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Yellow Pages

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Employees 501-1000
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FY2015 Annual Report · Yellow Pages
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Delivering Digital Growth

Annual Report 2015

 
 
 
 
 
2015
FINANCIAL & 
OPERATIONAL
HIGHLIGHTS

REVENUES
(in millions of Canadian dollars)

$877.5M

$829.8M
(5.4%)

DIGITAL REVENUES
(in millions of Canadian dollars)

$442.8M

$486.3M
9.8%

2014

2015

2014

2015

Table of contents

Management’s Discussion and Analysis 

Independent Auditor’s Report 

Consolidated Statements of Financial Position 

Consolidated Income Statements 

Consolidated Statements of Comprehensive Income 

Consolidated Statements of Changes in Equity 

Consolidated Statements of Cash Flows 

Notes to the Consolidated Financial Statements 

9

38

39

40

41

42-43

44

45-76

REVENUES
(in millions of Canadian dollars)
$829.8M

DIGITAL REVENUES
(in millions of Canadian dollars)
$486.3M 

% OF REVENUES SOURCED 
FROM DIGITAL SOLUTIONS 
58.6%

ADJUSTED EBITDA 1
(in millions of Canadian dollars)
$260.7M

ADJUSTED EBITDA MARGIN 1
31.4%

FREE CASH FLOW
(in millions of Canadian dollars)
$122.1M

CUSTOMER COUNT
245,000

CUSTOMER ACQUISITION
30,800

DIGITAL-ONLY CUSTOMERS
22%

TOTAL DIGITAL VISITS
464M

ADJUSTED EBITDA 1
(in millions of Canadian dollars)

$316M

$260,7M
(17.5%)

NET DEBT
(in millions of Canadian dollars)

$494.1M

$430.6M

2014

2015

2014

2015

1   Adjusted EBITDA and Adjusted EBITDA Margin are not performance measures 
defined under IFRS. Refer to the “Definitions Relative to Understanding Our 
Results” section of the Company’s Management’s Discussion and Analysis for the 
definition of these terms.

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

1

Yellow Pages actively creates interactions and transactions between Canadians and the local businesses around them. Our digital destinations help Canadians discover and purchase local goods and services relevant to their everyday needs. In tandem, our suite of marketing solutions helps local businesses market their products and services to potential customers. By empowering Canadians to make local choices for goods and services, we contribute to building strong local economies across the country.message to shareholders

“Our goal is to be the leading 
local digital company in 
Canada. Our digital media 
platforms and services 
provide all the essential 
solutions for Canadian 
businesses and local 
customers to interact  
and transact.”

JULIEN BILLOT
President and Chief Executive Officer

The implementation and execution of our Return to Growth Plan is well underway and 
we remain on track to returning Yellow Pages to revenue and Adjusted EBITDA growth 
by 2018. Since introducing the Plan in May 2014, we’ve strengthened our digital presence 
in Canada by improving the value proposition offered to Canadian consumers and 
merchants alike. Highlights of these achievements are included here in this report.

TOTAL DEBT
(in millions of Canadian dollars)

$735.4M

One element which continues to set us apart from other media industry players is our 
sustained growth in digital revenues. For the fourth quarter ended December 31, 2015, 
62% of all Yellow Pages’ revenues were sourced from digital, equating to annualized 
digital revenues of over $516M.

This is quite a notable achievement in Canada, as Yellow Pages currently acts as one  
of the country’s leading digital media and marketing solutions providers.

2013

2014

2015

$596.9M

$497.8M

Our digital revenue growth has been fuelled by our focus on the acquisition and 
retention of small and medium-sized enterprises (SMEs), as well as the growing use and 
adoption of our digital media properties among Canadians.

A key component of our digital transformation was the enhancement of our sales force, 
culture and skillsets. In addition to growing our acquisition sales teams and creating 
dedicated incentive programs rewarding the acquisition and onboarding of new SMEs,  
we significantly transformed the digital tools, products and systems available to our sales 
teams to help them effectively conduct conversations with our customers and provide 
them with a higher level of service.

We now have in place new sales tools that rely on proprietary market and customer-
related intelligence to help our sales teams build valuable digital marketing programs for 
SMEs. In conjunction, new digital marketing solutions such as Presence were launched 
over the course of 2015 to help SMEs optimize the syndication of their content across 
the digital marketplace. 

$100

million of debt 
repaid in 2015

“We’ve repaid 
more than  
half our debt 
over the past 
three years.”

2

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

These initiatives, alongside an enriched digital fulfillment and customer service process, 
have enhanced the overall experience we provide to SMEs, accelerating customer 
acquisition and promoting improved merchant retention and spending.

In 2015, we welcomed over 30,000 new businesses as customers of Yellow Pages, 
exceeding last year’s customer acquisition levels of 22,100 new customers. With 
245,000 SMEs using us for their marketing needs – which represents over 20% of all small 
businesses operating in Canada – our company has built an unparalleled local customer 
network within the digital marketing space. 

Our customer renewal rate also grew to 85%, one of the strongest loyalty rates in  
the market. This demonstrates that our efforts in creating great customer experiences 
have made an impact. 

Ultimately, the loyalty and trust of our customers is not something we take lightly and 
every day we work to deliver them the results they expect and need. Our operations, our 
systems and our workforce is transforming at a breakneck pace, driving forward digital 
culture, environments, products and sales. 

Our brand remains a key pillar of this transformation. We continue to work on this front 
to re-shape the Yellow Pages brand to be synonymous with digital expertise to answer 
everyday local search needs and marketing needs of small businesses. 

Yellow Pages remains committed to differentiating its user experience from other local 
digital search properties, enriching its reach and relevancy by integrating functionalities 
that empower consumers and allow them to quickly and easily transact within their 
local neighbourhoods. Our vertical media strategy has crystalized in 2015, with the 
introduction of YP Dine marking our entry into the restaurant and dining industry vertical. 
Providing search and marketing solutions for industry patrons and owners thanks to the 
integration of both the Bookenda and Dine.TO acquisitions, YP Dine is now available in 
nine cities across Canada. It also ranked in the Top 25 best apps of 2015, as chosen by 
the App Store.

over

62%

digital revenues  

1

DIGITAL REVENUE  1
(as a percentage of total revenues)

54.3%

62%

45.1%

2013

2014

2015

1   For the fourth quarter ended December 31, 2015

The Company also acquired the ComFree/
DuProprio Network in June 2015, growing 
Yellow Pages into one of Canada’s leading 
C2C digital real estate marketplaces. 
Combined with the lifestyle and 
neighbourhood content information of 
Yellow Pages NextHome, the ComFree/
DuProprio Network empowers Canadians 
by providing them with rich information, 
tools and technologies to buy and sell real 
estate in a proven, cost effective manner.

In light of the advancements we’ve made 
to our digital media, marketing solutions 
and customer value proposition, our free 
cash flow remains strong.

Through efficiencies gained across our 
print and digital operations, we’ve been 
able to significantly deleverage our balance 
sheet in a very short period of time. We’ve 
repaid over $100 million in debt in 2015 
alone, with over half our debt repaid in a 
three-year period. Moreover, we remain on 
track to being debt-free by 2018. 

Our successes would not have been 
possible without the tireless commitment 
of our employees across the country. 
Our progress to date in returning this 
company to revenue and profitability 
growth would not be possible without their 
belief, their expertise and their hard work 
which I see personally, each and every day 
throughout this company.

In addition, the confidence of our 
shareholders in our transformation, our 
progress and our ability to succeed is 
valued by management as we strive to 
unlock and deliver value to each of them. 

I would finish by saying that I am more 
confident than ever in the success of this 
company. We have set forth a plan that we 
continue to effectively execute. A glance 
back at the Yellow Pages of one year ago 
shows we’ve become more digital, more 
agile, more efficient, and more competitive 
as an organization. I am looking forward to 
sharing additional progress with you on all 
these fronts and more in the year to come.

Julien Billot 
President and Chief Executive Officer

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

3

Key Achievements

YP Dine launch, marking expansion  

into dining vertical

Acquisition of the ComFree/DuProprio Network, 

a leading C2C digital real estate marketplace

Opening of a second location in Montreal 

(Nordelec campus) marking our deeper focus 

on digital media and technology

Provision of business data to Apple Maps for 

local search in Canada

Shop The Neighbourhood campaign saw 

the participation of 12,500 SMEs, in 

400 neighbourhoods across the country, 

with 6,300 deals exclusive to the Company’s 

digital properties 

Our digital media 
properties attract 
over 

464

million visits
per year   1

1   Total digital visits measures the number 

of visits made across the YP, YP Shopwise, 
YP Dine, RedFlagDeals, C411, Bookenda and 
dine.TO online and mobile properties, as well 
as visits made across the properties of the 
Company’s application syndication partners.

4

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

30,800
new customers 
acquired in 2015

Key Achievements

Launch of the Presence Solution

Launch of new customer relationship 

management system and sales tools, increasing 

productivity and lead conversion abilities for  our 

sales force

Enhanced fulfillment and customer  

service processes

Visit our online Annual Report for additional content:  
corporate.yp.ca/ar#2015

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

5

Board of Directors

JU LIEN BILLOT

President  

& Chief Executive Officer

CRAIG FORMAN

Director

Corporate Governance  

& Nominating Committee

DAVID A. LAZZARATO

Director

Chair of the Audit Committee

JU DI TH A. MCHALE

Director

Corporate Governance  

& Nominating Committee

MARTIN NISEN HO LTZ

Director

Human Resources  

& Compensation Committee

6

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

R OBE RT  F. M ACL EL LA N

Director  

& Chairman of the Board

S USA N  K UDZM AN

Director

Chair of the Human Resources  

& Compensation Committee

DAVID G. L EI TH

Director

Chair of the Corporate Governance 

& Nominating Committee

DON A L D H.  M OR RI SO N

Director

Human Resources  

& Compensation Committee

K AL PAN A RA IN A

Director

Audit Committee

M ICH A EL G . S IF TO N

Director

Audit Committee

Dany Paradis

François D. Ramsay

Ginette Maillé

Julien Billot

Doug Clarke

Pascal Thomas

Sophie Robillard

Jamie Blundell

JULIE N BILLOT 

DOUG CLA RK E

GI NE T T E M AI L LÉ

DA NY  PAR AD IS

President  

Senior Vice-President  

Senior Vice-President  

Senior Vice-President  

& Chief Executive Officer

& Chief Operating Officer

& Chief Financial Officer

& Chief Human Resources Officer

FRANÇOIS D. R AMSAY

PASCAL T HOM A S

Senior Vice-President 

Senior Vice-President  

Corporate Affairs  

& Chief Digital Officer

& General Counsel

Executive Team

JAMIE  BLUNDELL

SOPHIE ROBI LL A RD

Vice-President  

Vice-President  

& Chief Customer Officer

& Chief Transformation Officer

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

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YELLOW PAGES LIMITED 2015 ANNUAL REPORT

MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

MANAGEMENT’S DISCUSSION AND ANALYSIS 

February 11, 2016 

This  management’s  discussion  and  analysis  (MD&A)  is  intended  to  help  the  reader  understand  and  assess  trends  and 
significant changes in the results of operations and financial condition of Yellow Pages Limited and its subsidiaries for the years 
ended December 31, 2015 and 2014 and should be read in conjunction with our  Audited Consolidated Financial Statements 
and  accompanying  notes  for  the  years  ended  December  31,  2015  and  2014.  Quarterly  reports,  the  annual  report,  
Supplemental  Disclosure  and  the  annual  information  form  (AIF)  can  be  found  on  SEDAR  at  www.sedar.com  and  under  the 
“Investor Relations - Reports & Filings” section of our corporate website: http://corporate.yp.ca. 

The financial information presented herein has been prepared on the basis of International Financial Reporting Standards (IFRS) for 
financial  statements  and  is  expressed  in  Canadian  dollars,  unless  otherwise  stated.  The  audited  IFRS-related  disclosures  and 
values in this MD&A have been prepared using the standards and interpretations currently issued and effective at the end of our 
reporting period, December 31, 2015.   

Our reporting structure reflects how we manage our business and how we classify our operations for planning and for measuring 
our performance. 

In this MD&A, the words “we”, “us”, “our”, the “Company”, the “Corporation”, “Yellow Pages” and “YP” refer to Yellow Pages Limited 
and  its  subsidiaries  (including  Yellow  Pages  Digital  &  Media  Solutions  Limited,  411  Local  Search  Corp.  (411.ca),  Yellow  Pages 
Homes Limited (Yellow Pages NextHome), YPG (USA) Holdings, Inc. and Yellow Pages Digital & Media Solutions LLC  (the latter two 
collectively YP USA), Bookenda Limited, formerly 4400348 Canada Inc. (Bookenda), YP Dine Solutions Limited (YP Dine), and 9059-
2114 Québec Inc. and ByTheOwner Inc. (the latter two collectively ComFree/DuProprio)). 

FORWARD-LOOKING INFORMATION 

This MD&A contains assertions about the objectives, strategies, financial condition, results of operations and businesses of YP. 
These  statements  are  considered  “forward-looking”  because  they  are  based  on  current  expectations  of  our  business,  on  the 
markets we operate in, and on various estimates and assumptions. 

Forward-looking information and statements are based on a number of assumptions which may prove to be incorrect. In making 
certain forward-looking statements, we have made the following assumptions: 

 

 

 

 

 

 

 

 

 

 

 

that general economic conditions in Canada will not materially deteriorate beyond currently anticipated levels;  

that  investments  in  branding  will  evolve  legacy  perceptions  and  boost  awareness  of  our  digital  media  platforms  and 
marketing solutions;   

that  we  will  be  able  to  acquire  new  customers  at  the  currently  anticipated  rate  and  currently  anticipated  Average 
Revenue per Customer (ARPC);  

that customer retention rates will not be materially lower than currently anticipated;  

that print decline rates stabilize; 

that we will be able to introduce, sell and provision new products and services that will generate the anticipated return 
on investment (ROI) for customers; 

that  investments  in  new  content  and  digital  experiences  across  our  owned  and  operated  properties  will  protect  digital 
audiences;  

that the revenue mix between our digital owned and operated, services and resale solutions will not materially change 
from currently anticipated levels; 

that exposure to foreign exchange risk arising from foreign currency transactions will remain insignificant;  

that we will be able to realize efficiency gains; and 

that we will be able to attract and retain key personnel in key positions.  

Forward-looking information and statements are also based upon the assumption that none of the identified risk factors that could 
cause actual results to differ materially from the anticipated or expected results described in the forward-looking information and 
statements will occur. 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

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MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

When used in this MD&A, such forward-looking statements may be identified by words such as “aim”, “anticipate”, “believe”, “could”, 
“estimate”, “expect”, “goal”, “intend”, “objective”, “may”, “plan”, “predict”, “seek”, “should”, “strive”, “target”, “will”, “would” and other 
similar terminology. These statements reflect current expectations regarding future events and operating performance and speak 
only  as  at  the  date  of  this  MD&A.  The  Corporation  assumes  no  obligation  to  update  or  revise  them  to  reflect  new  events  or 
circumstances,  except  as  may  be  required  pursuant  to  securities  laws.  Forward-looking  statements  involve  significant  risks  and 
uncertainties, should not be read as guarantees of future results or performance, and will not necessarily be accurate indications of 
whether  or  not  such  results  or performance  will  be  achieved.  A  number  of  factors  could  cause  actual  results  or  performance  to 
differ materially from the results or performance discussed in the forward-looking statements and could have a material adverse 
effect on the Corporation, its business, results from operations and financial condition, including, but not limited to, the following 
risk factors discussed under the “Risks and Uncertainties” section of this MD&A, and those described in the “Risk Factors” section 
of our AIF: 

 

 

 

 

 

 

 

 

 

 

 

Substantial competition could reduce the market share of the Corporation;  

A higher than anticipated rate of decline in print revenue resulting from changes in preferences and consumer habits;  

The inability of the Corporation to attract, retain and upsell customers; 

The inability of the Corporation to successfully enhance and expand its offering of digital and new media products; 

A  higher  than  anticipated  proportion  of  revenues  coming  from  the  Corporation’s  digital  products  with  lower  margin, 
such as services and resale; 

The  Corporation’s  business  depends  on  the  usage  of  its  online  and  mobile  properties  and  failure  to  protect  traffic 
across the Corporation’s digital properties could impair its ability to grow revenues and expand its business;   

The inability of the Corporation to generate sufficient funds from operations, debt financings, equity financings or refinancing 
transactions;  

The Corporation’s substantial indebtedness could adversely affect its efforts to refinance;  

Incremental contributions by the Corporation to its pension plans;  

Failure by either the Corporation or the Telco Partners (as defined herein) to fulfill the obligations set forth in the agreements 
between the Corporation and the Telco Partners; 

Failure by the Corporation to adequately protect and maintain its brands and trademarks, as well as third party infringement 
of such; 

  Work stoppages and other labour disturbances;  

 

 

 

 

 

 

 

The Corporation’s inability to attract and retain key personnel;  

Challenge by tax authorities of the Corporation’s position on certain income tax matters;  

The loss of key relationships or changes in the level or service provided by digital portals, search engines, individual websites, 
mobile manufacturers and Operating Systems providers; 

The failure of the Corporation’s computers and communications systems;  

The inability of the Corporation to develop information and technology systems and platforms required to execute the 
Corporation’s Return to Growth Plan; 

The inability of the Corporation to realize operational efficiencies and cost savings across its operations; and 

The Corporation might be required to record additional impairment charges. 

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YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

DEFINITIONS RELATIVE TO UNDERSTANDING OUR RESULTS 

Income  from  Operations  before  Depreciation  and  Amortization,  and  Restructuring  and  Special  Charges  (Adjusted 
EBITDA) 

We report on our Income from operations before depreciation and amortization, and restructuring and special charges (Adjusted 
EBITDA).  Adjusted  EBITDA  is  not  a  performance  measure  defined  under  IFRS  and  is  not  considered  an  alternative  to  income 
from  operations  or  net  earnings  in  the  context  of  measuring  Yellow  Pages’  performance.  Adjusted  EBITDA  does  not  have  a 
standardized  meaning  and  is  therefore  not  likely  to  be  comparable  with  similar  measures  used  by  other  publicly  traded 
companies. Adjusted EBITDA should not be used as an exclusive measure of cash flow since it does not account for the impact 
of working capital changes, taxes, interest payments, capital expenditures, business acquisitions, debt principal reductions and 
other sources and uses of cash, which are disclosed on page 28 of this MD&A.  

We  define  Adjusted  EBITDA  as  revenues  less  operating  costs,  as  shown  in  Yellow  Pages  Limited’s  consolidated  income 
statements.  We  use  Adjusted  EBITDA  to  evaluate  the  performance  of  our  business  as  it  reflects  its  ongoing  profitability.  We 
believe  that  certain  investors  and  analysts  use  Adjusted  EBITDA  to  measure a  company’s ability  to  service  debt  and  to  meet 
other payment obligations or as a common measurement to value companies in the  media and marketing solutions industry. 
We believe that certain investors and analysts also use Adjusted EBITDA to evaluate the performance of our business. Adjusted 
EBITDA is also one component in the determination of short-term incentive compensation for all management employees. 

Free cash flow 

Free cash flow is a non-IFRS measure generally used as an indicator of financial performance. It should not be seen as a substitute 
for cash flow from operating activities. Free cash flow is defined as cash flow from operating activities, as reported in accordance 
with IFRS, less an adjustment for capital expenditures. Free cash flow is not a standardized measure and is not comparable with 
that of other public companies.  

This MD&A is divided into the following sections: 

1. 

2. 

3. 

4. 

5. 

6. 

7. 

Our Business, Mission, Strategy and Capability to Deliver Results 

Results 

Liquidity and Capital Resources 

Free Cash Flow 

Critical Assumptions 

Risks and Uncertainties 
Controls and Procedures 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

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MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

1.  OUR BUSINESS, MISSION, STRATEGY AND CAPABILITY TO DELIVER RESULTS 

OUR BUSINESS 

Yellow  Pages  is  a  leading  media  and  marketing  solutions  company  in  Canada,  offering  small  and  medium-sized  enterprises 
(SMEs)  services  to  help  them  connect  with  local  consumers.  The  Company  provides  SMEs  full-serve  access  to  one  of  the 
country’s most comprehensive suites of digital and traditional marketing solutions, which include products such as online and 
mobile priority placement on Yellow Pages’ owned and operated media, content syndication, search engine solutions, website 
fulfillment, social media campaign management, digital display advertising, video production and print advertising. Through its 
extensive  sales  force,  the  Company  acts  as  dedicated  marketing  professionals  for  approximately  245,000  local  businesses 
across  Canada.  This  large  and  primarily  face-to-face  sales  force  is  broken  down  into  various  channels,  each  dedicated  to 
offering customers a specialized level of service based on size and spend.  

Via  its  Mediative  division,  Yellow  Pages  offers  dedicated  marketing  and  performance  media  services  to  national  clients  
Canada-wide.  Operating  an  extensive  publisher  network  and  one  of  the  country’s  largest  pools  of  high-intent  consumer  data, 
Mediative  provides  national  brands  and  enterprises  with  innovative  marketing  solutions  that  reach,  engage  and  convert 
potential customers.  

In  addition,  Yellow  Pages  offers  digital  advertising  solutions  to  the  Canadian  real  estate  industry,  helping  home  buyers  and 
sellers connect and transact with one another. Through ComFree/DuProprio (CFDP) and Yellow Pages NextHome, the Company 
services  the real  estate  industry,  including  new  construction  leaders,  landlords  and  property management  firms,  by  providing 
digital advertising solutions to help them connect with prospective buyers, sellers and renters. CFDP positions Yellow Pages as a 
leader in the Canadian consumer-to-consumer digital real estate marketplace, empowering consumers by providing them with 
trusted media and solutions to sell their homes in a proven and cost-effective manner. 

Yellow  Pages  owns  and  operates  one  of  Canada’s  largest  and  richest  databases  of  local  merchant  information.  This  content 
reaches  audiences  via  a  number  of  desktop,  mobile  and  print  properties,  which  continue  to  serve  as  effective  advertising 
platforms  to  SMEs  and  national  retailers.  To  help  Canadians  discover  everything  their  neighbourhood  has  to  offer,  the 
Company’s network of media properties is becoming increasingly specialized across the high value search verticals of services, 
real estate, dining and retail. A description of the Company’s existing digital media properties is found below:  

 

 

 

 

 

 

 

 

 

 

YP™  –  Available  both  online  at  YP.ca  and  as  a  mobile  application,  YP  allows  users  to  discover  their  local 
neighbourhoods through comprehensive merchant profiles and relevant editorial content;  

YP  Shopwise™  –  Mobile  application  offering  geo-localized  deals  and  flyers,  as  well  as  access  to  product  catalogues 
from local and national retailers Canada-wide;  

RedFlagDeals.com™ – Canada’s leading provider of online and mobile promotions, deals, coupons and shopping tools; 

CFDP – Currently the fourth most-visited network of real estate digital properties in Canada and Québec’s leading real 
estate site, CFDP offers homeowners a proven, professional and cost effective service to market and sell their homes; 

YP Dine™ – Mobile application that allows users to discover, search for and book local restaurants based on time of 
day, mood, purpose and expert suggestions, in addition to offering online food ordering and delivery functionalities; 

Bookenda.com  –  Digital  property  offering  a  leading  online  transaction  platform  for  users  and  merchants  to  easily 
interact and manage bookings;  

dine.TO  –  Provides  users  in  the  Greater  Toronto  Area with  an  extensive  database  of  online  local  restaurant  listings, 
reviews, deals, playlists and events, as well as real-time online ordering capabilities;  

Yellow Pages NextHome – Provides Canadians with valuable information to help them make the right buying, selling, 
and/or  renting  decision.  Digital  properties  operating  under  the  Yellow  Pages  NextHome  umbrella 
include  
YP NextHome Rent and YP NextHome New Construction;  

Canada411 (C411) – One of Canada’s most frequented and trusted online and mobile destinations for personal and 
local business information; and 

411.ca – Digital directory service to help users find and connect with people and local businesses. 

MISSION 

We exist to champion the local neighbourhood economy by enabling Canada’s businesses and consumers to connect, interact 
and build relationships in order to create local opportunities. 

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YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

STRATEGY AND CAPABILITY TO DELIVER RESULTS 

Our  objective  is  to  become  the  leading  local  digital  company  in  Canada  by  fostering  strong  business  relationships  between 
Canadian businesses and consumers, while also developing an unparalleled local media presence across the country. 

The Return to Growth Plan (the Plan) was introduced in early 2014 to grow Yellow Pages into a leading Canadian digital company. 
The Plan sets out to accomplish these objectives by (1) strengthening the Company’s digital brand perception among Canadians,  
(2)  growing  adoption  and  usage  of  its  network  of  digital  media  properties,  and  (3)  enhancing  its  value  proposition  to  local  and 
national merchants as it relates to effective digital marketing. As a result of these achievements, Yellow Pages anticipates returning 
to  a  growth  in  its  customer  count  by  2017,  and  ultimately,  growth  in  revenues  and  profitability  (Adjusted  EBITDA)  by  2018.  In 
parallel, the Plan is expected to realize operational efficiencies across the organization and deliver the required financial liquidity to 
fully deleverage the balance sheet by 2018.  

Yellow Pages has made significant progress in the execution of the Plan and its growth into a digital company: 

  Digital  Revenues  –  Consolidated  digital  revenues  grew  9.8%  year-over-year  to  reach  $486.3  million  in  2015.  For  the 
fourth  quarter  ended  December  31,  2015,  digital  revenues  grew  10.5%  year-over-year  to  $129.2  million,  representing 
62% of consolidated revenues;  

 

Adjusted  EBITDA –  Adjusted  EBITDA totalled $260.7 million or  31.4% of revenues  in 2015, relative to $316  million  or 
36% of revenues in 2014. Fuelled by digital revenue growth and lower employee related expenses, Adjusted EBITDA for 
the  fourth  quarter  ended  December  31,  2015,  reached  $64.5  million  or  30.9%  of  revenues,  as  compared  to  
$64.8 million or 30.1% of revenues for the same period last year;  

  Debt Repayment – Yellow Pages repaid $100.3 million of its 9.25% senior secured notes  in 2015 and $393.3 million 
since their issuance on December 20, 2012. As at December 31, 2015, the Company had net debt of $430.6 million; 

 

Customer  Count  –  The  Company’s  customer  count  reached  245,000  customers  as  at  December  31,  2015  as 
compared to 256,000 customers as at December 31, 2014. Improvements to customer count metrics continue to be 
fuelled  by  accelerated  customer  acquisition  and  stable  retention  rates.  For  the  twelve-month  period  ended  
December 31, 2015, the Company acquired 30,800 new customers, up from 22,100 customers in 2014 and surpassing 
Yellow Pages’ 2015 customer acquisition target of 30,000. Customer retention reached 85% in 2015, an improvement 
relative to 84% last year; and 

  Digital Visits – Total digital visits grew 9.4% year-over-year to reach 464 million in 2015, up from 424.1 million in 2014. 
Total  digital  visits  measures  the  number  of  visits  made  across  the  YP,  YP  Shopwise,  YP  Dine,  RedFlagDeals,  C411, 
Bookenda  and  dine.TO  online  and  mobile  properties,  as  well  as  visits  made  across  the  properties  of  the  Company’s 
application syndication partners. 

These  achievements  were  made  possible  by  the  successful  and  timely  execution  of  various  initiatives  underlying  Yellow  Pages’ 
Return to Growth Plan, which include:  

Extending its Brand Promise 

Various  branding  initiatives were  launched  over  the  course  of 2015  to  grow  awareness  and adoption  of  Yellow  Pages’  digital 
media and marketing offerings.    

The Company held a number of media campaigns in 2015 to advertise its suite of mobile applications. With a focus on the YP 
and YP Shopwise mobile applications, these multimedia campaigns were rolled out in Vancouver, Calgary, Toronto and Montreal 
to showcase the applications’ unique ability to quickly and easily connect Canadians with local merchants.  

local  shopping  and  the  growth  of 

In  further  support  of 
its  third  annual  
Shop The Neighbourhood (STN) event on Saturday, November 28, 2015 across 400 Canadian neighbourhoods.  Held during a 
weekend when many Canadians shop at U.S. retailers to take advantage of Black Friday and Cyber Monday deals, STN garnered 
the  participation  of  over  12,500  local  Canadian  merchants  who  offered  6,300  deals  exclusive  to  the  YP  Shopwise  mobile 
application. For the first time in the event’s history, STN introduced Beacon technologies  in various neighbourhoods, allowing 
participating merchants to push deal-related notifications to YP Shopwise users while they shopped on location. 

local  economies,  Yellow  Pages  hosted 

The  Company  will  continue  to  strengthen  its  brand  promise  in  2016.  Comprised  of  various  forms  of  multimedia  campaigns 
Canada-wide,  these  initiatives  will  serve  to  shift  Yellow  Pages’  perception  among  SMEs  and  consumers,  drive  additional 
merchants to invest in the Company’s marketing solutions, and protect usage across Yellow Pages’ verticalized suite of desktop 
and mobile destinations.  

Strengthening its Media Assets 

Total digital visits (TDV) grew to 464 million for the year ended December 31, 2015, up 9.4% from 424.1 million visits in 2014. 
For the fourth quarter ended December 31, 2015, TDV totaled 118.2 million, up from 117.4 million  for the same period last 
year. TDV performance during the fourth quarter of 2015 was principally impacted by a change to the layout of Google’s mobile 
web search results pages, which pushed the organic results for all mobile web publishers lower on Google’s search pages.  The 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

13
5  

 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

ranking of Yellow Pages’ listings on Google’s mobile web search results pages remained relatively unchanged despite this layout 
change, a reflection of the relevancy and quality of the Company’s listings.  

The Company will continue to improve the quality, completeness and relevance of the user experience across its digital media 
properties. 

The richness of Yellow Pages’ content has been recognized by Apple Maps in 2015, who has started syndicating the Company’s 
business information (including addresses, phone numbers, hours of operations, geo-coordinates, website URLs, photos, ratings 
and reviews) across its Canadian mobile search engine results pages. 

Yellow Pages also introduced new mobile applications in 2015 to better address the verticalized needs of Canadian consumers. 
Supported by the acquisitions of Bookenda and dine.TO in December 2014, YP Dine was launched nationally in June 2015 to 
act  as  Canadians’  trusted  dining  application.  YP  Dine  allows  users  to  search  from  an  extensive  database  of  Canadian 
restaurants,  filter  their  selections  based  on  time  of  day,  mood,  activity,  and  expert  reviews,  and  leverage  Bookenda’s 
technologies to book a table directly from their mobile phones. Recognizing the application’s unique user proposition, YP Dine 
was selected by Apple as one of 2015’s best new mobile applications. 

Most recently, Yellow Pages acquired CFDP on July 1, 2015, growing the Company into a leading digital real estate marketplace. 
Operating under the DuProprio and ComFree banners in Quebec and the rest of Canada, respectively, CFDP operates online and 
mobile properties that connect home buyers with home sellers without intermediation from traditional real estate brokers. CFDP 
is  currently  the  fourth  most  visited  digital  network  of  real  estate  properties  in  Canada  and  Quebec’s  leading  real  estate  site, 
holding a 17% share of the province’s listings market. The acquisition extends Yellow Pages’ reach of Canadian home buyers 
and sellers, while also providing them with the platforms and technologies required to buy and sell their homes in a proven, cost 
effective manner.  

In 2016, a deeper focus will be placed on integrating and improving transactional functionalities across the Company’s mobile 
applications.  These  enhancements  will  impact  Yellow  Pages’  existing  verticals,  growing  the  Company’s  digital  media  network 
into a trusted destination for Canadians to  quickly and easily solve their everyday needs. By providing Canadians with mobile 
technologies that help them make smarter shopping decisions and  get closer to the transaction, the Company aims to create 
more  engaged  audiences,  grow  direct  traffic,  and  deliver  richer  return  on  investment  for  merchants  leveraging  Yellow  Pages’ 
mobile media as a key marketing platform. 

Enhancing its Customer Value Proposition 

The Company’s customer count reached 245,000 customers as at December 31, 2015 as compared to 256,000 customers as 
at  December  31,  2014,  representing  a  net  customer  count  decline  of  11,000  customers  in  2015,  down  significantly  from 
20,000 and 33,000 net customers lost in 2014 and 2013, respectively. Growth in the customer count is critical to delivering 
sustainable digital revenue growth and consequently, allowing Yellow Pages to return to revenue and Adjusted EBITDA growth by 
2018.  

Yellow Pages acquired 30,800 new customers during the twelve-month period ended December 31, 2015, exceeding internal 
targets and last year’s acquisition of 22,100 new customers. New technologies, incentive programs and marketing solutions, as 
well as a stronger sales culture, have each played a key role in accelerating customer acquisition. Over the course of 2015, the 
Company deployed a new customer relationship management platform to optimize lead assignment, conversion rates, and the 
productivity of Yellow Pages’ sales representatives. The Company’s sales representatives are now  equipped with technologies 
and  customer-facing  tools  that  improve  the  way  they  sell  and  consult,  utilizing  proprietary  market  intelligence  to  build  value-
enhancing  digital  marketing  programs  for  clients.  The  launch  of  the  Presence  solution  in  April  2015  also  encouraged  new 
customer acquisition, helping SMEs syndicate their business listings across the web at entry-level pricing.  

The renewal rate among customers grew to 85% for the year ended December 31, 2015. This compares to a renewal rate of 
84% for year ended December 31, 2014, an improvement that exceeded internal targets and was supported by the delivery of 
enhanced ROI and a richer customer experience. New processes and technologies were introduced across the Company’s sales, 
customer  service  and  fulfillment  teams  to  improve  the  quality  of  the  services  offered  to  merchants.  In  conjunction,  new  self-
serve  features  were  made  available  to  customers  within  the  Company’s  business-to-business  360º  Business  Centre 
(http://businesscentre.yp.ca/), offering merchants the ability to update their business profile and track the performance of their 
marketing campaigns in real time.  

CUSTOMER ACQUISITION AND RENEWAL1 

For the years ended December 31, 

Customer count 

New customers 

Customer renewal rate 

1  YP core only, excludes the contribution of Mediative, 411.ca, Yellow Pages NextHome and CFDP.  

14
6  

YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

2015 

245,000 

30,800 

85% 

2014 

256,000 

22,100 

84% 

 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Increasing the size of the customer base will remain a critical component of Yellow Pages’ Return to Growth Plan. The Company 
anticipates returning to a growth in the customer count, at latest, by 2017, supported by initiatives  that accelerate  customer 
acquisition and protect client renewal.  

New  technologies,  such  as  the  adoption  of  strategic  and  fact-based  selling  strategies  among  our  face-to-face  and  telephony 
sales  channels,  will  be  implemented  to  support  higher  lead  conversion  rates.  In  conjunction,  processes  related  to  sales, 
fulfillment and customer service will be further automated to improve the quality of merchants’ digital marketing programs. 

Gaining Efficiencies 

Yellow  Pages  seeks  opportunities  to  gain  efficiencies  across  its  print  and  digital  operations.  The  Company  has  reduced  print 
manufacturing and distribution costs by eliminating systematic door-to-door distribution of the print directory and rather, having 
directories  made  available  through  public  street  boxes  and  retailer  racks.  Yellow  Pages  has  also  finalized  a  comprehensive 
organizational  review  (the  Corporate  Realignment)  during  the  second  half  of  2015,  building  a  leaner,  more  agile  and 
collaborative organization. The Corporate Realignment follows suit to the progress Yellow Pages has made in the execution of its 
Plan, specifically from interdependencies built between Yellow Pages’ information technology, strategy and marketing functions 
and  the  decommissioning  of  legacy  systems,  platforms  and  processes.  The  Corporate  Realignment  reduced  the  Company’s 
workforce  by  approximately  300  employees  during  the  third  and  fourth  quarters  of  2015,  affecting  roles  that  have  been 
integrated within other functions or that are no longer aligned with Yellow Pages’ digital reality.  

Operational  efficiencies  will  continue  to  be  realized  over  the  course  of  2016,  sourced  from  the  ongoing  optimization  of  print 
operations, in addition to costs savings realized from the insourcing and automation of various fulfillment functions.  

OUTLOOK 

The  Company  affirms  its  long-term  financial  outlook  relative  to  the  Return  to  Growth  Plan.  The  Plan  serves  to  grow  
Yellow  Pages  into  a  leading  Canadian  digital  company,  ultimately  returning  the  Company  to  consolidated  revenue  and  
Adjusted EBITDA growth by 2018. For the year ending December 31, 2016, Yellow Pages anticipates delivering: 

 

 

 

 

Year-over-year organic digital revenue growth in the high single digits;  

Adjusted EBITDA margins of 30%; 

Capital expenditures, net of related lease incentives, of $60 million; and 

Repayment of approximately $100 million of its 9.25% senior secured notes. 

As part of establishing the above guidance, the Company made a number of assumptions:  

 

 

 

 

Economic conditions in Canada do not materially deteriorate beyond currently anticipated levels;   

Exposure to foreign exchange risk arising from foreign currency transactions remains insignificant. Annual  expenditures, 
net of revenues, denominated in U.S. dollars, are approximately $30 million;  

Canadian local digital advertising market experiences growth of 10% per year;   

Print decline rates stabilize;   

  We  will  be  able  to  introduce,  sell  and  provision  new  products  and  services  that  will  generate  the  anticipated  ROI  for 

customers;  

 

 

 

 

 

The revenue mix between the Company’s digital owned and operated, services and resale solutions will not materially 
change from currently anticipated levels; 

The Company will be able to further accelerate customer acquisition levels at currently anticipated ARPC and, over time, 
retain and upsell newly acquired customers;  

Investments in branding will evolve legacy perceptions and boost awareness of our digital media platforms;   

Investments  in  new  content  and  digital  experiences  across  our  owned  and  operated  properties  will  protect  digital 
audiences; and 

The Company will be able to realize efficiency gains. 

The Company cautions that the assumptions used to prepare the Outlook provided above, although currently reasonable, may 
prove to be incorrect or inaccurate. Accordingly, our actual results may differ materially from our expectations as set forth in this 
section.  The  Outlook  provided  above  should  be  read  in  conjunction  with,  and  is  qualified  by,  the  section  Forward-Looking 
Information beginning on page 9 of this MD&A. 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

15
7  

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

2.  RESULTS  

This  section  provides  an  overview  of  our  financial  performance  in  2015  compared  to  2014  and  2013.  We  present  several 
metrics  to  help  investors  better  understand  our  performance.  Some  of  these  metrics  are  not  measures  recognized  by  IFRS. 
Definitions  of  these  financial  metrics  are  provided  on  page  11  of  this  MD&A  and  are  important  aspects  which  should  be 
considered when analyzing our performance. 

OVERALL  

 

Revenues decreased by $47.8 million or 5.4% to $829.8 million compared to the previous year. 

  Digital revenues grew 9.8% year-over-year to reach $486.3 million in 2015. For the year ended December 31, 2015, 

digital revenues represented 58.6% of consolidated revenues, up from 50.5% for the same period in 2014. 

 

Income  from  operations  before  depreciation  and  amortization  and  restructuring  and  special  charges  (Adjusted  EBITDA) 
decreased by $55.3  million or  17.5% to $260.7  million for the year ended December 31, 2015 compared to the  same 
period in 2014.  

HIGHLIGHTS 
(IN THOUSANDS OF CANADIAN DOLLARS– EXCEPT PER SHARE AND PERCENTAGE INFORMATION) 

For the years ended December 31, 

Revenues 

Income from operations before depreciation and amortization, and restructuring and special charges 

(Adjusted EBITDA) 

Adjusted EBITDA margin 

Net earnings 

Basic earnings per share  

Cash flows from operating activities  

Free cash flow1 

1  Please refer to Section 4 for a reconciliation of free cash flow.  

2015 

   $ 

829,771 

  $ 

260,687 

31.4% 

61,055 

2.29 

197,566 

  $ 

   $ 

  $ 

    $ 

122,145 

2014 

877,528 

315,976 

36% 

188,540 

6.95 

156,507 

72,557 

$ 

$ 

$ 

$ 

$ 

$ 

REVENUES
REVENUES 
(IN MILLIONS OF DOLLARS)
(IN MILLIONS OF DOLLARS) 

(5.4%)
(5.4%) 

ADJUSTED EBITDA
ADJUSTED EBITDA 
(IN MILLIONS OF DOLLARS)
(IN MILLIONS OF DOLLARS) 

(17.5%)

(17.5%) 

2015

2015

2014

2014

$829.8

$829.8 

$877.5

$877,5 

2015

2015

2014

2014

$260.7

$260.7 

$316

$316 

16
8  

YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
CONSOLIDATED OPERATING AND FINANCIAL RESULTS 
(IN THOUSANDS OF CANADIAN DOLLARS – EXCEPT PER SHARE INFORMATION) 

For the years ended December 31, 

Revenues 

Operating costs 

Income from operations before depreciation and amortization, 

restructuring and special charges  

Depreciation and amortization  

Restructuring and special charges 

Income from operations 

Financial charges, net 

Earnings before income taxes and earnings 

from investments in associates  

Provision for (recovery of) income taxes 

Earnings from investments in associates 

Net earnings 

MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

2015 

2014 

2013 

  $ 

829,771  $ 

877,528  $  971,761 

569,084 

561,552 

555,649 

260,687 

315,976 

416,112 

80,837 

30,834 

149,016 

60,922 

88,094 

27,039 
 

78,076 

18,359 

60,164 

23,338 

219,541 

332,610 

72,116 

93,357 

147,425 

239,253 

(40,937) 

63,421 

(178) 

(698) 

  $ 

61,055  $ 

188,540  $  176,530 

Basic earnings per share attributable to common shareholders 

Diluted earnings per share attributable to common shareholders 

  $ 

  $ 

2.29  $ 

2.05  $ 

6.95  $ 

5.81  $ 

6.34 

5.46 

As at December 31,  

Total assets 

Long-term debt (including current portion, excluding  

exchangeable debentures) 

Exchangeable debentures  

2015 

2014 

2013 

  $  1,710,627  $  1,749,560  $  1,794,034 

$ 

  $ 

407,353  $ 

507,911  $  647,468 

90,478  $ 

88,959  $ 

87,934 

ANALYSIS OF CONSOLIDATED OPERATING AND FINANCIAL RESULTS 

FISCAL YEAR 2015 VERSUS 2014 

Revenues 

Revenues decreased by 5.4% year-over-year to reach  $829.8 million  in 2015. This compares to $877.5 million  for the same 
period last year. Revenues remain adversely impacted by a lower customer count within Yellow Pages’ core business, in addition 
to a decrease in print spending among renewing customers.  

Digital  revenues  are  a  growing  contribution  of  the  Company’s  consolidated  revenue  base.  Digital  revenues  grew  by  9.8%  
year-over-year to reach $486.3 million in 2015, or 58.6% of revenues, as compared to $442.8 million, or 50.5% of revenues, for 
the same period last year. Growth in digital revenues was principally driven by accelerated customer acquisition and growth in 
digital spending among the Company’s renewing customers, as well as the acquisition of CFDP on July 1, 2015. Excluding CFDP, 
digital revenues for the year ended December 31, 2015 grew by approximately 6% year-over-year.  

Yellow  Pages’  customer  count  reached  245,000  as  at  December  31,  2015,  relative  to  256,000  customers  as  at  
December  31,  2014.  This  represents  a  net  customer  count  decline  of  11,000  customers  in  2015,  down  significantly  from 
20,000  net  customers  lost  in  2014.  Accelerated  customer  acquisition  as  well  as  improved  customer  retention  rates,  have 
helped  deliver  this  performance.  Yellow  Pages  acquired  30,800  new  customers  during  the  twelve-month  period  ended 
December  31,  2015,  exceeding  internal  targets  and  last  year’s  acquisition  of  22,100  new  customers.  The  customer  renewal 
rate  also  grew  to  85%  for  the  year  ended  December  31,  2015,  up  from  84%  in  2014  (for  further  details,  see  Strategy  and 
Capability to Deliver Results: Enhancing its Customer Value Proposition).  

The  Company  remains  committed  to  upselling  digital  customers  and  helping  them  build  more  comprehensive  marketing 
programs. For the year ended December 31, 2015, 44% of renewing customers experienced a year-over-year increase in annual 
spending,  as  compared  to  31%  of  customers  over  the  same  period  last  year.  The  upselling  of  digital  customers  is  a  core 
component  of  Yellow  Pages’  ability  to  deliver  long-term  sustainable  digital  revenue growth,  particularly  as  new  customers  are 
acquired at low, entry-level ARPC. 

Fuelled  by  customer  acquisition  and  growth  in  digital  spending  among  renewing  customers,  digital-only  customers  grew  to 
54,500, or 22% of the customer base, as at December 31, 2015. This compared to 37,000 digital-only customers, or 14% of 
the customer base, as at the same period last year. The Company’s online and mobile priority placement solutions remain the 
most  adopted  by  SMEs,  with  penetration  reaching  61%  and  27%,  respectively,  as  at  December  31,  2015.  This  compares 
favourably to customer penetration of 57% and 24%, respectively, as at the same time last year.  

YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

17
9  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Print revenues decreased 21% year-over-year to reach $343.4 million in 2015, adversely impacted by a decline in the number 
of  print  customers  and  the  migration  of  print  marketing  spending  to  digital.  Print  revenue  decline  rates  have,  however, 
stabilized, in part supported by content enhancement and pricing initiatives that have protected usage of the print directory and 
encouraged renewal of print advertising spending among customers.  

CUSTOMER PENETRATION1 

As at December 31,  

Print 

Owned and Operated Digital Media2 

Online priority placement 

Mobile priority placement 

Legacy 

Digital Services3 

SPENDING DYNAMICS¹  

For the years ended December 31, 

Amongst Renewing Customers1 

Increase in spending4 

Customer distribution 

% of revenues 

Stable spending5 

Customer distribution 

% of revenues 

Decrease in spending6 

Customer distribution 

% of revenues 

2015 

78% 

66% 

61% 

27% 

1% 

10% 

2014 

85% 

63% 

57% 

24% 

4% 

10% 

2015 

2014 

44% 

32% 

39% 

27% 

17% 

41% 

31% 

30% 

51% 

30% 

18% 

40% 

Average Revenue per Customer (ARPC)7 

   $ 

2,930 

$ 

3,063 

OPERATIONAL INDICATORS 

As at December 31, 

YP 360º Solution Penetration1 

Digital-only customers1 

Digital revenues (in thousands of Canadian dollars) 8 

Digital revenues as a percentage of total revenues8 

2015 

38% 

54,500 

2014 

36.6% 

37,000 

 $ 

486,346 

$ 

442,830 

58.6% 

50.5% 

1  YP core only, excludes the contribution of Mediative, 411.ca, Yellow Pages NextHome and CFDP. 

2   Percentage  of  YP  customers  purchasing  at  least  one  Online  Priority  Placement,  Mobile  Priority  Placement,  PresenceEssential/PresencePro,  Content,  Video,  and/or 

Legacy product.  

3   Percentage  of  YP  customers  purchasing  at  least  one  PresenceExtended,  Website,  Search  Engine  Optimization  (SEO),  Search  Engine  Marketing  (SEM),  Facebook 

Solution, and/or Smart Digital Display product. 

4   Renewing YP customers experiencing an increase in spending of over 5%, on a year-over-year basis. 

5   Renewing YP customers experiencing an increase in spending between 0% and 5%, on a year-over-year basis. 

6   Renewing YP customers experiencing a decrease in spending on a year-over-year basis. 

7   The ARPC for the year ended December 31, 2014 was restated to exclude the contribution of Mediative. 

8   For the years ended December 31. 

18

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YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
   
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Adjusted EBITDA 

Adjusted  EBITDA  decreased  by  $55.3  million  to  $260.7  million  during  2015,  compared  with  a  decline  of  $100.1  million  to  
$316 million for the same period  in 2014. This represents a year-over-year decline of  17.5% during 2015, as compared to a 
year-over-year decline of 24.1% the year prior. Our Adjusted EBITDA margin for 2015 was 31.4% compared to 36% for 2014. 
The decrease in Adjusted EBITDA and Adjusted EBITDA margin for the year ended December 31, 2015 is due mainly to lower 
print revenues and a change in product mix, partly offset by cost saving initiatives and lower employee related expenses. The 
Adjusted EBITDA margin was also adversely impacted by the Company’s Mediative, 411.ca and CFDP operations, which operate 
at lower Adjusted EBITDA margins relative to Yellow Pages’ core business.  

Cost of sales increased by $12.9 million to $319.8 million in 2015, as compared to $306.9 million for the same period in 2014. 
The increase for the year is due primarily to the acquisitions of 411.ca and CFDP on June 1, 2014 and July 1, 2015, respectively, 
and a change in product mix, partly offset by cost savings generated from print optimization initiatives.    

Gross  profit  margin  decreased  to  61.5%  in  2015  compared  to  65%  in  2014.  The  decrease  is  primarily  due  to  a  change  in 
product mix and the acquisitions of 411.ca and CFDP.  

General and administrative expenses decreased by $5.4 million to $249.3 million during 2015 compared with $254.7 million 
for  the  year  ended  December  31,  2014.  The  decrease  is  mainly  attributable  to  cost  savings  associated  with  the  Corporate 
Realignment,  employee  related  expenses  and  amendments  to  our  pension  and  post-retirement  benefit  plans,  partly  offset  by 
expenses associated with 411.ca and CFDP. 

Depreciation and amortization 

Depreciation and amortization increased to $80.8 million during 2015 compared to $78.1 million in 2014. The increase is due to 
higher  capital  expenditures  in  connection  with  the  deployment  of  systems  and  platforms  as  the  Company  executes  its  digital 
transformation. 

Restructuring and special charges 

In 2015, we recorded restructuring and special charges of $30.8 million associated primarily with workforce reductions related 
to  the  Corporate  Realignment,  internal  reorganizations,  transaction  costs  associated  with  business  acquisitions,  and  contract 
termination costs, partially offset by a curtailment gain related to workforce reductions. In 2014, we recorded restructuring and 
special charges of $18.4 million associated primarily with internal reorganizations and workforce reductions, partially offset by a 
net curtailment gain related to workforce reductions. 

Financial charges  

Financial charges decreased by $11.2 million to $60.9 million during 2015 compared with $72.1 million for 2014. The decrease is 
mainly attributable to a lower level of indebtedness. As at December 31, 2015 and 2014, the effective average interest rate on our 
debt portfolio was 9%.   

Provision for (recovery of) income taxes 

The combined statutory provincial and federal tax rates were  26.70% and 26.56% for the years ended December 31, 2015 and 
2014, respectively. The Company recorded an expense of $27 million for the year compared to a recovery of $40.9 million in 2014. 
The Company recorded an expense of 30.69% on earnings for the year ended December 31, 2015 and a recovery of 27.77% on 
earnings for the year ended December 31, 2014.   

The  difference  between  the  effective  and  the  statutory  rates  in  2015  is  due  to  the  non-deductibility  of  certain  expenses  for  tax 
purposes. The difference between the effective and the statutory rates in 2014 is primarily due to a recovery of income taxes of 
$84.8 million related to the cancellation of certain income tax liabilities in the fourth quarter of 2014 following the settlement of tax 
assessments with the Canada Revenue Agency.   

Earnings from investments in associates 

On  June  1,  2014,  we  acquired  the  remaining  70%  interest  in  411.ca,  whose  results  are  now  consolidated  within  YP.  We 
recorded earnings of $0.2 million for the period from January 1, 2014 up to the acquisition date.  

Net earnings  

We recorded net earnings of $61.1 million during 2015 compared with $188.5 million for 2014. The decrease for the year is 
principally explained by lower Adjusted EBITDA and higher restructuring and special charges, in addition to a recovery of income 
taxes of $84.8 million during the fourth quarter of 2014 related to the cancellation of certain income tax liabilities following the 
settlement of tax assessments.  

YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

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MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

FISCAL 2014 VERSUS 2013 

Revenues 

Revenues  decreased by 9.7% to $877.5  million during 2014 compared with $971.8 million for 2013. Revenues  were mostly 
impacted  by  the  overall  loss  of  customers.  To  offset  existing  trends  and  return  to  a  growth  in  customer  count  by  2017,  
Yellow  Pages  invested  in  accelerating  the  annual  run-rate  of  customer  acquisition  and  delivering  an  improved  experience  to 
current and prospective customers. 

In  2014,  consolidated  print  revenues  decreased  23.1%  year-over-year  to  reach  $434.7  million.  To  support  print  revenues,  the 
Company launched the Print Product Simplification (PPS) initiative in 2014 in select rural markets. By increasing print advertisement 
sizes at little to no incremental cost to the customer, PPS protects customer renewal while preserving content and promoting usage 
of  the  print  directory.  PPS  also  simplifies  the  selling  process  for  our  MACs  by  reducing  the  number  of  print  offers  available  to 
customers.  

Consolidated digital revenues reached $442.8 million in 2014 representing an increase of 9%. A key milestone was achieved 
during 2014 as consolidated digital revenues exceeded 50% of revenues. For the year ended December 31, 2014, consolidated 
digital revenues  represented 50.5% of consolidated revenues, up from 41.8%  for the same period last year. Digital revenues 
across the Company’s core YP operations, which exclude the impact of Mediative, 411.ca and YP Next Home, increased by 9.1% 
year-over-year. This growth was driven by the ongoing migration of customers’ print spend towards digital solutions, as well as 
accelerated customer acquisition, as the majority of new customers only purchase digital products. As at December 31, 2014, 
digital-only customers grew to 37,000, compared to 23,900 as at the same date last year. Digital-only customers represented 
14.5% of YP’s customer base as at December 31, 2014, up from 8.7% as at the same time last year.  

As  at  December  31,  2014,  57.3%  of  YP’s  customers  were  purchasing  our  owned  and  operated  online  priority  placement 
products,  compared  to  47.1%  as  at  the  same  date  last  year.  Adoption  of  our  mobile  priority  placement  products  also  saw 
growth, with customer penetration reaching 24.1% as at December 31, 2014, as compared to 14.9% for the prior year. Yellow 
Pages invested in growing traffic across its network of digital solutions to promote customer adoption, retention and ROI across 
its owned and operated priority placement products.  

Adjusted EBITDA 

Adjusted EBITDA decreased by $100.1 million to $316 million during 2014 compared with $416.1 million in 2013. The decrease 
in  Adjusted  EBITDA  was  due  mainly  to  lower  revenues  combined  with  a  lower  Adjusted  EBITDA  margin.  Our  Adjusted  EBITDA 
margin for 2014 was 36% compared to 42.8% for 2013. Lower revenues and incremental investments related to the Return to 
Growth Plan were the main contributors to the decrease in Adjusted EBITDA margin for 2014. 

Cost of sales decreased by $10.7 million to $306.9 million during 2014 compared with $317.6 million for 2013. The decrease for 
the year resulted from lower sales costs associated with lower revenues, lower print manufacturing costs and workforce reductions 
associated with our declining legacy business. These cost savings were partly offset by an increase in provisioning and fulfillment 
costs of our digital products and services as well as expenses related to 411.ca.   

Gross  profit  margin  decreased  to  65%  for  2014  compared  to  67.3%  for  2013.  The  decrease  is  primarily  due  to  a  decline  in  print 
revenues. 

General and administrative expenses increased by $16.6 million to $254.7 million during 2014 compared with $238.1 million 
for the same period in 2013. The increase was mainly attributable to investments related to the digital transformation, partially 
offset by lower bad debts as well as a non-recurring benefit associated with the positive outcome of a litigation. 

Depreciation and amortization 

Depreciation  and  amortization  increased  to  $78.1  million  during  2014  from  $60.2  million  in  2013.  The  increase  was  due  to 
higher  capital  expenditures  in  connection  with  the  deployment  of  systems  and  platforms  as  the  Company  executed  its  digital 
transformation. 

Restructuring and special charges 

In 2014, we recorded restructuring and special charges of  $18.4 million associated primarily with internal reorganizations and 
workforce reductions, partially offset by a curtailment gain related to workforce reductions. In 2013, we recorded restructuring and 
special charges of $23.3 million associated with a workforce reduction of approximately 300 employees, the termination and 
renegotiation of certain contractual obligations and the departure of the former President and Chief Executive Officer.  

Financial charges  

Financial charges decreased by $21.2 million to $72.1 million during 2014 compared with $93.4 million for 2013. The decrease 
for the year ended December 31, 2014 was mainly attributable to a lower level of indebtedness and higher interest income on the 
defined benefit plan’s assets. As at December 31, 2014, the effective average interest rate on our debt portfolio was 9% compared 
to 9.1% for 2013.   

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YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

(Recovery of) provision for income taxes 

The combined statutory provincial and federal tax rates were 26.56% and 26.46% for the years ended December 31, 2014 and 
2013, respectively. The Company recorded a recovery of $40.9 million for the year compared to an expense of $63.4 million in 
2013.  

The  difference  between  the  effective  and  the  statutory  rates  in  2014  is  primarily  due  to  a  recovery  of  incomes  taxes  of  
$84.8 million related to the cancellation of certain income tax liabilities in the fourth quarter of 2014 following the settlement of 
tax assessments with the Canada Revenue Agency. 

The  difference  between  the  effective  and  the  statutory  rates  in  2013  is  due  to  the  non-deductibility  of  certain  expenses  for  tax 
purposes.  

Earnings from investments in associates 

On June 1, 2014, we acquired the remaining 70% interest in 411.ca. During 2014, we recorded earnings of $0.2 million for the 
period from January 1, 2014 up to the acquisition date as compared to $0.7 million for the year ended December 31, 2013. 
Our earnings from our investments in associates for the year ended December 31, 2013 included the amortization of intangible 
assets in connection with this equity investment. 

Net earnings  

We recorded net earnings of $188.5 million during 2014 compared with $176.5 million for 2013. This was principally explained 
by lower Adjusted EBITDA, more than offset by a recovery of income taxes of $84.8 million related to the cancellation of certain 
income tax liabilities in the fourth quarter of 2014 following the settlement of tax assessments. 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

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MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

SUMMARY OF CONSOLIDATED QUARTERLY RESULTS 

QUARTERLY RESULTS 
(IN THOUSANDS OF CANADIAN DOLLARS – EXCEPT PER SHARE AND PERCENTAGE INFORMATION) 

Q4 

Q3 

Q2 

2015 

Q1 

Q4 

Q3 

Q2 

2014 

Q1 

Revenues 
Operating costs 
Income from 

operations before 
depreciation and 
amortization, and 
restructuring and 
special charges 
(Adjusted EBITDA) 

Adjusted EBITDA 
margin 
Depreciation and 
amortization  
Restructuring and 

$  208,505  $  210,593  $  204,771  $  205,902  $  215,319  $  218,427  $ 220,579  $  223,203 
128,582 

139,318 

135,116 

144,007 

146,783 

143,165 

150,487 

143,178 

64,498 

63,810 

61,593 

70,786 

64,832 

75,262 

81,261 

94,621 

30.9% 

30.3% 

30.1% 

34.4% 

30.1% 

34.5% 

36.8% 

42.4% 

20,792 

21,161 

20,212 

18,672 

22,003 

19,723 

18,146 

18,204 

special charges 

17,168 

9,113 

2,551 

2,002 

5,714 

2,746 

6,784 

3,115 

Income from 

operations  

Net earnings  
Basic earnings per 

share attributable 
to common 
shareholders 
Diluted earnings per 

share attributable 
to common 
shareholders  

26,538 
5,866 

33,536 
13,155 

38,830 
16,510 

50,112 
25,524 

37,115 
95,225 

52,793 
26,542 

56,331 
27,551 

73,302 
39,222 

$ 

0.22  $ 

0.49  $ 

0.62  $ 

0.95  $ 

3.53  $ 

0.98  $ 

1.01  $ 

1.43 

$ 

0.21 

$ 

0.44  $ 

0.54  $ 

0.81  $ 

2.88  $ 

0.84  $ 

0.87  $ 

1.22 

Revenues decreased throughout the quarters, principally impacted by an overall loss of customers, as well as a decline in print 
spending  among  renewing  customers.  Revenues  in  the  third  and  fourth  quarters  of  2015  were  favourably  impacted  by  the 
acquisition of CFDP on July 1, 2015. 

Our Adjusted EBITDA margin decreased in 2015 relative to 2014 reflecting declining print revenues and the loss of margin from 
a change in product mix. Starting in the second quarter of 2014, our Adjusted EBITDA margin was also negatively impacted by 
an  increasing  level  of  investments  related  to  the  Plan.  Our  Adjusted  EBITDA  margin  increased  in  the  first  quarter  of  2015, 
principally related to the timing of various investments related to the execution of the Company’s digital transformation as well 
as  a  favourable  impact  related  to  amendments  to  our  pension  and  post-retirement  benefit  plans.  Adjusted  EBITDA  margins 
remained relatively stable starting in the second quarter of 2015, as print revenue declines, changes in the product mix and the 
acquisition of CFDP were offset by cost savings initiatives, lower employee related expenses and amendments to  our pension 
and post-retirement benefit plans.  

Operating costs in the first quarter of 2014  were  favourably  impacted by a non-recurring benefit associated with the  positive 
outcome of a litigation. Operating costs in the first and third quarters of 2015 were positively impacted by amendments to our 
pension  and  post-retirement  benefit  plans,  while  operating  costs  in  the  fourth  quarter  of  2015  were  favourably  impacted  by 
lower employee related costs. Operating costs in the third and fourth quarters of 2015 were increased by the costs associated 
with CFDP, acquired on July 1, 2015.   

Depreciation  and  amortization  increased  quarter-over-quarter,  with  the  exception  of  the  first  quarter  of  2015,  as  a  result  of 
increased capital expenditures in connection with the deployment of platforms related to the Company’s digital transformation. 
The decrease in the first quarter of 2015 is mainly due to certain intangible assets being fully amortized.  

As  the  Company  advances  in  the  deployment  of  the  Plan  and  its  transformation  from  a  print  centric  to  a  digital  centric 
organization,  it  initiated  workforce  reductions  and  cost  containment  initiatives  resulting  in  restructuring  and  special  charges 
over the quarters.   

Our  net  earnings  for  the  fourth  quarter  of  2015  were  negatively  impacted  by  lower  Adjusted  EBITDA  and  higher  restructuring 
charges, whereas our net earnings for the fourth quarter of  2014 were favourably  impacted by a recovery of income taxes of 
$84.8 million related to the cancellation of certain income tax liabilities following the settlement of tax assessments.   

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YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

ANALYSIS OF FOURTH QUARTER 2015 RESULTS 

Revenues 

Revenues decreased by 3.2% to $208.5 million during the fourth quarter of 2015, as compared to $215.3 million for the same 
period  last  year.  Revenues  remained  adversely  impacted  by  a  lower  customer  count  within  Yellow  Pages’  core  business,  in 
addition to a decrease in print spending among renewing customers.  

Digital revenues reached $129.2 million in the fourth quarter of 2015 representing a growth of 10.5% compared to the same 
period  last  year.  For  the  fourth  quarter  ended  December  31,  2015,  consolidated  digital  revenues  represented  62%  of 
consolidated  revenues,  up  from  54.3%  for  the  same  period  last  year.  Digital revenue  growth  was  favourably  impacted  by  the 
acquisition  of  CFDP,  accelerated  customer  acquisition,  as  well  as  continued  growth  in  digital  spending  among  Yellow  Pages’ 
renewing  customers.  Excluding  CFDP,  digital  revenues  for  the  quarter  ended  December  31,  2015  grew  by  approximately  4% 
year-over-year. This performance was principally impacted by softer than anticipated growth in the Company’s national channel, 
Mediative, following a delay in the addition of new publishers to Mediative’s Advertising Network.  

Print revenues decreased 19.4% year-over-year to reach $79.3 million during the fourth quarter of 2015, exhibiting stable annual 
declines. 

Adjusted EBITDA 

Adjusted EBITDA remained relatively stable, reaching $64.5 million during the fourth quarter of 2015 compared with $64.8 million 
for  the  same  period  in  2014.  Adjusted  EBITDA  in  the  fourth  quarter  of  2015  was  favourably  impacted  by  the  Corporate 
Realignment and lower employee related expenses, offset by lower revenues. Our Adjusted EBITDA margin for the fourth quarter 
of 2015 was 30.9% compared to 30.1% for the same period in 2014, favourably impacted by the corporate realignment and 
employee related expenses, offset by the acquisition of CFDP, which operates at a lower Adjusted EBITDA margin.  

Cost of sales  increased by  $2.6  million to  $82.1  million  during  the  fourth quarter of 2015 compared with $79.5  million  for the 
same period in 2014. The increase for the fourth quarter of 2015 results mainly from the acquisition of CFDP, partly offset by cost 
savings generated from print optimization initiatives. 

Gross profit margin decreased to 60.6% for the fourth quarter of 2015 compared to 63.1% for the same period in 2014. The decrease 
is mainly due to the acquisition of CFDP. 

General and administrative expenses decreased by $9 million to $61.9 million during the fourth quarter of 2015 compared with 
$71  million  for  the  same  period  in  2014.  The  decrease  is  primarily  due  to  the  Corporate  Realignment  and  employee  related 
expenses, partly offset by the acquisition of CFDP.  

Depreciation and amortization 

Depreciation  and  amortization  decreased  to  $20.8  million  during  the  fourth  quarter  of  2015  from  $22  million  in  the  fourth 
quarter of 2014. The decrease is due to the timing of  completion related to  capital expenditures in connection with software 
development and ISIT equipment. 

Restructuring and special charges 

During  the  fourth  quarter  of  2015,  we  recorded  restructuring  and  special  charges  of  $17.2  million  associated  primarily  with 
workforce  reductions  related  to  the  Corporate  Realignment  and  contract  termination  costs,  partially  offset  by  a  curtailment  gain 
related  to  the  workforce  reductions.  During  the  fourth  quarter  of  2014,  we  recorded  restructuring  and  special  charges  of  
$5.7 million, which was mainly comprised of internal reorganizations and workforce reductions, partially offset by a curtailment gain 
related to a workforce reduction. 

Financial charges  

Financial charges decreased by $1.9 million to $15.3 million during the fourth quarter of 2015 compared with $17.2 million for the 
same period in 2014. The decrease for the fourth quarter of 2015 is mainly attributable to a lower level of indebtedness.  

Provision for (recovery of) income taxes 

The  combined  statutory  provincial  and  federal  tax  rates  were  26.70%  and  26.56%  for  the  three-month  periods  ended  
December  31,  2015  and  2014,  respectively.  The  Company  recorded  an  expense  of  47.8%  for  the  fourth  quarter  of  2015 
compared to a recovery of 379.2% for the fourth quarter of 2014.  

The  difference  between  the  effective  and  the  statutory  rates  for  the  fourth  quarter  of  2015  is  due  to  the  recognition  of 
previously unrecognized tax attributes on assets of our foreign subsidiaries as well as non-taxable and non-deductible items.  

The  difference  between  the  effective  and  the  statutory  rates  for  the  fourth  quarter  of  2014  is  primarily  due  to  a  recovery  of 
incomes taxes of $84.8 million related to the cancellation of certain income tax liabilities in the fourth quarter of 2014 following 
the settlement of tax assessments with the Canada Revenue Agency. 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

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MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Net earnings  

We recorded net earnings of $5.9 million during the fourth quarter of 2015 compared with $95.2 million for the same period 
last year. During the fourth quarter of 2014, we recorded a recovery of income taxes of $84.8 million related to the cancellation 
of  certain  income  tax  liabilities  following  the  settlement  of  tax  assessments.  In  addition,  lower  Adjusted  EBITDA  and  higher 
restructuring and special charges during the fourth quarter of 2015 also contributed to the decrease year-over-year. 

3.  LIQUIDITY AND CAPITAL RESOURCES 

This section examines the Company’s capital structure, sources of liquidity and various financial instruments including  its debt 
instruments.  

FINANCIAL POSITION 

CAPITAL STRUCTURE 
(IN THOUSANDS OF CANADIAN DOLLARS – EXCEPT PERCENTAGE INFORMATION) 

As at 

Cash  

Senior secured notes 

Exchangeable debentures 

Obligations under finance leases 

Net debt1 

Equity  

Total capitalization  

Net debt to total capitalization  

December 31, 2015 

December 31, 2014 

$ 

$ 

$ 

$ 

67,253 

406,733 

90,478 

620 

430,578 

759,524 

1,190,102 

36.2% 

$ 

$ 

$ 

$ 

102,776 

507,014 

88,959 

897 

494,094 

684,180 

1,178,274 

41.9% 

NET DEBT1 TO LATEST TWELVE  
MONTH  ADJUSTED EBITDA RATIO 2 

NET DEBT1 TO LATEST TWELVE 
MONTH  ADJUSTED EBITDA RATIO2

CAPITAL STRUCTURE 
(IN MILLIONS OF DOLLARS) 

CAPITAL STRUCTURE
(IN MILLIONS OF DOLLARS)

$760 

$431 

Dec 31, 2015

Dec 31, 2015

Dec 31, 2014

Dec. 31, 2014

1.7

1.7 

Dec. 31, 2015

Dec 31, 2015

$760

$431

1.6

1.6 

Dec. 31, 2014

Dec 31, 2014

$684

$494

$684 

$494 

 Total Equity
 Net Debt

Total Equity

Net Debt

As at December 31, 2015, Yellow Pages had $430.6 million of net debt, compared to $494.1 million as at December 31, 2014.  

The net debt to Latest Twelve Month Adjusted EBITDA1,2 ratio as at December 31, 2015 was 1.7 times compared to 1.6 times 
as at December 31, 2014. The increase is due to the acquisition of CFDP, which resulted in a cash outflow of $50 million during 
the second quarter of 2015. 

1  Net debt is a non-IFRS measure defined as long-term external debt, net of cash, as reported in accordance with IFRS. 

2  Latest twelve month income from operations before depreciation and amortization, and restructuring and special charges (Latest Twelve Month Adjusted EBITDA). Latest 
Twelve  Month  Adjusted  EBITDA  is  a  non-IFRS  measure  and  may  not  be  comparable  with  similar  measures  used  by  other  publicly  traded  companies.  Please  refer  to 
page 11 for a definition of Adjusted EBITDA.  

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MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Asset-Based Loan 

In August 2013, the Company, through its subsidiary  Yellow Pages Digital & Media Solutions Limited, entered into a five-year 
$50 million asset-based loan (ABL) expiring in August 2018. The ABL is being used for general corporate purposes. Through the 
ABL, the Company has access to the funds in the form of prime rate loans, Banker’s acceptance (BA) equivalent loans or letters  
of  credit.  The  ABL  is  secured  by  a  first  priority  lien  over  the  receivables  of  the  Company.  The ABL  is  subject  to  an  availability 
reserve  of  $5  million  if  the  Company’s  trailing  twelve-month  fixed  charge  coverage  ratio  is  below  1.1  times.  As  at  
December  31,  2015,  the  Company  had  $4.2  million  of  letters  of  credit  issued  and  outstanding  under  the  ABL.  As  such,  
$45.8  million  of  the  ABL  was  available  as  at  December  31,  2015.  Interest  is  calculated  based  either  on  the  BA  Rate  or  the 
Canadian Prime Rate plus an applicable margin.  

As at December 31, 2015, the Company was in compliance with all covenants under the loan agreement governing the ABL. 

Senior Secured Notes  

On December 20, 2012, the Company, through its subsidiary Yellow Pages Digital & Media Solutions Limited, issued $800 million 
of 9.25% senior secured notes (the Senior Secured Notes) maturing November 30, 2018. Interest on the Senior Secured Notes is 
payable in cash, quarterly in arrears, in equal instalments on the last day of February, May, August and November of each year.  

The Company repaid a total of $100.3 million in 2015 and $393.3 million since December 20, 2012 of its Senior Secured Notes, 
thereby reducing the balance from $800 million to $406.7 million as at December 31, 2015. 

As  at  December  31,  2015,  the  Company  was  in  compliance  with  all  covenants  under  the  indenture  governing  the  Senior 
Secured Notes.  

Mandatory Redemption 

Pursuant  to  the  indenture  governing  the  Senior  Secured  Notes,  the  Company  is  required  to  use  an  amount  equal  to  75%  of  its 
consolidated Excess Cash Flow for the immediately preceding six-month period ending March 31 or September 30, as applicable, 
to  redeem  on  a  semi-annual  basis  on  the  last  day  of  May  and  November  of  each  year,  commencing  on  May  31,  2013,  at  a 
redemption  price  equal  to  100%  of  the  principal  amount  thereof  from  holders  on  a  pro  rata  basis,  subject  to  the  Company 
maintaining  a  minimum  cash  balance,  including  availability  on  the  ABL,  of  $75  million  immediately  following  the  mandatory 
redemption payment, subject to certain conditions. The $75 million minimum cash balance condition is subject to a reduction in 
certain  cases  as  provided  in  the  indenture  governing  the  Senior  Secured  Notes.  Excess  Cash  Flow,  as  defined  in  the  indenture 
governing  the  Senior  Secured  Notes,  means  the  aggregate  cash  flow  from  operating  activities  adjusted  for,  among  other 
things, payments relating to interest, taxes, long-term employee compensation plans, certain pension plan contribution payments 
and the acquisition of property and equipment and intangible assets. For purposes of determining the consolidated Excess Cash 
Flow,  deductions  for  capital  expenditures  and  information  systems/information  technology  expenses  are  each  subject  to  an 
annual deduction limit of $50 million. Under other circumstances, the Company may also have to make additional repayments 
on the Senior Secured Notes (refer to the indenture governing the Senior Secured Notes). 

The Company was required to make minimum annual aggregate mandatory redemption payments of  $125 million for 2014 and 
2015  combined.  The  Company  made  mandatory  redemption  payments  of  $139.6  million  in  2014,  thereby  exceeding  the  
$125 million  minimum  aggregate  mandatory  redemption  payment.  As  such, the Company  has completed its minimum aggregate 
mandatory redemption payments and is only required to use an amount equal to 75% of its consolidated Excess Cash Flow to redeem 
on a semi-annual basis the Senior Secured Notes. 

Optional Redemption 

The Company may redeem all or part of the Senior Secured Notes at its option, upon not less than 30 nor more than 60 days 
prior notice, at a redemption price equal to: 

 

 

In the case of a redemption occurring prior to May 31, 2017, 105% of the principal amount thereof, plus accrued and 
unpaid interest, if any, to the redemption date; or 

In the case of a redemption occurring on or after May 31, 2017, 100% of the principal amount thereof, plus accrued 
and unpaid interest, if any, to the redemption date. 

Exchangeable Debentures  

On December 20, 2012, the Company, through its subsidiary Yellow Pages Digital & Media Solutions Limited, issued $107.5 million 
of senior subordinated exchangeable debentures (the Exchangeable Debentures) due November 30, 2022. 

Interest on the Exchangeable Debentures accrues at a rate of 8% per annum if, for the applicable interest period, it is paid in cash or 
12% per annum, for the applicable interest period, if the Company makes a Payment in Kind (PIK) election to pay interest in respect  
of  all  or  any  part  of  the  then  outstanding  Exchangeable  Debentures  in  additional  Exchangeable  Debentures.  Interest  on  the 
Exchangeable Debentures is payable semi-annually in arrears in equal instalments on the last day of May and November of each year.  

YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

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MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

As at December 31, 2015, the Company was in compliance with all covenants under the indenture governing the Exchangeable 
Debentures. 

Exchange Option 

The Exchangeable Debentures are exchangeable at the holder’s option into common shares at any time at an exchange price per 
common share equal to $19.04, subject to adjustment for specified transactions. 

Optional Redemption 

The Company may, at any time on or after the date on which all of the Senior Secured Notes have been repaid in full, redeem all or 
part of the Exchangeable Debentures at its option, upon not less than 30 nor more than 60 days’ prior notice, at a redemption price 
equal to: 

 

 

In the case of a redemption occurring prior to May 31, 2021, 110% of the principal amount thereof, plus accrued and 
unpaid interest, if any, to the redemption date; or 

In the case of a redemption occurring on or after May 31, 2021, 100% of the principal amount thereof, plus accrued 
and unpaid interest, if any, to the redemption date. 

CREDIT RATINGS 

DBRS LIMITED 

B/Issuer rating – positive trend 

B (high)/Credit rating for Senior Secured Notes 

STANDARD AND POOR’S RATING SERVICES 

B/Corporate credit rating – stable outlook 

BB-/Credit rating for Senior Secured Notes 

CCC (high)/Credit rating for Exchangeable Debentures 

CCC+/Credit rating for Exchangeable Debentures 

Liquidity 

The  Company’s  principal  source  of  liquidity  is  cash  generated  from  operations  and  cash  on  hand.  The  Company  expects  to 
generate  sufficient  liquidity  to  fund  capital  expenditures,  working  capital  requirements  and  current  obligations,  including  the 
mandatory repayments on the Senior  Secured Notes. As at February 10, 2016, the Company had approximately $64.3 million of 
cash and $45.8 million available under the ABL.  

Options 

On December 20, 2012, as part of the implementation of  Yellow Pages’ recapitalization transaction, a new stock option plan 
(the Stock Option Plan) was adopted. The Stock Option Plan is intended to attract and retain the services of selected employees 
(the  Participants)  of  Yellow  Pages  who  are  in  a  position  to  make  a  material  contribution  to  the  successful  operation  of  the 
business,  provide  meaningful  incentive  to  management  to  lead  Yellow  Pages  through  the  transition  and  transformation  of  its 
business  and  to  more  closely  align  the  interests  of  management  with  those  of  the  shareholders  of  Yellow  Pages  Limited.  A 
maximum of 1,290,612 stock options may be granted under the Stock Option Plan.  

The stock options expire approximately seven years after the grant date and Participants are required to hold 25% of the common 
shares received pursuant to the exercise of the stock options until the Participants meet the ownership guidelines which apply to 
their respective position. 

Share data 

OUTSTANDING SHARE DATA  

As at 

 February 11, 2016 

December 31, 2015 

December 31, 2014 

Common shares outstanding 

Exchangeable Debentures outstanding1 

Common share purchase warrants outstanding 

Stock options outstanding² 

28,063,919 

5,624,422 

2,995,498 

522,950 

28,063,919 

5,624,422 

2,995,498 

522,950 

27,976,661 

5,624,422 

2,995,506 

480,200 

1  As  at  February  11,  2016,  Yellow  Pages  had  $107.1  million  principal  amount  of  Exchangeable  Debentures  outstanding,  which  amount  is  exchangeable  into 
5,624,422 common shares of Yellow Pages Limited at an exchange price of $19.04, subject to adjustment for specified transactions pursuant to the indenture 
governing the Exchangeable Debentures.  

2  Included  in  the  stock  options  outstanding  balance  of  522,950  as  at  February  11,  2016  and  December  31,  2015  are  117,000  and  78,000  stock  options 

exercisable as at those same dates. There were no stock options exercisable as at December 31, 2014. 

26

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YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Contractual Obligations and Other Commitments 

Contractual obligations   
(IN THOUSANDS OF CANADIAN DOLLARS) 

Total 

1  year 

2 – 3 years 

4 – 5 years 

After 5 years 

Payments due for the years following December 31, 2015 

Long-term debt1,2 

$ 

406,733 

$ 

98,268 

$ 

308,465 

$ 

Obligations under finance leases1 

Exchangeable Debentures1 

Operating leases 

Other 

620 

107,089 

145,726 

69,462 

262 

― 

21,771 

39,881 

272 

― 

28,796 

24,699 

― 

86 

― 

12,921 

850 

$ 

― 

― 

  107,089 

  82,238 

4,032 

Total contractual obligations 

$ 

729,630 

$ 

160,182 

$ 

362,232 

$ 

13,857 

$  193,359 

1  Principal amount.  
2  The repayment of the Senior Secured Notes may vary subject to the Excess Cash Flow under the indenture governing the Senior Secured Notes. 

Obligations under finance leases 

We  enter  into  finance  lease  agreements  for  office  equipment  and  software.  As  at  December  31,  2015,  minimum  payments 
under these finance leases up to 2019 totalled $0.6 million. 

Operating leases 

We  rent  our  premises  and  office  equipment  under  various  operating  leases.  As  at  December  31,  2015,  minimum  payments 
under these operating leases up to 2034 totalled $145.7 million.  

Purchase obligations 

We use the services of outside suppliers to distribute and print our directories and have entered into long-term agreements with 
a  number  of  these  suppliers.  These  agreements  expire  between  2016  and  2038.  We  also  have  purchase  obligations  under 
service  contracts  for  both  operating  and  capital  expenditures.  As  at  December  31,  2015,  we  have  an  obligation  to  purchase 
services  for  $69.4  million  over the  next  five  years  and  thereafter.  Cash  from  operations  will  be  used  to  fund  these  purchase 
obligations.   

Pension Obligations 

YP sponsors a pension plan registered with the Canada Revenue Agency and the Financial Services Commission of Ontario with 
defined  benefit  (DB)  for  employees  hired  prior  to  January  1,  2006,  and  defined  contribution  (DC)  components  for  the  non-
Québec based employees hired on or after January 1, 2006 (the YP Pension Plan) as well as a DC plan registered with the Régie 
des Rentes du Québec (the YP  Québec Plan), for the Québec based employees hired on or after January 1, 2006. Both plans 
together cover substantially all employees of the Company.  

As at December 31, 2015, the DB component of the YP Pension Plan’s assets totalled $486.4 million and were invested in a 
diversified portfolio of Canadian fixed income securities and Canadian and international equity securities. Its rate of return on 
assets was 5% for 2015, 0.7% above our benchmark portfolio. 

The  most  recent  actuarial  valuation  of  the  defined  benefit  component  of  the  YP  Pension  Plan  for  funding  purposes  was 
performed as at May 31, 2015. The May 2015 valuation resulted in a solvency deficit of $100.5 million to be funded over a five-
year period. The next actuarial valuation will be due no later than May 31, 2016. 

In  2015,  the  Company  made  annual  contributions  equivalent  to  the  current  service  cost  (the  Annual  Employer  Cost)  of  
$44.6  million,  including  $29.3  million  to  fund  the  deficit.  Total  cash  payments  are  expected  to  amount  to  $41.4  million  for 
2016, of which $26.5 million will be to fund the deficit. 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

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MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

SOURCES AND USES OF CASH 

(IN THOUSANDS OF CANADIAN DOLLARS) 

For the years ended December 31, 

Cash flows from operating activities  

Cash flows from operations  

Change in operating assets and liabilities 

Cash flows used in investing activities  

Additions to intangible assets  

Acquisition of property and equipment  

Business acquisitions, net of cash acquired 

Proceeds from the settlement of a note receivable 

Other 

Cash flows used in financing activities  

Repayment of long-term debt 

Purchase of restricted shares  

Issuance of common shares upon exercise of stock options 

Cash flows from operating activities  

Cash flows from operations 

$ 

$ 

$ 

$ 

$ 

2015 

2014 

208,270 

(10,704) 

197,566 

(69,190) 

(6,231) 

(51,063) 

― 

― 

$ 

$ 

$ 

163,013 

(6,506) 

156,507 

(69,179) 

(14,771) 

(33,504) 

14,100 

(116) 

(126,484) 

$ 

(103,470) 

(100,650) 

$ 

(140,098) 

(6,838) 

883 

(12,450) 

― 

$ 

(106,605) 

$ 

(152,548) 

Cash  flows  from  operations  increased  by  $45.3  million  from  $163  million  for  the  year  ended  December  31,  2014  to  
$208.3 million for the same period in 2015. Cash flows generated from income taxes increased by $98.2 million, mainly due to 
net income taxes received of $46.7 million in 2015 as a result of a tax settlement covering prior years, compared to net income 
taxes  paid  of  $51.5  million  during  the  year  ended  December  31,  2014  relative  to  the  2013  taxation  year  for  which  no 
installments  had  been  made  as  well  as  installments  for  2014.  This  amount  was  offset  by  lower  cash  Adjusted  EBITDA  of  
$56.8 million. 

Change in operating assets and liabilities 

The  change  in  operating  assets  and  liabilities  for  the  year  ended  December  31,  2015  generated  an  outflow  of  
$10.7 million compared with $6.5 million for the same period last year. The outflow for the year ended December 31, 2015 is 
due principally to the increased level of payment of variable compensation, partially offset by lower deferred publication costs 
resulting  from  a  new  print  directory  distribution  model  implemented  in  2015.  During  the  year  ended  December  31,  2014, 
operating assets and liabilities remained relatively stable. 

Cash flows used in investing activities  

Cash  used  in  investing  activities  amounted  to  $126.5  million  for  the  year  ended  December  31,  2015  compared  with  
$103.5 million for the same period last year. During the year ended December 31, 2015, we invested in software development 
and  ISIT  equipment  in  the  amount  of  $69.2  million  and  $6.2  million,  respectively,  as  compared  to  $69.2  million  and  
$14.8  million,  respectively,  during  the  same  period  last  year. Capital  expenditures  incurred  in  2014  and  2015  are  related  to 
investments  required  to  maintain  the  integrity  of  our  infrastructure  as  well  as  the  development  and  implementation  of  new 
technologies and software aimed at accelerating our transformation into Canada’s leading local digital company.  

On July 1, 2015, we acquired all the shares of the CFDP network for a purchase price of $50.2 million. In 2014, we acquired the 
remaining  interest  in  411.ca  for  a  net  consideration  of  $22.7  million,  as  well  as  the  shares  of  Bookenda  and  the  assets  of 
dine.TO for a total consideration of $10.8 million. These investing activities were partly offset by cash proceeds of $14.1 million 
received as a result of the settlement of a note receivable.  

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YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Cash flows used in financing activities  

Cash  used  in  financing  activities  amounted  to  $106.6  million  during  the  year  ended  December  31,  2015  compared  to  
$152.5 million for the same period last year. During the year, we repaid $100.3 million of the Senior Secured Notes compared 
to $139.6 million for the same period last year. During the year ended December 31, 2015, we purchased common shares of 
Yellow  Pages  Limited  on  the  open  market  to  fund  the  Restricted  Share  Unit  and  Performance  Share  Unit  Plan  at  a  cost  of  
$6.8 million compared to $12.5 million during the same period last year. During the year ended December 31, 2015, 87,250 
stock options were exercised for cash proceeds of $0.9 million. 

FINANCIAL AND OTHER INSTRUMENTS 

(See Note 22 of the Audited Consolidated Financial Statements of the Company for the years ended December 31, 2015 and 
2014). 

The Company’s financial instruments consist of cash, trade  and other receivables, trade and other payables, long-term debt and 
Exchangeable Debentures.  

Derivative Instruments 

There is no carrying value of embedded derivatives as at December 31, 2015. The carrying value is calculated, as is customary in 
the industry, using discounted cash flows based on quarter-end market rates.  

4.  FREE CASH FLOW 

FREE CASH FLOW  
(IN THOUSANDS OF CANADIAN DOLLARS) 

For the three-month periods ended 
December 31, 

For the years ended             
December 31, 

Cash flow from operating activities  

Capital expenditures, net of lease incentives  

Free cash flow  

$ 

$ 

5.  CRITICAL ASSUMPTIONS 

2015 

42,417  $ 

17,168 

2014 

30,566 

34,435 

2015 

2014 

$ 

197,566  $ 

156,507 

75,421 

83,950 

72,557 

25,249  $ 

(3,869) 

$ 

122,145  $ 

When  we  prepare  our  consolidated  financial  statements  in  accordance  with  IFRS,  we  must  make  certain  estimates  and 
assumptions  about  our  business.  These  estimates  and  assumptions  in  turn affect  the  reported  amounts  of assets,  liabilities, 
revenues and expenses and the disclosure of contingent assets and liabilities in the financial statements.  

In  this  section,  we  provide  detailed  information  on  these  important  estimates  and  assumptions  which  are  under  continuous 
evaluation by the Company.  

Intangible assets, goodwill and property and equipment 

The values associated with identifiable intangible assets and goodwill involve significant estimates and assumptions, including 
those  with  respect  to  future  cash  inflows  and  outflows,  discount  rates  and  asset  lives.  These  significant  estimates  require 
considerable judgment which could affect Yellow  Pages’ future results if the current estimates of future performance and fair 
values  change.  These  determinations  may  affect  the  amount  of  amortization  expense  on  identifiable  intangible  assets 
recognized in future periods and impairment of goodwill, intangible assets and property and equipment.   

Yellow Pages assesses impairment by comparing the recoverable amount of an identifiable intangible asset or goodwill with its 
carrying value. The determination of the recoverable amount involves significant management judgment.  

Yellow Pages performed its annual test for impairment of  goodwill and indefinite life intangible assets in accordance with the 
policy  described  in  Note  3.12  of  the  Audited  Consolidated  Financial  Statements  of  Yellow  Pages  Limited  for  the  years  ended 
December 31, 2015 and 2014.    

YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

29
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MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

The  recoverable  amount  of  the  cash  generating  units  (CGUs)  was  determined  based  on  the  value-in-use  approach  using  a 
discounted  cash  flow  model  which  relies  on  significant  key  assumptions,  including  after-tax  cash  flows  forecasted  over  an 
extended period of time, terminal growth rates and discount rates. We use published statistics or seek advice where possible 
when determining the assumptions we use. Details of Yellow Pages’ impairment reviews are disclosed in Note 4 of the Audited 
Consolidated Financial Statements of Yellow Pages Limited for the years ended December 31, 2015 and 2014.   

Employee future benefits 

The  present  value  of  the  defined  benefit  obligation  is  determined  by  discounting  the  estimated  future  cash  outflows  using 
interest rates of high-quality corporate bonds that are denominated in the currency in which the benefits will be paid and that 
have terms to maturity approximating the terms of the related pension liability. Determination of the benefit expense requires 
assumptions  such  as  the  expected  return  on  assets  available  to  fund  pension  obligations,  the  discount  rate  to  measure 
obligations,  the  projected  age  of  employees  upon  retirement,  the  expected  rate  of  future  compensation  and  the  expected 
healthcare cost trend rate. For the purpose of calculating the expected return on plan assets, the assets are valued at fair value. 
Actual results may differ from results which are estimated based on assumptions.  

Income taxes 

Estimation  of  income  taxes  includes  evaluating  the  recoverability  of  deferred  tax  assets  based  on  an  assessment  of  
Yellow  Pages’  ability  to  utilize  the  underlying  future  tax  deductions  against  future  taxable  income  before  they  expire.  
Yellow  Pages’  assessment  is  based  upon  existing  tax  laws  and  estimates  of  future  taxable  income.  If  the  assessment  of  
Yellow Pages’ ability to utilize the underlying future tax deductions changes, Yellow Pages would be required to recognize more or 
fewer  of  the  tax  deductions  as  assets,  which  would  decrease  or  increase  the  income  tax  expense  in  the  period  in  which  this  is 
determined. 

Yellow  Pages  is  subject  to  taxation  in  numerous  jurisdictions.  Significant  judgment  is  required  in  determining  the  consolidated 
provision for taxation. There are many transactions and calculations for which the ultimate tax determination is uncertain during the 
ordinary course of business. Yellow Pages maintains provisions for uncertain tax positions that it believes appropriately reflect its 
risk  with  respect  to  tax  matters  under  active  discussion,  audit,  dispute  or  appeal  with  tax  authorities,  or  which  are  otherwise 
considered  to  involve  uncertainty.  These  provisions  for  uncertain  tax  positions  are  made  using  the  best  estimate  of  the  amount 
expected  to  be  paid  based  on  a  qualitative  assessment  of  all  relevant  factors.  Yellow  Pages  reviews  the  adequacy  of  these 
provisions at each statement of financial position date. However, it is possible that at some future date an additional liability could 
result from audits by tax authorities. Where the final tax outcome of these matters is different from the amounts that were initially 
recorded, such differences will affect the tax provisions in the period in which such determination is made. 

ACCOUNTING STANDARDS 

Certain  new  standards,  interpretations  and  amendments  to  existing  standards  have  been  published  and  are  mandatory  for  
Yellow Pages Limited’s accounting periods beginning on or after January 1, 2016. The new standards which are considered to 
be relevant to Yellow Pages Limited’s operations are as follows: 

Amendments to IAS 16 — Property, Plant and Equipment, and IAS 38 — Intangible Assets: Clarification of Acceptable Methods 
of Depreciation and Amortization   

In May 2014, the International Accounting Standards Board (IASB) issued Amendments to International Accounting Standard (IAS) 
16  –  Property,  Plant  and  Equipment  and  IAS  38  –  Intangible  Assets:  Clarification  of  Acceptable  Methods  of  Depreciation  and 
Amortization to clarify that the use of revenue-based methods to calculate depreciation is not appropriate as revenue generated by 
an  activity  that  includes  the  use  of  an  asset  generally  reflects  factors  other  than  the  consumption  of  the  economic  benefits 
embodied  in  the  related  asset.  The  IASB  also  clarified  that  revenue  is  generally  presumed  to  be  an  inappropriate  basis  for 
measuring the consumption of the economic benefits embodied in an intangible asset. This presumption may be rebutted in certain 
limited circumstances. These amendments must be applied prospectively for annual periods beginning on or after January 1, 2016. 

The Amendments to IAS 16 and IAS 38 will not have a significant impact on the consolidated financial statements of Yellow Pages 
Limited. 

IAS 1 — Presentation of financial statements 
In  December  2014,  the  IASB  issued  amendments  to  IAS  1  —  Presentation  of  financial  statements  as  part  of  its  initiative  to 
improve  presentation  and  disclosure  in  financial  reports.  The  amendments  to  IAS  1  clarify  the  existing  presentation  and 
disclosure  requirements  as  they  relate  to  materiality,  subtotals  and  disaggregation.  The  amendments  also  provide  additional 
guidance  on  the  application  of  professional  judgment  to  disclosure  requirements  when  preparing  the  notes  to  the  financial 
statements.  

These  amendments  are  effective  for  annual  periods  beginning  on  or  after  January  1,  2016,  and  are  not  expected  to  have  a 
significant impact on the consolidated financial statements of Yellow Pages Limited. 

30

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YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

 
 
IFRS 15 — Revenue from Contracts with Customers 

In  May  2014,  the  IASB  issued  IFRS  15  —  Revenue  from  Contracts  with  Customers.  This  new  standard  outlines  a  single 
comprehensive model for companies to use when accounting for revenue arising from contracts with customers. It supersedes 
the IASB’s current revenue recognition standards, including IAS 18 — Revenue and related interpretations. The core principle of 
IFRS 15 is that revenue is recognized at an amount that reflects the consideration to which the company expects to be entitled 
in exchange for those goods or services, applying the following five steps: 

MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

 

 

Identify the contract with a customer;  

Identify the performance obligations in the contract;  

  Determine the transaction price;  

 

 

Allocate the transaction price to the performance obligations in the contract; and  

Recognize revenue when (or as) the company satisfies a performance obligation. 

This  new  standard  also  provides  guidance  relating  to  the  accounting  for  contract  costs  as  well  as  for  the  measurement  and 
recognition  of  gains  and  losses  arising  from  the  sale  of  certain  non-financial  assets.  Additional  disclosures  will  also  be  required 
under  the  new  standard,  which  is  effective  for  annual  reporting  periods  beginning  on  or  after  January  1,  2018,  with  earlier 
application  permitted.  For  comparative  amounts,  companies  have  the  option  of  using  either  a  full  retrospective  approach  or  a 
modified  retrospective  approach  as  set  out  in  the  new  standard.  Yellow  Pages  Limited  continues  to  evaluate  the  impact  this 
standard will have on its consolidated financial statements. 

IFRS 9 — Financial Instruments 

In July 2014, the IASB issued the final version of IFRS 9  — Financial Instruments. IFRS 9 replaces the requirements in IAS 39  — 
Financial  Instruments:  Recognition  and  Measurement  for  classification  and  measurement  of  financial  assets  and  liabilities.  The 
new standard introduces a single classification and measurement approach for financial instruments, which is driven by cash flow 
characteristics and the business model in which an asset is held. This single, principle-based approach replaces existing rule-based 
requirements and results in a single impairment model being applied to all financial instruments. IFRS 9 also modified the hedge 
accounting model to incorporate the risk management practices of an entity. 

Additional  disclosures  will  also  be  required  under  the  new  standard.  The  new  standard  will  come  into  effect  for  annual  periods 
beginning on or after January 1, 2018 with early adoption permitted. Yellow Pages Limited continues to evaluate the impact this 
standard will have on its consolidated financial statements. 

IFRS 16 — Leases 
In  January  2016,  the  IASB  issued  IFRS  16  —  Leases.  It  supersedes  the  IASB’s  current  lease  standard,  IAS  17,  which  required 
lessees and lessors to classify their leases as either finance leases or operating leases and to account for those two types of leases 
differently. It did not require lessees to recognize assets and liabilities arising from operating leases, but it did require lessees to 
recognize assets and liabilities arising from finance leases.  

IFRS  16  sets  out  the  principles  for  the  recognition,  measurement,  presentation  and  disclosure  of  leases.  It  introduces  a  single 
lessee accounting model and requires a lessee to recognize assets and liabilities  for all leases  with a term of more  than twelve 
months and for which the underlying asset is not of low value. A lessee is required to recognize a right-of-use asset representing its 
right to use the underlying leased asset and a lease liability representing its obligation to make lease payments.  

IFRS  16  contains  disclosure  requirements  for  lessees  and  lessors.  This  new  standard  will  come  into  effect  for  annual  periods 
beginning on or after January 1, 2019. Earlier application is permitted for companies that apply IFRS 15 — Revenue from Contracts 
with Customers at or before the date of initial application of IFRS 16.  Yellow Pages Limited continues to  assess the impact this 
standard will have on its consolidated financial statements. 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

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MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

6.  RISKS AND UNCERTAINTIES 

The following section examines the major risks and uncertainties that could materially affect YP’s future business results.   

Understanding and managing risks are important parts of YP’s strategic planning process. The Board requires that our senior 
management identify and properly manage the principal risks related to our business operations. To understand and manage 
risks at YP, our Board and senior management analyze risks in three major categories: 

1.  Strategic risks - which are primarily external to the business; 

2.  Financial risks  - generally related to matters addressed in the Financial Risk Management Policy and in the Pension 

Statement of Investment Policy and Procedures; and 

3.  Operational risks - related principally to risks across key functional areas of the organization.   

YP has put in place certain guidelines in order to seek to manage the risks to which it may be exposed. Please refer to the “Risk 
Factors”  section  of  our  AIF  for  a  complete  description  of  these  risk  factors.  Despite  these  guidelines,  the  Company  cannot 
provide assurances that any such efforts will be successful.   

Substantial  competition  could  reduce  the  market  share  of  the  Corporation  and  could  have  a  material  adverse  effect  on  the 
Corporation, its business, results from operations and financial condition  

The  Corporation  competes  with  other  directory,  advertising  media  and  classified  advertising  businesses  and  across  various 
media and platforms. This includes the internet, newspapers, television, radio, mobile telecommunication devices, magazines, 
billboards  and  direct  mail  advertising.  In  particular,  the  directories  business  faces  substantial  competition  due  to  increased 
online penetration, through the use of online search engines and social networking organizations. The Corporation may not be 
able  to  compete  effectively  with  these  online  competitors,  some  of  which  may  have  greater  resources.  The  Corporation’s 
internet  strategy  and  its  directories  business  may  be  adversely  affected  if  major  search  engines  build  local  sales  forces  or 
otherwise begin to more effectively reach local businesses for local commercial search services. These competitors may reduce 
their prices to increase their market share or may be able to offer their services at lower costs than the Corporation can.  

The  Corporation  may  be  forced  to  reduce  its  prices  or  offer  and  perform  other  services  in  order  to  remain  competitive.  The 
Corporation’s  failure  to  compete  effectively  with  its  current  or  future  competitors  could  have  a  number  of  impacts  such  as  a 
reduction in its advertiser base, lower rates and increased costs. This could have a material adverse effect on the Corporation, 
its business, results from operations and financial condition.  

We actively monitor and assess our competition and determine our competitiveness within each of our markets. We address 
this competition by ensuring we best meet customer needs through targeted offers and pricing.  

We continuously enhance our value proposition with initiatives targeting the following objectives: 

 

 

Enhancement of our product offerings and extension of our services to customers; 

Improvement of user experience; and 

  Growth of traffic to our network of properties. 

We  also  use  multimedia  campaigns  to  promote  our  brand  and  deliver  our  message  to  the  market  reinforcing  the  value  our 
segments offer. 

A  higher  than  anticipated  rate  of  decline  in  print  revenue  resulting  from  changes  in  preferences  and  consumer  habits  could 
have a material adverse effect on the Corporation, its business, results from operations and financial condition  

The Corporation could be materially adversely affected if the usage of print telephone directories declines at a rate higher than 
anticipated. The development of new technologies and the widespread use of internet is causing changes in preferences and 
consumer habits. The usage of internet-based products providing information, formerly exclusively available in print directories, 
has increased rapidly. The internet has become increasingly accessible as an advertising medium for businesses of all sizes. 
Further,  the  use  of  the  internet,  including  as  a  means  to  transact  commerce  through  mobile  devices,  has  resulted  in  new 
technologies and services that compete with traditional advertising mediums. In particular, this has a significant influence  on 
print  products,  and  the  decrease  in  usage  gradually  leads  to  lower  advertising  revenues.  References  to  print  business 
directories may decline faster than expected as users increasingly turn to digital and interactive media delivery devices for local 
commercial search information.  

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YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

The inability of the Corporation to successfully enhance and expand its offering of digital and new media products could have a 
material adverse effect on the Corporation, its business, results from operations and financial condition  

The  transition  from  print  to  digital  causes  uncertainties  surrounding  whether  and  when  new  product  introductions  will 
compensate  for  the  declining  trend  in  print  revenues.  If  revenue  from  the  Corporation’s  digital  products  does  not  increase 
significantly, the Corporation’s cash flow, results of operations and financial condition will be materially adversely affected.  

The  Corporation  expects  to  derive  a  greater  portion  of  its  total  revenue  from  its  digital  and  other  new  media  products,  as 
directory usage continues to shift from print directories to digital and other new media products.  

The Corporation’s transformational expansion towards digital and new media products is subject to a variety of challenges and 
risks, including the following:  

 

 

 

 

 

 

 

 

the Corporation may not continue to grow usage on its digital properties at the same rate as other providers or may 
grow at a slower rate than currently anticipated;  

internet usage as a source of information and a medium for advertising may not continue to grow, or may grow at a 
slower rate than currently anticipated, as a result of factors that the Corporation cannot predict or control;  

the  Corporation  may  incur  substantial  additional  costs  and  expenses  related  to  investments  in  its  information 
technology, modifications to existing products and development of new products and this may reduce profit margins in 
the future;  

the  Corporation  may  be  unable  to  develop  and  market  new  products  in  a  timely  and  efficient  manner,  as  the 
Corporation’s markets are characterised by rapidly changing technology, introductions and enhancements to existing 
products and shifting advertising customer and end-user demands, including technology preferences;  

the Corporation may be unable to improve its information technology systems so as to efficiently manage increased 
levels of traffic on the Corporation’s digital properties and provide new services and products;  

the Corporation may be unable to keep apprised of changes to search engines’ terms of service or algorithms, which 
could cause the Corporation’s digital properties, or its advertising customers’ digital properties, to be excluded from or 
ranked lower in search results or make it more difficult or more expensive for the Corporation to provide search engine 
marketing and search engine optimisation solutions to its advertising customers;  

the Corporation’s advertising customers may be unwilling to grow their investment in  digital advertising; and  

the Corporation may be unable to increase the prices of its products and services in the future.  

If  any  of  the  above-mentioned  risks  were  to  occur,  the  Corporation’s  digital  revenue,  as  well  as  its  business,  results  from 
operations and financial condition could be materially adversely affected.  

The  continuing  transition  in  the  media  and  publishing  industries  towards  more  digital  and  targeted  content  is  driving  us  to 
develop new products that leverage the demand for new media while ensuring that our print products remain a key component 
of our advertisers’ media mix.   

The Corporation’s business depends on the usage of its online and mobile properties and failure to protect traffic across the 
Corporation’s digital properties could impair its ability to grow revenues and expand its business 

The  success  of  numerous  of  our  customers’  marketing  campaigns  is  dependent  on  how  well  they  can  attract  valuable 
audiences. The Corporation will invest in order to protect digital audiences across its network of online and mobile properties by 
enhancing  the  quality,  completeness  and  relevance  of  the  content  distributed  to  its  properties,  and  by  providing  compelling 
verticalized sites and applications for local discovery. The Corporation may not be able to protect or grow traffic across its digital 
properties and such investments may not prove to be cost-effective. There can be no assurance that current traffic or potential 
growth in traffic across the Corporation’s digital properties may maintain or increase advertising customer renewal rates and/or 
annual spending, or lead to a measurable increase in advertising customers. 

The inability of the Corporation to generate sufficient funds from operations, debt financings, equity financings or refinancing 
transactions  could  have  a  material  adverse  effect  on  the  Corporation,  its  business,  results  from  operations  and  financial 
condition  

The  ability  of  the  Corporation  to  make  scheduled  payments  under  its  indebtedness  will  depend  on,  among  other  things,  its 
future operating performance. There can be no assurance that the Corporation will be able to generate sufficient cash from its 
operations  to  pay  its  debt  obligations.  The  Corporation’s  ability  to  generate  sufficient  funds  from  operations,  debt  financings, 
equity financings or refinancing transactions  is, to a large extent, subject to economic, financial, competitive, operational and 
other factors, many of which are beyond the Corporation’s control. 

There can be no assurance that the Corporation will continue to be able to obtain on a timely basis sufficient funds on terms 
acceptable to the Corporation to provide adequate liquidity and to finance the operating and capital expenditures necessary to 
overcome the challenges associated with the transformation of its business and support its business strategy if cash flows from 
operations and cash on hand are insufficient. 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

33
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MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Failure  to  generate  sufficient  funds,  whether  from  operations  or  debt  or  equity  financings  or  refinancing  transactions,  could 
require the Corporation to delay or abandon some of its anticipated expenditures or to modify its business strategy and could 
have a material adverse effect on the Corporation, its business, results from operations and financial condition. Furthermore, 
competitors  with  greater  liquidity  or  their  ability  to  raise  money  more  easily  and  on  less  onerous  terms  could  create  a 
competitive disadvantage for the Corporation.   

The Corporation’s substantial indebtedness could adversely affect its efforts to refinance or reduce its indebtedness and could 
have a material adverse effect on the Corporation, its business, results from operations and financial condition  

The Corporation’s substantial amount of debt could have material adverse effects on the Corporation, its business, results from 
operations and financial condition. For example, it could:  

 

 

 

 

 

increase the Corporation’s vulnerability to adverse economic and industry conditions;  

require the Corporation to dedicate a substantial portion of its cash flows from operations to make payments on its 
debt, thereby reducing funds available for operations, future business opportunities or other purposes;  

limit the Corporation’s flexibility in planning for, or reacting to, changes in its business and its industry;  

place the Corporation at a competitive disadvantage compared to its competitors that have less debt; and  

limit  the  Corporation’s  ability  to  obtain  additional  financing,  if  needed,  for  working  capital,  capital  expenditures, 
acquisitions, debt service requirements or other purposes.  

In addition, the indenture governing the Senior Secured Notes, the indenture governing the Exchangeable Debentures and the 
ABL  contain  a  number  of  financial  and  other  restrictive  covenants,  including  restrictions  on  the  incurrence  of  additional 
indebtedness, the payment of dividends and other payment restrictions, the creation of liens, sale and leaseback transactions, 
mergers,  consolidations  and  sales  of  assets  and  certain  transactions  with  affiliates  and  its  business  activities.  A  failure  to 
comply with such obligations could result in a default which, if not cured or waived, could permit acceleration of the relevant 
indebtedness.  If  the  indebtedness  under  the  indenture  governing  the  Senior  Secured  Notes,  the  indenture  governing  the 
Exchangeable  Debentures  or  the  ABL,  as  the  case  may  be,  were  to  be  accelerated,  there  can  be  no  assurance  that  the 
Corporation would have sufficient liquidity or access to capital to repay in full that indebtedness.  

Incremental contributions by the Corporation to its pension plans could have a material adverse effect on the Corporation, its 
business, results from operations and financial condition  

The Corporation is currently and may be required to make incremental contributions to its pension plans in the future depending 
on various factors including future returns on pension plan assets, long-term interest rates and changes in pension regulations, 
which  may  have  a  materially  negative  effect  on  the  Corporation’s  liquidity  and  results  from  operations.  The  Corporation  is 
currently making incremental contributions to its pension plans to reduce its actuarial solvency deficits.  

The funding requirements of the Corporation’s pension plans, resulting from valuations of its pension plan assets and liabilities, 
depend on a number of factors, including actual returns on pension plan assets, long-term interest rates, plan demographic and 
pension  regulations.  Changes  in  these  factors  could  cause  actual  future  contributions  to  significantly  differ  from  the 
Corporation’s current estimates and could require the Corporation to make incremental contributions to its pension plans in the 
future and, therefore, could have a  materially negative effect  on the Corporation’s liquidity, business, results from operations 
and financial condition.  

There is no assurance that the Corporation’s pension plans will be able to earn their assumed rate of return. A material portion 
of  the  Corporation’s  pension  plans’  assets  is  invested  in  public  equity  securities.  As  a  result,  the  ability  of  the  Corporation’s 
pension  plans  to  earn  the  rate of  return  that  management has  assumed  depends  significantly  on  the  performance  of  capital 
markets.  The  market  conditions  also  impact  the  discount  rate  used  to  calculate  the  Corporation’s  solvency  obligations  and 
thereby could also significantly affect the Corporation’s cash funding requirements.   

Failure  by  either  the  Corporation  or  the  Telco  Partners  to  fulfill  the  obligations  set  forth  in  the  agreements  between  the 
Corporation  and  the  Telco  Partners  could  result  in  a  material  adverse  effect  on  the  Corporation,  its  business,  results  from 
operations and financial condition  

We have a Billing and Collection Services Agreement with Bell Canada (up to 2017), with TELUS (up to 2031), with MTS Inc. (up 
to  2036)  and  with  Bell  Canada  Inc.  (as  successor  to  Bell  Aliant  Regional  Communications  LP)  (up  to  2037).  Through  these 
agreements, our billing is included as a separate line item on the telephone bills of Bell, TELUS, MTS Inc. and  Bell Canada Inc. 
customers  who  use  our  services.  Bell  Canada,  TELUS,  MTS  Inc.  and  Bell  Canada  Inc.  (the  Telco  Partners)  contract  with  third 
parties to conduct monthly billing of customers who use them as their local telephone service providers. In addition, the Telco 
Partners  provide  collection  services  for  the  Corporation  with  those  customers  who  are  also  their  customers.  Additionally,  the 
Corporation has entered into publishing agreements with each Telco Partner. If  the Corporation fails to perform its obligations 
under these agreements and the agreements are consequently terminated by such Telco Partner, other agreements with such 
Telco Partners may also be terminated, including the Bell Canada Trademark License Agreement, the TELUS Trademark License 
Agreement, the MTS Inc. Branding and Trademark Agreement and the Bell Canada Inc. Branding and Trademark Agreement, as 
well as non-competition covenants we benefit from with such Telco Partners. 

34

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YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

We have agreements with outside service suppliers to print and distribute our directories and publications. These agreements 
are for services that are integral to our business.  

The  failure  of  the  Telco  Partners  or  any  of  our  other  suppliers  to  fulfill  their  contractual  obligations  under  these  agreements 
could result in a material adverse effect on our business. 

Customers who do not use the Telco Partners as their local telephone provider as well as all new customers are billed directly by 
the Corporation. Our internal billing and collection services are cost-effective and can be grown as our customer base expands.   

Failure by the Corporation to adequately protect and maintain its brands and trademarks, as well as third party infringement  of 
such, could have a material adverse effect on the Corporation, its business, results from operations and financial condition  

The  Corporation  relies  heavily  on  its  existing  brands  and  trademarks  for  a  significant  portion  of  its  revenues.  Failure  to 
adequately  maintain  the  strength  and  integrity  of  these  brands  and  trademarks,  or  to  develop  new  brands  and  trademarks, 
could adversely affect our results from operations and our financial condition. 

It is possible that third parties could infringe upon, misappropriate or challenge the validity of  the Corporation’s trademarks or 
our other intellectual property rights. This could have a material adverse effect on our business, our financial condition or our 
operating  results.  The  actions  that  the  Corporation  takes  to  protect  its  trademarks  and  other  proprietary  rights  may  not  be 
adequate. Litigation may be necessary to enforce or protect the Corporation's intellectual property rights, its trade secrets or to 
determine  the  validity  and  scope  of  the  proprietary  rights  of  others.  We  cannot  ensure  that  we  will  be  able  to  prevent 
infringement of our intellectual property rights or misappropriation of our proprietary information.  

Any such infringement or misappropriation could harm any competitive advantage we currently derive, or may derive, from our 
proprietary  rights.  Third  parties  may  assert  infringement  claims  against  the  Corporation.  Any  such  claims  and  any  resulting 
litigation could subject the Corporation to significant liability for damages. An adverse judgment arising from any litigation of this 
type could require the Corporation to design around a third party's patent or to license alternative technology from another party. 
In  addition,  litigation  may  be  time-consuming  and  expensive  to  defend  against  and  could  result  in  the  diversion  of  the 
Corporation's time and resources. Any claims from third parties may also result in limitations on the Corporation's ability to use 
the intellectual property subject to these claims. 

We  devote  significant  resources  to  the  development  and  protection  of  our  trademarks  and  take  a  proactive  approach  to 
protecting our brand exclusivity. 

Work stoppages and other labour disturbances could have a material adverse effect on the Corporation, its business, results 
from operations and financial condition  

Certain  non-management  employees  of  the  Corporation  are  unionized.  Current  union  agreements  range  between  one  to  five 
years in duration and are subject to expiration at various dates in the future.  Four of these agreements have expired and are 
being renegotiated. If the Corporation is unable to renew these agreements as they come up for renegotiation from time to time, 
it could result in work stoppages and other labour disturbances which could have a material adverse effect on our business. 
Additionally, if a greater percentage of the Corporation’s workforce becomes unionized, this could have a material adverse effect 
on our business, results from operations and financial condition. 

We  manage  labour  relations  risk  by  ensuring  that  collective  agreements’  expiration  dates  are  strategically  positioned  to 
minimize  potential  disruptions  on  both  a  regional  (geographic)  or  on  a  functional  (sales  and  clerical)  basis.  Also,  every 
negotiation  process  to  renew  a  collective  agreement  includes  a  cross-functional  team  in  which  all  business  units  are 
represented.  This  team  has  the  responsibility  to  develop  and  ultimately  implement  an  effective  contingency  plan  that  would 
allow the Corporation to continue its day to day operations with minimal disruptions in the event of a labour dispute.  

Challenge by tax authorities of the Corporation’s position on certain income tax matters could have a material adverse effect on 
the Corporation, its business, results from operations and financial condition  

In  the  normal  course  of  the  Corporation's  activities,  the  tax  authorities  are  carrying  out  ongoing  reviews.  In  that  respect,  the 
Corporation is of the view that all expenses claimed by the different entities of the group are reasonable and deductible and that 
the cost amount and capital cost allowance claims of such entities' depreciable properties have been correctly determined. There is 
no assurance that the tax authorities may not challenge these positions. Such challenge, if successful, may have a material adverse 
effect on the Corporation, its business, results from operations and financial condition. 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

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MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

The  loss  of  key  relationships  or  changes  in  the  level  of  service  provided  by  internet  portals,  search  engines  and  individual 
websites could have a material adverse effect on the Corporation, its business, results from operations and financial condition  

The Corporation has entered into agreements with several internet portals, search engines and individual websites to promote 
its  online  directories.  These  agreements  make  the  Corporation’s  content  and  customer  advertising  more  easily  accessible  by 
these portals, search engines and individual websites. These agreements allow the Corporation to generate a higher volume of 
traffic than it would on its own as well as generate business leads for its advertisers, while retaining the client relationship. In 
return, the portals, search engines and individual websites obtain business through the Corporation from advertisers who would 
not otherwise transact with them. Loss of key relationships or changes in the level of service provided by these internet portals, 
search engines and individual websites could impact performance of the Corporation’s internet marketing solutions. In addition, 
internet marketing services are provided by many other competitors within the markets the Corporation serves and its clients 
could  choose  to  work  with  other,  sometimes  larger  providers  of  these  services,  or  with  other  search  engines  directly.  The 
foregoing could have a material adverse effect on the Corporation, its business, results from operations and financial condition. 

The  failure  of  the  Corporation’s  computers  and  communications  systems  could  have  a  material  adverse  effect  on  the 
Corporation, its business, results from operations and financial condition  

The  Corporation’s  business  activities  rely  significantly  on  the  efficient  and  uninterrupted  operation  of  computers  and 
communications systems as well as those of third parties. The Corporation’s media properties, sales and advertising processing, 
data  storage,  production,  billing,  collection  and  day-to-day  operations  could  be  adversely  impaired  by  the  failure  of  such 
technology,  which  could  in  turn  have  a  material  adverse  effect  on  the  Corporation,  its  business,  results  from  operations  and 
financial condition.  

In addition, the Corporation’s computer and ISIT systems may be vulnerable to damage or interruption from a variety of sources 
and  its  disaster  recovery  systems  may  be  deemed  ineffective.  Any  failure  of  these  systems  could  impair  the  Corporation’s 
business.  This  could  have  a  material  adverse  effect  on  the  Corporation,  its  business,  results  from  operations  and  financial 
condition.  

The Corporation has in place redundant facilities as well as a disaster recovery plan designed to restore the operability of the 
target system, application, or computer facility infrastructure at an alternate site after an emergency. 

The  Corporation’s  inability  to  attract  and  retain  key  personnel  could  have  a  material  adverse  effect  on  the  Corporation,  its 
business, results from operations and financial condition 

The  success  of  the  Corporation  depends  on  the  abilities,  experience  and  personal  efforts  of  senior  management  of  the 
Corporation, including their ability to retain and attract skilled employees. The Corporation is also dependent on the number and 
experience of its sales representatives and ISIT employees. The loss of the services of such key personnel could have a material 
adverse effect on the Corporation, its business, its results from operations and financial condition. 

We continually invest in our workforce to develop a strong digital culture.  We offer training programs, tools and resources to 
elevate digital literacy and promote change management across all facets of the organization. 

The Corporation might be required to record additional impairment charges  

The Corporation may be subject to impairment losses that would reduce its reported assets and earnings. Economic, legal, regulatory, 
competitive, contractual and other factors may affect the value of identifiable intangible assets.  If any of these factors impair the value 
of  these  assets,  accounting  rules  would  require  the  Corporation  to  reduce  their  carrying  value  and  recognize  an  additional  charge, 
which would reduce the reported assets and earnings of the Corporation in the year the impairment charge is recognized. 

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YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Declines in, or changes to, the real estate industry could have a material adverse effect on the Corporation, its business, results 
from operations and financial condition 

On July 1, 2015, Yellow Pages acquired CFDP, growing the Corporation into a leading digital real estate marketplace. As a result 
of the acquisition, the Corporation has a greater presence in the real estate listing business.  The CFDP business and financial 
performance  are  affected  by  the  health  of,  and  changes  to,  the  real  estate  industry.  Home-buying  patterns  are  sensitive  to 
economic conditions and tend to decline or grow more slowly during economic downturns. A decrease in  real estate activities 
could lead to reductions in the purchase of package offerings by home sellers. CFDP  is subject to rules and regulations in the 
real estate industry, which may change from time to time in a way that may restrict or complicate CFDP’s ability to deliver its 
products  and  harm  CFDP’s  business  and  operating  results.  Declines  or  disruptions  in  the  real  estate  market  could  reduce 
demand for CFDP’s products and could harm its business and operating results. This could have a material adverse effect on 
the Corporation, its business, results from operations and financial condition.  

7.  CONTROLS AND PROCEDURES 

As a public entity, we must take every step to ensure that material information regarding our reports filed or submitted under 
securities legislation fairly presents the financial information of YP. Responsibility for this resides with management, including 
the  President  and  Chief  Executive  Officer  and  the  Chief  Financial  Officer.  Management  is  responsible  for  establishing, 
maintaining and evaluating disclosure controls and procedures, as well as internal control over financial reporting. 

Disclosure Controls and Procedures (DC&P) 

The evaluation of the design and effectiveness of DC&P (as defined in National Instrument 52-109) was performed under the 
supervision  of  the  President  and  Chief  Executive  Officer  and  the  Chief  Financial  Officer.  They  concluded  that  the  Company’s 
DC&P were effective, as at December 31, 2015.   

Internal Control over Financial Reporting (ICFR) 

The design and effectiveness of ICFR (as defined in National Instruments 52-109) were evaluated under the supervision of the 
President and Chief Executive Officer and Chief Financial Officer. Based on the evaluations, they concluded that the Company’s 
ICFR was effective, as at December 31, 2015. 

During the quarter beginning on October 1, 2015 and ended on December 31, 2015, no changes were made to the Company’s 
ICFR that has materially affected, or is reasonably likely to materially affect, the Company’s ICFR. 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT
YELLOW PAGES LIMITED 2015 ANNUAL REPORT 

37
2 9  

 
YELLOW PAGES LIMITED 

Independent Auditor’s Report 

To the Shareholders of Yellow Pages Limited 

We have audited the accompanying consolidated  financial statements of Yellow Pages Limited, which comprise the consolidated 
statements  of  financial  position  as  at  December  31,  2015  and  December  31,  2014,  and  the  consolidated  income  statements, 
consolidated statements of comprehensive income, consolidated statements of changes in equity and consolidated statements of 
cash flows for the years then ended, and a summary of significant accounting policies and other explanatory information. 

Management’s Responsibility for the Consolidated Financial Statements 
Management is responsible for the preparation and fair presentation of these consolidated financial statements in accordance with 
International Financial Reporting Standards, and for such internal control as management determines is necessary to enable the 
preparation of consolidated financial statements that are free from material misstatement, whether due to fraud or error. 

Auditor’s Responsibility 
Our  responsibility  is  to  express  an  opinion  on  these  consolidated  financial  statements  based  on  our  audits.  We  conducted  our 
audits in accordance with Canadian generally accepted auditing standards. Those standards require that we comply with ethical 
requirements and plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements 
are free from material misstatement. 

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the consolidated financial 
statements.  The  procedures  selected  depend  on  the  auditor’s  judgment,  including  the  assessment  of  the  risks  of  material 
misstatement  of  the  consolidated  financial  statements,  whether  due  to  fraud  or  error.  In  making  those  risk  assessments,  the 
auditor considers internal control relevant to the entity’s preparation and fair presentation of the consolidated financial statements 
in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on 
the effectiveness of the entity’s internal control. An audit also includes evaluating the appropriateness of accounting policies used 
and  the  reasonableness  of  accounting  estimates  made  by  management,  as  well  as  evaluating  the  overall  presentation  of  the 
consolidated financial statements. 

We believe that the audit  evidence we have obtained  in our audits  is sufficient and appropriate to provide a basis  for our audit 
opinion. 

Opinion 
In  our  opinion,  the  consolidated  financial  statements  present  fairly,  in  all  material  respects,  the  financial  position  of 
Yellow Pages Limited as at December 31, 2015 and December 31, 2014, and its financial performance and its cash flows for 
the years then ended in accordance with International Financial Reporting Standards. 

(signed) Deloitte LLP 1 

February 11, 2016 
Montréal, Québec 
____________________ 
1 CPA auditor, CA, public accountancy permit No. A120501 

2 

38

ANNUAL REPORT 2015

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

CONSOLIDATED STATEMENTS OF FINANCIAL POSITION 
(IN THOUSANDS OF CANADIAN DOLLARS) 

As at 

ASSETS 
CURRENT ASSETS 

Cash  
Trade and other receivables (Note 22) 
Prepaid expenses 
Deferred publication costs  
Income taxes receivable (Note 14) 

TOTAL CURRENT ASSETS 

NON-CURRENT ASSETS 

Deferred publication costs 
Financial and other assets (Note 22) 
Property and equipment (Note 7) 
Intangible assets (Note 8) 
Goodwill (Note 5) 
Deferred income taxes (Note 14) 

TOTAL NON-CURRENT ASSETS 

TOTAL ASSETS 

LIABILITIES AND EQUITY  
CURRENT LIABILITIES 

Trade and other payables (Note 9) 
Provisions (Note 10) 
Deferred revenues 
Current portion of long-term debt (Note 12) 

TOTAL CURRENT LIABILITIES 

NON-CURRENT LIABILITIES 
Provisions (Note 10) 
Deferred credits and other 
Deferred income taxes (Note 14)  
Post-employment benefits (Note 11) 
Long-term debt (Note 12) 
Exchangeable debentures (Note 13) 

TOTAL NON-CURRENT LIABILITIES 

TOTAL LIABILITIES 

CAPITAL AND RESERVES 
DEFICIT 

TOTAL EQUITY   

TOTAL LIABILITIES AND EQUITY 

YELLOW PAGES LIMITED 

December 31, 2015 

December 31, 2014 

$ 

$ 

$ 

67,253 
123,826 
8,728 
61,216 
3,192 

264,215 

7,348 
4,162 
30,554 
1,369,781 
26,829 
7,738 

1,446,412 

1,710,627 

73,627 
67,641 
23,386 
98,530 

263,184 

4,451 
6,538 
94,970 
182,659 
308,823 
90,478 

687,919 

951,103 

6,600,966 
(5,841,442) 

759,524 

$ 

102,776 
132,278 
8,220 
69,852 
47,798 

360,924 

8,153 
4,366 
36,431 
1,334,967 
– 
4,719 

1,388,636 

$ 

1,749,560 

$ 

82,048 
65,840 
28,461 
103,152 

279,501 

2,577 
8,936 
53,386 
227,262 
404,759 
88,959 

785,879 

1,065,380 

6,600,178 
(5,915,998) 

684,180 

$ 

1,710,627 

$ 

1,749,560 

The accompanying notes are an integral part of these consolidated financial statements. 

Approved on behalf of Yellow Pages Limited by 

Robert F. MacLellan, Director 

David A. Lazzarato, Director 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

ANNUAL REPORT 2015 

3 
39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
YELLOW PAGES LIMITED 

CONSOLIDATED INCOME STATEMENTS 
(IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE AND PER SHARE INFORMATION) 

For the years ended December 31, 

Revenues 

Operating costs (Note 18) 

Income from operations before depreciation and amortization, and restructuring 

and special charges 

Depreciation and amortization (Notes 7 and 8) 

Restructuring and special charges (Note 10) 

Income from operations 

Financial charges, net (Note 19) 

Earnings before income taxes and earnings from investments in associates  

Provision for (recovery of) income taxes (Note 14) 

Earnings from investments in associates 

Net earnings  

Basic earnings per share  

2015 

829,771 

569,084 

260,687 

80,837 

30,834 

149,016 

60,922 

88,094 

27,039 

– 

61,055 

2.29 

  $ 

  $ 

  $ 

2014 

877,528 

561,552 

315,976 

78,076 

18,359 

219,541 

72,116 

147,425 

(40,937) 

(178) 

188,540 

6.95 

  $ 

 $ 

 $ 

Weighted average shares outstanding – basic earnings per 

share (Note 16) 

26,688,369 

27,128,062 

Diluted earnings per share  

  $ 

2.05 

 $ 

5.81 

Weighted average shares outstanding – diluted earnings per 

share (Note 16) 

33,466,228 

33,709,338 

The accompanying notes are an integral part of these consolidated financial statements. 

4 

40

ANNUAL REPORT 2015 
YELLOW PAGES LIMITED 2015 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
YELLOW PAGES LIMITED 

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME 
(IN THOUSANDS OF CANADIAN DOLLARS) 

For the years ended December 31, 

2015 

2014 

Net earnings  

Other comprehensive income (loss):  

  $ 

61,055 

  $ 

188,540 

Items that may be reclassified subsequently to net earnings  

Reclassification adjustment of accumulated foreign currency translation loss 

realized upon disposal of investment in associate (Note 6) 

Items that will not be reclassified subsequently to net earnings  

Actuarial gains (losses) (Note 11) 

Income taxes relating to items that will not be reclassified subsequently to net 

earnings 

Other comprehensive income (loss) 

Total comprehensive income  

– 

1,598 

18,447 

(4,946) 

13,501 

13,501 

74,556 

  $ 

(59,997) 

15,935 

(44,062) 

(42,464) 

  $ 

146,076 

The accompanying notes are an integral part of these consolidated financial statements. 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

ANNUAL REPORT 2015 

5 
41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
YELLOW PAGES LIMITED 

YELLOW PAGES LIMITED 

CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY 
(IN THOUSANDS OF CANADIAN DOLLARS) 

CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY 
(IN THOUSANDS OF CANADIAN DOLLARS) 

For the years ended December 31, 

For the years ended December 31, 

Shareholders’ 

Shareholders’ 
Capital       

Capital       

(Note 15)  

(Note 15)  

Restricted 
Shares 

Restricted 
Shares 

Warrants     
(Note 15)      

Warrants     
(Note 15)      

Compound  
Compound  
Financial 
Financial 
Instruments1 
Instruments1 

Stock-based 
Stock-based 
Compensation and 
Compensation and 
Other Reserves 
Other Reserves 

Balance, December 31, 2014 

Balance, December 31, 2014 

$ 

$ 

4,030,325  $ 

4,030,325  $ 

(18,981)  $ 

(18,981)  $ 

1,456 

1,456 
$ 

$ 

3,619 

3,619 
$ 

$ 

126,706   

126,706   

Other comprehensive income 

Other comprehensive income 

Net earnings  

Net earnings  

Total comprehensive income 

Total comprehensive income 

Restricted shares settled  

Restricted shares settled  

Restricted shares (Note 17) 

Restricted shares (Note 17) 

Stock options granted (Note 17) 

Stock options granted (Note 17) 

 

 

 
 

 

 

 

 

 
 

 

 

Exercise of stock options (Note 17) 

Exercise of stock options (Note 17) 

1,203 

1,203 

 

 

 

 

 

 

854 

854 

(6,838) 

(6,838) 

 
 

 
 

 

 

 
 

 

 
 

 

 

 
 

 

 
 

 

 

 
 

 

 
 

 

 

 
 

 

 
 

 

 

 

 

 

 

(854) 

(854) 

5,915 

5,915 

828 

828 

(320) 

(320) 

Balance, December 31, 2015 

Balance, December 31, 2015 

$ 

$ 

4,031,528  $ 

4,031,528  $ 

(24,965)  $ 

(24,965)  $ 

1,456 

1,456 
$ 

$ 

3,619 

3,619 
$ 

$ 

132,275   

132,275   

Shareholders’ 
Shareholders’ 
Capital  
Capital  
(Note 15)  
(Note 15)  

Restricted 
Shares 

Restricted 
Shares 

Warrants     
Warrants     
(Note 15)           
(Note 15)           

Compound  
Compound  
Financial 
Financial 
Instruments1 
Instruments1 

Stock-based 
Stock-based 
Compensation and 
Compensation and 
Other Reserves  
Other Reserves  

Balance, December 31, 2013 

Balance, December 31, 2013 

$ 

$ 

Other comprehensive income (loss) 

Other comprehensive income (loss) 

Net earnings  

Net earnings  

Total comprehensive income 

Total comprehensive income 

Restricted shares settled  

Restricted shares settled  

Restricted shares (Note 17)  

Restricted shares (Note 17)  

Stock options granted (Note 17) 

Stock options granted (Note 17) 

Exchange of exchangeable debentures 

Exchange of exchangeable debentures 

(Note 13) 

(Note 13) 

4,029,869  $ 

4,029,869  $ 
 
 
 
 
 
 

 
 
 
 
 
 

(6,630)  $ 
(6,630)  $ 
 
 
 
 
 
 
99 
99 

(12,450) 
 

(12,450) 
 

$ 
1,456 
1,456 
 
 
 
 
 
 
 
 
 
 
 
 

$ 

$ 

3,633 
3,633 
 
 
 
 
 
 
 
 
 
 
 
 

$ 

121,188   

121,188   

 
 
 
(99) 

 
 
 
(99) 

4,443 

4,443 

1,174 

1,174 

456 

456 

 

 

 

 

(14) 

(14) 

 

 

Balance, December 31, 2014 

Balance, December 31, 2014 

$ 

$ 

4,030,325  $ 

4,030,325  $ 

(18,981)  $ 

(18,981)  $ 

1,456 

1,456 
$ 

$ 

3,619 

3,619 

$  

$  

126,706   

126,706   

1  The equity component of the exchangeable debentures presented above is net of income taxes of $1.3 million (2014 - $1.3 million).   

1  The equity component of the exchangeable debentures presented above is net of income taxes of $1.3 million (2014 - $1.3 million).   

The accompanying notes are an integral part of these consolidated financial statements. 

The accompanying notes are an integral part of these consolidated financial statements. 

6 

6 

42

ANNUAL REPORT 2015 

ANNUAL REPORT 2015 
YELLOW PAGES LIMITED 2015 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
YELLOW PAGES LIMITED 
YELLOW PAGES LIMITED 
YELLOW PAGES LIMITED 
YELLOW PAGES LIMITED 
YELLOW PAGES LIMITED 
YELLOW PAGES LIMITED 
YELLOW PAGES LIMITED 

YELLOW PAGES LIMITED 
YELLOW PAGES LIMITED 
YELLOW PAGES LIMITED 
YELLOW PAGES LIMITED 
YELLOW PAGES LIMITED 
YELLOW PAGES LIMITED 
YELLOW PAGES LIMITED 

2015 
2015 
2015 
2015 
2015 
2015 
2015 

2015 
2015 
2015 
2015 
2015 
2015 
2015 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

$ 
$ 
$ 
$ 
$ 
$ 
$ 

$ 
$ 
$ 
$ 
$ 
$ 
$ 

$ 
$ 
$ 
$ 
$ 
$ 
$ 

Reduction of  
Reduction of  
Reduction of  
Reduction of  
Reduction of  
Reduction of  
Reduction of  
Reduction of  
Reduction of  
Reduction of  
Reduction of  
Reduction of  
Reduction of  
Reduction of  
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

6,600,178  $ 
6,600,178  $ 
6,600,178  $ 
6,600,178  $ 
6,600,178  $ 
6,600,178  $ 
6,600,178  $ 

Total Capital           
Total Capital           
Total Capital           
Total Capital           
Total Capital           
Total Capital           
Total Capital           
Total Capital           
Total Capital           
Total Capital           
Total Capital           
Total Capital           
Total Capital           
Total Capital           
and Reserves  
and Reserves  
and Reserves  
and Reserves  
and Reserves  
and Reserves  
and Reserves  
and Reserves  
and Reserves  
and Reserves  
and Reserves  
and Reserves  
and Reserves  
and Reserves  
6,600,178  $ 
$ 
6,600,178  $ 
$ 
6,600,178  $ 
$ 
6,600,178  $ 
6,600,178  $ 
$ 
$ 
6,600,178  $ 
$ 
6,600,178  $ 
$ 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(923) 
(923) 
(923) 
(923) 
(923) 
(923) 
(923) 

  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(923) 
(923) 
(923) 
(923) 
(923) 
(923) 
(923) 

828 
828 
828 
828 
828 
828 
828 

828 
828 
828 
828 
828 
828 
828 

883 
883 
883 
883 
883 
883 
883 

883 
883 
883 
883 
883 
883 
883 

Deficit 
Deficit 
Deficit 
Deficit 
Deficit 
Deficit 
Deficit 
Deficit 
Deficit 
Deficit 
Deficit 
Deficit 
Deficit 
Deficit 
(5,915,998)   $ 
(5,915,998)   $ 
(5,915,998)   $ 
(5,915,998)   $ 
(5,915,998)   $ 
(5,915,998)   $ 
(5,915,998)   $ 
(5,915,998)   $ 
(5,915,998)   $ 
(5,915,998)   $ 
(5,915,998)   $ 
(5,915,998)   $ 
(5,915,998)   $ 
(5,915,998)   $ 

Total  Equity 
Total  Equity 
Total  Equity 
Total  Equity 
Total  Equity 
Total  Equity 
Total  Equity 
684,180 
684,180 
684,180 
684,180 
684,180 
684,180 
684,180 

Total  Equity 
Total  Equity 
Total  Equity 
Total  Equity 
Total  Equity 
Total  Equity 
Total  Equity 
684,180 
684,180 
684,180 
684,180 
684,180 
684,180 
684,180 

13,501 
13,501 
13,501 
13,501 
13,501 
13,501 
13,501 

13,501 
13,501 
13,501 
13,501 
13,501 
13,501 
13,501 

61,055 
61,055 
61,055 
61,055 
61,055 
61,055 
61,055 

61,055 
61,055 
61,055 
61,055 
61,055 
61,055 
61,055 

74,556 
74,556 
74,556 
74,556 
74,556 
74,556 
74,556 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

74,556 
74,556 
74,556 
74,556 
74,556 
74,556 
74,556 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

13,501 
13,501 
13,501 
13,501 
13,501 
13,501 
13,501 
61,055 
61,055 
61,055 
61,055 
61,055 
61,055 
61,055 

13,501 
13,501 
13,501 
13,501 
13,501 
13,501 
13,501 
61,055 
61,055 
61,055 
61,055 
61,055 
61,055 
61,055 

74,556 
74,556 
74,556 
74,556 
74,556 
74,556 
74,556 
 
 
 
 
 
 
 
(923) 
(923) 
(923) 
(923) 
(923) 
(923) 
(923) 

74,556 
74,556 
74,556 
74,556 
74,556 
74,556 
74,556 
 
 
 
 
 
 
 
(923) 
(923) 
(923) 
(923) 
(923) 
(923) 
(923) 

828 
828 
828 
828 
828 
828 
828 

828 
828 
828 
828 
828 
828 
828 

883 
883 
883 
883 
883 
883 
883 

883 
883 
883 
883 
883 
883 
883 

$ 
$ 
$ 
$ 
$ 
$ 
$ 

$ 
$ 
$ 
$ 
$ 
$ 
$ 

2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 

2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 

$ 
$ 
$ 
$ 
$ 
$ 
$ 

$ 
$ 
$ 
$ 
$ 
$ 
$ 

6,600,966  $ 
6,600,966  $ 
6,600,966  $ 
6,600,966  $ 
6,600,966  $ 
6,600,966  $ 
6,600,966  $ 

6,600,966  $ 
6,600,966  $ 
6,600,966  $ 
6,600,966  $ 
6,600,966  $ 
6,600,966  $ 
6,600,966  $ 

(5,841,442)  $ 
(5,841,442)  $ 
(5,841,442)  $ 
(5,841,442)  $ 
(5,841,442)  $ 
(5,841,442)  $ 
(5,841,442)  $ 

(5,841,442)  $ 
(5,841,442)  $ 
(5,841,442)  $ 
(5,841,442)  $ 
(5,841,442)  $ 
(5,841,442)  $ 
(5,841,442)  $ 

759,524 
759,524 
759,524 
759,524 
759,524 
759,524 
759,524 

759,524 
759,524 
759,524 
759,524 
759,524 
759,524 
759,524 

2014 
2014 
2014 
2014 
2014 
2014 
2014 

2014 
2014 
2014 
2014 
2014 
2014 
2014 

Foreign 
Foreign 
Foreign 
Foreign 
Foreign 
Foreign 
Foreign 
 Currency Translation  
 Currency Translation  
 Currency Translation  
 Currency Translation  
 Currency Translation  
 Currency Translation  
 Currency Translation  

Foreign 
Foreign 
Foreign 
Foreign 
Foreign 
Foreign 
Foreign 
 Currency Translation  
 Currency Translation  
 Currency Translation  
 Currency Translation  
 Currency Translation  
 Currency Translation  
 Currency Translation  
(Notes 6 and 19)       
(Notes 6 and 19)       
(Notes 6 and 19)       
(Notes 6 and 19)       
(Notes 6 and 19)       
(Notes 6 and 19)       
(Notes 6 and 19)       
$ 
$ 
$ 
$ 
$ 
$ 
$ 

(Notes 6 and 19)       
(Notes 6 and 19)       
(Notes 6 and 19)       
(Notes 6 and 19)       
(Notes 6 and 19)       
(Notes 6 and 19)       
(Notes 6 and 19)       
(1,598)  
(1,598)  
$ 
$ 
(1,598)  
(1,598)  
$ 
$ 
(1,598)  
(1,598)  
(1,598)  
(1,598)  
(1,598)  
(1,598)  
$ 
$ 
(1,598)  
(1,598)  
$ 
$ 
$ 
$ 
$ 
$ 
(1,598)  
(1,598)  
$ 
$ 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Total Capital  
Total Capital  
Total Capital  
Total Capital  
Total Capital  
Total Capital  
Total Capital  
and Reserves  
and Reserves  
and Reserves  
and Reserves  
and Reserves  
and Reserves  
and Reserves  
$ 
$ 
$ 
$ 
$ 
$ 
$ 

Total Capital  
Total Capital  
Total Capital  
Total Capital  
Total Capital  
Total Capital  
Total Capital  
and Reserves  
and Reserves  
and Reserves  
and Reserves  
and Reserves  
and Reserves  
and Reserves  
6,604,971   $ 
6,604,971   $ 
6,604,971   $ 
6,604,971   $ 
6,604,971   $ 
6,604,971   $ 
6,604,971   $ 
6,604,971   $ 
6,604,971   $ 
6,604,971   $ 
6,604,971   $ 
6,604,971   $ 
6,604,971   $ 
6,604,971   $ 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
1,598 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(8,007) 
(8,007) 
(8,007) 
(8,007) 
(8,007) 
(8,007) 
(8,007) 
(8,007) 
(8,007) 
(8,007) 
(8,007) 
(8,007) 
(8,007) 
(8,007) 
1,174 
1,174 
1,174 
1,174 
1,174 
1,174 
1,174 
1,174 
1,174 
1,174 
1,174 
1,174 
1,174 
1,174 

Deficit  
Deficit  
Deficit  
Deficit  
Deficit  
Deficit  
Deficit  
Deficit  
Deficit  
Deficit  
Deficit  
Deficit  
Deficit  
Deficit  
(6,060,476)  $ 
(6,060,476)  $ 
(6,060,476)  $ 
(6,060,476)  $ 
(6,060,476)  $ 
(6,060,476)  $ 
(6,060,476)  $ 
(6,060,476)  $ 
(6,060,476)  $ 
(6,060,476)  $ 
(6,060,476)  $ 
(6,060,476)  $ 
(6,060,476)  $ 
(6,060,476)  $ 
(44,062) 
(44,062) 
(44,062) 
(44,062) 
(44,062) 
(44,062) 
(44,062) 
(44,062) 
(44,062) 
(44,062) 
(44,062) 
(44,062) 
(44,062) 
(44,062) 
188,540 
188,540 
188,540 
188,540 
188,540 
188,540 
188,540 
188,540 
188,540 
188,540 
188,540 
188,540 
188,540 
188,540 
144,478 
144,478 
144,478 
144,478 
144,478 
144,478 
144,478 
144,478 
144,478 
144,478 
144,478 
144,478 
144,478 
144,478 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Total  Equity 
Total  Equity 
Total  Equity 
Total  Equity 
Total  Equity 
Total  Equity 
Total  Equity 
Total  Equity 
Total  Equity 
Total  Equity 
Total  Equity 
Total  Equity 
Total  Equity 
Total  Equity 
544,495 
544,495 
544,495 
544,495 
544,495 
544,495 
544,495 
544,495 
544,495 
544,495 
544,495 
544,495 
544,495 
544,495 
(42,464) 
(42,464) 
(42,464) 
(42,464) 
(42,464) 
(42,464) 
(42,464) 
(42,464) 
(42,464) 
(42,464) 
(42,464) 
(42,464) 
(42,464) 
(42,464) 
188,540 
188,540 
188,540 
188,540 
188,540 
188,540 
188,540 
188,540 
188,540 
188,540 
188,540 
188,540 
188,540 
188,540 
146,076 
146,076 
146,076 
146,076 
146,076 
146,076 
146,076 
146,076 
146,076 
146,076 
146,076 
146,076 
146,076 
146,076 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(8,007)  
(8,007)  
(8,007)  
(8,007)  
(8,007)  
(8,007)  
(8,007)  
1,174 
1,174 
1,174 
1,174 
1,174 
1,174 
1,174 

(8,007)  
(8,007)  
(8,007)  
(8,007)  
(8,007)  
(8,007)  
(8,007)  
1,174 
1,174 
1,174 
1,174 
1,174 
1,174 
1,174 

$ 
$ 
$ 
$ 
$ 
$ 
$ 

$ 
$ 
$ 
$ 
$ 
$ 
$ 

Reduction of  
Reduction of  
Reduction of  
Reduction of  
Reduction of  
Reduction of  
Reduction of  
Reduction of  
Reduction of  
Reduction of  
Reduction of  
Reduction of  
Reduction of  
Reduction of  
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
Capital Reserve 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 
 
 
 
 
 

 
 
 
 
 
 
 

$ 
$ 
$ 
$ 
$ 
$ 
$ 

$ 
$ 
$ 
$ 
$ 
$ 
$ 

2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 

2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 
2,457,053 

$ 
$ 
$ 
$ 
$ 
$ 
$ 

$ 
$ 
$ 
$ 
$ 
$ 
$ 

 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 

$ 
$ 
$ 
$ 
$ 
$ 
$ 

$ 
$ 
$ 
$ 
$ 
$ 
$ 

442 
442 
442 
442 
442 
442 
442 

442 
442 
442 
442 
442 
442 
442 

 
 
 
 
 
 
 

 
 
 
 
 
 
 

442 
442 
442 
442 
442 
442 
442 

442 
442 
442 
442 
442 
442 
442 

6,600,178 
6,600,178 
6,600,178 
6,600,178 
6,600,178 
6,600,178 
6,600,178 

6,600,178 
6,600,178 
6,600,178 
6,600,178 
6,600,178 
6,600,178 
6,600,178 

$ 
$ 
$ 
$ 
$ 
$ 
$ 

(5,915,998)  $ 
$ 
(5,915,998)  $ 
$ 
(5,915,998)  $ 
$ 
(5,915,998)  $ 
(5,915,998)  $ 
$ 
$ 
(5,915,998)  $ 
$ 
$ 
(5,915,998)  $ 

(5,915,998)  $ 
(5,915,998)  $ 
(5,915,998)  $ 
(5,915,998)  $ 
(5,915,998)  $ 
(5,915,998)  $ 
(5,915,998)  $ 

684,180 
684,180 
684,180 
684,180 
684,180 
684,180 
684,180 

684,180 
684,180 
684,180 
684,180 
684,180 
684,180 
684,180 

ANNUAL REPORT 2015 
ANNUAL REPORT 2015 
ANNUAL REPORT 2015 
ANNUAL REPORT 2015 
ANNUAL REPORT 2015 
ANNUAL REPORT 2015 
ANNUAL REPORT 2015 

ANNUAL REPORT 2015 
ANNUAL REPORT 2015 
ANNUAL REPORT 2015 
ANNUAL REPORT 2015 
ANNUAL REPORT 2015 
ANNUAL REPORT 2015 
ANNUAL REPORT 2015 

7 
7 
7 
7 
7 
7 
7 

7 
7 
7 
7 
7 
7 
7 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

43

 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
      
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
   
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
      
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
   
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
      
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
   
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
      
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
   
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
      
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
   
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
      
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
   
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
      
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
   
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
      
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
   
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
      
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
   
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
      
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
   
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
      
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
   
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
      
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
   
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
      
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
   
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
      
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
   
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
YELLOW PAGES LIMITED 

CONSOLIDATED STATEMENTS OF CASH FLOWS 
(IN THOUSANDS OF CANADIAN DOLLARS) 

For the years ended December 31, 

2015 

2014 

OPERATING ACTIVITIES 

Net earnings  

Adjusting items  

Depreciation and amortization 

Restructuring and other special charges (Note 10) 

Stock-based compensation expense  

Earnings from investments in associates 
Provision for (recovery of) income taxes recognized in net earnings  
Financial charges recognized in net earnings  

Past service costs (Note 11) 

Other non-cash items 
Change in operating assets and liabilities 

Funding of post-employment benefit plans in excess of costs 

Restructuring and other special charges paid (Note 10) 

Income taxes received (paid), net 

Interest paid 

INVESTING ACTIVITIES 

Additions to intangible assets  

Acquisition of property and equipment 

Business acquisitions, net of cash acquired (Note 5) 

Proceeds from the settlement of a note receivable (Note 22) 

Other 

FINANCING ACTIVITIES 

Repayment of long-term debt  

Purchase of restricted shares (Note 17) 

Issuance of common shares upon exercise of stock options (Note 17) 

NET DECREASE IN CASH  

CASH, BEGINNING OF YEAR 

CASH, END OF YEAR 

Supplemental disclosure of cash flow information (Note 20) 

  $ 

61,055 

$ 

188,540 

80,837 

30,834 
6,731 
 
27,039 

60,922 

(6,618) 

8,420 

(10,704) 
(26,629) 
(26,464) 
46,664 

(54,521) 

197,566 

(69,190) 
(6,231) 
(51,063) 
 
 

78,076 

18,359 
6,459 
(178) 

(40,937) 

72,116 
 
3,584 

(6,506) 
(18,453) 

(28,230) 

(51,544) 

(64,779) 

156,507 

(69,179) 

(14,771) 

(33,504) 

14,100 

(116) 

(126,484) 

(103,470) 

(100,650) 
(6,838) 

883 

(106,605) 

(35,523) 
102,776 

  $ 

67,253 

$ 

(140,098) 

(12,450) 
 

(152,548) 

(99,511) 

202,287 

102,776 

The accompanying notes are an integral part of these consolidated financial statements.

8 

44

ANNUAL REPORT 2015 
YELLOW PAGES LIMITED 2015 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to the Consolidated Financial Statements – December 31, 2015 
(all tabular amounts are in thousands of Canadian dollars, except share information) 

1.  DESCRIPTION  

Yellow Pages Limited, through its subsidiaries, offers local and national businesses access to digital and print media and marketing 
solutions  to  reach  consumers  in  all  the  provinces  and  territories  of  Canada.  References  herein  to  Yellow  Pages  Limited  (or  the 
“Company”)  represent  the  financial  position,  financial  performance,  cash  flows  and  disclosures  of  Yellow  Pages  Limited  and  its 
subsidiaries on a consolidated basis. 

Yellow Pages Limited’s registered head office is located at 16, Place du Commerce, Montreal, Québec, Canada, H3E 2A5 and the 
common shares of Yellow Pages Limited are listed on the Toronto Stock Exchange (“TSX”) under the symbol “Y”.   

On January 1, 2015, YPG Financing Inc. and Yellow Pages Group Corp., wholly-owned subsidiaries of the Company, amalgamated 
through a vertical short-form amalgamation, and the amalgamated entity bears the corporate name of Yellow Pages Digital & Media 
Solutions Limited. Except for the name change, the by-laws and the articles of Yellow Pages Digital & Media Solutions Limited are the 
same as the previous by-laws and articles of YPG Financing Inc.  

The Board of Directors (the “Board”) approved the consolidated financial statements for the years ended December 31, 2015 
and 2014 and authorized their publication on February 11, 2016.   

2.  REVISED STANDARDS  

STANDARDS, INTERPRETATIONS AND AMENDMENTS TO PUBLISHED STANDARDS THAT ARE ISSUED BUT NOT YET EFFECTIVE 

Certain  new  standards,  interpretations  and  amendments  to  existing  standards  have  been  published  and  are  mandatory  for  
Yellow Pages Limited’s accounting periods beginning on or after January 1, 2016. The new standards which are considered to be 
relevant to Yellow Pages Limited’s operations are as follows: 

Amendments to IAS 16 — Property, Plant and Equipment, and IAS 38 — Intangible Assets: Clarification of Acceptable Methods of 
Depreciation and Amortization   
In  May  2014,  the  International  Accounting  Standards  Board  (“IASB”)  issued  Amendments  to  IAS  16  –  Property,  Plant  and 
Equipment and IAS 38 – Intangible Assets: Clarification of Acceptable Methods of Depreciation and Amortization to clarify that the 
use of revenue-based methods to calculate depreciation is not appropriate as revenue generated by an activity that includes the 
use of an asset generally reflects factors other than the consumption of the economic benefits embodied in the related asset. The 
IASB also clarified that revenue is generally presumed to be an inappropriate basis for measuring the consumption of the economic 
benefits embodied in an intangible asset. This presumption may be rebutted in certain limited circumstances. These amendments 
must be applied prospectively for annual periods beginning on or after January 1, 2016. 

The Amendments to IAS 16 and IAS 38 will not have a significant impact on the consolidated financial statements of Yellow Pages 
Limited. 

IAS 1 — Presentation of Financial Statements   

In December 2014, the IASB issued amendments to IAS 1 — Presentation of Financial Statements as part of its initiative to improve 
presentation  and  disclosure  in  financial  reports.  The  amendments  to  IAS  1  clarify  the  existing  presentation  and  disclosure 
requirements as they relate to materiality, order of the notes, subtotals, accounting policies and disaggregation. The amendments 
also provide additional guidance on the application of professional judgment to disclosure requirements when preparing the notes 
to the financial statements.  

These  amendments  are  effective  for  annual  periods  beginning  on  or  after  January  1,  2016,  and  are  not  expected  to  have  a 
significant impact on the consolidated financial statements of Yellow Pages Limited.  

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

ANNUAL REPORT 2015 

9 
45

 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to Consolidated Financial Statements – December 31, 2015  
(all tabular amounts are in thousands of Canadian dollars, except share information) 

IFRS 15 — Revenue from Contracts with Customers 
In  May  2014,  the  IASB  issued  IFRS  15  —  Revenue  from  Contracts  with  Customers.  This  new  standard  outlines  a  single 
comprehensive model for companies to use when accounting for revenue arising from contracts with customers. It supersedes the 
IASB’s current revenue recognition standards, including IAS 18  — Revenue and related interpretations. The core principle of IFRS 
15  is  that  revenue  is  recognized  at  an  amount  that  reflects  the  consideration  to  which  the  company  expects  to  be  entitled  in 
exchange for those goods or services, applying the following five steps: 

 

 

Identify the contract with a customer;  

Identify the performance obligations in the contract;  

  Determine the transaction price;  

 

 

Allocate the transaction price to the performance obligations in the contract; and  

Recognize revenue when (or as) the company satisfies a performance obligation. 

This  new  standard  also  provides  guidance  relating  to  the  accounting  for  contract  costs  as  well  as  for  the  measurement  and 
recognition  of  gains  and  losses  arising  from  the  sale  of  certain  non-financial  assets.  Additional  disclosures  will  also  be  required 
under the new standard, which is effective for annual reporting periods beginning on or after January 1, 2018 with earlier adoption 
permitted.  For  comparative  amounts,  companies  have  the  option  of  using  either  a  full  retrospective  approach  or  a  modified 
retrospective approach as set out in the new standard. Yellow  Pages Limited continues to evaluate the impact this standard will 
have on its consolidated financial statements. 

IFRS 9 — Financial Instruments 
In July 2014, the IASB issued the final version of IFRS 9 — Financial Instruments. IFRS 9 replaces the requirements in IAS 39 — 
Financial  Instruments:  Recognition  and  Measurement  for  classification  and  measurement  of  financial  assets  and  liabilities.  The 
new standard introduces a single classification and measurement approach for financial instruments, which is driven by cash flow 
characteristics and the business model in which an asset is held. This single, principle-based approach replaces existing rule-based 
requirements and results in a single impairment model being applied to all financial instruments. IFRS 9 also modified the hedge 
accounting model to incorporate the risk management practices of an entity. 

Additional  disclosures  will  also  be  required  under  the  new  standard.  The  new  standard  will  come  into  effect  for  annual  periods 
beginning on or after January 1, 2018 with early adoption permitted.  Yellow Pages Limited continues to evaluate the impact this 
standard will have on its consolidated financial statements.  

IFRS 16 — Leases 
In  January  2016,  the  IASB  issued  IFRS  16  —  Leases.  It  supersedes  the  IASB’s  current  lease  standard,  IAS  17,  which  required 
lessees and lessors to classify their leases as either finance leases or operating leases and to account for those two types of leases 
differently. It did not require lessees to recognize assets and liabilities arising from operating leases, but it did require lessees to 
recognize assets and liabilities arising from finance leases.  

IFRS  16  sets  out  the  principles  for  the  recognition,  measurement,  presentation  and  disclosure  of  leases.  It  introduces  a  single 
lessee accounting model and  requires a lessee to recognize assets and liabilities for all leases  with a term of more than twelve 
months and for which the underlying asset is not of low value. A lessee is required to recognize a right-of-use asset representing its 
right to use the underlying leased asset and a lease liability representing its obligation to make lease payments.  

IFRS  16  contains  disclosure  requirements  for  lessees  and  lessors.  This  new  standard  will  come  into  effect  for  annual  periods 
beginning on or after January 1, 2019. Earlier application is permitted for companies that apply IFRS 15 — Revenue from Contracts 
with Customers at or before the date of  initial application of IFRS 16.  Yellow Pages Limited continues to  assess the impact this 
standard will have on its consolidated financial statements.  

3.  BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES  

3.1 STATEMENT OF COMPLIANCE 
These consolidated financial statements of Yellow Pages Limited and its subsidiaries were prepared by management in accordance 
with IFRS. These financial statements have been prepared in accordance with the following significant accounting policies which have 
been applied consistently to all periods presented throughout the consolidated entities. 

3.2 BASIS OF MEASUREMENT  
The  consolidated  financial  statements  have  been  prepared  on  the  historical  cost  basis  except  for  the  revaluation  of  certain 
assets and liabilities (including derivative instruments) at fair value as explained in the policies below. 

3.3 FUNCTIONAL AND PRESENTATION CURRENCY  
The consolidated financial statements are presented in Canadian dollars, which is the functional and presentation currency of 
Yellow Pages Limited.  

10 

46

ANNUAL REPORT 2015 
YELLOW PAGES LIMITED 2015 ANNUAL REPORT

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to the Consolidated Financial Statements – December 31, 2015 
(all tabular amounts are in thousands of Canadian dollars, except share information) 

3.4 BASIS OF CONSOLIDATION 

3.4.1 Subsidiaries  

Subsidiaries that are directly controlled by Yellow Pages Limited or indirectly controlled through other consolidated subsidiaries 
are fully consolidated. Subsidiaries are all entities over which Yellow Pages Limited exercises control.  

Subsidiaries  are  fully  consolidated  from  the  effective  date  of  acquisition  up  to  the  effective  date  of  disposal.  Intercompany 
assets  and  liabilities  and  transactions  between  fully  consolidated  companies  are  eliminated.  Gains  and  losses  on  internal 
transactions with controlled companies are fully eliminated. Accounting policies and methods are modified where necessary to 
ensure consistency of accounting treatment at the Yellow Pages Limited level. 

3.4.2 Associates  

Associates  are  all  entities  over  which  Yellow  Pages  Limited  has  a  significant  influence  over  the  entity’s  management  and 
operating and financial policy, without exercising control, and generally implies holding 20% to 50% of the voting rights. 

Investments  in  associates  are  accounted  for  using  the  equity  method  and  are  initially  measured  at  cost.  Subsequently,  the 
share in profits or losses of the associate attributable to equity holders of Yellow Pages Limited is recognized in net earnings.  
Included in the recognized share of net earnings is the amortization of the amortizable assets based on their fair value at the 
acquisition date.   

3.4.3 Business combinations  

Acquisitions  of  subsidiaries  and  businesses  are  accounted  for  using  the  acquisition  method.  The  cost  of  the  acquisition  is 
measured  at  the  aggregate  of  the  fair  values,  at  the  date  of  exchange,  of  assets  given,  liabilities  incurred  or  assumed,  and 
equity instruments issued by  Yellow  Pages Limited in exchange for control of the acquiree. Transaction costs associated with 
business acquisitions are recognized in the income statement, as incurred.  

Where a business combination is achieved in stages, Yellow Pages Limited’s previously held interests in the acquired entity are 
re-measured to fair value at the acquisition date (the date Yellow Pages Limited attains control) and the resulting gain or loss, if 
any, is recognized in the income statement.  

3.5 CASH  
Cash consist of funds on deposit and, from time to time, highly liquid investments with a purchased maturity of three months  or 
less.  

3.6 FINANCIAL ASSETS 
Financial  assets  are  classified  into  the  following  specified  categories:  financial  assets  “at  fair  value  through  profit  or  loss” 
(“FVTPL”),  “held-to-maturity”  investments,  “available-for-sale”  (“AFS”)  financial  assets  and  “loans  and  receivables”.  The 
classification depends on the nature and purpose of the financial assets and is determined at the time of initial recognition.  

Financial  assets  designated  as  FVTPL  are  carried  at  fair  value.  Changes  in  fair  value  are  recorded  in  the  income  statement. 
Held-to-maturity  investments  and  loans  and  receivables  are  measured  at  amortized  cost using  the  effective  interest  method. 
AFS financial assets are recorded at fair value on the date of acquisition, and are adjusted to fair value at each reporting  date. 
The  corresponding  unrealized  gains  and  losses  are  recorded  in  other  comprehensive  income  (“OCI”)  and  are  reclassified  to 
other income (expense) in the income statements when realized or when an impairment is determined. 

A  financial  asset  is  de-recognized  if  the  contractual  rights  to  the  cash  flows  from  the  financial  asset  expire  or  the  asset  is 
transferred  and  the  transfer  qualifies  for  de-recognition.  Cash and  trade  and  other  receivables  are  included  in  the  loans  and 
receivables category.   

3.6.1 Effective interest method 

The  effective  interest  method  is  a  method  of  calculating  the  amortized  cost  of  a  financial  asset  (liability)  and  of  allocating 
interest (income) expense over the relevant period. The effective interest rate is the rate that exactly discounts estimated future 
cash flows (including all fees that form an integral part of the effective interest rate, transaction costs and other premiums or 
discounts) through the expected life of the financial asset (liability) or, where appropriate, a shorter period.  

3.6.2 Impairment of financial assets 

Financial assets, other than those at FVTPL, are assessed for indicators of impairment at each statement of financial position 
date. Financial assets are impaired when there is objective evidence that, as a result of one or more events that occurred after 
the initial recognition of the financial asset, the estimated future cash flows of the investment have been impacted. 

For  certain  categories  of  financial  assets,  such  as  trade  and  other  receivables,  assets  that  are  assessed  not  to  be  impaired 
individually, are subsequently assessed for impairment on a collective basis. 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

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11 

 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to Consolidated Financial Statements – December 31, 2015  
(all tabular amounts are in thousands of Canadian dollars, except share information) 

3.7 DEFERRED PUBLICATION COSTS 
An  intangible  asset  is  recognized  for  direct  and  incremental  publication  costs  incurred  during  the  sale,  manufacturing  and 
distribution of telephone print directories as well as the sale, provisioning and fulfillment of digital products and services. The 
intangible asset represents costs that will be recovered in future periods, when the related directories revenues are recognized. 
An intangible asset is capitalized when the following conditions are met: 

 

 

 

 

Yellow Pages Limited has control over the contract for which the costs were incurred; 

the control results from past events;  

future economic benefits are expected to flow to Yellow Pages Limited; and 

the asset is identifiable, non-monetary and without physical substance. 

Deferred publication costs are initially measured at cost and are amortized over the same period in which the related revenues 
are recognized. 

3.8 PROPERTY AND EQUIPMENT 
Property and equipment are recognized at cost less accumulated depreciation and impairment losses. The various components 
of property and equipment are depreciated  separately based on their estimated useful  lives and therefore, their depreciation 
periods are significantly different. The cost of an asset includes the expenses that are directly attributable to its acquisition. All 
other borrowing costs are recognized in the income statement in the period in which they are incurred. Yellow Pages Limited has 
not capitalized any borrowing costs during the periods presented. 

Subsequent costs are included in the carrying value of the asset or recognized as a separate component, where necessary, if it 
is probable that future economic benefits will flow to Yellow Pages Limited and the cost of the asset can be reliably measured. 
All other repair and maintenance costs are expensed in the year they are incurred. 

Depreciation is calculated using the straight-line method, based on the capitalized costs, less any residual value over a period 
corresponding to the useful life of each asset. Assets held under finance leases are depreciated over their expected useful lives 
on the same basis as owned assets or, when shorter, the term of the relevant lease.  

As at December 31, 2015, the expected useful lives are as follows: 

Office equipment 

Computer equipment 

Other equipment 

Leasehold improvements 

10 years 

3 years 

3 – 12 years 

Shorter of term of lease or useful life 

The residual value, the depreciation method and the useful life of an asset are reviewed at a minimum, annually.  

Property and equipment are tested for impairment when an indication of impairment loss exists. When the asset’s recoverable 
amount  is  less  than  its  net  carrying  value,  an  impairment  loss  is  recognized.  Where  an  individual  asset  does  not  generate 
independent cash inflows, Yellow Pages Limited determines the recoverable amount of the  cash generating units (“CGUs”) or 
group of CGUs to which the asset belongs. 

3.9 LEASING 
Leases  are  classified  as  finance  leases  whenever  the  terms  of  the  lease  transfer  substantially  all  the  risks  and  rewards  of 
ownership to the lessee. All other leases are classified as operating leases. 

Assets held under finance leases are initially recognized as assets at their fair value at the inception of the lease or, if lower, at 
the  present  value  of  the  minimum  lease  payments.  The  corresponding  liability  to  the  lessor  is  included  in  the  statement  of 
financial position as an obligation under finance lease that is included with long-term debt.  

Lease payments are apportioned between  finance  charges and reduction of the lease obligation so as to achieve a constant 
rate of interest on the remaining balance of the liability. Finance charges are charged directly to the income statement, unless 
they are directly attributable to qualifying assets, in which case they are capitalized in accordance with Yellow Pages Limited’s 
general policy on borrowing costs.   

Operating  lease  payments  are  recognized  as  an  expense  on  a  straight-line  basis  over  the  lease  term,  except  where  another 
systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed. 
Contingent rentals arising under operating leases are recognized as an expense in the period in which they are incurred. 

In the event that incentives to enter into operating leases are received, such incentives are recognized as a deferred credit. The 
aggregate benefit of incentives is recognized as a reduction of rental expense on a straight-line basis.  

12 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to the Consolidated Financial Statements – December 31, 2015 
(all tabular amounts are in thousands of Canadian dollars, except share information) 

3.10 INTANGIBLES ASSETS 
Intangible assets acquired through a business combination are identified and recognized separately from goodwill where they 
arise  from  legal  or  contractual  rights  or  are  capable  of  being  separated  from  the  acquiree  and  sold,  transferred,  licensed  or 
exchanged.  The  cost  of  such  intangible  assets  is  deemed  to  be  their  fair  value  at  the  acquisition  date.  Intangible  assets  not 
acquired  through  a  business  combination  are  reported  at  cost  less  accumulated  amortization  and  accumulated  impairment 
losses.   

Internally-generated intangible assets, consisting of software used by the Company, are recognized to the extent the criteria in 
IAS 38 — Intangible Assets are met. Development costs for internally-generated intangible assets are capitalized at cost if, and 
only if, Yellow Pages Limited can demonstrate: 

 

 

 

 

 

 

the technical feasibility of completing the asset so that it will be available for use or sale;   

the intention to complete the intangible asset and use or sell it;  

the ability to use or sell the intangible asset;  

how the intangible asset will generate probable future economic benefits;  

the availability of adequate technical, financial and other resources to complete the development and to use or sell 
the intangible asset; and 

the ability to measure reliably the expenditure attributable to the intangible asset during its development.   

The amount initially recognized for internally-generated intangible assets is the sum of the expenditures incurred from the date 
when the intangible asset first meets the recognition criteria listed above. Where no internally-generated intangible asset can be 
recognized, development expenditures are charged to the income statement in the period in which they are incurred. 

Internally-generated intangible assets include the cost of software tools and licenses used in the development of Yellow Pages Limited’s 
systems, as well as all directly attributable payroll and consulting costs. These items are not amortized until the assets are available for 
use. 

Following  initial  recognition,  intangible  assets  are  carried  at  cost  less  any  accumulated  amortization  and  any  accumulated 
impairment loss. Intangibles assets are amortized, unless their useful lives are indefinite, as follows: 

Non-competition agreements  

Customer-related intangible assets 

Trademarks 

Domain names 

Software 

Pro rata based on related revenues, not exceeding 24 months 

Straight-line over life of agreement 

Indefinite 

Indefinite or straight-line over 4 – 12 years 

Straight-line over 3 years 

The estimated useful life and amortization method are reviewed at the end of each reporting period or annual reporting period, 
with the effect of any changes in estimate being accounted for on a prospective basis. 

An intangible asset is de-recognized on disposal, or when no future economic benefits are expected from use or disposal. Gains 
or losses arising from the de-recognition of an intangible asset, measured as the difference between the net disposal proceeds 
or fair value, as applicable, and the carrying value of the asset, are recognized in the income statement when the asset is de-
recognized.  

3.11 GOODWILL 
Goodwill arising on the acquisition of a subsidiary is recognized as an asset at the date that control is acquired (the acquisition 
date). Goodwill is measured as the excess of the sum of the purchase consideration over the fair value of identifiable net assets 
acquired. 

Goodwill  is  not  amortized.  It  is  reviewed  for  impairment  at  least  annually  or  sooner  if  indicators  of  impairment  exist.  Any 
impairment loss is recognized immediately in the income statement and is not subsequently reversed.  

3.12 IMPAIRMENT OF TANGIBLE AND INTANGIBLE ASSETS INCLUDING GOODWILL 
At  each  reporting  date,  Yellow  Pages  Limited  determines  whether  there  are  any  indications  that  the  carrying  values  of  its 
tangible and intangible assets are impaired. If any such indication exists, the recoverable amount of the asset is estimated in 
order to determine the extent of the impairment loss, if any. Where it is not possible to estimate the recoverable amount of an 
individual  asset,  Yellow  Pages  Limited  estimates  the  recoverable  amount  of  the  CGU  or  group  of  CGUs  to  which  the  asset 
belongs. A CGU is the smallest identifiable group of assets that generate cash flows that are independent of those from other 
assets. 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

49

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13 

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to Consolidated Financial Statements – December 31, 2015  
(all tabular amounts are in thousands of Canadian dollars, except share information) 

Intangible assets with indefinite useful lives, intangible assets not yet available for use and goodwill are tested for impairment 
annually, and whenever there is an indication that the asset may be impaired. A majority of the Company’s intangible assets do 
not have cash inflows independent of those from other assets and as such, are tested within their respective CGUs.  

The  recoverable  amount  is  the  higher  of  fair  value  less  costs  of  disposal  and  value  in  use.  In  assessing  value  in  use,  the 
estimated  future  cash  flows  are  discounted  to  their  present  value  using  a  pre-tax  discount  rate  that  reflects  current  market 
assessments of the time value of money and the risks specific to the asset (or CGU) for which the estimates of future cash flows 
have not been adjusted.   

If the recoverable amount of an asset (or CGU) is estimated to be less than its carrying value, the carrying value of the asset (or 
CGU) is reduced to its recoverable amount. An impairment loss is recognized immediately in the income statement.  

For the purpose of impairment testing of goodwill, goodwill is tested at the group of CGUs level which represents the lowest level 
where goodwill is monitored for internal management purposes. Goodwill is tested for impairment annually, or more frequently 
when there is an indication that the unit may be impaired.  

If the recoverable amount of a CGU or group of CGUs is less than the carrying amount, the impairment loss is allocated first to 
reduce the carrying amount of goodwill and then to the other assets of the unit pro-rata on the basis of the carrying amount of 
each asset in the unit. The Company does not reduce the carrying value of an asset below the highest of its fair value less costs 
of disposal and its value in use. 

3.13 TRADE AND OTHER PAYABLES  
Trade and other payables, including accruals, are recorded when Yellow Pages Limited is required to make future payments as a 
result of purchases of assets or services. Trade and other payables are carried at amortized cost. 

3.14 FINANCIAL LIABILITIES  
The valuation of financial liabilities depends on their classification. Financial liabilities are classified as either financial liabilities 
“at FVTPL” or “other financial liabilities”. 

Excluding  derivative  liabilities  and  financial  liabilities  accounted  for  at  FVTPL,  Yellow  Pages  Limited  recognizes  all  financial 
liabilities,  specifically  long-term  debt,  exchangeable  debentures,  trade  payables  and  other  liabilities,  initially  at  fair  value  less 
transaction costs and subsequently at amortized cost, using the effective interest method. 

Financial liabilities designated as FVTPL are carried at fair value. Changes in fair value are  recorded in the income statement. 
Transaction  costs  incurred  in  setting  up  these  financial  liabilities  are  recognized  immediately  as  expenses  in  the  income 
statement. 

Yellow Pages Limited de-recognizes financial liabilities when, and only when, Yellow Pages Limited’s obligations are discharged, 
cancelled or expire. 

3.15 PROVISIONS 
Provisions are recognized when Yellow Pages Limited has a present obligation (legal or constructive) as a result of a past event, 
it is probable that an outflow of resources will be required to settle the obligation, and a reliable estimate can be made of the 
amount of the obligation.  

The amount recognized as a provision is the best estimate of the consideration required to settle the present obligation at the 
reporting  date,  taking  into  account  the  risks  and  uncertainties  surrounding  the  obligation.  Provisions  are  measured  at  the 
present  value  of  the  expenditures  expected  to  be  required  to  settle  the  obligation  using  a  pre-tax  rate  that  reflects  current 
market assessments of the time value of money and the risks specific to the obligation. The increase in the provision due to 
passage of time is recognized as a financial charge. 

3.15.1 Onerous contracts 

Present  obligations  arising  under  onerous  contracts  are  recognized  and  measured  as  provisions.  An  onerous  contract  is 
considered to exist where  Yellow Pages Limited has a contract under which the unavoidable  costs of meeting the obligations 
under the contract exceed the economic benefits expected to be received under it. 

3.15.2 Restructuring 

A  restructuring  provision  is recognized  when  Yellow  Pages  Limited  has  developed  a  detailed  formal  plan  for  the restructuring 
and has raised a valid expectation in those affected that it will carry out the restructuring by starting to implement the plan or 
announcing  its  main  features  to  those  affected  by  it.  The  measurement  of  a  restructuring  provision  includes  only  the  direct 
expenditures arising from the restructuring, which are those amounts that are both necessarily entailed by the restructuring and 
not associated with the ongoing activities of the entity.  

14 

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YELLOW PAGES LIMITED 2015 ANNUAL REPORT

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to the Consolidated Financial Statements – December 31, 2015 
(all tabular amounts are in thousands of Canadian dollars, except share information) 

3.16 LONG-TERM DEBT  
All long-term debt instruments are initially stated at the fair value of the consideration received after deduction of issue costs. 
Debt instruments are subsequently measured at amortized cost. Issue costs are charged to the income statement together with 
the coupon, as finance costs, on a constant-yield basis over the term of the debt instrument, or over a shorter period where the 
lender can require earlier repayment. 

3.17 EMPLOYEE BENEFITS  

3.17.1 Defined contribution plans  

A  defined  contribution  plan  is  a  post-employment  benefit  plan under  which an  entity  pays  fixed  contributions  into a  separate 
entity  and  will  have  no  legal  or  constructive  obligation  to  pay  further  amounts.  Obligations  for  contributions  to  defined 
contribution pension plans are recognized as an employee benefit expense in the income statement when they are due. Prepaid 
contributions are recognized as an asset to the extent that a cash refund or a reduction in future payments is available.  

3.17.2 Defined benefit plans  

A  defined  benefit  plan  is  a  post-employment  benefit  plan  other  than  a  defined  contribution  plan.  Yellow  Pages  Limited’s  net 
obligation in respect of defined benefit pension plans is calculated separately for each plan by estimating the amount of future 
benefits that employees have earned in return for their service in the current and prior periods; that benefit is discounted to 
determine its present value. The fair value of any plan assets is deducted from the obligation. The discount rate is the yield at 
the reporting date on high-quality corporate bonds that have terms to maturity approximating to the terms of the related pension 
liability adjusted for a spread to reflect any additional credit risk and that are denominated in the currency in which the benefits 
are  expected  to  be  paid.  The  calculation  is  performed  annually  by  a  qualified  actuary  using  the  projected  benefit  method 
prorated on service.  

Yellow  Pages  Limited  recognizes  all  actuarial  gains  and  losses  arising  subsequently  from  defined  benefit  plans  in  OCI.  Re-
measurement, comprising actuarial gains and losses, the effects of changes to the asset ceiling, if applicable, and the return on 
plan  assets,  excluding  net  interest  on  the  defined  benefit  obligation,  is  reflected  immediately  in  the  statement  of  financial 
position  with  a  charge  or  credit  recognized  in  OCI.  Re-measurement  recognized  in  OCI  is  reflected  immediately  in  retained 
earnings and will not be classified to the income statement. Past service costs are recognized in the income statement in the 
period a plan amendment is announced to employees.  The net interest  amount, which is calculated by applying the discount 
rate to the net defined liability or asset of defined benefit plans, is included within net financial charges while service costs are 
recorded in operating expenses.  

3.17.3 Other long-term employee benefits  

Yellow  Pages  Limited’s  net  obligation  in  respect  of  long-term  employee  benefits  other  than  pension  plans  is  the  amount  of 
future benefit that employees have earned in return for their service in the current and prior periods; that benefit is discounted 
to determine its present value, and the fair value of any related asset is deducted. The discount rate is the yield at the reporting 
date  on  high  quality  corporate  bonds  that  have  terms  to  maturity  approximating  the  terms  of  the  related  obligation.  The 
calculation  is  performed  using the  projected  unit  credit  method.  Any  actuarial  gains  or  losses  are  recognized  in  the  period  in 
which they arise.  

3.17.4 Termination benefits  

Termination  benefits  are  recognized  as  an  expense  when  Yellow  Pages  Limited  can  no  longer  withdraw  the  offer  of  those 
benefits,  or  if  earlier,  when  there  is  no  realistic  possibility  of  withdrawal  from  a  formal  detailed  plan  to  either  terminate 
employment  before  the  normal  retirement  date,  or  from  providing  termination  benefits  as  a  result  of  an  offer  made  to 
encourage voluntary redundancy. Termination benefits for voluntary redundancies are recognized as an expense if Yellow Pages 
Limited  has  made  an  offer  of  voluntary  redundancy,  it  is  probable  that  the  offer  will  be  accepted,  and  the  number  of 
acceptances can be estimated reliably. 

3.17.5 Short-term benefits 

Short-term  employee  benefit  obligations  are  measured  on an undiscounted  basis and  are  expensed  as  the related  service  is 
provided. 

A liability is recognized for the amount expected to be paid if Yellow Pages Limited has a present legal or constructive obligation 
to pay this amount as a result of a past service provided by the employee and the obligation can be estimated reliably.  

3.17.6 Share-based payment transactions  

Yellow  Pages  Limited’s  restricted  share  units,  performance  share  units,  deferred  share  units  and  stock  options  granted  to 
employees and directors are measured at the fair value of the equity instruments at the grant date.   

The restricted share units, performance share units and deferred share units granted may be settled in cash or equity at the 
Company’s  option.  If  the  restricted  share  unit  and  performance  share  unit  plan  is  funded,  eligible  employees  will  receive,  upon 
vesting of the instruments, common shares. The funded portion of these plans is treated as equity-settled instruments and recorded 
accordingly in equity. In the event these plans are unfunded, Yellow Pages Limited will pay to the eligible employees and directors, 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

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15 

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to Consolidated Financial Statements – December 31, 2015  
(all tabular amounts are in thousands of Canadian dollars, except share information) 

upon vesting of the instruments, an amount in cash. The unfunded portion of these plans is treated as cash-settled instruments and 
recorded as a liability. At each reporting period, the liability is re-measured at fair value with any changes recorded in operating costs. 

The fair value determined at the grant date of the share-based instruments is expensed on a straight-line basis over the vesting 
period, based on Yellow Pages Limited’s estimate of share-based instruments that will eventually vest. At each reporting period, 
Yellow Pages Limited revises its estimate of the number of share-based instruments expected to vest. The impact of the revision 
of the original estimate, if any, is recognized in the income statement, with a corresponding adjustment to the reserve.  

3.18 EQUITY INSTRUMENTS ISSUED BY YELLOW PAGES LIMITED 
An equity instrument is any contract that evidences a residual interest in the assets of an entity after deducting all of its liabilities. 
Equity instruments issued by Yellow Pages Limited are recorded at the proceeds received, net of direct issue costs. 

Transaction costs incurred by Yellow Pages Limited in issuing, acquiring or reselling its own equity instruments are accounted 
for as a deduction from equity to the extent that they are incremental costs directly attributable to the equity transaction  that 
otherwise would have been avoided. 

3.19 OPERATING SEGMENTS  
Disclosure  of  segment  information  is  reported  in  a  manner  consistent  with  the  internal  reports  regularly  reviewed  by  
Yellow Pages Limited’s Chief Operating Decision Maker in order to assess each segment’s performance and to allocate resources 
to  them.  The  Chief  Operating  Decision  Maker,  who  is  responsible  for  allocating  resources  and  assessing  performance  of  the 
operating segments, has been identified as the President and Chief Executive Officer. The Company currently operates under one 
segment. 

3.20 REVENUES 
Yellow Pages Limited’s revenues are measured at the fair value of the consideration received or receivable after deduction of 
sales allowances and sales taxes.  

Print directory advertising is sold in bundles that can include several related online advertising products. Print products are not 
sold separately. Revenues from  print directory advertising as well as revenues from related  online products are recognized in 
the income statement rateably on a monthly basis from the point at which service is first provided over the life of the contract.  

Revenues  from  private  and  commercial  classified  advertisements  and  display  advertisements  are  recognized  at  the  time  the 
advertisements are published either on a weekly or monthly basis. Revenues related to advertisements appearing on multiple 
occasions are recognized over the period the advertisements are displayed.  

3.21 DERIVATIVE FINANCIAL INSTRUMENTS 
Yellow Pages Limited enters from time to time into a variety of derivative financial instruments to manage interest rate risk on 
its  long-term  debt  and  to  manage  the  risk  of  fluctuations  in  the  share  price  of  its  common  shares  affecting  its  stock-based 
compensation plans.  

Derivatives are initially recognized at fair value at the date a derivative contract is entered into and are subsequently re-measured 
to their  fair value at each  statement of financial  position  date.  The resulting gain or  loss  is recognized  in the income statement 
immediately unless the derivative is designated and effective as a hedging instrument, in which event the timing of the recognition 
in the income statement depends on the nature of the hedge relationship.  

Yellow  Pages  Limited  designates  certain  derivatives  as  either  hedges  of  the  fair  value  of  recognized  assets  or  liabilities  or  firm 
commitments  (fair  value  hedges),  hedges  of  highly  probable  forecast  transactions  or  hedges  of  foreign  currency  risk  of  firm 
commitments (cash flow hedges). 

3.21.1 Embedded derivatives 

Derivatives embedded in other financial instruments or other host contracts are treated as separate derivatives when their risks 
and characteristics are not closely related to those of the host contracts and the host contracts are not measured at fair value 
with changes in fair value recognized in the income statement. 

3.22 BORROWING COSTS 
Borrowing  costs  directly  attributable  to  the  acquisition  or  construction  of  qualifying  assets,  which  are  assets  that  necessarily 
take a substantial period of time to get ready for their intended use, are added to the cost of those assets, until such time as 
the assets are substantially ready for their intended use. All other borrowing costs are recognized in profit or loss in the period in 
which they are incurred. The Company currently has not capitalized any borrowing costs. 

3.23 TAXATION  
Income tax expense represents the sum of the current and deferred tax. 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to the Consolidated Financial Statements – December 31, 2015 
(all tabular amounts are in thousands of Canadian dollars, except share information) 

3.23.1 Current income tax 

Taxable  profit  differs  from  profit  as  reported  in  the  consolidated  income  statement  because  it  excludes  items  of  income  or 
expense  that  are  taxable  or  deductible  in  other  years  and  it  further  excludes  items  that  are  never  taxable  or  deductible.  
Yellow  Pages  Limited’s  liability  for  current  income  tax  is  calculated  using  tax  rates  that  have  been  enacted  or  substantively 
enacted by the reporting date. 

3.23.2 Deferred tax 

Deferred  tax  is  recognized  on  differences  between  the  carrying  values  of  assets  and  liabilities  in  the  consolidated  financial 
statements and the corresponding tax basis used in the computation of taxable profit, and is accounted for using the liability 
method.  Deferred  tax  liabilities  are  generally  recognized  for  all  taxable  temporary  differences,  and  deferred  tax  assets  are 
generally recognized for all deductible temporary differences to the extent that it is probable that taxable profits will be available 
against  which  those  deductible  temporary  differences  can  be  utilized.  Such  assets  and  liabilities  are  not  recognized  if  the 
temporary difference arises from goodwill or from the initial recognition (other than in a business combination) of other assets 
and liabilities in a transaction that affects neither the taxable profit nor the accounting profit. 

Deferred  tax  liabilities  are  recognized  for  taxable  temporary  differences  associated  with  investments  in  subsidiaries  and 
associates, except where Yellow Pages Limited is able to control the reversal of the temporary difference and it is probable that 
the  temporary  difference  will  not  reverse  in  the  foreseeable  future.  Deferred  tax  assets  arising  from  deductible  temporary 
differences  associated  with such  investments and  interests  are  only  recognized  to  the  extent  it  is  probable  that  there will  be 
sufficient taxable profits against which to utilize the benefits of the temporary differences and they are expected to reverse in 
the foreseeable future. 

The carrying value of deferred tax assets is reviewed at each reporting date and reduced to the extent it is no longer probable 
that sufficient taxable profits will be available to allow all or part of the asset to be recovered.  

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is 
settled or the asset realized, based on tax rates (and tax laws) that have been enacted or substantively enacted by the reporting 
date. The measurement of deferred tax liabilities and assets reflects the tax consequences that would follow from the manner 
in which Yellow Pages Limited expects, at the reporting date, to recover or settle the carrying amount of its assets and liabilities. 

Deferred tax assets and liabilities are offset when there is a legally enforceable right to set off tax assets against tax liabilities 
and when they relate to income taxes levied by the same taxation authority and Yellow Pages Limited intends to settle its tax 
assets and liabilities on a net basis. 

3.23.3 Current and deferred tax for the period 

Current and deferred taxes are recognized as an expense or income in the income statement, except when they relate to items 
that are recognized outside net earnings (whether in OCI or directly in equity), in which case the tax is also recognized outside 
net earnings, or where they arise from the initial accounting for a business combination. In the case of a business combination, 
the applicable tax effects are taken into account in the accounting for the business combination. 

3.24 SIGNIFICANT ESTIMATES AND JUDGMENTS 
The preparation of consolidated financial statements requires management to make estimates and assumptions that can affect 
the  carrying  value  of  certain  assets  and  liabilities,  income  and  expenses,  and  the  information  disclosed  in  the  notes  to  the 
consolidated financial statements.  Management reviews these estimates and assumptions on a regular basis to ensure their 
pertinence with respect to past experience and the current economic situation. Items in future financial statements could differ 
from  current  estimates  as  a  result  of  changes  in  these  assumptions.  The  impact  of  changes  in  accounting  estimates  is 
recognized during the period in which the change took place and all affected future periods. 

The estimates and judgments made by management that are critical to the determination of the carrying value of assets and 
liabilities are addressed below.  

Significant estimates 
Business acquisitions 
As a result of the business acquisition in July 2015 of 9059-2114 Québec Inc., a holding company which owns all of the issued and 
outstanding  shares  of  ByTheOwner  Inc.  (collectively  “ComFree/DuProprio”  (“CFDP”)),  Yellow  Pages  Limited  measured  the  fair 
value  of  CFDP’s  intangible  assets,  namely  its  trademark,  using  the  royalty  relief  method  (refer  to  Note  5  –  Business 
acquisitions).  The  measurement  at  fair value  required  significant  estimation and  was  based  on a discounted cash flow model 
which maximized the amount of observable market inputs as well as using forecasted cash flows, projected over a five-year period. 

As  a  result  of  the  business  acquisition  of  411  Local  Search  Corp.  (“411”)  in  June  2014,  Yellow  Pages  Limited  re-measured  its 
existing financial liability as well as the fair value of 411 (refer to Note 5 – Business acquisitions). The measurement at fair value 
required significant estimation and was based on a discounted cash flow model which maximized the amount of observable market 
inputs as well as using forecasted cash flows, projected over a five-year period.  

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

53

ANNUAL REPORT 2015 

17 

 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to Consolidated Financial Statements – December 31, 2015  
(all tabular amounts are in thousands of Canadian dollars, except share information) 

Intangible assets and goodwill 
The valuations associated with measuring the recoverability of identifiable intangible assets and goodwill for impairment analysis 
purposes involve significant estimates and assumptions, including those with respect to future cash inflows and outflows, discount 
rates, terminal growth rates and asset lives. These significant estimates could affect  Yellow Pages Limited’s future results if the 
current estimates of future performance and fair values change. 

Yellow  Pages  Limited  assesses  impairment  by  comparing  the  recoverable  amount  of  a  CGU  or  group  of  CGUs  to  which  an 
identifiable intangible asset  and goodwill  belongs, with its carrying value. The determination of  the recoverable amount involves 
significant management estimates. 

Yellow Pages Limited performs its annual test for impairment of indefinite life intangible assets and goodwill in the fourth quarter in 
accordance with the policy described in Note 3.12.  

Useful lives of intangible assets and property and equipment 
Yellow Pages Limited reviews the estimated useful lives of its intangible assets and property and equipment at the end of each 
reporting period. At the end of the current reporting period, management determined that the useful lives of its intangible assets 
and property and equipment were adequate. 

Employee future benefits 
The  present  value  of  the  defined  benefit  obligation  is  determined  by  discounting  the  estimated  future  cash  outflows  using 
interest rates of high-quality corporate bonds that are denominated in the currency in which the benefits will be paid and that 
have terms to maturity approximating the terms of the related pension liability. Determination of the net benefit costs (recovery) 
requires assumptions such as the discount rate to measure defined benefit obligations and expected return on plan assets, the 
projected age of employees upon retirement, the expected rate of future compensation and the expected healthcare cost trend 
rate. Actual results may differ from results which are estimated based on assumptions.    

Income taxes 
Estimation  of  income  taxes  includes  evaluating  the  recoverability  of  deferred  tax  assets  based  on  an  assessment  of  
Yellow Pages Limited’s ability to utilize the underlying future tax deductions against future taxable income before they expire.  
Yellow Pages Limited’s assessment is based upon existing tax laws and estimates of future taxable income. If the assessment 
of Yellow Pages Limited’s ability to utilize the underlying future tax deductions changes, Yellow Pages Limited would be required 
to recognize more or fewer of the tax deductions as assets, which would decrease or increase the income tax expense in the 
period in which this is determined. 

Significant judgments 
Uncertain tax provisions 
Yellow  Pages  Limited  is  subject  to  taxation  in  numerous  jurisdictions.  Significant  judgment  is  required  in  determining  the 
consolidated  provision  for  taxation.  There are  many  transactions  and  calculations  for  which  the  ultimate  tax  determination  is 
uncertain during the ordinary course of business.  Yellow Pages Limited maintains provisions for uncertain tax positions that it 
believes  appropriately  reflect  its  risk  with  respect  to  tax  matters  under  active  discussion,  audit,  dispute  or  appeal  with  tax 
authorities,  or  which  are  otherwise  considered  to  involve  uncertainty.  These  provisions  for  uncertain  tax  positions  are  made 
using  the  best  estimate  of  the  amount  expected  to  be  paid  based  on  a  qualitative  assessment  of  all  relevant  factors.  
Yellow  Pages  Limited  reviews  the  adequacy  of  these  provisions  at  each  statement  of  financial  position  date.  However,  it  is 
possible that at some future date an additional liability could result from audits by tax authorities. Where the final tax outcome 
of these matters is different from the amounts that were initially recorded, such differences will affect the tax provisions in the 
period in which such determination is made. 

18 

54

ANNUAL REPORT 2015 
YELLOW PAGES LIMITED 2015 ANNUAL REPORT

 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to the Consolidated Financial Statements – December 31, 2015 
(all tabular amounts are in thousands of Canadian dollars, except share information) 

4.  IMPAIRMENT OF GOODWILL AND INTANGIBLE ASSETS  
As a majority of the intangible assets do not generate cash inflows that are largely independent of those from other assets or 
group  of  assets,  the  Company  performs  its  impairment  analysis  of  its  intangible  assets  at  the  CGU  level.  The  CGUs  of  the 
Company are  as follows: Yellow Pages and Other (includes multiple CGUs for which the carrying value of its intangible assets 
with  indefinite  useful  lives  is  not  significant  in  comparison  with  the  Company’s  total  carrying  value  of  intangible  assets  with 
indefinite useful lives). 

Goodwill  was  tested  for  impairment  at  the  lowest  level  within  the  Company  at  which  the  goodwill  is  monitored  for  internal 
management purposes: the Other CGU.  

During  the  fourth  quarters  of  2014  and  2015,  in  the  context  of  its  annual  impairment  testing,  the  Company  completed  its 
impairment analysis and assessed the recoverability of its assets allocated to its CGUs. The Company calculated the recoverable 
amounts of its CGUs using valuation methods which were consistent with those used in prior periods. The recoverable amounts 
were  determined  based  on  the  value  in  use  approach  using  a  discounted  cash  flow  model.  The  significant  key  assumptions 
included in the forecasted cash flows are based on the Company’s business plan taking into consideration growth and product mix 
trends.  

2015 

The cash flows are based on the 2016 budget approved by the Board of Directors and projected over a five-year period. Applicable 
terminal  growth  rates  were  applied.  The  forecasted  cash  flows  also  incorporated  forecasted  print  revenue  declines  per  annum 
between 16% and 22% and online revenue growth rates between 6% and 11% for the Yellow Pages and Other CGUs.   

As  a  result  of  the  impairment  analysis,  the  Company  determined  that  the  recoverable  amounts  of  if  its  CGUs  exceeded  their 
carrying values and accordingly, no impairment charge was recognized. 

2014 

The  cash  flows  were  based  on  the  2015  budget  approved  by  the  Board  of  Directors  and  projected  over  a  five-year  period. 
Applicable terminal growth rates were applied. The forecasted cash flows also incorporated forecasted print revenue declines per 
annum between 17% and 23% and online revenue growth rates between 7% and 12% for the Yellow Pages and Other CGUs.   

As  a  result  of  the  impairment  analysis,  the  Company  determined  that  the  recoverable  amounts  of  if  its  CGUs  exceeded  their 
carrying values and accordingly, no impairment charge was recognized. 

Carrying values and assumptions 

Cash flows beyond the five-year projections of the plan were extrapolated using the terminal growth rates stated in the table below. The 
allocation of the carrying value of the  intangible assets as at December 31,  2015 and 2014 by CGU or group of CGUs and the key 
assumptions  used  for  the  value  in  use  calculations  for  the  December  31,  2015 and  December  31,  2014  impairment  analyses  are 
presented below: 

Carrying value of intangible assets by CGU 

Trademarks and domain names  

Trademarks and domain names with finite lives 

Non-competition agreements  

Customer-related intangible assets 

Software 

Goodwill  

Yellow Pages  

Other 

Total 

December 31, 2015 

$ 

877,862 

$ 

30,374 

$ 

908,236 

2,356 

305,124 

2,340 

139,468 
 

6,228 

1,691 

645 

3,693 

26,829 

8,584 

306,815 

2,985 

143,161 

26,829 

Total carrying value of goodwill and intangible assets by CGU 

$ 

1,327,150 

$ 

69,460 

$ 

1,396,610 

Carrying value of intangible assets by CGU 

Trademarks and domain names  

Trademarks and domain names with finite lives 

Non-competition agreements  

Customer-related intangible assets 

Software 

Yellow Pages  

Other 

Total 

December 31, 2014 

$ 

877,862 

$ 

2,618 

323,541 

4,830 

114,096 

983 

8,805 

16 
 

2,216 

$ 

878,845 

11,423 

323,557 

4,830 

116,312 

Total carrying value of intangible assets by CGU 

$ 

1,322,947 

$ 

12,020 

$ 

1,334,967 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

55

ANNUAL REPORT 2015 

19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to Consolidated Financial Statements – December 31, 2015  
(all tabular amounts are in thousands of Canadian dollars, except share information) 

Key assumptions : 
Terminal growth rate 

December 31, 2015 
December 31, 2014 

Discount rate – post-tax 

December 31, 2015 
December 31, 2014 

Discount rate – pre-tax 

December 31, 2015 
December 31, 2014 

Yellow Pages  

Other 

Total 

-15% to 4.5% 
-15% to 5% 

1.5% to 4.5% 
5% 

-15% to 4.5% 
-15% to 5% 

9.9% to 15.3% 
10.4% to 16.8% 

12.8% 
12.8% 

9.9% to 15.3% 
10.4% to 16.8% 

16.3% to 23.1% 
17.1% to 24.8% 

15.5% to 17.3%  
14.4% to 24.8% 

15.5% to 23.1% 
14.4% to 24.8% 

Sensitivity to changes in assumptions 

The  table  below  shows  the  percentages  by  which  each  key  assumption  must  change  in  isolation  in  order  for  the  estimated 
recoverable amount to equal to its carrying value: 

Key assumptions : 

Terminal growth rate 

Discount rate – post-tax  

Revenue decline per annum 

December 31, 2015  

Yellow Pages  

-1% 

1% 

-2% to -6% 

Yellow  Pages  Limited  has  accumulated  impairment  losses  on  goodwill,  intangible  assets  and  property  and  equipment  in  the 
amounts of $5,847.8 million, $309.6 million and $10.4 million, respectively. There are no impairment charges recorded for the 
years ended December 31, 2015 and 2014.  

5.  BUSINESS ACQUISITIONS 
2015 

In May 2015, Yellow Pages Homes Limited, a wholly-owned subsidiary of the Company, acquired the assets of Western Media 
Group  for  a  purchase  price  of  $0.9  million.  The  purchased  assets  include  multi-platform  brands  in  Western  Canada, 
vanmag.com, westernlivingmag.com as well as Western Living Magazine and Vancouver Magazine. These properties generate 
local  lifestyle  content  specific  to  the  Western  Canada  region,  in  the  restaurants,  real  estate  and  lifestyle  categories.  The  fair 
value of $0.9 million is mainly comprised of intangible assets.  

On July 1, 2015, Yellow Pages Limited acquired all the shares of CFDP, for a purchase price of $50.2 million. The acquisition of 
CFDP, a leader in connecting home sellers and buyers in Canada, provides Yellow Pages with an increased presence in the real 
estate vertical, access to exclusive listings and the platforms required to transact directly with Canadians. The acquisition was 
fully funded with cash on hand. Transaction costs of $1.3 million were incurred during the year ended December 31, 2015, and 
are included in Restructuring and special charges (refer to Note 10 – Provisions). 

The following table summarizes the transaction and the purchase price allocation: 

Fair value of business acquired 

Trade and other receivables   

Other assets 

Property and equipment  

Intangible assets  

Goodwill  

Deferred income tax liabilities, net 

Trade and other payables 

Provisions 

Deferred revenues 

20 

56

ANNUAL REPORT 2015 
YELLOW PAGES LIMITED 2015 ANNUAL REPORT

July 1, 2015 

1,461 

851 

1,339 

32,436 

26,829 

(6,834) 

(2,190) 

(2,087) 

(1,594) 

50,211 

$ 

$ 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to the Consolidated Financial Statements – December 31, 2015 
(all tabular amounts are in thousands of Canadian dollars, except share information) 

CFDP’s revenues of $18.2 million and a net loss of $90 thousand are included in the consolidated income statement from the 
date  of  acquisition.  Yellow  Pages  Limited’s  consolidated  revenues  and  net  earnings  for  the  year  ended  December  31,  2015 
would have been $853.5 million and $61.7 million, respectively, had the CFDP acquisition occurred on January 1, 2015.  

2014 

On June 1, 2014, Yellow Pages Limited acquired the remaining shares of 411 as a result of the exercise of a put option by the 
other  shareholders  of  411,  requiring  the  Company  to  acquire  the  remaining  70%  interest  in  411  for  a  purchase  price  of  
$22.7 million, net of cash acquired of $3.6 million. 411 is the operator of 411.ca, an online search engine to find people and 
local businesses in Canada. The acquisition was financed with cash on hand. 

The following table summarizes the transaction and the purchase price allocation: 

Cash purchase consideration for 70% ownership  

Previously held equity investment at fair value 

Settlement of financial liability (Note 22) 

Fair value for 100% ownership 

Fair value of business acquired 

Cash acquired 

Intangible assets 

Other assets  

Deferred income tax assets, net  

Trade and other payables 

Deferred revenues 

June 1, 2014 

$ 

$ 

$ 

$ 

26,340 

4,377 

(16,128) 

14,589 

3,642 

10,636 

1,277 

1,775 

(1,151) 

(1,590) 

14,589 

The previously held equity investment in 411, which was accounted for under the equity method up to the acquisition date, was 
re-measured at its fair value of $4.4 million and resulted in a gain of $1.4 million. The financial liability of $18.5 million as at 
December 31, 2013 was also re-measured at its fair value as at the acquisition date to $16.1 million, and resulted in a gain of 
$2.3  million  (refer  to  Note  22  –  Financial  risk  management).  The  aggregate  gain  of  $3.6  million,  net  of  transaction  costs  of  
$0.1 million, was included in financial charges (refer to Note 19 – Financial charges, net). 

411’s revenues of $10.6 million and net earnings of $0.7 million are included in the consolidated income statement from the 
date  of  acquisition.  Yellow  Pages  Limited’s  consolidated  revenues  and  net  earnings  for  the  year  ended  December  31,  2014 
would have been $882.5 million and $187.7 million, respectively, had the 411 acquisition occurred on January 1, 2014.  

On December 17, 2014, Yellow Pages Limited completed the acquisitions of the following: 

 

 

All the assets of Candia Group Inc. (“dine.TO”), which owns and operates local digital restaurant guides for the Greater 
Toronto Area;  and 

All  the  shares  of  Bookenda  Limited  (formerly  4400348  Canada  Inc.),  a  provider  of  a  booking  and  reservation 
management system with a strong presence in the restaurant industry.  

The  combined  total  cash  consideration  for  the  two  acquisitions  of  $10.8  million  was  financed  with  cash  on  hand  and  paid  at 
closing.  The  fair  value  of  $10.8  million  included  $12.2  million  of  intangible  assets  (refer  to  Note  8  –  Intangible  assets),  
$0.1 million of net other assets, and $1.5 million of net deferred income tax liabilities.   

6.  INVESTMENTS IN ASSOCIATES  
In May 2014, Yellow Pages Limited disposed of its 35% share ownership in Ziplocal for $nil consideration. The carrying value of this 
investment  was  $nil  as  at  the  date  of  disposal.  The  investment  in  Ziplocal  was  accounted  for  using  the  equity  method.  Upon 
disposal, Yellow Pages Limited reclassified an accumulated foreign currency translation loss of $1.6 million from equity to financial 
charges (refer to Note 19 – Financial charges, net).   

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

57

ANNUAL REPORT 2015 

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to Consolidated Financial Statements – December 31, 2015  
(all tabular amounts are in thousands of Canadian dollars, except share information) 

7.  PROPERTY AND EQUIPMENT  

Cost 

As at December 31, 2014 

Business acquisitions (Note 5) 

Additions  

Disposals, write-offs and transfers 

As at December 31, 2015 

Accumulated depreciation 

As at December 31, 2014 

Depreciation expense 

Disposals, write-offs and transfers 

As at December 31, 2015 

Net book value as at December 31, 2015 

Cost 

As at December 31, 2013 

Business acquisitions (Note 5) 

Additions  

Disposals, write-offs and transfers 

As at December 31, 2014 

Accumulated depreciation 

As at December 31, 2013 

Depreciation expense 

Disposals, write-offs and transfers 

As at December 31, 2014 

Net book value as at December 31, 2014 

Office 
equipment1 

Computer 
equipment 

Other 
equipment 

Leasehold 
improvements 

 2015 

Total 

$ 

31,666  $ 

34,411  $ 

1,908  $ 

31,940  $ 

99,925 

$ 

$ 

  $ 

$ 

296 

772 

(34) 

239 

2,775 
 

196 

72 

(37) 

698 

1,273 
 

1,429 

4,892 

(71) 

32,700  $ 

37,425  $ 

2,139  $ 

33,911  $ 

106,175 

22,250  $ 

19,121  $ 

1,138  $ 

20,985  $ 

1,562 

(34) 

6,227 
 

283 

(37) 

4,126 
 

23,778  $ 

25,348  $ 

1,384  $ 

25,111  $ 

8,922  $ 

12,077  $ 

755  $ 

8,800  $ 

Office 
equipment1 

Computer 
equipment 

Other 
equipment 

Leasehold 
improvements 

63,494 

12,198 

(71) 

75,621 

30,554 

 2014 

Total 

$ 

30,439  $ 

24,328  $ 

1,669  $ 

31,153  $ 

87,589 

137 

3,557 

(2,467) 

349 

9,765 

(31) 

28 

211 
 

43 

2,678 

(1,934) 

557 

16,211 

(4,432) 

31,666  $ 

34,411  $ 

1,908  $ 

31,940  $ 

99,925 

22,925  $ 

15,111  $ 

984  $ 

19,080  $ 

58,100 

1,790 

(2,465) 

4,031 

(21) 

154 
 

3,811 

(1,906) 

22,250  $ 

19,121  $ 

1,138  $ 

20,985  $ 

9,416  $ 

15,290  $ 

770  $ 

10,955  $ 

9,786 

(4,392) 

63,494 

36,431 

$ 

$ 

 $ 

$ 

1  The net book value of office equipment includes $0.6 million of assets held under finance leases (2014 - $0.7 million). 

22 

58

ANNUAL REPORT 2015 
YELLOW PAGES LIMITED 2015 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8.  INTANGIBLE ASSETS  

Cost  

As at December 31, 2014 

Business acquisitions (Note 5) 

Additions  

As at December 31, 2015 

Accumulated amortization 

As at December 31, 2014 

Amortization expense 

As at December 31, 2015 

Net book value as at December 31, 2015 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to the Consolidated Financial Statements – December 31, 2015 
(all tabular amounts are in thousands of Canadian dollars, except share information) 

Trademarks 
and domain 
names1 

Non-
competition 
agreements  

Customer-
related 
intangible 
assets 

Software2 

 2015 

Total 
Intangible 
assets  

  $ 

906,694  $ 

530,830  $ 

5,667  $ 

256,486  $ 

1,699,677 

29,391 
 

1,943 
 

910 
 

1,102 

70,107 

33,346 

70,107 

  $ 

936,085  $ 

532,773  $ 

6,577  $ 

327,695  $ 

1,803,130 

  $ 

  $ 

  $ 

16,426  $ 

207,273  $ 

837  $ 

2,839 

18,685 

2,755 

19,265  $ 

225,958  $ 

3,592  $ 

140,174  $ 
44,360 
184,534  $ 

364,710 

68,639 

433,349 

916,820  $ 

306,815  $ 

2,985  $ 

143,161  $ 

1,369,781 

Trademarks 
and domain 
names1 

Non-
competition 
agreements  

Customer-
related 
intangible 
assets 

Software2 

 2014 

Total 
Intangible 
assets  

Cost  

As at December 31, 2013 

  $ 

951,023  $ 

536,102  $ 

12,113  $ 

180,637  $ 

1,679,875 

Business acquisitions (Note 5) 

Additions  

Disposals, write-offs and transfers 

As at December 31, 2014 

Accumulated amortization 

As at December 31, 2013 

Amortization expense 

Disposals, write-offs and transfers 

As at December 31, 2014 

Net book value as at December 31, 2014 

  $ 

  $ 

10,309 
 
(54,638) 

 
 
(5,272) 

4,882 
 
(11,328) 

7,668 

            69,904 

22,859 

69,904 

          (1,723) 

(72,961) 

  $ 

906,694  $ 

530,830  $ 

5,667  $ 

256,486  $ 

1,699,677 

  $ 

65,132  $ 

194,081  $ 

11,671  $ 

98,497  $ 

369,381 

5,932 

(54,638) 

18,464 

(5,272) 

494 

(11,328) 

43,400 

68,290 

(1,723) 

      (72,961) 

16,426  $ 

207,273  $ 

837  $ 

140,174  $ 

364,710 

890,268  $ 

323,557  $ 

4,830  $ 

116,312  $ 

1,334,967 

1  Trademarks and domain names with indefinite useful lives amounted to $908.2 million (2014 - $878.8 million). 

2  Software assets under development amounted to $30 million (2014 - $57 million). 

9.  TRADE AND OTHER PAYABLES  

As at 

Trade 

Accrued interest on long-term debt and exchangeable debentures 

Payroll related 

Long-term incentive plans 

Other accrued liabilities 

December 31, 2015 

December 31, 2014¹ 

$ 

47,675 

$ 

48,618 

3,871 

7,440 

2,947 

11,694 

73,627 

$ 

5,027 

5,994 

8,871 

13,538 

82,048 

$ 

1  Certain amounts in the prior period were reclassified to conform to the current year’s presentation.  

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

59

ANNUAL REPORT 2015 

23 

 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to Consolidated Financial Statements – December 31, 2015  
(all tabular amounts are in thousands of Canadian dollars, except share information) 

10.  PROVISIONS 
During the year ended December 31, 2015, Yellow Pages Limited recorded restructuring and special charges of $30.8 million. The 
majority  of  these  costs  was  associated  with  workforce  reductions  related  to  a  corporate  realignment,  internal  reorganizations, 
transaction costs associated with business acquisitions, and contract termination costs, partially offset by a curtailment gain of 
$1.6  million  related  to  workforce  reductions  (refer  to  Note  11  –  Post-employment  benefits).  During  the  year  ended  
December  31,  2014,  Yellow  Pages  Limited  recorded  restructuring  and special  charges  of  $18.4 million. The majority of these 
costs  were  associated  with  internal  reorganizations  and  workforce  reductions,  partially  offset  by  a  net  curtailment  gain  of  
$1.4 million related to workforce reductions (refer to Note 11 – Post-employment benefits). 

The provisions for restructuring and special charges represent the present value of the best estimate of the future outflow of 
economic benefits that will be required to settle the provisions and may vary as a result of new events affecting the severances 
and charges that will need to be paid.  

Other provisions include provisions primarily for vacation and short-term incentive plans. 

Provisions for 
restructuring 

Provisions for 
special charges 

Other 
provisions 

Total 
Provisions 

As at December 31, 2014 

$ 

16,244 

$ 

17,365 

    $ 

34,808  $ 

Charge1 

Business acquisition (Note 5) 

Utilized provision 

Surplus provision 

As at December 31, 2015 

Less current portion  

Non-current portion  

27,437 
 

(21,080) 
 

5,031 
 
(5,384) 
 

31,533 

2,212 

(34,536) 

(1,538) 

$ 

$ 

22,601 

$ 

17,012 

    $ 

32,479  $ 

20,759 

14,627 

32,255 

1,842 

$ 

2,385 

    $ 

224  $ 

68,417 

64,001 

2,212 

(61,000) 

(1,538) 

72,092 

67,641 

4,451 

1  Included in the restructuring and special charges of $30.8 million on the income statement is a curtailment gain of $1.6 million not affecting the provision. 

11.  POST-EMPLOYMENT BENEFITS  
Yellow Pages Limited maintains pension plans with defined benefit and defined contribution components which cover substantially 
all of  the employees of  Yellow Pages Limited. Yellow Pages Limited  maintains unfunded supplementary  defined benefit pension 
plans for certain executives and also maintains other retirement and post-employment benefits (“other benefits”) plans which cover 
substantially all of its employees. 

The defined benefit plans typically expose the Company to actuarial risks such as investment, interest rate, longevity and salary 
risks.   

Investment risk 

Interest risk 

Longevity risk 

Salary risk 

The present value of the defined benefit plan obligation is calculated using a discount rate determined by reference to 
high quality corporate bond yields; if the actual return on plan assets is below the assumed rate, it will create a plan 
deficit.  Currently,  the  defined  benefit  plan  has  a  relatively  balanced  investment  in  equity  securities  and  debt 
instruments. Due to the long-term nature of the defined benefit plan obligation, the pension committee considers it 
appropriate  that  a  reasonable  portion  of  the  plan  assets  should  be  invested  in  equity  instruments  to  leverage  the 
return generated by the fund. 

A decrease in the bond interest rate will increase the defined benefit plan obligation, particularly on a solvency basis.  
Although this will be partially offset by an increase in the return of the defined benefit plan’s investments, the impact 
may be material as pension liabilities are sensitive to variations in interest rates.  

The present value of the defined benefit plan liability is calculated based on assumptions regarding mortality rates of 
plan participants both during and after their employment. An increase in the life expectancy of the plan participants 
will increase the defined benefit obligation. 

The present value of the defined benefit plan  obligation is calculated by reference to the projected salaries of plan 
participants. As such, a higher salary increase than projected of the plan participants will increase the defined benefit 
plan’s liability. 

The present value of the defined benefit obligation and the related current service cost and past service costs were measured 
using the projected benefit method prorated on service.  This was based on the actuarial valuation of the plan assets and the 
present value of the defined benefit obligation which was carried out by Morneau Shepell, Fellows of the Canadian Institute of 
Actuaries  and  Society  of  Actuaries,  as  at  May  31,  2015  and  extrapolated  to  December  31,  2015.  For  funding  purposes,  an 
actuarial  valuation  of  the  defined  benefit  component  of  the  Yellow  Pages  pension  plans  was  also  performed  as  at  
May 31, 2015. 

24 

60

ANNUAL REPORT 2015 
YELLOW PAGES LIMITED 2015 ANNUAL REPORT

 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
 
The changes in the defined benefit obligations and in the fair value of assets and the reconciliation of the funded status of the 
defined benefit plans to the amount recorded on the consolidated statements of financial position as at December 31, 2015 
and 2014 were as follows: 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to the Consolidated Financial Statements – December 31, 2015 
(all tabular amounts are in thousands of Canadian dollars, except share information) 

As at 

   December 31, 2015 

December 31, 2014 

Pension 

Other 

Pension 

Other 

Benefits1 

Benefits 

Benefits1 

Benefits 

Fair value of plan assets, beginning of year 

$  474,854  $ 

–  $  438,008  $ 

– 

Employer contributions 

Employee contributions 

Interest income 

Return on plan assets excluding interest income (actuarial gains) 

Benefit payments 

Assets distributed on settlement (Note 10) 

Administration costs 

Fair value of plan assets, end of year 

35,224 

1,502 

18,838 

3,089 

2,014 

– 

– 

– 

28,212 

1,680 

20,534 

31,103 

2,029 

– 

– 

– 

(44,725) 

(2,014) 

(35,011) 

(2,029) 

– 

(898) 

– 

– 

(8,195) 

(1,477) 

$  487,884  $ 

–  $  474,854  $ 

– 

– 

– 

Accrued benefit obligation, beginning of year 

$  660,501  $  41,615  $  576,664  $  40,292 

Current service cost  

Employee contributions 

Benefit payments 

Defined benefit obligation extinguished on settlement (Note 10) 

Interest cost 

Curtailment gain  

Past service costs  

Actuarial (gains) losses due to: 

Experience adjustments 

Changes in demographic assumptions 

Changes in financial assumptions 

Defined benefit obligation, end of year 

Net defined benefit obligation 

9,737 

1,502 

182 

– 

10,047 

1,680 

264 

– 

(44,725) 

(2,014) 

(35,011) 

(2,029) 

– 

25,848 

(1,096) 

– 

1,507 

(538) 

(2,449)  

(4,169) 

(13,516) 

1,033 

(7,541) 

26,901 

– 

1,762 

(312) 

(1,701) 

–  

– 

– 

(739) 

306 

3,460 

– 

(3,203) 

(53) 

381 

19,966 

68,107 

$  632,599  $  37,944  $  660,501  $  41,615 

$ 

(144,715)  $  (37,944)  $  (185,647)  $  (41,615) 

1  Including unfunded supplementary defined benefit pension plans.  

While all the plans are not considered fully funded for financial reporting purposes, registered plans  are funded in accordance 
with the applicable statutory funding rules and regulations governing the particular plans. 

The  significant  assumptions  adopted  in  measuring  Yellow  Pages  Limited’s  pension  and  other  benefit  obligations  as  at  
December 31, 2015 and 2014 were as follows: 

As at 

Post-employment benefit obligation 

    Discount rate, end of year 

    Rate of compensation increase 

Net benefit plan costs  

    Discount rate, end of preceding year 

    Rate of compensation increase 

    Weighted average duration (years) 

December 31, 2015 

December 31, 2014 

  Pension 

  Other 

Pension 

  Other 

    Benefits 

  Benefits 

  Benefits 

    Benefits 

4.00% 

2.95% 

4.00% 

3.00% 

15 

4.00% 

2.95% 

4.00% 

3.00% 

13 

4.00% 

3.00% 

4.75% 

3.00% 

16  

4.00% 

3.00% 

4.75% 

3.00% 

13 

For measurement purposes, a 6.7% annual increase in the per capita cost of covered medical care benefits (the medical care 
cost trend rate) was assumed in  2015. The rate of increase of the cost of medical care was assumed to increase to 8.0% in 
2016 and gradually decline to 5.0% by 2026 and to remain at that level thereafter. A 4.5% annual increase in per capita cost of 
covered dental care benefits was assumed in 2015. The rate of increase of the cost of covered dental care was assumed to 
increase to 6.0% in 2016 and gradually decline to 4.0% by 2026 and to remain at that level thereafter. 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

61

ANNUAL REPORT 2015 

25 

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to Consolidated Financial Statements – December 31, 2015  
(all tabular amounts are in thousands of Canadian dollars, except share information) 

The following table shows how the defined benefit obligation as at December 31, 2015 would have been affected by changes 
that were reasonably possible at that date in each significant actuarial assumption: 

Decrease of 0.25% in discount rate, end of year 

Increase of 0.25% in rate of compensation  

Increase of 1% in health care cost trend rates  

The net benefit plan costs included in the income statements are the following components: 

Pension  
Benefits 

Other  
Benefits 

$         24,605 

$         1,376 

$          2,968 

$      

N/A 

$ 

$ 

– 

2,761 

Current service cost 

Administration costs 

Past service costs 

Service cost1 

Curtailment gain  

Loss on settlement  

Net curtailment (gain) loss (Note 10) 

Interest cost 

Interest income  

Net interest on the net defined benefit obligation (Note 19) 

Net benefit costs (recovery) recognized in the income statement 

Actuarial (gains) losses recognized in other comprehensive income 

Total  net  benefit  plan  (recovery)  costs  for  the  Yellow  Pages  (“YP”)  

defined benefit plans 

Net benefit plan costs for the YP defined contribution plans1 

Total net benefit plan costs (recovery) 

1  Included in operating costs. 

For the years ended December 31, 

2015 

  Other 
Benefits 

  Pension 
Benefits  

2014 

Other  
Benefits  

  Pension 
Benefits 

$ 

9,737 

$ 

182 

$ 

10,047 

$ 

264 

898 

(2,449) 

8,186 

(1,096) 

– 

(1,096) 

25,848 

(18,838) 

7,010 

14,100 

(19,808) 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

– 

(4,169)  

(3,987) 

(538) 

– 

(538) 

1,507 

– 

1,507 

(3,018) 

1,361 

(5,708) 

$ 

(1,657) 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

1,477 

– 

11,524 

(312) 

654 

342 

26,901 

(20,534) 

6,367 

18,233 

56,970 

75,203 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

– 

        6,500 

7,332 

1,624 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

– 

– 

264 

(1,701) 

– 

(1,701) 

1,762 

– 

1,762 

325 

3,027 

3,352 

– 

$ 

(1,657) 

$ 

81,703 

$ 

3,352 

As a result of workforce reductions, the number of employees covered by the pension plans decreased, and this restructuring 
gave rise to a curtailment gain as at October 8, 2015 and a curtailment gain and loss on settlement as at March 1, 2014 (refer 
to Note 10 – Provisions). 

During  the  year  ended  December  31,  2015,  the  Company  amended  the  retirement  and  post-employment  benefit  plans  for 
certain groups of employees. These amendments were made prospectively and applied only to certain groups of employees and 
included  among  other  items  for  the  affected  employees,  the  elimination  of  post-retirement  benefits,  the  elimination  of  post-
retirement  indexing  for  future  service,  the  introduction  of  employee  contributions  and  the  reduction  of  short-term  disability 
coverage.  Certain  of  these  amendments  resulted  in  a  recovery  of  past  service  costs  in  the  amount  of  $6.6  million  in  2015 
(2014 - $nil).  

26 

62

ANNUAL REPORT 2015 
YELLOW PAGES LIMITED 2015 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
Plan  assets  include  primarily  Canadian  and  foreign  equities,  government  and  corporate  bonds,  debentures  and  secured 
mortgages. Plan assets are held in trust and the asset allocation was as follows as at December 31, 2015 and 2014: 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to the Consolidated Financial Statements – December 31, 2015 
(all tabular amounts are in thousands of Canadian dollars, except share information) 

(in percentages - %) 

Fair value of the plan assets: 

Canadian bonds and debentures 

Canadian common stocks 

Global common stocks 

Pooled fund units 

Canadian pooled equity funds 

Global pooled equity funds 

Canadian pooled fixed-income funds 

Pooled mortgage funds 

Short-term notes and treasury bills 

Cash and cash equivalents 

December 31, 2015 

December 31, 2014 

27.0 

11.0 

– 

17.5 

31.0 

10.0 

2.0 

0.5 

1.0 

31.5 

11.0 

9.5 

18.0 

21.0 

6.0 

2.0 

0.5 

0.5 

As at December 31, 2015 and 2014, the publicly traded equity securities did not directly include any shares of Yellow Pages Limited. 

The total cash payments for pension and other benefit plans made by  Yellow Pages Limited amounted to  $44.6 million for 2015 
(2014  –  $35.6  million).  Total  cash  payments  for  pension  and  other  benefit  plans  expected  in  2016  amount  to  approximately  
$41.4 million.  

Yellow  Pages  Limited’s  funding  policy  is  to  make  contributions  to  its  pension  plans  based  on  various  actuarial  cost  methods  as 
permitted  by  pension  regulatory  bodies.  Yellow  Pages  Limited  is  responsible  to  adequately  fund  the  plans.  Contributions  reflect 
actuarial assumptions concerning future investment returns, salary projections and future service benefits.  

In addition, Yellow Pages Limited recorded an expense for provincial, federal and state pension plans of $9 million for the year ended 
December 31, 2015 (2014 – $7.7 million). 

As at December 31, 2015, Yellow Pages Limited had recognized an accumulated balance of $86.3 million, net of income taxes of 
$29.3 million, in actuarial losses in OCI. 

12.  LONG-TERM DEBT 
The long-term debt is comprised of the following: 

As at 

Senior secured notes 

Obligations under finance leases 

Less current portion1 

Non-current portion  

December 31, 2015 

December 31, 2014 

$ 

$ 

$ 

406,733 

620 

407,353 

98,530 

308,823 

$ 

$ 

$ 

507,014 

897 

507,911 

103,152 

404,759 

1   The current portion of the senior secured notes may vary subject to the Excess Cash Flow clause under the indenture governing the senior secured notes.  

Asset-Based Loan 

In  August  2013,  the  Company,  through  its  subsidiary  Yellow  Pages  Digital  &  Media  Solutions  Limited,  entered  into  a  five-year  
$50 million asset-based loan (“ABL”) expiring in August 2018. The ABL is used for general corporate purposes. Through the ABL, 
the Company has access to the funds in the form of prime rate loans, Banker’s acceptance (“BA”) equivalent loans or letters of 
credit. The ABL is secured by a first priority lien over the receivables of the Company. The ABL was subject to an availability reserve 
of $5 million if  the Company’s trailing 12-month fixed charge coverage ratio  is  below 1.1 times. As at December 31, 2015, the 
Company  had  $4.2  million  of  letters  of  credit  issued  and  outstanding  under  the  ABL.  As  such,  $45.8  million  of  the  ABL  was 
available  as  at  December  31,  2015.  Interest  is  calculated  based  either  on  the  BA  Rate  or  the  Canadian  Prime  Rate  plus  an 
applicable margin. 

The  loan  agreement  governing  the  ABL  contains  restrictive  covenants,  including  restrictions  on  the  incurrence  of  additional 
indebtedness,  the  payment  of  dividends  and  other  payment  restrictions,  the  creation  of  liens,  sale  and  leaseback  transactions, 
mergers, consolidations and sales of assets, and certain transactions with affiliates and its business activities. 

As at December 31, 2015 and 2014, the Company was in compliance with all covenants under the loan agreement governing the 
ABL. 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

63

ANNUAL REPORT 2015 

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to Consolidated Financial Statements – December 31, 2015  
(all tabular amounts are in thousands of Canadian dollars, except share information) 

Senior Secured Notes 

On December 20, 2012, the Company through its subsidiary, Yellow Pages Digital & Media Solutions Limited, issued $800 million 
of 9.25% senior secured notes (“Senior Secured Notes”) maturing November 30, 2018. Interest on the Senior Secured Notes is 
payable in cash, quarterly in arrears and in equal instalments at 9.25% per annum on the last day of February, May, August and 
November of each year.  

The  Senior  Secured  Notes  are  unconditionally  guaranteed  on  a  senior  secured  basis  by  Yellow  Pages  Limited  and  all  of  its 
Restricted Subsidiaries (as such term is defined in the indenture governing the Senior Secured Notes). 

The  Senior  Secured  Notes  and  each  Senior  Secured  Note  guarantee  are  secured  by  a  first  priority  lien,  subject  to  certain 
permitted liens, in the collateral, which consists of all of the property of  Yellow Pages Limited and the Restricted Subsidiaries, 
whether owned on the Effective Date or thereafter acquired, other than certain excluded property. 

The  indenture  governing  the  Senior  Secured  Notes  contains  restrictive  covenants,  including  restrictions  on  the  incurrence  of 
additional  indebtedness,  the  payment  of  dividends  and  other  payment  restrictions,  the  creation  of  liens,  sale  and  leaseback 
transactions, mergers, consolidations and sales of assets, and certain transactions with affiliates and its business activities. The 
indenture does not contain the obligation to maintain financial ratios. Financial ratio restrictions only apply upon incurrence of 
additional indebtedness and other transactions. 

As  at  December  31,  2015  and  2014,  the  Company was  in  compliance  with  all  covenants  under  the  indenture governing  the 
Senior Secured Notes. 

Mandatory Redemption 

Pursuant  to  the  indenture  governing  the  Senior  Secured  Notes,  the  Company  is  required  to  use  an  amount  equal  to  75%  of  its 
consolidated Excess Cash Flow for the immediately preceding six-month period ending March 31 or September 30, as applicable, 
to  redeem  on  a  semi-annual  basis  on  the  last  day  of  May  and  November  of  each  year,  commencing  on  May  31,  2013,  at  a 
redemption  price  equal  to  100%  of  the  principal  amount  thereof  from  holders  on  a  pro  rata  basis,  subject  to  the  Company 
maintaining  a  minimum  cash  balance,  including  availability  on  the  ABL,  of  $75  million  immediately  following  the  mandatory 
redemption  payment subject  to  certain conditions. Excess Cash  Flow, as  defined  in the indenture governing  the Senior Secured 
Notes, means the aggregate cash flow from operating activities adjusted for, among other things,  payments relating to interest, 
taxes, long-term employee compensation plans, certain pension plan contribution payments and the  acquisitions of property, plant, 
equipment  and  intangible  assets.  For  purposes  of  determining  the  consolidated  Excess  Cash  Flow,  deductions  for  capital 
expenditures  and  information  systems/  information  technology  expenses  are  each  subject  to  an  annual  deduction  limit  of  
$50  million.  Under  other  circumstances,  the  Company  may  also  have  to  make  additional  repayments  on  the  Senior  Secured 
Notes (refer to the indenture governing the Senior Secured Notes). 

The Company was required to make minimum annual aggregate mandatory redemption payments of $125 million for 2014 and 
2015  combined.  The  Company  made  mandatory  redemption  payments  of  $139.6  million  in  2014,  thereby  exceeding  the  
$125  million  minimum  aggregate  mandatory  redemption  payment.  As  such, the Company has completed its minimum aggregate 
mandatory redemption payments and is only required to use an amount equal to 75% of its consolidated Excess Cash Flow to redeem 
on a semi-annual basis the Senior Secured Notes. 

Optional Redemption 

The Company may redeem all or part of the Senior Secured Notes at its option at any date, upon not less than 30 nor more than 
60 days prior notice, at a redemption price equal to: 

 

 

In the case of a redemption occurring prior to May 31, 2017, 105% of the principal amount thereof, plus accrued and 
unpaid interest, if any, to the redemption date; or 

In the case of a redemption occurring on or after May 31, 2017, 100% of the principal amount thereof, plus accrued and 
unpaid interest, if any, to the redemption date. 

Obligations under finance leases 

The Company entered into several lease agreements with third parties for office equipment  and for  software. The obligations 
under finance leases are secured by a moveable hypothec on the office equipment leased.   

Finance lease liabilities payable as at December 31, 2015 are as follows: 

Less than one year 

Between one and five years 

28 

64

ANNUAL REPORT 2015 
YELLOW PAGES LIMITED 2015 ANNUAL REPORT

Future minimum 
lease payments 

Interest 

Present value of minimum 
lease payments 

$ 

$ 

277 

372 

649 

$ 

$ 

15 

14 

29 

$ 

$ 

262 

358 

620 

 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
 
 
 
 
 
   
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to the Consolidated Financial Statements – December 31, 2015 
(all tabular amounts are in thousands of Canadian dollars, except share information) 

13.  EXCHANGEABLE DEBENTURES  

As at 

Face value of exchangeable debentures 

Less unaccreted interest 

December 31, 2015 

December 31, 2014 

$ 

$ 

107,089 

16,611 

90,478 

$ 

$ 

107,089 

18,130 

88,959 

On  December  20,  2012,  the  Company  through  its  subsidiary  Yellow  Pages  Digital  &  Media  Solutions  Limited,  issued  
$107.5  million  of  senior  subordinated  exchangeable  debentures  (“Exchangeable  Debentures”)  due  November  30,  2022. 
Interest on the Exchangeable Debentures accrues at a rate of 8% per annum if  for the applicable interest period, it is paid  in 
cash, or 12% per annum if the Company makes a Payment in Kind (“PIK”) election to pay interest in respect of all or any part of 
the  then  outstanding  Exchangeable  Debentures  in  additional  Exchangeable  Debentures.  Interest  on  the  Exchangeable 
Debentures is payable semi-annually in arrears, and in equal instalments on the last day of May and November of each year. 
The initial fair value on December 20, 2012 of the Exchangeable Debentures was $91.6 million.  

The  Exchangeable  Debentures  are  senior  subordinated  and  unsecured  obligations  of  Yellow  Pages  Digital  &  Media  Solutions 
Limited.  The  Exchangeable  Debentures  are  unconditionally  guaranteed  on  a  subordinated  unsecured  basis  by  Yellow  Pages 
Limited and all of its Restricted Subsidiaries (as such term is defined in the indenture governing the Exchangeable Debentures).  

The indenture governing the Exchangeable Debentures contains restrictive covenants, including restrictions on the incurrence 
of additional indebtedness, the payment of dividends and other payment restrictions, the creation of liens, sale and leaseback 
transactions,  mergers,  consolidations  and  sales  of  assets  and  certain  transactions  with  affiliates.  The  indenture  does  not 
contain the obligation to maintain financial ratios. Financial ratio restrictions only apply upon incurrence of indebtedness and 
other transactions. 

As  at  December  31,  2015  and  2014,  the  Company was  in  compliance  with  all  covenants  under  the  indenture governing  the 
Exchangeable Debentures. 

Exchange Option 

The Exchangeable Debentures are exchangeable at the holder’s option into common shares at any time at an exchange price 
per common share equal to $19.04, subject to adjustment for specified transactions. 

The conversion option was valued at $3.6 million, net of income taxes of $1.3 million, at the date of issuance and is included in 
Equity. The liability portion is being accreted such that the liability at maturity equals the principal amount less exchanges. 

During the year ended December 31, 2014, $0.4 million of Exchangeable Debentures at face value were exchanged for 21,584 
common shares of Yellow Pages Limited with a fair value of $0.5 million.  

Optional Redemption 

The Company may, at any time on or after the date on which all of the Senior Secured Notes have been paid in full, redeem all or 
part of the Exchangeable Debentures at its option at a redemption price equal to: 

 

 

in the case of a redemption occurring prior to May 31, 2021, 110% of the principal amount thereof, plus accrued and 
unpaid interest, if any, to the redemption date; or 

in the case of a redemption occurring on or after May 31, 2021, 100% of the principal amount thereof, plus accrued and 
unpaid interest, if any, to the redemption date. 

The  redemption  option  for  cash  is  an  embedded  derivative  and  is  recorded  at  fair  value  on  the  consolidated  statements  of 
financial  position  with  changes  in  fair  value  recognized  in  financial  charges.  The  fair  value  was  $0.5  million  as  at  
December 31, 2015 (2014 - $0.1 million). 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

65

ANNUAL REPORT 2015 

29 

 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to Consolidated Financial Statements – December 31, 2015  
(all tabular amounts are in thousands of Canadian dollars, except share information) 

14.  INCOME TAXES 
A reconciliation of income taxes at Canadian statutory rates with reported income taxes is as follows: 

Earnings before income taxes and earnings from investments in associates 

Combined Canadian federal and provincial tax rates1 

Income tax expense at statutory rates 

Increase (decrease) resulting from: 

Settlement of tax assessments 

Non-deductible expenses for tax purposes 

Loss on settlement of note receivable 

Disposal of investment in associate 

Other² 

Provision for (recovery of) income taxes 

$ 

$ 

For the years ended December 31, 

$ 

$ 

2015 

88,094 

26.7% 

23,521 

1,045 

1,120 

– 

– 

1,353 

2014 

147,425 

26.56% 

39,156 

(84,828) 

1,265 

886 

636 

1,948 

$ 

27,039 

$ 

(40,937) 

1   The combined applicable statutory tax rate increased by 0.14% resulting mainly from the provincial allocation of revenues earned and the increase in the Alberta 

statutory tax rate. 

2   Certain expenses were reclassified in the prior period to conform to this year’s presentation. 

Provision for (recovery of) income taxes includes the following amounts: 

Current  

Deferred  

For the years ended December 31, 

2015 

253 

26,786 

27,039 

$ 

$ 

2014 

(67,829) 

26,892 

(40,937) 

$ 

$ 

In conjunction with settlements received from the Canada Revenue Agency, Yellow Pages Limited recorded in the fourth quarter of 
2014  an  income  tax  receivable  in  the  amount  of  $47.8  million  in  the  consolidated  statement  of  financial  position  as  well  as  a 
recovery of income taxes of $84.8 million related to the cancellation of certain income tax liabilities. As at December 31, 2015, a 
balance of $3.2 million remains outstanding in connection with these settlements.   

Deferred income tax (assets) liabilities are attributable to the following items: 

Deferred 
financing 
costs 

Non-capital 
losses carry 
forward 

Deferred 
revenues 

Post-
employment 
benefits 

Accrued 
liabilities 

Property and 
equipment 
and lease 
incentives 

Exchang-
eable 
Deben-
tures 

Deferred 
income tax 
liabilities 
(assets), net 

Intangible 
assets 

$ 

(34)  $ 

(10,826)  $ 

(7,607)  $ 

(64,226)  $ 

(10,520)  $ 

1,525  $  4,987  $  135,368  $  48,667 

December 31, 

2014 

Business 

acquisitions 

– 

(1,383) 

– 

– 

– 

(156) 

– 

8,373 

6,834 

 (Benefit) 

expense 
to income 
statement 

Expense to OCI 

Other 

December 31, 

(5,052) 

(3,060) 

1,997 

– 

565 

– 

(719) 

– 

– 

7,167 

4,946 

– 

(403) 

9,550 

(406) 

16,992 

26,785 

– 

– 

– 

– 

– 

– 

–  

154 

4,946 

–  

2015 

$ 

(4,521)  $ 

(15,988)  $ 

(5,610)  $ 

(52,113)  $ 

(10,923)  $ 

10,919  $  4,581  $  160,887  $  87,232 

30 

66

ANNUAL REPORT 2015 
YELLOW PAGES LIMITED 2015 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to the Consolidated Financial Statements – December 31, 2015 
(all tabular amounts are in thousands of Canadian dollars, except share information) 

Deferred 
financing 
costs 

Non-capital 
losses carry 
forward 

Deferred 
revenues 

Post-
employment 
benefits 

Accrued 
liabilities 

Property and 
equipment 
and lease 
incentives 

Exchang-

eable   

Deben-
tures 

Deferred 
income tax 
liabilities 
(assets), net 

Intangible 
assets 

December 31, 

2013 

$ 

(4,765) $ 

(4,057)  $ 

(9,469)  $ 

(48,818)  $ 

(13,127)  $ 

(4,798)  $ 

5,259  $  109,099  $  29,324 

Business 

acquisitions 

Expense 

(benefit)  
to income 
statement 

Benefit to OCI 

Other 

December 31, 

– 

(3,936) 

– 

– 

– 

– 

– 

3,665 

(271) 

4,731 

(2,833) 

1,862 

527 

2,607 

6,323 

(272) 

13,947 

26,892 

– 

– 

– 

– 

– 

– 

(15,935) 

– 

– 

– 

– 

– 

– 

– 

–  

(15,935) 

8,657 

8,657 

2014 

$ 

(34) $ 

(10,826)  $ 

(7,607)  $ 

(64,226)  $ 

(10,520)  $ 

1,525  $ 

4,987  $  135,368  $ 

48,667 

As at December 31, 2015, the Company had not recognized deferred income tax assets with respect to foreign operating losses of 
$143.3  million  which  expire  from  2028  to  2035,  Canadian  capital  losses  of  $9.1  million  which  can  be  utilized  indefinitely,  and 
deductible temporary differences of $170.5 million.  

15.  SHAREHOLDERS’ CAPITAL  
Common shares 

An unlimited number of common shares are authorized to be issued.  

Balance, December 31, 2014 

Exercise of stock options (Note 17)  

Exchange of common share purchase warrants  

Balance, December 31, 2015 

Balance, December 31, 2013 

Exchange of Exchangeable Debentures (Note 13)  

Balance, December 31, 2014 

Warrants 

For the year ended December 31, 2015 

Number of Shares 

Amount  

27,976,661 

$  4,030,325 

87,250 

8 

1,203 

– 

28,063,919 

$  4,031,528 

For the year ended December 31, 2014 

Number of Shares 

Amount  

27,955,077 

21,584 

27,976,661 

$  4,029,869 

456 

$  4,030,325 

On December 20, 2012, the Company issued 2,995,506 common share purchase warrants (“Warrants”).  

During the year ended December 31, 2015, 8 Warrants were exercised in exchange for 8 common shares of Yellow Pages Limited 
(2014 – nil). As at December 31, 2015 and December 31, 2014, the Company had a total of 2,995,498 and 2,995,506 Warrants 
outstanding, respectively.  

Each Warrant is transferable and entitles the holder to purchase one common share of Yellow Pages Limited at an exercise price of 
$28.16  per  Warrant  payable  in  cash  at  any  time  on  or  prior  to  December  20,  2022.  The  fair  value  of  the  Warrants  on  
December 20, 2012 was $1.5 million. 

The fair value of the Warrants was calculated using a binomial option pricing model with the following assumptions: 

Risk free interest rate 

Expected life 

Expiry date 

Expected volatility 

2.27% 

10 years 

December 20, 2022 

33.5% 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

67

ANNUAL REPORT 2015 

31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to Consolidated Financial Statements – December 31, 2015  
(all tabular amounts are in thousands of Canadian dollars, except share information) 

16.  EARNINGS PER SHARE  
The following table reconciles the net earnings attributable to common shareholders and the weighted average number of shares 
outstanding  used  in  computing  basic  earnings  per  share  to  weighted  average  number  of  shares  outstanding  used  in  computing 
diluted earnings per share: 

Weighted average number of shares outstanding used in computing basic earnings per share 

Dilutive effect of restricted share units and performance share units 

Dilutive effect of stock options 

Dilutive effect of Exchangeable Debentures 

For the years ended December 31, 

2015 

2014 

26,688,369 
1,082,187 

71,250 

27,128,062 

813,909 

142,945 

5,624,422 

5,624,422 

Weighted average number of shares outstanding used in computing diluted earnings per share 

33,466,228 

33,709,338 

Net earnings available to common shareholders of Yellow Pages Limited used in the computation of 

basic and diluted earnings per share 

Impact of assumed conversion of Exchangeable Debentures, net of applicable taxes 

Net earnings adjusted for dilutive effect  

For the years ended December 31, 

2015 

2014 

$      

61,055 

   $ 

188,540 

7,393 

7,291 

$ 

68,448 

   $ 

195,831 

For the years ended December 31, 2015 and 2014, the diluted earnings per share calculation did not take into consideration 
the potential dilutive effect of the Warrants (refer to Note 15 – Shareholders’ capital) as well as certain stock options that are 
not in the money as they are not dilutive.   

17.  STOCK-BASED COMPENSATION PLANS  
Yellow  Pages  Limited’s  stock-based  compensation  plans  consist  of  restricted  share  units,  performance  share  units,  deferred 
share units and stock options of Yellow Pages Limited. 

Restricted Share Unit and Performance Share Unit Plan 

On May 6, 2013, Yellow Pages Limited adopted a restricted share unit and performance share unit plan (the “RSU and PSU Plan”) to 
reward key employees and officers of Yellow Pages Limited (the “Participants”). Following the implementation of the RSU and PSU 
Plan,  Yellow  Pages  Limited  granted  to  Participants  a  number  of  restricted  share  units  (“RSUs”)  and/or  performance  share  units 
(“PSUs”), as applicable, based on the volume weighted average trading price of the common shares for the five days immediately 
preceding the grant date. The RSUs are time-based awards and will vest upon the continuous employment of the Participants for a 
period of 36 months starting from the date of the grant or such other period not exceeding 36 months determined by the Board of 
Directors. The PSUs are performance-based awards and will vest upon confirmation by the Board of Directors of the achievement of 
specified performance targets and upon the continuous employment of the Participants for a period of 36 months starting from the 
date  of  the  grant  or  such  other  period  not  exceeding  36  months  determined  by  the  Board  of  Directors.  The  PSUs  for  which  the 
performance targets have not been achieved shall automatically be forfeited and cancelled.   

Pursuant to the terms of the RSU and PSU Plan, if the RSU and PSU Plan is funded, Participants will receive, upon vesting of the RSUs 
and PSUs, common shares of the Company acquired on the open market. In the event the RSU and PSU Plan is unfunded, Yellow 
Pages Limited will pay to the Participant an amount in cash, equivalent to the number of RSUs or PSUs that have vested.   

The  number  of  PSUs  that  vest  could  potentially  reach  up  to  one-and-a-half  times  the  actual  number  of  PSUs  awarded  if  the 
actual performance reaches the maximum level of performance targets.   

During  the  year  ended  December  31,  2015,  417,669  common  shares  of  Yellow  Pages  Limited  (2014  -  571,322)  were 
purchased  on  the  open  market  of  the  TSX  by  the  trustee  appointed  under  the  RSU  and  PSU  Plan  at  a  cost  of  $6.8  million  
(2014  -  $12.5 million)  and  are  restricted  for  the  purpose  of  funding  of  the  RSU  and  PSU  Plan.  The  total  number  of  common 
shares of Yellow Pages Limited held by the trustee for the purpose of funding the RSU and PSU Plan amounted to 1,378,141 as 
at December 31, 2015.   

32 

68

ANNUAL REPORT 2015 
YELLOW PAGES LIMITED 2015 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to the Consolidated Financial Statements – December 31, 2015 
(all tabular amounts are in thousands of Canadian dollars, except share information) 

The following table summarizes the status of the RSU and PSU grants during the years ended December 31: 

Number of  

Outstanding, beginning of period 
Granted 

Settled 

Forfeited 

Outstanding, end of period 

Weighted average remaining life (years) 

RSUs 

399,238 
265,716 

(58,517) 

(141,513) 

464,924 

1.1 

2015 

PSUs¹ 

363,290 
360,843 

– 

(204,016) 

520,117 

1.4 

RSUs 

252,655 
198,008 

(6,815) 

(44,610) 

399,238 

1.4 

2014 

PSUs¹ 

131,776 
286,609 

– 

(55,095) 

363,290 

1.7 

1   The outstanding number of PSUs represents a payout of 100%. In addition, the potential payout in excess of 100% and limited to a  maximum payout of 150% 

amounted to 259,997 common shares as at December 31, 2015 (2014 – 181,607 common shares).  

During the year ended December 31, 2015, an expense of $5.9 million (2014 - $4.4 million) was recorded in the consolidated 
income statement in relation to the RSU and PSU Plan. 

Deferred Share Unit Plan 

On June 12, 2013, Yellow Pages Limited adopted a deferred share unit plan (the “DSU Plan”). The DSU Plan was amended in 
October 2013 to provide for the participation by eligible employees as designated by the Board of Directors. The Company shall 
settle the vested DSUs in cash or in common shares of Yellow Pages Limited acquired on the open market at the discretion of 
the Company when a Director leaves the Board of Directors or an eligible employee ceases employment with the Company.  

The following table summarizes the status of the DSU grants during the years ended December 31: 

Number of DSUs 

Liability¹ 

Number of DSUs 

2015 

Outstanding, beginning of period 
Granted 

Variation due to change in stock price 

Outstanding and vested, end of period 

151,141 
41,823 

– 

192,964 

$ 

$ 

2,959 
800 

(812) 

2,947 

100,557 
50,584 
– 

151,141 

$ 

$ 

2014 

Liability¹ 

2,067 
1,056 

(164) 

2,959 

1   The liability related to the DSU Plan is recorded in trade and other payables, and the expense related to the units vested and the variation due to changes in stock 

price is included in operating costs.  

Stock Options  

On December 20, 2012, as part of the implementation of Yellow Pages Limited’s Recapitalization transaction, a new stock option 
plan  (the  “Stock  Option  Plan”)  was  adopted.  The  Stock  Option  Plan  is  intended  to  attract  and  retain  the  services  of  selected 
employees  of  Yellow  Pages  Limited  who  are  in  a  position  to  make  a  material  contribution  to  the  successful  operation  of  the 
business, provide meaningful  incentive to management to lead  Yellow Pages Limited through the transformation of its  business 
and  to  more  closely  align  the  interests  of  management  with  those  of  the  shareholders  of  Yellow  Pages  Limited.  A  maximum  of 
1,290,612 stock options may be granted under the Stock Option Plan.  

The following table summarizes the status of the stock option grants during the years ended December 31: 

Outstanding, beginning of period 
Granted 

Exercised 

Forfeited 

Outstanding, end of period 

Exercisable, end of period 

Number of options 

Weighted average  
exercise price per option 

Number of options 

Weighted average 
exercise price per option 

2015 

2014 

480,200 
243,300 

(87,250) 

(113,300) 

522,950 

78,000 

$ 
$ 
$ 

$ 

$ 

$ 

15.10 
16.50 

10.12 

16.05 

16.38 

10.12 

376,000 
195,800 
 

(91,600) 

480,200 

 

$ 
$ 
$ 

$ 

$ 

$ 

10.12 
24.35 
 

14.42 

15.10 

 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

69

ANNUAL REPORT 2015 

33 

 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to Consolidated Financial Statements – December 31, 2015  
(all tabular amounts are in thousands of Canadian dollars, except share information) 

The following table provides additional information about Yellow Pages Limited’s Stock Option Plan as at December 31: 

Exercise price 

$10.12 
$16.44 
$17.96 
$19.61 
$20.33 
$24.65 

Outstanding, end of period 

Exercisable, end of period 

Number of options 
outstanding 

Weighted average  
remaining life 

Number of options 
outstanding 

Weighted average 
remaining life 

2015 

2014 

178,750 
195,900 
9,200 
7,700 
4,900 
126,500 

522,950 

78,000 

4.4 
6.2 
6.4 
5.5 
5.4 
5.2 

5.3 

4.4 

311,500 
 
 
7,700 
4,900 
156,100 

480,200 

 

5.4 
 
 
6.5 
6.4 
6.2 

5.6 

 

Stock  options  were  valued  using  a  binomial  option  pricing  model.  Expected  volatility  is  based  on  the  historical  share  price 
volatility over the average expected life of the options granted. The following table shows the key inputs into the valuation model 
for the years ended December 31:  

Weighted average grant share date price 

Exercise price 

Expected volatility  

-Option life 

Risk-free interest rate 

Weighted average remaining life 

$ 

$ 

$ 

$ 

2015 

15.90 

16.50 

38% 

7 years 

1.44% 

6.2 years 

2014 

25.00 

24.35 

30% 

7 years 

2.40% 

6.2 years 

An  expense  of  $0.8  million  was  recorded  during  the  year  ended  December  31,  2015  (2014  -  $1.2  million)  in  relation  to  the 
Stock Option Plan. 

18.  OPERATING COSTS  

Salaries, commissions and benefits 

Supply chain and logistics1 

Other goods and services2  

Information systems 

Bad debt expense (Note 22) 

For the years ended December 31, 

2015 

$ 

295,628 

$ 

109,669 

104,926 

47,679 

11,182 

$ 

569,084 

$ 

2014 

285,025 

110,489 

111,416 

45,533 

9,089 

561,552 

¹  Supply chain and logistics costs relate to external supplier costs for manufacturing and distribution of our print and online products. 

2  Other goods and services include promotion and advertising costs, real estate, telecommunications, office services, consulting services including contractors and 

professional fees. Operating leases recognized in operating costs during the year amounted to $20.4 million (2014 - $19.7 million). 

19.  FINANCIAL CHARGES, NET  

The significant components of the financial charges are as follows: 

Interest on long-term debt and Exchangeable Debentures  

Net interest on the defined benefit obligations (Note 11) 

Reclassification of accumulated foreign currency translation loss (Note 6) 

Gain on business acquisition (Note 5) 

Loss on the settlement of note receivable (Note 22) 

Other, net 

34 

70

ANNUAL REPORT 2015 
YELLOW PAGES LIMITED 2015 ANNUAL REPORT

For the years ended December 31, 

2015 

2014 

$ 

53,111 

$ 

63,897 

8,517 
 
 
 

(706) 

8,129 

1,598 

(3,613) 

1,150 

955 

$ 

60,922 

$ 

72,116 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to the Consolidated Financial Statements – December 31, 2015 
(all tabular amounts are in thousands of Canadian dollars, except share information) 

20.  SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION  

The following are non-cash transactions: 

Additions to property and equipment included in trade and other payables 

Additions to intangible assets included in trade and other payables 

Additions to property and equipment under finance leases 

Exchange of Exchangeable Debentures (Note 13) 

21.  COMMITMENT AND CONTINGENCIES  

  For the years ended December 31, 

2015 

462 

5,516 

102 
 

$ 

$ 

$ 

$ 

2014 

1,903 

4,485 

540 

456 

$ 

$ 

$ 

$ 

a)  As at December 31, 2015, Yellow Pages Limited has commitments under various leases for premises, equipment, purchase and 
service contract obligations for both operating and capital expenditures for each of the next five years and thereafter, and in the 
aggregate of: 

2016 

2017 

2018 

2019 

2020 

Thereafter 

Operating leases 

Other 

Total commitments 

$ 

21,771 

19,487 

9,309 

6,915 

6,006 

82,238 

$ 

39,881 

14,185 

10,514 

426 

424 

4,032 

$ 

61,652 

33,672 

19,823 

7,341 

6,430 

86,270 

$ 

145,726 

$ 

69,462 

$ 

215,188 

Under certain lease agreements, incentives for leasehold improvements exist. These lease incentives are accounted for as part 
of deferred credits and amount to $6.5 million.  

b)    Yellow  Pages  Limited  has  four  billing  and  collection  services  agreements.  The  term  of  the  Billing  and  Collection  Services 
Agreement with Bell Canada (“Bell”) expires on December 31, 2017. The agreement with TELUS Communications Inc. (“TELUS”) 
expires in 2031. The agreement with MTS Inc. expires on October 2, 2016, with two automatic renewal periods for ten years. The 
agreement  with  Bell  Canada  Inc.  (as  successor  to  Bell  Aliant  Regional  Communications  LP)  expires  on  April  30,  2017,  with  two 
automatic renewal periods for ten years. 

Pursuant  to  publication  agreements  with  each  of  Bell,  TELUS,  MTS  Inc.  and  Bell  Canada  Inc.,  Yellow  Pages  Limited  produces 
alphabetical listing telephone directories for each of these companies in order for them to meet their regulatory obligations.   

The Company also entered into several other agreements with Bell, TELUS, MTS Inc. and Bell Canada Inc., providing for the use 
of listing information and trademarks for the publications of directories. If the Company materially fails to perform its obligations 
under the publication agreements mentioned above and as a result these publication agreements are terminated in accordance 
with their terms, these other listing information and trademark licenses with Bell, TELUS, MTS Inc. or Bell  Canada Inc., as the 
case may be, may also be terminated. These other agreements with Bell, TELUS, MTS Inc. and Bell  Canada Inc. will terminate 
between 2031 and 2037. 

c)    Yellow  Pages  Limited  entered  into  directory  printing  agreements  with  its  printing  suppliers  to  print,  bind  and  furnish 
alphabetical, classified and combined directories as well as other publications. It also entered into distribution agreements.   

d)  Yellow Pages Limited is subject to various claims and proceedings which have been instituted against it during the normal 
course of business for which certain of the claims are provided for and included in trade and other payables, and provisions 
based  on  management’s  best  estimate  of  the  likelihood  of  the  outcome.  Management  believes  that  the  disposition  of  the 
matters pending or asserted is not expected to have any material adverse effect on the financial position, financial performance 
or cash flows of Yellow Pages Limited. 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

71

ANNUAL REPORT 2015 

35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to Consolidated Financial Statements – December 31, 2015  
(all tabular amounts are in thousands of Canadian dollars, except share information) 

22.  FINANCIAL RISK MANAGEMENT  

Credit Risk 

Credit  risk  stems  primarily  from  the  potential  inability  of  a  customer  or  counterparty  to  a  financial  instrument  to  meet  its 
contractual  obligations.  Yellow  Pages  Limited  is  exposed  to  credit  risk  with  respect  to  cash  and  trade  receivables  from 
customers. The carrying value of financial assets represents Yellow Pages Limited’s maximum exposure.  

Credit risk associated with cash is minimized substantially by ensuring that these financial assets are placed with creditworthy 
counterparties. An ongoing review is performed to evaluate changes in the status of counterparties.  

Yellow  Pages  Limited’s  extension  of  credit  to  customers  involves  judgment.  Yellow  Pages  Limited  has  established  internal 
controls  designed  to  mitigate  credit  risk,  including  a  formal  credit  policy  managed  by  its  credit  department.  New  customers, 
customers increasing their advertising spend by a certain threshold and customers not respecting payment terms are subject to 
a specific vetting and approval process. 

Yellow Pages Limited considers that it has limited exposure to concentration of credit risk with respect to trade receivables from 
customers due to its large and diverse customer base operating in numerous industries and its geographic diversity. There are 
no individual customers that account for 1% or more of revenues and there are no  trade receivables from any one individual 
customer that exceeds 5% of the total balance of trade receivables at any point in time during the year.  

Bell,  TELUS,  MTS  Inc.  and  Bell  Canada  Inc.  provide  Yellow  Pages  Limited  with  customer  collection  services  with  respect  to 
advertisers  who  are  also  their  customers.  As  such,  they  receive  money  from  customers  on  behalf  of  Yellow  Pages  Limited.   
Yellow Pages Limited retains the ultimate collection risk on these receivables. 

Allowance for doubtful accounts and past due receivables are reviewed by management at each statement of financial position 
date.  Yellow  Pages  Limited  updates  its  estimate  of  the  allowance  for  doubtful  accounts  based  on  the  evaluation  of  the 
recoverability of trade receivable balances of each customer taking into account historic collection trends of past due accounts 
and  current  economic  conditions.  Trade  receivables  are  written  off  once  determined  not  to  be  collectible.  Subsequent 
recoveries of amounts previously written off are credited to the income statement. 

In  2011,  Yellow  Pages  Limited  sold  Trader  Corporation.  The  purchase  price  consideration  included  a  note  receivable  of  
$15 million. The note receivable was to mature in 2020. Interest and principal on the note receivable was subordinated to the 
senior debt of Trader Corporation. In May 2014, Yellow Pages Limited settled this note receivable, which had a carrying value of  
$15.3  million,  including  accrued  interest  of  $3.4  million,  for  $14.1  million,  and  recorded  a  loss  of  $1.2  million  in  financial 
charges (refer to Note 19 – Financial charges, net).  

The components of trade and other receivables are as follows: 

As at 

Trade receivables 

Current  

Past due less than 180 days  

Past due over 180 days 

Trade receivables 

Other receivables1 

Trade and other receivables 

December 31, 2015 

December 31, 2014 

  $ 

$ 

$ 

  $ 

65,147 

26,801 

4,901 

96,849 

26,977 

123,826 

$ 

$ 

$ 

$ 

73,498 

29,950 

5,783 

109,231 

23,047 

132,278 

1  Other receivables is mainly comprised of sales tax receivables and a loan receivable associated with a forward contract.  

Yellow Pages Limited’s trade receivables are stated after deducting an allowance for doubtful accounts of $12.7 million as at 
December 31, 2015 (2014 - $19.2 million). The movements in the allowance for doubtful accounts were as follows: 

As at 

Balance, beginning of year  

Bad debt expense, net of recovery 

Written-off  

Balance, end of year 

December 31, 2015 

December 31, 2014 

$  

$ 

$  

19,247 

11,182 

(17,746) 

12,683 

$ 

21,122 

9,089 

(10,964) 

19,247 

36 

72

ANNUAL REPORT 2015 
YELLOW PAGES LIMITED 2015 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to the Consolidated Financial Statements – December 31, 2015 
(all tabular amounts are in thousands of Canadian dollars, except share information) 

Market Risk 

(i) Interest Rate Risk 

Yellow Pages Limited is exposed to interest rate risks resulting from fluctuations in interest rates on its ABL with rates which are 
generally based on the Canadian BA rate. Yellow Pages Limited does not use derivative instruments to reduce its exposure to 
interest rate risk. As at December 31, 2015, the ABL had $4.2 million of letters of credit issued and outstanding. The Company 
manages  its  interest  rate  risk  by  maximizing  the  interest  income  earned  on  excess  funds  while  maintaining  the  necessary 
liquidity to conduct its day-to-day operations. 

Yellow  Pages  Limited  may  also  be  exposed  to  fluctuations  in  long-term  interest  rates  relative  to  the  refinancing  of  its  debt 
obligations upon their maturity. The interest rate on new long-term debt issuances will be based on the prevailing rates at the time 
of the refinancing, and will also depend on the tenor of the new debt issued. There are no upcoming maturities that will require 
refinancing.  Changes in interest rates will also affect the fair value of future cash flows of Yellow Pages Limited’s fixed rate debt. As 
interest rates on the Senior Secured Notes and Exchangeable Debentures are fixed, the Company is not exposed to interest rate 
fluctuation risk. 

(ii) Foreign Exchange Risk 

Yellow Pages Limited is exposed to foreign exchange risk arising from various currency transactions, which are not significant. 
Foreign exchange transaction risk arises primarily from commercial transactions that are denominated in a currency that is not 
the functional currency of Yellow Pages Limited’s business unit that is party to the transaction. Yellow Pages Limited is exposed 
to  fluctuations  in  the  U.S.  dollar.  The  effect  on  net  earnings  from  existing  U.S.  dollar  exposures  of  a  one  point  increase  or 
decrease  in  the  Canadian/U.S.  dollar  exchange  rate  is  not  significant.  The  Company’s  expenditures,  net  of  revenues, 
denominated in U.S. dollars were approximately $35 million for the year ended December 31, 2015.  

Liquidity Risk 

Liquidity  risk  is  the  exposure  of  Yellow  Pages  Limited  to  the  risk  of  not  being  able  to  meet  its  financial  obligations  as  they 
become due.    

Yellow Pages Limited manages this risk by maintaining detailed cash forecasts and long-term operating and strategic plans. The 
management  of  liquidity  requires  a  constant  monitoring  of  expected  cash  inflows  and  outflows  which  is  achieved  through  a 
detailed forecast of the Company’s liquidity position to ensure adequate and efficient use of cash resources.   

The Company was required to make minimum annual aggregate mandatory redemption payments on its Senior Secured Notes of 
$125  million  in  2014  and  2015  combined.  The  Company  made  mandatory  redemption  payments  of  $139.6  million  in  2014, 
thereby  exceeding  the  $125  million  minimum  aggregate  mandatory  redemption  payment.  As  such,  the  Company  completed  its 
minimum aggregate mandatory redemption payments and is only required to use an amount equal to 75% of its consolidated Excess 
Cash  Flow  to  redeem  on  a  semi-annual  basis  the  Senior  Secured  Notes.  This  requirement  is  being  met  through  internally-
generated cash and cash on hand. 

The following are the contractual maturities of the financial liabilities and related capital amounts:  

Total 

1 year 

2 – 3 years 

4 – 5  years 

After 5 years 

Payments due for the years following December 31, 2015 

Non-derivative financial liabilities 

Long-term debt1,2 

$ 

406,733 

$ 

98,268 

$ 

308,465 

$ 

620 

107,089 

73,627 

72,092 

262 

– 

73,627 

67,641 

272 

– 

– 

4,377 

$ 

– 

86 

– 

– 

74 

– 

– 

107,089 

– 

– 

$ 

660,161 

$ 

239,798 

$ 

313,114 

$ 

160 

$ 

107,089 

Obligations under finance leases1 

Exchangeable Debentures1 

Trade and other payables 

Provisions 

Total  

1 Principal amount. 

2 The repayment of the Senior Secured Notes may vary subject to the Excess Cash Flow clause under the indenture governing the Senior Secured Notes. 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

73

ANNUAL REPORT 2015 

37 

 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to Consolidated Financial Statements – December 31, 2015  
(all tabular amounts are in thousands of Canadian dollars, except share information) 

Fair values 

The fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between 
market participants.  

The  fair  value  of  cash,  trade  and  other  receivables,  trade  and  other  payables,  and  the  current  portion  of  provisions  is 
approximately equal to their carrying values due to their short-term maturity. 

The fair value of the Senior Secured Notes and the Exchangeable Debentures is evaluated based on quoted market prices at 
the statement of financial position date. 

These estimates are significantly affected by assumptions including the amount and timing of estimated future cash flows and 
discount rates, all of which reflect varying degrees of risk. 

The following schedule represents the carrying values and the fair values of financial instruments not measured at fair value on 
the statement of financial position: 

As at 

Current portion of long-term debt 

Non-current portion of long-term debt 

Exchangeable Debentures 

Fair value hierarchy 

December 31, 2015 

Level 

Carrying Value 

1 

1 

1 

$ 

$ 

$ 

98,530 

308,823 

90,478 

$ 

$ 

$ 

Fair Value 

103,075 

323,089 

109,766 

The three levels of fair value hierarchy are as follows: 

 

 

 

Level 1 – inputs are unadjusted quoted prices of identical instruments in active markets. 

Level  2  –  inputs  other  than  quoted  prices  included  in  Level  1  that  are  observable  for  the  asset  or  liability,  either 
directly or indirectly. 

Level 3 – inputs used in a valuation technique are not based on observable market data in determining fair values of 
the instruments. 

Determination  of  fair  value  and  the  resulting  hierarchy  requires  the  use  of  observable  market  data  whenever  available.  The 
classification  of  a  financial  instrument  in  the  hierarchy  is  based  upon  the  lowest  level  of  input  that  is  significant  to  the 
measurement of fair value.   

The following table summarizes the financial instruments measured at fair value using level 3 inputs in consolidated statement 
of financial position, as well as the reconciliation of Level 3 fair value measurements for the years ended December 31, 2014 
and 2015: 

Investment –  
available-for-
sale 

Put option –  
financial liability 

Total 

As at December 31, 2013 

Gain on fair value of financial liability (put option) (Note 5) 

Settlement of financial liability (Note 5)   

As at December 31, 2014 and 2015  

$ 

$ 

3,520 

$ 

(18,472) 

$ 

(14,952) 

– 

– 

2,344 

16,128 

3,520 

$ 

– 

$ 

2,344 

16,128 

3,520 

The fair value of the  financial liability (put option) related to 411 was the  difference between the price to acquire the remaining 
ownership interest in the associate, which was based on a fixed multiple of adjusted earnings before income taxes, depreciation 
and amortization, and the fair value of the investment in the associate on June 1, 2014, using similar assumptions as those used 
for  the  online  products  of  Yellow  Pages  as  at  December  31,  2013.  Yellow  Pages  Limited’s  available-for-sale  investment  is 
comprised  of  a  privately  held  equity  security  and  is  carried  at  fair  value  based  on  estimates  that  are  based  on  market  rates 
prevailing at the statements of financial position date. 

38 

74

ANNUAL REPORT 2015 
YELLOW PAGES LIMITED 2015 ANNUAL REPORT

 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to the Consolidated Financial Statements – December 31, 2015 
(all tabular amounts are in thousands of Canadian dollars, except share information) 

23.  CAPITAL DISCLOSURES  

Yellow  Pages  Limited’s  objective  in  managing  capital  is  to  ensure  sufficient  liquidity  to  cover  financial  obligations  and 
investment requirements. Reducing debt and associated interest charges is one of the Company’s primary financial goals which 
will improve its financial flexibility and support the implementation of its strategic objectives.  

Yellow  Pages  Limited  monitors  its  capital  structure  and  makes  adjustments  based  on  the  objectives  described  above  in 
response to changes in economic conditions and the risk characteristics of the underlying assets and the Company’s working 
capital requirements. 

The  primary  measure  used  by  Yellow  Pages  Limited  to  monitor  its  financial  leverage  is  its  ratio  of  net  debt  to  Latest  Twelve 
Month Adjusted EBITDA1. Yellow Pages Limited also uses other financial metrics to monitor its financial leverage including Fixed 
Charge Coverage Ratio and net debt to total capitalization. 

Yellow Pages Limited’s capital is comprised of  net  debt, Exchangeable  Debentures and equity attributable to shareholders of 
Yellow Pages Limited as follows:  

As at 

Cash  

Senior Secured Notes 

Exchangeable Debentures 

Obligations under finance leases  

Net debt  

Equity attributable to shareholders  

Total capitalization  

Net debt to total capitalization 

Latest Twelve Month Adjusted EBITDA¹ 

Net Debt to Latest Twelve Month Adjusted EBITDA ratio¹ 

December 31, 2015 

December 31, 2014 

$ 

$ 

$ 

$ 

67,253 

406,733 

90,478 

620 

430,578 

759,524 

1,190,102 

36.2% 

$ 

$ 

$ 

$ 

102,776 

507,014 

88,959 

897 

494,094 

684,180 

1,178,274 

41.9% 

For the years ended December 31, 

2015 

2014 

$ 

260,687 

$ 

315,976 

1.7 

1.6 

1  Latest  twelve  month  income  from  operations  before  depreciation  and  amortization,  and  restructuring  and  special  charges  (“Latest  Twelve  Month  Adjusted 
EBITDA”).  Latest  Twelve  Month  Adjusted  EBITDA  is  a  non-IFRS  measure  and  may  not  be  comparable  with  similar  measures  used  by  other  publicly  traded 
companies. 

24.  GUARANTEES  

In the normal course of operations, Yellow Pages Limited has entered into agreements which are customary in the industry that 
provide  for  indemnifications  and  guarantees  to  counterparties  in  transactions  involving  business  acquisitions,  business 
dispositions and sale of assets. Yellow Pages Limited has entered into agreements which contain indemnification of its directors 
and officers indemnifying them against expenses (including legal fees), judgments, fines and any amount actually and reasonably 
incurred by them in connection with any action, suit or proceeding in which the directors and/or officers are sued as a result of their 
service, if  they acted honestly and in good faith with a view to  the best interests of  Yellow Pages Limited. Yellow Pages Limited 
benefits from directors’ and officers’ liability insurance which it has purchased. No amount has been accrued in the consolidated 
statement of financial position as at December 31, 2015 and 2014 with respect to these indemnities.  

The nature of these guarantees prevents  Yellow Pages Limited from making a reasonable estimate of the maximum potential 
amount it could be required to pay to counterparties. 

25.  SEGMENTED INFORMATION  

The Company operates in a single business segment which is to provide Canadians with digital and print media and marketing 
solutions. 

As  at  December  31,  2015,  Yellow  Pages  Limited  had  non-current  assets,  other  than  deferred  tax  assets,  held  in  a  foreign 
country (United States of America) of $2.4 million (2014 - $3.1 million). 

YELLOW PAGES LIMITED 2015 ANNUAL REPORT

75

ANNUAL REPORT 2015 

39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2015
YELLOW PAGES LIMITED 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION)
Notes to Consolidated Financial Statements – December 31, 2015  
(all tabular amounts are in thousands of Canadian dollars, except share information) 

26.  LIST OF SUBSIDIARIES  

Principal activity 

Proportion of ownership  

December 31, 

Canada 

Yellow Pages Digital & Media Solutions Limited  

Digital and print media marketing solutions provider  

Yellow Pages Homes Limited 

411 Local Search Corp.  

9059-2114 Quebec Inc. 1 

ByTheOwner Inc. 1 

YP Dine Solutions Limited 2 

Bookenda Limited  

USA 

YPG (USA) Holdings, Inc. 

Publisher of locally-targeted real estate listings 

Digital media marketing solutions provider 

Holding company 

Real estate and related services provider   

Local digital restaurant guides provider 

Booking and reservation management system provider 

Holding company 

Yellow Pages Digital & Media Solutions, LLC 

Operational support services provider 

2015 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

2014 

100% 

100% 

100% 

– 

– 

– 

100% 

100% 

100% 

1  On July 1, 2015, Yellow Pages Digital & Media Solutions Limited acquired all of the issued and outstanding shares of 9059-2114 Québec Inc., a holding company 

which owns all of the issued and outstanding shares of ByTheOwner Inc. (refer to Note 5 – Business acquisitions).  

2  On July 1, 2015, certain assets and liabilities relating to the business of dine.TO, which were acquired by Yellow Pages Digital & Media Solutions Limited from 
Candia  Digital  Group  Inc.  on  December  17,  2014,  were  transferred  to  YP  Dine  Solutions  Limited,  a  wholly-owned  subsidiary  of  Yellow  Pages  Digital  &  Media 

Solutions Limited (refer to Note 5 – Business acquisitions). 

27.  RELATED PARTY DISCLOSURES  

Key management personnel compensation  

Yellow Pages Limited’s key management personnel have authority and responsibility for planning, directing and controlling the 
Company’s activities and consist of Yellow Pages Limited’s executive team and the Board of Directors.   

Total compensation expense for key management personnel, and the composition thereof, is as follows: 

Salary, fees and other short-term employee benefits 

Post-employment benefits 

Stock-based compensation 

Termination benefits 

For the years ended December 31 

2015 

$ 

6,038 

$ 

389 

3,980 

1,176 

20141 

7,051 

496 

3,657 

2,655 

$ 

11,583 

$ 

13,859 

1  During 2015, management reassessed its key management personnel. The prior period has been revised to reflect this change in composition. 

Other related party transactions 

For the years ended December 31, 

2015 

2014 

2015 

2014 

Transaction value 

Balance outstanding 

Sales of good and services 

Associate 

$ 

– 

$ 

328 

$ 

– 

$ 

– 

All  outstanding  balances  with  this  related  party  were  based  on  arm’s  length  prices  and  were  settled  in  cash  under  standard 
payment conditions. None of these balances were secured.  

28.  COMPARATIVE FIGURES  

Yellow Pages Limited reclassified certain items in the  consolidated statements of cash flows in the cash flows from operating 
activities section for the comparative period to conform to the current year’s presentation. This reclassification has no impact on 
the total cash flows from operating activities.  

40 

76

ANNUAL REPORT 2015 
YELLOW PAGES LIMITED 2015 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HEAD OFFICE
16 Place du Commerce 
Verdun, Québec
H3E 2A5

INVESTOR RELATIONS
Telephone: 1 877 YLO-2003 (1 877 956-2003) 
E-mail: ir.info@yp.ca

AUDITOR
Deloitte LLP

TSX SYMBOLS
Y  
YPG.DB  
Y.WT  

Common Shares
Senior Subordinated Unsecured Exchangeable Debentures 
Warrants

TRANSFER AGENT
CST Trust Company 
2001 Boul. Robert-Bourassa, Suite 1600 
Montréal, Québec  H3A 2A6 
Telephone: 1 800 387-0825
E-Mail Inquiries: inquiries@canstockta.com

For further information on Yellow Pages Limited, 
visit our corporate website at www.corporate.yp.ca.

www.corporate.yp.ca

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This annual report is printed on Rolland Enviro 100, the environmentally responsible choice, 
because it is processed chlorine free, accredited Eco-Logo and 100% post-consumer. In other words, 
no new trees have been cut to produce this paper, and all the fi bre comes from recycling bins.

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