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World Wrestling Entertainment

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FY2019 Annual Report · World Wrestling Entertainment
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METLIFE STADIUM ATTENDANCE OF 82,265

TO OUR
SHAREHOLDERS

In 2019, we had another successful year characterized by achievements that enable us to continue our transformational 
journey. We expanded the reach of WWE’s live programming across platforms and formats and further engaged with our 
diverse global audiences. We established new content, sponsorship and community partners, introduced new products, 
and staged more than 500 live events, including 67 international events in 23 countries.1 

As we reimagined our business in 2019, we made strategic investments in our content that offset our top-line growth. 
Looking towards the future, we believe these investments strengthen our ability to take advantage of significant growth 
opportunities. We have recently provided guidance regarding our 2020 financial performance and are pursuing several 
initiatives that could significantly increase our financial results. We remain extremely optimistic about the future and 
our  long-term  growth  potential.  Our  confidence  is  rooted  in  WWE’s  decades  of  experience  successfully  generating 
compelling content and engaging fans globally across multiple cultures through evolving economies, media landscapes 
and consumer mindsets.

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CAPITALIZING ON INDUSTRY TRENDS
AND WWE’S STRONG POSITION
As  the  media  environment  continues  to  evolve,  we  believe  several 
important industry trends are likely. We anticipate:
  The value of live sports will continue to rise
  Digitization will accelerate, enabling companies to reach 

a larger share of the global population with their products 
and services 

  The media and entertainment sector will exhibit strong  

growth in international markets, especially India and China
  Brands will continue to partner with media companies and  

content owners that deliver reach and deepen fan engagement

We  believe  WWE  is  well  positioned  to  take  advantage  of  these 
industry trends and our talented management team can drive strong 
growth into the future based on several key factors…

First, is WWE’s position in the domestic media ecosystem. Live content 
is at the core of our business and our programs regularly draw high 
levels  of  viewership.  In  2019,  we  attracted  more  viewers  per  event 
than  most  other  professional  sports  leagues,  including  NASCAR, 
Major League Baseball, NHL and UFC – behind only the NFL and 
the  NBA  post-season.2  Moreover,  we  believe  we  have  significant 
upside in future licensing renewals as we remain undervalued relative 
to comparative properties. 

Second, our digital and social content and distribution channels are an 
integral part of how we connect with fans globally. We have a strong 
direct-to-consumer business and a leading presence across multiple 
social platforms, such as YouTube and Facebook among many others. 
As  new  platforms  proliferate  and  compete  for  original  content,  the 
strength and ownership of our intellectual property gives us a unique 
advantage to deliver compelling content across any platform. 

Third,  is  our  global  brand  presence  and  international  fan  base.  We 
believe we can increase the monetization of our content outside the 
U.S.  by  localizing  content  with  our  growing  roster  of  international 
talent and engaging fans directly in their markets.

Fourth,  is  the  unique  combination  of  strengths  that  we  can  offer 
our  current  and  prospective  sponsors – namely  our  ability  to  utilize 
a  broad  array  of  assets  to  provide  immersive  brand  activations  for 
clients  who  desire  more  integrated  offerings,  including  experiential, 
custom content that can fully engage and involve our audience with 
their brands.

WWE EXPANDED ITS REACH THROUGH NEW 
PARTNERSHIPS WITH BT SPORT & VIACOMCBS’S 
CHANNEL 5

WWE REMAINS THE #1 SPORTS CHANNEL ON YOUTUBE 
AND HAS MORE THAN 50 MILLION SUBSCRIBERS

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COCA-COLA COLLABORATED WITH WWE TO HELP 
LAUNCH THE ORANGE VANILLA COKE FLAVOR

 
 
 
 
 
2019 ACHIEVEMENTS SUPPORT OUR LONG-TERM VISION

IN 2019, NEW CONTENT DISTRIBUTION 
AGREEMENTS IN THE U.S. BEGAN TO TRANSFORM 
OUR FINANCIAL PROFILE 
In  the  fourth  quarter,  our  agreements  with  NBCUniversal 
and  Fox  Sports  for  our  flagship  programs  Raw  and 
SmackDown  took  effect.  These  five-year  agreements 
increase  the  average  annual  value  of  WWE’s  U.S. 
distribution to 3.6 times that of the prior deal.   

In 2019, we expanded live in-ring primetime programming 
to  seven  hours  each  week,  and  moved  NXT  to  USA 
Network,  where  it  now  airs  live  for  two  hours  every 
Wednesday  night,  further  building  WWE’s  third  global 
brand alongside Raw and SmackDown.  

Over the past year, a significant proportion of our revenue 
came  from  the  monetization  of  our  content.  As  we  look 
ahead,  we  believe  the  escalation  of  content  rights  fees 
will continue to drive an increasing share of revenue from 
contractual arrangements, providing a large and growing 
stream of revenue with high predictability. 

DIGITIZATION CONTINUES TO CHANGE HOW WE 
CONNECT WITH OUR FANS AROUND THE WORLD, 
ENABLING NEW BUSINESS MODELS

Digitization allows WWE to better engage with our fan base 
around the world, particularly through the localization and 
personalization  of  content.  Toward  this  objective,  WWE 
became an “early adopter,” launching a direct-to-consumer 
service,  WWE  Network,  which  has  grown  rapidly  and 
enhanced  direct  consumer  engagement.  In  the  past  year, 
given  the  evolution  of  new  streaming  services  and  the 
increasing value of live content, we determined it was the 
right time to evaluate alternative strategic options for WWE 
Network, which could further monetize our most valuable 
premium content. We believe an alternative business model 
could be transformative in expanding our reach and driving 
incremental economic value for WWE.

Supporting our ability to connect with our global audiences, 
we  exceeded  one  billion  social  media  followers  across 
platforms  and  surpassed  50  million  subscribers  on 
YouTube, where WWE remains the #1 sports channel.  

MONDAY NIGHT RAW REMAINS THE #1 SHOW
ON USA NETWORK

NXT, OUR THIRD GLOBAL BRAND, NOW AIRS LIVE
EVERY WEDNESDAY NIGHT ON USA NETWORK

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The  enormous  power  of  data  analytics  and  digitization 
continues  to  shape  every  facet  of  our  organization, 
whether it’s a character’s storyline or how we market our 
talent, engage fans, develop and launch new products, or 
tour and host live events.  

WE CONTINUED TO BUILD OUR
INTERNATIONAL PRESENCE  

To make our brands more accessible and connect directly 
with global fans, we expect to increase our focus on 
localizing  content  and  talent.  At  WWE,  we  look  at  each 
region of the world on a stand-alone basis, each presenting 
unique opportunities and requiring a tailored approach.

In the U.K., we completed content distribution agreements 
with  BT  Sport  and  ViacomCBS’s  free-to-air  network, 
Channel 5. In early 2019, we opened our UK Performance 
Center, the first world-class WWE training facility outside 
of  the  United  States.  The  facility,  which  has  a  versatile 
content creation infrastructure, is likely to be the first of 
several  Performance  Centers  located  outside  the  U.S. 
as  we  look  to  expand  our  international  presence  in  the 
coming years.

In China, we renewed our content distribution agreement with 
PP Sports, and worked with this partner to deliver a new program, 
WWE Now China, in Mandarin. This followed successful efforts 
to identify and cultivate local talent in the country.

In India and the Middle East, we worked toward new content 
distribution  agreements.  In  March,  we  held  our  first-ever 
tryout  in  India,  where  prospects  from  around  the  region 
took the stage to pursue their dream of becoming a WWE 
Superstar.  And,  we  worked  with  our  television  partner  to 
deliver the program, WWE Now India, in Hindi. 

Due  to  a  rigorous  and  thoughtful  approach  to  international 
recruitment, today nearly half the talent at our Performance 
Center  in  Orlando,  Florida,  comes  from  outside  of  the  U.S. 
That number will grow as we continue to identify and develop 
local  talent  in  our  key  markets  across  India,  China,  Latin 
America, the Middle East, and Western Europe. 

In markets like India and China, where we see strong growth 
in  the  Media  &  Entertainment  sector,  the  future  is  bright. 
Ultimately, we believe that our creativity as well as underlying 
economic growth and rising consumer purchasing power in 
each region will enable us to strengthen our presence and 
close the gap between monetization and brand affinity.   

SMACKDOWN CELEBRATED ITS 20TH ANNIVERSARY, 
PREMIERING ON FOX ON OCT 4, 2019

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WE GREW OUR ADVERTISING PARTNERSHIPS 
AND PREPARED TO DEVELOP NEW SPONSORSHIP 
OPPORTUNITIES

Significant consumer brands increasingly recognized that WWE
fans  are  passionate,  fully  dedicated  and  entrenched  in  not  only  our 
storylines but our brand and community as a whole.  

Last  year,  WWE  grew  partnerships  with  blue-chip  brands,  including 
Hyundai,  Mars,  Coca-Cola,  Unilever,  Microsoft  and  KFC.  Separately, 
FOX  successfully  positioned  Friday  Night  SmackDown  within  its 
premium  sports  packages  to  bring  in  new  advertisers,  including 
Amazon, Facebook, Taco Bell and Walmart. These new partnerships 
reflect  how  we  have  repositioned  our  brand  within  the  business 
community and consumers.

Sponsorship  presents  an  attractive  opportunity  for  WWE.  We  have 
more than doubled this revenue stream in the past five years, however, 
the current size of this business still under-indexes the relative strength 
of  our  brand.  As  such,  we  believe  sponsorship  continues  to  hold 
tremendous promise. By making previously untapped assets available 
to advertisers, growing our brand and fan base, and optimizing pricing, 
we believe we can grow this revenue meaningfully.

CONTINUING OUR JOURNEY
It takes a world-class team to do what we do every day, making our 
culture more collaborative and bringing in new ideas. WWE would not 
be  the  incredible  organization  it  is  without  the  dedication  and  hard 
work of our employees, who continue to innovate and reimagine every 
aspect of what we do, every day. As always, I am immensely grateful.

I also appreciate our incredible Superstars across the world, our global 
fan  base,  local  communities,  and  shareholders  who  have  supported 
our vision of continuously evolving WWE. On behalf of all of us, thank 
you for supporting our transformative journey. 

Vincent K. McMahon
Chairman of the Board and Chief Executive Officer
March 2020

HYUNDAI PARTNERED WITH WWE IN THE
FIGHT AGAINST PEDIATRIC CANCER FOR
THEIR HOPE ON WHEELS CAMPAIGN

KFC TEAMED UP WITH WWE TO CREATE AND 
EXECUTE A LIVE IN-RING STUNT AT TABLES, 
LADDERS & CHAIRS

1 WWE total live events include performances by all WWE brands, including NXT, in domestic and international markets. 
2 Source: Nielsen Media Research, NPOWER; Live + Same Day Average Viewers P2+ (000) for selected sports properties 
airing  in  FY  2019  (1/1/19-12/31/19).  First-run  games/races/live  fights  &  prelim  fights  only.  Averages  calculated  for 
Broadcast, Cable, and Combined Broadcast/Cable using duration-weighted telecast-level data.

WWE HALL OF FAMER BATISTA WAS INTEGRATED 
INTO GEARS 5 GAME LAUNCH IN PARTNERSHIP WITH 
MICROSOFT/XBOX GAME STUDIOS

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K

(cid:95) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE 

SECURITIES EXCHANGE ACT OF 1934

For the year ended December 31, 2019
or

(cid:134)

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE 
SECURITIES EXCHANGE ACT OF 1934

Commission file number 001-16131
WORLD WRESTLING ENTERTAINMENT, INC.
(Exact name of Registrant as specified in its charter)

Delaware
(State or other jurisdiction of incorporation or organization)

04-2693383
(I.R.S. Employer Identification No.)

1241 East Main Street 
Stamford, CT 06902 
(203) 352-8600 
(Address, including zip code, and telephone number, including area code, 
of Registrant’s principal executive offices)

SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT

(Title of each class)
Class A Common Stock, par value $0.01 per share

Trading Symbol(s)
WWE

(Name of each exchange on which registered)
New York Stock Exchange

SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT

None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of Securities Act. Yes  (cid:95)  No  (cid:134)

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes (cid:134)  No  (cid:95)

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports) and (2) has been subject to such filing 
requirements for the past 90 days. Yes  (cid:95)  No  (cid:134)

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of 

Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes  (cid:95)  No  (cid:134)

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or 
emerging growth company. See definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in 
Rule 12b-2 of the Exchange Act. (Check one):

Large Accelerated Filer (cid:95) Accelerated Filer (cid:134) Non-Accelerated Filer (cid:134) Smaller Reporting Company (cid:134) Emerging Growth Company (cid:134)
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new 

or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. (cid:134)

Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes  (cid:134)  No  (cid:95)

Aggregate  market  value  of  the  common  stock  held  by  non-affiliates  of  the  Registrant  at  June  30,  2019  using  our  closing  price  on  June  30,  2019 

was $3,121,938,621.

As of February 4, 2020, the number of shares outstanding of the Registrant’s Class A common stock, par value $0.01 per share, was 46,211,631 and the 

number of shares outstanding of the Registrant’s Class B common stock, par value $0.01 per share, was 31,099,011 shares.

Portions of the Registrant’s definitive proxy statement for the 2020 Annual Meeting of Stockholders are incorporated by reference in Part III of this Form 10-K.

DOCUMENTS INCORPORATED BY REFERENCE

TABLE OF CONTENTS

PART I

Item 1.

Business  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Item 1A.

Risk Factors  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Item 1B.

Unresolved Staff Comments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Item 2.

Item 3.

Item 4.

Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Legal Proceedings  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

PART II

Item 5.

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases 

of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Item 6.

Item 7.

Selected Financial Data  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Management’s Discussion and Analysis of Financial Condition and Results of Operations . . . . 

Item 7A.

Quantitative and Qualitative Disclosures about Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Item 8.

Item 9.

Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Changes in and Disagreements with Accountants on Accounting and Financial Disclosures . . . 

Item 9A.

Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Item 9B.

Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

PART III

Item 10.

Directors, Executive Officers and Corporate Governance  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Item 11.

Executive Compensation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related 

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Item 13.

Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . . . . 

Item 14.

Principal Accountant Fees and Services  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Item 15.

Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Item 16.

Form 10-K Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

PART IV

Page

3

8

20

20

21

22

23

25

26

39

39

39

39

42

*

*

*

*

*

42

44

* 

Incorporated by reference from the Registrant’s Proxy Statement for the 2020 Annual Meeting of Stockholders 
(the “Proxy Statement”).

Item 1. 

Business

PART I

World  Wrestling  Entertainment,  Inc.  is  an  integrated  media  and  entertainment  company.  “WWE”  refers  to 
World Wrestling Entertainment, Inc. and its subsidiaries, unless the context otherwise requires. References to “we,” 
“us,” “our” and the “Company” refer to WWE. The initials “WWE” and our stylized and iconic “W” logo are two of 
our trademarks. This report also contains other WWE trademarks and trade names as well as those of other companies. 
All trademarks and trade names appearing in this report are the property of their respective holders.

We  have  been  involved  in  the  sports  entertainment  business  for  nearly  40  years,  and  have  developed  WWE 
into one of the most popular brands in global entertainment today. We are principally engaged in the production and 
distribution of unique and creative content through various channels, including our premium over-the-top subscription 
network  (“WWE  Network”),  content  rights  agreements,  pay-per-view  event  programming,  filmed  entertainment, 
live events, licensing of various WWE themed products, and the sale of consumer products featuring our brands. At 
the heart of our success are the athletic and entertainment skills and appeal of our Superstars, and our consistently 
innovative and multi-faceted storylines. Our distribution platforms provide significant cross-promotion and marketing 
opportunities that reinforce our brands while effectively reaching our fans.

Based on the strength of the Company’s brands and its ownership and control over its intellectual property, the 
Company has been able to leverage its content and talent globally across virtually all media platforms. We continually 
evaluate  additional  opportunities  to  monetize  new  and  existing  content,  including  our  WWE  Network,  which  is 
available in all international markets other than embargoed countries.

Our operations are organized around the following principal activities:

Media:
•

The Media segment reflects the production and monetization of long-form and short-form video content 
across various platforms, including WWE Network, broadcast and pay television, digital and social media, 
as well as filmed entertainment. Across these platforms, revenues principally consist of content rights fees, 
subscriptions to WWE Network, and advertising and sponsorships.

Live Events:
•

Live events provide ongoing content for our media platforms. Live Event segment revenues consist primarily 
of ticket sales, including primary and secondary distribution, revenues from events for which we receive a 
fixed fee, as well as the sale of travel packages associated with the Company’s global live events.

Consumer Products:

The Consumer Products segment engages in the merchandising of WWE branded products, such as video 
games, toys and apparel, through licensing arrangements and direct-to-consumer sales. Revenues principally 
consist of royalties and licensee fees related to WWE branded products, and sales of merchandise distributed 
at our live events and through eCommerce platforms.

•

Media

Media net revenues were $743.1 million, $683.4 million and $535.6 million, representing 77%, 73% and 67% of 

total net revenues in 2019, 2018 and 2017, respectively.

Network

WWE  Network  launched  in  February  2014,  becoming  the  first-ever  24/7  live  streaming  direct-to-consumer 
network.  This  subscription-based  network  is  currently  available  in  all  international  markets  other  than  embargoed 
countries, including the United Kingdom, Canada, the Middle East, China and Australia, among others. Subscribers 
can access all of WWE’s live pay-per-view events, exclusive original programming and nearly 11,000 hours of our 
video-on-demand library. The inclusion of our monthly marquis pay-per-view events, including WrestleMania, and 
the access to original content and live specials are critical components of the programming which drives our viewer 

3

engagement  and  satisfaction.  WWE  Network  content  includes  exclusive  original  programming,  groundbreaking 
documentaries, reality shows and in-ring specials, including WWE Starrcade, The Bump and WWE:24. Our strategy 
of creating compelling original content for broadcast on WWE Network has contributed to the popularity of WWE 
Network, which premiered over 340 hours of original content during 2019.

WWE Network is available on select gaming consoles, computers, mobile devices, internet connected TVs, and 
popular digital media players. As of December 31, 2019, WWE Network had 1,391,000 paid subscribers as compared 
to  1,528,100  subscribers  at  December  31,  2018,  representing  a  9%  decline  in  our  subscriber  base.  For  domestic 
subscribers, the current subscription pricing of WWE Network is $9.99 per month with no minimum commitment, and 
new subscribers are currently offered a one-month free trial.

Core Content Rights Fees

Leveraging our expertise in live event television production, we now produce seven hours of original weekly 
domestic  television  programming,  RAW, SmackDown  and  NXT,  our  core  content.  RAW  and  NXT  are  licensed 
domestically  under  a  multi-year  contract  with  NBC  Universal  (“NBCU”),  while  SmackDown  moved  to  broadcast 
television on the Fox Network. Second runs of RAW and SmackDown are also available on WWE Network 30 days after 
the original first run airing dates on television.

RAW is a three-hour live primetime program which ranks among the most watched regularly scheduled programs 
on  primetime  cable  television. RAW  remains  the  longest  running  weekly  episodic  program  in  primetime  television 
history, with nearly 1,400 original episodes, and anchors USA Network’s programming line-up, consistently helping 
make it the top-rated cable entertainment network.

SmackDown is a two-hour live show airing on Fridays on Fox Network. SmackDown continues to be the second 

longest running weekly episodic program in primetime TV history, second only to RAW.

NXT  moved  to  USA  Network  in  September  2019  and  is  now  airing  live  for  two  hours  on  Wednesday  nights. 
Prior to airing on USA Network, the weekly NXT programs were exclusively available on WWE Network. The weekly 
program continues to air on WWE Network shortly after the initial run on USA Network.

WWE’s TV-PG, family-friendly television programming, including RAW and SmackDown, can be seen in more 
than 800 million homes and in 28 languages around the world. Our international broadcast partners currently include: 
BT Sport in the United Kingdom; Sony Ten in India, Rogers Communication in Canada, and PPTV in China, among 
many others.

Advertising and Sponsorships

WWE utilizes the Internet and social media platforms to promote our brands, market and distribute our content 
and digital products, create a community experience among our fans and sell advertising across these various platforms. 
WWE currently streams its media content on select social media platforms, such as YouTube and Facebook. WWE 
surpassed  50  million  subscribers  on  YouTube,  and  consistently  ranks  among  the  top  viewed  channels,  with  nearly 
21 billion views of WWE content in 2019. The Company receives advertising revenues from YouTube and Facebook 
based on viewership data of our content. In 2019, WWE had 1.2 billion social media fan engagements across social 
media platforms such as Facebook, Twitter, YouTube, Instagram and Tumblr.

Our  primary  website,  WWE.com,  attracted  an  average  of  8  million  monthly  unique  visitors  worldwide 
during 2019. These visitors viewed an average of 120 million pages and 9 million video streams per month. WWE 
wallpapers, ringtones, voicetones and videos are available through our mobile partnerships. WWE currently has local 
language-based  websites  allowing  fans  to  experience  WWE  in  their  native  language  with  a  concentration  on  local 
events and shows. Currently, the available languages are English, Mandarin, French, German, Polish and Arabic. We 
have relationships with sales agencies in global markets to sell advertising on WWE.com, which allow our partners to 
sell advertising across multiple countries.

In addition, through our sponsorship packages, we offer advertisers a full range of our promotional opportunities, 
including  online  and  print  advertising,  on-air  announcements  and  special  appearances  by  our  Superstars.  These 
opportunities  allow  our  advertisers  and  sponsors  to  engage  consumers  across  a  variety  of  our  platforms.  In  2019, 
we grew several partnerships with blue-chip brands, including Hyundai, Mars, Coca-Cola, Unilever, Microsoft and 
KFC. Our transition of SmackDown to Fox Network also enabled us to partner with new advertisers, such as Amazon, 
Facebook, Taco Bell and Walmart. Our sponsors promote their products utilizing our digital media assets, including 
promotion on WWE.com as well as promotion through WWE Network and through our live events.

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Other

Our Media segment also generates revenue from the distribution of other WWE content, including, but not limited 
to, certain live in-ring programming content in international markets, scripted, reality and other programming, as well 
as theatrical and direct-to-home video releases.

Our reality-based television series currently includes Total Divas, Total Bellas, and Miz and Mrs. Total Divas, a 
one-hour reality series on E!, was added to WWE’s programming line-up in July 2013, and returned for its ninth season 
in October 2019. The reality-based show explores life beyond the ring for several female WWE Superstars. Previous 
episodes of Seasons 1 through 9 are also replayed on WWE Network.

Total Bellas, a spinoff of the hit series, Total Divas, was added to WWE’s programming line-up in October 2016, 
and launched a fourth season in January 2019. This reality-based series airing on E! gives viewers exclusive access 
into  the  lives  of  The  Bella  Twins  and  their  family.  Previous  episodes  of  Seasons  1  through  3  are  also  replayed  on 
WWE Network.

Miz & Mrs., a docuseries chronicling the lives of WWE Superstars The Miz and Maryse, premiered in July 2018 
on USA Network. Following the success of the initial six episodes of this reality-based series, USA Network picked up 
14 more episodes, which aired during 2019. Season 2 of the series premiered on January 29, 2020. Previous episodes of 
Season 1 are also replayed on WWE Network.

WWE Studios is our multi-platform production company that develops and produces feature films, television 
(scripted, non-scripted), and digital content. In 2019, WWE Studios secured partnerships with Netflix, A&E, Quibi and 
Paramount Entertainment for new WWE programming in 2020 and 2021.

In 2019, we launched two podcasts, After the Bell and The New Day: Feel The Power, in partnership with Endeavor 
Audio, which both debuted within the top three on Apple podcasts. We also launched localized programming in India, 
China, the Middle East and Latin America. Additionally, our partnership with Mattel enabled us to create original kids 
content on YouTube, which garnered more than 50 million views.

Live Events

Live Events net revenues were $125.6 million, $144.2 million and $151.7 million, representing 13%, 16% and 19% 

of total net revenues in 2019, 2018 and 2017, respectively.

Our broad and talented roster of Superstars allows us to perform in numerous domestic markets and take advantage 
of the strong international demand for our events. Live events and the associated programming produced at our live 
events are our principal creative content and production activities. Our creative team develops compelling and complex 
characters  and  weaves  them  into  dynamic  storylines  that  combine  physical  and  emotional  elements.  Storylines  are 
usually played out in the ring and unfold on our weekly television shows, culminating in our monthly marquis events 
which air on WWE Network and are also available via pay-per-view.

Our  annual  WrestleMania  event,  which  was  held  in  April  2019,  sold  out  MetLife  Stadium  with  more  than 
82,000 fans in attendance and was the second highest-grossing event in WWE history. The NXT TakeOver: New York 
event held during WrestleMania week was the highest-grossing NXT event in our history.

North American Ticket Sales

In 2019, we produced 260 live events (excluding NXT) throughout North America, entertaining 1.3 million fans 
at an average ticket price of $64.21. We hold many of our live events at major arenas across the country. In addition to 
providing content for our television and other programming, these events provide us with a real-time assessment of the 
popularity of our storylines and characters.

International Ticket Sales

In 2019, we produced 50 live events (excluding NXT) internationally, reaching 226,000 fans at an average ticket 
price of $81.18. These events were spread over several international tours throughout Europe, the Middle East, Asia, 
Latin America and Australia.

5

Consumer Products

Consumer Products net revenues were $91.7 million, $102.6 million and $113.7 million, representing 10%, 11% 

and 14% of total net revenues in 2019, 2018 and 2017, respectively.

Consumer Product Licensing

We have established a worldwide licensing program using our marks and logos, copyrighted works and characters 
on a large variety of retail products, including video games, toys, apparel and books. Currently, we have relationships 
with more than 200 licensees worldwide that provide products for sale at major retailers. To maintain the distinctive style 
and quality of our intellectual property and brand, we retain creative approval over the design, packaging, advertising 
and  promotional  materials  associated  with  these  products.  Additionally,  we  continually  seek  new  opportunities  to 
partner with best-in-class organizations to develop new products for our fans and further expand our licensing business.

Video games and toys are the largest components of our licensing program. We have a comprehensive, multi-year 
licensing agreement with Mattel, Inc. our master toy licensee, covering all global territories and a multi-year licensing 
agreement with Take-Two Interactive Software, Inc. (“Take-Two”) to produce and sell our branded console video games. 
WWE branded video games currently include WWE 2K, available on PlayStation and XBOX platforms and on iOS 
and Android devices and WWE SuperCard which is available on iOS and Android devices. The video game industry 
continues to migrate the availability of video games toward downloadable content through an Internet connected device. 
Accordingly, our video games can be downloaded via the Internet and contain subsequent downloadable content that 
can be purchased to add additional characters and game modes to enhance game play.

Music  is  an  integral  part  of  the  WWE  entertainment  experience.  We  compose  and  record  music,  including 
Superstar entrance themes, in our recording studio. In addition to our own composed music, we license music performed 
by popular artists.

eCommerce

WWEShop  is  our  direct-to-consumer  e-commerce  storefront.  WWE  merchandise  is  also  distributed  on  other 
domestic and international e-commerce platforms, including Amazon. We processed 619,700 orders during 2019 as 
compared to 786,800 in 2018.

Venue Merchandise

Our direct-to-consumer venue merchandise business consists of the design, sourcing, marketing and distribution 
of  numerous  WWE-branded  products  such  as  t-shirts,  belts,  caps  and  other  novelty  items,  all  of  which  feature  our 
Superstars and/or logos.

Customers

Our customers include content distributors of our media content through their networks and platforms, fans who 
purchase tickets to our live events, purchase our merchandise at venues or online through our eCommerce platforms and 
subscribers to WWE Network, advertisers and sponsors, consumer product licensees, and film distributors/buyers. As 
noted elsewhere, we have several important partners, including NBCU who carries the domestic television distribution 
of Raw and NXT, Fox Network who domestically distributes SmackDown, and the General Entertainment Authority of 
the Kingdom of Saudi Arabia who, among other things, hosts our live events in the Middle East.

Creative Development and Production

Headed  by  our  Chairman  and  Chief  Executive  Officer,  Vincent  K.  McMahon,  our  creative  team  develops 
compelling and complex characters and weaves them into dynamic storylines that combine physical and emotional 
elements.  Storylines  are  usually  played  out  in  the  ring  and  unfold  on  our  weekly  television  shows,  culminating  in 
our monthly marquis events. We voluntarily designate the suitability of each of our television shows using standard 
industry ratings, and all our in-ring television programming carries a PG rating, which is critical to maintaining the 
Company’s reputation for family friendly entertainment.

6

Our success is due primarily to the continuing popularity of our Superstars. We currently have approximately 
300 Superstars under exclusive contracts, ranging from multi-year guaranteed contracts with established Superstars to 
developmental contracts with our Superstars in training. Our Superstars are highly trained and motivated independent 
contractors, whose compensation is tied to the revenue that they help generate. We own the rights to substantially all 
our characters and exclusively license the rights we do not own through agreements with our Superstars.

Talent Development

We continually seek to identify, recruit and develop additional talent for our business. Our NXT division, which 
features developmental talent training to become WWE Superstars, has produced approximately 70% of our current 
active main roster stars, such as Bray Wyatt, Bayley, The Revival, Shinsuke Nakamura, and Carmella. NXT has now 
evolved into our third brand after Raw and SmackDown and has transitioned into a weekly live television series, as 
well as global touring brand broadcasting live specials on WWE Network throughout the year. In 2019, we continued 
our focus on recruiting international talent with tryouts in India, China and Canada, as well as three tryouts at our 
Performance Center in Florida. These efforts have resulted in approximately 60% of our developmental talent coming 
from outside the U.S., including the United Kingdom, China, India, Japan, Australia, Ireland, Brazil and Germany. 
NXT talent train at our WWE Performance Center in Florida, a state-of-the-art training facility, which was designed 
to cultivate our next generation of talent and has become the center of our talent development program. In efforts to 
localize our content around the world, we opened the WWE UK Performance Center in January 2019, which is the first 
WWE training facility outside of the United States.

Competition

While  we  believe  that  we  have  a  loyal  fan  base,  the  entertainment  industry  is  highly  competitive  and  subject 
to fluctuations in popularity, which are not easy to predict. For our live event and media content audiences, we face 
competition  from  professional  and  college  sports,  other  live,  filmed,  televised  and  streamed  entertainment,  which 
includes other professional wrestling leagues, and other leisure activities. We will face increased competition from 
websites and mobile and other internet connected apps delivering paid and free content, as streamed media offerings 
continue to expand. For purchases of our merchandise, we compete with entertainment companies, professional and 
college sports leagues and other makers of branded apparel and merchandise. Many companies with whom we compete 
have greater financial resources than we do.

Trademarks and Copyrights

Intellectual property is material to all aspects of our operations, and we expend substantial cost and effort in an 
attempt to maintain and protect our intellectual property and to maintain compliance vis-à-vis other parties’ intellectual 
property. We have a large portfolio of registered and unregistered trademarks and service marks worldwide and maintain 
a large catalog of copyrighted works, including copyrights in our television and WWE Network programming, music, 
photographs, books, films and apparel art. We also own a large number of internet website domain names and operate 
a  network  of  developed,  content-based  sites,  which  facilitate  and  contribute  to  the  exploitation  of  our  intellectual 
property worldwide.

We vigorously seek to enforce our intellectual property rights worldwide by, among other things, searching the 
internet  to  ascertain  unauthorized  use,  seizing  counterfeit  goods  and  seeking  restraining  orders  and/or  damages  in 
court against individuals or entities infringing our intellectual property rights. Our failure or inability to curtail piracy, 
infringement or other unauthorized use of our intellectual property rights effectively, or our infringement of others’ 
intellectual property rights, could adversely affect our operating results.

Employees

As of February 2020, we had 960 employees. This headcount excludes our Superstars and NXT talent, who are 
independent  contractors.  Our  in-house  production  staff  is  supplemented  with  contract  personnel  for  our  television 
production. We believe that our relationships with our employees are good. None of our employees are represented by 
a union.

7

Regulation

Live Events

In some United States and foreign jurisdictions, athletic commissions and other applicable regulatory agencies 
require us to obtain licenses for promoters, medical clearances and/or other permits or licenses for performers and/or 
permits for events in order for us to promote and conduct our live events. If we fail to comply with the regulations of a 
particular jurisdiction, we may be prohibited from promoting and conducting our live events in that jurisdiction. The 
inability to present our live events over an extended period of time or in a number of jurisdictions could lead to a decline 
in the various revenue streams generated from our live events, which could adversely affect our operating results.

Television and WWE Network Programming

The  marketplace  for  audio-visual  programming  (including  cable  television  and  Internet  programming)  in  the 
United States and internationally is substantially affected by government regulations applicable to, as well as social and 
political influences on, television stations, television networks and cable and satellite television systems and channels. 
Certain  Federal  Communications  Commission  (“FCC”)  regulations  are  imposed  directly  on  the  Company  and/or 
indirectly through our distributors. Other domestic and foreign governmental and private-sector initiatives relating to 
video programming are announced from time to time. In addition, the delivery of WWE Network in international markets 
exposes us to multiple regulatory frameworks, the complexity of which may result in unintentional noncompliance. 
In  October  2019,  the  domestic  distribution  of  our  program,  SmackDown,  moved  to  broadcast  television  on  the  F ox 
Network which resulted in our being responsible, directly or indirectly, for compliance with certain additional FCC 
regulations  and  statutory  requirements.  Any  failure  by  us  to  meet  these  governmental  policies  or  regulations  and 
private-sector  expectations  could  restrict  our  program  content  and,  in  the  case  of  government  regulation,  result  in 
monetary liability. Such failure could also adversely affect our levels of viewership and/or number of WWE Network 
subscribers. Any of these could affect our operating results.

Available Information

Copies of our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, 
and any amendments to those reports, are available free of charge on our website at http://corporate.wwe.com as soon 
as reasonably practicable after such reports are filed with or furnished to the Securities and Exchange Commission 
(“SEC”). Our reports are also available free of charge on the SEC’s website, http://www.sec.gov. None of the information 
on any of our websites is part of this Annual Report on Form 10-K. Our Corporate Governance Guidelines, Code of 
Business Conduct and charters of our Audit, Compensation and our Governance and Nominating Committees are also 
available on our website. A copy of any of these documents will be mailed to any stockholder without charge upon 
request to us at 1241 East Main Street, Stamford, CT 06902, Attn: Investor Relations Department.

Item 1A.  Risk Factors

There are inherent risks and uncertainties associated with our business that could adversely affect our operating 
performance and financial condition. Set forth below are descriptions of those risks and uncertainties that we currently 
believe to be material, but the risks and uncertainties described below are not the only risks and uncertainties that could 
affect our business. See the discussion under “Cautionary Statement for Purposes of the ‘Safe Harbor’ Provisions of 
the Private Securities Litigation Reform Act of 1995” in Item 7, Management’s Discussion and Analysis of Financial 
Condition and Results of Operations, in this Annual Report on Form 10-K.

Our failure to maintain or renew key agreements could adversely affect our ability to distribute our media 
content,  WWE  Network,  our  films  and/or  other  of  our  goods  and  services,  which  could  adversely  affect  our 
operating results.

Our media content is distributed by cable, satellite and broadcast television networks and digital platforms around 
the globe. As detailed below, we depend on third parties for many aspects of the operation and distribution of WWE 
Network. Our films are generally also distributed by other, more established film companies. Because a large portion 
of  our  revenues  are  generated,  directly  and  indirectly,  from  this  distribution,  any  failure  to  maintain  (such  as  due 
to a breach or alleged breach by either party) or renew arrangements with distributors and platforms, the failure of 
distributors or platforms to continue to provide services to us or the failure to enter into new distribution opportunities 
on  terms  favorable  to  us  could  adversely  affect  our  financial  outlook,  liquidity,  business  and  operating  results.  We 

8

regularly engage in negotiations relating to substantial agreements covering the distribution of our media content by 
carriers located in the United States and abroad. We have substantial relationships with NBCU, which carries RAW and 
NXT through its cable networks, and Fox Network, which carries SmackDown. We also have an important partnership 
with the General Entertainment Authority of the Kingdom of Saudi Arabia. These relationships are expected to continue 
to constitute a significant percentage of our revenues. We have significant relationships outside the United States. In 
certain  places,  notably  India  and  the  Middle  East,  agreements  that  were  expected  to  be  completed  have  not  been 
signed to date. Many of our other goods and services, such as our toys, video games and home video offerings are 
manufactured  and  sold  by  other  parties  under  licenses  of  our  intellectual  property  or  distribution  agreements.  Our 
inability for any of the reasons set forth in these Risk Factors to enter into, maintain and/or renew or replace, as the 
case may be, these agreements on terms favorable to us could adversely affect our financial outlook, liquidity, business 
and/or operating results.

Our  failure  to  compete  effectively  in  a  rapidly  evolving  media  landscape  could  adversely  affect  our 

operating results.

The  manner  in  which  audio/media  content  is  distributed  and  viewed  is  constantly  changing,  and  consumers 
have increasing options to access entertainment video. Changes in technology require Company resources including 
personnel,  capital  and  operating  expenses.  Conversely,  technology  changes  have  also  decreased  the  cost  of  video 
production and distribution for certain programmers (such as through social media), which lowers the barriers to entry 
and increases the competition for viewership and revenues. While we attempt to distribute our programming across 
all platforms, our failure to continue to do so effectively (including, for example only, our emphasizing a distribution 
platform that in time lessens in importance or becomes obsolete or our loss of, or other inability to procure, carriage on 
an important platform) could adversely affect our operating results. If other providers of video programming address 
the  changes  in  consumer  viewing  habits  in  a  manner  that  is  better  able  to  meet  content  distributor  and  consumer 
needs and expectations, our business could be adversely affected. The number of subscribers and ratings of television 
networks and advertising revenues in general have been reported as being impacted by viewers moving to alternative 
media content providers, a process known as “cord cutting” and “cord shaving”. Many well-funded digital companies 
have been competing with the traditional television business model and, while it has been widely reported that they are 
paying significant amounts for media content, it is not clear that these digital distributors will replace the importance 
(in terms of money paid for content, viewer penetration and other factors) of television distribution to media content 
owners such as WWE. Our media partners’ businesses are affected by their sale of advertising and subscriptions for 
their  services.  If  they  are  unable  to  sell  advertising  and/or  subscriptions  either  with  regard  to  WWE  programming 
specifically (such as, by way of example and without limitation, due to a decline in the popularity of our programming 
and/or brand) or all of their programing generally, it could adversely affect our operating results.

The Company has spent, and plans to continue to spend, substantial amounts to produce content, build 
infrastructure  and  market  our  WWE  Network.  If,  for  any  number  of  reasons,  we  are  unable  to  continue  to 
develop  and  monetize  this  distribution  platform  successfully,  these  additional  costs,  and  the  loss  of  very 
significant revenue, could have a material adverse effect on our operating results.

Need to Attract, Retain and Replace Subscribers. We believe that WWE has a passionate fan base. However, 
the  markets  for  entertainment  video  are  intensely  competitive  and  include  many  subscription,  transactional  and 
ad-supported models and vast amounts of pirated materials, all of which capture segments of the entertainment video 
market. These markets have and are expected to continue to be subject to rapid changes, and new technologies and 
evolving business models are developing at a fast pace. The Company expects this competition to continue to grow 
and the markets to continue to transform. Many players that have entered this space have vastly greater financial and 
marketing resources than the Company as well as longer operating histories, large customer bases and strong brand 
recognition. These competitors may secure better terms from suppliers, aggressively price their offerings and devote 
more technology and marketing resources. Competing offerings include subscription digital services from Amazon, 
CBS, Disney, ESPN, HBO, Hulu, MLB, NBCU, Netflix, NFL Network, Nickelodeon, Showtime, YouTube and many 
others. Certain of these competitors have begun to bundle digital networks. Other competitors for viewers of media 
content include broadcast, cable and satellite television, many of which have so-called “TV everywhere”, stand-alone 
streaming and/or “on demand” content, online movie and television content providers (both legal such as iTunes and 
illegal (pirated)), and ad-supported services such as YouTube. Viewers also commit viewing dollars to theatrical films, 
live events or other leisure activities. Our ability to attract and retain subscribers to WWE Network will depend in 
part on our ability to provide consistent high-quality content and a high level of service that is perceived as a good 
value for the consumer’s entertainment dollars. We face intense competition with  respect to  service  levels, content 

9

offerings, pricing and related features, which may adversely impact our ability to attract and retain these subscribers. 
In addition, subscribers are allowed to cancel their subscriptions at any time and could do so for a number of reasons, 
including a perception that they do not use the service sufficiently, the need to cut household expenses, unsatisfactory 
content (whether as a result of change in consumer tastes or otherwise), competitive entertainment at a lower price 
and customer service issues. This is commonly referred to as “churn.” Churn may be more pronounced in the periods 
following larger WWE events shown on WWE Network such as WrestleMania. We will need to add new subscribers 
continually both to replace subscribers who cancel and to grow our business. If too many of our subscribers cancel our 
service or if we are unable to attract new subscribers in sufficient numbers, our financial outlook, liquidity, business 
and operating results would be adversely affected.

Significant  Ongoing  Costs.  WWE  Network  has  and  will  continue  to  require  significant  capital  expenditures, 
content cost and operating costs. Capital expenditures result in increased amortization and depreciation and may require 
impairment  charges  if  the  assets  do  not  provide  adequate  results.  We  also  intend  to  continue  spending  significant 
amounts  on  marketing,  including  promotional  offerings  to  attract,  retain  and  renew  subscribers.  Any  and  all  such 
capital and operating costs, if not more than offset by revenues from WWE Network, could have a material adverse 
effect on our business and operating results.

Emerging  Business.  We  believe  that  we  entered  the  market  for  subscription  digital  streaming  at  a  relatively 
early stage. We believe acceptance of this type of service has grown among users, that our fans are technologically 
sophisticated and that the market is not saturated. We could, however, find that we are unable to remain competitive in 
this emerging industry for any number of reasons. For instance, other new or more established players, many of whom 
have greater resources than we, could establish dominant positions in the market for this type of service. We could find 
that the growing number of offerings to consumers could limit subscribers for WWE Network due to market saturation. 
Alternatively, we could find that consumers choose to move away from subscription services generally. Under any of 
these scenarios, our ability to attract and retain subscribers will be adversely affected, which could have a material 
adverse effect on our business and operating results.

Reliance  on  Partners  to  Offer  WWE  Network.  We  offer  subscribers  the  ability  to  receive  streaming  content 
through  their  PCs,  Macs  and  other  Internet-connected  devices,  including  game  consoles  and  mobile  devices,  such 
as tablets and mobile phones as well as smart televisions and Blu-Ray players. We intend to continue to offer WWE 
Network through available platforms and partners. We rely on outside contractors to develop and supply technology and 
infrastructure necessary to deliver our content and interact with the user, and in this regard, we moved a major portion 
of  our  WWE  Network  infrastructure  in  2019  to  a  new  provider.  If  we  are  not  successful  in  maintaining,  renewing 
and/or  replacing  these  technology  and  infrastructure  relationships  or  if  we  are  not  successful  in  entering  into  and 
maintaining relationships with platform providers (many of which are governed by relatively short-term agreements), if 
the costs of maintaining these relationships increase materially, if we or our partners encounter technological, licensing 
or  other  impediments  to  streaming  our  content,  or  if  viewers  either  upgrade  existing  platforms  or  migrate  to  new 
platforms in such a way that we or our partners do not or cannot deliver through the new or upgraded platform, our 
ability to compete successfully could be adversely impacted. Certain platforms, such as Amazon and Apple, offer their 
owned or licensed content as well as WWE Network and, therefore, may be disincentivized to promote and deliver 
WWE Network at the same level as provided for their content.

Possible Disruption of Systems Utilized in Our Operations. Our reputation and ability to attract, retain and serve 
our subscribers will depend on the reliable performance of our computer and information systems and other technologies, 
including technology systems used in connection with the production and distribution of our programming and those of 
third-parties that we utilize in our operations. Interruptions in these systems, or with the Internet in general whether due 
to fault by any party or due to weather, natural disasters, terrorist attacks, power loss or other force majeure type events, 
could make our service unavailable or degraded or could otherwise hinder our ability to deliver content or cause WWE 
Network to fail completely. We do not maintain entirely redundant systems. These service disruptions or failures could 
be prolonged. Delivery of video programming over the Internet is done through a series of carriers with switch-overs 
between carriers, and any point of failure in this distribution chain would cause a disruption or degradation of our 
signal. Service disruption or degradation for any of the foregoing reasons could diminish the overall attractiveness 
of our subscription service to subscribers, causing us to lose subscribers and/or credit subscribers affected by such 
disruption, which could harm our business, financial condition or results of operations. We do not carry insurance that 
would cover us in the event of many types of business interruption that could occur at WWE Network.

10

Our servers and those of third parties used in the distribution of WWE Network may be vulnerable to cybersecurity 
attacks,  computer  viruses  (including  worms,  malware,  ransomware  and  other  destructive  or  disruptive  software  or 
denial  of  service  attacks),  physical  or  electronic  break-ins  and  similar  disruptions  and  could  experience  directed 
attacks  intended  to  lead  to  interruptions  and  delays  in  our  service  and  operations  as  well  as  loss,  misuse,  theft  or 
release of proprietary, confidential, sensitive or otherwise valuable Company or subscriber data or information. Such a 
cybersecurity attack, virus, break-in, disruption or attack could remain undetected for an extended period, could harm 
our business, financial condition or results of operations, be expensive to remedy, expose us to litigation and/or damage 
our reputation. Our insurance may not cover expenses related to such disruptions or unauthorized access fully or at all.

Because the techniques used to obtain unauthorized access to, or disable, degrade or sabotage, these systems and 
servers change frequently and often are not recognized until launched against a target, we and the third parties used 
in the distribution of WWE Network may be unable to anticipate these techniques, implement adequate preventative 
measures or remediate any intrusion on a timely or effective basis. Moreover, the development and maintenance of 
these  preventative  and  detective  measures  is  costly  and  requires  ongoing  monitoring  and  updating  as  technologies 
change and efforts to overcome security measures become more sophisticated. Despite our efforts and the efforts of 
third parties used in the distribution of WWE Network, the possibility of these events occurring cannot be eliminated.

Technology Enhancements. Enhancements and modifications to WWE Network technology from time to time 
become commercially necessary, and these consume considerable resources in capital and operating expenditures. If 
we are unable to acquire, maintain and enhance the technology to manage the streaming of content to our subscribers 
in a timely, efficient and user-friendly manner either through an outside party or ourselves, our ability to retain existing 
subscribers and to add new subscribers may be impaired. In addition, if our technology or that of third parties we 
utilize in our operations fails or otherwise operates improperly, our ability to attract and/or retain subscribers or add 
new  subscribers  may  be  impaired.  Also,  any  harm  to  our  subscribers’  personal  computers  or  other  devices  caused 
by software used in our operations could have an adverse effect on our business, results of operations and financial 
condition. We employ merchandising and search technology in WWE Network in an effort to maintain and increase 
member engagement with our service. We may experience difficulties in implementing refinements or interfaces that 
our subscribers enjoy or require, which could cause member dissatisfaction and negatively impact our business.

Impact of Government Regulations. The adoption or modification of laws and regulations relating to the Internet 
or other areas of our business could limit or otherwise adversely affect the manner in which we conduct our business. 
The growth and development of the market for online commerce has led to more stringent consumer protection laws, 
including privacy laws such as the European Union General Data Protection Regulation (“GDPR”) and the California 
Consumer  Privacy  Act  (“CCPA”),  imposing  additional  burdens  on  us.  We  may  be  required  to  comply  with  new 
regulations or legislation or new interpretations of existing regulations or legislation. This compliance could cause us 
to incur significant additional expense or alter our business model or could result in substantial fines, civil liability 
and/or  harm  to  reputation  for  noncompliance.  In  addition,  the  delivery  of  WWE  Network  in  international  markets 
exposes us to multiple regulatory frameworks and societal norms, the complexity of which may result in unintentional 
noncompliance which could adversely affect our business and operating results.

The  adoption  of  any  laws  or  regulations  that  adversely  affect  the  growth,  popularity  or  use  of  the  Internet  to 
access  our  programming,  including  laws  and/or  court  decisions  that  have  the  effect  of  limiting  Internet  neutrality, 
could limit the demand for our subscription service and increase our cost of doing business. The FCC had adopted 
an  “Open  Internet”  Report  and  Order  and  accompanying  rules,  which  addressed  various  practices  of  broadband 
Internet access providers. Those rules, in substantial part, were reversed by the FCC “Restoring Internet Freedom” 
Declaratory  Ruling,  Report  and  Order  released  in  2018,  and  replaced  by  what  the  FCC  refers  to  as  a  “light-touch 
regulatory  framework,”  including  modified  customer  transparency  requirements.  Petitions  for  review  of  the  FCC’s 
rulings were filed by multiple parties. In October 2019, the United States Court of Appeals for the District of Columbia 
(“D.C. Circuit”) largely affirmed the FCC’s 2018 Restoring Internet Freedom decision, though reversed the blanket 
preemption adopted by the FCC of state and local requirements that are inconsistent with FCC’s deregulatory approach. 
Petitions for rehearing and rehearing en banc before the D.C. Circuit are currently pending, and no assurances can be 
given as to the ultimate outcome of these challenges. To the extent that network operators engage in discriminatory 
practices, our business could be adversely impacted. As we expand internationally, government regulation concerning 
the Internet, and in particular, net neutrality, may be nascent or non-existent. Within such a regulatory environment, 
due to the political and economic power of local network operators, who may have interests that do not align with ours, 
we  could  experience  discriminatory  or  anti-competitive  practices  that  could  impede  our  growth,  cause  us  to  incur 
additional expense or otherwise negatively affect our business.

11

Risks  Relating  to  the  Internet.  We  rely  on  the  ability  of  WWE  subscribers  to  access  our  service  through  the 
Internet. Any point of failure within the Internet infrastructure, whether caused by network hackers, force majeure 
type events or otherwise, could have a significant adverse effect on WWE Network. In addition, devices for accessing 
our content are manufactured and sold by entities other than the Company, and any transmission issues through these 
devices may result in consumer dissatisfaction with WWE Network and adversely affect our business. Technology 
changes  may  require  that  platforms  and/or  subscribers  update  their  devices  and  any  failure  to  do  so,  or  the  failure 
of  us  or  our  distribution  partners  to  perform  adequately  through  these  updated  devices  could  negatively  affect  our 
subscribers’  enjoyment  of  WWE  Network  which  would  negatively  affect  our  business.  To  the  extent  that  network 
operators implement usage based pricing, including meaningful bandwidth caps, or otherwise try to monetize access 
to  their  networks  by  data  providers  (such  as  through  tiered  access  or  pricing),  due  to  the  heavy  bandwidth  use  of 
audio/visual content, we could incur greater operating expenses and our subscriber acquisition costs, and subscriber 
numbers, could be negatively impacted. Most network operators that provide consumers access to the Internet also 
provide  consumers  audiovisual  programming.  As  a  result,  these  companies  have  an  incentive  to  use  their  network 
infrastructure  in  a  manner  adverse  to  our  success.  To  the  extent  network  operators  are  able  to  provide  preferential 
treatment  to  their  traffic  or  otherwise  implement  discriminatory  network  management  practices  under  the  FCC’s 
Restoring Internet Freedom decision described above, WWE Network could be negatively impacted which could have 
a material adverse effect on our business and operating results. In international markets, these same incentives apply, 
and consumer demand, regulatory oversight and competition may not be as strong of a check on these practices as they 
are in domestic markets.

We  Are  Subject  to  Intellectual  Property  Risks.  From  time  to  time,  third  parties  allege  that  we  have  violated 
their intellectual property rights. In connection with WWE Network, if we and/or our service providers are unable 
to  obtain  sufficient  rights,  successfully  defend  the  use,  or  otherwise  alter  business  practices  in  a  timely  manner  in 
response to claims for infringement, misappropriation, misuse or other violation of third-party intellectual property 
rights, our business could be adversely affected. Many companies devote significant resources on patents relating to 
various aspects of streaming services. For example, there are numerous patents that broadly claim means and methods 
of conducting business on the Internet and we and/or our service providers have from time to time been named in 
lawsuits and other claims alleging violations of patents in connection with various aspects of our business. We have 
not searched patents relative to our technology. While we believe we have managed this process successfully to date, 
defending against intellectual property claims, whether they are with or without merit, can result in costly litigation 
and diversion of personnel. These types of claims could result in our inability to use technology as currently configured 
for WWE Network or as we configure it in the future and could significantly impact our operation and monetization 
of the service. As a result of this type of dispute, we and/or our service providers could also be required to develop 
non-infringing  technology,  make  royalty  or  damage  payments,  enter  licensing  agreements,  adjust  merchandising 
or  marketing  activities  or  take  other  actions  to  resolve  the  claims,  any  of  which  could  be  costly  or  unavailable  on 
acceptable terms.

International Offerings. We have made our U.S. based WWE Network available in international markets other 
than embargoed countries. We are not currently offering different content in different countries internationally and we 
may find that our United States product does not resonate with consumers in other nations. International expansion also 
entails greater infrastructure and differing legal and regulatory environments. Other risks relating to foreign operations 
could include difficulties and costs associated with staffing and managing foreign operations, management distraction, 
new and different sources of competition, compliance with U.S. and international laws relating, among other things, 
to  bribery,  less  favorable  foreign  intellectual  property  laws,  laws  relating  to  repatriation  of  funds,  lower  levels  of 
Internet availability, complexity of VAT and other local tax laws, and data protection (including the GDPR), consumer 
protection, censorship, licensing and other regulatory matters. If we are not able to manage the growing complexity of 
our international operations, our business could be adversely affected.

Marketing Efforts May Not Be Successful. We intend to continue to spend significant amounts on marketing, 
including  promotional  offerings  and  data  analytics,  to  attract,  retain  and  renew  subscribers  domestically  and 
internationally. We generally provide a promotion of one-month free access to WWE Network for new subscribers. If 
companies we use to promote WWE Network believe that we could negatively impact their business, decide that they 
want to enter similar businesses or wish to support our competitors, we may not be given access to suitable marketing 
channels. We may decide not to use certain marketing sources or activities if they are, or are perceived by us to be, 
ineffective. If adequate marketing channels are not available or are too costly, for any reason, our ability to attract new 
subscribers, and/or our operating costs, may be adversely affected.

12

We May Be Liable for Fraudulent Payment Transactions. Even when the associated financial institution approves 
the payment of fees for WWE Network subscribers, from time to time, fraudulent payment methods are used to obtain 
the service. We do not carry insurance for these fraudulent transactions.

If We Are Not Able to Manage Change and Growth, Our Business Could Be Adversely Affected. We are expanding 
our operations internationally and scaling our streaming service to enable anticipated growth in both subscribers and 
features related to our service. Internationally, we are also subject to divergent and complex consumer customs and 
practices. This growth adds complexity to virtually every aspect of our business, including WWE Network, and if we 
are not able to manage this growing complexity, including improving, refining or revising our systems and operational 
practices, business may be adversely affected.

Our  failure  to  continue  to  build  and  maintain  our  brand  of  entertainment  could  adversely  affect  our 

operating results.

We must continue to build and maintain our strong brand identity to attract and retain fans who have a number of 
entertainment choices. The creation, marketing and distribution of live events, programming (including our television, 
WWE Network and other programming) and films, that our fans value and enjoy is at the core of our business. The 
production of compelling live, televised, streamed and film content is critical to our ability to generate revenues across 
our media platforms and product outlets. Also important are effective consumer communications, such as marketing, 
customer service and public relations. The role of social media by fans and by us is an increasingly important factor 
in our brand perception. If our efforts to create compelling services and goods and/or otherwise promote and maintain 
our brand, services and merchandise are not successful, our ability to attract and retain fans may be adversely affected. 
Such a result would likely lead to a decline in our television ratings, attendance at our live events, the number of WWE 
Network  subscribers,  our  film  viewership  and/or  otherwise  impact  our  sales  of  goods  and  services,  which  would 
adversely affect our operating results.

Our failure to retain or continue to recruit key performers could lead to a decline in the appeal of our 
storylines and the popularity of our brand of entertainment, which could adversely affect our operating results.

Our success depends, in large part, upon our ability to recruit, train and retain athletic performers who have the 
physical presence, acting ability and charisma to portray characters in our live events, video programming (including 
our television, WWE Network and other programming) and films. We cannot guarantee that we will be able to continue 
to identify and train these performers. Additionally, throughout our history, performers from time to time have stopped 
working for us for any number of reasons, and we cannot guarantee that we will be able to retain our current performers 
either during the terms of their contracts or when their contracts expire. Our failure to attract and retain key performers, 
an increase in the costs required to attract and retain such performers, or a serious or untimely injury to, or the death of, 
or unexpected or premature loss or retirement for any reason of, any of our key performers could lead to a decline in the 
appeal of our storylines and the popularity of our brand of entertainment. Scheduling conflicts for talent services may 
also affect certain productions. Any of the foregoing issues could adversely affect our operating results.

A decline in the popularity of our brand of sports entertainment, including as a result of changes in the 

social and political climate, could adversely affect our business.

Our operations are affected by consumer tastes and entertainment trends, which are unpredictable and subject 
to change and may be affected by changes in the social and political climate. Our programming is created to evoke a 
passionate response from our fans. Changes in our fans’ tastes or a material change in the perceptions of our business 
partners, including our distributors, sponsors and licensees, whether as a result of the social and political climate or 
otherwise, could adversely affect our operating results.

The unexpected loss of the services of Vincent K. McMahon could adversely affect our ability to create 

popular characters and creative storylines or could otherwise adversely affect our operating results.

In addition to serving as Chairman of our Board of Directors and Chief Executive Officer, Mr. McMahon leads 
the creative team that develops the storylines and the characters for our programming (including our television, WWE 
Network  and  other  programming)  and  live  events.  From  time  to  time,  Mr.  McMahon  has  also  been  an  important 
member of our cast of performers. The loss of Mr. McMahon due to unexpected retirement, disability, death or other 
unexpected termination for any reason could have a material adverse effect on our ability to create popular characters 
and creative storylines or could otherwise adversely affect our operating results. Mr. McMahon has established Alpha 
Entertainment  LLC,  to  explore  investment  opportunities  across  the  sports  entertainment  landscapes,  and  Alpha 

13

Entertainment LLC is launching a professional football league, with the first game scheduled to be played in February 
2020. While he has provided the Company assurances that his focus on WWE will not be diverted by these efforts, any 
such diversion or perception of such diversion could adversely affect our operating results and could have a material 
adverse effect on our stock price.

Changes  in  the  regulatory  atmosphere  and  related  private  sector  initiatives  could  adversely  affect 

our businesses.

Production of video programming by independent producers is generally not directly regulated by the federal 
or  state  governments  in  the  United  States.  However,  under  FCC  regulations  in  many  instances  we  are  responsible 
for  closed  captioning  our  television  and  internet  programming.  SmackDown  is  now  on  broadcast  television  on  the 
Fox Network and we are responsible, directly or indirectly, for compliance with certain additional FCC regulations 
and statutory requirements applicable to programming distributed over television broadcast stations. Any failure to 
remain in compliance with these requirements could expose us to substantial costs and adverse publicity which could 
impact  our  operating  results.  Changes  in  FCC  regulations,  and  the  potential  reallocation  of  satellite  spectrum  for 
“5G”  next  generation  wireless  broadband  use,  could  impact  the  availability  of  satellite  transmission  spectrum  for 
video programming distribution, which could increase the transmission costs of certain of our programming and/or 
affect  transmission  quality  and  reliability.  The  markets  for  programming  (including  television  and  WWE  Network 
programming)  in  the  United  States  and  internationally  may  be  substantially  affected  by  government  regulations 
applicable to, as well as social and political influences on, television stations and networks. We voluntarily designate 
the suitability of each of our television and WWE Network programs using standard industry ratings. Domestic and 
foreign governmental and private-sector initiatives relating to the production and distribution of video programming 
are announced from time to time. In particular, India recently placed regulatory restrictions on the pricing of television 
channels. Compliance by our licensees of these initiatives and/or their noncompliance of governmental policies could 
restrict our program distribution and adversely affect our levels of viewership and/or the number of WWE Network 
subscribers, result in adverse publicity and/or impact our operating results.

The markets in which we operate are intensely competitive, rapidly changing and increasingly fragmented, 
and we may not be able to compete effectively, especially against competitors with greater financial resources or 
marketplace presence, which could adversely affect our operating results.

We face competition for our audiences from professional and college sports, as well as other forms of live and 
televised,  streamed  and  filmed  entertainment  and  other  leisure  activities  in  a  rapidly  changing  and  increasingly 
fragmented marketplace. For the sale of our consumer products, we compete with entertainment companies, professional 
and college sports leagues and other makers of branded apparel and merchandise. Many of the companies with whom 
we compete have substantially greater financial resources than we do. Other new and existing professional wrestling 
leagues also compete with our goods and services. Our failure to compete effectively could result in a significant loss 
of viewers, subscribers, venues, distribution channels or performers and fewer entertainment and advertising dollars 
spent on our form of sports entertainment, any of which could adversely affect our operating results.

We face uncertainties associated with international markets, which could adversely affect our operating 

results and impair our business strategy.

We  are  consistently  negotiating  and  entering  into  new  agreements  and  renewals  and  extensions  of  existing 
agreements  for  our  products  and  services  in  international  markets.  Our  U.S.  based  WWE  Network  is  available  in 
all  international  markets  except  where  embargos  preclude  it.  In  2018,  WWE  embarked  on  an  important  long-term 
partnership  with  the  General  Entertainment  Authority  of  the  Kingdom  of  Saudi  Arabia  for,  among  other  things,  a 
series of live events in that region. We hold talent tryouts overseas, including, in 2019, Canada, China and India. Our 
first  WWE  training  facility  outside  of  the  United  States  is  in  the  United  Kingdom.  Cultural  norms  and  regulatory 
frameworks vary in the markets in which we operate and our products’ nonconformance to local norms or applicable law, 
regulations or licensing requirements could interrupt our operations or affect our sales, viewership and success in the 
markets. Our production of live events overseas subjects us to numerous risks involved in foreign travel and operations 
and also subjects us to local norms and complex regulations (including visa obligations). In addition, these live events 
and the licensing and/or sale of our goods and services in international markets expose us to some degree of currency 
risk.  International  operations  may  be  subject  to  political  instability  inherent  in  varying  degrees  in  those  markets, 
terrorism and wars. Other risks relating to foreign operations include difficulties and costs associated with staffing and 
managing foreign operations, management distraction, new and different sources of competition, compliance with U.S. 
and international laws relating to, among other things, bribery, less favorable foreign intellectual property laws, laws 

14

relating to repatriation of funds, lower levels of Internet availability, complexity of VAT and other local tax laws, and 
data protection, consumer protection, censorship, licensing and other regulatory matters as well as possible reputational 
risks. The GDPR applies to certain of our operations, and its provisions are far reaching, and noncompliance could 
result in significant fines, operational issues and/or harm to reputation. The United Kingdom’s referendum to withdraw 
its membership from the European Union (referred to as “Brexit”) could complicate international matters including 
financial, legal, tax and trade implications. While we have committed significant financial and personnel resources 
toward  compliance,  no  assurances  can  be  provided  that  our  efforts  will  be  entirely  successful.  These  risks  could 
adversely affect our operating results and impair our ability to pursue our business strategy as it relates to international 
markets, which could adversely affect our business.

We may be prohibited from promoting and conducting our live events if we do not comply with applicable 
regulations, which could lead to a decline in the various revenue streams generated from our live events, which 
could adversely affect our operating results.

In some United States and foreign jurisdictions, athletic commissions and other applicable regulatory agencies 
require us to obtain licenses for promoters, medical clearances and/or other permits or licenses for performers and/
or permits for events in order for us to promote and conduct our live events. Foreign jurisdictions require visas for 
personnel  and  talent  at  international  live  events.  In  international  markets,  third  party  promoters  generally  oversee 
permitting and regulatory matters. In the event that we fail to comply with the regulations of a particular jurisdiction, 
whether through our acts or omissions or those of our third-party promoters, we may be prohibited from promoting 
and conducting our live events in that jurisdiction. The inability to present our live events in jurisdiction(s), in addition 
to the lost revenues and expenses of the missed event(s), could lead to a decline in various revenue streams in such 
jurisdiction(s), which could adversely affect our operating results.

Because  we  depend  upon  our  intellectual  property  rights,  our  inability  to  protect  those  rights,  or  our 

infringement of others’ intellectual property rights, could adversely affect our business.

Intellectual  property  is  material  to  all  aspects  of  our  business.  We  have  a  large  portfolio  of  registered  and 
unregistered  trademarks,  service  marks,  copyrighted  material  and  characters,  trade  names  and  other  intellectual 
property rights worldwide. We also own a large number of Internet website domain names and operate a network of 
developed, content-based sites, which facilitate and contribute to the exploitation of our intellectual property worldwide. 
We expend substantial cost and effort in an attempt to maintain and protect this intellectual property and to maintain 
compliance with other parties’ intellectual property. Our failure to curtail piracy, infringement or other unauthorized 
use  of  our  intellectual  property  rights  effectively,  or  our  infringement  of  others’  intellectual  property  rights,  could 
result in litigation, damage our brand or adversely affect our relationships with the companies that distribute our goods 
and services, any of which could adversely affect our business, financial condition and operating results.

While we generally own the intellectual property in our content, we do not own most of the intellectual property 
relating to the distribution of this content including through WWE Network. From time to time, third parties allege 
that we have violated their intellectual property rights. If we are unable to obtain sufficient rights, successfully defend 
our use, develop non-infringing technology or otherwise alter our business practices in a timely manner in response 
to claims against us for infringement, misappropriation, misuse or other violation of third-party intellectual property 
rights, our business and competitive position may be adversely affected. Many companies devote significant resources 
on patents relating to many aspects of our business, including WWE Network. For example, there are numerous patents 
that broadly claim means and methods of conducting business on the Internet, and from time to time we have been 
named in lawsuits and other claims alleging that we violated patents in connection with various aspects of our business. 
We have not searched patents relative to our technology. While we believe we have managed this process effectively 
to date, defending ourselves against intellectual property claims, whether they are with or without merit can result in 
costly litigation and diversion of personnel. These types of claims could result in our inability to use our technology as 
currently configured or as we configure it in the future and could significantly impact our ability to market our services 
or merchandise our products. As a result of this type of dispute, we could also be required to develop non-infringing 
technology, make royalty or damage payments, enter into licensing agreements, adjust our merchandising or marketing 
activities or take other actions to resolve the claims, any of which could be costly or unavailable on acceptable terms.

Our  distribution  mechanisms  for  our  goods  and  services  are  increasingly  complex  across  various 

distribution platforms, various geographical areas and timing windows.

Our inadvertent grant of inconsistent rights to our intellectual property, goods and/or services or allegations of 
such inconsistent grants could result in claims of breach of our distribution agreements or licenses and/or result in 
litigation which could adversely impact our operations.

15

We could incur substantial liability relating to accidents or injuries (or insurance relating thereto) arising 

out of our physically demanding events.

We  hold  numerous  live  events  each  year.  This  schedule  exposes  our  performers  and  our  employees  who  are 
involved in the production of those events to the risk of travel and performance-related accidents, the consequences 
of which are not fully covered by insurance. The physical nature of our events exposes our performers to the risk of 
serious injury or death. Although our performers, as independent contractors, are responsible for maintaining their own 
health, disability and life insurance, we self-insure medical costs for our performers for injuries that they incur while 
training and performing. We self-insure a substantial portion of any other liability that we could incur relating to such 
injuries. In certain states, notably California and New York, legislative changes have been enacted or are contemplated 
that draw into question our ability to treat our talent as independent contractors in those states. In California certain 
litigation, to which the Company is not a party, has been brought questioning the enforceability of the new law. It is 
early in this process, and the impact to the Company of these initiatives is unknown. If ultimately required, worker’s 
compensation insurance for our talent or other aspects of their treatment as employees in those states could add expense 
to, or otherwise alter, our operations, which could affect our business, financial condition and/or results of operations. 
Liability to us resulting from any death or serious injury sustained by one of our performers while performing, to the 
extent not covered by our insurance, could adversely affect our business, financial condition and operating results. As 
noted below, we are the defendant in litigation claiming that performers sustained significant injuries while performing 
for the Company including, but not limited to, traumatic brain injuries.

Our  live  events  entail  other  risks  inherent  in  public  live  events,  which  could  lead  to  disruptions  of  our 
business as well as liability to other parties, any of which could adversely affect our financial condition or results 
of operations.

We hold numerous large live events each year, both domestically and internationally. Certain risks are inherent in 
events of the type we perform as well as the travel to and from them, and we are required to expend substantial resources 
on  safety  matters  such  as  security.  Risks  of  travel  and  large  live  events  include  air  and  land  travel  interruption  or 
accidents, the spread of illness, injuries resulting from building problems, pyrotechnics or other equipment malfunction, 
terrorism or other violence, local labor strikes and other force majeure type events. These issues could result in personal 
injuries or deaths, canceled events and other disruptions to our business for which our business interruption insurance 
may be insufficient. Any of these occurrences also could result in liability to other parties for which we may not have 
insurance. Any of these risks could adversely affect our business, financial condition and/or results of operations.

We  continue  to  face  certain  risks  relating  to  our  feature  film  business,  which  could  result  in  higher 
production  costs  and  asset  impairment  charges,  adversely  affecting  our  financial  condition  or  our  results 
of operations.

We have substantial capitalized film costs. The accounting for our film business in accordance with generally 
accepted  accounting  principles  entails  significant  judgment  to  develop  estimates  of  expected  future  revenues  from 
films. If expected revenue from one or more of our films does not materialize because audience demand does not meet 
expectations, our estimated revenues may not be sufficient to recoup our investment in the film. If actual revenues are 
lower than our estimated revenues or if costs are higher than expected, we may be required to record an impairment 
charge and write down the capitalized costs of the film. No assurance can be given that we will not record additional 
impairment charges in future periods. In addition, capitalized film costs are reflected net of certain production tax 
incentives granted by various governmental authorities. Our ability to realize these credits may be limited by changes 
in the laws and regulations relating to the incentives and/or the economic environment. The inability to realize these 
credits would have the effect of increasing our overall production costs.

We could face a variety of risks if we expand into other new and complementary businesses and/or make 

certain investments or acquisitions.

We have entered into new or complementary businesses and made equity and debt investments in other companies 
in  the  past  and  plan  to  continue  to  do  so  in  the  future.  We  may  also  enter  into  business  combination  transactions, 
make acquisitions or enter into strategic partnerships, joint ventures or alliances. Risks of this expansion and/or these 
investments and transactions may include, among other risks: potential diversion of management’s attention and other 
resources, including available cash, from our existing businesses; unanticipated liabilities or contingencies; reduced 
earnings  due  to  increased  amortization;  loss  on  investments  due  to  poor  performance  by  the  business  invested  in; 

16

inability  to  integrate  a  new  business  successfully;  revaluations  of  debt  and  equity  investments  as  well  as  market, 
credit and interest-rate risks (any of which could result in impairment charges and other costs); competition from other 
companies with more experience in such businesses; and possible additional regulatory requirements and compliance 
costs which could affect our business, financial condition and operating results.

We face various risks relating to our computer systems and online operations, which could have a negative 

impact on our financial condition or our results of operations.

The Company faces the risk of a security breach or disruption, whether through external cyber intrusion or from 
persons with access to systems inside our organization. The Company commits significant personnel and financial 
resources to maintain the security of its computer systems, including implementing various measures to monitor and 
manage the risk of a security breach or disruption, and to plan for the mitigation of losses if such breach or disruption 
were to occur. There can be no assurance that these security efforts will be effective or that attempted security breaches 
or disruptions would not be successful or damaging or that the Company would be promptly aware of them or able to 
mitigate damages from them, if any such breach or disruption were to occur. The Company also utilizes third party 
service providers in several aspects of its operations (including WWE Network), and these third parties are also subject 
to risks of security breach or disruption. The Company is not able to assure the effectiveness of security among our 
service providers. The Company and certain of its third-party service providers receive personal information through 
web  services  including  WWE  Network.  This  information  is  generally  subject  to  the  Company’s  privacy  policies. 
Personal  information  received  by  our  service  providers  includes  credit  card  information  in  certain  instances,  most 
notably WWE Network, our live event merchandise sales and WWEShop, the Company’s internet retail operations. 
The Company expends significant effort to ensure compliance with its privacy policy and to ensure that our service 
providers  safeguard  credit  card  information  including  contractually  requiring  those  providers  to  remain  compliant 
with applicable PCI Data Security Standards. However, a significant security breach or other disruption involving the 
computer systems of the Company or one or more of its service providers could disrupt the proper functioning of these 
systems and therefore the Company’s operations (for which we likely will not carry sufficient insurance); result in the 
unauthorized access to, and destruction, loss, theft, misappropriation or release of proprietary, confidential, sensitive 
or otherwise valuable information; require significant management attention and resources to remedy the damages that 
could result (if, in fact, they can be remedied), and subject the Company to litigation or damage to its reputation. The 
GDPR, CCPA and/or similar laws passed in the future, may enhance this risk. Any or all of these could have a negative 
impact on our financial condition or results of operations.

Our businesses entail certain risks relating to privacy norms and regulations.

We and our partners collect certain data supplied by our fans including WWE Network subscribers. We utilize this 
data in various ways including our marketing efforts. We face complex legal obligations domestically and internationally 
regarding the manner in which we treat and use such information, including, without limitation, the GDPR and CCPA. 
These legal obligations carry substantial monetary penalties if breached. Unintentional noncompliance by us or our 
partners of these regulations could have an adverse effect on our business. If we were to disclose or use data about 
our fans in a manner that is objectionable to them or is contrary to applicable law, our business reputation could be 
adversely affected and it could result in litigation, either or both of which could impact our operating results.

A decline in general economic conditions or disruption of financial markets may, among other things, reduce 
the discretionary income of consumers or erode advertising markets, which could adversely affect our business.

Our operations are affected by general economic conditions, including consumers’ disposable income, which has 
a direct material impact on the demand for entertainment and leisure activities. Declines in general economic conditions 
could  reduce  the  level  of  discretionary  income  that  our  fans  and  potential  fans  have  to  spend  on  our  live  events, 
programming (including WWE Network), films and consumer products, which could adversely affect our revenues. 
Volatility and disruption of financial markets could limit the ability of our sponsors, licensees and distributors to obtain 
adequate financing to maintain operations and result in a decrease in sales volume that could have a negative impact 
on our business, financial condition and results of operations. Our television partners derive revenues from the sale of 
advertising. We also sell advertising directly on our website, on WWE Network and, depending upon the distribution 
methods used to monetize additional content, we may have additional advertising to sell. We sell sponsorship packages 
to  our  live  events  and  certain  other  of  our  services.  Softness  in  the  advertising  markets  due  to  a  weak  economic 
environment or otherwise, could adversely affect our revenues or the financial viability of our distributors.

17

Our  accounts  receivable  represent  a  significant  portion  of  our  current  assets  and  relate  principally  to 
a  limited  number  of  distributors,  licensees,  and  other  partners  increasing  our  exposure  to  bad  debts  and 
counter-party risk which could potentially have a material adverse effect on our results of operations.

Substantial portions of our accounts receivable are from distributors for WWE Network, pay-per-view, television 
and  home  video  programming;  hosts/promoters  of  our  live  events;  and  licensees  who  produce  consumer  products 
containing  our  intellectual  property.  The  concentration  of  our  accounts  receivable  across  a  limited  number  of 
parties subjects us to individual counter-party and credit risk as these parties may breach our agreement, claim that 
we  have  breached  the  agreement,  become  insolvent  and/or  declare  bankruptcy,  delaying  or  reducing  our  collection 
of  receivables  or  rendering  collection  impossible  altogether.  Certain  of  the  parties  are  located  overseas  which  can 
make collection efforts more difficult (including due to increased legal uncertainty) and, at times, collections may be 
economically unfeasible. Adverse changes in general economic conditions and/or contraction in global credit markets 
could precipitate liquidity problems among our debtors. This could increase our exposure to losses from bad debts and 
have a material adverse effect on our business, financial condition and results of operations.

Risks relating to our new leased space.

The  Company  has  signed  a  lease  for  space  in  downtown  Stamford,  Connecticut,  in  which  it  plans  to  house 
substantially all our operations, including our corporate headquarters and media production facilities. This move is 
expected to begin in late 2020. The buildout of this space will involve substantial capital expenditure, and it could 
take longer, and cost more, than currently expected. Significant delays and/or cost overruns would result in higher 
expenditures  and  could  be  disruptive  of  operations,  any  of  which  could  have  a  negative  impact  on  the  Company’s 
financial condition or results of operations. Moreover, it is possible that, once built, the space may prove to be less 
conducive to the Company’s operations than is currently anticipated, resulting in operational inefficiencies or similar 
difficulties that could prove difficult or impossible to remediate and result in an adverse impact on the Company’s 
financial condition or results of operations.

Servicing our debt will require a significant amount of cash, and we could have insufficient cash flow from 

operations or lack of access to sources of financing to meet these obligations and/or our other liquidity needs.

Our total consolidated debt, including the $215.0 million aggregate principal amount of 3.375% convertible senior 
notes due 2023 (the “Convertible Notes”), is significant. We also have availability under our $200.0 million revolving 
credit facility (the “Revolving Credit Facility”). Through certain of our subsidiaries, the Company also has in place a 
term loan secured by the Company’s jet and a real estate mortgage in the principal amount of $22.5 million secured by 
the related real estate (the “Asset-Backed Facilities”).

We believe we have sufficient liquidity for at least the next twelve months for our needs (including the payment 
of our dividend). However, our ability to make scheduled principal and interest payments on the Convertible Notes and 
under the Revolving Credit Facility, the Asset-Backed Facilities and any other indebtedness that may be outstanding at 
the time will depend on our future performance, which is subject to economic, financial, competitive and other factors 
beyond our control, including the items described elsewhere in these Risk Factors. Our business may not continue to 
generate cash flow from operations in the future sufficient to service our debt and provide for all our other uses of cash 
including capital and operating expenditures and paying our dividend. If we are unable to generate sufficient cash flow, 
we could be required to adopt one or more alternatives which, assuming they are, in fact, available, could be onerous, 
dilutive  or  otherwise  affect  our  operations  and/or  the  market  price  of  our  Common  Stock.  Such  alternatives  could 
include, for example, substantially reducing our cost structure, selling assets, reducing or eliminating our dividend, 
and/or  obtaining  additional  debt  or  equity  financing.  We  may  not  be  able  to  engage  in  any  of  these  activities  on 
desirable terms or at all due to our then existing financial condition, market conditions, regulatory matters or contractual 
obligations (including, for example, any restrictions under our Revolving Credit Facility or other credit agreement or 
debt instruments that may exist at that time). Any failure to make a required payment under our indebtedness may 
constitute a default under that indebtedness and under other indebtedness due to cross-default provisions and could 
trigger acceleration clauses causing the obligations to become immediately due and payable. The occurrence of one or 
more of these risks could materially and adversely affect our financial condition and operating results.

The accounting method for convertible debt securities that may be settled in cash, such as the Convertible 

Notes, could have a material effect on our reported financial results.

Under ASC 470-20, Debt with Conversion and Other Options, an entity must separately account for the liability 
and equity components of the convertible debt instruments (such as the Convertible Notes) that may be settled entirely 
or partially in cash upon conversion in a manner that reflects the issuer’s economic interest cost. The effect of ASC 

18

470-20  on  the  accounting  for  the  Convertible  Notes  is  that  the  equity  component  is  required  to  be  included  in  the 
additional  paid-in  capital  section  of  stockholders’  equity  on  our  Consolidated  Balance  Sheets,  and  the  value  of  the 
equity component would be treated as original issue discount for purposes of accounting for the debt component of the 
Convertible Notes. As a result, we will be required to record a greater amount of non-cash interest expense in current 
periods presented as a result of the amortization of the discounted carrying value of the Convertible Notes to their face 
amount over the term of the Convertible Notes. We will report lower net income in our financial results because ASC 
470-20 will require interest to include both the current period’s amortization of the debt discount and the instrument’s 
coupon interest, which could adversely affect our reported or future financial results, the trading price of our common 
stock and the trading price of the Convertible Notes.

In addition, under certain circumstances, convertible debt instruments (such as the Convertible Notes) that may 
be settled entirely or partly in cash are currently accounted for utilizing the treasury stock method, the effect of which is 
that the shares issuable upon conversion of the Convertible Notes are not included in the calculation of diluted earnings 
per  share  except  to  the  extent  that  the  conversion  value  of  the  Convertible  Notes  exceeds  their  principal  amount. 
Under the treasury stock method, for diluted earnings per share purposes, the transaction is accounted for as if the 
number of shares of common stock that would be necessary to settle such excess, if we elected to settle such excess in 
shares, are issued. We cannot be sure that the accounting standards in the future will continue to permit the use of the 
treasury stock method. If we are unable to use the treasury stock method in accounting for the shares issuable upon 
conversion of the Convertible Notes, then our diluted earnings per share would be adversely affected. Conversion of our 
Convertible Notes and the exercise of related Warrants may cause economic dilution to our stockholders and dilution 
to our earnings per share.

We could incur substantial liabilities if litigation is resolved unfavorably.

The Company has been named as a defendant in lawsuits alleging, among other things, that the Company ignored, 
downplayed, and/or failed to disclose the risks associated with traumatic brain injuries allegedly suffered by WWE’s 
performers. One such suit also alleges that the Company misclassified its talent as independent contractors rather than 
employees. The Company strongly disputes the merit of this type of case and moved to dismiss the lawsuits. These 
lawsuits have all been dismissed by the trial court. Plaintiffs have attempted to appeal these dismissals. If any of these 
dismissals are reversed on appeal, the Company plans to continue to defend itself vigorously (including, if necessary, 
opposing class certification in the two cases filed as putative class actions). In the ordinary course of business, we 
become subject to various other complaints and litigation matters.

By its nature, the outcome of litigation is difficult to assess and quantify, and its continuing defense is costly. Any 
adverse judgment or settlement could have a material adverse impact on our financial condition or results of operations.

Failure to meet market expectations for our financial performance could adversely affect the market price 

and volatility of our stock.

We  believe  that  the  price  of  our  stock  generally  reflects  certain  market  expectations  for  our  future  operating 
results. Any failure to meet or delay in meeting these expectations, including as a result of the failure of WWE Network 
to achieve expected subscriber numbers or as a result of any other events, conditions and/or circumstances set forth in 
these Risk Factors could cause the market price of our stock to decline significantly.

Through his beneficial ownership of a majority of our Class B common stock, Mr. McMahon can exercise 

control over our affairs, and his interests may conflict with the holders of our Class A common stock.

We have Class A common stock and Class B common stock. The holders of Class A common stock generally 
have rights identical to holders of Class B common stock, except that holders of Class A common stock are entitled to 
one vote per share, and holders of Class B common stock are entitled to ten votes per share. Holders of both classes of 
common stock generally will vote together as a single class on all matters presented to stockholders for their vote or 
approval, except as otherwise required by applicable Delaware law.

A  substantial  majority  of  the  issued  and  outstanding  shares  of  Class  B  common  stock  is  owned  beneficially 
by Vincent K. McMahon and, as a result, he controls a majority of the voting power of our common stock and can 
effectively exercise control over our affairs. His interest could conflict with the holders of our Class A common stock. 
McMahon’s voting control could discourage or preclude others from initiating potential mergers, takeovers or other 
change of control transactions. As a result, the market price of our Class A common stock could decline.

19

Our dividend is affected by a number of factors and we cannot provide any guaranty that we will continue 

to repurchase shares of our common stock pursuant to our share repurchase program.

Our Board of Directors regularly evaluates the Company’s Common Stock dividend policy and determines the 
dividend rate each quarter. The level of dividends, if any, will continue to be influenced by many factors, including, 
among other things, our liquidity and historical and projected cash flow, our strategic plan (including alternative uses 
of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends (including 
under our revolving credit facility), general economic and competitive conditions and such other factors as our Board of 
Directors may consider relevant from time to time. All of these factors are subject to the various contingencies listed in 
the other Risk Factors included in this Form 10-K. We cannot assure our stockholders that dividends will be paid in the 
future, or that, if paid, dividends will be at the same amount or with the same frequency as in the past. Any reduction 
in our dividend payments could have a negative effect on our stock price.

In addition, in February of 2019, the Company announced a $500 million stock repurchase program pursuant to 
which we are authorized to repurchase shares of our common stock at management’s discretion and subject to applicable 
laws. This program is subject to the same risk factors as those influencing our dividend. The share repurchase program 
does not obligate us to repurchase any set dollar amount or number of shares and may be modified, suspended, or 
terminated at any time. Accordingly, no assurances can be provided that the Company will complete this repurchase 
program at any specific time or at all. The suspension or termination of our share repurchase program could adversely 
affect the market price of our common stock. Additionally, the existence of a share repurchase program could cause 
the market price of our common stock to be higher than it would be in the absence of such a program. As a result, any 
repurchase program may not ultimately result in enhanced value to our stockholders and may not prove to be the best 
use of our cash resources.

A substantial number of shares are eligible for sale by Mr. McMahon and members of his family or trusts 

established for their benefit, and the sale of those shares could lower our stock price.

All  of  the  issued  and  outstanding  shares  of  Class  B  common  stock  are  held  by  Vincent  McMahon  and  other 
members of his family including certain trusts set up for family members. Sales of substantial amounts of these shares, 
or the perception that such sales could occur, may lower the prevailing market price of our Class A common stock. 
If any sales or transfers of Class B common stock are made to persons outside of the McMahon family, the shares 
automatically convert into Class A common stock.

The market for our Class A common stock is volatile.

The price at which our common stock has traded has fluctuated significantly, especially in the past two years. 
The price may continue to be volatile due to a number of factors beyond our direct control, including our number of 
WWE Network subscribers, operating results (especially where different from the expectations of securities analysts, 
investors and the financial community), market volatility in general and short interest in our stock. Given the dynamic 
nature of our business and all other factors that limit the predictability of the future, any of our forecasts, outlook or 
other forward-looking statements could differ materially from actual results which could cause a decline in the trading 
price of our common stock.

Item 1B.  Unresolved Staff Comments

None.

Item 2. 

Properties

Our  headquarters  are  located  in  Stamford,  Connecticut.  During  2019,  we  entered  into  a  long-term  lease  for 
a  new  global  headquarters  site  in  Stamford.  We  expect  to  move  into  the  new  location  in  phases  upon  completion 
of  leasehold  improvements.  We  currently  own  our  existing  headquarters  building,  as  well  as  two  nearby  buildings 
in  Stamford  that  support  our  television  production  operations.  We  also  have  additional  leases  in  the  Stamford  and 
surrounding areas for additional corporate office spaces and warehouse storage space. Upon completion of our move 
to the new global headquarters, we expect to sell our owned and operated corporate facility, exit our leased spaces, and 
will evaluate options for its production studio facilities based on strategic, operating and financial considerations. In 
addition, we have leases for our Performance Centers located in Orlando, Florida and the United Kingdom, which are 
used for development and training activities. We also have leases for various sales offices located domestically and 
internationally. All of our facilities are utilized in our Media, Live Events and Consumer Products segments.

20

Item 3. 

Legal Proceedings

On October 23, 2014, a lawsuit was filed in the U. S. District Court for the District of Oregon, entitled William Albert 
Haynes III, on behalf of himself and others similarly situated, v. World Wrestling Entertainment, Inc. This complaint 
was amended on January 30, 2015 and alleged that the Company ignored, downplayed, and/or failed to disclose the 
risks  associated  with  traumatic  brain  injuries  suffered  by  WWE’s  performers  and  seeks  class  action  status.  On 
March 31, 2015, the Company filed a motion to dismiss the first amended class action complaint in its entirety or, if not 
dismissed, to transfer the lawsuit to the U.S. District Court for the District of Connecticut. Without addressing the 
merits of the Company’s motion to dismiss, the Court transferred the case to Connecticut on June 25, 2015. The plaintiffs 
filed an objection to such transfer, which was denied on July 27, 2015. On January 16, 2015, a second lawsuit was filed 
in the U.S. District Court for the Eastern District of Pennsylvania, entitled Evan Singleton and Vito LoGrasso, individually 
and  on  behalf  of  all  others  similarly  situated,  v.  World  Wrestling  Entertainment,  Inc.,  alleging  many  of  the  same 
allegations as Haynes. On February 27, 2015, the Company moved to transfer venue to the U.S. District Court for the 
District of Connecticut due to forum-selection clauses in the contracts between WWE and the plaintiffs and that motion 
was granted on March 23, 2015. The plaintiffs filed an amended complaint on May 22, 2015 and, following a scheduling 
conference in which the court ordered the plaintiffs to cure various pleading deficiencies, the plaintiffs filed a second 
amended complaint on June 15, 2015. On June 29, 2015, WWE moved to dismiss the second amended complaint in its 
entirety. On April 9, 2015, a third lawsuit was filed in the U. S. District Court for the Central District of California, 
entitled Russ McCullough, a/k/a “Big Russ McCullough,” Ryan Sakoda, and Matthew R. Wiese a/k/a “Luther Reigns,” 
individually and on behalf of all others similarly situated, v. World Wrestling Entertainment, Inc., asserting similar 
allegations to Haynes. The Company again moved to transfer the lawsuit to Connecticut due to forum-selection clauses 
in  the  contracts  between  WWE  and  the  plaintiffs,  which  the  California  court  granted  on  July  10,  2015.  On 
September 21, 2015, the plaintiffs amended this complaint, and, on November 16, 2015, the Company moved to dismiss 
the  amended  complaint.  Each  of  these  suits  sought  unspecified  actual,  compensatory  and  punitive  damages  and 
injunctive  relief,  including  ordering  medical  monitoring.  The  Haynes  and  McCullough  cases  purport  to  be  class 
actions.  On  February  18,  2015,  a  lawsuit  was  filed  in  Tennessee  state  court  and  subsequently  removed  to  the  U.S. 
District Court for the Western District of Tennessee, entitled Cassandra Frazier, individually and as next of kin to her 
deceased  husband,  Nelson  Lee  Frazier,  Jr.,  and  as  personal  representative  of  the  Estate  of  Nelson  Lee  Frazier,  Jr. 
Deceased, v. World Wrestling Entertainment, Inc. A similar suit was filed in the U. S. District Court for the Northern 
District of Texas entitled Michelle James, as mother and next friend of Matthew Osborne, minor child, and Teagan 
Osborne, a minor child v. World Wrestling Entertainment, Inc. These lawsuits contain many of the same allegations as 
the  other  lawsuits  alleging  traumatic  brain  injuries  and  further  allege  that  the  injuries  contributed  to  these  former 
talents’ deaths. WWE moved to transfer the Frazier and Osborne lawsuits to the U.S. District Court for the District of 
Connecticut based on forum-selection clauses in the decedents’ contracts with WWE, which motions were granted by 
the  respective  courts.  On  November  23,  2015,  amended  complaints  were  filed  in  Frazier  and  Osborne,  which  the 
Company moved to dismiss on December 16, 2015 and December 21, 2015, respectively. On November 10, 2016, the 
Court granted the Company’s motions to dismiss the Frazier and Osborne lawsuits in their entirety. On June 29, 2015, 
the Company filed a declaratory judgment action in the U. S. District Court for the District of Connecticut entitled 
World Wrestling Entertainment, Inc. v. Robert Windham, Thomas Billington, James Ware, Oreal Perras and various 
John and Jane Does seeking a declaration against these former performers that their threatened claims related to alleged 
traumatic brain injuries and/or other tort claims are time-barred. On September 21, 2015, the defendants filed a motion 
to dismiss this complaint, which the Company opposed. The Court previously ordered a stay of discovery in all cases 
pending decisions on the motions to dismiss. On January 15, 2016, the Court partially lifted the stay and permitted 
discovery  only  on  three  issues  in  the  case  involving  Singleton  and  LoGrasso.  Such  discovery  was  completed  by 
June 1, 2016. On March 21, 2016, the Court issued a memorandum of decision granting in part and denying in part the 
Company’s  motions  to  dismiss  the  Haynes,  Singleton/LoGrasso,  and  McCullough  lawsuits.  The  Court  granted  the 
Company’s  motions  to  dismiss  the  Haynes  and  McCullough  lawsuits  in  their  entirety  and  granted  the  Company’s 
motion  to  dismiss  all  claims  in  the  Singleton/LoGrasso  lawsuit  except  for  the  claim  of  fraud  by  omission.  On 
March  22,  2016,  the  Court  issued  an  order  dismissing  the  Windham  lawsuit  based  on  the  Court’s  memorandum  of 
decision on the motions to dismiss. On April 4, 2016, the Company filed a motion for reconsideration with respect to 
the Court’s decision not to dismiss the fraud by omission claim in the Singleton/LoGrasso lawsuit and, on April 5, 2016, 
the Company filed a motion for reconsideration with respect to the Court dismissal of the Windham lawsuit. On July 
21, 2016, the Court denied the Company’s motion in the Singleton/LoGrasso lawsuit and granted in part the Company’s 
motion in the Windham lawsuit. On April 20, 2016, the plaintiffs filed notices of appeal of the Haynes and McCullough 
lawsuits. On April 27, 2016, the Company moved to dismiss the appeals for lack of appellate jurisdiction, which motions 

21

were granted, and the appeals were dismissed with leave to appeal upon the resolution of all of the consolidated cases. 
The Company filed a motion for summary judgment on the sole remaining claim in the Singleton/LoGrasso lawsuit, 
which was granted on March 28, 2018. The Company also filed a motion for judgment on the pleadings against the 
Windham  defendants.  Lastly,  on  July  18,  2016,  a  lawsuit  was  filed  in  the  U.S.  District  Court  for  the  District  of 
Connecticut, entitled Joseph M. Laurinaitis, et al. vs. World Wrestling Entertainment, Inc. and Vincent K. McMahon, 
individually and as the trustee of certain trusts. This lawsuit contains many of the same allegations as the other lawsuits 
alleging  traumatic  brain  injuries  and  further  alleges,  among  other  things,  that  the  plaintiffs  were  misclassified  as 
independent  contractors  rather  than  employees  denying  them,  among  other  things,  rights  and  benefits  under  the 
Occupational Safety and Health Act (OSHA), the National Labor Relations Act (NLRA), the Family and Medical Leave 
Act (FMLA), federal tax law, and various state Worker’s Compensation laws. This lawsuit also alleges that the booking 
contracts and other agreements between the plaintiffs and the Company are unconscionable and should be declared 
void, entitling the plaintiffs to certain damages relating to the Company’s use of their intellectual property. The lawsuit 
alleges claims for violation of RICO, unjust enrichment, and an accounting against Mr. McMahon. The Company and 
Mr. McMahon moved to dismiss this complaint on October 19, 2016. On November 9, 2016, the Laurinaitis plaintiffs 
filed an amended complaint. On December 23, 2016, the Company and Mr. McMahon moved to dismiss the amended 
complaint. On September 29, 2017, the Court issued an order on the motion to dismiss pending in the Laurinaitis case 
and on the motion for judgment on the pleadings pending in the Windham case. The Court reserved judgment on the 
pending motions and ordered that within thirty-five (35) days of the date of the order the Laurinaitis plaintiffs and the 
Windham defendants file amended pleadings that comply with the Federal Rules of Civil Procedure. The Court further 
ordered that each of the Laurinaitis plaintiffs and the Windham defendants submit to the Court for in camera review 
affidavits  signed  and  sworn  under  penalty  of  perjury  setting  forth  facts  within  each  plaintiff’s  or  declaratory 
judgment-defendant’s personal knowledge that form the factual basis of their claim or defense. On November 3, 2017, 
the Laurinaitis plaintiffs filed a second amended complaint. The Company and Mr. McMahon believe that the second 
amended  complaint  failed  to  comply  with  the  Court’s  September  29,  2017  order  and  otherwise  remained  legally 
defective for all of the reasons set forth in their motion to dismiss the amended complaint. Also on November 3, 2017, 
the  Windham  defendants  filed  a  second  answer.  On  November  17,  2017,  the  Company  and  Mr.  McMahon  filed  a 
response  that,  among  other  things,  urged  the  Court  to  grant  the  motion  for  judgment  on  the  pleadings  against  the 
Windham defendants and dismiss the Laurinaitis plaintiffs’ complaint with prejudice and award sanctions against the 
Laurinaitis plaintiffs’ counsel because the amended pleadings failed to comply with the Court’s September 29, 2017 
order and the Federal Rules of Civil Procedure. On September 17, 2018, the Court granted the motion to dismiss filed 
by the Company and Mr. McMahon in the Laurinaitis case in its entirety, awarded sanctions against the Laurinaitis 
plaintiffs’ counsel, and granted the Company’s motion for judgment on the pleadings against the Windham defendants. 
The plaintiffs have attempted to appeal these decisions. On November 16, 2018, the Company moved to dismiss all of 
the appeals, except for the appeal of the dismissal of the Laurinaitis case, for being filed untimely. On April 4, 2019, the 
Second Circuit issued an order referring the Company’s motions to dismiss to the panel that will determine the merits 
of the appeals. The plaintiffs-appellants’ opening brief was filed on July 8, 2019. The Company and Mr. McMahon filed 
their appellees’ brief on October 7, 2019. The plaintiffs-appellants filed a reply brief on October 28, 2019. The Company 
believes all claims and threatened claims against the Company in these various lawsuits were prompted by the same 
plaintiffs’ lawyer and that all are without merit. The Company intends to continue to defend itself against the attempt 
to appeal these decisions vigorously.

In addition to the foregoing, from time to time we become a party to other lawsuits and claims. By its nature, the 
outcome of litigation is not known, but the Company does not currently expect this ordinary course litigation to have a 
material adverse effect on our financial condition, results of operations or liquidity.

Item 4.  Mine Safety Disclosures

Not Applicable

22

PART II

Item 5.  Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of 

Equity Securities

Market Information and Holders of Each Class of Common Equity

Our Class A common stock trades on the New York Stock Exchange, under the symbol “WWE”. Our Class B 

common stock is not listed on any exchange.

There were 6,937 holders of record of Class A common stock and three holders of record of Class B common 
stock on February 4, 2020. Vincent K. McMahon, Chairman of the Board of Directors and Chief Executive Officer, 
controls a substantial majority of the voting power of the issued and outstanding shares of our common stock, and as a 
result, can effectively exercise control over our affairs.

Our Class B common stock is fully convertible into Class A common stock, on a one for one basis, at any time at 
the option of the holder. The two classes are entitled to equal per share dividends and distributions and vote together as a 
class with each share of Class B entitled to ten votes and each share of Class A entitled to one vote, except when separate 
class voting is required by applicable law. If, at any time, any shares of Class B common stock are beneficially owned 
by any person other than Vincent McMahon, Linda McMahon, any descendant of either of them, any entity which is 
wholly owned and is controlled by any combination of such persons or any trust, all the beneficiaries of which are any 
combination of such persons, each of those shares will automatically convert into shares of Class A common stock.

Dividends

Our Board of Directors regularly evaluates the Company’s Common Stock dividend policy and determines the 
dividend rate each quarter. The level of dividends will continue to be influenced by many factors, including, among 
other  things,  our  liquidity  and  historical  and  projected  cash  flow,  our  strategic  plan  (including  alternative  uses  of 
capital), our financial results and condition, contractual and legal restrictions on the payment of dividends (including 
under our Amended and Restated Revolving Credit Facility), general economic and competitive conditions and such 
other factors as our Board of Directors may consider relevant from time to time. We cannot assure our stockholders that 
dividends will be paid in the future, or that, if paid, dividends will be at the same amount or with the same frequency 
as in the past. Any reduction in our dividend payments could have a negative effect on our stock price.

Issuer Purchases of Equity Securities

The  following  table  presents  information  with  respect  to  purchases  of  common  stock  of  the  Company  made 

during the three months ended December 31, 2019 pursuant to the Company’s authorized share repurchase program:

Period
October 1, 2019 to October 31, 2019  . . . . . . . . 
November 1, 2019 to November 30, 2019  . . . . 
December 1, 2019 to December 31, 2019  . . . . 
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Total Number 
of Shares 
Purchased

—
996,314
279,441
1,275,755

Average Price 
Paid Per Share
$ —
$57.87
$62.01
$58.78

Total Number 
of Shares 
Purchased as 
Part of Publicly 
Announced 
Program

—
996,314
279,441
1,275,755

Maximum Dollar 
Value that May 
Yet Be Purchased 
Under the 
Program(1)
491,546,493
433,888,592
416,559,270
$ 416,559,270

(1)  On February 7, 2019, the Company’s Board of Directors authorized a stock repurchase program of up to $500.0 
million of our common stock. Repurchases may be made from time to time at management’s discretion subject to 
certain pre-approved parameters and in accordance with all applicable securities and other laws and regulations. 
The  stock  repurchase  program  does  not  obligate  the  Company  to  repurchase  any  minimum  dollar  amount  or 
number  of  shares  and  may  be  modified,  suspended  or  discontinued  at  any  time.  All  repurchased  shares  were 
subsequently retired.

23

CUMULATIVE TOTAL RETURN CHART

Set forth below is a line graph comparing, for the period commencing December 31, 2014 and ended December 31, 
2019, the cumulative total return on our Class A common stock compared to the cumulative total return of the Russell 
2000 Index and S&P Movies and Entertainment Index, a published industry index. The graph assumes the investment 
of $100 at the close of trading as of December 31, 2014 in our Class A common stock, the Russell 2000 Index and the 
S&P Movies and Entertainment Index and the reinvestment of all dividends.

(cid:55)(cid:82)(cid:87)(cid:68)(cid:79)(cid:3)(cid:53)(cid:72)(cid:87)(cid:88)(cid:85)(cid:81)(cid:3)(cid:51)(cid:72)(cid:85)(cid:73)(cid:82)(cid:85)(cid:80)(cid:68)(cid:81)(cid:70)(cid:72)

(cid:58)(cid:82)(cid:85)(cid:79)(cid:71)(cid:3)(cid:58)(cid:85)(cid:72)(cid:86)(cid:87)(cid:79)(cid:76)(cid:81)(cid:74)(cid:3)(cid:40)(cid:81)(cid:87)(cid:72)(cid:85)(cid:87)(cid:68)(cid:76)(cid:81)(cid:80)(cid:72)(cid:81)(cid:87)(cid:15)(cid:3)(cid:44)(cid:81)(cid:70)(cid:17)

(cid:53)(cid:88)(cid:86)(cid:86)(cid:72)(cid:79)(cid:79)(cid:3)(cid:21)(cid:19)(cid:19)(cid:19)(cid:3)(cid:44)(cid:81)(cid:71)(cid:72)(cid:91)

(cid:54)(cid:9)(cid:51)(cid:3)(cid:48)(cid:82)(cid:89)(cid:76)(cid:72)(cid:86)(cid:3)(cid:9)(cid:3)(cid:40)(cid:81)(cid:87)(cid:72)(cid:85)(cid:87)(cid:68)(cid:76)(cid:81)(cid:80)(cid:72)(cid:81)(cid:87)(cid:3)(cid:44)(cid:81)(cid:71)(cid:72)(cid:91)

(cid:26)(cid:19)(cid:19)

(cid:25)(cid:19)(cid:19)

(cid:24)(cid:19)(cid:19)

(cid:23)(cid:19)(cid:19)

(cid:22)(cid:19)(cid:19)

(cid:21)(cid:19)(cid:19)

(cid:20)(cid:19)(cid:19)

(cid:19)

(cid:79)

(cid:72)
(cid:88)
(cid:68)
(cid:57)
(cid:91)
(cid:72)
(cid:71)
(cid:81)

(cid:3)

(cid:44)

(cid:20)(cid:21)(cid:18)(cid:22)(cid:20)(cid:18)(cid:20)(cid:23)

(cid:20)(cid:21)(cid:18)(cid:22)(cid:20)(cid:18)(cid:20)(cid:24)

(cid:20)(cid:21)(cid:18)(cid:22)(cid:20)(cid:18)(cid:20)(cid:25)

(cid:20)(cid:21)(cid:18)(cid:22)(cid:20)(cid:18)(cid:20)(cid:26)

(cid:20)(cid:21)(cid:18)(cid:22)(cid:20)(cid:18)(cid:20)(cid:27)

(cid:20)(cid:21)(cid:18)(cid:22)(cid:20)(cid:18)(cid:20)(cid:28)

Index
World Wrestling Entertainment, Inc. . . . . . . .
Russell 2000 . . . . . . . . . . . . . . . . . . . . . . . . . .
S&P Movies & Entertainment . . . . . . . . . . . .

12/31/14
100.00
100.00
100.00

12/31/15
148.73
95.59
90.76

12/31/16
157.40
115.95
100.17

12/31/17
267.14
132.94
105.20

12/31/18
658.10
118.30
105.83

12/31/19
575.13
148.49
134.12

Period Ending

24

Item 6. 

Selected Financial Data

The following selected consolidated financial data has been derived from our consolidated financial statements. 
You should read the selected financial data in conjunction with our consolidated financial statements and related notes 
and the information set forth under “Management’s Discussion and Analysis of Financial Condition and Results of 
Operations” contained elsewhere in this report.

Financial Highlights: (in millions, except per share data)

For the year ended December 31,

Net revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings per share, basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings per share, diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends declared per Class A share . . . . . . . . . . . . . . . . . . . . . .
Dividends declared per Class B share  . . . . . . . . . . . . . . . . . . . . . .

Cash, cash equivalents and short-term investments . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total debt(4)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total stockholders’ equity  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2019
$960.4
$116.5
$ 77.1
$ 0.99
$ 0.85
$ 0.48
$ 0.48

2019
$250.5
$992.2
$557.8
$275.3

2018(1)
$930.2
$114.5
$ 99.6
$ 1.28
$ 1.12
$ 0.48
$ 0.48

2017(2)
$801.0
$ 75.6
$ 32.6
$ 0.43
$ 0.42
$ 0.48
$ 0.48

2016
$729.2
$ 55.6
$ 33.8
$ 0.44
$ 0.44
$ 0.48
$ 0.48

2015(3)
$658.8
$ 38.8
$ 24.1
$ 0.32
$ 0.32
$ 0.48
$ 0.48

As of December 31,

2018
$359.1
$700.3
$213.9
$316.2

2017
$297.4
$614.5
$213.5
$253.0

2016
$267.1
$600.9
$202.7
$239.7

2015
$102.4
$409.1
$ 21.6
$209.3

(1)  Operating income includes impairment charges on our feature films of $4.9 million (See Note 9 to the consolidated 

financial statements).

(2)  Operating income includes $5.6 million of expenses related to non-recurring legal matters and other contractual 
obligations and impairment charges on our feature films of $5.5 million (See Note 9 to the consolidated financial 
statements).

(3)  Operating income also includes a $7.1 million non-cash abandonment charge to write-off costs relating to a media 

center expansion project.

(4)  Total debt includes $343.4 million of finance lease obligations as of December 31, 2019. Total debt also includes 
$188.7 million, $183.1 million and $177.9 million of convertible senior notes outstanding as of December 31, 2019, 
2018 and 2017, respectively.

25

Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations

A discussion regarding our financial condition and results of operations for fiscal 2019 compared to fiscal 2018 
is presented below. Discussions of fiscal 2018 items and year-to-year comparisons between fiscal 2018 and fiscal 2017 
that are not included in this Form 10-K can be found under Item 7 of Part II of our Annual Report on Form 10-K for the 
fiscal year ended December 31, 2018, as filed with the SEC on February 7, 2019.

You should read the following discussion in conjunction with the audited consolidated financial statements and 

related notes included elsewhere in this report.

Our operations are organized around the following principal activities:

Media:
•

The Media segment reflects the production and monetization of long-form and short-form media content 
across various platforms, including WWE Network, broadcast and pay television, digital and social media, 
as well as filmed entertainment. Across these platforms, revenues principally consist of content rights fees, 
subscriptions to WWE Network, and advertising and sponsorships.

Live Events:
•

Live events provide ongoing content for our media platforms. Live Event segment revenues consist primarily 
of ticket sales, including primary and secondary distribution, revenues from events for which we receive a 
fixed fee, as well as the sale of travel packages associated with the Company’s global live events.

Consumer Products:

•

The Consumer Products segment engages in the merchandising of WWE branded products, such as video 
games, toys and apparel, through licensing arrangements and direct-to-consumer sales. Revenues principally 
consist of royalties and licensee fees related to WWE branded products, and sales of merchandise distributed 
at our live events and through eCommerce platforms.

Results of Operations

The Company presents Adjusted OIBDA as the primary measure of segment profit (loss). The Company defines 
Adjusted OIBDA as operating income before depreciation and amortization, excluding stock-based compensation, certain 
impairment charges and other non-recurring material items. Adjusted OIBDA includes amortization and depreciation 
expenses directly related to our revenue generating activities, including feature film and television production asset 
amortization, amortization of costs related to content delivery and technology assets utilized for our WWE Network, 
as well as amortization of right-of-use assets related to finance leases of equipment used to produce and broadcast our 
live events. The Company believes the presentation of Adjusted OIBDA is relevant and useful for investors because it 
allows investors to view our segment performance in the same manner as the primary method used by management to 
evaluate segment performance and make decisions about allocating resources. Additionally, we believe that Adjusted 
OIBDA is a primary measure used by media investors, analysts and peers for comparative purposes.

Adjusted  OIBDA  is  a  non-GAAP  financial  measure  and  may  be  different  than  similarly-titled  non-GAAP 
financial  measures  used  by  other  companies.  A  limitation  of  Adjusted  OIBDA  is  that  it  excludes  depreciation  and 
amortization, which represents the periodic charge for certain fixed assets and intangible assets used in generating 
revenues  for  our  business.  Additionally,  Adjusted  OIBDA  excludes  stock-based  compensation,  a  non-cash  expense 
that may vary between periods with limited correlation to underlying operating performance, as well as other non-
recurring material items. Adjusted OIBDA should not be regarded as an alternative to operating income or net income 
as an indicator of operating performance, or to the statement of cash flows as a measure of liquidity, nor should it be 
considered in isolation or as a substitute for financial measures prepared in accordance with GAAP. We believe that 
operating income is the most directly comparable GAAP financial measure to Adjusted OIBDA.

26

Certain business support functions including sales and marketing, our international offices and talent development 
are allocated to the three reportable segments based primarily on a percentage of revenue contribution. The remaining 
unallocated corporate expenses largely relate to corporate functions such as finance, legal, human resources, facilities 
and  information  technology.  The  Company  does  not  allocate  these  costs  to  its  business  segments,  as  they  do  not 
directly relate to revenue generating activities. These unallocated corporate expenses will be shown, as applicable, as 
a reconciling item in tables where segment and consolidated results are both shown.

Year Ended December 31, 2019 compared to Year Ended December 31, 2018
(dollars in millions)

Summary

The following tables present our consolidated results followed by our Adjusted OIBDA results:

Net revenues

2019
Media  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $743.1
125.6
Live Events. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
91.7
Consumer Products  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
960.4
Total net revenues(1)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating expenses

Media  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Live Events. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consumer Products  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total operating expenses(2)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

475.7
103.1
59.4
638.2

Marketing and selling expenses

64.0
Media  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
14.8
Live Events. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5.9
Consumer Products  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
84.7
Total marketing and selling expenses(3)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
86.9
General and administrative expenses  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
34.1
Depreciation and amortization. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
116.5
Operating income  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
26.1
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4.3
Other income, net  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
94.7
Income before income taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for income taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
17.6
Net income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 77.1

2018
$683.4
144.2
102.6
930.2

430.2
108.9
70.1
609.2

68.3
18.7
9.0
96.0
85.4
25.1
114.5
15.4
6.9
106.0
6.4
$ 99.6

Increase 
(decrease)
9%
(13)%
(11)%
3%

11%
(5)%
(15)%
5%

(6)%
(21)%
(34)%
(12)%
2%
36%
2%
69%
(38)%
(11)%
175%
(23)%

(1)  Our consolidated net revenues increased by $30.2 million, or 3%, in 2019 as compared to 2018. This increase 
was primarily driven by increased Media revenues of $59.7 million, which includes $78.8 million in incremental 
revenues associated with the October 2019 renewal of our key domestic distribution agreements of our flagship 
programs,  Raw  and  SmackDown,  as  well  as  the  contractual  escalations  associated  with  our  prior  distribution 
agreements, partially offset by a decrease of $14.7 million resulting from a 6% decline in average paid subscribers 
on WWE Network. The increase in Media revenues was partially offset by a decline of $18.6 million in Live 
Events revenues primarily due to the staging of 56 fewer events and lower average attendance per event, coupled 
with a $10.9 million reduction in Consumer Products revenues due to fewer orders on our eCommerce platforms 
and lower merchandise sales resulting from fewer events. For further analysis, refer to Management’s Discussion 
and Analysis of our business segments.

(2)  Our  consolidated  operating  expenses  increased  by  $29.0  million,  or  5%,  in  2019  as  compared  to  2018.  This 
increase  was  primarily  driven  by  $35.3  million  of  higher  costs  associated  with  business  support  functions, 
coupled  with  strategic  investments  to  support  our  content  creation,  partially  offset  by  lower  management 
incentive and stock compensation costs. For further analysis, refer to Management’s Discussion and Analysis of 
our business segments.

27

(3)  Our consolidated marketing and selling expenses decreased by $11.3 million, or 12%, in 2019 as compared to 2018. 
This decrease was primarily driven by $8.0 million of lower costs associated with business support functions, 
coupled with a decline in management incentive compensation costs. For further analysis, refer to Management’s 
Discussion and Analysis of our business segments.

2019

2018

Reconciliation of Operating Income to Adjusted OIBDA
Operating income  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Other adjustments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Adjusted OIBDA  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$116.5
34.1
29.4
—
$180.0

% of Rev
12%
4%
3%
—%
19%

$114.5
25.1
39.3
—
$178.9

Adjusted OIBDA
Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Live Events. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consumer Products  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Adjusted OIBDA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2019
$224.1
9.4
28.5
(82.0)
$180.0

2018
$210.6
20.5
28.4
(80.6)
$178.9

% of Rev
12%
3%
4%
—%
19%

Increase
(decrease)
6%
(54)%
0%
2%
1%

Media

The following tables present the performance results and key drivers for our Media segment (dollars in millions, 

except where noted):

Net Revenues

Network (including pay-per-view). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Core content rights fees(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Advertising and sponsorship  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Other(2)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total net revenues  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Operating Metrics
Number of paid WWE Network subscribers at period end  . . . . . . . . . . . . . . 
Domestic. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
International(3). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Number of average paid WWE Network subscribers . . . . . . . . . . . . . . . . . . . 
Domestic. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
International(3). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

2019

2018

184.6
348.6
72.4
137.5
743.1

$

$

199.3
269.8
69.6
144.7
683.4

$

$

1,391,000
997,300
393,700
1,550,000
1,128,800
421,200

1,528,100
1,116,200
411,900
1,651,800
1,205,400
446,400

Increase
(decrease)
(7)%
29%
4%
(5)%
9%

(9)%
(11)%
(4)%
(6)%
(6)%
(6)%

(1)  Core  content  rights  fees  consist  primarily  of  licensing  revenues  earned  from  the  distribution  of  our  flagship 
programs, Raw and SmackDown, as well as our NXT programming, through global broadcast, pay television and 
digital platforms.

(2)  Other revenues within our Media segment reflect revenues earned from the distribution of other WWE content, 
including, but not limited to, certain live in-ring programming content in international markets, scripted, reality 
and other programming, as well as theatrical and direct-to-home video releases.

(3)  Metrics reflect subscribers who are direct customers of WWE Network and estimated subscribers under licensed 

partner agreements, which have different economic terms for WWE Network.

28

Reconciliation of Operating Income to Adjusted OIBDA
Operating income  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other adjustments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjusted OIBDA  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2019

2018

$190.8
12.6
20.7
—
$224.1

% of Rev
26%
2%
3%
—%
30%

$173.1
11.9
25.6
—
$210.6

% of Rev
25%
2%
4%
—%
31%

Media  revenues  increased  by  $59.7  million,  or  9%,  in  2019  as  compared  to  2018.  Core  content  rights  fees 
increased by $78.8 million, or 29%, driven by the October 2019 renewal of our key domestic distribution agreements 
of our flagship programs, Raw and SmackDown, coupled with the contractual escalations associated with our prior 
distribution agreements. This increase was partially offset by a decline in Network revenues, which includes revenues 
generated by WWE Network subscriptions and pay-per-view, of $14.7 million, or 7%, primarily due to a decline in 
average paid subscribers. During the year ended December 31, 2019, WWE Network had an average of 1,550,000 paid 
subscribers,  compared  to  an  average  of  1,651,800  subscribers  in  2018.  The  subscription  pricing  of  WWE  Network 
at December 31, 2019 is $9.99 per month with no minimum commitment. Other revenues within the Media segment 
decreased by $7.2 million, or 5%, as the prior year included the distribution of Mixed Match Challenge on Facebook 
Watch, partially offset by a $6.0 million increase in WWE Studios revenues in the current year reflective of both the 
timing of our film delivery and the performance of our released films.

Media Adjusted OIBDA as a percentage of revenues was essentially unchanged in 2019 as compared to 2018, 
as  additional  costs  of  $35.4  million  associated  with  business  support  functions,  coupled  with  strategic  investments 
to support our content creation was mostly offset by increased revenues driven by the renewal of our key domestic 
distribution agreements and a reduction in management incentive compensation costs.

Live Events

The  following  tables  present  the  performance  results  and  key  drivers  for  our  Live  Events  segment  (dollars  in 

millions, except where noted):

Net Revenues

North American ticket sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International ticket sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Advertising and sponsorship  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other(1)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total net revenues  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating Metrics(2)

Total live event attendance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Number of North American events  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Average North American attendance  . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Average North American ticket price (dollars)  . . . . . . . . . . . . . . . . . . . .
Number of international events  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Average international attendance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Average international ticket price (dollars)  . . . . . . . . . . . . . . . . . . . . . . .

2019

2018

$

$

93.8
19.0
2.1
10.7
125.6

$

$

105.4
22.3
2.1
14.4
144.2

1,548,500
260
5,100
64.21
50
4,500
81.18

$

$

1,950,700
310
5,200
60.53
56
6,200
74.87

$

$

Increase
(decrease)
(11)%
(15)%
—%
(26)%
(13)%

(21)%
(16)%
(2)%
6%
(11)%
(27)%
8%

(1)  Other revenues within our Live Events segment primarily consists of the sale of travel packages associated with 
the Company’s global live events and commissions earned through secondary ticketing, as well as revenues from 
events for which the Company receives a fixed fee.

(2)  Metrics above exclude the events for our NXT brand. This is our developmental brand that typically conducts 
their events in smaller venues with lower ticket prices. We conducted 186 NXT events with paid attendance of 
138,800 and average ticket prices of $41.74 in 2019 as compared to 183 events with paid attendance of 147,000 and 
average ticket prices of $43.85 in 2018.

29

Reconciliation of Operating Income to Adjusted OIBDA
Operating income  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other adjustments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjusted OIBDA  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

% of Rev
6%
—%
1%
—%
7%

$7.7
—
1.7
—
$9.4

$16.6
—
3.9
—
$20.5

% of Rev
12%
—%
3%
—%
14%

2019

2018

Live events revenues, which include revenues from ticket sales and travel packages, decreased by $18.6 million, 
or 13%, in 2019 as compared to 2018. Revenues from our North American ticket sales decreased by $11.6 million, 
or 11%, as the impact of 50 fewer events and a 2% decline in average attendance reduced revenues by $17.0 million. 
This decrease was partially offset by the impact of a 6% increase in average ticket prices driven by changes in the 
mix of venues, which contributed $4.9 million in incremental revenues during the current year. Revenues from our 
International ticket sales decreased by $3.3 million, or 15%, which was primarily driven by the impact of six fewer 
events  and  a  27%  decline  in  average  attendance,  partially  offset  by  an  8%  increase  in  average  ticket  prices.  The 
change in ticket prices and average attendance in the current year were due, in part, to changes in the mix of venues 
and territories. Additionally, other revenues decreased by $3.7 million, or 26%, as the prior year included our Super 
ShowDown event in Australia.

Live Events Adjusted OIBDA as a percentage of revenues decreased in 2019 as compared to 2018. This decrease 
was primarily driven by the impact of reduced revenues, primarily driven by the decline in ticket sales, as discussed 
above, partially offset by a decrease in costs of $4.4 million associated with business support functions coupled with a 
reduction in management incentive compensation costs.

Consumer Products

The following tables present the performance results and key drivers for our Consumer Products segment (dollars 

in millions, except where noted):

2019

2018

Increase
(decrease)

Net Revenues

Consumer product licensing  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
eCommerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Venue merchandise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total net revenues  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating Metrics
Average eCommerce revenue per order (dollars) . . . . . . . . . . . . . . . . . . . . . . . . .
Number of eCommerce orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Venue merchandise domestic per capita spending (dollars) . . . . . . . . . . . . . . . .

$

$

43.2
29.9
18.6
91.7

$

$

46.0
34.9
21.7
102.6

$

$

47.36
619,700
10.00

$

$

43.91
786,800
9.80

(6)%
(14)%
(14)%
(11)%

8%
(21)%
2%

Reconciliation of Operating Income to Adjusted OIBDA
Operating income  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other adjustments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjusted OIBDA  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$26.4
—
2.1
—
$28.5

% of Rev
29%
—%
2%
—%
31%

$23.4
—
5.0
—
$28.4

% of Rev
23%
—%
5%
—%
28%

2019

2018

30

Consumer  Products  revenues  decreased  by  $10.9  million,  or  11%,  in  2019  as  compared  to  2018.  eCommerce 
revenues decreased by $5.0 million, or 14%, primarily due to a 21% decline in the volume of online merchandise orders. 
Venue merchandise revenues decreased by $3.1 million, or 14%, primarily driven by the decline in number of events 
in the current year. Consumer product licensing revenues decreased by $2.8 million, or 6%, primarily driven by lower 
royalties from the sale of our video games.

Consumer Products Adjusted OIBDA as a percentage of revenues increased in 2019 as compared to 2018. This 
increase  was  primarily  driven  by  a  reduction  in  costs  of  $3.7  million  associated  with  business  support  functions, 
coupled with a decline in management incentive compensation costs.

Corporate

The  remaining  unallocated  corporate  expenses  largely  relate  to  corporate  administrative  functions,  including 
finance,  investor  relations,  community  relations,  corporate  communications,  information  technology,  legal,  human 
resources and our Board of Directors. The Company does not allocate these costs to its business segments, as they do 
not directly relate to revenue generating activities.

Reconciliation of Operating Income (Loss) to Adjusted OIBDA
Operating income (loss). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other adjustments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjusted OIBDA  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2019

2018

$(108.4)
21.5
4.9
—
$ (82.0)

% of Rev
(11)%
2%
1%
—%
(9)%

$(98.6)
13.2
4.8
—
$(80.6)

% of Rev
(11)%
1%
1%
—%
(9)%

Corporate Adjusted OIBDA as a percentage of total revenues was flat in 2019 as compared to 2018.

Depreciation and Amortization
(dollars in millions)

Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2019
$34.1

2018
$25.1

Increase 
(decrease)
36%

Depreciation and amortization expense increased by $9.0 million, or 36%, in 2019 as compared to 2018, primarily 

driven by additional expenses of $6.0 million associated with the Company’s workplace strategy plan.

Interest Expense
(dollars in millions)

Interest expense  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2019
$26.1

2018
$15.4

Increase 
(decrease)
69%

Interest expense increased by $10.7 million in 2019 as compared to 2018, primarily driven by expense of $8.2 
million  associated  with  the  Company’s  new  global  headquarters  lease,  which  commenced  on  July  1,  2019  and  is 
accounted for as a finance lease. The remaining portion of interest expense relates primarily to interest and amortization 
associated with our convertible notes, our debt facilities, other finance leases, mortgage and aircraft financing.

Other Income, Net
(dollars in millions)

Other income, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

2019
$4.3

2018
$6.9

Increase 
(decrease)
(38)%

31

Other income, net decreased by $2.6 million in 2019 as compared to 2018. The current year activity is primarily 
comprised of interest income and rental income, partially offset by a net loss of $3.2 million in our equity investments. 
The prior year activity is primarily comprised of interest income and rental income, coupled with a net gain of $0.9 
million in our equity investments.

Income Taxes
(dollars in millions)

Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Effective tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

2019
$ 17.6

2018
$ 6.4

19%

6%

Increase 
(decrease)
175%

The increase in the effective tax rate in 2019 as compared to 2018 was primarily driven by a decrease in the excess 
tax  benefits  related  to  the  Company’s  share-based  compensation  awards  at  vesting.  This  discrete  tax  item  resulted 
in a tax benefit of $9.4 million in the current year as compared to $22.5 million in the prior year. The tax benefit is 
driven by the change in the Company’s stock price between when the Company granted the awards and the subsequent 
vesting date.

Discrete tax items, including the aforementioned excess tax benefits, resulted in a net tax benefit of $7.9 million 
in the current year as compared to $22.7 million during the prior year. Excluding these items, our effective tax rate was 
28% in the current year as compared to 27% in the prior year.

Liquidity and Capital Resources

We  had  cash  and  cash  equivalents  and  short-term  investments  of  $250.5  million  and  $359.1  million  as  of 
December 31, 2019 and 2018, respectively. Our short-term investments consist primarily of U.S. Treasury securities, 
corporate bonds, municipal bonds, including pre-refunded municipal bonds, and government agency bonds. Our debt 
balance totaled $214.4 million and $213.9 million as of December 31, 2019 and 2018, respectively, and includes the 
carrying value of $188.7 and $183.1 million related to our convertible senior notes due 2023 as of December 31, 2019 
and 2018, respectively.

We believe that our existing cash and cash equivalents and investment balances and cash generated from operations 
will be sufficient to meet our operating requirements for at least the next twelve months, inclusive of dividend payments, 
debt service, film and television production activities, capital expenditures and for any discretionary repurchases of 
shares of our common stock under a $500.0 million share repurchase program that was authorized by our Board of 
Directors in February 2019. Repurchases may be made at management’s discretion from time to time in accordance 
with all applicable securities and other laws and regulations. The extent to which WWE repurchases its shares, and the 
timing of such repurchases, will depend upon a variety of factors, including liquidity, capital needs of the business, 
market conditions, regulatory requirements and other corporate considerations. Repurchases under this program may 
be  funded  from  one  or  a  combination  of  existing  cash  balances  and  free  cash  flow.  The  repurchase  program  does 
not  obligate  the  Company  to  repurchase  any  minimum  dollar  amount  or  number  of  shares  and  may  be  modified, 
suspended or discontinued at any time. We repurchased 1,398,385 shares of our common stock in the open market for 
an aggregate cost of $83.4 million during the year ended December 31, 2019. All repurchases were made using available 
cash resources.

As  it  relates  to  our  Convertible  Notes,  which  pursuant  to  the  terms  are  currently  convertible,  we  believe  that 
if  note  holders  elected  to  convert  their  notes  within  the  next  twelve  months,  the  Company  has  sufficient  means  to 
settle the Convertible Notes using any combination of existing cash and cash equivalents and investment balances, 
borrowings under our Amended and Restated Revolving Credit Facility, cash generated from operations or through the 
issuance of shares.

Debt Summary and Borrowing Capacity

The Company has $215.0 million aggregate principal amount of 3.375% convertible senior notes (the “Convertible 
Notes”) due December 15, 2023, Refer to Note 12, Convertible Debt, and Note 3, Earnings Per Share, in the Notes to 
Consolidated Financial Statements for further information on the Convertible Notes, including the dilutive nature of 
the Convertible Notes.

32

On May 24, 2019, the Company entered into an amended and restated $200.0 million senior unsecured revolving 
credit facility with a syndicated group of banks, with JPMorgan Chase Bank, N.A. acting as Administrative Agent (the 
“Amended and Restated Revolving Credit Facility”). The Amended and Restated Revolving Credit Facility replaces the 
previous $100.0 million revolving credit facility and, among other things, extends the maturity date from July 29, 2021 
to May 24, 2024. As of December 31, 2019, the Company was in compliance with the provisions of our Amended and 
Restated Revolving Credit Facility, there were no amounts outstanding, and the Company had available capacity under 
the terms of the facility of $200.0 million.

In  September  2016,  the  Company  acquired  land  and  a  building  located  in  Stamford,  Connecticut  adjacent  to 
our production facility. In connection with the acquisition, we assumed future obligations under a loan agreement, 
in the principal amount of $23.0 million, which loan is secured by a mortgage on the property. Pursuant to the loan 
agreement,  the  assets  of  WWE  Real  Estate,  a  subsidiary  of  the  Company,  represent  collateral  for  the  underlying 
mortgage, therefore these assets will not be available to satisfy debts and obligations due to any other creditors of the 
Company. As of December 31, 2019 and 2018, the amounts outstanding of the mortgage were $22.5 million and $22.9 
million, respectively.

In  2013,  the  Company  entered  into  a  $31.6  million  promissory  note  (the  “Aircraft  Note”)  with  Citizens  Asset 
Finance, Inc., for the purchase of a 2007 Bombardier Global 5000 aircraft and refurbishments. In August 2017, the 
Aircraft Note was assigned to Fifth Third Equipment Finance Company. The Aircraft Note is secured by a first priority 
perfected security interest in the purchased aircraft. As of December 31, 2019 and 2018, the amounts outstanding under 
the Aircraft Note were $3.2 million and $8.0 million, respectively.

Cash Flows from Operating Activities

Cash generated from operating activities was $121.7 million for the year ended December 31, 2019, compared 
to $186.7 million for the year ended December 31, 2018. The $65.0 million decrease in the current year was driven by 
lower operating performance, coupled with the timing of collections associated with our Crown Jewel event which 
was  held  in  October  2019  and  the  payout  of  management  incentive  compensation  in  the  current  year  related  to  the 
Company’s performance in the prior year.

During 2019, the Company spent $7.9 million on feature film production activities, compared to $1.2 million in 
2018. In 2019, we received $0.7 million in incentives related to feature film productions, as compared to $1.2 million 
in 2018. We anticipate spending approximately $10 million to $15 million on feature film production during the year 
ending December 31, 2020.

We received $13.5 million in non-film related incentives associated with television production activities in 2019, as 
compared to $12.8 million in 2018. During the year ending December 31, 2020, we anticipate receiving approximately 
$10 million to $15 million on non-film related incentives.

During 2019, the Company spent $26.4 million to produce non-live event programming for television, including 
Total Divas Season 9, Miz & Mrs. Season 2, and Total Bellas Seasons 5, and various programs for WWE Network, as 
compared to $30.5 million spent in 2018, which included programming for television, including Total Divas Season 
8, Total  Bellas  Seasons  3  and  4, Miz  and  Mrs.,  and  various  programs  for  WWE  Network.  We  anticipate  spending 
approximately  $25  million  to  $35  million  to  produce  additional  non-live  event  content  during  the  year  ending 
December 31, 2020.

Our accounts receivable represents a significant portion of our current assets and relate principally to a limited 
number  of  distributors  and  licensees  that  produce  consumer  products  containing  our  intellectual  property.  At 
December 31, 2019, our largest receivable balance from customers was 49% of our gross accounts receivable. Changes 
in  the  financial  condition  or  operations  of  our  distributors,  customers  or  licensees  may  result  in  increased  delayed 
payments or non-payments which would adversely impact our cash flows from operating activities and/or our results of 
operations. We believe credit risk with respect to accounts receivable is limited due to the generally high credit quality 
of the Company’s major customers.

33

Cash Flows from Investing Activities

Cash used in investing activities was $35.8 million for the year ended December 31, 2019, as compared to $66.1 
million for the year ended December 31, 2018. During the current year, we purchased $124.3 million of short-term 
investments and received proceeds from the maturities of our short-term investments of $157.5 million, as compared 
to purchases of $94.9 million and proceeds of $61.4 million in the prior year. Capital expenditures in 2019 increased by 
$36.8 million as compared to 2018 in support of the Company’s workplace and technology related strategic initiatives. 
Capital expenditures for the year ending December 31, 2020 are estimated to range between $180 million and $220 
million, with a large portion of this spend associated with the buildout of the Company’s new global headquarters space 
in Stamford, Connecticut.

Cash Flow from Financing Activities

Cash used in financing activities was $162.9 million for the year ended December 31, 2019, as compared to $90.9 
million for the year ended December 31, 2018. The Company paid $83.4 million in 2019 for stock repurchases under its 
approved stock repurchase program. The Company made employee payroll withholding tax payments of $30.2 million 
and $50.8 million during 2019 and 2018, respectively, related to net settlement upon vesting of employee equity awards. 
The Company made dividend payments of $37.4 million and $37.2 million during the years ended December 31, 2019 
and 2018, respectively. Additionally, we made repayments of $8.4 million against our finance lease obligations during 
the current year.

Contractual Obligations

We  have  entered  into  various  contracts  under  which  we  have  commitments  to  make  contractually  required 

payments, including:

•

•

•
•

•

•

•

Scheduled principal and fixed interest payments under our secured loan in connection with our corporate 
aircraft financing.

Scheduled principal and fixed interest payments under our assumed mortgage in connection with an owned 
building in Stamford, Connecticut.

Convertible notes with fixed semi-annual interest payments.

Various operating leases for facilities, sales offices and equipment with terms generally ranging from one 
to ten years.

Finance  lease  for  the  Company’s  new  headquarters  building  with  an  accounting  lease  term  of  30  years 
in  addition  to  finance  leases  of  certain  equipment  utilized  in  our  television  production  operations  with 
contractual terms generally five years or less (refer to Note 8, Leases, in the Notes to Consolidated Financial 
Statements for further information).

Service contracts with certain vendors and independent contractors, including our talent with terms ranging 
from one to twenty years.

Service agreement obligations related to WWE Network (excluding future performance-based payments 
which are variable in nature).

34

Our  aggregate  minimum  payment  obligations  under  these  contracts  as  of  December  31,  2019  are  as  follows 

(dollars in millions):

Long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . .
Convertible debt(1) . . . . . . . . . . . . . . . . . . . . . . . .
Operating leases(2) . . . . . . . . . . . . . . . . . . . . . . . .
Finance leases(2)(3)  . . . . . . . . . . . . . . . . . . . . . . .
Service contracts and talent commitments  . . . . .
Total commitments . . . . . . . . . . . . . . . . . . . . . . . .

2020
$ 4.6
7.3
7.5
8.3
28.8
$ 56.5

2021
$ 1.4
7.2
6.3
20.9
18.4
$ 54.2

2022
$ 1.4
7.2
3.4
19.3
12.0
$43.3

2023

$

1.4
222.0
1.9
19.3
0.3
$244.9

2024

$

1.4
—
1.6
19.2
0.3
$ 22.5

After 
2024
$ 20.8
—
2.7
636.3
0.2
$660.0

Total

$

31.0
243.7
23.4
723.3
60.0
$ 1,081.4

(1)  Convertible debt obligations assume that no notes are converted prior to the December 15, 2023 maturity date. 
See Note 11, Convertible Debt, in the Notes to the Consolidated Financial Statements for additional information.

(2)  Operating and finance lease obligations disclosed in the table above are presented on an undiscounted basis. See 
Note 8, Leases, in the Notes to the Consolidated Financial Statements for the discounted amounts which include 
the amounts for imputed interest.

(3)  Finance lease payments include $397.7 million related to options to extend our global headquarters lease that are 

reasonably certain of being exercised.

Our Consolidated Balance Sheet at December 31, 2019 includes $0.4 million in liabilities associated with uncertain 
tax positions (including interest and penalties of $0.1 million), which is not included in the table above. The Company 
does not expect to pay any significant settlements related to these uncertain tax positions in 2019.

Seasonality

Our operating results are not materially affected by seasonal factors; however, we may produce several large-
scale premier events throughout the year, including WrestleMania, which result in increased revenues and expenses 
during the periods in which these events occur. WrestleMania typically occurs late in our first quarter or early second 
quarter, while certain other large-scale premier events may not have set recurring dates. Revenues from our licensing 
and  direct  sale  of  consumer  products,  including  our  internet  sites,  varies  from  period  to  period  depending  on  the 
volume and extent of licensing agreements and marketing and promotion programs entered into during any particular 
period of time, as well as the commercial success of the media exposure of our characters and brand. The timing of 
these events, as well as the continued introduction of new product offerings and revenue generating outlets can and will 
cause fluctuations in quarterly revenues and earnings.

Inflation

During 2019, 2018 and 2017, inflation did not have a material effect on our business.

Off-Balance Sheet Arrangements

As of December 31, 2019, we did not have any material off-balance sheet arrangements, as defined in Item 303(a)(4) 

of SEC Regulation S-K.

Critical Accounting Estimates

The preparation of our consolidated financial statements requires us to make estimates that affect the reported 
amounts  of  assets,  liabilities,  revenue  and  expenses,  and  the  related  disclosure  of  contingent  assets  and  contingent 
liabilities. We base our estimates on our historical experience and on various other assumptions that we believe are 
reasonable under the circumstances, the results of which form the basis for making estimates about the carrying values 
of assets and liabilities. The accuracy of these estimates and the likelihood of future changes depend on a range of 
possible outcomes and a number of underlying variables, many of which are beyond our control. Actual results may 
differ from these estimates under different assumptions or conditions.

We  believe  the  following  judgments  and  estimates  are  critical  in  the  preparation  of  our  consolidated 

financial statements.

35

Revenue Recognition with Multiple Performance Obligations

Most  of  our  contracts  have  one  performance  obligation  and  all  consideration  is  allocated  to  that  performance 
obligation. In contracts that have multiple performance obligations which may include the production of live events, 
content broadcast rights, and advertising and sponsorship rights, we allocate the transaction price to each identified 
performance obligation based upon their relative standalone selling price. The standalone selling prices are determined 
using  observable  standalone  selling  prices  when  available  as  well  as  estimates  of  standalone  selling  prices  using 
adjusted market assessment and expected cost plus margin approaches to estimate the price for individual components. 
Judgement is required to determine the standalone selling prices and estimating the portion of the transaction price 
allocated to each performance obligation.

Feature Film Production Assets, Net

Feature  film  production  assets  are  recorded  at  the  cost  of  production,  including  production  overhead  and  net 
of  production  incentives.  The  costs  for  an  individual  film  are  amortized  in  the  proportion  that  revenues  bear  to 
management’s  estimates  of  the  ultimate  revenue  expected  to  be  recognized  from  exploitation,  exhibition  or  sale. 
Unamortized feature film production assets are evaluated for impairment each reporting period. We review and revise 
estimates of ultimate revenue and participation costs at each reporting period to reflect the most current information 
available. If estimates for a film’s ultimate revenue and/or costs are revised and indicate a significant decline in a film’s 
profitability, or if events or circumstances change that indicate we should assess whether the fair value of a film is less 
than its unamortized film costs, we calculate the film’s estimated fair value using a discounted cash flow model. If fair 
value is less than unamortized cost, the film asset is written down to fair value. Impairment charges are recorded as an 
increase in amortization expense included in operating expenses in the consolidated financial statements.

Our estimate of ultimate revenues for feature films includes revenues from all sources for ten years from the 
date of a film’s initial release. We estimate the ultimate revenues based on industry and Company specific trends, the 
historical performance of similar films, the star power of the lead actors, and the genre of the film. Prior to the release 
of a feature film and throughout its life, we revise our estimates of revenues based on expected future results, actual 
results and other known factors affecting the various distribution markets.

During the years ended December 31, 2019, 2018 and 2017, we recorded aggregate impairment charges of $1.3 

million, $4.9 million, and $5.5 million, respectively, related to several of our feature films.

As  of  December  31,  2019,  we  had  $15.9  million  (net  of  accumulated  amortization  and  impairment  charges) 
in  capitalized  film  production  costs,  which  includes  27  released  films,  three  films  in  production,  and  two  films  in 
development. No assurance can be given that additional unfavorable changes to revenue and cost estimates will not 
occur, which, in turn, may result in additional impairment charges that might materially affect our results of operations 
and financial condition.

Television Production Assets, Net

Television production assets consist primarily of non-live event episodic television series we have produced for 
distribution through a variety of platforms, including on our WWE Network. Amounts capitalized include development 
costs,  production  costs,  production  overhead,  and  employee  salaries.  Costs  to  produce  episodic  programming  for 
television  or  distribution  on  WWE  Network  are  amortized  in  the  proportion  that  revenues  bear  to  management’s 
estimates of the ultimate revenue expected to be recognized from exploitation, exhibition or sale. Costs to produce our 
live event programming are expensed when the event is first broadcast and are not included in the capitalized costs 
or in the related amortization. Unamortized television production assets are evaluated for impairment each reporting 
period. If conditions indicate a potential impairment, and the estimated future cash flows are not sufficient to recover 
the unamortized asset, the asset is written down to fair value. In addition, if we determine that a program will not 
likely air, we will expense the remaining unamortized asset. During the years ended December 31, 2019, 2018 and 
2017, we expensed $30.0 million, $29.6 million and $21.1 million, respectively, related to the amortization of television 
production assets.

As of December 31, 2019 and 2018, we had $4.2 million and $7.5 million, respectively, in capitalized television 
production costs. We did not record any impairments related to our television production assets during the years ended 
December 31, 2019, 2018 and 2017.

36

Allowance for Doubtful Accounts

Our accounts receivable represent a significant portion of our current assets and relate principally to a limited 
number of distributors and licensees that produce consumer products containing our intellectual property. Adverse 
changes in general economic conditions and/or contraction in global credit markets could precipitate liquidity problems 
among our key distributors, increasing our exposure to bad debts which could negatively impact our results of operations 
and financial condition. We estimate the collectibility of our receivables and establish allowances for the amount of 
account receivable that we estimate to be uncollectible. We base these allowances on our historical collection experience, 
the length of time our account receivable are outstanding and the financial condition of individual customers. Changes 
in the financial condition of a single major customer, either adverse or positive, could impact the amount and timing 
of any additional allowances or reductions that may be required. At December 31, 2019, our largest receivable balance 
from customers was 49% of our gross accounts receivable. At December 31, 2018, our largest receivable balance from 
customers was 30% of our gross accounts receivable. As of December 31, 2019 and 2018, our allowance for doubtful 
accounts was $0.8 million and $0.7 million, respectively.

Income Taxes

Deferred tax liabilities and assets are recognized for the expected future tax consequences of events that have 
been reflected in the consolidated financial statements. Deferred tax liabilities and assets are determined based on the 
differences between the book and tax basis of particular assets and liabilities, using tax rates in effect for the years in 
which the differences are expected to reverse. A valuation allowance is provided to offset deferred tax assets if, based 
upon the available evidence, it is more-likely-than-not that some or all of the deferred tax assets will not be realized. 
In evaluating our ability to recover deferred tax assets within the jurisdiction from which they arise, we consider all 
available  positive  and  negative  evidence,  including  scheduled  reversals  of  deferred  tax  liabilities,  projected  future 
taxable income, tax-planning strategies, and results of recent operations. If we determine that we would be able to 
realize our deferred tax assets in the future in excess of their net recorded amount, we would make an adjustment to the 
deferred tax assets valuation allowance, which would reduce the provision for income taxes.

As  of  December  31,  2019  and  2018,  our  deferred  tax  assets  (net  of  valuation  reserve)  were  $7.2  million  and 
$17.1 million, respectively. The decrease in our net deferred tax asset balance in 2019 was primarily driven by 100% 
bonus  depreciation,  the  change  in  valuation  of  various  equity  investments  and  method  changes  related  to  the  new 
revenue recognition standard, partially offset by the impact of the adoption of the new lease standard. We believe that it 
is more likely than not that we will have sufficient taxable income in the future to realize these deferred tax assets and 
as such have not recorded a valuation allowance to reduce the net carrying value. If we determine it is more likely than 
not that we will not have sufficient taxable income to realize these assets, we may need to record a valuation allowance 
in the future.

We use a two-step approach in recognizing and measuring uncertain tax positions. The first step is to evaluate tax 
positions taken or expected to be taken in a tax return by assessing whether they are more likely than not sustainable, 
based solely on their technical merits, upon examination, and including resolution of any related appeals or litigation 
process.  The  second  step  is  to  measure  the  associated  tax  benefit  of  each  position,  as  the  largest  amount  that  we 
believe  is  more  likely  than  not  realizable.  Differences  between  the  amount  of  tax  benefits  taken  or  expected  to  be 
taken in our income tax returns and the amount of tax benefits recognized in our financial statements represent our 
unrecognized income tax benefits, which we record as a liability. Our policy is to include interest and penalties related 
to unrecognized income tax benefits as a component of income tax expense. At December 31, 2019, our unrecognized 
tax benefits including interest and penalties totaled $0.3 million.

Recent Accounting Pronouncements

The information set forth under Note 2 to the Consolidated Financial Statements under the caption “Summary of 

Significant Accounting Policies – Recent Accounting Pronouncements, is incorporated herein by reference.

37

Cautionary Statement for Purposes of the “Safe Harbor” Provisions of the Private Securities Litigation Reform 
Act of 1995

The Private Securities Litigation Reform Act of 1995 provides a “safe harbor” for certain statements that are 
forward-looking and are not based on historical facts. When used in this Form 10-K and our other SEC filings, 
our  press  releases  and  comments  made  in  earnings  calls,  investor  presentations  or  otherwise  to  the  public, 
the  words  “may,”  “will,”  “could,”  “anticipate,”  “plan,”  “continue,”  “project,”  “intend,”  “estimate,”  “believe,” 
“expect” and similar expressions are intended to identify forward-looking statements, although not all forward-
looking statements contain such words. These statements relate to our future plans, objectives, expectations and 
intentions and are not historical facts and accordingly involve known and unknown risks and uncertainties and 
other factors that may cause the actual results or the performance by us to be materially different from future 
results or performance expressed or implied by such forward-looking statements. The following factors, among 
others, could cause actual results to differ materially from those contained in forward-looking statements made 
in  this  Form  10-K  and  our  other  SEC  filings,  in  press  releases,  earnings  calls  and  other  statements  made  by 
our authorized officers: (i) risks relating to entering, maintaining and renewing major distribution agreements; 
(ii) risks relating to a rapidly evolving media landscape; (iii) risks relating to WWE Network, including the risk 
that  we  are  unable  to  attract,  retain  and  renew  subscribers;  (iv)  our  need  to  continue  to  develop  creative  and 
entertaining programs and events; (v) our need to retain or continue to recruit key performers; (vi) the risk of 
a decline in the popularity of our brand of sports entertainment, including as a result of changes in the social 
and political climate; (vii) the possible unexpected loss of the services of Vincent K. McMahon; (viii) possible 
adverse changes in the regulatory atmosphere and related private sector initiatives; (ix) the highly competitive, 
rapidly changing and increasingly fragmented nature of the markets in which we operate and/or our inability to 
compete  effectively,  especially  against  competitors  with  greater  financial  resources  or  marketplace  presence; 
(x)  uncertainties  associated  with  international  markets  including  possible  disruptions  and  reputational  risks; 
(xi)  our  difficulty  or  inability  to  promote  and  conduct  our  live  events  and/or  other  businesses  if  we  do  not 
comply with applicable regulations; (xii) our dependence on our intellectual property rights, our need to protect 
those  rights,  and  the  risks  of  our  infringement  of  others’  intellectual  property  rights;  (xiii)  risks  relating  to 
the complexity of our rights agreements across distribution mechanisms and geographical areas; (xiv) the risk 
of substantial liability in the event of accidents or injuries occurring during our physically demanding events 
including,  without  limitation,  claims  alleging  traumatic  brain  injury;  (xv)  exposure  to  risks  relating  to  large 
public events as well as travel to and from such events; (xvi) risks inherent in our feature film business; (xvii) a 
variety of risks as we expand into new or complementary businesses and/or make strategic investments and/or 
acquisitions; (xviii) risks related to our computer systems and online operations; (xix) risks relating to privacy 
norms and regulations; (xx) risks relating to a possible decline in general economic conditions and disruption 
in  financial  markets;  (xxi)  risks  relating  to  our  accounts  receivable;  (xxii)  risks  relating  to  our  indebtedness 
including  our  convertible  notes;  (xxiii)  potential  substantial  liabilities  if  litigation  is  resolved  unfavorably; 
(xxiv)  our  potential  failure  to  meet  market  expectations  for  our  financial  performance;  (xxv)  through  his 
beneficial  ownership  of  a  substantial  majority  of  our  Class  B  common  stock,  our  controlling  stockholder, 
Vincent K. McMahon, exercises control over our affairs, and his interests may conf lict with the holders of our 
Class A common stock; (xxvi) a substantial number of shares are eligible for sale by Mr. McMahon and members 
of  his  family  or  trusts  established  for  their  benefit,  and  the  sale,  or  the  perception  of  possible  sales,  of  those 
shares could lower our stock price; and (xxvii) risks related to the volatility of our Class A common stock. In 
addition,  our  dividend  is  dependent  on  a  number  of  factors,  including,  among  other  things,  our  liquidity  and 
historical  and  projected  cash  flow,  strategic  plan  (including  alternative  uses  of  capital),  our  financial  results 
and  condition,  contractual  and  legal  restrictions  on  the  payment  of  dividends  (including  under  our  revolving 
credit facility), general economic and competitive conditions and such other factors as our Board of Directors 
may consider relevant. Forward-looking statements made by the Company speak only as of the date made, are 
subject to change without any obligation on the part of the Company to update or revise them, and undue reliance 
should not be placed on these statements. For more information about risks and uncertainties associated with 
the Company’s business, please refer to the “Management’s Discussion and Analysis of Financial Condition and 
Results of Operations” and “Risk Factors” sections of this Form 10-K and our other SEC filings.

38

Item 7A.  Quantitative and Qualitative Disclosures about Market Risk

In the normal course of business, we are exposed to foreign currency exchange rate, interest rate and equity price 
risks that could impact our results of operations. Our foreign currency exchange rate risk is minimized by maintaining 
minimal net assets and liabilities in currencies other than our functional currency.

Short-Term Investments

Our short-term investment portfolio consists of U.S. Treasury securities, corporate and municipal bonds, including 
pre-refunded municipal bonds, and government agency bonds. We are exposed to market risk related to our investment 
portfolio primarily as a result of credit quality risk and interest rate risk. Credit quality risk is defined as the risk of a 
credit downgrade to an individual fixed or floating rate security and the potential loss attributable to that downgrade. 
Credit quality risk is managed through our investment policy, which establishes credit quality limitations on the overall 
portfolio as well as diversification and percentage limits on securities of individual issuers. The result is a diversified 
portfolio of fixed or floating rate securities, with a weighted average credit rating of approximately “AA”.

Interest rate risk is defined as the potential for economic losses on fixed or floating rate securities due to a change 
in market interest rates. Our investments in corporate and municipal bonds have exposure to changes in the level of 
market interest rates. Interest rate risk is mitigated by managing our investment portfolio’s dollar weighted duration. 
Additionally, we have the capability of holding any security to maturity, which would allow us to realize full par value. 
We have evaluated the impact of an immediate 100 basis point change in interest rates on our investment portfolio. A 
100 basis-point increase in interest rates would result in an approximate $0.5 million decrease in fair value, whereas a 
100 basis-point decrease in interest rates would result in an approximate $0.5 million increase in fair value.

Convertible Senior Notes

We have $215.0 million principal amount of 3.375% convertible senior notes due December 15, 2023. We carry 
this  instrument  at  face  value  less  unamortized  discount  and  unamortized  debt  issuance  costs  on  our  Consolidated 
Balance Sheet. Since this instrument bears interest at fixed rates, we have no financial statement risk associated with 
changes in interest rates. However, the fair value of these instruments fluctuates when interest rates change, and when 
the market price of our stock fluctuates. The fair value of the convertible senior notes will generally increase as interest 
rates fall and decrease as interest rates rise. In addition, the fair value of the convertible senior notes will generally 
increase  as  our  common  stock  price  increases  and  will  generally  decrease  as  our  common  stock  price  declines  in 
value. The interest and market value changes affect the fair value of our convertible senior notes but do not impact our 
financial position, cash flows or results of operations due to the fixed nature of the debt obligation. Conversion of our 
Convertible Notes and the exercise of related Warrants may cause economic dilution to our stockholders and dilution 
to our earnings per share.

Item 8. 

Financial Statements and Supplementary Data

The information required by this item is set forth in the consolidated financial statements filed with this report 

and are herein incorporated by reference.

Item 9. 

Changes in and Disagreements with Accountants on Accounting and Financial Disclosures

None.

Item 9A.  Controls and Procedures

Disclosure Controls and Procedures

We have performed an evaluation under the supervision and with the participation of our management, including 
our  Chairman  and  Chief  Executive  Officer  and  our  Interim  Chief  Financial  Officer,  of  the  effectiveness  of  our 
disclosure controls and procedures, as defined under the Securities Exchange Act of 1934. Based on that evaluation, 
our Chairman and Chief Executive Officer, and our Interim Chief Financial Officer concluded that as of the end of the 
period covered by this Form 10-K, our disclosure controls and procedures were effective and designed to ensure that 
all material information required to be disclosed by the Company in reports that it files or submits under the Exchange 

39

Act  is  recorded,  processed,  summarized  and  reported  within  the  time  periods  specified  by  the  SEC  and  that  such 
information is accumulated and communicated to our management, as appropriate to allow timely decisions regarding 
required disclosure.

There were no changes in the Company’s internal control over financial reporting identified in connection with 
management’s evaluation that occurred during the fourth quarter of our fiscal year ended December 31, 2019 that has 
materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

Management’s Report on Internal Control Over Financial Reporting

Our  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial 
reporting,  as  such  term  is  defined  in  Exchange  Act  Rules  13a-15(f)  and  15d-15(f).  Under  the  supervision  and  with 
the  participation  of  our  management,  including  our  Chairman  and  Chief  Executive  Officer  and  our  Interim  Chief 
Financial Officer, we conducted an evaluation of the effectiveness of our internal control over financial reporting as of 
December 31, 2019 based on the guidelines established in Internal Control — Integrated Framework (2013) issued by 
the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Our internal control over financial 
reporting  includes  policies  and  procedures  that  provide  reasonable  assurance  regarding  the  reliability  of  financial 
reporting and the preparation of financial statements for external reporting purposes in accordance with U.S. generally 
accepted accounting principles.

Based on the results of our evaluation, our management concluded that our internal control over financial reporting 
was effective as of December 31, 2019. We review the results of management’s assessment with our Audit Committee.

The effectiveness of our internal control over financial reporting as of December 31, 2019 has been audited by 
Deloitte & Touche LLP, an independent registered public accounting firm, as stated in their report which is included in 
this Annual Report on Form 10-K. Such report expresses an unqualified opinion on the effectiveness of the Company’s 
internal control over financial reporting as of December 31, 2019.

40

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Shareholders and the Board of Directors of World Wrestling Entertainment, Inc.

Opinion on Internal Control over Financial Reporting

We  have  audited  the  internal  control  over  financial  reporting  of  World  Wrestling  Entertainment,  Inc.  and 
subsidiaries (the “Company”) as of December 31, 2019, based on criteria established in Internal Control — Integrated 
Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). In 
our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of 
December 31, 2019, based on criteria established in Internal Control — Integrated Framework (2013) issued by COSO.

We  have  also  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United States) (PCAOB), the consolidated financial statements as of and for the year ended December 31, 2019, of 
the Company and our report dated February 6, 2020, expressed an unqualified opinion on those financial statements.

Basis for Opinion

The Company’s management is responsible for maintaining effective internal control over financial reporting 
and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying 
Management’s Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the 
Company’s internal control over financial reporting based on our audit. We are a public accounting firm registered 
with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal 
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan 
and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting 
was  maintained  in  all  material  respects.  Our  audit  included  obtaining  an  understanding  of  internal  control  over 
financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating 
effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered 
necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control over Financial Reporting

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable  assurance 
regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in 
accordance  with  generally  accepted  accounting  principles.  A  company’s  internal  control  over  financial  reporting 
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately 
and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that 
transactions  are  recorded  as  necessary  to  permit  preparation  of  financial  statements  in  accordance  with  generally 
accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance 
with  authorizations  of  management  and  directors  of  the  company;  and  (3)  provide  reasonable  assurance  regarding 
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have 
a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate.

Stamford, Connecticut
February 6, 2020

41

Item 9B.  Other Information

None.

The information required by Part III (Items 10-14) is incorporated herein by reference to our definitive proxy 

statement for our 2020 Annual Meeting of Stockholders.

PART III

Item 15.  Exhibits and Financial Statement Schedules

(a)  The following documents are filed as a part of this report:

PART IV

1. 

 Consolidated financial statements and Schedule: See index to consolidated financial statements on page F-1 of 
this report.

2. 

Exhibits:

Exhibit No.
3.1

3.1A

3.1B

3.2

3.2A

4.1

4.2
4.3
10.4*

10.4A*

10.5*

10.5A*

10.6*

10.6A*

10.7*

Description of Exhibit
Amended and Restated Certificate of Incorporation (incorporated by reference to Exhibit 3.2 to our 
Registration Statement on Form S-1 (No. 333-84327)).
Amendment  to  Amended  and  Restated  Certificate  of  Incorporation  (incorporated  by  reference  to 
Exhibit 4.1(a) to our Registration Statement on Form S-8, filed July 15, 2002).
Amendment  to  Amended  and  Restated  Certificate  of  Incorporation  (incorporated  by  reference  to 
Annex B to the Proxy Statement filed on March 11, 2016).
Amended and Restated By-laws (incorporated by reference to Exhibit 3.4 to our Registration Statement 
on Form S-1 (No. 333-84327)).
Amendment  to  Amended  and  Restated  By-Laws  (incorporated  by  reference  to  Exhibit  4.2(a)  to  our 
Registration Statement on Form S-8, filed July 15, 2002).
Indenture between World Wrestling Entertainment, Inc. and U.S. Bank National Association, as trustee, 
dated December 16, 2016 (incorporated by reference to Exhibit 4.1 to the Current Report on Form 8-K, 
filed December 12, 2016).
Form of 3.375% Convertible Senior Note due 2023 (included in Exhibit 4.1).
Description of Common Stock (filed herewith).
Amended  and  Restated  Employment  Agreement  with  Vincent  K.  McMahon,  effective  as  of 
January 1, 2011 (incorporated by reference to Exhibit 10.4 to the Current Report on Form 8-K filed 
November 15, 2010).
First  Amendment  to  Amended  and  Restated  Employment  Agreement  with  Vincent  K.  McMahon, 
effective as of April 3, 2018 (incorporated by reference to Exhibit 10.4A to the Company’s Quarterly 
Report on Form 10-Q for the quarter ended June 30, 2018).
World  Wrestling  Entertainment  2012  Employee  Stock  Purchase  Plan  (incorporated  by  reference  to 
Appendix A to our Proxy Statement dated March 16, 2012).
First Amendment to World Wrestling Entertainment 2012 Employee Stock Purchase Plan (incorporated 
by reference to Exhibit 10.5A to the Company’s Quarterly Report on Form 10-Q for the quarter ended 
September 30, 2018).
Amended  and  Restated  Booking  Agreement  with  Paul  Levesque,  effective  as  of  January  1,  2012 
(incorporated by reference to Exhibit 10.6 to our Annual Report on Form 10-K for the fiscal year ended 
December 31, 2011).
First Amendment to Amended and Restated Booking Agreement with Paul Levesque, dated May 9, 
2016 (incorporated by reference to Exhibit 10.17 to the Company’s Quarterly Report on Form 10-Q for 
the quarter ended March 31, 2016).
Form of offer letters between the Company and executive officers (incorporated by reference to Exhibit 
10.7 to our Annual Report on Form 10-K for the fiscal year ended December 31, 2011).

42

10.8*

10.8A*

10.8B*

10.11

10.12

10.13*

10.14*

10.16*

10.16A*

10.16B*

10.18

10.19

10.20

10.22

10.23

10.24

10.25

Booking Agreement, dated October 7, 2013, between the Company and Stephanie McMahon Levesque 
(incorporated by reference to Exhibit 10.17 to the Company’s Quarterly Report on Form 10-Q for the 
quarter ended September 30, 2013).
First  Amendment  to  Booking  Contract  with  Stephanie  McMahon-Levesque,  dated  October  7,  2016 
(incorporated by reference to Exhibit 10.21 to the Company’s Quarterly Report on Form 10-Q for the 
quarter ended September 30, 2016).
Second Amendment to Booking Contract with Stephanie McMahon-Levesque, dated March 4, 2019 
(incorporated by reference to Exhibit 10.8B to the Company’s Quarterly Report on Form 10-Q for the 
quarter ended June 30, 2019).
Loan  and  Aircraft  Security  Agreement,  dated  August  7,  2013  and  related  exhibits  and  schedules 
(incorporated by reference to Exhibit 10.15 to the Current Report on Form 8-K, filed August 12, 2013).
Promissory  Note,  dated  August  7,  2013  (incorporated  by  reference  to  Exhibit  10.16  to  the  Current 
Report on Form 8-K, filed August 12, 2013).
Form of Indemnification Agreement entered into between the Company and its independent Directors 
(incorporated by reference to Exhibit 10.13 to the Company’s Quarterly Report on Form 10-Q for the 
quarter ended September 30, 2014).
Form  of  Performance  Stock,  Retention,  and  Non-Competition  Agreement  for  Michelle  D.  Wilson, 
George A. Barrios and Kevin Dunn (incorporated by reference to Exhibit 10.9A to the Current Report 
on Form 8-K, filed March 13, 2015).
World  Wrestling  Entertainment,  Inc.  2016  Omnibus  Incentive  Plan  (incorporated  by  reference  to 
Annex A to the Proxy Statement filed March 11, 2016).
Form  of  Performance  Stock  Units  to  the  Company’s  executive  officers  under  the  Company’s  2016 
Omnibus Incentive Plan (incorporated by reference to Exhibit 10.16A to the Current Report on Form 
8-K, filed April 21, 2016).
Form of Restricted Stock Units to the Company’s executive officers under the Company’s 2016 Omnibus 
Incentive Plan (incorporated by reference to Exhibit 10.16A to the Current Report on Form 8-K, filed 
April 21, 2016).
Amended  and  Restated  Revolving  Credit  Facility  dated  May  24,  2019,  among  World  Wrestling 
Entertainment, Inc., certain subsidiaries of World Wrestling Entertainment, Inc. party thereto, JPMorgan 
Chase Bank, N.A., as Administrative Agent, and the lenders, issuing banks and agents party thereto 
(incorporated by reference to Exhibit 10.18 to the Current Report on Form 8-K filed on May 24, 2019).
Note  and  Mortgage  Assumption  Agreement,  dated  as  of  September  13,  2016,  by  and  among  WWE 
Real  Estate  Holdings,  LLC,  88  Hamilton  Avenue  Associates,  LLC  and  Wilmington  Trust,  National 
Association,  as  trustee  for  the  registered  holders  of  Wells  Fargo  Commercial  Mortgage  Trust  2015-
NXS2, Commercial Mortgage Pass-Through Certificates, Series 2015-NXS2 (incorporated by reference 
to Exhibit 10.19 to the Current Report on Form 8-K, filed September 15, 2016).
Loan Agreement, dated June 8, 2015, between 88 Hamilton Avenue Associates, LLC and Natixis Real 
Estate Capital LLC (incorporated by reference to Exhibit 10.20 to the Current Report on Form 8-K, 
filed September 15, 2016).
Purchase  Agreement  between  World  Wrestling  Entertainment,  Inc.  and  J.P.  Morgan  Securities  LLC 
and  Morgan  Stanley  &  Co.  LLC,  as  representatives  of  the  initial  purchasers  named  therein,  dated 
December 12, 2016 (incorporated by reference to Exhibit 10.1 to the Current Report on Form 8-K, filed 
December 12, 2016).
Convertible Note Hedge Confirmation between World Wrestling Entertainment, Inc. and JPMorgan 
Chase  Bank,  National  Association,  London  Branch,  dated  December  12,  2016  (incorporated  by 
reference to Exhibit 10.2 to the Current Report on Form 8-K, filed December 12, 2016).
Warrant  Confirmation  between  World  Wrestling  Entertainment,  Inc.  and  JPMorgan  Chase  Bank, 
National Association, London Branch, dated December 12, 2016 (incorporated by reference to Exhibit 
10.3 to the Current Report on Form 8-K, filed December 12, 2016).
Convertible  Note  Hedge  Confirmation  between  World  Wrestling  Entertainment,  Inc.  and  Morgan 
Stanley & Co. International plc, dated December 12, 2016 (incorporated by reference to Exhibit 10.4 to 
the Current Report on Form 8-K, filed December 12, 2016).

43

10.26

10.27

10.28

10.29

21.1
23.1
31.1

31.2

32.1

101.INS
101.SCH
101.CAL
101.DEF
101.LAB
101.PRE
104

Warrant  Confirmation  between  World  Wrestling  Entertainment,  Inc.  and  Morgan  Stanley  &  Co. 
International plc, dated December 12, 2016 (incorporated by reference to Exhibit 10.5 to the Current 
Report on Form 8-K, filed December 12, 2016).
Convertible  Note  Hedge  Confirmation  between  World  Wrestling  Entertainment,  Inc.  and  Citibank, 
N.A., dated December 12, 2016 (incorporated by reference to Exhibit 10.6 to the Current Report on 
Form 8-K, filed December 12, 2016).
Warrant  Confirmation  between  World  Wrestling  Entertainment,  Inc.  and  Citibank,  N.A.,  dated 
December 12, 2016 (incorporated by reference to Exhibit 10.7 to the Current Report on Form 8-K, filed 
December 12, 2016).
Agreement of Lease, dated March 7, 2019, between World Wrestling Entertainment, Inc. and Stamford 
Washington Office LLC (incorporated by reference to Exhibit 10.29 to the Company’s Quarterly Report 
on Form 10-Q for the quarter ended March 31, 2019).
List of Subsidiaries (filed herewith).
Consent of Deloitte & Touche LLP (filed herewith).
Certification by Vincent K. McMahon pursuant to Section 302 of Sarbanes-Oxley Act of 2002 (filed 
herewith).
Certification by Frank A. Riddick III pursuant to Section 302 of Sarbanes-Oxley Act of 2002 (filed 
herewith).
Certification by Vincent K. McMahon and Frank A. Riddick III pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002 (filed herewith).
Inline XBRL Instance Document
Inline XBRL Taxonomy Extension Schema Document
Inline XBRL Taxonomy Extension Calculation Linkbase Document
Inline XBRL Taxonomy Extension Definition Linkbase Document
Inline XBRL Taxonomy Extension Label Linkbase Document
Inline XBRL Taxonomy Extension Presentation Linkbase Document
Cover Page Interactive Data File (formatted as inline XBRL and contained in Exhibit 101)

* 

Indicates management contract or compensatory plan or arrangement.

Item 16.  Form 10-K Summary

None.

44

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has 

duly caused this report to be signed on its behalf by the undersigned, thereto duly authorized.

SIGNATURES

Dated: February 6, 2020

By: /s/ Vincent K. McMahon

World Wrestling Entertainment, Inc.
(Registrant)

Vincent K. McMahon
Chairman of the Board of Directors and
Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the 

following persons on behalf of the registrant and in the capacities and on the dates indicated.

Title or Capacity
Chairman of the Board of Directors and  
Chief Executive Officer  
(principal executive officer)

Date
February 6, 2020

Director and Chief Brand Officer

February 6, 2020

Signature
/s/ Vincent K. McMahon
Vincent K. McMahon

/s/ Stephanie McMahon
Stephanie McMahon

/s/ Paul Levesque
Paul Levesque

/s/ Stuart U. Goldfarb
Stuart U. Goldfarb

/s/ Patricia A. Gottesman
Patricia A. Gottesman

/s/ Laureen Ong
Laureen Ong

/s/ Robyn W. Peterson
Robyn W. Peterson

/s/ Man Jit Singh
Man Jit Singh

/s/ Jeffrey R. Speed
Jeffrey R. Speed

/s/ Alan M. Wexler
Alan M. Wexler

Director and Executive Vice President,
Talent, Live Events & Creative

Director

Director

Director

Director

Director

Director

Director

February 6, 2020

February 6, 2020

February 6, 2020

February 6, 2020

February 6, 2020

February 6, 2020

February 6, 2020

February 6, 2020

February 6, 2020

February 6, 2020

/s/ Frank A. Riddick III
Frank A. Riddick III

Director and Interim Chief Financial Officer
(principal financial officer)

/s/ Mark Kowal
Mark Kowal

Chief Accounting Officer
(principal accounting officer)

45

This page intentionally left blank.

WORLD WRESTLING ENTERTAINMENT, INC. 
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Operations for the years ended December 31, 2019, 2018 and 2017 . . . . . . . . . . .

Consolidated Statements of Comprehensive Income for the years ended December 31, 2019, 2018 and 2017 .

Consolidated Balance Sheets as of December 31, 2019 and 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2019, 2018 and 2017 . . .

Consolidated Statements of Cash Flows for the years ended December 31, 2019, 2018 and 2017  . . . . . . . . . .

Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

F-2

F-4

F-5

F-6

F-7

F-8

F-9

Schedule II – Valuation and Qualifying Accounts  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-50

F-1

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Shareholders and the Board of Directors of World Wrestling Entertainment, Inc.

Opinion on the Financial Statements

We  have  audited  the  accompanying  consolidated  balance  sheets  of  World  Wrestling  Entertainment,  Inc.  and 
subsidiaries (the “Company”) as of December 31, 2019 and 2018, the related consolidated statements of operations, 
comprehensive income, stockholders’ equity, and cash flows, for each of the three years in the period ended December 31, 
2019, and the related notes and the schedules listed in the Index at Item 15 (collectively referred to as the “financial 
statements”). In our opinion, the financial statements present fairly, in all material respects, the financial position of 
the Company as of December 31, 2019 and 2018, and the results of its operations and its cash flows for each of the 
three years in the period ended December 31, 2019, in conformity with accounting principles generally accepted in the 
United States of America.

We  have  also  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United  States)  (PCAOB),  the  Company’s  internal  control  over  financial  reporting  as  of  December  31,  2019,  based 
on criteria established in Internal Control — Integrated Framework (2013) issued by the Committee of Sponsoring 
Organizations of the Treadway Commission and our report dated February 6, 2020, expressed an unqualified opinion 
on the Company’s internal control over financial reporting.

Basis for Opinion

These financial statements are the responsibility of the Company’s management. Our responsibility is to express 
an opinion on the Company’s financial statements based on our audits. We are a public accounting firm registered 
with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal 
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We  conducted  our  audits  in  accordance  with  the  standards  of  the  PCAOB.  Those  standards  require  that  we 
plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material 
misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks of material 
misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to 
those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in 
the financial statements. Our audits also included evaluating the accounting principles used and significant estimates 
made by management, as well as evaluating the overall presentation of the financial statements. We believe that our 
audits provide a reasonable basis for our opinion.

Critical Audit Matter

The critical audit matter communicated below is a matter arising from the current-period audit of the financial 
statements  that  was  communicated  or  required  to  be  communicated  to  the  audit  committee  and  that  (1)  relates  to 
accounts  or  disclosures  that  are  material  to  the  financial  statements  and  (2)  involved  our  especially  challenging, 
subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion on 
the financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing 
a separate opinion on the critical audit matter or on the accounts or disclosures to which it relates.

Net Revenues — Refer to Notes 2, 4 and 21 to the financial statements

Critical Audit Matter Description

The Company enters into arrangements with customers which include multiple distinct performance obligations, 
such as production of live events, content broadcasting rights, and advertising and sponsorship rights, sold for a single 
fixed transaction price. The Company allocates the transaction price to all performance obligations contained within 
an arrangement based upon their relative standalone selling price. Standalone selling prices based on observable and 
estimated standalone selling prices, including adjusted market assessment and expected cost plus margin approaches, 
are used to determine pricing for individual components.

F-2

Given  the  judgement  involved  in  determining  the  standalone  selling  price  and  estimating  the  portion  of  the 
transaction  price  allocated  to  each  performance  obligation,  auditing  the  related  revenue  required  both  extensive 
audit  effort  and  a  high  degree  of  audit  judgement  when  performing  audit  procedures  and  evaluating  the  results  of 
those procedures.

How the Critical Audit Matter Was Addressed in the Audit

Our audit procedures related to determination of standalone selling price and the allocation of transaction price 

for arrangements with multiple distinct performance obligations included the following, among others:

•  We  tested  the  effectiveness  of  controls  over  arrangements,  including  management’s  controls  over  the 
identification of performance obligations, allocation of transaction price to distinct performance obligations, 
and determination of the standalone selling price.

•  We  evaluated  the  Company’s  revenue  recognition  policy  and  management’s  current  year  accounting 

assessment for arrangements with multiple performance obligations.

•  We obtained and read the contract, including master agreements, amended agreements, and other source 

documents that were part of the contract.

•  We  tested  management’s  identification  of  the  performance  obligations  within  the  customer  contract, 

including whether material rights that gave rise to a performance obligation were identified.

•  We evaluated the accuracy and completeness of the data and factors used in management’s determination of 

standalone selling price for each performance obligation.

•  We evaluated the methodologies used to develop the standalone selling price for each performance obligation.

Stamford, Connecticut
February 6, 2020
We have served as the Company’s auditor since 1999.

F-3

WORLD WRESTLING ENTERTAINMENT, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except per share data)

For the years ended December 31,

Net revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing and selling expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings per share: basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings per share: diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted average common shares outstanding:

2017

2019

638,199
84,713
86,893
34,127
116,510
26,121
4,289
94,678
17,617

2018
$960,442 $930,160 $800,959
538,525
609,182
82,837
95,985
77,969
85,446
26,050
25,069
75,578
114,478
14,736
15,405
3,218
6,964
64,060
106,037
31,420
6,449
$ 77,061 $ 99,588 $ 32,640
0.43
$
0.42
$

0.99 $
0.85 $

1.28 $
1.12 $

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends declared per common share (Class A and B)  . . . . . . . . . . . . . . . . . . . . . .

78,157
90,231

77,536
88,619

$

0.48 $

0.48 $

76,743
78,471
0.48

See accompanying notes to consolidated financial statements. 

F-4

WORLD WRESTLING ENTERTAINMENT, INC.

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

(in thousands)

Net income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Other comprehensive income (loss):

Foreign currency translation adjustments  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Unrealized holding (losses) gains on available-for-sale debt securities 

(net of tax expense (benefit) of $410, $(167) and $(334), respectively)  . . . . . . 
Total other comprehensive income (loss). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

For the years ended December 31,
2018
$77,061 $99,588 $32,640

2019

2017

63

(339)

120

1,299
1,362

(644)
(524)
$78,423 $98,719 $32,116

(530)
(869)

See accompanying notes to consolidated financial statements. 

F-5

WORLD WRESTLING ENTERTAINMENT, INC.

CONSOLIDATED BALANCE SHEETS
(in thousands, except share and per share data)

CURRENT ASSETS:

ASSETS

Cash and cash equivalents  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Short-term investments, net  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Accounts receivable (net of allowance for doubtful accounts

and returns of $818 and $1,009, respectively)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Inventory  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Prepaid expenses and other current assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total current assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
PROPERTY AND EQUIPMENT, NET  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
FINANCE LEASE RIGHT-OF-USE ASSETS, NET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
OPERATING LEASE RIGHT-OF-USE ASSETS, NET  . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
FEATURE FILM PRODUCTION ASSETS, NET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
TELEVISION PRODUCTION ASSETS, NET. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
INVESTMENT SECURITIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
DEFERRED INCOME TAX ASSETS, NET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
OTHER ASSETS, NET. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
TOTAL ASSETS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
LIABILITIES AND STOCKHOLDERS’ EQUITY

CURRENT LIABILITIES:

As of December 31,

2019

2018

$ 90,447 $ 167,457
191,686

160,034

124,771
8,252
20,806
404,310
174,752
289,932
20,811
15,873
4,172
28,106
7,217
47,060

78,925
7,753
28,187
474,008
148,089
—
—
13,558
7,473
30,196
17,138
9,837
$ 992,233 $ 700,299

Current portion of long-term debt  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Finance lease liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Operating lease liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Convertible debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Accounts payable and accrued expenses  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Deferred income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total current liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
LONG-TERM DEBT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
FINANCE LEASE LIABILITIES  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
OPERATING LEASE LIABILITIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
OTHER NON-CURRENT LIABILITIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$

3,613 $
7,945
6,586
188,667
80,592
56,941
344,344
22,098
335,465
14,571
429
716,907

5,118
—
—
183,090
120,158
49,173
357,539
25,696
—
—
827
384,062

COMMITMENTS AND CONTINGENCIES
STOCKHOLDERS’ EQUITY:

Class A common stock: ($.01 par value; 180,000,000 shares authorized; 
46,181,320 and 43,721,411 shares issued and outstanding as of 
December 31, 2019 and 2018, respectively)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Class B convertible common stock: ($.01 par value; 60,000,000 shares authorized; 

31,099,011 and 34,303,438 shares issued and outstanding as of 
December 31, 2019 and 2018, respectively)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Additional paid-in capital. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Accumulated other comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Accumulated deficit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY  . . . . . . . . . . . . . . . . . . . . . . . . 

See accompanying notes to consolidated financial statements. 

462

437

311
405,353
2,864
(133,664)
275,326

343
415,281
1,502
(101,326)
316,237
$ 992,233 $ 700,299

F-6

WORLD WRESTLING ENTERTAINMENT, INC.

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(in thousands, except per share data)

Common Stock

Class A

Class B

Shares Amount Shares Amount
Balance, December 31, 2016 . . . . . . . . . 38,455  $385  37,949  $379 
— —
Net income . . . . . . . . . . . . . . . . . . . . . . .
— —
Other comprehensive loss . . . . . . . . . . . .
Stock issuances, net  . . . . . . . . . . . . . . . .
— —
Conversion of Class B common 

—
—
703 

—
—
7 

(3,340)

stock by shareholder 
(See Note 18) . . . . . . . . . . . . . . . . . . .
Debt discount on convertible debt, net . . . .
Purchase of convertible note hedge . . . .
Proceeds from issuance of warrants . . . .
Taxes paid related to net settlement upon 
— —
vesting of equity awards . . . . . . . . . .
— —
Cash dividends declared . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . .
— —
Balance, December 31, 2017 . . . . . . . . . 42,498  $425  34,609  $346 
Cumulative effect of adopting 

(33)
— —
— —
— —

3,340 
—
—
—

33 
—
—
—

—
—
—

—
—
—

Additional 
Paid - in 
Capital
$403,387 
—
—
1,571 

Accumulated 
Other 
Comprehensive 
Income
$2,895 
—
(524)
—

Accumulated
Deficit

Total

$(167,303) $239,743 
32,640 
(524)
1,578 

32,640 
—
—

—
2,487 
(2,558)
1,460 

—
—
—
—

—
—
—
—

—
2,487 
(2,558)
1,460 

(9,164)
874 
24,151 
$422,208 

—
—
—
$2,371 

—
(37,728)
—

(9,164)
(36,854)
24,151 
$(172,391) $252,959 

ASC 606  . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . .
Other comprehensive loss . . . . . . . . . . . .
Stock issuances, net  . . . . . . . . . . . . . . . .
Conversion of Class B common 

—
—
—
917 

—
—
—
9 

— —
— —
— —
— —

—
—
—
1,939 

—
—
(869)
—

10,086 
99,588 
—
—

10,086 
99,588 
(869)
1,948 

3 

306 

(306)

stock by shareholder 
(See Note 18) . . . . . . . . . . . . . . . . . . .
Taxes paid related to net settlement upon 
— —
vesting of equity awards . . . . . . . . . .
— —
Cash dividends declared . . . . . . . . . . . . .
— —
Stock-based compensation . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . .
— —
Balance, December 31, 2018 . . . . . . . . . 43,721  $437  34,303  $343 
— —
Net income . . . . . . . . . . . . . . . . . . . . . . .
Other comprehensive loss . . . . . . . . . . . .
— —
Repurchases and retirements of 

—
—
—
—

—
—
—
—

—
—

—
—

(3)

—

—

—

—

(50,798)
1,366 
39,304 
1,262 
$415,281 
—
—

—
—
—
—
$1,502 
—
1,362 

(38,609)
—
—

— (50,798)
(37,243)
39,304 
1,262 
$(101,326) $316,237 
77,061 
1,362 

77,061 
—

common stock . . . . . . . . . . . . . . . . . .
Stock issuances, net . . . . . . . . . . . . . . . . .
Conversion of Class B common 

(1,398)
654 

(14)
7 

— —
— —

(12,436)
2,318 

stock by shareholder 
(See Note 18) . . . . . . . . . . . . . . . . . . .
Taxes paid related to net settlement upon 
— —
vesting of equity awards . . . . . . . . . .
— —
Cash dividends declared . . . . . . . . . . . . .
— —
Stock-based compensation . . . . . . . . . . .
— —
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance, December 31, 2019 . . . . . . . . . 46,181  $462  31,099  $311 

—
—
—
—

—
—
—
—

(3,204)

3,204 

32 

(32)

—

(30,183)
977 
29,396 

$405,353 

—
—

—

(70,991)
—

(83,441)
2,325 

—

—

—
—
—
—
$2,864 

— (30,183)
(37,431)
29,396 
—
$(133,664) $275,326 

(38,408)
—
—

See accompanying notes to consolidated financial statements. 

F-7

WORLD WRESTLING ENTERTAINMENT, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)

OPERATING ACTIVITIES:

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Adjustments to reconcile net income to net cash provided

$ 77,061  $ 99,588  $ 32,640 

For the years ended December 31,
2017
2018
201

by operating activities:

Amortization and impairments of feature film production assets  . . . . . . . . . 
Amortization of television production assets . . . . . . . . . . . . . . . . . . . . . . . . . 
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Other amortization  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Loss (gain) on equity investments, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Services provided in exchange for equity instruments. . . . . . . . . . . . . . . . . . 
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Provision for (benefit from) deferred income taxes . . . . . . . . . . . . . . . . . . . . 
Other non-cash adjustments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Cash (used in) provided by changes in operating assets and liabilities:

Accounts receivable  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Inventory. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Prepaid expenses and other assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Feature film production assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Television production assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Accounts payable, accrued expenses and other liabilities  . . . . . . . . . . . . 
Deferred income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Net cash provided by operating activities. . . . . . . . . . . . . . . . . . . . . . 

INVESTING ACTIVITIES:

Purchases of property and equipment and other assets  . . . . . . . . . . . . . . . . . 
Purchases of short-term investments  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Proceeds from sales and maturities of short-term investments  . . . . . . . . . . . 
Purchase of investment securities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . 

FINANCING ACTIVITIES:

Repayment of long-term debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Repayment of finance leases  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Dividends paid  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Debt issuance costs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Proceeds from borrowings under the credit facilities. . . . . . . . . . . . . . . . . . . 
Proceeds from borrowings on convertible notes, net of issuance costs . . . . . 
Proceeds from issuance of warrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Purchase of convertible note hedge  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Taxes paid related to net settlement upon vesting of equity awards  . . . . . . . 
Proceeds from issuance of stock  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Repurchase and retirement of common stock  . . . . . . . . . . . . . . . . . . . . . . . . 
Net cash used in financing activities. . . . . . . . . . . . . . . . . . . . . . . . . . 
NET (DECREASE) INCREASE IN CASH AND CASH EQUIVALENTS  . . . . . 
CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD  . . . . . . . . . . 
CASH AND CASH EQUIVALENTS, END OF PERIOD . . . . . . . . . . . . . . . . . . 
SUPPLEMENTAL CASH FLOW INFORMATION:

Cash paid for income taxes, net of refunds  . . . . . . . . . . . . . . . . . . . . . . . . . . 
Cash paid for interest  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

NON-CASH INVESTING AND FINANCING TRANSACTIONS:

Purchases of property and equipment recorded in accounts payable

5,718 
29,990 
39,552 
13,905 
3,309 
(2,759)
29,396 
9,921 
10,948 

(41,486)
(499)
2,642 
(7,937)
(26,412)
(31,954)
10,297 
121,692 

(69,086)
(124,282)
157,487 
(1,366)
1,438 
(35,809)

8,822 
29,568 
31,767 
6,142 
(882)
(2,767)
39,304 
(1,058)
2,024 

(3,527)
579 
(7,973)
(1,204)
(30,478)
26,750 
(9,936)
186,719 

(32,275)
(94,910)
61,428 
(1,330)
1,000 
(66,087)

17,377 
21,137 
32,030 
6,759
—
(2,720)
24,151 
13,572 
1,003 

(12,507)
(1,801)
131 
(12,540)
(15,921)
8,112 
(14,835)
96,588 

(24,710)
(142,373)
35,660 
(2,316)
—
(133,739)

(5,103)
(8,352)
(37,431)
(708)
—
—
—
—
(30,183)
2,325 
(83,441)
(162,893)
(77,010)
167,457 

(7,504)
(4,782)
—
—
(36,854)
(37,243)
—
—
1,383 
—
14,534 
—
1,460 
—
(2,558)
—
(9,164)
(50,798)
1,578 
1,948 
—
—
(37,125)
(90,875)
(74,276)
29,757 
211,976 
137,700 
$ 90,447  $ 167,457  $ 137,700 

$
$ 10,706  $

7,386  $ 10,107  $ 14,590 
9,312

8,899  $

 and accrued expenses (See Note 11) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$

4,997  $ 13,464  $

2,334 

See accompanying notes to consolidated financial statements. 

F-8

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

1. Basis of Presentation and Business Description

The accompanying consolidated financial statements include the accounts of WWE. “WWE” refers to World 
Wrestling Entertainment, Inc. and its subsidiaries, unless the context otherwise requires. References to “we,” “us,” 
“our” and the “Company” refer to WWE. 

We are an integrated media and entertainment company, principally engaged in the production and distribution of 
wrestling entertainment content through various channels, including our premium over-the-top subscription network 
(“WWE Network”), content rights agreements, pay-per-view event programming, filmed entertainment, live events, 
licensing of various WWE themed products, and the sale of consumer products featuring our brands. Our operations 
are organized around the following principal activities:

Media:
•

The Media segment reflects the production and monetization of long-form and short-form media content 
across various platforms, including WWE Network, broadcast and pay television, digital and social media, 
as well as filmed entertainment. Across these platforms, revenues principally consist of content rights fees, 
subscriptions to WWE Network, and advertising and sponsorships. 

Live Events:
•

Live events provide ongoing content for our media platforms. Live Event segment revenues consist primarily 
of ticket sales, including primary and secondary distribution, revenues from events for which we receive a 
fixed fee, as well as the sale of travel packages associated with the Company’s global live events. 

Consumer Products:

•

The Consumer Products segment engages in the merchandising of WWE branded products, such as video 
games, toys and apparel, through licensing arrangements and direct-to-consumer sales. Revenues principally 
consist of royalties and licensee fees related to WWE branded products, and sales of merchandise distributed 
at our live events and through eCommerce platforms.

2. Summary of Significant Accounting Policies

Use of Estimates — The preparation of financial statements in conformity with accounting principles generally 
accepted in the United States of America requires our management to make estimates and assumptions that affect the 
reported amounts of assets and liabilities, disclosures of contingent assets and liabilities at the date of the financial 
statements, and the reported amounts of revenues and expenses during the reporting periods. Actual results could differ 
from those estimates.

Basis  of  Consolidation  —  The  consolidated  financial  statements  include  the  accounts  of  WWE  and  all  of  its 
domestic and foreign subsidiaries. Included in Corporate are intersegment eliminations recorded in consolidation. All 
intercompany accounts and transactions have been eliminated in consolidation.

Cash and Cash Equivalents — Cash and cash equivalents include cash on deposit in overnight deposit accounts, 
investments in Treasury bills and investments in money market accounts with original maturities of three months or 
less at the time of purchase.

Short-term  Investments,  Net  —  Our  short-term  investments  consist  of  available-for-sale  debt  securities.  Such 
investments  consist  of  U.S.  Treasury  securities,  corporate  and  municipal  bonds,  including  pre-refunded  municipal 
bonds, and government agency bonds. These investments are stated at fair value, with unrealized gains and losses on 

F-9

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

such securities reflected, net of tax, as other comprehensive income (loss) in stockholders’ equity. Realized gains and 
losses on investments are included in earnings and are derived using the specific identification method for determining 
the cost of securities sold.

Accounts  Receivable,  Net  —  Accounts  receivable  relate  principally  to  amounts  due  to  us  from  distributors  of 
our  content,  as  well  as  from  licensees  that  produce  consumer  products  containing  our  intellectual  property  and/or 
trademarks.  We  estimate  the  collectability  of  our  receivables  and  establish  allowances  for  the  amount  of  accounts 
receivable  that  we  estimate  to  be  uncollectible.  We  base  these  allowances  on  our  historical  collection  experience, 
the length of time our accounts receivable are outstanding and the financial condition of individual customers. An 
individual balance is charged to the allowance when all collection efforts have been exhausted and it is deemed likely 
to be uncollectible, taking into consideration the financial condition of the customer and other factors.

Inventory — Inventory consists of merchandise sold on our websites and on distribution platforms, including 
Amazon,  and  merchandise  sold  at  live  events.  Substantially  all  of  our  inventory  is  comprised  of  finished  goods. 
Inventory is stated at the lower of cost or net realizable value. The valuation of our inventories requires management to 
make market estimates assessing the quantities and the prices at which we believe the inventory can be sold.

Property and Equipment, Net — Property and equipment are carried at historical cost net of benefits associated 
with tax incentives less accumulated depreciation and amortization. Depreciation and amortization is computed on 
a straight-line basis over the estimated useful lives of the assets or, when applicable, the life of the lease, whichever 
is shorter. Vehicles and equipment are depreciated based on estimated useful lives varying from three to five years. 
Buildings and related improvements are depreciated based on estimated useful lives varying from five years to thirty-nine 
years. Our corporate aircraft is depreciated over ten years on a straight-line basis less an estimated residual value.  

Leases  —  The  Company  determines  if  a  contract  contains  a  lease  at  the  inception  of  the  arrangement.  The 
Company  has  elected  the  short-term  lease  exemption,  whereby  leases  with  initial  terms  of  one  year  or  less  are  not 
capitalized  and  instead  expensed  generally  on  a  straight-line  basis  over  the  lease  term.  The  depreciable  life  of  the 
underlying leased assets are generally limited to the expected lease term inclusive of any optional lease terms where we 
conclude at the inception of the lease that we are reasonably certain of exercising those renewal options. The Company 
is primarily a lessee with a lease portfolio comprised mainly of real estate and equipment leases. Operating and finance 
lease assets are included on our consolidated balance sheets in non-current assets as an operating or finance right-of-use 
asset. Operating and finance lease liabilities are included on our consolidated balance sheets in non-current liabilities 
for the portion that is due on a long-term basis and in current liabilities for portion that is due within 12 months of the 
financial statement date.

The  right-of-use  assets  represent  our  right  to  use  an  underlying  asset  for  the  lease  term  and  lease  liabilities 
represent our obligation to make lease payments arising from the lease. Right-of-use assets and lease liabilities are 
recognized at the commencement date of the lease based on the present value of lease payments over the lease term 
using an appropriate discount rate. Since the implicit rate is not readily available for our leases, we use our incremental 
borrowing rate based on the information available at the commencement date in determining the present value of lease 
payments. The right-of-use asset also may include any initial direct costs paid and is reduced by any lease incentives 
provided by the lessor. Our lease terms may include options to extend or terminate the lease when it is reasonably 
certain that we will exercise that option. Lease expense for lease payments is recognized on a straight-line basis over 
the lease term for our operating leases and for our finance leases, we record interest expense on the lease liability and 
straight-line amortization of the right-of-use asset over the lease term.

Feature Film Production Assets, Net — Feature film production assets are recorded at the cost of production, 
including  production  overhead  and  net  of  production  incentives.  The  costs  for  an  individual  film  are  amortized  in 
the  proportion  that  revenues  bear  to  management’s  estimates  of  the  ultimate  revenue  expected  to  be  recognized 
from exploitation, exhibition or sale. Unamortized feature film production assets are evaluated for impairment each 
reporting period. We review and revise estimates of ultimate revenue and participation costs at each reporting period 

F-10

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

to reflect the most current information available. If estimates for a film’s ultimate revenues and/or costs are revised 
and indicate a significant decline in a film’s profitability or if events or circumstances change that indicate we should 
assess whether the fair value of a film is less than its unamortized film costs, we calculate the film’s estimated fair 
value using a discounted cash flows model. If fair value is less than the unamortized cost, the film is written down to 
fair value. Impairment charges are recorded as an increase in amortization expense included in Operating expenses in 
the Consolidated Statements of Operations.

Our estimate of ultimate revenues for feature films includes revenues from all sources for ten years from the 
date of a film’s initial release. We estimate the ultimate revenues based on industry and Company specific trends, the 
historical performance of similar films, the star power of the lead actors, and the genre of the film. Prior to the release 
of a feature film and throughout its life, we revise our estimates of revenues based on expected future results, actual 
results and other known factors affecting the various distribution markets.

Television Production Assets, Net — Television production assets consist primarily of non-live event episodic 
television series we have produced for distribution through a variety of platforms including on our WWE Network. 
Amounts capitalized include development costs, production costs, production overhead and employee salaries. Costs 
to  produce  episodic  programming  for  television  or  distribution  on  WWE  Network  are  amortized  in  the  proportion 
that revenues bear to management’s estimates of the ultimate revenue expected to be recognized from exploitation, 
exhibition or sale. Costs to produce our live event programming are expensed when the event is first broadcast and are 
not included in the capitalized costs or in the related amortization. 

Unamortized  television  production  assets  are  evaluated  for  impairment  each  reporting  period.  If  conditions 
indicate  a  potential  impairment,  and  the  estimated  future  cash  flows  are  not  sufficient  to  recover  the  unamortized 
asset, the asset is written down to fair value. In addition, if we determine that a program will not likely air, we expense 
the remaining unamortized asset.

Valuation  of  Long-Lived  Assets  —  We  periodically  evaluate  the  carrying  amount  of  long-lived  assets  for 

impairment when events and circumstances warrant such a review.

Investment Securities — Equity investments that are marketable and have a readily determinable fair value are 
carried at fair value with changes in the fair value recorded through income and reflected in Other income, net in the 
Consolidated Statements of Operations.  For nonmarketable equity securities (those without a readily determinable 
fair  value),  the  Company  elected  to  apply  the  practicality  exception  to  apply  fair  value  measurement,  under  which 
such  securities  will  be  measured  at  cost,  less  impairment,  plus  or  minus  observable  price  changes  for  identical  or 
similar securities of the same issuer with such changes recorded in Other income, net in the Consolidated Statements 
of Operations.

For equity investments where the Company does not control the investee, and where it is not the primary beneficiary 
of a variable interest entity, but can exert significant influence over the financial and operating policies of the investee, 
the Company applies the equity method of accounting. Under the equity method of accounting, the Company’s share 
of the investee’s underlying net income or loss is recorded as investment income or loss within Other income, net in 
the Consolidated Statements of Operations, and is also included, net of cash dividends received, in Equity in earnings 
of affiliate, net of dividends received, in the Consolidated Statements of Cash Flows. Dividend distributions received 
from the investee reduces the Company’s carrying value of the investee and the cost basis if deemed a return of capital.

Nonmarketable  equity  securities  and  equity  method  investments  are  also  subject  to  periodic  impairment 
evaluations, and when factors indicate that a significant decrease in value has occurred. Factors considered in making 
such  assessments  may  include  near-term  prospects  of  the  investees,  subsequent  rounds  of  financing  activities  of 
the  investees,  and  the  investees’  capital  structure  as  well  as  other  economic  variables,  which  reflect  assumptions 
market participants may use in pricing these assets. If an equity method investment is deemed to have experienced 
an  other-than-temporary  decline  below  its  carrying  amount,  we  reduce  the  carrying  amount  of  the  equity  method 
investment to its quoted or estimated fair value, as applicable, and establish a new carrying amount for the investment. 

F-11

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

For  nonmarketable  equity  securities  that  are  accounted  for  under  the  measurement  alternative  to  fair  value,  the 
Company  applies  the  impairment  model  that  does  not  require  the  Company  to  consider  whether  the  impairment  is 
other-than-temporary.  We  record  these  impairment  charges  on  our  equity  investments  in  Other  income,  net  in  the 
Consolidated Statements of Operations.

Income  Taxes  —  Deferred  tax  liabilities  and  assets  are  recognized  for  the  expected  future  tax  consequences 
of  events  that  have  been  reflected  in  the  consolidated  financial  statements.  Amounts  are  determined  based  on  the 
differences between the book and tax bases of particular assets and liabilities and operating loss carry forwards, using 
tax rates in effect for the years in which the differences are expected to reverse. A valuation allowance is provided to 
offset deferred tax assets if, based upon the available evidence, it is more-likely-than-not that some or all of the deferred 
tax assets will not be realized. In evaluating our ability to recover our deferred tax assets within the jurisdiction from 
which they arise, we consider all available positive and negative evidence, including scheduled reversals of deferred tax 
liabilities, projected future taxable income, tax-planning strategies, and results of recent operations. If we determine 
that  we  would  be  able  to  realize  our  deferred  tax  assets  in  the  future  in  excess  of  their  net  recorded  amount,  we 
would make an adjustment to the deferred tax asset valuation allowance, which would reduce the provision for income 
taxes, conversely, if we determine we might not be able to realize our deferred tax assets we would record a valuation 
allowance which would result in a charge to the provision for income taxes.

We use a two-step approach to recognizing and measuring uncertain tax positions. The first step is to evaluate tax 
positions taken or expected to be taken in a tax return by assessing whether they are more likely than not sustainable, 
based solely on their technical merits, upon examination, and including resolution of any related appeals or litigation 
process.  The  second  step  is  to  measure  the  associated  tax  benefit  of  each  position,  as  the  largest  amount  that  we 
believe  is  more  likely  than  not  realizable.  Differences  between  the  amount  of  tax  benefits  taken  or  expected  to  be 
taken in our income tax returns and the amount of tax benefits recognized in our financial statements represent our 
unrecognized income tax benefits, which we record as a liability. Our policy is to include interest and penalties related 
to unrecognized income tax benefits as a component of income tax expense.

Revenue  Recognition  —  The  Company  adopted  new  accounting  pronouncements  in  2018  related  to  revenue 
recognition. See the discussion in Recent Accounting Pronouncements below and Note 4, Revenues, for further details. 
Under the new revenue recognition rules adopted in 2018, most of our sales revenue continues to be recognized when 
products are shipped or as services are performed and was not materially impacted by the adoption of the new revenue 
recognition standard.

Revenues are generally recognized when control of the promised goods or services is transferred to our customers 
either at a point in time or over time, in an amount that reflects the consideration the Company expects to be entitled to 
in exchange for those goods or services. Most of our contracts have one performance obligation and all consideration 
is allocated to that performance obligation. In contracts that have multiple performance obligations which may include 
the  production  of  live  events,  content  broadcast  rights,  and      advertising  and  sponsorship  rights,  we  allocate  the 
transaction  price  to  each  identified  performance  obligation  based  upon  their  relative  standalone  selling  price.  The 
standalone selling prices are determined using observable standalone selling prices when available as well as estimates 
of standalone selling prices using adjusted market assessment and expected cost plus margin approaches to estimate 
the price for individual components. Our revenues do not include material estimated amounts of variable consideration. 
The  variable  consideration  contained  in  our  contracts  relate  primarily  to  sales  or  usage-based  royalties  earned  on 
consumer product licensing contracts. The variability related to these sales or usage-based royalties will be resolved in 
the periods when the licensee generates sales related to the intellectual property license. As it relates to our Consumer 
Products segment, the Company accounts for shipping and handling activities as fulfillment activities.

We derive our revenues principally from the following sources: (i) content rights fees associated with the distribution 
of WWE’s media content, (ii) subscriptions to WWE Network, (iii) fees for viewing our pay-per-view programming, 
(iv) feature film distribution, (v) advertising and sponsorship sales, (vi) live event ticket sales, (vii) consumer product 
licensing royalties from the sale by third-party licensees of WWE branded merchandise, (viii) direct-to-consumer sales 

F-12

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

Content rights fees:

of merchandise at our live event venues, and (ix) direct-to-consumer sales of our merchandise through eCommerce 
platforms.  The  below  describes  our  revenue  recognition  policies  in  further  detail  for  each  major  revenue  source  of 
the Company.
•
Rights fees received from distributors of our programming, both domestically and internationally, are recorded 
when the program (functional intellectual property) has been delivered and control has been transferred to the distributor 
and the license period has begun. Any advance payments received from the distributors are deferred upon collection 
and recognized into revenue as content is delivered. Our content rights distribution agreements are generally between 
one year and five years in length and frequently provides for contractual increases over its term. 

• WWE Network Subscriptions:
Revenues  from  the  sale  of  subscriptions  to  WWE  Network  are  recognized  ratably  over  each  paid  monthly 
membership period. Deferred revenues consist of subscription fees billed to members that have not been recognized 
and gift memberships that have not been redeemed.

Pay-per-view programming:

•
Revenues from our pay-per-view programming are recorded when the event is aired/performed and are based 
upon our initial estimate of the number of buys achieved. This initial estimate is based on preliminary buy information 
received from our pay-per-view distributors. These estimates are updated each reporting period based on the latest 
information available.

Advertising and sponsorships:

•
Through our sponsorship packages, we offer advertisers a full range of our promotional vehicles, including online 
and print advertising, on-air announcements and special appearances by our Superstars. We allocate the transaction 
price  to  all  performance  obligations  contained  within  a  sponsorship  and  advertising  arrangement  based  upon  their 
relative  standalone  selling  price.  Standalone  selling  prices  are  determined  generally  based  on  a  rate  card  used  to 
determine pricing for individual components. Revenues are recognized as each performance obligation is satisfied, 
which generally occurs when the sponsorship and advertising is aired, exhibited, performed or played on the applicable 
WWE platform. We are generally the principal in our advertising and sponsorship arrangements because we control 
the advertising and sponsorship inventory before it is transferred to our customers. Our control is evidenced by our 
sole ability to monetize the advertising and sponsorship inventory and being primarily responsible to our customers.

Live event ticket sales:

Consumer product licensing royalties:

•
Revenues from our live event ticket sales are recognized upon the occurrence of the related live event.
•
Licensing revenues consist principally of royalties or license fees related to various WWE themed products, such 
as video games, toys and apparel, which are created using WWE brands and marks (symbolic intellectual property). 
Revenues from our licensed products are recognized in the period of the underlying product sales based on estimates 
from  licensees  and  adjustments  to  the  estimated  amounts  are  recorded  when  final  statements  are  received.  The 
estimates are derived from the best available recent information from our licensees of underlying sales performance 
and represents the most likely amount of revenues expected. Any upfront license fees or minimum guarantees received 
from  the  licensee  are  deferred  upon  collection  and  recognized  into  revenue  over  the  contract  term  as  the  amounts 
are earned.
•

Direct-to-consumer venue merchandise sales:

F-13

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

Direct-to-consumer merchandise sales consist of sales of merchandise at our live events. Revenues are recognized 

at the point of sale, as control is transferred to the customer.

Direct-to-consumer eCommerce sales:

•
Direct-to-consumer eCommerce revenues consist of sales of merchandise on our websites, including through our 
WWEShop Internet storefront and on distribution platforms, including Amazon. Revenues are recognized at a point in 
time, as control is transferred to the customer upon shipment.

Operating  Expenses  —  Operating  expenses  consist  of  our  production  costs  associated  with  developing  our 
content, costs associated with operating our WWE Network, venue rental and related costs associated with the staging 
of  our  live  events,  compensation  costs  for  our  talent,  and  material  and  related  costs  associated  with  our  consumer 
product merchandise sales. In addition, operating expenses include certain business operating support function costs, 
including  our  talent  development,  data  analytics,  data  engineering,  business  strategy  and  real  estate  and  facilities 
functions, as these activities directly support the operations of our segments. Included within operating expenses are 
the following depreciation and amortization expenses:

Amortization and impairment of feature film production assets:

•
We amortize feature film production assets based on the estimated future cash flows. Unamortized feature film 

production assets are evaluated for impairment each reporting period.

Amortization and impairment of television production assets:

•
Television production assets consist primarily of non-live event episodic television series we have produced for 
distribution through a variety of platforms, including on our WWE Network. Costs to produce episodic programming 
for television or distribution on WWE Network are amortized in the proportion that revenues bear to management’s 
estimates  of  the  ultimate  revenue  expected  to  be  recognized  from  exploitation,  exhibition  or  sale.  Unamortized 
television  production  assets  are  evaluated  for  impairment  each  reporting  period.  Program  amortization  for  WWE 
Network is included in operating expenses as a component of amortization of television production assets. For episodic 
programming debuting and currently expected to air exclusively on WWE Network, the cost of the programming is 
expensed upon initial release, as the vast majority of viewership occurs in close proximity to the initial release. 

Amortization of costs related to content delivery and technology assets utilized for our WWE Network:

•
These costs are amortized on a straight-line basis over the shorter of the expected useful life or the term of the 

respective assets. 

Amortization of right-of-use assets on finance leases of equipment:

•
The amortization expense associated with the right-of-use assets pertain predominantly to equipment utilized to 

produce and distribute our live event programming and are therefore included in operating expenses.

Depreciation on equipment used directly in revenue generating activities:

•
We capitalize equipment consisting primarily of television set components and related equipment that is utilized 

as part of our programming content. These assets are depreciated over their respected estimated useful lives.

F-14

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

The  following  table  presents  the  depreciation  and  amortization  expense  amounts  included  within  Operating 

expenses for the periods presented:

Amortization and impairment of feature film assets . . . . . . . . . . . . . . . . . . . . . . 
Amortization of television production assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Amortization of WWE Network content delivery and technology assets . . . . . . 
Amortization of right-of-use assets - finance leases of equipment . . . . . . . . . . . 
Depreciation on equipment used directly in revenue generating activities . . . . . 
Total depreciation and amortization included in operating expenses  . . . . . . . 

Year Ended December 31,
2018
$  8,822
 29,568
 6,696
 —
 —
$ 45,086

2019
$  5,718
 29,990
 5,317
 8,020
 108
$ 49,153

2017
$ 17,377
 21,137
 5,970
 —
 —
$ 44,484

Costs to produce our live event programming are expensed when the event is first broadcast, and are not included 

in the depreciation and amortization table noted above.

Marketing and Selling Expenses – Marketing and selling expenses consist of costs associated with the promotion 
and marketing of our services and products. These expenses include advertising and promotional costs, and the costs 
associated with our sales and marketing functions, creative services functions and our international offices.

General  and  Administrative  Expenses  –  General  and  administrative  expenses  include  costs  associated  with 
our  corporate  administrative  functions,  including  finance,  investor  relations,  community  relations,  corporate 
communications, information technology, legal, human resources and our Board of Directors. The Company does not 
allocate these costs to its business segment, as they do not directly relate to revenue generating activities.

Film and Television Production Incentives — The Company has access to various governmental programs that 
are designed to promote film and television production within the United States and certain international jurisdictions. 
Tax credits earned with respect to expenditures on qualifying film, television and other production activities, including 
qualifying capital projects, are included as an offset to the related asset or as an offset to production expenses when we 
have reasonable assurance regarding the realizable amount of the tax credits.

Advertising Expense — Advertising costs are expensed as incurred, except for costs related to the development 
of a major commercial or media campaign, which are expensed in the period in which the commercial or campaign is 
first presented. For the years ended December 31, 2019, 2018 and 2017, we recorded advertising expenses of $21,165, 
$21,563 and $23,629, respectively.

Foreign Currency Translation — For the translation of the financial statements of our foreign subsidiaries whose 
functional  currencies  are  non-U.S.  Dollars,  assets  and  liabilities  are  translated  at  the  year-end  exchange  rate,  and 
income  statement  accounts  are  translated  at  monthly  average  exchange  rates  for  the  year.  The  resulting  translation 
adjustments are recorded in accumulated other comprehensive income, a component of stockholders’ equity and also 
in comprehensive income. Foreign currency transactions are recorded at the exchange rate prevailing at the transaction 
date, with any gains/losses recorded in other income/expense.

Stock-Based Compensation — Equity awards are granted to directors, officers and employees of the Company. 
Stock-based  compensation  costs  associated  with  our  restricted  stock  units  (“RSUs”)  are  determined  using  the  fair 
market value of the Company’s common stock on the date of the grant. These costs are recognized over the requisite 
service period using the graded vesting method, net of estimated forfeitures. RSUs have a service requirement typically 
over a 3.5 years vesting schedule and vest in equal annual installments. Unvested RSUs accrue dividend equivalents 
at the same rate as are paid on our shares of Class A common stock. The dividend equivalents are subject to the same 
vesting schedule as the underlying RSUs.

F-15

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

Stock-based compensation costs associated with our performance stock units (“PSUs”) are initially determined 
using the fair market value of the Company’s common stock on the date the awards are approved by our Compensation 
Committee (service inception date). The vesting of these PSUs are subject to certain performance conditions and a 
service requirement of typically 3.5 years. Until such time as the performance conditions are met, stock compensation 
costs  associated  with  these  PSUs  are  re-measured  each  reporting  period  based  upon  the  fair  market  value  of  the 
Company’s  common  stock  and  the  estimated  performance  attainment  on  the  reporting  date.  The  ultimate  number 
of  PSUs  that  are  issued  to  an  employee  is  the  result  of  the  actual  performance  of  the  Company  at  the  end  of  the 
performance period compared to the performance conditions. Stock compensation costs for our PSUs are recognized 
over the requisite service period using the graded vesting method, net of estimated forfeitures. Unvested PSUs accrue 
dividend equivalents once the performance conditions are met at the same rate as are paid on our shares of Class A 
common stock. The dividend equivalents are subject to the same vesting schedule as the underlying PSUs.

In  2018,  the  Compensation  Committee  approved  certain  agreements  to  grant  PSUs  with  a  market  condition 
(“PSU-TSRs”), where vesting is conditioned upon the total shareholder return performance of WWE stock relative 
to  the  total  shareholder  return  performance  of  a  peer  group  over  specified  performance  periods.  The  fair  value  of 
these market-based awards are estimated on the date of grant using the Monte Carlo simulation valuation model. The 
Compensation costs associated with these types of awards are recognized over the requisite service period using the 
graded vesting method.

We  estimate  forfeitures,  based  on  historical  trends  when  recognizing  compensation  expense  and  adjust  the 

estimate of forfeitures when they are expected to differ or as forfeitures occur.

Earnings Per Share (EPS) — Basic EPS is calculated by dividing net income by the weighted average common 
shares  outstanding  during  the  period.  Diluted  EPS  is  calculated  by  dividing  net  income  by  the  weighted  average 
common shares outstanding during the period, plus dilutive potential common shares which is calculated using the 
treasury-stock method. Under the treasury-stock method, potential common shares are excluded from the computation 
of EPS in periods in which they have an anti-dilutive effect.

Net income per share of Class A and Class B common stock is computed in accordance with a two-class method 
of earnings allocation. As such, any undistributed earnings for each period are allocated to each class of common stock 
based on the proportionate share of cash dividends that each class is entitled to receive. During 2019, 2018 and 2017, the 
dividends declared and paid per share of Class A and Class B common stock were the same.

Treasury  Stock  Retirement  —  The  Company  accounts  for  treasury  stock  transactions  using  the  cost  method. 
All share repurchases to date have been retired by the Company. When the Company retires its own common stock, 
the excess of the repurchase price of the common stock over the par value of the common stock is allocated between 
additional paid-in capital and retained earnings. The portion allocated to additional paid-in capital is determined by 
applying a percentage, determined by dividing the number of shares to be retired by the number of shares issued and 
outstanding as of the retirement date, to the balance of additional paid-in capital as of the retirement date. Direct costs 
incurred to repurchase the common stock are not material and are expensed in the period incurred.

Recent Accounting Pronouncements

In  March  2019,  the  Financial  Accounting  Standards  Board  (“FASB”)  issued  Accounting  Standards  Update 
(“ASU”)  No.  2019-02,  “Improvements  to  Accounting  for  Costs  of  Films  and  License  Agreements  for  Program 
Materials.” The amendments in this ASU align the accounting for production costs of an episodic television series 
with the accounting for production costs of films. In addition, the ASU modifies certain aspects of the capitalization, 
impairment, presentation and disclosure requirements under the current film and broadcaster entertainment industry 
guidance. The new guidance is effective for interim and annual reporting periods starting in fiscal year 2020, with 
early adoption permitted. The new guidance will be applied on a prospective basis. The Company does not expect the 
adoption of the amendments to have a material impact on its consolidated financial statements.

F-16

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

In November 2018, the FASB issued ASU No. 2018-18, “Collaborative Arrangements (Topic 808) – Clarifying the 
Interaction between Topic 808 and Topic 606.” The amendments in this ASU clarifies that certain transactions between 
collaborative arrangement participants should be accounted for as revenue under Topic 606, Revenue from Contracts 
with Customers, when the collaborative arrangement participant is a customer in the context of a unit of account and 
precludes recognizing as revenue consideration received from a collaborative arrangement participant if the participant 
is not a customer. The new guidance is effective for interim and annual reporting periods starting in fiscal year 2020 for 
the Company, with early adoption permitted. The new guidance should be applied retrospectively to the date of initial 
application of the new revenue guidance in Topic 606 (January 1, 2018 for the Company). The Company does not expect 
the adoption of the amendments to have a material impact on its consolidated financial statements.

In August 2018, the FASB issued ASU No. 2018-15, “Customer’s Accounting for Implementation Costs Incurred 
in  a  Cloud  Computing  Arrangement  That  Is  a  Service  Contract.”  The  new  guidance  aligns  the  requirements  for 
capitalizing implementation costs incurred in a hosting arrangement that is a service contract with the requirements 
for capitalizing implementation costs incurred to develop or obtain internal-use software (and hosting arrangements 
that include an internal-use software license). The accounting for the service element of a hosting arrangement that is a 
service contract is not affected by the amendments in this update. The new guidance is effective for interim and annual 
reporting  periods  starting  in  fiscal  year  2020  for  the  Company,  with  early  adoption  permitted.  The  new  guidance 
should be applied either retrospectively or prospectively to all implementation costs incurred after the date of adoption. 
The Company expects to adopt the new guidance prospectively and does not expect the adoption to have a material 
impact on its consolidated financial statements.

In  August  2018,  the  FASB  issued  ASU  No.  2018-13,  “Fair  Value  Measurement  (Topic  820):  Disclosure 
Framework—Changes to the Disclosure Requirements for Fair Value Measurement”, which modifies the disclosure 
requirements  on  fair  value  measurements.  The  new  guidance  is  effective  for  interim  and  annual  reporting  periods 
starting in fiscal year 2020 for the Company. Upon the effective date, certain provisions are to be applied prospectively, 
while others are to be applied retrospectively to all periods presented. An entity is permitted to early adopt any removed 
or modified disclosures upon issuance of this ASU and delay adoption of the additional disclosures until their effective 
date. We are currently evaluating the impact of the amendments on our consolidated financial statement disclosures. 
Since the amendments impact only disclosure requirements, we do not expect the amendments to have an impact on 
our consolidated financial statements.

In June 2016, the FASB issued ASU No. 2016-13, “Financial Instruments - Credit Losses (Topic 326): Measurement 
of  Credit  Losses  on  Financial  Instruments”  (“ASU  2016-13”),  which  requires  an  entity  to  assess  impairment  of  its 
financial instruments based on its estimate of expected credit losses. Since the issuance of ASU 2016-13, the FASB 
released several amendments to improve  and  clarify the implementation  guidance. The provisions of ASU 2016-13 
and the related amendments are effective for fiscal years (and interim reporting periods within those years) beginning 
after  December  15,  2019.  Entities  are  required  to  apply  these  changes  through  a  cumulative-effect  adjustment  to 
retained earnings as of the beginning of the first reporting period in which the guidance is effective. We will adopt the 
amendments as required in fiscal 2020. We are currently completing our evaluations of the impact of the amendments 
on  our  consolidated  financial  statements  and  have  determined  that  the  amendments  primarily  impact  our  accounts 
receivable and available-for-sale debt securities.

In February 2016, the FASB issued ASU No. 2016-02, “Leases (Topic 842),” which supersedes existing guidance 
for lease accounting. This new standard requires lessees to recognize leases on their balance sheets, and leaves lessor 
accounting largely unchanged. The new standard requires a dual approach for lessee accounting under which a lessee 
accounts for leases as finance leases or operating leases with the recognition of a right-of-use asset and a corresponding 
lease liability. For finance leases, the lessee recognizes interest expense and amortization of the right-of-use asset, and 
for operating leases, the lessee recognizes straight-line lease expense. The new lease accounting standard along with the 
clarifying amendments subsequently issued by the FASB, collectively became effective for the Company on January 1, 
2019. The Company adopted the new lease accounting standard by applying the new lease guidance at the adoption 

F-17

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

date on January 1, 2019, and as allowed under the standard, elected not to restate comparative periods. There was no 
cumulative-effect adjustment recorded in connection with our adoption. In addition, we elected the package of practical 
expedients permitted under the transition guidance within the new standard. We did not elect the hindsight practical 
expedient to determine the lease term for existing leases. As of January 1, 2019, in connection with the adoption of the 
new lease accounting standard, the Company recorded a right-of-use lease asset totaling $39,266 with a corresponding 
lease liability totaling $40,458. Refer to Note 8, Leases, for further details on our adoption of the new standard.  

In January 2016, the FASB issued ASU No. 2016-01, “Financial Instruments-Overall (Subtopic 825-10): Recognition 
and  Measurement  of  Financial  Assets  and  Financial  Liabilities,”  as  amended  by  ASU  No.  2018-03,  “Technical 
Corrections and Improvements to Financial Instruments—Overall (Subtopic 825-10): Recognition and Measurement 
of Financial Assets and Financial Liabilities,” issued in February 2018. The FASB also issued subsequent clarifying 
amendments during the first quarter of 2018. The Company’s investment portfolio consists of available-for-sale debt 
securities that are classified in Short-term investments, net on the Consolidated Balance Sheets. In addition, the Company 
also has Investment securities on our Consolidated Balance Sheets comprised of both nonmarketable and marketable 
equity  securities  and  equity  investments  accounted  for  under  the  equity  method  of  accounting.  The  new  guidance 
requires that most equity investments be measured at fair value, with subsequent changes in fair value recognized in 
net income (other than those accounted for under equity method of accounting). Under the new guidance, entities are 
required to record unrealized holding gains and losses on marketable equity securities through income (previous rules 
allowed this to be recorded through other comprehensive income). However, any unrealized holding gains and losses 
related  to  available-for-sale  debt  securities  will  continue  to  be  recorded  through  accumulated  other  comprehensive 
income. The new guidance also no longer allows the use of the cost method of accounting for nonmarketable equity 
securities without readily determinable fair values. However, for these nonmarketable equity investments, entities may 
elect a measurement alternative to fair value that will allow those investments to be recorded at cost, less impairment, 
and  adjusted  for  subsequent  observable  price  changes.  The  new  guidance,  along  with  the  clarifying  amendments, 
were adopted on January 1, 2018 and the Company has elected to  use the  measurement alternative  to  measure  our 
equity investments without readily determinable fair values and this guidance was applied prospectively. See Note 5, 
Investment Securities and Short-Term Investments, for further information on our equity investments. 

In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers (Topic 606).” This 
standard supersedes the revenue recognition requirements in ASC 605, “Revenue Recognition,” and most industry-specific 
guidance. The standard requires an entity to recognize revenue in an amount that reflects the consideration to which 
the entity expects to receive in exchange for goods or services. During 2016, the FASB issued additional interpretive 
guidance relating to the standard which covered the topics of principal versus agent considerations and identifying 
performance obligations and licensing.  The new revenue guidance under Topic 606 was adopted on January 1, 2018 
using  the  modified  retrospective  transition  method.  Under  this  transition  method,  we  recognized  the  cumulative 
effect of initially applying the new revenue standard as an adjustment to the opening balance of retained earnings on 
January 1, 2018. The comparative information presented has not been restated and continues to be reported under the 
accounting standards in effect for those periods. See Note 4, Revenues, for further details.

F-18

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

3. Earnings Per Share

For purposes of calculating basic and diluted earnings per share, we used the following weighted average common 

shares outstanding (in thousands):

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2019
$ 77,061

2018
$ 99,588

2017
$ 32,640

Weighted average basic common shares outstanding  . . . . . . . . . . . . . . . . . . . . .
Dilutive effect of restricted and performance stock units. . . . . . . . . . . . . . . .
Dilutive effect of convertible debt instruments  . . . . . . . . . . . . . . . . . . . . . . .
Dilutive effect of employee share purchase plan . . . . . . . . . . . . . . . . . . . . . .
Weighted average dilutive common shares outstanding  . . . . . . . . . . . . . . . . . . .

 78,157
 1,361
 10,707
6
90,231

 77,536
 1,877
 9,206
 —
 88,619

 76,743
 1,721
 —
 7
 78,471

Earnings per share:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Diluted  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$
$

0.99
0.85

$
$

 1.28
 1.12

$
$

 0.43
 0.42

Anti-dilutive shares (excluded from per-share calculations):

Net shares received on purchased call of convertible debt hedge  . . . . . . . . . 
Outstanding restricted and performance stock units  . . . . . . . . . . . . . . . . . . . 

5,756
 —

 5,098
 3

 —
 —

Effect of Convertible Notes and Related Convertible Note Hedge and Warrants

In connection with the issuance of the Convertible Notes, the Company entered into Convertible Note Hedge and 
Warrant transactions as described further in Note 12, Convertible Debt. The collective impact of the Convertible Note 
Hedge  and  Warrants  effectively  eliminates  any  economic  dilution  that  may  occur  from  the  actual  conversion  of  the 
Convertible Notes between the conversion price of $24.91 per share and the strike price of the Warrants of $31.89 per share.

The denominator of our diluted earnings per share calculation for 2019 and 2018 includes the effect of additional 
shares issued using the treasury stock method since the average price of our common stock exceeded the conversion 
price  of  the  Convertible  Notes  of  $24.91  per  share.  In  addition,  the  denominator  of  our  diluted  earnings  per  share 
calculation for those periods also includes the additional shares issued related to the Warrants using the treasury stock 
method since the average price of our common stock exceeded the strike price of the Warrants of $31.89 per share. The 
dilution from the Convertible Notes had a $0.12 and $0.13 impact on diluted earnings per share for the years ended 
December 31, 2019 and 2018, respectively. There was no impact on diluted earnings per share during the year ended 
December 31, 2017 since the average price of our common stock did not exceed the conversion price of $24.91 per share 
during  that  period.  Prior  to  actual  conversion,  the  Convertible  Note  Hedges  are  not  considered  for  purposes  of  the 
calculation of diluted earnings per share, as their effect would be anti-dilutive.

4. Revenues

Adoption of ASC Topic 606, “Revenue from Contracts with Customers”

On January 1, 2018, the Company adopted the new revenue recognition standard pursuant to ASC Topic 606 to all 
contracts using the modified retrospective method. The most significant impact of adoption relates to the acceleration 
in the timing of revenue recognition of our consumer product licensing and film distribution revenues. The licensing 
and film distribution revenues historically have not comprised a significant percentage of total consolidated revenues. 
In 2018 and 2017, total consumer product licensing and film distribution revenues represented 5.7% and 8.8% of total 
consolidated revenues, respectively. Prior to the adoption of the new revenue standard in 2018, we recorded revenues from 
our consumer product licensing arrangements and film distribution arrangements on a lag upon the receipt of statements 
from the licensee and/or film distributor. Under the new revenue recognition standard, revenues are recorded based on 

F-19

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

best estimates available in the period of sales or usage. Financial statements presented for the reporting periods beginning 
after January 1, 2018 are presented under ASC Topic 606, while prior period amounts presented are not adjusted and 
continue to be reported in accordance with our historical accounting under ASC Topic 605, Revenue Recognition.

Under the modified retrospective transition method, we recorded a net cumulative effect adjustment of $10,086 
as an increase to opening retained earnings as of January 1, 2018. The cumulative effect impact of adopting Topic 606 
related primarily to our consumer product licensing revenues. 

The impact to our Consolidated Statements of Operations for the year ended December 31, 2018 as a result of 
applying ASC Topic 606 was a decrease to our Net revenues, Operating expenses and Operating income of $2,971, 
$1,360 and $1,611, respectively. 

See Note 2, Summary of Significant Accounting Policies – Revenue Recognition for information on our revenue 

recognition accounting policies.

Disaggregated Revenues

The  following  table  presents  our  revenues  disaggregated  by  primary  revenue  sources.  Sales  and  usage-based 

taxes are excluded from revenues. 

Year Ended December 31,

2019

2018

2017

Net revenues:

Media Segment:

Network (including pay-per-view) . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Core content rights fees(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Advertising and sponsorships. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Other(2)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total Media Segment net revenues . . . . . . . . . . . . . . . . . . . . . . . . 

Live Events Segment:

North American ticket sales  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
International ticket sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Advertising and sponsorships. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Other(3)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total Live Events Segment net revenues  . . . . . . . . . . . . . . . . . . . 

Consumer Products Segment:

Consumer product licensing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
eCommerce. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Venue merchandise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total Consumer Products Segment net revenues  . . . . . . . . . . . . . 
Total net revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$ 184,553
 348,593
 72,428
 137,525
 743,099

 93,812
 19,048
 2,072
 10,653
 125,585

 43,197
 29,882
 18,679
 91,758
$ 960,442

$ 199,318
 269,793
 69,529
 144,711
 683,351

 105,386
 22,347
 2,124
 14,346
 144,203

 45,970
 34,942
 21,694
 102,606
$ 930,160

$ 190,627
 244,247
 51,838
 48,858
 535,570

 111,986
 31,731
 1,965
 6,023
 151,705

 52,127
 37,815
 23,742
 113,684
$ 800,959

(1)  Core content rights fees consist primarily of licensing revenues earned from the distribution of our flagship programs, 
Raw and SmackDown, as well as our NXT programming, through global broadcast, pay television and digital platforms.

(2)  Other revenues within our Media segment reflect revenues earned from the distribution of other WWE content, 
including, but not limited to, certain live in-ring programming in international markets, scripted, reality and other 
programming, as well as theatrical and direct-to-home video releases.

(3)  Other revenues within our Live Events segment primarily consists of the sale of travel packages associated with 
the Company’s global live events and commissions earned through secondary ticketing, as well as revenues from 
events for which the Company receives a fixed fee.

F-20

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

Except  for  our  WWE  Network  subscriptions  revenues,  which  are  recorded  over  time  during  the  subscription 
term  and  our  consumer  product  licensing  revenues  which  are  recorded  over  time  during  the  licensing  period,  our 
other revenue streams identified in the table above are generally recognized at a point-in-time when the performance 
obligations are satisfied.

Payment Terms and Other

Our  revenues  do  not  include  material  amounts  of  variable  consideration,  other  than  the  sale  or  usage-based 
royalties earned related to our consumer product licensing and certain other content rights contracts. Our payment 
terms  vary  by  the  type  of  products  or  services  offered,  and  may  be  subject  to  contractual  payment  terms,  which 
may include advance payment requirements. The time between invoicing and when payment is due is not significant, 
generally within 30 to 60 days. We have elected the practical expedient to not adjust the total consideration within a 
contract to reflect a financing component when the duration of the financing is one year or less. Our contracts do not 
generally include a significant financing component. Our contracts with customers do not generally result in significant 
obligations associated with returns, refunds or warranties.

Remaining Performance Obligations

As  of  December  31,  2019,  for  contracts  greater  than  one  year,  the  aggregate  amount  of  the  transaction  price 
allocated  to  remaining  performance  obligations  is  $3,523,289,  comprised  of  our  multi-year  content  distribution, 
consumer  product  licensing  and  sponsorship  contracts.  We  will  recognize  rights  fees  related  to  our  multi-year 
content  distribution  contracts  as  content  is  delivered  to  the  distributors  during  the  periods  2020  through  2027.  We 
will recognize the revenues associated with the minimum guarantees on our multi-year consumer product licensing 
arrangements by the end of the licensing periods, which range from 2020 through 2025. For our multi-year sponsorship 
arrangements, we will recognize sponsorship revenues as the sponsorship obligations are satisfied during the periods 
2020 through 2028. The transaction price related to these future obligations do not include any variable consideration, 
which  generally  consists  of  sales  or  usage-based  royalties  earned  on  consumer  product  licensing  and  certain  other 
content rights contracts. The variability related to these sales or usage-based royalties will be resolved in the periods 
when the licensee generates sales related to the intellectual property license.

Contract Assets and Contract Liabilities (Deferred Revenues)

A contract asset results when goods or services have been transferred to the customer, but payment is contingent 
upon a future event, other than the passage of time (i.e. type of unbilled receivable). The Company does not have any 
material unbilled receivables, therefore, does not have any contract assets, only accounts receivable as disclosed on the 
face of our consolidated balance sheet. 

We record deferred revenues (also referred to as contract liabilities under Topic 606) when cash payments are 
received or due in advance of our performance. Our deferred revenue balance primarily relates to advance payments 
received  related  to  our  content  distribution  rights  agreements,  our  consumer  product  licensing  agreements,  and 
our  sponsorship  and  advertising  arrangements.    The  Company’s  deferred  revenue  (i.e.  contract  liabilities)  as  of 
December  31,  2019  and  2018  was  $57,025  and  $49,487,  respectively,  and  are  included  within  Deferred  income  and 
Other non-current liabilities on our Consolidated Balance Sheets.

The net increase in the deferred revenue balance for the year ended December 31, 2019 of $7,538 is primarily 
driven by television rights and licensing advances received, partially offset by revenue recognized in 2019 as a result of 
satisfying our performance obligations. The balance of the current portion of deferred revenue recorded as of December 
31, 2018 of $49,173 was recognized into revenue during 2019.

F-21

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

Contract Costs (Costs of Obtaining a Contract)

Except for certain multi-year content distribution arrangements, we generally expense sales commissions when 
incurred because the amortization period would have been one year or less. These costs are recorded within Marketing 
and  selling  expenses  within  our  Consolidated  Statements  of  Operations.  Capitalized  commission  fees  of  $825  and 
$1,886 at December 31, 2019 and 2018, respectively, relate primarily to incremental costs of obtaining our long-term 
content  distribution  arrangements  and  these  costs  are  being  amortized  over  the  duration  of  the  underlying  content 
agreements on a straight-line basis to Marketing and selling expenses. The amount of amortization was $1,061, $1,356 
and $1,281 for the years ended December 31, 2019, 2018 and 2017, respectively, and there was no impairment in relation 
to the costs capitalized.

5. Investment Securities and Short-Term Investments

Investment Securities

Included within Investment Securities are the following:

Equity method investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Nonmarketable equity investments without readily determinable fair values . . . . . . . . . . . . . . . 
Marketable equity investments with readily determinable fair values. . . . . . . . . . . . . . . . . . . . . 
Total investment securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

As of December 31,
2018
2019
$14,508
$14,342
10,840
13,359
 4,848
405
$30,196
$28,106

Equity Method Investments

Our equity method investments relate primarily to our investment in Tapout. In March 2015, WWE and ABG 
formed a joint venture to re-launch an apparel and lifestyle brand, Tapout. ABG agreed to contribute certain intangible 
assets for the Tapout brand, licensing contracts, systems, and other administrative functions to Tapout. The Company 
agreed to contribute promotional and marketing services related to the venture for a period of at least five years in 
exchange for a 50% interest in the profits and losses and voting interest in Tapout. The Company valued its initial 
investment of $13,800 based on the fair value of the existing licensing contracts contributed by ABG. To the extent that 
Tapout records income or losses, we record our share proportionate to our ownership percentage, and any dividends 
received reduce the carrying amount of the investment. Net equity method earnings from Tapout are included as a 
component of Other income, net on the Consolidated Statements of Operations. Net dividends received from Tapout are 
reflected on the Consolidated Statements of Cash Flows within Net cash provided by operating activities. The Company 
did not record any impairment charges related to our investment in Tapout during the years ended December 31, 2019, 
2018 and 2017.  

The following table presents the net equity method earnings from Tapout and net dividends received from Tapout 

for the periods presented:

2019

Year Ended December 31,
2018
$ 1,118
(1,274)
$ (156)

2017
$ 1,141
(1,084)
57
$

911
$
(1,061)
$ (150)

Net equity method earnings from Tapout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net dividends received from Tapout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity in earnings of affiliate, net of dividends received. . . . . . . . . . . . . . . . . . .

F-22

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

As promotional services are provided to Tapout, we record revenue and reduce the existing service obligation. 
During  the  years  ended  December  31,  2019,  2018  and  2017,  we  recorded  revenues  of  $2,759,  $2,767  and  $2,720, 
respectively,  related  to  our  fulfillment  of  our  promotional  services  obligation  to  Tapout.  The  remaining  service 
obligation as of December 31, 2019 was $231, and was included in Deferred Income.

Our known maximum exposure to loss approximates the remaining service obligation to Tapout, which was $231 

as of December 31, 2019. Creditors of Tapout do not have recourse against the general credit of the Company.

Nonmarketable Equity Investments Without Readily Determinable Fair Values

Beginning in 2018, the Company prospectively adopted a new accounting standard on the accounting for equity 
investments. See Note 2, Summary of Significant Accounting Policies – Recent Accounting Pronouncements, for further 
details. We evaluate our nonmarketable equity investments without readily determinable fair values for impairment if 
factors indicate that a significant decrease in value has occurred. Under the new standard, the Company has elected to 
use the measurement alternative to fair value that will allow these investments to be recorded at cost, less impairment, 
and adjusted for subsequent observable price changes.

The following table summarizes the impairments and observable price change event adjustments recorded on our 

nonmarketable equity investments without readily determinable fair values for the periods presented:

Impairments(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Observable price change upward adjustments(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Observable price change downward adjustments  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total income (loss) from adjustments to nonmarketable equity investments. . . . . . . .

Year Ended December 31,

2019

2018

$ — $(3,773)
2,181
—
$(1,592)

1,151
—
$1,151

2017
$ —
—
—
$ —

(1)  During the year ended December 31, 2018, the Company recorded an impairment charge on our investment in a 
mobile video publishing business for the excess of the carrying value over its estimated fair value resulting from 
going concern issues of the underlying investee company. This charge is reflected in Other income, net in our 
Consolidated Statements of Operations.

(2)  During  the  year  ended  December  31,  2019,  the  Company  recorded  upward  adjustments  to  the  carrying  value 
related  to  two  of  the  Company’s  equity  investments.  The  adjustments  were  the  result  of  an  observable  price 
change events in connection with financing rounds completed by the investees where the underlying value of 
the preferred shares issued were greater than the value of WWE’s substantially similar preferred shares in the 
investees. During the year ended December 31, 2018, the Company recorded an upward adjustment to the carrying 
value related to one of the Company’s equity investments. The adjustment was the result of an observable price 
change event in connection with a financing round completed by the investee where the underlying value of the 
preferred shares issued were greater than the value per share of WWE’s substantially similar preferred shares 
in the investee. These upward adjustments are reflected in Other income, net in our Consolidated Statements 
of Operations.

F-23

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

Marketable Equity Investments With a Readily Determinable Fair Values

As of December 31, 2019, our investment portfolio includes one investment in a marketable equity security of 
a publicly traded company. The Company accounts for the equity investment in the common stock of Phunware Inc. 
(“Phunware”),  a  software  application  developer,  as  a  marketable  equity  investment  with  readily  determinable  fair 
values based on quoted prices on the NASDAQ. During the years ended December 31, 2019 and 2018, the Company 
recorded unrealized holding losses of $4,444 and unrealized holding gains of $2,474, respectively, based on the closing 
stock price of the investee company as of the last trading day of the period, which is included in Other income, net 
in the Consolidated Statements of Operations. During 2017, prior to the accounting rule change on marketable equity 
investments, unrealized holding gains and losses were recorded through other comprehensive income, net of tax.

Short-Term Investments

Our  short-term  investments  consist  of  available-for-sale  debt  securities  which  are  measured  at  fair  value  and 

consisted of the following:

Amortized 
Cost

U.S. Treasury securities. . . . . $ 32,124
120,012
Corporate bonds. . . . . . . . . . .
2,165
Municipal bonds  . . . . . . . . . .
5,693
Government agency bonds  . . .
Total  . . . . . . . . . . . . . . . . . $ 159,994

December 31, 2019
Gross Unrealized

Gain
$ 27
89
—
11
$127

(Loss)
$(13)
(74)
—
—
$(87)

Fair  
Value
$ 32,138
120,027
2,165
5,704
$160,034

Amortized 
Cost
$ 62,847
100,543
7,900
22,066
$193,356

December 31, 2018
Gross Unrealized

Gain
$ 4
—
—
—
$ 4

(Loss)
$ (439)
(1,037)
(41)
(157)
$ (1,674)

Fair  
Value
$ 62,412
99,506
7,859
21,909
$ 191,686

We  classify  the  investments  listed  in  the  above  table  as  available-for-sale  debt  securities.  Such  investments 
consist of U.S. Treasury securities, corporate bonds, municipal bonds, including pre-refunded municipal bonds, and 
government agency bonds. These investments are stated at fair value as required by the applicable accounting guidance. 
Unrealized gains and losses on such securities are reflected, net of tax, as other comprehensive income (loss) in the 
Consolidated Statements of Comprehensive Income.

Our  U.S.  Treasury  securities,  corporate  bonds,  municipal  bonds  and  government  agency  bonds  are  included 
in  Short-term  investments,  net  on  our  Consolidated  Balance  Sheets.  Realized  gains  and  losses  on  investments  are 
included in earnings and are derived using the specific identification method for determining the cost of securities sold.

As of December 31, 2019, contractual maturities of these securities are as follows:

U.S. Treasury securities . . . . . . . . . . . . . . . . . . . . . . .
Corporate bonds . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Municipal bonds . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Government agency bonds . . . . . . . . . . . . . . . . . . . . .

Maturities
1 month - 2 years
1 month - 3 years
1 month
3 months - 2 years

During the years ended December 31, 2019, 2018 and 2017, we recognized $4,728, $4,508 and $2,007, respectively, 
of interest income on our short-term investments. Interest income is reflected as a component of Other income, net 
within our Consolidated Statements of Operations.

F-24

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

The following table summarizes the short-term investment activity:

Proceeds from maturities and calls of short-term investments . . . . . . . . . . . . . . . . .
Purchases of short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6. Fair Value Measurement

Year Ended December 31,
2018
$ 61,428
$ 94,910

2019
$ 157,487
$ 124,282

2017
$ 35,660
$ 142,373

Fair value is determined based on the exchange price that would be received to sell an asset or paid to transfer a 
liability in the principal or most advantageous market for the asset or liability in an orderly transaction between market 
participants at the measurement date.

The accounting guidance establishes a three-level hierarchy that ranks the quality and reliability of information 
used in developing fair value estimates. The hierarchy gives the highest priority to quoted prices in active markets and 
the lowest priority to unobservable data. In cases where two or more levels of inputs are used to determine fair value, a 
financial instrument’s level is determined based on the lowest level input that is considered significant to the fair value 
measurement in its entirety. The three levels of the fair value hierarchy are summarized as follows:

Level 1 -  Observable inputs such as quoted prices in active markets for identical assets or liabilities;

Level 2 -  Inputs other than quoted prices in active markets for similar assets and liabilities that are directly or 

indirectly observable; or

Level 3 -  Unobservable inputs, such as discounted cash flow models or valuations, in which little or no market 

data exists.

Certain financial instruments are carried at cost on the Consolidated Balance Sheets, which approximates fair 
value due to their short-term, highly liquid nature. The carrying amounts of cash and cash equivalents, money market 
accounts, accounts receivable and accounts payable approximate fair value because of the short-term nature of such 
instruments.

We have classified our investments in U.S. Treasury securities, corporate bonds, municipal bonds and government 
agency bonds, which collectively are investments in available-for-sale debt securities, within Level 2, as their valuation 
requires quoted prices for similar instruments in active markets, quoted prices for identical or similar instruments in 
markets that are not active and/or model-based valuation techniques for which all significant inputs are observable in 
the market or can be corroborated by observable market data. The U.S. Treasury securities, corporate bonds, municipal 
bonds  and  government  agency  bonds  are  valued  based  on  model-driven  valuations.  A  third-party  service  provider 
assists the Company with compiling market prices from a variety of industry standard data sources, security master 
files from large financial institutions and other third-party sources that are used to value our U.S. Treasury securities, 
corporate bonds, municipal bonds and government agency bond investments. The Company did not have any transfers 
between Level 1, Level 2 and Level 3 fair value investments during the periods presented.

The fair value measurements of our equity investments without readily determinable fair values are classified 
within  Level  3  as  significant  unobservable  inputs  are  used  as  part  of  the  determination  of  fair  value.  Significant 
unobservable inputs include variables such as near-term prospects of the investees, recent financing activities of the 
investees, and the investees’ capital structure, as well as other economic variables, which reflect assumptions market 
participants would use in pricing these assets. Beginning in 2018, the Company prospectively adopted a new accounting 
standard  on  the  accounting  for  equity  investments  that  do  not  have  readily  determinable  fair  values.  See  Note  2, 
Summary of Significant Accounting Policies – Recent Accounting Pronouncements, for further details. Under the new 
standard, the Company has elected to use the measurement alternative to fair value that will allow these investments to 

F-25

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

be recorded at cost, less impairment, and adjusted for subsequent observable price changes. Refer to Note 5, Investment 
Securities and Short-Term Investments, for details on impairments and observable pricing event adjustments related to 
our equity investments without readily determinable fair values.

The Company’s long-lived property and equipment, feature film and television production assets are required to 
be measured at fair value on a non-recurring basis if it is determined that indicators of impairment exist. These assets 
are recorded at fair value only when an impairment is recognized. During the years ended December 31, 2019 and 
2018, we recorded non-cash abandonment charges of $940 and $1,693, respectively, to write off the carrying value of 
certain assets included within property and equipment that we deemed will no longer be used by the Company and 
had no further alternative use. These charges are included as a component of Operating expenses in our Consolidated 
Statements of Operations. Apart from these charges, the Company did not record any other impairment charges on long 
lived property and equipment and television production assets during the years ended December 31, 2019, 2018 and 2017. 
The Company classifies these assets as Level 3 within the fair value hierarchy due to significant unobservable inputs.

During the years ended December 31, 2019, 2018 and 2017, the Company recorded impairment charges of $1,301, 
$4,865 and $5,472 on feature film production assets based upon fair value measurements of $943, $3,635, and $4,347, 
respectively. Refer to Note 9, Feature Film Production Assets, for further discussion. The Company classifies these 
fair values as Level 3 within the fair value hierarchy due to significant unobservable inputs. The Company utilizes 
a discounted cash flows model to determine the fair value of these impaired films where indicators of impairment 
exist. The significant unobservable inputs to this model are the Company’s expected cash flows for the film, including 
projected home video sales, pay and free TV sales and international sales, and a discount rate of 13% that we estimate 
market participants would seek for bearing the risk associated with such assets. The Company utilizes an independent 
third-party valuation specialist who assists us in gathering the necessary inputs used in our model.

The fair value of the Company’s long-term debt, consisting of a mortgage loan assumed in connection with a 
building purchase and a promissory note secured by the Company’s Corporate Jet, is estimated based upon quoted price 
estimates for similar debt arrangements. At December 31, 2019, the face amount of the mortgage loan and promissory 
note approximates their fair value.

The convertible debt is not marked to fair value at the end of each reporting period, but instead is reported at 
amortized  cost.  As  of  December  31,  2019  and  2018,  the  calculation  of  the  fair  value  of  the  debt  component  of  the 
Company’s convertible debt required the use of Level 3 inputs, and was determined by calculating the fair value of 
similar debt without the associated conversion feature based on market conditions at that time:

Convertible senior notes . . . . . . . . . . . . . . . . . . . . . . 

December 31, 2019

December 31, 2018

Fair Value
$207,338

Carrying Value(1)
$192,262

Fair Value
$189,323

Carrying Value(1)
$187,371

(1)  The carrying value of the convertible debt instrument presented in the table above represents the face value of the 

convertible note less unamortized debt discount.

F-26

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

7. 

Property and Equipment

Property and equipment consisted of the following:

Land, buildings and improvements . . . . . . . . . . . . . . . . . . . . . . .
Equipment and projects in progress  . . . . . . . . . . . . . . . . . . . . . .
Corporate aircraft  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vehicles  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less accumulated depreciation and amortization . . . . . . . . . . . .

As of December 31,
2018
2019
$ 141,070
$ 163,202
129,367
156,068
32,249
32,249
942
1,030
352,549
303,628
(155,539)
(177,797)

Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 174,752

$ 148,089

Depreciation  expense  for  property  and  equipment  totaled  $30,190,  $24,176  and  $24,680  for  the  years  ended 

December 31, 2019, 2018 and 2017, respectively.

During the years ended December 31, 2019 and 2018, we recorded non-cash abandonment charges of $940 and 
$1,693, respectively, to write off the carrying value of certain assets that we deemed will no longer be used by the 
Company and had no further alternative use. These charges are included as a component of Operating expenses on the 
Consolidated Statements of Operations.

8.  Leases

Lease Adoption on January 1, 2019

The Company adopted the new lease standard and applied the new rules starting on January 1, 2019 and elected not 
to restate prior periods as provided by the transition rules of the standard. Upon the adoption of the new lease standard 
on January 1, 2019, we recorded a right-of-use asset of $39,266 and a lease liability of $40,458. Included as a component 
of the adoption entry is the immaterial out-of-period correction of previously omitted capital leases embedded in our 
service agreements that were identified during our lease portfolio review. These leases were comprised of a right-of-
use asset of $16,620 and a lease liability of $17,812, with the resulting difference of $1,192 recorded as expense in the 
period. Based on quantitative and qualitative considerations, we do not believe the omitted capital leases were material 
to our historical consolidated financial statements.

Information about the Nature of WWE’s Lease Portfolio

As of December 31, 2019, the Company’s lease portfolio consists of operating and finance real estate leases for its 
sales offices, performance centers, warehouses and corporate related facilities. In addition, we have various live event 
production service arrangements that contain operating and finance equipment leases. With the exception of our new 
global headquarters lease that commenced on July 1, 2019 (see additional details below), our other real estate leases 
have remaining lease terms of approximately one year to eight years, some of which may include options to extend the 
leases. Our equipment leases, which are included as part of various operating service arrangements, generally have 
remaining lease terms of approximately one year to three years. Generally, no covenants are imposed by our lease 
agreements.

As previously announced on March 18, 2019, the Company entered into a lease with Stamford Washington Office 
LLC (the “Landlord”) under which the Company will lease approximately 415,266 rentable square feet in an office 
complex located in Stamford, Connecticut. The new location will allow the Company to bring together its operations, 
including its production studios and corporate offices, at its new site.

F-27

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

The lease commenced on July 1, 2019 at which time the Company gained control of the leased premises. The lease 
provides the Company with an 18 month free rent period from the lease commencement date, followed by an initial 
base term of 15 years with base rental payments of $19,101 per year for the first five years, and increasing to $20,927 
per year over the second five year term, and $22,754 per year over the third five year term. The lease includes five, five 
year renewal options, with the first three renewal options renewing at the lower of the then-escalated rent per the lease 
agreement or the fair market value rent, and the last two renewal options renewing at the fair market value rent. The 
lease is accounted for as a finance lease under the lease accounting guidance.

At lease commencement, the Company recorded a lease obligation of $325,453 and right-of-use asset of $285,762, 
net of tenant improvement allowances of $40,069 which are expected to be received from the landlord. The tenant 
improvement allowance is recorded within Other assets on our Consolidated Balance Sheets. The Company expects to 
complete its move into the new space in early 2021.

Practical Expedient Elections

The Company applied the “package” of transition practical expedients which allows for the Company as of the 
adoption date on January 1, 2019 to (i) not reassess whether any expired or existing contracts are or contain leases, 
(ii) to not reassess lease classification for any expired or existing leases, and (iii) to not reassess treatment of initial 
direct costs, if any, for any expired or existing leases. The Company did not elect the “hindsight” practical expedient 
which would have allowed the Company to use hindsight when determining the remaining lease term as of the adoption 
date on January 1, 2019.

Key Estimates and Judgments

Key estimates and judgments made in applying the lease accounting rules include how the Company determines 
(i)  the  discount  rate  it  uses  to  discount  the  unpaid  lease  payments  to  present  value,  (ii)  lease  term  and  (iii)  lease 
payments. ASC 842 requires a lessee to discount its unpaid lease payments using the interest rate implicit in the lease 
or, if that rate cannot be readily determined, its incremental borrowing rate. Generally, the Company cannot readily 
determine the interest rate implicit in the lease and therefore uses the incremental borrowing rate for its leases. The 
incremental borrowing rate reflects the rate of interest that the Company would pay on a collateralized basis to borrow 
an amount equal to the lease payments under similar terms. The incremental borrowing rates were generally determined 
by estimating the appropriate collateralized borrowing rates to be used for our leases and considered certain factors 
including,  the  lease  term,  economic  environment  and  the  assumed  credit  rating  profile  of  the  Company.  The  lease 
term for all of the Company’s lease arrangements include the noncancelable period of the lease plus, if applicable, any 
additional periods covered by an option to extend the lease that is reasonably certain to be exercised by the Company.

F-28

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

Quantitative Disclosures Related to Leases

The following table provides quantitative disclosure about the Company’s operating and financing leases for the 

periods presented:

Lease costs
Finance lease costs:

For the year ended 
December 31, 
2019

Amortization of right-of-use assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest on lease liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating lease costs  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other short-term and variable lease costs  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sublease income(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total lease costs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 12,556
10,020
8,693
1,914
(64)
$ 33,119

Other information
Cash paid for amounts included in the measurement of lease liabilities:

Operating cash flows from finance leases  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating cash flows from operating leases. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Finance cash flows from finance leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Right-of-use assets obtained in exchange for new finance lease liabilities(2)  . . . . . . . . . . . . . . . . . . . .
Right-of-use assets obtained in exchange for new operating lease liabilities(2) . . . . . . . . . . . . . . . . . . .

607
$
7,945
$
$
8,352
$ 286,330
6,283
$

Weighted-average remaining lease term - finance leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted-average remaining lease term - operating leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted-average discount rate - finance leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted-average discount rate - operating leases  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1)  Sublease income excludes rental income from owned properties.

(2) 

Includes right-of-use assets for leases that commenced after January 1, 2019.

As of 
December 31, 
2019

29.8 years
4.3 years
4.8%
4.6%

F-29

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

Maturity of lease liabilities as of December 31, 2019 were as follows:

2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total lease payment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Less: imputed interest  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total future minimum lease payments  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

9. 

Feature Film Production Assets, Net

Feature film production assets consisted of the following:

Operating 
Leases

$

7,510
6,348
3,396
1,917
1,613
2,670
23,454
(2,297)
$ 21,157

Finance 
Leases

$

8,292
20,883
19,345
19,255
19,205
636,313
723,293
(379,883)
$ 343,410

In release  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
In production  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
In development. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

As of December 31,
2018
2019
$12,430
$ 8,273
707
7,397
421
203
$13,558
$15,873

Approximately 27% of “In release” film production assets are estimated to be amortized over the next 12 months 
and approximately 63% of “In release” film production assets are estimated to be amortized over the next three years. 
We  anticipate  amortizing  80%  of  our  “In  release”  film  production  assets  within  five  years  as  we  receive  revenues 
associated with television distribution of our licensed films. During the years ended December 31, 2019, 2018 and 2017, 
we amortized $4,135, $3,106 and $11,748, respectively, of feature film production assets. During these periods, our 
films were released under a co-distribution model. Under the co-distribution model, third-party distribution partners 
control  the  distribution  and  marketing  of  co-distributed  films,  and  as  a  result,  we  recognize  our  share  of  revenue 
after the third-party distribution partners recoup distribution fees and expenses and results are reported to us. Results 
are typically reported  to us  in  periods subsequent to the initial release of the film. In  certain arrangements,  where 
worldwide film rights and interests are sold to third-party distribution partners, we recognize revenue upon delivery of 
the completed film to the third-party.

During the year ended December 31, 2019, one of our feature films, Fighting With My Family, was released via 
theatrical distribution. Additionally, during 2019, we recognized revenues of $1,250 associated with the sale of rights 
related to our feature film, Buddy Games.

During the year ended December 31, 2018, we released one film via theatrical distribution, Blood Brother, and 
one film direct to DVD, The Marine 6: Close Quarters. These two films comprised $1,998 of our “In release” feature 
film assets as of December 31, 2018.

We currently have three film designated as “In production.” We also have capitalized certain script development 
costs for various other film projects designated as “In development.” Capitalized script development costs are evaluated 
at each reporting period for impairment and to determine if a project is deemed to be abandoned. During the years ended 
December 31, 2019, 2018 and 2017, we expensed $282, $851 and $157, respectively, related to previously capitalized 
development costs related to abandoned projects.

F-30

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

Unamortized  feature  film  production  assets  are  evaluated  for  impairment  each  reporting  period.  We  review 
and revise estimates of ultimate revenue and participation costs at each reporting period to reflect the most current 
information  available.  If  estimates  for  a  film’s  ultimate  revenue  and/or  costs  are  revised  and  indicate  a  significant 
decline in a film’s profitability or if events or circumstances change that indicate we should assess whether the fair 
value of a film is less than its unamortized film costs, we calculate the film’s estimated fair value using a discounted 
cash flows model. If fair value is less than unamortized cost, the film asset is written down to fair value.

We recorded impairment charges of $1,301, $4,865 and $5,472 related to our feature films during the years ended 
December 31, 2019, 2018 and 2017, respectively. These impairment charges represent the excess of the recorded net 
carrying value over the estimated fair value.

10.  Television Production Assets, Net

Television production assets consisted of the following:

In release  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Completed but not released . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
In production  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

As of December 31,
2018
2019
$ 1,308
$ 1,042
—
171
6,165
2,959
$ 7,473
$ 4,172

Television production assets consist primarily of non-live event episodic television series we have produced for 
distribution through a variety of platforms, including on our WWE Network. Amounts capitalized include development 
costs,  production  costs,  production  overhead  and  employee  salaries.  Costs  to  produce  episodic  programming  for 
television  or  distribution  on  WWE  Network  are  amortized  in  the  proportion  that  revenues  bear  to  management’s 
estimates of the ultimate revenue expected to be recognized from exploitation, exhibition or sale.

Amortization of television production assets consisted of the following:

Television programming  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
WWE Network programming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

For the year ended December 31,
2017
2018
2019
$17,399
$22,312
$24,815
3,738
7,256
5,175
$21,137
$29,568
$29,990

Costs to produce our live event programming are expensed when the event is first broadcast, and are not included 

in the capitalized costs or amortization tables noted above.

Unamortized  television  production  assets  are  evaluated  for  impairment  each  reporting  period.  If  conditions 
indicate a potential impairment, and the estimated future cash flows are not sufficient to recover the unamortized asset, 
the asset is written down to fair value. In addition, if we determine that a program will not likely air, we will expense 
the remaining unamortized asset. During the years ended December 31, 2019, 2018 and 2017, we did not record any 
impairments related to our television production assets.

F-31

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

11.  Accounts Payable and Accrued Expenses

Accounts payable and accrued expenses consisted of the following:

Trade related  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Staff related  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management incentive compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Talent related  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued WWE Network related expenses  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued event and television production  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued legal and professional  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued purchases of property and equipment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued film liability  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued other  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

As of December 31,
2019
2018
$ 12,198
9,282
10,255
8,651
37,103
6,481
8,799
8,184
2,054
5,510
13,881
16,627
4,906
5,716
13,464
4,997
2,774
5,986
14,724
9,158
$ 120,158
$ 80,592

Accrued  other  includes  accruals  for  our  international  and  licensing  business  activities,  as  well  as  other 

miscellaneous accruals, none of which categories individually exceeds 5% of current liabilities.

12.  Convertible Debt

In December 2016 and January 2017, we issued $215,000 aggregate principal amount of 3.375% convertible senior notes 
due 2023 (the “Convertible Notes”). The Convertible Notes are due December 15, 2023, unless earlier repurchased by us or 
converted. Interest is payable semi-annually in arrears on June 15 and December 15 of each year, beginning on June 15, 2017.

The Convertible Notes are governed by an Indenture between us, as issuer, and U.S. Bank, National Association, 
as trustee. The Convertible Notes will be our general unsecured obligations and will rank senior in right of payment to 
any of our indebtedness that is expressly subordinated in right of payment to the Convertible Notes; equal in right of 
payment to any of our unsecured indebtedness that is not so subordinated; effectively junior in right of payment to any 
of our secured indebtedness to the extent of the value of the assets securing such indebtedness; and structurally junior 
to all indebtedness and other liabilities (including trade payables) of our subsidiaries. In the event of our bankruptcy, 
liquidation, reorganization or other winding up, our assets that secure secured debt will be available to pay obligations 
on the Convertible Notes only after all indebtedness under such secured debt has been repaid in full from such assets. 

Upon conversion of the Convertible Notes, we will pay or deliver, as the case may be, cash, shares of our Class A common 
stock or a combination of cash and shares of Class A common stock, at our election, at a conversion rate of approximately 
40.1405 shares of common stock per $1 principal amount of the Convertible Notes, which corresponds to an initial conversion 
price  of  approximately  $24.91  per  share  of  Class  A  common  stock.  At  any  time,  prior  to  the  close  on  the  business  day 
immediately preceding June 15, 2023, the Convertible Notes will be convertible under the following circumstances:

a)  During any calendar quarter beginning after the calendar quarter ending on December 31, 2016 (and only 
during such calendar quarter), if the last reported sale price of our Class A common stock for at least 20 trading days 
(whether  or  not  consecutive)  during  a  period  of  30  consecutive  trading  days  ending  on  the  last  trading  day  of  the 
immediately preceding quarter is greater than or equal to 130% of the conversion price on each applicable trading day;

b)  During the 5 business day period after any 10 consecutive trading day period (the “measurement period”) in 
which the trading price per $1 principal amount of Convertible Notes for each trading day of the measurement period 
was less than 98% of the product of the last reported sale price of our Class A common stock and the conversion rate 
on each such trading day;

c)  Upon the occurrence of specified corporate events; or

d)  On  or  after  June  15,  2023  until  the  close  of  business  on  the  second  scheduled  trading  day  immediately 
preceding  the  maturity  date,  holders  may  convert  all  or  any  portion  of  their  Convertible  Notes,  in  multiples  of 
$1 principal amount, at the option of the holder regardless of the foregoing circumstances.

F-32

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

Pursuant to item (a) noted above, the Convertible Notes have been convertible since April 1, 2018, and holders 
of  the  Convertible  Notes  have  the  right  to  convert  their  notes  at  any  time  through  at  least  March  31,  2020.  As  of 
December 31, 2019, since the Convertible Notes are convertible at the option of the holders, the Convertible Notes are 
reflected in current liabilities on our Consolidated Balance Sheet. As of December 31, 2019, no actual conversions have 
occurred to date. See Note 3, Earnings Per Share, for a description of the dilutive nature of the Convertible Notes. 

As a result of our cash conversion option, we separately accounted for the value of the embedded conversion 
option as a debt discount at its issuance date estimated fair value. The debt discount is amortized as additional non-cash 
interest expense over the term of the Convertible Notes using the effective interest method. The equity component is 
not remeasured as long as it continues to meet the conditions for equity classification. In accounting for the transaction 
costs related to the Note issuances, we allocated the total amount of offering costs incurred to the debt and equity 
components based on their relative values. Offering costs attributable to the debt component are amortized as non-cash 
interest expense over the term of the Convertible Notes. Offering costs attributable to the equity component were netted 
with the equity component in stockholders’ equity.

The Convertible Notes consisted of the following components:

As of December 31,

2019

2018

Debt component:

Principal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Unamortized debt discount . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Unamortized debt issuance costs  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net carrying amount . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 215,000
(22,738)
(3,595)
$ 188,667

$ 215,000
(27,629)
(4,281)
$ 183,090

Equity component(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 35,547

$ 35,547

(1)  Recorded in the Consolidated Balance Sheets within additional paid-in capital.

The following table sets forth total interest expense recognized related to the Convertible Notes:

3.375% contractual coupon  . . . . . . . . . . . . . . . . . . . . .
Amortization of debt discount. . . . . . . . . . . . . . . . . . .
Amortization of debt issuance costs  . . . . . . . . . . . . . .
Additional interest on Convertible Notes(1)  . . . . . . . .
Interest expense  . . . . . . . . . . . . . . . . . . . . . . . . . . .

For the year ended
December 31,
2018
$ 7,256
4,588
617
—
$12,461

2019
$ 7,256
4,891
686
1,370
$14,203

2017
$ 7,232
4,290
553
—
$12,075

(1)  During the year ended December 31, 2019, additional nonrecurring interest expense was incurred pursuant to the 
notes’ indenture related to the removal of the restrictive legend and assignment of the unrestricted CUSIP on the 
Convertible Notes.

Convertible Note Hedge

In connection with the pricing of the Convertible Notes in December 2016 and January 2017, we entered into 
convertible note hedge transactions with respect to our Class A common stock (the “Note Hedge”) with three separate 
counterparties. The Note Hedge transactions cover approximately 8.63 million shares of our Class A common stock 
and are exercisable upon conversion of the Convertible Notes. The Note Hedge will expire on December 15, 2023, 
unless earlier terminated. The Note Hedge transactions have been accounted for as part of additional paid-in capital. 

F-33

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

Warrant Transactions

In  connection  with  entering  into  the  Note  Hedge  transactions  described  above,  we  also  concurrently  entered 
into separate warrant transactions (the “Warrants”), to sell warrants to acquire approximately 8.63 million shares of 
our Class A common stock in connection with the Note Hedge transactions at an initial strike price of approximately 
$31.89  per  share,  which  represented  a  premium  of  approximately  60.0%  over  the  last  reported  sale  price  of  our 
Class A common stock of $19.93 on December 12, 2016 (initial issuance date of the Convertible Notes). The Warrants 
transactions have been accounted for as part of additional paid-in capital.

13.  Long-Term Debt and Credit Facility

Long-Term Debt

Included within Long-Term Debt are the following:

As of

December 31,
2019

December 31,
2018

Current portion of long-term debt:

Aircraft financing  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Mortgage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total current portion of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$ 3,218
395
3,613

Long-term debt:

Aircraft financing  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Mortgage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total long-term debt  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$ —
22,098
22,098

$ 4,740
378
5,118

$ 3,218
22,478
25,696

Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$ 25,711

$30,814

Mortgage

In September 2016, the Company acquired real property and assumed future obligations under a loan agreement, 
dated June 8, 2015, in the principal amount of $23,000, which loan is secured by a mortgage on the property. The loan 
bears interest at the rate of 4.50% per annum and required monthly interest only payments of $86 until June 2018 and 
interest and principal payments of $117 per month thereafter, with a balloon payment on maturity on July 5, 2025. 
There is a significant yield maintenance premium for prepayments. Pursuant to the loan agreement, since the assets of 
WWE Real Estate, a subsidiary of the Company, represent collateral for the underlying mortgage, these assets will not 
be available to satisfy debts and obligations due to any other creditors of the Company.

As of December 31, 2019, the scheduled principal repayments under our mortgage obligation for the subsequent 

five years and the remaining term of the mortgage are as follows:

December 31, 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
December 31, 2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
December 31, 2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
December 31, 2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
December 31, 2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$

395
412
431
451
472
20,332
$22,493

F-34

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

Aircraft Financing

 In August 2013, the Company entered into a $31,568 promissory note (the “Aircraft Note”) with Citizens Asset 
Finance, Inc., for the purchase of a 2007 Bombardier Global 5000 aircraft and refurbishments. In August 2017, the 
Aircraft  Note  was  assigned  to  Fifth  Third  Equipment  Finance  Company.  The  Aircraft  Note  bears  interest  at  a  rate 
of  2.18%  per  annum,  is  payable  in  monthly  installments  of  $406,  inclusive  of  interest,  and  has  a  final  maturity  of 
August 7, 2020. The Aircraft Note is secured by a first priority perfected security interest in the purchased aircraft. 

As of December 31, 2019, the scheduled principal repayments under our Aircraft Note obligation for the subsequent 

year is as follows:

December 31, 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$3,218
$3,218

The table above assumes that the Aircraft Note will not be prepaid prior to its maturity on August 7, 2020.

Credit Facility

Revolving Credit Facility

On  May  24,  2019,  the  Company  entered  into  an  amended  and  restated  $200,000  senior  unsecured  revolving 
credit facility with a syndicated group of banks, with JPMorgan Chase Bank, N.A. acting as Administrative Agent (the 
“Amended and Restated Revolving Credit Facility”). The Amended and Restated Revolving Credit Facility replaced 
the previous $100,000 revolving credit facility and, among other things, extends the maturity date from July 29, 2021 to 
May 24, 2024. Applicable interest rates for the borrowings under the Amended and Restated Revolving Credit Facility 
are  based  on  the  Company’s  current  consolidated  leverage  ratio.  As  of  December  31,  2019,  the  LIBOR-based  rate 
plus margin was 3.16%. The Company is required to pay a commitment fee calculated at a rate per annum of 0.175% 
on the average daily unused portion of the Amended and Restated Revolving Credit Facility. Under the terms of the 
Amended and Restated Revolving Credit Facility, the Company is subject to certain financial covenants and restrictions, 
including restrictions on our ability to pay dividends and limitations with respect to our indebtedness, liens, mergers 
and acquisitions, dispositions of assets, investments, capital expenditures and transactions with affiliates.

As of December 31, 2019, the Company was in compliance with the Amended and Restated Revolving Credit 
Facility, and had available debt capacity under the terms of the Amended and Restated Revolving Credit Facility of 
$200,000. As of December 31, 2019 and 2018, there were no amounts outstanding under the Amended and Restated 
Revolving Credit Facility. 

14. 

Income Taxes

For the years ended December 31, 2019, 2018 and 2017, the effective tax rate on income from continuing operations 

was 18.6%, 6.1% and 49.0%, respectively. 

The components of our tax provision are as follows:

Year Ended December 31,
2018

2019

2017

Current taxes:

Federal  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
State and local  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$

(294)
1,422
7,028

$

81
235
7,191

$ 7,785
1,313
8,750

Deferred taxes:

Federal  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
State and local  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total income tax expense  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

8,015
1,412
34
$17,617

(1,774)
737
(21)
$ 6,449

13,177
396
(1)
$31,420

F-35

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

Within the current foreign tax provision for the years ended December 31, 2019, 2018 and 2017 is $7,587, $7,350 
and $8,453, respectively, of foreign withholding taxes paid on income included within the US pre-tax book income 
below. The federal deferred tax provision for the year ended December 31, 2017 includes a charge of $10,878 associated 
with the remeasurement of our deferred tax assets due to the revised corporate tax rate as a result of the Tax Cuts and 
Jobs Act of 2017.

Components of income before income taxes are as follows:

United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Foreign  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total income before income taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Year Ended December 31,

2019
$92,701
1,977
$94,678

2018
$104,338
1,699
$106,037

2017
$62,280
1,780
$64,060

The  following  sets  forth  the  difference  between  the  provision/(benefit)  for  income  taxes  computed  at  the 
U.S. federal statutory income tax rate of 21% (for 2019 and 2018) and 35% (for 2017) and that reported for financial 
statement purposes:

Year Ended December 31,
2018
$ 22,268
4,915
(50)
(32)
—
2,672
46
233
248
(111)
(19)
(1,346)
122
(22,473)
(24)
$ 6,449

2019
$19,880
3,962
(53)
(16)
—
1,669
(23)
261
(87)
—
—
(422)
273
(9,394)
1,567
$17,617

2017
$22,421
1,472
(298)
(86)
(1,750)
136
(146)
317
44
10,878
406
—
—
(1,604)
(370)
$31,420

Statutory U.S. federal tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
State and local taxes, net of federal tax benefit . . . . . . . . . . . . . . . . . . . . . . . . . . 
Foreign rate differential . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Tax exempt interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Qualified production activity deduction  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Nondeductible executive compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Unrecognized tax benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Meals and entertainment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Employee Stock Purchase Plan  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Deferred tax asset remeasurement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Deemed repatriation transition tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Foreign-derived intangible income (FDII) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Global intangible low-taxed income (GILTI) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Excess tax benefits related to the vesting of share-based compensation . . . . . . . 
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

F-36

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

The  tax  effects  of  temporary  differences  and  net  operating  losses  that  give  rise  to  significant  portions  of  the 

deferred tax assets and deferred tax liabilities consisted of the following:

Deferred tax assets:

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock compensation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net operating loss carryforward. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign tax credits  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capitalized feature film production costs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities and reserves  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Lease obligations  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Federal benefit related to uncertain tax positions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets, gross . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

As of December 31,

2019

2018

$

110
1,702
1,555
5,572
1,080
7,158
695
1,750
1,410
1,041
7,951
40
30,064
(1,080)
28,984

$

145
1,329
1,932
7,090
1,103
5,055
2,193
1,619
1,418
1,278
—
108
23,270
(1,103)
22,167

Deferred tax liabilities:

Property and equipment depreciation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Right-of-use assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total deferred tax assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(12,509)
(1,664)
(4,470)
(3,124)
(21,767)
$ 7,217

(2,672)
—
—
(2,357)
(5,029)
$ 17,138

The temporary differences described above represent differences between the tax basis of assets or liabilities 
and  amounts  reported  in  the  consolidated  financial  statements  that  will  result  in  taxable  or  deductible  amounts  in 
future years when the reported amounts of the assets or liabilities are recovered or settled. The Company received tax 
deductions from the vesting of restricted stock units and performance stock units of $65,885, $115,792 and $21,457 in 
2019, 2018 and 2017, respectively. 

As of December 31, 2019 and 2018, we had $7,217 and $17,138, respectively, of deferred tax assets, net, included 
in our Consolidated Balance Sheets. The decrease in our net deferred tax asset balance was primarily driven by 100% 
bonus  depreciation,  the  change  in  valuation  of  various  equity  investments  and  method  changes  related  to  the  new 
revenue recognition standard, partially offset by the impact of the adoption of the new lease standard.

During the years ended December 31, 2019, 2018 and 2017, we recognized $9,394, $22,473 and $1,604, respectively, 
of excess tax benefits related to the Company’s share-based compensation awards at vesting. Income tax effects of 
vested awards are included within the provision for income taxes on the Consolidated Statements of Operations. The 
tax  benefit  recorded  is  driven  by  the  increase  in  the  Company’s  stock  price  between  the  original  grant  date  of  the 
awards and their subsequent vesting date. The corresponding offset of these tax benefits is included as a component of 
Prepaid expenses and other current assets within our Consolidated Balance Sheets.

F-37

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

Discrete tax items, including the aforementioned excess tax benefits, resulted in a net tax benefit of $7,919 and 
$22,650 during the years ended December 31, 2019 and 2018, respectively, and a net tax expense of $9,160 during the 
year ended December 31, 2017. Excluding these items, our effective tax rate was 27%, 27% and 35% for the years ended 
December 31, 2019, 2018 and 2017, respectively.

As of December 31, 2019 and 2018, we had valuation allowances of $1,080 and $1,103 respectively, to reduce 
our deferred tax assets to an amount more likely than not to be recovered. This valuation allowance relates to foreign 
income taxes and the resulting net operating losses in foreign jurisdictions where we have ceased operations.

The Company considers all available evidence, both positive and negative, to determine whether, based on the 
weight of that evidence, a valuation allowance is required to reduce the net deferred tax assets to the amount that is 
more likely than not to be realized in future periods. The Company believes that based on past performance, expected 
future taxable income and prudent and feasible tax planning strategies, it is more likely than not that the net deferred 
tax assets will be realized. Changes in these factors may cause us to increase our valuation allowance on deferred tax 
assets, which would impact our income tax expense in the period we determine that these factors have changed.

We are subject to periodic audits of our various tax returns by government agencies which could result in possible 
tax liabilities. Although the outcome of these matters cannot currently be determined, we believe the outcome of these 
audits will not have a material effect on our financial statements.

Unrecognized Tax Benefits

For the year ended December 31, 2019, we recognized $193 of previously unrecognized tax benefits. This primarily 
relates to the statute of limitations expiring in certain state and local jurisdictions. Included in the amount recognized 
was $8 of potential interest and penalties related to uncertain tax positions. For the year ended December 31, 2018, 
we recognized $108 of previously unrecognized tax benefits relating to the statute of limitations expiring in certain 
state and local jurisdictions. Included in the amount recognized was $15 of potential interest and penalties related to 
uncertain tax positions. The recognition of these amounts contributed to our effective tax rate of 18.6% for the year 
ended December 31, 2019 as compared to 6.1% for the year ended December 31, 2018.

At December 31, 2019, we had $251 of unrecognized tax benefits, which if recognized, would affect our effective 
tax rate, which is classified in Other non-current liabilities. At December 31, 2018, we had $420 of unrecognized tax 
benefits, which is classified in Other non-current liabilities. 

Unrecognized tax benefit activity is as follows:

Beginning Balance- January 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Increase to unrecognized tax benefits recorded for positions taken during  

the current year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Increase to unrecognized tax benefits recorded for positions taken during a prior period . . . . 
Decrease in unrecognized tax benefits relating to settlements with taxing authorities . . . . . . 
Decrease to unrecognized tax benefits resulting from a lapse of the  

Year Ended December 31,

2019
$ 420

2018
$389

7
9
—

64
65
(7)

applicable statute of limitations  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Ending Balance- December 31 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

(185)
$ 251

(91)
$420

We recognize potential accrued interest and penalties related to uncertain tax positions in income tax expense. 
We have $63 of accrued interest and $31 of accrued penalties related to uncertain tax positions as of December 31, 2019 
classified in Other non-current liabilities. At December 31, 2018, we had $61 of accrued interest and $31 of accrued 
penalties related to uncertain tax positions classified in Other non-current liabilities.

F-38

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

Based upon the expiration of statutes of limitations and possible settlements in several jurisdictions, we believe 
it is reasonably possible that the total amount of previously unrecognized tax benefits may decrease by $146 within 12 
months after December 31, 2019. 

We file income tax returns in the United States and various state, local, and foreign jurisdictions. During 2019 and 
2018, the Company settled audits with various state and local jurisdictions. We are generally subject to examination by 
the IRS for years ending on or after December 31, 2016. We are also subject to examination by various state and local 
jurisdictions for years ending on or after December 31, 2016.

15.  Film and Television Production Incentives

The Company has access to various governmental programs that are designed to promote film and television 
production within the United States of America and certain international jurisdictions. Incentives earned with respect 
to expenditures on qualifying film production activities and qualifying capital projects are recorded as an offset to the 
related asset balances. Incentives earned with respect to television and other production activities are recorded as an 
offset to production expenses. The Company recognizes these benefits when we have reasonable assurance regarding 
the realizable amount of the incentives. 

We recorded the following incentives during the years ended December 31, 2019, 2018 and 2017:

Television production incentives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Feature film production incentives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Infrastructure improvement incentives on qualifying capital projects. . . . . . . . . . . 
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Year Ended December 31,
2018
$12,166
—
—
$12,166

2019
$13,539
288
1,438
$15,265

2017
$11,260
3,683
—
$14,943

16.  Commitments and Contingencies

We have certain commitments, including various service contracts with certain vendors and various talent. Our 

future commitments related to our operating and finance leases are separately disclosed in Note 8, Leases.

Future minimum payments as of December 31, 2019 under the agreements described above were as follows: 

2020  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2022  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2023  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2024  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Service Contracts 
and Talent 
Commitments
$28,836
18,360
11,941
263
262
177
$59,839

Legal Proceedings 

On October 23, 2014, a lawsuit was filed in the U. S. District Court for the District of Oregon, entitled William 
Albert  Haynes  III,  on  behalf  of  himself  and  others  similarly  situated,  v.  World  Wrestling  Entertainment,  Inc.  This 
complaint  was  amended  on  January  30,  2015  and  alleged  that  the  Company  ignored,  downplayed,  and/or  failed  to 
disclose the risks associated with traumatic brain injuries suffered by WWE’s performers and seeks class action status. 

F-39

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

On March 31, 2015, the Company filed a motion to dismiss the first amended class action complaint in its entirety or, 
if not dismissed, to transfer the lawsuit to the U.S. District Court for the District of Connecticut. Without addressing 
the merits of the Company’s motion to dismiss, the Court transferred the case to Connecticut on June 25, 2015. The 
plaintiffs filed an objection to such transfer, which was denied on July 27, 2015. On January 16, 2015, a second lawsuit 
was  filed  in  the  U.S.  District  Court  for  the  Eastern  District  of  Pennsylvania,  entitled  Evan  Singleton  and  Vito 
LoGrasso, individually and on behalf of all others similarly situated, v. World Wrestling Entertainment, Inc., alleging 
many  of  the  same  allegations  as  Haynes.  On  February  27,  2015,  the  Company  moved  to  transfer  venue  to  the  U.S. 
District Court for the District of Connecticut due to forum-selection clauses in the contracts between WWE and the 
plaintiffs and that motion was granted on March 23, 2015. The plaintiffs filed an amended complaint on May 22, 2015 
and, following a scheduling conference in which the court ordered the plaintiffs to cure various pleading deficiencies, 
the plaintiffs filed a second amended complaint on June 15, 2015. On June 29, 2015, WWE moved to dismiss the second 
amended complaint in its entirety. On April 9, 2015, a third lawsuit was filed in the U. S. District Court for the Central 
District of California, entitled Russ McCullough, a/k/a “Big Russ McCullough,” Ryan Sakoda, and Matthew R. Wiese 
a/k/a “Luther Reigns,” individually and on behalf of all others similarly situated, v. World Wrestling Entertainment, 
Inc., asserting similar allegations to Haynes. The Company again moved to transfer the lawsuit to Connecticut due to 
forum-selection  clauses  in  the  contracts  between  WWE  and  the  plaintiffs,  which  the  California  court  granted  on 
July 10, 2015. On September 21, 2015, the plaintiffs amended this complaint, and, on November 16, 2015, the Company 
moved to dismiss the amended complaint. Each of these suits sought unspecified actual, compensatory and punitive 
damages and injunctive relief, including ordering medical monitoring. The Haynes and McCullough cases purport to 
be class actions. On February 18, 2015, a lawsuit was filed in Tennessee state court and subsequently removed to the 
U.S. District Court for the Western District of Tennessee, entitled Cassandra Frazier, individually and as next of kin to 
her deceased husband, Nelson Lee Frazier, Jr., and as personal representative of the Estate of Nelson Lee Frazier, Jr. 
Deceased, v. World Wrestling Entertainment, Inc. A similar suit was filed in the U. S. District Court for the Northern 
District of Texas entitled Michelle James, as mother and next friend of Matthew Osborne, minor child, and Teagan 
Osborne, a minor child v. World Wrestling Entertainment, Inc. These lawsuits contain many of the same allegations as 
the  other  lawsuits  alleging  traumatic  brain  injuries  and  further  allege  that  the  injuries  contributed  to  these  former 
talents’ deaths. WWE moved to transfer the Frazier and Osborne lawsuits to the U.S. District Court for the District of 
Connecticut based on forum-selection clauses in the decedents’ contracts with WWE, which motions were granted by 
the  respective  courts.  On  November  23,  2015,  amended  complaints  were  filed  in  Frazier  and  Osborne,  which  the 
Company moved to dismiss on December 16, 2015 and December 21, 2015, respectively. On November 10, 2016, the 
Court granted the Company’s motions to dismiss the Frazier and Osborne lawsuits in their entirety. On June 29, 2015, 
the Company filed a declaratory judgment action in the U. S. District Court for the District of Connecticut entitled 
World Wrestling Entertainment, Inc. v. Robert Windham, Thomas Billington, James Ware, Oreal Perras and various 
John and Jane Does seeking a declaration against these former performers that their threatened claims related to alleged 
traumatic brain injuries and/or other tort claims are time-barred. On September 21, 2015, the defendants filed a motion 
to dismiss this complaint, which the Company opposed. The Court previously ordered a stay of discovery in all cases 
pending decisions on the motions to dismiss. On January 15, 2016, the Court partially lifted the stay and permitted 
discovery  only  on  three  issues  in  the  case  involving  Singleton  and  LoGrasso.  Such  discovery  was  completed  by 
June 1, 2016. On March 21, 2016, the Court issued a memorandum of decision granting in part and denying in part the 
Company’s  motions  to  dismiss  the  Haynes,  Singleton/LoGrasso,  and  McCullough  lawsuits.  The  Court  granted  the 
Company’s  motions  to  dismiss  the  Haynes  and  McCullough  lawsuits  in  their  entirety  and  granted  the  Company’s 
motion  to  dismiss  all  claims  in  the  Singleton/LoGrasso  lawsuit  except  for  the  claim  of  fraud  by  omission.  On 
March  22,  2016,  the  Court  issued  an  order  dismissing  the  Windham  lawsuit  based  on  the  Court’s  memorandum  of 

F-40

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

decision on the motions to dismiss. On April 4, 2016, the Company filed a motion for reconsideration with respect to 
the Court’s decision not to dismiss the fraud by omission claim in the Singleton/LoGrasso lawsuit and, on April 5, 2016, 
the Company filed a motion for reconsideration with respect to the Court dismissal of the Windham lawsuit. On July 21, 
2016, the Court denied the Company’s motion in the Singleton/LoGrasso lawsuit and granted in part the Company’s 
motion in the Windham lawsuit. On April 20, 2016, the plaintiffs filed notices of appeal of the Haynes and McCullough 
lawsuits. On April 27, 2016, the Company moved to dismiss the appeals for lack of appellate jurisdiction, which motions 
were granted, and the appeals were dismissed with leave to appeal upon the resolution of all of the consolidated cases. 
The Company filed a motion for summary judgment on the sole remaining claim in the Singleton/LoGrasso lawsuit, 
which was granted on March 28, 2018. The Company also filed a motion for judgment on the pleadings against the 
Windham  defendants.  Lastly,  on  July  18,  2016,  a  lawsuit  was  filed  in  the  U.S.  District  Court  for  the  District  of 
Connecticut, entitled Joseph M. Laurinaitis, et al. vs. World Wrestling Entertainment, Inc. and Vincent K. McMahon, 
individually and as the trustee of certain trusts. This lawsuit contains many of the same allegations as the other lawsuits 
alleging  traumatic  brain  injuries  and  further  alleges,  among  other  things,  that  the  plaintiffs  were  misclassified  as 
independent  contractors  rather  than  employees  denying  them,  among  other  things,  rights  and  benefits  under  the 
Occupational Safety and Health Act (OSHA), the National Labor Relations Act (NLRA), the Family and Medical Leave 
Act (FMLA), federal tax law, and various state Worker’s Compensation laws. This lawsuit also alleges that the booking 
contracts and other agreements between the plaintiffs and the Company are unconscionable and should be declared 
void, entitling the plaintiffs to certain damages relating to the Company’s use of their intellectual property. The lawsuit 
alleges claims for violation of RICO, unjust enrichment, and an accounting against Mr. McMahon. The Company and 
Mr. McMahon moved to dismiss this complaint on October 19, 2016. On November 9, 2016, the Laurinaitis plaintiffs 
filed an amended complaint. On December 23, 2016, the Company and Mr. McMahon moved to dismiss the amended 
complaint. On September 29, 2017, the Court issued an order on the motion to dismiss pending in the Laurinaitis case 
and on the motion for judgment on the pleadings pending in the Windham case. The Court reserved judgment on the 
pending motions and ordered that within thirty-five (35) days of the date of the order the Laurinaitis plaintiffs and the 
Windham defendants file amended pleadings that comply with the Federal Rules of Civil Procedure. The Court further 
ordered that each of the Laurinaitis plaintiffs and the Windham defendants submit to the Court for in camera review 
affidavits signed and sworn under penalty of perjury setting forth facts within each plaintiff’s or declaratory judgment-
defendant’s  personal  knowledge  that  form  the  factual  basis  of  their  claim  or  defense.  On  November  3,  2017,  the 
Laurinaitis  plaintiffs  filed  a  second  amended  complaint.  The  Company  and  Mr.  McMahon  believe  that  the  second 
amended  complaint  failed  to  comply  with  the  Court’s  September  29,  2017  order  and  otherwise  remained  legally 
defective for all of the reasons set forth in their motion to dismiss the amended complaint. Also on November 3, 2017, 
the  Windham  defendants  filed  a  second  answer.  On  November  17,  2017,  the  Company  and  Mr.  McMahon  filed  a 
response  that,  among  other  things,  urged  the  Court  to  grant  the  motion  for  judgment  on  the  pleadings  against  the 
Windham defendants and dismiss the Laurinaitis plaintiffs’ complaint with prejudice and award sanctions against the 
Laurinaitis plaintiffs’ counsel because the amended pleadings failed to comply with the Court’s September 29, 2017 
order and the Federal Rules of Civil Procedure. On September 17, 2018, the Court granted the motion to dismiss filed 
by the Company and Mr. McMahon in the Laurinaitis case in its entirety, awarded sanctions against the Laurinaitis 
plaintiffs’ counsel, and granted the Company’s motion for judgment on the pleadings against the Windham defendants. 
The plaintiffs have attempted to appeal these decisions. On November 16, 2018, the Company moved to dismiss all of 
the appeals, except for the appeal of the dismissal of the Laurinaitis case, for being filed untimely. On April 4, 2019, the 
Second Circuit issued an order referring the Company’s motions to dismiss to the panel that will determine the merits 
of the appeals. The plaintiffs-appellants’ opening brief was filed on July 8, 2019. The Company and Mr. McMahon filed 
their appellees’ brief on October 7, 2019. The plaintiffs-appellants filed a reply brief on October 28, 2019. The Company 
believes all claims and threatened claims against the Company in these various lawsuits were prompted by the same 
plaintiffs’ lawyer and that all are without merit. The Company intends to continue to defend itself against the attempt 
to appeal these decisions vigorously.

F-41

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

In addition to the foregoing, from time to time we become a party to other lawsuits and claims. By its nature, the 
outcome of litigation is not known, but the Company does not currently expect this ordinary course litigation to have a 
material adverse effect on our financial condition, results of operations or liquidity.

17.  Related Party Transactions

Vincent K. McMahon, Chairman of the Board of Directors and Chief Executive Officer, controls a substantial 
majority  of  the  voting  power  of  the  issued  and  outstanding  shares  of  our  common  stock.  Through  the  beneficial 
ownership of a substantial majority of our Class B common stock, Mr. McMahon can effectively exercise control over 
our affairs.

As previously announced, in April 2018, the Company entered into transactions with Alpha Entertainment, LLC 
(“Alpha”), an entity controlled by Vincent K. McMahon, granting Alpha rights to launch a professional football league 
under  the  name  “XFL”.  Under  these  agreements,  WWE  received,  among  other  things,  an  equity  interest  in  Alpha 
without payment by, or other financial obligation on the part of, WWE. The investment will be accounted for under 
the equity method of accounting. WWE’s equity interest in the net assets of Alpha at the transaction closing date on 
April 3, 2018 was insignificant. After Alpha’s formation, we recorded our proportionate share of Alpha’s reported net 
losses which exceeded the carrying amount of the investment and reduced the investment value to zero as of June 30, 
2018. Subsequent losses after that date are not required or provided for, after which we will resume accounting for the 
investment under the equity method if Alpha subsequently has net income and our share of that net income exceeds the 
share of net losses we did not recognize during the period the equity method of accounting was suspended. In addition, 
WWE entered into a support services agreement to provide Alpha with certain administrative support services with 
such services billed to Alpha on a cost-plus margin basis. During the years ended December 31, 2019 and 2018, the 
Company billed Alpha $3,250 and $1,305, respectively, for services rendered under the support services agreement. 
As of December 31, 2019 and 2018, the Company had $236 and $474, respectively, of current receivables for amounts 
billed to Alpha.

18.  Stockholders’ Equity

Stock Repurchase Program

In February 2019, the Company’s Board of Directors authorized a stock repurchase program of up to $500,000 
of  our  common  stock.  Repurchases  may  be  made  from  time  to  time  at  management’s  discretion  subject  to  certain 
pre-approved parameters and in accordance with all applicable securities and other laws and regulations. The stock 
repurchase program does not obligate the Company to repurchase any minimum dollar amount or number of shares and 
may be modified, suspended or discontinued at any time.

During  the  year  ended  December  31,  2019,  the  Company  repurchased  1,398,385  shares  of  common  stock  in 
the open market at an average price of $59.67 for an aggregate amount of $83,441. All share repurchases have been 
retired. As of December 31, 2019, $416,559 of common stock may be repurchased under the stock repurchase program 
announced in February 2019.

Stock  repurchases  are  accounted  for  under  the  cost  method.  All  shares  repurchased  to  date  have  been  retired 
by the Company with no unsettled share repurchases as of December 31, 2019. When the Company retires its own 
common  stock,  the  excess  of  the  repurchase  price  over  par  value  is  allocated  between  additional  paid-in  capital 
and retained earnings, with certain limitations. The portion allocated to additional paid-in capital is determined by 
applying a percentage, determined by dividing the number of shares to be retired by the number of shares issued and 
outstanding as of the retirement date, to the balance of additional paid-in capital as of the retirement date. Direct costs 
incurred to repurchase the common stock were not material and were expensed in the period incurred. For the year 
ended December 31, 2019, $70,991 and $12,436 was deducted from retained earnings and additional paid-in capital, 
respectively, related to the common stock shares retired.

F-42

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

Class B Convertible Common Stock

Our Class B common stock is fully convertible into Class A common stock, on a one for one basis, at any time 
at the option of the holder. The two classes are entitled to equal per share dividends and distributions and vote together 
as a class with each share of Class B entitled to ten votes and each share of Class A entitled to one vote, except when 
separate class voting is required by applicable law. If, at any time, any shares of Class B common stock are beneficially 
owned by any person other than Vincent McMahon, Linda McMahon, any descendant of either of them, any entity 
which  is  wholly  owned  and  is  controlled  by  any  combination  of  such  persons  or  any  trust,  all  the  beneficiaries  of 
which are any combination of such persons, each of those shares will automatically convert into shares of Class A 
common stock. During the years ended December 31, 2019, 2018 and 2017, Class B shares were sold, resulting in their 
conversion to Class A shares. Through his beneficial ownership of a substantial majority of our Class B common stock, 
our controlling stockholder, Vincent McMahon, can effectively exercise control over our affairs, and his interests could 
conflict with the holders of our Class A common stock.

Dividends

We declared and paid quarterly dividends of $0.12 per share, totaling $37,431, $37,243, and $36,854 on all Class 

A and Class B shares for the years ended December 31, 2019, 2018 and 2017, respectively.

19.  Stock-based Compensation

Our 2016 Omnibus Incentive Plan (the “2016 Plan”) provides for the grant of incentive or non-qualified stock 
options, stock appreciation rights, restricted stock, restricted stock units, other stock-based awards and performance 
awards  to  eligible  participants  as  determined  by  the  Compensation  Committee  of  the  Board  of  Directors.  Awards 
may be granted as incentives and rewards to encourage officers, employees, consultants, advisors and independent 
contractors of the Company and its affiliates and to non-employee directors of the Company to participate in our long-
term success.

As of December 31, 2019, there were approximately 3.3 million shares available for future grants under the 2016 

Plan. It is our policy to issue new shares to satisfy option exercises and the vesting of RSUs, PSUs and PSU-TSRs.

Stock-based compensation costs, which includes costs related to RSUs, PSUs and PSU-TSRs totaled $28,025, 

$37,323 and $23,875 for the years ended December 31, 2019, 2018 and 2017, respectively.

Restricted Stock Units

The  Company  grants  RSUs  to  officers  and  employees  under  the  2016  Plan.  Stock-based  compensation  costs 
associated with our RSUs are determined using the fair market value of the Company’s common stock on the date of the 
grant. These costs are recognized over the requisite service period using the graded vesting method, net of estimated 
forfeitures.  RSUs  have  a  service  requirement  typically  over  a  3.5  years  vesting  schedule  and  vest  in  equal  annual 
installments. We estimate forfeitures based on historical trends when recognizing compensation expense and adjust 
the estimate of forfeitures when they are expected to differ or as forfeitures occur. Unvested RSUs accrue dividend 
equivalents at the same rate as are paid on our shares of Class A common stock. The dividend equivalents are subject 
to the same vesting schedule as the underlying RSUs.

F-43

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

The following tables summarize the RSU activity for the year ended December 31, 2019:

Unvested at January 1, 2019  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividend equivalents  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unvested at December 31, 2019. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted-
Average
Grant-Date
Fair Value
$26.52
$83.01
$23.72
$41.60
$29.04
$45.41

Units
409,665
88,265
(200,793)
(27,210)
2,480
272,407

Tax benefits realized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted-average grant-date fair value of RSUs granted . . . . . . . . . . . . . . . . . . . . . .
Fair value of RSUs vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,
2018
$16,272
6,872
3,709

2019
$13,813
7,327
4,763

2017
$2,920
6,054
2,490

As of December 31, 2019, total unrecognized stock-based compensation expense related to unvested RSUs net of 
estimated forfeitures, was $6,247 before income taxes, and is expected to be recognized over a weighted-average period 
of approximately 1.6 years.

Performance Stock Units

The  Company  grants  PSUs  to  officers  and  employees  under  the  2016  Plan.  Stock-based  compensation  costs 
associated with our PSUs are initially determined using the fair market value of the Company’s common stock on the 
date the awards are approved by our Compensation Committee (service inception date). The vesting of these PSUs 
are subject to certain performance conditions and a service requirement of typically 3.5 years. Until the performance 
conditions  are  met,  stock  compensation  costs  associated  with  these  PSUs  are  re-measured  each  reporting  period 
based upon the fair market value of the Company’s common stock and the estimated performance attainment on the 
reporting date. The ultimate number of PSUs that are issued to an employee is the result of the actual performance 
of the Company at the end of the performance period compared to the performance conditions, and can range from 
0%  to  200%  of  the  initial  grant.  Stock  compensation  costs  for  our  PSUs  are  recognized  over  the  requisite  service 
period using the graded vesting method, net of estimated forfeitures. We estimate forfeitures based on historical trends 
when recognizing compensation expense and adjust the estimate of forfeitures when they are expected to differ or as 
forfeitures occur. Unvested PSUs accrue dividend equivalents once the performance conditions are met at the same rate 
as are paid on our shares of Class A common stock. The dividend equivalents are subject to the same vesting schedule 
as the underlying PSUs.

F-44

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

The following tables summarize the PSU activity for the year ended December 31, 2019:

Unvested at January 1, 2019  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Achievement adjustment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividend equivalents  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unvested at December 31, 2019. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted-
Average
Grant-Date
Fair Value
$39.98
$64.87
$83.51
$38.83
$65.19
$56.74
$67.97

Units
1,116,085
155,872
297,061
(837,597)
(16,344)
6,321
721,398

Tax benefits realized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Weighted-average grant-date fair value of PSUs granted  . . . . . . . . . . . . . . . . . . . . . 
Fair value of PSUs vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Year Ended December 31,
2018
$99,520
27,635
24,591

2019
$52,072
10,111
32,523

2017
$18,538
16,833
15,301

During  the  year  ended  December  31,  2018  we  granted  369,996  PSUs,  which  were  subject  to  performance 
conditions. During the first quarter of 2019, it was determined that the performance conditions related to these PSUs 
were exceeded, which resulted in an achievement adjustment increase of 297,061 PSUs in 2019 relating to the initial 
2018 PSU grant.

As of December 31, 2019, total unrecognized stock-based compensation expense related to unvested PSUs, net 
of estimated forfeitures, was $16,633 before income taxes, and is expected to be recognized over a weighted-average 
period of approximately 1.3 years.

Performance Stock Units with a Market Condition Tied to Relative Total Shareholder Return

During the first quarter of 2018, the Compensation Committee approved certain agreements to grant PSU-TSRs 
with a market condition where vesting is conditioned upon the total shareholder return performance of the Company’s 
stock relative to the performance of a peer group over five distinct performance periods from 2018 through 2024. The 
payout for each performance period can vest at between 50% and 175% of the target award based on the percentile ranking 
of  WWE’s  total  shareholder  return  performance  with  vesting  capped  at  100%  if  WWE’s  absolute  total  shareholder 
return is negative. The grant date fair value of the award was calculated using a Monte-Carlo simulation model which 
factors in the number of awards to be earned based on the achievement of the market condition. This model simulates 
the various stock price movements of the Company and peer group companies using certain assumptions, including 
the  stock  price  of  WWE  and  those  of  the  peer  group,  stock  price  volatility,  the  risk-free  interest  rate,  correlation 
coefficients, and expected dividend yield. The grant date fair value of the award totaled $16,168 and is being amortized 
as  compensation  cost  over  the  requisite  service  period  using  the  graded  vesting  method  from  March  2018  through 
July 2024.

F-45

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

The following tables summarize the PSU-TSR activity for the year ended December 31, 2019:

Unvested at January 1, 2019  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Unvested at December 31, 2019. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Tax benefits realized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted-average grant-date fair value of PSU-TSRs granted . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of PSU-TSRs vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted-
Average 
Grant-Date 
Fair Value
$47.42
—
$ —
$47.42

Units
340,971
—
—
340,971

Year Ended December 31,

2019
$—
—
—

2018
$ —
16,168
—

As of December 31, 2019, total unrecognized stock-based compensation expense related to unvested PSU-TSRs, 
net of estimated forfeitures, was $1,855 before income taxes, and is expected to be recognized over a weighted-average 
period of approximately 3.3 years.

Employee Stock Purchase Plan

We  provide  a  stock  purchase  plan  for  our  employees.  Under  the  plan,  all  eligible  regular  full-time  employees 
may contribute up to 10% of their base compensation (subject to certain dollar limits) to the semi-annual purchase 
of shares of our common stock. The purchase price is 85% of the fair market value at certain plan-defined dates. As 
this plan is defined as compensatory, a charge is recorded to General and administrative expenses for the difference 
between the fair market value and the discounted price. During 2019, 2018 and 2017, employees purchased 34,001, 
65,255 and 72,882 shares of our common stock which resulted in an expense of $488, $1,981, and $276, respectively. 
As of December 31, 2019, 1.5 million shares of the Company’s common stock are available for issuance under the 2012 
Employee Stock Purchase Plan.

20.  Employee Benefit Plans

We sponsor a 401(k) defined contribution plan covering substantially all employees. Under this plan, participants 
are allowed to make contributions based on a percentage of their salary, subject to a statutorily prescribed annual limit. 
We make matching contributions of 50% of each participant’s contributions, up to 6% of eligible compensation. We 
may also make additional discretionary contributions to the 401(k) plan. Our expense for matching contributions to 
the 401(k) plan was $2,977, $2,570 and $2,341 for the years ended December 31, 2019, 2018 and 2017, respectively. The 
Company did not make any discretionary contributions for the years ended December 31, 2019, 2018 or 2017.

21.  Segment Information

The Company currently classifies its operations into three reportable segments: Media, Live Events and Consumer 
Products. Segment information is prepared on the same basis that our chief operating decision maker manages the 
segments, evaluates financial results, and makes key operating decisions.

Certain business support functions including sales and marketing, our international offices and talent development 
are allocated to the three reportable segments based primarily on a percentage of revenue contribution. The remaining 
unallocated corporate expenses largely relate to corporate functions such as finance, legal, human resources, facilities 

F-46

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

and  information  technology.  The  Company  does  not  allocate  these  costs  to  its  business  segments,  as  they  do  not 
directly relate to revenue generating activities. These unallocated corporate expenses will be shown, as applicable, as a 
reconciling item in tables where segment and consolidated results are both shown. Revenues from transactions between 
our operating segments are not material.

The Company presents Adjusted OIBDA as the primary measure of segment profit (loss). The Company defines 
Adjusted OIBDA as operating income before depreciation and amortization, excluding stock-based compensation, certain 
impairment charges and other non-recurring material items. Adjusted OIBDA includes amortization and depreciation 
expenses directly related to our revenue generating activities, including feature film and television production asset 
amortization, amortization of costs related to content delivery and technology assets utilized for our WWE Network, 
as well as amortization of right-of-use assets related to finance leases of equipment used to produce and broadcast our 
live events. The Company believes the presentation of Adjusted OIBDA is relevant and useful for investors because it 
allows investors to view our segment performance in the same manner as the primary method used by management to 
evaluate segment performance and make decisions about allocating resources. Additionally, we believe that Adjusted 
OIBDA is a primary measure used by media investors, analysts and peers for comparative purposes.

We do not disclose assets by segment information. We do not provide assets by segment information to our chief 
operating  decision  maker,  as  that  information  is  not  typically  used  in  the  determination  of  resource  allocation  and 
assessing business performance of each reportable segment.

The following tables present summarized financial information for each of the Company’s reportable segments:

Year Ended December 31,

2019

2018

2017

Net revenues:

Media  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Live Events. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Consumer Products  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total net revenues. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$ 743,099
125,585
91,758
$ 960,442

$ 683,351
144,203
102,606
$ 930,160

$ 535,570
151,705
113,684
$ 800,959

Depreciation and amortization:

Media  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Live Events. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Consumer Products  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Corporate  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . 

$ 12,592
—
—
21,535
$ 34,127

$ 11,863
—
—
13,206
$ 25,069

$ 11,884
—
—
14,166
$ 26,050

Adjusted OIBDA:

Media  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Live Events. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Consumer Products  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Corporate  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Total Adjusted OIBDA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$ 224,136
9,376
28,559
(82,038)
$ 180,033

$ 210,579
20,543
28,376
(80,647)
$ 178,851

$ 141,625
27,115
37,727
(70,389)
$ 136,078

F-47

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

Reconciliation of Total Operating Income to Total Adjusted OIBDA

Total operating income  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other adjustments(1)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Adjusted OIBDA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2019
$116,510
34,127
29,396
—
$180,033

2018
$114,478
25,069
39,304
—
$178,851

2017
$ 75,578
26,050
24,151
10,299
$136,078

(1)  Other adjustments for the year ended December 31, 2017 include $5,586 of non-recurring legal matters and other 

contractual obligations, and $4,713 of certain impairment charges related to our feature films.

Geographic Information

Net  revenues  by  major  geographic  region  are  based  upon  the  geographic  location  of  where  our  content  is 

distributed. The information below summarizes net revenues to unaffiliated customers by geographic area:

North America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Europe/Middle East/Africa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Asia Pacific  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Latin America  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total net revenues. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2019
$656,642
223,471
67,493
12,836
$960,442

2018
$612,322
237,196
69,064
11,578
$930,160

2017
$599,697
125,639
61,568
14,055
$800,959

The Company’s property and equipment was almost entirely located in the United States at December 31, 2019 
and 2018. During the years ended December 31, 2019 and 2018, there were two customers with revenues individually 
in excess of 10% of total consolidated net revenues. During the year ended December 31, 2017, there was one customer 
with revenues individually in excess of 10% of total consolidated net revenues. These revenues are primarily reflected 
in our Media segment.

22.  Concentration of Credit Risk

We continually monitor our position with, and the credit quality of, the financial institutions that are counterparties 
to our financial instruments. Our accounts receivable relate principally to a limited number of distributors, including our 
WWE Network, television, and pay-per-view distributors, and licensees. We closely monitor the status of receivables 
with these customers and maintain allowances for anticipated losses as deemed appropriate. At December 31, 2019 
our largest receivable balance from customers was 49% of our gross accounts receivable. At December 31, 2018, our 
largest receivable balance from customers was 30% of our gross accounts receivable. No other customers individually 
exceeded 10% of our gross accounts receivable balance.

F-48

WORLD WRESTLING ENTERTAINMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(In thousands, except share data)

23. Selected Quarterly Financial Information (unaudited)

2019
Net revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Operating expenses  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Net income (loss)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Net income (loss) per common share: basic . . . . . . . . . . . . . . . . 
2018
Net revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Operating expenses  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Net income per common share: basic . . . . . . . . . . . . . . . . . . . . . 

1st 
Quarter 
(1)(3)
$182,448
$135,450
$ (8,396)
(0.11)
$

$187,721
$120,061
$ 14,835
0.19
$

2nd
Quarter
(1)(2)(3)
$268,809
$197,363
$ 10,414
0.13
$

$281,542
$198,891
9,945
$
0.13
$

3rd 
Quarter
(1)(2)(3)
$186,383
$133,842
5,790
$
0.07
$

$188,391
$120,797
$ 33,590
0.43
$

4th 
Quarter
(1)(2)(3)
$322,802
$171,544
$ 69,253
0.89
$

$272,506
$169,433
$ 41,218
0.55
$

(1)  Operating expenses for the first, second, third and fourth quarter of 2019 includes impairment charges of $198, 
$246, $759 and $98, respectively, related to certain of our feature films. Operating expenses for the first, second, 
third and fourth quarters of 2018 includes impairment charges of $925, $563, $1,325 and $2,052, respectively, 
related to certain of our feature films. See Note 9, Feature Film Production Assets, for further discussion.

(2)  Net  income  for  the  second,  third  and  fourth  quarters  of  2019  includes  a  benefit  of  $669,  $12,498  and  $372, 
respectively,  related  to  television  production  incentives.  Net  income  for  the  third  and  fourth  quarters  of  2018 
includes a benefit of $11,702 and $464, respectively, related to television production incentives.

(3)  Net  income  for  the  second  quarter  of  2019  includes  a  $1,151  investment  gain  related  to  favorable  observable 
price adjustments related to two of our nonmarketable equity securities. Net income for the first, second, third 
and fourth quarters of 2019 includes unrealized holding losses of $194, $3,597, $568 and $85, respectively, on a 
marketable equity security. Net income for the second and fourth quarters of 2018 includes impairment charges 
of  $3,000  and  $773,  respectively,  related  to  our  nonmarketable  equity  investments.  Net  income  for  the  third 
quarter  of  2018  includes  a  $2,181  investment  gain  related  to  a  favorable  observable  price  adjustment  related 
to  a  nonmarketable  equity  investment.  Net  income  for  the  fourth  quarter  of  2018  includes  a  $2,474  favorable 
mark-to-market adjustment on a marketable equity security. See Note 5, Investment Securities and Short-Term 
Investments, for further discussion.

F-49

WORLD WRESTLING ENTERTAINMENT, INC.

SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS 
(in thousands)

Description
For the Year Ended December 31, 2019

Allowance for doubtful accounts . . . . . . . . . . . . . . . . . . . . . . . . .
Home video allowance for returns . . . . . . . . . . . . . . . . . . . . . . . .
Allowance for WWE Network refunds and chargebacks  . . . . . .

For the Year Ended December 31, 2018

Allowance for doubtful accounts . . . . . . . . . . . . . . . . . . . . . . . . .
Home video allowance for returns . . . . . . . . . . . . . . . . . . . . . . . .
Allowance for WWE Network refunds and chargebacks  . . . . . .

For the Year Ended December 31, 2017

Allowance for doubtful accounts . . . . . . . . . . . . . . . . . . . . . . . . .
Home video allowance for returns . . . . . . . . . . . . . . . . . . . . . . . .
Allowance for WWE Network refunds and chargebacks  . . . . . .

Balance at 
Beginning 
of Year

Charges to 
Expense/ 
Against 
Revenues

Deductions/
Adjustments*

Balance at
End of Year

$ 651
343
15

$1,342
1,662
30

$5,945
2,273
40

$

31
—
410

$ (388)
129
230

$ 537
6,890
353

$ (263)
6
(375)

$ (303)
(1,448)
(245)

$ (5,140)
(7,501)
(363)

$ 419
349
50

$ 651
343
15

$1,342
1,662
30

* 

Includes deductions which are comprised primarily of write-offs of specific bad debts and returns of products, 
as well as certain adjustments to the allowance account, including reserves for amounts due from customers that 
have not been recognized as revenue.

F-50

board of directors

Vincent K. McMahon
Chairman of the Board of Directors
and Chief Executive Officer

Stephanie McMahon
Chief Brand Officer

Paul Levesque
Executive Vice President
Global Talent Strategy & Development 

Frank A. Riddick, III
Interim Chief Financial Officer 
Former Chief Executive Officer,
FloWorks International LLC 

Stuart U. Goldfarb
Co-Founder & Partner, 
Melo7 Tech Partners, LLC
Member of the Audit and Governance 
& Nominating Committees

Patricia A. Gottesman
Former President and Chief Executive 
Officer, Crimson Hexagon
Chair, Governance & Nominating 
Committee

Laureen Ong
Former President,
Travel Channel LLC
Chair, Compensation Committee &
Member of the Governance &
Nominating Committee

Robyn W. Peterson
Chief Technology Officer & SVP at CNN
Member of the Governance &
Nominating Committee

Jeffrey R. Speed
Former Executive Vice President
and Chief Financial Officer, Six Flags, Inc.
Chair, Audit Committee & Member 
of the Compensation Committee

Man Jit Singh 
Former President of Home Entertainment 
for Sony Pictures Entertainment
Member of the Audit Committee 

Alan M. Wexler 
Former Chairman of Publicis Sapient
Member of the Compensation Committee 

transfer agent, dividend 
paying agent and registrar
American Stock Transfer & Trust Company, LLC
6201 15th Avenue, Brooklyn, NY 11219
800.937.5449

independent registered
public accounting firm
Deloitte & Touche LLP
695 E. Main Street, Stamford, CT 06901
203.708.4000

corporate headquarters
1241 East Main Street
P.O. Box 1241, Stamford, CT 06902
203.352.8600

shareholder information

Our stock is listed for trading on the New York Stock Exchange under 
the  ticker  symbol  WWE.  For  investor  information,  please  visit  our 
website at corporate.wwe.com or write to Corporate Headquarters, 
Attention: Investor Relations or call 203-352-8600.

All  WWE  programming,  talent  names,  images,  likenesses,  slogans, 
wrestling moves, trademarks, logos and copyrights are the exclusive 
property  of  WWE  and  its  subsidiaries.  All  other  trademarks,  logos 
and copyrights are the property of their respective owners.

© 2020 WWE. All Rights Reserved. 

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WWE 1241 EAST MAIN STREET, STAMFORD, CT 06902

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