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Zebra

zbra · NASDAQ Technology
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Ticker zbra
Exchange NASDAQ
Sector Technology
Industry Communication Equipment
Employees 5001-10,000
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FY2020 Annual Report · Zebra
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Annual Report 2020

To Our Investors,
I am proud of our employees’ resiliency and focus on driving our business forward during the pandemic. 
We have prioritized employee health and safety by adopting rigorous safety guidelines, creating new 
solutions to address social distancing, expanding opportunities for remote work, launching well-being 
initiatives, and upholding our commitment to no pandemic-related layoffs.

Optimizing Workflows for the On-Demand Economy
Over the past year, we have continued to make strong progress in advancing our Enterprise Asset 
Intelligence vision of enabling every asset and worker to be visible, connected, and fully optimized 
so that our customers can gain an edge as the performance bar has been raised by consumers during 
the pandemic. As a trusted strategic partner, we help orchestrate end-to-end workflows in a variety of 
end markets:

•  In retail & ecommerce, there has been a dramatic increase in the adoption of omnichannel and 

online shopping. Retailers continue to prioritize investment in our products and solutions to address 
this profound behavioral shift.

•  In transportation & logistics, strong ecommerce growth continues to drive parcel volumes, while last 

mile on-demand fulfillment has become increasingly important.

•  In manufacturing, we see vibrant opportunity to increase automation in workflows, and are viewed as a visionary.

•  Healthcare continues to be our highest growth end-market opportunity, driven by the need for increased real-time visibility into the entire 

patient journey, as well as the demand for innovative solutions to provide safe and efficient medical care.

•  We are also excited about the emerging prospects we see in newer markets, including public safety.

Exceptional Finish to a Challenging 2020
We realized modest declines in sales and earnings for full-year 2020 as the pandemic significantly impacted spending from our smaller 
customers, particularly in our Latin America and Asia Pacific regions. Demand from our larger customers remained strong as they prioritized 
spending on our solutions that improve their workflows in an increasingly on-demand economy.

We closed the year on a high note, with record financial results in the fourth quarter of 2020, as we realized a faster-than-expected recovery 
in demand from smaller customers. We are seeing this momentum carry into 2021, with a strong order backlog as we entered the year. 
Additionally, despite the challenging environment, we achieved record free cash flow in 2020 driven by an exceptional improvement in working 
capital as we ended the year.

Fostering a Culture of Innovation and Sustainability
We are uniquely positioned to solve our customers’ complex operational challenges. Our unmatched access to front-line operational data from 
our vast installed base of smart and connected products and solutions can be harnessed to gain real-time actionable insights. The result is a 
more intelligent enterprise with optimized workflows.

Our solutions have become increasingly important in helping to digitize and automate enterprise operations. We continue to build on our 
industry leading offerings by investing in our people, operations, and innovation to drive sustainable growth. In 2020, we acquired Reflexis 
Systems, Inc. and launched a record number of new products and solutions to ensure that we continue to advance our industry leadership 
position. We continue to be excited about our opportunity to help our customers meet their mission-critical needs in an increasingly 
on-demand economy.

Additionally, as a responsible corporate citizen, we are committed to a sustainable business that will benefit our stakeholders. To grow the 
sustainability of our business model, we have established a cross-functional Sustainability Council with executive sponsorship and oversight 
from our Board of Directors to advance our efforts across human capital management, climate, resource conservation, and governance.

I would like to thank our employees and partners for an exceptional finish to 2020 and strong start to 2021. I am also particularly grateful for 
all front-line workers, including medical professionals, who help serve our communities and keep us safe. As we continue to navigate the 
pandemic, our top priority continues to be protecting the health and well-being of our employees, partners, and customers.

Sincerely,

Anders Gustafsson

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K 

☒

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2020 

OR

☐

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
EXCHANGE ACT OF 1934

For the transition period from                                          to                                         

COMMISSION FILE NUMBER 000-19406 

Zebra Technologies Corporation 

(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

36-2675536
(I.R.S. Employer
Identification No.)

3 Overlook Point, Lincolnshire, IL 60069 
(Address of principal executive offices) (Zip Code)

Registrant’s telephone number, including area code: (847) 634-6700 

Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Class A Common Stock, par value $.01 per share

Trading Symbol(s)
ZBRA

Name of exchange on which registered
The NASDAQ Stock Market, LLC

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. 

  Yes  ☒    No  ☐

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the 

Exchange Act. Yes  ☐    No  ☒ 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the 

Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to 
file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes  ☒    No  ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be 
submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such 
shorter period that the registrant was required to submit such files). Yes  ☒    No  ☐

 
 
    
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a 

smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer”, “accelerated filer”, 
“smaller reporting company”, and “emerging growth company” in Rule 12b-2 of the Exchange Act (Check one):

  Large accelerated filer

  Non-accelerated filer

☒ Accelerated filer
☐
☐ Smaller reporting company ☐
Emerging growth company  ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition 

period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the 
Exchange Act. ☐

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the 

effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 
7262(b)) by the registered public accounting firm that prepared or issued its audit report. ☒

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Securities Act). 

Yes  ☐    No  ☒

The aggregate market value of the shares of Class A Common Stock held by non-affiliates of the registrant, computed by 

reference to the closing price of such stock as of the last business day of the registrant’s most recently completed second 
quarter, June 27, 2020, was $13.0 billion.

As of February 4, 2021, there were 53,467,406 shares of Class A Common Stock, par value $.01 per share, outstanding.

Certain sections of the Registrant’s definitive proxy statement for its Annual Meeting of Stockholders to be held on May 

14, 2021, are incorporated by reference into Part III of this report, as indicated herein. The definitive proxy statement shall be 
filed with the Securities and Exchange Commission within 120 days after the end of the fiscal year to which this Report relates.

Documents Incorporated by Reference

ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES
YEAR ENDED DECEMBER 31, 2020
TABLE OF CONTENTS

PART I
Item 1.

Item 1A.

Item 1B.

Item 2.

Item 3.

Item 4.

  Business

  Risk Factors

  Unresolved Staff Comments

  Properties

  Legal Proceedings

  Mine Safety Disclosures

PART II
Item 5.

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 
Securities

Item 6.

Item 7.

  Selected Financial Data

  Management’s Discussion and Analysis of Financial Condition and Results of Operations

Overview

Results of Operations

Liquidity and Capital Resources

Contractual Obligations

Critical Accounting Policies and Estimates

New Accounting Pronouncements

Non-GAAP Measures

Item 7A.

Item 8.

  Quantitative and Qualitative Disclosures About Market Risk

  Financial Statements and Supplementary Data

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets

Consolidated Statements of Operations

Consolidated Statements of Comprehensive Income

Consolidated Statements of Stockholders’ Equity

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

Note 1: Description of Business
Note 2: Significant Accounting Policies
Note 3: Revenues

Note 4: Inventories

Note 5: Business Acquisitions

Note 6: Goodwill and Other Intangibles

Note 7: Property, Plant and Equipment

Note 8: Investments

Note 9: Exit and Restructuring Costs

Note 10: Fair Value Measurements

Note 11: Derivative Instruments

Note 12: Long-Term Debt

Note 13: Leases

Note 14: Commitments and Contingencies

Note 15: Share-Based Compensation

Note 16: Income Taxes

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Note 17: Earnings Per Share

Note 18: Accumulated Other Comprehensive Income (Loss)

Note 19: Accounts Receivables Factoring

Note 20: Segment Information & Geographic Data

Note 21: Supplementary Financial Information

Item 9.

Item 9A.

Item 9B.

  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

  Controls and Procedures

  Other Information

PART III
Item 10.

  Directors, Executive Officers and Corporate Governance

Item 11.

Item 12.

Item 13.

Item 14.

  Executive Compensation

  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

  Certain Relationships and Related Transactions, and Director Independence

  Principal Accounting Fees and Services

PART IV
Item 15.

  Exhibits, Financial Statement Schedules

Item 16.

  Form 10-K Summary

Signatures

Schedule II - Valuation and Qualifying Accounts

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PART I

References in this document to “the Company,” “we,” “us,” or “our” refer to Zebra Technologies Corporation and its 
subsidiaries, unless the context specifically indicates otherwise.

Safe Harbor
Forward-looking statements contained in this filing are subject to the safe harbor created by the Private Securities Litigation 
Reform Act of 1995 and are highly dependent upon a variety of important factors, which could cause actual results to differ 
materially from those expressed or implied in such forward-looking statements. When used in this document and documents 
referenced, the words “anticipate,” “believe,” “intend,” “estimate,” “will,” and “expect” and similar expressions as they relate 
to the Company or its management are intended to identify such forward-looking statements but are not the exclusive means of 
identifying these statements. The forward-looking statements include, but are not limited to, the Company’s financial outlook 
for the first quarter and full year of 2021. These forward-looking statements are based on current expectations, forecasts and 
assumptions, and are subject to the risks and uncertainties inherent in the Company’s industry, market conditions, general 
domestic and international economic conditions, and other factors. These factors include:

• Market acceptance of the Company’s products and solution offerings and competitors’ offerings and the potential 

effects of technological changes,
The effect of global market conditions, including the North America; Europe, Middle East, and Africa; Latin America; 
and Asia-Pacific regions in which we do business,
The impact of foreign exchange rates due to the large percentage of our sales and operations being outside the United 
States (“U.S.”),
Our ability to control manufacturing and operating costs,
Risks related to the manufacturing of the Company’s products and conducting business operations in non-U.S. 
countries, including the risk of depending on key suppliers who are also in non-U.S. countries,
The Company’s ability to purchase sufficient materials, parts, and components to meet customer demand, particularly 
in light of global economic conditions,
The availability of credit and the volatility of capital markets, which may affect our suppliers, customers, and 
ourselves,
Success of integrating acquisitions,
Interest rate and financial market conditions,
Access to cash and cash equivalents held outside the U.S.,
The effect of natural disasters, man-made disasters, public health issues (including pandemics), and cybersecurity 
incidents on our business,
The impact of changes in foreign and domestic governmental policies, laws, or regulations,
The outcome of litigation in which the Company may be involved, particularly litigation or claims related to 
infringement of third-party intellectual property rights, and
The outcome of any future tax matters or tax law changes.

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We encourage readers of this report to review Item 1A, “Risk Factors,” in this report for further discussion of issues that could 
affect the Company’s future results. We undertake no obligation, other than as may be required by law, to publicly update or 
revise any forward-looking statements, whether as a result of new information, future events, changed circumstances, or any 
other reason after the date of this report.

Item 1.

Business

The Company
We are a global leader providing Enterprise Asset Intelligence (“EAI”) solutions in the Automatic Identification and Data 
Capture (“AIDC”) industry. The AIDC market consists of mobile computing, data capture, radio frequency identification 
devices (“RFID”), barcode printing, and other automation products and services. The Company’s solutions are proven to help 
our customers and end-users achieve their critical business objectives, including improved operational efficiency, optimized 
workflows, increased asset utilization, improved regulatory compliance, and better customer experiences. 

We design, manufacture, and sell a broad range of AIDC products, including: mobile computers, barcode scanners and imagers, 
RFID readers, specialty printers for barcode labeling and personal identification, real-time location systems (“RTLS”), related 
accessories and supplies, such as labels and other consumables, and software applications. We also provide a full range of 
services, including maintenance, technical support, repair, managed and professional services, as well as cloud-based 
subscriptions. End-users of our products, solutions and services include retail and e-commerce, transportation and logistics, 
manufacturing, healthcare, hospitality, warehouse and distribution, energy and utilities, government, public safety, education, 
and banking enterprises around the world. We provide our products, solutions and services globally through a direct sales force 

4

 
 
and extensive network of approximately 10,000 channel partners. We provide products, solutions and services in approximately 
180 countries, with 128 facilities and approximately 8,800 employees worldwide.

Through innovative application of our technologies, we are leading an evolution of the traditional AIDC market into EAI, 
which encompasses solutions that sense information from enterprise assets, including packages moving through a supply chain, 
equipment in a factory, workers in a warehouse, and shoppers in a store. Data from enterprise assets, including status, location, 
utilization, and preferences, is then analyzed to provide actionable insights. Finally, with the benefits of mobility, these insights 
can be delivered to the right user at the right time to drive more effective actions. As a result, our solutions and technologies 
enable enterprises to “sense, analyze, and act” more effectively to improve operational effectiveness and achieve critical 
business objectives.

The evolution of the AIDC market is being driven by strong underlying secular trends in technology. These trends include the 
internet of things (“IoT”), cloud-based data analytics, mobility, as well as artificial intelligence and automation. The IoT 
enables an exchange of information among a proliferation of smart, connected devices. Newer solutions, which include these 
smart, connected devices, capture a much broader range of information than is possible with traditional AIDC solutions and 
communicate this information in real-time. Cloud computing and expanded data analytics are allowing enterprises to make 
better business decisions through improved timeliness and visibility to information and workflows. While traditional AIDC 
solutions sporadically capture limited amounts of data and populate static enterprise systems, EAI solutions continuously 
analyze real-time data from many sources to generate actionable insights. The continued rapid growth of mobile devices and 
application software are also significantly expanding mobile computing use cases in the enterprise. With this expanded 
mobility, end-users can consume or act upon dynamic enterprise data and information anytime and anywhere. Computer vision 
solutions, which enable the automatic extraction and understanding of useful information from a digital image or video, are also 
driving the expansion of intelligent automation, which leverages our sense-analyze-act framework to improve workflows with 
or without a human operator.

Acquisitions
Reflexis:  On September 1, 2020, the Company acquired Reflexis Systems, Inc. (“Reflexis”) for $548 million in cash, net of 
cash acquired.  Reflexis is a provider of task and workforce management, execution, and communication solutions for 
customers in the retail, food service, hospitality, and banking industries.  Through its acquisition of Reflexis, the Company 
intends to enhance its solution offerings to customers in those industries by combining Reflexis’ platform with its existing 
software solutions and EVM products.  The operating results of Reflexis are included within the EVM segment beginning 
September 1, 2020.

Cortexica:  On November 5, 2019, the Company acquired Cortexica Vision Systems Limited (“Cortexica”) for $7 million in 
cash.  Cortexica is a provider of computer vision-based artificial intelligence solutions primarily serving the retail industry, 
expanding upon the Company’s initiative to advance our solutions offerings.  The operating results of Cortexica are included 
within the EVM segment beginning November 5, 2019.

Profitect:  On May 31, 2019, the Company acquired Profitect, Inc. (“Profitect”) for total purchase consideration of $79 million, 
which consisted of $75 million in cash paid, net of cash acquired, and the fair value of the Company’s existing minority 
ownership interest in Profitect of $4 million, as remeasured upon acquisition.  Profitect is a provider of prescriptive analytics 
primarily serving the retail industry.  In acquiring Profitect, the Company enhanced its existing software solutions within the 
retail industry, with possible future applications in other industries.   The operating results of Profitect are included within the 
EVM segment beginning May 31, 2019.

Temptime:  On February 21, 2019, the Company acquired Temptime Corporation (“Temptime”) for $180 million in cash, net of 
cash acquired.  Temptime is a developer and manufacturer of temperature-monitoring labels and devices. Through this 
acquisition, the Company expanded its product offerings within the healthcare industry, with possible future applications in 
other industries involving temperature-sensitive products. The operating results of Temptime are included within the AIT 
segment beginning February 21, 2019.

Xplore:  On August 14, 2018, the Company acquired Xplore Technologies Corporation (“Xplore”) for $72 million in cash.  
Xplore designs, integrates, markets and sells rugged tablets that are primarily used by industrial, government, and field service 
organizations. The acquisition of Xplore expanded the Company’s portfolio of mobile computing devices to serve a wider range 
of customers. The operating results of Xplore are included within the EVM segment beginning August 14, 2018.

See Note 5, Business Acquisitions in the Notes to Consolidated Financial Statements for additional details. 

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Operations
Our operations consist of two reportable segments: (1) Asset Intelligence & Tracking (“AIT”), primarily comprised of barcode 
and card printing, supplies, services, location solutions, and retail solutions; and (2) Enterprise Visibility & Mobility (“EVM”), 
primarily comprised of mobile computing, data capture, RFID, services and solutions.

Asset Intelligence & Tracking
Barcode and Card Printing: We design, manufacture, and sell printers, which produce high-quality labels, wristbands, tickets, 
receipts, and plastic cards on demand. Our customers use our printers in a wide range of applications, including routing and 
tracking, patient safety, transaction processing, personal identification, and product authentication. These applications require 
high levels of data accuracy, speed, and reliability. They also include specialty printing for receipts and tickets for improved 
customer service and productivity gains. Plastic cards are used for secure, reliable personal identification (e.g. state 
identification cards, drivers’ licenses, and healthcare identification cards), access control (e.g. employee or student building 
access), and financial transactions (e.g. credit, debit and ATM cards). Our RFID printers and encoders are used to print and 
encode passive RFID labels. We offer a wide range of accessories and options for our printers, including vehicle mounts and 
battery chargers. 

Supplies: We produce and sell stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags suitable for 
use with our printers, and also wristbands which can be imaged in most commercial laser printers. We support our printing 
products, resellers, and end-users with an extensive line of superior quality, high-performance supplies optimized to a particular 
end-user’s needs. We promote the use of supplies with our printing equipment. Our supplies business also includes 
temperature-monitoring labels primarily used in vaccine distribution, as well as self-laminating wristbands for use in laser 
printers. 

Services:  We provide a full range of maintenance, technical support, and repair services. We also provide managed and 
professional services, including those which help customers manage their devices and related software applications. Our 
offerings include cloud-based subscriptions and multiple service levels. They are typically contracted through multi-year 
service agreements. We provide our services directly and through our global network of partners.

Location Solutions: The Company offers a range of RTLS and services which incorporate active and passive RFID and other 
tracking technologies to enable users to locate, track, manage, and optimize the utilization of enterprise assets and personnel. 
We provide substantially all elements of the location solution, including tags, sensors, exciters, middleware software, and 
application software. Our location solutions are deployed primarily in manufacturing, aerospace, transportation and logistics, 
sports, and healthcare industries.  

Retail Solutions:  The Company provides a range of physical inventory management solutions with application in the retail 
industry, including solutions for full store physical inventories, cycle counts, and analytics.  These solutions include the use of 
barcode scanners or RFID readers, along with connected software.

Enterprise Visibility & Mobility
Mobile Computing: We design, manufacture, and sell rugged and enterprise-grade mobile computing products and accessories 
in a variety of specialized form factors and designs to meet a wide array of enterprise applications. Industrial applications 
include inventory management in warehouses and distribution centers; field mobility applications include field service, post and 
parcel, and direct store delivery; and retail and customer facing applications include e-commerce, omnichannel, mobile point of 
sale, inventory look-up, staff collaboration, and analytics. Our products primarily incorporate the Android™ operating system 
and support local-area and wide-area voice and data communications. Our mobile computing products often incorporate 
barcode scanning, global position system and RFID features, and other sensory capabilities. We also provide related software 
tools, utilities, and applications.

Data Capture and RFID: We design, manufacture, and sell barcode scanners, image capture devices, and RFID readers. Our 
portfolio of barcode scanners includes laser scanning and imager products and form factors, including fixed, handheld, and 
embedded original equipment manufacturer (“OEM”) modules. The Company’s data capture products capture business-critical 
information by decoding barcodes and images and transmitting the resulting data to enterprise systems for analysis and timely 
decision making. Common applications include asset identification and tracking and workflow management in a variety of 
industries, including retail, transportation and logistics, manufacturing, and healthcare. Our RFID line of data capture products 
is focused on ultra-high frequency (“UHF”) technology. These RFID devices comply with the electronic product code (“EPC”) 
global Generation 2 UHF standard and similar standards around the world. We also provide related accessories.

Services: We provide a full range of maintenance, technical support, and repair services. We also provide managed and 
professional services that, among other things, help customers design, test, and deploy our solutions as well as manage their 
mobility devices, software applications and workflows. Our offerings include cloud-based subscriptions with multiple service 

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levels, which are typically contracted through multi-year service agreements. We provide our services directly and through our 
global network of partners.

Workflow optimization solutions:  We provide a portfolio of software-based solutions that help our customers analyze and act 
on data in real time, improving the agility and productivity of key operational workflows.  Our portfolio of offerings includes 
workforce management solutions, workflow execution and task management solutions; prescriptive analytics solutions; as well 
as communications and collaboration solutions.  Our primary focus is on frontline workers in Zebra’s core customer segments, 
including retail, transportation and logistics, and healthcare.  Our offerings include cloud-based subscriptions with multiple 
service levels, which are typically contracted through multi-period service agreements. We sell and deliver our offerings both 
directly and through a set of systems integrators and other channel partners.

Our Competitive Strengths
The following are core competitive strengths that we believe enable us to differentiate ourselves from our competitors:

An industry leader focused solely on improving enterprise operations
We are a market leader in the key technologies of EAI, including mobile computing, barcode and card printing, data capture, 
and RFID. We also provide related software, services, and accessories. Our leadership position enables us to work with and 
support customers globally, in a variety of industries, who are focused on implementing leading-edge solutions.

High entry and switching barriers
On a global basis, we have long-standing relationships with end-users and with our extensive network of channel partners. We 
believe these customer relationships and our strong partner network are critical to our success and would be difficult for a new 
market entrant to replicate. We believe a significant portion of our products and solutions are deployed with specialized product 
performance and software application requirements, which could result in high switching costs.

Commitment to innovation and deep industry-specific expertise
Over time, we have developed and delivered improved, targeted end-to-end solutions for our customers.  We remain committed 
to leveraging our technology portfolio and expertise in the industries that we service to continue to develop innovative solutions 
that meet the key needs of our customers.

Highly diversified business mix
We are highly diversified across business segments, end markets, geographies, and customers. Additionally, we have strong 
recurring business in services and supplies driven by an extensive global installed base of products.

Global reach and brand
We sell to customers directly and through our network of channel partners around the world. This global presence gives us the 
capability to supply our customers with products, solutions, and services no matter the location of their operations. In addition, 
we believe we have strong brand recognition with a reputation in the industry as a trusted and strategic partner, known for 
delivering high quality products that are reliable and durable.    

Scale advantages
We believe the size and scope of our operations, including market leadership, product development investment, portfolio 
breadth, and global distribution, give us advantages over our competitors. We believe we have the largest installed base of 
products compared to other companies in our industry. These characteristics enable us to compete successfully, achieve 
economies of scale, and develop industry-leading solutions.

Our Business Strategies
Leverage our market leadership position and innovation to profitably grow our core business
We expect to drive revenue growth by continuing to outpace our competition in our core businesses, including mobile 
computing, data capture, barcode printing, and services. We expect to achieve this by leveraging our broad portfolio of 
solutions and product innovation and continuing to be a strategic partner to end customers. We also expect to drive growth by 
capitalizing on technology transitions occurring in the industry, including the transition to the Android™ operating system in 
mobile computing and transitions in data capture to newer technologies involving 2D and 3D imaging and RFID. This includes 
increased focus on market segments and geographies that offer share-gain opportunities. In addition, we plan to leverage our 
market-leading installed base to accelerate growth in attach-oriented products, including services, supplies, accessories, and 
software applications. Our global channel partner network is vital to helping us achieve these goals. As such, we will ensure 
that we provide the necessary value and support for our partners to be successful.

Advance our Enterprise Asset Intelligence vision

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Our EAI vision is for every asset and worker to be connected, visible, and optimally utilized. We believe that secular 
technology trends, particularly in IoT, cloud computing, intelligent automation, and mobility, advance our vision and are 
transforming our customers’ businesses and our industry, providing us with significant new opportunities to create value for our 
customers and for the Company. We expect to capitalize on these trends, and in particular the proliferation of smart connected 
sensors and devices in our core market segments, by providing end-to-end solutions that integrate these sensors and devices 
with cloud-based workflows and analytics applications.  We plan to continue investing in the development of computer vision 
and other technologies that will enable intelligent automation solutions, providing increased visibility into the enterprise, real-
time, actionable information, and improved customer experiences. Our solutions will also increasingly include advanced 
features, functions, and user experiences to drive additional competitive differentiation and elevate our role as a solutions 
provider.

Increase our opportunity for growth through expansion in adjacent market segments
We plan to drive growth through expansion, organically and inorganically, in adjacent market segments that are synergistic 
with our core markets. We will focus specifically on segments where our products and solutions, workflow expertise, and 
customer and industry relationships will enable us to provide significant value to end-users.  

Enhance financial strength and flexibility
While maintaining our strong balance sheet, we intend to continue to improve profitability and cash flow generation through 
operational execution and increased productivity derived from continuous business process improvement, cost management, 
and focus on working capital efficiency.

Sustainable business model
Our corporate social responsibility priorities include human capital, resource conservation, and climate. These foundational 
priorities include initiatives that align with our corporate values and strategic focus, and help to ensure that our business is 
sustainable.

Competition 
We operate in a highly competitive environment. The need for companies to improve productivity and implement their 
strategies, as well as the secular trends around IoT, cloud computing, automation, and mobility, are some of the factors that are 
creating growth opportunities for established and new competitors.

Key competitive factors include the breadth and quality of products, solutions and services, as well as pricing, design, 
performance, durability, geographic availability, warranty coverage, brand recognition, relationships with customers and 
channel partners, and company reputation. We believe we compete effectively with respect to these factors.

Mobile Computing: Competitors in mobile computing and related services include companies that have historically served 
enterprises with ruggedized devices. For some applications, we compete with companies that provide tablets and smart phones. 
Competitors include: Datalogic, Honeywell, and Panasonic.

Data Capture and RFID: Competitors that provide a broad portfolio of barcode scanning products and related services that are 
suitable for most global market applications include Datalogic and Honeywell. We also compete against smaller companies that 
focus on limited product subsets or specific regions, including Fujian Newland and Impinj.

Barcode and Card Printing: We consider our direct competition in printing to be producers of on-demand thermal transfer and 
direct thermal label fixed and mobile printing systems and RFID printer/encoders. We also compete with companies engaged in 
the design, manufacture, and marketing of printing systems that use technologies such as ink-jet, direct marking and laser 
printing, as well as card printers based on ink-jet, thermal transfer, embossing, film-based systems, encoders, laser engraving, 
and large-scale dye sublimation printers. In addition, service bureaus, which provide centralized services, compete for end-user 
business and provide an alternative to our card printing solutions. Competitors include: Fargo Electronics (a unit of HID 
Global), Honeywell, Sato, and Toshiba TEC.

Supplies: The supplies industry is highly fragmented with competition comprised of numerous companies of various sizes 
around the world.

Location Solutions: We compete with a diverse group of companies marketing location solutions that are primarily based on 
active RFID technologies. Competitors include: Cisco, Impinj, and Stanley Healthcare.

Workflow optimization solutions:  We compete with a diverse and varied group of companies across our solution offerings. 
Competitors include: Ceridian, Cisco, Kronos, Theatro, and Workjam. 

8

Customers
End-users of our products, solutions and services are diversified across a wide variety of industries. We have had three 
customers that each accounted for 10% or more of our Net sales over the past three years. All three of these customers are 
distributors and not end-users. No end-user has accounted for 10% or more of our Net sales during these years. See Note 20, 
Segment Information & Geographic Data in the Notes to Consolidated Financial Statements for further information.

Our Net sales to significant customers as a percentage of the Company’s total Net sales were as follows:

Customer A
Customer B
Customer C

Year Ended December 31,
2019

2018

2020

 17.7 %
 13.9 %
 20.7 %

 18.3 %
 13.7 %
 16.6 %

 20.3 %
 15.7 %
 14.1 %

Sales and Marketing
Sales: We sell our products, solutions, and services primarily through distributors (two-tier distribution), value added resellers 
(“VARs”), independent software vendors (“ISVs”), direct marketers, and OEMs. We also sell directly to a select number of 
customers through our direct sales force. Distributors purchase our products and sell to VARs, ISVs and others, thereby 
increasing the distribution of our products globally. VARs, ISVs, OEMs, and systems integrators provide customers with a 
variety of hardware, accessories, software applications, and services. VARs and ISVs typically customize solutions for specific 
end-user applications using their industry, systems, and applications expertise. Some OEMs resell the Zebra-manufactured 
products under their own brands as part of their own product offering. Because these sales channels provide specific software, 
configuration, installation, integration, and support services to end-users within various industry segments, these relationships 
are highly valued by end-users and allow our products to reach customers in a wide array of industries around the world. We 
believe that the breadth of our distributor and channel partner network is a competitive differentiator and enhances our ability to 
compete. Finally, we experience some seasonality in sales, depending upon the geographic region and industry served.

Marketing: Our marketing function aligns closely with sales and product management functions to market our products and to 
deliver and promote solutions that address the needs of our customers and partners. Our marketing organization includes 
regional and channel marketing teams that interface closely with customers, partners, and sellers. Our marketing organization 
also includes teams that support global strategies and communications, including portfolio marketing, digital marketing, 
marketing operations and communications, and strategic marketing functions.

Manufacturing and Outsourcing
Final assembly of our hardware products is performed by third-parties, including electronics manufacturing services companies 
(“EMSs”) and joint design manufacturers (“JDMs”). Our products are currently produced in facilities primarily located in the 
Asia-Pacific region, including China, Taiwan, Vietnam, and Malaysia, as well as Mexico and Brazil.  In 2020, we completed 
our efforts to diversify our product sourcing footprint by establishing production in Taiwan, Vietnam, and Malaysia and 
reducing reliance on Chinese-based manufacturing.  The EMSs and JDMs produce our products to our design specifications. 
We maintain control over portions of the supply chain, including supplier selection and price negotiations for key components. 
The manufacturers purchase the components and subassemblies used in the production of our products. Our products are 
shipped to regional distribution centers, operated by third party logistics providers or the Company. A portion of products are 
reconfigured at the distribution centers through firmware downloads, packaging, and customer specific customization before 
they are shipped to customers. In addition, certain products are manufactured in accordance with procurement regulations and 
various international trade agreements and remain eligible for sale to the U.S. government. 

Production facilities for our supplies products are located in the U.S. and Western Europe. We also supplement our in-house 
supplies production capabilities with third-party manufacturers, principally located in Asia-Pacific.

Repair services for our products are performed by either our own operations or through third-parties, with repair service hubs 
located in each of the regions in which we serve our customers.

Research and Development
The Company devotes significant resources to developing innovative solutions for our target markets and ensuring that our 
products, solutions, and services maintain high levels of reliability and provide value to end-users. Research and development 
expenditures for the years ended 2020, 2019, and 2018 were $453 million, $447 million, and $444 million, or 10.2%, 10.0% 
and 10.5% of Net sales, respectively. We have approximately 2,400 engineers and innovation and design experts worldwide 
focused on strengthening and broadening our extensive portfolio of products and solutions.

9

 
 
Our Technology
Mobile Computing: Our mobile computing products incorporate a wide array of advanced technologies in rugged, ergonomic 
enclosures to meet the needs of specific use cases. Purpose-built rugged devices ensure reliable operations for targeted use 
cases, surviving years of rough handling and harsh environments. A broad portfolio of enterprise accessories further tailors 
mobile computers to meet a wide variety of enterprise use cases. Our mobile computers include hardened industry-standard 
operating systems with software features to facilitate customers’ mission-critical applications and ensure secure data 
transmission. Our mobile computers are also offered with software tools and services that support application development, 
device configuration, and field support to facilitate smooth and rapid deployment and ensure maximum customer return on 
investment. Additionally, specialized features such as advanced data capture technologies, data analytics technologies, voice 
and video collaboration tools, and advanced battery technologies enable our customers to work more efficiently and better serve 
their customers.

Data Capture and RFID: Our data capture products allow businesses to track business critical information quickly and 
accurately by providing real-time visibility into business processes and performance. These products include barcode scanners 
in a variety of form factors, including fixed and handheld scanners and standalone modules designed for integration into third-
party OEM devices. Our scanners incorporate a variety of technologies including area imagers, linear imagers, lasers, and read 
linear, and two-dimensional barcodes. They are used in a broad range of applications, ranging from supermarket checkout to 
industrial warehouse optimization to patient management in hospitals. The design of these products reflects the diverse needs of 
these markets, with different ergonomics, multiple communication protocols, and varying levels of ruggedness.

Our RFID products include fixed readers, RFID enabled mobile computers, and RFID sleds. These utilize passive UHF to 
provide high speed, non-line of sight data capture from hundreds or thousands of RFID tags in near real-time. Using the EPC 
standard, end-users across multiple industries take advantage of RFID technology to track high-value assets, monitor shipments, 
and drive increased retail sales though improved inventory accuracy. We also offer mobile computers that support high 
frequency (“HF”) near-field communications (“NFC”) and low frequency (“LF”) radio technologies.

Barcode and Card Printing: The Company’s printers and print engines incorporate thermal printing technology. This 
technology creates an image by heating certain pixels of an electrical printhead to selectively image a ribbon or heat-sensitive 
substrate. Thermal printing benefits applications requiring simple and reliable operations, yet it is flexible enough to support a 
wide range of specialty label materials and associated inks. Our dye-sublimation thermal card printers produce full-color, 
photographic quality images that are well-suited for driver’s licenses, access and identification cards, transaction cards, and on-
demand photographs. Many of our printers also incorporate RFID technology that can encode data into passive RFID 
transponders embedded in a label or card.

The Company’s printers integrate company-designed mechanisms, electrical systems, and firmware. Enclosures of metal or 
high-impact plastic ensure the durability of our printers. Special mechanisms optimize handling of labels, ribbons, and plastic 
cards. Fast, high-current electrical systems provide consistent image quality. Firmware supports serial, parallel, Ethernet, USB, 
Bluetooth, or 802.11 wireless communications with appropriate security protocols. Printing instructions can be received as a 
proprietary language such as Zebra Programming Language II (“ZPL II®”), as a print driver-provided image, or as user-defined 
Extensible Markup Language (“XML”). These features make our printers easy to integrate into virtually all common computer 
systems.

Location Solutions: We offer a range of scalable RTLS technologies that generate precise, on-demand information about the 
physical location and status of high-valued assets. These solutions use active and passive RFID technologies, beacons, and 
other tracking technologies to locate, track, manage, and optimize high-value assets, equipment, and people. In addition, we 
offer a selection of RTLS infrastructure products that receive tag transmissions and provide location and motion calculations, 
database and system management functions, and asset visibility. The flexible infrastructure supports large tag populations and a 
range of coverage areas.

Supplies: Our supplies business includes thermal labels, receipts, ribbons, plastic cards and wristbands suitable for use with our 
printers, and wristbands which can be imaged in most commercial laser printers. Our wristbands incorporate multi-layer form 
technology to ensure trouble-free printing, wearer comfort, and reliable barcode reading, even when exposed to harsh chemical 
environments. We offer many thermal and RFID labels, card, and receipt materials, and matching ribbons for diverse 
applications that may require meeting unique or precise specifications, including chemical or abrasion resistance, extreme 
temperatures, exceptional image quality, or long life.  Also included within our supplies business are temperature monitoring 
labels, which incorporate chemical indicators that are designed to change color upon exceeding predefined time and/or 
temperature thresholds.

10

Workflow optimization solutions:  Our workflow optimization solutions are delivered via a hybrid cloud platform and leverage 
big data, artificial intelligence and mobile/web applications to provide customers with real-time visibility and actionable 
insights about their business.  By analyzing labor, inventory, transactional and real-time situational data, our solutions are able 
to forecast demand, prescribe actions, schedule workers, and enhance collaboration.  

Intellectual Property
We rely on a combination of trade secrets, patents, trademarks, copyrights, and contractual rights to establish and protect our 
innovations, and hold a large portfolio of intellectual property rights in the U.S. and other countries. As of December 31, 2020, 
the Company owned approximately 2,100 trademark registrations and trademark applications, and approximately 5,300 patents 
and patent applications, worldwide.

We believe that our intellectual property will continue to provide us with a competitive advantage in our core product areas as 
well as provide leverage for future technologies. Our success depends more upon our extensive know-how, deep understanding 
of end-user processes and work-flows, innovative culture, technical leadership and marketing and sales abilities. Although we 
do not rely only on patents or other intellectual property rights to protect or establish our market position, we will enforce our 
intellectual property rights when and where appropriate.

Human Capital 
The Company is committed to attracting, developing, and retaining talent to enable our strategic vision.  This commitment 
directly shapes our approach to fostering a culture of inclusion and diversity and ensuring each employee can reach their 
potential.

We believe that our strong Company culture is a key enabler of our success. The values of accountability, integrity, teamwork, 
agility, and innovation are central to our culture and how we operate and work together. We take proactive steps to ensure that 
this culture continues to permeate throughout our organization. Employee engagement within the Company is consistently high 
with the most recent measures scoring above relevant benchmarks for technology companies. We consider our relations with 
our employees to be very good. In addition, we believe our compensation structure aligns with our stockholders’ long-term 
interests by balancing profitability and growth, as well as current market practices, and reflects the Company’s commitment to 
pay for performance.

As of December 31, 2020, the Company had approximately 8,800 employees globally, with a majority in sales and technical 
roles. Our employees reside in 54 countries with a majority of our employees located outside of the U.S. Some portions of our 
business, primarily in Europe, China, and India, are subject to labor laws that differ significantly from those in the U.S. In 
Europe, for example, it is common for a works council to represent employees when discussing matters such as compensation, 
benefits, restructurings and layoffs. 

Talent Development 
We are a Company built on great minds, with unique points of view that come together to build something remarkable.  We 
believe that empowered team members enable us to advance our strategic priorities.

As a result, we provide ample employee development opportunities, starting with our robust onboarding process. Our Zebra 
Education Network online learning platform offers a wide variety of learning and development resources such as formal 
learning courses, cross-functional development experiences, as well as tools for mentoring and career shadowing.  We also 
offer annual training and certification programs. Additionally, we conduct a robust talent review to assess our leadership 
pipeline and align on the skills we need to proactively develop for the future. This annual exercise is complemented by 
quarterly sessions with management to ensure we make progress on our critical talent development efforts throughout the year.

Inclusion and Diversity
We are fostering a diverse workforce where employees are encouraged to bring their best selves to work, and where all are 
seen, heard, valued, and respected. We believe a diverse workforce and inclusive culture fosters innovation at the Company. We 
expanded our Inclusion & Diversity program in 2020, after formalizing the program in 2018. In 2020 we also launched our 
Inclusion & Diversity Advisory Council, comprised of Executive Leadership Team members and others from across the 
organization to oversee our strategy and champion our efforts.

Our Chief Executive Officer has expressed support for diversity efforts by personally signing a commitment with the CEO 
Action for Diversity & Inclusion, the Business Roundtable, and The Valuable 500. The Company is also fostering inclusion and 
diversity through the following mechanisms:

•

Inclusion Networks: We have a number of employee-led inclusion groups including the Women’s Inclusion Network 
(WIN), the LGBTQ+ group called ZEAL (Zebra Equality Alliance), the Veterans group called VETZ, the Hispanic 

11

Inclusion Network called UNIDOZ, Zebras of African Descent (ZAD), and EDGE (Empowering Dynamic 
Generational Employees), which is geared towards our Millennial and Gen Z early career professionals. Each group is 
sponsored by one or more members of our Executive Leadership Team.

•

•

Imbedding Inclusive Behaviors:  We provide a variety of training including unconscious bias awareness for all 
employees, interviewing bias awareness training for hiring managers, and a mandatory Inclusive Leadership workshop 
for all people leaders. Additionally, our Inclusion Networks host a wide variety of events focused on increasing 
cultural competency.

External Outreach: We leverage technology to remove gendered language from job postings to attract a diverse pool of 
applicants. We also strive to create a diverse slate of candidates wherever possible, with additional emphasis on our 
director level roles and above. We have established partnerships with Catalyst, Society of Women Engineers (SWE), 
National Society of Black Engineers (NSBE), Disability IN, as well as Historically Black Colleges and Universities to 
enhance our recruitment efforts and deepen our partnerships with diverse talent.

Regulatory Matters

Wireless Regulatory Matters
Our business is subject to certain wireless regulatory matters.

The use of wireless voice, data, and video communications systems requires radio spectrum, which is regulated by government 
agencies throughout the world. In the U.S., the Federal Communications Commission (“FCC”) and the National 
Telecommunications and Information Administration (“NTIA”) regulate spectrum use by non-federal entities and federal 
entities, respectively. Similarly, countries around the world have one or more regulatory bodies that define and implement the 
rules for use of the radio spectrum, pursuant to their respective national laws and international coordination under the 
International Telecommunications Union. We manufacture and market products in spectrum bands already made available by 
regulatory bodies, these include voice and data infrastructure, mobile radios, and portable or hand-held devices. Consequently, 
our results of operations could be positively or negatively affected by the rules and regulations adopted from time-to-time by 
the FCC, NTIA, or regulatory agencies in other countries. Our products operate both on licensed and unlicensed spectrum. The 
availability of additional radio spectrum may provide new business opportunities, and consequently, the loss of available radio 
spectrum may result in the loss of business opportunities. Regulatory changes in current spectrum bands may also provide 
opportunities or may require modifications to some products so they can continue to be manufactured and marketed.

Other Regulatory Matters
Some of our operations use substances regulated under various federal, state, local, and international laws governing the 
environment and worker health and safety, including those governing the discharge of pollutants into the ground, air and water, 
the management and disposal of hazardous substances and wastes and the cleanup of contaminated sites. Certain products are 
subject to various federal, state, local, and international laws governing chemical substances in electronic products. During 
2020, compliance with U.S. federal, state and local, and foreign laws regulating the discharge of materials into the environment, 
or otherwise relating to the protection of the environment did not have a material effect on our business or results of operations.

Available Information
Our website address is www.zebra.com. The information on our website is not, and shall not be deemed to be, a part of this 
Annual Report on Form 10-K or incorporated into any other filings we make with the Securities and Exchange Commission 
(“SEC”). Our annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and any amendments 
to those reports, are made available free of charge on the Investor Relations page of our website as soon as reasonably 
practicable after we electronically file them with or furnish them to the SEC.

12

Item 1A.

Risk Factors

Investors should carefully consider the risks, uncertainties, and other factors described below, as well as other disclosures in 
this report, including Management’s Discussion and Analysis of Financial Condition and Results of Operations, because they 
could have a material adverse effect on our business, financial condition, operating results, cash flows, and growth prospects. 
These risks are not the only risks we face. Our business operations could also be affected by additional factors that are not 
presently known to us or that we currently consider to be immaterial. No priority or significance is intended by, nor should be 
attached to, the order in which the risk factors appear.

General Business and Industry Risks

The Company is vulnerable to the potential difficulties associated with the increase in the complexity of our business. We have 
grown rapidly over the last several years through acquisition and worldwide growth. This growth has caused increased 
complexities in the business. We believe our future success depends in part on our ability to manage our growth and increased 
complexities of our business. The following factors could present difficulties to us:

Developing and managing custom solutions offerings;

• Managing our distribution channel partners;
• Managing our contract manufacturing and supply chain;
• Manufacturing an increased number of products;
•
• Managing parties to whom we have outsourced portions of our business operations;
• Managing administrative and operational burdens;
• Managing stakeholder interests including customer, investor and employee social responsibility matters;
• Maintaining and improving information technology infrastructure to support growth;
• Managing the integration of acquisitions;
• Managing logistical problems common to complex, expansive operations;
• Managing our international operations; and
•

Attracting, developing and retaining individuals with the requisite technical expertise to develop new technologies and 
introduce new products and solutions.

Inability to consummate future acquisitions at appropriate prices could negatively impact our growth rate and stock price. Our 
ability to expand revenues, earnings, and cash flow depends in part upon our ability to identify and successfully acquire and 
integrate businesses at appropriate prices and to realize anticipated synergies. Acquisitions can be difficult to identify and 
consummate due to competition among prospective buyers and the need to satisfy applicable closing conditions and obtain 
antitrust and other regulatory approval on acceptable terms.

The Company could encounter difficulties in any acquisition it undertakes, including unanticipated integration problems and 
business disruption. Acquisitions could also dilute stockholder value and adversely affect operating results. We may acquire or 
make investments in other businesses, technologies, services, products, or solutions. An acquisition may present business issues 
which are new to us. The process of integrating any acquired business, technology, service, or product into our operations may 
result in unforeseen operating difficulties and expenditures. Integration of an acquired company also may consume considerable 
management time and attention, which could otherwise be available for ongoing operations and the further development of our 
existing business. These and other factors may result in benefits of an acquisition not being fully realized.

Acquisitions also may involve a number of risks, including:

•
•
•
•
•

•

•

•

Difficulties and uncertainties in retaining the customers or other business relationships from the acquired entities;
The loss of key employees of acquired entities;
The ability of acquired entities to fulfill their customers’ obligations;
The inheritance of known, and the discovery of unknown, issues or liabilities;
Pre-closing and post-closing acquisition-related earnings charges could adversely impact operating results and cash 
flows in any given period, and the impact may be substantially different from period to period;
The failure of acquired entities to meet or exceed expected operating results or cash flows could result in impairment 
of goodwill or intangible assets acquired;
The ability to implement internal controls and accounting systems necessary to be compliant with requirements 
applicable to public companies subject to SEC reporting, which could result in misstated financial reports; and
Future acquisitions could result in changes such as potentially dilutive issuances of equity securities, the incurrence of 
debt and contingent liabilities, and goodwill impairment charges.

13

The Company may not be able to continue to develop products or solutions to address user needs effectively in an industry 
characterized by ongoing change. To be successful, we must adapt to rapidly changing technological and application needs by 
continually improving our products and solutions, as well as introducing new products, solutions, and services, to address user 
demands.

The Company’s industry is characterized by:

•
•
•
•
•
•

Evolving industry standards;
Frequent new product, solution, and service introductions;
Evolving distribution channels;
Increasing demand for customized product and software solutions;
Changing customer demands; and
Changing security protocols.

Future success will depend on our ability to effectively and economically adapt in this evolving environment. We could incur 
substantial costs if we must modify our business to adapt to these changes, and may even be unable to adapt to these changes.

The Company participates in a competitive industry, which may become more competitive. Competitors may be able to respond 
more quickly to new or emerging technology and changes in customer requirements. We face significant competition in 
developing and selling our products and solutions. To remain competitive, we believe we must continue to effectively and 
economically provide:

•
•
•
•

Technologically advanced systems that satisfy user demands;
Superior customer service;
High levels of quality and reliability; and
Dependable and efficient distribution networks.

We cannot assure we will be able to compete successfully against current or future competitors or technologies. Increased 
competition in mobile computing products, data capture products, radio frequency identification devices (“RFID”), printers, 
supplies, or software-based solutions may result in price reductions, lower gross profit margins, and loss of market share, and 
could require increased spending on research and development, sales and marketing, and customer support. Some competitors 
may make strategic acquisitions or establish cooperative relationships with suppliers or companies that produce complementary 
products and solutions, which may create additional pressures on our competitive position in the marketplace.

Operational Risks

The Company has substantial operations and sells a significant portion of our products, solutions and services outside of the 
U.S. and purchases important components, including final products, from suppliers located outside the U.S. Shipments to non-
U.S. customers are expected to continue to account for a material portion of Net sales. We also expect to continue the use of 
third-party contract manufacturing services with non-U.S. production and assembly operations for our products.

Risks associated with operations, sales, and purchases outside the United States include:

•

•
•

•

Fluctuating foreign currency rates could restrict sales, increase costs of purchasing, and affect collection of receivables 
outside of the U.S.;
Volatility in foreign credit markets may affect the financial well-being of our customers and suppliers; 
Violations of anti-corruption laws, including the Foreign Corrupt Practices Act and the U.K. Bribery Act, could result 
in large fines and penalties;
Adverse changes in, or uncertainty of, local business laws or practices, including the following:
Imposition of burdensome tariffs, quotas, taxes, trade barriers, or capital flow restrictions;
•
Restrictions on the export or import of technology may reduce or eliminate the ability to sell in, or purchase from, 
•
certain markets;
Political and economic instability may reduce demand for our products or put our non-U.S. assets at risk;
Limited intellectual property protection in certain countries may limit recourse against infringement on our 
products or may cause us to refrain from selling in certain geographic territories;
Staffing may be difficult including higher than anticipated turnover;
A government-controlled exchange rate and limitations on the convertibility of currencies, including the Chinese 
Yuan;
Transportation delays and customs related delays may affect production and distribution of our products; 
Geopolitical uncertainty or turmoil could negatively affect our operations or those of our customers or suppliers;

•
•

•
•

•
•

14

•
•

Effectively managing and overseeing operations that are distant and remote from corporate headquarters; and
Integration and enforcement of laws varies significantly among jurisdictions and may change over time

Third parties may allege that the Company or our suppliers infringe upon their intellectual property rights. Periodically, third 
parties claim that we or our suppliers infringe upon their intellectual property rights. As we continue to expand our business and 
incorporate new technologies into our products and solutions, these types of claims may increase. Any of these claims, with or 
without merit, could result in costly litigation and divert the attention of key personnel. To the extent a violation of a third 
party’s patent or other intellectual property right is established, we may be prevented from operating our business as planned 
and we may be required to pay costly judgments or settlements, enter into costly licensing arrangements or use a non-infringing 
method to accomplish our business objectives, any of which could have a negative impact on our operating margins.

The inability to protect intellectual property could harm our reputation, and our competitive position may be materially 
damaged. Our intellectual property is valuable and provides us with certain competitive advantages. We use copyrights, patents, 
trademarks, trade secrets, and contracts to protect these proprietary rights. Despite these precautions, third parties may be able 
to copy or reproduce aspects of our intellectual property and our products or, without authorization, to misappropriate and use 
information we regard as trade secrets. Additionally, the intellectual property rights we obtain may not be sufficient to provide 
us with a competitive advantage and may be successfully challenged, invalidated, circumvented, or infringed. In any 
infringement litigation that the Company may undertake to protect our intellectual property, any award of monetary damages 
may be unlikely or very difficult to obtain, and any such award we may receive may not be commercially valuable. 
Furthermore, efforts to enforce or protect our proprietary rights may be ineffective and could result in the invalidation or 
narrowing of the scope of our intellectual property and may cause us to incur substantial litigation costs. Because of the 
substantial amount of discovery required in connection with intellectual property litigation, there is a risk that some of the 
Company’s confidential information could be compromised by disclosure during this type of litigation. Some aspects of our 
business and services also rely on technologies, software, and content developed by or licensed from third parties, and we may 
not be able to maintain our relationships with such third parties or enter into similar relationships in the future on reasonable 
terms or at all.

We currently use third-party and/or open source operating systems and associated application ecosystems in certain of our 
products and solutions. Such parties ceasing continued development of the operating systems or restricting our access to such 
operating systems could adversely impact our business and financial results. We are dependent on third-parties’ continued 
development of operating systems, software application ecosystem infrastructures, and such third-parties’ approval of our 
implementations of their operating systems and associated applications. If such parties cease to continue development or 
support of such operating systems or restrict our access to such operating systems, we would be required to change our strategy 
for such devices. Our financial results could be negatively impacted by a resulting shift away from the operating systems we 
currently use and the associated applications ecosystem could be costly and difficult. A strategy shift could increase the burden 
of development on the Company and potentially create a gap in our portfolio for a period of time, which could competitively 
disadvantage us.

Cybersecurity incidents could disrupt business operations. We rely on information technology systems throughout the 
Company to keep financial records, process orders, manage inventory, coordinate shipments to distributors and customers, 
maintain confidential and proprietary information, and other technical activities, and operate other critical functions such as 
internet connectivity, network communications, and email. Like many companies, we continually strive to meet industry 
information security standards relevant to our business. We periodically perform vulnerability assessments, remediate 
vulnerabilities, review log/access, perform system maintenance, manage network perimeter protection, implement and manage 
disaster recovery testing, and provide periodic educational sessions to our employees to foster awareness of schemes to access 
sensitive information. Despite our implementation of a variety of security measures, there is no assurance that such actions will 
be sufficient to prevent a cybersecurity incident. A cybersecurity incident could include an attempt to gain unauthorized access 
to digital systems for purposes of misappropriating assets or sensitive information, corrupting data, or causing operational 
disruption. Phishing and other types of attempts to obtain unauthorized information or access are often sophisticated and 
difficult to detect or defeat.

A cybersecurity incident, including deliberate attacks and unintentional events, may lead to a material disruption of our core 
business systems, the loss or corruption of confidential business information, and/or the disclosure of personal data that in each 
case could result in an adverse business impact as well as possible damage to our brand. This could also lead to a public 
disclosure or theft of private intellectual property and a possible loss of customer confidence.

While we have experienced and expect to continue to experience these types of threats and incidents, there have been no 
material incidents incurred to-date at the Company. If our core business operations, or that of one of our third-party service 
providers, were to be breached, this could affect the confidentiality, integrity, and availability of our systems and data. Any 
failure on the part of us or our third-party service providers to maintain the security of data we are required to protect, including 

15

via the penetration of our network security and the misappropriation of confidential and proprietary information, could result in 
business disruption, damage to our reputation, financial obligations to third parties, fines, penalties, regulatory proceedings, and 
private litigation with potentially large costs, and also result in deterioration in our suppliers’, distributors’, and customers’ 
confidence in us and other competitive disadvantages, and therefore could have a material adverse effect on our business, 
financial condition, and results of operations. While we continue to perform security due diligence, there is always the 
possibility of a significant breach.

Our products and solutions that are deployed in customer environments also have the possibility of being breached, which could 
result in damage to a customer’s confidentiality, integrity, and availability of the customer’s data and systems. It is possible that 
such a breach could result in delays in, or loss of market acceptance of, our products, solutions or services; diversion of our 
resources; injury to our reputation; increased service and warranty expenses; and payment of damages. To date, we have had no 
material incidents related to the security on our products or solutions. Although we maintain insurance related to cybersecurity 
risks, there can be no assurance that our insurance coverage will cover the particular cyber incident at issue or that such 
coverage will be sufficient.

We may incur liabilities as a result of product failures due to actual or apparent design or manufacturing defects. We may be 
subject to product liability claims, which could include claims for property or economic damages or personal injury, in the 
event damages arise from our products as a result of actual or apparent design or manufacturing defects. Such design or 
manufacturing defects may occur not only in our own designed products, but also in components provided by third-party 
suppliers. We generally have insurance protection against property damage and personal injury liabilities and seek to limit such 
risk through product design, manufacturing quality control processes, product testing and contractual indemnification from 
suppliers. However, due to the growing size of the Company’s installed product base and growing number of applications in 
which our products can be used, an actual or alleged design or manufacturing defect could result in product recalls, customer 
service costs or legal costs that could have material adverse effects on our financial results.

Defects or errors in the Company’s software products could harm our reputation, result in significant cost to us, and impair 
our ability to market such products. Our software may contain undetected errors, defects, or bugs. Although we have not 
suffered significant harm from any errors, defects, or bugs to date, we may discover significant errors, defects, or bugs in the 
future that we may not be able to correct or correct in a timely manner. Any future errors, defects, or bugs found in our software 
products and related services may result in delays in, or loss of market acceptance of, our products, solutions or services; 
diversion of resources; injury to reputation; increased service and warranty expenses; and payment of damages.

We depend on the ongoing services of our senior management and the ability to attract and retain key personnel. The future 
success of the Company is substantially dependent on the continued services and contributions of senior management and other 
key personnel. The ability to attract, retain, and motivate highly skilled employees is important to our long-term success. 
Competition for skill sets in certain functions within our industry is intense and we may be unable to retain key employees or 
attract, assimilate, or retain other highly qualified employees in the future. Any disruption in the services of senior management 
or our ability to attract and retain key personnel may have a material adverse effect on our business and results of operations.

A natural disaster, widespread public health issue, civil unrest, or man-made disaster may cause supply disruptions that could 
adversely affect our business and results of operations. Natural disasters or widespread public health issues, including 
pandemics, may occur in the future and the Company is not able to predict to what extent or duration any such disruptions will 
have on our ability to maintain ordinary business operations. The Company’s operations and facilities are subject to 
catastrophic loss due to fire, flood, terrorism, or other natural or man-made disasters. If any of our facilities were to experience 
a catastrophic loss, it could disrupt our operations, delay production, shipments and revenue, and result in large expenses to 
repair or replace the facility. Following an interruption to our business, the Company could require substantial recovery time, 
experience significant expenditures to resume operations, and lose significant sales. If such a disruption were to occur, we could 
breach agreements, our reputation could be harmed, and our business and operating results could be adversely affected.  The 
consequences of a natural disaster or widespread public health issue may have a material adverse effect on our business and 
results of operations.

The effects of the COVID-19 pandemic have and may continue to adversely affect our business, financial results, and results of 
operations.  The coronavirus (“COVID-19”) has spread rapidly worldwide, resulting in a broad number of governmental and 
commercial efforts to contain the spread of COVID-19 globally, such as travel bans and restrictions, quarantines, shelter in 
place orders, and shutdowns. The COVID-19 pandemic has been, and continues to be, complex and rapidly evolving, and has 
adversely impacted our business, primarily related to lower customer demand and higher fulfillment costs. The duration and 
extent of the impact of the COVID-19 pandemic on our business, operations and financial results depends on factors that cannot 
be accurately predicted at this time, such as the severity and transmission rate of COVID-19, the extent and effectiveness of 
containment actions, the extent to which vaccines and/or other medical treatments are developed and made available to the 

16

public, and the impact of these and other factors on our employees, customers, industry partners, suppliers and third party 
dealers, distributors, and resellers.

The federal, state, and local governments as well as foreign governments, to varying degrees, have imposed, and continue to 
impose, several protocols and regulations restricting the physical movement or other activities of individuals in an effort to limit 
the spread of COVID-19. We have implemented a number of measures in an effort to protect the health and well-being of our 
employees, customers and suppliers, including having the majority of office workers work remotely, limiting employee travel, 
and withdrawing from industry events.  The transition to working remotely for most of our office employees may impact our 
business operations, customer relationships, pose additional data security risks as well as impact our ability to attract and retain 
talent. The extent and duration of ongoing workplace restrictions and limitations, particularly in sites with significant 
headcount, could adversely impact our operations and our ability to execute on strategic imperatives for our business. As 
governments ease their restrictions and we allow our employees to come back to work in our offices in a controlled approach, 
we have modified our business practices, including implementing social distancing protocols, office capacity restrictions, health 
screening, provision of personal protective equipment, tracking and tracing protocols, and extensively and frequently 
disinfecting our workspaces. However, there is no guarantee that such protocols will be successful in preventing the spread of 
COVID-19 amongst our employees. In late 2020, certain vaccines were authorized by major regulatory bodies to help fight the 
infection of COVID-19, and certain other vaccines are in the late stages of development to provide such treatment.  At this time, 
the availability of authorized vaccines is highly limited, and the time required to make these vaccines available to all members 
of the public remains uncertain.  Further, we have experienced higher than normal employee absentee rates for employees who 
are unable to work from home, and even as employees return to our offices, we may be prevented from conducting business 
activities at full capacity for an indefinite period of time. The potential negative effects to our operations, including reductions 
in production levels, research and development activities, and increased costs resulting from our efforts to mitigate the impact 
of COVID-19, may adversely affect our ability to deliver our products, solutions and services. 

In addition, the continued spread of COVID-19 has led to disruption and volatility in the worldwide credit and financial 
markets, which could limit our ability to obtain external financing and result in a higher rate of losses on our accounts 
receivables due to credit defaults, adversely affecting our liquidity. While the COVID-19 pandemic has not materially impacted 
our liquidity and capital resources to date, the duration and severity of any further economic or market impact of the pandemic 
remains uncertain and there can be no assurance that it will not have an adverse effect on our liquidity and capital resources, 
including our ability to access capital markets, in the future.

If COVID-19 becomes more prevalent in the locations where our customers, suppliers, or we conduct business, we may 
experience more pronounced disruptions in our operations. If we are not able to respond to and manage the impact of such 
events effectively, our business and results of operations in future periods may be adversely affected. Moreover, the impacts of 
the COVID-19 pandemic may exacerbate other pre-existing risks, such as global economic conditions, political, regulatory, 
social, financial, operational and cybersecurity as well as similar risks relating to our suppliers and customers, any of which 
could have a material adverse effect on our business.

Zebra could be adversely impacted by the United Kingdom’s withdrawal from the European Union. Zebra maintains its 
European regional headquarters and a label converting facility in the U.K. and has significant operations and sales throughout 
Europe, including its regional distribution center located in Heerenveen, Netherlands. Following the U.K. formally withdrawing 
from the E.U. on January 31, 2020, the U.K. and E.U. entered into a transition period that ended on December 31, 2020. The 
E.U.-U.K. Trade and Cooperation Agreement was entered into on December 24, 2020 and details the future relationship 
between the U.K. and E.U., and has resolved much uncertainty. Nevertheless, effective January 1, 2021, customs borders are in 
place between Great Britain and Northern Ireland and Great Britain and the E.U., which could adversely impact Zebra’s 
operations and financial performance due to the increase in importation requirements that may lead to disrupted or delayed 
shipments in the region. Such disrupted or delayed shipments may also result in shortages of products and components or loss 
of customer confidence, which could affect Zebra’s financial performance.

We are exposed to risks under large, multi-year system and solutions and services contracts that may negatively impact our 
business. We enter into large, multi-year system and solutions and services contracts with our customers that expose us to risks, 
including among others: (i) technological risks, especially when contracts involve new technology; (ii) financial risks, including 
the accuracy of estimates inherent in projecting costs associated with large, long-term contracts and the related impact on 
operating results; and (iii) cybersecurity risks, especially in solutions or managed services contracts with customers that process 
personal data. Recovery of front-loaded costs incurred on long-term managed services and software-based solutions contracts 
with customers is dependent on the continued viability of such customers. The insolvency of customers could result in a loss of 
anticipated future revenue attributable to that program or product, which could have an adverse impact on our profitability.

We enter into fixed-price contracts that could subject us to losses in the event we fail to properly estimate our costs. If our 
initial cost estimates are incorrect, we can lose money on these contracts. Because many of these contracts involve new 

17

technologies and applications and require the Company to engage subcontractors and can last multiple years, unforeseen events, 
such as technological difficulties, fluctuations in the price of raw materials, problems with our subcontractors or suppliers, and 
other cost overruns, can result in the contract pricing becoming less favorable or even unprofitable to us and have an adverse 
impact on our financial results. In addition, a significant increase in inflation rates could have an adverse impact on the 
profitability of longer-term contracts.

We utilize the services of subcontractors to perform under many of our contracts, and the inability of our subcontractors to 
perform in a timely and compliant manner could negatively impact our performance obligations as the prime contractor. We 
engage subcontractors on many of our contracts and our use of subcontractors has and may continue to increase as we expand 
our global solutions and services business. Our subcontractors may further subcontract performance and may supply third-party 
products and software. We may have disputes with our subcontractors, including disputes regarding the quality and timeliness 
of work performed by a subcontractor and the functionality, warranty and indemnities of products, software, and services 
supplied by a subcontractor. We are not always successful in passing along customer requirements to our subcontractors, and 
thus in some cases may be required to absorb contractual risks from our customers without corresponding back-to-back 
coverage from our subcontractors. Our subcontractors may not be able to acquire or maintain the quality of the materials, 
components, subsystems, and services they supply, or secure preferred warranty and indemnity coverage from their suppliers, 
which might result in greater product returns, service problems, warranty claims and costs, and regulatory compliance issues 
and could harm our business, financial condition, and results of operations.

We have outsourced portions of certain business operations such as repair, distribution, engineering services, and information 
technology services and may outsource additional business operations, which limits our control over these business operations 
and exposes us to additional risk as a result of the actions of our outsource partners. We are not able to directly control certain 
business operations that we outsource. Our outsource partners may not prioritize our business over that of their other customers 
and they may not meet our desired level of service, cost reductions, or other metrics. In some cases, our outsource partners’ 
actions may result in our being found to be in violation of laws or regulations, such as import or export regulations. As many of 
our outsource partners operate outside of the U.S., our outsourcing activity exposes us to information security vulnerabilities 
and increases our global risks. In addition, we are exposed to the financial viability of our outsource partners. Once a business 
activity is outsourced, we may be contractually prohibited from, or may not practically be able to, bring such activity back 
within the Company or move it to another outsource partner. The actions of our outsource partners could result in reputational 
damage to us and could negatively impact our financial results. Additionally, transitioning activities between new or existing 
outsource partners or across different geographies as well as insourcing activities could result in additional cost, time and 
management attention in order to effectively manage the transition, which could negatively impact our financial results.

Failure of our suppliers, subcontractors, distributors, resellers, and representatives to use acceptable legal or ethical business 
practices could negatively impact our business. It is our policy to require suppliers, subcontractors, distributors, resellers, and 
third-party sales representatives (“TPSRs”) to operate in compliance with applicable laws, rules, and regulations, including 
those regarding working conditions, employment practices, environmental compliance, anti-corruption, and trademark and 
copyright licensing. However, we do not control their labor and other business practices. If one of our suppliers, subcontractors, 
distributors, resellers, or TPSRs violates labor or other laws or implements labor or other business practices that are regarded as 
unethical, the shipment of finished products to us could be interrupted, orders could be canceled, relationships could be 
terminated, and our reputation could be damaged. If one of our suppliers or subcontractors fails to procure necessary license 
rights to trademarks, copyrights, or patents, legal action could be taken against us that could impact the salability of the 
Company’s products and solutions, and expose us to financial obligations to a third-party. Any of these events could have a 
negative impact on our sales and results of operations.

We rely on third-party dealers, distributors, and resellers to sell many of our products and solutions, and their failure to 
effectively bring our products and solutions to market may negatively affect our results of operation and financial results. In 
addition to our own sales force, we offer our products and solutions through a variety of third-party dealers, distributors, and 
resellers who may also market other products and solutions that compete with ours. Failure of one or more of our third-party 
dealers, distributors, or resellers to effectively promote our products and solutions could affect our ability to bring products and 
solutions to market and have a negative impact on our results of operations. Any changes to our channel program may cause 
some of our third-party dealers, distributors, or resellers to exit the program due to modifications to the program structure, 
which may reduce our ability to bring products and solutions to market and could have a negative impact on our results of 
operations.

Some of these third-parties are smaller and more likely to be impacted by a significant decrease in available credit that could 
result from a weakness in the financial markets. If credit pressures or other financial difficulties result in insolvency for third-
party dealers, distributors, or resellers and we are unable to successfully transition end-customers to purchase our products and 
solutions from other third-parties or from us directly, it may cause, and in some cases, has caused, a negative impact on our 
financial results.

18

Final assembly of certain of our products is performed by third-party electronics manufacturers. We may be dependent on these 
third-party electronics manufacturers as a sole-source of supply for the manufacture of such products. A failure by such 
manufacturers to provide manufacturing services to us as we require, or any disruption in such manufacturing services up to 
and including a catastrophic shut-down, may adversely affect our business results. Because we rely on these third-party 
electronics manufacturers to manufacture our products, we may incur increased business continuity risks. We are not able to 
exercise direct control over the assembly or related operations of certain of our products. If these third-party manufacturers 
experience business difficulties or fail to meet our manufacturing needs, then we may be unable to satisfy customer product 
demands, lose sales, and be unable to maintain customer relationships. Longer production lead times may result in shortages of 
certain products and inadequate inventories during periods of unanticipated higher demand. Without such third parties 
continuing to manufacture our products, we may have no other means of final assembly of certain of our products until we are 
able to secure the manufacturing capability at another facility or develop an alternative manufacturing facility. This transition 
could be costly and time consuming. From time to time we may diversify our product sourcing footprint, similar to the actions 
we took with our efforts to reduce our reliance on Chinese-based manufacturing, which may result in additional costs.

Our future operating results depend on our ability to purchase a sufficient amount of materials, parts, and components, as well 
as services and software to meet the demands of customers. We source some of our components from sole source suppliers.  
Any disruption to our suppliers or significant increase in the price of supplies could have a negative impact on our results of 
operations. Our ability to meet customers’ demands depends, in part, on our ability to obtain in a timely manner an adequate 
delivery of quality materials, parts, and components, as well as services and software from our suppliers. In addition, certain 
supplies are available only from a single source or limited sources and we may not be able to diversify sources in a timely 
manner. If demand for our products, solutions or services increases from our current expectations or if suppliers are unable or 
unwilling to meet our demand for other reasons, including as a result of natural disasters, public health issues, severe weather 
conditions, or financial issues, we could experience an interruption in supplies or a significant increase in the price of supplies 
that could have a negative impact on our business. We have experienced shortages in the past that have negatively impacted our 
results of operations and may experience such shortages in the future. Credit constraints at our suppliers could cause us to 
accelerate payment of accounts payable by us, impacting our cash flow.

In addition, our current contracts with certain suppliers may be canceled or not extended by such suppliers and, therefore, not 
afford us with sufficient protection against a reduction or interruption in supplies. Moreover, in the event any of these suppliers 
breach their contracts with us, our legal remedies associated with such a breach may be insufficient to compensate us for any 
damages it may suffer.

Financial and Market Risks

The impact of changes in customs duties and trade policies in the United States and corresponding actions by other countries in 
which the Company does business could adversely affect our financial performance. The Company currently imports a 
significant percentage of our products into the U.S., and an increase in customs duties with respect to these imports could 
negatively impact the Company’s financial performance. During 2020, the Company successfully completed efforts to diversify 
its product sourcing footprint in order to reduce its reliance on Chinese-based manufacturing and mitigate the impacts of related 
customs duties.

Taxing authority challenges may lead to tax payments exceeding current reserves. We are subject to, and may become subject 
to, ongoing tax examinations in various jurisdictions. As a result, we may record incremental tax expense based on expected 
outcomes of such matters. In addition, we may adjust previously reported tax reserves based on expected results of these 
examinations. Such adjustments could result in an increase or decrease to the Company’s effective tax rate and cash flows. 
Future changes in tax law in various jurisdictions around the world and income tax holidays could have a material impact on 
our effective tax rate, foreign rate differential, future income tax expense, and cash flows.

Forecasting our estimated annual effective tax rate is complex and subject to uncertainty, and there may be material differences 
between our forecasted and actual tax rates. Forecasts of our income tax position and effective tax rate are complex, subject to 
uncertainty and periodic updates because our income tax position for each year combines the effects of a mix of profits earned 
and losses incurred by us in various tax jurisdictions with a broad range of income tax rates, as well as changes in the valuation 
of deferred tax assets and liabilities, the impact of various accounting rules and changes to these rules, the results of 
examinations by various tax authorities, and the impact of any acquisition, business combination, disposition or other 
reorganization, or financing transaction.

As a multinational corporation, we conduct our business in many countries and are subject to taxation in many jurisdictions. 
The taxation of our business is subject to the application of multiple, and sometimes conflicting, tax laws and regulations, as 
well as multinational tax conventions. Many countries have recently adopted, or are considering the adoption of, revisions to 
their respective tax laws based on the on-going reports issued by the Organization for Economic Co-operation and 

19

Development (“OECD”)/G20 Base Erosion and Profit Shifting (“BEPS”) Project, which could materially impact our tax 
liability due to our organizational structure and significant operations outside of the U.S. Our effective tax rate is highly 
dependent upon the geographic distribution of our worldwide earnings or losses resulting from our structure and operating 
model, the tax regulations and tax holidays in each geographic region, and the availability of tax credits and carry-forwards. 
The application of tax laws and regulations is subject to legal and factual interpretation, judgment, and uncertainty. Tax laws 
themselves are subject to change as a result of changes in fiscal policy, changes in legislation, and the evolution of regulations 
and court rulings. Consequently, taxing authorities may impose tax assessments or judgments against us that could materially 
impact our tax liability and/or our effective income tax rate.

Economic conditions and financial market disruptions may adversely affect our business and results of operations. Adverse 
economic conditions or reduced information technology spending may negatively impact our business. General disruption of 
financial markets and a related general economic downturn could adversely affect our business and financial condition through 
a reduction in demand for our products, solutions or services by our customers. If a slowdown were severe enough, it could 
require further impairment testing and write-downs of goodwill and other intangible assets. Cost reduction actions may be 
necessary and might lead to restructuring charges. A tightening of financial credit could adversely affect our customers, 
suppliers, outsourced manufacturers, and channel partners (e.g., distributors and resellers) from obtaining adequate credit for 
the financing of significant purchases. An economic downturn could also result in a decrease in or cancellation of orders for our 
products, solutions and services; negatively impacting the ability to collect accounts receivable on a timely basis; result in 
additional reserves for uncollectible accounts receivable; and require additional reserves for inventory obsolescence. Higher 
volatility and fluctuations in foreign exchange rates for the U.S. Dollar against currencies such as the Euro, British Pound 
Sterling, Czech Koruna, Brazilian Real, and Chinese Yuan could negatively impact product sales, margins, and cash flows.

It is important that we are able to obtain many different types of insurance, and if we are not able to obtain insurance or 
exhaust our coverage, we may be forced to retain the risk. We have many types of insurance coverage and are also self-insured 
for some risks and obligations. Our third-party insurance coverage varies from time to time in both type and amount depending 
on availability, cost and our decisions with respect to risk retention. Economic conditions and uncertainties in global markets 
may adversely affect the cost and other terms upon which we are able to obtain third-party insurance. In addition, our third-
party insurance policies are subject to deductibles, policy limits, and exclusions that result in our retention of a level of risk on a 
self-insurance basis.  Further, certain types of coverages may be difficult or expensive to obtain. We self-insure against certain 
business risks and expenses where we believe we can adequately self-insure against the anticipated exposure and risk or where 
insurance is either not deemed cost-effective or is not available. If the amount of our third-party insurance coverage is not 
available or adequate to cover all claims or liabilities, or to the extent we have elected to self-insure, we may be forced to bear 
substantial costs from an accident, incident, or claim. Losses not covered by insurance could be substantial and unpredictable 
and could adversely affect our financial condition and results of operations.

Our indebtedness could adversely affect our business. As of December 31, 2020, we had $1.3 billion of outstanding debt, gross 
of unamortized discounts and debt issuance costs. Our indebtedness could have important consequences, including the 
following:

• We may experience difficulty in satisfying our obligations with respect to our existing indebtedness or future 

•

indebtedness;
Our ability to obtain additional financing for working capital, capital expenditures, acquisitions, or general corporate 
purposes may be impaired;

• We may be at a competitive disadvantage with reduced flexibility in planning for, or responding to, changing 

conditions in the industry, including increased competition; and

• We may be more vulnerable to economic downturns and adverse developments in the business.

We expect to fund our expenses and to pay the principal and interest on our indebtedness from cash flow from operations. Our 
ability to meet our expenses and to pay principal and interest on our indebtedness when due depends on our future performance 
and ability to collect cash from our customers, which will be affected by financial, business, economic, and other factors. We 
will not be able to control many of these factors, such as economic conditions in the markets where we operate and pressure 
from competitors.

If our business does not generate sufficient cash flows from operations or if future borrowings are not available to us in an 
amount sufficient to enable us to pay our indebtedness or to fund our other liquidity needs, we may need to refinance all or a 
portion of our indebtedness on or before the maturity thereof, sell assets, reduce or delay capital investments, or seek to raise 
additional capital, any of which could have a material adverse effect on our operations. In addition, we may not be able to effect 
any of these actions, if necessary, on commercially reasonable terms or at all. Our ability to restructure or refinance our 
indebtedness will depend on the condition of the capital and debt markets and our financial condition at such time. Any 
refinancing of our indebtedness could be at higher interest rates and may require us to comply with more onerous covenants, 

20

which could further restrict business operations. The terms of anticipated or future debt instruments may limit or prevent us 
from taking any of these actions. In addition, any failure to make scheduled payments of interest and/or principal on 
outstanding indebtedness would likely result in a reduction of our credit rating, which could harm our ability to access 
additional capital on commercially reasonable terms or at all. Our inability to generate sufficient cash flow to satisfy our debt 
service obligations, or to refinance or restructure our obligations on commercially reasonable terms or at all, would have an 
adverse effect, which could be material, on our business, financial condition and results of operations, as well as on our ability 
to satisfy the obligations in respect of our indebtedness.

Our use of derivative financial instruments to reduce interest rate risk may result in added volatility in our operating results. 
We do not hold or issue derivative financial instruments for trading purposes. However, we do utilize derivative financial 
instruments to reduce interest rate risk associated with our indebtedness. To manage variable interest rate risk, we entered into 
forward interest rate swap agreements, which will effectively convert a portion of our indebtedness into a fixed rate loan. Under 
generally accepted accounting principles, changes in the fair values of the swap contracts are reflected in our Consolidated 
Statements of Operations as a component of “Other, net” if not hedged. The associated impact on our quarterly operating results 
is directly related to changes in prevailing interest rates. If interest rates increase, we would have a non-cash gain on the swaps, 
and vice versa in the event of a decrease in interest rates. Consequently, these swaps introduce additional volatility to our 
operating results.

Legal and Regulatory Risks

We could be adversely impacted by changes in accounting standards and subjective assumptions, estimates, and judgments by 
management related to complex accounting matters. Generally accepted accounting principles and related accounting 
pronouncements, implementation guidelines, and interpretations with regard to a wide range of matters that are relevant to our 
businesses, including, but not limited to, revenue recognition, asset impairment, business acquisition purchase price allocations, 
impairment of goodwill and other intangible assets, inventories, tax matters, and litigation and other contingent liabilities are 
highly complex and involve many subjective assumptions, estimates, and judgments. Changes in these rules or their 
interpretation or changes in underlying assumptions, estimates, or judgments could significantly change our reported or 
expected financial performance or financial condition. New accounting guidance may also require systems and other changes 
that could increase our operating costs and/or change our financial statements.

Laws and regulations relating to the handling of personal data may result in increased costs, legal claims, or fines against the 
Company. As part of our operations, the Company collects, uses, stores, and transfers personal data of third parties, employees 
and limited customer data in and across various jurisdictions. Laws and regulations relating to the handling of such personal 
data may result in increased costs, legal claims, or fines against the Company. Existing laws and emerging regulations may be 
inconsistent across jurisdictions and are subject to evolving and differing (sometimes conflicting) interpretations. Government 
officials, regulators and privacy advocates are increasingly scrutinizing how companies collect, process, use, store, share and 
transmit personal data, which may result in new interpretations of existing laws that impact our business. Compliance with 
these laws may require us to, among other things, make changes in services, business practices, or internal systems that may 
result in increased costs, lower revenue, reduced efficiency, or greater difficulty in competing with foreign-based firms.  
Further, there is no assurance that we will be able to meet additional requirements that may be imposed on the transfer of 
personal data without incurring expenses. We may experience reluctance or refusal by customers to purchase or continue to use 
our services due to concerns regarding their data protection obligations. Our actual or perceived failure to comply with 
applicable laws and regulations or other obligations to which we may be subject, or to protect personal data from unauthorized 
access, use, or other processing, may subject the Company to enforcement actions and regulatory investigations, claims, legal 
proceedings or other actions, reputational harm and loss of goodwill, any of which could have a material adverse effect on our 
operations, financial performance, and business.

The unfavorable outcome of any pending or future litigation, arbitration, or administrative action could have a material 
adverse effect on our financial condition or results of operations. From time to time we are a party to litigation, arbitration, or 
administrative actions. Our financial results and reputation could be negatively impacted by unfavorable outcomes to any 
pending or future litigation or administrative actions, including those related to the Foreign Corrupt Practices Act, the U.K. 
Bribery Act, or other anti-corruption laws. There can be no assurances as to the favorable outcome of any litigation or 
administrative proceedings. In addition, it can be very costly to defend litigation or administrative proceedings and these costs 
could negatively impact our financial results.

We are subject to a wide range of product regulatory and safety, consumer, worker safety, and environmental laws. Our 
operations and the products we manufacture and/or sell are subject to a wide range of product regulatory and safety, consumer, 
worker safety, and environmental laws and regulations. Compliance with such existing or future laws and regulations could 
subject us to future costs or liabilities, impact our production capabilities, constrict our ability to sell, expand or acquire 
facilities, restrict what products, solutions and services we can offer, and generally impact our financial performance. Some of 

21

these laws are environmental and relate to the use, disposal, remediation, emission and discharge of, and exposure to hazardous 
substances. These laws often impose liability and can require parties to fund remedial studies or actions regardless of fault. We 
continue to incur disposal costs and have ongoing remediation obligations. Environmental laws have tended to become more 
stringent over time and any new obligations under these laws could have a negative impact on our operations or financial 
performance.

Laws focused on the energy efficiency of electronic products and accessories; recycling of both electronic products and 
packaging; reducing or eliminating certain hazardous substances in electronic products; and the transportation of batteries 
continue to expand significantly. Laws pertaining to accessibility features of electronic products, standardization of connectors 
and power supplies, the transportation of lithium-ion batteries, and other aspects are also proliferating. There are also 
demanding and rapidly changing laws around the globe related to issues such as product safety, radio interference, radio 
frequency radiation exposure, medical related functionality, and consumer and social mandates pertaining to use of wireless or 
electronic equipment. These laws, and changes to these laws, could have a substantial impact on whether we can offer certain 
products, solutions, and services, and on what capabilities and characteristics our products, solutions or services can or must 
include.

These laws impact our products and negatively affect our ability to manufacture and sell products competitively. We expect 
these trends to continue. In addition, we anticipate that we will see increased demand to meet voluntary criteria related to 
reduction or elimination of certain constituents from products, increasing energy efficiency, and providing additional 
accessibility.

Item 1B.

Unresolved Staff Comments

None.

Item 2.

Properties

Our corporate headquarters are located in Lincolnshire, Illinois; a northern suburb of Chicago. We also operate manufacturing, 
production and warehousing, administrative, research, and sales facilities in other U.S. and international locations.

As of December 31, 2020, the Company owned three laboratory and warehouse facilities located in the U.S., U.K., and Canada.

As of December 31, 2020, the Company had a total of 125 leased facilities with locations spread globally; 35 of which are 
located in the U.S. and 90 of which are located in other countries. See Note 13, Leases in the Notes to Consolidated Financial 
Statements for further details related to the Company’s lease arrangements.

We generally consider the productive capacity of our facilities to be adequate and sufficient for our requirements. The extent of 
utilization of each manufacturing facility varies throughout the year.

Item 3.

Legal Proceedings

See Note 14, Commitments and Contingencies in the Notes to Consolidated Financial Statements.

Item 4.

Mine Safety Disclosures

Not applicable.

22

 
 
PART II

Item 5.

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer 
Purchases of Equity Securities

Stock Information
Our Class A Common Stock is traded on the NASDAQ Stock Market, LLC under the symbol “ZBRA”. 

As of February 4, 2021, the last reported price for the Company’s Class A Common Stock was $407.34 per share, and there 
were 103 registered stockholders of record for Zebra’s Class A Common Stock.  The number of beneficial owners is 
substantially greater than the number of stockholders of record, because a large portion of our Class A common stock is 
transacted through banks and brokers.

Dividend Policy
Since our initial public offering in 1991, we have not declared any cash dividends or distributions on our capital stock. We 
currently do not anticipate paying any cash dividends in the foreseeable future.

Treasury Shares
The following table sets forth information with respect to repurchases of the Company’s common stock for the three months 
ended December 31, 2020.

Total Number of 
Shares 
Purchased

Average Price 
Paid per Share

Total Number of 
Shares 
Purchased as 
Part of Publicly 
Announced Plans 
or Programs (1)

Approximate 
Dollar Value of 
Shares that May 
Yet Be 
Purchased Under 
the Plans or 
Programs (in 
millions) (1)

—  $ 

— 

— 

—  $ 

— 

— 

— 

— 

—  $ 

— 

— 

—  $ 

753 

753 

753 

753 

Period

September 27, 2020 - October 24, 2020

October 25, 2020 - November 21, 2020

November 22, 2020 - December 31, 2020

Total

(1) On July 30, 2019, the Company announced that its Board of Directors authorized a share repurchase program for up to an 

aggregate amount of $1 billion of its outstanding shares of common stock.  Repurchases may be effected from time to time 
through open market purchases, including pursuant to a pre-set trading plan meeting the requirements of Rule 10b5-1(c) of 
the Securities Exchange Act of 1934.  During the fourth quarter of 2020, the Company did not make any share repurchases 
under the program, which does not have a stated expiration date.

23

 
 
 
 
 
 
 
 
 
 
 
 
 
Stock Performance Graph

The following graph compares the cumulative total stockholder return, calculated on a dividend-reinvested basis, in Zebra 
Technologies Corporation Class A Common Stock, the S&P 500 Index, S&P 500 Information Technology Index, RDG 
Technology Composite, and the NASDAQ Composite Market Index for the five years ended December 31, 2020. As a result of 
our joining the S&P 500, we have added the S&P 500 Index and S&P 500 Information Technology Index for 2020 in 
accordance with Regulation S-K and because we believe these are more relevant indexes. In future years, we will not use the 
RDG Technology Composite or the NASDAQ Composite Market Index. The comparison assumes that $100 was invested in 
each of the Company’s Class A Common Stock, the S&P 500 Index, S&P 500 Information Technology Index, RDG 
Technology Composite and the NASDAQ Composite Market Index as of the market close on December 31, 2015. Note that 
historic stock price performance is not necessarily indicative of future stock price performance.

Value at each year-end of $100 initial investment made on December 31, 2015

12/15

12/16

12/17

12/18

12/19

12/20

Zebra Technologies Corporation

$  100.00  $  123.13  $  149.03  $  228.61  $  366.75  $  551.80 

NASDAQ Composite

S&P 500

$  100.00  $  108.87  $  141.13  $  137.12  $  187.44  $  271.64 

$  100.00  $  111.96  $  136.40  $  130.42  $  171.49  $  203.04 

RDG Technology Composite

$  100.00  $  114.21  $  156.95  $  157.68  $  231.96  $  340.33 

S&P 500 Information Technology

$  100.00  $  113.85  $  158.06  $  157.60  $  236.86  $  340.83 

24

Item 6.

Selected Financial Data

FIVE YEAR SUMMARY OF SELECTED CONSOLIDATED FINANCIAL DATA
(In millions, except shares and per share amounts)

Consolidated Statements of 
Operations (1)
Net sales

Gross profit

Net income (loss)

Basic earnings (loss) per share

Diluted earnings (loss) per share

Weighted average shares 
outstanding:
Basic

Diluted

Year Ended December 31,

2020

2019

2018

2017

2016

$ 

$ 

$ 

$ 

4,448 

2,003 

504 

9.43 

9.35 

$ 

$ 

$ 

$ 

4,485 

2,100 

544 

10.08 

9.97 

$ 

$ 

$ 

$ 

4,218 

1,981 

421 

7.86 

7.76 

$ 

$ 

$ 

$ 

3,722 

1,710 

17 

0.33 

0.32 

$ 

$ 

$ 

$ 

3,574 

1,642 

(137) 

(2.65) 

(2.65) 

  53,441,375 

  53,991,249 

  53,591,655 

  53,021,761 

  51,579,112 

  53,913,245 

  54,594,417 

  54,299,812 

  53,688,832 

  51,579,112 

Consolidated Balance Sheets (1) (2)
Cash and cash equivalents
Total Assets

Long-term liabilities

Total Stockholders’ Equity

2020

2019

December 31,
2018

2017

2016

$ 

168 

$ 

30 

$ 

44 

$ 

62 

$ 

5,375 

1,380 

2,144 

4,711 

1,468 

1,839 

4,339 

1,703 

1,335 

4,275 

2,441 

834 

156 

4,632 

2,891 

792 

(1) Includes the Reflexis, Cortexica, Profitect, Temptime and Xplore businesses, effective upon their respective dates of 

acquisition, which were as follows: Reflexis on September 1, 2020, Cortexica on November 5, 2019, Profitect on May 31, 
2019, Temptime on February 21, 2019 and Xplore on August 14, 2018. See Note 5, Business Acquisitions in the Notes to 
Consolidated Financial Statements for further details related to these acquisitions.

(2) Effective January 1, 2019, the Company adopted Accounting Standards Codification (“ASC”) Topic 842, Leases (“ASC 
842”), which resulted in the recognition of right-of-use lease assets and lease liabilities for operating leases with terms 
greater than one year.  The Company adopted ASC 842 under the modified retrospective approach, and therefore financial 
statements prior to 2019 were not affected by this standard.  See Note 13, Leases in the Notes to Consolidated Financial 
Statements for additional information related to the Company’s leasing activities.

25

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 7.

Management’s Discussion and Analysis of Financial Condition and Results of 
Operations

This section generally discusses fiscal 2020 and 2019 items and year-over-year comparisons between 2020 and 2019. 
Discussions of 2018 items and year-to-year comparisons between 2019 and 2018 are not included herein.  Refer to 
“Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Part II, Item 7 of the Company’s 
Annual Report on Form 10-K for the fiscal year ended December 31, 2019 for this discussion.

Overview

Zebra Technologies Corporation and its subsidiaries (“Zebra” or the “Company”) is a global leader respected for innovative 
Enterprise Asset Intelligence (“EAI”) solutions in the automatic identification and data capture solutions industry. We design, 
manufacture, and sell a broad range of products and solutions, including cloud-based subscriptions, that capture and move data, 
including: mobile computers; barcode scanners and imagers; radio frequency identification device (“RFID”) readers; specialty 
printers for barcode labeling and personal identification; real-time location systems (“RTLS”); related accessories and supplies, 
such as self-adhesive labels and other consumables; and software applications. We also provide a full range of services, 
including maintenance, technical support, and repair, managed and professional services. End-users of our products, solutions 
and services include those in the retail and e-commerce, transportation and logistics, manufacturing, healthcare, hospitality, 
warehouse and distribution, energy and utilities, government, education, and banking enterprises around the world.  We provide 
products, solutions, and services in approximately 180 countries, with 128 facilities and approximately 8,800 employees 
worldwide.

Our customers have traditionally benefited from proven solutions that increase productivity and improve asset efficiency and 
utilization. The Company is poised to drive, and capitalize on, the evolution of the data capture industry into the broader EAI 
industry, based on important technology trends like the Internet of Things (“IoT”), ubiquitous mobility, automation and cloud 
computing. EAI solutions offer additional benefits to our customers including real-time, data-driven insights that improve 
operational visibility and drive workflow optimization.

The Company’s operations consist of two reportable segments: Asset Intelligence & Tracking (“AIT”) and Enterprise Visibility 
& Mobility (“EVM”). 

•

•

The AIT segment is an industry leader in barcode printing and asset tracking technologies. Its major product lines 
include barcode and card printers, supplies, services, location solutions, and retail solutions. Industries served include 
retail and e-commerce, transportation and logistics, manufacturing, healthcare, and other end markets within the 
following regions: North America;  Europe, Middle East, and Africa (“EMEA”); Asia-Pacific; and Latin America.

The EVM segment is an industry leader in automatic information and data capture solutions. Its major product lines 
include mobile computing, data capture, RFID, services, and workflow optimization solutions. Industries served 
include retail and e-commerce, transportation and logistics, manufacturing, healthcare, and other end markets within 
the following regions: North America; EMEA; Asia-Pacific; and Latin America.

Beginning in the first quarter of 2021, we will move the retail solutions product line from our AIT segment into our EVM 
segment contemporaneous with a change in our organizational structure and management of the business.  We will begin 
reporting our results reflecting this change in the first quarter of 2021 and will present historical periods on a comparable basis.  
The impact of this change does not have an impact to the Consolidated Financial Statements and is immaterial to our current 
and historical reportable segment results.

Recent Developments

COVID-19 Outbreak
In 2020, the coronavirus (“COVID-19”) spread rapidly worldwide, resulting in a broad number of governmental and 
commercial efforts to contain it, such as travel bans and restrictions, quarantines, shelter in place orders, and shutdowns.  These 
events have resulted in significant declines in global economic activity and significant volatility in financial market valuations, 
the duration and extent of which continues to be highly uncertain.  The Company’s 2020 Net sales and profitability were 
negatively impacted by the direct and indirect effects of the pandemic which were most pronounced in the second quarter.

We serve a diverse mix of customers.  Some of our customers have experienced significant declines or suspensions to their 
operations, whereas others have experienced increases in their business volume.  While many of our supply chain partners in 
China temporarily suspended or modified their business operations in early 2020 as a consequence of COVID-19, we have 

26

substantially mitigated the impact of these disruptions by taking exceptional actions, including alternative modes of product 
delivery and fulfillment, as well as providing protective equipment and hazard pay premiums for our front-line employees.  

The federal, state, and local governments as well as foreign governments, to varying degrees, have imposed, and continue to 
impose, several protocols and regulations restricting the physical movement or other activities of individuals in an effort to limit 
the spread of COVID-19.  We have implemented a number of measures in an effort to protect our employees’ health and well-
being, including having the majority of office workers work remotely, limiting employee travel, and withdrawing from in-
person industry events.  In addition, as governments continue to ease their restrictions and we continue to allow our employees 
to come back to work in our offices in a controlled approach, we have modified our business practices, including implementing 
social distancing protocols, office capacity restrictions, health screening, provision of personal protective equipment, tracking 
and tracing protocols, and extensively and frequently disinfecting our workspaces.  Throughout the pandemic, distribution 
centers and repair centers have remained open at varying capacity levels to ensure continued support to our customers, many of 
whom provide essential goods and services to communities.

During the past year, we considered the potential impacts of the global pandemic in qualitative impairment assessments of our 
long-lived assets, including goodwill and intangible assets, property, plant and equipment and right-of-use lease assets.  We 
concluded that it is not more likely than not that any of our long-lived assets are impaired.  Our analysis considered, among 
other factors:  

•
•
•
•

the nature of our products, solutions, and services as well as our position within our industry; 
our highly variable cost structure;
the assumption that the negative impacts from COVID-19 will be temporary; and that
the Company will continue generating strong positive operating cash flows over the long-term.

We have also considered the adequacy of our capital resources, inclusive of available borrowing capacity and other financing 
facilities; the results of our most recent quantitative goodwill impairment assessment, which was last completed in the fourth 
quarter of 2020 and further discussed in Note 6, Goodwill and Other Intangibles in the Notes to Consolidated Financial 
Statements; and that our market capitalization has continued to far exceed total net assets.  Finally, while we may experience a 
temporary increase in working capital levels, we do not anticipate a material impact to the realizability of current assets, such as 
accounts receivable or inventories, at this time.

The situation related to the pandemic continues to be complex and rapidly evolving.  In late 2020, certain vaccines were 
authorized by major regulatory bodies to help fight the infection of COVID-19, and certain other vaccines are in the late stages 
of development to provide such treatment.  At this time, however, the availability of authorized vaccines is highly limited, and 
the time required to make these vaccines available to all members of the public remains uncertain.  If COVID-19 persists or 
worsens before a safe and effective vaccine or other treatment is made widely available, there may be further external 
developments, such as restrictions imposed by government authorities or guidance issued by public health authorities, that are 
beyond our control and may impact our operating plans.  Parts of our business have experienced, and may continue to 
experience, operational disruption and customer demand impacts.  Since the onset of the pandemic, we have taken certain cost 
reduction actions to mitigate the impact to profitability and cash flow.  We cannot reasonably estimate the duration of the 
pandemic or fully ascertain its long-term impact to our business.  

Acquisitions
Reflexis
On September 1, 2020, the Company acquired Reflexis Systems, Inc. (“Reflexis”), a provider of task and workforce 
management, execution, and communication solutions for customers in the retail, food service, hospitality, and banking 
industries.  Through this acquisition, the Company intends to enhance its solution offerings to customers in these industries by
combining Reflexis’ platform with its existing software solutions and product offerings, further empowering front line workers 
to execute the next best action using real time data. The operating results of Reflexis are included within the EVM segment.

The Company’s total purchase consideration was $548 million, net of cash acquired.  The Company incurred approximately 
$21 million of acquisition-related costs, which primarily consisted of payments to settle certain existing Reflexis share-based 
compensation awards, as well as third-party transaction and advisory fees, that are included within Acquisition and integration 
costs on the Consolidated Statements of Operations.

Additionally, in exchange for the cancellation of unvested Reflexis stock options, the Company granted replacement share-
based compensation awards to certain Reflexis employees in the form of Zebra incentive stock options with a fair value of 
approximately $9 million. The stock options will be expensed over the weighted average future service period, which was 1.7 

27

years as of the acquisition date. See Note 15, Share-Based Compensation in the Notes to Consolidated Financial Statements for 
further details of these replacement awards.

The acquisition of Reflexis was funded, in part, by the issuance of a new term loan (the “2020 Term Loan”) in the amount of 
$200 million. The acquisition of Reflexis was otherwise funded using the Company’s cash on hand and borrowing under the 
Company’s existing Revolving Credit Facility.  See additional details related to the Company’s debt arrangements in Note 10, 
Long-Term Debt in the Notes to Consolidated Financial Statements.  

Cortexica
On November 5, 2019, the Company acquired Cortexica Vision Systems Limited (“Cortexica”), for $7 million in cash.  
Cortexica is a provider of computer vision based artificial intelligence solutions primarily serving the retail industry. 
Additionally, we incurred approximately $2 million of acquisition-related costs in 2019, which primarily included third-party 
transaction and advisory fees, that are reflected within Acquisition and integration costs on the Consolidated Statements of 
Operations. The operating results of Cortexica are included within the EVM segment.

Profitect
On May 31, 2019, the Company acquired Profitect, Inc. (“Profitect”), a provider of prescriptive analytics primarily serving the 
retail industry. The Company’s total purchase consideration was $79 million, which consisted of $75 million in cash, net of 
cash acquired, and the fair value of the Company’s existing minority ownership interest in Profitect of $4 million, as 
remeasured upon acquisition. Included within Other, net on the Consolidated Statements of Operations in 2019 is a $4 million 
gain resulting from the remeasurement of the Company’s previously held ownership interest in Profitect.  Additionally, we 
incurred $13 million of acquisition-related costs in 2019, which primarily consisted of payments to settle certain Profitect 
employee stock option awards, as well as, third-party transaction and advisory fees, that are included within Acquisition and 
integration costs on the Consolidated Statements of Operations. The operating results of Profitect are included within the EVM 
segment.

Temptime
On February 21, 2019, the Company acquired Temptime Corporation (“Temptime”), a developer and manufacturer of 
temperature-monitoring labels and devices.  In connection with this acquisition, the Company paid $180 million in cash, net of 
cash acquired. Additionally, we incurred $3 million of acquisition-related costs in 2019, which primarily included third-party 
transaction and advisory fees, that are included within Acquisition and integration costs on the Consolidated Statements of 
Operations. The operating results of Temptime are included within the AIT segment.

Product Sourcing Diversification Initiative  
The Company commenced efforts in 2019 to diversify its product sourcing footprint to include sourcing products from Taiwan, 
Vietnam, and Malaysia, thereby reducing its reliance on Chinese-based manufacturing and the impacts of related customs duties 
(“tariffs”) on U.S imports from China.  In conjunction with this initiative, the Company incurred total one-time costs of $23 
million, including $18 million and $5 million during the years ended December 31, 2020 and December 31, 2019, respectively, 
which are primarily reflected within Operating expenses on the Consolidated Statements of Operations. The Company also 
made $8 million of incremental equipment purchases during the year ended December 31, 2020.  The Company has completed 
this initiative and has begun sourcing products from these alternative locations.  As of the end of 2020, these actions, along with 
certain U.S. pricing actions, have substantially mitigated the ongoing financial impacts of Chinese import tariffs.

Restructuring Programs
In the fourth quarter of 2019, the Company committed to certain organizational changes designed to generate operational 
efficiencies (collectively referred to as the “2019 Productivity Plan”).  The organizational design changes under the 2019 
Productivity Plan, which principally occurred within the North America and EMEA regions.  The 2019 Productivity Plan was 
completed in the fourth quarter of 2020.  Exit and restructuring charges, primarily related to employee severance and benefits, 
for the 2019 Productivity Plan were $11 million and $8 million during the years ended December 31, 2020 and 2019, 
respectively.  See Note 9, Exit and Restructuring Costs in the Notes to Consolidated Financial Statements for further 
information related to the 2019 Productivity Plan.

28

  
Results of Operations: Year Ended 2020 versus 2019 and Year Ended 2019 versus 2018 

Consolidated Results of Operations 
(amounts in millions, except percentages)

Year Ended December 31,

2020

2019

2018

Percent
Change 
2020 vs 2019

Percent
Change 
2019 vs 2018

Net sales:

Tangible products

Services and software

Total Net sales

Gross profit

Gross margin
Operating expenses

Operating income

$ 

3,813 

$ 

3,907 

$ 

3,685 

635 

4,448 

2,003 

 45.0 %

1,352 

578 

4,485 

2,100 

 46.8 %

1,408 

$ 

651 

$ 

692 

$ 

533 

4,218 

1,981 

 47.0 %

(180) bps

1,371 

610 

 (4.0) %

 (5.9) %

 (2.4) %

 9.9 %

 (0.8) %

 (4.6) %

 6.0 %

 8.4 %

 6.3 %

 6.0 %

(20) bps

 2.7 %

 13.4 %

Net sales to customers by geographic region were as follows (amounts in millions, except percentages):

Year Ended December 31,

2020

2019

2018

Percent
Change 
2020 vs 2019

Percent
Change 
2019 vs 2018

North America

EMEA

Asia-Pacific

Latin America

Total Net sales

$ 

$ 

2,319  $ 

2,261  $ 

1,495 

439 
195 
4,448  $ 

1,462 

518 
244 
4,485  $ 

2,041 

1,409 

520 
248 
4,218 

 2.6 %

 2.3 %

 (15.3) %
 (20.1) %
 (0.8) %

 10.8 %

 3.8 %

 (0.4) %
 (1.6) %
 6.3 %

Operating expenses are summarized below (amounts in millions, except percentages):

Selling and marketing
Research and development
General and administrative
Amortization of intangible assets
Acquisition and integration costs
Exit and restructuring costs
Total Operating expenses

Consolidated Organic Net sales growth:

Reported GAAP Consolidated Net sales growth
Adjustments:

Impact of foreign currency translations (1)
Impact of acquisitions (2)

Consolidated Organic Net sales growth (3)

Year Ended December 31,

As a Percentage of Net sales

2020

2019

2018

$ 

$ 

483  $ 
453 
304 
78 
23 
11 
1,352  $ 

503  $ 
447 
323 
103 
22 
10 
1,408  $ 

483 
444 
328 
97 
8 
11 
1,371 

2020
 10.9 %
 10.2 %
 6.8 %
NM
NM
NM
 30.4 %

2019
 11.2 %
 10.0 %
 7.2 %
NM
NM
NM
 31.4 %

2018
 11.5 %
 10.5 %
 7.8 %
NM
NM
NM
 32.5 %

Year Ended December 31,

2020

2019

 (0.8) %

 6.3 %

 0.6 %
 (0.7) %
 (0.9) %

 1.1 %
 (1.9) %
 5.5 %

(1) Operating results reported in U.S. Dollars are affected by foreign currency exchange rate fluctuations. 

Foreign currency translation impact represents the difference in results that are attributable to fluctuations in the 
currency exchange rates used to convert the results for businesses where the functional currency is not the U.S. 
Dollar. This impact is calculated by translating the current period results at the currency exchange rates used in the 
comparable prior year period, inclusive of the Company’s foreign currency hedging program.

29

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(2) For purposes of computing Organic Net sales growth, amounts directly attributable to business acquisitions are excluded 

for twelve months following their respective acquisition dates. 

(3) Consolidated Organic Net sales growth is a non-GAAP financial measure.  See the Non-GAAP Measures section at the end 

of this item.

2020 compared to 2019 
Total Net sales decreased $37 million or 0.8% compared with the prior year primarily due to customer demand declines 
resulting from the COVID-19 pandemic which had an overall negative effect on both of our segments and broadly across all 
regions.  The negative effect of the pandemic was most pronounced within our AIT segment, particularly in the second quarter 
of 2020.  AIT sales declines were partially offset by growth in our EVM segment, reflecting higher Services and software 
revenues, due in part from recent business acquisitions, as well as increased product purchases, particularly in the transportation 
and logistics and retail end markets, in response to the need to digitize and automate workflows in an increasingly on-demand 
economy.  Excluding the effects of acquisitions and unfavorable currency changes, the decrease in Consolidated Organic Net 
sales was 0.9%.

Gross margin decreased to 45.0% for the current year compared to 46.8% in the prior year. Gross margins were lower in both 
the AIT and EVM segments, reflecting unfavorable business mix, including larger deal size, and premium freight costs.  These 
declines were partially offset by productivity gains within our services offerings and a partial recovery of 2019 Chinese import 
tariffs in the fourth quarter of 2020. 

Operating expenses for the years ended December 31, 2020 and 2019 were $1,352 million and $1,408 million, or 30.4% and 
31.4% of Net sales, respectively.  As a percentage of Net sales, operating costs continue to trend favorably.  The decrease in 
Operating expenses over the prior year was primarily due to lower discretionary spending, employee incentive-based 
compensation, and intangible asset amortization expense. These reductions were partially offset by the inclusion of operating 
expenses associated with acquired businesses and costs associated with the diversification of the Company’s product sourcing 
footprint.

Operating income was $651 million for the current year compared to $692 million for the prior year. The decrease was 
primarily due to lower Net sales and Gross profit, partially offset by the benefit of lower Operating expenses.

Net income decreased 7.4% compared to the prior year due to lower operating income and higher income tax expense, which 
were partially offset by a decrease in Other expenses, net, detailed as follows:

•

•

The Company’s effective tax rates for the years ended December 31, 2020 and December 31, 2019 were 10.0% and 
9.0%, respectively.  The Company’s effective tax rate was higher in the current year as compared to the prior year, 
primarily due to higher benefits of uncertain tax positions in the prior year, partially offset by higher income in foreign 
jurisdictions with lower tax rates in the current year.

Other expenses, net was $91 million for the current year, compared to $94 million for the prior year. The increase in 
interest rate swap and foreign exchange losses in the current year were more than offset by the favorable impacts of 
lower interest rates and average outstanding debt levels.  Additionally, the prior year included $7 million of debt 
refinancing costs.  

Diluted earnings per share decreased to $9.35 as compared to $9.97 in the prior year primarily due to lower operating income 
and a higher effective income tax rate, which were partially offset by the benefit of lower weighted average shares outstanding.

Results of Operations by Segment

The following commentary should be read in conjunction with the financial results of each operating business segment as 
detailed in Note 20, Segment Information & Geographic Data in the Notes to Consolidated Financial Statements.  To the extent 
applicable, segment results exclude purchase accounting adjustments, amortization of intangible assets, acquisition and 
integration costs, impairment of goodwill and other intangibles, exit and restructuring costs, and product sourcing 
diversification costs.

30

Asset Intelligence & Tracking Segment (“AIT”)
(amounts in millions, except percentages)

Net sales:

Tangible products

Services and software

Total Net sales

Gross profit

Gross margin
Operating expenses

Operating income

AIT Organic Net sales growth:

AIT Reported GAAP Net sales growth
Adjustments:

Impact of foreign currency translations (1)
Impact of acquisition (2)

AIT Organic Net sales growth (3)

Year Ended December 31,

2020

2019

2018

Percent
Change 
2020 vs 2019

Percent
Change 
2019 vs 2018

$ 

1,298 

$ 

1,347 

$ 

1,298 

128 

1,426 

674 

132 

1,479 

736 

125 

1,423 

710 

 (3.6) %

 (3.0) %

 (3.6) %

 (8.4) %

 47.3 %

 49.8 %

 49.9 %

(250) bps

352 

322 

$ 

381 

355 

$ 

385 

325 

$ 

 (7.6) %

 (9.3) %

 3.8 %

 5.6 %

 3.9 %

 3.7 %

(10) bps

 (1.0) %

 9.2 %

December 31,

2020

2019

 (3.6) %

 3.9 %

 0.4 %

 (0.5) %
 (3.7) %

 1.0 %

 (2.7) %
 2.2 %

(1) Operating results reported in U.S. Dollars are affected by foreign currency exchange rate fluctuations. Foreign currency 
translation impact represents the difference in results that are attributable to fluctuations in the currency exchange rates 
used to convert the results for businesses where the functional currency is not the U.S. Dollar. This impact is calculated by 
translating the current period results at the currency exchange rates used in the comparable prior year period, inclusive of 
the Company’s foreign currency hedging program.

(2) For purposes of computing AIT Organic Net sales growth, amounts directly attributable to the Temptime acquisition are 

excluded for twelve months following its acquisition date. 

(3) AIT Organic Net sales growth is a non-GAAP financial measure.  See the Non-GAAP Measures section at the end of this 

item.

2020 compared to 2019 
Total Net sales for AIT decreased $53 million or 3.6% compared to the prior year primarily due to lower sales of printing 
products and supplies across most regions associated with COVID-19 induced customer demand declines, the impact of which 
was most pronounced in the second quarter of 2020, and unfavorable foreign currency changes. These declines were partially 
offset by growth associated with our Temptime acquisition.  Excluding the impacts of the Temptime acquisition and foreign 
currency changes, AIT Organic Net Sales decline was 3.7%.

Gross margin decreased to 47.3% in the current year compared to 49.8% for the prior year primarily due to unfavorable product 
mix, lower sales volumes, and premium freight costs, which were partially offset by recoveries of certain 2019 Chinese import 
tariffs in the fourth quarter of 2020.

Operating income decreased 9.3% in the current year compared to the prior year. The decrease was due to lower Net sales and 
Gross profit, partially offset by the benefit of lower Operating expenses.

31

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Enterprise Visibility & Mobility Segment (“EVM”)
(amounts in millions, except percentages)

Year Ended December 31,
2019

2020

2018

Percent
Change 
2020 vs 2019

Percent
Change 
2019 vs 2018

Net sales:

Tangible products

Services and software

Total Net sales

Gross profit

Gross margin
Operating expenses

Operating income

EVM Organic Net sales growth:

EVM Reported GAAP Net sales growth
Adjustments:

Impact of foreign currency translations (1)
Impact of acquisitions (2)
EVM Organic Net sales growth (3)

$ 

2,515 

$ 

2,560 

$ 

2,387 

514 

3,029 

1,342 

446 

3,006 

1,371 

408 

2,795 

1,274 

 (1.8) %

 15.2 %

 0.8 %

 (2.1) %

 44.3 %

 45.6 %

 45.6 %

(130) bps

876 

466 

$ 

888 

483 

$ 

870 

404 

$ 

 (1.4) %

 (3.5) %

 7.2 %

 9.3 %

 7.5 %

 7.6 %

0 bps

 2.1 %

 19.6 %

December 31,

2020

2019

 0.8 %

 7.5 %

 0.7 %
 (1.0) %

 0.5 %

 1.1 %
 (1.4) %

 7.2 %

(1) Operating results reported in U.S. Dollars are affected by foreign currency exchange rate fluctuations. 

Foreign currency translation impact represents the difference in results that are attributable to fluctuations in the 
currency exchange rates used to convert the results for businesses where the functional currency is not the U.S. 
Dollar. This impact is calculated by translating the current period results at the currency exchange rates used in the 
comparable prior year period, inclusive of the Company’s foreign currency hedging program.

(2) For purposes of computing Organic Net sales growth, amounts directly attributable to the Xplore Technologies Corporation 

(“Xplore”), Profitect, Cortexica and Reflexis acquisitions are excluded for twelve months following their respective 
acquisition dates. 

(3) EVM Organic Net sales growth is a non-GAAP financial measure.  See the Non-GAAP Measures section at the end of this 

item.

2020 compared to 2019 
Total Net sales for EVM increased $23 million or 0.8% compared to the prior year primarily due to higher sales of support 
services, mobile computing products, and our recent acquisitions.  These increases were partially offset by lower sales of data 
capture products in most regions associated with continued COVID-19 induced customer demand declines, the impact of which 
was most pronounced in the second quarter of 2020, and unfavorable currency changes. Excluding the impacts of acquisitions 
and foreign currency changes, EVM Organic Net Sales growth was 0.5%.

Gross margin decreased to 44.3% in the current year compared to 45.6% in the prior year, primarily due to unfavorable 
business mix, including larger deal size, and premium freight costs. These declines were partially offset by productivity gains 
within our support service offerings, recoveries of certain 2019 Chinese import tariffs in the fourth quarter of 2020, and the 
contributions from our higher margin acquisitions.

Operating income for the current year decreased 3.5% due to lower Gross profit despite higher Net sales, partially offset by the 
benefit of lower Operating expenses.

32

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Liquidity and Capital Resources
The primary factors that influence our liquidity include the amount and timing of our revenues, cash collections from our 
customers, cash payments to our suppliers, capital expenditures, repatriation of foreign cash, acquisitions, and share 
repurchases. Management believes that our existing capital resources, inclusive of available borrowing capacity on debt and 
other financing facilities and funds generated from operations, are sufficient to meet anticipated capital requirements and 
service our indebtedness. The following table summarizes our cash flow activities for the years indicated (in millions):

Cash flow provided by (used in):
Operating activities
Investing activities
Financing activities
Effect of exchange rates on cash balances
Net increase (decrease) in cash and cash 
equivalents, including restricted cash

Year Ended December 31,

2020

2019

2018

$ Change 
2020 vs 2019

$ Change 
2019 vs 2018

$ 

962  $ 
(641)   
(157)   
(2)   

685  $ 
(335)   
(365)   
1 

785  $ 
(137)   
(661)   
(5)   

277  $ 
(306)   
208 

(3)   

(100) 
(198) 
296 
6 

$ 

162  $ 

(14)  $ 

(18)  $ 

176  $ 

4 

2020 vs. 2019 
The change in our cash and cash equivalents balance during the current year is reflective of the following:

•

•

•

The increase in cash provided by operating activities was primarily due to the favorable timing of collections from 
customers, favorable timing of vendor payments, as well as lower cash payments for employee incentive 
compensation, income taxes and interest. These benefits were partially offset by higher inventory levels.

Net cash used in investing activities included the Company’s acquisition of Reflexis in the current year, which 
consisted of $548 million cash paid, net of cash acquired, as well as $32 million in cash paid for additional long-term 
investments. The prior year’s cash used in investing activities included cash paid for the acquisitions of Temptime, 
Profitect and Cortexica totaling $262 million, as well as $22 million in cash paid for long-term investments.

Net cash used in financing activities during the current year included common stock repurchases of $200 million, net 
debt repayments of $40 million and net payments related to share-based compensation plans of $25 million, partially 
offset by the favorable timing of unremitted cash collections from the servicing of factored receivables of $109 
million. Net cash used in financing activities during the prior year included to net debt repayments of $312 million, net 
payments related to share-based compensation plans of $32 million and common stock repurchases of $47 million.

Company Debt
The following table shows the carrying value of the Company’s debt (in millions):

Term Loan A
2020 Term Loan
Revolving Credit Facility
Receivables Financing Facilities

Total debt

Less: Debt issuance costs
Less: Unamortized discounts
Less: Current portion of debt

Total long-term debt

December 31,

2020

2019

917  $ 
100 
— 
235 
1,252  $ 
(5)   
(2)   
(364)   
881  $ 

917 
— 
103 
266 
1,286 
(6) 
(3) 
(197) 
1,080 

$ 

$ 

$ 

Term Loan A
The principal on Term Loan A is due in quarterly installments, with the next quarterly installment due in June 2021 and the 
majority due upon the August 9, 2024 maturity date. The Company may make prepayments, in whole or in part, without 
premium or penalty, and would be required to prepay certain outstanding amounts in the event of certain circumstances or 
transactions. As of December 31, 2020, the Term Loan A interest rate was 1.41%.  Interest payments are made monthly and are 
subject to variable rates plus an applicable margin.

33

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2020 Term Loan
In September 2020, the Company entered into a new $200 million###August 31, 2021 maturity date.  The Company may make 
additional prepayments, in whole or in part, without premium or penalty, and would be required to prepay certain outstanding 
amounts in the event of certain circumstances or transactions. As of December 31, 2020, the 2020 Term Loan interest rate was 
2.25%.  Interest payments are made monthly and are subject to a variable rate plus an applicable margin.  Costs associated with 
issuing the 2020 Term Loan were approximately $1 million, which were capitalized and are being amortized over the term of 
the loan.

Revolving Credit Facility
The Revolving Credit Facility is available for working capital and other general business purposes, including letters of credit. 
As of December 31, 2020, the Company had letters of credit totaling $5 million, which reduced funds available for borrowings 
under the Revolving Credit Facility from $1 billion to $995 million### Upon borrowing, interest payments are made monthly 
and are subject to variable rates plus an applicable margin. The Revolving Credit Facility matures on August 9, 2024.

Receivables Financing Facilities
The Company has two Receivables Financing Facilities with financial institutions that have a combined total borrowing limit of 
up to $280 million. As collateral, the Company pledges perfected first-priority security interests in its U.S. domestically 
originated accounts receivable. The Company has accounted for transactions under its Receivables Financing Facilities as 
secured borrowings.  The Company’s first Receivables Financing Facility, which was originally entered into in December 2017 
and was amended in May 2019, allows for borrowings of up to $180 million and will mature on March 29, 2021. The 
Company’s second Receivable Financing Facility, which was entered into in May 2019 and was amended in May 2020, allows 
for borrowings of up to $100 million and will mature on May 17, 2021.

As of December 31, 2020, the Company’s Consolidated Balance Sheets included $441 million of receivables that were pledged 
under the two Receivables Financing Facilities. As of December 31, 2020, $235 million had been borrowed, all of which was 
classified as current. Borrowings under the Receivables Financing Facilities bear interest at a variable rate plus an applicable 
margin. As of December 31, 2020, the Receivables Financing Facilities had an average interest rate of 1.04%. Interest is paid 
on these borrowings on a monthly basis.

Uncommitted Short-Term Credit Facility
The  Company  also  entered  into  an  uncommitted  short-term  credit  facility  (“Uncommitted  Facility”)  in  August  2020.    The 
Uncommitted Facility matures on August 26, 2021 and allows for borrowings of up to $20 million###December 31, 2020, the 
Company had no outstanding borrowings under the Uncommitted Facility.

See Note 12, Long-Term Debt in the Notes to Consolidated Financial Statements for further details.

Receivables Factoring
The Company has multiple Receivables Factoring arrangements, pursuant to which certain receivables are sold to banks without 
recourse in exchange for cash. Transactions under the Receivables Factoring arrangements are accounted for as sales under 
Accounting Standards Codifications 860, Transfers and Servicing of Financial Assets, with the sold receivables removed from 
the Company’s balance sheet. Under these Receivables Factoring arrangements, the Company does not maintain any beneficial 
interest in the receivables sold. The banks’ purchase of eligible receivables is subject to a maximum amount of uncollected 
receivables. The Company services the receivables on behalf of the banks, but otherwise maintains no significant continuing 
involvement with respect to the receivables. Sale proceeds that are representative of the fair value of factored receivables, less a 
factoring fee, are reflected in Net cash provided by operating activities on the Consolidated Statements of Cash Flows, while 
sale proceeds in excess of the fair value of factored receivables are reflected in Net cash used in financing activities on the 
Consolidated Statements of Cash Flows.

In 2020, the Company entered into a new Receivables Factoring arrangement with a bank, which allows for the factoring of up 
to €150 million of uncollected receivables originated from the EMEA and Asia-Pacific regions. This arrangement expands upon 
the Company’s existing Receivables Factoring arrangements, which allow for the factoring of up to $125 million of uncollected 
receivables originated from the EMEA region.

As of December 31, 2020 and 2019 there were a total of $70 million and $60 million, respectively, of uncollected receivables 
that had been sold and removed from the Company’s Consolidated Balance Sheets.

As servicer of sold receivables, the Company had $142 million and $33 million of obligations that were not yet remitted to 
banks as of December 31, 2020 and 2019, respectively. These obligations are included within Accrued liabilities on the 
Consolidated Balance Sheets, with changes in such obligations reflected within Net cash used in financing activities on the 
Consolidated Statements of Cash Flows.

34

See Note 19, Accounts Receivable Factoring in the Notes to Consolidated Financial Statements for further details.

Share Repurchases
On July 30, 2019, the Company announced that its Board of Directors authorized a share repurchase program for up to an 
aggregate amount of $1 billion of its outstanding shares of common stock. The share repurchase program does not have a stated 
expiration date.  The level of the Company’s repurchases depends on a number of factors, including its financial condition, 
capital requirements, cash flows, results of operations, future business prospects and other factors its management may deem 
relevant. The timing, volume, and nature of repurchases are subject to market conditions, applicable securities laws and other 
factors and may be amended, suspended or discontinued at any time.  Repurchases may be effected from time to time through 
open market purchases, including pursuant to a pre-set trading plan meeting the requirements of Rule 10b5-1(c) of the 
Securities Exchange Act of 1934. During the year ended December 31, 2020 the Company repurchased 948,740 shares of 
common stock for $200 million.  During the year ended December 31, 2019, the Company repurchased 237,886 shares of 
common stock for $47 million.  As of December 31, 2020, approximately $753 million of common stock remained authorized 
for repurchase under the program.

Cash and Cash Equivalents
Included in the Company’s Cash and cash equivalents are amounts held by foreign subsidiaries. The Company had $37 million 
and $26 million of foreign cash and cash equivalents included in the Company’s total cash positions of $168 million and $30 
million as of December 31, 2020 and 2019, respectively.

Contractual Obligations
Zebra’s contractual obligations as of December 31, 2020 were as follows (in millions):

Operating lease obligations(1)
Deferred compensation liability(2)
Debt principal payments
Interest payments(3)
Purchase obligations(4)

Total

Payments due by period

Total

Less than 1
year

1-3 years

3-5 years

More than 5
years

$ 

$ 

186  $ 
30 
1,252 
105 
416 
1,989  $ 

38  $ 
1 
364 
34 
416 
853  $ 

62  $ 
2 
138 
54 
— 
256  $ 

42  $ 
2 
750 
17 
— 
811  $ 

44 
25 
— 
— 
— 
69 

(1) Includes leases of manufacturing facilities, distribution centers, sales and administrative offices, equipment and vehicles 
that are classified as operating leases. The contractual obligations above include future minimum payments, including 
payments for those periods where renewal options are reasonably certain to be exercised.

(2) Includes payments related to obligations under our deferred compensation plan. The deferred compensation plan allows 

certain members of management and other highly-compensated employees to defer receipt of a portion of their 
compensation. The amount in “More than 5 Years” includes the obligations under the deferred compensation plan to be 
paid to participants who have not terminated employment, since we cannot estimate the timings of those terminations and 
withdrawals.

(3) Includes payments related to interest on the Company’s debt, as well as related settlements of interest rate swap 

agreements.  These payments are estimated based on applicable interest rates and margins along with the balance of 
outstanding debt as of December 31, 2020. Future interest payments may increase or decrease based upon fluctuations in 
market rates and/or the Company’s borrowing levels.

(4) Purchase obligations are for purchases made in the normal course of business to meet operational requirements, primarily 
raw materials and finished goods. Purchase obligations included in the table above are based on quarterly forecasted 
component and manufacturing requirements and typically provide for fulfillment within agreed upon lead-times and/or 
commercially standard lead-times for products. The Company does not have contractual obligations related to take-or-pay 
arrangements.

Uncertain tax positions of $8 million have been excluded from the table above because we cannot reliably estimate the period 
of cash settlement, if any, with the respective taxing authorities. See Note 16, Income Taxes in the Notes to Consolidated 
Financial Statements for further information.

Critical Accounting Policies and Estimates
Management prepared the consolidated financial statements of the Company under accounting principles generally accepted in 
the U.S. The application of these principles requires the use of estimates, judgments, and assumptions which affect the amounts 

35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
reported in our consolidated financial statements. We believe that our estimates, judgments, and assumptions are reasonable 
based upon available information. Our more significant estimates and assumptions include those related to the recognition and 
measurement of income tax assets and liabilities, development of fair value estimates when measuring the identifiable 
intangible assets acquired and liabilities assumed in business combinations, development of reporting unit fair values as part of 
our annual goodwill impairment testing, and measurement of variable consideration and allocation of transaction price to 
performance obligations in revenue transactions. See Note 2, Significant Accounting Policies in the Notes to Consolidated 
Financial Statements for additional discussion of these items as well as other accounting policies.

New Accounting Pronouncements
On January 1, 2020, the Company adopted Accounting Standards Update 2016-13, Financial Instruments-Credit Losses (Topic 
326) - Measurement of Credit Losses on Financial Instruments, which did not have a significant impact to the Company’s 
consolidated financial statements. See Note 2, Significant Accounting Policies in the Notes to Consolidated Financial 
Statements for further information related to the Company’s adoption of this new accounting pronouncement.

Non-GAAP Measures
The Company has provided reconciliations of the supplemental non-GAAP financial measures, as defined under the rules of the 
Securities and Exchange Commission, presented herein to the most directly comparable financial measures calculated and 
presented in accordance with GAAP. 

These supplemental non-GAAP financial measures – Consolidated Organic Net sales growth, AIT Organic Net sales growth, 
and EVM Organic Net sales growth – are presented because our management evaluates our financial results both including and 
excluding the effects of business acquisitions and foreign currency translation, as applicable. Management believes that the 
supplemental non-GAAP financial measures presented provide additional perspective and insights when analyzing the core 
operating performance of our business from period to period and trends in our historical operating results. These supplemental 
non-GAAP financial measures should not be considered superior to, as a substitute for, or as an alternative to, and should be 
considered in conjunction with the GAAP financial measures presented.

36

Item 7A.

 Quantitative and Qualitative Disclosures About Market Risk

Market risk is the sensitivity of income to changes in interest rates, commodity prices, and foreign currency changes. Zebra is 
primarily exposed to the following types of market risk: interest rate and foreign currency.

Interest Rate Risk
We are exposed to interest rate volatility with regard to existing debt issuances. Primary exposures include the London Inter-
bank Offered Rate (“LIBOR”). We use interest rate derivative contracts, including interest rate swaps, to mitigate the majority 
of the Company’s exposure from interest rate changes on existing debt and future debt issuances, thereby reducing the volatility 
of our financing costs and, based on current and projected market conditions, achieve a desired proportion of fixed versus 
floating-rate debt. Generally, under these swaps, we agree with a counterparty to exchange floating-rate for fixed-rate interest 
amounts with an agreed upon notional amount.

The United Kingdom’s Financial Conduct Authority, which regulates LIBOR, announced in 2017 that it intends to phase out 
LIBOR.  We continue to closely monitor the possible phase out of LIBOR to assess any impacts to our debt and interest rate 
swap contracts, including the necessity to amend any of those contracts in order to incorporate alternative reference rates.

As of December 31, 2020, we had approximately $1.3 billion of debt outstanding under our debt facilities, which bears interest 
determined by reference to a variable rate index. A one percentage point increase or decrease in interest rates would increase or 
decrease annual interest expense by approximately $5 million. This exposure includes the impact of associated forward interest 
rate swaps outstanding as of December 31, 2020. Refer to Note 11, Derivative Instruments in the Notes to Consolidated 
Financial Statements for further discussion of these risk mitigation activities.  Exposure to variable interest may increase or 
decrease, to the extent that the Company’s borrowings under its Revolving Credit Facility or Receivables Financing Facilities 
increase or decrease, respectively. 

Foreign Exchange Risk
We provide products, solutions and services in approximately 180 countries throughout the world and, therefore, at times are 
exposed to risk based on movements in foreign exchange rates. In some instances, we invoice customers in their local currency 
and have a resulting foreign currency denominated revenue transaction and accounts receivable. We also purchase certain raw 
materials and other items in foreign currencies. We manage these risks using derivative financial instruments, including foreign 
currency exchange contracts. See Note 11, Derivative Instruments in the Notes to Consolidated Financial Statements for further 
discussions of hedging activities.

The currencies that we are primarily exposed to fluctuations in foreign currency exchange rates are the Euro, British Pound 
Sterling, Czech Koruna, Brazilian Real and Chinese Yuan. A one percentage point increase or decrease in exchange rates 
relative to the U.S. Dollar would increase or decrease our pre-tax income by approximately $2 million. This amount is inclusive 
of the impact of associated derivative contracts. 

37

Item 8.

Financial Statements and Supplementary Data

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Financial Statements

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets as of December 31, 2020 and 2019

Consolidated Statements of Operations for the years ended December 31, 2020, 2019, and 2018

Consolidated Statements of Comprehensive Income for the years ended December 31, 2020, 2019, and 2018

Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2020, 2019, and 2018

Consolidated Statements of Cash Flows for the years ended December 31, 2020, 2019, and 2018

Notes to Consolidated Financial Statements

Page

39

41

42
43

44

45

46

38

 
 
Report of Independent Registered Public Accounting Firm

To the Shareholders and the Board of Directors of Zebra Technologies Corporation 

Opinion on the Financial Statements  

We have audited the accompanying consolidated balance sheets of Zebra Technologies Corporation and subsidiaries (the 
“Company”) as of December 31, 2020 and 2019, the related consolidated statements of operations, comprehensive income, 
stockholders’ equity, and cash flows for each of the three years in the period ended December 31, 2020, and the related notes 
and financial statement schedule listed in the Index at Item 15 (collectively referred to as the “consolidated financial 
statements”). In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position 
of the Company at December 31, 2020 and 2019, and the results of its operations and its cash flows for each of the three years 
in the period ended December 31, 2020, in conformity with U.S. generally accepted accounting principles.  

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) 
(PCAOB), the Company's internal control over financial reporting as of December 31, 2020, based on criteria established in 
Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission 
(2013 framework) and our report dated February 11, 2021 expressed an unqualified opinion thereon. 

Basis for Opinion 

These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on 
the Company’s financial statements based on our audits. We are a public accounting firm registered with the PCAOB and are 
required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable 
rules and regulations of the Securities and Exchange Commission and the PCAOB.  

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the 
audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to 
error or fraud. Our audits included performing procedures to assess the risks of material misstatement of the financial 
statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included 
examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also included 
evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall 
presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.  

Critical Audit Matters

The critical audit matters communicated below are matters arising from the current period audit of the financial statements that 
were communicated or required to be communicated to the audit committee and that: (1) relate to accounts or disclosures that 
are material to the financial statements and (2) involved our especially challenging, subjective or complex judgments. The 
communication of the critical audit matters does not alter in any way our opinion on the consolidated financial statements, taken 
as a whole, and we are not, by communicating the critical audit matters below, providing  separate opinions on the critical audit 
matters or on the accounts or disclosures to which they relate. 

Accounting for Income Taxes

Description of the 
Matter

As discussed in Note 16 to the consolidated financial statements, the Company earns a 
significant amount of its operating income across multiple jurisdictions and the 
Company’s organizational structure and transactional flows are designed to reflect 
strategic and operational business imperatives that change over time.  As the Company 
operates in a multinational tax environment and incurs income tax obligations in a 
number of jurisdictions, complexities and uncertainties can arise in the application of 
complex tax regulations to the Company’s multinational operations.

Auditing the application of taxation legislation to the Company’s affairs is inherently 
complex, highly specialized and requires judgment. These factors impact the 
Company’s estimation of tax exposures, valuation allowances and income tax 
provisions.

39

How We Addressed 
the Matter in Our 
Audit

We obtained an understanding, evaluated the design and tested the operating 
effectiveness of controls over the Company’s identification of and accounting for the 
tax impact of changes in the business or significant changes in tax laws. This included 
controls over the Company’s evaluation of tax law changes, the evaluation of cross-
jurisdictional transactions and the Company’s tax technical assessment over those 
changes and/or transactions.

We involved our tax professionals in the Company’s major operating jurisdictions to 
assist in the evaluation of the Company’s tax obligations. We evaluated the Company’s 
transactional flows to assess whether they aligned with the Company’s strategic and 
operational shifts. We made inquiries of management and inspected internally and 
externally prepared documentation to understand current disputes and uncertain tax 
positions. We assessed the completeness of the tax matters identified and evaluated the 
Company’s assessment regarding the related status, potential exposure and risk of loss. 
We assessed the consistency of assumptions used in estimating provisions for key tax 
exposures and evaluated the adequacy of the Company’s disclosures of tax and 
ongoing tax matters.

Acquisition of Reflexis Systems, Inc. - Valuation of intangible assets

Description of the 
Matter

During 2020, the Company completed its acquisition of Reflexis Systems, Inc. 
(“Reflexis”) for net consideration of $548 million, as disclosed in Note 5 to the 
consolidated financial statements. The Company’s accounting for the acquisition 
required determining the fair value of the intangible assets acquired, including 
technology assets and customer relationships.

Auditing the Company’s accounting for the acquired intangible assets was complex 
and subjective due to the estimation required in management’s determination of the 
fair values of these assets. The estimation was significant due to the sensitivity of the 
respective fair values to the underlying assumptions, including projected revenue 
growth rates and the selected discount rate. These assumptions relate to the future 
performance of the acquired business, are forward-looking and could be affected by 
future economic and market conditions.

How We Addressed 
the Matter in Our 
Audit

We obtained an understanding, evaluated the design and tested the operating 
effectiveness of controls over the Company’s valuation of acquired intangible assets. 
For example, we tested controls over management’s review of the valuation of the 
acquired intangibles assets, including the review of the valuation model and significant 
assumptions used in the valuation.

To test the fair value of the acquired intangible assets, our audit procedures included, 
among others, evaluating the appropriateness of the valuation methodologies used by 
management, evaluating the projected revenue growth rates and discount rate, and 
testing the completeness and accuracy of underlying data. Evaluating the 
reasonableness of the projected revenue growth rates involved comparing the 
projections to historical results of the acquired business and current industry and 
market trends.  We involved our valuation specialists to assist in the evaluation of the 
Company’s discount rate by comparing it against a discount range that was 
independently developed using publicly available market data for comparable entities.   

/s/ Ernst & Young LLP 

We have served as the Company’s auditor since 2005.

Chicago, Illinois
February 11, 2021

40

 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(In millions, except share data)

December 31,

2020

2019

$ 

168  $ 

30 

508 
511 
16 
70 
1,273 

274 
135 
2,988 
402 
139 
164 
5,375  $ 

364  $ 
601 
559 

308 

19 
1,851 
881 
129 
273 
97 
3,231 

— 

1 
395 

(919)   
2,736 

(69)   

2,144 
5,375  $ 

613 
474 
32 
46 
1,195 

259 
107 
2,622 
275 
127 
126 
4,711 

197 
552 
379 

238 

38 
1,404 
1,080 
100 
221 
67 
2,872 

— 

1 
339 

(689) 
2,232 
(44) 
1,839 
4,711 

$ 

$ 

$ 

Assets
Current assets:

Cash and cash equivalents
Accounts receivable, net of allowances for doubtful accounts of $1 million and $2 
million as of December 31, 2020 and 2019
Inventories, net
Income tax receivable
Prepaid expenses and other current assets

Total Current assets

Property, plant and equipment, net
Right-of-use lease asset 
Goodwill
Other intangibles, net
Deferred income taxes
Other long-term assets
Total Assets
Liabilities and Stockholders' Equity
Current liabilities:

Current portion of long-term debt
Accounts payable
Accrued liabilities
Deferred revenue

Income taxes payable

Total Current liabilities

Long-term debt
Long-term lease liabilities
Long-term deferred revenue
Other long-term liabilities
Total Liabilities
Stockholders’ Equity:

Preferred stock, $.01 par value; authorized 10,000,000 shares; none issued
Class A common stock, $.01 par value; authorized 150,000,000 shares; issued 
72,151,857 shares
Additional paid-in capital
Treasury stock at cost, 18,689,775 and 18,148,925 shares as of December 31, 2020 and 
2019, respectively
Retained earnings
Accumulated other comprehensive loss

Total Stockholders’ Equity
Total Liabilities and Stockholders’ Equity

See accompanying Notes to Consolidated Financial Statements.

41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(In millions, except per share data)

Net sales

Tangible products

Services and software

Total Net sales

Cost of sales:

Tangible products

Services and software

Total Cost of sales

Gross profit

Operating expenses:

Selling and marketing

Research and development

General and administrative

Amortization of intangible assets

Acquisition and integration costs

Exit and restructuring costs

Total Operating expenses

Operating income

Other expenses:

Foreign exchange loss

Interest expense, net

Other, net

Total Other expenses, net

Income before income tax

Income tax expense

Net income 

Basic earnings per share

Diluted earnings per share

2020

Year Ended December 31,
2019

2018

$ 

3,813 

$ 

3,907 

$ 

635 

4,448 

2,065 

380 

2,445 

2,003 

483 

453 

304 

78 

23 

11 

1,352 

651 

(18) 

(76) 

3 

(91) 

560 

56 

504 
9.43 

9.35 

$ 
$ 

$ 

578 

4,485 

2,006 

379 

2,385 

2,100 

503 

447 

323 

103 

22 

10 

1,408 

692 

(6) 

(89) 

1 

(94) 

598 

54 

544 
10.08 

9.97 

$ 
$ 

$ 

$ 
$ 

$ 

3,685 

533 

4,218 

1,871 

366 

2,237 

1,981 

483 

444 

328 

97 

8 

11 

1,371 

610 

(5) 

(91) 

10 

(86) 

524 

103 

421 
7.86 

7.76 

See accompanying Notes to Consolidated Financial Statements.

42

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(In millions)

Year Ended December 31,
2019

2018

2020

Net income 

Other comprehensive income (loss), net of tax:

Changes in unrealized gains and losses on anticipated sales hedging 
transactions
Changes in unrealized gains and losses on forward interest rate swap 
hedging transactions

Foreign currency translation adjustment

Comprehensive income 

See accompanying Notes to Consolidated Financial Statements.

$ 

504  $ 

544  $ 

421 

(30) 

— 

5 

(10)   

— 

1 

$ 

479  $ 

535  $ 

21 

9 

(13) 

438 

43

 
 
 
 
 
 
 
 
 
 
 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY 
(In millions, except share data)

Class A 
Common 
Stock 
Shares

Class A
Common
Stock 
Value

Additional
Paid-in
Capital

Treasury
Stock

Retained
Earnings

Accumulated
Other
Comprehensive 
Loss 

Total

Balance at December 31, 2017

  53,236,095  $ 

1  $ 

Cumulative effect of change in accounting principle

— 

Issuances of treasury shares related to share-based 
compensation plans, net of forfeitures

Shares withheld to fund withholding tax obligations 
related to share-based compensation plans

704,137 

(69,048) 

Share-based compensation

Net income
Changes in unrealized gains and losses on 
anticipated sales hedging transactions (net of income 
taxes)
Changes in unrealized gains and losses on forward 
interest rate swap hedging transactions (net of 
income taxes)

Foreign currency translation adjustment

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

257 
— 

(8) 

— 

45 

— 

— 

— 

— 

$ 

(620)  $ 

1,248  $ 

(52)  $ 

— 

18 

(11) 

— 

— 

— 

— 

— 

19 

— 

— 

— 

421 

— 

— 

— 

— 

— 

— 

— 

21 

9 

(13) 

834 

19 

10 

(11) 

45 

421 

21 

9 

(13) 

Balance at December 31, 2018

  53,871,184  $ 

1  $ 

294 

$ 

(613)  $ 

1,688  $ 

(35)  $ 

1,335 

Issuances of treasury shares related to share-based 
compensation plans, net of forfeitures

Shares withheld to fund withholding tax obligations 
related to share-based compensation plans

Share-based compensation

Repurchase of common stock

Net income

Changes in unrealized gains and losses on 
anticipated sales hedging transactions (net of income 
taxes)

Foreign currency translation adjustment

594,399 

(224,765) 

— 

(237,886) 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

(3) 

— 

48 

— 

— 

— 

— 

14 

(43) 

— 

(47) 

— 

— 

— 

— 

— 

— 

— 

544 

— 

— 

— 

— 

— 

— 

— 

(10) 

1 

11 

(43) 

48 

(47) 

544 

(10) 

1 

Balance at December 31, 2019

  54,002,932  $ 

1  $ 

339 

$ 

(689)  $ 

2,232  $ 

(44)  $ 

1,839 

Issuances of treasury shares related to share-based 
compensation plans, net of forfeitures

Shares withheld to fund withholding tax obligations 
related to share-based compensation plans

Share-based compensation

Repurchase of common stock

Net income
Changes in unrealized gains and losses on 
anticipated sales hedging transactions (net of income 
taxes)

Foreign currency translation adjustment

557,599 

(149,709) 

— 

(948,740) 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

5 

— 

51 

— 

— 

— 

— 

7 

(37) 

— 

(200) 

— 

— 

— 

— 

— 

— 

— 

504 

— 

— 

— 

— 

— 

— 

— 

(30) 

5 

12 

(37) 

51 

(200) 

504 

(30) 

5 

Balance at December 31, 2020

  53,462,082  $ 

1  $ 

395 

$ 

(919)  $ 

2,736  $ 

(69)  $ 

2,144 

See accompanying Notes to Consolidated Financial Statements.

44

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In millions)

Year Ended December 31,
2019

2020

2018

Cash flows from operating activities:

Net income 
Adjustments to reconcile net income to net cash provided by operating 
activities:

$ 

504  $ 

544  $ 

421 

Depreciation and amortization
Amortization of debt issuance costs and discounts
Share-based compensation
Deferred income taxes
Unrealized loss (gain) on forward interest rate swaps
Other, net
Changes in operating assets and liabilities:

Accounts receivable, net
Inventories, net
Other assets
Accounts payable
Accrued liabilities
Deferred revenue
Income taxes
Other operating activities

Cash flows from investing activities:

Net cash provided by operating activities

Acquisition of businesses, net of cash acquired
Purchases of property, plant and equipment
Proceeds from the sale of long-term investments
Purchases of long-term investments

Net cash used in investing activities

Cash flows from financing activities:

Proceeds from issuance of long-term debt
Payments of long term-debt
Payments of debt extinguishment costs
Payments of debt issuance costs and discounts
Payments for repurchases of common stock 
Net payments related to share-based compensation plans
Change in unremitted cash collections from servicing factored receivables

Net cash used in financing activities

Effect of exchange rate changes on cash and cash equivalents, including 
restricted cash
Net increase (decrease) in cash and cash equivalents, including restricted cash
Cash and cash equivalents, including restricted cash, at beginning of period
Cash and cash equivalents, including restricted cash, at end of period

Less restricted cash, included in Prepaid expenses and other current assets

Cash and cash equivalents at end of period
Supplemental disclosures of cash flow information:
Income taxes paid
Interest paid

See accompanying Notes to Consolidated Financial Statements.

146 
3 
51 
(40) 
33 
1 

130 
(42) 
11 
47 
16 
103 
(5) 
4 
962 

(548) 
(67) 
6 
(32) 
(641) 

302 
(342) 
— 
(1) 
(200) 
(25) 
109 
(157) 

(2) 
162 
30 
192  $ 
(24) 
168  $ 

107  $ 
38  $ 

$ 

$ 

$ 
$ 

175 
6 
48 
(42)   
19 
(2)   

(96)   
51 
(20)   
(5)   
(18)   
71 
(31)   
(15)   
685 

(262)   
(61)   
10 
(22)   
(335)   

637 
(949)   
(1)   
(6)   
(47)   
(32)   
33 
(365)   

1 
(14)   
44 
30  $ 
— 
30  $ 

140  $ 
63  $ 

175 
15 
45 
2 
(8) 
(5) 

(31) 
(43) 
(12) 
122 
35 
51 
24 
(6) 
785 

(72) 
(64) 
2 
(3) 
(137) 

909 
(1,566) 
(1) 
(2) 
— 
(1) 
— 
(661) 

(5) 
(18) 
62 
44 
— 
44 

76 
90 

45

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 1 Description of Business 

Zebra Technologies Corporation and its subsidiaries (“Zebra” or the “Company”) is a global leader providing innovative 
Enterprise Asset Intelligence (“EAI”) solutions in the automatic identification and data capture solutions industry. We design, 
manufacture, and sell a broad range of products and solutions, including cloud-based subscriptions, that capture and move data. 
We also provide a full range of services, including maintenance, technical support, repair, and managed and professional 
services. End-users of our products, solutions and services include those in retail and e-commerce, transportation and logistics, 
manufacturing, healthcare, hospitality, warehouse and distribution, energy and utilities, education, and banking industries 
around the world. We provide our products, solutions and services globally through a direct sales force and an extensive 
network of channel partners. 

Note 2 Significant Accounting Policies 

Principles of Consolidation
These accompanying consolidated financial statements were prepared in accordance with accounting principles generally 
accepted in the United States and include the accounts of Zebra and its wholly owned subsidiaries. All significant intercompany 
accounts and transactions have been eliminated in consolidation.

Fiscal Calendar
The Company’s fiscal year is a 52-week period ending on December 31. Interim fiscal quarters end on a Saturday and generally 
include 13 weeks of operating activity. During the 2020 fiscal year, the Company’s quarter end dates were March 28, June 27, 
September 26 and December 31. 

Use of Estimates
These consolidated financial statements were prepared using estimates and assumptions that affect the reported amounts of 
assets and liabilities and disclosure of contingent assets and liabilities as of the date of the consolidated financial statements and 
the reported amounts of revenues and expenses during the reporting period. Examples of accounting estimates include: cash 
flow projections and other valuation assumptions included in business acquisition purchase price allocations as well as annual 
goodwill impairment testing; the measurement of variable consideration and allocation of transaction price to performance 
obligations in revenue transactions; inventory valuation; useful lives of our tangible and intangible assets; and the recognition 
and measurement of income tax assets and liabilities. The Company bases its estimates on historical experience and on various 
other assumptions that the Company believes to be reasonable under the circumstances. Actual results could differ from those 
estimates.

Cash and Cash Equivalents
Cash consists primarily of deposits with banks. In addition, the Company considers highly liquid short-term investments with 
original maturities of less than three months to be cash equivalents. These highly liquid short-term investments are readily 
convertible to known amounts of cash and are so near their maturity that they present insignificant risk of a change in value 
because of changes in interest rates.

Accounts Receivable and Allowance for Doubtful Accounts
Accounts receivable consist primarily of amounts due to us from our customers in the normal course of business. Collateral on 
trade accounts receivable is generally not required. The Company maintains an allowance for doubtful accounts for estimated 
uncollectible accounts receivable that is based on expected credit losses. Expected credit losses are estimated based on a 
number of factors, including historical loss experience, the durations of outstanding trade receivables, and expectations of the 
future economic environment. Accounts are written off against the allowance account when they are determined to be no longer 
collectible. 

Inventories
Inventories are stated at the lower of a moving-average cost (which approximates cost on a first-in, first-out basis) and net 
realizable value. Manufactured inventory cost includes materials, labor, and manufacturing overhead. Purchased inventory cost 
also includes internal purchasing overhead costs. Raw material inventories largely consist of supplies used in repair operations. 

Provisions are made to reduce excess and obsolete inventories to their estimated net realizable values. Inventory provisions are 
based on forecasted demand, experience with specific customers, the age and nature of the inventory, and the ability to 
redistribute inventory to other programs or to rework into other consumable inventory.

46

Property, Plant and Equipment 
Property, plant and equipment is stated at cost. Depreciation is computed primarily using the straight-line method over the 
estimated useful lives of the various classes of property, plant and equipment, which are 30 years for buildings and range from 
3 to 10 years for all other asset categories. Leasehold improvements are amortized using the straight-line method over the 
shorter of the lease term or 10 years.

Leases
The Company recognizes right-of-use (“ROU”) assets and lease liabilities for its lease commitments with terms greater than one 
year.  Contractual options to extend or terminate lease agreements are reflected in the lease term when they are reasonably 
certain to be exercised.  

The initial measurements of new ROU assets and lease liabilities are based on the present value of future lease payments over 
the lease term as of the commencement date.  In determining future lease payments, the Company has elected not to separate 
lease and non-lease components.  As the Company’s lease arrangements do not provide an implicit interest rate, we apply the 
Company’s incremental borrowing rate based on the information available at the commencement date in determining the 
present value of future lease payments. Relevant information used in determining the Company’s incremental borrowing rate 
includes the duration of the lease, transaction currency of the lease, and the Company’s credit risk relative to risk-free market 
rates. 

The Company’s ROU assets also include any initial direct costs incurred and exclude lease incentives. The Company’s lease 
agreements do not contain any significant residual value guarantees or restrictive covenants.

All leases of the Company are classified as operating leases, with lease expense being recognized on a straight-line basis.

Income Taxes 
The Company accounts for income taxes under the liability method in accordance with Accounting Standards Codification 
(“ASC”) 740 Topic, Income Taxes. Accordingly, deferred income taxes are provided for the future tax consequences 
attributable to differences between the carrying amounts of assets and liabilities for financial reporting and income tax 
purposes. Deferred tax assets and liabilities are measured using tax rates in effect for the year in which those temporary 
differences are expected to be recovered or settled. A valuation allowance is established when necessary to reduce deferred tax 
assets to the amount that is more likely than not to be realized. The Company recognizes the benefit of tax positions when it is 
more likely than not to be sustained on its technical merits. The Company recognizes interest and penalties related to income 
tax matters as part of income tax expense. The Company has elected consolidated tax filings in certain of its jurisdictions which 
may allow the group to offset one member’s income with losses of other members in the current period and on a carryover 
basis. The income tax effects of non-inventory intra-entity asset transfers are recognized in the period in which the transfer 
occurs. The Company classifies its balance sheet accounts by applying jurisdictional netting principles for locations where 
consolidated tax filing elections are in place. 

The Tax Cut and Jobs Act (“the Act”, or “U.S. Tax Reform”), enacted on December 22, 2017, contains the Global Intangible 
Low-Taxed Income (“GILTI”), Base Erosion Anti-Avoidance Tax (“BEAT”), and Deduction for Foreign-Derived Intangible 
Income (“FDII”) provisions, which relate to the taxation of certain foreign income and are effective for tax years beginning on 
or after January 1, 2018. The Company recognizes its GILTI, BEAT, and FDII inclusions, when applicable, within income tax 
expense in the year included in its U.S. tax return. 

Goodwill
Goodwill is not amortized, rather it is tested annually for impairment, or more frequently if an event occurs or circumstances 
change that would more likely than not reduce the fair value of a reporting unit below its carrying value. Our annual impairment 
testing consists of comparing the estimated fair value of each reporting unit to its carrying value. If the carrying value of a 
reporting unit exceeds its estimated fair value, goodwill would be considered to be impaired and reduced to its implied fair 
value. We estimate the fair value of reporting units with valuation techniques, including both the income and market 
approaches. The income approach requires management to estimate a number of factors for each reporting unit, including 
projected future operating results, economic projections, anticipated future cash flows and discount rates. The market approach 
estimates fair value using comparable marketplace fair value data from within a comparable industry group. 

Fair value determinations require judgment and are sensitive to changes in underlying assumptions, estimates, as well as market 
factors. Estimating the fair value of reporting units requires that we make a number of assumptions and estimates regarding our 
long-term growth and cash flow expectations as well as overall industry and economic conditions. These estimates and 
assumptions include, but are not limited to, projections of revenue and income growth rates, capital investments, competitive 
and customer trends, appropriate peer group selection, market-based discount rates and other market factors. 

47

We most recently performed our annual goodwill impairment testing in the fourth quarter of 2020 using a quantitative approach 
which did not result in any impairments. See Note 6, Goodwill and Other Intangibles for additional information. We believe 
our fair value estimates are reasonable. If actual financial results differ materially from current estimates or there are significant 
negative changes in market factors beyond our control, there could be an impairment of goodwill in the future. 

Other Intangible Assets
Other intangible assets consist primarily of technology and patent rights, customer and other relationships, and trade names.  
These assets are recorded at cost and amortized on a straight-line basis over the asset’s useful life which typically range from 2 
years to 10 years.

Impairment of Long-Lived Assets and Long-Lived Assets to be Disposed of 
The Company accounts for long-lived assets in accordance with the provisions of ASC Topic 360, Property, Plant and 
Equipment, which requires that long-lived assets and certain identifiable intangibles be reviewed for impairment whenever 
events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of 
assets to be held and used is measured by a comparison of the carrying amount of an asset to the sum of the undiscounted cash 
flows expected to result from the use and the eventual disposition of the asset. If such assets are impaired, the impairment to be 
recognized is the excess of the carrying amount over the fair value. Assets to be disposed of are reported at the lower of the 
carrying amount or fair value less costs to sell.  

Investments in Securities
The Company’s investments primarily include equity securities that are accounted for at cost, adjusted for impairment losses or 
changes resulting from observable price changes in orderly transactions for the identical or similar investment of the same 
issuer. These investments are primarily in venture capital backed technology companies where the Company's ownership 
interest is less than 20% of each investee and the Company does not have the ability to exercise significant influence.  See Note 
8, Investments for additional information. 

Revenue Recognition 
Revenues are primarily comprised of sales of hardware, supplies, services, solutions and software offerings.  We recognize 
revenues when we transfer control of promised goods or services to our customers in an amount that reflects the consideration 
to which we expect to receive, which includes estimates of variable consideration, in exchange for those goods or services.  We 
are typically the principal in all elements of our transactions and record Net sales and Cost of sales on a gross basis.  
Substantially all revenues for tangible products, supplies and perpetual or term software licenses are recognized at a point in 
time, which is generally upon shipment, transfer of control and risks of ownership to the customer, for which the Company has 
contractual right to payment.  Our service offerings include repair and maintenance service contracts, which typically occur 
over time, and professional services such as installation, integration and provisioning, which typically occur in the early stages 
of a project.  The average life of repair and maintenance service contracts is approximately three years.  Professional service 
arrangements range in duration from a day to several weeks or months.  Revenues for solutions, including Company-hosted 
software license and maintenance agreements, are typically recognized over time.

The Company elects to exclude from the transaction price sales and other taxes assessed by a governmental authority and 
collected by the Company from a customer. The Company also considers shipping and handling activities as part of its 
fulfillment costs and not as a separate performance obligation. See Note 3, Revenues for additional information.

Research and Development Costs
Research and development (“R&D”) costs are expensed as incurred, and include:

•
•
•
•
•

Salaries, benefits, and other R&D personnel related costs;
Consulting and other outside services used in the R&D process;
Engineering supplies;
Engineering related information systems costs; and
Allocation of building and related costs.

Advertising
Advertising is expensed as incurred. Advertising costs totaled $25 million, $19 million, and $18 million for the years ended 
2020, 2019 and 2018, respectively.

Warranties
In general, the Company provides warranty coverage of one year on mobile computers, printers and batteries. Advanced data 
capture products are warrantied from one to five years, depending on the product. Thermal printheads are warrantied for six 
months and battery-based products, such as location tags, are covered by a 90-day warranty. A provision for warranty expense 
is adjusted quarterly based on historical and expected warranty experience. 

48

Contingencies
The Company establishes a liability for loss contingencies when the loss is both probable and estimable. In addition, for some 
matters for which a loss is probable or reasonably possible, an estimate of the amount of loss or range of loss is not possible, 
and we may be unable to estimate the possible loss or range of losses that could potentially result from the application of non-
monetary remedies. 

Fair Value of Financial Instruments
Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between 
market participants at the measurement date. Our financial assets and liabilities that are accounted for at fair value generally 
include our employee deferred compensation plan investments, foreign currency forwards, and interest rate swaps. In 
accordance with ASC Topic 815, Derivatives and Hedging (“ASC 815”), we recognize derivative instruments and hedging 
activities as either assets or liabilities on the Consolidated Balance Sheets and measure them at fair value. Accounting for the 
gains and losses on our derivatives resulting from changes in fair value is dependent on the use of the derivative and whether it 
is designated and qualifies for hedge accounting.

The Company utilizes foreign currency forwards to hedge certain foreign currency exposures.  We use broker quotations or 
market transactions, in either the listed or over-the-counter markets, to value our foreign currency exchange contracts.  The 
Company also has interest rate swaps to hedge a portion of the variability in future cash flows on debt.  We use relevant 
observable market inputs at quoted intervals, such as forward yield curves and the Company’s own credit risk, to value our 
interest rate swaps.  See Note 11, Derivative Instruments for additional information on the Company’s derivatives and hedging 
activities.

The Company’s securities held for its deferred compensation plans are measured at fair value using quoted prices in active 
markets for identical assets. If active markets for identical assets are not available to determine fair value, then we use quoted 
prices for similar assets or inputs that are observable either directly or indirectly.

The carrying amounts of cash and cash equivalents, receivables and accounts payable approximate fair value due to the short-
term nature of those financial instruments. See Note 10, Fair Value Measurements for information related to financial assets 
and liabilities carried at fair value.

Share-Based Compensation
The Company has share-based compensation plans and an employee stock purchase plan under which shares of Class A 
Common Stock are available for future grant and purchase. The Company recognizes compensation costs over the vesting 
period of up to 4 years, net of estimated forfeitures. Compensation costs associated with awards with graded vesting terms are 
recognized on a straight-line basis. See Note 15, Share-Based Compensation for additional information.

Foreign Currency Translation
The balance sheet accounts of the Company’s subsidiaries that have not designated the U.S. Dollar as its functional currency are 
translated into U.S. Dollars using the period-end exchange rate, and statement of earnings items are translated using the average 
exchange rate for the period. The resulting translation gains or losses are recorded in Stockholders’ equity as a cumulative 
translation adjustment, which is a component of AOCI within the Consolidated Balance Sheets.

Acquisitions
We account for acquired businesses using the acquisition method of accounting. This method requires that the purchase price be 
allocated to the identifiable assets acquired and liabilities assumed at their estimated fair values. The excess of the purchase 
price over the identifiable assets acquired and liabilities assumed is recorded as goodwill.

The estimates used to determine the fair values of long-lived assets, such as intangible assets, can be complex and require 
judgment.  While we use our best estimates and assumptions as a part of the purchase price allocation process, our estimates are 
inherently uncertain and subject to refinement during the measurement period, which is up to one year after the acquisition date. 
Critical estimates in valuing certain intangible assets include, but are not limited to, future expected cash flows from revenues 
and operating activities and the determination of discount rates. Management’s estimates of fair value are based upon 
assumptions believed to be reasonable, but due to the inherent uncertainty during the measurement period, we may record 
adjustments to the fair value of assets acquired and liabilities assumed with a corresponding adjustment to goodwill.

Recently Adopted Accounting Pronouncements
On January 1, 2020, the Company adopted Accounting Standards Update (“ASU”) 2016-13, Financial Instruments-Credit 
Losses (Topic 326) - Measurement of Credit Losses on Financial Instruments (“ASU 2016-13”).  ASU 2016-13 requires the 
measurement and recognition of expected credit losses for financial assets held at amortized cost.  It replaced the historical 

49

incurred loss impairment model with an expected loss methodology, which will result in more timely recognition of credit 
losses.  With respect to the Company’s financial assets, including trade receivables and contract assets, a cumulative effect 
transition approach was applied.  In order to determine the transition impact of ASU 2016-13, the Company considered 
historical loss experience, the short duration of its trade receivables and durations of other financial assets, and expectations of 
the future economic environment.  The adoption of ASU 2016-13 did not have a significant impact to the Company’s financial 
statements upon transition or for the year ended December 31, 2020.

Recently Issued Accounting Pronouncements Not Yet Adopted
In March 2020, the Financial Accounting Standards Board issued ASU 2020-04, Reference Rate Reform (Topic 848) - 
Facilitation of the Effects of Reference Rate Reform on Financial Reporting (“ASU 2020-04”). Subject to meeting certain 
criteria, ASU 2020-04 provides optional expedients and exceptions to applying contract modification accounting under existing 
generally accepted accounting principles for contracts that are modified to address the expected phase out of the London Inter-
bank Offered Rate (“LIBOR”). Some of the Company’s contracts with respect to its borrowings and interest rate swap contracts 
already contain comparable alternative reference rates that would automatically take effect upon the phasing out of LIBOR, 
while for others, the Company anticipates negotiating comparable replacement rates with its counterparties. At this stage of its 
contract assessment, the Company does not expect ASU 2020-04 to have a material impact on its financial results.

Note 3 Revenues 

The Company recognizes revenue to depict the transfer of goods or services to a customer at an amount that reflects the 
consideration which it expects to receive for providing those goods or services.  To determine total expected consideration, the 
Company estimates elements of variable consideration, which primarily include product rights of return, rebates, price 
protection and other incentives.  These estimates are developed using the expected value or the most likely amount method and 
are reviewed and updated, as necessary, at each reporting period.  Revenues, inclusive of variable consideration, are recognized 
to the extent it is probable that a significant reversal in cumulative revenues recognized will not occur in future periods.  

We enter into contract arrangements that may include various combinations of tangible products, services, solution and 
software offerings, which are generally capable of being distinct and accounted for as separate performance obligations. We 
evaluate whether two or more contracts should be combined and accounted for as a single contract and whether the combined or 
single contract has more than one performance obligation. This evaluation requires judgment, and the decision to combine a 
group of contracts or separate the combined or single contract into multiple distinct performance obligations may impact the 
amount of revenue recorded in a reporting period.  We deem performance obligations to be distinct if the customer can benefit 
from the product or service on its own or together with readily available resources (“capable of being distinct”) and if the 
transfer of products, solutions or services is separately identifiable from other promises in the contract (“distinct within the 
context of the contract”).  

For contract arrangements that include multiple performance obligations, we allocate the total transaction price to each 
performance obligation in an amount based on the estimated relative standalone selling prices for each performance obligation. 
In general, standalone selling prices are observable for tangible products and software licenses, while standalone selling prices 
for professional services, repair and maintenance services, and solutions are developed primarily with an expected cost-plus 
margin approach.  Regional pricing, marketing strategies and business practices are evaluated to derive the estimated standalone 
selling price using a cost-plus margin methodology.

The Company recognizes revenue for each performance obligation upon transfer of control of the promised goods or services. 
Control is deemed to have been transferred when the customer has the ability to direct the use of and has obtained substantially 
all of the remaining benefits from the goods and services.  The determination of whether control transfers at a point in time or 
over time requires judgment and includes consideration of the following: 1) the customer simultaneously receives and 
consumes the benefits provided as the Company performs its promises; 2) the Company’s performance creates or enhances an 
asset that is under control of the customer; 3) the Company’s performance does not create an asset with an alternative use to the 
Company; and 4) the Company has an enforceable right to payment for its performance completed to date.  

Revenues for products are generally recognized upon shipment, whereas revenues for services and solutions offerings are 
generally recognized by using an output method or time-based method, assuming all other criteria for revenue recognition have 
been met.  Revenues for software are recognized either upon delivery or using a time-based method, depending upon how 
control is transferred to the customer.  In cases where a bundle of products, services, and software and solutions offerings are 
delivered to the customer, judgment is required to select the method of progress which best reflects the transfer of control. 

The Company’s remaining performance obligations primarily relate to repair and support services, as well as solutions 
offerings. The aggregated transaction price allocated to remaining performance obligations for arrangements with an original 
term exceeding one year was $974 million and $724 million, inclusive of deferred revenue, as of December 31, 2020 and 2019, 

50

respectively. On average, remaining performance obligations as of December 31, 2020 and 2019 are expected to be recognized 
over a period of approximately 2 years. 

Disaggregation of Revenue
The following table presents our Net sales disaggregated by product category for each of our segments, Asset Intelligence & 
Tracking (“AIT”) and Enterprise Visibility & Mobility (“EVM”), for the years ended December 31, 2020, 2019 and 2018 (in 
millions):

Segment
AIT

EVM

Corporate, eliminations (1)

Total

Segment
AIT
EVM
Total

Segment
AIT

EVM

Total

$ 

$ 

$ 

$ 

$ 

$ 

Year Ended December 31, 2020
Services and 
Software

Tangible 
Products

Total

1,298  $ 

128  $ 

2,515 
— 

514 
(7) 

3,813  $ 

635  $ 

1,426 

3,029 
(7) 

4,448 

Year Ended December 31, 2019
Services and 
Software

Tangible 
Products

Total

1,347  $ 
2,560 
3,907  $ 

132  $ 
446 
578  $ 

1,479 
3,006 
4,485 

Year Ended December 31, 2018
Services and 
Software

Tangible 
Products

Total

1,298  $ 

2,387 

3,685  $ 

125  $ 

408 

533  $ 

1,423 

2,795 

4,218 

(1) Amounts included in Corporate, eliminations consist of purchase accounting adjustments.

In addition, refer to Note 20, Segment Information & Geographic Data for Net sales to customers by geographic region.

Contract Balances
Progress on satisfying performance obligations under contracts with customers is reflected on the Consolidated Balance Sheets 
in Accounts receivable, net for billed revenues.  Progress on satisfying performance obligations under contracts with customers 
related to unbilled revenues (“contract assets”) is reflected on the Consolidated Balance Sheets as Prepaid expenses and other 
current assets for revenues expected to be billed within the next 12-months, and Other long-term assets for revenues expected to 
be billed thereafter.  The total contract asset balances were $10 million and $8 million as of December 31, 2020 and 2019, 
respectively.  These contract assets result from timing differences between the billing and delivery schedules of products, 
services and software, as well as the impact from the allocation of the transaction price among performance obligations for 
contracts that include multiple performance obligations. Contract assets are evaluated for impairment and no impairment losses 
have been recognized during the years ended December 31, 2020, 2019 and 2018.

Deferred revenue on the Consolidated Balance Sheets consist of payments and billings in advance of our performance. The 
combined short-term and long-term deferred revenue balances were $581 million and $459 million as of December 31, 2020 
and 2019, respectively.  The Company recognized $256 million, $219 million and $181 million in revenue that was previously 
included in the beginning balance of deferred revenue during the years ended December 31, 2020, 2019 and 2018, respectively.

Our payment terms vary by the type and location of our customer and the products, solutions or services offered. The time 
between invoicing and when payment is due is not significant. In instances where the timing of revenue recognition differs from 
the timing of invoicing, we have determined that our contracts do not include a significant financing component.

Costs to Obtain a Contract
Our incremental direct costs of obtaining a contract, which consist of sales commissions and incremental fringe benefits, are 
deferred and amortized over the weighted-average contract term. The incremental costs to obtain a contract are derived at a 

51

 
 
 
 
 
 
 
 
 
 
 
 
portfolio level and amortized on a straight-line basis.  The ending balance of deferred commission costs, which are recorded in 
Other long-term assets on the Consolidated Balance Sheets, was $23 million and $21 million as of December 31, 2020 and 
2019, respectively. Amortization of deferred commission costs, which is recorded in Selling and Marketing expense on the 
Consolidated Statements of Operations, was $14 million, $11 million and $10 million during the years ended December 31, 
2020, 2019 and 2018, respectively.  Incremental costs of obtaining a contract are expensed as incurred if the amortization 
period would otherwise be one year or less. 

Note 4 Inventories 

The components of Inventories, net are as follows (in millions): 

Raw materials

Work in process

Finished goods

Total

 Note 5 Business Acquisitions

December 31,
2020

December 31,
2019

$ 

$ 

117  $ 

4 

390 

511  $ 

128 

4 

342 

474 

Reflexis
On September 1, 2020, the Company acquired all of the equity interests in Reflexis Systems, Inc. (“Reflexis”), a provider of 
task and workforce management, execution, and communication solutions for customers in the retail, food service, hospitality, 
and banking industries.  Through its acquisition of Reflexis, the Company intends to enhance its solution offerings to customers 
in these industries by combining Reflexis’ platform with its existing software solutions and its EVM product offerings.

The Reflexis acquisition was accounted for under the acquisition method of accounting for business combinations.  The 
Company’s cash purchase consideration was $548 million, net of Reflexis’ cash on-hand.

In connection with its acquisition of Reflexis, and in exchange for the cancellation of unvested Reflexis stock options, the 
Company granted replacement share-based compensation awards to certain Reflexis employees in the form of Zebra incentive 
stock options. A total of 38,228 replacement stock options were granted, with a weighted average acquisition-date fair value per 
option of $230. The total fair value of approximately $9 million is primarily attributable to service to be rendered subsequent to 
acquisition and will be expensed over the remaining service period. As of the acquisition date, the weighted average future 
service period associated with the replacement options was 1.7 years, and the weighted average remaining contractual life was 
7.7 years.  See Note 15, Share-Based Compensation for additional details related to these options.

The Company incurred approximately $21 million of acquisition-related costs during 2020, which primarily consisted of 
payments to settle certain existing Reflexis share-based compensation awards whose vesting was accelerated at the discretion of 
Reflexis contemporaneously with the acquisition.  Those payments, as well as $7 million of other acquisition-related costs 
primarily related to third-party transaction and advisory fees, are included within Acquisition and integration costs on the 
Consolidated Statements of Operations.  

The acquisition of Reflexis was funded, in part, by the issuance of a new term loan (the “2020 Term Loan”) in the amount of 
$200 million.  The acquisition of Reflexis was otherwise funded using the Company’s cash on hand and borrowing under the 
Company’s existing Revolving Credit Facility.  See additional details related to the Company’s debt arrangements in Note 12, 
Long-Term Debt.  

The Company utilized estimated fair values as of September 1, 2020 to allocate the total purchase consideration to the 
identifiable assets acquired and liabilities assumed.  The fair value of the net assets acquired was based on several estimates and 
assumptions, as well as customary valuation techniques, primarily the excess earnings method for technology and patent 
intangible assets, as well as exit cost methodologies for liabilities such as deferred revenues.  While we believe these estimates 
provide a reasonable basis to record the net assets acquired, the purchase price allocation is considered preliminary and subject 
to adjustment during the measurement period, which is up to one year from the acquisition date.  

During the fourth quarter of 2020, the Company recorded measurement period adjustments relating to facts and circumstances 
existing as of the acquisition date. The primary measurement period adjustment was related to the realizability of income tax 
net operating losses, resulting in a $12 million decrease in deferred tax liabilities and a $12 million decrease in goodwill.  The 

52

 
 
 
 
 
primary fair value estimates still considered preliminary as of December 31, 2020 include intangible assets and income tax-
related items. 

The preliminary purchase price allocation to assets acquired and liabilities assumed was as follows (in millions):

Identifiable intangible assets

Accounts receivable

Property, plant and equipment

Other assets acquired

Deferred revenue

Deferred tax liabilities

Other liabilities assumed

Net assets acquired

Goodwill on acquisition

Total purchase consideration

$ 

$ 

$ 

204 

20 

10 

17 

(16) 

(37) 

(14) 

184 

364 

548 

The $364 million of goodwill, which is non-deductible for tax purposes, has been allocated to the EVM segment and principally 
relates to the planned integration of Reflexis’ solution offerings with the Company’s existing solution offerings as well as 
expansion in current and new markets, industries and product offerings. 

The preliminary purchase price allocation to identifiable intangible assets acquired was:

Technology and patents

Customer and other relationships

Trade names

Total identifiable intangible assets

Fair Value (in 
millions)

Useful Life (in 
years)

$ 

$ 

160 

43 

1 

204 

8

2

2

The Company has not included unaudited proforma results, as if Reflexis had been acquired as of January 1, 2019, as doing so 
would not yield materially different results.

Cortexica
On November 5, 2019, the Company acquired 100% of the equity interests in Cortexica Vision Systems Limited (“Cortexica”), 
a provider of computer vision-based artificial intelligence solutions primarily for the retail industry. The purchase consideration 
of $7 million was primarily allocated to technology-related intangible assets of $4 million and goodwill of $4 million based on 
the fair values of identifiable assets acquired and liabilities assumed. Additionally, we incurred approximately $2 million of 
acquisition-related costs in 2019, which are included within Acquisition and integration costs on the Consolidated Statements of 
Operations. The goodwill, which will be non-deductible for tax purposes, has been allocated to the EVM segment and 
principally relates to the Company’s expansion of the Cortexica technologies into new markets, industries, and product 
offerings. 

Profitect
On May 31, 2019, the Company acquired 100% of the equity interests of Profitect, Inc. (“Profitect”), a provider of prescriptive 
analytics primarily for the retail industry. In acquiring Profitect, the Company seeks to enhance its existing software solutions 
within the retail industry, with possible future applications in other industries, markets and product offerings. 

The Profitect acquisition was accounted for under the acquisition method of accounting for business combinations. The total 
purchase consideration was $79 million, which consisted of $75 million in cash paid, net of cash on-hand, and the fair value of 
the Company’s existing ownership interest in Profitect of $4 million, as remeasured upon acquisition.  This remeasurement 
resulted in a $4 million gain reflected within Other, net on the Consolidated Statements of Operations in 2019.  Additionally, 
we incurred $13 million of acquisition-related costs in 2019, which primarily consisted of payments to settle Profitect employee 
stock option awards, whose vesting was accelerated at the discretion of Profitect contemporaneously with the acquisition, as 
well as third party transaction and advisory fees.  Those acquisition-related costs are included within Acquisition and 
integration costs on the Consolidated Statements of Operations.

53

 
 
 
 
 
 
 
 
 
The purchase consideration was allocated to the assets acquired and liabilities assumed based on their fair values as of the 
acquisition date.  The fair value of intangible assets was derived utilizing a number of estimates and assumptions as well as 
customary valuation procedures and techniques, principally the excess earnings methodology.

The final purchase price allocation to assets acquired and liabilities assumed was as follows (in millions):

Identifiable intangible assets

Other assets acquired

Deferred tax liabilities

Other liabilities assumed

Net Assets Acquired

Goodwill on acquisition

Total purchase consideration

$ 

$ 

$ 

35 

4 

(4) 

(10) 

25 

54 

79 

The $54 million of goodwill, which is non-deductible for tax purposes, has been allocated to the EVM segment and principally 
relates to the Company’s expansion of the Profitect software offerings and technologies into current and new markets, 
industries and product offerings. 

The final purchase price allocation to identifiable intangible assets acquired was: 

Technology and patents

Customer and other relationships

Total identifiable intangible assets

Fair Value (in 
millions)

 Useful Life 
(in years)

$ 

$ 

33 

2 

35 

8

1

Temptime
On February 21, 2019, the Company acquired 100% of the equity interests of Temptime Corporation (“Temptime”), a 
developer and manufacturer of temperature-monitoring labels and devices. The Company intends to expand Temptime’s 
product offerings within the healthcare industry, with possible future applications in other industries involving temperature-
sensitive products. 

The Temptime acquisition was accounted for under the acquisition method of accounting for business combinations. The 
Company paid $180 million in cash, net of cash on-hand, to acquire Temptime. Additionally, we incurred $3 million of 
acquisition-related costs in 2019, which primarily included third-party transaction and advisory fees that are included within 
Acquisition and integration costs on the Consolidated Statements of Operations.

The purchase consideration was allocated to the assets acquired and liabilities assumed based on their fair values as of the 
acquisition date. The fair value of intangible assets was derived utilizing a number of estimates and assumptions as well as 
customary valuation procedures and techniques, including the relief from royalty and excess earnings methodologies.

The final purchase price allocation to assets acquired and liabilities assumed was as follows (in millions):

Inventory

Property, plant and equipment

Identifiable intangible assets

Other assets acquired

Deferred tax liabilities

Other liabilities assumed

Net Assets Acquired

Goodwill on acquisition

Total purchase consideration

$ 

$ 

$ 

14 

10 

106 

11 

(23) 

(12) 

106 

74 

180 

The $74 million of goodwill, which is non-deductible for tax purposes, has been allocated to the AIT segment and principally 
relates to the Company’s expansion of its product offerings and technologies into current and new markets and industries. 

54

 
 
 
 
 
 
 
 
 
 
 
The final purchase price allocation to identifiable intangible assets acquired was: 

Customer and other relationships

Technology and patents

Trade Names

Total identifiable intangible assets

Fair Value 
(in millions)

 Useful Life 
(in years)

$ 

$ 

79 

25 

2 

106 

8

8

3

Xplore
On August 14, 2018, the Company acquired Xplore Technologies Corporation (“Xplore”).  Xplore designs, integrates, markets 
and sells rugged tablets that are primarily used by industrial, government, and field service organizations. The acquisition of 
Xplore expanded the Company’s portfolio of mobile computing devices to serve a wider range of customers.

The Xplore acquisition was accounted for under the acquisition method of accounting for business combinations. The Company 
paid $72 million in cash, net of cash on-hand, to acquire Xplore.

The final purchase price allocation to assets acquired and liabilities assumed was as follows (in millions):

Accounts receivable

Inventory

Identifiable intangible assets

Other assets acquired

Debt

Accounts payable

Deferred revenues

Other liabilities assumed

Net Assets Acquired

Goodwill on acquisition

Total purchase consideration

$ 

$ 

$ 

10 

22 

32 

10 

(9) 

(8) 

(7) 

(7) 

43 

29 

72 

At closing, in connection with the acquisition, the Company also made a $9 million payment of Xplore debt and $6 million in 
payments of other Xplore transaction-related obligations. Additionally, we incurred $8 million of acquisition-related costs in 
2018, which primarily included third-party transaction and advisory fees, and we incurred $2 million of system integration costs 
in 2019. These costs are reflected within Acquisition and integration costs on the Consolidated Statements of Operations.

The $29 million of goodwill, which is non-deductible for tax purposes, has been allocated to the EVM segment and principally 
relates to the Company’s expansion of the Xplore product offerings into current and new markets.

The final purchase price allocation to identifiable intangible assets acquired was:

Customer and other relationships

Technology and patents

Trade Names

Total identifiable intangible assets

Fair Value 
(in millions)

 Useful Life 
(in years)

$ 

$ 

16 

15 

1 

32 

9

7

3

The operating results of each acquired company have been included in the Company’s Consolidated Balance Sheets and 
Statements of Operations beginning on their respective acquisition dates.

Note 6 Goodwill and Other Intangibles 

Goodwill
Changes in the net carrying value of goodwill by segment were as follows (in millions):

55

 
 
 
 
 
 
 
 
 
 
 
 
 
Goodwill as of December 31, 2018

Xplore purchase price allocation adjustments

Temptime acquisition

Profitect acquisition

Cortexica acquisition

Foreign exchange impact

Goodwill as of December 31, 2019

Temptime purchase price allocation adjustments

Reflexis acquisition

Foreign exchange impact

Goodwill as of December 31, 2020

AIT

EVM

Total

$ 

154  $ 

2,341  $ 

2,495 

— 

73 

— 

— 

— 

(6)   

— 

54 

4 

2 

(6) 

73 

54 

4 

2 

$ 

227  $ 

2,395  $ 

2,622 

1 

— 

— 

— 

364 

1 

1 

364 

1 

$ 

228  $ 

2,760  $ 

2,988 

See Note 5, Business Acquisitions for further details related to the Company’s acquisitions and purchase price allocation 
adjustments.

The Company’s goodwill balance consists of five reporting units. The Company completed its annual goodwill impairment 
testing during the fourth quarter of 2020 utilizing a quantitative approach. The estimated fair value of each reporting unit 
exceeded its carrying value by at least 80%. There is risk of future impairment to the extent that an individual reporting unit’s 
performance does not meet projections. Additionally, if our current assumptions and estimates, including projected revenues 
and income growth rates, terminal growth rates, competitive and consumer trends, market-based discount rates, and other 
market factors are not met, or if other valuation factors outside of our control change unfavorably, the estimated fair value of 
our reporting units could be adversely affected, leading to a potential impairment in the future.

No events occurred during the fiscal years ended 2020, 2019, or 2018 that indicated it was more likely than not that our 
goodwill was impaired. 

Other Intangibles, net
The balances in Other Intangibles, net consisted of the following (in millions):

As of December 31, 2020

As of December 31, 2019

Gross 
Carrying 
Amount

Accumulated
Amortization

Net

Gross 
Carrying 
Amount

Accumulated
Amortization

Net

Amortized intangible assets
Technology and patents
Customer and other 
relationships
Trade Names
Total

$ 

739  $ 

(527)  $ 

212 

$ 

578  $ 

(508)  $ 

620 
44 
1,403  $ 

(431)   
(43)   
(1,001)  $ 

$ 

189 
1 
402 

$ 

575 
43 
1,196  $ 

(371)   
(42)   
(921)  $ 

70 

204 
1 
275 

Amortization expense was $78 million, $103 million, and $97 million for fiscal years ended 2020, 2019 and 2018, respectively. 

Estimated future intangible asset amortization expense is as follows (in millions):

Year Ended December 31,
2021
2022
2023
2024
2025
Thereafter
Total

Note 7 Property, Plant and Equipment 

56

$ 

$ 

102 
89 
43 
43 
43 
82 
402 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Property, plant and equipment, net is comprised of the following (in millions):

Buildings
Land
Machinery and equipment 
Furniture and office equipment
Software and computer equipment
Leasehold improvements
Projects in progress 

Less accumulated depreciation 

Property, plant and equipment, net

December 31,

2020

2019

68 
7 
248 
25 
162 
92 
41 
643 
(369) 
274 

$ 

$ 

63 
7 
232 
20 
168 
84 
36 
610 
(351) 
259 

$ 

$ 

Depreciation expense was $68 million, $72 million and $78 million for the years ended December 31, 2020, 2019 and 2018, 
respectively. 

Note 8 Investments 

The carrying value of the Company’s investments was $77 million and $45 million as of December 31, 2020 and 2019, 
respectively, which are included in Other long-term assets on the Consolidated Balances Sheets. During the year ended 
December 31, 2020, the Company paid $32 million for the purchases of long-term investments, which primarily related to the 
acquisition of additional shares in an existing investment. In connection with this additional investment, the Company identified 
an observable price change that resulted in a $7 million gain on its existing investment. During the year ended December 31, 
2020, the Company also received cash proceeds of $6 million related to the sale of a long-term investment.

Net gains related to the Company’s investments, which are included within Other, net on the Consolidated Statements of 
Operations, were $5 million, $3 million, and $10 million during the years ended December 31, 2020, 2019, and 2018, 
respectively.

Note 9 Exit and Restructuring Costs 

In the fourth quarter of 2019, the Company committed to certain organizational changes designed to generate operational 
efficiencies (collectively referred to as the “2019 Productivity Plan”), which were incremental to the Company’s 2017 exit and 
restructuring program (the “2017 Productivity Plan”). The organizational design changes under the 2019 Productivity Plan, 
which principally occurred within the North America and Europe, Middle East, and Africa (“EMEA”) regions. The 2019 
Productivity Plan was completed in the fourth quarter of 2020.  Exit and restructuring charges, primarily related to employee 
severance and benefits, for the 2019 Productivity Plan were $11 million and $8 million during the years ended December 31, 
2020 and 2019, respectively. 

The 2017 Productivity Plan, focused on organizational design changes, process improvements, and automation, built upon the 
exit and restructuring initiatives specific to the October 2014 acquisition of the Enterprise business of Motorola Solutions, Inc. 
(the “Acquisition Plan”). Exit and restructuring charges relating to the 2017 Productivity Plan, which were completed in 2019, 
were $2 million and $11 million for the years ended December 31, 2019 and 2018, respectively. 

As of December 31, 2020, the Company’s total remaining obligations under its exit and restructuring programs were $5 million, 
which are expected to be mostly settled within the next year and are reflected within Accrued liabilities on the Consolidated 
Balance Sheets.

Note 10 Fair Value Measurements 

Financial assets and liabilities are measured using inputs from three levels of the fair value hierarchy in accordance with ASC 
Topic 820, Fair Value Measurements. Fair value is defined as the price that would be received to sell an asset or paid to transfer 
a liability in an orderly transaction between market participants at the measurement date. It establishes a fair value hierarchy 
that prioritizes observable and unobservable inputs used to measure fair value into the following three broad levels:

57

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
•

•

•

Level 1: Quoted prices in active markets that are accessible at the measurement date for identical assets or liabilities. 
The fair value hierarchy gives the highest priority to Level 1 inputs (e.g. U.S. Treasuries and money market funds).

Level 2: Observable prices that are based on inputs not quoted in active markets but corroborated by market data.

Level 3: Unobservable inputs are used when little or no market data is available. The fair value hierarchy gives the 
lowest priority to Level 3 inputs.

In determining fair value, the Company utilizes valuation techniques that maximize the use of observable inputs to the extent 
possible. In addition, the Company considers counterparty credit risk in the assessment of fair value.

The Company’s financial assets and liabilities carried at fair value as of December 31, 2020, are classified below (in millions):

Level 1

Level 2

Level 3

Total    

Assets:

Money market investments related to the deferred 
compensation plan

Total Assets at fair value

Liabilities:

Foreign exchange contracts (1)
Forward interest rate swap contracts (2)

Liabilities related to the deferred compensation plan

Total Liabilities at fair value

$ 

$ 

$ 

$ 

30  $ 

30  $ 

—  $ 

—  $ 

—  $ 

—  $ 

3  $ 

34  $ 

—  $ 

— 

30 

46 

— 

— 

— 

30 

30 

37 

46 

30 

33  $ 

80  $ 

—  $ 

113 

The Company’s financial assets and liabilities carried at fair value as of December 31, 2019, are classified below (in millions):

Level 1

Level 2

Level 3

Total    

Assets:

Foreign exchange contracts (1)

Money market investments related to the deferred 
compensation plan

Total Assets at fair value

Liabilities:

Forward interest rate swap contracts (2)

Liabilities related to the deferred compensation plan

Total Liabilities at fair value

$ 

$ 

$ 

$ 

—  $ 

24 

24  $ 

—  $ 

24 
24  $ 

3  $ 

— 

3  $ 

13  $ 

— 
13  $ 

—  $ 

— 

—  $ 

—  $ 

— 
—  $ 

3 

24 

27 

13 

24 
37 

(1) The fair value of the foreign exchange contracts is calculated as follows:

•

•

Fair value of regular forward contracts associated with forecasted sales hedges is calculated using the year-end 
exchange rate adjusted for current forward points.
Fair value of hedges against net assets is calculated at the year-end exchange rate adjusted for current forward points 
unless the hedge has been traded but not settled at year end (Level 2). If this is the case, the fair value is calculated at 
the rate at which the hedge is being settled (Level 1). 

(2) The fair value of forward interest rate swaps is based upon a valuation model that uses relevant observable market inputs at 

the quoted intervals, such as forward yield curves, and is adjusted for the Company’s credit risk and the interest rate swap 
terms. 

Note 11 Derivative Instruments 

In the normal course of business, the Company is exposed to global market risks, including the effects of changes in foreign 
currency exchange rates and interest rates. The Company uses derivative instruments to manage its exposure to such risks and 
may elect to designate certain derivatives as hedging instruments under ASC 815. The Company formally documents all 

58

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
relationships between designated hedging instruments and hedged items as well as its risk management objectives and strategies 
for undertaking hedge transactions. The Company does not hold or issue derivatives for trading or speculative purposes.

In accordance with ASC 815, the Company recognizes derivative instruments as either assets or liabilities on the Consolidated 
Balance Sheets and measures them at fair value. The following table presents the fair value of its derivative instruments (in 
millions):

Asset (Liability)

Fair Values as of December 31,

Balance Sheets Classification

2020

2019

Derivative instruments designated as hedges:
    Foreign exchange contracts

    Foreign exchange contracts

Total derivative instruments designated as hedges

Derivative instruments not designated as hedges:
    Foreign exchange contracts
    Forward interest rate swaps
    Forward interest rate swaps
Total derivative instruments not designated as hedges

Total net derivative liability

Prepaid expenses and other current 
assets
Accrued liabilities

Accrued liabilities
Accrued liabilities
Other long-term liabilities

$ 

$ 

$ 
$ 

$ 

— 
(34) 

(34)  $ 

(3) 
(17) 
(29) 
(49)  $ 
(83)  $ 

3 
— 

3 

— 
(5) 
(8) 
(13) 
(10) 

The following table presents the net (losses) gains from changes in fair values of derivatives that are not designated as hedges 
(in millions):

(Loss) Gain Recognized in Income

Year Ended December 31,

Statements of Operations 
Classification

2020

2019

2018

Derivative instruments not designated as 
hedges:

    Foreign exchange contracts

    Forward interest rate swaps

Foreign exchange loss

Interest expense, net

Total (loss) gain recognized in income

$ 

$ 

(12)  $ 

(46)   

(58)  $ 

(3)  $ 

(19)   

(22)  $ 

1 

8 

9 

Activities related to derivative instruments are reflected within Net cash provided by operating activities on the Consolidated 
Statements of Cash Flows.

Credit and Market Risk Management
Financial instruments, including derivatives, expose the Company to counterparty credit risk of nonperformance and to market 
risk related to currency exchange rate and interest rate fluctuations. The Company manages its exposure to counterparty credit 
risk by establishing minimum credit standards, diversifying its counterparties, and monitoring its concentrations of credit. The 
Company’s counterparties are commercial banks with expertise in derivative financial instruments. The Company evaluates the 
impact of market risk on the fair value and cash flows of its derivative and other financial instruments by considering 
reasonably possible changes in interest rates and currency exchange rates. The Company continually monitors the 
creditworthiness of the customers to which it grants credit terms in the normal course of business. The terms and conditions of 
the Company’s credit policies are designed to mitigate concentrations of credit risk.

The Company’s master netting and other similar arrangements with the respective counterparties allow for net settlement under 
certain conditions, which are designed to reduce credit risk by permitting net settlement with the same counterparty. We present 
the assets and liabilities of our derivative financial instruments, for which we have net settlement agreements in place, on a net 
basis on the Consolidated Balance Sheets. If the derivative financial instruments had been presented gross on the Consolidated 
Balance Sheets, the asset and liability positions each would have been unchanged as of December 31, 2020 and increased by $3 
million as of December 31,  2019.

Foreign Currency Exchange Risk Management

59

 
 
 
 
 
 
 
 
 
The Company conducts business on a multinational basis in a variety of foreign currencies. Exposure to market risk for changes 
in foreign currency exchange rates arises primarily from Euro-denominated external revenues, cross-border financing activities 
between subsidiaries, and foreign currency denominated monetary assets and liabilities. The Company manages its objective of 
preserving the economic value of non-functional currency denominated cash flows by initially hedging transaction exposures 
with natural offsets to the fullest extent possible and, once these opportunities have been exhausted, through foreign exchange 
forward and option contracts, as deemed appropriate.

The Company manages the exchange rate risk of anticipated Euro-denominated sales using forward contracts, which typically 
mature within twelve months of execution. The Company designates these derivative contracts as cash flow hedges. Unrealized 
gains and losses on these contracts are deferred in Accumulated other comprehensive income (loss) (“AOCI”) on the 
Consolidated Balance Sheets until the contract is settled and the hedged sale is realized. The realized gain or loss is then 
recorded as an adjustment to Net sales on the Consolidated Statements of Operations.  Realized amounts reclassified to Net 
sales were $6 million of losses for the year ending December 31, 2020, and $42 million and $13 million of gains for the years 
ending December 31, 2019 and 2018, respectively. As of December 31, 2020 and 2019, the notional amounts of the Company’s 
foreign exchange cash flow hedges were €585 million and €564 million, respectively. The Company has reviewed its cash flow 
hedges for effectiveness and determined that they are highly effective.

The Company uses forward contracts, which are not designated as hedging instruments, to manage its exposures related to net 
assets denominated in foreign currencies. These forward contracts typically mature within one month after execution. Monetary 
gains and losses on these forward contracts are recorded in income and are generally offset by the transaction gains and losses 
related to their net asset positions. The notional values and the net fair value of these outstanding contracts are as follows (in 
millions):

Notional balance of outstanding contracts:

British Pound/U.S. Dollar

Euro/U.S. Dollar

Canadian Dollar/U.S. Dollar

Australian Dollar/U.S. Dollar

Japanese Yen/U.S. Dollar

Singapore Dollar/U.S. Dollar

Mexican Peso/U.S. Dollar

South African Rand/U.S. Dollar

Net fair value of liabilities of outstanding contracts

December 31,

2020

2019

£ 

€ 

$ 

A$ 

¥ 

S$ 

10  £ 

123  € 

—  $ 

—  A$ 

354  ¥ 

12  S$ 

Mex$ 

36  Mex$ 

R 

$ 

—  R 

3  $ 

14 

36 

1 

42 

264 

19 

115 

42 

— 

Interest Rate Risk Management
The Company’s debt consists of borrowings under term loans (“Term Loan A” and the “2020 Term Loan”), Revolving Credit 
Facility, and Receivables Financing Facilities, which bear interest at variable rates plus applicable margins. As a result, the 
Company is exposed to market risk associated with the variable interest rate payments on these borrowings. See Note 12, Long-
Term Debt for further details related to these borrowings.

The Company manages its exposure to changes in interest rates by utilizing interest rate swaps to hedge this exposure and to 
achieve a desired proportion of fixed versus floating-rate debt, based on current and projected market conditions.

In December 2017, the Company entered into a long-term forward interest rate swap agreement with a notional amount of $800 
million to lock into a fixed LIBOR interest rate base for its debt facilities subject to monthly interest payments. Under the terms 
of the agreement, $800 million in variable-rate debt will be swapped for a fixed interest rate with net settlement terms starting 
in December 2018 and ending in December 2022. During the third quarter of 2019, the Company entered into additional long-
term forward interest rate swap agreements with a total notional amount of $800 million, containing net settlement terms, which 
started in December 2022 and ending in August 2024. The additional interest rate swap agreements effectively extend the risk 
management initiative of the Company to coincide with the maturities of Term Loan A and the Revolving Credit Facility. These 
interest rate swaps are not designated as hedges and changes in fair value are recognized immediately as Interest expense, net 
on the Consolidated Statements of Operations.

During the fourth quarter of 2018, the Company terminated certain interest rate swaps.  As part of the termination, the 
Company settled all of the swaps resulting in a $7 million cash payment to counterparties that was classified within Net cash 

60

 
provided by operating activities. Hedge accounting treatment was discontinued on the swap that was designated as a cash flow 
hedge, which had less than $1 million of pretax losses remaining in AOCI at the time of termination. 

Note 12 Long-Term Debt 

The following table shows the carrying value of the Company’s debt (in millions):

December 31,

2020

2019

Term Loan A
2020 Term Loan
Revolving Credit Facility
Receivables Financing Facilities

Total debt

Less: Debt issuance costs
Less: Unamortized discounts
Less: Current portion of debt
Total long-term debt

$ 

$ 

$ 

917  $ 
100 
— 
235 
1,252  $ 
(5)   
(2)   
(364)   
881  $ 

As of December 31, 2020, the future maturities of debt, excluding debt discounts and issuance costs, are as follows (in 
millions):

2021

2022

2023

2024

Total future maturities of debt

$ 

$ 

917 
— 
103 
266 
1,286 
(6) 
(3) 
(197) 
1,080 

364 

56 

82 

750 

1,252 

All borrowings as of December 31, 2020 were denominated in U.S. Dollars.

The estimated fair value of the Company’s debt approximated $1.3 billion as of December 31, 2020 and 2019, respectively. 
These fair value amounts, developed based on inputs classified as Level 2 within the fair value hierarchy, represent the 
estimated value at which the Company’s lenders could trade its debt within the financial markets and do not represent the 
settlement value of these liabilities to the Company. The fair value of the debt will continue to vary each period based on a 
number of factors, including fluctuations in market interest rates as well as changes to the Company’s credit ratings.

Term Loan A
The principal on Term Loan A is due in quarterly installments, with the next quarterly installment due in June 2021 and the 
majority due upon the August 9, 2024 maturity date. The Company may make prepayments, in whole or in part, without 
premium or penalty, and would be required to prepay certain outstanding amounts in the event of certain circumstances or 
transactions. As of December 31, 2020, the Term Loan A interest rate was 1.41%.  Interest payments are made monthly and are 
subject to variable rates plus an applicable margin.

2020 Term Loan
In September 2020, the Company entered into a new $200 million term loan (“2020 Term Loan”), with the proceeds used to 
partly fund the acquisition of Reflexis.  The Company repaid $100 million of principal during the fourth quarter of 2020, with 
the remaining principal due upon the August 31, 2021 maturity date.  The Company may make additional prepayments, in 
whole or in part, without premium or penalty, and would be required to prepay certain outstanding amounts in the event of 
certain circumstances or transactions. As of December 31, 2020, the 2020 Term Loan interest rate was 2.25%.  Interest 
payments are made monthly and are subject to a variable rate plus an applicable margin.  Costs associated with issuing the 2020 
Term Loan were approximately $1 million, which were capitalized and are being amortized over the term of the loan.

Revolving Credit Facility
The Revolving Credit Facility is available for working capital and other general business purposes, including letters of credit. 
As of December 31, 2020, the Company had letters of credit totaling $5 million, which reduced funds available for borrowings 
under the Revolving Credit Facility from $1 billion to $995 million.  No borrowings were outstanding under the Revolving 

61

 
 
 
 
 
 
 
 
 
 
 
 
Credit Facility as of December 31, 2020.  Upon borrowing, interest payments are made monthly and are subject to variable 
rates plus an applicable margin. The Revolving Credit Facility matures on August 9, 2024.

Receivables Financing Facilities
The Company has two Receivables Financing Facilities with financial institutions that have a combined total borrowing limit of 
up to $280 million. As collateral, the Company pledges perfected first-priority security interests in its U.S. domestically 
originated accounts receivable. The Company has accounted for transactions under its Receivables Financing Facilities as 
secured borrowings.  The Company’s first Receivables Financing Facility, which was originally entered into in December 2017 
and was amended in May 2019, allows for borrowings of up to $180 million and will mature on March 29, 2021. The 
Company’s second Receivable Financing Facility, which was entered into in May 2019 and was amended in May 2020, allows 
for borrowings of up to $100 million and will mature on May 17, 2021.

As of December 31, 2020, the Company’s Consolidated Balance Sheets included $441 million of receivables that were pledged 
under the two Receivables Financing Facilities. As of December 31, 2020, $235 million had been borrowed, all of which was 
classified as current. Borrowings under the Receivables Financing Facilities bear interest at a variable rate plus an applicable 
margin. As of December 31, 2020, the Receivables Financing Facilities had an average interest rate of 1.04%. Interest is paid 
on these borrowings on a monthly basis.

Uncommitted Short-Term Credit Facility
The  Company  also  entered  into  an  uncommitted  short-term  credit  facility  (“Uncommitted  Facility”)  in  August  2020.    The 
Uncommitted Facility matures on August 26, 2021 and allows for borrowings of up to $20 million.  Each borrowing must be 
repaid  within  90  days,  or  earlier  if  the  facility  matures  beforehand,  and  bears  interest  at  a  variable  rate  plus  an  applicable 
margin.  Along with the Company’s Revolving Credit Facility, the Uncommitted Facility is available for working capital and 
other  general  business  purposes.  As  of  December  31,  2020,  the  Company  had  no  outstanding  borrowings  under  the 
Uncommitted Facility.

In 2018, the Company entered into Amendment No. 1 to the Amended and Restated Credit Agreement (“Amendment No. 1”).  
Amendment No. 1 resulted in a new Term Loan A with principal of $670 million and increased the Revolving Credit Facility 
from $500 million to $800 million.  Also, as part of Amendment No. 1, the Company had a partial early debt extinguishment of 
$300 million and repricing of its Term Loan B.  Amendment No. 1 resulted in $6 million of non-cash accelerated amortization 
of debt issuance costs and $1 million of one-time charges related to third party fees, both of which were reflected in Interest 
Expense, net on the Consolidated Statements of Operations.  Amendment No. 1 also resulted in $2 million of third party fees 
for arranger, legal, and other services that were capitalized.

In 2019, the Company entered into its second amendment to the Amended and Restated Credit Agreement (“Amendment No. 
2”).  Amendment No. 2 increased the Company’s borrowing under Term Loan A from $608 million to $1 billion and increased 
the Company’s borrowing capacity under the Revolving Credit Facility from $800 million to $1 billion.  Amendment No. 2 also 
extended the maturities of Term Loan A and the Revolving Credit Facility to August 9, 2024. Additionally, in conjunction with 
entering into Amendment No. 2, a payment of $445 million was made to fully pay off the Company’s Term Loan B.  

The refinancing of the Company’s long-term credit facilities during 2019 resulted in non-cash accelerated amortization of debt 
discount and debt issuance costs of $4 million and one-time charges of $3 million, which included certain third party fees and 
the accelerated amortization of losses on terminated interest rate swaps released from AOCI.  These items are included in 
Interest Expense, net on the Consolidated Statements of Operations.  Additionally, issuance costs of $6 million incurred related 
to this debt refinancing were capitalized and will be amortized over the remaining term of Term Loan A and the Revolving 
Credit Facility.

Each of the Company’s borrowing arrangements described above include terms and conditions that limit the incurrence of 
additional borrowings and require that certain financial ratios be maintained at designated levels. 

The Company uses interest rate swaps to manage the interest rate risk associated with its debt. See Note 11, Derivative 
Instruments for further information. 

As of December 31, 2020, the Company was in compliance with all debt covenants.

Note 13 Leases 

The Company leases certain manufacturing facilities, distribution centers, sales and administrative offices, equipment, and 
vehicles, which are accounted for as operating leases.  Remaining lease terms are up to 12 years, with certain leases containing 
renewal options and termination options.  

62

On January 1, 2019, the Company adopted ASC 842, Leases (“ASC 842”), which resulted in the recognition of ROU assets and 
lease liabilities on the Consolidated Balance Sheets for operating leases with terms greater than one year.  Prior to the adoption 
of ASC 842, the Company accounted for its lease arrangements under ASC Topic 840, Leases (“ASC 840”), with no ROU 
assets or lease liabilities being reflected on the Consolidated Balance Sheets.  The Company adopted ASC 842 under a modified 
retrospective approach.  Thus, results for reporting periods beginning after January 1, 2019 are prepared under ASC 842, 
whereas results prior to that have not been adjusted and continue to be reported in accordance with our historic accounting 
under ASC 840.

The following table presents activities associated with our operating leases (in millions):

Fixed lease expenses

Variable lease expenses

Total lease expenses

Cash paid for leases

ROU assets obtained in exchange for lease obligations

Reductions of ROU assets and lease liabilities

Net non-cash increases to ROU assets and lease liabilities

December 31,

2020

2019

35  $ 

34 

69  $ 

69  $ 

55  $ 

(3)   

52  $ 

37 

29 

66 

67 

42 

(16) 

26 

$ 

$ 

$ 

$ 

$ 

Variable lease expenses incurred were not included in the measurement of the Company’s ROU assets and lease liabilities. 
These expenses consisted primarily of distribution center service costs that were based on product distribution volumes, as well 
as non-fixed common area maintenance, real estate taxes, and other operating costs associated with various facility leases.  
Expenses related to short term leases were not significant.

Cash payments for operating leases are included within Net cash provided by operating activities on the Consolidated 
Statements of Cash Flows.

ROU assets obtained in exchange for lease obligations primarily include new lease arrangements entered into by the Company. 
ROU assets obtained in exchange for lease obligations also include contract modifications that extend lease terms and/or 
provide us additional rights, changes in assessments that render it reasonably certain that lease renewal options will be exercised 
based on facts and circumstances that arose during the period, as well as lease arrangements obtained through acquisitions. 

Reductions of the Company’s ROU assets and lease liabilities generally relate to modifications to lease agreements that result in 
a reduction to future minimum lease payments, as well as changes in assessments that render it no longer reasonably certain that 
lease renewal options will be exercised based on facts and circumstances that arose during the period.  The Company’s 
reduction of ROU assets and lease liabilities during 2019 primarily related to a modification to a distribution center lease 
agreement that resulted in a reduction to fixed future minimum lease payments.  

The weighted average remaining term of the Company’s operating leases was approximately 6 years as of December 31, 2020 
and 2019.  The weighted average discount rate used to measure the ROU assets and lease liabilities was approximately 5% and 
6% as of December 31, 2020 and 2019, respectively. 

63

 
 
 
Future minimum lease payments under non-cancellable operating leases as of December 31, 2020 were as follows (in millions):

2021

2022

2023

2024

2025

Thereafter

Total future minimum lease payments

Less: Interest

Present value of lease liabilities

Reported as of December 31, 2020:

Current portion of lease liabilities

Long-term lease liabilities

Present value of lease liabilities

$ 

$ 

$ 

$ 

$ 

38 

33 

29 

23 

19 

44 

186 

(27) 

159 

30 

129 

159 

The current portion of lease liabilities is included within Accrued liabilities on the Consolidated Balance Sheets.

Rent expense under the Company’s operating leases during the year ended December 31, 2018, prior to the Company’s 
adoption of ASC 842, was $33 million.  

Revenues earned from lease arrangements under which the Company is a lessor were not significant. 

Note 14 Commitments and Contingencies 

Warranties
The following table is a summary of the Company’s accrued warranty obligations (in millions):

Warranty Reserve
Balance at the beginning of the year
Acquisitions
Warranty expense
Warranties fulfilled

Balance at the end of the year

Year Ended December 31,
2019

2018

2020

$ 

$ 

21 
— 
30 
(27) 
24 

$ 

$ 

22 
— 
25 
(26) 
21 

$ 

$ 

18 
1 
34 
(31) 
22 

Contingencies
The Company is subject to a variety of investigations, claims, suits, and other legal proceedings that arise from time to time in 
the ordinary course of business, including but not limited to, intellectual property, employment, tort, and breach of contract 
matters. The Company currently believes that the outcomes of such proceedings, individually and in the aggregate, will not 
have a material adverse impact on its business, cash flows, financial position, or results of operations. Any legal proceedings 
are subject to inherent uncertainties, and the Company’s view of these matters and their potential effects may change in the 
future.

During 2018, the Company settled in its entirety a commercial lawsuit resulting in a $13 million pre-tax charge reflected within 
General and administrative expenses on the Consolidated Statements of Operations.  

In 2020, the Company received approval of its exclusion request of customs duties that had been paid on certain products under 
Section 301 of the U.S. Trade Act of 1974 from September 1, 2019 through September 1, 2020 and commenced a process to 
request recovery of previously assessed amounts.  During the fourth quarter of 2020, the Company recorded recoveries of 
$12 million, of which $2 million and $10 million were initially incurred during the years ended December 31, 2020 and 2019, 
respectively.  Recoveries are recognized when the Company has completed all regulatory filing requirements and determined 
that receipt of amounts is virtually certain.  From a segment perspective, $4 million of the recovery related to AIT and 
$8 million related to EVM.  Both the initially incurred costs and related recoveries were included within Cost of sales for 
Tangible products on the Consolidated Statements of Operations.  The Company believes that additional import duties that were 

64

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
previously paid are potentially recoverable; however, the final amounts and the timings of any such additional recoveries 
remains uncertain and, therefore, the Company has not recorded any amounts related to potential future recoveries in its 
financial statements as of December 31, 2020.

Note 15 Share-Based Compensation 

In May 2018, the Company’s stockholders approved the Zebra Technologies 2018 Long-Term Incentive Plan (“2018 Plan”). 
The 2018 Plan superseded and replaced the Zebra Technologies Corporation 2015 Long-Term Incentive Plan (“2015 Plan”) on 
the approval date, except that the 2015 Plan, as well as the Zebra Technologies Corporation 2011 Long-Term Incentive Plan 
that was previously superseded by the 2015 Plan, remain in effect with respect to outstanding stock appreciate rights that were 
granted under those plans until such awards have been exercised, forfeited, cancelled, expired or otherwise terminated in 
accordance with their terms. The awards available under the 2018 Plan include stock appreciation rights, restricted stock 
awards, performance share awards, cash-settled stock appreciation rights, restricted stock units, performance stock units, 
incentive stock options, and non-qualified stock options. No awards remain available for future grants under the 2015 Plan or 
previous plans.

The Company uses outstanding treasury shares as its source for issuing shares under the share-based compensation programs.  
As of December 31, 2020, the Company had 3,339,322 shares of Class A Common stock available to be issued under the 2018 
Plan.

The compensation expense from the Company’s share-based compensation plans and associated income tax benefit, excluding 
the effects of excess tax benefits or shortfalls, were included in the Consolidated Statements of Operations as follows (in 
millions):

Compensation costs and related income tax benefit
Cost of sales
Selling and marketing
Research and development
General and administration
Total compensation expense
Income tax benefit

Year Ended December 31,
2019

2018

2020

$ 

$ 
$ 

6 
16 
16 
21 
59 
9 

$ 

$ 
$ 

4 
17 
16 
23 
60 
9 

$ 

$ 
$ 

4 
13 
15 
21 
53 
10 

As of December 31, 2020, total unearned compensation costs related to the Company’s share-based compensation plans was 
$82 million, which will be recognized over the weighted average remaining service period of 1.7 years.

Stock Appreciation Rights (“SARs”)
Upon exercise of SARs, the Company issues whole shares of Class A Common Stock to participants based on the difference 
between the fair market value of the stock at the time of exercise and the exercise price. Fractional shares are settled in cash 
upon exercise. The grant date fair value of SARs is expensed over the 4-year vesting period of the related awards.

A summary of the Company’s SARs outstanding is as follows:

SARs
Outstanding at beginning of year

Granted

Exercised

Forfeited

Expired

2020

2019

2018

Weighted-
Average
Exercise 
Price

SARs

Weighted-
Average
Exercise 
Price

Weighted-
Average
Exercise 
Price

SARs

SARs

  896,923 

$ 

89.05 

  1,261,185 

$ 

75.71 

  1,817,991  $ 

69,742 

253.62 

70,141 

205.12 

88,042 

  (295,770) 

67.96 

  (395,015) 

66.82 

  (598,249)   

(31,193) 

(1,578) 

149.09 

166.52 

(39,388) 

92.72 

(46,161)   

— 

— 

(438)   

108.20 

65.73 

149.75 

55.93 

80.41 

Outstanding at end of year

Exercisable at end of year

  638,124 

  417,856 

$ 

$ 

113.98 

  896,923 

81.88 

  489,357 

$ 

$ 

89.05 

  1,261,185  $ 

70.37 

  595,086  $ 

75.71 

60.85 

The fair value of SARs is estimated on the date of grant using a binomial model. Volatility is based on an average of the 
implied volatility in the open market and the annualized volatility of the Company’s stock price over its entire stock history. 

65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table shows the weighted-average assumptions used for grants of SARs, as well as the fair value of the grants 
based on those assumptions:

Expected dividend yield

Forfeiture rate

Volatility

Risk free interest rate

Expected weighted-average life

2020

0%

8.00%

42.51%

0.24%

4.00

2019

0%

8.20%

36.79%

2.28%

4.02

2018

0%

8.40%

35.93%

2.96%

4.11

Weighted-average grant date fair value of SARs granted
(per underlying share)

$79.47

$64.17

$47.63

The following table summarizes information about SARs outstanding as of December 31, 2020:

Aggregate intrinsic value (in millions)
Weighted-average remaining contractual life

Outstanding

$ 

173 
4.4

$ 

Exercisable
126 
4.2

The intrinsic value for SARs exercised during fiscal 2020, 2019 and 2018 was $60 million, $58 million and $59 million, 
respectively. The total fair value of SARs vested during fiscal 2020, 2019 and 2018 was $8 million, $9 million and $12 million, 
respectively.

Restricted Stock Awards (“RSAs”) and Performance Share Awards (“PSAs”)
The Company’s restricted stock grants consist of time-vested RSAs and PSAs, which hold voting rights and therefore are 
considered participating securities. The outstanding RSAs and PSAs are included as part of the Company’s Class A Common 
Stock outstanding. The RSAs and PSAs vest at each vesting date, subject to restrictions such as continuous employment, except 
in certain cases as set forth in each stock agreement. Upon vesting, RSAs and PSAs are released to holders and are no longer 
subject to restrictions. The Company’s RSAs and PSAs are expensed over the vesting period of the related award, which is 
typically 3 years. Some awards, including those granted annually to non-employee directors as an equity retainer fee, vest upon 
grant. PSA targets are set based on certain Company-wide financial metrics. Compensation cost is calculated as the market date 
fair value of the Company’s Class A Common Stock on grant date multiplied by the number of shares granted, net of estimated 
forfeitures. The fair value of each PSA granted includes assumptions around the Company’s performance goals.

The Company also issues stock awards to non-employee directors. Each director receives an equity grant of shares annually in 
the second quarter. The number of shares granted to each director is determined by dividing the value of the annual grant by the 
price of a share of the Company’s Class A Common Stock. New directors in any fiscal year earn a prorated amount.  During 
fiscal 2020, there were 6,314 shares granted to non-employee directors compared to 7,371 and 7,980 shares granted during 
fiscal 2019 and 2018, respectively.  The shares vest immediately on the grant date.

A summary of information relative to the Company’s RSAs is as follows:

2020

2019

2018

RSAs

Shares

Weighted-
Average
Grant Date 
Fair Value

Outstanding at beginning of year
Granted

Released

Forfeited

Outstanding at end of year

  434,641  $ 

  178,150 

  (275,318)   

(18,908)   

  318,565  $ 

151.52 

265.06 

133.43 

199.04 

228.08 

66

Weighted-
Average
Grant Date 
Fair Value

93.45 

204.26 

Shares
657,724  $ 

170,502 

Shares
628,642  $ 

206,922 

(372,075)   

73.71 

(154,878)   

(21,510)   

434,641  $ 

141.29 

151.52 

(22,962)   

657,724  $ 

Weighted-
Average
Grant Date 
Fair Value

77.70 

150.60 

107.22 

88.77 

93.45 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
A summary of information relative to the Company’s PSAs is as follows:

2020

2019

2018

PSAs

Shares

Weighted-
Average
Grant Date 
Fair Value

Outstanding at beginning of year
Granted

Released

Forfeited

Outstanding at end of year

  170,749  $ 

98,820 

  (131,943)   

(11,604)   

  126,022  $ 

144.47 

239.79 

160.18 

194.23 

199.77 

Weighted-
Average
Grant Date 
Fair Value

Shares
259,727  $ 

150,224 

(231,513)   

(7,689)   

170,749  $ 

86.41 

206.04 

120.86 

102.42 

144.47 

Shares
265,747  $ 

59,849 

(57,074)   

(8,795)   

259,727  $ 

Weighted-
Average
Grant Date 
Fair Value

77.04 

146.83 

107.31 

81.07 

86.41 

Cash-settled awards
The Company also has cash-settled compensation awards, including cash-settled stock appreciation rights, restricted stock units 
and performance stock units, which are expensed over the vesting period of the related award, which is up to 4 years. 
Compensation cost is calculated at the fair value on grant date multiplied by the number of share-equivalents granted. The fair 
value is remeasured at the end of each reporting period based on the Company’s stock price, with remeasurements reflected as 
an adjustment to compensation expense in the Consolidated Statements of Operations.  Cash settlement is based on the fair 
value of share equivalents at the time of vesting, which was $9 million, $6 million and $2 million in 2020, 2019 and 2018, 
respectively. Share-equivalents issued under these programs totaled 40,166, 17,207 and 20,393 in fiscal 2020, 2019 and 2018, 
respectively.

Reflexis Replacement Options
In connection with the Company’s September 2020 acquisition of Reflexis, and in exchange for the cancellation of unvested 
Reflexis stock options, the Company granted awards to certain Reflexis employees in the form of Zebra incentive stock options  
(“Reflexis Replacement Options”).  Upon exercise of Reflexis Replacement Options, the Company receives cash proceeds 
equal to the exercise price and issues whole shares of Class A Common Stock to participants.  The grant date fair value, which 
was approximately $230 per award and totaled approximately $9 million, is expensed over the vesting period of the related 
awards, which averages 1.7 years.  The fair value of the Reflexis replacement awards was estimated on the date of grant using 
the Black-Scholes valuation model, based upon the following weighted average assumptions: no expected dividend yield; a 
volatility factor of 39.75%; a risk-free interest rate of 0.14%; and an expected life of 2.78 years. See Note 5, Business 
Acquisitions for additional details related to the Reflexis Acquisition.

A summary of the Reflexis Replacement Options outstanding is as follows: 

2020

Reflexis Replacement Options

Outstanding at beginning of year
Granted

Exercised

Forfeited

Expired

Outstanding at end of year
Exercisable at end of year

Weighted-
Average
Exercise Price
— 
57.82 

Shares

—  $ 

38,228 

(3,408)   

(396)   

— 
34,424  $ 
6,716  $ 

55.79 

52.14 

— 
58.09 
56.77 

The following table summarizes information about the Reflexis Replacement Options outstanding as of December 31, 2020:

Aggregate intrinsic value (in millions)
Weighted-average remaining contractual life

$ 

Outstanding

Exercisable
2 
7.3

11  $ 
7.4

The intrinsic value of Reflexis Replacement Options exercised during fiscal 2020 was $1 million. The total fair value of 
Reflexis Replacement Options vested during fiscal 2020 was $2 million.

Employee Stock Purchase Plan

67

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In May 2020, the Company’s stockholders approved the Zebra Technologies Corporation 2020 Employee Stock Purchase Plan 
(“2020 ESPP”), which supersedes the 2011 Employee Stock Purchase Plan (“2011 ESPP”) and became effective on July 1, 
2020. Like the 2011 ESPP, the 2020 ESPP permits eligible employees to purchase common stock at 95% of the fair market 
value at the date of purchase. Employees may make purchases by cash or payroll deductions up to certain limits. The aggregate 
number of shares that may be purchased under the 2020 ESPP is 1,500,000 shares. As of December 31, 2020, 1,480,004 shares 
were available for future purchase.

Note 16 Income Taxes 

The geographical sources of income (loss) before income taxes were as follows (in millions):

United States
Outside United States

Total

2020

Year Ended December 31,
2019

2018

$ 

$ 

33 
527 
560 

$ 

$ 

83 
515 
598 

$ 

$ 

Income tax expense (benefit) consisted of the following (in millions):

2020

Year Ended December 31,
2019

2018

Current:

Federal
State
Foreign
Total current
Deferred:

Federal
State
Foreign

Total deferred

Total

$ 

$ 

$ 
$ 

6 
1 
89 
96 

$ 

$ 

(25) 
(5) 
(10) 
(40)  $ 
$ 
56 

16 
(1) 
81 
96 

$ 

$ 

(32) 
(5) 
(5) 
(42)  $ 
$ 
54 

(25) 
549 
524 

20 
3 
77 
100 

(11) 
5 
9 
3 
103 

The Company’s effective tax rates were 10.0%, 9.0% and 19.7% for the years ended December 31, 2020, 2019 and 2018, 
respectively. 

A reconciliation of the U.S. federal statutory income tax rate to our actual income tax rate is provided below:

2020

Year Ended December 31,
2019

2018

Provision computed at statutory rate
U.S. Tax Reform - one-time transition tax
Remeasurement of deferred taxes
Change in valuation allowance

U.S. impact of Enterprise acquisition 
Change in contingent income tax reserves
Foreign earnings subject to U.S. taxation
Foreign rate differential
State income tax, net of federal tax benefit
Tax credits
Equity compensation deductions
Return to provision and other true ups
Permanent differences and other
Provision for income taxes

 21.0 %
 — 
 (0.6) 
 0.1 
 0.3 
 (0.4) 
 1.5 
 (5.5) 
 0.4 
 (2.9) 
 (3.2) 
 (2.5) 
 1.8 
 10.0 %

 21.0 %
 — 
 0.2 
 (1.7) 
 1.0 
 (3.3) 
 1.8 
 (0.7) 
 (0.2) 
 (2.3) 
 (4.0) 
 (2.0) 
 (0.8) 
 9.0 %

 21.0 %
 (0.6) 
 0.7 
 (4.5) 
 1.1 
 3.2 
 2.0 
 (2.0) 
 0.8 
 (1.9) 
 (2.0) 
 1.1 
 0.8 
 19.7 %

68

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
For the year ended December 31, 2020, the Company’s effective tax rate was lower than the federal statutory rate of 21% 
primarily due to lower tax rates in foreign jurisdictions, the generation of tax credits and the favorable impacts of share-based 
compensation benefits.

For the year ended December 31, 2019, the Company’s effective tax rate was lower than the federal statutory rate of 21% 
primarily due to the favorable impacts of share-based compensation benefits, lapses of the statute of limitations on uncertain tax 
positions, and the generation of tax credits.  These benefits were partially offset by the impacts of foreign earnings and deemed 
royalties taxed in the U.S. 

For the year ended December 31, 2018, the Company’s effective tax rate was lower than the federal statutory rate of 21% 
primarily due to lower tax rates in foreign jurisdictions and the generation of tax credits. These benefits were partially offset by 
increases related to foreign earnings subject to U.S. taxation, the U.S. impact of the Enterprise acquisition and certain discrete 
items. The discrete items included the favorable impacts of reductions in valuation allowances and share-based compensation 
benefits, which were offset by audit settlements with the U.S. Internal Revenue Service for the fiscal years 2013, 2014 and 2015 
and an increase in uncertain tax positions resulting from interpretive guidance issued during the year.

On March 27, 2020, the President of the United States signed into tax law the Coronavirus Aid, Relief and Economic Security 
Act (“CARES Act”). The provisions of the CARES Act did not have a significant impact to our effective tax rate for the year 
ended December 31, 2020. Management continues to monitor developments and guidance on the CARES Act and other 
coronavirus tax relief throughout the world for potential impacts.

The Company earns a significant amount of its operating income outside of the U.S that is taxed at rates different than the U.S. 
federal statutory rate.  The Company’s principal foreign jurisdictions that provide sources of operating income are the United 
Kingdom, Singapore, and Luxembourg.  The Company has received an incentivized tax rate by the Singapore Economic 
Development Board, which reduces the income tax rate in that jurisdiction effective for calendar years 2019 to 2023. The 
Company has committed to making additional investments in Singapore over the period 2019 to 2022.  However, should the 
Company not make these investments in accordance with the agreement, any incentive benefit would have to be repaid to the 
Singapore tax authorities.

Tax effects of temporary differences that resulted in deferred tax assets and liabilities are as follows (in millions):

December 31,

2020

2019

Deferred tax assets:

Capitalized research expenditures
Deferred revenue
Tax credits
Net operating loss carryforwards
Other accruals
Inventory items
Capitalized software costs
Sales return/rebate reserve
Share-based compensation expense

Accrued bonus
Unrealized gains and losses on securities and investments
Valuation allowance
Total deferred tax assets
Deferred tax liabilities:

Depreciation and amortization
Undistributed earnings
Total deferred tax liabilities
Net deferred tax assets

$ 

$ 

$ 
$ 

18 
38 
36 
406 
31 
17 
— 
46 

9 
1 
19 
(413) 
208 

67 
2 
69 
139 

$ 

$ 

$ 
$ 

37 
24 
29 
410 
21 
18 
2 
48 

12 
7 
4 
(421) 
191 

62 
2 
64 
127 

In 2019, the Company reorganized its Luxembourg holding company structure which resulted in a taxable gain in Luxembourg 
that was offset by operating loss carryforwards.  There was no net impact to the provision for income taxes as these activities 
also resulted in the realization of deferred tax liabilities related to depreciation and amortization and a corresponding increase in 
valuation allowances.

69

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
As of December 31, 2020, the Company had approximately $406 million (tax effected) of net operating losses (“NOLs”) and 
$36 million of credit carryforwards. Approximately $72 million of NOLs will expire beginning in 2021 through 2040, and $29 
million of credits will expire beginning in 2021 through 2037, with the remaining amounts of NOLs and credit carryforwards 
having no expiration dates. 

The Company is subject to the GILTI, BEAT and FDII provisions, for which we recorded income tax expense of $8 million, 
$12 million and $10 million for the years ended December 31, 2020, 2019 and 2018, respectively. These impacts are included 
in the calculation of the Company’s effective tax rate.

Effective 2019, the Company was no longer permanently reinvested with respect to its U.S. directly-owned foreign subsidiary 
earnings. For periods after 2017, the Company is subject to U.S. income tax on substantially all foreign earnings under the 
GILTI provisions, while any remaining foreign earnings are eligible for the new dividends received deduction. As a result, 
future repatriation of earnings will no longer be subject to U.S. income tax but may be subject to currency translation gains or 
losses. Where required, the Company has recorded a deferred tax liability for foreign withholding taxes on current earnings.  
Additionally, gains and losses on any future taxable dispositions of U.S.-owned foreign affiliates continue to be subject to U.S. 
income tax. Thus, as a result of these changes, the assertion of permanent reinvestment is no longer applicable under current 
U.S. tax laws.

The Company has not recognized deferred tax liabilities in the U.S. with respect to its outside basis differences in its directly-
owned foreign affiliates. It is not practicable to determine the amount of unrecognized deferred tax liabilities on these 
indefinitely reinvested earnings.

Unrecognized tax benefits
A reconciliation of the beginning and ending amount of unrecognized tax benefits is as follows (in millions):

Balance at beginning of year
Additions for tax positions related to the current year
Reductions for tax positions related to prior years
Settlements for tax positions
Lapse of statutes
Balance at end of year

$ 

$ 

Year ended December 31,

2020

2019

10 
— 
— 
(1) 
(1) 
8 

$ 

$ 

50 
1 
(5) 
(16) 
(20) 
10 

As of December 31, 2020 and December 31, 2019, there were $8 million and $9 million, respectively, of unrecognized tax 
benefits that, if recognized, would affect the annual effective tax rate.  The Company is currently undergoing U.S. federal 
income tax audits for the tax years 2017 and 2018.  Fiscal 2004 through 2018 remain open to examination by multiple foreign 
and U.S. state taxing jurisdictions.  

In the fourth quarter of 2019, the Company settled and made payment for a tax dispute for $19 million.  Additionally, the 
statute of limitations on the U.S. federal income tax audit years 2013, 2014 and 2015 lapsed, resulting in a total benefit of $20 
million during 2019. As of December 31, 2020, no other significant uncertain tax positions are expected to be settled within the 
next twelve months.  Due to uncertainties in any tax audit or litigation outcome, the Company’s estimates of the ultimate 
settlement or other uncertain tax positions may change and the actual tax benefits may differ significantly from estimates.

The Company recognized a net benefit of $2 million for interest and penalties related to income tax matters during the year 
ended December 31, 2020, and a net expense of $6 million and $8 million during the years ended December 31, 2019 and 2018, 
respectively.  The net benefit or expense associated with interest and penalties were reflected within Income tax expense on the 
Consolidated Statements of Operations.  The Company has included $6 million and $8 million of estimated interest and penalty 
obligations within Other long-term liabilities on the Consolidated Balance Sheets as of December 31, 2020 and 2019, 
respectively. 

Note 17 Earnings Per Share 

Basic net earnings per share is calculated by dividing net income by the weighted average number of common shares 
outstanding for the period. Diluted earnings per share is computed by dividing net income by the weighted average number of 
shares assuming dilution. Dilutive common shares outstanding is computed using the Treasury Stock method and, in periods of 

70

 
 
 
 
 
 
 
 
income, reflects the additional shares that would be outstanding if dilutive stock options were exercised for common shares 
during the period.

Earnings per share (in millions, except share data):

Basic:
Net income 
Weighted-average shares outstanding
Basic earnings per share

Diluted:
Net income 
Weighted-average shares outstanding
Dilutive shares
Diluted weighted-average shares outstanding
Diluted earnings per share

Year Ended December 31,
2019

2020

2018

$ 

$ 

$ 

$ 

504 
53,441,375 
9.43 

504 
53,441,375 
471,870 
53,913,245 
9.35 

$ 

$ 

$ 

$ 

544 
53,991,249 
10.08 

544 
53,991,249 
603,168 
54,594,417 
9.97 

$ 

$ 

$ 

$ 

421 
53,591,655 
7.86 

421 
53,591,655 
708,157 
54,299,812 
7.76 

Anti-dilutive options to purchase common shares are excluded from diluted earnings per share calculations.  There were 46,128, 
47,240, and 72,856 shares that were anti-dilutive for the years ended December 31, 2020, 2019, and 2018, respectively.

Note 18 Accumulated Other Comprehensive Income (Loss) 

Stockholders’ equity includes certain items classified as AOCI, including:

•

•

•

Unrealized (loss) gain on anticipated sales hedging transactions relates to derivative instruments used to hedge the 
exposure related to currency exchange rates for forecasted Euro sales. These hedges are designated as cash flow 
hedges, and the Company defers income statement recognition of gains and losses until the hedged transaction occurs. 
See Note 11, Derivative Instruments for more details.
Unrealized gain (loss) on forward interest rate swaps hedging transactions relates to certain interest rate swaps 
that the Company previously entered into as part of its strategy to mitigate interest rate risk exposure associated with 
its variable rate debt.  These particular interest rate swaps, which were designated as cash flow hedges, were 
terminated prior to 2019, with remaining losses being reclassified out of AOCI through the third quarter of 2019. Pre-
tax losses were reclassified into Interest expense, net on the Consolidated Statements of Operations. See Note 11, 
Derivative Instruments for more details.
Foreign currency translation adjustments relate to the Company’s non-U.S. subsidiary companies that have 
designated a functional currency other than the U.S. Dollar. The Company is required to translate the subsidiary 
functional currency financial statements to U.S. Dollars using a combination of historical, period end, and average 
foreign exchange rates. This combination of rates creates the foreign currency translation adjustment component of 
AOCI.

71

 
 
 
 
 
 
 
 
 
 
 
 
 
 
The changes in each component of AOCI during the three years ended December 31, 2020, 2019 and 2018 were as follows (in 
millions):

Unrealized 
(loss) gain on 
sales hedging

Unrealized 
gain (loss) on 
forward 
interest rate 
swaps

Foreign 
currency 
translation 
adjustments

Total

Balance at December 31, 2017

$ 

(9)  $ 

(9)  $ 

(34)  $ 

Other comprehensive income (loss) before 
reclassifications
Amounts reclassified from AOCI(1)
Tax effect

Other comprehensive income (loss), net of tax

Balance at December 31, 2018

Other comprehensive income before reclassifications
Amounts reclassified from AOCI(1)
Tax effect

Other comprehensive income (loss), net of tax

Balance at December 31, 2019

Other comprehensive (loss) income before 
reclassifications
Amounts reclassified from AOCI(1)
Tax effect

38 

(13) 

(4) 

21 

12 
30 

(42) 

2 

(10) 

2 

(43) 

6 

7 

Other comprehensive income (loss), net of tax

Balance at December 31, 2020

$ 

(30) 

(28)  $ 

8 

4 

(3) 

9 

— 
— 

2 

(2) 

— 

— 

— 

— 

— 

— 

— 

(13) 

— 

— 

(13) 

(47) 
1 

— 

— 

1 

(46) 

5 

— 

— 

5 

$ 

(41)  $ 

(52) 

33 

(9) 

(7) 

17 

(35) 
31 

(40) 

— 

(9) 

(44) 

(38) 

6 

7 

(25) 

(69) 

(1) See Note 11, Derivative Instruments regarding timing of reclassifications to operating results.

Note 19 Accounts Receivable Factoring 

The Company has multiple Receivables Factoring arrangements, pursuant to which certain receivables are sold to banks without 
recourse in exchange for cash. Transactions under the Receivables Factoring arrangements are accounted for as sales under 
ASC 860, Transfers and Servicing of Financial Assets, with the sold receivables removed from the Company’s balance sheet. 
Under these Receivables Factoring arrangements, the Company does not maintain any beneficial interest in the receivables sold. 
The banks’ purchase of eligible receivables is subject to a maximum amount of uncollected receivables. The Company services 
the receivables on behalf of the banks, but otherwise maintains no significant continuing involvement with respect to the 
receivables. Sale proceeds that are representative of the fair value of factored receivables, less a factoring fee, are reflected in 
Net cash provided by operating activities on the Consolidated Statements of Cash Flows, while sale proceeds in excess of the 
fair value of factored receivables are reflected in Net cash provided by financing activities on the Consolidated Statements of 
Cash Flows.

In 2020, the Company entered into a new Receivables Factoring arrangement with a bank, which allows for the factoring of up 
to €150 million of uncollected receivables originated from the EMEA and Asia-Pacific regions. The Company is required to 
maintain a portion of sales proceeds as deposits in a restricted cash account that is released to the Company as it satisfies its 
obligations as servicer of sold receivables, which totaled $24 million as of December 31, 2020 and is classified within Prepaid 
expenses and other current assets on the Consolidated Balance Sheets.

The Company’s other active Receivable Factoring arrangements, which were entered into in 2018 and 2019, also allow for the 
factoring of up to $125 million of uncollected receivables originated from the EMEA region.

During the years ended December 31, 2020, 2019 and 2018, the Company received cash proceeds of $1,291 million, $409 
million and $33 million, respectively, from the sales of accounts receivables under its factoring arrangements. As of December 
31, 2020 and 2019, there were a total of $70 million and $60 million, respectively, of uncollected receivables that had been sold 
and removed from the Company’s Consolidated Balance Sheets.

72

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
As servicer of sold receivables, the Company had $142 million and $33 million of obligations that were not yet remitted to 
banks as of December 31, 2020 and 2019, respectively. These obligations are included within Accrued liabilities on the 
Consolidated Balance Sheets, with changes in such obligations reflected within Net cash used in financing activities on the 
Consolidated Statements of Cash Flows.

Fees incurred in connection with these arrangements were not significant.

Note 20 Segment Information & Geographic Data 

Segment results
The Company’s operations consist of two reportable segments: Asset Intelligence & Tracking (“AIT”) and Enterprise Visibility 
& Mobility (“EVM”). The reportable segments have been identified based on the financial data utilized by the Company’s 
Chief Executive Officer (the chief operating decision maker or “CODM”) to assess segment performance and allocate resources 
among the Company’s segments. The CODM reviews adjusted operating income to assess segment profitability. To the extent 
applicable, segment operating income excludes purchase accounting adjustments, amortization of intangible assets, acquisition 
and integration costs, impairment of goodwill and other intangibles, exit and restructuring costs, and product sourcing 
diversification costs. Segment assets are not reviewed by the Company’s CODM and therefore are not disclosed below.

Financial information by segment is presented as follows (in millions):

Net sales:

AIT
EVM
Total segment net sales
Corporate, eliminations(1)

Total Net sales
Operating income:

AIT(2)
EVM(2)
Total segment operating income
Corporate, eliminations(1)
Total Operating income

Year Ended December 31,
2019

2020

2018

$ 

$ 

$ 

$ 

1,426 
3,029 
4,455 
(7) 
4,448 

322 
466 
788 
(137) 
651 

$ 

$ 

$ 

$ 

1,479 
3,006 
4,485 
— 
4,485 

355 
483 
838 
(146) 
692 

$ 

$ 

$ 

$ 

1,423 
2,795 
4,218 
— 
4,218 

325 
404 
729 
(119) 
610 

(1) To the extent applicable, amounts included in Corporate, eliminations consist of purchase accounting adjustments, 

amortization of intangible assets, acquisition and integration costs, impairment of goodwill and other intangibles, exit and 
restructuring costs, and product sourcing diversification costs.

(2) AIT and EVM segment operating income includes depreciation and share-based compensation expense. The amounts of 

depreciation and share-based compensation expense attributable to AIT and EVM are proportionate to each segment’s Net 
sales.

Sales to significant customers
Our Net sales to significant customers as a percentage of the total Company’s Net sales by segment were as follows:

2020

2019

2018

Year Ended December 31,

Customer A

Customer B

Customer C

AIT

EVM

Total

AIT

EVM

Total

AIT

EVM

Total

 4.8 %  12.9 %  17.7 %

 5.3 %  13.0 %  18.3 %

 6.2 %  14.1 %  20.3 %

 4.9 %

 9.0 %  13.9 %

 4.7 %

 9.0 %  13.7 %

 5.6 %  10.1 %  15.7 %

 6.5 %  14.2 %  20.7 %

 6.1 %  10.5 %  16.6 %

 6.2 %

 7.9 %  14.1 %

These customers accounted for 13.6%, 6.7%, and 20.4%, respectively, of accounts receivable as of December 31, 2020, and 
16.8%, 7.8% and 20.6%, respectively, of accounts receivable as of December 31, 2019.  No other customer accounted for more 
than 10% of total Net sales during the years ended December 31, 2020, 2019 or 2018, or more than 10% of outstanding 

73

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
accounts receivables as of December 31, 2020 or 2019.  All three of the above customers are distributors of the Company’s 
products and solutions and not end users.

Geographic data
Information regarding the Company’s operations by geographic area is contained in the following tables. Net sales amounts are 
attributed to geographic area based on customer location. 

Net sales by region were as follows (in millions):

North America
EMEA
Asia-Pacific
Latin America

Total Net sales

Year Ended December 31,
2019

2020

2018

$ 

$ 

2,319 
1,495 
439 
195 
4,448 

$ 

$ 

2,261 
1,462 
518 
244 
4,485 

$ 

$ 

2,041 
1,409 
520 
248 
4,218 

The United States and Germany were the only countries that accounted for more than 10% of the Company’s net sales in 2020, 
2019, and 2018. Net sales during these years were as follows (in millions):

United States

Germany
Other

Total Net sales

Year Ended December 31,

2020

2019

2018

$ 

$ 

2,291 
595 
1,562 
4,448 

$ 

$ 

2,243 
523 
1,719 
4,485 

$ 

$ 

2,020 
523 
1,675 
4,218 

For the years ended December 31, 2020 and 2019, the Company presented revenues by major country on the same basis as 
revenues by region, which is based on customer location. Prior to 2019, the Company presented revenues by major country 
based on the country where products, solutions, and services were invoiced from. Revenues by major country for the year ended 
December 31, 2018 are presented above based on the location of customer, in order to conform to the same basis of 
presentation as the subsequent years.

Geographic data for long-lived assets is as follows (in millions):

North America
EMEA

Asia-Pacific
Latin America

Total long-lived assets

Year Ended December 31,
2019

2020

2018

$ 

$ 

289 
68 
45 
7 
409 

$ 

$ 

280 
39 
40 
7 
366 

$ 

$ 

225 
14 
7 
3 
249 

Long-lived assets are defined by the Company as property, plant and equipment as well as ROU assets.  ROU assets were  
recognized upon adoption of  ASC 842 in 2019, prior to which, there were no long-lived assets related to leasing activities.  
Primarily all of the Company’s long-lived assets in the North America region are located in the United States.

Note 21 Supplementary Financial Information 

74

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The components of Accrued liabilities are as follows (in millions):

Accrued payroll and benefits
Accrued incentive compensation
Accrued warranty
Customer reserves
Current portion of lease liabilities
Unremitted cash collections due to banks on factored accounts receivable
Forward contracts liability
Short-term interest rate swaps
Accrued freight and duty
Accrued other expenses
Accrued liabilities

Summary of Quarterly Results of Operations (unaudited, in millions):

December 31,

2020

2019

87 
65 
24 
56 
30 
142 
37 
17 
21 
80 
559 

$ 

$ 

63 
96 
21 
44 
29 
33 
— 
5 
23 
65 
379 

$ 

$ 

2020

Total Net sales
Gross profit
Net income

Net earnings per common share:
Basic earnings per share:
Diluted earnings per share:

Net sales
Gross profit
Net income

Net earnings per common share:
Basic earnings per share:
Diluted earnings per share:

$ 

$ 

$ 

$ 

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

1,052  $ 
473 
89 

956  $ 
419 
100 

1,132  $ 
493 
116 

Total Year
4,448 
2,003 
504 

1,308  $ 
618 
199 

1.66  $ 
1.65 

1.87  $ 
1.85 

2.18  $ 
2.16 

3.73  $ 
3.70 

9.43 
9.35 

2019

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

1,066  $ 
501 
115 

1,097  $ 
520 
124 

1,130  $ 
535 
136 

Total Year
4,485 
2,100 
544 

1,192  $ 
544 
169 

2.14  $ 
2.12 

2.28  $ 
2.26 

2.52  $ 
2.50 

3.13  $ 
3.10 

10.08 
9.97 

75

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Changes in and Disagreements with Accountants on Accounting and Financial 
Disclosure

Item 9.

None.

Item 9A.

Controls and Procedures

Evaluation of Disclosure Controls and Procedures
We conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures (as 
defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934 (the “Exchange Act”)) as of the end of the 
period covered by this Form 10-K. The evaluation was conducted under the supervision of our Disclosure Committee, and with 
the participation of management, including our Chief Executive Officer and Chief Financial Officer. Based on that evaluation, 
our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures were 
effective to provide reasonable assurance that (i) the information required to be disclosed by us in this Form 10-K was recorded, 
processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and (ii) information 
required to be disclosed by us in our reports that we file or furnish under the Exchange Act is accumulated and communicated 
to our management, including our principal executive and principal financial officers, or persons performing similar functions, 
as appropriate to allow timely decisions regarding required disclosure. 

Management’s Report on Internal Control over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in 
Rules 13a-15(f) and 15d-15(f) under the Exchange Act to provide reasonable assurance regarding the reliability of our financial 
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles. Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2020. 
In making this assessment, our management used the criteria set forth by the Committee of Sponsoring Organizations of the 
Treadway Commission in Internal Control-Integrated Framework as released in 2013. Based on this assessment and those 
criteria, our management believes that, as of December 31, 2020, our internal control over financial reporting is effective. 

Our independent registered public accounting firm, Ernst & Young LLP, has issued an attestation report on Zebra’s internal 
control over financial reporting. Ernst & Young LLP’s report is included in the latter portion of this Item 9A.

Changes in Internal Control over Financial Reporting 
There were no changes in the Company’s internal control over financial reporting during the fourth quarter of 2020, which were 
identified in connection with management’s evaluation required by paragraph (d) of Rules 13a-15 and 15d-15 under the 
Exchange Act, that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over 
financial reporting.

Inherent Limitations on the Effectiveness of Controls
Our management, including our Chief Executive Officer and Chief Financial Officer, does not expect that our disclosure 
controls and procedures or our internal controls will prevent or detect all errors and all fraud. A control system, no matter how 
well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are 
met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls 
must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls 
can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of 
fraud, if any, within Zebra have been prevented or detected. These inherent limitations include the realities that judgments in 
decision-making can be faulty and that breakdowns can occur because of simple error or mistake. Controls can also be 
circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the 
controls. The design of any system of controls is based in part on certain assumptions about the likelihood of future events, and 
there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. 
Projections of any evaluation of controls effectiveness to future periods are subject to risks. Over time, controls may become 
inadequate because of changes in conditions or deterioration in the degree of compliance with policies or procedures. 

76

 
 
 Report of Independent Registered Public Accounting Firm

To the Shareholders and the Board of Directors of Zebra Technologies Corporation

Opinion on Internal Control over Financial Reporting

We have audited Zebra Technologies Corporation and subsidiaries internal control over financial reporting as of December 31, 
2020, based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring 
Organizations of the Treadway Commission (2013 framework) (the COSO criteria). In our opinion, Zebra Technologies 
Corporation (the “Company”) maintained, in all material respects, effective internal control over financial reporting as of 
December 31, 2020, based on the COSO criteria. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States)  
(PCAOB), the consolidated balance sheets of the Zebra Technologies Corporation as of December 31, 2020 and 2019, the 
related consolidated statements of operations, comprehensive income, stockholders’ equity, and cash flows, for each of the 
three years in the period ended December 31, 2020, and the related notes and financial statement schedule listed in the Index at 
Item 15 and our report dated February 11, 2021 expressed an unqualified opinion thereon. 

Basis for Opinion

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its 
assessment of the effectiveness of internal control over financial reporting included in the accompanying Management’s Report 
on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal control 
over financial reporting based on our audit. We are a public accounting firm registered with the PCAOB and are required to be 
independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and 
regulations of the Securities and Exchange Commission and the PCAOB. 

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the 
audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all 
material respects. 

Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material 
weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and 
performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a 
reasonable basis for our opinion. 

Definition and Limitations of Internal Control Over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally 
accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures  
that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and  
dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit 
preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and 
expenditures of the company are being made only in accordance with authorizations of management and directors of the 
company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or  
disposition of the company’s assets that could have a material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate 
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

/s/Ernst & Young LLP

Chicago, Illinois

February 11, 2021

77

Item 9B.

Other Information

Not applicable.

78

PART III

Item 10.

Directors, Executive Officers and Corporate Governance

We have adopted a Code of Ethics for Senior Financial Officers (“Code of Ethics”) that applies to Zebra’s Chief Executive 
Officer, Chief Financial Officer and Chief Accounting Officer. The Code of Ethics is posted on the Investor Relations – 
Governance Documents page of Zebra’s Internet web site, www.zebra.com under “Investors-Governance-Governance 
Documents”, and is available for download. Any waiver from the Code of Ethics and any amendment to the Code of Ethics will 
be disclosed on such page of Zebra’s web site.

All other information in response to this item is incorporated by reference from the Proxy Statement sections entitled 
“Corporate Governance,” “Election of Directors,” “Committees of the Board,” “Executive Officers,” and “Delinquent 
Section 16(a) Reports.”

Item 11.

Executive Compensation

The information in response to this item is incorporated by reference from the Proxy Statement sections entitled “Compensation 
Discussion and Analysis,” “Executive Compensation,” “Director Compensation,” “Executive Compensation – Compensation 
Committee Interlocks and Insider Participation” and “Compensation Committee Report.”

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related 
Stockholder Matters

The information in response to this item is incorporated by reference from the Proxy Statement sections entitled “Ownership of 
our Common Stock” and “Executive Compensation – Equity Compensation Plan Information.”

Item 13.

Certain Relationships and Related Transactions, and Director Independence

The information in response to this item is incorporated by reference from the Proxy Statement sections entitled “Corporate 
Governance – Related Party Transactions,” “Corporate Governance – Director Independence,” “Election of Directors,” and 
“Committees of the Board.”

Item 14.

Principal Accounting Fees and Services

The information in response to this item is incorporated by reference from the Proxy Statement section entitled “Fees of 
Independent Auditors.”

79

 
 
 
 
 
PART IV

Item 15.

Exhibits, Financial Statements and Schedules

Index to Consolidated Financial Statements

Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of December 31, 2020 and 2019

Consolidated Statements of Operations for the years ended December 31, 2020, 2019, and 2018

Consolidated Statements of Comprehensive Income for the years ended December 31, 2020, 2019, and 2018

Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2020, 2019, and 2018

Consolidated Statements of Cash Flows for the years ended December 31, 2020, 2019, and 2018

Notes to Consolidated Financial Statements

Index to Financial Statement Schedules

Schedule II - Valuation and Qualifying Accounts

All other financial statement schedules are omitted because they are not applicable to the Company.

Index to Exhibits

PAGE
39

41

42

43

44

45

46

PAGE
85

Exhibit 
Number Exhibit Description
3.1(i)

Restated Certificate of Incorporation of the Company.

3.1(ii)

4.1

4.2

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8

10.9

10.10

10.11

Amended and Restated By-laws of Zebra Technologies 
Corporation, as amended as of January 7, 2013.
Specimen stock certificate representing Class A Common 
Stock.
Description of Securities Registered Under Section 12 of the 
Securities Exchange Act
Employee Agreement between Nathan Winters and the 
Company Dated January 11, 2021. +
Form of indemnification agreement between Zebra 
Technologies Corporation and each director and executive 
officer.

Amendment to outstanding Stock Option Agreements under 
the 2006 Incentive Compensation Plan, dated December 2, 
2008. +

2006 Incentive Compensation Plan. +

Amendment to the 2006 Incentive Compensation Plan dated 
December 2, 2008. +
2011 Long-Term Incentive Plan (Amended and Restated as of 
May 15, 2014). +
2015 Long-Term Incentive Plan. +

2018 Long-Term Incentive Plan. +
2005 Executive Deferred Compensation Plan, as amended. +

Amended and Restated Employment Agreement between 
Zebra Technologies Corporation and Anders Gustafsson dated 
as of May 6, 2010. +
Letter Agreement between Zebra Technologies Corporation 
and Anders Gustafsson dated as of May 6, 2010. +

80

Incorporated by Reference

Form
8-K

8-K

10-K

10-K

Exhibit 
Number
3.1(i)

Filing Date or 
Period End Date
August 16, 2012

3(ii)

January 10, 2013

4.1

4.2

December 31, 
2017

December 31, 
2019

Filed or 
Furnished 
Within

X

10-K

10.6

December 31, 
2016

8-K

10.2

8-K

8-K

10.1

10.1

10-Q

10.1

10-K

10.11

S-8

10-Q

10-Q

4.1

10.4

10.1

December 8, 
2008

May 15, 2006

December 8, 
2008
June 28, 2014

December 31, 
2017
June 1, 2018

March 29, 2008

April 3, 2010

10-Q

10.11

April 3, 2010

 
 
 
   
10.12

10.13

10.14

10.15

10.16

10.17

10.18

10.19

10.20

10.21

10.22
10.23

10.24

10.25

10.26

10.27

10.28

10.29

10.30

10.31

10.32

10.33

10.34

10.35

10.36

10.37

10.38

Form of 2012 time-vested stock appreciation rights agreement 
for employees other than CEO. +
Form of 2013-16 time-vested stock appreciation rights 
agreement for employees other than CEO. +
Form of 2017 time-vested stock appreciation rights agreement 
for employees other than CEO. +
Form of 2018 stock appreciation rights agreement for 
employees other than the CEO. +
Form of 2019 stock appreciation rights agreement for 
employees other than the CEO. +
Form of 2020 stock appreciation rights agreement for 
employees other than the CEO. +
Form of 2013-16 time-vested stock appreciation rights 
agreement for CEO. +
Form of 2017 time-vested stock appreciation rights agreement 
for CEO. +
Form of 2018 stock appreciation rights agreement for CEO. +

Form of 2019 stock appreciation rights agreement for CEO. +
Form of 2020 stock appreciation rights agreement for CEO. +
Form of 2011 time-vested stock appreciation rights agreement 
for non-employee directors. +
Form of 2012 time-vested stock appreciation rights agreement 
for non-employee directors. +
Form of 2018 time-vested restricted stock agreement for 
employees other than the CEO. +

Form of 2019 time-vested restricted stock agreement for 
employees other than the CEO. +
Form of 2020 time-vested restricted stock agreement for 
employees other than the CEO. +
Form of 2018 performance-vested restricted stock agreement 
for employees other than CEO. +

Form of 2019 performance-vested restricted stock agreement 
for employees other than CEO. +
Form of 2020 performance-vested restricted stock agreement 
for employees other than CEO. +
Form of 2018 time-vested restricted stock agreement for 
CEO. +

Form of 2019 time-vested restricted stock agreement for 
CEO. +
Form of 2020 time-vested restricted stock agreement for 
CEO. +
Form of 2018 performance-vested restricted stock agreement 
for CEO. +

Form of 2019 performance-vested restricted stock agreement 
for CEO. +
Form of 2020 performance-vested restricted stock agreement 
for CEO. +
Amended and Restated Credit Agreement, dated July 26, 2017 
(originally dated as of October 27, 2014), by and among 
Zebra, the lenders and issuing banks party thereto, JPMorgan 
Chase Bank, N.A., and Morgan Stanley Senior Funding, Inc.

Amendment No. 1, dated May 31, 2018, to the Amended and 
Restated Credit Agreement of July 26, 2017 (originally dated 
as of October 27, 2014), by and among Zebra, the lenders and 
issuing banks party thereto, JPMorgan Chase Bank, N.A., and 
Morgan Stanley Senior Funding, Inc.

10-Q

10.1

June 30, 2012

10-Q

10.1

March 30, 2013

10-Q

10.1

April 1, 2017

10-Q

10.2

June 30, 2018

10-Q

10.2

June 29, 2019

10-Q

10.2

June 27, 2020

10-Q

10.4

March 30, 2013

10-Q

10.2

April 1, 2017

10-Q

10-Q

10-Q
8-K

10.5

10.5

10.5
10.3

June 30, 2018

June 29, 2019

June 27, 2020
May 20, 2011

10-Q

10.7

June 30, 2012

10-Q

10.3

June 30, 2018

10-Q

10.3

June 29, 2019

10-Q

10.3

June 27, 2020

10-Q

10.1

June 30, 2018

10-Q

10.1

June 29, 2019

10-Q

10.1

June 27, 2020

10-Q

10.6

June 30, 2018

10-Q

10.6

June 29, 2019

10-Q

10.6

June 27, 2020

10-Q

10.4

June 30, 2018

10-Q

10.4

June 29, 2019

10-Q

10.4

June 27, 2020

10-Q

10.1

July 1, 2017

10-Q

10.7

June 30, 2018

81

10-Q

10.1

September 28, 
2019

10-Q

10.2

September 28, 
2019

10-Q

10

10-K

10.34

September 26, 
2020

December 31, 
2017

10-K

10.35

December 31, 
2017

10-K

10.36

10-K

10.37

December 31, 
2017

December 31, 
2017

10-K

10.43

December 31, 
2018

10-Q

10.3

September 28, 
2019

10-Q

10.7

June 27, 2020

10-Q

10.8

June 27, 2020

10-Q

10.9

June 27, 2020

10.39

10.40

10.41

10.42

10.43

10.44

10.45

10.46

10.47

10.48

10.49

10.50

10.51

21.1

23.1

Amendment No. 2, dated August 9, 2019, to the Amended and 
Restated Credit Agreement of July 26, 2017 (originally dated 
as of October 27, 2014 and amended by Amendment No. 1 
dated May 31, 2018), by and among, Zebra, the lenders party 
thereto, JPMorgan Chase Bank, N.A.

Conformed Amended and Restated Credit Agreement, dated 
July 26, 2017 (originally dated as of October 27, 2014 and 
amended by Amendment No. 1 dated May 31, 2018 and 
Amendment No. 2 dated August 9, 2019), by and among 
Zebra, the lenders party thereto, JPMorgan Chase Bank, N.A.
364-Day Credit Agreement dated September 1, 2020, by and 
among, Zebra, the lenders party thereto, and JPMorgan Chase 
Bank, N.A.
Office Lease dated November 14, 2013 between Griffin 
Capital Corporation (as assignee from Northwestern Mutual 
Life Insurance Company) and Zebra Technologies 
Corporation.

First Amendment to Lease dated June 6, 2014 between Griffin 
Capital Corporation (as assignee from Northwestern Mutual 
Life Insurance Company) and Zebra Technologies 
Corporation.

Receivables Purchase Agreement dated as of December 1, 
2017 among Zebra Technologies International, LLC, as the 
Originator, and Zebra Technologies RSC, LLC, as Buyer.

Receivables Financing Agreement, dated as of December 1, 
2017, by and among Zebra Technologies RSC, LLC, the 
lenders from time to time party thereto, PNC Bank, National 
Association, Zebra Technologies, LLC, and PNC Capital 
Markets, LLC.
Master Accounts Receivable Purchase Agreement dated 
December 19, 2018 among Zebra Technologies Europe 
Limited, Zebra Technologies Corporation, and MUFG Bank, 
Ltd.

Master Non-Recourse Receivables Purchase Agreement dated 
September 17, 2019 among Zebra Technologies Europe 
Limited, Zebra Technologies Corporation, and BNP Paribas 
Commercial Finance Limited

Master Framework Agreement dated April 29, 2020 among 
Zebra Technologies Europe Limited, Zebra Technologies 
Asia Pacific PTE.LTD., Zebra Technologies Corporation, 
Ester Finance Titrisation, Credit Agricole Corporate & 
Investment Bank and Credit Agricole Leasing & Factoring
First Deed of Amendment relating to the Master Framework 
Agreement dated April 29, 2020 among Zebra Technologies 
Europe Limited, Zebra Technologies Asia Pacific PTE.LTD., 
Zebra Technologies Corporation, Ester Finance Titrisation, 
Credit Agricole Corporate & Investment Bank and Credit 
Agricole Leasing & Factoring
English Receivables Purchase Agreement dated April 29, 
2020 Zebra Technologies Europe Limited, Zebra 
Technologies Corporation, Credit Agricole Corporate & 
Investment Bank, Credit Agricole Leasing & Factoring, and 
Ester Finance Titrisation
Singapore Receivables Purchase Agreement dated April 29, 
2020 Zebra Technologies Asia Pacific PTE.LTD., Zebra 
Technologies Corporation, Credit Agricole Corporate & 
Investment Bank, Credit Agricole Leasing & Factoring, and 
Ester Finance Titrisation
Subsidiaries of the Company.

Consent of Ernst & Young LLP, independent registered 
public accounting firm.

82

X

X

X

31.1

31.2

32.1

32.2

101

104

Rule 13a-14(a)/15d-14(a) Certification of Principal Executive 
Officer.
Rule 13a-14(a)/15d-14(a) Certification of Principal Financial 
Officer.
Certification of Principal Executive Officer Pursuant to 18 
U.S.C Section 1350, as Adopted Pursuant to Section 906 of 
the Sarbanes-Oxley Act of 2002.

Certification of Principal Financial Officer Pursuant to 18 
U.S.C Section 1350, as Adopted Pursuant to Section 906 of 
the Sarbanes-Oxley Act of 2002.

The following financial information from Zebra Technologies 
Corporation Annual Report on Form 10-K, for the year ended 
December 31, 2020, formatted in Inline XBRL: (i) the 
Consolidated Balance Sheets; (ii) the Consolidated Statements 
of Operations; (iii) the Consolidated Statements of 
Comprehensive Income; (iv) the Consolidated Statements of 
Stockholders’ Equity; (v) the Consolidated Statements of 
Cash Flows; and (vi) Notes to Consolidated Financial 
Statements. The instance document does not appear in the 
interactive data file because Inline XBRL tags are embedded 
in the iXBRL document. 
The cover page from the Company’s Annual Report on Form 
10-K for the year ended December 31, 2020, formatted in 
Inline XBRL (included in Exhibit 101).

X

X

X

X

+ 
Form 10-K.

Management contract or compensatory plan or arrangement required to be filed as an exhibit to this Annual Report on 

Item 16.  Form 10-K Summary

None.

83

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this 
report to be signed on its behalf by the undersigned, thereunto duly authorized, on the 11th day of February 2021.

SIGNATURES

ZEBRA TECHNOLOGIES CORPORATION
By: /s/ Anders Gustafsson
Anders Gustafsson
Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following 
persons in the capacities and on the dates indicated.

Signature

/s/ Anders Gustafsson

Anders Gustafsson

/s/ Nathan Winters

Nathan Winters

/s/ Colleen M. O’Sullivan

Colleen M. O’Sullivan

/s/ Michael A. Smith

Michael A. Smith

/s/ Linda M. Connly

Linda M. Connly

/s/ Ross W. Manire

Ross W. Manire

/s/ Richard L. Keyser

Richard L. Keyser

/s/ Janice M. Roberts

Janice M. Roberts

/s/ Chirantan J. Desai

Chirantan J. Desai

/s/ Frank B. Modruson

Frank B. Modruson

Title

Chief Executive Officer and Director
(Principal Executive Officer)

Chief Financial Officer
(Principal Financial Officer)

Vice President, Chief Accounting Officer
(Principal Accounting Officer)

Director and Chairman of the Board of
Directors

Director

Director

Director

Director

Director

Director

Date

February 11, 2021

February 11, 2021

February 11, 2021

February 11, 2021

February 11, 2021

February 11, 2021

February 11, 2021

February 11, 2021

February 11, 2021

February 11, 2021

84

ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES
Schedule II
Valuation and Qualifying Accounts
(In millions)

Description
Valuation account for accounts receivable:
Year ended December 31, 2020
Year ended December 31, 2019
Year ended December 31, 2018

Valuation account for deferred tax assets:
Year ended December 31, 2020
Year ended December 31, 2019
Year ended December 31, 2018

Additions

Balance at
Beginning
of Period

Charged to
Costs and
Expenses

Charged to 
Other 
Accounts(1)

Deductions

Balance at
End of
Period

$ 

$ 

2  $ 
3 
3 

421  $ 
56 
134 

(1)  $ 
— 
1 

1  $ 
6 
— 

—  $ 
— 
— 

3  $ 

375 
— 

—  $ 
1 
1 

12  $ 
16 
78 

1 
2 
3 

413 
421 
56 

(1) The amount in 2020 primarily included increases to our valuation allowance related to business combination purchase price 

allocation adjustments.  The amount in 2019 related to Luxembourg reorganization activities, which resulted in the 
realization of deferred tax liabilities related to depreciation and amortization and a corresponding increase in valuation 
allowances, with no net impact to our provision for income taxes.  See Note 16, Income Taxes in the Notes to Consolidated 
Financial Statements for further information.

See accompanying report of independent registered public accounting firm.

85

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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[This page intentionally left blank] 

Board of Directors

Michael A. Smith1,2,3
Chairman of the Zebra Board
Chief Executive Officer
FireVision, LLC

Anders Gustafsson
Chief Executive Officer 
Zebra Technologies Corporation 

Linda M. Connly1
Expert Partner
Bain & Company

Executive Officers

Anders Gustafsson
Chief Executive Officer 

Nathan A. Winters
Chief Financial Officer

William J. Burns
Chief Product and 
Solutions Officer 

Michael Cho
Chief Strategy Officer

Chirantan J. Desai 2
Chief Product Officer  
ServiceNow

Richard L. Keyser 2,3
Chairman (Retired)  
W. W. Grainger, Inc. 

Ross W. Manire 1,3
Chief Executive Officer  
(Retired) 
ExteNet Systems, Inc. 

Joachim Heel
Chief Revenue Officer 

Cristen L. Kogl 
Chief Legal Officer and 
Corporate Secretary  

Jeffrey F. Schmitz
Chief Human Resources and 
Marketing Officer

Stockholder Information

Global Corporate Headquarters 
Zebra Technologies Corporation 
Three Overlook Point 
Lincolnshire, Illinois 60069 
U. S. A. Phone: +1 847 634-6700 
Fax +1 847 913-8766 

Annual Meeting 
Zebra’s Annual Meeting of Stockholders 
will be held on May 14, 2021,  
at 10:30 a.m. (Central Time) 

Independent Auditors 
Ernst & Young LLP  
Chicago, Illinois 

Investor Relations
Investors are invited to learn more 
about Zebra Technologies Corporation 
by accessing the company’s website at 
investors.zebra.com

Transfer Agent and Registrar 
Computershare 
P.O. Box 505000 
Louisville, KY 40233-5000 

Overnight Delivery: 
Computershare 
462 South 4th Street, Suite 1600
Louisville, KY 40202 

Telephone: 
+1 800 522-6645 or +1 201 680-6578

TDD for hearing impaired: 
+1 800 231-5469 or +1 201 680-6610

Website: 
www.computershare.com/investor 

Frank B. Modruson 1, 3
Chief Information Officer  
(Retired)  
Accenture 

Janice M. Roberts 2
Partner  
Benhamou Global Ventures

1   -  Member of Audit Committee 
2  -  Member of Compensation Committee 
3  -  Member of Nominating and  

  Governance Committee

Stephen E. Williams 
Chief of Global Operations and Services

Colleen M. O’Sullivan
Chief Accounting and 
Treasury Officer

Form 10-K 
The Zebra Technologies Corporation Form 
10-K Report filed with the Securities and 
Exchange Commission is incorporated 
in this annual report. The Code of Ethics 
for Senior Financial Officers is posted 
on Zebra’s website. Please contact the 
Investor Relations Department at the 
Corporate Headquarters for additional 
copies of the Form 10-K, or visit our 
website to view an online version of the 
Form 10-K, or the Code of Ethics for  
Senior Financial Officers. 

Equal Employment Opportunities/ 
Affirmative Action 
It is the policy of Zebra Technologies 
Corporation to provide equal opportunities 
and affirmative action in all areas of its 
employment practices without regard to 
race, religion, national origin, sex, age, 
ancestry, citizenship, disability, veteran 
status, marital status, sexual orientation  
or any other reason prohibited by law.

 
NA and Corporate Headquarters
+1 847 634 6700

Asia-Pacific Headquarters
+65 6858 0722

EMEA Headquarters
+44 1628 556000

Latin America Headquarters
+1 754 900 4050

ZEBRA and the stylized Zebra head are trademarks of ZIH 
Corp, registered in many jurisdictions worldwide. All other 
trademarks are the property of their respective owners. 
©2021 ZIH Corp and/or its affiliates. All rights reserved.

Corporate Social Responsibility
Corporate Social Responsibility
Visible
Visible

Intelligent
Intelligent

Ethical
Ethical

I
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I

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I

zebra.com

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