Quarterlytics / Consumer Cyclical / Restaurants / Yum! Brands

Yum! Brands

yum · NYSE Consumer Cyclical
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Ticker yum
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Sector Consumer Cyclical
Industry Restaurants
Employees 1001-5000
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FY2015 Annual Report · Yum! Brands
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YUM! BRANDS 2015 ANNUAL REPORT

01

DEAR STAKEHOLDERS,

2015 was a landmark year for Yum! Brands. Late in the year we announced our 

intention to spin-off our China business into an independent, publicly-traded company. 

Our  decision  to  create  two  powerful,  independent,  focused  growth  companies  is  a 

classic  example  of  one  plus  one  being  greater  than  two.  Yum!  China  will  be  China’s 

largest independent restaurant company, with no meaningful external debt. New Yum! 

will be a global, diversified, franchise company with an optimized capital structure. The 

separation of these two distinctly different businesses will give shareholders the best of 

both worlds. Yum! China will be a focused China investment with strong national appeal and 

major growth potential and will target annual ongoing EPS growth of approximately 15%. 

This company will have tremendous new-unit potential in China’s growing consumer economy 

and inherent value from improving unit economics. Yum! China will also have a self-sufficient 

business model, funding all of its capital needs, while having the potential for stock buybacks in 

year one. New Yum! will be an even more highly franchised 

company with three leading global brands, leadership in 

emerging  markets,  clear  average-unit  volume  and  new-

unit growth opportunities, less volatile cash and earnings 

streams, and high shareholder cash returns. New Yum! will 

target  approximately  15%  annual  ongoing  shareholder 

return,  defined  as  EPS  growth  plus  dividend  yield. 

In addition, we intend to return approximately $6.2 billion 

in  capital  to  our  shareholders  prior  to  the  completion 

of  the  spin-off.  This  is  an  incremental  return  of  capital 

beyond our regularly planned dividend.

15% 

 ANNUAL  ONGOING  
EPS GROWTH IN CHINA

Needless to say, 2016 will be a transformational year for 
Yum!  as  we  complete  this  spin-off.  The  fundamental 
goal  of  Yum!,  however,  is  unchanged.  We  are  100% 
dedicated to building and strengthening KFC, Pizza 
Hut  and  Taco  Bell  all  around  the  world  as  strong 
brands  are  critical  to  delivering  sustained  growth 
and creating long-term shareholder value.      

$6.2 BILLION 

OF INCREMENTAL CAPITAL RETURN PRIOR TO 
CHINA BUSINESS SPIN-OFF COMPLETION

Please see our Safe Harbor Statement 
in the back following the Form 10-K.

02

CONTENTS

 02  DEAR STAKEHOLDERS

04  CHINA DIVISION 

06  KFC DIVISION

07  PIZZA HUT DIVISION

08  TACO BELL DIVISION

09  HUGE HEART 

10  CONCLUSION

      
In  2015  EPS  excluding  Special  Items  grew  to  $3.18  per  share, 

or  3%,  despite  a  7%  decline  in  the  first  half  of  the  year.  

With  restaurants  in  over  130  countries  and  territories  we  have 

foreign  exchange  exposure  from  the  impact  of  translating  our 

foreign  profits  from  local  currencies  into  U.S.  dollars.  In  2015 

we had six percentage points of foreign currency headwinds. 

Excluding  these  currency  headwinds  full-year  EPS  grew  9% 

despite  lower  than  expected  sales  in  our  China  division. 

While 2015 EPS was below our initial expectations, I was 

pleased  with  the  sales  momentum  we  generated  across 

the  majority  of  Yum!  in  the  fourth  quarter  and  look 

forward to building on this in 2016.

GREG CREED

CHIEF EXECUTIVE OFFICER 
YUM! BRANDS, INC.

YUM! CHINA

NEW YUM!

ONE PLUS  
ONE IS GREATER 
THAN TWO

FOCUSED CHINA INVESTMENT

STRONG NATIONAL APPEAL

MAJOR GROWTH POTENTIAL

TARGET APPROXIMATELY 15% 
ANNUAL ONGOING EPS GROWTH

FOCUSED, HIGH MARGIN, 
GLOBAL FRANCHISE COMPANY

MAJOR GLOBAL GROWTH

TARGET APPROXIMATELY  
15% ANNUAL ONGOING 
SHAREHOLDER RETURN

For  the  full  year  our  brand  divisions  collectively  grew  operating  profit  8%  in  constant  currency,  which  is  

in-line with our ongoing growth model target. This was led by 12% operating profit growth at Taco Bell – a 

remarkable result given the significant investments we made in the fourth quarter to position the brand for 

continued  momentum  and  category  leadership  for  years  to  come.  Operating  profit  grew  8%  in  constant 

currency in China, with impressive cost management partially offsetting weaker than originally anticipated 

sales results.

In 2015 worldwide system sales grew 5% in constant currency, which included increases of 8% at Taco Bell, 

7% at KFC, 2% at Pizza Hut and 2% in China. Same-store sales growth was positive across all three of our 

brand divisions, with Taco Bell at 5%, KFC at 3% and Pizza Hut at 1%. China’s same-store sales declined 4% 

in 2015 but we have plans to return both KFC China and Pizza Hut Casual Dining to positive growth in 2016.   

We opened 2,365 new restaurants globally in 2015. This year we expect to open nearly 2,400 new restaurants, 

which means we’re opening over 6 new restaurants a day, laying the groundwork for future growth. Given 

the plans we have laid out for each of the divisions, we’re confident in our ability to deliver 10% operating 
profit growth in constant currency in 2016, which includes the benefit of a 53rd operating week for part of our 
brand divisions.  

03

In China we  opened  743  new  restaurants  in  2015.  Our  disciplined 

approach  to  development  balances  our  continued,  strong  belief  in  China’s 

long-term growth potential and  strong  cash  paybacks on new restaurants 

with current market realities.  In 2016 we plan to open 600 more restaurants 

in  China.  This  reflects  the  opportunities  we  see  across  our  brands 

to  enter  new  trade  zones  and  expand  our  presence  in  existing  ones.  

Our net-new unit growth in 2016 will 

be similar to 2015 as we expect fewer 

closures  this  year.  We  expect  2016 

to  be  another  year  of  sequential 

operating  profit  improvement  with 

growth of 10%.

743

NEW RESTAURANT 
OPENINGS IN 2015

KFC CHINA 

KFC, which represents about 75% of China’s operating profit, 

grew same-store sales 6% in the fourth quarter, continuing 

the  sequential  improvement  we  saw  throughout  the 

year.  While  same-store  sales  declined  4%  for  the  year, 

total  system  sales  in  constant  currency  were  even  as  

we  added  175  net-new  units,  surpassing  the  5,000  

unit  mark.  KFC  has  more  than  twice  the  number  of 

restaurants  of  our  nearest  Western  QSR  competitor 

and  is  in  about  five  times  more  cities.  This  beloved 

brand reported restaurant-level margins  of  16%, a 

full percentage point higher than 2014, despite a  

decline  in  same-store  sales.  These  fundamentals 

demonstrate  our  progress 

in  productivity 

initiatives  and 

the 

tremendous  operating 

leverage  the  brand  should  realize  as  sales 

continue to improve. 

We  know  we  still  have  work  to  do  at  KFC  and  I’m  thrilled  the 

China  team  is  applying  global  best  practices,  fresh  thinking  and 

new  insights  to  revitalize  the  brand  and  achieve  traction  with 

consumers.  Early  test  results  of  proven,  global,  sales-driving 

tactics  are  encouraging  and  the  implementation  of  these 

programs  should  drive  transactions  and  benefit  the  division 

later this year. One example is box meals, which have proven 

successful globally and which we expect to be similarly well 

received in China. I can assure you we are taking the right 

steps to grow this business – and the momentum we are 

seeing makes me confident we will.   

KFC BOX MEAL

04

 
 
PIZZA HUT CASUAL DINING CHINA 

Pizza  Hut  Casual  Dining,  which  represents  about  

25%  of  China’s  operating  profit,  is  the  Western  Casual 

Dining  category  leader  with  nearly  1,600  restaurants  in 

over 400 cities. This is a lead of around 6:1 over our nearest 

259 NET-NEW PIZZA HUT CASUAL 

DINING UNITS IN 2015

Western  Casual  Dining  competitor.  In  2015  system  sales 

in  constant  currency  grew  10%  as  we  added  259  net-new 

units, but same-store sales declined 5%. The macroeconomic 
environment  and  volatile  stock  market  impacted  the  casual  

dining segment and we know we must generate more exciting 

news  and  value  to  counter  this  headwind.  We’ll  be  more  

focused  on  value  going  forward  with  workday  lunch  specials  

and  value  pizzas  –  as  well  as  other  initiatives  to  drive  traffic.  

We  have  our  work  cut  out  for  us  here,  but  the  China  team  has  a  

number of strategies and concepts in test that we expect to improve 

6:1

PIZZA HUT CASUAL 
DINING’S LEAD IN

RESTAURANT COUNT OVER NEAREST 
WESTERN CASUAL DINING COMPETITOR

results.  We  know  there 

is    substantial  runway  for 

new units and same-store 

sales  growth  for  China’s 

leading  Western  Casual 

Dining brand.  

05

NEARLY

15,000

RESTAURANTS  WORLDWIDE

KFC  is  a  franchise-led,  emerging-market  powerhouse. 

With  nearly  15,000  restaurants  in  120  countries  and 

MELBOURNE, AUSTRALIA

territories, the brand generated $16 billion in annual system sales and has grown operating profit over the last  

three years at a 9% compound annual growth rate in constant currency. I’m thrilled to see KFC’s “Always 

Original”  positioning  gaining  momentum  and  being  adopted  globally,  which  I  believe  will  lend  further 

strength to the brand.  

Franchisees opened 85% of our 705 new international restaurants in 2015. Total system sales grew 11% in 

emerging markets for the year, with particular strength in Russia and Central and Eastern Europe. In fact, 

Russia has generated system-sales growth of at least 40% in each of the last four years. We have tremendous 

potential in emerging markets, where we have a significant lead over the competition. I’m also encouraged 

by  our  recent  performance  in  developed  markets,  such  as  Australia,  the  U.S.,  and  Japan.  International 

developed markets’ system sales grew 6% in 2015 and U.S. system sales grew 2%. These results reinforce my 

confidence in the brand’s ability to drive sales going forward. We have an unbelievable ability to generate 

meaningful growth in mature markets, where we have a long established presence. We are taking our global 

brand identity and unifying that with local cultural insights to expand and grow our business all around the 

world. We are 100% focused on our real, authentic and freshly prepared food and merging that with value 

and innovation to drive results. On the international front we’ve enjoyed success with lunch and dinner box 

meals. In the U.S. we recently introduced Nashville Hot Chicken. This is a spicy version of our crispy chicken, 

inspired  by  one  of  Nashville’s  most  famous  dishes.  We’re  excited  about  the  possibility  of  this  innovative 

product finding its way into the system outside of the U.S.

NASHVILLE HOT CHICKEN

The new-unit pipeline at KFC remains impressive. In KFC’s top 12 

emerging markets, excluding China, we only have one restaurant 

per million people today. With an aggregate population of 3 billion 

people  in  these  markets,  think  of  the  potential.  Across  the  world 

we  have  plans  in  place  to  grow  sales  and  to  build  on  the  division’s 

consistent operating profit growth performance. This year we expect at 

least 675 new international restaurant openings and to grow operating 
profit 11%, which includes a one percentage point benefit from the 53rd 
operating  week.  I  am  confident  KFC  will  continue  to  excel  and  reward 
shareholders in the years to come. 

06

STUFFED GARLIC KNOTS PIZZA

At Pizza Hut U.S., which generates 

about 60% of the division’s operating profit, 

we  are  starting  to  turn  the  corner  with  our 

focused  emphasis  on  “making  it  easier  to 

get  a  better  pizza.”  This  runs  the  gamut  from 

improved  operations  and  insight-driven  food 

innovation to digital enhancements and consistent 

value. While we recognize there is a lot more work 

to  do,  we’re  now  generating  positive  momentum 

with same-store sales growth. 

525 

NEW INTERNATIONAL 
RESTAURANT OPENINGS 
PROJECTED IN 2016

Equally significant, we reached an important agreement 

with  our  U.S.  franchisees.  Starting  in  January,  we  and 

our  franchisees  began  an  overhaul  of  Pizza  Hut’s  assets, 

replacing ovens and upgrading in-store technology. From a 

marketing calendar perspective, we are focused on a balanced 

approach. You may have seen the launch of our $5 Flavor Menu, 

the most compelling value menu in the pizza business. In conjunction with our ongoing $6.99 Any Pairs deal 

it provides our customers with great value on an ongoing basis. Simultaneously, we are offering premium-

priced  innovation,  such  as  our  recent  launch  of  the  Stuffed  Garlic  Knots  Pizza,  to  protect  and  improve  

unit-level economics. 

Our international business at Pizza Hut is led by strength 

in emerging markets but offset by weakness in some 

developed markets. We believe we can apply best 

practices from the U.S. business to drive growth in 

these developed markets going forward.  In 2016 

we expect to open at least 525 new international 

restaurants. We also expect to grow operating 

profit 7% in constant currency, which includes 
a two percentage point benefit from the 53rd 
operating week.     

NEW PIZZA HUT U.S. DESIGN

07

Taco Bell delivered a fantastic 2015, surpassing $9 billion in system sales, and we expect a solid year in 

2016 as well. Taco Bell is on the cutting edge of QSR and is the industry gold standard for social engagement, 

product development, brand positioning and advertising. The brand’s Live 

Más positioning is an example of how strong brand identity can drive 

QUESALUPA

success across the spectrum. We have several new, exciting products 

launching this year, including the Quesalupa, which we introduced 

during Super Bowl 50. Our innovation focus extends beyond just 

food.  We are encouraged by early results of our delivery program 

and are developing expansion plans for additional cities. The addition 

SYSTEM SALES 
OF MORE THAN

$9 BILLION

of our loyalty program in November builds on our 

mobile  app  and  will  increase  brand  affinity  as  it  rewards  social 

behavior. Furthermore, we are focused on our core value messaging to 

drive transactions. We continue to build our breakfast day-part where 

sales are growing at twice the rate of the business as a whole. In fact, 

we grew breakfast transactions 6% in the fourth quarter. 

Given the brand’s strong economics and broad franchisee appeal, 

we continue to accelerate new-unit openings both domestically 

and  internationally.  We  had  a  record  number  of  U.S.  openings 

in 2015 and expect to build upon this in 2016. I’m particularly 

excited  that  we’re  starting  to  get  some  traction  expanding 

this  great  brand  internationally.  We  know  this  process  will 

take time, but we’re making real progress here. In 2016 we 

expect  to  open  at  least  300  global  new  restaurants  and 

to grow operating profit in constant currency 9%, which 
includes a three percentage point benefit from the 53rd 
operating  week.  Our  growth  plans  both  domestically 

and internationally will lay the groundwork for higher 

operating profit growth in the years to come.  

08

TOKYO, JAPAN

HUGE HEART Last but not least, 

I want you to know I am proud of the way 

our  three  iconic  brands  come  together 

to  show  we’re  a  company  with  a  Huge 

Heart  –  opening  doors,  growing  people 

and  truly  caring  about  the  world.  Making 

responsible  decisions  as  we  build  brands 

people trust and champion is core to us being 

a good corporate citizen. This includes leading 

the  world’s  largest  private  sector  hunger  relief 

effort,  where  we  set  the  bar  high  every  year  in 

support of World Hunger Relief and raised more 

than $35 million in cash and food donations in 2015. 

Since 2007, our efforts have raised $640 million in 

cash and food donations resulting in 2.6 billion meals 

going to people in need. Together we are making a 

meaningful difference in peoples’ lives.

GRADUATES FOR MÁS 

ADD HOPE

FEED THE WORLD AMBASSADOR PROGRAM

I am equally pleased that all of our divisions have 

meaningful  community  engagement  efforts  that 

positively  impact  the  local  communities  where 

they live and work. And trust me, we are going 

to  get  better  and  more  courageous  every  

day  at  delivering  the  high  quality,  high 

integrity  contributions  our  consumers  most 

care about in our food, people, communities 

and  environment.  I  invite  you  to  view  our 

progress  in  our  online  Corporate  Social 

Responsibility report.

 LIFE UNBOXED

09

With all this progress you can see why I am very excited about what’s happening at our company. We are 

undertaking the biggest strategic move in the history of Yum! with the planned spin-off of our China business. 

We’re  confident  this  will  create  two  powerful,  optimally-structured,  independent  companies  with  unique 

investment profiles. And, I want to assure you that while the spin-off transaction is critically important we’re 

not going to let it distract us from running the business in China or anywhere else.  

All three of our brands have significant opportunities for growth as 

“We  have  three  iconic  
  brands and are making 
 them even stronger. “
restaurant industry going forward. Yum! is in a unique position. We have three iconic brands and are making 

to  achieve  10%  growth  in  operating  profit  in  constant  currency 
this year, which includes the benefit of the 53rd operating week, 
and are setting up two separate companies that will lead the 

they progress along the journey to brand excellence. We expect 

them even stronger. As you’ve heard me say before, my goal as CEO is to build three global, iconic brands 

that people trust and champion. We are well on our way to achieving this, led by our brand positionings, 

courageous leadership and committed team members and franchisees. Needless to say, there is a lot to be 

excited about at Yum! and I could not be more pleased to lead this company into its next phase.         

Finally, I want to take the opportunity to thank several senior executives who are retiring from Yum!, each 

of whom made significant contributions to the company for many years. First and foremost, David Novak, 

who will step down as Executive Chairman in May, completing his retirement plan. As co-founder, Executive 

Chairman  and  former  CEO,  David’s  contributions  to  this  company  are  far  too  many  to  put  into  words.   

He has created a world-class company, renowned recognition culture and high-performance orientation that 

will  stand  the  test  of  time.  As  a  result,  our  shareholders  were  well-rewarded  during  his 

tenure. David served as a caring and inspirational coach and mentor to many, including 

me. I thank him for his visionary leadership and for entrusting our company to the next 

generation of leaders. I’d also like to thank Sam Su, who retired in August from Yum! 

China  as  Chairman  and  CEO,  and  as  Vice  Chairman  of  Yum!  Brands.  Sam  is  a  true 

pioneer who led the tremendous growth of our China business, creating one of the 

FEED
THE 
WORLD

finest restaurant companies in the world. Lastly, I’d like to recognize Massimo Ferragamo, who also will be 

stepping off the Board. He joined the company at its inception and has been an invaluable Director since 

that  time.    We  owe  each  of  them  a  debt  of  gratitude  and  wish  them  continued  success  and  happiness.  

And  of  course,  I  thank  our  Board  of  Directors,  employees  and  franchisees  around  the  globe,  whose 
contributions are truly inspiring and who are helping Yum! Feed The World. 

Cheers,

GREG CREED

CHIEF EXECUTIVE OFFICER 
YUM! BRANDS, INC.

10

          
YUM! Brands, Inc.
1441 Gardiner Lane
Louisville, Kentucky 40213

April 8, 2016

Dear Fellow Shareholders:

On behalf of your Board of Directors, we are pleased to invite you to attend the 2016 Annual Meeting of Shareholders of 
YUM! Brands, Inc. The Annual Meeting will be held Friday, May 20, 2016, at 9:00 a.m., local time, in the YUM! Conference 
Center at 1900 Colonel Sanders Lane in Louisville, Kentucky.

Once again, we encourage you to take advantage of the Securities and Exchange Commission rule allowing companies to 
furnish proxy materials to their shareholders over the Internet. We believe that this e-proxy process expedites shareholders’ 
receipt of proxy materials, lowers the costs of delivery and helps reduce the Company’s environmental impact.

Your vote is important. We encourage you to vote promptly whether or not you plan to attend the meeting. You may vote 
your shares via a toll-free telephone number or over the Internet. If you received a paper copy of the proxy card by mail, 
you may sign, date and mail the proxy card in the envelope provided. Instructions regarding the three methods of voting 
are contained on the notice or proxy card.

If you plan to attend the meeting, please bring your notice, admission ticket from your proxy card or proof of your ownership 
of YUM common stock as of March 22, 2016 as well as a valid picture identification. Whether or not you attend the meeting, 
we encourage you to consider the matters presented in the proxy statement and vote as soon as possible.

Sincerely,

Greg Creed
Chief Executive Officer 

Important Notice Regarding the Availability of Proxy Materials for the Shareholders Meeting to Be Held on 
May 20, 2016—this notice and the proxy statement are available at www.yum.com/investors/investor_materials.asp. 
The Annual Report on Form 10-K is available at www.yum.com/annualreport.

Proxy StatementYUM! Brands, Inc.
1441 Gardiner Lane
Louisville, Kentucky 40213

Notice of Annual Meeting  
of Shareholders

Friday, May 20, 2016 9:00 a.m.
YUM! Conference Center, 1900 Colonel Sanders Lane, Louisville, Kentucky 40213

ITEMS OF BUSINESS:

(1) 

 To elect twelve (12) directors to serve until the 2017 Annual Meeting of Shareholders and until their respective 
successors are duly elected and qualified.

(2)  To ratify the selection of KPMG LLP as our independent auditors for the fiscal year ending December 31, 2016.

(3)  To consider and hold an advisory vote on executive compensation.

(4)  To approve the Company’s Long Term Incentive Plan As Amended.

(5)  To consider and vote on one (1) shareholder proposal, if properly presented at the meeting.

(6)  To transact such other business as may properly come before the meeting.

WHO CAN VOTE:

You can vote if you were a shareholder of record as of the close of business on March 22, 2016.

ANNUAL REPORT:

A copy of our 2015 Annual Report on Form 10-K is included with this proxy statement.

WEBSITE:

You may also read the Company’s Annual Report and this Notice and proxy statement on our website at 
www.yum.com/annualreport and www.yum.com/investors/investor_materials.asp.

DATE OF MAILING:

This Notice, the proxy statement and the form of proxy are first being mailed to shareholders on or about April 8, 2016.

By Order of the Board of Directors

Marc L. Kesselman
General Counsel and Secretary

YOUR VOTE IS IMPORTANT

Under securities exchange rules, brokers cannot vote on your behalf for the election of directors or on executive 
compensation related matters without your instructions. Whether or not you plan to attend the Annual Meeting, please provide 
your proxy by following the instructions on your Notice or proxy card. On or about April 8, 2016, we mailed to our shareholders a 
Notice containing instructions on how to access the proxy statement and our Annual Report and vote online.
If you received a Notice by mail, you will not receive a printed copy of the proxy materials in the mail, unless you request a copy. 
Instead, you should follow the instructions included in the Notice on how to access and review the proxy statement and Annual 
Report. The Notice also instructs you on how you may submit your vote by proxy over the Internet.
If you received the proxy statement and Annual Report in the mail, please submit your proxy by marking, dating and signing 
the proxy card included and returning it promptly in the envelope enclosed. If you are able to attend the Annual Meeting and wish to 
vote your shares personally, you may do so at any time before the proxy is exercised.

Proxy StatementTable of Contents

PROXY STATEMENT 

QUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING 

GOVERNANCE OF THE COMPANY 

MATTERS REQUIRING SHAREHOLDER ACTION 

1

1

6

16

ITEM 1  Election of Directors and Director Biographies (Item 1 on the Proxy Card) � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �16
ITEM 2  Ratification of Independent Auditors (Item 2 on the Proxy Card)  � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �24
ITEM 3  Advisory Vote on Executive Compensation (Item 3 on the Proxy Card) � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �25
ITEM 4  Proposal to Approve the Company’s Long Term Incentive Plan As Amended (Item 4 on the Proxy Card)  � � � � � �26
ITEM 5  Shareholder Proposal Concerning Responsible and Accurate Labeling (Item 5 on the Proxy Card)  � � � � � � � � � � � � � � �35

STOCK OWNERSHIP INFORMATION 

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SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE 

EXECUTIVE COMPENSATION 

37

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39

Compensation Discussion and Analysis  � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �39
Summary Compensation Table  � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �62
All Other Compensation Table  � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �63
Grants of Plan-Based Awards  � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �64
Outstanding Equity Awards at Year-End  � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �65
Option Exercises and Stock Vested� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �67
Pension Benefits  � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �67
Nonqualified Deferred Compensation � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �69
Potential Payments Upon Termination or Change in Control � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �72

DIRECTOR COMPENSATION 

EQUITY COMPENSATION PLAN INFORMATION 

AUDIT COMMITTEE REPORT 

ADDITIONAL INFORMATION 

APPENDIX A: YUM! BRANDS, INC. LONG TERM INCENTIVE PLAN  
(As Amended and Restated Effective as of May 20, 2016) 

75

77

79

81

83

 
YUM! Brands, Inc.
1441 Gardiner Lane
Louisville, Kentucky 40213

PROXY STATEMENT

For Annual Meeting of Shareholders To Be Held On

May 20, 2016

The Board of Directors (the “Board of Directors” or the “Board”) of YUM! Brands, Inc., a North Carolina corporation (“YUM” 
or the “Company”), solicits the enclosed proxy for use at the Annual Meeting of Shareholders of the Company to be held 
at 9:00 a.m. (Eastern Daylight Saving Time), on Friday, May 20, 2016, in the YUM! Conference Center, at 1900 Colonel 
Sanders Lane, Louisville, Kentucky. This proxy statement contains information about the matters to be voted on at the 
Annual Meeting and the voting process, as well as information about our directors and most highly paid executive officers.

QUESTIONS AND ANSWERS ABOUT THE MEETING 
AND VOTING

What is the purpose of the Annual Meeting?

At our Annual Meeting, shareholders will vote on several important Company matters. In addition, our management will report 
on the Company’s performance over the last fiscal year and, following the meeting, respond to questions from shareholders.

Why am I receiving these materials?

You received these materials because our Board of Directors is soliciting your proxy to vote your shares at the Annual 
Meeting. As a shareholder, you are invited to attend the Annual Meeting and are entitled to vote on the items of business 
described in this proxy statement.

Why did I receive a one-page Notice in the mail regarding the Internet availability 
of proxy materials this year instead of a full set of proxy materials?

As permitted by Securities and Exchange Commission 
(“SEC”) rules, we are making this proxy statement and our 
Annual Report available to our shareholders electronically 
via the Internet. On or about April 8, 2016, we mailed to 
our shareholders a Notice containing instructions on how 
to access this proxy statement and our Annual Report and 
vote online. If you received a Notice by mail you will not 
receive a printed copy of the proxy materials in the mail, 
unless you request a copy. The Notice instructs you on how 
to access and review all of the important information 

contained in the proxy statement and Annual Report. The 
Notice also instructs you on how you may submit your 
proxy over the Internet. If you received a Notice by mail and 
would like to receive a printed copy of our proxy materials, 
you should follow the instructions for requesting such 
materials contained on the Notice.

We encourage you to take advantage of the availability of 
the proxy materials on the Internet in order to help lower 
the costs of delivery and reduce the Company’s environmental 
impact.

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YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementQUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING

Who may attend the Annual Meeting?

The Annual Meeting is open to all shareholders of record as of close of business on March 22, 2016, or their duly appointed 
proxies. Seating is limited and admission is on a first-come, first-served basis.

What do I need to bring to attend the Annual Meeting?

You will need a valid picture identification and either an 
admission ticket or proof of ownership of YUM’s common 
stock to enter the Annual Meeting. If you are a registered 
owner, your Notice will be your admission ticket.

If you received the proxy statement and Annual Report by 
mail, you will find an admission ticket attached to the proxy 
card sent to you. If you plan to attend the Annual Meeting, 
please so indicate when you vote and bring the ticket with 
you to the Annual Meeting. If your shares are held in the 
name of a bank or broker, you will need to bring your legal 
proxy from your bank or broker and your admission ticket. 
If you do not bring your admission ticket, you will need proof 
of ownership to be admitted to the Annual Meeting. A recent 
brokerage statement or letter from a bank or broker is an 

example of proof of ownership. If you arrive at the Annual 
Meeting without an admission ticket, we will admit you only 
if we are able to verify that you are a YUM shareholder. Your 
admittance to the Annual Meeting will depend upon availability 
of seating. All shareholders will be required to present valid 
picture identification prior to admittance. IF YOU DO NOT 
HAVE A VALID PICTURE IDENTIFICATION AND EITHER 
AN ADMISSION TICKET OR PROOF THAT YOU OWN YUM 
COMMON STOCK, YOU MAY NOT BE ADMITTED INTO 
THE ANNUAL MEETING.

Please note that computers, cameras, sound or video 
recording equipment, cellular and smart phones, tablets 
and other similar devices, large bags, briefcases and 
packages will not be allowed in the meeting room.

May shareholders ask questions?

Yes. Representatives of the Company will answer shareholders’ questions of general interest following the Annual Meeting. 
In order to give a greater number of shareholders an opportunity to ask questions, individuals or groups will be allowed 
to ask only one question and no repetitive or follow-up questions will be permitted.

Who may vote?

You may vote if you owned YUM common stock as of the close of business on the record date, March 22, 2016. Each 
share of YUM common stock is entitled to one vote. As of March 22, 2016, YUM had 407,176,521 shares of common 
stock outstanding.

What am I voting on?

You will be voting on the following five (5) items of business 
at the Annual Meeting:

•• An advisory vote on executive compensation;
•• The approval of the Company’s Long Term Incentive Plan 

•• The election of twelve (12) directors to serve until the  
next Annual Meeting of Shareholders and until their 
respective successors are duly elected and qualified;
•• The ratification of the selection of KPMG LLP as  
our independent auditors for the fiscal year ending 
December 31, 2016;

As Amended; and

•• One (1) shareholder proposal.
We will also consider other business that properly comes 
before the meeting.

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YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementQUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING

How does the Board of Directors recommend that I vote?

Our Board of Directors recommends that you vote 
your shares:

•• FOR each of the nominees named in this proxy statement 

for election to the Board;

•• FOR the proposal regarding an advisory vote on executive 

compensation;

•• FOR the proposal to approve the Company’s Long Term 

Incentive Plan; and

•• FOR the ratification of the selection of KPMG LLP as our 

•• AGAINST the shareholder proposal.

independent auditors;

How do I vote before the Annual Meeting?

There are three ways to vote before the meeting:

•• By Internet — If you have Internet access, we encourage 
you to vote on www.proxyvote.com by following instructions 
on the Notice or proxy card;

•• By telephone — by making a toll-free telephone call from 
the U.S. or Canada to 1(800) 690-6903 (if you have 
any questions about how to vote over the phone, call 
1(888) 298-6986); or

•• By mail — If you received your proxy materials by mail, 
you can vote by completing, signing and returning the 
enclosed proxy card in the postage-paid envelope provided.

If you are a participant in the Direct Stock Purchase Plan, 
the administrator of this program, as the shareholder of 
record, may only vote the shares for which it has received 
directions to vote from you. 

If you are a participant in the YUM! Brands 401(k) Plan (“401(k) 
Plan”), the trustee of the 401(k) Plan will only vote the shares 
for which it has received directions to vote from you.

Proxies submitted through the Internet or by telephone as 
described above must be received by 11:59 p.m., Eastern 

Can I vote at the Annual Meeting?

Daylight Saving Time, on May 19, 2016. Proxies submitted 
by mail must be received prior to the meeting. Directions 
submitted by 401(k) Plan participants must be received by 
12:00 p.m., Eastern Daylight Saving Time, on May 18, 
2016.

Also, if you hold your shares in the name of a bank or broker, 
your ability to vote by telephone or the Internet depends 
on their voting processes. Please follow the directions on 
your notice carefully. A number of brokerage firms and 
banks participate in a program provided through Broadridge 
Financial Solutions, Inc. (“Broadridge”) that offers telephone 
and Internet voting options. If your shares are held in an 
account with a brokerage firm or bank participating in the 
Broadridge program, you may vote those shares telephonically 
by calling the telephone number shown on the voting 
instruction form received from your brokerage firm or bank, 
or through the Internet at Broadridge’s voting website 
(www.proxyvote.com). Votes submitted through the Internet 
or by telephone through the Broadridge program must be 
received by 11:59 p.m., Eastern Daylight Saving Time, on 
May 19, 2016.

Shares registered directly in your name as the shareholder of 
record may be voted in person at the Annual Meeting. Shares 
held through a broker or nominee may be voted in person 
only if you obtain a legal proxy from the broker or nominee 
that holds your shares giving you the right to vote the shares.

Even if you plan to attend the Annual Meeting, we encourage 
you to vote your shares by proxy. You may still vote your 
shares in person at the meeting even if you have previously 
voted by proxy.

Can I change my mind after I vote?

You may change your vote at any time before the polls close 
at the Annual Meeting. You may do this by:

•• Signing another proxy card with a later date and returning 

it to us prior to the Annual Meeting;

•• Voting again by telephone or through the Internet  
prior to 11:59 p.m., Eastern Daylight Saving Time, on 
May 19, 2016;

•• Giving written notice to the Secretary of the Company 

prior to the Annual Meeting; or

•• Voting again at the Annual Meeting.

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YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementQUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING

Your attendance at the Annual Meeting will not have the effect of revoking a proxy unless you notify our Secretary in writing 
before the polls close that you wish to revoke a previous proxy.

Who will count the votes?

Representatives of American Stock Transfer and Trust Company, LLC will count the votes and will serve as the independent 
inspector of election.

What if I return my proxy card but do not provide voting instructions?

If you vote by proxy card, your shares will be voted as you 
instruct by the individuals named on the proxy card. If you sign 
and return a proxy card but do not specify how your shares 
are to be voted, the persons named as proxies on the proxy 
card  will  vote  your  shares  in  accordance  with  the 
recommendations of the Board. These recommendations are:

•• FOR the election of the twelve (12) nominees for director 

named in this proxy statement (Item 1);

•• FOR the ratification of the selection of KPMG LLP as our 
independent auditors for the fiscal year 2016 (Item 2);
•• FOR the proposal regarding an advisory vote on executive 

compensation (Item 3); 

•• FOR the proposal to approve the Company’s Long Term 

Incentive Plan As Amended (Item 4); and 
•• AGAINST the shareholder proposal (Item 5).

What does it mean if I receive more than one proxy card?

It means that you have multiple accounts with brokers and/
or our transfer agent. Please vote all of these shares. We 
recommend that you contact your broker and/or our transfer 
agent to consolidate as many accounts as possible under 

the same name and address. Our transfer agent is American 
Stock Transfer and Trust Company, LLC, which may be 
reached at 1 (888) 439-4986.

Will my shares be voted if I do not provide my proxy?

Your shares may be voted if they are held in the name of a 
brokerage firm, even if you do not provide the brokerage 
firm with voting instructions. Brokerage firms have the 
authority under the New York Stock Exchange rules to vote 
shares for which their customers do not provide voting 
instructions on certain “routine” matters.

The proposal to ratify the selection of KPMG LLP as our 
independent auditors for fiscal year 2016 is considered a 
routine matter for which brokerage firms may vote shares 

for which they have not received voting instructions. The 
other proposals to be voted on at our Annual Meeting are 
not considered “routine” under applicable rules. When a 
proposal is not a routine matter and the brokerage firm has 
not received voting instructions from the beneficial owner 
of the shares with respect to that proposal, the brokerage 
firm cannot vote the shares on that proposal. This is called 
a “broker non-vote.”

How many votes must be present to hold the Annual Meeting?

Your shares are counted as present at the Annual Meeting 
if you attend the Annual Meeting in person or if you properly 
return a proxy by Internet, telephone or mail. In order for us 
to conduct our Annual Meeting, a majority of the outstanding 
shares of YUM common stock, as of March 22, 2016, must 

be present in person or represented by proxy at the Annual 
Meeting. This is referred to as a quorum. Abstentions and 
broker non-votes will be counted for purposes of establishing 
a quorum at the Annual Meeting.

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YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementQUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING

How many votes are needed to elect directors?

You may vote “FOR” each nominee or “AGAINST” each 
nominee, or “ABSTAIN” from voting on one or more nominees. 
Unless you mark “AGAINST” or “ABSTAIN” with respect to 
a particular nominee or nominees or for all nominees, your 
proxy will be voted “FOR” each of the director nominees 
named in this proxy statement. In an uncontested election, 
a nominee will be elected as a director if the number of 
“FOR” votes exceeds the number of “AGAINST” votes. 

Abstentions will be counted as present but not voted. 
Abstentions and broker non-votes will not affect the outcome 
of the vote on directors. Full details of the Company’s 
majority voting policy are set out in our Corporate 
Governance Principles at www.yum.com/investors/
governance/principles.asp and at page 9 under “What other 
significant Board practices does the Company have? — 
Majority Voting Policy.”

How many votes are needed to approve the other proposals?

The other proposals must receive the “FOR” vote of a 
majority of the shares, present in person or represented by 
proxy, and entitled to vote at the Annual Meeting. For each 
of these items, you may vote “FOR”, “AGAINST” or 
“ABSTAIN.” Abstentions will be counted as shares present 
and entitled to vote at the Annual Meeting. Accordingly, 

abstentions will have the same effect as a vote “AGAINST” 
the proposals. Broker non-votes will not be counted as 
shares present and entitled to vote with respect to the 
particular matter on which the broker has not voted. Thus, 
broker non-votes will not affect the outcome of any of these 
proposals.

When will the Company announce the voting results?

The Company will announce the voting results of the Annual Meeting on a Current Report on Form 8-K filed within four 
business days of the Annual Meeting.

What if other matters are presented for consideration at the Annual Meeting?

The Company knows of no other matters to be submitted to the shareholders at the Annual Meeting, other than the 
proposals referred to in this Proxy Statement. If any other matters properly come before the shareholders at the Annual 
Meeting, it is the intention of the persons named on the proxy to vote the shares represented thereby on such matters in 
accordance with their best judgment.

5

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementGOVERNANCE OF THE COMPANY

The business and affairs of YUM are managed under the direction of the Board of Directors. The Board believes that good 
corporate governance is a critical factor in achieving business success and in fulfilling the Board’s responsibilities to 
shareholders. The Board believes that its practices align management and shareholder interests.

The corporate governance section of the Company website makes available the Company’s corporate governance materials, 
including the Corporate Governance Principles (the “Governance Principles”), the Company’s Articles of Incorporation and 
Bylaws, the charters for each Board committee, the Company’s Worldwide Code of Conduct, the Company’s Political 
Contributions and U.S. Government Advocacy Policy, and information about how to report concerns about the Company. 
To access these documents on the Company’s website, www.yum.com, click on “Investors” and then “Corporate Governance”.

Highlights of our corporate governance practices are described below.

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YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementGOVERNANCE OF THE COMPANY

What is the composition of the Board of Directors and how often are members 
elected?

Our Board of Directors presently consists of 15 directors whose terms expire at this Annual Meeting. Messrs. Ferragamo, 
Novak and Su will be retiring and are not standing for re-election at the Annual Meeting. 

As discussed in more detail later in this section, the Board has determined that 11 of the 12 current directors standing 
for election are independent under the rules of the New York Stock Exchange (“NYSE”). 

How often did the Board meet in fiscal 2015?

The Board of Directors met 10 times during fiscal 2015. Each director attended at least 75% of the meetings of the Board 
and the committees of which he or she was a member and that were held during the period he or she served as a director.

What is the Board’s policy regarding director attendance at the Annual Meeting 
of Shareholders?

The Board of Director’s policy is that all directors should attend the Annual Meeting and all 12 directors on the Board 
during the 2015 Annual Meeting were in attendance.

How does the Board select nominees for the Board?

The Nominating and Governance Committee considers 
candidates for Board membership suggested by its members 
and other Board members, as well as management and 
shareholders. The Committee’s charter provides that it may 
retain a third-party executive search firm to identify candidates 
from time to time.

nominee is presented to the full Board for consideration. 
After completing this evaluation and interview process, the 
Committee will make a recommendation to the full Board 
as to the person(s) who should be nominated by the Board, 
and the Board determines the nominee(s) after considering 
the recommendation and report of the Committee.

In accordance with the Governance Principles, our Board 
seeks members from diverse professional backgrounds 
who combine a broad spectrum of experience and expertise 
with a reputation for integrity. Directors should have 
experience in positions with a high degree of responsibility, 
be leaders in the companies or institutions with which they 
are affiliated and are selected based upon contributions 
they can make to the Board and management. The 
Committee’s assessment of a proposed candidate will 
include a review of the person’s judgment, experience, 
independence, understanding of the Company’s business 
or other related industries and such other factors as the 
Nominating and Governance Committee determines are 
relevant in light of the needs of the Board of Directors. The 
Committee believes that its nominees should reflect a 
diversity of experience, gender, race, ethnicity and age. The 
Board does not have a specific policy regarding director 
diversity. The Committee also considers such other relevant 
factors as it deems appropriate, including the current 
composition of the Board, the balance of management and 
independent directors, the need for Audit Committee 
expertise and the evaluations of other prospective nominees, 
if any. In connection with this evaluation, it is expected that 
each Committee member will interview the prospective 
nominee in person or by telephone before the prospective 

We believe that each of our directors has met the guidelines 
set forth in the Governance Principles. As noted in the 
director biographies that follow this section, our directors 
have experience, qualifications and skills across a wide 
range of public and private companies, possessing a broad 
spectrum of experience both individually and collectively.

Brian C. Cornell, Keith Meister and P. Justin Skala were 
appointed to the Board effective September 18, 2015, 
October 15, 2015 and January 28, 2016, respectively. 
Messrs. Cornell, Meister and Skala will stand for election 
to the Board by our shareholders for the first time. The full 
Board is recommending their election as directors. Mr. Cornell 
was recommended to our Nomination and Governance 
Committee by our Chief Executive Officer, Mr. Meister was 
recommended by a shareholder and a non-management 
member of our Board, and Mr. Skala was recommended 
by a third party search firm and a non-management member 
of our Board.

For a shareholder to submit a candidate for consideration 
by the Nominating and Governance Committee, a shareholder 
must notify YUM’s Corporate Secretary, YUM! Brands, Inc., 
1441  Gardiner  Lane,  Louisville,  Kentucky  40213.  
The recommendation must contain the information described 
on page 82.

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YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementGOVERNANCE OF THE COMPANY

How Can Shareholders Nominate for the Board?

Director nominations for inclusion in Yum’s proxy materials 
(Proxy Access). During the past year, we reached out to 
many of our shareholders regarding corporate governance 
matters, including proxy access for director nominations. 
Based on these discussions, we amended our bylaws during 
2015 to adopt proxy access provisions that we believe serve 
the interests of our shareholders. 

The amended Yum bylaws permit a shareholder, or group 
of up to 20 shareholders, owning continuously for at least 
three years shares of Yum stock representing an aggregate 
of at least 3% of our outstanding shares, to nominate and 
include in Yum’s proxy materials director nominees 
constituting up to 20% of Yum’s Board, provided that the 
shareholder(s) and nominee(s) satisfy the requirements in 
Yum’s bylaws. Notice of proxy access director nominees 
must be received no earlier than November 10, 2016, and 
no later than December 10, 2016.

What is the Board’s leadership structure?

In 2016, the Board will continue the evolution of its leadership 
structure. Effective January 1, 2015, the Board appointed 
Greg Creed as CEO to succeed David C. Novak and 
contemporaneously appointed Mr. Novak Executive Chairman 
of the Board. Effective after the upcoming Annual Meeting 
on May 20, 2016, Mr. Novak will retire as Executive Chairman 
and step down from the Board. Robert D. Walter will assume 
the new position of Non-Executive Chairman of the Board. 
Applying our Corporate Governance Principles, the Board 
also determined that based on Mr. Walter’s independence, 
it would not appoint a Lead Director when Mr. Walter 
becomes Non-Executive Chairman.

The Nominating and Governance Committee annually 
reviews the Board’s leadership structure and evaluates the 
performance and effectiveness of the Board of Directors. 
The Board retains the authority to modify its leadership 
structure in order to address our Company’s circumstances 
and advance the best interests of the Company and its 
shareholders as and when appropriate. The Board’s annual 
self-evaluation includes questions regarding the Board’s 
opportunities for open communication and the effectiveness 
of executive sessions. 

The Company’s Governance Principles provide that the CEO 
may serve as Chairman of the Board, and up until 2015 
Mr. Novak served as our CEO and Chairman. These Principles 
also provide for an independent Lead Director, when the 
CEO is serving as Chairman. During 2015, our CEO did not 
serve as Chairman, and our Board determined that it was 
appropriate to have a Lead Director since Mr.  Novak was 
our former CEO. Our Board believes that Board independence 
and oversight of management are effectively maintained 

8

Director nominations to be brought before the 2017 
Annual Meeting of Shareholders. Director nominations 
that a shareholder intends to present at the 2017 Annual 
Meeting of Shareholders, other than through the proxy 
access procedures described above, must be received no 
later than February 20, 2017. These nominations must be 
submitted by a shareholder in accordance with the 
requirements specified in the Yum’s bylaws. 

Where to send director nominations for the 2017 Annual 
Meeting of Shareholders. Director nominations brought 
by shareholders must be delivered to Yum’s Secretary by 
mail at YUM! Brands, Inc., 1441 Gardiner Lane, Louisville, 
Kentucky 40213 and received by Yum’s Secretary by the 
dates set forth above.

through a strong independent Chairman or Lead Director 
and through the Board’s composition, committee system 
and policy of having regular executive sessions of non-
employee directors, all of which are discussed below this 
section. Thomas M. Ryan, the Chairman of our Nominating 
and Governance Committee, served as Lead Director 
during 2015.

As CEO, Mr. Creed is responsible for leading the Company’s 
strategies, organization design, people development and 
culture, and for providing the day-to-day leadership over 
operations. In 2015, while serving as Executive Chairman, 
Mr. Novak was responsible for supporting the CEO on 
corporate strategy, innovative business and brand building 
ideas, and leadership development. 

The Board created the Lead Director position in August 2012, 
after its annual review which included engaging in dialogue 
and receiving input from a number of major shareholders. 
During 2015 (and since 2012), the Lead Director position 
was structured so that one independent Board member is 
empowered with sufficient authority to ensure independent 
oversight of the Company and its management. The Lead 
Director position has no term limit and is subject only to 
annual approval by the independent members of the Board. 
Thomas M. Ryan served as the Lead Director during 2015, 
and the Board concluded that Mr. Ryan provided effective 
oversight in this role. The Board appointed Robert D. Walter 
Lead Director effective January 1, 2016. 

To assure effective independent oversight, the Board has 
adopted a number of governance practices discussed on 
the following page.

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementGOVERNANCE OF THE COMPANY

What are the Company’s governance policies and ethical guidelines?

•• Board Committee Charters. The Audit, Management 
Planning and Development and Nominating and 
Governance Committees of the YUM Board of Directors 
operate pursuant to written charters. These charters were 
approved by the Board of Directors and reflect certain 
best practices in corporate governance. These charters 
comply with the requirements of the NYSE. Each charter 
is available on the Company’s website at www.yum.com/
investors/governance/charters.asp.

•• Governance Principles. The Board of Directors has 
documented its corporate governance guidelines in the 
YUM! Brands, Inc. Corporate Governance Principles. 
These guidelines are available on the Company’s website 
at www.yum.com/investors/governance/principles.asp.
•• Ethical Guidelines. YUM’s Worldwide Code of Conduct 
was adopted to emphasize the Company’s commitment 
to the highest standards of business conduct. The Code  

of Conduct also sets forth information and procedures 
for employees to report ethical or accounting concerns, 
misconduct or violations of the Code of Conduct in a 
confidential manner. The Code of Conduct applies to the 
Board of Directors and all employees of the Company, 
including the principal executive officer, the principal 
financial officer and the principal accounting officer. Our 
directors and the senior-most employees in the Company 
are required to regularly-complete a conflicts of interest 
questionnaire and certify in writing that they have read 
and understand the Code of Conduct. The Code of 
Conduct is available on the Company’s website at 
www.yum.com/investors/governance/conduct.asp.  
The Company intends to post amendments to or waivers 
from its Code (to the extent applicable to the Board of 
Directors or executive officers) on this website.

What other significant Board practices does the Company have?

•• Private Executive Sessions. Our non-management 
directors meet in executive session at each regular Board 
meeting. The executive sessions are attended only by 
the non-management directors and are presided over by 
the Lead Director. Our independent directors meet in 
executive session at least once per year.

•• Role of Lead Director. Our Governance Principles require 
the election, by the independent directors, of a Lead 
Director when the CEO is also serving as Chairman.

The Lead Director position is structured so that one 
independent Board member is empowered with sufficient 
authority to ensure independent oversight of the Company 
and its management. The Lead Director position has no term 
limit and is subject only to annual approval by the independent 
members of the Board. Based upon the recommendation 
of the Nominating and Governance Committee, the Board 
has determined that the Lead Director is responsible for:

(a)  Presiding at all executive sessions of the Board and 
any other meeting of the Board at which the Chairman 
is not present, and advising the Chairman and CEO 
of any decisions reached or suggestions made at any 
executive session,

(b)  Approving in advance agendas and schedules for 
Board meetings and the information that is provided 
to directors,

(c) 

If requested by major shareholders, being available for 
consultations and direct communication,

(d)  Serving as a liaison between the Chairman and the 

independent directors, and

(e)  Calling special meetings of the independent directors.

As noted above, Robert D. Walter, our current Lead Director, 
will become Non-Executive Chairman of the Board upon 
Mr. Novak’s retirement as Executive Chairman at our Annual 
Meeting of Shareholders on May 20, 2016. Since Mr. Walter 
is independent, the Board has determined that it will not 
appoint a Lead Director once Mr. Walter’s appointment as 
Non-Executive Director becomes effective. It is expected 
that the independent Non-Executive Chairman will preside 
at all meetings of the Board, and work with the CEO to set 
Board meeting agendas and schedule Board meetings, as 
well as retain the other responsibilities that the Lead Director 
currently has. 

•• Advance Materials. Information and data important to 
the directors’ understanding of the business or matters 
to be considered at a Board or Board Committee meeting 
are, to the extent practical, distributed to the directors 
sufficiently in advance of the meeting to allow careful 
review prior to the meeting.

•• Board and Committees’ Evaluations. The Board has 
an annual self-evaluation process that is led by the 
Nominating and Governance Committee. This assessment 
focuses on the Board’s contribution to the Company and 
emphasizes those areas in which the Board believes a 
better contribution could be made. In addition, the Audit, 
Management Planning and Development and Nominating 
and Governance Committees also each conduct similar 
annual self-evaluations.

9

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementGOVERNANCE OF THE COMPANY

•• Majority Voting Policy. Our Articles of Incorporation 
require majority voting for the election of directors in 
uncontested elections. This means that director nominees 
in an uncontested election for directors must receive a 
number of votes “for” his or her election in excess of the 
number of votes “against.” The Company’s Governance 
Principles further provide that any incumbent director 
who does not receive a majority of “for” votes will promptly 
tender to the Board his or her resignation from the Board. 

The resignation will specify that it is effective upon the 
Board’s acceptance of the resignation. The Board will, 
through a process managed by the Nominating and 
Governance Committee and excluding the nominee in 
question, accept or reject the resignation within 90 days 
after the Board receives the resignation. If the Board 
rejects the resignation, the reason for the Board’s decision 
will be publicly disclosed. 

What access do the Board and Board committees have to management 
and to outside advisors?

•• Access to Management and Employees. Directors 
have full and unrestricted access to the management and 
employees of the Company. Additionally, key members 
of management attend Board meetings to present 
information about the results, plans and operations of the 
business within their areas of responsibility.

•• Access to Outside Advisors. The Board and its 
committees may retain counsel or consultants without 
obtaining the approval of any officer of the Company in 

What is the Board’s role in risk oversight?

advance or otherwise. The Audit Committee has the sole 
authority to retain and terminate the independent auditor. 
The Nominating and Governance Committee has the sole 
authority to retain search firms to be used to identify 
director candidates. The Management Planning and 
Development Committee has the sole authority to retain 
compensation consultants for advice on executive 
compensation matters.

The Board maintains overall responsibility for overseeing 
the Company’s risk management, including succession 
planning. In furtherance of its responsibility, the Board has 
delegated specific risk-related responsibilities to the Audit 
Committee and to the Management Planning and 
Development Committee. The Audit Committee engages 
in substantive discussions of risk management at its regular 
committee meetings held during the year. At these meetings, 
it receives functional risk review reports covering significant 
areas of risk from senior managers responsible for these 
functional areas, as well as receiving reports from the 
Company’s Chief Auditor and the General Counsel. Our 
Chief Auditor reports directly to the Chairman of the Audit 

Committee and our Chief Financial Officer. The Audit 
Committee also receives reports at each meeting regarding 
legal and regulatory risks from management and meets in 
separate executive sessions with our independent auditors 
and our Chief Auditor. The Audit Committee provides a 
summary to the full Board at each regular Board meeting 
of the risk area reviewed together with any other risk related 
subjects discussed at the Audit Committee meeting. In 
addition, our Management Planning and Development 
Committee considers the risks that may be implicated by 
our compensation programs through a risk assessment 
conducted by management and reports its conclusions to 
the full Board.

Has the Company conducted a risk assessment of its compensation policies 
and practices?

As stated in the Compensation Discussion and Analysis at 
page 39, the philosophy of our compensation programs is 
to reward performance by designing pay programs that 
incorporate team and individual performance, customer 
satisfaction and shareholder return; emphasize long-term 
incentives; drive ownership mentality; and require executives 
to personally invest in Company stock.

In early 2016, the Management Planning and Development 
Committee (the “Committee”) oversaw the risk assessment 
of our compensation programs for all employees to determine 
whether they encourage unreasonable or excessive risk 
taking. In conducting this review, each of our compensation 
practices and programs was reviewed against the key risks 
facing the Company in the conduct of its business. Based 

10

YUM! BRANDS, INC. - 2016 Proxy StatementProxy Statementon this review, the Committee concluded our compensation 
policies and practices do not encourage our employees to 
take unnecessary or excessive risks.

As part of this assessment, the Committee concluded the 
following policies and practices of the Company’s cash and 
equity incentive programs serve to reduce the likelihood of 
excessive risk taking:

•• Our compensation system is balanced, rewarding both 

short-term and long-term performance

•• Long-term Company performance is emphasized. The 
majority of incentive compensation for the top level 
employees is associated with the long-term performance 
of the Company

•• Strong stock ownership guidelines are enforced for 

approximately 400 senior employees

•• The annual incentive and performance share plans both 
have caps on the level of performance over which no 
additional rewards are paid, thereby mitigating incentives 
for executives to take unreasonable risks

GOVERNANCE OF THE COMPANY

•• The annual incentive target setting process is closely 
linked to the annual financial planning process and supports 
the Company’s overall strategic plan, which is reviewed 
and approved by the Board

•• Compensation performance measures set for each division 
are transparent and tied to multiple measurable factors, 
none of which exceed a 50% weighting. The measures 
are drivers of returns and are transparent to shareholders
•• The capital allocation process is driven by strategic 
objectives, aligned with Division annual operating plans 
and requires capital expenditure approval, ensuring 
alignment with development and return requirements
•• The financial performance which determines employee 
awards is closely monitored by the Audit Committee and 
the full Board

•• The Company has implemented a robust recoupment 

(clawback) policy

How does the Board determine which directors are considered independent?

The Company’s Governance Principles, adopted by the 
Board, require that we meet the listing standards of the 
NYSE. The full text of the Governance Principles can be 
found on the Company’s website (www.yum.com/investors/
governance/principles.asp).

Pursuant to the Governance Principles, the Board undertook 
its annual review of director independence. During this 
review, the Board considered transactions and relationships 
between each director or any member of his or her 
immediate family and the Company and its subsidiaries 
and affiliates. As provided in the Governance Principles, 
the purpose of this review was to determine whether any 
such relationships or transactions were inconsistent with 
a determination that the director is independent.

As a result of this review, the Board affirmatively determined 
that all of the directors are independent of the Company 
and its management under NYSE rules, with the exception 
of David C. Novak, Greg Creed, and Jing-Shyh S. Su. 
Messrs. Novak, Creed and Su are not considered 
independent directors because of their employment by 
the Company. 

In determining that the other directors did not have a 
material relationship with the Company, the Board determined 
that Messrs. Cavanagh, Dorman, Ferragamo, Linen, Meister, 
Nelson, Ryan, Skala, Walter and Mmes. Graddick-Weir 
and Stock had no other relationship with the Company 
other than their relationship as a director. The Board did 
note as discussed in the next paragraph that Target Corp., 
which employs Mr. Cornell, has a business relationship 
with the Company; however, as noted below, the Board 
determined that this relationship was not material to the 
director or Target Corp. and, therefore determined Mr. Cornell 
was independent.

Brian C. Cornell is the Chairman and Chief Executive Officer 
of Target Corp. During 2015, the Company received 
approximately $12 million in license fees from Target Corp. 
in the normal course of business. Divisions of the Company 
paid Target Corp. approximately $2.5 million in rebates in 
2015.The Board determined that these payments did not 
create a material relationship between the Company and 
Mr. Cornell or the Company and Target Corp. as the payments 
represent less than one-tenth of 1% of Target Corp.’s 
revenues. The Board determined that this relationship was 
not material to Mr. Cornell or Target Corp.

11

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementGOVERNANCE OF THE COMPANY

How do shareholders communicate with the Board?

Shareholders and other parties interested in communicating 
directly with individual directors, the non-management 
directors as a group or the entire Board may do so by 
writing to the Nominating and Governance Committee, 
c/o Corporate Secretary, YUM! Brands, Inc., 1441 Gardiner 
Lane, Louisville, Kentucky 40213. The Nominating and 
Governance Committee of the Board has approved a 
process for handling letters received by the Company and 
addressed to individual directors, non-management 
members of the Board or the Board. Under that process, 
the Corporate Secretary of the Company reviews all such 
correspondence and regularly forwards to a designated 
individual member of the Nominating and Governance 
Committee copies of all such correspondence (although 
we do not forward commercial correspondence and 
correspondence duplicative in nature; however, we will 
retain duplicate correspondence and all duplicate 
correspondence will be available for directors’ review upon 

their request) and a summary of all such correspondence. 
The designated director of the Nominating and Governance 
Committee will forward correspondence directed to 
individual directors as he or she deems appropriate. 
Directors may at any time review a log of all correspondence 
received by the Company that is addressed to members 
of  the  Board  and  request  copies  of  any  such 
correspondence. Written correspondence from shareholders 
relating to accounting, internal controls or auditing matters 
are immediately brought to the attention of the Company’s 
Audit Committee Chair and to the internal audit department 
and handled in accordance with procedures established 
by the Audit Committee with respect to such matters 
(described below). Correspondence from shareholders 
relating to Management Planning and Development 
Committee matters are referred to the Chair of the 
Management Planning and Development Committee.

What are the Company’s policies on reporting of concerns regarding accounting?

The Audit Committee has established policies on reporting 
concerns regarding accounting and other matters in addition 
to our policy on communicating with our non-management 
directors. Any person, whether or not an employee, who 
has a concern about the conduct of the Company or any 
of our people, with respect to accounting, internal 
accounting controls or auditing matters, may, in a 
confidential or anonymous manner, communicate that 
concern to our General Counsel, Marc Kesselman. If any 
person believes that he or she should communicate with 
our Audit Committee Chair, Thomas C. Nelson, he or she 
may do so by writing him at c/o YUM! Brands, Inc., 1441 
Gardiner Lane, Louisville, KY 40213. In addition, a person 

who has such a concern about the conduct of the Company 
or any of our employees may discuss that concern on a 
confidential or anonymous basis by contacting The Network 
at 1 (800) 241-5689. The Network is our designated 
external contact for these issues and is authorized to 
contact the appropriate members of management and/
or the Board of Directors with respect to all concerns it 
receives. The full text of our Policy on Reporting of Concerns 
Regarding Accounting and Other Matters is available on 
our website at www.yum.com/investors/governance/
complaint.asp.

12

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementGOVERNANCE OF THE COMPANY

What are the Committees of the Board?

The Board of Directors has standing Audit, Management Planning and Development, Nominating and Governance and 
Executive/Finance Committees.

Number of Meetings 
in Fiscal 2015
10

Name of Committee  
and Members
Audit:

Thomas C. Nelson, Chair
Michael J. Cavanagh*
Brian C. Cornell*
Keith Meister*
Jonathan S. Linen
P.  Justin Skala
Elane B. Stock

Functions of the Committee
•• Possesses sole authority regarding the selection and retention of independent 

auditors

•• Reviews and has oversight over the Company’s internal audit function
•• Reviews and approves the cost and scope of audit and non-audit services 

provided by the independent auditors

•• Reviews the independence, qualification and performance of the independent 

auditors

•• Reviews the adequacy of the Company’s internal systems of accounting and 

financial control

•• Reviews the annual audited financial statements and results of the audit with 

management and the independent auditors

•• Reviews the Company’s accounting and financial reporting principles and 

practices including any significant changes

•• Advises the Board with respect to Company policies and procedures 

regarding compliance with applicable laws and regulations and the Company’s 
Worldwide Code of Conduct and Policy on Conflicts of Interest

•• Discusses with management the Company’s policies with respect to risk 

assessment and risk management. Further detail about the role of the Audit 
Committee in risk assessment and risk management is included in the section 
entitled “What is the Board’s role in risk oversight?” set forth on page 10.

The Board of Directors has determined that all of the members of the Audit Committee are independent within the meaning 
of applicable SEC regulations and the listing standards of the NYSE and that Mr. Nelson, the chair of the Committee, is 
qualified as an audit committee financial expert within the meaning of SEC regulations. The Board has also determined 
that Mr. Nelson has accounting and related financial management expertise within the meaning of the listing standards 
of the NYSE and that each member is financially literate within the meaning of the listing standards of the NYSE.

*Brian C. Cornell and Michael Cavanagh were each appointed Audit Committee members effective September 18, 2015. 
Keith Meister and P. Justin Skala were appointed Audit Committee members effective November 19, 2015 and March 4, 
2016, respectively.

Name of Committee  
and Members
Management Planning 
and Development:

Robert D. Walter, Chair
David W. Dorman
Massimo Ferragamo
Mirian M. Graddick-Weir*
Thomas M. Ryan
Elane B. Stock*

Functions of the Committee
•• Oversees the Company’s executive compensation plans and programs and 

reviews and recommends changes to these plans and programs

•• Monitors the performance of the chief executive officer and other senior 

executives in light of corporate goals set by the Committee

•• Reviews and approves the compensation of the chief executive officer and 

other senior executive officers

•• Reviews management succession planning

Number of Meetings 
in Fiscal 2015
4

The Board has determined that all of the members of the Management Planning and Development Committee are 
independent within the meaning of the listing standards of the NYSE.

*Mirian Graddick-Weir and Elane B. Stock were each appointed Management Planning and Development Committee 
members effective September 18, 2015 and January 28, 2015, respectively.

13

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementGOVERNANCE OF THE COMPANY

Name of Committee  
and Members
Nominating and 
Governance:

Thomas M. Ryan, Chair
David W. Dorman
Massimo Ferragamo
Mirian M. Graddick-Weir
Elane B. Stock
Robert D. Walter

Functions of the Committee
•• Identifies and proposes to the Board suitable candidates for Board membership
•• Advises the Board on matters of corporate governance
•• Reviews and reassesses from time to time the adequacy of the Company’s 

Corporate Governance Principles

•• Receives comments from all directors and reports annually to the Board with 

assessment of the Board’s performance

•• Prepares and supervises the Board’s annual review of director independence

Number of Meetings 
in Fiscal 2015
4

The Board has determined that all of the members of the Nominating and Governance Committee are independent within 
the meaning of the listing standards of the NYSE.

Name of Committee  
and Members
Executive/Finance:

David C. Novak, Chair
Thomas C. Nelson
Thomas M. Ryan
Robert D. Walter

Functions of the Committee
•• Exercises all of the powers of the Board in the management of the business and 
affairs of the Company consistent with applicable law while the Board is not in 
session

Number of Meetings 
in Fiscal 2015
—

How are directors compensated?

Employee Directors. Employee directors do not receive 
additional compensation for serving on the Board of Directors.

Non-Employee Directors Annual Compensation. The annual 
compensation for each director who is not an employee of 
YUM is discussed under “Director Compensation” beginning 
on page 75.

What are the Company’s policies and procedures with respect to related person 
transactions?

Under the Company’s policies and procedures for the review 
of related person transactions the Nominating and 
Governance Committee reviews related person transactions 
in which we are or will be a participant to determine if they 
are in the best interests of our shareholders and the Company. 
Transactions, arrangements, or relationships or any series 
of similar transactions, arrangements or relationships in 
which a related person had or will have a material interest 
and that exceed $100,000 are subject to the Committee’s 
review. Any member of the Nominating and Governance 
Committee who is a related person with respect to a 
transaction under review may not participate in the 
deliberation or vote respecting approval or ratification of 
the transaction.

Related persons are directors, director nominees, executive 
officers, holders of 5% or more of our voting stock and their 

immediate family members. Immediate family members are 
spouses, parents, stepparents, children, stepchildren, 
siblings, daughters-in-law, sons-in-law and any person, 
other than a tenant or domestic employee, who resides in 
the household of a director, director nominee, executive 
officer or holder of 5% or more of our voting stock.

After its review, the Nominating and Governance Committee 
may approve or ratify the transaction. The policies and 
procedures provide that certain transactions are deemed 
to be pre-approved even if they will exceed $100,000. 
These transactions include employment of executive officers, 
director compensation, and transactions with other 
companies if the aggregate amount of the transaction does 
not exceed the greater of $1 million or 2% of that company’s 
total revenues and the related person is not an executive 
officer of the other company.

14

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementGOVERNANCE OF THE COMPANY

Does the Company require stock ownership by directors?

Yes, the Company requires stock ownership by directors. 
The Board of Directors expects non-management directors 
to hold a meaningful number of shares of Company common 
stock and expects non-management directors to retain 
shares acquired as compensation as a director until at least 
12 months following their departure from the Board.

YUM directors receive a significant portion of their annual 
compensation in stock. The Company believes that the 
emphasis on the equity component of director compensation 
serves to further align the interests of directors with those 
of our shareholders.

How much YUM stock do the directors own?

Stock ownership information for each director is shown in the table on page 38.

Does the Company have stock ownership guidelines for executives and senior 
management?

The Management Planning and Development Committee 
has adopted formal stock ownership guidelines that set 
minimum expectations for executive and senior management 
ownership. These guidelines are discussed on page 58.

The Company has maintained an ownership culture among 
its executive and senior managers since its formation. 
Substantially all executive officers and members of senior 
management hold stock well in excess of the guidelines.

15

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementMATTERS REQUIRING SHAREHOLDER ACTION

ITEM 1  Election of Directors and Director Biographies 

(Item 1 on the Proxy Card)

Who are this year’s nominees?

The twelve (12) nominees recommended by the Nominating and Governance Committee of the Board of Directors for 
election this year to hold office until the 2017 Annual Meeting and until their respective successors are elected and qualified 
are provided below. The biographies of each of the nominees below contains information regarding the person’s service 
as a director, business experience, director positions held currently or at any time during the last five years, information 
regarding involvement in certain legal or administrative proceedings, if applicable, and the experiences, qualifications, 
attributes or skills that caused the Nominating and Governance Committee and the Board to determine that the person 
should serve as a director for the Company. In addition to the information presented below regarding each nominee’s 
specific experience, qualifications, attributes and skills that led our Board to the conclusion that he or she should serve 
as a director, we also believe that all of our director nominees have a reputation for integrity, honesty and adherence to 
high ethical standards. They each have demonstrated business acumen and an ability to exercise sound judgment, as 
well as a commitment of service to YUM and our Board. Finally, we value their significant experience on other public 
company boards of directors and board committees.

There are no family relationships among any of the directors and executive officers of the Company. Director ages are as 
of the date of this proxy statement.

16

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementMATTERS REQUIRING SHAREHOLDER ACTION

Michael J. Cavanagh is Senior Executive Vice President and Chief Financial Officer of Comcast Corporation, 
a global media and technology company. He has held this position since July 2015. From July 2014 to 
May 2015 he served as Co-President and Co-Chief Operating Officer for The Carlyle Group, a global 
investment firm, and he was also a member of the Executive Group and Management Committee of 
The Carlyle Group. Prior to this, Mr. Cavanagh was the Co-Chief Executive Officer of the Corporate & 
Investment Bank of JPMorgan Chase & Co. from 2012 until 2014. From 2010 to 2012, he was the Chief 
Executive Officer of JPMorgan Chase & Co.’s Treasury & Securities Services business, one of the world’s 
largest cash management providers and a leading global custodian. From 2004 to 2010, Mr. Cavanagh 
was Chief Financial Officer of JPMorgan Chase & Co. Mr. Cavanagh served on the board of The Carlyle 
Group L.P. in 2014.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

•• Operating and management experience, including as chief financial officer of a global media 
and technology company and president and chief operating officer of a global investment 
firm

•• Expertise in finance and strategic planning
•• Independent of Company

Brian C. Cornell has served as Chairman and Chief Executive Officer of Target Corp., a general 
merchandise retailer, since August 2014. Mr. Cornell served as the Chief Executive Officer of PepsiCo 
Americas Foods, a division of PepsiCo, Inc. from March 2012 to July 2014. From April 2009 to January 
2012, Mr. Cornell served as the Chief Executive Officer and President of Sam’s Club, a division of  
Wal-Mart Stores, Inc. and as an Executive Vice President of Wal-Mart Stores, Inc. He has been a Director 
of Target Corp. since 2014. He has served as a Director of Home Depot, OfficeMax, Polaris Industries 
Inc., Centerplate, Inc. and Kirin-Tropicana, Inc. 

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

•• Operating and management experience, including as chairman and chief executive officer 

of a merchandise retailer

•• Expertise in strategic planning, retail business, branding and corporate leadership
•• Public company directorship experience
•• Independent of Company

Michael J. Cavanagh
Age 50

Director Since 2012

Senior Executive 
Vice President 
and Chief Financial 
Officer Comcast 
Corporation

Brian C. Cornell

Age 57

Director since 2015

Chairman and Chief  
Executive Officer 
Target Corp. 

17

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementMATTERS REQUIRING SHAREHOLDER ACTION

Greg Creed is Chief Executive Officer of YUM. He has served in this position since January 2015. He 
served as Chief Executive Officer of Taco Bell Division from January 2014 to December 2014 and as Chief 
Executive Officer of Taco Bell U.S. from 2011 to December 2013. Prior to this position, Mr. Creed served 
as President and Chief Concept Officer of Taco Bell U.S., a position he held beginning in December 2006. 
Mr. Creed served as Chief Operating Officer of YUM from 2005 to 2006. He has served as a director of 
International Games Technology since 2010.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

•• Operating and management experience, including as chief executive officer of Taco Bell
•• Expertise in strategic planning, global branding, franchising, and corporate leadership
•• Public company directorship and committee experience

David W. Dorman is the Non-Executive Chairman of the Board of CVS Health Corporation (formerly known 
as CVS Caremark Corporation), a pharmacy healthcare provider. He has held this position since May 
2011. He is also a Founding Partner of Centerview Capital, a private investment firm, since July 2013. 
From 2008 until 2011, he was the Non-Executive Chairman of Motorola Solutions, Inc. (formerly known as 
Motorola Inc.), a leading provider of business and mission critical communication products and services 
for enterprise and government customers. From October 2006 through April 2008, he was a Managing 
Director and Senior Advisor with Warburg Pincus LLC, a global private equity firm. From November 2005 
until January 2006, Mr. Dorman served as President and a director of AT&T Inc., a telecommunications 
company (formerly known as SBC Communications). From November 2002 until November 2005, 
Mr. Dorman was Chairman of the Board and Chief Executive Officer of AT&T Corporation. Mr. Dorman 
currently serves on the board of Georgia Tech Foundation and Paypal Holdings, Inc. Mr. Dorman served 
on the board of Motorola Solutions, Inc. from 2006 to 2015 and on eBay Inc. from 2014 to 2015.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

•• Operating and management experience, including as chief executive officer of global 

telecommunications-related businesses

•• Expertise in finance, strategic planning and public company executive compensation
•• Public company directorship and committee experience
•• Independent of Company

Greg Creed

Age 58

Director since 2014

Chief Executive 
Officer, YUM

David W. Dorman

Age 62

Director Since 2005

Non-Executive 
Chairman, CVS 
Health Corporation

18

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementMATTERS REQUIRING SHAREHOLDER ACTION

Mirian M. Graddick-Weir serves as Executive Vice President of Human Resources for Merck & Co., Inc., 
a pharmaceutical company. She has held this position since 2008. From 2006 until 2008, she was Senior 
Vice President of Human Resources of Merck & Co., Inc. Prior to this position, she served as Executive 
Vice President of Human Resources of AT&T Corp. from 2001 to 2006. Ms. Graddick-Weir served as a 
director of Harleysville Group Inc. from 2000 until 2012.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

•• Management experience, including as executive vice president of human resources for a 

pharmaceutical company

•• Expertise in global human resources, corporate governance and public company compensation
•• Public company directorship and committee experience
•• Independent of Company

Jonathan S. Linen has been an advisor to the Chairman of American Express Company, a diversified 
worldwide travel and financial services company, since January 2006. From August 1993 until December 
2005, he served as Vice Chairman of American Express Company. Mr. Linen is a director of Modern 
Bank, N.A. Mr. Linen served on the board of The Intercontinental Hotels Group from 2005 to 2014.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

•• Operating and management experience, including as president and chief executive officer 

of global travel-related services company

•• Expertise in finance, marketing and international business development
•• Public company directorship and committee experience
•• Independent of Company

Mirian M. Graddick-Weir

Age 61

Director since 2012

Executive Vice 
President Human 
Resources Merck & 
Co., Inc.

Jonathan S. Linen

Age 72

Director since 2005

Advisor to the 
Chairman, American  
Express Company

19

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementMATTERS REQUIRING SHAREHOLDER ACTION

Keith Meister has been the Managing Partner of Corvex Management LP, a New York based investment 
firm, since 2011. From 2003 to August 2010, Mr. Meister served as Chief Executive Officer and then 
Principal Executive Officer and Vice Chairman of the Board of Icahn Enterprises G.P. Inc., the general 
partner of Icahn Enterprises L.P., a diversified holding company. Mr. Meister currently serves on the 
board of directors of The Williams Company, Inc. Mr. Meister previously served on the board of directors 
of several public companies, including The ADT Corporation, Ralcorp Holdings, Inc., XO Holdings, 
Motorola Mobility and Motorola, Inc., Federal Mogul, American Railcar Industries and American Casino 
& Entertainment Properties LLC.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

•• Operational and management experience as managing partner, and executive officer of an 

investment firm and diversified holding company

•• Expertise in finance, securities, capital markets, strategic development and risk management
•• Public company directorship and committee experience
•• Independent of Company

Keith Meister

Age 42

Director since 2015

Managing 
Partner of Corvex 
Management LP

Thomas C. Nelson has served as the President and Chief Executive Officer of National Gypsum Company, 
a building products manufacturer, since 1999 and was elected Chairman of the Board in January 2005. 
Mr. Nelson previously worked for Morgan Stanley & Co. and in the United States Defense Department 
as Assistant to the Secretary and was a White House Fellow. He serves as Director of Carolinas Healthcare 
System and was a director of Belk, Inc. from 2003 to 2015. Since January 2015, Mr. Nelson has served 
as a director for the Federal Reserve Bank of Richmond.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

•• Operational and management experience, including as president and chief executive officer of 

a building products manufacturer

•• Senior government experience as Assistant to the Secretary of the United States Defense 

Thomas C. Nelson

Department and as a White House Fellow

•• Expertise in finance, strategic planning, business development and retail business
•• Public company directorship and committee experience
•• Independent of Company

Age 53

Director Since 2006

Chairman, Chief 
Executive Officer 
and President, 
National Gypsum 
Company

20

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementMATTERS REQUIRING SHAREHOLDER ACTION

Thomas M. Ryan is the former Chairman and Chief Executive Officer of the Board of CVS Health 
Corporation, formerly known as CVS Caremark Corporation (“CVS”), a pharmacy healthcare provider. 
He served as Chairman from April 1999 to May 2011. He was Chief Executive Officer of CVS from 
May 1998 to February 2011 and also served as President from May 1998 to May 2010. Mr. Ryan 
serves on the boards of Five Below, Inc. and PJT Partners, Inc., and is an Operating Partner of Advent 
International. Mr. Ryan was a director of Bank of America Corporation from 2004 to 2010 and Vantiv 
Inc. from 2012 to 2016.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

•• Operating and management experience, including as chief executive officer of a global pharmacy 

healthcare business

•• Expertise in finance, strategic planning and public company executive compensation
•• Public company directorship and committee experience
•• Independent of Company

P. Justin Skala is Chief Operating Officer, North America, Europe, Africa/Eurasia and Global Sustainability, 
of the Colgate-Palmolive Company, a leading consumer products company. He has held this position 
since 2013. From 2010 to 2013 he was the President of Colgate - Latin America. From 2007 to 2010, 
he was president of Colgate - Asia.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

•• Global operating and management experience, including as president of major divisions of a 

consumer products company 

•• Expertise in branding, marketing, sales, strategic planning and international business development 
•• Independent of Company

Thomas M. Ryan

Age 63

Director Since 2002

Former Chairman 
and CEO, CVS  
Health Corporation

P. Justin Skala

Age 56

Director since 
January 28, 2016

Chief Operating 
Officer of North 
America, Europe, 
Africa/Eurasia  
and Global 
Sustainability for the 
Colgate - Palmolive 
Company

21

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementMATTERS REQUIRING SHAREHOLDER ACTION

Elane B. Stock is Group President of Kimberly-Clark International, a division of Kimberly-Clark Corporation, 
a leading global consumer products company. She has held this position since 2014. From 2012 to 
2014 she was the Group President for Kimberly-Clark Professional. Prior to this role, Ms. Stock was 
the Chief Strategy Officer from 2010, when she first joined Kimberly-Clark, to 2012. Ms. Stock was the 
National Vice President of Strategy for the American Cancer Society from 2008 to 2010.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

•• Global operating and management experience, including as group president of a consumer 

products company

•• Expertise in branding, marketing, sales, strategic planning and international business development
•• Independent of Company

Robert D. Walter is the founder of Cardinal Health, Inc., a company that provides products and services 
supporting the health care industry. Mr. Walter retired from Cardinal Health in June 2008. Prior to his 
retirement from Cardinal Health, he served as Executive Director from November 2007 to June 2008. 
From April 2006 to November 2007, he served as Executive Chairman of the Board of Cardinal Health. 
From 1979 to April 2006, he served as Chairman and Chief Executive Officer of Cardinal Health. Mr. Walter 
also serves as a director of American Express Company and Nordstrom, Inc. From 2000 to 2007, he 
was a director of CBS Corporation and its predecessor, Viacom, Inc.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

•• Operating and management experience, including as chief executive officer, of a global healthcare 

and service provider business

•• Expertise in finance, business development, business integrations, financial reporting, compliance 

and controls

•• Public company directorship and committee experience
•• Independent of Company

Elane B. Stock

Age 51

Director Since 2014

Group President 
Kimberly-Clark 
International

Robert D. Walter

Age 70

Director Since 2008

Founder and Retired 
Chairman/CEO 
Cardinal Health, Inc.

22

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementMATTERS REQUIRING SHAREHOLDER ACTION

If elected, we expect that all of the aforementioned nominees will serve as directors and hold office until the 2017 Annual 
Meeting of Shareholders and until their respective successors have been elected and qualified.

What is the recommendation of the Board of Directors?

The Board of Directors recommends that you vote FOR the election of these nominees.

What if a nominee is unwilling or unable to serve?

That is not expected to occur. If it does, proxies may be voted for a substitute nominated by the Board of Directors.

What vote is required to elect directors?

A nominee will be elected as a director if the number of “FOR” votes exceeds the number of “AGAINST” votes with respect 
to his or her election.

O u r   p o l i c y   re g a rd i n g   t h e   e l e c t i o n   o f   d i re c t o r s   c a n   b e   f o u n d   i n   o u r   G o v e r n a n c e   P r i n c i p l e s   a t 
www.yum.com/investors/governance/principles.asp and at page 9 under “What other significant Board practices does 
the Company have? — Majority Voting Policy.”

23

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementMATTERS REQUIRING SHAREHOLDER ACTION

ITEM 2  Ratification of Independent Auditors 
(Item 2 on the Proxy Card) 

What am I voting on?

A proposal to ratify the selection of KPMG LLP (“KPMG”) as our independent auditors for fiscal year 2016. The Audit 
Committee of the Board of Directors has selected KPMG to audit our consolidated financial statements. During fiscal 
2015, KPMG served as our independent auditors and also provided other audit-related and non-audit services.

Will a representative of KPMG be present at the meeting?

Representatives of KPMG will be present at the Annual Meeting and will have the opportunity to make a statement if they 
desire and will be available to respond to appropriate questions from shareholders.

What vote is required to approve this proposal?

Approval of this proposal requires the affirmative vote of a majority of the shares present in person or represented by proxy 
and entitled to vote at the Annual Meeting. If the selection of KPMG is not ratified, the Audit Committee will reconsider 
the selection of independent auditors.

What is the recommendation of the Board of Directors?

The Board of Directors recommends that you vote FOR approval of this proposal.

What were KPMG’s fees for audit and other services for fiscal years 2015 and 2014?

The following table presents fees for professional services rendered by KPMG for the audit of the Company’s annual 
financial statements for 2015 and 2014, and fees billed for audit-related services, tax services and all other services 
rendered by KPMG for 2015 and 2014.

Audit fees(1)
Audit-related fees(2)
Audit and audit-related fees
Tax fees(3)
All other fees
TOTAL FEES

2015

6,233,000 $
558,000  
6,791,000  
304,000  
—  
7,095,000 $

2014
6,904,000
615,000
7,519,000
438,000
—
7,957,000

$

$

(1)  Audit fees include fees for the audit of the annual consolidated financial statements, reviews of the interim condensed consolidated financial statements 
included in the Company’s quarterly reports, audits of the effectiveness of the Company’s internal controls over financial reporting, statutory audits and 
services rendered in connection with the Company’s securities offerings.

(2)  Audit-related fees include audits of financial statements of certain employee benefit plans, agreed upon procedures and other attestations.
(3)  Tax fees consist principally of fees for international tax compliance, tax audit assistance, and VAT and other tax advisory services.

24

YUM! BRANDS, INC. - 2016 Proxy StatementProxy Statement 
 
 
 
MATTERS REQUIRING SHAREHOLDER ACTION

What is the Company’s policy regarding the approval of audit and non-audit 
services?

The Audit Committee has implemented a policy for the 
pre-approval of all audit and permitted non-audit services, 
including tax services, proposed to be provided to the 
Company by its independent auditors. Under the policy, 
the Audit Committee may approve engagements on a 
case-by-case basis or pre-approve engagements pursuant 
to the Audit Committee’s pre-approval policy. The Audit 
Committee may delegate pre-approval authority to one of 
its independent members, and has currently delegated 
pre-approval authority up to certain amounts to its Chair.

Pre-approvals for services are granted at the January Audit 
Committee meeting each year. In considering pre-approvals, 
the Audit Committee reviews a description of the scope of 
services falling within pre-designated services and imposes 
specific budgetary guidelines. Pre-approvals of designated 

services are generally effective for the succeeding 12 months. 
Any incremental audit or permitted non-audit services which 
are expected to exceed the relevant budgetary guideline 
must be pre-approved.

The Corporate Controller monitors services provided by 
the independent auditors and overall compliance with the 
pre-approval policy. The Corporate Controller reports 
periodically to the Audit Committee about the status of 
outstanding engagements, including actual services provided 
and associated fees, and must promptly report any non-
compliance with the pre-approval policy to the Chair of the 
Audit Committee.

The complete policy is available on the Company’s website 
at www.yum.com/investors/governance/media/gov_
auditpolicy.pdf. 

ITEM 3  Advisory Vote on Executive Compensation 

(Item 3 on the Proxy Card)

What am I voting on?

In accordance with SEC rules, we are asking shareholders to approve, on a non-binding basis, the compensation of the 
Company’s Named Executive Officers as disclosed in this proxy statement.

Our Performance-Based Executive Compensation Program Attracts and Retains Strong 
Leaders and Closely Aligns with Our Shareholders’ Interests

Our performance-based executive compensation program 
is designed to attract, reward and retain the talented leaders 
necessary for our Company to succeed in the highly 
competitive market for talent, while maximizing shareholder 
returns. This approach has made our management team 
a key driver in the Company’s strong performance over 
both the long and short term. We believe that our 
compensation program has attracted and retained strong 
leaders, and is closely aligned with the interests of our 
shareholders.

In deciding how to vote on this proposal, we urge you to 
read the Compensation Discussion and Analysis section 
of this proxy statement, beginning on page 39, which 

discusses in detail how our compensation policies and 
procedures operate and are designed to meet our 
compensation goals and how our Management Planning 
and Development Committee makes compensation decisions 
under our programs.

Accordingly, we ask our shareholders to vote in favor of the 
following resolution at the Annual Meeting:

RESOLVED, that the shareholders approve, on an 
advisory basis, the compensation awarded to our Named 
Executive Officers, as disclosed pursuant to SEC rules, 
including the Compensation Discussion and Analysis, 
the compensation tables and related materials included 
in this proxy statement.

What vote is required to approve this proposal?

Approval of this proposal requires the affirmative vote of a 
majority of shares present in person or represented by proxy 
and entitled to vote at the Annual Meeting. While this vote 

is advisory and non-binding on the Company, the Board of 
Directors and the Management Planning and Development 
Committee will review the voting results and consider 

25

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementMATTERS REQUIRING SHAREHOLDER ACTION

shareholder concerns in their continuing evaluation of the 
Company’s compensation program. Unless the Board of 
Directors modifies its policy on the frequency of this advisory 

vote, the next advisory vote on executive compensation 
will be held at the 2017 Annual Meeting of Shareholders.

What is the recommendation of the Board of Directors?

The Board of Directors recommends that you vote FOR approval of this proposal.

ITEM 4 

Proposal to Approve The Company’s  
Long Term Incentive Plan As Amended 
(Item 4 on the Proxy Card)

What am I voting on?

We are requesting that shareholders approve the Long 
Term Incentive Plan as amended (the “Plan”). We established 
the Plan to attract and retain persons who are eligible to 
participate in the Plan, to motivate the Plan participants, 
by means of appropriate incentives, to achieve long-range 

goals, to provide incentive compensation opportunities that 
are competitive with those of other similar companies, and 
to align the interests of the Plan participants with our 
shareholders.

Key Changes to the Plan

The Board approved an amendment and restatement of 
the Plan on March 4, 2016. The following are the most 
significant changes to the Plan included in the amendment 
and restatement:

compensation (within the meaning of Section 162(m) of 
the Internal Revenue Code of 1986, as amended 
(the “Code”) and the regulations thereunder, (“Performance-
Based Compensation”); 

•• Net Share increase of 13 million. 

•–Share increase. We will increase the number of shares 
available for issuance under the Plan by 22 million shares;
•–Shares cancelled. Upon shareholder approval of the 
Plan, we will cancel approximately 9 million shares 
representing the remaining shares available for issuance 
under the YUM! Brands, Inc. Restaurant General Manager 
Stock Plan (the “YumBucks Plan”), the YUM! Brands, 
Inc. SharePower Plan (the “SharePower Plan”), and the 
YUM! Brands 1997 Long Term Incentive Plan (the “1997 
Plan”), as described in greater detail below;

•–Net Share increase. This represents a net increase of 
shares available for issuance of approximately 13 million 
shares.

•–We have modified the provisions relating to treatment of 
awards in connection with a change in control because 
our awards no longer provide for “single trigger” vesting; 
•• We clarified the requirements with respect to awards that 
are intended to be qualified as performance-based 

•• We have expanded the restrictions on repricing of stock 

options and stock appreciation rights (“SARs”); 

•• We updated the maximum shares or value that can be 
subject to awards made under the Plan, including adding 
a limit on awards to our directors who are not employees 
of us or our subsidiaries (“Outside Directors”);

•• We have added a limitation on the number of shares 
under the Plan that may be awarded in the form of incentive 
stock options (“ISOs”);

•• We have added more broad provisions relating to 

clawbacks and compensation recovery policies;

•• We have modified the Plan to provide that dividend rights 
and dividend equivalent rights may not be granted with 
respect to stock options or SARs and any such features 
applicable to other awards under the Plan must be subject 
to the same vesting and payment restrictions as apply to 
the underlying award; and

•• We made other technical and conforming changes. 

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YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementMATTERS REQUIRING SHAREHOLDER ACTION

Selected Plan Data

The following table includes information regarding outstanding equity awards and shares available for future awards under 
the Company’s equity plans as of December 31, 2015 (and without giving effect to approval of the amended Plan under 
this Proposal):

Total shares underlying outstanding options and SARs(2)

Weighted average exercise price of outstanding options and SARs

Weighted average remaining contractual life of outstanding options 
and SARs

Total shares underlying outstanding unvested time-based RSUs

Total shares underlying outstanding performance-based RSUs

Total shares underlying outstanding deferral shares

Total shares currently available for grant(3)

The Plan

Other 
Plans(1)

8,278,913

413,909

50.91

5.30

61.09

6.37

469,429

169,194

4,500,989

0

0

0

3,204,537

9,348,882(4)

(1)  Other Plans are the YUM Brands 1997 Plan, the YumBucks Plan and the SharePower Plan

(2)  Shares shown here represent resulting shares upon exercise of outstanding options and SARs at December 31, 2015. For SARs, we report the shares that would be 
delivered upon exercise (which is equal to the number of SARs multiplied by the difference between the fair market value of our common stock at year-end and the 
exercise price divided by the fair market value of the stock). The total number of outstanding options and SARs is 25,922,722 (23,657,306 were issued under the Plan 
and 2,265,416 issued under the Other Plans).

(3)  Under the Plan, stock based awards are granted from a pool of available shares, with stock options and SARs counting as 1 share and full value awards (RSUs and 

performance share units, etc) counted as 2 shares except for shares underlying deferral shares which count as 1 share

(4)  Upon shareholder approval of the Plan these shares will not be available for grant (except for approximately 400,000 shares underlying options and SARs granted early 

in 2016)

Options/SARs 
Granted

3,811,598

3,619,536

3,767,552

Time-Based 
RSUs 
Granted 

Performance-
Based RSUs 
Earned

205,581

204,687

562,339

0

0

0

Weighted 
Average 
Number of 
Common Shares 
Outstanding

Burn Rate = 
Total Granted 
/ Common 
Shares 
Outstanding

436,000,000

444,000,000

452,000,000

0.92%

0.86%

0.96%

Total 
Granted

4,017,179

3,824,223

4,329,891

Year

2015

2014

2013

Overview of Plan Awards 

The Plan authorizes the award of stock options (including ISOs and non-qualified stock options (“NQOs”)), SARs, and 
“Full Value Awards” (including restricted stock awards, restricted stock unit awards, performance shares, and performance 
unit awards), each as described below.

Prohibition on Repricing 

The Plan provides that, except for adjustments in connection 
with corporate transactions (discussed below) or as approved 
by our shareholders, the exercise price of an outstanding 
stock option or SAR may not be decreased after the date 
of grant, nor may an outstanding stock option or SAR be 
surrendered to us in consideration for the grant of a 
replacement stock option or SAR with a lower exercise price 

or a Full Value Award. Except as approved by our shareholders, 
in no event may any stock option or SAR granted under the 
Plan be surrendered to us in consideration for a cash payment 
if, at the time of such surrender, the exercise price of the 
stock option or SAR is greater than the then current fair 
market value of a share of our common stock.

27

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementMATTERS REQUIRING SHAREHOLDER ACTION

Description of the Plan 

The following is a brief description of the material features 
of the Plan. This description, including information 
summarized above, is qualified in its entirety by reference 
to the full text of the Plan, a copy of which is attached to 
this proxy statement as Appendix A. 

Eligibility

Any officer, director or other employee of us or one of our 
subsidiaries, consultants, independent contractors or agents 
of us or one of our subsidiaries, and persons who are 
expected to become officers, employees, directors, 
consultants, independent contractors or agents of us or 
one of our subsidiaries (but effective no earlier than the date 
on which such individual begins to provide services to us 
or one of our subsidiaries), including in any case, Outside 
Directors. Upon receiving a grant of an award under the Plan, 
an eligible individual shall be a “participant” in the Plan.

Approximately 505,000 individuals were eligible on an annual 
basis to receive awards under the Plan and in 2015, we 
granted equity awards of the type authorized in the Plan to 
approximately 800 persons.

Administration of the Plan

The Plan is administered by the Management Planning and 
Development Committee (the “Committee”). For purposes 
of the Plan and subject to the terms and conditions of the 
Plan, the Committee has the authority and discretion (a) to 
select from among the eligible individuals those persons who 
shall receive awards under the Plan, (b) to determine the 
time or times of receipt, (c) to determine the types of awards 
and the number of shares covered by the awards, (d) to 
establish the terms, conditions, performance criteria, 
restrictions, and other provisions of such awards, and, subject 
to the terms and conditions of the Plan, to cancel or suspend 
awards, (e) to the extent that the Committee determines that 
the restrictions imposed by the Plan preclude the achievement 
of the material purposes of the awards in jurisdictions outside 
the United States, to modify those restrictions as the 
Committee determines to be necessary or appropriate to 
conform to applicable requirements or practices of jurisdictions 
outside of the United States, (f) to conclusively interpret the 
Plan, (g) to establish, amend, and rescind any rules and 
regulations relating to the Plan, (h) to determine the terms 
and provisions of any award agreement made pursuant to 
the Plan, and (i) to make all other determinations that may 
be necessary or advisable for the administration of the Plan. 
In addition, the Committee also has the authority to determine 
the extent to which awards under the Plan will be structured 
as Performance-Based Compensation and to take such 
action, establish such procedures, and impose such 
restrictions at the time such awards are granted as the 

28

Committee determines to be necessary or appropriate to 
conform to the requirements of Code Section 162(m). Any 
interpretation of the Plan by the Committee and any decision 
made by it under the Plan is final and binding on all persons. 

Except as prohibited by applicable law or as necessary to 
preserve exemptions under the securities laws, the Committee 
may delegate any of its duties under the Plan to such agents 
as it determines from time to time (which delegation can 
be revoked at any time). Unless action to the contrary has 
been taken by the Board or the Committee, the Committee’s 
authority with respect to awards and other matters concerning 
participants below the Executive Officer level is delegated 
to our Chief Executive Officer.

Shares Available Under the Plan

We have reserved for issuance under the Plan 92,600,000 
shares. As noted above, this represents an increase of  
22 million shares available for issuance. Also as noted above, 
we will cancel shares available for issuance under the 
YumBucks Plan, the SharePower Plan and the 1997 Plan 
as of the date that the Plan is approved by our shareholders 
(referred to as the “Approval Date”) (and immediately prior 
to approval). This will represent the cancellation of approximately 
9 million shares.

The number of shares available for grants of ISOs under the 
Plan is equal to 92,600,000. The number of shares available 
for grants of Full Value Awards under the Plan is equal to 
approximately 12,000,000 except that shares subject to Full 
Value Awards granted with respect to the deferral of annual 
cash incentive awards under a deferred compensation plan 
maintained by us or our subsidiaries will not count towards 
this maximum. 

Shares available under the Plan may be authorized but unissued 
or shares currently held or subsequently acquired by us as 
treasury shares (to the extent permitted by law), including 
shares purchased in the open market or in private transactions.

Each share delivered in respect of a Full Value Award is 
counted as covering 2 shares except that, in the case of 
restricted stock or restricted stock units delivered pursuant 
to the settlement of earned annual incentives, each share 
shall be counted as covering 1 share. To the extent any 
shares of stock covered by an award are not delivered to a 
participant or beneficiary because the award is forfeited or 
canceled, or used to satisfy the applicable tax withholding 
obligation, such shares shall not be deemed to have been 
delivered for purposes of determining the maximum number 
of shares of stock available for delivery under the Plan. If the 
exercise price of any stock option granted under the Plan 
is satisfied by tendering shares of our common stock (by 
either actual delivery or by attestation, including net exercise), 

YUM! BRANDS, INC. - 2016 Proxy StatementProxy Statementonly the number of shares of stock issued net of the shares 
tendered shall be deemed delivered for purposes of the Plan. 

After the Approval Date, no awards may be granted under 
the YumBucks Plan, the 1997 Plan or the SharePower Plan. 

On March 30, 2016, the last reported sale price of our 
common stock on the New York Stock Exchange was 
$82.25 per share. 

Other Share Limitations

The following limitations shall apply under the Plan: (a) the 
maximum number of shares that may be covered by stock 
options or SARs granted to any one individual during any 
five calendar-year period shall be 9,000,000; (b) in the case 
of Full Value Awards that are intended to be Performance-
Based Compensation, no more than 3,000,000 shares of 
common stock may be subject to such awards granted to 
any one individual during any five-calendar-year period 
(regardless of when such shares are deliverable); provided, 
however, that, in the case of any Full Value Award that is a 
performance unit award that is intended to be Performance-
Based Compensation, no more than $10,000,000 may be 
subject to any such awards granted to any one individual 
during any one-calendar-year period (regardless of when 
such amounts are deliverable); and (c) no Outside Director 
may be granted during any calendar year an award or 
awards having a value determined on the grant date in 
excess of $750,000.

Adjustments 

If (1) any change in corporate capitalization, such as a stock 
split, reverse stock split, or stock dividend, or (2) any 
corporate  transaction  such  as  a  reorganization, 
reclassification, merger or consolidation or separation, 
including a spin-off, or sale or other disposition by us of all 
or a portion of our assets, (3) any other change in our 
corporate structure, or (4) any distribution to shareholders 
(other than a cash dividend that is not an extraordinary cash 
dividend) results in (x) the outstanding shares of our common 
stock, or any securities exchanged therefor or received in 
their place, being exchanged for a different number or class 
of shares or other securities of us or for shares of stock or 
other securities of any other corporation (or new, different 
or additional shares or other securities of us or of any other 
corporation being received by the holders of outstanding 
shares of our common stock), or (y) a material change in 
the market value of the outstanding shares of our common 
stock as a result of the change, transaction or distribution, 
then equitable adjustments shall be made by the Committee, 
as it determines are necessary and appropriate, in: (a) the 
number and type of shares (or other property) with respect 
to which awards may be granted under the Plan; (b) the 

MATTERS REQUIRING SHAREHOLDER ACTION

number and type of shares (or other property) subject to 
outstanding awards; (c) the grant or exercise price with 
respect to outstanding awards; (d) the limitations on shares 
reserved for issuance under the Plan and the limitations on 
the number of shares (or dollar amount) that can be subject 
to awards granted to certain individuals or within a specified 
time period; and (e) the terms, conditions or restrictions of 
outstanding awards and/or award agreements. In the case 
of any stock option that is an ISO, any adjustments in 
accordance with the foregoing shall be accomplished so 
that such stock option shall continue to be an ISO and 
there are restrictions on the type and manner of adjustment 
to awards to ensure compliance with Code Section 409A 
(relating to nonqualified deferred compensation). 

Awards under the Plan

Agreements

An award under the Plan shall be subject to such terms and 
conditions, not inconsistent with the Plan, as the Committee 
shall, in its sole discretion, prescribe. The terms and conditions 
of any award to any participant shall be reflected in such 
form of written document as is determined by the Committee. 
A copy of such document shall be provided to the participant, 
and the Committee may, but need not, require that the 
participant sign a copy of such document. 

Stock Options and SARs

The grant of a stock option under the Plan entitles the 
participant to purchase shares of our common stock at an 
exercise price and during a specified time established by 
the Committee. Any stock option may be either an ISO or 
an NQO, as determined in the discretion of the Committee. 
An “ISO” is a stock option that is intended to satisfy the 
requirements applicable to an “incentive stock option” 
described in Code Section 422(b) and may only be granted 
to employees of us or our eligible subsidiaries. An “NQO” 
is a stock option that is not intended to be an ISO. A stock 
option will be deemed to be an NQO unless it is specifically 
designated by the Committee as an ISO and/or to the extent 
that it does not meet the requirements of an ISO. Any stock 
option that is intended to constitute an ISO shall satisfy any 
other requirements of Code Section 422 and, to the extent 
such stock option does not satisfy such requirements, the 
stock option shall be treated as a NQO.

A SAR entitles the participant to receive, in cash or stock, 
value equal to (or otherwise based on) the excess of: (a) the 
fair market value of a specified number of shares of our 
common stock at the time of exercise; over (b) an exercise 
price established by the Committee. 

The Committee shall designate the participants to whom 
stock options or SARs are to be granted and shall determine 

29

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementMATTERS REQUIRING SHAREHOLDER ACTION

the number of shares of stock subject to each such stock 
option or SAR and the other terms and conditions thereof, 
not inconsistent with the Plan. The Committee may not, 
however, grant dividends or dividend equivalents (current 
or deferred) with respect to any stock option or SAR granted 
under the Plan. In no event shall a stock option or SAR 
be exercisable later than the ten-year anniversary of the 
date on which the stock option or SAR is granted (or such 
shorter period required by law or the rules of any stock 
exchange on which the stock is listed).

The “exercise price” of each stock option or SAR granted 
shall be established by the Committee or shall be determined 
by a method established by the Committee at the time the 
stock option or SAR is granted, except that the exercise 
price shall not be less than the fair market value of a share 
of stock on the date of grant. Stock options and SARs 
granted under the Plan in replacement for awards under 
plans and arrangements of us or one of our subsidiaries 
that are assumed in business combinations may provide 
for exercise prices that are less than the fair market value 
of the stock at the time of the replacement grants, if the 
Committee determines that such exercise price is appropriate 
to preserve the economic benefit of the award. 

The exercise price of a stock option shall be payable in cash 
or by tendering (including by way of a net exercise), by either 
actual delivery of shares or by attestation, shares of stock 
acceptable to the Committee, and valued at fair market value 
as of the day of exercise, or in any combination thereof, as 
determined by the Committee. The Committee may permit 
a participant to elect to pay the exercise price upon the 
exercise of a stock option by irrevocably authorizing a third 
party to sell shares of stock (or a sufficient portion of the 
shares) acquired upon exercise of the stock option and remit 
to us a sufficient portion of the sale proceeds to pay the 
entire exercise price and any tax withholding resulting from 
such exercise. Generally, the full exercise price for shares of 
common stock purchased upon the exercise shall be paid 
at the time of such exercise (except that, in the case of a 
third party exercise arrangement described above, payment 
may be made as soon as practicable after the exercise). 

Full Value Awards

A Full Value Award is a grant of one or more shares of our 
common stock or a right to receive one or more shares of 
our common stock in the future (including restricted stock, 
restricted stock units, performance shares, and performance 
units) that is contingent on continuing service, the achievement 
of performance objectives during a specified period 
performance, or other restrictions as determined by the 
Committee. The grant of Full Value Awards may also be 
subject to such other conditions, restrictions and contingencies, 
as determined by the Committee, including provisions relating 
to dividend or dividend equivalent rights and deferred payment 

30

or settlement; provided, however, that no dividends or 
dividend equivalent rights will be paid or settled on Full Value 
Awards that have not been earned or vested. 

Except for Full Value Awards that are granted (a) in lieu of 
other compensation, (b) as a form of payment of earned 
performance awards or other incentive compensation, (c) to 
new hires, or (d) as retention awards outside the United 
States, if the right to become vested in a Full Value Award 
granted to an employee is conditioned on the completion 
of a specified period of service with us and our subsidiaries, 
without achievement of performance measures or 
performance objectives being required as a condition of 
vesting, then the required period of service for full vesting 
of the Full Value Award shall be not less than three years 
(provided that the required period for full vesting shall, 
instead, not be less than two years in the case of annual 
incentive deferrals payable in restricted shares), subject to 
pro rated vesting over the applicable minimum service 
period and to acceleration of vesting, to the extent permitted 
by the Committee, in the event of the participant’s death, 
disability, retirement, change in control or involuntary 
termination). Awards to Outside Directors are not subject 
to these restrictions. 

Settlement and Payment of Awards

Awards may be settled through the delivery of shares of our 
common stock, the granting of replacement awards, or 
combination thereof as the Committee shall determine. Any 
award settlement, including payment deferrals, may be subject 
to such conditions, restrictions and contingencies as the 
Committee shall determine. The Committee may permit or 
require the deferral of any award payment (other than a stock 
option or SAR other than to the extent permitted by Code 
Section 409A), subject to such rules and procedures as it 
may establish, which may include provisions for the payment 
or crediting of interest, or dividend equivalents, including 
converting such credits into deferred Stock equivalents. 

Performance-Based Compensation 

In general, Code Section 162(m) limits our compensation 
deduction to $1,000,000 paid in any tax year to any “covered 
employee” as defined under Code Section 162(m). This 
deduction limitation does not apply to certain types of 
compensation, including Performance-Based Compensation. 
The terms of the Plan permit, but do not require, us to issue 
awards under the Plan that meet the requirements of 
Performance-Based Compensation so that such awards 
will be deductible by us for federal income tax purposes.

We anticipate that any compensation paid in connection 
with exercises of stock options or the exercise or settlement 
of SARs under the Plan will qualify as Performance-Based 
Compensation. 

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementFull Value Awards granted under the Plan may be designated 
and structured as Performance-Based Compensation. To 
the extent required by Code Section 162(m), any Full Value 
Award so designated will be conditioned on the achievement 
of one or more performance targets as determined by the 
Committee, which performance targets will be based on 
one or more of the following performance measures: cash 
flow; earnings; earnings per share; market value added or 
economic value added; profits; return on assets; return on 
equity; return on investment; revenues; stock price; total 
shareholder return; customer satisfaction metrics; or 
restaurant unit development. Each goal may be expressed 
on an absolute and/or relative basis, may be based on or 
otherwise employ comparisons based on internal targets, 
the past performance of us and/or the past or current 
performance of other companies, and in the case of earnings-
based measures, may use or employ comparisons relating 
to capital, shareholders’ equity and/or shares outstanding, 
investments or to assets or net assets. The performance 
targets established by the Committee may be with respect 
to us, a subsidiary, operating unit, division, or group or 
individual performance (or any combination thereof). 

If a Full Value Award is intended to constitute Performance-
Based Compensation, the participant will not receive a 
settlement or payment of the award until the Committee 
has determined that the applicable performance target(s) 
have been attained. To the extent that the Committee 
exercises discretion in making the foregoing determination, 
such exercise of discretion may not result in an increase in 
the amount of the payment. 

Nothing in the Plan precludes the Committee from granting 
Full Value Awards or other awards under the Plan that are 
not intended to constitute Performance-Based Compensation. 

Change in Control

Subject to the provisions relating to adjustments in the context 
of corporate transactions and except as otherwise provided 
in the Plan or the award agreement reflecting the applicable 
award, if a Change in Control (as defined in the Plan) occurs 
prior to the date on which an award is vested and prior to 
the participant’s separation from service and if the participant’s 
employment is involuntarily terminated by the Company 
(other than for cause) on or within two years following the 
Change in Control (referred to as “double trigger” vesting), 
then (a) all outstanding Options and SARs (regardless of 
whether in tandem with a SAR or Option, as applicable) shall 
become fully exercisable and (b) all Full Value Awards (including 
any award payable in shares of our common stock which is 
granted in conjunction with a Company deferral program) 
shall become fully vested and the Committee shall determine 
the extent to which performance conditions are met in 
accordance with the terms of the Plan and the applicable 
award agreement.

MATTERS REQUIRING SHAREHOLDER ACTION

Transferability

Unless otherwise determined by the Committee and expressly 
provided for in an award agreement, no award or any other 
benefit under the Plan shall be assignable or otherwise 
transferable except by will or the laws of descent and distribution.

Withholding

All distributions under the Plan are subject to withholding of 
all applicable taxes, and the Committee may condition the 
delivery of any shares or other benefits under the Plan on 
satisfaction of the applicable withholding obligations. The 
Committee, in its discretion, and subject to such requirements 
as the Committee may impose prior to the occurrence of 
such withholding, may permit such withholding obligations 
to be satisfied through cash payment by the participant, 
through the surrender of shares of stock which the participant 
already owns, or through the surrender of shares of stock 
to which the participant is otherwise entitled under the Plan; 
provided, however, previously-owned stock that has been 
held by the participant or stock to which the participant is 
entitled under the Plan may only be used to satisfy the 
minimum tax withholding required by applicable law (or other 
rates that will not have a negative accounting impact).

Participants Outside the United States

The Committee may grant awards to eligible persons who 
are foreign nationals on such terms and conditions different 
from those specified in the Plan as may, in the judgment of 
the Committee, be necessary or desirable to foster and 
promote achievement of the purposes of the Plan. In 
furtherance of such purposes, the Committee may make 
such modifications, amendments, procedures and subplans 
as may be necessary or advisable to comply with provisions 
of laws in other countries or jurisdictions in which we or any 
of our subsidiaries operates or has employees. The foregoing 
provisions may not be applied to increase the share limitations 
of the Plan or to otherwise change any provision of the Plan 
that would otherwise require the approval of our shareholders.

Miscellaneous

Limitation of Implied Rights

Neither a participant nor any other person shall, by reason 
of participation in the Plan, acquire any right in or title to any 
assets, funds or property of us or any of our subsidiaries 
whatsoever, including, without limitation, any specific funds, 
assets, or other property which may be set aside in anticipation 
of a liability under the Plan. A participant shall have only a 
contractual right to the stock or amounts, if any, payable 
under the Plan, unsecured by any assets of us or our 
subsidiaries, and nothing contained in the Plan shall constitute 
a guarantee that the assets of us or any of our subsidiaries 
shall be sufficient to pay any benefits to any person. 

31

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementMATTERS REQUIRING SHAREHOLDER ACTION

The Plan does not constitute a contract of employment or 
continued service, and selection as a participant will not give 
any participating employee or other individual the right to 
be retained in the employ of us or a subsidiary or the right 
to continue to provide services to us or a subsidiary, nor any 
right or claim to any benefit under the Plan, unless such right 
or claim has specifically accrued under the terms of the Plan. 

Delivery of Stock Under the Plan

We shall have no liability to deliver any shares of stock under 
the Plan or make any other distribution of benefits under 
the Plan unless such delivery or distribution would comply 
with all applicable laws and the applicable requirements of 
any securities exchange or similar entity. To the extent that 
the Plan provides for issuance of stock certificates to reflect 
the issuance of shares of stock, the issuance may be effected 
on a non-certificated basis, to the extent not prohibited by 
applicable law or the applicable rules of any stock exchange. 

Misconduct and Recoupment

The Committee, in its discretion, may impose such restrictions 
on shares of stock acquired pursuant to the Plan, whether 
pursuant to the exercise of a stock option or SAR, settlement 
of a Full Value Award or otherwise, as it determines to be 
desirable, including, without limitation, restrictions relating 
to disposition of the shares and forfeiture restrictions based 
on service, performance, stock ownership by the participant, 
conformity with our recoupment, compensation recovery, 
or clawback policies and such other factors as the Committee 
determines to be appropriate. Unless otherwise specified 
by the Committee, any awards under the Plan and any 
shares of stock issued pursuant to the Plan shall be subject 
to our compensation recovery, clawback, and recoupment 
policies as in effect from time to time.

If the Committee determines that a present or former 
employee has (a) used for profit or disclosed to unauthorized 
persons, confidential or trade secrets of us or (b) breached 
any contract with or violated any fiduciary obligation to us, 
the Committee may cause that employee to forfeit his or 
her outstanding awards under the Plan. This provision does 
not apply during any period where there is a potential change 
in control in effect or following a change in control. 

Amendment and Termination of the Plan 

The Board may, at any time, amend or terminate the Plan 
(and the Committee may amend any award agreement); 
provided, however, that no amendment or termination of 
the Plan or amendment of any award agreement may, in 
the absence of written consent to the change by the affected 
participant (or, if the participant is not then living, the affected 
beneficiary), adversely affect the rights of any participant 
or beneficiary under any award granted under the Plan prior 
to the date such amendment is adopted. Adjustments 
pursuant to corporate transactions and restructurings are 

32

not subject to the foregoing limitations. In addition, 
amendments to the provisions of the Plan that prohibit the 
repricing of stock options and SARS, amendments expanding 
the group of eligible individuals, or amendments increases 
in the aggregate number of shares reserved under the Plan, 
the shares that may be issued in the form of ISOs, limitations 
on certain types of Full Value Awards and amendments of 
the individual limits on awards and the limitations on awards 
to Outside Directors will not be effective unless approved 
by our shareholders. No amendment shall be made to the 
Plan without the approval of our shareholders if such approval 
is required by law or the rules of any stock exchange on 
which the common stock is listed. 

The Plan will continue in effect, until terminated by the Board; 
provided, however, that no award may be granted under 
the Plan on or after May 20, 2026, which is the ten-year 
anniversary of May 20, 2016, the date shareholders will vote 
whether to approve the Plan as amended. However, any 
awards that are outstanding on or after the date of Plan 
termination will remain subject to the terms of the Plan. If 
shareholders do not approve the Plan as amended, no 
awards may be granted under the Plan after May 15, 2018.

It is our intention that, to the extent that any provisions of 
the Plan or any awards granted under the Plan are subject 
to Code Section 409A, the Plan and the awards comply 
with the requirements of Code Section 409A and that the 
Board shall have the authority to amend the Plan as it 
deems necessary or desirable to conform to Code Section 
409A. Notwithstanding the foregoing, neither we nor our 
Subsidiaries guarantee that awards under the Plan will 
comply with Code Section 409A and the Committee is 
under no obligation to make any changes to any award to 
cause such compliance. 

U.S. Federal Income Tax Implications of the Plan 

The discussion that follows is a summary, based on U.S. 
federal tax laws and regulations presently in effect, of some 
significant U.S. federal income tax considerations relating 
to awards under the Plan. The applicable laws and regulations 
are subject to change, and the discussion does not purport 
to be a complete description of the federal income tax 
aspects of the Plan. This summary does not discuss state, 
local or foreign laws. 

Stock Options. The tax treatment of a stock option depends 
on whether the option is a NQO or an ISO.

The grant of an NQO will not result in taxable income to the 
participant. Except as described below, the participant will 
realize ordinary income at the time of exercise in an amount 
equal to the excess of the fair market value of the shares 
of stock acquired over the exercise price for those shares 
of common stock, and we will be entitled to a corresponding 
deduction. 

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementThe grant of an ISO will not result in taxable income to the 
participant. The exercise of an ISO will not result in taxable 
income to the participant provided that the participant was, 
without a break in service, an employee of us and our eligible 
subsidiaries (determined under tax rules) during the period 
beginning on the date of the grant of the ISO and ending 
on the date three months prior to the date of exercise (one 
year prior to the date of exercise if the participant is disabled, 
as that term is defined in the Code).

The excess of the fair market value of the shares of common 
stock at the time of the exercise of an ISO over the exercise 
price is an adjustment that is included in the calculation of 
the participant’s alternative minimum taxable income for 
the tax year in which the ISO is exercised. For purposes of 
determining the participant’s alternative minimum tax liability 
for the year of disposition of the shares of common stock 
acquired pursuant to the ISO exercise, the participant will 
have a basis in those shares of common stock equal to the 
fair market value of the shares of common stock at the time 
of exercise. 

If the participant does not sell or otherwise dispose of the 
shares of common stock within two years from the date of 
the grant of the ISO or within one year after receiving the 
transfer of such shares of common stock, then, upon 
disposition of such shares of common stock, any amount 
realized in excess of the exercise price will be taxed to the 
participant as capital gain, and we will not be entitled to 
any deduction for Federal income tax purposes. 

If the foregoing holding period requirements are not met, 
the participant will generally realize ordinary income, and a 
corresponding deduction will be allowed to us, at the time 
of the disposition of the shares of common stock, in an 
amount equal to the lesser of (a) the excess of the fair 
market value of the shares of common stock on the date 
of exercise over the exercise price, or (b) the excess, if any, 
of the amount realized upon disposition of the shares of 
common stock over the exercise price. 

Special rules apply if an option is exercised through the 
exchange of previously acquired stock. 

SARs. A participant will not be deemed to have received 
any income upon the grant of a SAR. Generally, when a 
SAR is exercised, the excess of the market price of common 
stock on the date of exercise over the exercise price will 
be taxable to a participant as ordinary income. We are 
entitled to a deduction in the year of exercise equal to the 
amount of income taxable to the individual. 

Full Value Awards. The federal income tax consequences 
of a Full Value Award will depend on the type of award. The 
tax treatment of the grant of shares of common stock 
depends on whether the shares are subject to a substantial 
risk of forfeiture (determined under Code rules) at the time 
of the grant. If the shares are subject to a substantial risk 

MATTERS REQUIRING SHAREHOLDER ACTION

of forfeiture, the participant will not recognize taxable income 
at the time of the grant and when the restrictions on the 
shares lapse (that is, when the shares are no longer subject 
to a substantial risk of forfeiture), the participant will recognize 
ordinary taxable income in an amount equal to the fair 
market value of the shares at that time. If the shares are 
not subject to a substantial risk of forfeiture or if the participant 
elects to be taxed at the time of the grant of such shares 
under Code Section 83(b), the participant will recognize 
taxable income at the time of the grant of shares in an 
amount equal to the fair market value of such shares at that 
time, determined without regard to any of the restrictions. 
If the shares are forfeited before the restrictions lapse, the 
participant will be entitled to no deduction on account 
thereof. The participant’s tax basis in the shares is the 
amount recognized by him or her as income attributable to 
such shares. Gain or loss recognized by the participant on 
a subsequent disposition of any such shares is capital gain 
or loss if the shares are otherwise capital assets. 

In the case of other Full Value Awards, such as restricted 
stock units or performance stock units, the participant 
generally will not have taxable income upon the grant of 
the award provided that there are restrictions on such 
awards that constitute a substantial risk of forfeiture under 
applicable Code rules. Participants will generally recognize 
ordinary income when the restrictions on awards lapse, on 
the date of grant if there are no such restrictions or, in certain 
cases, when the award is settled. At that time, the participant 
will recognize taxable income equal to the cash or the then 
fair market value of the shares issuable in payment of such 
award, and such amount will be the tax basis for any shares 
received. In the case of an award which does not constitute 
property at the time of grant (such as an award of units), 
participants will generally recognize ordinary income when 
the award is paid or settled. 

We generally will be entitled to a tax deduction in the same 
amount, and at the same time, as the income is recognized 
by the participant. 

Section 162(m). Compensation that qualifies as Performance-
Based Compensation is excluded from the $1 million 
deductibility cap of Code Section 162(m), and therefore 
remains fully deductible by the company paying it. Generally, 
stock options and SARs granted with an exercise price at 
least equal to 100% of fair market value of the underlying 
stock at the date of grant and performance awards to 
employees that the Committee designates as Performance-
Based Compensation are intended to qualify as such 
“performance-based compensation”. A number of 
requirements must be met in order for particular compensation 
to so qualify, however, so there can be no assurance that 
such compensation under the Plan will be fully deductible 
under all circumstances. In addition, other awards under 
the Plan, such as non-performance-based awards, generally 

33

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementMATTERS REQUIRING SHAREHOLDER ACTION

will not so qualify, so that compensation paid to certain 
executives in connection with such awards may, to the 
extent it and other compensation subject to the limitations 
of Code Section 162(m) in a given year, not be deductible 
by us as a result of Code Section 162(m). Compensation 

to certain employees resulting from the earning or vesting 
of awards in connection with a change in control or 
termination following a change in control also may be non-
deductible under Code Sections 4999 and 280G. 

The foregoing provides only a general description of the application of federal income tax laws to certain awards under 
the Plan. This discussion is intended for the information of stockholders considering how to vote at the Annual Meeting 
and not as tax guidance to participants in the Plan, as the consequences may vary with the types of awards made, the 
identity of the recipients and the method of payment or settlement. 

New Plan Benefits

The benefits that will be awarded or paid under the Plan are not currently determinable. Awards granted under the Plan 
are within the discretion of the Committee, and the Committee has not determined future awards or who might receive 
them.

Existing Plan Benefits

The following table sets forth information with respect to options, SARs and full value awards (other than shares attributable 
to salary or bonus deferrals) previously granted under the Plan as of December 26, 2015. 

Name and Principal Position
Greg Creed, CEO
Patrick J. Grismer, CFO
David C. Novak, Executive Chairman
Micky Pant, CEO Yum Restaurants China
Brian Niccol, CEO Taco Bell
Jing-Shy S. Su, Former Chairman and CEO Yum Restaurants China
All current executive officers as a group
All non-employee directors as a group
All current employees as a group (excluding executive officers)

Number of Shares  
Covered by Awards
1,932,141
608,590
10,025,299
1,224,407
524,738
2,841,882
23,433,780
240,715
15,281,891

What is the Company’s position regarding this proposal?

The Board of Directors recommends approval of the Company’s Long Term Incentive Plan, as amended and restated 
effective as of May, 20, 2016. We are submitting the Plan to our shareholders for approval in order to satisfy (i) applicable 
listing rules of New York Stock Exchange and (ii) the stockholder approval requirements under Section 162(m) of the 
Internal Revenue Code of 1986, as amended.

What vote is required to approve this proposal?

Approval of this proposal requires the affirmative vote of a majority of the shares present in person or represented by proxy 
and entitled to vote at the Annual Meeting.

What is the recommendation of the Board of Directors?

The Board of Directors recommends that you vote FOR this proposal.

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YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementMATTERS REQUIRING SHAREHOLDER ACTION

ITEM 5 

Shareholder Proposal Concerning 
Responsible and Accurate Labeling 
(Item 5 on the Proxy Card)

What am I voting on?

William C. Fleming and Jacquelyn Howard have advised 
us that they intend to present the following shareholder 
proposal at the Annual Meeting. We will furnish the address 
and share ownership upon request.

RESOLVED: The Corporation shall expand its current 
labeling policy on all of its food products to acknowledge 
the use or absence of genetically modified organisms 
(GMOs).

There are four reasons supporting the passage of this 
resolution:

1. 

In order to foster the credibility of the Corporate brands 
and to establish consumer confidence in the quality 
and content of the Yum! product line.

2.  To enable consumers to make informed choices with 
respect to the brands available that will enhance the 
appreciation and marketability of the product.

3.  Genetically modified foods are at the center of a 
controversy about the impact of these organisms on 
the health of the individual consumer as well as the 
agricultural environment in general. At issue is the 
perception of inadequate testing of GMOs by FDA, 
USDA or independent evaluative agencies. Reliance 
on information generated by the companies that are 
producing and profiting from these entities is insufficient 
to satisfy the concerns of an inquisitive public. 

4.  We are in an environment of heightened interest in the 
quality and content of commercially produced foodstuffs. 
Many states have already moved to require labeling of 
genetically modified organisms. We the shareholders 
call upon the Corporation to take the lead in labeling 
GMOs in the product line thereby demonstrating Yum!’s 
concern for environmental health, the safety of consumers 
and their right to know the contents of the food they 
purchase.

Management Statement in Opposition to Shareholder Proposal 

What is the Company’s position regarding this proposal?

Our Board of Directors unanimously recommends that 
stockholders vote AGAINST this proposal. 

Mandatory labeling for foods developed through bio-
technology (also known as “genetically modified” foods) 
risks creating an unnecessary stigma for foods that leading 
authorities have deemed safe and not materially different 
from those not developed through biotechnology.

Genetically modified organisms (“GMOs”) are commonly 
used in crop production and have been grown commercially 
since 1996. The U.S. Food & Drug Administration (“FDA”) 
estimates that approximately 90% of corn and soybeans 
planted in the U.S. contain GMOs. Farmers use this 
technology to produce higher crop yields, improve farming 
sustainability, use less pesticides and water, and reduce 
greenhouse gas emissions. 

Health officials at the FDA, the U.S. Department of Agriculture, 
the U.N. World Health Organization, the U.N. Food and 
Agriculture Organization, Health Canada, and numerous 
other government health authorities have found GMOs to 
be safe and have found no negative health effects associated 
with their use. These conclusions are based on hundreds 
of studies that have concluded that GMOs do not pose a 
threat to human or animal health. Experts at the American 
Medical Association, the National Academy of Sciences, 
and the British Royal Society concur that there are no health 
risks associated with GMO foods or ingredients. Indeed, 
many of these organizations strongly support the further 
development and adoption of foods developed through 
biotechnology due to their potential to increase agricultural 
productivity and improve the nutritional value of foods.

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YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementMATTERS REQUIRING SHAREHOLDER ACTION

Why does the Company oppose the proposal?

Yum! Brands complies with the food safety and labeling 
laws in every market in which it operates, and is committed 
to ensuring that our products adhere to the highest standards 
of food safety and quality. We fully believe that our current 
efforts regarding foods developed through biotechnology 
are appropriate for our circumstances. 

Rather than diverting attention to GMO issues, our brands 
are already addressing more material aspects of transparency 
and clean labeling. We are leaders in our industry in providing 
more choice for consumers, more transparency about 
product nutrition, and more nutritional improvement in our 
ingredients. For example, Taco Bell and Pizza Hut have 
removed or have plans to remove artificial flavors and colors. 
Taco Bell is working on additional ingredient simplification 
by removing artificial preservatives and additives, where 
possible, and was one of the first quick service restaurants 
to post ingredient statements and full nutrition information 
online. To understand our strategies in these areas, we 
invite all stakeholders to visit www.yumcsr.com/food/.

With respect to GMOs, we do not believe our shareholders 
would benefit if mandatory labeling applied to our company, 
but not to others in our industry. Assuming it was even 
feasible, GMO labeling would inevitably drive higher costs 
throughout our system and result in higher prices for our 
consumers. As a result of the widespread use of GMOs, it 

would be overly burdensome, if not impossible, to identify 
every GMO ingredient in every source of food products. 
Worse yet, this shareholder proposal inappropriately attempts 
to conflate the issues of GMOs and consumer health. Given 
the prevalence of GMOs and the determinations of safety 
made by leading authorities, labeling GMOs could risk 
creating substantial consumer confusion. 

While approaches to mandate GMO labeling are problematic, 
we do support federal legislation in the United States to 
establish a national uniform standard for labeling products 
that are GMO-free, in order to ensure that consumers are 
not misled. Such an approach would ensure that when 
consumers wish to purchase products made without GMOs, 
they are able to do so with confidence. We also support 
organics labeling regimes, such as the U.S. Department of 
Agriculture’s current system of certifying products that meet 
the standards of its National Organics Program. For 
consumers seeking products that do not intentionally contain 
GMOs, they already have the option to purchase foods 
bearing the organic label. As a leading restaurant company, 
Yum! Brands will continue to evaluate its policies regarding 
the labeling of GMO ingredients in light of any changes in 
the scientific and regulatory environments, as well as 
consumer preferences.

What vote is required to approve this proposal?

Approval of this proposal requires the affirmative vote of a majority of the shares present in person or represented by proxy 
and entitled to vote at the Annual Meeting.

What is the recommendation of the Board of Directors?

The Board of Directors recommends that you vote AGAINST this proposal.

36

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementSTOCK OWNERSHIP INFORMATION 

Who are our largest shareholders?

This table shows ownership information for each YUM shareholder known to us to be the owner of 5% or more of YUM 
common stock. This information is presented as of December 31, 2015, and is based on a stock ownership report on 
Schedule 13G filed by such shareholders with the SEC and provided to us.

Name and Address of Beneficial Owner

Vanguard 
  100 Vanguard Blvd. 
  Malvern, PA 19355

Blackrock Inc. 
  55 East 52nd Street 
  New York, NY 10055

Corvex Management, LP (and Keith Meister in his capacity as the control
person of the general partner of Corvex Management, LP)
  667 Madison Ave.
  New York, NY 10065

Number of Shares 
Beneficially Owned

Percent 
of Class

27,226,598(1)

6.31%

22,171,722(2)

5.1%

21,040,195(3)

5.0%

(1)  The filing indicates sole voting power for 811,990 shares, shared voting power for 43,300 shares, sole dispositive power for 26,383,318 shares and shared dispositive 

power for 843,280 shares.

(2)  The filing indicates sole voting power for 18,262,875 shares, shared voting power of 8,167 shares, sole dispositive power of 22,163,555 shares and shared dispositive 

power of 8,167 shares.

(3)  The filing indicates sole voting power for 21,040,195 shares, shared voting power of 0 shares, sole dispositive power of 21,040,195 shares and shared dispositive 

power of 0 shares.

How much YUM common stock is owned by our directors and executive officers?

This table shows the beneficial ownership of YUM common 
stock as of December 31, 2015 by

Mr. Meister’s ownership. Directors and executive officers 
as a group, beneficially own approximately 7%.

•• each of our directors,
•• each of the executive officers named in the Summary 

Compensation Table on page 62, and

•• all directors and executive officers as a group.
Unless we note otherwise, each of the following persons 
and their family members have sole voting and investment 
power with respect to the shares of common stock beneficially 
owned by him or her. None of the persons in this table 
holds in excess of one percent of the outstanding YUM 
common stock, except Mr. Meister. Please see table above 
setting forth information concerning beneficial ownership by 
holders of five percent or more of Yum!’s common stock and 

The table shows the number of shares of common stock 
and common stock equivalents beneficially owned as of 
December 31, 2015. Included are shares that could have 
been acquired within 60 days of December 31, 2015 through 
the exercise of stock options, stock appreciation rights 
(“SARs”) or distributions from the Company’s deferred 
compensation plans, together with additional underlying 
stock units as described in footnote (4) to the table. Under 
SEC rules, beneficial ownership includes any shares as to 
which the individual has either sole or shared voting power 
or investment power and also any shares that the individual 
has the right to acquire within 60 days through the exercise 
of any stock option or other right.

37

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementSTOCK OWNERSHIP INFORMATION

Beneficial Ownership

Number 
of Shares 
Beneficially 
Owned(1)

38,681

10,000

—

56,901

53,429

—

33,110(5)

21,040,195(6)

8,288

45,174(7)

—

108,301

Options/ 
SARS 
Exercisable 
within 
60 Days(2)

310,939

177

—

10,618

10,618

431

10,618

—

5,646

10,618

—

6,951

20,212(8)

135,247

Deferral 
Plans Stock 
Units(3)

Total 
Beneficial 
Ownership

Additional 
Underlying 
Stock 
Units(4)

Total

9,775

—

—

—

43,130

—

—

359,395

10,177

—

67,519

107,177

431

43,728

69,807

429,202

7,379

487

5,254

34,532

9,681

35,641

17,556

487

72,773

141,709

10,112

79,369

— 21,040,195

346 21,040,541

—

9,400

—

—

—

13,934

65,192

—

115,252

155,459

36,051

22,599

2,494

23,586

25,082

49,985

87,791

2,494

138,838

180,541

337,650

1,447,823

1,334,279

3,119,752

1,088,257

4,208,009

15,403

6,664

325,765

50,544

—

13,891

341,168

71,099

92,189

29,241

433,357

100,340

380,437(9)

1,311,666

—

1,692,103

194,595

1,886,698

Name

Greg Creed

Michael J. Cavanagh

Brian C. Cornell

David W. Dorman

Massimo Ferragamo

Mirian M. Graddick-Weir

Jonathan S. Linen

Keith Meister

Thomas C. Nelson

Thomas M. Ryan

Elane B. Stock

Robert D. Walter

Patrick J. Grismer

David C. Novak

Micky Pant

Brian Niccol

Jing-Shyh S. Su

All Directors and Executive 
Officers as a Group (23 persons)

22,267,328

4,321,067

1,503,675

28,092,070

1,947,556 30,039,626

(1)  Shares owned outright. These amounts include the following shares held pursuant to YUM’s 401(k) Plan as to which each named person has sole voting power:

•  Mr. Novak, 33,816 shares
•  Mr. Grismer, 8,612 shares
•  Mr. Pant, 2,587 shares
•  Mr. Niccol, 5,497 shares
•  all executive officers as a group, 53,249 shares

(2)  The amounts shown include beneficial ownership of shares that may be acquired within 60 days pursuant to stock options and SARs awarded under our employee or 
director incentive compensation plans. For stock options, we report shares equal to the number of options exercisable within 60 days. For SARs, we report the shares 
that would be delivered upon exercise (which is equal to the number of SARs multiplied by the difference between the fair market value of our common stock at year-end 
and the exercise price divided by the fair market value of the stock).

(3)  These amounts shown reflect units denominated as common stock equivalents held in deferred compensation accounts for each of the named persons under our 
Director Deferred Compensation Plan or our Executive Income Deferral Program. Amounts payable under these plans will be paid in shares of YUM common stock at 
termination of directorship/employment or within 60 days if so elected.

(4)  The  amounts  shown  include  units  denominated  as  common  stock  equivalents  held  in  deferred  compensation  accounts  which  become  payable  in  shares  of YUM 
common stock at a time (a) other than at termination of directorship/employment or (b) after 60 days. For Messrs. Novak and Su, these amounts also include vested 
restricted stock units. 

(5)  This amount includes 23,616 shares held in a trust.
(6)  These  shares  are  held  for  the  account  of  certain  private  investment  funds  for  which  Corvex  Management  LP,  a  Delaware  limited  partnership  (“Corvex”),  acts  as 

investment advisor. The general partner of Corvex is controlled by Mr. Meister. 

(7)  These shares are held in a trust.
(8)  This amount includes 11,600 shares held in trusts.
(9)  This amount includes 278,361 shares held indirectly.

38

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementSECTION 16(a) BENEFICIAL OWNERSHIP 
REPORTING COMPLIANCE

Section 16(a) of the Securities Exchange Act of 1934, as amended, requires our directors, executive officers and persons 
who own more than 10% of the outstanding shares of YUM common stock to file with the SEC reports of their ownership 
and changes in their ownership of YUM common stock. Directors, executive officers and greater-than-ten percent 
shareholders are also required to furnish YUM with copies of all ownership reports they file with the SEC. To our knowledge, 
based solely on a review of the copies of such reports furnished to YUM and representations that no other reports were 
required, all of our directors and executive officers complied with all Section 16(a) filing requirements during fiscal 2015, 
except that the Form 4 filed on October 9, 2015 by Mr. Novak reported one late transaction.

EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

This Compensation Discussion and Analysis (“CD&A”) describes our executive compensation philosophy and program, 
the compensation decisions of the Management Planning and Development Committee (the “Committee”), and factors 
considered in making those decisions.

Table of Contents

II. 

I.  Executive Summary  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
A.  Yum 2015 Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
B. Named Executive Officers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  40
 Compensation Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  41
A.  Compensation Philosophy and Practices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
B. Compensation Changes for 2015  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
C. Relationship between Company Pay and Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  43
III.  Elements of Executive Compensation Program. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
A.  Base Salary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
B. Annual Performance-Based Cash Bonuses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
C. Long-Term Equity Performance-Based Incentives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  48
IV.  2015 Named Executive Officer Total Direct Compensation and Performance Summary . . . . 49

V.  Retirement and Other Benefits  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55

VI.  How Compensation Decisions Are Made . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56

VII. Compensation Policies and Practices  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58

39

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

I.  Executive Summary

A.   Yum 2015 Performance(1)

In 2015 YUM’s overall performance was below expectations. 
Although our three global brand Divisions (excluding the 
China and India Divisions) collectively grew operating profit 
8% which is in-line with our ongoing growth model target, 
our China Division’s results did not meet our expectations. 
As a result, total operating profit grew 7%. These results, 
combined with the negative impact of foreign currency, 
resulted in earnings per share (“EPS”) growth of 3% in 2015.

While these overall results were disappointing, YUM delivered 
the following results, which will help build long-term 
shareholder value and enhanced shareholder returns:

•• Worldwide systems sales grew 5% and restaurant margin 

increased 1.5 percentage points. 

•• Opened 2,365 new restaurants including 1,972 outside 
the U.S., with 80% of the international development 
occurring in emerging markets. 

•• The China Division grew system sales 2%, and operating 
profit 8% with impressive cost management partially 
offsetting weaker than originally anticipated sales results.
•• The KFC Division grew system sales 7%, same-store 

sales 3% and operating profit 8%.

•• The Taco Bell Division delivered exceptional results, 
continuing to roll-out innovative products and building on 
its breakfast menu, fueling 8% system sales growth, 5% 
same-store sales growth and 12% operating profit growth.
•• Increased the quarterly dividend by 12%, marking the 
eleventh consecutive year of dividend increases at a 
double-digit percentage rate.

In October, 2015 we announced our intent to separate 
YUM’s China business from YUM into an independent, 
publicly-traded company by the end of 2016. This transaction, 
which is expected to be a tax-free spin-off of our China 
business, will create two powerful, independent, focused 
growth companies with distinct strategies, financial profiles 
and investment characteristics. The new China entity will 
become a licensee of YUM in mainland China, with exclusive 
rights to the KFC, Pizza Hut and Taco Bell concepts and 
90% company-owned restaurants currently. Upon completion 
of the planned spin-off, YUM will become more of a “pure 
play” franchisor with more stable earnings, higher profit 
margins, lower capital requirements and stronger cash flow 
conversion. Consistent with this strategy YUM is targeting 
96% franchisee ownership of its restaurants by the end 
of 2017.

B.  Named Executive Officers

Greg Creed became the Company’s new CEO on January 1, 2015, succeeding David C. Novak. The named executive 
officers (“NEOs”) for 2015 discussed in this CD&A are as follows:

Name
Greg Creed
Patrick J. Grismer
David C. Novak
Micky Pant
Brian Niccol
Jing-Shyh S. Su

Title
Chief Executive Officer
Chief Financial Officer
Executive Chairman of the Board of Directors
Chief Executive Officer of YUM Restaurants China
Chief Executive Officer of Taco Bell Division
Former Chief Executive Officer of YUM Restaurants China

Although Mr. Su retired as Vice Chairman and as Chairman and Chief Executive Officer of YUM Restaurants China on 
August 18, 2015, he is included because his 2015 total compensation would have placed him among the three most 
highly-compensated executive officers after the CEO and CFO.

(1)  Note: All comparisons are versus the same period a year ago and exclude Special Items unless noted. System sales and operating profit figures in this section exclude 

the impact of foreign currency translation and restaurant margin figures are as reported. 

40

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

II.  Compensation Overview

A.  Compensation Philosophy and Practices

Our compensation program is designed to support our long-term growth model, while holding our executives accountable 
to achieve key annual results year after year. YUM’s compensation philosophy for the NEOs is reviewed annually by the 
Committee and has the following objectives:

Objective
Retain and reward the best talent to achieve superior 
shareholder results—To be consistently better than our competitors, 
we need to recruit and retain superior talent who are able to drive 
superior results. We have structured our compensation programs to be 
competitive and to motivate and reward high performers.

Base Salary

✓

Reward performance—The majority of NEO pay is performance 
based and therefore at risk. We design pay programs that incorporate 
team and individual performance, customer satisfaction and 
shareholder return.
Emphasize long-term value creation—Our belief is simple: if we create 
value for shareholders, then we share a portion of that value with those 
responsible for the results. Stock Appreciation Rights/Options (‘‘SARs/
Options’’) reward value creation generated from sustained results and 
the favorable expectations of our shareholders. Performance Share Unit 
(‘‘PSU’’) awards reward for superior relative performance as compared to 
the S&P 500.
Drive ownership mentality—We require executives to personally 
invest in the Company’s success by owning a substantial amount of 
Company stock.

Pay Element
Annual  
Performance-Based 
Cash Bonuses

Long-Term Equity 
Performance-
Based Incentives

✓

✓

✓

✓

✓

✓

We employ compensation and governance best practices that provide a foundation for our pay-for-performance program 
and align Company and shareholder interests.

We Do

✓ Independent compensation committee (Management Planning 

& Development Committee), which oversees the Company’s 
compensation policies and strategic direction

✓ Directly link Company performance to pay outcomes
✓ Executive ownership guidelines reviewed annually against 

Company guidelines

We Don’t Do

✘ Employment agreements

✘ Re-pricing of SARs/Options
✘ Grants of SARs/Options with exercise price 
less than fair market value of common stock 
on date of grant

Company stock

significant financial or reputational harm to Company

✘ Permit executives to hedge or pledge 
✓ “Clawback” compensation if executive’s conduct results in 
✘ Payment of dividends or dividend equivalents 
✓ Make a substantial portion of NEO target pay “at risk”
✓ Double-trigger vesting of equity awards upon change in control ✘ Excise tax gross-ups upon change in control
✓ Utilize independent Compensation Consultant
✓ Incorporate comprehensive risk mitigation into plan design
✓ Periodic review of Executive Peer Group to align appropriately 
✓ Evaluate CEO and executive succession plans
✓ Conduct annual shareholder engagement program to obtain 

✘ Excessive executive perquisites like car 
allowances or country club memberships

with Company size and complexity

on PSUs unless or until they vest

feedback from shareholders for consideration in annual 
compensation program design

41

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

B.  Compensation Changes for 2015

The Committee made significant compensation changes for 2015, including changes to CEO pay:

•• Consideration of pay philosophy, benchmark data 
and pay decisions. During 2015, the Committee 
considered the Company’s pay philosophy, benchmarking 
practices and use of market data. Based on this review, 
the Committee decided that beginning in September 
2015 it would review market data and make decisions 
for each executive officer most often within a range of 
the market median for each element of compensation, 
including base, bonus target and long-term incentive 
target. In addition to the market data, the Committee will 
continue to take into account the role, level of responsibility, 
experience, individual performance and future potential 
in setting compensation. Prior to this change the Committee 

targeted compensation for all NEOs at the 50th percentile 
for salary, 75th percentile for annual bonus and 50th 
percentile for long term incentive compensation.

•• CEO total direct compensation set below median of 
our Executive Peer Group. Mr. Creed was appointed 
CEO by the Board of Directors effective January 1, 2015. 
The Committee reviewed compensation for internal peers 
and a range of market data for quick service restaurant 
CEOs and CEOs of YUMs Executive Peer Group, which 
is comprised of the companies listed on page 58. Because 
Mr. Creed was new to his role, the Committee set 
Mr. Creed’s total direct compensation below the median 
CEO compensation of YUM’s Executive Peer Group.

2015 CEO Pay

2015 CEO Pay
vs. Peer Group

Base

$1,100,000

<50th percentile

Target Bonus

$1,650,000

50th percentile

Long-Term
Incentive

$4,300,000

<50th percentile

Total
Direct Compensation

$7,050,000

<50th percentile

Note: The Long-Term Incentive value does not match the Summary Compensation Table due to the value of SARs/Options for this table being determined based on the full  

10-year term for the CEO rather than the expected term of all SARs/Options granted by the Company.

••  Executive  Chairman  pay  will  target  median 
compensation philosophy. Mr. Novak retired as CEO 
effective December 31, 2014 and was appointed Executive 
Chairman of the YUM Board of Directors effective January 
1, 2015. Based on the Committee’s review of a variety 
of external and internal factors, the Committee targeted 
total compensation and set pay at the 50th percentile, 
which was based on executive chairs in the Fortune 250 
who were not founders of their companies.

•• Updated the Company’s Executive Peer Group. The 
Committee removed OfficeMax, Darden, H.J. Heinz 
Company and JC Penney and added Starwood, Hilton, 
Office Depot and Kraft to the Executive Peer Group in 
order to better align the size of the peer group companies 
with YUM.

•• Aligned ownership guidelines with market best practice. 
Our ownership guidelines in effect for 2015 are described 

at page 58. The Committee determined it was appropriate 
to adjust the guidelines beginning in 2015 to be more in 
line with market practice. The guidelines in effect prior to 
2015 had been in place for many years, and the increase 
in the Company’s stock price over these years had resulted 
in the guidelines exceeding market practice by a wide 
margin. For 2015, under the revised ownership guidelines 
Mr. Creed and Mr. Novak were required to own 100,000 
shares and our Chief Financial Officer and Division CEOs 
were required to own 30,000 shares. As a multiple of 
salary, this represents over six times for Mr. Creed and 
Mr. Novak and over three times for the Chief Financial 
Officer and Division CEOs. At these multiples of salary, 
the new guidelines are above the median for YUM’s 
Executive Peer Group.

42

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

C. 

  Relationship between Company Pay and Performance

To focus on both the short and long-term success of the Company, our NEOs’ target compensation includes a significant 
portion, approximately 80%, that is “at-risk” pay, where the compensation paid is determined based on Company results. 
If short-term and long-term financial and operational target goals are not achieved, then performance-related compensation 
will decrease. If target goals are exceeded, then performance-related compensation will increase. As demonstrated below, 
our target pay mix for NEOs emphasizes our commitment to “at-risk” pay in order to tie pay to performance.

CEO TARGET PAY MIX—2015

ALL OTHER NEO TARGET PAY MIX—2015

Annual Bonus
23%

Base Salary
16%

Long-Term
Equity Incentive
61%

At-Risk
84%

Annual Bonus
24%

Base Salary
23%

Long-Term
Equity Incentive
53%

At-Risk
77%

4MAR201521365491

Annual Bonus reflects 2015 Performance

The NEOs annual performance reflects the results of the business that the NEO was leading. For Messrs. Creed, Grismer 
and Novak, annual performance is tied to that of YUM. For the other NEOs, annual performance is weighted 75% for the 
business that each NEO was leading and 25% for YUM performance. Therefore, bonus payouts for Messrs. Creed, 
Grismer, Novak and Su were all below target. Two NEOs received above target bonuses: Mr. Pant, whose compensation 
reflects the strong performance of the KFC Division where he was the CEO for over half the year and Mr. Niccol, who led 
the Taco Bell Division to perform significantly above target on all performance metrics.

NEO ACTUAL BONUS VS. TARGET

)

%

(

l

a
u
t
c
A

240%

147%

Target
Bonus

48%

53%

53%

CREED

GRISMER

NOVAK

PANT

NICCOL

37%
SU

PSU Awards did not Pay Out in 2015

Long-term incentive grants are valued based on grant date value and are meant to be incentive opportunities based on 
future performance. Therefore, values in the Summary Compensation Table do not represent the value that may ultimately 
be realized by the executive. Realized value will be determined by actual performance over succeeding years. This means 
that, consistent with our pay-for performance philosophy, in the case of SARs/Options, our stock price must increase 
and, in the case of PSUs, we must attain certain performance thresholds before our executives realize any value. As shown 
below, our 2012 PSU award under our Performance Share Plan did not pay out to our NEOs in 2015 since the Company’s 

43

YUM! BRANDS, INC. - 2016 Proxy StatementProxy Statement 
EXECUTIVE COMPENSATION

EPS growth during the 2012 - 2014 performance cycle did not reach the required minimum threshold of seven percent 
(see discussion of PSUs at page 48).

ALL NEO PSU VALUE FOR 2012 – 2014 PERFORMANCE CYCLE

Total Value Granted(1)

3-Year EPS
CAGR Target 

3-Year EPS
CAGR Actual

Realized Value

$1.6MM 10% 2.5%

(1)  Amount is the sum of the grant date values awarded to each NEO as follows: Mr. Creed ($240,000), Mr. Novak ($773,000), Mr. Pant ($250,000), and Mr. Su ($385,000). 
Mr.  Grismer  and  Mr.  Niccol  did  not  receive  PSU  grants  in  2012.  Mr.  Grismer  began  participating  in  the  Performance  Share  Plan  in  2013,  and  Mr.  Niccol  began 
participating in 2015. 

CEO Cash Compensation was Below Target

Our CEO’s cash compensation tracks EPS growth, which is our primary business performance metric. As demonstrated 
below, our EPS growth in each of the last three years was below our targets of 10%, 20%, and 10% and resulted in our 
CEO’s actual cash compensation being below target.

CEO CASH COMPENSATION VS. EPS GROWTH

Cash
Compensation
in $ millions

4
Novak Target

Creed Target

2

0

(9%)

2013

9%

4%

3%

2014

2015

EPS
Growth

10%

5%

0%

-5

-10%

Base Salary

Bonus

EPS

CEO Total Direct Compensation reflects Performance

Similarly with cash compensation, our CEO’s actual direct compensation (comprised of base salary, bonus and annual 
long-term incentive value at grant date) for the last three years was below target reflecting the below target performance 
of the Company. The SARs award will only provide value to Mr. Novak and Mr. Creed if shareholders receive value through 
stock price appreciation, and PSU’s will only pay out if our three-year Total Shareholder Return (“TSR”) hits threshold 
performance.

44

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

CEO TOTAL DIRECT COMPENSATION VS. EPS GROWTH

Direct
Compensation
in $ millions

16

14

Novak Target
12

10

8
Creed Target

6

4

2

0

4%

3%

EPS
Growth

10%

5%

0%

-5%

9%

2013

2014

Base Salary

Bonus

SAR

2015

PSU

-10%

EPS

(1) The 2013 PSU Award did not pay out. The 2014 and 2015 PSU awards,
     described at page 48 reflects estimates based on the Company’s 
     current TSR ranking. 

III.  Elements of Executive Compensation Program

Our annual executive compensation program has three primary pay components: base salary, annual performance-based 
cash bonuses and long-term equity performance-based incentives. We also offer retirement and other benefits.

Element
Base salary

Annual Performance-Based Cash 
Bonuses
Long-Term Equity Performance-Based 
Incentives
Retirement and Additional Benefits

Objective
Attract and retain high-caliber talent and provide a fixed level of cash 
compensation.
Motivate high performance and reward short-term Company, team and 
individual performance.
Align the interests of executives with shareholders and emphasize 
long-term results.
Provide for long-term retirement income and basic health and welfare 
coverage.

Form
Cash

Cash

SARs/Options & 
PSUs
Various

Details on each program element follow.

A.  Base Salary
We provide base salary to compensate our NEOs for their primary roles and responsibilities and to provide a stable level 
of annual compensation. A NEO’s actual salary varies based on the role, level of responsibility, experience, individual 
performance, future potential and market value. Specific salary increases take into account these factors. The Committee 
reviews the NEOs’ salary and performance annually.

B.  Annual Performance-Based Cash Bonuses
Our performance-based annual bonus program, the YUM Leaders’ Bonus Program, is a cash-based plan. The principal 
purpose of the YUM Leaders’ Bonus Program is to motivate and reward short-term team and individual performance that 
drives shareholder value.

45

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

The formula for calculating the performance-based annual bonus under the YUM Leaders’ Bonus Program is the product 
of the following:

Base Salary

X

Target Bonus
Percentage

X

Team Performance
(0 – 200%)

X

Individual Performance
(0 – 150%)

=

Bonus Payout
(0 – 300%)

Team Performance

The Committee established team performance measures, 
targets and weights in January 2015 after receiving input 
and recommendations from management. The objectives 
were also reviewed by the Board to ensure the goals support 
the Company’s overall strategic objectives.

The performance objectives were developed through the 
Company’s annual financial planning process, which takes 
into account Division growth strategies, historical 
performance, and the expected future operating environment. 
These projections included profit growth to achieve our 
EPS growth target.

When setting targets for each specific team performance 
measure, the Company takes into account overall business 
goals and structures the target to motivate achievement of 
desired performance consistent with our growth commitment 
to shareholders.

A leverage formula for each team performance measure 
magnifies the potential impact that performance above or 
below the performance target will have on the calculation 
of the annual bonus. This leverage increases the payouts 
when targets are exceeded and reduces payouts when 
performance is below target. There is a threshold level of 
performance for all measures that must be met in order for 
any bonus to be paid. Additionally, all measures have a cap 
on the level of performance over which no additional bonus 
will be paid regardless of performance above the cap.

The performance targets are comparable to those we 
disclose to our investors and, when determined to be 
appropriate by our Committee, may be slightly above or 
below disclosed guidance. Division targets may be adjusted 
during the year when doing so is consistent with the 
objectives and intent at the time the targets were originally set. 

46

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

Detailed Breakdown of 2015 Team Performance

The team performance targets, actual results, weights and overall performance for each measure for our NEOs are outlined 
below. The Committee selected these performance measures because they are key drivers of long-term value creation.

For Divisions, the team performances are weighted 75% on Division operating measures and 25% on YUM team performance.

TEAM PERFORMANCE

Target

Actual

Earned Award
as % of Target Weighting

Final Team
Performance

NEO

Creed

Grismer
Novak

Measures

Weighted Average Divisions’ Team Performances(1)

Earnings Per Share Growth
(excluding special items)

FINAL YUM TEAM FACTOR

Pant

Operating Profit Growth(2,7)

System Same-Store Sales Growth

System Net Builds(5)

10%

3%

8%

3%

425

9%

3%

500

System Customer Satisfaction

Weighted Average(4)

Total Weighted Team Performance — KFC (75%)

Total Weighted Team Performance — YUM (25%)

FINAL KFC TEAM FACTOR(3)

Niccol

Operating Profit Growth(2)

System Same-Store Sales Growth

System Net Builds

System Customer Satisfaction

Total Weighted Team Performance — Taco Bell (75%)

Total Weighted Team Performance — YUM (25%)

FINAL TACO BELL TEAM FACTOR(3)

Su

Operating Profit Growth(2)

Same Store Sales Growth

System Gross New Builds

6%

3%

125

68%

12%

5%

192

70%

27%

7%

650

8%

(4)%

743

System Customer Satisfaction

Weighted Average(6)

Total Weighted Team Performance — China (75%)

Total Weighted Team Performance — YUM (25%)

FINAL CHINA TEAM FACTOR(3)

106

0

115

110

200

137

200

190

200

177

0

0

200

183

50%

50%

50%

20%

20%

10%

50%

20%

20%

10%

50%

20%

20%

10%

53

0

53

57

22

40

14

133

53

113

100

38

40

18

196

53

160

0

0

40

18

58

53

57

(1)  Weighted average based on each Division’s contribution to overall segment operating profit of YUM in 2014.
(2)  Excludes the impact of foreign exchange.
(3)  Final team Factor reflects 75% Division and 25% YUM weighting.
(4)  Weighted average of each subsidiary business unit’s Team Factor based on number of restaurants.
(5)  Excludes US units.
(6)  Weighted average of each Brand’s Team Factor based on number of restaurants.
(7)  KFC’s standard operating profit growth rate target is 10% year-over-year. For 2015, the actual operating growth target was adjusted as shown above for the impact of 

certain non-recurring costs and other items distortive of brand performance primarily in the US and UK markets.

47

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

C.  Long-Term Equity Performance-Based Incentives

based on the closing market price of the underlying YUM 
common stock on the date of grant. Therefore, SARs/Options 
awards will only have value if our NEOs are successful in 
increasing share price above the awards’ exercise price.

Performance Share Plan

Under the Company’s Performance Share Plan, we granted 
to each of our NEOs PSU awards in 2015. PSU awards 
are earned based on the Company’s 3-year average TSR 
relative to the companies in the S&P 500. Incorporating 
TSR supports the Company’s pay-for-performance philosophy 
while diversifying performance criteria by using measures 
not used in the annual bonus plan and aligning our NEOs’ 
reward with the creation of shareholder value. 

The threshold and maximum share payouts are aggressively 
set, exceeding market best practice. The target, threshold 
and maximum shares that may be paid out under these 
awards for each NEO are described at page 64. 

For the performance period covering the 2015 – 2017 
calendar years, each NEO will earn a percentage of his 
target PSU award based on the achieved TSR percentile 
ranking as set forth in the chart below:

TSR Percentile Ranking <40%

Payout as % of Target

0%

40%

50%

Threshold

Target

Max.

90%

50%

100%

200%

We set target long-term incentive pay at the 50th percentile. 
Therefore, for on-target performance we pay at the median, 
which is consistent with market practice. Dividend equivalents 
will accrue during the performance period and will be 
distributed as incremental shares but only in the same 
proportion and at the same time as the original awards are 
earned. If no awards are earned, no dividend equivalents 
will be paid. The awards are eligible for deferral under the 
Company’s Executive Income Deferral Program. As discussed 
on page 43, PSU awards granted in 2012 did not pay out 
since YUM did not attain the minimum performance threshold. 
(These awards would have paid out during 2015 had the 
Company’s average earnings per share during the 2012 
– 2014 performance period reached the required minimum 
average growth threshold of seven percent.) 

We provide performance-based long-term equity compensation 
to our NEOs to encourage long-term decision making that 
creates shareholder value. To that end, we use vehicles that 
motivate and balance the tradeoffs between short-term and 
long-term performance. Performance-based long-term equity 
compensation also serves as a retention tool.

Our NEOs are awarded long-term incentives annually based 
on the Committee’s subjective assessment of the following 
items for each NEO (without assigning weight to any 
particular item):

•• Prior year individual and team performance
•• Expected contribution in future years
•• Consideration of the market value of the executive’s role 
compared with similar roles in our Executive Peer Group

•• Achievement of stock ownership guidelines

Equity Mix

Each year, the Committee reviews the mix of long-term 
incentives to determine if it is appropriate to continue 
predominantly using SARs/Options as the long-term incentive 
vehicle. For 2015, the Committee continued to choose 
SARs/Options and PSU awards because these equity 
vehicles focus and reward management to enhance long-
term shareholder value, thereby aligning our NEOs with the 
interests of our shareholders. 

At the beginning of 2015, the Committee determined each 
NEO’s target grant value and the split of that value between 
SARs/Options and PSU grants. For the CEO, his target 
grant value was split 75% SARs/Options and 25% PSUs. 
For the other NEOs, their target grant values were split 
80% SARs/Options and 20% PSUs. The Committee awarded 
predominantly SARs/Options because it believed it aligns 
executives and incentives them to drive a long-term growth 
in the business. For each NEO, the breakdown between 
SARs/Options award values and PSU award values can 
be found under the Summary Compensation Table, page 
62 at columns e and f.

Stock Appreciation Rights/Stock Options

In 2015, we granted to each of our NEOs SARs/Options 
which have ten-year terms and vest over at least four 
years. The exercise price of each SARs/Options grant was 

48

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

IV.   2015 Named Executive Officer Total Direct Compensation and Performance 

Summary

Below is a summary of each of our named executive officers’ 
total direct compensation – which includes base salary, 
annual cash bonus, PSUs and SARs – and an overview of 
their 2015 performance relative to our annual and long term 

incentive performance goals. The process the Committee 
used to determine each officer’s 2015 compensation is 
described more fully in “How Compensation Decisions Are 
Made” beginning on page 56.

CEO Compensation

Greg Creed
Chief Executive Officer

2015 Performance Summary

Our Board, under the leadership of the Committee Chair, 
approved Mr. Creed’s goals at the beginning of the year 
and conducted a mid-year and year-end evaluation of his 
performance. These evaluations included a review of his 
leadership pertaining to the achievement of his goals that 
included business results, leadership in the development 
and implementation of Company strategies, and development 
of Company culture and talent.

The Committee determined that Mr. Creed’s overall 
performance for 2015 was below target, and awarded him 
an individual factor of 90. This individual factor combined 
with YUM’s team factor of 53 (discussed at page 47), 
resulted in Mr. Creed receiving 48% of his 2015 target 
bonus. This determination was based on the Committee’s 
subjective assessment of Mr. Creed’s performance against 
his goals which included (without assigning a weight to any 
particular item):

•• Company below target performance for EPS (EPS 
increased by 3% against growth target of 10% which 
includes foreign exchange impact)

•• China and Pizza Hut Divisions below target performance 

for same store sales and profits

•• Taco Bell’s above target performance for same store sales 

growth and profits

•• KFC’s on target performance for same store sales and 

profits

•• Continued strong unit expansion with emphasis on high 

returns

•• Development of strong leaders and fostering customer-

focused employee culture in the Company, and

•• Continued commitment to corporate social responsibility 
through the World Food Programme and other hunger 
relief organizations

2015 Committee Decisions

Mr. Creed was promoted to Chief Executive Officer on 
January  1,  2015.  The  Committee  set  Mr.  Creed’s 
compensation taking into account this promotion noting 
that all elements were at or below the 50th percentile of the 
Company’s Executive Peer Group. Mr. Creed’s annual cash 
bonus target was set at 150% of his base salary.

The table below summarizes how the annual performance-
based incentive award was calculated based on the formula 
described above at page 46 for Mr. Creed:

2015 BONUS AWARD

Base Salary

Target Bonus %

Team Performance Factor

Individual Performance Factor

2015 Bonus Award

$1,100,000
X
150%
X
53%
X
90%
=
$787,050

The graphic below illustrates Mr. Creed’s 2015 direct 
compensation:

2015 TOTAL DIRECT COMPENSATION 

Variable 
Compensation

Stock Appreciation
Rights
$3,108,013  

Performance
Shares
$1,075,016   

Annual
 Incentive Award
$787,050  

Fixed
Compensation

Base Salary
$1,104,615

Total
Long-Term
Equity
Compensation

Total Annual Cash
Compensation

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YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

Other NEO 2015 Total Direct Compensation

Patrick J. Grismer
Chief Financial Officer

The table below summarizes how the annual performance-
based incentive award was calculated based on the formula 
described above at page 46 for Mr. Grismer:

2015 Performance Summary

2015 BONUS AWARD

The Committee determined that Mr. Grismer’s performance 
as the Chief Financial Officer was on target and approved a 
100 individual performance factor. Despite below target 
financial performance, the Committee determined that 
Mr. Grismer positively impacted the Company’s long-term 
opportunities by driving Company-wide strategic growth 
priorities and Division initiatives, and also by his leadership in 
the review of strategic options that led to the Company’s 
announcement to separate the Company into two independent 
publicly-traded companies. Mr. Grismer’s individual performance 
factor, combined with a team factor of 53, resulted in him 
receiving 53% of his target bonus.

2015 Committee Decisions

•• Base salary was increased 12% percent for 2015.
•• Annual cash bonus target was increased to 105% of base 

salary.

•• Target grant value of equity award was increased 18%.
The Committee approved the foregoing increases in 
Mr. Grismer’s compensation in recognition of his sustained 
performance and several years in the role of CFO. These 
increases brought Mr. Grismer’s total direct compensation 
to between the 50th and 75th percentile of the Executive 
Peer Group for his position.

On December 5, 2015, Mr. Grismer notified the Company 
that he intended to resign from the Company on February 19, 
2016. The Company and Mr. Grismer executed a letter of 
understanding at that time in which the Company agreed 
to accelerate a portion of Mr. Grismer’s unvested SARs 
having an intrinsic fair value of $500,000 on February 19, 
2016, Mr. Grismer’s departure date from the Company.

Base Salary

Target Bonus %

Team Performance Factor

Individual Performance Factor

2015 Bonus Award

$800,000
X
105%
X
53%
X
100%
=
$445,200

The graphic below illustrates Mr. Grismer’s 2015 direct 
compensation:

2015 TOTAL DIRECT COMPENSATION

Stock Appreciation 
Rights 
$1,680,012

Total
Long-Term
Equity
Compensation

Variable 
Compensation

Performance
Shares
$420,070

Annual 
Incentive Award
$445,200

Fixed
Compensation

Base Salary
$790,192

Total Annual Cash
Compensation

50

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementDavid C. Novak
Executive Chairman of the Board of Directors

2015 Performance Summary

Mr. Novak retired as Chief Executive Officer of the Company 
and was appointed Executive Chairman effective January 1, 
2015. For 2015, the Committee awarded Mr. Novak a bonus 
based on the Company’s team factor of 53.

2015 Committee Decisions

As discussed at page 42 the Committee reviewed a variety 
of external and internal factors, targeting total compensation 
and setting pay at the 50th percentile for Mr. Novak in his 
new role as Executive Chairman. Applying this philosophy, 
the Committee set Mr. Novak’s total target compensation 
for 2015 at $5 million as described below. In making this 
decision, the Committee took into consideration Mr. Novak’s 
responsibilities as Executive Chairman and his expected 
substantial contribution to the Company in 2015 including 
supporting Mr. Creed, as the Company’s new CEO. 

•• Base salary was decreased to $1 million (representing a 

31% decrease for 2015).

•• Annual cash bonus target was decreased to 100% 
(from 160%) of base salary, with no individual factor for 
the award. 

•• Target grant value of long term incentive pay (split 75% 
SARs and 25% PSUs) was set at an economic value of 
$3 million (a decrease of 61% from 2014).

EXECUTIVE COMPENSATION

The table below summarizes how the annual performance-
based incentive award was calculated based on the formula 
described above at page 46 for Mr. Novak:

2015 BONUS AWARD

Base Salary

Target Bonus %

Team Performance Factor

Individual Performance Factor

2015 Bonus Award

$1,000,000
X
100%
X
53%
X
N/A
=
$530,000

The graphic below illustrates Mr. Novak’s 2015 direct 
compensation:

2015 TOTAL DIRECT COMPENSATION 

Variable 
Compensation

Total
Long-Term
Equity
Compensation

Stock Appreciation 
Rights 
$2,168,382

Performance
Shares
$750,020

Annual 
Incentive Award
$530,000

Fixed
Compensation

Base Salary
$1,005,192

Total Annual Cash
Compensation

51

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

Micky Pant
Chief Executive Officer of Yum Restaurants China

The table below summarizes how the annual performance- 
based incentive award was calculated based on the formula 
described above at page 46 for Mr. Pant:

2015 Performance Summary

2015 BONUS AWARD

Mr. Pant was Chief Executive Officer of the Company’s KFC 
Division prior to being named Chief Executive Officer of the 
China Division on August 18, 2015. The Committee 
determined Mr. Pant’s performance was above target and 
approved a 130 individual performance factor. The Committee 
recognized Mr. Pant for the strong results of the KFC Division, 
especially unit expansion and strong same store sales 
results. The Committee also acknowledged his leadership 
in taking over as the China Division CEO and reinvigorating 
the brand culture and planning the China separation. 
Mr. Pant’s individual performance factor, combined with a 
team factor of 113 (discussed at page 47), resulted in him 
receiving 147% of his target bonus. Mr. Pant’s team factor 
for 2015 was based solely on KFC Division results – which 
were driven by his leadership prior to his assignment to 
China – as agreed to by Mr. Pant and the Committee at the 
time of his promotion to CEO of the China Division.

2015 Committee Decisions

In January, Mr. Pant’s compensation was adjusted as follows:

••  Base salary was increased 7%.
••  Annual cash bonus target remained unchanged.
••  Target grant value of equity award remained unchanged.
In connection with his mid-year promotion to CEO of the 
China Division, Mr. Pant’s compensation was further adjusted 
as follows:

••  Base salary was increased 19%.
••  Annual cash bonus target was increased to 115% of base 

salary.

••  Target grant value of equity award remained unchanged.
These increases brought Mr. Pant’s total direct compensation 
to between the 50th and 75th percentile of the Executive 
Peer Group.

Base Salary

Blended Target Bonus %(1)

Team Performance Factor

Individual Performance Factor

2015 Bonus Award

$950,000
X
105.589%
X
113%
X
130%
=
$1,473,548

(1) Mr. Pant’s “Blended Target Bonus” is based on a Target Bonus of 100% during 
his time as CEO of the KFC Division and 115% during his time as CEO of the 
China Division.

The graphic below Mr. Pant’s 2015 direct compensation:

2015 TOTAL DIRECT COMPENSATION 

Stock Appreciation 
Rights 
$1,419,011

Total
Long-Term
Equity
Compensation

Variable 
Compensation

Performance
Shares
$355,012

Annual 
Incentive Award
$1,473,548

Total Annual Cash
Compensation

Fixed
Compensation

Base Salary
$849,038

52

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

Brian Niccol
Chief Executive Officer of Taco Bell Division

The table below summarizes how the annual performance-
based incentive award was calculated based on the formula 
described above at page 46 for Mr. Niccol:

2015 Performance Summary

2015 BONUS AWARD

The Committee determined Mr. Niccol’s performance as 
the Chief Executive Officer, Taco Bell Division, was significantly 
above target and approved a 150 individual performance 
factor. Under Mr. Niccol’s leadership, Taco Bell Division’s 
operating performance was very strong with 5% same-store 
sales growth and operating profit growth of 12%. Mr. Niccol’s 
individual performance factor, combined with a team factor 
of 160 (discussed at page 47), resulted in him receiving 
240% of his target bonus.

2015 Committee Decisions

Mr. Niccol was promoted to CEO of the Taco Bell Division, 
effective, January 1, 2015. In recognition of this promotion, 
the Committee made the following changes to Mr. Niccol’s 
target compensation for 2015:

••  Base salary was increased 17% percent for 2015.
••  Annual cash bonus target was increased to 90% of base 

salary.

••  Target grant value of long-term incentive equity awards 

was increased by 80%.

••  Received CEO Award for superlative long term performance 
at Taco Bell and in recognition of promotion to Taco Bell 
CEO (grant date fair market value of award was 
$1,091,491).

These  increases  brought  Mr.  Niccol’s  total  direct 
compensation to between the 50th and 75th percentile of 
the Executive Peer Group for his position. 

Base Salary

Target Bonus %

Team Performance Factor

Individual Performance Factor

2015 Bonus Award

$700,000
X
90%
X
160%
X
150%
=
$1,512,000

The graphic below illustrates Mr. Niccol’s 2015 direct 
compensation:

2015 TOTAL DIRECT COMPENSATION

Variable 
Compensation

Stock Appreciation 
Rights 
$2,091,503

Performance
Shares
$250,031

Annual 
Incentive Award
$1,512,000

Total
Long-Term
Equity
Compensation

Total Annual Cash
Compensation

Fixed
Compensation

Base Salary
$697,688

53

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

Jing-Shyh S. Su
Former Chairman and Chief Executive Officer – Yum 
Restaurants China

2015 Performance Summary

Mr. Su was Chairman and Chief Executive Officer of the 
China Division prior to his retirement on August 18, 2015. 
Following his retirement, Mr. Su served as Executive Advisor 
to the Chief Executive Officer of Yum! Restaurants China 
until February 15, 2016.

The Committee determined his overall individual performance 
for 2015 was below target and approved a 65 individual 
performance factor. This was based upon the China Division 
not achieving operating profit or system sales growth targets. 
Mr. Su’s individual performance factor, combined with a team 
factor of 57, resulted in him receiving 37% of his target bonus.

2015 Committee Decisions

••  Base salary remained unchanged.
••  Annual cash bonus target remained unchanged.
••  Target grant value of equity award remained unchanged.
Mr. Su retired as Chairman and CEO of the China Division on 
August 19, 2015. As part of Mr. Su’s agreement with the 
Company, the Company entered into a retirement agreement 
with Mr. Su and agreed to make tax equalization payments 
to Mr. Su (as if he were a resident of Hong Kong) for China 
income tax which exceeds the marginal Hong Kong tax rate  
incurred by him with respect to his stock option and SAR 
exercises and deferral plan payouts up to a maximum benefit 
of $5 million. During 2015 and after his retirement, Mr. Su had 
received $3.2 million of this tax equalization benefit under this 
agreement (in addition to approximately $1.9 million in tax 
equalization benefits received prior to his retirement 
during 2015).

The table below summarizes how the annual performance-
based incentive award was calculated based on the formula 
described above at page 46 for Mr. Su

2015 BONUS AWARD

Base Salary

Target Bonus %

Team Performance Factor

Individual Performance Factor

2015 Bonus Award

$1,100,000
X
115%
X
57%
X
65%
=
$468,683

The graphic below illustrates Mr. Su’s 2015 direct 
compensation:

2015 TOTAL DIRECT COMPENSATION 

Variable 
Compensation

Total
Long-Term
Equity
Compensation

Stock Options
$1,834,009

Performance
Shares
$459,031

Annual 
Incentive Award
$468,683

Fixed
Compensation

Base Salary
$1,100,000

Total Annual Cash
Compensation

54

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

V.  Retirement and Other Benefits

Retirement Benefits

We offer several types of competitive retirement benefits.

The YUM! Brands Retirement Plan (“Retirement Plan”) is a 
broad-based qualified plan designed to provide a retirement 
income based on years of service with the Company and 
average annual earnings. Mr. Novak is the only NEO who 
actively participates in the Retirement Plan (the plan is US 
based and was closed to new entrants in 2001). Messrs. 
Creed, Grismer, Pant, Su and Niccol are not active 
participants in the Retirement Plan; however, Mr. Creed 
maintains a balance in the Retirement Plan from the years 
that he was a participant.

For executives hired or re-hired after September 30, 2001, 
the Company implemented the Leadership Retirement Plan 
(“LRP”). This is an unfunded, unsecured account-based 
retirement plan which allocates a percentage of pay to an 
account payable to the executive following the later to occur 
of the executive’s separation of employment from the Company 
or attainment of age 55. Beginning in 2013, Mr. Novak started 
receiving an allocation to his LRP account equal to 9.5% of 
his base salary and target bonus and will receive an annual 
earnings credit on his account balance equal to 120% of the 
applicable federal rate. For 2015, Messrs. Grismer, Pant and 
Niccol were also eligible for the LRP. Under the LRP, they 
receive an annual allocation to their accounts equal to a 

percentage of their base salary and target bonus (9.5% for 
Mr. Grismer, 20% for Mr. Pant and 9.5% for Mr. Niccol) and 
an annual earnings credit of 5%.

The Company provides retirement benefits for certain 
international employees through the YUM! Brands 
International Retirement Plan (“YIRP”) and the Third Country 
National Plan (“TCN”). The YIRP is an unfunded, non-qualified 
plan that provides benefits similar to, and pursuant to the 
same terms and conditions as, the Retirement Plan without 
regard to Internal Revenue Service limitations on amounts 
of includible compensation and maximum benefits. The 
TCN is an unfunded, unsecured account-based retirement 
plan that provides an annual contribution floor of 7.5% of 
salary and target bonus and an annual earnings credit of 
5% on the balance. The Company can add an additional 
7.5%, for a maximum total contribution of 15% annually. 
Mr. Su is the only NEO who participates in the YIRP. Mr. Creed 
is the only NEO who participates in the TCN. Under this 
plan, Mr. Creed receives an annual contribution equal to 
15% of his base salary and target bonus and an annual 
earnings credit of 5%.

Benefits payable under these plans are described in more 
detail beginning on page 68.

Medical, Dental, Life Insurance and Disability Coverage

We also provide other benefits such as medical, dental, life 
insurance and disability coverage to each NEO through 
benefit plans, which are also provided to all eligible U.S.-based 
salaried employees. Eligible employees can purchase 

additional life, dependent life and accidental death and 
dismemberment coverage as part of their employee benefits 
package. Our broad-based employee disability plan limits 
the annual benefit coverage to $300,000.

Perquisites

Mr. Creed and Mr. Novak are required to use the Company 
aircraft for personal as well as business travel pursuant to 
the Company’s executive security program established by 
the Board of Directors. The Board’s security program also 
covers Mrs. Creed and Mrs. Novak. The Board has 
considered past instances of potential safety concerns for 
the CEO and their spouses and based on a security study 
completed by a security expert and the expert’s advice 
decided to require Mr. Creed and Mr. Novak to use the 
corporate aircraft for personal travel. We do not provide tax 
gross-ups on the personal use of the Company aircraft. In 
2015, the Committee approved timeshare arrangements 
beginning in 2015 for Mr. Creed and Mr. Novak with respect 
to their personal use of aircraft. The arrangement provides 
that upon the executive reaching $200,000 in incremental 

costs for his personal use, the executive’s timeshare 
agreements will be triggered and any incremental costs for 
personal use of corporate aircraft above $200,000 will be 
reimbursed to the Company in accordance with the 
requirements of the Federal Aviation Administration regulations 
and the time share agreements.

The Company pays for the cost of the transmission of home 
security information from Mr. Novak’s home to our security 
department.

Mr. Su, who retired as Chairman and CEO of the China 
Division in August of 2015, receives perquisites related to 
his overseas assignment which were part of his original 
compensation package and ratified by the Committee. The 
Committee reviewed these benefits during 2015 and has 

55

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

elected to continue to provide them, noting that this practice 
is consistent with how we treat other executives on foreign 
assignment. Mr. Su’s agreement stipulates that the following 
will be provided:

••  Housing, commodities and utilities allowances
••  Tax preparation services
••  Tax equalization to Hong Kong with respect to income 
attributable to certain SARs/options exercises and to 
distributions of deferred income

On August 19, 2015, Mr. Su retired as Chairman and CEO 

of the China Division and assumed the role of Executive 
Advisor to the new CEO of the China Division, Micky Pant. 
Mr. Su retired as an employee of the Company on 
February 15, 2016. At the time of his retirement as Chairman 
and CEO of the China Division, the Company agreed to 
make tax equalization payments to Mr. Su (as if he were a 
resident of Hong Kong) for China income tax incurred by 
him with respect to his stock option and SAR exercises 
and deferral plan payouts up to a maximum of $5 million. 
At the end of 2015, Mr. Su had benefitted from approximately 
$3.2 million in tax equalization payments under the agreement 
as reported at page 54.

VI.  How Compensation Decisions Are Made

Shareholder Outreach, Engagement and 2015 Vote on NEO Compensation

At our 2015 Annual Meeting of Shareholders, 65% of votes 
cast on our annual advisory vote on NEO compensation 
were in favor of our NEOs’ compensation program, as 
disclosed in our 2015 proxy statement. During 2015, we 
continued our shareholder outreach program to better 
understand our investors’ opinions on our compensation 
practices and respond to their questions. Committee 
members  and  management  team  members  from 
compensation, investor relations and legal continued to be 
directly involved in engagement efforts during 2015 that 
served to reinforce our open door policy. The efforts included:

•• Contacting the top 100 shareholders, representing 

ownership of approximately 46% of our shares

•• Meeting with shareholders representing 17% of our shares
•• Dialogue with proxy advisory firm
•• Investor road shows and conferences
•• Presenting shareholder feedback to the Committee
•• Considering letters from shareholders

Our annual engagement efforts allow many shareholders 
the opportunity to provide feedback. The Committee carefully 
considers shareholder and advisor feedback, among other 
factors discussed in this CD&A, in making its compensation 
decisions. Shareholder feedback, including the 2015 voting 
results on NEO compensation, has influenced and reinforced 
a number of compensation design changes over the years, 
including:

••  Moving away from above-market benchmarking for 

CEO pay

••  Adjusting CEO long-term incentives from 100% SARs/
Options to a mix comprised of 75% SARs/Options and 
25% PSUs

••  Moving away from EPS to TSR-based targets under PSU 
awards thus, removing duplicative measures between 
the bonus and long-term incentive plan 

Shareholder feedback further influenced the changes to our 
compensation program for 2015 described above. The Company 
and the Committee appreciate the feedback from our 
shareholders and plan to continue these engagement efforts.

Role of the Committee

Compensation decisions are ultimately made by the 
Committee using its judgment, focusing primarily on each 
NEO’s performance against his financial and strategic 
objectives, qualitative factors and the Company’s overall 
performance.  The  Committee  considers  the  total 

compensation of each NEO and retains discretion to make 
decisions that are reflective of overall business performance 
and each executive’s strategic contributions to the business. 
In making its compensation decisions, the Committee 
typically follows the annual process described below:

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YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

COMMITTEE ANNUAL COMPENSATION PROCESS

R

E

B

N OVE

M

B

E

R

COMMITTEE
ANNUAL
COMPENSATION 
PROCESS  

J

A

N
U
A
R
Y

• Reviews competitive analysis/benchmarking for CEO and direct reports
• Reviews bonus and performance share plan metrics, targets, and leverage   
  recommendations for the following year
• Evaluates feedback from shareholders and proxy advisors

• Evaluates and approves CEO and direct reports’ performance against 

pre-established goals and compensation decisions 

• Approves bonus plans and Performance Shares results for the prior year
• Approves bonus and performance share plan metrics, targets and 

leverage for the current year

• Reviews tally sheets
• Confirms CEO and CEO’s direct reports meet ownership guidelines

• Reviews compensation trends
• Reviews market analysis of 
Director compensation and 
makes recommendations 

   to Board (bi-annually)  

M

E

T
P
E
S

Y

L

U

J

• Mid-Year  update  to  full 
Board on CEO’s progress 
against goals  

  MARCH

• Completes compensation risk assessment
• Conducts independence analysis of compensation consultant retaining sole authority
to continue or terminate its relationship with outside advisors, including consultant

• Reviews and approves inclusion of CD&A in proxy statement 

Role of the Independent Consultant

The Committee’s charter states the Committee may retain 
outside compensation consultants, lawyers or other advisors. 
The Committee retains an independent consultant, Meridian 
Compensation Partners, LLC (“Meridian”), to advise it on 
certain compensation matters. The Committee has instructed 
Meridian that:

••  it is to act independently of management and at the 

direction of the Committee;

•• it is to assist the Committee in its determination of the 
annual compensation package for our CEO and other 
NEOs.

The Committee considered the following factors, among 
others, in determining that Meridian is independent of 
management and its provision of services to the Committee 
did not give rise to a conflict of interest:

••  Meridian did not provide any services to the Company 

•• its ongoing engagement will be determined by the 

unrelated to executive compensation.

Committee;

•• Meridian has no business or personal relationship with 

•• it is to inform the Committee of relevant trends and 

any member of the Committee or management.

regulatory developments;

•• it is to provide compensation comparisons based on 
information that is derived from comparable businesses 
of a similar size to the Company for the NEOs; and

•• Meridian’s partners and employees who provide services 
to the Committee are prohibited from owning YUM stock 
per Meridian’s firm policy.

Comparator Compensation Data

Our Committee uses an evaluation of how our NEO target 
compensation levels compare to those of similarly situated 
executives at companies that comprise our executive peer 
group (“Executive Peer Group”) as one of the factors in 
setting executive compensation. The Executive Peer Group 
is made up of retail, hospitality, food, nondurable consumer 
goods companies, special eatery and quick service 

restaurants, as these represent the sectors with which the 
Company is most likely to compete for executive talent. 
The companies selected from these sectors must also be 
reflective of the overall market characteristics of our executive 
talent market, relative leadership position in their sector, 
size as measured by revenues, complexity of their business, 
and in some cases global reach.

Executive Peer Group

The Committee established the current peer group of companies (the “Executive Peer Group”) for all NEOs at the end of 
2014 for pay determinations in 2015. The 2015 Executive Peer Group is comprised of the following companies:

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EXECUTIVE COMPENSATION

AutoZone Inc.

Avon Products Inc.

Kellogg Company

Kimberly-Clark Corporation

Campbell Soup Company

Kohl’s Corporation

Nike Inc.

Office Depot, Inc.

Staples Inc.

Colgate Palmolive Company

Kraft Foods Group, Inc.

Starbucks Corporation

Gap Inc.

General Mills Inc.

Macy’s Inc.

Marriott International

Hilton Worldwide Holdings Inc.

McDonald’s Corporation

At the time the benchmarking analysis was prepared, the 
Executive Peer Group’s median annual revenues were 
$17.6 billion, while YUM annual revenues were estimated 
at $19.2 billion (calculated as described below).

For companies with significant franchise operations, measuring 
size can be complex. There are added complexities and 
responsibilities for managing the relationships, arrangements, 
and overall scope of the franchising enterprise, in particular, 

Starwood Hotels & Resorts Worldwide, Inc.

Unilever USA

managing product introductions, marketing, promoting new 
unit development, and customer satisfaction and overall 
operations improvements across the entire franchise system. 
Accordingly, in calibrating size-adjusted values, our philosophy 
is to add 25% of franchisee and licensee sales to the Company’s 
sales to establish an appropriate revenue benchmark. The 
reason for this approach is based on our belief that the correct 
calibration of complexity and responsibility lies between 
corporate-reported revenues and system-wide sales.

Competitive Positioning and Setting Compensation

At the beginning of 2015, the Committee considered Executive 
Peer Group compensation data as a frame of reference for 
establishing compensation targets for base salary, annual 
bonus and long-term incentives for each NEO. In particular, 
the Committee generally targeted each NEO’s base salary 
and long-term incentive compensation at the 50th percentile 
of the Executive Peer Group and target bonus opportunity at 
the 75th percentile of the Executive Peer Group. During 2015, 
The Committee changed this approach as described at 56.

In setting NEO compensation, the Committee considers 
this competitive market data but does not rely on it exclusively. 
It also considers additional factors in setting each element 

of NEO compensation, including individual performance, 
experience, time in role and expected contributions.

When benchmarking and making decisions about the CEO’s 
SARs/Options, we use a grant date fair value based on the 
full 10-year term rather than the expected term of all SARs/
Options granted by the Company. This methodology is a 
more appropriate method to determine the award amount 
as it better reflects the actual historical holding pattern for 
SARs/Options granted to our CEO. Our CEO receives fewer 
shares under this practice than if we used the expected 
term of all SARs/Options granted by the Company.

VII. Compensation Policies and Practices

YUM’s Executive Stock Ownership Guidelines

The Committee has established stock ownership guidelines for approximately 400 of our senior employees, including the NEOs. 
If a NEO or other executive does not meet his or her ownership guidelines, he or she is not eligible for a long-term equity 
incentive award. In 2015, all NEOs and all other employees subject to guidelines met or exceeded their ownership guidelines.

NEO

Creed

Grismer

Novak

Pant

Niccol

Su

Ownership Guidelines

Shares Owned(1)

Value of Shares(2)

Multiple of Salary

100,000

30,000

100,000

30,000

30,000

30,000

118,263

45,294

2,760,186

107,592

49,796

575,032

8,639,112

3,308,727

201,631,587

7,859,596

3,637,598

42,006,088

8

4

202

8

5

38

(1)  Calculated as of December 31, 2015 and represents shares owned outright, vested RSUs and all RSUs awarded under the Company’s Executive Income Deferral Program.
(2)  Based on YUM closing stock price of $73.05 as of December 31, 2015.

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YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

result, the full amount will be paid, but the NEO will be solely 
responsible for any potential excise tax payment. Also, 
effective for equity awards made in 2013 and beyond, the 
Company implemented “double trigger” vesting, pursuant 
to which outstanding awards will fully and immediately vest 
only if the executive is employed on the date of a change 
in control of the Company and is involuntarily terminated 
(other than by the Company for cause) on or within two 
years following the change in control.

In case of retirement, the Company provides retirement 
benefits described above, life insurance benefits (to employees 
eligible under the Retirement Plan), the continued ability to 
exercise vested SARs/Options and the ability to vest in 
performance share awards on a pro-rata basis.

With respect to consideration of how these benefits fit into 
the overall compensation policy, the change-in-control 
benefits are reviewed from time to time by the Committee 
for competitiveness. The Committee believes the benefits 
provided in case of a change in control are appropriate, 
support shareholder interests and are consistent with the 
policy of attracting and retaining highly qualified employees.

which are awarded by our CEO (and approved by the 
Committee), in recognition of superlative performance and 
extraordinary impact on business results.

Management recommends the awards be made pursuant 
to our LTIP to the Committee, however, the Committee 
determines whether and to whom it will issue grants and 
determines the amount of the grant. The Board of Directors 
has delegated to our CEO and our Chief People Officer, 
the ability to make grants to employees who are not executive 
officers and whose grant is less than approximately 15,000 
SARs/Options annually. In the case of these grants, the 
Committee sets all the terms of each award, except the 
actual number of SARs/Options, which is determined by 
our CEO and our Chief People Officer pursuant to guidelines 
approved by the Committee in January of each year.

Payments upon Termination of Employment

The Company does not have agreements with its executives 
concerning payments upon termination of employment 
except in the case of a change in control of the Company. 
The Committee believes these are appropriate agreements 
for retaining NEOs and other executive officers to preserve 
shareholder value in case of a potential change in control. 
The Committee periodically reviews these agreements and 
other aspects of the Company’s change-in-control program.

The Company’s change-in-control agreements, in general, 
entitle NEOs terminated other than for cause within two 
years of the change in control, to receive a benefit of two 
times salary and bonus. The terms of these change-in-
control agreements are described beginning on page 72.

In 2013, the Company eliminated tax gross-ups for 
executives, including the NEOs, for any excise tax due 
under Section 4999 of the Internal Revenue Code and 
implemented a “best net after-tax” approach to address 
any potential excise tax imposed on executives. If any excise 
tax is due, the Company will not make a gross-up payment, 
but instead will reduce payments to an executive if the 
reduction will provide the NEO the best net after-tax result. 
If full payment to a NEO will result in the best net after-tax 

YUM’s Stock Option and SAR Granting Practices

Historically, we have awarded non-qualified SARs/Options 
grants annually at the Committee’s January meeting. This 
meeting date is set by the Board of Directors more than 
six months prior to the actual meeting. The Committee sets 
the annual grant date as the second business day after our 
fourth quarter earnings release. The exercise price of awards 
granted under our Long-Term Incentive Plan (“LTIP”) is set 
as the closing price on the date of grants. We make grants 
at the same time other elements of annual compensation 
are determined so that we can consider all elements of 
compensation in making the grants. We do not backdate 
or make grants retroactively. In addition, we do not time 
such grants in coordination with our possession or release 
of material, non-public or other information.

Grants may also be made on other dates the Board of 
Directors meets. These grants generally are CEO Awards, 

Limits on Future Severance Agreement Policy

The Committee has adopted a policy to limit future severance 
agreements with our NEOs and our other executives. The 
policy requires the Company to seek shareholder approval for 
future severance payments to a NEO if such payments would 
exceed 2.99 times the sum of (a) the NEO’s annual base salary 
as in effect immediately prior to termination of employment; 
and (b) the highest annual bonus awarded to the NEO by the 
Company in any of the Company’s three full fiscal years 

immediately preceding the fiscal year in which termination of 
employment occurs or, if higher, the executive’s target bonus. 
Certain types of payments are excluded from this policy, such 
as amounts payable under arrangements that apply to classes 
of employees other than the NEOs or that predate the 
implementation of the policy, as well as any payment the 
Committee determines is a reasonable settlement of a claim 
that could be made by the NEO.

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YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

Compensation Recovery Policy

Pursuant to the Company’s Compensation Recovery Policy 
(i.e., “clawback”), the Committee may require executive 
officers (including the NEOs) to return compensation paid 
or may cancel any award or bonuses not yet vested or 
earned if the executive officers engaged in misconduct or 
violation of Company policy that resulted in significant 
financial or reputational harm or violation of Company policy, 

or contributed to the use of inaccurate metrics in the 
calculation of incentive compensation. Under this policy, 
when the Board determines that recovery of compensation 
is appropriate, the Company could require repayment of 
all or a portion of any bonus, incentive payment, equity-
based award or other compensation, and cancellation of 
an award or bonus to the fullest extent permitted by law.

Hedging and Pledging of Company Stock

Under our Code of Conduct, no employee or director is 
permitted to engage in securities transactions that would 
allow them either to insulate themselves from, or profit from, 
a decline in the Company stock price. Similarly, no employee 
or director may enter into hedging transactions in the 

Company’s stock. Such transactions include (without 
limitation) short sales as well as any hedging transactions 
in derivative securities (e.g. puts, calls, swaps, or collars) 
or other speculative transactions related to YUM’s stock. 
Pledging of Company stock is also prohibited.

Deductibility of Executive Compensation

The provisions of Section 162(m) of the Internal Revenue 
Code limit the tax deduction for compensation in excess 
of $1 million paid to certain NEOs. Performance-based 
compensation is excluded from the limit, however, so long 
as it meets certain requirements. The Committee intends 
that the annual bonus, SARs/Options, RSU and PSU awards 
satisfy the requirements for exemption under Internal Revenue 
Code Section 162(m).

For 2015, the annual salary paid to Mr. Creed exceeded 
$1 million. The other NEOs were in each case paid salaries 
of $1 million or less, except for Mr. Su whose salary exceeded 
$1 million; however, the Committee noted that Mr. Su’s 
compensation is not subject to United States tax rules and, 
therefore, the $1 million limitation does not apply in his case. 
The 2015 annual bonuses were all paid pursuant to our 
annual bonus program and, therefore, we expect will be 
deductible. For 2015, the Committee set the maximum 
individual award opportunity based on a bonus pool for the 
CEO and the next two highest paid executive officers, other 
than Messrs. Creed, Su and Grismer. (Mr. Grismer is not 
included for purposes of our pool since under IRS rules the 
Chief Financial Officer is not subject to these limits.) The 

bonus pool for 2015 was equal to 1.5% of operating profit 
(adjusted to exclude special items believed to be distortive 
of consolidated results on a year-over-year basis — these 
are the same items excluded in the Company’s annual 
earnings releases). The maximum payout opportunity for 
each executive was set at a fixed percentage of the pool. 
Based on the Company’s operating profit, before special 
items of $2.0 billion, the bonus pool was set at approximately 
$30 million and the maximum 2015 award opportunity for 
each NEO was based on their applicable percentage of the 
pool (Mr. Creed=30%, Mr. Novak=20%, Mr. Pant=20% and 
Mr. Niccol=10% and Mr. Su=10%), (Under the terms of the 
shareholder approved plan no executive may earn a bonus 
in excess of $10 million for any year.) The Committee then 
exercised its discretion in determining actual incentive 
awards based on team performance and individual 
performance measures as described above.

Due to the Company’s focus on performance-based 
compensation plans, we expect most compensation paid 
to the NEOs to continue to qualify as tax deductible, but 
the Committee may approve compensation that is not 
deductible under 162(m).

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YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

Management Planning and Development Committee Report

The Management Planning and Development Committee 
of the Board of Directors reports that it has reviewed and 
discussed with management the section of this proxy 
statement titled “Compensation Discussion and Analysis” 

and, on the basis of that review and discussion, recommended 
to the Board that the section be incorporated by reference 
into the Company’s Annual Report on Form 10-K and 
included in this proxy statement.

THE MANAGEMENT PLANNING AND DEVELOPMENT COMMITTEE

Robert D. Walter, Chair 
David W. Dorman 
Massimo Ferragamo 
Mirian M. Graddick-Weir 
Thomas M. Ryan 
Elane B. Stock

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YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

The following tables provide information on the compensation of the Named Executive Officers (“NEOs”) for our 2015 
fiscal year. The Company’s NEOs are our Chief Executive Officer, Chief Financial Officer, and our three other most highly 
compensated executive officers for our 2015 fiscal year determined in accordance with SEC rules and one former executive 
officer who was no longer serving as an executive officer as of the end of the year.

Summary Compensation Table

Year
(b)

Salary
($)(1)
(c)
2015 1,104,615
750,000
2014
750,000
2013
790,192
2015
707,500
2014
2013
638,462
2015 1,005,192
2014 1,450,000
2013 1,450,000
849,038
2015
750,000
2014
750,000
2013

Stock 
Bonus
Awards
($)(2)
($)
(d)
(e)
— 1,075,016
— 325,048
— 203,735
— 420,070
— 350,019
— 114,098
— 750,020
— 1,925,037
— 1,568,655
— 355,012
— 350,019
— 203,735

Option/
SAR 
Awards
($)(3)
(f)
3,108,013
2,561,957
1,323,839
1,680,012
1,475,973
1,765,138
2,168,382
5,228,142
5,255,519
1,419,011
1,475,973
1,323,839

Non-Equity 
Incentive Plan 
Compensation
($)(4)
(g)
787,050
945,750
1,511,625
445,200
267,410
277,875
530,000
512,720
939,600
1,473,548
799,500
784,875

Change in 
Pension 
Value and 
Nonqualified 
Deferred 
Compensation 
Earnings
($)(5)
(h)
25,294
45,680
7,348
12,861
9,087
3,977
—
202,360
17,351
42,979
32,735
15,640

Total
($)

All Other 
Compensation
($)(6)
(i)
7,493,376
1,393,388
4,973,503
345,068
4,035,284
238,737
3,510,467
162,132
2,952,103
142,114
2,979,030
179,480
409,290
4,862,884
689,028 10,007,287
776,268 10,007,393
5,090,210
950,622
3,721,583
313,356
3,387,287
309,198

2015

697,688

— 250,031

2,091,503

1,512,000

8,123

180,361

4,739,706

Name and 
Principal Position
(a)
Greg Creed

Chief Executive 
Officer of YUM

Patrick J. Grismer
Chief Financial
Officer of YUM

David C. Novak

Executive Chairman 
of YUM

Micky Pant

Chief Executive 
Officer of YUM 
Restaurants China

Brian Niccol

Chief Executive 
Officer of Taco Bell 
Division(7)

Jing-Shyh S. Su

2015 1,100,000

— 459,031

1,834,009

468,683

—

5,455,648

9,317,371

Vice Chairman of the
Board of YUM and 
Chief Executive 
Officer of YUM 
Restaurants China(8)

2014 1,100,000

— 450,045

1,907,966

378,235

1,956,023

5,035,711 10,827,980

2013 1,100,000

— 342,294

1,765,123

614,790

727,430

5,768,264 10,317,901

(1)  Amounts shown are not reduced to reflect the NEOs’ elections, if any, to defer receipt of salary into the Executive Income Deferral (“EID”) Program or into the 

Company’s 401(k) Plan.

(2)  Amounts shown in this column represent the grant date fair values for performance share units (PSUs) granted in 2015, 2014 and 2013. Further information 
regarding  the  2015  awards  is  included  in  the “Grants  of  Plan-  Based Awards”  and “Outstanding  Equity Awards  at Year-End”  tables  later  in  this  proxy 
statement. The grant date fair value of the PSUs reflected in this column is the target payout based on the probable outcome of the performance condition, 
determined as of the grant date. The maximum potential values of the PSUs is 200% of target. For 2015, Mr. Creed’s PSU maximum value at grant date fair 
value would be $2,150,032; Mr. Grismer’s PSU maximum value would be $840,140; Mr. Novak’s PSU maximum value would be $1,500,040; Mr. Pant’s 
PSU maximum value would be $710,024; Mr. Niccol’s PSU maximum value would be $500,062 and Mr. Su’s PSU maximum value would be $918,062. 
(3)  The amounts shown in this column represent the grant date fair values of the stock options and stock appreciation rights (SARs) awarded in 2015, 2014 
and 2013, respectively. For a discussion of the assumptions and methodologies used to value the awards reported in column (e) and column (f), please see 
the discussion of stock awards and option awards contained in Part II, Item 8, “Financial Statements and Supplementary Data” of the 2015 Annual Report 
in Notes to Consolidated Financial Statements at Note 14, “Share-based and Deferred Compensation Plans.” For Mr. Niccol this column also includes his 
2015 CEO Award with a grant date fair value of $1,091,491. See the Grants of Plan-Based Awards table for details.

(4)  Amounts in this column reflect the annual incentive awards earned for the 2015, 2014 and 2013 fiscal year performance periods, which were awarded by 
our Management Planning and Development Committee (“Committee”) in January 2016, January 2015 and January 2014, respectively, under the Yum 
Leaders’ Bonus Program, which is described further in our Compensation Discussion and Analysis (“CD&A”) beginning at page 39 under the heading 
“Annual Performance-Based Cash Bonuses”. 

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YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

(5)  Amounts in this column also represent the above market earnings as established pursuant to SEC rules which have accrued under each of their accounts 
under the LRP for Messrs. Grismer, Pant and Niccol and the Third Country National Plan (“TCN”) for Mr. Creed of $23,096, which are described in more detail 
beginning at page 69 under the heading “Nonqualified Deferred Compensation”.
Also listed in this column for Mr. Creed is the amount of aggregate changes in actuarial present value of his accrued benefits under the Retirement Plan during 
the 2015 fiscal year (using interest rate and mortality assumptions consistent with those used in the Company’s financial statements). Mr. Creed is not an active 
participant in the Retirement Plan but maintains a balance in the Retirement Plan from the two years (2002 and 2003) during which he was a participant and for 
2015 the increase in actuarial value was $2,198. For Mr. Novak and Mr. Su the actuarial present value of their benefits under the Retirement Plan (for Mr. Novak) 
and the YIRP (for Mr. Su), decreased $19,700 and $324,490, respectively, during the 2015 fiscal year. Under SEC rules, a decrease in the actuarial value cannot 
be reported in the table. Mr. Grismer, Mr. Pant and Mr. Niccol were hired after September 30, 2001, and are ineligible for the Company’s Retirement Plan. See 
the Pension Benefits Table at page 53 for a detailed discussion of the Company’s pension benefits. 

(6)  Amounts in this column are explained in the All Other Compensation Table and footnotes to that table, which follows.
(7)  Mr. Niccol became a NEO in 2015. No amounts are reported for Mr. Niccol for 2013 and 2014 since he was not a NEO for those years.
(8)  Mr. Su was Vice Chairman and Chairman and Chief Executive Officer of Yum Restaurants China until August 18, 2015; he was Executive Advisor to the Chief 
Executive Officer of Yum Restaurants China for the remainder of the year. See “Compensation Discussion and Analysis” at page 39 for additional information.

All Other Compensation Table

The following table contains a breakdown of the compensation and benefits included under All Other Compensation in 
the Summary Compensation Table above for 2015.

Perquisites and 
other personal 
benefits 
($)(1)
(b)
598,881
—
197,807
376,431
47,718
—

Tax 
Reimbursements 
($)(2)
(c)
364,951
—
—
114,028
2,215
5,190,420

Total 
Other
($)(5)
Name
($)
(f)
(g)
(a)
— 1,393,388
Creed
162,132
—
Grismer
409,290
3,190
Novak
950,622
36,750
Pant
180,361
906
Niccol
Su
5,455,648
— 243,942
(1)  Amounts in this column include for Mr. Creed and Mr. Novak: incremental cost for the personal use of Company aircraft ($93,866 and $197,807 respectively) 
— we calculate the incremental cost to the Company of any personal use of Company aircraft based on the cost of fuel, trip-related maintenance, crew travel, 
on board catering, landing and license fees, “dead head” costs of flying planes to and from locations for personal use, and contract labor; for Mr. Creed: 
relocation expense ($505,015); for Mr. Pant: relocation and cost of living allowance ($150,000) and expenditures/housing allowance ($226,431); and for 
Mr. Niccol: relocation expense. As discussed in the Compensation Discussion and Analysis, the Company executed a letter of understanding with Mr. Grismer 
during 2015 that provided that on February 19, 2016, the Company would accelerate a portion of Mr. Grismer’s unvested SARs having an intrinsic value 
of $500,000 on that date. Since the fair value of those SARs has already been reported in prior years or in the Summary Compensation Table above, no 
additional amount is reported here.

LRP/TCN 
Contributions
($)(4)
(e)
412,500
155,800
190,000
408,500
126,350

Insurance 
premiums 
($)(3)
(d)
17,056
6,332
18,293
14,913
3,172
21,286

(2)  Amounts  in  this  column  reflect  payments  to  the  executive  of  tax  reimbursements.  For  Mr.  Creed,  this  amount  represents  Company-provided  tax 
reimbursement for his relocation associated with his new position as CEO effective January 1, 2015. For Mr. Pant, this amount represents Company-provided 
tax reimbursement for relocation, cost of living allowance and expenditure/housing allowance associated with his new position as CEO of the China Division. 
For Mr. Niccol, this amount represents Company-provided tax reimbursement for relocation expense. For Mr. Su, as explained at page 54, this amount 
represents the Company-provided tax reimbursement for China income taxes incurred on deferred income distributions and SARs exercises which exceed 
the marginal Hong Kong tax rate. As discussed in the Compensation Discussion and Analysis, the Company executed a retirement agreement with Mr. Su 
during 2015 in which the Company agreed to provide $5 million of tax reimbursements for China income taxes incurred on deferred income distributions and 
stock option and SARs exercises which exceed the marginal Hong Kong tax rate. Mr. Su’s tax reimbursements in this column represents $1,927,747 paid 
to him prior to his retirement and $3,262,673 paid to him pursuant to his retirement agreement during 2015. He is entitled to receive up to $1,737,327 of 
additional tax reimbursements for China income taxes incurred which exceed the marginal Hong Kong tax rate on future deferred income distributions and 
stock option and SARs exercises. 

(3)  These amounts reflect the income each executive was deemed to receive from IRS tables related to Company-provided life insurance in excess of $50,000. 

The Company provides every salaried employee with life insurance coverage up to one times the employee’s salary plus target bonus.

(4)  For Messrs. Grismer, Novak, Pant and Niccol this column represents the Company’s annual allocations to the LRP, an unfunded, unsecured account based 
retirement plan. For Mr. Creed, this column represents the Company’s annual allocation to the TCN, an unfunded, unsecured account based retirement plan.
(5)  This column reports the total amount of other benefits provided, none of which individually exceeded the greater of $25,000 or 10% of the total amount of 
these benefits and the perquisites and other personal benefits shown in column (b) for each NEO. These other benefits include: home security expense, home 
leave expenses, personal use of Company aircraft, tax preparation assistance and relocation. 

63

YUM! BRANDS, INC. - 2016 Proxy StatementProxy Statement 
EXECUTIVE COMPENSATION

Grants of Plan-Based Awards

The following table provides information on stock options, SARs and PSUs granted in 2015 to each of the Company’s 
NEOs. The full grant date fair value of these awards is shown in the Summary Compensation Table at page 62.

Estimated Possible Payouts 
Under Non-Equity Incentive 
Plan Awards(1)

Estimated Future Payouts 
Under Equity Incentive Plan 
Awards(2)

Threshold
($)
(c)

Maximum
Target
($)
($)
(e)
(d)
0 1,650,000 4,950,000

Threshold
(#)
(f)

Target
(#)
(g)

Maximum
(#)
(h)

All Other Option/
SAR Awards; 
Number of 
Securities 
Underlying 
Options
(#)(3)
(i)

Exercise or 
Base Price 
of Option/
SAR
Awards
($/Sh)(4)
(j)

Grant 
Date Fair 
Value($)(5)
(k)

0

840,000 2,520,000

0 1,000,000 3,000,000

0 1,003,096 3,009,288

0

630,000 1,890,000

— 14,541

29,082

— 5,682

11,364

— 10,145

20,290

— 4,802

9,604

0 1,265,000 3,795,000

— 3,382

6,764

194,982

105,396

136,034

89,022

62,736
68,475

73.93 3,108,013
1,075,016

73.93 1,680,012
420,070

73.93 2,168,382
750,020

73.93 1,419,011
355,012

73.93 1,000,012
73.93 1,091,491
250,031

Novak

Name
(a)
Creed

Grant 
Date
(b)
2/6/2015
2/6/2015
2/6/2015
Grismer 2/6/2015
2/6/2015
2/6/2015
2/6/2015
2/6/2015
2/6/2015
2/6/2015
2/6/2015
2/6/2015
2/6/2015
2/6/2015
2/6/2015
2/6/2015
2/6/2015
2/6/2015
2/6/2015

Niccol

Pant

Su

73.93 1,834,009
459,031
(1)  Amounts in columns (c), (d) and (e) provide the minimum amount, target amount and maximum amount payable as annual incentive compensation 
under  the Yum  Leaders’  Bonus  Program  based  on  the  Company’s  performance  and  on  each  executive’s  individual  performance  during  2015. The 
actual amount of annual incentive compensation awards are shown in column (g) of the Summary Compensation Table on page 62. The performance 
measurements, performance targets, and target bonus percentages are described in the CD&A beginning on page 39 under the discussion of annual 
incentive compensation.

— 6,209

115,057

12,418

(2)  Reflects grants of PSU awards subject to performance-based vesting conditions in 2015. The PSU awards vest on December 31, 2017 and PSU award 
payouts are subject to the Company’s achievement of specified relative total shareholder return (“TSR”) rankings against its peer group (which is the 
S&P 500) during the performance period ending on December 31, 2017. The performance target for all the PSU awards granted to the NEOs in 2015 is 
a 50% TSR percentile ranking for the Company, determined by comparing the Company’s relative TSR ranking against its peer group as measured at the 
end of the performance period. If the 50% TSR percentile ranking target is achieved, 100% of the PSU award will pay out in shares of Company stock, 
subject to executive’s election to defer PSU awards into the EID Program. If less than 40% TSR percentile ranking is achieved, there will be no payout. 
If the Company’s TSR percentile ranking is 90% or higher, PSU awards pay out at the maximum, which is 200% of target. The terms of the PSU awards 
provide that in case of a change in control during the first year of award, shares will be distributed assuming target performance was achieved subject to 
reduction to reflect the portion of the performance period following the change in control. In case of a change in control after the first year of the award, 
shares will be distributed assuming performance at the greater of target level or projected level at the time of the change in control subject to reduction 
to reflect the portion of the performance period following the change in control.

(3)  Amounts in this column reflect the number of SARs and stock options granted to executives during the Company’s 2015 fiscal year. SARs allow the 
grantee to receive the number of shares of YUM common stock that is equal in value to the appreciation in YUM common stock with respect to the number 
of SARs granted from the date of grant to the date of exercise. For each executive, the grants were made on February 6, 2015. SARs/stock options 
become exercisable in equal installments on the first, second, third and fourth anniversaries of the grant date; except, however, 68,475 SARs granted 
to Mr. Niccol become exercisable on the fifth anniversary of the grant date. The terms of each SAR/stock option grant provide that, in case of a change 
in control, if an executive is employed on the date of a change in control and is involuntarily terminated on or within two years following the change in 
control (other than by the Company for cause) then all outstanding awards become exercisable immediately.
Executives who have attained age 55 with 10 years of service who terminate employment may exercise SARs/stock options that were vested on their 
date of termination through the expiration dates of the SARs/stock options (generally, the tenth anniversary following the SARs/stock options grant dates). 
Vested SARs/stock options of grantees who die may also be exercised by the grantee’s beneficiary through the expiration dates of the vested SARs/
stock options and the grantee’s unvested SARs/stock options expire on the grantee’s date of death. If a grantee’s employment is terminated due to gross 
misconduct, the entire award is forfeited. For other employment terminations, all vested or previously exercisable SARs/stock options as of the last day 
of employment must be exercised within 90 days following termination of employment.

(4)  The exercise price of the SARs/stock options granted in 2015 equals the closing price of YUM common stock on the grant date, February 6, 2015.

64

YUM! BRANDS, INC. - 2016 Proxy StatementProxy Statement 
EXECUTIVE COMPENSATION

(5)  Amounts in this column reflect the full grant date fair value of the PSU awards shown in column (g) and the SARs/stock options shown in column (i). The 
grant date fair value is the amount that the Company is expensing in its financial statements over the award’s vesting schedule. For PSUs, fair value is 
calculated by multiplying the per unit value of the award ($73.93) by the target number of units corresponding to the most probable outcome of performance 
conditions on the grant date. For SARs/stock options, fair value of $15.94 was calculated using the Black-Scholes value on the February 6, 2015 grant date. 
For additional information regarding valuation assumptions of SARs/stock options, see the discussion of stock awards and option awards contained in Part II, 
Item 8, “Financial Statements and Supplementary Data” of the 2015 Annual Report in Notes to Consolidated Financial Statements at Note 14, “Share-based 
and Deferred Compensation Plans.”

Outstanding Equity Awards at Year-End

The following table shows the number of shares covered by exercisable and unexercisable stock options, SARs, and 
unvested RSUs and PSUs held by the Company’s NEOs on December 31, 2015.

Option/SAR Awards(1)

Stock Awards

Number 
of Shares 
or Units 
of Stock 
That 
Have Not 
Vested
(#)(2)
(g)

Market 
Value of 
Shares or 
Units of 
Stock That 
Have Not 
Vested
($)(3)
(h)

Equity 
incentive 
plan awards: 
Number of 
unearned 
shares, units 
or other rights 
that have not 
vested
(#)(4)
(i)

Equity incentive 
plan awards: 
market or 
payout value 
of unearned 
shares, units 
or other rights 
that have not 
vested
($)(3)

Number of 
Securities 
Underlying 
Unexercised 
Options/
SARs (#)
Exercisable
(c)
107,085
169,148
172,118
122,200
62,066
45,461
19,512
—
—

Name Grant Date
(b) 
(a)
1/24/2008
Creed
2/5/2009
2/5/2010
2/4/2011
2/8/2012
2/6/2013
2/5/2014
2/5/2014
2/6/2015

Number of 
Securities 
Underlying 
Unexercised 
Options/ 
SARs (#)

Unexercisable  

(d)
—
—
—
—
20,689(i)
45,462(ii)
58,538(iii)
68,767(vi)
194,982(iv)

Option/
SAR 
Exercise 
Price
($)
(e)

Option/
SAR 
Expiration 
Date
(f)
$37.30 1/24/2018
2/5/2019
$29.29
2/5/2020
$32.98
2/4/2021
$49.30
2/8/2022
$64.44
2/6/2023
$62.93
2/5/2024
$70.54
2/5/2024
$70.54
2/6/2025
$73.93

Grismer 1/19/2007
5/17/2007
1/24/2008
2/5/2009
5/21/2009
2/5/2010
2/5/2010
2/4/2011
2/8/2012
2/6/2013
2/6/2013
2/5/2014
2/6/2015

Novak

1/19/2007
1/24/2008
2/5/2009
2/5/2010
2/4/2011
2/8/2012
2/6/2013
2/5/2014
2/6/2015

19,938
16,262
20,079
33,830
15,853
34,424
43,030
24,440
24,826
37,885
—
21,145
—

490,960
428,339
575,102
623,925
496,254
282,996
180,478
74,901
—

$29.61 1/19/2017
—
$33.20 5/17/2017
—
$37.30 1/24/2018
—
2/5/2019
$29.29
—
$33.21 5/21/2019
—
2/5/2020
$32.98
—
2/5/2020
$32.98
—
2/4/2021
$49.30
—
2/8/2022
$64.44
8,276(i)
2/6/2023
$62.93
37,885(ii)(xi)
2/6/2023
45,462(v)(xi) $62.93
2/5/2024
63,438(iii)(xi) $70.54
2/6/2025
105,396(iv)(xi) $73.93

—
—
—
—
—
94,332(i)
180,478(ii)
224,706(iii)
136,034(x)

$29.61 1/19/2017
$37.30 1/24/2018
2/5/2019
$29.29
2/5/2020
$32.98
2/4/2021
$49.30
2/8/2022
$64.44
2/6/2023
$62.93
2/5/2024
$70.54
2/6/2025
$73.93

—

—

38,298

2,797,669

—

—

21,288

1,555,088

—

—

74,870

5,469,254

65

YUM! BRANDS, INC. - 2016 Proxy StatementProxy Statement 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXECUTIVE COMPENSATION

Option/SAR Awards(1)

Stock Awards

Number 
of Shares 
or Units 
of Stock 
That 
Have Not 
Vested
(#)(2)
(g)

Market 
Value of 
Shares or 
Units of 
Stock That 
Have Not 
Vested
($)(3)
(h)

Equity 
incentive 
plan awards: 
Number of 
unearned 
shares, units 
or other rights 
that have not 
vested
(#)(4)
(i)

Equity incentive 
plan awards: 
market or 
payout value 
of unearned 
shares, units 
or other rights 
that have not 
vested
($)(3)

—

—

19,528

1,426,520

29,241

2,136,055

6,764

494,110

Number of 
Securities 
Underlying 
Unexercised 
Options/
SARs (#)
Exercisable
(c)
49,844
133,856
53,543
135,318
114,745
101,833
—
86,892
45,461
21,145
—

Name Grant Date
(b) 
(a)
Pant
1/19/2007
1/24/2008
1/24/2008
2/5/2009
2/5/2010
2/4/2011
11/18/2011
2/8/2012
2/6/2013
2/5/2014
2/6/2015

Niccol

Su

5/20/2010
2/4/2011
2/8/2012
2/6/2013
5/15/2013
2/5/2014
2/6/2015
2/6/2015

1/19/2007
1/24/2008
1/24/2008
2/5/2009
2/5/2010
2/4/2011
2/8/2012
2/6/2013
2/5/2014
2/6/2015

61,232
40,734
24,826
18,942
—
10,315
—
—

132,918
107,085
267,712
202,977
172,118
142,567
124,131
60,615
27,334
—

Number of 
Securities 
Underlying 
Unexercised 
Options/ 
SARs (#)

Unexercisable  

(d)
—
—
—
—
—
—

94,949(vii)
28,964(i)
45,462(ii)
63,438(iii)
89,022(iv)

—
—
8,276(i)
18,943(ii)
36,561(viii)
30,945(iii)
62,736(iv)
68,475(ix)

—
—
—
—
—
—
41,378(i)
60,616(ii)
82,005(iii)
115,057(iv)

Option/
SAR 
Exercise 
Price
($)
(e)

Option/
SAR 
Expiration 
Date
(f)
$29.61 1/19/2017
$37.30 1/24/2018
$37.30 1/24/2018
2/5/2019
$29.29
2/5/2020
$32.98
$49.30
2/4/2021
$53.84 11/18/2021
2/8/2022
$64.44
2/6/2023
$62.93
2/5/2024
$70.54
2/6/2025
$73.93

$39.64 5/20/2020
2/4/2021
$49.30
2/8/2022
$64.44
$62.93
2/6/2023
$69.92 5/15/2023
2/5/2024
$70.54
2/6/2025
$73.93
2/6/2025
$73.93

$29.61 1/19/2017
$37.30 1/24/2018
$37.30 1/24/2018
2/5/2019
$29.29
2/5/2020
$32.98
2/4/2021
$49.30
2/8/2022
$64.44
2/6/2023
$62.93
2/5/2024
$70.54
2/6/2025
$73.93

—

—

25,178

1,839,253

(1)  The actual vesting dates for unexercisable awards are as follows:

(i)  Remainder of unexercisable awards will vest on February 8, 2016.
(ii)  One-half of the unexercisable award will vest on each of February 6, 2016 and 2017.
(iii)  One-third of the unexercisable award will vest on each of February 5, 2016, 2017, and 2018.
(iv)  One-fourth of the unexercisable award will vest on each of February 6, 2016, 2017, 2018, and 2019.
(v)  Unexercisable award will vest on February 6, 2018.
(vi)  Unexercisable awards will vest on February 5, 2019.
(vii)  Unexercisable award will vest on November 18, 2016.
(viii)  Unexercisable award will vest on May 15, 2018.
(ix)  Unexercisable award will vest on February 6, 2020.
(x)  One-fourth of the unexercisable award will vest on February 6, 2016, 2017, 2018, 2019. This award will continue to vest after retirement.
(xi)  For Mr. Grismer pursuant to his letter of understanding dated December 7, 2015, we accelerated vesting for all unvested options on February 19, 2016.

(2)  For Mr. Niccol, this amount represents deferral of his 2013 and 2014 bonuses into the EID Program’s Matching Stock Fund.
(3)  The market value of these awards are calculated by multiplying the number of shares covered by the award by $73.05, the closing price of YUM stock on the NYSE 

on December 31, 2015.

(4)  The awards reflected in this column are unvested performance-based PSU awards with three-year performance periods that are scheduled to vest on December 31, 
2016 or December 31, 2017 if the performance targets are met. In accordance with SEC rules, the PSU awards are reported at their maximum payout value.

66

YUM! BRANDS, INC. - 2016 Proxy StatementProxy Statement 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXECUTIVE COMPENSATION

Option Exercises and Stock Vested

The table below shows the number of shares of YUM common stock acquired during 2015 upon exercise of stock option 
and SAR awards and vesting of stock awards in the form of RSUs and PSUs, each including accumulated dividends and 
before payment of applicable withholding taxes and broker commissions. There was no payout with respect to the 2012 
PSU awards for the 2012-2014 performance cycle because the average earnings per share during the performance cycle 
did not reach the required minimum average growth threshold. Therefore, there is nothing to report for the NEOs in 
columns (d) and (e) for PSUs.

Option/SAR Awards

Stock Awards

Value 
realized on 
Vesting
Name
($)
(e)
(a)
—
Creed
1,191,604
Grismer
—
Novak
—
Pant
1,220,732
Niccol
—
Su
(1)  For each of Messrs. Grismer and Niccol this amount represents the deferral of the 2012 cash incentive award, which was deferred into RSUs under the EID program 

Value 
Realized on 
Exercise
($)
(c)
—
—
—
5,062,676
—
9,299,137

Number 
of Shares 
Acquired on 
Exercise
(#)
(b)
—
—
—
63,282
—
147,170

Number 
of Shares 
Acquired on 
Vesting
(#)
(d)
—

16,118(1) 

16,512(1) 

—
—

—

in 2013 and vested in 2015. 

Pension Benefits

The table below shows the present value of accumulated benefits payable to each of the NEOs, including the number 
of years of service credited to each NEO, under the YUM! Brands Retirement Plan (“Retirement Plan”), and the YUM! 
Brands International Retirement Plan (“YIRP”) determined using interest rate and mortality rate assumptions consistent 
with those used in the Company’s financial statements.

2015 FISCAL YEAR PENSION BENEFITS TABLE

Payments During 
Last Fiscal Year
Name
($)
(e)
(a)
—
Creed(i)
—
Grismer(ii)
—
Novak
—
Pant(ii)
—
Niccol(ii) 
—
Su
(i)  Mr. Creed is not an active participant in the Retirement Plan but maintains a balance in the Retirement Plan for the two years (2002 and 2003) during 
which he was a participant in the plan. As discussed at page 55, Mr. Creed participates in the Third Country National plan, an unfunded, unsecured deferred 
account-based retirement plan.

Plan Name
(b)
Retirement Plan(1)
—
Retirement Plan(1)
—
—
International Retirement Plan(2) 

Present Value of 
Accumulated Benefit(4)
($)
(d)
157,033
—
1,578,656
—
—
20,135,280

Number of Years of 
Credited Service
(#)
(c)
2
—
29
—
—
26

(ii)  Messrs. Grismer, Pant, and Niccol are not accruing benefits under these plans because each was hired after September 30, 2001 and is therefore ineligible 

for these benefits. As discussed at page 55, they each participate in the LRP.

67

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

(1)  YUM! Brands Retirement Plan

The Retirement Plan provides an integrated program of 
retirement benefits for salaried employees who were hired 
by the Company prior to October 1, 2001. The Retirement 
Plan replaces the same level of pre-retirement pensionable 
earnings for all similarly situated participants. The Retirement 
Plan is a tax qualified plan, and it is designed to provide 
the maximum possible portion of this integrated benefit on 
a tax qualified and funded basis.

Benefit Formula

Benefits under the Retirement Plan are based on a participant’s 
final average earnings (subject to the limits under Internal 
Revenue Code Section 401(a)(17)) and service under the 
plan. Upon termination of employment, a participant’s normal 
retirement benefit from the plan is equal to

A.    3% of Final Average Earnings times Projected Service up to 

10 years of service, plus

B.    1% of Final Average Earnings times Projected Service in 

Final Average Earnings

A participant’s final average earnings is determined based 
on his highest five consecutive years of pensionable earnings. 
Pensionable earnings is the sum of the participant’s base 
pay and annual incentive compensation from the Company, 
including amounts under the Yum Leaders’ Bonus Program. 
In general, base pay includes salary, vacation pay, sick pay 
and short term disability payments. Extraordinary bonuses 
and lump sum payments made in connection with a 
participant’s termination of employment are not included.

Vesting

A participant receives a year of vesting service for each 
year of employment with the Company. A participant is 0% 
vested until he has been credited with at least five years of 
vesting service. Upon attaining five years of vesting service, 
a participant becomes 100% vested. All NEOs eligible for 
the Retirement Plan or YIRP are 100% vested.

excess of 10 years of service, minus

Normal Retirement Eligibility

C.    0.43% of Final Average Earnings up to Social Security covered 
compensation multiplied by Projected Service up to 35 years 
of service

the result of which is multiplied by a fraction, the numerator 
of which is actual service as of date of termination, and the 
denominator of which is the participant’s Projected Service.

Projected Service is the service that the participant would 
have earned if he had remained employed with the Company 
until his normal retirement age (generally age 65).

If a participant leaves employment after becoming eligible 
for early or normal retirement, benefits are calculated using 
the formula above except that actual service attained at 
the participant’s retirement date is used in place of Projected 
Service.

A participant is eligible for normal retirement following the 
later of age 65 or 5 years of vesting service.

Early Retirement Eligibility and Reductions

A participant is eligible for early retirement upon reaching 
age 55 with 10 years of vesting service. A participant who 
has met the requirements for early retirement and who 
elects to begin receiving payments from the plan prior to 
age 62 will receive a reduction of 1/12 of 4% for each month 
benefits begin before age 62. Benefits are unreduced at 
age 62.

68

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

The table below shows when each of the NEOs became eligible for early retirement and the estimated lump sum value 
of the benefit each participant would receive from YUM plans (both qualified and non-qualified) if he retired from the 
Company on December 31, 2015 and received a lump sum payment.

Name
Greg Creed
David C. Novak
Jing-Shyh S. Su
(1)  The Retirement Plan
(2)  The YIRP

Earliest Retirement 
Date
August 1, 2012
November 1, 2007
May 1, 2007

Estimated Lump 
Sum from a 
Qualified Plan(1)
186,755
1,592,609
—

Estimated Lump 
Sum from a Non-
Qualified Plan(2)
—
—
20,275,018

Total Estimated 
Lump Sum
186,755
1,592,609
20,275,018

The estimated lump sum values in the table above are 
calculated assuming no increase in the participant’s Final 
Average Earnings. The lump sums are estimated using the 
mortality table and interest rate assumptions in the Retirement 
Plan for participants who would actually commence benefits 
on January 1, 2016. Actual lump sums may be higher or 
lower depending on the mortality table and interest rate in 
effect at the time of distribution and the participant’s Final 
Average Earnings at his date of retirement.

Lump Sum Availability

Lump sum payments are available to participants who meet 
the requirements for early or normal retirement. Participants 
who leave the Company prior to meeting the requirements 
for Early or Normal Retirement must take their benefits in 
the form of a monthly annuity and no lump sum is available. 
When a lump sum is paid from the plan, it is calculated 
based on actuarial assumptions for lump sums required by 
Internal Revenue Code Section 417(e)(3).

(2) 

 YUM! Brands International Retirement 
Plan

The YIRP is an unfunded, non-qualified defined benefit plan 
that covers certain international employees who are designated 
by the Company as third country nationals. Mr. Su is eligible 
for benefits under this plan. The YIRP provides a retirement 

benefit similar to the Retirement Plan except that part C of 
the formula is calculated as the sum of:

a) 

b) 

c) 

 Company financed State benefits or Social Security 
benefits if paid periodically

 The actuarial equivalent of all State paid or mandated 
lump sum benefits financed by the Company

 Any other Company financed benefits that are attributable 
to periods of pensionable service and that are derived 
from a plan maintained or contributed to by the Company 
or one or more of the group of corporations that is 
controlled by the Company.

Benefits are payable under the same terms and conditions 
as the Retirement Plan without regard to Internal Revenue 
Service limitations on amounts of includible compensation 
and maximum benefits.

(3)  Present Value of Accumulated Benefits

For all plans, the Present Value of Accumulated Benefits 
(determined as of December 31, 2015) is calculated assuming 
that each participant is eligible to receive an unreduced 
benefit payable in the form of a single lump sum at age 62. 
This is consistent with the methodologies used in financial 
accounting calculations. In addition, the economic assumptions 
for the lump sum interest rate, post retirement mortality, and 
discount rate are also consistent with those used in financial 
accounting calculations at each measurement date.

Nonqualified Deferred Compensation

Amounts reflected in the Nonqualified Deferred Compensation 
table below are provided for under the Company’s Executive 
Income Deferral (“EID”) Program, Leadership Retirement 
Plan (“LRP”) and Third Country National Plan (“TCN”). These 
plans are unfunded, unsecured deferred, account-based 
compensation plans. For each calendar year, participants 
are permitted under the EID Program to defer up to 85% 
of their base pay and up to 100% of their annual incentive 
award. As discussed beginning at page 55, Messrs. Novak, 

Grismer, Pant and Niccol are eligible to participate in the 
LRP. The LRP provides an annual allocation to the accounts 
of Messrs. Novak, Niccol and Grismer equal to 9.5% of 
each of his salary plus target bonus and to Mr. Pant equal 
to 20% of his salary plus target bonus. As discussed beginning 
at page 55, Mr. Creed is eligible to participate in the TCN. 
The TCN provides for an annual allocation to Mr. Creed’s 
account equal to 15% of his salary plus target bonus.

69

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

EID Program

Deferred Investments under the EID Program. Amounts 
deferred under the EID Program may be invested in the 
following phantom investment alternatives (12 month 
investment returns are shown in parentheses):

•• YUM! Stock Fund (2.45%*)
•• YUM! Matching Stock Fund (2.45%*)
•• S&P 500 Index Fund (-0.74%)
•• Bond Market Index Fund (-0.19%)
•• Stable Value Fund (1.54%)
All of the phantom investment alternatives offered under the 
EID Program are designed to match the performance of 
actual investments; that is, they provide market rate returns 
and do not provide for preferential earnings. The S&P 500 
index fund, bond market index fund and stable value fund 
are designed to track the investment return of like-named 
funds offered under the Company’s 401(k) Plan. The YUM! 
Stock Fund and YUM! Matching Stock Fund track the 
investment return of the Company’s common stock. 
Participants may transfer funds between the investment 
alternatives on a quarterly basis except (1) funds invested 
in the YUM! Stock Fund or YUM! Matching Stock Fund may 
not be transferred once invested in these funds and (2) a 
participant may only elect to invest into the YUM! Matching 
Stock Fund at the time the annual incentive deferral election 
is made. In the case of the Matching Stock Fund, participants 
who defer their annual incentive into this fund acquire 
additional phantom shares (called restricted stock units 
(“RSUs”)) equal to 33% of the RSUs received with respect 
to the deferral of their annual incentive into the YUM! Matching 
Stock Fund (the additional RSUs are referred to as “matching 
contributions”). The RSUs attributable to the matching 
contributions are allocated on the same day the RSUs 
attributable to the annual incentive are allocated, which is 
the same day we make our annual stock appreciation right 
grants. Eligible amounts attributable to the matching 
contribution under the YUM! Matching Stock Fund are 
included in column (c) below as contributions by the Company 
(and represent amounts actually credited to the NEO’s 
account during 2015). Beginning with their 2009 annual 
incentive award, those who are eligible for PSU awards are 
no longer eligible to participate in the Matching Stock Fund.

RSUs attributable to annual incentive deferrals into the YUM! 
Matching Stock Fund and matching contributions vest on 
the second anniversary of the grant (or upon a change of 
control of the Company, if earlier) and are payable as shares 
of YUM common stock pursuant to the participant’s deferral 

* Assumes dividends are not reinvested.

70

election. Unvested RSUs held in a participant’s YUM! Matching 
Stock Fund account are forfeited if the participant voluntarily 
terminates employment with the Company within two years 
of the deferral date. If a participant terminates employment 
involuntarily, the portion of the account attributable to the 
matching contributions is forfeited and the participant will 
receive an amount equal to the amount of the original amount 
deferred. If a participant dies or becomes disabled during 
the restricted period, the participant fully vests in the RSUs. 
Dividend equivalents are accrued during the restricted period 
but are only paid if the RSUs vest. RSUs held by a participant 
who has attained age 65 with five years of service vest 
immediately. In the case of a participant who has attained 
age 55 with 10 years of service, RSUs attributable to bonus 
deferrals into the YUM! Matching Stock Fund vest immediately 
and RSUs attributable to the matching contribution vest on 
a pro rata basis during the period beginning on the first 
anniversary of the grant and ending on the second anniversary 
of the grant and are fully vested on the second anniversary.

Distributions under EID Program. When participants elect to 
defer amounts into the EID Program, they also select when 
the amounts ultimately will be distributed to them. Distributions 
may either be made in a specific year — whether or not 
employment has then ended — or at a time that begins at or 
after the executive’s retirement, separation or termination of 
employment.

Distributions can be made in a lump sum or quarterly or annual 
installments for up to 20 years. Initial deferrals are subject to 
a minimum two year deferral. In general, with respect to 
amounts deferred after 2005 or not fully vested as of January 1, 
2005, participants may change their distribution schedule, 
provided the new elections satisfy the requirements of 
Section 409A of the Internal Revenue Code. In general, 
Section 409A requires that:

•• Distribution schedules cannot be accelerated (other than for 

a hardship)

•• To delay a previously scheduled distribution,

•–   A participant must make an election at least one year before 

the distribution otherwise would be made, and

•–   The new distribution cannot begin earlier than five years after 

it would have begun without the election to re-defer.

With respect to amounts deferred prior to 2005, to delay a 
distribution the new distribution cannot begin until two years 
after it would have begun without the election to re-defer.

Investments in the YUM! Stock Fund and YUM! Matching 
Stock Fund are only distributed in shares of Company stock.

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementLRP

LRP Account Returns. The LRP provides an annual earnings 
credit to each participant’s account based on the value of 
participant’s account at the end of each year. Under the LRP, 
Mr. Novak receives an annual earnings credit equal to 120% 
of the applicable federal interest rate. Mr. Grismer, Mr. Niccol 
and Mr. Pant receive an annual earnings credit equal to 5%. 
The Company’s contribution (“Employer Credit”) for 2015 is 
equal to 9.5% of salary plus target bonus for Mr. Novak, 
Mr. Niccol and Mr. Grismer and 20% for Mr. Pant.

TCN

EXECUTIVE COMPENSATION

Distributions under LRP. Under the LRP, participants age 55 
or older are entitled to a lump sum distribution of their account 
balance in the quarter following their separation of employment. 
Participants under age 55 with a vested LRP benefit combined 
with any other deferred compensation benefits covered under 
Code Section 409A exceeds $15,000, will not receive a 
distribution until the calendar quarter that follows the participant’s 
55th birthday.

TCN Account Returns. The TCN provides an annual earnings 
credit to each participant’s account based on the value of  
each participant’s account at the end of each year. Under 
the TCN, Mr. Creed receives an annual earnings credit equal 
to 5%. For Mr. Creed, the Employer Credit for 2015 was 
equal to 15% of his salary plus target bonus.

Distributions under TCN. Under the TCN, participants age 55 
or older with a balance of $15,000 or more, are entitled to 
a lump sum distribution of their account balance in the 
quarter following their separation of employment. Participants 
under age 55 who separate employment with the Company 
will receive interest annually and their account balance will 
be distributed in the quarter following their 55th birthday.

Executive 
Aggregate 
Contributions 
Balance at 
in Last FY
Last FYE
($)(1)
($)(5)
Name
(a)
(b)
(f)
Creed
—
9,883,463
Grismer
267,410
3,336,050
Novak
512,720
6,684 239,013,330
Pant
721,683
11,508,418
Niccol
669,630
3,860,857
1,051,872
378,235
Su
(1)  Amounts in column (b) reflect amounts that were also reported as compensation in our Summary Compensation Table filed last year or, would have been 

Registrant 
Contributions 
in Last FY
($)(2)
(c)
412,500
155,800
190,000
408,500
349,560
—

Aggregate 
Earnings in 
Last FY
($)(3)
(d)
215,583
89,060
5,705,086
288,715
90,856
188,939

Aggregate 
Withdrawals/
Distributions
($)(4)
(e)
16,049
65,019

15,894
199,584
3,866,147

reported as compensation in our Summary Compensation Table last year if the executive were a NEO.

(2)  Amounts in column (c) reflect Company contributions for EID Program matching contribution, LRP and/or TCN allocation as follows: Mr. Novak, $190,000 LRP 
allocation; Mr. Grismer, $155,800 LRP allocation; Mr. Creed, $412,500 TCN allocation; Mr. Niccol, $126,350 LRP allocation and $223,210 EID matching 
contribution, and Mr. Pant, $408,500 LRP allocation. See footnote 6 of the Summary Compensation Table for more detail.

(3)  Amounts in column (d) reflect earnings during the last fiscal year on deferred amounts. All earnings are based on the investment alternatives offered under 
the EID Program or the earnings credit provided under the LRP or the TCN described in the narrative above this table. The EID Program earnings are market 
based returns and, therefore, are not reported in the Summary Compensation Table. For Messrs. Grismer, Pant and Niccol, of their earnings reflected in this 
column, $12,861, $42,979 and $8,123 respectively were deemed above market earnings accruing to each of their accounts under the LRP. For Mr. Creed, 
of his earnings reflected in this column, $23,096 were deemed above market earnings accruing to his account under the TCN. Mr. Novak receives a market 
rate of interest on his account under the LRP. For above market earnings on nonqualified deferred compensation, see the “Change in Pension Value and 
Nonqualified Deferred Compensation Earnings” column of the Summary Compensation Table. 

(4)  All amounts shown in column (e) were distributed in accordance with the executive’s deferral election, except in the case of the following amounts distributed 

to pay payroll taxes due upon their account balance under the EID Program, LRP or TCN for 2015.

Creed
Grismer
Novak
Pant
Niccol

16,049
65,019
6,684
15,894
69,469

71

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

(5)  Amounts reflected in column (f) are the year-end balances for each executive under the EID Program, TCN and the LRP. As required under SEC rules, below 
is the portion of the year-end balance for each executive which has previously been reported as compensation to the executive in the Company’s Summary 
Compensation Table for 2015 and prior years.

Creed
Grismer
Novak
Pant
Niccol
Su

4,954,757
2,887,547
88,280,855
2,933,282
1,027,313
993,025

Potential Payments Upon Termination or Change in Control

The information below describes and quantifies certain 
compensation that would become payable under existing 
plans and arrangements if the NEO’s employment had 
terminated on December 31, 2015, given the NEO’s 
compensation and service levels as of such date and, if 
applicable, based on the Company’s closing stock price 
on that date. These benefits are in addition to benefits 
available generally to salaried employees, such as distributions 
under the Company’s 401(k) Plan, retiree medical benefits, 
disability benefits and accrued vacation pay.

Due to the number of factors that affect the nature and 
amount of any benefits provided upon the events discussed 
below, any actual amounts paid or distributed may be 
different. Factors that could affect these amounts include 
the timing during the year of any such event, the Company’s 
stock price and the executive’s age.

Stock Options and SAR Awards. If one or more NEOs 
terminated employment for any reason other than retirement, 
death, disability or following a change in control as of 
December 31, 2015, they could exercise the stock options 
and SARs that were exercisable on that date as shown at 
the Outstanding Equity Awards at Year-End table on page 65, 
otherwise all options and SARs, pursuant to their terms, 
would have been forfeited and cancelled after that date. If 
the NEO had retired, died or become disabled as of 
December 31, 2015, exercisable stock options and SARs 
would remain exercisable through the term of the award. 
Except in the case of a change in control, no stock options 
or SARs become exercisable on an accelerated basis. 
Benefits a NEO may receive on a change of control are 
discussed below.

Executive Income Deferral Program. As described in more 
detail beginning at page 70, the NEOs participate in the 
EID Program, which permits the deferral of salary and annual 
incentive compensation. The last column of the Nonqualified 
Deferred Compensation Table on page 71 includes each 
NEO’s aggregate balance at December 31, 2015. The NEOs 
are entitled to receive their vested amount under the EID 

Program in case of voluntary termination of employment. 
In the case of involuntary termination of employment, they 
are entitled to receive their vested benefit and the amount 
of the unvested benefit that corresponds to their deferral. 
In the case of death, disability or retirement after age 65, 
they or their beneficiaries are entitled to their entire account 
balance as shown in the last column of the Nonqualified 
Deferred Compensation table on page 71.

In the case of an involuntary termination of employment as 
of December 31, 2015, each NEO would receive the following: 
Mr. Creed $8,190,193, Mr. Grismer $2,465,015, Mr. Novak 
$207,535,309, Mr. Pant $8,702,530, Mr. Niccol $2,661,027 
and Mr. Su $1,051,872. As discussed at page 71, these 
amounts reflect bonuses previously deferred by the executive 
and appreciation on these deferred amounts (see page 70 
for discussion of investment alternatives available under 
the EID). In Mr. Novak’s case, approximately 80% of his 
balance is invested in Company RSUs, which he will receive 
in the form of Company stock following his retirement. The 
other NEOs’ EID balances are invested primarily in RSUs. 
Thus, Mr. Novak and the other NEOs’ EID account balances 
represent deferred bonuses (earned in prior years) and 
appreciation of their accounts based primarily on the 
performance of the Company’s stock.

Leadership Retirement Plan. Under the LRP, participants 
age 55 are entitled to a lump sum distribution of their account 
balance following their termination of employment. 
Participants under age 55 who terminate with more than 
five years of service will receive their account balance at 
their 55th birthday. In case of termination of employment as 
of December 31, 2015, Mr. Grismer would receive $871,035 
when he attains age 55, Mr. Novak would have received 
$31,478,021, Mr. Pant would have received $2,805,888 
and Mr. Niccol would receive $576,508 when he attains 
age 55.

Third Country National Plan. Under the TCN, participants 
age 55 or older are entitled to a lump sum distribution of 
their account balance in the quarter following their termination 

72

YUM! BRANDS, INC. - 2016 Proxy StatementProxy Statementof employment. Participants under age 55 who terminate 
will receive interest annually and their account balance will 
be distributed in the quarter following their 55th birthday. In 
case of termination of employment as of December 31, 
2015, Mr. Creed would have received $1,693,271.

Performance Share Unit Awards. If one or more NEOs 
terminated employment for any reason other than retirement 
or death or following a change in control and prior to 
achievement of the performance criteria and vesting period, 
then the award would be cancelled and forfeited. If the NEO 
had retired, or died as of December 31, 2015, the PSU 
award would be paid out based on actual performance for 
the performance period, subject to a pro rata reduction 
reflecting the portion of the performance period not worked 
by the NEO. If any of these terminations had occurred on 
December 31, 2015, Messrs.  Creed, Grismer, Novak, Pant, 
Niccol and Su would have been entitled to $592,442, 
$391,229, $1,629,718, $369,464, $83,643, and $475,906, 
respectively, assuming target performance.

Pension Benefits. The Pension Benefits Table on page 67 
describes the general terms of each pension plan in which 
the NEOs participate, the years of credited service and the 
present value of the annuity payable to each NEO assuming 
termination of employment as of December 31, 2015. The 
table on page 69 provides the present value of the lump 
sum benefit payable to each NEO when they attain eligibility 
for Early Retirement (i.e., age 55 with 10 years of service) 
under the plans.

Life Insurance Benefits. For a description of the supplemental 
life insurance plans that provide coverage to the NEOs, see 
the All Other Compensation Table on page 63. If the NEOs 
had died on December 31, 2015, the survivors of 
Messrs. Creed, Grismer, Novak, Pant, Niccol and Su would 
have received Company-paid life insurance of $2,750,000; 
$1,640,000; $2,000,000; $2,043,000; $1,330,000 and 
$2,365,000, respectively, under this arrangement. Executives 
and all other salaried employees can purchase additional 
life insurance benefits up to a maximum combined company 
paid and additional life insurance of $3.5 million. This 
additional benefit is not paid or subsidized by the Company 
and, therefore, is not shown here.

Change in Control. Change in control severance agreements 
are in effect between YUM and certain key executives 
(including Messrs. Creed, Grismer, Novak, Pant and Niccol). 
These agreements are general obligations of YUM, and 
provide, generally, that if, within two years subsequent to 
a change in control of YUM, the employment of the executive 
is terminated (other than for cause, or for other limited 
reasons specified in the change in control severance 
agreements) or the executive terminates employment for 
Good Reason (defined in the change in control severance 
agreements to include a diminution of duties and 

EXECUTIVE COMPENSATION

responsibilities or benefits), the executive will be entitled to 
receive the following:

•• a proportionate annual incentive assuming achievement 
of target performance goals under the bonus plan or, if 
higher, assuming continued achievement of actual Company 
performance until date of termination,

•• a severance payment equal to two times the sum of the 
executive’s base salary and the target bonus or, if higher, 
the actual bonus for the year preceding the change in 
control of the Company, and

•• outplacement services for up to one year following 

termination.

In March 2013, the Company eliminated excise tax gross-
ups  and  implemented  a  best  net  after-tax  method.  See 
the Company’s CD&A on page 43 for more detail.

The  change  in  control  severance  agreements  have  a 
three-year  term  and  are  automatically  renewable  each 
January  1  for  another  three-year  term.  An  executive 
whose  employment  is  not  terminated  within  two  years 
of  a  change  in  control  will  not  be  entitled  to  receive 
any  severance  payments  under  the  change  in  control 
severance agreements.

Generally, pursuant to the agreements, a change in control 
is deemed to occur:

(i) 

(ii) 

if any person acquires 20% or more of the Company’s 
voting securities (other than securities acquired directly 
from the Company or its affiliates);

if a majority of the directors as of the date of the 
agreement are replaced other than in specific 
circumstances; or

(iii)  upon the consummation of a merger of the Company 
or any subsidiary of the Company other than (a) a 
merger where the Company’s directors immediately 
before the change in control constitute a majority of 
the directors of the resulting organization, or (b) a 
merger effected to implement a recapitalization of the 
Company in which no person is or becomes the 
beneficial owner of securities of the Company 
representing 20% or more of the combined voting 
power of the Company’s then-outstanding securities.
In  addition  to  the  payments  described  above,  upon  a 
change in control:
•• All stock options and SARs granted prior to 2013 and 
held by the executive will automatically vest and become 
exercisable. For all stock options and SARs granted 
beginning in 2013, outstanding awards will fully and 
immediately vest following a change in control if the 
executive is employed on the date of the change in control 
of the Company and is involuntarily terminated (other than 
by the Company for cause) on or within two years following 
the change in control. See Company’s CD&A on page 39 
for more detail.

73

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEXECUTIVE COMPENSATION

•• All RSUs under the Company’s EID Program held by the 

executive will automatically vest.

•• All PSU awards under the Company’s Performance Share 
Plan awarded in the year in which the change in control 
occurs will be paid out at target assuming a target level 
performance had been achieved for the entire performance 
period, subject to a pro rata reduction to reflect the portion 
of the performance period after the change in control. All 
PSUs awarded for performance periods that began before 
the year in which the change in control occurs will be 

paid out assuming performance achieved for the 
performance period was at the greater of target level 
performance or projected level of performance at the time 
of the change in control, subject to pro rata reduction to 
reflect the portion of the performance period after the 
change in control. In all cases, executives must be 
employed with the Company on the date of the change 
in control and involuntarily terminated upon or following 
the change in control and during the performance period. 
See Company’s CD&A on page 39 for more detail.

If a change in control and each NEO’s involuntary termination had occurred as of December 31, 2015, the following 
payments or other benefits would have been made or become available.

Severance Payment
Annual Incentive
Accelerated Vesting of Stock  
Options and SARs
Accelerated Vesting of RSUs
Acceleration of PSU  
Performance/Vesting
Outplacement
TOTAL

Creed
$
5,500,000
1,650,000

957,743
—

592,442
25,000
8,725,185

Grismer
$
3,280,000
840,000

1,073,957
—

391,229
25,000
5,610,186

Novak
$
4,000,000
1,000,000

3,202,648
—

1,629,718
25,000
9,857,366

Pant
$
3,906,875
1,003,438

2,692,655
—

369,464
25,000
7,997,432

Niccol
$
2,739,260
669,630

455,067
—

83,643
25,000
3,972,600

If a change in control without an involuntary termination had occurred as of December 31, 2015, the following benefits would 
have become available.

Accelerated Vesting of Stock 
Options and SARs
Accelerated Vesting of RSUs
Acceleration of PSU Performance/
Vesting
TOTAL

Creed
$

178,132
—

—
178,132

Grismer
$

71,256
—

—
71,256

Novak
$

812,199
—

—
812,199

Pant
$

2,073,350
—

—
2,073,350

Niccol
$

71,256
—

—
71,256

74

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementDIRECTOR COMPENSATION

The table below summarizes compensation paid to each non-employee director during 2015.

The Company primarily uses stock-based incentive 
compensation to attract and retain qualified candidates to 
serve on the Board. In setting director compensation, the 
Company considers the significant amount of time that 
directors expend in fulfilling their duties to the Company as 
well as the skill level required by the Company of members 
of the Board. The Board typically reviews each element of 
director compensation every two years.

In 2015, the Management Planning and Development 
Committee of the Board (“Committee”) benchmarked the 
Company’s director compensation against director 
compensation from the Company’s Executive Peer Group 
discussed at page 36 as well as published survey data from 
the National Association of Corporate Directors for the 
largest 200 companies in the S&P 500. Data for this review 
was prepared for the Committee by its independent 
consultant, Meridian Compensation Partners LLC. This 
data revealed that the Company’s director compensation 
was below the 50th percentile against both benchmarks 
and that the retainers paid to the Lead Director and the 
Chairpersons of the Audit Committee and the Management 

Planning and Development Committee were consistent 
with market practice. Following its review, the Board elected 
to increase non-employee director annual compensation 
to $240,000 which was approximately at the 50th percentile 
of the Company’s Executive Peer Group (directors will 
receive a stock grant retainer with a fair market value of 
$200,000 and an annual SARs grant with an economic 
value of approximately $40,000). This change became 
effective in February 2016 and was paid beginning in February 
2016. Previously, directors were paid in November of each 
year. This change in timing to February 2016 means that 
directors did not receive a stock retainer award or a SARs 
award during 2015, and, therefore, no stock retainer award 
or SARs award is reported below, except in the case of 
Messrs. Cornell and Meister who received initial stock 
retainer awards of $25,000 upon joining the Board in 2015. 
In addition, Mr. Cornell received a prorated stock retainer 
and SARs award for joining the Board two months prior to 
the Board adopting the changes described above.

The Board elected not to change retainers paid to the 
Chairpersons or Lead Director.

Name
(a)
Cavanagh, Michael
Cornell, Brian
Dorman, Dave
Ferragamo, Massimo
Graddick-Weir, Mirian
Hill, Bonnie
Linen, Jonathan
Meister, Keith
Nelson, Thomas
Ryan, Thomas
Stock, Elane
Walter, Robert
(1)  Amounts in column (c) represent the grant date fair value for annual stock retainer awards granted to directors in 2015.
(2)  Amounts in column (d) represent the grant date fair value for annual SARs granted in fiscal 2015. For a discussion of the assumptions used to value the 
awards, see the discussion of stock awards and option awards contained in Part II, Item 8, “Financial Statements and Supplementary Data” of the 2015 
Annual Report in Notes to Consolidated Financial Statements at Note 14, “Share-based and Deferred Compensation Plans.”

Fees Earned or 
Paid in Cash 
($)
(b)
—
—
—
—
—
—
—
—
—
—
—
—

All Other 
Compensation
($)(4)
(e)
15,172
—
10,000
—
7,500
—
10,000
25,000
1,000
2,500
1,000
5,000

Option/SAR 
Awards
($)(2)(3)
(d)
—
2,807
—
—
—
—
—
—
—
—
—
—

Stock 
Awards
($)(1)
(c)
—
39,167
—
—
—
—
—
25,000
—
—
—
—

Total 
($)
(f)
15,172
41,973
10,000
—
7,500
—
10,000
50,000
1,000
2,500
1,000
5,000

75

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementDIRECTOR COMPENSATION

3)  At December 31, 2015, the aggregate number of options and SARs awards outstanding for each non-management director was:

Name
Cavanagh, Michael
Cornell, Brian
Dorman, Dave
Ferragamo, Massimo
Graddick-Weir, Mirian
Hill, Bonnie
Linen, Jonathan
Meister, Keith
Nelson, Thomas
Ryan, Thomas
Stock, Elane
Walter, Robert

SARs
6,252
150
28,150
28,150
8,391
28,150
28,150
—
19,733
28,150
1,927
21,717

(4)  Represents amount of matching charitable contributions made on behalf of the director under the Company’s matching gift program and/or the amount of 

charitable contribution made in the director’s name.

Employee Directors. Employee directors do not receive additional compensation for serving on the Board of Directors.

Non-Employee Directors Annual Compensation prior to 
2015. Prior to 2015, each director who was not an employee 
of YUM received an annual stock grant retainer with a fair 
market value of $170,000 and an annual grant of vested 
SARs having an economic value of approximately $30,000 
with an exercise price equal to the fair market value of 
Company stock on the date of grant. Directors may request 
to receive up to one-half of their stock retainer in cash. The 
request must be submitted to the Chair of the Management 
Planning and Development Committee. Directors may also 
defer payment of their retainers pursuant to the Directors 
Deferred Compensation Plan. Deferrals are invested in 
phantom Company stock and paid out in shares of Company 
stock. Deferrals may not be made for less than two years. 

Committee Chairperson Retainer. In recognition of their 
added duties, the Lead Director of the Board (Mr. Ryan in 
2015) receives an additional $25,000 stock retainer annually, 
the Chair of the Audit Committee (Mr. Nelson in 2015) 
receives an additional $20,000 stock retainer annually and 
the Chair of the Management Planning and Development 
Committee (Mr. Walter in 2015) receives an additional 
$15,000 stock retainer annually. These retainers were paid 
in November 2014 for 2015.

Initial Stock Grant upon Joining Board. Non-employee 
directors also receive a one-time stock grant with a fair 
market value of $25,000 on the date of grant upon joining 
the Board, distribution of which is deferred until termination 
from the Board.

Stock Ownership Requirements. Similar to executive officers, 
directors are subject to share ownership requirements. The 
directors’ requirements provide that directors will not sell 
any of the Company’s common stock received as 
compensation for service on the Board until the director 
has ceased being a member of the Board for one year 
(sales are permitted to the extent necessary to pay income 
taxes attributable to any stock retainer payment or exercise 
of a stock option or SAR).

Matching Gifts. To further YUM’s support for charities, non-
employee directors are able to participate in the YUM! 
Brands, Inc. Matching Gifts Program on the same terms 
as YUM’s employees. Under this program, the YUM! Brands 
Foundation will match up to $10,000 a year in contributions 
by the director to a charitable institution approved by the 
YUM! Brands Foundation. At its discretion, the Foundation 
may match director contributions exceeding $10,000. In 
2015, the Foundation implemented a matching gift incentive 
program in which it agreed to match without limit charitable 
contributions to the World Food Programme by any Yum 
employee or non-employee director. The Foundation matched 
Mr. Cavanagh’s and Mr. Meister’s contributions in excess 
of $10,000 to the World Food Programme under this program 
in 2015.

Insurance. We also pay the premiums on directors’ and 
officers’ liability and business travel accident insurance 
policies. The annual cost of this coverage was approximately 
$2 million. This is not included in the tables above as it is 
not considered compensation to the directors.

76

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEQUITY COMPENSATION PLAN INFORMATION

The following table summarizes, as of December 31, 2015, the equity compensation plans under which we may issue 
shares of stock to our directors, officers and employees under the Long Term Incentive Plan (the “1999 Plan”), the 1997 
Long Term Incentive Plan (the “1997 Plan”), the SharePower Plan and the Restaurant General Manager Stock Option Plan 
(the “RGM Plan”).

Plan Category

Number of 
Securities To 
be Issued Upon 
Exercise of 
Outstanding 
Options, Warrants 
and Rights
(a)

Equity compensation plans approved by security holders
Equity compensation plans not approved by security 
holders(4)
TOTAL
(1) 
(2)  Weighted average exercise price of outstanding options and SARs only.
(3) 

157,891
13,832,434(1)
Includes 5,139,612 shares issuable in respect of RSUs, performance units and deferred units.

13,674,543(1)

Weighted-
Average 
Exercise Price 
of Outstanding 
Options, 
Warrants and 
Rights
(b)
51.50(2)

61.89(2)
51.80(2)

Number of Securities 
Remaining Available for 
Future Issuance Under 
Equity Compensation 
Plans (Excluding 
Securities Reflected in 
Column (a))
(c)

4,344,985(3)

8,208,434
12,553,419(3)

Includes 2,172,493 shares available for issuance of awards of stock units, restricted stock, restricted stock units and performance share unit awards under 
the 1997 Plan, the 1999 Plan and the Sharepower Plan.

(4)  Awards are made under the RGM Plan.

What are the key features of the 1999 Plan?

The 1999 Plan provides for the issuance of up to 70,600,000 
shares of stock as non-qualified stock options, incentive 
stock options, SARs, restricted stock, restricted stock units, 
performance shares or performance units. Only our 
employees and directors are eligible to receive awards 
under the 1999 Plan. The purpose of the 1999 Plan is to 
motivate participants to achieve long range goals, attract 
and retain eligible employees, provide incentives competitive 
with other similar companies and align the interest of 
employees and directors with those of our shareholders. 
The 1999 Plan is administered by the Management Planning 
and Development Committee of the Board of Directors (the 
“Committee”). The exercise price of a stock option grant 

What are the key features of the 1997 Plan?

or SAR under the 1999 Plan may not be less than the 
average market price of our stock on the date of grant for 
years prior to 2008 or the closing price of our stock on the 
date of the grant beginning in 2008, and no options or 
SARs may have a term of more than ten years. The options 
and SARs that are currently outstanding under the 1999 
Plan generally vest over a one to four year period and expire 
ten years from the date of the grant. Our shareholders 
approved the 1999 Plan in May 1999, and the plan as 
amended in 2003 and again in 2008. The performance 
measures of the 1999 Plan were re-approved by our 
shareholders in May 2013.

The 1997 Plan provides for the issuance of up to 90,000,000 shares of stock. Effective January 1, 2002, only restricted 
shares could be issued under this plan. This plan is utilized with respect to payouts on shares from our deferral plans and 
was originally approved by PepsiCo, Inc. as the sole shareholder of the Company in 1997, prior to the spin-off of the 
Company from PepsiCo, Inc. on October 6, 1997.

77

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementEQUITY COMPENSATION PLAN INFORMATION

What are the key features of the SharePower Plan?

The SharePower Plan provides for the issuance of up to 
28,000,000 shares of stock. The SharePower Plan allows 
us to award non-qualified stock options, SARs, restricted 
stock and restricted stock units. Employees, other than 
executive officers, are eligible to receive awards under the 
SharePower Plan. The SharePower Plan is administered 
by the Committee. The exercise price of a stock option or 
SAR grant under the SharePower Plan may not be less 
than the closing price of our stock on the date of the grant 

and no option or SAR may have a term of more than ten 
years. The options that are currently outstanding under the 
SharePower Plan generally vest over a one to four year 
period beginning on the date of grant. 

The  SharePower  Plan  was  originally  approved  by 
PepsiCo, Inc. as the sole shareholder of the Company in 
1997, prior to the spin-off of the Company from PepsiCo, Inc. 
on October 6, 1997.

What are the key features of the RGM Plan?

The RGM Plan provides for the issuance of up to 30,000,000 
shares of common stock at a price equal to or greater than 
the closing price of our stock on the date of grant. The 
RGM Plan allows us to award non-qualified stock options, 
SARs, restricted stock and RSUs. Employees, other than 
executive officers, are eligible to receive awards under the 
RGM Plan. The purpose of the RGM Plan is (i) to give 
restaurant general managers (“RGMs”) the opportunity to 
become owners of stock, (ii) to align the interests of 
RGMs with those of YUM’s other shareholders, (iii) to 
emphasize that the RGM is YUM’s #1 leader, and (iv) to 
reward the performance of RGMs. In addition, the Plan 

provides incentives to Area Coaches, Franchise Business 
Leaders and other supervisory field operation positions that 
support RGMs and have profit and loss responsibilities 
within a defined region or area. While all non-executive 
officer employees are eligible to receive awards under the 
RGM plan, all awards granted have been to RGMs or their 
direct supervisors in the field. Grants to RGMs generally 
have four year vesting and expire after ten years. The RGM 
Plan is administered by the Committee, and the Committee 
has delegated its responsibilities to the Chief People Officer 
of the Company. The Board of Directors approved the RGM 
Plan on January 20, 1998.

78

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementAUDIT COMMITTEE REPORT 

Who serves on the Audit Committee of the Board of Directors?

The members of the Audit Committee are Michael Cavanagh, 
Brian Cornell, Jonathan S. Linen, Keith Meister, P. Justin 
Skala and Thomas C. Nelson, Chair. (Mr. Skala was appointed 
to the committee on March 4, 2016 after the committee had 
approved this report and, therefore, did not sign the report.)

The Board of Directors has determined that all of the members 
of the Audit Committee are independent within the meaning 
of applicable SEC regulations and the listing standards of 

the NYSE and that Mr. Nelson, the chair of the Committee, 
is qualified as an audit committee financial expert within the 
meaning of SEC regulations. The Board has also determined 
that Mr. Nelson has accounting and related financial 
management expertise within the meaning of the listing 
standards of the NYSE and that each member is financially 
literate within the meaning of the NYSE listing standards.

What document governs the activities of the Audit Committee?

The Audit Committee operates under a written charter 
adopted by the Board of Directors. The Committee’s 
responsibilities are set forth in this charter, which was 
amended and restated effective November 22, 2013. The 
charter is reviewed by management at least annually, and 

any recommended changes are presented to the Audit 
Committee for review and approval. The charter is available 
on our Web site at www.yum.com/investors/governance/
charters.asp.

What are the responsibilities of the Audit Committee?

The Audit Committee assists the Board in fulfilling its 
responsibilities for general oversight of the integrity of the 
Company’s financial statements, the adequacy of the 
Company’s system of internal controls and procedures and 
disclosure controls and procedures, the Company’s risk 
management, the Company’s compliance with legal and 
regulatory requirements, the independent auditors’ 
qualifications and independence and the performance of 
the Company’s internal audit function and independent 
auditors. The Committee has the authority to obtain advice 
and assistance from outside legal, accounting or other 
advisors as the Committee deems necessary to carry out 
its duties and receive appropriate funding, as determined 
by the Committee, from the Company for such advice and 
assistance.

The Committee has sole authority over the selection of the 
Company’s independent auditors and manages the 
Company’s relationship with its independent auditors (who 
report directly to the Committee). KPMG LLP has served 
as the Company’s independent auditors since the date of 
the Company’s inception in 1997. Each year, the Committee 
evaluates the performance, qualifications and independence 
of the independent auditors. In doing so, the Committee 
considers the quality of the services provided by the 
independent auditors, its capabilities and technical expertise 

and knowledge of the Company’s operations and industry. 

The Committee met 10 times during 2015. The Committee 
schedules its meetings with a view to ensuring that it devotes 
appropriate attention to all of its tasks. The Committee’s 
meetings generally include private sessions with the 
Company’s independent auditors and with the Company’s 
internal auditors, in each case without the presence of the 
Company’s management, as well as executive sessions 
consisting of only Committee members. In addition to the 
scheduled meetings, senior management confers with the 
Committee or its Chair from time to time, as senior 
management deems advisable or appropriate, in connection 
with issues or concerns that arise throughout the year.

Management is responsible for the Company’s financial 
reporting process, including its system of internal control 
over financial reporting, and for the preparation of 
consolidated financial statements in accordance with 
accounting principles generally accepted in the U.S. The 
Company’s independent auditors are responsible for auditing 
those financial statements in accordance with professional 
standards and expressing an opinion as to their material 
conformity with U.S. generally accepted accounting principles 
and for auditing the effectiveness of the Company’s internal 
control over financial reporting. The Committee’s responsibility 
is to monitor and review the Company’s financial reporting 

79

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementAUDIT COMMITTEE REPORT

process and discuss management’s report on the Company’s 
internal control over financial reporting. It is not the 
Committee’s duty or responsibility to conduct audits or 
accounting reviews or procedures. The Committee has 
relied, without independent verification, on management’s 
representations that the financial statements have been 
prepared with integrity and objectivity and in conformity 

with accounting principles generally accepted in the U.S. 
and that the Company’s internal control over financial 
reporting is effective. The Committee has also relied, without 
independent verification, on the opinion of the independent 
auditors included in their report regarding the Company’s 
financial statements and effectiveness of internal control 
over financial reporting.

What matters have members of the Audit Committee discussed with management 
and the independent auditors?

As part of its oversight of the Company’s financial statements, 
the Committee reviews and discusses with both management 
and the Company’s independent auditors all annual and 
quarterly financial statements prior to their issuance. During 
2015, management advised the Committee that each set 
of financial statements reviewed had been prepared in 
accordance with accounting principles generally accepted 
in the U.S., and reviewed significant accounting and 
disclosure issues with the Committee. These reviews included 
discussions with the independent auditors of matters required 
to be discussed pursuant to Public Company Accounting 
Oversight Board (“PCAOB”) Auditing Standard No. 16 
(Communication with Audit Committees), including the 
quality (not merely the acceptability) of the Company’s 
accounting principles, the reasonableness of significant 
judgments, the clarity of disclosures in the financial statements 
and disclosures related to critical accounting practices. The 
Committee has also discussed with KPMG LLP matters 
relating to its independence, including a review of audit and 
non-audit fees and the written disclosures and letter received 
from KPMG LLP required by applicable requirements of the 

PCAOB regarding KPMG LLP’s communications with the 
Committee concerning independence. The Committee also 
considered whether non-audit services provided by the 
independent auditors are compatible with the independent 
auditors’ independence. The Committee also received 
regular updates, and written summaries as required by the 
PCAOB rules (for tax and other services), on the amount 
of fees and scope of audit, audit-related, tax and other 
services provided.

In addition, the Committee reviewed key initiatives and 
programs aimed at strengthening the effectiveness of the 
Company’s internal and disclosure control structure. As 
part of this process, the Committee continued to monitor 
the scope and adequacy of the Company’s internal auditing 
program, reviewing staffing levels and steps taken to 
implement recommended improvements in internal 
procedures and controls. The Committee also reviews and 
discusses legal and compliance matters with management, 
and, as necessary or advisable, the Company’s independent 
auditors.

Has the Audit Committee made a recommendation regarding the audited financial 
statements for fiscal 2015?

Based on the Committee’s discussions with management 
and the independent auditors and the Committee’s review 
of the representations of management and the report of 
the independent auditors to the Board of Directors, and 
subject to the limitations on the Committee’s role and 
responsibilities referred to above and in the Audit Committee  

Charter, the Committee recommended to the Board of 
Directors that it include the audited consolidated financial 
statements in the Company’s Annual Report on Form 10-K 
for the fiscal year ended December 26, 2015 for filing with 
the SEC.

Who prepared this report?

This report has been furnished by the members of the Audit Committee:

Thomas C. Nelson, Chairperson
Michael Cavanagh
Brian Cornell

Jonathan S. Linen
Keith Meister

80

YUM! BRANDS, INC. - 2016 Proxy StatementProxy Statement 
ADDITIONAL INFORMATION 

Who pays the expenses incurred in connection with the solicitation of proxies?

Expenses in connection with the solicitation of proxies will 
be paid by us. Proxies are being solicited principally by mail, 
by telephone and through the Internet. In addition, our 
directors, officers and regular employees, without additional 

compensation, may solicit proxies personally, by e-mail, 
telephone, fax or special letter. We will reimburse brokerage 
firms and others for their expenses in forwarding proxy 
materials to the beneficial owners of our shares.

How may I elect to receive shareholder materials electronically and discontinue 
my receipt of paper copies?

YUM shareholders with shares registered directly in their 
name who received shareholder materials in the mail may 
elect to receive future annual reports and proxy statements 
from us and to vote their shares through the Internet instead 
of receiving copies through the mail. We are offering this 
service to provide shareholders with added convenience, 
to reduce our environmental impact and to reduce Annual 
Report printing and mailing costs.

To take advantage of this option, shareholders must subscribe 
to one of the various commercial services that offer access 
to the Internet. Costs normally associated with electronic 
access, such as usage and telephone charges, will be 
borne by the shareholder.

To elect this option, go to www.amstock.com, click on 
Shareholder Account Access, log in and locate the option 
to receive Company mailing via e-mail. Shareholders who 
elect this option will be notified by mail how to access the 
proxy materials and how to vote their shares on the Internet 
or by phone.

If you consent to receive future proxy materials electronically, 
your consent will remain in effect unless it is withdrawn 
by writing our Transfer Agent, American Stock Transfer 
and Trust Company, LLC, 59 Maiden Lane, New York,  
NY 10038 or by logging onto our Transfer Agent’s website 
at www.amstock.com and following the applicable 
instructions. Also, while this consent is in effect, if you 
decide you would like to receive a hard copy of the proxy 
materials, you may call, write or e-mail American Stock 
Transfer and Trust Company, LLC.

I share an address with another shareholder and we received only one paper copy 
of the proxy materials. How may I obtain an additional copy of the proxy materials?

The  Company  has  adopted  a  procedure  called 
“householding” which has been approved by the SEC. 
The Company and some brokers household proxy materials, 
delivering a single Notice and, if applicable, this proxy 
statement and Annual Report, to multiple shareholders 
sharing an address unless contrary instructions have been 
received from the affected shareholders or they participate 
in electronic delivery of proxy materials. Shareholders who 
participate in householding will continue to access and 
receive separate proxy cards. This process will help reduce 
our printing and postage fees, as well as save natural 

resources. If at any time you no longer wish to participate 
in householding and would prefer to receive a separate 
proxy statement, or if you are receiving multiple copies of 
the proxy statement and wish to receive only one, please 
notify your broker if your shares are held in a brokerage 
account or us if you hold registered shares. You can notify 
us by sending a written request to YUM! Brands, Inc., 
Investor Relations, 1441 Gardiner Lane, Louisville, KY 
40213 or by calling Investor Relations at 1 (888) 298-6986 
or by sending an e- mail to yum.investor@yum.com.

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YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementADDITIONAL INFORMATION

May I propose actions for consideration at next year’s Annual Meeting of 
Shareholders or nominate individuals to serve as directors?

Under the rules of the SEC, if a shareholder wants us to 
include a proposal in our proxy statement and proxy card 
for presentation at our 2017 Annual Meeting of Shareholders, 
the proposal must be received by us at our principal 
executive offices at YUM! Brands, Inc., 1441 Gardiner 
Lane, Louisville, Kentucky 40213 by December 10, 2016. 
The proposal should be sent to the attention of the Corporate 
Secretary.

Under our bylaws, certain procedures are provided that a 
shareholder must follow to nominate persons for election 
as directors or to introduce an item of business at an Annual 
Meeting of Shareholders that is not included in our proxy 
statement. These procedures provide that nominations for 
director nominees and/or an item of business to be introduced 
at an Annual Meeting of Shareholders must be submitted 
in writing to our Corporate Secretary at our principal executive 
offices and you must include information set forth in our 
bylaws. We must receive the notice of your intention to 
introduce a nomination or to propose an item of business 
at our 2017 Annual Meeting no later than the date specified 
in our bylaws. If the 2017 Annual Meeting is not held within 
30 days before or after the anniversary of the date of this 
year’s Annual Meeting, then the nomination or item of 
business must be received by the tenth day following the 
earlier of the date of mailing of the notice of the meeting or 
the public disclosure of the date of the meeting. Our Annual 
Meeting of Shareholders is generally held on the third 
Thursday of May. Assuming that our 2017 Annual Meeting 
is held on schedule, we must receive notice of your intention 
to introduce a nomination or other item of business at that 
meeting by February 20, 2017.

In addition, we recently amended our bylaws to provide for 
proxy access for director nominations by shareholders (as 
described at page 8). A shareholder, or group of up to 20 
shareholders, owning continuously for at least three years 
shares of YUM common stock representing an aggregate 
of at least 3% of our outstanding shares, may nominate, 
and include in YUM’s proxy materials, director nominees 
constituting up to 20% of YUM’s Board, provided that the 
shareholder(s) and nominee(s) satisfy the requirements in 
YUM’s bylaws. Notice of proxy access director nominees 
must be received no earlier than November 10, 2016, and 
no later than December 10, 2016.

The Board is not aware of any matters that are expected 
to come before the 2016 Annual Meeting other than those 
referred to in this proxy statement. If any other matter should 
come before the Annual Meeting, the individuals named on 
the form of proxy intend to vote the proxies in accordance 
with their best judgment.

The chairman of the Annual Meeting may refuse to allow 
the transaction of any business, or to acknowledge the 
nomination of any person, not made in compliance with 
the foregoing procedures.

Bylaw Provisions. You may contact YUM’s Corporate 
Secretary at the address mentioned above for a copy of 
the relevant bylaw provisions regarding the requirements 
for making shareholder proposals and nominating director 
candidates.

82

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementAPPENDIX A

Appendix A  YUM! Brands, Inc.  

LONG TERM INCENTIVE PLAN  
(As Amended and Restated Effective as 
of May 20, 2016)

Section 1  General

1.1  Purpose. YUM! Brands, Inc. Long Term Incentive Plan 
(the “Plan”) has been established by YUM! Brands, 
Inc. (“YUM!”) to (i) attract and retain persons eligible to 
participate in the Plan; (ii) motivate Participants, by means 
of appropriate incentives, to achieve long-range goals; 
(iii) provide incentive compensation opportunities that 
are competitive with those of other similar companies; 
and (iv) align the interests of Participants with those of 
YUM!’s shareholders. 

Section 2  Options and SARS

2.1  Definitions. 

(a)  The grant of an “Option” entitles the Participant to 
purchase shares of Stock at an Exercise Price (as defined 
in subsection 2.4) and during a specified time established 
by the Committee. Any Option granted under this Section 
2 may be either a non-qualified option (an “NQO”) or an 
incentive stock option (an “ISO”), as determined in the 
discretion of the Committee. An “NQO” is an Option 
that is not intended to be an “incentive stock option” as 
that term is described in Code Section 422(b). An “ISO” 
is an Option that is intended to satisfy the requirements 
applicable to an “incentive stock option” described in 
Code Section 422(b). An Option will be deemed to be 
a Non-Qualified Stock Option unless it is specifically 
designated by the Committee as an Incentive Stock 
Option and/or to the extent that it does not meet the 
requirements of an ISO.

(b)  A stock appreciation right (an “SAR”) entitles the 
Participant to receive, in cash or Stock, value equal to 
(or otherwise based on) the excess of: (i) the Fair Market 
Value of a specified number of shares of Stock at the 
time of exercise; over (ii) an Exercise Price established 
by the Committee. 

1.2  Participation. Subject to the terms and conditions of 
the Plan, the Committee shall determine and designate, 
from time to time, from among the Eligible Individuals, 
those persons who will be granted one or more Awards 
under the Plan, and thereby become “Participants” in 
the Plan. 

1.3  Operation, Administration, and Definitions. The 
operation and administration of the Plan shall be vested 
in the Committee, as described in Section 7 Capitalized 
terms in the Plan shall be defined as set forth in the 
Plan (including the definition provisions of Section 9 
hereof). 

2.2  Eligibility. The Committee shall designate the Participants 
to whom Options or SARs are to be granted under this 
Section 2 and shall determine the number of shares of 
Stock subject to each such Option or SAR and the other 
terms and conditions thereof, not inconsistent with the 
Plan. Without limiting the generality of the foregoing, 
the Committee may not grant dividends or dividend 
equivalents (current or deferred) with respect to any 
Option or SAR granted under the Plan. ISOs may only 
be granted to employees of YUM! or a Subsidiary. 

2.3  Limits on ISOs. If the Committee grants ISOs, then to 
the extent that the aggregate fair market value of shares 
of Stock with respect to which ISOs are exercisable 
for the first time by any individual during any calendar 
year (under all plans of YUM! and its Subsidiaries ) 
exceeds $100,000, such Options shall be treated as 
NQOs to the extent required by Code Section 422. 
Any Option that is intended to constitute an ISO shall 
satisfy any other requirements of Code Section 422 
and, to the extent such Option does not satisfy such 
requirements, the Option shall be treated as a NQO.

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YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementAPPENDIX A

2.4  Exercise Price. The “Exercise Price” of each Option or 
SAR granted under this Section 2 shall be established 
by the Committee or shall be determined by a method 
established by the Committee at the time the Option 
or SAR is granted; except that the Exercise Price 
shall not be less than the Fair Market Value of a share 
of Stock on the date of grant. Notwithstanding the 
foregoing, Options and SARs granted under the Plan in 
replacement for awards under plans and arrangements 
of YUM! or a Subsidiary that are assumed in business 
combinations may provide for Exercise Prices that are 
less than the Fair Market Value of the Stock at the time 
of the replacement grants, if the Committee determines 
that such Exercise Price is appropriate to preserve the 
economic benefit of the award.

2.5  Exercise. An Option or SAR shall be exercisable in 
accordance with such terms and conditions and during 
such periods as may be established by the Committee. 
In no event shall an Option or SAR be exercisable later 
than the ten-year anniversary of the date on which 
the Option or SAR is granted (or such shorter period 
required by law or the rules of any stock exchange on 
which the Stock is listed).

2.6  Payment of Option Exercise Price. The payment 
of the Exercise Price of an Option granted under this 
Section 2 shall be subject to the following:

(a)  Subject to the following provisions of this subsection 
2.6, the full Exercise Price for shares of Stock purchased 
upon the exercise of any Option shall be paid at the 
time of such exercise (except that, in the case of an 
exercise arrangement approved by the Committee and 
described in paragraph 2.6(c), payment may be made 
as soon as practicable after the exercise). 

(b)  The Exercise Price shall be payable in cash or by 
tendering (including by way of a net exercise), by either 
actual delivery of shares or by attestation, shares of 
Stock acceptable to the Committee, and valued at 
Fair Market Value as of the day of exercise, or in any 
combination thereof, as determined by the Committee. 

Section 3  Full Value Awards

(c)  The Committee may permit a Participant to elect to 
pay the Exercise Price upon the exercise of an Option 
by irrevocably authorizing a third party to sell shares of 
Stock (or a sufficient portion of the shares) acquired upon 
exercise of the Option and remit to YUM! a sufficient 
portion of the sale proceeds to pay the entire Exercise 
Price and any tax withholding resulting from such 
exercise. 

2.7  Tandem Grants of Options and SARS. An Option 
may but need not be in tandem with an SAR, and an 
SAR may but need not be in tandem with an Option  
(in either case, regardless of whether the original 
award was granted under this Plan or another plan or 
arrangement). If an Option is in tandem with an SAR, 
the Exercise Price of both the Option and SAR shall 
be the same, and the exercise of the corresponding 
tandem SAR or Option shall cancel the corresponding 
tandem SAR or Option with respect to such share. If 
an SAR is in tandem with an Option but is granted after 
the grant of the Option, or if an Option is in tandem 
with an SAR but is granted after the grant of the SAR, 
the later granted tandem Award shall have the same 
Exercise Price as the earlier granted Award, but in no 
event less than the Fair Market Value of a share of 
Stock at the time of such grant.

2.8  No Repricing. Except for either adjustments pursuant 
to subsection 4.2 (relating to the adjustment of shares), 
or reductions of the Exercise Price approved by YUM!’s 
shareholders, the Exercise Price for any outstanding 
Option or SAR may not be decreased after the date of 
grant nor may an outstanding Option or SAR granted 
under the Plan be surrendered to YUM! as consideration 
for the grant of a replacement Option or SAR with a 
lower Exercise Price or a Full Value Award. Except as 
approved by YUM!’s shareholders, in no event shall any 
Option or SAR granted under the Plan be surrendered 
to YUM! in consideration for a cash payment if, at the 
time of such surrender, the Exercise Price of the Option 
or SAR is greater than the then current Fair Market 
Value of a share of Stock.

3.1  Definition. A “Full Value Award” is a grant of one 
or more shares of Stock or a right to receive one or 
more shares of Stock in the future (including restricted 
stock, restricted stock units, performance shares, and 
performance units) which is contingent on continuing 
service, the achievement of performance objectives 
during a specified period performance, or other 
restrictions as determined by the Committee. The 

grant of Full Value Awards may also be subject to 
such other conditions, restrictions and contingencies, 
as determined by the Committee, including provisions 
relating to dividend or dividend equivalent rights and 
deferred payment or settlement. Notwithstanding the 
foregoing, no dividends or dividend equivalent rights 
will be paid or settled on Full Value Awards that have 
not been earned or vested.

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3.2  Restrictions on Full Value Awards. Each Full Value 

Award shall be subject to the following: 

(a)  Any Full Value Award shall be subject to such conditions, 
restrictions and contingencies as the Committee shall 
determine.

(b)  Except for Full Value Awards that are granted (i) in lieu of 
other compensation, (ii) as a form of payment of earned 
performance awards or other incentive compensation, 
(iii) to new hires, or (iv) as retention awards outside the 
United States, if the right to become vested in a Full 
Value Award granted to an employee is conditioned 
on the completion of a specified period of service with 
YUM! and the Subsidiaries, without achievement of 
Performance Measures or other performance objectives 
being required as a condition of vesting, then the 
required period of service for full vesting of the Full Value 
Award shall be not less than three years (provided that 
the required period for full vesting shall, instead, not 
be less than two years in the case of annual incentive 
deferrals payable in restricted shares), subject to pro 
rated vesting over the applicable minimum service period 
and to acceleration of vesting, to the extent permitted by 
the Committee, in the event of the Participant’s death, 
disability, retirement, change in control or involuntary 
termination). Awards to Directors are not subject to 
this paragraph 3.2(b).

3.3  Performance-Based Compensation.  The Committee 
may designate a Full Value Award granted to any 
Participant as “Performance-Based Compensation” 
within the meaning of Code Section 162(m) and 
regulations thereunder. To the extent required by Code 
Section 162(m), any Full Value Award so designated 

shall be conditioned on the achievement of one or more 
Performance Measures determined by the Committee 
and the following additional requirements shall apply: 

(a)  The performance targets established for the performance 
period established by the Committee shall be objective 
(as that term is described in regulations under Code 
Section 162(m)) and shall be established in writing by 
the Committee not later than ninety (90) days after the 
beginning of the performance period (but in no event 
after 25% of the performance period has elapsed), 
and while the outcome as to the performance targets 
is substantially uncertain. The performance targets 
established by the Committee may be with respect to 
YUM!, a Subsidiary, operating unit, division, or group or 
individual performance (or any combination thereof) and 
shall be based on one or more Performance Measures.

(b)  A Participant otherwise entitled to receive a Full Value 
Award for any performance period shall not receive a 
settlement or payment of the Award until the Committee 
has determined that the applicable performance target(s) 
have been attained. To the extent that the Committee 
exercises discretion in making the determination required 
by this paragraph 3.3(b), such exercise of discretion 
may not result in an increase in the amount of the 
payment.

Nothing in this subsection 3.3 shall preclude the Committee 
from granting Full Value Awards under the Plan that are not 
intended to constitute Performance-Based Compensation; 
provided, however, that, at the time of grant of Full Value 
Awards by the Committee, the Committee shall designate 
whether such Awards are intended to constitute Performance-
Based Compensation.

Section 4  Stock Reserved and Limitations

4.1. Shares Reserved/Limitations. The shares of Stock 
for which Awards may be granted under the Plan shall 
be subject to the following: 

(a)  The shares of Stock with respect to which Awards 
may be made under the Plan shall be shares currently 
authorized but unissued or currently held or subsequently 
acquired by YUM! as treasury shares (to the extent 
permitted by law), including shares purchased in the 
open market or in private transactions.

(b)  Subject to the following provisions of this subsection 
4.1, the maximum number of shares of Stock that may 
be delivered to Participants and their beneficiaries under 
the Plan shall be 92,600,000 (which number includes all 
shares delivered under the Plan since its establishment 
in 1999, determined in accordance with the terms of 
the Plan). For purposes of applying the limitations of 
this paragraph 4.1(b), each share of Stock delivered 

pursuant to Section 3 (relating to Full Value Awards) 
shall be counted as covering two shares of Stock, and 
shall reduce the number of shares of Stock available 
for delivery under this paragraph 4.1(b) by two shares 
except, however, in the case of restricted shares or 
restricted units delivered pursuant to the settlement of 
earned annual incentives, each share of Stock shall 
be counted as covering one share of Stock and shall 
reduce the number of shares of Stock available for 
delivery by one share.

(c)  To the extent provided by the Committee, any Award may 
be settled in cash rather than Stock. To the extent any 
shares of Stock covered by an Award are not delivered 
to a Participant or beneficiary because the Award is 
forfeited or canceled, or the shares of Stock are not 
delivered because the Award is settled in cash or used 
to satisfy the applicable tax withholding obligation, such 

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(d) 

shares shall not be deemed to have been delivered 
for purposes of determining the maximum number of 
shares of Stock available for delivery under the Plan.

If the Exercise Price of any stock option granted under 
the Plan is satisfied by tendering shares of Stock to YUM! 
(by either actual delivery or by attestation, including net 
exercise), only the number of shares of Stock issued 
net of the shares of Stock tendered shall be deemed 
delivered for purposes of determining the maximum 
number of shares of Stock available for delivery under 
the Plan.

(e)  Subject to the terms and conditions of the Plan, the 
maximum number of shares of Stock that may be 
delivered to Participants and their beneficiaries with 
respect to ISOs under the Plan shall be 84,600,000; 
provided, however, that to the extent that shares 
not delivered must be counted against this limit as a 
condition of satisfying the rules applicable to ISOs, such 
rules shall apply to the limit on ISOs granted under the 
Plan.

(f)  The maximum number of shares of Stock that may be 
issued in conjunction with Awards granted pursuant 
to Section 3 (relating to Full Value Awards) shall be 
12,000,000 shares except that shares subject to Full 
Value Awards granted with respect to the deferral 
of annual cash incentive awards under a deferred 
compensation plan of YUM! or a Subsidiary will not 
count towards this maximum.

(g)  Subject to subsection 4.2, the following additional 

maximums are imposed under the Plan. 

(i)  The maximum number of shares that may be 
covered by Awards granted to any one individual 
pursuant to Section 2 (relating to Options and SARs) 
shall be 9,000,000 shares during any five calendar-
year period. If an Option is in tandem with an SAR, 
such that the exercise of the Option or SAR with 
respect to a share of Stock cancels the tandem 
SAR or Option right, respectively, with respect to 
such share, the tandem Option and SAR rights with 
respect to each share of Stock shall be counted 
as covering one share of Stock for purposes of 
applying the limitations of this subparagraph (i). 

(ii)  For Full Value Awards that are intended to be 
Performance-Based Compensation, no more than 
3,000,000 shares of Stock may be subject to such 
Awards granted to any one individual during any five-
calendar-year period (regardless of when such shares 
are deliverable). Notwithstanding the foregoing, in the 
case of any Full Value Award that is a performance 
unit award that is intended to be Performance-
Based Compensation, no more than $10,000,000 
may be subject to any such Awards granted to any 
one individual during any one-calendar-year period 

86

(regardless of when such amounts are deliverable). 
For purposes of this subparagraph (ii), a “performance 
unit award” means a Full Value Award that is the grant 
of a right to receive a designated dollar value amount 
of Stock which is contingent on the achievement of 
performance or other objectives during a specified 
period. 

(iii)  In the case of any Award to a Director, in no event 
shall the dollar value of the Award granted to any 
Director for any calendar year (determined as of 
the date of grant) exceed $750,000. 

If the Awards are denominated in Stock but an equivalent 
amount of cash is delivered in lieu of delivery of shares of 
Stock, the limits of this paragraph 4.1(g) shall be applied 
based on the methodology used by the Committee to 
convert the number of shares of Stock into cash. If delivery 
of Stock is deferred until after the Stock has been earned, 
any adjustment in the amount delivered to reflect actual or 
deemed investment experience after the date the Stock is 
earned shall be disregarded.

4.2. Adjustments to Shares of Stock and Awards. If any 
change in corporate capitalization, such as a stock split, 
reverse stock split, or stock dividend; or any corporate 
transaction such as a reorganization, reclassification, 
merger or consolidation or separation, including a spin-
off, or sale or other disposition by YUM! of all or a portion 
of its assets, any other change in YUM!’s corporate 
structure, or any distribution to shareholders (other 
than a cash dividend that is not an extraordinary cash 
dividend) results in the outstanding shares of Stock, or 
any securities exchanged therefor or received in their 
place, being exchanged for a different number or class 
of shares or other securities of YUM!, or for shares of 
stock or other securities of any other corporation (or 
new, different or additional shares or other securities 
of YUM! or of any other corporation being received 
by the holders of outstanding shares of Stock), or a 
material change in the market value of the outstanding 
shares of Stock as a result of the change, transaction or 
distribution, then equitable adjustments shall be made 
by the Committee, as it determines are necessary and 
appropriate, in: 

(a) 

(b) 

(c) 

(d) 

(e) 

the number and type of Shares (or other property) with 
respect to which Awards may be granted; 

the number and type of Shares (or other property) 
subject to outstanding Awards; 

the grant or Exercise Price with respect to outstanding 
Awards; 

the limitations set forth in subsection 4.1 (including the 
limitations set forth in paragraph 4.1(g)); and 

the terms, conditions or restrictions of outstanding 
Awards and/or Award Agreements; 

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementAPPENDIX A

provided, however, that all such adjustments made in respect 
of each ISO shall be accomplished so that such Option 
shall continue to be an ISO. However, in no event shall 
this subsection 4.2 be construed to permit a modification 
(including a replacement) of an Option or SAR if such 
modification either: (i) would result in accelerated recognition 
of income or imposition of additional tax under Code Section 

409A; or (ii) would cause the Option or SAR subject to 
the modification (or cause a replacement Option or SAR) 
to be subject to Code Section 409A, provided that the 
restriction of this subparagraph (ii) shall not apply to any 
Option or SAR that, at the time it is granted or otherwise, 
is designated as being deferred compensation subject to 
Code Section 409A. 

Section 5  Change in Control 

Subject to the provisions of subsection 4.2 (relating to the 
adjustment of shares), and except as otherwise provided in 
the Plan or the Award Agreement reflecting the applicable 
Award, if a Change in Control occurs prior to the date on which 
an Award is vested and prior to the Participant’s separation 
from service and if the Participant’s employment is involuntarily 
terminated by the Company (other than for cause) on or within 
two years following the Change in Control, then: 

(a)  All outstanding Options (regardless of whether in tandem 

with SARs) shall become fully exercisable. 

(b)  All outstanding SARs (regardless of whether in tandem 

with Options) shall become fully exercisable. 

(c)  All Full Value Awards (including any Award payable in 

Stock which is granted in conjunction with a Company 
deferral program) shall become fully vested and 
the Committee shall determine the extent to which 
performance conditions are met in accordance with the 
terms of the Plan and the applicable Award Agreement. 

Notwithstanding anything in this Plan or any Award agreement 
to the contrary, to the extent any provision of this Plan or 
an Award agreement would cause a payment of deferred 
compensation that is subject to Code Section 409A to be 
made upon the occurrence of a Change in Control, then such 
payment shall not be made unless such Change in Control 
also constitutes a “change in ownership”, “change in effective 
control” or “change in ownership of a substantial portion of the 
Company’s assets” within the meaning of Code Section 409A. 

Section 6  Miscellaneous

6.1. Effective Date; Duration; Effect on Other Plans. The 
Plan was originally effective as of May 20, 1999. The 
Plan shall be unlimited in duration and, in the event of 
Plan termination, shall remain in effect as long as any 
Awards under it are outstanding; provided, however, 
that no Awards may be granted under the Plan on or 
after the ten-year anniversary of May 20, 2016, the 
date on which the Plan was amended and restated. 
In no event shall Awards be made under the Plan as 
amended and restated as set forth herein unless and 
until this amendment and restatement is approved by 
YUM!’s shareholders.

6.2. General Restrictions. Delivery of shares of Stock or 
other amounts under the Plan shall be subject to the 
following: 

(a)  Notwithstanding any other provision of the Plan, YUM! 
shall have no liability to deliver any shares of Stock 
under the Plan or make any other distribution of benefits 
under the Plan unless such delivery or distribution would 
comply with all applicable laws (including, without 
limitation, the requirements of the Securities Act of 
1933), and the applicable requirements of any securities 
exchange or similar entity. 

(b)  To the extent that the Plan provides for issuance of stock 
certificates to reflect the issuance of shares of Stock, 
the issuance may be effected on a non-certificated 
basis, to the extent not prohibited by applicable law 
or the applicable rules of any stock exchange. 

6.3. Tax Withholding. All distributions under the Plan are 
subject to withholding of all applicable taxes, and the 
Committee may condition the delivery of any shares 
or other benefits under the Plan on satisfaction of the 
applicable withholding obligations. The Committee, in 
its discretion, and subject to such requirements as the 
Committee may impose prior to the occurrence of such 
withholding, may permit such withholding obligations to 
be satisfied through cash payment by the Participant, 
through the surrender of shares of Stock which the 
Participant already owns, or through the surrender of 
shares of Stock to which the Participant is otherwise 
entitled under the Plan; provided, however, previously-
owned Stock that has been held by the Participant or 
Stock to which the Participant is entitled under the Plan 
may only be used to satisfy the minimum tax withholding 
required by applicable law (or other rates that will not 
have a negative accounting impact). 

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6.4. Grant and Use of Awards. Subject to subsection 4.1, 
in the discretion of the Committee, a Participant may be 
granted any Award permitted under the provisions of 
the Plan, and more than one Award may be granted to 
a Participant. Awards may be granted as alternatives to 
or replacement of awards granted or outstanding under 
the Plan, or any other plan or arrangement of YUM! or a 
Subsidiary (including a plan or arrangement of a business 
or entity, all or a portion of which is acquired by YUM! 
or a Subsidiary). Subject to the overall limitation on the 
number of shares of Stock that may be delivered under 
the Plan, the Committee may use available shares of 
Stock as the form of payment for compensation, grants 
or rights earned or due under any other compensation 
plans or arrangements of YUM! or a Subsidiary, including 
the plans and arrangements of YUM! or a Subsidiary 
assumed in business combinations. 

6.5. Settlement and Payments. Awards may be settled 
through cash payments, the delivery of shares of Stock, 
the granting of replacement Awards, or combination 
thereof as the Committee shall determine. Any Award 
settlement, including payment deferrals, may be subject 
to such conditions, restrictions and contingencies as 
the Committee shall determine. The Committee may 
permit or require the deferral of any Award payment 
(other than Option or SAR other than to the extent 
permitted by Code Section 409A), subject to such rules 
and procedures as it may establish, which may include 
provisions for the payment or crediting of interest, or 
dividend equivalents, including converting such credits 
into deferred Stock equivalents. Each Subsidiary shall be 
liable for payment of cash due under the Plan with respect 
to any Participant to the extent that such benefits are 
attributable to the services rendered for that Subsidiary 
by the Participant. Any disputes relating to liability of a 
Subsidiary for cash payments shall be resolved by the 
Committee. 

6.6.  Transferability. Except as otherwise provided by the 
Committee, Awards under the Plan are not transferable 
except as designated by the Participant by will or by 
the laws of descent and distribution. 

(b) 

6.7.  Form and Time of Elections. Unless otherwise specified 
herein, each election required or permitted to be made by 
any Participant or other person entitled to benefits under 
the Plan, and any permitted modification, or revocation 
thereof, shall be in writing filed with the Committee at 
such times, in such form, and subject to such restrictions 
and limitations, not inconsistent with the terms of the 
Plan, as the Committee shall require. 

6.8.  Agreement with Company. An Award under the Plan 
shall be subject to such terms and conditions, not 
inconsistent with the Plan, as the Committee shall, in  

88

   its sole discretion, prescribe. The terms and conditions 
of any Award to any Participant shall be reflected in 
such form of written document as is determined by 
the Committee. A copy of such document shall be 
provided to the Participant, and the Committee may, 
but need not require that the Participant sign a copy of 
such document. Such document is referred to in the 
Plan as an “Award Agreement” regardless of whether 
any Participant signature is required. 

6.9.    Action by Company or Subsidiary. Any action required 
or permitted to be taken by YUM! or any Subsidiary 
shall be by resolution of its board of directors, or by 
action of one or more non-employee members of the 
board (including a committee of the board) who are 
duly authorized to act for the board, or (except to the 
extent prohibited by applicable law or applicable rules 
of any stock exchange) by a duly authorized officer 
of such company, or by any employee of YUM! or a 
Subsidiary who is delegated by the board of directors 
authority to take such action. 

6.10.  Gender and Number. Where the context admits, 
words in any gender shall include any other gender, 
words in the singular shall include the plural and the 
plural shall include the singular. 

6.11. Limitation of Implied Rights. 

(a) 

   Neither a Participant nor any other person shall, by 
reason of participation in the Plan, acquire any right 
in or title to any assets, funds or property of YUM! 
or any of the Subsidiaries whatsoever, including, 
without limitation, any specific funds, assets, or other 
property which YUM! or any of the Subsidiaries, in 
its sole discretion, may set aside in anticipation of a 
liability under the Plan. A Participant shall have only 
a contractual right to the Stock or amounts, if any, 
payable under the Plan, unsecured by any assets of 
YUM! or any of the Subsidiaries, and nothing contained 
in the Plan shall constitute a guarantee that the assets 
of YUM! or any of the Subsidiaries shall be sufficient 
to pay any benefits to any person. 

   The Plan does not constitute a contract of employment 
or continued service, and selection as a Participant will 
not give any participating employee or other individual 
the right to be retained in the employ of YUM! or a 
Subsidiary or the right to continue to provide services 
to YUM! or a Subsidiary, nor any right or claim to any 
benefit under the Plan, unless such right or claim 
has specifically accrued under the terms of the Plan. 
Except as otherwise provided in the Plan, no Award 
under the Plan shall confer upon the holder thereof 
any rights as a shareholder of YUM! prior to the date 
on which the individual fulfills all conditions for receipt 
of such rights. 

YUM! BRANDS, INC. - 2016 Proxy StatementProxy Statement6.12.  Evidence. Evidence required of anyone under the 
Plan may be by certificate, affidavit, document or other 
information which the person acting on it considers 
pertinent and reliable, and signed, made or presented 
by the proper party or parties. 

6.13.  Misconduct. If the Committee determines that a 
present or former employee has (a) used for profit or 
disclosed to unauthorized persons, confidential or 
trade secrets of YUM! or any Subsidiary; (b) breached 
any contract with or violated any fiduciary obligation 
to YUM! or any Subsidiary; or (c) engaged in any 
conduct which the Committee determines is injurious 
to YUM! or its Subsidiaries, the Committee may cause 
that employee to forfeit his or her outstanding awards 
under the Plan, provided, however, that during the 
pendency of a Potential Change in Control and as of 
and following the occurrence a Change in Control, no 
outstanding awards under the Plan shall be subject 
to forfeiture pursuant to this subsection 6.13. 

6.14.  Restrictions on Shares and Awards. The Committee, 
in its discretion, may impose such restrictions on 
shares of Stock acquired pursuant to the Plan, whether 
pursuant to the exercise of an Option or SAR, settlement 
of a Full Value Award or otherwise, as it determines to 
be desirable, including, without limitation, restrictions 
relating to disposition of the shares and forfeiture 

Section 7  Committee

7.1.    Administration. The authority to control and manage 
the operation and administration of the Plan shall be 
vested in a committee (the “Committee”) in accordance 
with this Section 7. The Committee shall be selected 
by the Board, and shall consist solely of two or more 
non-employee members of the Board. If the Committee 
does not exist, or for any other reason determined by 
the Board, the Board may take any action under the 
Plan that would otherwise be the responsibility of the 
Committee. As of the Approval Date, the Committee 
shall mean the Management Planning and Development 
Committee of the Board of Directors. 

7.2.    Powers of Committee. The Committee’s administration 

of the Plan shall be subject to the following: 

(a) 

   Subject to the provisions of the Plan, the Committee 
will have the authority and discretion to select from 
among the Eligible Individuals those persons who 
shall receive Awards, to determine the time or times 
of receipt, to determine the types of Awards and the 
number of shares covered by the Awards, to establish 
the terms, conditions, performance criteria, restrictions, 
and other provisions of such Awards, and (subject 
to the restrictions imposed by Section 8 to cancel or 
suspend Awards. 

APPENDIX A

restrictions based on service, performance, Stock 
ownership by the Participant, conformity with YUM’s 
recoupment, compensation recovery, or clawback 
policies and such other factors as the Committee 
determines to be appropriate. Without limiting the 
generality of the foregoing, unless otherwise specified 
by the Committee, any awards under the Plan and any 
shares of Stock issued pursuant to the Plan shall be 
subject to YUM!’s compensation recovery, clawback, 
and recoupment policies as in effect from time to time.

6.15.  Foreign Individuals. Notwithstanding any other 
provision of the Plan to the contrary, the Committee 
may grant Awards to eligible persons who are foreign 
nationals on such terms and conditions different from 
those specified in the Plan as may, in the judgment of 
the Committee, be necessary or desirable to foster 
and promote achievement of the purposes of the Plan. 
In furtherance of such purposes, the Committee may 
make such modifications, amendments, procedures 
and subplans as may be necessary or advisable to 
comply with provisions of laws in other countries or 
jurisdictions in which YUM! or any of the Subsidiaries 
operates or has employees. The foregoing provisions 
of this subsection 6.15 shall not be applied to increase 
the share limitations of Section 4 or to otherwise change 
any provision of the Plan that would otherwise require 
the approval of YUM!’s shareholders.

(b)  To the extent that the Committee determines that 
the restrictions imposed by the Plan preclude the 
achievement of the material purposes of the Awards in 
jurisdictions outside the United States, the Committee 
will have the authority and discretion to modify those 
restrictions as the Committee determines to be 
necessary or appropriate to conform to applicable 
requirements or practices of jurisdictions outside of 
the United States. 

(c)  The Committee will have the authority and discretion 
to conclusively interpret the Plan, to establish, amend, 
and rescind any rules and regulations relating to the 
Plan, to determine the terms and provisions of any 
Award Agreement made pursuant to the Plan, and to 
make all other determinations that may be necessary 
or advisable for the administration of the Plan. 

(d)  Any interpretation of the Plan by the Committee and 
any decision made by it under the Plan is final and 
binding on all persons. 

(e) 

In controlling and managing the operation and 
administration of the Plan, the Committee shall take 
action in a manner that conforms to the articles and 
by-laws of YUM!, and applicable state corporate law. 

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7.3. Delegation by Committee. Except to the extent 
prohibited by applicable law or the applicable rules of 
a stock exchange, the Committee may allocate all or 
any portion of its responsibilities and powers to any one 
or more of its members and may delegate all or any 
part of its responsibilities and powers to any person or 
persons selected by it. Any such allocation or delegation 
may be revoked by the Committee at any time. Until 
action to the contrary is taken by the Board or the 
Committee, the Committee’s authority with respect 
to Awards and other matters concerning Participants 
below the Partners Council or Executive Officer level 
is delegated to the Chief Executive Officer or the Chief 
People Officer of YUM!. 

Section 8  Amendment and Termination

The Board may, at any time, amend or terminate the Plan 
(and the Committee may amend any Award Agreement); 
provided, however, that no amendment or termination of 
the Plan or amendment of any Award Agreement may, 
in the absence of written consent to the change by the 
affected Participant (or, if the Participant is not then living, 
the affected beneficiary), adversely affect the rights of any 
Participant or beneficiary under any Award granted under 
the Plan prior to the date such amendment is adopted; and 
provided further that, adjustments pursuant to subsection 
4.2 shall not be subject to the foregoing limitations of this 
Section 8; and provided further that, amendments to the 
provisions of subsection 2.8 (relating to Option and SAR 
repricing), amendments expanding the group of Eligible 
Individuals, or amendments increases in the number of 
shares reserved under the Plan pursuant to paragraphs 
4.1(b) (total shares reserved), 4.1(e) (relating to the limitations 
on ISOs), 4.1(f) (relating to limitations on certain Full Value 

Section 9  Defined Terms

7.4. Information to be Furnished to Committee. YUM! and 
the Subsidiaries shall furnish the Committee with such 
data and information as it determines may be required 
for it to discharge its duties. The records of YUM! and 
the Subsidiaries as to an individual’s or Participant’s 
employment (or other provision of services), termination 
of employment (or cessation of the provision of services), 
leave of absence, reemployment and compensation 
shall be conclusive on all persons unless determined 
to be incorrect. Participants and other persons entitled 
to benefits under the Plan must furnish the Committee 
such evidence, data or information as the Committee 
considers desirable to carry out the terms of the Plan. 

Awards) and 4.1(g) (relating to individual limits) will not be 
effective unless approved by YUM!’s shareholders; and 
provided further that, no other amendment shall be made 
to the Plan without the approval of YUM!’s shareholders if 
such approval is required by law or the rules of any stock 
exchange on which the Common Stock is listed. It is the 
intention of YUM! that, to the extent that any provisions 
of this Plan or any Awards granted hereunder are subject 
to Code Section 409A, the Plan and the Awards comply 
with the requirements of Code Section 409A and that the 
Board shall have the authority to amend the Plan as it 
deems necessary or desirable to conform to Code Section 
409A. Notwithstanding the foregoing, neither YUM! nor 
the Subsidiaries guarantee that Awards under the Plan 
will comply with Code Section 409A and the Committee 
is under no obligation to make any changes to any Award 
to cause such compliance. 

In addition to the other definitions contained herein, the 
following definitions shall apply: 

to have occurred if the event set forth in any one of the 
following subparagraphs shall have occurred: 

(a)  Approval Date. The term “Approval Date” shall mean 
the date on which YUM!’s shareholders approve this 
amendment and restatement of the Plan.

(b)  Award. The term “Award” shall mean any award or 
benefit granted under the Plan, including, without 
limitation, the grant of Options, SARs, or Full Value 
Awards. 

(c)  Board. The term “Board” shall mean the Board of 

Directors of YUM!. 

(d)  Change in Control. Except as otherwise provided by 
the Committee, a “Change in Control” shall be deemed 

(i)  any Person is or becomes the Beneficial Owner, 
directly or indirectly, of securities of YUM! (not including 
in the securities beneficially owned by such Person 
any securities acquired directly from YUM! or its 
Affiliates) representing 20% or more of the combined 
voting power of YUM!’s then outstanding securities, 
excluding any Person who becomes such a Beneficial 
Owner in connection with a transaction described 
in clause (I) of subparagraph (iii) below; or 

(ii) 

the following individuals cease for any reason to 
constitute a majority of the number of directors 
then serving; individuals who, on the date hereof, 

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YUM! BRANDS, INC. - 2016 Proxy StatementProxy Statementconstitute the Board and any new director (other 
than a director whose initial assumption of office is 
in connection with an actual or threatened election 
contest, including but not limited to a consent 
solicitation, relating to the election of directors of 
YUM!), whose appointment or election by the Board 
or nomination for election by YUM!’s shareholders 
was approved or recommended by a vote of at least 
two-thirds (2/3) of the directors then still in office who 
either were directors on the date hereof or whose 
appointment, election or nomination for election 
was previously so approved or recommended; or 

(iii)  there is consummated a merger or consolidation 
of YUM! or any direct or indirect Subsidiary with 
any other corporation, other than (I) a merger 
or consolidation immediately following which 
those individuals who immediately prior to the 
consummation of such merger or consolidation, 
constituted the Board, constitute a majority of 
the board of directors of YUM! or the surviving 
or resulting entity or any parent thereof, or (II) a 
merger or consolidation effected to implement 
a recapitalization of YUM! (or similar transaction) 
in which no Person is or becomes the Beneficial 
Owner, directly or indirectly, of securities of YUM! 
(not including in the securities beneficially owned 
by such Person any securities acquired directly 
from YUM! or its Affiliates) representing 20% or 
more of the combined voting power of YUM!’s 
then outstanding securities. 

Notwithstanding the foregoing, a “Change in Control” shall not 
be deemed to have occurred by virtue of the consummation 
of any transaction or series of integrated transactions 
immediately following which the record holders of the 
common stock of YUM! immediately prior to such transaction 
or series of transactions continue to have substantially the 
same proportionate ownership in an entity which owns all or 
substantially all of the assets of YUM! immediately following 
such transaction or series of transactions. 

(I) 

“Affiliate” shall have the meaning set forth in Rule 
12b-2 under Section 12 of the Exchange Act. 

(II)  “Beneficial Owner” shall have the meaning set forth 
in Rule 13d-3 under the Exchange Act, except that 
a Person shall not be deemed to be the Beneficial 
Owner of any securities which are properly filed on 
a Form 13-G. 

(III)  “Exchange Act” shall mean the Securities Exchange 
Act of 1934, as amended from time to time. 

(IV)  “Person” shall have the meaning given in Section 
3(a)(9) of the Exchange Act, as modified and used in 
Sections 13(d) and 14(d) thereof, except that such 
term shall not include (i) YUM! or any of its Affiliates; 

APPENDIX A

(ii) a trustee or other fiduciary holding securities 
under an employee benefit plan of YUM! or any of its 
subsidiaries; (iii) an underwriter temporarily holding 
securities pursuant to an offering of such securities; 
or (iv) a corporation owned, directly or indirectly, 
by the shareholders of YUM! in substantially the 
same proportions as their ownership of stock  
of YUM!. 

(e)  Code. The term “Code” shall mean the Internal Revenue 
Code of 1986, as amended. A reference to any Code 
provision shall include reference to any successor 
provision of the Code. 

(f)  Director. For purposes of the Plan, the term “Director” 
shall mean a member of the Board who is not an officer 
or employee of YUM! or any Subsidiary.

(g)  Eligible Individual. For purposes of the Plan, the term 
“Eligible Individual” shall mean any officer, director or 
other employee of YUM! or its Subsidiaries, consultants, 
independent contractors or agents of YUM! or a 
Subsidiary, and persons who are expected to become 
officers, employees, directors, consultants, independent 
contractors or agents of YUM! or a Subsidiary (but 
effective no earlier than the date on which such individual 
begins to provide services to YUM! or a Subsidiary), 
including, in each case, Directors.

(h)  Fair Market Value. The “Fair Market Value” of a share 
of Stock as of any date shall mean the closing price 
of a share of Stock on such date as reported on the 
composite tape for securities listed on the New York 
Stock Exchange (or if no sales of Stock were made on 
said exchange on such date, on the next preceding 
day on which sales were made on such exchange). If 
the Stock is not at the time listed or admitted to trading 
on a stock exchange, the Fair Market Value shall be 
the closing average of the closing bid and asked price 
of a share of Stock on the date in question in the 
over-the-counter market, as such price is reported 
in a publication of general circulation selected by the 
Committee and regularly reporting the market price 
of Stock in such market. If the Stock is not listed or 
admitted to trading on any stock exchange or traded 
in the over-the-counter market, the Fair Market Value 
shall be as determined by the Committee in good faith.

(i)  Performance Measures. In the case of any Award 
that is intended to constitute Performance-Based 
Compensation, the term “Performance Measures” 
shall mean any one or more of the following: cash flow; 
earnings; earnings per share; market value added or 
economic value added; profits; return on assets; return 
on equity; return on investment; revenues; stock price; 
total shareholder return; customer satisfaction metrics; 
or restaurant unit development. Each goal may be 

91

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementAPPENDIX A

expressed on an absolute and/or relative basis, may be 
based on or otherwise employ comparisons based on 
internal targets, the past performance of YUM! and/or 
the past or current performance of other companies, 
and in the case of earnings-based measures, may use 
or employ comparisons relating to capital, shareholders’ 
equity and/or shares outstanding, investments or to 
assets or net assets. 

(j)  Potential Change in Control. A “Potential Change 
in Control” shall exist during any period in which the 
circumstances described in items (i), (ii), (iii) or (iv), below, 
exist (provided, however, that a Potential Change in 
Control shall cease to exist not later than the occurrence 
of a Change in Control): 

(i)  YUM! or any successor or assign thereof enters into 
an agreement, the consummation of which would 
result in the occurrence of a Change in Control; 
provided that a Potential Change in Control described 
in this item (i) shall cease to exist upon the expiration 
or other termination of all such agreements. 

(ii)  Any Person (including YUM!) publicly announces 
an intention to take or to consider taking actions 
which if consummated would constitute a Change 
in Control; provided that a Potential Change in 
Control described in this item (ii) shall cease to exist 
upon the withdrawal of such intention, or upon a 
reasonable determination by the Board that there 
is no reasonable chance that such actions would 
be consummated. 

(iii)  Any Person becomes the Beneficial Owner, directly 
or indirectly, of securities of YUM! representing 
15% or more of the combined voting power of 
YUM!’s then outstanding securities (not including 
in the securities beneficially owned by such Person 
any securities acquired directly from YUM! or any 
of its Affiliates). However, a Potential Change in 
Control shall not be deemed to exist by reason of 

ownership of securities of YUM! by any person, to 
the extent that such securities of YUM! are acquired 
pursuant to a reorganization, recapitalization, 
spin-off or other similar transactions (including a 
series of prearranged related transactions) to the 
extent that immediately after such transaction or 
transactions, such securities are directly or indirectly 
owned in substantially the same proportions as 
the proportions of ownership of YUM!’s securities 
immediately prior to the transaction or transactions. 

(iv)  The Board adopts a resolution to the effect that, for 
purposes of this Plan, a potential change in control 
exists; provided that a Potential Change in Control 
described in this item (iv) shall cease to exist upon 
a reasonable determination by the Board that the 
reasons that give rise to the resolution providing 
for the existence of a Potential Change in Control 
have expired or no longer exist. 

(k)  Subsidiaries. The term “Subsidiary” shall mean any 
corporation, partnership, joint venture or other entity 
during any period in which at least a fifty percent voting 
or profits interest is owned, directly or indirectly, by YUM! 
(or by any entity that is a successor to YUM!), and any 
other business venture designated by the Committee 
in which YUM! (or any entity that is a successor to 
YUM!) has a significant interest, as determined in the 
discretion of the Committee; provided, however, that 
except for options and SARs designated as intended 
to be subject to Code Section 409A, options and 
SARs shall not be granted to employees or directors 
of Subsidiaries unless the ownership of the Subsidiary 
satisfies Treas. Reg. § 1.409A-1(b)(5)(iii). For purposes 
of applying the Plan to an ISO, the term “Subsidiary” 
shall mean a subsidiary determined in accordance with 
Code Section 424(f).

(l)  Stock. The term “Stock” shall mean shares of common 

stock of YUM!. 

92

YUM! BRANDS, INC. - 2016 Proxy StatementProxy StatementUNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D. C. 20549

FORM 10-K

 ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

for the fiscal year ended December 26, 2015
OR

 TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

for the transition period from ______________ to ______________

Commission file number 1-13163

YUM! BRANDS, INC.

(Exact name of registrant as specified in its charter)

North Carolina
(State or other jurisdiction of incorporation or organization)
1441 Gardiner Lane, Louisville, Kentucky
(Address of principal executive offices)

13-3951308
(I.R.S. Employer Identification No.)
40213
(Zip Code)

(502) 874-8300
(Registrant’s telephone number, including area code)

SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:
Title of Each class
Common Stock, no par value

Name of Each Exchange on Which Registered
New York Stock Exchange

SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:
NONE

Indicate by check mark

YES

NO

•• if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

•• if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
•• whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities 
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was 
required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. 
•• whether the registrant has submitted electronically and posted on its corporate Website, if any, every 
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during 
the preceding 12 months (or for such shorter period that the registrant was required to submit and post 
such files). 

•• if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will 
not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements 
incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.

•• whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See definitions 

of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act (Check one): 

Large accelerated filer 

Accelerated filer 

Non-accelerated filer 

Smaller reporting company 

•• whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

The aggregate market value of the voting stock (which consists solely of shares of Common Stock) held by non-affiliates of the registrant 
as of June 13, 2015 computed by reference to the closing price of the registrant’s Common Stock on the New York Stock Exchange 
Composite Tape on such date was approximately $39,200,000,000. All executive officers and directors of the registrant have been deemed, 
solely for the purpose of the foregoing calculation, to be “affiliates” of the registrant. The number of shares outstanding of the registrant’s 
Common Stock as of February 9, 2016 was 408,711,522 shares.

Portions of the definitive proxy statement furnished to shareholders of the registrant in connection with the annual meeting of shareholders 
to be held on May 20, 2016 are incorporated by reference into Part III.

DOCUMENTS INCORPORATED BY REFERENCE

Table of Contents

PART I 

Business 

ITEM 1 
ITEM 1A  Risk Factors 
ITEM 1B  Unresolved Staff Comments 
ITEM 2 
ITEM 3 
ITEM 4 

Properties  
Legal Proceedings 
Mine Safety Disclosures 

PART II 

Market for the Registrant’s Common Stock, Related Stockholder Matters and Issuer Purchases of Equity Securities 
Selected Financial Data 
Management’s Discussion and Analysis of Financial Condition and Results of Operations 

ITEM 5 
ITEM 6 
ITEM 7 
ITEM 7A  Quantitative and Qualitative Disclosures About Market Risk 
Financial Statements and Supplementary Data 
ITEM 8 
ITEM 9 
Changes In and Disagreements with Accountants on Accounting and Financial Disclosure 
ITEM 9A  Controls and Procedures 
ITEM 9B  Other Information 

PART III 

ITEM 10 
ITEM 11 
ITEM 12 
ITEM 13 
ITEM 14 

Directors, Executive Officers and Corporate Governance 
Executive Compensation 
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 
Certain Relationships and Related Transactions, and Director Independence 
Principal Accountant Fees and Services 

PART IV 

ITEM 15 

Exhibits and Financial Statement Schedules 

2

2
5
10  
11
11
11

13

13
15
16
32
33
65
65
66

67

67
67
67
67
67

68

68

Forward-Looking Statements

In this Form 10-K, as well as in other written reports and oral statements, we present “forward-looking statements” within the meaning of Section 27A 
of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. We intend all forward-looking 
statements to be covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, and we are including this statement for 
purposes of complying with those safe harbor provisions.

Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts. These statements often include 
words such as “may,” “will,” “estimate,” “intend,” “seek,” “expect,” “project,” “anticipate,” “believe,” “plan,” “could,” “target,” “predict,” “likely,” “should,” 
“forecast,” “outlook,” “model,” “ongoing” or other similar terminology. Forward-looking statements are based on our current expectations, estimates, 
assumptions or projections concerning future results or events, including, without limitation, statements regarding the intended capital return to shareholders 
as well as the related borrowing required to fund such capital return, the planned separation of the Yum! Brands and Yum! China businesses, the timing 
of any such separation, the future earnings and performance as well as capital structure of Yum! Brands, Inc. or any of its businesses, including the 
Yum! Brands and Yum! China businesses on a standalone basis if the separation is completed. Forward-looking statements are neither predictions nor 
guarantees of future events, circumstances or performance and are inherently subject to known and unknown risks, uncertainties and assumptions 
that could cause our actual results to differ materially from those indicated by those statements. We cannot assure you that any of our expectations, 
estimates or projections will be achieved. Factors that could cause actual results and events to differ materially from our expectations and forward-
looking statements include (i) the risks and uncertainties described in the Risk Factors included in Part I, Item 1A of this Form 10-K and (ii) the factors 
described in Management’s Discussion and Analysis of Financial Condition and Results of Operations included in Part II, Item 7 of this Form 10-K. You 
should not place undue reliance on forward-looking statements, which speak only as of the date hereof. The forward-looking statements included in 
this announcement are only made as of the date of this announcement and we disclaim any obligation to publicly update any forward-looking statement 
to reflect subsequent events or circumstances.

1

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPart I Part I
Item 1 Business

PART I

ItEM 1  Business

YUM! Brands, Inc. (referred to herein as “YUM”, the “Registrant” or the 
“Company”), was incorporated under the laws of the state of North Carolina 
in 1997. The principal executive offices of YUM are located at 1441 
Gardiner Lane, Louisville, Kentucky 40213, and the telephone number at 
that location is (502) 874-8300. Our website address is http://yum.com.

YUM, together with its subsidiaries, is referred to in this Form 10-K annual 
report (“Form 10-K”) as the Company. The terms “we,” “us” and “our” are 
also used in the Form 10-K to refer to the Company. Throughout this Form 
10-K, the terms “restaurants,” “stores” and “units” are used interchangeably. 
While YUM! Brands, Inc., referred to as the Company, does not directly 
own or operate any restaurants, throughout this document we may refer 
to restaurants that are owned or operated by our subsidiaries as being 
Company-owned.

Financial Information about Operating Segments and General Development of the Business

As of December 26, 2015, YUM consists of five operating segments:

•• YUM China (“China” or “China Division”) which includes all operations 

in mainland China

•• YUM India (“India” or “India Division”) which includes all operations in 

India, Bangladesh, Nepal and Sri Lanka

•• The KFC Division which includes all operations of the KFC concept 

outside of China Division and India Division 

•• The Pizza Hut Division which includes all operations of the Pizza Hut 

concept outside of China Division and India Division

•• The Taco Bell Division which includes all operations of the Taco Bell 

concept outside of India Division

Effective January, 2016 the India Division was segmented by brand, 
integrated into the global KFC, Pizza Hut and Taco Bell Divisions, and is 
no longer a separate operating segment. While our consolidated results 
will not be impacted, we will restate our historical segment information 
during 2016 for consistent presentation.

Operating segment information for the years ended December 26, 2015, 
December 27, 2014 and December 28, 2013 for the Company is included in 
Part II, Item 7, Management’s Discussion and Analysis of Financial Condition 
and Results of Operations (“MD&A”) and in the related Consolidated 
Financial Statements in Part II, Item 8.

In October, 2015 we announced our intent to separate YUM’s China 
business from YUM into an independent, publicly-traded company by 
the end of 2016. See our MD&A in this Form 10-K for further information.

Narrative Description of Business

General

YUM has over 42,000 restaurants in more than 130 countries and territories. 
Primarily through the three concepts of KFC, Pizza Hut and Taco Bell (the 
“Concepts”), the Company develops, operates, franchises and licenses a 
worldwide system of restaurants which prepare, package and sell a menu 
of competitively priced food items. Units are operated by a Concept or 
by independent franchisees or licensees under the terms of franchise or 
license agreements. Franchisees can range in size from individuals owning 
just one restaurant to large publicly-traded companies.

The China Division, based in Shanghai, China, comprises 7,176 units, 
primarily Company-owned KFCs and Pizza Huts. In 2015, the China Division 
recorded revenues of approximately $6.9 billion and Operating Profit of 
$757 million. The Company owns a controlling interest in Little Sheep 
Group Limited (“Little Sheep”), a casual dining concept headquartered in 

Inner Mongolia, China. We also own non-controlling interests in Chinese 
entities who operate in a manner similar to KFC franchisees and a meat 
processing entity that supplies lamb to the Little Sheep business. The KFC 
Division comprises 14,577 units, operating in 120 countries and territories 
outside China and India and recorded revenues of approximately $2.9 billion 
and Operating Profit of $677 million in 2015. The Pizza Hut Division 
comprises 13,728 units, operating in 90 countries and territories outside 
China and India and recorded revenues of approximately $1.1 billion and 
Operating Profit of $289 million in 2015. The Taco Bell Division comprises 
6,400 units, operating in 20 countries and territories outside of India and 
recorded revenues of approximately $2.0 billion and Operating Profit of 
$539 million in 2015. The India Division, based in Delhi, India, comprises 
811 units, operating in 4 countries and recorded revenues of $115 million 
and an Operating Loss of $19 million in 2015.

2

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-Krestaurant Concepts

Most restaurants in each Concept offer consumers the ability to dine in and/
or carry out food. In addition, Taco Bell and KFC offer a drive-thru option in 
many stores. Pizza Hut offers a drive-thru option on a much more limited 
basis. Pizza Hut typically offers delivery service, as does KFC on a more 
limited basis primarily in China.

Each Concept has proprietary menu items and emphasizes the preparation 
of food with high quality ingredients, as well as unique recipes and special 
seasonings to provide appealing, tasty and convenient food at competitive prices.

The franchise programs of the Company are designed to promote consistency 
and quality, and the Company is selective in granting franchises. Under standard 
franchise agreements, franchisees supply capital – initially by paying a franchise 
fee to YUM, by purchasing or leasing the land, building, equipment, signs, 
seating, inventories and supplies and, over the longer term, by reinvesting 
in the business. Franchisees contribute to the Company’s revenues on an 
ongoing basis through the payment of royalties based on a percentage of sales.

The Company believes that it is important to maintain strong and open 
relationships with its franchisees and their representatives. To this end, the 
Company invests a significant amount of time working with the franchisee 
community and their representative organizations on key aspects of the 
business, including products, equipment, operational improvements and 
standards and management techniques.

Following is a brief description of each Concept:

KFC

•• KFC was founded in Corbin, Kentucky by Colonel Harland D. Sanders, 
an early developer of the quick service food business and a pioneer 
of the restaurant franchise concept. The Colonel perfected his secret 
blend of 11 herbs and spices for Kentucky Fried Chicken in 1939 and 
signed up his first franchisee in 1952.

•• KFC operates in 125 countries and territories throughout the world. As 
of year end 2015, KFC had 5,003 units in China, 372 units in India and 
14,577 units within the KFC Division. 76 percent of the China units, 
30 percent of the India units and 10 percent of the units outside China 
and India are Company-owned.

•• KFC restaurants across the world offer fried and non-fried chicken 
products such as sandwiches, chicken strips, chicken-on-the-bone 
and other chicken products marketed under a variety of names. KFC 
restaurants also offer a variety of entrees and side items suited to local 
preferences and tastes. Restaurant decor throughout the world is 
characterized by the image of the Colonel.

Pizza Hut

•• The first Pizza Hut restaurant was opened in 1958 in Wichita, Kansas, 
and within a year, the first franchise unit was opened. Today, Pizza Hut 
is the largest restaurant chain in the world specializing in the sale of 
ready-to-eat pizza products.

•• Pizza Hut operates in 95 countries and territories throughout the world. 
As of year end 2015, Pizza Hut had 1,903 units in China, 432 units in 
India and 13,728 units within the Pizza Hut Division. Nearly all of the 
China units, none of the India units and 6 percent of the units outside 
China and India are Company-owned.

•• Pizza Hut operates in the delivery, carryout and casual dining segments 
around the world. Outside of the U.S., Pizza Hut often uses unique 
branding to differentiate these segments. Additionally, a growing 
percentage of Pizza Hut’s customer orders are being generated digitally.

•• Pizza Hut features a variety of pizzas which are marketed under varying 
names. Each of these pizzas is offered with a variety of different toppings 
suited to local preferences and tastes. Many Pizza Huts also offer pasta 
and chicken wings, including approximately 5,900 stores offering wings 
under the brand WingStreet in the U.S. Outside the U.S., Pizza Hut 

Part I Part I
Item 1 Business

casual dining restaurants offer a variety of core menu products other 
than pizza, which are typically suited to local preferences and tastes. 
Pizza Hut units feature a distinctive red roof logo on their signage.

taco Bell

•• The first Taco Bell restaurant was opened in 1962 by Glen Bell in 
Downey, California, and in 1964, the first Taco Bell franchise was sold.

•• Taco Bell operates in 21 countries and territories throughout the world. 
As of year end 2015, there were 6,400 Taco Bell units within the Taco 
Bell Division, primarily in the U.S., and 7 units in India. 14 percent of 
the units within the Taco Bell Division and 86 percent of the India units 
are Company-owned.

•• Taco Bell specializes in Mexican-style food products, including various 
types of tacos, burritos, quesadillas, salads, nachos and other related 
items. Taco Bell offers breakfast items in its U.S. stores. Taco Bell units 
feature a distinctive bell logo on their signage.

restaurant Operations

Through its Concepts, YUM develops, operates, franchises and licenses 
a worldwide system of both traditional and non-traditional Quick Service 
Restaurants (“QSR”). Traditional units feature dine-in, carryout and, in 
some instances, drive-thru or delivery services. Non-traditional units, which 
are typically licensed outlets, include express units and kiosks which have 
a more limited menu, usually generate lower sales volumes and operate 
in non-traditional locations like malls, airports, gasoline service stations, 
train stations, subways, convenience stores, stadiums, amusement parks 
and colleges, where a full-scale traditional outlet would not be practical 
or efficient.

Restaurant management structure varies by Concept and unit size. Generally, 
each Concept-owned restaurant is led by a restaurant general manager 
(“RGM”), together with one or more assistant managers, depending 
on the operating complexity and sales volume of the restaurant. Each 
Concept issues detailed manuals, which may then be customized to 
meet local regulations and customs. These manuals set forth standards 
and requirements for all aspects of restaurant operations, including food 
safety and quality, food handling and product preparation procedures, 
equipment maintenance, facility standards and accounting control 
procedures. The restaurant management teams are responsible for 
the day-to-day operation of each unit and for ensuring compliance with 
operating standards. CHAMPS – which stands for Cleanliness, Hospitality, 
Accuracy, Maintenance, Product Quality and Speed of Service – is our 
proprietary systemwide program for training, measuring and rewarding 
employee performance against key customer measures. CHAMPS is 
intended to align the operating processes of our entire system around one 
core set of standards. RGMs’ efforts, including CHAMPS performance 
measures, are monitored by Area Coaches. Area Coaches typically work 
with approximately six to twelve restaurants. Various senior operators visit 
restaurants from time to time to promote adherence to system standards 
and mentor restaurant team members.

Supply and Distribution

The Company’s Concepts, including Concept units operated by its 
franchisees, are substantial purchasers of a number of food and paper 
products, equipment and other restaurant supplies. The principal items 
purchased include chicken, cheese, beef and pork products, paper and 
packaging materials. The Company has not experienced any significant 
continuous shortages of supplies, and alternative sources for most of 
these products are generally available. Prices paid for these supplies 
fluctuate. When prices increase, the Concepts may attempt to pass on 
such increases to their customers, although there is no assurance that 
this can be done practically.

China Division In China, we partner with approximately 450 independent 
food and paper suppliers, mostly China-based, providing a wide range 

3

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPart I Part I
Item 1 Business

of products. The Company, along with multiple independently owned and 
operated distributors, utilizes approximately 20 logistic centers to distribute 
restaurant products to our Company and franchise stores. We also own 
a seasoning facility and a non-controlling interest in a meat processing 
facility in Inner Mongolia, both of which supply products to our Little Sheep 
business, as well as third-party customers.

Other Divisions In the U.S., the Company, along with the representatives 
of the Company’s KFC, Pizza Hut and Taco Bell franchisee groups, are 
members of Restaurant Supply Chain Solutions, LLC (“RSCS”), which is 
responsible for purchasing certain restaurant products and equipment. The 
core mission of RSCS is to provide the lowest possible sustainable store-
delivered prices for restaurant products and equipment. This arrangement 
combines the purchasing power of the Company-owned and franchisee 
restaurants which the Company believes leverages the system’s scale 
to drive cost savings and effectiveness in the purchasing function. The 
Company also believes that RSCS fosters closer alignment of interests 
and a stronger relationship with its franchisee community.

Most food products, paper and packaging supplies, and equipment used 
in restaurant operations are distributed to individual restaurant units by 
third-party distribution companies. In the U.S., McLane Company, Inc. 
(“McLane”) is the exclusive distributor for the majority of items used in 
Company-owned restaurants and for a substantial number of franchisee 
and licensee stores. The Company entered into an agreement with McLane 
effective January 1, 2011 relating to distribution to Company-owned 
restaurants. This agreement extends through December 31, 2016 and 
generally restricts Company-owned restaurants from using alternative 
distributors for most products.

Outside the U.S., we and our franchisees use decentralized sourcing and 
distribution systems involving many different global, regional and local 
suppliers and distributors. We have approximately 5,700 food and paper 
suppliers, including U.S.-based suppliers that export to many countries.

trademarks and Patents

The Company and its Concepts own numerous registered trademarks and 
service marks. The Company believes that many of these marks, including its 
Kentucky Fried Chicken®, KFC®, Pizza Hut® and Taco Bell® marks, have 
significant value and are materially important to its business. The Company’s 
policy is to pursue registration of its important marks whenever feasible and 
to oppose vigorously any infringement of its marks.

The use of these marks by franchisees and licensees has been authorized 
in our franchise and license agreements. Under current law and with proper 
use, the Company’s rights in its marks can generally last indefinitely. The 
Company also has certain patents on restaurant equipment which, while 
valuable, are not material to its business.

Working Capital

Information about the Company’s working capital is included in MD&A in 
Part II, Item 7 and the Consolidated Statements of Cash Flows in Part II, 
Item 8.

Seasonal Operations

The Company does not consider its operations to be seasonal to any 
material degree.

affected by changes in consumer tastes; national, regional or local economic 
conditions; currency fluctuations; demographic trends; traffic patterns; 
the type, number and location of competing food retailers and products; 
and disposable purchasing power. Each of the Concepts competes with 
international, national and regional restaurant chains as well as locally-
owned restaurants, not only for customers, but also for management 
and hourly personnel, suitable real estate sites and qualified franchisees. 
Given the various types and vast number of competitors, our Concepts 
do not constitute a significant portion of the retail food industry in terms 
of number of system units or system sales, either on a worldwide or 
individual country basis.

research and Development (“r&D”)

The Company operates R&D facilities in Shanghai, China (China Division); 
Plano, Texas (KFC and Pizza Hut Divisions); Irvine, California (Taco Bell 
Division); Louisville, Kentucky (KFC U.S.) and several other locations 
outside the U.S. In addition to Company R&D, we regularly also engage 
independent suppliers to conduct research and development activities 
for the benefit of the YUM system. The Company expensed $29 million, 
$30 million and $31 million in 2015, 2014 and 2013, respectively, for 
R&D activities. 

Environmental Matters

The Company is not aware of any federal, state or local environmental 
laws or regulations that will materially affect its earnings or competitive 
position, or result in material capital expenditures. However, the Company 
cannot predict the effect on its operations of possible future environmental 
legislation or regulations. During 2015, there were no material capital 
expenditures for environmental control facilities and no such material 
expenditures are anticipated.

Government regulation

U.S. Operations. The Company and its U.S. operations are subject to 
various federal, state and local laws affecting its business, including laws 
and regulations concerning information security, labor and employment, 
health, marketing, food labeling, sanitation and safety. Each of the Concepts’ 
restaurants in the U.S. must comply with licensing and regulation by a 
number of governmental authorities, which include health, sanitation, 
safety, fire and zoning agencies in the state and/or municipality in which 
the restaurant is located. In addition, each Concept must comply with 
various state and federal laws that regulate the franchisor/franchisee 
relationship. To date, the Company has not been materially adversely 
affected by such licensing and regulation or by any difficulty, delay or 
failure to obtain required licenses or approvals.

International Operations. The Company’s restaurants outside the U.S. 
are subject to national and local laws and regulations which are similar 
to those affecting U.S. restaurants. The restaurants outside the U.S. 
are also subject to tariffs and regulations on imported commodities and 
equipment and laws regulating foreign investment, as well as anti-bribery 
and corruption laws.

See Item 1A “Risk Factors” for a discussion of risks relating to federal, 
state, local and international regulation of our business.

Employees

Competition

The retail food industry, in which our Concepts compete, is made up of 
supermarkets, supercenters, warehouse stores, convenience stores, 
coffee shops, snack bars, delicatessens and restaurants (including the 
QSR segment), and is intensely competitive with respect to food quality, 
price, service, convenience, location and concept. The industry is often 

As of year end 2015, the Company and its subsidiaries employed 
approximately 505,000 persons. The Company believes that it provides 
working conditions and compensation that compare favorably with those 
of its principal competitors. The majority of employees are paid on an 
hourly basis. Some employees are subject to labor council relationships 
that vary due to the diverse cultures in which the Company operates. The 
Company and its Concepts consider their employee relations to be good.

4

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KFinancial Information about Geographic areas

Financial information about our significant geographic areas is incorporated herein by reference from the related Consolidated Financial Statements in 
Part II, Item 8.

Part I Part I
Item 1A Risk Factors

available Information

The Company makes available through the Investor Relations section of its 
internet website at http://yum.com its annual report on Form 10-K, quarterly 
reports on Form 10-Q, current reports on Form 8-K and amendments 
to those reports filed or furnished pursuant to Section 13(a) or 15(d) of 
the Exchange Act, as soon as reasonably practicable after electronically 
filing such material with the Securities and Exchange Commission (“SEC”) 
at http://www.sec.gov. These reports may also be obtained by visiting 
the SEC’s Public Reference Room at 100 F Street, NE, Washington,  
DC 20549 or by calling the SEC at 1 (800) SEC-0330.

ItEM 1a  risk Factors

risks related to Our Business and Industry

You should carefully review the risks described below as they identify 
important factors that could cause our actual results to differ materially 
from our forward-looking statements and historical trends.

Food safety and food-borne illness concerns 
may have an adverse effect on our business.

Food-borne illnesses, such as E. coli, hepatitis A, trichinosis and salmonella, 
occur or may occur within our system from time to time. In addition, food 
safety issues such as food tampering, contamination and adulteration occur 
or may occur within our system from time to time. Any report or publicity 
linking us or one of our Concept restaurants, including restaurants operated 
by our Concepts’ franchisees, to instances of food-borne illness or food 
safety issues could adversely affect our Concepts’ brands and reputations 
as well as our revenues and profits, and possibly lead to product liability 
claims, litigation and damages. If a customer of our Concepts becomes ill 
from food-borne illnesses or as a result of food safety issues, restaurants 
in our system may be temporarily closed, which would decrease our 
revenues. In addition, instances or allegations of food-borne illness or food 
safety issues, real or perceived, involving our restaurants, restaurants of 
competitors, or suppliers or distributors (regardless of whether we use or 
have used those suppliers or distributors), or otherwise involving the types 
of food served at our restaurants, could result in negative publicity that 
could adversely affect our sales. The occurrence of food-borne illnesses or 
food safety issues could also adversely affect the price and availability of 
affected ingredients, which could result in disruptions in our supply chain 
and/or lower margins for us and our Concepts’ franchisees.

Our significant China operations subject us to 
risks that could negatively affect our business.

A significant and growing portion of our restaurants are located, and our 
revenues and profits originate, in China. As a consequence, our overall 
financial results are heavily dependent on our results in China, and our 
business is significantly exposed to risks there. These risks include changes 
in economic conditions (including consumer spending, unemployment 

Our Corporate Governance Principles and our Code of Conduct are also 
located within the Investor Relations section of the Company’s website. 
The reference to the Company’s website address does not constitute 
incorporation by reference of the information contained on the website 
and should not be considered part of this document. These documents, 
as well as our SEC filings, are available in print free of charge to any 
shareholder who requests a copy from our Investor Relations Department.

levels and wage and commodity inflation), consumer preferences, taxation 
(including income and non-income based tax rates and laws) and the 
regulatory environment, as well as increased media scrutiny of our business 
and industry and increased competition. In addition, our results of operations 
in China and the value of our Chinese assets are affected by fluctuations in 
currency exchange rates, which may adversely affect reported earnings. 
An increase in the value of the U.S. Dollar relative to the Chinese Renminbi 
could have an adverse effect on our reported earnings. There can be no 
assurance as to the future effect of any such changes on our results of 
operations, financial condition or cash flows.

In addition, any significant or prolonged deterioration in U.S.-China 
relations could adversely affect our China business. Certain risks and 
uncertainties of doing business in China are solely within the control of 
the Chinese government, and Chinese law regulates the scope of our 
foreign investments and business conducted within China. There are 
also uncertainties regarding the interpretation and application of laws and 
regulations and the enforceability of intellectual property and contract rights 
in China. If we were unable to enforce our intellectual property or contract 
rights in China, our business would be adversely impacted.

Although we have announced our intention to separate our China business 
through a spin-off to existing shareholders, following the spin-off the new 
China entity will be our largest franchisee or licensee, and we will therefore 
continue to be exposed to many of the foregoing risks even after the 
completion of the proposed spin-off.

Health concerns arising from outbreaks of 
viruses or other diseases may have an 
adverse effect on our business.

Outbreaks of avian flu occur from time to time around the world, and 
these outbreaks could reach pandemic levels. Public concern over avian 
flu generally may cause fear about the consumption of chicken, eggs 
and other products derived from poultry, which could cause customers 
to consume less poultry and related products. This would likely result 
in lower revenues and profits. Avian flu outbreaks could also adversely 

5

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPart I Part I
Item 1A Risk Factors

affect the price and availability of poultry, which could negatively impact 
our profit margins and revenues. Widespread outbreaks could also affect 
our ability to attract and retain employees.

Furthermore, other viruses such as H1N1 or “swine flu” may be transmitted 
through human contact, and the risk of contracting viruses could cause 
employees or guests to avoid gathering in public places, which could 
adversely affect restaurant guest traffic or the ability to adequately staff 
restaurants. We could also be adversely affected if jurisdictions in which we 
have restaurants impose mandatory closures, seek voluntary closures or 
impose restrictions on operations of restaurants. Even if such measures are 
not implemented and a virus or other disease does not spread significantly, 
the perceived risk of infection or health risk may affect our business.

Our international operations subject us to risks 
that could negatively affect our business.

A significant portion of our Concepts’ restaurants are operated in countries 
and territories outside of the U.S., and we intend to continue expansion 
of our international operations. As a result, our business is increasingly 
exposed to risks inherent in international operations. These risks, which can 
vary substantially by country, include political instability, corruption, social 
and ethnic unrest, changes in economic conditions (including consumer 
spending, unemployment levels and wage and commodity inflation), the 
regulatory environment, income and non-income based tax rates and 
laws, foreign exchange control regimes and consumer preferences as 
well as changes in the laws and policies that govern foreign investment 
in countries where our restaurants are operated.

In addition, our results of operations and the value of our foreign assets are 
affected by fluctuations in currency exchange rates, which may adversely 
affect reported earnings. More specifically, an increase in the value of the 
U.S. Dollar relative to other currencies, such as the Australian Dollar, the 
British Pound, the Canadian Dollar and the Euro, as well as currencies 
in certain emerging markets, such as the Russian Ruble, could have an 
adverse effect on our reported earnings. There can be no assurance as 
to the future effect of any such changes on our results of operations, 
financial condition or cash flows.

Failure to protect the integrity and security  
of personal information of our customers 
and employees could result in substantial 
costs, expose us to litigation and damage our 
reputation.

We receive and maintain certain personal financial and other information 
about our customers and employees. The use and handling of this 
information is regulated by evolving and increasingly demanding laws 
and regulations, as well as by certain third-party contracts. If our security 
and information systems are compromised as a result of data corruption 
or loss, cyber-attack or a network security incident or our employees, 
franchisees or vendors fail to comply with these laws and regulations and 
this information is obtained by unauthorized persons or used inappropriately, 
it could result in liabilities and penalties and could damage our reputation, 
cause us to incur substantial costs and result in a loss of customer 
confidence, which could adversely affect our results of operations and 
financial condition. Additionally, we could be subject to litigation and 
government enforcement actions as a result of any such failure.

Shortages or interruptions in the availability 
and delivery of food and other supplies may 
increase costs or reduce revenues.

The products sold by our Concepts and their franchisees are sourced 
from a wide variety of domestic and international suppliers. We are 
also dependent upon third parties to make frequent deliveries of food 

6

products and supplies that meet our specifications at competitive prices. 
Shortages or interruptions in the supply of food items and other supplies 
to our restaurants could adversely affect the availability, quality and cost 
of items we use and the operations of our restaurants. Such shortages 
or disruptions could be caused by inclement weather, natural disasters 
such as floods, drought and hurricanes, increased demand, problems in 
production or distribution, restrictions on imports or exports, the inability 
of our vendors to obtain credit, political instability in the countries in which 
suppliers and distributors are located, the financial instability of suppliers 
and distributors, suppliers’ or distributors’ failure to meet our standards, 
product quality issues, inflation, other factors relating to the suppliers and 
distributors and the countries in which they are located, food safety warnings 
or advisories or the prospect of such pronouncements or other conditions 
beyond our control. A shortage or interruption in the availability of certain 
food products or supplies could increase costs and limit the availability 
of products critical to restaurant operations, which in turn could lead to 
restaurant closures and/or a decrease in sales. In addition, failure by a 
principal distributor for our Concepts and/or our Concepts’ franchisees 
to meet its service requirements could lead to a disruption of service or 
supply until a new distributor is engaged, and any disruption could have 
an adverse effect on our business.

We may not attain our target development 
goals, aggressive development could 
cannibalize existing sales and new 
restaurants may not be profitable.

Our growth strategy depends in large part on our ability to increase our 
net restaurant count in markets outside the U.S., especially in China 
and other emerging markets. The successful development of new units 
depends in large part on our ability and the ability of our Concepts’ 
franchisees to open new restaurants and to operate these restaurants 
profitably. We cannot guarantee that we, or our Concepts’ franchisees, 
will be able to achieve our expansion goals or that new restaurants will be 
operated profitably. Further, there is no assurance that any new restaurant 
will produce operating results similar to those of our existing restaurants. 
Other risks which could impact our ability to increase our net restaurant 
count include prevailing economic conditions and our, or our Concepts’ 
franchisees’, ability to obtain suitable restaurant locations, negotiate 
acceptable lease or purchase terms for the locations, obtain required 
permits and approvals in a timely manner, hire and train qualified personnel 
and meet construction schedules.

Expansion into target markets could also be affected by our Concepts’ 
franchisees’ ability to obtain financing to construct and open new restaurants. 
If it becomes more difficult or more expensive for our Concepts’ franchisees 
to obtain financing to develop new restaurants, the expected growth of 
our system could slow and our future revenues and operating cash flows 
could be adversely impacted.

In addition, the new restaurants could impact the sales of our existing 
restaurants nearby. There can be no assurance that sales cannibalization 
will not occur or become more significant in the future as we increase our 
presence in existing markets.

Changes in commodity, labor and other 
operating costs could adversely affect our 
results of operations.

An increase in certain commodity prices, such as food, supply and 
energy costs, could adversely affect our operating results. Our operating 
expenses also include employee wages and benefits and insurance 
costs (including workers’ compensation, general liability, property and 
health) which may increase over time. Such increases could result from 
government imposition of higher minimum wages or from general economic 
or competitive conditions, which could affect wage rates. In addition, 
significant increases in gasoline prices could result in the imposition 

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-Kof fuel surcharges by our distributors. Any increase in the prices of the 
commodities we use or operating expenses we incur could adversely affect 
our profit margins. Because our Concepts and their franchisees provide 
competitively priced food, our ability to pass along increased expenses 
to our customers is limited.

Our operating results are closely tied to the 
success of our Concepts’ franchisees and 
licensees.

A significant portion of our restaurants are operated by franchisees and 
licensees from whom we derive a significant portion of our revenues in 
the form of royalty payments. As a result, the success of our business 
depends in part upon the operational and financial success of our Concepts’ 
franchisees and licensees. We have limited control over how our Concepts’ 
franchisees’ and licensees’ businesses are run, and the inability of franchisees 
or licensees to operate successfully could adversely affect our operating 
results through decreased royalty payments.

If franchisees or licensees incur too much debt, if their operating expenses 
or commodity prices increase or if economic or sales trends deteriorate such 
that they are unable to operate profitably or repay existing debt, it could 
result in financial distress, including insolvency or bankruptcy. If a significant 
franchisee or licensee or a significant number of our Concepts’ franchisees 
or licensees become financially distressed, our operating results could 
be impacted through reduced or delayed royalty payments or increased 
rent obligations for leased properties on which we are contingently liable.

Our success depends substantially on our 
corporate reputation and on the value and 
perception of our brands.

Our success depends in large part upon our ability and our franchisees’ 
and licensees’ ability to maintain and enhance the value of our brands 
and our customers’ connection to our brands. Brand value is based 
in part on consumer perceptions on a variety of subjective qualities. 
Business incidents, whether isolated or recurring and whether originating 
from us, our franchisees, licensees or suppliers, can significantly reduce 
brand value and consumer trust, particularly if the incidents receive 
considerable publicity or result in litigation. For example, our brands 
could be damaged by claims or perceptions about the quality or safety 
of our products or the quality of our suppliers, regardless of whether such 
claims or perceptions are true. Similarly, entities in our supply chain may 
engage in conduct, including alleged human rights abuses, that damages 
our or our brands’ reputations. Any such incident could cause a decline 
in consumer confidence in, or the perception of, our Concepts and/or 
our products and decrease the value of our brands as well as consumer 
demand for our products, which would likely result in lower revenues and 
profits. Additionally, our corporate reputation could suffer from a real or 
perceived failure of corporate governance or misconduct by a company 
officer or representative.

Our inability or failure to recognize, respond 
to and effectively manage the accelerated 
impact of social media could materially 
adversely impact our business.

There has been a marked increase in the use of social media platforms, 
including weblogs (blogs), social media websites, and other forms of 
Internet-based communications which allow individuals access to a broad 
audience of consumers and other interested persons. Many social media 
platforms immediately publish the content their subscribers and participants 
post, often without filters or checks on accuracy of the content posted. 
Information posted on such platforms at any time may be adverse to our 
interests and/or may be inaccurate. The dissemination of information online 
could harm our business, prospects, financial condition, and results of 

Part I Part I
Item 1A Risk Factors

operations, regardless of the information’s accuracy. The harm may be 
immediate without affording us an opportunity for redress or correction.

Other risks associated with the use of social media include improper 
disclosure of proprietary information, negative comments about our 
Concepts, exposure of personally identifiable information, fraud and 
disclosure of out-of-date information. The inappropriate use of social 
media by our customers or employees could increase our costs, lead to 
litigation or result in negative publicity that could damage our reputation 
and adversely affect our results.

We could be party to litigation that could 
adversely affect us by increasing our 
expenses or subjecting us to significant 
monetary damages and other remedies.

We are regularly involved in legal proceedings, which include consumer, 
employment, tort, intellectual property, breach of contract, securities, 
derivative and other litigation (see the discussion of Legal Proceedings in 
Note 18 to the consolidated financial statements included in Item 8 of this 
Form 10-K). Plaintiffs in these types of lawsuits often seek recovery of very 
large or indeterminate amounts, and the magnitude of the potential loss 
relating to such lawsuits may not be accurately estimated. Regardless of 
whether any claims against us are valid, or whether we are ultimately held 
liable, such litigation may be expensive to defend and may divert resources 
away from our operations and negatively impact reported earnings. With 
respect to insured claims, a judgment for monetary damages in excess of 
any insurance coverage could adversely affect our financial condition or 
results of operations. Any adverse publicity resulting from these allegations 
may also adversely affect our reputation, which in turn could adversely 
affect our results.

In addition, the restaurant industry has been subject to claims that relate to 
the nutritional content of food products, as well as claims that the menus 
and practices of restaurant chains have led to customer health issues, 
including weight gain and other adverse effects. We may also be subject 
to these types of claims in the future and, even if we are not, publicity 
about these matters (particularly directed at the quick service and fast-
casual segments of the retail food industry) may harm our reputation and 
adversely affect our results.

Changes in, or noncompliance with, 
governmental regulations may adversely 
affect our business operations, growth 
prospects or financial condition.

Our Concepts and their franchisees are subject to numerous laws and 
regulations around the world. These laws change regularly and are 
increasingly complex. For example, we are subject to:

•• The Americans with Disabilities Act in the U.S. and similar state laws that 
give civil rights protections to individuals with disabilities in the context 
of employment, public accommodations and other areas.

•• The U.S. Fair Labor Standards Act, which governs matters such as 
minimum wages, overtime and other working conditions, as well as 
family leave mandates and a variety of similar state laws that govern 
these and other employment law matters.

•• Laws and regulations in government-mandated health care benefits 

such as the Patient Protection and Affordable Care Act.

•• Laws and regulations relating to nutritional content, nutritional labeling, 

product safety and menu labeling.

•• Laws relating to state and local licensing.

•• Laws and regulations relating to health, sanitation, food, workplace 
safety, child labor, including laws prohibiting the use of certain “hazardous 
equipment” by employees younger than the age of 18 years of age, 
and fire safety and prevention.

7

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPart I Part I
Item 1A Risk Factors

•• Laws and regulations relating to union organizing rights and activities.

•• Laws relating to information security, privacy, cashless payments, and 

consumer protection.

•• Environmental regulations.

•• Federal and state immigration laws and regulations in the U.S.

Compliance with new or existing laws and regulations could impact our 
operations. The compliance costs associated with these laws and regulations 
could be substantial. Any failure or alleged failure to comply with these 
laws or regulations could adversely affect our reputation, international 
expansion efforts, growth prospects and financial condition or result in, 
among other things, litigation, revocation of required licenses, governmental 
investigations or proceedings, administrative enforcement actions, fines 
and civil and criminal liability. Publicity relating to any such noncompliance 
could also harm our reputation and adversely affect our revenues.

A broader standard for determining joint 
employer status may adversely affect our 
business operations and increase our liabilities.

The National Labor Relations Board has recently adopted a new and 
broader standard for determining when two or more otherwise unrelated 
employers may be found to be a joint employer of the same employees 
under the National Labor Relations Act. If this joint employer liability standard 
is upheld or adopted by other government agencies, it could cause us or 
our Concepts to be liable or held responsible for unfair labor practices and 
other violations, and required to conduct collective bargaining negotiations, 
regarding employees of totally separate, independent employers, most 
notably our franchisees. In such event, our operating expenses may increase 
as a result of required modifications to our business practices, increased 
litigation, governmental investigations or proceedings, administrative 
enforcement actions, fines and civil liability.

Failure to comply with anti-bribery or  
anti-corruption laws may adversely affect  
our business operations.

The Foreign Corrupt Practices Act, the UK Bribery Act and similar laws 
prohibiting bribery of government officials and other corrupt practices 
are the subject of increasing scrutiny and enforcement around the world. 
Although we have implemented policies and procedures designed to 
promote compliance with these laws, there can be no assurance that our 
employees, contractors, agents or other third parties will not take actions 
in violation of our policies or applicable law, particularly as we expand 
our operations in emerging markets. Any such violations or suspected 
violations could subject us to civil or criminal penalties, including substantial 
fines and significant investigation costs, and could also materially damage 
our reputation, brands, international expansion efforts and prospects, 
business and operating results. Publicity relating to any noncompliance 
or alleged noncompliance could also harm our reputation and adversely 
affect our revenues.

Tax matters, including changes in tax rates, 
disagreements with taxing authorities and 
imposition of new taxes could impact our 
results of operations and financial condition.

financial statements at the point in time when our management determines 
that we no longer have the ability and intent to indefinitely postpone tax 
consequences related to those international earnings. This could cause 
our worldwide effective tax rate to increase materially.

We are subject to income taxes as well as non-income based taxes, such 
as payroll, sales, use, value-added, net worth, property, withholding and 
franchise taxes in both the U.S. and various foreign jurisdictions. We are 
also subject to regular reviews, examinations and audits by the Internal 
Revenue Service (“IRS”) and other taxing authorities with respect to such 
income and non-income based taxes inside and outside of the U.S. These 
reviews could include challenges of our methodologies for transfer pricing. 
If the IRS or another taxing authority disagrees with our tax positions, we 
could face additional tax liability, including interest and penalties. Payment 
of such additional amounts upon final settlement or adjudication of any 
disputes could have a material impact on our results of operations and 
financial position.

In addition, we are directly and indirectly affected by new tax legislation 
and regulation and the interpretation of tax laws and regulations worldwide. 
Changes in such legislation, regulation or interpretation could increase our 
taxes and have an adverse effect on our operating results and financial 
condition. This includes potential changes in tax laws or the interpretation 
of tax laws arising out of the Base Erosion Profit Shifting project initiated 
by the Organization for Economic Co-operation and Development.

Failure to protect our service marks or other 
intellectual property could harm our business.

We regard our Yum®, KFC®, Pizza Hut® and Taco Bell® service marks, and 
other service marks and trademarks related to our restaurant businesses, 
as having significant value and being important to our marketing efforts. 
We rely on a combination of protections provided by contracts, copyrights, 
patents, trademarks, service marks and other common law rights, such 
as trade secret and unfair competition laws, to protect our restaurants 
and services from infringement. We have registered certain trademarks 
and service marks in the United States and foreign jurisdictions. However, 
from time to time we become aware of names and marks identical or 
confusingly similar to our service marks being used by other persons. 
Although our policy is to oppose any such infringement, further or unknown 
unauthorized uses or other misappropriation of our trademarks or service 
marks could diminish the value of our brands and adversely affect our 
business. In addition, effective intellectual property protection may not be 
available in every country in which our Concepts have or intend to open or 
franchise a restaurant. There can be no assurance that these protections 
will be adequate, and defending or enforcing our service marks and other 
intellectual property could result in the expenditure of significant resources.

Our business may be adversely impacted by 
general economic conditions.

Our results of operations are dependent upon discretionary spending 
by consumers, which may be affected by general economic conditions 
globally or in one or more of the markets we serve. Some of the factors 
that impact discretionary consumer spending include unemployment, 
disposable income, the price of gasoline, stock market performance and 
consumer confidence. These and other macroeconomic factors could 
have an adverse effect on our sales, profitability or development plans, 
which could harm our financial condition and operating results.

A significant percentage of our profit is earned outside the U.S. and 
taxed at lower rates than the U.S. statutory rates. Historically, the cash 
we generate outside the U.S. has principally been used to fund our 
international development. However, if the cash generated by our U.S. 
business is not sufficient to meet our need for cash in the U.S., we may 
need to repatriate a greater portion of our international earnings to the U.S. 
in the future. We are required to record U.S. income tax expense in our 

The retail food industry in which we operate 
is highly competitive.

The retail food industry in which we operate is highly competitive with respect 
to price and quality of food products, new product development, advertising 
levels and promotional initiatives, customer service, reputation, restaurant 
location, and attractiveness and maintenance of properties. If consumer 

8

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPart I Part I
Item 1A Risk Factors

operations to the payment of principal of, and interest on, indebtedness, 
thereby reducing the availability of such cash flow to fund working 
capital, capital expenditures, acquisitions, dividends, share repurchases 
or other corporate purposes;

•• increasing our vulnerability to a downgrade of our credit rating, which 
could adversely affect our cost of funds, liquidity and access to capital 
markets;

•• restricting us from making strategic acquisitions or causing us to make 

non-strategic divestitures;

•• increasing our exposure to the risk of increased interest rates insofar as 
current and future borrowings are subject to variable rates of interest;

•• making it more difficult for us to repay, refinance or satisfy our obligations 

with respect to our debt;

•• limiting our ability to borrow additional funds in the future and increasing 

the cost of any such borrowing; 

•• imposing restrictive covenants on our operations, which, if not complied 
with, could result in an event of default, which in turn, if not cured or 
waived, could result in the acceleration of the applicable debt, and may 
result in the acceleration of any other debt to which a cross-acceleration 
or cross-default provision applies; and

•• increasing our exposure to risks related to fluctuations in foreign currency 
as we earn profits in a variety of currencies around the world and our 
debt is or is expected to be denominated in U.S. dollars.

There is no assurance that we will generate cash flow from operations or 
that future debt or equity financings will be available to us to enable us to 
pay our indebtedness or to fund other needs. As a result, we may need to 
refinance all or a portion of our indebtedness on or before maturity. There 
is no assurance that we will be able to refinance any of our indebtedness 
on favorable terms, or at all. Any inability to generate sufficient cash flow 
or refinance our indebtedness on favorable terms could have a material 
adverse effect on our financial condition.

or dietary preferences change, or our restaurants are unable to compete 
successfully with other retail food outlets in new and existing markets, our 
business could be adversely affected. We also face growing competition 
as a result of convergence in grocery, convenience, deli and restaurant 
services, including the offering by the grocery industry of convenient meals, 
including pizzas and entrees with side dishes. Competition from delivery 
aggregators and other food delivery services has also increased in recent 
years, particularly in urbanized areas. Increased competition could have 
an adverse effect on our sales, profitability or development plans, which 
could harm our financial condition and operating results. In addition, in 
the retail food industry, labor is a primary operating cost component. 
Competition for qualified employees could also require us to pay higher 
wages to attract a sufficient number of employees, which could adversely 
impact our profit margins.

We intend to substantially increase our level 
of debt which would make us more sensitive 
to the effects of economic downturns and 
could adversely affect our business.

In late 2015, we announced that we intend to return approximately $6.2 billion 
of capital to shareholders prior to the separation of our China business 
through share repurchases and/or a special dividend. To finance that return 
of capital we expect to incur significant additional indebtedness, some of 
which may be secured debt. This would have the effect of substantially 
increasing our total leverage.

An increase in our leverage could have important potential consequences, 
including, but not limited to:

•• increasing our vulnerability to, and reducing our flexibility to plan for and 
respond to, general adverse economic and industry conditions and 
changes in our business and the competitive environment;

•• requiring the dedication of a substantial portion of our cash flow from 

risks related to the Planned Spin-Off

The proposed spin-off of our China business is 
subject to various risks and uncertainties and 
may not be completed on the terms or timeline 
currently contemplated, if at all, and will involve 
significant time and attention, which could 
disrupt or adversely affect our business.

We have announced our intention to separate YUM’s China business from 
YUM into an independent, publicly-traded company by the end of 2016. 
This transaction, which is expected to be a U.S. tax-free spin-off of our 
China business, is complex in nature, subject to various conditions, and 
may be affected by unanticipated developments or changes in market, 
regulatory and certain other conditions. We expect to file a Registration 
Statement on Form 10 with the Securities and Exchange Commission 
(“SEC”) that will contain detailed information regarding the business 
proposed to be spun-off. Completion of the spin-off will be contingent 
upon a number of factors, including the effectiveness of the Registration 
Statement, final approval by our Board of Directors, receipt of a tax opinion 
and other conditions. For these and other reasons, the spin-off may not 
be completed as expected by the end of 2016, if at all.

Additionally, execution of the proposed spin-off will require significant time 
and attention from management, which may distract management from 
the operation of our business and the execution of our other initiatives. 
Our employees may also be distracted due to uncertainty about their 
future roles with each of the separate companies pending the completion 

of the spin-off. We may also experience increased difficulties in attracting, 
retaining and motivating key employees during the pendency of the 
spin-off and following its completion. Any such difficulties could have a 
material adverse effect on our financial condition, results of operations 
or cash flows.

The proposed spin-off may not achieve 
some or all of the expected benefits and may 
adversely affect our business.

Even if the proposed spin-off is completed, we may not achieve, or may 
not achieve in a timely fashion, some or all of the expected benefits of 
the spin-off and the spin-off may in fact adversely affect our business. For 
example, once the China business becomes independent, it may choose 
to pursue growth opportunities with brands or businesses unrelated to 
our Concepts, which could divert attention and resources away from the 
growth of our Concepts in China.

In addition, if the spin-off is completed, the Company’s operational and 
financial profile and the composition of the Company’s revenue will change 
materially. There can be no assurance that these changes will yield the 
benefits currently expected or intended or that the combined value of 
the common stock of the two publicly-traded companies following the 
completion of the proposed spin-off will be equal to or greater than what 
the value of our common stock would have been had the proposed 
spin-off not occurred.

9

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPart I Part I
Item 1B Unresolved Staff Comments

The spin-off transactions could result in 
substantial U.S. tax liability.

The spin-off will be conditioned on our receipt of an opinion of outside 
counsel, in form and substance satisfactory to us, substantially to the 
effect that, for U.S. federal income tax purposes, the spin-off and certain 
related transactions will qualify under Sections 355 and/or 368 of the 
U.S. Internal Revenue Code. The opinion will rely on various assumptions 
and representations as to factual matters made by the new China entity 
and us which, if inaccurate or incomplete in any material respect, would 
jeopardize the conclusions reached by such counsel in its opinion. The 
opinion will not be binding on the IRS or the courts, and there can be no 
assurance that the IRS or the courts will not challenge the conclusions 
stated in the opinion or that any such challenge would not prevail.

If, notwithstanding receipt of the opinion, the spin-off transaction were 
determined to be a taxable transaction, we would be treated as having 
sold shares of the new China entity in a taxable transaction, likely 
resulting in a significant taxable gain. In addition, each U.S. holder of 
our common stock who receives shares of the new China entity in the 
spin-off transaction would generally be treated as receiving a taxable 
distribution of property in an amount equal to the fair market value of 
the shares of the new China entity received. That distribution would be 
taxable to each such stockholder as a dividend to the extent of our current 
and accumulated earnings and profits. For each such stockholder, any 
amount that exceeded our earnings and profits would be treated first 
as a non-taxable return of capital to the extent of such stockholder’s 
tax basis in our shares of common stock with any remaining amount 
being taxed as a capital gain.

At the time of the spin-off, we will enter into a Tax Matters Agreement 
with the new China entity. The Tax Matters Agreement will address which 
company, YUM or the new China entity, will be responsible for any taxes 
imposed as a result of the spin-off transaction.

The spin-off may be subject to China indirect 
transfer tax.

The China State Administration of Taxation recently issued Bulletin 7 on 
Income arising from Indirect Transfers of Assets by Non-Resident Enterprises. 

Pursuant to Bulletin 7, an “indirect transfer” of People’s Republic of China 
(PRC) taxable assets, including equity interests in a PRC resident enterprise, 
by a non-resident enterprise, may be recharacterized and treated as a 
direct transfer of PRC taxable assets, if such arrangement does not have 
reasonable commercial purpose and the transferor has avoided payment 
of PRC enterprise income tax. As a result, gains derived from such an 
indirect transfer may be subject to PRC enterprise income tax of 10%.

We have evaluated the potential applicability of Bulletin 7 to our plan to 
separate our China business in a tax free restructuring and believe it is 
more likely than not that Bulletin 7 does not apply. We believe that the 
restructuring has reasonable commercial purpose.

However, given how recently Bulletin 7 was promulgated there are significant 
uncertainties regarding what constitutes a reasonable commercial purpose, 
how the safe harbor provisions for group restructurings are to be interpreted 
and how the taxing authorities will ultimately view our planned spin-off. As 
a result, our position could be challenged by the tax authorities resulting 
in a 10% tax assessed on the difference between the fair market value 
and the tax basis of the separated China business. As our tax basis in the 
China business is minimal, the amount of such a tax could be significant 
and have a material adverse effect on our results of operations and our 
financial condition.

If the proposed spin-off is consummated, 
there may be substantial changes in our 
stockholder base, which may cause the price 
of our common stock to fluctuate following 
the proposed spin-off.

Investors holding YUM’s common stock today may hold YUM common 
stock because of a decision to invest in a company with significant China 
or emerging markets exposure. If the proposed spin-off is completed, 
shares of YUM common stock will represent an investment in a company 
with less exposure to China, a key emerging market. This change may not 
match some holders’ investment strategies, which could cause investors to 
sell their shares of YUM common stock. Excessive selling pressure could 
cause the market price of YUM common stock to decrease following the 
completion of the proposed spin-off.

ItEM 1B  Unresolved Staff Comments

The Company has received no written comments regarding its periodic or current reports from the staff of the Securities and Exchange Commission 
that were issued 180 days or more preceding the end of its 2015 fiscal year and that remain unresolved.

10

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPart I Part I

ItEM 2  Properties

As of year end 2015, the Company’s Concepts owned approximately 
905 units and leased land, building or both for approximately 8,025 units 
worldwide. These units are further detailed as follows:

•• The China Division leased land, building or both in approximately 

5,770 units.

•• The KFC Division owned approximately 260 units and leased land, 

building or both in approximately 1,125 units.

•• The Pizza Hut Division owned approximately 110 units and leased land, 

building or both in approximately 650 units.

•• The Taco Bell Division owned approximately 535 units and leased land, 

building or both in approximately 360 units.

•• The India Division leased land, building or both in approximately 120 units.

Company-owned restaurants in China are generally leased for initial terms 
of 10 to 15 years and generally do not have renewal options. Historically, 
the Company has either been able to renew its China Division leases or 
enter into competitive leases at replacement sites without a significant 
impact on our operations, cash flows or capital resources. Company-owned 
restaurants in the U.S. with leases are generally leased for initial terms of 

15 or 20 years and generally have renewal options; however, Pizza Hut 
delivery/carryout units in the U.S. generally are leased for significantly shorter 
initial terms with shorter renewal options. Company-owned restaurants 
outside of China and the U.S. with leases have initial lease terms and 
renewal options that vary by country. The Company currently has land, 
buildings or both in approximately 825 units, not included in the property 
counts above, that it leases or subleases to franchisees, principally in the 
U.S., UK and China.

The China Division leases their corporate headquarters and research facilities 
in Shanghai, China. The KFC Division and Pizza Hut Division corporate 
headquarters and a KFC and Pizza Hut research facility in Plano, Texas 
are owned by Pizza Hut. Taco Bell leases its corporate headquarters and 
research facility in Irvine, California. The YUM corporate headquarters and 
a KFC research facility in Louisville, Kentucky are owned by the Company. 
Additional information about the Company’s properties is included in the 
Consolidated Financial Statements in Part II, Item 8.

The Company believes that its properties are generally in good operating 
condition and are suitable for the purposes for which they are being used.

ItEM 3  Legal Proceedings

The Company is subject to various lawsuits covering a variety of allegations. 
The Company believes that the ultimate liability, if any, in excess of amounts 
already provided for these matters in the Consolidated Financial Statements, 
is not likely to have a material adverse effect on the Company’s annual 
results of operations, financial condition or cash flows. Matters faced by 
the Company include, but are not limited to, claims from franchisees, 
suppliers, employees, customers and others related to operational, 
contractual or employment issues as well as claims that the Company 
has infringed on third party intellectual property rights. In addition, the 

Company brings claims from time-to-time relating to infringement of, or 
challenges to, our intellectual property, including registered marks. Finally, 
as a publicly-traded company, disputes arise from time to time with our 
shareholders, including allegations that the Company breached federal 
securities laws or that officers and/or directors breached fiduciary duties. 
Descriptions of current specific claims and contingencies appear in Note 
18, Contingencies, to the Consolidated Financial Statements included 
in Part II, Item 8, which Note is incorporated by reference into this item.

ItEM 4  Mine Safety Disclosures

Not applicable

11

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPart I Part I
Item 4 mine Safety Disclosures

Executive Officers of the registrant

The executive officers of the Company as of February 16, 2016, and their 
ages and current positions as of that date are as follows:

David C. Novak, 63, is Executive Chairman of the Board of YUM. He 
has served in this position since January 2015. Prior to this position, he 
served as Chairman of the Board and Chief Executive Officer of YUM from 
January 2001 to December 2014.

Greg Creed, 58, is Chief Executive Officer of YUM. He has served in 
this position since January 2015. He served as Chief Executive Officer 
of Taco Bell Division from January 2014 to December 2014 and as Chief 
Executive Officer of Taco Bell U.S. from 2011 to December 2013. Prior to 
this position, Mr. Creed served as President and Chief Concept Officer of 
Taco Bell U.S., a position he held beginning in December 2006.

Jonathan D. Blum, 57, is Senior Vice President, Chief Public Affairs Officer 
and Global Nutrition Officer of YUM. He has served as Senior Vice President 
and Chief Public Affairs Officer since July 1997. In March of 2012, his title 
and job responsibilities were expanded to include Global Nutrition Officer.

roger Eaton, 55, is Chief Executive Officer of KFC Division, a position 
he has held since August 2015. Prior to that, he served as President 
of KFC Division from January 2014 to August 2015 and as Chief 
Operations Officer of YUM from November 2011 to August 2015. Prior 
to these positions, Mr. Eaton served as Chief Executive Officer of KFC 
U.S. and YUM Operational Excellence Officer from February 2011 to 
November 2011.

David Gibbs, 52, is Chief Executive Officer of Pizza Hut Division. He 
has served in this position since January 2015. From January 2014 to 
December 2014, Mr. Gibbs served as President of Pizza Hut U.S. Prior 
to this position, Mr. Gibbs served as President and Chief Financial Officer 
of Yum! Restaurants International, Inc. (“YRI”) from May 2012 through 
December 2013. Mr. Gibbs served as Chief Financial Officer of YRI from 
January 2011 to April 2012. He was Chief Financial Officer of Pizza Hut 
U.S. from September 2005 to December 2010.

Patrick Grismer, 54, is Chief Financial Officer of YUM. He has served in 
this position since May 2012. Prior to this position, Mr. Grismer served as 
Chief Planning and Control Officer of YUM, a position he held beginning 
January 2011. Mr. Grismer served as Chief Financial Officer of YRI from 
June 2008 to January 2011.

Marc Kesselman, 44, is Chief Legal Officer, General Counsel and Corporate 
Secretary of YUM. He has served in this position since February 2016. 
Mr. Kesselman joined YUM from Dean Foods where he held the position 

of Executive Vice President, General Counsel, Corporate Secretary & 
Government Affairs from January 2015 to January 2016. Prior to this 
position, he worked at PepsiCo from January 2009 to December 2014, 
most recently serving as Senior Vice President and General Counsel of 
PepsiCo Americas Foods & Frito Lay North America. From May 2006 
to December 2008 he served as General Counsel of the United States 
Department of Agriculture.

Brian Niccol, 41, is Chief Executive Officer of Taco Bell Division, a position 
he has held since January 2015. From January 2014 to December 2014, 
Mr. Niccol served as President of Taco Bell Division. From May 2013 to 
December 2013 Mr. Niccol served as President of Taco Bell U.S. Mr. Niccol 
served as Chief Marketing and Innovation Officer of Taco Bell U.S. from 
October 2011 to April 2013. Prior to this position, he served as General 
Manager of Pizza Hut U.S. from February 2011 to September 2011. 
From September 2007 to January 2011 he was Chief Marketing Officer 
of Pizza Hut U.S.

Muktesh Pant, 61, is Chief Executive Officer of YUM’s China Division, a 
position he has held since August 2015. From January 2014 to August 
2015, he served as Chief Executive Officer of KFC Division. Prior to this 
position he served as Chief Executive Officer of YRI from December 2011 
to December 2013. Mr. Pant served as President of YRI from May 2010 
to December 2011 and as President of Global Brand Building for YUM 
from February 2009 to December 2011. He served as Chief Marketing 
Officer of YRI from July 2005 to May 2010.

David russell, 46, is Vice President, Finance and Corporate Controller of 
YUM. He has served in this position since December 2012. He has been 
Vice President and Corporate Controller since February 2011. Effective 
December 2012, his duties and title were expanded to include Vice 
President, Finance. From November 2010 to February 2011, Mr. Russell 
served as Vice President, Controller-Designate. From January 2008 to 
November 2010, he served as Vice President and Assistant Controller.

tracy Skeans, 43, is Chief People Officer of YUM, a position she has 
held since January 2016. From January 2015 to December 2015, she 
was President of Pizza Hut International. Prior to this position, Ms. Skeans 
served as Chief People Officer of Pizza Hut Division from December 2013 
to December 2014 and Chief People Officer of Pizza Hut U.S. from October 
2011 to November 2013. From June 2006 to September 2011, she also 
served as Director of Human Resources for Pizza Hut U.S.

Executive officers are elected by and serve at the discretion of the Board 
of Directors.

12

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 5 market for the Registrant’s Common Stock, Related Stockholder matters and Issuer Purchases of equity Securities

PART II

ITEM 5  Market for the Registrant’s Common Stock, 

Related Stockholder Matters and Issuer 
Purchases of Equity Securities

The Company’s Common Stock trades under the symbol YUM and is listed on the New York Stock Exchange (“NYSE”). The following sets forth the 
high and low NYSE composite closing sale prices by quarter for the Company’s Common Stock and dividends per common share.

Quarter
First
Second
Third
Fourth

Quarter
First
Second
Third
Fourth

2015

2014

High
$ 81.80
  94.88
  92.75
  83.42

Low
$ 70.01
  78.29
  76.10
  67.12

High
$ 77.40
  79.99
  83.29
  78.36

Low
$ 66.16
  73.20
  69.40
  67.23

Dividends
Declared
$ —
0.82
—
0.92

Dividends
Declared
$ 0.37
0.37
—
0.82

In 2015, the Company declared two cash dividends of $0.41 per share and two cash dividends of $0.46 per share of Common Stock, one of which had a 
distribution date of February 5, 2016. In 2014, the Company declared two cash dividends of $0.37 per share and two cash dividends of $0.41 per share 
of Common Stock, one of which had a distribution date of February 6, 2015. The Company currently targets, and will continue to target subsequent 
to the planned spin-off of our China business, an annual dividend payout ratio of 45% to 50% of net income.

As of February 9, 2016, there were 55,462 registered holders of record of the Company’s Common Stock.

13

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
 
 
 
 
 
PART II PART II
Item 5 market for the Registrant’s Common Stock, Related Stockholder matters and Issuer Purchases of equity Securities

Issuer Purchases of Equity Securities

The following table provides information as of December 26, 2015 with respect to shares of Common Stock repurchased by the Company during the 
quarter then ended:

Fiscal Periods
Period 10
9/6/15 – 10/3/15
Period 11
10/4/15 – 10/31/15
Period 12
11/1/15 – 11/28/15
Period 13
11/29/15 – 12/26/15
TOTAL

Total number
of shares
purchased 
(thousands)
—

Average price
paid per share
N/A

Total number of shares purchased as 
part of publicly announced plans or 
programs (thousands)
—

Approximate dollar value of shares 
that may yet be purchased under 
the plans or programs (millions)
763

$

1,914

4,006

5,506

$ 73.16

$  71.14

$ 73.56

11,426

$ 72.64

1,914

4,006

5,506

11,426

$

$

$

$

623

338

933

933

On November 20, 2014, our Board of Directors authorized share repurchases through May 2016 of up to $1 billion (excluding applicable transaction fees) 
of our outstanding Common Stock. On December 8, 2015, our Board of Directors authorized additional share repurchases through December 2016 
of up to $1 billion (excluding applicable transaction fees) of our outstanding Common Stock. As of December 26, 2015, we have remaining capacity to 
repurchase up to $933 million of Common Stock under the December 2015 authorization.

Stock Performance Graph

This graph compares the cumulative total return of our Common Stock to the cumulative total return of the S&P 500 Stock Index and the S&P 500 
Consumer Discretionary Sector, a peer group that includes YUM, for the period from December 23, 2010 to December 24, 2015, the last trading day 
of our 2015 fiscal year. The graph assumes that the value of the investment in our Common Stock and each index was $100 at December 23, 2010 
and that all dividends were reinvested.

In $

250.00

200.00

150.00

100.00

50.00

2010

YUM!

2011

2012

2013

2014

2015

S&P 500

S&P Consumer Discretionary

YUM
S&P 500
S&P Consumer Discretionary

12/23/2010
100
100
100

$
$
$

12/30/2011
121
102
106

$
$
$

12/28/2012
135
117
128

$
$
$

12/27/2013
158
156
186

$
$
$

12/26/2014
159
181
205

$
$
$

12/24/2015
165
182
227

$
$
$

14

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 6  Selected Financial Data

PART II PART II

SELECTED FINANCIAL DATA

YUM! BRANDS, INC. AND SUBSIDIARIES

(in millions, except per share and unit amounts)
Income Statement Data
Revenues

Company sales
Franchise and license fees and income
Total

Closures and impairment income (expenses)(a)
Refranchising gain (loss)(b)
Operating Profit(c)
Interest expense, net(c)
Income before income taxes
Net Income – including noncontrolling interest
Net Income – YUM! Brands, Inc.
Basic earnings per common share
Diluted earnings per common share
Diluted earnings per common share before Special Items(c)
Cash Flow Data
Provided by operating activities
Capital spending, excluding acquisitions and investments
Proceeds from refranchising of restaurants
Repurchase shares of Common Stock
Dividends paid on Common Stock
Balance Sheet Data
Total assets(h)
Long-term debt
Total debt
Other Data
Number of stores at year end

Company
Unconsolidated Affiliates
Franchisees & licensees
System

China Division system sales growth(d)

Reported
Local currency(e)

KFC Division system sales growth(d)

Reported
Local currency(e)

Pizza Hut Division system sales growth(d)

Reported
Local currency(e)

Taco Bell Division system sales growth(d)

Reported
Local currency(e)

India Division system sales growth(d)(f)

Reported
Local currency(e)

Shares outstanding at year end
Cash dividends declared per Common Share
Market price per share at year end

2015

2014

2013

2012

2011(g)

Fiscal Year

$ 11,145
1,960
13,105
(79)
(10)
  1,921
134
  1,787
  1,298
  1,293
2.97
2.92
3.18

$ 2,139
973
246
  1,200
730

$ 8,075
  3,054
  3,977

  8,927
796
  32,969
  42,692

$ 11,324
  1,955
13,279
(535)
33
  1,557
130
  1,427
  1,021
  1,051
2.37
2.32
3.09

$ 2,049
1,033
114
820
669

$ 8,334
  3,077
  3,344

8,664
757
32,125
41,546

$ 11,184
  1,900
13,084
(331)
100
  1,798
247
  1,551
  1,064
  1,091
2.41
2.36
2.97

$ 2,139
1,049
260
770
615

$ 8,695
  2,918
  2,989

8,097
716
31,420
40,233

—%  
2%

(4)%  
7%  

(2)%  
2%  

8%  
8%  

(9)%
(5)%

1%
1%

2%
6%

—%
1%

4%
4%

(1)%
3%

(1)%
(4)%

—%
3%

—%
1%

4%
4%

11%
20%

$ 11,833
  1,800
13,633
(37)
78
  2,294
149
  2,145
  1,608
  1,597
3.46
3.38
3.25

$ 2,294
1,099
364
965
544

$ 9,013
  2,932
  2,942

7,544
660
30,733
38,937

23%
20%

2%
6%

2%
5%

7%
9%

13%
29%

$ 10,893
  1,733
12,626
(135)
(72)
  1,815
156
  1,659
  1,335
  1,319
2.81
2.74
2.87

$ 2,170
940
246
752
481

$ 8,834
  2,997
  3,317

7,403
587
29,056
37,046

35%
29%

9%
4%

5%
2%

1%
(1)%

36%
35%

420
$
1.74
$ 74.00

434
$
1.56
$ 73.14

443
$
1.41
$ 73.87

451
$
1.24
$ 64.72

460
$
1.07
$ 59.01

15

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II PART II
Item 7 management’s Discussion and Analysis  of Financial Condition and Results of  Operations

(a)  Closures and impairment income (expense) includes $463 million and $295 million of Little Sheep impairment losses in 2014 and 2013 respectively. See Note 4. Additionally, 2011 included 

$80 million of net losses related to the divestitures of the Long John Silver’s and A&W All-American Food Restaurants brands.

(c) 

(b)  See Note 4 for discussion of Refranchising gain (loss) for fiscal years 2015, 2014 and 2013. Fiscal year 2012 included $122 million in net gains from refranchising restaurants in the U.S., 
primarily Taco Bells, and $70 million in losses related to the refranchising of our remaining Company-owned Pizza Hut UK dine-in restaurants. Fiscal year 2011 included a charge of $76 million 
as a result of our initial decision to refranchise or close all of our remaining Company-owned Pizza Hut UK dine-in restaurants. 
In addition to the results provided in accordance with U.S. Generally Accepted Accounting Principles (“GAAP”) throughout this document, the Company provides non-GAAP measurements 
which present operating results on a basis before Special Items. The Company uses earnings before Special Items as a key performance measure of results of operations for the purpose of 
evaluating performance internally and Special Items are not included in any of our segment results. This non-GAAP measurement is not intended to replace the presentation of our financial 
results in accordance with GAAP. Rather, the Company believes that the presentation of earnings before Special Items provides additional information to investors to facilitate the comparison 
of past and present results, excluding items that the Company does not believe are indicative of our ongoing operations due to their size and/or nature. 
2015, 2014 and 2013 Special Items are described in further detail within our Management’s Discussion and Analysis of Financial Condition and Results of Operations. Special Items in 2012 
positively impacted Operating Profit by $58 million, primarily due to $122 million in U.S. refranchising net gains and a $74 million gain on the acquisition of an additional interest in and 
resulting consolidation of Little Sheep, partially offset by $84 million in pension settlement charges and $70 million of losses associated with the refranchising of the Pizza Hut UK dine-in 
business. Special Items in 2011 negatively impacted Operating Profit by $187 million, primarily due to $86 million in losses and other costs relating to the divestitures of the Long John 
Silvers and A&W All-American Food Restaurants brands and $76 million in losses as a result of our initial decision to refranchise or close all of our remaining Company-owned Pizza Hut UK 
dine-in restaurants. Special items resulted in cumulative net tax benefits of $1 million and $123 million in 2012 and 2011, respectively.

(d)  System sales growth includes the results of all restaurants regardless of ownership, including company-owned, franchise, unconsolidated affiliate and license restaurants that operate 
our Concepts, except for non-company-owned restaurants for which we do not receive a sales-based royalty. Sales of franchise, unconsolidated affiliate and license restaurants typically 
generate ongoing franchise and license fees for the Company at a rate of 4% to 6% of sales. Franchise, unconsolidated affiliate and license restaurant sales are not included in Company 
sales on the Consolidated Statements of Income; however, the franchise and license fees are included in the Company’s revenues. We believe system sales growth is useful to investors as 
a significant indicator of the overall strength of our business as it incorporates all of our revenue drivers, Company and franchise same-store sales as well as net unit growth. 

(e)  Local currency represents the percentage change excluding the impact of foreign currency translation. These amounts are derived by translating current year results at prior year average 
exchange rates. We believe the elimination of the foreign currency translation impact provides better year-to-year comparability without the distortion of foreign currency fluctuations.
Effective the beginning of 2014, results from our Mauritius stores are included in KFC and Pizza Hut Divisions as applicable. While there was no impact to our consolidated results, this 
change negatively impacted India’s 2014 reported and local currency system sales growth by 10% and 11%, respectively.

(f) 

(g)  Fiscal years 2015, 2014, 2013 and 2012 include 52 weeks and fiscal year 2011 includes 53 weeks. Our fiscal calendar results in a 53rd week every five or six years. This impacts all of our 
U.S. businesses and certain of our international businesses that report on a period, as opposed to a monthly, basis within our global brand divisions. Our China and India Divisions report on 
a monthly basis and thus did not have a 53rd week in 2011.
The estimated impacts of the 53rd week on Company sales, Franchise and license fees and income and Operating Profit in 2011 were increases of $72 million, $19 million and $25 million, 
respectively. The $25 million Operating Profit benefit was offset throughout 2011 by investments, including franchise development incentives, as well as higher-than-normal spending, such 
as restaurant closures within our global brand divisions.
In 2015, we retrospectively adopted Accounting Standard Update (ASU) No. 2015-17, Balance Sheet Classification of Deferred Taxes. See Income Taxes section of Note 2. We have restated 
Total assets for 2014 to reflect this change, but have not restated 2013, 2012 or 2011.

(h) 

The selected financial data should be read in conjunction with the Consolidated Financial Statements.

ITEM PART II7  Management’s Discussion and Analysis  

of Financial Condition and Results of  
Operations

Introduction and Overview

The following Management’s Discussion and Analysis (“MD&A”), should be 
read in conjunction with the Consolidated Financial Statements (“Financial 
Statements”) in Item 8 and the Forward-Looking Statements and the Risk 
Factors set forth in Item 1A.

YUM! Brands, Inc. (“YUM” or the “Company”) operates, franchises or 
licenses a worldwide system of over 42,000 restaurants in more than 
130 countries and territories operating primarily under the KFC, Pizza Hut 
or Taco Bell (collectively the “Concepts”) brands. These three Concepts are 
the global leaders in the chicken, pizza and Mexican-style food categories, 
respectively. Of the over 42,000 restaurants, 21% are operated by the 
Company and its subsidiaries and 79% are operated by franchisees, 
licensees or unconsolidated affiliates.

As of December 26, 2015, YUM consists of five operating segments:

•• YUM China (“China” or “China Division”) which includes all operations 

in mainland China

•• YUM India (“India” or “India Division”) which includes all operations in 

India, Bangladesh, Nepal and Sri Lanka

•• The KFC Division which includes all operations of the KFC concept 

outside of China Division and India Division 

•• The Pizza Hut Division which includes all operations of the Pizza Hut 

concept outside of China Division and India Division

•• The Taco Bell Division which includes all operations of the Taco Bell 

concept outside of India Division

Effective January, 2016 the India Division was segmented by brand, 
integrated into the global KFC, Pizza Hut and Taco Bell Divisions, and is 
no longer a separate operating segment. While our consolidated results 
will not be impacted, we will restate our historical segment information 
during 2016 for consistent presentation.

In October, 2015 we announced our intent to separate YUM’s China 
business from YUM into an independent, publicly-traded company by 
the end of 2016. This transaction, which is expected to be a tax-free 
spin-off of our China business, will create two powerful, independent, 
focused growth companies with distinct strategies, financial profiles and 
investment characteristics. The new China entity will become a licensee 

16

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
 
PART II PART II
Item 7 management’s Discussion and Analysis of Financial Condition and Results of Operations

of YUM in mainland China, with exclusive rights to the KFC, Pizza Hut 
and Taco Bell concepts. Upon completion of the planned spin-off, YUM 
will become more of a “pure play” franchisor with more stable earnings, 
higher profit margins, lower capital requirements and stronger cash flow 
conversion. Consistent with this strategy YUM is targeting 96% franchisee 
ownership of its restaurants by the end of 2017.

•• The Company provides certain percentage changes excluding the 
impact of foreign currency translation (“FX” or “Forex”). These amounts 
are derived by translating current year results at prior year average 
exchange rates. We believe the elimination of the foreign currency 
translation impact provides better year-to-year comparability without 
the distortion of foreign currency fluctuations.

YUM has announced its intention to return substantial capital to shareholders 
prior to this planned spin-off, the majority of which will be funded by 
incremental borrowings. With this recapitalization, the Company is 
transitioning to a non-investment grade credit rating with a balance sheet 
more consistent with highly-levered peer restaurant franchise companies. 
Moreover, this will allow for an ongoing return-of-capital framework that will 
seek to optimize the Company’s long-term growth rate on a per-share basis.

Completion of the spin-off will be subject to certain conditions, including 
receiving final approval from the YUM Board of Directors, receipt of 
various regulatory approvals, receipt of an opinion of counsel with respect 
to certain tax matters, the effectiveness of filings related to public listing 
and applicable securities laws, and other terms and conditions as may 
be determined by the Board of Directors. There can be no assurance 
regarding the ultimate timing of the proposed transaction or that the 
transaction will be completed.

Our historical ongoing earnings growth model has targeted a 10% earnings 
per share (“EPS”) growth rate, which was based on Operating Profit growth 
targets of 15% in China, 10% for our KFC Division, 8% for our Pizza Hut 
Division, and 6% for our Taco Bell Division. See the Division discussions 
within the Results of Operations section of this MD&A for further details 
on our Divisions’ 2015 targets.

YUM’s 2016 Operating Profit is expected to grow 10% in constant currency, 
including the impact of 2016 having a 53rd week. While we expect to spin 
off our China business prior to the end of 2016, this target assumes our 
China business will remain part of YUM through the end of 2016. YUM’s 
2016 target is based on Operating Profit growth instead of EPS growth 
given the uncertainties surrounding the specific timing and pricing of our 
2016 shareholder capital returns.

Subsequent to the spin-off of our China business, we are targeting about 
15% ongoing EPS growth for the new China entity and about 15% ongoing 
total shareholder return for the remaining ongoing YUM business. The new 
China entity’s 15% EPS growth includes contributions from both Operating 
Profit and financial strategies such as share repurchases. YUM’s 15% 
total shareholder return includes ongoing Operating Profit growth targets 
of 10% for our KFC Division, 8% for our Pizza Hut Division and 6% for 
our Taco Bell Division, which are consistent with our historical ongoing 
earnings growth model. The 15% total shareholder return also includes 1% 
to 2% growth from the China license fee, 3% to 5% growth from financial 
strategies and approximately 2% yield from dividends.

We intend for this MD&A to provide the reader with information that will assist 
in understanding our results of operations, including performance metrics 
that management uses to assess the Company’s performance. Throughout 
this MD&A, we commonly discuss the following performance metrics:

Results of Operations

Summary

All comparisons within this summary are versus the same period a year 
ago and exclude the impact of Special Items. All system sales growth 
and Operating Profit comparisons exclude the impact of foreign currency.

2015 diluted EPS increased 3% to $3.18 per share versus our target of 
10% growth, as sales and profits at our China Division did not recover as 
strongly as expected and adverse foreign currency translation significantly 
impacted reported earnings.

•• System sales growth includes the results of all restaurants regardless 
of ownership, including company-owned, franchise, unconsolidated 
affiliate and license restaurants that operate our Concepts, except for 
non-company-owned restaurants for which we do not receive a sales-
based royalty. Sales of franchise, unconsolidated affiliate and license 
restaurants typically generate ongoing franchise and license fees for 
the Company at a rate of 4% to 6% of sales. Franchise, unconsolidated 
affiliate and license restaurant sales are not included in Company sales 
on the Consolidated Statements of Income; however, the franchise and 
license fees are included in the Company’s revenues. We believe system 
sales growth is useful to investors as a significant indicator of the overall 
strength of our business as it incorporates all of our revenue drivers, 
Company and franchise same-store sales as well as net unit growth.

•• Same-store sales growth is the estimated percentage change in sales 
of all restaurants that have been open and in the YUM system one 
year or more. 

•• Company Restaurant profit (“Restaurant profit”) is defined as Company 
sales less expenses incurred directly by our Company-owned restaurants 
in generating Company sales. Company restaurant margin as a percentage 
of sales is defined as Restaurant profit divided by Company sales. Within 
the Company Sales and Restaurant Profit analysis, Store Portfolio 
Actions represent the net impact of new unit openings, acquisitions, 
refranchising and store closures, and Other primarily represents the 
impact of same-store sales as well as the impact of changes in costs 
such as inflation/deflation.

•• In addition to the results provided in accordance with U.S. Generally 
Accepted Accounting Principles (“GAAP”) throughout this MD&A, the 
Company provides non-GAAP measurements which present operating 
results on a basis before Special Items. The Company uses earnings 
before Special Items as a key performance measure of results of 
operations for the purpose of evaluating performance internally and 
Special Items are not included in any of our segment results. This 
non-GAAP measurement is not intended to replace the presentation 
of our financial results in accordance with GAAP. Rather, the Company 
believes that the presentation of earnings before Special Items provides 
additional information to investors to facilitate the comparison of past 
and present results, excluding those items that the Company does 
not believe are indicative of our ongoing operations due to their size 
and/or nature.

•• All Note references herein refer to the Notes to the Financial Statements. 
Tabular amounts are displayed in millions of U.S. dollars except per 
share and unit count amounts, or as otherwise specifically identified. 
Percentages may not recompute due to rounding.

We expected China Division sales and profits to grow significantly in the 
second half of 2015 as we recovered from the adverse publicity in July 
2014 surrounding improper food handling practices of a former supplier. 
China Division sales initially turned significantly positive as we lapped the 
July 2014 supplier incident, but overall sales in the second half of 2015 
trailed our expectations, particularly at Pizza Hut Casual Dining. KFC China 
grew same stores sales 3% in Q3 and 6% in Q4, while Pizza Hut Casual 
Dining same-store sales declined 1% in Q3 and 8% in Q4. For the year 
China Division same-store sales declined 4%.

17

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 7 management’s Discussion and Analysis of Financial Condition and Results of Operations

Foreign currency translation from our international operations negatively impacted EPS growth by 6 percentage points.

2015 financial highlights are below:

System Sales Growth (Decline)
Operating Profit Growth (Decline)
Same Store Sales Growth (Decline)
New Unit Openings

Worldwide

China 
Division

KFC 
Division

Pizza Hut 
Division

Taco Bell 
Division

India  
Division

2%
8%
(4)%

743

7%
8%
3%

2%
1%
1%

715

577

8%
12%
5%

276

(5)%
(118)%
(13)%
54

The Consolidated Results of Operations for the years to date ended December 26, 2015, December 27, 2014 and December 28, 2013 are presented 
below:

Company sales
Franchise and license fees and income
Total Revenues
Restaurant Profit
Restaurant Margin %
Operating Profit
Interest expense, net
Income tax provision
Net Income – including noncontrolling interests
Net Income (loss) – noncontrolling interests
Net Income – YUM! Brands, Inc.
Diluted EPS(a)
Diluted EPS Before Special Items(a)
Reported Effective Tax Rate
Effective Tax Rate Before Special Items

(a)  See Note 3 for the number of shares used in these calculations.

System Sales Growth, reported
System Sales Growth, excluding FX

Unit Count
Franchise & License
Company-owned
Unconsolidated Affiliates

2015
$ 11,145
1,960
$ 13,105
$ 1,786

Amount
2014
$ 11,324 
1,955 
$ 13,279
$ 1,642

2013
$ 11,184 
1,900 
$ 13,084
$ 1,683

16.0%

14.5%

15.0%

$ 1,921
134
489
1,298
5
$ 1,293
2.92
$
3.18
$
27.3%
25.6%

$ 1,557
130 
406 
1,021 
(30)
$ 1,051
2.32
$
3.09
$
28.5%
25.5%

$ 1,798
247 
487 
1,064 
(27)
$ 1,091
2.36
$
2.97
$
31.4%
28.0%

2015
32,969
8,927
796
42,692

2014
32,125
8,664
757
41,546

2013
31,420
8,097
716
40,233

% B/(W)

2015
(2)
—
(1)
9

2014
1 
3 
1 
(2)

1.5 ppts.
23
(4)
(20)
27
NM
23
26
3

(0.5) ppts.
(13)
47 
17
(4)
(12)
(4)
(2)
4 

2015

2014

(1)%
5%

2%
3%

% Increase  
(Decrease)

2015
3
3
5
3

2014
2
7
6
3

18

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
PART II PART II
Item 7 management’s Discussion and Analysis of Financial Condition and Results of Operations

Special Items

Special Items, along with the reconciliation to the most comparable GAAP financial measure, are presented below.

Year

Detail of Special Items
Gains (losses) associated with the refranchising of equity markets outside the U.S. (See Note 4)
Costs associated with KFC U.S. Acceleration Agreement (See Note 4)
Loss associated with planned sale of aircraft (See Note 7)
Costs associated with the planned spin-off of the China business and YUM recapitalization(a)
U.S. Refranchising gain (loss)(b)
Little Sheep impairment (See Note 4)
Other Special Items Income (Expense)(c)
Special Items Income (Expense) – Operating Profit
Losses related to the extinguishment of debt – Interest Expense, net (See Note 4)
Special Items Income (Expense) before income taxes
Tax Benefit (Expense) on Special Items(d)
Special Items Income (Expense), net of tax – including noncontrolling interests
Special Items Income (Expense), net of tax – noncontrolling interests (See Note 4)
Special Items Income (Expense), net of tax – YUM! Brands, Inc.
Average diluted shares outstanding
Special Items diluted EPS

Reconciliation of Operating Profit Before Special Items to Reported Operating Profit
Operating Profit before Special Items
Special Items Income (Expense) – Operating Profit
Reported Operating Profit

Reconciliation of EPS Before Special Items to Reported EPS
Diluted EPS before Special Items
Special Items EPS
Reported EPS

Reconciliation of Effective Tax Rate Before Special Items to Reported Effective Tax Rate
Effective Tax Rate before Special Items
Impact on Tax Rate as a result of Special Items(d)
Reported Effective Tax Rate

$

2015
(96)
(72)
(15)
(9)
75
—
1
(116)
—
(116)
(1)
(117)
—
(117)
443
$ (0.26)

$

$

2014
7
—
—
—
6
(463)
3
(447)
—
(447)
72
(375)
26
(349)
453
$ (0.77)

$

$

2013
—
—
—
—
91
(295)
(18)
(222)
(118)
(340)
41
(299)
19
(280)
461
$ (0.61)

$

$ 2,037
(116)
$ 1,921

$ 2,004
(447)
$ 1,557

$ 2,020
(222)
$ 1,798

$

$

3.18
(0.26)
2.92

$

$

3.09
(0.77)
2.32

$

$

2.97
(0.61)
2.36

25.6%  
1.7%  

25.5%  
3.0%  

27.3%

28.5%

28.0%
3.4%
31.4%

(a)  We have incurred $9 million of expenses for initiatives related to the planned spin-off of our China business into an independent publicly-traded company and our recapitalization plan.
(b)  The refranchising gains in 2015 and 2013 were primarily due to gains on sales of Taco Bell restaurants.
(c)  Other Special Items Income (Expense) in 2013 primarily includes pension settlement charges of $10 million related to a program where the company allowed certain former employees the 
opportunity to voluntarily elect an early payout of their pension benefits, the majority of which were funded from existing pension plan assets, and $5 million of expense relating to U.S. G&A 
productivity initiatives and realignment of resources (primarily severance and early retirement costs) undertaken in conjunction with the refranchising of restaurants in the U.S. 

(d)  The tax benefit (expense) was determined based upon the impact of the nature, as well as the jurisdiction of the respective individual components within Special Items.

19

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II PART II
Item 7 management’s Discussion and Analysis of Financial Condition and Results of Operations

China Division

The China Division has 7,176 units, predominately KFC and Pizza Hut Casual Dining restaurants which are the leading quick service and casual dining 
restaurant brands, respectively, in mainland China. Given our strong competitive position, a growing economy and a population of approximately 1.4 billion 
in mainland China, the Company has rapidly added KFC and Pizza Hut Casual Dining restaurants and accelerated the development of Pizza Hut Home 
Service (home delivery). For 2015, China Division targeted mid-single-digit same-store sales growth, moderate margin improvement, at least 700 new 
unit openings and Operating Profit growth of at least 15%.

Company sales
Franchise and license fees and income
Total revenues
Restaurant profit
Restaurant margin %

% B/(W)
2015

2015
$ 6,789
120
$ 6,909
$ 1,077

2014
$ 6,821
113
$ 6,934
$ 1,009

2013
$ 6,800
105
$ 6,905
$ 1,050

Reported
—
7
—
7

Ex FX
1
9
2
9

% B/(W)
2014

Reported
—
7
—
(4)

Ex FX
1
7
1
(4)

15.9%

14.8%

15.4%

1.1 ppts.

1.0 ppts.

(0.6)   ppts.

(0.6)   ppts.

G&A expenses
Operating Profit

$
$

397
757

$
$

391
713

$
$

357
777

(2)
6

(3)
8

(9)
(8)

(9)
(8)

2015

2014

System Sales Growth, reported
System Sales Growth, excluding FX
Same-Store Sales Growth (Decline) %

Unit Count
Company-owned
Unconsolidated Affiliates
Franchise & License

Company-owned
Unconsolidated Affiliates
Franchise & License
Total

Company-owned
Unconsolidated Affiliates
Franchise & License
Total

—%
2%
(4)%

% Increase  
(Decrease)

2015
5,768
796
612
7,176

2014
5,417
757
541
6,715

Closures
(198)
(15)
(69)
(282)

Closures
(195)
(14)
(56)
(265)

Refranchised
(90)
—
90
—

Refranchised
(79)
—
79
—

2013
5,026
716
501
6,243

Acquired
3
—
(3)
—

Acquired
1
—
(1)
—

2015
6
5
13
7

Other
—
(4)
4
—

Other
—
(1)
1
—

2014
5,417
757
541
6,715

2013
5,026
716
501
6,243

New Builds
636
58
49
743

New Builds
664
56
17
737

1%
1%
(5)%

2014
8
6
8
8

2015
5,768
796
612
7,176

2014
5,417
757
541
6,715

20

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 7 management’s Discussion and Analysis of Financial Condition and Results of Operations

Company Sales and Restaurant Profit

The changes in Company sales and Restaurant profit were as follows:

Income / (Expense)
Company sales
Cost of sales
Cost of labor
Occupancy and other
Restaurant Profit

Income / (Expense)
Company sales
Cost of sales
Cost of labor
Occupancy and other
Restaurant Profit

2015 vs. 2014

Store Portfolio 
Actions
363
$
(102)
(70)
(108)
83

$

Other
(262)
108
63
97
6

$

$

2014 vs. 2013

Store Portfolio 
Actions
358
$
(104)
(75)
(124)
55

$

Other
(322)
151
26
52
(93)

$

$

2014
$ 6,821
(2,207)
(1,407)
(2,198)
$ 1,009

2013
$ 6,800
(2,258)
(1,360)
(2,132)
$ 1,050

FX
(133)
42
28
42
(21)

FX
(15)
4
2
6
(3)

$

$

$

$

2015
$ 6,789
(2,159)
(1,386)
(2,167)
$ 1,077

2014
$ 6,821
(2,207)
(1,407)
(2,198)
$ 1,009

In 2015, the increase in Company sales and Restaurant profit associated with store portfolio actions was driven by net new unit growth partially offset 
by the impact of refranchising. Significant other factors impacting Company sales and/or Restaurant profit were labor efficiencies and lower utilities, 
partially offset by wage inflation of 8%, company same-store sales declines of 4% and commodity inflation of 1%. See the Summary at the beginning 
of this section for discussion of China sales.

In 2014, the increase in Company sales and Restaurant profit associated with store portfolio actions was driven by net new unit growth. Significant other 
factors impacting Company sales and/or Restaurant profit were wage rate inflation of 9% and same-store sales declines of 5% which led to inefficiencies 
in Cost of sales, partially offset by labor efficiencies and lower advertising expense.

Franchise and License Fees and Income

In 2015, the increase in Franchise and license fees and income, excluding the impact of foreign currency translation, was driven by the impact  
of refranchising and net new unit growth, partially offset by franchise and license same-store sales declines of 2%.

In 2014, the increase in Franchise and license fees and income, excluding the impact of foreign currency translation, was driven by the impact  
of refranchising, partially offset by franchise and license same-store sales declines of 4%.

G&A Expenses

In 2015 and 2014, the increase in G&A expenses, excluding the impact of foreign currency translation, was driven by higher compensation costs due 
to wage inflation and higher headcount.

Operating Profit

In 2015, the increase in Operating Profit, excluding the impact of foreign currency translation, was driven by net new unit growth and lower restaurant 
operating costs, partially offset by same-store sales declines, decreased Other income due to lower insurance recoveries related to the 2012 poultry 
supply incident and higher closure and impairment expenses. See the Summary at the beginning of this section for discussion of China sales.

In 2014, the decrease in Operating Profit, excluding the impact of foreign currency translation, was driven by same-store sales declines, higher restaurant 
operating costs and higher G&A expenses, partially offset by net new unit growth and increased Other income due to an insurance recovery related to 
the 2012 poultry supply incident.

21

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II PART II
Item 7 management’s Discussion and Analysis of Financial Condition and Results of Operations

KFC Division

The KFC Division has 14,577 units, approximately 70% of which are located outside the U.S. The KFC Division has experienced significant unit growth 
in emerging markets, which comprised approximately 40% of both the Division’s units and profits, respectively, as of the end of 2015. Additionally, 90% 
of the KFC Division units were operated by franchisees and licensees as of the end of 2015. For 2015, KFC Division targeted at least 425 net new 
international units, low-single-digit same-store sales growth and Operating Profit growth of 10%.

% B/(W)
2015

% B/(W)
2014

Company sales
Franchise and license fees and income
Total revenues
Restaurant profit
Restaurant margin %

2015
$ 2,106
842
$ 2,948
312
$
14.8%

2014
$ 2,320
873
$ 3,193
308
$
13.3%

2013
$ 2,192
844
$ 3,036
277
$
12.6%

Reported
(9)
(4)
(8)
1

1.5 ppts.

Ex FX
5
7
6
16
1.4 ppts.

Reported
6
4
5
12
0.7 ppts.

Ex FX
9
7
8
14
0.7 ppts.

G&A expenses
Operating Profit

$
$

386
677

$
$

383
708

$
$

391
649

(1)
(4)

(12)
8

2
9

—
13

2015

2014

System Sales Growth, reported
System Sales Growth, excluding FX
Same-Store Sales Growth %

Unit Count
Franchise & License
Company-owned

Franchise & License
Company-owned
Total

Franchise & License
Company-owned
Total

2015
13,189
1,388
14,577

2014
12,874
1,323
14,197

2014
12,874
1,323
14,197

2013
12,647
1,257
13,904

New Builds
609
106
715

New Builds
553
123
676

Closures
(302)
(22)
(324)

Refranchised
31
(31)
—

Closures
(356)
(22)
(378)

Refranchised
39
(39)
—

2013
12,647
1,257
13,904

Acquired
(12)
12
—

Acquired
(4)
4
—

2015
2
5
3

Other
(11)
—
(11)

Other
(5)
—
(5)

(4)%
7%
3%

% Increase  
(Decrease)

2%
6%
3%

2014
2
5
2

2015
13,189
1,388
14,577

2014
12,874
1,323
14,197

Company Sales and Restaurant Profit

The changes in Company sales and Restaurant profit were as follows:

Income / (Expense)
Company sales
Cost of sales
Cost of labor
Occupancy and other
Restaurant Profit

Income / (Expense)
Company sales
Cost of sales
Cost of labor
Occupancy and other
Restaurant Profit

22

2015 vs. 2014

2014
$ 2,320
(809)
(552)
(651)
308

$

Store Portfolio 
Actions
54
$
(25)
(8)
(16)
5

$

Other
65
2
(16)
(6)
45

$

$

2014 vs. 2013

2013
$ 2,192
(766)
(521)
(628)
277

$

Store Portfolio 
Actions
110
$
(43)
(25)
(38)
4

$

Other
79
(26)
(16)
(3)
34

$

$

FX
(333)
115
79
93
(46)

FX
(61)
26
10
18
(7)

$

$

$

$

2015
$ 2,106
(717)
(497)
(580)
312

$

2014
$ 2,320
(809)
(552)
(651)
308

$

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II PART II
Item 7 management’s Discussion and Analysis of Financial Condition and Results of Operations

In 2015, the increase in Company sales and Restaurant profit associated with store portfolio actions were driven by international net new unit growth 
partially offset by refranchising. Significant other factors impacting Company sales and/or Restaurant profit were company same-store sales growth of 3%.

In 2014, the increase in Company sales associated with store portfolio actions was driven by international net new unit growth and the impact of 
the acquisition of restaurants in Turkey from an existing franchisee in April 2013, partially offset by refranchising. Significant other factors impacting 
Company sales and/or Restaurant profit were Company same-store sales growth of 4%, which was partially offset by higher restaurant operating costs 
in international markets.

Franchise and License Fees and Income

In 2015, the increase in Franchise and license fees and income, excluding the impact of foreign currency translation, was driven by growth in international 
net new units, franchise and license same-store sales growth of 3% and refranchising.

In 2014, the increase in Franchise and license fees and income, excluding the impact of foreign currency translation, was driven by growth in international 
net new units and franchise and license same-store sales growth of 2%.

G&A Expenses

In 2015, the increase in G&A expenses, excluding the impact of foreign currency translation, was driven by higher incentive compensation, increased 
headcount in international markets and higher pension costs, including lapping the favorable resolution of a pension issue in the UK during 2014.

In 2014, G&A expenses, excluding the impact of foreign currency translation, were even with prior year as the impact of higher headcount in strategic 
international markets, higher incentive compensation costs and the impact of the acquisition of restaurants in Turkey from an existing franchisee in 
April 2013 was offset by lower pension costs in 2014 including the favorable resolution of a pension issue in the UK.

Operating Profit

In 2015, the increase in Operating Profit, excluding the impact of foreign currency translation, was driven by same-store sales growth and international 
net new units, partially offset by higher G&A expenses.

In 2014, the increase in Operating Profit, excluding the impact of foreign currency translation, was driven by growth in same-store sales and international 
net new units, partially offset by higher restaurant operating costs in international markets.

Pizza Hut Division

The Pizza Hut Division has 13,728 units, approximately 60% of which are located in the U.S. The Pizza Hut Division operates as one brand that uses 
multiple distribution channels including delivery, dine-in and express (e.g. airports). Emerging markets comprised approximately 20% of both units and 
profits for the Division as of the end of 2015. Additionally, 94% of the Pizza Hut Division units were operated by franchisees and licensees as of the end 
of 2015. For 2015, Pizza Hut targeted at least 400 net new units, mid-single-digit same-store sales growth and 10% Operating Profit growth.

$

2015
609
536
$ 1,145
59
$
9.7%
266
289

$
$

$

2014
607
541
$ 1,148
50
$
8.2%
246
295

$
$

Company sales
Franchise and license fees and income
Total revenues
Restaurant profit
Restaurant margin %
G&A expenses
Operating Profit

System Sales Growth, reported
System Sales Growth, excluding FX
Same-Store Sales Growth (Decline) %

Unit Count
Franchise & License
Company-owned

$

2013
609
538
$ 1,147
71
$
11.7%
224
339

$
$

% B/(W)
2015

% B/(W)
2014

Reported
—
(1)
—
19
1.5 ppts.

(8)
(2)

Ex FX
3
3
3
16
1.0 ppts.
(13)
1

Reported
—
1
—
(30)
(3.5) ppts.
(10)
(13)

Ex FX
(1)
2
1
(32)
(3.7) ppts.
(11)
(13)

2015

2014

(2)%
2%
1%

% Increase  
(Decrease)

2015
12,969
759
13,728

2014
12,814
788
13,602

2013
12,601
732
13,333

2015
1
(4)
1

—%
1%
(1)%

2014
2
8
2

23

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 7 management’s Discussion and Analysis of Financial Condition and Results of Operations

Franchise & License
Company-owned
Total

Franchise & License
Company-owned
Total

2014
12,814
788
13,602

2013
12,601
732
13,333

New Builds
522
55
577

New Builds
586
91
677

Closures
(418)
(38)
(456)

Refranchised
90
(90)
—

Closures
(359)
(48)
(407)

Refranchised
6
(6)
—

Acquired
(44)
44
—

Acquired
(19)
19
—

Other
5
—
5

Other
(1)
—
(1)

2015
12,969
759
13,728

2014
12,814
788
13,602

Company Sales and Restaurant Profit

The changes in Company sales and Restaurant profit were as follows:

Income / (Expense)
Company sales
Cost of sales
Cost of labor
Occupancy and other
Restaurant Profit

Income / (Expense)
Company sales
Cost of sales
Cost of labor
Occupancy and other
Restaurant Profit

2015 vs. 2014

Store Portfolio 
Actions
24
$
(7)
(6)
(9)
2

$

Other
(4)
12
(2)
(1)
5

$

$

FX
(18)
6
6
8
2

$

$

2015
609
(169)
(190)
(191)
59

$

$

2014 vs. 2013

Store Portfolio 
Actions
21
$
(7)
(9)
(8)
(3)

$

Other
(24)
—  
4
—  
(20)

$

$

$

$

FX
1
—  
—  
1
2

$

$

2014
607
(180)
(188)
(189)
50

2014
607
(180)
(188)
(189)
50

2013
609
(173)
(183)
(182)
71

$

$

$

$

In 2015, the increase in Company sales and Restaurant profit associated with store portfolio actions was driven by the impact of acquisitions in Canada 
and the U.S. and net new unit growth, partially offset by refranchising. Significant other factors impacting Company sales and/or Restaurant profit were 
commodity deflation, primarily in the U.S., partially offset by company same-store sales declines of 1%.

In 2014, the increase in Company sales associated with store portfolio actions was driven by the impact of net new unit growth, the acquisition of 
restaurants in the U.S. and the acquisition of restaurants in Turkey from an existing franchisee in April 2013, partially offset by refranchising. Significant 
other factors impacting Company sales and/or Restaurant profit were company same-store sales declines of 4%, commodity inflation, primarily in the 
U.S., and higher self-insurance costs.

Franchise and License Fees and Income

In 2015, the increase in Franchise and license fees and income, excluding the impact of foreign currency translation, was driven by net new unit growth. 
Franchise and license same-store sales grew 1%.

In 2014, the increase in Franchise and license fees and income, excluding the impact of foreign currency translation, was driven by net new unit growth. 
Franchise and license same-store sales declined 1%.

G&A Expenses

In 2015, the increase in G&A expenses, excluding the impact of foreign currency translation, was driven by strategic international investments and 
higher U.S. pension costs.

In 2014, the increase in G&A expenses, excluding the impact of foreign currency translation, was driven by strategic international investments, higher 
litigation costs and lapping a pension curtailment gain in the first quarter of 2013 related to one of our UK pension plans, partially offset by lower pension 
costs in the U.S.

Operating Profit

In 2015, the increase in Operating Profit, excluding the impact of foreign currency translation, was driven by net new unit growth and same-store sales 
growth, partially offset by higher G&A expenses.

In 2014, the decrease in Operating Profit, excluding the impact of foreign currency translation, was driven by higher G&A expenses, same-store sales 
declines and higher restaurant operating costs, partially offset by net new unit growth.

24

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II PART II
Item 7 management’s Discussion and Analysis of Financial Condition and Results of Operations

Taco Bell Division

The Taco Bell Division has 6,400 units, the vast majority of which are in the U.S. The Company owns 15% of the Taco Bell units in the U.S., where the 
brand has historically achieved high restaurant margins and returns. For 2015, Taco Bell targeted about 150 net new units, low-single-digit same-store 
sales growth and Operating Profit growth of 6%.

2015

2014

2013

Reported

Ex FX

Reported

Ex FX

% B/(W)
2015

% B/(W)
2014

Company sales
Franchise and license fees and income
Total revenues
Restaurant profit
Restaurant margin %
G&A expenses
Operating Profit

$ 1,541
447
$ 1,988
343
$
22.3%
228
539

$
$

$ 1,452
411
$ 1,863
274
$
18.9%
185
480

$
$

$ 1,474
395
$ 1,869
287
$
19.5%
206
456

$
$

6
9
7
25
3.4 ppts.
(23)
12

6
9
7
25
3.4 ppts.
(23)
12

(2)
4
—
(5)

(2)
4
—
(5)

(0.6) ppts.

(0.6) ppts.

10
5

10
5

2015

2014

System Sales Growth, reported
System Sales Growth, excluding FX
Same-Store Sales Growth %

Unit Count
Franchise & License
Company-owned

Franchise & License
Company-owned
Total

Franchise & License
Company-owned
Total

8%
8%
5%

% Increase  
(Decrease)

2015
5,506
894
6,400

2014
5,273
926
6,199

2014
5,273
926
6,199

2013
5,157
891
6,048

New Builds
239
37
276

New Builds
209
27
236

Closures
(80)
(4)
(84)

Refranchised
65
(65)
—

Closures
(90)
(1)
(91)

Refranchised
3
(3)
—

2013
5,157
891
6,048

Acquired
—
—
—

Acquired
(12)
12
—

2015
4
(3)
3

Other
9
—
9

Other
6
—
6

4%
4%
3%

2014
2
4
2

2015
5,506
894
6,400

2014
5,273
926
6,199

Company Sales and Restaurant Profit

The changes in Company sales and Restaurant profit were as follows:

Income / (Expense)
Company sales
Cost of sales
Cost of labor
Occupancy and other
Restaurant Profit

Income / (Expense)
Company sales
Cost of sales
Cost of labor
Occupancy and other
Restaurant Profit

2015 vs. 2014

Store Portfolio 
Actions
38
$
(10)
(12)
(11)
5

$

Other
51
20
(1)
(6)
64

$

$

2015
$ 1,541
(421)
(427)
(350)
343

$

2014 vs. 2013

Store Portfolio 
Actions
(47)
$
14
14
12
(7)

$

Other
25
(21)
(9)
(1)
(6)

$

$

2014
$ 1,452
(431)
(414)
(333)
274

$

2014
$ 1,452
(431)
(414)
(333)
274

$

2013
$ 1,474
(424)
(419)
(344)
287

$

25

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II PART II
Item 7 management’s Discussion and Analysis of Financial Condition and Results of Operations

In 2015, the increase in Company sales and Restaurant profit associated with store portfolio actions was driven by net new unit growth. Significant other 
factors impacting Company sales and/or Restaurant profit were company same-store sales growth of 4% and commodity deflation.

In 2014, the decrease in Company sales and Restaurant profit associated with store portfolio actions was driven by refranchising, partially offset by net 
new unit growth. Significant other factors impacting Company sales and/or Restaurant profit were commodity inflation and higher food and labor costs 
due to the launch of breakfast in the U.S., partially offset by company same-store sales growth of 2%.

Franchise and License Fees and Income

In 2015, the increase in Franchise and license fees and income was driven by franchise and license same-store sales growth of 5%, net new unit growth 
and lapping franchise incentives provided in the first quarter of 2014 related to the national launch of breakfast.

In 2014, the increase in Franchise and license fees and income was driven by same-store sales growth of 3%, refranchising and net new unit growth, 
partially offset by franchise incentives provided in the first quarter of 2014 related to the launch of breakfast.

G&A Expenses

In 2015, the increase in G&A expenses was driven by higher incentive compensation costs, investment spending on strategic growth and technology 
initiatives, higher U.S. pension costs, higher litigation costs and the creation of the Live Más Scholarship.

In 2014, the decrease in G&A expenses was driven by lower U.S. pension costs and lower incentive compensation costs.

Operating Profit

In 2015, the increase in Operating Profit was driven by same-store sales growth and net new unit growth, partially offset by higher G&A expenses.

In 2014, the increase in Operating Profit was driven by same-store sales growth, lower G&A expenses and net new unit growth, partially offset by higher 
restaurant operating costs.

India Division

The India Division has 811 units, predominately KFC and Pizza Hut restaurants. Effective January, 2016 the India Division was segmented by brand, 
integrated into the global KFC, Pizza Hut and Taco Bell Divisions, and is no longer a separate operating segment. While our consolidated results will 
not be impacted, we will restate our historical segment information during 2016 for consistent presentation.

Total revenues(a)
Operating Profit (loss)

2015

115
(19)

$
$

2014

141
(9)

$
$

2013

Reported

Ex FX

Reported

Ex FX

$
$

127
(15)

(18)
(108)

(14)
(118)

11
39

16
35

% B/(W)
2015

% B/(W)
2014

System Sales Growth, reported(a)
System Sales Growth, excluding FX(a)
Same-Store Sales Growth (Decline)%

Unit Count
Franchise & License
Company-owned

Franchise & License
Company-owned
Total

Franchise & License
Company-owned
Total

2015

2014

(9)%
(5)%
(13)%

(1)%
3%
(5)%

% Increase  
(Decrease)

2015
11
(44)
(3)

Acquired
—
—
—

Acquired
—
—
—

2014
21
10
18

2015
693
118
811

2014
623
210
833

2015
693
118
811

2014
623
210
833

2013
514
191
705

2014
623
210
833

2013
514
191
705

New Builds
54
—
54

New Builds
110
46
156

Closures
(70)
(6)
(76)

Refranchised
86
(86)
—

Closures
(21)
(7)
(28)

Refranchised
20
(20)
—

(a)  Effective the beginning of 2014, results from our Mauritius stores are included in KFC and Pizza Hut Divisions as applicable. Prior year units have been adjusted for comparability while 
division System Sales Growth, Total Revenues and Operating Profit (loss) have not been restated due to the immaterial dollar impact of this change. While there was no impact to our 
consolidated results, this change negatively impacted India’s 2014 System Sales Growth, reported and excluding FX, by 10% and 11%, respectively. This change negatively impacted India’s 
2014 Total revenues by 2% and Operating Profit (loss) by $1 million.

26

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 7 management’s Discussion and Analysis of Financial Condition and Results of Operations

$

2015

(204)
(71)
—
(10)
(37)
(134)
(489)
27.3%

2014

2013

2015

2014

% B/(W)

$

(189)
—
(463)
33
(11)
(130)
(406)
28.5%

$

(207)
—
(295)
100
(6)
(247)
(487)
31.4%

(7)
NM
NM
NM
NM
(4)
(20)
1.2 ppts.

9
—
(57)
(67)
(78)
47
17
2.9 ppts.

Corporate & Unallocated

Income / (Expense)

Corporate G&A expenses
Unallocated franchise and license expenses
Unallocated closures and impairments
Refranchising gain (loss) (See Note 4)
Other unallocated
Interest expense, net
Income tax provision (See Note 16)
Effective tax rate (See Note 16)

Corporate G&A Expenses

In 2015, the increase in Corporate G&A expenses was driven by higher professional fees and higher pension costs.

In 2014, the decrease in Corporate G&A expenses was driven by lower pension costs, including lapping higher pension settlement charges, partially 
offset by higher professional fees.

Unallocated Franchise and License expenses

In 2015, Unallocated franchise and license expenses represent charges related to the KFC U.S. acceleration agreement. See Note 4.

Unallocated Closures and Impairments

In 2014 and 2013, Unallocated closures and impairments represent Little Sheep impairment charges. See Note 4.

Other Unallocated

In 2015, Other unallocated primarily includes foreign exchange losses and a write-down related to our decision to dispose of a corporate aircraft in China.

In 2014 and 2013, Other unallocated primarily includes foreign exchange losses.

Interest Expense, Net

The increase in interest expense, net for 2015 was driven by increased net short-term borrowings.

The decrease in interest expense, net for 2014 was driven by lapping $118 million of premiums paid and other costs related to the extinguishment of 
debt in 2013. See Note 4.

Consolidated Cash Flows

Net cash provided by operating activities was $2,139 million in 2015 
versus $2,049 million in 2014. The increase was primarily driven by lapping 
higher income tax payments in the prior year, partially offset by higher 
pension contributions.

In 2014, net cash used in investing activities was $936 million compared to 
$886 million in 2013. The increase was primarily driven by lower refranchising 
proceeds, partially offset by lapping the acquisition of restaurants in Turkey 
from an existing franchisee in April 2013.

In 2014, net cash provided by operating activities was $2,049 million 
compared to $2,139 million in 2013. The decrease was primarily driven 
by higher income taxes paid.

Net cash used in financing activities was $1,292 million in 2015 compared 
to $1,114 million in 2014. The increase was primarily driven by higher 
share repurchases and dividends, partially offset by higher net borrowings.

Net cash used in investing activities was $682 million in 2015 compared 
to $936 million in 2014. The decrease was primarily driven by higher 
refranchising proceeds and lower capital spending.

In 2014, net cash used in financing activities was $1,114 million compared 
to $1,451 million in 2013. The decrease was primarily driven by higher 
borrowings on our revolving credit facility.

Consolidated Financial Condition

The increase in our Short-term borrowings is primarily due to the outstanding 
balance of $600 million on a new term loan facility and the reclassification 
of $300 million Senior Unsecured Notes as short-term due to their April 
2016 maturity date, partially offset by the maturity of $250 million Senior 
Unsecured Notes in September 2015.

Long-term debt is also impacted by outstanding borrowings of $701 million 
under our revolving credit facility as of December 26, 2015. See Note 10.

Other liabilities and deferred credits declined $277 million primarily due 
to actuarial gains and cash contributions related to our pension plans.

27

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 7 management’s Discussion and Analysis of Financial Condition and Results of Operations

Liquidity and Capital Resources

Operating in the retail food industry allows us to generate substantial cash 
flows from the operations of our company-owned stores and from our 
extensive franchise operations which require a limited YUM investment. 
Net cash provided by operating activities has exceeded $2 billion each of 
the last five fiscal years. These operating cash flows have largely funded 
our historical capital spending and returns to shareholders in the form of 
cash dividends and share repurchases.

To the extent operating cash flows plus other sources of cash such as 
refranchising proceeds have not covered our desired levels of capital 
spending and returns to shareholders, we have had borrowing capacity 
to fund shortfalls. Net cash provided by operating activities, refranchising 
proceeds, capital spending, repurchases of shares of Common Stock and 
dividends paid on Common Stock each of the last three years are as follows:

Net Cash Provided by Operating Activities
Refranchising Proceeds
Capital spending
Repurchase shares of Common Stock
Dividends paid on Common Stock

We generate a significant amount of cash from operating activities outside 
the U.S. that we have used historically to fund our international development. 
To the extent we have needed to repatriate international cash to fund our 
U.S. discretionary cash spending, including returns to shareholders and 
debt repayments, we have historically been able to do so in a tax-efficient 
manner. If we experience an unforeseen decrease in our cash flows from 
our U.S. businesses or are unable to refinance future U.S. debt maturities 
we may be required to repatriate future international earnings at tax rates 
higher than we have historically experienced.

As previously noted we intend to spin-off our China business from YUM 
into an independent, publicly-traded company prior to the end of 2016. 
Upon completion of the planned spin-off, YUM will become more of a 
“pure play” franchisor with more stable earnings, higher profit margins, 
lower capital requirements and stronger cash flow conversion.

YUM has announced its intention to return approximately $6.2 billion of 
capital to shareholders prior to this planned spin-off, the majority of which 
would be funded by incremental borrowings. We expect these incremental 
borrowings to occur as the Company transitions to a non-investment grade 
credit rating with a balance sheet more consistent with highly-levered peer 
restaurant franchise companies.

As part of our intention to return up to $6.2 billion to shareholders, we 
began increasing our rate of share repurchases in October, 2015. In 
December, 2015 we entered into a $1.5 billion short-term credit facility 
to help fund these share repurchases, and there were $600 million of 
outstanding borrowings related to this facility as of December 26, 2015. 
We expect to borrow an additional $5.2 billion in 2016.

When we announced our recapitalization plan, our credit ratings were 
lowered to non-investment grade by both Standard & Poor’s (BB) and 
Moody’s Investor Services (Ba3). This downgrade did not significantly 
impact our 2015 borrowing costs and we do not expect it to impact our 
ability to execute our recapitalization plan or the balance of our planned 
shareholder returns. While we do not anticipate any further downgrade 
to our credit rating, such a downgrade would increase the Company’s 
current borrowing costs and could impact the Company’s ability to access 
the credit markets cost effectively if necessary. Based on the amount and 
composition of our debt at December 26, 2015, our interest expense 
would not materially increase on a full-year basis should we receive a 
further one-level downgrade in our ratings.

Borrowing Capacity

Our primary bank credit agreement comprises a $1.3 billion syndicated 
senior unsecured revolving credit facility (the “Credit Facility”) which matures 
in March 2017 and includes 24 participating banks with commitments 
ranging from $23 million to $115 million. We believe the syndication reduces 
our dependency on any one bank.

Under the terms of the Credit Facility, we may borrow up to the maximum 
borrowing limit, less outstanding letters of credit or banker’s acceptances, 

2015

$ 2,139
246
(973)
(1,200)
(730)

2014

$ 2,049
114
(1,033)
(820)
(669)

2013

$ 2,139
260
(1,049)
(770)
(615)

where applicable. At December 26, 2015, our unused Credit Facility 
totaled $594 million net of outstanding letters of credit of $5 million and 
outstanding borrowings of $701 million. The interest rate for borrowings 
under the Credit Facility ranges from 1.00% to 1.75% over the “London 
Interbank Offered Rate” (“LIBOR”). The exact spread over LIBOR under the 
Credit Facility depends upon our performance against specified financial 
criteria. Interest on any outstanding borrowings under the Credit Facility 
is payable at least quarterly.

On December 8, 2015, we entered into a credit agreement providing for 
an unsecured term loan facility (the “Short-Term Loan Credit Facility”) in 
an amount up to $1.5 billion which matures in June 2016 with an option 
for YUM to extend maturity for an additional three months and includes 
three participating banks. This credit agreement is being used to fund a 
portion of our planned capital returns to shareholders.

Under the terms of the Short-Term Loan Credit Facility, we may 
borrow up to the full amount of the facility in up to three draws. At 
December 26, 2015, our unused Short-term Loan Credit Facility totaled  
$900 million net of outstanding borrowings of $600 million. The interest 
rate for most borrowings under the Short-Term Loan Credit Facility ranges 
from 1.00% to 1.75% over LIBOR. The exact spread over LIBOR under the 
Short-Term Loan Credit Facility depends upon our performance against 
specified financial criteria. Interest on any outstanding borrowings under the  
Short-Term Loan Credit Facility is payable at least quarterly.

Both the Credit Facility and the Short-Term Loan Credit Facility are 
unconditionally guaranteed by our principal domestic subsidiaries and 
contain financial covenants relating to the maintenance of leverage and 
fixed charge coverage ratios. The agreements for both credit facilities 
also contain affirmative and negative covenants including, among other 
things, limitations on certain additional indebtedness and liens, and certain 
other transactions specified in the agreement. Given the Company’s 
strong balance sheet and cash flows we were able to comply with all 
debt covenant requirements at December 26, 2015 with a considerable 
amount of cushion. Additionally, both facilities contain cross-default 
provisions whereby our failure to make any payment on our indebtedness 
in a principal amount in excess of $125 million, or the acceleration of 
the maturity of any such indebtedness, will constitute a default under 
such agreement.

The majority of our remaining long-term debt primarily comprises Senior 
Unsecured Notes with varying maturity dates from 2016 through 2043 and 
stated interest rates ranging from 3.75% to 6.88%. The notes represent 
senior, unsecured obligations and rank equally in right of payment with 
all of our existing and future unsecured unsubordinated indebtedness. 
Amounts outstanding under Senior Unsecured Notes were $2.5 billion at 
December 26, 2015. Our Senior Unsecured Notes contain cross-default 
provisions whereby the acceleration of the maturity of any of our indebtedness 
in a principal amount in excess of $50 million will constitute a default under 
the Senior Unsecured Notes unless such indebtedness is discharged, or 
the acceleration of the maturity of that indebtedness is annulled, within 
30 days after notice.

28

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 7 management’s Discussion and Analysis of Financial Condition and Results of Operations

Contractual Obligations

Our significant contractual obligations and payments as of December 26, 2015 included:

Long-term debt obligations(a)
Capital leases(b)
Operating leases(b)
Purchase obligations(c)
Benefit plans(d)
Total Contractual Obligations

Total
$  5,072
287
4,957
765
259
$ 11,340

Less than  
1 Year
$  1,048
20
672
568
61
$ 2,369

1-3 Years
$  1,233
40
1,189
136
100
$ 2,698

3-5 Years
759
$ 
39
973
54
32
$ 1,857

More than  
5 Years
$ 2,032  
188
2,123
7
66
$ 4,416

(a)  Amounts include maturities of debt outstanding as of December 26, 2015 and expected interest payments on those outstanding amounts on a nominal basis. See Note 10.
(b)  These obligations, which are shown on a nominal basis, relate primarily to approximately 8,000 company-owned restaurants. See Note 11.
(c)  Purchase obligations include agreements to purchase goods or services that are enforceable and legally binding on us and that specify all significant terms, including: fixed or minimum 
quantities to be purchased; fixed, minimum or variable price provisions; and the approximate timing of the transaction. We have excluded agreements that are cancelable without penalty. 
Purchase obligations relate primarily to supply agreements, marketing, information technology, purchases of property, plant and equipment (“PP&E”) as well as consulting, maintenance and 
other agreements.
Includes  actuarially-determined  timing  of  payments  from  our  most  significant  unfunded  pension  plan  as  well  as  scheduled  payments  from  our  deferred  compensation  plan  and  other 
unfunded benefit plans where payment dates are determinable. This table excludes $34 million of future benefit payments for deferred compensation and other unfunded benefit plans to 
be paid upon separation of employee’s service or retirement from the company, as we cannot reasonably estimate the dates of these future cash payments.

(d) 

We sponsor noncontributory defined benefit pension plans covering certain 
salaried and hourly employees, the most significant of which are in the 
U.S. and UK. The most significant of the U.S. plans, the YUM Retirement 
Plan (the “Plan”), is funded while benefits from our other significant U.S. 
plan are paid by the Company as incurred (see footnote (d) above). Our 
funding policy for the Plan is to contribute annually amounts that will at 
least equal the minimum amounts required to comply with the Pension 
Protection Act of 2006. However, additional voluntary contributions are made 
from time to time to improve the Plan’s funded status. At December 26, 
2015 the Plan was in a net underfunded position of $29 million. The UK 
pension plans were in a net overfunded position of $58 million at our 
2015 measurement date.

We do not anticipate making any significant contributions to the Plan in 
2016. Investment performance and corporate bond rates have a significant 
effect on our net funding position as they drive our asset balances and 
discount rate assumptions. Future changes in investment performance 
and corporate bond rates could impact our funded status and the timing 
and amounts of required contributions in 2016 and beyond.

Our post-retirement health care plan in the U.S. is not required to be 
funded in advance, but is pay as you go. We made post-retirement benefit 
payments of $6 million in 2015 and no future funding amounts are included 
in the contractual obligations table. See Note 13.

We have excluded from the contractual obligations table payments we 
may make for exposures for which we are self-insured, including workers’ 
compensation, employment practices liability, general liability, automobile 
liability, product liability and property losses (collectively “property and 
casualty losses”) and employee healthcare and long-term disability claims. 
The majority of our recorded liability for self-insured property and casualty 
losses and employee healthcare and long-term disability claims represents 
estimated reserves for incurred claims that have yet to be filed or settled.

We have not included in the contractual obligations table approximately 
$28 million of liabilities for unrecognized tax benefits relating to various tax 
positions we have taken. These liabilities may increase or decrease over time 
as a result of tax examinations, and given the status of the examinations, 
we cannot reliably estimate the period of any cash settlement with the 
respective taxing authorities. These liabilities exclude amounts that are 
temporary in nature and for which we anticipate that over time there will 
be no net cash outflow.

We have excluded from the contractual obligations table certain commitments 
associated with the KFC U.S. Acceleration Agreement (See Note 4) as we 
cannot reliably estimate the specific timing of the remaining investments to 
be made in each of the next two years. In connection with this agreement 
we anticipate investing a total of approximately $125 million through 2017 
primarily to fund new back-of-house equipment for franchisees and to 
provide incentives to accelerate franchisee store remodels, of which 
$72 million was invested in 2015.

Off-Balance Sheet Arrangements

See the Lease Guarantees, Franchise Loan Pool and Equipment Guarantees, and Unconsolidated Affiliates Guarantees sections of Note 18 for discussion 
of our off-balance sheet arrangements.

New Accounting Pronouncements Not Yet Adopted

In May, 2014 the FASB issued ASU No. 2014-09, Revenue from Contracts 
with Customers (Topic 606) (ASU 2014-09), to provide principles within a 
single framework for revenue recognition of transactions involving contracts 
with customers across all industries. In July, 2015 the FASB approved a 
one-year deferral of the effective date of the new standard. ASU 2014-09 
is now effective for the Company in our first quarter of fiscal year 2018 
with early adoption permitted in the first quarter of 2017. The standard 
allows for either a full retrospective or modified retrospective transition 

method. The Standard will not impact our recognition of revenue from 
company-owned restaurants or our recognition of continuing fees from 
franchisees or licensees, which are based on a percentage of franchise 
and license sales. We are continuing to evaluate the impact the adoption of 
this standard will have on the recognition of other less significant revenue 
transactions such as initial fees from franchisees and refranchising of 
company-owned restaurants.

29

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 7 management’s Discussion and Analysis of Financial Condition and Results of Operations

Critical Accounting Policies and Estimates

Our reported results are impacted by the application of certain accounting 
policies that require us to make subjective or complex judgments. These 
judgments involve estimations of the effect of matters that are inherently 
uncertain and may significantly impact our quarterly or annual results of 
operations or financial condition. Changes in the estimates and judgments 
could significantly affect our results of operations, financial condition and 
cash flows in future years. A description of what we consider to be our 
most significant critical accounting policies follows.

Impairment or Disposal of Long-Lived Assets

We review long-lived assets of restaurants (primarily PP&E and allocated 
intangible assets subject to amortization) semi-annually for impairment, or 
whenever events or changes in circumstances indicate that the carrying 
amount of a restaurant may not be recoverable. We evaluate recoverability 
based on the restaurant’s forecasted undiscounted cash flows, which 
incorporate our best estimate of sales growth and margin improvement based 
upon our plans for the unit and actual results at comparable restaurants. 
For restaurant assets that are deemed to not be recoverable, we write 
down the impaired restaurant to its estimated fair value. Key assumptions 
in the determination of fair value are the future after-tax cash flows of the 
restaurant, which are reduced by future royalties a franchisee would pay, 
and a discount rate. The after-tax cash flows incorporate reasonable sales 
growth and margin improvement assumptions that would be used by a 
franchisee in the determination of a purchase price for the restaurant. 
Estimates of future cash flows are highly subjective judgments and can be 
significantly impacted by changes in the business or economic conditions.

We perform an impairment evaluation at a restaurant group level if it is more 
likely than not that we will refranchise restaurants as a group. Expected 
net sales proceeds are generally based on actual bids from the buyer, 
if available, or anticipated bids given the discounted projected after-tax 
cash flows for the group of restaurants. Historically, these anticipated bids 
have been reasonably accurate estimations of the proceeds ultimately 
received. The after-tax cash flows used in determining the anticipated bids 
incorporate reasonable assumptions we believe a franchisee would make 
such as sales growth and margin improvement as well as expectations as 
to the useful lives of the restaurant assets. These after-tax cash flows also 
include a deduction for the anticipated, future royalties we would receive 
under a franchise agreement with terms substantially at market entered 
into simultaneously with the refranchising transaction.

The discount rate used in the fair value calculations is our estimate of the 
required rate of return that a franchisee would expect to receive when 
purchasing a similar restaurant or groups of restaurants and the related 
long-lived assets. The discount rate incorporates rates of returns for 
historical refranchising market transactions and is commensurate with the 
risks and uncertainty inherent in the forecasted cash flows.

We evaluate indefinite-lived intangible assets for impairment on an annual 
basis or more often if an event occurs or circumstances change that indicates 
impairment might exist. We perform our annual test for impairment of our 
indefinite-lived intangible assets at the beginning of our fourth quarter. 
Fair value is an estimate of the price a willing buyer would pay for the 
intangible asset and is generally estimated by discounting the expected 
future after-tax cash flows associated with the intangible asset. Our most 
significant indefinite-lived intangible asset is our Little Sheep trademark 
with a book value of $56 million at December 26, 2015. The fair value 
estimate of the Little Sheep trademark in our fourth quarter impairment 
testing exceeded its carrying value. Fair value was determined using a relief-
from-royalty valuation approach that included estimated future revenues 
as a significant input, and a discount rate of 13% as our estimate of the 
required rate-of-return that a third-party buyer would expect to receive 
when purchasing the Little Sheep trademark. The primary drivers of fair 
value include franchise revenue growth and revenues from a wholly-owned 
business that sells seasoning to retail customers. Franchise revenue growth 

reflects annual same-store sales growth of 4% and approximately 35 new 
franchise units per year, partially offset by the impact of approximately 
25 franchise closures per year. The seasoning business is forecasted to 
generate sales growth rates consistent with historical results.

Impairment of Goodwill

We evaluate goodwill for impairment on an annual basis as of the beginning 
of our fourth quarter or more often if an event occurs or circumstances 
change that indicates impairment might exist. Goodwill is evaluated for 
impairment by determining whether the fair value of our reporting units 
exceed their carrying values. Our reporting units are our business units 
(which are aligned based on geography) in our KFC, Pizza Hut and Taco 
Bell Divisions and individual brands in our China and India Divisions. Fair 
value is the price a willing buyer would pay for the reporting unit, and is 
generally estimated using discounted expected future after-tax cash flows 
from Company-owned restaurant operations and franchise royalties.

Future cash flow estimates and the discount rate are the key assumptions 
when estimating the fair value of a reporting unit. Future cash flows are 
based on growth expectations relative to recent historical performance 
and incorporate sales growth and margin improvement assumptions 
that we believe a third-party buyer would assume when determining 
a purchase price for the reporting unit. The sales growth and margin 
improvement assumptions that factor into the discounted cash flows 
are highly correlated as cash flow growth can be achieved through 
various interrelated strategies such as product pricing and restaurant 
productivity initiatives. The discount rate is our estimate of the required 
rate of return that a third-party buyer would expect to receive when 
purchasing a business from us that constitutes a reporting unit. We 
believe the discount rate is commensurate with the risks and uncertainty 
inherent in the forecasted cash flows.

The fair values of all our reporting units with goodwill balances were 
substantially in excess of their respective carrying values as of the 2015 
goodwill testing date.

When we refranchise restaurants, we include goodwill in the carrying 
amount of the restaurants disposed of based on the relative fair values 
of the portion of the reporting unit disposed of in the refranchising versus 
the portion of the reporting unit that will be retained. The fair value of the 
portion of the reporting unit disposed of in a refranchising is determined 
by reference to the discounted value of the future cash flows expected 
to be generated by the restaurant and retained by the franchisee, which 
include a deduction for the anticipated, future royalties the franchisee will 
pay us associated with the franchise agreement entered into simultaneously 
with the refranchising transaction. Appropriate adjustments are made to 
the fair value determinations if such franchise agreement is determined 
to not be at prevailing market rates. When determining whether such 
franchise agreement is at prevailing market rates our primary consideration 
is consistency with the terms of our current franchise agreements both 
within the country that the restaurants are being refranchised in and 
around the world. The Company believes consistency in royalty rates 
as a percentage of sales is appropriate as the Company and franchisee 
share in the impact of near-term fluctuations in sales results with the 
acknowledgment that over the long-term the royalty rate represents an 
appropriate rate for both parties.

The discounted value of the future cash flows expected to be generated by 
the restaurant and retained by the franchisee is reduced by future royalties 
the franchisee will pay the Company. The Company thus considers the 
fair value of future royalties to be received under the franchise agreement 
as fair value retained in its determination of the goodwill to be written off 
when refranchising. Others may consider the fair value of these future 
royalties as fair value disposed of and thus would conclude that a larger 
percentage of a reporting unit’s fair value is disposed of in a refranchising 
transaction.

30

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 7 management’s Discussion and Analysis of Financial Condition and Results of Operations

During 2015, the Company’s reporting units with the most significant 
refranchising activity and recorded goodwill were KFC India, Taco Bell 
U.S. and KFC China. Within KFC India, 86 restaurants were refranchised 
(representing 42% of beginning-of-year company units) and less than 
$1 million in goodwill was written off (representing 25% of beginning-of-year 
goodwill). Within Taco Bell U.S., 65 restaurants were refranchised 
(representing 7% of beginning-of-year company units) and $2 million in 
goodwill was written off (representing 2% of beginning-of-year goodwill). 
Within KFC China, 52 restaurants were refranchised (representing 1% 
of beginning-of-year company units) and less than $1 million in goodwill 
was written off (representing less than 1% of beginning-of-year goodwill).

See Note 2 for a further discussion of our policies regarding goodwill.

Self-Insured Property and Casualty Losses

We record our best estimate of the remaining cost to settle incurred 
self-insured property and casualty losses. The estimate is based on the 
results of an independent actuarial study and considers historical claim 
frequency and severity as well as changes in factors such as our business 
environment, benefit levels, medical costs and the regulatory environment 
that could impact overall self-insurance costs. Additionally, our reserve 
includes a risk margin to cover unforeseen events that may occur over 
the several years required to settle claims, increasing our confidence level 
that the recorded reserve is adequate.

See Note 18 for a further discussion of our insurance programs.

Pension Plans

Certain of our employees are covered under defined benefit pension 
plans. Our two most significant plans are in the U.S. and combined had 
a projected benefit obligation (“PBO”) of $1,134 million and a fair value of 
plan assets of $1,004 million at December 26, 2015.

The PBO reflects the actuarial present value of all benefits earned to date 
by employees and incorporates assumptions as to future compensation 
levels. Due to the relatively long time frame over which benefits earned to 
date are expected to be paid, our PBOs are highly sensitive to changes in 
discount rates. For our U.S. plans, we measured our PBOs using a discount 
rate of 4.90% at December 26, 2015. This discount rate was determined 
with the assistance of our independent actuary. The primary basis for our 
discount rate determination is a model that consists of a hypothetical 
portfolio of ten or more corporate debt instruments rated Aa or higher by 
Moody’s or S&P with cash flows that mirror our expected benefit payment 
cash flows under the plans. We exclude from the model those corporate 
debt instruments flagged by Moody’s or S&P for a potential downgrade  
(if the potential downgrade would result in a rating below Aa by both Moody’s 
and S&P) and bonds with yields that were two standard deviations or 
more above the mean. In considering possible bond portfolios, the model 
allows the bond cash flows for a particular year to exceed the expected 
benefit payment cash flows for that year. Such excesses are assumed to 
be reinvested at appropriate one-year forward rates and used to meet the 
benefit payment cash flows in a future year. The weighted-average yield of 
this hypothetical portfolio was used to arrive at an appropriate discount rate. 
We also ensure that changes in the discount rate as compared to the prior 
year are consistent with the overall change in prevailing market rates and 
make adjustments as necessary. A 50 basis-point increase in this discount 
rate would have decreased these U.S. plans’ PBOs by approximately  
$70 million at our measurement date. Conversely, a 50 basis-point decrease in 
this discount rate would have increased our U.S. plans’ PBOs by approximately  
$80 million at our measurement date.

The pension expense we will record in 2016 is also impacted by the 
discount rate, as well as the long-term rates of return on plan assets and 
mortality assumptions we selected at our measurement date. We expect 
pension expense for our U.S. plans to decrease approximately $35 million 
in 2016. The decrease is primarily driven by a decrease in amortization 
of net loss due to lower net unrecognized losses in Accumulated other 

comprehensive income. Lower net unrecognized losses in Accumulated 
other comprehensive income are primarily a result of a higher discount rate 
at our 2015 measurement date. A 50 basis-point change in our discount 
rate assumption at our measurement date would impact our 2016 U.S. 
pension expense by approximately $6 million.

Our estimated long-term rate of return on U.S. plan assets is based upon 
the weighted-average of historical returns for each asset category. Our 
expected long-term rate of return on U.S. plan assets, for purposes of 
determining 2016 pension expense, at December 26, 2015 was 6.75%. 
We believe this rate is appropriate given the composition of our plan assets 
and historical market returns thereon. A 100 basis point change in our 
expected long-term rate of return on plan assets assumption would impact 
our 2016 U.S. pension expense by approximately $10 million. Additionally, 
every 100 basis point variation in actual return on plan assets versus our 
expected return of 6.75% will impact our unrecognized pre-tax actuarial 
net loss by approximately $10 million.

A decrease in discount rates over time has largely contributed to an 
unrecognized pre-tax actuarial net loss of $138 million included in 
Accumulated other comprehensive income (loss) for these U.S. plans at 
December 26, 2015. We will recognize approximately $6 million of such 
loss in net periodic benefit cost in 2016 versus $45 million recognized in 
2015. See Note 13. 

Income Taxes

At December 26, 2015, we had valuation allowances of approximately 
$250 million to reduce our $1.2 billion of deferred tax assets to amounts 
that are more likely than not to be realized. The net deferred tax assets 
primarily relate to temporary differences in profitable U.S. federal, state and 
foreign jurisdictions, net operating losses in certain foreign jurisdictions, 
the majority of which do not expire, and U.S. foreign tax credit carryovers 
that expire 10 years from inception and for which we anticipate having 
foreign earnings to utilize. In evaluating our ability to recover our deferred 
tax assets, we consider future taxable income in the various jurisdictions 
as well as carryforward periods and restrictions on usage. The estimation 
of future taxable income in these jurisdictions and our resulting ability 
to utilize deferred tax assets can significantly change based on future 
events, including our determinations as to feasibility of certain tax planning 
strategies. Thus, recorded valuation allowances may be subject to material 
future changes.

As a matter of course, we are regularly audited by federal, state and foreign 
tax authorities. We recognize the benefit of positions taken or expected 
to be taken in our tax returns in our Income Tax Provision when it is more 
likely than not that the position would be sustained upon examination by 
these tax authorities. A recognized tax position is then measured at the 
largest amount of benefit that is greater than fifty percent likely of being 
realized upon settlement. At December 26, 2015 we had $98 million of 
unrecognized tax benefits, $89 million of which are temporary in nature 
and, if recognized, would not impact the effective tax rate. We evaluate 
unrecognized tax benefits, including interest thereon, on a quarterly basis to 
ensure that they have been appropriately adjusted for events, including audit 
settlements, which may impact our ultimate payment for such exposures.

We have investments in foreign subsidiaries where the carrying values for 
financial reporting exceed the tax basis. We have not provided deferred 
tax on the portion of the excess that we believe is indefinitely reinvested, 
as we have the ability and intent to indefinitely postpone these basis 
differences from reversing with a tax consequence. We estimate that our 
total temporary difference upon which we have not provided deferred tax 
is approximately $2.3 billion at December 26, 2015. A determination of 
the deferred tax liability on this amount is not practicable.

If our intentions regarding our ability and intent to postpone these basis 
differences from reversing with a tax consequence change, deferred tax 
may need to be provided that could materially impact the provision for 
income taxes.

See Note 16 for a further discussion of our income taxes.

31

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 7A Quantitative and Qualitative Disclosures About market Risk

ITEM PART II7A  Quantitative and Qualitative Disclosures 

About Market Risk

The Company is exposed to financial market risks associated with interest rates, foreign currency exchange rates and commodity prices. In the normal 
course of business and in accordance with our policies, we manage these risks through a variety of strategies, which may include the use of financial 
and commodity derivative instruments to hedge our underlying exposures. Our policies prohibit the use of derivative instruments for trading purposes, 
and we have processes in place to monitor and control their use.

Interest Rate Risk

We have a market risk exposure to changes in interest rates, principally 
in the U.S. We have attempted to minimize this risk and lower our overall 
borrowing costs on a portion of our debt through the utilization of derivative 
financial instruments, primarily interest rate swaps. These swaps were 
entered into with financial institutions and have reset dates and critical 
terms that match those of the underlying debt. Accordingly, any change 
in fair value associated with interest rate swaps is offset by the opposite 
impact on the related debt.

At December 26, 2015 and December 27, 2014 a hypothetical 
100 basis-point increase in short-term interest rates would result, over the 
following twelve-month period, in a reduction of approximately $14 million 

and $5 million, respectively, in income before income taxes. The estimated 
reductions are based upon the current level of variable rate debt and assume 
no changes in the volume or composition of that debt and include no impact 
from interest income related to cash and cash equivalents. In addition, 
the fair value of our derivative financial instruments at December 26, 2015 
and December 27, 2014 would decrease approximately $1 million and 
$4 million, respectively, as a result of the same hypothetical 100 basis-point 
increase and the fair value of our Senior Unsecured Notes at December 26, 
2015 and December 27, 2014 would decrease approximately $119 million 
and $182 million, respectively. Fair value was determined based on the 
present value of expected future cash flows considering the risks involved 
and using discount rates appropriate for the duration.

Foreign Currency Exchange Rate Risk

Changes in foreign currency exchange rates impact the translation of 
our reported foreign currency denominated earnings, cash flows and net 
investments in foreign operations and the fair value of our foreign currency 
denominated financial instruments. Historically, we have chosen not to 
hedge foreign currency risks related to our foreign currency denominated 
earnings and cash flows through the use of financial instruments. We 
attempt to minimize the exposure related to our net investments in 
foreign operations by financing those investments with local currency 
denominated debt when practical. In addition, we attempt to minimize the 
exposure related to foreign currency denominated financial instruments 
by purchasing goods and services from third parties in local currencies 
when practical. Consequently, foreign currency denominated financial 
instruments consist primarily of intercompany receivables and payables. 
At times, we utilize forward contracts and cross-currency swaps to reduce 

our exposure related to these intercompany receivables and payables. 
The notional amount and maturity dates of these contracts match those 
of the underlying receivables or payables such that our foreign currency 
exchange risk related to these instruments is minimized.

The Company’s foreign currency net asset exposure (defined as foreign 
currency assets less foreign currency liabilities) totaled approximately 
$4.7 billion as of December 26, 2015. Operating in international markets 
exposes the Company to movements in foreign currency exchange rates. 
The Company’s primary exposures result from our operations in Asia-Pacific, 
Europe and the Americas. For the fiscal year ended December 26, 2015 
Operating Profit would have decreased approximately $155 million if all 
foreign currencies had uniformly weakened 10% relative to the U.S. dollar. 
This estimated reduction assumes no changes in sales volumes or local 
currency sales or input prices.

Commodity Price Risk

We are subject to volatility in food costs as a result of market risk associated 
with commodity prices. Our ability to recover increased costs through 
higher pricing is, at times, limited by the competitive environment in which 

we operate. We manage our exposure to this risk primarily through pricing 
agreements with our vendors.

32

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 8 Financial Statements and Supplementary Data

ITEM 8  Financial Statements  

and Supplementary Data

Index to Financial Information

Consolidated Financial Statements
Report of Independent Registered Public Accounting Firm
Consolidated Statements of Income for the fiscal years ended December 26, 2015, December 27, 2014 and December 28, 2013
Consolidated Statements of Comprehensive Income for the fiscal years ended December 26, 2015, December 27, 2014 and 

December 28, 2013

Consolidated Statements of Cash Flows for the fiscal years ended December 26, 2015, December 27, 2014 and December 28, 2013
Consolidated Balance Sheets as of December 26, 2015 and December 27, 2014
Consolidated Statements of Shareholders’ Equity for the fiscal years ended

December 26, 2015, December 27, 2014 and December 28, 2013

Notes to Consolidated Financial Statements

Page 
Reference

34
35

36
37
38

39
40

Financial Statement Schedules

No schedules are required because either the required information is not present or not present in amounts sufficient to require submission of the 
schedule, or because the information required is included in the above-listed financial statements or notes thereto.

33

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
PART II PART II
Item 8 Financial Statements and Supplementary Data

Report of Independent Registered Public  
Accounting Firm

The Board of Directors and Shareholders

YUM! Brands, Inc.:

We have audited the accompanying consolidated balance sheets of 
YUM! Brands, Inc. and subsidiaries (YUM) as of December 26, 2015 and 
December 27, 2014, and the related consolidated statements of income, 
comprehensive income, cash flows and shareholders’ equity for each of 
the fiscal years in the three-year period ended December 26, 2015. We 
also have audited YUM’s internal control over financial reporting as of 
December 26, 2015, based on criteria established in Internal Control - 
Integrated Framework (2013) issued by the Committee of Sponsoring 
Organizations of the Treadway Commission. YUM’s management is 
responsible for these consolidated financial statements, for maintaining 
effective internal control over financial reporting, and for its assessment 
of the effectiveness of internal control over financial reporting, included in 
the accompanying Item 9A, “Management’s Report on Internal Control 
over Financial Reporting.” Our responsibility is to express an opinion on 
these consolidated financial statements and an opinion on YUM’s internal 
control over financial reporting based on our audits.

We conducted our audits in accordance with the standards of the Public 
Company Accounting Oversight Board (United States). Those standards 
require that we plan and perform the audits to obtain reasonable assurance 
about whether the financial statements are free of material misstatement 
and whether effective internal control over financial reporting was maintained 
in all material respects. Our audits of the consolidated financial statements 
included examining, on a test basis, evidence supporting the amounts and 
disclosures in the financial statements, assessing the accounting principles 
used and significant estimates made by management, and evaluating the 
overall financial statement presentation. Our audit of internal control over 
financial reporting included obtaining an understanding of internal control 
over financial reporting, assessing the risk that a material weakness exists, 
and testing and evaluating the design and operating effectiveness of internal 
control based on the assessed risk. Our audits also included performing 
such other procedures as we considered necessary in the circumstances. 
We believe that our audits provide a reasonable basis for our opinions.

A company’s internal control over financial reporting is a process designed 
to provide reasonable assurance regarding the reliability of financial 
reporting and the preparation of financial statements for external purposes 
in accordance with generally accepted accounting principles. A company’s 
internal control over financial reporting includes those policies and procedures 
that (1) pertain to the maintenance of records that, in reasonable detail, 
accurately and fairly reflect the transactions and dispositions of the assets 
of the company; (2) provide reasonable assurance that transactions are 
recorded as necessary to permit preparation of financial statements in 
accordance with generally accepted accounting principles, and that receipts 
and expenditures of the company are being made only in accordance 
with authorizations of management and directors of the company; and 
(3) provide reasonable assurance regarding prevention or timely detection 
of unauthorized acquisition, use, or disposition of the company’s assets 
that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting 
may not prevent or detect misstatements. Also, projections of any evaluation 
of effectiveness to future periods are subject to the risk that controls may 
become inadequate because of changes in conditions, or that the degree 
of compliance with the policies or procedures may deteriorate.

In our opinion, the consolidated financial statements referred to above 
present fairly, in all material respects, the financial position of YUM as 
of December 26, 2015 and December 27, 2014, and the results of its 
operations and its cash flows for each of the fiscal years in the three-year 
period ended December 26, 2015, in conformity with U.S. generally 
accepted accounting principles. Also in our opinion, YUM maintained, in 
all material respects, effective internal control over financial reporting as 
of December 26, 2015, based on criteria established in Internal Control – 
Integrated Framework (2013) issued by the Committee of Sponsoring 
Organizations of the Treadway Commission.

s/s KPMG LLP

Louisville, Kentucky

February 16, 2016

34

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 8 Financial Statements and Supplementary Data

Consolidated Statements of Income

YUM! BRANDS, INC. AND SUBSIDIARIES

FISCAL YEARS ENDED DECEMBER 26, 2015, DECEMBER 27, 2014 AND DECEMBER 28, 2013

(in millions, except per share data)
Revenues
Company sales
Franchise and license fees and income
Total revenues
Costs and Expenses, Net
Company restaurants
Food and paper
Payroll and employee benefits
Occupancy and other operating expenses

Company restaurant expenses
General and administrative expenses
Franchise and license expenses
Closures and impairment (income) expenses
Refranchising (gain) loss
Other (income) expense
Total costs and expenses, net
Operating Profit
Interest expense, net
Income Before Income Taxes
Income tax provision
Net Income – including noncontrolling interests
Net Income (loss) – noncontrolling interests
Net Income – YUM! Brands, Inc.
Basic Earnings per Common Share
Diluted Earnings per Common Share
Dividends Declared per Common Share

See accompanying Notes to Consolidated Financial Statements.

2015

2014

2013

$ 11,145
1,960
13,105

$ 11,324
1,955
13,279

$ 11,184
1,900
13,084

3,507
2,517
3,335
9,359
1,504
242
79
10
(10)
11,184
1,921
134
1,787
489
1,298
5
$ 1,293
2.97
$
2.92
$
1.74
$

3,678
2,579
3,425
9,682
1,419
160
535
(33)
(41)
11,722
1,557
130
1,427
406
1,021
(30)
$ 1,051
2.37
$
2.32
$
1.56
$

3,669
2,499
3,333
9,501
1,412
158
331
(100)
(16)
11,286
1,798
247
1,551
487
1,064
(27)
$ 1,091
2.41
$
2.36
$
1.41
$

35

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 8 Financial Statements and Supplementary Data

Consolidated Statements of Comprehensive Income

YUM! BRANDS, INC. AND SUBSIDIARIES

FISCAL YEARS ENDED DECEMBER 26, 2015, DECEMBER 27, 2014 AND DECEMBER 28, 2013

(in millions)
Net income – including noncontrolling interests
Other comprehensive income (loss), net of tax:

Translation adjustments and gains (losses) from intra-entity transactions  
of a long-term investment nature

Adjustments and gains (losses) arising during the year
Reclassifications of adjustments and (gains) losses into Net Income

Tax (expense) benefit

Changes in pension and post-retirement benefits
Unrealized gains (losses) arising during the year
Reclassification of (gains) losses into Net Income

Tax (expense) benefit

Changes in derivative instruments

Unrealized gains (losses) arising during the year
Reclassification of (gains) losses into Net Income

Tax (expense) benefit

Other comprehensive income (loss), net of tax
Comprehensive Income – including noncontrolling interests
Comprehensive Income (loss) – noncontrolling interests
Comprehensive Income – Yum! Brands, Inc.

See accompanying Notes to Consolidated Financial Statements.

2015
$ 1,298

2014
$ 1,021

2013
$ 1,064

(259)
115
(144)
—
(144)

101
53
154
(57)
97

32
(41)
(9)
1
(8)
(55)
1,243
(1)
$ 1,244

$

(149)
2
(147)
4
(143)

(209)
27
(182)
69
(113)

23
(23)
—
—
—
(256)
765
(32)
797

10
—
10
(2)
8

221
83
304
(115)
189

6
(2)
4
(1)
3
200
1,264
(23)
$ 1,287

36

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 8 Financial Statements and Supplementary Data

Consolidated Statements of Cash Flows

YUM! BRANDS, INC. AND SUBSIDIARIES

FISCAL YEARS ENDED DECEMBER 26, 2015, DECEMBER 27, 2014 AND DECEMBER 28, 2013

(in millions)
Cash Flows – Operating Activities
Net Income – including noncontrolling interests
Depreciation and amortization
Closures and impairment (income) expenses
Refranchising (gain) loss
Contributions to defined benefit pension plans
Losses and other costs related to the extinguishment of debt
Deferred income taxes
Equity income from investments in unconsolidated affiliates
Distributions of income received from unconsolidated affiliates
Excess tax benefit from share-based compensation
Share-based compensation expense
Changes in accounts and notes receivable
Changes in inventories
Changes in prepaid expenses and other current assets
Changes in accounts payable and other current liabilities
Changes in income taxes payable
Other, net
Net Cash Provided by Operating Activities
Cash Flows – Investing Activities
Capital spending
Proceeds from refranchising of restaurants
Acquisitions
Other, net
Net Cash Used in Investing Activities
Cash Flows – Financing Activities
Proceeds from long-term debt
Repayments of long-term debt
Revolving credit facilities, three months or less, net
Short-term borrowings, by original maturity

More than three months – proceeds
More than three months – payments
Three months or less, net

Repurchase shares of Common Stock
Excess tax benefit from share-based compensation
Employee stock option proceeds
Dividends paid on Common Stock
Other, net
Net Cash Used in Financing Activities
Effect of Exchange Rates on Cash and Cash Equivalents
Net Increase (Decrease) in Cash and Cash Equivalents
Cash and Cash Equivalents – Beginning of Year
Cash and Cash Equivalents – End of Year

See accompanying Notes to Consolidated Financial Statements.

2015

2014

2013

$ 1,298
747
79
10
(98)
—
(89)
(41)
21
(50)
57
(54)
58
(22)
128
20
75
2,139

$ 1,021
739
535
(33)
(18)
—
(172)
(30)
28
(42)
55
(21)
(22)
12
60
(143)
80
2,049

$ 1,064
721
331
(100)
(23)
120
(24)
(26)
43
(44)
49
(12)
18
(21)
(102)
14
131
2,139

(973)
246
(9)
54
(682)

—
(263)
285

609
—
—
(1,200)
50
12
(730)
(55)
(1,292)
(6)
159
578
737

(1,033)
114
(28)
11
(936)

—
(66)
416

2
(2)
—
(820)
42
29
(669)
(46)
(1,114)
6
5
573
578

$

(1,049)
260
(99)
2
(886)

599
(666)
—

56
(56)
—
(770)
44
37
(615)
(80)
(1,451)
(5)
(203)
776
573

$

$

37

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 8 Financial Statements and Supplementary Data

Consolidated Balance Sheets

YUM! BRANDS, INC. AND SUBSIDIARIES

DECEMBER 26, 2015 AND DECEMBER 27, 2014 

(in millions)
ASSETS
Current Assets
Cash and cash equivalents
Accounts and notes receivable, net
Inventories
Prepaid expenses and other current assets
Advertising cooperative assets, restricted

Total Current Assets

Property, plant and equipment, net
Goodwill
Intangible assets, net
Investments in unconsolidated affiliates
Other assets
Deferred income taxes
Total Assets
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current Liabilities
Accounts payable and other current liabilities
Income taxes payable
Short-term borrowings
Advertising cooperative liabilities

Total Current Liabilities

Long-term debt
Other liabilities and deferred credits

Total Liabilities

Redeemable noncontrolling interest
Shareholders’ Equity
Common Stock, no par value, 750 shares authorized; 420 shares and 434 shares issued in 2015 and 2014, respectively
Retained earnings
Accumulated other comprehensive income (loss)

Total Shareholders’ Equity – YUM! Brands, Inc.

Noncontrolling interests

Total Shareholders’ Equity

Total Liabilities, Redeemable Noncontrolling Interest and Shareholders’ Equity

See accompanying Notes to Consolidated Financial Statements.

2015

2014

$

737
377
229
242
103
1,688
4,189
656
271
61
534
676
$ 8,075

$ 1,985
77
923
103
3,088
3,054
958
7,100
6

$

578
325
301
254
95
1,553
4,498
700
318
52
560
653
$ 8,334

$ 1,970
77
267
95
2,409
3,077
1,235
6,721
9

—
1,150
(239)
911
58
969
$ 8,075

—
1,737
(190)
1,547
57
1,604
$ 8,334

38

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 8 Financial Statements and Supplementary Data

Consolidated Statements of Shareholders’ Equity

YUM! BRANDS, INC. AND SUBSIDIARIES

FISCAL YEARS ENDED DECEMBER 26, 2015, DECEMBER 27, 2014 AND DECEMBER 28, 2013 

Yum! Brands, Inc.

Issued Common 
Stock

Shares

Amount

451 $

Retained 
Earnings
— $ 2,286
1,091

Accumulated Other 
Comprehensive 
Income (Loss)
(132)

$

Noncontrolling 
Interests
99
$
(5)

Total 
Shareholders’ 
Equity
$ 2,253
1,086

Redeemable 
Noncontrolling 
Interest
59
$
(22)

(in millions)
Balance at December 29, 2012
Net Income (loss)
Translation adjustments and gains (losses) from 
intra-entity transactions of a long-term investment 
nature (net of tax impact of $2 million)
Pension and post-retirement benefit plans  
(net of tax impact of $115 million)
Net unrealized gain on derivative instruments 
(net of tax impact of $1 million)
Comprehensive Income (loss)
Dividends declared
Acquisition of Little Sheep store-level 
noncontrolling interests
Repurchase of shares of Common Stock
Employee stock option and SARs exercises 
(includes tax impact of $42 million)
Compensation-related events (includes tax 
impact of $8 million)
Balance at December 28, 2013
Net Income (loss)
Translation adjustments and gains (losses)  
from intra-entity transactions of a long-term 
investment nature (net of tax impact of $4 million)
Reclassification of translation adjustments into 
income
Pension and post-retirement benefit plans  
(net of tax impact of $69 million)
Comprehensive Income (loss)
Dividends declared
Repurchase of shares of Common Stock
Employee stock option and SARs exercises 
(includes tax impact of $37 million)
Compensation-related events (includes tax 
impact of $5 million)
Balance at December 27, 2014
Net Income (loss)
Translation adjustments and gains (losses)  
from intra-entity transactions of a long-term 
investment nature (net of tax impact of $3 million)
Reclassification of translation adjustments into 
income (net of tax impact of $3 million)
Pension and post-retirement benefit plans  
(net of tax impact of $57 million)
Net unrealized loss on derivative instruments 
(net of tax impact of $1 million)
Comprehensive Income (loss)
Dividends declared
Acquisition of Little Sheep store-level 
noncontrolling interests
Repurchase of shares of Common Stock
Employee stock option and SARs exercises 
(includes tax impact of $43 million)
Compensation-related events (includes tax 
impact of $7 million)
Balance at December 26, 2015

(635)

(11)

(110)

(640)

3

49

443 $

61
— $ 2,102
1,051

(691)
(725)

(11)

2

(95)

33

434 $

62
— $ 1,737
1,293

(756)

(1,124)

—

1
(76)

11

(16)

2

420 $

64
— $ 1,150

4

189

3

$

64

$

(143)

2

(113)

$

(190)

$

(250)

112

97

(8)

2

(18)

(15)

63
(1)

(1)

(4)

57
6

(4)

(1)

6

189

3
1,284
(653)

(15)
(750)

49

61
$ 2,229
1,050

(144)

2

(113)
795
(695)
(820)

33

62
$ 1,604
1,299

(254)

112

97

(8)
1,246
(756)

—
(1,200)

11

64
969

2

(20)

39
(29)

(1)

(30)

9
(1)

(2)

(3)

$

$

$

6

39

See accompanying Notes to Consolidated Financial Statements.

$

(239)

$

58

$

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 8 Financial Statements and Supplementary Data

Notes to Consolidated Financial Statements

(Tabular amounts in millions, except share data)

NOTE 1 

Description of Business

YUM! Brands, Inc. and Subsidiaries (collectively referred to herein as 
“YUM” or the “Company”) comprise primarily the worldwide operations 
of KFC, Pizza Hut and Taco Bell (collectively the “Concepts”). YUM has 
over 42,000 units of which 57% are located outside the U.S. in more 
than 130 countries and territories. YUM was created as an independent, 
publicly-owned company on October 6, 1997 via a tax-free distribution by 
our former parent, PepsiCo, Inc., of our Common Stock to its shareholders. 
References to YUM throughout these Consolidated Financial Statements 
are made using the first person notations of “we,” “us” or “our.”

Through our widely-recognized Concepts, we develop, operate, franchise 
and license a system of both traditional and non-traditional quick service 
restaurants. Each Concept has proprietary menu items and emphasizes 
the preparation of food with high quality ingredients as well as unique 
recipes and special seasonings to provide appealing, convenient, tasty 
and attractive food at competitive prices. Our traditional restaurants 
feature dine-in, carryout and, in some instances, drive-thru or delivery 
service. Non-traditional units, which are principally licensed outlets, include 
express units and kiosks which have a more limited menu and operate 
in non-traditional locations like malls, airports, gasoline service stations, 
train stations, subways, convenience stores, stadiums, amusement parks 
and colleges, where a full-scale traditional outlet would not be practical 
or efficient. We also operate multibrand units, where two or more of our 
Concepts are operated in a single unit.

As of December 26, 2015, YUM consisted of five operating segments: 

 • YUM China (“China” or “China Division”) which includes all operations 

in mainland China

 • YUM India (“India” or “India Division”) which includes all operations in 

India, Bangladesh, Nepal and Sri Lanka

 • The KFC Division which includes all operations of the KFC concept 

outside of China Division and India Division 

 • The Pizza Hut Division which includes all operations of the Pizza Hut 

concept outside of China Division and India Division

 • The Taco Bell Division which includes all operations of the Taco Bell 

concept outside of India Division

Effective January, 2016 the Company’s India Division was segmented by 
brand, integrated into the global KFC, Pizza Hut and Taco Bell Divisions, and 
is no longer a separate operating segment. While our consolidated results 
will not be impacted, we will restate our historical segment information 
during 2016 for consistent presentation.

In October, 2015 we announced our intent to separate YUM’s China 
business from YUM into an independent, publicly-traded company by 
the end of 2016. This transaction, which is expected to be a tax-free 
spin-off of our China business, will create two powerful, independent, 
focused growth companies with distinct strategies, financial profiles and 
investment characteristics.

Completion of the spin-off will be subject to certain conditions, including, 
among others, receiving final approval from the YUM Board of Directors, 
receipt of various regulatory approvals, receipt of an opinion of counsel 
with respect to certain tax matters, the effectiveness of filings related to 
public listing and applicable securities laws, and other terms and conditions 
as may be determined by the Board of Directors.

NOTE PART II2 

Summary of Significant Accounting Policies

Our preparation of the accompanying Consolidated Financial Statements 
in conformity with Generally Accepted Accounting Principles in the 
United States of America (“GAAP”) requires us to make estimates and 
assumptions that affect reported amounts of assets and liabilities, disclosure 
of contingent assets and liabilities at the date of the financial statements, 
and the reported amounts of revenues and expenses during the reporting 
period. Actual results could differ from these estimates.

Principles of Consolidation and Basis of Preparation. Intercompany 
accounts and transactions have been eliminated in consolidation. We 
consolidate entities in which we have a controlling financial interest, 
the usual condition of which is ownership of a majority voting interest. 
We also consider for consolidation an entity, in which we have certain 
interests, where the controlling financial interest may be achieved through 
arrangements that do not involve voting interests. Such an entity, known 
as a variable interest entity (“VIE”), is required to be consolidated by its 
primary beneficiary. The primary beneficiary is the entity that possesses 
the power to direct the activities of the VIE that most significantly impact 
its economic performance and has the obligation to absorb losses or the 
right to receive benefits from the VIE that are significant to it.

Our most significant variable interests are in entities that operate restaurants 
under our Concepts’ franchise and license arrangements. We do not generally 
have an equity interest in our franchisee or licensee businesses with the 
exception of certain entities in China as discussed below. Additionally, 
we do not typically provide significant financial support such as loans or 

guarantees to our franchisees and licensees. However, we do have variable 
interests in certain franchisees through real estate lease arrangements to 
which we are a party. At the end of 2015, YUM has future lease payments 
due from franchisees, on a nominal basis, of approximately $345 million, 
and we are contingently liable on certain other lease agreements that have 
been assigned to franchisees. See Lease Guarantees, Franchise Loan 
Pool and Equipment Guarantees and Unconsolidated Affiliate Guarantees 
sections in Note 18. As our franchise and license arrangements provide 
our franchisee and licensee entities the power to direct the activities that 
most significantly impact their economic performance, we do not consider 
ourselves the primary beneficiary of any such entity that might otherwise 
be considered a VIE.

See Note 18 for additional information on an entity that operates a franchise 
lending program that is a VIE in which we have a variable interest but for 
which we are not the primary beneficiary and thus do not consolidate.

Certain investments in entities that operate KFCs in China are accounted 
for by the equity method. These entities are not VIEs and our lack of 
majority voting rights precludes us from controlling these affiliates. Thus, 
we do not consolidate these affiliates, instead accounting for them under 
the equity method. Our Little Sheep brand, a casual dining concept that 
is part of our China Division, holds an investment in a meat processing 
entity that is also accounted for by the equity method. Our share of the 
net income or loss of those unconsolidated affiliates is included in Other 
(income) expense.

40

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KWe report Net income attributable to non-controlling interests, which 
includes the minority shareholders of the entities that operate the KFCs 
in Beijing and Shanghai, China and the minority shareholders of Little 
Sheep, separately on the face of our Consolidated Statements of Income. 
The portion of equity not attributable to the Company for KFC Beijing and 
KFC Shanghai is reported within equity, separately from the Company’s 
equity on the Consolidated Balance Sheets. The shareholder that owns 
the remaining 7% ownership interest in Little Sheep holds an option that, 
if exercised, requires us to redeem their non-controlling interest. This 
Redeemable non-controlling interest is classified outside permanent equity 
and recorded in the Consolidated Balance Sheet as the greater of the 
initial carrying amount adjusted for the non-controlling interest’s share of 
net income (loss), or its redemption value.

We participate in various advertising cooperatives with our franchisees 
and licensees established to collect and administer funds contributed 
for use in advertising and promotional programs designed to increase 
sales and enhance the reputation of the Company and its franchise 
owners. Contributions to the advertising cooperatives are required for both 
Company-owned and franchise restaurants and are generally based on a 
percentage of restaurant sales. We maintain certain variable interests in 
these cooperatives. As the cooperatives are required to spend all funds 
collected on advertising and promotional programs, total equity at risk is 
not sufficient to permit the cooperatives to finance their activities without 
additional subordinated financial support. Therefore, these cooperatives 
are VIEs. As a result of our voting rights, we consolidate certain of these 
cooperatives for which we are the primary beneficiary. Advertising cooperative 
assets, consisting primarily of cash received from the Company and 
franchisees and accounts receivable from franchisees, can only be used 
to settle obligations of the respective cooperative. Advertising cooperative 
liabilities represent the corresponding obligation arising from the receipt of 
the contributions to purchase advertising and promotional programs for 
which creditors do not have recourse to the general credit of the Company 
as the primary beneficiary. Therefore, we report all assets and liabilities 
of these advertising cooperatives that we consolidate as Advertising 
cooperative assets, restricted and Advertising cooperative liabilities in the 
Consolidated Balance Sheet. As the contributions to these cooperatives 
are designated and segregated for advertising, we act as an agent for the 
franchisees and licensees with regard to these contributions. Thus, we 
do not reflect franchisee and licensee contributions to these cooperatives 
in our Consolidated Statements of Income or Consolidated Statements 
of Cash Flows.

Fiscal Year. Our fiscal year ends on the last Saturday in December and, 
as a result, a 53rd week is added every five or six years. The first three 
quarters of each fiscal year consist of 12 weeks and the fourth quarter 
consists of 16 weeks in fiscal years with 52 weeks and 17 weeks in fiscal 
years with 53 weeks. Our subsidiaries operate on similar fiscal calendars 
except that China, India and certain other international subsidiaries operate 
on a monthly calendar, and thus never have a 53rd week, with two months 
in the first quarter, three months in the second and third quarters and 
four months in the fourth quarter. International businesses within our 
KFC, Pizza Hut and Taco Bell divisions close approximately one month 
earlier to facilitate consolidated reporting. Our next fiscal year scheduled 
to include a 53rd week is 2016.

Foreign Currency. The functional currency of our foreign entities is the 
currency of the primary economic environment in which the entity operates. 
Functional currency determinations are made based upon a number of 
economic factors, including but not limited to cash flows and financing 
transactions. The operations, assets and liabilities of our entities outside 
the United States are initially measured using the functional currency of that 
entity. Income and expense accounts for our operations of these foreign 
entities are then translated into U.S. dollars at the average exchange 
rates prevailing during the period. Assets and liabilities of these foreign 
entities are then translated into U.S. dollars at exchange rates in effect 
at the balance sheet date. As of December 26, 2015, net cumulative 
translation adjustment losses of $109 million are recorded in Accumulated 
other comprehensive income (loss) in the Consolidated Balance Sheet.

PART II PART II
Item 8 Financial Statements and Supplementary Data

The majority of our foreign currency net asset exposure is in countries 
where we have company-owned restaurants. As we manage and share 
resources at the individual brand level within a country, cumulative translation 
adjustments are recorded and tracked at the foreign-entity level that 
represents the operations of our individual brands within that country. 
Translation adjustments recorded in Accumulated other comprehensive 
income (loss) are subsequently recognized as income or expense generally 
only upon sale of the related investment in a foreign entity, or upon a sale 
of assets and liabilities within a foreign entity that represents a complete or 
substantially complete liquidation of that entity. For purposes of determining 
whether a sale or complete or substantially complete liquidation of an 
investment in a foreign entity has occurred, we consider those same foreign 
entities for which we record and track cumulative translation adjustments. 
See Note 4 for information on the liquidation of our Mexico foreign entities 
and related Income Statement recognition of translation adjustments.

Gains and losses arising from the impact of foreign currency exchange 
rate fluctuations on transactions in foreign currency are included in Other 
(income) expense in our Consolidated Statement of Income.

Reclassifications. We have reclassified certain items in the Consolidated 
Financial Statements for prior periods to be comparable with the classification 
for the fiscal year ended December 26, 2015. These reclassifications had 
no effect on previously reported Net Income – YUM! Brands, Inc.

Franchise and License Operations. We execute franchise or license 
agreements for each unit operated by third parties which set out the terms 
of our arrangement with the franchisee or licensee. Our franchise and 
license agreements typically require the franchisee or licensee to pay an 
initial, non-refundable fee and continuing fees based upon a percentage 
of sales. Subject to our approval and their payment of a renewal fee, a 
franchisee may generally renew the franchise agreement upon its expiration.

The internal costs we incur to provide support services to our franchisees 
and licensees are charged to General and Administrative (“G&A”) expenses 
as incurred. Certain direct costs of our franchise and license operations are 
charged to franchise and license expenses. These costs include provisions 
for estimated uncollectible fees, rent or depreciation expense associated 
with restaurants we lease or sublease to franchisees, franchise and license 
marketing funding, amortization expense for franchise-related intangible assets 
and certain other direct incremental franchise and license support costs.

Revenue Recognition. Revenues from Company-owned restaurants are 
recognized when payment is tendered at the time of sale. The Company 
presents sales net of sales-related taxes. Income from our franchisees 
and licensees includes initial fees, continuing fees, renewal fees and rental 
income from restaurants we lease or sublease to them. We recognize 
initial fees received from a franchisee or licensee as revenue when we 
have performed substantially all initial services required by the franchise 
or license agreement, which is generally upon the opening of a store. 
We recognize continuing fees, which are based upon a percentage of 
franchisee and licensee sales as those sales occur and rental income is 
recognized as it is earned. We recognize renewal fees when a renewal 
agreement with a franchisee or licensee becomes effective. We present 
initial fees collected upon the sale of a company-owned restaurant to a 
franchisee in Refranchising (gain) loss.

While the majority of our franchise agreements are entered into with terms 
and conditions consistent with those at a prevailing market rate, there are 
instances when we enter into franchise agreements with terms that are not 
at market rates (for example, below-market continuing fees) for a specified 
period of time. We recognize the estimated value of terms in franchise 
agreements entered into concurrently with a refranchising transaction that 
are not consistent with market terms as part of the upfront refranchising 
gain (loss) and amortize that amount into Franchise and license fees and 
income over the period such terms are in effect. The value of terms that are 
not considered to be at market within franchise agreements is estimated 
based upon the difference between cash expected to be received under the 
franchise agreement and cash that would have been expected to be received 
under a franchise agreement with terms substantially consistent with market.

41

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 8 Financial Statements and Supplementary Data

Direct Marketing Costs. To the extent we participate in advertising 
cooperatives, we expense our contributions as incurred which are based on 
a percentage of sales. We charge direct marketing costs incurred outside 
of a cooperative to expense ratably in relation to revenues over the year 
in which incurred and, in the case of advertising production costs, in the 
year the advertisement is first shown. Deferred direct marketing costs, 
which are classified as prepaid expenses, consist of media and related 
advertising production costs which will generally be used for the first 
time in the next fiscal year and have historically not been significant. Our 
advertising expenses were $581 million, $589 million and $607 million in 
2015, 2014 and 2013, respectively. We report substantially all of our direct 
marketing costs in Occupancy and other operating expenses.

Research and Development Expenses. Research and development 
expenses, which we expense as incurred, are reported in G&A expenses. 
Research and development expenses were $28 million, $30 million and 
$31 million in 2015, 2014 and 2013, respectively.

Share-Based Employee Compensation. We recognize all share-based 
payments to employees, including grants of employee stock options and 
stock appreciation rights (“SARs”), in the Consolidated Financial Statements 
as compensation cost over the service period based on their fair value on 
the date of grant. This compensation cost is recognized over the service 
period on a straight-line basis for awards that actually vest. We present this 
compensation cost consistent with the other compensation costs for the 
employee recipient in either Payroll and employee benefits or G&A expenses. 
See Note 14 for further discussion of our share-based compensation plans.

Legal Costs. Settlement costs are accrued when they are deemed 
probable and reasonably estimable. Anticipated legal fees related to self-
insured workers’ compensation, employment practices liability, general 
liability, automobile liability, product liability and property losses (collectively, 
“property and casualty losses”) are accrued when deemed probable and 
reasonably estimable. Legal fees not related to self-insured property 
and casualty losses are recognized as incurred. See Note 18 for further 
discussion of our legal proceedings.

Impairment or Disposal of Property, Plant and Equipment. Property, 
plant and equipment (“PP&E”) is tested for impairment whenever events 
or changes in circumstances indicate that the carrying value of the assets 
may not be recoverable. The assets are not recoverable if their carrying 
value is less than the undiscounted cash flows we expect to generate from 
such assets. If the assets are not deemed to be recoverable, impairment is 
measured based on the excess of their carrying value over their fair value.

For purposes of impairment testing for our restaurants, we have concluded 
that an individual restaurant is the lowest level of independent cash flows 
unless our intent is to refranchise restaurants as a group. We review our 
long-lived assets of such individual restaurants (primarily PP&E and allocated 
intangible assets subject to amortization) semi-annually for impairment, or 
whenever events or changes in circumstances indicate that the carrying 
amount of a restaurant may not be recoverable. We use two consecutive 
years of operating losses as our primary indicator of potential impairment 
for our semi-annual impairment testing of these restaurant assets. We 
evaluate the recoverability of these restaurant assets by comparing 
the estimated undiscounted future cash flows, which are based on our 
entity-specific assumptions, to the carrying value of such assets. For 
restaurant assets that are not deemed to be recoverable, we write-down 
an impaired restaurant to its estimated fair value, which becomes its new 
cost basis. Fair value is an estimate of the price a franchisee would pay 
for the restaurant and its related assets and is determined by discounting 
the estimated future after-tax cash flows of the restaurant, which include 
a deduction for royalties we would receive under a franchise agreement 
with terms substantially at market. The after-tax cash flows incorporate 
reasonable assumptions we believe a franchisee would make such as 
sales growth and margin improvement. The discount rate used in the 
fair value calculation is our estimate of the required rate of return that a 
franchisee would expect to receive when purchasing a similar restaurant 
and the related long-lived assets. The discount rate incorporates rates of 
returns for historical refranchising market transactions and is commensurate 
with the risks and uncertainty inherent in the forecasted cash flows.

42

In executing our refranchising initiatives, we most often offer groups of 
restaurants for sale. When we believe it is more likely than not a restaurant 
or groups of restaurants will be refranchised for a price less than their 
carrying value, but do not believe the restaurant(s) have met the criteria 
to be classified as held for sale, we review the restaurants for impairment. 
We evaluate the recoverability of these restaurant assets by comparing 
estimated sales proceeds plus holding period cash flows, if any, to the 
carrying value of the restaurant or group of restaurants. For restaurant 
assets that are not deemed to be recoverable, we recognize impairment 
for any excess of carrying value over the fair value of the restaurants, 
which is based on the expected net sales proceeds. To the extent ongoing 
agreements to be entered into with the franchisee simultaneous with 
the refranchising are expected to contain terms, such as royalty rates, 
not at prevailing market rates, we consider the off-market terms in our 
impairment evaluation. We recognize any such impairment charges in 
Refranchising (gain) loss. Refranchising (gain) loss includes the gains or 
losses from the sales of our restaurants to new and existing franchisees, 
including any impairment charges discussed above, and the related initial 
franchise fees. We recognize gains on restaurant refranchisings when 
the sale transaction closes and control of the restaurant operations have 
transferred to the franchisee.

When we decide to close a restaurant, it is reviewed for impairment and 
depreciable lives are adjusted based on the expected disposal date. Other 
costs incurred when closing a restaurant such as costs of disposing of the 
assets as well as other facility-related expenses from previously closed 
stores are generally expensed as incurred. Additionally, at the date we 
cease using a property under an operating lease, we record a liability for 
the net present value of any remaining lease obligations, net of estimated 
sublease income, if any. Any costs recorded upon store closure as well as 
any subsequent adjustments to liabilities for remaining lease obligations as 
a result of lease termination or changes in estimates of sublease income 
are recorded in Closures and impairment (income) expenses. To the 
extent we sell assets, primarily land, associated with a closed store, any 
gain or loss upon that sale is also recorded in Closures and impairment 
(income) expenses.

Considerable management judgment is necessary to estimate future cash 
flows, including cash flows from continuing use, terminal value, sublease 
income and refranchising proceeds. Accordingly, actual results could vary 
significantly from our estimates.

Impairment of Investments in Unconsolidated Affiliates. We record 
impairment charges related to an investment in an unconsolidated affiliate 
whenever events or circumstances indicate that a decrease in the fair value 
of an investment has occurred which is other than temporary. In addition, 
we evaluate our investments in unconsolidated affiliates for impairment 
when they have experienced two consecutive years of operating losses. 

Guarantees. We recognize, at inception of a guarantee, a liability for the fair 
value of certain obligations undertaken. The majority of our guarantees are 
issued as a result of assigning our interest in obligations under operating 
leases as a condition to the refranchising of certain Company restaurants. 
We recognize a liability for the fair value of such lease guarantees upon 
refranchising and upon subsequent renewals of such leases when we remain 
contingently liable. The related expense and any subsequent changes 
are included in Refranchising (gain) loss. Any expense and subsequent 
changes in the guarantees for other franchise support guarantees not 
associated with a refranchising transaction are included in Franchise and 
license expense.

Income Taxes. We record deferred tax assets and liabilities for the 
future tax consequences attributable to temporary differences between 
the financial statement carrying amounts of existing assets and liabilities 
and their respective tax bases as well as operating loss, capital loss and 
tax credit carryforwards. Deferred tax assets and liabilities are measured 
using enacted tax rates expected to apply to taxable income in the 
years in which those differences or carryforwards are expected to be 
recovered or settled. The effect on deferred tax assets and liabilities of 
a change in tax rates is recognized in income in the period that includes 
the enactment date. Additionally, in determining the need for recording a 

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-Kvaluation allowance against the carrying amount of deferred tax assets, 
we consider the amount of taxable income and periods over which it must 
be earned, actual levels of past taxable income and known trends and 
events or transactions that are expected to affect future levels of taxable 
income. Where we determine that it is more likely than not that all or a 
portion of an asset will not be realized, we record a valuation allowance.

In November, 2015 the FASB issued ASU No. 2015-17, Balance Sheet 
Classification of Deferred Taxes (ASU 2015-17) to simplify the presentation 
of deferred taxes on the balance sheet. ASU 2015-17 requires organizations 
that present a classified balance sheet to classify all deferred taxes as 
noncurrent assets or noncurrent liabilities. We have elected to early adopt 
this guidance as of December 26, 2015 and restate our 2014 comparable 
balances. This resulted in $93 million of current deferred tax assets and 
$2 million of current deferred tax liabilities being reclassified at December 27, 
2014, resulting in an increase to Deferred income taxes – long term of 
$82 million and a corresponding decrease to Other liabilities and deferred 
credits of $9 million.

We recognize the benefit of positions taken or expected to be taken in 
our tax returns in our Income tax provision when it is more likely than 
not (i.e. a likelihood of more than fifty percent) that the position would be 
sustained upon examination by tax authorities. A recognized tax position 
is then measured at the largest amount of benefit that is greater than 
fifty percent likely of being realized upon settlement. We evaluate these 
amounts on a quarterly basis to ensure that they have been appropriately 
adjusted for audit settlements and other events we believe may impact 
the outcome. Changes in judgment that result in subsequent recognition, 
derecognition or a change in measurement of a tax position taken in a prior 
annual period (including any related interest and penalties) are recognized 
as a discrete item in the interim period in which the change occurs. We 
recognize accrued interest and penalties related to unrecognized tax 
benefits as components of our Income tax provision.

We do not record a U.S. deferred tax liability for the excess of the book 
basis over the tax basis of our investments in foreign subsidiaries to the 
extent that the basis difference results from earnings that meet the indefinite 
reversal criteria. This criteria is met if the foreign subsidiary has invested, 
or will invest, the undistributed earnings indefinitely. The decision as to the 
amount of undistributed earnings that we intend to maintain in non-U.S. 
subsidiaries considers items including, but not limited to, forecasts and 
budgets of financial needs of cash for working capital, liquidity plans and 
expected cash requirements in the United States.

See Note 16 for a further discussion of our income taxes.

Fair Value Measurements. Fair value is the price we would receive to sell 
an asset or pay to transfer a liability (exit price) in an orderly transaction 
between market participants. For those assets and liabilities we record 
or disclose at fair value, we determine fair value based upon the quoted 
market price, if available. If a quoted market price is not available for 
identical assets, we determine fair value based upon the quoted market 
price of similar assets or the present value of expected future cash flows 
considering the risks involved, including counterparty performance risk if 
appropriate, and using discount rates appropriate for the duration. The 
fair values are assigned a level within the fair value hierarchy, depending 
on the source of the inputs into the calculation.

Level 1

Level 2

Level 3

Inputs based upon quoted prices in active markets 
for identical assets.
Inputs other than quoted prices included within 
Level 1 that are observable for the asset, either 
directly or indirectly.
Inputs that are unobservable for the asset.

Cash and Cash Equivalents. Cash equivalents represent funds we have 
temporarily invested (with original maturities not exceeding three months), 
including short-term, highly liquid debt securities. Cash and overdraft 
balances that meet the criteria for right of setoff are presented net on our 
Consolidated Balance Sheet.

PART II PART II
Item 8 Financial Statements and Supplementary Data

Receivables. The Company’s receivables are primarily generated from 
ongoing business relationships with our franchisees and licensees as a result 
of franchise, license and lease agreements. Trade receivables consisting of 
royalties from franchisees and licensees are generally due within 30 days 
of the period in which the corresponding sales occur and are classified as 
Accounts and notes receivable on our Consolidated Balance Sheet. Our 
provision for uncollectible franchisee and licensee receivable balances is 
based upon pre-defined aging criteria or upon the occurrence of other 
events that indicate that we may not collect the balance due. Additionally, 
we monitor the financial condition of our franchisees and licensees and 
record provisions for estimated losses on receivables when we believe 
it probable that our franchisees or licensees will be unable to make their 
required payments. While we use the best information available in making 
our determination, the ultimate recovery of recorded receivables is also 
dependent upon future economic events and other conditions that may 
be beyond our control. We recorded $6 million, $3 million and $2 million 
in net provisions within Franchise and license expenses in 2015, 2014 
and 2013, respectively, related to uncollectible franchise and license 
trade receivables. Trade receivables that are ultimately deemed to be 
uncollectible, and for which collection efforts have been exhausted, are 
written off against the allowance for doubtful accounts.

Accounts and notes receivable
Allowance for doubtful accounts
Accounts and notes receivable, net

2015
393
(16)
377

$

$

2014
337
(12)
325

$

$

Our financing receivables primarily consist of notes receivables and direct 
financing leases with franchisees which we enter into from time to time. As 
these receivables primarily relate to our ongoing business agreements with 
franchisees and licensees, we consider such receivables to have similar risk 
characteristics and evaluate them as one collective portfolio segment and 
class for determining the allowance for doubtful accounts. We monitor the 
financial condition of our franchisees and licensees and record provisions 
for estimated losses on receivables when we believe it is probable that our 
franchisees or licensees will be unable to make their required payments. 
Balances of notes receivable and direct financing leases due within one year 
are included in Accounts and notes receivable while amounts due beyond 
one year are included in Other assets. Amounts included in Other assets 
totaled $23 million (net of an allowance of $4 million) and $21 million (net 
of an allowance of $1 million) at December 26, 2015 and December 27, 
2014, respectively. Financing receivables that are ultimately deemed to 
be uncollectible, and for which collection efforts have been exhausted, are 
written off against the allowance for doubtful accounts. Interest income 
recorded on financing receivables has historically been insignificant.

Inventories. We value our inventories at the lower of cost (computed on 
the first-in, first-out method) or market.

Property, Plant and Equipment. We state PP&E at cost less accumulated 
depreciation and amortization. We calculate depreciation and amortization 
on a straight-line basis over the estimated useful lives of the assets as 
follows: 5 to 25 years for buildings and leasehold improvements, 3 to 
20 years for machinery and equipment and 3 to 7 years for capitalized 
software costs. We suspend depreciation and amortization on assets 
related to restaurants that are held for sale.

Leases and Leasehold Improvements. The Company leases land, 
buildings or both for certain of its restaurants worldwide. The length of our 
lease terms, which vary by country and often include renewal options, are 
an important factor in determining the appropriate accounting for leases 
including the initial classification of the lease as capital or operating and 
the timing of recognition of rent expense over the duration of the lease. 
We include renewal option periods in determining the term of our leases 
when failure to renew the lease would impose a penalty on the Company 
in such an amount that a renewal appears to be reasonably assured at 
the inception of the lease. The primary penalty to which we are subject 
is the economic detriment associated with the existence of leasehold 
improvements which might be impaired if we choose not to continue the 

43

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 8 Financial Statements and Supplementary Data

use of the leased property. Leasehold improvements are amortized over 
the shorter of their estimated useful lives or the lease term. We generally 
do not receive leasehold improvement incentives upon opening a store 
that is subject to a lease.

We expense rent associated with leased land or buildings while a restaurant 
is being constructed whether rent is paid or we are subject to a rent 
holiday. Additionally, certain of the Company’s operating leases contain 
predetermined fixed escalations of the minimum rent during the lease 
term. For leases with fixed escalating payments and/or rent holidays, we 
record rent expense on a straight-line basis over the lease term, including 
any option periods considered in the determination of that lease term. 
Contingent rentals are generally based on sales levels in excess of stipulated 
amounts, and thus are not considered minimum lease payments and are 
included in rent expense when attainment of the contingency is considered 
probable (e.g. when Company sales occur).

Internal Development Costs and Abandoned Site Costs. We capitalize 
direct costs associated with the site acquisition and construction of a 
Company unit on that site, including direct internal payroll and payroll-related 
costs. Only those site-specific costs incurred subsequent to the time 
that the site acquisition is considered probable are capitalized. If we 
subsequently make a determination that it is probable a site for which 
internal development costs have been capitalized will not be acquired 
or developed, any previously capitalized internal development costs are 
expensed and included in G&A expenses.

Goodwill and Intangible Assets. From time to time, the Company 
acquires restaurants from one of our Concept’s franchisees or acquires 
another business. Goodwill from these acquisitions represents the excess 
of the cost of a business acquired over the net of the amounts assigned 
to assets acquired, including identifiable intangible assets and liabilities 
assumed. Goodwill is not amortized and has been assigned to reporting 
units for purposes of impairment testing. Our reporting units are business 
units (which are aligned based on geography) in our KFC, Pizza Hut and 
Taco Bell Divisions and individual brands in our India and China Divisions.

We evaluate goodwill for impairment on an annual basis or more often if 
an event occurs or circumstances change that indicate impairment might 
exist. We have selected the beginning of our fourth quarter as the date 
on which to perform our ongoing annual impairment test for goodwill. 
We may elect to perform a qualitative assessment for our reporting units 
to determine whether it is more likely than not that the fair value of the 
reporting unit is greater than its carrying value. If a qualitative assessment 
is not performed, or if as a result of a qualitative assessment it is not more 
likely than not that the fair value of a reporting unit exceeds its carrying 
value, then the reporting unit’s fair value is compared to its carrying value. 
Fair value is the price a willing buyer would pay for a reporting unit, and is 
generally estimated using discounted expected future after-tax cash flows 
from Company-owned restaurant operations and franchise royalties. The 
discount rate is our estimate of the required rate of return that a third-party 
buyer would expect to receive when purchasing a business from us that 
constitutes a reporting unit. We believe the discount rate is commensurate 
with the risks and uncertainty inherent in the forecasted cash flows. If the 
carrying value of a reporting unit exceeds its fair value, goodwill is written 
down to its implied fair value.

If we record goodwill upon acquisition of a restaurant(s) from a franchisee and 
such restaurant(s) is then sold within two years of acquisition, the goodwill 
associated with the acquired restaurant(s) is written off in its entirety. If the 
restaurant is refranchised two years or more subsequent to its acquisition, 
we include goodwill in the carrying amount of the restaurants disposed 
of based on the relative fair values of the portion of the reporting unit 
disposed of in the refranchising and the portion of the reporting unit that 
will be retained. The fair value of the portion of the reporting unit disposed 
of in a refranchising is determined by reference to the discounted value 
of the future cash flows expected to be generated by the restaurant and 
retained by the franchisee, which includes a deduction for the anticipated, 
future royalties the franchisee will pay us associated with the franchise 
agreement entered into simultaneously with the refranchising transition. 

44

The fair value of the reporting unit retained is based on the price a willing 
buyer would pay for the reporting unit and includes the value of franchise 
agreements. Appropriate adjustments are made if a franchise agreement 
includes terms that are determined to not be at prevailing market rates. 
As such, the fair value of the reporting unit retained can include expected 
cash flows from future royalties from those restaurants currently being 
refranchised, future royalties from existing franchise businesses and company 
restaurant operations. As a result, the percentage of a reporting unit’s 
goodwill that will be written off in a refranchising transaction will be less 
than the percentage of the reporting unit’s Company-owned restaurants 
that are refranchised in that transaction and goodwill can be allocated to 
a reporting unit with only franchise restaurants.

We evaluate the remaining useful life of an intangible asset that is not 
being amortized each reporting period to determine whether events and 
circumstances continue to support an indefinite useful life. If an intangible 
asset that is not being amortized is subsequently determined to have a 
finite useful life, we amortize the intangible asset prospectively over its 
estimated remaining useful life. Intangible assets that are deemed to have 
a definite life are amortized on a straight-line basis to their residual value.

We evaluate our indefinite-lived intangible assets for impairment on an 
annual basis or more often if an event occurs or circumstances change that 
indicate impairments might exist. We perform our annual test for impairment 
of our indefinite-lived intangible assets at the beginning of our fourth quarter. 
We may elect to perform a qualitative assessment to determine whether 
it is more likely than not that the fair value of an indefinite-lived intangible 
asset is greater than its carrying value. If a qualitative assessment is not 
performed, or if as a result of a qualitative assessment it is not more likely 
than not that the fair value of an indefinite-lived intangible asset exceeds 
its carrying value, then the asset’s fair value is compared to its carrying 
value. Fair value is an estimate of the price a willing buyer would pay for 
the intangible asset and is generally estimated by discounting the expected 
future after-tax cash flows associated with the intangible asset.

Our definite-lived intangible assets that are not allocated to an individual 
restaurant are evaluated for impairment whenever events or changes in 
circumstances indicate that the carrying amount of the intangible asset may 
not be recoverable. An intangible asset that is deemed not recoverable on 
an undiscounted basis is written down to its estimated fair value, which is 
our estimate of the price a willing buyer would pay for the intangible asset 
based on discounted expected future after-tax cash flows. For purposes of 
our impairment analysis, we update the cash flows that were initially used 
to value the definite-lived intangible asset to reflect our current estimates 
and assumptions over the asset’s future remaining life.

Derivative Financial Instruments. We use derivative instruments primarily 
to hedge interest rate and foreign currency risks. These derivative contracts 
are entered into with financial institutions. We do not use derivative 
instruments for trading purposes and we have procedures in place to 
monitor and control their use.

We record all derivative instruments on our Consolidated Balance Sheet 
at fair value. For derivative instruments that are designated and qualify as 
a fair value hedge, the gain or loss on the derivative instrument as well as 
the offsetting gain or loss on the hedged item attributable to the hedged 
risk are recognized in the results of operations. For derivative instruments 
that are designated and qualify as a cash flow hedge, the effective portion 
of the gain or loss on the derivative instrument is reported as a component 
of other comprehensive income (loss) and reclassified into earnings in 
the same period or periods during which the hedged transaction affects 
earnings. For derivative instruments that are designated and qualify as a net 
investment hedge, the effective portion of the gain or loss on the derivative 
instrument is reported in the foreign currency translation component of 
other comprehensive income (loss). Any ineffective portion of the gain or 
loss on the derivative instrument for a cash flow hedge or net investment 
hedge is recorded in the results of operations immediately. For derivative 
instruments not designated as hedging instruments, the gain or loss is 
recognized in the results of operations immediately.

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KAs a result of the use of derivative instruments, the Company is exposed 
to risk that the counterparties will fail to meet their contractual obligations. 
To mitigate the counterparty credit risk, we only enter into contracts with 
carefully selected major financial institutions based upon their credit 
ratings and other factors, and continually assess the creditworthiness of 
counterparties. At December 26, 2015 and December 27, 2014, all of 
the counterparties to our interest rate swaps, foreign currency swaps and 
foreign currency forwards had investment grade ratings according to the 
three major ratings agencies. To date, all counterparties have performed 
in accordance with their contractual obligations.

Common Stock Share Repurchases. From time to time, we repurchase 
shares of our Common Stock under share repurchase programs authorized 
by our Board of Directors. Shares repurchased constitute authorized, 
but unissued shares under the North Carolina laws under which we are 
incorporated. Additionally, our Common Stock has no par or stated value. 
Accordingly, we record the full value of share repurchases, upon the trade 
date, against Common Stock on our Consolidated Balance Sheet except 
when to do so would result in a negative balance in such Common Stock 
account. In such instances, on a period basis, we record the cost of any 
further share repurchases as a reduction in retained earnings. Due to the 
large number of share repurchases of our stock over the past several 
years, our Common Stock balance is frequently zero at the end of any 
period. Accordingly, $1,124 million, $725 million and $640 million in share 
repurchases were recorded as a reduction in Retained Earnings in 2015, 
2014 and 2013, respectively. See Note 15 for additional information on 
our share repurchases.

Pension and Post-retirement Medical Benefits. We measure and recognize 
the overfunded or underfunded status of our pension and post-retirement 
plans as an asset or liability in our Consolidated Balance Sheet as of our 
fiscal year end. The funded status represents the difference between the 
projected benefit obligations and the fair value of plan assets, which is 
calculated on a plan-by-plan basis. The projected benefit obligation and 

PART II PART II
Item 8 Financial Statements and Supplementary Data

related funded status are determined using assumptions as of the end of 
each year. The projected benefit obligation is the present value of benefits 
earned to date by plan participants, including the effect of future salary 
increases, as applicable. The difference between the projected benefit 
obligations and the fair value of plan assets that has not previously been 
recognized in our Consolidated Statement of Income is recorded as a 
component of Accumulated other comprehensive income (loss).

The net periodic benefit costs associated with the Company’s defined 
benefit pension and post-retirement medical plans are determined using 
assumptions regarding the projected benefit obligation and, for funded 
plans, the market-related value of plan assets as of the beginning of each 
year. We have elected to use a market-related value of plan assets to 
calculate the expected return on assets in net periodic benefit costs. We 
recognize differences in the fair value versus the market-related value of 
plan assets evenly over five years. For each individual plan we amortize into 
pension expense the net amounts in Accumulated other comprehensive 
income (loss), as adjusted for the difference between the fair value and 
market-related value of plan assets, to the extent that such amounts 
exceed 10% of the greater of a plan’s projected benefit obligation or 
market-related value of assets, over the remaining service period of active 
participants in the plan or, for plans with no active participants, over the 
expected average life expectancy of the inactive participants in the plan. 
We record a curtailment when an event occurs that significantly reduces 
the expected years of future service or eliminates the accrual of defined 
benefits for the future services of a significant number of employees. We 
record a curtailment gain when the employees who are entitled to the 
benefits terminate their employment; we record a curtailment loss when 
it becomes probable a loss will occur.

We recognize settlement gains or losses only when we have determined 
that the cost of all settlements in a year will exceed the sum of the service 
and interest costs within an individual plan.

NOTE PART II3 

Earnings Per Common Share (“EPS”)

Net Income – YUM! Brands, Inc.
Weighted-average common shares outstanding (for basic calculation)
Effect of dilutive share-based employee compensation
Weighted-average common and dilutive potential common shares outstanding  
(for diluted calculation)
Basic EPS
Diluted EPS
Unexercised employee stock options and stock appreciation rights (in millions) excluded from the 
diluted EPS computation(a)

2015
$ 1,293
436
7

$
$

443
2.97
2.92

4.5

2014
$ 1,051
444
9

$
$

453
2.37
2.32

5.5

2013
$ 1,091
452
9

$
$

461
2.41
2.36

4.9

(a)  These unexercised employee stock options and stock appreciation rights were not included in the computation of diluted EPS because to do so would have been antidilutive for the periods 

presented.

45

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 8 Financial Statements and Supplementary Data

NOTE PART II4 

Items Affecting Comparability of Net Income and Cash Flows

Little Sheep Impairment

On February 1, 2012 we acquired an additional 66% interest in Little Sheep 
Group Limited (“Little Sheep”) for $540 million, net of cash acquired of 
$44 million, increasing our ownership to 93%. The primary assets recorded 
as a result of the acquisition and resulting consolidation of Little Sheep 
were the Little Sheep trademark and goodwill of approximately $400 million 
and $375 million, respectively.

Sustained declines in sales and profits in 2013 resulted in a determination 
that the Little Sheep trademark, goodwill and certain restaurant level PP&E 
were impaired during the quarter ended September 7, 2013. As a result, 
we recorded impairment charges to the trademark, goodwill and PP&E 
of $69 million, $222 million and $4 million, respectively, during the quarter 
ended September 7, 2013. 

The Little Sheep business continued to underperform during 2014 with 
actual average-unit sales volumes and profit levels significantly below those 
assumed in our 2013 estimation of the Little Sheep trademark and reporting 
unit fair values. As a result, a significant number of Company-operated 

restaurants were closed or refranchised during 2014 with future plans calling 
for further focus on franchise-ownership for the Concept. We tested the 
Little Sheep trademark and goodwill for impairment in the fourth quarter 
of 2014 pursuant to our accounting policy. As a result of comparing the 
trademark’s 2014 fair value estimate of $58 million to its carrying value of 
$342 million, we recorded a $284 million impairment charge. Additionally, 
after determining the 2014 fair value estimate of the Little Sheep reporting 
unit was less than its carrying value we wrote off Little Sheep’s remaining 
goodwill balance of $160 million. The Company also evaluated other 
Little Sheep long-lived assets for impairment and recorded $14 million 
of restaurant-level PP&E impairment and a $5 million impairment of our 
equity method investment in a meat processing business that supplies 
lamb to Little Sheep.

The losses related to Little Sheep that have occurred concurrent with our 
trademark and goodwill impairments in 2014 and 2013, none of which 
have been allocated to any segment for performance reporting purposes, 
are summarized below:

Impairment of Goodwill
Impairment of Trademark
Impairment of PP&E
Impairment of Investment in Little Sheep Meat
Tax Benefit
Loss Attributable to Non-Controlling Interest
Net Loss

2014
160
284
14
5
(76)
(26)
361

$

$

2013
222
69
4
—
(18)
(19)
258

$

$

Income Statement Classification
Closures and Impairment (income) expense
Closures and Impairment (income) expense
Closures and Impairment (income) expense
Closures and Impairment (income) expense
Income tax provision
Net Income (loss) noncontrolling interests
Net Income – YUM! Brands, Inc.

Losses Related to the Extinguishment 
of PART IIDebt

During the fourth quarter of 2013, we completed a cash tender offer 
to repurchase $550 million of our Senior Unsecured Notes due either 
March 2018 or November 2037. This transaction resulted in $120 million 

of losses as a result of premiums paid and other costs, $118 million of 
which was classified as Interest expense, net in our Consolidated Statement 
of Income. The repurchase of the Senior Unsecured Notes was funded 
primarily by proceeds of $599 million received from the issuance of new 
Senior Unsecured Notes. 

Refranchising (Gain) Loss

The Refranchising (gain) loss by reportable segment is presented below. We do not allocate such gains and losses to our segments for performance 
reporting purposes.

China
KFC Division(a)
Pizza Hut Division(a)(b)
Taco Bell Division
India
Worldwide

$

$

$

$

Refranchising (gain) loss
2015
(13)
30
55
(65)
3
10

2014
(17)
(18)
4
(4)
2
(33)

$

$

2013
(5)
(8)
(3)
(84)
—
(100)

(a) 

In 2010 we refranchised our then-remaining Company-operated restaurants in Mexico. To the extent we owned it, we did not sell the real estate related to certain of these restaurants, 
instead leasing it to the franchisee. During 2015, we sold the real estate for approximately $58 million. While these proceeds exceeded the book value of the real estate, the sale represented 
a substantial liquidation of our Mexican foreign entities under GAAP. As such, the accumulated translation losses associated with our Mexican business were included in our loss on the sale. 
We recorded charges of $80 million representing the excess of the sum of the book value of the real estate and other related assets and our accumulated translation losses over the sales 
price. Consistent with the classification of the original market refranchising transaction, these charges were classified as Refranchising (gain) loss. Refranchising losses of $40 million were 
associated with both the KFC and Pizza Hut Divisions.
Our KFC and Pizza Hut Divisions earned approximately $2 million and $1 million, respectively, of rental income in 2015 and $3 million and $1 million, respectively, of rental income in 2014 
related to this real estate that transferred to the buyer subsequent to the sale of the real estate. We continue to earn U.S. dollar-denominated franchise fees, most of which are sales-based 
royalties, under our existing franchise contracts with our Mexico franchisee.

(b)  During 2015 we recognized charges of $16 million within Refranchising (gain) loss associated with the refranchising of our company-owned Pizza Hut restaurants in Korea. While additional 

gains or losses may occur as the refranchising plans move forward, such amounts are not expected to be material at this time. 

46

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
PART II PART II
Item 8 Financial Statements and Supplementary Data

KFC U.S. Acceleration Agreement
During 2015 we reached an agreement with our KFC U.S. franchisees that 
gave us brand marketing control as well as an accelerated path to expanded 
menu offerings, improved assets and enhanced customer experience. In 
connection with this agreement we anticipate investing a total of approximately 
$125 million through 2017 primarily to fund new back-of-house equipment for 
franchisees and to provide incentives to accelerate franchisee store remodels. 
We recorded expenses for the portion of these investments made in 2015 of 
$71 million and $1 million within Franchise and license expense and Occupancy 
and other operating expenses, respectively, with the remaining investments 

to occur in 2016 and 2017. These charges are not being allocated to the 
KFC Division for performance reporting purposes due to their unique and 
long-term brand-building nature. 

In addition to the investments above we have agreed to fund incremental 
system advertising dollars of $60 million. We funded approximately $10 million 
of such advertising in 2015 with the remaining funding to occur in 2016 
and 2017. These amounts are being recorded in the KFC Division segment 
operating results. 

Store Closure and Impairment Activity
Store closure (income) costs and Store impairment charges by reportable segment are presented below. These tables exclude $463 million and $295 million of 
Little Sheep impairment losses in 2014 and 2013, respectively which were not allocated to any segment for performance reporting purposes.

2015

Store closure (income) costs(a)
Store impairment charges
Closure and impairment (income) expenses

Store closure (income) costs(a)
Store impairment charges
Closure and impairment (income) expenses

Store closure (income) costs(a)
Store impairment charges
Closure and impairment (income) expenses

China
(6)
70
64

China
—
54
54

China
(1)
31 
30

$

$

$

$

$

$

KFC
1
7
8

KFC
2
7
9

KFC

(1) 
4
3

$

$

$

$

$

$

$

Pizza Hut
(2)
5
3

$

2014

$

Pizza Hut
1
4
5

$

2013

$

Pizza Hut
(3)
3
—

$

Taco Bell
(1)
$
4
3

$

Taco Bell
—
$
3
3

$

Taco Bell
—
$
1
1

$

$

$

$

$

$

$

India Worldwide
(8)
87
79

—
1
1

$

$

India Worldwide
3
69
72

—
1
1

$

$

India Worldwide
(5)
41
36

—
2
2

$

$

(a)  Store closure (income) costs include the net gain or loss on sales of real estate on which we formerly operated a Company-owned restaurant that was closed, lease reserves established 
when we cease using a property under an operating lease and subsequent adjustments to those reserves and other facility-related expenses from previously closed stores. Remaining lease 
obligations for closed stores were not material at December 26, 2015 or December 27, 2014.

NOTE PART II5 

Supplemental Cash Flow Data

Cash Paid For:

Interest(a)
Income taxes(b)

Significant Non-Cash Investing and Financing Activities:

Capital lease obligations incurred

2015

2014

2013

$

$

154
535

28

$

$

149
684

24

$

$

269
489

15

(a)  2013 includes $109 million of cash premiums and fees paid related to the extinguishment of debt, which is the primary component of the $120 million loss on debt extinguishment.  

See Note 4.

(b)  2014 includes $200 million of cash paid related to the resolution of a valuation issue with the Internal Revenue Service (“IRS”) related to years 2004 through 2008. See Note 16.

47

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 8 Financial Statements and Supplementary Data

NOTE PART II6 

Franchise and License Fees and Income

Initial fees, including renewal fees
Initial franchise fees included in Refranchising (gain) loss

Continuing fees and rental income
Franchise and license fees and income

NOTE PART II7  Other (Income) Expense

Equity (income) loss from investments in unconsolidated affiliates
China poultry supply insurance recovery(a)
Loss associated with planned sale of aircraft(b)
Foreign exchange net (gain) loss and other
Other (income) expense

$

2015
88
(10)
78
1,882
$ 1,960

$

2014
83
(5)
78
1,877
$ 1,955

$

2013
90
(13)
77
1,823
$ 1,900

2015
(41)
(5)
15
21
(10)

$

$

2014
(30)
(25)
—
14
(41)

$

$

2013
(26)
—
—
10
(16)

$

$

(a)  Recoveries related to lost profits associated with a 2012 poultry supply incident.
(b)  During 2015, we made the decision to dispose of a corporate aircraft in China. The loss associated with this planned sale reflects the shortfall of the expected proceeds, less any selling 

costs, over the carrying value of the aircraft.

NOTE PART II8 

Supplemental Balance Sheet Information

Prepaid Expenses and Other Current Assets
Income tax receivable
Assets held for sale(a)
Other prepaid expenses and current assets
Prepaid expenses and other current assets

2015
41
28
173
242

$

$

2014
55
14
185
254

$

$

(a)  Reflects the carrying value of a corporate aircraft in China (See Note 7) as well as restaurants we have offered for sale to franchisees and excess properties that we do not intend to use for 

restaurant operations in the future.

Property, Plant and Equipment
Land
Buildings and improvements
Capital leases, primarily buildings
Machinery and equipment
Property, plant and equipment, gross
Accumulated depreciation and amortization
Property, plant and equipment, net

$

2015
480
4,462
203
2,687
7,832
(3,643)
$ 4,189

$

2014
506
4,549
210
2,817
8,082
(3,584)
$ 4,498

Depreciation and amortization expense related to property, plant and equipment was $712 million, $702 million and $686 million in 2015, 2014 and 
2013, respectively.

Accounts Payable and Other Current Liabilities
Accounts payable
Accrued capital expenditures
Accrued compensation and benefits
Dividends payable
Accrued taxes, other than income taxes
Other current liabilities
Accounts payable and other current liabilities

48

$

2015
616
174
465
197
116
417
$ 1,985

$

2014
694
250
419
178
100
329
$ 1,970

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 8 Financial Statements and Supplementary Data

NOTE PART II9  Goodwill and Intangible Assets

The changes in the carrying amount of goodwill are as follows:

Balance as of December 28, 2013

Goodwill, gross
Accumulated impairment losses(a)
Goodwill, net
Acquisitions
Impairment Losses(a)
Disposals and other, net(b)

Balance as of December 27, 2014

Goodwill, gross
Accumulated impairment losses(a)
Goodwill, net
Acquisitions
Disposals and other, net(b)

Balance as of December 26, 2015

Goodwill, gross
Accumulated impairment losses(a)

Goodwill, net

China

KFC

Pizza Hut

Taco Bell

India Worldwide

$

$

478
(222)
256
—
(160)
(7)

471
(382)
89
—
(4)

467
(382)
85

$

$

338
—
338
2
—
(28)

312
—
312
1
(32)

281
—
281

$

$

204
(17)
187
—
—
(4)

200
(17)
183
—
(7)

193
(17)
176

$

$

106
—
106
8
—
—

114
—
114
1
(2)

113
—
113

$

$

 2
—
2
—
—
—

2
—
2
—
(1)

1
—
1

$ 1,128
(239)
889
10
(160)
(39)

1,099
(399)
700
2
(46)

1,055
(399)
656

$

(a)  China Accumulated impairment losses represent Little Sheep impairment, of which $160 million was recorded in 2014. See Note 4.
(b)  Disposals and other, net includes the impact of foreign currency translation on existing balances and goodwill write-offs associated with refranchising.

Intangible assets, net for the years ended 2015 and 2014 are as follows:

Definite-lived intangible assets
Reacquired franchise rights
Franchise contract rights
Lease tenancy rights
Favorable operating leases
Other

Indefinite-lived intangible assets

KFC trademark
Little Sheep trademark

2015

2014

Gross Carrying 
Amount

Accumulated 
Amortization

Gross Carrying 
Amount

Accumulated 
Amortization

$

$

(91)
(94)
(10)
(7)
(27)
(229)

$

$

$

$

168
123
57
11
54
413

31
56
87

$

$

$

$

186
126
67
15
52
446

31
60
91

$

$

(81)
(92)
(12)
(9)
(25)
(219)

Amortization expense for all definite-lived intangible assets was $26 million in 2015, $27 million in 2014 and $28 million in 2013. Amortization expense for 
definite-lived intangible assets will approximate $21 million in 2016, $21 million in 2017, $19 million in 2018, $18 million in 2019 and $17 million in 2020. 

49

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 8 Financial Statements and Supplementary Data

NOTE PART II10  Short-term Borrowings and Long-term Debt

Short-term Borrowings
Current maturities of long-term debt
Current portion of fair value hedge accounting adjustment
Unsecured Short-Term Loan Credit Facility, expires June 2016
Other

Long-term Debt
Senior Unsecured Notes
Unsecured Revolving Credit Facility, expires March 2017
Capital lease obligations (See Note 11)

Less current maturities of long-term debt
Long-term debt excluding long-term portion of hedge accounting adjustment
Long-term portion of fair value hedge accounting adjustment
Long-term debt including hedge accounting adjustment

2015

2014

$

$

313
1
600
9
923

$ 2,497
701
169
3,367
(313)
3,054
—
$ 3,054

$

$

264
3
—
—
267

$ 2,746
416
175
3,337
(264)
3,073
4
$ 3,077

Our primary bank credit agreement comprises a $1.3 billion syndicated 
senior unsecured revolving credit facility (the “Credit Facility”) which matures 
in March 2017. The Credit Facility includes 24 participating banks with 
commitments ranging from $23 million to $115 million. Under the terms of 
the Credit Facility, we may borrow up to the maximum borrowing limit, less 
outstanding letters of credit or banker’s acceptances, where applicable. At 
December 26, 2015, our unused Credit Facility totaled $594 million net of 
outstanding letters of credit of $5 million. There were borrowings of $701 million 
and $416 million outstanding under the Credit Facility at December 26, 2015 
and December 27, 2014, respectively. The interest rate for most borrowings 
under the Credit Facility ranges from 1.00% to 1.75% over the London Interbank 
Offered Rate (“LIBOR”). The exact spread over LIBOR under the Short-Term 
Loan Credit Facility depends upon our performance against specified financial 
criteria. Interest on any outstanding borrowings under the Credit Facility is 
payable at least quarterly.

On December 8, 2015, we executed a credit agreement providing for an 
unsecured term loan facility (the “Short-Term Loan Credit Facility”) in an amount 
up to $1.5 billion which matures in June 2016 with an option for us to extend 
maturity for an additional three months and includes three participating banks. 
Under the terms of the Short-Term Loan Credit Facility, we may borrow up to 
the full amount of the facility in up to three draws. At December 26, 2015, our 
unused Short-Term Loan Credit Facility totaled $900 million net of outstanding 
borrowings of $600 million. The interest rate for most borrowings under the 
Short-Term Loan Credit Facility ranges from 1.00% to 1.75% over LIBOR. 
The exact spread over LIBOR under the Short-Term Loan Credit Facility 
depends upon our performance against specified financial criteria. Interest 
on any outstanding borrowings under the Short-Term Loan Credit Facility is 
payable at least quarterly. 

Both the Credit Facility and the Short-Term Loan Credit Facility are unconditionally 
guaranteed by our principal domestic subsidiaries and contain financial covenants 
relating to the maintenance of leverage and fixed charge coverage ratios. The 
agreements for both facilities also contain affirmative and negative covenants 
including, among other things, limitations on certain additional indebtedness 
and liens, and certain other transactions specified in the agreement. Given the 
Company’s strong balance sheet and cash flows we were able to comply with 
all debt covenant requirements at December 26, 2015 with a considerable 
amount of cushion. Additionally, both facilities contain cross-default provisions 
whereby our failure to make any payment on our indebtedness in a principal 
amount in excess of $125 million, or the acceleration of the maturity of any 
such indebtedness, will constitute a default under such agreement.

The majority of our remaining long-term debt primarily comprises Senior 
Unsecured Notes with varying maturity dates from 2016 through 2043 and 
stated interest rates ranging from 3.75% to 6.88%. The Senior Unsecured Notes 
represent senior, unsecured obligations and rank equally in right of payment 
with all of our existing and future unsecured unsubordinated indebtedness. 
Our Senior Unsecured Notes contain cross-default provisions whereby the 
acceleration of the maturity of any of our indebtedness in a principal amount 
in excess of $50 million will constitute a default under the Senior Unsecured 
Notes unless such indebtedness is discharged, or the acceleration of the 
maturity of that indebtedness is annulled, within 30 days after notice.

During the fourth quarter of 2015, we repaid $250 million of Senior Unsecured 
Notes upon their maturity. 

The following table summarizes all Senior Unsecured Notes issued that remain outstanding at December 26, 2015:

Issuance Date(a)
April 2006
October 2007
October 2007
August 2009
August 2010
August 2011
October 2013
October 2013

Maturity Date
April 2016
March 2018
November 2037
September 2019
November 2020
November 2021
November 2023
November 2043

Principal Amount 
(in millions)
300
325
325
250
350
350
325
275

$
$
$
$
$
$
$
$

Stated
6.25%
6.25%
6.88%
5.30%
3.88%
3.75%
3.88%
5.35%

Interest Rate

Effective(b)
6.03%
6.36%
7.45%
5.59%
4.01%
3.88%
4.01%
5.42%

(a) 
(b) 

Interest payments commenced approximately six months after issuance date and are payable semi-annually thereafter.
Includes the effects of the amortization of any (1) premium or discount; (2) debt issuance costs; and (3) gain or loss upon settlement of related treasury locks and forward-starting interest 
rate swaps utilized to hedge the interest rate risk prior to the debt issuance. Excludes the effect of any swaps that remain outstanding.

50

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KThe annual maturities of short-term borrowings and long-term debt as of December 26, 2015, excluding capital lease obligations of $169 million and fair value 
hedge accounting adjustments of $1 million, are as follows:

PART II PART II
Item 8 Financial Statements and Supplementary Data

Year ended:
2016
2017
2018
2019
2020
Thereafter
Total

$

909
701
325
250
350
1,275
$ 3,810

Interest expense on short-term borrowings and long-term debt was $155 million, $152 million and $270 million in 2015, 2014 and 2013, respectively. 
2013 included $118 million in losses recorded in Interest expense, net as a result of premiums paid and other costs related to the extinguishment of 
debt. See Losses Related to the Extinguishment of Debt section of Note 4 for further discussion.

NOTE PART II11  Leases

At December 26, 2015 we operated more than 8,900 restaurants, leasing the 
underlying land and/or building in approximately 8,025 of those restaurants 
with the vast majority of our commitments expiring within 20 years from 
the inception of the lease. In addition, the Company leases or subleases 
approximately 825 units to franchisees, principally in the U.S., UK and China. 

We also lease office space for headquarters and support functions, as well 
as certain office and restaurant equipment. We do not consider any of these 
individual leases material to our operations. Most leases require us to pay related 
executory costs, which include property taxes, maintenance and insurance.

Future minimum commitments and amounts to be received as lessor or sublessor under non-cancelable leases are set forth below:

Commitments

Lease Receivables

2016
2017
2018
2019
2020
Thereafter

Capital
20
20
20
20
19
188
287

$

$

$

$

Operating Direct Financing
2
2
2
2
1
3
12

672
620
569
516
457
2,123
$ 4,957

$

$

Operating
55
50
47
40
33
125
350

$

At December 26, 2015 and December 27, 2014, the present value of minimum payments under capital leases was $169 million and $175 million, respectively. 
At December 26, 2015, unearned income associated with direct financing lease receivables was $3 million. 

The details of rental expense and income are set forth below:

Rental expense
Minimum
Contingent

Rental income

2015

2014

2013

$

737
294
$ 1,031
97
$

$

766
302
$ 1,068
103
$

$

759
293
$ 1,052
94
$

NOTE PART II12 

 Fair Value Disclosures

As of December 26, 2015 the carrying values of cash and cash equivalents, 
short-term investments, accounts receivable and accounts payable approximated 
their fair values because of the short-term nature of these instruments. The 
fair value of notes receivable net of allowances and lease guarantees less 
subsequent amortization approximates their carrying value. The Company’s 

debt obligations, excluding capital leases, were estimated to have a fair value 
of $3.7 billion (Level 2), compared to their carrying value of $3.8 billion. We 
estimated the fair value of debt using market quotes and calculations based 
on market rates.

51

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
PART II PART II
Item 8 Financial Statements and Supplementary Data

Recurring Fair Value Measurements

The Company has interest rate swaps accounted for as fair value hedges, 
foreign currency forwards and swaps accounted for as cash flow hedges and 
other investments, all of which are required to be measured at fair value on a 
recurring basis. Interest rate swaps are used to reduce our exposure to interest 
rate risk and lower interest expense for a portion of our fixed-rate debt and 
our interest rate swaps meet the shortcut method requirements and thus no 
ineffectiveness has been recorded. Our foreign currency forwards and swaps 
are used to reduce our exposure to cash flow volatility arising from foreign 
currency fluctuations associated with certain foreign currency denominated 

intercompany short-term receivables and payables. The notional amount, 
maturity date and currency of these forwards and swaps match those of 
the underlying receivables or payables and we measure ineffectiveness by 
comparing the cumulative change in the fair value of the forward or swap 
contract with the cumulative change in the fair value of the hedged item. The 
following table presents fair values for those assets and liabilities measured 
at fair value on a recurring basis and the level within the fair value hierarchy 
in which the measurements fall. No transfers among the levels within the 
fair value hierarchy occurred during the years ended December 26, 2015 or 
December 27, 2014.

Foreign Currency Forwards and Swaps, net
Interest Rate Swaps, net
Other Investments
Total

Level
2
2
1

Fair Value

2015
$ 19
2
21
$ 42

2014
$ 24
10
21
$ 55

The fair value of the Company’s foreign currency forwards and swaps and interest rate swaps were determined based on the present value of expected future 
cash flows considering the risks involved, including nonperformance risk, and using discount rates appropriate for the duration based upon observable inputs. 
The other investments include investments in mutual funds, which are used to offset fluctuations in deferred compensation liabilities that employees have 
chosen to invest in phantom shares of a Stock Index Fund or Bond Index Fund. The other investments are classified as trading securities in Other assets in 
our Consolidated Balance Sheet and their fair value is determined based on the closing market prices of the respective mutual funds as of December 26, 2015 
and December 27, 2014.

Non-Recurring Fair Value Measurements

The following table presents expense recognized from all non-recurring fair value 
measurements during the years ended December 26, 2015 and December 27, 
2014. Other than the Little Sheep impairments (See Note 4), these amounts 

relate to restaurants or groups of restaurants that were impaired either as a 
result of our semi-annual impairment review or when it was more likely than 
not a restaurant or restaurant group would be refranchised and exclude fair 
value measurements made for restaurants that were subsequently closed or 
refranchised prior to those respective year-end dates.

Little Sheep impairments(a)
Refranchising related impairment(b)
Restaurant-level impairment(c)
Total

2015
$ —
—
61
$ 61

2014
$ 463
9
46
$ 518

(a)  Except for the Little Sheep trademark, which had a carrying value of $56 million at December 26, 2015, the remaining carrying value of assets measured at fair value due to the 2014 Little Sheep 
impairments (Level 3) is insignificant. See Note 4 for further discussion. Our 2014 fair value estimate of the Little Sheep trademark was determined using a relief-from-royalty valuation approach 
that included future revenues as a significant input and a discount rate of 13% as our estimate of the required rate-of-return that a third party buyer would expect to receive when purchasing 
the trademark. The primary drivers of the trademark’s fair value are franchise revenue growth and revenues associated with a wholly-owned business that sells seasoning to retail customers. 
Franchise revenue growth reflected annual same store sales growth of 4% and approximately 35 new franchise units per year, partially offset by approximately 25 franchise closures per year. 
The retail seasoning business was forecasted to generate sales growth consistent with historical results. Our 2015 fair value estimate exceeded its carrying value using similar assumptions and 
methods as those used in 2014.

(b)  Refranchising related impairment results from writing down the assets of restaurants or restaurant groups offered for refranchising. The fair value measurements used in our impairment evaluation 
are based on either actual bids received from potential buyers (Level 2), or on estimates of the sales prices we anticipated receiving from a buyer for the restaurant or restaurant groups (Level 3).
(c)  Restaurant-level impairment charges are recorded in Closures and impairment (income) expenses and resulted primarily from our semi-annual impairment evaluation of long-lived assets of 
individual restaurants that were being operated at the time of impairment and had not been offered for refranchising. The fair value measurements used in these impairment evaluations were 
based on discounted cash flow estimates using unobservable inputs (Level 3). The remaining net book value of assets measured at fair value during the years ended December 26, 2015 and 
December 27, 2014 is insignificant.

NOTE PART II13 

 Pension, Retiree Medical and Retiree Savings Plans

U.S. Pension Plans

We sponsor qualified and supplemental (non-qualified) noncontributory 
defined benefit plans covering certain full-time salaried and hourly U.S. 
employees. The qualified plan meets the requirements of certain sections 
of the Internal Revenue Code and provides benefits to a broad group of 
employees with restrictions on discriminating in favor of highly compensated 
employees with regard to coverage, benefits and contributions. The 
supplemental plans provide additional benefits to certain employees. We 
fund our supplemental plans as benefits are paid.

The most significant of our U.S. plans is the YUM Retirement Plan (the 
“Plan”), which is a qualified plan. Our funding policy with respect to the 
Plan is to contribute amounts necessary to satisfy minimum pension 
funding requirements, including requirements of the Pension Protection 
Act of 2006, plus additional amounts from time to time as are determined 
to be necessary to improve the Plan’s funded status. We do not expect to 
make any significant contributions to the Plan in 2016. We currently expect 
to make $13 million in benefit payments from our primary unfunded U.S. 
non-qualified plan in 2016. Our two significant U.S. plans were previously 
amended such that any salaried employee hired or rehired by YUM after 
September 30, 2001 is not eligible to participate in those plans. 

52

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 8 Financial Statements and Supplementary Data

We do not anticipate any plan assets being returned to the Company during 2016 for any U.S. plans.

Obligation and Funded Status at Measurement Date:

The following chart summarizes the balance sheet impact, as well as benefit obligations, assets, and funded status associated with our two significant 
U.S. pension plans. The actuarial valuations for all plans reflect measurement dates coinciding with our fiscal year end.

Change in benefit obligation

Benefit obligation at beginning of year

Service cost
Interest cost
Plan amendments
Curtailments
Special termination benefits
Benefits paid
Settlements(a)
Actuarial (gain) loss
Administrative expense

Benefit obligation at end of year

Change in plan assets

Fair value of plan assets at beginning of year
Actual return on plan assets
Employer contributions
Settlement payments(a)
Benefits paid
Administrative expenses

Fair value of plan assets at end of year

Funded status at end of year

(a)  For discussion of the settlement payments and settlement losses, see Components of net periodic benefit cost below.

Amounts recognized in the Consolidated Balance Sheet: 

Accrued benefit liability – current
Accrued benefit liability – non-current

2015

2014

$ 1,301
18
55
28
(2)
1
(50)
(16)
(196)
(5)
$ 1,134

$

991
(10)
94
(16)
(50)
(5)
$ 1,004
(130)
$

$ 1,025
17
54
1
(2)
3
(65)
(17)
290
(5)
$ 1,301

$

$
$

933
124
21
(17)
(65)
(5)
991
(310)

2015
(13)
(117)
(130)

$

$

2014
(11)
(299)
(310)

$

$

The accumulated benefit obligation was $1,088 million and $1,254 million at December 26, 2015 and December 27, 2014, respectively.

Information for pension plans with an accumulated benefit obligation in excess of plan assets: 

Projected benefit obligation
Accumulated benefit obligation
Fair value of plan assets

Information for pension plans with a projected benefit obligation in excess of plan assets:

Projected benefit obligation
Accumulated benefit obligation
Fair value of plan assets

$

2015
101
88
—

2014
$ 1,301
1,254
991

2015
$ 1,134
1,088
1,004

2014
$ 1,301
1,254
991

53

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 8 Financial Statements and Supplementary Data

Components of net periodic benefit cost:

Net periodic benefit cost
Service cost
Interest cost
Amortization of prior service cost(a)
Expected return on plan assets
Amortization of net loss
Net periodic benefit cost
Additional (gain) loss recognized due to:

Settlements(b)
Special termination benefits

2015
18
55
1
(62)
45
57

5
1

$

$

$
$

2014
17
54
1
(56)
17
33

6
3

$

$

$
$

2013
21
54
2
(59)
48
66

30
5

$

$

$
$

(a)  Prior service costs are amortized on a straight-line basis over the average remaining service period of employees expected to receive benefits.
(b)  Settlement losses result when benefit payments exceed the sum of the service cost and interest cost within a plan during the year. During 2013 the Company allowed certain former employees 

with deferred vested balances an opportunity to voluntarily elect an early payout of their pension benefits. The majority of these payouts were funded from existing pension plan assets. 

Pension gains (losses) in Accumulated other comprehensive income (loss):

Beginning of year
Net actuarial (gain) loss
Curtailments
Amortization of net loss
Amortization of prior service cost
Prior service cost
Settlement charges
End of year

Accumulated pre-tax losses recognized within Accumulated Other Comprehensive Income:

Actuarial net loss
Prior service cost

2015
(319)
124
2
45
1
(28)
5
(170)

2015
(138)
(32)
(170)

$

$

$

$

2014
(124)
(220)
2
17
1
(1)
6
(319)

2014
(314)
(5)
(319)

$

$

$

$

The estimated net loss that will be amortized from Accumulated other comprehensive income (loss) into net periodic pension cost in 2016 is $6 million. 
The estimated prior service cost that will be amortized from Accumulated other comprehensive income (loss) into net periodic pension cost in 2016 is 
$5 million.

Weighted-average assumptions used to determine benefit obligations at the measurement dates:

Discount rate
Rate of compensation increase

Weighted-average assumptions used to determine the net periodic benefit cost for fiscal years:

Discount rate
Long-term rate of return on plan assets
Rate of compensation increase

2015
4.90%
3.75%

2014
5.40%
6.90%
3.75%

2014
4.30%
3.75%

2013
4.40%
7.25%
3.75%

2015
4.30%
6.75%
3.75%

Our estimated long-term rate of return on plan assets represents the weighted-average of expected future returns on the asset categories included in 
our target investment allocation based primarily on the historical returns for each asset category.

54

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 8 Financial Statements and Supplementary Data

Plan Assets

International Pension Plans

The fair values of our pension plan assets at December 26, 2015 and 
December 27, 2014 by asset category and level within the fair value 
hierarchy are as follows:

Level 1:
Cash
Level 2:

2015

2014

$

3

$

—

Cash Equivalents(a)
Equity Securities – U.S. Large cap(b)
Equity Securities – U.S. Mid cap(b)
Equity Securities – U.S. Small cap(b)
Equity Securities – Non-U.S.(b)
Fixed Income Securities – U.S. 
Corporate(d)
Fixed Income Securities – U.S. 
Government and Government Agencies(c)
Fixed Income Securities – Other(d)

Total fair value of plan assets(e)

9
310
50
51
100

289

195
17
$ 1,024

$

5
298
50
50
91

305

178
11
988

(a)  Short-term investments in money market funds
(b)  Securities held in common trusts
Investments held directly by the Plan 
(c) 
(d) 
Includes securities held in common trusts and investments held directly by the Plan
(e)  2015 and 2014 exclude net unsettled trades (payable) receivable of $(20) million and 

$3 million, respectively.

Our primary objectives regarding the investment strategy for the Plan’s assets 
are to reduce interest rate and market risk and to provide adequate liquidity to 
meet immediate and future payment requirements. To achieve these objectives, 
we are using a combination of active and passive investment strategies. Our 
equity securities, currently targeted to be 50% of our investment mix, consist 
primarily of low-cost index funds focused on achieving long-term capital 
appreciation. We diversify our equity risk by investing in several different 
U.S. and foreign market index funds. Investing in these index funds provides 
us with the adequate liquidity required to fund benefit payments and plan 
expenses. The fixed income asset allocation, currently targeted to be 50% 
of our mix, is actively managed and consists of long-duration fixed income 
securities that help to reduce exposure to interest rate variation and to better 
correlate asset maturities with obligations. The fair values of all pension plan 
assets are determined based on closing market prices or net asset values.

A mutual fund held as an investment by the Plan includes shares of YUM 
Common Stock valued at $0.5 million at both December 26, 2015 and 
December 27, 2014 (less than 1% of total plan assets in each instance).

Benefit Payments

The benefits expected to be paid in each of the next five years and in the 
aggregate for the five years thereafter are set forth below:

Year ended:
2016
2017
2018
2019
2020
2021 – 2025

$

61
50
55
56
56
331

Expected benefits are estimated based on the same assumptions used 
to measure our benefit obligation on the measurement date and include 
benefits attributable to estimated future employee service.

We also sponsor various defined benefit plans covering certain of our 
non-U.S. employees, the most significant of which are in the UK. During 
2013, one of our UK plans was frozen such that existing participants can 
no longer earn future service credits. Our other UK plan was previously 
frozen to future service credits in 2011.

At the end of 2015 and 2014, the projected benefit obligations of these 
UK plans totaled $233 million and $231 million, respectively and plan 
assets totaled $291 million and $288 million, respectively. These plans 
were both in a net overfunded position at the end of 2015 and 2014 and 
related expense amounts recorded in each of 2015, 2014 and 2013 were 
not significant.

The funding rules for our pension plans outside of the U.S. vary from 
country to country and depend on many factors including discount rates, 
performance of plan assets, local laws and regulations. We do not plan to 
make significant contributions to either of our UK plans in 2016.

Retiree Medical Benefits

Our post-retirement plan provides health care benefits, principally to U.S. 
salaried retirees and their dependents, and includes retiree cost-sharing 
provisions. This plan was previously amended such that any salaried 
employee hired or rehired by YUM after September 30, 2001 is not 
eligible to participate in this plan. Employees hired prior to September 30, 
2001 are eligible for benefits if they meet age and service requirements 
and qualify for retirement benefits. We fund our post-retirement plan as 
benefits are paid.

At the end of 2015 and 2014, the accumulated post-retirement benefit 
obligation was $59 million and $69 million, respectively. Actuarial gains 
of $8 million and $2 million were recognized in Accumulated other 
comprehensive (income) loss at the end of 2015 and 2014, respectively. 
The net periodic benefit cost recorded was $3 million in 2015 and $5 million 
in both 2014 and 2013, the majority of which is interest cost on the 
accumulated post-retirement benefit obligation. The weighted-average 
assumptions used to determine benefit obligations and net periodic benefit 
cost for the post-retirement medical plan are identical to those as shown 
for the U.S. pension plans. Our assumed heath care cost trend rates for 
the following year as of 2015 and 2014 are 6.8% and 7.1%, respectively, 
with expected ultimate trend rates of 4.5% reached in 2038.

There is a cap on our medical liability for certain retirees. The cap for 
Medicare-eligible retirees was reached in 2000 and the cap for non-Medicare 
eligible retirees was reached in 2014; with the cap, our annual cost per 
retiree will not increase. A one-percentage-point increase or decrease in 
assumed health care cost trend rates would have less than a $1 million 
impact on total service and interest cost and on the post-retirement 
benefit obligation. The benefits expected to be paid in each of the next 
five years are approximately $5 million and in aggregate for the five years 
thereafter are $22 million.

Retiree Savings Plan

We sponsor a contributory plan to provide retirement benefits under 
the provisions of Section 401(k) of the Internal Revenue Code (the 
“401(k) Plan”) for eligible U.S. salaried and hourly employees. Participants 
are able to elect to contribute up to 75% of eligible compensation on a 
pre-tax basis. Participants may allocate their contributions to one or any 
combination of multiple investment options or a self-managed account 
within the 401(k) Plan. We match 100% of the participant’s contribution 
to the 401(k) Plan up to 6% of eligible compensation. We recognized as 
compensation expense our total matching contribution of $13 million in 
2015 and $12 million in both 2014 and 2013.

55

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 8 Financial Statements and Supplementary Data

NOTE PART II14 

 Share-based and Deferred Compensation Plans

Overview

At year end 2015, we had four stock award plans in effect: the YUM! 
Brands, Inc. Long-Term Incentive Plan and the 1997 Long-Term Incentive 
Plan (collectively the “LTIPs”), the YUM! Brands, Inc. Restaurant General 
Manager Stock Option Plan (“RGM Plan”) and the YUM! Brands, Inc. 
SharePower Plan (“SharePower”). Under all our plans, the exercise price 
of stock options and SARs granted must be equal to or greater than the 
average market price or the ending market price of the Company’s stock 
on the date of grant.

Potential awards to employees and non-employee directors under the 
LTIPs include stock options, incentive stock options, SARs, restricted 
stock, stock units, restricted stock units (“RSUs”), performance restricted 
stock units, performance share units (“PSUs”) and performance units. We 
have issued only stock options, SARs, RSUs and PSUs under the LTIPs. 
While awards under the LTIPs can have varying vesting provisions and 
exercise periods, outstanding awards under the LTIPs vest in periods 
ranging from immediate to five years. Stock options and SARs expire 
ten years after grant.

Potential awards to employees under the RGM Plan include stock options, 
SARs, restricted stock and RSUs. We have issued only stock options and 
SARs under this plan. RGM Plan awards granted have a four-year cliff 
vesting period and expire ten years after grant. Certain RGM Plan awards 
are granted upon attainment of performance conditions in the previous 
year. Expense for such awards is recognized over a period that includes 
the performance condition period.

Potential awards to employees under SharePower include stock options, 
SARs, restricted stock and RSUs. We have issued only stock options and 
SARs under this plan. These awards generally vest over a period of four 
years and expire ten years after grant.

At year end 2015, approximately 13 million shares were available for future 
share-based compensation grants under the above plans.

Our Executive Income Deferral (“EID”) Plan allows participants to defer 
receipt of a portion of their annual salary and all or a portion of their incentive 
compensation. As defined by the EID Plan, we credit the amounts deferred 
with earnings based on the investment options selected by the participants. 
These investment options are limited to cash, phantom shares of our 
Common Stock, phantom shares of a Stock Index Fund and phantom 
shares of a Bond Index Fund. Investments in cash and phantom shares 
of both index funds will be distributed in cash at a date as elected by the 
employee and therefore are classified as a liability on our Consolidated 
Balance Sheets. We recognize compensation expense for the appreciation 
or the depreciation, if any, of investments in cash and both of the index 
funds. Deferrals into the phantom shares of our Common Stock will be 
distributed in shares of our Common Stock, under the LTIPs, at a date as 
elected by the employee and therefore are classified in Common Stock 
on our Consolidated Balance Sheets. We do not recognize compensation 
expense for the appreciation or the depreciation, if any, of investments in 
phantom shares of our Common Stock. Our EID plan also allows certain 
participants to defer incentive compensation to purchase phantom shares 
of our Common Stock and receive a 33% Company match on the amount 
deferred. Deferrals receiving a match are similar to a RSU award in that 
participants will generally forfeit both the match and incentive compensation 
amounts deferred if they voluntarily separate from employment during a 
vesting period that is two years from the date of deferral. We expense 
the intrinsic value of the match and the incentive compensation over the 
requisite service period which includes the vesting period.

Historically, the Company has repurchased shares on the open market in 
excess of the amount necessary to satisfy award exercises and expects 
to continue to do so in 2016.

Award Valuation

We estimated the fair value of each stock option and SAR award as of the date of grant using the Black-Scholes option-pricing model with the following 
weighted-average assumptions:

Risk-free interest rate
Expected term (years)
Expected volatility
Expected dividend yield

2015

2014

2013

1.3%
6.4
26.9%
2.2%

1.6%
6.2
29.7%
2.1%

0.8%
6.2
29.9%
2.1%

We believe it is appropriate to group our stock option and SAR awards into two homogeneous groups when estimating expected term. These groups 
consist of grants made primarily to restaurant-level employees under the RGM Plan, which cliff-vest after four years and expire ten years after grant, 
and grants made to executives under our other stock award plans, which typically have a graded vesting schedule of 25% per year over four years 
and expire ten years after grant. We use a single weighted-average term for our awards that have a graded vesting schedule. Based on analysis of our 
historical exercise and post-vesting termination behavior, we have determined that our restaurant-level employees and our executives exercised the 
awards on average after 4.75 years and 6.5 years, respectively.

When determining expected volatility, we consider both historical volatility of our stock as well as implied volatility associated with our publicly traded 
options. The expected dividend yield is based on the annual dividend yield at the time of grant.

The fair values of RSU awards are based on the closing price of our Common Stock on the date of grant. The fair values of PSU awards granted prior 
to 2013 are based on the closing price of our Common Stock on the date of grant. Beginning in 2013, the Company grants PSU awards with market-
based conditions which have been valued based on the outcome of a Monte Carlo simulation.

56

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KAward Activity

Stock Options and SARs

Outstanding at the beginning of the year
Granted
Exercised
Forfeited or expired
Outstanding at the end of the year
Exercisable at the end of the year

PART II PART II
Item 8 Financial Statements and Supplementary Data

Shares 
(in thousands)
27,172
3,811
(4,089)
(961)
25,933(a)
17,084

Weighted-Average 
Exercise Price
$ 46.68
74.32
35.25
65.86
$ 51.79
$ 42.49

Weighted-Average 
Remaining 
Contractual Term 
(years)

Aggregate 
Intrinsic Value  
(in millions)

5.41
4.03

$ 577
$ 538

(a)  Outstanding awards include 1,623 options and 24,310 SARs with weighted average exercise prices of $49.34 and $51.98, respectively.

The weighted-average grant-date fair value of stock options and SARs granted during 2015, 2014 and 2013 was $15.95, $17.28 and $14.67, respectively. 
The total intrinsic value of stock options and SARs exercised during the years ended December 26, 2015, December 27, 2014 and December 28, 2013, 
was $186 million, $157 million and $176 million, respectively.

As of December 26, 2015, $89 million of unrecognized compensation cost related to unvested stock options and SARs, which will be reduced by any 
forfeitures that occur, is expected to be recognized over a remaining weighted-average period of approximately 1.8 years. The total fair value at grant 
date of awards that vested during 2015, 2014 and 2013 was $48 million, $41 million and $51 million, respectively.

RSUs and PSUs

As of December 26, 2015, there was $8 million of unrecognized compensation cost related to 0.5 million unvested RSUs and PSUs.

Impact on Net Income

The components of share-based compensation expense and the related income tax benefits are shown in the following table:

Options and SARs
Restricted Stock Units
Performance Share Units
Total Share-based Compensation Expense
Deferred Tax Benefit recognized
EID compensation expense not share-based

2015
50
4
3
57
18
1

$

$
$
$

2014
48
6
1
55
17
8

$

$
$
$

2013
44
6
(1)
49
15
11

$

$
$
$

Cash received from stock option exercises for 2015, 2014 and 2013, was $12 million, $29 million and $37 million, respectively. Tax benefits realized 
on our tax returns from tax deductions associated with share-based compensation for 2015, 2014 and 2013 totaled $66 million, $61 million and 
$65 million, respectively.

NOTE PART II15  Shareholders’ Equity

Under the authority of our Board of Directors, we repurchased shares of our Common Stock during 2015, 2014 and 2013. All amounts exclude 
applicable transaction fees. 

Authorization Date
December 2015
November 2014
November 2013
November 2012
Total

Shares Repurchased  
(thousands)
2014
—
—
8,488
2,737
11,225

2015
932
13,231
1,779
—
15,942

2013
—
—
—
10,922
10,922(a)

Dollar Value of Shares  
Repurchased

$

2015
67
1,000
133
—
$ 1,200

2014

— $
—
617
203
820

$

2013
—
—
—
750
750(a)

$

$

(a)  2013 amount excludes the effect of $20 million in share repurchases (0.3 million shares) with trade dates prior to the 2012 fiscal year end but with settlement dates subsequent to the 

2012 fiscal year end.

On December 8, 2015, our Board of Directors authorized share repurchases through December 2016 of up to $1 billion (excluding applicable transaction fees) 
of our outstanding Common Stock. As of December 26, 2015, we have $933 million available for future repurchases under this authorization.

57

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 8 Financial Statements and Supplementary Data

Changes in accumulated other comprehensive income (loss) (“OCI”) are presented below.

Balance at December 28, 2013, net of tax

Gains (losses) arising during the year classified into 
accumulated OCI, net of tax
(Gains) losses reclassified from accumulated OCI, 
net of tax
OCI, net of tax

Balance at December 27, 2014, net of tax

Gains (losses) arising during the year classified into 
accumulated OCI, net of tax
(Gains) losses reclassified from accumulated OCI, 
net of tax
OCI, net of tax

Balance at December 26, 2015, net of tax

Translation Adjustments 
and Gains (Losses) From 
Intra-Entity Transactions 
of a Long-Term Nature
170

$

Pension and  
Post-Retirement Benefits(a)
(97)

$

Derivative 
Instruments
(9)

$

Total
64

$

(143)

2
(141)
29

(250)

112
(138)
(109)

$

$

(131)

18
(113)
(210)

63

34
97
(113)

$

$

15

(15)
—
(9)

28

(36)
(8)
(17)

(259)

5
(254)
(190)

(159)

110
(49)
(239)

$

$

$

$

(a)  Amounts reclassified from accumulated OCI for pension and post-retirement benefit plan losses during 2015 include amortization of net losses of $46 million, settlement charges of 
$5 million, amortization of prior service cost of $2 million and related income tax benefit of $20 million. Amounts reclassified from accumulated OCI for pension and post-retirement benefit 
plan losses during 2014 include amortization of net losses of $20 million, settlement charges of $6 million, amortization of prior service cost of $1 million and the related income tax benefit 
of $9 million. See Note 13.

NOTE PART II16 

Income Taxes

U.S. and foreign income before taxes are set forth below:

U.S.
Foreign

The details of our income tax provision (benefit) are set forth below:

Current:

Deferred:

Federal
Foreign
State

Federal
Foreign
State

2015
$
471
  1,316
$ 1,787

$

2014
506
921
$ 1,427

2013
$
464
  1,087
$ 1,551

2015
287
263
28
578
(143) 
54
—
(89)
489

$

  $
$

$
  $

2014
255 
321 
2 
578
(67)
(106)
1
(172)
406

$

$
$

$
$

2013
159 
330 
22 
511
42
(53)
(13) 
(24)
487

$

$
$

$
$

The reconciliation of income taxes calculated at the U.S. federal statutory rate to our effective tax rate is set forth below:

U.S. federal statutory rate
State income tax, net of federal tax benefit
Statutory rate differential attributable to foreign operations
Adjustments to reserves and prior years
Change in valuation allowances
Other, net
Effective income tax rate

2015

2014

2013

$

625 
12 
(210)
12
54
(4) 

$

489

35.0% $

0.7 
(11.8)
0.7
3.0
(0.3) 
27.3% $

500 
8 
(168)
(5)
35
36 
406

35.0% $

0.6 
(11.7)
(0.3) 
2.4
2.5 

28.5% $

543 
3 
(177)
49 
23
46 
487

35.0%
0.2 
(11.4)
3.1 
1.5
3.0 
31.4%

58

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II PART II
Item 8 Financial Statements and Supplementary Data

Statutory rate differential attributable to foreign operations. This item includes 
local taxes, withholding taxes, and shareholder-level taxes, net of foreign 
tax credits. The favorable impact is primarily attributable to a majority of our 
income being earned outside of the U.S. where tax rates are generally lower 
than the U.S. rate.

Change in valuation allowances. This item relates to changes for deferred 
tax assets generated or utilized during the current year and changes in our 
judgment regarding the likelihood of using deferred tax assets that existed 
at the beginning of the year. The impact of certain changes may offset items 
reflected in the ‘Statutory rate differential attributable to foreign operations’ line.

Adjustments to reserves and prior years. This item includes: (1) changes in 
tax reserves, including interest thereon, established for potential exposure 
we may incur if a taxing authority takes a position on a matter contrary to our 
position; and (2) the effects of reconciling income tax amounts recorded in our 
Consolidated Statements of Income to amounts reflected on our tax returns, 
including any adjustments to the Consolidated Balance Sheets. The impact 
of certain effects or changes may offset items reflected in the ‘Statutory rate 
differential attributable to foreign operations’ line.

In 2014, this item was favorably impacted by the resolution of uncertain tax 
positions in certain foreign jurisdictions.

In 2013 the Company recorded incremental reserves related to an IRS-proposed 
adjustment to increase the taxable value of rights to intangibles used outside 
the U.S. that YUM transferred to certain of its foreign subsidiaries. The 
Company and the IRS reached a final agreement on this valuation issue, 
which impacted tax returns for fiscal years 2004–2013, during 2014. As a 
result of this agreement, we closed out our 2004–2006 and 2007-2008 audit 
cycles and made cash payments in 2014 to the IRS of $200 million, which 
were effectively fully reserved, to settle all issues for these audit cycles. The 
agreement also resolved the valuation issue for all later impacted years. While 
additional cash payments related to the valuation issue will be required upon 
the closure of the examinations of future impacted fiscal years, the amounts 
will not be significant and have been fully reserved.

The details of 2015 and 2014 deferred tax assets (liabilities) are set forth below:

In 2015, $54 million of net tax expense was driven by $30 million for valuation 
allowances recorded against deferred tax assets generated in the current 
year and $24 million in net tax expense resulting from a change in judgment 
regarding the future use of certain deferred tax assets that existed at the 
beginning of the year.

In 2014, $35 million of net tax expense was driven by $41 million for valuation 
allowances recorded against deferred tax assets generated during the current 
year, partially offset by $6 million in net tax benefit resulting from a change in 
judgment regarding the future use of certain deferred tax assets that existed 
at the beginning of the year.

In 2013, $23 million of net tax expense was driven by $32 million for valuation 
allowances recorded against deferred tax assets generated during the current 
year, partially offset by a $9 million net tax benefit resulting from a change in 
judgment regarding the future use of certain deferred tax assets that existed 
at the beginning of the year.

Other. This item primarily includes the impact of permanent differences related 
to current year earnings as well as U.S. tax credits and deductions.

In years 2014 and 2013, this item was negatively impacted by the $160 million 
and $222 million, respectively, of non-cash impairments of Little Sheep goodwill, 
which resulted in no related tax benefit. See Note 4.

Operating losses
Tax credit carryforwards
Employee benefits
Share-based compensation
Self-insured casualty claims
Lease-related liabilities
Various liabilities
Property, plant and equipment
Deferred income and other
Gross deferred tax assets

Deferred tax asset valuation allowances

Net deferred tax assets

Intangible assets, including goodwill
Property, plant and equipment
Other

Gross deferred tax liabilities

Net deferred tax assets (liabilities)

Reported in Consolidated Balance Sheets as:

Deferred income taxes
Other liabilities and deferred credits

2015
239  
282  
154  
126

36  
112  
82  
33  
86  
1,150  
(250)
900  
(130)
(56)
(70)
(256)
644

676  
(32)
644

$

$
$

$
$

$

$

2014
271  
162  
238  
119

42  
119  
73  
39  
102  
1,165  
(228)
937  
(148)
(63)
(104)
(315)
622

653  
(31)
622

$

$
$

$
$

$

$

We have investments in foreign subsidiaries where the carrying values for 
financial reporting exceed the tax basis. We have not provided deferred tax 
on the portion of the excess that we believe is indefinitely reinvested, as we 
have the ability and intent to indefinitely postpone these basis differences 
from reversing with a tax consequence. We estimate that our total temporary 
difference upon which we have not provided deferred tax is approximately 
$2.3 billion at December 26, 2015. A determination of the deferred tax 
liability on this amount is not practicable. A portion of the above temporary 

difference relates to carrying value for financial reporting in excess of tax 
basis for the investment in our China business. 

In October, 2015 YUM announced its intent to separate its China business 
into an independent publicly-traded company by the end of 2016. This 
transaction is intended to qualify as a tax-free reorganization for U.S. income 
tax purposes. As such, any reversal of this temporary difference would not 
result in U.S. tax.

59

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II PART II
Item 8 Financial Statements and Supplementary Data

Additionally, the China State Administration of Taxation (SAT) recently issued 
Bulletin 7 on Income arising from Indirect Transfers of Assets by Non-resident 
Enterprises. Pursuant to Bulletin 7, an “indirect transfer” of People’s Republic 
of China (PRC) taxable assets, including equity interests in a PRC resident 
enterprise, by a non-resident enterprise, may be recharacterized and treated 
as a direct transfer of PRC taxable assets, if such arrangement does not have 
reasonable commercial purpose and the transferor has avoided payment of 
PRC enterprise income tax. As a result, gains derived from such an indirect 
transfer may be subject to PRC enterprise income tax of 10%.

We have evaluated the potential applicability of Bulletin 7 to our plan to 
separate our China business in a tax-free restructuring and believe it is more 
likely than not that Bulletin 7 does not apply. We believe that the restructuring 
has reasonable commercial purpose.

If Bulletin 7 is deemed to apply, tax could be assessed on the difference between 
the fair market value and the tax basis of the separated China business. As 
our tax basis in the China business is minimal, the amount of such a tax could 
be significant and have a material adverse effect on our results of operations 
and our financial condition.

At December 26, 2015, the Company has foreign operating and capital loss 
carryforwards of $0.6 billion and U.S. state operating loss, capital loss and 
tax credit carryforwards of $1.0 billion and U.S. federal capital loss and tax 
credit carryforwards of $0.3 billion. These losses are being carried forward in 
jurisdictions where we are permitted to use tax losses from prior periods to 
reduce future taxable income and will expire as follows:

Year of Expiration

Foreign
U.S. state
U.S. federal

2016
5
53
64
122

$

$

$

2017-2020
211
26
—
237

$

$

$

2021-2035 Indefinitely
305
—
—
305

98
876
277
$ 1,251

$

$

Total
619
955
341
$ 1,915

We recognize the benefit of positions taken or expected to be taken in tax 
returns in the financial statements when it is more likely than not that the 
position would be sustained upon examination by tax authorities. A recognized 
tax position is measured at the largest amount of benefit that is greater than 
fifty percent likely of being realized upon settlement.

The Company had $98 million and $115 million of unrecognized tax benefits 
at December 26, 2015 and December 27, 2014, respectively, $89 million 
and $98 million of which are temporary in nature and if recognized, would 
not impact the effective income tax rate. A reconciliation of the beginning and 
ending amount of unrecognized tax benefits follows:

Beginning of Year

Additions on tax positions – current year
Additions for tax positions – prior years
Reductions for tax positions – prior years
Reductions for settlements
Reductions due to statute expiration
Foreign currency translation adjustment

End of Year

2015
115  
—  
5  
(13)
(7)
(2)
—  
98

$

$

2014
243 
19 
31 
(20)
(144)
(13)
(1)
115

$

$

In 2014, the reduction in unrecognized tax benefits was primarily attributable 
to the resolution of the dispute with the IRS regarding the valuation of rights 
to intangibles transferred to certain foreign subsidiaries.

The Company believes it is reasonably possible its unrecognized tax benefits 
may decrease by approximately $6 million in the next 12 months, including 
approximately $4 million which, if recognized upon audit settlement or statute 
expiration, would affect the 2016 effective tax rate. Each of these positions 
is individually insignificant.

The Company’s income tax returns are subject to examination in the U.S. federal 
jurisdiction and numerous foreign jurisdictions.

The Company has settled audits with the IRS through fiscal year 2008. Our 
operations in certain foreign jurisdictions remain subject to examination for 
tax years as far back as 2005, some of which years are currently under 
audit by local tax authorities. In addition, the Company is subject to various 
U.S. state income tax examinations, for which, in the aggregate, we had 
significant unrecognized tax benefits at December 26, 2015, each of which 
is individually insignificant.

The accrued interest and penalties related to income taxes at December 26, 2015 and December 27, 2014 are set forth below:

Accrued interest and penalties

2015
15

$

2014
5

$

During 2015, 2014 and 2013, a net expense of $5 million, $11 million and $18 million, respectively, for interest and penalties was recognized in our 
Consolidated Statements of Income as components of its income tax provision.

60

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II PART II
Item 8 Financial Statements and Supplementary Data

NOTE PART II17  Reportable Operating Segments

See Note 1 for a description of our operating segments.

China
KFC Division(a)
Pizza Hut Division(a)
Taco Bell Division(a)
India

China(b)
KFC Division
Pizza Hut Division
Taco Bell Division
India
Unallocated restaurant costs(c)
Unallocated Franchise and License expenses(c)(j)
Unallocated and corporate expenses(c)
Unallocated Closures and impairment expense(c)(d)
Unallocated Refranchising gain (loss)(c)
Unallocated Other income (expense)(c)
Operating Profit
Interest expense, net(c)(e)
Income Before Income Taxes

China
KFC Division
Pizza Hut Division
Taco Bell Division
India
Corporate

China
KFC Division
Pizza Hut Division
Taco Bell Division
India
Corporate

2015
$ 6,909
  2,948
  1,145
1,988
115
$ 13,105

Revenues

2014
$ 6,934
  3,193
  1,148
1,863
141
$ 13,279

2013
$ 6,905
  3,036
  1,147
1,869
127
$ 13,084

Operating Profit; Interest Expense, Net; 
and Income Before Income Taxes

$

2015
757 
677 
289 
539
(19) 
—
(71)
(204)
—
(10) 
(37)
  1,921 
(134)
$ 1,787

$

2014
713 
708 
295 
480

(9) 
(1)
—
(189)
(463)
33 
(10)
  1,557 
(130)
$ 1,427

$

2013
777 
649 
339 
456
(15)
—
—
(207)
(295) 
100 
(6)
  1,798 
(247)
$ 1,551

Depreciation and Amortization

2015
425
176
40
88
10
8
747

2014
411
187
39
83
10
9
739

$

$

Capital Spending

2015
512
273
54
116
7
11
973

$

2014
525
273
62
143
21
9
$ 1,033

$

$

$

$

2013
394
190
36
84
9
8
721

$

$

$

2013
568
294
52
100
31
4
$ 1,049

61

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II PART II
Item 8 Financial Statements and Supplementary Data

China(f)
KFC Division(i)
Pizza Hut Division(i)
Taco Bell Division(i)
India
Corporate(g)(i)

China
KFC Division
Pizza Hut Division
Taco Bell Division
India
Corporate

Identifiable Assets

2015
$ 3,150
  2,181
707
1,127
84
826
$ 8,075

2014
$ 3,202
  2,328
710
1,084
118
892
$ 8,334

Long-Lived Assets(h)

2015
$ 2,033
  1,663
419
911
35
55
$ 5,116

2014
$ 2,217
  1,823
433
920
72
51
$ 5,516

Includes equity income from investments in unconsolidated affiliates of $41 million, $30 million and $26 million in 2015, 2014 and 2013, respectively.

(a)  U.S. revenues included in the combined KFC, Pizza Hut and Taco Bell Divisions totaled $3.1 billion in 2015 and $3.0 billion in both 2014 and 2013.
(b) 
(c)  Amounts have not been allocated to any segment for performance reporting purposes.
(d)  Represents 2014 and 2013 impairment losses related to Little Sheep. See Note 4.
(e)  2013 includes $118 million of premiums and other costs related to the extinguishment of debt. See Note 4. 
(f)  China includes investments in 4 unconsolidated affiliates totaling $61 million and $52 million for 2015 and 2014, respectively. 
(g)  Primarily includes cash, deferred tax assets and property, plant and equipment, net, related to our office facilities. 
(h) 
(i)  U.S. identifiable assets included in the combined Corporate and KFC, Pizza Hut and Taco Bell Divisions totaled $2.3 billion and $2.0 billion in 2015 and 2014, respectively.
(j)  Represents 2015 costs associated with the KFC U.S. Acceleration Agreement. See Note 4.

Includes property, plant and equipment, net, goodwill, and intangible assets, net.

NOTE PART II18  Contingencies

Lease Guarantees

As a result of having (a) assigned our interest in obligations under real estate 
leases as a condition to the refranchising of certain Company restaurants; 
(b) contributed certain Company restaurants to unconsolidated affiliates; 
and (c) guaranteed certain other leases, we are frequently contingently 
liable on lease agreements. These leases have varying terms, the latest 
of which expires in 2065. As of December 26, 2015, the potential amount 
of undiscounted payments we could be required to make in the event 
of non-payment by the primary lessee was approximately $575 million. 
The present value of these potential payments discounted at our pre-tax 
cost of debt at December 26, 2015 was approximately $475 million. 
Our franchisees are the primary lessees under the vast majority of these 
leases. We generally have cross-default provisions with these franchisees 
that would put them in default of their franchise agreement in the event of 
non-payment under the lease. We believe these cross-default provisions 
significantly reduce the risk that we will be required to make payments 
under these leases. Accordingly, the liability recorded for our probable 
exposure under such leases at December 26, 2015 and December 27, 
2014 was not material.

Franchise Loan Pool and Equipment 
Guarantees

We have agreed to provide financial support, if required, to a variable interest 
entity that operates a franchisee lending program used primarily to assist 
franchisees in the development of new restaurants or the upgrade of existing 
restaurants and, to a lesser extent, in connection with the Company’s 
refranchising programs in the U.S. We have determined that we are not 
required to consolidate this entity as we share the power to direct this 
entity’s lending activity with other parties. We have provided guarantees 
of 20% of the outstanding loans of the franchisee loan program. As such, 
at December 26, 2015 our guarantee exposure under this program is 
approximately $6 million based on total loans outstanding of $29 million. 

In addition to the guarantees described above, YUM has agreed to provide 
guarantees of up to approximately $140 million on behalf of franchisees 
for several financing programs related to specific initiatives, primarily 
equipment purchases. At December 26, 2015 our guarantee exposure 
under these financing programs is approximately $14 million based on 
total loans outstanding of $38 million.

62

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II PART II
Item 8 Financial Statements and Supplementary Data

Unconsolidated Affiliates Guarantees

Insurance Programs

From time to time we have guaranteed certain lines of credit and loans of 
unconsolidated affiliates. At December 26, 2015 there are no guarantees 
outstanding for unconsolidated affiliates. Our unconsolidated affiliates 
had total revenues of approximately $1.1 billion for the year ended 
December 26, 2015 and assets and debt of approximately $350 million 
and $50 million, respectively, at December 26, 2015.

We are self-insured for a substantial portion of our current and prior years’ 
coverage including property and casualty losses. To mitigate the cost of our 
exposures for certain property and casualty losses, we self-insure the risks 
of loss up to defined maximum per occurrence retentions on a line-by-line 
basis. The Company then purchases insurance coverage, up to a certain 
limit, for losses that exceed the self-insurance per occurrence retention. 
The insurers’ maximum aggregate loss limits are significantly above our 
actuarially determined probable losses; therefore, we believe the likelihood 
of losses exceeding the insurers’ maximum aggregate loss limits is remote.

The following table summarizes the 2015 and 2014 activity related to our net self-insured property and casualty reserves as of December 26, 2015.

2015 Activity
2014 Activity

Beginning Balance
$ 116
$ 128

Expense
39
42

Payments
(53)
(54)

Ending Balance
$ 102
$ 116

Due to the inherent volatility of actuarially determined property and casualty 
loss estimates, it is reasonably possible that we could experience changes 
in estimated losses which could be material to our growth in quarterly 
and annual Net income. We believe that we have recorded reserves for 
property and casualty losses at a level which has substantially mitigated 
the potential negative impact of adverse developments and/or volatility.

In the U.S. and in certain other countries, we are also self-insured for 
healthcare claims and long-term disability for eligible participating employees 
subject to certain deductibles and limitations. We have accounted for our 
retained liabilities for property and casualty losses, healthcare and long-term 
disability claims, including reported and incurred but not reported claims, 
based on information provided by independent actuaries.

Legal Proceedings

We are subject to various claims and contingencies related to lawsuits, real 
estate, environmental and other matters arising in the normal course of 
business. An accrual is recorded with respect to claims or contingencies 
for which a loss is determined to be probable and reasonably estimable.

In early 2013, four putative class action complaints were filed in the U.S. 
District Court for the Central District of California against the Company 
and certain executive officers alleging claims under sections 10(b) and 
20(a) of the Securities Exchange Act of 1934. Plaintiffs alleged that 
defendants made false and misleading statements concerning the 
Company’s current and future business and financial condition. The four 
complaints were subsequently consolidated and transferred to the U.S. 
District Court for the Western District of Kentucky. On August 5, 2013, 
lead plaintiff, Frankfurt Trust Investment GmbH, filed a Consolidated Class 
Action Complaint (“Amended Complaint”) on behalf of a putative class of 
all persons who purchased the Company’s stock between February 6, 
2012 and February 4, 2013 (the “Class Period”). The Amended Complaint 
no longer included allegations relating to misstatements regarding the 
Company’s business or financial condition and instead alleged that, during 
the Class Period, defendants purportedly omitted information about the 
Company’s supply chain in China, thereby inflating the prices at which 
the Company’s securities traded. On October 4, 2013, the Company and 
individual defendants filed a motion to dismiss the Amended Complaint. 
On December 24, 2014, the District Court granted that motion to dismiss 
in its entirety and dismissed the Amended Complaint with prejudice. On 
January 16, 2015, lead plaintiff filed a notice of appeal to the United States 
Court of Appeal for the Sixth Circuit. Oral argument of plaintiff’s appeal 
took place on August 4, 2015. On August 20, 2015, a three judge panel 

of the United States Court of Appeal for the Sixth Circuit unanimously 
affirmed dismissal of all claims against the Company and the individual 
defendants. Lead plaintiff did not file a petition for panel rehearing, a 
petition for hearing en banc, or a petition for certiorari to the U.S. Supreme 
Court before the applicable deadlines. 

On January 24, 2013, Bert Bauman, a purported shareholder of the 
Company, submitted a letter demanding that the Board of Directors 
initiate an investigation of alleged breaches of fiduciary duties by directors, 
officers and employees of the Company. The breaches of fiduciary duties 
were alleged to have arisen primarily as a result of the failure to implement 
proper controls in connection with the Company’s purchases of poultry 
from suppliers to the Company’s China operations. Subsequently, similar 
demand letters by other purported shareholders were submitted. Those 
letters were referred to a special committee of the Board of Directors 
(the “Special Committee”) for consideration. The Special Committee, 
upon conclusion of an independent inquiry of the matters described in the 
letters, unanimously determined that it is not in the best interests of the 
Company to pursue the claims described in the letters and, accordingly, 
rejected each shareholder’s demand.

On May 9, 2013, Mr. Bauman filed a putative derivative action in Jefferson 
Circuit Court, Commonwealth of Kentucky against certain current and 
former officers and directors of the Company asserting breach of fiduciary 
duty, waste of corporate assets and unjust enrichment in connection 
with an alleged failure to implement proper controls in the Company’s 
purchases of poultry from suppliers to the Company’s China operations 
and with an alleged scheme to mislead investors about the Company’s 
growth prospects in China. On November 11, 2015, the parties filed a 
joint motion to dismiss the action with prejudice. On November 24, 2015, 
the Circuit Court granted the parties’ motion and dismissed the action 
with prejudice. The matter has been closed.

On February 14, 2013, Jennifer Zona, another purported shareholder of 
the Company, submitted a demand letter similar to the demand letters 
described above. On May 21, 2013, Ms. Zona filed a putative derivative 
action in the U.S. District Court for the Western District of Kentucky 
against certain officers and directors of the Company asserting claims 
similar to those asserted by Mr. Bauman. The case was subsequently 
reassigned to the same judge that the securities class action is before. On 
October 14, 2013, the Company filed a motion to dismiss on the basis of 
the Special Committee’s findings. On October 14, 2015, the parties filed 
a joint stipulation to dismiss the action with prejudice. On October 22, 
2015, the District Court granted the parties’ stipulation and dismissed the 
action with prejudice. The matter has been closed.

63

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART II PART II
Item 8 Financial Statements and Supplementary Data

On May 17, 2013, Sandra Wollman, another purported shareholder of 
the Company, submitted a demand letter similar to the demand letters 
described above. On December 9, 2013, Ms. Wollman filed a putative 
derivative action in the U.S. District Court for the Western District of Kentucky 
against certain current and former officers and directors of the Company 
asserting claims similar to those asserted by Mr. Bauman and Ms. Zona. 
This matter was consolidated with the Zona action, and on October 14, 
2015 the parties filed a joint stipulation to dismiss the action with prejudice. 
On October 22, 2015, the District Court granted the parties’ stipulation 
and dismissed the action with prejudice. The matter has been closed.

The Company and Taco Bell were named as defendants in a number of 
putative class action suits filed in 2007, 2008, 2009 and 2010 alleging 
violations of California labor laws including unpaid overtime, failure to timely 
pay wages on termination, failure to pay accrued vacation wages, failure 
to pay minimum wage, denial of meal and rest breaks, improper wage 
statements, unpaid business expenses, wrongful termination, discrimination, 
conversion and unfair or unlawful business practices in violation of California 
Business & Professions Code §17200. Some plaintiffs also seek penalties 
for alleged violations of California’s Labor Code under California’s Private 
Attorneys General Act as well as statutory “waiting time” penalties and 
allege violations of California’s Unfair Business Practices Act. Plaintiffs seek 
to represent a California state-wide class of hourly employees.

These matters were consolidated, and the consolidated case is styled In 
Re Taco Bell Wage and Hour Actions. The In Re Taco Bell Wage and Hour 
Actions plaintiffs filed a consolidated complaint in June 2009, and in March 
2010 the court approved the parties’ stipulation to dismiss the Company 
from the action, leaving Taco Bell as the sole defendant. Plaintiffs filed 
their motion for class certification on the vacation and final pay claims in 
December 2010, and on September 26, 2011 the court issued its order 
denying the certification of the vacation and final pay claims. Plaintiffs 
then sought to certify four separate meal and rest break classes. On 
January 2, 2013, the court rejected three of the proposed classes but 
granted certification with respect to the late meal break class. The parties 
thereafter agreed on a list of putative class members, and the class notice 
and opt out forms were mailed on January 21, 2014. 

Per order of the court, plaintiffs filed a second amended complaint to 
clarify the class claims. Plaintiffs also filed a motion for partial summary 
judgment. Taco Bell filed motions to strike and to dismiss, as well as a 
motion to alter or amend the second amended complaint. On August 29, 
2014, the court denied plaintiffs’ motion for partial summary judgment. 
On that same date, the court granted Taco Bell’s motion to dismiss all 
but one of the California Private Attorney General Act claims. On October 
29, 2014, plaintiffs filed a motion to amend the operative complaint and a 
motion to amend the class certification order. On December 16, 2014, the 
court partially granted both motions, rejecting plaintiffs’ proposed on-duty 
meal period class but certifying a limited rest break class and certifying an 
underpaid meal premium class, and allowing the plaintiffs to amend the 
complaint to reflect those certifications. On December 30, 2014, plaintiffs 

filed the third amended complaint. On February 26, 2015, the court denied 
a motion by Taco Bell to dismiss or strike the underpaid meal premium 
class. Class notice was issued to the two recently-certified classes, and 
discovery and expert discovery commenced. On October 5, 2015, Taco 
Bell filed a motion to decertify the classes. The same day, Plaintiffs filed 
a motion for summary judgment. In December, 2015, the court denied 
both motions. All motion and discovery practice is complete and trial is 
set to begin on February 22, 2016.

Taco Bell denies liability and intends to vigorously defend against all claims 
in this lawsuit. We have provided for a reasonable estimate of the possible 
loss relating to this lawsuit. However, in view of the inherent uncertainties 
of litigation, there can be no assurance that this lawsuit will not result in 
losses in excess of those currently provided for in our Consolidated Financial 
Statements. A reasonable estimate of the amount of any possible loss or 
range of loss in excess of that currently provided for in our Consolidated 
Financial Statements cannot be made at this time.

On May 16, 2013, a putative class action styled Bernardina Rodriguez v. 
Taco Bell Corp. was filed in California Superior Court. The plaintiff seeks 
to represent a class of current and former California hourly restaurant 
employees alleging various violations of California labor laws including 
failure to provide meal and rest periods, failure to pay hourly wages, 
failure to provide accurate written wage statements, failure to timely 
pay all final wages, and unfair or unlawful business practices in violation 
of California Business & Professions Code §17200. This case appears 
to be duplicative of the In Re Taco Bell Wage and Hour Actions case 
described above. Taco Bell removed the case to federal court and, on 
June 25, 2013, plaintiff filed a first amended complaint to include a claim 
seeking penalties for alleged violations of California’s Labor Code under 
California’s Private Attorneys General Act. Taco Bell’s motion to dismiss or 
stay the action in light of the In Re Taco Bell Wage and Hour Actions case 
was denied on October 30, 2013. In April 2014 the parties stipulated to 
address the sufficiency of plaintiff’s legal theory as to her discount meal 
break claim before conducting full discovery. A hearing on the parties’ 
cross-summary judgment motions was held on October 22, 2014, and 
on October 23, 2014, the court granted Taco Bell’s motion for summary 
judgment on the discount meal break claim and denied plaintiff’s motion. 
Plaintiff is no longer actively pursuing this matter, and Taco Bell expects 
the matter to be dismissed.

Taco Bell denies liability and intends to vigorously defend against all claims 
in this lawsuit. A reasonable estimate of the amount of any possible loss 
or range of loss cannot be made at this time.

We are engaged in various other legal proceedings and have certain 
unresolved claims pending, the ultimate liability for which, if any, cannot 
be determined at this time. However, based upon consultation with legal 
counsel, we are of the opinion that such proceedings and claims are not 
expected to have a material adverse effect, individually or in the aggregate, 
on our Consolidated Financial Statements.

64

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KItem 9A Controls and Procedures

PART II PART II

NOTE PART II19  Selected Quarterly Financial Data (Unaudited)

Revenues:

Company sales
Franchise and license fees and income
Total revenues
Restaurant profit
Operating Profit(a)
Net Income – YUM! Brands, Inc.
Basic earnings per common share
Diluted earnings per common share
Dividends declared per common share

Revenues:

Company sales
Franchise and license fees and income
Total revenues
Restaurant profit
Operating Profit(b)
Net Income – YUM! Brands, Inc.
Basic earnings per common share
Diluted earnings per common share
Dividends declared per common share

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

Total

2015

$ 2,179
443
  2,622
382
506
362
0.83
0.81
—

$ 2,659
446
  3,105
411
371
235
0.54
0.53
0.82

$ 2,968
459
  3,427
539
603
421
0.97
0.95
—

2014

$ 3,339
612
  3,951
454
441
275
0.64
0.63
0.92

$ 11,145
  1,960
  13,105
  1,786
  1,921
  1,293
2.97
2.92
1.74

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

Total

$ 2,292
432
  2,724
441
571
399
0.89
0.87
0.37

$ 2,758
446
  3,204
428
479
334
0.75
0.73
0.37

$ 2,891
463
  3,354
429
550
404
0.91
0.89
—

$ 3,383
614
  3,997
344
(43)
(86)
(0.20)
(0.20)
0.82

$ 11,324
  1,955
  13,279
  1,642
  1,557
  1,051
2.37
2.32
1.56

(a) 

(b) 

Includes  losses  associated  with  refranchising  of  equity  markets  outside  of  the  U.S.  of  $73  million,  $20  million  and  $3  million  in  the  second,  third  and  fourth  quarters,  respectively, 
costs associated with the KFC U.S. Acceleration Agreement of $2 million, $8 million, $21 million and $41 million in the first, second, third and fourth quarters, respectively, and net 
U.S. refranchising gains of $7 million, $1 million, $16 million and $51 million in the first, second, third and fourth quarters, respectively. See Note 4.
Includes a non-cash charge of $463 million in the fourth quarter related primarily to the impairment of Little Sheep intangible assets. See Note 4.

ITEM 9  Changes In and Disagreements 

with PART IIAccountants on Accounting 
and PART IIFinancial Disclosure

None.

ITEM 9A  Controls and Procedures

Evaluation of Disclosure Controls and Procedures

The Company has evaluated the effectiveness of the design and operation 
of its disclosure controls and procedures pursuant to Rules 13a-15(e) and 
15d-15(e) under the Securities Exchange Act of 1934 as of the end of the 
period covered by this report. Based on the evaluation, performed under 
the supervision and with the participation of the Company’s management, 

including the Chief Executive Officer (the “CEO”) and the Chief Financial 
Officer (the “CFO”), the Company’s management, including the CEO and 
CFO, concluded that the Company’s disclosure controls and procedures 
were effective as of the end of the period covered by this report.

65

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II PART II
Item 9B Other Information

Management’s Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate 
internal control over financial reporting, as such term is defined in 
Rules 13a-15(f) under the Securities Exchange Act of 1934. Under the 
supervision and with the participation of our management, including our 
principal executive officer and principal financial officer, we conducted an 
evaluation of the effectiveness of our internal control over financial reporting 
based on the framework in Internal Control – Integrated Framework 
(2013) issued by the Committee of Sponsoring Organizations of the 

Treadway Commission. Based on our evaluation under the framework 
in Internal Control – Integrated Framework (2013), our management 
concluded that our internal control over financial reporting was effective 
as of December 26, 2015.

KPMG LLP, an independent registered public accounting firm, has audited 
the Consolidated Financial Statements included in this Annual Report 
on Form 10-K and the effectiveness of our internal control over financial 
reporting and has issued their report, included herein.

Changes in Internal Control

There were no changes with respect to the Company’s internal control 
over financial reporting or in other factors that materially affected, or are 

reasonably likely to materially affect, internal control over financial reporting 
during the quarter ended December 26, 2015.

ITEM 9B  Other Information

None.

66

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART III

ITEM 10  Directors, Executive Officers and Corporate Governance

Information regarding Section 16(a) compliance, the Audit Committee and the Audit Committee financial expert, the Company’s code of ethics and 
background of the directors appearing under the captions “Stock Ownership Information,” “Governance of the Company,” “Executive Compensation” 
and “Item 1: Election of Directors and Director biographies” is incorporated by reference from the Company’s definitive proxy statement which will be 
filed with the Securities and Exchange Commission no later than 120 days after December 26, 2015.

Information regarding executive officers of the Company is included in Part I.

ITEM 11 

Executive Compensation

Information regarding executive and director compensation and the Compensation Committee appearing under the captions “Governance of the 
Company” and “Executive Compensation” is incorporated by reference from the Company’s definitive proxy statement which will be filed with the 
Securities and Exchange Commission no later than 120 days after December 26, 2015.

ITEM 12  Security Ownership of Certain Beneficial Owners and Management and 

Related Stockholder Matters

Information regarding equity compensation plans and security ownership of certain beneficial owners and management appearing under the captions 
“Executive Compensation” and “Stock Ownership Information” is incorporated by reference from the Company’s definitive proxy statement which will 
be filed with the Securities and Exchange Commission no later than 120 days after December 26, 2015.

ITEM 13  Certain Relationships and Related Transactions, and 

Director Independence

Information regarding certain relationships and related transactions and information regarding director independence appearing under the caption 
“Governance of the Company” is incorporated by reference from the Company’s definitive proxy statement which will be filed with the Securities and 
Exchange Commission no later than 120 days after December 26, 2015.

ITEM 14  Principal Accountant Fees and Services

Information regarding principal accountant fees and services and audit committee pre-approval policies and procedures appearing under the caption 
“Item 2: Ratification of Independent Auditors” is incorporated by reference from the Company’s definitive proxy statement which will be filed with the 
Securities and Exchange Commission no later than 120 days after December 26, 2015.

67

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART IV

ITEM 15 

Exhibits and Financial Statement Schedules

(a)

(1)
(2)

(3)

Financial Statements: Consolidated Financial Statements filed as part of this report are listed under Part II, Item 8 of this Form 10-K.
Financial Statement Schedules: No schedules are required because either the required information is not present or not present in 
amounts sufficient to require submission of the schedule, or because the information required is included in the Consolidated Financial 
Statements thereto filed as a part of this Form 10-K.
Exhibits: The exhibits listed in the accompanying Exhibit Index are filed as part of this Form 10-K. The Index to Exhibits specifically 
identifies each management contract or compensatory plan required to be filed as an exhibit to this Form 10-K.

68

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
 
PART IV 

Signatures

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this Form 10-K annual report 
to be signed on its behalf by the undersigned, thereunto duly authorized.

Date:

February 16, 2016

YUM! BRANDS, INC.
By:

/s/GREG CREED

Pursuant to the requirements of the Securities Exchange Act of 1934, this annual report has been signed below by the following persons on behalf of 
the registrant and in the capacities and on the dates indicated.

Signature

Title

Executive Chairman

/s/DAVID C. NOVAK
David C. Novak

/s/GREG CREED
Greg Creed

/s/PATRICK J. GRISMER
Patrick J. Grismer

/s/DAVID E. RUSSELL
David E. Russell

Chief Executive Officer (principal executive officer)

February 16, 2016

Chief Financial Officer (principal financial officer)

February 16, 2016

Vice President, Finance and Corporate Controller (principal accounting officer)

February 16, 2016

Date

February 16, 2016

/s/MICHAEL J. CAVANAGH
Michael J. Cavanagh

Director

/s/BRIAN CORNELL
Brian Cornell

/s/DAVID W. DORMAN
David W. Dorman

Director

Director

/s/MASSIMO FERRAGAMO
Massimo Ferragamo

Director

/s/MIRIAN GRADDICK-WEIR
Mirian Graddick-Weir

Director

/s/JONATHAN S. LINEN
Jonathan S. Linen

/s/KEITH MEISTER
Keith Meister

/s/THOMAS C. NELSON
Thomas C. Nelson

/s/THOMAS M. RYAN
Thomas M. Ryan

/s/ELANE STOCK
Elane Stock

/s/JING-SHYH S. SU
Jing-Shyh S. Su

/s/ROBERT D. WALTER
Robert D. Walter

Director

Director

Director

Director

Director

Director

Director

February 16, 2016

February 16, 2016

February 16, 2016

February 16, 2016

February 16, 2016

February 16, 2016

February 16, 2016

February 16, 2016

February 16, 2016

February 16, 2016

February 16, 2016

February 16, 2016

69

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART IV 

YUM! Brands Inc.
Exhibit Index  (Item 15)

Description of Exhibits
Restated Articles of Incorporation of YUM, effective May 26, 2011, which is incorporated herein by reference from Exhibit 3.1 to YUM’s 
Report on Form 8-K filed on May 31, 2011.
Amended and restated Bylaws of YUM, effective September 18, 2015, which are incorporated herein by reference from Exhibit 3.1 to 
YUM’s Report on Form 8-K filed on September 23, 2015.
Indenture, dated as of May 1, 1998, between YUM and The Bank of New York Mellon Trust Company, N.A., successor in interest to 
The First National Bank of Chicago, which is incorporated herein by reference from Exhibit 4.1 to YUM’s Report on Form 8-K filed on 
May 13, 1998.
(i)

6.25% Senior Notes due April 15, 2016 issued under the foregoing May 1, 1998 indenture, which notes are incorporated by 
reference from Exhibit 4.2 to YUM’s Report on Form 8-K filed on April 17, 2006.
6.25% Senior Notes due March 15, 2018 issued under the foregoing May 1, 1998 indenture, which notes are incorporated by 
reference from Exhibit 4.2 to YUM’s Report on Form 8-K filed on October 22, 2007.
6.875% Senior Notes due November 15, 2037 issued under the foregoing May 1, 1998 indenture, which notes are incorporated 
by reference from Exhibit 4.3 to YUM’s Report on Form 8-K filed on October 22, 2007.
5.30% Senior Notes due September 15, 2019 issued under the foregoing May 1, 1998 indenture, which notes are incorporated 
by reference from Exhibit 4.1 to YUM’s Report on Form 8-K filed on August 25, 2009.
3.875% Senior Notes due November 1, 2020 issued under the foregoing May 1, 1998 indenture, which notes are incorporated 
by reference from Exhibit 4.2 to YUM’s Report on Form 8-K filed on August 31, 2010.
3.750% Senior Notes due November 1, 2021 issued under the foregoing May 1, 1998 indenture, which notes are incorporated 
by reference from Exhibit 4.2 to YUM’s Report on Form 8-K filed August 29, 2011.
3.875% Senior Notes due November 1, 2023 issued under the foregoing May 1, 1998 indenture, which notes are incorporated 
by reference from Exhibit 4.2 to YUM’s Report on Form 8-K filed October 31, 2013.
5.350% Senior Notes due November 1, 2043 issued under the foregoing May 1, 1998 indenture, which notes are incorporated 
by reference from Exhibit 4.3 to YUM’s Report on Form 8-K filed October 31, 2013.

(ii)

(iii)

(iv)

(v)

(vi)

(vii)

(viii)

Master Distribution Agreement between Unified Foodservice Purchasing Co-op, LLC, for and on behalf of itself as well as the 
Participants, as defined therein (including certain subsidiaries of Yum! Brands, Inc.) and McLane Foodservice, Inc., effective as of 
January 1, 2011 and Participant Distribution Joinder Agreement between Unified Foodservice Purchasing Co-op, LLC, McLane 
Foodservice, Inc., and certain subsidiaries of Yum! Brands, Inc., which are incorporated herein by reference from Exhibit 10.1 to 
YUM’s Quarterly Report on Form 10-Q for the quarter ended September 4, 2010.
Credit Agreement, dated March 22, 2012 among YUM, the lenders party thereto, JPMorgan Chase Bank, N.A., as Administrative 
Agent, Citibank, N.A. and Wells Fargo Bank, National Association, as Syndication Agents, J.P. Morgan Securities LLC, Citigroup 
Global Markets Inc. and Wells Fargo Securities, LLC, as Lead Arrangers and Bookrunners and HSBC Bank USA, National Association, 
US Bank, National Association and Fifth Third Bank, as Documentation Agents, which is incorporated herein by reference from Exhibit 
10.26 to YUM’s Quarterly Report on Form 10-Q for quarter ended March 24, 2012.
Term Loan Credit Agreement, dated as of December 8, 2015, among the lenders party thereto, Goldman Sachs Bank USA as 
Administrative Agent, Citibank N.A. and JP Morgan Chase Bank, N.A. as Syndication Agents, and Goldman Sachs Bank USA,  
J.P. Morgan Securities LLC and Citigroup Global Markets Inc. as Lead Arrangers and Bookrunners, as filed herewith.
YUM Director Deferred Compensation Plan, as effective October 7, 1997, which is incorporated herein by reference from Exhibit 10.7 
to YUM’s Annual Report on Form 10-K for the fiscal year ended December 27, 1997.
YUM Director Deferred Compensation Plan, Plan Document for the 409A Program, as effective January 1, 2005, and as Amended 
through November 14, 2008, which is incorporated by reference from Exhibit 10.7.1 to YUM’s Quarterly Report on Form 10-Q for 
the quarter ended June 13, 2009.
YUM 1997 Long Term Incentive Plan, as effective October 7, 1997, which is incorporated herein by reference from Exhibit 10.8 to 
YUM’s Annual Report on Form 10-K for the fiscal year ended December 27, 1997.
YUM Executive Incentive Compensation Plan, as effective May 20, 2004, and as Amended through the Second Amendment, as 
effective May 21, 2009, which is incorporated herein by reference from Exhibit A of YUM’s Definitive Proxy Statement on Form DEF 
14A for the Annual Meeting of Shareholders held on May 21, 2009.
YUM Executive Income Deferral Program, as effective October 7, 1997, and as amended through May 16, 2002, which is incorporated 
herein by reference from Exhibit 10.10 to YUM’s Annual Report on Form 10-K for the fiscal year ended December 31, 2005.
YUM! Brands Executive Income Deferral Program, Plan Document for the 409A Program, as effective January 1, 2005, and as 
Amended through June 30, 2009, which is incorporated by reference from Exhibit 10.10.1 to YUM’s Quarterly Report on Form 10-Q 
for the quarter ended June 13, 2009.
YUM! Brands Pension Equalization Plan, Plan Document for the Pre-409A Program, as effective January 1, 2005, and as Amended 
through December 31, 2010, which is incorporated by reference from Exhibit 10.7 to Yum’s Quarterly Report on Form 10-Q for the 
quarter ended March 19, 2011.

Exhibit 
Number
3.1

3.2

4.1

10.1 +

10.2

10.2.1

10.3†

10.3.1†

10.4†

10.5†

10.6†

10.6.1†

10.7†

70

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-K 
 
 
 
 
 
 
PART IV
Item 15 exhibit Index

Exhibit 
Number
10.7.1†

10.7.2†

10.7.3†

10.8†

10.9†

10.10†

10.11

10.12†

10.13†

10.14†

10.15†

10.15.1†

10.15.2†

10.16†

10.17†

10.18†

10.18.1†

10.18.2†

10.20†

10.20.1†

10.21†

10.22†

10.23†

10.24†

10.25†

10.27†

Description of Exhibits
YUM! Brands, Inc. Pension Equalization Plan, Plan Document for the 409A Program, as effective January 1, 2005, and as Amended 
through December 30, 2008, which is incorporated by reference from Exhibit 10.13.1 to YUM’s Quarterly Report on Form 10-Q for  
the quarter ended June 13, 2009.
YUM! Brands Pension Equalization Plan Amendment, as effective January 1, 2012, which is incorporated by reference from 
Exhibit 10.7.2 to Yum’s Quarterly Report on Form 10-Q for the quarter ended March 23, 2013.
YUM! Brands Pension Equalization Plan Amendment, as effective January 1, 2013, which is incorporated by reference from 
Exhibit 10.7.3 to Yum’s Quarterly Report on Form 10-Q for the quarter ended March 23, 2013.
Form of Directors’ Indemnification Agreement, which is incorporated herein by reference from Exhibit 10.17 to YUM’s Annual Report 
on Form 10-K for the fiscal year ended December 27, 1997.
Form of YUM! Brands, Inc. Change in Control Severance Agreement, which is incorporated herein by reference from Exhibit 10.1 to 
Yum’s Report on Form 8-K filed on  March 21, 2013.
YUM Long Term Incentive Plan, as Amended through the Fourth Amendment, as effective November 21, 2008, which is incorporated 
by reference from Exhibit 10.18 to YUM’s Quarterly Report on Form 10-Q for the quarter ended June 13, 2009.
Second Amended and Restated YUM Purchasing Co-op Agreement, dated as of January 1, 2012, between YUM and the Unified 
Foodservice Purchasing Co-op, LLC, which is incorporated herein by reference from Exhibit 10.11 to YUM’s Annual Report on Form 
10-K for the fiscal year ended December 31, 2011.
YUM Restaurant General Manager Stock Option Plan, as effective April 1, 1999, and as amended through June 23, 2003, which is 
incorporated herein by reference from Exhibit 10.22 to YUM’s Annual Report on Form 10-K for the fiscal year ended December 31, 2005.
YUM SharePower Plan, as effective October 7, 1997, and as amended through June 23, 2003, which is incorporated herein by 
reference from Exhibit 10.23 to YUM’s Annual Report on Form 10-K for the fiscal year ended December 31, 2005.
Form of YUM Director Stock Option Award Agreement, which is incorporated herein by reference from Exhibit 10.25 to YUM’s 
Quarterly Report on Form 10-Q for the quarter ended September 4, 2004.
Form of YUM 1999 Long Term Incentive Plan Award Agreement, which is incorporated herein by reference from Exhibit 10.26 to 
YUM’s Quarterly Report on Form 10-Q for the quarter ended September 4, 2004.
Form of YUM 1999 Long Term Incentive Plan Award Agreement (2013) (Stock Options), which is incorporated herein by reference from 
Exhibit 10.15.1 to YUM’s Quarterly Report on Form 10-Q for the quarter ended March 23, 2013.
Form of YUM 1999 Long Term Incentive Plan Award Agreement (2015) (Stock Options), which is incorporated herein by reference from 
Exhibit 10.15.2 to YUM’s Annual Report on Form 10-K for the fiscal year ended December 27, 2014.
YUM! Brands, Inc. International Retirement Plan, as in effect January 1, 2005, which is incorporated herein by reference from 
Exhibit 10.27 to YUM’s Annual Report on Form 10-K for the fiscal year ended December 25, 2004.
Letter of Understanding, dated July 13, 2004, and as amended on May 18, 2011, by and between the Company and Samuel 
Su, which is incorporated herein by reference from Exhibit 10.28 to YUM’s Annual Report on Form 10-K for the fiscal year ended 
December 25, 2004, and from Item 5.02 of Form 8-K on May 24, 2011.
Form of 1999 Long Term Incentive Plan Award Agreement (Stock Appreciation Rights) which is incorporated by reference from 
Exhibit 99.1 to YUM’s Report on Form 8-K as filed on January 30, 2006.
Form of YUM 1999 Long Term Incentive Plan Award Agreement (2013) (Stock Appreciation Rights), which is incorporated by reference 
from Exhibit 10.18.1 to YUM’s Quarterly Report on Form 10-Q for the quarter ended March 23, 2013.
Form of YUM 1999 Long Term Incentive Plan Award Agreement (2015) (Stock Appreciation Rights), which is incorporated herein by 
reference from Exhibit 10.18.2 to YUM’s Annual Report on Form 10-K for the fiscal year ended December 27, 2014.
YUM! Brands Leadership Retirement Plan, as in effect January 1, 2005, which is incorporated herein by reference from Exhibit 10.32 
to YUM’s Quarterly Report on Form 10-Q for the quarter ended March 24, 2007.
YUM! Brands Leadership Retirement Plan, Plan Document for the 409A Program, as effective January 1, 2005, and as Amended 
through December, 2009, which is incorporated by reference from Exhibit 10.21.1 to YUM’s Annual Report on Form 10-K for the fiscal 
year ended December 26, 2009.
1999 Long Term Incentive Plan Award (Restricted Stock Unit Agreement) by and between the Company and David C. Novak, dated as 
of January 24, 2008, which is incorporated herein by reference from Exhibit 10.33 to YUM’s Annual Report on Form 10-K for the fiscal 
year ended December 29, 2007.
YUM! Performance Share Plan, as amended and restated January 1, 2013, which is incorporated by reference from Exhibit 10.1 to 
YUM’s Quarterly Report on Form 10-Q for the quarter ended June 13, 2015.
YUM! Brands Third Country National Retirement Plan, as effective January 1, 2009, which is incorporated by reference from Exhibit 
10.25 to YUM’s Annual Report on Form 10-K for the fiscal year ended December 26, 2009.
2010 YUM! Brands Supplemental Long Term Disability Coverage Summary, as effective January 1, 2010, which is incorporated by 
reference from Exhibit 10.26 to YUM’s Annual Report on Form 10-K for the fiscal year ended December 26, 2009.
1999 Long Term Incentive Plan Award (Restricted Stock Unit Agreement) by and between the Company and Jing-Shyh S. Su, dated 
as of May 20, 2010, which is incorporated by reference from Exhibit 10.27 to YUM’s Annual Report on Form 10-K for the fiscal year 
ended December 25, 2010.
1999 Long Term Incentive Plan Award (Stock Appreciation Rights) by and between the Company and David C. Novak, dated as of 
February 6, 2015, which is incorporated herein by reference from Exhibit 10.27 to YUM’s Annual Report on Form 10-K for the fiscal 
year ended December 27, 2014.

71

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KPART IV 
Item 15 exhibit Index

Exhibit 
Number
10.28†

10.29†

10.30†
12.1
21.1
23.1
31.1

31.2

32.1

32.2

Description of Exhibits
YUM! Brands, Inc. Compensation Recovery Policy, Amended and Restated January 1, 2015, which is incorporated herein by reference 
from Exhibit 10.28 to YUM’s Annual Report on Form 10-K for the fiscal year ended December 27, 2014.
Retirement Agreement and General Release, dated August 13, 2015, by and between the Company and Jing-Shyh S. Su, which is 
incorporated by reference from Exhibit 10.29 to YUM’s Quarterly Report on Form 10-Q for the quarter ended September 5, 2015.
Letter of Understanding dated December 7, 2015 by and between the Company and Patrick J. Grismer as filed herewith.
Computation of ratio of earnings to fixed charges.
Active Subsidiaries of YUM.
Consent of KPMG LLP.
Certification of the Chief Executive Officer pursuant to Rule 13a-14(a) of Securities Exchange Act of 1934, as adopted pursuant to 
Section 302 of the Sarbanes-Oxley Act of 2002.
Certification of the Chief Financial Officer pursuant to Rule 13a-14(a) of Securities Exchange Act of 1934, as adopted pursuant to 
Section 302 of the Sarbanes-Oxley Act of 2002.
Certification of the Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002.
Certification of the Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002.
XBRL Instance Document
XBRL Taxonomy Extension Schema Document
XBRL Taxonomy Extension Calculation Linkbase Document
XBRL Taxonomy Extension Label Linkbase Document
XBRL Taxonomy Extension Presentation Linkbase Document
XBRL Taxonomy Extension Definition Linkbase Document

101.INS
101.SCH
101.CAL
101.LAB
101.PRE
101.DEF
+  Confidential treatment has been granted for certain portions which are omitted in the copy of the exhibit electronically filed with the SEC. The omitted information has been filed separately 

with the SEC pursuant to our application for confidential treatment.
Indicates a management contract or compensatory plan.

† 

72

YUM! BRANDS, INC. - 2015 Form 10-KForm 10-KCautionary Language Regarding 
Forward-Looking Statements

This report contains “forward-looking statements” within the meaning 
of Section 27A of the Securities Act of 1933, as amended, and 
Section 21E of the Securities Exchange Act of 1934, as amended. 
We intend all forward-looking statements to be covered by the 
safe harbor provisions of the Private Securities Litigation Reform 
Act of 1995, and we are including this statement for purposes of 
complying with those safe harbor provisions.

Forward-looking statements can be identified by the fact that 
they do not relate strictly to historical or current facts and by the 
use of forward-looking words such as “may,” “will,” “estimate,” 
“intend,” “seek,” “expect,” “expectation,” “believe,” “project,” 
“anticipate,” “plan,” “could,” “target,” “predict,” “likely,” “should,” 
“forecast,” “outlook,” “model,” “ongoing” or other similar terminology. 
Forward-looking statements are based on our current expectations, 
estimates, assumptions or projections concerning future results 
or events, including, without limitation, statements regarding the 
intended capital return to shareholders as well as the related 
borrowing required to fund such capital return, the planned 
separation of the Yum! Brands and Yum! China businesses, the 
timing of any such separation, the future earnings and performance 
as well as capital structure of Yum! Brands, Inc. or any of its 
businesses, including the Yum! Brands and Yum! China businesses 
on a standalone basis if the separation is completed. Forward-
looking statements are neither predictions nor guarantees of future 
events, circumstances or performance and are inherently subject 
to known and unknown risks, uncertainties and assumptions 
that could cause our actual results to differ materially from those 
indicated by those statements. We cannot assure you that any of 
our expectations, estimates or projections will be achieved. The 
forward-looking statements included in this report are only made as 
of the date of this report and we disclaim any obligation to publicly 
update any forward-looking statement to reflect subsequent events 
or circumstances. Numerous factors could cause our actual results 
and events to differ materially from those expressed or implied 
by forward-looking statements, including, without limitation: 
whether we are able to return capital to shareholders at the times 
and in the amounts currently anticipated, if at all, as well as the 
corresponding costs of borrowing to fund such capital return as 
well as other costs; whether the separation of the Yum! Brands 

and Yum! China businesses is completed, as expected or at all, 
and the timing of any such separation; whether the operational 
and strategic benefits of the separation can be achieved; whether 
the costs and expenses of the separation can be controlled within 
expectations, including potential tax costs; as well as other risks. 
In addition, other risks and uncertainties not presently known to 
us or that we currently believe to be immaterial could affect the 
accuracy of any such forward-looking statements. All forward-
looking statements should be evaluated with the understanding 
of their inherent uncertainty. You should consult our filings with the 
Securities and Exchange Commission (including the information 
set forth under the captions “Risk Factors” and “Forward-Looking 
Statements” in our Annual Report on Form 10-K) for additional 
detail about factors that could affect our financial and other results.

Trademarks and Brands. We use “Yum! Brands” and the Yum! 
logo as our trademarks. Product names and services appearing in 
this report are trademarks of Yum! Brands, Inc. or its subsidiaries. 
This report also may refer to brand names, trademarks, service 
marks and trade names of other companies and organizations, 
and these brand names, trademarks, service marks and trade 
names are the property of their respective owners.

Market and Industry Data. Unless we indicate otherwise, we base 
the information concerning our industry contained in this report 
on our general knowledge of and expectations concerning the 
industry. Our market position and market share is based on our 
estimates using data from various industry sources and assumptions 
that we believe to be reasonable based on our knowledge of the 
industry. We have not independently verified the data obtained 
from these sources and cannot assure you of the data’s accuracy 
or completeness.

Non-GAAP Measures. This report includes certain non-GAAP 
financial measures. Reconciliation of these non-GAAP financial 
measures to the most directly comparable GAAP measures 
are included on our website at http://www.yum.com/investors. 
Investors are urged to consider carefully the comparable GAAP 
measures and reconciliations.

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Shareholder Information

Inquiries Regarding Your YUM Holdings

REGISTERED SHAREHOLDERS (those who hold YUM 
shares in their own names) should address communications 
concerning statements, address changes, lost certificates and 
other administrative matters to:

BENEFICIAL SHAREHOLDERS (those who hold YUM shares 
in the name of a bank or broker) should direct communications 
about all administrative matters related to their accounts to their 
stockbroker.

LONG TERM INCENTIVE PLAN (LTIP) AND YUMBUCKS 
PARTICIPANTS (employees with rights to LTIP and YUMBUCKS 
stock options and stock appreciation rights) should address all 
questions regarding their accounts, outstanding stock options/
stock appreciation rights or shares received through stock option/
stock appreciation right exercises to:

Merrill Lynch
Equity Award Services
1400 Merrill Lynch Drive
Mail Stop # NJ2-140-03-40
Pennington, NJ 08534
Phone: (888) 986-4321 (U.S., Puerto Rico and Canada)

(609) 818-8156 (all other locations)

In all correspondence, please provide the last 4 digits of your 
account number, your address, your telephone number and indicate 
that your inquiry relates to YUM holdings. For telephone inquiries, 
please have a copy of your most recent statement available.

EMPLOYEE BENEFIT PLAN PARTICIPANTS
Capital Stock Purchase Program (888) 439-4986

YUM Savings Center (888) 875-4015
YUM Savings Center (904) 791-2005 (outside U.S.)

P.O. Box 5166
Boston, MA 02206-5166

Please have a copy of your most recent statement available when 
calling. Press 0#0# for a customer service representative and give 
the representative the name of the plan.

American Stock Transfer & Trust Company, LLC
6201 15th Avenue
Brooklyn, NY 11219
Phone: (888) 439-4986
International: (718) 921-8124
www.amstock.com
or
Shareholder Coordinator
Yum! Brands, Inc.
1441 Gardiner Lane
Louisville, KY 40213
Phone: (888) 298-6986
E-mail: yum.investor@yum.com

In all correspondence or phone inquiries, please provide your 
name and your YUM account number if you know it.

REGISTERED SHAREHOLDERS can access their accounts and 
complete the following functions online at the website of American 
Stock Transfer & Trust Company (“AST”): www.amstock.com.

•• Access account balance and other general account information

•• Change an account’s mailing address

•• View a detailed list of holdings represented by certificates and 

the identifying certificate numbers

•• Request a certificate for shares held at AST

•• Replace a lost or stolen certificate

•• Retrieve a duplicate Form 1099-B

•• Purchase shares of YUM through the Company’s Direct Stock 

Purchase Plan

•• Sell shares held at AST

Access accounts online at the following URL:

https://secure.amstock.com/Shareholder/sh_login.asp. Your 
account number and social security number are required. If you 
do not know your account number, please call AST at (888) 439-
4986 or YUM Shareholder Coordinator at (888) 298-6986.

 
Shareholder Services

DIRECT STOCK PURCHASE PLAN

INDEPENDENT AUDITORS

KPMG, LLP 
400 West Market Street, Suite 2600 
Louisville, KY 40202 
Phone: (502) 587-0535

STOCK TRADING SYMBOL-YUM

The New York Stock Exchange is the principal market for  
YUM Common Stock, which trades under the symbol YUM.

A prospectus and a brochure explaining this convenient plan are 
available from our transfer agent:

American Stock Transfer & Trust Company, LLC
P.O. Box 922
Wall Street Station
New York, NY 10269-0560
Attn: Plan Administration Dept.
Phone: (888) 439-4986

FINANCIAL AND OTHER INFORMATION

Securities analysts, portfolio managers, representatives of financial 
institutions and other individuals with questions regarding YUM’s 
performance are invited to contact:

Steve Schmitt
Vice President, Investor Relations & 
Corporate Strategy
Yum! Brands, Inc.
1441 Gardiner Lane
Louisville, KY 40213
Phone: (888) 298-6986

Franchise Inquiries

ONLINE FRANCHISE INFORMATION
Information about potential franchise opportunities is available at 
www.yumfranchises.com

YUM’s Annual Report contains many of the valuable trademarks 
owned and used by YUM and its subsidiaries and affiliates in the 
United States and worldwide.

SENIOR OFFICERS

David C. Novak 63
Executive Chairman, 
Yum! Brands, Inc.

Greg Creed 58
Chief Executive Officer, 
Yum! Brands, Inc.

Roger Eaton 55
Chief Executive Officer, KFC

Larry Gathof 54
Vice President and Treasurer, Yum! Brands, Inc.

David Gibbs 52
Chief Executive Officer, Pizza Hut

Marc L. Kesselman 44
Chief Legal Officer, General Counsel and Corporate Secretary, 
Yum! Brands, Inc.

Brian Niccol 41
Chief Executive Officer, Taco Bell

Muktesh (“Micky”) Pant 61
Chief Executive Officer, Yum! Restaurants China

David E. Russell 46
Interim Chief Financial Officer, Vice President, Finance and 
Corporate Controller, Yum! Brands, Inc.

Tracy Skeans 43
Chief People Officer, Yum! Brands, Inc.

BOARD OF DIRECTORS

David C. Novak 63
Executive Chairman, 
Yum! Brands, Inc.

Greg Creed 58
Chief Executive Officer, 
Yum! Brands, Inc.

Jing-Shyh S. (“Sam”) Su 63
Executive Advisor to the Chief Executive Officer, 
Yum! Restaurants China

Michael J. Cavanagh 50
Senior Executive Vice President  
and Chief Financial Officer, Comcast Corporation

Brian C. Cornell 57
Chairman and Chief Executive Officer
Target Corporation

David W. Dorman 62
Non-Executive Chairman, 
CVS Health Corporation

Massimo Ferragamo 58
Chairman, Ferragamo USA, Inc., 
a subsidiary of Salvatore Ferragamo Italia

Mirian M. Graddick-Weir 61
Executive Vice President Human Resources, 
Merck & Co., Inc.

Jonathan S. Linen 72
Advisor to Chairman, American Express Company

Keith Meister 42
Managing Partner, Corvex Management LP

Thomas C. Nelson 53
Chairman, Chief Executive Officer and President, 
National Gypsum Company

Thomas M. Ryan 63
Former Chairman and CEO, 
CVS Health Corporation

P. Justin Skala 56
President, North America and 
Global Sustainability,  
Colgate-Palmolive Company

Elane B. Stock 51
Group President, 
Kimberly-Clark International

Robert D. Walter 70
Founder and Retired Chairman/CEO, 
Cardinal Health, Inc.