Austin-based YETI Holdings, Inc. has gained prominence for its rugged outdoor and recreation products sold under the YETI brand. The company's offerings include hard and soft coolers, bags, and outdoor equipment. In addition, YETI also provides drinkware products, such as colsters, lowballs, wine tumblers, and bottles, under the Rambler brand. YETI-branded gear products, including hats, shirts, bottle openers, and ice substitutes, are also available. The company's products are sold through independent retailers like outdoor specialty stores, sporting goods retailers, and farm and ranch supply stores. YETI's website is another channel for shopping. The company caters to customers in the US, Canada, Europe, Australia, New Zealand, Hong Kong, China, Singapore, and Japan. YETI Holdings was founded in 2006 and has its headquarters in Austin.