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Yellow Pages

y · TSX Financial Services
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Exchange TSX
Sector Financial Services
Industry Insurance - Property & Casualty
Employees 501-1000
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FY2016 Annual Report · Yellow Pages
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Annual Report 2016

Determined

2016 Financial & Operational Highlights 

Revenues
(in millions of Canadian dollars)

Adjusted EBITDA1
(in millions of Canadian dollars)

Total Debt
(in millions of Canadian dollars)

Net Debt1
(in millions of Canadian dollars)

2016

$818.0M

2016

$235.2M

2016

$402.2M

2016

$384.9M

(1.4%)

(9.8%)

(19.2%)

(10.6%)

$829.8M

2015

$260.7M

2015

$497.8M

2015

$430.6M

2015

1  Adjusted EBITDA, Adjusted EBITDA margin, Free Cash Flow and Net Debt are not performance or financial measures defined under IFRS. They do not have a standardized meaning and are therefore 
not likely to be comparable with similar measures used by other publicly traded companies. We define Adjusted EBITDA as revenues less operating costs, as shown in Yellow Pages Limited’s consolidated 
income  statements.  Adjusted  EBITDA  margin  is  defined  as  the  percentage  of  Adjusted  EBITDA  to  revenues.  Free  cash  flow  is  defined  as  cash  flows  from  operating  activities,  as  reported  in  accordance 
with IFRS, less an adjustment for capital expenditures. We define net debt as current portion of long-term debt plus long-term debt and exchangeable debentures (Total Debt), less cash, as presented in 
Yellow Pages Limited’s consolidated statements of financial position. Please refer to the “Definitions Relative to Understanding Our Results” section of the Company’s Management’s Discussion and Analysis 
for the complete definitions of these terms.  

2016

Adjusted EBITDA 
Margin1

Cash Flows from 
Operating Activities
(in millions of Canadian dollars)

Free Cash Flow1
(in millions of Canadian dollars)

Digital Revenues
(in millions of Canadian dollars)

28. 8%

$ 15 8 .1 M 

$94 .6 M

$555. 8M 

Table of contents

Management’s 
Discussion and 
Analysis 

5

Independent 
Auditor’s 
Report

34

Consolidated 
Statements of 
Financial Position

35

Consolidated 
Income 
Statements

36

 
71% Digital 
Revenues

(as a percentage of total revenues, for the fourth quarter ended December 31, 2016)

Digital Revenue
(in millions of Canadian dollars)

2016

$555.8M

$486.3M

2015

2  Total  digital  visits  measures  the  number  of  visits  made 
across the YP, YP Shopwise, YP Dine, RedFlagDeals, C411, 
Bookenda  and  dine.TO  online  and  mobile  properties,  as 
well as visits made across the properties of the Company’s 
application syndication partners.

Customer Count

Customer Acquisition

Digital-Only Customers

Total Digital Visits2

24 1, 500

41,100

32%

464.7M

Consolidated Statements 
of Comprehensive 
(Loss) Income

37

Consolidated 
Statements of 
Changes in Equity

38-39

Consolidated 
Statements of 
Cash Flows

40

Notes to the 
Consolidated 
Financial Statements

41-72

YELLOW PAGES LIMITED 2016 ANNUAL REPORT 1

 
Message to Shareholders

We’re now into the second half of our Return to 
Growth plan, a five-year corporate strategy 
designed to transform Yellow Pages into the 
leading local digital company in Canada and return 
the company to revenue growth and profitability.

cash on hand to acquire JUICE, enabling us to 
expand our footprint in the mobile performance 
media ecosystem. Net debt amounted to roughly 
$385M at the end of 2016, down from the 
approximately $800M at the end of 2012.

By the end of 2016, approximately 70% of our 
revenue came from digital products and services. 
Digital revenues totalled $556M in 2016 and have 
steadily grown each year. 

We continued to make good progress in 2016 
on several other fronts. We beat our customer 
acquisition targets, welcoming 41,100 new small 
business customers who chose Yellow Pages as 
their digital media and marketing solutions provider 
of choice. This equals 33% more customers than 
we acquired last year. We are on the cusp of 
stabilizing our customer base with a net decline of 
only 3,500 customers year-over-year, compared 
with a net decline of 30,000 customers before we 
launched our Return to Growth plan. 

Traffic to our media properties remains strong. We 
finished 2016 with roughly 465M total digital visits 
to our network and experienced a 26% surge in 
traffic year-over-year during the fourth quarter of 
2016. This stemmed from key traffic partnerships 
we hold with Google and Apple, to name a few. 
Partnerships like these are powerful endorsements 
of the value that our data and content provides to 
Canadians in managing their daily needs. 

Also a key accomplishment is the significant 
deleveraging of our balance sheet. This has allowed 
us the financial flexibility to invest in strengthening 
our business operations, technologies, and product 
offering. Thanks to our strong free cash flow 
generation, we’ve successfully repaid $490M on 
our Senior Secured Notes since their inception in 
2012. In 2016 alone, we repaid over $97M of debt 
on the Notes, bringing the outstanding balance to 
just under $310M. This is despite having also used 

Now, after having significantly deleveraged our 
balance sheet, successfully built a customer 
acquisition engine, and diversified our business to 
preserve growth potential, we need to take a closer 
look at how we translate these accomplishments 
into Adjusted EBITDA stabilization. 

While 2016 had its fair share of successes, we 
acknowledge that the year did not end as we 
would have liked. We’re encountering dynamics 
that indicate that a return to growth in profitability 
may take longer than previously anticipated. 
That being said, the root causes of the 
profitability pressures we’re experiencing have 
been identified. These are due to unfavourable 
changes in our product mix as top line revenues 
are shifting to lower margin products. This is 
applying pressure to our bottom line, however, 
we are working diligently to address and resolve 
this dynamic. 

Looking forward, we know that our margins will 
continue to be under pressure due to the shifting 
spends to reseller offerings in our product mix. This 
is a structural shift in response to an evolving 
landscape and we are currently in the process of 
updating and refining our strategy to reflect the 
pace of change in the industry and best position 
the business to address it. 

We need to be looking more closely at how we’ve 
structured our sales conversations and approach. We 
need to be appropriately counselling our customers 
on their purchases. Truly acting more as advisors, and 
equipping our customer-facing teams with the right 
systems, data and tools, to help them understand 
which solutions they truly need and which ones will 

2

YELLOW PAGES LIMITED 2016 ANNUAL REPORT

company’s future. Their resolve is an advantage and a 
strength that is essential in this journey. To the almost 
quarter-million Canadian businesses that choose to 
do business with Yellow Pages, we also say thank 
you. Every day, we will seek to do better for you. 

Finally, to our shareholders, while we navigated a 
challenging period in the tail-end of 2016, we 
continue to believe and have confidence in the 
growth potential of this company. When we look at 
the accomplishments of the entire year and those 
prior, there has been a clear path of progress that 
we will continue to build upon. 

Know that we tackle the days and years ahead 
with a sense of urgency and determination to 
create long-term value for each of you. 

allow them to grow and nurture their business, as 
opposed to just a product/pricing conversation. 

We will also continue to seek cost efficiencies with 
the goal of optimizing our cost structure.

This is a part of what we’re currently looking at in 
our review of our business strategy. Of course, we 
have already actioned some key operational areas 
in order to help address this issue. We’ve already 
started rolling out new tools and training to our 
sales teams to have value-based as opposed to 
budget-based conversations with customers. 
Some of the elements we’re also evaluating are 
product offering, pricing and contracting, sales 
structure effectiveness, additional upsell channels 
and cost structure.

We’ll be sharing the full outcome of our review and 
business strategy in May. 

In the end, it’s a simple question. We must ask 
ourselves where in the Canadian digital advertising 
market can we deliver the most value for our 
customers, our users, and our shareholders, and 
then we must focus our efforts there.

I want to thank all Yellow Pages employees for the 
hard work and determination they employ each day 
in overcoming current challenges to build this 

Bill t
Julien Billot
J li
President and 
Chief Executive Officer

YELLOW PAGES LIMITED 2016 ANNUAL REPORT 3

Board of Directors

Executive Team

Robert F. MacLellan

Julien Billot

Director and Chairman of the Board

President and Chief Executive Officer

Dany Paradis

Senior Vice-President, Operations & 
Chief Human Resources Officer

François D. Ramsay

Senior Vice-President, Corporate Affairs 
and General Counsel

Pascal Thomas

Senior Vice-President, 
Chief Digital Officer

Dominique Vallée

Senior Vice-President, Sales 
and Customer Care

Franco Sciannamblo

Vice-President, Corporate Controller

Julien Billot

President and Chief Executive Officer

Craig Forman

Director, Corporate Governance and Nominating 
Committee

Susan Kudzman

Director, Chair of the Human Resources 
and Compensation Committee

David A. Lazzarato

Director, Chair of the Audit Committee

David G. Leith

Director, Chair of the Corporate Governance 
and Nominating Committee

Judith A. McHale

Director, Corporate Governance and 
Nominating Committee

Donald H. Morrison

Director, Human Resources and 
Compensation Committee

Martin Nisenholtz

Director, Human Resources and 
Compensation Committee

Kalpana Raina

Director, Audit Committee

Michael G. Sifton

Director, Audit Committee

4

YELLOW PAGES LIMITED 2016 ANNUAL REPORT

MANAGEMENT’S DISCUSSION AND ANALYSIS 

MANAGEMENT’S DISCUSSION AND ANALYSIS 

February 14, 2017 

This  management’s  discussion  and  analysis  (MD&A)  is  intended  to  help  the  reader  understand  and  assess  trends  and 
significant changes in the results of operations and financial condition of Yellow Pages Limited and its subsidiaries for the 
years  ended  December  31,  2016  and  2015  and  should  be  read  in  conjunction  with  our  Audited  Consolidated  Financial 
Statements  and  accompanying  notes  for  the  years  ended  December  31,  2016  and  2015.  Quarterly  reports,  the  Annual 
Report, Supplemental Disclosure and the Annual Information Form (AIF) can be found on SEDAR at www.sedar.com and 
under the “Investor Relations - Reports & Filings” section of our corporate website: http://corporate.yp.ca. 

The  financial  information  presented  herein  has  been  prepared  on  the  basis  of  International  Financial  Reporting  Standards 
(IFRS)  for  financial  statements  and  is  expressed  in  Canadian  dollars,  unless  otherwise  stated.  The  audited  IFRS-related 
disclosures  and  values  in  this  MD&A  have  been  prepared  using  the  standards  and  interpretations  currently  issued  and 
effective at the end of our reporting period, December 31, 2016.   

Our  reporting  structure  reflects  how  we  manage  our  business  and  how  we  classify  our  operations  for  planning  and  for 
measuring our performance. 

In  this  MD&A,  the  words  “we”,  “us”,  “our”,  the  “Company”,  the  “Corporation”,  “Yellow  Pages”  and  “YP”  refer  to  Yellow 
Pages  Limited  and  its  subsidiaries  (including  Yellow  Pages  Digital  &  Media  Solutions  Limited,  411  Local  Search  Corp. 
(411.ca), Yellow Pages Homes Limited (Yellow Pages NextHome), YPG (USA) Holdings, Inc. and Yellow Pages Digital & 
Media  Solutions  LLC  (the  latter  two  collectively  YP  USA),  Bookenda  Limited  (Bookenda),  YP  Dine  Solutions  Limited  
(YP  Dine),  9059-2114  Québec  Inc.  and  ByTheOwner  Inc.  (the  latter  two  collectively  ComFree/DuProprio),  Juice  DMS 
Advertising Limited and Juice Mobile USA LLC (the latter two collectively JUICE), and 9778748 Canada Inc. (Totem)).  

FORWARD-LOOKING INFORMATION 

This MD&A contains assertions about the objectives, strategies, financial condition, results of operations and businesses 
of  YP.  These  statements  are  considered  “forward-looking”  because  they  are  based  on  current  expectations  of  our 
business, on the markets we operate in, and on various estimates and assumptions. 

Forward-looking information and statements are based on a number of assumptions which may prove to be incorrect. In 
making certain forward-looking statements, we have made the following assumptions: 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

that general economic conditions in Canada will not materially deteriorate beyond currently anticipated levels;  

that investments in branding will evolve legacy perceptions and boost awareness of our digital media platforms and 
marketing solutions;   

that we will be able to acquire new customers at the currently anticipated rate and currently anticipated Average 
Revenue per Customer (ARPC);  

that customer renewal rates, as well as our ability to upsell renewing customers, will not be materially lower than 
currently anticipated;  

that print decline rates remain stable; 

that we will be able to introduce, sell and provision new products and services that will generate the anticipated 
return on investment (ROI) for customers; 

that revenues and profitability across its subsidiaries will not be materially lower than anticipated; 

that  investments  in  new  content  and  digital  experiences  across  our  owned  and  operated  properties  will  protect 
digital audiences;  

that  the  revenue  mix  between  our  digital  owned  and  operated,  services  and  resale  solutions  will  not  materially 
change from currently anticipated levels; 

that exposure to foreign exchange risk arising from foreign currency transactions will remain insignificant;  

that we will be able to realize efficiency gains; and 

that we will be able to attract and retain key personnel in key positions.  

Forward-looking information and statements are also based upon the assumption that none of the identified risk factors that 
could  cause  actual  results  to  differ  materially  from  the  anticipated  or  expected  results  described  in  the  forward-looking 
information and statements will occur.  

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         5

 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

When  used  in  this  MD&A,  such  forward-looking  statements  may  be  identified  by  words  such  as  “aim”,  “anticipate”,  “believe”, 
“could”, “estimate”, “expect”, “goal”, “intend”, “objective”, “may”, “plan”, “predict”, “seek”, “should”, “strive”, “target”, “will”, “would” 
and  other  similar  terminology.  These  statements  reflect  current  expectations  regarding  future  events  and  operating 
performance and speak only as at the date of this MD&A. The Corporation assumes no obligation to update or revise them to 
reflect  new  events  or  circumstances,  except  as  may  be  required  pursuant  to  securities  laws.  Forward-looking  statements 
involve  significant  risks  and  uncertainties,  should  not  be  read  as  guarantees  of  future  results  or  performance,  and  will  not 
necessarily be accurate indications of whether or not such results or performance will be achieved. A number of factors could 
cause  actual  results  or  performance  to  differ  materially  from  the  results  or  performance  discussed  in  the  forward-looking 
statements and could have a material adverse effect on the Corporation, its business, results from operations and financial 
condition, including, but not limited to, the following risk factors discussed under the “Risks and Uncertainties” section of this 
MD&A, and those described in the “Risk Factors” section of our AIF: 

•  Substantial competition could reduce the market share of the Corporation;  

•  A prolonged economic downturn in principal markets of the Corporation;  

•  A  higher  than  anticipated  rate  of  decline  in  print  revenue  resulting  from  changes  in  preferences  and  consumer 

habits;  

The inability of the Corporation to attract, retain and upsell customers; 

The  inability  of  the  Corporation  to  successfully  enhance  and  expand  its  offering  of  digital  and  new  media 
products; 

The inability of the Corporation to supply the relationships and technologies required to appropriately service the 
needs of its national customers; 

• 

• 

• 

•  A  higher  than  anticipated  proportion  of  revenues  coming  from  the  Corporation’s  digital  products  with  lower 

margin, such as services and resale; 

• 

The Corporation’s business depends on the usage of its online and mobile properties and failure to protect traffic 
across the Corporation’s digital properties could impair its ability to grow revenues and expand its business;   

•  The inability of the Corporation to develop information and technology systems and platforms required to execute 

the Corporation’s Return to Growth Plan;  

• 

• 

• 

• 

• 

The inability of the Corporation to execute on or delays in the execution of its Return to Growth Plan could impair 
its ability to grow revenues and expand its business;  

The Corporation might be required to record additional impairment charges;  

The Corporation’s inability to realize cost savings;  

Failure by either the Corporation or the Telco Partners to fulfill their obligations set forth in the agreements between the 
Corporation and the Telco Partners; 

Failure  by  the  Corporation  to  adequately  protect  and  maintain  its  brands  and  trademarks,  as  well  as  third  party 
infringement of such; 

•  Work stoppages and other labour disturbances;  

• 

The Corporation’s inability to attract and retain key personnel;  

•  Challenge by tax authorities of the Corporation’s position on certain income tax matters;  

• 

The  loss  of  key  relationships  or  changes  in  the  level  or  service  provided  by  internet  portals,  search  engines  and 
individual websites;  

•  The failure of the Corporation’s computers and communications systems;  

•  Declines in, or changes to, the real estate industry;  

• 

• 

• 

The  inability  of  the  Corporation  to  generate  sufficient  funds  from  operations,  debt  financings,  equity  financings  or 
refinancing transactions;  

The Corporation’s amount of debt and compliance with the covenants applicable under its debt instruments could 
adversely affect its efforts to refinance; and 

Incremental contributions by the Corporation to its pension plans.  

6         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

DEFINITIONS RELATIVE TO UNDERSTANDING OUR RESULTS 

Income  from  Operations  before  Depreciation  and  Amortization,  Impairment  of  Intangible  Assets  and 
Restructuring and Special Charges (Adjusted EBITDA) 

We  report  on  our  Income  from  operations  before  depreciation  and  amortization,  impairment  of  intangible  assets  and 
restructuring  and  special  charges  (Adjusted  EBITDA).  Adjusted  EBITDA  is  not  a  performance  measure  defined  under 
IFRS  and  is  not  considered  an  alternative  to  (loss)  income  from  operations  or  net  (loss)  earnings  in  the  context  of 
measuring  Yellow  Pages’  performance.  Adjusted  EBITDA  does  not  have  a  standardized  meaning  and  is  therefore  not 
likely to be comparable with similar measures used by other publicly traded companies. Adjusted EBITDA should not be 
used as an exclusive measure of cash flow since it does not account for the impact of working capital changes, income 
taxes, interest payments, pension funding, capital expenditures, business acquisitions, debt principal reductions and other 
sources and uses of cash, which are disclosed on page 23 of this MD&A.  

We define Adjusted EBITDA as revenues less operating costs, as shown in Yellow Pages Limited’s consolidated income 
statements. We use Adjusted EBITDA to evaluate the performance of our business as it reflects its ongoing profitability. 
We believe that certain investors and analysts use Adjusted EBITDA to measure a company’s ability to service debt and 
to  meet  other  payment  obligations  or  as  a  common  measurement  to  value  companies  in  the  media  and  marketing 
solutions industry as well as to evaluate the performance of a business. Adjusted EBITDA is also one component in the 
determination of short-term incentive compensation for all management employees.  

Free cash flow 

Free cash flow is a non-IFRS financial measure generally used as an indicator of financial performance. It should not be seen 
as a substitute for cash flow from operating activities. Free cash flow is defined as cash flows from operating activities, as 
reported in accordance with IFRS, less an adjustment for capital expenditures. Free cash flow is not a standardized measure 
and is not comparable with that of other publicly traded companies. We consider free cash flow to be an important indicator of 
the  performance  of  our  business  as  it  shows  how  much  cash  is  available  to  repay  debt  and  to  make  sound  investment 
decisions. We believe that certain investors and analysts use free cash flow to value a business and its underlying assets as 
well as to evaluate a company’s performance. The most comparable IFRS financial  measure is cash flows from operating 
activities. Please refer to Section 4 – Free Cash Flow for a reconciliation of cash flows from operating activities to free cash 
flow. 

Net debt 

Net debt is a non-IFRS financial measure and does not have any standardized meaning under IFRS. Therefore, it is unlikely 
to be comparable to similar measures presented by other publicly traded companies. We define net debt as current portion of 
long-term  debt  plus  long-term  debt  and  exchangeable  debentures,  less  cash,  as  presented  in  Yellow  Pages  Limited’s 
consolidated statements of financial position. We consider net debt to be an important indicator of our financial leverage as it 
represents the amount of debt that is not covered by available cash. We believe that certain investors and analysts use net 
debt  to  determine  a  company’s  financial  leverage.  Net  debt  has  no  directly  comparable  IFRS  financial  measure;  it  is 
calculated  using  certain  asset  and  liability  categories  from  consolidated  statements  of  financial  position.  Please  refer  to 
Section 3 – Liquidity and Capital Resources for a reconciliation of long-term debt, net of cash, to net debt.    

This MD&A is divided into the following sections: 

1.  Our Business and Strategy and Capability to Deliver Results 

2.  Results 

3. 

4. 

Liquidity and Capital Resources 

Free Cash Flow 

5.  Critical Assumptions 

6.  Risks and Uncertainties 
7.  Controls and Procedures 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         7

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

1.  OUR BUSINESS AND STRATEGY AND CAPABILITY TO DELIVER RESULTS 

OUR BUSINESS 

Yellow  Pages  is  one  of  Canada’s  leading  digital  media  and  marketing  solutions  companies,  providing  local  businesses, 
national brands and consumers with the necessary tools to interact and transact within today’s digital economy. 

Customer Offerings 

Yellow Pages offers small and medium-sized enterprises (SMEs) across Canada full-serve access to one of the country’s 
most comprehensive suites of digital and traditional marketing solutions, notably online and mobile priority placement on 
Yellow Pages’ owned and operated media, content syndication, search engine solutions, website fulfillment, social media 
campaign management and digital display advertising, as well as video production and print advertising. The Company’s 
in-house network of close to 1,000 sales professionals are committed to providing effective digital marketing campaigns 
for local businesses across Canada, while also assisting the Company’s customer base of 241,500 SMEs.  

Yellow  Pages’  marketing  solutions  extend  beyond  SMEs  to  also  focus  on  the  national  advertising  needs  of  brands  and 
publishers.  The  acquisition  of  JUICE  in  March  2016,  a  premium  mobile  advertising  technology  company,  in  conjunction 
with  the  Company’s  Mediative  division,  positions  the  Company  as  a  desktop  and  mobile  national  advertising  agency. 
JUICE’s  proprietary  Programmatic  Direct  and  Real-Time  Bidding  platforms  facilitate  the  automatic  buying  and  selling  of 
mobile advertising between brands and publishers and by leveraging these proprietary programmatic technologies as well 
as  a  database  of  high-intent  consumer  data,  a  publisher  network  and  strong  relationships  established  with  a  number  of 
large  national  advertisers,  Yellow  Pages’  national  digital  advertising  programs  allow  brands  and  publishers  to  maximize 
revenue and reach across both desktop and mobile platforms. 

Yellow  Pages  continues  to  actively  strengthen  its  market  positioning  by  introducing  digital  solutions  that  address  the 
targeted needs of SMEs and consumers within key verticals.  

ComFree/DuProprio (CFDP), acquired in July 2015, has established Yellow Pages as a leader in the Canadian consumer-
to-consumer real estate marketplace, by providing homeowners with trusted media as well as expertise to sell their homes 
in a proven and cost-effective manner. Approximately 20% of all real estate listings and sales in Quebec are represented 
through CFDP, and various initiatives are currently underway to grow adoption of the platform in Ontario.  

Through Bookenda, the Company is enhancing its value proposition to local restaurant owners. Bookenda’s reservation 
management  system  offers  restaurants  a  comprehensive  solution allowing  them  to  effectively  manage  reservations  and 
orders, grow market visibility and boost customer loyalty, all at a competitive cost.  

Consumer Offerings 

Yellow  Pages’  owned  and  operated  media,  which  include  desktop,  mobile  and  print  properties,  continue  to  serve  as 
effective  marketplaces  for  Canadian  local  merchants,  brands  and  consumers.  Helping  Canadians  discover  their 
neighbourhoods,  the  Company’s  network  of  media  properties  is  becoming  increasingly  specialized  across  the  services, 
real estate, dining and retail verticals. A description of the Company’s existing digital media properties is found below:  

•  YP™ – Available both online at YP.ca and as a mobile application, YP allows users to discover and transact within 
their  local  neighbourhoods  through  comprehensive  merchant  profiles,  relevant  editorial  content,  reviews  and 
booking functionalities;  

•  Canada411 (C411) – One of Canada’s most frequented and trusted online and mobile destinations for personal 

and local business information;  

•  RedFlagDeals.com™ – Canada’s leading provider of online and mobile promotions, deals, coupons and shopping 

forums; 

•  ComFree/DuProprio  –  Currently  Quebec’s  leading  real  estate  digital  destination  and  one  of  the  top  five  most-
visited  networks  of  real  estate  digital  properties  in  Canada,  CFDP  offers  homeowners  a  professional  and  cost-
effective service to market and sell their homes; 

•  YP Dine™ – A digital property allowing users to discover, search for and book local restaurants based on time of 

day, mood, purpose and expert suggestions, in addition to offering online ordering capabilities; 

•  Yellow Pages NextHome – Provides Canadians with helpful information in making informed home buying, selling, 
and/or  renting  decisions.  Digital  properties  operating  under  the  Yellow  Pages  NextHome  umbrella  include  
YP NextHome Rent and YP NextHome New Construction; 

•  Bookenda.com – A leading online transaction platform for users and merchants to interact and manage bookings 

and orders;  

8         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

• 

dine.TO  –  Provides  users  in  the  Greater  Toronto  Area  with  an  extensive  database  of  online  local  restaurant 
listings, reviews, deals, playlists and events; 

•  YP  Shopwise™  –  A  mobile  application  offering  geo-localized  deals  and  flyers,  as  well  as  access  to  product 

catalogues from local and national retailers; and 

• 

411.ca – A digital directory service to help users find and connect with people and local businesses. 

STRATEGY AND CAPABILITY TO DELIVER RESULTS  

The  Return  to  Growth  Plan  (the  Plan),  which  was  introduced  in  early  2014,  sets  out  three  main  objectives  to  promote  
Yellow Pages’ growth into a leading Canadian digital company: (1) enhance its value proposition to local merchants and 
national brands as it relates to effective digital marketing, (2) grow consumer awareness and usage of its network of digital 
media properties, and (3) strengthen the Company’s digital brand perception among Canadians. Since the introduction of 
the Plan, we have achieved sustained progress, namely, the onset of a certain level of stabilization of the customer base 
and  consolidated  revenues,  as  well  as  growth  in  customer  acquisition  as  we  transition  to  a  digital-first  company.  In 
addition, we have substantially deleveraged our balance sheet.  

As  we  continue  to  focus  on  the  execution  of  the  Plan,  we  have  initiated  a  review  of  our  business  strategy  and 
management  outlook  with  the  purpose  of  supporting  the  continued  long-term  success  of  our  digital-first  business.  The 
areas of focus include marketing offers, the customer journey, sales structure, operational platforms and the subsequent 
effects  on  long-term  revenue,  Adjusted  EBITDA  growth  and  capital  allocation  policy.  The  Company  anticipates 
communicating the outcomes of this exercise and the accompanying strategy in May 2017.  

Key  highlights  on  the  implementation  and  execution  of  Yellow  Pages’  Plan  for  the  full  year  and  fourth  quarter  ended 
December 31, 2016 include:  

•  Digital  Revenues  –  Consolidated  digital  revenues  grew  14.3%  year-over-year  to  reach  $555.8  million  in  2016, 
representing 67.9% of consolidated revenues. For the fourth quarter ended December 31, 2016, digital revenues 
grew 10.8% year-over-year to total $143.1 million, representing 70.6% of consolidated revenues;  

•  Adjusted  EBITDA  –  Adjusted  EBITDA  totalled  $235.2  million,  or  28.8%  of  revenues  in  2016,  relative  to  
$260.7 million or 31.4% of revenues in 2015. Adjusted EBITDA for the fourth quarter ended December 31, 2016, 
totalled  $57.4  million  or  28.3%  of  revenues,  as  compared  to  $64.5  million  or  30.9%  of  revenues  for  the  same 
period last year; 

•  Customer Count – The Company’s customer count was 241,500 customers as at December 31, 2016, as compared 
to 245,000 customers as at December 31, 2015. This represents a net customer count decline of 3,500 year-over-
year, a significant improvement when compared to 11,000 net customers lost during the same period last year;   

•  Digital Visits – Total digital visits (TDV) totalled 464.7 million in 2016, as compared to 464 million in 2015. Total 
digital visits measures the number of visits made across the YP, YP Shopwise, YP Dine, RedFlagDeals, C411, 
Bookenda  and  dine.TO  online  and  mobile  properties,  as  well  as  visits  made  across  the  properties  of  the 
Company’s application syndication partners; and  

•  Debt Repayment – The Company made principal mandatory redemption payments of $97.1 million in 2016 on its 
9.25%  senior  secured  notes,  bringing  the  total  repayment  to  $490.3  million  since  inception  of  the  senior  secured 
notes on December 20, 2012.  

Enhancing its Customer Value Proposition 

The  Company’s  customer  count  totalled  241,500  customers  as  at  December  31,  2016,  as  compared  to  245,000 
customers as at December 31, 2015. This represents a net customer count decline of 3,500 year-over-year, a significant 
improvement from 11,000 net customers lost during the same period last year.  

Growth  in  the  customer  count  remains  a  critical  driver  in  the  Company’s  ability  to  deliver  sustainable  revenue  and 
Adjusted  EBITDA  growth.  Yellow  Pages  successfully  acquired  41,100  new  customers  during  the  year  ended  
December 31, 2016, exceeding the acquisition of 30,800 new customers during the same period last year, representing a 
33%  increase  year-over-year.  In  2016,  the  Company  focused  on  promoting  lead  generation  and  optimizing  conversion 
rates  within  the  Company’s  sales  force  to  grow  customer  acquisition  and  stabilize  the  customer  count.  In  conjunction, 
various  initiatives  and  tools  were  implemented  throughout  the  year,  including  the  introduction  of  a  dialer  across  
Yellow  Pages’  call  centers  to  automate  the  qualification  and  assignment  of  incoming  customer  leads.  The  dialer,  which 
also  acts  as  a  leads  management  system,  enabled  the  sales  force  to  target  leads  by  segment,  launch  meaningful 
campaigns at the optimal times of the year, and ultimately contributed to overall improvements in the conversion rate.   

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         9

 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

The customer renewal rate was 82% for the year ended December 31, 2016, as compared to a renewal rate of 85% last 
year. While this continues to represent strong customer loyalty for the industry, the customer renewal rate remains under 
pressure  due  to  accelerated  levels  of  customer  acquisition  as  new  customer  cohorts  churn  at  higher  rates  than  older 
customer cohorts. In an effort to protect customer renewal rates, Yellow Pages continues to grow specialized onboarding 
teams and increase retention efforts across sales and customer care channels. Digital-only customers grew to 76,800, or 
32% of the customer base as at December 31, 2016, up from 54,500, or 22% of the customer base as at the same period 
last  year.  With  new  platforms  and  processes  being  implemented,  the  Company  is  actively  growing  the  efficiency  and 
productivity of its customer-facing and digital fulfillment operations. 

CUSTOMER ACQUISITION AND RENEWAL1 

For the years ended December 31, 

Customer count² 

New customers 

Customer renewal rate 

2016 

241,500 

41,100 

82% 

2015 

245,000 

30,800 

85% 

1  YP only, excludes the contribution of Mediative, JUICE, 411.ca, Yellow Pages NextHome, CFDP and Totem.  
2  As at December 31. 

Strengthening its Media Assets 

Total digital visits (TDV) totalled 464.7 million for the year ended December 31, 2016, as compared to 464 million during 
the same period last year. TDV performance in 2016 remained stable year-over-year with an increase of 26% in traffic in 
the  fourth  quarter  of  2016  compared  to  the  same  period  last  year,  attributable  to  the  Company’s  strong  partnership 
network, syndicating Yellow Pages listings and content.  

Extending its Brand Promise 

Over the course of 2016, the Company launched a range of multimedia campaigns to enhance the digital brand relevancy 
and  perception  of  Yellow  Pages  media  and  marketing  solutions  across  Canada  and  raise  adoption  of  the  Company’s 
digital  media  properties,  as  well  as  to  boost  the  level  of  investment  of  current  and  prospective  customers  in  the 
Company’s marketing solutions.  

Yellow Pages launched a campaign comprised of digital mobile and online advertising to promote the Company’s NetSync 
product, a product allowing merchants to create their online business listing. This campaign successfully generated quality 
leads for our sales force that ultimately contributed to the customer acquisition target achievement and underscored the 
need among Canadian small and medium-sized businesses.  

On the consumer front, Yellow Pages launched a digital advertising campaign to increase awareness and adoption of the 
Company’s  dining  application,  YP  Dine  that  can  be  viewed  at  the  Company’s  dedicated  YP  Dine  Facebook  page: 
https://www.facebook.com/ypdine/videos. Also in 2017, Yellow Pages specifically targeted ethnic markets in Toronto and 
Vancouver.  This  campaign  has  yielded  positive  results,  with  business  owners  demonstrating  an  interest  in  YP  Dine 
products and services across demographics.  

10         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

2.  RESULTS  

This section provides an overview of our financial performance in 2016 compared to 2015 and 2014. We present several 
metrics  to  help  investors  better  understand  our  performance.  Some  of  these  metrics  are  not  measures  recognized  by 
IFRS. Definitions of these financial metrics are provided on page 7 of this MD&A and are important aspects which should 
be considered when analyzing our performance. 

OVERALL  

•  Revenues decreased by $11.8 million or 1.4% to $818 million compared to the previous year. 

•  Digital  revenues  grew  14.3%  year-over-year 

the  year  ended  
December 31, 2016, digital revenues represented 67.9% of consolidated revenues, up from 58.6% for the same 
period in 2015. 

to  reach  $555.8  million 

in  2016.  For 

• 

Income from operations before depreciation and amortization, impairment of intangible assets and restructuring 
and special charges (Adjusted EBITDA) decreased by $25.5 million or 9.8% to $235.2 million for the year ended  
December 31, 2016 compared to the same period in 2015.  

HIGHLIGHTS 
(IN THOUSANDS OF CANADIAN DOLLARS– EXCEPT PER SHARE AND PERCENTAGE INFORMATION) 

For the years ended December 31, 

Revenues 

Income from operations before depreciation and amortization, impairment of intangible assets and 

restructuring and special charges (Adjusted EBITDA) 

Adjusted EBITDA margin 

Impairment of intangible assets 

Net (loss) earnings 

Basic (loss) earnings per share  

Cash flows from operating activities  

Free cash flow 

2016 

 $ 

817,979 

 $ 

235,191 

28.8% 

600,000 

(403,705) 

(15.23) 

158,113 

 $ 

 $ 

 $ 

 $ 

    $ 

94,607 

2015 

829,771 

260,687 

31.4% 

− 
61,055 

2.29 

197,566 

122,145 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

REVENUES 
(IN MILLIONS OF CANADIAN DOLLARS)  

(1.4%) 

ADJUSTED EBITDA 
(IN MILLIONS OF CANADIAN DOLLARS)  

(9.8%) 

2016 

2015 

$818.0 

2016 

$829.8 

2015 

$235.2 

$260.7 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         11

 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

CONSOLIDATED OPERATING AND FINANCIAL RESULTS 
(IN THOUSANDS OF CANADIAN DOLLARS – EXCEPT PER SHARE INFORMATION) 

For the years ended December 31, 

Revenues 

Operating costs 

Income from operations before depreciation and amortization, impairment of 

intangible assets and restructuring and special charges  

Depreciation and amortization  

Impairment of intangible assets 

Restructuring and special charges 

(Loss) income from operations 

Financial charges, net 

(Loss) earnings before income taxes and (loss) earnings from investments in 

associates 

(Recovery of) provision for income taxes 

Loss (earnings) from investments in associates 

Net (loss) earnings 

Basic (loss) earnings per share  

Diluted (loss) earnings per share  

As at December 31,  

Total assets 

Long-term debt (including current portion, excluding exchangeable 

debentures) 

Exchangeable debentures 

2016 

2015 

2014 

  $ 

817,979  $ 

829,771  $ 

877,528 

582,788 

569,084 

561,552 

235,191 

104,882 

600,000 

22,961 

(492,652) 

56,130 

(548,782) 

(145,517) 

440 

260,687 

315,976 

80,837 

− 
30,834 

149,016 

60,922 

88,094 

27,039 

− 

78,076 

− 
18,359 

219,541 

72,116 

147,425 

(40,937) 

(178) 

  $ 

(403,705)  $ 

61,055  $ 

188,540 

  $ 

  $ 

(15.23)  $ 

(15.23)  $ 

2.29  $ 

2.05  $ 

6.95 

5.81 

2016 

2015 

2014 

 $  1,099,937  $ 

1,710,627  $  1,749,560 

 $ 

 $ 

310,028  $ 

407,353  $ 

507,911 

92,174  $ 

90,478  $ 

88,959 

ANALYSIS OF CONSOLIDATED OPERATING AND FINANCIAL RESULTS 

FISCAL YEAR 2016 VERSUS 2015 

Revenues 

Revenues  for  the  year  ended  December  31,  2016  decreased  by  1.4%  year-over-year  and  amounted  to  $818  million  in 
2016  as  compared  to  $829.8  million  for  the  same  period  last  year.  Revenue  decline  is  due  to  lower  print  revenues. 
Included  in  revenues  for  the  year  were  revenues  generated  from  our  acquired  businesses,  CFDP  and  JUICE  on  
July  1,  2015  and  March  17,  2016,  respectively.  On  a  pro  forma  basis,  which  adjusts  revenues  for  the  full  inclusion  of 
CFDP and JUICE in 2015 as well as for the full inclusion of JUICE during the first quarter of 2016, revenues decreased 
6.2% year-over-year.  

Digital  revenues  grew  14.3%  year-over-year  to  reach  $555.8  million  in  2016,  or  67.9%  of  revenues.  This  compares  to 
$486.3 million, or 58.6% of revenues, for the same period last year. On a pro forma basis, digital revenues for the year 
ended  December  31,  2016  increased  approximately  5%  year-over-year.  Yellow  Pages’  local  operations  contributed 
favourably  to  pro  forma  digital  revenue  growth,  a  result  of  accelerated  customer  acquisition  and  an  increase  in  digital 
spending among the Company’s renewing customer base. Pro forma digital revenue growth was also favourably impacted 
by  CFDP’s  growing  network  of  home  sellers  and  buyers  in  Quebec  and  Ontario,  as  well  as  by  revenue  growth  in  our 
national advertising operations (JUICE and Mediative), despite a softer than anticipated performance. For the year ended 
December  31,  2016,  47%  of  renewing  customers  experienced  a  year-over-year  increase  in  annual  spending,  as 
compared to 44% of customers over the same period last year. 

Print revenues decreased 23.6% year-over-year and amounted to $262.2 million in 2016, adversely impacted by a decline 
in the number of print customers and the migration of print marketing spending to digital.  

12         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CUSTOMER PENETRATION1 

As at December 31,  

Print 
Owned and Operated Digital Media2 

Online priority placement 

Mobile priority placement 

Digital Services3 

SPENDING DYNAMICS¹  

For the years ended December 31, 
Amongst Renewing Customers1 

Increase in spending4 

Customer distribution 

% of revenues 
Stable spending5 

Customer distribution 

% of revenues 
Decrease in spending6 
Customer distribution 

% of revenues 

MANAGEMENT’S DISCUSSION AND ANALYSIS 

2016 

68% 

70% 

61% 

26% 

10% 

2015 

78% 

66% 

60% 

27% 

10% 

2016 

2015 

47% 

32% 

36% 

27% 

17% 

41% 

44% 

32% 

39% 

27% 

17% 

41% 

Average Revenue per Customer (ARPC) 

$ 

2,689 

$ 

2,930 

OPERATIONAL INDICATORS 

As at December 31, 
Digital-only customers1 
Digital revenues (in thousands of Canadian dollars)7 
Digital revenues as a percentage of total revenues7 

2016 

76,800 

2015 

54,500 

$ 

555,772 

$ 

486,346 

67.9% 

58.6% 

1  YP only, excludes the contribution of Mediative, JUICE, 411.ca, Yellow Pages NextHome, CFDP and Totem. 

2   Percentage of YP customers purchasing at least one Online Priority Placement, Mobile Priority Placement, NetSync, Content, Video, and/or Legacy product.  

3   Percentage  of  YP  customers  purchasing  at  least  one  PresenceExtended,  Website,  Search  Engine  Optimization  (SEO),  Search  Engine  Marketing  (SEM), 

Facebook Solution, and/or Smart Digital Display product. 

4   Renewing YP customers experiencing an increase in spending of over 5%, on a year-over-year basis. 

5   Renewing YP customers experiencing an increase in spending between 0% and 5%, on a year-over-year basis. 

6   Renewing YP customers experiencing a decrease in spending on a year-over-year basis. 

7   For the years ended December 31. 

Adjusted EBITDA 

Adjusted  EBITDA  decreased  by  $25.5  million 
to  $235.2  million  during  2016,  compared  with  a  decline  of  
$55.3 million to $260.7 million during 2015. This represents a year-over-year decline of 9.8% during 2016, as compared to 
a year-over-year decline of 17.5% the year prior. Our Adjusted EBITDA margin for 2016 was 28.8% compared to 31.4% 
for  2015.  The  decrease  in  Adjusted  EBITDA  and  Adjusted  EBITDA  margin  for  the  year  ended  December  31,  2016  was 
mostly impacted by lower print revenues and a change in product mix, partly offset by cost saving initiatives. The decline 
in  the  Adjusted  EBITDA  margin  was  also  impacted  by  the  acquisitions  of  CFDP  and  JUICE,  which  operate  at  a  lower 
Adjusted EBITDA margin relative to Yellow Pages prior to the acquisitions.  

Cost  of  sales  increased  by  $14.6  million  to  $335.2  million  in  2016,  as  compared  to  $320.6  million  for  the  same  period  in 
2015.  The  increase  for  the  year  is  due  principally  to  the  acquisitions  of  CFDP  and  JUICE  on  July  1,  2015  and  
March 17, 2016, respectively, as well as a change in product mix, partly offset by cost saving initiatives.    

Gross profit margin decreased to 59% in 2016 compared to 61.4% in 2015. The decrease is primarily due to a change in 
product  mix  and  the  acquisitions  of  CFDP  and  JUICE,  which  operate  at  a  lower  gross  profit  margin  relative  to  
Yellow Pages prior to the acquisitions, partly offset by operational efficiencies.  

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         13

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

General and administrative expenses decreased by $0.9 million to $247.6 million during 2016 compared to $248.5 million 
for the year ended December 31, 2015. The decrease for the year is mainly attributable to cost savings associated with the 
corporate  realignment  implemented  in  the  third  and  fourth  quarters  of  2015,  as  well  as  cost  containment  initiatives 
implemented throughout the year, offset by expenses associated with JUICE. 

Depreciation and amortization 

Depreciation and amortization increased to $104.9 million during 2016 compared to $80.8 million in 2015. The increase is due 
to higher capital expenditures in connection with the deployment of systems and platforms as the Company implements its 
digital transformation as well as amortization of the intangible assets related to the acquisition of JUICE. 

Impairment of intangible assets 

In the context of its annual impairment testing and as a result of a marked acceleration in an unfavourable change in the 
product mix during the fourth quarter of 2016 in the Yellow Pages CGU, the Company determined that the recoverability of 
certain  of  its  assets  had  to  be  reviewed  for  impairment  purposes.  Consequently,  we  recorded  an  impairment  loss  of  
$600  million  during  the  fourth  quarter  related  to  certain  of  our  intangible  assets,  namely  our  trademarks  and  non-
competition agreements. The impairment charge is a non-cash item and does not affect the Company’s debt covenants. 
In this context, the Company anticipates additional pressure on Adjusted EBITDA in 2017. As it works to address the mix 
issue,  the  Company  expects  stabilization  in  Adjusted  EBITDA  in  the  short  to  mid-term,  post-2017.  However,  not  at  the 
levels previously anticipated.   

Restructuring and special charges 

In 2016, we recorded restructuring and special charges of $23 million associated primarily with internal reorganizations and 
workforce  reductions,  as  well  as  transaction  costs  associated  with  business  acquisitions.  In  2015,  we  recorded 
restructuring  and  special  charges  of  $30.8  million  associated  primarily  with  workforce  reductions  related  to  the  corporate 
realignment, internal reorganizations, transaction costs associated with business acquisitions, and contract termination costs, 
partially offset by a curtailment gain related to workforce reductions. 

Financial charges  

Financial charges decreased by $4.8 million to $56.1 million during 2016 compared to $60.9 million for 2015. The decrease is 
due to a lower level of indebtedness, partially offset by sales taxes resulting from the settlement of a sales tax assessment 
relating to financing costs and foreign currency losses. As at December 31, 2016, the effective average interest rate on our 
debt portfolio was 8.9% (2015 – 9%).   

(Recovery of) provision for income taxes 

The combined statutory provincial and federal tax rates were 26.9% and 26.7% for the years ended December 31, 2016 and 
2015,  respectively.  The  Company  recorded  a  recovery  of  $145.5  million  during  2016,  comprised  of  a  recovery  of  income 
taxes of $161 million associated with an impairment loss of $600 million on certain of its intangible assets recorded during the 
fourth quarter of 2016. The recovery of income taxes of $161 million is a non-cash item. The Company recorded an expense 
of $27 million in 2015. The  Company  recorded  a  recovery  of  26.5%  on  the  loss  for  the  year  ended  December  31,  2016 
compared to an expense of 30.7% on earnings for the year ended December 31, 2015.  

The  difference  between  the  effective  and  the  statutory  rates  in  2016  and  2015  is  due  to  the  non-deductibility  of  certain 
expenses for tax purposes.  

Loss from investment in associate   

On October 3, 2016, we acquired a 50% ownership in 9778730 Canada Inc., which owns 100% of Coupgon Inc., a digital 
coupon solutions provider. We recorded a loss from our investment in an associate in the amount of $0.4 million during the 
year ended December 31, 2016. 

Net (loss) earnings  

We recorded a net loss of $403.7 million during 2016 compared with net earnings of $61.1 million for 2015. The decrease 
for  the  year  is  principally  explained  by  an  impairment  of  our  intangible  assets  of  $600  million  as  well  as  lower  Adjusted 
EBITDA  and  higher  depreciation  and  amortization,  mainly  resulting  from  a  higher  level  of  capital  expenditures  in  the 
context of the Company’s digital evolution as well as amortization of intangible assets related to the acquisition of JUICE.  

14         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

FISCAL YEAR 2015 VERSUS 2014 

Revenues 

Revenues  decreased  by  5.4%  year-over-year  to  reach  $829.8  million  in  2015.  This  compares  to  $877.5  million  for  the 
same  period  in  2014.  Revenues  remained  adversely  impacted  by  a  lower  customer  count  within  Yellow  Pages’  core 
business, in addition to a decrease in print spending among renewing customers.  

Digital revenues are a growing contribution of the Company’s consolidated revenue base. Digital revenues grew by 9.8%  
year-over-year  to  reach  $486.3  million  in  2015,  or  58.6%  of  revenues,  as  compared  to  $442.8  million,  or  50.5%  of 
revenues,  in  2014.  Growth  in  digital  revenues  was  principally  driven  by  accelerated  customer  acquisition  and  growth  in 
digital  spending  among  the  Company’s  renewing  customers,  as  well  as  the  acquisition  of  CFDP  on  July  1,  2015. 
Excluding CFDP, digital revenues for the year ended December 31, 2015 grew by approximately 6% year-over-year.  

Print  revenues  decreased  21%  year-over-year  to  reach  $343.4  million  in  2015,  adversely  impacted  by  a  decline  in  the 
number of print customers and the migration of print marketing spending to digital.  

Adjusted EBITDA 

Adjusted EBITDA decreased by $55.3  million to $260.7 million during  2015,  compared  with  a  decline  of  $100.1  million  to  
$316 million for the same period in 2014. This represents a year-over-year decline of 17.5% during 2015, as compared to 
a year-over-year decline of 24.1% the year prior. Our Adjusted EBITDA margin for 2015 was 31.4% compared to 36% for 
2014.  The  decrease  in  Adjusted  EBITDA  and  Adjusted  EBITDA  margin  for  the  year  ended  December  31,  2015  is  due 
mainly  to  lower  print  revenues  and  a  change  in  product  mix,  partly  offset  by  cost  saving  initiatives  and  lower  employee 
related expenses. The Adjusted EBITDA margin was also adversely impacted by the Company’s Mediative, 411.ca and 
CFDP operations, which operate at lower Adjusted EBITDA margins relative to Yellow Pages’ core business.  

Cost  of  sales  increased  by  $13.7  million  to  $320.6  million  in  2015,  as  compared  to  $306.9  million  for  the  same  period  in 
2014. The increase for the year is due primarily to the acquisitions of 411.ca and CFDP on June 1, 2014 and July 1, 2015, 
respectively, and a change in product mix, partly offset by cost savings generated from print optimization initiatives.    

Gross profit margin decreased to 61.4% in 2015 compared to 65% in 2014. The decrease is primarily due to a change in 
product mix and the acquisitions of 411.ca and CFDP.  

General  and  administrative  expenses  decreased  by  $5.4  million  to  $249.3  million  during  2015  compared  with  
$254.7 million for the year ended December 31, 2014. The decrease is mainly attributable to cost savings associated with 
the corporate realignment, employee related expenses and amendments to our pension and post-retirement benefit plans, 
partly offset by expenses associated with 411.ca and CFDP. 

Depreciation and amortization 

Depreciation and amortization increased to $80.8 million during 2015 compared to $78.1 million in 2014. The increase is due to 
higher  capital  expenditures  in  connection  with  the  deployment  of  systems  and  platforms  as  the  Company  executes  its 
digital transformation. 

Restructuring and special charges 

In  2015,  we  recorded  restructuring  and  special  charges  of  $30.8  million  associated  primarily  with  workforce  reductions 
related to a corporate realignment, internal reorganizations, transaction costs associated with business acquisitions, and 
contract  termination  costs,  partially  offset  by  a  curtailment  gain  related  to  workforce  reductions.  In  2014,  we  recorded 
restructuring  and  special  charges  of  $18.4  million  associated  primarily  with  internal  reorganizations  and  workforce 
reductions, partially offset by a net curtailment gain related to workforce reductions. 

Financial charges  

Financial  charges  decreased  by  $11.2  million  to  $60.9  million  during  2015  compared  with  $72.1  million  for  2014.  The 
decrease is mainly attributable to a lower level of indebtedness. As at December 31, 2015 and 2014, the effective average 
interest rate on our debt portfolio was 9%.   

Provision for (recovery of) income taxes 

The combined statutory provincial and federal tax rates were 26.70% and 26.56% for the years ended December 31, 2015 
and  2014,  respectively.  The  Company  recorded  an  expense  of  $27  million  for  the  year  compared  to  a  recovery  of  
$40.9 million in 2014. The Company recorded an expense of 30.69% on earnings for the year ended December 31, 2015 
and a recovery of 27.77% on earnings for the year ended December 31, 2014.   

The difference between the effective and the statutory rates in 2015 is due to the non-deductibility of certain expenses for tax 
purposes. The difference between the effective and the statutory rates in 2014 is primarily due to a recovery of income taxes 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         15

 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

of $84.8 million related to the cancellation of certain income tax liabilities in the fourth quarter of 2014 following the settlement 
of tax assessments with the Canada Revenue Agency.   

Earnings from investments in associates 

On June 1, 2014, we acquired the remaining 70% interest in 411.ca, whose results are now consolidated within YP. We 
recorded earnings of $0.2 million for the period from January 1, 2014 up to the acquisition date.  

Net earnings  

We recorded net earnings of $61.1 million during 2015 compared with $188.5 million for 2014. The decrease for the year 
is principally explained by lower Adjusted EBITDA and higher restructuring and special charges, in addition to a recovery 
of income taxes of $84.8 million during the fourth quarter of 2014 related to the cancellation of certain income tax liabilities 
following the settlement of tax assessments.  

SUMMARY OF CONSOLIDATED QUARTERLY RESULTS 

QUARTERLY RESULTS 
(IN THOUSANDS OF CANADIAN DOLLARS – EXCEPT PER SHARE AND PERCENTAGE INFORMATION) 

Revenues 

$ 202,723  $  201,142  $  210,487  $  203,627  $  208,505  $  210,593  $ 204,771  $  205,902 

Q4 

Q3 

Q2 

2016 

Q1 

Q4 

Q3 

Q2 

2015 

Q1 

Operating costs 
Income from operations 
before depreciation 
and amortization, 
impairment of 
intangible assets 
and restructuring 
and special charges 
(Adjusted EBITDA) 

Adjusted EBITDA 

margin 
Depreciation and 
amortization  

Impairment of intangible 

assets 

Restructuring and 

special charges 
(Loss) income from 
operations  

Net (loss) earnings  
Basic (loss) earnings 

per share  

Diluted (loss) earnings 

per share  

$

$

145,305 

144,193 

151,556 

141,734 

144,007 

146,783 

143,178 

135,116 

57,418 

56,949 

58,931 

61,893 

64,498 

63,810 

61,593 

70,786 

28.3% 

28.3% 

28.0% 

30.4% 

30.9% 

30.3% 

30.1% 

34.4% 

27,745 

26,838 

25,440 

24,859 

20,792 

21,161 

20,212 

18,672 

600,000 

− 

− 

− 

− 

− 

− 

− 

7,493 

9,691 

1,519 

4,258 

17,168 

9,113 

2,551 

2,002 

(577,820)

(431,583)

20,420 

3,774 

31,972 

10,953 

32,776 

13,151 

26,538 

5,866 

33,536 

13,155 

38,830 

16,510 

50,112 

25,524 

(16.35) $ 

0.14  $ 

0.41  $ 

0.49  $ 

0.22  $ 

0.49  $

0.62  $ 

0.95 

(16.35)

$ 

0.14  $ 

0.38  $ 

0.45  $ 

0.21  $ 

0.44  $

0.54  $ 

0.81 

Revenues  decreased  throughout  the  quarters  principally  impacted  by  an  overall  loss  of  customers,  a  decline  in  print 
spending among renewing customers, partially offset by an increasing number of digital customers. Revenues, starting in 
the third quarter of 2015, were favourably impacted by the acquisition of CFDP on July 1, 2015. Revenues, starting in the 
second quarter of 2016, were also favourably impacted by the acquisition of JUICE on March 17, 2016.   

The Adjusted EBITDA margin was higher in the first quarter of 2015, given the timing of various investments related to the 
execution  of  the  Company’s  digital  evolution  as  well  as  a  favourable  impact  related  to  amendments  to  our  pension  and 
post-retirement benefit plans. Adjusted EBITDA margins remained relatively stable from the second quarter of 2015 to the 
first  quarter  of  2016,  as  print  revenue  declines,  changes  in  the  product  mix,  investments  related  to  the  Plan,  and  the 
acquisition of CFDP were offset by cost savings initiatives and lower employee related expenses. The Adjusted EBITDA 
margin decreased in the second, third, and fourth quarters of 2016 as a result of the acquisition of JUICE.  

Depreciation  and  amortization  expense  remained  relatively  stable  throughout  2015.  Depreciation  and  amortization 
expense  increased  in  2016  in  connection  with  the  deployment  of  platforms  and  applications  related  to  the  Company’s 
digital  evolution.  Amortization  was  further  increased  in  the  second,  third  and  fourth  quarters  of  2016  due  to  the 
amortization of intangible assets related to the acquisition of JUICE. 

16         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

As  the  Company  advances  in  the  deployment  of  the  Plan  and  its  evolution  from  a  print  centric  to  a  digital  centric 
organization, it initiated workforce reductions and cost containment initiatives resulting in restructuring and special charges 
over the quarters.   

Our net loss for the fourth quarter of 2016 was due to an impairment loss of $600 million related to certain of our intangible 
assets. Our net earnings for the fourth quarter of 2015 and the third quarter of 2016 were negatively impacted by higher 
restructuring charges resulting from internal reorganizations and workforce reductions.   

ANALYSIS OF FOURTH QUARTER 2016 RESULTS 

Revenues 

Revenues  decreased  by  2.8%  year-over-year  to  $202.7  million  during  the  fourth  quarter  of  2016,  as  compared  to  
$208.5 million for the same period last year. Revenue decline for the quarter is due to lower print revenues. Included in 
revenues for the quarter were revenues generated from JUICE. On a pro forma basis, which adjusts revenues for the full 
inclusion of JUICE during the fourth quarter of 2015, revenues decreased 7.1% year-over-year for the three-month period 
ended December 31, 2016.  

Digital  revenues  grew  10.8%  year-over-year  to  reach  $143.1  million  during  the  fourth  quarter  of  2016,  or  70.6%  of 
revenues.  This  compares  to  $129.2  million,  or  62%  of  revenues,  for  the  same  period  last  year.  On  a  pro  forma  basis, 
digital  revenues  for  the  three-month  period  ended  December  31,  2016  increased  approximately  3%  year-over-year.  Pro 
forma digital revenue growth was favourably impacted by CFDP’s growing network of home sellers and buyers in Quebec 
and Ontario, as well as by revenue growth in our national advertising operations (JUICE and Mediative), despite a softer 
than anticipated performance. 

Print  revenues  decreased  24.8%  year-over-year  and  amounted  to  $59.6  million  during  the  fourth  quarter  ended  
December  31,  2016.  Print  revenue  performance  was  adversely  impacted  by  a  decline  in  the  number  of  print  customers 
and the migration of print marketing spending to digital.  

Adjusted EBITDA 

Adjusted EBITDA decreased by $7.1 million to $57.4 million during the fourth quarter of 2016, compared to $64.5 million for 
the same period in 2015. Our Adjusted EBITDA margin for the fourth quarter of 2016 was 28.3% as compared to 30.9% 
for the same period last year. The decrease in Adjusted EBITDA and Adjusted EBITDA margin for the three-month period 
ended December 31, 2016 was mostly impacted by lower print revenues and a change in product mix, partly offset by cost 
saving  initiatives.  The  decline  in  the  Adjusted  EBITDA  margin  was  also  impacted  by  the  acquisition  of  JUICE,  which 
operates at a lower Adjusted EBITDA margin relative to Yellow Pages prior to the acquisition.  

Cost of sales increased by $4.9 million to $87 million during the fourth quarter of 2016, as compared to $82.1 million during 
the  fourth  quarter  of  2015.  The  increase  for  the  fourth  quarter  of  2016  is  mainly  due  to  the  acquisition  of  JUICE  on  
March 17, 2016, partly offset by lower expenses associated with lower revenues.  

Gross profit margin decreased to 57.1% for the fourth quarter of 2016 compared to 60.6% for the fourth quarter in 2015. 
The decrease is primarily due to a change in product mix and the acquisitions of CFDP and JUICE, which operate at a 
lower gross profit margin relative to Yellow Pages prior to the acquisitions, partly offset by operational efficiencies.  

General  and  administrative  expenses  decreased  by  $3.6  million  to  $58.3  million  during  the  fourth  quarter  of  2016 
compared to $61.9 million for the same period in 2015. The decrease for the quarter is due to cost savings associated with 
the  corporate  realignment  implemented  in  the  third  and  fourth  quarters  of  2015,  as  well  as  cost  containment  initiatives 
implemented throughout the year, offset by expenses associated with JUICE.  

Depreciation and amortization 

Depreciation and amortization increased to $27.7 million during the fourth quarter of 2016 compared to $20.8 million during the 
fourth quarter in 2015. The increase is due to higher capital expenditures in connection with the deployment of systems and 
platforms as the Company implements its digital evolution as well as amortization of the intangible assets related to the 
acquisition of JUICE. 

Impairment of intangible assets 

In the context of its annual impairment testing and as a result of a marked acceleration in an unfavourable change in the 
product mix during the fourth quarter of 2016 in the Yellow Pages CGU, the Company determined that the recoverability of 
certain  of  its  assets  had  to  be  reviewed  for  impairment  purposes.  Consequently,  we  recorded  an  impairment  loss  of  
$600  million  during  the  fourth  quarter  related  to  certain  of  our  intangible  assets,  namely  our  trademarks  and  non-
competition agreements. The impairment charge is a non-cash item and does not affect the Company’s debt covenants. 
In this context, the Company anticipates additional pressure on Adjusted EBITDA in 2017. As it works to address the mix 
issue,  the  Company  expects  stabilization  in  Adjusted  EBITDA  in  the  short  to  mid-term,  post-2017.  However,  not  at  the 
levels previously anticipated.  

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         17

 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

Restructuring and special charges 

During the fourth quarter of 2016, we recorded restructuring and special charges of $7.5 million associated primarily with 
internal  reorganizations  and  workforce  reductions,  as  well  as  transaction  costs  associated  with  business  acquisitions. 
During the fourth quarter of 2015, we recorded restructuring and special charges of $17.2 million associated primarily with 
workforce reductions related to the corporate realignment and contract termination costs, partially offset by a curtailment gain 
related to the workforce reductions. 

Financial charges  

Financial charges decreased by $2.6 million to $12.7 million during the fourth quarter of 2016 compared to $15.3 million for 
the same period in 2015. The decrease is due to a lower level of indebtedness.  

(Recovery of) provision for income taxes 

The  combined  statutory  provincial  and  federal  tax  rates  were  26.9%  and  26.7%  for  the  three-month  periods  ended  
December  31,  2016  and  2015,  respectively.  During  the  fourth  quarter  of  2016,  the  Company  recorded  a  recovery  of  
$159.3 million, comprised of a recovery of income taxes of $161 million associated with an impairment loss of $600 million on 
certain of its intangible assets. The recovery of income taxes of $161 million is a non-cash item. The Company recorded an 
expense of $5.4 million for the three-month period ended December 31, 2015. The Company recorded a recovery of 27% of 
the loss for the fourth quarter of 2016 compared to 48% of earnings for the fourth quarter of 2015.  

The difference between the effective and the statutory rates for the fourth quarter of 2016 is due to the non-deductibility of 
certain expenses for tax purposes.   

The  difference  between  the  effective  and  the  statutory  rates  for  the  fourth  quarter  of  2015  is  due  to  the  recognition  of 
previously unrecognized tax attributes on assets of our foreign subsidiaries as well as non-taxable and non-deductible items. 

Loss from investments in associates   

On October 3, 2016, we acquired a 50% ownership in 9778730 Canada Inc., which owns 100% of Coupgon Inc., a digital 
coupon solutions provider. We recorded a loss from our investment in an associate in the amount of $0.4 million during the 
fourth quarter of 2016. 

Net (loss) earnings  

We recorded a net loss of $431.6 million during the fourth quarter of 2016 as compared with net earnings of $5.9 million 
for  the  same  period  last  year.  The  decrease  for  the  quarter  is  principally  explained  by  an  impairment  of  our  intangible 
assets of $600 million as well as lower Adjusted EBITDA and higher depreciation and amortization, mainly resulting from a 
higher level of capital expenditures in the context of the Company’s digital evolution as well as amortization of intangible 
assets related to the acquisition of JUICE, offset by lower restructuring and special charges and financial charges.  

18         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
 
3.  LIQUIDITY AND CAPITAL RESOURCES 

This section examines the Company’s capital structure, sources of liquidity and various financial instruments including its 
debt instruments.  

MANAGEMENT’S DISCUSSION AND ANALYSIS 

FINANCIAL POSITION 

CAPITAL STRUCTURE 
(IN THOUSANDS OF CANADIAN DOLLARS – EXCEPT PERCENTAGE INFORMATION) 

As at 

Cash  

Senior secured notes 

Exchangeable debentures 

Obligations under finance leases 

Net debt 

Equity  

Total capitalization  

Net debt to total capitalization  

December 31, 2016 

December 31, 2015 

$ 

$ 

$ 

$ 

17,260 

309,669 

92,174 

359 

384,942 

368,904 

753,846 

51.1% 

$ 

$ 

$ 

$ 

67,253 

406,733 

90,478 

620 

430,578 

759,524 

1,190,102 

36.2% 

NET DEBT TO LATEST TWELVE-  
MONTH ADJUSTED EBITDA1 RATIO 

CAPITAL STRUCTURE 
(IN MILLIONS OF CANADIAN DOLLARS) 

$369 

$385 

Dec. 31, 2016 

Dec. 31, 2015 

1.6 

Dec. 31, 2016 

1.7 

Dec. 31, 2015 

$760 

$431 

Total Equity 

Net Debt 

As at December 31, 2016, Yellow Pages had $384.9 million of net debt, compared to $430.6 million as at December 31, 2015.  

The net debt to Latest Twelve-Month Adjusted EBITDA1 ratio as at December 31, 2016 was 1.6 times compared to 1.7 times 
as at December 31, 2015. The decrease is due to a lower level of indebtedness, partially offset by lower Adjusted EBITDA 
and the acquisition of JUICE which resulted in a cash outflow of $35.3 million during the first quarter of 2016. 

Asset-Based Loan 

In August 2013, the Company, through its subsidiary Yellow Pages Digital & Media Solutions Limited, entered into a five-
year $50 million asset-based loan (ABL) expiring in August 2018. The ABL is being used for general corporate purposes. 
Through  the  ABL,  the  Company  has  access  to  the  funds  in  the  form  of  prime  rate  loans,  Banker’s  acceptance  (BA) 
equivalent  loans  or  letters  of  credit.  The  ABL  is  secured  by  a  first  priority  lien  over  the  receivables  of  the  Company. 
Interest is calculated based either on the BA Rate or the Prime Rate plus an applicable margin. The ABL is subject to an 
availability reserve of $5 million if the Company’s trailing twelve-month fixed charge coverage ratio is below 1.1 times. As 
at December 31, 2016, the Company had $7.4 million of letters of credit issued and outstanding under the ABL. As such, 
$42.6 million of the ABL was available as at December 31, 2016.  

As at December 31, 2016, the Company was in compliance with all covenants under the loan agreement governing the 
ABL. 

1  Latest twelve-month income from operations before depreciation and amortization, impairment of intangible assets and restructuring and special charges (Latest 
Twelve-Month Adjusted EBITDA). Latest Twelve-Month Adjusted EBITDA is a non-IFRS measure and may not be comparable with similar measures used by 
other publicly traded companies. Please refer to page 7 for a definition of Adjusted EBITDA. 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         19

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

Senior Secured Notes  

On  December  20,  2012,  the  Company,  through  its  subsidiary  Yellow  Pages  Digital  &  Media  Solutions  Limited,  issued  
$800 million of 9.25% senior secured notes (the Senior Secured Notes) maturing November 30, 2018. Interest on the Senior 
Secured Notes is payable in cash, quarterly in arrears, in equal instalments on the last day of February, May, August and 
November of each year.  

The  Company  repaid  a  total  of  $97.1  million  in  2016  and  $490.3  million  since  December  20,  2012  of  its  Senior  Secured 
Notes, thereby reducing the balance from $800 million to $309.7 million as at December 31, 2016. 

As  at  December  31,  2016,  the  Company  was  in  compliance  with  all  covenants  under  the  indenture  governing  the  Senior 
Secured Notes. 

Mandatory Redemption 

Pursuant to the indenture governing the Senior Secured Notes, the Company is required to use an amount equal to 75% of its 
consolidated  Excess  Cash  Flow  for  the  immediately  preceding  six-month  period  ending  March  31  or  September  30,  as 
applicable,  to  redeem  on  a  semi-annual  basis  on  the  last  day  of  May  and  November  of  each  year,  commencing  on  
May 31, 2013, at a redemption price equal to 100% of the principal amount thereof from holders on a pro rata basis, subject to 
the Company maintaining a minimum cash balance, including availability on the ABL, of $75 million immediately following the 
mandatory redemption payment, subject to certain conditions. The $75 million minimum cash balance condition is subject to a 
reduction in certain cases as provided in the indenture governing the Senior Secured Notes. Excess Cash Flow, as defined in 
the  indenture  governing  the  Senior  Secured  Notes,  means  the  aggregate  cash  flow  from  operating  activities  adjusted  for, 
among  other  things, payments  relating  to  interest,  taxes,  long-term  employee  compensation  plans,  certain  pension  plan 
contribution payments and the acquisition of property and equipment and intangible assets. For purposes of determining the 
consolidated  Excess  Cash  Flow,  deductions  for  capital  expenditures  and  information  systems/information  technology 
expenses  are  each  subject  to  an  annual  deduction  limit  of  $50  million.  Under  other  circumstances,  the  Company  may  also 
have to make additional repayments on the Senior Secured Notes (refer to the indenture governing the Senior Secured Notes). 

Optional Redemption 

The Company may redeem all or part of the Senior Secured Notes at its option, upon not less than 30 nor more than 60 days 
prior notice, at a redemption price equal to: 

• 

• 

In the case of a redemption occurring prior to May 31, 2017, 105% of the principal amount thereof, plus accrued and 
unpaid interest, if any, to the redemption date; or 

In the case of a redemption occurring on or after May 31, 2017, 100% of the principal amount thereof, plus accrued 
and unpaid interest, if any, to the redemption date. 

Exchangeable Debentures  

On  December  20,  2012,  the  Company,  through  its  subsidiary  Yellow  Pages  Digital  &  Media  Solutions  Limited,  issued 
$107.5 million of senior subordinated exchangeable debentures (the Exchangeable Debentures) due November 30, 2022. 

Interest on the Exchangeable Debentures accrues at a rate of 8% per annum if, for the applicable interest period, it is paid in 
cash or 12% per annum, for the applicable interest period, if the Company makes a Payment in Kind election to pay interest in 
respect  of  all  or  any  part  of  the  then  outstanding  Exchangeable  Debentures  in  additional  Exchangeable  Debentures. 
Interest on the Exchangeable Debentures is payable semi-annually in arrears in equal instalments on the last day of May and 
November of each year.  

As  at  December  31,  2016,  the  Company  was  in  compliance  with  all  covenants  under  the  indenture  governing  the 
Exchangeable Debentures. 

Exchange Option 

The  Exchangeable  Debentures  are  exchangeable  at  the  holder’s  option  into  common  shares  at  any  time  at  an  exchange 
price per common share equal to $19.04, subject to adjustment for specified transactions. 

Optional Redemption 

The  Company  may,  at  any  time  on  or  after  the  date  on  which  all  of  the  Senior  Secured  Notes  have  been  repaid  in  full, 
redeem all or part of the Exchangeable Debentures at its option, upon not less than 30 nor more than 60 days’ prior notice, at 
a redemption price equal to: 

• 

• 

In the case of a redemption occurring prior to May 31, 2021, 110% of the principal amount thereof, plus accrued and 
unpaid interest, if any, to the redemption date; or 

In the case of a redemption occurring on or after May 31, 2021, 100% of the principal amount thereof, plus accrued 
and unpaid interest, if any, to the redemption date. 

20         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

CREDIT RATINGS 

DBRS LIMITED 

STANDARD AND POOR’S RATING SERVICES 

B (high)/Issuer rating – stable outlook 

B/Corporate credit rating – stable outlook 

BB (low)/Credit rating for Senior Secured Notes 

BB-/Credit rating for Senior Secured Notes 

B (low)/Credit rating for Exchangeable Debentures 

CCC+/Credit rating for Exchangeable Debentures 

Liquidity 
The Company’s principal source of liquidity is cash generated from operations and cash on hand. The Company expects 
to  generate  sufficient  liquidity  to  fund  capital  expenditures,  working  capital  requirements  and  current  obligations,  and 
service its outstanding debt obligations. As at February 13, 2017, the Company had approximately $15.1 million of cash and 
$42.8 million available under the ABL.  

Options 

On December 20, 2012, as part of the implementation of Yellow Pages’ recapitalization transaction, a new stock option 
plan (the Stock Option Plan) was adopted. The Stock Option Plan is intended to attract and retain the services of selected 
employees  (the  Participants)  of  Yellow  Pages  who  are  in  a  position  to  make  a  material  contribution  to  the  successful 
operation of the business, provide meaningful incentive to management to lead Yellow Pages through the transition and 
transformation  of  its  business  and  to  more  closely  align  the  interests  of  management  with  those  of  the  shareholders  of 
Yellow Pages Limited. A maximum of 1,290,612 stock options may be granted under the Stock Option Plan.  

The  stock  options  expire  approximately  seven  years  after  the  grant  date  and  Participants  are  required  to  hold  25%  of  the 
common shares received pursuant to the exercise of the stock options until the Participants meet the ownership guidelines 
which apply to their respective position. 

Share data 

OUTSTANDING SHARE DATA  

As at 

February 14, 2017 

December 31, 2016 

December 31, 2015 

Common shares outstanding 
Exchangeable Debentures outstanding1 

Common share purchase warrants outstanding 

Stock options outstanding² 

28,075,306 

5,624,422 

2,995,486 

630,950 

28,075,304 

5,624,422 

2,995,488 

630,950 

28,063,919 

5,624,422 

2,995,498 

522,950 

1  As at February 14, 2017, Yellow Pages had $107.1 million principal amount of Exchangeable Debentures outstanding, which amount is exchangeable into 
5,624,422  common  shares  of  Yellow  Pages  Limited  at  an  exchange  price  of  $19.04,  subject  to  adjustment  for  specified  transactions  pursuant  to  the 
indenture governing the Exchangeable Debentures.  

2  Included in the stock options outstanding balance of 630,950 as at February 14, 2017 and December 31, 2016 are 366,500 and 186,550 stock options 
exercisable as at those respective dates. Included in the stock options outstanding balance of 522,950 as at December 31, 2015 are 78,000 stock options 
exercisable as at that date. 

Contractual Obligations and Other Commitments  

CONTRACTUAL OBLIGATIONS   
(IN THOUSANDS OF CANADIAN DOLLARS) 

Payments due for the years following December 31, 2016 

Total 

1  year 

2 – 3 years 

4 – 5 years 

After 5 years 

Long-term debt1,2 
Obligations under finance leases1 
Exchangeable Debentures1 
Operating leases 

Other 

$ 

309,669 

$ 

75,018 

$ 

234,651 

$ 

359 

107,089 

294,020 

59,677 

143 

− 

21,417 

31,835 

216 

− 

36,720 

21,517 

− 

− 

− 

33,386 

3,806 

$ 

− 

− 

  107,089 

  202,497 

2,519 

Total contractual obligations 

$ 

770,814 

$ 

128,413 

$ 

293,104 

$ 

37,192 

$  312,105 

1  Principal amount.  
2  The repayment of the Senior Secured Notes may vary subject to the Excess Cash Flow under the indenture governing the Senior Secured Notes as well 

as the minimum cash balance requirement post Mandatory Redemptions under the indenture governing the Senior Secured Notes. 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         21

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

Obligations under finance leases 

We enter into finance lease agreements for office equipment and software. As at December 31, 2016, minimum payments 
under these finance leases up to 2019 totalled $0.4 million. 

Operating leases 

We  rent  our  premises  and  office  equipment  under  various  operating  leases.  As  at  December  31,  2016,  minimum 
payments under these operating leases up to 2034 totalled $294 million.  

Purchase obligations 

We  use  the  services  of  outside  suppliers  to  distribute  and  print  our  directories  and  have  entered  into  long-term 
agreements with a number of these suppliers. These agreements expire between 2017 and 2038. We also have purchase 
obligations  under  service  contracts  for  both  operating  and  capital  expenditures.  As  at  December  31,  2016,  we  have  an 
obligation to purchase services for $59.7 million over the next five years and thereafter. Cash from operations will be used 
to fund these purchase obligations.   

Pension Obligations 

YP  sponsors  a  pension  plan  registered  with  the  Canada  Revenue  Agency  and  the  Financial  Services  Commission  of 
Ontario with defined benefit (DB) for employees hired prior to January 1, 2006, and defined contribution (DC) components 
for  the  non-Québec  based  employees  hired  on  or  after  January  1,  2006  (the  YP  Pension  Plan)  as  well  as  a  DC  plan 
registered  with  the  Régie  des  Rentes  du  Québec  (the  YP  Québec  Plan),  for  the  Québec  based  employees  hired  on  or 
after January 1, 2006. Both plans together cover substantially all employees of the Company.  

As at December 31, 2016, the DB component of the YP Pension Plan’s assets totalled $505.2 million and were invested in 
a  diversified  portfolio  of  Canadian  fixed  income  securities  and  Canadian  and  international  equity  securities.  Its  rate  of 
return on assets was 8.7% for 2016, 0.6% above our benchmark portfolio. 

The most recent actuarial valuation of the defined benefit component of the YP Pension Plan for funding purposes was 
performed  as  at  December  31,  2015.  The  December  2015  valuation  resulted  in  a  solvency  deficit  of  $59  million  to  be 
funded over a five-year period. The next actuarial valuation will be as at December 31, 2016. 

In  2016,  the  Company  made  annual  contributions  equivalent  to  the  current  service  cost  (the  Annual  Employer  Cost)  of  
$26.8 million, including $13.6 million to fund the deficit. Total cash payments are expected to amount to $26.7 million for 
2017, of which $12.8 million will be to fund the deficit. 

22         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
 
SOURCES AND USES OF CASH 
(IN THOUSANDS OF CANADIAN DOLLARS) 

For the years ended December 31, 

Cash flows from operating activities  

Cash flows from operations  

Change in operating assets and liabilities 

Cash flows used in investing activities  

Additions to intangible assets  

Additions to property and equipment  

Business acquisitions 

Investment in associate 

Other 

Cash flows used in financing activities  

Repayment of long-term debt  

Purchase of restricted shares 

Issuance of common shares upon exercise of stock options 

Cash flows from operating activities  

Cash flows from operations 

MANAGEMENT’S DISCUSSION AND ANALYSIS 

2016 

2015 

$

$

$

$

$

$

167,547 

(9,434) 

158,113 

(50,787) 

(12,719) 

(35,271) 

(1,597) 

(50) 

(100,424) 

(97,325) 

(10,472) 

115 

(107,682) 

$

$

$

$

$

$

208,270 

(10,704) 

197,566 

(69,190) 

(6,231) 

(51,063) 

− 
− 

(126,484) 

(100,650) 

(6,838) 

883 

(106,605) 

Cash  flows  from  operations  decreased  by  $40.7  million  from  $208.3  million  for  the  year  ended  December  31,  2015  to 
$167.5 million for the same period in 2016. Cash flows from income taxes generated a net outflow of $1.8 million for the 
year ended December 31, 2016 compared to net income taxes received of $46.7 million during the same period last year 
as a result of a tax settlement covering prior years. Cash flows from operations in 2016 were also impacted by lower cash 
Adjusted EBITDA of $16.1 million. 

Change in operating assets and liabilities 

The change in operating assets and liabilities for the year ended December 31, 2016 generated an outflow of $9.4 million 
compared to $10.7 million for the same period last year. The outflow for the year ended December 31, 2016 is explained 
by a higher level of trade receivables associated primarily with longer collection cycles in the national advertising industry, 
lower deferred revenues mainly due to declining revenues, and a decrease in trade payables, partially offset by the receipt 
of  a  settlement  of  sales  tax  assessments  of  $16.6  million.  The  outflow  for  the  year  ended  December  31,  2015  is  due 
principally to the increased level of payment of variable compensation, partially offset by lower deferred publication costs 
resulting from a new print distribution model implemented in 2015.     

Cash flows used in investing activities  

Cash  used  in  investing  activities  amounted  to  $100.4  million  for  the  year  ended  December  31,  2016  compared  with  
$126.5  million  for  the  same  period  last  year.  During  the  year  ended  December  31,  2016,  we  invested  in  software 
development  and  ISIT  equipment  in  the  amount  of  $50.8  million  and  $12.7  million,  respectively,  as  compared  to  
$69.2 million and $6.2 million, respectively, during the same period last year. Capital expenditures incurred in 2015 and 
2016  are  related  to  investments  required  to  maintain  the  integrity  of  our  infrastructure  as  well  as  the  development  and 
implementation of new technologies and software aimed at accelerating our evolution into Canada’s leading local digital 
company. The level of investments is decreasing year-over-year as we are progressing in our evolution. During the first 
quarter  of  2016,  we  acquired  the  net  assets  of  JUICE  for  a  purchase  price  of  $35.3  million.  During  the  third  quarter  of 
2015, we acquired all the shares of the CFDP network for a purchase price of $50.2 million.  

Cash flows used in financing activities  

Cash  used  in  financing  activities  amounted  to  $107.7  million  during  the  year  ended  December  31,  2016  compared  to 
$106.6  million  for  the  same  period  last  year.  During  the  year,  we  repaid  $97.1  million  of  the  Senior  Secured  Notes 
compared  to  $100.3  million  during  the  same  period  last  year.  During  the  year,  we  purchased  common  shares  of  
Yellow Pages Limited on the open market to fund the Restricted Share Unit and Performance Share Unit Plan at a cost of  
$10.5 million compared to $6.8 million during the same period last year.  

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         23

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

FINANCIAL AND OTHER INSTRUMENTS 

(See Note 22 of the Audited Consolidated Financial Statements of the Company for the years ended December 31, 2016 
and 2015). 

The Company’s financial instruments primarily consist of cash, trade and other receivables, trade and other payables, long-
term debt, Exchangeable Debentures and derivatives designated as cash flow hedges.  

There  is  no  carrying  value  of  embedded  derivatives  as  at  December  31,  2016.  The  carrying  value  is  calculated,  as  is 
customary in the industry, using discounted cash flows based on quarter-end market rates.  

4.  FREE CASH FLOW 

(IN THOUSANDS OF CANADIAN DOLLARS) 

For the three-month periods and years ended December 31, 

2016 

2015 

2016 

2015 

Cash flows from operating activities  

Capital expenditures  

Free cash flow  

$ 

$ 

27,874  $ 

42,417  $ 

158,113  $ 

197,566 

20,036 

17,168   

63,506 

75,421 

7,838  $ 

25,249  $ 

94,607  $ 

122,145 

5.  CRITICAL ASSUMPTIONS 

When we prepare our consolidated financial  statements in accordance with IFRS, we must make certain estimates and 
assumptions  about  our  business.  These  estimates  and  assumptions  in  turn  affect  the  reported  amounts  of  assets, 
liabilities, revenues and expenses and the disclosure of contingent assets and liabilities in the financial statements.  

In this section, we provide detailed information on these important estimates and assumptions which are under continuous 
evaluation by the Company. 

Intangible assets, goodwill and property and equipment 

The  values  associated  with  identifiable  intangible  assets  and  goodwill  involve  significant  estimates  and  assumptions, 
including  those  with  respect  to  future  cash  inflows  and  outflows,  discount  rates  and  asset  lives.  These  significant 
estimates require considerable judgment which could affect Yellow Pages’ future results if the current estimates of future 
performance and fair values change. These determinations may affect the amount of amortization expense on identifiable 
intangible assets recognized in future periods and impairment of goodwill, intangible assets and property and equipment.   

Yellow Pages assesses impairment by comparing the recoverable amount of an identifiable intangible asset or goodwill 
with its carrying value. The determination of the recoverable amount involves significant management judgment.  

Yellow Pages performed its annual test for impairment of goodwill and indefinite life intangible assets in accordance with 
the policy described in Note 3.12 of the Audited Consolidated Financial Statements of Yellow Pages Limited for the years 
ended December 31, 2016 and 2015.    

The recoverable amount of the cash generating units (CGUs) was determined based on the value-in-use approach using 
a discounted cash flow model which relies on significant key assumptions, including after-tax cash flows forecasted over 
an extended period of time, terminal growth rates and discount rates. We use published statistics or seek advice where 
possible when determining the assumptions we use. Details of Yellow Pages’ impairment reviews are disclosed in Note 4 
of the Audited Consolidated Financial Statements of Yellow Pages Limited for the years ended December 31, 2016 and 
2015.   

Employee future benefits 

The present value of the defined benefit obligation is determined by discounting the estimated future cash outflows using 
interest rates of high-quality corporate bonds that are denominated in the currency in which the benefits will be paid and 
that have terms to maturity approximating the terms of the related pension liability. Determination of the benefit expense 
requires  assumptions  such  as  the  expected  return  on  assets  available  to  fund  pension  obligations,  the  discount  rate  to 
measure obligations, the projected age of employees upon retirement, the expected rate of future compensation and the 
expected  healthcare  cost  trend  rate.  For  the  purpose  of  calculating  the  expected  return  on  plan  assets,  the  assets  are 
valued at fair value. Actual results may differ from results which are estimated based on assumptions.  

Income taxes 

Estimation  of  income  taxes  includes  evaluating  the  recoverability  of  deferred  tax  assets  based  on  an  assessment  of  
Yellow  Pages’  ability  to  utilize  the  underlying  future  tax  deductions  against  future  taxable  income  before  they  expire.  
Yellow  Pages’  assessment  is  based  upon  existing  tax  laws  and  estimates  of  future  taxable  income.  If  the  assessment  of  

24         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

Yellow  Pages’  ability  to  utilize  the  underlying  future  tax  deductions  changes,  Yellow  Pages  would  be  required  to  recognize 
more  or  fewer  of  the  tax  deductions  as  assets,  which  would  decrease  or  increase  the  income  tax  expense  in  the  period  in 
which this is determined. 

Yellow Pages is subject to taxation in numerous jurisdictions. Significant judgment is required in determining the consolidated 
provision  for  taxation.  There  are  many  transactions  and  calculations  for  which  the  ultimate  tax  determination  is  uncertain 
during  the  ordinary  course  of  business.  Yellow  Pages  maintains  provisions  for  uncertain  tax  positions  that  it  believes 
appropriately reflect its risk with respect to tax matters under active discussion, audit, dispute or appeal with tax authorities, or 
which are otherwise considered to involve uncertainty. These provisions for uncertain tax positions are made using the best 
estimate of the amount expected to be paid based on a qualitative assessment of all relevant factors. Yellow Pages reviews 
the adequacy of these provisions at each statement of financial position date. However, it is possible that at some future date 
an additional liability could result from audits by tax authorities. Where the final tax outcome of these matters is different from 
the  amounts  that  were  initially  recorded,  such  differences  will  affect  the  tax  provisions  in  the  period  in  which  such 
determination is made. 

ACCOUNTING STANDARDS 

The following revised standards are effective for annual periods beginning on January 1, 2016 and their adoption has not had 
any impact on the amounts in our consolidated financial statements but may affect the accounting for future transactions or 
arrangements: 

Amendments  to  IAS  16  −−  Property,  Plant  and  Equipment,  and  IAS  38  –  Intangible  Assets:  Clarification  of 
Acceptable Methods of Depreciation and Amortization   

In May 2014, the International Accounting Standards Board (IASB) issued Amendments to International Accounting Standard 
(IAS)  16  –  Property,  Plant  and  Equipment  and  IAS  38  –  Intangible  Assets:  Clarification  of  Acceptable  Methods  of 
Depreciation and Amortization to clarify that the use of revenue-based methods to calculate depreciation is not appropriate 
as revenue generated by an activity that includes the use of an asset generally reflects factors other than the consumption of 
the economic benefits embodied in the related asset. The IASB also clarified that revenue is generally presumed to be an 
inappropriate  basis  for  measuring  the  consumption  of  the  economic  benefits  embodied  in  an  intangible  asset.  This 
presumption may be rebutted in certain limited circumstances. These amendments must be applied prospectively for annual 
periods beginning on or after January 1, 2016. 

IAS 1 − Presentation of financial statements 
In December 2014, the IASB issued amendments to IAS 1 – Presentation of financial statements as part of its initiative to 
improve presentation and disclosure in financial reports. The amendments to IAS 1 clarify the existing presentation and 
disclosure requirements as they relate to materiality, order of the notes, subtotals, accounting policies and disaggregation. 
The amendments also provide additional guidance on the application of professional judgment to disclosure requirements 
when preparing the notes to the financial statements.  

Certain new standards, interpretations and amendments to existing standards have been published and are mandatory for  
Yellow  Pages  Limited’s  accounting  periods  beginning  on  or  after  January  1,  2017.  The  new  standards  which  are 
considered to be relevant to Yellow Pages Limited’s operations are as follows: 

IFRS 15 − Revenue from Contracts with Customers 

In May 2014, the IASB issued IFRS 15 – Revenue from Contracts with Customers. This new standard outlines a single 
comprehensive  model  for  companies  to  use  when  accounting  for  revenue  arising  from  contracts  with  customers.  It 
supersedes  the  IASB’s  current  revenue  recognition  standards,  including  IAS  18  –  Revenue  and  related  interpretations. 
The  core  principle  of  IFRS  15  is  that  revenue  is  recognized  at  an  amount  that  reflects  the  consideration  to  which  the 
company expects to be entitled in exchange for those goods or services, applying the following five steps: 

• 

• 

Identify the contract with a customer;  

Identify the performance obligations in the contract;  

•  Determine the transaction price;  

•  Allocate the transaction price to the performance obligations in the contract; and  

•  Recognize revenue when (or as) the company satisfies a performance obligation. 

This new standard also provides guidance relating to the accounting for contract costs as well as for the measurement and 
recognition  of  gains  and  losses  arising  from  the  sale  of  certain  non-financial  assets.  Additional  disclosures  will  also  be 
required under the new standard, which is effective for annual reporting periods beginning on or after January 1, 2018, with 
earlier  application  permitted.  For  comparative  amounts,  companies  have  the  option  of  using  either  a  full  retrospective 
approach or a modified retrospective approach as set out in the new standard.  

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         25

 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

On April 12, 2016, the IASB published the final clarifications to IFRS 15. The amendments are effective for annual reporting 
periods  beginning  on  or  after  January  1,  2018,  with  earlier  adoption  permitted.  The  amendments  do  not  change  the 
underlying principles of the standard yet clarify how the principles should be applied. Yellow Pages Limited continues to 
evaluate the impact this standard will have on its consolidated financial statements. 

IFRS 9 −− Financial Instruments 

In  July  2014,  the  IASB  issued  the  final  version  of  IFRS  9  –  Financial  Instruments.  IFRS  9  replaces  the  requirements  in  
IAS  39  –  Financial  Instruments:  Recognition  and  Measurement  for  classification  and  measurement  of  financial  assets  and 
liabilities. The new standard introduces a single classification and measurement approach for financial instruments, which is 
driven by cash flow characteristics and the business model in which an asset is held. This single, principle-based approach 
replaces existing rule-based requirements and results in a single impairment model being applied to all financial instruments. 
IFRS 9 also modified the hedge accounting model to incorporate the risk management practices of an entity. 

Additional disclosures will also be required under the new standard. The new standard will come into effect for annual periods 
beginning on or after January 1, 2018 with early adoption permitted. Yellow Pages Limited continues to evaluate the impact 
this standard will have on its consolidated financial statements. 

IFRS 16 − Leases 
In  January  2016,  the  IASB  issued  IFRS  16  –  Leases.  It  supersedes  the  IASB’s  current  lease  standard,  IAS  17,  which 
required lessees and lessors to classify their leases as either finance leases or operating leases and to account for those two 
types of leases differently. It did not require lessees to recognize assets and liabilities arising from operating leases, but it did 
require lessees to recognize assets and liabilities arising from finance leases.  

IFRS 16 sets out the principles for the recognition, measurement, presentation and disclosure of leases. It introduces a single 
lessee  accounting  model  and  requires  a  lessee  to  recognize  assets  and  liabilities  for  all  leases  with  a  term  of  more  than 
twelve months and for which the underlying asset is not of low value. A lessee is required to recognize a right-of-use asset 
representing  its  right  to  use  the  underlying  leased  asset  and  a  lease  liability  representing  its  obligation  to  make  lease 
payments.  

IFRS 16 contains disclosure requirements for lessees and lessors. This new standard will come into effect for annual periods 
beginning  on  or  after  January  1,  2019.  Earlier  application  is  permitted  for  companies  that  apply  IFRS  15  –  Revenue  from 
Contracts with Customers at or before the date of initial application of IFRS 16. Yellow Pages Limited continues to assess the 
impact this standard will have on its consolidated financial statements. 

Amendments to IAS 7 − Statement of Cash Flows 
In January 2016, the IASB published amendments to IAS 7 – Statement of Cash Flows. The amendments are intended to 
improve  information  provided  to  users  of  financial  statements  about  an  entity’s  financing  activities,  including  changes  from 
financing  cash  flows,  changes  arising  from  obtaining  or  losing  control  of  subsidiaries  or  other  businesses,  the  effect  of 
changes  in  foreign  exchange  rates  and  changes  in  fair  value.  They  are  effective  for  annual  periods  beginning  on  or  after 
January 1, 2017, applied prospectively, with earlier adoption permitted. The Amendments to IAS 7 are not expected to have 
a significant impact on the consolidated financial statements of Yellow Pages Limited.   

Amendments to IFRS 2 − Share-based Payment 
In  June  2016,  the  IASB  published  amendments  to  IFRS  2  −  Share-based  Payment.  The  amendments  clarify  that  the 
accounting for the effects of vesting and non-conditions on cash-settled share-based payments follow the same approach as 
for  equity-settled  share-based  payments.  The  amendments  also  clarify  the  classification  of  share-based  payment 
transactions with net settlement features as well as requiring additional disclosures for these transactions. They are effective 
for  annual  periods  beginning  on  or  after  January  1,  2018,  applied  prospectively,  with  earlier  adoption  permitted.  The 
amendments  to  IFRS  2  are  not  expected  to  have  a  significant  impact  on  the  consolidated  financial  statements  of  Yellow 
Pages Limited.  

IFRIC 22 − Foreign Currency Transactions and Advance Consideration 

In  December  2016,  the  IASB  issued  an  interpretation  paper  IFRIC  22  –  Foreign  Currency  Transactions  and  Advance 
Consideration.  This  interpretation  paper  clarifies  that  the  foreign  exchange  rate  applicable  to  transactions  involving 
advance consideration paid or received is the rate at the date that the advance consideration is paid or received and a 
non-monetary asset or liability is recorded, and not the later date at which the related asset or liability is recognized in the 
financial statements. This interpretation is applicable for annual periods beginning on or after January 1, 2018, and can be 
applied  either  prospectively  or  retrospectively,  at  the  option  of  the  entity.  IFRIC  22  is  not  expected  to  have  a  significant 
impact on the consolidated financial statements of Yellow Pages Limited. 

Amendments to IFRS 12 − Disclosure of Interest in Other Entities 

In December 2016, the IASB issued amendments to IFRS 12 – Disclosure of Interest in Other Entities as part of its 2014-
2016  Annual  Improvements  Cycle.  The  amendment  clarifies  that  the  requirement  to  disclose  summarised  financial 

26         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

information does not apply for interests in subsidiaries, associates or joint ventures which are classified, or included in a 
disposal  group  that  is  classified  as  held  for  sale  in  accordance  with  IFRS  5  –  Non-current  Assets  Held  for  Sale  and 
Discontinued  Operations.  This  amendment  is  effective  for  annual  periods  beginning  on  or  after  January  1,  2017,  with 
retrospective application. The amendments to IFRS 12 are not expected to have a significant impact on the consolidated 
financial statements of Yellow Pages Limited. 

6.  RISKS AND UNCERTAINTIES 

The following section examines the major risks and uncertainties that could materially affect YP’s future business results.   

Understanding  and  managing  risks  are  important  parts  of  YP’s  strategic  planning  process.  The  Board  requires  that  our 
senior  management  identify  and  properly  manage  the  principal  risks  related  to  our  business  operations.  To  understand 
and manage risks at YP, our Board and senior management analyze risks in three major categories: 

1.  Strategic risks - which are primarily external to the business; 

2.  Financial  risks  -  generally  related  to  matters  addressed  in  the  Financial  Risk  Management  Policy  and  in  the 

Pension Statement of Investment Policy and Procedures; and 

3.  Operational risks - related principally to risks across key functional areas of the organization.   

YP has put in place certain guidelines in order to seek to manage the risks to which it may be exposed. Please refer to the 
“Risk Factors” section of our AIF for a complete description of these risk factors. Despite these guidelines, the Company 
cannot provide assurances that any such efforts will be successful.   

Substantial  competition  could  reduce  the  market  share  of  the  Corporation  and  could  have  a  material  adverse 
effect on the Corporation, its business, results from operations and financial condition  

The  Corporation  competes  with  other  directory,  advertising  media  and  classified  advertising  businesses  and  across 
various media and platforms. This includes the internet, newspapers, television, radio, mobile telecommunication devices, 
magazines, billboards and direct mail advertising. In particular, the directories business faces substantial competition due 
to  increased  online  penetration,  through  the  use  of  online  search  engines  and  social  networking  organizations.  The 
Corporation  may  not  be  able  to  compete  effectively  with  these  online  competitors,  some  of  which  may  have  greater 
resources.  The  Corporation’s  internet  strategy  and  its  directories  business  may  be  adversely  affected  if  major  search 
engines build local sales forces or otherwise begin to more effectively reach local businesses for local commercial search 
services. These competitors may reduce their prices to increase their market share or may be able to offer their services 
at lower costs than the Corporation can.  

The Corporation may be forced to reduce its prices or offer and perform other services in order to remain competitive. The 
Corporation’s failure to compete effectively with its current or future competitors could have a number of impacts such as 
a  reduction  in  its  advertiser  base,  lower  rates  and  increased  costs.  This  could  have  a  material  adverse  effect  on  the 
Corporation, its business, results from operations and financial condition.  

A prolonged economic downturn in principal markets of the Corporation could have a material adverse effect on 
the Corporation, its business, results from operations and financial condition 

The  Corporation  derives  revenues  principally  from  the  sale  of  advertising  in  Yellow  Pages  print  and  digital  directories 
across Canada. The Corporation’s advertising revenues, as well as those of directories publishers in general, typically do 
not  fluctuate  widely  with  economic  cycles.  However,  a  prolonged  economic  downturn  or  recession  affecting  the 
Corporation’s markets, or any deterioration in general economic conditions, could have a material adverse effect on the 
Corporation’s  business.  The  adverse  effects  of  an  economic  downturn  or  recession  on  the  Corporation  could  be 
compounded by the fact that the majority of the Corporation’s customers are SMEs. Such businesses have fewer financial 
resources  and  higher  rates  of  failure  than  larger  businesses,  and  may  be  more  vulnerable  to  prolonged  economic 
downturns.  Therefore,  these  SMEs  may  be  more  likely  to  reduce  or  discontinue  advertising  with  the  Corporation,  which 
could have a material adverse effect on the Corporation, its business, results from operations and financial condition. 

A  higher  than  anticipated  rate  of  decline  in  print  revenue  resulting  from  changes  in  preferences  and  consumer 
habits  could  have  a  material  adverse  effect  on  the  Corporation,  its  business,  results  from  operations  and 
financial condition  

The Corporation could be materially adversely affected if the usage of print telephone directories declines at a rate higher 
than  anticipated.  The  development  of  new  technologies  and  the  widespread  use  of  internet  is  causing  changes  in 
preferences  and  consumer  habits.  The  usage  of  internet-based  products  providing  information,  formerly  exclusively 
available  in  print  directories,  has  increased  rapidly.  The  internet  has  become  increasingly  accessible  as  an  advertising 
medium for businesses of all sizes. Further, the use of the internet, including as a means to transact commerce through 
mobile  devices,  has  resulted  in  new  technologies  and  services  that  compete  with  traditional  advertising  mediums.  In 
particular, this has a significant influence on print products, and the decrease in usage gradually leads to lower advertising 
revenues. References to print business directories may decline faster than expected as users increasingly turn to digital 
and interactive media delivery devices for local commercial search information.  

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         27

 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

The inability of the Corporation to attract, retain and upsell customers could have a material adverse effect on the 
Corporation, its business, results from operations and financial condition 

The Corporation’s revenues remain adversely impacted by a lower customer count. Failure to provide existing customers 
with  marketing  solutions  that  meet  their  key  marketing  objectives  and  generate  return  on  investment  may  limit  the 
Corporation’s  ability  to  retain  existing  customers.  In  addition,  the  inability  of  the  Corporation’s  customer  acquisition 
strategies  and  channels  to  find  and  attract  new  customers  may  limit  the  Corporation’s  ability  to  grow  its  total  customer 
count.  These  events  could  have  a  material  adverse  effect  on  the  Corporation,  its  business,  results  from  operations  and 
financial condition. 

The  inability  of  the  Corporation  to  successfully  enhance  and  expand  its  offering  of  digital  and  new  media 
products  could  have  a  material  adverse  effect  on  the  Corporation,  its  business,  results  from  operations  and 
financial condition  

The  transition  from  print  to  digital  causes  uncertainties  surrounding  whether  and  when  new  product  introductions  will 
compensate for the declining trend in print revenues. If revenue from the Corporation’s digital products does not increase 
significantly, the Corporation’s cash flow, results of operations and financial condition will be materially adversely affected.  

The Corporation expects to derive a greater portion of its total revenue from its digital and other new media products, as 
directory usage continues to shift from print directories to digital and other new media products.  

The Corporation’s transformational expansion towards digital and new media products is subject to a variety of challenges 
and risks, including the following:  

• 

• 

• 

• 

• 

• 

• 

• 

the Corporation may not continue to grow usage on its digital properties at the same rate as other providers or 
may grow at a slower rate than currently anticipated;  

internet usage as a source of information and a medium for advertising may not continue to grow, or may grow at 
a slower rate than currently anticipated, as a result of factors that the Corporation cannot predict or control;  

the  Corporation  may  incur  substantial  additional  costs  and  expenses  related  to  investments  in  its  information 
technology,  modifications  to  existing  products  and  development  of  new  products  and  this  may  reduce  profit 
margins in the future;  

the  Corporation  may  be  unable  to  develop  and  market  new  products  in  a  timely  and  efficient  manner,  as  the 
Corporation’s  markets  are  characterised  by  rapidly  changing  technology,  introductions  and  enhancements  to 
existing products and shifting advertising customer and end-user demands, including technology preferences;  

the  Corporation  may  be  unable  to  improve  its  information  technology  systems  so  as  to  efficiently  manage 
increased levels of traffic on the Corporation’s digital properties and provide new services and products;  

the Corporation may be unable to keep apprised of changes to search engines’ terms of service or algorithms, 
which  could  cause  the  Corporation’s  digital  properties,  or  its  advertising  customers’  digital  properties,  to  be 
excluded from or ranked lower in search results or make it more difficult or more expensive for the Corporation to 
provide search engine marketing and search engine optimisation solutions to its advertising customers;  

the Corporation’s advertising customers may be unwilling to grow their investment in digital advertising; and  

the Corporation may be unable to increase or maintain the prices of its products and services in the future.  

If any of the above-mentioned risks were to occur, the Corporation’s digital revenue, as well as its business, results from 
operations and financial condition could be materially adversely affected.  

The inability of the Corporation to supply the relationships and technologies required to appropriately service the 
needs  of  its  national  customers  could  have  a  material  adverse  effect  on  the  Corporation,  its  business,  results 
from operations and financial condition 

The Corporation anticipates that it will continue to depend on various third-party relationships in order to grow its business, 
such as technology and content providers, real-time advertising exchanges and other strategic partners. The Corporation 
may  not  be  able  to  maintain  such  relationships  and  these  third  parties  may  experience  disruptions  or  performance 
problems, which could negatively affect the Corporation’s efficiency and reputation. 

In addition, the Corporation relies heavily on information technology systems to manage critical functions of its digital and 
mobile  marketing  solutions.  The  future  success  of  the  Corporation  will  depend  in  part  upon  its  ability  to  continuously 
enhance  and  improve  its  existing  solutions  in  a  timely  manner  with  features  and  pricing  that  meet  changing  advertiser 
needs.  As  marketing  via  new  digital  advertising  channels,  such  as  mobile  advertising  is  emerging,  it  may  evolve  in 
unexpected  ways,  and  the  failure  of  the  Corporation  to  adapt  successfully  to  market  evolution  could  have  a  material 
adverse effect on the Corporation, its business, results of operations and financial condition. 

28         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

The Corporation’s business depends on the usage of its online and mobile properties and failure to protect traffic 
across the Corporation’s digital properties could impair its ability to grow revenues and expand its business 

The  success  of  numerous  of  our  customers’  marketing  campaigns  is  dependent  on  how  well  they  can  attract  valuable 
audiences.  The  Corporation  will  invest  in  order  to  protect  digital  audiences  across  its  network  of  online  and  mobile 
properties  by  enhancing  the  quality,  completeness  and  relevance  of  the  content  distributed  to  its  properties,  and  by 
providing compelling verticalized sites and applications for local discovery. The Corporation may not be able to protect or 
grow  traffic  across  its  digital  properties  and  such  investments  may  not  prove  to  be  cost-effective.  There  can  be  no 
assurance  that  current  traffic  or  potential  growth  in  traffic  across  the  Corporation’s  digital  properties  may  maintain  or 
increase  advertising  customer  renewal  rates  and/or  annual  spending,  or  lead  to  a  measurable  increase  in  advertising 
customers.   

A  higher  than  anticipated  proportion  of  revenues  coming  from  the  Corporation’s  digital  products  with  lower 
margins, such as services and resale, could have a material adverse effect on the Corporation’s profitability 

Digital  advertising  sold  on  the  Corporation’s  owned  and  operated  media  currently  operate  at  the  highest  level  of 
profitability relative to digital service (websites, search engine optimization, content syndication and Facebook) solutions 
and resale (SEM) solutions. Revenues sourced from digital service and resale solutions that are proportionally materially 
higher than anticipated may have an adverse impact on the Corporation’s profitability.  

The  inability  of  the  Corporation  to  develop  information  and  technology  systems  and  platforms  required  to 
execute  the  Corporation’s  Return  to  Growth  Plan  could  have  a  material  adverse  effect  on  the  Corporation,  its 
business, results from operations and financial condition 

The  achievement  of  the  Corporation’s  Return  to  Growth  Plan  requires  the  development  of  its  digital  media,  mobile  and 
online  businesses.  The  customer  preference  for  digital  media,  mobile  and  online  products  will  likely  accelerate  as 
younger, more technologically savvy advertisers make up a greater portion of the Corporation’s potential customer base. 
Moreover, the rapid technological evolution in the advertising industry is driving changes in user behaviour as users seek 
more  control  over  the  way  in  which  they  consume  content.  In  order  to  succeed,  the  Corporation  will  need  to  invest 
significant resources in order to, among other things: 

• 

• 

• 

• 

• 

• 

accelerate the evolution of its existing products and services; 

develop in a timely manner compelling new digital media, mobile and online products and services that engage 
users across various platforms; 

attract and retain talent for critical positions; 

continue  to  transform  its  organization  and  operating  model  to  grow  its  digital  media,  mobile  and  online 
businesses;  

continue  to  develop  and  upgrade  its  technologies  and  supporting  processes  to  distinguish  its  products  and 
services offering from those of its competitors; and 

sell advertising in significant markets and be a compelling choice for advertisers on mobile and online. 

The  Corporation  cannot  assure  that  it  will  be  successful  in  achieving  these  and  other  necessary  objectives  or  that  the 
Return  to  Growth  Plan  will  be  successful.  Failure  to  adapt  to  new  technology  or  delivery  methods,  or  the  choice  of  one 
technological innovation over another, may have an adverse impact on the Corporation’s ability to compete effectively with 
its competitors or to achieve its Return to Growth Plan, which could have a material adverse effect on the Corporation, its 
business, results of operations and financial condition. 

The inability of the Corporation to execute on or delays in the execution of its Return to Growth Plan could impair 
its ability to grow revenues and expand its business 

In  early  2014,  the  Corporation  introduced  the  Return  to  Growth  Plan,  which  was  a  five  year  strategic  plan  to  return  to 
growth in customer count, revenues and profitability. The Corporation’s inability to execute on or delays in the execution of 
the Plan could impair its ability to grow revenue and expand its business, which might have a material adverse effect on 
the Corporation, its business, results from operations and financial condition.  

The Corporation might be required to record additional impairment charges 

The  Corporation  may  be  subject  to  impairment  losses  that  would  reduce  its  reported  assets  and  earnings.  Economic, 
legal, regulatory, competitive, contractual and other factors may affect the value of identifiable intangible assets. If any of 
these  factors  impair  the  value  of  these  assets,  accounting  rules  would  require  the  Corporation  to  reduce  their  carrying 
value  and  recognize  an  impairment  charge,  which  would  reduce  the  value  of  the  Corporation’s  reported  assets  and 
earnings of the Corporation in the year the impairment charge is recognized. 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         29

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

The  Corporation’s  inability  to  realize  cost  savings  could  have  a  material  adverse  effect  on  the  Corporation,  its 
business, results from operations and financial condition  

The  Return  to  Growth  Plan  is  designed  to  improve  operational  efficiencies  and  generate  cost  savings  across  the 
organization. The Corporation will continue to realize efficiencies by decommissioning and replacing legacy systems and 
ISIT datacenters, while optimizing various customer service and digital fulfillment processes. The Corporation may not be 
able to complete these projects on time, on budget and/or successfully, placing the realization of anticipated cost savings 
at risk. Delays and/or disruptions in these projects may have an adverse effect on our business, results from operations 
and financial condition. 

Failure  by  either  the  Corporation  or  the  Telco  Partners  to  fulfill  their  obligations  set  forth  in  the  agreements 
between the Corporation and the Telco Partners could result in a material adverse effect on the Corporation, its 
business, results from operations and financial condition  

We have a Billing and Collection Services Agreement with Bell Canada (up to 2017), with TELUS (up to 2031), with MTS 
Inc.  (up  to  2017)  and  with  Bell  Canada  Inc.  (as  successor  to  Bell  Aliant  Regional  Communications  LP)  (up  to  2037). 
Through these agreements, our billing is included as a separate line item on the telephone bills of Bell, TELUS, MTS Inc. 
and Bell Canada Inc. customers who use our services. Bell Canada, TELUS, MTS Inc. and Bell Canada Inc. (the Telco 
Partners) contract with third parties to conduct monthly billing of customers who use them as their local telephone service 
providers.  In  addition,  the  Telco  Partners  provide  collection  services  for  the  Corporation  with  those  customers  who  are 
also their customers. Additionally, the Corporation has entered into publishing agreements with each Telco Partner. If the 
Corporation fails to perform its obligations under these agreements and the agreements are consequently terminated by 
such  Telco  Partner,  other  agreements  with  such  Telco  Partners  may  also  be  terminated,  including  the  Bell  Canada 
Trademark  License  Agreement,  the  TELUS  Trademark  License  Agreement,  the  MTS  Inc.  Branding  and  Trademark 
Agreement  and  the  Bell  Canada  Inc.  Branding  and  Trademark  Agreement,  as  well  as  non-competition  covenants  we 
benefit from with such Telco Partners. 

We  have  agreements  with  outside  service  suppliers  to  print  and  distribute  our  directories  and  publications.  These 
agreements are for services that are integral to our business.  

The failure of the Telco Partners or any of our other suppliers to fulfill their contractual obligations under these agreements 
could result in a material adverse effect on our business. 

Customers  who  do  not  use  the  Telco  Partners  as  their  local  telephone  provider  as  well  as  all  new  customers  are  billed 
directly by the Corporation.  

Failure by the Corporation to adequately protect and maintain its brands and trademarks, as well as third party 
infringement  of  such,  could  have  a  material  adverse  effect  on  the  Corporation,  its  business,  results  from 
operations and financial condition  

The  Corporation  relies  heavily  on  its  existing  brands  and  trademarks  for  a  significant  portion  of  its  revenues.  Failure  to 
adequately maintain the strength and integrity of these brands and trademarks, or to develop new brands and trademarks, 
could adversely affect our results from operations and our financial condition. 

It is possible that third parties could infringe upon, misappropriate or challenge the validity of the Corporation’s trademarks 
or our other intellectual property rights. This could have a material adverse effect on our business, our financial condition 
or our operating results. The actions that the Corporation takes to protect its trademarks and other proprietary rights may 
not be adequate. Litigation may be necessary to enforce or protect the Corporation's intellectual property rights, its trade 
secrets or to determine the validity and scope of the proprietary rights of others. We cannot ensure that we will be able to 
prevent infringement of our intellectual property rights or misappropriation of our proprietary information.  

Any such infringement or misappropriation could harm any competitive advantage we currently derive, or may derive, from 
our  proprietary  rights.  Third  parties  may  assert  infringement  claims  against  the  Corporation.  Any  such  claims  and  any 
resulting litigation could subject the Corporation to significant liability for damages. An adverse judgment arising from any 
litigation  of  this  type  could  require  the  Corporation  to  design  around  a  third  party's  patent  or  to  license  alternative 
technology from another party. In addition, litigation may be time-consuming and expensive to defend against and could 
result in the diversion of the Corporation's time and resources. Any claims from third parties may also result in limitations 
on the Corporation's ability to use the intellectual property subject to these claims. 

Work  stoppages  and  other  labour  disturbances  could  have  a  material  adverse  effect  on  the  Corporation,  its 
business, results from operations and financial condition  

Certain non-management employees of the Corporation are unionized. Current union agreements range between one to 
five years in duration and are subject to expiration at various dates in the future. Four of these agreements have expired 
and  are  being  renegotiated.  If  the  Corporation  is  unable  to  renew  these  agreements  as  they  come  up  for  renegotiation 
from  time  to  time,  it  could  result  in  work  stoppages  and  other  labour  disturbances  which  could  have  a  material  adverse 
effect on our business. Additionally, if a greater percentage of the Corporation’s workforce becomes unionized, this could 
have a material adverse effect on our business, results from operations and financial condition. 

30         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

The  Corporation’s  inability  to  attract  and  retain  key  personnel  could  have  a  material  adverse  effect  on  the 
Corporation, its business, results from operations and financial condition 

The  success  of  the  Corporation  depends  on  the  abilities,  experience  and  personal  efforts  of  senior  management  of  the 
Corporation,  including  their  ability  to  retain  and  attract  skilled  employees.  The  Corporation  is  also  dependent  on  the 
number and experience of its sales representatives and ISIT employees. The loss of the services of such key personnel 
could have a material adverse effect on the Corporation, its business, its results from operations and financial condition. 

Challenge  by  tax  authorities  of  the  Corporation’s  position  on  certain  income  tax  matters  could  have  a  material 
adverse effect on the Corporation, its business, results from operations and financial condition  

In  the  normal  course  of  the  Corporation's  activities,  the  tax  authorities  are  carrying  out  ongoing  reviews.  In  that  respect,  the 
Corporation is of the view that all expenses claimed by the different entities of the group are reasonable and deductible and 
that  the  cost  amount  and  capital  cost  allowance  claims  of  such  entities'  depreciable  properties  have  been  correctly 
determined. There is no assurance that the tax authorities may not challenge these positions. Such challenge, if successful, 
may have a material adverse effect on the Corporation, its business, results from operations and financial condition. 

The  loss  of  key  relationships  or  changes  in  the  level  of  service  provided  by  mapping  applications  and  search 
engines  could  have  a  material  adverse  effect  on  the  Corporation,  its  business,  results  from  operations  and 
financial condition  

The  Corporation  has  entered  into  agreements  with  mapping  applications  and  search  engines  to  promote  its  online 
directories.  These  agreements  facilitate  access  to  the  Corporation’s  content  and  customer  advertising,  allow  the 
Corporation  to  generate  a  higher  volume  of  traffic  than  it  would  on  its  own  as  well  as  generate  business  leads  for  its 
advertisers, while retaining the client relationship. Loss of key relationships or changes in the level of service provided by 
the mapping applications and search engines could impact performance of the Corporation’s internet marketing solutions. 
In addition, internet marketing services are provided by many other competitors within the markets the Corporation serves 
and its clients could choose to work with other, sometimes larger providers of these services, or with other search engines 
directly. The foregoing could have a material adverse effect on the Corporation, its business, results from operations and 
financial condition. 

The failure of the Corporation’s computers and communications systems could have a material adverse effect on 
the Corporation, its business, results from operations and financial condition  

The  Corporation’s  business  activities  rely  significantly  on  the  efficient  and  uninterrupted  operation  of  computers  and 
communications  systems  as  well  as  those  of  third  parties.  The  Corporation’s  media  properties,  sales  and  advertising 
processing,  data  storage,  production,  billing,  collection  and  day-to-day  operations  could  be  adversely  impaired  by  the 
failure of such technology, which could in turn have a material adverse effect on the Corporation, its business, results from 
operations and financial condition.  

In addition, the Corporation’s computer and ISIT systems may be vulnerable to damage or interruption from a variety of 
sources  and  its  disaster  recovery  systems  may  be  deemed  ineffective.  Any  failure  of  these  systems  could  impair  the 
Corporation’s business. This could have a material adverse effect on the Corporation, its business, results from operations 
and financial condition.  

Declines in, or changes to, the real estate industry could have a material adverse effect on the Corporation, its 
business, results from operations and financial condition 

On July 1, 2015, Yellow Pages acquired CFDP, growing the Corporation into a leading digital real estate marketplace. As 
a result of the acquisition, the Corporation has a greater presence in the real estate listing business. The CFDP business 
and financial performance are affected by the health of, and changes to, the real estate industry. Home-buying patterns 
are sensitive to economic conditions and tend to decline or grow more slowly during economic downturns. A decrease in 
real  estate  activities  could  lead  to  reductions  in  the  purchase  of  package  offerings  by  home  sellers.  CFDP  is  subject  to 
rules  and  regulations  in  the  real  estate  industry,  which  may  change  from  time  to  time  in  a  way  that  may  restrict  or 
complicate CFDP’s ability to deliver its products and harm CFDP’s business and operating results. Declines or disruptions 
in the real estate market could reduce demand for CFDP’s products and could harm its business and operating results. 
This could have a material adverse effect on the Corporation, its business, results from operations and financial condition. 

The inability of the Corporation to generate sufficient funds from operations, debt financings, equity financings 
or  refinancing  transactions  could  have  a  material  adverse  effect  on  the  Corporation,  its  business,  results  from 
operations and financial condition  

The ability of the Corporation to make scheduled payments under its indebtedness will depend on, among other things, its 
future  operating  performance.  There  can  be  no  assurance  that  the  Corporation  will  be  able  to  generate  sufficient  cash 
from its operations to pay its debt obligations. The Corporation’s ability to generate sufficient funds from operations, debt 
financings, equity financings or refinancing transactions is, to a large extent, subject to economic, financial, competitive, 
operational and other factors, many of which are beyond the Corporation’s control. 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         31

 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

There  can  be  no  assurance  that  the  Corporation  will  continue  to  be  able  to  obtain  on  a  timely  basis  sufficient  funds  on 
terms  acceptable  to  the  Corporation  to  provide  adequate  liquidity  and  to  finance  the  operating  and  capital  expenditures 
necessary  to  overcome  the  challenges  associated  with  the  evolution  of  its  business  and  support  its  business  strategy  if 
cash flows from operations and cash on hand are insufficient. 

Failure to generate sufficient funds, whether from operations or debt or equity financings or refinancing transactions, could 
require the Corporation to delay or abandon some of its anticipated expenditures or to modify its business strategy and 
could  have  a  material  adverse  effect  on  the  Corporation,  its  business,  results  from  operations  and  financial  condition. 
Furthermore, competitors with greater liquidity or their ability to raise money more easily and on less onerous terms could 
create a competitive disadvantage for the Corporation.   

The Corporation’s amount of debt could adversely affect its efforts to refinance or reduce its indebtedness and 
could  have  a  material  adverse  effect  on  the  Corporation,  its  business,  results  from  operations  and  financial 
condition  

The  Corporation’s  amount  of  debt  could  have  material  adverse  effects  on  the  Corporation,  its  business,  results  from 
operations and financial condition. For example, it could:  

• 

• 

• 

• 

• 

increase the Corporation’s vulnerability to adverse economic and industry conditions;  

require the Corporation to dedicate a substantial portion of its cash flows from operations to make payments on 
its debt, thereby reducing funds available for operations, future business opportunities or other purposes;  

limit the Corporation’s flexibility in planning for, or reacting to, changes in its business and its industry;  

place the Corporation at a competitive disadvantage compared to its competitors that have less debt; and  

limit  the  Corporation’s  ability  to  obtain  additional  financing,  if  needed,  for  working  capital,  capital  expenditures, 
acquisitions, debt service requirements or other purposes.  

In  addition,  the  indenture  governing  the  Senior  Secured  Notes,  the  indenture  governing  the  Exchangeable  Debentures 
and  the  ABL  contain  a  number  of  financial  and  other  restrictive  covenants,  including  restrictions  on  the  incurrence  of 
additional  indebtedness,  the  payment  of  dividends  and  other  payment  restrictions,  the  creation  of  liens,  sale  and 
leaseback  transactions,  mergers,  consolidations  and  sales  of  assets  and  certain  transactions  with  affiliates  and  its 
business activities. A failure to comply with such obligations could result in a default which, if not cured or waived, could 
permit acceleration of the relevant indebtedness. If the indebtedness under the indenture governing the Senior Secured 
Notes, the indenture governing the Exchangeable Debentures or the ABL, as the case may be, were to be accelerated, 
there  can  be  no  assurance  that  the  Corporation  would  have  sufficient  liquidity  or  access  to  capital  to  repay  in  full  that 
indebtedness.  

Incremental  contributions  by  the  Corporation  to  its  pension  plans  could  have  a  material  adverse  effect  on  the 
Corporation, its business, results from operations and financial condition  

The  Corporation  is  currently  and  may  be  required  to  make  incremental  contributions  to  its  pension  plans  in  the  future 
depending  on  various  factors  including  future  returns  on  pension  plan  assets,  long-term  interest  rates  and  changes  in 
pension  regulations,  which  may  have  a  materially  negative  effect  on  the  Corporation’s  liquidity  and  results  from 
operations.  The  Corporation  is  currently  making  incremental  contributions  to  its  pension  plans  to  reduce  its  actuarial 
solvency deficits.  

The  funding  requirements  of  the  Corporation’s  pension  plans,  resulting  from  valuations  of  its  pension  plan  assets  and 
liabilities, depend on a number of factors, including actual returns on pension plan assets, long-term interest rates, plan 
demographic  and  pension  regulations.  Changes  in  these  factors  could  cause  actual  future  contributions  to  significantly 
differ from the Corporation’s current estimates and could require the Corporation to make incremental contributions to its 
pension plans in the future and, therefore, could have a materially negative effect on the Corporation’s liquidity, business, 
results from operations and financial condition.  

There is no assurance that the Corporation’s pension plans will be able to earn their assumed rate of return. A material 
portion  of  the  Corporation’s  pension  plans’  assets  is  invested  in  public  equity  securities.  As  a  result,  the  ability  of  the 
Corporation’s  pension  plans  to  earn  the  rate  of  return  that  management  has  assumed  depends  significantly  on  the 
performance of capital markets. The market conditions also impact the discount rate used to calculate the Corporation’s 
solvency obligations and thereby could also significantly affect the Corporation’s cash funding requirements.   

32         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS 

7.  CONTROLS AND PROCEDURES 

As  a  public  entity,  we  must  take  every  step  to  ensure  that  material  information  regarding  our  reports  filed  or  submitted 
under securities legislation fairly presents the financial information of YP. Responsibility for this resides with management, 
including  the  President  and  Chief  Executive  Officer  and  the  Chief  Financial  Officer.  Management  is  responsible  for 
establishing,  maintaining  and  evaluating  disclosure  controls  and  procedures,  as  well  as  internal  control  over  financial 
reporting. 

Disclosure Controls and Procedures (DC&P) 

The evaluation of the design and effectiveness of DC&P (as defined in National Instrument 52-109) was performed under 
the  supervision  of  the  President  and  Chief  Executive  Officer  and  the  Chief  Financial  Officer.  They  concluded  that  the 
Company’s DC&P were effective, as at December 31, 2016.   

Internal Control over Financial Reporting (ICFR) 

The design and effectiveness of ICFR (as defined in National Instruments 52-109) were evaluated under the supervision 
of the President and Chief Executive Officer and Chief Financial Officer. Based on  the evaluations, they concluded that 
the Company’s ICFR was effective, as at December 31, 2016. 

During  the  quarter  beginning  on  October  1,  2016  and  ended  on  December  31,  2016,  no  changes  were  made  to  the 
Company’s ICFR that has materially affected, or is reasonably likely to materially affect, the Company’s ICFR.   

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         33

 
 
INDEPENDENT AUDITOR’S REPORT 

To the Shareholders of Yellow Pages Limited 

We  have  audited  the  accompanying  consolidated  financial  statements  of  Yellow  Pages  Limited,  which  comprise  the 
consolidated statements of financial position as at December 31, 2016 and December 31, 2015, and the consolidated income 
statements,  consolidated  statements  of  comprehensive  (loss)  income,  consolidated  statements  of  changes  in  equity  and 
consolidated statements of cash flows for the years then ended, and a summary of significant accounting policies and other 
explanatory information. 

Management’s Responsibility for the Consolidated Financial Statements 

Management is responsible for the preparation and fair presentation of these consolidated financial statements in accordance 
with International Financial Reporting Standards, and for such internal control as management determines is necessary to 
enable the preparation of consolidated financial statements that are free from material misstatement, whether due to fraud or 
error. 

Auditor’s Responsibility 

Our responsibility is to express an opinion on these consolidated financial statements based on our audits. We conducted our 
audits  in  accordance  with  Canadian  generally  accepted  auditing  standards.  Those  standards  require  that  we  comply  with 
ethical requirements and plan and perform the audit to obtain reasonable assurance about whether the consolidated financial 
statements are free from material misstatement. 

An  audit  involves  performing  procedures  to  obtain  audit  evidence  about  the  amounts  and  disclosures  in  the  consolidated 
financial  statements.  The  procedures  selected  depend  on  the  auditor’s  judgment,  including  the  assessment  of  the  risks  of 
material  misstatement  of  the  consolidated  financial  statements,  whether  due  to  fraud  or  error.  In  making  those  risk 
assessments,  the  auditor  considers  internal  control  relevant  to  the  entity’s  preparation  and  fair  presentation  of  the 
consolidated financial statements in order to design audit procedures that are appropriate in the circumstances, but not for 
the purpose of expressing an opinion on the effectiveness of the entity’s internal control. An audit also includes evaluating the 
appropriateness of accounting policies used and the reasonableness of accounting estimates made by management, as well 
as evaluating the overall presentation of the consolidated financial statements. 

We believe that the audit evidence we have obtained in our audits is sufficient and appropriate to provide a basis for our audit 
opinion. 

Opinion 

In  our  opinion,  the  consolidated  financial  statements  present  fairly,  in  all  material  respects,  the  financial  position  of 
Yellow Pages Limited as at December 31, 2016 and December 31, 2015, and its financial performance and its cash flows 
for the years then ended in accordance with International Financial Reporting Standards. 

(signed) Deloitte LLP 

1 

February 14, 2017 

Montréal, Québec 

____________________ 
1 CPA auditor, CA, public accountancy permit No. A120501 

34         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
$ 

$ 

$ 

67,253 

123,826 

8,728 

61,216 

3,192 

264,215 

7,348 

4,162 
− 
30,554 

1,369,781 

26,829 

7,738 

1,446,412 

1,710,627 

73,627 

67,641 

23,386 

98,530 

263,184 

4,451 

6,538 

94,970 

182,659 

308,823 

90,478 

687,919 

951,103 

December 31, 2016 

December 31, 2015 

CONSOLIDATED STATEMENTS OF FINANCIAL POSITION 

(IN THOUSANDS OF CANADIAN DOLLARS) 

As at 

ASSETS 

CURRENT ASSETS 

Cash  

Trade and other receivables (Note 22) 

Prepaid expenses 

Deferred publication costs  

Income taxes receivable (Note 14) 

TOTAL CURRENT ASSETS 

NON-CURRENT ASSETS 

Deferred publication costs 

Financial and other assets (Note 22) 

Investment in associate (Note 6) 

Property and equipment (Note 7) 

Intangible assets (Note 8) 

Goodwill (Notes 4 and 5) 

Deferred income taxes (Note 14) 

TOTAL NON-CURRENT ASSETS 

TOTAL ASSETS 

LIABILITIES AND EQUITY  

CURRENT LIABILITIES 

$ 

17,260 

114,854 

8,934 

61,144 

3,057 

205,249 

7,936 

4,008 

1,157 

36,194 

740,932 

45,342 

59,119 

894,688 

$ 

1,099,937 

Trade and other payables (Note 9) 

$ 

Provisions (Note 10) 

Deferred revenues 

Current portion of long-term debt (Note 12) 

TOTAL CURRENT LIABILITIES 

NON-CURRENT LIABILITIES 

Provisions (Note 10) 

Deferred credits (Note 21) 

Deferred income taxes (Note 14) 

Post-employment benefits (Note 11) 

Long-term debt (Note 12) 

Exchangeable debentures (Note 13) 

TOTAL NON-CURRENT LIABILITIES 

TOTAL LIABILITIES 

CAPITAL AND RESERVES 

DEFICIT 

TOTAL EQUITY   

79,493 

53,010 

18,927 

75,161 

226,591 

4,327 

11,821 

7,081 

154,172 

234,867 

92,174 

504,442 

731,033 

6,597,891 

(6,228,987) 

368,904 

6,600,966 

(5,841,442) 

759,524 

TOTAL LIABILITIES AND EQUITY 

$ 

1,099,937 

$ 

1,710,627 

The accompanying notes are an integral part of these consolidated financial statements. 

Approved on behalf of Yellow Pages Limited by 

Robert F. MacLellan, Director 

David A. Lazzarato, Director 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED INCOME STATEMENTS 

(IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE AND PER SHARE INFORMATION) 

For the years ended December 31, 

Revenues 

Operating costs (Note 18) 

Income from operations before depreciation and amortization, impairment of 

intangible assets and restructuring and special charges 

Depreciation and amortization (Notes 7 and 8) 

Impairment of intangible assets (Note 4) 

Restructuring and special charges (Note 10) 

(Loss) income from operations 

Financial charges, net (Note 19) 

(Loss) earnings before income taxes and loss from investment in associate 

(Recovery of) provision for income taxes (Note 14) 

Loss from investment in associate 

Net (loss) earnings  

Basic (loss) earnings per share  

  $ 

2016 

817,979 

582,788 

235,191 

104,882 

600,000 

22,961 

(492,652) 

56,130 

(548,782) 

(145,517)   

440 

  $ 

(403,705) 

  $ 

(15.23) 

2015 

829,771 

569,084 

260,687 

80,837 

− 
30,834 

149,016 

60,922 

88,094 

27,039 

− 

61,055 

2.29 

  $ 

  $ 

 $ 

Weighted average shares outstanding – basic (loss) earnings per share (Note 16) 

26,500,861 

26,688,369 

Diluted (loss) earnings per share  

  $ 

(15.23) 

  $ 

2.05 

Weighted average shares outstanding – diluted (loss) earnings per share (Note 16) 

26,500,861 

33,466,228 

The accompanying notes are an integral part of these consolidated financial statements. 

36         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE (LOSS) INCOME  

(IN THOUSANDS OF CANADIAN DOLLARS) 

For the years ended December 31, 

2016 

2015 

Net (loss) earnings  

  $ 

(403,705) 

$  61,055 

Other comprehensive income:   

Items that will be reclassified subsequently to net (loss) earnings 

Net change in fair value of derivatives designated as cash flow hedges (Note 22) 

Reclassification to (loss) earnings of derivatives designated as cash flow hedges (Note 22) 

Income taxes relating to items that will be reclassified subsequently to net (loss) earnings 

Items that will not be reclassified subsequently to net (loss) earnings    

Actuarial gains (Note 11) 

Income taxes relating to items that will not be reclassified subsequently to net (loss) earnings   

Other comprehensive income 

Total comprehensive (loss) income  

1,125 

(129)   

(267)   

729 

22,101 

(5,941) 

16,160 

16,889 

  $ 

(386,816) 

− 
− 
− 

− 

  18,447 

(4,946) 

  13,501 

13,501 

$  74,556 

The accompanying notes are an integral part of these consolidated financial statements. 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         37

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
   
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY 

(IN THOUSANDS OF CANADIAN DOLLARS) 

For the years ended December 31, 

Balance, December 31, 2015 

$ 

4,031,528 

$ 

(24,965) 

$ 

1,456 

$ 

Shareholders’ 
Capital 
(Note 15) 

Restricted 
Shares 

Warrants 
(Note 15)     

Other comprehensive income 

Net loss  

Total comprehensive income (loss) 

Restricted shares settled  

Restricted shares (Note 17) 

Stock options granted (Note 17) 

− 

− 

− 

−

−

− 

Exercise of stock options (Note 17) 

157 

− 

− 

− 

3,589

(10,472)

− 

− 

− 

− 

− 

− 

− 

− 

− 

Compound 
Financial 
Instruments1 
3,619 

− 

− 

− 

− 

− 

− 

− 

Balance, December 31, 2016 

$ 

4,031,685 

$ 

(31,848) 

$ 

1,456 

$ 

3,619 

Balance, December 31, 2014 

$ 

4,030,325 

$ 

(18,981) 

$ 

1,456 

$ 

Shareholders’ 
Capital 
(Note 15) 

Restricted 
Shares 

Warrants 
(Note 15)     

Other comprehensive income 

Net earnings  

Total comprehensive income 

Restricted shares settled  

Restricted shares (Note 17) 

Stock options granted (Note 17) 

− 

− 

− 

− 

−

− 

Exercise of stock options (Note 17) 

1,203 

− 

− 

− 

854 

(6,838)

− 

− 

− 

− 

− 

− 

− 

− 

− 

Compound 
Financial 
Instruments1 
3,619 

− 

− 

− 

− 

− 

− 

− 

Balance, December 31, 2015 

$ 

4,031,528 

$ 

(24,965) 

$ 

1,456 

$ 

3,619 

1  The equity component of the exchangeable debentures presented above is net of income taxes of $1.3 million (2015 - $1.3 million).  

The accompanying notes are an integral part of these consolidated financial statements. 

38         YELLOW PAGES LIMITED 2016 ANNUAL REPORT 
2016 

Stock-based 
Compensation 
and Other Reserves 

Reduction of 
Capital Reserve 

Total Capital and 
Reserves 

Deficit 

Total  Equity 

$ 

132,275 

$ 

2,457,053 

$ 

6,600,966  $ 

(5,841,442) 

$ 

759,524 

729 

− 

729 

(3,589) 

5,578 

975 

(42) 

− 

− 

− 

− 

− 

− 

− 

729 

− 

729 

− 

(4,894) 

975 

115 

16,160 

(403,705) 

(387,545) 

− 

− 

− 

− 

16,889 

(403,705) 

(386,816) 

− 

(4,894) 

975 

115 

$ 

135,926 

$ 

2,457,053 

$ 

6,597,891  $ 

(6,228,987) 

$ 

368,904 

2015 

Stock-based 
Compensation 
and Other Reserves 

$ 

126,706 

Reduction of 
Capital Reserve 

$ 

2,457,053 

Total Capital 
and Reserves 

Deficit 

Total  Equity 

$ 

6,600,178 

$ 

(5,915,998) 

$ 

684,180 

− 

− 

− 

(854) 

5,915 

828 

(320) 

− 

− 

− 

− 

− 

− 

− 

− 

− 

− 

− 

(923) 

828 

883 

13,501 

61,055 

74,556 

− 

− 

− 

− 

13,501 

61,055 

74,556 

− 

(923) 

828 

883 

$ 

132,275 

$ 

2,457,053 

$ 

6,600,966 

$ 

(5,841,442) 

$ 

759,524 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         392016 

2015 

  $ 

(403,705) 

$ 

61,055 

104,882 

600,000 

22,961 

7,974 

(145,517) 

440 

56,130 

−− 
9,967 

(9,434) 

(13,165) 

8,145 

(33,885) 

(1,815) 

(44,865) 

158,113 

(50,787) 

(12,719) 

(35,271) 

(1,597) 

(50) 

(100,424) 

(97,325) 

(10,472) 

115 

(107,682) 

(49,993) 

67,253 

17,260 

$ 

80,837 
− 
30,834 

6,731 

27,039 

−− 
60,922 

(6,618) 

8,420 

(10,704) 

(26,629) 

− 
(26,464) 

46,664 

(54,521) 

197,566 

(69,190) 

(6,231) 

(51,063) 
− 
− 
(126,484) 

(100,650) 

(6,838) 

883 

(106,605) 

(35,523) 

102,776 

67,253 

CONSOLIDATED STATEMENTS OF CASH FLOWS 

(IN THOUSANDS OF CANADIAN DOLLARS) 

For the years ended December 31, 

OPERATING ACTIVITIES 

Net (loss) earnings  

Adjusting items  

Depreciation and amortization 

Impairment of intangible assets  

Restructuring and special charges (Note 10) 

Stock-based compensation expense  

(Recovery of) provision for income taxes recognized in net (loss) earnings  

Loss from investment in associate  

Financial charges recognized in net (loss) earnings  

Past service costs (Note 11) 

Other non-cash items 

Change in operating assets and liabilities 

Funding of post-employment benefit plans in excess of costs 

Lease incentives received 

Restructuring and special charges paid (Note 10) 

Income taxes (paid) received, net 

Interest paid 

INVESTING ACTIVITIES 

Additions to intangible assets  

Additions to property and equipment 

Business acquisitions (Note 5) 

Investment in associate (Note 6) 

Other 

FINANCING ACTIVITIES 

Repayment of long-term debt  

Purchase of restricted shares (Note 17) 

Issuance of common shares upon exercise of stock options (Note 17) 

NET DECREASE IN CASH  

CASH, BEGINNING OF YEAR 

CASH, END OF YEAR 

Supplemental disclosure of cash flow information (Note 20) 

  $ 

The accompanying notes are an integral part of these consolidated financial statements. 

40         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
1.  DESCRIPTION  

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

Yellow  Pages  Limited,  through  its  subsidiaries,  offers  local  and  national  businesses  access  to  digital  and  print  media  and 
marketing  solutions 
to  
Yellow Pages Limited (or the “Company”) represent the financial position, financial performance, cash flows and disclosures of 
Yellow Pages Limited and its subsidiaries on a consolidated basis. 

territories  of  Canada.  References  herein 

to  reach  consumers 

the  provinces  and 

in  all 

Yellow Pages Limited’s registered head office is located at 16, Place du Commerce, Montreal, Québec, Canada, H3E 2A5 and 
the common shares of Yellow Pages Limited are listed on the Toronto Stock Exchange (“TSX”) under the symbol “Y”.   

The Board of Directors (the “Board”) approved the consolidated financial statements for the years ended December 31, 2016 
and 2015 and authorized their publication on February 14, 2017.   

2.  REVISED STANDARDS 

STANDARDS,  INTERPRETATIONS  AND  AMENDMENTS  TO  PUBLISHED  STANDARDS  ADOPTED  WITH  NO 
EFFECT ON THE CONSOLIDATED FINANCIAL STATEMENTS 

The following revised standards are effective for annual periods beginning on January 1, 2016 and their adoption has not 
had  any  impact  on  the  amounts  reported  in  these  consolidated  financial  statements  but  may  affect  the  accounting  for 
future transactions or arrangements: 

Amendments to IAS 16 −− Property, Plant and Equipment, and IAS 38 − Intangible Assets: Clarification of Acceptable 
Methods of Depreciation and Amortization   

In  May  2014,  the  International  Accounting  Standards  Board  (“IASB”)  issued  Amendments  to  IAS  16  −  Property,  Plant  and 
Equipment and IAS 38 − Intangible Assets: Clarification of Acceptable Methods of Depreciation and Amortization to clarify that 
the  use  of  revenue-based  methods  to  calculate  depreciation  is  not  appropriate  as  revenue  generated  by  an  activity  that 
includes the use of an asset generally reflects factors other than the consumption of the economic benefits embodied in the 
related  asset.  The  IASB  also  clarified  that  revenue  is  generally  presumed  to  be  an  inappropriate  basis  for  measuring  the 
consumption of the economic benefits embodied in an intangible asset. This presumption may be rebutted in certain limited 
circumstances. These amendments must be applied prospectively for annual periods beginning on or after January 1, 2016. 

IAS 1 − Presentation of Financial Statements   

In December 2014, the IASB issued amendments to IAS 1 − Presentation of Financial Statements as part of its initiative to 
improve  presentation  and  disclosure  in  financial  reports.  The  amendments  to  IAS  1  clarify  the  existing  presentation  and 
disclosure requirements as they relate to materiality, order of the notes, subtotals, accounting policies and disaggregation. The 
amendments  also  provide  additional  guidance  on  the  application  of  professional  judgment  to  disclosure  requirements  when 
preparing the notes to the financial statements.  

STANDARDS, INTERPRETATIONS AND AMENDMENTS TO PUBLISHED STANDARDS THAT ARE ISSUED BUT NOT 
YET EFFECTIVE 

Certain new standards, interpretations and amendments to existing standards have been published and are mandatory for 
Yellow Pages Limited’s accounting periods beginning on or after January 1, 2017. The new standards which are considered 
to be relevant to Yellow Pages Limited’s operations are as follows: 

IFRS 15 − Revenue from Contracts with Customers 

In  May  2014,  the  IASB  issued  IFRS  15  −  Revenue  from  Contracts  with  Customers.  This  new  standard  outlines  a  single 
comprehensive model for companies to use when accounting for revenue arising from contracts with customers. It supersedes 
the IASB’s current revenue recognition standards, including IAS 18 − Revenue and related interpretations. The core principle 
of  IFRS  15  is  that  revenue  is  recognized  at  an  amount  that  reflects  the  consideration  to  which  the  company  expects  to  be 
entitled in exchange for those goods or services, applying the following five steps: 

• 

• 

Identify the contract with a customer;  

Identify the performance obligations in the contract;  

•  Determine the transaction price;  

• 

Allocate the transaction price to the performance obligations in the contract; and  

•  Recognize revenue when (or as) the company satisfies a performance obligation. 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         41

 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

This new standard also provides guidance relating to the accounting for contract costs as well as for the measurement and 
recognition of gains and losses arising from the sale of certain non-financial assets. Additional disclosures will also be required 
under  the  new  standard,  which  is  effective  for  annual  reporting  periods  beginning  on  or  after  January  1,  2018  with  earlier 
adoption  permitted.  For  comparative  amounts,  companies  have  the  option  of  using  either  a  full  retrospective  approach  or  a 
modified retrospective approach as set out in the new standard.  

On April 12, 2016, the IASB published the final clarifications to IFRS 15. The amendments are effective for annual reporting 
periods  beginning  on  or  after  January  1,  2018,  with  earlier  adoption  permitted.  The  amendments  do  not  change  the 
underlying  principles  of  the  standard  yet  clarify  how  the  principles  should  be  applied.  Yellow Pages Limited continues to 
evaluate the impact this standard will have on its consolidated financial statements. 

IFRS 9 − Financial Instruments 

In  July  2014,  the  IASB  issued  the  final  version  of  IFRS  9  −  Financial  Instruments.  IFRS  9  replaces  the  requirements  in  
IAS  39  −  Financial  Instruments:  Recognition  and  Measurement  for  classification  and  measurement  of  financial  assets  and 
liabilities. The new standard introduces a single classification and measurement approach for financial instruments, which is 
driven by cash flow characteristics and the business model in which an asset is held. This single, principle-based approach 
replaces existing rule-based requirements and results in a single impairment model being applied to all financial instruments. 
IFRS 9 also modified the hedge accounting model to incorporate the risk management practices of an entity. 

Additional disclosures will also be required under the new standard. The new standard will come into effect for annual periods 
beginning on or after January 1, 2018 with early adoption permitted. Yellow Pages Limited continues to evaluate the impact 
this standard will have on its consolidated financial statements.  

IFRS 16 −− Leases 

In January 2016, the IASB issued IFRS 16 − Leases. It supersedes the IASB’s current lease standard, IAS 17, which required 
lessees and lessors to classify their leases as either finance leases or operating leases and to account for those two types of 
leases differently. It did not require lessees to recognize assets and liabilities arising from operating leases, but it did require 
lessees to recognize assets and liabilities arising from finance leases.  

IFRS 16 sets out the principles for the recognition, measurement, presentation and disclosure of leases. It introduces a single 
lessee accounting model and requires a lessee to recognize assets and liabilities for all leases with a term of more than twelve 
months and for which the underlying asset is not of low value. A lessee is required to recognize a right-of-use asset representing 
its right to use the underlying leased asset and a lease liability representing its obligation to make lease payments.  

IFRS 16 contains disclosure requirements for lessees and lessors. This new standard will come into effect for annual periods 
beginning  on  or  after  January  1,  2019.  Earlier  application  is  permitted  for  companies  that  apply  IFRS  15  −  Revenue  from 
Contracts with Customers at or before the date of initial application of IFRS 16. Yellow Pages Limited continues to assess the 
impact this standard will have on its consolidated financial statements.  

Amendments to IAS 7 − Statement of Cash Flows 

In  January  2016,  the  IASB  published  amendments  to  IAS  7  −  Statement  of  Cash  Flows.  The  amendments  are  intended  to 
improve  information  provided  to  users  of  financial  statements  about  an  entity’s  financing  activities,  including  changes  from 
financing cash flows, changes arising from obtaining or losing control of subsidiaries or other businesses, the effect of changes 
in  foreign  exchange  rates  and  changes  in  fair  value.  They  are  effective  for  annual  periods  beginning  on  or  after  
January 1, 2017, applied prospectively, with earlier adoption permitted. The Amendments to IAS 7 are not expected to have a 
significant impact on the consolidated financial statements of Yellow Pages Limited. 

Amendments to IFRS 2 − Share-based Payment 

In  June  2016,  the  IASB  published  amendments  to  IFRS  2  −  Share-based  Payment.  The  amendments  clarify  that  the 
accounting for the effects of vesting and non-conditions on cash-settled share-based payments follow the same approach as 
for equity-settled share-based payments. The amendments also clarify the classification of share-based payment transactions 
with  net  settlement  features  as  well  as  requiring  additional  disclosures  for  these  transactions.  They  are  effective  for  annual 
periods  beginning  on  or  after  January  1,  2018,  applied  prospectively,  with  earlier  adoption  permitted.  The  amendments  to  
IFRS 2 are not expected to have a significant impact on the consolidated financial statements of Yellow Pages Limited. 

IFRIC 22 − Foreign Currency Transactions and Advance Consideration 

In  December  2016,  the  IASB  issued  an  interpretation  paper  IFRIC  22  –  Foreign  Currency  Transactions  and  Advance 
Consideration.  This  interpretation  paper  clarifies  that  the  foreign  exchange  rate  applicable  to  transactions  involving 
advance consideration paid or received is the rate at the date that the advance consideration is paid or received and a 
non-monetary asset or liability is recorded, and not the later date at which the related asset or liability is recognized in the 
financial statements. This interpretation is applicable for annual periods beginning on or after January 1, 2018, and can be 

42         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

applied  either  prospectively  or  retrospectively,  at  the  option  of  the  entity.  IFRIC  22  is  not  expected  to  have  a  significant 
impact on the consolidated financial statements of Yellow Pages Limited. 

Amendments to IFRS 12 −− Disclosure of Interest in Other Entities 

In December 2016, the IASB issued amendments to IFRS 12 – Disclosure of Interest in Other Entities as part of its 2014-
2016  Annual  Improvements  Cycle.  The  amendment  clarifies  that  the  requirement  to  disclose  summarised  financial 
information does not apply for interests in subsidiaries, associates or joint ventures which are classified, or included in a 
disposal  group  that  is  classified  as  held  for  sale  in  accordance  with  IFRS  5  –  Non-current  Assets  Held  for  Sale  and 
Discontinued  Operations.  This  amendment  is  effective  for  annual  periods  beginning  on  or  after  January  1,  2017,  with 
retrospective application. The amendments to IFRS 12 are not expected to have a significant impact on the consolidated 
financial statements of Yellow Pages Limited. 

3.  BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES 

3.1  STATEMENT OF COMPLIANCE 

These  consolidated  financial  statements  of  Yellow  Pages  Limited  and  its  subsidiaries  were  prepared  by  management  in 
accordance with IFRS. These financial statements have been prepared in accordance with the following significant accounting 
policies which have been applied consistently to all periods presented throughout the consolidated entities. 

3.2 BASIS OF MEASUREMENT  

The consolidated financial statements have been prepared on the historical cost basis except for the revaluation of certain 
assets and liabilities (including derivative instruments) at fair value as explained in the policies below. 

3.3 FUNCTIONAL AND PRESENTATION CURRENCY  

The  consolidated  financial  statements  are  presented  in  Canadian  dollars,  which  is  the  functional  and  presentation 
currency of Yellow Pages Limited.  

3.4 BASIS OF CONSOLIDATION 

3.4.1 Subsidiaries  

Subsidiaries  that  are  directly  controlled  by  Yellow  Pages  Limited  or  indirectly  controlled  through  other  consolidated 
subsidiaries are fully consolidated. Subsidiaries are all entities over which Yellow Pages Limited exercises control.  

Subsidiaries are fully consolidated from the effective date of acquisition up to the effective date of disposal. Intercompany 
assets and liabilities and transactions between fully consolidated companies are eliminated. Gains and losses on internal 
transactions  with  controlled  companies  are  fully  eliminated.  Accounting  policies  and  methods  are  modified  where 
necessary to ensure consistency of accounting treatment at the Yellow Pages Limited level. 

3.4.2 Associates  

Associates are all entities over which Yellow Pages Limited has a significant influence over the entity’s management and 
operating and financial policy, without exercising control, and generally implies holding 20% to 50% of the voting rights. 

Investments in associates are accounted for using the equity method and are initially measured at cost. Subsequently, the 
share  in  profits  or  losses  of  the  associate  attributable  to  equity  holders  of  Yellow  Pages  Limited  is  recognized  in  net 
earnings.  Included in the recognized share of net earnings is the amortization of the amortizable assets based on their 
fair value at the acquisition date.   

3.4.3 Business combinations  

Acquisitions of subsidiaries and businesses are accounted for using the acquisition method. The cost of the acquisition is 
measured at the aggregate of the fair values, at the date of exchange, of assets given, liabilities incurred or assumed, and 
equity instruments issued by Yellow Pages Limited in exchange for control of the acquiree. Transaction costs associated 
with business acquisitions are recognized in the income statement, as incurred.  

Where  a  business  combination  is  achieved  in  stages,  Yellow  Pages  Limited’s  previously  held  interests  in  the  acquired 
entity  are  re-measured  to  fair  value  at  the  acquisition  date  (the  date  Yellow  Pages  Limited  attains  control)  and  the 
resulting gain or loss, if any, is recognized in the income statement.  

3.5 CASH  

Cash consist of funds on deposit and, from time to time, highly liquid investments with a purchased maturity of three months 
or less.  

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         43

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

3.6 FINANCIAL ASSETS 

Financial assets are classified into the following specified categories: financial assets “at fair value through profit or loss” 
(“FVTPL”),  “held-to-maturity”  investments,  “available-for-sale”  (“AFS”)  financial  assets  and  “loans  and  receivables”.  The 
classification depends on the nature and purpose of the financial assets and is determined at the time of initial recognition.  

Financial  assets  designated  as  FVTPL  are  carried  at  fair  value.  Changes  in  fair  value  are  recorded  in  the  income 
statement.  Held-to-maturity  investments  and  loans  and  receivables  are  measured  at  amortized  cost  using  the  effective 
interest method. AFS financial assets are recorded at fair value on the date of acquisition, and are adjusted to fair value at 
each reporting date. The corresponding unrealized gains and losses are recorded in other comprehensive income (“OCI”) 
and  are  reclassified  to  other  income  (expense)  in  the  income  statements  when  realized  or  when  an  impairment  is 
determined. 

A financial asset is de-recognized if the contractual rights to the cash flows from the financial asset expire or the asset is 
transferred and the transfer qualifies for de-recognition. Cash and trade and other receivables are included in the loans 
and receivables category.   

3.6.1 Effective interest method 

The effective interest method is a method of calculating the amortized cost of a financial asset (liability) and of allocating 
interest (income) expense over the relevant period. The effective interest rate is the rate that exactly discounts estimated 
future  cash  flows  (including  all  fees  that  form  an  integral  part  of  the  effective  interest  rate,  transaction  costs  and  other 
premiums or discounts) through the expected life of the financial asset (liability) or, where appropriate, a shorter period.  

3.6.2 Impairment of financial assets 

Financial  assets,  other  than  those  at  FVTPL,  are  assessed  for  indicators  of  impairment  at  each  statement  of  financial 
position date. Financial assets are impaired when there is objective evidence that, as a result of one or more events that 
occurred  after  the  initial  recognition  of  the  financial  asset,  the  estimated  future  cash  flows  of  the  investment  have  been 
impacted. 

For  certain  categories  of  financial  assets,  such  as  trade  and  other  receivables,  assets  that  are  assessed  not  to  be 
impaired individually, are subsequently assessed for impairment on a collective basis. 

3.7 DEFERRED PUBLICATION COSTS 

An intangible asset is recognized for direct and incremental publication costs incurred during the sale, manufacturing and 
distribution of telephone print directories as well as the sale, provisioning and fulfillment of digital products and services. 
The intangible asset represents costs that will be recovered in future periods, when the related directories revenues are 
recognized. An intangible asset is capitalized when the following conditions are met: 

• 

• 

• 

• 

Yellow Pages Limited has control over the contract for which the costs were incurred; 

the control results from past events;  

future economic benefits are expected to flow to Yellow Pages Limited; and 

the asset is identifiable, non-monetary and without physical substance. 

Deferred  publication  costs  are  initially  measured  at  cost  and  are  amortized  over  the  same  period  in  which  the  related 
revenues are recognized. 

3.8 PROPERTY AND EQUIPMENT 

Property  and  equipment  are  recognized  at  cost  less  accumulated  depreciation  and  impairment  losses.  The  various 
components  of  property  and  equipment  are  depreciated  separately  based  on  their  estimated  useful  lives  and  therefore, 
their  depreciation  periods  are  significantly  different.  The  cost  of  an  asset  includes  the  expenses  that  are  directly 
attributable to its acquisition. All other borrowing costs are recognized in the income statement in the period in which they 
are incurred. Yellow Pages Limited has not capitalized any borrowing costs during the periods presented. 

Subsequent  costs  are  included  in  the  carrying  value  of  the  asset  or  recognized  as  a  separate  component,  where 
necessary, if it is probable that future economic benefits will flow to Yellow Pages Limited and the cost of the asset can be 
reliably measured. All other repair and maintenance costs are expensed in the year they are incurred. 

Depreciation is calculated using the straight-line method, based on the capitalized costs, less any residual value over a 
period  corresponding  to  the  useful  life  of  each  asset.  Assets  held  under  finance  leases  are  depreciated  over  their 
expected useful lives on the same basis as owned assets or, when shorter, the term of the relevant lease.  

44         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

As at December 31, 2016, the expected useful lives are as follows: 

Office equipment 

Computer equipment 

Other equipment 

Leasehold improvements 

10 years 

3 years 

3 – 12 years 

Shorter of term of lease or useful life 

The residual value, the depreciation method and the useful life of an asset are reviewed at a minimum, annually.  

Property  and  equipment  are  tested  for  impairment  when  an  indication  of  impairment  loss  exists.  When  the  asset’s 
recoverable amount is less than its net carrying value, an impairment loss is recognized. Where an individual asset does 
not generate independent cash inflows, Yellow Pages Limited determines the recoverable amount of the cash generating 
units (“CGUs”) or group of CGUs to which the asset belongs. 

3.9 LEASING 

Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of 
ownership to the lessee. All other leases are classified as operating leases. 

Assets  held  under  finance  leases  are  initially  recognized  as  assets  at  their  fair  value  at  the  inception  of  the  lease  or,  if 
lower,  at  the  present  value  of  the  minimum  lease  payments.  The  corresponding  liability  to  the  lessor  is  included  in  the 
statement of financial position as an obligation under finance lease that is included with long-term debt.  

Lease  payments  are  apportioned  between  finance  charges  and  reduction  of  the  lease  obligation  so  as  to  achieve  a 
constant  rate  of  interest  on  the  remaining  balance  of  the  liability.  Finance  charges  are  charged  directly  to  the  income 
statement, unless they are directly attributable to qualifying assets, in which case they are capitalized in accordance with 
Yellow Pages Limited’s general policy on borrowing costs.   

Operating  lease  payments  are  recognized  as  an  expense  on  a  straight-line  basis  over  the  lease  term,  except  where 
another systematic basis is more representative of the time pattern in which economic benefits from the leased asset are 
consumed. Contingent rentals  arising under operating leases are recognized as an expense in the period in which they 
are incurred. 

In  the  event  that  incentives  to  enter  into  operating  leases  are  received,  such  incentives  are  recognized  as  a  deferred 
credit. The aggregate benefit of incentives is recognized as a reduction of rental expense on a straight-line basis.  

3.10 INTANGIBLES ASSETS 

Intangible assets acquired through a business combination are identified and recognized separately from goodwill where 
they  arise  from  legal  or  contractual  rights  or  are  capable  of  being  separated  from  the  acquiree  and  sold,  transferred, 
licensed  or  exchanged.  The  cost  of  such  intangible  assets  is  deemed  to  be  their  fair  value  at  the  acquisition  date. 
Intangible  assets  not  acquired  through  a  business  combination  are  reported  at  cost  less  accumulated  amortization  and 
accumulated impairment losses.   

Internally-generated  intangible  assets,  consisting  of  software  used  by  the  Company,  are  recognized  to  the  extent  the 
criteria in IAS 38 − Intangible Assets are met. Development costs for internally-generated intangible assets are capitalized 
at cost if, and only if, Yellow Pages Limited can demonstrate: 

• 

• 

• 

• 

• 

• 

the technical feasibility of completing the asset so that it will be available for use or sale;   

the intention to complete the intangible asset and use or sell it;  

the ability to use or sell the intangible asset;  

how the intangible asset will generate probable future economic benefits;  

the availability of adequate technical, financial and other resources to complete the development and to use or 
sell the intangible asset; and 

the ability to measure reliably the expenditure attributable to the intangible asset during its development.   

The amount initially recognized for internally-generated intangible assets is the sum of the expenditures incurred from the 
date when the intangible asset first meets the recognition criteria listed above. Where no internally-generated intangible 
asset can be recognized, development expenditures are charged to the income statement in the period in which they are 
incurred. 

Internally-generated intangible assets include the cost of software tools and licenses used in the development of Yellow 
Pages Limited’s systems, as well as all  directly attributable payroll and consulting costs. These items are not amortized 
until the assets are available for use. 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         45

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

Following initial recognition, intangible assets are carried at cost less any accumulated amortization and any accumulated 
impairment loss. Intangibles assets are amortized, unless their useful lives are indefinite, as follows: 

Non-competition agreements  

Customer-related intangible assets 

Pro rata based on related revenues, not exceeding 36 months 

Straight-line over life of agreement 

Trademarks 

Domain names 

Software 

Indefinite or straight-line over 4 – 12 years 

Straight-line over 3 years 

Indefinite 

The estimated useful life and amortization method are reviewed at the end of each reporting period or annual reporting 
period, with the effect of any changes in estimate being accounted for on a prospective basis. 

An intangible asset is de-recognized on disposal, or when no future economic benefits are expected from use or disposal. 
Gains  or  losses  arising  from  the  de-recognition  of  an  intangible  asset,  measured  as  the  difference  between  the  net 
disposal proceeds or fair value, as applicable, and the carrying value of the asset, are recognized in the income statement 
when the asset is de-recognized.  

3.11 GOODWILL 

Goodwill  arising  on  the  acquisition  of  a  subsidiary  is  recognized  as  an  asset  at  the  date  that  control  is  acquired  (the 
acquisition  date).  Goodwill  is  measured  as  the  excess  of  the  sum  of  the  purchase  consideration  over  the  fair  value  of 
identifiable net assets acquired. 

Goodwill is not amortized. It is reviewed for impairment at least annually or sooner if indicators of impairment exist. Any 
impairment loss is recognized immediately in the income statement and is not subsequently reversed.  

3.12 IMPAIRMENT OF TANGIBLE AND INTANGIBLE ASSETS INCLUDING GOODWILL 

At each reporting date, Yellow Pages Limited determines whether there are any indications that the carrying values of its 
tangible and intangible assets are impaired. If any such indication exists, the recoverable amount of the asset is estimated 
in order to determine the extent of the impairment loss, if any. Where it is not possible to estimate the recoverable amount 
of an individual asset, Yellow Pages Limited estimates the recoverable amount of the CGU or group of CGUs to which the 
asset belongs. A CGU is the smallest identifiable group of assets that generate cash flows that are independent of those 
from other assets. 

Intangible  assets  with  indefinite  useful  lives,  intangible  assets  not  yet  available  for  use  and  goodwill  are  tested  for 
impairment  annually,  and  whenever  there  is  an  indication  that  the  asset  may  be  impaired. A  majority  of  the  Company’s 
intangible  assets  do  not  have  cash  inflows  independent  of  those  from  other  assets  and  as  such,  are  tested  within  their 
respective CGUs.  

The recoverable amount is the higher of fair value less costs of disposal and value in use. In assessing value in use, the 
estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market 
assessments of the time value of money and the risks specific to the asset (or CGU) for which the estimates of future cash 
flows have not been adjusted.   

If the recoverable amount of an asset (or CGU) is estimated to be less than its carrying value, the carrying value of the 
asset  (or  CGU)  is  reduced  to  its  recoverable  amount.  An  impairment  loss  is  recognized  immediately  in  the  income 
statement.  

For  the  purpose  of  impairment  testing  of  goodwill,  goodwill  is  tested  at  the  group  of  CGUs  level  which  represents  the 
lowest level where goodwill is monitored for internal management purposes. Goodwill is tested for impairment annually, or 
more frequently when there is an indication that the unit may be impaired.  

If the recoverable amount of a CGU or group of CGUs is less than the carrying amount, the impairment loss is allocated 
first to reduce the carrying amount of goodwill and then to the other assets of the unit pro-rata on the basis of the carrying 
amount of each asset in the unit. The Company does not reduce the carrying value of an asset below the highest of its fair 
value less costs of disposal and its value in use. 

3.13 TRADE AND OTHER PAYABLES  

Trade  and  other  payables,  including  accruals,  are  recorded  when  Yellow  Pages  Limited  is  required  to  make  future 
payments as a result of purchases of assets or services. Trade and other payables are carried at amortized cost. 

3.14 FINANCIAL LIABILITIES  

The  valuation  of  financial  liabilities  depends  on  their  classification.  Financial  liabilities  are  classified  as  either  financial 
liabilities “at FVTPL” or “other financial liabilities”. 

46         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

Excluding  derivative  liabilities  and  financial  liabilities  accounted  for  at  FVTPL,  Yellow  Pages  Limited  recognizes  all 
financial  liabilities,  specifically  long-term  debt,  exchangeable  debentures,  trade  and  other  payables,  initially  at  fair  value 
less transaction costs and subsequently at amortized cost, using the effective interest method. 

Financial  liabilities  designated  as  FVTPL  are  carried  at  fair  value.  Changes  in  fair  value  are  recorded  in  the  income 
statement.  Transaction  costs  incurred  in  setting  up  these  financial  liabilities  are  recognized  immediately as  expenses  in 
the income statement. 

Yellow  Pages  Limited  de-recognizes  financial  liabilities  when,  and  only  when,  Yellow  Pages  Limited’s  obligations  are 
discharged, cancelled or expire. 

3.15 PROVISIONS 

Provisions are recognized when Yellow Pages Limited has a present obligation (legal or constructive) as a result of a past 
event, it is probable that an outflow of resources will be required to settle the obligation, and a reliable estimate can be 
made of the amount of the obligation.  

The amount recognized as a provision is the best estimate of the consideration required to settle the present obligation at 
the reporting date, taking into account the risks and uncertainties surrounding the obligation. Provisions are measured at 
the  present  value  of  the  expenditures  expected  to  be  required  to  settle  the  obligation  using  a  pre-tax  rate  that  reflects 
current  market  assessments  of  the  time  value  of  money  and  the  risks  specific  to  the  obligation.  The  increase  in  the 
provision due to passage of time is recognized as a financial charge. 

3.15.1 Onerous contracts 

Present obligations arising under onerous contracts are recognized and measured as provisions. An onerous contract is 
considered  to  exist  where  Yellow  Pages  Limited  has  a  contract  under  which  the  unavoidable  costs  of  meeting  the 
obligations under the contract exceed the economic benefits expected to be received under it. 

3.15.2 Restructuring 

A  restructuring  provision  is  recognized  when  Yellow  Pages  Limited  has  developed  a  detailed  formal  plan  for  the 
restructuring  and  has  raised  a  valid  expectation  in  those  affected  that  it  will  carry  out  the  restructuring  by  starting  to 
implement the plan or announcing its main features to those affected by it. The measurement of a restructuring provision 
includes  only  the  direct  expenditures  arising  from  the  restructuring,  which  are  those  amounts  that  are  both  necessarily 
entailed by the restructuring and not associated with the ongoing activities of the entity.  

3.16 LONG-TERM DEBT  

All  long-term  debt  instruments  are  initially  stated  at  the  fair  value  of  the  consideration  received  after  deduction  of  issue 
costs. Debt instruments are subsequently measured at amortized cost. Issue costs are charged to the income statement 
together  with  the  coupon,  as  finance  costs,  on  a  constant-yield  basis  over  the  term  of  the  debt  instrument,  or  over  a 
shorter period where the lender can require earlier repayment. 

3.17 EMPLOYEE BENEFITS  

3.17.1 Defined contribution plans  

A  defined  contribution  plan  is  a  post-employment  benefit  plan  under  which  an  entity  pays  fixed  contributions  into  a 
separate  entity  and  will  have  no  legal  or  constructive  obligation  to  pay  further  amounts.  Obligations  for  contributions  to 
defined  contribution  pension  plans  are  recognized  as  an  employee  benefit  expense  in  the  income  statement  when  they 
are  due.  Prepaid  contributions  are  recognized  as  an  asset  to  the  extent  that  a  cash  refund  or  a  reduction  in  future 
payments is available.  

3.17.2 Defined benefit plans  

A defined benefit plan is a post-employment benefit plan other than a defined contribution plan. Yellow Pages Limited’s 
net obligation in respect of defined benefit pension plans is calculated separately for each plan by estimating the amount 
of  future  benefits  that  employees  have  earned  in  return  for  their  service  in  the  current  and  prior  periods;  that  benefit  is 
discounted to determine its present value. The fair value of any plan assets is deducted from the obligation. The discount 
rate  is  the  yield  at  the  reporting  date  on  high-quality  corporate  bonds  that  have  terms  to  maturity  approximating  to  the 
terms of the related pension liability adjusted for a spread to reflect any additional credit risk and that are denominated in 
the currency in which the benefits are expected to be paid. The calculation is performed annually by a qualified actuary 
using the projected benefit method prorated on service.  

Yellow  Pages  Limited  recognizes  all  actuarial  gains  and  losses  arising  subsequently  from  defined  benefit  plans  in  OCI. 
Re-measurement, comprising actuarial gains and losses, the effects of changes to the asset ceiling, if applicable, and the 
return on plan assets, excluding net interest on the defined benefit obligation, is reflected immediately in the statement of 
financial position with a charge or credit recognized in OCI. Re-measurement recognized in OCI is reflected immediately 
in retained earnings and will not be classified to the income statement. Past service costs are recognized in the income 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         47

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

statement in the period a plan amendment is announced to employees. The net interest amount, which is calculated by 
applying  the  discount  rate  to  the  net  defined  liability  or  asset  of  defined  benefit  plans,  is  included  within  net  financial 
charges while service costs are recorded in operating expenses.  

3.17.3 Other long-term employee benefits  

Yellow Pages Limited’s net obligation in respect of long-term employee benefits other than pension plans is the amount of 
future  benefit  that  employees  have  earned  in  return  for  their  service  in  the  current  and  prior  periods;  that  benefit  is 
discounted  to  determine  its  present  value,  and  the  fair  value  of  any  related  asset  is  deducted.  The  discount  rate  is  the 
yield  at  the  reporting  date  on  high  quality  corporate  bonds  that  have  terms  to  maturity  approximating  the  terms  of  the 
related obligation. The calculation is performed using the projected unit credit method. Any actuarial gains or losses are 
recognized in the period in which they arise.  

3.17.4 Termination benefits  

Termination benefits are recognized as an expense when Yellow Pages Limited can no longer withdraw the offer of those 
benefits,  or  if  earlier,  when  there  is  no  realistic  possibility  of  withdrawal  from  a  formal  detailed  plan  to  either  terminate 
employment  before  the  normal  retirement  date,  or  from  providing  termination  benefits  as  a  result  of  an  offer  made  to 
encourage voluntary redundancy. Termination benefits for voluntary redundancies are recognized as an expense if Yellow 
Pages Limited has made an offer of voluntary redundancy, it is probable that the offer will be accepted, and the number of 
acceptances can be estimated reliably. 

3.17.5 Short-term benefits 

Short-term employee benefit obligations are measured on an undiscounted basis and are expensed as the related service 
is provided. 

A  liability  is  recognized  for  the  amount  expected  to  be  paid  if Yellow  Pages  Limited  has  a  present  legal  or  constructive 
obligation to pay this amount as a result of a past service provided by the employee and the obligation can be estimated 
reliably.  

3.17.6 Share-based payment transactions  

Yellow Pages Limited’s restricted share units, performance share units, deferred share units and stock options granted to 
employees and directors are measured at the fair value of the equity instruments at the grant date.   

The restricted share units, performance share units and deferred share units granted may be settled in cash or equity at 
the Company’s option. If the restricted share unit and performance share unit plan is funded, eligible employees will receive, 
upon vesting of the instruments, common shares. The funded portion of these plans is treated as equity-settled instruments 
and  recorded  accordingly  in  equity.  In  the  event  these  plans  are  unfunded,  Yellow  Pages  Limited  will  pay  to  the  eligible 
employees and directors, upon vesting of the instruments, an amount in cash. The unfunded portion of these plans is treated 
as cash-settled instruments and recorded as a liability. At each reporting period, the liability is re-measured at fair value with 
any changes recorded in operating costs. 

The fair value determined at the grant date of the share-based instruments is expensed on a straight-line basis over the 
vesting  period,  based  on  Yellow  Pages  Limited’s  estimate  of  share-based  instruments  that  will  eventually  vest.  At  each 
reporting period, Yellow Pages Limited revises its estimate of the number of share-based instruments expected to vest. 
The  impact  of  the  revision  of  the  original  estimate,  if  any,  is  recognized  in  the  income  statement,  with  a  corresponding 
adjustment to the reserve.  

3.18 EQUITY INSTRUMENTS ISSUED BY YELLOW PAGES LIMITED 

An  equity  instrument  is  any  contract  that  evidences  a  residual  interest  in  the  assets  of  an  entity  after  deducting  all  of  its 
liabilities. Equity instruments issued by Yellow Pages Limited are recorded at the proceeds received, net of direct issue costs. 

Transaction  costs  incurred  by  Yellow  Pages  Limited  in  issuing,  acquiring  or  reselling  its  own  equity  instruments  are 
accounted  for  as  a  deduction  from  equity  to  the  extent  that  they  are  incremental  costs  directly  attributable  to  the  equity 
transaction that otherwise would have been avoided. 

3.19 OPERATING SEGMENTS  

Disclosure  of  segment  information  is  reported  in  a  manner  consistent  with  the  internal  reports  regularly  reviewed  by  
Yellow  Pages  Limited’s  Chief  Operating  Decision  Maker  in  order  to  assess  each  segment’s  performance  and  to  allocate 
resources  to  them.  The  Chief  Operating  Decision  Maker,  who  is  responsible  for  allocating  resources  and  assessing 
performance  of  the  operating  segments,  has  been  identified  as  the  President  and  Chief  Executive  Officer.  The  Company 
currently operates under one segment. 

48         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

3.20 REVENUES 

Yellow  Pages  Limited’s  revenues  are  measured  at  the  fair  value  of  the  consideration  received  or  receivable  after 
deduction of sales allowances and sales taxes.  

Print directory advertising is sold in bundles that can include several related online advertising products. Print products are 
not  sold  separately.  Revenues  from  print  directory  advertising  as  well  as  revenues  from  related  online  products  are 
recognized in the income statement rateably on a monthly basis from the point at which service is first provided over the 
life of the contract.  

Revenues from private and commercial classified advertisements and display advertisements are recognized at the time 
the advertisements are published either on a weekly or monthly basis. Revenues related to advertisements appearing on 
multiple occasions are recognized over the period the advertisements are displayed.  

3.21 DERIVATIVE FINANCIAL INSTRUMENTS 

Yellow Pages Limited enters from time to time into a variety of derivative financial instruments to manage interest rate risk 
on  its  long-term  debt  and  to  manage the  risk  of  fluctuations  in  the  share  price  of  its  common  shares  affecting  its  stock-
based compensation plans.  

Derivatives  are  initially  recognized  at  fair  value  at  the  date  a  derivative  contract  is  entered  into  and  are  subsequently  re-
measured to their fair value at each statement of financial position date. The resulting gain or loss is recognized in the income 
statement immediately unless the derivative is designated and effective as a hedging instrument, in which event the timing of 
the recognition in the income statement depends on the nature of the hedge relationship.  

Yellow Pages Limited designates certain derivatives as either hedges of the fair value of recognized assets or liabilities or 
firm commitments (fair value hedges), hedges of highly probable forecast transactions or hedges of foreign currency risk of 
firm commitments (cash flow hedges). 

3.21.1 Embedded derivatives 

Derivatives embedded in other financial instruments or other host contracts are treated as separate derivatives when their 
risks and characteristics are not closely related to those of the host contracts and the host contracts are not measured at 
fair value with changes in fair value recognized in the income statement. 

3.22 BORROWING COSTS 

Borrowing  costs  directly  attributable  to  the  acquisition  or  construction  of  qualifying  assets,  which  are  assets  that 
necessarily take a substantial period of time to get ready for their intended use, are added to the cost of those assets, until 
such time as the assets are substantially ready for their intended use. All other borrowing costs are recognized in profit or 
loss in the period in which they are incurred. The Company currently has not capitalized any borrowing costs. 

3.23 TAXATION  

Income tax expense represents the sum of the current and deferred tax. 

3.23.1 Current income tax 

Taxable profit differs from profit as reported in the consolidated income statement because it excludes items of income or 
expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible.  
Yellow Pages Limited’s liability for current income tax is calculated using tax rates that have been enacted or substantively 
enacted by the reporting date. 

3.23.2 Deferred tax 

Deferred tax is recognized on differences between the carrying values of assets and liabilities in the consolidated financial 
statements  and  the  corresponding  tax  basis  used  in  the  computation  of  taxable  profit,  and  is  accounted  for  using  the 
liability  method.  Deferred  tax  liabilities  are  generally  recognized  for  all  taxable  temporary  differences,  and  deferred  tax 
assets are generally recognized for all deductible temporary differences to the extent that it is probable that taxable profits 
will be available against which those deductible temporary differences can be utilized. Such assets and liabilities are not 
recognized  if  the  temporary  difference  arises  from  goodwill  or  from  the  initial  recognition  (other  than  in  a  business 
combination) of other assets and liabilities in a transaction that affects neither the taxable profit nor the accounting profit. 

Deferred  tax  liabilities  are  recognized  for  taxable  temporary  differences  associated  with  investments  in  subsidiaries  and 
associates,  except  where  Yellow  Pages  Limited  is  able  to  control  the  reversal  of  the  temporary  difference  and  it  is 
probable  that  the  temporary  difference  will  not  reverse  in  the  foreseeable  future.  Deferred  tax  assets  arising  from 
deductible  temporary  differences  associated  with  such  investments  and  interests  are  only  recognized  to  the  extent  it  is 
probable that there will be sufficient taxable profits against which to utilize the benefits of the temporary differences and 
they are expected to reverse in the foreseeable future. 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         49

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

The  carrying  value  of  deferred  tax  assets  is  reviewed  at  each  reporting  date  and  reduced  to  the  extent  it  is  no  longer 
probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.  

Deferred  tax  assets  and  liabilities  are  measured  at  the  tax  rates  that  are  expected  to  apply  in  the  period  in  which  the 
liability is settled or the asset realized, based on tax rates (and tax laws) that have been enacted or substantively enacted 
by  the  reporting  date.  The  measurement  of  deferred  tax  liabilities  and  assets  reflects  the  tax  consequences  that  would 
follow  from  the  manner  in  which  Yellow  Pages  Limited  expects,  at  the  reporting  date,  to  recover  or  settle  the  carrying 
amount of its assets and liabilities. 

Deferred  tax  assets  and  liabilities  are  offset  when  there  is  a  legally  enforceable  right  to  set  off  tax  assets  against  tax 
liabilities and when they relate to income taxes levied by the same taxation authority and Yellow Pages Limited intends to 
settle its tax assets and liabilities on a net basis. 

3.23.3 Current and deferred tax for the period 

Current and deferred taxes are recognized as an expense or income in the income statement, except when they relate to 
items  that  are  recognized  outside  net  earnings  (whether  in  OCI  or  directly  in  equity),  in  which  case  the  tax  is  also 
recognized outside net earnings, or where they arise from the initial accounting for a business combination. In the case of 
a business combination, the applicable tax effects are taken into account in the accounting for the business combination. 

3.24 SIGNIFICANT ESTIMATES AND JUDGMENTS 

The preparation of consolidated financial statements requires management to make estimates and assumptions that can 
affect the carrying value of certain assets and liabilities, income and expenses, and the information disclosed in the notes 
to  the  consolidated  financial  statements.  Management  reviews  these  estimates  and  assumptions  on  a  regular  basis  to 
ensure  their  pertinence  with  respect  to  past  experience  and  the  current  economic  situation.  Items  in  future  financial 
statements  could  differ  from  current  estimates  as  a  result  of  changes  in  these  assumptions.  The  impact  of  changes  in 
accounting estimates is recognized during the period in which the change took place and all affected future periods. 

The estimates and judgments made by management that are critical to the determination of the carrying value of assets 
and liabilities are addressed below.  

Significant estimates 

Business acquisitions 

As a result of the business acquisition in March 2016 of Oriole Media Corp. (doing business as JUICE Mobile), Yellow Pages 
Limited measured the fair value of JUICE Mobile’s intangible assets, namely its software, using the income approach (refer to 
Note  5  –  Business  acquisitions).  The  measurement  at  fair  value  required  significant  estimation  and  was  based  on  a 
discounted  cash  flow  model  which  maximized  the  amount  of  observable  market  inputs  as  well  as  using  forecasted  cash 
flows.  

As  a  result  of  the  business  acquisition  in  July  2015  of  9059-2114  Québec  Inc.,  a  holding  company  which  owns  all  of  the 
issued  and  outstanding  shares  of  ByTheOwner  Inc.  (collectively  “ComFree/DuProprio”  (“CFDP”)),  Yellow  Pages  Limited 
measured  the  fair  value  of  CFDP’s  intangible  assets,  namely  its  trademark,  using  the  royalty  relief  method  (refer  to  
Note  5  –  Business  acquisitions).  The  measurement  at  fair  value  required  significant  estimation  and  was  based  on  a 
discounted  cash  flow  model  which  maximized  the  amount  of  observable  market  inputs  as  well  as  using  forecasted  cash 
flows, projected over a five-year period. 

Intangible assets and goodwill 

The  valuations  associated  with  measuring  the  recoverability  of  identifiable  intangible  assets  and  goodwill  for  impairment 
analysis  purposes  involve  significant  estimates  and  assumptions,  including  those  with  respect  to  future  cash  inflows  and 
outflows,  discount  rates,  terminal  growth  rates  and  asset  lives.  These  significant  estimates  could  affect  Yellow  Pages 
Limited’s future results if the current estimates of future performance and fair values change. 

Yellow Pages Limited assesses impairment by comparing the recoverable amount of a CGU or group of CGUs to which an 
identifiable  intangible  asset  and  goodwill  belongs,  with  its  carrying  value.  The  determination  of  the  recoverable  amount 
involves significant management estimates. 

Yellow  Pages  Limited  performs  its  annual  test  for  impairment  of  indefinite  life  intangible  assets  and  goodwill  in  the  fourth 
quarter in accordance with the policy described in Note 3.12.  

Useful lives of intangible assets and property and equipment 

Yellow Pages Limited reviews the estimated useful lives of its intangible assets and property and equipment at the end of 
each  reporting  period.  At  the  end  of  the  current  reporting  period,  management  determined  that  the  useful  lives  of  its 
intangible assets and property and equipment were adequate. 

50         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

Employee future benefits 

The present value of the defined benefit obligation is determined by discounting the estimated future cash outflows using 
interest rates of high-quality corporate bonds that are denominated in the currency in which the benefits will be paid and 
that have terms to maturity approximating the terms of the related pension liability. Determination of the net benefit costs 
(recovery) requires assumptions such as the discount rate to measure defined benefit obligations and expected return on 
plan assets, the projected age of employees upon retirement, the expected rate of future compensation and the expected 
healthcare cost trend rate. Actual results may differ from results which are estimated based on assumptions.    

Income taxes 

Estimation  of  income  taxes  includes  evaluating  the  recoverability  of  deferred  tax  assets  based  on  an  assessment  of  
Yellow  Pages  Limited’s  ability  to  utilize  the  underlying  future  tax  deductions  against  future  taxable  income  before  they 
expire.  

Yellow  Pages  Limited’s  assessment  is  based  upon  existing  tax  laws  and  estimates  of  future  taxable  income.  If  the 
assessment  of  Yellow  Pages  Limited’s  ability  to  utilize  the  underlying  future  tax  deductions  changes,  Yellow  Pages 
Limited would be required to recognize more or fewer of the tax deductions as assets, which would decrease or increase 
the income tax expense in the period in which this is determined. 

Significant judgments 

Uncertain tax provisions 

Yellow Pages Limited is subject to taxation in numerous jurisdictions. Significant judgment is required in determining the 
consolidated provision for taxation. There are many transactions and calculations for which the ultimate tax determination 
is uncertain during the ordinary course of business. Yellow Pages Limited maintains provisions for uncertain tax positions 
that  it  believes  appropriately  reflect  its  risk  with  respect  to  tax  matters  under  active  discussion,  audit,  dispute  or  appeal 
with tax authorities, or which are otherwise considered to involve uncertainty. These provisions for uncertain tax positions 
are  made  using  the  best  estimate  of  the  amount  expected  to  be  paid  based  on  a  qualitative  assessment  of  all  relevant 
factors.  

Yellow Pages Limited reviews the adequacy of these provisions at each statement of financial position date. However, it is 
possible  that  at  some  future  date  an  additional  liability  could  result  from  audits  by  tax  authorities.  Where  the  final  tax 
outcome  of  these  matters  is  different  from  the  amounts  that  were  initially  recorded,  such  differences  will  affect  the  tax 
provisions in the period in which such determination is made. 

4.  IMPAIRMENT OF GOODWILL AND INTANGIBLE ASSETS 

As a majority of the intangible assets do not generate cash inflows that are largely independent of those from other assets 
or group of assets, the Company performs its impairment analysis of its intangible assets at the CGU level. The CGUs of 
the  Company  are  as  follows:  Yellow  Pages  and  Other  (includes  multiple  CGUs  for  which  the  carrying  value  of  its 
intangible  assets  with  indefinite  useful  lives  is  not  significant  in  comparison  with  the  Company’s  total  carrying  value  of 
intangible assets with indefinite useful lives). 

Goodwill was tested for impairment at the lowest level within the Company at which the goodwill is monitored for internal 
management purposes: the Other CGUs.  

During  the  fourth  quarters  of  2015  and  2016,  the  Company  completed  its  annual  impairment  analysis  and  assessed  the 
recoverability  of  its  assets  allocated  to  its  CGUs.  The  Company  calculated  the  recoverable  amounts  of  its  CGUs  using 
valuation methods which were consistent with those used in prior periods. The recoverable amounts were determined based 
on the value in use approach using a discounted cash flow model. The significant key assumptions included in the forecasted 
cash flows are based on the Company’s business plan taking into consideration growth and product mix trends. 

2016 

The cash flows are based on the 2017 budget and projected over a five-year period. Applicable terminal growth rates were 
applied. The forecasted cash flows also incorporated forecasted print revenue declines per annum between 17% and 20% 
and online revenue growth rates between 7% and 13% for the Yellow Pages and Other CGUs.   

As a result of a marked acceleration in an unfavourable change in the product mix in the Yellow Pages CGU, the Company 
recorded  an  impairment  loss  of  $600  million  as  the  Company’s  carrying  value  of  if  its  Yellow  Pages  CGU  exceeded  its 
recoverable  amount.  The  impairment  loss  was  applied  to  certain  intangible  assets  of  the  Yellow  Pages  CGU,  namely 
trademarks  and  non-competition  agreements.  The  recoverable  amount  of  the  Yellow  Pages  CGU  post-impairment  is  
$703.9 million, and represents its value in use. The recoverable amount of the Other CGUs exceeded their carrying values, 
and accordingly, no impairment was recognized.  

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         51

 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

2015 

The cash flows were based on the 2016 budget approved by the Board of Directors and projected over a five-year period. 
Applicable terminal growth rates were applied. The forecasted cash flows also incorporated forecasted print revenue declines 
per annum between 16% and 22% and online revenue growth rates between 6% and 11% for the Yellow Pages and Other 
CGUs.   

As a result of the impairment analysis, the Company determined that the recoverable amounts of its CGUs exceeded their 
carrying values and accordingly, no impairment charge was recognized. 

Carrying values and other assumptions 

Cash  flows  beyond  the  five-year  projections  of  the  plan  were  extrapolated  using  the  terminal  growth  rates  stated  in  the  table 
below. The allocation of the carrying value of the intangible assets as at December 31, 2016 and 2015 by CGU or group of CGUs, 
prior to the impairment charge, and the other key assumptions used for the value in use calculations for the December 31, 2016 
and December 31, 2015 impairment analyses are presented below: 

Carrying value of intangible assets and goodwill by CGU 

Trademarks and domain names  

Trademarks and domain names with finite lives 

Non-competition agreements  

Customer-related intangible assets 

Software 

Goodwill  

Total carrying value of intangible assets and goodwill by CGU 

$ 

1,289,665 

$ 

1  Prior to the impairment charge of $600 million, as discussed above. 

Carrying value of intangible assets and goodwill by CGU 

Trademarks and domain names  

Trademarks and domain names with finite lives 

Non-competition agreements  

Customer-related intangible assets 

Software 

Goodwill 

Yellow Pages  

Other 

Total 

  December 31, 2016¹ 

$ 

877,862 

$ 

30,374 

$ 

908,236 

3,651 

1,365 

4,944 

10,933 

45,342 

96,609 

5,745 

288,231 

4,944 

133,776 

45,342 

$ 

1,386,274 

Yellow Pages  

Other 

Total 

  December 31, 2015 

$ 

877,862 

$ 

30,374 

$ 

908,236 

6,228 

1,691 

645 

3,693 

26,829 

69,460 

8,584 

306,815 

2,985 

143,161 

26,829 

$ 

1,396,610 

2,094 

286,866 

−− 
122,843 

−− 

2,356 

305,124 

2,340 

139,468 

−− 

Total carrying value of intangible assets and goodwill by CGU 

$ 

1,327,150 

$ 

Key assumptions : 

Terminal growth rate 

December 31, 2016 

December 31, 2015 

Discount rate – post-tax 

December 31, 2016 

December 31, 2015 

Discount rate – pre-tax 

December 31, 2016 

December 31, 2015 

Yellow Pages  

Other 

Total 

-15% to 4.5% 

1% to 4.5% 

-15% to 4.5% 

1.5% to 4.5% 

-15% to 4.5% 

-15% to 4.5% 

8.4% to 13.6% 

12.2% to 15% 

8.4% to 15% 

9.9% to 15.3% 

12.8% 

9.9% to 15.3% 

15.1% to 20.6% 

14.8% to 18.6% 

14.8% to 20.6% 

16.3% to 23.1% 

15.5% to 17.3% 

15.5% to 23.1% 

52         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

Sensitivity to changes in assumptions 

The table below shows the percentages by which each key assumption must change in isolation in order for the estimated 
recoverable amount to equal to its carrying value for the Other CGUs: 

Key assumptions : 

Terminal growth rate 

Discount rate – post-tax  

Revenue decline per annum 

December 31, 2016  

Other  

-1% 

1% 

-3% 

Yellow Pages Limited has accumulated impairment losses on goodwill, intangible assets and property and equipment in 
the amounts of $5,847.8 million, $909.6 million and $10.4 million, respectively. There was no impairment loss recorded for 
the year ended December 31, 2015.  

5.  BUSINESS ACQUISITIONS  

2016 

On March 17, 2016, Yellow Pages Limited acquired the net assets of JUICE Mobile, for a purchase price of $35.3 million. 
The acquisition of JUICE Mobile, a premium advertising technology company whose programmatic platforms facilitate the 
automatic buying and selling of mobile advertising between brands and publishers, positioned Yellow Pages Limited as a 
desktop  and  mobile  national  advertising  agency,  expanding  the  Company’s  reach  of  brands  and  media  publishers.  The 
acquisition  was  fully  funded  with  cash  on  hand.  Transaction  costs  of  $1.3  million  were  incurred  during  the  year  ended 
December 31, 2016, and are included in Restructuring and special charges (refer to Note 10 – Provisions). 

The following table summarizes the transaction and the purchase price allocation: 

Fair value of business acquired 

Trade and other receivables   

Other assets 

Intangible assets  

Goodwill  

Trade and other payables 

Other liabilities 

March 17, 2016 

$ 

$ 

9,003 

644 

15,220 

18,513 

(7,802) 

(307) 

35,271 

JUICE Mobile’s revenues of $31.8 million and net loss of $6.7 million are included in the consolidated income statement from the 
date of acquisition. Yellow Pages Limited’s consolidated revenues and net loss for the year ended December 31, 2016 would 
have been $823.7 million and $405.5 million, respectively, had the JUICE Mobile acquisition occurred on January 1, 2016. 

The Company acquired in September 2016 the net assets of 9778748 Canada Inc. (“Totem”), a creative agency specializing 
in customized content creation and delivery for global brands for a purchase price of $1.2 million, payable over 3 years.   

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         53

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

2015  

In May 2015, Yellow Pages Homes Limited, a wholly-owned subsidiary of the Company, acquired the assets of Western 
Media  Group  for  a  purchase  price  of  $0.9  million.  The  purchased  assets  included  multi-platform  brands  in  Western 
Canada,  vanmag.com,  westernlivingmag.com  as  well  as  Western  Living  Magazine  and  Vancouver  Magazine.  These 
properties  generate  local  lifestyle  content  specific  to  the  Western  Canada  region,  in  the  restaurants,  real  estate  and 
lifestyle categories. The fair value of $0.9 million was mainly comprised of intangible assets.  

On  July  1,  2015,  Yellow  Pages  Limited  acquired  all  the  shares  of  the  CFDP  network  from  Square  Victoria  Digital 
Properties  Inc.  for  a  purchase  price  of  $50.2  million.  The  acquisition  of  CFDP,  a  leader  in  connecting  home  sellers  and 
buyers in Canada, will provide Yellow Pages with an increased presence in the real estate vertical, access to exclusive 
listings and the platforms required to transact directly with Canadians. The acquisition was fully funded with cash on hand. 
Transaction  costs  of  $1.3  million  were  incurred  during  the  year  ended  December  31,  2015,  and  were  included  in 
Restructuring and special charges (refer to Note 10 – Provisions). 

The following table summarizes the transaction and the purchase price allocation: 

Fair value of business acquired 

Trade and other receivables   

Other assets 

Property and equipment  

Intangible assets  

Goodwill  

Deferred income tax liabilities, net 

Trade and other payables 

Provisions 

Deferred revenues 

July 1, 2015 

1,461 

851 

1,339 

32,436 

26,829 

(6,834) 

(2,190) 

(2,087) 

(1,594) 

50,211 

$ 

$ 

CFDP’s revenues of $18.2 million and a net loss of $90 thousand for the year ended December 31, 2015, are included in the 
consolidated income statement from the date of acquisition. Yellow Pages Limited’s consolidated revenues and net earnings 
for  the  year  ended  December  31,  2015  would  have  been  $853.5  million  and  $61.7  million,  respectively,  had  the  CFDP 
acquisition occurred on January 1, 2015. 

6.  INVESTMENT IN ASSOCIATE 

On October 3, 2016, Yellow Pages Digital & Media Solutions Limited acquired a 50% ownership in 9778730 Canada Inc., 
which  holds  100%  of  Coupgon  Inc.,  a  digital  coupon  solutions  provider,  for  cash  consideration  of  $1.2  million.  Additional 
investments  during  the  year  ended  December  31,  2016  amounted  to  $0.4  million.  The  difference  between  the  acquisition 
price and the fair value of the net assets acquired was insignificant. The investment is being accounted for using the equity 
method.  

54         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

7.  PROPERTY AND EQUIPMENT 

Cost 

As at December 31, 2015 

$ 

32,700  $ 

37,425  $ 

2,139  $ 

33,911  $ 

106,175 

Office 
equipment1 

Computer 
equipment 

Other 
equipment 

Leasehold 
improvements 

 2016 

Total 

Business acquisitions  
Additions  
Disposals, write-offs and transfers 

As at December 31, 2016 

Accumulated depreciation 

As at December 31, 2015 

Depreciation expense 

Disposals, write-offs and transfers 

As at December 31, 2016 

Net book value as at December 31, 2016 

$ 

$ 

 $ 

$ 

47 

4,586 

(40) 

159 

4,180 

(75) 

22 

62 

(8) 

314 

8,961 

(3) 

542 

17,789 

(126) 

37,293  $ 

41,689  $ 

2,215  $ 

43,183  $ 

124,380 

23,778  $ 

25,348  $ 

1,384  $ 

25,111  $ 

1,470 

(37) 

25,211  $ 

12,082  $ 

6,499 

(75) 

31,772  $ 

9,917  $ 

304 

(4) 

1,684  $ 

531  $ 

4,411 

(3) 

29,519  $ 

13,664  $ 

Office 
equipment1 

Computer 
equipment 

Other 
equipment 

Leasehold 
improvements 

75,621 

12,684 

(119) 

88,186 

36,194 

 2015 

Total 

Cost 

As at December 31, 2014 

$ 

31,666  $ 

34,411  $ 

1,908  $ 

31,940  $ 

99,925 

Business acquisitions  
Additions  
Disposals, write-offs and transfers 

As at December 31, 2015 

Accumulated depreciation 

As at December 31, 2014 

Depreciation expense 

Disposals, write-offs and transfers 

As at December 31, 2015 

Net book value as at December 31, 2015 

$ 

$ 

 $ 

$ 

296 

772 

(34) 

239 

2,775 

− 

196 

72 

(37) 

698 

1,273 

− 

1,429 

4,892 

(71) 

32,700  $ 

37,425  $ 

2,139  $ 

33,911  $ 

106,175 

22,250  $ 

19,121  $ 

1,138  $ 

20,985  $ 

1,562 

(34) 

6,227 

− 

283 

(37) 

4,126 

− 

23,778  $ 

25,348  $ 

1,384  $ 

25,111  $ 

8,922  $ 

12,077  $ 

755  $ 

8,800  $ 

63,494 

12,198 

(71) 

75,621 

30,554 

1  The net book value of office equipment includes $0.3 million of assets held under finance leases (2015 - $0.6 million). 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         55

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

8.  INTANGIBLE ASSETS 

Trademarks 
and domain 
names1 

Non-
competition 
agreements  

Customer-
related 
intangible 
assets 

Software2 

 2016 

Total 
Intangible 
assets  

Cost  

As at December 31, 2015 

  $ 

936,085  $ 

532,773  $ 

6,577  $ 

327,695  $ 

1,803,130 

Business acquisitions (Note 5) 

Additions  

Impairment (Note 4) 

Disposals, write-offs and transfers 

− 
− 
(452,489) 

− 

200 

− 
(147,511) 

(3,968) 

6,230 

− 
− 
(785) 

9,720 

47,457 

− 
2 

16,150 

47,457 

(600,000) 

(4,751) 

As at December 31, 2016 

  $ 

483,596  $ 

381,494  $ 

12,022  $ 

384,874  $ 

1,261,986 

Accumulated amortization 

As at December 31, 2015 

Amortization expense 

Disposals, write-offs and transfers 

  $ 

19,265  $ 

225,958  $ 

3,592  $ 

2,839 

− 

18,784 

(3,968) 

4,009 

(523) 

As at December 31, 2016 

  $ 

22,104  $ 

240,774  $ 

7,078  $ 

184,534  $ 
66,566 
(2) 

251,098  $ 

Net book value as at December 31, 2016 

$ 

461,492  $ 

140,720  $ 

4,944  $ 

133,776  $ 

Trademarks 
and domain 
names1 

Non-
competition 
agreements  

Customer-
related 
intangible 
assets 

Software2 

433,349 

92,198 

(4,493) 

521,054 

740,932 

 2015 

Total 
Intangible 
assets  

Cost  

As at December 31, 2014 

  $ 

906,694  $ 

530,830  $ 

5,667  $ 

256,486  $ 

1,699,677 

Business acquisitions (Note 5) 

Additions  

As at December 31, 2015 

Accumulated amortization 

As at December 31, 2014 

Amortization expense 

As at December 31, 2015 

29,391 

− 

1,943 

− 

910 

− 

1,102 

70,107 

33,346 

70,107 

  $ 

936,085  $ 

532,773  $ 

6,577  $ 

327,695  $ 

1,803,130 

  $ 

16,426  $ 

207,273  $ 

837  $ 

140,174  $ 

364,710 

2,839 

18,685 

2,755 

44,360 

68,639 

  $ 

19,265  $ 

225,958  $ 

3,592  $ 

184,534  $ 

433,349 

Net book value as at December 31, 2015   

  $ 

916,820  $ 

306,815  $ 

2,985  $ 

143,161  $ 

1,369,781 

1  Trademarks and domain names with indefinite useful lives amounted to $456.8 million (2015 - $908.2 million). 
2  Software under development amounted to $10.6 million (2015 - $30 million). 

9.  TRADE AND OTHER PAYABLES  

As at 

Trade 

Accrued interest on long-term debt and exchangeable debentures 

Payroll related 

Long-term incentive plans 

Other accrued liabilities 

December 31, 2016 

December 31, 20151 

$ 

60,300 

$ 

53,720 

3,169 

7,075 

4,667 

4,282 

3,871 

7,440 

2,947 

5,649 

$ 

79,493 

$ 

73,627 

1  Certain amounts in the prior period were reclassified to conform to this year’s presentation.  

56         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

10.  PROVISIONS 

During the year ended December 31, 2016, Yellow Pages Limited recorded restructuring and special charges of $23 million. 
The majority of these costs was associated with internal reorganizations and workforce reductions, and transaction costs 
associated  with  business  acquisitions.  During  the  year  ended  December  31,  2015,  Yellow  Pages  Limited  recorded 
restructuring  and  special  charges  of  $30.8  million.  The  majority  of  these  costs  was  associated  with  workforce  reductions 
related to a corporate realignment, internal reorganizations, transaction costs associated with business acquisitions, and 
contract  terminations,  partially  offset  by  a  curtailment  gain  of  $1.6  million  related  to  workforce  reductions  (refer  to  
Note 11 – Post-employment benefits). 

The provisions for restructuring and special charges represent the present value of the best estimate of the future outflow 
of  economic  benefits  that  will  be  required  to  settle  the  provisions  and  may  vary  as  a  result  of  new  events  affecting  the 
severances and charges that will need to be paid.  

Other provisions include provisions primarily for vacation and short-term incentive plans. 

As at December 31, 2015 
Charge1 

Payments 

Surplus provision 

Reclassifications and other 

As at December 31, 2016 

Less current portion  

Non-current portion  

Provisions for 
restructuring 

Provisions for 
special charges 

Other 
provisions 

Total 
Provisions 

$ 

22,601 

$ 

17,012 

$ 

32,479 

$ 

19,198 

(28,843) 

− 
− 

3,640 

(5,042) 

− 
− 

27,831 

(29,258) 

(2,417) 

136 

$ 

$ 

12,956 

$ 

15,610 

$ 

28,771 

$ 

10,403 

13,883 

28,724 

2,553 

$ 

1,727 

$ 

47 

$ 

72,092 

50,669 

(63,143) 

(2,417) 

136 

57,337 

53,010 

4,327 

1  Included in the restructuring and special charges of $23 million on the income statement are net charges of $0.1 million not affecting the provision. 

11.  POST-EMPLOYMENT BENEFITS  

Yellow  Pages  Limited  maintains  pension  plans  with  defined  benefit  and  defined  contribution  components  which  cover 
substantially all of the employees of Yellow Pages Limited. Yellow Pages Limited maintains unfunded supplementary defined 
benefit  pension  plans  for  certain  executives  and  also  maintains  other  retirement  and  post-employment  benefits  (“other 
benefits”) plans which cover substantially all of its employees. 

The defined benefit plans typically expose the Company to actuarial risks such as investment, interest rate, longevity and 
salary risks.   

Investment risk 

Interest risk 

Longevity risk 

Salary risk 

The  present  value  of  the  defined  benefit  plan  obligation  is  calculated  using  a  discount  rate  determined  by 
reference to high quality corporate bond yields; if the actual return on plan assets is below the assumed rate, it 
will  create  a  plan  deficit.  Currently,  the  defined  benefit  plan  has  a  relatively  balanced  investment  in  equity 
securities and debt instruments. Due to the long-term nature of the defined benefit plan obligation, the pension 
committee  considers  it  appropriate  that  a  reasonable  portion  of  the  plan  assets  should  be  invested  in  equity 
instruments to leverage the return generated by the fund. 

A decrease in the bond interest rate will increase the defined benefit plan obligation, particularly on a solvency 
basis.  Although this will be partially offset by an increase in the return of the defined benefit plan’s investments, 
the impact may be material as pension liabilities are sensitive to variations in interest rates.  

The  present  value  of  the  defined  benefit  plan  liability  is  calculated  based  on  assumptions  regarding  mortality 
rates of plan participants both during and after their employment. An increase in the life expectancy of the plan 
participants will increase the defined benefit obligation. 

The  present  value  of  the  defined  benefit  plan  obligation  is  calculated  by  reference  to  the  projected  salaries  of 
plan  participants.  As  such,  a  higher  salary  increase  than  projected  of  the  plan  participants  will  increase  the 
defined benefit plan’s liability. 

The  present  value  of  the  defined  benefit  obligation  and  the  related  current  service  cost  and  past  service  costs  were 
measured using the projected benefit method prorated on service. This was based on the actuarial valuation of the plan 
assets and the present value of the defined benefit obligation which was carried out by Morneau Shepell, Fellows of the 
Canadian 
to  
December 31, 2016. For funding purposes, an actuarial valuation of the defined benefit component of the Yellow Pages 
pension plans was also performed as at December 31, 2015. 

Institute  of  Actuaries  and  Society  of  Actuaries,  as  at  December  31,  2015  and  extrapolated 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         57

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

The changes in the defined benefit obligations and in the fair value of assets and the reconciliation of the funded status of 
the  defined  benefit  plans  to  the  amount  recorded  on  the  consolidated  statements  of  financial  position  as  at  
December 31, 2016 and 2015 were as follows: 

As at 

   December 31, 2016 

December 31, 2015 

Pension 
Other 
Benefits1  Benefits 

Pension 
Benefits1 

Other 

Benefits 

Fair value of plan assets, beginning of year 

$ 

487,884  $

–  $  474,854  $ 

– 

Employer contributions 

Employee contributions 

Interest income 

Return on plan assets excluding interest income (actuarial gains) 

Benefit payments 

Administration costs 

Fair value of plan assets, end of year 

17,907   

2,002 

1,486 

19,087 

20,456 

– 

– 

– 

35,224 

1,502 

18,838 

3,089 

2,014 

– 

– 

– 

(38,952) 

(2,002) 

(44,725) 

(2,014) 

(955) 

– 

(898) 

$ 

506,913  $ 

–  $  487,884  $ 

– 

– 

Accrued benefit obligation, beginning of year 

$ 

632,599  $  37,944  $  660,501  $  41,615 

Current service cost  

Employee contributions 

Benefit payments 

Interest cost 

Curtailment gain  

Past service costs  

Actuarial (gains) losses due to: 

Experience adjustments 

Changes in demographic assumptions 

Changes in financial assumptions 

Defined benefit obligation, end of year 

Net defined benefit obligation 

5,526 

1,486 

21 

– 

9,737 

1,502 

182 

– 

(38,952) 

(2,002) 

(44,725) 

(2,014) 

24,672 

1,479 

(28) 

– 

(2,010) 

– 

(15) 

– 

– 

– 

25,848 

(1,096) 

1,507 

(538) 

(2,449)  

(4,169) 

(13,516) 

1,033 

– 

(53) 

381 

(843) 

1,208 

(3,203) 

$ 

$ 

622,450  $  38,635  $  632,599  $  37,944 

(115,537)  $  (38,635)  $  (144,715)  $  (37,944) 

1  Including unfunded supplementary defined benefit pension plans.  

While  all  the  plans  are  not  considered  fully  funded  for  financial  reporting  purposes,  registered  plans  are  funded  in 
accordance with the applicable statutory funding rules and regulations governing the particular plans. 

The  significant  assumptions  adopted  in  measuring  Yellow  Pages  Limited’s  pension  and  other  benefit  obligations  as  at  
December 31, 2016 and 2015 were as follows: 

As at 

Post-employment benefit obligation 

    Discount rate, end of year 

    Rate of compensation increase 

Net benefit plan costs  

    Discount rate (current service cost), end of preceding year 

    Discount rate (interest expense), end of preceding year 

    Rate of compensation increase 

    Weighted average duration (years) 

December 31, 2016 

December 31, 2015 

  Pension 

  Other 

Pension 

  Other 

    Benefits 

  Benefits 

  Benefits      Benefits 

3.75% 

2.25% 

3.75% 

2.25% 

4.25% 

4.00% 

2.95% 

15 

4.25% 

4.00% 

2.95% 

13 

4.00% 

2.95% 

4.00% 

4.00% 

3.00% 

15  

4.00% 

2.95% 

4.00% 

4.00% 

3.00% 

13 

For measurement purposes, an 8% annual increase in the per capita cost of covered medical care benefits (the medical 
care cost trend rate) was assumed in 2016. The rate of increase of the cost of medical care was assumed to decrease to 
7.7%  in  2017  and  gradually  decline  to  5%  by  2026  and  to  remain  at  that  level  thereafter.  A  6%  annual  increase  in  per 
capita cost of covered dental care benefits was assumed in 2016. The rate of increase of the cost of covered dental care 
was assumed to decrease to 5.8% in 2017 and gradually decline to 4% by 2026 and to remain at that level thereafter. 

58         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

The  following  table  shows  how  the  defined  benefit  obligation  as  at  December  31,  2016  would  have  been  affected  by 
changes that were reasonably possible at that date in each significant actuarial assumption: 

Decrease of 0.25% in discount rate, end of year 

Increase of 0.25% in rate of compensation  

Increase of 1% in health care cost trend rates  

Pension  
Benefits 

Other  
Benefits 

$  

$  

$  

23,808 

2,696 

N/A 

$  

$ 

$ 

1,306 

– 

3,032 

The net benefit plan costs included in the income statements are the following components: 

For the years ended December 31, 

Current service cost 

Administration costs 

Past service costs 
Service cost1 

Curtailment gain (Note 10) 

Interest cost 

Interest income  

Net interest on the net defined benefit obligation (Note 19) 

Net benefit costs (recovery) recognized in the income statement 

Actuarial (gains) losses recognized in OCI 

Total  net  benefit  plan  (recovery)  costs  for  the  Yellow  Pages 

  Pension 
Benefits 

2016 

  Other 
Benefits 

  Pension 
Benefits  

$ 

5,526 

$ 

21 

$ 

9,737 

$ 

955 

– 

6,481 

(28) 

24,672 

(19,087) 

5,585 

12,038 

(23,309) 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

– 

– 

21 

(15) 

1,479 

– 

1,479 

1,485 

1,208 

898 

(2,449) 

8,186 

(1,096) 

25,848 

(18,838) 

7,010 

14,100 

(19,808) 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

2015 

Other  
Benefits  

182 

– 

(4,169) 

(3,987) 

(538) 

1,507 

– 

1,507 

(3,018) 

1,361 

(“YP”)  defined benefit plans 

$ 

(11,271) 

$ 

2,693 

(5,708) 

$ 

(1,657) 

Net benefit plan costs for the YP defined contribution plans1 

7,157 

– 

7,125 

– 

Total net benefit plan (recovery) costs  

$ 

(4,114) 

$ 

2,693 

$ 

1,417 

$ 

(1,657) 

1  Included in operating costs. 

As  a  result  of  workforce  reductions  during  the  years  ended  December  31,  2016  and  2015,  the  number  of  employees 
covered  by 
to  a  curtailment  gain  as  at  
November 10, 2016, and October 8, 2015, respectively. 

the  pension  plans  decreased,  and 

these  restructurings  gave  rise 

During the year ended December 31, 2015, the Company amended the retirement and post-employment benefit plans for 
certain  groups  of  employees.  These  amendments  were  made  prospectively  and  applied  only  to  certain  groups  of 
employees  and  included  among  other  items  for  the  affected  employees,  the  elimination  of  post-retirement  benefits,  the 
elimination of post-retirement indexing for future service, the introduction of employee contributions and the reduction of 
short-term disability coverage. Certain of these amendments resulted in a recovery of past service costs in the amount of 
$6.6 million in 2015.  

Plan assets include primarily Canadian and foreign equities, government and corporate bonds, debentures and secured 
mortgages. Plan assets are held in trust and the asset allocation was as follows as at December 31, 2016 and 2015: 

(in percentages - %) 

Fair value of the plan assets: 

Canadian bonds and debentures 

Canadian common stocks 

Pooled fund units 

Canadian pooled equity funds 

Global pooled equity funds 

Canadian pooled fixed-income funds 

Pooled mortgage funds 

Short-term notes and treasury bills 

Cash and cash equivalents 

December 31, 2016 

December 31, 2015 

11.5 

9.5 

22.5 

31.5 

24.5 

– 

– 

0.5 

27.0 

11.0 

17.5 

31.0 

10.0 

2.0 

0.5 

1.0 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         59

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

As  at  December  31,  2016  and  2015,  the  publicly  traded  equity  securities  did  not  directly  include  any  shares  of  
Yellow Pages Limited. 

The  total  cash  payments  for  pension  and  other  benefit  plans  made  by Yellow  Pages  Limited  amounted  to  $26.8  million  for 
2016  (2015  –  $44.6  million).  Total  cash  payments  for  pension  and  other  benefit  plans  expected  in  2017  amount  to 
approximately $26.7 million.  

Yellow Pages Limited’s funding policy is to make contributions to its pension plans based on various actuarial cost methods as 
permitted by pension regulatory bodies. Yellow Pages Limited is responsible to adequately fund the plans. Contributions reflect 
actuarial assumptions concerning future investment returns, salary projections and future service benefits.  

In addition, Yellow Pages Limited recorded an expense for provincial, federal and state pension plans of $9.9 million for the year 
ended December 31, 2016 (2015 – $9 million). 

As at December 31, 2016, Yellow Pages Limited had recognized an accumulated balance of $70.1 million, net of income taxes 
of $23.4 million, in actuarial losses in OCI. 

12.  LONG-TERM DEBT 

The long-term debt is comprised of the following: 

As at 

Senior secured notes 

Obligations under finance leases 

Less current portion1 

Non-current portion  

December 31, 2016 

December 31, 2015 

$ 

$ 

$ 

309,669 

359 

310,028 

75,161 

234,867 

$ 

$ 

$ 

406,733 

620 

407,353 

98,530 

308,823 

1   The current portion of the senior secured notes may vary subject to the Excess Cash Flow clause as well as the minimum cash balance requirement post 

Mandatory Redemptions under the indenture governing the senior secured notes.  

Asset-Based Loan 

In August 2013, the Company, through its subsidiary Yellow Pages Digital & Media Solutions Limited, entered into a five-year  
$50 million asset-based loan (“ABL”) expiring in August 2018. The ABL is used for general corporate purposes. Through the 
ABL, the Company has access to the funds in the form of prime rate loans, Banker’s acceptance (“BA”) equivalent loans or 
letters  of  credit.  The  ABL  is  secured  by  a  first  priority  lien  over  the  receivables  of  the  Company.  The  ABL  is  subject  to  an 
availability  reserve  of  $5  million  if  the  Company’s  trailing  12-month  fixed  charge  coverage  ratio  is  below  1.1  times.  As  at 
December  31,  2016,  the  Company  had  $7.4  million  of  letters  of  credit  issued  and  outstanding  under  the  ABL.  As  such, 
$42.6 million of the ABL was available as at December 31, 2016. Interest is calculated based either on the BA Rate or the 
Prime Rate plus an applicable margin. 

The loan agreement governing the ABL contains restrictive covenants, including restrictions on the incurrence of additional 
indebtedness,  the  payment  of  dividends  and  other  payment  restrictions,  the  creation  of  liens,  sale  and  leaseback 
transactions, mergers, consolidations and sales of assets, and certain transactions with affiliates and its business activities. 

As at December 31, 2016 and 2015, the Company was in compliance with all covenants under the loan agreement governing 
the ABL.  

Senior Secured Notes 

On  December  20,  2012,  the  Company  through  its  subsidiary,  Yellow  Pages  Digital  &  Media  Solutions  Limited,  issued  
$800 million of 9.25% senior secured notes (“Senior Secured Notes”) maturing November 30, 2018. Interest on the Senior 
Secured  Notes  is  payable  in  cash,  quarterly  in  arrears  and  in  equal  instalments at  9.25%  per  annum  on  the  last  day  of 
February, May, August and November of each year.  

The Senior Secured Notes are unconditionally guaranteed on a senior secured basis by Yellow Pages Limited and all of its 
Restricted Subsidiaries (as such term is defined in the indenture governing the Senior Secured Notes). 

The Senior Secured Notes and each Senior Secured Note guarantee are secured by a first priority lien, subject to certain 
permitted  liens,  in  the  collateral,  which  consists  of  all  of  the  property  of  Yellow  Pages  Limited  and  the  Restricted 
Subsidiaries, whether owned on the Effective Date or thereafter acquired, other than certain excluded property. 

The indenture governing the Senior Secured Notes contains restrictive covenants, including restrictions on the incurrence 
of  additional  indebtedness,  the  payment  of  dividends  and  other  payment  restrictions,  the  creation  of  liens,  sale  and 
leaseback  transactions,  mergers,  consolidations  and  sales  of  assets,  and  certain  transactions  with  affiliates  and  its 

60         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

business  activities.  The  indenture  does  not  contain  the  obligation  to  maintain  financial  ratios.  Financial  ratio  restrictions 
only apply upon incurrence of additional indebtedness and other transactions. 

As at December 31, 2016 and 2015, the Company was in compliance with all covenants under the indenture governing 
the Senior Secured Notes. 

Mandatory Redemption 

Pursuant to the indenture governing the Senior Secured Notes, the Company is required to use an amount equal to 75% of 
its  consolidated  Excess  Cash  Flow  for  the  immediately  preceding  six-month  period  ending  March  31  or  September  30,  as 
applicable,  to  redeem  on  a  semi-annual  basis  on  the  last  day  of  May  and  November  of  each  year,  commencing  on  
May 31, 2013, at a redemption price equal to 100% of the principal amount thereof from holders on a pro rata basis, subject 
to the Company maintaining a minimum cash balance, including availability on the ABL, of $75 million immediately following 
the mandatory redemption payment subject to certain conditions. Excess Cash Flow, as defined in the indenture governing 
the  Senior  Secured  Notes,  means  the  aggregate  cash  flow  from  operating  activities  adjusted  for,  among  other 
things,   payments  relating  to  interest,  taxes,  long-term  employee  compensation  plans,  certain  pension  plan  contribution 
payments  and  the   acquisitions  of  property,  plant,  equipment  and  intangible  assets.  For  purposes  of  determining  the 
consolidated  Excess  Cash  Flow,  deductions  for  capital  expenditures  and  information  systems/  information  technology 
expenses are each subject to an annual deduction limit of $50 million. Under other circumstances, the Company may also 
have to make additional repayments on the Senior Secured Notes (refer to the indenture governing the Senior Secured 
Notes). 

Optional Redemption 

The Company may redeem all or part of the Senior Secured Notes at its option at any date, upon not less than 30 nor 
more than 60 days prior notice, at a redemption price equal to: 

• 

• 

In the case of a redemption occurring prior to May 31, 2017, 105% of the principal amount thereof, plus accrued and 
unpaid interest, if any, to the redemption date; or 

In the case of a redemption occurring on or after May 31, 2017, 100% of the principal amount thereof, plus accrued 
and unpaid interest, if any, to the redemption date. 

Obligations under finance leases 

The  Company  entered  into  several  lease  agreements  with  third  parties  for  office  equipment  and  for  software.  The 
obligations under finance leases are secured by a moveable hypothec on the office equipment leased.   

The  following  table  provides  a  reconciliation  of  our  minimum  future  lease  payments  to  the  present  value  of  our  finance 
lease obligations as at December 31, 2016: 

2017 

2018 and 2019 

Future minimum 
lease payments 

Interest 

Present value of minimum 
lease payments 

$ 

$ 

152 

221 

373 

$ 

$ 

9 

5 

14 

$ 

$ 

143 

216 

359 

13.  EXCHANGEABLE DEBENTURES  

As at 

Face value of exchangeable debentures 

Less unaccreted interest 

December 31, 2016 

December 31, 2015 

$ 

$ 

107,089 

14,915 

92,174 

$ 

$ 

107,089 

16,611 

90,478 

On  December  20,  2012,  the  Company  through  its  subsidiary  Yellow  Pages  Digital  &  Media  Solutions  Limited,  issued  
$107.5  million  of  senior  subordinated  exchangeable  debentures  (“Exchangeable  Debentures”)  due  November  30,  2022. 
Interest on the Exchangeable Debentures accrues at a rate of 8% per annum if for the applicable interest period, it is paid 
in cash, or 12% per annum if the Company makes a Payment in Kind (“PIK”) election to pay interest in respect of all or any 
part  of  the  then  outstanding  Exchangeable  Debentures  in  additional  Exchangeable  Debentures.  Interest  on  the 
Exchangeable  Debentures  is  payable  semi-annually  in  arrears,  and  in  equal  instalments  on  the  last  day  of  May  and 
November of each year. The initial fair value on December 20, 2012 of the Exchangeable Debentures was $91.6 million.  

The  Exchangeable  Debentures  are  senior  subordinated  and  unsecured  obligations  of  Yellow  Pages  Digital  &  Media 
Solutions Limited. The Exchangeable Debentures are unconditionally guaranteed on a subordinated unsecured basis by 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         61

 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

Yellow  Pages  Limited  and  all  of  its  Restricted  Subsidiaries  (as  such  term  is  defined  in  the  indenture  governing  the 
Exchangeable Debentures).  

The  indenture  governing  the  Exchangeable  Debentures  contains  restrictive  covenants,  including  restrictions  on  the 
incurrence of additional indebtedness, the payment of dividends and other payment restrictions, the creation of liens, sale 
and  leaseback  transactions,  mergers,  consolidations  and  sales  of  assets  and  certain  transactions  with  affiliates.  The 
indenture does not contain the obligation to maintain financial ratios. Financial ratio restrictions only apply upon incurrence 
of indebtedness and other transactions. 

As at December 31, 2016 and 2015, the Company was in compliance with all covenants under the indenture governing 
the Exchangeable Debentures. 

Exchange Option 

The Exchangeable Debentures are exchangeable at the holder’s option into common shares at any time at an exchange 
price per common share equal to $19.04, subject to adjustment for specified transactions. 

The  conversion  option  was  valued  at  $3.6  million,  net  of  income  taxes  of  $1.3  million,  at  the  date  of  issuance  and  is 
included in Equity. The liability portion is being accreted such that the liability at maturity equals the principal amount less 
exchanges. 

Optional Redemption 

The  Company  may,  at  any  time  on  or  after  the  date  on  which  all  of  the  Senior  Secured  Notes  have  been  paid  in  full, 
redeem all or part of the Exchangeable Debentures at its option at a redemption price equal to: 

• 

• 

in the case of a redemption occurring prior to May 31, 2021, 110% of the principal amount thereof, plus accrued and 
unpaid interest, if any, to the redemption date; or 

in the case of a redemption occurring on or after May 31, 2021, 100% of the principal amount thereof, plus accrued 
and unpaid interest, if any, to the redemption date. 

The redemption option for cash is an embedded derivative and is recorded at fair value on the consolidated statements of 
financial  position  with  changes  in  fair  value  recognized  in  financial  charges.  The  fair  value  was  $0.1  million  as  at  
December 31, 2016 (2015 – $0.5 million).  

14. 

INCOME TAXES 

A reconciliation of income taxes at Canadian statutory rates with reported income taxes is as follows: 

(Losses) earnings before income taxes and loss from investment in associate 
Combined Canadian federal and provincial tax rates1 
Income tax (recovery) expense at statutory rates 

Increase (decrease) resulting from: 

Non-deductible expenses for tax purposes 

Settlement of tax assessments 

Other 

For the years ended December 31, 

2016 

(548,782) 

26.88% 

(147,509) 

$ 

$ 

$$ 

$$ 

1,354 

273 

365 

2015 

88,094 

26.70% 

23,521 

1,120 

1,045 

1,353 

(Recovery of) provision for income taxes 

$$ 

(145,517) 

$  

27,039 

1   The combined applicable statutory tax rate increased by 0.18% resulting mainly from the provincial allocation of revenues earned and the increase in the 

Alberta, New Brunswick and Newfoundland statutory tax rates. 

(Recovery of) provision for income taxes includes the following amounts: 

Current  

Deferred  

62         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

For the years ended December 31, 

2016 

89 

(145,606) 

(145,517) 

$ 

$ 

$$ 

$$ 

2015 

254 

26,785 

27,039 

 
 
 
  
  
 
 
  
 
  
 
  
 
 
  
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

Deferred income tax (assets) liabilities are attributable to the following items: 

Deferred 
financing 
costs 

Non-capital 
losses carry 
forward 

Deferred 
revenues 

Post-
employment 
benefits 

Property and 
equipment 
and lease 
incentives 

Exchang-
eable 
Deben-
tures 

Accrued 
liabilities 

Intangible 
assets 

Deferred 
income tax 
liabilities 
(assets), 
net 

$ 

(4,521)  $ 

(15,988)  $ 

(5,610)  $ 

(52,113)  $ 

(10,923)  $ 

10,919  $ 

4,581  $  160,887  $ 

87,232 

December 31, 

2015 

Business 

acquisitions 

– 

– 

– 

– 

– 

– 

– 

128 

128 

 Expense 
(benefit) 
to income 
statement 

Expense to OCI 

December 31, 

3,947 

(10,686) 

1,571 

– 

– 

– 

171 

6,208 

2,679 

6,736 

(477) 

(149,547) 

(145,606) 

– 

– 

– 

–  

6,208 

2016 

$ 

(574)  $ 

(26,674)  $ 

(4,039)  $ 

(45,734)  $ 

(8,244)  $ 

17,655  $ 

4,104  $ 

11,468  $ 

(52,038) 

Deferred 
financing 
costs 

Non-capital 
losses carry 
forward 

Deferred 
revenues 

Post-
employment 
benefits 

Property and 
equipment 
and lease 
incentives 

Exchang-
eable 
Deben-
tures 

Accrued 
liabilities 

Intangible 
assets 

Deferred 
income tax 
liabilities 
(assets), 
net 

$ 

(34)  $ 

(10,826)  $ 

(7,607)  $ 

(64,226)  $ 

(10,520)  $ 

1,525  $ 

4,987  $  135,368  $ 

48,667 

December 31, 

2014 

Business 

acquisitions 

– 

(1,383) 

– 

– 

– 

(156) 

– 

8,373 

6,834 

 (Benefit) 

expense 
to income 
statement 

Expense to OCI 

Other 

December 31, 

(5,052) 

(3,060) 

1,997 

– 

565 

– 

(719) 

– 

– 

7,167 

4,946 

– 

(403) 

9,550 

(406) 

16,992 

26,785 

– 

– 

– 

– 

– 

– 

–  

154 

4,946 

–  

2015 

$ 

(4,521)  $ 

(15,988)  $ 

(5,610)  $ 

(52,113)  $ 

(10,923)  $ 

10,919  $ 

4,581  $  160,887  $ 

87,232 

As  at  December  31,  2016,  the  Company  had  not  recognized  deferred  income  tax  assets  with  respect  to  foreign  operating 
losses  of  $161.4  million  which  expire  from  2028  to  2036,  Canadian  capital  losses  of  $10.3  million  which  can  be  utilized 
indefinitely, and deductible temporary differences of $153.8 million. 

As at December 31, 2016, the Company and its subsidiaries had non-capital losses totalling approximately $96.4 million that 
may  be  applied  against  future  taxable  income.  These  non-capital  losses  expire  gradually  between  2027  and  2036.  The 
Company recognized a deferred income tax asset on non-capital losses because it is probable that sufficient taxable profit 
will be available from current operations in the near future. 

15.  SHAREHOLDERS’ CAPITAL  
Common shares 

Balance, December 31, 2015 
Exercise of stock options (Note 17)  

Exchange of common share purchase warrants 

Balance, December 31, 2016 

For the year ended December 31, 2016 
Amount  

Number of Shares 

28,063,919 
11,375 

10 

$  4,031,528 
157 

– 

28,075,304 

$  4,031,685 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         63

 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

Balance, December 31, 2014 

Exercise of stock options (Note 17)  

Exchange of common share purchase warrants  

Balance, December 31, 2015 

Warrants 

For the year ended December 31, 2015 

Number of Shares 

Amount  

27,976,661 

$  4,030,325 

87,250 

8 

1,203 

– 

28,063,919 

$  4,031,528 

On December 20, 2012, the Company issued 2,995,506 common share purchase warrants (“Warrants”).  

During the years ended December 31, 2016 and 2015, 10 and 8 Warrants, respectively, were exercised in exchange for 10 
and 8 common shares of Yellow Pages Limited, respectively. As at December 31, 2016 and 2015, the Company had a total of 
2,995,488 and 2,995,498 Warrants outstanding, respectively.  

Each Warrant is transferable and entitles the holder to purchase one common share of Yellow Pages Limited at an exercise 
price of $28.16 per Warrant payable in cash at any time on or prior to December 20, 2022. The fair value of the Warrants on  
December 20, 2012 was $1.5 million. 

The fair value of the Warrants was calculated using a binomial option pricing model with the following assumptions: 

Risk free interest rate 

Expected life 

Expiry date 

Expected volatility 

16.  EARNINGS PER SHARE 

2.27% 

10 years 

December 20, 2022 

33.5% 

The following table reconciles the weighted average number of shares outstanding used in computing basic earnings per share 
to the weighted average number of shares outstanding used in computing diluted earnings per share as well as net earnings 
used in the computation of basic earnings per share to net earnings adjusted for any dilutive effect: 

For the years ended December 31, 

2016 

2015 

Weighted average number of shares outstanding used in computing basic (loss) earnings per share 
Dilutive effect of restricted share units and performance share units 

26,500,861 
– 

Dilutive effect of stock options 

Dilutive effect of Exchangeable Debentures 

– 

– 

26,688,369 
1,082,187 

71,250 

5,624,422 

Weighted average number of shares outstanding used in computing diluted (loss) earnings 

per share 

For the years ended December 31, 

Net (loss) earnings used in the computation of basic (loss) earnings per share 
Impact of assumed conversion of Exchangeable Debentures, net of applicable taxes 

Net (loss) earnings adjusted for dilutive effect used in the computation of diluted (loss) 

earnings per share 

17. 

26,500,861 

33,466,228 

$ 

2016 

(403,705) 
– 

$ 

2015 

61,055 
7,393 

$ 

(403,705) 

$ 

68,448 

Yellow Pages Limited did not calculate the diluted loss per share for the year ended December 31, 2016 as the conversion of 
the restricted share units, performance share units, stock options and Exchangeable Debentures would not be dilutive to the 
loss.  For  the  year  ended  December  31,  2015,  the  diluted  earnings  per  share  calculation  did  not  take  into  consideration  the 
potential dilutive effect of the Warrants (refer to Note 15 – Shareholders’ capital) as well as certain stock options that are not in 
the money as they are not dilutive. 

64         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

17.  STOCK-BASED COMPENSATION PLANS  

Yellow Pages Limited’s stock-based compensation plans consist of restricted share units, performance share units, deferred 
share units and stock options of Yellow Pages Limited. 

Restricted Share Unit and Performance Share Unit Plan 

On May 6, 2013, Yellow Pages Limited adopted a restricted share unit and performance share unit plan (the “RSU and PSU 
Plan”) to reward key employees and officers of Yellow Pages Limited (the “Participants”). Following the implementation of the 
RSU  and  PSU  Plan,  Yellow  Pages  Limited  granted  to  Participants  a  number  of  restricted  share  units  (“RSUs”)  and/or 
performance share units (“PSUs”), as applicable, based on the volume weighted average trading price of the common shares 
for the five days immediately preceding the grant date. The RSUs are time-based awards and will vest upon the continuous 
employment of the Participants for a period of 36 months starting from the date of the grant or such other period not exceeding 
36 months determined by the Board of Directors. The PSUs are performance-based awards and will vest upon confirmation by 
the  Board  of  Directors  of  the  achievement  of  specified  performance  targets  and  upon  the  continuous  employment  of  the 
Participants  for  a  period  of  36  months  starting  from  the  date  of  the  grant  or  such  other  period  not  exceeding  36  months 
determined by the Board of Directors. The PSUs for which the performance targets have not been achieved shall automatically 
be forfeited and cancelled.   

Pursuant to the terms of the RSU and PSU Plan, if the RSU and PSU Plan is funded, Participants will receive, upon vesting of 
the RSUs and PSUs, common shares of the Company acquired on the open market. In the event the RSU and PSU Plan is 
unfunded, Yellow Pages Limited will pay to the Participant an amount in cash, equivalent to the number of RSUs or PSUs that 
have vested.   

The number of PSUs that vest could potentially reach up to one-and-a-half times the actual number of PSUs awarded if 
the actual performance reaches the maximum level of performance targets.   

During  the  year  ended  December  31,  2016,  553,709  common  shares  of  Yellow  Pages  Limited  (2015  –  417,669)  were 
purchased  on  the  open  market  of  the  TSX  by  the  trustee  appointed  under  the  RSU  and  PSU  Plan  at  a  cost  of  
$10.5  million  (2015  –  $6.8  million)  and  are  restricted  for  the  purpose  of  funding  of  the  RSU  and  PSU  Plan.  The  total 
number of common shares of Yellow Pages Limited held by the trustee for the purpose of funding the RSU and PSU Plan 
amounted to 1,686,505 as at December 31, 2016.   

The following table summarizes the status of the RSU and PSU grants during the years ended December 31: 

Number of  

Outstanding, beginning of period 

Granted 
Additional payout related to 

achievement of performance targets² 

Settled 

Forfeited 

Outstanding, end of period 

Weighted average remaining life 

RSUs 

464,924 

199,427 

– 

(159,398) 

(60,598) 

444,355 

1.1 

2016 
PSUs¹ 

520,117 

327,137 

26,259 

(85,947) 

(191,452) 

596,114 

1.1 

RSUs 

399,238 

265,716 

– 

(58,517) 

(141,513) 

464,924 

1.1 

2015 
PSUs¹ 

363,290 

360,843 

– 

– 

(204,016) 

520,117 

1.4 

1   The outstanding number of PSUs represents a payout of 100%. In addition, the potential payout in excess of 100% and limited to a maximum payout of 150% 
pursuant  to  the  achievement  of  certain  performance  targets,  amounted  to  297,990  common  shares  as  at  December  31,  2016  (2015  –  259,997  common 
shares).  

2  The  additional  payout  is  related  to  the  achievement  of  certain  performance  targets  in  excess  of  100%  and  amounted  to  an  additional  44%  for  the  year 

ended December 31, 2016 (2015 – nil). 

During  the  years  ended  December  31,  2016,  an  expense  of  $5.6  million  (2015  –  $5.9  million)  was  recorded  in  the 
consolidated income statement in operating costs in relation to the RSU and PSU Plan. 

Deferred Share Unit Plan 

On  June  12,  2013,  Yellow  Pages  Limited  adopted  a  deferred  share  unit  plan  (the  “DSU  Plan”).  The  DSU  Plan  was 
amended in October 2013 to provide for the participation by eligible employees as designated by the Board of Directors. 
The Company shall settle the vested DSUs in cash or in common shares of Yellow Pages Limited acquired on the open 
market  at  the  discretion  of  the  Company when  a  Director  leaves  the  Board  of  Directors  or  an  eligible  employee  ceases 
employment with the Company.  

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         65

 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

The following table summarizes the status of the deferred share unit (“DSU”) grants during the years ended December 31: 

Number of DSUs 

Outstanding, beginning of period 

Granted 

Variation due to change in stock price 

Outstanding and vested, end of period 

192,964 

53,928 

– 

246,892 

$ 

$ 

2016 
Liability¹ 

2,947 

825 

596 

4,368 

Number of DSUs 

151,141 
41,823 

– 

192,964 

$ 

$ 

2015 
Liability¹ 

2,959 
800 

(812) 

2,947 

1   The liability related to the DSU Plan is recorded in trade and other payables, and the expense related to the units vested and the variation due to changes 

in stock price is included in operating costs.  

Stock options 

On December 20, 2012, as part of the implementation of Yellow Pages Limited’s Recapitalization transaction, a new stock 
option plan (the “Stock Option Plan”) was adopted. The Stock Option Plan is intended to attract and retain the services of 
selected employees of Yellow Pages Limited who are in a position to make a material contribution to the successful operation 
of the business, provide meaningful incentive to management to lead Yellow Pages Limited through the transformation of its 
business and to more closely align the interests of management with those of the shareholders of Yellow Pages Limited. A 
maximum of 1,290,612 stock options may be granted under the Stock Option Plan.  

The following table summarizes the status of the stock option grants under the Stock Option Plan during the years ended 
December 31: 

2016 

Weighted average  
exercise price per 
option 

Number of options 

2015 

Weighted average 
exercise price per 
option 

Number of options 

Outstanding, beginning of period 

Granted 

Exercised 

Forfeited 

Outstanding, end of period 

Exercisable, end of period 

522,950 

251,700 

(11,375) 

(132,325) 

630,950 

186,550 

$ 
$ 

$ 

$ 

$ 

$ 

16.38 

17.83 

10.12 

17.99 

16.73 

15.38 

480,200 
243,300 

(87,250) 

(113,300) 

522,950 

78,000 

$ 
$ 

$ 

$ 

$ 

$ 

15.10 
16.50 

10.12 

16.05 

16.38 

10.12 

The following table provides additional information about Yellow Pages Limited’s Stock Option Plan as at December 31: 

Exercise price 

Number of options 
outstanding 

Weighted average  
remaining life 

Number of options 
outstanding 

Weighted average 
remaining life 

2016 

2015 

$10.12 
$16.44 

$17.83 

$17.96 

$19.61 

$20.33 

$24.65 

Outstanding, end of period 

Exercisable, end of period 

167,375 
166,050 

163,000 

4,600 

7,700 

4,900 

117,325 

630,950 

186,550 

3.3 
5.2 

6.2 

5.4 

4.5 

4.4 

4.2 

4.8 

3.6 

178,750 
195,900 

− 
9,200 

7,700 

4,900 

126,500 

522,950 

78,000 

4.4 
6.2 

− 
6.4 

5.5 

5.4 

5.2 

5.3 

4.4 

Stock options were valued using a binomial option pricing model. Expected volatility is based on the historical share price 
volatility over the average expected life of the options granted. The following table shows the key inputs into the valuation 
model for the years ended December 31:  

Weighted average grant date share price 
Exercise price 

Expected volatility  

Option life 

Risk-free interest rate 

Weighted average remaining life 

66         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

$ 
$ 

2016 

18.28 
17.83 

35% 

7 years 

1.02% 

$ 
$ 

2015 

15.90 
16.50 

38% 

7 years 

1.44% 

6.16 years 

6.16 years 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

An expense of $1.0 million was recorded during the year ended December 31, 2016 (2015 – $0.8 million) in relation to the 
Stock Option Plan. 

18.  OPERATING COSTS 

Salaries, commissions and benefits 
Supply chain and logistics1,3 
Other goods and services2,3  

Information systems 

Bad debt expense (Note 22) 

For the years ended December 31, 

2016 

2015 

$ 

300,310 

$ 

295,628 

143,487 

80,538 

45,624 

12,829 

125,995 

88,600 

47,679 

11,182 

$ 

582,788 

$ 

569,084 

1  Supply chain and logistics costs relate to external supplier costs for manufacturing and distribution of our print and online products. 

2  Other goods and services include promotion and advertising costs, real estate, office services, consulting services including contractors and professional 

fees. Operating leases recognized in operating costs during the year amounted to $22.5 million (2015 - $20.4 million). 

3  Certain expenses within other goods and services in the prior period were reclassified to supply chain and logistics to conform to this year’s presentation. 

19.  FINANCIAL CHARGES, NET  

The significant components of the financial charges are as follows: 

Interest on long-term debt and Exchangeable Debentures  
Net interest on the defined benefit obligations (Note 11) 

Sales taxes on tax assessment relating to financing costs 

Other, net 

For the years ended December 31, 
2015 

2016 

$ 

43,776 
7,064 

2,372 

2,918 

$ 

53,111 
8,517 

– 

(706) 

$ 

56,130 

$ 

60,922 

20.  SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION 

The following are non-cash transactions: 

Additions to property and equipment included in trade and other payables 

Additions to intangible assets included in trade and other payables 

Additions to property and equipment under finance leases 

21.  COMMITMENTS AND CONTINGENCIES 

For the years ended December 31, 

2016 

5,525 

2,405 

−− 

$ 

$ 

$ 

2015 

462 

5,516 

102 

$ 

$ 

$ 

a)  As  at  December  31,  2016,  Yellow  Pages  Limited  has  commitments  under  various  leases  for  premises,  equipment, 
purchase and service contract obligations for both operating and capital expenditures for each of the next five years and 
thereafter, and in the aggregate of:   

2017 

2018 

2019 

2020 

2021 

Thereafter 

Operating leases 

Other 

Total commitments 

$ 

21,417 

18,898 

17,822 

17,137 

16,249 

202,497 

$ 

31,835 

16,318 

5,199 

2,551 

1,255 

2,519 

$ 

53,252 

35,216 

23,021 

19,688 

17,504 

205,016 

$ 

294,020 

$ 

59,677 

$ 

353,697 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         67

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
     
 
 
 
     
 
 
 
     
 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

Under certain lease agreements, incentives for leasehold improvements exist. These lease incentives are accounted for in 
deferred credits and amount to $11.8 million.  

b)    Yellow  Pages  Limited  has  four  billing  and  collection  services  agreements.  The  term  of  the  Billing  and  Collection 
Services  Agreement  with  Bell  Canada  (“Bell”)  expires  on  December  31,  2017.  The  agreement  with  TELUS 
Communications  Inc.  (“TELUS”)  expires  in  2031.  The  agreement  with  MTS  Inc.  expires  on  December  31,  2017.  The 
agreement with Bell Canada Inc. (as successor to Bell Aliant Regional Communications LP) expires on April 30, 2017, with 
two automatic renewal periods for ten years. 

Pursuant  to  publication  agreements  with  each  of  Bell,  TELUS,  MTS  Inc.  and  Bell  Canada  Inc.,  Yellow  Pages  Limited 
produces alphabetical listing telephone directories for each of these companies in order for them to meet their regulatory 
obligations.   

The Company also entered into several other agreements with Bell, TELUS, MTS Inc. and Bell Canada Inc., providing for 
the use of listing information and trademarks for the publications of directories. If the Company materially fails to perform 
its  obligations  under  the  publication  agreements  mentioned  above  and  as  a  result  these  publication  agreements  are 
terminated in accordance with their terms, these other listing information and trademark licenses with Bell, TELUS, MTS 
Inc. or Bell Canada Inc., as the case may be, may also be terminated. These other agreements with Bell, TELUS, MTS 
Inc. and Bell Canada Inc. will terminate between 2017 and 2037. 

c)    Yellow  Pages  Limited  entered  into  directory  printing  agreements  with  its  printing  suppliers  to  print,  bind  and  furnish 
alphabetical, classified and combined directories as well as other publications. It also entered into distribution agreements.   

d)    Yellow  Pages  Limited  is  subject  to  various  claims  and  proceedings  which  have  been  instituted  against  it  during  the 
normal course of business for which certain of the claims are provided for and included in trade and other payables, and 
provisions  based  on  management’s  best  estimate  of  the  likelihood  of  the  outcome.  Management  believes  that  the 
disposition  of  the  matters  pending  or  asserted  is  not  expected  to  have  any  material  adverse  effect  on  the  financial 
position, financial performance or cash flows of Yellow Pages Limited. 

22.  FINANCIAL RISK MANAGEMENT  

Credit Risk 

Credit  risk  stems  primarily  from  the  potential  inability  of  a  customer  or  counterparty to  a  financial  instrument  to  meet  its 
contractual  obligations.  Yellow  Pages  Limited  is  exposed  to  credit  risk  with  respect  to  cash  and  trade  receivables  from 
customers. The carrying value of financial assets represents Yellow Pages Limited’s maximum exposure.  

Credit  risk  associated  with  cash  is  minimized  substantially  by  ensuring  that  these  financial  assets  are  placed  with 
creditworthy counterparties. An ongoing review is performed to evaluate changes in the status of counterparties.  

Yellow Pages Limited’s extension of credit to customers involves judgment. Yellow Pages Limited has established internal 
controls  designed  to  mitigate  credit  risk,  including  a  formal  credit  policy  managed  by  its  credit  department.  New 
customers,  customers  increasing  their  advertising  spend  by  a  certain  threshold  and  customers  not  respecting  payment 
terms are subject to a specific vetting and approval process. 

Yellow Pages Limited considers that it has limited exposure to concentration of credit risk with respect to trade receivables 
from customers due to its large and diverse customer base operating in numerous industries and its geographic diversity. 
There are no individual customers that account for 1% or more of revenues and there are no trade receivables from any 
one individual customer that exceeds 5% of the total balance of trade receivables at any point in time during the year.  

Bell, TELUS, MTS Inc. and Bell Canada Inc. provide Yellow Pages Limited with customer collection services with respect 
to  advertisers  who  are  also 
from  customers  on  behalf  of  
Yellow Pages Limited. Yellow Pages Limited retains the ultimate collection risk on these receivables. 

their  customers.  As  such, 

they  receive  money 

Allowance  for  doubtful  accounts  and  past  due  receivables  are  reviewed  by  management  at  each  statement  of  financial 
position date. Yellow Pages Limited updates its estimate of the allowance for doubtful accounts based on the evaluation of 
the recoverability of trade receivable balances of each customer taking into account historic collection trends of past due 
accounts  and  current  economic  conditions.  Trade  receivables  are  written  off  once  determined  not  to  be  collectible. 
Subsequent recoveries of amounts previously written off are credited to the income statement. 

68         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
The components of trade and other receivables are as follows: 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

As at 

Trade receivables 

Current  

Past due less than 180 days  

Past due over 180 days 

Trade receivables 
Other receivables1 

Trade and other receivables 

December 31, 2016 

December 31, 2015 

  $ 

$ 

$ 

  $ 

66,517 

30,620 

5,243 

102,380 

12,474 

114,854 

$ 

$ 

$ 

$ 

65,147 

26,801 

4,901 

96,849 

26,977 

123,826 

1  Other receivables as at December 31, 2015 and 2016 included a loan receivable associated with a forward contract. The balance as at December 31, 2015 

also included sales tax receivables of $16.6 million collected in 2016.  

Yellow Pages Limited’s trade receivables are stated after deducting an allowance for doubtful accounts. The movements 
in the allowance for doubtful accounts were as follows: 

As at 

Balance, beginning of year  

Bad debt expense, net of recovery 

Written-off  

Balance, end of year 

Market Risk 

(i) Interest Rate Risk 

December 31, 2016 

December 31, 2015 

$  

$ 

$  

12,683 

12,829 

(11,631) 

13,881 

$ 

19,247 

11,182 

(17,746) 

12,683 

Yellow  Pages  Limited  is  exposed  to  interest  rate  risks  resulting  from  fluctuations  in  interest  rates  on  its  ABL  with  rates 
which  are  generally  based  on  the  Prime  rate  or  Canadian  BA  rate.  Yellow  Pages  Limited  does  not  use  derivative 
instruments  to  reduce  its  exposure  to  interest  rate  risk.  The  Company  manages  its  interest  rate  risk  by  maximizing  the 
interest income earned on excess funds while maintaining the necessary liquidity to conduct its day-to-day operations. 

Yellow Pages Limited may also be exposed to fluctuations in long-term interest rates relative to the refinancing of its debt 
obligations upon their maturity. The interest rate on new long-term debt issuances will be based on the prevailing rates at the 
time of the refinancing, and will also depend on the tenor of the new debt issued. There are no upcoming maturities that will 
require  refinancing.    Changes  in  interest  rates  will  also  affect  the  fair  value  of  future  cash  flows  of Yellow  Pages  Limited’s 
fixed rate debt. As interest rates on the Senior Secured Notes and Exchangeable Debentures are fixed, the Company is not 
exposed to interest rate fluctuation risk.  

(ii) Foreign Exchange Risk 

Yellow  Pages  Limited  is  exposed  to  foreign  exchange  risk  arising  from  various  currency  transactions,  which  are  not 
significant.  Foreign  exchange  transaction  risk  arises  primarily  from  commercial  transactions  that  are  denominated  in  a 
currency  that  is  not  the  functional  currency  of  Yellow  Pages  Limited’s  business  unit  that  is  party  to  the  transaction.  
Yellow  Pages  Limited  is  exposed  to  fluctuations  in  the  U.S.  dollar.  The  effect  on  net  earnings  from  existing  U.S.  dollar 
exposures  of  a  one  point  increase  or  decrease  in  the  Canadian/U.S.  dollar  exchange  rate  is  not  significant.  The 
Company’s expenditures, net of revenues, denominated in U.S. dollars were approximately $33 million for the year ended  
December 31, 2016. In 2016, Yellow Pages Limited entered into foreign currency contracts to hedge this risk. 

Liquidity Risk 

Liquidity risk is the exposure of Yellow Pages Limited to the risk of not being able to meet its financial obligations as they 
become due.    

Yellow  Pages  Limited  manages  this  risk  by  maintaining  detailed  cash  forecasts  and  long-term  operating  and  strategic 
plans.  The  management  of  liquidity  requires  a  constant  monitoring  of  expected  cash  inflows  and  outflows  which  is 
achieved  through  a  detailed  forecast  of  the  Company’s  liquidity  position  to  ensure  adequate  and  efficient  use  of  cash 
resources.   

The Company is required to use an amount equal to 75% of its consolidated Excess Cash Flow to redeem on a semi-annual 
basis the Senior Secured Notes. This requirement is being met through internally-generated cash and cash on hand. 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         69

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

The following are the contractual maturities of the financial liabilities and related capital amounts:  

Payments due for the years following December 31, 2016 

Total 

1 year 

2 – 3 years 

4 – 5  years 

After 5 years 

Non-derivative financial liabilities 
Long-term debt1,2 
Obligations under finance leases1 
Exchangeable Debentures1 
Trade and other payables 

Provisions 

Total  

$ 

309,669 

$ 

75,018 

$ 

234,651 

$ 

359 

107,089 

79,493 

57,337 

143 

– 

79,493 

53,010 

216 

– 

– 

4,327 

$ 

553,947 

$ 

207,664 

$ 

239,194 

$ 

– 

– 

– 

– 

– 

– 

$ 

– 

– 

107,089 

– 

– 

$ 

107,089 

1 Principal amount. 
2 The repayment of the Senior Secured Notes may vary subject to the Excess Cash Flow clause under the indenture governing the Senior Secured Notes as 

well as the minimum cash balance requirement post Mandatory Redemptions under the indenture governing the Senior Secured Notes. 

Fair values 

The  fair  value  is  the  price  that  would  be  received  to  sell  an  asset  or  paid  to  transfer  a  liability  in  an  orderly  transaction 
between market participants.  

The fair value of cash, trade and other receivables, and trade and other payables is approximately equal to their carrying 
values due to their short-term maturity. The fair value of the Senior Secured Notes and the Exchangeable Debentures is 
evaluated based on quoted market prices as at the statement of financial position date. 

The  following  schedule  represents  the  carrying  values  and  the  fair  values  of  financial  instruments  not  measured  at  fair 
value in the consolidated statement of financial position as at December 31, 2016: 

Current portion of long-term debt 

Non-current portion of long-term debt 

Exchangeable Debentures 

Fair value hierarchy 

Level 

Carrying Value 

Fair Value 

1 

1 

1 

$ 

$ 

$ 

75,161 

234,867 

92,174 

$ 

$ 

$ 

77,483 

242,129 

119,672 

The three levels of fair value hierarchy are as follows: 

• 

• 

• 

Level 1 – inputs are unadjusted quoted prices of identical instruments in active markets. 

Level 2 – inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either 
directly or indirectly. 

Level  3  –  inputs  used  in  a  valuation  technique  are  not  based  on  observable  market  data  in  determining  fair 
values of the instruments. 

Determination of fair value and the resulting hierarchy requires the use of observable market data whenever available. The 
classification  of  a  financial  instrument  in  the  hierarchy  is  based  upon  the  lowest  level  of  input  that  is  significant  to  the 
measurement of fair value.   

The  following  table  summarizes  the  financial  instruments  measured  at  fair  value  in  the  consolidated  statements  of 
financial position, classified using the fair value hierarchy: 

As at 

Financial asset or liability 
Investment – available-for-sale 

Foreign currency forward contracts   

Level 

December 31, 2016  December 31, 2015 

3 

2 

$ 

$ 

3,520 

996 

$ 

$ 

3,520 

– 

Yellow  Pages  Limited’s  available-for-sale  investment  is  comprised  of  a  privately  held  equity  security  and  is  carried  at  fair 
value  based  on  estimates  on  market  rates  prevailing  at  the  statement  of  financial  position  date.  The  available-for-sale 
investment is presented in financial and other assets in the consolidated statements of financial position. 

In  order  to  mitigate  foreign  exchange  risk,  Yellow  Pages  Limited  entered  into  foreign  currency  forward  contracts  and 
designated them as cash-flow hedges for accounting purposes. The foreign currency forward contracts are presented in 
prepaid expenses in the consolidated statement of financial position as at December 31, 2016. 

70         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
   
 
   
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

23.  CAPITAL DISCLOSURES  

Yellow  Pages  Limited’s  objective  in  managing  capital  is  to  ensure  sufficient  liquidity  to  cover  financial  obligations  and 
investment requirements. Reducing debt and associated interest charges is one of the Company’s primary financial goals 
which will improve its financial flexibility and support the implementation of its strategic objectives.  

Yellow Pages Limited monitors its capital structure and makes adjustments based on the objectives described above in 
response  to  changes  in  economic  conditions  and  the  risk  characteristics  of  the  underlying  assets  and  the  Company’s 
working capital requirements. 

The  primary  measure  used  by  Yellow  Pages  Limited  to  monitor  its  financial  leverage  is  its  ratio  of  net  debt  to  Latest 
Twelve Month Adjusted EBITDA1. Yellow Pages Limited also uses other financial metrics to monitor its financial leverage 
including Fixed Charge Coverage Ratio and net debt to total capitalization. 

Yellow Pages Limited’s capital is comprised of net debt, Exchangeable Debentures and equity attributable to shareholders 
of Yellow Pages Limited as follows:  

As at 

Cash  

Senior Secured Notes (Note 12) 

Exchangeable Debentures (Note 13) 

Obligations under finance leases (Note 12) 

Net debt  
Equity attributable to shareholders  

Total capitalization  

Net debt to total capitalization 

Latest Twelve Month Adjusted EBITDA¹ 

Net debt to Latest Twelve Month Adjusted EBITDA ratio¹ 

December 31, 2016  December 31, 2015 

$ 

$ 

$ 

$ 

17,260 

309,669 

92,174 

359 

384,942 

368,904 

753,846 

51.1% 

$ 

$ 

$ 

$ 

67,253 

406,733 

90,478 

620 

430,578 

759,524 

1,190,102 

36.2% 

For the years ended December 31, 

2016 

2015 

$ 

235,191 

$ 

260,687 

1.6 

1.7 

1  Latest twelve month income from operations before depreciation and amortization, impairment of intangible assets and restructuring and special charges 
(“Latest  Twelve  Month  Adjusted  EBITDA”).  Latest  Twelve  Month  Adjusted  EBITDA  is  a  non-IFRS  measure  and  may  not  be  comparable  with  similar 
measures used by other publicly traded companies. 

24.  GUARANTEES  

In  the  normal  course  of  operations,  Yellow  Pages  Limited  has  entered  into  agreements  which  are  customary  in  the 
industry that provide for indemnifications and guarantees to counterparties in transactions involving business acquisitions, 
business dispositions and sale of assets. Yellow Pages Limited has entered into agreements which contain indemnification 
of  its  directors  and  officers  indemnifying  them  against  expenses  (including  legal  fees),  judgments,  fines  and  any  amount 
actually  and  reasonably  incurred  by  them  in  connection  with  any  action,  suit  or  proceeding  in  which  the  directors  and/or 
officers are sued as a result of their service, if they acted honestly and in good faith with a view to the best interests of Yellow 
Pages  Limited.  Yellow  Pages  Limited  benefits  from  directors’  and  officers’  liability  insurance  which  it  has  purchased.  No 
amount  has  been  accrued  in  the  consolidated  statements  of  financial  position  as  at  December  31,  2016  and  2015  with 
respect to these indemnities.  

The  nature  of  these  guarantees  prevents  Yellow  Pages  Limited  from  making  a  reasonable  estimate  of  the  maximum 
potential amount it could be required to pay to counterparties. 

25.  SEGMENTED INFORMATION  

The  Company  operates  in  a  single  business  segment  which  is  to  provide  Canadians  with  digital  and  print  media  and 
marketing solutions. 

As at December 31, 2016, Yellow Pages Limited had non-current assets, other than deferred tax assets, held in a foreign 
country (United States of America) of $1.6 million (2015 - $2.4 million). 

YELLOW PAGES LIMITED 2016 ANNUAL REPORT         71

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS – DECEMBER 31, 2016 
(ALL TABULAR AMOUNTS ARE IN THOUSANDS OF CANADIAN DOLLARS, EXCEPT SHARE INFORMATION) 

26.  LIST OF SUBSIDIARIES  

As at 

Canada 

Principal activity 

Proportion of ownership  

December 31, 

Yellow Pages Digital & Media Solutions Limited     

Digital and print media marketing solutions provider  

Yellow Pages Homes Limited 
411 Local Search Corp.  
9059-2114 Quebec Inc.  
ByTheOwner Inc.  
Juice DMS Advertising Limited¹ 

YP Dine Solutions Limited  

Bookenda Limited  

9778748 Canada Inc.² 

USA 

YPG (USA) Holdings, Inc. 

Publisher of locally-targeted real estate listings 

Digital media marketing solutions provider 

Holding company 

Real estate and related services provider  

Digital media marketing solutions provider 

Local digital restaurant guides provider 

   Booking and reservation management system provider 

Publisher 

Holding company 

Yellow Pages Digital & Media Solutions, LLC 

Operational support services provider 

Juice Mobile USA LLC¹ 

Digital media marketing solutions provider 

2016 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

2015 

100% 

100% 

100% 

100% 

100% 

– 

100% 

100% 

– 

100% 

100% 

– 

1  On March 17, 2016, Yellow Pages Limited acquired the consolidated net assets of Oriole Media Corp. (doing business as JUICE Mobile). Oriole Media 

Corp. was subsequently renamed Juice DMS Advertising Limited (refer to Note 5 – Business acquisitions). 

2  On  September  26,  2016,  Yellow  Pages  Homes  Limited  acquired  the  net  assets  of  9778748  Canada  Inc.  (doing  business  as  Totem.  Refer  to  

Note 5 – Business acquisitions). 

27.  RELATED PARTY DISCLOSURES  

Key management personnel compensation  

Yellow Pages Limited’s key management personnel have authority and responsibility for planning, directing and controlling 
the Company’s activities and consist of Yellow Pages Limited’s executive team and the Board of Directors.   

Total compensation expense for key management personnel, and the composition thereof, is as follows: 

Salary, fees and other short-term employee benefits 

Post-employment benefits 

Stock-based compensation 

Termination benefits 

For the years ended December 31, 

2016 

$ 

5,354 

$ 

437 

4,306 

1,350 

2015 

5,107 

364 

3,608 

– 

$ 

11,447 

$ 

9,079 

1  During 2016, management reassessed its key management personnel. The prior period has been revised to reflect this change in composition. 

72         YELLOW PAGES LIMITED 2016 ANNUAL REPORT

 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Head Office

16 Place du Commerce 

Verdun, Quebec

H3E 2A5

Investor Relations

Telephone: 1 877 YLO-2003 (1 877 956-2003) 

E-mail: ir.info@yp.ca

Auditor

Deloitte LLP

TSX Symbols

Y 

Common Shares

YPG.DB    Senior Subordinated Unsecured Exchangeable Debentures 

Y.WT   Warrants

Transfer Agent

CST Trust Company 

2001 Boul. Robert-Bourassa, Suite 1600 

Montreal, Quebec  H3A 2A6 

Telephone: 1 800 387-0825

E-Mail Inquiries: inquiries@canstockta.com

For further information on Yellow Pages Limited, 
visit our corporate website at corporate.yp.ca

This annual report is printed on Rolland Enviro 100, the environmentally responsible choice, 
because it is processed chlorine free, accredited Eco-Logo and 100% post-consumer. In other words,
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