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Yum! Brands

yum · NYSE Consumer Cyclical
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Ticker yum
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Sector Consumer Cyclical
Industry Restaurants
Employees 1001-5000
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FY2016 Annual Report · Yum! Brands
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YUM! BRANDS 2016 ANNUAL REPORT
YUM! BRANDS 2016 ANNUAL REPORT

FINANCIAL HIGHLIGHTS 

(In millions, except for per share amounts)
Year-end 

Company sales 

Franchise and license fees and income 

Total revenues 

Operating Profit 

Income from Continuing Operations 

Reported Diluted Earnings Per Common Share from Continuing Operations 

Special Items Earnings Per Common Share (a) 

2016(cid:3)

$  4,200 

  2,166(cid:3)

$  6,366(cid:3)

$  1,625(cid:3)

 $ 

$ 

994 

2.48(cid:3)

0.03(cid:3)

Diluted Earnings Per Common Share from Continuing Operations before Special Items (a) 

$ 

2.45  

Cash Flows Provided by Operating Activities from Continuing Operations 

 $  1,204 (cid:3)

(cid:11)(cid:68)(cid:12)(cid:3)(cid:54)(cid:72)(cid:72)(cid:3)(cid:82)(cid:88)(cid:85)(cid:3)(cid:21)(cid:19)(cid:20)(cid:25)(cid:3)(cid:41)(cid:82)(cid:85)(cid:80)(cid:3)(cid:20)(cid:19)(cid:16)(cid:46)(cid:3)(cid:73)(cid:82)(cid:85)(cid:3)(cid:73)(cid:88)(cid:85)(cid:87)(cid:75)(cid:72)(cid:85)(cid:3)(cid:71)(cid:76)(cid:86)(cid:70)(cid:88)(cid:86)(cid:86)(cid:76)(cid:82)(cid:81)(cid:3)(cid:82)(cid:73)(cid:3)(cid:54)(cid:83)(cid:72)(cid:70)(cid:76)(cid:68)(cid:79)(cid:3)(cid:44)(cid:87)(cid:72)(cid:80)(cid:86)(cid:17)

(cid:3)

(cid:21)(cid:19)(cid:20)(cid:24)(cid:3)

$  4,356  

(cid:3) (cid:21)(cid:15)(cid:19)(cid:27)(cid:23)(cid:3)(cid:3)

(cid:7)(cid:3) (cid:25)(cid:15)(cid:23)(cid:23)(cid:19)(cid:3)

(cid:7)(cid:3) (cid:20)(cid:15)(cid:23)(cid:19)(cid:21)(cid:3)(cid:3)

 $ 

936  

(cid:7)(cid:3) (cid:21)(cid:17)(cid:20)(cid:20)(cid:3)

(cid:3) (cid:11)(cid:19)(cid:17)(cid:21)(cid:21)(cid:12)(cid:3)

 $  2.33 

(cid:7)(cid:3) (cid:20)(cid:15)(cid:21)(cid:20)(cid:22)(cid:3)

(cid:8)(cid:3)(cid:37)(cid:18)(cid:11)(cid:58)(cid:12)(cid:3)(cid:70)(cid:75)(cid:68)(cid:81)(cid:74)(cid:72)

 (4)

4

(cid:11)(cid:20)(cid:12)

(cid:20)(cid:25)

6

(cid:20)(cid:27)

(cid:49)(cid:48)

5

(cid:11)(cid:20)(cid:12)

ABOUT THE PAPER USED FOR THIS REPORT

The inks used in the printing of this report contain an average of 25% - 35% vegetable oils from plant  
derivatives, a renewable resource. They replace petroleum based inks as an effort to also reduce  
volatile organic compounds (VOCs).
(cid:55)(cid:75)(cid:72)(cid:3)(cid:70)(cid:82)(cid:89)(cid:72)(cid:85)(cid:3)(cid:68)(cid:81)(cid:71)(cid:3)(cid:373)(cid:85)(cid:86)(cid:87)(cid:3)(cid:83)(cid:68)(cid:74)(cid:72)(cid:3)(cid:82)(cid:73)(cid:3)(cid:87)(cid:75)(cid:76)(cid:86)(cid:3)(cid:85)(cid:72)(cid:83)(cid:82)(cid:85)(cid:87)(cid:3)(cid:90)(cid:72)(cid:85)(cid:72)(cid:3)(cid:83)(cid:85)(cid:76)(cid:81)(cid:87)(cid:72)(cid:71)(cid:3)(cid:88)(cid:86)(cid:76)(cid:81)(cid:74)(cid:3)(cid:41)(cid:54)(cid:38)(cid:16)(cid:70)(cid:72)(cid:85)(cid:87)(cid:76)(cid:373)(cid:72)(cid:71)(cid:3)(cid:83)(cid:68)(cid:83)(cid:72)(cid:85)(cid:3)(cid:80)(cid:68)(cid:71)(cid:72)(cid:3)(cid:90)(cid:76)(cid:87)(cid:75)(cid:3)(cid:20)(cid:19)(cid:8)(cid:3)(cid:83)(cid:82)(cid:86)(cid:87)(cid:16)(cid:70)(cid:82)(cid:81)(cid:86)(cid:88)(cid:80)(cid:72)(cid:85)(cid:3)(cid:90)(cid:68)(cid:86)(cid:87)(cid:72)(cid:17)

www.yum.com/annualreport

  
 
 
 
 
 
 
Greg Creed,  
Chief Executive Officer 
Yum! Brands Inc.

REVOLUTIONIZING OUR   

Dear Fellow Stakeholders:

2016 was truly a landmark year. On October 31st we 

completed the spin-off of the China business into a powerful,
independent, publicly-traded company positioned for long-term
growth. This marked the largest strategic initiative undertaken by 
Yum! since our spin-off from Pepsi 20 years ago. Yum China Holdings,
Inc. (NYSE: YUMC) is now our largest franchisee and pays us a 3%
license fee on system sales of our brands in mainland China. I’d like
to recognize the work, effort and diligence across the organization 
that enabled us to complete the spin-off on time and with great
success. 

The China spin-off and return of $6.2 billion of capital to 
shareholders through dividends and share repurchases in 2016
concluded step one of Yum!’s transformation. Step two, which we
announced in October 2016, includes executing a multi-year strategy
to accelerate growth, further reduce volatility in our results and
increase capital returns. This transformation will result in a company 
that is more focused, more franchised and more efficient, all of which 
will ultimately enable us to deliver more growth.   

The lynchpin in our transformation is the power of more focus, which
will enable us to deliver sustainable, long-term results. With this in 
mind we defined four growth capabilities outlined below. These are 
the key drivers of same-store sales growth and net-new unit growth, 
and will govern every decision and action we undertake. 

1.  Distinctive, relevant brands. We will innovate and elevate iconic

restaurant brands people trust and champion.  

2.  Unmatched franchise operating capability. We will recruit and
equip the best restaurant operators in the world to deliver great 
customer experiences. 

3.  Bold restaurant development. We will drive market and 
franchise unit expansion with strong economics and value.

4.  Unrivaled culture & talent. We will leverage culture and people
capability to fuel brand performance and franchisee success.  

As we announced in October we are on a path to become more 
franchised, increasing our franchise mix to at least 98% by the
end of 2018. This will increase our franchise fees significantly as
a percentage of operating profit, producing a more stable and
predictable cash flow stream. We intend to own no more than 2% 
of our restaurants with an “Own to Learn” mindset. Our leaders will
completely dedicate themselves to our four growth capabilities.  

t

Finally, we will run a more efficient business
model, whereby we intend to limit G&A to
1.7% of system sales and reduce annual capital
expenditures to about $100 million by the end
of 2019. This will allow us to simultaneously
maximize the potential of our brands and to
aggressively grow our global footprint but in a
productive manner. In combination, our more 
focused, more franchised and more efficient 
business model will enable us to deliver more 
growth and consistent shareholder returns.     

With all of this change underway at Yum! I was
pleased we delivered a strong year in 2016, 
highlights of which are below:

 (cid:132) Worldwide system sales* grew 5%, 

excluding foreign currency translation. This
was led by 7% growth at KFC, followed by 6%
at Taco Bell and 2% at Pizza Hut. 

 (cid:132) GAAP operating profit increased 16%, 
with growth across all three brands.  

 (cid:132) Net-new units grew 3%, with 2,316 total

new openings. 

 (cid:132) We completed $6.9 billion of debt

financing at very attractive rates, the 
proceeds of which were largely used to fund
the shareholder returns mentioned above. We
are now managing a capital structure which is 
levered in-line with our target of 5x EBITDA, 
and which we believe provides an attractive 
balance between optimized interest rates, 
duration and flexibility.

 (cid:132) We declared our first quarterly dividend
since we spun-off our China business
and announced we would continue with a
target payout ratio of roughly 45-50% of 
annual net income.

Each one of our three brands is committed to
delivering on our key enterprise priorities and
is working together on our journey towards 
building a world with more Yum! Ultimately this is 
driven by each brand’s individual True North, or
positioning. 

 (cid:132) KFC with “Always Original” has returned to
the basics with clear value at memorable price
points and innovation close to the core. Just 
look at Nashville Hot, which started in the U.S. 
and is now rolling out in international markets. 
We did not change the form of our product – 
only the flavor profile, and our customers love

it. Going forward KFC will continue this focus
on the basics, coupled with a big push on the
digital front and delivery.

 (cid:132) Pizza Hut’s mantra of “Making it Easier to
get a Better Pizza” is relevant for both our
U.S. and International businesses, which are
in distinctly different business circumstances
today. Our U.S. business is in turnaround
mode, with a focus on improving the digital
experience, delivery times, point-of-sale
simplification and asset optimization, to name
a few. Our international business is laying
the groundwork for prolonged growth with
a focus on repeatable models to spread
best practices around the world, and driving
expansion through development agreements.

 (cid:132) Taco Bell through “Live Más” succeeds with

its value-driven, innovation-focused model. I’m 
pleased with the team’s ability to deliver solid
results despite difficult industry conditions in
2016 and am energized by the high-low value 
strategy and innovative marketing calendar 
the team has put in place for 2017. On the 
international front Taco Bell continues to 
build momentum and we are thrilled with the
enthusiasm the brand receives on a
global basis.  

In conclusion, while there is always more work to
do, we are on the right path. We are taking the
necessary steps to establish the foundation for
sustainable, long-term growth that will translate 
to strong returns for our shareholders. We are
committed to building the world’s most loved, 
trusted and fastest growing restaurant brands and
I am confident this will result in value creation as
we build on our momentum and move into
the future. 

Greg Creed, CEO

*System sales include the impact of the 53rd week.

YUM! Brands, Inc.

1441 Gardiner Lane

Louisville, Kentucky 40213

April 7, 2017

Dear Fellow Shareholders:

On behalf of your Board of Directors, we are pleased to invite you to attend the 2017 Annual Meeting of
Shareholders of YUM! Brands, Inc. The Annual Meeting will be held Friday, May 19, 2017, at 9:00 a.m., local time,
in the YUM! Conference Center at 1900 Colonel Sanders Lane in Louisville, Kentucky.

Once again, we encourage you to take advantage of the Securities and Exchange Commission rule allowing
companies to furnish proxy materials to their shareholders over the Internet. We believe that this e-proxy process
expedites shareholders’ receipt of proxy materials, lowers the costs of delivery and helps reduce the Company’s
environmental impact.

Your vote is important. We encourage you to vote promptly whether or not you plan to attend the meeting. You
may vote your shares via a toll-free telephone number or over the Internet. If you received a paper copy of the
proxy card by mail, you may sign, date and mail the proxy card in the envelope provided. Instructions regarding the
three methods of voting are contained on the notice or proxy card.

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If you plan to attend the meeting, please bring your notice, admission ticket from your proxy card or proof of your
ownership of YUM common stock as of March 21, 2017 as well as a valid picture identification. Whether or not you
attend the meeting, we encourage you to consider the matters presented in the proxy statement and vote as soon
as possible.

Sincerely,

Greg Creed
Chief Executive Officer

Important Notice Regarding the Availability of Proxy Materials for the Shareholders Meeting to Be Held on May 19,
2017—this notice and the proxy statement are available at www.yum.com/investors/investor_materials.asp. The
Annual Report on Form 10-K is available at www.yum.com/annualreport.

YUM! Brands, Inc.
1441 Gardiner Lane
Louisville, Kentucky 40213
Notice of Annual Meeting
of Shareholders

Friday, May 19, 2017 9:00 a.m.
YUM! Conference Center, 1900 Colonel Sanders Lane, Louisville, Kentucky 40213

ITEMS OF BUSINESS:

(1) To elect ten (10) directors to serve until the 2018 Annual Meeting of Shareholders and until their respective

successors are duly elected and qualified.

(2) To ratify the selection of KPMG LLP as our independent auditors for the fiscal year ending December 31,

2017.

(3) To consider and hold an advisory vote on executive compensation.
(4) To consider and hold an advisory vote on the frequency of votes on executive compensation.
(5) To consider and vote on one (1) shareholder proposal, if properly presented at the meeting.
(6) To transact such other business as may properly come before the meeting.

WHO CAN VOTE:

You can vote if you were a shareholder of record as of the close of business on March 21, 2017.

ANNUAL REPORT:

A copy of our 2016 Annual Report on Form 10-K is included with this proxy statement.

WEBSITE:

You may also read the Company’s Annual Report and this Notice and proxy statement on our website at
www.yum.com/annualreport.

DATE OF MAILING:

This Notice, the proxy statement and the form of proxy are first being mailed to shareholders on or about April 7,
2017.

By Order of the Board of Directors

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Marc L. Kesselman
General Counsel, Corporate Secretary and Chief Government Affairs Officer

YOUR VOTE IS IMPORTANT

Under securities exchange rules, brokers cannot vote on your behalf for the election of directors or on
executive compensation related matters without your instructions. Whether or not you plan to attend the
Annual Meeting, please provide your proxy by following the instructions on your Notice or proxy card. On or
about April 7, 2017, we mailed to our shareholders a Notice containing instructions on how to access the proxy
statement and our Annual Report and vote online.
If you received a Notice by mail, you will not receive a printed copy of the proxy materials in the mail unless you
request a copy. Instead, you should follow the instructions included in the Notice on how to access and review
the proxy statement and Annual Report. The Notice also instructs you on how you may submit your vote by proxy
over the Internet.
If you received the proxy statement and Annual Report in the mail, please submit your proxy by marking,
dating and signing the proxy card included and returning it promptly in the envelope enclosed. If you are able to
attend the Annual Meeting and wish to vote your shares personally, you may do so at any time before the proxy
is exercised.

Table of Contents

PROXY STATEMENT

QUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING

GOVERNANCE OF THE COMPANY

MATTERS REQUIRING SHAREHOLDER ACTION

1

1

6

18

ITEM 1 Election of Directors and Director Biographies (Item 1 on the Proxy Card)
. . . . . . . . . . . . . . . . . . . . . . . .18
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25
ITEM 2 Ratification of Independent Auditors (Item 2 on the Proxy Card)
ITEM 3 Advisory Vote on Executive Compensation (Item 3 on the Proxy Card) . . . . . . . . . . . . . . . . . . . . . . . . . . .26
ITEM 4 Advisory Vote on the Frequency of Votes on Executive Compensation (Item 4 on the Proxy Card) . . . . .27
ITEM 5 Shareholder Proposal Regarding Adoption of a Policy to Reduce Deforestation (Item 5 on the Proxy

Card) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28

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STOCK OWNERSHIP INFORMATION

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

EXECUTIVE COMPENSATION

31

33

33

Compensation Discussion and Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33
Summary Compensation Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .60
All Other Compensation Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .62
Grants of Plan-Based Awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .63
Outstanding Equity Awards at Year-End . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .65
Option Exercises and Stock Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68
Pension Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68
Nonqualified Deferred Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .71
Potential Payments Upon Termination or Change in Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .73

DIRECTOR COMPENSATION

EQUITY COMPENSATION PLAN INFORMATION

AUDIT COMMITTEE REPORT

ADDITIONAL INFORMATION

77

79

81

84

Appendix A: Reconciliation of Non-GAAP Adjusted Operating Profit Growth to GAAP
Operating Profit Growth

A-1

YUM! Brands, Inc.
1441 Gardiner Lane
Louisville, Kentucky 40213

PROXY STATEMENT

For Annual Meeting of Shareholders To Be Held On

May 19, 2017

The Board of Directors (the “Board of Directors” or the “Board”) of YUM! Brands, Inc., a North Carolina corporation
(“YUM” or the “Company”), solicits the enclosed proxy for use at the Annual Meeting of Shareholders of the
Company to be held at 9:00 a.m. (Eastern Daylight Saving Time), on Friday, May 19, 2017, in the YUM! Conference
Center, at 1900 Colonel Sanders Lane, Louisville, Kentucky. This proxy statement contains information about the
matters to be voted on at the Annual Meeting and the voting process, as well as information about our directors
and most highly paid executive officers.

QUESTIONS AND ANSWERS ABOUT THE
MEETING AND VOTING

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What is the purpose of the Annual Meeting?

At our Annual Meeting, shareholders will vote on several important Company matters. In addition, our management
will report on the Company’s performance over the last fiscal year and, following the meeting, respond to questions
from shareholders.

Why am I receiving these materials?

You received these materials because our Board of Directors is soliciting your proxy to vote your shares at the
Annual Meeting. As a shareholder, you are invited to attend the Annual Meeting and are entitled to vote on the
items of business described in this proxy statement.

Why did I receive a one-page Notice in the mail regarding the Internet
availability of proxy materials this year instead of a full set of proxy
materials?

As permitted by Securities and Exchange Commission
(“SEC”) rules, we are making this proxy statement and
our Annual Report available to our shareholders
electronically via the Internet. On or about April 7,
2017, we mailed to our shareholders a Notice
containing instructions on how to access this proxy
statement and our Annual Report and vote online. If
you received a Notice by mail you will not receive a
printed copy of the proxy materials in the mail unless
you request a copy. The Notice instructs you on how
to access and review all of the important information

contained in the proxy statement and Annual Report.
The Notice also instructs you on how you may submit
your proxy over the Internet. If you received a Notice by
mail and would like to receive a printed copy of our
proxy materials, you should follow the instructions for
requesting such materials contained on the Notice.

We encourage you to take advantage of the availability
of the proxy materials on the Internet in order to help
lower the costs of delivery and reduce the Company’s
environmental impact.

YUM! BRANDS, INC. - 2017 Proxy Statement 1

QUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING

Who may attend the Annual Meeting?

The Annual Meeting is open to all shareholders of record as of close of business on March 21, 2017, or their duly
appointed proxies. Seating is limited and admission is on a first-come, first-served basis.

What do I need to bring to attend the Annual Meeting?

You will need a valid picture identification and either an
admission ticket or proof of ownership of YUM’s
common stock to enter the Annual Meeting. If you are
a registered owner, your Notice will be your admission
ticket.

If you received the proxy statement and Annual Report
by mail, you will find an admission ticket attached to
the proxy card sent to you. If you plan to attend the
Annual Meeting, please so indicate when you vote and
bring the ticket with you to the Annual Meeting. If your
shares are held in the name of a bank or broker, you
will need to bring your legal proxy from your bank or
broker and your admission ticket. If you do not bring
your admission ticket, you will need proof of ownership
to be admitted to the Annual Meeting. A recent
brokerage statement or letter from a bank or broker is

May shareholders ask questions?

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an example of proof of ownership. If you arrive at the
Annual Meeting without an admission ticket, we will
admit you only if we are able to verify that you are a
YUM shareholder. Your admittance to the Annual
Meeting will depend upon availability of seating. All
shareholders will be required to present valid picture
IF YOU DO NOT
identification prior to admittance.
HAVE A VALID PICTURE IDENTIFICATION AND
EITHER AN ADMISSION TICKET OR PROOF THAT
YOU OWN YUM COMMON STOCK, YOU MAY NOT
BE ADMITTED INTO THE ANNUAL MEETING.

Please note that computers, cameras, sound or video
recording equipment, cellular and smart phones,
large bags,
tablets
briefcases and packages will not be allowed in the
meeting room.

similar devices,

and other

Yes. Representatives of the Company will answer shareholders’ questions of general interest following the Annual
Meeting. In order to give a greater number of shareholders an opportunity to ask questions, individuals or groups
will be allowed to ask only one question and no repetitive or follow-up questions will be permitted.

Who may vote?

You may vote if you owned YUM common stock as of the close of business on the record date, March 21, 2017.
Each share of YUM common stock is entitled to one vote. As of March 21, 2017, YUM had 352,269,757 shares of
common stock outstanding.

What am I voting on?

You will be voting on the following five (5)
business at the Annual Meeting:

items of

• An advisory vote on executive compensation;

• An advisory vote on the frequency of votes on

• The election of ten (10) directors to serve until the
next Annual Meeting of Shareholders and until their
respective successors are duly elected and qualified;

• The ratification of the selection of KPMG LLP as our
the fiscal year ending

independent auditors for
December 31, 2017;

2 YUM! BRANDS, INC. - 2017 Proxy Statement

executive compensation; and

• One (1) shareholder proposal.

We will also consider other business that properly
comes before the meeting.

QUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING

How does the Board of Directors recommend that I vote?

Our Board of Directors recommends that you vote
your shares:

• FOR the proposal regarding an advisory vote on

executive compensation;

• FOR each of

the nominees named in this proxy

statement for election to the Board;

• ONE YEAR as the frequency for holding of advisory

votes on executive compensation; and

• FOR the ratification of the selection of KPMG LLP as

• AGAINST the shareholder proposal.

our independent auditors;

How do I vote before the Annual Meeting?

There are three ways to vote before the meeting:

• By Internet — If you have Internet access, we
encourage you to vote on www.proxyvote.com by
following instructions on the Notice or proxy card;

• By telephone — by making a toll-free telephone call
from the U.S. or Canada to 1(800) 690-6903 (if you
have any questions about how to vote over the
phone, call 1(888) 298-6986); or

• By mail — If you received your proxy materials by
mail, you can vote by completing, signing and
returning the enclosed proxy card in the postage-
paid envelope provided.

the administrator of

If you are a participant in the Direct Stock Purchase
Plan,
this program, as the
shareholder of record, may only vote the shares for
which it has received directions to vote from you.

If you are a participant in the YUM! Brands 401(k) Plan
(“401(k) Plan”), the trustee of the 401(k) Plan will only
vote the shares for which it has received directions to
vote from you.

Proxies submitted through the Internet or by telephone
as described above must be received by 11:59 p.m.,

Can I vote at the Annual Meeting?

Shares registered directly in your name as the
shareholder of record may be voted in person at the
Annual Meeting. Shares held through a broker or
nominee may be voted in person only if you obtain a
legal proxy from the broker or nominee that holds your
shares giving you the right to vote the shares.

Eastern Daylight Saving Time, on May 18, 2017.
Proxies submitted by mail must be received prior to the
meeting. Directions
401(k) Plan
participants must be received by 12:00 p.m., Eastern
Daylight Saving Time, on May 17, 2017.

submitted

by

Also, if you hold your shares in the name of a bank or
broker, your ability to vote by telephone or the Internet
depends on their voting processes. Please follow the
directions on your notice carefully. A number of
brokerage firms and banks participate in a program
provided through Broadridge Financial Solutions, Inc.
(“Broadridge”) that offers telephone and Internet voting
options. If your shares are held in an account with a
brokerage firm or bank participating in the Broadridge
program, you may vote those shares telephonically by
calling the telephone number shown on the voting
instruction form received from your brokerage firm or
bank, or through the Internet at Broadridge’s voting
website
submitted
through the Internet or by telephone through the
Broadridge program must be received by 11:59 p.m.,
Eastern Daylight Saving Time, on May 18, 2017.

(www.proxyvote.com).

Votes

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Even if you plan to attend the Annual Meeting, we
encourage you to vote your shares by proxy. You may
still vote your shares in person at the meeting even if
you have previously voted by proxy.

YUM! BRANDS, INC. - 2017 Proxy Statement 3

QUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING

Can I change my mind after I vote?

You may change your vote at any time before the polls
close at the Annual Meeting. You may do this by:

• Giving written notice to the Secretary of

the

Company prior to the Annual Meeting; or

• Signing another proxy card with a later date and

returning it to us prior to the Annual Meeting;

• Voting again by telephone or through the Internet
prior to 11:59 p.m., Eastern Daylight Saving Time, on
May 18, 2017;

• Voting again at the Annual Meeting.

Your attendance at the Annual Meeting will not have
the effect of revoking a proxy unless you notify our
Secretary in writing before the polls close that you wish
to revoke a previous proxy.

Who will count the votes?

Representatives of American Stock Transfer and Trust Company, LLC will count the votes and will serve as the
independent inspector of election.

What if I return my proxy card but do not provide voting instructions?

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If you vote by proxy card, your shares will be voted as
you instruct by the individuals named on the proxy
card. If you sign and return a proxy card but do not
specify how your shares are to be voted, the persons
named as proxies on the proxy card will vote your
shares in accordance with the recommendations of the
Board. These recommendations are:

• FOR the election of

the ten (10) nominees for

director named in this proxy statement (Item 1);

• FOR the ratification of the selection of KPMG LLP as
our independent auditors for the fiscal year 2017
(Item 2);

• FOR the proposal regarding an advisory vote on

executive compensation (Item 3);

• ONE YEAR for the proposal regarding the frequency
executive

holding

votes

on

for
advisory
compensation (Item 4); and

of

• AGAINST the shareholder proposal (Item 5).

What does it mean if I receive more than one proxy card?

It means that you have multiple accounts with brokers
and/or our transfer agent. Please vote all of
these
shares. We recommend that you contact your broker
to consolidate as many
and/or our

transfer agent

the same name and
accounts as possible under
address. Our transfer agent is American Stock Transfer
and Trust Company, LLC, which may be reached at
1 (888) 439-4986.

Will my shares be voted if I do not provide my proxy?

Your shares may be voted if they are held in the name
of a brokerage firm, even if you do not provide the
brokerage firm with voting instructions. Brokerage firms
have the authority under
the New York Stock
Exchange rules to vote shares for which their
customers do not provide voting instructions on certain
“routine” matters.

The proposal to ratify the selection of KPMG LLP as
fiscal year 2017 is
our

independent auditors for

considered a routine matter for which brokerage firms
may vote shares for which they have not received
voting instructions. The other proposals to be voted on
at our Annual Meeting are not considered “routine”
is not a
under applicable rules. When a proposal
routine matter and the brokerage firm has not received
voting instructions from the beneficial owner of the
shares with respect to that proposal, the brokerage
firm cannot vote the shares on that proposal. This is
called a “broker non-vote.”

4 YUM! BRANDS, INC. - 2017 Proxy Statement

QUESTIONS AND ANSWERS ABOUT THE MEETING AND VOTING

How many votes must be present to hold the Annual Meeting?

Your shares are counted as present at the Annual
Meeting if you attend the Annual Meeting in person or if
you properly return a proxy by Internet, telephone or
mail. In order for us to conduct our Annual Meeting, a
majority of the outstanding shares of YUM common

in
stock, as of March 21, 2017, must be present
person or represented by proxy at the Annual Meeting.
This is referred to as a quorum. Abstentions and broker
non-votes will be counted for purposes of establishing
a quorum at the Annual Meeting.

How many votes are needed to elect directors?

You may vote “FOR” each nominee or “AGAINST”
each nominee, or “ABSTAIN” from voting on one or
more nominees. Unless you mark “AGAINST” or
to a particular nominee or
“ABSTAIN” with respect
nominees or for all nominees, your proxy will be voted
“FOR” each of the director nominees named in this
proxy statement.
In an uncontested election, a
nominee will be elected as a director if the number of
“FOR” votes exceeds the number of “AGAINST” votes.

Abstentions will be counted as present but not voted.
Abstentions and broker non-votes will not affect the
outcome of the vote on directors. Full details of the
Company’s majority voting policy are set out in our
Corporate Governance Principles at www.yum.com/
investors/corporate-governance/governance-principals/
and at page 10 under
“What other significant
Board practices does the Company have? — Majority
Voting Policy.”

How many votes are needed to approve the other proposals?

the

The ratification of the selection of KPMG LLP as our
independent auditor, the approval of the compensation
of our named executive officers and the approval of the
shareholder proposal must receive the “FOR” vote of a
in person or
majority of
shares, present
represented by proxy, and entitled to vote at
the
Annual Meeting. For each of these items, you may vote
“FOR”, “AGAINST” or “ABSTAIN.” Abstentions will be
counted as shares present and entitled to vote at the
Annual Meeting. Accordingly, abstentions will have the
same effect as a vote “AGAINST” the proposals.
Broker non-votes will not be counted as shares
to the
present and entitled to vote with respect

particular matter on which the broker has not voted.
Thus, broker non-votes will not affect the outcome of
any of these proposals. With respect to the advisory
vote on the frequency of advisory votes on executive
compensation, you may vote “ONE YEAR”, “TWO
YEARS” or “THREE YEARS”, or you may abstain from
voting. The frequency of the advisory vote on executive
compensation receiving the greatest number of
votes — “ONE YEAR”, “TWO YEARS” OR “THREE
YEARS” — will be
frequency
shareholders. Abstentions and
recommended by
broker non-votes will therefore not affect the outcome
of this proposal.

considered the

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When will the Company announce the voting results?

The Company will announce the voting results of the Annual Meeting on a Current Report on Form 8-K filed within
four business days of the Annual Meeting.

What if other matters are presented for consideration at the Annual
Meeting?

The Company knows of no other matters to be submitted to the shareholders at the Annual Meeting, other than the
proposals referred to in this Proxy Statement. If any other matters properly come before the shareholders at the
Annual Meeting, it is the intention of the persons named on the proxy to vote the shares represented thereby on
such matters in accordance with their best judgment.

YUM! BRANDS, INC. - 2017 Proxy Statement 5

GOVERNANCE OF THE COMPANY

The business and affairs of YUM are managed under the direction of the Board of Directors. The Board believes
that good corporate governance is a critical factor in achieving business success and in fulfilling the Board’s
responsibilities to shareholders. The Board believes that its practices align management and shareholder interests.

The corporate governance section of the Company website makes available the Company’s corporate governance
materials, including the Corporate Governance Principles (the “Governance Principles”), the Company’s Articles of
Incorporation and Bylaws, the charters for each Board committee, the Company’s Worldwide Code of Conduct,
the Company’s Political Contributions and U.S. Government Advocacy Policy, and information about how to report
concerns about the Company. To access these documents on the Company’s website, www.yum.com, click on
“Investors” and then “Corporate Governance”.

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6 YUM! BRANDS, INC. - 2017 Proxy Statement

GOVERNANCE OF THE COMPANY

What is the composition of the Board of Directors and how often are members
elected?

Our Board of Directors presently consists of 11 directors whose terms expire at this Annual Meeting. David W.
Dorman and Thomas C. Ryan will be retiring and are not standing for re-election at the Annual Meeting. In addition,
Keith Meister resigned from the Board on February 16, 2017. Also, Christopher M. Connor is being nominated to
the Board of Directors. Mr. Connor does not currently serve as a director.

As discussed in more detail later in this section, the Board has determined that 9 of the 10 individuals standing for
election are independent under the rules of the New York Stock Exchange (“NYSE”).

How often did the Board meet in fiscal 2016?

The Board of Directors met 8 times during fiscal 2016. Each of the directors who served in 2016 attended at least
75% of the meetings of the Board and the committees of which he or she was a member and that were held during
the period he or she served as a director.

What is the Board’s policy regarding director attendance at the Annual Meeting
of Shareholders?

The Board of Director’s policy is that all directors should attend the Annual Meeting and all 12 directors on the
Board during the 2016 Annual Meeting were in attendance.

How does the Board select nominees for the Board?

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The Nominating and Governance Committee considers
candidates for Board membership suggested by its
members and other Board members, as well as
management and shareholders. The Committee’s
charter provides that
it may retain a third-party
executive search firm to identify candidates from time
to time.

In accordance with the Governance Principles, our
Board seeks members from diverse professional
backgrounds who combine a broad spectrum of
experience and expertise with a reputation for integrity.
Directors should have experience in positions with a
high degree of
responsibility, be leaders in the
companies or institutions with which they are affiliated
and are selected based upon contributions they can
make
The
Committee’s assessment of a proposed candidate will
include a review of the person’s judgment, experience,
independence, understanding of
the Company’s
business or other related industries and such other
factors as the Nominating and Governance Committee
determines are relevant in light of the needs of the
Board of Directors. The Committee believes that its

and management.

the Board

to

it deems appropriate,

nominees should reflect a diversity of experience,
gender, race, ethnicity and age. The Board does not
have a specific policy regarding director diversity. The
Committee also considers such other relevant factors
as
including the current
composition of the Board, the balance of management
the need for Audit
and independent directors,
Committee expertise and the evaluations of other
prospective nominees, if any. In connection with this
evaluation, it is expected that each Committee member
interview the prospective nominee in person or by
will
telephone before the prospective nominee is presented
to the full Board for consideration. After completing this
evaluation and interview process, the Committee will
make a recommendation to the full Board as to the
person(s) who should be nominated by the Board, and
the Board determines the nominee(s) after considering
the recommendation and report of the Committee.

We believe that each of our directors has met the
guidelines set forth in the Governance Principles. As
noted in the director biographies that
follow this
section, our directors have experience, qualifications
and skills across a wide range of public and private

YUM! BRANDS, INC. - 2017 Proxy Statement 7

GOVERNANCE OF THE COMPANY

companies,
experience both individually and collectively.

possessing

broad

a

spectrum of

Mr. Connor was recommended by our Non-Executive
Chairman.

Paget L. Alves was appointed to the Board effective
November 17, 2016. Christopher M. Connor is being
nominated to the Board of Directors. Mr. Alves and
Mr. Connor will stand for election to the Board by our
time. Mr. Alves was
shareholders for
recommended to our Nomination and Governance
Committee by our Chief Executive Officer, and

the first

a

to submit a candidate for
For a shareholder
consideration by the Nominating and Governance
notify YUM’s
Committee,
shareholder must
Corporate Secretary, YUM! Brands,
Inc., 1441
Gardiner Lane, Louisville, Kentucky 40213. The
recommendation must
information
described on page 85.

contain

the

How Can Shareholders Nominate for the Board?

Director nominations for inclusion in YUM’s proxy
materials (Proxy Access). Our bylaws permit a
shareholder, or group of up to 20 shareholders, owning
continuously for at least three years shares of YUM
stock representing an aggregate of at least 3% of our
outstanding shares, to nominate and include in YUM’s
proxy materials director nominees constituting up to
20% of YUM’s Board, provided that the shareholder(s)
and nominee(s) satisfy the requirements in YUM’s
bylaws. Notice of proxy access director nominees must
be received by us no earlier than November 8, 2017,
and no later than December 8, 2017.

Director nominations to be brought before the 2018
Annual Meeting
Director
nominations that a shareholder intends to present at

Shareholders.

of

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the 2018 Annual Meeting of Shareholders, other than
through the proxy access procedures described
above, must be received no later than February 18,
2018. These nominations must be submitted by a
shareholder
in accordance with the requirements
specified in YUM’s bylaws.

of

Where to send director nominations for the 2018
Shareholders.
Annual Meeting
Director
shareholders must be
nominations brought by
delivered to YUM’s Secretary by mail at YUM! Brands,
Inc., 1441 Gardiner Lane, Louisville, Kentucky 40213
and received by YUM’s Secretary by the dates set
forth above.

What is the Board’s leadership structure?

On May 20, 2016, Robert D. Walter assumed the
position of Non-Executive Chairman of the Board. After
applying our Corporate Governance Principles,
the
Board determined that based on Mr. Walter’s
independence, it would not appoint a Lead Director
when Mr. Walter became Non-Executive Chairman.

The Nominating and Governance Committee annually
reviews the Board’s leadership structure and evaluates
the Board of
the performance and effectiveness of
Directors. The Board retains the authority to modify its
leadership structure
our
Company’s circumstances and advance the best
interests of the Company and its shareholders as and
when appropriate. The Board’s annual self-evaluation
includes questions regarding the Board’s opportunities
for open communication and the effectiveness of
executive sessions.

address

order

to

in

The Company’s Governance Principles provide that the
Chief Executive Officer (“CEO”) may serve as Chairman
of
the Board. These Principles also provide for an
independent Lead Director, when the CEO is serving as
Chairman. During 2016, our CEO did not serve as
it was
Chairman, and our Board determined that
appropriate to have a Lead Director since Mr. Novak was
our former CEO and he was to serve as Executive
Chairman until May 20, 2016. Our Board believes that
Board independence and oversight of management are
effectively maintained through a strong independent
Chairman or Lead Director and through the Board’s
composition, committee system and policy of having
regular executive sessions of non-employee directors, all
of which are discussed below this section. Robert D.
Walter was appointed Lead Director effective January 1,
role until he became
2016, and served in that
Non-Executive Chairman of the Board on May 20, 2016.

8 YUM! BRANDS, INC. - 2017 Proxy Statement

GOVERNANCE OF THE COMPANY

As Non-Executive Chairman, Mr. Walter is responsible
for supporting the CEO on corporate strategy along
with leadership development. Mr. Walter also works
with the CEO in setting the agenda and schedule for
meetings of the Board, in addition to the duties of the
Lead Director described below. As CEO, Mr. Creed is
responsible for
leading the Company’s strategies,
organization design, people development and culture,
and for providing the day-to-day leadership over
operations.

The Board created the Lead Director position in August
2012, after its annual review which included engaging

in dialogue and receiving input from a number of major
shareholders. Up until May 20, 2016 (and since 2012),
the Lead Director position was structured so that one
is empowered with
independent Board member
sufficient authority to ensure independent oversight of
the Company and its management. The Lead Director
position has no term limit and is subject only to annual
approval by the independent members of the Board.

To ensure effective independent oversight, the Board
has adopted a number of governance practices
discussed on the following page.

What are the Company’s governance policies and ethical guidelines?

• Board Committee Charters. The Audit, Management
Planning and Development and Nominating and
Governance Committees of
the YUM Board of
Directors operate pursuant to written charters. These
charters were approved by the Board of Directors and
reflect certain best practices in corporate governance.
These charters comply with the requirements of the
NYSE. Each charter is available on the Company’s
website at http://www.yum.com/investors/corporate-
governance/committee-composition-and-charters/.

• Governance Principles. The Board of Directors has
documented its corporate governance guidelines in
the YUM! Brands,
Inc. Corporate Governance
Principles. These guidelines are available on the
Company’s website
http://www.yum.com/
at
investors/corporate-governance/governance-
principles/.

• Ethical Guidelines. YUM’s Worldwide Code of
Conduct was adopted to emphasize the Company’s

commitment to the highest standards of business
conduct. The Code of Conduct also sets forth
information and procedures for employees to report
ethical or accounting concerns, misconduct or
violations of the Code of Conduct in a confidential
manner. The Code of Conduct applies to the Board
the Company,
of Directors and all employees of
including the principal executive officer, the principal
financial officer and the principal accounting officer.
Our directors and the senior-most employees in the
Company are required to regularly complete a
conflicts of
interest questionnaire and certify in
writing that they have read and understand the Code
of Conduct. The Code of Conduct is available on the
http://www.yum.com/
at
Company’s website
investors/corporate-governance/code-of-conduct/.
The Company intends to post amendments to or
waivers from its Code (to the extent applicable to the
Board of Directors or executive officers) on this
website.

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What other significant Board practices does the Company have?

• Private Executive Sessions. Our non-management
directors meet in executive session at each regular
Board meeting. The executive sessions are attended
only by the non-management directors and are
presided over by
the Lead Director or our
applicable. Our
Non-Executive Chairman,
independent directors meet in executive session at
least once per year.

as

• Role of Lead Director. Our Governance Principles
require the election, by the independent directors, of
a Lead Director when the CEO is also serving as
Chairman.

The Board currently does not have a Lead Director,
and the previous duties of the Lead Director are fulfilled
by Mr. Walter as Non-Executive Chairman. Since
Mr. Walter is independent, the Board determined that it
would not appoint a separate Lead Director upon
Mr. Walter’s appointment as Non-Executive Chairman.

YUM! BRANDS, INC. - 2017 Proxy Statement 9

GOVERNANCE OF THE COMPANY

The Lead Director position is structured so that one
independent Board member
is empowered with
sufficient authority to ensure independent oversight of
the Company and its management. The Lead Director
position has no term limit and is subject only to annual
approval by the independent members of the Board.
Based upon the recommendation of the Nominating
has
and Governance Committee,
determined that the Lead Director is responsible for:

the Board

(a) Presiding at all executive sessions of the Board
and any other meeting of the Board at which the
Chairman is not present, and advising the
Chairman and CEO of any decisions reached or
suggestions made at any executive session,

(b) Approving in advance agendas and schedules for
Board meetings and the information that
is
provided to directors,

(c)

If requested by major shareholders, being available
for consultations and direct communication,

(d) Serving as a liaison between the Chairman and the

independent directors, and

(e) Calling special meetings of

the independent

directors.

• Advance Materials. Information and data important
to the directors’ understanding of the business or
matters to be considered at a Board or Board
Committee meeting are,
to the extent practical,
distributed to the directors sufficiently in advance of

the meeting to allow careful
meeting.

review prior

to the

• Board and Committees’ Evaluations. The Board
has an annual self-evaluation process that is led by
the Nominating and Governance Committee. This
assessment focuses on the Board’s contribution to
the Company and emphasizes those areas in which
the Board believes a better contribution could be
made. In addition, the Audit, Management Planning
and Development and Nominating and Governance
Committees also each conduct similar annual self-
evaluations.

• Majority Voting Policy. Our Articles of Incorporation
require majority voting for the election of directors in
uncontested elections. This means that director
nominees in an uncontested election for directors
must receive a number of votes “for” his or her
election in excess of the number of votes “against.”
The Company’s Governance Principles
further
provide that any incumbent director who does not
receive a majority of “for” votes will promptly tender
to the Board his or her resignation from the Board.

The resignation will specify that it is effective upon the
Board’s acceptance of the resignation. The Board
will, through a process managed by the Nominating
and Governance Committee and excluding the
nominee in question, accept or reject the resignation
within 90 days after
the Board receives the
resignation. If the Board rejects the resignation, the
reason for
the Board’s decision will be publicly
disclosed.

What access do the Board and Board committees have to management
and to outside advisors?

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• Access to Management and Employees. Directors
have full and unrestricted access to the management
and employees of
the Company. Additionally, key
members of management attend Board meetings to
present
the results, plans and
operations of
the business within their areas of
responsibility.

information about

• Access to Outside Advisors. The Board and its
committees may retain counsel or consultants

What is the Board’s role in risk oversight?

without obtaining the approval of any officer of the
Company in advance or otherwise. The Audit
Committee has the sole authority to retain and
terminate the independent auditor. The Nominating
and Governance Committee has the sole authority to
retain search firms to be used to identify director
candidates.
and
Development Committee has the sole authority to
retain compensation consultants for advice on
executive compensation matters.

The Management

Planning

The Board maintains overall responsibility for overseeing
the Company’s risk management, including succession
planning. In furtherance of its responsibility, the Board
has delegated specific risk-related responsibilities to the

Audit Committee and to the Management Planning and
Development Committee.
The Audit Committee
engages in substantive discussions of risk management
at its regular committee meetings held during the year.

10 YUM! BRANDS, INC. - 2017 Proxy Statement

GOVERNANCE OF THE COMPANY

these meetings,

At
it receives functional risk review
reports covering significant areas of risk from senior
managers responsible for these functional areas, as well
as receiving reports from the Company’s Vice President,
Internal Audit and the General Counsel. Our Vice
President, Internal Audit reports directly to the Chairman
of the Audit Committee and our Chief Financial Officer
(“CFO”). The Audit Committee also receives reports at
each meeting regarding legal and regulatory risks from
management and meets in separate executive sessions
with our independent auditors and our Vice President,

risk related subjects discussed at

Internal Audit. The Audit Committee provides a
summary to the full Board at each regular Board
meeting of the risk area reviewed together with any
the Audit
other
Committee meeting.
In addition, our Management
Planning and Development Committee considers the
risks that may be implicated by our compensation
programs through a risk assessment conducted by
management and reports its conclusions to the full
Board.

Has the Company conducted a risk assessment of its compensation policies
and practices?

at page 33,

As stated in the Compensation Discussion and
Analysis
the philosophy of our
compensation programs is to reward performance by
designing pay programs that
incorporate team and
individual performance, customer satisfaction and
shareholder
return; emphasize long-term incentives;
drive ownership mentality; and require executives to
personally invest in Company stock.

In 2017, the Committee oversaw the risk assessment
of our compensation programs for all employees to
determine whether
they encourage unnecessary or
excessive risk taking. In conducting this review, each of
our compensation practices and programs was
reviewed against the key risks facing the Company in
the conduct of its business. Based on this review, the
Committee concluded our compensation policies and
practices do not encourage our employees to take
unreasonable or excessive risks.

As part of this assessment, the Committee concluded
the following policies and practices of the Company’s
cash and equity incentive programs serve to reduce
the likelihood of excessive risk taking:

• Our Compensation system is balanced, rewarding

both short term and long term performance

• Long term Company performance is emphasized.
The majority of incentive compensation for the top
level employees is associated with the long term
performance of the Company

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• Strong stock ownership guidelines in place for
approximately 160 senior employees are enforced

• The annual

incentive and performance share plans
both have caps on the level of performance over
which no additional
thereby,
mitigating unreasonable risk

rewards are paid,

• The annual incentive target setting process is closely
linked to the annual financial planning process and
supports the Company’s overall strategic plan, which
is reviewed and approved by the Board

• With more than 90% of our restaurants franchised,
our franchisee performance overwhelmingly drives
YUM performance — mitigating risk of the Company
manipulating results

• Compensation performance measures set for each
Division are transparent and tied to multiple
measurable factors, none of which exceed a 50%
to
weighting. The measures are both apparent
shareholders and drivers of returns

• Capital allocation process is driven by strategic
objectives, aligned with Division AOPs and requires
capital expenditure approval, ensuring alignment with
development and return requirements

• The performance which determines

employee
rewards is closely monitored by the Audit Committee
and the full Board

• The Company has a recoupment policy (clawback)

YUM! BRANDS, INC. - 2017 Proxy Statement 11

GOVERNANCE OF THE COMPANY

How does the Board determine which directors are considered independent?

The Company’s Governance Principles, adopted by
the Board, require that we meet the listing standards of
the NYSE. The full text of the Governance Principles
can be found on the Company’s website (http://
www.yum.com/investors/corporate-governance/
governance-principles/).

Pursuant
the Board
to the Governance Principles,
undertook its annual review of director independence.
During this review, the Board considered transactions
and relationships between each director or any
member of his or her
immediate family and the
Company and its subsidiaries and affiliates. As
provided in the Governance Principles, the purpose of
this review was to determine whether any such
relationships or transactions were inconsistent with a
determination that the director is independent.

this review,

As a result of
the Board affirmatively
determined that all of the directors are independent of
the Company and its management under NYSE rules,
with the exception of Greg Creed, who is not
considered an independent director because of his
employment by the Company.

relationship with the Company,

In determining that the other directors did not have a
material
the Board
determined that Messrs. Alves, Cavanagh, Connor,
Dorman, Nelson, Ryan, Skala, and Walter and Mmes.
Graddick-Weir and Stock had no other relationship

with the Company other than their relationship as a
director. The Board did note as discussed in the next
paragraph that Target Corporation, which employs
Mr. Cornell, has a business relationship with the
the Board
Company; however, as noted below,
determined that this relationship was not material to
the director or Target Corporation and,
therefore
determined Mr. Cornell was independent. The Board
also made the determination that our former directors,
Messrs. Meister, Linen and Ferragamo did not have a
material relationship with the Company, as they had no
other relationship with the Company other than their
relationship as a director.

is the Chairman and Chief Executive
Brian C. Cornell
Officer of Target Corporation. During 2016,
the
Company received approximately $11.6 million in
license fees from Target Corporation in the normal
course of business. Divisions of the Company paid
Target Corporation approximately $2.3 million in
these
rebates in 2016. The Board determined that
relationship
payments did not create a material
between the Company and Mr. Cornell or
the
Company and Target Corporation as the payments
less than one-tenth of 1% of Target
represent
Corporation’s revenues. The Board determined that
this relationship was not material
to Mr. Cornell or
Target Corporation.

How do shareholders communicate with the Board?

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and

parties

in
interested
other
Shareholders
communicating directly with individual directors,
the
non-management directors as a group or the entire
Board may do so by writing to the Nominating and
Governance Committee, c/o Corporate Secretary,
YUM! Brands,
Inc., 1441 Gardiner Lane, Louisville,
Kentucky 40213. The Nominating and Governance
Committee of the Board has approved a process for
handling letters received by
the Company and
addressed to individual directors, non-management
members of
that
the Company
process,
and regularly
reviews
such correspondence
forwards to a designated individual member of
the
Nominating and Governance Committee copies of all
forward
such correspondence (although we do not
correspondence and correspondence
commercial

the Corporate Secretary of
all

the Board. Under

the Board or

12 YUM! BRANDS, INC. - 2017 Proxy Statement

duplicative in nature; however, we will retain duplicate
correspondence and all duplicate correspondence will
be available for directors’ review upon their request)
and a summary of all such correspondence. The
designated director of the Nominating and Governance
Committee will
forward correspondence directed to
individual directors as he or she deems appropriate.
Directors may at any time review a log of all
correspondence received by the Company that
is
the Board and request
addressed to members of
correspondence. Written
copies
to
correspondence
accounting,
internal controls or auditing matters are
immediately brought to the attention of the Company’s
Audit Committee Chair and to the internal audit
accordance with
department
procedures established by the Audit Committee with

from shareholders

handled

relating

such

and

any

of

in

to

such matters

below).
respect
Correspondence
to
Management Planning and Development Committee

from shareholders

(described

relating

GOVERNANCE OF THE COMPANY

matters are referred to the Chair of the Management
Planning and Development Committee.

What are the Company’s policies on reporting of concerns regarding
accounting?

The Audit Committee has established policies on
reporting concerns regarding accounting and other
matters in addition to our policy on communicating
with our non-management directors. Any person,
whether or not an employee, who has a concern about
the conduct of the Company or any of our people, with
respect to accounting, internal accounting controls or
auditing matters, may, in a confidential or anonymous
manner, communicate that concern to our General
Counsel, Marc L. Kesselman. If any person believes
that he or she should communicate with our Audit
Committee Chair, Thomas C. Nelson, he or she may
do so by writing him at c/o YUM! Brands, Inc., 1441

Gardiner Lane, Louisville, KY 40213.
In addition, a
person who has such a concern about the conduct of
the Company or any of our employees may discuss
that concern on a confidential or anonymous basis by
contacting The Network at 1 (800) 241-5689. The
Network is our designated external contact for these
issues and is authorized to contact the appropriate
members of management and/or
the Board of
Directors with respect to all concerns it receives. The
full
text of our Policy on Reporting of Concerns
Regarding Accounting and Other Matters is available
on our website at http://www.yum.com/investors/
corporate-governance/complaint-procedures/.

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YUM! BRANDS, INC. - 2017 Proxy Statement 13

GOVERNANCE OF THE COMPANY

What are the Committees of the Board?

The Board of Directors has standing Audit, Management Planning and Development, Nominating and Governance
and Executive/Finance Committees.

Number of Meetings
in Fiscal 2016
11

Name of Committee
and Members
Audit:

Thomas C. Nelson, Chair
Paget L. Alves*
P. Justin Skala
Elane B. Stock*

Functions of the Committee
• Possesses sole authority regarding the selection and retention of

independent auditors

• Reviews and has oversight over the Company’s internal audit function
• Reviews and approves the cost and scope of audit and non-audit

services provided by the independent auditors

• Reviews the independence, qualification and performance of the

independent auditors

• Reviews the adequacy of the Company’s internal systems of

accounting and financial control

• Reviews the annual audited financial statements and results of the

audit with management and the independent auditors

• Reviews the Company’s accounting and financial reporting principles

and practices including any significant changes

• Advises the Board with respect to Company policies and procedures
regarding compliance with applicable laws and regulations and the
Company’s Worldwide Code of Conduct and Policy on Conflicts of
Interest

• Discusses with management the Company’s policies with respect to

risk assessment and risk management. Further detail about the role of
the Audit Committee in risk assessment and risk management is
included in the section entitled “What is the Board’s role in risk
oversight?” set forth on page 10.

The Board of Directors has determined that all of the members of the Audit Committee are independent within the
meaning of applicable SEC regulations and the listing standards of the NYSE and that Mr. Nelson, the chair of the
Committee, is qualified as an audit committee financial expert within the meaning of SEC regulations. The Board
has also determined that Mr. Nelson has accounting and related financial management expertise within the
meaning of the listing standards of the NYSE and that each member is financially literate within the meaning of the
listing standards of the NYSE.

* Paget L. Alves and Elane B. Stock were each appointed Audit Committee members effective January 27, 2017.

Name of Committee
and Members
Management Planning
and Development:

Brian C. Cornell, Chair*
Michael J. Cavanagh*
David W. Dorman
Mirian M. Graddick-Weir
Thomas M. Ryan
Elane B. Stock**
Robert D. Walter

Functions of the Committee
• Oversees the Company’s executive compensation plans and

programs and reviews and recommends changes to these plans and
programs

• Monitors the performance of the chief executive officer and other
senior executives in light of corporate goals set by the Committee

• Reviews and approves the compensation of the chief executive officer

and other senior executive officers

• Reviews management succession planning

Number of Meetings
in Fiscal 2016
6

The Board has determined that all of the members of the Management Planning and Development Committee are
independent within the meaning of the listing standards of the NYSE.

* Brian C. Cornell and Michael J. Cavanagh were each appointed Management Planning and Development
Committee members effective January 27, 2017.

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14 YUM! BRANDS, INC. - 2017 Proxy Statement

GOVERNANCE OF THE COMPANY

**Elane B. Stock was Chair of the Management Planning and Development Committee prior to her leaving that
committee effective January 27, 2017.

Name of Committee
and Members
Nominating and
Governance:

Robert D. Walter, Chair*
Michael J. Cavanagh*
Brian C. Cornell*
Mirian M. Graddick-Weir
Thomas C. Nelson

Functions of the Committee
• Identifies and proposes to the Board suitable candidates for Board

membership

• Advises the Board on matters of corporate governance
• Reviews and reassesses from time to time the adequacy of the

Company’s Corporate Governance Principles

• Receives comments from all directors and reports annually to the

Board with assessment of the Board’s performance

• Prepares and supervises the Board’s annual review of director

independence

Number of Meetings
in Fiscal 2016
5

The Board has determined that all of the members of the Nominating and Governance Committee are independent
within the meaning of the listing standards of the NYSE.

* Michael J. Cavanagh and Brian C. Cornell were each appointed Nominating and Governance Committee
members effective January 27, 2017. Robert D. Walter was appointed Chair January 27, 2017.

Name of Committee
and Members
Executive/Finance:

Robert D. Walter, Chair
Greg Creed
Brian C. Cornell*
Thomas C. Nelson

Functions of the Committee
• Exercises all of the powers of the Board in the management of the
business and affairs of the Company consistent with applicable law
while the Board is not in session

* Brian C. Cornell was appointed an Executive Committee member effective January 27, 2017.

How are directors compensated?

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Employee Directors. Employee directors do not receive
additional compensation for serving on the Board of
Directors.

Non-Employee Directors Annual Compensation. The
annual compensation for each director who is not an
employee of YUM is discussed under
“Director
Compensation” beginning on page 77.

What are the Company’s policies and procedures with respect to related
person transactions?

Under the Company’s policies and procedures for the
review of related person transactions the Nominating
and Governance Committee reviews related person
transactions in which we are or will be a participant to
interests of our
determine if
shareholders
Transactions,
arrangements, or relationships or any series of similar
transactions, arrangements or relationships in which a

they are in the best

the Company.

and

related person had or will have a material
interest and
that exceed $100,000 are subject to the Committee’s
and
of
review. Any member
Governance Committee who is a related person with
respect
review may not
participate in the deliberation or vote respecting
approval or ratification of the transaction.

to a transaction under

the Nominating

YUM! BRANDS, INC. - 2017 Proxy Statement 15

GOVERNANCE OF THE COMPANY

Related persons are directors, director nominees,
executive officers, holders of 5% or more of our voting
stock and their immediate family members. Immediate
family members are spouses, parents, stepparents,
children,
daughters-in-law,
sons-in-law and any person, other than a tenant or
domestic employee, who resides in the household of a
director, director nominee, executive officer or holder of
5% or more of our voting stock.

stepchildren,

siblings,

its

review,

After
the Nominating and Governance
Committee may approve or ratify the transaction. The
policies and procedures provide that certain transactions
are deemed to be pre-approved even if they will exceed
$100,000. These transactions include employment of
executive officers, director compensation, and transactions
with other companies if the aggregate amount of the
transaction does not exceed the greater of $1 million or
2% of that company’s total revenues and the related
person is not an executive officer of the other company.

Does the Company require stock ownership by directors?

The

Board

Directors

the Company requires stock ownership by
Yes,
directors.
expects
of
non-management directors to hold a meaningful
number of shares of Company common stock and
expects non-management directors to retain shares
acquired as compensation as a director until at least
12 months following their departure from the Board.

their
YUM directors receive a significant portion of
annual compensation in stock. The Company believes
that the emphasis on the equity component of director
compensation serves to further align the interests of
directors with those of our shareholders.

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How much YUM stock do the directors own?

Stock ownership information for each director is shown in the table on page 32.

Does the Company have stock ownership guidelines for executives and senior
management?

and

The Management
Development
Planning
Committee has adopted formal stock ownership
guidelines that set minimum expectations for executive
and senior management ownership. These guidelines
are discussed on page 56.

The Company has maintained an ownership culture
among its executive and senior managers since its
formation. Substantially all executive officers and
in
members of senior management hold stock well
excess of the guidelines.

Why did the Board Adopt an Exclusive Forum Bylaw Amendment?

to the Bylaws of

The Company’s Board of Directors adopted an
exclusive forum bylaw amendment by approving an
the Company that
amendment
became effective July 15, 2016. The amendment
provides that unless the Company consents in writing
to the selection of an alternative legal forum, the courts
of the State of North Carolina shall be the sole and
exclusive venue and forum for claims or actions related
to the internal affairs of the company including: (i) any
derivative action or proceeding brought on behalf of
the Company; and (ii) any action asserting a claim for

or based on a breach of a fiduciary duty owed by any
current or
shareholder,
former director, officer,
employee or agent of the Company to the Company or
its shareholders.

In choosing to adopt
the Bylaw amendment and
determining that doing so is in the best interests of the
Company and its shareholders, the Board considered
various factors, the most important of which were the
avoidance of duplicative, costly and wasteful multi-
forum litigation and the supportive feedback the
Company received from a significant percentage of its

16 YUM! BRANDS, INC. - 2017 Proxy Statement

GOVERNANCE OF THE COMPANY

shareholders prior to the adoption of the provision. In
recent years the Company has had to defend against
derivative claims in multiple venues, which has resulted
legal
in the Company incurring significant additional
fees in order to defend against such claims.

Other factors considered by the Board in adopting the
amendment included, but were not limited to: exclusive
forum provisions becoming increasingly more common
as a market practice; that the Company is incorporated

the laws of

the state of North Carolina;

under
that
adopting such an exclusive forum provision covering
specified claims does not materially change the
substantive legal claims available to shareholders;
statutory provisions
law developments
and case
upholding the authority of the board of directors to adopt
such a provision and confirming its validity and
enforceability; and the value of facilitating consistency and
predictability in litigation outcomes for the benefit of the
Company and its shareholders.

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YUM! BRANDS, INC. - 2017 Proxy Statement 17

MATTERS REQUIRING SHAREHOLDER ACTION

ITEM 1

Election of Directors and Director Biographies
(Item 1 on the Proxy Card)

Who are this year’s nominees?

The ten (10) nominees recommended by the Nominating and Governance Committee of the Board of Directors for
election this year to hold office until the 2018 Annual Meeting and until their respective successors are elected and
qualified are provided below. The biographies of each of the nominees below contains information regarding the
person’s service as a director, business experience, director positions held currently or at any time during the last
five years, information regarding involvement in certain legal or administrative proceedings, if applicable, and the
experiences, qualifications, attributes or skills that caused the Nominating and Governance Committee and the
Board to determine that the person should serve as a director for the Company. In addition to the information
presented below regarding each nominee’s specific experience, qualifications, attributes and skills that led our
Board to the conclusion that he or she should serve as a director, we also believe that all of our director nominees
have a reputation for integrity, honesty and adherence to high ethical standards. They each have demonstrated
business acumen and an ability to exercise sound judgment, as well as a commitment of service to YUM and our
Board. Finally, we value their significant experience on other public company boards of directors and board
committees.

There are no family relationships among any of the directors and executive officers of the Company. Director ages
are as of the date of this proxy statement.

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18 YUM! BRANDS, INC. - 2017 Proxy Statement

MATTERS REQUIRING SHAREHOLDER ACTION

Paget L. Alves has served on the Company’s Board of Directors since November 2016. He served as
Chief Sales Officer of Sprint Corporation, a wireless and wireline communications services provider,
from January 2012 to September 2013 after serving as President of that company’s Business
Markets Group since 2009. Mr. Alves currently serves on the boards of directors of International
Game Technology PLC, Synchrony Financial, and Ariel Investments LLC. He previously served on the
board of directors of International Game Technology Inc. from 2010 to 2015.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

• Operating, finance and management experience, including as Chief Sales Officer of a

wireless and wireline communications company

• Global sales experience

• Public company directorship and committee experience

• Independent of Company

Paget L. Alves

Age 62

Director since 2016

Former Chief Sales
Officer of Sprint
Corporation

Michael J. Cavanagh is Senior Executive Vice President and Chief Financial Officer of Comcast
Corporation, a global media and technology company. He has held this position since July 2015.
From July 2014 to May 2015 he served as Co-President and Co-Chief Operating Officer for The
Carlyle Group, a global
investment firm, and he was also a member of the Executive Group and
Management Committee of The Carlyle Group. Prior to this, Mr. Cavanagh was the Co-Chief
Executive Officer of the Corporate & Investment Bank of JPMorgan Chase & Co. from 2012 until
2014. From 2010 to 2012, he was the Chief Executive Officer of JPMorgan Chase & Co.’s Treasury &
Securities Services business, one of the world’s largest cash management providers and a leading
global custodian. From 2004 to 2010, Mr. Cavanagh was Chief Financial Officer of JPMorgan
Chase & Co.

Michael J. Cavanagh

Age 51

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

Director since 2012

Senior Executive
Vice President and
Chief Financial
Officer Comcast
Corporation

• Operating and management experience, including as chief financial officer of a global
media and technology company and president and chief operating officer of a global
investment firm

• Expertise in finance and strategic planning

• Independent of Company

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YUM! BRANDS, INC. - 2017 Proxy Statement 19

MATTERS REQUIRING SHAREHOLDER ACTION

Christopher M. Connor served as Executive Chairman of The Sherwin-Williams Company, a global
manufacturer of paint, architectural coatings, industrial finishes and associated supplies, until 2016.
Mr. Connor held a number of executive positions at Sherwin-Williams beginning in 1983. He served
as Chief Executive Officer from 1999 to 2015, Chairman from 2000 to 2015, and served as Executive
Chairman during 2016. He currently serves on the boards of Eaton Corporation plc and the Federal
Reserve Bank of Cleveland.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

• Operating and management experience, including as executive Chairman and CEO of a

Christopher M. Connor

Fortune 500 company

Age 61

• Expertise in marketing, human resources, talent development, public company executive

Director since 2017

compensation, planning and operational and financial processes.

Former Executive
Chairman of The
Sherwin-Williams
Company

• Public company directorship and committee experience

• Independent of Company

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Brian C. Cornell has served as Chairman and Chief Executive Officer of Target Corporation, a general
merchandise retailer, since August 2014. Mr. Cornell served as the Chief Executive Officer of PepsiCo
Americas Foods, a division of PepsiCo, Inc. from March 2012 to July 2014. From April 2009 to
January 2012, Mr. Cornell served as the Chief Executive Officer and President of Sam’s Club, a
division of Wal-Mart Stores, Inc. and as an Executive Vice President of Wal-Mart Stores, Inc. He has
been a Director of Target Corporation since 2014. He has previously served as a Director of Home
Depot, OfficeMax, Polaris Industries Inc., Centerplate, Inc. and Kirin-Tropicana, Inc.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

Brian C. Cornell

• Operating and management experience, including as chairman and chief executive officer

Age 58

of a merchandise retailer

Director since 2015

• Expertise in strategic planning, retail business, branding and corporate leadership

Chairman and
Chief
Executive Officer
Target Corporation

• Public company directorship experience

• Independent of Company

20 YUM! BRANDS, INC. - 2017 Proxy Statement

MATTERS REQUIRING SHAREHOLDER ACTION

Greg Creed is Chief Executive Officer of YUM. He has served in this position since January 2015. He
served as Chief Executive Officer of Taco Bell Division from January 2014 to December 2014 and as
Chief Executive Officer of Taco Bell U.S. from 2011 to December 2013. Prior to this position,
Mr. Creed served as President and Chief Concept Officer of Taco Bell U.S., a position he held
beginning in December 2006. Mr. Creed served as Chief Operating Officer of YUM from 2005 to
2006. He has served as a director of Whirlpool Corporation since February 20, 2017 and previously
served as a director of International Games Technology from 2010 through 2014.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

Greg Creed

• Operating and management experience, including as chief executive officer of Taco Bell

Age 59

• Expertise in strategic planning, global branding, franchising, and corporate leadership

Director since 2014

• Public company directorship and committee experience

Chief Executive
Officer, YUM

Mirian M. Graddick-Weir
Age 62

Director since 2012

Executive
Vice President
Human Resources
Merck & Co., Inc.

Mirian M. Graddick-Weir serves as Executive Vice President of Human Resources for Merck & Co.,
Inc., a pharmaceutical company. She has held this position since 2008. From 2006 until 2008, she
was Senior Vice President of Human Resources of Merck & Co., Inc. Prior to this position, she served
as Executive Vice President of Human Resources of AT&T Corp. from 2001 to 2006. Ms. Graddick-
Weir served as a director of Harleysville Group Inc. from 2000 until 2012.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

• Management experience, including as executive vice president of human resources for a

pharmaceutical company

• Expertise in global human resources, corporate governance and public company

compensation

• Public company directorship and committee experience

• Independent of Company

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YUM! BRANDS, INC. - 2017 Proxy Statement 21

MATTERS REQUIRING SHAREHOLDER ACTION

Thomas C. Nelson has served as the President and Chief Executive Officer of National Gypsum
Company, a building products manufacturer, since 1999 and was elected Chairman of the Board in
January 2005. From 1995 to 1999, Mr. Nelson served as the Vice Chairman and Chief Financial
Officer of National Gypsum. Mr. Nelson previously worked for Morgan Stanley & Co. and in the United
States Defense Department as Assistant to the Secretary and was a White House Fellow. He serves
as Director of Carolinas Healthcare System and was a director of Belk, Inc. from 2003 to 2015. Since
January 2015, Mr. Nelson has served as a director for the Federal Reserve Bank of Richmond.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

Thomas C. Nelson

• Operational and management experience, including as president and chief executive

Age 54

Director since 2006

Chairman, Chief
Executive Officer
and President,
National Gypsum
Company

officer of a building products manufacturer

• Senior government experience as Assistant to the Secretary of the United States Defense

Department and as a White House Fellow

• Expertise in finance, strategic planning, business development and retail business

• Public company directorship and committee experience

• Independent of Company

P. Justin Skala is Chief Operating Officer, North America, Europe, Africa/Eurasia and Global
Sustainability, of the Colgate-Palmolive Company, a leading consumer products company. He has
held this position since 2016. From 2013 to 2016 he was President of Colgate-North America and
Global Sustainability for Colgate-Palmolive Company. From 2010 to 2013 he was the President of
Colgate - Latin America. From 2007 to 2010, he was president of Colgate - Asia.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

• Global operating and management experience, including as president of major divisions

of a consumer products company

• Expertise in branding, marketing,

finance, sales, strategic planning and international

business development

• Independent of Company

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P. Justin Skala

Age 57

Director since 2016

Chief Operating
Officer of North
America, Europe,
Africa/Eurasia
and Global
Sustainability for
Colgate - Palmolive
Company

22 YUM! BRANDS, INC. - 2017 Proxy Statement

MATTERS REQUIRING SHAREHOLDER ACTION

Elane B. Stock has served on the Company’s Board of Directors since 2014. She also served as
Group President of Kimberly-Clark International, a division of Kimberly-Clark Corporation, a leading
global consumer products company, from 2014 to 2016. From 2012 to 2014 she was the Group
President for Kimberly-Clark Professional. Prior to this role, Ms. Stock was the Chief Strategy Officer
from 2010, when she first joined Kimberly-Clark, to 2012. Ms. Stock was the National Vice President
of Strategy for the American Cancer Society from 2008 to 2010. Ms. Stock serves on the Board of
Equifax Inc.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

Elane B. Stock

• Global operating and management experience,

including as group president of a

Age 52

consumer products company

Director since 2014

• Expertise in branding, marketing,

finance, sales, strategic planning and international

Former
Group President
Kimberly-Clark
International

business development

• Independent of Company

Robert D. Walter is the founder of Cardinal Health, Inc., a company that provides products and
services supporting the health care industry. Mr. Walter retired from Cardinal Health in June 2008.
Prior to his retirement from Cardinal Health, he served as Executive Director from November 2007 to
June 2008. From April 2006 to November 2007, he served as Executive Chairman of the Board of
Cardinal Health. From 1979 to April 2006, he served as Chairman and Chief Executive Officer of
Cardinal Health. Mr. Walter also serves as a director of American Express Company and Nordstrom,
Inc.

SPECIFIC QUALIFICATIONS, EXPERIENCE, SKILLS AND EXPERTISE:

Robert D. Walter

• Operating and management experience, including as chief executive officer, of a global

Age 71

healthcare and service provider business

Director since 2008

• Expertise in finance, business development, business integrations, financial reporting,

Non-Executive
Chairman,
Founder and
Retired Chairman/
CEO Cardinal
Health, Inc.

compliance and controls

• Public company directorship and committee experience

• Independent of Company

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YUM! BRANDS, INC. - 2017 Proxy Statement 23

MATTERS REQUIRING SHAREHOLDER ACTION

If elected, we expect that all of the aforementioned nominees will serve as directors and hold office until the 2018
Annual Meeting of Shareholders and until their respective successors have been elected and qualified.

What is the recommendation of the Board of Directors?

The Board of Directors recommends that you vote FOR the election of these nominees.

What if a nominee is unwilling or unable to serve?

That is not expected to occur. If it does, proxies may be voted for a substitute nominated by the Board of
Directors.

What vote is required to elect directors?

A nominee will be elected as a director if the number of “FOR” votes exceeds the number of “AGAINST” votes with
respect to his or her election.

regarding the

Our policy
at
www.yum.com/investors/governance/principles.asp and at page 10 under “What other significant Board practices
does the Company have? — Majority Voting Policy.”

found in our Governance Principles

election of directors

can be

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24 YUM! BRANDS, INC. - 2017 Proxy Statement

MATTERS REQUIRING SHAREHOLDER ACTION

ITEM 2 Ratification of Independent Auditors
(Item 2 on the Proxy Card)

What am I voting on?

A proposal to ratify the selection of KPMG LLP (“KPMG”) as our independent auditors for fiscal year 2017. The
Audit Committee of the Board of Directors has selected KPMG to audit our consolidated financial statements.
During fiscal 2016, KPMG served as our independent auditors and also provided other audit-related and non-audit
services.

Will a representative of KPMG be present at the meeting?

Representatives of KPMG will be present at the Annual Meeting and will have the opportunity to make a statement
if they desire and will be available to respond to appropriate questions from shareholders.

What vote is required to approve this proposal?

Approval of this proposal requires the affirmative vote of a majority of the shares present in person or represented
by proxy and entitled to vote at the Annual Meeting. If the selection of KPMG is not ratified, the Audit Committee
will reconsider the selection of independent auditors.

What is the recommendation of the Board of Directors?

The Board of Directors recommends that you vote FOR approval of this proposal.

What were KPMG’s fees for audit and other services for fiscal years 2016
and 2015?

The following table presents fees for professional services rendered by KPMG for the audit of the Company’s
annual financial statements for 2016 and 2015, and fees billed for audit-related services, tax services and all other
services rendered by KPMG for 2016 and 2015.

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Audit fees(1)

Audit-related fees(2)

Audit and audit-related fees

Tax fees(3)

All other fees(4)

TOTAL FEES

2016
9,305,000 $

$

2,899,000

12,204,000

285,000

326,000

2015
6,233,000

558,000

6,791,000

304,000

—

$

12,815,000 $

7,095,000

(1) Audit fees include fees for the audit of the annual consolidated financial statements, reviews of the interim condensed
consolidated financial statements included in the Company’s quarterly reports, audits of the effectiveness of the Company’s
internal controls over financial reporting, statutory audits and services rendered in connection with the Company’s securities
offerings including confort letters and consents.

(2) Audit-related fees include fees associated with the audit and reviews of carve-out financial statements of Yum China
Holdings, Inc. (“Yum China”) for inclusion in the stand-alone SEC filings in connection with the separation of Yum China, as
well as audits of financial statements and certain employee benefit plans, agreed upon procedures and other attestations.
(3) Tax fees consist principally of fees for international tax compliance, tax audit assistance, as well as value added tax and

other tax advisory services.

(4) Other fees consist of fees for due diligence assistance services related to the planned sale of Company restaurants.

YUM! BRANDS, INC. - 2017 Proxy Statement 25

MATTERS REQUIRING SHAREHOLDER ACTION

What is the Company’s policy regarding the approval of audit and non-audit
services?

The Audit Committee has implemented a policy for the
pre-approval of all audit and permitted non-audit
services,
including tax services, proposed to be
provided to the Company by its independent auditors.
Under the policy, the Audit Committee may approve
engagements on a case-by-case basis or pre-approve
engagements pursuant
to the Audit Committee’s
pre-approval policy. The Audit Committee may delegate
its independent
pre-approval authority to one of
members, and has currently delegated pre-approval
authority up to certain amounts to its Chair.

Pre-approvals for services are granted at the January
In considering
Audit Committee meeting each year.
the Audit Committee
pre-approvals,
a
reviews
the scope of services falling within
description of
specific
pre-designated

imposes

services

and

budgetary guidelines. Pre-approvals of designated
services are generally effective for the succeeding 12
months. Any incremental audit or permitted non-audit
services which are expected to exceed the relevant
budgetary guideline must be pre-approved.

The Corporate Controller monitors services provided
by the independent auditors and overall compliance
with the pre-approval policy. The Corporate Controller
reports periodically to the Audit Committee about the
status of outstanding engagements, including actual
services provided and associated fees, and must
the
promptly
pre-approval policy
the Audit
Committee. The complete policy is available on the
Company’s website
at www.yum.com/investors/
corporate-governance/audit-committee-policy/.

non-compliance with

to the Chair of

report

any

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ITEM 3 Advisory Vote on Executive Compensation

(Item 3 on the Proxy Card)

What am I voting on?

In accordance with SEC rules, we are asking shareholders to approve, on a non-binding basis, the compensation
of the Company’s Named Executive Officers as disclosed in this proxy statement.

Our Performance-Based Executive Compensation Program Attracts and Retains Strong
Leaders and Closely Aligns with Our Shareholders’ Interests

executive

performance-based

Our
compensation
program is designed to attract, reward and retain the
talented leaders necessary for our Company to
succeed in the highly competitive market for talent,
while maximizing shareholder returns. This approach
has made our management team a key driver in the
Company’s strong performance over both the long and
short term. We believe that our compensation program
has attracted and retained strong leaders, and is
closely aligned with the interests of our shareholders.

In deciding how to vote on this proposal, we urge you
to read the Compensation Discussion and Analysis
section of this proxy statement, beginning on page 33,
which discusses in detail how our compensation

our

policies and procedures operate and are designed to
meet
how our
Management Planning and Development Committee
makes compensation decisions under our programs.

compensation

goals

and

Accordingly, we ask our shareholders to vote in favor
of the following resolution at the Annual Meeting:

RESOLVED, that the shareholders approve, on an
advisory basis, the compensation awarded to our
Named Executive Officers, as disclosed pursuant to
SEC rules, including the Compensation Discussion
and Analysis, the compensation tables and related
materials included in this proxy statement.

What vote is required to approve this proposal?

Approval of this proposal requires the affirmative vote
in person or
of a majority of shares present

represented by proxy and entitled to vote at the Annual
Meeting. While this vote is advisory and non-binding on

26 YUM! BRANDS, INC. - 2017 Proxy Statement

MATTERS REQUIRING SHAREHOLDER ACTION

the Company,
the Board of Directors and the
Management Planning and Development Committee will
review the voting results and consider shareholder
concerns in their continuing evaluation of the Company’s

compensation program. Unless the Board of Directors
modifies its policy on the frequency of this advisory vote,
the next advisory vote on executive compensation will be
held at the 2018 Annual Meeting of Shareholders.

What is the recommendation of the Board of Directors?

The Board of Directors recommends that you vote FOR approval of this proposal.

ITEM 4

Advisory Vote on the Frequency of Votes on
Executive Compensation
(Item 4 on the Proxy Card)

What am I voting on?

In accordance with SEC rules, and in addition to the
advisory approval of our executive compensation
program, we are seeking a non-binding determination
from our shareholders as to the frequency with which
shareholders would have an opportunity to provide an
advisory approval of our executive compensation
program. Section 14A of the Securities Exchange Act

requires us
to submit a non-binding, advisory
resolution to shareholders at least once every six years
to determine whether advisory votes on executive
compensation should be held every one, two or three
years. Our shareholders have the option of selecting a
frequency of one, two or three years, or abstaining.

What is the Company’s position regarding this proposal?

The Board of Directors recommends that shareholders
approve continuing to hold the advisory vote on
executive compensation every year. A majority of
public companies hold votes every year, and this has
been the Company’s practice for past six years. The
Board of Directors believes the annual vote has worked
well and gives shareholders the opportunity to react
in compensation,
promptly
provides feedback before those trends become
pronounced over time, and gives the Board and the
Management Planning and Development Committee
the opportunity to evaluate individual compensation
decisions each year in light of the ongoing feedback
from shareholders. In satisfaction of this requirement,

to emerging trends

shareholders are being asked to vote on the following
advisory resolution:

that

the Company
the shareholders of
Resolved,
advise that an advisory resolution with respect to
executive compensation should be presented every
one, two or three years as reflected by their votes for
these alternatives in connection with this
each of
resolution.

In voting on this resolution, you should mark your proxy
for ONE YEAR, TWO YEARS or THREE YEARS based
on your preference as to the frequency with which an
advisory vote on executive compensation should be
held. If you have no preference you should abstain.

What vote is required to approve this proposal?

The frequency of the advisory vote on executive compensation receiving the greatest number of votes — “ONE
YEAR”, “TWO YEARS” or “THREE YEARS” — will be considered the frequency recommended by shareholders.

What is the recommendation of the Board of Directors?

The Board of Directors recommends that you vote for the holding of advisory votes on
executive compensation every year, by marking ONE YEAR on your Proxy Card for Item 4.

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MATTERS REQUIRING SHAREHOLDER ACTION

ITEM 5

Shareholder Proposal Regarding Adoption of
a Policy to Reduce Deforestation
(Item 5 on the Proxy Card)

What am I voting on?

The Sisters of St. Francis of Assisi has advised us that
they intend to present
the following shareholder
furnish the
proposal at the Annual Meeting. We will
address and share ownership of the proponent upon
request.
securities
regulations, we have included the text of the proposal
and supporting statement exactly as submitted by the
Sisters of St. Francis of Assisi, as the proponent. We
are not responsible for the content of the proposal or
any inaccuracies it may contain.

accordance with

federal

In

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Yum! Brands’ (YUM) utilizes beef, soy, palm oil, and pulp/
paper in its business. These commodities are the leading
drivers of deforestation globally. YUM’s limited action on
to significant
deforestation exposes
business risks including supply chain reliability, damage to
the company’s brand value, and failure to meet shifting
consumer and market expectations.

the company

Deforestation has attracted significant attention from
civil society, business and governments. It accounts for
over 10% of global greenhouse gas emissions and
contributes to biodiversity loss, soil erosion, disrupted
rainfall patterns, community land conflicts and forced
labor. Commercial agriculture accounted for over 70%
of tropical deforestation between 2000 and 2012, half
of which was illegal. Supply chain sources that are
illegally engaged in deforestation are vulnerable to
interruption as enforcement
increases. Conserving
forests by increasing agricultural productivity and use
of already cleared land will stabilize soils and climate
while regulating regional water flows.

more

increasingly

are
become

demanding
responsible

that
“Consumers
and
businesses
transparent”, according to Technomic, a leading food
they are
industry consultancy.
rewarding
good
be
they
environmental stewards and corporate citizens.”

“In many cases,

perceive

those

to

YUM has begun to address deforestation in its palm oil
and packaging supply chains; however, the company

28 YUM! BRANDS, INC. - 2017 Proxy Statement

lacks an overall deforestation policy and has not made
public commitments to source sustainable beef or soy,
the leading drivers of deforestation. YUM scored 3 out
of 5 in the Forest 500 company scorecard; 0 out of
100 on UCS’s palm oil scorecard; and 0 out of 100 on
In contrast, peer companies
UCS’ beef scorecard.
such as McDonald’s, Danone, Unilver and Nestlé
committed to eliminate deforestation in their global
supply chains. Many of these companies signed The
New York Declaration on Forests to support and help
meet
eliminating
deforestation from the production of agricultural
commodities such as palm oil, soy, paper and beef
products by no later than 2030. These companies also
participate in the CDP Forests Program, a reporting
framework supported by investors with over US$22
trillion in assets.

private-sector

goal

the

of

RESOLVED: Shareholders request that YUM develop
a comprehensive, cross-commodity policy and
implementation plan to eliminate deforestation and
related human rights issues from its supply chain.

Supporting Statement
Proponents believe a meaningful
include:

response could

to buy exclusively from suppliers
• A commitment
independently
in
not
verified
deforestation (including peatlands, high conservation
value, or high carbon stock forests), or land and
labor rights abuses;

engaged

as

• Evidence of proactive implementation efforts, such
as a time-bound plan,
verification processes,
non-compliance protocols and regular reporting on a
public
the CDP Forests
questionnaire; and

platform such

as

• A commitment to work towards strengthening third-
party verification programs and multi-stakeholder
initiatives to achieve compliance with the company’s
policy.

MATTERS REQUIRING SHAREHOLDER ACTION

What is the Company’s position regarding this proposal?
Management Statement in Opposition to Shareholder Proposal

Our Board of Directors unanimously recommends that
stockholders vote AGAINST this proposal.

Sustainable sourcing, including addressing deforestation
in the Company’s supply chain, has been a priority for
the Company for
the last several years as its
sustainability strategy has evolved. Our approach to
sustainability initiatives is guided by impact: we focus
our efforts where we have the ability to influence
meaningful outcomes. With that principle in mind, we
have established policies and time-bound, measurable
goals for sourcing sustainable palm oil and fiber for
paper packaging, where our sourcing decisions have

impact. Moreover,

the Company
the most direct
currently has in place procedures designed to mitigate
deforestation risk and ensure that issues are surfaced
and addressed in a timely manner.

Implementation of a broader zero net deforestation
policy is not feasible and would divert time, effort and
resources to commodities (e.g., soy) where Yum can
this
have a less direct or meaningful
reason, and other reasons outlined below, we believe
that the request by the proponent is unnecessary, and
has the potential for a diversion of resources with no
corresponding benefit to the Company, our customers,
or our shareholders.

impact. For

Why does the Company oppose the proposal?

related

Specifically
and
communication of potential sustainability issues in its
supply chain, the Company has in place the following:

identification

the

to

• Public statements and policies on deforestation
issues. The Company maintains a public website
with policy statements representing our
informed
views and opinions on industry-related issues.
Notably, we have implemented policies for sourcing
sustainable palm oil and fiber for paper packaging
that seek to mitigate the impact of deforestation.
Frying oil and packaging represent the Company’s
largest procurement spend out of the primary forest-
related commodities, and thus they represent areas
where our sourcing decisions may have real impact.

• Regarding packaging,

the Company has a firm
for paper-
target
for sourcing sustainable fiber
based packaging. The Company’s goal
is to
purchase 100% of paper-based packaging with
fiber sourced from responsibly managed forests
and recycled sources by the end of 2020. We also
give preference to suppliers that provide paper
packaging certified by third parties such as the
Forest Stewardship Council (FSC).

• Regarding frying oil, the Company has committed
to phasing out palm oil use in our restaurants
wherever feasible. Today, nearly 70% of our global
restaurants do not use palm oil as their cooking oil.
Where not feasible, we are working towards a goal
of sourcing 100% of our palm oil used for cooking
from responsible and sustainable sources, giving

priority to suppliers certified by the Roundtable on
Sustainable Palm Oil (RSPO). We will be reporting
our progress on our sustainable palm oil sourcing
goal this year via CDP Forests.

• Comprehensive

disclosure

on
voluntary
environmental sustainability issues. On an annual
basis, the Company publishes its Corporate Social
Responsibility (CSR) Report at http://yumcsr.com/.
Included in the CSR Report are the Company’s
commitments in the areas of
the
community and the environment. And, while the
Company has previously disclosed water and climate
practices through CDP’s Water and Climate Change
reporting,
the Company will begin providing
disclosure through CDP’s Forests reporting in 2017.

food, people,

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• Collaboration with

groups.

industry

The
Company’s palm oil and fiber policies and goals
were developed in partnership with the World Wildlife
Fund (WWF), which provides companies with
practical counsel around sustainable food sourcing.
In the area of sustainable palm oil sourcing
specifically, the Company has been in discussions
with RSPO and has begun the application process
for membership.

• Integrated, executive-level governance structure
to oversee the Company’s global sustainability
initiatives. The Company’s Chief Sustainability
Officer works with leaders across the organization to
identify and manage environmental sustainability
regularly
issues. The Chief Sustainability Officer

YUM! BRANDS, INC. - 2017 Proxy Statement 29

MATTERS REQUIRING SHAREHOLDER ACTION

updates the Audit Committee of
the Board of
Directors on our commitments and progress on
sustainability initiatives. Each brand has a director-
or senior director-level employee responsible for

sustainability with respect to that brand and who
engage the key functions across their business to
build know-how and deliver on sustainability
commitments.

What vote is required to approve this proposal?

Approval of this proposal requires the affirmative vote of a majority of the shares present in person or represented
by proxy and entitled to vote at the Annual Meeting.

What is the recommendation of the Board of Directors?

The Board of Directors recommends that you vote AGAINST this proposal.

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30 YUM! BRANDS, INC. - 2017 Proxy Statement

STOCK OWNERSHIP INFORMATION

Who are our largest shareholders?

This table shows ownership information for each YUM shareholder known to us to be the owner of 5% or more of
YUM common stock. Except as noted below for Corvex Management, L.P., this information is presented as of
December 31, 2016, and is based on a stock ownership report on Schedule 13G filed by such shareholders with
the SEC and provided to us.

Name and Address of Beneficial Owner
Vanguard

100 Vanguard Blvd.
Malvern, PA 19355

Blackrock Inc.

55 East 52nd Street
New York, NY 10055

Corvex Management, LP (and Keith Meister in his capacity as the control
person of the general partner of Corvex Management, LP)

667 Madison Ave.
New York, NY 10065

Number of Shares
Beneficially Owned

24,449,829(1)

Percent
of Class
6.66%

20,185,974(2)

5.5%

21,040,195(3)

5.73%

(1) The filing indicates sole voting power for 552,761 shares, shared voting power for 75,399 shares, sole dispositive power for

23,834,528 shares and shared dispositive power for 615,301 shares.

(2) The filing indicates sole voting power for 17,022,139 shares, shared voting power of 0 shares, sole dispositive power of 20,185,974

shares and shared dispositive power of 0 shares.

(3) The filing indicates sole voting power for 21,040,195 shares, shared voting power of 0 shares, sole dispositive power of 21,040,195

shares and shared dispositive power of 0 shares, as of the last Schedule 13G filing with the SEC on February 16, 2016.

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How much YUM common stock is owned by our directors and executive
officers?

This table shows the beneficial ownership of YUM
common stock as of December 31, 2016 by

• each of our directors and director nominee,

• each of the executive officers named in the Summary

Compensation Table on page 60, and

• all directors and executive officers as a group.

Unless we note otherwise, each of
the following
persons and their family members have sole voting and
investment power with respect
to the shares of
common stock beneficially owned by him or her. None
of the persons in this table holds in excess of one
the outstanding YUM common stock.
percent of
Please see table above setting forth information
concerning beneficial ownership by holders of
five
percent or more of YUM’s common stock. Directors
and executive officers as a group, beneficially own
approximately 0.65%.

The table shows the number of shares of common
stock and common stock equivalents beneficially owned
as of December 31, 2016.
Included are shares that
could have been acquired within 60 days of December
31, 2016 through the exercise of stock options, stock
appreciation rights (“SARs”) or distributions from the
Company’s deferred compensation plans, together with
additional underlying stock units as described in
footnote (4) to the table. Under SEC rules, beneficial
ownership includes any shares as to which the individual
has either sole or shared voting power or investment
power and also any shares that the individual has the
right to acquire within 60 days through the exercise of
any stock option or other right.

YUM! BRANDS, INC. - 2017 Proxy Statement 31

STOCK OWNERSHIP INFORMATION

Name
Greg Creed
Paget L. Alves
Michael J. Cavanagh
Christopher M. Connor
Brian C. Cornell
David W. Dorman
Mirian M. Graddick-Weir
Thomas C. Nelson
Thomas M. Ryan
P. Justin Skala
Elane B. Stock
Robert D. Walter
David W. Gibbs
Patrick J. Grismer
David E. Russell
Brian R. Niccol
Marc L. Kesselman
Muktesh (“Micky”) Pant
Roger G. Eaton

All Directors and Executive
Officers as a Group (20

persons)

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Number
of Shares
Beneficially
Owned(1)
36,661
—
10,000
—
—
62,644
—
8,288
38,706(5)
2,150
—
108,301
32,971

8,348(5)
9,602
7,755
—
15,850
110,418

Beneficial Ownership
Options/
SARs
Exercisable
within
60 Days(2)
429,479
—
1,911
—
691
11,221
2,490
8,702
11,221
507
969
10,107
146,143
—
39,338
87,659
5,295
384,437
203,626

Deferral
Plans Stock
Units(3)
22,778
—
—
—
—
—
—
—
1,712
—
—
—
—
—
324
12,870
4,871
5,256
4,130

Total
Beneficial
Ownership
488,918
—
11,911
—
691
73,865
2,490
16,990
51,639
2,657
969
118,408
179,114
8,348
49,264
108,284
10,166
405,543
318,174

Additional
Underlying
Stock
Units(4)
62,290
411
10,245
—
3,354
5,254
12,547
39,203
25,554
358
5,360
39,562
22,623
904
4,476
28,584
9,743
92,189
62,910

Total
551,208
411
22,156
—
4,045
79,119
15,037
56,193
77,193
3,015
6,329
157,970
201,737
9,252
53,740
136,868
19,909
497,732
381,084

456,354

1,363,457

51,941

1,871,752

432,732 2,304,484

(1) Shares owned outright. These amounts include the following shares held pursuant to YUM’s 401(k) Plan as to which each named

person has sole voting power:
• Mr. Russell, 990 shares
• Mr. Niccol, 6,076 shares
• Mr. Pant, 2,946 shares
• all executive officers as a group, 14,672 shares

(2) The amounts shown include beneficial ownership of shares that may be acquired within 60 days pursuant to stock options and
SARs awarded under our employee or director incentive compensation plans. For stock options, we report shares equal to the
number of options exercisable within 60 days. For SARs, we report the shares that would be delivered upon exercise (which is
equal to the number of SARs multiplied by the difference between the fair market value of our common stock at year-end and the
exercise price divided by the fair market value of the stock).

(3) These amounts shown reflect units denominated as common stock equivalents held in deferred compensation accounts for each
of the named persons under our Director Deferred Compensation Plan or our Executive Income Deferral Program. Amounts
payable under these plans will be paid in shares of YUM common stock at termination of directorship/employment or within 60
days if so elected.

(4) The amounts shown include units denominated as common stock equivalents held in deferred compensation accounts which
become payable in shares of YUM common stock at a time (a) other than at termination of directorship/employment or (b) after 60
days.

(5) These shares are held in a trust.

32 YUM! BRANDS, INC. - 2017 Proxy Statement

SECTION 16(a) BENEFICIAL OWNERSHIP
REPORTING COMPLIANCE

Section 16(a) of the Securities Exchange Act of 1934, as amended, requires our directors, executive officers and
persons who own more than 10% of the outstanding shares of YUM common stock to file with the SEC reports of
their ownership and changes in their ownership of YUM common stock. Directors, executive officers and greater-
than-ten percent shareholders are also required to furnish YUM with copies of all ownership reports they file with
the SEC. To our knowledge, based solely on a review of the copies of such reports furnished to YUM and
representations that no other reports were required, all of our directors and executive officers complied with all
Section 16(a) filing requirements during fiscal 2016.

EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

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This Compensation Discussion and Analysis (“CD&A”) describes our executive compensation philosophy and
program,
the Management Planning and Development Committee (the
“Committee”) for our named executive officers (“NEOs”) and factors considered in making those decisions.

the compensation decisions of

Table of Contents

I. Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34

A. YUM 2016 Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
B. Named Executive Officers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
C. Compensation Philosophy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
D. Compensation Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
E. Relationship between Company Pay and Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

II. Elements of Executive Compensation Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40

A. Base Salary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
B. Annual Performance-Based Cash Bonuses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
C. Long-Term Equity Performance-Based Incentives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

III. 2016 Named Executive Officer Total Direct Compensation and Performance

Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45

IV. Retirement and Other Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52

V. How Compensation Decisions Are Made . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53

VI. Compensation Policies and Practices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .56

YUM! BRANDS, INC. - 2017 Proxy Statement 33

EXECUTIVE COMPENSATION

I. Executive Summary

A. YUM 2016 Performance

2016 was an extraordinary year for the Company. YUM
operating profit increased 16% during 2016, while the
KFC, Pizza Hut and Taco Bell divisions either met or
exceeded their operating profit growth targets for the
year. In addition, prior to the separation of Yum China
Holdings, Inc. (“Yum China”) from Yum Brands, Inc. (the
“Separation”), our China Division also generated strong
operating profit growth. These results provide us with

confidence that we are making meaningful progress
towards our goal of building and strengthening our
global KFC, Pizza Hut and Taco Bell brands. Strong
brands are critical in our being able to deliver sustained
growth and in our ability to create long-term shareholder
value. The following performance highlights illustrate just
how successful 2016 was:

2016 Performance Highlights1

3%

5%

16%

23%

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Development
Net-New
Unit Growth
Total Openings:
2,316

System Sales
Growth

Operating Profit
Growth

Total Shareholder
Return2

70th percentile
vs. S&P500

Over $6.2 billion
in capital returns3

(1) Note: All comparisons are versus the same period a year ago. System sales figures in this section exclude the impact of

foreign currency translation.

(2) Total shareholder return is calculated as the growth in YUM share price from the beginning of 2016 until the year-end, and

includes assumed reinvestment of dividends (including the Yum China dividend).

(3) Capital returns achieved through quarterly dividends and the repurchase of approximately 68 million common shares.

of

$6.2

billion

return

On October 31, 2016, the Company completed the
Separation, establishing two independent,
focused
growth companies with world-class leadership teams
through a seamless transition process. The Separation
and
to
approximately
shareholders in 2016 concluded step one in our
transformation. In 2016 we also launched step two of
our transformation, which centers on a new multi-year
strategy to accelerate growth, reduce volatility and
returns to shareholders. By being
increase capital
more focused, more franchised and more efficient, we
intend to strengthen and grow our KFC, Pizza Hut and
Taco Bell brands around the world, creating significant
long-term value for all our stakeholders. Going

forward, we will win consistently by concentrating on
being the best
in the world with distinctive relevant
brands, unmatched franchise operating capability, bold
restaurant development and unrivaled culture and talent.
By the end of this transformation, we intend to own less
reduce annual
than 1,000 stores (98% franchised),
capital expenditures to approximately $100 million and
improve our efficiency by
lowering general and
administrative (“G&A”) expenses as a percentage of
system sales to 1.7% by 2019. Further information about
the Separation and the Company’s transformation plan
can be found in the letter from our CEO, immediately
preceding this Proxy Statement or available at
www.yum.com/investors/investor_materials.asp.

34 YUM! BRANDS, INC. - 2017 Proxy Statement

EXECUTIVE COMPENSATION

B. Named Executive Officers

The Company’s NEOs for 2016 are as follows:

Name
Greg Creed

David W. Gibbs

Brian R. Niccol

Marc L. Kesselman

Roger G. Eaton

David E. Russell

Title
Chief Executive Officer

President and Chief Financial Officer

Chief Executive Officer of Taco Bell Division

General Counsel, Corporate Secretary and Chief Government Affairs Officer

Chief Executive Officer of KFC Division

Former Interim Chief Financial Officer and current Senior Vice President, Finance
and Corporate Controller

Patrick J. Grismer

Muktesh (“Micky”) Pant

Former Chief Financial Officer

Former Chief Executive Officer of YUM Restaurants China

is

The Company
required to disclose Messrs.
Grismer’s and Russell’s compensation because they
served as CFO and Interim CFO, respectively, during
portions of 2016, rather than because of the amount
of compensation they each received during 2016.
Mr. Grismer
resigned from the Company effective
February 19, 2016, following which Mr. Russell served
as interim Chief Financial Officer until the appointment

C. Compensation Philosophy

The business performance of the Company is of the
utmost
importance in how our executives are
compensated. This is due to our compensation
program being designed to both support our long-
term growth model and to hold our executives

Objective

Attract and retain the best talent to achieve superior
shareholder results—To be consistently better than our
competitors, we need to recruit and retain superior talent who
are able to drive superior results. We have structured our
compensation programs to be competitive and to motivate and
reward high performers.

Reward performance—The majority of NEO pay is
performance based and therefore at risk. We design pay
programs that incorporate team and individual performance
goals that lead to shareholder return.

Emphasize long-term value creation—Our belief is simple: if
we create value for shareholders, then we share a portion of that
value with those responsible for the results.

Drive ownership mentality—We require executives to invest in
the Company’s success by owning a substantial amount of
Company stock.

of Mr. Gibbs, on May 2, 2016. Although Mr. Pant left
the Company to become the CEO of Yum China upon
the Separation, the Company is required to disclose
his compensation in this proxy statement because
Mr. Pant’s 2016 total compensation from YUM placed
him among the three most highly-compensated
executive officers other than the CEO and CFO.

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accountable to achieve key annual results year after
year. YUM’s compensation philosophy for the NEOs is
reviewed annually by the Committee and has the
following objectives:

Pay Element
Annual
Performance-Based
Cash Bonuses

Long-Term Equity
Performance-
Based Incentives

Base Salary

✓

✓

✓

✓

✓

✓

✓

YUM! BRANDS, INC. - 2017 Proxy Statement 35

EXECUTIVE COMPENSATION

D. Compensation Overview

2016 Compensation Highlights

• In January of 2016, the Committee met and made
the following decisions and took the following
actions:

• The Committee set our CEO target compensation levels
below the median of our Executive Peer Group (defined
at page 55) for the CEO role;

• The Committee set

the equity mix for our Global
Leadership Team’s long-term incentive awards at 75%
stock
25%
performance share units (“PSUs”); and

appreciation

(“SARs”)

rights

and

the next

• The Committee approved one-time Launch Grant PSU
awards for our CEO and his Global Leadership Team
effective in November 2016 following the Separation
(discussed at page 44), acknowledging the magnitude
of the roles that these individuals are expected to play
in the significant
over
transformation of the Company’s business. These PSU
awards are designed to pay out only if specified targets
of G&A expenses as a percentage of system sales by
year-end 2019 and reduced Company store ownership
levels by year-end 2018 are achieved (discussed in
more detail beginning at page 44).

several

years

• The Committee certified that our 2013 PSU awards
under our Performance Share Plan did not pay out in
2016 because the Company’s Total Shareholder Return
(“TSR”) for the 2013-2015 performance cycle failed to
meet the applicable threshold (see discussion of PSUs
at page 43).

• At our May 2016 Annual Meeting of Shareholders,
shareholders approved our “Say on Pay” proposal in
support of our executive compensation program,
with 91% of votes cast in favor of the proposal.

and respond to
and management

• We continued our shareholder outreach program to
investors’ opinions on our
better understand our
their
compensation practices
team
questions. Committee
members from compensation, investor relations and
legal continued to be directly involved in engagement
efforts during 2016 that served to reinforce our open
door policy. The efforts included contacting our largest
25
of
approximately 46% of our shares, and meeting with
shareholders
shares
(discussed further on page 53)

shareholders,

representing

representing

ownership

19% of

our

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2017 Changes to Compensation Program

• Long Term Incentive Equity Mix for 2017. As mentioned
above, following the Company’s 2016 Annual Meeting
of Shareholders, significant shareholder engagement
was undertaken by the Company in order to receive
feedback on, among other
the Company’s
equity mix for long-term incentive awards. In response
to this shareholder feedback, and in alignment with our
business strategy and compensation philosophy, the
Committee has determined that beginning in 2017, the
long-term award mix for members of the Company’s
Global Leadership Team will be split 50% SARs and
50% PSUs.

things,

• Change in PSU Metrics. In response to shareholder
feedback, and consistent with the Company’s overall
business strategy, beginning in 2017, PSU grants will
be earned based on how the Company’s TSR
performs
to the S&P 500 Consumer
Discretionary Index and on compound annual growth of
the Company’s Earnings Per Share (“EPS”).

relative

36 YUM! BRANDS, INC. - 2017 Proxy Statement

EXECUTIVE COMPENSATION

E. Relationship between Company Pay and Performance

To focus on both the short-term and long-term
success of the Company, approximately 90% of our
CEO’s target compensation is “at-risk” pay, with the
compensation paid determined based on Company
If short-term and long-term financial and
results.
then
operational
performance-related compensation will decrease.
If
target goals are exceeded, then performance-related
increase. As demonstrated below,
compensation will

target goals are not achieved,

target pay mix for our CEO emphasizes our
our
to “at-risk” pay in order to tie pay to
commitment
performance. For purposes of
this section, our
discussion is limited to our CEO, Mr. Creed. Our other
NEOs’ target compensation is subject to a substantially
similar set of considerations, which are discussed in
Section III, 2016 Named Executive Officer Total Direct
Compensation and Performance Summary, found at
pages 45 to 51 of this CD&A.

CEO TARGET PAY MIX—2016

Annual Bonus
14%
Base Salary
9%

Long-Term
Equity Incentive
77%

At-Risk
91%

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YUM! BRANDS, INC. - 2017 Proxy Statement 37

EXECUTIVE COMPENSATION

CEO Cash Compensation

Our CEO’s cash compensation tracks operating profit
(“OP”) growth, which is our primary business
performance metric. As demonstrated below, our OP
growth was markedly increased from the prior year in
2016 and was significantly above the target set by the
resulting in our CEO’s actual cash
Committee,
compensation being above target. OP growth was
used as a metric in 2016, rather than EPS (which had
been used in the prior year), as it was determined by
the Committee to be the best metric to measure the

ongoing performance of the Company, in light of the
Separation, anticipated recapitalization and the overall
transformation of the Company’s business into one
that
is more heavily franchised. The Committee
determined that OP growth was a closer measure to
our core organic operations and performance, and its
use as a metric was subjected to a rigorous target
setting exercise prior to the decision to make the
switch.

CEO Cash Compensation vs. OP Growth

Total Direct
Compensation ($MM)
$18

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$16

$14

$12

$10

$8

$6

$4

$2

$0

$1,402MM OP
8% Decline

$1,625MM OP
16% Growth

2015

2016

Base

Bonus

Target Compensation

38 YUM! BRANDS, INC. - 2017 Proxy Statement

EXECUTIVE COMPENSATION

CEO Total Direct Compensation

total direct compensation (base
Our CEO’s actual
long-term incentive award
salary, bonus and annual
value at grant date) reflects the performance of the
Company. For 2015,
total direct
compensation was below target, reflecting the below
the
target performance of the Company. However,
CEO’s actual total direct compensation for 2016 was

the CEO’s actual

above target, reflecting the Company’s above target
performance.

For 2016, 68% of our CEO’s pay is in the form of long-
term equity incentive compensation,
including the
special one-time Launch Grant Award which will only
pay out if required performance targets are achieved
(discussed on page 44).

CEO Total Direct Compensation vs. OP Growth

Total Direct
Compensation ($MM)

$18

$16

$14

$12

$10

$8

$6

$4

$2

$0

$1,402MM OP
8% Decline

$1,625MM OP
16% Growth

One-time
special
award

2015

2016

Base

Bonus

SARs

PSUs

Launch Grant PSUs

Target Compensation

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YUM! BRANDS, INC. - 2017 Proxy Statement 39

EXECUTIVE COMPENSATION

II. Elements of Executive Compensation Program

Our annual executive compensation program has three primary pay components: base salary, annual performance-
based cash bonuses and long-term equity performance-based incentives. We also offer retirement and other
benefits.

Element

Base salary

Objective

Attract and retain high-caliber talent and provide a fixed level of
cash compensation.

Annual Performance-Based Cash
Bonuses

Motivate high performance and reward short-term Company,
team and individual performance.

Form

Cash

Cash

Long-Term Equity Performance-Based
Incentives

Align the interests of executives with shareholders and
emphasize long-term results.

SARs & PSUs

Retirement and Additional Benefits

Provide for long-term retirement income and basic health and
welfare coverage.

Various

A. Base Salary
We provide base salary to compensate our NEOs for
their primary roles and responsibilities and to provide a
stable level of annual compensation. A NEO’s salary
varies based on the role,
responsibility,
level of
individual performance, potential and
experience,

market value. Specific salary increases take into
account these factors. The Committee reviews each
NEO’s salary and performance annually.

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B. Annual Performance-Based Cash Bonuses

Our performance-based annual bonus program, the
YUM Leaders’ Bonus Program, is a cash-based plan.
The principal purpose of the YUM Leaders’ Bonus

Program is to motivate and reward short-term team
and individual performance that drives shareholder
value.

The formula for calculating the performance-based annual bonus under the YUM Leaders’ Bonus Program is the
product of the following:

Base Salary(1)

X

Target Bonus
Percentage

X

Team Performance
(0 – 200%)

X

Individual Performance
(0 – 150%)

=

Bonus Payout
(0 – 300%)

(1) Base Salary for annual bonus calculation purposes refers to the annual rate of base salary as approved by the Committee.

Team Performance

established

The Committee
team performance
measures, targets and weights in January 2016 after
receiving
from
management. The team performance targets were also
reviewed by the Board to ensure that the goals support
the Company’s overall strategic objectives.

recommendations

input

and

The performance targets were developed through the
Company’s annual
financial planning process, which
takes into account Division growth strategies, historical
performance, and the expected future operating
environment of each of KFC, Taco Bell and Pizza Hut
(each, a “Division”). These projections included profit
growth to achieve our long-term growth target.

When setting targets for each specific team performance
the Company takes into account overall
measure,

40 YUM! BRANDS, INC. - 2017 Proxy Statement

business goals and structures the target to motivate
achievement of desired performance consistent with our
growth commitment to shareholders.

A leverage formula for each team performance measure
magnifies the potential impact that performance above or
below the performance target will have on the calculation
of the annual bonus. This leverage increases the payouts
when targets are exceeded and reduces payouts when
performance is below target. There is a threshold level of
performance for all measures that must be met in order
for any bonus to be paid. Additionally, all measures have
a cap on the level of performance over which no
additional bonus will be paid regardless of performance
above the cap.

The performance targets are comparable to those we
disclose to our investors and, when determined to be
appropriate by our Committee, may be slightly above or
below disclosed guidance. Division targets may be
adjusted during the year when doing so is consistent with
the objectives and intent at the time the targets were
originally set.

the Separation,

In October 2015, we announced our
intention to
separate our former China business into an independent
publicly-traded company. Due to the uncertainty
full year
regarding the timing of
performance targets were initially set in January 2016
without consideration of
the Separation occurring.
Following the decision to complete the Separation on
the Committee determined the
October 31, 2016,
methodology for adjusting targets upon the occurrence
of the Separation. Due to how late in the performance
period the Separation was to occur,
the Committee
determined that:

(1) All Division targets and performance against
those targets would be determined as if the
Separation did not occur;

EXECUTIVE COMPENSATION

the results of

(2) YUM performance targets should continue to
reflect
the China business
achieved prior to the Separation as a wholly-
owned business due to the significant YUM
efforts and oversight of those results;

(3) For

it was determined that

the YUM performance target of overall
the
Operating Profit
target be adjusted to reflect ten months of the
China business results as a wholly-owned
subsidiary and two months as a licensee; and

(4) For the YUM measure of Weighted Average of
it was
the Divisions’ Team Performance,
determined that
the China Division Team
Performance component be based on progress
towards the initial targets set by the Committee
through the date of the Separation.

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YUM! BRANDS, INC. - 2017 Proxy Statement 41

EXECUTIVE COMPENSATION

Detailed Breakdown of 2016 Team Performance

The team performance targets, actual results, weights
and overall performance for each measure for our
NEOs are outlined below. The long-term drivers of
value for a retailing organization are profit growth,
same store sales growth and new store development.

For Divisions, the team performances are weighted
75% on Division operating measures and 25% on
YUM team performance.

the

Committee

these
selected
Accordingly,
the Company’s annual
performance measures for
incentive plan and were included at both the corporate
and divisional levels.

Team Performance

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NEO
Creed

Russell
Kesselman

Gibbs1
Gibbs2

Niccol

Eaton

Measures
Weighted Average Divisions’ Team
Performance
Adjusted Operating Profit Growth(3)

FINAL YUM TEAM FACTOR
Adjusted Operating Profit Growth(3)
System Same-Store Sales Growth
System Net Builds(4)
System Customer Satisfaction
Total Weighted Team Performance — PIZZA
HUT (75%)
Total Weighted Team Performance — YUM
(25%)
FINAL PIZZA HUT TEAM FACTOR
Adjusted Operating Profit Growth(3)
System Same-Store Sales Growth
System Net Builds(4)
System Customer Satisfaction
Total Weighted Team Performance — TACO
BELL (75%)
Total Weighted Team Performance — YUM
(25%)
FINAL TACO BELL TEAM FACTOR
Adjusted Operating Profit Growth(3)
System Same-Store Sales Growth
System Net Builds(4)
System Customer Satisfaction
Total Weighted Team Performance — KFC
(75%)
Total Weighted Team Performance — YUM
(25%)
FINAL KFC TEAM FACTOR

Target Actual

Earned Award
as % of Target Weighting
50%
126

Final Team
Performance
63

10% 18%

200

50%

8% 11%
3.0% 0.0%
301
300
Weighted Average(5)

6%

9%
3.0% 1.6%
226
70.0% 72.2%

225

10% 10%
4.0% 2.6%
534
500
Weighted Average(6)

197
0
103
154

200
32
104
200

93
31
168
133

50%
20%
20%
10%

50%
20%
20%
10%

50%
20%
20%
10%

100

163
99
0
21
15

134

163
141
100
6
21
20

147

163
151
47
6
34
13

100

163
116

(1) For Gibbs’ time in YUM role.
(2) For Gibbs’ time in Pizza Hut Division role.
(3) Refer to Appendix A for reconciliation of non-GAAP Adjusted Operating Profit Growth, as shown above, to GAAP Operating

Profit Growth.

(4) System Net Builds target and actual totals for KFC and Pizza Hut exclude the U.S. and our former China Division. System

Net Builds target and actual totals for Taco Bell exclude U.S. license units.

(5) Weighted Average of each business unit Team Factor based on number of restaurants.
(6) Average of the business unit Team Factors.

42 YUM! BRANDS, INC. - 2017 Proxy Statement

EXECUTIVE COMPENSATION

Individual Performance

Each NEO’s Individual Performance Factor is determined
subjective
by
determination of the NEOs individual performance for the

the Committee based upon their

including consideration of

year,
specific objective
individual performance goals set at the beginning of the
year.

C. Long-Term Equity Performance-Based Incentives

provide

performance-based

long-term equity
We
compensation to our NEOs to encourage long-term
decision making that creates shareholder value. To that
end, we use vehicles that motivate and balance the
and
tradeoffs
long-term
short-term
between
performance. Performance-based
long-term equity
compensation also serves as a retention tool.

Our NEOs are awarded long-term incentives annually
based on the Committee’s subjective assessment of the
following items for each NEO (without assigning weight to
any particular item):

• Prior year individual and team performance

• Expected contribution in future years

• Consideration of the market value of the executive’s
role compared with similar roles in our Executive Peer
Group (defined at page 55)

• Achievement of stock ownership guidelines

Equity Mix

Each year, the Committee reviews the mix of long-term
incentives. For 2016, the Committee continued to choose
SARs and PSU awards because these equity vehicles
focus and reward management for enhancing long-term
shareholder value, thereby aligning our NEOs with the
interests of our shareholders.

At the beginning of 2016, the Committee determined a
target grant value for each member of
the Global
Leadership Team and the split of that value between
SARs and PSU grants. For Messrs. Creed, Gibbs, Niccol,
Kesselman and Eaton, the target grant value was split
75% SARs and 25% PSUs. For Messrs. Russell and Pant
the target grant value was 100% SARs. Mr. Pant was not
awarded a PSU grant on account of the timing of the
Separation. Mr. Russell received 100% SARs because
PSUs are not granted to Company employees at his level.
The Committee awarded predominantly SARs to the
NEOs because it believed SARs best incentivize them to
drive long-term growth in the business. For each NEO,

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the breakdown between SARs award values and PSU
award values can be found under
the Summary
Compensation Table, page 60 at columns e and f.

Stock Appreciation Rights Awards

The Committee believes that SARs reward value creation
generated from sustained results and the favorable
expectations of our shareholders. In 2016, we granted to
each of our NEOs SARs which have ten-year terms and
vest over at least four years. The exercise price of each
SAR award was based on the closing market price of the
underlying YUM common stock on the date of grant.
Therefore, SAR awards will only have value if our NEOs
are successful
in increasing share price above the
awards’ exercise price.

Performance Share Awards

PSU awards may be granted pursuant to the Company’s
Performance Share Plan under its Long Term Incentive
Plan (“LTIP”). Annual grants of PSUs are made pursuant
to the terms of the Performance Share Plan. Under the
Performance Share Plan, we granted Messrs. Creed,
Gibbs, Niccol, Kesselman and Eaton PSU awards in
2016. PSU awards are earned based on the Company’s
3-year average TSR relative to the companies in the S&P
the Company’s
500.
diversifying
pay-for-performance
performance criteria by using measures not used in the
annual bonus plan and aligning our NEOs’ reward with
the creation of shareholder value.

Incorporating TSR supports

philosophy while

For the performance period covering the 2016-2018
calendar years, the Committee approved changes to
the threshold and maximum share payouts to align
with prevailing market practices. Consistent with prior
if TSR is negative, payouts may not
year awards,
exceed the target
the actual TSR
percentile ranking of
the Company. The target,
threshold and maximum number of shares that may be
paid under these awards for each NEO are described
at page 63.

irrespective of

YUM! BRANDS, INC. - 2017 Proxy Statement 43

EXECUTIVE COMPENSATION

For the performance period covering 2016 – 2018,
each NEO will earn a percentage of his target PSU
award based on the achieved TSR percentile ranking
as set forth in the chart below:

Threshold Target Maximum

TSR Percentile
Ranking

Payout as % of
Target

<30%

30%

50%

75%

0%

35%

100%

200%

target

long-term incentive pay at

the 50th
We set
percentile of our Executive Peer Group (defined at
page 55). Therefore, for on-target performance we pay
at
the median, which is consistent with market
practice. Dividend equivalents will accrue during the
performance period and will be distributed as
additional shares but only in the same proportion and
at the same time as the original awards are earned. If
no shares are earned, no dividend equivalents will be
paid. The awards are eligible for deferral under the
Company’s Executive Income Deferral (“EID”) Program.

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Conversion of Equity Awards Following the
Separation

In connection with the Separation, we modified vested
for
and unvested YUM awards by providing
approximately one YUM award and one Yum China
award (subject only to limited exceptions), to maintain
economic value. Similarly, at the date of Separation,
NEOs who held common stock of YUM, acquired

through past equity-based awards or otherwise,
received one share of Yum China common stock for
each share of YUM common stock held as of the
record date of October 19, 2016. Further, NEOs’
Performance Share Plan awards under the LTIP were
retained as YUM awards, adjusted to reflect the effects
of the Separation.

Launch Grant Awards-One-Time Performance-
Based Awards to Drive Key Transformational
Change

In September 2016, the Committee approved a special
one-time Launch Grant Award of PSUs to our CEO,
Mr. Creed, and his Global Leadership Team, including
Messrs. Gibbs, Eaton, Kesselman, and Niccol. The
Committee intends that
these performance-based
grants will provide significant incentive to Mr. Creed
and his Global Leadership Team to accomplish the
transformational changes necessary for the Company
over the performance period and will ensure leadership
stability and commitment during this time of significant
change. The performance metrics of these PSUs are
the key transformational metrics the
reflective of
Company has disclosed to shareholders. The PSU
grants were made effective November 7, 2016 and the
terms of such grants are set forth below.

The PSUs may be earned based on the Company’s
performance against two objectives:

1.

“G&A expenses”(1) as a percentage of “system
sales”(2) for the year ended 2019, and

2.

“Company-owned units”(3) at fiscal year-end 2018.

Each award will be weighted equally against these two metrics. The key terms of the award follow:

Weight

Measure

Target

Measurement Period

Payment Date(4)

50%

G&A expenses as a % of System
Sales

1.7% or less

Fiscal Year 2019

End of 2019

50%

Total # of Company-Owned Units

1,000 or less

End of 2018

End of 2019

(1) “G&A expenses” means total Company general administrative expenses for the fiscal year ended 2019 as reported in the
Company’s Form 10-K, adjusted as deemed appropriate for G&A expenses not contemplated at the time of this grant
including, but not limited to, G&A expenses associated with any concept acquired by Yum! after November 7, 2016, G&A
expenses resulting from any significant investments, G&A expenses associated with the divestiture of a brand and G&A
expenses reported as a “Special Item” in our SEC filings . Appropriate adjustments to G&A expenses will also be made in the
event of a financial accounting reporting change from the manner of reporting as of the date of the awards that serves to
include or exclude amounts from G&A expenses.

(2) “System sales” are the sales results of all KFC, Pizza Hut and Taco Bell restaurants regardless of ownership.
(3) “Company-owned units” are KFC, Pizza Hut and Taco Bell restaurants as reported in the Company’s Form 10-K at fiscal
year-end 2018. Company-owned units resulting from the acquisition of other restaurant concept stores by Yum! or any
affiliate will be disregarded. The 1,000 Company-owned unit threshold will be adjusted appropriately in case of the
divestiture of a brand.

44 YUM! BRANDS, INC. - 2017 Proxy Statement

EXECUTIVE COMPENSATION

(4) Payment will not be made until the Committee has certified that performance measures have been met. Further, the
Committee has discretion over final payout, but no payout can exceed the number of shares that correspond to the
achievement of 100% of the target. In addition, the Committee has set minimum achievement levels pursuant to which no
payout may be made unless G&A expenses as a percentage of system sales are 2% or less or the total number of
company-owned units is 1,250 or less. In the case of a change of control of the Company, if the award recipient is
involuntarily terminated upon or following the Change in Control and during the performance period, then the award recipient
will receive the number of shares that would have been received if the target level of performance had been achieved for the
entire performance period, subject to a pro rata reduction to reflect the portion of the performance period following such
recipient’s post-change in control termination.

III. 2016 Named Executive Officer Total Direct Compensation and

Performance Summary

Below is a summary of each of our NEOs’ total direct
compensation – which includes base salary, annual
cash bonus, PSUs and SARs – and an overview of
their 2016 performance relative to our annual and long-
term incentive performance goals. The process the

Committee used to determine each officer’s 2016
compensation is described more fully
in “How
Compensation Decisions Are Made” beginning on
page 53.

CEO Compensation

Greg Creed
Chief Executive Officer

2016 Performance Summary

Our Board, under the leadership of the Committee
Chair, approved Mr. Creed’s goals at the beginning of
the year and conducted a mid-year and year-end
evaluation of his performance. These evaluations
included a review of his leadership pertaining to the
included business
achievement of his goals that
and
development
results,
implementation
and
strategies,
development of Company culture and talent.

leadership
of

in
Company

the

The Committee determined that Mr. Creed’s overall
performance for 2016 merited an individual factor of
125. This individual factor was combined with YUM’s
team factor of 163 (discussed at page 40) to calculate
his annual cash bonus. This determination was based
on
assessment of
Mr. Creed’s performance against his goals which
included the following items (without assigning a
weight to any particular item):

the Committee’s

subjective

• Leadership in completing the Separation of

the
Company’s China Division into a stand-alone public
company during 2016

• YUM operating profit growth of 16%

• Worldwide system sales growth of 5%, excluding

the impact of foreign currency translation

P
r
o
x
y
S
t
a
t
e
m
e
n
t

• Returned $6.2 billion in capital

through quarterly
dividends and through repurchasing approximately
68 million shares

• Total restaurant openings of 2,316; net unit growth

of 3%

• Pizza Hut’s, Taco Bell’s and China Division’s above
target performance for adjusted operating profit
growth

• KFC’s, Pizza Hut’s and Taco Bell’s above target

performance for system net builds

• Below target system same-store sales growth at
KFC, Pizza Hut, Taco Bell and China Division, and

• Development of

leadership and leadership bench,
and fostering customer-focused employee culture in
the Company

2016 Committee Decisions

In January 2016, the Committee set Mr. Creed’s 2016
compensation taking into account his 2015 promotion
to CEO and considering that all elements of pay were
the Company’s
at or below the 50th percentile of
Executive Peer Group (defined at page 55), even after
considering the Company’s estimated post-Separation
revenue size and peer group. Mr. Creed’s annual cash
bonus target was set at 150% of his base salary and
was unchanged from 2015. His salary was increased

YUM! BRANDS, INC. - 2017 Proxy Statement 45

EXECUTIVE COMPENSATION

to the 50th percentile of

7% for 2016 and his total
long-term incentive equity
award grant value was increased 40%, to bring him
closer
the Company’s
Executive Peer Group. These increases brought his
total
target compensation to $8,937,500 for 2016,
which is below the 50th percentile of the Company’s
Executive Peer Group.

Later during 2016, the Committee approved a special
one-time performance-based Launch Grant Award for
Mr. Creed (described at page 44) with a grant value of
this special award is
$4,000,000. The purpose of
described above at page 44.

The table below summarizes how the annual performance-based incentive award was calculated based on the
formula described above at page 40 for Mr. Creed:

2016 BONUS AWARD

Base Salary
$1,175,000 X

Target Bonus %
150%

X

Team Performance Factor
163%

X

Individual Performance Factor
125%

=

2016 Bonus Award
$3,591,094

The graphic below illustrates Mr. Creed’s direct compensation:

t
n
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m
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t
a
t
S
y
x
o
r
P

  3 2 %

n

a ti o

Salary
$1,188,942

sh Co m p e n s

a

al C

u
n
n
A

l

a

t

o
T

Annual
Bonus
$3,591,094

F i x ed
8 %

V

a

r
i
a

ble Com p e

PSUs
$1,500,049

Total L

o

n

g

-

T

e

r

m

SARs
$4,500,008

E

q

u

i

t

y

I

%
2
9
n 

n s atio

Launch Grant
PSUs
$4,000,017

n
c
e
n
t
i
v
e
C
o
m
p

ensation 68%

Other NEO 2016 Total Direct Compensation

David W. Gibbs
President and Chief Financial Officer

2016 Performance Summary

The Committee determined Mr. Gibbs’ performance for
the year merited a 140 individual performance factor.
Mr. Gibbs’ individual performance factor was combined
with a team factor of 156 (discussed at page 40) to
calculate his annual cash bonus. Mr. Gibbs’ team factor
for 2016 was based on the Pizza Hut team factor of
141 and Company team factor of 163 prorated based
on his time as CEO of Pizza Hut and as the President
and CFO of the Company. Mr. Gibbs was CEO of the
Company’s Pizza Hut Division prior to being named

46 YUM! BRANDS, INC. - 2017 Proxy Statement

the Separation of

President and CFO of the Company on May 2, 2016.
The Committee recognized Mr. Gibbs’
leadership in
assuming the position of President and CFO of the
impact in ensuring the
Company and his exceptional
completion of
the China Division,
recapitalization of the Company and providing strategic
the
leadership in planning the transformation of
Company into one that is significantly more franchised.
The Committee also recognized Mr. Gibbs for
the
operating profit performance of the Pizza Hut Division
during 2016 under his leadership.

 
 
 
 
EXECUTIVE COMPENSATION

2016 Committee Decisions

• Annual cash bonus target was increased to 105% of

In January, Mr. Gibbs’ compensation was adjusted as
follows:

• Base salary was increased 4%

• Annual cash bonus target remained unchanged at

90% of target

• Grant value of

long-term incentive equity awards

were increased by 20%

In connection with his mid-year promotion to President
and CFO of the Company, Mr. Gibbs’ compensation
was further adjusted as follows:

• Base salary was increased 10%

base salary

• Grant value of long-term incentive equity awards was

increased 40%

These increases brought Mr. Gibbs’
compensation to around the 50th percentile of
Executive Peer Group (defined at page 55)
President and CFO role.

total direct
the
for the

Later during 2016, the Committee approved a special
one-time performance-based Launch Grant Award for
Mr. Gibbs (described at page 44) with a grant value of
$1,500,000.

The table below summarizes how the annual performance-based incentive award was calculated based on the
formula described above at page 40 for Mr. Gibbs(1):

2016 BONUS AWARD

Base Salary
$800,000 X

Target Bonus %
100%

X

Team Performance Factor
156%

X

Individual Performance Factor
140%

=

2016 Bonus Award
$1,751,680

(1) Mr. Gibbs’ Target Bonus is a blended target based on a target bonus of 90% during his time as CEO of the Pizza Hut

Division and 105% during his time as the Company’s CFO. Amounts will not recalculate due to rounding.

The graphic below illustrates Mr. Gibbs’ 2016 direct compensation:

ompensatio

2 %

n   4

Salary
$792,115

F i x e d
3 %
1

Total L

o

n

g

-

T

SARs
$1,625,020

e

r

m

E

q

u

i

t

y

I

h C

s
a
C
l
a
u
n
n
A

l

a

t

o

T

Annual
Bonus
$1,751,680

%

7
8
n

e nsatio

V

a

riable Co m p

n
c
e
n
t
i
v
e
C
o
m
p

PSUs
$375,030

Launch Grant
PSUs
$1,500,022

ensation 58%

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Brian R. Niccol
Chief Executive Officer of Taco Bell Division

2016 Performance Summary

The Committee determined Mr. Niccol’s performance
as the CEO, Taco Bell Division, merited a 140
individual performance factor. Under Mr. Niccol’s

leadership, Taco Bell Division’s operating performance
was very strong with significant adjusted operating
innovation, continued
profit growth, strong product
success of the breakfast day-part, and net new unit

YUM! BRANDS, INC. - 2017 Proxy Statement 47

 
 
 
 
 
 
EXECUTIVE COMPENSATION

expansion. Mr. Niccol also oversaw the implementation
of a $2.3 billion securitized financing facility designed to
optimize the Company’s capital structure. Mr. Niccol’s
individual performance factor was combined with a
team factor of 151 (discussed at page 40) to calculate
his annual cash bonus.

2016 Committee Decisions

• Base salary was increased 14% percent for 2016

• Annual cash bonus target was increased to 100% of

base salary

• Grant value of

long-term incentive equity awards

was increased by 20%

• Received CEO award of SARs for his superlative
leadership in driving Taco Bell’s strong performance
(grant date fair market value was $500,004)

These increases brought Mr. Niccol’s total direct
compensation to between the 50th and 75th
percentile of
the Executive Peer Group (defined at
page 55) for his position.

Later during 2016, the Committee approved a special
one-time performance-based Launch Grant Award for
Mr. Niccol (described at page 44) with a grant value of
$1,500,000.

The table below summarizes how the annual performance-based incentive award was calculated based on the
formula described above at page 40 for Mr. Niccol:

2016 BONUS AWARD

Base Salary
$800,000 X

Target Bonus %
100%

X

Team Performance Factor
151%

X

Individual Performance Factor
140%

=

2016 Bonus Award
$1,691,200

The graphic below illustrates Mr. Niccol’s 2016 direct compensation:

t
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m
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t
a
t
S
y
x
o
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P

a ti o n   4 2 %

s

n

p e

Salary
$803,846

F i x e d
3 %
1

Total L

o

n

g

-

T

e

r

m

SARs
$1,625,013

E

q

u

i

t

y

I

nual Cash C o m

n

tal A

o
T

Annual
Bonus
$1,691,200

%

7

8

n
o

V

a

riable C o m p e nsati

n
c
e
n
t
i
v
e
C
o
m
p

PSUs
$375,030

Launch Grant
PSUs
$1,500,022

ensation 5

8%

Marc L. Kesselman
General Counsel, Corporate Secretary and Chief Government Affairs Officer

2016 Performance Summary

Mr. Kesselman joined the Company on February 1,
2016 as General Counsel and Corporate Secretary
in 2016, was also named the Chief
and,
Committee
Government
determined that Mr. Kesselman’s performance merited

Officer.

Affairs

later

The

a 115 individual performance factor. The Committee
recognized Mr. Kesselman’s leadership in ensuring the
completion of the Separation and in providing strategic
leadership in planning the organizational transformation
is significantly more
of
factor was
franchised. Mr. Kesselman’s individual

the Company into one that

48 YUM! BRANDS, INC. - 2017 Proxy Statement

 
 
 
 
combined with a team factor of 163 (discussed at
page 40) to calculate his annual cash bonus.

2016 Committee Decisions

The Committee approved the following compensation
for Mr. Kesselman as of February 1, 2016 when he
joined the Company:

• Base salary of $575,000

• Annual cash bonus target of 85% of base salary

• Grant value of

long-term incentive equity awards

equivalent to $1,200,000

EXECUTIVE COMPENSATION

The Committee also awarded Mr. Kesselman a
$500,000 cash payment, a SARs grant with a grant value
of $500,000 (vesting 25% per year over four years), and
a restricted stock unit (“RSU”) grant with a grant value of
$1,000,000 (vesting 33% per year over 3 years) in order
to offset compensation earned by him and forfeited when
he left his prior employer to join the Company.

Mr. Kesselman’s total direct compensation is at the
50th percentile of the Executive Peer Group (defined at
page 55) for his position.

Later during 2016, the Committee approved a special
one-time performance-based Launch Grant Award for
Mr. Kesselman (described at page 44) with a grant
value of $1,000,000.

The table below summarizes how the annual performance-based incentive award was calculated based on the
formula described above at page 40 for Mr. Kesselman:

2016 BONUS AWARD

Base Salary
$575,000 X

Target Bonus %
85%

X

Team Performance Factor
163%

X

Individual Performance Factor
115%

=

2016 Bonus Award

$916,162

The graphic below illustrates Mr. Kesselman’s 2016 direct compensation (excluding his sign-on cash bonus and
sign-on equity awards, as described above):

ti o n   4 0%

a

s

n

e

p

Salary
$530,769

e d
5 %

Fix
1

nnual Cash C o m

otal A

T

Annual
Bonus
$916,162

V

a

ria

ble Co m p

PSUs
$300,038

Total L

o

n

g

-
T

SARs
$900,002

e

r

m

E

q

u

i

t

y

I

n
c
e
n
t
i
v
e
C
o
m
p
e

%
5
8
n

n satio

e

Launch Grant
PSUs
$1,000,035

nsation 60%

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Roger G. Eaton
Chief Executive Officer of KFC Division

2016 Performance Summary

The Committee determined Mr. Eaton’s performance as
the CEO, KFC Division, merited a 120 individual
performance factor. Under Mr. Eaton’s leadership, KFC

achieved strong adjusted operating profit growth and
positive same store sales growth. Mr. Eaton also
oversaw the KFC Division’s net new unit growth, which
included record expansion in emerging markets.

YUM! BRANDS, INC. - 2017 Proxy Statement 49

 
 
 
 
EXECUTIVE COMPENSATION

Mr. Eaton’s individual performance factor was combined
with a team factor of 116 (discussed at page 40) to
calculate his annual cash bonus.

2016 Committee Decisions

• Base salary was increased 3% percent for 2016

• Annual cash bonus target was increased to 100% of

base salary

• Grant value of

long-term incentive equity awards

was increased by 10%

These increases positioned Mr. Eaton’s total direct
compensation at the 50th percentile of the Executive
Peer Group (defined at page 55) for his position.

Later during 2016, the Committee approved a special
one-time performance-based Launch Grant Award for
Mr. Eaton (described at page 44) with a grant value of
$1,500,000.

The table below summarizes how the annual performance-based incentive award was calculated based on the
formula described above at page 40 for Mr. Eaton:

Base Salary
$800,000 X

Target Bonus %
100%

X

Team Performance Factor
116%

X

Individual Performance Factor
120%

=

2016 Bonus Award

$1,113,600

2016 BONUS AWARD

The graphic below illustrates Mr. Eaton’s 2016 direct compensation:

t
n
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t
a
t
S
y
x
o
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P

a ti o n   3 9 %

s

n

p e

Salary
$812,500

e d
Fix
1 6 %

nnual Cash C o m

otal A

T

Annual
Bonus
$1,113,600

%

4
8
n

e nsatio

V

a

riable Co m p

Total L

o

n

g

-

T

SARs
$1,125,009

e

r

m

E

q

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i

t

y

I

n
c
e
n
t
i
v
e
C
o
m
p

PSUs
$375,030

Launch Grant
PSUs
$1,500,022

ensation 61%

David E. Russell
Former Interim Chief Financial Officer and current Senior Vice President of Finance and Corporate Controller

2016 Performance Summary

Mr. Russell served as Interim CFO of the Company
from February 19, 2016 (Mr. Grismer’s departure date)
until May 2, 2016 (when Mr. Gibbs was appointed).
The Committee reviewed Mr. Russell’s performance
for the entire year, including while he served as Interim
CFO. The Committee determined that Mr. Russell’s

performance for
the year merited a 150 individual
performance factor. The Committee determined that
Mr. Russell provided important contributions and
leadership as Interim CFO as well as important
leadership in helping ensure the successful Separation
of the China Division.

50 YUM! BRANDS, INC. - 2017 Proxy Statement

 
 
 
 
EXECUTIVE COMPENSATION

2016 Committee Decisions

• Base salary was increased 6% percent

• Annual cash bonus target was increased to 65% of

base salary

• Grant value of

long-term incentive equity award

remained unchanged

• A cash retention award of $180,000 tied to his role

in the Separation

In connection with his service as interim Chief Financial
Officer of the Company, the Committee approved the
following one-time compensation items for Mr. Russell:

• One-time SARs award with an economic value of

$275,000 and which vests 100% after 5 years

• Additional cash compensation of $35,000 per month

while he served as Interim CFO

Base Salary
$375,000 X

Target Bonus %
65%

X

Team Performance Factor
163%

X

Individual Performance Factor
150%

=

2016 Bonus Award
$595,969

Patrick J. Grismer
Former Chief Financial Officer

2016 Performance Summary

On December 5, 2015, Mr. Grismer notified the
Company that he intended to resign from the
Company on February 19, 2016. The Company and
Mr. Grismer executed a letter of understanding at that
time in which the Company agreed to accelerate a
portion of Mr. Grismer’s unvested SARs having an

Micky Pant
Former Chief Executive Officer of Yum Restaurants China

2016 Performance Summary

the Company’s China
Mr. Pant was the CEO of
Division. Upon the Separation of the China Division
from the Company, Mr. Pant ceased to be an
employee of the Company or any of its subsidiaries.
He is included in the Summary Compensation Table
as required by SEC rules because his compensation
while an employee of YUM was at a level that would
have required disclosure had he been an employee at
the end of 2016.

For 2016, since Mr. Pant was not an employee at year
end,
the Committee did not evaluate his 2016
performance or provide a performance rating for
determining a bonus. The compensation committee of
Yum China evaluated Mr. Pant’s performance for
purposes of determining his bonus.

intrinsic fair value of $500,000 on February 19, 2016,
Mr. Grismer’s departure date from the Company. The
acceleration of the unvested SARs was provided in
exchange for Mr. Grismer’s agreeing to remain as CFO
until that date. As a result of Mr. Grismer’s resignation,
the Committee did not make a determination with
respect to Mr. Grismer’s performance as the CFO.

P
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2016 Committee Decisions

• Base salary was increased 5%.

• Annual cash bonus target remained unchanged.

in

of

69%,

recognition

• Grant value of
increased

long-term incentive equity awards
was
his
performance and reflecting more closely what a
CEO would receive in long-term incentives in a
stand-alone public entity; exclusively awarded in the
form of SARs in anticipation of
the Separation.
Mr. Pant did not receive a PSU grant because a
significant part of the performance period for such a
grant would have occurred after it was expected
that he would no longer be a Company employee.

YUM! BRANDS, INC. - 2017 Proxy Statement 51

EXECUTIVE COMPENSATION

IV. Retirement and Other Benefits

Retirement Benefits

We offer several
benefits.

types of competitive retirement

The YUM! Brands Retirement Plan (“Retirement Plan”)
is a broad-based qualified plan designed to provide a
retirement income based on years of service with the
Company and average annual earnings. The plan is
U.S.-based and was closed to new entrants in 2001.
Messrs. Gibbs and Russell are active participants in
the Retirement Plan and Mr. Creed maintains a
balance in the Retirement Plan from the years that he
was a participant.

For executives hired or re-hired after September 30,
the Company implemented the Leadership
2001,
is an unfunded,
Retirement Plan (“LRP”). This
unsecured account-based retirement plan which
allocates a percentage of pay to an account payable
to the executive following the later to occur of the
from the
separation of employment
executive’s
Company or attainment of age 55. For 2016, Messrs.
Niccol, Kesselman, Grismer and Pant were eligible for
they receive an annual
the LRP. Under

the LRP,

t
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S
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P

allocation to their accounts equal to a percentage of
their base salary and target bonus (9.5% for Messrs.
Niccol and Grismer, 8% for Mr. Kesselman and 20%
for Mr. Pant) and an annual earnings credit of 5% on
the balance. Following the Separation, Mr. Pant is no
longer a participant in the LRP.

plan

retirement

account-based

The Company provides retirement benefits for certain
international employees through the Third Country
National Plan (“TCN”). The TCN is an unfunded,
unsecured
that
provides an annual contribution between 7.5% and
15% of salary and target bonus and an annual
earnings credit of 5% on the balance. The level of
contribution is based on the participants’ role and their
home country retirement plan. Messrs. Creed and
Eaton are the only NEOs who participate in the TCN.
Under
this plan, Messrs. Creed and Eaton each
receive an annual contribution equal to 15% of his
base salary and target bonus and an annual earnings
credit of 5%.

Benefits payable under these plans are described in
more detail beginning on page 69.

Medical, Dental, Life Insurance and Disability Coverage

We also provide other benefits such as medical, dental,
life insurance and disability coverage to each NEO
through benefit plans, which are also provided to all
eligible U.S.-based
Eligible
salaried
life, dependent life
employees can purchase additional

employees.

and accidental death and dismemberment coverage as
part of their employee benefits package. Our broad-
based employee disability plan limits the annual benefit
coverage to $300,000.

Perquisites

Mr. Creed is required to use the Company aircraft for
personal as well as business travel pursuant to the
Company’s executive security program established by
the Board of Directors. We do not provide tax
gross-ups on the personal use of the Company aircraft.
In
timeshare
arrangements beginning in 2015 for Mr. Creed with
respect to his personal use of aircraft. The arrangement
provides that upon the executive reaching $200,000 in
incremental costs for his personal use, the executive’s

the Committee

approved

2015,

timeshare agreements will be triggered and any
incremental costs for personal use of corporate aircraft
above $200,000 will be reimbursed to the Company in
accordance with the requirements of
the Federal
Aviation Administration regulations and the time share
agreements.

In addition,
in 2016 our NEOs were provided with
access to a paid annual physical examination valued at
approximately $2,600. Messrs. Kesselman, Eaton and
Russell were each reimbursed for physicals in 2016.

52 YUM! BRANDS, INC. - 2017 Proxy Statement

EXECUTIVE COMPENSATION

V. How Compensation Decisions Are Made

Shareholder Outreach, Engagement and 2016 Vote on NEO Compensation

in

of

favor

At our 2016 Annual Meeting of Shareholders, 91% of
votes cast on our annual advisory vote on NEO
compensation were
our NEOs’
compensation program, as disclosed in our 2016
proxy statement. During 2016, we continued our
shareholder outreach program to better understand
our investors’ opinions on our compensation practices
and respond to their questions. Committee members
and management team members from compensation,
investor relations and legal continued to be directly
involved in engagement efforts during 2016 that
served to reinforce our open door policy. The efforts
included:

• Contacting the top 25 shareholders, representing

ownership of approximately 46% of our shares

• Meeting with shareholders representing 19% of our

shares

• Dialogue with proxy advisory firm

• Investor road shows and conferences

• Presenting shareholder feedback to the Committee

• Considering letters from shareholders

efforts

annual

engagement

Our
allow many
shareholders the opportunity to provide feedback. The
Committee carefully considers shareholder and advisor
factors discussed in this
feedback, among other
compensation decisions.
CD&A,
in making its
Shareholder
including the 2016 voting
results on NEO compensation, has influenced and
reinforced a number of compensation design changes
over the years, including:

feedback,

• Moving to benchmarking CEO compensation at

market median

• Continued adjustment of CEO long-term equity
incentive mix from 100% SARs to a mix comprised
of 75% SARs and 25% PSUs in 2016, with further
adjustment to 50% SARs and 50% PSUs in 2017.

• Moving to two performance metrics under our
PSUs – TSR and EPS, beginning with PSU grants in
2017

The Company and the Committee appreciate the
feedback from our shareholders and plan to continue
these engagement efforts.

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YUM! BRANDS, INC. - 2017 Proxy Statement 53

EXECUTIVE COMPENSATION

Role of the Committee

Compensation decisions are ultimately made by the
Committee using its judgment, focusing primarily on
each NEO’s performance against his financial and
strategic objectives, qualitative
and the
Company’s overall performance. The Committee
considers the total compensation of each NEO and

factors

retains discretion to make decisions that are reflective
of overall business performance and each executive’s
strategic contributions to the business. In making its
compensation decisions,
the Committee typically
follows the annual process described below:

COMMITTEE ANNUAL COMPENSATION PROCESS

R

E

B

M

E

• Reviews compensation trends
• Reviews market analysis of
 Director compensation and
 makes recommendations
 to Board (bi-annually)  

T
P
E
S

Y

L

U

J

• Mid-Year update to full 

Board on CEO’s progress
against goals

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N OVE

M

B

E

R

• Reviews competitive analysis/benchmarking for CEO and direct reports
• Reviews bonus and performance share plan metrics, targets, and leverage

recommendations for the following year

• Evaluates feedback from shareholders and proxy advisors

• Evaluates and approves CEO and direct reports’ performance against 

pre-established goals and compensation decisions 

• Approves bonus plans and Performance Shares results for the prior year
• Approves bonus and performance share plan metrics, targets and 

leverage for the current year

• Reviews tally sheets
• Confirms CEO and CEO’s direct reports meet ownership guidelines

COMMITTEE
ANNUAL
COMPENSATION 
PROCESS  

J

A

N
U
A
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MARCH

• Completes compensation risk assessment
• Conducts independence analysis of compensation consultant retaining sole authority
to continue or terminate its relationship with outside advisors, including consultant

• Reviews and approves inclusion of CD&A in proxy statement 

Role of the Independent Consultant

The Committee’s charter states the Committee may
retain outside compensation consultants, lawyers or
other advisors. The Committee retains an independent
consultant, Meridian Compensation Partners, LLC
(“Meridian”),
to advise it on certain compensation
matters. The Committee has instructed Meridian that:

• it is to act independently of management and at the

direction of the Committee;

• its ongoing engagement will be determined by the

Committee;

• it is to inform the Committee of relevant trends and

regulatory developments;

• it is to provide compensation comparisons based on
is derived from comparable
information that
businesses of a similar size to the Company for the
NEOs; and

• it is to assist the Committee in its determination of
the annual compensation package for our CEO and
other NEOs.

The Committee considered the following factors,
among others,
in determining that Meridian is
independent of management and its provision of
services to the Committee did not give rise to a conflict
of interest:

• Meridian did not provide any services to the

Company unrelated to executive compensation.

• Meridian has no business or personal relationship
with any member of the Committee or management.

• Meridian’s partners and employees who provide
services to the Committee are prohibited from
owning YUM stock per Meridian’s firm policy.

54 YUM! BRANDS, INC. - 2017 Proxy Statement

Comparator Compensation Data

situated executives at companies

Our Committee uses an evaluation of how our NEO
target compensation levels compare to those of
similarly
that
comprise our Executive Peer Group (defined below) as
one of the factors in setting executive compensation.
retail,
The Executive Peer Group is made up of
goods
hospitality,
service
companies,

nondurable
eatery

consumer
quick

food,
special

and

EXECUTIVE COMPENSATION

restaurants, as these represent the sectors with which
the Company is most likely to compete for executive
talent. The companies selected from these sectors
must also be reflective of
the overall market
characteristics of our executive talent market, relative
leadership position in their sector, size as measured by
revenues, complexity of their business, and in some
cases global reach.

Executive Peer Group

The Committee established the current peer group of companies (the “Executive Peer Group”) for all NEOs at the
end of 2015 for pay determinations in 2016. The Committee removed Office Depot, Kraft and Unilever from the
Executive Peer Group due to acquisitions involving the two former companies and insufficient data availability for
the latter company. The 2016 Executive Peer Group is comprised of the following companies:

AutoZone Inc.

Hilton Worldwide Holdings Inc.

McDonald’s Corporation

Avon Products Inc.

Kellogg Company

Nike Inc.

Campbell Soup Company

Kimberly-Clark Corporation

Staples Inc.

Colgate Palmolive Company

Kohl’s Corporation

Starbucks Corporation

Gap Inc.

Macy’s Inc.

Starwood Hotels & Resorts Worldwide, Inc.

General Mills Inc.

Marriott International

At the time the benchmarking analysis was prepared,
the Executive Peer Group’s median annual revenues
were $16.8 billion, while YUM annual revenues, prior
to the Separation, were estimated at $19.5 billion
(calculated as described below).

our organization and underlying operating divisions,
our philosophy is to add 25% of
franchisee and
licensee sales to the Company’s sales to establish an
appropriate revenue benchmark. The reason for this
approach is twofold:

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than just

For companies with significant franchise operations,
measuring size can be complex. Management
responsibilities
the
encompass more
revenues and operations directly owned and operated
the company. There are responsibilities for
by
managing the relationships, arrangements, and overall
scope of
in particular,
managing product introductions, marketing, promoting
new unit development, and customer satisfaction and
overall operations improvements across the entire
franchise system. Accordingly, in calibrating the size of

the franchising enterprise,

(1) Market-competitive compensation opportunities are
related to scope of responsibility, often measured by
company size, i.e., revenues; and

(2) Scope of responsibility for a franchising organization lies
between corporate-reported revenues and system wide
sales.

We believe this approach is measured and reasoned in its
approach to calibrating market competitive compensation
opportunities without using organizations unduly larger than
the Company.

Competitive Positioning and Setting Compensation

At the beginning of 2016, the Committee considered
Executive Peer Group compensation data as a frame
of reference for establishing compensation targets for
base salary, annual bonus and long-term incentives for
each NEO.
the
Committee considers market data for comparable
positions to each of our NEO roles. The Committee
reviews market data and makes a decision for each

In making compensation decisions,

NEO, most often in a range around market median for
each element of compensation, including base salary,
target bonus and long-term incentive target. In addition
to the market data, the Committee takes into account
the role, level of responsibility, experience, individual
performance
and potential of each NEO. The
Committee reviews the NEOs’ compensation and
performance annually.

YUM! BRANDS, INC. - 2017 Proxy Statement 55

EXECUTIVE COMPENSATION

VI. Compensation Policies and Practices

Below are compensation and governance best practices we employ that provide a foundation for our
pay-for-performance program and align our program with Company and shareholder interests.

We Don’t Do

Employment agreements

Re-pricing of SARs

Grants of SARs with exercise price less than fair market
value of common stock on date of grant

Permit executives to hedge or pledge Company stock

Payment of dividends or dividend equivalents on PSUs
unless or until they vest

Excise tax gross-ups upon change in control

Excessive executive perquisites, such as country club
memberships

✗

✗

✗

✗

✗

✗

✗

We Do

✓

✓

✓

✓

Have an independent compensation committee
(Management Planning & Development Committee),
which oversees the Company’s compensation policies
and strategic direction

Directly link Company performance to pay outcomes

Have executive ownership guidelines that are reviewed
annually against Company guidelines

“Clawback” compensation if executive’s conduct
results in significant financial or reputational harm to
Company

✓ Make a substantial portion of NEO target pay “at risk”

✓

✓

✓

✓

✓

✓

Have double-trigger vesting of equity awards upon a
change in control

Utilize an independent Compensation Consultant

Incorporate comprehensive risk mitigation into plan
design

Periodically review our Executive Peer Group to align
appropriately with Company size and complexity

Evaluate CEO and executive succession plans

Conduct annual shareholder engagement program to
obtain feedback from shareholders for consideration in
annual compensation program design

YUM’s Executive Stock Ownership Guidelines

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The Committee has established stock ownership guidelines for approximately 400 of our senior employees,
including the NEOs. If a NEO or other executive does not meet his or her ownership guidelines, he or she is not
eligible for a long-term equity incentive award. In 2016, all NEOs and all other employees subject to guidelines met
or exceeded their ownership guidelines.

NEO

Creed

Gibbs

Niccol

Kesselman(3)

Eaton

Russell

Ownership Guidelines

Shares Owned(1)

Value of Shares(2) Multiple of Salary

100,000

30,000

30,000

15,000

30,000

5,000

508,978

178,429

124,642

0

360,613

50,527

$32,233,577

$11,299,909

$ 7,893,578

0

$22,837,621

$ 3,199,875

27.4

14.1

9.9

0

28.5

8.5

(1) Calculated as of December 31, 2016 and represents shares owned outright, the number of shares underlying vested,
in-the-money SARs that would be delivered to the executive upon exercise, and all RSUs awarded under the Company’s
EID Program.

(2) Based on YUM closing stock price of $63.33 as of December 30, 2016.
(3) Mr. Kesselman was not subject to the Ownership Guidelines in 2016 on account of it being his first year with the Company.

In 2017, Mr. Kesselman will be subject to the guidelines.

56 YUM! BRANDS, INC. - 2017 Proxy Statement

EXECUTIVE COMPENSATION

Payments upon Termination of Employment

The Company does not have agreements with its
executives concerning payments upon termination of
employment except in the case of a change in control
of the Company. The Committee believes these are
appropriate agreements for retaining NEOs and other
executive officers to preserve shareholder value in case
of a potential change in control. The Committee
periodically reviews these agreements and other
aspects of the Company’s change-in-control program.

in
The Company’s change-in-control agreements,
general, entitle executives who are direct reports to our
CEO and are terminated other than for cause within
two years of the change in control, to receive a benefit
of two times salary and bonus. The terms of these
change-in-control agreements are described beginning
on page 73.

a NEO will result in the best net after-tax result, the full
the NEO will be solely
amount will be paid, but
responsible for any potential excise tax payment. Also,
the Company has implemented “double trigger” vesting
to which outstanding
for equity awards, pursuant
the
awards will
executive is employed on the date of a change in
control of the Company and is involuntarily terminated
(other than by the Company for cause) on or within two
years following the change in control.

fully and immediately vest only if

In case of retirement, the Company provides retirement
benefits described above,
life insurance benefits
(to employees eligible under the Retirement Plan), the
continued ability to exercise vested SARs and the
ability to vest
in performance share awards on a
pro-rata basis.

The Company does not provide tax gross-ups for
executives, including the NEOs, for any excise tax due
under Section 4999 of the Internal Revenue Code and
has implemented a “best net after-tax” approach to
imposed on
address
executives. If any excise tax is due, the Company will
not make a gross-up payment, but instead will reduce
payments to an executive if the reduction will provide
the NEO the best net after-tax result. If full payment to

any potential

excise

tax

the

overall

policy,

compensation

With respect to consideration of how these benefits fit
into
the
change-in-control benefits are reviewed from time to
time by the Committee for competitiveness. The
Committee believes the benefits provided in case of a
change in control are appropriate, support shareholder
interests and are consistent with the policy of attracting
and retaining highly qualified employees.

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YUM’s SARs Granting Practices

Historically, we have made SARs grants annually at the
Committee’s January meeting. This meeting date is set
by the Board of Directors more than six months prior to
the actual meeting. The Committee sets the annual
grant date as the second business day after our fourth
quarter earnings release. The exercise price of these
awards is set as the closing price on the date of
the same time other
grants. We make grants at
elements of annual compensation are determined so
that we can consider all elements of compensation in
making the grants. We do not backdate or make
grants retroactively. In addition, we do not time such
grants in coordination with our possession or release of
material, non-public or other
information. All equity
awards are granted under our shareholder approved
LTIP.

Grants may also be made on other dates the Board of
Directors meets. These grants generally are CEO

Awards, which are awards to individual employees
(subject
in recognition of
superlative performance and extraordinary impact on
business results.

to Committee approval)

Management
recommends the awards be made
pursuant to our LTIP to the Committee, however, the
Committee determines whether and to whom it will
issue grants and determines the amount of the grant.
The Board of Directors has delegated to our CEO and
our Chief People Officer, the ability to make grants to
employees who are not executive officers and whose
grant is less than approximately 30,000 SARs annually.
In the case of these grants, the Committee sets all the
terms of each award, except the actual number of
SARs, which is determined by our CEO and our Chief
People Officer pursuant to guidelines approved by the
Committee in January of each year.

YUM! BRANDS, INC. - 2017 Proxy Statement 57

EXECUTIVE COMPENSATION

Limits on Future Severance Agreement Policy

The Committee has adopted a policy to limit future
severance agreements with our NEOs and our other
executives. The policy requires the Company to seek
shareholder approval for future severance payments to
a NEO if such payments would exceed 2.99 times the
sum of (a) the NEO’s annual base salary as in effect
immediately prior to termination of employment; and
(b) the highest annual bonus awarded to the NEO by
the Company in any of the Company’s three full fiscal

years immediately preceding the fiscal year in which
if higher, the
termination of employment occurs or,
executive’s target bonus. Certain types of payments
are excluded from this policy, such as amounts
payable under arrangements that apply to classes of
employees other than the NEOs or that predate the
implementation of the policy, as well as any payment
the Committee determines is a reasonable settlement
of a claim that could be made by the NEO.

Compensation Recovery Policy

Pursuant to the Company’s Compensation Recovery
Policy (i.e., “clawback”), the Committee may require
executive officers (including the NEOs)
to return
compensation paid or may cancel any award or
the executive
bonuses not yet vested or earned if
violation of
officers engaged in misconduct or
Company policy that resulted in significant financial or
reputational harm or violation of Company policy, or

incentive compensation. Under

inaccurate metrics in the
contributed to the use of
this
calculation of
policy, when the Board determines that recovery of
compensation is appropriate,
the Company could
require repayment of all or a portion of any bonus,
incentive payment, equity-based award or other
compensation, and cancellation of an award or bonus
to the fullest extent permitted by law.

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Hedging and Pledging of Company Stock

Under our Code of Conduct, no employee or director
is permitted to engage in securities transactions that
would allow them either to insulate themselves from, or
from, a decline in the Company stock price.
profit
Similarly, no employee or director may enter
into
hedging transactions in the Company’s stock. Such

Deductibility of Executive Compensation

transactions include (without limitation) short sales as
well as any hedging transactions in derivative securities
(e.g. puts, calls, swaps, or collars) or other speculative
transactions related to YUM’s stock. Pledging of
Company stock is also prohibited.

tax

the

limit

deduction

the Internal
The provisions of Section 162(m) of
for
Revenue Code
compensation in excess of $1 million paid to certain
NEOs. Performance-based compensation is excluded
from the limit, however, so long as it meets certain
requirements. The Committee intends that the annual
bonus and SARs, RSU and PSU awards satisfy the
requirements for exemption under Internal Revenue
Code Section 162(m).

the annual salary paid to Mr. Creed
For 2016,
exceeded $1 million. The other NEOs were in each
case paid salaries of $1 million or less. The 2016,
annual bonuses were all paid pursuant to our annual
therefore, we expect will be
bonus program and,
deductible. For 2016, the Committee set the maximum
individual award opportunity based on a bonus pool
for the CEO and the next three highest paid executive

58 YUM! BRANDS, INC. - 2017 Proxy Statement

(adjusted to exclude special

officers, other
than Messrs. Creed and Gibbs.
(Mr. Gibbs is not included for purposes of our pool
since under IRS rules the CFO is not subject to these
limits.) The bonus pool for 2016 was equal to 1.5% of
operating profit
items
believed to be distortive of consolidated results on a
year-over-year basis — these are the same items
excluded in the Company’s annual earnings releases).
The maximum payout opportunity for each executive
was set at a fixed percentage of the pool. Based on
items
the Company’s operating profit, before special
of $1.6 billion,
at
approximately $24 million and the maximum 2016
award opportunity for each NEO was based on their
applicable percentage of the pool
(Mr. Creed=30%,
Mr. Niccol=20%, Mr. Kesselman=10%, Mr. Eaton
=10% and Mr. Pant=20%), (Under the terms of the

the bonus pool was

set

shareholder approved plan no executive may earn a
bonus in excess of $10 million for any year.) The
Committee
in
exercised
then
incentive awards based on team
determining actual
performance and individual performance measures
as described above.

discretion

its

Mr. Kesselman was hired during 2016. As a part of his
recruitment package, he received a sign-on bonus and
time vested RSUs that are not performance based and
will not be deductible to the extent his non-performance
based compensation exceeds $1 million for 2016 and in
later years (if he is an NEO in those years). The

EXECUTIVE COMPENSATION

Committee approved this package to compensate
Mr. Kesselman for equity awards forfeited when he left
his prior employer, which the Committee believed was
necessary to secure his services. The Committee does
not believe that Mr. Kesselman’s non-performance
based compensation will exceed $1 million in the years
in which the RSUs vest.

Due to the Company’s focus on performance-based
compensation plans, we expect most compensation
paid to the NEOs to continue to qualify as tax
approve
deductible, but
compensation that is not deductible under 162(m).

the Committee may

Management Planning and Development Committee Report

The Management Planning and Development Committee of
the Board of Directors reports that it has reviewed and
this proxy
discussed with management
statement titled “Compensation Discussion and Analysis”

the section of

and, on the basis of
review and discussion,
that
recommended to the Board that the section be incorporated
by reference into the Company’s Annual Report on
Form 10-K and included in this proxy statement.

THE MANAGEMENT PLANNING AND DEVELOPMENT COMMITTEE

Brian C. Cornell, Chair
Michael J. Cavanagh
David W. Dorman
Mirian M. Graddick-Weir
Thomas M. Ryan
Elane B. Stock
Robert D. Walter

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YUM! BRANDS, INC. - 2017 Proxy Statement 59

Name and
Principal Position
(a)

Greg Creed

Chief Executive
Officer of YUM

EXECUTIVE COMPENSATION

The following tables provide information on the compensation of the Named Executive Officers (“NEOs”) for our
2016 fiscal year. The Company’s NEOs are our Chief Executive Officer, Chief Financial Officer(s), our three other
most highly compensated executive officers for our 2016 fiscal year determined in accordance with SEC rules and
two former executive officers who were no longer serving as executive officers as of the end of the year.

Summary Compensation Table

Year
(b)

Salary
($)(1)
(c)

Bonus
($)(2)
(d)

Stock
Awards
($)(3)
(e)

Option/
SAR
Awards
($)(4)
(f)

Non-Equity
Incentive Plan
Compensation
($)(5)
(g)

Change in
Pension
Value and
Nonqualified
Deferred
Compensation
Earnings
($)(6)
(h)

All Other
Compensation
($)(7)
(i)

Total
($)

2016 1,188,942
2015 1,104,615
750,000
2014

— 5,500,066 4,500,008
— 1,075,016 3,108,013
— 325,048 2,561,957

3,591,094
787,050
945,750

1,751,680

56,100
25,294
45,680

577,153

544,472 15,380,682
7,493,376
4,973,503

1,393,388
345,068

6,969

6,627,989

David W. Gibbs

2016

792,115

— 1,875,052 1,625,020

President and Chief
Financial Officer
of YUM(8)(9)

Brian R. Niccol

Chief Executive Officer
of Taco Bell Division(8)

Marc L. Kesselman
General Counsel,
Corporate Secretary
and Chief
Government Affairs
Officer of YUM(8)(9)

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2016
2015

803,846
697,688

— 1,875,052 1,625,013
250,031 2,091,503

1,691,200
1,512,000

13,144
8,123

166,060
180,361

6,174,315
4,739,706

2016

530,769 500,000 2,300,083 1,400,006

916,162

—

83,606

5,730,626

Roger G. Eaton

2016

812,500

— 1,875,052 1,125,009

1,113,600

30,853

288,290

5,245,304

Chief Executive Officer
of KFC Division(8)

David E. Russell

2016

476,867 180,000

397,313

496,870

297,984

162,407

33,236

2,044,677

Senior Vice President
of Finance and
Corporate
Controller(8)(9)

Patrick J. Grismer

Former Chief Financial
Officer(9)

Micky Pant

Former Chief
Executive Officer of
YUM Restaurants
China(9)

2016
2015
2014

2016
2015
2014

132,308
790,192
707,500

844,231
849,038
750,000

—

—

— 930,587
420,070 1,680,012
350,019 1,475,973

— 3,000,010
355,012 1,419,011
350,019 1,475,973

—
445,200
267,410

2,036,650
1,473,548
799,500

19,860
12,861
9,087

53,312
42,979
32,735

610,420
162,132
142,114

497,300
950,622
313,356

1,693,175
3,510,467
2,952,103

6,431,503
5,090,210
3,721,583

(1) Amounts shown are not reduced to reflect the NEOs’ elections, if any, to defer receipt of salary into the Executive Income

Deferral (“EID”) Program or into the Company’s 401(k) Plan.

(2) Amounts shown in this column represent: for Mr. Kesselman, a sign-on bonus ($500,000) and, for Mr. Russell, a retention

payment ($180,000).

(3) Amounts shown in this column represent the grant date fair values for performance share units (PSUs) granted in 2016,
2015 and 2014. Further information regarding the 2016 awards is included in the “Grants of Plan- Based Awards” and
“Outstanding Equity Awards at Year-End” tables later in this proxy statement. The grant date fair value of the PSUs reflected
in this column is the target payout based on the probable outcome of the performance condition, determined as of the grant
date. The maximum potential values of the February 2016 PSUs is 200% of target, (the maximum value of the November
2016 awards is 100% of target). For 2016, Mr. Creed’s PSU maximum value at grant date fair value would be $7,000,116;
Mr. Gibbs’ PSU maximum value would be $2,250,082; Mr. Niccol’s PSU maximum value would be $2,250,082;

60 YUM! BRANDS, INC. - 2017 Proxy Statement

EXECUTIVE COMPENSATION

Mr. Kesselman’s PSU maximum value would be $1,600,111; and Mr. Eaton’s PSU maximum value would be $2,250,082.
For Mr. Kesselman, this column also includes a sign-on bonus RSU award with a grant date fair value of $1,000,010.
Mr. Russell did not receive a PSU award for 2016 since he does not directly report to the CEO and therefore is not eligible.
Mr. Russell was instead permitted to defer his annual incentive award into RSUs under the Company’s EID Program. Under
the EID Program (which is described in more detail beginning on page 71), an eligible executive may defer his or her annual
incentive award and invest that deferral into stock units, RSUs, or other investment alternatives offered under the program.
An executive who elects to defer his or her annual incentive award into RSUs receives additional RSUs equal to 33% of the
RSUs acquired with the deferral of the annual
incentive award (“matching contribution”) subject to a two-year risk of
forfeiture of the original deferral amount and the additional RSUs. For Mr. Russell, the amount in this column represents the
deferral of 50% of his annual incentive award ($297,985) for 2016, plus his matching contribution ($99,328). The other NEOs
are not eligible to participate in this program, as NEOs who receive PSUs are not eligible for the EID matching stock
program.

(4) The amounts shown in this column represent the grant date fair values of the stock appreciation rights (SARs) awarded in
2016, 2015 and 2014, respectively. For a discussion of the assumptions and methodologies used to value the awards
reported in column (e) and column (f), please see the discussion of stock awards and option awards contained in Part II, Item
8, “Financial Statements and Supplementary Data” of the 2016 Annual Report in Notes to Consolidated Financial Statements
at Note 16, “Share-based and Deferred Compensation Plans.” For Mr. Kesselman, this column includes a sign-on SAR
award with a grant date fair value of $500,004. For Mr. Grismer, this amount in 2016 includes the fair value of awards
($930,587) accelerated under his letter of understanding. For Mr. Gibbs, this amount includes his May 2016 award with a
grant date fair value of $500,011. For Messrs. Niccol and Russell, this amount includes their February 2016 CEO SAR awards
with grant date fair values of $500,004 and $248,435, respectively. See the Grants of Plan-Based Awards table for details.

(5) Amounts in this column reflect the annual

incentive awards earned for the 2016, 2015 and 2014 fiscal year performance
periods, which were awarded by our Management Planning and Development Committee (“Committee”) in January 2017,
January 2016 and January 2015, respectively, under the Yum Leaders’ Bonus Program, which is described further in our
Compensation Discussion and Analysis (“CD&A”) beginning at page 33 under the heading “Annual Performance-Based
Cash Bonuses”. Pursuant to SEC rules, annual incentives deferred into RSUs under the EID Program and subject to a risk of
forfeiture are reported in column (e). If the deferral or a portion of the deferral is not subject to a risk of forfeiture, it is reported
in column (g). For 2016, Mr. Russell elected to defer 50% of his annual
incentive ($297,985) into RSUs resulting in the
remaining portion of his annual
incentive ($297,984) reported in column (g). For Mr. Pant, this amount reflects a prorated
bonus, based on the 10 months prior to the Separation, which was awarded to him and paid by Yum China based on the
recommendation of its compensation committee.

(6) Amounts in this column represent the above market earnings as established pursuant to SEC rules which have accrued
under each of their accounts under the LRP for Messrs. Niccol, Grismer and Pant and the Third Country National Plan
(“TCN”)
for Messrs. Creed and Eaton which are described in more detail beginning at page 71 under the heading
“Nonqualified Deferred Compensation”.

Also listed in this column for Messrs. Creed, Gibbs and Russell are the amounts of aggregate change in actuarial present
values of their accrued benefits under all actuarial pension plans during the 2016 fiscal year (using interest rate and mortality
assumptions consistent with those used in the Company’s financial statements). Mr. Creed is not an active participant in the
Retirement Plan but maintains a balance in the Retirement Plan from the two years (2002 and 2003) during which he was a
participant and for 2016 the increase in actuarial value was $17,493. For Mr. Gibbs and Mr. Russell, the actuarial present
value of their benefits under the pension plan increased $134,337 and $81,798, respectively, during the 2016 fiscal year. In
addition, for Mr. Gibbs and Mr. Russell the actuarial present value of their benefits under the Yum! Brands Pension
Equalization Plan (“PEP”)
increased $442,816 and $80,609, respectively, during the 2016 fiscal year. Messrs. Niccol,
Kesselman, Eaton, Grismer and Pant, were hired after September 30, 2001, and are ineligible for the Company’s actuarial
pension plans. See the Pension Benefits Table at page 68 for a detailed discussion of the Company’s pension benefits.

(7) Amounts in this column are explained in the All Other Compensation Table and footnotes to that table, which follows.
(8) Messrs. Gibbs, Kesselman, Eaton and Russell became NEOs in 2016. No amounts are reported for them for 2014 and 2015
since they were not NEOs for those years. Mr. Niccol became an NEO in 2015. No amounts are reported for him for 2014
since he was not an NEO for that year.

(9) Mr. Gibbs was Chief Executive Officer of the Company’s Pizza Hut Division prior to being named President and Chief
Financial Officer of the Company on May 2, 2016. Mr. Grismer resigned from his position as Chief Financial Officer effective
February 19, 2016. Mr. Russell served as Interim Chief Financial Officer of
the Company from February 19, 2016
(Mr. Grismer’s departure date) until May 2, 2016 (when Mr. Gibbs was appointed). Mr. Kesselman joined the Company
February 1, 2016 as General Counsel and Corporate Secretary. Mr. Pant was the Chief Executive Officer of the Company’s
China Division until the Separation on October 31, 2016. See “Compensation Discussion and Analysis” at pages 33 to 59 for
additional information.

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YUM! BRANDS, INC. - 2017 Proxy Statement 61

EXECUTIVE COMPENSATION

All Other Compensation Table

The following table contains a breakdown of
Compensation in the Summary Compensation Table above for 2016.

the compensation and benefits included under All Other

Name
(a)
Creed
Gibbs
Niccol
Kesselman
Eaton
Russell
Grismer
Pant

Perquisites and
other personal
benefits
($)(1)
(b)
84,379
2,394
—
—
—
29,000
—
95,246

Tax
Reimbursements
($)(2)
(c)
—
—
—
—
14,912
—
582,963
—

Insurance
premiums
($)(3)
(d)
18,383
4,167
3,781
2,853
9,692
1,775
990
16,230

LRP/TCN
Contributions
($)(4)
(e)
440,625
—
152,000
78,008
240,000

25,967
358,333

Other
($)(5)
(f)
1,085
408
10,279
2,745
23,686
— 2,461
500
27,491

Total
($)
(g)
544,472
6,969
166,060
83,606
288,290
33,236
610,420
497,300

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(1) Amounts in this column include for Mr. Creed: incremental cost for the personal use of Company aircraft ($84,379) – we
calculate the incremental cost to the Company of any personal use of Company aircraft based on the cost of fuel, trip-
related maintenance, crew travel, on board catering, landing and license fees, “dead head” costs of flying planes to and from
locations for personal use, and contract labor; for Mr. Gibbs: personal use of Company aircraft ($2,394); for Mr. Russell: car
allowance ($24,000) and perquisite allowance ($5,000); for Mr. Pant: housing allowance ($95,246).

(2) Amounts in this column reflect payments to the executive of tax reimbursements. For Mr. Eaton, this amount represents
Company-provided tax reimbursement for relocation expense. For Mr. Grismer, this amount represents the Company-
provided tax reimbursement under the company’s tax equalization program for United Kingdom income taxes incurred as a
result of his exercise of SARs awarded and vested while he was assigned to the company’s United Kingdom business unit.
(3) These amounts reflect the income each executive was deemed to receive from IRS tables related to Company-provided life
insurance in excess of $50,000. The Company provides every salaried employee with life insurance coverage up to one
times the employee’s salary plus target bonus.

(4) For Messrs. Niccol, Kesselman, Grismer, and Pant this column represents the Company’s annual allocations to the LRP, an
unfunded, unsecured account based retirement plan. For Mr. Creed and Mr. Eaton, this column represents the Company’s
annual allocation to the TCN, an unfunded, unsecured account based retirement plan.

(5) This column reports the total amount of other benefits provided, none of which individually exceeded the greater of $25,000
or 10% of the total amount of these benefits and the perquisites and other personal benefits shown in column (b) for each
NEO. These other benefits include: personal use of Company aircraft, annual physicals, gift reimbursements, tax preparation
assistance and relocation.

62 YUM! BRANDS, INC. - 2017 Proxy Statement

EXECUTIVE COMPENSATION

Grants of Plan-Based Awards

The following table provides information on SARs, RSUs and PSUs granted in 2016 to each of the Company’s
NEOs. The full grant date fair value of these awards is shown in the Summary Compensation Table at page 60.

Estimated Future Payouts
Under Non-Equity Incentive
Plan Awards(1)

Estimated Future Payouts
Under Equity Incentive Plan
Awards(2)

Grant
Date
(b)

Threshold
($)
(c)

Target
($)
(d)

Maximum
($)
(e)

Threshold
(#)
(f)

Target
(#)
(g)

Maximum
(#)
(h)

All Other
Stock
Awards:
Number
of Shares
of Stock
Units
(#)
(i)

All Other
Option/
SAR
Awards;
Number of
Securities
Underlying
Options
(#)(3)
(j)

Exercise
or Base
Price of
Option/
SAR
Awards
($/Sh)(4)
(k)

Grant
Date Fair
Value
($)(5)
(l)

Name
(a)

Creed

Gibbs

Niccol

0 1,762,500 5,287,500

0

800,000 2,400,000

0

800,000 2,400,000

2/5/2016

2/5/2016

2/5/2016

11/7/2016

2/5/2016

2/5/2016

2/5/2016

5/20/2016

11/7/2016

2/5/2016

2/5/2016

2/5/2016

2/5/2016

11/7/2016

— 21,503

— 64,506

43,006

64,506

— 5,376

10,752

— 24,190

24,190

— 5,376

— 24,190

10,752

24,190

Kesselman

2/5/2016

0

488,750 1,466,250

315,790

69.76 4,500,008

1,500,049

4,000,017

78,948

69.76 1,125,009

375,030

32,238

79.60

500,011

1,500,022

78,948

35,088

69.76 1,125,009

69.76

500,004

375,030

1,500,022

63,158

35,088

69.76

69.76

900,002

500,004

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2/5/2016

2/5/2016

2/5/2016

11/7/2016

2/5/2016

2/5/2016

2/5/2016

11/7/2016
2/5/2016

2/5/2016

2/5/2016

2/5/2016

2/19/2016

2/19/2016

2/19/2016

2/19/2016

2/5/2016

2/5/2016

Eaton

Russell

Grismer

Pant

14,335(6)

— 4,301

— 16,127

8,602

16,127

1,000,010

300,038

1,000,035

0

800,000 2,400,000

0

243,750

731,250

— 5,376

— 24,190

10,752

24,190

—

—

—

—

—

—

0 1,054,167 3,162,500

—

78,948

69.76 1,125,009

375,030

1,500,022

17,434

17,434

69.76

69.76

248,435

248,435

45,462

18,943

42,292

79,047

62.93

62.93

70.54

73.93

388,951

162,063

168,983

210,590

210,527

69.76 3,000,010

(1) Amounts in columns (c), (d) and (e) provide the minimum amount, target amount and maximum amount payable as annual
incentive compensation under the Yum Leaders’ Bonus Program based on the Company’s performance and on each
executive’s individual performance during 2016. The actual amount of annual incentive compensation awards are shown in
column (g) (and columns (e) and (g) for Mr. Russell) of the Summary Compensation Table on page 60. The performance
measurements, performance targets, and target bonus percentages are described in the CD&A beginning on page 33 under
the discussion of annual incentive compensation.

(2) Reflects grants of PSU awards subject to performance-based vesting conditions in 2016. The PSU awards granted
February 5, 2016 vest on December 31, 2018 and PSU award payouts are subject to the Company’s achievement of

YUM! BRANDS, INC. - 2017 Proxy Statement 63

EXECUTIVE COMPENSATION

specified relative total shareholder return (“TSR”) rankings against its peer group (which is the S&P 500) during the
performance period ending on December 31, 2018. The performance target for all the PSU awards granted to the NEOs on
February 5, 2016 is a 50% TSR percentile ranking for the Company, determined by comparing the Company’s relative TSR
ranking against its peer group as measured at the end of the performance period. If the 50% TSR percentile ranking target is
achieved, 100% of the PSU award will pay out in shares of Company stock, subject to executive’s election to defer PSU
awards into the EID Program. If less than 30% TSR percentile ranking is achieved, there will be no payout. If the Company’s
TSR percentile ranking is 75% or higher, PSU awards pay out at the maximum, which for the February 2016 awards, is
200% of target. The terms of the PSU awards provide that in case of a change in control during the first year of award,
shares will be distributed assuming target performance was achieved subject to reduction to reflect the portion of the
performance period following the change in control. In case of a change in control after the first year of the award, shares will
be distributed assuming performance at the greater of target level or projected level at the time of the change in control
subject to reduction to reflect the portion of the performance period following the change in control. The PSU awards
granted on November 7, 2016 are Launch Grants (described in detail on page 44) that will pay out at the close of the
performance period (December 31, 2019) if specified General and Administrative Expense reductions are made by year-end
2019 and/or Company store ownership levels are reduced to meet applicable targets by year-end 2018. The terms of the
launch grant PSU awards provide that if a Change in Control occurs during the performance period and the award recipient
is involuntarily terminated upon or following the Change in Control and during the performance period, then the award
recipient will receive the number of shares that would have been received if the target level of performance had been
achieved for the entire performance period, subject to a pro rata reduction to reflect the portion of the performance period
following such recipient’s post-change in control termination.

(3) Amounts in this column reflect the number of SARs and granted to executives during the Company’s 2016 fiscal year. SARs
allow the grantee to receive the number of shares of YUM common stock that is equal in value to the appreciation in YUM
common stock with respect to the number of SARs granted from the date of grant to the date of exercise. For each
executive, grants were made on February 5, 2016. Mr. Gibbs also received a CEO Award grant on May 20, 2016, following
his appointment as CFO. The February 5, 2016 SAR grants made to executives and the May 20, 2016 grant made to
Mr. Gibbs become exercisable in equal
installments on the first, second, third and fourth anniversaries of the grant date.
Messrs. Niccol and Russell also received CEO Award grants on February 5, 2016, which become exercisable after 5 years
from the grant date. The terms of each SAR grant provide that, in case of a change in control, if an executive is employed on
the date of a change in control and is involuntarily terminated on or within two years following the change in control (other
than by the Company for cause) then all outstanding awards become exercisable immediately.
Executives who have attained age 55 with 10 years of service who terminate employment may exercise SARs that were
vested on their date of termination through the expiration dates of the SARs (generally, the tenth anniversary following the
SARs grant dates). Vested SARs of grantees who die may also be exercised by the grantee’s beneficiary through the
expiration dates of the vested SARs and the grantee’s unvested SARs expire on the grantee’s date of death. If a grantee’s
employment is terminated due to gross misconduct, the entire award is forfeited. For other employment terminations, all
vested or previously exercisable SARs as of the last day of employment must be exercised within 90 days following
termination of employment.

(4) The exercise price of the SARs granted in 2016 equals the closing price of YUM common stock on their respective grant

dates.

(5) Amounts in this column reflect the full grant date fair value of the PSU awards shown in column (g), the RSU awards shown
in column (i), and the SARs shown in column (j). The grant date fair value is the amount that the Company is expensing in its
financial statements over the award’s vesting schedule. For PSUs granted February 5, 2016 and November 7, 2016, fair
value is calculated by multiplying the per unit value of the award ($69.76 and $62.01, respectively) by the target number of
units corresponding to the most probable outcome of performance conditions on the grant date. For SARs granted
February 5, 2016, fair value of $14.25 was calculated using the Black-Scholes value on the February 5, 2016 grant date. For
SARs granted to Mr. Gibbs on May 20, 2016, fair value of $15.51 was calculated using the Black-Scholes value on the
May 20, 2016 grant date. For RSUs granted February 5, 2016, fair value is calculated by multiplying the per unit value of the
award ($69.76) by the target number of units. For Mr. Grismer, this amount in 2016 includes the fair value of awards
information regarding valuation assumptions of
($930,587) accelerated under his letter of understanding. For additional
SARs, see the discussion of stock awards and option awards contained in Part II, Item 8, “Financial Statements and
Supplementary Data” of the 2016 Annual Report in Notes to Consolidated Financial Statements at Note 16, “Share-based
and Deferred Compensation Plans.”

(6) This amount reflects a sign-on RSU grant Mr. Kesselman received on February 5, 2016.

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64 YUM! BRANDS, INC. - 2017 Proxy Statement

EXECUTIVE COMPENSATION

Outstanding Equity Awards at Year-End

The following table shows the number of shares covered by exercisable and unexercisable SARs, and unvested
RSUs and PSUs held by the Company’s NEOs on December 31, 2016.

Option/SAR Awards(1)

Stock Awards

Name
(a)
Creed

Gibbs

Number of
Securities
Underlying
Unexercised
Options/
SARs (#)
Exercisable
(c)

Number of
Securities
Underlying
Unexercised
Options/
SARs (#)
Unexercisable
(d)

Grant
Date
(b)

Option/
SAR
Exercise
Price
($)
(e)

Option/
SAR
Expiration
Date
(f)

Number
of Shares
or Units
of Stock
That
Have Not
Vested
(#)(2)
(g)

Market
Value of
Shares or
Units of
Stock That
Have Not
Vested
($)(3)
(h)

Equity
incentive
plan
awards:
Number of
unearned
shares,
units
or other
rights
that
have not
vested(4)
(i)

Equity
incentive
plan
awards:
market or
payout
value of
unearned
shares,
units
or other
rights that
have not
vested
(j)

1/24/2008*
2/5/2009*
2/5/2010*
2/4/2011*
2/8/2012*
2/6/2013*
2/5/2014*
2/5/2014*
2/6/2015*
2/5/2016*
1/24/2008**
2/5/2009**
2/5/2010**
2/4/2011**
2/8/2012**
2/6/2013**
2/5/2014**
2/5/2014**
2/6/2015**
2/5/2016**

9/20/2007*
1/24/2008*
2/5/2009*
2/5/2009*
2/5/2010*
5/20/2010*
2/4/2011*
2/8/2012*
2/6/2013*
2/6/2013*
2/5/2014*
2/5/2014*
2/6/2015*
2/5/2016*
5/20/2016*
9/20/2007**
1/24/2008**
2/5/2009**
2/5/2009**
2/5/2010**
5/20/2010**
2/4/2011**
2/8/2012**
2/6/2013**
2/6/2013**
2/5/2014**
2/5/2014**
2/6/2015**
2/5/2016**
5/20/2016**

105,653
166,849
169,793
120,564
81,670
67,316
38,512
—
48,149
—
105,665
166,880
169,875
120,562
81,771
67,334
38,573
—
48,164
—

18,381
26,414
33,370
8,343
31,128
24,161
30,141
24,501
28,048
—
20,358
—
15,492
—
—
18,382
26,417
33,376
8,344
31,143
24,174
30,140
24,531
28,056
—
20,391
—
15,497
—
—

— $ 26.56 1/24/2018
2/5/2019
— $ 20.85
2/5/2020
— $ 23.48
2/4/2021
— $ 35.10
2/8/2022
— $ 45.88
22,439(i) $ 44.81
2/6/2023
38,513(ii) $ 50.22
2/5/2024
67,864(iii) $ 50.22
2/5/2024
144,448(iv) $ 52.64
2/6/2025
311,511(v) $ 49.66
2/5/2026
— $ 11.26 1/24/2018
2/5/2019
— $ 8.84
2/5/2020
— $ 9.96
2/4/2021
— $ 14.88
2/8/2022
— $ 19.46
22,445(i) $ 19.00
2/6/2023
38,574(ii) $ 21.30
2/5/2024
67,972(iii) $ 21.30
2/5/2024
144,494(iv) $ 22.32
2/6/2025
311,824(v) $ 21.06
2/5/2026

— $ 24.32 9/20/2017
— $ 26.56 1/24/2018
2/5/2019
— $ 20.85
2/5/2019
— $ 20.85
— $ 23.48
2/5/2020
— $ 28.22 5/20/2020
2/4/2021
— $ 35.10
2/8/2022
— $ 45.88
9,350(i) $ 44.81
2/6/2023
37,398(vi) $ 44.81
2/6/2023
20,360(ii) $ 50.22
2/5/2024
2/5/2024
33,932(iii) $ 50.22
46,476(iv) $ 52.64
2/6/2025
77,878(v) $ 49.66
2/5/2026
31,838(vii) $ 56.67 5/20/2026
— $ 10.31 9/20/2017
— $ 11.26 1/24/2018
2/5/2019
— $ 8.84
2/5/2019
— $ 8.84
— $ 9.96
2/5/2020
— $ 11.97 5/20/2020
2/4/2021
— $ 14.88
2/8/2022
— $ 19.46
9,352(i) $ 19.00
2/6/2023
37,408(vi) $ 19.00
2/6/2023
2/5/2024
20,392(ii) $ 21.30
33,986(iii) $ 21.30
2/5/2024
46,491(iv) $ 22.32
2/6/2025
77,956(v) $ 21.06
2/5/2026
31,871(vii) $ 24.03 5/20/2026

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—

—

167,798 10,626,647

4,328

274,092

49,278

3,120,776

YUM! BRANDS, INC. - 2017 Proxy Statement 65

EXECUTIVE COMPENSATION

Option/SAR Awards(1)

Stock Awards

Name
(a)
Niccol

Number of
Securities
Underlying
Unexercised
Options/
SARs (#)
Exercisable
(c)
60,403
40,188
32,668
28,048
—
20,358
15,492
—
—
—
60,436
40,188
32,708
28,056
—
20,391
15,497
—
—
—

Grant
Date
(b)
5/20/2010*
2/4/2011*
2/8/2012*
2/6/2013*
5/15/2013*
2/5/2014*
2/6/2015*
2/6/2015*
2/5/2016*
2/5/2016*
5/20/2010**
2/4/2011**
2/8/2012**
2/6/2013**
5/15/2013**
2/5/2014**
2/6/2015**
2/6/2015**
2/5/2016**
2/5/2016**

Number of
Securities
Option/
Underlying
Option/
SAR
Unexercised
SAR
Exercise
Options/
Expiration
Price
SARs (#)
Date
($)
Unexercisable
(f)
(e)
(d)
— $ 28.22 5/20/2020
2/4/2021
— $ 35.10
2/8/2022
— $ 45.88
2/6/2023
9,350(i) $ 44.81
36,084(viii) $ 49.78 5/15/2023
2/5/2024
20,360(ii) $ 50.22
2/6/2025
46,476(iv) $ 52.64
2/6/2025
67,637(ix) $ 52.64
2/5/2026
77,878(v) $ 49.66
2/5/2026
34,612(x) $ 49.66
— $ 11.97 5/20/2020
2/4/2021
— $ 14.88
2/8/2022
— $ 19.46
2/6/2023
9,352(i) $ 19.00
36,114(viii) $ 21.11 5/15/2023
2/5/2024
20,392(ii) $ 21.30
2/6/2025
46,491(iv) $ 22.32
2/6/2025
67,658(ix) $ 22.32
2/5/2026
77,956(v) $ 21.06
2/5/2026
34,647(x) $ 21.06

Kesselman

2/5/2016*
2/5/2016**

—
—

96,914(v) $ 49.66
97,011(v) $ 21.06

2/5/2026
2/5/2026

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Eaton

Russell

2/5/2010*
2/4/2011*
2/8/2012*
2/6/2013*
2/5/2014*
2/6/2015*
2/5/2016*
2/5/2010**
2/4/2011**
2/8/2012**
2/6/2013**
2/5/2014**
2/6/2015**
2/5/2016**

2/5/2009*
2/5/2010*
2/4/2011*
2/4/2011*
2/8/2012*
2/6/2013*
2/5/2014*
2/6/2015*
2/6/2015*
2/5/2016*
2/5/2016*
2/5/2009**
2/5/2010**
2/4/2011**
2/4/2011**
2/8/2012**
2/6/2013**
2/5/2014**
2/6/2015**
2/6/2015**
2/5/2016**
2/5/2016**

141,493
120,564
73,503
50,487
32,066
16,917
—
141,562
120,562
73,593
50,501
32,116
16,922
—

15,183
12,876
12,961
10,047
11,434
8,415
6,786
3,381
—
—
—
15,186
12,882
12,960
10,047
11,448
8,417
6,797
3,382
—
—
—

— $ 23.48
— $ 35.10
— $ 45.88
16,830(i) $ 44.81
32,066(ii) $ 50.22
50,752(iv) $ 52.64
77,878(v) $ 49.66
— $ 9.96
— $ 14.88
— $ 19.46
16,834(i) $ 19.00
32,117(ii) $ 21.30
50,768(iv) $ 22.32
77,956(v) $ 21.06

— $ 20.85
— $ 23.48
— $ 35.10
— $ 35.10
— $ 45.88
2,805(i) $ 44.81
6,787(ii) $ 50.22
10,146(iv) $ 52.64
13,527(xi) $ 52.64
17,197(v) $ 49.66
17,197(x) $ 49.66
— $ 8.84
— $ 9.96
— $ 14.88
— $ 14.88
— $ 19.46
2,806(i) $ 19.00
6,798(ii) $ 21.30
10,149(iv) $ 22.32
13,531(xi) $ 22.32
17,215(v) $ 21.06
17,215(x) $ 21.06

2/5/2020
2/4/2021
2/8/2022
2/6/2023
2/5/2024
2/6/2025
2/5/2026
2/5/2020
2/4/2021
2/8/2022
2/6/2023
2/5/2024
2/6/2025
2/5/2026

2/5/2019
2/5/2020
2/4/2021
2/4/2021
2/8/2022
2/6/2023
2/5/2024
2/6/2025
2/6/2025
2/5/2026
2/5/2026
2/5/2019
2/5/2020
2/4/2021
2/4/2021
2/8/2022
2/6/2023
2/5/2024
2/6/2025
2/6/2025
2/5/2026
2/5/2026

66 YUM! BRANDS, INC. - 2017 Proxy Statement

Equity
incentive
plan
awards:
market or
payout
value of
unearned
shares,
units
or other
rights
that have
not
vested
(j)

Equity
incentive
plan
awards:
Number of
unearned
shares,
units
or other
rights
that
have not
vested(4)
(i)

Number
of Shares
or Units
of Stock
That
Have Not
Vested
(#)(2)
(g)

Market
Value of
Shares or
Units of
Stock That
Have Not
Vested
($)(3)
(h)

12,706

764,773

49,278 3,120,776

14,614*
14,491**

925,505*
378,505**

28,341 1,794,836

—

—

50,180 3,177,899

2,990

189,357

—

—

EXECUTIVE COMPENSATION

Option/SAR Awards(1)

Stock Awards

Equity
incentive
plan
awards:
market or
payout
value of
unearned
shares,
units
or other
rights
that have
not
vested
(j)
—

Equity
incentive
plan
awards:
Number of
unearned
shares,
units
or other
rights
that
have not
vested(4)
(i)
—

Number
of Shares
or Units
of Stock
That
Have Not
Vested
(#)(2)
(g)
—

Market
Value of
Shares or
Units of
Stock That
Have Not
Vested
($)(3)
(h)
—

—

—

13,942

882,947

Option/
SAR
Expiration
Date
(f)

Option/
SAR
Exercise
Price
($)
(e)

Number of
Securities
Underlying
Unexercised
Options/
SARs (#)
Unexercisable
(d)
—
1/24/2018
— $ 26.56
1/24/2018
— $ 26.56
2/5/2019
— $ 20.85
2/5/2020
— $ 23.48
2/4/2021
— $ 35.10
— $ 38.33 11/18/2021
2/8/2022
— $ 45.88
2/6/2023
22,439(i) $ 44.81
2/5/2024
41,736(ii) $ 50.22
2/6/2025
65,950(iv) $ 52.64
207,674(v) $ 49.66
2/5/2026
1/24/2018
— $ 11.26
1/24/2018
— $ 11.26
2/5/2019
8.84
— $
2/5/2020
— $
9.96
— $ 14.88
2/4/2021
— $ 16.25 11/18/2021
2/8/2022
— $ 19.46
22,445(i) $ 19.00
2/6/2023
2/5/2024
41,803(ii) $ 21.30
65,970(iv) $ 22.32
2/6/2025
2/5/2026
207,883(v) $ 21.06

Name
(a)
Grismer
Pant

Number of
Securities
Underlying
Unexercised
Options/
SARs (#)
Exercisable
(c)
—
52,827
34,703
133,479
113,195
100,469
93,673
114,338
67,316
41,736
21,983
—
52,833
34,707
133,503
113,250
100,468
93,672
114,478
67,334
41,802
21,990
—

Grant Date
(b)

1/24/2008*
1/24/2008*
2/5/2009*
2/5/2010*
2/4/2011*
11/18/2011*
2/8/2012*
2/6/2013*
2/5/2014*
2/6/2015*
2/5/2016*
1/24/2008**
1/24/2008**
2/5/2009**
2/5/2010**
2/4/2011**
11/18/2011**
2/8/2012**
2/6/2013**
2/5/2014**
2/6/2015**
2/5/2016**

YUM Awards
YUM China Awards

*
**
(1) The actual vesting dates for unexercisable awards are as follows:

(i) Remainder of unexercisable awards will vest on February 6, 2017.
(ii) One-half of the unexercisable award will vest on each of February 5, 2017 and 2018.
(iii) Unexercisable award will vest on February 5, 2019.
(iv) One-third of the unexercisable award will vest on each of February 6, 2017, 2018, and 2019.
(v) One-fourth of the unexercisable award will vest on each of February 5, 2017, 2018, 2019, and 2020.
(vi) Unexercisable award will vest on February 6, 2017.
(vii) One-fourth of the unexercisable award will vest on each of May 20, 2017, 2018, 2019, and 2020.
(viii) Unexercisable award will vest on May 15, 2018.
(ix) Unexercisable award will vest on February 6, 2020.
(x) Unexercisable award will vest on February 5, 2021.
(xi) Unexercisable award will vest on February 6, 2019.

(2) For Messrs. Gibbs, Niccol and Russell, this amount represents deferrals of bonuses into the EID Program’s Matching Stock
Fund. The amount represents the deferral of Mr. Gibbs’ 2014 bonus; Mr. Niccol’s 2014 bonus and Mr. Russell’s 2014 and
2015 bonuses. For Mr. Kesselman, these amounts represent a 2016 sign-on bonus RSU award that vests one-third each
year over three years.

(3) The market value of the YUM awards are calculated by multiplying the number of shares covered by the award by $63.33,
the closing price of YUM stock on the NYSE on December 30, 2016. The market value of the Yum China awards are
calculated by multiplying the number of shares covered by the award by $26.12, the closing price of Yum China stock on
the NYSE on December 30, 2016.

(4) The awards reflected in this column are unvested performance-based PSU awards with three-year performance periods
that are scheduled to vest on December 31, 2017 or December 31, 2018 if the performance targets are met. Also reflected
in this column are the unvested performance-based Launch Grant PSU awards, which are scheduled to vest on
December 31, 2019 if the performance targets are met. In accordance with SEC rules, the PSU awards are reported at
their maximum payout value.

YUM! BRANDS, INC. - 2017 Proxy Statement 67

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EXECUTIVE COMPENSATION

Option Exercises and Stock Vested

The table below shows the number of shares of YUM common stock acquired during 2016 upon exercise of stock
option and SAR awards and vesting of stock awards in the form of RSUs and PSUs, each including accumulated
dividends and before payment of applicable withholding taxes and broker commissions. There was no payout with
respect to the 2013 PSU awards for the 2013-2015 performance cycle because the average EPS during the
performance cycle did not reach the required minimum average growth threshold.

Name
(a)
Creed

Gibbs

Niccol

Kesselman

Eaton

Russell

Grismer

Pant

Option/SAR Awards
Number
of Shares
Acquired on
Exercise
(#)
(b)
—

Value
Realized on
Exercise
($)
(c)
—

Stock Awards

Number
of Shares
Acquired on
Vesting
(#)
(d)
4,881(1)

Value
realized on
Vesting
($)
(e)
309,114

14,487

1,302,696

8,972(2)

625,887

—

—

—

—

246,864

21,834,714

8,605

774,515

168,779

13,181,216

17,165(2)

1,197,430

—

4,130(1)

1,617(2)

—

—

261,553

112,802

—

91,228

8,210,621

5,256(1)

332,862

(1) For each of Messrs. Creed, Eaton and Pant this amount represents PSUs that vested on December 31, 2016 with respect

to the 2014-2016 performance period and will payout in 2017.

(2) For each of Messrs. Gibbs, Niccol and Russell this amount represents the deferral of the 2013 cash incentive award, which

was deferred into RSUs under the EID program in 2014 and vested in 2016.

Pension Benefits

The table below shows the present value of accumulated benefits payable to each of the NEOs, including the
number of years of service credited to each NEO, under the YUM! Brands Retirement Plan (“Retirement Plan”), and
the YUM! Brands Pension Equalization Plan (“PEP”) determined using interest rate and mortality rate assumptions
consistent with those used in the Company’s financial statements.

2016 FISCAL YEAR PENSION BENEFITS TABLE

Name
(a)
Creed(i)

Gibbs

Niccol(ii)
Kesselman(ii)
Eaton(ii)
Russell

Grismer(ii)
Pant(ii)

Plan Name
(b)
Qualified Retirement Plan(1)
PEP(2)
Qualified Retirement Plan(1)
PEP(2)
—
—
—
Qualified Retirement Plan(1)
PEP(2)
—
—

Number of Years of
Credited Service
(#)
(c)
2
—
28
28
—
—
—
17
17
—
—

Present Value of
Accumulated Benefit(3)
($)
(d)
174,526
—
893,195
2,969,767
—
—
—
447,570
505,859
—
—

Payments During
Last Fiscal Year
($)
(e)
—
—
—
—
—
—
—
—
—
—
—

68 YUM! BRANDS, INC. - 2017 Proxy Statement

EXECUTIVE COMPENSATION

(i) Mr. Creed is not an active participant in the Retirement Plan but maintains a balance in the Retirement Plan for the two years
(2002 and 2003) during which he was a participant in the plan. As discussed at page 52, Mr. Creed participates in the Third
Country National plan, an unfunded, unsecured deferred account-based retirement plan.

(ii) Messrs. Niccol, Kesselman, Eaton, Grismer and Pant are not accruing benefits under these plans because each was hired
after September 30, 2001 and is therefore ineligible for these benefits. As discussed at page 52, they each participate in the
LRP.

(1) YUM! Brands Retirement Plan

Final Average Earnings

The Retirement Plan provides an integrated program of
retirement benefits for salaried employees who were hired
by the Company prior
to October 1, 2001. The
Retirement Plan replaces the same level of pre-retirement
pensionable earnings for all similarly situated participants.
The Retirement Plan is a tax qualified plan, and it is
designed to provide the maximum possible portion of this
integrated benefit on a tax qualified and funded basis.

Benefit Formula

Benefits under the Retirement Plan are based on a
participant’s final average earnings (subject to the limits
under Internal Revenue Code Section 401(a)(17)) and
service under the plan. Upon termination of employment,
a participant’s normal retirement benefit from the plan is
equal to

A. 3% of Final Average Earnings times Projected Service up

to 10 years of service, plus

B. 1% of Final Average Earnings times Projected Service in

excess of 10 years of service, minus

C. 0.43% of Final Average Earnings up to Social Security
covered compensation multiplied by Projected Service
up to 35 years of service

the result of which is multiplied by a fraction,
the
numerator of which is actual service as of date of
termination, and the denominator of which is the
participant’s Projected Service.

Projected Service is the service that the participant
would have earned if he had remained employed with
the Company until his normal retirement age (generally
age 65).

If a participant leaves employment after becoming eligible
for early or normal retirement, benefits are calculated
using the formula above except
that actual service
attained at the participant’s retirement date is used in
place of Projected Service.

the participant’s base pay and annual

A participant’s final average earnings is determined
based on his highest
five consecutive years of
pensionable earnings. Pensionable earnings is the sum
incentive
of
compensation from the Company, including amounts
under the Yum Leaders’ Bonus Program. In general,
base pay includes salary, vacation pay, sick pay and
short term disability payments. Extraordinary bonuses
and lump sum payments made in connection with a
participant’s
termination of employment are not
included.

Vesting

A participant receives a year of vesting service for each
year of employment with the Company. A participant is
0% vested until he has been credited with at least five
years of vesting service. Upon attaining five years of
vesting service, a participant becomes 100% vested.
All NEOs eligible for the Retirement Plan are 100%
vested.

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Normal Retirement Eligibility

A participant is eligible for normal retirement following
the later of age 65 or 5 years of vesting service.

Early Retirement Eligibility and Reductions

A participant
is eligible for early retirement upon
reaching age 55 with 10 years of vesting service. A
the requirements for early
participant who has met
retirement and who elects to begin receiving payments
from the plan prior to age 62 will receive a reduction of
1/12 of 4% for each month benefits begin before
age 62. Benefits are unreduced at age 62.

YUM! BRANDS, INC. - 2017 Proxy Statement 69

EXECUTIVE COMPENSATION

The table below shows when each of the NEOs became eligible for early retirement and the estimated lump sum
value of the benefit each participant would receive from YUM plans (both qualified and non-qualified) if he retired
from the Company on December 31, 2016 and received a lump sum payment.

Name
Gregg Creed
David W. Gibbs
David E. Russell

(1) The Retirement Plan
(2) PEP

Earliest Retirement
Date

January 1, 2017 $
April 1, 2018 $
September 1, 2024 $

Estimated Lump
Sum from a
Qualified Plan(1)
207,731
1,464,614 $
1,391,853 $

Estimated Lump
Sum from a Non-
Qualified Plan(2)

Total Estimated
Lump Sums
207,731
6,325,579
2,836,727

— $
4,860,965 $
1,444,874 $

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The estimated lump sum values in the table above are
calculated assuming no increase in the participant’s Final
Average Earnings. The lump sums are estimated using
the mortality table and interest rate assumptions in the
Retirement Plan for participants who would actually
commence benefits on January 1, 2017. Actual
lump
sums may be higher or lower depending on the mortality
table and interest rate in effect at the time of distribution
and the participant’s Final Average Earnings at his date of
retirement.

Lump Sum Availability

Lump sum payments are available to participants who
meet the requirements for early or normal retirement.
Participants who leave the Company prior to meeting the
requirements for Early or Normal Retirement must take
their benefits in the form of a monthly annuity and no
lump sum is available. When a lump sum is paid from the
plan, it is calculated based on actuarial assumptions for
lump sums
Internal Revenue Code
Section 417(e)(3).

required by

(2) PEP

The PEP is an unfunded, non-qualified plan that
complements the Retirement Plan by providing benefits
that federal tax law bars providing under the Retirement
Plan. Benefits are generally determined and payable
under the same terms and conditions as the Retirement
Plan (except as noted below) without regard to federal tax
limitations on amounts of includible compensation and
maximum benefits. Benefits paid are reduced by the
value of benefits payable under the Retirement Plan.

Participants who earned at
least $75,000 during
calendar year 1989 are eligible to receive benefits

70 YUM! BRANDS, INC. - 2017 Proxy Statement

the Retirement Plan’s pre-1989
calculated under
formula,
if this calculation results in a larger benefit
from the PEP. Mr. Gibbs qualifies for benefits under
this formula. This formula is similar
to the formula
described above under the Retirement Plan except that
part C of the formula is calculated as follows:

1-2/3% of an estimated primary Social Security
amount multiplied by Projected Service up to 30 years

PEP retirement distributions are always paid in the form
of a lump sum. In the case of a participant whose
benefits are payable based on the pre-1989 formula,
the lump sum value is calculated as the actuarial
equivalent to the participant’s 50% Joint and Survivor
Annuity with no reduction for survivor coverage. In all
other cases, lump sums are calculated as the actuarial
life only annuity.
equivalent of
the participant’s
Participants who terminate employment prior
to
meeting eligibility for Early or Normal Retirement must
take their benefits from this plan in the form of a
monthly annuity

(3) Present Value of Accumulated Benefits

For all plans, the Present Value of Accumulated Benefits
(determined as of December 31, 2016)
is calculated
assuming that each participant is eligible to receive an
unreduced benefit payable in the form of a single lump
sum at age 62. This is consistent with the methodologies
used in financial accounting calculations. In addition, the
economic assumptions for the lump sum interest rate,
post retirement mortality, and discount rate are also
consistent with those used in financial accounting
calculations at each measurement date.

Nonqualified Deferred Compensation

EXECUTIVE COMPENSATION

unsecured
plans.

reflected in the Nonqualified Deferred
Amounts
Compensation table below are provided for under the
Company’s EID, LRP and TCN plans. These plans are
account-based
unfunded,
year,
calendar
For
compensation
participants are permitted under the EID Program to
defer up to 85% of their base pay and up to 100% of
incentive award. As discussed beginning
their annual
at page 52, Messrs. Niccol, Kesselman, Pant and
Grismer were or are eligible to participate in the LRP.

deferred,
each

EID Program

Deferred Investments under the EID Program. Amounts
deferred under the EID Program may be invested in the
following phantom investment alternatives (12 month
investment returns, as of December 31, 2016, are
shown in parentheses):

• YUM! Stock Fund (23.98%*)

• YUM! Matching Stock Fund (23.98%*)

• S&P 500 Index Fund (11.91%)

• Bond Market Index Fund (2.55%)

• Stable Value Fund (1.66%)

is,

that

investments;

All of
the phantom investment alternatives offered
under the EID Program are designed to match the
they
performance of actual
provide market rate returns and do not provide for
preferential earnings. The S&P 500 index fund, bond
market index fund and stable value fund are designed
like-named funds
to track the investment return of
offered under the Company’s 401(k) Plan. The YUM!
Stock Fund and YUM! Matching Stock Fund track the
investment return of the Company’s common stock.
Participants may
the
investment alternatives on a quarterly basis except
(1) funds invested in the YUM! Stock Fund or YUM!
Matching Stock Fund may not be transferred once
invested in these funds and (2) a participant may only
elect to invest into the YUM! Matching Stock Fund at
the time the annual incentive deferral election is made.
In the case of the Matching Stock Fund, participants
who defer their annual
incentive into this fund acquire
additional phantom shares (RSUs) equal to 33% of the
RSUs received with respect to the deferral of their
incentive into the YUM! Matching Stock Fund
annual

between

transfer

funds

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(the additional RSUs are referred to as “matching
contributions”). The RSUs attributable to the matching
contributions are allocated on the same day the RSUs
attributable to the annual incentive are allocated, which
is the same day we make our annual stock
appreciation right grants. Eligible amounts attributable
to the matching contribution under the YUM! Matching
Stock Fund are included in column (c) below as
contributions by the Company (and represent amounts
actually credited to the NEO’s account during 2016).
Beginning with their 2009 annual
incentive award,
those who are eligible for PSU awards are no longer
eligible to participate in the Matching Stock Fund.

Fund

Stock

RSUs attributable to annual incentive deferrals into the
YUM! Matching
and matching
contributions vest on the second anniversary of the
grant (or upon a change of control of the Company, if
earlier) and are payable as shares of YUM common
stock pursuant to the participant’s deferral election.
Unvested RSUs held in a participant’s YUM! Matching
Stock Fund account are forfeited if
the participant
voluntarily terminates employment with the Company
within two years of the deferral date. If a participant
terminates employment involuntarily, the portion of the
account attributable to the matching contributions is
forfeited and the participant will receive an amount
equal to the amount of the original amount deferred. If
a participant dies or becomes disabled during the
restricted period,
fully vests in the
the participant
RSUs. Dividend equivalents are accrued during the
restricted period but are only paid if the RSUs vest. In
the case of a participant who has attained age 55 with
10 years of service, or age 65 with five years of service,
RSUs attributable to bonus deferrals into the YUM!
immediately and RSUs
Matching Stock Fund vest
attributable to the matching contribution vest on the
second anniversary of the deferral date.

Distributions under EID Program. When participants
elect to defer amounts into the EID Program, they also
select when the amounts ultimately will be distributed
to them. Distributions may either be made in a specific
year –whether or not employment has then ended – or
at a time that begins at or after
the executive’s
retirement, separation or termination of employment.

* Assumes dividends are not reinvested.

YUM! BRANDS, INC. - 2017 Proxy Statement 71

EXECUTIVE COMPENSATION

installments for up to 20 years.

Distributions can be made in a lump sum or quarterly
or annual
Initial
deferrals are subject to a minimum two year deferral. In
general, with respect to amounts deferred after 2005
or not fully vested as of January 1, 2005, participants
may change their distribution schedule, provided the
new elections satisfy the requirements of Section 409A
of the Internal Revenue Code. In general, Section 409A
requires that:

• Distribution schedules cannot be accelerated (other

than for a hardship)

• To delay a previously scheduled distribution,

– A participant must make an election at least one
year before the distribution otherwise would be
made, and

– The new distribution cannot begin earlier than five
the

it would have begun without

years after
election to re-defer.

With respect to amounts deferred prior to 2005, to
delay a distribution the new distribution cannot begin
until two years after it would have begun without the
election to re-defer.

Investments in the YUM! Stock Fund and YUM!
Matching Stock Fund are only distributed in shares of
Company stock.

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LRP

LRP Account Returns. The LRP provides an annual
earnings credit to each participant’s account based on
the value of participant’s account at the end of each

year. Under the LRP, Messrs. Niccol, Kesselman, Pant
and Grismer receive an annual earnings credit equal to
5%. The Company’s contribution (“Employer Credit”)
for 2016 was equal to 9.5% of salary plus target bonus
for Mr. Niccol and Mr. Grismer, 8% for Mr. Kesselman
and 20% for Mr. Pant.

Distributions under LRP. Under the LRP, participants
age 55 or older are entitled to a lump sum distribution
of their account balance in the quarter following their
separation of employment. Participants under age 55
with a vested LRP benefit combined with any other
deferred compensation benefits covered under Code
Section 409A exceeds $15,000, will not
receive a
distribution until the calendar quarter that follows the
participant’s 55th birthday.

TCN

TCN Account Returns. The TCN provides an annual
earnings credit to each participant’s account based on
the value of each participant’s account at the end of
each year. Under the TCN, Mr. Creed and Mr. Eaton
receive an annual earnings credit equal to 5%. For
Mr. Creed and Mr. Eaton, the Employer Credit for 2016
was equal to 15% of their salaries plus target bonuses.

Distributions under TCN. Under the TCN, participants
age 55 or older with a balance of $15,000 or more, are
entitled to a lump sum distribution of their account
balance in the quarter following their separation of
employment. Participants under age 55 who separate
employment with the Company will receive interest
annually and their account balance will be distributed in
the quarter following their 55th birthday.

Name
(a)
Creed
Gibbs
Niccol
Kesselman
Eaton
Russell
Grismer
Pant

Executive
Contributions
in Last FY
($)(1)
(b)
—
—
—
124,399
—
70,626
445,200
—

Registrant
Contributions
in Last FY
($)(2)
(c)
440,625
—
152,000
78,008
240,000
23,542
25,967
358,333

Aggregate
Earnings in
Last FY
($)(3)
(d)
1,758,680
684,771
832,526
3,531
1,271,429
130,120
649,140
1,884,922

Aggregate
Withdrawals/
Distributions
($)(4)
(e)
153,019
1,099,543
172,112
—
9,338
366,527
2,679,581
13,942

Aggregate
Balance at
Last FYE
($)(5)
(f)
11,929,749
2,900,007
4,673,271
205,939
8,141,007
462,086
1,776,776
13,737,731

(1) Amounts in column (b) reflect deferred amounts that were also reported as compensation in our Summary Compensation
Table filed last year or, would have been reported as compensation in our Summary Compensation Table last year if the
executive were a NEO (except in Mr. Kesselman’s case, it represents a deferral of his base salary into the EID Program).
(2) Amounts in column (c) reflect Company contributions for EID Program matching contribution, LRP and/or TCN allocation as
follows: Mr. Creed, $440,625 TCN allocation, Mr. Niccol, $152,000 LRP allocation, Mr. Kesselman, $78,008 LRP allocation,
Mr. Eaton, $240,000 TCN allocation, Mr. Russell, $23,542 EID matching contribution, Mr. Grismer, $25,967 LRP allocation
and Mr. Pant, $358,333 LRP allocation. See footnote 7 of the Summary Compensation Table for more detail.

72 YUM! BRANDS, INC. - 2017 Proxy Statement

EXECUTIVE COMPENSATION

(3) Amounts in column (d) reflect earnings during the last fiscal year on deferred amounts. All earnings are based on the
investment alternatives offered under the EID Program or the earnings credit provided under the LRP or the TCN described
in the narrative above this table. The EID Program earnings are market based returns and, therefore, are not reported in the
Summary Compensation Table. For Messrs. Niccol, Grismer and Pant, of their earnings reflected in this column, $13,144,
$19,860, $53,312 and, respectively, were deemed above market earnings accruing to each of their accounts under the LRP.
Mr. Pant’s earnings were prorated at ten months on account of the Separation. For Messrs. Creed and Eaton, of their
earnings reflected in this column, $38,607 and $30,853, respectively, were deemed above market earnings accruing to their
accounts under the TCN. For above market earnings on nonqualified deferred compensation, see the “Change in Pension
Value and Nonqualified Deferred Compensation Earnings” column of the Summary Compensation Table.

(4) All amounts shown in column (e) were distributed in accordance with the executive’s deferral election, except in the case of
the following amounts distributed to pay payroll taxes due upon their account balance under the EID Program, LRP or TCN
for 2016.

Creed
Gibbs
Niccol
Kesselman
Eaton
Russell
Grismer
Pant

17,144
27,290
71,193
—
9,338
13,045
1,100
13,942

(5) Amounts reflected in column (f) are the year-end balances for each executive under the EID Program, TCN and the LRP. As
required under SEC rules, below is the portion of the year-end balance for each executive which has previously been
reported as compensation to the executive in the Company’s Summary Compensation Table for 2016 and prior years.

Creed
Gibbs
Niccol
Kesselman
Eaton
Russell
Grismer
Pant

5,324,649
—
1,192,457
202,407
270,853
94,168
1,566,250
3,344,928

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Potential Payments Upon Termination or Change in Control

The information below describes and quantifies certain
compensation that would become payable under existing
plans and arrangements if the NEO’s employment had
terminated on December 31, 2016, given the NEO’s
compensation and service levels as of such date and, if
applicable, based on the Company’s closing stock price
on that date. These benefits are in addition to benefits
available generally to salaried employees, such as
distributions under the Company’s 401(k) Plan, retiree
medical benefits, disability benefits and accrued vacation
pay.

Due to the number of factors that affect the nature and
amount of any benefits provided upon the events
discussed below, any actual amounts paid or distributed
may be different. Factors that could affect these amounts
include the timing during the year of any such event, the
Company’s stock price and the executive’s age.

If one or more NEOs terminated
SAR Awards.
employment for any reason other than retirement, death,
disability or
following a change in control as of
December 31, 2016, they could exercise the SARs that
the
were exercisable on that date as shown at
Outstanding Equity Awards at Year-End table on
page 65, otherwise all SARs, pursuant to their terms,
would have been forfeited and cancelled after that date. If
the NEO had retired, died or become disabled as of
December 31, 2016, exercisable SARs would remain
exercisable through the term of the award. Except in the
case of a change in control, no SARs become exercisable
on an accelerated basis. Benefits a NEO may receive on
a change of control are discussed below.

Executive Income Deferral Program. As described in
more detail beginning at page 71, the NEOs participate
in the EID Program, which permits the deferral of salary

YUM! BRANDS, INC. - 2017 Proxy Statement 73

EXECUTIVE COMPENSATION

and annual incentive compensation. The last column of
the Nonqualified Deferred Compensation Table on
page 72 includes each NEO’s aggregate balance at
December 31, 2016. The NEOs are entitled to receive
their vested amount under the EID Program in case of
voluntary termination of employment. In the case of
involuntary termination of employment, they are entitled
to receive their vested benefit and the amount of the
unvested benefit that corresponds to their deferral. In
the case of death, disability or retirement after age 65,
they or their beneficiaries are entitled to their entire
account balance as shown in the last column of the
Nonqualified Deferred Compensation table on page 72.

In the case of an involuntary termination of employment
as of December 31, 2016, each NEO would receive the
following: Mr. Creed $9,728,334, Mr. Gibbs $2,900,007,
Mr. Niccol $3,923,057, Mr. Kesselman $127,930,
Mr. Eaton $6,489,494, Mr. Russell $462,086, and
Mr. Grismer $837,322. As discussed at page 71, these
amounts reflect bonuses previously deferred by the
executive and appreciation on these deferred amounts
(see page 71 for discussion of investment alternatives
available under the EID). The NEOs’ EID balances are
invested primarily in RSUs. Thus, the NEOs’ EID account
balances represent deferred bonuses (earned in prior
years) and appreciation of their accounts based primarily
on the performance of the Company’s stock.

the

Leadership Retirement Plan. Under
LRP,
participants age 55 are entitled to a lump sum
their account balance following their
distribution of
termination of employment. Participants under age 55
who terminate with more than five years of service will
receive their account balance at their 55th birthday. In
case of termination of employment as of December 31,
2016, Mr. Niccol would receive $750,214 when he
attains age 55, Mr. Kesselman would receive $78,008
when he attains age 55 and Mr. Grismer would receive
$939,454 when he attains age 55.

Third Country National Plan. Under
the TCN,
participants age 55 or older are entitled to a lump sum
their account balance in the quarter
distribution of
following their termination of employment. Participants
under age 55 who terminate will
receive interest
annually and their account balance will be distributed in
In case of
the quarter following their 55th birthday.
termination of employment as of December 31, 2016,
Mr. Creed would have received $2,201,416 and
Mr. Eaton would have received $1,651,513.

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74 YUM! BRANDS, INC. - 2017 Proxy Statement

for any reason other

Performance Share Unit Awards. If one or more NEOs
terminated employment
than
retirement or death or following a change in control
and prior to achievement of the performance criteria
and vesting period, then the award would be cancelled
and forfeited. If the NEO had retired, or died as of
December 31, 2016, the PSU award would be paid out
the performance
based on actual performance for
period, subject to a pro rata reduction reflecting the
portion of the performance period not worked by the
If any of these terminations had occurred on
NEO.
December 31, 2016, Messrs. Creed, Gibbs, Niccol,
Kesselman, and Eaton would have been entitled to
$2,233,827, $558,661, $558,661, $178,559, and
$588,393, respectively, assuming target performance.

Pension Benefits. The Pension Benefits Table on
page 68 describes the general terms of each pension
plan in which the NEOs participate,
the years of
credited service and the present value of the annuity
payable to each NEO assuming termination of
employment as of December 31, 2016. The table on
page 70 provides the present value of the lump sum
benefit payable to each NEO when they attain eligibility
for Early Retirement
(i.e., age 55 with 10 years of
service) under the plans.

If

life

insurance plans

received Company-paid life

the
Life Insurance Benefits. For a description of
supplemental
that provide
coverage to the NEOs, see the All Other Compensation
Table on page 62.
the NEOs had died on
December 31, 2016, the survivors of Messrs. Creed,
Gibbs, Niccol, Kesselman, Eaton and Russell would
have
of
$2,938,000, $1,640,000, $1,600,000, $1,064,000,
this
$1,600,000 and $619,000 respectively, under
arrangement. Executives
salaried
employees can purchase additional
life insurance
benefits up to a maximum combined company paid
life insurance of $3.5 million. This
and additional
additional benefit
is not paid or subsidized by the
Company and, therefore, is not shown here.

and all other

insurance

Change in Control. Change in control severance
agreements are in effect between YUM and certain key
executives (including Messrs. Creed, Gibbs, Niccol,
Kesselman and Eaton). These agreements are general
if,
obligations of YUM, and provide, generally,
within two years subsequent to a change in control of
YUM, the employment of the executive is terminated
for other limited reasons
(other
severance
specified in

than for cause, or
the

change

control

that

in

agreements) or the executive terminates employment
for Good Reason (defined in the change in control
severance agreements to include a diminution of duties
and responsibilities or benefits), the executive will be
entitled to receive the following:

• a proportionate annual incentive assuming achievement
of target performance goals under the bonus plan or, if
higher, assuming continued achievement of actual
Company performance until date of termination,

• a severance payment equal to two times the sum of
the executive’s base salary and the target bonus or,
if higher, the actual bonus for the year preceding the
change in control of the Company, and

• outplacement services for up to one year following

termination.

In March 2013,
the Company eliminated excise tax
gross-ups and implemented a best net after-tax method.
See the Company’s CD&A on page 57 for more detail.

The change in control severance agreements have a
three-year term and are automatically renewable each
January 1 for another three-year term. An executive
whose employment is not terminated within two years of
a change in control will not be entitled to receive any
severance payments under
the change in control
severance agreements.

Generally, pursuant to the agreements, a change in
control is deemed to occur:

(i)

(ii)

the
if any person acquires 20% or more of
Company’s voting securities (other than securities
acquired directly
its
affiliates);

from the Company or

if a majority of the directors as of the date of the
agreement are replaced other
than in specific
circumstances; or

(iii) upon the consummation of a merger of

the
Company or any subsidiary of the Company other
than (a) a merger where the Company’s directors

EXECUTIVE COMPENSATION

(b)

a merger

effected to implement

immediately before the change in control constitute a
majority of the directors of the resulting organization,
or
a
recapitalization of the Company in which no person is
or becomes the beneficial owner of securities of the
Company
the
combined voting power of the Company’s then-
outstanding securities.

representing 20% or more of

In addition to the payments described above, upon a
change in control:

• All outstanding SARs held by the executive and not
fully and immediately vest
otherwise exercisable will
following a change in control
the executive is
employed on the date of the change in control of the
Company and is involuntarily terminated (other than by
the Company for cause) on or within two years
following the change in control. See Company’s CD&A
on page 33 for more detail.

if

• All RSUs under the Company’s EID Program held by

the executive will automatically vest.

• All PSU awards pursuant

to the Company’s
Performance Share Plan under the LTIP, awarded in
the year in which the change in control occurs, will be
paid out at target assuming a target level performance
had been achieved for the entire performance period,
subject to a pro rata reduction to reflect the portion of
the performance period after the change in control. All
PSUs awarded for performance periods that began
before the year in which the change in control occurs
will be paid out assuming performance achieved for the
performance period was at the greater of target level
performance or projected level of performance at the
time of
the change in control, subject to pro rata
reduction to reflect the portion of the performance
In all cases,
the change in control.
period after
executives must be employed with the Company on
the date of the change in control and involuntarily
terminated upon or following the change in control and
during the performance period. See Company’s CD&A
on page 33 for more detail.

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YUM! BRANDS, INC. - 2017 Proxy Statement 75

EXECUTIVE COMPENSATION

If a change in control and each NEO’s involuntary termination had occurred as of December 31, 2016, the following
payments or other benefits would have been made or become available.

Severance Payment
Annual Incentive
Accelerated Vesting of SARs
Accelerated Vesting of RSUs
Acceleration of PSU
Performance/Vesting
Outplacement
TOTAL

Creed
$

Gibbs
$
5,875,000 3,200,000
800,000
1,762,500
10,412,944 4,583,770
— 288,039

Niccol
$
4,624,000
1,512,000
5,035,970
803,664

2,233,827
25,000

558,661
25,000
20,309,271 9,455,470 12,559,295

558,661
25,000

Kesselman
$

Russell(1)
Eaton
$
$
—
2,127,500 3,349,616
—
874,808
1,815,690 3,201,246 1,181,101
— 196,742
1,304,062

488,750

178,559
25,000

—
—
5,939,561 8,039,063 1,377,843

588,393
25,000

(1) A severance payment and annual

incentive is not listed for Mr. Russell because he does not have a change in control

agreement with the Company, as he is not a direct report to the CEO.

Mr. Pant did not receive any payment in connection with his departure from the Company in 2016. Mr. Grismer did
not receive any payment in connection with his departure from the Company in 2016, except that the Company
agreed to accelerate a portion of Mr. Grismer’s unvested SARs having an intrinsic fair value of $500,000 on
February 19, 2016, Mr. Grismer’s departure date from the Company.

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76 YUM! BRANDS, INC. - 2017 Proxy Statement

DIRECTOR COMPENSATION

The table below summarizes compensation paid to each non-employee director during 2016.

The Company primarily uses stock-based incentive
compensation to attract and retain qualified candidates to
serve on the Board. In setting director compensation, the
Company considers the significant amount of time that
directors expend in fulfilling their duties to the Company
as well as the skill
level required by the Company of
members of the Board. The Board typically reviews each
element of director compensation every two years.

the Management Planning and
In September 2016,
the Board (“Committee”)
Development Committee of
benchmarked the Company’s director compensation
against director compensation from the Company’s
Executive Peer Group discussed at page 55 as well as
published survey data from the National Association of
Corporate Directors for
retailers in the largest 200
companies in the S&P 500. Data for this review was
prepared for the Committee by its independent consultant,
Meridian Compensation Partners LLC. This data revealed
that
compensation was
the 50th percentile against both
approximately at

the Company’s

director

of

the Audit Committee,

benchmarks, that the retainer paid to our Non-Executive
Chairman is also at market, and that the retainers paid to
the
the Chairpersons
Management Planning and Development Committee, and
the Nominating and Governance Committee were below
market practice. Based on this data, the Committee did
not recommend a change to the annual amount paid to
the directors and to the Non-Executive Chairman. The
Committee did recommend, and the Board approved, that
the director’s annual compensation of $240,000 be paid
entirely as a stock retainer and that no portion would be
paid in SARs, beginning in 2017. Also following its review,
the Board elected to increase the retainers paid to the
the Audit, Management Planning and
Chairperson of
and Governance
and
Development,
Committees
$15,000,
respectively, effective beginning in 2017, to bring these
retainers in line with market practice.

Nominating

$25,000,

$20,000

and

to

For 2016, the Board elected not to change retainers paid
to the Chairpersons or Lead Director.

Name
(a)
Alves, Paget L.
Cavanagh, Michael J.
Cornell, Brian C.
Dorman, David W.
Ferragamo, Massimo
Graddick-Weir, Mirian M.
Linen, Jonathan S.
Meister, Keith
Nelson, Thomas C.
Ryan, Thomas M.
Skala, P. Justin
Stock, Elane B.
Walter, Robert D.

Stock
Fees Earned or
Awards
Paid in Cash
($)(1)
($)
(b)
(c)
— 25,000
— 200,000
— 200,000
25,000 200,000
— 200,000
— 200,000
— 200,000
— 200,000
— 220,000
— 206,250
— 175,000
— 200,000
— 296,250

Option/SAR
Awards
($)(2)(3)
(d)
—
44,731
44,731
44,731
44,731
44,731
44,731
44,731
44,731
44,731
33,545
44,731
44,731

All Other
Total
Compensation
($)
($)(4)
(e)
(f)
— 25,000
— 244,731
— 244,731
10,000 279,731
— 244,731
— 244,731
— 244,731
— 244,731
10,000 274,731
— 250,981
— 208,545
— 244,731
10,000 350,981

(1) Amounts in column (c) represent the grant date fair value for annual stock retainer awards granted to directors in 2016.
(2) Amounts in column (d) represent the grant date fair value for annual SARs granted in fiscal 2016. For a discussion of the
assumptions used to value the awards, see the discussion of stock awards and option awards contained in Part II, Item 8,
“Financial Statements and Supplementary Data” of the 2016 Annual Report in Notes to Consolidated Financial Statements at
Note 16, “Share-based and Deferred Compensation Plans.”

YUM! BRANDS, INC. - 2017 Proxy Statement 77

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DIRECTOR COMPENSATION

(3) At December 31, 2016, the aggregate number of SARs awards outstanding for each non-management director was:

Name
Alves, Paget L.
Cavanagh, Michael J.
Cornell, Brian C.
Dorman, David W.
Ferragamo, Massimo
Graddick-Weir, Mirian M.
Linen, Jonathan S.
Meister, Keith
Nelson, Thomas C.
Ryan, Thomas M.
Skala, P. Justin
Stock, Elane B.
Walter, Robert D.

SARs
–
18,531
6,491
52,803
52,803
22,752
52,803
–
45,134
52,803
4,646
10,003
49,047

(4) Represents amount of matching charitable contributions made on behalf of the director under the Company’s matching gift

program and/or the amount of charitable contribution made in the director’s name.

Employee Directors. Employee directors do not receive additional compensation for serving on the Board of
Directors.

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Non-Employee Directors Annual Compensation for
2016. Based on its review of non-employee director
compensation during 2015, beginning in 2016 each
director who was not an employee of YUM received an
annual stock grant retainer with a fair market value of
$200,000 and an annual grant of vested SARs having
an economic value of approximately $40,000 with an
exercise price equal
to the fair market value of
Company stock on the date of grant. Directors may
request to receive up to one-half of their stock retainer
in cash. The request must be submitted to the Chair of
the Management
Development
Planning
Committee. Directors may also defer payment of their
retainers
the Directors Deferred
Compensation Plan. Deferrals are invested in phantom
Company stock and paid out in shares of Company
stock. Deferrals may not be made for less than two
years.

pursuant

and

to

In recognition of

their added duties,

Chairman of the Board and Committee Chairperson
Retainers.
the
Chairman of the Board (Mr. Walter in 2016) receives an
(this
additional $150,000 stock retainer annually
retainer was paid in May 2016 when Mr. Walter was
appointed Non-Executive Chairman and prorated for
2016), the Chair of the Audit Committee (Mr. Nelson in
2016) receives an additional $20,000 stock retainer
annually and the Chair of the Management Planning
and Development Committee (Mrs. Stock in 2016)
receives an additional $15,000 stock retainer annually.
These committee chairperson retainers were paid in
February of 2016.

78 YUM! BRANDS, INC. - 2017 Proxy Statement

Initial Stock Grant upon Joining Board. Non-employee
directors also receive a one-time stock grant with a fair
market value of $25,000 on the date of grant upon
joining the Board, distribution of which is deferred until
termination from the Board.

Stock Ownership Requirements. Similar to executive
to share ownership
officers, directors are subject
requirements. The directors’ requirements provide that
directors will not sell any of the Company’s common
stock received as compensation for service on the
Board until the director has ceased being a member of
the Board for one year (sales are permitted to the
extent necessary to pay income taxes attributable to
any stock retainer payment or exercise of a stock
option or SAR).

Matching Gifts. To further YUM’s support for charities,
non-employee directors are able to participate in the
Inc. Matching Gifts Program on the
YUM! Brands,
same terms as YUM’s employees. Under this program,
the YUM! Brands Foundation will match up to $10,000
a year in contributions by the director to a charitable
institution approved by the YUM! Brands Foundation.
At its discretion, the Foundation may match director
contributions exceeding $10,000.

Insurance. We also pay the premiums on directors’
and officers’
liability and business travel accident
insurance policies. The annual cost of this coverage
was approximately $2 million. This is not included in
the tables above as it is not considered compensation
to the directors.

EQUITY COMPENSATION PLAN INFORMATION

The following table summarizes, as of December 31, 2016, the equity compensation plans under which we may
issue shares of stock to our directors, officers and employees. Those plans include the Long Term Incentive Plan
(the “LTIP”) and the Restaurant General Manager Stock Option Plan (“RGM Plan”).

Plan Category

Equity compensation plans approved by security
holders

Equity compensation plans not approved by security
holders
TOTAL

Number of
Securities To
be Issued Upon
Exercise of
Outstanding
Options, Warrants
and Rights
(a)

Weighted-
Average
Exercise Price
of Outstanding
Options,
Warrants and
Rights
(b)

Number of Securities
Remaining Available for
Future Issuance Under
Equity Compensation
Plans (Excluding
Securities Reflected in
Column (a))
(c)

12,312,934(1)

39.85(2)

26,677,680(3)

219,761(4)
12,532,695(1)

49.17(2)
40.32(2)

—

26,677,680(3)

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Includes 5,119,889 shares issuable in respect of RSUs, performance units and deferred units.

(1)
(2) Weighted average exercise price of outstanding SARs only.
(3)

Includes 13,338,840 shares available for issuance of awards of stock units, restricted stock, restricted stock units and
performance share unit awards under the LTIP.

(4) Awards are made under the RGM Plan.

What are the key features of the LTIP?

units,

stock

performance

The LTIP provides for the issuance of up to 92,600,000
shares of stock as non-qualified stock options,
restricted stock,
incentive stock options, SARs,
or
shares
restricted
performance units. Only our employees and directors
are eligible to receive awards under the LTIP. The
purpose of
the LTIP is to motivate participants to
achieve long range goals, attract and retain eligible
employees, provide incentives competitive with other
similar companies and align the interest of employees
and directors with those of our shareholders. The LTIP
is administered by the Management Planning and
Development Committee of the Board of Directors (the
“Committee”). The exercise price of a stock option

grant or SAR under the LTIP may not be less than the
average market price of our stock on the date of grant
for years prior to 2008 or the closing price of our stock
on the date of the grant beginning in 2008, and no
options or SARs may have a term of more than ten
years. The options and SARs that are currently
outstanding under the LTIP generally vest over a one to
four year period and expire ten years from the date of
the grant. Our shareholders approved the LTIP in May
1999, and the plan as amended in 2003, 2008 and
2016. The performance measures of the LTIP were
re-approved by our shareholders in May 2013 and in
2016.

What are the key features of the RGM Plan?

for

the

Effective May 20, 2016, we canceled the remaining
shares available for issuance under the RGM Plan,
except
shares
approximately
necessary to satisfy outstanding awards. No future
awards will be made under the RGM Plan. The RGM
Plan has provided for the issuance shares of common
stock at a price equal to or greater than the closing

220,000

price of our stock on the date of grant. The RGM Plan
allowed us to award non-qualified stock options,
SARs, restricted stock and RSUs. Employees, other
than executive officers, have been eligible to receive
awards under the RGM Plan. The purpose of the RGM
to give restaurant general managers
Plan was (i)
(“RGMs”) the opportunity to become owners of stock,

YUM! BRANDS, INC. - 2017 Proxy Statement 79

EQUITY COMPENSATION PLAN INFORMATION

(ii) to align the interests of RGMs with those of YUM’s
other shareholders, (iii) to emphasize that the RGM is
YUM’s #1 leader, and (iv) to reward the performance of
RGMs. In addition, the Plan provides incentives to Area
Coaches, Franchise Business Leaders and other
supervisory field operation positions that support
RGMs and have profit and loss responsibilities within a
defined region or area. While all non-executive officer
employees have been eligible to receive awards under

the RGM plan, all awards granted have been to
RGMs or their direct supervisors in the field. Grants to
RGMs generally have four year vesting and expire after
ten years. The RGM Plan is administered by the
Committee, and the Committee has delegated its
responsibilities to the Chief People Officer of
the
Company. The Board of Directors approved the RGM
Plan on January 20, 1998.

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AUDIT COMMITTEE REPORT

Who serves on the Audit Committee of the Board of Directors?

The members of the Audit Committee are Paget L.
Alves, P. Justin Skala, Elane B. Stock and Thomas C.
Nelson, Chair.

The Board of Directors has determined that all of the
members of
the Audit Committee are independent
within the meaning of applicable SEC regulations and
the listing standards of the NYSE and that Mr. Nelson,
the chair of the Committee, is qualified as an audit

committee financial expert within the meaning of SEC
regulations. The Board has also determined that
Mr. Nelson has accounting and related financial
management expertise within the meaning of the listing
is
standards of
the NYSE
financially literate within the meaning of
listing standards.

the NYSE and that each member

What document governs the activities of the Audit Committee?

The Audit Committee operates under a written charter
adopted by the Board of Directors. The Committee’s
responsibilities are set forth in this charter, which was
amended and restated effective November 22, 2013.
least
The charter

is reviewed by management at

and any

recommended changes

are
annually,
review and
presented to the Audit Committee for
approval. The charter is available on our Web site at
www.yum.com/investors/corporate-governance/
committee-composition-and-charters.

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What are the responsibilities of the Audit Committee?

The Audit Committee assists the Board in fulfilling its
responsibilities for general oversight of the integrity of
the Company’s financial statements, the adequacy of
the Company’s system of
internal controls and
procedures and disclosure controls and procedures,
the Company’s risk management,
the Company’s
compliance with legal and regulatory requirements, the
independent auditors’ qualifications and independence
and the performance of the Company’s internal audit
function and independent auditors. The Committee has
the authority to obtain advice and assistance from
outside legal, accounting or other advisors as the
Committee deems necessary to carry out its duties
and receive appropriate funding, as determined by the
Committee, from the Company for such advice and
assistance.

The Committee has sole authority over the selection of
the Company’s independent auditors and manages the
Company’s relationship with its independent auditors
(who report directly to the Committee). KPMG LLP has
served as the Company’s independent auditors since
1997. Each year,
the Committee evaluates the
performance, qualifications and independence of the
independent auditors. The Committee is also involved
in the selection of the lead audit partner. In evaluating

the Company’s independent auditors, the Committee
considers the quality of the services provided, as well
as the independent auditors’ and lead partner’s
capabilities and technical expertise and knowledge of
the Company’s operations and industry. Additionally,
during 2016, the Committee selected and managed
the relationship with KPMG Huazhen, LLP, who served
as independent auditor for financial statements issued
by YUM China Holdings, Inc. (“YUM China”), prior to
the spin-off of Yum China into an independent,
publicly-traded company.

The Committee met 11 times during 2016. The
Committee schedules its meetings with a view to
ensuring that it devotes appropriate attention to all of
its tasks. The Committee’s meetings generally include
private sessions with the Company’s independent
auditors and with the Company’s internal auditors, in
each case without the presence of the Company’s
management, as well as executive sessions consisting
In addition to the
of only Committee members.
scheduled meetings, senior management confers with
the Committee or its Chair from time to time, as senior
in
management deems advisable or appropriate,
that arise
connection with issues or concerns
throughout the year.

YUM! BRANDS, INC. - 2017 Proxy Statement 81

AUDIT COMMITTEE REPORT

is

responsible for

reporting process,

the Company’s
Management
financial
including its system of
internal control over financial reporting, and for the
preparation of consolidated financial statements in
accordance with
accounting principles generally
accepted in the U.S. The Company’s independent
auditors are responsible for auditing those financial
statements in accordance with professional standards
and expressing an opinion as to their material
conformity with U.S. generally accepted accounting
the
principles and for auditing the effectiveness of
Company’s internal control over financial reporting. The
Committee’s responsibility is to monitor and review the
Company’s financial
reporting process and discuss
management’s report on the Company’s internal

It

that

is not

without

financial

reporting.

verification,
the

control over
the
Committee’s duty or responsibility to conduct audits or
accounting reviews or procedures. The Committee has
on
independent
relied,
management’s
financial
representations
statements have been prepared with integrity and
objectivity and in conformity with accounting principles
generally accepted in the U.S. and that the Company’s
internal control over financial reporting is effective. The
Committee has also relied, without
independent
verification, on the opinion of the independent auditors
regarding the Company’s
included in their
report
financial statements and effectiveness of
internal
control over financial reporting.

What matters have members of the Audit Committee discussed with
management and the independent auditors?

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had

been

reviews

to their

included

reviewed

prepared

As part of
its oversight of the Company’s financial
statements, the Committee reviews and discusses with
both management and the Company’s independent
auditors all annual and quarterly financial statements
issuance. During 2016, management
prior
financial
advised the Committee that each set of
in
statements
accordance with
accounting principles generally
accepted in the U.S., and reviewed significant
accounting and disclosure issues with the Committee.
the
These
independent auditors of matters required to be
to Public Company Accounting
discussed pursuant
Oversight Board
(“PCAOB”) Auditing Standard
No. 1301 (Communication with Audit Committees),
including the quality (not merely the acceptability) of the
Company’s accounting principles, the reasonableness
of significant judgments, the clarity of disclosures in the
financial statements and disclosures related to critical
accounting practices. The Committee has
also
discussed with KPMG LLP matters relating to its
including a review of audit and
independence,
non-audit fees and the written disclosures and letter
received from KPMG LLP required by applicable

discussions with

non-audit

The Committee

also
provided

requirements of the PCAOB regarding KPMG LLP’s
communications with the Committee concerning
considered
independence.
the
services
whether
independent
the
are
independent auditors’ independence. The Committee
also received regular updates, and written summaries
as required by the PCAOB rules (for tax and other
services), on the amount of fees and scope of audit,
audit-related, tax and other services provided.

by
compatible with

auditors

internal

this process,

and disclosure

In addition, the Committee reviewed key initiatives and
programs aimed at strengthening the effectiveness of
the Company’s
control
the Committee
structure. As part of
continued to monitor the scope and adequacy of the
Company’s
reviewing
staffing
to implement
recommended improvements in internal procedures
and controls. The Committee also reviews and
compliance matters with
discusses
management, and, as necessary or advisable,
the
Company’s independent auditors.

auditing program,

and steps

internal

taken

levels

legal

and

Has the Audit Committee made a recommendation regarding the audited
financial statements for fiscal 2016?

discussions with
Based
management and the independent auditors and the

the Committee’s

on

82 YUM! BRANDS, INC. - 2017 Proxy Statement

Committee’s
management and the report of

review of

the

representations

of
the independent

AUDIT COMMITTEE REPORT

auditors to the Board of Directors, and subject to the
limitations on the Committee’s role and responsibilities
referred to above and in the Audit Committee Charter,
the Committee recommended to the Board of

it

Directors that
include the audited consolidated
financial statements in the Company’s Annual Report
on Form 10-K for the fiscal year ended December 31,
2016 for filing with the SEC.

Who prepared this report?

This report has been furnished by the members of the Audit Committee:

Thomas C. Nelson, Chairperson
Paget L. Alves
P. Justin Skala
Elane B. Stock

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YUM! BRANDS, INC. - 2017 Proxy Statement 83

ADDITIONAL INFORMATION

Who pays the expenses incurred in connection with the solicitation of proxies?

Expenses in connection with the solicitation of proxies
will be paid by us. Proxies are being solicited principally
by mail, by telephone and through the Internet.
In
addition, our directors, officers and regular employees,
without additional compensation, may solicit proxies

personally, by e-mail, telephone, fax or special
letter.
We will reimburse brokerage firms and others for their
expenses in forwarding proxy materials to the beneficial
owners of our shares.

How may I elect to receive shareholder materials electronically and discontinue
my receipt of paper copies?

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YUM shareholders with shares registered directly in
their name who received shareholder materials in the
mail may elect to receive future annual reports and
proxy statements from us and to vote their shares
through the Internet instead of receiving copies through
the mail. We are offering this service to provide
shareholders with added convenience, to reduce our
environmental
impact and to reduce Annual Report
printing and mailing costs.

To take advantage of this option, shareholders must
subscribe to one of the various commercial services
that offer access to the Internet. Costs normally
associated with electronic access, such as usage and
telephone charges, will be borne by the shareholder.

To elect this option, go to www.amstock.com, click on
log in and locate the
Shareholder Account Access,

option to receive Company mailing via e-mail.
Shareholders who elect this option will be notified by
mail how to access the proxy materials and how to
vote their shares on the Internet or by phone.

If you consent
to receive future proxy materials
electronically, your consent will remain in effect unless
it is withdrawn by writing our Transfer Agent, American
Stock Transfer and Trust Company, LLC, 59 Maiden
Lane, New York, NY 10038 or by logging onto our
Transfer Agent’s website at www.amstock.com and
following the applicable instructions. Also, while this
consent is in effect, if you decide you would like to
receive a hard copy of the proxy materials, you may
call, write or e-mail American Stock Transfer and Trust
Company, LLC.

I share an address with another shareholder and we received only one paper
copy of the proxy materials. How may I obtain an additional copy of the proxy
materials?

The Company has adopted a procedure called
“householding” which has been approved by the SEC.
The Company and some brokers household proxy
materials, delivering a single Notice and, if applicable,
this proxy statement and Annual Report, to multiple
shareholders sharing an address unless contrary
instructions have been received from the affected
shareholders or they participate in electronic delivery of
proxy materials. Shareholders who participate in
householding will continue to access and receive
separate proxy cards. This process will help reduce our
printing and postage fees, as well as save natural

resources.
If at any time you no longer wish to
participate in householding and would prefer to receive
a separate proxy statement, or if you are receiving
multiple copies of the proxy statement and wish to
receive only one, please notify your broker
if your
shares are held in a brokerage account or us if you
hold registered shares. You can notify us by sending a
written request
Investor
to YUM! Brands,
Relations, 1441 Gardiner Lane, Louisville, KY 40213 or
by calling Investor Relations at 1 (888) 298-6986 or by
sending an e-mail to yum.investor@yum.com.

Inc.,

84 YUM! BRANDS, INC. - 2017 Proxy Statement

May I propose actions for consideration at next year’s Annual Meeting of
Shareholders or nominate individuals to serve as directors?

ADDITIONAL INFORMATION

Under the rules of the SEC, if a shareholder wants us
to include a proposal in our proxy statement and proxy
card for presentation at our 2018 Annual Meeting of
Shareholders, the proposal must be received by us at
our principal executive offices at YUM! Brands, Inc.,
1441 Gardiner Lane, Louisville, Kentucky 40213 by
December 8, 2017. The proposal should be sent to the
attention of the Corporate Secretary.

Under our bylaws, certain procedures are provided
that a shareholder must follow to nominate persons for
election as directors or
to introduce an item of
business at an Annual Meeting of Shareholders that is
not included in our proxy statement. These procedures
provide that nominations for director nominees and/or
an item of business to be introduced at an Annual
Meeting of Shareholders must be submitted in writing
to our Corporate Secretary at our principal executive
offices and you must include information set forth in
our bylaws. We must
receive the notice of your
intention to introduce a nomination or to propose an
item of business at our 2018 Annual Meeting no later
than the date specified in our bylaws.
the 2018
Annual Meeting is not held within 30 days before or
after the anniversary of the date of this year’s Annual
Meeting, then the nomination or item of business must
be received by the tenth day following the earlier of the
date of mailing of the notice of the meeting or the
the meeting. Our
public disclosure of
Annual Meeting of Shareholders is generally held on
the third Friday of May. Assuming that our 2018 Annual
Meeting is held on schedule, we must receive notice of
your intention to introduce a nomination or other item
of business at that meeting by February 18, 2018.

the date of

If

In addition, we recently amended our bylaws to
provide for proxy access for director nominations by
shareholders (as described at page 8). A shareholder,
or group of
up to 20 shareholders, owning
continuously for at least three years shares of YUM
common stock representing an aggregate of at least
3% of our outstanding shares, may nominate, and
include in YUM’s proxy materials, director nominees
constituting up to 20% of YUM’s Board, provided that
the
the
requirements in YUM’s bylaws. Notice of proxy access
director nominees must be received no earlier than
November 8, 2017, and no later than December 8,
2017.

shareholder(s)

nominee(s)

satisfy

and

The Board is not aware of any matters that are
expected to come before the 2017 Annual Meeting
other than those referred to in this proxy statement. If
any other matter should come before the Annual
Meeting, the individuals named on the form of proxy
intend to vote the proxies in accordance with their best
judgment.

The chairman of the Annual Meeting may refuse to
to
allow the
acknowledge the nomination of any person, not made
in compliance with the foregoing procedures.

any business, or

transaction of

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Bylaw Provisions. You may contact YUM’s Corporate
Secretary at the address mentioned above for a copy
of
regarding the
requirements for making shareholder proposals and
nominating director candidates.

the relevant bylaw provisions

YUM! BRANDS, INC. - 2017 Proxy Statement 85

[THIS PAGE INTENTIONALLY LEFT BLANK]

APPENDIX A Reconciliation of Non-GAAP

Adjusted Operating Profit Growth to
GAAP Operating Profit Growth

We include non-GAAP Adjusted Operating Profit to provide meaningful supplemental
information related to YUM
and our Divisions’ 2016 performance operating profits under the YUM Leaders’ Bonus Program. The Company
uses Adjusted Operating Profit as a key performance measure of results of operations for the purpose of evaluating
performance internally. Adjusted Operating Profit excludes, among other things, Special
Items, the impact of
foreign currency translation, the 53rd week in 2016 and adjustments related to the separation of our China
business.

Reconciliation of GAAP Operating profit to Adjusted Operating Profit.

GAAP Operating Profit

Special Items (Income) Expense — Operating Profit(b)

Foreign Currency Impact on Reported Operating Profit(c)

Impact of 53rd Week(d)

Impact of China Separation(e)

Impact of KFC U.S. Acceleration Adjustment(f)

Impact of Refranchising(g)

Other

Adjusted Operating Profit

KFC
2016 2015(a)

Pizza Hut
2016 2015(a)

Taco Bell
2016 2015(a)

YUM
2016 2015(a)

$ 874

$ 832

$370

$347

$593

$536

$1,625

$1,402

—

38

(11)

(171)

10

—

(3)

—

—

—

(171)

10

—

—

—

4

(5)

(56)

—

6

1

—

—

—

(56)

—

—

(2)

—

—

(12)

—

—

1

(5)

—

—

—

—

—

(19)

—

14

55

—

92

—

—

694

543

—

7

—

—

—

—

$ 737

$ 671

$320

$289

$577

$527

$2,395

$2,037

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Adjusted Operating Profit Growth

10%

11%

9%

18%

a) Fiscal 2015 included for purpose of computing 2016 growth rates.
b)

In addition to the results provided in accordance with U.S. Generally Accepted Accounting Principles (“GAAP”), the
Company provides non-GAAP measurements which present operating results from continuing operations on a basis
excluding Special
Items as a key
Items. The Company uses earnings from continuing operations excluding Special
performance measure of results of operations for the purpose of evaluating performance internally and Special Items are not
included in any of our Division results. This non-GAAP measurement is not intended to replace the presentation of our
financial results in accordance with GAAP. Rather, the Company believes that the presentation of earnings from continuing
operations excluding Special Items provides additional information to investors related to our internal performance metrics
and to facilitate the comparison of past and present results, excluding items that the Company does not believe are
indicative of our ongoing operations due to their size and/or nature. Refer to page 28 of YUM’s Form 10-K for further details
related to these Special Items.

c) The Company excludes the impact of foreign currency translation from the calculation of Adjusted Operating Profit.
d) Fiscal 2016 included a 53rd week for all of our U.S. businesses and certain of our non-U.S. businesses that report 13 four-
week periods versus 12 months. We exclude the 53rd week to further enhance the comparability of fiscal 2016 with our
Divisions’ prior year results. Refer to page 27 of YUM’s Form 10-K for further details related to the 53rd week in 2016.

e) On October 31, 2016, the Company completed the separation of its China business (the “Separation”). Due to the how late
in the 2016 performance period the Separation was actually targeted to occur, it was determined that all Division targets and
performance against those targets would be determined as if the Separation did not occur. As a result, GAAP Operating
Profit was adjusted to exclude net license fee income of $171 million and $56 million in both 2016 and 2015 for KFC and
foreign currency
Pizza Hut performance reporting purposes (2016 includes an adjustment
translation). Additionally, the Committee determined that the YUM performance targets should continue to reflect the results
of the China business achieved prior to the Separation as a wholly-owned business due to the significant YUM efforts and
oversight of those results. As a result, YUM’s Adjusted Operating Profit was modified to reflect ten months of the China
business results as a wholly-owned subsidiary consistent with the YUM performance targets.

the impact of

to reflect

YUM! BRANDS, INC. - 2017 Proxy Statement A-1

APPENDIX A

f) During 2015, the Company reached an agreement with our KFC U.S. franchisees that gave us brand marketing control as
well as an accelerated path to expanded menu offerings, improved assets and enhanced customer experience. We incurred
$20 million and $10 million in incremental system advertising expense in 2016 and 2015, respectively, with the remaining
funding to occur in 2017 and 2018. Adjusted Operating Profit was modified to exclude the $10 million of incremental system
advertising expense over 2015 for KFC performance reporting purposes.

g) The Company excludes the impact of refranchising from our Divisions’ beginning-of-the-year growth targets and Adjusted

Operating Profit due to the difficulty in forecasting the timing related to refranchising transactions.

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A-2 YUM! BRANDS, INC. - 2017 Proxy Statement

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D. C. 20549
FORM 10-K
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
for the fiscal year ended December 31, 2016
OR
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from

to

Commission file number 1-13163

YUM! BRANDS, INC.

(Exact name of registrant as specified in its charter)

North Carolina

13-3951308

(State or other jurisdiction of incorporation or organization)

(I.R.S. Employer Identification No.)

1441 Gardiner Lane, Louisville, Kentucky

(Address of principal executive offices)

40213

(Zip Code)

(502) 874-8300

(Registrant’s telephone number, including area code)
SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT

Title of Each Class
Common Stock, no par value

Name of Each Exchange on Which Registered
New York Stock Exchange

SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:
None

Indicate by check mark

Yes

No

• if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

• if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.

• whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

• whether the registrant has submitted electronically and posted on its corporate Website, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during
the preceding 12 months (or for such shorter period that the registrant was required to submit and post
such files).

• if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will
not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.

• whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See definitions

of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act (Check one):

Large accelerated filer:

Accelerated filer:

Non-accelerated filer:

Smaller reporting company:

• whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

The aggregate market value of the voting stock (which consists solely of shares of Common Stock) held by non-affiliates of the registrant as
of June 11, 2016 computed by reference to the closing price of the registrant’s Common Stock on the New York Stock Exchange
Composite Tape on such date was approximately $31.1 billion. All executive officers and directors of the registrant have been deemed,
solely for the purpose of the foregoing calculation, to be “affiliates” of the registrant. The number of shares outstanding of the registrant’s
Common Stock as of February 14, 2017 was 353,844,095 shares.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the definitive proxy statement furnished to shareholders of the registrant in connection with the annual meeting of
shareholders to be held on May 19, 2017 are incorporated by reference into Part III.

Table of Contents

Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures

Market for the Registrant’s Common Stock, Related Stockholder Matters and Issuer Purchases of Equity
Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes In and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services

PART I

ITEM 1
ITEM 1A
ITEM 1B
ITEM 2
ITEM 3
ITEM 4

PART II

ITEM 5

ITEM 6
ITEM 7
ITEM 7A
ITEM 8
ITEM 9
ITEM 9A
ITEM 9B

PART III

ITEM 10
ITEM 11
ITEM 12
ITEM 13
ITEM 14

PART IV

ITEM 15

Exhibits and Financial Statement Schedules

2

2
5
12
13
13
13

15

15
17
18
36
37
76
76
76

77

77
77
77
77
77

78

78

Forward-Looking Statements

In this Form 10-K, as well as in other written reports and oral statements, we present “forward-looking statements” within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. We intend all
forward-looking statements to be covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, and we are
including this statement for purposes of complying with those safe harbor provisions.

Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts and by the use of forward-
looking words such as “expect,” “expectation,” “believe,” “anticipate,” “may,” “could,” “intend,” “belief,” “plan,” “estimate,” “target,” “predict,”
“likely,” “seek,” “project,” “model,” “ongoing,” “will,” “should,” “forecast,” “outlook” or similar terminology. Forward-looking statements are based
on our current expectations, estimates, assumptions and/or projections as well as our perception of historical trends and current conditions, as
well as other factors that we believe are appropriate and reasonable under the circumstances. Forward-looking statements are neither
predictions nor guarantees of
to known and unknown risks,
future events, circumstances or performance and are inherently subject
uncertainties and assumptions that could cause our actual results to differ materially from those indicated by those statements. There can be no
assurance that our expectations, estimates, assumptions and/or projections will be achieved. Factors that could cause actual results and events
to differ materially from our expectations and forward-looking statements include (i) the risks and uncertainties described in the Risk Factors
included in Part I, Item 1A of this Form 10-K and (ii) the factors described in Management’s Discussion and Analysis of Financial Condition and
Results of Operations included in Part II, Item 7 of this Form 10-K. You should not place undue reliance on forward-looking statements, which
speak only as of the date hereof. The forward-looking statements included in this Form 10-K are only made as of the date of this Form 10-K and
we disclaim any obligation to publicly update any forward-looking statement to reflect subsequent events or circumstances.

YUM! BRANDS, INC. - 2016 Form 10-K 1

PART I

ITEM 1 Business

YUM! Brands, Inc. (referred to herein as “YUM”, the “Registrant” or
the “Company”), was incorporated under the laws of the state of
North Carolina in 1997. The principal executive offices of YUM are
located at 1441 Gardiner Lane, Louisville, Kentucky 40213, and the
telephone number at that location is (502) 874-8300. Our website
address is http://yum.com.

YUM, together with its subsidiaries, is referred to in this Form 10-K
annual report (“Form 10-K”) as the Company. The terms “we,” “us”
and “our” are also used in the Form 10-K to refer to the Company.
Throughout this Form 10-K, the terms “restaurants,” “stores” and
“units” are used interchangeably. While YUM! Brands, Inc., referred
to as the Company, does not directly own or operate any
restaurants, throughout this document we may refer to restaurants
that are owned or operated by our subsidiaries as being Company-
owned.

Financial Information about Operating Segments and General Development of the
Business

K
-
0
1
m
r
o
F

As of December 31, 2016, YUM consists of
segments:

three operating

• The KFC Division which includes the worldwide operations of the

KFC concept

• The Pizza Hut Division which includes the worldwide operations of

the Pizza Hut concept

• The Taco Bell Division which includes the worldwide operations of

the Taco Bell concept

Effective January 2016, the India Division was segmented by brand,
integrated into the global KFC, Pizza Hut and Taco Bell Divisions,
and is no longer a separate operating segment. While our
consolidated results were not
impacted, we have restated our
historical segment information for consistent presentation.

On October 31, 2016 (the “Distribution Date”), we completed the
spin-off of our China business (the “Separation”) into an independent,
publicly-traded company under the name of Yum China Holdings,
Inc. (“Yum China”). On the Distribution Date, we distributed to each
the close of business on
of our shareholders of
October 19, 2016 (the “Record Date”) one share of Yum China
common stock for each share of our Common Stock held as of the
Record Date. The distribution was structured to be a tax free
distribution to our U.S. shareholders for federal income tax purposes

record as of

Narrative Description of Business

in the United States. Yum China’s common stock now trades on the
New York Stock Exchange (“NYSE”) under the symbol “YUMC.” After
the distribution, we do not beneficially own any shares of Yum China
common stock.

the Company
Concurrent with the Separation, a subsidiary of
entered into a Master License Agreement with a subsidiary of Yum
to use and sublicense the use of
China for the exclusive right
intellectual property owned by YUM and its affiliates for
the
development and operation of KFC, Pizza Hut and Taco Bell
to the Separation, our operations in
restaurants in China. Prior
mainland China were reported in our former China Division segment
results. As a result of the Separation, the results of operations, assets
the separated business are
and liabilities, and cash flows of
in our Consolidated
presented as discontinued operations
and
Statements
Consolidated Statements of Cash Flows for all periods presented.
See additional
information related to the impact of the Separation in
Item 8, Note 4 to the Consolidated Financial Statements.

Income, Consolidated Balance Sheets

of

Operating segment information for the years ended December 31,
2016, December 26, 2015 and December 27, 2014 for the Company
is included in Part II, Item 7, Management’s Discussion and Analysis
of Financial Condition and Results of Operations (“MD&A”) and in the
related Consolidated Financial Statements in Part II, Item 8.

General

YUM has over 43,500 restaurants in more than 135 countries and
territories. Through the three concepts of KFC, Pizza Hut and Taco
Bell (the “Concepts”), the Company develops, operates or franchises
a worldwide system of restaurants which prepare, package and sell a
menu of competitively priced food items. Units are operated by a

Concept or by independent franchisees or licensees under the terms
of franchise or license agreements, which require payment of sales-
based fees for use of our Concepts’ brands. The terms “franchise” or
“franchisee” within this Form 10-K are meant to describe third parties
that operate units under either franchise or license agreements.
Franchisees can range in size from individuals owning just one
restaurant to large publicly-traded companies.

2 YUM! BRANDS, INC. - 2016 Form 10-K

Restaurant Concepts
Most restaurants in each Concept offer consumers the ability to dine
in and/or carry out food. In addition, Taco Bell and KFC offer a drive-
thru option in many stores. Pizza Hut offers a drive-thru option on a
much more limited basis. Pizza Hut typically offers delivery service,
as does KFC on a more limited basis primarily in China.

Each Concept has proprietary menu items and emphasizes the
preparation of food with high quality ingredients, as well as unique
tasty and
recipes and special seasonings to provide appealing,
convenient food at competitive prices.

The franchise programs of the Company are designed to promote
consistency and quality, and the Company is selective in granting
franchises. The Company utilizes both store-level
franchise and
master franchise programs to grow its businesses. Under store-level
franchise agreements, franchisees supply capital – initially by paying
a franchise fee to YUM, by purchasing or leasing the land, building,
equipment, signs, seating, inventories and supplies and, over the
longer term, by reinvesting in the business. Franchisees contribute to
the Company’s revenues on an ongoing basis through the payment
of royalties based on a percentage of sales (usually 4% - 6%). Under
master
into
agreements that allow master franchisees to operate restaurants as
well as sub-franchise within certain geographic territories. Master
franchisees are responsible for overseeing development within their
territories and collect initial fees and royalties from sub-franchisees.
Master franchisees often pay royalties at a reduced rate to the
Company. Our largest master franchisee, Yum China, pays a 3%
license fee on system sales of our Concepts in mainland China to the
Company.

the Company

arrangements,

franchise

enters

The Company believes that it is important to maintain strong and
open relationships with its franchisees and their representatives. To
this end, the Company invests a significant amount of time working
with the franchisee community and their representative organizations
including products, equipment,
on key aspects of the business,
operational
and management
techniques.

and standards

improvements

Following is a brief description of each Concept:

KFC

• KFC was founded in Corbin, Kentucky by Colonel Harland D.
Sanders, an early developer of the quick service food business and
franchise concept. The Colonel
a pioneer of
perfected his secret blend of 11 herbs and spices for Kentucky
Fried Chicken in 1939 and signed up his first franchisee in 1952.

the restaurant

• KFC operates in 128 countries and territories throughout

the
world. As of year end 2016, KFC had 20,604 units. 93 percent of
the KFC units are franchised.

as

such

sandwiches,

• KFC restaurants across the world offer fried and non-fried chicken
products
strips,
chicken-on-the-bone and other chicken products marketed under
a variety of names. KFC restaurants also offer a variety of entrees
and side items suited to local preferences and tastes. Restaurant
decor throughout the world is characterized by the image of the
Colonel.

chicken

Pizza Hut

• The first Pizza Hut restaurant was opened in 1958 in Wichita,
Kansas, and within a year, the first franchise unit was opened.
Today, Pizza Hut
is the largest restaurant chain in the world
specializing in the sale of ready-to-eat pizza products.

PART I
ITEM 1 Business

• Pizza Hut operates in 103 countries and territories throughout the
world. As of year end 2016, Pizza Hut had 16,409 units.
97 percent of the Pizza Hut units are franchised.

• Pizza Hut operates in the delivery, carryout and casual dining
segments around the world. Outside of the U.S., Pizza Hut often
uses unique branding to differentiate these segments. Additionally,
a growing percentage of Pizza Hut’s customer orders are being
generated digitally.

• Pizza Hut features a variety of pizzas which are marketed under
varying names. Each of these pizzas is offered with a variety of
different toppings suited to local preferences and tastes. Many
including
Pizza Huts also offer pasta and chicken wings,
approximately 5,900 stores offering wings under
the brand
WingStreet in the U.S. Outside the U.S., Pizza Hut casual dining
restaurants offer a variety of core menu products other than pizza,
which are typically suited to local preferences and tastes. Pizza
Hut units feature a distinctive red roof logo on their signage.

Taco Bell

• The first Taco Bell restaurant was opened in 1962 by Glen Bell in
Downey, California, and in 1964, the first Taco Bell franchise was
sold.

• Taco Bell operates in 22 countries and territories throughout the
world. As of year end 2016, there were 6,604 Taco Bell units,
primarily in the U.S. 87 percent of
the Taco Bell units are
franchised.

• Taco Bell specializes in Mexican-style food products, including
various types of tacos, burritos, quesadillas, salads, nachos and
other related items. Taco Bell offers breakfast items in its U.S.
stores. Taco Bell units feature a distinctive bell
logo on their
signage.

Restaurant Operations
Through its Concepts, YUM develops, operates and franchises a
worldwide system of both traditional and non-traditional Quick
Service Restaurants (“QSR”). Traditional units feature dine-in,
carryout and,
in some instances, drive-thru or delivery services.
Non-traditional units include express units and kiosks which have a
more limited menu, usually generate lower sales volumes and
operate in non-traditional
locations like malls, airports, gasoline
train stations, subways, convenience stores,
service stations,
stadiums, amusement parks and colleges, where a full-scale
traditional outlet would not be practical or efficient.

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(“RGM”),

Restaurant management structure varies by Concept and unit size.
Generally, each Concept-owned restaurant is led by a restaurant
together with one or more assistant
general manager
managers, depending on the operating complexity and sales volume
of the restaurant. Each Concept issues detailed manuals, which may
then be customized to meet local regulations and customs. These
manuals set forth standards and requirements for all aspects of
food
restaurant operations,
handling
equipment
preparation
maintenance, facility standards and accounting control procedures.
The restaurant management
the
day-to-day operation of each unit and for ensuring compliance with
operating standards. CHAMPS – which stands for Cleanliness,
Hospitality, Accuracy, Maintenance, Product Quality and Speed of
Service – is our proprietary systemwide program for
training,
measuring and rewarding employee performance against key
customer measures. CHAMPS is intended to align the operating
processes of our entire system around one core set of standards.

including food safety and quality,

teams are responsible for

procedures,

product

and

YUM! BRANDS, INC. - 2016 Form 10-K 3

PART I
ITEM 1 Business

RGMs’ efforts,
including CHAMPS performance measures, are
monitored by Area Coaches, where sufficient scale allows. Area
Coaches typically work with approximately six to twelve restaurants.
Various senior operators visit
restaurants from time to time to
promote adherence to system standards and mentor restaurant
team members.

Supply and Distribution
the Concepts are substantial
The Company and franchisees of
purchasers of a number of food and paper products, equipment and
other restaurant supplies. The principal
items purchased include
chicken, cheese, beef and pork products, paper and packaging
materials. The Company has not experienced any significant
continuous shortages of supplies, and alternative sources for most of
these products are generally available. Prices paid for these supplies
fluctuate. When prices increase, the Concepts may attempt to pass
on such increases to their customers, although there is no assurance
that this can be done practically.

In the U.S., the Company, along with the representatives of the
Company’s KFC, Pizza Hut and Taco Bell franchisee groups, are
members of Restaurant Supply Chain Solutions, LLC (“RSCS”),
which is responsible for purchasing certain restaurant products and
equipment. The core mission of RSCS is to provide the lowest
possible sustainable store-delivered prices for restaurant products
and equipment. This arrangement combines the purchasing power of
the Company-owned and franchisee restaurants which the Company
believes leverages the system’s scale to drive cost savings and
effectiveness in the purchasing function. The Company also believes
interests and a stronger
that RSCS fosters closer alignment of
relationship with its franchisee community.

Most food products, paper and packaging supplies, and equipment
used in restaurant operations are distributed to individual restaurant
units by third-party distribution companies.
In the U.S., McLane
Foodservice, Inc. is the exclusive distributor for the majority of items
used in Company-owned restaurants and for a substantial number of
franchisee stores.

Outside the U.S., we and our franchisees primarily use decentralized
sourcing and distribution systems involving many different global,
regional and local suppliers and distributors. We and our franchisees
have approximately 5,800 food and paper suppliers, including U.S.-
based suppliers that export to many countries.

Trademarks and Patents
The Company and its Concepts own numerous registered
trademarks and service marks. The Company believes that many of
these marks, including its Kentucky Fried Chicken®, KFC®, Pizza
Hut® and Taco Bell® marks, have significant value and are materially
to its business. The Company’s policy is to pursue
important
registration of its important marks whenever feasible and to oppose
vigorously any infringement of its marks.

The use of these marks by franchisees has been authorized in our
franchise agreements. Under current law and with proper use, the
Company’s rights in its marks can generally last indefinitely. The
Company also has certain patents on restaurant equipment which,
while valuable, are not material to its business.

Working Capital
Information about
is included in
MD&A in Part II, Item 7 and the Consolidated Statements of Cash
Flows in Part II, Item 8.

the Company’s working capital

4 YUM! BRANDS, INC. - 2016 Form 10-K

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Seasonal Operations
The Company does not consider its operations to be seasonal to any
material degree.

Competition
The retail food industry, in which our Concepts compete, is made up
of supermarkets, supercenters, warehouse stores, convenience
stores, coffee shops, snack bars, delicatessens and restaurants
(including the QSR segment), and is intensely competitive with respect
food products, new product development,
to price and quality of
advertising levels and promotional
initiatives, customer service
reputation, restaurant location and attractiveness and maintenance of
properties. Competition from delivery aggregators and other food
delivery services has also increased in recent years, particularly in
urbanized areas. The industry is often affected by changes in
consumer tastes; national, regional or local economic conditions;
currency fluctuations; demographic trends; traffic patterns; the type,
number and location of competing food retailers and products; and
disposable purchasing power. Each of the Concepts competes with
international, national and regional restaurant chains as well as locally-
owned restaurants, not only for customers, but also for management
and hourly personnel, suitable real estate sites and qualified
franchisees. Given the various types and vast number of competitors,
our Concepts do not constitute a significant portion of the retail food
industry in terms of number of system units or system sales, either on
a worldwide or individual country basis.

Research and Development (“R&D”)
The Company operates R&D facilities in Plano, Texas (KFC and Pizza
Hut Divisions);
Irvine, California (Taco Bell Division); Louisville,
Kentucky (KFC U.S.) and several other locations outside the U.S. In
addition to Company R&D, we regularly also engage independent
suppliers to conduct research and development activities for the
benefit of the YUM system. The Company expensed $24 million,
$24 million and $25 million in 2016, 2015 and 2014, respectively, for
R&D activities.

Environmental Matters
local
The Company is not aware of any federal, state or
its
environmental
laws or
earnings or competitive position, or
in material capital
expenditures. However, the Company cannot predict the effect on its
operations of possible future environmental legislation or regulations.
During 2016,
there were no material capital expenditures for
environmental control facilities and no such material expenditures are
anticipated.

regulations that will materially affect
result

Government Regulation
U.S. Operations. The Company and its U.S. operations are subject to
various federal, state and local
laws affecting its business, including
labor and
laws and regulations concerning information security,
employment, health, marketing, food labeling, sanitation and safety.
Each of the Concepts’ restaurants in the U.S. must comply with
licensing and regulation by a number of governmental authorities,
which include health, sanitation, safety, fire and zoning agencies in
the state and/or municipality in which the restaurant is located. In
addition, each Concept must comply with various state and federal
laws that regulate the franchisor/franchisee relationship. To date, the
Company has not been materially adversely affected by such
licensing and regulation or by any difficulty, delay or failure to obtain
required licenses or approvals.

PART I
ITEM 1A Risk Factors

International Operations. The Company’s restaurants outside the
U.S. are subject to national and local laws and regulations which are
similar to those affecting U.S. restaurants. The restaurants outside
the U.S. are also subject
to tariffs and regulations on imported
commodities and equipment and laws regulating foreign investment,
as well as anti-bribery and anti-corruption laws.

See Item 1A “Risk Factors” for a discussion of risks relating to
federal, state, local and international regulation of our business.

Employees
As of year end 2016, the Company and its subsidiaries employed
approximately 90,000 persons. The Company believes that
it
provides working conditions and compensation that compare
favorably with those of
its principal competitors. The majority of
employees are paid on an hourly basis. Some employees are subject
to labor council relationships that vary due to the diverse cultures in
which the Company operates. The Company and its Concepts
consider their employee relations to be good.

Financial Information about Geographic Areas

Financial
Statements in Part II, Item 8.

information about our significant geographic areas is incorporated herein by reference from the related Consolidated Financial

Available Information

The Company makes available through the Investor Relations section
of its internet website at http://yum.com its annual report on Form
10-K, quarterly reports on Form 10-Q, current reports on Form 8-K
and amendments to those reports filed or furnished pursuant to
Section 13(a) or 15(d) of the Exchange Act, as soon as reasonably
practicable after electronically filing such material with the Securities
and Exchange Commission (“SEC”) at http://www.sec.gov. These
reports may also be obtained by visiting the SEC’s Public Reference
Room at 100 F Street, NE, Washington, DC 20549 or by calling the
SEC at 1 (800) SEC-0330.

ITEM 1A Risk Factors

You should carefully review the risks described below as they identify
results to differ
important
materially from our forward-looking statements and historical trends.

factors that could cause our actual

such as

food safety

Food safety and food-borne illness
concerns may have an adverse effect
on our business.
Food-borne illnesses, such as E. coli, hepatitis A, trichinosis and
salmonella, occur or may occur within our system from time to time.
food tampering,
issues
In addition,
contamination and adulteration occur or may occur within our system
from time to time. Any report or publicity linking us or one of our
Concepts’ restaurants, including restaurants operated by us or our
Concepts’ franchisees, or linking our competitors or our industry
generally, to instances of food-borne illness or food safety issues
could adversely affect our Concepts’ brands and reputations as well
as our revenues and profits, and possibly lead to product liability
If a customer of our Concepts
claims,
becomes ill as a result of
food safety issues, restaurants in our
system may be temporarily closed, which would decrease our
revenues. In addition, instances or allegations of food-borne illness or
food safety issues,
restaurants,
restaurants of competitors, or suppliers or distributors (regardless of
whether we use or have used those suppliers or distributors), or
otherwise involving the types of food served at our restaurants, could
result in negative publicity that could adversely affect our sales or the

litigation and damages.

real or perceived,

involving our

Our Corporate Governance Principles and our Code of Conduct are
also located within the Investor Relations section of the Company’s
website. The reference to the Company’s website address does not
constitute incorporation by reference of the information contained on
the website and should not be considered part of this document.
These documents, as well as our SEC filings, are available in print
free of charge to any shareholder who requests a copy from our
Investor Relations Department.

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sales of our Concepts’ franchisees. The occurrence of food-borne
illnesses or food safety issues could also adversely affect the price
and availability of affected ingredients, which could result
in
disruptions in our supply chain and/or lower margins for us and our
Concepts’ franchisees.

Health concerns arising from outbreaks
of viruses or other diseases may have
an adverse effect on our business.
Our business could be materially and adversely affected by the
outbreak of a widespread health epidemic, including various strains
of avian flu or swine flu, such as H1N1. The occurrence of such an
outbreak of an epidemic illness or other adverse public health
developments could materially disrupt our business and operations.
Such events could also significantly impact our industry and cause a
temporary closure of restaurants, which would severely disrupt our
operations and have a material adverse effect on our business,
financial condition and results of operations.

Our operations could be disrupted if any of our employees or
employees of our business partners were suspected of having the
avian flu or swine flu, since this could require us or our business
partners to quarantine some or all of such employees or disinfect our
restaurant facilities. Outbreaks of avian flu occur from time to time
around the world, and such outbreaks have resulted in confirmed
human cases. It is possible that outbreaks could reach pandemic

YUM! BRANDS, INC. - 2016 Form 10-K 5

PART I
ITEM 1A Risk Factors

levels. Public concern over avian flu generally may cause fear about
the consumption of chicken, eggs and other products derived from
poultry, which could cause customers to consume less poultry and
related products. This would likely result
in lower revenues and
profits. Avian flu outbreaks could also adversely affect the price and
availability of poultry, which could negatively impact our profit
margins and revenues.

traffic or

restaurant guest

Furthermore, other viruses may be transmitted through human
contact, and the risk of contracting viruses could cause employees
or guests to avoid gathering in public places, which could adversely
affect
the ability to adequately staff
restaurants. We could also be adversely affected if jurisdictions in
restaurants operate impose mandatory
which our Concepts’
impose restrictions on
closures, seek voluntary closures or
such measures are not
operations of
implemented and a virus or other disease does not spread
significantly, the perceived risk of infection or health risk may affect
our business.

restaurants. Even if

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Our operating results and growth
strategies are closely and increasingly
tied to the success of our Concepts’
franchisees.
A significant and growing portion of our restaurants are operated by
our Concepts’ franchisees. In October 2016, in connection with the
spin-off of our China business, we announced our plan to become at
least 98% franchised by the end of 2018. Our refranchising efforts
will
increase our dependence on the financial success and
cooperation of our Concepts’ franchisees. In addition, our long-term
system sales growth targets depend on an acceleration of our
historical net system unit growth rate. Nearly all of this unit growth is
expected to result from new unit openings by our franchisees. If our
franchisees do not meet our expectations for new unit development,
we may fall short of our system sales growth targets.

franchisees’
We have limited control over how our Concepts’
businesses are run, and the inability of
franchisees to operate
successfully could adversely affect our operating results through
decreased royalty payments. If our Concepts’ franchisees incur too
much debt, if their operating expenses or commodity prices increase
or if economic or sales trends deteriorate such that they are unable
to operate profitably or repay existing debt, it could result in their
financial distress, including insolvency or bankruptcy. If a significant
franchisee or a significant number of our Concepts’
franchisees
become financially distressed, our operating results could be
impacted through reduced or delayed royalty payments. In addition,
we are contingently liable on certain of our Concepts’ franchisees’
including lease agreements that we have
lease agreements,
guaranteed or assigned to franchisees
in connection with
refranchising of certain Company restaurants, and our operating
results could be impacted by any increased rent obligations for such
leased properties.

Our success also depends on the willingness and ability of our
franchisees to implement major initiatives, which may
Concepts’
include financial
investment. Our Concepts may be unable to
successfully implement strategies that we believe are necessary for
further growth if their franchisees do not participate, which in turn
the
may harm the growth prospects and financial condition of
Company. Additionally, the failure of our Concepts’ franchisees to
focus on the fundamentals of restaurant operations, such as quality
service and cleanliness (even if such failures do not rise to the level of
breaching the related franchise documents), could have a negative
impact on our business.

6 YUM! BRANDS, INC. - 2016 Form 10-K

We may not successfully implement
our transformation initiatives or fully
realize the anticipated benefits from
the transformation.
On October 11, 2016, we announced our strategic transformation
plans to drive global expansion of our KFC, Pizza Hut and Taco Bell
brands following the spin-off of our China business. Among other
things, this transformation includes a plan to become at least 98%
franchised by the end of 2018 and to significantly reduce annual
capital expenditures and our general and administrative costs, each
by the end of 2019. We cannot assure you that we will be able to
successfully implement our transformation initiatives. Further, our
this transformation,
ability to achieve the anticipated benefits of
including the anticipated levels of cost savings and efficiency, within
expected timeframes is subject to many estimates and assumptions,
which are, in turn, subject to significant economic, competitive and
other uncertainties, some of which are beyond our control. There is
no assurance that we will successfully implement, or fully realize the
anticipated positive impact of, our
transformation initiatives or
execute successfully on our transformation strategy, in the expected
timeframes or at all. In addition, there can be no assurance that our
efforts, if properly executed, will result in our desired outcome of
improved financial performance.

We have significant exposure to the
Chinese market through our largest
franchisee, Yum China, which subjects
us to risks that could negatively affect
our business.
In connection with the spin-off of our China business in October
2016, we entered into a Master License Agreement with Yum China
pursuant to which Yum China is the exclusive licensee of the KFC,
Pizza Hut and Taco Bell Concepts and their related marks and other
intellectual property rights for restaurant services in China. Following
the spin-off, Yum China is now our largest franchisee, and our overall
financial results are significantly affected by Yum China’s results, and
our business is exposed to risks in China. These risks include,
among others, changes in economic conditions (including consumer
spending, unemployment levels and wage and commodity inflation),
the regulatory environment, as well as
consumer preferences,
increased media scrutiny of our business and industry, fluctuations in
foreign exchange rates and increased competition. In addition, any
significant or prolonged deterioration in U.S.-China relations could
adversely affect our China operations if Chinese consumers reduce
the frequency of their visits to Yum China’s restaurants. Chinese law
regulates the scope of our business conducted within China. Our
business is therefore subject to numerous uncertainties based on the
policies of the Chinese government, as they may change from time to
time.

Our relationship with Yum China is governed by a Master License
Agreement, which may be terminated upon the occurrence of certain
events, such as the insolvency or bankruptcy of Yum China.
In
addition,
if we are unable to enforce our intellectual property or
contract rights in China, if Yum China is unable or unwilling to satisfy
its obligations under the Master License Agreement, or if the Master
License Agreement is otherwise terminated, it could result in an
interruption in the operation of our brands that have been exclusively
licensed to Yum China for use in China. Such interruption could
result in a delay in or loss of royalty income to us, which would
negatively impact our financial results.

Our international operations subject us
to risks that could negatively affect our
business.
A significant portion of our Concepts’ restaurants are operated in
countries and territories outside of the U.S., including in emerging
markets, and we intend to continue expansion of our international
operations. As a result, our business is increasingly exposed to risks
in international operations. These risks, which can vary
inherent
substantially by country, include political
instability, corruption and
social and ethnic unrest, as well as changes in economic conditions
(including consumer spending, unemployment levels and wage and
commodity inflation),
income and
non-income based tax rates and laws,
foreign exchange control
regimes, consumer preferences and the laws and policies that
govern foreign investment in countries where our restaurants are
operated. In addition, our franchisees do business in jurisdictions that
may be subject to trade or economic sanction regimes. Any failure to
comply with such sanction regimes or other similar
laws or
the
regulations could result
imposition of penalties, suspension of business licenses, or a
cessation of operations at our franchisees’ businesses, as well as
damage to our and our Concepts’ brands’ images and reputations,
all of which could harm our profitability.

in the assessment of damages,

the regulatory environment,

Foreign currency risks and foreign
exchange controls could adversely
affect our financial results.
Our results of operations and the value of our foreign assets are
affected by fluctuations in currency exchange rates, which may
adversely affect reported earnings. More specifically, an increase in
the value of the U.S. dollar relative to other currencies, such as the
Chinese Renminbi (“RMB”), Australian Dollar, the British Pound and
the Euro, as well as currencies in certain other markets, such as the
Malaysian Ringgit and Russian Ruble, could have an adverse effect
on our reported earnings. There can be no assurance as to the future
effect of any such changes on our results of operations, financial
condition or cash flows. In addition, the Chinese government restricts
the convertibility of RMB into foreign currencies and, in certain cases,
the remittance of currency out of China. Yum China’s income is
almost exclusively derived from the earnings of
its Chinese
subsidiaries, with substantially all revenues of its Chinese subsidiaries
denominated in RMB. Any significant fluctuation in the value of the
RMB could materially impact
royalty
payments made to us by Yum China, which could result in lower
revenues. In addition restrictions on the conversion of RMB to U.S.
dollars or further restrictions on the remittance of currency out of
China could result in delays in the remittance of Yum China’s license
fee, which could impact our liquidity.

the U.S. dollar value of

PART I
ITEM 1A Risk Factors

compromised as a result of data corruption or loss, cyber-attack or a
network security incident or if our employees, franchisees or vendors fail
to comply with these laws and regulations and this information is
obtained by unauthorized persons or used inappropriately, it could result
in liabilities and penalties and could damage our reputation, cause us to
incur substantial costs and result in a loss of customer confidence,
which could adversely affect our results of operations and financial
condition. Additionally, we could be subject to litigation and government
enforcement actions as a result of any such failure.

Further, data privacy is subject to frequently changing rules and
regulations, which sometimes conflict among the various jurisdictions
and countries where we, our Concepts and our Concepts’
franchisees do business. Our failure to adhere to or successfully
implement appropriate processes in this area could result in legal
liability or impairment to our and our brands’ reputations.

Our inability or failure to recognize,
respond to and effectively manage the
accelerated impact of social media
could adversely impact our business.
In recent years, there has been a marked increase in the use of social
including blogs, chat platforms, social media
media platforms,
websites, and other forms of Internet-based communications which
allow individuals access to a broad audience of consumers and other
interested persons. The rising popularity of social media and other
consumer-oriented technologies has increased the speed and
accessibility of information dissemination. Many social media platforms
immediately publish the content
their subscribers and participants
post, often without filters or checks on accuracy of the content posted.
Information posted on such platforms at any time may be adverse to
our
interests and/or may be inaccurate. The dissemination of
information via social media could harm our business, reputation,
financial condition, and results of operations,
the
information’s accuracy. The damage may be immediate without
affording us an opportunity for redress or correction.

regardless of

In addition, social media is frequently used by our Concepts to
respective customers and the public in
communicate with their
general. Failure by our Concepts to use social media effectively or
appropriately, particularly as compared to our Concept’s respective
competitors, could lead to a decline in brand value, customer visits
and revenue. Other risks associated with the use of social media
include improper disclosure of proprietary information, negative
comments about our Concepts’ brands, exposure of personally
identifiable information, fraud, hoaxes or malicious dissemination of
false information. The inappropriate use of social media by our
customers or employees could increase our costs, lead to litigation
or result in negative publicity that could damage our reputation and
adversely affect our results of operations.

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Failure to protect the integrity and
security of personal information of our
customers and employees could result
in substantial costs, expose us to
litigation and damage our reputation.
We receive and maintain certain personal,
financial and other
information about our customers, employees and franchisees. The use
and handling of this information is regulated by evolving and increasingly
demanding laws and regulations in various jurisdictions, as well as by
certain third-party contracts. If our security and information systems are

Shortages or interruptions in the
availability and delivery of food and
other supplies may increase costs or
reduce revenues.
franchisees are
The products sold by our Concepts and their
sourced from a wide variety of domestic and international suppliers.
We, along with our Concepts’ franchisees, are also dependent upon
third parties to make frequent deliveries of
food products and
supplies that meet our specifications at competitive prices.
food items and other
Shortages or interruptions in the supply of

YUM! BRANDS, INC. - 2016 Form 10-K 7

PART I
ITEM 1A Risk Factors

supplies to our restaurants could adversely affect the availability,
quality and cost of
items we use and the operations of our
restaurants. Such shortages or disruptions could be caused by
inclement weather, natural disasters, increased demand, problems in
production or distribution, restrictions on imports or exports, the
inability of vendors to obtain credit, political instability in the countries
in which suppliers and distributors are located, the financial instability
of suppliers and distributors, suppliers’ or distributors’ failure to meet
our standards, product quality issues, inflation, other factors relating
to the suppliers and distributors and the countries in which they are
located, food safety warnings or advisories or the prospect of such
pronouncements,
supply or distribution
cancellation of
agreements or an inability to renew such arrangements or to find
replacements on commercially reasonable terms, or other conditions
beyond our control or the control of our Concepts’ franchisees. In the
U.S., the Company, along with representatives of the Company’s
KFC, Pizza Hut and Taco Bell franchisee groups, are members of
Restaurant Supply Chain Solutions, LLC (“RSCS”), which is
responsible
for purchasing certain restaurant products and
equipment. Any failure or inability of RSCS to perform its purchasing
obligations could result in shortages or interruptions in the availability
of food and other supplies.

the

A shortage or interruption in the availability of certain food products
or supplies could increase costs and limit the availability of products
critical to restaurant operations, which in turn could lead to restaurant
closures and/or a decrease in sales. In addition, failure by a key
for our Concepts and/or our Concepts’
supplier or distributor
franchisees to meet
its service requirements could lead to a
disruption of service or supply until a new supplier or distributor is
engaged, and any disruption could have an adverse effect on our
business.

We may not achieve our target
development goals, aggressive
development could cannibalize existing
sales and new restaurants may not be
profitable.
Our growth strategy depends on our and our franchisees’ ability to
increase our net restaurant count
in markets around the world,
especially in emerging markets. The successful development of new
units depends in large part on the ability of our Concepts’
franchisees to open new restaurants and to operate these
restaurants profitably. We cannot guarantee that we, or our
Concepts’ franchisees, including Yum China, will be able to achieve
our expansion goals or
that new restaurants will be operated
profitably. Further, there is no assurance that any new restaurant will
produce operating results similar to those of our existing restaurants.
Other risks that could impact our ability to increase the number of
our restaurants include prevailing economic conditions and our, or
our Concepts’
franchisees’, ability to obtain suitable restaurant
locations, negotiate acceptable lease or purchase terms for the
locations, obtain required permits and approvals in a timely manner,
hire and train qualified restaurant crews and meet construction
schedules.

Expansion into target markets could also be affected by our
Concepts’ franchisees’ ability to obtain financing to construct and
open new restaurants. If it becomes more difficult or more expensive
for our Concepts’ franchisees to obtain financing to develop new
restaurants, the expected growth of our system could slow and our
future revenues and operating cash flows could be adversely
impacted.

8 YUM! BRANDS, INC. - 2016 Form 10-K

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the new restaurants could impact

In addition,
the sales of our
Concepts’ existing restaurants nearby. There can be no assurance
that sales cannibalization will not occur or become more significant in
the future as we increase our presence in existing markets.

Labor shortages or difficulty finding
qualified employees could slow our
growth, harm our business and reduce
our profitability.
Restaurant operations are highly service-oriented and our success
depends in part upon our and our Concepts’ franchisees’ ability to
retain and motivate a sufficient number of qualified
attract,
employees, including restaurant managers and other crew members.
The market
industry is very
competitive. Any future inability to recruit and retain qualified
individuals may delay the planned openings of new restaurants by us
franchisees and could adversely impact our
and our Concepts’
Concepts’ existing restaurants. Any such delays, material
increases
in employee turnover rate in existing restaurants or widespread
employee dissatisfaction could have a material adverse effect on our
and our Concepts’ franchisees’ business and results of operations.

for qualified employees in our

job actions may
In addition, strikes, work slowdowns or other
become more common in the U.S. In the event of a strike, work
slowdown or other labor unrest, the ability to adequately staff our
Concept’s restaurants could be impaired, which could result
in
reduced revenue and customer claims, and may distract our
management from focusing on our business and strategic priorities.

Changes in labor and other operating
costs could adversely affect our results
of operations.
An increase in the costs of employee wages, benefits and insurance
(including workers’ compensation, general
liability, property and
health) as well as other operating costs such as rent and energy
costs could adversely affect our operating results. Such increases
could result from government imposition of higher minimum wages or
from general economic or competitive conditions. Any increase in
such operating expenses could adversely affect our and our
Concepts’ franchisees’ profit margins. In addition, competition for
qualified employees could also compel us or our Concepts’
franchisees to pay higher wages to attract or
retain key crew
members, which could result in higher labor costs and decreased
profitability.

A broader standard for determining
joint employer status may adversely
affect our business operations and
increase our liabilities resulting from
actions by our Concepts’ franchisees.
In 2015, the National Labor Relations Board (the “NLRB”) adopted a
new and broader standard for determining when two or more
otherwise unrelated employers may be found to be a joint employer
of the same employees under the National Labor Relations Act. In
addition,
the NLRB has issued
complaints naming McDonald’s Corporation as a joint employer of

the general counsel’s office of

workers at its franchisees for alleged violations of the U.S. Fair Labor
Standards Act. The NLRB’s proposed and evolving joint employer
liability standard could cause us or our Concepts to be liable or held
responsible for unfair labor practices, violations of wage and hour
laws, and other violations and could also require our Concepts to
conduct collective bargaining negotiations, regarding employees of
our Concepts’ franchisees. Further, there is no assurance that we or
our Concepts will not receive similar complaints as McDonald’s
Corporation in the future, which could result in legal proceedings
based on the actions of our Concepts’ franchisees. In such events,
our operating expenses may increase as a result of
required
increased litigation,
modifications
governmental
administrative
enforcement actions, fines and civil liability.

to our business practices,

investigations

proceedings,

or

An increase in food prices may have an
adverse impact on our and our
franchisees’ profit margins.
Our and our Concepts’ franchisees’ businesses depend on reliable
sources of large quantities of raw materials such as protein (including
poultry, pork, beef and seafood), cheese, oil, flour and vegetables
(including potatoes and lettuce). Raw materials purchased for use in
our Concepts’ restaurants are subject to price volatility caused by any
fluctuation in aggregate supply and demand, or other external
conditions, such as weather conditions or natural events or disasters
that affect expected harvests of such raw materials. As a result, the
historical prices of
raw materials used in the operation of our
Concepts’ restaurants have fluctuated. We cannot assure you that we
or our Concepts’ franchisees will continue to be able to purchase raw
materials at reasonable prices, or that raw materials prices will remain
stable in the future. In addition, a significant increase in gasoline prices
could result in the imposition of fuel surcharges by our distributors.

Because we and our Concepts’ franchisees provide competitively
priced food, we may not have the ability to pass through to our
customers the full amount of any commodity price increases. If we
and our Concepts’ franchisees are unable to manage the cost of raw
materials or to increase the prices of products proportionately, it may
have an adverse impact on our and our franchisees’ profit margins.

Our Concepts’ brands may be limited
or diluted through franchisee and third-
party activity.
Although we monitor and regulate franchisee activities through our
franchise agreements, franchisees or other third parties may refer to
or make statements about our Concepts’ brands that do not make
proper use of our
that
improperly alter trademarks or branding, or that are critical of our
Concepts’ brands or place our Concepts’ brands in a context that
may tarnish their reputation. This may result in dilution of or harm to
our intellectual property or the value of our Concept’s brands.

required designations,

trademarks or

Franchisee noncompliance with the terms and conditions of our
franchise agreements may reduce the overall goodwill of our
Concepts’ brands, whether through the failure to meet health and
safety standards, engage in quality control or maintain product
consistency, or through the participation in improper or objectionable
business practices. Moreover, unauthorized third parties may use our
intellectual property to trade on the goodwill of our Concepts’
brands, resulting in consumer confusion or dilution. Any reduction of
our Concepts’ brands’ goodwill, consumer confusion, or dilution is
likely to impact sales, and could materially and adversely impact our
business and results of operations.

PART I
ITEM 1A Risk Factors

isolated or

Our success depends substantially on
our corporate reputation and on the
value and perception of our brands.
Our success depends in large part upon our ability and our
Concepts’ franchisees’ ability to maintain and enhance the value of
our brands and our customers’ loyalty to our brands. Brand value is
based in part on consumer perceptions on a variety of subjective
recurring, and
qualities. Business incidents, whether
whether originating from us, franchisees, competitors, suppliers or
distributors, can significantly reduce brand value and consumer trust,
particularly if the incidents receive considerable publicity or result in
litigation. For example, our Concepts’ brands could be damaged by
claims or perceptions about the quality or safety of our products or
the quality or reputation of our suppliers, distributors or franchisees,
regardless of whether such claims or perceptions are true. Similarly,
entities in our supply chain may engage in conduct, including alleged
human rights abuses or environmental wrongdoing, and any such
conduct could damage our or our Concepts’ brands’ reputations.
Any such incidents (even if resulting from actions of a competitor or
franchisee) could cause a decline directly or indirectly in consumer
confidence in, or the perception of, our Concepts’ brands and/or our
products and reduce consumer demand for our products, which
would likely result in lower revenues and profits. Additionally, our
corporate reputation could suffer from a real or perceived failure of
corporate governance or misconduct by a company officer, or an
employee or representative of us or a franchisee.

We could be party to litigation that
could adversely affect us by increasing
our expenses, diverting management
attention or subjecting us to significant
monetary damages and other
remedies.
We are regularly involved in legal proceedings, which include
consumer, employment, real estate related, tort, intellectual property,
breach of contract, securities, derivative and other litigation (see the
discussion of Legal Proceedings in Note 20 to the consolidated
financial statements included in Item 8 of this Form 10-K). Plaintiffs in
lawsuits often seek recovery of very large or
these types of
loss
indeterminate amounts, and the magnitude of
relating to such lawsuits may not be accurately estimated.
Regardless of whether any such claims have merit, or whether we
are ultimately held liable or settle, such litigation may be expensive to
defend and may divert resources and management attention away
from our operations and negatively impact reported earnings. With
respect to insured claims, a judgment for monetary damages in
excess of any insurance coverage could adversely affect our financial
condition or results of operations. Any adverse publicity resulting
from these allegations may also adversely affect our reputation,
which in turn could adversely affect our results of operations.

the potential

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the restaurant

to claims that

relate to the nutritional content of

industry around the world has been
In addition,
food
subject
the menus and practices of
products, as well as claims that
restaurant chains have led to customer health issues,
including
weight gain and other adverse effects. These concerns could lead to
an increase in the regulation of the content or marketing of our
products. We may also be subject to such claims in the future and,
even if we are not, publicity about these matters (particularly directed
at the quick service and fast-casual segments of the retail
food
industry) may harm our reputation and adversely affect our business,
financial condition and results of operations.

YUM! BRANDS, INC. - 2016 Form 10-K 9

PART I
ITEM 1A Risk Factors

Changes in, or noncompliance with,
governmental regulations may
adversely affect our business
operations, growth prospects or
financial condition.
Our Concepts and their franchisees are subject to numerous laws
and regulations around the world. These laws change regularly and
are increasingly complex. For example, we are subject to:

• The Americans with Disabilities Act in the U.S. and similar state
laws that give civil rights protections to individuals with disabilities
in the context of employment, public accommodations and other
areas.

• The U.S. Fair Labor Standards Act, which governs matters such as
minimum wages, overtime and other working conditions, as well
as family leave mandates and a variety of similar state laws that
govern these and other employment law matters.

• Laws and regulations in government-mandated health care
benefits such as the Patient Protection and Affordable Care Act.

• Laws and regulations relating to nutritional content, nutritional
labeling, product safety, product marketing and menu labeling.

• Laws relating to state and local licensing.

• Laws relating to the relationship between franchisors and

franchisees.

• Laws and regulations relating to health, sanitation, food, workplace
safety, child labor, including laws prohibiting the use of certain
“hazardous equipment” by employees younger than the age of 18
years of age, and fire safety and prevention.

• Laws and regulations relating to union organizing rights and

activities.

• Laws relating to information security, privacy, cashless payments,

and consumer protection.

• Laws relating to currency conversion or exchange.

• Laws relating to international trade and sanctions.

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• Tax laws and regulations.

• Anti-bribery and anti-corruption laws.

• Environmental laws and regulations.

• Federal and state immigration laws and regulations in the U.S.

Compliance with new or existing laws and regulations could impact
our operations. The compliance costs associated with these laws
and regulations could be substantial. Any failure or alleged failure to
comply with these laws or regulations could adversely affect our
reputation,
international expansion efforts, growth prospects and
financial results or result in, among other things, litigation, revocation
of
governmental
investigations or proceedings, administrative enforcement actions,
liability. Publicity relating to any such
fines and civil and criminal
noncompliance could also harm our reputation and adversely affect
our revenues.

investigations,

licenses,

required

internal

Failure to comply with anti-bribery or
anti-corruption laws could adversely
affect our business operations.
The U.S. Foreign Corrupt Practices Act, the UK Bribery Act and other
similar applicable laws prohibiting bribery of government officials and

10 YUM! BRANDS, INC. - 2016 Form 10-K

other corrupt practices are the subject of increasing emphasis and
enforcement around the world. Although we have implemented
policies and procedures designed to promote compliance with these
laws, there can be no assurance that our employees, contractors,
agents or other third parties will not take actions in violation of our
policies or applicable law, particularly as we expand our operations in
emerging markets and elsewhere. Any such violations or suspected
violations could subject us to civil or criminal penalties, including
substantial fines and significant investigation costs, and could also
materially damage our reputation, brands, international expansion
efforts and growth prospects, business and operating results.
Publicity relating to any noncompliance or alleged noncompliance
could also harm our reputation and adversely affect our revenues
and results of operations.

Tax matters, including changes in tax
rates, disagreements with taxing
authorities and imposition of new taxes
could impact our results of operations
and financial condition.
A significant percentage of our income is earned outside the U.S.
and currently taxed at lower rates than the U.S. statutory rates.
However, if the cash generated by our U.S. business is not sufficient
to meet our need for cash in the U.S., we may need to repatriate a
greater portion of our international earnings to the U.S. in the future.
We are required to record U.S. income tax expense in our financial
statements at the point in time when our management determines
that we no longer have the ability and intent to indefinitely postpone
tax consequences related to those international earnings. This could
cause our worldwide effective tax rate to increase materially.

We are subject to income taxes as well as non-income based taxes,
such as payroll, sales, use, value-added, net worth, property,
withholding and franchise taxes in both the U.S. and various foreign
jurisdictions. We are also subject to regular reviews, examinations
and audits by the U.S. Internal Revenue Service (“IRS”) and other
taxing authorities with respect
to such income and non-income
based taxes inside and outside of the U.S. If the IRS or another
taxing authority disagrees with our tax positions, we could face
additional tax liabilities, including interest and penalties. Payment of
such additional amounts upon final settlement or adjudication of any
disputes could have a material
impact on our results of operations
and financial position.

In addition, we are directly and indirectly affected by new tax
tax laws and
legislation and regulation and the interpretation of
regulations worldwide. Changes
regulation or
interpretation of existing laws and regulations in the U.S. and other
jurisdictions where we are subject to taxation could increase our
taxes and have an adverse effect on our operating results and
financial condition.

in legislation,

The Yum China spin-off and certain
related transactions could result in
substantial U.S. tax liability.
We received opinions of outside counsel substantially to the effect
that, for U.S. federal
income tax purposes, the Yum China spin-off
and certain related transactions qualify as generally tax-free under
Sections 355 and 361 of the U.S.
Internal Revenue Code. The
opinions relied on various facts and assumptions, as well as certain
representations as to factual matters and undertakings (including
with respect to future conduct) made by Yum China and us. If any of

these facts, assumptions,
representations or undertakings are
incorrect or not satisfied, we may not be able to rely on these
opinions of outside counsel. Accordingly, notwithstanding receipt of
the opinions of outside counsel, the conclusions reached in the tax
opinions may be challenged by the IRS. Because the opinions are
not binding on the IRS or the courts, there can be no assurance that
the IRS or the courts will not prevail in any such challenge.

the Yum China spin-off was taxable,

If, notwithstanding receipt of any opinion, the IRS were to conclude
that
in general, we would
recognize taxable gain as if we had sold the Yum China common
stock in a taxable sale for its fair market value. In addition, each
U.S. holder of our Common Stock who received shares of Yum
China common stock in the spin-off transaction would generally be
treated as having received a taxable distribution of property in an
amount equal to the fair market value of the shares of Yum China
common stock received. That distribution would be taxable to each
such U.S. stockholder as a dividend to the extent of our current and
accumulated earnings and profits. For each such U.S. stockholder,
any amount that exceeded our earnings and profits would be treated
to the extent of such
first as a non-taxable return of capital
stockholder’s tax basis in our shares of Common Stock with any
remaining amount being taxed as a capital gain.

transfer” of Chinese taxable assets,

The Yum China spin-off may be subject
to China indirect transfer tax.
the Chinese State Administration of Taxation
In February 2015,
(“SAT”) issued the Bulletin on Several
Issues of Enterprise Income
Tax on Income Arising from Indirect Transfers of Property by
Non-resident Enterprises (“Bulletin 7”). Pursuant to Bulletin 7, an
“indirect
including equity
interests in a China resident enterprise (“Chinese interests”), by a
non-resident enterprise, may be recharacterized and treated as a
direct transfer of Chinese taxable assets, if such arrangement does
not have reasonable commercial purpose and the transferor has
avoided payment of Chinese enterprise income tax. Using general
anti-tax avoidance provisions, the SAT may treat an indirect transfer
as a direct transfer of Chinese interests if the transfer has avoided
Chinese tax by way of an arrangement without
reasonable
commercial purpose. As a result, gains derived from such indirect
transfer may be subject to Chinese enterprise income tax, and the
transferee or other person who is obligated to pay for the transfer
would be obligated to withhold the applicable taxes, currently at a
rate of up to 10% of the capital gain in the case of an indirect transfer
of equity interests in a China resident enterprise.

We evaluated the potential applicability of Bulletin 7 in connection
with the Separation in the form of a tax free restructuring and believe
it is more likely than not that Bulletin 7 does not apply. We believe
that the restructuring has reasonable commercial purpose.

However, given how recently Bulletin 7 was promulgated, there are
significant uncertainties regarding what constitutes a reasonable
commercial purpose, how the safe harbor provisions for group
restructurings are to be interpreted and how the Chinese tax
authorities will ultimately view the spin-off. As a result, our position
could be challenged by the Chinese tax authorities resulting in a tax
at a rate of 10% assessed on the difference between the fair market
value and the tax basis of Yum China. As our tax basis in Yum China
was minimal, the amount of such a tax could be significant and have
a material adverse effect on our
results of operations and our
financial condition.

PART I
ITEM 1A Risk Factors

Failure to protect our service marks or
other intellectual property could harm
our business.
We regard our Yum®, KFC®, Pizza Hut® and Taco Bell® service
marks, and other service marks and trademarks related to our
restaurant businesses, as having significant value and being
important to our marketing efforts. We rely on a combination of
protections provided by contracts, copyrights, patents, trademarks,
service marks and other common law rights, such as trade secret
and unfair competition laws, to protect our restaurants and services
from infringement. We have registered certain trademarks and
service marks in the U.S. and foreign jurisdictions. However, from
time to time we become aware of names and marks identical or
confusingly similar to our service marks being used by other persons.
Although our policy is to oppose any such infringement, further or
unknown unauthorized uses or other misappropriation of our
trademarks or service marks could diminish the value of our brands
and adversely affect our business. In addition, effective intellectual
property protection may not be available in every country in which
our Concepts have, or intend to open or franchise, a restaurant.
There can be no assurance that these protections will be adequate,
and defending or enforcing our service marks and other intellectual
property could result in the expenditure of significant resources. We
may also face claims of infringement that could interfere with the use
of the proprietary know-how, concepts, recipes, or trade secrets
used in our business. Defending against such claims may be costly,
and we may be prohibited from using such proprietary information in
the future or forced to pay damages, royalties, or other fees for using
such proprietary information, any of which could negatively affect our
business, reputation, financial condition, and results of operations.

Our business may be adversely
impacted by changes in consumer
discretionary spending and general
economic conditions.
Purchases at our restaurants are discretionary for consumers and,
therefore, our results of operations are susceptible to economic
slowdowns and recessions. Our results of operations are dependent
upon discretionary spending by consumers, which may be affected
by general economic conditions globally or in one or more of the
markets we serve. Some of the factors that impact discretionary
consumer spending include unemployment rates, fluctuations in the
level of disposable income,
the price of gasoline, stock market
performance and changes in the level of consumer confidence.
These and other macroeconomic factors could have an adverse
effect on our sales, profitability or development plans, which could
harm our financial condition and operating results.

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to price and quality of

The retail food industry in which we
operate is highly competitive.
The retail food industry in which we operate is highly competitive with
respect
food products, new product
development, advertising levels and promotional initiatives, customer
location, and attractiveness and
reputation,
service,
maintenance of properties.
If consumer or dietary preferences
change, if our marketing efforts are unsuccessful, or if our Concepts’
restaurants are unable to compete successfully with other retail food
outlets in new and existing markets, our business could be adversely
affected. We also face growing competition as a result of
convergence in grocery, convenience, deli and restaurant services,

restaurant

YUM! BRANDS, INC. - 2016 Form 10-K 11

PART I
ITEM 1B Unresolved Staff Comments

including the offering by the grocery industry of convenient meals,
including pizzas and entrees with side dishes. Competition from
delivery aggregators and other
food delivery services has also
increased in recent years, particularly in urbanized areas. Increased
competition could have an adverse effect on our sales, profitability or
development plans, which could harm our financial condition and
operating results.

Our substantial indebtedness makes us
more sensitive to adverse economic
conditions, may limit our ability to plan
for or respond to significant changes in
our business, and requires a significant
amount of cash to service our debt
payment obligations that we may be
unable to generate or obtain.
In 2016, we increased our
indebtedness from approximately
$4 billion to approximately $9 billion. The proceeds from the debt
were primarily used to return capital to shareholders through share
repurchases and dividends. Subject to the limits contained in the
agreements governing our indebtedness, we may be able to incur
additional debt from time to time, which would intensify the risks
related to our high level of indebtedness.

Specifically, our high level of
potential consequences, including, but not limited to:

indebtedness could have important

• increasing our vulnerability to, and reducing our flexibility to plan for
and respond to, adverse economic and industry conditions and
changes in our business and the competitive environment;

• requiring the dedication of a substantial portion of our cash flow
from operations to the payment of principal of, and interest on,
indebtedness, thereby reducing the availability of such cash flow to
fund working capital, capital expenditures, acquisitions, dividends,
share repurchases or other corporate purposes;

• increasing our vulnerability to a further downgrade of our credit
rating, which could adversely affect our cost of funds, liquidity and
access to capital markets;

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• restricting us from making strategic acquisitions or causing us to

make non-strategic divestitures;

• placing us at a disadvantage compared to other less leveraged
competitors or competitors with comparable debt at more
favorable interest rates;

• increasing our exposure to the risk of

increased interest rates
insofar as current and future borrowings are subject to variable
rates of interest;

• making it more difficult for us to repay, refinance or satisfy our

obligations with respect to our debt;

• limiting our ability to borrow additional

funds in the future and

increasing the cost of any such borrowing;

• imposing restrictive covenants on our operations, which, if not
complied with, could result in an event of default, which in turn, if
not cured or waived, could result
the
applicable debt, and may result in the acceleration of any other
debt
to which a cross-acceleration or cross-default provision
applies; and

in the acceleration of

• increasing our exposure to risks related to fluctuations in foreign
currency as we earn profits in a variety of currencies around the
world and our debt is denominated in U.S. dollars.

There is no assurance that we will generate cash flow from
operations or that future debt or equity financings will be available to
us to enable us to pay our indebtedness or to fund other liquidity
needs. If our business does not generate sufficient cash flow from
operation in the amounts projected or at all, or if future borrowings
are not available to us in amounts sufficient to pay our indebtedness
or to fund other liquidity needs, our financial condition and results of
operations may be adversely affected. As a result, we may need to
refinance all or a portion of our indebtedness on or before maturity.
There is no assurance that we will be able to refinance any of our
indebtedness on favorable terms, or at all. Any inability to generate
sufficient cash flow or refinance our indebtedness on favorable terms
could have a material adverse effect on our business and financial
condition.

ITEM 1B Unresolved Staff Comments

The Company has received no written comments regarding its periodic or current reports from the staff of the Securities and Exchange
Commission that were issued 180 days or more preceding the end of its 2016 fiscal year and that remain unresolved.

12 YUM! BRANDS, INC. - 2016 Form 10-K

ITEM 2 Properties

year

end 2016,

As of
the Company’s Concepts owned
approximately 860 units and leased land, building or both for
approximately 2,000 units worldwide. These units are further detailed
as follows:

• The KFC Division owned approximately 260 units and leased land,

building or both in approximately 1,165 units.

• The Pizza Hut Division owned approximately 70 units and leased

land, building or both in approximately 480 units.

• The Taco Bell Division owned approximately 530 units and leased

land, building or both in approximately 355 units.

Company-owned restaurants in the U.S. with leases are generally
leased for initial terms of 15 or 20 years and generally have renewal
options; however, Pizza Hut delivery/carryout units in the U.S.
generally are leased for significantly shorter initial terms with shorter
renewal options. Company-owned restaurants outside the U.S. with

PART I

leases have initial
lease terms and renewal options that vary by
country. The Company currently has land, buildings or both related
to approximately 700 units, not included in the property counts
above, that it leases or subleases to franchisees, principally in the
U.S., United Kingdom, Germany and France.

The KFC Division and Pizza Hut Division corporate headquarters and
a KFC and Pizza Hut research facility in Plano, Texas are owned by
Pizza Hut. Taco Bell leases its corporate headquarters and research
facility in Irvine, California. The YUM corporate headquarters and a
KFC research facility in Louisville, Kentucky are owned by KFC.
Additional information about the Company’s properties is included in
the Consolidated Financial Statements in Part II, Item 8.

The Company believes that
its properties are generally in good
operating condition and are suitable for the purposes for which they
are being used.

ITEM 3 Legal Proceedings

The Company is subject to various lawsuits covering a variety of
allegations. The Company believes that the ultimate liability, if any, in
excess of amounts already provided for
these matters in the
Consolidated Financial Statements, is not likely to have a material
adverse effect on the Company’s annual
results of operations,
financial condition or cash flows. Matters faced by the Company
include, but are not limited to, claims from franchisees, suppliers,
employees, customers and others related to operational, contractual
or employment issues as well as claims that the Company has
infringed on third party intellectual property rights. In addition, the

Company brings claims from time-to-time relating to infringement of,
or challenges to, our intellectual property, including registered marks.
Finally, as a publicly-traded company, disputes arise from
including allegations that the
time-to-time with our shareholders,
Company breached federal securities laws or that officers and/or
directors breached fiduciary duties. Descriptions of current specific
claims and contingencies appear in Note 20, Contingencies, to the
Consolidated Financial Statements included in Part II, Item 8, which
is incorporated by reference into this item.

ITEM 4 Mine Safety Disclosures

Not applicable.

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YUM! BRANDS, INC. - 2016 Form 10-K 13

2009 to January 2015, most
recently serving as Senior Vice
President and General Counsel of PepsiCo Americas Foods & Frito
Lay North America. From May 2006 to December 2008 he served as
General Counsel of the United States Department of Agriculture.

Brian Niccol, 42, is Chief Executive Officer of Taco Bell Division, a
position he has held since January 2015. From January 2014 to
December 2014, Mr. Niccol served as President of Taco Bell
Division. From May 2013 to December 2013 Mr. Niccol served as
President of Taco Bell U.S. Mr. Niccol served as Chief Marketing and
Innovation Officer of Taco Bell U.S.
from October 2011 to April
2013. Prior to this position, he served as General Manager of Pizza
Hut U.S. from February 2011 to September 2011. From September
2007 to January 2011 he was Chief Marketing Officer of Pizza Hut
U.S.

David Russell, 47, is Senior Vice President, Finance and Corporate
Controller of YUM. He has served in this position since December
2012. He has been Vice President and Corporate Controller since
February 2011. Effective December 2012, his duties and title were
expanded to include Vice President, Finance. From November 2010
to February 2011, Mr. Russell served as Vice President, Controller-
Designate. From January 2008 to November 2010, he served as Vice
President and Assistant Controller.

Tracy Skeans, 44, is Chief Transformation and People Officer of
YUM. She has served as Chief People Officer since January 2016
and Chief Transformation Officer since November 2016. From
January 2015 to December 2015, she was President of Pizza Hut
International. Prior to this position, Ms. Skeans served as Chief
People Officer of Pizza Hut Division from December 2013 to
December 2014 and Chief People Officer of Pizza Hut U.S. from
October 2011 to November 2013. From June 2006 to September
2011, she served as Director of Human Resources for Pizza Hut U.S.

Executive officers are elected by and serve at the discretion of the
Board of Directors.

PART I
ITEM 4 Mine Safety Disclosures

Executive Officers of the Registrant.

The executive officers of the Company as of February 21, 2017, and
their ages and current positions as of that date are as follows:

Greg Creed, 59, is Chief Executive Officer of YUM. He has served in
this position since January 2015. He served as Chief Executive
Officer of Taco Bell Division from January 2014 to December 2014
and as Chief Executive Officer of Taco Bell U.S.
from 2011 to
December 2013. Prior to this position, Mr. Creed served as President
and Chief Concept Officer of Taco Bell U.S., a position he held
beginning in December 2006.

Roger Eaton, 56,
is Chief Executive Officer of KFC Division, a
position he has held since August 2015. Prior to that, he served as
President of KFC Division from January 2014 to August 2015 and as
Chief Operations Officer of YUM from November 2011 to August
2015. Prior to these positions, Mr. Eaton served as Chief Executive
Officer of KFC U.S. and YUM Operational Excellence Officer from
February 2011 to November 2011.

David Gibbs, 53, is President and Chief Financial Officer of YUM. He
has served in this position since May 2016. Prior to this position, he
served as Chief Executive Officer of Pizza Hut Division from January
2015 to April 2016. From January 2014 to December 2014,
Mr. Gibbs served as President of Pizza Hut U.S. Prior to this position,
Mr. Gibbs served as President and Chief Financial Officer of Yum!
Restaurants International,
from May 2012 through
December 2013. Mr. Gibbs served as Chief Financial Officer of YRI
from January 2011 to April 2012. He was Chief Financial Officer of
Pizza Hut U.S. from September 2005 to December 2010.

(“YRI”)

Inc.

Marc Kesselman, 45, is General Counsel, Corporate Secretary and
Chief Government Affairs Officer of YUM. He has served as General
Counsel and Corporate Secretary of YUM since February 2016 and
as Chief Government Affairs Officer since November 2016.
Mr. Kesselman joined YUM from Dean Foods where he held the
position of Executive Vice President, General Counsel, Corporate
Secretary & Government Affairs from January 2015 to January
2016. Prior to this position, he worked at PepsiCo from January

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14 YUM! BRANDS, INC. - 2016 Form 10-K

PART II

ITEM 5 Market for the Registrant’s Common

Stock, Related Stockholder Matters and
Issuer Purchases of Equity Securities

The Company’s Common Stock trades under the symbol YUM and is listed on the NYSE. The following sets forth the high and low NYSE
composite closing sale prices by quarter for the Company’s Common Stock and dividends per common share. On October 31, 2016 (the
“Distribution Date”), we completed the spin-off of our China business (the “Separation”) into an independent, publicly-traded company under the
name Yum China Holdings, Inc. (“Yum China”). On the Distribution Date we distributed to each of our shareholders of record as of the close of
business on October 19, 2016 (the “Record Date”), one share of Yum China common stock for each share of our Common Stock held as of the
Record Date. Stock prices prior to November 1, 2016, do not reflect any adjustment for the impact of the Separation.

Quarter

First

Second

Third

Fourth (to October 31)

Fourth (from November 1)

Quarter

First

Second

Third

Fourth

2016

2015

High

Low

Dividends
Declared

$ 78.79

$ 65.24

$ 0.46

84.19

91.26

91.25

64.74

78.98

79.33

85.36

59.70

0.46

—

0.51

0.30

High

Low

Dividends
Declared

$ 81.80

$ 70.01

$ —

94.88

92.75

83.42

78.29

76.10

67.12

0.82

—

0.92

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On December 21, 2016, the Company declared its first dividend since the separation of its China business of $0.30 per share of Common
Stock. The quarterly dividend was distributed February 3, 2017, to shareholders of record at the close of business on January 13, 2017. The
Company currently targets an annual dividend payout ratio of approximately 45% to 50% of net income.

As of February 14, 2017, there were 52,541 registered holders of record of the Company’s Common Stock.

YUM! BRANDS, INC. - 2016 Form 10-K 15

PART II
ITEM 5 Market for the Registrant’s Common Stock, Related Stockholder Matters and Issuer Purchases of Equity Securities

Issuer Purchases of Equity Securities

The following table provides information as of December 31, 2016, with respect to shares of Common Stock repurchased by the Company
during the quarter then ended. Share prices for shares repurchased prior to November 1, 2016, do not reflect any adjustment for the impact of
the Separation.

Total number
of shares
purchased
(thousands)

Average price
paid per share

Total number of shares purchased as
part of publicly announced plans or
programs (thousands)

Approximate dollar value of shares
that may yet be purchased under
the plans or programs (millions)

Fiscal Periods

Period 10

9/4/16 – 10/1/16

Period 11

10/2/16 – 10/29/16

Period 12

10/30/16 – 11/26/16

7,458

$ 89.15

5,047

$ 89.15

3,511

$ 61.38

Period 13

5,638

$ 63.84

11/27/16 – 12/31/16

Total

21,654

$ 78.06

7,458

5,047

3,511

5,638

21,654

$ 940

$ 490

$ 2,275

$ 1,915

$ 1,915

On March 4, 2016, our Board of Directors authorized share repurchases through December 2016 of up to $500 million (excluding applicable
transaction fees) of our outstanding Common Stock. On May 20, 2016, our Board of Directors authorized share repurchases through December
2016 of up to $4.2 billion (excluding applicable transaction fees) of our outstanding Common Stock. This authorization superseded all previous
unutilized authorizations. On November 17, 2016, our Board of Directors authorized additional share repurchases through December 2017 of up
to $2.0 billion (excluding applicable transaction fees) of our outstanding Common Stock. As of December 31, 2016, we have remaining capacity
to repurchase up to $1.9 billion of Common Stock under the November 2016 authorization.

Stock Performance Graph

This graph compares the cumulative total return of our Common Stock to the cumulative total return of the S&P 500 Stock Index and the S&P
500 Consumer Discretionary Sector, a peer group that includes YUM, for the period from December 30, 2011 to December 30, 2016, the last
trading day of our 2016 fiscal year. The graph assumes that the value of the investment in our Common Stock and each index was $100 at
December 30, 2011, and that all dividends were reinvested. For the purpose of this graph, the distribution of 100% of the outstanding common
stock of Yum China Holdings, Inc. (“Yum China”) to our stockholders, pursuant to which Yum China became an independent company, is
treated as a non-taxable cash dividend of $24.51 per share, an amount equal to the opening price of Yum China common stock when it began
trading on November 1, 2016, that was deemed reinvested in YUM Common Stock at the closing price on November 1, 2016.

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In $

250.00

200.00

150.00

100.00

50.00

2011

YUM!

2012

2013

2014

2015

2016

S&P 500

S&P 500 Consumer Discretionary

YUM

S&P 500

S&P Consumer Discretionary

16 YUM! BRANDS, INC. - 2016 Form 10-K

12/30/2011

12/28/2012

12/27/2013

12/26/2014

12/24/2015

12/30/2016

$ 100

$ 100

$ 100

$ 112

$ 114

$ 121

$ 130

$ 152

$ 175

$ 131

$ 176

$ 194

$ 136

$ 178

$ 214

$ 167

$ 198

$ 227

PART II

ITEM 6 Selected Financial Data

SELECTED FINANCIAL DATA

YUM! BRANDS, INC. AND SUBSIDIARIES

(in millions, except per share and unit amounts)

2016(a)(f)

2015(a)

Fiscal Year
2014(a)

2013(a)

2012(a)(f)

Income Statement Data
Revenues

Company sales
Franchise and license fees and income

Total

Closures and impairment income (expenses)
Refranchising gain (loss)(b)

Operating Profit(c)
Interest expense, net(c)

Income before income taxes

Income from continuing operations
Income from discontinued operations, net of tax
Net Income
Basic earnings per common share from continuing operations
Basic earnings per common share from discontinued operations
Basic earnings per common share
Diluted earnings per common share from continuing operations
Diluted earnings per common share from discontinued operations
Diluted earnings per common share
Diluted earnings per common share from continuing operations excluding
Special Items(c)

Cash Flow Data
Provided by operating activities
Capital spending
Proceeds from refranchising of restaurants
Repurchase shares of Common Stock
Dividends paid on Common Stock

Balance Sheet Data
Total assets
Long-term debt
Total debt
Other Data
Number of stores at year end

Company
Franchise

System

KFC Division system sales growth(d)

Reported
Local currency(e)

Pizza Hut Division system sales growth(d)

Reported
Local currency(e)

Taco Bell Division system sales growth(d)

Reported
Local currency(e)

Shares outstanding at year end
Cash dividends declared per Common Share

Market price per share at year end(g)

$ 4,200
2,166

6,366

$ 4,356
2,084

6,440

$ 4,503
2,084

6,587

$ 4,384
2,033

6,417

$ 5,036
1,940

6,976

(14)
141

1,625
307

1,318

994
625
1,619
2.52
1.59
4.11
2.48
1.56
4.04

(15)
(23)

1,402
141

1,261

936
357
1,293
2.15
0.82
2.97
2.11
0.81
2.92

(18)
16

1,517
143

1,374

1,006
45
1,051
2.27
0.10
2.37
2.22
0.10
2.32

(6)
95

1,530
251

1,279

922
169
1,091
2.04
0.37
2.41
2.00
0.36
2.36

(28)
61

1,408
157

1,251

884
713
1,597
1.91
1.55
3.46
1.87
1.51
3.38

2.45

2.33

2.20

2.04

1.90

$ 1,204
422
346
5,402
744

$ 5,478
9,061
9,127

$ 1,213
461
219
1,200
730

$ 4,916
3,007
3,928

$ 1,217
508
83
820
669

$ 5,132
3,042
3,308

$ 1,289
481
250
770
615

$ 4,975
2,888
2,958

$ 1,373
444
337
965
544

$ 5,262
2,905
2,914

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2,859
40,758

43,617

3,159
39,263

42,422

3,247
37,984

41,231

3,071
36,746

39,817

2,997
35,461

38,458

2%
7%

—%
2%

6%
6%

(3)%
5%

(1)%
3%

8%
8%

1%
4%

1%
2%

4%
4%

(2)%
—%

3%
4%

4%
4%

6%
8%

5%
7%

7%
9%

355
1.73

$

420
1.74

$

434
1.56

$

443
1.41

$

451
1.24

$

$ 63.33

$ 74.00

$ 73.14

$ 73.87

$ 64.72

YUM! BRANDS, INC. - 2016 Form 10-K 17

PART II
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

(a) Financial data for prior years has been recast to present the results of the Separation as discontinued operations and reflects amounts related to
continuing operations unless otherwise noted. Store count data for prior years has been recast to exclude the Little Sheep and East Dawning stores
operated by our former China Division and reflect all other former China Division Company operated stores as franchise units within the KFC and
Pizza Hut Divisions. KFC Division, Pizza Hut Division and Taco Bell Division system sales growth has been recast to reflect the integration of the
former India and China Divisions. See Note 4 regarding details of the Separation.

(c)

(b) See Note 5 for discussion of Refranchising gain (loss) for fiscal years 2016, 2015 and 2014. Fiscal year 2013 primarily reflects net gains from
refranchising Taco Bell restaurants in the U.S. Fiscal year 2012 included $122 million in net gains from refranchising restaurants in the U.S., primarily
Taco Bells, and $70 million in losses related to the refranchising of our then remaining Company-owned Pizza Hut UK dine-in restaurants.
In addition to the results provided in accordance with U.S. Generally Accepted Accounting Principles (“GAAP”), the Company provides non-GAAP
measurements which present operating results from continuing operations on a basis excluding Special Items. The Company uses earnings from
continuing operations excluding Special Items as a key performance measure of results of operations for the purpose of evaluating performance
internally and Special Items are not included in any of our segment results. This non-GAAP measurement is not intended to replace the presentation
of our financial results in accordance with GAAP. Rather, the Company believes that the presentation of earnings from continuing operations
excluding Special Items provides additional information to investors to facilitate the comparison of past and present results, excluding items that the
Company does not believe are indicative of our ongoing operations due to their size and/or nature.
2016, 2015 and 2014 Special Items are described in further detail within our Management’s Discussion and Analysis of Financial Condition and
Results of Operations. Special Items in 2013 positively impacted Operating Profit by $73 million, primarily due to refranchising gains on the sale of
restaurants in the U.S. (primarily Taco Bells), partially offset by $10 million in pension settlement charges and $5 million of expense related to U.S.
productivity initiatives and realignment of resources. Additionally, in 2013, we incurred $118 million of premiums paid and other costs related to the
extinguishment of debt that were considered Special Items and were recorded in Interest expense, net. Special Items in 2012 negatively impacted
Operating Profit by $16 million, primarily due to $84 million in pension settlement charges and $70 million of losses associated with the refranchising
of the Pizza Hut UK dine-in business, partially offset by $122 million in U.S. refranchising net gains. Special Items resulted in cumulative net tax
benefits of $23 million and $1 million in 2013 and 2012, respectively.

(d) System sales growth includes the results of all restaurants regardless of ownership, including company-owned and franchise restaurants that
operate our Concepts. Sales of franchise restaurants typically generate ongoing franchise fees for the Company at a rate of 3% to 6% of sales.
Franchise restaurant sales are not included in Company sales on the Consolidated Statements of Income; however, the franchise fees are included
in the Company’s revenues. We believe system sales growth is useful to investors as a significant indicator of the overall strength of our business as
it incorporates all of our revenue drivers, Company and franchise same-store sales as well as net unit growth.

(e) Local currency represents the percentage change excluding the impact of foreign currency translation. These amounts are derived by translating
current year results at prior year average exchange rates. We believe the elimination of the foreign currency translation impact provides better
year-to-year comparability without the distortion of foreign currency fluctuations.

(f) Fiscal years 2015, 2014, 2013 and 2012 include 52 weeks and fiscal year 2016 includes 53 weeks. The estimated impacts of the 53rd week on
Company sales, Franchise and license fees and income and Operating Profit in 2016 were increases of $55 million, $21 million and $27 million,
respectively. The 53rd week positively impacted Division system sales growth by 1%, 1% and 2% for KFC, Pizza Hut and Taco Bell, respectively.
Refer to Note 2 for additional details related to our fiscal calendar.

(g) Historical stock prices prior to November 1, 2016, do not reflect any adjustment for the impact of the Separation.

The selected financial data should be read in conjunction with the Consolidated Financial Statements.

ITEM 7 Management’s Discussion and Analysis

of Financial Condition and Results of
Operations

Introduction and Overview

The following Management’s Discussion and Analysis (“MD&A”),
should be read in conjunction with the Consolidated Financial
Statements (“Financial Statements”)
in Item 8 and the Forward-
Looking Statements and the Risk Factors set forth in Item 1A.

YUM! Brands, Inc. (“YUM” or the “Company”) operates or franchises
a worldwide system of over 43,500 restaurants in more than 135
countries and territories operating under the KFC, Pizza Hut or Taco
Bell (collectively the “Concepts”) brands. These three Concepts are
leaders in the chicken, pizza and Mexican-style food
the global
categories, respectively. Of the over 43,500 restaurants, 7% are
operated by the Company and its subsidiaries and 93% are operated
by franchisees.

As of December 31, 2016, YUM consists of
segments:

three operating

• The KFC Division which includes the worldwide operations of the

KFC concept

• The Pizza Hut Division which includes the worldwide operations of

the Pizza Hut concept

18 YUM! BRANDS, INC. - 2016 Form 10-K

• The Taco Bell Division which includes the worldwide operations of

the Taco Bell concept

Effective January 2016, the India Division was segmented by brand,
integrated into the global KFC, Pizza Hut and Taco Bell Divisions,
and is no longer a separate operating segment. While our
consolidated results were not
impacted, we have restated our
historical segment information for consistent presentation.

On October 31, 2016 (the “Distribution Date”), we completed the
spin-off of our China business (the “Separation”) into an independent,
publicly-traded company under the name of Yum China Holdings, Inc.
(“Yum China”). On the Distribution Date, we distributed to each of our
shareholders of record as of the close of business on October 19,
2016 (the “Record Date”), one share of Yum China common stock for
each share of our Common Stock held as of the Record Date. The
distribution was structured to be a tax free distribution to our U.S.
shareholders for federal
income tax purposes in the United States.
Yum China’s common stock now trades on the New York Stock
Exchange under the symbol “YUMC.” After the distribution, we do not
beneficially own any shares of Yum China common stock.

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PART II
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

Concurrent with the Separation, a subsidiary of
the Company
entered into a Master License Agreement with a subsidiary of Yum
to use and sublicense the use of
China for the exclusive right
intellectual property owned by YUM and its affiliates for
the
development and operation of KFC, Pizza Hut and Taco Bell
restaurants in China. Prior
to the Separation, our operations in
mainland China were reported in our former China Division segment
results. As a result of the Separation, the results of operations, assets
the separated business are
and liabilities, and cash flows of
in our Consolidated
presented as discontinued operations
Statements
and
Consolidated Statements of Cash Flows for all periods presented.
See additional
information related to the impact of the Separation in
Item 8, Note 4 to the Consolidated Financial Statements.

Income, Consolidated Balance Sheets

of

On October 11, 2016, we announced our strategic transformation
plans to drive global expansion of our KFC, Pizza Hut and Taco Bell
brands (“YUM’s Strategic Transformation Initiatives”)
following the
Separation. Major features of the Company’s transformation and
growth strategy involve being more focused, franchised and efficient.
the
YUM’s Strategic Transformation Initiatives below represent
continuation of YUM’s transformation of
its operating model and
capital structure.

• More Focused. Four growth drivers will form the basis of YUM’s
strategic plans and repeatable business model
to accelerate
same-store sales growth and net-new restaurant development at
KFC, Pizza Hut and Taco Bell around the world over the long term.
The Company will focus on becoming best-in-class in:

• Building Distinctive, Relevant Brands

• Developing Unmatched Franchise Operating Capability

• Driving Bold Restaurant Development

• Growing Unrivaled Culture and Talent

• More Franchised. YUM intends to increase franchise restaurant

ownership to at least 98% by the end of 2018.

• More Efficient. The Company intends to revamp its financial profile,
its organization and cost structure

improving the efficiency of
globally, by:

• Reducing annual capital expenditures to approximately $100

million in 2019;

• Reducing General and administrative (“G&A”) expenses by a

cumulative ~$300 million over the next three years; and

• Maintaining an optimized capital structure of ~5.0x Earnings
and Amortization
Taxes, Depreciation

Before
(“EBITDA”) leverage.

Interest,

Since the fourth quarter of 2015, we have returned approximately
$7.2 billion of capital to shareholders through share repurchases and
cash dividends, funding the repurchases through a recapitalization
and issuance of $5.2 billion of incremental borrowings in 2016. Over
the next 3 years, we intend to return an additional $6.5 – $7.0 billion
to shareholders through share repurchases and cash dividends. We
intend to fund these shareholder returns through a combination of
refranchising proceeds, free cash flow generation and maintenance
of our
five times EBITDA leverage. We anticipate generating
proceeds in excess of $2 billion, net of tax, through our refranchising
initiatives. Refer to the Liquidity and Capital Resources section of this
MD&A for additional details.

in understanding our

We intend for this MD&A to provide the reader with information that
including
will assist
performance metrics that management uses to assess the
Company’s performance. Throughout
this MD&A, we commonly
discuss the following performance metrics:

results of operations,

• The Company provides certain percentage changes excluding the
foreign currency translation (“FX” or “Forex”). These

impact of

amounts are derived by translating current year results at prior year
average exchange rates. We believe the elimination of the foreign
year-to-year
currency
comparability without
currency
fluctuations.

impact
the

translation

distortion

provides

foreign

better

of

• System sales growth includes the results of all

restaurants
regardless of ownership, including company-owned and franchise
restaurants that operate our Concepts. Sales of
franchise
restaurants typically generate ongoing franchise and license fees
for the Company at a rate of 3% to 6% of sales. Franchise
restaurant sales are not
included in Company sales on the
Consolidated Statements of Income; however, the franchise and
license fees are included in the Company’s revenues. We believe
system sales growth is useful to investors as a significant indicator
of the overall strength of our business as it incorporates all of our
revenue drivers, Company and franchise same-store sales as well
as net unit growth.

• Same-store sales growth is the estimated percentage change in
sales of all restaurants that have been open and in the YUM
system one year or more.

• Company restaurant profit

(“Restaurant profit”)

is defined as
Company sales less expenses incurred directly by our Company-
owned restaurants in generating Company sales. Company
restaurant margin as a percentage of sales is defined as
Restaurant profit divided by Company sales. Within the Company
Sales and Restaurant Profit sections of this MD&A, Store Portfolio
Actions represent
impact of new unit openings,
acquisitions, refranchising and store closures, and Other primarily
represents the impact of same-store sales as well as the impact of
changes in costs such as inflation/deflation.

the net

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• Operating margin is Operating Profit divided by Total revenues.

for

the foreign currency

• In addition to the results provided in accordance with U.S. Generally
Accepted Accounting Principles (“GAAP”),
the Company has
provided non-GAAP measurements which present Diluted Earnings
Per Share from Continuing Operations excluding Special Items, our
Effective Tax Rate excluding Special Items, Core Operating Profit
and Core Operating Profit excluding 53rd week. Core Operating
Profit excludes Special Items and foreign currency translation and
we use Core Operating Profit
the purposes of evaluating
performance internally. Special Items are not included in any of our
externally reported segment results, and we believe the elimination
of
translation impact provides better
year-to-year comparability without the distortion of foreign currency
fluctuations. We provide Core Operating Profit excluding 53rd week
to further enhance the comparability of fiscal 2016, which had a
53rd week, with prior year results. These non-GAAP measurements
are not intended to replace the presentation of our financial results
in accordance with GAAP. Rather, the Company believes that the
presentation of Diluted Earnings Per Share from Continuing
Items, our Effective Tax Rate
Operations excluding Special
excluding Special Items, Core Operating Profit and Core Operating
Profit excluding 53rd week, provide additional
information to
investors to facilitate the comparison of past and present
operations, excluding items that the Company does not believe are
indicative of our ongoing operations due to their size and/or nature.

All Note references herein refer
to the Notes to the Financial
Statements. Tabular amounts are displayed in millions of U.S. dollars
except per share and unit count amounts, or as otherwise specifically
financial results herein reflect
identified. Unless otherwise stated,
the Company. Percentages may not
continuing operations of
recompute due to rounding.

YUM! BRANDS, INC. - 2016 Form 10-K 19

PART II
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

Results of Operations

Summary
All comparisons within this summary are versus the same period a
year ago, exclude the impact of Special Items and include the impact
of a 53rd week in 2016, unless otherwise noted.

2016 diluted EPS from Continuing Operations increased 18% to
$2.48 per share. 2016 diluted EPS from Continuing Operations
excluding Special Items increased 5% to $2.45 per share.

Foreign currency translation from our
negatively impacted GAAP Operating Profit by $55 million.

international operations

2016 financial highlights are below:

KFC Division

Pizza Hut Division

Taco Bell Division

Worldwide

KFC Division

Pizza Hut Division

Taco Bell Division

Worldwide

Worldwide
GAAP Results

System Sales,
ex FX

Same Store
Sales

2016 % Change
Net
New Units

GAAP
Operating Profit

Core Operating
Profit

7%

2%

6%

5%

3%

(1)%

2%

1%

3%

2%

3%

3%

5%

7%

11%

16%

11%

9%

10%

13%

Results Excluding 53rd Week (2016 % Change)
Core Operating Profit
System Sales, ex FX

6%

1%

4%

4%

10%

7%

8%

11%

2016

Amount
2015

2014

2016

2015

% B/(W)

Company sales

$ 4,200

$ 4,356

$ 4,503

Franchise and license fees and income

2,166

2,084

2,084

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Total revenues

Restaurant profit

Restaurant Margin %

Operating Profit

Interest expense, net

Income tax provision

Income from continuing operations

Income from discontinued operations, net of tax

Net Income

Diluted EPS(a) from continuing operations

Diluted EPS(a) from discontinued operations

Diluted EPS(a)

(4)

4

(1)

(1)

(3)

—

(2)

12

$ 6,366

$ 6,440

$ 6,587

$

702

$

709

$

633

16.7%

16.3%

14.1%

0.4 ppts.

2.2 ppts.

$ 1,625

$ 1,402

$ 1,517

307

324

994

625

141

325

936

357

143

368

1,006

45

$ 1,619

$ 1,293

$ 1,051

$

$

$

2.48

1.56

4.04

$

$

$

2.11

0.81

2.92

$

$

$

2.22

0.10

2.32

16

NM

—

6

75

25

18

94

39

(8)

1

11

(7)

NM

23

(5)

NM

26

Effective tax rate – continuing operations

24.6%

25.8%

26.7%

1.2 ppts.

0.9 ppts.

(a) See Note 3 for the number of shares used in these calculations.

20 YUM! BRANDS, INC. - 2016 Form 10-K

PART II
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

2016

2015

2014

2016

2015

% Increase
(Decrease)

Performance Metrics

Unit Count

Franchise

Company-owned

System Sales Growth, reported

Same-Store Sales Growth

System Sales Growth, excluding FX

System Sales Growth, excluding FX and 53rd week

Non-GAAP Items

Core Operating Profit Growth

Core Operating Profit Growth excluding 53rd week

Diluted EPS from Continuing Operations excluding Special Items

40,758

39,263

37,984

2,859

3,159

3,247

43,617

42,422

41,231

4

(9)

3

3

(3)

3

% B/(W)

2016

2015

2

1

5

4

—

2

5

N/A

13

11

5

6

N/A

6

Extra Week in 2016
Fiscal 2016 included a 53rd week for all of our U.S. businesses and certain of our non-U.S. businesses that report 13 four-week periods versus
12 months. See Note 2 for additional details related to our fiscal calendar. The following table summarizes the estimated impact of the 53rd week
on Revenues and Operating Profit:

KFC
Division

Pizza Hut
Division

Taco Bell
Division

Unallocated

Total

Revenues

Company sales

Franchise and license fees and income

Total revenues

Operating Profit

Franchise and license fees and income

Restaurant profit

G&A expenses

Operating Profit

$ 26

8

$ 34

$

8

6

(3)

$ 11

$

5

6

$ 11

$

$

6

1

(2)

5

$ 24

7

$ 31

$

7

7

(2)

$ 12

$

$ —

$ 55

—

21

$ —

$ 76

$ —

$ 21

—

(1)

(1)

14

(8)

$ 27

F
o
r
m
1
0
-
K

YUM! BRANDS, INC. - 2016 Form 10-K 21

PART II
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

Non-GAAP Items
Non-GAAP Items, along with the reconciliation to the most comparable GAAP financial measure, are presented below.

Detail of Special Items

Refranchising initiatives(a)

YUM’s Strategic Transformation Initiatives (See Note 5)

Non-cash charges associated with share-based compensation (See Note 5)

Costs associated with KFC U.S. Acceleration Agreement (See Note 5)

Settlement charges associated with pension deferred vested project (See Note 5)

Other Special Items Income (Expense)

Special Items Income (Expense) – Operating Profit

Tax Benefit (Expense) on Special Items(b)

Year

2016

2015

2014

$

141

$

(20) $

(71)

(30)

(26)

(25)

(3)

(14)

27

13

—

—

(72)

—

—

(92)

(4)

$

(96) $

13

—

—

—

—

3

16

(4)

12

Special Items Income (Expense), net of tax – Continuing Operations

$

Average diluted shares outstanding

Special Items diluted EPS

Reconciliation of GAAP Operating Profit to Core Operating Profit and Core Operating Profit,
excluding 53rd Week

Consolidated

GAAP Operating Profit

Special Items Income (Expense) – Operating Profit

Foreign Currency Impact on Reported Operating Profit(b)

Core Operating Profit

Impact of 53rd Week

Core Operating Profit, excluding 53rd Week

KFC Division

GAAP Operating Profit

Foreign Currency Impact on Reported Operating Profit(b)

Core Operating Profit

Impact of 53rd Week

Core Operating Profit, excluding 53rd Week

Pizza Hut Division

GAAP Operating Profit

Foreign Currency Impact on Reported Operating Profit(b)

Core Operating Profit

Impact of 53rd Week

Core Operating Profit, excluding 53rd Week

Taco Bell Division

GAAP Operating Profit

Foreign Currency Impact on Reported Operating Profit(b)

Core Operating Profit

Impact of 53rd Week

Core Operating Profit, excluding 53rd Week

K
-
0
1
m
r
o
F

Reconciliation of Diluted EPS from Continuing Operations to Diluted EPS from Continuing
Operations excluding Special Items

Diluted EPS from Continuing Operations

Special Items EPS

Diluted EPS from Continuing Operations excluding Special Items

Reconciliation of GAAP Effective Tax Rate to Effective Tax Rate excluding Special Items

GAAP Effective Tax Rate

Impact on Tax Rate as a result of Special Items(c)

Effective Tax Rate excluding Special Items

22 YUM! BRANDS, INC. - 2016 Form 10-K

400

443

453

$ 0.03

$ (0.22) $ 0.02

$ 1,625

$ 1,402

$ 1,517

(14)

(55)

(92)

(92)

16

N/A

$ 1,694

$ 1,586

$ 1,501

27

N/A

N/A

$ 1,667

$ 1,586

$ 1,501

$

874

$

832

$

(48)

922

11

$

911

$

(84)

916

N/A

916

$

$

370

$

347

$

(7)

377

5

$

372

$

(8)

355

N/A

355

$

$

593

$

536

$

—

593

12

$

581

$

—

536

N/A

536

$

876

N/A

876

N/A

876

347

N/A

347

N/A

347

478

N/A

478

N/A

478

$ 2.48

$ 2.11

$ 2.22

0.03

(0.22)

0.02

$ 2.45

$ 2.33

$ 2.20

24.6%

(1.7)%

25.8%

26.7%

2.1%

(0.1)%

26.3%

23.7%

26.8%

PART II
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

(a) We have historically recorded refranchising gains and losses in the U.S. as Special Items due to the scope of our U.S. refranchising program and the
volatility in associated gains and losses. Beginning in 2016, we are also including all international refranchising gains and losses in Special Items. The
inclusion in Special
international refranchising gains and losses is the result of the anticipated size and volatility of
refranchising initiatives outside the U.S. that will take place in connection with our previously announced plans to have at least 98% franchise
ownership by the end of 2018. International refranchising gains and losses in 2015 and 2014 previously not included in Special Items were not
significant and have not been reclassified into Special Items. See Note 5 for discussion of Refranchising Gain and Losses.

Items of these additional

(b) The foreign currency impact on reported Operating Profit is presented in relation only to the immediately preceding year presented. When
determining applicable Core Operating Profit Growth percentages, the Core Operating Profit for the current year should be compared to the prior
GAAP Operating Profit adjusted only for the prior year Special Items Income (Expense).

(c) The tax benefit (expense) was determined based upon the impact of the nature, as well as the jurisdiction of the respective individual components
within Special Items. In 2016, our tax rate on Special Items was favorably impacted by the utilization of capital loss carryforwards associated with
U.S. refranchising. In 2015, our tax rate on Special
Items was unfavorably impacted by the non-deductibility of certain losses associated with
international refranchising. See Note 18.

KFC Division
The KFC Division has 20,604 units, 80% of which are located outside the U.S. The KFC Division has experienced significant unit growth in
emerging markets, which comprised approximately 60% of both the Division’s units and profits, respectively, as of the end of 2016. Additionally,
93% of the KFC Division units were operated by franchisees as of the end of 2016.

2016

2015

2014 Reported

Ex FX

Ex-FX and
53rd Week

Reported

Ex FX

% B/(W)
2016

% B/(W)
2015

System Sales Growth
(Decline)

Same-Store Sales Growth

Company sales

$ 2,166

$ 2,203

$ 2,440

Franchise and license fees
and income

1,066

1,032

1,067

Total revenues

$ 3,232

$ 3,235

$ 3,507

Restaurant profit

$

319

$

308

$

311

2

3

(2)

3

—

4

7

N/A

5

8

6

10

6

N/A

3

7

5

8

(3)

1

(10)

(3)

(8)

(1)

5

N/A

4

5

4

13

Restaurant margin %

14.7%

14.0%

12.8%

0.7 ppts.

0.7 ppts.

0.7 ppts.

1.2 ppts.

1.2 ppts.

G&A expenses

Operating Profit

$

$

391

874

$

$

401

832

$

$

399

876

2

5

(1)

11

—

10

—

(5)

(11)

5

Unit Count

Franchise

Company-owned

Franchise

Company-owned

Total

Franchise

Company-owned

Total

2016

19,183

1,421

20,604

2015

18,452

1,500

19,952

2014

17,894

1,526

19,420

% Increase
(Decrease)

2016

2015

4

(5)

3

3

(2)

3

F
o
r
m
1
0
-
K

2015 New Builds

Closures

Refranchised

Acquired

Other

2016

18,452

1,500

19,952

976

120

1,096

(409)

(35)

(444)

163

(163)

—

—

—

—

1

(1)

—

19,183

1,421

20,604

2014 New Builds

Closures

Refranchised

Acquired

Other

2015

17,894

1,526

19,420

975

106

1,081

(511)

(27)

(538)

117

(117)

—

(12)

12

—

(11)

—

(11)

18,452

1,500

19,952

YUM! BRANDS, INC. - 2016 Form 10-K 23

PART II
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

Company Sales and Restaurant Profit

The changes in Company sales and Restaurant profit were as follows:

Income / (Expense)

Company sales

Cost of sales

Cost of labor

Occupancy and other

Restaurant profit

Income / (Expense)

Company sales

Cost of sales

Cost of labor

Occupancy and other

Restaurant profit

2016 vs. 2015

Store Portfolio
Actions

Other

FX 53rd Week

2016

$

24

$

52

$ (139)

$

26

$ 2,166

(10)

(3)

3

(10)

(16)

(15)

50

29

40

(9)

(6)

(5)

(736)

(509)

(602)

2015

$ 2,203

(757)

(513)

(625)

$

308

$

14

$

11

$

(20)

$

6

$

319

2015 vs. 2014

2014

$ 2,440

(858)

(568)

(703)

$

311

Store Portfolio
Actions

$

$

56

(27)

(10)

(16)

3

Other

FX

2015

$

$

46

11

(15)

(1)

41

$

(339)

$ 2,203

117

80

95

(757)

(513)

(625)

$

(47)

$

308

In 2016, the increase in Company sales associated with store portfolio actions was driven by international net new unit growth, partially offset by
refranchising. The increase in Restaurant profit associated with store portfolio actions was driven by international net new unit growth. Significant
other factors impacting Company sales and/or Restaurant profit were company same-store sales growth of 2%, partially offset by wage inflation
and higher commodity costs.

In 2015, the increase in Company sales and Restaurant profit associated with store portfolio actions was driven by international net new unit
growth, partially offset by refranchising. Significant other factors impacting Company sales and/or Restaurant profit were company same-store
sales growth of 2%.

Franchise and License Fees and Income

In 2016, the increase in Franchise and license fees and income, excluding the impacts of foreign currency translation and 53rd week, was driven
by international net new unit growth, franchise same-store sales growth of 3% and refranchising.

In 2015, the increase in Franchise and license fees and income, excluding the impact of foreign currency translation, was driven by international
net new unit growth, franchise same-store sales growth of 1% and refranchising.

K
-
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1
m
r
o
F

G&A Expenses

In 2016, G&A expenses, excluding the impacts of foreign currency translation and 53rd week, were even with prior year as the impact of higher
compensation costs due to increased headcount and wage inflation in international markets and higher incentive compensation was offset by
lower U.S. pension costs.

In 2015, the increase in G&A expenses, excluding the impact of foreign currency translation, was driven by higher incentive compensation,
increased headcount in international markets and higher pension costs, including lapping the favorable resolution of a pension issue in the UK in
2014.

Operating Profit

In 2016, the increase in Operating Profit, excluding the impacts of foreign currency translation and 53rd week, was driven by international net
new unit growth and same-store sales growth, partially offset by higher restaurant operating costs and advertising contributions associated with
the KFC U.S. Acceleration Agreement.

In 2015, the increase in Operating Profit, excluding the impact of foreign currency translation, was driven by same-store sales and international
net new unit growth, partially offset by higher G&A expenses.

24 YUM! BRANDS, INC. - 2016 Form 10-K

PART II
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

Pizza Hut Division
The Pizza Hut Division has 16,409 units, 53% of which are located outside the U.S. The Pizza Hut Division operates as one brand that uses
multiple distribution channels including delivery, dine-in and express (e.g. airports). Emerging markets comprised approximately one-third of both
units and profits for the Division as of the end of 2016. Additionally, 97% of the Pizza Hut Division units were operated by franchisees as of the
end of 2016.

2016

2015

2014 Reported

Ex FX

Ex-FX
and 53rd
Week

Reported

Ex FX

% B/(W)
2016

% B/(W)
2015

System Sales Growth
(Decline)

Same-Store Sales Growth
(Decline)

Company sales

$

494

$

609

$

609

617

605

606

$ 1,111

$ 1,214

$ 1,215

41

$

59

$

49

$

$

$

—

(1)

(19)

2

(8)

(31)

2

N/A

(17)

4

(7)

(31)

1

N/A

(18)

3

(8)

(33)

(1)

—

—

—

—

20

3

N/A

3

4

3

17

8.3%

9.7%

8.1%

(1.4) ppts.

(1.6) ppts.

(1.7) ppts.

1.6 ppts.

1.1 ppts.

241

370

$

$

272

347

$

$

253

347

12

7

10

9

11

7

(7)

—

(13)

2

2016

2015

2014

15,856

15,304

14,817

553

759

788

16,409

16,063

15,605

% Increase
(Decrease)
2016

2015

4

(27)

2

3

(4)

3

2015

New Builds

Closures

Refranchised

Acquired

Other

2016

15,304

759

16,063

881

45

926

(547)

(33)

(580)

218

(218)

—

—

—

—

—

—

—

15,856

553

16,409

2014

New Builds

Closures

Refranchised

Acquired

Other

2015

14,817

788

15,605

915

55

970

(479)

(38)

(517)

90

(90)

—

(44)

44

—

5

—

5

15,304

759

16,063

F
o
r
m
1
0
-
K

Franchise and license fees
and income

Total revenues

Restaurant profit

Restaurant margin %

G&A expenses

Operating Profit

Unit Count

Franchise

Company-owned

Franchise

Company-owned

Total

Franchise

Company-owned

Total

Company Sales and Restaurant Profit

The changes in Company sales and Restaurant profit were as follows:

Income / (Expense)

Company sales

Cost of sales

Cost of labor

Occupancy and other

Restaurant profit

2016 vs. 2015

Store Portfolio
Actions

Other

FX

53rd Week

2016

$ (120)

$

10

$

(10)

$

34

40

33

3

3

4

(3)

(8)

(5)

(6)

5

(2)

(1)

(1)

$ 494

(137)

(156)

(160)

$

59

$

(13)

$

$ —

$

1

$

41

2015

$ 609

(169)

(190)

(191)

YUM! BRANDS, INC. - 2016 Form 10-K 25

PART II
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

2015 vs. 2014

Income / (Expense)

Company sales

Cost of sales

Cost of labor

Occupancy and other

Restaurant profit

2014

$

609

(181)

(189)

(190)

Store Portfolio
Actions

$

22

Other

FX

2015

$

$

(4)

12

(1)

(1)

6

$

(18)

$

609

6

6

8

2

(169)

(190)

(191)

$

59

$

(6)

(6)

(8)

2

$

49

$

In 2016, the decrease in Company sales and Restaurant profit associated with store portfolio actions was driven by refranchising. Significant
other factors impacting Company sales and/or Restaurant profit were higher labor costs and increased advertising spend in the U.S., partially
offset by company same-store sales growth of 2%.

In 2015, the increase in Company sales and Restaurant profit associated with store portfolio actions was driven by the impact of acquisitions in
Canada and the U.S. and net new unit growth, partially offset by refranchising. Significant other factors impacting Company sales and/or
Restaurant profit were commodity deflation, primarily in the U.S., partially offset by company same-store sales declines of 1%.

Franchise and License Fees and Income
In 2016, the increase in Franchise and license fees income, excluding the impacts of foreign currency translation and 53rd week, was driven by
net new unit growth, refranchising and higher fees from expiring development agreements, partially offset by franchise same-store sales declines
of 2%.

In 2015, the increase in Franchise and license fees and income, excluding the impact of foreign currency translation, was driven by net new unit
growth. Franchise same-store sales were even.

G&A Expenses
In 2016, the decrease in G&A expenses, excluding the impacts of foreign currency translation and 53rd week, was driven by lower litigation
settlement costs and legal fees, refranchising and lower U.S. pension costs, partially offset by higher incentive compensation costs.

In 2015, the increase in G&A expenses, excluding the impact of foreign currency translation, was driven by strategic international investments
and higher U.S. pension costs.

Operating Profit
In 2016, the increase in Operating Profit, excluding the impacts of foreign currency translation and 53rd week, was driven by lower G&A
expenses and net new unit growth, partially offset by franchise same-store sales declines.

In 2015, the increase in Operating Profit, excluding the impact of foreign currency translation, was driven by net new unit growth and lower
commodity costs, partially offset by higher G&A expenses.

K
-
0
1
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F

Taco Bell Division
The Taco Bell Division has 6,604 units, the vast majority of which are in the U.S. The Company owns 14% of the Taco Bell units in the U.S.,
where the brand has historically achieved high restaurant margins and returns.

2016

2015

2014 Reported

Ex FX

Ex-FX and
53rd Week

Reported

Ex FX

% B/(W)
2016

% B/(W)
2015

System Sales Growth

Same-Store Sales
Growth

Company sales

$ 1,540

$ 1,544

$ 1,454

Franchise and license
fees and income

485

447

411

Total revenues

$ 2,025

$ 1,991

$ 1,865

Restaurant profit

$

342

$

342

$

274

6

2

—

8

2

—

6

N/A

—

9

2

—

4

N/A

(2)

7

—

(2)

8

5

6

9

7

25

8

N/A

6

9

7

25

Restaurant margin %

22.2%

22.2%

18.8%

— ppts.

— ppts.

(0.1) ppts.

3.4 ppts.

3.4 ppts.

G&A expenses

Operating Profit

$

$

213

593

$

$

230

536

$

$

187

478

7

11

7

10

8

8

(23)

12

(23)

12

26 YUM! BRANDS, INC. - 2016 Form 10-K

PART II
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

2016

5,719

885

6,604

2015

5,507

900

6,407

2014

5,273

933

6,206

% Increase (Decrease)

2016

2015

4

(2)

3

4

(4)

3

2015

New Builds

Closures

Refranchised

Acquired

Other

2016

5,507

900

6,407

260

34

294

(94)

(4)

(98)

46

(46)

—

(1)

1

—

1

—

1

5,719

885

6,604

2014

New Builds

Closures

Refranchised

Acquired

Other

2015

5,273

933

6,206

240

37

277

(80)

(5)

(85)

65

(65)

—

—

—

—

9

—

9

5,507

900

6,407

Unit Count

Franchise

Company-owned

Franchise

Company-owned

Total

Franchise

Company-owned

Total

Company Sales and Restaurant Profit

The changes in Company sales and Restaurant profit were as follows:

Income / (Expense)

Company sales

Cost of sales

Cost of labor

Occupancy and other

Restaurant profit

Income / (Expense)

Company sales

Cost of sales

Cost of labor

Occupancy and other

Restaurant profit

2016 vs. 2015

Store
Portfolio
Actions

2015

Other

53rd Week

2016

$ 1,544

$ (37)

$

(422)

(428)

(352)

11

10

7

$

342

$

(9)

$

9

21

(19)

(9)

2

$ 24

$ 1,540

(6)

(7)

(4)

7

(396)

(444)

(358)

$

342

$

2015 vs. 2014
Store
Portfolio
Actions

2014

$ 1,454

$

39

$

(432)

(414)

(334)

(10)

(13)

(11)

Other

2015

51

20

(1)

(7)

$ 1,544

(422)

(428)

(352)

F
o
r
m
1
0
-
K

$

274

$

5

$

63

$

342

In 2016, the decrease in Company sales and Restaurant profit associated with store portfolio actions was driven by refranchising, partially offset
by net new unit growth. Significant other factors impacting Company sales and/or Restaurant profit were company same-store sales growth of
1% and favorable commodity costs, partially offset by higher labor costs and store-level investments.

In 2015, the increase in Company sales and Restaurant profit associated with store portfolio actions was driven by net new unit growth.
Significant other factors impacting Company sales and/or Restaurant profit were company same-store sales growth of 4% and commodity
deflation.

Franchise and License Fees and Income

In 2016, the increase in Franchise and license fees and income, excluding the impacts of foreign currency translation and the 53rd week, was
driven by net new unit growth, franchise same-store sales growth of 2% and refranchising.

In 2015, the increase in Franchise and license fees and income was driven by franchise same-store sales growth of 5%, net new unit growth and
lapping franchise incentives provided in the first quarter of 2014 related to the national launch of breakfast.

YUM! BRANDS, INC. - 2016 Form 10-K 27

PART II
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

G&A Expenses

In 2016, the decrease in G&A expenses was driven by lower U.S. pension costs, lapping the Live Más Scholarship contribution, and lower
litigation costs.

In 2015, the increase in G&A expenses was driven by higher incentive compensation costs, investment spending on strategic growth and
technology initiatives, higher U.S. pension costs, higher litigation costs and the creation of the Live Más Scholarship.

Operating Profit

In 2016, the increase in Operating Profit, excluding the impacts of foreign currency translation and 53rd week, was driven by same-store sales
growth, net new unit growth and lower G&A expenses, partially offset by higher restaurant operating costs and refranchising.

In 2015, the increase in Operating Profit was driven by same-store sales growth and net new unit growth, partially offset by higher G&A
expenses.

Corporate & Unallocated

Income/(Expense)

Corporate G&A expenses

Unallocated Franchise and license fees and income

Unallocated Franchise and license expenses

Refranchising gain (loss) (See Note 5)

Unallocated Other income (expense)

Interest expense, net

Income tax provision (See Note 18)

Effective tax rate (See Note 18)

Corporate G&A Expenses

2016

2015

2014

$

(316)

$

(196)

$

(189)

(2)

(24)

141

(11)

(307)

(324)

—

(71)

(23)

(23)

(141)

(325)

—

—

16

(11)

(143)

(368)

% B/(W)

2016

(62)

NM

67

NM

47

NM

—

2015

(3)

NM

NM

NM

NM

1

11

24.6%

25.8%

26.7%

1.2 ppts.

0.9 ppts.

In 2016, the increase in Corporate G&A expenses was driven by incremental costs associated with YUM’s Strategic Transformation Initiatives
(See Note 5), non-cash charges associated with the modification of certain Executive Income Deferral (“EID”) share-based compensation awards
(See Note 5 ), Retirement plan settlement charges (See Note 5) and higher incentive compensation costs, partially offset by lower professional
and legal fees.

In 2015, the increase in Corporate G&A expenses was driven by higher pension costs.

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Unallocated Franchise and License fees and income

In 2016, Unallocated Franchise and license fees and income reflects charges related to the KFC U.S. Acceleration Agreement. See Note 5.

Unallocated Franchise and License expenses

In 2016 and 2015, Unallocated Franchise and license expenses reflect charges related to the KFC U.S. Acceleration Agreement. See Note 5.

Unallocated Other Income (Expense)

In 2016, Unallocated Other (income) expense primarily includes write-downs related to our decision to dispose of our corporate aircraft and
foreign exchange losses. See Note 8.

In 2015 and 2014, Unallocated Other (income) expense primarily includes foreign exchange losses.

Interest Expense, Net

The increase in interest expense, net for 2016 was driven by increased outstanding borrowings. See Note 11.

The decrease in interest expense, net for 2015 was driven by lower effective interest rates on outstanding borrowings, partially offset by
increased short-term borrowings.

Income Tax Provision

See Note 18 for discussion of our income tax provision.

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PART II
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Income from Discontinued Operations, Net of Tax
The following table is a summary of the operating results of the China business which have been reflected in discontinued operations. See Note
4 for additional information.

Total revenues

Total income from discontinued operations before income taxes(b)(c)

Income tax (benefit) provision(c)(d)

Income from discontinued operations, net of tax(c)

2016(a)

2015

2014

$ 5,776

$ 6,909

$ 6,934

571

(65)

625

526

164

357

53

38

45

(a)
(b)

Includes Yum China financial results from January 1, 2016 to October 31, 2016.
Includes costs incurred to execute the Separation of $68 million and $9 million for 2016 and 2015, respectively. Such costs primarily relate to
transaction advisors, legal and other consulting fees.

(c) During 2014, we recorded a $463 million non-cash impairment charge related to China’s investment in the Little Sheep restaurant business. The tax
benefit associated with these losses of $76 million and the losses allocated to the noncontrolling founding shareholder of $26 million resulted in a net
impact of $361 million on Income from discontinued operations, net of tax.

(d) During 2016, we recorded a tax benefit of $233 million related to previously recorded losses associated with China’s Little Sheep business. The tax
benefit associated with these losses was able to be recognized as a result of legal entity restructuring completed in anticipation of the China spin-off.

Consolidated Cash Flows

Net cash provided by operating activities from continuing
operations was $1,204 million in 2016 versus $1,213 million in
2015. The decrease was primarily driven by an increase in interest
payments, partially offset by a decrease in income tax payments.

In 2015, net cash used in investing activities from continuing
operations was $189 million compared to $424 million in 2014. The
decrease was primarily driven by higher refranchising proceeds and
lower capital spending.

In 2015, net cash provided by operating activities from continuing
operations was $1,213 million compared to $1,217 million in 2014.
The decrease was primarily driven by higher pension contributions,
offset by lapping higher income tax payments in the prior year.

Net cash used in financing activities from continuing operations
was $677 million in 2016 compared to $1,058 million in 2015. The
decrease was primarily driven by higher proceeds from net
borrowings, partially offset by higher share repurchases.

Net cash used in investing activities from continuing operations
was $24 million in 2016 compared to $189 million in 2015. The
decrease was primarily driven by higher refranchising proceeds and
lower capital spending.

In 2015, net cash used in financing activities from continuing
operations was $1,058 million compared to $739 million in 2014.
The increase was primarily driven by higher share repurchases and
dividends, partially offset by higher net borrowings.

Consolidated Financial Condition

During 2016, we issued $6.9 billion in new debt and repaid
$1.6 billion of borrowings that were outstanding as of December 26,
issuances and
2015. See Note 11 for detail on these debt

repayments. Shareholders’ Equity (Deficit) declined $6.6 billion due
primarily to share repurchases of $5.4 billion and the spin-off of our
China business.

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PART II
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

Liquidity and Capital Resources

In October 2015, we announced our intent to separate our former
China business into an independent publicly-traded company and
become more of a pure play franchisor with more stable earnings,
higher profit margins, lower capital requirements and stronger cash
flow conversion. Additionally, we announced our intention to return
substantial capital to shareholders, the majority of which was to be

funded by incremental borrowings. Since the fourth quarter of 2015,
through December 31, 2016, we have repurchased 79 million shares
of our Common Stock for $6.3 billion, including $5.4 billion in 2016.
Over the same period, we have paid cash dividends of $942 million,
including $744 million in 2016, for a total return to shareholders of
$7.2 billion.

Fourth Quarter 2015

First Quarter 2016

Second Quarter 2016

Third Quarter 2016

Fourth Quarter 2016 – pre-Separation

Fourth Quarter 2016 – post-Separation(a)

Number of
Common
Shares
Repurchased

Value of
Common Shares
Repurchased

Average
Price Paid
Per Share

Dividends
Paid

Total Return to
Shareholders

11

13

9

24

13

9

79

$

830

925

740

2,092

1,115

576

$

72.64

$

69.68

81.98

87.12

89.15

62.90

$

6,278

$

198

192

187

179

—

186

942

$

1,028

1,117

927

2,271

1,115

762

$

7,220

(a)

Includes the effect of $45 million in share repurchases (0.7 million shares) with trade dates prior to December 31, 2016 but settlement dates
subsequent to December 31, 2016.

See Note 17 for additional details related to our share repurchase
activity.

We completed $6.9 billion of debt financing transactions during 2016
to assist in funding the shareholder returns noted above. As of
December 31, 2016, approximately 90%, including the impact of
interest rate swaps, of our $9.1 billion of total debt outstanding is
fixed with an effective overall interest rate of approximately 4.7%. We
have transitioned to non-investment grade credit
ratings of BB
(Standard & Poor’s)/Ba3 (Moody’s) with a balance sheet more
consistent with highly-levered peer restaurant franchise companies.
We are now managing a capital structure which is levered in-line with
our target of approximately five times EBITDA, and which we believe
provides an attractive balance between optimized interest rates,
liquidity and
duration and flexibility with diversified sources of
maturities spread over multiple years. See Note 11 for details of our
financing activities supporting the return of capital initiative.

In October 2016, we announced YUM’s Strategic Transformation
Initiatives to drive global expansion of the KFC, Pizza Hut and Taco
Bell brands following the Separation on October 31, 2016. As part of
this transformation we intend to own less than 1,000 stores by the
end of 2018 and, by 2019,
run-rate capital
expenditures to approximately $100 million, improve our efficiency by
lowering G&A expenses to 1.7% of system sales and increase free
cash flow conversion to 100%.

reduce annual

Over the next 3 years, we intend to return an additional $6.5 to
$7.0 billion to shareholders through share repurchases and cash
dividends. We intend to fund these additional shareholder returns
through a combination of free cash flow generation, refranchising
proceeds and maintenance of our five times EBITDA leverage. We
anticipate generating proceeds in excess of $2 billion, net of tax,
through the refranchising of over 2,000 stores.

We have historically generated substantial cash flows from the
operations of our company-owned stores and from our extensive
franchise operations, which require a limited YUM investment. Our
annual operating cash flows from continuing operations have
approximated $1.2 billion each of
three years. Going
forward, we anticipate that any decrease in operating cash flows
from the operation of
fewer Company-owned stores due to
refranchising will be offset with savings generated from decreased

the past

capital
investment and G&A expense required to support company
operations. To the extent operating cash flows plus other sources of
cash such as refranchising proceeds do not cover our anticipated
cash needs, we maintain $1 billion of undrawn capacity under our
existing revolving credit facility.

Our balance sheet often reflects a working capital deficit, which is not
uncommon in our industry and is also historically common for YUM.
Company sales are paid in cash or by credit card (which is quickly
converted into cash) and our royalty receivables from franchisees are
generally due within 30 days of the period in which the related sales
occur. Substantial amounts of cash received have historically been
either invested in new restaurant assets which are non-current in
nature or returned to shareholders. As part of our working capital
strategy we negotiate favorable credit terms with vendors and, as a
result, our on-hand inventory turns faster than the related short-term
liabilities. Accordingly, it is not unusual for current liabilities to exceed
current assets. We believe such a deficit has no significant impact on
our liquidity or operations.

We generate a significant amount of cash from operating activities
outside the U.S.
that we have used historically to fund our
international development. To the extent we have needed to
repatriate international cash to fund our U.S. discretionary cash
spending, including returns to shareholders and debt repayments,
we have historically been able to do so in a tax-efficient manner. If we
experience an unforeseen decrease in our cash flows from our U.S.
businesses or are unable to refinance future U.S. debt maturities we
may be required to repatriate future international earnings at tax rates
higher than we have historically experienced.

Borrowing Capacity
Securitization Notes. In May 2016, Taco Bell Funding, LLC, a newly
formed special purpose subsidiary of
issued an
fixed rate senior secured notes
aggregate of $2.3 billion of
(“Class A-2 Notes”). In connection with the issuance of the Class A-2
Notes, Taco Bell Funding, LLC also issued variable rate notes (the
“Variable Funding Notes” and, together with the Class A-2 Notes, the
“Securitization Notes”) pursuant to a new revolving financing facility,
which allows for the borrowing of up to $100 million including the
letters of credit up to $50 million. We have no
issuance of

the Company,

30 YUM! BRANDS, INC. - 2016 Form 10-K

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outstanding borrowings related to the Variable Funding Notes and
have $15 million in letters of credit outstanding as of December 31,
2016 related to this facility. The Securitization Notes contain cross-
default provisions whereby the failure to pay principal on any
outstanding Securitization Notes will constitute an event of default
under any other Securitization Notes.

Notes”). Our Subsidiary Senior Unsecured Notes contain cross-
default provisions whereby the acceleration of the maturity of the
indebtedness of certain subsidiaries with a principal amount
in
excess of $100 million or
the failure to pay principal of such
indebtedness will constitute an event of default under the Subsidiary
Senior Unsecured Notes.

The Company used certain of the proceeds from the sale of the
Class A-2 Notes to pay down the entire outstanding balance of
$2 billion of its Unsecured Short-term Loan Credit Facility (“Bridge
Facility”), at which time the Bridge Facility was terminated, as well as
to pay related fees and expenses and fund certain accounts related
to the Securitization Notes. The remaining proceeds of
the
Securitization Notes were used to return capital to shareholders
through share repurchases and for general corporate purposes.

Credit Agreement. In June 2016, three wholly-owned subsidiaries of
the Company, KFC Holding Co., Pizza Hut Holdings, LLC and Taco
Bell of America, LLC, as co-borrowers (the “Borrowers”) entered into
a new credit agreement (the “Credit Agreement”) providing for (i) a
$500 million Term Loan A facility (the “Term Loan A Facility”), (ii) a
$2 billion Term Loan B facility (the “Term Loan B Facility”) and (iii) a
$1 billion revolving facility (the “Revolving Facility”) which has no
outstanding borrowings and has $5 million in letters of credit
outstanding as of December 31, 2016, each of which may be
increased subject to certain conditions. Our Term Loan A Facility and
Term Loan B Facility contain cross-default provisions whereby the
failure to pay principal of or otherwise perform any agreement or
condition under indebtedness of certain subsidiaries with a principal
amount in excess of $100 million will constitute an event of default
under the Credit Agreement.

the
Subsidiary Senior Unsecured Notes. On June 16, 2016,
Borrowers issued an aggregate of $1.05 billion Senior Unsecured
Notes due 2024 and an aggregate of $1.05 billion Senior Unsecured
the “Subsidiary Senior Unsecured
Notes due 2026 (together,

We used certain of
the proceeds from the Subsidiary Senior
Unsecured Notes and the Term Loan A Facility and the Term Loan B
Facility to repay all outstanding amounts under our senior unsecured
facility (the “Senior Unsecured Revolving Credit
revolving credit
Facility”) which had outstanding borrowings of $701 million as of
December 26, 2015. Concurrent with this repayment the Senior
Unsecured Revolving Credit Facility was terminated. The remaining
proceeds are being used to return capital to shareholders through
share repurchases and for general corporate purposes.

The majority of our remaining long-term debt primarily comprises
Senior, unsecured obligations (“YUM Senior Unsecured Notes”)
which ranks equally in right of payment with all of our existing and
future unsecured unsubordinated indebtedness. The YUM Senior
Unsecured Notes have varying maturity dates from 2018 through
2043 and stated interest
rates ranging from 3.75% to 6.88%.
Amounts outstanding under YUM Senior Unsecured Notes were
$2.2 billion at December 31, 2016. Our YUM Senior Unsecured
Notes contain cross-default provisions whereby the acceleration of
the maturity of any of our indebtedness in a principal amount in
excess of $50 million will constitute a default under the YUM Senior
Unsecured Notes unless such indebtedness is discharged, or the
acceleration of the maturity of that indebtedness is annulled, within
30 days after notice.

The following table summarizes the future maturities of our
outstanding long-term debt, excluding capital
leases, as of
December 31, 2016.

2017

2018

2019

2020

2021

2022

2023

2024

2025

2026

2037

2043

Total

Securitization
Notes

$ 23

$ 23

$ 23 $

789

$ 15

$ 15 $

479 $

10

$ 10 $

907

tnemeergAtiderC

23

54

15

67

593

02

178,1

050,1

050,1

Subsidiary Senior
setoNderucesnU

YUM Senior
setoNderucesnU

523

052

053

053

523

523

572

002,2

Total

$ 55

$ 393

$ 324 $ 1,215

$ 760

$ 35 $ 2,675 $ 1,060

$ 10 $ 1,957 $ 325

$ 275 $ 9,084

As a result of issuing the Securitization Notes and the Subsidiary Senior Unsecured Notes and executing the Credit Agreement we have
completed our recapitalization plan. Full year 2016 interest expense was $333 million and we currently expect annualized interest expense of
approximately $430 million based on existing debt levels and current interest rates on our variable-rate debt.

See Note 11 for details on the Securitization Notes, Subsidiary Senior Unsecured Notes, the Credit Agreement and YUM Senior Unsecured
Notes.

Contractual Obligations
Our significant contractual obligations and payments as of December 31, 2016 included:

Long-term debt obligations(a)

$ 12,304

$

462

$ 1,481

$ 2,628

$ 7,733

Total

Less than
1 Year

1-3 Years

3-5 Years

More than
5 Years

Capital leases(b)

Operating leases(b)

Purchase obligations(c)

Benefit plans(d)

181

1,204

417

249

16

171

273

120

31

276

115

38

29

186

28

28

105

571

1

63

Total contractual obligations

$ 14,355

$ 1,042

$ 1,941

$ 2,899

$ 8,473

YUM! BRANDS, INC. - 2016 Form 10-K 31

$ 2,294

094,2

001,2

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(a) Amounts include maturities of debt outstanding as of December 31, 2016 and expected interest payments on those outstanding amounts on a

nominal basis. See Note 11.

(b) These obligations, which are shown on a nominal basis, relate primarily to approximately 2,000 company-owned restaurants. See Note 12.
(c) Purchase obligations include agreements to purchase goods or services that are enforceable and legally binding on us and that specify all significant
terms, including: fixed or minimum quantities to be purchased; fixed, minimum or variable price provisions; and the approximate timing of the
transaction. We have excluded agreements that are cancelable without penalty. Purchase obligations relate primarily to supply agreements,
marketing, information technology, purchases of property, plant and equipment (“PP&E”) as well as consulting, maintenance and other agreements.
Includes actuarially-determined timing of payments from our most significant unfunded pension plan as well as scheduled payments from our
deferred compensation plan and other unfunded benefit plans where payment dates are determinable. This table excludes $37 million of future
benefit payments for deferred compensation and other unfunded benefit plans to be paid upon separation of employee’s service or retirement from
the company, as we cannot reasonably estimate the dates of these future cash payments.

(d)

We sponsor noncontributory defined benefit pension plans covering
certain salaried and hourly employees, the most significant of which
are in the U.S. and UK. The most significant of the U.S. plans, the
YUM Retirement Plan (the “Plan”), is funded while benefits from our
other significant U.S. plan are paid by the Company as incurred (see
footnote (d) above). Our funding policy for the Plan is to contribute
annually amounts that will at least equal
the minimum amounts
required to comply with the Pension Protection Act of 2006.
However,
from
time-to-time to improve the Plan’s funded status. At December 31,
2016 the Plan was in a net underfunded position of $58 million. The
UK pension plans were in a net overfunded position of $44 million at
our 2016 measurement date.

contributions

are made

additional

voluntary

We do not anticipate making any significant contributions to the Plan
in 2017. Investment performance and corporate bond rates have a
significant effect on our net funding position as they drive our asset
balances and discount
rate assumptions. Future changes in
investment performance and corporate bond rates could impact our
funded status and the timing and amounts of required contributions
in 2017 and beyond.

Our post-retirement health care plan in the U.S. is not required to be
funded in advance, but is pay as you go. We made post-retirement
benefit payments of $5 million in 2016 and no future funding
amounts are included in the contractual obligations table. See Note
15.

Off-Balance Sheet Arrangements

We have excluded from the contractual obligations table payments
we may make for exposures for which we are self-insured, including
workers’ compensation, employment practices liability, general
liability, automobile liability, product
liability and property losses
(collectively “property and casualty losses”) and employee healthcare
and long-term disability claims. The majority of our recorded liability
for self-insured property and casualty losses and employee
healthcare and long-term disability claims represents estimated
reserves for incurred claims that have yet to be filed or settled.

included in the contractual obligations

We have not
table
approximately $4 million of liabilities for unrecognized tax benefits
relating to various tax positions we have taken. These liabilities may
increase or decrease over time as a result of tax examinations, and
given the status of the examinations, we cannot reliably estimate the
period of any cash settlement with the respective taxing authorities.
These liabilities exclude amounts that are temporary in nature and for
which we anticipate that over time there will be no net cash outflow.

We have excluded from the contractual obligations table certain
commitments associated with the KFC U.S. Acceleration Agreement
(See Note 5) as we cannot reliably estimate the specific timing of the
remaining investments to be made in each of the next two years. In
connection with this agreement we anticipate investing a total of
approximately $120 million from 2015 through 2018 primarily to fund
new back-of-house equipment
franchisees and to provide
incentives to accelerate franchisee store remodels, of which
$98 million has been invested through 2016.

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See the Lease Guarantees and Franchise Loan Pool and Equipment Guarantees sections of Note 20 for discussion of our off-balance sheet
arrangements.

New Accounting Pronouncements Not Yet Adopted

for either a full

In May 2014, the Financial Accounting Standards Board (“FASB”)
issued Accounting Standards Update (“ASU”) No. 2014-09, Revenue
from Contracts with Customers (Topic 606), to provide principles
within a single framework for revenue recognition of transactions
involving contracts with customers across all
industries. The
standard allows
retrospective or modified
retrospective transition method. In March and April 2016, the FASB
issued the following amendments to clarify the implementation of
ASU 2014-09: ASU No. 2016-08, Revenue from Contracts with
Customers (Topic 606): Principal versus Agent Considerations
(Reporting Revenue Gross versus Net) and ASU No. 2016-10
Revenue from Contracts with Customers (Topic 606):
Identifying
Performance Obligations and Licensing. We intend to adopt the new
standards using the full retrospective transition method in the first
quarter of 2018.

We do not believe these standards will impact the recognition of our
two largest sources of revenue, sales in company-owned restaurants
and sales-based continuing fees from franchisees. Additionally, we

the new standards will materially impact

do not expect
the
recognition of refranchising gains and losses as these transactions
are divestitures of businesses and thus outside the scope of the
standards. See Note 2 for a description of our current accounting
policies.

then recognized as

The standards require that
the transaction price received from
customers be allocated to each separate and distinct performance
obligation. The transaction price attributable to each separate and
distinct performance obligation is
the
performance obligations are satisfied. We are currently evaluating the
standards to determine whether the services we provide related to
upfront fees we receive from franchisees such as initial or renewal
fees contain separate and distinct performance obligations from the
franchise right. If we determine these services are not separate and
distinct from the overall
franchise right, the fees received will be
recognized as revenue over the term of each respective franchise
agreement. We currently recognize upfront franchise fees such as
fees when the related services have been
initial and renewal

32 YUM! BRANDS, INC. - 2016 Form 10-K

PART II
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provided, which is when a store opens for initial
fees and when
renewal options become effective for renewal fees. The standards
require the unamortized portion of fees received to be presented in
our Consolidated Balance Sheets as a contract liability. Any contract
liabilities required to be recorded as a result of adopting these
standards may be material to our Consolidated Balance Sheets given
the volume of our franchise agreements and their duration, which is
typically equal to or in excess of ten years.

Based on our current volume of store leases and subleases (See
Note 12) to franchisees we expect this adoption will result in a
material
increase in the assets and liabilities on our Consolidated
Balance Sheets; however, we believe the impact will be less material
over time as we execute our strategy to be at least 98% franchised
by 2019 and thus are a party to fewer leases. Further, we do not
anticipate adoption will have a significant impact on our Consolidated
Statements of Income or Cash Flows.

funding provided under

Similarly, we are currently evaluating whether the benefits we receive
from incentive payments we may make to our franchisees (e.g.
equipment
the KFC U.S. Acceleration
Agreement, see Note 5) are separate and distinct from the benefits
we receive from the franchise right. If they cannot be separated from
the franchise right then such incentive payments would be amortized
as a reduction of revenue over the term of the franchise agreement.
Currently, we recognize any payments made to franchisees within
our Consolidated Statements of Income when we are obligated to
make the payment.

included in our

We are also evaluating whether the standards will have an impact on
revenues such as
transactions currently not
franchisee contributions to and subsequent expenditures from
advertising cooperatives that we are required to consolidate. We act
as an agent
in regard to these franchisee contributions and
expenditures and as such we do not currently include them in our
Consolidated Statements of Income or Cash Flows. See Note 2 for
details. We are evaluating whether the new standards will impact the
in these arrangements.
principal/agent determinations
If we
determine we are the principal
in these arrangements we would
include contributions to and expenditures from these advertising
Income and
cooperatives within our Consolidated Statements of
Cash Flows. While any such change has the potential to materially
impact our gross amount of reported revenues and expenses, such
impact would largely be offsetting and we would not expect there to
be a significant impact on our reported Net Income.

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic
842), which increases transparency and comparability among
organizations by requiring that substantially all
lease assets and
liabilities be recognized on the balance sheet and disclosing key
information about leasing arrangements. ASU 2016-02 is effective for
the Company in our first quarter of fiscal 2019 with early adoption
permitted. The standard must be adopted using a modified
retrospective transition approach for leases existing at, or entered
into after, the beginning of the earliest comparative period presented
in the financial statements. We currently plan to adopt ASU 2016-02
in the first quarter of 2019 and we are evaluating the impact the
adoption of this standard will have on our Financial Statements.

In March 2016, the FASB issued ASU No. 2016-09, Compensation –
Stock Compensation (Topic 718): Improvements to Employee Share-
Based Payment Accounting, which is intended to simplify several
aspects of
the accounting for employee share-based payment
transactions, including their income tax consequences, classification
of awards as either equity or liabilities and classification on the
statement of cash flows. ASU 2016-09 is effective for the Company
in our first quarter of fiscal 2017. Upon adoption of this standard,
excess tax benefits associated with share-based compensation,
which we currently recognize within Common Stock, will be reflected
within the Income tax provision in our Consolidated Statements of
Income. Additionally, our Consolidated Statements of Cash Flows will
present such excess tax benefits, which are currently presented as a
financing activity, as an operating activity. The impact of adopting this
standard on our Financial Statements will be dependent on the
timing and intrinsic value of future share-based compensation award
exercises. Given the current intrinsic value of our outstanding share-
based compensation awards, we currently anticipate a significant
impact to our reported tax rate as exercises occur.

In June 2016,
the FASB issued ASU No. 2016-13, Financial
Instruments-Credit Losses (Topic 326): Measurement of Credit
Instruments, which requires measurement and
Losses on Financial
recognition of expected versus incurred credit losses for financial
assets held. ASU 2016-13 is effective for the Company in our first
quarter of fiscal 2020 with early adoption permitted beginning in the
first quarter of fiscal 2019. We are currently evaluating the impact the
adoption of this standard will have on our Financial Statements.

In October 2016, the FASB issued ASU No. 2016-16, Income Taxes
(Topic 740): Intra-Entity Transfers of Assets Other Than Inventory,
which requires the recognition of the income tax consequences of an
intra-entity transfer of an asset, other than inventory, when the
transfer occurs. The guidance will require a modified retrospective
to opening retained
application with a cumulative adjustment
earnings at the beginning of our first quarter of
fiscal 2019 but
permits adoption at the beginning of an earlier annual period. We are
currently evaluating the impact of adopting ASU 2016-16 on our
Financial Statements.

Critical Accounting Policies and Estimates

Our reported results are impacted by the application of certain
accounting policies that require us to make subjective or complex
judgments. These judgments involve estimations of the effect of
matters that are inherently uncertain and may significantly impact our
financial condition.
results of operations or
quarterly or annual
Changes in the estimates and judgments could significantly affect our
results of operations and financial condition and cash flows in future
years. A description of what we consider to be our most significant
critical accounting policies follows.

Impairment or Disposal of Long-Lived
Assets
We review long-lived assets of
restaurants (primarily PP&E and
allocated intangible assets subject to amortization) semi-annually for

impairment, or whenever events or changes in circumstances
indicate that
the carrying amount of a restaurant may not be
recoverable. We evaluate recoverability based on the restaurant’s
forecasted undiscounted cash flows, which incorporate our best
estimate of sales growth and margin improvement based upon our
plans for the unit and actual results at comparable restaurants. For
restaurant assets that are deemed to not be recoverable, we write-
down the impaired restaurant
to its estimated fair value. Key
assumptions in the determination of fair value are the future after-tax
cash flows of the restaurant, which are reduced by future royalties a
franchisee would pay, and a discount rate. The after-tax cash flows
incorporate reasonable sales growth and margin improvement
assumptions that would be used by a franchisee in the determination
of a purchase price for the restaurant. Estimates of future cash flows
are highly subjective judgments and can be significantly impacted by
changes in the business or economic conditions.

YUM! BRANDS, INC. - 2016 Form 10-K 33

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PART II
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

the group of

We perform an impairment evaluation at a restaurant group level if it
is more likely than not that we will refranchise restaurants as a group.
Expected net sales proceeds are generally based on actual bids from
if available, or anticipated bids given the discounted
the buyer,
restaurants.
projected after-tax cash flows for
Historically, these anticipated bids have been reasonably accurate
estimations of the proceeds ultimately received. The after-tax cash
flows used in determining the anticipated bids
incorporate
reasonable assumptions we believe a franchisee would make such
as sales growth and margin improvement as well as expectations as
to the useful lives of the restaurant assets. These after-tax cash flows
also include a deduction for the anticipated, future royalties we would
receive under a franchise agreement with terms substantially at
market entered into simultaneously with the refranchising transaction.

The discount rate used in the fair value calculations is our estimate of
the required rate of return that a franchisee would expect to receive
when purchasing a similar restaurant or groups of restaurants and
the related long-lived assets. The discount rate incorporates rates of
transactions and is
returns for historical
refranchising market
in the
commensurate with the risks and uncertainty inherent
forecasted cash flows.

Impairment of Goodwill
We evaluate goodwill for impairment on an annual basis as of the
beginning of our fourth quarter or more often if an event occurs or
circumstances change that
indicates impairment might exist.
Goodwill is evaluated for impairment by determining whether the fair
value of our
reporting units exceed their carrying values. Our
reporting units are our business units (which are aligned based on
geography) in our KFC, Pizza Hut and Taco Bell Divisions. Fair value
is the price a willing buyer would pay for the reporting unit, and is
generally estimated using discounted expected future after-tax cash
flows from Company-owned restaurant operations and franchise
royalties.

Future cash flow estimates and the discount
rate are the key
assumptions when estimating the fair value of a reporting unit. Future
cash flows are based on growth expectations relative to recent
historical performance and incorporate sales growth and margin
improvement assumptions that we believe a third-party buyer would
assume when determining a purchase price for the reporting unit.
The sales growth and margin improvement assumptions that factor
into the discounted cash flows are highly correlated as cash flow
growth can be achieved through various interrelated strategies such
as product pricing and restaurant productivity initiatives. The
discount rate is our estimate of the required rate of return that a third-
party buyer would expect to receive when purchasing a business
from us that constitutes a reporting unit. We believe the discount rate
is commensurate with the risks and uncertainty inherent
in the
forecasted cash flows.

The fair values of all our reporting units with goodwill balances were
substantially in excess of their respective carrying values as of the
2016 goodwill testing date.

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the portion of

the reporting unit disposed of

When we refranchise restaurants, we include goodwill in the carrying
amount of the restaurants disposed of based on the relative fair
values of
in the
refranchising versus the portion of the reporting unit that will be
retained. The fair value of the portion of the reporting unit disposed of
in a refranchising is determined by reference to the discounted value
of the future cash flows expected to be generated by the restaurant
and retained by the franchisee, which include a deduction for the
anticipated, future royalties the franchisee will pay us associated with
the franchise agreement entered into simultaneously with the
refranchising transaction. Appropriate adjustments are made to the
fair value determinations if such franchise agreement is determined to

34 YUM! BRANDS, INC. - 2016 Form 10-K

not be at prevailing market rates. When determining whether such
franchise agreement
rates our primary
is at prevailing market
consideration is consistency with the terms of our current franchise
agreements both within the country that the restaurants are being
refranchised in and around the world. The Company believes
consistency in royalty rates as a percentage of sales is appropriate
as the Company and franchisee share in the impact of near-term
fluctuations in sales results with the acknowledgment that over the
long-term the royalty rate represents an appropriate rate for both
parties.

The discounted value of
the future cash flows expected to be
generated by the restaurant and retained by the franchisee is
reduced by future royalties the franchisee will pay the Company. The
Company thus considers the fair value of
future royalties to be
received under the franchise agreement as fair value retained in its
determination of the goodwill to be written off when refranchising.
Others may consider the fair value of these future royalties as fair
value disposed of and thus would conclude that a larger percentage
of a reporting unit’s fair value is disposed of
in a refranchising
transaction.

During 2016, the Company’s reporting units with the most significant
refranchising activity and recorded goodwill were Pizza Hut U.S. and
Taco Bell U.S. Within Pizza Hut U.S., 195 restaurants were
refranchised (representing 38% of beginning-of-year company units)
(representing 4% of
and $3 million in goodwill was written off
beginning-of-year goodwill). Within Taco Bell U.S., 46 restaurants
were refranchised (representing 5% of beginning-of-year company
units) and $2 million in goodwill was written off (representing 2% of
beginning-of-year goodwill).

See Note 2 for a further discussion of our policies regarding goodwill.

Self-Insured Property and Casualty Losses
We record our best estimate of the remaining cost to settle incurred
self-insured property and casualty losses. The estimate is based on
the results of an independent actuarial study and considers historical
claim frequency and severity as well as changes in factors such as
our business environment, benefit
levels, medical costs and the
regulatory environment that could impact overall self-insurance costs.
Additionally, our reserve includes a risk margin to cover unforeseen
events that may occur over the several years required to settle
claims, increasing our confidence level that the recorded reserve is
adequate.

See Note 20 for a further discussion of our insurance programs.

Pension Plans
Certain of our employees are covered under defined benefit pension
plans. Our two most significant plans are in the U.S. and combined
had a projected benefit obligation (“PBO”) of $993 million and a fair
value of plan assets of $837 million at December 31, 2016.

The PBO reflects the actuarial present value of all benefits earned to
date by employees and incorporates assumptions as to future
compensation levels. Due to the relatively long time frame over which
benefits earned to date are expected to be paid, our PBOs are highly
sensitive to changes in discount rates. For our U.S. plans, we
measured our PBOs using a discount rate of 4.60% at December 31,
2016. This discount rate was determined with the assistance of our
independent actuary. The primary basis for
rate
determination is a model that consists of a hypothetical portfolio of
instruments rated Aa or higher by
ten or more corporate debt
Moody’s or Standard & Poor’s (“S&P”) with cash flows that mirror our
expected benefit payment cash flows under the plans. We exclude
instruments flagged by
from the model
Moody’s or S&P for a potential downgrade (if
the potential
downgrade would result in a rating below Aa by both Moody’s and
S&P) and bonds with yields that were two standard deviations or

those corporate debt

this discount

PART II
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

more above the mean. In considering possible bond portfolios, the
model allows the bond cash flows for a particular year to exceed the
expected benefit payment cash flows for that year. Such excesses
are assumed to be reinvested at appropriate one-year forward rates
and used to meet the benefit payment cash flows in a future year.
The weighted-average yield of this hypothetical portfolio was used to
arrive at an appropriate discount rate. We also ensure that changes
in the discount rate as compared to the prior year are consistent with
the overall change in prevailing market rates and make adjustments
as necessary. A 50 basis-point increase in this discount rate would
have decreased these U.S. plans’ PBOs by approximately
$60 million at our measurement date. Conversely, a 50 basis-point
decrease in this discount rate would have increased our U.S. plans’
PBOs by approximately $65 million at our measurement date.

The pension expense we will record in 2017 is also impacted by the
discount rate, as well as the long-term rates of return on plan assets
and mortality assumptions we selected at our measurement date.
We expect pension expense for our U.S. plans, excluding the impact
of settlement charges associated with the deferred vested payout
program in 2016 (See Note 5), to be largely unchanged in 2017. A 50
basis-point decrease in our discount rate assumption at our 2016
measurement date would increase our 2017 U.S. pension expense
by approximately $8 million. A 50 basis-point
increase in our
discount rate assumption at our 2016 measurement date would
decrease our 2017 U.S. pension expense by approximately
$4 million.

Our estimated long-term rate of return on U.S. plan assets is based
upon the weighted-average of historical
returns for each asset
category. Our expected long-term rate of return on U.S. plan assets,
for purposes of determining 2017 pension expense, at December 31,
2016 was 6.5%. We believe this rate is appropriate given the
composition of our plan assets and historical market returns thereon.
A 100 basis point change in our expected long-term rate of return on
plan assets assumption would impact our 2017 U.S. pension
expense by approximately $8 million. Additionally, every 100 basis
point variation in actual return on plan assets versus our expected
return of 6.5% will impact our unrecognized pre-tax actuarial net loss
by approximately $8 million.

A decrease in discount rates over time has largely contributed to an
unrecognized pre-tax actuarial net loss of $150 million included in
Accumulated other comprehensive income (loss) for these U.S. plans
at December 31, 2016. We will recognize approximately $7 million of
such loss in net periodic benefit cost in 2017 versus $6 million
recognized in 2016. See Note 15.

Income Taxes
At December 31, 2016, we had valuation allowances of
approximately $195 million to reduce our $1.1 billion of deferred tax
assets to amounts that are more likely than not to be realized. The
net deferred tax assets primarily relate to capital
loss carryforwards
and temporary differences in profitable U.S. federal, state and foreign
jurisdictions, net operating losses in certain foreign jurisdictions, the
majority of which do not expire, and U.S. foreign tax credit carryovers
that expire 10 years from inception and for which we anticipate
having foreign earnings to utilize. In evaluating our ability to recover
our deferred tax assets, we consider future taxable income in the
various jurisdictions as well as carryforward periods and restrictions
on usage. The estimation of
future taxable income in these
jurisdictions and our resulting ability to utilize deferred tax assets can
including our
significantly change based on future events,
determinations as to feasibility of certain tax planning strategies and
refranchising plans. Thus, recorded valuation allowances may be
subject to material future changes.

As a matter of course, we are regularly audited by federal, state and
foreign tax authorities. We recognize the benefit of positions taken or
expected to be taken in our tax returns in our Income tax provision
when it is more likely than not that the position would be sustained
upon examination by these tax authorities. A recognized tax position
is then measured at the largest amount of benefit that is greater than
fifty percent likely of being realized upon settlement. At December 31,
2016, we had $91 million of unrecognized tax benefits, $87 million of
which are temporary in nature and, if recognized, would not impact
the effective tax rate. We evaluate unrecognized tax benefits,
including interest thereon, on a quarterly basis to ensure that they
including audit
have been appropriately adjusted for events,
settlements, which may impact our ultimate payment
for such
exposures.

We have investments in foreign subsidiaries where the carrying
values for financial reporting exceed the tax basis. We have not
provided deferred tax on the portion of the excess that we believe is
indefinitely reinvested, as we have the ability and intent to indefinitely
postpone these basis differences from reversing with a tax
consequence. We estimate that our total temporary difference upon
which we have not provided deferred tax is approximately $2.1 billion
at December 31, 2016. A determination of the deferred tax liability on
this amount is not practicable.

If our intentions regarding our ability and intent to postpone these
basis differences from reversing with a tax consequence change,
deferred tax may need to be provided that could materially impact
the provision for income taxes.

See Note 18 for a further discussion of our income taxes.

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YUM! BRANDS, INC. - 2016 Form 10-K 35

PART II
ITEM 7A Quantitative and Qualitative Disclosures About Market Risk

ITEM 7A Quantitative and Qualitative Disclosures

About Market Risk

The Company is exposed to financial market risks associated with interest rates, foreign currency exchange rates and commodity prices. In the
normal course of business and in accordance with our policies, we manage these risks through a variety of strategies, which may include the
use of financial and commodity derivative instruments to hedge our underlying exposures. Our policies prohibit the use of derivative instruments
for trading purposes, and we have processes in place to monitor and control their use.

Interest Rate Risk

risk exposure to changes in interest

rates,
We have a market
principally in the U.S. Our outstanding Long-term debt of $9.1 billion
includes 73% fixed-rate debt and 27% variable-rate debt. We have
attempted to minimize the interest rate risk related to $1.55 billion of
this variable-rate debt through the use of interest rate swaps. As a
result, approximately 90% of our $9.1 billion of outstanding debt at
December 31, 2016 is effectively fixed-rate debt. See Note 11 for
details on these issuances and repayments and Note 13 for details
related to interest rate swaps.

As of December 31, 2016 and December 26, 2015 a hypothetical
100 basis-point increase in short-term interest rates would result,
over the following twelve-month period after consideration of the
aforementioned interest rate swaps, in an increase of approximately
$10 million and $14 million, respectively, in Interest expense, net

Income. These estimated
within our Consolidated Statements of
amounts are based upon the current level of variable-rate debt that
has not been swapped to fixed and assume no changes in the
volume or composition of that debt and include no impact from
interest income related to cash and cash equivalents.

The fair value of our cumulative fixed-rate debt of $6.6 billion as of
December 31, 2016, would decrease approximately $375 million as
a result of
increase. At
the same hypothetical 100 basis-point
December 31, 2016, a hypothetical 100 basis-point decrease in
short-term interest rates would decrease the fair value of our interest
rate swaps approximately $55 million. Fair value was determined
based on the present value of expected future cash flows
considering the risks involved and using discount rates appropriate
for the durations.

Foreign Currency Exchange Rate Risk

Changes in foreign currency exchange rates impact the translation of
our reported foreign currency denominated earnings, cash flows and
net investments in foreign operations and the fair value of our foreign
currency denominated financial
instruments. Historically, we have
chosen not to hedge foreign currency risks related to our foreign
currency denominated earnings and cash flows through the use of
financial instruments. We attempt to minimize the exposure related to
investments in foreign operations by financing those
our net
investments with local currency denominated debt when practical. In
addition, we attempt to minimize the exposure related to foreign
currency denominated financial
instruments by purchasing goods
and services from third parties in local currencies when practical.
Consequently,
instruments
consist primarily of intercompany receivables and payables. At times,
we utilize forward contracts and cross-currency swaps to reduce our
exposure related to these intercompany receivables and payables.

foreign currency denominated financial

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Commodity Price Risk

The notional amount and maturity dates of these contracts match
those of the underlying receivables or payables such that our foreign
currency exchange risk related to these instruments is minimized.

The Company’s foreign currency net asset exposure (defined as
foreign currency assets less foreign currency liabilities)
totaled
approximately $2.1 billion as of December 31, 2016. Operating in
international markets exposes the Company to movements in foreign
currency exchange rates. The Company’s primary exposures result
from our operations in Asia-Pacific, Europe and the Americas. For
the fiscal year ended December 31, 2016 Operating Profit would
have decreased approximately $105 million if all foreign currencies
had uniformly weakened 10% relative to the U.S. dollar. This
estimated reduction assumes no changes in sales volumes or local
currency sales or input prices.

We are subject to volatility in food costs as a result of market risk
associated with commodity prices. Our ability to recover increased
costs through higher pricing is, at times, limited by the competitive

environment in which we operate. We manage our exposure to this
risk primarily through pricing agreements with our vendors.

36 YUM! BRANDS, INC. - 2016 Form 10-K

PART II
ITEM 8 Financial Statements and Supplementary Data

ITEM 8 Financial Statements

and Supplementary Data

Index to Financial Information

Consolidated Financial Statements

Report of Independent Registered Public Accounting Firm

Consolidated Statements of Income for the fiscal years ended December 31, 2016, December 26, 2015 and December 27,
2014

Consolidated Statements of Comprehensive Income for the fiscal years ended December 31, 2016, December 26, 2015 and
December 27, 2014

Consolidated Statements of Cash Flows for the fiscal years ended December 31, 2016, December 26, 2015 and December 27,
2014

Consolidated Balance Sheets as of December 31, 2016 and December 26, 2015

Consolidated Statements of Shareholders’ Equity (Deficit) for the fiscal years ended December 31, 2016, December 26, 2015
and December 27, 2014

Notes to Consolidated Financial Statements

Page
Reference

38

39

40

41

42

43

44

Financial Statement Schedules

No schedules are required because either the required information is not present or not present in amounts sufficient to require submission of
the schedule, or because the information required is included in the above-listed financial statements or notes thereto.

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YUM! BRANDS, INC. - 2016 Form 10-K 37

PART II
ITEM 8 Financial Statements and Supplementary Data

Report of Independent Registered Public
Accounting Firm

A company’s internal control over financial reporting is a process
designed to provide reasonable assurance regarding the reliability of
financial statements for
financial reporting and the preparation of
external purposes in accordance with generally accepted accounting
financial
principles. A company’s internal control over
reporting
includes those policies and procedures that
(1) pertain to the
maintenance of records that, in reasonable detail, accurately and
fairly reflect the transactions and dispositions of the assets of the
company; (2) provide reasonable assurance that transactions are
recorded as necessary to permit preparation of financial statements
in accordance with generally accepted accounting principles, and
that receipts and expenditures of the company are being made only
in accordance with authorizations of management and directors of
the company; and (3) provide reasonable assurance regarding
prevention or timely detection of unauthorized acquisition, use, or
disposition of the company’s assets that could have a material effect
on the financial statements.

limitations,

its inherent

internal control over financial
Because of
reporting may not prevent or detect misstatements. Also, projections
of any evaluation of effectiveness to future periods are subject to the
risk that controls may become inadequate because of changes in
conditions, or that the degree of compliance with the policies or
procedures may deteriorate.

In our opinion,
the consolidated financial statements referred to
above present fairly, in all material respects, the financial position of
YUM as of December 31, 2016 and December 26, 2015, and the
results of its operations and its cash flows for each of the fiscal years
in the three-year period ended December 31, 2016, in conformity
with U.S. generally accepted accounting principles. Also in our
opinion, YUM maintained, in all material respects, effective internal
control over financial reporting as of December 31, 2016, based on
criteria established in Internal Control – Integrated Framework
(2013) issued by the Committee of Sponsoring Organizations of the
Treadway Commission.

/s/ KPMG LLP

Louisville, Kentucky

February 21, 2017

The Board of Directors and Shareholders
YUM! Brands, Inc.:

We have audited the accompanying consolidated balance sheets of
YUM! Brands, Inc. and Subsidiaries (YUM) as of December 31, 2016
and December 26, 2015, and the related consolidated statements of
income, comprehensive income, cash flows and shareholders’ equity
(deficit) for each of the fiscal years in the three-year period ended
December 31, 2016. We also have audited YUM’s internal control
over financial reporting as of December 31, 2016, based on criteria
established in Internal Control – Integrated Framework (2013) issued
by the Committee of Sponsoring Organizations of the Treadway
Commission. YUM’s management
these
consolidated financial statements, for maintaining effective internal
control over
the
reporting, and for
effectiveness of internal control over financial reporting, included in
the accompanying Item 9A, “Management’s Report on Internal
Control over Financial Reporting.” Our responsibility is to express an
opinion on these consolidated financial statements and an opinion on
YUM’s internal control over financial reporting based on our audits.

its assessment of

responsible

financial

for

is

We conducted our audits in accordance with the standards of the
Public Company Accounting Oversight Board (United States). Those
standards require that we plan and perform the audits to obtain
reasonable assurance about whether the financial statements are
free of material misstatement and whether effective internal control
over financial reporting was maintained in all material respects. Our
audits of the consolidated financial statements included examining,
on a test basis, evidence supporting the amounts and disclosures in
the financial statements, assessing the accounting principles used
and significant estimates made by management, and evaluating the
overall financial statement presentation. Our audit of internal control
over
reporting included obtaining an understanding of
internal control over financial reporting, assessing the risk that a
material weakness exists, and testing and evaluating the design and
operating effectiveness of internal control based on the assessed
risk. Our audits also included performing such other procedures as
we considered necessary in the circumstances. We believe that our
audits provide a reasonable basis for our opinions.

financial

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38 YUM! BRANDS, INC. - 2016 Form 10-K

PART II
ITEM 8 Financial Statements and Supplementary Data

Consolidated Statements of Income

YUM! BRANDS, INC. AND SUBSIDIARIES

FISCAL YEARS ENDED DECEMBER 31, 2016, DECEMBER 26, 2015 AND DECEMBER 27, 2014

(in millions, except per share data)

2016

2015

2014

Revenues

Company sales

Franchise and license fees and income

Total revenues

Costs and Expenses, Net

Company restaurants

Food and paper

Payroll and employee benefits

Occupancy and other operating expenses

Company restaurant expenses

General and administrative expenses

Franchise and license expenses

Closures and impairment (income) expenses

Refranchising (gain) loss

Other (income) expense

Total costs and expenses, net

Operating Profit

Interest expense, net

Income from continuing operations before income taxes

Income tax provision

Income from continuing operations

Income from discontinued operations, net of tax

Net Income

Basic Earnings per Common Share from continuing operations

Basic Earnings per Common Share from discontinued operations

Basic Earnings Per Common Share

Diluted Earnings per Common Share from continuing operations

Diluted Earnings per Common Share from discontinued operations

Diluted Earnings Per Common Share

Dividends Declared Per Common Share

See accompanying Notes to Consolidated Financial Statements.

$

4,200

$

4,356

$

4,503

2,166

6,366

2,084

6,440

2,084

6,587

1,269

1,109

1,120

3,498

1,161

202

14

(141)

7

4,741

1,625

307

1,318

324

994

625

1,619

2.52

1.59

4.11

2.48

1.56

4.04

1.73

$

$

$

$

$

$

$

$

1,348

1,131

1,168

3,647

1,099

237

15

23

17

5,038

1,402

141

1,261

325

936

357

1,293

2.15

0.82

2.97

2.11

0.81

2.92

1.74

$

$

$

$

$

$

$

$

1,471

1,172

1,227

3,870

1,028

159

18

(16)

11

5,070

1,517

143

1,374

368

1,006

45

1,051

2.27

0.10

2.37

2.22

0.10

2.32

1.56

$

$

$

$

$

$

$

$

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YUM! BRANDS, INC. - 2016 Form 10-K 39

PART II
ITEM 8 Financial Statements and Supplementary Data

Consolidated Statements of Comprehensive Income

YUM! BRANDS, INC. AND SUBSIDIARIES

FISCAL YEARS ENDED DECEMBER 31, 2016, DECEMBER 26, 2015 AND DECEMBER 27, 2014

(in millions)

Net Income – YUM! Brands, Inc.

Other comprehensive income (loss), net of tax:

Translation adjustments and gains (losses) from intra-entity transactions
of a long-term investment nature

Adjustments and gains (losses) arising during the year

Reclassifications of adjustments and (gains) losses into Net Income

Tax (expense) benefit

Changes in pension and post-retirement benefits

Unrealized gains (losses) arising during the year

Reclassification of (gains) losses into Net Income

Tax (expense) benefit

Changes in derivative instruments

Unrealized gains (losses) arising during the year

Reclassification of (gains) losses into Net Income

Tax (expense) benefit

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Other comprehensive income (loss), net of tax

Comprehensive Income

See accompanying Notes to Consolidated Financial Statements.

2016

2015

2014

$

1,619

$

1,293

$

1,051

(166)

(11)

(177)

20

(157)

(63)

44

(19)

5

(14)

48

(8)

40

(16)

24

(253)

115

(138)

—

(138)

101

53

154

(57)

97

32

(41)

(9)

1

(8)

(147)

2

(145)

4

(141)

(209)

27

(182)

69

(113)

23

(23)

—

—

—

(147)

(49)

(254)

$

1,472

$

1,244

$

797

40 YUM! BRANDS, INC. - 2016 Form 10-K

PART II
ITEM 8 Financial Statements and Supplementary Data

Consolidated Statements of Cash Flows

YUM! BRANDS, INC. AND SUBSIDIARIES

FISCAL YEARS ENDED DECEMBER 31, 2016, DECEMBER 26, 2015 AND DECEMBER 27, 2014

(in millions)

Cash Flows – Operating Activities from Continuing Operations

Net Income

Income from discontinued operations, net of tax

Depreciation and amortization

Closures and impairment (income) expenses

Refranchising (gain) loss

Contributions to defined benefit pension plans

Deferred income taxes

Excess tax benefit from share-based compensation

Share-based compensation expense

Changes in accounts and notes receivable

Changes in inventories

Changes in prepaid expenses and other current assets

Changes in accounts payable and other current liabilities

Changes in income taxes payable

Other, net

2016

2015

2014

$ 1,619

$ 1,293 $ 1,051

(625)

309

14

(141)

(41)

27

(83)

80

(46)

—

6

17

16

52

(357)

322

15

23

(98)

(102)

(47)

46

(35)

(3)

(13)

93

15

61

(45)

328

18

(16)

(18)

(46)

(40)

45

(21)

(2)

2

23

(135)

73

Net Cash Provided by Operating Activities from Continuing Operations

1,204

1,213

1,217

Cash Flows – Investing Activities from Continuing Operations

Capital spending

Proceeds from refranchising of restaurants

Other, net

Net Cash Used in Investing Activities from Continuing Operations

Cash Flows – Financing Activities from Continuing Operations

Proceeds from long-term debt

Repayments of long-term debt

Revolving credit facilities, three months or less, net

Short-term borrowings, by original maturity

More than three months – proceeds

More than three months – payments

Three months or less, net

Repurchase shares of Common Stock

Excess tax benefit from share-based compensation

Dividends paid on Common Stock

Debt issuance costs

Net transfers from discontinued operations

Other, net

Net Cash Used in Financing Activities from Continuing Operations

Effect of Exchange Rate on Cash and Cash Equivalents

Net Increase (Decrease) in Cash, Cash Equivalents, Restricted Cash and Restricted Cash
Equivalents—Continuing Operations

Cash, Cash Equivalents, Restricted Cash and Restricted Cash Equivalents – Beginning of Year

Cash, Cash Equivalents, Restricted Cash and Restricted Cash Equivalents – End of Year

Cash Provided by Operating Activities from Discontinued Operations

Cash Used in Investing Activities from Discontinued Operations

Cash Used in Financing Activities from Discontinued Operations

See accompanying Notes to Consolidated Financial Statements.

(422)

346

52

(24)

6,900

(324)

(701)

1,400

(2,000)

—

(461)

219

53

(508)

83

1

(189)

(424)

—

(261)

285

609

—

—

(5,402)

(1,200)

83

(744)

(86)

289

(92)

47

(730)

—

235

(43)

(677)

(1,058)

(25)

11

$

$

478

334

812

829

(287)

(292)

(23)

357

$

$

334 $

931 $

(493)

(234)

F
o
r
m
1
0
-
K

—

(65)

416

—

—

—

(820)

40

(669)

—

372

(13)

(739)

12

66

291

357

832

(512)

(375)

YUM! BRANDS, INC. - 2016 Form 10-K 41

PART II
ITEM 8 Financial Statements and Supplementary Data

Consolidated Balance Sheets

YUM! BRANDS, INC. AND SUBSIDIARIES

DECEMBER 31, 2016 AND DECEMBER 26, 2015

(in millions)

ASSETS

Current Assets

Cash and cash equivalents

Accounts and notes receivable, net

Inventories

Prepaid expenses and other current assets

Advertising cooperative assets, restricted

Current assets of discontinued operations

Total Current Assets

Property, plant and equipment, net

Goodwill

Intangible assets, net

Other assets

Deferred income taxes

Noncurrent assets of discontinued operations

Total Assets

LIABILITIES AND SHAREHOLDERS’ EQUITY (DEFICIT)

Current Liabilities

Accounts payable and other current liabilities

Income taxes payable

Short-term borrowings

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Advertising cooperative liabilities

Current liabilities of discontinued operations

Total Current Liabilities

Long-term debt

Other liabilities and deferred credits

Noncurrent liabilities of discontinued operations

Total Liabilities

Redeemable noncontrolling interest – discontinued operations

Shareholders’ Equity (Deficit)

Common Stock, no par value, 750 shares authorized; 355 shares and 420 shares issued in 2016 and 2015,
respectively

Retained earnings (Accumulated Deficit)

Accumulated other comprehensive income (loss)

Total Shareholders’ Equity (Deficit) – YUM! Brands, Inc.

Noncontrolling interests – discontinued operations

Total Shareholders’ Equity (Deficit)

2016

2015

$

704

370

36

238

134

—

1,482

2,160

541

151

370

774

—

$

313

324

40

133

103

774

1,687

2,347

571

164

330

591

2,371

$ 5,478

$ 8,061

$ 1,132

$ 1,074

37

66

134

—

1,369

9,061

704

—

55

921

103

934

3,087

3,007

745

247

11,134

7,086

—

—

6

—

(5,223)

1,150

(433)

(239)

(5,656)

—

(5,656)

911

58

969

Total Liabilities, Redeemable Noncontrolling Interest and Shareholders’ Equity (Deficit)

$ 5,478

$ 8,061

See accompanying Notes to Consolidated Financial Statements.

42 YUM! BRANDS, INC. - 2016 Form 10-K

PART II
ITEM 8 Financial Statements and Supplementary Data

Consolidated Statements of Shareholders’ Equity (Deficit)

YUM! BRANDS, INC. AND SUBSIDIARIES

FISCAL YEARS ENDED DECEMBER 31, 2016, DECEMBER 26, 2015 AND DECEMBER 27, 2014

(in millions)

Yum! Brands, Inc.

Issued Common
Stock
Shares Amount

Retained
Earnings
(Accumulated
Deficit)

Accumulated Other
Comprehensive
Income(Loss)

Noncontrolling
Interests

Total
Shareholders’
Equity (Deficit)

Redeemable
Noncontrolling
Interest

Balance at December 28, 2013

443

$ —

$

2,102

$

64

$

Net Income (loss)
Translation adjustments and gains (losses) from
intra-entity transactions of a long-term investment
nature (net of tax impact of $4 million)
Reclassification of translation adjustments into
income
Pension and post-retirement benefit plans (net of
tax impact of $69 million)
Comprehensive Income (loss)
Dividends declared
Repurchase of shares of Common Stock
Employee stock option and SARs exercises
(includes tax impact of $37 million)
Compensation-related events (includes tax impact
of $5 million)

(11)

(95)

2

33

62

1,051

(691)
(725)

(143)

2

(113)

Balance at December 27, 2014

434

$ —

$

1,737

$

(190)

$

Net Income (loss)
Translation adjustments and gains (losses) from
intra-entity transactions of a long-term investment
nature (net of tax impact of $3 million)
Reclassification of translation adjustments into
income (net of tax impact of $3 million)
Pension and post-retirement benefit plans (net of
tax impact of $57 million)
Net unrealized loss on derivative instruments (net of
tax impact of $1 million)
Comprehensive Income (loss)
Dividends declared
Acquisition of Little Sheep store-level noncontrolling
interests
Repurchase of shares of Common Stock
Employee stock option and SARs exercises
(includes tax impact of $43 million)
Compensation-related events (includes tax impact
of $7 million)

(16)

2

1
(76)

11

64

1,293

(756)

(1,124)

(250)

112

97

(8)

Balance at December 26, 2015

420

$ —

$

1,150

$

(239)

$

Net Income (loss)
Translation adjustments and gains (losses) from
intra-entity transactions of a long-term investment
nature (net of tax impact of $20 million)
Reclassification of translation adjustments into
income
Pension and post-retirement benefit plans (net of
tax impact of $5 million)
Net unrealized gain on derivative instruments (net of
tax impact of $16 million)
Comprehensive Income (loss)
Dividends declared
Separation of China business
Repurchase of shares of Common Stock
Employee stock option and SARs exercises
(includes tax impact of $75 million)
Compensation-related events (includes tax impact
of $11 million)

(68)

(49)

3

1

48

1,619

(661)
(1,932)
(5,399)

(146)

(11)

(14)

24

(47)

63

(1)

(1)

(4)

57

6

(4)

(1)

58

18

(3)

(6)
(67)

39

(29)

(1)

(30)

9

(1)

(2)

(3)

6

(7)

1

(6)

$

2,229

$

1,050

(144)

2

(113)
795
(695)
(820)

33

62

$

1,604

$

1,299

(254)

112

97

(8)
1,246
(756)

—
(1,200)

11

64

$

969

$

1,637

(149)

(11)

(14)

24
1,487
(667)
(2,046)
(5,448)

1

48

Balance at December 31, 2016

355

$ —

$

(5,223)

$

(433)

$ —

$

(5,656)

$ —

See accompanying Notes to Consolidated Financial Statements.

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YUM! BRANDS, INC. - 2016 Form 10-K 43

PART II
ITEM 8 Financial Statements and Supplementary Data

Notes to Consolidated Financial Statements

(Tabular amounts in millions, except share data)

NOTE 1

Description of Business

YUM! Brands, Inc. and its Subsidiaries (collectively referred to herein
as “YUM” or the “Company”) comprise the worldwide operations of
KFC, Pizza Hut and Taco Bell (collectively the “Concepts”). YUM has
over 43,500 units of which 58% are located outside the U.S. in more
than 135 countries and territories. YUM was created as an
independent, publicly-owned company on October 6, 1997 via a
tax-free distribution by our former parent, PepsiCo,
Inc., of our
Common Stock to its shareholders. References to YUM throughout
these Consolidated Financial Statements are made using the first
person notations of “we,” “us” or “our.”

Through our widely-recognized Concepts, we develop, operate or
franchise a system of both traditional and non-traditional quick service
restaurants. The terms “franchise” or
“franchisee” within these
Consolidated Financial Statements are meant to describe third parties
that operate units under either franchise or license agreements. Each
Concept has proprietary menu items and emphasizes the preparation
of food with high quality ingredients as well as unique recipes and
special seasonings to provide appealing, convenient,
tasty and
restaurants
traditional
attractive food at competitive prices. Our
feature dine-in, carryout and, in some instances, drive-thru or delivery
service. Non-traditional units include express units and kiosks which
have a more limited menu and operate in non-traditional locations like
malls, airports, gasoline service stations,
train stations, subways,
convenience stores, stadiums, amusement parks and colleges, where
a full-scale traditional outlet would not be practical or efficient. We also
operate multibrand units, where two or more of our Concepts are
operated in a single unit.

As of December 31, 2016, YUM consisted of
segments:

three operating

• The KFC Division which includes our worldwide operations of the

KFC concept

• The Pizza Hut Division which includes our worldwide operations of

the Pizza Hut concept

• The Taco Bell Division which includes our worldwide operations of

the Taco Bell concept

Effective January 2016,
India Division was
segmented by brand, integrated into the global KFC, Pizza Hut and

the Company’s

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Taco Bell Divisions, and is no longer a separate operating segment.
While our consolidated results were not impacted, we have restated
our historical segment
information for consistent presentation.
Integrating India into our Brand Divisions increased 2015 Total
revenues for
the KFC, Pizza Hut and Taco Bell Divisions by
$105 million, $8 million and $3 million, respectively. 2015 Operating
Profit decreased by $16 million, and $3 million for the KFC and Taco
Bell Divisions, respectively, and increased less than $1 million for the
Pizza Hut Division.
Integrating India into our Brand Divisions
increased 2014 Total revenues for the KFC, Pizza Hut and Taco Bell
Divisions by $128 million, $11 million and $2 million, respectively.
2014 Operating Profit decreased by $6 million, $1 million and
$2 million for
the KFC, Pizza Hut and Taco Bell Divisions,
respectively.

record as of

On October 31, 2016 (the “Distribution Date”), we completed the
spin-off of our China business (the “Separation”) into an independent,
publicly-traded company under the name of Yum China Holdings,
Inc. (“Yum China”). On the Distribution Date, we distributed to each
the close of business on
of our shareholders of
October 19, 2016 (the “Record Date”) one share of Yum China
common stock for each share of our Common Stock held as of the
Record Date. The distribution was structured to be a tax free
distribution to our U.S. shareholders for federal income tax purposes
in the United States. Yum China’s common stock now trades on the
New York Stock Exchange (“NYSE”) under the symbol “YUMC.” After
the distribution, we do not beneficially own any shares of Yum China
common stock.

to use and sublicense the use of

Concurrent with the Separation, a subsidiary of the Company entered
into a Master License Agreement with a subsidiary of Yum China for
the exclusive right
intellectual
property owned by YUM and its affiliates for the development and
operation of KFC, Pizza Hut and Taco Bell restaurants in China. Prior
to the Separation, our operations in mainland China were reported in
our
the
Separation, the results of operations, assets and liabilities, and cash
flows of
the separated business are presented as discontinued
operations in our Consolidated Statements of Income, Consolidated
Balance Sheets and Consolidated Statements of Cash Flows for all
periods presented. See additional information related to the impact of
the Separation in Note 4.

former China Division segment

results. As a result of

NOTE 2

Summary of Significant Accounting Policies

Our preparation of
the accompanying Consolidated Financial
Statements in conformity with Generally Accepted Accounting
Principles in the United States of America (“GAAP”) requires us to
make estimates and assumptions that affect reported amounts of
assets and liabilities, disclosure of contingent assets and liabilities at
the date of the financial statements, and the reported amounts of
revenues and expenses during the reporting period. Actual results
could differ from these estimates.

Principles of Consolidation
and Basis of Preparation.
Intercompany accounts and transactions have been eliminated in

consolidation. We consolidate entities in which we have a controlling
financial
interest, the usual condition of which is ownership of a
majority voting interest. We also consider for consolidation an entity,
in which we have certain interests, where the controlling financial
interest may be achieved through arrangements that do not involve
voting interests. Such an entity, known as a variable interest entity
(“VIE”), is required to be consolidated by its primary beneficiary. The
primary beneficiary is the entity that possesses the power to direct
the activities of the VIE that most significantly impact its economic
performance and has the obligation to absorb losses or the right to
receive benefits from the VIE that are significant to it.

44 YUM! BRANDS, INC. - 2016 Form 10-K

Our most significant variable interests are in entities that operate
restaurants under our Concepts’ franchise and license arrangements.
in any of our
We do not have an equity interest
franchisee
businesses. Additionally, we do not
typically provide significant
financial support such as loans or guarantees to our franchisees.
However, we do have variable interests in certain franchisees through
real estate lease arrangements to which we are a party. At the end of
2016, YUM has future lease payments due from franchisees, on a
nominal basis, of approximately $250 million, and we are
contingently liable on certain other lease agreements that have been
assigned to franchisees. See the Lease Guarantees and Franchise
Loan Pool and Equipment Guarantees sections in Note 20. As our
franchise and license arrangements provide our franchisee entities
the power to direct the activities that most significantly impact their
economic performance, we do not consider ourselves the primary
beneficiary of any such entity that might otherwise be considered a
VIE.

See Note 20 for additional
information on our entity that operates a
franchise lending program that is a VIE in which we have a variable
interest but for which we are not the primary beneficiary and thus do
not consolidate.

We participate in various advertising cooperatives with our
franchisees established to collect and administer funds contributed
for use in advertising and promotional programs designed to
increase sales and enhance the reputation of the Company and its
franchise owners. Contributions to the advertising cooperatives are
required for both Company-owned and franchise restaurants and are
generally based on a percentage of restaurant sales. We maintain
certain variable interests in these cooperatives. As the cooperatives
funds collected on advertising and
are required to spend all
promotional programs, total equity at risk is not sufficient to permit
the cooperatives to finance their activities without additional
subordinated financial support. Therefore, these cooperatives are
VIEs. As a result of our voting rights, we consolidate certain of these
cooperatives for which we are the primary beneficiary. Advertising
cooperative assets, consisting primarily of cash received from the
Company and franchisees and accounts receivable from franchisees,
can only be used to settle obligations of the respective cooperative.
Advertising cooperative liabilities
the corresponding
obligation arising from the receipt of the contributions to purchase
advertising and promotional programs for which creditors do not
have recourse to the general credit of the Company as the primary
beneficiary. Therefore, we report all assets and liabilities of these
advertising cooperatives
that we consolidate as Advertising
cooperative assets, restricted and Advertising cooperative liabilities in
the Consolidated Balance Sheet. As the contributions to these
cooperatives are designated and segregated for advertising, we act
as an agent for the franchisees with regard to these contributions.
Thus, we do not
to these
cooperatives in our Consolidated Statements of
Income or
Consolidated Statements of Cash Flows.

franchisee contributions

represent

reflect

Fiscal Year. Our fiscal years have historically ended on the last
Saturday in December and, as a result, a 53rd week was added every
five or six years. The first three quarters of each fiscal year consisted
of 12 weeks and the fourth quarter consisted of 16 weeks in fiscal
years with 52 weeks and 17 weeks in fiscal years with 53 weeks. Our
U.S. subsidiaries and certain international subsidiaries operated on
similar
remaining international subsidiaries
operated on a monthly calendar, and thus never had a 53rd week,
with two months in the first quarter, three months in the second and
third quarters and four months in the fourth quarter. Certain
international subsidiaries within our KFC, Pizza Hut and Taco Bell
divisions have historically closed approximately one month or one
period earlier to facilitate consolidated reporting.

fiscal calendars. Our

Fiscal year 2016 included 53 weeks for YUM, our U.S. businesses
and for our international subsidiaries that report on a period calendar.

PART II
ITEM 8 Financial Statements and Supplementary Data

The 53rd week added $76 million to Total revenues and $27 million to
Operating Profit in our 2016 Consolidated Statement of Income.

On January 27, 2017, YUM’s Board of Directors approved a change
in its fiscal year from a year ending on the last Saturday of December
to a year beginning on January 1 and ending December 31 of each
year, commencing with the year ending December 31, 2017.
In
connection with the new fiscal year, the Company will move from a
52-week periodic fiscal calendar with three 12-week interim quarters
and a 16-week fourth quarter to a monthly reporting calendar with
each quarter comprised of three months. Our U.S. subsidiaries will
continue to report on a period calendar as described above.

The change in the Company’s fiscal year was made primarily to
accommodate the removal of aforementioned reporting lags from
certain of our international subsidiary fiscal calendars, which will
significantly improve the alignment of our global reporting calendars.
As a result of
removing these reporting lags each international
subsidiary will now operate either on a monthly calendar consistent
with the Company’s new calendar or on a periodic calendar
consistent with our U.S. subsidiaries.

The change to the Company’s fiscal year is effective in 2017 and
does not impact the Company’s results for the fiscal year ended
December 31, 2016. However, we will restate previously issued
financial statements when presenting financial statements under our
new calendar in 2017.

Foreign Currency. The functional currency of our foreign entities is
the currency of the primary economic environment in which the entity
operates. Functional currency determinations are made based upon
a number of economic factors, including but not limited to cash flows
and financing transactions. The operations, assets and liabilities of
our entities outside the United States are initially measured using the
functional currency of that entity. Income and expense accounts for
our operations of these foreign entities are then translated into U.S.
dollars at the average exchange rates prevailing during the period.
Assets and liabilities of these foreign entities are then translated into
U.S. dollars at exchange rates in effect at the balance sheet date. As
of December 31, 2016, net cumulative translation adjustment losses
of $313 million are recorded in Accumulated other comprehensive
income (loss) in the Consolidated Balance Sheet.

The majority of our foreign currency net asset exposure is in countries
where we have company-owned restaurants. As we manage and
share resources at
the individual brand level within a country,
cumulative translation adjustments are recorded and tracked at the
foreign-entity level that represents the operations of our individual
brands within that country. Translation adjustments recorded in
Accumulated other comprehensive income (loss) are subsequently
recognized as income or expense generally only upon sale of the
related investment in a foreign entity, or upon a sale of assets and
liabilities within a foreign entity that
represents a complete or
substantially complete liquidation of that foreign entity. For purposes
of determining whether a sale or complete or substantially complete
liquidation of an investment in a foreign entity has occurred, we
consider those same foreign entities for which we record and track
cumulative translation adjustments. See Note 5 for information on the
liquidation of our Mexico and Pizza Hut Australia foreign entities and
related Income Statement recognition of translation adjustments.

Gains and losses arising from the impact of
foreign currency
exchange rate fluctuations on transactions in foreign currency are
included in Other (income) expense in our Consolidated Statements of
Income.

Reclassifications. We have reclassified certain items in the
Consolidated Financial Statements
to be
comparable with the classification for
the fiscal year ended
December 31, 2016. These reclassifications had no effect on
previously reported Net Income.

for prior periods

YUM! BRANDS, INC. - 2016 Form 10-K 45

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PART II
ITEM 8 Financial Statements and Supplementary Data

Franchise Operations. We execute store-level franchise agreements
for units operated by third parties which set out the terms of our
arrangement with the franchisee. Additionally, we execute master
franchise agreements in certain regions that transfer administrative
and development obligations and sub-franchising rights to a
franchisee in exchange for a reduced continuing fee. Our franchise
agreements typically require the franchisee to pay an initial,
non-refundable fee upon an individual store opening and continuing
fees based upon a percentage of sales. Subject to our approval and
their payment of a renewal fee, a franchisee may generally renew the
franchise agreement upon its expiration.

The internal costs we incur to provide support services to our
franchisees are charged to General and Administrative (“G&A”)
expenses as incurred. Certain direct costs of our
franchise
operations are charged to Franchise and license expenses. These
costs include provisions for estimated uncollectible fees, rent or
depreciation expense associated with restaurants we lease or
sublease to franchisees, franchise marketing funding, amortization
expense for franchise-related intangible assets, value added taxes on
royalties and certain other direct incremental franchise support costs.

Recognition.

Revenue
from Company-owned
Revenues
restaurants are recognized when payment is tendered at the time of
sale. The Company presents sales net of sales-related taxes. Income
from our franchisees includes initial fees, continuing fees, renewal
income from restaurants we lease or sublease to
fees and rental
them. We recognize initial fees received from a franchisee as revenue
when we have performed substantially all
initial services required by
the franchise agreement, which is generally upon the opening of a
store. We recognize continuing fees, which are based upon a
franchisee sales as those sales occur and rental
percentage of
income is recognized as it is earned. We recognize renewal fees
when a renewal agreement with a franchisee becomes effective. We
present initial
fees collected upon the sale of a Company-owned
restaurant to a franchisee in Refranchising (gain) loss.

While the majority of our franchise agreements are entered into with
terms and conditions consistent with those at a prevailing market
rate, there are instances when we enter into franchise agreements
with terms that are not at market rates (for example, below-market
for a specified period of time. We recognize the
continuing fees)
terms in franchise agreements entered into
estimated value of
concurrently with a refranchising transaction that are not consistent
with market terms as part of the upfront refranchising gain (loss) and
amortize that amount into Franchise and license fees and income
over the period such terms are in effect. The value of terms that are
not considered to be at market within franchise agreements is
estimated based upon the difference between the present value of
the cash expected to be received under the franchise agreement and
the present value of the cash that would have been expected to be
received under a franchise agreement with terms substantially
consistent with market.

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the year

in which incurred and,

Direct Marketing Costs. To the extent we participate in advertising
cooperatives, we expense our contributions as incurred which are
based on a percentage of sales. We charge direct marketing costs
incurred outside of a cooperative to expense ratably in relation to
in the case of
revenues over
advertising production costs, in the year the advertisement is first
shown. Deferred direct marketing costs, which are classified as
prepaid expenses, consist of media and related advertising
production costs which will generally be used for the first time in the
next
fiscal year and have historically not been significant. Our
advertising expenses were $260 million, $255 million and $261 million
in 2016, 2015 and 2014, respectively. We report the vast majority of
our direct marketing costs in Occupancy and other operating
expenses as they are incurred as a percentage of sales by Company-
owned restaurants. Advertising incurred on behalf of
franchised
restaurants is recorded within Franchise and license expenses.

46 YUM! BRANDS, INC. - 2016 Form 10-K

and Development

Research
and
development expenses, which we expense as incurred, are reported
in G&A expenses. Research and development expenses were
$24 million, $24 million and $25 million in 2016, 2015 and 2014,
respectively.

Expenses.

Research

Share-Based Employee Compensation. We recognize ongoing
share-based payments to employees, including grants of employee
stock options and stock appreciation rights (“SARs”),
in the
Consolidated Financial Statements as compensation cost over the
service period based on their fair value on the date of grant. This
compensation cost
the service period on a
straight-line basis for awards that actually vest. We present this
compensation cost consistent with the other compensation costs for
the employee recipient in either Payroll and employee benefits or
G&A expenses. See Note 16 for further discussion of our share-
based compensation plans.

is recognized over

Legal Costs. Settlement costs are accrued when they are deemed
probable and reasonably estimable. Anticipated legal fees related to
self-insured workers’ compensation, employment practices liability,
liability and property
general
losses (collectively, “property and casualty losses”) are accrued when
deemed probable and reasonably estimable. Legal fees not related
to self-insured property and casualty losses are recognized as
incurred. See Note 20 for further discussion of our legal proceedings.

liability, automobile liability, product

Impairment or Disposal of Property, Plant and Equipment.
is tested for impairment
Property, plant and equipment (“PP&E”)
whenever events or changes in circumstances indicate that
the
carrying value of the assets may not be recoverable. The assets are
not recoverable if their carrying value is less than the undiscounted
cash flows we expect to generate from such assets. If the assets are
not deemed to be recoverable, impairment is measured based on
the excess of their carrying value over their fair value.

restaurant

is the lowest

impairment testing for our restaurants, we have
For purposes of
level of
concluded that an individual
independent cash flows unless it is more likely than not that we will
refranchise restaurants as a group. We review our long-lived assets
of such individual restaurants (primarily PP&E and allocated intangible
impairment, or
assets subject
to amortization) semi-annually for
whenever events or changes in circumstances indicate that
the
carrying amount of a restaurant may not be recoverable. We use two
consecutive years of operating losses as our primary indicator of
potential impairment for our semi-annual impairment testing of these
restaurant assets. We evaluate the recoverability of these restaurant
assets by comparing the estimated undiscounted future cash flows,
which are based on our entity-specific assumptions, to the carrying
value of such assets. For restaurant assets that are not deemed to
be recoverable, we write-down an impaired restaurant
to its
estimated fair value, which becomes its new cost basis. Fair value is
an estimate of the price a franchisee would pay for the restaurant
and its related assets and is determined by discounting the
estimated future after-tax cash flows of the restaurant, which include
a deduction for
royalties we would receive under a franchise
agreement with terms substantially at market. The after-tax cash
flows incorporate reasonable assumptions we believe a franchisee
would make such as sales growth and margin improvement. The
discount rate used in the fair value calculation is our estimate of the
required rate of return that a franchisee would expect to receive
when purchasing a similar
restaurant and the related long-lived
assets. The discount rate incorporates rates of returns for historical
refranchising market transactions and is commensurate with the risks
and uncertainty inherent in the forecasted cash flows.

In executing our refranchising initiatives, we most often offer groups
of restaurants for sale. When we believe it is more likely than not a
restaurant or groups of restaurants will be refranchised for a price
less than their carrying value, but do not believe the restaurant(s)

to the carrying value of

have met the criteria to be classified as held for sale, we review the
restaurants for impairment. We evaluate the recoverability of these
restaurant assets by comparing estimated sales proceeds plus
holding period cash flows,
the
if any,
restaurant or group of restaurants. For restaurant assets that are not
deemed to be recoverable, we recognize impairment for any excess
of carrying value over the fair value of the restaurants, which is based
on the expected net sales proceeds. To the extent ongoing
agreements to be entered into with the franchisee simultaneous with
the refranchising are expected to contain terms, such as royalty
rates, not at prevailing market rates, we consider the off-market
terms in our
impairment evaluation. We recognize any such
impairment charges in Refranchising (gain) loss. Refranchising (gain)
loss includes the gains or losses from the sales of our restaurants to
new and existing franchisees,
including any impairment charges
discussed above, and the related initial franchise fees. We recognize
gains on restaurant refranchisings when the sale transaction closes
and control of the restaurant operations have transferred to the
franchisee.

When we decide to close a restaurant, it is reviewed for impairment
and depreciable lives are adjusted based on the expected disposal
date. Other costs incurred when closing a restaurant such as costs
of disposing of the assets as well as other facility-related expenses
from previously closed stores are generally expensed as incurred.
Additionally, at
the date we cease using a property under an
operating lease, we record a liability for the net present value of any
remaining lease obligations, net of estimated sublease income, if any.
Any costs recorded upon store closure as well as any subsequent
adjustments to liabilities for remaining lease obligations as a result of
lease termination or changes in estimates of sublease income are
recorded in Closures and impairment (income) expenses. To the
extent we sell assets, primarily land, associated with a closed store,
any gain or loss upon that sale is also recorded in Closures and
impairment (income) expenses.

Considerable management judgment is necessary to estimate future
cash flows, including cash flows from continuing use, terminal value,
sublease income and refranchising proceeds. Accordingly, actual
results could vary significantly from our estimates.

Guarantees. We recognize, at inception of a guarantee, a liability for
the fair value of certain obligations undertaken. The majority of our
guarantees are issued as a result of assigning our
in
obligations under operating leases as a condition to the refranchising
of certain Company restaurants. We recognize a liability for the fair
value of such lease guarantees upon refranchising and upon
subsequent renewals of such leases when we remain contingently
liable. The related expense and any subsequent changes are
included in Refranchising (gain) loss. Any expense and subsequent
changes in the guarantees for other franchise support guarantees not
associated with a refranchising transaction are included in Franchise
and license expense.

interest

Income Taxes. We record deferred tax assets and liabilities for the
future tax consequences attributable to temporary differences
between the financial statement carrying amounts of existing assets
and liabilities and their respective tax bases as well as operating loss,
loss and tax credit carryforwards. Deferred tax assets and
capital
liabilities are measured using enacted tax rates expected to apply to
taxable income in the years in which those differences or
carryforwards are expected to be recovered or settled. The effect on
deferred tax assets and liabilities of a change in tax rates is
recognized in our Income tax provision in the period that includes the
enactment date. Additionally, in determining the need for recording a
valuation allowance against
the carrying amount of deferred tax
assets, we consider the amount of taxable income and periods over
which it must be earned, actual
levels of past taxable income and
known trends and events or transactions that are expected to affect
future levels of taxable income. Where we determine that it is more

PART II
ITEM 8 Financial Statements and Supplementary Data

likely than not that all or a portion of an asset will not be realized, we
record a valuation allowance.

We recognize the benefit of positions taken or expected to be taken
in our tax returns in our income tax provision when it is more likely
than not (i.e. a likelihood of more than fifty percent) that the position
would be sustained upon examination by tax authorities. A
recognized tax position is then measured at the largest amount of
benefit that is greater than fifty percent likely of being realized upon
settlement. We evaluate these amounts on a quarterly basis to
they have been appropriately adjusted for audit
ensure that
settlements and other events we believe may impact the outcome.
Changes in judgment
recognition,
result
derecognition or a change in measurement of a tax position taken in
a prior annual period (including any related interest and penalties) are
recognized as a discrete item in the interim period in which the
change occurs. We recognize accrued interest and penalties related
to unrecognized tax benefits as components of our income tax
provision.

in subsequent

that

the tax basis of our
that

We do not record a U.S. deferred tax liability for the excess of the
investments in foreign
book basis over
subsidiaries to the extent
the basis difference results from
earnings that meet the indefinite reversal criteria. This criteria is met if
the foreign subsidiary has invested, or will
invest, the undistributed
earnings indefinitely. The decision as to the amount of undistributed
earnings that we intend to maintain in non-U.S. subsidiaries
considers items including, but not limited to, forecasts and budgets
of
financial needs of cash for working capital, liquidity plans and
expected cash requirements in the United States.

See Note 18 for a further discussion of our income taxes.

Fair Value Measurements. Fair value is the price we would receive
to sell an asset or pay to transfer a liability (exit price) in an orderly
transaction between market participants. For
those assets and
liabilities we record or disclose at fair value, we determine fair value
based upon the quoted market price, if available. If a quoted market
price is not available for identical assets, we determine fair value
based upon the quoted market price of similar assets or the present
value of expected future cash flows considering the risks involved,
including counterparty performance risk if appropriate, and using
discount
the duration. The fair values are
assigned a level within the fair value hierarchy, depending on the
source of the inputs into the calculation.

rates appropriate for

Level 1

Level 2

Inputs based upon quoted prices in active
markets for identical assets.

Inputs other than quoted prices included
within Level 1 that are observable for the
asset, either directly or indirectly.

Level 3

Inputs that are unobservable for the asset.

Cash and Cash Equivalents. Cash equivalents represent funds we
have temporarily invested (with original maturities not exceeding
three months),
including short-term, highly liquid debt securities.
Cash and overdraft balances that meet the criteria for right of setoff
are presented net on our Consolidated Balance Sheet.

Receivables. The Company’s receivables are primarily generated
from ongoing business relationships with our franchisees as a result
of franchise and lease agreements. Trade receivables consisting of
royalties from franchisees, including Yum China, are generally due
within 30 days of the period in which the corresponding sales occur
and are classified as Accounts and notes receivable on our
Consolidated Balance Sheet. Yum China is our largest franchisee
and we recorded franchise fee revenues of approximately
$240 million from Yum China in 2016. Our provision for uncollectible
franchisee receivable balances is based upon pre-defined aging
criteria or upon the occurrence of other events that indicate that we

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ITEM 8 Financial Statements and Supplementary Data

the balance due. Additionally, we monitor

the
may not collect
financial condition of our
franchisees and record provisions for
estimated losses on receivables when we believe it probable that our
franchisees will be unable to make their required payments. While we
use the best information available in making our determination, the
ultimate recovery of recorded receivables is also dependent upon
future economic events and other conditions that may be beyond our
control. We recorded $5 million and $3 million in net provisions within
Franchise and license expenses in 2015 and 2014, respectively,
related to uncollectible franchise and license trade receivables. Net
provisions in 2016 related to uncollectible franchise and license trade
receivables were less than $1 million. Trade receivables that are
ultimately deemed to be uncollectible, and for which collection efforts
have been exhausted, are written off against
the allowance for
doubtful accounts.

Accounts and notes receivable

Allowance for doubtful accounts

Accounts and notes receivable, net

2016

2015

$

$

383

(13)

370

$

$

338

(14)

324

Our financing receivables primarily consist of notes receivables and
direct financing leases with franchisees which we enter into from
time-to-time. As these receivables primarily relate to our ongoing
business agreements with franchisees, we consider such receivables
risk characteristics and evaluate them as one
to have similar
collective portfolio segment and class for determining the allowance
for doubtful accounts. We monitor the financial condition of our
franchisees and record provisions
for estimated losses on
receivables when we believe it is probable that our franchisees will be
required payments. Balances of notes
unable to make their
receivable and direct
financing leases due within one year are
included in Accounts and notes receivable while amounts due
beyond one year are included in Other assets. Amounts included in
Other assets totaled $21 million (net of an allowance of $2 million)
and $16 million (net of an allowance of $4 million) at December 31,
2016 and December 26, 2015, respectively. Financing receivables
that are ultimately deemed to be uncollectible, and for which
collection efforts have been exhausted, are written off against the
allowance for doubtful accounts.
income recorded on
financing receivables has historically been insignificant.

Interest

Inventories. We value our inventories at the lower of cost (computed
on the first-in, first-out method) or market.

depreciation

amortization. We

less
Property, Plant and Equipment. We state PP&E at cost
calculate
accumulated
and
the
depreciation and amortization on a straight-line basis over
estimated useful
lives of the assets as follows: 5 to 25 years for
buildings and leasehold improvements, 3 to 20 years for machinery
and equipment and 3 to 7 years for capitalized software costs. We
suspend depreciation and amortization on assets that are held for
sale.

Leases and Leasehold Improvements. The Company leases land,
buildings or both for certain of its restaurants and restaurant support
centers worldwide. The length of our lease terms, which vary by
country and often include renewal options, are an important factor in
determining the appropriate accounting for leases including the initial
classification of the lease as capital or operating and the timing of
recognition of rent expense over the duration of
the lease. We
include renewal option periods in determining the term of our leases
when failure to renew the lease would impose a penalty on the
that a renewal appears to be
Company in such an amount
reasonably assured at the inception of the lease. The primary penalty
to which we are subject is the economic detriment associated with
the existence of leasehold improvements which might be impaired if
we choose not to continue the use of the leased property. Leasehold
their estimated
improvements are amortized over the shorter of

48 YUM! BRANDS, INC. - 2016 Form 10-K

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useful lives or the lease term. We generally do not receive leasehold
improvement incentives upon opening a store that is subject to a
lease.

is being constructed whether rent

We expense rent associated with leased land or buildings while a
is paid or we are
restaurant
subject to a rent holiday. Additionally, certain of the Company’s
operating leases contain predetermined fixed escalations of
the
minimum rent during the lease term. For leases with fixed escalating
payments and/or
rent holidays, we record rent expense on a
straight-line basis over the lease term, including any option periods
considered in the determination of that lease term. Contingent rentals
are based on sales levels in excess of stipulated amounts, and thus
are not considered minimum lease payments and are included in rent
expense when attainment of the contingency is considered probable
(e.g. when Company sales occur).

Internal Development Costs and Abandoned Site Costs. We
capitalize direct costs associated with the site acquisition and
construction of a Company unit on that site, including direct internal
payroll and payroll-related costs. Only those site-specific costs
the site acquisition is
incurred subsequent
considered probable are capitalized.
If we subsequently make a
determination that it is probable a site for which internal development
costs have been capitalized will not be acquired or developed, any
previously capitalized internal development costs are expensed and
included in G&A expenses.

to the time that

Goodwill and Intangible Assets. From time-to-time, the Company
acquires restaurants from one of our Concept’s franchisees or
acquires another business. Goodwill
from these acquisitions
represents the excess of the cost of a business acquired over the net
of the amounts assigned to assets acquired, including identifiable
intangible assets and liabilities assumed. Goodwill
is not amortized
and has been assigned to reporting units for purposes of impairment
testing. Our reporting units are our business units (which are aligned
based on geography) in our KFC, Pizza Hut and Taco Bell Divisions.

We evaluate goodwill for impairment on an annual basis or more
often if an event occurs or circumstances change that
indicate
impairment might exist. We have selected the beginning of our fourth
quarter as the date on which to perform our ongoing annual
impairment test for goodwill. We may elect to perform a qualitative
assessment for our reporting units to determine whether it is more
likely than not that the fair value of the reporting unit is greater than
its carrying value. If a qualitative assessment is not performed, or if as
a result of a qualitative assessment it is not more likely than not that
the fair value of a reporting unit exceeds its carrying value, then the
reporting unit’s fair value is compared to its carrying value. Fair value
is the price a willing buyer would pay for a reporting unit, and is
generally estimated using discounted expected future after-tax cash
flows from Company-owned restaurant operations and franchise
royalties. The discount rate is our estimate of the required rate of
to receive when
return that a third-party buyer would expect
purchasing a business from us that constitutes a reporting unit. We
believe the discount
rate is commensurate with the risks and
uncertainty inherent in the forecasted cash flows. If the carrying value
of a reporting unit exceeds its fair value, goodwill is written down to
its implied fair value.

If we record goodwill upon acquisition of a restaurant(s)
from a
franchisee and such restaurant(s) is then sold within two years of
acquisition, the goodwill associated with the acquired restaurant(s) is
written off in its entirety. If the restaurant is refranchised two years or
in the
more subsequent
carrying amount of the restaurants disposed of based on the relative
fair values of the portion of the reporting unit disposed of in the
refranchising and the portion of
that will be
retained. The fair value of the portion of the reporting unit disposed of
in a refranchising is determined by reference to the discounted value

to its acquisition, we include goodwill

the reporting unit

of the future cash flows expected to be generated by the restaurant
and retained by the franchisee, which includes a deduction for the
anticipated, future royalties the franchisee will pay us associated with
the franchise agreement entered into simultaneously with the
refranchising transition. The fair value of the reporting unit retained is
based on the price a willing buyer would pay for the reporting unit
and includes the value of
franchise agreements. Appropriate
adjustments are made if a franchise agreement includes terms that
are determined to not be at prevailing market rates. As such, the fair
value of the reporting unit retained can include expected cash flows
from future royalties from those restaurants currently being
refranchised, future royalties from existing franchise businesses and
company restaurant operations. As a result, the percentage of a
reporting unit’s goodwill that will be written off
in a refranchising
transaction will be less than the percentage of the reporting unit’s
Company-owned restaurants that are refranchised in that transaction
and goodwill can be allocated to a reporting unit with only franchise
restaurants.

Our definite-lived intangible assets that are not allocated to an
individual restaurant are evaluated for impairment whenever events or
changes in circumstances indicate that the carrying amount of the
intangible asset may not be recoverable. An intangible asset that is
deemed not recoverable on an undiscounted basis is written down to
its estimated fair value, which is our estimate of the price a willing
buyer would pay for
the intangible asset based on discounted
expected future after-tax cash flows. For purposes of our impairment
analysis, we update the cash flows that were initially used to value
the definite-lived intangible asset to reflect our current estimates and
assumptions over the asset’s future remaining life.

Derivative Financial Instruments. We use derivative instruments
primarily to hedge interest rate and foreign currency risks. These
derivative contracts are entered into with financial institutions. We do
not use derivative instruments for trading purposes and we have
procedures in place to monitor and control their use.

We record all derivative instruments on our Consolidated Balance
Sheet at fair value. For derivative instruments that are designated and
qualify as a cash flow hedge, the effective portion of the gain or loss
on the derivative instrument is reported as a component of other
comprehensive income (loss) and reclassified into earnings in the
same period or periods during which the hedged transaction affects
earnings. Any ineffective portion of the gain or loss on the derivative
instrument
for a cash flow hedge is recorded in the results of
operations immediately. For derivative instruments not designated as
hedging instruments, the gain or loss is recognized in the results of
operations immediately.

fail

to meet

the counterparties will

into contracts with carefully selected major

As a result of the use of derivative instruments, the Company is
exposed to risk that
their
contractual obligations. To mitigate the counterparty credit risk, we
only enter
financial
institutions based upon their credit ratings and other factors, and
continually assess
the creditworthiness of counterparties. At
December 31, 2016 and December 26, 2015, all of the counterparties
to our
foreign currency swaps and foreign
currency forwards had investment grade ratings according to the
ratings agencies. To date, all counterparties have
three major
performed in accordance with their contractual obligations.

rate swaps,

interest

Common Stock Share Repurchases. From time-to-time, we
repurchase shares of our Common Stock under share repurchase
programs authorized by our Board of Directors. Shares repurchased
constitute authorized, but unissued shares under the North Carolina
laws under which we are incorporated. Additionally, our Common
Stock has no par or stated value. Accordingly, we record the full
value of share repurchases, upon the trade date, against Common
Stock on our Consolidated Balance Sheet except when to do so
would result in a negative balance in such Common Stock account.

PART II
ITEM 8 Financial Statements and Supplementary Data

In such instances, on a period basis, we record the cost of any
further share repurchases as a reduction in Retained earnings
(Accumulated Deficit). Due to the large number of share repurchases
of our stock over the past several years, our Common Stock balance
the end of any period. Accordingly,
is frequently
$5,399 million, $1,124 million and $725 million in share repurchases
were recorded as a reduction in Retained earnings (Accumulated
Deficit)
in 2016, 2015 and 2014, respectively. See Note 17 for
additional information on our share repurchases.

zero at

Pension and Post-retirement Medical Benefits. We measure and
recognize the overfunded or underfunded status of our pension and
post-retirement plans as an asset or liability in our Consolidated
Balance Sheet as of our
fiscal year end. The funded status
represents the difference between the projected benefit obligations
and the fair value of plan assets, which is calculated on a
plan-by-plan basis. The projected benefit obligation and related
funded status are determined using assumptions as of the end of
each year. The projected benefit obligation is the present value of
benefits earned to date by plan participants, including the effect of
future salary increases, as applicable. The difference between the
projected benefit obligations and the fair value of plan assets that has
not previously been recognized in our Consolidated Statement of
Income is recorded as a component of Accumulated other
comprehensive income (loss).

The net periodic benefit costs associated with the Company’s
defined benefit pension and post-retirement medical plans are
determined using assumptions regarding the projected benefit
obligation and, for funded plans, the market-related value of plan
assets as of the beginning of each year. We have elected to use a
market-related value of plan assets to calculate the expected return
on assets in net periodic benefit costs. We recognize differences in
the fair value versus the market-related value of plan assets evenly
over five years. For each individual plan we amortize into pension
expense the net amounts in Accumulated other comprehensive
income (loss), as adjusted for the difference between the fair value
and market-related value of plan assets, to the extent that such
amounts exceed 10% of the greater of a plan’s projected benefit
obligation or market-related value of assets, over the remaining
service period of active participants in the plan or, for plans with no
active participants, over the expected average life expectancy of the
inactive participants in the plan. We record a curtailment when an
event occurs that significantly reduces the expected years of future
service or eliminates the accrual of defined benefits for the future
services of a significant number of employees. We record a
curtailment gain when the employees who are entitled to the benefits
terminate their employment; we record a curtailment loss when it
becomes probable a loss will occur.

We recognize settlement gains or
losses only when we have
determined that the cost of all settlements in a year will exceed the
sum of the service and interest costs within an individual plan.

Recently Adopted Accounting Pronouncements. In April 2015,
the Financial Accounting Standards Board (“FASB”)
issued
Accounting Standards Update (“ASU”) No. 2015-03, “Interest –
Imputation of Interest: Simplifying the Presentation of Debt Issuance
Costs” (ASU 2015-03). ASU 2015-03 amended the then current
presentation guidance by requiring that debt issuance costs related
to a recognized debt liability be presented in the balance sheet as a
direct deduction from the carrying amount of
liability,
consistent with debt discounts. ASU 2015-03 was effective for the
Company beginning with the quarter ended March 19, 2016. The
adoption of this standard required restatement of our Consolidated
Balance Sheet as of December 26, 2015. As a result, Other assets
and Long-term debt each decreased by $13 million and Prepaid
expenses and other current assets and Short-term borrowings each
decreased by $1 million versus amounts previously reported.

that debt

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In November 2016, the FASB issued ASU No. 2016-18, Statement
of Cash Flows (Topic 230): Restricted Cash. ASU 2016-18 requires
entities to show the changes in the total of cash, cash equivalents,
restricted cash and restricted cash equivalents in the statement of
cash flows. We adopted ASU 2016-18 beginning with the quarter
ended December 31, 2016 on a retrospective basis. As a result Net
Cash Provided by Operating Activities from Continuing Operations
increased by $5 million in 2015. End-of-period cash, cash
equivalents and restricted cash increased by $21 million and
$16 million as of December 26, 2015 and December 27, 2014,
respectively. We classify restricted cash within our Consolidated
Balance Sheets consistent with the nature of the restriction (e.g. cash
restricted for future interest payments within the next 12 months is
classified in Prepaid expenses and other current assets).

In August 2014, the FASB issued ASU No. 2014-15, Presentation of
Financial Statements-Going Concern (Subtopic 205-40). ASU

there are
2014-15 requires management
to evaluate whether
conditions or events, considered in the aggregate,
raise
that
substantial doubt about the entity’s ability to continue as a going
concern for a period of one year following the date its financial
statements are issued. If such conditions or events exist, an entity
should disclose that there is substantial doubt about the entity’s
ability to continue as a going concern for a period of one year
following the date its financial statements are issued. Disclosure
should include the principal conditions or events that raise substantial
those
doubt, management’s evaluation of
conditions or events in relation to the entity’s ability to meet its
obligations, and management’s plans that are intended to mitigate
those conditions or events. We adopted ASU 2014-15 effective
December 31, 2016. The adoption had no impact on our
Consolidated Financial Statements.

the significance of

NOTE 3

Earnings Per Common Share (“EPS”)

Income from continuing operations

Income from discontinued operations

Net Income

Weighted-average common shares outstanding (for basic calculation)

Effect of dilutive share-based employee compensation

Weighted-average common and dilutive potential common shares outstanding (for diluted
calculation)

Basic EPS from continuing operations

Basic EPS from discontinued operations

Basic EPS

Diluted EPS from continuing operations

Diluted EPS from discontinued operations

Diluted EPS

$

2016

994

625

$

2015

936

357

2014

$ 1,006

45

$ 1,619

$ 1,293

$ 1,051

394

6

400

2.52

1.59

4.11

2.48

1.56

4.04

$

$

$

$

436

7

443

2.15

0.82

2.97

2.11

0.81

2.92

$

$

$

$

444

9

453

2.27

0.10

2.37

2.22

0.10

2.32

$

$

$

$

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Unexercised employee stock options and stock appreciation rights (in millions) excluded from the
diluted EPS computation(a)

5.0

4.5

5.5

(a) These unexercised employee stock options and stock appreciation rights were not included in the computation of diluted EPS because to do so

would have been antidilutive for the periods presented.

NOTE 4

Discontinued Operations

As discussed in Note 1, on October 31, 2016,
completed the Separation of our China business.

the Company

In connection with the Separation, the Company and Yum China
entered into a Separation and Distribution Agreement as well as
the
various other agreements that provide a framework for
relationships between the parties,
including among others a Tax
Matters Agreement, an Employee Matters Agreement, a Transition
Services Agreement and a Master License Agreement. These
agreements provided for the allocation between the Company and
Yum China of assets, employees, liabilities and obligations (including
investments, property, employee benefits and tax-related assets and
liabilities) attributable to periods prior to, at and after the Separation
and govern certain relationships between the Company and Yum
China after the Separation.

50 YUM! BRANDS, INC. - 2016 Form 10-K

For all the periods prior to the Separation, the financial results of Yum
China are presented as Income from discontinued operations, net of
tax in the Consolidated Statements of Income, Assets and Liabilities
of discontinued operations in the Consolidated Balance Sheets and
Cash flows from discontinued operations in our Consolidated
Statements of Cash Flows.

Prior
to the Separation, an intercompany franchise agreement
existed between an entity of Yum China and a Company entity
requiring Yum China to remit to the Company royalties on sales
earned by KFC and Pizza Hut Company-owned stores in China. The
royalties related to the franchise agreement were eliminated as
intercompany transactions and were not separately reflected in our
previously issued financial statements. Additionally,
third-party
franchisees of Yum China paid to a Company entity royalties as a
percentage of their sales. We have restated the results of our KFC

and Pizza Hut Divisions for periods prior to the Separation to reflect
the royalties that were previously eliminated as intercompany
transactions and related taxes that were previously included in our
China Division results. We have also restated the results of our KFC
and Pizza Hut Divisions to include the royalties paid by third-party
franchisees previously included in China Division results that will be
continued pursuant to the Master License Agreement following the
Separation. For 2016, 2015, and 2014 the combined impact to our
KFC and Pizza Hut Divisions’ Franchise and license fees and income
was $208 million, $244 million, and $242 million, respectively. The
value added tax associated with this royalty revenue was recorded
as an increase in Franchise and license expenses and the combined
impact to our KFC and Pizza Hut Divisions’ Franchise and license
expense totaled $13 million, $16 million and $16 million in 2016,
2015 and 2014, respectively. The net increases in the KFC and Pizza
Hut Divisions’ Operating Profit were offset with a corresponding
reduction in Income from discontinued operations such that there is

Company sales

Franchise and license fees and income

Company restaurant expenses

G&A expenses(b)

Franchise and license expenses

Closures and impairment expenses(c)

Refranchising gain

Other income(d)

Interest income, net

Income from discontinued operations before income taxes

Income tax benefit (provision)(e)

Income from discontinued operations—including noncontrolling interests

(Income) loss from discontinued operations—noncontrolling interests

PART II
ITEM 8 Financial Statements and Supplementary Data

reported Net

income. Subsequent

no impact on total
to the
Separation, all royalty revenues earned by us under the Master
License Agreement with Yum China are reflected as Franchise and
license fees and income in our Consolidated Statements of Income.
Cash inflows from Yum China to the Company from the date of
Separation through the end of 2016 related to the Master License
Agreement were $16 million and primarily related to royalty revenues.

the results of

results of Yum China presented in discontinued
The financial
operations reflect
the former China Division, an
operating segment of the Company until the Separation, adjusted for
the transactions discussed above and the inclusion of certain G&A
expenses, non-cash impairment charges,
refranchising gains,
interest and taxes that were previously not allocated to but were
related to the former China Division’s historical results of operations.
The following table presents the financial results of the Company’s
discontinued operations:

2016(a)

2015

2014

$ 5,667

$ 6,789

$ 6,821

109

120

113

(4,766)

(5,913)

(6,011)

(406)

(45)

(57)

12

49

8

571

65

636

(11)

(405)

(48)

(64)

13

27

7

526

(164)

362

(5)

(391)

(44)

(517)

17

52

13

53

(38)

15

30

45

Income from discontinued operations—YUM! Brands, Inc.

$

625

$

357

$

(a)
(b)

Includes Yum China financial results from January 1, 2016 to October 31, 2016.
Includes costs incurred to execute the Separation of $68 million and $9 million for 2016 and 2015, respectively. Such costs primarily relate to
transaction advisors, legal and other consulting fees.

(c) During 2014, we recorded a $463 million non-cash impairment charge related to the investment in China’s Little Sheep restaurant business. The tax
benefit associated with these losses of $76 million and the losses allocated to the noncontrolling founding shareholder of $26 million resulted in a net
impact of $361 million on Income from discontinued operations—YUM! Brands, Inc.

(d) Primarily relates to equity income from KFC franchisees in which Yum China owns a minority interest.
(e) During 2016, we recorded a tax benefit of $233 million related to previously recorded losses associated with our Little Sheep business. The tax
benefit associated with these losses was able to be recognized as a result of legal entity restructuring completed in anticipation of the Separation.

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YUM! BRANDS, INC. - 2016 Form 10-K 51

PART II
ITEM 8 Financial Statements and Supplementary Data

The assets,
Consolidated Balance Sheets are as follows:

liabilities and redeemable noncontrolling interest related to Yum China and presented as discontinued operations in our

Cash and cash equivalents

Accounts and notes receivable, net

Inventories

Prepaid expenses and other current assets

Current assets of discontinued operations

Property, plant and equipment, net

Goodwill

Intangible assets, net

Investments in unconsolidated affiliates

Other assets

Deferred income taxes

Noncurrent assets of discontinued operations

Total assets classified as discontinued operations

Accounts payable and other current liabilities

Income taxes payable

Current liabilities of discontinued operations

Long-term debt

Other liabilities and deferred credits

Non-current liabilities of discontinued operations

Total liabilities classified as discontinued operations

Redeemable noncontrolling interest

$

2015

424

53

189

108

774

1,841

85

107

61

192

85

2,371

$ 3,145

$

912

22

934

34

213

247

$ 1,181

$

6

Assets and liabilities transferred to Yum China upon Separation at October 31, 2016 were $3,363 million and $1,310 million, respectively. At
October 31, 2016, there were 5,898 stores owned and operated by our China business. Subsequent to the Separation, 5,859 of these stores
owned by Yum China will be reflected as KFC or Pizza Hut franchise units within YUM’s total unit count. The remaining 39 stores, as well as 211
stores that were franchise-operated stores in our China business on the date of separation relate to the Little Sheep and East Dawning concepts
and are now excluded from YUM’s unit counts as we have no ongoing association with those concepts.

NOTE 5

Items Affecting Comparability of Net Income and Cash Flows

K
-
0
1
m
r
o
F

Refranchising (Gain) Loss
The Refranchising (gain)
performance reporting purposes.

loss by reportable segment is presented below. We do not allocate such gains and losses to our segments for

KFC Division(a)

Pizza Hut Division(a)(b)

Taco Bell Division

Worldwide

Refranchising (gain) loss

2016

$ (20)

(50)

(71)

$

2015

33

55

(65)

2014

$ (18)

6

(4)

$ (141)

$

23

$ (16)

(a)

(b)

In 2010, we refranchised our then-remaining Company-operated restaurants in Mexico. To the extent we owned it, we did not sell the real estate
related to certain of these restaurants, instead leasing it to the franchisee. During 2015, we sold the real estate for approximately $58 million. While
these proceeds exceeded the book value of the real estate, the sale represented a substantial liquidation of our Mexican foreign entities under GAAP.
As such, the accumulated translation losses associated with our Mexican business were included in our loss on the sale. We recorded charges of
$80 million representing the excess of the sum of the book value of the real estate and other related assets and our accumulated translation losses
over the sales price. Consistent with the classification of the original Mexico market-wide refranchising transaction, these charges were classified as
Refranchising (gain) loss. Refranchising losses of $40 million were associated with both the KFC and Pizza Hut Divisions.
We continue to earn U.S. dollar-denominated franchise fees, most of which are sales-based royalties, under our existing franchise contracts with our
Mexico franchisee.
In 2016, we recognized a net gain of $11 million related to the reclassification of accumulated translation adjustments associated with Pizza Hut
Australia upon entering into a master franchising agreement for that business that was deemed a complete liquidation of the Pizza Hut Australia
foreign entity.

52 YUM! BRANDS, INC. - 2016 Form 10-K

YUM’s Strategic Transformation Initiatives
In October 2016, we announced YUM’s Strategic Transformation
Initiatives following the Separation. Major features of the Company’s
strategic transformation plans involve being more focused on the
development of our three brands, increasing our franchise ownership
and creating a leaner, more efficient cost structure. We incurred
pre-tax costs of $71 million related to our Strategic Transformation
Initiatives in 2016. These costs, primarily recorded in G&A expenses,
included severance costs, charges associated with a voluntary
retirement program offered to certain U.S. employees, consulting costs
incurred to facilitate YUM’s Strategic Transformation Initiatives and
losses associated with the sale of Corporate aircraft upon our decision
to no longer own our own aircraft. YUM’s Strategic Transformation
Initiatives represent the continuation of YUM’s transformation of
its
operating model and capital structure following the Separation and
recapitalization of YUM. Due to the scope of the initiatives as well as
their significance, costs associated with these initiatives are not being
allocated to any segment for performance reporting.

Modifications of Share-based
Compensation Awards
In connection with the Separation, we modified certain share-based
compensation awards held as part of our Executive Income Deferral
(“EID”) Plan in phantom shares of YUM Common Stock to provide
one phantom Yum China share-based award for each outstanding
phantom YUM share-based award. These Yum China awards may
now be settled in cash, as opposed to stock, which requires
recognition of the fair value of these awards each quarter in our
income statement. Cumulative fair value in excess of previously
recorded expense as of December 31, 2016, and related costs
resulted in non-cash pre-tax charges of $30 million being recorded to
G&A expense in 2016. These costs are not being allocated to any of
our segment operating results given they were a direct result of the
Separation. See Note 16 for further discussion of share-based and
deferred compensation plans.

PART II
ITEM 8 Financial Statements and Supplementary Data

KFC U.S. Acceleration Agreement
During 2015, we reached an agreement with our KFC U.S.
franchisees that gave us brand marketing control as well as an
accelerated path to expanded menu offerings, improved assets and
enhanced customer experience. In connection with this agreement
we anticipate investing a total of approximately $120 million from
2015 through 2018 primarily to fund new back-of house equipment
for franchisees and to provide incentives to accelerate franchisee
store remodels. We recorded pre-tax charges for the portion of these
investments made in 2016 and 2015 of $26 million and $72 million,
respectively. These amounts were recorded primarily as Franchise
and license expenses and are not being allocated to the KFC Division
segment operating results.

In addition to the investments above we agreed to fund $60 million of
incremental system advertising. During 2016 and 2015, we incurred
$20 million and $10 million in incremental system advertising
expense, respectively, with the remaining funding to occur in 2017
and 2018. The amounts recorded were primarily in Franchise and
license expenses and are included in the KFC Division segment
operating results.

YUM Retirement Plan Settlement Charge
During the fourth quarter of 2016, the Company allowed certain
former employees with deferred vested balances in the YUM
Retirement Plan (“the Plan”) an opportunity to voluntarily elect an
early payout of their pension benefits. As a result of settlement
payments made of approximately $205 million related to this
program, all of which were funded from existing Plan assets, we
recorded a pre-tax settlement charge to G&A expenses in 2016 of
$25 million that was not allocated to any of our segment operating
results due to the size and non-recurring nature of the program. See
Note 15 for further discussion of our pension plans.

Store Closure and Impairment Activity
Store closure (income) costs and Store impairment charges by reportable segment are presented below.

Store closure (income) costs(a)

Store impairment charges

Closure and impairment (income) expenses

Store closure (income) costs(a)

Store impairment charges

Closure and impairment (income) expenses

Store closure (income) costs(a)

Store impairment charges

Closure and impairment (income) expenses

2016

KFC

Pizza Hut

Taco Bell Worldwide

3

8

11

$

$

(4)

4

—

$ —

3

3

$

$

$

(1)

15

14

F
o
r
m
1
0
-
K

2015

KFC

Pizza Hut

Taco Bell Worldwide

1

8

9

$

$

(2)

5

3

$

$

(1)

4

3

$

$

(2)

17

15

2014

KFC

Pizza Hut

Taco Bell Worldwide

2

8

10

$

$

1

4

5

$

$

—

3

3

$

$

3

15

18

$

$

$

$

$

$

(a) Store closure (income) costs include the net gain or loss on sales of real estate on which we formerly operated a Company-owned restaurant that
was closed, lease reserves established when we cease using a property under an operating lease and subsequent adjustments to those reserves
and other facility-related expenses from previously closed stores. Remaining lease obligations for closed stores were not material at December 31,
2016 or December 26, 2015.

YUM! BRANDS, INC. - 2016 Form 10-K 53

PART II
ITEM 8 Financial Statements and Supplementary Data

NOTE 6

Supplemental Cash Flow Data

Cash Paid For:

Interest

Income taxes(a)

Significant Non-Cash Investing and Financing Activities:

Capital lease obligations incurred

Reconciliation of Cash and cash equivalents to Consolidated Statements of Cash Flows:

Cash and cash equivalents as presented in Consolidated Balance Sheets

Restricted cash included in Prepaid expenses and other current assets(b)

Restricted cash included in Other assets(c)

2016

2015

2014

$

297

$

145

$

317

390

141

495

$

$

9

$

25

$

17

704

$

313

$

341

55

53

—

21

—

16

Cash, Cash Equivalents and Restricted Cash as presented in Consolidated Statements of Cash
Flows

$

812

$

334

$

357

(a) 2014 includes $200 million of cash paid related to the resolution of a valuation issue with the Internal Revenue Service (“IRS”) related to years 2004

through 2008. See Note 18.

(b) Restricted cash within Prepaid expenses and other current assets primarily relates to the Taco Bell Securitization. See Note 11.
(c) Primarily cash balances required to meet statutory minimum net worth requirements for legal entities which enter into U.S. franchise agreements and

trust accounts related to our self-insurance programs.

NOTE 7

Franchise and License Fees and Income

Initial fees, including renewal fees

Initial franchise fees included in Refranchising (gain) loss

Continuing fees and rental income

Franchise and license fees and income

NOTE 8 Other (Income) Expense

Foreign exchange net (gain) loss and other

Loss associated with corporate aircraft(a)

Other (income) expense

K
-
0
1
m
r
o
F

2016

2015

2014

$

$

81

(9)

72

$

78

(6)

72

76

(2)

74

2,094

2,012

2,010

$ 2,166

$ 2,084

$ 2,084

2016

2015

2014

$

$

(2)

9

7

$

$

17

—

17

$

$

11

—

11

(a) During 2016, we made the decision to no longer operate a corporate aircraft fleet and offered our owned aircraft for sale, one of which was sold
during 2016 and one that is classified as held for sale at the end of 2016 within Prepaid expenses and other current assets. The losses associated
with the sale and planned sale reflect the shortfall of the expected or actual proceeds, less any selling costs, over the carrying value of the aircraft.
See Note 5.

NOTE 9

Supplemental Balance Sheet Information

Prepaid Expenses and Other Current Assets

Income tax receivable

Assets held for sale(a)

Other prepaid expenses and current assets

Prepaid expenses and other current assets

2016

2015

$

$

61

51

126

39

10

84

$

238

$

133

(a) Reflects the carrying value of restaurants we have offered for sale to franchisees, excess properties that we do not intend to use for restaurant

operations in the future and a corporate aircraft we expect to sell in 2017.

54 YUM! BRANDS, INC. - 2016 Form 10-K

Property, Plant and Equipment

Land

Buildings and improvements

Capital leases, primarily buildings

Machinery and equipment

Property, plant and equipment, gross

Accumulated depreciation and amortization

Property, plant and equipment, net

PART II
ITEM 8 Financial Statements and Supplementary Data

2016

2015

$

441

$

480

2,184

154

1,410

4,189

2,232

168

1,515

4,395

(2,029)

(2,048)

$

2,160

$

2,347

Depreciation and amortization expense related to property, plant and equipment was $294 million, $304 million and $310 million in 2016, 2015
and 2014, respectively.

Accounts Payable and Other Current Liabilities

2016

2015

Accounts payable

Accrued capital expenditures

Accrued compensation and benefits

Dividends payable

Accrued taxes, other than income taxes

Other current liabilities

$

200

$

44

380

106

64

338

181

46

281

197

74

295

Accounts payable and other current liabilities

$

1,132

$

1,074

NOTE 10 Goodwill and Intangible Assets

The changes in the carrying amount of goodwill are as follows:

Balance as of December 27, 2014

Goodwill, gross

Accumulated impairment losses

Goodwill, net

Acquisitions

Disposals and other, net(a)

Balance as of December 26, 2015

Goodwill, gross

Accumulated impairment losses

Goodwill, net

Disposals and other, net(a)

Balance as of December 31, 2016

Goodwill, gross

Accumulated impairment losses

Goodwill, net

KFC Pizza Hut

Taco Bell Worldwide

$

314

$

200

$

114

$

628

—

314

1

(33)

282

—

282

(12)

270

—

(17)

183

—

(7)

193

(17)

176

(16)

177

(17)

—

114

1

(2)

113

—

113

(2)

111

—

F
o
r
m
1
0
-
K

(17)

611

2

(42)

588

(17)

571

(30)

558

(17)

$

270

$

160

$

111

$

541

(a) Disposals and other, net

includes the impact of

foreign currency translation on existing balances and goodwill write-offs associated with

refranchising.

YUM! BRANDS, INC. - 2016 Form 10-K 55

PART II
ITEM 8 Financial Statements and Supplementary Data

Intangible assets, net for the years ended 2016 and 2015 are as follows:

Definite-lived intangible assets

Reacquired franchise rights

Franchise contract rights

Lease tenancy rights

Other

Indefinite-lived intangible assets

KFC trademark

2016

2015

Gross Carrying
Amount

Accumulated
Amortization

Gross Carrying
Amount

Accumulated
Amortization

$

$

$

84

99

56

36

$

(49)

(73)

(9)

(24)

275

$

(155)

31

$

$

$

92

99

55

37

$

(49)

(70)

(9)

(22)

283

$

(150)

31

Amortization expense for all definite-lived intangible assets was $12 million in 2016, $13 million in 2015 and $13 million in 2014. Amortization
expense for definite-lived intangible assets is expected to approximate $10 million in 2017, $9 million in 2018, $7 million in 2019, $7 million in
2020 and $6 million in 2021.

NOTE 11

Short-term Borrowings and Long-term Debt

Short-term Borrowings

Current maturities of long-term debt

Unsecured Short-Term Loan Credit Facility (the “Bridge Facility”)

Other

Less current portion of debt issuance costs and discounts

Short-term borrowings

Long-term Debt

Securitization Notes

K
-
0
1
m
r
o
F

Subsidiary Senior Unsecured Notes

Term Loan A Facility

Term Loan B Facility

YUM Senior Unsecured Notes

Senior Unsecured Revolving Credit Facility

Capital lease obligations (See Note 12)

Less debt issuance costs and discounts

Less current maturities of long-term debt

Long-term debt

$

$

$

$

2016

2015

$

65

—

9

74

$

(8)

66

$

2,294

$

2,100

500

1,990

2,200

—

121

312

600

9

921

—

921

—

—

—

—

2,500

701

134

9,205

3,335

(79)

(65)

(16)

(312)

$

9,061

$

3,007

During the year ended December 31, 2016, a subsidiary of Taco Bell
issued $2.3 billion in Securitization Notes. Additionally, in 2016 a
group of our subsidiaries issued $2.1 billion in Senior Unsecured
Notes and entered into a Credit Agreement providing for senior,
secured credit facilities consisting of a $500 million Term Loan A
Facility, a $2.0 billion Term Loan B Facility and a $1.0 billion revolving
credit
facility with $995 million in borrowings available as of
December 31, 2016 (net of $5 million in outstanding letters of credit)
During 2016, YUM repaid $300 million in YUM Senior Unsecured
Notes and repaid and terminated the Bridge Facility, which had

$600 million of outstanding borrowings as of December 26, 2015.
We also repaid and terminated the Senior Unsecured Revolving
Credit Facility, which had $701 million of outstanding borrowings as
of December 26, 2015.

Securitization Notes
On May 11, 2016 Taco Bell Funding, LLC (the “Issuer”), a newly
formed, special purpose limited liability company and a direct,

56 YUM! BRANDS, INC. - 2016 Form 10-K

wholly-owned subsidiary of Taco Bell Corp. (“TBC”) completed a
securitization transaction and issued $800 million of its Series 2016-1
3.832% Fixed Rate Senior Secured Notes, Class A-2-I
(the
“Class A-2-I Notes”), $500 million of its Series 2016-1 4.377% Fixed
Rate Senior Secured Notes, Class A-2-II (the “Class A-2-II Notes”)
and $1.0 billion of
its Series 2016-1 4.970% Fixed Rate Senior
Secured Notes, Class A-2-III (the “Class A-2-III Notes” and, together
with the Class A-2-I Notes and the Class A-2-II Notes, the “Class A-2
Notes”). In connection with the issuance of the Class A-2 Notes, the
Issuer also entered into a revolving financing facility of Series 2016-1
Senior Notes, Class A-1 (the “Variable Funding Notes”), which allows
for the borrowing of up to $100 million and the issuance of up to
$50 million in letters of credit. The Class A-2 Notes and the Variable
Funding Notes are referred to collectively as the “Securitization
Notes”. The Class A-2 Notes were issued under a Base Indenture,
dated as of May 11, 2016 (the “Base Indenture”), and the related
Series 2016-1 Supplement thereto, dated as of May 11, 2016 (the
“Series 2016-1 Supplement”). The Base Indenture and the
Series 2016-1 Supplement (collectively, the “Indenture”) allow the
Issuer to issue additional series of notes.

the “Securitization Entities”)

The Securitization Notes were issued in a transaction pursuant to
which certain of TBC’s domestic assets, consisting principally of
franchise-related agreements and domestic intellectual property,
were contributed to the Issuer and the Issuer’s special purpose,
wholly-owned subsidiaries (the “Guarantors”, and collectively with the
to secure the Securitization
Issuer,
Notes. The Securitization Notes are secured by substantially all of the
assets of the Securitization Entities, and include a lien on all existing
and future U.S. Taco Bell franchise and license agreements and the
royalties payable thereunder, existing and future U.S. Taco Bell
intellectual property, certain transaction accounts and a pledge of the
equity interests in asset-owning Securitization Entities. The remaining
U.S. Taco Bell assets that were excluded from the transfers to the
Securitization Entities continue to be held by Taco Bell of America,
LLC, a limited liability company (“TBA”) and TBC. The Securitization
Notes are not guaranteed by the remaining U.S. Taco Bell assets,
the Company, or any other subsidiary of the Company.

restaurants,

fiscal quarters of either

Payments of interest and principal on the Securitization Notes are
made from the royalty fees paid pursuant to the franchise and license
agreements with all U.S. Taco Bell
including both
Interest on and
company and franchise operated restaurants.
principal payments of the Class A-2 Notes are due on a quarterly
basis. In general, no amortization of principal of the Class A-2 Notes
is required prior to their anticipated repayment dates unless as of any
quarterly measurement date the consolidated leverage ratio (the ratio
of total debt to Net Cash Flow (as defined in the Indenture)) for the
preceding four
the Company and its
subsidiaries or the Issuer and its subsidiaries exceeds 5.0:1, in which
case amortization payments of 1% per year of
the outstanding
principal as of the closing of the Securitization Notes is required. As
of the most recent quarterly measurement date the consolidated
leverage ratio exceeded 5.0:1 and, as a result, amortization
payments are required. The legal final maturity date of the Notes is in
May 2046, but the anticipated repayment dates of the Class A-2-I
Notes, the Class A-2-II Notes and the Class A-2-III Notes will be 4, 7
and 10 years, respectively (the “Anticipated Repayment Dates”) from
the date of issuance. If the Issuer has not repaid or refinanced a
series of Class A-2 Notes prior
to its respective Anticipated
Repayment Dates, rapid amortization of principal on all Securitization
Notes will occur and additional interest will accrue on the Class A-2
Notes, as stated in the Indenture.

Interest on the Variable Funding Notes will be based on (i) the prime
rate, (ii) the overnight federal funds rates, (iii) the London interbank
offered rate (“LIBOR”) for U.S. Dollars or (iv) with respect to advances
made by conduit investors, the weighted average cost of, or related
to, the issuance of commercial paper allocated to fund or maintain

PART II
ITEM 8 Financial Statements and Supplementary Data

such advances, plus any applicable margin, in each case as more
fully set forth in the Variable Funding Note Purchase Agreement. It is
anticipated that outstanding principal of and interest on the Variable
Funding Notes, if any, will be repaid in full on or prior to May 2021,
subject to two additional one-year extensions at the option of the
Issuer and further extensions as agreed between the Issuer and the
Administrative Agent. Following the anticipated repayment date and
any extensions thereof, additional interest will accrue on the Variable
Funding Notes equal to 5.00% per year. As of December 31, 2016,
$15 million of letters of credit were outstanding against the Variable
Funding Notes, which relate primarily to interest reserves required
under the Indenture. The Variable Funding Notes were undrawn at
December 31, 2016.

The Company paid debt issuance costs of $31 million in connection
with the issuance of the Securitization Notes. The debt issuance
costs are being amortized to Interest expense, net
through the
Anticipated Repayment Dates of the Securitization Notes utilizing the
effective interest rate method. We classify these deferred costs on
our Consolidated Balance Sheet as a reduction in the related debt
when borrowings are outstanding or within Other assets if
borrowings are not outstanding. As of December 31, 2016, the
effective interest rates, including the amortization of debt issuance
costs, were 4.18%, 4.59%, and 5.14% for the Class A-2-I Notes,
Class A-2-II Notes and Class A-2-III Notes, respectively.

The Securitization Notes are subject to a series of covenants and
restrictions customary for transactions of this type, including (i) that
the Issuer maintains specified reserve accounts to be available to
make required interest payments in respect of the Securitization
Notes, (ii) provisions relating to optional and mandatory prepayments
and the related payment of specified amounts, including specified
make-whole payments in the case of the Class A-2 Notes under
certain circumstances, (iii) certain indemnification payments relating
to taxes, enforcement costs and other customary items and
(iv) covenants relating to recordkeeping, access to information and
similar matters. The Securitization Notes are also subject to rapid
amortization events provided for in the Indenture, including events
tied to failure to maintain a stated debt service coverage ratio (as
defined in the Indenture) of at least 1.1:1, gross domestic sales for
branded restaurants being below certain levels on certain
measurement dates, a manager
termination event, an event of
default and the failure to repay or refinance the Class A-2 Notes on
the Anticipated Repayment Date (subject to limited cure rights). The
Securitization Notes are also subject to certain customary events of
default, including events relating to non-payment of required interest
or principal due on the Securitization Notes, failure to comply with
covenants within certain time frames, certain bankruptcy events,
breaches of specified representations and warranties,
failure of
security interests to be effective, certain judgments and failure of the
Securitization Entities to maintain a stated debt service coverage
ratio. As of December 31, 2016, we were in compliance with all of
our debt covenant requirements and were not subject to any rapid
amortization events.

In accordance with the Indenture, certain cash accounts have been
established with the Indenture trustee for the benefit of the note
holders, and are restricted in their use. The Indenture requires a
certain amount of securitization cash flow collections to be allocated
on a weekly basis and maintained in a cash reserve account. As of
December 31, 2016, the Company had restricted cash of $55 million
primarily related to required interest reserves. Such restricted cash is
included in Prepaid expenses and other current assets on the
Consolidated Balance Sheet as of December 31, 2016. Once the
required obligations are satisfied, there are no further restrictions,
including payment of dividends, on the cash flows of
the
Securitization Entities.

Additional cash reserves are required if any of the rapid amortization
events occur, as noted above, or in the event that as of any quarterly

YUM! BRANDS, INC. - 2016 Form 10-K 57

F
o
r
m
1
0
-
K

PART II
ITEM 8 Financial Statements and Supplementary Data

measurement date the Securitization Entities fail to maintain a debt
service coverage ratio (or the ratio of Net Cash Flow to all debt
service payments for the preceding four fiscal quarters) of at least
1.75:1. The amount of weekly securitization cash flow collections that
exceed the required weekly allocations is generally remitted to the
Company. During the quarter ended December 31, 2016,
the
Securitization Entities maintained a debt service coverage ratio
significantly in excess of the 1.75:1 requirement.

Credit Facilities and Subsidiary Senior
Unsecured Notes
On June 16, 2016, KFC Holding Co., Pizza Hut Holdings, LLC, a
limited liability company, and TBA, each of which is a wholly-owned
the Company, as co-borrowers (the “Borrowers”),
subsidiary of
entered into a credit agreement providing for senior secured credit
facilities consisting of a $500 million Term Loan A facility (the “Term
Loan A Facility”), a $2.0 billion Term Loan B facility (the “Term Loan B
Facility”) and a $1.0 billion revolving facility (the “Revolving Facility”),
each of which may be increased subject to certain conditions. The
Term Loan A Facility, the Term Loan B Facility, and the Revolving
Facility are collectively referred to as the “Credit Agreement”.
Through December 31, 2016,
there have been no outstanding
borrowings under the Revolving Facility.

to quarterly amortization
The Term Loan A Facility is subject
payments beginning one full fiscal quarter after the first anniversary of
the closing date, in an amount equal to 1.25% of the initial principal
amount of the facility, in each of the second and third years of the
facility; in an amount equal to 1.875% of the initial principal amount
of the facility, in the fourth year of the facility; and in an amount equal
to 3.75% of the initial principal amount of the facility, in the fifth year
of
the facility, with the balance payable at maturity on the fifth
anniversary of the closing date. The Term Loan B Facility is subject to
quarterly amortization payments in an amount equal to 0.25% of the
initial principal amount of the facility, with the balance payable at
maturity on the seventh anniversary of the closing date.

The interest rate for the Term Loan A Facility and for borrowings
under the Revolving Facility ranges from 2.00% to 2.50% plus LIBOR
or from 1.00% to 1.50% plus the Base Rate (as defined in the Credit
Agreement), at the Borrowers’ election, based upon the total net
leverage ratio of the Borrowers and the Specified Guarantors. The
Specified Guarantors are the following subsidiaries of the Company:
YUM Restaurant Services Group, LLC, Restaurant Concepts LLC
and TBC and their subsidiaries, excluding Taco Bell Funding LLC,
and its special purpose, wholly-owned subsidiaries (see above). The
interest rate for the Term Loan B Facility is either LIBOR plus 2.75%
or the Base Rate plus 1.75%, at the Borrowers’ election. Interest on
any outstanding borrowings under the Credit Agreement is payable
at least quarterly. The Term Loan A Facility and the Revolving Facility
mature in June 2021 and the Term Loan B Facility matures in June
2023.

The Credit Agreement is unconditionally guaranteed by the Company
and certain of the Borrowers’ principal domestic subsidiaries and
excludes Taco Bell Funding LLC and its special purpose, wholly-
is also
owned subsidiaries (see above). The Credit Agreement
secured by first priority liens on substantially all assets of
the
Borrowers and each subsidiary guarantor, excluding the stock of
certain subsidiaries and certain real property, and subject to other
customary exceptions.

The Credit Agreement is subject to certain mandatory prepayments,
including an amount equal to 50% of excess cash flow (as defined in
the Credit Agreement) on an annual basis and the proceeds of
certain asset sales, casualty events and issuances of indebtedness,
subject to customary exceptions and reinvestment rights.

58 YUM! BRANDS, INC. - 2016 Form 10-K

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The Credit Agreement includes two financial maintenance covenants
which require the Borrowers to maintain a total
leverage ratio
(defined as the ratio of Consolidated Total Debt to Consolidated
EBITDA (as these terms are defined in the Credit Agreement)) of
5.0:1 or less and a fixed charge coverage ratio (defined as the ratio of
EBITDA minus capital expenditures to fixed charges (inclusive of
rental expense and scheduled amortization)) of at least 1.5:1, each
as of the last day of each fiscal quarter. The Credit Agreement
includes other affirmative and negative covenants and events of
this type. The Credit
default
Agreement contains, among other
limitations on certain
additional
indebtedness and liens, and certain other transactions
specified in the agreement. We were in compliance with all debt
covenants as of December 31, 2016.

that are customary for facilities of
things,

Additionally, on June 16, 2016, the Borrowers issued $1.05 billion
aggregate principal amount of 5.00% Senior Unsecured Notes due
2024 and $1.05 billion aggregate principal amount of 5.25% Senior
Unsecured Notes due 2026 (together,
the “Subsidiary Senior
Unsecured Notes”).
Interest on each series of Subsidiary Senior
Unsecured Notes is payable semi-annually in arrears on June 1 and
December 1, beginning on December 1, 2016. The Subsidiary Senior
Unsecured Notes are guaranteed on a senior unsecured basis by
(i) the Company, (ii) the Specified Guarantors and (iii) by each of the
Borrower’s and the Specified Guarantors’ domestic subsidiaries that
guarantees the Borrower’s obligations under the Credit Agreement,
except for any of the Company’s foreign subsidiaries. The indenture
governing the Subsidiary Senior Unsecured Notes contains
covenants and events of default
that are customary for debt
securities of this type. We were in compliance with all debt covenants
as of December 31, 2016.

During 2016, the Company paid debt issuance costs of $56 million in
connection with the issuance of
the Credit Agreement and the
Subsidiary Senior Unsecured Notes. The debt issuance costs are
being amortized to Interest expense, net through the contractual
maturity of the agreements utilizing the effective interest rate method.
We classify these deferred costs on our Consolidated Balance Sheet
as a reduction in the related debt when borrowings are outstanding
or within Other assets if borrowings are not outstanding. As of
December 31, 2016,
including the
the effective interest
amortization of debt issuance costs and the impact of the interest
rate swaps on Term Loan B Facility (See Note 13), were 5.16%,
5.39%, 3.01%, and 3.91% for the Subsidiary Senior Unsecured
Notes due 2024, the Subsidiary Senior Unsecured Notes due 2026,
the Term Loan A Facility, and the Term Loan B Facility, respectively.

rates,

YUM Senior Unsecured Notes
The majority of our remaining long-term debt primarily comprises
YUM Senior Unsecured Notes with varying maturity dates from 2018
through 2043 and stated interest
rates ranging from 3.75% to
6.88%. The YUM Senior Unsecured Notes represent senior,
unsecured obligations and rank equally in right of payment with all of
our existing and future unsecured unsubordinated indebtedness. Our
YUM Senior Unsecured Notes contain cross-default provisions
whereby the acceleration of the maturity of any of our indebtedness
in a principal amount in excess of $50 million will constitute a default
under the YUM Senior Unsecured Notes unless such indebtedness is
discharged, or the acceleration of the maturity of that indebtedness is
annulled, within 30 days after notice.

During the second quarter of 2016, we repaid $300 million of YUM
Senior Unsecured Notes upon their maturity.

PART II
ITEM 8 Financial Statements and Supplementary Data

The following table summarizes all YUM Senior Unsecured Notes issued that remain outstanding at December 31, 2016:

Issuance Date(a)

October 2007

October 2007

August 2009

August 2010

August 2011

October 2013

October 2013

Maturity Date

March 2018

November 2037

September 2019

November 2020

November 2021

November 2023

November 2043

Principal Amount
(in millions)

Interest Rate

Stated

Effective(b)

$

$

$

$

$

$

$

325

325

250

350

350

325

275

6.25%

6.88%

5.30%

3.88%

3.75%

3.88%

5.35%

6.36%

7.45%

5.59%

4.01%

3.88%

4.01%

5.42%

(a)
(b)

Interest payments commenced approximately six months after issuance date and are payable semi-annually thereafter.
Includes the effects of the amortization of any (1) premium or discount; (2) debt issuance costs; and (3) gain or loss upon settlement of related
treasury locks and forward starting interest rate swaps utilized to hedge the interest rate risk prior to debt issuance.

The annual maturities of short-term borrowings and long-term debt as of December 31, 2016, excluding capital lease obligations of $121 million
are as follows:

Year ended:

2017

2018

2019

2020

2021

Thereafter

Total

$

64

393

324

1,215

760

6,337

$

9,093

Interest expense on short-term borrowings and long-term debt was $333 million, $153 million and $151 million in 2016, 2015 and 2014,
respectively.

NOTE 12

Leases

At December 31, 2016, we operated approximately 2,800
restaurants,
leasing the underlying land and/or building in
approximately 2,000 of those restaurants with the vast majority of our
commitments expiring within 20 years from the inception of the
lease. In addition, the Company leases or subleases approximately
700 units to franchisees, principally in the U.S., United Kingdom,
Germany and France.

We also lease office space for headquarters and support functions,
as well as certain office and restaurant equipment. We do not
consider any of these individual
leases material to our operations.
Most leases require us to pay related executory costs, which include
property taxes, maintenance and insurance.

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Future minimum commitments and amounts to be received as lessor or sublessor under non-cancelable leases are set forth below:

2017

2018

2019

2020

2021

Thereafter

Commitments

Lease Receivables

Capital

Operating Direct Financing Operating

$

$

16

16

15

15

14

105

181

$

171

148

128

101

85

571

$

3

2

2

2

1

5

$

40

36

30

23

20

86

$

1,204

$

15

$

235

At December 31, 2016 and December 26, 2015, the present value of minimum payments under capital
$134 million, respectively. At December 31, 2016, unearned income associated with direct financing lease receivables was $2 million.

leases was $121 million and

YUM! BRANDS, INC. - 2016 Form 10-K 59

PART II
ITEM 8 Financial Statements and Supplementary Data

The details of rental expense and income are set forth below:

Rental expense

Minimum

Contingent

Rental income

2016

2015

2014

$

$

$

213

$

221

$

243

29

242

79

$

$

34

255

73

$

$

37

280

83

NOTE 13

Derivative Instruments

We use derivative instruments to manage certain of our market risks related to fluctuations in interest rates and foreign currency exchange rates.

Interest Rate Swaps
We enter into interest rate swaps with the objective of reducing our
exposure to interest rate risk for a portion of our variable-rate debt
interest payments. On July 25, 2016, we agreed with multiple
counterparties to swap the variable LIBOR-based component of the
interest payments related to $1.55 billion of our $2.0 billion Term
Loan B Facility, resulting in a fixed rate of 3.92% on the swapped
portion of the Term Loan B Facility. These interest rate swaps will
expire in July 2021 and the notional amount, maturity date and
variable rate of these swaps match those of the related debt. These
interest rate swaps are designated cash flow hedges as the changes

in the future cash flows of the swaps are expected to offset changes
in interest payments on the related variable-rate debt. There were no
other interest rate swaps outstanding as of December 31, 2016.

The effective portion of gains or losses on the interest rate swaps is
reported as a component of Accumulated other comprehensive
income (“AOCI”) and reclassified into Interest expense, net in our
Consolidated Statement of Income in the same period or periods
during which the related hedged interest payments affect earnings.
Gains or losses on the swaps representing hedge ineffectiveness are
recognized in current earnings. As of December 31, 2016, the swaps
were highly effective cash flow hedges and no ineffectiveness has
been recorded.

Foreign Currency Contracts
We enter into foreign currency forward and swap contracts with the
objective of reducing our exposure to earnings volatility arising from
foreign currency fluctuations associated with certain foreign currency
denominated intercompany receivables and payables. The notional
amount, maturity date, and currency of these contracts match those
of the underlying intercompany receivables or payables. Our foreign
currency contracts are designated cash flow hedges as the future
cash flows of
the contracts are expected to offset changes in
intercompany receivables and payables due to foreign currency
exchange rate fluctuations.

The effective portion of gains or losses on the foreign currency
contracts is reported as a component of AOCI. Amounts are
reclassified from AOCI each quarter
foreign currency
transaction gains or losses recorded within Other (income) expense
when the related intercompany receivables and payables affect
earnings due to their functional currency remeasurements. Gains or
losses on the foreign currency contracts representing hedge
earnings. As of
ineffectiveness

recognized in

to offset

current

are

December 31, 2016, all
foreign currency contracts were highly
effective cash flow hedges and no ineffectiveness has been
recorded.

As of December 31, 2016 and December 26, 2015, foreign currency
forward and swap contracts outstanding had total notional amounts
of $437 million and $470 million, respectively. As of December 31,
2016 we have foreign currency forward and swap contracts with
durations expiring as early as January 2017 and as late as 2020.

fail

to meet

the counterparties will

into contracts with carefully selected major

As a result of the use of derivative instruments, the Company is
exposed to risk that
their
contractual obligations. To mitigate the counterparty credit risk, we
only enter
financial
institutions based upon their credit ratings and other factors, and
continually assess the creditworthiness of counterparties. At
December 31, 2016, all of the counterparties to our interest rate
swaps and foreign currency contracts had investment grade ratings
according to the three major
ratings agencies. To date, all
counterparties have performed in accordance with their contractual
obligations.

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Gains and losses on derivative instruments designated as cash flow hedges recognized in OCI and reclassifications from AOCI into Net Income:

Interest rate swaps

Foreign currency contracts

Income tax benefit/(expense)

Gains/(Losses)
Recognized in
OCI

(Gains)/Losses
Reclassified from
AOCI into Net
Income

2016

2015

2016

2015

$ 47

$ — $

1

(19)

32

(4)

(4)

(4)

3

$ —

(41)

5

As of December 31, 2016, the estimated net gain included in AOCI related to our cash flow hedges that will be reclassified into earnings in the
next 12 months is $3 million, based on current LIBOR interest rates.

See Note 14 for the fair value of our derivative assets and liabilities.

60 YUM! BRANDS, INC. - 2016 Form 10-K

PART II
ITEM 8 Financial Statements and Supplementary Data

NOTE 14

Fair Value Disclosures

As of December 31, 2016 the carrying values of cash and cash
restricted cash, short-term investments, accounts
equivalents,
receivable,
and accounts payable
short
approximated their fair values because of the short-term nature of
these instruments. The fair value of notes receivable net of

-term borrowings

allowances and lease guarantees less subsequent amortization
approximates their carrying value. The following table presents the
carrying value and estimated fair value of
the Company’s debt
obligations:

12/31/2016

12/26/2015

Carrying
Value

Fair Value
(Level 2)

Carrying
Value

Fair Value
(Level 2)

Debt obligations

Securitization Notes(a)

Subsidiary Senior Unsecured Notes(b)

Term Loan A Facility(b)

Term Loan B Facility(b)

YUM Senior Unsecured Notes(b)

$

2,294

$

2,315

$

— $

2,100

500

1,990

2,200

2,175

501

2,016

2,216

—

—

—

2,500

2,393

—

—

—

—

(a) We estimated the fair value of the Securitization Notes by obtaining broker quotes from two separate brokerage firms that are knowledgeable about
the Company’s Securitization Notes and, at times, trade these notes. The markets in which the Securitization Notes trade are not considered active
markets.

(b) We estimated the fair value of the YUM and Subsidiary Senior Unsecured Notes, Term Loan A Facility, and Term Loan B Facility using market quotes

and calculations based on market rates.

Recurring Fair Value Measurements
The Company has interest rate swaps, foreign currency forwards and
swaps accounted for as cash flow hedges and other investments, all
of which are required to be measured at fair value on a recurring
basis (See Note 13 for discussion regarding derivative instruments).

The following table presents fair values for those assets and liabilities
measured at fair value on a recurring basis and the level within the
fair value hierarchy in which the measurements fall. No transfers
among the levels within the fair value hierarchy occurred during the
years ended December 31, 2016 or December 26, 2015.

Interest Rate Swaps—Liability

Interest Rate Swaps—Asset

Interest Rate Swaps—Asset

Foreign Currency Contracts—Asset

Foreign Currency Contracts—Asset

Other Investments

Fair Value
2016

Level

2015

Consolidated Balance Sheet

2

2

2

2

2

1

$

3

$ — Accounts payable and other current liabilities

—

47

7

8

24

2

Prepaid expenses and other current assets

— Other assets

— Prepaid expenses and other current assets

19

21

Other assets

Other assets

The fair value of the Company’s foreign currency forwards and swaps and interest rate swaps were determined based on the present value of
expected future cash flows considering the risks involved, including nonperformance risk, and using discount rates appropriate for the duration
based upon observable inputs. The other investments include investments in mutual funds, which are used to offset fluctuations in deferred
compensation liabilities that employees have chosen to invest in phantom shares of a Stock Index Fund or Bond Index Fund. The other
investments are classified as trading securities in Other assets in our Consolidated Balance Sheet and their fair value is determined based on the
closing market prices of the respective mutual funds as of December 31, 2016 and December 26, 2015.

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Non-Recurring Fair Value Measurements
The
recognized from all
non-recurring fair value measurements during the years ended
December 31, 2016 and December 26, 2015. These amounts

following table presents

expense

Aircraft impairment(a)

Restaurant-level impairment(b)

Total

exclude fair value measurements made for assets that were
subsequently disposed of prior to those respective year-end dates.
The remaining net book value of restaurant assets measured at fair
value during the years ended December 31, 2016 and December 26,
2015 is insignificant.

2016

2015

$

$

3

8

11

$ —

10

10

$

YUM! BRANDS, INC. - 2016 Form 10-K 61

PART II
ITEM 8 Financial Statements and Supplementary Data

(a) During 2016, we made the decision to dispose of a corporate aircraft. The loss associated with this planned sale reflects the shortfall of the expected
proceeds, less any selling costs, over the carrying value of the aircraft. The expected proceeds are based on actual bids received from potential
buyers for similar assets (Level 2).

(b) Restaurant-level

impairment charges are recorded in Closures and impairment (income) expenses and resulted primarily from our semi-annual
impairment evaluation of long-lived assets of individual restaurants that were being operated at the time of impairment and had not been offered for
refranchising. The fair value measurements used in these impairment evaluations were based on discounted cash flow estimates using unobservable
inputs (Level 3).

NOTE 15

Pension, Retiree Medical and Retiree Savings Plans

and

sponsor

qualified

supplemental

U.S. Pension Plans
We
(non-qualified)
noncontributory defined benefit plans covering certain full-time
salaried and hourly U.S. employees. The qualified plan meets the
requirements of certain sections of the Internal Revenue Code and
provides benefits to a broad group of employees with restrictions on
discriminating in favor of highly compensated employees with regard
to coverage, benefits and contributions. The supplemental plans
provide additional benefits to certain employees. We fund our
supplemental plans as benefits are paid.

The most significant of our U.S. plans is the YUM Retirement Plan
(the “Plan”), which is a qualified plan. Our funding policy with respect
to the Plan is to contribute amounts necessary to satisfy minimum
pension funding requirements, including requirements of the Pension
Protection Act of 2006, plus additional amounts from time-to-time as
are determined to be necessary to improve the Plan’s funded status.

Change in benefit obligation

Benefit obligation at beginning of year

Service cost

Interest cost

Plan amendments

Curtailments

Special termination benefits

Benefits paid

Settlement payments(a)

Actuarial (gain) loss

Administrative expense

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Benefit obligation at end of year

Change in plan assets

Fair value of plan assets at beginning of year

Actual return on plan assets

Employer contributions

Settlement payments(a)

Benefits paid

Administrative expenses

Fair value of plan assets at end of year

Funded status at end of year

We do not expect to make any significant contributions to the Plan in
2017. Our two significant U.S. plans were previously amended such
rehired by YUM after
that any salaried employee hired or
September 30, 2001 is not eligible to participate in those plans.

During the fourth quarter of 2016, the Company allowed certain
former employees with deferred vested balances in the Plan an
opportunity to voluntarily elect an early payout of their benefits. See
Note 5 for details.

We do not anticipate any plan assets being returned to the Company
during 2017 for any U.S. plans.

Obligation and Funded Status at Measurement Date:

The following chart summarizes the balance sheet impact, as well as
benefit obligations, assets, and funded status associated with our
two significant U.S. pension plans. The actuarial valuations for all
plans reflect measurement dates coinciding with our fiscal year end.

2016

2015

$ 1,134 $ 1,301

17

54

4

(4)

3

(26)

(260)

77

(6)

18

55

28

(2)

1

(50)

(16)

(196)

(5)

$

993 $ 1,134

$ 1,004 $

991

87

38

(260)

(26)

(6)

(10)

94

(16)

(50)

(5)

$

$

837 $ 1,004

(156) $

(130)

(a) For discussion of the settlement payments and settlement losses, see Note 5.

62 YUM! BRANDS, INC. - 2016 Form 10-K

Amounts recognized in the Consolidated Balance Sheet:

Accrued benefit liability—current

Accrued benefit liability—non-current

PART II
ITEM 8 Financial Statements and Supplementary Data

2016

2015

$

(16)

$

(13)

(140)

(117)

$ (156)

$ (130)

The accumulated benefit obligation was $960 million and $1,088 million at December 31, 2016 and December 26, 2015, respectively.

Information for pension plans with an accumulated benefit obligation in excess of plan assets:

Projected benefit obligation

Accumulated benefit obligation

Fair value of plan assets

Information for pension plans with a projected benefit obligation in excess of plan assets:

Projected benefit obligation

Accumulated benefit obligation

Fair value of plan assets

Components of net periodic benefit cost:

Net periodic benefit cost

Service cost

Interest cost

Amortization of prior service cost(a)

Expected return on plan assets

Amortization of net loss

Net periodic benefit cost

Additional (gain) loss recognized due to:
Settlements(b)

Special termination benefits

2016

2015

$ 993

$ 101

960

837

88

—

2016

2015

$ 993

$ 1,134

960

837

2016

$ 17

2015

$ 18

54

6

(65)

6

55

1

(62)

45

1,088

1,004

2014

$ 17

54

1

(56)

17

$ 18

$ 57

$ 33

$ 32

$

3

$

$

5

1

$

$

6

3

(a) Prior service costs are amortized on a straight-line basis over the average remaining service period of employees expected to receive benefits.
(b) Settlement losses result when benefit payments exceed the sum of the service cost and interest cost within a plan during the year.

Pension gains (losses) in AOCI:

Beginning of year

Net actuarial gain (loss)

Curtailments

Amortization of net loss

Amortization of prior service cost

Prior service cost

Settlement charges

End of year

Accumulated pre-tax losses recognized within AOCI:

Actuarial net loss

Prior service cost

2016

2015

$ (170)

$ (319)

(54)

4

6

6

(4)

32

124

2

45

1

(28)

5

$ (180)

$

(170)

2016

2015

$ (150)

$ (138)

(30)

(32)

$

(180)

$

(170)

YUM! BRANDS, INC. - 2016 Form 10-K 63

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PART II
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The estimated net loss that will be amortized from AOCI into net periodic pension cost in 2017 is $7 million. The estimated prior service cost that
will be amortized from AOCI into net periodic pension cost in 2017 is $5 million.

Weighted-average assumptions used to determine benefit obligations at the measurement dates:

Discount rate

Rate of compensation increase

Weighted-average assumptions used to determine the net periodic benefit cost for fiscal years:

Discount rate

Long-term rate of return on plan assets

Rate of compensation increase

2016

2015

4.60%

3.75%

4.90%

3.75%

2016

2015

2014

4.90%

6.75%

3.75%

4.30%

6.75%

3.75%

5.40%

6.90%

3.75%

Our estimated long-term rate of return on plan assets represents the weighted-average of expected future returns on the asset categories
included in our target investment allocation based primarily on the historical returns for each asset category.

Plan Assets

The fair values of our pension plan assets at December 31, 2016 and December 26, 2015 by asset category and level within the fair value
hierarchy are as follows:

Level 1:

Cash

Cash Equivalents(a)

Fixed Income Securities—U.S. Corporate(b)

Equity Securities—U.S. Large cap(b)

Equity Securities—U.S. Mid cap(b)

Equity Securities—U.S. Small cap(b)

Equity Securities—Non-U.S.(b)

Level 2:

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Fixed Income Securities—U.S. Corporate(c)

Fixed Income Securities—U.S. Government and Government Agencies(d)

Fixed Income Securities—Other(d)

Total fair value of plan assets(e)

(a) Short-term investments in money market funds.
(b) Securities held in common trusts.
(c)
(d)
(e) 2016 and 2015 exclude net unsettled trade payables of $19 million and $20 million, respectively.

Investments held directly by the Plan.
Includes securities held in common trusts and investments held directly by the Plan.

2016

2015

$

2 $

12

172

244

41

43

83

76

152

31

3

9

221

310

50

51

100

68

195

17

$ 856 $ 1,024

Our primary objectives regarding the investment strategy for the
Plan’s assets are to reduce interest rate and market risk and to
provide adequate liquidity to meet immediate and future payment
requirements. To achieve these objectives, we are using a
combination of active and passive investment strategies. The Plan’s
equity securities, currently targeted to be 50% of our investment mix,
consist primarily of low-cost index funds focused on achieving long-
term capital appreciation. The Plan diversifies its equity risk by
investing in several different U.S. and foreign market index funds.
Investing in these index funds provides the Plan with the adequate
liquidity required to fund benefit payments and plan expenses. The

fixed income asset allocation, currently targeted to be 50% of our
mix, is actively managed and consists of long-duration fixed income
securities that help to reduce exposure to interest rate variation and
to better correlate asset maturities with obligations. The fair values of
all pension plan assets are determined based on closing market
prices or net asset values.

A mutual fund held as an investment by the Plan includes shares of
YUM Common Stock valued at $0.3 million and $0.5 million at
December 31, 2016 and December 26, 2015, respectively, (less than
1% of total plan assets in each instance).

64 YUM! BRANDS, INC. - 2016 Form 10-K

Benefit Payments

The benefits expected to be paid in each of the next five years and in
the aggregate for the five years thereafter are set forth below:

Year ended:

2017

2018

2019

2020

2021

2022 - 2026

$ 128

45

42

43

46

259

Expected benefits are estimated based on the same assumptions
used to measure our benefit obligation on the measurement date
and include benefits attributable to estimated future employee
service.

International Pension Plans
We also sponsor various defined benefit plans covering certain of our
non-U.S. employees, the most significant of which are in the UK.
Both of our UK plans have previously been frozen such that existing
participants can no longer earn future service credits.

At the end of 2016 and 2015, the projected benefit obligations of
these UK plans totaled $261 million and $233 million, respectively
and plan assets totaled $305 million and $291 million, respectively.
These plans were both in a net overfunded position at the end of
2016 and 2015 and related expense amounts recorded in each of
2016, 2015 and 2014 were not significant.

The funding rules for our pension plans outside of the U.S. vary from
country to country and depend on many factors including discount
rates, performance of plan assets, local laws and regulations. We do
not plan to make significant contributions to either of our UK plans in
2017.

Retiree Medical Benefits

Our post-retirement plan provides health care benefits, principally to
U.S. salaried retirees and their dependents, and includes retiree cost-

PART II
ITEM 8 Financial Statements and Supplementary Data

sharing provisions. This plan was previously amended such that any
salaried employee hired or rehired by YUM after September 30, 2001
is not eligible to participate in this plan. Employees hired prior to
September 30, 2001 are eligible for benefits if they meet age and
service requirements and qualify for retirement benefits. We fund our
post-retirement plan as benefits are paid.

At the end of 2016 and 2015, the accumulated post-retirement
benefit obligation was $55 million and $59 million,
respectively.
Actuarial gains of $10 million and $8 million were recognized in AOCI
at the end of 2016 and 2015, respectively. The net periodic benefit
cost recorded was $3 million in both 2016 and 2015 and $5 million
in 2014, the majority of which is interest cost on the accumulated
post-retirement
weighted-average
obligation.
assumptions used to determine benefit obligations and net periodic
benefit cost for the post-retirement medical plan are identical to
those as shown for the U.S. pension plans. Our assumed heath care
cost trend rates for the following year as of 2016 and 2015 are 6.6%
and 6.8%, respectively, with expected ultimate trend rates of 4.5%
reached in 2038.

benefit

The

There is a cap on our medical liability for certain retirees. The cap for
Medicare-eligible retirees was reached in 2000 and the cap for
non-Medicare eligible retirees was reached in 2014; with the cap, our
annual cost per retiree will not increase. A one-percentage-point
increase or decrease in assumed health care cost trend rates would
have less than a $4 million impact on total service and interest cost
and on the post-retirement benefit obligation. The benefits expected
to be paid in each of the next five years are approximately $5 million
and in aggregate for the five years thereafter are $19 million.

Retiree Savings Plan
We sponsor a contributory plan to provide retirement benefits under
the provisions of Section 401(k) of the Internal Revenue Code (the
“401(k) Plan”)
for eligible U.S. salaried and hourly employees.
Participants are able to elect to contribute up to 75% of eligible
compensation on a pre-tax basis. Participants may allocate their
contributions to one or any combination of multiple investment
options or a self-managed account within the 401(k) Plan. We match
100% of the participant’s contribution to the 401(k) Plan up to 6% of
eligible compensation. We recognized as compensation expense our
total matching contribution of $14 million in 2016, $13 million in 2015
and $12 million in 2014.

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NOTE 16

Share-based and Deferred Compensation Plans

Overview

the YUM! Brands,

At year end 2015, we had four stock award plans in effect: the YUM!
Brands, Inc. Long-Term Incentive Plan (the “LTIP”), the 1997 Long-
Term Incentive Plan,
Inc. Restaurant General
Manager Stock Option Plan and the YUM! Brands, Inc. SharePower
Plan. In May 2016, concurrent with Shareholder approval to increase
the authorized shares available for issuance under the LTIP, we
cancelled authorized but unissued awards under the other three
plans and will only issue new awards under the LTIP. Outstanding
awards under the other plans will continue to be governed by their
original award terms and will be issued under the LTIP. Under all our
award terms, the exercise price of stock options and SARs granted
must be equal to or greater than the average market price or the
ending market price of the Company’s stock on the date of grant.

Potential awards to employees and non-employee directors under
incentive stock options, SARs,
the LTIP includes stock options,

restricted stock,
restricted stock units (“RSUs”), performance
restricted stock units, performance share units (“PSUs”) and
performance units. We have issued only stock options, SARs, RSUs
and PSUs under the LTIP. While awards under the LTIP can have
varying vesting provisions and exercise periods, outstanding awards
under the LTIP vest in periods ranging from immediate to five years.
Stock options and SARs expire ten years after grant.

At year end 2016, approximately 27 million shares were available for
future share-based compensation grants under the LTIP.

Our EID Plan allows participants to defer receipt of a portion of their
annual salary and all or a portion of their incentive compensation. As
defined by the EID Plan, we credit
the amounts deferred with
earnings based on the investment options selected by the
participants. These investment options are limited to cash, phantom
shares of our Common Stock, phantom shares of a Stock Index
Fund and phantom shares of a Bond Index Fund. Investments in
cash and phantom shares of both index funds will be distributed in

YUM! BRANDS, INC. - 2016 Form 10-K 65

PART II
ITEM 8 Financial Statements and Supplementary Data

the appreciation or

cash at a date as elected by the employee and therefore are
classified as a liability on our Consolidated Balance Sheets. We
recognize compensation expense for
the
depreciation, if any, of investments in cash and both of the index
funds. Deferrals into the phantom shares of our Common Stock will
be distributed in shares of our Common Stock, under the LTIP, at a
date as elected by the employee and therefore are classified in
Common Stock on our Consolidated Balance Sheets. We do not
recognize compensation expense for
the
investments in phantom shares of our
if any, of
depreciation,
Common Stock. Our EID plan also allows certain participants to
defer incentive compensation to purchase phantom shares of our
Common Stock and receive a 33% Company match on the amount
deferred. Deferrals receiving a match are similar to a RSU award in
that participants will generally forfeit both the match and incentive
compensation amounts deferred if they voluntarily separate from
employment during a vesting period that is two years from the date
of deferral. We expense the intrinsic value of the match and the
incentive compensation over
the requisite service period which
includes the vesting period.

the appreciation or

Historically,
the Company has repurchased shares on the open
market in excess of the amount necessary to satisfy award exercises
and expects to continue to do so in 2017.

In connection with the Separation of our China business, under the
provisions of our LTIP, employee stock options, SARs, RSUs and
PSUs were adjusted to maintain the pre-spin intrinsic value of the
awards. Depending on the tax laws of the country of employment,
awards were modified using either the shareholder method or the
employer method. Share issuances for Yum China awards held by
YUM employees will be satisfied by Yum China. Share issuances for
YUM awards held by Yum China employees will be satisfied by YUM.
Share-based compensation for YUM employees is based on both
YUM and Yum China awards held by those employees.

The shareholder method was based on the premise that employees
holding YUM awards prior to the Separation should receive an equal
number of awards of both YUM and Yum China. For stock options
and SARs, exercise prices of these post-Separation YUM and Yum
China awards were established that, on a combined basis,
maintained the intrinsic value on the YUM award prior
to the
Separation. The exercise prices provided for an initial intrinsic value in
each of the post-Separation YUM and YUM China awards that was
the two companies on
proportionate to the market value of
November 1, 2016. For RSUs and PSUs modified under
the
shareholder method, each YUM award was modified into one YUM
award and one Yum China award.

Under the employer method, employees holding YUM awards prior
to the Separation had their awards converted into awards of the
company that they worked for subsequent to the Separation. For
stock options and SARs modified under the employer method, the
the awards were modified to maintain the
exercise prices of
pre-Separation intrinsic value of the awards in relation to the post-
Separation stock price of the applicable company. For RSUs and
PSUs modified under the employer method, the number of awards
was modified to maintain the pre-Separation intrinsic value of the
the
awards in relation to the post-Separation stock price of
applicable company.

As a result of the modifications made to outstanding awards under
our shared-based and deferred compensation plans as described
above, the total number of YUM stock option and SAR awards

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66 YUM! BRANDS, INC. - 2016 Form 10-K

decreased by approximately 1.3 million shares. The total number of
YUM RSU and PSU awards did not change significantly. The
modifications to the outstanding equity awards resulted in an
insignificant amount of additional compensation expense.

Investments in phantom shares of our Common Stock held within
our EID Plan by employees that remained with YUM post-Separation
that were converted into phantom investments in Yum China will now
be allowed to be transferred into cash, phantom shares of a Stock
Index Fund and phantom shares of a Bond Index Fund within the EID
Plan. As such, distributions of current investments in phantom shares
of Yum China may now be paid in cash at a date as elected by the
employee and therefore are classified as a liability on our
Consolidated Balance Sheets. At
the Separation date and
subsequent to the spinoff through December 31, 2016, we recorded
G&A expense related to the cumulative mark-to-market value of
these awards in excess of previously recorded fair value charges
totaling $28 million. Awards that are remaining in the Yum China
investment option when they are due for distribution will be paid out
in shares of Yum China stock.

Award Valuation
We estimated the fair value of each stock option and SAR award as
of the date of grant using the Black-Scholes option-pricing model
with the following weighted-average assumptions:

Risk-free interest rate

Expected term (years)

Expected volatility

2016

2015

2014

1.4%

1.3%

1.6%

6.4

6.4

6.2

27.0%

26.9%

29.7%

Expected dividend yield

2.6%

2.2%

2.1%

The above table does not reflect valuations performed in connection
with modifications to awards made in connection with the
Separation. All option and SAR awards granted during 2016
occurred prior to the Separation.

We believe it is appropriate to group our stock option and SAR
awards into two homogeneous groups when estimating expected
term. These groups consist of grants made primarily to restaurant-
level employees, which cliff-vest after 4 years and expire 10 years
after grant, and grants made to executives, which typically have a
graded vesting schedule of 25% per year over 4 years and expire 10
years after grant. We use a single weighted-average term for our
awards that have a graded vesting schedule. Based on analysis of
our historical exercise and post-vesting termination behavior, we
have determined that our
restaurant-level employees and our
executives exercised the awards on average after 4.75 years and 6.5
years, respectively.

When determining expected volatility, we consider both historical
volatility of our stock as well as implied volatility associated with our
publicly traded options. The expected dividend yield is based on the
annual dividend yield at the time of grant.

The fair values of RSU awards are based on the closing price of our
Common Stock on the date of grant. The fair values of PSU awards
with market-based conditions have been valued based on the
outcome of a Monte Carlo simulation.

Award Activity

Stock Options and SARs

Outstanding at the beginning of the year

Granted

Exercised

Forfeited or expired

Outstanding at October 31, 2016

Equitable adjustment

Exercised

Forfeited or expired

Outstanding at the end of the year

Exercisable at the end of the year

PART II
ITEM 8 Financial Statements and Supplementary Data

Shares
(in thousands)

Weighted-Average
Exercise
Price(a)

Weighted-Average
Remaining
Contractual Term
(years)(a)

Aggregate
Intrinsic Value
(in millions)

25,933

4,329

(5,886)

(1,101)

23,275

(1,283)(b)

(631)

(119)

21,242(c)

13,710

$ 51.79

70.64

40.84

70.66

57.20

24.66

52.13

$ 40.78

$ 35.37

5.63

4.21

$ 479

$ 383

(a) Activity and amounts that occurred after October 31, 2016 reflect modifications related to the Separation.
(b) Adjustment to maintain intrinsic value upon Separation.
(c) Outstanding awards include 1,341 options and 19,901 SARs with weighted average exercise prices of $33.33 and $41.28, respectively.

Outstanding awards represent YUM awards held by employees of both YUM and Yum China.

The weighted-average grant-date fair value of stock options and
SARs granted during 2016, 2015 and 2014 was $14.40, $15.95 and
intrinsic value of stock options and
$17.28, respectively. The total
SARs exercised during the years ended December 31, 2016,
December 26, 2015 and December 27, 2014, was $263 million,
$153 million and $141 million, respectively.

As of December 31, 2016, $61 million of unrecognized
compensation cost related to unvested stock options and SARs,
which will be reduced by any forfeitures that occur, is expected to be

a

over

remaining weighted-average

recognized
of
approximately 1.8 years. This reflects unrecognized cost for both
YUM and Yum China awards held by YUM employees. The total fair
value at grant date of awards that vested during 2016, 2015 and
2014 was $41 million, $42 million and $34 million, respectively.

period

RSUs and PSUs

As of December 31, 2016, there was $21 million of unrecognized
compensation cost related to 0.9 million unvested RSUs and PSUs.

Impact on Net Income
The components of share-based compensation expense and the related income tax benefits are shown in the following table:

Options and SARs

Restricted Stock Units

Performance Share Units

Total Share-based Compensation Expense

Deferred Tax Benefit recognized

EID compensation expense not share-based

2016

$38

38

4

$80(a)

$26

$ 5

2015

$41

3

2

$46

$15

$ 1

2014

$39

5

1

$45

$14

$ 8

(a)

Includes $30 million due to modifications of awards in connection with the Separation that was not allocated to any of our operating segments for
performance purposes. See Note 5.

Cash received from stock option exercises for 2016, 2015 and 2014,
was $5 million, $12 million and $29 million, respectively. Tax benefits
realized on our tax returns from tax deductions associated with

share-based compensation for 2016, 2015 and 2014 totaled
$109 million, $62 million and $58 million, respectively.

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YUM! BRANDS, INC. - 2016 Form 10-K 67

PART II
ITEM 8 Financial Statements and Supplementary Data

NOTE 17

Shareholders’ Equity

Under the authority of our Board of Directors, we repurchased shares of our Common Stock during 2016, 2015 and 2014. All amounts exclude
applicable transaction fees.

Authorization Date

November 2016

May 2016

March 2016

December 2015

November 2014

November 2013

November 2012

Total

Shares Repurchased
(thousands)
2015

2016

2014

Dollar Value of Shares
Repurchased

2016

2015

2014

1,337

50,435

2,823

13,368

—

—

—

932

— 13,231

—

—

1,779

—

8,488

2,737

— $

85

$

— $ —

—

—

—

—

4,200

229

933

—

—

—

—

—

67

1,000

133

—

—

—

—

—

617

203

67,963(a)

15,942

11,225

$ 5,447(a)

$ 1,200

$ 820

(a)

Includes the effect of $45 million in share repurchases (0.7 million shares) with trade dates prior to December 31, 2016 but settlement dates
subsequent to December 31, 2016.

On November 17, 2016, our Board of Directors authorized share repurchases through December 2017 of up to $2.0 billion (excluding applicable
transaction fees). On December 31, 2016 we have remaining capacity to repurchase up to $1.9 billion of our Common Stock under this
authorization.

Changes in accumulated other comprehensive income (loss) (“OCI”) are presented below.

Balance at December 27, 2014, net of tax

$

29

$

(210)

$

(9) $

(190)

Translation Adjustments
and Gains (Losses) From
Intra-Entity Transactions
of a Long-Term Nature(a)

Pension and
Post-Retirement Benefits(b)

Derivative
Instruments(c)

Total

Gains (losses) arising during the year
classified into accumulated OCI, net of tax

(Gains) losses reclassified from accumulated
OCI, net of tax

OCI, net of tax

Balance at December 26, 2015, net of tax

$

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Gains (losses) arising during the year
classified into accumulated OCI, net of tax

(Gains) losses reclassified from accumulated
OCI, net of tax

OCI, net of tax

Separation of China business

(250)

112

(138)

(109)

(146)

(11)

(157)

(47)

63

34

97

28

(36)

(8)

(159)

110

(49)

$

(113)

$

(17) $

(239)

(42)

28

(14)

—

29

(5)

24

—

(159)

12

(147)

(47)

Balance at December 31,2016, net of tax

$

(313)

$

(127)

$

7

$

(433)

(a) Amounts reclassified from accumulated OCI during 2016 and 2015 are due to substantial liquidations of foreign entities related to Pizza Hut Australia

and Mexico refranchising transactions, respectively.

(b) Amounts reclassified from accumulated OCI for pension and post-retirement benefit plan losses during 2016 include amortization of net losses of
$7 million, settlement charges of $32 million, amortization of prior service cost of $5 million and related income tax benefit of $16 million. Amounts
reclassified from accumulated OCI for pension and post-retirement benefit plan losses during 2015 include amortization of net losses of $46 million,
settlement charges of $5 million, amortization of prior service cost of $2 million and related income tax benefit of $19 million. See Note 15.

(c) See Note 13 for details on amounts reclassified from accumulated OCI.

68 YUM! BRANDS, INC. - 2016 Form 10-K

NOTE 18

Income Taxes

U.S. and foreign income before taxes are set forth below:

U.S.

Foreign

The details of our income tax provision (benefit) are set forth below:

Current:

Deferred:

Federal

Foreign

State

Federal

Foreign

State

PART II
ITEM 8 Financial Statements and Supplementary Data

2016

2015

2014

$

366

$

479

$

952

782

506

868

$ 1,318

$ 1,261

$ 1,374

2016

2015

2014

$ 123

$ 268

$ 239

161

13

131

28

$ 297

$ 427

$

18

$ (117)

3

6

15

—

173

2

414

(34)

(13)

1

$

27

$ (102)

$

(46)

$ 324

$ 325

$ 368

The reconciliation of income taxes calculated at the U.S. federal statutory rate to our effective tax rate is set forth below:

U.S. federal statutory rate

State income tax, net of federal tax benefit

2016

2015

2014

$ 461

35.0% $ 441

35.0% $ 481

35.0%

15

1.1

12

0.9

8

0.6

Statutory rate differential attributable to foreign operations

(136)

(10.3)

(180)

(14.3)

(147)

(10.7)

Adjustments to reserves and prior years

Change in valuation allowances

Other, net

Effective income tax rate

Statutory rate differential attributable to foreign operations. This item
includes local taxes, withholding taxes, and shareholder-level taxes,
net of
is primarily
attributable to a majority of our income being earned outside of the
U.S. where tax rates are generally lower than the U.S. rate.

foreign tax credits. The favorable impact

In 2015, this benefit was positively impacted by the repatriation of
current year foreign earnings as we recognized excess foreign tax
credits, resulting from the related effective foreign tax rate being
higher than the U.S. federal statutory rate.

Adjustments to reserves and prior years. This item includes:
(1) changes in tax reserves, including interest thereon, established for
potential exposure we may incur if a taxing authority takes a position
on a matter contrary to our position; and (2) the effects of reconciling
income tax amounts recorded in our Consolidated Statements of
including any
Income to amounts reflected on our
adjustments to the Consolidated Balance Sheets. The impact of
certain effects or changes may offset items reflected in the ‘Statutory
rate differential attributable to foreign operations’ line.

tax returns,

In 2016,
uncertain tax positions in the U.S.

this item was favorably impacted by the resolution of

In 2014,
uncertain tax positions in certain foreign jurisdictions.

this item was favorably impacted by the resolution of

Change in valuation allowances. This item relates to changes for
deferred tax assets generated or utilized during the current year and

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(11)

(3)

(2)

(0.9)

(0.2)

(0.1)

13

41

1.0

3.3

(2)

(0.1)

2

22

2

0.1

1.6

0.1

$ 324

24.6% $ 325

25.8% $ 368

26.7%

changes in our judgment regarding the likelihood of using deferred
tax assets that existed at the beginning of the year. The impact of
certain changes may offset items reflected in the ‘Statutory rate
differential attributable to foreign operations’ line.

In 2016, $3 million of net tax benefit was driven by $14 million in net
tax expense for valuation allowances recorded against deferred tax
assets generated in the current year and $17 million in net tax benefit
for valuation allowances resulting from a change in judgment
regarding the future use of certain deferred tax assets that existed at
the beginning of the year.

In 2015, $41 million of net tax expense was driven by $17 million for
valuation allowances recorded against deferred tax assets generated
in the current year and $24 million in net tax expense resulting from a
change in judgment regarding the future use of certain deferred tax
assets that existed at the beginning of the year.

In 2014, $22 million of net tax expense was driven by $28 million for
valuation allowances recorded against deferred tax assets generated
during the current year, partially offset by $6 million in net tax benefit
resulting from a change in judgment regarding the future use of
certain deferred tax assets that existed at the beginning of the year.

Other. This item primarily includes the impact of permanent
differences related to current year earnings as well as U.S. tax credits
and deductions.

YUM! BRANDS, INC. - 2016 Form 10-K 69

PART II
ITEM 8 Financial Statements and Supplementary Data

The details of 2016 and 2015 deferred tax assets (liabilities) are set forth below:

Operating losses

Capital losses

Tax credit carryforwards

Employee benefits

Share-based compensation

Self-insured casualty claims

Lease-related liabilities

Various liabilities

Property, plant and equipment

Deferred income and other

Gross deferred tax assets

Deferred tax asset valuation allowances

Net deferred tax assets

Intangible assets, including goodwill

Property, plant and equipment

Other

Gross deferred tax liabilities

Net deferred tax assets (liabilities)

Reported in Consolidated Balance Sheets as:

Deferred income taxes

Other liabilities and deferred credits

2016

2015

172

184

284

185

100

32

65

56

37

32

$

157

41

282

152

121

35

69

64

33

51

1,147

1,005

(195)

952

(107)

(46)

(31)

(184)

768

774

(6)

768

(205)

800

(111)

(46)

(60)

(217)

583

591

(8)

583

$

$

$

$

$

$

$

$

$

$

$

$

$

We have investments in foreign subsidiaries where the carrying
values for financial reporting exceed the tax basis. We have not
provided deferred tax on the portion of the excess that we believe is
indefinitely reinvested, as we have the ability and intent to indefinitely
postpone these basis differences from reversing with a tax
consequence. We estimate that our total temporary difference upon
which we have not provided deferred tax is approximately $2.1 billion
at December 31, 2016. A determination of the deferred tax liability on
this amount is not practicable.

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Foreign

U.S. state

U.S. federal

At December 31, 2016, the Company has foreign operating and
capital
loss carryforwards of $0.5 billion and U.S. state operating
loss, capital loss and tax credit carryforwards of $1.0 billion and U.S.
federal capital loss and tax credit carryforwards of $0.7 billion. These
losses are being carried forward in jurisdictions where we are
permitted to use tax losses from prior periods to reduce future
taxable income and will expire as follows:

Year of Expiration

2017

2018-2021

2022-2035

Indefinitely

Total

$

$

20

7

—

27

$

53

97

524

$

93

908

220

$

321

$

487

—

—

1,012

744

$ 674

$ 1,221

$

321

$ 2,243

70 YUM! BRANDS, INC. - 2016 Form 10-K

PART II
ITEM 8 Financial Statements and Supplementary Data

We recognize the benefit of positions taken or expected to be taken
in tax returns in the financial statements when it is more likely than
not that the position would be sustained upon examination by tax
authorities. A recognized tax position is measured at the largest
amount of benefit that is greater than fifty percent likely of being
realized upon settlement.

The Company had $91 million and $98 million of unrecognized tax
benefits at December 31, 2016 and December 26, 2015,
respectively, $87 million and $89 million of which are temporary in
nature and if recognized, would not impact the effective income tax
the beginning and ending amount of
rate. A reconciliation of
unrecognized tax benefits follows:

Beginning of Year

Additions on tax positions – current year

Additions for tax positions – prior years

Reductions for tax positions – prior years

Reductions for settlements

Reductions due to statute expiration

Foreign currency translation adjustment

End of Year

2016

2015

$ 98

$ 115

—

1

(5)

(1)

(2)

—

$ 91

$

—

5

(13)

(7)

(2)

—

98

The Company believes its unrecognized tax benefits will not
materially increase or decrease in the next 12 months.

The Company’s income tax returns are subject to examination in the
U.S.
jurisdiction and numerous U.S. state and foreign
federal
jurisdictions.

The Company has settled audits with the IRS through fiscal year
2010. Our operations in certain foreign jurisdictions remain subject to
examination for tax years as far back as 2006, some of which years
are currently under audit by local tax authorities.

The accrued interest and penalties related to income taxes at December 31, 2016 and December 26, 2015 are set forth below:

Accrued interest and penalties

During 2016, 2015 and 2014, a net benefit of $4 million, and net
expense of $5 million and $11 million, respectively, for interest and
penalties was recognized in our Consolidated Statements of Income
as components of its Income tax provision.

In October 2016, the Company completed the separation of
its
China business into an independent publicly-traded company. The

2016

2015

$

9

$

15

tax-free
transaction has been treated as qualifying as
the
reorganization for U.S.
Company considered the China indirect
income tax on indirect
transfers of assets by nonresident enterprises and concluded that it
does not apply to the separation transaction.

a
In addition,

income tax purposes.

NOTE 19

Reportable Operating Segments

See Note 1 for a description of our operating segments.

KFC Division(a)

Pizza Hut Division(a)

Taco Bell Division(a)

Unallocated(b)(f)

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Revenues
2015

2016

2014

$ 3,232

$ 3,235

$ 3,507

1,111

2,025

(2)

1,214

1,991

—

1,215

1,865

—

$ 6,366

$ 6,440

$ 6,587

YUM! BRANDS, INC. - 2016 Form 10-K 71

PART II
ITEM 8 Financial Statements and Supplementary Data

KFC Division

Pizza Hut Division

Taco Bell Division

Unallocated Franchise and license fees and income(b)(f)

Unallocated restaurant costs(b)

Unallocated Franchise and license expenses(b)(f)

Unallocated and corporate expenses(b)(g)

Unallocated Refranchising gain (loss)(b)

Unallocated Other income (expense)(b)(h)

Operating Profit

Interest expense, net(b)

Income Before Income Taxes

KFC Division

Pizza Hut Division

Taco Bell Division

Corporate

KFC Division

Pizza Hut Division

Taco Bell Division

Corporate

KFC Division(e)

Pizza Hut Division(e)

Taco Bell Division(e)

Corporate(c)(e)

KFC Division

Pizza Hut Division

Taco Bell Division

Corporate

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Operating Profit; Interest Expense, Net;
and Income Before Income Taxes
2016

2014

2015

$ 874

$ 832

$ 876

370

593

(2)

—

(24)

(316)

141

(11)

1,625

(307)

347

536

—

—

(71)

(196)

(23)

(23)

1,402

(141)

347

478

—

(1)

—

(189)

16

(10)

1,517

(143)

$ 1,318

$ 1,261

$ 1,374

Depreciation and Amortization
2015
2016

2014

$ 173

$ 186

36

91

9

40

88

8

197

39

83

9

$ 309

$ 322

$ 328

Capital Spending

2016

2015

2014

$ 211

$ 280

$ 294

70

132

9

54

116

11

62

143

9

$ 422

$ 461

$ 508

Identifiable Assets

2016

2015

$ 2,176

$ 2,263

639

1,178

1,485

709

1,128

816

$ 5,478

$ 4,916

Long-Lived Assets(d)

2016

2015

$ 1,583

$ 1,697

375

859

35

419

911

55

$ 2,852

$ 3,082

(a) U.S. revenues included in the combined KFC, Pizza Hut and Taco Bell Divisions totaled $3.1 billion in 2016, $3.1 billion in 2015 and $3.0 billion in

2014.

(b) Amounts have not been allocated to any segment for performance reporting purposes.
(c) Primarily includes cash and deferred tax assets.

72 YUM! BRANDS, INC. - 2016 Form 10-K

PART II
ITEM 8 Financial Statements and Supplementary Data

Includes property, plant and equipment, net, goodwill, and intangible assets, net.

(d)
(e) U.S. identifiable assets included in the combined Corporate and KFC, Pizza Hut and Taco Bell Divisions totaled $3.1 billion and $2.3 billion in 2016

and 2015, respectively.

(f) Represents 2016 and 2015 costs associated with the KFC U.S. Acceleration Agreement. See Note 5.
(g) Amounts in 2016 include costs related to YUM’s Strategic Transformation Initiatives of $62 million, non-cash charges associated with share-based

compensation of $30 million and settlement charges associated with the pension deferred vested project of $25 million. See Note 5.

(h) Amounts in 2016 include losses associated with the sale of corporate aircraft related to YUM’s Strategic Transformation Initiatives of $9 million. See

Note 5.

NOTE 20

Contingencies

Lease Guarantees
As a result of having assigned our interest in obligations under real
estate leases as a condition to the refranchising of certain Company-
owned restaurants, and guaranteeing certain other leases, we are
frequently contingently liable on lease agreements. These leases
have varying terms,
the latest of which expires in 2065. As of
December 31, 2016, the potential amount of undiscounted payments
we could be required to make in the event of non-payment by the
primary lessee was approximately $550 million. The present value of
these potential payments discounted at our pre-tax cost of debt at
December 31, 2016 was approximately $465 million. Our franchisees
are the primary lessees under the vast majority of these leases. We
generally have cross-default provisions with these franchisees that
would put them in default of their franchise agreement in the event of
non-payment under
the lease. We believe these cross-default
provisions significantly reduce the risk that we will be required to
make payments under
the liability
recorded for our probable exposure under such leases at
December 31, 2016 and December 26, 2015 was not material.

these leases. Accordingly,

Franchise Loan Pool and Equipment
Guarantees

We have agreed to provide financial support, if required, to a variable
interest entity that operates a franchisee lending program used
primarily to assist franchisees in the development of new restaurants
or the upgrade of existing restaurants and, to a lesser extent, in
connection with the Company’s refranchising programs in the U.S.

We have determined that we are not required to consolidate this
entity as we share the power to direct this entity’s lending activity
with other parties. We have provided guarantees of 20% of the
outstanding loans of
the franchisee loan program. As such, at
December 31, 2016 our guarantee exposure under this program is
approximately $4 million based on total
loans outstanding of
$21 million.

In addition to the guarantees described above, YUM has agreed to
provide guarantees of up to approximately $110 million on behalf of
franchisees for several
financing programs related to specific
initiatives, primarily equipment purchases. At December 31, 2016,
these financing programs is
our guarantee exposure under
loans outstanding of
approximately $6 million based on total
$10 million.

Insurance Programs
We are self-insured for a substantial portion of our current and prior
years’ coverage including property and casualty losses. To mitigate
the cost of our exposures for certain property and casualty losses,
we self-insure the risks of
loss up to defined maximum per
occurrence retentions on a line-by-line basis. The Company then
purchases insurance coverage, up to a certain limit, for losses that
exceed the self-insurance per occurrence retention. The insurers’
maximum aggregate loss limits are significantly above our actuarially
determined probable losses; therefore, we believe the likelihood of
losses exceeding the insurers’ maximum aggregate loss limits is
remote.

The following table summarizes the 2016 and 2015 activity related to our net self-insured property and casualty reserves as of December 31,
2016.

2016 Activity

2015 Activity

it

Due to the inherent volatility of actuarially determined property and
is reasonably possible that we could
casualty loss estimates,
experience changes in estimated losses which could be material to
our growth in quarterly and annual Net Income. We believe that we
have recorded reserves for property and casualty losses at a level
which has substantially mitigated the potential negative impact of
adverse developments and/or volatility.

In the U.S. and in certain other countries, we are also self-insured for
healthcare claims and long-term disability for eligible participating
employees subject to certain deductibles and limitations. We have
accounted for our retained liabilities for property and casualty losses,
healthcare and long-term disability claims, including reported and
incurred but not reported claims, based on information provided by
independent actuaries.

Beginning Balance Expense Payments Ending Balance

$ 102

$ 116

42

39

(46)

(53)

$ 98

$ 102

Legal Proceedings

We are subject
to various claims and contingencies related to
lawsuits, real estate, environmental and other matters arising in the
normal course of business. An accrual
is recorded with respect to
claims or contingencies for which a loss is determined to be probable
and reasonably estimable.

The Company and Taco Bell were named as defendants in a number
of putative class action suits filed in 2007, 2008, 2009 and 2010
alleging violations of California labor laws including unpaid overtime,
failure to timely pay wages on termination, failure to pay accrued
vacation wages, failure to pay minimum wage, denial of meal and
rest breaks, improper wage statements, unpaid business expenses,
wrongful
termination, discrimination, conversion and unfair or
unlawful business practices in violation of California Business &
Professions Code §17200. Some plaintiffs also sought penalties for
alleged violations of California’s Labor Code under California’s

YUM! BRANDS, INC. - 2016 Form 10-K 73

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(1)

Taco Bell on the late meal period claim, the limited rest break claim,
and the statutory “waiting time” penalty claim. The jury found for the
plaintiffs on the underpaid meal premium class claim, awarding
approximately $0.5 million. A bench trial was subsequently
to the PAGA claims and plaintiffs’
conducted with respect
Business & Professions Code §17200 claim. On April 8, 2016, the
court returned a verdict in favor of Taco Bell on the PAGA claims and
the §17200 claim. In a separate ruling issued the same day, the court
also ruled that plaintiffs were entitled to prejudgment interest on the
underpaid meal premium class claim, awarding approximately
$0.3 million. Taco Bell denies liability as to the underpaid meal
premium class claim and filed a post-trial motion to overturn the
verdict. Plaintiffs’ also filed various post-trial motions. On July 15,
2016, the court denied Taco Bell’s motion to overturn the verdict.
The court denied Plaintiffs’ motions:
for
judgment as a matter of law to overturn the verdicts in favor of Taco
Bell, (3) challenging the jury instructions and special verdict forms,
and (4) to overturn the court’s rejection of the §17200 claims for meal
and rest break violations. The court also denied Plaintiffs’ motions for
additional costs and for enhanced awards to two of the named
Plaintiffs. The court granted Plaintiffs’ motion for judgment on the
§17200 claim regarding the underpaid meal premium claim, but
rejected awarding any additional damages,
the jury
verdict sufficiently compensated the class. The court granted
Plaintiffs’ motion for attorneys’ fees, but awarded only approximately
$1.1 million of the $7.3 million requested. The court also granted
Plaintiffs’ bill of costs, but only awarded approximately $0.1 million of
Plaintiffs’ $0.2 million. Thereafter, both Plaintiffs and Taco Bell timely
filed notices of appeal and the matter is now before the Ninth Circuit.
We have provided for a reasonable estimate of the possible loss
relating to this lawsuit. However, in view of the inherent uncertainties
of litigation, there can be no assurance that this lawsuit will not result
in losses in excess of
in our
Consolidated Financial Statements.

those currently provided for

for a new trial,

finding that

(2)

We are engaged in various other legal proceedings and have certain
unresolved claims pending, the ultimate liability for which, if any,
cannot be determined at
this time. However, based upon
consultation with legal counsel, we are of the opinion that such
proceedings and claims are not expected to have a material adverse
effect, individually or in the aggregate, on our Consolidated Financial
Statements.

PART II
ITEM 8 Financial Statements and Supplementary Data

Private Attorneys General Act (“PAGA”) as well as statutory “waiting
time” penalties and alleged violations of California’s Unfair Business
Practices Act. Plaintiffs sought to represent a California state-wide
class of hourly employees.

These matters were consolidated, and the consolidated case is
styled In Re Taco Bell Wage and Hour Actions. The In Re Taco Bell
Wage and Hour Actions plaintiffs filed a consolidated complaint in
June 2009, and in March 2010 the court approved the parties’
stipulation to dismiss the Company from the action, leaving Taco Bell
as the sole defendant. Plaintiffs filed their motion for class certification
on the vacation and final pay claims in December 2010, and on
September 26, 2011,
issued its order denying the
certification of the vacation and final pay claims. Plaintiffs then sought
to certify four separate meal and rest break classes. On January 2,
2013, the court rejected three of the proposed classes but granted
certification with respect to the late meal break class. The parties
thereafter agreed on a list of putative class members, and the class
notice and opt out forms were mailed on January 21, 2014.

the court

Per order of the court, plaintiffs filed a second amended complaint to
clarify the class claims. Plaintiffs also filed a motion for partial
summary judgment. Taco Bell filed motions to strike and to dismiss,
as well as a motion to alter or amend the second amended
complaint. On August 29, 2014, the court denied plaintiffs’ motion
for partial summary judgment. On that same date, the court granted
Taco Bell’s motion to dismiss all but one of the PAGA claims. On
October 29, 2014, plaintiffs filed a motion to amend the operative
complaint and a motion to amend the class certification order. On
December 16, 2014,
the court partially granted both motions,
rejecting plaintiffs’ proposed on-duty meal period class but certifying
a limited rest break class and certifying an underpaid meal premium
class, and allowing the plaintiffs to amend the complaint to reflect
those certifications. On December 30, 2014, plaintiffs filed the third
amended complaint. On February 26, 2015, the court denied a
motion by Taco Bell to dismiss or strike the underpaid meal premium
class.

Beginning on February 22, 2016, the late meal period class claim,
the limited rest break class claim, the underpaid meal premium class
claim, and the associated statutory “waiting time” penalty claim was
tried to a jury. On March 9, 2016, the jury returned verdicts in favor of

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PART II
ITEM 8 Financial Statements and Supplementary Data

NOTE 21

Selected Quarterly Financial Data (Unaudited)

Revenues:

Company sales

Franchise and license fees and income

Total revenues

Restaurant profit

Operating Profit(a)

Income from continuing operations, net of tax

Income (loss) from discontinued operations, net of tax

Net Income

Basic earnings per common share from continuing
operations

Basic earnings(loss) per common share from
discontinued operations

Basic earnings per common share

Diluted earnings per common share from continuing
operations

Diluted earnings (loss) per common share from
discontinued operations

Diluted earnings per common share

Dividends declared per common share

First Quarter Second Quarter

Third Quarter

Fourth Quarter

Total

2016

$

887

477

1,364

$

996

481

1,477

$

993

508

1,501

147

356

240

151

391

0.58

0.36

0.94

0.57

0.36

0.93

0.46

165

408

265

74

339

0.65

0.17

0.82

0.64

0.17

0.81

0.46

159

372

204

418

622

0.52

1.07

1.59

0.51

1.05

1.56

—

$

1,324

$

4,200

700

2,024

231

489

285

(18)

267

2,166

6,366

702

1,625

994

625

1,619

0.77

2.52

(0.05)

0.72

1.59

4.11

0.76

2.48

(0.05)

0.71

0.81

1.56

4.04

1.73

First Quarter Second Quarter

Third Quarter

Fourth Quarter

Total

2015

Revenues:

Company sales

Franchise and license fees and income

Total revenues

Restaurant profit

Operating Profit(b)

Income from continuing operations, net of tax

Income (loss) from discontinued operations, net of tax

Net Income

Basic earnings per common share from continuing
operations

Basic earnings (loss) per common share from
discontinued operations

Basic earnings per common share

Diluted earnings per common share from continuing
operations

Diluted earnings (loss) per common share from
discontinued operations

Diluted earnings per common share

Dividends declared per common share

$

944

467

1,411

149

355

246

116

362

0.56

0.27

0.83

0.55

0.26

0.81

—

$

1,051

$

1,033

$

1,328

$

4,356

475

1,526

494

1,527

177

279

169

66

235

0.39

0.15

0.54

0.38

0.15

0.53

0.82

160

339

231

190

421

0.53

0.44

0.97

0.52

0.43

0.95

—

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648

1,976

223

429

290

(15)

275

2,084

6,440

709

1,402

936

357

1,293

0.67

2.15

(0.03)

0.64

0.82

2.97

0.66

2.11

(0.03)

0.63

0.92

0.81

2.92

1.74

(a)

Includes net gains from refranchising initiatives of $3 million, $53 million, $21 million and $64 million in the first, second, third and fourth quarters,
respectively, costs associated with YUM’s Strategic Transformation Initiatives of $5 million, $27 million and $39 million in the second, third and fourth
quarters, respectively, a non-cash charge associated with the modification of EID share-based compensation awards in connection with the
Separation of $30 million in the fourth quarter, costs associated with KFC U.S. Acceleration Agreement of $9 million, $8 million and $9 million in the

YUM! BRANDS, INC. - 2016 Form 10-K 75

PART II

(b)

first, second and fourth quarters, respectively, and charges incurred as a result of settlement payments of deferred vested pension balances in the
Plan of $1 million and $24 million in the third and fourth quarters, respectively. See Note 5.
Includes net gains from refranchising initiatives of $7 million and $49 million in the first and fourth quarters, respectively, and net losses from
refranchising initiatives of $72 million and $4 million in the second and third quarters, respectively. Also includes costs associated with KFC U.S.
Acceleration Agreement of $2 million, $8 million, $21 million and $41 million in the first, second, third and fourth quarters, respectively. See Note 5.

ITEM 9 Changes In and Disagreements

with Accountants on Accounting
and Financial Disclosure

None.

ITEM 9A Controls and Procedures

Evaluation of Disclosure Controls and Procedures

The Company has evaluated the effectiveness of the design and
operation of its disclosure controls and procedures pursuant to Rules
13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934
as of the end of the period covered by this report. Based on the
supervision and with the
the
evaluation, performed under

participation of the Company’s management,
including the Chief
Executive Officer (the “CEO”) and the Chief Financial Officer (the
“CFO”), the Company’s management, including the CEO and CFO,
concluded that the Company’s disclosure controls and procedures
were effective as of the end of the period covered by this report.

Management’s Report on Internal Control Over Financial Reporting

Our management
is responsible for establishing and maintaining
adequate internal control over financial reporting, as such term is
defined in Rules 13a-15(f) under the Securities Exchange Act of
1934. Under
the supervision and with the participation of our
management, including our principal executive officer and principal
financial officer, we conducted an evaluation of the effectiveness of
our internal control over financial reporting based on the framework in
issued by the
Internal Control – Integrated Framework (2013)
Treadway
the
Committee

of Sponsoring Organizations

of

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Commission. Based on our evaluation under
the framework in
Internal Control – Integrated Framework (2013), our management
reporting was
concluded that our
effective as of December 31, 2016.

internal control over

financial

KPMG LLP, an independent registered public accounting firm, has
audited the Consolidated Financial Statements included in this
Annual Report on Form 10-K and the effectiveness of our internal
control over financial reporting and has issued their report, included
herein.

Changes in Internal Control

There were no changes with respect to the Company’s internal
control over financial reporting or in other factors that materially
affected, or are reasonably likely to materially affect, internal control

over financial reporting during the quarter ended December 31,
2016.

ITEM 9B Other Information

None.

76 YUM! BRANDS, INC. - 2016 Form 10-K

PART III

ITEM 10

Directors, Executive Officers and Corporate Governance

Information regarding Section 16(a) compliance, the Audit Committee and the Audit Committee financial expert, the Company’s code of ethics
and background of the directors appearing under the captions “Stock Ownership Information,” “Governance of the Company,” “Executive
Compensation” and “Item 1: Election of Directors and Director biographies” is incorporated by reference from the Company’s definitive proxy
statement which will be filed with the Securities and Exchange Commission no later than 120 days after December 31, 2016.

Information regarding executive officers of the Company is included in Part I.

ITEM 11

Executive Compensation

Information regarding executive and director compensation and the Compensation Committee appearing under the captions “Governance of the
Company” and “Executive Compensation” is incorporated by reference from the Company’s definitive proxy statement which will be filed with
the Securities and Exchange Commission no later than 120 days after December 31, 2016.

ITEM 12

Security Ownership of Certain Beneficial Owners and
Management and Related Stockholder Matters

Information regarding equity compensation plans and security ownership of certain beneficial owners and management appearing under the
captions “Executive Compensation” and “Stock Ownership Information” is incorporated by reference from the Company’s definitive proxy
statement which will be filed with the Securities and Exchange Commission no later than 120 days after December 31, 2016.

ITEM 13

Certain Relationships and Related Transactions, and Director
Independence

Information regarding certain relationships and related transactions and information regarding director independence appearing under the
caption “Governance of the Company” is incorporated by reference from the Company’s definitive proxy statement which will be filed with the
Securities and Exchange Commission no later than 120 days after December 31, 2016.

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ITEM 14

Principal Accountant Fees and Services

Information regarding principal accountant fees and services and audit committee pre-approval policies and procedures appearing under the
caption “Item 2: Ratification of Independent Auditors” is incorporated by reference from the Company’s definitive proxy statement which will be
filed with the Securities and Exchange Commission no later than 120 days after December 31, 2016.

YUM! BRANDS, INC. - 2016 Form 10-K 77

PART IV

ITEM 15

Exhibits and Financial Statement Schedules

(a)

(1)

(2)

(3)

Financial Statements: Consolidated Financial Statements filed as part of this report are listed under Part II, Item 8 of this Form 10-K.

Financial Statement Schedules: No schedules are required because either the required information is not present or not present in
amounts sufficient to require submission of the schedule, or because the information required is included in the Consolidated
Financial Statements thereto filed as a part of this Form 10-K.

Exhibits: The exhibits listed in the accompanying Exhibit Index are filed as part of this Form 10-K. The Index to Exhibits specifically
identifies each management contract or compensatory plan required to be filed as an exhibit to this Form 10-K.

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78 YUM! BRANDS, INC. - 2016 Form 10-K

PART IV

Signatures

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this Form 10-K
annual report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date:

February 21, 2017

YUM! BRANDS, INC.
By:

/s/ Greg Creed

Pursuant to the requirements of the Securities Exchange Act of 1934, this annual report has been signed below by the following persons on
behalf of the registrant and in the capacities and on the dates indicated.

Signature

Title

Date

Chief Executive Officer (principal executive officer)

February 21, 2017

President and Chief Financial Officer (principal financial officer)

February 21, 2017

Senior Vice President, Finance and Corporate Controller (principal accounting officer)

February 21, 2017

/s/ Greg Creed
Greg Creed

/s/ David Gibbs
David Gibbs

/s/ David E. Russell
David E. Russell

/s/ Paget L. Alves
Paget L. Alves

Director

/s/ Michael J. Cavanagh
Michael J. Cavanagh

Director

/s/ Brian Cornell
Brian Cornell

/s/ David W. Dorman
David W. Dorman

Director

Director

/s/ Mirian Graddick-Weir
Mirian Graddick-Weir

Director

/s/ Thomas C. Nelson
Thomas C. Nelson

/s/ Thomas M. Ryan
Thomas M. Ryan

/s/ P. Justin Skala
P. Justin Skala

/s/ Elane Stock
Elane Stock

/s/ Robert D. Walter
Robert D. Walter

Director

Director

Director

Director

Director

February 21, 2017

February 21, 2017

February 21, 2017

February 21, 2017

February 21, 2017

February 21, 2017

February 21, 2017

February 21, 2017

February 21, 2017

February 21, 2017

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YUM! BRANDS, INC. - 2016 Form 10-K 79

PART IV

YUM! Brands, Inc.
Exhibit Index (Item 15)

Exhibit
Number Description of Exhibits

2.1*

3.1

3.2

4.1

Separation and Distribution Agreement, dated as of October 31, 2016, by and among YUM, Yum Restaurants Consulting
(Shanghai) Company Limited and Yum China Holdings, Inc., which is incorporated herein by reference from Exhibit 2.1 to YUM’s
Report on Form 8-K filed on November 3, 2016.

Restated Articles of Incorporation of YUM, effective May 26, 2011, which is incorporated herein by reference from Exhibit 3.1 to
YUM’s Report on Form 8-K filed on May 31, 2011.

Amended and restated Bylaws of YUM, effective July 15, 2016, which are incorporated herein by reference from Exhibit 3.1 to
YUM’s Report on Form 8-K filed on July 19, 2016.

Indenture, dated as of May 1, 1998, between YUM and The Bank of New York Mellon Trust Company, N.A., successor in interest
to The First National Bank of Chicago, which is incorporated herein by reference from Exhibit 4.1 to YUM’s Report on Form 8-K
filed on May 13, 1998.

(i)

(ii)

(iii)

(iv)

(v)

(vi)

6.25% Senior Notes due March 15, 2018 issued under the foregoing May 1, 1998 indenture, which notes are incorporated
by reference from Exhibit 4.2 to YUM’s Report on Form 8-K filed on October 22, 2007.

6.875% Senior Notes due November 15, 2037 issued under the foregoing May 1, 1998 indenture, which notes are
incorporated by reference from Exhibit 4.3 to YUM’s Report on Form 8-K filed on October 22, 2007.

5.30% Senior Notes due September 15, 2019 issued under the foregoing May 1, 1998 indenture, which notes are
incorporated by reference from Exhibit 4.1 to YUM’s Report on Form 8-K filed on August 25, 2009.

3.875% Senior Notes due November 1, 2020 issued under the foregoing May 1, 1998 indenture, which notes are
incorporated by reference from Exhibit 4.2 to YUM’s Report on Form 8-K filed on August 31, 2010.

3.750% Senior Notes due November 1, 2021 issued under the foregoing May 1, 1998 indenture, which notes are
incorporated by reference from Exhibit 4.2 to YUM’s Report on Form 8-K filed August 29, 2011.

3.875% Senior Notes due November 1, 2023 issued under the foregoing May 1, 1998 indenture, which notes are
incorporated by reference from Exhibit 4.2 to YUM’s Report on Form 8-K filed October 31, 2013.

10.1

10.2†

10.2.1†

10.3†

10.4†

10.4.1†

10.5†

(vii)

5.350% Senior Notes due November 1, 2043 issued under the foregoing May 1, 1998 indenture, which notes are
incorporated by reference from Exhibit 4.3 to YUM’s Report on Form 8-K filed October 31, 2013.

Credit Agreement, dated as of June 16, 2016, by and among Pizza Hut Holdings, LLC, KFC Holding Co., and Taco Bell of
America, LLC, as the borrowers, the lenders party thereto, JPMorgan Chase Bank, N.A., as Administrative Agent and Collateral
Agent, JPMorgan Chase Bank, N.A., Goldman Sachs Bank USA, Wells Fargo Securities, LLC, Citigroup Global Markets Inc.,
Merrill Lynch, Pierce, Fenner & Smith Incorporated, Morgan Stanley Senior Funding, Inc., Fifth Third Bank and The Bank of Tokyo-
Mitsubishi UFJ, Ltd., as Joint Lead Arrangers and Joint Bookrunners, Barclays Bank PLC, The Bank of Nova Scotia, Cooperatieve
Rabobank U.A., New York Branch, and Industrial and Commercial Bank of China Limited, New York Branch, as
Co-Documentation Agents and Co-Managers, which is incorporated herein by reference from Exhibit 4.1 to YUM’s Quarterly
Report on Form 10-Q for the quarter ended June 11, 2016.

YUM Director Deferred Compensation Plan, as effective October 7, 1997, which is incorporated herein by reference from Exhibit
10.7 to YUM’s Annual Report on Form 10-K for the fiscal year ended December 27, 1997.

YUM Director Deferred Compensation Plan, Plan Document for the 409A Program, as effective January 1, 2005, and as Amended
through November 14, 2008, which is incorporated by reference from Exhibit 10.7.1 to YUM’s Quarterly Report on Form 10-Q for
the quarter ended June 13, 2009.

YUM Executive Incentive Compensation Plan, as effective May 20, 2004, and as Amended through the Second Amendment, as
effective May 21, 2009, which is incorporated herein by reference from Exhibit A of YUM’s Definitive Proxy Statement on Form
DEF 14A for the Annual Meeting of Shareholders held on May 21, 2009.

YUM Executive Income Deferral Program, as effective October 7, 1997, and as amended through May 16, 2002, which is
incorporated herein by reference from Exhibit 10.10 to YUM’s Annual Report on Form 10-K for the fiscal year ended
December 31, 2005.

YUM! Brands Executive Income Deferral Program, Plan Document for the 409A Program, as effective January 1, 2005, and as
Amended through June 30, 2009, which is incorporated by reference from Exhibit 10.10.1 to YUM’s Quarterly Report on Form
10-Q for the quarter ended June 13, 2009.

YUM! Brands Pension Equalization Plan, Plan Document for the Pre-409A Program, as effective January 1, 2005, and as
Amended through December 31, 2010, which is incorporated by reference from Exhibit 10.7 to Yum’s Quarterly Report on Form
10-Q for the quarter ended March 19, 2011.

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PART IV
ITEM 15 Exhibit Index

Exhibit
Number Description of Exhibits

10.5.1†

10.5.2†

10.5.3†

10.6†

10.7†

10.8†

10.9†

10.10†

10.11†

10.11.1†

10.11.2†

10.12†

10.13†

10.13.1†

10.13.2†

10.14†

10.14.1†

10.15†

10.16†

10.17†

10.18†

10.19†

10.20†

YUM! Brands, Inc. Pension Equalization Plan, Plan Document for the 409A Program, as effective January 1, 2005, and as
Amended through December 30, 2008, which is incorporated by reference from Exhibit 10.13.1 to YUM’s Quarterly Report on
Form 10-Q for the quarter ended June 13, 2009.

YUM! Brands Pension Equalization Plan Amendment, as effective January 1, 2012, which is incorporated by reference from
Exhibit 10.7.2 to Yum’s Quarterly Report on Form 10-Q for the quarter ended March 23, 2013.

YUM! Brands Pension Equalization Plan Amendment, as effective January 1, 2013, which is incorporated by reference from
Exhibit 10.7.3 to Yum’s Quarterly Report on Form 10-Q for the quarter ended March 23, 2013.

Form of Directors’ Indemnification Agreement, which is incorporated herein by reference from Exhibit 10.17 to YUM’s Annual
Report on Form 10-K for the fiscal year ended December 27, 1997.

Form of YUM! Brands, Inc. Change in Control Severance Agreement, which is incorporated herein by reference from Exhibit 10.1
to Yum’s Report on Form 8-K filed on March 21, 2013.

YUM! Long Term Incentive Plan, as Amended and Restated effective as of May 20, 2016 as incorporated by reference from Form
DEF 14A filed on April 18, 2016.

YUM SharePower Plan, as effective October 7, 1997, and as amended through June 23, 2003, which is incorporated herein by
reference from Exhibit 10.23 to YUM’s Annual Report on Form 10-K for the fiscal year ended December 31, 2005.

Form of YUM Director Stock Option Award Agreement, which is incorporated herein by reference from Exhibit 10.25 to YUM’s
Quarterly Report on Form 10-Q for the quarter ended September 4, 2004.

Form of YUM 1999 Long Term Incentive Plan Award Agreement, which is incorporated herein by reference from Exhibit 10.26 to
YUM’s Quarterly Report on Form 10-Q for the quarter ended September 4, 2004.

Form of YUM 1999 Long Term Incentive Plan Award Agreement (2013) (Stock Options), which is incorporated herein by reference
from Exhibit 10.15.1 to YUM’s Quarterly Report on Form 10-Q for the quarter ended March 23, 2013.

Form of YUM 1999 Long Term Incentive Plan Award Agreement (2015) (Stock Options), which is incorporated herein by reference
from Exhibit 10.15.2 to YUM’s Annual Report on Form 10-K for the fiscal year ended December 27, 2014.

YUM! Brands, Inc. International Retirement Plan, as in effect January 1, 2005, which is incorporated herein by reference from
Exhibit 10.27 to YUM’s Annual Report on Form 10-K for the fiscal year ended December 25, 2004.

Form of 1999 Long Term Incentive Plan Award Agreement (Stock Appreciation Rights) which is incorporated by reference from
Exhibit 99.1 to YUM’s Report on Form 8-K as filed on January 30, 2006.

Form of YUM 1999 Long Term Incentive Plan Award Agreement (2013) (Stock Appreciation Rights), which is incorporated by
reference from Exhibit 10.18.1 to YUM’s Quarterly Report on Form 10-Q for the quarter ended March 23, 2013.

Form of YUM 1999 Long Term Incentive Plan Award Agreement (2015) (Stock Appreciation Rights), which is incorporated herein
by reference from Exhibit 10.18.2 to YUM’s Annual Report on Form 10-K for the fiscal year ended December 27, 2014.

YUM! Brands Leadership Retirement Plan, as in effect January 1, 2005, which is incorporated herein by reference from Exhibit
10.32 to YUM’s Quarterly Report on Form 10-Q for the quarter ended March 24, 2007.

YUM! Brands Leadership Retirement Plan, Plan Document for the 409A Program, as effective January 1, 2005, and as Amended
through December, 2009, which is incorporated by reference from Exhibit 10.21.1 to YUM’s Annual Report on Form 10-K for the
fiscal year ended December 26, 2009.

F
o
r
m
1
0
-
K

1999 Long Term Incentive Plan Award (Restricted Stock Unit Agreement) by and between the Company and David C. Novak,
dated as of January 24, 2008, which is incorporated herein by reference from Exhibit 10.33 to YUM’s Annual Report on Form
10-K for the fiscal year ended December 29, 2007.

YUM! Performance Share Plan, as amended and restated January 1, 2013, which is incorporated by reference from Exhibit 10.1
to YUM’s Quarterly Report on Form 10-Q for the quarter ended June 13, 2015.

YUM! Brands Third Country National Retirement Plan, as effective January 1, 2009, which is incorporated by reference from
Exhibit 10.25 to YUM’s Annual Report on Form 10-K for the fiscal year ended December 26, 2009.

2010 YUM! Brands Supplemental Long Term Disability Coverage Summary, as effective January 1, 2010, which is incorporated
by reference from Exhibit 10.26 to YUM’s Annual Report on Form 10-K for the fiscal year ended December 26, 2009.

1999 Long Term Incentive Plan Award (Restricted Stock Unit Agreement) by and between the Company and Jing-Shyh S. Su,
dated as of May 20, 2010, which is incorporated by reference from Exhibit 10.27 to YUM’s Annual Report on Form 10-K for the
fiscal year ended December 25, 2010.

1999 Long Term Incentive Plan Award (Stock Appreciation Rights) by and between the Company and David C. Novak, dated as
of February 6, 2015, which is incorporated herein by reference from Exhibit 10.27 to YUM’s Annual Report on Form 10-K for the
fiscal year ended December 27, 2014.

10.21†

YUM! Brands, Inc. Compensation Recovery Policy, Amended and Restated January 1, 2015, which is incorporated herein by
reference from Exhibit 10.28 to YUM’s Annual Report on Form 10-K for the fiscal year ended December 27, 2014.

YUM! BRANDS, INC. - 2016 Form 10-K 81

PART IV
ITEM 15 Exhibit Index

Exhibit
Number Description of Exhibits

10.22†

10.23†

10.24†

10.25

10.26

10.27

10.28

10.29

10.30

10.31

12.1

21.1

23.1

31.1

31.2

32.1

32.2

Retirement Agreement and General Release, dated August 13, 2015, by and between the Company and Jing-Shyh S. Su, which
is incorporated by reference from Exhibit 10.29 to YUM’s Quarterly Report on Form 10-Q for the quarter ended September 5,
2015.

Letter of Understanding dated December 7, 2015 by and between the Company and Patrick J. Grismer, which is incorporated by
reference from Exhibit 10.30 to YUM’s Annual Report on Form 10-K for the fiscal year ended December 31, 2015.

Letter of Understanding dated June 6, 2016 by and between the Company and David C. Novak, which is incorporated herein by
reference from Exhibit 10.31 to YUM’s Quarterly Report on Form 10-Q for the quarter ended June 11, 2016.

Indenture, dated as of June 16, 2016, by and among KFC Holding Co., Pizza Hut Holdings, LLC and Taco Bell of America, LLC,
as issuers, the Guarantors named therein and The Bank of New York Mellon Trust Company, N.A., as trustee, which is
incorporated herein by reference from Exhibit 4.1 to YUM’s Report on Form 8-K filed on June 21, 2016.

Base Indenture, dated as of May 11, 2016, between Taco Bell Funding, LLC, as issuer and Citibank, N.A., as trustee and
securities intermediary, which is incorporated herein by reference from Exhibit 4.1 to YUM’s Report on Form 8-K filed on May 16,
2016.

Series 2016-1 Supplement to Base Indenture dated as of May 11, 2016, by and between Taco Bell Funding, LLC, as issuer and
Citibank, N.A. as trustee and Series 2016-1 securities intermediary, which is incorporated herein by reference from Exhibit 4.2 to
YUM’s Report on Form 8-K filed on May 16, 2016.

Guarantee and Collateral Agreement, dated as of May 11, 2016, by Taco Bell Franchise Holder 1, LLC, Taco Bell Franchisor, LLC,
Taco Bell IP Holder, LLC and Taco Bell Franchisor Holdings, LLC in favor of Citibank, N.A., which is incorporated herein by
reference from Exhibit 10.2 to YUM’s Report on Form 8-K filed on May 16, 2016.

Management Agreement, dated as of May 11, 2016, among Taco Bell Funding, LLC, as issuer, Taco Bell Franchise Holder 1,
LLC, Taco Bell Franchisor, LLC, Taco Bell IP Holder, LLC, Taco Bell Franchisor Holdings, LLC, Citibank, N.A. and Taco Bell
Corp., as manager, which is incorporated herein by reference from Exhibit 10.3 to YUM’s Report on Form 8-K filed on May 16,
2016.

Master License Agreement, dated as of October 31, 2016, by and between Yum! Restaurants Asia Pte. Ltd. and Yum
Restaurants Consulting (Shanghai) Company Limited, which is incorporated herein by reference from Exhibit 10.1 to YUM’s
Report on Form 8-K filed on November 3, 2016.

Tax Matters Agreement, dated as of October 31, 2016, by and among YUM, Yum China Holdings, Inc. and Yum Restaurants
Consulting (Shanghai) Company Limited, which is incorporated herein by reference from Exhibit 10.2 to YUM’s Report on Form
8-K filed on November 3, 2016.

Computation of ratio of earnings to fixed charges.

Active Subsidiaries of YUM.

Consent of KPMG LLP.

Certification of the Chief Executive Officer pursuant to Rule 13a-14(a) of Securities Exchange Act of 1934, as adopted pursuant to
Section 302 of the Sarbanes-Oxley Act of 2002.

Certification of the Chief Financial Officer pursuant to Rule 13a-14(a) of Securities Exchange Act of 1934, as adopted pursuant to
Section 302 of the Sarbanes-Oxley Act of 2002.

Certification of the Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002.

Certification of the Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002.

101.INS

Instance Document—the instance document does not appear in the Interactive Data File because its XBRL tags are embedded
within the Inline XBRL document

K
-
0
1
m
r
o
F

101.SCH XBRL Taxonomy Extension Schema Document

101.CAL

XBRL Taxonomy Extension Calculation Linkbase Document

101.LAB

XBRL Taxonomy Extension Label Linkbase Document

101.PRE

XBRL Taxonomy Extension Presentation Linkbase Document

101.DEF

XBRL Taxonomy Extension Definition Linkbase Document

* Certain schedules and exhibits to this agreement have been omitted in accordance with Item 601(b)(2) of Regulation S-K. A copy of any omitted

schedules and/or exhibits will be furnished to the Securities and Exchange Commission upon request.
Indicates a management contract or compensatory plan.

†

82 YUM! BRANDS, INC. - 2016 Form 10-K

Cautionary Language Regarding
Forward-Looking Statements

the

under

Forward-Looking Statements. This report and any related
report may contain “forward-looking statements” within the
meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. We
forward-looking statements to be covered by the
intend all
safe harbor provisions of
the Private Securities Litigation
Reform Act of 1995. Forward-looking statements generally can
be identified by the fact that they do not relate strictly to
historical or current facts and by the use of forward-looking
words such as “expect,” “expectation,” “believe,” “anticipate,”
“may,” “could,” “intend,” “belief,” “plan,” “estimate,” “target,”
“predict,” “likely,” “seek,” “project,” “model,” “ongoing,” “will,”
“should,” “forecast,” “outlook” or similar terminology. These
statements are based on and reflect our current expectations,
estimates, assumptions and/or projections as well as our
perception of historical trends and current conditions, as well
factors that we believe are appropriate and
as other
Forward-looking
reasonable
circumstances.
statements are neither predictions nor guarantees of
future
events, circumstances or performance and are inherently
to known and unknown risks, uncertainties and
subject
assumptions that could cause our actual
results to differ
materially from those indicated by those statements. There can
be
estimates,
our
assumptions and/or projections, including with respect to the
future earnings and performance or capital structure of Yum!
Brands, will prove to be correct or
that any of our
expectations, estimates or projections will be achieved.
Numerous factors could cause our actual results and events to
differ materially from those expressed or implied by forward-
looking statements, including, without limitation: food safety
and food borne-illness issues; health concerns arising from
outbreaks of viruses or other diseases; changes in economic
and political conditions in countries and territories outside of
the U.S. where we operate; our ability to protect the integrity
and security of individually identifiable data of our customers
and employees; the impact of social media; our ability to
secure and maintain distribution and adequate supply to our
the success of our development strategy in
restaurants;
emerging markets; changes in commodity, labor and other
operating costs; the success of our franchisees and licensees;
pending or future litigation and legal claims or proceedings;
changes in or noncompliance with government regulations,
including labor standards and anti-bribery or anti-corruption
including disagreements with taxing
laws;

expectations,

tax matters,

assurance

that

no

authorities; consumer preferences and perceptions of our
brands; changes in consumer discretionary spending and
general economic conditions; competition within the retail food
industry; and risks relating to our significant amount of
indebtedness. In addition, other risks and uncertainties not
presently known to us or that we currently believe to be
immaterial could affect the accuracy of any such forward-
looking statements. All forward-looking statements should be
evaluated with the understanding of their inherent uncertainty.
The forward-looking statements included in this report are only
this report and we disclaim any
made as of
obligation to publicly update any forward-looking statement to
reflect subsequent events or circumstances. You should
filings with the Securities and Exchange
consult our
Commission (including the information set
forth under the
captions “Risk Factors” and “Forward-Looking Statements” in
our most recently filed Annual Report on Form 10-K and
Quarterly Report on Form 10-Q)
for additional detail about
factors that could affect our financial and other results.

the date of

Trademarks and Brands. We use “Yum! Brands” and the Yum!
logo as our
trademarks. Product names and services
appearing in this report are trademarks of Yum! Brands, Inc. or
its subsidiaries. This report also may refer to brand names,
trademarks, service marks and trade names of other
companies and organizations, and these brand names,
trademarks, service marks and trade names are the property
of their respective owners.

Market and Industry Data. Unless we indicate otherwise, we
base the information concerning our industry contained in this
report on our general knowledge of and expectations
concerning the industry. Our market position and market share
is based on our estimates using data from various industry
sources and assumptions that we believe to be reasonable
based on our knowledge of
the industry. We have not
independently verified the data obtained from these sources
and cannot
accuracy or
completeness.

the data’s

you of

assure

Non-GAAP Measures. This report includes certain non-GAAP
financial measures. Reconciliation of these non-GAAP financial
measures to the most directly comparable GAAP measures
are included on our website at http://www.yum.com/
Investors are urged to consider carefully the
investors.
comparable GAAP measures and reconciliations.

Shareholder Information

Inquiries Regarding Your YUM Holdings

REGISTERED SHAREHOLDERS (those who hold YUM
shares in their own names) should address communications
concerning statements, address changes, lost certificates and
other administrative matters to:

BENEFICIAL SHAREHOLDERS (those who hold YUM shares
in the name of a bank or broker) should direct communications
about all administrative matters related to their accounts to
their stockbroker.

American Stock Transfer & Trust Company, LLC
Operations Center
6201 15th Avenue
Brooklyn, NY 11219
Phone: (888) 439-4986
International: (718) 921-8124
www.astfinancial.com

In all correspondence or phone inquiries, please provide your
name and your YUM account number if you know it.

REGISTERED SHAREHOLDERS can access their accounts
and complete the following functions online at the website of
American Stock
(“AST”):
www.amstock.com.

Transfer & Trust Company

• Access account balance and other general account

information

• Change an account’s mailing address

• View a detailed list of holdings represented by certificates

and the identifying certificate numbers

• Request a certificate for shares held at AST

• Replace a lost or stolen certificate

• Retrieve a duplicate Form 1099-B

• Purchase shares of YUM through the Company’s Direct

Stock Purchase Plan

• Sell shares held at AST

Access accounts online at the following URL:

https://secure.amstock.com/Shareholder/sh_login.asp.
Your
account number and social security number are required. If you
do not know your account number, please call AST at
(888) 439-4986.

LONG TERM INCENTIVE PLAN (LTIP) PARTICIPANTS
(employees with rights to LTIP and YUMBUCKS stock
appreciation rights grants) should address all questions
regarding their accounts, outstanding stock appreciation rights
grants or shares received through stock appreciation right
exercises to:

Merrill Lynch
Equity Award Services
1400 American Blvd.
Mail Stop # NJ2-140-03-40
Pennington, NJ 08534
Phone: (888) 986-4321 (U.S., Puerto Rico and Canada)

(609) 818-8156 (all other locations)

In all correspondence, please provide the last 4 digits of your
account number, your address, your telephone number and
indicate that your
inquiry relates to YUM holdings. For
telephone inquiries, please have a copy of your most recent
statement available.

EMPLOYEE BENEFIT PLAN PARTICIPANTS
Capital Stock Purchase Program (888) 439-4986

YUM Savings Center (888) 875-4015
YUM Savings Center (904) 791-2005 (outside U.S.)

P.O. Box 5166
Boston, MA 02206-5166

Please have a copy of your most recent statement available
when calling. Press 0#0# for a customer service representative
and give the representative the name of the plan.

Shareholder Services

DIRECT STOCK PURCHASE PLAN

INDEPENDENT AUDITORS

A prospectus and a brochure explaining this convenient plan
are available from our transfer agent:

American Stock Transfer & Trust Company, LLC
P.O. Box 922
Wall Street Station
New York, NY 10269-0560
Attn: Plan Administration Dept.
Phone: (888) 439-4986

FINANCIAL AND OTHER INFORMATION

KPMG, LLC
400 West Market Street, Suite 2600
Louisville, Kentucky 40202
Phone: (502) 587-0535

STOCK TRADING SYMBOL-YUM

The New York Stock Exchange is the principal market for YUM
Common Stock, which trades under the symbol YUM.

financial

Securities analysts, portfolio managers, representatives
of
individuals with
questions regarding YUM’s performance are invited to
contact:

institutions and other

Mr. Keith Siegner
Vice President, Investor Relations,
Corporate Strategy & Treasurer
Yum! Brands, Inc.
1900 Colonel Sanders Lane
Louisville, KY 40213
Phone: (888) 298-6986

Franchise Inquiries

ONLINE FRANCHISE INFORMATION
Information about potential franchise opportunities is available
at www.yumfranchises.com

YUM’s Annual Report contains many of
the valuable
trademarks owned and used by YUM and its subsidiaries and
affiliates in the United States and worldwide.

BOARD OF DIRECTORS

Greg Creed 59
Chief Executive Officer,
Yum! Brands, Inc.

Paget L. Alves 62
Former Chief Sales Officer,
Sprint Corporation

Michael J. Cavanagh 51
Senior Executive Vice President and
Chief Financial Officer,
Comcast Corporation

Brian C. Cornell 58
Chairman and Chief Executive Officer,
Target Corporation

Mirian M. Graddick-Weir 62
Executive Vice President Human Resources,
Merck & Co., Inc.

Thomas C. Nelson 54
Chairman, Chief Executive Officer and President,
National Gypsum Company

P. Justin Skala 57
Chief Operating Officer of North America,
Europe, Africa/Eurasia and Global Sustainability,
Colgate-Palmolive Company

Elane B. Stock 52
Former Group President,
Kimberly-Clark International

Robert D. Walter 71
Non-Executive Chairman,
Founder and Retired Chairman/CEO,
Cardinal Health, Inc.

SENIOR OFFICERS

Greg Creed 59
Chief Executive Officer,
Yum! Brands, Inc.

Roger Eaton 56
Chief Executive Officer, KFC

David W. Gibbs 54
President and Chief Financial Officer,
Yum! Brands, Inc.

Marc L. Kesselman 45
General Counsel, Corporate Secretary and
Chief Government Affairs Officer,
Yum! Brands, Inc.

Brian R. Niccol 43
Chief Executive Officer, Taco Bell

David E. Russell 47
Vice President, Finance and Corporate Controller,
Yum! Brands, Inc.

Keith Siegner 42
Vice President, Investor Relations, Corporate Strategy
and Treasurer,
Yum! Brands, Inc.

Tracy Skeans 44
Chief Transformation and People Officer,
Yum! Brands, Inc.

Yum! Brands, Inc., trades under the symbol YUM and is proud to meet the listing requirements of the NYSE, the world’s leading equities market.
Yum! Brands, Inc., trades under the symbol YUM and is proud to meet the listing requirements of the NYSE, the world’s leading equities market.