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Zebra

zbra · NASDAQ Technology
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Ticker zbra
Exchange NASDAQ
Sector Technology
Industry Communication Equipment
Employees 5001-10,000
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FY1999 Annual Report · Zebra
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About The Company

Zebra Technologies Corporation is

the leading worldwide manufacturer

of bar code labeling solutions and a

leading provider of instant-issuance

plastic card printers. We distribute our

on-demand bar code label printers,

plastic card printers, secure ID printing

systems, software and related supplies

under the Zebra and Eltron brand

names to users in more than 90

countries. Our products are used in

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Getting Results

continuing operations

69,632

(In thousands, except per 
share data and percentages)

Operating Results

Net sales

Gross profit

Operating income

Income from 

Diluted earnings per

share from continuing 
operations

Capitalization

Cash and cash equivalents
and investments and 
marketable securities

Working capital

Total assets

1999

% change

1998

% change

1997

$398,517

18.6%

$335,983

13.1%

$297,100

202,389

102,902

29.9

67.0

73.8

155,810

61,636

8.4

(13.5)

143,708

71,262

40,069

(26.4)

54,447

2.21

71.3

1.29

(25.9)

1.74

$235,568

302,804

394,643

$162,668

229,688

310,002

270,884

$139,320

209,862

270,447

236,220

high-growth automatic identification

Total shareholders’ equity

349,307

applications that improve quality

and productivity. We count among

our customers more than 70 percent

of the FORTUNE 500. 

 
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$60

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1999

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1999

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1998

1999

Net  Sales

Earnings  Per  Share*

Free  Cash  Flow

Shareholder  Value

Record Sales

Record Earnings per Share

Record Free Cash Flow

Record Shareholder Value

In 1999, Zebra’s net sales increased

Earnings (excluding merger costs)

18.6% to $398.5 million. Net

sales have increased every year

rose 47.5% to $2.34 per share in

1999. Consistent with our sales

and, over the past five years, have

growth, our earnings per share have

increased at a compound average

increased at an average annual rate

annual rate of 23.9%.

of 23.0% over the past five years.

A consistent producer of free
cash flow, Zebra generated a
record $62.1 million in free
cash in 1999 and ended the
year with $236 million in cash
and investments.

Investor recognition of our leading

market position, record financial

results, and opportunities for

further growth led to record stock

prices for Zebra and a doubling of

our market capitalization in 1999.

* Excludes merger costs and 

other one-time items.

Our goal is clear global 

Leadership

leadership in our target markets.

1

 
 
 
 
The Cless Technology Center

In 1999, Zebra dedicated the Cless

Technology Center. Named in honor of

Zebra co-founder Gerhard (Gary) Cless,

this 59,000-square-foot facility is the

new home of our Vernon Hills engineering

department. A noticeable feature in the

CTC is a leaping frog carved on many of

the chairs. This whimsical motif reminds

us of one of Gary’s favorite stories. In it,

two frogs were trapped in separate jugs

of cream. One frog, seeing no hope of

escape, gave up and died. The other did

not give up; he paddled so hard that he

turned the cream into butter. When the

lid was opened, he leaped out and went

on to live a long life. This tale illustrates

Zebra’s undying spirit and our commit-

ment to developing innovative products

that meet the needs of our customers.  

2

Edward Kaplan Chairman and Chief Executive Officer

We are extremely pleased with Zebra’s 

financial performance in 1999. As important,

Zebra is well positioned to capture further

growth opportunities in 2000 and beyond.

To  Our  Shareholders:

Last year I shared with you a vision
of increased sales growth and prof-
itability resulting from our merger with
Eltron International in October 1998.
I am pleased to report that in 1999
Zebra turned this vision into reality. 

Our Number One goal in 1999 was the
successful integration of Eltron. During
the year, we worked to capture the
merger’s growth opportunities of an
expanded product line, further channel
development, and entry into new
markets. We organized our Bar Code
Labeling Solutions and Plastic Card
Printer business units to focus on their
markets, with their own resources,
strong leadership, and abundant
growth opportunities. Other efforts
reduced product costs, eliminated
duplicate functions, and leveraged
global channel partnerships. 

Our record financial results for 1999
reflect the tremendous success of
our integration efforts. Net sales of
$398.5 million advanced 18.6%. Profit
margins set new records. Net income,
excluding merger costs, increased
47.5% to $73.7 million, or $2.34 per
share. In addition, free cash flow

more than doubled to $62.1 million,
and we ended the year with $236
million in cash and investments.
Investors recognized these strong
results and more than doubled the
market capitalization of Zebra to
nearly $2 billion by the end of 1999.  

As impressive as these results are,
Zebra is now well positioned to
capture further growth opportunities
in 2000 and beyond. This year, we
intend to leverage on our extraordi-
nary financial and market strength
to increase market share in bar code
labeling solutions and to continue
the rapid growth of our plastic card
printer business. We also expect
acquisitions to play an important
role in building our business units,
aided by our strong cash position. 

Our growth plan calls for a continuous
stream of innovative new products
and solutions to capitalize on the
applications developing with new tech-
nologies. Supply chain logistics, small
package delivery, and e-commerce
fulfillment are just some of the
markets where the Internet and
technological advances create an
ever-increasing array of exciting
opportunities for Zebra. In addition,

emerging wireless applications are
spurring opportunities for portable
printing applications. Heightened
global concern for security is driving
demand for instant-issuance plastic
card printers. 

For e-commerce, bar code labeling
is essential for efficient package
shipping and tracking from the point
of origin to the customer. We see
businesses shipping more small pack-
ages, in part because of e-commerce,
and Zebra is the largest provider of
bar code label printers to the small
package delivery industry. 

The convergence of computing and
wireless technologies enables mobile
computing devices to communicate
with corporate networks and the
Internet. Realizing the power of this
trend, we view portable printer
products as an outstanding growth
opportunity. We are enhancing printer
connectivity and wireless capabilities
to improve worker productivity in
warehousing and distribution, in-store
retail, and non-retail receipt printing.

We are also leading the development
of radio frequency identification. We
are extending our technology with new
products that simultaneously print
bar codes and encode chip-embedded

smart labels for use in emerging
applications in package sortation
and equipment tracking. 

Instant-issuance plastic card printing
is benefiting from new products and
expanding worldwide distribution.
With our digital printing technology,
we are rapidly increasing our installed
base in access control, driver’s license,
and personal identification applications. 

We are genuinely excited about our
growth prospects, because Zebra is
uniquely positioned to extend its
leading position in high-growth mar-
kets. We are tapping global opportu-
nities with the industry’s broadest
product line and strongest channels.
New OEM and key account relation-
ships, and new business alliances, are
benefiting both business units as well.  

We have a great plan in place for
2000 and great people to carry it out.
We look forward to leveraging on our
market strength to deliver further
increases in the value of your invest-
ment in Zebra. I am very optimistic
about our future and look forward
to another excellent year. 

Edward Kaplan
Chairman and Chief Executive Officer

3

Desktop 
printers

Mid-range 
printers

High 
performance
printers

Bar code labeling solutions1Zebra Technologies Corporation

accessories, Zebra’s printing solutions

range of on-demand thermal printers

application needs and requirements.

manufactures the industry’s broadest

for automatic identification solu-

tions. With supplies, software and

fulfill a multitude of business

Portable 
printers

Print engines

Zebra is the only company that offers a full line of bar code label printers across five

categories. Together, Zebra- and Eltron-brand bar code label printers cover the entire range

of business conditions, from mission-critical manufacturing to distributed office desktop

use. Our product breadth, combined with a worldwide network of channel partners,

strategically position Zebra to succeed with our aggressive growth plan of extending our

leadership position by increasing market share in established and emerging markets.

Supplies
and Software

4

Instant issuance plastic card printers

We

a r e  s e e i n g

dramatic  growth  for

our instant issuance plastic card

printers.  Eltron  plastic  card  printers  allow

users to create digital personalized cards on demand,

right at the point of issuance. Combining a lower cost with the

ability to tailor identification technology to an application and the

capability to issue a fully customized identification card in mere seconds is making

Eltron  the  card  printer  of  choice.  Our  commitment  to  developing  innovative  products  that

deliver  higher  performance  and  better

value, the increasing number of our 

worldwide channel partners and the rapid

adoption of new technology support this

rapidly growing area of our business.

2002

2001

2000

5

Driving Growth

The global movement toward   quality and productivity

Beyond our traditional markets of manufacturing and warehousing/

improvement is driving the rapid growth for our bar code

in small package delivery, supply chain management, e-commerce

distribution, we are capitalizing on the expanding auto ID printing needs

fulfillment, personal identification, and other high-growth applications. 

labeling solutions and instant issuance plastic card printers. 

Efficiency

Durability

Commerce today demands ever-increasing speed and

efficiency in the delivery of goods and services. Zebra’s

bar code labeling solutions enhance performance in every

step of the supply chain — from production and inventory,

to shipping, receiving and tracking, and ultimately, to

delivery of the product.  

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Extreme labeling applications, such as high-temperature

solder baths for PC boards and hazardous chemical container

identification, are easily served with our specialized

labeling materials and bar code label printers. The durability

of labels under the most challenging conditions improves

the quality of production processes and helps customers

meet stringent compliance labeling requirements.  

M A N U F A C T U R I N G

6

 
 
Security

Accuracy 

The safety of people, assets, and premises are challenges

for all businesses and organizations. Zebra’s instant-

issuance card printers are addressing a rapidly growing

number of applications, including driver’s licenses, student

and employee identification, electronic purse, and high-

security access control. Immediate photo personalization

combines with magnetic stripes, smart card chips, linear

and 2-D bar codes, and hologram laminate overlays to

deliver the optimal identification solution. 

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A quick scan of a crisply printed bar code increases 

data-collection accuracy and procedural efficiency while

decreasing operational costs. Health care professionals

increasingly depend on the accuracy that bar codes

provide to materially reduce potentially life-threatening

errors in specimen handling, patient tracking, therapy

delivery, and other clinical and laboratory procedures.  

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Opportunities NewTechnology

New

By staying at the forefront of new auto-identification trends, innovations and

applications, Zebra’s growth remains on target. Our products, technology and

powerful alliances strengthen our move into new, high-growth markets as well as

help us gain market share where we already hold the clear leadership position.

As e-commerce is
generating an increasing
number of small package
shipments, our bar code
labeling solutions are a
key component of the 
e-commerce infrastructure.
Worldwide distribution,
fulfillment operations, 
and on-line/Internet
tracking require the
efficiency and accuracy
provided by barcoding
and auto ID technologies.

Portable printing is one
of our industry’s fastest
growing segments. Zebra
is strategically positioned
for leadership, as new
opportunities for distrib-
uted printing applications
develop for shipping and
receiving, in-store retail and
non-retail receipt printing. 

8

E-Commerce
E-Commerce

Government
Government

Portable Printing
Portable Printing

E R P
E R P

Eltron card printers
continue to win contracts
for driver’s licenses and
government security cards
around the globe. Our
participation in the Defense
Department’s AIT II contract
is only the beginning 
of federal government
opportunities. To capture
these opportunities, we
expanded our sales pres-
ence in Washington, D.C.

New software solutions
integrate Zebra bar 
code label printers into
enterprise-wide resource
planning, warehouse and
other resource manage-
ment systems. We are
strengthening Zebra’s
market position by build-
ing relationships with key
software integrators and
companies such as SAP,
BaaN, and J. D. Edwards.  

R a d i o   F r e q u e n c y   I d e n t i f i c a t i o n  

In 1999, we established a leadership role

with the industry’s first printer/encoder,

which simultaneously prints a bar code

label and encodes an embedded RFID

chip. Smart labels offer advantages over

traditional bar codes where it is not

possible to achieve line-of-sight between

label and scanner. Working with several

beta site partners, we have developed

RFID printer/encoders that will meet the

needs of users who incorporate RFID

technology into their applications.

C o n n e c t i v i t y   a n d   W i r e l e s s

As wireless communication evolves,

Zebra will be on the cutting edge with

the most comprehensive package of

connectivity solutions. We are developing

new technologies and strong associations

to add value to our printers by eliminat-

ing the need for hard network wiring.

Examples of our leadership include radio

frequency connectivity and web-enabled

printers, which permit on-site or remote

printer configuration, instant error mes-

saging and plug-and-play compatibility

with hand-held data terminals.  

5 year

Financial Review

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

(In thousands, except per share amounts)
Year Ended December 31, 

Consolidated statements 
of earnings data

Net sales  

Cost of sales 

Gross profit  

1999 

1998 

1997 
(1)

1996 
(1)

1995 
(1)

$ 398,517

$ 335,983

$ 297,100

$ 252,487

$ 200,319  

196,128

180,173 

153,392

135,474 

106,365  

202,389

155,810

143,708

117,013 

93,954  

Total operating expenses  

99,487(2) 

94,174(2) 

72,446

62,880(4) 

43,328

Operating income 

102,902(2)

61,636(2)

71,262 

54,133(4)

50,626  

Income from continuing  

operations before income taxes

108,800(2)

65,021(2)

85,225(3)

60,703(4)

Income from continuing operations 

69,632(2)

40,069(2)

54,447(3)

37,952(4)

56,185

36,693

Earnings per share from continuing operations 

Basic   

Diluted 

$

$

2.23(2)

2.21(2)

$

$

1.30(2)

1.29(2)

$

$

1.76(3)

1.74(3)

$

$

1.24(4)

1.21(4)

$

$

1.22     

1.19         

Weighted average shares outstanding

Basic   

Diluted 

31,175

31,521

30,919

31,176

30,897

31,380

30,696

31,269

30,128     

30,780         

(In thousands)
December 31, 

Consolidated balance sheet data

Cash and cash equivalents and 

investments and marketable securities

$ 235,568

$ 162,668

$ 139,320

$ 103,777

$ 88,139

Working capital  

Total assets 

Long-term obligations  

Shareholders’ equity 

302,804

229,688

209,862

164,678 

131,369  

394,643

310,002

270,447

218,631 

176,695  

664

36

314

3,137 

2,928  

349,307

270,884

236,220

184,007 

144,391  

(1) Revised to reflect the discontinuance of operations of Zebra Technologies VTI, which was acquired by the Company in July 1995. 

(2) Includes a pretax charge for merger costs of $6,341 in 1999 and $8,080 in 1998 relating to the merger with Eltron International, Inc.

(3) Includes a one-time pretax gain of $5,458 from the sale of Zebra’s investment in Norand Corporation common stock. 

(4) Reflects a pretax charge for acquired in-process technology of $1,117 relating to the Company’s acquisition of Fenestra Computer Services and 

$2,500 relating to the Company’s acquisition of Privilege, S.A. 

9

Management’s

Discussion and Analysis of Financial Condition and Results of Operations 

General

On October 28, 1998, the Company merged with Eltron

International, Inc. This transaction has been accounted

for as a pooling of interests for financial reporting

purposes. All financial statements for periods presented

prior to the merger have been restated to give effect

to the combination. 

In the fourth quarter of 1998, the Company recorded

one-time charges totaling $13,161,000 related to the

merger with Eltron. Of this amount, $8,080,000 is report-

ed separately as Merger Costs and consists of fees for

accountants, attorneys, consultants, and investment

Comparison of Years Ended 
December 31, 1999 and 1998

Net sales increased 18.6% in 1999 to $398,517,000

from $335,983,000 in 1998. Unit growth in hardware

(printers and replacement parts) principally drove

sales growth. Product mix changes lowered the

average unit price for printers, since volume in lower-

priced models increased faster than in higher-priced

models. Hardware sales increased 21.0% to 80.6% of

net sales, and supplies sales increased 10.9% to 17.3%

of net sales. The remaining 2.0% of net sales consisted

of service and software revenue. 

increase in gross profit margin was primarily due to

better overhead utilization, as the increased sales

volume was produced through roughly the same

amount of fixed assets, as well as lower product

component costs. Average unit costs deteriorated

slightly, primarily because of changes in the mix of

products sold toward shipments of relatively larger

volumes of lowered priced printers. 

Selling and marketing expenses increased 10.8% to

$39,930,000 from $36,052,000. As a percentage of net

sales, selling and marketing expenses decreased to

10.0% from 10.7%. Excluding one-time charges of

bankers, as well as provisions for facilities consolidation

Both North American and international sales increased

$242,000 related to the Eltron merger, selling and

and severance costs. The balance of $5,081,000 relates

at the same 18.6% rate. International sales increased

marketing expenses for 1998 would have been

to adjustments to bring the former Eltron operations into

to $159,769,000 from $134,723,000 and accounted for

$35,810,000, or 10.7% of net sales. Excluding the effect

conformance with Zebra’s accounting policies and to

40.1% of net sales in both 1999 and 1998. 

of merger costs, the higher selling and marketing

eliminate certain duplicate assets. These adjustments,

expenses in 1999 resulted from higher co-op and other

which are reported within Cost of Sales and Operating

Gross profit increased 29.9% to $202,389,000 for 1999

business development expenses and higher staffing

Expenses as described below, include increases to

from $155,810,000 for 1998. As a percentage of net

levels to support the increased levels of business. 

inventory and bad debt reserves and the expensing of

sales, gross profit increased 4.4 percentage points to

certain duplicate fixed assets. For 1999, charges related

50.8% from 46.4%. Gross profit for 1998 was affected

Research and development expenses for 1999

to the Eltron merger totaled $6,341,000, which was all

by $3,485,000 in one-time adjustments to cost of

increased 2.7% to $22,007,000, or 5.5% of net sales,

reported as Merger Costs. These costs, which could not

goods sold related to the Eltron merger. Excluding

from $21,428,000, or 6.4% of net sales, for 1998.

be provided for at the time of the merger, include expen-

this one-time charge, gross profit for 1998 would have

Research and development expenses for 1998 included

ditures on consulting fees, as well as personnel-related

been $159,295,000, or 47.4% of net sales. Excluding

$175,000 in one-time charges related to the Eltron

expenses for relocation, severance, and recruitment.

the effect of merger costs on 1998 gross profit, the

merger. Excluding these one-time charges, research

10

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

and development expenses for 1998 would have been

Investment income increased to $8,732,000 from

47.3% to $115,141,000 in 1999 from $78,182,000 

$21,253,000, or 6.3% of net sales. For 1999, lower

$4,005,000. The increase was principally due to higher

in 1998. 

business development expenses partially offset higher

invested balances and a more normalized return on

expenses for increased staffing levels and outside

the Company’s investment portfolio during 1999,

The effective income tax rate for 1999 was 36.0%,

professional services. 

compared with the loss resulting from the unusually

compared with 38.4% for 1998. The provision for

General and administrative expenses increased by

half of 1998. During the fourth quarter of 1998, the

in certain merger-related costs, which are not

9.1% to $31,209,000 from $28,614,000. As a percent-

Company took steps to reduce its investment portfolio’s

deductible for income tax purposes. Excluding these

age of net sales, general and administrative expenses

exposure to market volatility.

costs, the Company’s effective tax rate for 1998

high volatility in the capital markets during the second

income taxes for 1998 includes the effect of $2,875,000

decreased to 7.8% from 8.5%. Excluding $1,178,000

would have been 36.8%. 

in one-time charges related to the Eltron merger,

Other expense for 1999 totaled $2,625,000, compared

1998 general and administrative expenses were

with $195,000 for 1998. The expense increase was

Income from continuing operations for 1999 was

$27,436,000, or 8.2% of net sales. For 1999, higher

principally due to certain one-time items recorded

$69,632,000, or $2.21 per diluted share. For 1998,

expenses related to increased staffing levels and

during the third quarter of 1999, including a settlement

income from continuing operations was $40,069,000,

information technology operations were partially

for claims prior to any litigation that was unrelated to

or $1.29 per diluted share. Excluding the effects of

offset by lower expenditures for outside consulting

the Company’s operations. Other expense also includes

merger expenses, income from continuing operations

and other professional services. 

a revaluation of the Company’s euro- and deutsche

for 1999 was $73,691,000, or $2.34 per diluted share,

mark-denominated receivables and cash balances as

up 49.1% from $49,420,000, or $1.59 per diluted

In 1999, the Company incurred $6,341,000 in costs

a result of the relative strength of the pound sterling

share, for 1998.  

related to the Eltron merger for consulting fees as

versus both the euro and deutsche mark in the

well as personnel-related expenses for relocation,

fourth quarter of 1999. 

severance, and recruitment. For 1998, the Company

Comparison of Years Ended 
December 31, 1998 and 1997

incurred $8,080,000 in merger-related costs for

Income from continuing operations before income

Net sales increased 13.1% in 1998 to $335,983,000

accounting, legal, investment banking, and consulting

taxes increased 67.3% to $108,800,000 from

from $297,100,000 in 1997. Unit growth in hardware

fees, as well as provisions for facilities consolidation

$65,021,000. Excluding merger-related charges of

(printers and replacement parts) principally drove

and severance. The Company expects to incur merger

$6,341,000 in 1999 and $13,161,000 in 1998, income

sales growth. Product mix changes lowered the

costs through the second quarter of 2000.  

from continuing operations before taxes increased

average unit price for printers, since volume in

11

lower-priced models increased faster than higher-

Selling and marketing expenses of $36,052,000

administrative expenses were $27,436,000, or 8.2%

priced models. Hardware sales increased 18.5% to

increased 9.2% from $33,017,000. As a percentage of

of net sales. In 1998, the Company incurred higher

79.4% of net sales, and supplies sales increased

net sales, selling and marketing expenses decreased

personnel costs related to increased staffing levels.

5.4% to 18.6% of net sales. The remaining 2.0% of

to 10.7% from 11.1%. Excluding $242,000 in one-time

Depreciation and other expenses also increased, as

net sales consisted of service and software revenue. 

charges related to the Eltron merger, selling and

Zebra’s Baan ERP system became active during the

marketing expenses for 1998 would have been

second quarter of 1998. 

International sales increased 8.5% to $136,128,000

$35,810,000, or 10.7% of net sales. During 1998, the

from $125,411,000 and accounted for 40.5% of net

Company increased staff levels to support anticipated

In 1998, the Company incurred $8,080,000 in costs

sales in 1998, compared with 42.2% of net sales in

higher levels of business. Higher personnel-related

related to the Eltron merger. These merger costs

1997. The decrease in the percentage of international

expenses and depreciation were partially offset by

include accounting, legal, investment banking, and

sales is principally due to higher sales growth to

lower advertising and trade show expenses. 

consulting fees, as well as provisions for facilities

North American customers combined with a decline

consolidation and severance. 

in sales to the Asia-Pacific region. 

Research and development expenses for 1998 totaled

$21,428,000, or 6.4% of net sales, compared with

Other income decreased to $3,385,000 from $13,963,000,

Gross profit increased 8.4% to $155,810,000 from

$17,911,000, or 6.0% of net sales, for 1997. Excluding

including investment income of $4,005,000 compared

$143,708,000 for 1997. As a percentage of net sales,

$175,000 in one-time charges related to the Eltron

with $13,520,000. During the second half of 1998,

gross profit decreased 2.0 percentage points to 46.4%

merger, research and development expenses for 1998

net investment income declined because of financial

from 48.4%. Excluding $3,485,000 in one-time

would have been $21,253,000, or 6.3% of net sales.

market volatility. In addition, investment income for

charges related to the Eltron merger, gross profit for

Higher personnel-related expenses and prototype work

1997 includes a one-time pretax investment gain of

1998 would have been $159,295,000, or 47.4% of net

related to new product development were primarily

$5,458,000, which was recognized in the first quarter

sales. The decline in gross profit margin was also

responsible for the increase. 

of 1997. This one-time gain resulted from the sale

due to an unfavorable shift in product mix toward

by the Company of 350,000 shares of Norand

lower margin printers. 

General and administrative expenses increased by

Corporation common stock. Excluding this gain,

33.0% to $28,614,000 from $21,518,000. As a percentage

investment income for 1997 would have been

of net sales, general and administrative expenses

$8,062,000. During the fourth quarter of 1998, the

increased to 8.5% from 7.2%. Excluding $1,178,000

Company took steps to reduce its investment

in one-time merger charges, 1998 general and

portfolio’s exposure to market volatility. 

12

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

Income from continuing operations before income

Discontinued Operations

Rate (LIBOR), at the Company’s discretion. As of

taxes was $65,021,000, compared with $85,225,000,

During 1997, the Company decided to discontinue the

December 31, 1999, the Company had borrowings of

a decrease of $20,204,000, or 23.7%. Excluding the

operations of its Zebra Technologies VTI subsidiary

$176,959 outstanding under its lines of credit.  

$13,161,000 in merger-related charges in 1998 and

(Zebra VTI), which developed bar code label design

the one-time investment gain recognized in the first

software targeted at the small business market and

Capital expenditures were $12,445,000 in 1999,

quarter of 1997, income from continuing operations

distributed through PC distributors and catalogs. A

$25,615,000 in 1998 and $10,241,000 in 1997. In 1998,

before taxes declined 2.0% to $78,182,000 in 1998

one-time charge of $2,363,000, net of applicable tax

capital expenditures included purchases of new

from $79,767,000 in 1997. 

benefit, was recorded in the second quarter of 1997

manufacturing and distribution facilities in Camarillo,

to cover expected product returns, provisions for

California (acquired in conjunction with the Eltron

The effective income tax rate for 1998 was 38.4%,

slow-moving and obsolete inventory, estimated

merger), and Preston, United Kingdom, as well as

compared with 36.1% for 1997. The provision for

contingent liabilities, and the write-off of remaining

expenditures on computer hardware and software,

income taxes for 1998 includes the effect of $2,875,000

goodwill and other intangible assets. Remaining

including the Company’s new enterprise-wide resource

in certain merger-related costs, which are not

business records and assets were transferred to other

planning (ERP) system. Management believes that

deductible for income tax purposes. Excluding these

portions of the Company. 

existing capital resources and funds generated from

effects, the Company’s effective tax rate for 1998

operations are sufficient to finance anticipated

would have been 36.8%. 

Liquidity and Capital Resources

capital requirements. 

Internally generated funds from operations are the

Income from continuing operations for 1998 was

primary source of liquidity for the Company. As of

Recently Issued Accounting Pronouncements

$40,069,000, or $1.29 per diluted share. Excluding

December 31, 1999, the Company had $235,568,000

In June 1998, the Financial Accounting Standards

charges related to the Eltron merger, income from

in cash and marketable securities, compared with

Board issued Statement of Financial Accounting

continuing operations for 1998 was $49,420,000, or

$162,668,000 at the end of 1998. 

Standards No. 133 (SFAS 133), Accounting for

$1.59 per diluted share, compared with $54,447,000,

Derivative Instruments and Hedging Activities, as

or $1.74 per diluted share, for 1997. 

The Company has a $6,000,000 unsecured line of

amended by SFAS No. 137, Accounting for Derivative

credit plus an additional $4,000,000 unsecured

Instruments and Hedging Activities—Deferral of the

revocable line of credit with its bank. These credit

Effective Date of FASB Statement No. 133, which is

facilities are priced at either the prime rate or 100

basis points over the London Interbank Offered

13

effective for all fiscal quarters of all fiscal years

Zebra has experienced no interruptions in its

Safe Harbor

beginning after June 15, 2000. SFAS 133 establishes

business because of Y2K and is not aware of any

Forward-looking statements contained in this document

a comprehensive standard for the recognition and

significant problems being experienced by its

are subject to the safe harbor created by the Private

measurement of derivative instruments and hedging

customers or suppliers that would have a negative

Securities Litigation Reform Act of 1995 and are

activities. This pronouncement will require the

impact on the Company. There can be no assurance,

highly dependent upon a variety of important factors

Company to recognize derivatives on its balance

however, that unexpected difficulties related to Y2K

which could cause actual results to differ materially

sheet at fair value. Changes in the fair values of

compliance at the Company, its customers, or its

from those reflected in such forward looking state-

derivatives that qualify as cash flow hedges will be

suppliers will not occur. Such unexpected difficul-

ments. These factors include market acceptance of

recognized in other comprehensive income until

ties could have a material adverse effect on the

the Company’s products and competitors’ product

the hedged item is recognized in earnings. The

Company. Through December 31, 1999, the Company

offerings. Profits will be affected by the Company’s

Company expects that this new standard will not

estimates that it spent approximately $400,000 on

ability to control manufacturing and operating costs.

have a significant effect on its results of operations. 

Y2K compliance for software testing and modifica-

Due to the Company’s large investment portfolio,

tions or upgrades. These funds exclude regular

interest rate and financial market conditions will also

Year 2000 Considerations

upgrades to computer systems and technical

have an impact on results. Foreign exchange rates

The Company conducted a program to bring its

infrastructure to meet the Company’s information

will have an effect on financial results because of the

internal systems and products into Year 2000 (Y2K)

technology requirements.  

large percentage of the Company’s international

compliance. This program included upgrades to

operations. When used in this document, the words

internal computer systems and technical infrastruc-

Significant Customers

“anticipate,” “believe,” “estimate,” and “expect”

ture, as well as a review of the Company’s product

For the year ended December 31, 1999, no

and similar expressions as they relate to the

lines to bring them into Y2K compliance. In addition,

customer accounted for 10.0% or more of net sales.

Company or its management are intended to identify

the Company surveyed its significant suppliers to

Two customers accounted for more than 10% of

such forward-looking statements. Readers of this

determine their ability to provide necessary products

net sales in at least one of the years ended

document are referred to prior filings with the

and services that are critical to business continuation

December 31, 1998 and 1997. The Peak Technologies

Securities and Exchange Commission, for further

through Y2K.

Group, Inc., represented 10.9% of net sales in 1997.

discussions of issues that could affect the Company’s

United Parcel Service represented 10.3% of net

future results. 

sales in 1998. 

14

Consolidated

Balance Sheets

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

(Amounts in thousands, except share and per share data)
December 31, 

Assets

Current assets:

Cash and cash equivalents

Investments and marketable securities 

Accounts receivable, net of allowance of $1,850 in 1999 and $2,156 in 1998

Inventories

Deferred income taxes

Prepaid taxes

Total current assets 

Property and equipment at cost, less accumulated depreciation and amortization

Other assets 

Total assets

Liabilities and shareholders’ equity

Current liabilities:

Accounts payable

Accrued liabilities

Short-term note payable

Current portion of obligation under capital lease with related party 

Income taxes payable

Total current liabilities 

Obligation under capital lease with related party, less current portion

Long-term liability

Deferred income taxes

Other 

Total liabilities

Shareholders’ equity:

Preferred stock, $.01 par value; 10,000,000 shares authorized, none outstanding

Class A Common Stock, $.01 par value; 50,000,000 shares authorized, 

24,877,501 and 22,323,094 shares issued and outstanding in 1999 and 1998

Class B Common Stock, $.01 par value; 28,358,189 shares authorized, 

6,540,188 and 8,619,919 shares issued and outstanding in 1999 and 1998

See accompanying notes to 
consolidated financial statements.

Additional paid-in capital

Retained earnings

Accumulated other comprehensive income

Total shareholders’ equity

Total liabilities and shareholders’ equity

1999  

1998 

$ 38,501

197,067

62,870

42,379

3,467

1,614

345,898

41,686

7,059

$ 11,391  

151,277  

57,654  

39,684  

5,137  

1,328  

266,471  

38,850  

4,681  

$ 394,643

$310,002

$ 23,798

11,295

$ 20,565  

11,498  

196

264

7,541

43,094

571

93

1,473

105

45,336

—

249

65

60,072

289,404

(483)

349,307

$ 394,643

183  

51  

4,486  

36,783  

—  

36  

1,932  

367  

39,118

—  

223  

86  

49,854  

219,772  

949  

270,884

$310,002

15

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

(Amounts in thousands, except per share data)
Year Ended December 31, 

Consolidated

Statements of Earnings

Net sales

Cost of sales

Gross profit

Operating expenses:

Selling and marketing

Research and development

General and administrative

Merger costs

Total operating expenses 

Operating income 

Operating income (expense):

Investment income

Interest expense

Other, net

Total other income 

Income from continuing operations before income taxes

Income taxes

Income from continuing operations 

Discontinued operations:

Loss from discontinued operations 

(less applicable income tax benefit of $372 in 1997)

Loss on disposal of discontinued operations, including 

provision for operating losses during phase-out period 
(less applicable income tax benefit of $615 in 1997)

1999  

1998 

1997

$ 398,517

$ 335,983 

$ 297,100

196,128

202,389

39,930

22,007

31,209

6,341

99,487

102,902

8,732

(209)

(2,625)

5,898

108,800

39,168

69,632

—

—

180,173

155,810

153,392

143,708  

36,052

21,428

28,614

8,080

94,174

61,636

4,005

(425)

(195)

3,385

65,021

24,952

40,069

—

—

33,017  

17,911  

21,518

—  

72,446  

71,262  

13,520  

(86)  

529  

13,963  

85,225  

30,778  

54,447  

(1,692)  

(963)  

Net income

$ 69,632

$ 40,069

$ 51,792  

Basic earnings per share from continuing operations

Diluted earnings per share from continuing operations

Basic earnings per share

Diluted earnings per share

See accompanying notes to 
consolidated financial statements.

Basic weighted average shares outstanding

Diluted weighted average and equivalent shares outstanding

$

$

$

$

2.23

2.21

2.23

2.21

31,175

31,521

$

$

$

$

1.30

1.29

1.30

1.29

30,919

31,176

$

$

$

$

1.76  

1.74  

1.68

1.65

30,897  

31,380  

16

Statements of Comprehensive Income

Consolidated

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

(Amounts in thousands)
Year Ended December 31, 

1999  

1998 

1997

Net income

$ 69,632

$ 40,069 

$ 51,792

Other comprehensive income (loss):

Foreign currency translation adjustment

(1,432)

659

(946)  

See accompanying notes to 
consolidated financial statements.

Comprehensive income 

$ 68,200

$ 40,728 

$ 50,852  

period, net of income tax expense of $3 in 1997

—

—

6  

Unrealized holding gains (losses) on investments available for sale:

Net change in unrealized holding gains for the 

17

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

Consolidated

Statements of Shareholders’ Equity

(Dollars in thousands)

Balance at December 31, 1996

Issuance of 64,165 shares of Class A Common Stock

Issuance of 144,978 shares of Class B Common Stock

Conversion of 2,424,795 shares of Class B Common Stock 

to 2,424,795 shares of Class A Common Stock

Settlement of litigation – Zebra Technologies VTI

Cancellation of 6,715 shares of Class B 

Common Stock in connection with RJS merger

Tax benefit resulting from exercise of options

Net income

Foreign currency translation adjustment

Unrealized holding gain on investments

Balance at December 31, 1997

Issuance of 55,578 shares of Class A Common Stock

Issuance of 229,290 shares of Class B Common Stock

Conversion of 3,187,641 shares of Class B Common Stock 

to 3,187,641 shares of Class A Common Stock

Elimination of intercorporate investments in Eltron

Tax benefit resulting from exercise of options

Net income

Foreign currency translation adjustment

Balance at December 31, 1998

Issuance of 474,676 shares of Class A Common Stock

Conversion of 2,079,731 shares of Class B Common Stock 

to 2,079,731 shares of Class A Common Stock

Tax benefit resulting from exercise of options

Net income

Foreign currency translation adjustment

Class A
Common
Stock

Class B
Common
Stock

Additional
Paid-in
Stock

Retained
Earnings

Unrealized
Holding Gain
on Investments

Cumulative
Translation 
Adjustment

Total  

Accumulated Other 
Comprehensive Income 

$ 169 

1 

— 

24

—

—

—

—

—

—

194 

1 

— 

32

(4)

—

—

—

223 

5

21

—

—

—

$138

$ 54,559

$ 127,911

$      (6)

$1,236

$ 184,007

—

1

(24)

—

—

—

—

—

—

115

—

3

(32)

—

—

—

—

86

—

(21)

—

—

—

907

1,011

—

(1,372)

(253)

1,066

—

—

—

—

—

—

—

—

—

51,792

—

—

55,918

179,703

946

566

—

(8,088)

512

—

—

49,854

9,828

—

390

—

—

—

—

—

—

—

40,069

—

219,772

—

—

—

69,632

—

—

—

—

—

—

—

—

—

6

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

(946)

—

290

—

—

—

—

—

—

659

949

—

—

—

—

(1,432)

908

1,012

—

(1,372)

(253)

1,066

51,792

(946)

6

236,220

947

569

—

(8,092)

512

40,069

659

270,884

9,833

—

390

69,632

(1,432)

Balance at December 31, 1999

$249

$ 65

$60,072

$289,404

$      —

$ (483)

$349,307

See accompanying notes to consolidated financial statements.

18

Consolidated

Statements of Cash Flows

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

(Amounts in thousands)
Year Ended December 31, 

Cash flows from operating activities:

Net income

1999  

1998 

1997

$ 69,632

$ 40,069 

$ 51,792

Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation and amortization

Depreciation (appreciation) in market value 
of investments and marketable securities

Deferred income taxes

Discontinued operations

Changes in assets and liabilities, net of business acquired:

Accounts receivable, net
Inventories
Other assets
Accounts payable
Accrued liabilities
Income taxes payable
Other operating activities
Investments and marketable securities

Net cash provided by operating activities

Cash flows from investing activities:

Purchases of property and equipment
Purchase of investments and marketable securities
Sales of investments and marketable securities

Net cash provided by (used in) investing activities

Cash flows from financing activities:

Proceeds from exercise of stock options
Common stock retired in Eltron merger
Issuance (repayment) of notes payable
Payments for obligation under capital lease

Net cash provided by (used in) financing activities

Effect of exchange rate changes on cash

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Supplemental disclosures of cash flow information:

Interest paid
Income taxes paid

See accompanying notes to 
consolidated financial statements.

Supplemental disclosures of non-cash transactions:
Tax benefit arising from exercise of options
Cancellation of shares issued in connection with RJS merger
Equipment under capital lease obligation

9,900

10,248

7,002

(936)

1,211

—

(5,216)

(2,695)

(2,931)

3,233

(203)

3,055

(286)

(51,800)

22,964

(11,349)

—
6,946

(4,403)

10,223

—

70

(312)

9,981

(1,432)

27,110

11,391

$ 38,501

$

209

36,010

390

—

1,096

1,085

1,995

—

(6,046)
4,176
(294)
3,496
744
(205)
430
(23,967)

31,731

(25,615)
—
—

(25,615)

2,028
(8,092)
(180)
(65)

(6,309)

659

466

10,925

$ 11,391

$

425
22,624

512
—
—

(5,973)  

(3,761)  

(3,371)  

(3,645)
(5,409)
(1,007)
(2,172)
3,909
1,944
339

(37,853) 

1,795  

(10,241)  
(14,549)  
27,304  

2,514  

1,983  
—  
(819)  
(61)  

1,103  

(946)  

4,466  

6,459  

$ 10,925  

$

85

30,060  

1,066  
(253)  
—  

19

Notesto Consolidated Financial Statements

Note  1 Description of Business

Trading and available-for-sale securities are recorded at fair value. Held-to-maturity

Zebra Technologies Corporation and its wholly-owned subsidiaries (the Company)

securities are recorded at amortized cost, adjusted for the amortization or accretion

design, manufacture, sell, and support a broad line of bar code label and plastic card

of discounts or premiums. Unrealized holding gains and losses on trading securities

printers, self-adhesive labeling materials, plastic card supplies, thermal transfer ribbons

are included in earnings. Unrealized holding gains and losses, net of the related tax

and bar code label design software. These products are used principally in automatic

effect, on available-for-sale securities are excluded from earnings and are reported

identification (auto ID), data collection and personal identification applications and

as a separate component of shareholders’ equity until realized.  

are distributed world-wide through a multi-channel reseller network to a wide cross

section of industrial, service and government organizations.

Note  2 Summary of Significant Accounting Policies

Principles of Consolidation. The accompanying financial statements have been

prepared on a consolidated basis to include the accounts of the Company and its

wholly-owned subsidiaries. All significant intercompany accounts, transactions, and

unrealized profit have been eliminated in consolidation.

Inventories. Inventories are stated at the lower of cost or market, and cost is

determined by the first-in, first-out (FIFO) method. 

Property and equipment. Property and equipment is stated at cost. Depreciation and

amortization is computed primarily using the straight-line method over the estimated

useful lives of the various classes of property and equipment, which are 30 years for

buildings and range from 3 to 10 years for other property. Property and equipment

held under capital leases is amortized using the straight-line method over the shorter

of the lease term or estimated useful life of the asset.

Research and Development Costs. Research and development costs are expensed

Income Taxes. The Company accounts for income taxes under the asset and liability

as incurred.

Cash Equivalents. Cash equivalents consist primarily of short-term treasury securities.

For purposes of the consolidated statements of cash flows, the Company considers

all highly liquid instruments with original maturities of three months or less to be

cash equivalents.

Investments and Marketable Securities. Investments and marketable securities at

December 31, 1999, consisted of U.S. government securities, state and municipal

bonds, partnership interests, and equity securities, which are held indirectly in diver-

sified funds actively managed by investment professionals. The Company classifies

its debt and marketable equity securities in one of three categories: trading, available-

method. Accordingly, deferred tax assets and liabilities are recognized for the future

tax consequences attributable to differences between the financial statement carry-

ing amounts of existing assets and liabilities and their respective tax bases. Deferred

tax assets and liabilities are measured using enacted tax rates expected to apply to

taxable income in the years in which those temporary differences are expected to be

recovered or settled. The effect on deferred tax assets and liabilities of a change in

tax rates is recognized in income in the period that includes the enactment date.

Advertising. Advertising costs are expensed as incurred. Advertising expenses for

the years ended December 31, 1999, 1998, and 1997 totaled $4,700,000, $3,931,000

and $4,767,000, respectively.

for-sale, or held-to-maturity. Trading securities are bought and held principally for

Warranty. The Company provides warranty coverage of up to one year on printers

the purpose of selling them in the near term. Held-to-maturity securities are those

against defects in material and workmanship. A provision for warranty expense is

securities that the Company has the ability and intent to hold until maturity. All secu-

recorded at the time of shipment. To date, the Company has not experienced any

rities not included in trading or held-to-maturity are classified as available-for-sale.

significant warranty claims. 

20

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

Financial Instruments. The reported amounts of the Company’s financial instruments,

Note  3 Business Combinations

which include investments and marketable securities, trade accounts receivable,

Eltron. On October 28, 1998, the Company acquired all of the outstanding capital

accounts payable, accrued liabilities, income taxes payable, and short-term notes

stock of Eltron International, Inc. (Eltron), a manufacturer of bar code label and plastic

payable, approximate their fair values because of the contractual maturities and

card printers and related accessories, in exchange for 6,916,951 shares of the

short-term nature of these instruments.

Company’s Class B Common Stock, which had a market value of approximately

Stock-based Compensation. The Company grants stock options for a fixed

$201 million at the time of the acquisition. 

number of shares to employees with an exercise price equal to the fair value of

The acquisition was accounted for as a pooling of interests and, accordingly, the

the shares at the date of grant. The Company accounts for stock option grants in

consolidated financial statements have been restated as if the companies had been

accordance with Accounting Principles Board Opinion (APB) No. 25, Accounting

combined for all periods presented. Merger costs reported in the consolidated

for Stock Issued to Employees, and provides the pro forma disclosures required

statement of earnings for the year ended December 31, 1999 and 1998 include

by Statement of Financial Accounting Standards (SFAS) No. 123, Accounting for

investment banking and other professional fees, write-downs of certain assets,

Stock-based Compensation.

employee severance, and other acquisition related charges. Included in accrued

liabilities as of December 31, 1999 and 1998 is $115,000 and $1,181,000, respectively,

Reclassifications. Certain amounts in the prior years’ financial statements have been

related to these costs.

reclassified to conform to the current years’ presentation.

Use of Estimates. The preparation of financial statements in conformity with generally

accepted accounting principles requires management to make estimates and

assumptions that affect the reported amounts of assets and liabilities and disclosure

of contingent assets and liabilities at the date of the financial statements and the

reported amounts of revenues and expenses during the reporting period. Actual

results could differ from those estimates.

The following information (in thousands) reconciles net sales and income from

continuing operations of the companies as previously reported in the companies’

Annual Report on Form 10-K for the year ended December 31, 1997, with the

amounts presented in the accompanying consolidated statements of earnings for

the year ended December 31, 1997, as well as the separate results of operations of

Eltron for the period from January 1, 1998, through October 28, 1998, representing

the period in 1998 preceding the acquisition.

Foreign Currency Translation. The balance sheets of the Company’s foreign sub-

sidiaries are translated into U.S. dollars using the year-end exchange rate, and

statement of earnings items are translated using the average exchange rate for the

year. The resulting translation gains or losses are recorded in shareholders’ equity

as a cumulative translation adjustment, which is a component of accumulated

other comprehensive income.

Zebra*

Eltron

Total

1998  

1997

Net Sales

Income from
Continuing
Operations

$100,043

$9,090 

Net Sales

$192,071

105,029

$297,100

Income from 
Continuing
Operations

$42,810

11,637

$54,447

*Represents the historical results of Zebra without considering the effect of the pooling of interests

business combination with Eltron. 

21

RJS, Incorporated. In January 1998, Printronix, Inc., a leading manufacturer of

Note  5 Investments and Marketable Securities

computer printers, acquired the assets and rights to the bar code verification

The amortized cost, gross unrealized holding gains, gross unrealized holding losses

business and the RJS name from the Company for approximately $2.8 million. In

and aggregate fair value of investment securities at December 31, 1999 were as follows

the first quarter of 1998, the Company recorded a tax-effected gain on the sale of

(in thousands):

approximately $250,000. The Company retained the rights to the in-line verification

technology for use in its line of integrated verified printing systems, as well as the

QualaBar and ThermaBar industrial printer lines.

Note  4 Earnings Per Share  

For the years ended December 31, 1999, 1998, and 1997, earnings per share were

computed as follows (in thousands, except per share amounts):

Basic earnings per share:

Income from continuing operations

$ 69,632

$ 40,069 

$ 54,447

1999  

1998 

1997

Trading Securities:

U.S. government and 
agency securities 

State and 

municipal bonds

Corporate bonds

Equity securities

Partnership interests

Other

Amortized
Cost

Gross
Unrealized

Gross
Unrealized

Holding Gains Holding Losses

Fair Value

$

8,191

$

16

$

(81)

$

8,126

138,946

5,056

9,522

26,933

3,428

$ 192,076

90

—

32

6,106

196

$6,440

(426)

(39)

(903)

—

—

138,610

5,017

8,651

33,039

3,624

$ (1,449)

$197,067

31,175

$

2.23

30,919

$

1.30

30,897

$

1.76  

The amortized cost, gross unrealized holding gains, gross unrealized holding losses

and aggregate fair value of investment securities at December 31, 1998 were as follows

Weighted average common 

shares outstanding

Per share amount

Diluted earnings per share:

Income from continuing operations

$ 69,632

$ 40,069 

$ 54,447

Weighted average common 

shares outstanding

Add: Effect of dilutive securities – 

stock options

Diluted weighted average and  

equivalent shares outstanding

Per share amount

31,175

30,919 

30,897

346

257 

483

31,521

$

2.21

31,176 

$

1.29 

31,380

$

1.74  

The potentially dilutive securities, which were excluded from the earnings per share

calculation, consisted of stock options for which the exercise price was greater than

the average market price of the Class A Common Stock, amounting to 21,500,

227,250 and 246,855 at December 31, 1999, 1998 and 1997, respectively.  

22

(in thousands):

Available for sale:

State and 

Amortized
Cost

Gross
Unrealized

Gross
Unrealized

Holding Gains Holding Losses

Fair Value

municipal bonds 

$

6,928

$ —

$ —

$

6,928

Trading Securities:

U.S. government and 
agency securities 

State and 

municipal bonds

Equity securities

Partnership interests

Other

8,981

82,869

16,456

24,500

7,487

140,293

147

469

589

3,162

—

4,367

(6)

9,122

(30)

(117)

—

(158)

(311)

83,308

16,928

27,662

7,329

144,349

$ 147,221

$4,367

$ (311)

$151,277

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

The contractual maturities of debt securities at December 31, 1999 were as follows

Note  7 Inventories

(in thousands): 

The components of inventories are as follows (in thousands):

Due within one year 

Due after one year through five years

Due after five years

Fair Value

$ 88,893

57,124

9,360

$155,377

December 31,

Raw material

Work in process

Finished goods

Total inventories

1999  

1998 

$ 23,098

3,744

15,537

$ 42,379

$ 21,292

2,838

15,554

$ 39,684  

Using the specific identification method, the proceeds and realized gains on the

sales of available-for-sale securities were as follows (in thousands): 

Note  8 Property and Equipment

1999  

1998 

1997

Property and equipment, which includes assets under capital leases, is comprised of

Proceeds

Realized gains

$ 6,947

19

$ — 

$ 11,506

— 

5,458  

the following (in thousands):

December 31,

Buildings

Land

Note  6 Related-Party Transactions

Machinery, equipment and tooling

Unique Building Corporation (Unique), an entity controlled by certain officers and

Machinery and equipment under capital leases

shareholders of the Company, leases a facility and equipment to the Company under

a lease described in Note 11. Management believes that the lease payments are

substantially consistent with amounts that could be negotiated with third parties

on an arm’s-length basis.

Furniture and office equipment

Computers and software

Automobiles

Leasehold improvements

Less accumulated depreciation and amortization

1999  

1998 

$ 11,185

$ 10,256

1,910

26,672

1,670

5,310

25,775

347

2,848

75,717

34,031

1,910

25,005

574

4,125

21,589

514

1,444

65,417

26,567

Interest expense and lease payments related to the leases were included in the

consolidated financial statements as follows (in thousands):

Unique operating lease payments

$ 1,662

$ 1,323 

$ 1,261

Interest expense on unique 

capital lease

1

4 

7  

1999  

1998 

1997

Net property and equipment

$ 41,686

$ 38,850  

23

Note  9 Income Taxes

1999  

1998 

1997

The geographical sources of earnings before income taxes were as follows 

Provision computed at statutory rate

$ 38,080

$ 22,747 

$ 28,608

(in thousands):

United States

Outside United States

Total

1999  

1998 

1997

$ 95,637

13,163

$ 108,800

$ 62,071 

2,950 

$ 65,021 

$ 82,614

2,611

$ 85,225  

Management expects that the cumulative unremitted earnings of foreign opera-

tions, which amounted to $6,000,000 after foreign taxes at December 31, 1999, will

State income tax 

(net of Federal tax benefit)

Tax-exempt interest and dividend income

Tax benefit of exempt foreign 

trade income

Acquisition related items

Other

2,862

(1,677)

(805)

—

708

2,044 

(1,369) 

(1,227) 

1,006 

1,751 

2,284

(635)

(441)

109

(6)

Provision for income taxes

$ 39,168

$ 24,952 

$ 29,919  

be reinvested. Accordingly, no provision has been made for additional U.S. taxes,

Deferred income taxes reflect the impact of temporary differences between the

which would be payable if such earnings were to be remitted to the parent company

amounts of assets and liabilities for financial reporting purposes and such amounts

as dividends.

The provision for income taxes consists of the following (in thousands):

as measured by tax laws. Based on management’s assessment, it is more likely than

not that the deferred tax assets will be realized through future taxable earnings.

1999  

1998 

1997

Temporary differences that give rise to deferred tax assets and liabilities are as

follows (in thousands):

$ 27,914

$ 17,194 

$ 26,553

December 31,

1999  

1998 

Current:

Federal

State

Foreign

Deferred:

Federal

State

Foreign

4,489

5,554

1,376

(85)

(80)

2,822 

2,941 

2,197 

(202) 

— 

3,599

3,528

(3,250)

(627)

116

Total

$ 39,168

$ 24,952 

$ 29,919  

The provision for income taxes differs from the amount computed by applying the

U.S. statutory Federal income tax rate of 35%. The reconciliation of statutory and

effective income taxes is presented below (in thousands):

24

Deferred tax assets:

Deferred rent — building

Capital equipment lease

Accrued vacation

Inventory items

Allowance for doubtful account

Other accruals

Acquisition related items

Total deferred tax assets

Deferred tax liabilities:

Unrealized gain on securities

Depreciation

Other

Total deferred tax liabilities

Net deferred tax asset

$

42

20

798

2,221

405

1,096

413

4,995

(1,067)

(1,934)

—

(3,001)

$ 1,994

$

77

20

595

4,220

667

—

473

6,052

(440)

(1,587)

(820)

(2,847)

$ 3,205  

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

Note  10 401(k) Savings and Profit Sharing Plans

Minimum future obligations under noncancelable operating leases and future

The Company has a Retirement Savings and Investment Plan (the 401(k) Plan) that

minimum capital lease payments as of December 31, 1999 are as follows 

is intended to qualify under Section 401(k) of the Internal Revenue Code. Qualified

(in thousands):

employees may participate in the Company’s 401(k) Plan by contributing up to

15% of their gross earnings to the plan subject to certain Internal Revenue Service

restrictions. The Company matches each participant’s contribution of up to 6% of

gross eligible earnings at the rate of 50%. The Company may contribute additional

amounts to the 401(k) Plan at the discretion of the Board of Directors, subject to

certain legal limits.

2000

2001

2002

2003

2004

Thereafter

The Company has a discretionary profit-sharing plan for qualified employees, to which

it contributed 4.2% of eligible earnings for 1999, 3.4% for 1998, and 3.3% for 1997.

Participants are not permitted to make contributions under the profit-sharing plan. 

Total minimum lease payments 

Less amount representing interest

Present value of minimum payments

Less current portion of obligation under capital lease

Capital
Lease

Operating
Leases 

$ 316

$ 3,773

3,135

2,907

2,882

2,436

13,587

$ 28,720

117

117

117

103

325

$ 1,095

260

835

264

Company contributions to these plans, which were charged to operations,

Long-term portion of obligation under capital lease

$  571

approximated the following (in thousands):

401(k)

Profit Sharing

Total

1999  

1998 

$ 740

820

$ 1,560

$ 620 

970 

$ 1,590 

1997

$ 548

847

$ 1,395  

Note  11 Commitments and Contingencies

Leases. In September 1989, the Company entered into a lease agreement for its

Vernon Hills facility and certain machinery, equipment, furniture and fixtures with

Rent expense for operating leases charged to operations for the years ended

December 31, 1999, 1998, and 1997 was $4,317,000, $2,898,000, and $2, 871,000,

respectively. 

Letter of credit. In connection with the lease agreements described above, the

Company has guaranteed Unique’s full and prompt payment under Unique’s letter

of credit agreement with a bank. The contingent liability of the Company under this

guaranty as of December 31, 1999 is $700,000, which is the limit of the Company’s

guaranty throughout the term of the IRB.

Unique Building Corporation. The facility portion of the lease is the only remaining

Lines of credit. In December 1992, the Company established a $6,000,000 unsecured

portion in existence as of December 31, 1999, and is treated as an operating lease.

line of credit and an additional $4,000,000 unsecured revocable line with a bank.

An amendment to the lease dated July 1997 added 59,150 square feet and extended

Borrowings under these lines bear interest indexed at either the prime rate or 100

the term of the existing lease through June 30, 2014. The lease agreement includes a

basis points over the London Interbank Offered Rate, at the Company’s discretion.

modification to the base monthly rental, which goes into effect if the prescribed rent

The line of credit is renewed annually with the current agreement expiring on

payment is less than the aggregate principal and interest payments required to be

February 28, 2001. At December 31, 1999, borrowings under these lines amounted to

made by Unique under an Industrial Revenue Bond (IRB). 

$176,959 bearing interest at 6.0%.

25

Derivative Instruments. In the normal course of business, portions of the Company’s

Note  13 Discontinued Business Operations

operations are subject to fluctuations in currency values. The Company addresses

As of June 28, 1997, the Company made the decision to discontinue the operations

these risks through a controlled program of risk management that includes the use

of its subsidiary, Zebra Technologies VTI (Zebra VTI). The discontinuance of Zebra

of derivative financial instruments. 

VTI and its related PC-retail channel resulted in a one-time charge of $2,363,000

The Company enters into foreign exchange forward contracts to manage exposure

to fluctuations in foreign exchange rates to the funding of its United Kingdom

operations. The Company accounts for such contracts by recording any unrealized

gains or losses in income each reporting period. At December 31, 1999 and 1998,

the notional principal amounts of outstanding forward contracts were $0, and

$4,057,000, respectively.

before income tax benefits, which was recorded in the second quarter of 1997.

The one-time charge includes a provision for expected product returns from the

present retail channel partners, provision for slow moving/obsolete product, and

provisions for estimated contingent liabilities. Additionally, the remaining goodwill

and intangible assets of $1,833,000 were written off as part of the charge to

discontinued operations.  

Note  12 Segment Data and Export Sales

Holders of Class A Common Stock are entitled to one vote per share. Holders of

The Company operates in one industry segment. Information regarding the

Class B Common Stock are entitled to 10 votes per share. Holders of Class A and

Company’s operations by geographic area for the years ended December 31, 1999,

Class B Common Stock vote together as a single class on all actions submitted to a

1998, and 1997 is contained in the following table. These amounts (in thousands)

vote of shareholders, except in certain circumstances. If at any time the number of

are reported in the geographic area where the final sale originates. 

outstanding shares of Class B Common Stock represents less than 10% of the total

Note  14 Shareholders’ Equity 

Domestic

Europe

Other

Total

1999

Net sales 

$281,890

$116,627

$ —

Identifiable assets

327,347

67,177

119

1998

Net sales 

$238,354

$ 96,397

$ 1,232

Identifiable assets

267,470

41,751

781

1997

Net sales 

$224,376

$ 72,724

$ —

Identifiable assets

239,117

31,236

94

$398,517

394,643

$335,983

310,002

$297,100

270,447

number of outstanding shares of both classes of common stock, then at that time

such outstanding shares of Class B Common Stock will automatically convert into

an equal number of shares of Class A Common Stock. 

Class A Common Stock has no conversion rights. A holder of Class B Common

Stock may convert the Class B Common Stock into Class A Common Stock, in

whole or in part, at any time and from time to time. Shares of Class B Common

Stock convert into shares of Class A Common stock on a share-for-share basis. 

Holders of Class A and Class B Common Stock are entitled to receive cash dividends

equally on a per-share basis, if and when the Company’s Board of Directors declares

such dividends. In the case of any stock dividend paid, holders of Class A Common

Stock are entitled to receive the same percentage dividend (payable in shares of

Class A Common Stock) as the holders of Class B Common Stock receive (payable

in shares of Class B Common Stock). 

26

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

Holders of Class A and Class B Common Stock share with each other on a ratable

for issuance thereunder. Under this plan, employees who work a minimum of 20

basis as a single class in the net assets of the Company in the event of liquidation. 

hours per week may elect to withhold up to 8.5% of their cash compensation through

Note  15 Stock Option and Purchase Plans

regular payroll deductions to purchase shares of Class A Common Stock from the

Company over a period not to exceed 12 months at a purchase price per share equal

to the lesser of: (1) 85% of the fair market value of the shares as of the date of the

As of December 31, 1999, the Company has five stock option and stock purchase

grant (January 1 or July 1), or (2) 85% of the fair market value of the shares as of the

plans, described below. 

date of purchase. As of December 31, 1999, 181,456 shares have been purchased

The Board of Directors and shareholders adopted the Zebra Technologies Corporation

under the plan.

Stock Option Plan (the 1991 Plan), effective as of August 1, 1991. A total of 400,000

The Company’s Board of Directors adopted the 1997 Stock Option Plan, effective

shares of Class A Common Stock have been authorized and reserved for issuance

February 11, 1997. On May 18,1999, the Company’s shareholders approved an

under the 1991 Plan. Under this plan, the Company has granted only nonqualified

increase in the number of shares of Class A Common Stock reserved for issuance

stock options. As of December 31, 1999, 196,311 shares were available under the

under the plan to 4,250,000 from 2,000,000 shares. The 1997 Stock Option Plan is a

plan. These options have an exercise price equal to the closing market price of the

flexible plan that provides the Option Committee broad discretion to fashion the

Company’s stock on the date of grant. Typically, the options vest in annual install-

terms of the awards to provide eligible participants with stock-based incentives,

ments of 15% on the first anniversary, 17.5% on the second anniversary, 20% on

including: (i) nonqualified and incentive stock options for the purchase of the

the third anniversary, 22.5% on the fourth anniversary, and 25% on the fifth

Company’s Class A Common Stock and (ii) dividend equivalents. The persons eligi-

anniversary of the grant date. Upon vesting, the options have a legal life of two

ble to participate in the 1997 Stock Option Plan are directors, officers, and employ-

years from the date of vesting. The Board of Directors determines the specific

ees of the Company or any subsidiary of the Company who, in the opinion of the

provisions of any grant.

The Board of Directors and shareholders also adopted a Directors’ Stock Option

Plan, which reserves 80,000 shares of Class A Common Stock for issuance under

Option Committee, are in a position to make contributions to the growth, manage-

ment, protection and success of the Company or its subsidiaries. As of December 31,

1999, 2,375,603 shares were available under the plan. 

the plan. As of December 31, 1999, 12,000 shares were available under the plan.

The options granted under the 1997 Stock Option Plan have an exercise price

All options granted under this plan are exercisable immediately upon grant at a

equal to the closing market price of the Company’s stock on the date of grant. The

price per share equal to the closing market price of the Company’s Class A Common

options generally vest over two- to five-year periods and have a legal life of ten

on the date of grant. Options granted to the Board of Directors carry a seven-year

years from the date of grant. The Board of Directors determines the specific provi-

expiration period, however, should a member of the board discontinue service

sions of any grant. 

on the Board of Directors, they are limited to a two year period to exercise all

outstanding options.

The Company’s Board of Directors adopted the 1997 Director Plan, effective

February 11, 1997. The 1997 Director Plan provides for the issuance of options to

The Board of Directors and shareholders adopted an employee stock purchase plan

purchase up to 77,000 shares of Class A Common Stock, which shares are reserved

(Stock Purchase Plan) and have reserved 300,000 shares of Class A Common Stock

and available for purchase upon the exercise of options granted under the 1997

27

Director Plan. Only directors who are not employees or officers of the Company

continuing operations and diluted earnings per share from continuing operations

are eligible to participate in the 1997 Director Plan. Under the 1997 Director Plan,

would have been as follows: 

each non-employee director was granted, on the effective date of the plan, an

option to purchase 15,000 shares of Class A Common Stock, and each non-

employee director subsequently elected to the Board will be granted an option to

purchase 15,000 shares of Class A Common Stock on the date of his or her election.

Options granted under the 1997 Director Plan provide for the purchase of Class A

Common Stock at a price equal to the fair market value on the date of grant. If

there are not sufficient shares remaining and available to all non-employee directors

eligible for an automatic grant at the time at which an automatic grant would

otherwise be made, then each eligible non-employee director shall receive an

option to purchase a pro rata number of shares. As of December 31, 1999, 32,000

shares were available under the plan.  

Unless otherwise provided in an option agreement, options granted under the 1997

Director Plan shall become exercisable in five equal increments beginning on the

date of the grant and on each of the first four anniversaries thereof.  All options

expire on the earlier of (a) ten years following the grant date or (b) the second

anniversary of the termination of the non-employee director’s directorship for any

reason other than due to death or Disability (as defined in the 1997 Director Plan). 

1999  

1998 

1997

Income from continuing operations:

As reported

Pro forma

$ 69,632

66,569

$ 40,069 

37,785 

$ 54,447

52,215

Basic earnings per share from 

continuing operations:

As reported

Pro forma

Diluted earnings per share from 

continuing operations:

As reported

Pro forma

$

2.23

2.14

$

2.21

2.11

$

$

1.30 

1.22 

1.29 

1.21 

$

$

1.76

1.69

1.74

1.66

For purposes of calculating the compensation cost consistent with SFAS 123, the

fair value of each stock option grant is estimated on the date of grant using the

Black-Scholes option-pricing model with the following weighted-average assump-

tions used for stock option grants in 1999, 1998, and 1997, respectively: expected

dividend yield of 0% for each period; expected volatility of 50%, 55%, and 51%;

risk free interest rate of 6.54%, 4.75%, and 5.71%; and expected weighted-average

The Company applies APB No. 25 in accounting for its plans. No compensation

life of five years.

cost has been recognized for its fixed stock option plans and its stock purchase plan.

Had compensation cost for the Company’s stock option and stock purchase plans

been determined consistent with SFAS No. 123, the Company’s net income from

The fair value of the employees’ purchase rights pursuant to the Stock Purchase

Plan are estimated using the Black-Scholes option-pricing model with the following

weighted-average assumptions used for purchase rights granted in 1999, 1998, and

1997, respectively: fair market value of $30.45, $28.75, and $23.63; option price of

$25.88, $24.44, and $20.09; expected dividend yield of 0% for each period; expected

volatility of 49%, 51%, and 51%; risk-free interest rate of 6.11%, 4.60%, and 5.59%;

and expected lives of six months to one year.

28

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

Stock option activity for the years ended December 31, 1999, 1998, and 1997 was as follows:

1999  

1998

1997

Fixed Options

Shares

Weighted-Average
Exercise Price

Shares

Weighted-Average
Exercise Price

Outstanding at beginning of year

1,416,138

$26.55 

1,180,293

$23.31

Granted

Exercised

Canceled

Outstanding at end of year

Options exercisable at end of year

720,500

(433,526)

(312,524)

1,390,588

291,485

27.45 

21.28 

30.03 

27.88 

25.24

368,550

(66,767)

(65,938)

1,416,138

604,453 

35.18

18.03

25.34

26.55

23.10

Shares

722,654

567,410

(109,771)

—

1,180,293

330,971

Weighted-Average
Exercise Price

$18.90

26.12

8.83

—

23.31

23.05

The following table summarizes information about fixed stock options outstanding at December 31, 1999:

Range of Exercise Prices

$4.31 – $24.17

$24.50 – $26.50

$26.56

$29.25 – $33.27

$35.38 – $46.25

Options Outstanding  

Options Exercisable

Number
of Shares

Weighted-Average
Remaining Contractual Life

Weighted-Average
Exercise Price

Number
of Shares

Weighted-Average
Exercise Price

141,386

225,966

601,500

206,761

214,975

1,390,588

5.19 years

6.94 years

9.17 years

7.13 years

8.56 years

$18.70

$24.55

$26.56

$30.04

$39.02

87,554

65,868

—

114,713

23,350

291,485

$ 16.42

$ 24.66

$ 0.00

$ 29.57

$ 38.62

29

Note  16 Quarterly Results of Operations (unaudited)

Note  17 Major Customers

(Amounts in thousands, 
except per share data)

First
Quarter(2)

Second
Quarter(2)

Third
Quarter(2)

Fourth
Quarter(2)

Two customers accounted for more than 10% of total net sales in at least one of

the fiscal years ended December 31, 1998 and 1997. The Peak Technologies Group,

Inc., represented 10.9% of net sales in 1997. United Parcel Service represented

1999

Net sales

Gross profit

Operating expenses

Operating income

Net income

$ 89,822

$ 97,321

$103,988

$107,386

10.3% of net sales in 1998. 

42,480

24,526

17,954

12,650

48,195

24,666

23,529

17,122

55,849

24,458

31,391

19,932

55,865

25,837

30,028

19,928

Basic earnings per share

Diluted earnings per share

$

$

0.41

0.41

$

$

0.55

0.55

$

$

0.64

0.63

$

$

0.64

0.63

(Amounts in thousands, 
except per share data)

First
Quarter(1)

Second
Quarter(1)

Third
Quarter(1)

Fourth
Quarter(2)

1998

Net sales

Gross profit

Operating expenses

Operating income

Net income (loss)

$ 80,798

$ 87,040

$ 88,068

$ 80,077

38,861

20,752

18,109

13,163

41,701

20,464

21,237

14,037

42,381

21,009

21,372

13,213

32,867

31,949

918

(344)

Basic earnings per share

Diluted earnings per share

$

$

0.42

0.42

$

$

0.45

0.45

$

$

0.43

0.42

$ (0.01)

$ (0.01)

(1) Reflects the elimination of intercorporate investment in Eltron International, Inc., and the related tax effect.

(2) Reflects a pretax charge for merger costs relating to the Company’s merger with Eltron International,

Inc. as follows:

1998
Fourth Quarter

1999
First Quarter

1999
Second Quarter

1999
Third Quarter

1999
Fourth Quarter 

Merger costs 

$8,080

$1,869

$1,291

$1,581

$1,600  

30

Independent

Auditors’ Report

The Board of Directors and Shareholders 
Zebra Technologies Corporation:

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

We have audited the accompanying consolidated balance sheets of Zebra Technologies

We conducted our audits in accordance with generally accepted auditing standards.

Corporation and Subsidiaries as of December 31, 1999 and 1998, and the related

Those standards require that we plan and perform the audit to obtain reasonable

consolidated statements of earnings, comprehensive income, shareholders’ equity,

assurance about whether the financial statements are free of material misstatement.

and cash flows for each of the years in the three-year period ended December 31,

An audit includes examining, on a test basis, evidence supporting the amounts and

1999. These consolidated financial statements are the responsibility of the Company’s

disclosures in the financial statements. An audit also includes assessing the accounting

management. Our responsibility is to express an opinion on these consolidated

principles used and significant estimates made by management, as well as evaluating

financial statements based on our audits. We did not audit the financial statements

the overall financial statement presentation. We believe that our audits, and the

of Eltron International, Inc., a wholly-owned subsidiary, which statements reflect net

report of the other auditors, provide a reasonable basis for our opinion. 

sales constituting 35 percent for the year ended December 31, 1997, of the related

consolidated total. Those statements were audited by other auditors whose report has

In our opinion, based on our audits and the report of the other auditors, the

been furnished to us and our opinion, insofar as it relates to the amounts included

consolidated financial statements referred to above present fairly, in all material

for Eltron International, Inc., is based solely on the report of the other auditors.

respects, the financial position of Zebra Technologies Corporation and Subsidiaries

as of December 31, 1999 and 1998, and the results of their operations and their cash

flows for each of the years in the three-year period ended December 31, 1999, in

conformity with generally accepted accounting principles.

Chicago, Illinois

January 31, 2000

31

Shareholder
Information

Corporate Office

Zebra Technologies Corporation

333 Corporate Woods Parkway

Stock Information: Price Range and Common Stock

The Company’s Class A Common Stock is traded on the Nasdaq Stock Market under

the symbol ZBRA. The following table shows the high and low trade prices for each

Vernon Hills, Illinois 60061 3109 U.S.A.

quarter in 1999 and 1998, as reported by the Nasdaq Stock Market. No market exists

Phone: 847-634-6700

Fax: 847-913-8766

Independent Auditors

KPMG LLP

Chicago, Illinois

Corporate Counsel

Katten Muchin Zavis

Chicago, Illinois

Investor Relations

For corporate or product information please contact the Corporate Office.

for the Company’s Class B Common Stock. The shares of Class B Common Stock are

convertible on a one-for-one basis into shares of Class A Common Stock at the

option of the holder.

1999

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

1998

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

High

$37.00

38.50

50.38

64.50

High

$38.50

44.63

42.63

37.00

Low 

$22.88

23.50

37.00

44.19

Low 

$25.50

34.75

27.00

25.00

Form 10-K Report

Source: The Nasdaq Stock Market

You may receive a free copy of the Zebra Technologies Corporation Form 10-K Report

At March 1, 2000, the last reported price for the Class A Common Stock was

filed with the Securities and Exchange Commission by contacting the Investor

$67.00 per share, and there were 524 shareholders of record for the Company’s

Relations Department at the Corporate Headquarters.

Class A Common Stock and 24 shareholders of record for the Company’s Class B

Web Site

Common Stock.

Investors are invited to learn more about Zebra Technologies Corporation by

Dividend Policy

accessing the Company’s web site at www.zebracorporation.com

Since the Company’s initial public offering in 1991, the Company has not declared

Equal Employment Opportunity/Affirmative Action

any cash dividends or distributions on its capital stock. The Company intends to

retain its earnings to finance future growth and therefore does not anticipate paying

It is the policy of Zebra Technologies Corporation to provide equal opportunity and

any cash dividends in the foreseeable future.

affirmative action in all areas of its employment practices without regard to race,

color, religion, national origin, sex, age, ancestry, citizenship, disability, veteran status,

Number of Employees

marital status, sexual orientation or any other reason prohibited by law.

The Company had approximately 1,650 associates as of March 1, 2000.

32

GlobalGrowth

Zebra serves the needs of companies, from small local suppliers to the

largest multinational firms, through its valued network of reseller partners on

six continents. We have 15 manufacturing, warehousing, and sales facilities

located in 12 countries, and our installed base of more than 1.5 million

printers is distributed in more than 90 countries around the world.

Zebra Locations:

Representation in:

Reseller Locations:

Illinois 

Washington, D.C. 

Italy

The Netherlands

South Africa

California

Florida

Utah

Wisconsin

Denmark

France

Germany

Hong Kong

Japan

Singapore

South Korea

United Kingdom

United Kingdom 

Ukraine

United Arab 

Emirates

United States 

Uruguay

Uzbekistan

Venezuela

Yugoslavia

Zimbabwe

Costa Rica

Croatia

Cyprus

Guatemala

Hong Kong

Kuwait

Latvia

Hungary

Lebanon

Oman

Pakistan

Panama

Singapore

Slovak Republic

Tunisia

Turkey

Argentina

Australia

Austria

Bahrain

Belarus

Belgium

Brazil

Bulgaria

Canada

Chile

China

Czech Republic

Denmark

Iceland

India

Dominican Republic

Indonesia

Ecuador

Egypt

Finland

France

Germany

Ireland 

Israel

Italy

Japan

Jordan

Kenya

+

Colombia

Greece

Board of Directors

Edward Kaplan
Chairman and Chief Executive Officer
Zebra Technologies Corporation

Gerhard Cless
Executive Vice President and Secretary
Zebra Technologies Corporation

Donald Skinner
Vice Chairman and President, 
Card Printer Business Unit 
Zebra Technologies Corporation

Christopher Knowles
Chief Executive Officer 
Insurance Auto Auctions, Inc.

David Riley
President and Chief Executive Officer
The Middleby Corporation

Michael Smith
Chairman and Chief Executive Officer
FireVision L.L.C.

Slovenia

South Africa

South Korea

Liechtenstein

Paraguay

Lithuania

Malaysia

Mexico

Morocco

Peru

Philippines

Spain

Poland

Portugal

Sri Lanka

Sweden

Netherlands

Puerto Rico

Switzerland

New Zealand

Romania

Syria

Taiwan

Russia

Saudi Arabia

Thailand

Nigeria

Norway

Officers

Edward Kaplan
Chairman and Chief Executive Officer

Gerhard Cless
Executive Vice President and Secretary

Charles Turnbull
President

Donald Skinner
Vice Chairman and President, 
Card Printer Business Unit

Jack LeVan
Senior Vice President, 
Business Development

Charles Whitchurch
Chief Financial Officer and Treasurer

Zebra Technologies Corporation

International Headquarters

333 Corporate Woods Parkway  |  Vernon Hills, IL  |  60061-3109 U.S.A.

847-634-6700  |  www.zebracorporation.com