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Yellow Pages

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Employees 501-1000
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FY2012 Annual Report · Yellow Pages
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annual report 2012  /

2012 financial review /w

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Table of contents

Management’s Discussion and Analysis ......................................................................1

Management’s Report .................................................................................................... 33

Independent Auditor’s

t

 Report....................................................................................... 34

Consolidated Statements of Financial

f

 Position....................................................... 35

Consolidated Income Statements ............................................................................... 36

Consolidated Statements of Comprehensive

f

 (Loss) Income.............................. 37

Consolidated Statements of Changes

f

 in Equity .............................................. 38-39

Consolidated Statements of Cash

f

 Flows ................................................................... 40

Notes to the Consolidated Financial Statements..............................................41-77

management’s discussion and analysis.

February 5, 2013 

This management’s discussion and analysis (MD&A) is intended to help the reader understand and assess trends and significant 
changes  in  the  results  of  operations  and  financial  condition  of  Yellow  Media  Limited  and  its  subsidiaries  for  the  years  ended 
December  31,  2012  and  2011  and  should  be  read  in  conjunction  with  our  audited  consolidated  financial  statements  and 
accompanying  notes  for  the  year  ended  December  31,  2012.    Quarterly  reports,  the  annual  report  and  supplementary 
information can be found under the “Financial Reports” section of our corporate web site: www.ypg.com.  Additional information, 
including our annual information form (AIF), can be found on SEDAR at www.sedar.com.   

The financial information presented herein has been prepared on the basis of International Financial Reporting Standards (IFRS) for 
financial statements and is expressed in Canadian dollars, unless otherwise stated.  

The  audited  IFRS-related  disclosures  and  values  in  this  MD&A  have  been  prepared  using  the  standards  and  interpretations 
currently issued and effective at the end of our reporting period, December 31, 2012.   

In this MD&A, the words “we”, “us”, “our”, “the Company”, “the Corporation”, “Yellow Media” and “YPG” refer to Yellow Media Limited 
and  its  subsidiaries  (including  YPG  Financing  Inc.  (formerly  Yellow  Media  Inc.),  Yellow  Pages  Group  Corp.,  Wall2Wall  Media  Inc. 
(Wall2Wall), YPG (USA) Holdings, Inc. and Yellow Pages Group, LLC (the latter two collectively YPG USA)). After the completion of the 
sale  of  Trader  Corporation  in  July  2011,  management  reassessed  its  operating  segments  and  concluded  that  the  “Directories” 
segment is the Company’s only operating segment, which refers to our print and online directories as well as performance marketing 
solutions and real estate publications.   

On December 20, 2012 (the Effective Date), Yellow Media Limited implemented a recapitalization transaction (Recapitalization).  

The  new  corporation,  Yellow  Media  Limited,  was  formed  for  the  purpose  of  effecting  the  Recapitalization.    Pursuant  to  the 
Recapitalization, Yellow Media Limited issued new common shares (New Common Shares) and warrants (Warrants) on behalf of 
Yellow Media Inc. and became the parent company of Yellow Media Inc.  Yellow Media Inc. changed its name to YPG Financing Inc.   

The key components of the Recapitalization are as follows: 

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

The exchange of the Company’s credit facility (Credit Facility) and medium term notes (Medium Term Notes) (collectively 
the Senior Unsecured Debt), representing $1,772.7 million of the Company’s debt, for a combination of: 
(cid:2)(cid:2) $800 million of 9.25% senior secured notes maturing in 2018 (the Senior Secured Notes);  
(cid:2)(cid:2) $100 million of senior subordinated unsecured exchangeable debentures due in 2022, with interest payable 

in cash at 8.0% or in additional debentures at 12.0% (the Exchangeable Debentures);  

(cid:2)(cid:2) 23,062,943 New Common Shares, representing 82.5% of the issued and outstanding New Common Shares; and  
(cid:2)(cid:2) $275 million of cash.  

The exchange of the existing convertible debentures for a combination of: 

(cid:2)(cid:2) $7.5 million of Exchangeable Debentures; 
(cid:2)(cid:2) 497,852 New Common Shares representing 1.8% of the  New Common Shares; and  
(cid:2)(cid:2) 484,487 10-year Warrants to purchase New Common Shares at the exercise price of $28.16, representing in 

the aggregate 1.7% of the New Common Shares.  

The exchange of the existing preferred shares and common shares of the Company for a combination of: 

(cid:2)(cid:2) 4,394,282 of New Common Shares representing  15.7% of the New Common Shares; and  
(cid:2)(cid:2) 2,511,019 10-year Warrants to purchase New Common Shares at the exercise price of $28.16, representing 

in the aggregate 9% of the New Common Shares.  

Please refer to Section 3 – Liquidity and Capital Resources of this MD&A for a description of the Recapitalization. 

Forward-looking information 

Our reporting structure reflects how we manage our business and how we classify our operations for planning and for measuring our 
performance.  This MD&A contains assertions about the objectives, strategies, financial condition, results of operations and businesses 
of YPG.  These statements are considered “forward-looking” because they are based on current expectations of our business, on the 
markets we operate in, and on various estimates and assumptions. 

Forward-looking  information  and  statements  are  based  on  a  number  of  assumptions  which  may  prove  to  be  incorrect.  In  making 
certain forward-looking statements, we have assumed that we will succeed in continuing to implement our business plan, that we will 
be able to attract and retain key personnel in key positions, that the directories, digital media and advertising industries into which we 
sell our products and services will demonstrate strong demand for our products and services, that the decline in print revenues will 
not accelerate beyond what is currently anticipated, that online growth will not be slower than what is currently anticipated and that 
general economic conditions will not deteriorate beyond currently anticipated levels. Forward-looking information and statements are 
also based upon the assumption that none of the identified risk factors that could cause actual results to differ materially from the 
anticipated or expected results described in the forward-looking information and statements will occur.  

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

1

 
 
 
 
management’s discussion and analysis.
When used in this MD&A, such forward-looking statements may be identified by words such as “aim”, “anticipate”, “believe”, “could”, 
“estimate”, “expect”, “goal”, “intend”, “objective”, “may”, “plan”, “predict”, “seek”, “should”, “strive”, “target”, “will”, “would” and other 
similar terminology. These statements reflect current expectations regarding future events and operating performance and speak only 
as of the date of this MD&A. Forward-looking statements involve significant risks and uncertainties, should not be read as guarantees 
of future results or performance, and will not necessarily be accurate indications of whether or not such results or performance will 
be  achieved.  A  number  of  factors  could  cause  actual  results  or  performance  to  differ  materially  from  the  results  or  performance 
discussed in the forward-looking statements, including, but not limited to, the factors discussed under “Substantial competition could 
reduce the market share of the Corporation and could have a material adverse effect on the Corporation, its business, results from 
operations  and  financial  condition”,  “A  higher  than  anticipated  rate  of  decline  in  print  revenue  resulting  from  changes  in 
preferences and consumer habits could have  a material adverse effect on the Corporation, its business, results from operations 
and financial condition”, “The inability of the Corporation to successfully enhance and expand its offering of digital and new media 
products could have a material adverse effect on the Corporation, its business, results from operations and financial condition”, 
“The  inability  of  the  Corporation  to  generate  sufficient  funds  from  operations,  debt  financings,  equity  financings  or  refinancing 
transactions could have a material adverse effect on the Corporation, its business, results from operations and financial condition”, 
“The  Corporation’s  substantial  indebtedness  could  adversely  affect  its  efforts  to  refinance  or  reduce  its  indebtedness  and  could 
have  a  material  adverse  effect  on  the  Corporation,  its  business,  results  from  operations  and  financial  condition”,  “Incremental 
contributions by the Corporation to its pension plans could have a material adverse effect on the Corporation, its business, results 
from operations and financial condition”, “Failure by either the Corporation or the Telco Partners to fulfill the obligations set forth in 
the agreements between the Corporation and the Telco Partners could result in a material adverse effect on the Corporation, its 
business,  results  from  operations  and  financial  condition”,  “Failure  by  the  Corporation  to  adequately  protect  and  maintain  its 
brands and trade-marks, as well as third party infringement of such, could have a material adverse effect on the Corporation, its 
business, results from operations and financial condition”, “Work stoppages and other labor disturbances could have a material 
adverse effect on the Corporation, its business, results from operations and financial condition”, “Challenge by tax authorities of the 
Corporation’s position on certain income tax matters could have a material adverse effect on the Corporation, its business, results 
from operations and financial condition”, “The loss of key relationships or changes in the level or service provided by internet portals, 
search engines and individual websites could have a material adverse effect on the Corporation, its business, results from operations 
and  financial  condition”,  “The  failure  of  the  Corporation’s  computers  and  communications  systems  could  have  a  material  adverse 
effect  on  the  Corporation,  its business,  results  from  operations  and  financial  condition”  and  “The  Corporation  might be  required  to 
record additional impairment charges” of the “Risks and Uncertainties” section of this MD&A.  Additional risks and uncertainties not 
currently  known  to  management  or  that  are  currently  deemed  to  be  immaterial  may  also  have  a  material  adverse  effect  on  the 
Corporation’s business, financial position or financial performance.  Although the forward-looking statements contained in this MD&A 
are based upon what management of the Corporation believes are reasonable assumptions, the Corporation cannot assure investors 
that actual results will be consistent with these forward-looking statements and cautions readers not to place undue reliance on them. 
These forward-looking statements are made as of the date of this MD&A, and the Corporation assumes no obligation to update or 
revise them to reflect new events or circumstances, except as may be required pursuant to securities legislation.   

Definitions relative to understanding our results 

Income from Operations before Depreciation and Amortization, Impairment of Goodwill, Intangible Assets and Property, Plant 
and Equipment, Acquisition-related Costs and Restructuring and Special Charges (EBITDA) 

We  report  on  our  EBITDA  (Income  from  operations  before  depreciation  and  amortization,  impairment  of  goodwill,  intangible  assets  
and property, plant and equipment, acquisition-related costs, and restructuring and special charges).  EBITDA is not a performance 
measure defined under IFRS and is not considered an alternative to income (loss) from operations or net earnings (loss) in the context 
of measuring YPG’s performance.  EBITDA does not have a standardized meaning and is therefore not likely to be comparable with 
similar measures used by other publicly traded companies.  EBITDA should not be used as an exclusive measure of cash flow since it 
does not account for the impact of working capital changes, taxes, interest payments, capital expenditures, debt principal reductions 
and other sources and uses of cash, which are disclosed on page (cid:2)3 of this MD&A.  

Free cash flow 

Free cash flow is a non-IFRS measure generally used as an indicator of financial performance.  It should not be seen as a substitute 
for cash flow from operating activities.  Free cash flow is defined as cash flow from operating activities from continuing operations, as 
reported in accordance with IFRS less an adjustment for capital expenditures.   

This MD&A is divided into the following sections: 

1.(cid:2)
2.(cid:2)
3.(cid:2)
4.(cid:2)
5.(cid:2)
6.(cid:2)
7.(cid:2)

2

Our Business, Mission, Strategy and Capability to Deliver Results 

Results 

Liquidity and Capital Resources 

Free Cash Flow 

Critical Assumptions 

Risks and Uncertainties 

Controls and Procedures 

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
management’s discussion and analysis.
1.(cid:2) Our Business, Mission, Strategy and Capability to Deliver Results / 

Our Business 

Yellow Media is a leading media and marketing solutions company offering its services to small and medium enterprises (SMEs) 
across Canada.  The Company offers businesses personalized marketing consulting services and exposure to marketing products, 
including  print,  online  and  mobile  Yellow  Pages,  websites  and  search  solutions.  Our  advertisers’  local  business  information  is 
published, marketed and distributed via a variety of both owned and operated properties, and through other local search networks. 
Yellow Media is also a leader in national digital advertising through Mediative, a digital advertising and marketing solutions provider 
to national agencies and advertisers. This section provides an overview of our business and our current priorities.   

We serve approximately 309,000 local businesses, through our nation-wide sales force of approximately 1,100 media consultants, 
including sales support staff.     

We own and operate some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, 
Canada411.ca™, Canpages.ca™ and RedFlagDeals.com™.  Our online destinations reach approximately 9 million unique visitors 
monthly. YellowPages.ca™ can also be accessed on mobile devices through our various mobile applications on BlackBerry™, Apple 
iPhone™ and iPad™, Windows Mobile™ and Android™.  The Company owns and operates additional mobile search applications 
including ShopWise, Urbanizer, and RedFlagDeals, alongside a public application programming interface (API) in YellowAPI.com.  
YellowAPI contains a list of 1.5 million Canadian businesses and enhanced content on over 300,000 businesses.  Our mobile 
applications for finding local businesses and deals have been downloaded over 5 million times.   

In addition, we are the official directory publisher for Bell Canada (Bell), TELUS Communications Inc. (TELUS), Bell Aliant Regional 
Communications LP (Bell Aliant), MTS Allstream Inc. and for a number of other incumbent telephone companies that have a leading 
share in their respective markets.  In 2012, we published more than 375 different print telephone directories with a total circulation 
of approximately 18 million copies.   

Our local content is rich and diverse, which draws consumers to our directories and in so doing generates leads, calls, visits and 
clicks for advertisers.   

Mission 

As we exist to champion the new neighbourhood economy, our mission is to connect people and businesses like never before.  
As such, we strive to actively contribute to the success of every local merchant we partner with and offer each of our business 
partners valuable marketing programs that fit their specific needs and objectives. 

Strategy 

Our strategy remains to leverage our multiplatform media and marketing solutions, to enhance services to our advertisers, build traffic 
to our network of properties and improve user experience.  Our focus is to continue transforming from a print directory business to a 
leading technology and digital media company offering marketing solutions to SMEs across Canada.  As such, our goal is to become: 

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

the #1 local destination for consumers in Canada; 

the partner of choice for small and medium sized businesses in Canada; and 

the leading digital company in Canada. 

As we invest further in our transformation, we will continue to maximize our operating efficiency and constantly review our cost 
structure to remain competitive. 

For a review of developments and performance relative to key priorities that were identified for 2012, see Section 2 – Results. 

Our key priorities for 2013 are directly related to our customer promise, which aims to deliver:(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

Right Value – having knowledgeable advisors provide marketing programs that will deliver real value to our advertisers; 

Right Products – offering our advertisers the optimal mix of ever evolving digital marketing products; 

Right Execution and Customer Experience – delivering flawless execution of our advertisers’ marketing campaigns and an 
overall superior customer experience; and 

Right Consumer Audiences – enabling our advertisers to reach and target local qualified consumers. 

Right Value  
The  Yellow  Pages  360º  Solution  is  central  in  enabling  our  advertisers  to  be  reached  by  the  right  consumers,  enabling  them  to 
manage and grow their businesses.  To promote successful execution of the Yellow Pages 360º Solution,  we will enhance existing 
sales tools and training and provide advertisers with knowledgeable advisors capable of building valuable marketing programs. In 
2013,  we  will  also  continue  demonstrating  value  through  Yellow  Analytics.    This  performance  reporting  tool  provides  valuable 
insight into advertisers’ campaigns and allows them to gain access to online statistics on visits, clicks, traffic trends and more.   

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

3

 
 
management’s discussion and analysis.
Right Products  
Our advertisers are entitled to the optimal mix of products to meet their needs for smarter neighbourhood marketing.  In 2013, 
we will be introducing differentiated products and services to our different segments of advertisers with a continued focus on 
our local high-end advertisers.  We will also introduce new mobile placement products and industrialize our Digital PowerPlayTM 
offering.    Digital  PowerPlayTM  establishes  and  optimizes  a  business’  digital  presence  by  determining  the  necessary  steps  to 
maximize qualified leads across various digital channels while offering our highest level of service and support to our customers.  
As  94%  of  our  advertisers  continue  to  advertise  in  our  print  products,  we  will  also  continue  to  assess  new  print  product 
alternatives and implement new book formats.  

Right Execution and Customer Experience  
Our  advertisers  deserve  a  flawless  execution  of  their  marketing  campaigns  and  an  overall  superior  customer  experience.    Our 
strategy to improve our execution and customer experience is to leverage new technology to ensure we have sustainable, scalable, 
and efficient solutions in place.  In 2013, we plan on implementing new enterprise workflows to deliver operational excellence in 
product fulfillment.  A new sales front-end and a simplified tool set will also be deployed to improve the efficiency of our sales force.   

Right Consumer Audiences 
The success of our advertisers lies in their ability to attract qualified local customers.  In 2013, we will extend our brand promise 
through mass communication campaigns and grow consumer audiences through strategic investments in traffic and distribution.  
We  will  evolve  our  mobile  and  search  engine  optimization  offerings  as  well  as  our  digital  tools  and  platforms  to  build  engaging 
digital experiences and enable consumers to discover their neighbourhood and make smarter purchasing decisions, whenever and 
wherever they are.  

Capability to Deliver Results 

This section of our MD&A explains how we are positioning the Company to operate on a financially viable and progressive basis. 

Capital Resources  

YPG generates sufficient cash flow from its operations to support required capital expenditures and to service its debt obligations.  
Its cash flow generation and cash on hand provide sufficient resources to finance its cash requirements in the foreseeable future 
while maintaining adequate liquidity.  Please refer to Section 3 – Liquidity and Capital Resources of this MD&A for an analysis of the 
Company’s ability to generate sufficient cash and to meet operating needs in the current market environment.   

Non-capital Resources  

YPG’s critical intangible resources include: 

(cid:2)(cid:2)

(cid:2)(cid:2)

Strong brands;  

Established relationships with customers; 

Breadth and depth of local content; 

(cid:2)(cid:2)
(cid:2)(cid:2) Dedicated and experienced employees; and 
(cid:2)(cid:2)

Culture and values that characterize our organization. 

Strong Brands 
We are the exclusive owner of the Yellow Pages™, Pages Jaunes™ Walking Fingers & Design™, as well as the Canada411™ and 
RedFlagDeals.com™ and Mediative™ trademarks in Canada.  

Established Relationships with Customers 
We employ a sales force of approximately 1,100 people, including sales support staff. This large and primarily face-to-face sales 
force is broken down into various customer segments allowing a more dedicated relationship between the sales force and the 
SMEs resulting in 86% of our advertisers renewing their advertising with us this year. 

Breadth and Depth of Local Content  
The quality of our expanding local content generates usage which in turn encourages local and national advertisers to advertise 
in our print and digital properties.   

Dedicated and Experienced Employees 
Our employees have consistently improved our operational efficiencies. Despite a challenging environment, our employees have 
executed on the initiatives needed to position the Company for transformation and we are confident that they will continue to 
remain focused on our common objectives.   

Culture and Values 
We  have  a  performance-based  culture.    That  culture  is  defined  by  all  of  our  values  and  influences  our  thinking  and  our  actions 
which drive our desire to compete to win.  This focus on performance also dictates the competencies and skills we seek to attract 
and retain.  All our employees are expected to value teamwork and be focused on our customers; they should act with integrity, 
respect and passion for the job at hand while maintaining open communications.   

We believe that our culture and our values form the foundation of our organization and are critical to its sustained success. 

4

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
management’s discussion and analysis.
2.(cid:2) Results / 

This section provides an overview of our financial performance in 2012 compared to 2011 and 2010.  It is also important to 
note  that  in  order  to  help  investors  better  understand  our  performance  we  rely  on  several  metrics,  some  of  which  are  not 
measures recognized by IFRS.  Definitions of these financial metrics are provided on page 2 of this MD&A and are important 
aspects which should be considered when analyzing our performance. 

Overall  

(cid:2)(cid:2)

(cid:2)(cid:2)

Revenues decreased by $221.2 million or 16.6% to $1,107.7 million compared to the previous year.  If we exclude the 
results  of  Canpages,  LesPAC.com  (LesPAC),  YPG  USA  and  our  Deal  of  the  Day  products,  which  are  entities  or  lines  of 
businesses we no longer operate in, revenues decreased by 11.9% compared to the previous year. 

Income from operations before depreciation and amortization, impairment of goodwill, intangible assets and property, plant 
and equipment, acquisition-related costs and restructuring and special charges (EBITDA) decreased by $109.1 million or 
16.1% to $570.6 million compared to the previous year.  If we exclude the results of Canpages, LesPAC, YPG USA and our 
Deal of the Day products, EBITDA decreased by 15% compared to the previous year.    

Highlights1,2,3 
(in thousands of Canadian dollars– except share information) 

Revenues 

Income from operations before depreciation and amortization, impairment of goodwill  

intangible assets and property, plant and equipment, acquisition-related costs and restructuring and 
special charges (EBITDA) 

Net loss 
Basic loss per share attributable to common shareholders4 

From continuing operations 

Total 

Cash flows from operating activities from continuing operations 

Free cash flow from continuing operations3 

Years ended December 31, 

2012 

2011 

  $ 1,107,715 

$  1,328,866 

  $

570,600 

$ 

679,707 

  $ (1,954,005) 

$  (2,828,999) 

  $

  $

$

(70.66) 

(70.66) 

238,573 

  $

198,338 

$ 

$ 

$ 

$ 

(97.66) 

(102.14) 

336,573 

275,174 

1  On  March  25,  2011,  the  Company  announced  that  it  had  reached  a  definitive  agreement  to  sell  Trader  Corporation.    Consequently,  the  results  of  the  Vertical 

Media segment are presented as discontinued operations.  The transaction closed on July 28, 2011.   

2  We also disposed of the assets of LesPAC on November 14, 2011.  As such, the results of LesPAC are included in the 2011 results up to the date of its divestiture. 

3  Please refer to Section 4 for a reconciliation of free cash flow from continuing operations.  

4  As  previously  described,  pursuant  to  the  closing  of  the  Recapitalization  approved  by  the  Court,  the  common  shares  of  the  Company  were  exchanged  for  New 
Common Shares of the Company.  As a result, the weighted average number of shares outstanding during the period and for prior periods has been adjusted to 
reflect the Recapitalization. 

Revenues
(in millions of dollars)

2011

2012

EBITDA
(in millions of dollars)

$95.2

$1,328.9

$1,107.7

(16.6%)

2011

2012

$21.3

Revenues from Canpages, LesPAC,
Deal of the Day and YPG USA

EBITDA from Canpages, LesPAC,
YPG USA and Deal of the Day

$17.6

$570.6

$7.6

$6(cid:24)(cid:26).7

(16.1%)

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

5

 
 
 
 
 
 
 
 
 
management’s discussion and analysis.
Performance Relative to Business Strategy 

As we reinforced Yellow Media’s position as a leading digital media, marketing solutions and technology company, our key priorities 
for 2012 were to: 

Execute the Yellow Pages 360° Solution Sales Approach; 

(cid:2)(cid:2)
(cid:2)(cid:2) Deliver Superior Customer Value; and 
(cid:2)(cid:2)
Lead our Industry Transformation. 

Execute the Yellow Pages 360° Solution Sales Approach 

Yellow Pages 360º Solution is a unique value proposition and a key element of our digital transformation. It is a complete suite of 
products and services along with marketing support to meet the local performance marketing needs of our advertisers. It enables 
advertisers  to  get  visibility  with  online,  mobile  and  print  media  platforms,  and  access  to  various  services  such  as  website 
development, search engine marketing (SEM), search engine optimization (SEO) and Yellow PagesTM Analytics.  

As at December 31, 2012, the penetration of our 360º Solution offering, which we define as advertisers who subscribe to 3 product 
categories or more, amongst our advertiser base was 16.5% compared to 5.5% at the end of the same period last year.  

Mobile products continue to be a key component of the Yellow Pages 360º Solution, having reached a penetration of 8.0% in the 
fourth quarter of 2012 compared to 1.1% for the same period last year. As at December 31, 2012, the Company had approximately 
24,600 Canadian SMEs purchasing mobile products, representing approximately 46,600 mobile units. Through our growing suite of 
online and mobile applications, we continue to find new ways to engage consumer audiences and enhance visibility and awareness 
of local businesses and services across Canada.  

In early October 2012, we launched a new advertising campaign focusing on the consumer’s neighbourhood. The objective behind 
the advertising campaign was to communicate our role in fuelling a rebirth of local neighborhoods by connecting consumers and 
businesses in new ways. The marketing campaign promotes the brand’s digital capabilities and is aimed at making consumers and 
business owners aware of our various digital-friendly tools. 

Deliver Superior Customer Value  

Our first and foremost goal is to serve the needs of our advertisers, enabling them to manage and grow their businesses. A primary 
focus in 2012 was to continue to deliver a superior value proposition by expanding our product portfolio to meet the needs of large 
advertisers, increasing digital leads to advertisers and demonstrating value through Yellow PagesTM Analytics.  

In  2012,  we  focused  on  strategically  managing  our  largest  customer  accounts  across  the  country  through  the  High  Priority 
Accounts  (HPA)  management  process.  The  HPA  management  process,  which  began  in  the  first  quarter  of  2012,  is  meant  to 
mitigate  revenue  risk  and  optimize  revenue  growth  of  larger  advertisers  through  a  differentiated  product  and  servicing  model.  A 
comprehensive profiling methodology was put in place to guide the evaluation of account needs and opportunities. The profiling 
includes a review of Yellow PagesTM Analytics results, website audits and competitive rankings, SEM estimates, social media and 
Google  Places  reviews.  The  profiling  is  followed  by  the  definition  of  an  appropriate  strategy,  which  is  determined  by  the  sales 
representative, sales manager and performance marketing advisor. The HPA management process is now fully deployed across the 
country and is made up of approximately 30 managers who serve our larger customers and work in tandem with the dedicated HPA 
servicing support team that is responsible for managing the fulfillment, reporting and post-sale servicing of these larger advertisers. 
This dedicated team is comprised of a cross functional group including sales support, production, content management, creative 
design, quality assurance, results reporting and customer service. 

Also during the year, we launched a new product line called Digital PowerPlayTM. Digital PowerPlayTM establishes and optimizes a 
business’  digital  presence  by  determining  the  necessary  steps  to  maximize  qualified  leads  across  various  digital  channels  while 
offering our highest level of service and support to our customers.  Digital PowerPlayTM was launched in our top tier sales channel, 
which serves our largest local customers. We are planning to pilot Digital PowerPlayTM in our mid-tier sales channels in the coming 
months.  

Lead our Industry Transformation 

We  are  in  the  midst  of  a  significant  business  transformation  from  a  print  directory  business  to  a  leading  technology  and  digital 
company offering media and marketing solutions to SMEs across Canada and have continued to make progress throughout 2012. 

Online – We remain focused on increasing traffic and improving the user experience across our online properties.  Online visits on 
YPG’s network of sites reached 103.4 million visits during the fourth quarter of 2012, compared to 98.4 million visits for the same 
period  last  year.    During  2012,  the  Company  improved  the  SEO  of  YellowPages.ca  to  ensure  increased  indexation  on  search 
engines.   YPG also launched a redesigned Canpages.ca website based on the concept of “Life Around Me.” The website proposes a 
new user experience, focusing on the user’s geographic location and life needs within the context of a local search. 

6

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
management’s discussion and analysis.
YellowAPI.com – As at December 31, 2012, over 2,500 developers had signed up to use our platform compared to 1,500 at the 
same period last year. These developers work on creating new digital applications using YPG’s business database. Since its initial 
launch in late 2010, YellowAPI.com has embodied YPG’s digital leadership and gained vast industry recognition.  YellowAPI plays a 
key  role in  the  Canadian developer community, notably by participating in  organizations such as  HackDays  (hackdays.ca), which 
brings together innovative developers across Canada.  YellowAPI contains a list of 1.5 million Canadian businesses and enhanced 
content on over 300,000 businesses.  In the fourth quarter of 2012, YPG and Yahoo! Canada announced they had expanded their 
six-year partnership to provide Yahoo! Canada users with an enhanced local search experience due in large part to YPG’s YellowAPI 
technology. Partnering with Yahoo! Canada enables YPG to extend its advertisers’ reach on a platform that is outside its network of 
properties.  

Mobile – Our business transformation revolves around the continued improvement of the mobile user experience in order to provide 
additional  value  for  our  advertisers.    As  at  December  31,  2012,  our  mobile  applications  were  downloaded  more  than  5.0  million 
times compared to 3.7 million times as at the end of last year.  

In November 2012, YPG was awarded “Best in Digital Advertising”  at the 2012 Digi Awards for its  Scratch ‘N Win mobile lottery 
contest, which promoted the deals feature on the YellowPages.ca™ mobile application. This marks the second Digi Award for YPG, 
having  won  “Best  in  Mobile”  at  last  year’s  event  for  its  location-based  services  on  the  YellowPages.ca™  mobile  application.  The 
YellowPages.ca™ mobile application was also included in Apple’s “Best of 2012” list.  

During the year, we further improved our ShopWise application, introducing new functionalities as well as an enhanced design. 
These  latest  innovations,  which  were  launched  just  in  time  for  Black  Friday,  included  the  integration  of  a  product  catalogue 
featuring more than seven million items, and a list of 600 local and national retailers. The data stems from a partnership with 
Shoptoit, Canada's leading shopping search engine.  

In an effort to further enhance its mobile offering to advertisers, the Company launched two new mobile products during the fourth 
quarter  of  2012,  Mobile  Sponsored  Placement  Prestige  and  Mobile  Placement  Leader.    Mobile  Sponsored  Placement  Prestige 
secures maximum, exclusive visibility for business listings by offering larger displays and ensuring listings appear in the top spot of 
mobile search results.  Mobile Placement Leader positions business listings to appear in the top five search results. 

Mediative – Mediative is a digital marketing company providing performance services and access to media platforms to national 
advertisers.  During the year, Mediative enhanced its location-based offering with the launch of a flexible mobile advertising network 
enabling  advertisers  to  reach  consumers  based  on  their  intent  to  buy.  In  addition  to  providing  broad  and  flexible  local-based 
targeting options to multiple ad exchanges, Mediative also offers a premium network of more than 20 mobile-enabled sites and 
applications to help marketers reach specific audiences. 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

7

 
 
 
management’s discussion and analysis.

Consolidated Operating and Financial Results
(in thousands of Canadian dollars – except share and per share information) 

Revenues 

Operating costs 

Income from operations before depreciation and amortization, impairment of 
goodwill, intangible assets and property, plant and equipment, acquisition-
related costs and restructuring and special charges 

Depreciation and amortization  

Impairment of goodwill, intangible assets and property, plant and equipment 

Acquisition-related costs 

Restructuring and special charges 

(Loss) income from operations   

Financial charges, net 

Gain on settlement of debt 

Gain on disposal of subsidiary 

(Loss) earnings before dividends on Preferred shares, series 1 and 2, income 

taxes and impairment and (earnings) losses from investments in 
associates  

Dividends on Preferred shares, series 1 and 2 

(Loss) earnings before income taxes and impairment and (earnings) losses 

from investments in associates  

(Recovery of) provision for income taxes 

Impairment of investment in associate (net of income taxes) 

(Earnings) losses from investments in associates 

Net (loss) earnings from continuing operations 

Net loss from discontinued operations, net of income taxes   

Net (loss) earnings 

Basic (loss) earnings per share attributable to common shareholders3  

From continuing operations 

Total 

Diluted (loss) earnings per share attributable to common shareholders3  

From continuing operations 

Total 

Total assets 

Commercial paper 

Long-term debt (including short-term portion) 

Exchangeable and Convertible instruments  

Preferred Shares Series 1 and 2 (including short-term portion) 

Years ended December 31, 

20122 

2011 

20101 

  $  1,107,715  $  1,328,866  $  1,401,129 

537,115 

649,159 

644,021 

570,600 

104,293 

3,267,847 
(cid:2) 
44,923 

679,707 

160,906 

2,900,000 

7,743 

26,142 

757,108 

180,265 
(cid:2) 
30,575 

31,391 

(2,846,463) 

(2,415,084) 

514,877 

146,265 

(978,589) 
(cid:2) 

130,582 
(cid:2) 
(6,211) 

148,437 
(cid:2) 
(cid:2) 

(2,014,139) 

(2,539,455) 

366,440 

17,694 

19,187 

21,171 

(2,031,833) 

(2,558,642) 

345,269 

(75,935) 
(cid:2) 
(1,893) 

87,149 

50,271 

12,060 

93,583 
(cid:2) 
19,900 

(1,954,005) 
(cid:2) 

(2,708,122) 

231,786 

(120,877) 

(2,380) 

  $  (1,954,005) $  (2,828,999)  $ 

229,406 

  $ 

  $ 

  $ 

  $ 

(70.66)  $ 

(97.66) $ 

(70.66)  $ 

(102.14) $ 

(70.66)  $ 

(97.66) $ 

(70.66)  $ 

(102.14) $ 

7.48 

7.97 

7.48 

7.97 

$  1,756,476  $  5,048,932  $  9,211,110 

(cid:2) 

(cid:2) 

295,000 

$ 

$ 

$ 

801,831  $  1,613,231  $  1,926,872 

86,667  $ 
(cid:2)  $ 

184,214  $ 

319,029 

398,886  $ 

446,725 

1  Included in the 2010 figures are the results of Yellow Pages Income Fund, a predecessor of the Company. 

2  Included in net loss attributable to shareholders of Yellow Media for the year ended December 31, 2012 are net losses attributable to shareholders of YPG Financing Inc. 

for the period of January 1 until December 19, 2012. 

3  As  previously  described,  pursuant  to  the  closing  of  the  Recapitalization  approved  by  the  Court,  the  common  shares  of  the  Company  were  exchanged  for  New 
Common Shares of the Company.  As a result, the weighted average number of shares outstanding during the period and for prior periods has been adjusted to 
reflect the Recapitalization.   

8

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
management’s discussion and analysis.
Analysis of Consolidated Operating and Financial Results 

The consolidated income statements of Yellow Media up to net (loss) earnings from continuing operations represent the results of 
the restated Directories segment given the presentation of the results of the automotive and generalist print and online business of 
Trader Corporation as discontinued operations in 2011.   

Fiscal 2012 versus 2011 

Revenues 

Revenues decreased by 16.6% to $1,107.7 million during 2012 compared with $1,328.9 million for 2011.  On a comparable 
basis, revenues decreased by 11.9% during 2012.  The decrease for the year ended December 31, 2012 is due to lower print 
revenues,  primarily  amongst  larger  advertisers  who  are  reducing  their  advertising  spend.    18%  of  renewing  advertisers1 
experienced  a  decrease  in  spending  over  the  last  twelve  months,  unchanged  versus  last  year.    Advertisers  experiencing  a 
decrease in spending are mainly larger advertisers, as we need to further adjust our digital product and service offering to better 
meet their advertising needs.  However, 51% of renewing advertisers1 experienced an increase in spending over the last twelve 
months, as compared to 43% last year.    

As at December 31, 2012, the number of advertisers, excluding Canpages’ advertisers, was 309,000 compared to 340,000 as 
at  December  31,  2011,  reflecting  a  decrease  of  9.1%.    During  the  last  12  months,  YPG  acquired  approximately  17,000  new 
advertisers versus 23,000 new advertisers last year.  Advertiser renewal decreased to 86% as at December 31, 2012 compared 
to 87% as at December 31, 2011.  The average revenue per advertiser (ARPA) decreased to $3,300 during 2012, as compared 
to $3,400 in 2011.   

Online revenues reached $367.2 million in 2012, representing a growth of 6.1% in 2012.  Excluding the impact of the Canpages, 
LesPAC and Deal of the Day businesses and  YPG USA business, online revenues increased by 15.7% during 2012 when compared 
to the same period last year.  As at December 31, 2012, the number of advertisers choosing to advertise both in print and online 
was 61.4% across Canada compared to 63.4% for the corresponding period last year.  Online only  advertisers at the end of the 
fourth quarter of 2012 reached approximately 18,000 compared to approximately 13,000 as at December 31, 2011.  Our network 
of websites attracted 9 million unduplicated unique visitors2 on average during the fourth quarter of 2012, representing a reach of 
32.3%2 of the Canadian internet population.   

Although online revenue growth is not expected to compensate for the declining revenue in our traditional print offerings in the near 
future, our 360º Solution strategy is showing positive signs.  As at December 31, 2012, 35% of our advertisers had purchased an 
online placement product compared to 19% in 2011.  Also, 8% had purchased a mobile placement product compared to 1% last 
year.  As at December 31, 2012, our Revenue Generating Units3 (RGU) per advertiser increased to 1.74 compared to 1.68 for 
the same period last year.  The increase demonstrates the progress we are making through our 360° Solution strategy (defined 
as advertisers who subscribe to three product categories or more).   

EBITDA 

EBITDA  decreased  by  $109.1  million  to  $570.6  million  during  2012  compared  with  $679.7  million  in  2011.    The  decrease  in 
EBITDA is due principally to print revenue pressure, as our new digital products are not compensating for the loss in print revenues.  
Our EBITDA margin for 2012 was 51.5% compared to 51.1% for 2011.  Lower revenues were offset by lower bad debts and general 
cost containment efforts. 

Cost of sales decreased by $54.2 million to $338.8 million during 2012 compared with $393 million for 2011.  The decrease for the 
year  results  mainly  from  lower  sales  costs  associated  with  Canpages  given  the  migration  of  that  business  within  YPG.    We  also 
incurred lower selling and manufacturing costs associated with lower print revenues and reduced rates following the renegotiation 
of supply chain contracts in the third quarter.   

Gross profit margin decreased to 69.4% for 2012 compared to 70.4% for 2011.  The decrease is due to a change in product mix, 
which includes lower margins associated with some of our new online service offerings, such as websites, SEO and SEM.   

General and administrative expenses decreased by $57.8 million to $198.4 million during 2012 compared with $256.2 million for 
2011.  The migration of Canpages within YPG resulted in a cost reduction of $14 million for the year ended December 31, 2012. 
The decrease for the year ended December 31, 2012 is also attributable to lower bad debts of approximately $21.1 million as well 
as general cost containment measures including changes to our employees’ pension and post-retirement benefits which included a 
non-cash benefit of $13.3 million.     

1 Renewing advertisers exclude Mediative, Canpages and Wall2Wall. 
2  Source: comScore Media Metrix Canada. 

3  Revenue Generating Units measures the number of product groups selected by advertisers. 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

9

 
 
 
management’s discussion and analysis.
Depreciation and amortization 

Depreciation and amortization decreased from $160.9 million to $104.3 million during 2012. The decrease is mainly attributable 
to lower amortization of certain intangible assets related to the acquisition of Canpages in 2010.  These intangible assets resulted 
in a higher amortization expense in 2011. 

Impairment of goodwill, intangible assets and property, plant and equipment 

During the first quarter of 2012, management concluded that indicators that the Company’s assets may have been impaired existed, 
requiring the Company to perform an impairment test.  Also, as a result of the closing of the Recapitalization during the fourth quarter 
of 2012, (refer to Section 3 – Liquidity and Capital Resources), and the issuance of new debt, shares and warrants, pursuant to the 
Recapitalization, and in the context of its annual impairment testing, the Company determined that the recoverability of certain of its 
assets had to be reviewed for impairment purposes.  Consequently, we recorded charges of $3,267.8 million in 2012, related to the 
impairment of goodwill and certain of our intangible assets and property, plant and equipment.  The newly established fair value is 
now consistent with the valuation of the new debt instruments and share price as of December 31, 2012. 

During 2011, we recorded a charge of $2,900 million related to the impairment of goodwill and intangible assets. The impairment 
charges did not affect the Company’s operations, its liquidity, its cash flows from operating activities, or its note indentures. 

Acquisition-related costs  

We incurred costs of $7.7 million in 2011, associated with potential investments.  No such costs were incurred in 2012.  

Restructuring and special charges 

In 2012, we incurred costs of $44.9 million associated with a workforce reduction, a relocation of certain centres of excellence, 
as  well  as,  the  termination  and  renegotiation  of  certain  contractual  obligations.    In  2011,  we  incurred  costs  of  $26.1  million 
associated  with  a  workforce  reduction  and  the  termination  of  certain  contractual  obligations  resulting  from  the  creation  of 
centers of excellence and the elimination of print publications from the Canpages division.   

Financial charges   

Financial charges increased by $15.7 million to $146.3 million during 2012 compared with $130.6 million for 2011.  This increase 
is  mainly  attributable  to  a  gain  recorded  on  the  repurchase  of  preferred  shares,  Series  1  and  2  and  Medium  Term  Notes  of  
$38.8 million for the year ended December 31, 2011.  Excluding this gain, financial charges decreased by $23.1 million for the 
year ended December 31, 2012 compared to the same period last year.  The decrease for the year is mainly attributable to lower 
interest  expense  and  a  decrease  of  the  amortization  of  deferred  financing  costs.  The  lower  interest  expense  is  attributable  to a 
lower level of indebtedness as a result of buyback activities of Medium Term Notes and repayment of commercial paper borrowings 
as well as repayments under the Credit Facility in 2011 and 2012.  The positive impact of lower levels of indebtedness on interest 
expense was partly offset by  higher borrowing costs  resulting from our credit ratings downgrades.  The decrease  in  interest  was 
partly offset by higher charges related to derivative financial instruments of $18.5 million in 2012 compared to $12.5 million in 
2011.  The charge in 2012 relates to an option associated with our investment in an associate while the charge in 2011 relates 
mainly to the settlement of a total return swap.  As at December 31, 2012, the effective average interest rate on our debt portfolio 
was 9.1% following the implementation of the Recapitalization compared to 6.2% as at December 31, 2011.  

Gain on settlement of debt 

We recorded a gain of $978.6 million on the settlement of debt pursuant to the Recapitalization, net of related fees of $69.5 million, 
write-off  of  deferred  financing  costs  of  $16.3  million,  deferred  gains  of  $5.5  million,  an  equity  component  of  $7.2  million  and  a 
derivative  component  of  $0.6  million,  associated  with  our  previous  debt  instruments.    Upon  closing  of  the  Recapitalization  in  the 
fourth quarter of 2012, $16.3 million of recapitalization costs recorded in the second and third quarters of 2012 were reclassified to 
gain on settlement of debt.   

Dividends on preferred shares, Series 1 and 2 

Dividends on the two series of redeemable preferred shares amounted to $17.7 million for 2012 compared to $19.2 million for the 
same period last year.  The decrease for the year is due to a lower level of preferred shares resulting from our share buyback activity 
under our normal course issuer bid which took place in 2011.  

On February 9, 2012, the Company announced that it suspended the dividend payment on preferred shares, Series 1 and Series 2.  
Due  to  the  nature  of  the  underlying  instrument,  the  Company  continued  to  accrue  for  the  unpaid  dividends  on  preferred  shares, 
Series 1 and Series 2.   

Provision for income taxes 

The combined statutory provincial and federal tax rate was 26.3% and 27.9% for the years ended December 31, 2012 and 2011, 
respectively.    The  Company  recorded  a  recovery  of  $75.9  million  for  the  year  compared  with  an  expense  of  $87.1  million  in 
2011.  The Company recorded a recovery of 3.7% of the loss for the year ended December 31, 2012.  The difference between the 
effective  and  the  statutory  rates  in  2012  is  due  to  a  gain  on  settlement  of  debt  offset  by  the  unrecognized  capital  losses  on 
investment  of  subsidiaries  and  to  an  impairment  charge  of  $3,267.8  million  which  is  not  fully  deductible  for  tax  purposes.  
Excluding these items, the effective tax rate in 2012 would have been in line with the statutory rate.   

10

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
management’s discussion and analysis.
The  Company  recorded  an  expense  of  3.4%  of  the  loss  for  the  year  ended  December  31,  2011.    The  difference  between  the 
effective and the statutory rates in 2011 is due to the impairment of goodwill and intangible assets charge of $2,900 million which 
is not fully deductible for tax purposes as well as the non-deductibility of certain expenses for tax purposes such as the impairment 
of our investment in Ziplocal, LP (Ziplocal).  

Impairment of investment in associate 

During 2011, Ziplocal was in default of its debt obligations and had undertaken important restructuring initiatives.  As a result, 
the  Company  determined  that  its  investment  in  Ziplocal  was  impaired  and  a  net  loss  of  $50.3  million  was  recorded  in  the 
second quarter of 2011 to reduce its net investment in Ziplocal to $nil.   

(Earnings) losses from investments in associates 

During 2012, we recorded earnings from our investment in an associate in the amount of $1.9 million which includes a gain of  
$2.1  million  related  to  the  revaluation  of  our  investment  in  Acquisio.    Effective  January  1,  2012,  we  no  longer  account  for  the 
Acquisio  investment  using  the  equity  method.    Our  (earnings)  losses  from  investments  in  associates  include  the  amortization  of 
intangible assets in connection with these equity investments.  During 2011, we recorded our share of losses from our investments 
in associates in the amount of $12.1 million, which included our share of losses from Ziplocal of $10.6 million.  No share of losses 
was recorded from our investment in Ziplocal in 2012 as this investment was written-off as described above.  

Net loss from discontinued operations  

On March 25, 2011, Yellow Media announced that it had reached a definitive agreement to sell Trader Corporation.  The transaction 
closed on July 28, 2011.  The real estate and LesPAC businesses were excluded from the divestiture.  As a result, we reclassified 
the results of the automotive and generalist verticals as discontinued operations.   

Included in the results from discontinued operations of the automotive and generalist business are revenues of $148.1 million for 
the year ended December 31, 2011. 

EBITDA from the operations of the automotive and generalist business was $34.7 million for the year ended December 31, 2011. The 
net loss from discontinued operations amounted to $120.9 million for 2011.  This included a loss on disposal of $134.3 million (net of 
income taxes) for the year ended December 31, 2011, which represented the difference between the fair value net of selling costs and 
the carrying value of net assets sold. 

Net loss  

The  net  loss  decreased  to  $1,954  million  in  2012  compared  with  $2,829  million  in  2011.    The  decrease  in  the  net  loss  of  
$875 million for the year ended December 31, 2012 is mainly due to the gain on settlement of debt of $978.6 million recorded 
pursuant to the Recapitalization, a decrease in depreciation and amortization of $56.6 million, a decrease in the provision for income 
taxes  of  $163.1  million,  the  impairment  of  our  Ziplocal  investment  of  $50.3  million  and  the  loss  from  our  divestiture  of  
Trader  Corporation  of  $120.9  million  in  2011,  offset  by  lower  EBITDA  of  $109.1  million,  a  higher  impairment  charge  of  goodwill, 
intangible assets and certain property, plant and equipment of $367.8 million, restructuring and special charges of $18.8 million and 
financial charges of $15.7 million.   

Fiscal 2011 versus 2010 

Revenues 

Revenues decreased to $1,328.9 million during 2011 compared with $1,401.1 million for 2010.  The decrease for the year ended 
December  31,  2011  was  due  to  lower  print  revenues  in  our  traditional  markets,  partly  offset  by  increased  online  revenues.  
Canpages’  contribution  offset  lower  print  revenues  in  our  traditional  markets  for  the  first  half  of  2011  as  it  was  acquired  in  
May 2010.  As at December 31, 2011, the number of advertisers, excluding Canpages, was 340,000 compared to 365,000 as at 
December 31, 2010 reflecting a decrease of 7%.  Advertiser renewal dropped slightly to 87% as at December 31, 2011 compared to 
88% as at December 31, 2010.  During 2011, YPG acquired approximately 23,000 new advertisers.  Although there was a reduction 
in  the  number  of  advertisers,  the  ARPA  remained  stable  at  approximately  $3,400  compared  to  the  same  period  last  year.    As  at 
December 31, 2011, our RGUs per advertiser was relatively unchanged at 1.68 compared to 1.70 for the same period last year.   

As at December 31, 2011, the number of advertisers excluding Canpages, choosing to advertise both in print and online was 
63.4% across Canada compared to 65.2% for the corresponding period last year. 

Online revenues reached $346.1 million in 2011, representing a growth of 29.6% for 2011.  In addition to the introduction of 
new  products,  online  revenue  growth  in  2011  was  attributable  to  revenues  from  Canpages  acquired  in  May  of  2010,  and 
Mediative, our digital and marketing solutions provider for national agencies and advertisers launched in October 2010.  Our 
network  of  web  sites  in  Directories  attracted  9  million  unduplicated  unique  visitors1  on  average  during  the  fourth  quarter  of 
2011, representing a reach of 36%1 of the Canadian internet population.   

1  Source: comScore Media Metrix Canada. (excluding LesPAC). 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

11

 
 
 
management’s discussion and analysis.
EBITDA 

EBITDA decreased by $77.4 million to $679.7 million during 2011 compared with $757.1 million in 2010.  While most of the new 
online  placement  products  contributed  margins  similar  to  those  of  our  print  products  in  our  local  markets,  lower  print  revenues 
resulted in decreases in EBITDA.  

Cost of sales increased by $28 million to $393 million during 2011 compared with $365 million in 2010.  The increase for the year 
ended December 31, 2011 resulted mainly from the increased costs associated with Canpages and our Mediative division acquired 
during 2010, offset by lower manufacturing costs associated with lower print revenues.   

Gross profit margin decreased to 70.4% for 2011 compared with 74% for 2010.  The decrease for the year is due to lower margins 
associated with Canpages, Wall2Wall and our Mediative division.     

General  and  administrative  expenses  decreased  by  $22.9  million  to  $256.2  million  for  2011  compared  with  $279.1  million  in 
2010.  In 2010, we incurred costs related to our conversion and rebranding from an income fund to a corporation.    

Depreciation and amortization 

Depreciation and amortization decreased to $160.9 million from $180.3 million during 2011. The decrease for the year ended 
December 31, 2011 was mainly attributable to lower amortization of certain intangible assets related to the acquisition of Canpages.   

Impairment of goodwill, intangible assets and property, plant and equipment  

Following  a  comprehensive  review  of  its  strategic  and  operating  plans  completed  during  the  third  quarter  of  2011,  Yellow  Media 
determined  that  the  recoverability  of  the  carrying  value  of  certain  of  its  assets  had  to  be  reviewed  for  impairment  purposes.   
Consequently, as announced on September 28, 2011, we recorded a charge of $2,900 million related to the impairment of goodwill 
and intangible assets.  This impairment charge did not affect the Company’s operations, its liquidity, its cash flows from operating 
activities, its bank credit agreement or its note indentures. 

Acquisition-related costs  

We incurred costs of $7.7 million during the year ended December 31, 2011, associated with potential investments.  In 2010, 
we incurred costs of $30.6 million, mainly in association with our acquisition of Canpages, RedFlagDeals.com, Restaurantica, 
Enquiro Search Solutions (Enquiro), UpTrend Media, AdSplash Inc. (Adsplash), and 411.ca.   

Restructuring and special charges 

For  the  year  ended  December  31,  2011,  we  incurred  restructuring  and  special  charges  of  $26.1  million  as  a  result  of  the 
creation  of  centres  of  excellence  and  internal  reorganizations  compared  to  $31.4  million  for  the  same  period  last  year.    The 
costs  incurred  in  2010  were  associated  with  a  workforce  reduction,  elimination  of  duplicate  activities  and  the  termination  of 
certain contractual obligations.  In addition, in 2011, we undertook a complete review of our Canpages print directories and, as 
a result thereof, we have since eliminated the publication of certain overlapping directories and have integrated the Canpages 
business within YPG in 2012.   

Financial charges   

Financial charges decreased by $17.9 million to $130.6 million during 2011.  The decrease for the year ended December 31, 2011 
was due to an increased gain on the repurchase of debt instruments partly offset by a redemption premium in connection with a total 
return swap and higher amortization and write-off of deferred financing costs.  The increase in the effective interest rate reflected the 
suspension of the commercial paper program and the increased cost under the credit facility following our credit ratings downgrade.   

Gain on disposal of subsidiary 

During 2011, the Company sold the assets of LesPAC to Mediagrif Interactive Technologies Inc. for a net purchase price consideration 
of $70.9 million.  The transaction closed on November 14, 2011, which resulted in a gain on sale of $6.2 million. 

12

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
management’s discussion and analysis.
Dividends on preferred shares, Series 1 and 2 

Dividends on the two series of redeemable preferred shares amounted to $19.2 million for 2011 compared to $21.2 million for the 
same period last year.  The decrease is due to a lower level of preferred shares resulting from our share buyback under our normal 
course issuer bid.   

Provision for income taxes 

The combined statutory provincial and federal tax rate was 27.9% and 29.9% for the years ended December 31, 2011 and 2010, 
respectively.  The Company recorded an expense of 3.4% of the loss and an expense of 27.1% of earnings for the years ended 
December 31, 2011 and 2010, respectively.  As the impairment of goodwill and our investment in Ziplocal recorded in 2011 are 
not fully deductible for tax purposes, the Company recorded an expense of $87.1 million for the year, compared with an expense of 
$93.6 million in 2010.  Excluding these items, the effective tax rate in 2011 would have been in line with the statutory rates.    

Impairment of investment in associate 

During 2011, Yellow Media determined that its investment in Ziplocal was impaired and as a result, a net loss of $50.3 million 
was recorded to reduce its net investment in Ziplocal to $nil.  Ziplocal was in default of its debt obligations and had undertaken 
important restructuring initiatives.  

Share of losses from investments in associates 

During 2011, we recorded our share of losses from our investments in associates in the amount of $12.1 million compared with 
$19.9 million for the same period last year.  The decrease for the year is due to the fact that no share of losses was recorded 
from our investment in Ziplocal, as this investment was written-off during the second quarter of 2011.  These losses include the 
amortization of intangible assets in connection with these equity investments.   

Loss from discontinued operations  

On  March  25,  2011,  Yellow  Media  announced  that  it  had  reached  a  definitive  agreement  to  sell  Trader  Corporation.    The 
transaction closed on July 28, 2011.  The real estate and LesPAC businesses were excluded from the divestiture.  The Company 
sold the assets of LesPAC on November 14, 2011.  The real estate business continues to be owned and managed by YPG.  As a 
result, we reclassified the results of the automotive and generalist verticals as discontinued operations.   

Included in the results from discontinued operations of the automotive and generalist business are revenues of $148.1 million for 
the year ended December 31, 2011 compared with $254 million for the same period last year.  The results are not comparable as 
we completed the sale of Trader Corporation on July 28, 2011. 

EBITDA  from  the  operations  of  the  automotive  and  generalist  business  decreased  to  $34.7  million  for  2011  compared  with 
$74.9 million for the same period last year.  The results are not comparable as we completed the sale of Trader Corporation on  
July 28, 2011. 

The net loss from discontinued operations amounted to $120.9 million for 2011.  This includes a loss on disposal of $134.3 million 
(net of income taxes) for the year ended December 31, 2011, which represents the difference between the fair value net of selling 
costs and the carrying value of net assets sold. 

In addition to the above, as a result of the adoption of IFRS, the disposal of YPG Directories, LLC, a US subsidiary, on April 15, 2010 
is also presented as a discontinued operation for the year ended December 31, 2010.   

Net (loss) earnings  

Net earnings decreased by $3,058.4 million to a net loss of $2,829 million for the year ended December 31, 2011.  The decrease 
for the year was mainly due to the impairment of goodwill and intangible assets of $2,900 million discussed above.  In addition to 
these elements, the decrease for the year is also due to the impairment of our investment in Ziplocal of $50.3 million and to the 
loss on disposal associated with our divestiture of Trader Corporation in the amount of $134.3 million (net of income taxes).   

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

13

 
 
management’s discussion and analysis.
Summary of Consolidated Quarterly Results 

Quarterly Results 
(in thousands of Canadian dollars – except share and per share information) 

Revenues 

Operating costs 

Income from operations 
before depreciation 
and amortization, 
impairment of 
goodwill, intangible 
assets and property, 
plant and equipment, 
acquisition-related 
costs and restructuring 
and special charges 
(EBITDA) 

EBITDA margin 

Depreciation and 
amortization  

Impairment of goodwill, 

intangible assets and 
property, plant and 
equipment 

Acquisition-related costs  

Restructuring and special 

charges 

(Loss) income from 
operations  

Gain on settlement of 

debt2 

Net earnings (loss)  

Basic earnings (loss) per 
share attributable to 
common shareholders 
from continuing 
operations1 

Diluted earnings (loss) per 

share attributable to 
common shareholders 
from continuing 
operations1 

Q4 

Q3 

Q2 

2012 

Q1 

Q4 

Q3 

Q2 

2011 

Q1 

$  264,447  $ 267,711  $  286,484  $  289,073  $ 313,315  $  323,441  $  342,738  $   349,372 

122,883 

129,936 

141,240 

143,056 

166,117 

157,443 

166,262 

159,337 

141,564 

137,775 

145,244 

146,017 

147,198 

165,998 

176,476 

190,035 

53.5% 

51.5% 

50.7% 

50.5% 

47% 

51.3% 

51.5% 

54.4% 

23,395 

26,597 

24,220 

30,081 

23,003 

37,800 

47,735 

52,368 

300,000 
(cid:2) 

(cid:2) 
(cid:2) 

(cid:2)  2,967,847 
(cid:2) 
(cid:2) 

(cid:2) 
210 

2,900,000 

497 

(cid:2) 
6,233 

18,111 

26,812 

(cid:2) 

(cid:2) 

14,254 

(cid:2) 

11,888 

(cid:2) 
803 

(cid:2) 

(199,942) 

84,366 

121,024 

(2,851,911) 

109,731 

(2,772,299) 

110,620 

136,864 

(994,894) 

823,536 

10,818 

24,017 

5,487 

67,694 

(cid:2) 
(2,869,252) 

(cid:2) 
45,292 

(cid:2) 
(2,825,452) 

(cid:2) 
(14,250) 

(cid:2) 
(34,589) 

$ 

29.30  $

0.66  $ 

2.22  $ 

(102.84)  $

1.53  $ 

(100.58) $ 

(0.94) $ 

2.32 

$ 

28.56  $

0.66  $ 

2.22  $ 

(102.84)  $

1.53  $ 

(100.58) $ 

(0.94)  $ 

2.32 

1  As  previously  described,  pursuant  to  the  closing  of  the  Recapitalization  approved  by  the  Court,  the  common  shares  of  the  Company  were  exchanged  for  New 
Common Shares of the Company.  As a result, the weighted average number of shares outstanding during the period and for prior periods has been adjusted to 
reflect the Recapitalization. 

2  Upon  closing  of  the  Recapitalization  in  the  fourth  quarter  of  2012,  $5.5  million  and  $10.8  million  of  recapitalization  costs  recorded  in  the  second  and  third
quarters  of  2012,  respectively,  have  been  reclassified  to  gain  on  settlement  of  debt.    The  change  in  presentation  of  recapitalization  costs  and  income  from 
operations were made in the prior periods to conform to the current period’s presentation. 

Revenues  decreased  throughout  the  quarters,  as  the  revenues  associated  with  our  print  products  continue  to  decline  partly 
offset by increases in our online products.  

Our EBITDA margin decreased progressively throughout the quarters of 2011, reflecting the decline in print revenues and lower 
margins associated with Canpages and Mediative.  During the fourth quarter of 2011, we incurred a non-recurring expense of 
approximately $6 million as a result of a sales tax assessment.  Our EBITDA margin in the first and second quarters of 2012 
remained relatively flat but increased in the third quarter as we benefited from reduced rates from our supply chain contracts 
which were renegotiated in July 2012.  In the fourth quarter of 2012, we recorded a non-cash benefit of $13.3 million related to 
the amendments in our pension and post-retirement benefit plans.   

14

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
 
 
 
 
 
 
 
 
management’s discussion and analysis.
Internal  reorganizations  and  cost  containment  initiatives  resulted  in  restructuring  and  special  charges  impacting  some  of  our 
quarterly results in 2011 and 2012.  Net earnings for 2011 were affected by depreciation and amortization of intangible assets 
related to the acquisition of Canpages.  We recorded a loss related to our disposal of Trader Corporation and an impairment of 
our investment in Ziplocal in the first and second quarters of 2011, respectively.  In addition, during the third quarter of 2011, 
the first quarter of 2012 and the fourth quarter of 2012, we recorded impairment charges of $2,900 million, $2,967.8 million 
and $300 million, respectively, related to the impairment of goodwill, certain of our intangible assets and property, plant and 
equipment.   

Upon  closing  of  the  Recapitalization  in  the  fourth  quarter  of  2012,  $5.5  million  and  $10.8  million  of  recapitalization  costs 
recorded in the second and third quarters of 2012, respectively, were reclassified to gain on settlement of debt.  The change in 
presentation  of  recapitalization  costs  and  income  from  operations  were  made  in  the  prior  periods  to  conform  to  the  current 
period’s presentation. 

Analysis of fourth quarter 2012 results 

Revenues 

Revenues decreased to $264.5 million during the fourth quarter of 2012 compared with $313.3 million for the same period last year.  
The decrease for the quarter is due to lower print revenues in our traditional markets, partly offset by increased online revenues.   

EBITDA 

EBITDA decreased by $5.6 million to $141.6 million during the fourth quarter of 2012 compared with $147.2 million the same 
period last year, due principally to overall revenue pressure net of associated costs partly offset by lower general and administrative 
expenses.   

Cost of sales decreased by $19.8 million to $84.6 million during the fourth quarter of 2012 compared with $104.4 million for the 
same period last year.  The decrease for the quarter is attributable to lower manufacturing costs due to lower print volumes and 
reduced  rates  following  our  renegotiation  of  supply  chain  contracts  in  the  third  quarter  of  2012.    We  also  incurred  lower  selling 
expenses due to lower revenues.   

Gross profit margin increased to 68% for the fourth quarter of 2012 compared to 66.7% for the fourth quarter of 2011.  The increase is 
due  to  the  reduced  rates  from  our  supply  chain  contracts  offset  by  lower  margins  associated  with  some  of  our  new  online  service 
offerings such as websites, SEO and SEM. 

General  and  administrative  expenses  decreased  by  $23.4  million  to  $38.3  million  for  the  three-month  period  ended  
December 31, 2012 compared with $61.7 million for the same period last year.  During the quarter, we announced amendments to 
our employees’ pension and post-retirement benefits which resulted in a non-cash benefit of approximately $13.3 million recorded in 
the  quarter.    The  decrease  for  the  quarter  is  also  attributable  to  lower  bad  debts  as  well  as  general  costs  containment  measures.  
Lastly, during the fourth quarter of 2011, we incurred a non-recurring expense of approximately $6 million in connection with a sales 
tax assessment.   

Depreciation and amortization 

Depreciation and amortization remained stable at $23.4 million during the fourth quarter of 2012 compared with $23 million 
the same period last year.   

Impairment of goodwill, intangible assets and property, plant and equipment 

Following the closing of the Recapitalization during the fourth quarter of 2012, and the issuance of new debt, shares and warrants, 
pursuant  to  the  Recapitalization,  and  in  the  context  of  its  annual  impairment  testing,  the  Company  determined  that  the 
recoverability of certain of its assets had to be reviewed for impairment purposes.  As a result of the impairment test, we recorded 
an impairment charge of $300 million in the fourth quarter of 2012 related to certain of our intangible assets and property, plant 
and equipment.  The newly established fair value is now consistent with the valuation of the new debt instruments and share price 
as at December 31, 2012.   

Acquisition-related costs 

During the fourth quarter of 2011, we incurred costs of $0.2 million associated with potential investments. No such costs were 
incurred during the same period in 2012. 

Restructuring and special charges 

We incurred $18.1 million of restructuring and special charges during the fourth quarter of 2012 compared with $14.3 million 
for the same period last year.  The costs incurred during the fourth quarter of 2012 were associated with a workforce relocation, 
a workforce reduction and the termination and renegotiation of certain contractual obligations.  The costs incurred during the 
fourth quarter of 2011 were associated with a workforce reduction and the termination of contractual obligations as a result of 
the elimination of the publication of certain overlapping directories and the integration of our Canpages operations into YPG. 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

15

 
 
management’s discussion and analysis.
Financial charges 

Financial charges increased by $12.8 million to $48.4 million for the three-month period ended December 31, 2012 compared 
with $35.6 million for the same period last year.  The increase is mainly due to a derivative charge of $18.5 million related to an 
option associated with our investment in an associate, offset by lower interest expense.  

Gain on settlement of debt 

We recorded a gain of $994.9 million on the settlement of debt pursuant to the Recapitalization, net of related fees of $53.2 million, 
a write-off of deferred financing costs of $16.3 million, deferred gains of $5.5 million,  an equity component of $7.2 million and a 
derivative  component  of  $0.6  million,  associated  with  our  previous  debt  instruments.    Upon  closing  of  the  Recapitalization  in  the 
fourth quarter of 2012, $16.3 million of recapitalization costs recorded in the second and third quarters of 2012, were reclassified to 
gain on settlement of debt.   

Dividends on preferred shares, Series 1 and Series 2 

Dividends  on  the  two  series  of  redeemable  preferred  shares  amounted  to  $4  million  for  the  fourth  quarter  of  2012  compared  to  
$4.6 million for the same period last year.  

As announced on February 9, 2012, the Company suspended the dividend payment on preferred shares, Series 1 and Series 2.  Due 
to the nature of the underlying instrument, the Company continued to accrue for the unpaid dividends on preferred shares, Series 1 
and Series 2, up to December 20, 2012.   

Provision for income taxes 

The combined statutory provincial and federal tax rate was 26.3% and 27.9% for the three-month periods ended December 31 2012 
and 2011 respectively.  The Company recorded a recovery of 11% of earnings for the three-month period ended December 31, 2012 
compared to an expense of 20.6% of earnings for the three-month period ended December 31, 2011.  The difference between the 
effective and the statutory rates for 2012 is due to a gain on settlement of debt which is offset by the unrecognized capital losses on 
investment of subsidiaries.  For the three-month period ended December 31, 2011, the difference between the effective and the 
statutory rates is due to the derecognition of previously recognized tax attributes on assets of our foreign subsidiaries.    

(Earnings) losses from investments in associates 

During  the  fourth  quarter  of  2012,  we  recorded  our  share  of  earnings  from  our  investment  in  an  associate  in  the  amount  of  
$0.1 million compared to $0.4 million loss for the same period last year.  These earnings/losses include the amortization of intangible 
assets in connection with these equity investments.   

Net earnings 

Net earnings increased by $778.2 million to $823.5 million during the fourth quarter of 2012 compared with $45.3 million for 
the same period last year.  The increase for the quarter is mainly due to the gain on the settlement of debt of $994.9 million, a 
decrease in the provision for income taxes of $108.7 million, offset by the impairment charge related to certain of our intangible 
assets and property, plant and equipment of $300 million recorded in the fourth quarter of 2012.  

16

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
management’s discussion and analysis.
3.(cid:2) Liquidity and Capital Resources /  

This section examines the Company’s capital structure, sources of liquidity and various financial instruments including its debt 
instruments.  

Financial Position 

Capital Structure 
(in thousands of Canadian dollars) 

Cash  

Senior Secured Notes 

Medium Term Notes 

Credit Facility 

Obligations under finance leases  

Exchangeable Debentures  

Convertible debentures 

Net debt (net of cash)  

Preferred shares, series 1 and 2 

Equity attributable to the shareholders  

Non-controlling interests 

Total capitalization  

Net debt to total capitalization  

As at December 31, 2012 

  As at December 31, 2011 

$ 

$ 

106,807 

800,000 
(cid:2) 
(cid:2) 
1,831 

86,667 
(cid:2) 

781,691 
(cid:2) 
285,749 

411 

$ 

1,067,851 

73.2% 

$ 

84,186 
(cid:2) 
1,404,083 

205,000 

4,148 
(cid:2) 
184,214 

$ 

1,713,259 

398,886 

2,084,225 

802 

$ 

4,197,172 

40.8% 

Net Debt to Latest Twelve  
Months EBITDA Ratio1

Capital Structure
(cid:2)(cid:7)(cid:8)(cid:11)(cid:12)(cid:7)(cid:13)(cid:13)(cid:7)(cid:14)(cid:8)(cid:15)(cid:11)(cid:14)(cid:16)(cid:11)(cid:3)(cid:14)(cid:13)(cid:13)(cid:17)(cid:18)(cid:15)(cid:10)

2,085

1,713

399

2011

2012

2.5x

1.4x

2011

2012

286

782

Preferred  
Shares

Net  
Debt

Total Equity 
(cid:2)(cid:3)(cid:4)(cid:5)(cid:6)(cid:7)(cid:4)(cid:8)(cid:6)(cid:9)(cid:10)

1  Latest twelve month income from operations before depreciation and amortization, impairment of goodwill, intangible assets and property, plant and equipment, 
acquisition-related costs and restructuring and special charges, giving effect to the divestitures (Latest Twelve Month EBITDA).  Latest twelve month EBITDA is a 
non-IFRS measure and may not be comparable with similar measures used by other publicly traded companies.  Please refer to page (cid:2) for a definition of EBITDA.  

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
management’s discussion and analysis.
As at December 31, 2012, Yellow Media had approximately $781.7 million of net debt.  This compares to $1,713.3 million of 
net debt and $2,112.1 million of net debt and preferred shares, series 1 and 2 at December 31, 2011.  

The  net  debt  to  Latest  Twelve  Month  EBITDA1  ratio  as  at  December  31,  2012  was  1.4  times  compared  to  2.5  times  as  at 
December 31, 2011.  The improvement is due to a lower level of indebtedness following the implementation of the Recapitalization 
partially offset by lower EBITDA.   

Recapitalization 

On July 23, 2012, the Company announced the Recapitalization aimed at significantly reducing the Company’s debt and improving its 
maturity profile, with debt first maturing in 2018.   

On September 6, 2012, the Company held debtholder and shareholder meetings to obtain support for the plan of arrangement 
under the Canada Business Corporations Act (CBCA) implementing the Recapitalization.  The Recapitalization was approved by 
the requisite majority of its debtholders and shareholders at their respective meetings, with 70.39% of support received from 
the debtholders and 77.26% of support received from the shareholders. 

The hearing on the final order (the Final Order) of the Québec Superior Court (the Court) approving the Recapitalization concluded 
on October 23, 2012.  On December 10, 2012, the Company announced that it reached a settlement with the lenders under the 
Credit Facility. The Court issued its Final Order and approved the Recapitalization on December 14, 2012. 

The Recapitalization was implemented on December 20, 2012 and became effective on that date.   

The Recapitalization included the adoption of a new stock option plan (the New Stock Option Plan), which was implemented upon 
the closing of the Recapitalization. The New Stock Option Plan will allow the Board of Directors of Yellow Media Limited (the Board) 
or a committee thereof, to select eligible employees to whom awards can be made, to specify the number of options which in each 
case are awarded, to determine the New Option Period applicable to each award and to impose any other conditions relating to the 
awards that the Board or a committee thereof deems appropriate.  

The New Stock Option Plan will result in the issuance of up to 1,290,612 New Common Shares, representing 4.6% of the issued 
and outstanding New Common Shares.  As at the date hereof, no options have been granted under the New Stock Option Plan. 

For a detailed  description of the new securities issued in connection with the Recapitalization, please refer to the indentures 
governing  the  Senior  Secured  Notes,  the  Exchangeable  Debentures  and  the  Warrants  dated  December  20,  2012,  which  are 
available on SEDAR at www.sedar.com. 

Medium Term Notes 

Immediately prior to the Recapitalization, YPG Financing Inc. (formerly Yellow Media Inc.) had a total of $1,404.1 million of Medium 
Term Notes outstanding under its Medium Term Note program with varying maturity dates between 2013 and 2036.   

Pursuant to the Recapitalization, the Medium Term Notes were exchanged for, in the aggregate, $634.6 million of Senior Secured 
Notes, $81.9 million of Exchangeable Debentures, 18,884,350 of New Common Shares of Yellow Media (representing 67.55% of 
the issued and outstanding New Common Shares) and $204.7 million of cash.  In addition, the Company agreed to pay all accrued 
interest up to and excluding December 20, 2012, to holders of the Company’s Medium Term Notes.  

All of the outstanding Medium Term Notes were cancelled on the Effective Date. 

Credit facility 

Prior to the Recapitalization, YPG Financing Inc. (formerly Yellow Media Inc.) had in place a senior unsecured credit facility (Credit 
Facility) consisting of: 

(cid:2)(cid:2)

(cid:2)(cid:2)

a $250 million revolving tranche maturing in February 2013; and 

a $130 million non-revolving tranche maturing in February 2013.  

Pursuant  to  the  Recapitalization,  the  Company’s  Credit  Facility,  of  which  $369  million  was  drawn,  was  exchanged  for,  in  the 
aggregate,  $165.4  million  of  Senior  Secured  Notes,  $18.1  million  of  Exchangeable  Debentures,  4,178,593  of  New  Common 
Shares (representing 14.95% of the issued and outstanding New Common Shares) and $70.3 million of cash, which included the 
$25  million  mandatory  repayment  of  October  1,  2012.    In  addition,  the  Company  agreed  to  pay  all  accrued  interest  up  to  and 
excluding December 20, 2012, on the Credit Facility. 

The Credit Facility was cancelled on the Effective Date. 

1  Latest twelve month income from operations before depreciation and amortization, impairment of goodwill, intangible assets and property, plant and equipment, 
acquisition-related costs and restructuring and special charges, giving effect to the divestitures (Latest Twelve Month EBITDA).  Latest twelve month EBITDA is a 
non-IFRS measure and may not be comparable with similar measures used by other publicly traded companies.  Please refer to page (cid:2) for a definition of EBITDA.  

18

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
management’s discussion and analysis.
Convertible Debentures 

During the third quarter of 2012, $0.9 million of convertible debentures were exchanged into 116,250 common shares. 

Immediately prior to the Recapitalization, YPG Financing Inc. (formerly Yellow Media Inc.) had a total of $199.1 million principal 
amount  outstanding  of  6.25%  convertible  unsecured  subordinated  debentures  (Convertible  Debentures).  The  Convertible 
Debentures had a maturity date of October 1, 2017 and were convertible, at the option of the holder, for common shares of the 
Company at an exchange price of $8.00 per common share.  An amount of $7.4 million (net of income taxes of $2.7 million) 
was classified as a separate component of equity attributable to owners of the Company.   

Pursuant to the Recapitalization, the Company’s Convertible Debentures were exchanged for, in the aggregate, $7.5 million of 
Exchangeable  Debentures,  497,852  New  Common  Shares  (representing  1.8%  of  the  issued  and  outstanding  New  Common 
Shares) and 484,487 Warrants.  The Company agreed to pay all interest accruing up to and excluding December 20, 2012 on 
the Convertible Debentures.  

All of the outstanding Convertible Debentures were cancelled on the Effective Date. 

Cumulative Redeemable Preferred Shares 

Immediately prior to the Recapitalization, YPG Financing Inc. (formerly Yellow Media Inc.) had two series of cumulative redeemable 
preferred shares outstanding.  The principal amounts were: 

(cid:2)(cid:2)

(cid:2)(cid:2)

$251.1 million preferred shares, Series 1 and; 

$151.6 million preferred shares, Series 2.  

Pursuant  to  the  Recapitalization,  the  preferred  shares,  Series  1,  were  exchanged  for,  in  the  aggregate,  628,090  New  Common 
Shares  (representing  2.2%  of  the  issued  and  outstanding  New  Common  Shares)  and  358,909  Warrants.  The  preferred  shares, 
Series 2 were exchanged for, in the aggregate, 379,016 New Common Shares (representing 1.4% of the issued and outstanding 
New  Common  Shares)  and  216,581  Warrants.   The  Recapitalization  provided  that  no  cumulative  or  unpaid  dividends  would  be 
paid in respect of the preferred shares, Series 1 and Series 2. The preferred shares, Series 1 and 2 were cancelled on the Effective 
Date. 

Rate Reset Preferred Shares 

Immediately prior to the Recapitalization, YPG Financing Inc. (formerly Yellow Media Inc.) had two series of cumulative rate reset 
preferred shares outstanding. The principal amounts were: 

(cid:2)(cid:2)

(cid:2)(cid:2)

$203 million preferred shares, Series 3 and; 

$123 million preferred shares, Series 5.  

Pursuant  to  the  Recapitalization,  the  preferred  shares,  Series  3  were  exchanged  for,  in  the  aggregate,  507,737  New  Common 
Shares  (representing  1.8%  of  the  issued  and  outstanding  New  Common  Shares)  and  290,135  Warrants.  The  preferred  shares, 
Series 5 were exchanged for, in the aggregate, 307,604 New Common Shares (representing 1.1% of the issued and outstanding 
New Common Shares) and 175,774 Warrants.  The Recapitalization provided that no cumulative or unpaid dividends would be paid 
in respect of the preferred shares, Series 3 and Series 5. 

The preferred shares, Series 3 and Series 5 were cancelled on the Effective Date. 

Cumulative Exchangeable Preferred Shares 

Immediately prior to the Recapitalization,  the Company, had $2.9 million cumulative  exchangeable preferred shares, Series 7 
outstanding. 

Pursuant to the Recapitalization, the preferred shares, Series 7 were exchanged for, in the aggregate, 7,188 New Common Shares 
(representing 0.03% of the issued and outstanding New Common Shares) and 4,107 Warrants. The Recapitalization provided that 
no cumulative or unpaid dividends be paid in respect of the preferred shares, Series 7. 

The preferred shares, Series 7 were cancelled on the Effective Date. 

Financial Instruments Issued upon Implementation of the Recapitalization 

Senior Secured Notes 

On  December  20,  2012,  the  Company,  through  its  subsidiary  YPG  Financing  Inc.,  issued  $800  million  of  9.25%  Senior  Secured 
Notes maturing November 30, 2018.   

Interest on the Senior Secured Notes is payable in cash quarterly in arrears in equal instalments at 9.25% per annum on the last 
day of February, May, August and November of each year. The initial interest payment will be payable on February 28, 2013, and 
will represent interest accrued from and including December 20, 2012, to, but excluding,February 28, 2013. 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

19

 
 
management’s discussion and analysis.
The Senior Secured Notes are  unconditionally  guaranteed on  a senior secured basis by Yellow Media and  all of its Restricted 
Subsidiaries (as such term is defined in the indenture governing the Senior Secured Notes). 

The  Senior  Secured  Notes  and  each  Senior  Secured  Note  guarantee  are  secured  by  a  first  priority  lien,  subject  to  certain 
permitted liens, in the collateral, which consists of all of the property of Yellow Media and the Restricted Subsidiaries, whether 
owned on the Effective Date or thereafter acquired, other than certain excluded property. 

The  indenture  governing  the  Senior  Secured  Notes  contains  restrictive  covenants,  including  restrictions  on  the  incurrence  of 
additional indebtedness, the payment of dividends and other payment restrictions, investments, the creation of liens, sale and 
leaseback  transactions,  mergers,  consolidations  and  sales  of  assets,  certain  transactions  with  affiliates  and  its  business 
activities. The indenture does not contain the obligation to maintain financial ratios.  Financial ratio restrictions only apply upon 
incurrence of indebtedness and other transactions. 

As at December 31, 2012, the Company was in compliance with all covenants under the indenture governing the Senior Secured 
Notes.   

Mandatory Redemption 

Pursuant  to  the  indenture  governing  the  Senior  Secured  Notes,  the  Company  is  required  to  use  an  amount  equal  to  75%  of  its 
consolidated Excess Cash Flow for the immediately preceding six-month period ending March 31 or September 30, as applicable, 
to redeem on a semi-annual basis on the last day of May and November of each year, commencing on May 31, 2013, the Senior 
Secured Notes at  a redemption price equal to 100% of the principal amount thereof from holders on a pro rata basis, subject to 
the Company maintaining a minimum cash balance of $75 million immediately following the mandatory redemption payment. 
Excess  Cash  Flow,  as  defined  in  the  indenture  governing  the  Senior  Secured  Notes,  means  the  aggregate  cash  flow  from 
operating activities adjusted for, among other  things,  payments relating  to interest, taxes, long-term employee compensation 
plans, certain pension plan contribution payments and the  acquisitions of property, plant, equipment and intangible assets. The 
Company is required to make minimum annual aggregate mandatory redemption payments of (i) $100 million for the combined 
payments due on May 31, 2013 and November 30, 2013, (ii) $75 million for the combined payments due on May 31, 2014 and 
November 30, 2014, and (iii) $50 million for the combined payments due on May 31, 2015 and November 30, 2015. 

For  purposes  of  determining  the  consolidated  Excess  Cash  Flow,  deductions  for  capital  expenditures  and  information 
systems/information technology expenses are each subject to an annual deduction limit of $50 million.  Under other circumstances, 
the Company may also have to make additional repayments on the Senior Secured Notes (refer to the indenture governing the 
Senior Secured Notes). 

Optional Redemption 

The Company may redeem all or part of the Senior Secured Notes at its option, upon not less than 30 nor more than 60 days 
prior notice, at a redemption price equal to: 

(cid:2)(cid:2)

(cid:2)(cid:2)

In the case of a redemption occurring prior to May 31, 2017, 105% of the principal amount thereof, plus accrued and 
unpaid interest, if any, to the redemption date; or 

In  the  case  of  a  redemption  occurring  after  May  31,  2017,  100%  of  the  principal  amount  thereof,  plus  accrued  and 
unpaid interest, if any, to the redemption date.

Exchangeable Debentures 

On December 20, 2012, the Company, through its subsidiary YPG Financing Inc., issued $107.5 million of Exchangeable Debentures 
due November 30, 2022. 

Interest on the Exchangeable Debentures accrues at a rate of 8% per annum if, for the applicable interest period, it is paid in cash 
or 12% per annum if the Company makes a Payment  in Kind (PIK) election to pay interest in respect of all or any part of the then  
outstanding  Exchangeable  Debentures  in  additional  Exchangeable  Debentures.    Interest  on  the  Exchangeable  Debentures  is 
payable  semi-annually  in  arrears  in  equal  instalments  on  the  last  day  of  May  and  November  of  each  year.  The  initial  interest 
payment  is  payable  on  May  31,  2013,  and  will  represent  interest  accrued  from  and  including  December  20,  2012,  to,  but 
excluding, May 31, 2013.  

The  Exchangeable  Debentures  are  senior  subordinated  and  unsecured  obligations  of  YPG  Financing  Inc.  The  Exchangeable 
Debentures  are  unconditionally  guaranteed  on  a  subordinated  unsecured  basis  by  Yellow  Media  and  all  of  its  Restricted 
Subsidiaries (as such term is defined in the indenture governing the Exchangeable Debentures).  

The indenture governing the Exchangeable Debentures contains restrictive covenants, including restrictions on the incurrence of 
additional indebtedness, the payment of dividends and other payment restrictions, investments, the creation of liens, sale and 
leaseback transactions, mergers, consolidations and sales of assets and certain transactions with affiliates. The indenture does 
not  contain  the  obligation  to  maintain  financial  ratios.  Financial  ratio  restrictions  only  apply  upon  incurrence  of  indebtedness 
and other transactions. 

As at December 31, 2012, the Company was in compliance with all covenants under the indenture governing the Exchangeable 
Debentures. 

20

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
management’s discussion and analysis.
Exchange Option 

The Exchangeable Debentures are exchangeable, at the holder’s option, into New Common Shares at any time at an exchange 
price per New Common Share equal to $19.04, subject to adjustment for specified capital transactions. 

Optional Redemption 

The Company may, at any time on or after the date on which all of the Senior Secured Notes have been paid in full, redeem all or 
part of the Exchangeable Debentures at its option, upon, not less than 30 nor more than 60 days’ prior notice, at a redemption 
price equal to: 

In the case of a redemption occurring prior to May 31, 2021, 110% of the principal amount thereof, plus accrued and 
unpaid interest, if any, to the redemption date; or 

In the case of a redemption occurring on or after May 31, 2021, 100% of the principal amount thereof, plus accrued and 
unpaid interest, if any, to the redemption date. 

(cid:2)(cid:2)

(cid:2)(cid:2)

Liquidity 

The Company’s principal source of liquidity is cash generated from operations and cash on hand.  The Company expects to generate 
sufficient  liquidity  to  fund  capital  expenditures,  working  capital  requirements  and  current  obligations,  including  the  mandatory 
repayments on the Senior Secured Notes.  The Company had approximately $134 million of cash as at February 4, 2013.  

Share data 

As at February 5, 2013, outstanding share data was as follows: 

Outstanding Share Data  

New Common Shares outstanding 

Common shares outstanding  

Warrants outstanding 

Preferred shares Series 3, 5 and 7 outstanding 

Options outstanding and exercisable 

1   These figures do not reflect the Recapitalization. 

Shares 

As at February 5, 2013 

As at December 31, 2012 

27,955,077 
(cid:2) 
2,995,506 
(cid:2) 
(cid:2) 

27,955,077 
(cid:2) 
2,995,506 
(cid:2) 
(cid:2) 

As at December 31, 2011 1 
(cid:2) 
520,402,094 
(cid:2) 
13,424,153 

380,882 

Pursuant to the Recapitalization, the existing common shares of YPG Financing Inc. were cancelled and exchanged for 2,564,647 
New Common Shares and 1,465,513 Warrants. 

Warrants 

On December 20, 2012, the Company issued a total of 2,995,506 Warrants.   

Each  Warrant  is  transferable  and  entitles  the  holder  to  purchase  one  New  Common  Share  at  an  exercise  price  of  $28.16  per 
Warrant payable in cash at any time on or prior to December 20, 2022. 

Exchangeable Debentures 

As at December 31, 2012, the Company had a total of $107.5 million of Exchangeable Debentures outstanding.   

Contractual Obligations and Other Commitments 

Contractual obligations  
(in thousands of Canadian dollars) 

Long-term debt1,2 

Obligations under finance leases1 

Exchangeable and convertible debentures1 

Operating leases 

Other 

Total contractual obligations 

Payments due for the periods ending December 31 

(cid:2)(cid:3)(cid:4)(cid:5)(cid:6) 

800,000 

1,831 

107,500 

106,388 

52,068 

1,067,787 

$ 

$ 

$ 

$ 

$ 

$ 

Less than 1  year 

2 – 3 years 

4 – 5 years 

After 5 years 

$ 

$ 

$ 

$ 

$ 

$ 

100,000 

939 

(cid:19) 

20,101 

48,859 

169,899 

$ 

$ 

$ 

$ 

$ 

$ 

125,000 

759 

(cid:19) 

40,610 

331 

166,700 

$ 

$ 

$ 

$ 

$ 

$ 

(cid:19) 

133 

(cid:19) 

35,792 

253 

$  575,000 

$ 

(cid:19) 

$  107,500 

$ 

$ 

9,885 

2,625 

36,178 

$  695,010 

1(cid:2)Principal amount.  
2(cid:2)The repayment of Senior Secured Notes may increase subject to the Excess Cash Flow clause. 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

21

 
 
 
 
 
 
management’s discussion and analysis.
Obligations under finance leases 

We  enter  into  finance  lease  agreements  for  office  equipment  and  software.    As  at  December  31,  2012,  minimum  payments 
under these finance leases up to 2016 totalled $1.8 million. 

Operating leases 

We  rent  our  premises  and  office  equipment  under  various  operating  leases.    As  at  December  31,  2012,  minimum  payments 
under these operating leases up to 2021 totalled $106.4 million.  

Purchase obligations 

We use the services of outside suppliers to distribute our directories and have entered into long-term agreements with a number 
of these suppliers.   These agreements expire between 2013 and 2038.  As at December 31, 2012, we have an obligation to 
purchase  services  for  $52  million  over  the  next  five  years  and  thereafter.    Cash  from  operations  will  be  used  to  meet  these 
purchase obligations.   

Pension Obligations 

YPG  sponsors  a  pension  plan  registered  with  the  Canada  Revenue  Agency  and  the  Financial  Services  Commission  of  Ontario 
with a defined benefit component (the YPG Defined Benefit Plan) and a defined contribution component covering substantially 
all employees of the Company.  

As  at  December  31,  2012,  the  YPG  Defined  Benefit  Plan  assets  totalled  $405.5  million  and  were  invested  in  a  diversified 
portfolio of Canadian fixed income securities and Canadian and international equity securities. The YPG Defined Benefit Plan’s 
rate of return on assets was 9.7% for 2012, 2% ahead of our benchmark portfolio. 

The most recent actuarial valuation of the YPG Defined Benefit Plan for funding purpose was performed as at April 30, 2011.   
The April 2011 valuation resulted in a going concern deficit of $59 million and a solvency deficit of $61 million. This valuation 
also  established  the  amount  of  contributions  the  Company  is  required  to  make  under  the  YPG  Defined  Benefit  Plan  from  
April 30, 2011 until the next valuation, which is due no later than April 30, 2014. 

In  2012,  the  Company  made  annual  contributions  equivalent  to  the  current  service  cost  (the  Annual  Employer  Cost)  of 
approximately $8.5 million to the YPG Defined Benefit Plan.  In 2013, the Company will continue to fund the Annual Employer 
Cost.  In addition to the Annual Employer Cost, the Company also funds the deficit with annual contributions of $13.4 million 
over  a  five-year  period.    Both  the  Annual  Employer  Cost  and  the  Annual  Amortization  Payments  were  effective  as  at  
April 30, 2011 and the retroactive adjustment payments were made in the first quarter of 2012.  

22

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
management’s discussion and analysis.
Sources and Uses of Cash 

Consistent  with  other  directories  and  media  companies,  the  Company  has  relatively  minimal  capital  spending  requirements 
combined with relatively low operating costs.   

Sources and Uses of Cash
(in thousands of Canadian dollars) 

Cash flows from operating activities from continuing operations 

Cash flows from operations from continuing operations 

Change in operating assets and liabilities 

Cash flows (used in) from investing activities from continuing operations 

Acquisition of intangible assets 

Acquisition of property, plant and equipment  

Proceeds from sale of assets

Disposal of Trader Corporation 

Disposal of cash related to the sale of Trader Corporation 

Disposal of subsidiary 

Other 

Cash flows used in financing activities from continuing operations 

Issuance of long-term debt and commercial paper 

Repayment of long-term debt and commercial paper 

Redemption of exchangeable and convertible instruments 

Dividends to shareholders

Repurchase of Preferred Shares, Series 1 and 2 and medium term notes 

Repurchase of common shares and Preferred shares, Series 3 and 5 

Recapitalization costs 

Other 

$

$

$

$

$

Years ended December 31, 

2012 

2011 

265,930 

(27,357) 

238,573 

(35,281) 

(5,137) 

1,650
(cid:2) 
(cid:2) 
(cid:2) 
183 

(38,585)

239,000 

(351,426) 
(cid:2) 
(cid:2)
(cid:2) 
(cid:2) 
(63,025) 

(1,916) 

$

$

$

$

$

379,210 

(42,637) 

336,573 

(46,686) 

(15,565) 

(cid:2)

690,230 

(24,517) 

70,938 

(435) 

673,965

1,062,000 

(1,403,585) 

(106,172) 

(209,134)

(266,183) 

(50,432) 
(cid:2) 
(28,244) 

$

(177,367)

$

(1,001,750)

Cash flows from operating activities from continuing operations  

Cash flows from operating activities from continuing operations decreased by $98 million to $238.6 million from $336.6 million for 
the year ended December 31, 2011, due to lower EBITDA resulting mainly from lower revenues from our traditional print products.  
The change in operating assets and liabilities for the year ended December 31, 2012 was $27.4 million compared with $42.6 million 
in the same period last year.  The improvement is due to a decrease in deferred publication costs resulting from lower revenues.  Also 
during 2012, the net change in deferred revenues was lower relative to 2011 which impacted our cash flows positively.   

Cash flows (used in) from investing activities from continuing operations  

Cash used in investing activities from continuing operations amounted to $38.6 million during the year ended December 31, 2012 
while  $674  million  of  cash  was  generated  from  investing  activities  during  2011.  In  July  of  2011,  we  sold  Trader  Corporation  
for proceeds of $690.2 million and in November 2011 we sold LesPAC for $70.9 million.  During 2012, we invested in software  
and  equipment  for  $35.3  million  and  $5.1  million,  respectively,  which  in  total,  was  less  than  the  corresponding  amounts  of 
$46.7 million and $15.6 million spent in 2011.   

Acquisition of property, plant, equipment and intangible assets, net of lease inducements 
(in thousands of Canadian dollars) 

Years ended December 31, 

Sustaining 

Transition 

Growth 

Total 

Adjustment to reflect expenditures on a cash basis 

Acquisition of property, plant, equipment and intangible assets,  net of lease inducements 

2012 

20,437 
(cid:2) 
22,022 

42,459 

(2,224) 

40,235 

$

$

$

$

$

$

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

2011 

29,619 

5,004 

34,260 

68,883 

(7,484) 

61,399 

23

 
 
 
 
 
 
 
 
 
 
 
   
 
    
   
   
 
    
   
  
management’s discussion and analysis.
Sustaining capital expenditures amounted to $20.4 million for the year ended December 31, 2012, compared to $29.6 million 
for the previous year.  The decrease for the year ended December 31, 2012, is due to a decrease in leasehold improvements.  In 
2011, we invested in our new Mediative division’s offices in Toronto, Montréal and Vancouver. 

Given there was no recent business acquisition, no investments were made in transition capital expenditures during the year 
ended December 31, 2012 compared to $5 million for the previous year.   

Growth capital expenditures relate to the development and implementation of new technology and software aimed at new initiatives 
as we continue our transformation to a leading technology and digital company offering media and marketing solutions to SMEs 
across Canada.   During the year ended December 31, 2012, these amounted to $22 million  compared to $34.3 million for the 
previous year.  We spent less in 2012 compared to 2011 as we focused on developing an updated technological plan to ensure our 
successful transformation.   

Total capital expenditures for 2012 amounted to $42.5 million.  We expect to increase the level of capital expenditure in the 
coming quarters as we focus on our critical initiatives to accelerate our transformation.   

Cash flows used in financing activities from continuing operations  

Cash used in financing activities from continuing operations amounted to $177.4 million during the year ended December 31, 2012 
compared to $1,001.8 million for the same period last year.  We drew $239 million on the revolving tranche of the Credit Facility in 
January 2012, made the three quarterly payments of $25 million on the non-revolving tranche of our Credit Facility. In addition, we 
paid  $275  million  in  connection  with  the  Recapitalization  in  2012.  During  2011,  we  had  a  net  repayment  of  long-term  debt  and 
commercial paper of $341.6 million.  No dividends were paid during 2012, as a result of the elimination of dividends on common 
shares  and  suspension  of  dividends  on  the  preferred  shares,  Series  3,  5,  and  7.    During  2011,  we  also  repurchased  preferred 
shares, Series 1 and 2 and Medium Term Notes of $266.2 million, repurchased common shares and preferred shares, Series 3 and 
5 of $50.4 million, and redeemed $106.2 million of exchangeable notes.  We did not repurchase any debt instruments or shares in 
2012 and we did not pay any dividends to shareholders in 2012.    

Financial and Other Instruments 

(See Note 24 of the Consolidated Financial Statements of the Company for the year ended December 31, 2012). 

The  Company’s  financial  instruments  consist  of  cash,  trade  receivables,  investments,  trade  and  other  payables,  short-term  and 
long-term debt and exchangeable debentures.   

Derivative Instruments 

In August 2009, the Company entered into three interest rate swaps totalling $130 million to hedge the Series 9 Medium Term 
Notes.    The  Company  received  interest  on  these  swaps  at  6.5%  and  paid  a  floating  rate  equal  to  the  three-month  Banker’s 
Acceptance plus a spread of 4.3%.  The swaps were to mature July 10, 2013, matching the maturity date of the underlying debt.   

In February 2010, the Company also entered into two interest rate swaps totalling $125 million to hedge the Series 8 Medium Term 
Notes.    The  Company  received  interest  on  these  swaps  at  6.85%  and  paid  a  floating  rate  equal  to  the  three-month  Banker’s 
Acceptance plus a spread of 4.3%.  The swaps were to mature December 3, 2013, matching the maturity date of the underlying debt. 

On June 27, 2011, the Company terminated the five interest rate swaps mentioned above with a notional amount of $255 million, for 
gross  proceeds  of  $3.8  million.    The  $3.8  million  was  to  be  amortized  over  the  term  of  the  underlying  debt.    Following  the 
implementation of the Recapitalization, the derivative amortized gain was written-off. 

Taking into consideration the debt instruments outstanding, our fixed-to-floating ratio was 100% fixed rate as at December 31, 2012, 
on a gross debt basis. 

As at December 31, 2012, the Company had no hedging obligations outstanding.  As at December 31, 2012, there is no fair 
value adjustment of hedged items to be amortized over the term of the existing underlying debt. 

The  terms  and  conditions  of  the  preferred  shares,  Series  1  and 2  provided  for  redemption  at  the  option  of  the  Company  under 
certain circumstances.  These options met the definition of an embedded derivative.  They were recorded at their fair value on the 
consolidated statement of financial position with changes in fair value recognized in financial charges. With the implementation of 
the Recapitalization, the preferred shares, Series 1 and 2 were cancelled. 

We currently have an agreement to purchase the remaining shares of an investment in an associate at a pre-determined multiple.  
This option qualifies as a derivative liability.  Because the option value is greater than the fair value of the remaining shares, we 
reported  a  charge  of  $18.5  million  for  the  year  ended  December  31,  2012.    In  2011,  we  reported  a  charge  of  $3.5  million  on 
derivatives, excluding the loss on derivatives designated as cash flow hedges in prior periods transferred to earnings in the period 
and payments on interest rate swaps that have discontinued hedge accounting.  In addition, we reported an adjustment amount of 
$4.2 million and a redemption premium stipulated under a Total Return Swap of $5.3 million for 2011. 

There is no carrying value of embedded derivatives as at December 31, 2012.  The carrying value is calculated, as is customary in 
the industry, using discounted cash flows with quarter-end market rates.  

24

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
management’s discussion and analysis.
4.(cid:2) Free cash flow / 

(cid:2)(cid:3)(cid:4)(cid:4)(cid:5)(cid:6)(cid:7)(cid:8)(cid:9)(cid:5)(cid:10)(cid:11)(cid:12)(cid:13)(cid:5)(cid:10)(cid:3)(cid:12)(cid:14)(cid:5)(cid:6)(cid:12)(cid:15)(cid:16)(cid:17)(cid:15)(cid:18)(cid:17)(cid:15)(cid:19)(cid:5)(cid:12)(cid:20)(cid:4)(cid:3)(cid:7)(cid:16)(cid:17)(cid:12)(cid:15)(cid:8)(cid:5)

Free cash flow from continuing operations 
(in thousands of Canadian dollars) 

Cash flow from operating activities from continuing 

operations 

Capital expenditures, net of lease inducements  

Free cash flow from continuing operations 

(cid:21)(cid:17)(cid:22)(cid:17)(cid:23)(cid:4)(cid:15)(cid:23)(cid:8)(cid:5)(cid:12)(cid:15)(cid:5)(cid:24)(cid:12)(cid:14)(cid:14)(cid:12)(cid:15)(cid:5)(cid:25)(cid:9)(cid:7)(cid:3)(cid:4)(cid:8)(cid:5)

Three-month periods ended December 31, 

Years ended December 31, 

2012 

2011 

2012 

2011 

$ 

$ 

61,749 

13,771 

47,978 

$  92,964 

$ 

238,573 

$ 

336,573 

14,741 

40,235 

61,399 

$  78,223 

$ 

198,338 

$ 

275,174 

On September 28, 2011, the Board determined that it was in the best interest of the Company to eliminate future dividends on its 
common shares.  This decision was in compliance with the amendments that the Company agreed to make to its principal credit 
agreement and that was announced on September 28, 2011. 

The  indentures  governing  the  Senior  Secured  Notes  and  the  Exchangeable  Debentures  prohibit  the  payment  of  dividends, 
subject to certain exceptions contained in such indentures.   

5.(cid:2) Critical Assumptions / 

When we prepare our financial statements in accordance with IFRS, we must make certain estimates and assumptions about our 
business.  These estimates and assumptions in turn affect the reported amounts of assets, liabilities, revenues and expenses and 
the disclosure of contingent assets and liabilities in the financial statements.   

In  this  section  we  provide  detailed  information  on  these  important  estimates  and  assumptions  which  are  under  continuous 
evaluation by the Company. 

(cid:26)(cid:15)(cid:16)(cid:7)(cid:15)(cid:19)(cid:17)(cid:27)(cid:11)(cid:4)(cid:5)(cid:7)(cid:8)(cid:8)(cid:4)(cid:16)(cid:8)(cid:28)(cid:5)(cid:19)(cid:12)(cid:12)(cid:23)(cid:13)(cid:17)(cid:11)(cid:11)(cid:5)(cid:7)(cid:15)(cid:23)(cid:5)(cid:20)(cid:3)(cid:12)(cid:20)(cid:4)(cid:3)(cid:16)(cid:29)(cid:28)(cid:5)(cid:20)(cid:11)(cid:7)(cid:15)(cid:16)(cid:5)(cid:7)(cid:15)(cid:23)(cid:5)(cid:4)(cid:30)(cid:18)(cid:17)(cid:20)(cid:14)(cid:4)(cid:15)(cid:16)(cid:5)

The values associated with identifiable intangible assets and goodwill involve significant estimates and assumptions, including 
those  with  respect  to  future  cash  inflows  and  outflows,  discount  rates  and  asset  lives.  These  significant  estimates  require 
considerable judgment which could affect Yellow Media’s future results if the current estimates of future performance and fair 
value changes. These determinations affect the amount of amortization expense on identifiable intangible assets recognized in 
future periods and impairment of goodwill, intangible assets and property, plant and equipment.   

Yellow Media assesses impairment by comparing the recoverable amount of an identifiable intangible asset or goodwill with its 
carrying value. The determination of the recoverable amount involves significant management judgment.  During 2012, it was 
determined that the recoverable amount of goodwill was $nil.  As such, its carrying value was written-off completely.   

Yellow Media performed its annual test for impairment of indefinite life intangible assets and goodwill in accordance with the 
policy  described  in  Note  3.13  of  the  Consolidated  Financial  Statements.    Goodwill  was  tested  at  the  operating  segment  level 
since this represents the lowest level within Yellow Media at which the goodwill is monitored for internal management purposes.  

The recoverable amount of the cash generating units (CGUs) was determined based on the value-in-use approach using a discounted 
cash  flow  model  that  relies  on  significant  key  assumptions,  including  after-tax  cash  flows  forecasted  over  an  extended  period  of 
years, terminal growth rates and discount rates. We use published statistics or seek advice where possible when determining the 
assumptions we use. Details of Yellow Media’s impairment reviews are disclosed in Note 4 of the Consolidated Financial Statements.   

(cid:31)(cid:14)(cid:20)(cid:11)(cid:12)(cid:29)(cid:4)(cid:4)(cid:5)(cid:10)(cid:18)(cid:16)(cid:18)(cid:3)(cid:4)(cid:5)(cid:27)(cid:4)(cid:15)(cid:4)(cid:10)(cid:17)(cid:16)(cid:8)(cid:5)

The  present  value  of  the  defined  benefit  obligation  is  determined  by  discounting  the  estimated  future  cash  outflows  using 
interest rates of high-quality corporate bonds that are denominated in the currency in which the benefits will be paid and that 
have  terms  to  maturity  approximating  the  terms  of  the  related  pension  liability.  Determination  of  benefit  expense  requires 
assumptions  such  as  the  expected  return  on  assets  available  to  fund  pension  obligations,  the  discount  rate  to  measure 
obligations,  the  projected  age  of  employees  upon  retirement,  the  expected  rate  of  future  compensation  and  the  expected 
healthcare cost trend rate. For the purpose of calculating the expected return on plan assets, the assets are valued at fair value. 
Actual results will differ from results which are estimated based on assumptions.  

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

25

 
 
 
 
 
management’s discussion and analysis.
Income taxes 

Estimation of income taxes includes evaluating the recoverability of deferred tax assets based on an assessment of Yellow Media’s 
ability to utilize the underlying future tax deductions against future taxable income before they expire. Yellow Media’s assessment is 
based  upon  existing  tax  laws  and  estimates  of  future  taxable  income.  If  the  assessment  of  Yellow  Media’s  ability  to  utilize  the 
underlying  future  tax  deductions  changes,  Yellow  Media  would  be  required  to  recognize  more  or  fewer  of  the  tax  deductions  as 
assets, which would decrease or increase the income tax expense in the period in which this is determined. 

Yellow  Media  is  subject  to  taxation  in  numerous  jurisdictions.  Significant  judgement  is  required  in  determining  the  consolidated 
provision for taxation. There are many transactions and calculations for which the ultimate tax determination is uncertain during the 
ordinary course of business. Yellow Media maintains provisions for uncertain tax positions that it believes appropriately reflect its 
risk  with  respect  to  tax  matters  under  active  discussion,  audit,  dispute  or  appeal  with  tax  authorities,  or  which  are  otherwise 
considered  to  involve  uncertainty.  These provisions  for  uncertain  tax  positions  are  made  using  the  best  estimate  of  the  amount 
expected  to  be  paid  based  on  a  qualitative  assessment  of  all  relevant  factors.  Yellow  Media  reviews  the  adequacy  of  these 
provisions  at  each  balance  sheet  date.  However,  it  is  possible  that  at  some  future  date  an  additional  liability  could  result  from 
audits by tax authorities. Where the final tax outcome of these matters is different from the amounts that were initially recorded, 
such differences will affect the tax provisions in the period in which such determination is made. 

New Accounting Standards 

IAS 1 (Revised) — Presentation of Financial Statements  

On June 16, 2011, the IASB issued amendments to IAS 1,  Presentation of Financial Statements, which require entities to group 
together  items  within  Other  Comprehensive  Income  (OCI)  that  may  be  reclassified  to  the  profit  or  loss  section  of  the  income 
statement and to separately group together items that will not be reclassified to the profit or loss section of the income statement. 
The amendments also reaffirm existing requirements that profit or loss and OCI should be presented as either a single statement or 
two consecutive statements. The amendments are effective for financial years commencing on or after July 1, 2012.  

In  May  2012,  the  IASB  issued  further  amendments  to  IAS  1,  Presentation  of  Financial  Statements  which  are  effective  for  annual 
periods beginning on or after January 1, 2013 with early application permitted.  IAS 1 requires an entity that changes accounting 
policies retrospectively, or makes a retrospective restatement or reclassification to present a statement of financial position as at the 
beginning of the preceding period.  The amendments to IAS 1 clarify that an entity is required to present a third statement of financial 
position only when the retrospective application, restatement or reclassification has a material effect on the information in the third 
statement of financial position and that related notes are not required to accompany the third statement of financial position. 

Yellow Media Limited has applied the amendments to IAS 1, on January 1, 2011, in advance of the effective date, as permitted.  
The amendments have been applied retrospectively, and hence the presentation of items of other comprehensive income has been 
modified to reflect the changes.  Other than the above mentioned presentation changes, the application of the amendments to IAS 
1 did not result in any impact on profit or loss, other comprehensive income and total comprehensive income. 

IFRS 7 (Revised) — Financial Instruments: Disclosures (Amendments) — Transfer of financial assets 

Other  amendments  to  IFRS  7  allow  users  of  financial  statements  to  improve  their  understanding  of  transfer  transactions  of 
financial assets (for example, securitizations), including understanding the possible effects of any risks that may remain with the 
entity that transferred the assets. The amendments also require additional disclosures if a disproportionate amount of transfer 
transactions  are  undertaken  around  the  end  of  a  reporting  period.  The  IFRS  7  amendments  are  effective  for  annual  periods 
beginning on or after July 1, 2011. The Standard has been adopted and its adoption has not had any impact on the amounts 
reported in these financial statements.   

IAS 12 (Revised) — Deferred Tax: Recovery of Underlying Assets and SIC-21 (amendments), Income Taxes — Recovery of Revalued 

Non-Depreciable Assets  

The  amendment  introduces  a  rebuttable  presumption  that  an  investment  property  measured  using  the  fair  value  model  is 
recovered entirely through sale unless the investment property is depreciable and is held within a business model whose objective 
is to consume substantially all of the economic benefits over time. As a result of the amendments, SIC-21 would no longer apply to 
investment properties carried at fair value. The IAS 12 amendments are effective for annual reporting periods beginning on or after 
January  1,  2012.    The  Standard  has  been  adopted  and  its  adoption  has  not  had  any  impact  on  the  amounts  reported  in  these 
financial statements.   

IFRS 7 (Revised) — Financial Instruments: Disclosures and IAS 32 – Financial Instruments:  Presentation in respect of Offsetting 

On December 16, 2011, the International Accounting Standards Board (IASB) and Financial Accounting Standards Board (FASB) 
issued  common  disclosure  requirements  that  are  intended  to  help  investors  and  other  users  to  better  assess  the  effect  or 
potential effect of offsetting arrangements on a company's financial position. The new requirements are set out in Disclosures-
Offsetting Financial Assets and Financial Liabilities (Amendments to IFRS 7). The IFRS 7 amendments are effective for annual 
reporting periods beginning on or after January 1, 2013. The new requirements may result in additional disclosures being made 
with regard to offsetting financial assets and financial liabilities in the future 

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management’s discussion and analysis.
As part of this project, the IASB also clarified aspects of IAS 32, Financial Instruments: Presentation. The amendments to IAS 32 
address inconsistencies in current practice when applying the requirements.  The amendments are effective for annual periods 
beginning on or after January 1, 2014 and are required to be applied retrospectively.  Yellow Media has not early adopted this 
standard and has not fully assessed the impact of adopting IAS 32. 

IFRS 9 — Financial Instruments 

IFRS 9 is the first phase of the IASB’s three phase project to replace IAS 39, Financial Instruments: Recognition and Measurement.  
IFRS 9 issued in November 2009 introduces new requirements for the classification and measurement of financial assets. IFRS 9, 
amended  in  October  2010,  includes  the  requirements  for  the  classification  and  measurement  of  financial  liabilities  and  for 
derecognition.  

Key requirements of IFRS 9 are described as follows: 

(cid:2)(cid:2)

(cid:2)(cid:2)

IFRS 9 requires all recognized financial assets that are within the scope of IAS 39, Financial Instruments: Recognition 
and Measurement to be subsequently measured at amortized cost or fair value. 

The  most  significant  effect  of  IFRS  9  regarding  the  classification  and  measurement  of  financial  liabilities  relates  to  the 
accounting for changes in the fair value of a financial liability (designated as at fair value through profit or loss) attributable 
to changes in the credit risk of that liability and the elimination of the cost exemption for derivative liabilities to be settled by 
delivery of unquoted equity instruments. 

IFRS 9 is applied prospectively with transitional arrangements depending on the date of application.  The Standard is not applicable 
until  annual periods beginning  on or after January 1, 2015, however  is available for early adoption.  Yellow Media has not early 
adopted this standard and has not fully assessed the impact of adopting IFRS 9. 

IFRS 10 — Consolidated Financial Statements 

IFRS  10  replaces  the  consolidation  requirements  in  IAS  27,  Consolidated  and  Separate  Financial  Statements,  and  SIC-12, 
Consolidation  -  Special  Purpose  Entities.  IFRS  10  establishes  principles  for  the  presentation  and  preparation  of  consolidated 
financial statements when an entity controls one or more other entities. It is effective for annual periods beginning on or after 
January  1,  2013.  Earlier  application  is  permitted  provided  IFRS 11,  Joint Arrangements, and IFRS 12, Disclosure of Interests in 
Other  Entities  and  the  related  amendments  to  IAS  27,  Consolidated  and  Separate  Statements  and  IAS  28,  Investments  in 
Associates (the “package of five”) are adopted at the same time.  Based on a preliminary assessment, Yellow Media does not 
expect any significant impact on the financial statements upon adoption. 

IFRS 11 — Joint Arrangements 

IFRS 11 supersedes IAS 31, Interests in Joint Ventures, and SIC-13, Jointly Controlled Entities - Non-Monetary Contributions by 
Venturer. IFRS  11 requires a party to a  joint  arrangement  to  determine the  type of joint arrangement in which it is  involved by 
assessing  its  rights  and  obligations  arising  from  the  arrangement.  The  standard  also  requires  the  use  of  a  single  method  to 
account for interests in joint ventures, namely the equity method. IFRS 11 is applicable at the same time as IFRS 10.  Based on a 
preliminary assessment, Yellow Media does not expect any significant impact on the financial statements upon adoption. 

IFRS 12 — Disclosure of Interests in Other Entities 

IFRS  12  is  a  new  standard  on  disclosure  requirements  for  all  forms  of  interests  in  other  entities,  including  subsidiaries,  joint 
arrangements, associates and unconsolidated structured entities. IFRS 12 is applicable at the same time as IFRS 10. In June 2012, 
the IASB issued amendments to IFRS 10, Consolidated Financial Statements, IFRS 11, Joint Arrangements, and IFRS 12, Disclosure 
of Interests in Other Entities which will also be effective for the Company at the time of adoption of these standards for the fiscal year 
beginning  on  January  1,  2013.    Based  on  a  preliminary  assessment,  Yellow  Media  expects  to  disclose  additional  information 
related to its consolidated subsidiaries and interests in associates upon adoption. 

IFRS 13 — Fair Value Measurement 

IFRS 13 is a new standard that defines fair value and requires disclosures about fair value measurements. IFRS 13 is effective 
for  fiscal  years  beginning  on  or  after  January  1,  2013.  Earlier  application  is  permitted.  It  applies  prospectively  from  the 
beginning of the annual period in which it is adopted. The new requirements will result in additional disclosures about all assets 
and liabilities measured at fair value on the financial statements upon adoption. 

IAS 19 (Revised) — Employee Benefits  

A revised version of IAS 19 was issued in June 2011 and is effective for financial years beginning on or after January 1, 2013.  
Early  application  is  permitted.    The  main  change  of  this  revised  version  is  the  elimination  of  the  corridor  approach,  with  all 
changes  to  the  defined  benefit  obligation  and  plan  assets  recognized  when  they  occur.    Furthermore,  the  interest  cost  and 
expected return on plan assets are replaced with the net interest amount which is calculated by applying the discount rate to 
the net defined benefit liability or asset. 

The  amendments  require  retroactive  application.    Based  on  the  preliminary  assessment,  when  Yellow  Media  will  apply  the 
amendments for the first time for the periods in the year ending December 31, 2013, the net financial charges for the year ended 
December 31,  2012 will increase by  $10.9  million with the corresponding  adjustment being  recognized  in the post-employment 
benefits obligation. The amendments will also enhance disclosure requirements for the Company’s defined benefit plans. 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

27

 
 
management’s discussion and analysis.
IAS 16 — Property Plant and Equipment, IAS 32 – Financial Instruments and IAS 34 – Interim Financial Reporting 

In  May  2012,  the  IASB  also  issued  amendments  to  IAS  16,  Property,  Plant  and  Equipment,  IAS  32,  Financial  Instruments: 
Presentation and IAS 34, Interim Financial Reporting which are effective for annual periods beginning on or after January 1, 2013 
with early application permitted. These amendments clarify various requirements. Based on a preliminary assessment, Yellow Media 
does not expect any significant impact on the financial statements upon application of these amendments. 

6.(cid:2) Risks and Uncertainties / 

The following section examines the major risks and uncertainties that could materially affect YPG’s future business results.   

Understanding and managing risks are important parts of YPG’s strategic planning process.  The Board requires that our senior 
management identify and properly manage the principal risks related to our business operations.  To understand and manage 
risks at YPG, our Board and senior management analyze risks in three major categories: 

1.(cid:2) Strategic risks - which are primarily external to the business; 

2.(cid:2) Financial risks - generally related to matters addressed in the Financial Risk Management Policy and in the Pension 

Statement of Investment Policy and Procedures; and, 

3.(cid:2) Operational risks - related principally to risks across key functional areas of the organization.   

YPG has put in place certain guidelines in order to seek to manage the risks to which it may be exposed.  Please refer to the AIF 
for  a  complete  description  of  these  risk  factors.  Despite  these  guidelines,  the  Company  cannot  provide  assurances  that  any 
such efforts will be successful.   

Substantial  competition  could  reduce  the  market  share  of  the  Corporation  and  could  have  a  material  adverse  effect  on  the 
Corporation, its business, results from operations and financial condition  

The  Corporation  competes  with  other  directory,  advertising  media  and  classified  advertising  businesses  and  across  various 
media and platforms. This includes the internet, newspapers, television, radio, mobile telecommunication devices, magazines, 
billboards  and  direct  mail  advertising.  In  particular,  the  directories  business  faces  substantial  competition  due  to  increased 
online penetration, through the use of online search engines and social networking organizations. The Corporation may not be 
able  to  compete  effectively  with  these  online  competitors,  some  of  which  may  have  greater  resources.  The  Corporation’s 
internet  strategy  and  its  directories  business  may  be  adversely  affected  if  major  search  engines  build  local  sales  forces  or 
otherwise begin to more effectively reach local businesses for local commercial search services. These competitors may reduce 
their prices to increase their market share or may be able to offer their services at lower costs than the Corporation can.  

The  Corporation  may  be  forced  to  reduce  its  prices  or  offer  and  perform  other  services  in  order  to  remain  competitive.  The 
Corporation’s  failure  to  compete  effectively  with  its  current  or  future  competitors  could  have  a  number  of  impacts  such  as  a 
reduction in its advertiser base, lower rates and increased costs. This could have a material adverse effect on the Corporation, 
its business, results from operations and financial condition.  

We  actively  monitor  and  assess  our  competition  and  determine our  competitiveness  within  each  of  our  markets.  We  address 
this competition by ensuring we best meet customer needs through targeted offers and pricing.  

We continuously enhance our value proposition with initiatives targeting the following objectives: 

(cid:2)(cid:2)

(cid:2)(cid:2)

Enhancement of our product offerings and extension of our services to customers; 

Improvement of user experience; and 

(cid:2)(cid:2) Growth of traffic to our network of properties. 

We  also  use  multimedia  campaigns  to  promote  our  brand  and  deliver  our  message  to  the  market  reinforcing  the  value  our 
segments offer.  

A higher than anticipated rate of decline in print revenue resulting from changes in preferences and consumer habits could have a 
material adverse effect on the Corporation, its business, results from operations and financial condition  

The Corporation could be materially adversely affected if the usage of print telephone directories declines at a rate higher than 
anticipated. The development of new technologies and the widespread use of internet is causing changes in preferences and 
consumer habits. The usage of internet-based directory products has increased rapidly. The internet has become increasingly 
accessible  as  an  advertising  medium  for  businesses  of  all  sizes.  Further,  the  use  of  the  internet,  including  as  a  means  to 
transact  commerce  through  wireless  devices,  has  resulted  in  new  technologies  and  services  that  compete  with  traditional 
advertising mediums. In particular, this has a significant influence on print products, and the decrease in usage gradually leads 
to  lower  advertising  revenues.  References  to  print  business  directories  may  continue  to  decline  as  users  increasingly  turn  to 
digital and interactive media delivery devices for local commercial search information.  

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management’s discussion and analysis.
The inability of the Corporation to successfully enhance and expand its offering of digital and new media products could have a 
material adverse effect on the Corporation, its business, results from operations and financial condition  

The transition from print to digital causes uncertainties surrounding whether and when new product introductions will compensate 
for  the  declining  trend  in  print  revenues.  If  revenue  from  the  Corporation’s  digital  products  does  not  increase  significantly,  the 
Corporation’s cash flow, results of operations and financial condition will be materially adversely affected.  

The Corporation expects to derive a greater portion of its total revenue from its digital and other new media products, as directory 
usage continues to shift from print directories to digital and other new media products.  

The Corporation’s transformational expansion towards digital and new media products is subject to a variety of challenges and 
risks, including the following:  

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

the Corporation may not continue to grow internet usage on its own sites at the same rate as other providers or may 
grow at a slower rate than currently anticipated;  

internet usage as a source of information and a medium for advertising may not continue to grow, or may grow at a 
slower rate than currently anticipated, as a result of factors that the Corporation cannot predict or control;  

the  Corporation  may  incur  substantial  additional  costs  and  expenses  related  to  investments  in  its  information 
technology, modifications to existing products and development of new products and this may reduce profit margins in 
the future;  

the  Corporation  may  be  unable  to  develop  and  market  new  products  in  a  timely  and  efficient  manner,  as  the 
Corporation’s markets are characterised by rapidly changing technology, introductions and enhancements to existing 
products and shifting advertising customer and end-user demands, including technology preferences;  

the Corporation may be unable to improve its information technology systems so as to efficiently manage increased 
levels of traffic on the Corporation’s websites and provide new services and products;  

the  Corporation’s  focus  on  its  digital  and  new  media  products  may  distract  or  deter  advertising  customers  from 
pursuing advertising opportunities in the Corporation’s print products;  

the Corporation may be unable to keep apprised of changes to search engines’ terms of service or algorithms, which 
could cause the Corporation’s websites, or its advertising customers’ websites, to be excluded from or ranked lower in 
search results or make it more difficult or more expensive for the Corporation to provide search engine marketing and 
search engine optimisation solutions to its advertising customers;  

the Corporation’s advertising customers may be unwilling to pay for digital advertising at the same rates as they had 
paid for printed directory advertising; and  

the Corporation may be unable to increase the prices of its products and services in the future.  

If  any  of  the  above-mentioned  risks  were  to  occur,  the  Corporation’s  digital  revenue,  as  well  as  its  business,  results  from 
operations and financial condition could be materially adversely affected.  

The  continuing  transition  in  the  media  and  publishing  industries  towards  more  digital  and  targeted  content  is  driving  us  to 
develop new products that leverage the demand for new media while ensuring that our print products remain a key component 
of our advertisers’ media mix.   

Furthermore, given this transition from print to digital and uncertainties surrounding whether and when new product introductions 
will compensate for the declining trend in print revenues, if revenue from our digital products does not increase significantly, our 
cash flow, results of operations and financial condition may be adversely affected. 

The  inability  of  the  Corporation  to  generate  sufficient  funds  from  operations,  debt  financings,  equity  financings  or  refinancing 
transactions could have a material adverse effect on the Corporation, its business, results from operations and financial condition  

The ability of the Corporation to make scheduled payments under its indebtedness will depend on, among other things, its future 
operating performance. There can be no assurance that the Corporation will be able to generate sufficient cash from its operations 
to pay its debt obligations. Each of these factors is, to a large extent, subject to economic, financial, competitive, operational and 
other factors, many of which are beyond the Corporation’s control. 

There can be no assurance that the Corporation will continue to be able to obtain on a timely basis sufficient funds on terms 
acceptable to the Corporation to provide adequate liquidity and to finance the operating and capital expenditures necessary to 
overcome the challenges associated with the transformation of its business and support its business strategy if cash flows from 
operations and cash on hand are insufficient. 

Failure to generate sufficient funds, whether from operations or debt or equity financings or refinancing transactions, could require 
the  Corporation  to  delay  or  abandon  some  of  its  anticipated  expenditures  or  to  modify  its  business  strategy  and  could  have  a 
material adverse effect on the Corporation, its business, results from operations and financial condition. Furthermore, competitors 
with greater liquidity or their ability to raise money more easily and on less onerous terms could create a competitive disadvantage 
for the Corporation.   

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management’s discussion and analysis.
The Corporation’s substantial indebtedness could adversely affect its efforts to refinance or reduce its indebtedness and could 
have a material adverse effect on the Corporation, its business, results from operations and financial condition  

The Corporation’s substantial amount of debt could have material adverse effects on the Corporation, its business, results from 
operations and financial condition. For example, it could:  

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

increase the Corporation’s vulnerability to adverse economic and industry conditions;  

require the Corporation to dedicate a substantial portion of its cash flows from operations to make payments on its 
debt, thereby reducing funds available for operations, future business opportunities or other purposes;  

limit the Corporation’s flexibility in planning for, or reacting to, changes in its business and its industry;  

place the Corporation at a competitive disadvantage compared to its competitors that have less debt; and  

limit the Corporation’s ability to obtain additional financing, if needed, for working capital, capital expenditures, acquisitions, 
debt service requirements or other purposes.  

In addition, the indenture governing the Senior Secured Note and the indenture governing the Exchangeable Debentures contain a 
number  of  financial  and  other  restrictive  covenants,  including  restrictions  on  the  incurrence  of  additional  indebtedness,  the 
payment of dividends and other payment restrictions, investments, the creation of liens, sale and leaseback transactions, mergers, 
consolidations and sales of assets and certain transactions with affiliates. A failure to comply with such obligations could result in a 
default  which,  if  not  cured  or  waived,  could  permit  acceleration  of  the  relevant  indebtedness.  If  the  indebtedness  under  the 
indenture governing the Senior Secured Notes or the indenture governing the Exchangeable Debentures, as the case may be, were 
to be accelerated, there can be no assurance that the Corporation would have sufficient liquidity to repay in full that indebtedness.  

Incremental contributions by the Corporation to its pension plans could have a material adverse effect on the Corporation, its 
business, results from operations and financial condition  

The Corporation is currently and may be required to make incremental contributions to its pension plans in the future depending 
on various factors including future returns on pension plan assets, long-term interest rates and changes in pension regulations, 
which may have a negative effect on the Corporation’s liquidity and results from operations. The Corporation is currently making 
incremental contributions to its pensions plans to reduce their actuarial solvency deficits.  

The funding requirements of the Corporation’s pension plans,  resulting from valuations of  its  pension plan assets and  liabilities, 
depend on a number of factors, including actual returns on pension plan assets, long-term interest rates, plan demographic and 
pension regulations. Changes in these factors could cause actual future contributions to significantly differ from the Corporation’s 
current  estimates  and  could  require  the  Corporation  to  make  incremental  contributions  to  its  pension  plans  in  the  future  and, 
therefore, could have a negative effect on the Corporation’s liquidity, business, results from operations and financial condition.  

There is no assurance that the Corporation’s pension plans will be able to earn their assumed rate of return. A material portion 
of  the  Corporation’s  pension  plans’  assets  is  invested  in  public  equity  securities.  As  a  result,  the  ability  of  the  Corporation’s 
pension plans to earn the rate of return that the management has assumed depends significantly on the performance of capital 
markets.  The  market  conditions  also  impact  the  discount  rate  used  to  calculate  the  Corporation’s  solvency  obligations  and 
thereby could also significantly affect the Corporation’s cash funding requirements.   

Failure by either the Corporation or the Telco Partners to fulfill the obligations set forth in the agreements between the Corporation 
and the Telco Partners could result in a material adverse effect on the Corporation, its business, results from operations and financial 
condition  

We have a Billing and Collection Services Agreement with Bell Canada (up to 2016), with Telus (up to 2031), with MTS Allstream 
(up to 2036) and with Bell Aliant (up to 2037).  Through these agreements, our billing is included as a separate line item on the 
telephone bills of Bell, TELUS, MTS Allstream Inc. and Bell Aliant customers who use our services respectively.  Bell Canada, TELUS, 
MTS Allstream Inc. and Bell Aliant (the Telco Partners) contract with third parties to conduct monthly billing of customers who use 
them  as  their  local  telephone  service  providers.  In  addition,  the  Telco  Partners  provide  collection  services  for  YPG  with  those 
advertisers who are also their customers. Additionally, YPG has entered into publishing agreements with each Telco Partner. If YPG 
fails to perform its obligations under these agreements and the agreements are consequently terminated by such Telco Partner, 
other agreements with such Telco Partners may also be terminated, including the Bell Canada Trademark License Agreement, the 
TELUS Trademark License Agreement, the MTS Allstream Inc. Branding and Trademark Agreement and the Bell Aliant Branding and 
Trademark Agreement, as well as non-competition covenants we benefit from with such Telco Partners. 

We have agreements with outside service suppliers to print and distribute our directories and publications. These agreements 
are for services that are integral to our business.  

The  failure  of  the  Telco  Partners  or  any  of  the  other  suppliers  to  fulfill  their  contractual  obligations  under  these  agreements 
(including in the event that any of them seek protection under Canadian bankruptcy laws), could result in a material adverse 
effect on our business until we could find a replacement supplier for those services. 

Advertisers who do not use the Telco Partners as their local telephone provider are billed directly by YPG.  Our internal billing 
and collection services are cost-effective and can be grown as our customer base expands.   

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management’s discussion and analysis.
Failure by the Corporation to adequately protect and maintain its brands and trade-marks, as well as third party infringement of 
such, could have a material adverse effect on the Corporation, its business, results from operations and financial condition  

YPG relies heavily on its existing brands and trademarks for a significant portion of its revenues. Failure to adequately maintain 
the strength and integrity of these brands and trademarks, or to develop new brands and trademarks, could adversely affect our 
results from operations and our financial condition. 

It  is  possible  that  third  parties  could  infringe  upon,  misappropriate  or  challenge  the  validity  of  YPG’s  trademarks  or  our  other 
intellectual property rights.  This could have a material adverse effect on our business, our financial condition or our operating 
results. The actions that YPG takes to protect its trademarks and other proprietary rights may not be adequate. Litigation may be 
necessary to enforce or protect YPG's intellectual property rights, its trade secrets or to determine the validity and scope of the 
proprietary rights of others. We cannot ensure that we will be able to prevent infringement of our intellectual property rights or 
misappropriation of our proprietary information.  

Any such infringement or misappropriation could harm any competitive advantage we currently derive, or may derive, from our 
proprietary rights. Third parties may assert infringement claims against YPG. Any such claims and any resulting litigation could 
subject YPG to significant liability for damages. An adverse judgement arising from any litigation of this type could require YPG to 
design around a third party's patent or to license alternative technology from another party. In addition, litigation may be time-
consuming and expensive to defend against and could result in the diversion of YPG's time and resources. Any claims from third 
parties may also result in limitations on YPG's ability to use the intellectual property subject to these claims. 

We devote significant resources to the development and protection of our trademarks and take a proactive approach to protecting 
our brand exclusivity. 

Work  stoppages  and  other  labor  disturbances  could  have  a  material  adverse  effect  on  the  Corporation,  its  business,  results 
from operations and financial condition  

Certain  non-management  employees  of  YPG  are  unionized.    Current  union  agreements  range  between  one  to  five  years  in 
duration and are subject to expiration at various dates in the future. If YPG is unable to renew these agreements as they come 
up  for  renegotiation  from  time  to  time,  it  could  result  in  work  stoppages  and  other  labour  disturbances  which  could  have  a 
material adverse effect on our business. Additionally, if a greater percentage of the Corporation’s workforce becomes unionized, 
this could have a material adverse effect on its business, results from operations and financial condition. 

We manage labour relations risk by ensuring that collective agreements’ expiration dates are strategically positioned to minimize 
potential disruptions on both a regional (geographic) or on a functional (sales and clerical) basis.  Also, every negotiation process to 
renew  a  collective  agreement  includes  a  cross-functional  team  in  which  all  business  units  are  represented.    This  team  has  the 
responsibility to develop and ultimately implement an effective contingency plan that would allow YPG to continue its day to day 
operations with minimal disruptions in the event of a labour dispute. 

Challenge by tax authorities of the Corporation’s position on certain income tax matters could have a material adverse effect on 
the Corporation, its business, results from operations and financial condition  

In the normal course of the Company's activities, the tax authorities are carrying out ongoing reviews.  In that respect, the Corporation 
is  of  the  view  that  all  expenses  claimed  by  the  different  entities  of  the  group  are  reasonable  and  deductible  and  that  the  cost 
amount  and  capital  cost  allowance  claims  of  such  entities'  depreciable  properties  have  been  correctly  determined.    There  is  no 
assurance that the tax authorities may not challenge these positions.  Such challenge, if successful, may have an adverse effect on 
our earnings and may affect the return to shareholders. 

The  loss  of  key  relationships  or  changes  in  the  level  or  service  provided  by  internet  portals,  search  engines  and  individual 
websites could have a material adverse effect on the Corporation, its business, results from operations and financial condition  

The Corporation has entered into agreements with several internet portals, search engines and individual websites to promote 
its  online  directories.  These  agreements  make  the  Corporation’s  content  and  customer  advertising  more  easily  accessible  by 
these portals, search engines and individual websites. These agreements allow the Corporation to generate a higher volume of 
traffic than it would on its own as well as generate business leads for its advertisers, while retaining the client relationship. In 
return, the portals, search engines and individual websites obtain business through the Corporation from advertisers who would 
not otherwise transact with them. Loss of key relationships or changes in the level of service provided by these internet portals, 
search engines and individual websites could impact performance of the Corporation’s internet marketing solutions. In addition, 
internet marketing services are provided by many other competitors within the markets the Corporation serves and its clients 
could choose to work with other, sometimes larger providers of these services, or with other search engines directly.  

The failure of the Corporation’s computers and communications systems could have a material adverse effect on the Corporation, 
its business, results from operations and financial condition  

The Corporation’s business activities rely significantly on the efficient and uninterrupted operation of computers and communications 
systems  as  well  as  those  of  third  parties.  The  Corporation’s  sales  and  advertising  processing,  data  storage,  production,  billing, 
collection and day-to-day operations could be adversely impaired by the failure of such technology, which could in turn have a material 
adverse effect on the Corporation, its business, results from operations and financial condition.  

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

31

 
 
management’s discussion and analysis.
In addition, the Corporation’s computer and IT systems are vulnerable to damage or interruption from a variety of sources and 
its disaster recovery systems may be deemed ineffective. Any failure of these systems could impair the Corporation’s business. 
This could have a material adverse effect on the Corporation, its business, results from operations and financial condition.  

The Corporation might be required to record additional impairment charges  

In the third quarter of 2011, the Corporation recorded a $2,900 million goodwill and intangible assets impairment charge. In the 
first  quarter  of  2012,  the  Corporation  recorded  an  additional  $2,967.8 million  goodwill  and  intangible  assets  impairment 
charge. In the fourth quarter of 2012, the Corporation recorded an additional $300 million impairment charge related to certain 
of its intangible assets and property, plant and equipment. The Corporation may be subject to impairment losses that would reduce 
its  reported  assets  and  earnings.  Economic,  legal,  regulatory,  competitive,  contractual  and  other  factors  may  affect  the  value  of 
identifiable intangible assets.  If any of these factors impair the value of these assets, accounting rules would require the Corporation to 
reduce  their  carrying  value  and  recognize  an  additional  charge,  which  would  reduce  the  reported  assets  and  earnings  of  the 
Corporation in the year the impairment charge is recognized. 

7.(cid:2) Controls and Procedures / 

As a public entity, we must take every step to ensure that material information regarding our reports filed or submitted under 
securities legislation fairly presents the financial information of YPG.  Responsibility for this resides with management, including 
the  President  and  Chief  Executive  Officer  and  the  Chief  Financial  Officer.    Management  is  responsible  for  establishing, 
maintaining and evaluating disclosure controls and procedures, as well as internal control over financial reporting. 

Disclosure Controls and Procedures (DC&P) 

The evaluation of the design and effectiveness of DC&P (as defined in National Instrument 52-109) was performed under the 
supervision of the President and Chief Executive Officer  and  the Chief  Financial Officer.  They concluded  that The Company’s 
DC&P were effective, as at December 31, 2012.   

Internal Control over Financial Reporting (ICFR) 

The design and effectiveness of ICFR (as defined in National Instruments 52-109) were evaluated under the supervision of the 
President and Chief Executive Officer and Chief Financial Officer.  Based on the evaluations, they concluded that the Company’s 
ICFR was effective, as at December 31, 2012. 

Management also concluded that during the quarter beginning on October 1, 2012 and ended on December 31, 2012, no changes 
were made to the Company’s ICFR that has materially affected, or is reasonably likely to materially affect the Company’s ICFR.   

32

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
management’s report.

The accompanying financial statements of Yellow Media Limited and all information in this annual report are the responsibility 
of management and have been approved by the Board of Directors. The financial statements are based upon management’s 
best  estimates  and  judgements  and  have  been  prepared  in  conformity  with  International  Financial  Reporting  Standards. 
Financial information used elsewhere in the annual report is consistent with that in the financial statements. 

To ensure the integrity and objectivity of the data, management maintains internal accounting controls and established policies 
and procedures designed to ensure reasonable assurance that transactions are recorded and executed in accordance with its 
authorization,  that  assets  are  properly  safeguarded  and  that  reliable  financial  records  are  maintained.  The  internal  control 
systems and financial records are subject to review by the external auditors during the examination of the financial statements. 

The responsibility of the Board of Directors is pursued principally through the Audit Committee. The Audit Committee, which is 
composed  exclusively  of  outside  directors,  meets  regularly  with  the  external  auditors  and  with  management,  to  discuss 
accounting  policies  and  practices,  internal  control  systems,  the  scope  of  audit  work  and  to  assess  reports  on  audit  work 
performed. The external auditors have direct access to the Audit Committee, with or without the presence of management, to 
discuss results of their audits and any recommendations they have for improvements in internal controls, the quality of financial 
reporting  and  any  other  matters  of  interest.  The  financial  statements  have  been  reviewed  and  approved  by  the  Board  of 
Directors on the recommendation of the Audit Committee. 

Ginette Maillé 
G
Chief Financial Officer 

Daniel Verret 
Daniel Verret
Vice President and Principal Accounting Officer 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

33

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
independent auditor’s report.

To the Shareholders of Yellow Media Limited,  

We have audited the accompanying consolidated financial statements of Yellow Media Limited, successor of Yellow Media Inc., 
which comprise the consolidated statements of financial position as at December 31, 2012 and December 31, 2011, and the 
consolidated income statements, statements of comprehensive (loss) income, statements of changes in equity and statements 
of cash flows for the years then ended, and a summary of significant accounting policies and other explanatory information. 

Management’s Responsibility for the Consolidated Financial Statements 
Management is responsible for the preparation and fair presentation of these consolidated financial statements in accordance with 
International Financial Reporting Standards, and for such internal control as management determines is necessary to enable the 
preparation of consolidated financial statements that are free from material misstatement, whether due to fraud or error. 

Auditor’s Responsibility 
Our responsibility is to express an opinion on these consolidated financial statements based on our audits. We conducted our 
audits in accordance with Canadian generally accepted auditing standards. Those standards require that we comply with ethical 
requirements  and  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about  whether  the  consolidated  financial 
statements are free from material misstatement. 

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the consolidated financial 
statements.  The  procedures  selected  depend  on  the  auditor’s  judgment,  including  the  assessment  of  the  risks  of  material 
misstatement  of  the  consolidated  financial  statements,  whether  due  to  fraud  or  error.  In  making  those  risk  assessments,  the 
auditor considers internal control relevant to the entity’s preparation and fair presentation of the consolidated financial statements 
in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on 
the effectiveness of the entity’s internal control. An audit also includes evaluating the appropriateness of accounting policies used 
and  the  reasonableness  of  accounting  estimates  made  by  management,  as  well  as  evaluating  the  overall  presentation  of  the 
consolidated financial statements. 

We believe that the audit evidence we have obtained in our audits is sufficient and appropriate to provide a basis for our audit opinion. 

Opinion 
In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of Yellow Media Limited 
as at December 31, 2012 and December 31, 2011, and its financial performance and its cash flows for the years then ended in 
accordance with International Financial Reporting Standards. 

February 5, 2013 
Montréal, Québec 
____________________
1 CPA auditor, CA , public accountancy permit No. A120501

34

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
 
 
 
 
 
 
 
 
 
Consolidated Statements of Financial Position 

(in thousands of Canadian dollars) 

  As at December 31, 2012 

As at December 31, 2011 

ASSETS 

CURRENT ASSETS 

Cash   

Trade and other receivables (Note 24) 

Prepaid expenses 

Deferred publication costs  

TOTAL CURRENT ASSETS 

DEFERRED PUBLICATION COSTS 

FINANCIAL AND OTHER ASSETS 

INVESTMENTS IN ASSOCIATES (Note 7) 

PROPERTY, PLANT AND EQUIPMENT (Note 8) 

INTANGIBLE ASSETS (Note 9) 

GOODWILL (Note 9) 

DEFERRED INCOME TAXES (Note 16) 

TOTAL NON-CURRENT ASSETS 

TOTAL ASSETS 

LIABILITIES AND EQUITY  

CURRENT LIABILITIES 

Trade and other payables (Note 10) 

Current income tax liabilities 

Provisions (Note 11) 

Financial liabilities 

Deferred revenues 

Current portion of long-term debt (Note 13) 

Preferred shares Series 1 (Note 15) 

TOTAL CURRENT LIABILITIES 

DEFERRED CREDITS  

DEFERRED INCOME TAXES (Note 16)  

INCOME TAX LIABILITIES  

POST-EMPLOYMENT BENEFITS (Note 12) 

DEFERRED CONSIDERATION 

LONG-TERM DEBT (Note 13) 

EXCHANGEABLE AND CONVERTIBLE DEBENTURES (Note 14) 

PREFERRED SHARES SERIES 2 (Note 15) 

TOTAL NON-CURRENT LIABILITIES 

TOTAL LIABILITIES 

CAPITAL AND RESERVES 

DEFICIT 

EQUITY ATTRIBUTABLE TO SHAREHOLDERS 

NON-CONTROLLING INTERESTS 

TOTAL EQUITY   

TOTAL LIABILITIES AND EQUITY 

$ 

$ 

$ 

106,807 

175,783 

8,693 

78,078 

369,361 

6,816 

14,928 

2,082 

27,414 

1,312,148 

– 

23,727 

1,387,115 

1,756,476 

87,935 

13,585 

60,212 

22,033 

42,219 

100,939 

– 

326,923 

14,197 

10,341 

34,382 

296,914 

– 

700,892 

86,667 

– 

1,143,393 

1,470,316 

6,607,114 

(6,321,365) 

285,749 

411 

286,160 

$ 

84,186 

166,586 

5,017 

94,770 

350,559 

7,484 

14,879 

3,616 

46,496 

1,658,051 

2,967,847 

– 

4,698,373 

$ 

5,048,932 

$ 

156,482 

22,974 

48,300 

– 

54,805 

102,339 

249,713 

634,613 

16,536 

119,305 

43,806 

298,796 

6,570 

1,510,892 

184,214 

149,173 

2,329,292 

2,963,905 

6,398,132 

(4,313,907) 

2,084,225 

802 

2,085,027 

$ 

1,756,476 

$ 

5,048,932 

The accompanying notes are an integral part of these consolidated financial statements. 

f
Approved on behalf of
Approved on behalf of Yellow Media Limited by 

 Media L

 Yellow

f

Robert MacLellan, Director   
Robert MacLellan, Director

David A. Lazzarato, Director 
David A. Lazzarato, Dire

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Income Statements 

For the years ended December 31, 
(in thousands of Canadian dollars, except share and per share information) 

Revenues 

Operating costs (Note 20) 

Income from operations before depreciation and amortization, impairment of 

goodwill, intangible assets and property, plant and equipment, acquisition-
related costs and restructuring and special charges 

Depreciation and amortization (Notes 8 and 9) 

Impairment of goodwill, intangible assets and property, plant and equipment 

(Note 4) 

Acquisition-related costs 

Restructuring and special charges (Note 11) 

Loss from operations 

Financial charges, net (Note 21) 

Gain on settlement of debt (Note 1) 

Gain on disposal of subsidiary (Note 5) 

Loss before dividends on Preferred shares, series 1 and 2, income taxes, and 
impairment and (earnings) losses from investments in associates  

Dividends on Preferred shares, series 1 and 2 

Loss before income taxes and impairment and (earnings) losses from 

investments in associates  

(Recovery of) provision for income taxes (Note 16) 

Impairment of investment in associate (net of income taxes) (Note 7) 

(Earnings) losses from investments in associates 

Net loss from continuing operations  

Net loss from discontinued operations, net of income taxes  (Note 6) 

Net loss 

Net (loss) earnings attributable to: 

2012 

2011 

  $ 

1,107,715 

  $

1,328,866 

537,115 

570,600 

104,293 

3,267,847 

– 

44,923 

(2,846,463) 

146,265 

(978,589) 

– 

(2,014,139) 

17,694 

(2,031,833) 

(75,935) 

– 

(1,893) 

(1,954,005) 

– 

649,159 

679,707 

160,906 

2,900,000 

7,743 

26,142 

(2,415,084) 

130,582 

– 

(6,211) 

(2,539,455) 

19,187 

(2,558,642) 

87,149 

50,271 

12,060 

(2,708,122) 

(120,877) 

  $ 

(1,954,005) 

  $

(2,828,999) 

Common shareholders of Yellow Media Limited1 

  $ 

(1,953,614) 

  $

(2,832,649) 

Non-controlling interests2  

(391) 

3,650 

  $ 

(1,954,005) 

  $

(2,828,999) 

Basic loss per share attributable to common shareholders  

From continuing operations 

Total  

Weighted average shares outstanding – basic loss per share 

(Note 18) 

Diluted loss per share attributable to common shareholders  

From continuing operations 

Total 

Weighted average shares outstanding – diluted loss per 

share (Note 18) 

  $ 

  $ 

  $ 

  $ 

(70.66) 

(70.66) 

27,955,077 

(70.66) 

(70.66) 

  $

  $

  $

  $

(97.66) 

(102.14) 

27,955,077 

(97.66) 

(102.14) 

27,955,077 

27,955,077 

1  Included in net loss attributable to shareholders of Yellow Media Limited for the year ended December 31, 2012 are net losses attributable to shareholders of  

Yellow Media Inc. for the period of January 1 until December 19, 2012. 

2  Included in the net earnings (loss) attributable to non-controlling interests for the year ended December 31, 2012 is $nil (2011 (cid:2) earnings of $4.1 million) related 

to discontinued operations. 

The accompanying notes are an integral part of these consolidated financial statements. 

36

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statements of Comprehensive (Loss) Income  

For the years ended December 31,  
(in thousands of Canadian dollars) 

Net loss  

Other comprehensive (loss) income:  

Items that may be subsequently reclassified to net loss  

Reclassification adjustment on derivatives designated as cash 

flow hedges  

Unrealized loss on available–for–sale investment  

Unrealized loss on available–for–sale investment 

transferred to net loss  

Change in unrealized loss on available–for–sale investment 

Unrealized exchange differences on translating financial 

statements of foreign operations and foreign 
associates2 

Reclassification adjustment of cumulative translation loss 

realized upon disposition of foreign operations  

Change in unrealized exchange differences on translating 
financial statements of foreign operations and foreign 
associates 

Income taxes relating to items that may be reclassified 

subsequently 

Items that will not be reclassified subsequently to net loss 

Actuarial losses (Note 12) 

Income taxes relating to items that will not be reclassified 

subsequently 

Other comprehensive loss 

Total comprehensive loss 

Total comprehensive (loss) income attributable to: 

2012 

2011 

$ 

(1,954,005) 

  $ 

(2,828,999) 

(1,395) 

(372) 

228 

(144) 

– 

– 

– 

406 

(1,133) 

(22,157) 

5,830 

(16,327) 

(17,460) 

(116) 

(81) 

– 

(81) 

(5,410) 

4,590 

(820) 

28 

(989) 

(104,705) 

27,053 

(77,652) 

(78,641) 

$ 

(1,971,465) 

  $ 

(2,907,640) 

Common shareholders of Yellow Media Limited1 

$ 

(1,971,074) 

  $ 

(2,909,695) 

Non-controlling interests  

(391) 

2,055 

$ 

(1,971,465)  

  $ 

(2,907,640) 

1  Included in the total comprehensive loss attributable to shareholders of Yellow Media Limited for the year ended December 31, 2012 is total comprehensive loss 

attributable to shareholders of Yellow Media Inc. for the period of January 1 until December 19, 2012. 

2  Unrealized  exchange  differences  on  translating  financial  statements  of  foreign  operations  and  foreign  associates  include  $nil  (2011  (cid:2)  $3.9  million  loss)  for 

discontinued operations and $nil for continuing operations (2011 - $1.5 million loss). 

The accompanying notes are an integral part of these consolidated financial statements. 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

37

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statements of Changes in Equity 

For the years ended December 31, 
(in thousands of Canadian dollars) 

Balance, December 31, 2011 

$  3,554,715  $ 

(54,974)  $  320,687  $ 

Shareholders’

Capital  

Restricted 
Shares 

Preferred  
Shares 

Other comprehensive loss 

Net loss for the year 

Total comprehensive loss 

Issuance of new common shares 
and warrants2 (Note 17) 

Exchange of preferred shares  
for new common shares2 
(Note 17) 

Stock options (Note 19) 

Exchange of convertible 

debentures (Note 14)  

Exchange of convertible 
debentures2  

Option on exchangeable 

debentures2 (Note 14) 

Restricted shares (Note 19) 

Cancellation of Restricted Shares2  

Deferred consideration 

(cid:2) 
(cid:2) 
(cid:2) 

153,568 

320,687 
(cid:2) 

899 

(cid:2) 

(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 

Balance, December 31, 2012 

$  4,029,869  $ 

(cid:2) 
(cid:2) 
(cid:2) 

(cid:2) 

(cid:2) 
(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 
(cid:2) 
(cid:2) 

(cid:2) 

(320,687) 
(cid:2) 

(cid:2) 

(cid:2) 

Warrants 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 

1,456 

(cid:2) 
(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 
(cid:2) 
54,974 
(cid:2) 
(cid:2)  $ 

(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2)  $ 

(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
1,456 

$ 

Balance, December 31, 2010 

Other comprehensive loss 

Net loss for the year 

Total comprehensive loss 

Issuance (exchange of shares) 

Shareholders’
Capital 

$  4,079,838 
(cid:2) 
(cid:2) 
(cid:2) 

$ 

Restricted  
Shares 

(78,135)  $ 
(cid:2) 
(cid:2) 
(cid:2) 

Preferred  
Shares 
328,880 
(cid:2) 
(cid:2) 
(cid:2) 

(Note 17) 

63,296 

Reduction of capital (Note 17) 

(500,000) 

Repurchase of shares (Note 17) 

Stock options (Note 19) 

Restricted shares (Note 19) 
Restricted shares vested (Note 

Sale of Trader Corporation 

Dividends   

Dividends on Preferred shares,  

Series 3, 5 and 7 

(88,419) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 

(cid:2) 

(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 

(2,899) 

26,060 
(cid:2) 
(cid:2) 

(cid:2) 

(1,875) 
(cid:2) 

(6,318) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 

(cid:2) 

Compound  
financial 
instruments1 

Stock-based 
compensation 
and other 
reserves 

$ 

$ 

7,423 
(cid:2) 
(cid:2) 
(cid:2) 

113,693 
(cid:2) 
(cid:2) 
(cid:2) 

(cid:2) 

(cid:2) 
1,189 

(cid:2) 

(cid:2) 

(cid:2) 
4,295 
(cid:2) 
(2,476) 

$ 

116,701 

(cid:2) 

(cid:2) 
(cid:2) 

(35) 

(7,388) 

3,633 
(cid:2)  
(cid:2) 
(cid:2) 
3,633 

Stock-based 
compensation 
and other 
reserves 

$ 

139,976 
(cid:2) 
(cid:2) 
(cid:2) 

Compound  
financial  
instruments1 

$ 

7,423 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 

(cid:2) 
(cid:2) 
(cid:2) 

245 

(468) 

(26,060) 
(cid:2) 
(cid:2) 

(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 

(cid:2) 

Reduction of  
capital reserve 

$  2,457,053 
(cid:2) 
(cid:2) 
(cid:2) 

(cid:2) 

(cid:2) 
(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
$  2,457,053 

Reduction of  
capital reserve  

$  2,000,000 
(cid:2) 
(cid:2) 
(cid:2) 

(cid:2) 

500,000 

(42,947) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 

Balance, December 31, 2011 

$  3,554,715 

$ 

(54,974)  $ 

320,687 

$ 

7,423 

$  

113,693 

$  2,457,053 

1  The equity component of the exchangeable and convertible debentures presented above is net of income taxes of $1.3 million (2011 - $2.7 million).   

2 Pursuant to the recapitalization transaction described in Note 1.  

The accompanying notes are an integral part of these consolidated financial statements. 

38

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

(cid:2) 

(cid:2) 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Available  
for sale 
investment  

Cash flow  
hedges 

Foreign  
currency 
translation 

Capital and 
Reserves 

Equity  
attributable to 
shareholders  

Deficit 

Non-controlling 
interests 

Total  Equity 

2012 

$ 

989  $ 

(1,598)  $  6,398,132  $ 

(4,313,907) 

$ 

2,084,225 

$ 

802  $  2,085,027 

$ 

144 

(144) 
(cid:2) 
(144) 

(cid:2) 

(cid:2) 
(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 

$ 

$ 

(989) 
(cid:2) 
(989) 

(cid:2) 

(cid:2) 
(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2)  $ 

(cid:2) 
(cid:2) 
(cid:2) 

(cid:2) 

(cid:2) 
(cid:2) 

(cid:2) 

(cid:2) 

(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 

(1,133) 
(cid:2) 
(1,133) 

(16,327) 

(1,953,614) 

(1,969,941) 

155,024 

(cid:2) 
1,189 

864 

(cid:2) 

(cid:2) 
(cid:2) 

(cid:2) 

(7,388) 

7,388 

3,633 

4,295 

54,974 

(2,476) 

(cid:2) 
(539) 

(44,366) 
(cid:2) 
(6,321,365) 

(1,598)  $  6,607,114  $ 

(17,460) 

(1,953,614) 

(1,971,074) 

155,024 

(cid:2) 
1,189 

864 

(cid:2) 

3,633 

3,756 

10,608 

(2,476) 

$ 

285,749 

$ 

(cid:2) 
(391) 

(17,460) 

(1,954,005) 

(391) 

(1,971,465) 

(cid:2) 

(cid:2) 
(cid:2) 

(cid:2) 

(cid:2) 

155,024 

(cid:2) 
1,189 

864 

(cid:2) 

(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
411  $ 

3,633 

3,756 

10,608 

(2,476) 

286,160 

2011 

Available  
for sale 
 investment 

Cash flow 
 hedges 

Foreign 
currency 
translation  

Capital and 
Reserves  

Equity  
attributable to 
shareholders 

Deficit 

Non-controlling 
interests 

Total  Equity 

$ 

225 

$ 

1,077  $ 

(2,373)  $  6,476,911  $ 

(1,260,974) 

$ 

5,215,937 

$ 

52,568  $  5,268,505 

(81) 
(cid:2) 
(81) 

(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 

(cid:2) 

(88) 
(cid:2) 

(88) 

775 
(cid:2) 

775 

606 
(cid:2) 

606 

(77,652) 

(2,832,649) 

(2,910,301) 

(77,046) 

(1,595) 

(78,641) 

(2,832,649) 

(2,909,695) 

3,650 

2,055 

(2,828,999) 

(2,907,640) 

(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 

(cid:2) 

(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 

(cid:2) 

61,421 
(cid:2) 
(137,684) 

245 
(3,367) 
(cid:2) 
(cid:2) 
(cid:2) 

(cid:2) 
(cid:2) 
87,252 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 

61,421 
(cid:2) 
(50,432) 

245 
(3,367) 
(cid:2) 
(cid:2) 

(207,345) 

(207,345) 

(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 

61,421 
(cid:2) 
(50,432) 

245 
(3,367) 
(cid:2) 

(53,821) 
(cid:2) 

(53,821) 

(207,345) 

(cid:2) 

(22,539) 

(22,539) 

(cid:2) 

(22,539) 

$ 

144 

$ 

989  $ 

(1,598)  $  6,398,132  $ 

(4,313,907) 

$ 

2,084,225 

$ 

802  $  2,085,027 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statements of Cash Flows 

For the years ended December 31, 
(in thousands of Canadian dollars) 

OPERATING ACTIVITIES 

Net loss from continuing operations 

Adjusting items  

Depreciation and amortization 

Impairment of goodwill, intangible assets and property, plant and equipment 

Gain on disposal of subsidiary 

Gain on settlement of debt 

Past service costs 

Stock-based compensation expense (reversal) 

Impairment of investment in associate 

(Earnings) losses from investments in associates 

Other non-cash items 

(Recovery) income taxes recognized in net loss 

Financial charges recognized in net loss 

Change in operating assets and liabilities 

Funding of post-employment benefit plans in excess of costs 

Income taxes paid 

Interest paid 

INVESTING ACTIVITIES 

Acquisition of intangible assets 

Acquisition of property, plant and equipment 

Proceeds from sale of assets 

Disposal of Trader Corporation 

Disposal of cash related to the sale of Trader Corporation 

Disposal of subsidiary 

Other 

FINANCING ACTIVITIES 

Issuance of long-term debt and commercial paper 

Repayment and settlement of long-term debt and commercial paper 

Redemption of exchangeable and convertible instruments 

Dividends to shareholders 

Repurchase of Preferred shares, Series 1 and 2 and medium term notes 

Repurchase of common shares and Preferred shares, Series 3 and 5 

Dividends on Preferred shares, Series 3, 5 and 7 

Stock-based compensation 

Deferred consideration  

Proceeds on settlement of derivative financial instruments 

Recapitalization costs 

Other 

Effect of exchange rate changes on cash denominated in foreign currencies 

NET INCREASE IN CASH   

CASH FLOWS FROM DISCONTINUED OPERATIONS (Note 6) 

CASH, BEGINNING OF YEAR 

CASH, END OF YEAR 
Supplemental disclosure of cash flow information (Note 22) 

2012 

2011 

  $ 

(1,954,005) 

$ 

(2,708,122) 

104,293 

3,267,847 
(cid:2) 
(978,589) 

(13,318) 

626 
(cid:2) 
(1,893) 

(1,955) 

(75,935) 

146,265 

(27,357) 

(14,529) 

(63,456) 

(149,421) 

238,573 

(35,281) 

(5,137) 

1,650 
(cid:2) 
(cid:2) 
(cid:2) 
183 

(38,585) 

239,000 

(351,426) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(1,800) 
(cid:2) 
(63,025) 

(116) 

(177,367) 
(cid:2) 
22,621 
(cid:2) 
84,186 

  $ 

106,807 

$ 

160,906 

2,900,000 

(6,211) 
(cid:2) 
(cid:2) 
(565) 

50,271 

12,060 

(102) 

87,149 

130,582 

(42,637) 
(cid:2) 
(105,203) 

(141,555) 

336,573 

(46,686) 

(15,565) 
(cid:2) 
690,230 

(24,517) 

70,938 

(435) 

673,965 

1,062,000 

(1,403,585) 

(106,172) 

(209,134) 

(266,183) 

(50,432) 

(22,539) 

(2,899) 

(4,502) 

3,819 
(cid:2) 
(2,123) 

(1,001,750) 

(1,862) 

6,926 

7,935 

69,325 

84,186 

The accompanying notes are an integral part of these consolidated financial statements.

40

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

(cid:2)(cid:3)(cid:2) (cid:4)(cid:5)(cid:6)(cid:7)(cid:8)(cid:9)(cid:10)(cid:11)(cid:9)(cid:12)(cid:13)(cid:14)(cid:15)(cid:14)

Yellow Media Limited, successor of Yellow Media Inc., through its subsidiaries, operates print and digital media and offers marketing 
solutions  in  all  the  Provinces  of  Canada.    References  herein  to  Yellow  Media  Limited  (or  the  “Company”)  represent  the  financial 
position, results of operations, cash flows and disclosures of Yellow Media Limited and its subsidiaries on a consolidated basis. 

Yellow Media Limited’s registered head office is located at 16, Place du Commerce, Montréal, Québec, Canada, H3E 2A5 and is 
listed on the Toronto Stock Exchange (“TSX”) under the symbol “Y”.   

On  July  23,  2012,  the  Company  announced  a  recapitalization  transaction  (“Recapitalization”)  aimed  at  significantly  reducing  the 
Company’s debt and improving its maturity profile, with the new debt first maturing in 2018.   

On September 6, 2012, the Company held debtholder and shareholder meetings to obtain support for the plan of arrangement 
under the Canada Business Corporations Act (“CBCA”) implementing the Recapitalization.  The Recapitalization was approved 
by the requisite majority of its debtholders and shareholders at their respective meetings, with 70.39% of support received from 
the debtholders and 77.26% of support received from the shareholders. 

The hearing on the final order (the “Final Order”) of the Québec Superior Court (the “Court”) approving the Recapitalization began on 
October 15, 2012 and concluded on October 23, 2012.  On December 10, 2012, the Company announced that it reached a settlement 
with the lenders under the Credit Facility. The Court issued its Final Order and approved the Recapitalization on December 14, 2012. 

On December 20, 2012 (the “Effective Date”), the Recapitalization transaction was implemented.  

A new corporation, Yellow Media Limited, was formed for the purpose of effecting the Recapitalization.  Pursuant to the Recapitalization, 
Yellow Media Limited issued new common shares (“New Common Shares”) and warrants (“Warrants”) on behalf of Yellow Media Inc. 
and became the parent company of Yellow Media Inc.  Yellow Media Inc. changed its name to YPG Financing Inc.   

The key components of the Recapitalization were as follows: 

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

The exchange of the Company’s credit facility (“Credit Facility”) and medium term notes (the “Medium Term Notes”), 
(collectively the “Senior Unsecured Debt”) representing $1,772.7 million of the Company’s debt, for a combination of: 

(cid:2)(cid:2) $800 million of 9.25% senior secured notes maturing in 2018 (“Senior Secured Notes”) (Note 13);  

(cid:2)(cid:2) $100 million of senior subordinated unsecured exchangeable debentures due in 2022, with interest payable 

in cash at 8.0% or in additional debentures at 12.0% (“Exchangeable Debentures”) (Note 14);  

(cid:2)(cid:2) 23,062,943 New Common Shares, representing 82.5% of the issued and outstanding New Common Shares; and  

(cid:2)(cid:2) $275 million of cash.  

The exchange of the existing 6.25% convertible unsecured subordinated debentures (“Convertible Debentures”) for a 
combination of: 

(cid:2)(cid:2) $7.5 million of Exchangeable Debentures (Note 14); 

(cid:2)(cid:2) 497,852 of New Common Shares representing 1.8% of New Common Shares; and  

(cid:2)(cid:2) 484,487 10-year Warrants to purchase New Common Shares at the exercise price of $28.16 (Note 17). 

The exchange of the existing preferred shares and common shares of the Company for a combination of: 

(cid:2)(cid:2) 4,394,282 of New Common Shares representing 15.7% of New Common Shares; and  

(cid:2)(cid:2) 2,511,019 10-year Warrants to purchase New Common Shares at the exercise price of $28.16 (Note 17). 

Yellow  Media  Limited  recorded  a  gain  on  settlement  of  debt  of  $978.6  million  (before  related  recovery  of  income  taxes  of  
$25.9 million), net of related fees of $69.5 million pursuant to the Recapitalization.  

The gain on settlement of debt was measured as the difference between the carrying value of the Medium Term Notes, Credit Facility, 
Convertible  Debentures,  and  Preferred  Shares,  Series  1  and  2  (collectively  the  “Previous  Debtholders”)  and  the  fair  value  of  the 
consideration issued to the Previous Debtholders at the Effective Date.   The equity component related to the Convertible Debentures 
of $7.4 million, net of income taxes, was credited to deficit.   

The  fair  values  of  the  Senior  Secured  Notes,  Exchangeable  Debentures  and  New  Common  Shares  which  formed  part  of  the 
consideration issued to the Previous Debtholders were $800 million, $86.7 million and $153.6 million, respectively.  The fair 
values  of  the  Senior  Secured  Notes  and  Exchangeable  Debentures  were  determined  using  a  discounted  cash  flow  approach 
where  the  interest  rate  utilized  for  discounting  purposes  is  determined  according  to  an  analysis  of  the  yield  to  maturity  of 
comparable  instruments  of  a  peer  group  of  issuers.  The  fair  value  of  the  conversion  option  relating  to  the  Exchangeable 
Debentures was $3.6 million (net of income taxes of $1.3 million) at the date of issuance and is included in Equity.  The fair 
value of the Warrants of $1.5 million was calculated using the present value of the cash flows resulting from the exercise of the 
Warrants under various probable levels of the stock price determined utilizing a binomial tree of the stock price. 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

41

 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

In addition, Yellow Media Limited agreed to pay all accrued interest up to (and excluding) the Effective Date of the Recapitalization 
to  holders  of  the  Company’s  Medium  Term  Notes,  Convertible  Debentures  and  to  the  lenders  under  the  Credit  Facility  in  the 
aggregate amount of $34.7 million. The Recapitalization provided that no cumulative or unpaid dividends would be paid in respect 
of the Preferred Shares, Series 1 and 2. 

The carrying amount of the Preferred Shares, Series 3, 5 and 7 of $320.7 million was reclassified to shareholder’s capital upon 
exchange for New Common Shares.  Pursuant to the Recapitalization, the restricted shares were cancelled and the balance of 
$55 million was reclassified from the Restricted Shares balance in equity to Deficit (net of income taxes of $10.6 million). 

The Medium Term Notes, Credit Facility, Convertible Debentures and Preferred Shares, Series 1, 2, 3, 5 and 7 and the existing 
common shares were cancelled on the Effective Date.     

For a detailed  description of the new securities issued in connection with the Recapitalization, please refer to the indentures 
governing  the  Senior  Secured  Notes,  the  Exchangeable  Debentures  and  the  Warrants  dated  December  20,  2012,  which  are 
available on SEDAR at www.sedar.com. 

The Board of Directors (the “Board”) approved the consolidated financial statements for the year ended December 31, 2012 
and 2011 and authorized their publication on February 5, 2013.   

(cid:16)(cid:3)(cid:2) (cid:17)(cid:5)(cid:18)(cid:9)(cid:6)(cid:5)(cid:19)(cid:14)(cid:6)(cid:11)(cid:20)(cid:13)(cid:19)(cid:20)(cid:8)(cid:19)(cid:6)(cid:14)(cid:15)(cid:14)

2.1.(cid:2)Revised International Financial Reporting Standards (“IFRS”) interpretations and amendments adopted with effect on 

the financial statements 

IAS 1 (Revised) — Presentation of Financial Statements  

On June 16, 2011, the International Accounting Standards Board (“IASB”) issued amendments to IAS 1, Presentation of Financial 
Statements, which require entities to group together items within Other Comprehensive Income (“OCI”) that may be reclassified to 
the profit or loss section of the income statement and to separately group together items that will not be reclassified to the profit or 
loss section of the income statement. The amendments also reaffirm existing requirements that profit or loss and OCI should be 
presented  as  either  a  single  statement  or  two  consecutive  statements.  The  amendments  are  effective  for  financial  years 
commencing on or after July 1, 2012. 

In May 2012, the IASB issued further amendments to IAS 1, Presentation of Financial Statements which are effective for annual 
periods beginning on or after January 1, 2013 with early application permitted.  IAS 1 requires an entity that changes accounting 
policies retrospectively, or makes a retrospective restatement or reclassification to present a statement of financial position as 
at the beginning of the preceding period.  The amendments to IAS 1 clarify that an entity is required to present a third statement 
of  financial  position  only  when  the  retrospective  application,  restatement  or  reclassification  has  a  material  effect  on  the 
information in the third statement of financial position and that related notes are not required to accompany the third statement 
of financial position.  

Yellow Media Limited has applied the amendments to IAS 1, on January 1, 2011, in advance of the effective date, as permitted.  
The amendments have been applied retrospectively, and hence the presentation of items of other comprehensive income has been 
modified to reflect the changes.  Other than the above mentioned presentation changes, the application of the amendments to IAS 
1 did not result in any impact on profit or loss, other comprehensive income and total comprehensive income. 

2.2.(cid:2)Revised IFRS, interpretations and amendments adopted with no effect on the financial statements 

The  following  revised  standards  have  been  adopted  and  their  adoption  has  not  had  any  impact  on  the  amounts  reported  in  these 
financial statements but may affect the accounting for future transactions or arrangements: 

IFRS 7 (Revised) — Financial Instruments: Disclosures (Amendments) — Transfer of financial assets 

Other  amendments  to  IFRS  7  allow  users  of  financial  statements  to  improve  their  understanding  of  transfer  transactions  of 
financial assets (for example, securitizations), including understanding the possible effects of any risks that may remain with the 
entity that transferred the assets. The amendments also require additional disclosures if a disproportionate amount of transfer 
transactions  are  undertaken  around  the  end  of  a  reporting  period.  The  IFRS  7  Amendments  are  effective  for  annual  periods 
beginning on or after July 1, 2011. 

IAS 12 (Revised) — Deferred Tax: Recovery of Underlying Assets and SIC-21 (amendments), Income Taxes — Recovery of Revalued 

Non-Depreciable Assets  

The  amendment  introduces  a  rebuttable  presumption  that  an  investment  property  measured  using  the  fair  value  model  is 
recovered  entirely  through  sale  unless  the  investment  property  is  depreciable  and  is  held  within  a  business  model  whose 
objective is to consume substantially all of the economic benefits over time. As a result of the amendments, SIC-21 would no 
longer apply to investment properties carried at fair value. The IAS 12 amendments are effective for annual reporting periods 
beginning on or after January 1, 2012. 

42

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

2.3.(cid:7)Standards, interpretations and amendments to published standards that are issued but not yet effective 

Certain  new  standards,  interpretations  and  amendments  to  existing  standards  have  been  published  and  are  mandatory  for 
Yellow  Media  Limited’s  accounting  periods  beginning  on  or  after  January  1,  2013.    Those  which  are  considered  to  be  relevant  to 
Yellow Media Limited’s operations are as follows: 

IFRS 7 (Revised) — Financial Instruments: Disclosures and IAS 32 – Financial Instruments:  Presentation in respect of Offsetting 

On December 16, 2011, the IASB and Financial Accounting Standards Board (“FASB”) issued common disclosure requirements 
that are intended to help investors and other users to better assess the effect or potential effect of offsetting arrangements on a 
company's  financial  position.  The  new  requirements  are  set  out  in  Disclosures-Offsetting  Financial  Assets  and  Financial 
Liabilities  (Amendments  to  IFRS  7).  The  IFRS  7  amendments  are  effective  for  annual  reporting  periods  beginning  on  or  after 
January  1,  2013.    The  new  requirements  may  result  in  additional  disclosures  being  made  with  regard  to  offsetting  financial 
assets and financial liabilities in the future. 

As part of this project, the IASB also clarified aspects of IAS 32, Financial Instruments: Presentation. The amendments to IAS 32 
address inconsistencies in current practice when applying the requirements.  The amendments are effective for annual periods 
beginning on or after January 1, 2014 and are required to be applied retrospectively. Yellow Media Limited has not early adopted 
this standard and has not fully assessed the impact of adopting IAS 32. 

IFRS 9 — Financial Instruments 

IFRS 9 is the first phase of the IASB’s three phase project to replace IAS 39, Financial Instruments: Recognition and Measurement.  
IFRS 9 issued in November 2009 introduces new requirements for the classification and measurement of financial assets. IFRS 9, 
amended  in  October  2010,  includes  the  requirements  for  the  classification  and  measurement  of  financial  liabilities  and  for 
derecognition.  

Key requirements of IFRS 9 are described as follows:  

(cid:2)(cid:2)

(cid:2)(cid:2)

IFRS 9 requires all recognized financial assets that are within the scope of IAS 39, Financial Instruments: Recognition 
and Measurement to be subsequently measured at amortized cost or fair value. 

The most significant effect of IFRS 9 regarding the classification and measurement of financial  liabilities relates to the 
accounting  for  changes  in  the  fair  value  of  a  financial  liability  (designated  as  at  fair  value  through  profit  or  loss) 
attributable to changes in the credit risk of that liability and the elimination of the cost exemption for derivative liabilities 
to be settled by delivery of unquoted equity instruments. 

IFRS 9 is applied prospectively with transitional arrangements depending on the date of application.  The Standard is not applicable 
until annual periods beginning on or after January 1, 2015, however is available for early adoption. Yellow Media Limited has not 
early adopted this standard and has not fully assessed the impact of adopting IFRS 9. 

IFRS 10 — Consolidated Financial Statements 

IFRS  10  replaces  the  consolidation  requirements  in  IAS  27,  Consolidated  and  Separate  Financial  Statements,  and  SIC-12, 
Consolidation  -  Special  Purpose  Entities.  IFRS  10  establishes  principles  for  the  presentation  and  preparation  of  consolidated 
financial statements when an entity controls one or more other entities. It is effective for annual periods beginning on or after 
January  1,  2013.  Earlier  application  is  permitted  provided  IFRS 11,  Joint Arrangements, and IFRS 12, Disclosure of Interests in 
Other  Entities  and  the  related  amendments  to  IAS  27,  Consolidated  and  Separate  Statements  and  IAS  28,  Investments  in 
Associates  (the  “package  of  five”)  are  adopted  at  the  same  time.    Based  on  a  preliminary  assessment,  Yellow  Media  Limited 
does not expect any significant impact on the financial statements upon adoption. 

IFRS 11 — Joint Arrangements 

IFRS 11 supersedes IAS 31, Interests in Joint Ventures, and SIC-13, Jointly Controlled Entities - Non-Monetary Contributions by 
Venturer. IFRS  11 requires a party to a  joint  arrangement  to  determine the  type of joint arrangement in which it is  involved by 
assessing  its  rights  and  obligations  arising  from  the  arrangement.  The  standard  also  requires  the  use  of  a  single  method  to 
account for interests in joint ventures , namely the equity method. IFRS 11 is applicable at the same time as IFRS 10.  Based on a 
preliminary assessment, Yellow Media Limited does not expect any significant impact on the financial statements upon adoption. 

IFRS 12 — Disclosure of Interests in Other Entities 

IFRS  12  is  a  new  standard  on  disclosure  requirements  for  all  forms  of  interests  in  other  entities,  including  subsidiaries,  joint 
arrangements,  associates  and  unconsolidated  structured  entities.  IFRS  12  is  applicable  at  the  same  time  as  IFRS  10.    In  
June 2012, the IASB issued amendments to IFRS 10, Consolidated Financial Statements, IFRS 11, Joint Arrangements, and IFRS 
12,  Disclosure  of  Interests  in  Other  Entities  which  will  also  be  effective  for  the  Company  at  the  time  of  adoption  of  these 
standards for the fiscal year beginning on January 1, 2013.  Based on a preliminary assessment, Yellow Media Limited expects to 
disclose additional information related to its consolidated subsidiaries and interests in associates upon adoption. 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

43

 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

IFRS 13 — Fair Value Measurement 

IFRS 13 is a new standard that defines fair value and requires disclosures about fair value measurements. IFRS 13 is effective for 
fiscal years beginning on or after January 1, 2013. Earlier application is permitted. It applies prospectively from the beginning of the 
annual  period  in  which  it  is  adopted.  The  new  requirements  will  result  in  additional  disclosures  about  all  assets  and  liabilities 
measured at fair value on the financial statements upon adoption. 

IAS 19 (Revised) — Employee Benefits  

A revised version of IAS 19 was issued in June 2011 and is effective for financial years beginning on or after January 1, 2013.  Early 
application is permitted.  The main change of this revised version is the elimination of the corridor approach, with all changes to the 
defined benefit obligation and plan assets recognized when they occur.  Furthermore, the interest cost and expected return on plan 
assets are replaced with the net interest amount which is calculated by applying the discount rate to the net defined benefit liability 
or asset. 

The amendments require retroactive application.  Based on the preliminary assessment, when Yellow Media Limited will apply the 
amendments for the first time for the periods in the year ending December 31, 2013, the net financial charges for the year ended 
December 31,  2012 will increase by  $10.9  million with the corresponding  adjustment being  recognized  in the post-employment 
benefits obligation. The amendments will also enhance disclosure requirements for the Company’s defined benefit plans. 

IAS 16 — Property Plant and Equipment, IAS 32 – Financial Instruments and IAS 34 – Interim Financial Reporting 

In May 2012, the IASB also issued amendments to IAS 16, Property, Plant and Equipment, IAS 32, Financial Instruments: Presentation 
and  IAS  34,  Interim  Financial  Reporting  which  are  effective  for  annual  periods  beginning  on  or  after  January  1,  2013  with  early 
application  permitted.  These  amendments  clarify  various  requirements.  Based  on  a  preliminary  assessment,  Yellow Media  Limited 
does not expect any significant impact on the financial statements upon application of these amendments. 
(cid:21)(cid:3)(cid:2) (cid:22)(cid:20)(cid:6)(cid:9)(cid:6)(cid:14)(cid:12)(cid:23)(cid:14)(cid:10)(cid:8)(cid:5)(cid:6)(cid:5)(cid:13)(cid:11)(cid:20)(cid:11)(cid:9)(cid:12)(cid:13)(cid:14)(cid:20)(cid:13)(cid:19)(cid:14)(cid:6)(cid:9)(cid:24)(cid:13)(cid:9)(cid:23)(cid:9)(cid:7)(cid:20)(cid:13)(cid:11)(cid:14)(cid:20)(cid:7)(cid:7)(cid:12)(cid:25)(cid:13)(cid:11)(cid:9)(cid:13)(cid:24)(cid:14)(cid:10)(cid:12)(cid:26)(cid:9)(cid:7)(cid:9)(cid:5)(cid:6)(cid:14)(cid:15)(cid:14)

3.1 Statement of compliance 

These consolidated financial statements of Yellow Media Limited and its subsidiaries were prepared by management in accordance 
with IFRS.  These financial statements have been prepared in accordance with the following significant accounting policies which have 
been applied consistently to all periods presented throughout the consolidated entities. 

3.2 Basis of measurement  

The  consolidated  financial  statements  have  been  prepared  on  the  historical  cost  basis  except  for  the  revaluation  of  certain 
assets and liabilities (including derivative instruments) at fair value as explained in the policies below. 

3.3 Functional and presentation currency  

The consolidated financial statements are presented in Canadian dollars, which is the functional and presentation currency of 
Yellow Media Limited.  

3.4 Basis of consolidation 

3.4.1 Subsidiaries  

Subsidiaries that are directly controlled by Yellow Media Limited or indirectly controlled by other consolidated subsidiaries are 
fully consolidated. Subsidiaries are all entities over which Yellow Media Limited exercises control.  

Subsidiaries are fully consolidated from the effective date of acquisition up to the effective date of disposal. Inter-company assets 
and liabilities and transactions between fully consolidated companies are eliminated. Gains and losses on internal transactions with 
controlled companies are fully eliminated. Accounting policies and methods are modified where necessary to ensure consistency of 
accounting treatment at the Yellow Media Limited level. 

When Yellow Media Limited loses control of a subsidiary, the gain or loss on disposal is calculated as the difference between (i) 
the  aggregate  of  the  fair  value  of  the  consideration  received  and  the  fair  value  of  any  retained  interest  and  (ii)  the  previous 
carrying amount of the assets, liabilities of the subsidiary and any non-controlling interests. Amounts previously recognized in 
other comprehensive income in relation to the subsidiary are accounted for (i.e. reclassified to net earnings (loss) or transferred 
directly to deficit) in the same manner as would be required if the relevant assets or liabilities were disposed of.  

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Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

3.4.2 Associates  

Associates  are  all  entities  in  which  Yellow  Media  Limited  exercises  a  significant  influence  over  the  entity’s  management  and 
operating and financial policy, without exercising control, and generally implies holding 20% to 50% of the voting rights. 

Investments  in  associates  are  accounted  for  using  the  equity  method  and  are  initially  measured  at  cost.  Subsequently,  the 
share in profits or losses of the associate attributable to equity holders of Yellow Media Limited is recognized in net earnings.  
Included  in  the  recognized  share  of  net  loss  is  the  amortization  of  the  amortizable  assets  based  on  their  fair  values  at  the 
acquisition date. When Yellow Media Limited’s share of losses exceed its interest in an equity-accounted investee, the carrying 
amount  of  the  investment  including  any  long-term  interests  that  form  part  thereof,  is  reduced  to  zero  and  the  recognition  of 
further losses is discontinued except to the extent that Yellow Media Limited has an obligation or has made payments on behalf 
of the investee.   

3.4.3 Business combinations  

Acquisitions  of  subsidiaries  and  businesses  are  accounted  for  using  the  acquisition  method.  The  cost  of  the  acquisition  is 
measured at the aggregate of the fair values, at the date of exchange, of assets given, liabilities incurred or assumed, and equity 
instruments issued by Yellow Media Limited in exchange for control of the acquiree.  Acquisition-related costs are recognized in the 
income statement as incurred. Where appropriate, the cost of acquisition includes any asset or liability resulting from a contingent 
consideration  arrangement,  measured  at  its  acquisition-date  fair  value.  Subsequent  changes  in  such  fair  values  are  adjusted 
against the cost of acquisition where they qualify as measurement period adjustments. All other subsequent changes in the fair 
value  of  contingent  consideration  classified  as  an  asset  or  liability  are  accounted  for  in  accordance  with  relevant  IFRSs  and 
reflected through net earnings. Changes in the fair value of contingent consideration classified as equity are not recognized. 

Where a business combination is achieved in stages, Yellow Media Limited’s previously-held interests in the acquired entity are 
remeasured  to  fair  value  at  the  acquisition  date  (i.e.  the  date  Yellow  Media  Limited  attains  control)  and  the  resulting  gain  or 
loss, if any, is recognized in the income statement.  

3.4.4 Discontinued operations  

Classification as a discontinued operation occurs on disposal or when the operation meets the criteria to be classified as held 
for sale. When an operation which is deemed to be a separate major line of business or separate geographical area is classified 
as a discontinued operation, the comparative income statement and statement of comprehensive income are re-presented as if 
the operation had been discontinued from the start of the comparative year. 

3.5 Cash  

Cash consists of funds on deposit and, from time to time, highly liquid investments with a purchased maturity of three months or less.  

3.6 Trade receivables 

Trade receivables are recognized initially at fair value and subsequently measured at amortized cost using the effective interest 
method, less a provision for impairment. A provision for impairment of trade receivables is established when there is objective 
evidence that Yellow Media Limited will not be able to collect all amounts due according to the original terms of the receivables.  

3.7 Financial assets 

Financial assets are classified into the following specified categories: financial assets “at fair value through profit and loss” (“FVTPL”), 
“held-to-maturity” investments, “available-for-sale” (“AFS”) financial assets and “loans and receivables”. The classification depends 
on  the  nature  and  purpose  of  the  financial  assets  and  is  determined  at  the  time  of  initial  recognition.  A  financial  asset  is 
derecognized if the contractual rights to the cash flows from the financial asset expire or the asset is transferred and the transfer 
qualifies for derecognition. The Company has a note receivable from the sale of Trader Corporation which is classified as loans and 
receivables and included in the caption financial and other assets. This asset was initially recognized at fair value and subsequently 
measured at amortized cost using the effective interest method.  Cash and trade receivables are included in this category as well.   

3.7.1 Effective interest method 

The effective interest method is a method of calculating the amortized cost of a financial asset/liability and of allocating interest 
income/expense  over  the  relevant  period.  The  effective  interest rate  is  the  rate  that  exactly  discounts  estimated  future  cash 
flows  (including  all  fees  that  form  an  integral  part  of  the  effective  interest  rate,  transaction  costs  and  other  premiums  or 
discounts) through the expected life of the financial asset/liability, or, where appropriate, a shorter period.  

3.7.2 Impairment of financial assets 

Financial assets, other than those at FVTPL, are assessed for indicators of impairment at each statement of financial position 
date. Financial assets are impaired where there is objective evidence that, as a result of one or more events that occurred after 
the initial recognition of the financial asset, the estimated future cash flows of the investment have been impacted. 

For certain categories of financial assets, such as trade receivables, assets that are assessed not to be impaired individually, 
are subsequently assessed for impairment on a collective basis. 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

45

 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

3.8 Deferred publication costs 

An  intangible  asset  is  recognized  for  direct  and  incremental  publication  costs  incurred  during  the  sale,  manufacturing  and 
distribution of telephone print directories. The intangible asset represents costs that will be recovered in future periods, when 
the related directories revenues are recognized. An intangible asset is capitalized when the following conditions are met: 

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

Yellow Media Limited has control over the contract for which the costs were incurred; 

the control results from past events;  

future economic benefits are expected to flow to Yellow Media Limited; and 

the asset is identifiable, non-monetary and without physical substance. 

Deferred publication costs are initially measured at cost and are amortized over the same period in which the related revenues 
are recognized. 

3.9 Property, plant and equipment 

Property, plant and equipment are recognized at cost less accumulated depreciation and impairment losses. The various components 
of  property,  plant  and  equipment  are  recognized  separately  when  their  estimated  useful  lives  and,  therefore,  their  depreciation 
periods are significantly different. The cost of an asset includes the expenses that are directly attributable to its acquisition. All other 
borrowing costs are recognized in profit or loss in the period in which they are incurred.  Yellow Media Limited has not capitalized 
any borrowing costs during the periods presented. 

Subsequent costs are included in the carrying amount of the asset or recognized as a separate component, where necessary, if 
it is probable that future economic benefits will flow to Yellow Media Limited and the cost of the asset can be reliably measured. 
All other repair and maintenance costs are expensed in the year they are incurred. 

Depreciation is calculated using the straight-line method, based on the capitalized costs, less any residual value over a period 
corresponding to the useful life of each asset.  Assets held under finance leases are depreciated over their expected useful lives 
on the same basis as owned assets or, where shorter, the term of the relevant lease.  

As at December 31, 2012, the expected useful lives are as follows: 

Office equipment 

Computer equipment 

Other equipment 

Leasehold improvements 

10 years 

3 years 

3 – 12 years 

Shorter of term of lease or useful life 

The residual value, the depreciation method and the useful life of an asset are reviewed at a minimum, annually.  

Property,  plant  and  equipment  are  tested  for  impairment  when  an  indication  of  impairment  loss  exists.  When  the  asset’s 
recoverable amount is less than its net carrying amount, an impairment loss is recognized. Where the recoverable amount of an 
individual asset does not generate independent cash inflows, Yellow Media Limited determines the recoverable amount of the 
cash generating units (“CGU”) or group of CGUs to which the asset belongs. 

3.10 Leasing 

Leases  are  classified  as  finance  leases  whenever  the  terms  of  the  lease  transfer  substantially  all  the  risks  and  rewards  of 
ownership to the lessee. All other leases are classified as operating leases. 

Assets held under finance leases are initially recognized as assets their fair value at the inception of the lease or, if lower, at the 
present value of the minimum lease payments. The corresponding liability to the lessor is included in the statement of financial 
position as an obligation under finance lease that is included with long-term debt.  

Lease  payments  are  apportioned  between  finance  charges  and  reduction  of  the  lease  obligation so  as  to  achieve  a  constant 
rate of interest on the remaining balance of the liability.  Finance charges are charged directly to the income statement, unless 
they are directly attributable to qualifying assets, in which case they are capitalized in accordance with Yellow Media Limited’s 
general policy on borrowing costs.   

Operating  lease  payments  are  recognized  as  an  expense  on  a  straight-line  basis  over  the  lease  term,  except  where  another 
systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed. 
Contingent rentals arising under operating leases are recognized as an expense in the period in which they are incurred. 

In  the  event  that  lease  incentives  are  received  to  enter  into  operating  leases,  such  incentives  are  recognized  as  a  deferred 
credit. The aggregate benefit of incentives is recognized as a reduction of rental expense on a straight-line basis.  

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Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

3.11 Intangibles assets 

Intangible assets acquired through a business combination are identified and recognized separately from goodwill where they 
arise  from  legal  or  contractual  rights  or  are  capable  of  being  separated  from  the  acquiree  and  sold,  transferred,  licensed  or 
exchanged.  The cost of such intangible assets is their fair value at the acquisition date. Intangible assets not acquired through 
a business combination are reported at cost less accumulated amortization and accumulated impairment losses.   

Intangible assets developed internally (consisting of software used by the Company) are recognized to the extent the criteria in 
IAS 38, Intangible Assets are met.  Development costs for internally-generated intangible assets are capitalized at cost if, and 
only if, Yellow Media Limited can demonstrate: 

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

the technical feasibility of completing the asset so that it will be available for use or sale;   

the intention to complete the intangible asset and use or sell it;  

the ability to use or sell the intangible asset;  

how the intangible asset will generate probable future economic benefits;  

the availability of adequate technical, financial and other resources to complete the development and to use or sell the 
intangible asset; and 

the ability to measure reliably the expenditure attributable to the intangible asset during its development.   

The amount initially recognized for internally-generated intangible assets is the sum of the expenditures incurred from the date 
when the intangible asset first meets the recognition criteria listed above. Where no internally-generated intangible asset can be 
recognized, development expenditures are charged to the income statement in the period in which they are incurred. 

Internally-generated  intangible  assets  include  the  cost  of  software  tools  and  licenses  used  in  the  development  of  
Yellow Media Limited’s systems, as well as all directly attributable payroll and consulting costs.   These items are not amortized 
until the assets are available for use. 

Following  initial  recognition,  intangible  assets  are  carried  at  cost  less  any  accumulated  amortization  and  any  accumulated 
impairment loss.  Intangibles assets are amortized, unless their useful lives are indefinite, as follows: 

Non-competition agreements and logos 

Customer-related intangible assets 

Pro rata based on related revenues, not exceeding 24 months 

Straight-line over life of agreement 

Trademarks 

Domain names 

Software 

Indefinite or straight-line over 1-6 years 

Indefinite or straight-line over 18 years 

Straight-line over 3 years 

The estimated useful life and amortization method are reviewed at the end of each period or annual reporting period, with the 
effect of any changes in estimate being accounted for on a prospective basis. 

An intangible asset is de-recognised on disposal, or when no future economic benefits are expected from use or disposal. Gains 
or losses arising from the derecognition of an intangible asset, measured as the difference between the net disposal proceeds 
and the carrying amount of the asset, are recognized in profit or loss when the asset is de-recognized.  

3.12 Goodwill 

Goodwill arising on the acquisition of a subsidiary is recognized as an asset at the date that control is acquired (the acquisition 
date).  Goodwill  is  measured  as  the  excess  of  the  sum  of  the  consideration  transferred,  the  amount  of  any  non-controlling 
interest in the acquiree and the fair value of the acquirer’s previously-held equity interest (if any) in the entity over the net fair 
value of the identifiable net assets recognized.  

Goodwill  is  not  amortized,  but  is  reviewed  for  impairment  at  least  annually  or  sooner  if  indicators  of  impairment  exist.  Any 
impairment loss is recognized immediately in profit or loss and is not subsequently reversed.  

3.13 Impairment of tangible and intangible assets including goodwill 

At  each  reporting  date,  Yellow  Media  Limited  determines  whether  there  are  any  indications  that  the  carrying  amounts  of  its 
tangible and intangible assets are impaired. If any such indication exists, the recoverable amount of the asset is estimated in 
order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an 
individual asset, Yellow Media Limited estimates the recoverable amount of the CGU to which the asset belongs.   

Intangible assets with indefinite useful lives and intangible assets not yet available for use are tested for impairment annually, 
and whenever there is an indication that the asset may be impaired. A majority of the Company’s intangible assets do not have 
cash inflows independent of those from other assets and as such, are tested within their respective CGUs.  

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

47

 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

The recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated 
future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of 
the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.   

If the recoverable amount of an asset (or CGU) is estimated to be less than its carrying amount, the carrying amount of the asset 
(or CGU) is reduced to its recoverable amount. An impairment loss is recognized immediately in the income statement.  

For  the  purpose  of  impairment  testing  of  goodwill,  goodwill  is  tested  at  the  operating  segment  level  (Group  of  CGUs)  which 
represents the lowest level where goodwill is monitored for internal management purposes. Goodwill is tested for impairment 
annually, or more frequently when there is an indication that the unit may be impaired.  

If the recoverable amount of a CGU or group of CGUs is less than the carrying amount, the impairment loss is allocated first to 
reduce the carrying amount of goodwill and then to the other assets of the unit pro-rata on the basis of the carrying amount of 
each asset in the unit. The Company does not reduce the carrying amount of an asset below the highest of its fair value less 
costs to sell and its value in use. 

3.14 Trade and other payables  

Trade and other payables, including accruals, are recorded when Yellow Media Limited is required to make future payments as 
a result of purchases of assets or services. Trade and other payables are carried at amortized cost. 

3.15 Financial liabilities  

The valuation of financial liabilities depends on their classification. Financial liabilities are classified as either financial liabilities 
“at FVTPL” or “other financial liabilities”. 

Excluding  liability  derivatives  and  financial  liabilities  accounted  for  at  FVTPL,  Yellow  Media  Limited  recognizes  all  financial 
liabilities and particularly debts, trade payables and other liabilities initially at fair value less transaction costs and subsequently 
at amortized cost, using the effective interest method. 

Financial  liabilities  designated  as  FVTPL  are  carried  at  fair  value.  Changes  in  fair  value  are  taken  to  the  income  statement. 
Transaction costs incurred in setting up these financial liabilities are recognized immediately in expenses. 

Yellow Media Limited de-recognizes financial liabilities when, and only when, Yellow Media Limited’s obligations are discharged, 
cancelled or they expire. 

3.16 Provisions 

Provisions are recognized when Yellow Media Limited has a present obligation (legal or constructive) as a result of a past event, 
it is probable that an outflow of resources will be required to settle the obligation, and a reliable estimate can be made of the 
amount of the obligation.  

The amount recognized as a provision is the best estimate of the consideration required to settle the present obligation at the 
statement of financial position date, taking into account the risks and uncertainties surrounding the obligation.   Provisions are 
measured  at  the  present  value  of  the  expenditures  expected  to  be  required  to  settle  the  obligation  using  a  pre-tax  rate  that 
reflects  current  market  assessments  of  the  time  value  of  money and  the  risks  specific  to  the  obligation.  The  increase  in  the 
provision due to passage of time is recognized as a financial charge. 

3.16.1 Onerous contracts 

Present  obligations  arising  under  onerous  contracts  are  recognized  and  measured  as  provisions.  An  onerous  contract  is 
considered to exist where Yellow Media Limited has a contract under which the unavoidable costs of meeting the obligations 
under the contract exceed the economic benefits expected to be received under it. 

3.16.2 Restructuring 

A  restructuring  provision  is  recognized  when  Yellow  Media  Limited  has  developed  a  detailed  formal  plan  for  the  restructuring 
and has raised a valid expectation in those affected that it will carry out the restructuring by starting to implement the plan or 
announcing  its  main  features  to  those  affected  by  it.  The  measurement  of  a  restructuring  provision  includes  only  the  direct 
expenditures arising from the restructuring, which are those amounts that are both necessarily entailed by the restructuring and 
not associated with the ongoing activities of the entity.  

3.17 Long-term debt  

All  long-term  debts  are  initially  stated  at  the  fair  value  of  consideration  received  after  deduction  of  issue  costs.  Debts  are 
subsequently  stated  at  amortized  cost.  Issue  costs  are  charged  to  the  income  statement  together  with  the  coupon,  as  finance 
costs, on a constant-yield basis over the term of the debt, or over a shorter period where the lender can require earlier repayment. 

48

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Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

3.18 Employee benefits  

3.18.1 Defined contribution plans  

A  defined  contribution  plan  is  a  post-employment  benefit  plan  under  which  an  entity  pays  fixed  contributions  into  a  separate 
entity  and  will  have  no  legal  or  constructive  obligation  to  pay  further  amounts.  Obligations  for  contributions  to  defined 
contribution pension plans are recognized as an employee benefit expense in the income statement when they are due. Prepaid 
contributions are recognized as an asset to the extent that a cash refund or a reduction in future payments is available.  

3.18.2 Defined benefit plans  

A  defined  benefit  plan  is  a  post-employment  benefit  plan  other  than  a  defined  contribution  plan.  Yellow  Media  Limited’s  net 
obligation in respect of defined benefit pension plans is calculated separately for each plan by estimating the amount of future 
benefits  that  employees  have  earned  in  return  for  their  service  in  the  current  and  prior  periods;  that  benefit  is  discounted  to 
determine its present value. Any unrecognized past service costs and the fair value of any plan assets are deducted from the 
obligation.  The  discount  rate  is  the  yield  at  the  reporting  date  on  high  quality  corporate  bonds  that  have  terms  to  maturity 
approximating to the terms of the related pension liability adjusted for a spread to reflect any additional credit risk and that are 
denominated in the currency in which the benefits are expected to be paid. The calculation is performed annually by a qualified 
actuary using the projected unit credit method.  

When the benefits of a plan are improved, the portion of the increased benefit relating to past service by employees is recognized in 
the  income  statement  on  a  straight-line  basis  over  the  average  period  until  the  benefits  become  vested.  To  the  extent  that  the 
benefits vest immediately, the expense is recognized immediately in the income statement.  

Yellow  Media  Limited  recognizes  all  actuarial  gains  and  losses  arising  subsequently  from  defined  benefit  plans  in  other 
comprehensive income. The interest cost and expected return on plan assets of defined benefit plans are included within net 
financial charges while service costs are recorded in operating expenses.  

3.18.3 Other long-term employee benefits  

Yellow  Media  Limited’s  net  obligation  in  respect  of  long-term  employee  benefits  other  than  pension  plans  is  the  amount  of 
future benefit that employees have earned in return for their service in the current and prior periods; that benefit is discounted 
to determine its present value, and the fair value of any related asset is deducted. The discount rate is the yield at the reporting 
date  on  high  quality  corporate  bonds  that  have  terms  to  maturity  approximating  the  terms  of  the  related  obligation.  The 
calculation  is  performed  using  the  projected  unit  credit  method.  Any  actuarial  gains  or  losses  are  recognized  in  the  period  in 
which they arise.  

3.18.4 Termination benefits  

Termination  benefits  are  recognized  as  an  expense  when  Yellow  Media  Limited  is  demonstrably  committed,  without  realistic 
possibility  of  withdrawal,  to  a  formal  detailed  plan  to  either  terminate  employment  before  the  normal  retirement  date,  or  to 
provide termination benefits as a result of an offer made to encourage voluntary redundancy. Termination benefits for voluntary 
redundancies are recognized as an expense if Yellow Media Limited has made an offer of voluntary redundancy, it is probable 
that the offer will be accepted, and the number of acceptances can be estimated reliably. 

3.18.5 Short-term benefits 

Short-term employee benefit obligations are measured on an undiscounted basis and are expensed as the related service is provided. 

A liability is recognized for the amount expected to be paid if Yellow Media Limited has a present legal or constructive obligation 
to pay this amount as a result of a past service provided by the employee and the obligation can be estimated reliably.  

3.18.6 Share-based payment transactions  

Yellow Media Limited’s Restricted Shares and Stock Options granted to employees and others providing similar services were 
measured at the fair value of the equity instruments at the grant date.   

The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-line basis over 
the vesting period, based on Yellow Media Limited’s estimate of equity instruments that will eventually vest.  At each statement 
of financial position date, Yellow Media Limited revised its estimate of the number of equity instruments expected to vest.  The 
impact of the revision of the original estimate, if any, was recognized in the income statement, with a corresponding adjustment 
to the equity-settled employee benefits reserve.  

Pursuant to the Recapitalization approved by the Court, the holders of the Restricted Shares surrendered their restricted shares in 
consideration for the payment in cash of the market price of the underlying shares measured as the volume weighted average trading 
price  (“VWAP”)  of  the  underlying  shares  for  the  five  trading  days  immediately  preceding  the  day  before  the  Effective  Date.    All 
restricted Shares were subsequently cancelled. In addition, the Stock Options Plans were cancelled pursuant to the Recapitalization.  
All rights under these plans were terminated, extinguished and cancelled. 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

49

 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

3.19 Equity instruments issued by Yellow Media Limited 

An  equity  instrument  is  any  contract  that  evidences  a  residual  interest  in  the  assets  of  an  entity  after  deducting  all  of  its 
liabilities. Equity instruments issued by Yellow Media Limited are recorded at the proceeds received, net of direct issue costs. 

Transaction costs incurred by Yellow Media Limited in issuing, acquiring or reselling its own equity instruments are accounted 
for as a deduction from equity to the extent that they are incremental costs directly attributable to the equity transaction that 
otherwise would have been avoided. 

3.20 Operating segments  

Disclosure  of  segment  information  is  reported  in  a  manner  consistent  with  the  internal  reports  regularly  reviewed  by  
Yellow Media Limited’s Chief Operating Decision Maker in order to assess each segment’s performance and to allocate resources 
to  them.  The  Chief  Operating  Decision  Maker  who  is  responsible  for  allocating  resources  and  assessing  performance  of  the 
operating segments, has been identified as the President and Chief Executive Officer. The Company currently operates under one 
segment. 

3.21 Revenues 

Yellow Media Limited’s revenues are measured at the fair value of the consideration received or receivable after deduction of 
sales allowances and sales taxes.  

Print directory advertising is sold in bundles that can include several related online advertising products. Print products are not 
sold separately. Revenues from print directory advertising as well as revenues from related online products are recognized in 
the income statement rateably on a monthly basis from the point at which service is first provided over the life of the contract.  

Revenues  from  private  and  commercial  classified  advertisements  and  display  advertisements  are  recognized  at  the  time  the 
advertisements are published either on a weekly or monthly basis.  Revenues related to advertisements appearing on multiple 
occasions are recognized over the period the advertisements are displayed.  

3.22 Derivative financial instruments 

Yellow Media Limited entered from time to time into a variety of derivative financial instruments to manage interest rate risk on 
its long-term debt.  

Derivatives were initially recognized at fair value at the date a derivative contract was entered into and were subsequently re-
measured to their fair value at each statement of financial position date. The resulting gain or loss was recognized in the income 
statement immediately unless the derivative was designated and effective as a hedging instrument, in which event the timing of 
the recognition in profit or loss depended on the nature of the hedge relationship.  

Yellow Media Limited designated certain derivatives as either hedges of the fair value of recognized assets or liabilities or firm 
commitments  (fair  value  hedges),  hedges  of  highly  probable  forecast  transactions  or  hedges  of  foreign  currency  risk  of  firm 
commitments (cash flow hedges). 

3.22.1 Embedded derivatives 

Derivatives embedded in other financial instruments or other host contracts are treated as separate derivatives when their risks 
and characteristics are not closely related to those of the host contracts and the host contracts are not measured at fair value 
with changes in fair value recognized in the income statement. 

3.22.2 Hedge accounting 

Yellow  Media  Limited  designated  certain  hedging  instruments,  which  included  derivatives  and  non-derivatives,  as  either  fair 
value hedges or cash flow hedges.  

At the inception of the hedge relationship, the entity documented the relationship between the hedging instrument and the hedged 
item, along with its risk management objectives and its strategy for undertaking various hedge transactions. Furthermore, at the 
inception of the hedge and on an ongoing basis, Yellow Media Limited documented whether the hedging instrument that was used 
in a hedging relationship was highly effective in offsetting changes in fair values or cash flows of the hedged item. 

Details  of  the  fair  values  of  the  derivative  instruments  used  for  hedging  purposes  were  presented  on  an  annual  basis. 
Movements in the hedging reserve in equity were detailed in the statement of changes in equity. 

3.23 Borrowing costs 

Borrowing  costs  directly  attributable  to  the  acquisition  or  construction  of  qualifying  assets,  which  are  assets  that  necessarily 
take a substantial period of time to get ready for their intended use, are added to the cost of those assets, until such time as the 
assets are substantially ready for their intended use. All other  borrowing costs are recognized in profit or loss in the period in 
which they are incurred.  The Company currently has not capitalized any borrowing costs. 

50

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

3.24 Taxation  

Income tax expense represents the sum of the current and deferred tax. 

3.24.1 Current income tax 

Taxable  profit  differs  from  profit  as  reported  in  the  consolidated  income  statement  because  it  excludes  items  of  income  or 
expense  that  are  taxable  or  deductible  in  other  years  and  it  further  excludes  items  that  are  never  taxable  or  deductible.  
Yellow  Media  Limited’s  liability  for  current  income  tax  is  calculated  using  tax  rates  that  have  been  enacted  or  substantively 
enacted by the statement of financial position date. 

3.24.2 Deferred tax 

Deferred tax is recognized on differences between the carrying amounts of assets and liabilities in the financial statements and 
the corresponding tax basis used in the computation of taxable profit, and is accounted for using the liability method. Deferred 
tax liabilities are generally recognized for all taxable temporary differences, and deferred tax assets are generally recognized for 
all deductible temporary differences to the extent that it  is probable that  taxable profits will be available  against which those 
deductible  temporary  differences  can  be  utilized.  Such  assets  and  liabilities  are  not  recognized  if  the  temporary  difference 
arises  from  goodwill  or  from  the  initial  recognition  (other  than  in  a  business  combination)  of  other  assets  and  liabilities  in  a 
transaction that affects neither the taxable profit nor the accounting profit. 

Deferred tax liabilities are recognized for taxable temporary differences associated with investments in subsidiaries and associates, 
except where Yellow Media Limited is able to control the reversal of the temporary difference and it is probable that the temporary 
difference will not reverse in the foreseeable future. Deferred tax assets arising from deductible temporary differences associated 
with  such  investments  and  interests  are  only  recognized  to  the  extent  it  is  probable  that  there  will  be  sufficient  taxable  profits 
against which to utilize the benefits of the temporary differences and they are expected to reverse in the foreseeable future. 

The carrying amount of deferred tax assets is reviewed at each statement of financial position date and reduced to the extent it 
is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.  

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is 
settled  or  the  asset  realized,  based  on  tax  rates  (and  tax  laws)  that  have  been  enacted  or  substantively  enacted  by  the 
statement of financial position date. The measurement of deferred tax liabilities and assets reflects the tax consequences that 
would  follow  from  the  manner  in  which  Yellow  Media  Limited  expects,  at  the  reporting  date,  to  recover  or  settle  the  carrying 
amount of its assets and liabilities. 

Deferred tax assets and liabilities are offset when there is a legally enforceable right to set off tax assets against tax liabilities 
and when they relate to income taxes levied by the same taxation authority and Yellow Media Limited intends to settle its tax 
assets and liabilities on a net basis. 

3.24.3 Current and deferred tax for the period 

Current and deferred tax are recognized as an expense or  income in profit or loss, except when they relate to items that are 
recognized  outside  net  earnings  (whether  in  other  comprehensive  income  or  directly  in  equity),  in  which  case  the  tax  is  also 
recognized  outside  net  earnings,  or  where  they  arise  from  the  initial  accounting  for  a  business  combination.  In  the  case  of  a 
business combination, the applicable tax effects are taken into account in the accounting for the business combination. 

3.25 Significant estimates and judgements 

The preparation of consolidated financial statements requires management to make estimates and assumptions that can affect 
the carrying amount of certain  assets and liabilities, income and expenses, and the information disclosed in the notes to the 
financial statements. Management reviews these estimates and assumptions on a regular basis to ensure their pertinence with 
respect  to  past  experience  and  the  current  economic  situation.  Items  in  future  financial  statements  could  differ  from  current 
estimates as a result of changes in these assumptions. The impact of changes in accounting estimates is recognized during the 
period in which the change took place and all affected future periods. 

The estimates and judgements made by management that are critical to the determination of the carrying value of assets and 
liabilities are addressed below.  

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

51

 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

Significant estimates 

Intangible assets and goodwill 

The values associated with identifiable intangible assets and goodwill involve significant estimates and assumptions, including 
those with respect to future cash inflows and outflows, discount rates, terminal growth rates and asset lives. These significant 
estimates  could  affect  Yellow  Media  Limited’s  future  results  if  the  current  estimates  of  future  performance  and  fair  values 
change.  These  determinations  will  affect  the  amount  of  amortization  expense  on  identifiable  intangible  assets  recognized  in 
future periods. 

Yellow Media Limited assesses impairment by comparing the recoverable amount of a CGU or group of CGUs to which an identifiable 
intangible  asset  or  goodwill  belongs,  with  its  carrying  value.  The  determination  of  the  recoverable  amount  involves  significant 
management estimates. 

Yellow Media Limited performs its annual test for impairment of indefinite life intangible assets and goodwill in the fourth quarter in 
accordance  with  the  policy  described  in  Note  3.13.  Goodwill  is  tested  at  the  operating  segment  level  since  this  represents  the 
lowest level within Yellow Media Limited at which the goodwill is monitored for internal management purposes.  

Useful lives of intangible assets and property, plant and equipment 

Yellow Media Limited reviews the estimated useful lives of its intangible assets and property, plant and equipment at the end of 
each reporting period.  At the end of the current reporting period, management determined that the useful lives of its intangible 
assets and property, plant and equipment was adequate. 

Employee future benefits 

The  present  value  of  the  defined  benefit  obligation  is  determined  by  discounting  the  estimated  future  cash  outflows  using 
interest rates of high-quality corporate bonds that are denominated in the currency in which the benefits will be paid and that 
have  terms  to  maturity  approximating  the  terms  of  the  related  pension  liability.  Determination  of  benefit  expense  requires 
assumptions  such  as  the  expected  return  on  assets  available  to  fund  pension  obligations,  the  discount  rate  to  measure 
obligations,  the  projected  age  of  employees  upon  retirement,  the  expected  rate  of  future  compensation  and  the  expected 
healthcare cost trend rate. For the purpose of calculating the expected return on plan assets, the assets are valued at fair value. 
Actual results will differ from results which are estimated based on assumptions.    

Income taxes 

Estimation  of  income  taxes  includes  evaluating  the  recoverability  of  deferred  tax  assets  based  on  an  assessment  of  
Yellow Media Limited’s ability to utilize the underlying future tax deductions against future taxable income before they expire.  
Yellow Media Limited’s assessment is based upon existing tax laws and estimates of future taxable income. If the assessment 
of Yellow Media Limited’s ability to utilize the underlying future tax deductions changes, Yellow Media Limited would be required 
to recognize more or fewer of the tax deductions as assets, which would decrease or increase the income tax expense in the 
period in which this is determined. 

Significant judgements 

Uncertain tax provisions 

Yellow  Media  Limited  is  subject  to  taxation  in  numerous  jurisdictions.  Significant  judgement  is  required  in  determining  the 
consolidated  provision  for  taxation.  There  are  many  transactions  and  calculations  for  which  the  ultimate  tax  determination  is 
uncertain during the ordinary course of business. Yellow Media Limited maintains provisions for uncertain tax positions that it 
believes  appropriately  reflect  its  risk  with  respect  to  tax  matters  under  active  discussion,  audit,  dispute  or  appeal  with  tax 
authorities,  or  which  are  otherwise  considered  to  involve  uncertainty.  These  provisions  for  uncertain  tax  positions  are  made 
using  the  best  estimate  of  the  amount  expected  to  be  paid  based  on  a  qualitative  assessment  of  all  relevant  factors.  
Yellow  Media  Limited  reviews  the  adequacy  of  these  provisions  at  each  statement  of  financial  position  date.  However,  it  is 
possible that at some future date an additional liability could result from audits by tax authorities. Where the final tax outcome 
of these matters is different from the amounts that were initially recorded, such differences will affect the tax provisions in the 
period in which such determination is made. 

52

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

(cid:27)(cid:3)(cid:2) (cid:28)(cid:29)(cid:10)(cid:20)(cid:9)(cid:8)(cid:29)(cid:5)(cid:13)(cid:11)(cid:14)(cid:12)(cid:23)(cid:14)(cid:24)(cid:12)(cid:12)(cid:19)(cid:30)(cid:9)(cid:26)(cid:26)(cid:31)(cid:14)(cid:9)(cid:13)(cid:11)(cid:20)(cid:13)(cid:24)(cid:9)!(cid:26)(cid:5)(cid:14)(cid:20)(cid:6)(cid:6)(cid:5)(cid:11)(cid:6)(cid:14)(cid:20)(cid:13)(cid:19)(cid:14)(cid:10)(cid:8)(cid:12)(cid:10)(cid:5)(cid:8)(cid:11)"(cid:31)(cid:14)(cid:10)(cid:26)(cid:20)(cid:13)(cid:11)(cid:14)(cid:20)(cid:13)(cid:19)(cid:14)(cid:5)#(cid:25)(cid:9)(cid:10)(cid:29)(cid:5)(cid:13)(cid:11)(cid:14)(cid:15)(cid:14)

2012 

First quarter 

During  the  first  quarter  of  2012,  several  new  events  and  circumstances  were  identified  which  indicated  that  the  Company’s 
assets may be impaired.  This included a significant change in revenue trends impacting the Company’s long-term revenue mix, 
an updated five-year plan taking into account the lower than expected revenue performance, and external factors such as the 
sale by AT&T’s directory business. (cid:2)

As  a  result  of  these  internal  and  external  sources  of  information,  management  concluded  that  there  were  indicators  that  the 
Company’s assets may have been impaired, requiring the Company to perform an impairment analysis. Following the completion of 
an impairment analysis during the first quarter of 2012, the Company recorded a goodwill impairment charge of $2,967.8 million. 

Goodwill was tested for impairment at the lowest level within the Company at which the goodwill is monitored for internal management 
purposes; the Directories segment (Group of CGUs), the only operating segment of the Company.  A CGU is a business operation. 

The recoverable amount resulting in the goodwill impairment charge of $2,967.8 million was determined based on the value in use 
approach using a discounted cash flow model. The significant key assumptions included forecasted cash flows based on updated 
financial plans prepared by management covering a five-year period taking into consideration the minimum liquidity requirements 
of the Company.  

Fourth quarter  

During  the fourth quarter of 2012, as  a  result  of the closing of the Recapitalization  and in  the context of  its annual  impairment 
testing, the Company completed its  impairment  analysis  and  assessed  the  recoverability  of  its assets  allocated to  its CGUs.  The 
Company calculated the recoverable amounts of its CGUs using valuation methods which were consistent with those used in prior 
periods. The recoverable amounts were determined based on the value in use approach using a discounted cash flow model. 

As a result of the impairment analysis, the Company determined that the carrying amounts of if its CGUs exceeded their recoverable 
amounts and accordingly, the Company recorded an impairment charge of $300 million applied, to certain intangible assets and 
property, plant and equipment.   

The recoverable amount was determined based on the value in use approach using a discounted cash flow model. The significant 
key assumptions included forecasted cash flows based on updated financial plans prepared by management covering a three-year 
period taking into consideration recent growth and product mix trends.   

The discounted cash flow models for the first and fourth quarter of 2012 were established using discount rates ranging from 10% 
to 20% (pre-tax rates ranging from 12.4% to 25.5%) and 11% to 19% (pre-tax ranging from 13.6% to 24.1%) respectively, which 
assumed a cost of equity between 12.5% and 13.5%, a cost of debt between 7% and 8% and terminal growth rates ranging from  
-15% to 3.5%.  The forecasted cash flows also incorporated forecasted print revenue rate declines per annum between 14% to 26% 
and  online  revenue  growth  rates  per  annum  between  10%  to  27%.    The  impairment  charges  did  not  affect  the  Company’s 
operations, its liquidity, its cash flows from operating activities, or its Senior Note or Exchangeable Debenture indentures. 

As a majority of the intangible assets do not generate cash inflows that are largely independent of those from other assets or 
group  of  assets,  the  Company  performs  its  impairment  analysis  of  its  intangible  assets  at  the  CGU  level.  The  CGUs  of  the 
Company  are  presented as follows: Yellow Pages Group and  Other (includes multiple CGUs  for which the carrying value of its 
intangible  assets  with  indefinite  useful  lives  is  not  significant  in  comparison  with  the  Company’s  total  carrying  amount  of 
intangible assets with indefinite useful lives). 

Cash  flows  beyond  the  periods  of  the  plan  were  extrapolated  using  the  terminal  growth  rates  stated  in  the  table  below.  The 
allocation of intangible assets as at December 31, 2012 by CGU or group of CGUs, prior to the impairment charge and the key 
assumptions used for value-in-use calculations for December 31, 2012 and March 31, 2012 are presented below: 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

53

 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

Intangible assets by CGU 

Trademarks and domain names  

Trademarks and domain names with finite lives 

Non-competition agreements and logos 

Software 

Key assumptions : 

Terminal growth rate 

December 31, 2012 

March 31, 2012 

Discount rate – post-tax 

December 31, 2012 

March 31, 2012 

Discount rate – pre-tax 

December 31, 2012 

March 31, 2012 

Yellow Pages Group  

Other 

Total 

  December 31, 20121 

$ 

$ 

$ 

$ 

1,060,842 

3,800 

435,192 

68,246 

$ 

$ 

$ 

$ 

17,385 

8,333 

6,255 

1,705 

$ 

$ 

$ 

$ 

1,078,227 

12,133 

441,447 

69,951 

-15% – 2.50% 

-15% – 2.50% 

-10% – 2.50% 

3.50% 

-15% – 2.50% 

-10% – 3.50% 

11% – 19% 

10% – 19% 

11% – 19% 

16.5% – 20% 

11% – 19% 

10% – 20% 

13.6% – 24.1% 

13.6% – 24.1% 

13.6% – 24.1% 

12.4% – 24.1% 

20.7% – 25.5% 

12.4% – 25.5% 

1  Prior to impairment charge of $300 million as discussed above. 

2011 

Following a comprehensive review of its strategic and operating plans completed during the third quarter of 2011, the Company 
determined that the recoverability of the carrying value of certain of its assets had to be reviewed for impairment purposes. 

As a result of the impairment test, the Company recorded an impairment charge of $2,900 million for the year ended December 31, 2011. 
This charge was mainly related to the impairment of goodwill for an amount of $2,880 million while other intangible assets arising 
from the acquisition of Canpages, mainly trademarks, non-compete agreements, customer contracts and software were deemed 
impaired by $20 million.   

The recoverable amount resulting in the goodwill impairment charge of $2,880 million was determined based on the value in use 
approach using a discounted cash flow model. The significant key assumptions included forecasted cash flows based on financial 
plans approved by management covering a five-year period.  The discounted cash flow model was established using a discount rate 
of 11% (pre-tax rate of 15%), which assumed a cost of equity between 13% and 14% and an after-tax cost of debt between 7% and 
8% and a terminal growth rate in line with historical inflation at 2.50%. This impairment charge was the result of a combination of 
factors, including the pressure on income from operations before depreciation and amortization, impairment of goodwill, intangible 
assets and property, plant and equipment, acquisition-related costs and restructuring and special charges due to the accelerated 
transition from print to online, the uncertainties surrounding whether new product introductions would compensate for the declining 
trend in print revenues and the lower margins from business acquisitions. 
(cid:2)(cid:3)(cid:2) (cid:4)(cid:5)(cid:6)(cid:7)(cid:8)(cid:6)(cid:9)(cid:10)(cid:11)(cid:8)(cid:12)(cid:11)(cid:6)(cid:13)(cid:14)(cid:6)(cid:5)(cid:15)(cid:5)(cid:9)(cid:16)(cid:17)(cid:11)(cid:18)(cid:11)

On  November  14,  2011,  Yellow  Media  Limited  announced  that  it  had  sold  the  assets  of  LesPAC.com  (“LesPAC”)  to  
Mediagrif Interactive Technologies Inc. for cash proceeds of $70.9 million, net of fees and working capital adjustments.  The carrying 
value  of  the  net  assets  disposed  of  on  November  14,  2011  was  $64.7  million  resulting  in  a  gain  of  $6.2  million  recorded  in  the 
consolidated income statements.   
(cid:19)(cid:3)(cid:2) (cid:4)(cid:5)(cid:6)(cid:20)(cid:8)(cid:21)(cid:22)(cid:5)(cid:21)(cid:13)(cid:23)(cid:15)(cid:11)(cid:8)(cid:7)(cid:23)(cid:16)(cid:9)(cid:22)(cid:5)(cid:8)(cid:21)(cid:6)(cid:11)(cid:18)(cid:11)

Trader Corporation 

On  March  25,  2011,  a  subsidiary  of  Yellow  Media  Limited  announced  that  it  had  reached  a  definitive  agreement  to  sell  
Trader Corporation (the “disposed business”) to funds advised by Apax Partners.  On July 28, 2011, the divestiture of the disposed 
business  was  completed  for  proceeds  of  $702  million,  net  of  fees,  working  capital  and  other  adjustments.  The  purchase  price 
consideration  included  a  note  receivable  of  $11  million,  discounted,  which  is  recorded  in  Financial  and  Other  Assets  in  the 
statements of financial position.  The note has a stated value of $15 million, matures on July 28, 2020 and carries an interest rate 
of 8% payable at maturity. 

As  a  result  of  the  above, Yellow  Media  Limited  classified  the  results  of  the  disposed  business,  up  to  the date  of  disposal,  as 
discontinued operations. 

54

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

An analysis of net loss from discontinued operations for the year ended December 31, 2011 is as follows:  

Revenues 

Operating costs 

Depreciation and amortization  

Recovery of restructuring and special charges  

Other  

Earnings from discontinued operations before income taxes, share of 

losses from investment in associates and loss on disposal 

Provision for income taxes   

Share of losses from investment in associates 

Loss on disposal, net of income taxes recovery of $1.4 million 

Net loss from discontinued operations 

Cash flows from discontinued operations for the year ended December 31, 2011 are as follows: 

Cash from (used in): 

Operating activities 

Investing activities 

Financing activities 

Net increase in cash from discontinued operations 

$ 

2011 

148,051 

113,339 

16,065 

(737) 

456 

18,928 

5,331 

128 

134,346 

  $ 

(120,877) 

$ 

$ 

31,598 

(22,126) 

(1,537) 

7,935 

The real estate, employment and LesPAC businesses were excluded from the divestiture. Yellow Media Limited sold the assets of LesPAC 
on November 14, 2011. The real estate and employment business continues to be owned and managed by Yellow Media Limited. 
%(cid:3)(cid:2) (cid:28)(cid:13)(cid:18)(cid:5)(cid:6)(cid:11)(cid:29)(cid:5)(cid:13)(cid:11)(cid:6)(cid:14)(cid:9)(cid:13)(cid:14)(cid:20)(cid:6)(cid:6)(cid:12)(cid:7)(cid:9)(cid:20)(cid:11)(cid:5)(cid:6)(cid:14)(cid:15)(cid:14)

List of associates: 

As at 

Canada 

411 Local Search 

USA 

Ziplocal, LP 

December 31, 2012 

December 31, 2011 

Consolidation  % ownership 

Consolidation 

% ownership 

Equity method 

30 

Equity method 

Equity method 

35 

Equity method 

30 

35 

Shareholders  of  411  Local  Search  (“411”)  have  the  ability  in  fiscal  2013  to  exercise  a  put  option  requiring  the  Company  to 
acquire  the  remaining  70%  interest  of  411  at  a  price  based  on  a  fixed  multiple  of  adjusted  earnings  before  interest,  income 
taxes,  depreciation  and  amortization  for  the  most  recent  year  end.    The  fair  value  of  this  derivative  liability  increased  to  
$18.5 million as at December 31, 2012, resulting in a charge to the income statement.  The Company may also exercise its call 
option to purchase the remaining interest during a specified period of time in 2013 and 2014.  The fair value of this derivative is 
$nil as at December 31, 2012. 

The  aggregate  amounts  of  assets,  liabilities,  revenues  and  net  loss  for  the  investment  in  associates  not  adjusted  for  the 
percentage ownership held by Yellow Media Limited is presented below:  

For the periods ended 

Total assets 

Total liabilities 

Revenues 

Net loss  

December 31, 2012 

December 31, 2011 

$ 

$ 

$ 

$ 

8,208 

4,747 

15,238 

(202) 

$ 

$ 

$ 

$ 

20,537 

18,952 

17,929 

(3,425) 

In 2011, Ziplocal, LP (“Ziplocal”) was in default of its debt obligations and had undertaken important restructuring initiatives.  As 
a  result,    Yellow  Media  Limited  determined  that  its  investment  in  Ziplocal  was  impaired  and  a  loss  of  $50.3  million  (net  of 
income taxes of $0.2 million) was recorded to reduce its net investment in Ziplocal to $nil. Consequently, Yellow Media Limited 
no longer recognizes its share of losses in Ziplocal. 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

55

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

(cid:24)(cid:3)(cid:2) (cid:25)(cid:16)(cid:8)(cid:7)(cid:23)(cid:16)(cid:22)(cid:17)(cid:26)(cid:11)(cid:7)(cid:10)(cid:9)(cid:21)(cid:22)(cid:11)(cid:9)(cid:21)(cid:15)(cid:11)(cid:23)(cid:27)(cid:13)(cid:5)(cid:7)(cid:28)(cid:23)(cid:21)(cid:22)(cid:11)(cid:18)(cid:11)

Cost 

As at December 31, 2011 

$ 

33,078 

$ 

29,670  $ 

2,694  $ 

39,588  $ 

105,030 

Office 
equipment1 

Computer 
equipment 

Other 
equipment 

Leasehold 
improvements 

 2012 

Total 

Additions2  

Impairment (Note 4) 

Disposals, write-offs and transfers 

As at December 31, 2012 

Accumulated depreciation 

As at December 31, 2011 

Depreciation expense2 

Disposals, write-offs and transfers 

As at December 31, 2012 

Net book value as at December 31, 2012 
(cid:11)

504 

(3,201) 

(831) 

4,167 

(1,177) 

(14,298) 

356 

(565) 

(975) 

1,800 

(5,447) 

(6,893) 

6,827 

(10,390) 

(22,997) 

29,550 

$ 

18,362  $ 

1,510  $ 

29,048  $ 

78,470 

17,329 

$ 

23,450  $ 

1,225  $ 

16,530  $ 

4,392 

(755) 

  $ 

$ 

20,966 

8,584 

$ 

$ 

3,813 

(14,187) 

13,076  $ 

5,286  $ 

240 

(574) 

891  $ 

619  $ 

4,511 

(4,918) 

16,123  $ 

12,925  $ 

Office 
equipment1 

Computer 
equipment 

Other 
equipment 

Leasehold 
improvements 

58,534 

12,956 

(20,434) 

51,056 

27,414 

 2011 

Total 

Cost 

As at December 31, 2010 

$ 

34,109 

$ 

50,723  $ 

26,012  $ 

51,234  $ 

162,078 

Additions2  

Discontinued operations 

Disposals, write-offs and transfers 

Translation adjustments 

As at December 31, 2011 

Accumulated depreciation 

As at December 31, 2010 

Depreciation expense2 

Discontinued operations 

Disposals, write-offs and transfers 

Translation adjustments 

As at December 31, 2011 

Net book value as at December 31, 2011 

5,144 

(3,766) 

(2,295) 

(114) 

2,801 

(22,697) 

(1,157) 
(cid:2)  

9,002 

(31,162) 

(431) 

(727) 

9,524 

(18,151) 

(2,999) 

(20) 

26,471 

(75,776) 

(6,882) 

(861) 

33,078 

$ 

29,670  $ 

2,694  $ 

39,588  $ 

105,030 

15,799 

$ 

37,126  $ 

5,238  $ 

23,172  $ 

3,771 

(1,061) 

(1,145) 

(35) 

5,478 

(19,012) 

(142) 
(cid:2)  

574 

(4,568) 

(7) 

(12) 

4,317 

(8,685) 

(2,269) 

(5) 

  $ 

$ 

17,329 

15,749 

$ 

$ 

23,450  $ 

6,220  $ 

1,225  $ 

1,469  $ 

16,530  $ 

23,058  $ 

81,335 

14,140 

(33,326) 

(3,563) 

(52) 

58,534 

46,496 

$ 

$ 

$ 

$ 

1  The net book value of office equipment includes $1.1 million of assets held under finance leases (2011 - $3.5 million). 

2  Included in the additions and depreciation expense is $nil (2011 - $10.2 million) and $nil (2011 - $2.3 million), respectively, for discontinued operations. 

56

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

&(cid:3)(cid:2) (cid:28)(cid:13)(cid:11)(cid:20)(cid:13)(cid:24)(cid:9)!(cid:26)(cid:5)(cid:14)(cid:20)(cid:6)(cid:6)(cid:5)(cid:11)(cid:6)(cid:14)(cid:20)(cid:13)(cid:19)(cid:14)(cid:24)(cid:12)(cid:12)(cid:19)(cid:30)(cid:9)(cid:26)(cid:26)(cid:14)(cid:15)(cid:14)

Trademarks 
and domain 
names1 

Non-
competition 
agreements 
and logos 

Customer-
related 
intangible 
assets 

Software2 

Total 
Intangible 
assets 

 2012 

Goodwill 

2,160,947  $  2,967,847 
(cid:2) 
(2,967,847) 

(289,610) 

33,528 

Cost  

As at December 31, 2011 

$  1,151,180  $ 

617,059  $ 

108,198  $ 

284,510  $ 

Additions3  

Impairment (Note 4) 

Disposals, write-offs and 

transfers 

(cid:2) 
(199,881) 

(cid:2) 
(80,957) 

(115) 

(cid:2) 

(cid:2) 
(cid:2) 

(cid:2) 

33,528 

(8,772) 

(174,306) 

As at December 31, 2012 

$ 

951,184  $ 

536,102  $ 

108,198  $ 

134,960  $ 

Accumulated amortization 

As at December 31, 2011 

$ 

45,542  $ 

149,313  $ 

103,834  $ 

204,207  $ 

Amortization expense3 

Disposals, write-offs and 

transfers 

15,163 

26,299 

4,364 

43,163 

(cid:2) 

(cid:2) 

(cid:2) 

(173,589) 

As at December 31, 2012 

$ 

60,705  $ 

175,612  $ 

108,198  $ 

73,781  $ 

(174,421) 
1,730,444  $ 

502,896  $ 
88,989 

(173,589) 
418,296  $ 

Net book value as at  

December 31, 2012 

$ 

890,479  $ 

360,490  $ 

(cid:2)  $ 

61,179  $ 

1,312,148  $ 

(cid:14)

Cost  

Trademarks 
and domain 
names1 

Non-
competition 
agreements 
and logos 

Customer-
related 
intangible 
assets 

Software2 

Total 
Intangible 
assets 

(cid:2) 
(cid:2) 

(cid:2) 
(cid:2) 

(cid:2) 
(cid:2) 

(cid:2) 

2011 

Goodwill 

As at December 31, 2010 

$  1,466,095  $ 

646,859  $ 

171,433  $ 

346,658  $ 

Additions3  

Discontinued operations4 

Impairment (Note 4) 

Disposals, write-offs and 

transfers 

Translation adjustments 

(cid:2) 
(284,135) 

(14,463) 

(15,500) 

(817) 

(cid:2) 
(22,357) 

(3,643) 

(3,800) 
(cid:2)  

(cid:2) 
(60,006) 

(629) 

(145) 

(2,455) 

60,569 

(120,520) 

(1,265) 

1,303 

(2,235) 

As at December 31, 2011 

$  1,151,180  $ 

617,059  $ 

108,198  $ 

284,510  $ 

Accumulated amortization 

2,631,045  $  6,467,092 
(cid:2) 
(570,966) 

(487,018) 

60,569 

(20,000) 

(2,880,000) 

(18,142) 

(48,079) 

(5,507) 

(200) 
2,160,947  $  2,967,847 

As at December 31, 2010 

$ 

42,846  $ 

134,204  $ 

95,032  $ 

206,963  $ 

Amortization expense3 

Discontinued operations 

Disposals, write-offs and 

transfers 

Translation adjustments 

19,296 

(16,600) 

(cid:2) 
(cid:2) 

26,791 

(8,212) 

(3,470) 
(cid:2) 

57,119 

(46,211) 

(145) 

(1,961) 

59,625 

(60,457) 

(926) 

(998) 

As at December 31, 2011 

$ 

45,542  $ 

149,313  $ 

103,834  $ 

204,207  $ 

479,045  $ 
162,831 
(131,480) 

(4,541) 

(2,959) 
502,896  $ 

(cid:2) 
(cid:2) 
(cid:2) 

(cid:2) 
(cid:2) 
(cid:2) 

Net book value as at  

December 31, 2011 

$  1,105,638  $ 

467,746  $ 

4,364  $ 

80,303  $ 

1,658,051  $  2,967,847 

1  Trademarks and domain names with indefinite useful lives amounted to $879 million (2011 - $1,090.8 million). 

2  Software assets under development amounted to $25.4 million (2011 - $35 million). 

3  Included in the additions and amortization expense is $nil (2011 - $9.8 million) and $nil (2011 - $13.8 million), respectively for discontinued operations. 

4  Goodwill  for  discontinued  operations  is  presented  gross  of  the  impairment  charge  of  $nil  (2011  -  $97.4  million)  recorded  upon  revaluation  of  discontinued 

operations to fair value less costs to sell, as required by IFRS 5. 

(cid:14)
(cid:14)

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

57

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

(cid:2)’(cid:3)(cid:2) ((cid:8)(cid:20)(cid:19)(cid:5)(cid:14)(cid:20)(cid:13)(cid:19)(cid:14)(cid:12)(cid:11))(cid:5)(cid:8)(cid:14)(cid:10)(cid:20)"(cid:20)!(cid:26)(cid:5)(cid:6)(cid:14)(cid:15)(cid:14)

Trade 

Deposits 

Deferred consideration  

Payroll related accruals 

Publishing related accruals 

Accrued interest 

Other accrued liabilities 

(cid:2)(cid:2)(cid:3)(cid:2) *(cid:8)(cid:12)(cid:18)(cid:9)(cid:6)(cid:9)(cid:12)(cid:13)(cid:6)(cid:14)(cid:15)(cid:14)

  December 31, 2012  December 31, 2011 

$ 

58,271 

$ 

70,979 

2,845 

5,609 

1,722 

4,976 

2,753 

11,759 

8,849 

2,798 

8,683 

12,871 

30,282 

22,020 

$ 

87,935 

$ 

156,482 

During  the  year  ended  December  31,  2012,  Yellow  Media  Limited  recorded  restructuring  and  special  charges  of  $44.9  million.  
These costs were associated with a workforce reduction, relocation of centers of excellence and the termination and renegotiation 
of certain contractual obligations.  

During  2011,  Yellow  Media  Limited  recorded  restructuring  and  special  charges  of  $26.1  million.    The  creation  of  centers  of 
excellence  and  the  elimination  of  print  publications  from  the  Canpages  division  resulted  in  a  workforce  reduction  and  the 
termination of contractual obligations. 

The provisions for restructuring and special charges represent the present value of the best estimate of the future outflow of 
economic benefits that will be required to settle the provisions and may vary as a result of new events affecting the severances 
and charges that will need to be paid. These amounts are expected to be paid mainly in 2013 as the plan is executed. 

Other provisions include provisions primarily for vacation and short term incentive plans. 

Provisions for 
restructuring 

Provisions for 
special charges 

Other 
provisions 

Total 
Provisions 

As at December 31, 2010 

$ 

23,493  $ 

17,953 

    $ 

18,895  $ 

Charge 

Utilized provision 

Surplus provision 

Discontinued operations 

As at December 31, 2011 

Charge1 

Utilized provision 

Surplus provision 

As at December 31, 2012 

$ 

$ 

19,830 

(18,251) 

(6,100) 

(1,335) 

9,938 

(8,148) 

(73) 

(664) 

3,227 

(6,816)

(1,600)

(2,049)

17,637  $ 

19,006 

    $ 

11,657  $ 

16,569 

(21,793) 
(cid:2) 

27,681 

(23,777) 
(cid:2) 

18,118 

(3,252)

(1,634)

60,341 

32,995 

(33,215)

(7,773)

(4,048)

48,300 

62,368 

(48,822)

(1,634)

12,413  $ 

22,910 

    $ 

24,889  $ 

60,212 

1  Included in the restructuring and special charges are $0.7 million of other costs not affecting the provision. 

(cid:2)(cid:16)(cid:3)(cid:2) *(cid:12)(cid:6)(cid:11)+(cid:5)(cid:29)(cid:10)(cid:26)(cid:12)"(cid:29)(cid:5)(cid:13)(cid:11)(cid:14)!(cid:5)(cid:13)(cid:5)(cid:23)(cid:9)(cid:11)(cid:6)(cid:14)(cid:15)(cid:14)

Yellow Media Limited maintains pension plans with defined benefit and defined contribution components which cover substantially 
all of the employees of Yellow Media Limited.  Yellow Media Limited maintains unfunded supplementary defined benefit pension 
plans for certain executives and also maintains other retirement and post-employment benefits (“other benefits”) plans which cover 
substantially all of its employees. 

The changes in the defined benefit obligations and in the fair value of assets and the reconciliation of the funded status of the 
defined benefit plans to the amount recorded on the consolidated statements of financial position as at December 31, 2012 
and 2011 were as follows: 

58

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

December 31, 2012 

December 31, 2011 

Fair value of plan assets, beginning of year 

$ 

389,860 

$

Pension 

Benefits 

Expected return on plan assets 

Benefit payments 

Actuarial gains (losses) 1 

Employer contributions 

Employee contributions 

27,169 

(48,664) 

7,003 

30,796 

390 

Fair value of plan assets, end of year 

$ 

406,554 

Accrued benefit obligation, beginning of year 

$ 

636,292 

$

$

Other 

Benefits 

– 

– 

(1,975) 

– 

1,975 

– 

– 

Pension 

Benefits 

$  413,755 

$ 

28,111 

(35,026) 

(27,664) 

10,194 

490 

$  389,860 

$ 

Other 

Benefits 

– 

– 

(1,880) 

– 

1,880 

– 

– 

52,364 

$  551,707 

$ 

50,925 

Current service cost  

Past service costs  

Employee contributions 

Interest cost 

Actuarial losses2 

Benefit payments 

Defined benefit obligation, end of year 

Net defined benefit obligation 

17,201 

(8,027) 

390 

28,618 

25,428 

(48,664) 

651,238 

1,041 

(5,291) 

– 

2,359 

3,732 

(1,975) 

52,230 

12,871 

– 

490 

29,250 

77,000 

(35,026) 

636,292 

812 

– 

– 

2,466 

41 

(1,880) 

52,364 

$ 

(244,684) 

$

(52,230) 

$ 

(246,432) 

$ 

(52,364) 

1  Actuarial gains included experience adjustments on plan assets of $7 million (2011 - $28.6 million).  

2  Actuarial losses included experience adjustments on plan liabilities of $13.6 million (2011 - $23.2 million).  

While all the plans are not considered fully funded for financial reporting purposes, registered plans are funded in accordance 
with the applicable statutory funding rules and regulations governing the particular plans. 

The significant assumptions adopted in measuring Yellow Media Limited’s pension and other benefit obligations as at December 31, 2012 
and 2011 were as follows: 

Post-employment benefit obligation 

    Discount rate, end of year 

    Rate of compensation increase 

Net benefit plan costs  

    Discount rate, end of preceding year 

    Rate of compensation increase 

    Expected long-term rate of return on plan assets 

    Expected average remaining service life (years) 

December 31, 2012 

December 31, 2011 

  Pension 

    Benefits 

  Other 

  Benefits 

Pension 

  Other 

  Benefits 

    Benefits 

4.00% 

3.25% 

4.50% 

3.25% 

7.00% 

  12 

4.00% 

3.50% 

4.50% 

3.50% 

– 

  13 

4.50% 

3.25% 

5.50% 

3.25% 

7.00% 

  12 

4.50% 

3.50% 

5.50% 

3.50% 

– 

  13 

For measurement purposes, a 7.8% annual increase in the per capita cost of covered health care benefits (the health care cost 
trend rate) was assumed in 2012. The rate of increase of the cost of medication was assumed to gradually decline to 5% by 
2026  and  to  remain  at  that  level  thereafter.  A  4.5%  annual  increase  in  per  capita  cost  of  covered  dental  care  benefits  was 
assumed in 2012. 

Assumed  healthcare  cost  trend  rates  have  a  significant  effect  on  the  amounts  reported  for  the  healthcare  plans.  A  one-
percentage-point change in assumed healthcare cost trend rates would have the following effects: 

Effect on other benefits – total service and interest costs  

Effect on other benefits – Post-employment benefit obligation 

$ 

$ 

165

2,066

            $ 

            $

(159) 

(2,009) 

One-Percentage-Point - Increase

One-Percentage- Point - Decrease 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

59

 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

The net benefit plan costs included in the statement of operations are the following components: 

Current service cost1 

Interest cost (Note 21) 

Expected return on plan assets (Note 21) 

Past service costs1 

Net benefit costs (recovery) recognized in income statement  

Actuarial losses 

Net benefit costs recognized in other comprehensive income  

Total  net  benefit  plan  costs  for  the  Yellow  Pages  Group  Corp.  

For the years ended December 31, 

2012 

  Other 
Benefits 

  Pension 
Benefits  

2011 

Other  
Benefits  

  Pension 
Benefits 

$  17,201 

$  1,041 

$ 

12,871 

$ 

812 

28,618 

(27,169) 

(8,027) 

10,623 

18,425 

18,425 

2,359 

– 

(5,291) 

(1,891) 

3,732 

3,732 

29,250 

(28,111) 

– 

14,010 

104,664 

104,664 

2,466 

– 

– 

3,278 

41 

41 

(“YPG Co.”)  defined benefit plans 

$  29,048 

$  1,841 

$  118,674 

$  3,319 

Net benefit plan costs for the YPG Co. defined contribution plans1 

    4,288 

– 

    3,551 

– 

Total net benefit plan costs 

1  Included in operating costs. 

$  33,336 

$  1,841 

$  122,225 

$  3,319 

During the year, the Company amended the retirement and post-employment benefit plans. These amendments include among 
other items, the elimination of post-retirement benefits for all current eligible employees, the elimination of indexing for future 
contributions, the introduction of employee contributions and the reduction of short-term disability coverage.  Certain of these 
amendments resulted in negative past service costs in the amount of $13.3 million. 

Plan  assets  are  represented  primarily  by  Canadian  and  foreign  equities,  government  and  corporate  bonds,  debentures  and 
secured mortgages.  Plan assets are held in trust and the asset allocation was as follows as at December 31, 2012 and 2011: 

(in percentages - %) 

Asset categories in the Master Trust: 

Cash and other short-term investments 

Publicly traded equity securities 

Publicly traded fixed income securities 

December 31, 2012  December 31, 2011 

2 

61 

37 

3 

62 

35 

As at December 31, 2012 and 2011, the publicly traded equity securities did not directly include any shares of Yellow Media Limited. 

The  expected  return  on  plan  assets  is  determined  by  considering  long-term  historical  returns,  future  estimates  of  long-term 
investment returns and asset allocations.  

The total cash payments for pension and other benefit plans made by Yellow Media Limited amounted to $37.1 million for 2012 
(2011 – $15.6 million).  Total cash payments for pension and other benefit plans expected in 2013 amount to approximately 
$32.6 million.  

Yellow Media Limited’s funding policy is to make contributions to its pension plans based on various actuarial cost methods as 
permitted by pension regulatory bodies. Yellow Media Limited is responsible to adequately fund the plans. Contributions reflect 
actuarial assumptions concerning future investment returns, salary projections and future service benefits.  

Yellow Media Limited’s expense for provincial, federal and state pension plans was $6.7 million for the year ended December 31, 2012 
(2011 – $7.6 million). 

As  at  December  31,  2012,  Yellow  Media  Limited  had  recognized  an  accumulated  balance  of  $150.2  million,  net  of  income 
taxes of $52.4 million in actuarial losses in Other Comprehensive Income. 

60

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

(cid:2)(cid:21)(cid:3)(cid:2) -(cid:12)(cid:13)(cid:24)+(cid:11)(cid:5)(cid:8)(cid:29)(cid:14)(cid:19)(cid:5)!(cid:11)(cid:14)(cid:15)(cid:14)

The long-term debt is comprised of the following: 

Senior Secured Notes 

Obligations under finance leases 

Less current portion of long-term debt1 

1  The current portion of the repayment of Senior Secured Notes may increase subject to the Excess Cash Flow clause.  

December 31, 2012 

Total 

$ 

800,000 

1,831 

801,831 

100,939 

$ 

700,892 

December 31, 2011 

Medium Term Notes 

Credit facilities 

Obligations under finance leases  

Less current portion of long-term debt 

Senior Secured Notes 

Principal amount 

Fair value adjustment 
of hedged item 

Deferred  
financing costs 

Total 

$ 

1,405,505 

$ 

7,964 

$ 

(9,386)

$  1,404,083 

205,000 

4,148 

1,614,653 

102,339 

– 

– 

7,964 

– 

– 

– 

205,000 

4,148 

(9,386)

1,613,231 

– 

102,339 

$  

1,512,314 

$ 

7,964 

$ 

(9,386)

$  1,510,892 

On  December  20,  2012,  the  Company  through  its  subsidiary,  YPG  Financing  Inc.,  issued  $800  million  of  9.25%  Senior  Secured 
Notes maturing November 30, 2018.  Interest on the Senior Secured Notes is payable in cash, quarterly in arrears and in equal 
instalments  at  9.25%  per  annum  on  the  last  day  of  February,  May,  August  and  November  of  each  year.  The  initial  interest 
payment will be payable on February 28, 2013 and will represent interest accrued from and including December 20, 2012, to, 
but excluding, February 28, 2013.  

The  Senior  Secured  Notes  are  unconditionally  guaranteed  on  a  senior  secured  basis  by  Yellow  Media  Limited  and  all  of  its 
Restricted Subsidiaries (as such term is defined in the indenture governing the Senior Secured Notes). 

The  Senior  Secured  Notes  and  each  Senior  Secured  Note  guarantee  are  secured  by  a  first  priority  lien,  subject  to  certain 
permitted  liens,  in  the  collateral,  which  consists  of  all  of  the  property  of  Yellow Media Limited and the Restricted Subsidiaries, 
whether owned on the Effective Date or thereafter acquired, other than certain excluded property. 

The  indenture  governing  the  Senior  Secured  Notes  contains  restrictive  covenants,  including  restrictions  on  the  incurrence  of 
additional indebtedness, the payment of dividends and other payment restrictions, investments, the creation of liens, sale and 
leaseback  transactions,  mergers,  consolidations  and  sales  of  assets,  certain  transactions  with  affiliates  and  its  business 
activities. The indenture does not contain the obligation to maintain financial ratios.  Financial ratio restrictions only apply upon 
incurrence of indebtedness and other transactions. 

As at December 31, 2012, the Company was in compliance with all covenants under the indenture governing the Senior Secured 
Notes. 

Mandatory Redemption 

Pursuant  to  the  indenture  governing  the  Senior  Secured  Notes,  the  Company  is  required  to  use  an  amount  equal  to  75%  of  its 
consolidated Excess Cash Flow for the immediately preceding six-month period ending March 31 or September 30, as applicable, 
to redeem on a semi-annual basis on the last day of May and November of each year, commencing on May 31, 2013, the Senior 
Secured Notes at a redemption price equal to 100% of the principal amount thereof from holders on a pro rata basis, subject to the 
Company maintaining a minimum cash balance of $75 million immediately following the mandatory redemption payment.  Excess 
Cash  Flow,  as  defined  in  the  indenture  governing  the  Senior  Secured  Notes,  means  the  aggregate  cash  flow  from  operating 
activities adjusted for, among other things,  payments relating to interest, taxes, long-term employee compensation plans, certain 
pension plan contribution payments and the  acquisitions of property, plant, equipment and intangible assets.(cid:2)

The Company is required to make minimum annual aggregate mandatory redemption payments of $100 million for the combined 
payments  due  on  May  31,  2013  and  November  30,  2013,  $75  million  for  the  combined  payments  due  on  May  31,  2014  and 
November 30, 2014 and $50 million for the combined payments due on May 31, 2015 and November 30, 2015. 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

For  purposes  of  determining  the  consolidated  Excess  Cash  Flow,  deductions  for  capital  expenditures  and  information  systems/ 
information  technology  expenses  are  each  subject  to  an  annual  deduction  limit  of  $50  million.  Under  other  circumstances,  the 
Company may also have to make additional repayments on the Senior Secured Notes (refer to the indenture governing the Senior 
Secured Notes). 

Optional Redemption 

The Company may redeem all or part of the Senior Secured Notes at its option at any date, upon not less than 30 nor more than 
60 days prior notice, at a redemption price equal to: 

(cid:2)(cid:2)

(cid:2)(cid:2)

In the case of a redemption occurring prior to May 31, 2017, 105% of the principal amount thereof, plus accrued and 
unpaid interest, if any, to the redemption date; or 

In the case of a redemption occurring on or after May 31, 2017, 100% of the principal amount thereof, plus accrued and 
unpaid interest, if any, to the redemption date. 

Medium Term Notes 

During  2011,  the  Company  repurchased  for  cancellation  an  amount  of  $42.8  million  of  the  Series  2  Medium  Term  Notes,  
$67.5 million of the Series 4 Medium Term Notes, $23.9 million of the Series 5 Medium Term Notes and $121.9 million of the 
Series 7 Medium Term Notes for a total cash consideration of $229.3 million.  The difference between the purchase price and the 
carrying value of the Medium Term Notes of $26 million was recorded as a gain in financial charges. 

Pursuant to the Recapitalization, all of the outstanding Medium Term Notes were cancelled on the Effective Date.  Please refer to 
the description of the Recapitalization in Note 1 – Description. 

Credit facilities 

The Company had in place a senior unsecured credit facility consisting of: 

 A $380 million facility (the “Credit Facility”) which was comprised of: 

(cid:2)(cid:2)

(cid:2)(cid:2)

a $250 million revolving tranche maturing in February 2013; and 

a $130 million non-revolving tranche maturing in February 2013.  

During  the  year,  the  Company  was  required  to  make  quarterly  repayments  of  $25  million  on  the  outstanding  balance  of  the  non-
revolving tranche of the Credit Facility, commencing in January 2012 through the Effective Date of the Recapitalization; $75 million of 
repayments were made.   

The maturity date for the repayment of the remainder of the outstanding borrowings under the credit facilities was February 18, 2013.   

Immediately prior to the Recapitalization, an amount of $369 million was drawn on the Credit Facility.  Pursuant to the Recapitalization 
and the Termination and Settlement Agreement entered into with the lenders under the Company’s Credit Facility, the Credit Facility 
was cancelled on the Effective Date.  Please refer to the description of the Recapitalization in Note 1 – Description.  

Obligations under finance leases 

The Company entered  into several lease agreements with third parties for office equipment  and for software. The obligations 
under finance leases are secured by a moveable hypothec on the office equipment leased.   

Finance lease liabilities payable as at December 31, 2012 are as follows: 

Less than one year 

Between one and five years 

Future minimum 
lease payments 

$ 

$ 

1,017 

933 

1,950 

Interest 

78 

41 

119 

$ 

$ 

Present value of minimum 
lease payments 

$ 

$ 

939 

892 

1,831 

62

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
 
 
 
 
   
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

(cid:2)(cid:27)(cid:3)(cid:2) 89(cid:7))(cid:20)(cid:13)(cid:24)(cid:5)(cid:20)!(cid:26)(cid:5)(cid:14)(cid:20)(cid:13)(cid:19)(cid:14)(cid:7)(cid:12)(cid:13)(cid:18)(cid:5)(cid:8)(cid:11)(cid:9)!(cid:26)(cid:5)(cid:14)(cid:19)(cid:5)!(cid:5)(cid:13)(cid:11)(cid:25)(cid:8)(cid:5)(cid:6)(cid:14)(cid:15)(cid:14)

Liability component 

Equity component 

Accretion  

Deferred financing costs  

Exchangeable Debentures 

December 31, 2012 

December 31, 2011 

$ 

91,635 

$ 

200,000 

(4,968) 

– 

– 

(10,139) 

1,685 

(7,332) 

$ 

86,667 

$ 

184,214 

On December 20, 2012, the Company through its subsidiary YPG Financing Inc., issued $107.5 million of senior subordinated 
Exchangeable  Debentures  due  November  30,  2022.    Interest  on  the  Exchangeable  Debentures  accrues  at  a  rate  of  8%  per 
annum if for the applicable interest period, it is paid in cash, or 12% per annum if the Company makes a Payment in Kind (“PIK”) 
election to pay interest in respect of all or any part of the then  outstanding Exchangeable Debentures in additional Exchangeable 
Debentures.  Interest on the Exchangeable Debentures is payable semi-annually in arrears, and in equal instalments on the last 
day  of  May  and  November  of  each  year.  The  initial  interest payment  is  payable  on  May  31,  2013  and  will  represent  interest 
accrued from and including December 20, 2012 to, but excluding, May 31, 2013.  The initial fair value on December 20, 2012 of 
the Exchangeable Debentures was $91.6 million.  

The  Exchangeable  Debentures  are  senior  subordinated  and  unsecured  obligations  of  YPG  Financing  Inc.  The  Exchangeable 
Debentures are unconditionally guaranteed on a subordinated unsecured basis by Yellow Media Limited and all of its Restricted 
Subsidiaries (as such term is defined in the indenture governing the Exchangeable Debentures).  

The indenture governing the Exchangeable Debentures contains restrictive covenants, including restrictions on the incurrence of 
additional indebtedness, the payment of dividends and other payment restrictions, investments, the creation of liens, sale and 
leaseback transactions, mergers, consolidations and sales of assets and certain transactions with affiliates. The indenture does 
not contain the obligation to maintain financial ratios.  Financial ratio restrictions only apply upon incurrence of indebtedness 
and other transactions. 

As at December 31, 2012, the Company was in compliance with all covenants under the indenture governing the Exchangeable 
Debentures. 

Exchange Option 

The Exchangeable Debentures are exchangeable at the holder’s option into New Common Shares at any time at an exchange 
price per New Common Share equal to $19.04, subject to adjustment for specified capital transactions. 

The conversion option was valued at $3.6 million (net of income taxes of $1.3 million) at the date of issuance and is included in 
Equity. The liability portion will be accreted such that the liability at maturity equals the principal amount less exchanges. 

Optional Redemption 

The Company may, at any time on or after the date on which all of the Senior Secured Notes have been paid in full, redeem all or 
part of the Exchangeable Debentures at its option at a redemption price equal to: 

(cid:2)(cid:2)

(cid:2)(cid:2)

in the case of a redemption occurring prior to May 31, 2021, 110% of the principal amount thereof, plus accrued and 
unpaid interest, if any, to the redemption date; or 

in the case of a redemption occurring on or after May 31, 2021, 100% of the principal amount thereof, plus accrued and 
unpaid interest, if any, to the redemption date. 

The  redemption  option  for  cash  is  an  embedded  derivative  and  is  recorded  at  fair  value  on  the  consolidated  statements  of 
financial position with changes in fair value recognized in financial charges. 

Please refer to the description of the Recapitalization in Note 1 – Description. 

Convertible Debentures 

During the third quarter of 2012, $0.9 million of Convertible Debentures were exchanged into 116,250 common shares (Note 17).  
The carrying amount of the Convertible Debentures exchanged was recorded in shareholder’s capital along with the pro rata share 
of the equity component carrying value.  No gain was recognized in the income statement on conversion. 

Pursuant to the Recapitalization, all of the Convertible Debentures were cancelled on the Effective Date.  Please refer to the description 
of the Recapitalization in Note 1 – Description. 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

63

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

(cid:2):(cid:3)(cid:2) *(cid:8)(cid:5)(cid:23)(cid:5)(cid:8)(cid:8)(cid:5)(cid:19)(cid:14)(cid:6))(cid:20)(cid:8)(cid:5)(cid:6)(cid:31)(cid:14);(cid:5)(cid:8)(cid:9)(cid:5)(cid:6)(cid:14)(cid:2)(cid:14)(cid:20)(cid:13)(cid:19)(cid:14)(cid:16)(cid:14)(cid:15)(cid:14)

Preferred shares, Series 1 and Series 2 

Derivative component 

Deferred financing costs 

Less current portion 1 

1  Relating entirely to Preferred Shares, Series 1. 

December 31, 2012 

December 31, 2011 

  $ 

  $ 

– 

– 

– 

– 

– 

– 

  $ 

402,700 

741 

(4,555) 

398,886 

249,713 

$ 

149,173 

During 2011, the Company purchased for cancellation, under the prior normal course issuer bids, 1,232,948 Preferred Shares, Series 
1 of the Company for a total cash consideration of $25.5 million including brokerage fees and 778,156 Preferred Shares, Series 2 of 
the Company for a total cash consideration of $11.3 million including brokerage fees.  The carrying value of these Preferred Shares, 
Series 1 and Series 2 was $30.6 million and $19.1 million, respectively.  The difference between the purchase price and the carrying 
value of the Preferred Shares, Series 1 and Series 2 of $12.8 million was recorded as a gain and included in financial charges.   

Pursuant to the Recapitalization, all of the outstanding Preferred Shares, Series 1 and 2 were cancelled on the Effective Date. 
Please refer to the description of the Recapitalization in Note 1 – Description. 

(cid:2)<(cid:3)(cid:2)

(cid:28)(cid:13)(cid:7)(cid:12)(cid:29)(cid:5)(cid:14)(cid:11)(cid:20)9(cid:5)(cid:6)(cid:14)(cid:15)(cid:14)

A reconciliation of income taxes at Canadian statutory rates with reported income taxes is as follows: 

Loss  before  income  taxes  and  impairment  and  share  of  (earnings)  losses  from 

investments in associates 

Combined Canadian federal and provincial tax rates1 

Income tax recovery at statutory rates 

Increase (decrease) resulting from: 

Gain on settlement of debt  

Impairment of goodwill, intangible assets and property, plant and equipment 

Non-deductible dividend expense 

Derivative financial instruments 

Other 

Unrecognized tax attributes of the current year 

Recognition of previously unrecognized tax attributes 

Writedown of deferred tax assets 

Difference in the statutory rate applicable to foreign operations 

Rate differential on temporary differences 

(Recovery of) provision for income taxes 

$ 

For the years ended December 31, 

2012 

2011 

$ 

$ 

(2,031,833) 

26.31% 

(534,575) 

$ 

(2,558,642) 

27.90% 

$ 

(713,861) 

(282,848) 

738,925 

4,655 

4,274 

2,161 

7,850 

(15,393) 

– 

(2,922) 

1,938 

(75,935) 

– 

745,102 

7,921 

– 

6,255 

32,526 

– 

8,081 

(3,676) 

4,801 

$ 

87,149 

1  The combined applicable statutory tax rate has decreased by 1.59% resulting mainly from the reduction in the Canadian Federal statutory tax rate. 

(Recovery of) provision for income taxes includes the following amounts for the years ended: 

Current (cid:2)  continuing operations 
Deferred (cid:2) continuing operations 

Current (cid:2) discontinued operations 
Deferred (cid:2)  discontinued operations 

December 31, 2012 

December 31, 2011 

$ 

$ 

$ 

$ 

$ 

48,603 

(124,538) 

(75,935) 

– 

– 

– 

(75,935) 

$ 

$ 

$ 

$ 

$ 

9,508 

77,641 

87,149 

6,162 

(2,275) 

3,887 

91,036 

64

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

Deferred income tax (assets) liabilities are attributable to the following items: 

Deferred 
financing 
costs 

Non-capital 
losses carry 
forward 

Deferred 
revenues 

Post-
employ-
ment 
benefits 

Fair value 
adjustment 
of hedge 
item 

Accrued 
liabilities 

Property, 
plant and 
equipment 
and lease 
induce-
ments 

Exchang-
eable 
and 
Conver-
tible 
Deben-
tures 

Deferred 
income tax 
(assets) 
liabilities, 
net 

Intangible 
assets 

December  

31, 2011  $ 

8,366  $ 

(9,415)  $  (14,774)  $  (78,658)  $ 

(2,146)  $ 

(8,467)  $ 

5,041  $  2,265  $ 217,093  $ 119,305 

(Benefit) 

expense  
to income 
statement 

Charge to equity 

Benefit to other 
compre-
hensive 
income 

Other 

December  

(19,478) 

5,461 

3,048 

7,126 

2,552 

(1,474) 

(5,961) 

1,999 

(117,811) 

(124,538) 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(5,830) 

(406) 

– 

– 

– 

– 

– 

– 

1,335 

– 

1,335 

– 

– 

– 

– 

– 

(3,252) 

(6,236) 

(3,252) 

31, 2012  $ 

(11,112)  $ 

(3,954)  $  (11,726)  $  (77,362)  $ 

–   $ 

(9,941)  $ 

(920)  $  5,599  $  96,030  $  (13,386) 

Deferred 
financing 
costs  

Non-capital 
losses carry 
forward 

Deferred 
revenues 

Post-
employ- 
ment 
benefits 

Fair value 
adjustment 
of hedge 
item 

Accrued 
liabilities 

Property, 
plant and 
equipment 
and lease 
induce-
ments 

Exchang-
eable 
and 
Conver-
tible 
Deben-
tures 

Deferred 
income tax 
liabilities, 
net 

Intangible 
assets 

December 

31, 2010  $ 

5,555  $ 

(9,627)  $  (20,986)  $  (50,526)  $ 

(900)  $  (10,704)  $ 

(1,951)  $  2,716  $ 254,279  $ 167,856 

(Benefit) 

expense  
to income 
statement 

Benefit  

to other 
compre- 
hensive 
income 

Discontinued 

operations 

Translation and 
other 

December  

2,810 

(4,241) 

5,951 

(1,249) 

(1,246) 

311 

8,444 

(451) 

65,037 

75,366 

– 

– 

1 

– 

– 

(27,053) 

4,453 

261 

170 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(28) 

(27,081) 

1,926 

(1,544) 

– 

(100,662) 

(95,396) 

– 

92 

– 

(1,533) 

(1,440) 

31, 2011  $ 

8,366  $ 

(9,415)  $  (14,774)  $  (78,658)  $ 

(2,146)  $ 

(8,467)  $ 

5,041  $  2,265  $  217,093  $ 119,305 

As at December 31, 2012, the Company has not recognized deferred income tax assets with respect to Canadian operating losses 
of $71.6 million expiring from 2026 to 2030, foreign operating losses of $59.7 million which expire from 2028 to 2032, Canadian 
capital losses of $42.5 million which can be utilized indefinitely, and deductible temporary differences of $291.1 million.  

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

65

 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

(cid:2)%(cid:3)(cid:2) ;)(cid:20)(cid:8)(cid:5))(cid:12)(cid:26)(cid:19)(cid:5)(cid:8)(cid:6)=(cid:14)(cid:7)(cid:20)(cid:10)(cid:9)(cid:11)(cid:20)(cid:26)(cid:14)(cid:15)(cid:14)
Common shares 

An unlimited number of New Common Shares are authorized to be issued and an unlimited number of preferred shares issuable 
in series are also authorized.  

Balance, December 31, 2011 

Exercise of conversion option on Convertible Debentures prior to the 
    Recapitalization (Note 14) 

Exchange of Convertible Debentures1 

Cancellation of common shares1  

Issuance of New Common Shares to settle prior debt1 

Issuance of New Common Shares to prior common shareholders1 

Exchange of preferred shares series 3, 5 and 7 for New Common Shares1 

Balance, December 31, 2012 

Balance, December 31, 2010 

Shares issued pursuant to the dividend reinvestment plan 

Repurchase of common shares 

Reduction in capital 

Exchange of Preferred Shares, Series 7 

Conversion of mandatory exchangeable promissory notes (“Exchangeable Notes”)  

Balance, December 31, 20112 

1. Pursuant to the Recapitalization. 

2  Includes nil Restricted Shares (2011 – 7,806,780) pursuant to the Restricted Share Plan. 

December 31 , 2012  

Number of Shares 

Amount  

520,402,094 

$  3,554,715 

116,250 

99,535,000 

(620,053,344) 

24,567,901 

2,564,647 

822,529 

27,955,077 

899 

– 

– 

153,568 

– 

320,687 

$  4,029,869 

Number of shares 

516,017,984 

9,131,968 

(11,252,884) 

– 

250,000 

6,255,026 

December 31, 2011  

Amount  

$  4,079,838 

26,031 

(88,419) 

(500,000) 

1,875 

35,390 

520,402,094 

$  3,554,715 

During  the  year  ended  December  31,  2012,  Yellow  Media  Limited  declared  total  dividends  to  common  shareholders  of  $nil 
($207.3 million or $0.40 per share in 2011). 

Pursuant to the Recapitalization the existing common shares of YPG Financing Inc. were cancelled. Please refer to the description 
of the Recapitalization in Note 1 – Description. 

Warrants 

Pursuant to the Recapitalization approved by the Court, the Company issued a total of 2,995,506 Warrants.   

Each Warrant is transferable and entitles the holder to purchase one New Common Share at an exercise price of $28.16 per Warrant 
payable in cash at any time on or prior to December 20, 2022.  The fair value of the Warrants on the Effective Date was $1.5 million. 

The fair value of the Warrants was calculated using a binomial option pricing model with the following assumptions: 

Risk free interest rate 

Expected life 

Expiry date 

Expected volatility 

2.27% 

10 years 

December 20, 2022 

33.5% 

66

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

Preferred shares 

Balance, December 31, 2011  

Exchange of Preferred Shares series, 3, 5 and 7 pursuant to the 

Recapitalization  

Balance, December 31, 2012 

Balance December 31, 2010 

Repurchase of preferred shares 

Exchange of Preferred Shares, Series 7 

Balance, December 31, 2011 

December 31, 2012 

Number of Shares 

Amount  

13,424,153 

$  320,687 

(13,424,153) 

(320,687) 

– 

$ 

– 

December 31, 2011  

Number of Shares 

Amount  

13,933,333 

$  328,880 

(259,180) 

(250,000) 

(6,318) 

(1,875) 

13,424,153 

$  320,687 

During 2011, the stated capital of the Company in respect of common shares was reduced by $500 million and the Reduction 
of Capital Reserve was increased by the same amount. 

During  the  year  ended  December  31,  2011,  the  Company  purchased  for  cancellation  11,252,884  common  shares  of  
YPG Financing Inc. for a total cash consideration of $46.5 million including brokerage fees.  The average carrying value of the 
common shares was $7.86 per share.  The difference between the purchase price and the carrying value of the common shares 
of $41.9 million was credited to Deficit.  In addition, a portion of the reserve related to the share capital reduction recorded in 
November 2010 under the plan of arrangement in the amount of $42.9 million was also credited to Deficit. 

During the year ended December 31, 2011, the Company also purchased for cancellation 179,100 Preferred Shares, Series 3 of 
YPG Financing Inc. for a total cash consideration of $2.7 million including brokerage fees and 80,080 Preferred Shares, Series 5 of  
YPG  Financing  Inc. for a  total cash  consideration  of  $1.2 million  including brokerage fees.  The carrying value of  these  Preferred 
Shares, Series 3 and 5 was $4.4 million and $1.9 million, respectively.  The difference between the purchase price and the carrying 
value was credited to Deficit. 

Pursuant to the Recapitalization all of the outstanding Preferred Shares, Series 3, 5 and 7 were cancelled on the Effective Date.  
Please refer to the description of the Recapitalization in Note 1 – Description. 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

67

 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

(cid:29)(cid:24)(cid:3)(cid:2) (cid:30)(cid:8)(cid:6)(cid:6)(cid:11)(cid:7)(cid:23)(cid:16)(cid:11)(cid:6)(cid:31)(cid:9)(cid:16)(cid:23)(cid:11)(cid:18)(cid:11)

The following table reconciles the net loss attributable to common shareholders and the weighted average number of shares 
outstanding  used  in  computing  basic  loss  per  share  to  weighted  average  number  of  shares  outstanding  used  in  computing 
diluted loss per share: 

Weighted average number of shares outstanding used in computing basic loss per share 

Dilutive effect of Warrants 

Dilutive effect of Exchangeable Debentures 

For the years ended December 31, 

2012 
27,955,077 
– 

– 

2011 

27,955,077 

– 

– 

Weighted average number of shares outstanding used in computing diluted loss per share 

27,955,077 

27,955,077 

As described in Note 1, pursuant to the closing of the Recapitalization approved by the Court, the common shares of the Company were 
exchanged for New Common Shares of the Company.  As a result, the weighted average number of shares outstanding during the 
period and for prior periods has been adjusted to reflect the Recapitalization. 

Net loss from continuing operations  

Attributable to non-controlling interest 

Dividends to preferred shares, Series 3, 5 and 7 shareholders 

For the years ended December 31, 

2012 

2011 

  $ 

(1,954,005) 

$  (2,708,122) 

391 

490 

(21,606) 

(22,539) 

Net loss from continuing operations available to common shareholders of Yellow Media Limited used in 

the computation of basic and diluted loss per share 

$     (1,975,220) 

   $  (2,730,171) 

Net loss attributable to common shareholders of Yellow Media Limited 

Dividends to preferred shares, Series 3, 5 and 7 shareholders 

Net loss attributable to common shareholders of Yellow Media Limited used in the computation of basic 

and diluted loss per share 

For the years ended December 31, 

2012 

2011 

$ 

(1,953,614)  $ 

(2,832,649) 

(21,606) 

(22,539) 

$ 

(1,975,220)  $ 

(2,855,188) 

Yellow  Media  Limited  did  not  calculate  the  diluted  loss  per share  for  the  years  ended  December  31,  2012  and  2011  as  the 
conversion of the dilutive instruments listed above would be anti-dilutive to the loss.  

Net loss from discontinued operations 

Earnings attributable to non-controlling interest 

Net loss from discontinued operations available to common shareholders of  

Yellow Media Limited used in the computation of basic and diluted loss per share 

Basic loss per share attributable to common shareholders from discontinued 

operations 

Diluted loss per share attributable to common shareholders from discontinued 

operations 

  For the years ended December 31, 

  $ 

  $ 

2012 

2011 

–  $ 

(120,877) 

– 

(4,140) 

–  $ 

(125,017) 

  For the years ended December 31, 

2012 

2011 

  $ 

  $ 

–  $ 

(4.47) 

–  $ 

(4.47) 

The  diluted  loss  per  share  from  discontinued  operations  is  not  calculated  for  the  year  ended  December  31,  2011  as  the 
conversion of the dilutive instruments listed above would be anti-dilutive to the loss. 

68

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

(cid:2)&(cid:3)(cid:2) ;(cid:11)(cid:12)(cid:7)>+!(cid:20)(cid:6)(cid:5)(cid:19)(cid:14)(cid:7)(cid:12)(cid:29)(cid:10)(cid:5)(cid:13)(cid:6)(cid:20)(cid:11)(cid:9)(cid:12)(cid:13)(cid:14)(cid:10)(cid:26)(cid:20)(cid:13)(cid:6)(cid:14)(cid:15)(cid:14)

The Company’s stock-based compensation plans consisted of a Restricted Share Plan and Stock Option Plans. 

Restricted Share Unit Plan 

The Company had established an employee benefit plan known as the Restricted Share Unit Plan (the “RS Plan”).  The RS Plan 
provided certain eligible employees the right to receive shares subject to the terms and conditions of the RS Plan. 

During the year ended December 31, 2012, no Restricted Shares were granted.  During the year ended December 31, 2011, an 
amount of $8 million representing 1,994,552 Restricted Shares were granted at an average market price of $4.02. An amount of 
$nil (2011 - $2.9 million) was used to reinvest in nil (2011 – 1,246,868) Restricted Shares using the proceeds from the dividends on 
the Restricted Shares held in escrow. In addition, 57,239 Restricted Shares which were not allocated to any specific employee were 
reinvested in 2011.  This included nil (2011 – 388,509) Restricted Shares associated with the portion which provided for up to a 
250% payout. 

Pursuant to the Recapitalization approved by the Court, the holders of the Restricted Shares surrendered their Restricted Shares for 
the payment in cash of the VWAP of the underlying shares.  As a result, $0.1 million was paid in 2013.  All Restricted Shares were 
subsequently cancelled. The RS Plan and all rights under the RS Plan were terminated, extinguished, and cancelled.  An accelerated 
expense of $3.8 million was included in the gain on settlement of debt.   

A total expense of $4.3 million was recorded for the year ended December 31, 2012 (2011 - $0.5 million recovery).   

The following table summarizes the status of the grants: 

Outstanding, beginning of year 

Forfeited 

Cancelled pursuant to the Recapitalization 

Outstanding, end of year 

Weighted average remaining life 

Outstanding, beginning of year 

Granted 

Vested 

Forfeited 

Cash distributions reinvested 

Outstanding, end of year 

Weighted average remaining life 

Stock Options (cid:2) 2003 Plan 

December 31, 2012 

Number of Restricted Shares 

2009 and 2011 Grants  

4,576,481 

(3,573,412) 

(1,003,069) 

– 

– 

December 31, 2011 

Number of Restricted Shares 

2009 and 2011 Grants  

7,337,315 

1,994,552 

(3,740,692) 

(1,930,292) 

915,598 

4,576,481 

1.09 years 

The following table summarizes the status of the stock option program: 

Outstanding and exercisable, beginning of year 

Cancelled pursuant to the Recapitalization 

Outstanding and exercisable, end of year 

December 31, 2012 

   December 31, 2011 

Number of options 

Number of options 

380,882 

(380,882) 

– 

380,882 

– 

380,882 

Pursuant to the Recapitalization, the 2003 Plan and all outstanding options granted thereunder were cancelled for no consideration. 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

69

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

Stock Options (cid:2) 2010 Plan 

The following table summarizes the status of the 2010 Plan.  

Outstanding, beginning of year 

Granted 

Forfeited 

Cancelled pursuant to the Recapitalization 

Outstanding, end of year 

Exercisable, end of year 

December 31, 2012 

   December 31, 2011 

Number of options 

Number of options 

12,100,000 

– 

– 

(12,100,000) 

– 

– 

– 

15,850,000 

(3,750,000) 

– 

12,100,000 

– 

The  fair  value  of  the  share  options  granted  during  2011  was  $0.14  per  option.  Options  were  valued  using  a  binomial  option 
pricing model. Expected volatility was based on the historical share price volatility over the average expected life of the options 
granted. Key inputs into the valuation model were:  

(cid:2)(cid:2) Grant date share price: $4.51 
(cid:2)(cid:2)

Exercise price: $6.35 

(cid:2)(cid:2)

(cid:2)(cid:2)

Expected volatility: 31.00% 

Vesting period: 3 year  

(cid:2)(cid:2)
Contractual life: 5 year 
(cid:2)(cid:2) Dividend yield: 14.4% 
(cid:2)(cid:2)

Risk-free interest rate: 2.55% 

(cid:2)(cid:2) Weighted average remaining life: 4 years 

Pursuant to the Recapitalization, the 2010 Plan and all outstanding options granted thereunder were cancelled for no consideration. 
An accelerated expense of $1.1 million was included in the gain on settlement of debt.  A total expense of $1.2 million was recorded 
for the year ended December 31, 2012 (2011 - $0.1 million recovery).  

 !(cid:3)(cid:2) "(cid:7)(cid:23)(cid:16)(cid:9)(cid:22)(cid:5)(cid:21)#(cid:11)(cid:20)(cid:8)(cid:6)(cid:22)(cid:6)(cid:11)(cid:18)(cid:11)

Salaries, commissions and benefits 

$ 

Supply chain and logistics1 

Other goods and services2  

Information systems 

Bad debt expense 

For the years ended December 31, 

2012 

273,740 

110,191 

91,311 

43,716 

18,157 

2011 

$ 

303,756 

131,186 

129,564 

45,255 

39,398 

1  Supply  chain  and  logistics  relate  to  external  supplier  costs  for  manufacturing  and  distribution  of  our  print  and  online  products  as  well  as  related  media  costs 

associated to our Search Engine Solutions. 

2  Other goods and services include promotion and advertising costs, real estate, telecommunications, office services and equipment, consulting services including 

contractors and professional fees. Operating leases recognized in operating costs during the year amounted to $19.8 million (2011 - $20.9 million). 

$ 

537,115 

$ 

649,159 

70

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
 
 
 
 
 
 
   
 
   
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

(cid:16)(cid:2)(cid:3)(cid:2) ?(cid:9)(cid:13)(cid:20)(cid:13)(cid:7)(cid:9)(cid:20)(cid:26)(cid:14)(cid:7))(cid:20)(cid:8)(cid:24)(cid:5)(cid:6)(cid:31)(cid:14)(cid:13)(cid:5)(cid:11)(cid:14)(cid:15)(cid:14)

The significant components of the financial charges are as follows: 

For the years ended December 31, 

2012 

2011 

Interest on long-term debt, exchangeable and convertible instruments 

$

119,329 

$ 

128,227 

Interest on commercial paper 

Interest income, standby fees and other financial charges, net 

Other charges related to derivative financial instruments  

Gain on repurchase of Series 1 shares and Series 2 shares and medium term notes, net 

Amortization and write-off of deferred financing costs 

Accreted interest on long-term debt, compound financial instruments and note receivable 

Accreted interest on retirement benefit obligations 

Expected return on pension plan assets 

Revaluation of deferred consideration 

Other 

– 

(3,328) 

18,479 

– 

8,442 

717 

30,977 

(27,169) 

(874) 

(308) 

2,273 

7,239 

12,502 

(38,815) 

15,269 

1,034 

31,716 

(28,111) 

(1,252) 

500 

$

146,265 

$ 

130,582 

(cid:16)(cid:16)(cid:3)(cid:2) ;(cid:25)(cid:10)(cid:10)(cid:26)(cid:5)(cid:29)(cid:5)(cid:13)(cid:11)(cid:20)(cid:26)(cid:14)(cid:19)(cid:9)(cid:6)(cid:7)(cid:26)(cid:12)(cid:6)(cid:25)(cid:8)(cid:5)(cid:14)(cid:12)(cid:23)(cid:14)(cid:7)(cid:20)(cid:6))(cid:14)(cid:9)(cid:13)(cid:23)(cid:12)(cid:8)(cid:29)(cid:20)(cid:11)(cid:9)(cid:12)(cid:13)(cid:14)(cid:15)(cid:14)

The following are non-cash transactions: 

Issuance of Senior Secured Notes 

Issuance of Exchangeable Debentures 

Extinguishment of Medium Term Notes 

Extinguishment of Credit Facility 

Extinguishment of Series 1 and Series 2 shares 

Issuance of New Common Shares pursuant to the Recapitalization 

Conversion of Convertible Debentures 

Dividends on  Series 1 shares and Series 2 shares paid 

Issuance of note receivable 

Conversion of Exchangeable Notes 

Additions to property, plant and equipment under finance leases 

Additions to property, plant and equipment included in trade and other payables  

Additions to intangible assets included in trade and other payables 

(cid:16)(cid:21)(cid:3)(cid:2) @(cid:12)(cid:29)(cid:29)(cid:9)(cid:11)(cid:29)(cid:5)(cid:13)(cid:11)(cid:6)(cid:14)(cid:20)(cid:13)(cid:19)(cid:14)(cid:7)(cid:12)(cid:13)(cid:11)(cid:9)(cid:13)(cid:24)(cid:5)(cid:13)(cid:7)(cid:9)(cid:5)(cid:6)(cid:14)(cid:15)(cid:14)

For the years ended December 31, 

2012 

800,000 

107,500 

$

$

$ 1,404,127 

$

$

$

$

$

$

$

$

$

$

344,000 

400,644 

153,568 

899 

– 

– 

– 

24 

2,575 

6,072 

2011 

– 

– 

– 

– 

– 

– 

– 

19,208 

11,046 

35,390 

943 

909 

7,825 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

a)  Yellow Media Limited has commitments under various leases for premises, equipment and purchase obligations through long-
term distribution agreements for each of the next five years and thereafter, as at December 31, 2012, and in the aggregate of: 

2013 

2014 

2015 

2016 

2017 

Thereafter 

Operating leases 

Other 

$

20,101 

20,290 

20,320 

19,392 

16,400 

9,885 

$

48,859 

$

173 

158 

128 

125 

2,625 

Total 
commitments 

68,960 

20,463 

20,478 

19,520 

16,525 

12,510 

$

106,388 

$

52,068 

$

158,456 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

71

 
 
 
 
 
 
   
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
   
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

Under certain lease agreements, inducements for leasehold improvements exist. These lease inducements are accounted for as 
part of deferred credits and amount to $14.2 million.  These lease inducements are recorded as a reduction of rent expense on 
a straight-line basis over the term of the lease. 

b)    Yellow  Media  Limited  has  four  billing  and  collection  services  Agreements.    The  term  of  the  Billing  &  Collection  Services 
Agreement  with  Bell  Canada  (“Bell”)  expires  on  December  31,  2014,  with  an  automatic  renewal  for  two  successive  one-year 
periods thereafter unless Yellow Media Limited provides prior notice not to renew. The agreement with TELUS Communications 
Inc. (“TELUS”) includes automatic renewal for successive one-year periods.  The agreement with MTS Allstream Inc. expires on 
October  2,  2016,  with  two  automatic  renewal  periods  for  ten  years  up  to  a  maximum  of  30  years.    The  agreement  with  
Bell  Aliant  Regional  Communications  LP  (“Bell  Aliant”)  expires  on  April  30,  2017,  with  two  automatic  renewal  periods  for  ten 
years. 

Pursuant to publication agreements with each of Bell, TELUS, MTS Allstream Inc. and Bell Aliant, YPG Co. produces alphabetical 
listing telephone directories for each of these companies in order for them to meet their regulatory obligations.   

The Company also entered into several other agreements with Bell, TELUS, MTS Allstream Inc. and Bell Aliant, providing for the use 
of listing information and trademarks for the publications of directories.  If the Company materially fails to perform its obligations 
under the publication agreements mentioned above and as a result they are terminated in accordance with their terms, these other 
agreements with any of Bell, TELUS, MTS Allstream Inc. or Bell Aliant may also be terminated. These agreements will terminate in 
2038. 

c)  Yellow Media Limited entered into directory printing agreements with its printing suppliers to print, bind and furnish alphabetical, 
classified and combined directories as well as other publications. It also entered into distribution agreements.   

d)    Yellow  Media  Limited  is  subject  to  various  claims  and  proceedings  which  have  been  instituted  against  it  during  the  normal 
course of business for which certain of the claims are provided for and included in accounts payable and accrued liabilities based 
on  management’s  best  estimate  of  the  likelihood  of  the  outcome.    Management  believes  that  the  disposition  of  the  matters 
pending or asserted is not expected to have any material adverse effect on the financial position, financial performance or cash 
flows of Yellow Media Limited. 

(cid:16)(cid:27)(cid:3)(cid:2) ?(cid:9)(cid:13)(cid:20)(cid:13)(cid:7)(cid:9)(cid:20)(cid:26)(cid:14)(cid:8)(cid:9)(cid:6)>(cid:14)(cid:29)(cid:20)(cid:13)(cid:20)(cid:24)(cid:5)(cid:29)(cid:5)(cid:13)(cid:11)(cid:14)(cid:15)(cid:14)

Credit Risk 

Credit  risk  stems  primarily  from  the  potential  inability  of  a  customer  or  counterparty  to  a  financial  instrument  to  meet  its 
contractual obligations. Yellow Media Limited is exposed to credit risk with respect to cash, trade receivable from customers and 
derivative financial instruments. The carrying amount of financial assets represents Yellow Media Limited’s maximum exposure.  

Credit risk associated with cash is minimized substantially by ensuring that these financial assets are placed with creditworthy 
counterparties. An ongoing review is performed to evaluate changes in the status of counterparties.  

Yellow  Media  Limited’s  extension  of  credit  to  customers  involves  judgment.  Yellow  Media  Limited  has  established  internal 
controls  designed  to  mitigate  credit  risk,  including  a  formal  credit  policy  managed  by  its  credit  department.  New  customers, 
customers increasing their advertising spend by a certain threshold and customers not respecting payment terms are subject to 
a specific vetting and approval process. 

Yellow Media Limited considers that it has limited exposure to concentration of credit risk with respect to trade receivable from 
customers due to its large and diverse customer base operating in numerous industries and its geographic diversity. There are 
no individual customers that account for 1% or more of revenues and there are no trade receivables from any one individual 
customer and certified marketing representative that exceeds 5% of the total balance of trade receivables at any point in time 
during the period.  

Bell, TELUS, MTS Allstream Inc. and Bell Aliant provide Yellow Media Limited with customer collection services with respect to 
advertisers  who  are  also  their  customers.  As  such  they  receive  money  from  customers  on  behalf  of  Yellow  Media  Limited.   
Yellow Media Limited retains the ultimate collection risks on these receivables. 

Allowance for doubtful accounts and past due receivables are reviewed by management at each statement of financial position 
reporting date. Yellow Media Limited updates its estimate of the allowance for doubtful accounts based on the evaluation of the 
recoverability of trade receivable balances of each customer taking into account historic collection trends of past due accounts. 
Trade receivables are written-off once determined not to be collectable. Subsequent recoveries of amounts previously written off 
are credited to the income statement. 

72

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

The components of trade and other receivables are as follows: 

Trade receivables 

Current  

Past due less than 180 days  

Past due over 180 days 

Trade receivables 

Other receivables 1 

Trade and other receivables 

December 31, 2012 

December 31, 2011 

  $ 

$ 

$ 

  $ 

76,916 

58,328 

5,246 

140,490 

35,293 

175,783 

$ 

$ 

$ 

$ 

105,592 

49,171 

9,456 

164,219 

2,367 

166,586 

1  Other receivables is mainly comprised of sales tax receivables and interest on a note receivable.  

Yellow  Media  Limited’s  trade  receivables  are  stated  after  deducting  an  allowance  for  doubtful  accounts  of  $23.8  million  at 
December 31, 2012 (2011 - $39.8 million). The movements in the allowance for doubtful accounts were as follows: 

Balance, beginning of year  

Bad debt expense, net of recovery1 

Discontinued operations and other 

Written-off  

Balance, end of year 

December 31, 2012 

December 31, 2011 

$  

$  

39,839 

18,157 

– 

(34,184) 

$ 

23,812 

$ 

48,919 

39,285 

(1,181) 

(47,184) 

39,839 

1  Included in bad debt expense is $nil (2011 - $0.1 million recovery) for discontinued operations. 

In addition, Yellow Media Limited is exposed to credit risk if  counterparties to its derivative  financial instruments fail to meet 
their obligations.  

Market Risk 

(i) Interest Rate Risk 

Yellow Media Limited is exposed to interest rate risks resulting from fluctuations in interest rates on cash equivalents and short-
term investments that earn  interest at market rates.  Yellow Media Limited does not use derivative instruments to reduce its 
exposure to interest rate risk. It manages its interest rate risk by maximizing the interest income earned on excess funds while 
maintaining the necessary liquidity to conduct its day-to-day operations. 

Yellow  Media  Limited  may  also  be  exposed  to  fluctuations  in  long-term  interest  rates  relative  to  the  refinancing  of  its  debt 
obligations upon their maturity. The interest rate on new long-term debt issuances will be based on the prevailing rates at the 
time of the refinancing, and will also depend on the tenor of the new debt issued. There are no upcoming maturities that will 
require refinancing.  Changes in interest rates will also affect the fair value of future cash flows of Yellow Media Limited’s fixed 
rate debt. 

(ii) Foreign Exchange Risk 

Yellow  Media  Limited  operates  in  the  United  States  and  is  exposed  to  foreign  exchange  risk  arriving  from  various  currency 
transactions.    Foreign  exchange  transaction  risk  arises  primarily  from  commercial  transactions  that  are  denominated  in  a 
currency  that  is  not  the  functional  currency  of  Yellow  Media  Limited’s  business  unit  that  is  party  to  the  transaction.  
Yellow Media Limited is exposed to fluctuations in the US dollar.  The effect on net earnings and other comprehensive income 
from existing US dollar exposures of a 1 point increase or decrease in the Canadian/US dollar exchange rate is not significant. 

Liquidity Risk 

Liquidity risk is the exposure of Yellow Media Limited to the risk of not being able to meet its financial obligations as they become 
due.    

Yellow  Media  Limited  manages  this  risk  by  maintaining  detailed  cash  forecasts  and  long-term  operating  and  strategic  plans.  The 
management  of  consolidated  liquidity  requires  a  constant  monitoring  of  expected  cash  inflows  and  outflows  which  is  achieved 
through a detailed forecast of the Company’s consolidated liquidity position to ensure adequacy and efficient use of cash resources. 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

73

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

The following are the contractual maturities of the financial liabilities and related capital amounts:  

Total  Less than 1 year 

2 – 3 years 

4 – 5  years 

After 5 years 

Payments due for the years following December 31, 2012 

Non-derivative financial liabilities 

Deferred consideration 

Long-term debt1,2 

Obligations under finance leases1 

Exchangeable debentures1 

$ 

5,609 

$ 

5,609 

$ 

– 

$ 

800,000 

1,831 

107,500 

100,000 

125,000 

939 

– 

759 

– 

$ 

– 

– 

133 

– 

Total  

$  914,940 

$ 

106,548 

$ 

125,759 

$ 

133 

$ 

– 

575,000 

– 

107,500 

682,500 

1(cid:2)Principal amount. 
2(cid:2)The repayment of Senior Secured Notes may increase subject to the Excess Cash Flow clause. 

As at December 31, 2012, cash amounted to $106.8 million.   

Fair values 

The  fair  value  is  the  amount  at  which  a  financial  instrument  could  be  exchanged  between  willing  parties,  based  on  current 
markets for instruments with the same risk, principal and remaining maturity. Fair value estimates are based on present value 
and other valuation techniques using rates that reflect those that Yellow Media Limited could currently obtain, on the market, 
for loans with similar terms, conditions and maturities. The entity’s own credit risk and the credit risk of the counterparty were 
taken into account when determining the fair value of financial assets and financial liabilities including derivative instruments. 

The fair value of trade and other receivables and trade and other payables is approximately equal to their carrying values due to 
their short-term maturity. 

The  fair  value  of  the  investment  classified  as  AFS,  note  receivable,  Senior  Secured  Notes  and  Exchangeable  Debentures  is 
evaluated based on quoted market prices at the statement of financial position date. 

Fair values of the derivative financial instruments are determined based on market rates prevailing at the statement of financial 
position date. 

These estimates are significantly affected by assumptions including the amount and timing of estimated future cash flows and 
discount rates, all of which reflect varying degrees of risk. 

The following schedule represents the carrying values and the fair values of other financial instruments: 

Other assets – investment – AFS1 

Note receivable1 

Deferred consideration 

Put options (Financial liabilities) 

Long-term debt due within one year 

Long-term debt 

Exchangeable debentures 

Carrying Value 

3,520 

11,408 

5,609 

22,033 

100,939 

700,892 

86,667 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

December 31, 2012 

Fair Value 

3,520 

11,408 

5,609 

22,033 

100,939 

700,892 

86,667 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

1  The aggregate of these assets of $14.9 million as at December 31, 2012 is included in Financial and other assets on the Consolidated Statements of Financial Position. 

Other assets – investment – AFS 

Note receivable 

Long-term debt due within one year 

Series 1 shares – due within one year 

Deferred consideration 

Long-term debt 

Convertible Debentures1 

Series 2 shares 

Derivative financial instruments 

– Redemption option on Preferred shares 

Carrying Value 

372 

11,046 

102,339 

249,713 

9,368 

1,510,892 

184,214 

149,173 

7 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

December 31, 2011 

Fair Value 

372 

11,046 

102,339 

18,283 

9,368 

727,958 

49,878 

12,246 

7 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

1  The carrying value includes the liability portion of the Convertible Debentures.  

74

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

Fair value hierarchy 

The three levels of fair value hierarchy are as follows: 

(cid:2)(cid:2)

(cid:2)(cid:2)

(cid:2)(cid:2)

Level 1 – inputs are unadjusted quoted prices of identical instruments in active markets. 

Level  2  –  inputs  other  than  quoted  prices  included  in  Level  1  that  are  observable  for  the  asset  or  liability,  either 
directly or indirectly. 

Level 3 – inputs used in a valuation technique are not based on observable market data in determining fair values of 
the instruments. 

Determination of fair value and the resulting hierarchy requires the use of observable market data whenever available. The classification 
of a financial instrument in the hierarchy is based upon the lowest level of input that is significant to the measurement of fair value.   

The  following  table  summarizes  the  financial  instruments  measured  at  fair  value  in  the  consolidated  statement  of  financial 
position as at December 31, 2012, classified using the fair value hierarchy: 

Financial asset or liability  

Investment – available for sale 

Put option (Derivative liability) 

Total  

Level 1 

Level 2 

Level 3 

Total 

$ 

$ 

– 

– 

– 

$ 

$ 

– 

– 

– 

$ 

3,520 

$ 

3,520 

(18,479) 

(18,479) 

$ 

(14,959) 

$ 

(14,959) 

Yellow  Media  Limited’s  AFS  investment  is  comprised  of  a  privately  held  equity  security  and  is  carried  at  fair  value  based  on 
estimates that are based on market rates prevailing at the statement of financial position date. 
(cid:16):(cid:3)(cid:2) @(cid:20)(cid:10)(cid:9)(cid:11)(cid:20)(cid:26)(cid:14)(cid:19)(cid:9)(cid:6)(cid:7)(cid:26)(cid:12)(cid:6)(cid:25)(cid:8)(cid:5)(cid:6)(cid:14)(cid:15)(cid:14)

Yellow  Media  Limited’s  objective  in  managing  capital  is  to  ensure  sufficient  liquidity  to  cover  financial  obligations  and 
investment requirements. Reducing debt and associated interest charges is one of the Company’s primary financial goals which 
will improve its financial flexibility and support the implementation of its strategic objectives.  

Yellow Media Limited monitors its capital structure and makes adjustments based on the objectives described above in response to 
changes in economic conditions and the risk characteristics of the underlying assets and the Company’s working capital requirements. 

The  primary  measure  used  by  Yellow  Media  Limited  to  monitor  its  financial  leverage  is  its  ratio  of  consolidated  total  debt  to 
consolidated  Latest  Twelve  Month  EBITDA1.    Yellow  Media  Limited  also  uses  other  financial  metrics  to  monitor  its  financial 
leverage including net debt to Latest Twelve Month EBITDA1, Fixed Charges Coverage Ratio and Net Debt to Capitalization. 

Yellow Media Limited’s capital is comprised of Net debt, Exchangeable Debentures and equity attributable to shareholders of 
Yellow Media Limited as follows:  

Cash  

Senior Secured Notes 

Medium Term Notes 

Exchangeable Debentures 

Convertible Debentures 

Credit Facility 

Obligations under finance leases  

Net debt (net of cash)  

Series 1 shares and Series 2 shares 

Equity attributable to shareholders  

Non-controlling interests 

Total capitalization  

Net debt to total capitalization 

Latest Twelve Month EBITDA1 

Net Debt to Latest Twelve Month EBITDA ratio1 

December 31, 2012 

December 31, 2011 

$ 

106,807 

$ 

84,186 

800,000 

– 

86,667 

– 

– 

1,831 

781,691 

– 

285,749 

411 

– 

1,404,083 

– 

184,214 

205,000 

4,148 

1,713,259 

398,886 

2,084,225 

802 

$ 

1,067,851 

$ 

4,197,172 

73.2% 

40.8% 

For the year ended 

December 31, 2012 

December 31, 2011 

$ 

570,600 

$ 

671,909 

1.4 

2.5 

1  Latest twelve month income from operations before depreciation and amortization, impairment of goodwill, intangible assets and property, plant and equipment, 
acquisition-related costs, and restructuring and special charges, giving effect to the acquisitions and divestitures (“Latest Twelve Month EBITDA”).  Latest twelve 
month EBITDA is a non-IFRS measure and may not be comparable with similar measures used by other publicly traded companies. 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

75

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

 (cid:19)(cid:3)(cid:2) $(cid:13)(cid:9)(cid:16)(cid:9)(cid:21)(cid:22)(cid:23)(cid:23)(cid:6)(cid:11)(cid:18)(cid:11)

In the normal course of operations, Yellow Media Limited has entered into agreements which are customary in the industry. 

Yellow Media Limited has entered into agreements which contain  indemnification of its directors and officers indemnifying them 
against expenses (including legal fees), judgments, fines and any amount actually and reasonably incurred by them in connection 
with any action, suit or proceeding in which the directors and/or officers are sued as a result of their service, if they acted honestly 
and  in  good  faith  with  a  view  to  the  best  interests  of  Yellow  Media  Limited.    Yellow  Media  Limited  benefits  from  directors’  and 
officers’  liability  insurance  which  it  has  purchased.    No  amount  has  been  accrued  in  the  condensed  consolidated  statement  of 
financial position as at December 31, 2012, with respect to this indemnity.  

Pursuant to the acquisitions of Aliant, YPG USA, the contribution of YPG Directories, LLC to Ziplocal in exchange for a 35% minority 
interest  in  such  combined  entity  as  well  as  pursuant  to  the  Share  Purchase  Agreement  for  the  sale  of  the  shares  of  Trader 
Corporation  to  funds  advised  by  Apax  Partners  which  closed  in  July  2011,  Yellow  Media  Limited  had  entered  into  agreements 
whereby  Yellow  Media  Limited  agreed  to  indemnify  and  hold  harmless  the  other  party  from  and  against  any  and  all  claims, 
liabilities, costs and expenses arising out of, based upon or related to (i) any breach by Yellow Media Limited in the performance of 
its obligations under these agreements and (ii) any breach of a representation contained herein. Furthermore, agreements entered 
into by LesPAC, Trader Corporation and its predecessor companies prior to the acquisition and which were transferred as part of the 
Trader  divestiture  contain  indemnifications  similar  to  the  ones  just  described.  No  amount  has  been  accrued  in  the  condensed 
consolidated statement of financial position as at December 31, 2012 with respect to these indemnities. 

The nature of these guarantees prevents Yellow Media Limited from making a reasonable estimate of the maximum potential 
amount it could be required to pay to counterparties. 

 %(cid:3)(cid:2) &(cid:23)#(cid:28)(cid:23)(cid:21)(cid:22)(cid:23)(cid:15)(cid:11)(cid:5)(cid:21)(cid:12)(cid:8)(cid:16)(cid:28)(cid:9)(cid:22)(cid:5)(cid:8)(cid:21)(cid:11)(cid:18)(cid:11)

After the completion of the sale of Trader Corporation in July 2011, management reassessed its operating segments and concluded 
that the Directories segment is the only operating segment. 

As at December 31, 2012, Yellow Media Limited had non-current assets other than deferred tax assets held in a foreign country of 
$4.9 million (2011 - $30.3 million). 

 (cid:24)(cid:3)(cid:2) (cid:30)(cid:5)(cid:6)(cid:22)(cid:11)(cid:8)(cid:12)(cid:11)(cid:6)(cid:13)(cid:14)(cid:6)(cid:5)(cid:15)(cid:5)(cid:9)(cid:16)(cid:5)(cid:23)(cid:6)(cid:11)(cid:18)(cid:11)

As at 

Canada 

YPG Financing Inc. 

Yellow Pages Group Corp. 

Snap Guides Inc.1 

Mediative G.P. Inc. 

Mediative Performance L.P. 

Wall2Wall Media Inc. 

Clear Sky Media Inc. 1 

Canpages Inc. 1 

  7737351 Canada Inc. (formerly LesPAC s.e.n.c.) 1 

USA 

YPG (USA) Holdings, Inc. 

Yellow Pages Group, LLC 
1  These entities were dissolved in 2012. 

December 31, 2012 

December 31, 2011 

Consolidation  % ownership 

Consolidation 

% ownership 

  Full consolidation 

100  Full consolidation 

  Full consolidation 

100  Full consolidation 

– 

–  Full consolidation 

  Full consolidation 

  Full consolidation 

60  Full consolidation 

60  Full consolidation 

  Full consolidation 

100  Full consolidation 

– 

– 

– 

–  Full consolidation 

–  Full consolidation 

–  Full consolidation 

  Full consolidation 

100  Full consolidation 

  Full consolidation 

100  Full consolidation 

100 

100 

100 

60 

60 

100 

100 

100 

100 

100 

100 

76

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements – December 31, 2012 
(all tabular amounts are in thousands of Canadian dollars, except share information)

(cid:16)&(cid:3)(cid:2) (cid:17)(cid:5)(cid:26)(cid:20)(cid:11)(cid:5)(cid:19)(cid:14)(cid:10)(cid:20)(cid:8)(cid:11)"(cid:14)(cid:19)(cid:9)(cid:6)(cid:7)(cid:26)(cid:12)(cid:6)(cid:25)(cid:8)(cid:5)(cid:6)(cid:14)(cid:15)(cid:14)

Key management personnel compensation  

Remuneration paid to members of the Board and Yellow Media Limited’s key management personnel is as follows: 

Salary, fees and other short-term employee benefits 

Post-employment benefits 

Share-based payments  

For the years ended December 31 

2012 

$ 

3,913 

$ 

(1,147) 

4 

$ 

2,770 

$ 

2011 

3,111 

266 

1,185 

4,562 

Short-term  employee  benefits  correspond  to  the  amounts  paid  during  the  year.    Post-employment  benefits  and  share-based 
payments correspond to the amounts recorded as expenses. 

Other related party transactions 

For the years ended December 31, 

Transaction value 

Balance outstanding 

2012 

2011 

2012 

2011 

Sales of good and services 

Associate1 

Expenses 

Associate 

$ 

6,207 

$ 

4,177 

$ 

– 

$ 

– 

$ 

– 

$ 

76 

$ 

– 

$ 

13 

1  In 2011, $3.4 million of trade receivable was written off and included in the impairment of investment in associate of $50.3 million. 

All outstanding balances with these related parties are based on arm’s length prices and are to be settled in cash under standard 
payment conditions. None of these balances are secured.  

(cid:21)’(cid:3)(cid:2) @(cid:12)(cid:29)(cid:10)(cid:20)(cid:8)(cid:20)(cid:11)(cid:9)(cid:18)(cid:5)(cid:14)(cid:23)(cid:9)(cid:24)(cid:25)(cid:8)(cid:5)(cid:6)(cid:14)(cid:15)(cid:14)

Changes in the presentation of reserves for stock-based compensation, reduction of capital and other were made in the comparative 
year in the statement of changes in equity to conform to the current year’s presentation. 

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

77

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes /

78

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

notes /

YELLOW  M ED IA  LI M IT ED   |   A NNUA L RE PORT   201 2

79

notes /

80

YELLOW MED IA   LIM IT ED    |   AN NUA L  REPO RT   2012

corporate information /

16 Place du Commerce
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www.ypg.com

Investor Relations
1 877 YLO-2003 (1 877 956-2003)
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Auditors
Deloitte LLP

Shares and Other
Securities Listed on the
Toronto Stock Exchange
k
Y
YPG.DB

Common Shares
Senior Subordinated
Unsecured  Exchangeable
Debentures
Warrants

Y.WT

Transfer Agent
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2001 University Street,
Montréal, Québec H3A 2A6
A
Telephone: 1 800 387-0825
inquiries@canstockta.com

y
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This annual report is printed on Rolland Enviro 100,
the  environmentally responsible  choice,  because  it
is  processed  chlorine  free,  accredited  Eco-Logo  and
100%  post-consumer.  In  other  words,  no  new  trees
(cid:20)(cid:17)(cid:21)(cid:4)(cid:11)(cid:22)(cid:4)(cid:4)(cid:8)(cid:11)(cid:6)(cid:23)(cid:24)(cid:11)(cid:24)(cid:14)(cid:11)(cid:25)(cid:18)(cid:14)(cid:3)(cid:23)(cid:6)(cid:4)(cid:11)(cid:24)(cid:20)(cid:7)(cid:15)(cid:11)(cid:25)(cid:17)(cid:25)(cid:4)(cid:18)(cid:26)(cid:11)(cid:17)(cid:8)(cid:3)(cid:11)(cid:17)(cid:13)(cid:13)(cid:11)(cid:24)(cid:20)(cid:4)(cid:11)(cid:5)(cid:22)(cid:18)(cid:4)
comes from recycling bins.

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