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Zebra

zbra · NASDAQ Technology
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Ticker zbra
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Sector Technology
Industry Communication Equipment
Employees 5001-10,000
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FY2003 Annual Report · Zebra
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2003 Annual Report

RAISING THE BAR

I N   2 0 0 3 ,   A N   I N V E S T M E N T   I N   Z E B R A   R E T U R N E D   7 4 %   T O   S T O C K H O L D E R S

74%

Zebra is delivering stockholder value

Z E B R A   S T O C K   A P P R E C I A T E D   2 4 6 %   O V E R   T H E   1 9 9 9 - 2 0 0 3   F I V E - Y E A R   P E R I O D

246%

2003 

% change 

2002 

% change 

2001

( In thousands, except per share data and percentages)

Operating Results  Net sales 

$536,397 

12.8% 

$475,611 

5.7% 

Gross profit 

Operating income 

Net income 

Diluted earnings per share 

273,077 

129,218 

91,696 

1.92 

18.3 

26.9 

28.1 

25.5 

Capitalization 

Cash and cash equivalents
   and investments in 
   marketable securities 

Working capital 

Total assets 

Total stockholders’ equity 

$449,964 

537,932 

701,611 

651,915 

9.9 

10.1 

16.4 

15.1 

230,747 

101,805 

71,595 

1.53 

$348,577 

427,676 

573,088 

534,155 

$450,008

209,893

92,459

61,529

1.33

$249,349

330,510

479,556

445,007

Zebra Technologies 

delivers specialty printing 

solutions that improve 

the speed and accuracy 

of business processes. 

Businesses, governments and 

other organizations worldwide 

depend on Zebra to deliver 

innovative, reliable products 

that help them reduce costs, 

increase productivity, deliver 

better customer service, 

and strengthen security. Zebra 

uses its technology portfolio 

to manufacture products for 

a wide range of applications 

in on-demand barcoding,   

radio frequency identification 

(RFID), plastic card imaging, 

and digital photo printing. 

Our commitment to industry 

leadership, financial strength, 

and growth helps Zebra build

long-term value for its customers, 

partners, and stockholders.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
L E T T E R   T O   S T O C K H O L D E R S

We are fortunate to operate in an attractive 

specialty printing business with outstanding 

growth prospects.

Zebra achieved record sales 

which helped deliver record 

and earnings in 2003, as our 

international sales. 

growth strategy yielded its 

  New product introductions 

intended results. The strength of 

extended our product leadership 

our business spanned nearly all 

and supported further product 

dimensions of our organization, 

differentiation. We had growth in 

as companies and governments 

all major product lines, especially 

accelerated the adoption of 

in mobile printers, as businesses 

barcoding and other automatic 

took increased advantage of 

identification technologies to 

wireless technology to enhance 

improve business processes and 

work force productivity. 

increase security. We extended 

For 2003, our record results 

our leading strategic position, 

derived from the strength of 

added to our technology portfolio, 

our core bar code labeling 

and pursued a larger set of high-

business, card printer sales, 

growth on-demand specialty 

mobile and wireless solutions, 

printing opportunities. 

and international expansion. Net 

Our greater focus on delivering 

income advanced 28% to $91.7 

business improvement solutions, 

million, or $1.92 per diluted 

building stronger and broader 

share, on 13% sales growth to 

channels, and strengthening our 

$536.4 million, exceeding $500 

powerful brand helped turn North 

million for the first time in the 

America, our largest territory, 

company’s history. In August, we 

into a source of strength in 2003. 

distributed a three-for-two stock 

In addition, we expanded our 

split to enhance the liquidity of 

presence in Eastern Europe, 

Zebra stock and to broaden the 

Asia Pacific, and Latin America, 

company’s stockholder base. We 

2

Edward Kaplan

Chairman and Chief Executive Officer

Zebra stock performance versus the market indices
(August 15,1991* through December 2003)

*Zebra’s initial public offering price

 
In 2003, Zebra achieved   

26.9% growth in operating income

12.8% growth in net sales

28.1% growth in net income

ended the year with $450 million 

favorable outlook. A sharper 

of our core thermal printing 

in financial results and build 

in cash and investments and no 

focus on delivering applications 

technology and enabled us 

on our impressive record of 

long-term debt, with another 

to high-growth vertical markets 

to enter the emerging area of 

increasing stockholder value 

year of exceptional free cash 

is yielding new avenues of 

digital photo printing. We now 

over the long term. Zebra’s 

flow generation. 

opportunity. Targeted solutions 

have an OEM relationship with 

market reach, financial and 

Just as our 2003 financial 

are enhancing productivity, 

the Eastman Kodak Company, 

management strength, and 

performance resulted from a 

security, and customer service 

which markets the ML-500 

product and technology 

growth strategy focused on new 

in a variety of vertical markets, 

Professional Photo Printer, a 

portfolio have never been 

product development, worldwide 

including in law enforcement, 

high-speed thermal printer. 

greater. Nor has our outlook 

expansion, and innovative 

life sciences, and retail. 

  We are also at the beginning 

been more positive. Zebra is 

sales and marketing initiatives, 

Further investments in global 

of widespread adoption of radio 

a clear leader in an attractive 

continued investments give us 

expansion, including China, also 

frequency identification, or 

business. We operate with 

optimism for further growth 

continue to enhance Zebra’s 

RFID. As following pages in this 

high profitability and cash 

in 2004 and beyond. Adoption 

prospects. Zebra employees in 

report describe, Zebra is well 

flow generation. We have a 

rates of barcoding technology 

18 countries supporting channel 

positioned to benefit from this 

demonstrated, effective growth 

remain high, as companies 

partners in approximately 100 

exciting technology. It is a natural 

strategy. More opportunities

respond to competitive pressures 

countries improve our ability to 

extension of our rich heritage 

are ahead of us than ever

with investments in a proven 

serve the worldwide needs of 

as a leader in specialty printing. 

before, as emerging uses for

technology with predictable, 

international customers. They 

Our RFID printer/encoders enable 

our technologies supplement

meaningful returns. Our card 

also help deliver Zebra products 

companies to comply with the 

growth in our core markets. 

imaging printer business remains 

to domestic companies for local 

growing number of mandates 

We appreciate your support 

positive supported by the greater 

requirements, as countries with 

by retailers and others who 

and confidence as a stockholder 

demand for personal identification, 

developing economies build 

want to use RFID to improve the 

in Zebra Technologies. 

and we expect further deployment 

infrastructure to support domestic 

efficiency of their supply chains. 

of mobile and wireless products. 

needs and export markets. 

  All of these activities give 

  More widespread adoption 

Our acquisition of Atlantek in 

us confidence in our ability to 

of our technology enhances this 

November extended the range 

deliver further improvements 

S&P 500

186%

NASDAQ Composite

Dow Jones Industrial Average

Zebra  stock

288%

249%

1,185%

3

 
 
E N A B L I N G
E N A B L I N G
E N A B L I N G
E N A B L I N G

B U S I N E S S   P R O C E S S   I M P R O V E M E N T

Zebra is helping companies solve real business problems. 

W H E N  T H E   L A B E L   C O U N T S

By delivering solutions that improve productivity, enhance 

customer service, and strengthen security, we enable 

  our customers to achieve their business     

     goals. Solutions incorporating Zebra 

  printers offer users a compelling

 investment proposition. 

Customers rely on Zebra to help 

them solve their most challenging 

labeling problems. Optimized with 

Zebra printers, we design custom 

solutions when media failure is 

not an option. Unique media solu-

tions save time, labor and money. 

They help companies comply 

with regulatory and commercial 

labeling requirements. Brand 

protection and product authenti-

cation are ensured, and counter-

feit goods more easily identified, 

with high-performance labeling 

solutions from Zebra. 

R x   F O R   P R O C E S S   E F F I C I E N C Y

The accuracy barcoding provides 

helps save lives and reduces costly 

errors. Zebra is ready to help 

companies comply with the recent 

U.S. Food and Drug Administration 

mandate requiring bar code labeling

of drugs and biological products. 

Health care workers will use 

automatic identification systems 

to conduct a reliable bedside match

of medication and patient, who 

is identified with a bar coded 

wristband. Zebra’s new 

Z-band® direct thermal

poly wristband addresses 

HIPPA privacy legislation 

and is ideally suited for 

patient identification. 

4

S U P P LY   C H A I N   E X E C U T I O N

Increasing efficiency of the 

supply chain, or the movement of 

goods from the factory through 

distribution to the end user, is 

vital in a global competitive 

environment. Zebra’s broad range 

of bar code label printers give 

businesses tools to integrate 

solutions that track products and 

materials more accurately, reduce 

cycle times, and improve employee 

productivity, increasingly with 

wireless technology embedded 

in Zebra products. 

FA S T   C A R   R E T U R N S

Car rental companies speed 

customers on their way using 

wireless Zebra mobile printers 

to produce receipts at the point 

of car return, one of a growing 

number of specialty applications 

incorporating Zebra printers. 

5

E X T E N D I N G   T H E   R E A C H   O F

TTTT
TTechnology
echnology

By adding to our technology portfolio, we have expanded our 

opportunity set for growth. Increasingly, Zebra is moving beyond 

barcoding to encompass a greater number of specialty printing solutions. 

These solutions incorporate advanced technologies that deliver tangible 

benefits and real value in the pursuit of business improvement.

R F I D   S M A R T   L A B E L S

T H E   R F I D   S U P P L Y   C H A I N   P R O C E S S

Radio Frequency Identification, or RFID, uses 

radio waves to “read” data put on a chip 

embedded within a tag. When these tags are 

combined with traditional bar code and 

human-readable labels, they form “smart 

labels,” because they can be read automatically 

and, in some cases, updated with new 

information — in real time —

as they move through 

the supply chain.

Leading retailers, the U.S. Department of 

leadership in bar code labeling 

Defense (DoD) and others are turning to 

technology and more than eight years’ 

the productivity-enhancing and tracking 

experience in RFID. With Zebra smart 

capabilities of RFID to squeeze costs out 

label printers/encoders and supplies, 

of their supply chains. Zebra is pioneering 

companies can conveniently add RFID 

the adoption of RFID based on our 

tag encoding to their existing bar code 

6

AT  T H E   F A C T O R Y

T H R O U G H   D I S T R I B U T I O N

R F

P I C T U R E   P E R F E C T

Our Atlantek acquisition built 

on our core thermal printing 

technology and gave us products 

to serve the growing area 

of digital photo printing. 

Jointly developed with and 

marketed by Eastman Kodak, 

photographers use the Kodak 

ML-500 Professional Photo 

Printer in the lab, studio or 

at events to print stunning 

large-format photographs with 

exceptional speed, on demand.  

and human-readable label formats and 

be compliant with current RFID mandates. 

Zebra is a member of the DoD AIT RFID 

Vendor Advisory Group and a technology 

sponsor of EPCglobal, a standards-

setting organization.

T O  T H E   S T O R E

I D

I T ’ S   I N  T H E   C A R D S

Zebra’s family of card printers uses a variety of technologies, such as micro printing, 

smart card encoding, and hologram overlays, to produce plastic cards, at the point 

of issuance. These capabilities address a broad and expanding range of identification 

and security applications, driven by heightened concern over personal safety and the 

protection of property and assets the world over. 

7

Companies are equipping their employees with more productivity-

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enhancing tools. More than ever, we are seeing systems incorporating

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to

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in

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hand-held computers and Zebra mobile printers communicating over

ompu

and

ld 

Ze

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wireless networks. In the factory, at retail, or on the road, Zebra

ess

rks

wo

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Going

E
M O B I L E

LL
LL

U N L E A S H I N G   B U S I N E S S   P R O D U C T I V I T Y

bm
mobile printers provide accurate, real-time 

con
control of printing operations wherever

labels, receipts, or other specialty printing 

applications are needed.

In addition to citation ticketing, the QL 320 

mobile printer is ideally suited for applications 

involving roving cashiers; finished goods 

labeling; in-store merchandise re-labeling; 

drug labeling; return processing; car rental 

receipts; lift tickets/park passes; and 

parking passes.

8

V E R T I C A L   M A R K E T   F O C U S :   L A W   E N F O R C E M E N T

By delivering applications to under-

replacing pen and pad with electronic 

penetrated vertical markets, we are fi nding 

citation writing for moving and parking 

additional high-growth opportunities 

violations. Automated ticketing systems, 

for Zebra’s printing and connectivity 

which incorporate wireless Zebra mobile 

technologies. Zebra vertical market 

printers, reduce paper work, processing 

specialists work with channel partners and 

time, and administrative and staff support. 

end users to deliver robust solutions that 

They also boost offi cer productivity and 

solve particular business problems. 

simplify ticketing operations over paper-

based systems. Software lowers data 

Zebra is helping law enforcement agencies 

entry errors and improves ticket legibility, 

around the world improve their processes 

which leads to higher collection rates and 

and effi ciency. Automated systems speed 

a faster collection cycle. 

information processing and record keeping, 

reduce paper work, improve security, 

Zebra printers are also used in solutions 

and enable more accurate tracking of 

that assist law enforcement agencies 

evidence, property, and samples. An 

in evidence tracking, forms and asset 

increasing number of jurisdictions are 

management, and personal identifi cation. 

D E F E N S E   L O G I S T I C S

Governments use rugged Zebra 
printers such as the PT  403 to 
strengthen security, manage 
personnel, and transport mission-
critical goods to equip people 
and help save lives.

The PS 2100 series is designed 

for businesses on the go. 

Transportable and uniquely 

modular, the PS 2100 

series printing solution 

on wheels can be

confi gured with one 

printer or two. It gives 

personnel the fl exibility 

to perform multiple tasks 

with a single unit to increase 

effi ciency and overall productivity. 

QL 420   Warehousing; 
shipping; receiving; pick 
and run; in-store transfers; 
warehouse pick tickets; 
cross-docking; work-in-
process tags; put-away; 
shelf talkers; work orders

QL 220   Lab samples; 
Price markdowns; shelf 
edge labeling; postal/
parcel logistics; bin label-
ing; pharmacy labeling; 
inspection labels; patient 
chart labeling; diagnostics 
labeling

TR 220   Shelf labeling; 
parts labeling; price 
markdowns

CAMEO  3   Meter reading; 
route accounting; parking 
tickets/violations; airline 
roving ticket agent; roving 
betting agents; field force 
automation; lottery tickets; 
cycle count (audit slips) 

CAMEO  2   Bus tickets; 
table-side credit card 
transactions; mobile point 
of sale; queue busting; 
admission ticket printing; 
mobile concessions; 
passenger ticketing; 
mobile box office

CAMEO  PEP   Hotel 
guest check-in; security 
badge encoding

9

E X P A N D I N G   G L O B A L

P R E S E N C E

With greater sales representation and expanding channel relationships, 

Zebra serves more of the barcoding and specialty printing needs of local businesses 

and global organizations in high-growth regions around the world.

I N T E R N A T I O N A L   S A L E S

2000

2001

2002

2003

2000

2001

2002

2003

37.4%

  40.0%

    43.2%

  45.5%

$0 

50,000  100,000  150,000  200,000  250,000

0% 

10% 

20% 

30% 

40% 

50%

B Y   R E G I O N    (in thousands)

A S   A   P E R C E N T A G E   O F  T O T A L   S A L E S

Europe 

Asia Pacific 

Latin America 

International Growth

Sales to international customers comprised more than 45% of 

Zebra’s total sales for 2003, up from only 37% for 2000. Zebra is 

well positioned to serve the expanding needs of businesses around 

the world with its network of valued reseller and integration partners 

in approximately 100 countries. We support our entire business with 

23 manufacturing, warehousing and sales facilities worldwide. 

10

 
 
   
 
 
 
 
 
T R A I N   A N D   B U S  T I C K E T I N G

R E T A I L   Q U E U E   B U S T I N G

I N T E R N A T I O N A L   S O L U T I O N S

D R I V E R ’ S   L I C E N S I N G

P O S T A L / P A R C E L   D E L I V E R Y

11

F I N A N C I A L   T A B L E   O F   C O N T E N T S

14  Management’s discussion and and analysis

32  Consolidated statements

37  Notes to consolidated financial statements

54 

Independent auditors’ report

55  Board of directors and corporate officers

56  Stockholder information

S E L E C T E D   C O N S O L I D A T E D   F I N A N C I A L   D A T A

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

(In thousands, except per share amounts)  
Year Ended December 31, 

Consolidated statements 
of earnings data

Net sales 

Cost of sales 

Gross profit 

2003 

2002 

2001 

2000 

1999

$536,397 

$475,611 

$450,008 

$481,569 

$402,213

263,320 

244,864 

240,115 

249,141 

273,077 

230,747 

209,893 

232,428 

198,942

203,271

Total operating expenses 

143,859(1) 

128,942(3)(4) 

117,434(4) 

123,758(4) 

99,487(5)

Operating income 

129,218(1) 

101,805(3)(4) 

92,459(4) 

108,670(4) 

103,784(5)

Income before income taxes 

 135,992(1) 

110,883(3)(4) 

96,139(4) 

111,911(4) 

108,800(5)

Net income 

$91,696(1) 

$71,595(3)(4) 

$61,529(4) 

$71,622(4) 

$69,632(5)

Earnings per share 

Basic  

Diluted 

$     1.95(1) 

$    1.54(2)(3)(4) 

$    1.34(2)(4) 

$    1.59(2)(4) 

$    1.49(2)(5)

$     1.92(1) 

$    1.53(2)(3)(4) 

$    1.33(2)(4) 

$    1.57(2)(4) 

$    1.47(2)(5)

Weighted average shares outstanding

Basic  

Diluted  

47,098 

47,663 

45,452(2) 

45,949(2) 

45,049(2) 

46,870(2) 

46,305(2) 

45,593(2) 

46,762(2)

47,281(2)

(In thousands)  
December 31, 

Consolidated balance sheet data

Cash and cash equivalents and 

investments and marketable securities 

$449,964 

$348,577 

$249,349 

$156,714 

$235,568

Working capital  

Total assets  

Long-term obligations 

Stockholders’ equity  

537,932 

427,676 

330,510 

256,799 

701,611 

573,088 

479,556 

418,896 

2,853 

1,613 

408 

513 

302,804

394,643

664

651,915 

534,155 

445,007 

371,288 

349,307

(1)  Includes pretax charges of $1,232 related to the closure of the Varades, France facility and $701 for integration and in-process research 

and development costs related to the acquisition of Atlantek, Inc.

(2)  Restated for a 3-for-2 stock split in 2003 that was paid in the form of a 50% stock dividend.

(3) Includes $3,300 in operating expenses related to the terminated acquisition of Fargo Electronics, Inc.

(4)  Includes pretax charges for integration costs relating to the acquisition of Comtec Information Systems, Inc., and the merger with 

Eltron International, Inc. of $73 in 2002, $1,838 in 2001 and $11,066 in 2000.

(5)  Includes a pretax charge for integration costs of $6,341 in 1999 relating to the merger with Eltron International, Inc. 

13

 
 
 
 
 
 
 
 
 
 
M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S  of Financial Condition and Results of Operations 

Results of Operations: Fourth Quarter of 2003 versus Fourth 

Quarter of 2002, Year ended December 31, 2003 versus Year 

ended December 31, 2002

Geographical Region 

Three Months Ended 
December 31,

2003 

 2002 

Europe, Middle East and Africa  $  47,893 

$  39,595 

Sales 

Latin America 

Asia-Pacific 

Sales by product category, percent change, and percent of total sales for the three 

  Total International 

months and year ended December 31, 2003, and December 31, 2002, were (in thou-

sands, except percentages):

North America 

  Total sales 

7,978 

14,215 

70,086 

77,114 

7,291 

10,267 

57,153 

69,171 

$147,200 

$126,324 

Year Ended 
December 31,

Geographical Region 

2003 

 2002 

Europe, Middle East and Africa  $170,544 

$142,273 

Latin America 

Asia-Pacific 

  Total International 

North America 

  Total sales 

29,406 

43,904 

243,854 

292,543 

28,097 

34,953 

205,323 

270,288 

$536,397 

$475,611 

Percent 
of Total 
Sales 
2003 

Percent
of Total
Sales
2002

32.5 

5.4 

9.7 

47.6 

52.4 

31.3

5.8

8.1

45.2

54.8

100.0 

100.0

Percent 
Change 

21.0 

9.4 

38.5 

22.6 

11.5 

16.5 

Percent 
of Total 
Sales 
2003 

Percent
of Total
Sales
2002

Percent 
Change 

19.9 

4.7 

25.6 

18.8 

8.2 

12.8 

31.8 

5.5 

8.2 

45.5 

54.5 

29.9

5.9

7.3

43.1

56.9

100.0 

100.0

We have consistently invested in sales, marketing and product development to 

support long-term sales growth including:

(cid:127)  Expanding our geographic presence by placing Zebra representatives in high-

growth geographic markets to expand channel relationships and to support the 

work of existing reseller partners. During 2002, we put new Zebra representatives 

in Poland, Dubai, Russia, Australia, Brazil and Argentina. We also added represen-

tatives in Mexico and China during 2003. These additions are an important reason 

for the increase in the Asia-Pacific and the Latin American regions during the 

fourth quarter and the full year of 2003. 

Product Category 

Hardware 

Supplies 

Service and software 

Shipping and handling 

Cash flow hedging activities 

Three Months Ended 
December 31,

2003 

 2002 

$113,263 

$  96,031 

26,738 

6,165 

1,184 

(150) 

23,945 

5,451 

897 

— 

Percent 
of Total 
Sales 
2003 

Percent
of Total
Sales
2002

76.9 

18.2 

4.2 

0.8 

(0.1) 

76.0

19.0

4.3

0.7

—

Percent 
Change 

17.9 

11.7 

13.1 

32.0 

— 

  Total sales 

$147,200 

$126,324 

16.5 

100.0 

100.0

Year Ended 
December 31,

Product Category 

2003 

 2002 

Hardware 

Supplies 

Service and software 

Shipping and handling 

Cash flow hedging activities 

$409,144 

$360,185 

98,519 

24,355 

4,113 

266 

87,981 

23,301 

4,144 

— 

Percent 
of Total 
Sales 
2003 

Percent
of Total
Sales
2002

76.3 

18.4 

4.5 

0.8 

— 

75.7

18.5

4.9

0.9

—

Percent 
Change 

13.6 

12.0 

4.5 

(0.7) 

— 

  Total sales 

$536,397 

$475,611 

12.8 

100.0 

100.0

Sales to customers by geographic region, percent changes and percent of total 

sales for the three months and year ended December 31, 2003, and December 31, 

2002, were (in thousands, except percentages):

14

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

(cid:127)  Increasing our European representation in mobile and business development 

Although management cannot forecast the future direction of foreign exchange 

manager resources in Germany, Italy, France, and Spain during 2003.

rate movements, if rates remain near the levels experienced during 2003, Zebra 

(cid:127)  Building infrastructure to deliver business improvement applications to high-

may continue to benefit from exchange rate gains during 2004. However, it is pos-

growth vertical markets. During 2003, we also added marketing resources to sup-

sible that a continued weak dollar versus the pound and euro may cause our cur-

port emerging radio frequency identification (RFID) opportunities.

rent pricing to be uncompetitive and require price reductions. These reductions 

would decrease the benefits of the current favorable exchange rates.

New printer products (defined as printers released within 18 months prior to the 

end of the applicable fiscal period) accounted for 21.8% of printer sales in the 

During 2003, we began a program to hedge a portion of our forecasted euro-

fourth quarter of 2003 and 2002. For the full year, new printer products accounted 

denominated sales, so that if exchange rate trends reverse, we will still achieve 

for 23.3% of printer sales in 2003, compared with 22.2% in 2002.

some benefit from the current favorable rates. See Note 14 to the financial state-

ments for a more detailed discussion of this hedging program.

Our international sales are denominated in multiple currencies, primarily the dol-

lar, pound and euro, which causes our reported sales to be subject to fluctuations 

Printer unit volumes and average selling price information is summarized below:

based on changes in currency rates. When significant currency rate fluctuations 

occur, we review our pricing and make appropriate changes in order to maintain 

our competitive position.

Since the third quarter of 2002, the dollar has weakened significantly against both the 

euro and pound. As a result, our fourth quarter sales translated into dollars increased 

by $6,253,000 or 4.9 percentage points compared to translating the same sales 

using the exchange rates that prevailed a year ago. Competitive pricing adjustments 

caused by the currency situation reduced sales by $3,590,000 or 2.8 percentage 

points. In total, the net increase related to exchange rate fluctuations was $2,663,000 

during the quarter.

Three Months Ended  
December 31, 

2003 

 2002 

Percent 
Change 

Year Ended
December 31,

2003 

2002 

Percent
Change

Total printers shipped 

145,834 

129,299 

12.8 

540,431 

491,111 

10.0

Average selling price 

  of printers shipped 

$640 

$617 

3.7 

$627 

$614 

2.1

For the fourth quarter of 2003, mobile printers accounted for 9.3 percentage points 

of the total 12.8% volume increase. This increase is a result of more companies 

adopting technology for wireless networks. The increase in the average unit sell-

ing prices was a result of higher average prices for mid-range tabletop printers and 

print engines, offset by the higher mobile printer volumes.

For the full year of 2003, sales translated into dollars increased by $24,783,000 or 

5.2 percentage points compared to translating the same sales using the exchange 

rates that prevailed in 2002. We adjusted our pricing to remain competitive in mar-

kets experiencing currency strength against the dollar. These competitive pricing 

adjustments reduced sales by $12,610,000 or 2.7 percentage points. In total, the net 

increase related to exchange rate fluctuations was $12,173,000 during 2003.

For the full year of 2003, the increase in printer volume was due to higher sales vol-

ume of desktop and mobile printers similar to the increases for the fourth quarter. 

Average unit selling price increases were related to increases in the average unit 

selling prices of mid-range desktop printers, portable printers and print engines. 

Average unit selling prices were also being reduced by the increased volume of the 

lower priced mobile printers.

15

 
 
 
 
 
 
M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S  of Financial Condition and Results of Operations 

Gross Profit

quarter were advertising, publications and market research, travel and enter-

Gross profit information is summarized below (in thousands, except percentages):

tainment, and demonstration units. Year to-date, in addition to increases in the 

December 31, 

2003 

 2002 

Three months ended 

$  74,397 

$  62,564 

Year ended 

273,077 

230,747 

Percent 
Change 

18.9 

18.3 

Percent  
of Total 
Sales 
2003 

50.5 

50.9 

Percent
of Total
Sales
2002

49.5

48.5

The major contributors to the margin improvement were:

(cid:127)  Higher capacity utilization related to the higher sales volume, representing 

$6,008,000 of the total gross profit increase for the fourth quarter of 2003 and 

$17,417,000 for the full year.

(cid:127)  Foreign exchange rate movements and related pricing adjustments, which we 

items mentioned above, we increased market development fund expenses. These 

increases are largely the result of our focus on vertical market development and 

international expansion.

Research and Development Costs

Zebra is committed to a long-term strategy of significant investment in product 

development. To maintain and build our product pipeline, we made expenditures in 

research and development, summarized below (in thousands, except percentages):

December 31, 

2003 

 2002 

Percent 
Change 

30.7 

8.7 

Percent  
of Total 
Sales 
2003 

5.9 

5.9 

Percent
of Total
Sales
2002

5.3

6.1

estimate increased gross profit by $2,276,000 for the fourth quarter of 2003. For 

Three months ended 

$  8,722 

$  6,673 

the full year, gross profit is estimated to have been $10,900,000 higher due to for-

Year ended 

31,759 

29,210 

eign exchange rate movements, net of related pricing adjustments.

(cid:127)  Component cost reductions contributed $2,255,000 to the margin improvement 

Quarterly product development expenses fluctuate widely depending on the 

during the fourth quarter and $9,371,000 for the full year.

status of ongoing projects. For the fourth quarter of 2003, research and develop-

Selling and Marketing Expenses

ment expenses increased because of an increase in payroll and benefits with 

related increases in headcounts and increases in project expenses. Higher project 

Selling and marketing expenses are summarized below (in thousands, except 

expenses are related to the reduction of expenses in the fourth quarter of 2002 of 

percentages):

December 31, 

2003 

 2002 

Three months ended 

$19,506 

$16,354 

Year ended 

66,635 

56,176 

Percent 
Change 

19.3 

18.6 

Percent  
of Total 
Sales 
2003 

13.3 

12.4 

Percent
of Total
Sales
2002

12.9

11.8

We continue to make significant investments in demand-generating activities. 

During the fourth quarter of 2003, increased selling and marketing expenses were 

$1,092,000 for third party funded engineering costs, which did not reoccur in 2003. 

This amount represents 16.4% of the total increase in research and development 

expenses for the fourth quarter. 

For the full year, project expenses were up $1,669,000 with the majority of that 

increase related to $1,542,000 in reductions related to third party funded engineer-

ing costs that had occurred in 2002 but did not reoccur in 2003. In addition, 

payroll and benefits were up $1,752,000 over 2002, but consulting expenses were 

primarily in payroll and benefits. Other costs that increased during the fourth 

down $945,000.

16

 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

We believe that there will be long-term growth in the use of radio frequency identifi-

As a percentage of net sales, general and administrative expenses declined, 

cation (RFID) in supply chain and other applications, and that Zebra is well positioned 

because we took actions to control costs, including the compliance activities dis-

to participate in that growth. We introduced new products that extend RFID technolo-

cussed above. As a result, our general and administrative costs have grown slower 

gies into our bar code label printers, and we anticipate investing a larger portion of 

than the rate of sales growth. We expect that trend to continue.

our future R&D expenditures on the development of RFID printer/encoders.

General and Administrative Expenses

During the first quarter of 2002, we terminated the acquisition agreement and ten-

General and administrative expenses are summarized in the table below (in thou-

der offer in which Zebra would acquire all outstanding shares of common stock 

sands, except percentages):

(including associated rights to purchase preferred stock) of Fargo Electronics, Inc. 

December 31, 

2003 

 2002 

Three months ended 

$11,456 

$10,733 

Year ended 

41,892 

38,689 

Percent 
Change 

6.7 

8.3 

Percent  
of Total 
Sales 
2003 

7.8 

7.8 

Percent
of Total
Sales
2002

8.5

8.1

for $7.25 per share in cash. During the time that the tender offer was active, we 

incurred legal, accounting and other expenses related to the proposed acquisition 

that would have been treated as part of the purchase price had the tender offer 

been completed. We expensed $3,300,000 of these costs at the cancellation of the 

Costs Related to Terminated Acquisitions and Merger Costs

For the fourth quarter of 2003, general and administrative expenses increased 

$721,000 and include $477,000 of increased legal expenses, which was primarily 

tender offer.

Exit Costs

related to litigation with Paxar described in Note 15 to the consolidated financial 

During the fourth quarter of 2003, we announced a plan to close our engineer-

statements. Other increases were related to personnel costs.

ing site in Varades, France. This plan will be accounted for under SFAS No. 146, 

Accounting for Costs Associated with Exit or Disposal Activities. Included in oper-

For the full year of 2003, general and administrative expenses include $596,000 of 

ating expenses for the fourth quarter of 2003 and the full year are exit costs, con-

increased legal expenses related to:

(cid:127)  Litigation with Paxar

(cid:127)  Increased intellectual property work

(cid:127)  International activity

(cid:127)  General contract review. 

sisting of primarily severance, in the amount of $1,232,000.

During January 2004, we announced plans to consolidate our Warwick, Rhode 

Island, printer manufacturing and repair service business into our Camarillo, 

California and Vernon Hills, Illinois locations. Although no costs have been accrued 

in the fourth quarter of 2003, we anticipate that during 2004 we will incur addi-

In addition to legal expenses in 2003, we saw an increase in director and officer lia-

tional expenses of $1,648,000 of which approximately $400,000 will be incurred 

bility insurance and administrative personnel costs. A portion of these costs resulted 

during the first quarter. See Note 18 to the consolidated financial statements.

from new compliance requirements of the Sarbanes-Oxley Act of 2002 and related 

regulations. Offsetting these increases was a decline in consulting expenses.

17

 
  
 
 
  
 
 
 
 
M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S  of Financial Condition and Results of Operations 

Operating Income

Higher investment balances resulted in an increase in investment income for the 

Operating income is summarized in the following table (in thousands, except 

fourth quarter. While investment balances were higher in 2003, year-to-date invest-

percentages):

December 31, 

2003 

 2002 

Three months ended 

$  32,253 

$  28,417 

Year ended 

129,218 

101,805 

Percent 
Change 

13.5 

26.9 

Percent  
of Total 
Sales 
2003 

21.9 

24.1 

Percent
of Total
Sales
2002

22.5

21.4

The increase in operating income is attributable to the following factors:

(cid:127)  Accelerated sales growth compared to 2002,

(cid:127)  Improved gross margins resulting from increased overhead utilization,

ment income decreased from last year, because 2002 results included a $1,953,000 

realized gain on the sale of 585,000 shares of Fargo Electronics during the first 

quarter of 2002.

For the fourth quarter of 2003, we had the following two unusual items that 

increased investment income in relation to the fourth quarter of 2002:

(cid:127)  Interest income of $422,000 was received, which was related to refunds of taxes 

from the Internal Revenue Service research and experimentation credit and the 

(cid:127)  Favorable changes in foreign exchange rates for Zebra’s non-dollar 

State of Illinois tax settlement.

denominated business, and

(cid:127)  Investment income includes a $600,000 increase in realized gains from partner-

(cid:127)  Cost controls that held operating expense growth slightly below the rate 

ship interests during the fourth quarter.

of sales growth.

Income Taxes

As a result of these actions, operating income increased by 3.0 percentage points 

The effective income tax rate for the fourth quarter was 31.2%, compared with 

more than the rate of sales growth during the fourth quarter, and 14.1 percentage 

35.0% for the same quarter last year. This rate is lower than the 35.0% effective tax 

points more than the rate of sales growth for the full year.  

rate that Zebra has recorded since early 2002, because of the net effect of a nonre-

curring tax item during the quarter.

Non-operating Income and Expenses

Zebra’s non-operating income and expense items are summarized in the following 

During the fourth quarter, Zebra settled its long-standing dispute with the Illinois 

Three Months Ended  
December 31, 

Year Ended 
December 31,

2003 

2002 

2003 

2002

Department of Revenue. We recorded a decrease to income tax expense of 

$1,342,000, because our reserves for this tax dispute exceeded the amount of the 

settlement. See Note 11 to the consolidated financial statements for more details. 

Without the effect of this settlement, our effective income tax rate would have 

$4,079 

$2,422 

$8,553 

$10,004

been 35% for the quarter.

table (in thousands):

Investment income 

Interest expense 

Foreign exchange gains (losses) 

Other, net 

(38) 

(304) 

(524) 

(118) 

673 

(121) 

(154) 

(552) 

(1,073) 

(319)

347

(954)

  Total other income (expense) 

$3,213 

$2,856 

$6,774 

$  9,078

18

During the third quarter of 2003, we eliminated a reserve related to research 

and experimentation tax credits that were claimed and recorded a reduction to 

income tax expense of $1,947,000. During the first two quarters of 2003, we filed 

refund applications totaling $1,947,000 with the Internal Revenue Service and 

 
  
 
 
  
 
 
 
 
 
 
 
Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

Departments of Revenue for Illinois and California related to research and experi-

Sales to customers by geographic region, related percent changes, and percent of 

mentation tax credits for 1998 to 2001. Because of the uncertainty of receiving 

total sales for 2002 and 2001 were as follows:

the credits, which require significant subjective analysis, we established a 100% 

reserve against the contingent receivable for the refunds during each of the first 

Year Ended 
December 31,

two quarters of 2003. In September 2003 the IRS approved our refund applications. 

Geographic Region 

2002 

 2001 

Because California and Illinois law mirror the Federal Tax Code, we now expect to 

Europe, Middle East and Africa 

$142,273 

$128,348 

have those refunds approved as well. 

For 2003, the effective income tax rate was 32.6% versus 35.4% for 2002. Excluding 

the two tax adjustments discussed above, our effective tax rate would have been 

35% for 2003. With the settlement of the Illinois tax dispute, we anticipate our tax 

Latin America 

Asia-Pacific 

   Total International 

North America 

   Total sales 

28,097 

34,953 

205,323 

270,288 

21,752 

29,953 

180,053 

269,955 

$475,611 

$450,008 

Percent 
of Total 
Sales 
2002 

Percent
of Total
Sales
2001

Percent 
Change 

10.8 

29.2 

16.7 

14.0 

0.1 

5.7 

29.9 

5.9 

7.3 

43.1 

56.9 

28.5

4.8

6.7

40.0

60.0

100.0 

100.0

provision rate will be 34.75% beginning in the first quarter of 2004. 

During 2002 and 2001, despite an economic downturn, Zebra implemented a 

Net Income

growth strategy including:

Zebra’s net income is summarized below (in thousands, except per share amounts):

(cid:127)  New Product Introductions—During 2002, Zebra spent $29 million on new prod-

Three Months Ended  
December 31, 

Year Ended 
December 31,

uct development activities, for salaries, benefits, consulting and legal services, 

market research, and related activities. Fourteen new products or derivative 

2003 

2002 

2003 

2002

products were introduced during 2002, compared to 11 new products introduced 

Net income 

Diluted earnings per share 

$24,395 

$    0.51 

$20,328 

$    0.43 

$91,696 

$    1.92 

$71,595

$    1.53

Comparison of Years Ended December 31, 2002 and 2001

Sales

during 2001.  Additionally, products introduced within the 18-month period ended 

December 31, 2002, represented 22% of printer sales for 2002.

(cid:127)  Expanded International Coverage—We opened six new sales offices during 

late 2001 through 2002, including Poland, Dubai, Russia, Australia, Brazil, and 

Argentina. We believe international regions, particularly Asia-Pacific, Latin 

Sales by product category, related percent changes and percent of total sales for 

America and Eastern Europe, hold significant growth potential.

2002 and 2001 were as follows:

Year Ended 
December 31,

Product Category 

2002 

 2001 

Hardware 

Supplies 

Service and software 

Shipping and handling 

$360,185 

$339,895 

87,981 

23,301 

4,144 

85,266 

19,336 

5,511 

Percent 
of Total 
Sales 
2002 

Percent
of Total
Sales
2001

75.7 

18.5 

4.9 

0.9 

75.6

18.9

4.3

1.2

Percent 
Change 

6.0 

3.2 

20.5 

(24.8) 

   Total sales 

$475,611 

$450,008 

5.7 

100.0 

100.0

(cid:127)  New sales and marketing programs—We organized sales and marketing efforts 

to support a sales strategy that demonstrates the business benefits associated 

with implementing bar code labeling and specialty printing solutions.

In North America, we recorded positive sales growth in the second, third and 

fourth quarters of 2002, compared with the corresponding periods of 2001. Overall, 

however, the slow U.S. economy continued to limit sales growth of bar code label 

and receipt printers to rates below our historical average. 

19

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S  of Financial Condition and Results of Operations 

Total printers shipped 

Year Ended
December 31, 

2003 

 2002 

491,111 

441,300 

Average selling price of printers shipped 

$614 

$641 

Percent
Change

11.3

(4.2)

All three of our international regions – Europe, Asia Pacific, and Latin America—had 

record sales and contributed to the significant growth in international sales in 2002. 

Increased numbers of Zebra representatives in these regions, including the forma-

tion of a sales team in Europe for mobile printing solutions in 2001, was an impor-

tant factor in the growth of international sales. 

On a dollar-volume basis, the largest increase occurred in the European region. The 

strength of the pound and the euro versus the dollar increased sales for Zebra’s 

European region by approximately $5,565,000, compared with exchange rates that 

prevailed during 2001. 

Gross Profit

Gross profit information is summarized below (in thousands except percentages) 

December 31, 2002 

December 31, 2001 

     Percent Change 

Year Ended 

$230,747 

$209,893 

9.9

Percent of
Total Sales

48.5

46.6

Gross profit increased due to:

(cid:127)  Higher capacity utilization related to the higher sales volume, representing 

$8,514,800 of the total gross profit increase for 2002. 

(cid:127)  Foreign exchange rate movements, which we estimate increased gross profit by 

$4,377,000 for 2002, compared with the exchange rates that prevailed during 2001.

(cid:127)  Cost reductions, which represented $3,798,000 of the gross profit increase for 2002.

Selling and Marketing Expenses

Selling and marketing expenses are summarized below (in thousands, except 

percentages):

December 31, 2002 

December 31, 2001 

     Percent Change 

Year Ended 

$56,176 

$49,688 

13.1

Percent of
Total Sales

11.8

11.0

The increase in selling and marketing expenses resulted from:

(cid:127)  Increased headcount in selling and marketing staff, including the new interna-

tional offices opened in late 2001 and through 2002.

(cid:127)  Performance-related payroll expenses, specifically commissions and bonuses 

related to Zebra’s growth in net sales. 

(cid:127)  Trade show, travel and consulting expenses.

Research and Development Costs

Research and development costs are summarized below (in thousands, except 

percentages):

December 31, 2002 

December 31, 2001 

     Percent Change 

Year Ended 

$29,210 

$28,184 

3.6 

Percent of
Total Sales

6.1

6.3

Printer products introduced over an 18-month period that ended December 31, 

2002 accounted for approximately 22% of printer sales for 2002, compared with 

20% for the comparable period ending December 31, 2001. Higher project and 

personnel expenses were partially offset by lower expenditures for consulting 

services. We consider our ability to develop and introduce new products to be a 

significant competitive factor. Accordingly, we expect to continue high levels of 

expenditures on the development of a broad range of printers and related items. 

20

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

General and Administrative Expenses

Costs Related to Terminated Acquisitions and Merger Costs

General and administrative expenses are summarized below (in thousands, except 

During 2002, we terminated the acquisition agreement and tender offer in which 

percentages):

December 31, 2002 

December 31, 2001 

     Percent Change 

Year Ended 

$38,689 

$32,491 

19.1

Percent of
Total Sales

8.1

7.2

Zebra would acquire all outstanding shares of common stock (including associated 

rights to purchase preferred stock) of Fargo Electronics, Inc. for $7.25 per share in 

cash. During the time that the tender offer was active, we incurred legal, account-

ing and other expenses related to the proposed acquisition that would have been 

treated as part of the purchase price had the tender offer been completed. We 

expensed $3,300,000 of these costs at the cancellation of the tender offer.

The increase in general and administrative expenses was due to:

(cid:127)  Higher bonus payments related to the growth in net sales and profits,

(cid:127)  Consulting expenses for the development and implementation of 

growth strategies, 

(cid:127)  Information systems, and

(cid:127)  Increased insurance costs. 

Amortization of Intangible Assets

During 2002, Zebra recorded $1,494,000 in amortization of intangible assets, 

compared with $5,233,000 for 2001. During the first quarter of 2002, Zebra imple-

mented SFAS No. 142, Goodwill and Other Intangible Assets, which replaces the 

requirements to amortize intangible assets with indefinite lives and goodwill with a 

requirement for an annual impairment test. SFAS No. 142 also establishes require-

We incurred merger costs of $73,000 in 2002 and $1,838,000 in 2001. These costs 

related to the acquisition of Comtec Information Systems in April 2000. These 

costs and the related activities were completed during 2002. 

Operating Income

Operating income is summarized in the following table (in thousands, except 

percentages):

December 31, 2002 

December 31, 2001 

     Percent Change 

Year Ended 

$101,805 

$  92,459 

10.1

Percent of
Total Sales

21.4

20.5

ments for identifiable intangible assets. As a result, during the first quarter of 2002 

The increase in operating income is attributable to the following factors:

Zebra reclassified $21,272,000 of intangible assets into goodwill, as such assets, 

(cid:127)  Sales growth,

which included assembled workforce and customer lists, did not meet the criteria 

(cid:127)  Improved gross margins resulting from increased overhead utilization,

for recognition as an asset apart from goodwill under SFAS No. 142. Operating 

(cid:127)  Favorable changes in foreign exchange rates for Zebra’s non-dollar denominated 

income for 2001 includes $3,835,000 of amortization of goodwill and other intan-

business, and

gible assets that are not included in the 2002 results due to the implementation of 

(cid:127)  Cost controls that held operating expense growth slightly below the rate of 

SFAS No. 142.

sales growth.

As a result of these actions, operating income increased by 4.4 percentage points 

more than the rate of sales growth during 2002. 

21

 
 
 
 
 
 
M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S  of Financial Condition and Results of Operations 

Non-operating Income and Expenses

America. These principles require the use of estimates, judgments and assump-

Zebra’s non-operating income and expense items are summarized in the following 

tions. We believe that the estimates, judgments and assumptions we used are rea-

table (in thousands):

Year Ended December 31, 

Investment income 

Interest expense 

Foreign exchange gains (losses) 

Other, net 

2002 

$10,004 

(319) 

347 

(954) 

2001

$5,419

(231)

(896)

(612)

sonable, based upon the information available. 

Our estimates and assumptions affect the reported amounts in our financial state-

ments. The following accounting policies comprise those that we believe are the 

most critical in understanding and evaluating Zebra’s reported financial results.

   Total other income (expense) 

$  9,078 

$3,680

Revenue Recognition

Favorable investment income was a result of a $1,953,000 pre-tax gain on the sale of 

of title, which are generally the same. Other items that affect our revenue 

585,000 shares of common stock of Fargo Electronics, in addition to the absence of a 

recognition include:

Zebra recognizes sales from product sales at the time of shipment and passage 

$2,242,000 pre-tax write-down of a long-term investment that occurred in 2001. The 

write-down occurred because the decline in the asset’s value was viewed as other 

than temporary. This write-down reduced 2001 diluted earnings by $0.03 per share. 

Zebra recorded an additional write-down of $193,000 for this investment in 2002.

Income Taxes

The effective income tax rate for 2002 was 35.4% versus 36.0% in 2001. This 

change is the result of implementing tax minimization strategies during the third 

quarter of 2002.

Net Income

Zebra’s net income is summarized below (in thousands, except per share amounts):

Year Ended December 31, 

Net income 

Diluted earnings per share 

2002 

$71,595 

$     1.53 

2001

$61,529

$     1.33

Critical Accounting Policies and Estimates

Management prepared the consolidated financial statements of Zebra Technologies 

Corporation under accounting principles generally accepted in the United States of 

Customer returns

Customers have the right to return products that do not function properly within 

a limited time after delivery. We monitor and track product returns and record a 

provision for the estimated future returns based on historical experience and any 

notification received of pending returns. Returns have historically been within 

expectations and the provisions established, but Zebra cannot guarantee that it 

will continue to experience return rates consistent with historical patterns. A sig-

nificant increase in product failure rates and the resulting credit returns could have 

a material effect on our operating results. A 10% increase (decrease) in returns 

above historical levels would have decreased (increased) operating income for the 

fourth quarter of 2003 by $132,000, or 0.4% of operating income.

Volume Rebates

Some of our customers are offered incentive rebates based on the volume of 

product they purchase from us over a quarter or year. These rebates are recorded 

as a reduction to revenue. Each quarter, we estimate the amount of outstand-

ing volume rebates and establish a reserve for them based on shipment history. 

Historically, actual volume rebates have been in line with our estimates.

22

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

Price Protection

Investments and Marketable Securities 

Some of our customers are offered price protection by Zebra as an incentive to 

Investments and marketable securities at December 31, 2003, consisted of U.S. gov-

carry inventory of our product. These price protection plans provide that if we 

ernment securities (44.8%), state and municipal bonds (45.4%), corporate bonds 

lower prices, we will credit them for the price decrease on inventory they hold. We 

(4.6%), partnership interests (4.4%) and equity securities (0.8%). We classify our 

estimate future payments under price protection programs quarterly and establish 

debt and marketable equity securities in one of three categories: trading, available-

a reserve, which is charged against revenue. Our customers typically carry limited 

for-sale or held-to-maturity. Trading securities are bought and held principally for 

amounts of inventory, and Zebra infrequently lowers prices on current products. 

the purpose of selling them in the near term. Held-to-maturity securities are those 

As a result, the amounts paid under theses plans have been minimal. We cannot 

securities that Zebra has the ability and intent to hold until maturity. All securities 

guarantee that this minimal level will continue.

not included in trading or held-to-maturity are classified as available-for-sale.

Software Revenue

We sell three types of software and record revenue as follows:

(cid:127)  Our printers contain embedded firmware, which is part of the hardware purchase. 

We consider the sale of this firmware to be incidental to the sale of the printer and 

do not attribute any revenue to it.

(cid:127)  We sell a limited amount of prepackaged, or off-the-shelf, software for the cre-

ation of bar code labels using our printers. There is no customization required 

to use this software, and we have no post-shipment obligations on the software. 

Revenue is recognized as this prepackaged software is shipped.

(cid:127)  We sometimes provide custom software as part of a printer installation project. 

We bill custom software development services separate from the related hard-

ware. Revenue related to custom software is recognized once the custom soft-

ware development services have been completed and accepted by the customer.

Shipping and Handling

Trading and available-for-sale securities are recorded at fair value. Held-to-matu-

rity securities are recorded at amortized cost, adjusted for the amortization or 

accretion of discounts or premiums. Unrealized holding gains and losses on trad-

ing securities are included in earnings. Unrealized holding gains and losses, net of 

the related tax effect, on available-for-sale securities are excluded from earnings 

and are reported as a separate component of stockholders’ equity until realized.

During the first quarter of 2003, we changed the classification of certain of our 

investments and marketable securities from the trading category to the available-

for-sale category, because we are no longer buying securities with the intent of 

selling them in the near-term. In accordance with SFAS No. 115, Accounting for 

Certain Investments in Debt and Equity Securities, the market value as of the date 

of the change is now the new cost basis, and all future unrealized gains and losses 

will be reflected in the accumulated other comprehensive income section of stock-

We charge our customers for shipping and handling services based upon our 

holders’ equity in the balance sheet. This change was made because of changes 

internal price list for these items. The amounts billed to customers are recorded as 

in our investment strategies and is consistent with the classification of our invest-

revenue when the product ships. Any costs incurred related to these services are 

ments and marketable securities as defined in SFAS No. 115. Approximately 

included in cost of sales.

$256,000,000 of our $330,159,000 of investments was transferred from the trading 

category to the available-for-sale category. 

23

M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S  of Financial Condition and Results of Operations 

Accounts Receivable

Our forecasted product demand may prove to be inaccurate, in which case the 

We have standardized credit granting and review policies and procedures for all 

provision required for excess and obsolete inventory may be understated or over-

customer accounts, including:

stated. If inventories were determined to be overvalued, we would recognize such 

(cid:127)  Credit reviews of all new customer accounts,

costs in cost of goods sold at the time of such determination. We make every effort 

(cid:127)  Ongoing credit evaluations of current customers,

to ensure the accuracy of our forecasts of product demand; however, any signifi-

(cid:127)  Credit limits and payment terms based on available credit information,

cant unanticipated changes in demand or technological developments could have a 

(cid:127)  Adjustments to credit limits based upon payment history and the customer’s cur-

significant impact on the value of inventories and reported operating results. 

rent credit worthiness, and

(cid:127)  An active collection effort by regional credit functions, reporting directly to the 

Over the last three years, our reserves for excess and obsolete inventories have 

corporate financial officers.

ranged from 10.1% to 13.1% of gross inventory. As of December 31, 2003, reserves 

for excess and obsolete inventories were $6,408,000, or 13.1% of gross inventory. 

We reserve for estimated credit losses based upon historical experience and spe-

Reserves increased during 2003 due to products which are in the process of being 

cific customer collection issues. Over the last three years, accounts receivable 

discontinued.

reserves varied from 1.7% to 2.9% of total accounts receivable. Accounts receivable 

reserves as of December 31, 2003, were $1,388,000, or 1.7% of the balance due. 

Valuation of Long-Lived and Intangible Assets and Goodwill

We feel this reserve level is appropriate considering the improved quality of the 

We test the impairment of identifiable intangibles and goodwill each year or when-

portfolio as of December 31, 2003. While credit losses have historically been within 

ever events or changes in circumstances indicate that the carrying value may not 

expectations and the provisions established, we cannot guarantee that our credit 

be recoverable. We completed our last assessment during June 2003.

loss experience will continue to be consistent with historical experience. 

Inventories

We value our inventories at the lower of the actual cost to purchase or manufacture 

We evaluate the impairment of other long-lived assets whenever events or changes 

in circumstances indicate that the carrying value may not be recoverable.

using the first-in, first-out (FIFO) method, or the current estimated market value. We 

Factors considered that may trigger an impairment review consist of: 

review inventory quantities on hand and record a provision for excess and obsolete 

(cid:127)  Significant underperformance relative to expected historical or projected future 

inventory based on forecasts of product demand and production requirements for 

operating results 

the subsequent twelve months. 

(cid:127)  Significant changes in the manner of use of the acquired assets or the strategy 

A significant increase in the demand for Zebra’s products could result in a short-

(cid:127)  Significant negative industry or economic trends 

term increase in the cost of inventory purchases; however, this would be offset by 

(cid:127)  Significant decline in Zebra’s stock price for a sustained period

improved overhead utilization resulting from the additional demand. A significant 

(cid:127)  Significant decline in market capitalization relative to net book value 

decrease in demand could result in an increase in excess inventory quantities on hand. 

for the overall business 

24

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

If we believe that one or more of the above indicators of impairment have 

On November 25, 2003, Paxar Americas filed a Complaint against ZIH in the United 

occurred, we measure impairment based on projected discounted cash flows 

States District Court for the Southern District of Ohio, seeking a declaratory judg-

using a discount rate that incorporates the risk inherent in the cash flows. Net 

ment that the patents asserted by ZIH in its Massachusetts Complaint are not 

intangible assets, long-lived assets and goodwill amounted to $111,242,000 as of 

infringed and are invalid and unenforceable. On December 17, 2003, Paxar Americas 

December 31, 2003. 

Contingencies

amended its complaint to add Zebra Technologies Corporation as a defendant. The 

parties have filed a motion to stay this action pending the Massachusetts District 

Court’s ruling on Paxar Corporation’s motion to transfer. The parties have agreed 

We recorded an estimated liability related to contingencies based on our estimates 

to file a motion to transfer this action to the Massachusetts District Court if the 

of the probable outcomes. Quarterly, we assess the potential liability related to 

Massachusetts District Court denies Paxar Corporation’s pending motion to transfer.

pending litigation, tax audits and other contingencies and confirm or revise esti-

mates and reserves as appropriate. 

We are unable at this time to estimate the range of the potential liability that 

would result from an unsuccessful defense, and consistent with the requirements 

On April 23, 2003, Paxar Americas, Inc. (Paxar Americas) filed a patent infringe-

of SFAS No. 5, Accounting for Contingencies, no liability has been recorded in 

ment lawsuit in the United States District Court for the Southern District of Ohio 

Zebra’s consolidated financial statements as of December 31, 2003.

against Zebra and certain of its subsidiaries. Paxar Americas’ Complaint alleges 

that certain of Zebra’s printer products infringe one or more of eight identified 

Stock-Based Compensation

Paxar Americas patents, although not each product is accused of infringing each 

As of December 31, 2003, Zebra had three stock-based compensation plans avail-

patent. Zebra has filed an Answer to Paxar Americas’ Complaint, denying Paxar 

able for future grants. We account for those plans under the recognition and 

Americas’ allegations of infringement and asserting several affirmative defenses, 

measurement principles of APB Opinion No. 25, Accounting for Stock Issued to 

including the invalidity of Paxar Americas’ asserted patent claims.

Employees, and related Interpretations. No stock-based compensation cost is 

reflected in net income, as all options granted under those plans had an exercise 

On November 21, 2003, ZIH Corp. (ZIH) filed a Complaint in the United States 

price equal to the market value of the underlying common stock on the date of 

District Court for the District of Massachusetts against Paxar Corporation, alleg-

grant. The following table illustrates the effect on net income and earnings per 

ing that Paxar Corporation printers infringe ZIH’s U.S. Patent Nos. 5,813,343 and 

share if we had applied the fair value recognition provisions of SFAS No. 123, 

5,860,753. Paxar Corporation answered ZIH’s Complaint, denying infringement and 

Accounting for Stock-based Compensation, to stock-based compensation (in thou-

seeking a declaratory judgment that ZIH’s patents-in-suit are not infringed and are 

sands, except per share amounts):

invalid and/or unenforceable. Paxar Corporation filed a motion to transfer ZIH’s 

Massachusetts suit to Ohio federal court. ZIH opposed Paxar Corporation’s motion 

to transfer, and the parties are awaiting the Court’s ruling on the transfer motion.

25

M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S  of Financial Condition and Results of Operations 

Year Ended December 31, 

Net income, as reported 

2003 

$91,696 

2002 

$71,595 

2001

$61,529

(cid:127)  Operations provided a net cash increase of $109,144,000 primarily from 

net income. 

Deduct: Total stock-based employee 

  compensation expense determined

  under fair value method for all awards, 

  net of related tax effects 

Pro forma net income 

Basic earnings per share: 

As reported 

Pro forma 

Diluted earnings per share: 

As reported 

Pro forma 

Expectations

(5,374) 

$86,322 

(5,102) 

$66,493 

(3,558)

$57,971

$    1.95 

1.83 

$    1.92 

1.81 

$    1.54 

1.43 

$    1.53 

1.42 

$   1.34

1.26

$   1.33

1.25

During our quarterly conference call on February 18, 2004, we provided net sales 

and earnings guidance for the first quarter of 2004 as follows (amounts in thou-

sands, except per share data):

Net sales 

Gross profit margins 

Operating expenses 

Earnings per share 

First Quarter 2004

$145,000 to $150,000

50.0% to 51.0%

$38,000 to $40,000

$0.47 to $0.53

The effective tax rate is expected to be 34.75% of income before income taxes.

Liquidity and Capital Resources

Zebra continued to generate cash well in excess of its operating requirements. 

(cid:127)  Accounts receivable increased $5,141,000 (net of the effect of foreign currency 

translation adjustment) because of higher sales. 

(cid:127)  Inventories increased $1,659,000, net of foreign currency translation adjustment. This 

is due to higher sales offset by improvements in inventory utilization. Compared to 

the same period a year ago, inventory turns increased slightly to 6.8 from 6.7.

(cid:127)  Other assets decreased primarily due to the receipt of tax protest deposits 

returned from the State of Illinois and a decrease in the value of the foreign 

exchange forward contracts, but these decreases are offset by increases in 

long-term investments. 

(cid:127)  With the effect of foreign currency translation adjustment being the predominant 

cause, accounts payable decreased by $3,156,000.

(cid:127)  Accrued expenses, net of the effect of foreign currency translation adjustment, 

increased due to higher payroll accruals and unearned revenue.

(cid:127)  Taxes payable decreased $962,000 because of the timing of tax payments and the 

settlement of the Illinois tax matter offset by increased profits. In addition, our 

effective income tax rate decreased to 32.6% in 2003 from 35.4% in 2002.

(cid:127)  Purchases of property and equipment totaled $8,407,000. 

(cid:127)  Stock option exercises contributed $17,620,000.

Zebra’s contractual obligations as of December 31, 2003 were:

Contractual Obligations 

Long-term debt obligations 

Total 

N/A

Payments due by period

Less than 
1 year 

1-3 years 

3-5 years 

More than
 5 years

Capital lease obligations 

$     705 

$     190 

$  365 

$      63 

$        87

As a result, Zebra’s cash and investment balances have grown over time. As of 

Operating lease obligations 

December 31, 2003, Zebra had $449,964,000 in cash, cash equivalents, investments 

Purchase obligations 

and marketable securities, compared with $348,577,000 at December 31, 2002. 

Other long-term liabilities  

36,982 

38,990 

N/A 

4,248 

38,990 

7,146 

— 

6,486 

19,102

— 

—

Factors affecting cash and investment balances during 2003 include:

Total 

$76,677 

$43,428 

$7,511 

$6,549 

$19,189

26

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

Purchase obligations are for purchases made in the normal course of business to 

with characteristics of both liabilities and equity. It requires treating these instru-

meet operational requirements, primarily raw materials. 

ments as a liability (or an asset in some circumstances) because the financial instru-

Management believes that existing capital resources and funds generated from 

these characteristics, and SFAS No. 150 had no effect on our financial statements.

ment is an obligation of the issuer. Zebra has issued no financial instruments with 

operations are sufficient to finance anticipated capital requirements. It is our inten-

tion to actively pursue opportunities to acquire other businesses.

Risk Factors

Recently Issued Accounting Pronouncements

described below, as well as other disclosures in Management’s Discussion and 

In January 2003, the FASB issued FIN 46, Consolidation of Variable Interest Entities. 

Analysis of Financial Condition and Results of Operations, because they could 

FIN 46 requires us to consolidate a variable interest entity (VIE) if we have a major-

have a material adverse effect on Zebra’s business, financial condition, operating 

Investors should carefully consider the risks, uncertainties and other factors 

ity of the risks, rewards or both of that entity. FIN 46 will be effective for most VIEs 

results, and growth prospects.

beginning in the fourth quarter of 2003. Zebra has no investments in variable inter-

est entities; therefore, FIN 46 has no effect on our financial statements.

Zebra could encounter difficulties in any acquisition it undertakes, including unantici-

In December 2002, the FASB issued SFAS No. 148, Accounting for Stock-Based 

stockholder value and adversely affect operating results. Proposed acquisitions that 

Compensation - Transition and Disclosure, amending SFAS No. 123, Accounting for 

are not consummated may result in the write-off of certain acquisition costs. Zebra 

Stock-Based Compensation, to provide alternative transition methods for an entity 

may acquire or make investments in other businesses, technologies, services or 

that voluntarily changes to the fair value based method of accounting for stock-

products. The process of integrating any acquired business, technology, service 

based employee compensation. Zebra does not currently intend to make this change.

or product into operations may result in unforeseen operating difficulties and 

pated integration problems and business disruption. Acquisitions could also dilute 

In April 2003, the FASB issued SFAS No. 149, Amendment of Statement 133 on 

management time and attention, which could otherwise be available for ongoing 

Derivative Instruments and Hedging Activities. SFAS No. 149 clarifies when a con-

development of the business. The expected benefits of any acquisition may not 

tract with an initial net investment meets the characteristics of a derivative and 

be realized. Moreover, Zebra may be unable to identify, negotiate or finance future 

when a derivative contains a financing component that warrants special reporting 

acquisitions successfully. Future acquisitions could result in potentially dilutive 

in the statements of cash flows. SFAS No. 149 is generally effective for contracts 

issuances of equity securities or the incurrence of debt, contingent liabilities or 

entered into or modified after June 30, 2003, and had no impact on Zebra’s finan-

amortization expenses. To the extent that a proposed acquisition is not consum-

cial position or results of operations.

mated, Zebra may be required to write off certain costs associated with the acqui-

expenditures. Integration of an acquired company also may consume considerable 

In May 2003, the FASB issued SFAS No. 150, Accounting for Certain Financial 

Instruments with Characteristics of both Liabilities and Equity. SFAS No. 150 sets 

Zebra may not be able to continue to develop products to address user needs effec-

standards for classification and measurement by an issuer of financial instruments 

tively in an industry characterized by rapid technological change. To be successful, 

sition, which could be significant.

27

M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S  of Financial Condition and Results of Operations 

Zebra must adapt to rapidly changing technological and application needs by con-

cooperative relationships with suppliers or companies that produce complemen-

tinually improving its products as well as introducing new products and services to 

tary products. Any of these factors could reduce Zebra’s earnings.

address user demands.

Zebra’s industry is characterized by:

(cid:127)  Rapidly changing technology

(cid:127)  Evolving industry standards

(cid:127)  Frequent new product and service introductions

(cid:127)  Evolving distribution channels

(cid:127)  Changing customer demands

The inability to protect intellectual property could harm Zebra’s reputation, and 

its competitive position may be materially damaged. Zebra’s intellectual property 

is valuable and provides Zebra with certain competitive advantages. Copyrights, 

patents, trade secrets and contracts are used to protect these proprietary rights. 

Despite these precautions, it may be possible for third parties to copy aspects of 

Zebra’s products or, without authorization, to obtain and use information which 

Zebra regards as trade secrets. 

Future success will depend on Zebra’s ability to adapt in this rapidly evolving 

Zebra sells a significant portion of its products internationally and purchases impor-

environment. Zebra could incur substantial costs if it has to modify its business to 

tant components from foreign suppliers. These circumstances create a number 

adapt to these changes, and may even be unable to adapt to these changes.

of risks. Zebra sells a significant amount of its products to customers outside the 

Zebra competes in a highly competitive market, which is likely to become more 

account for a material portion of net sales. Risks associated with sales and pur-

competitive. Competitors may be able to respond more quickly to new or emerging 

chases outside the United States include:

technology and changes in customer requirements. Zebra faces significant competi-

(cid:127)  Fluctuating foreign currency rates could restrict sales, or increase costs of purchas-

tion in developing and selling its systems. Principal competitors have substantial 

ing, in foreign countries.

marketing, financial, development and personnel resources. To remain competitive, 

(cid:127)  Foreign governments may impose burdensome tariffs, quotas, taxes, trade barriers 

Zebra believes it must continue to provide:

or capital flow restrictions.

(cid:127)  Technologically advanced systems that satisfy the user demands,

(cid:127)  Political and economic instability may reduce demand for our products, or put 

United States. Shipments to international customers are expected to continue to 

(cid:127)  Superior customer service,

(cid:127)  High levels of quality and reliability, and

(cid:127)  Dependable and efficient distribution networks.

our foreign assets at risk.

(cid:127)  Restrictions on the export or import of technology may reduce or eliminate the 

ability to sell in or purchase from certain markets.

(cid:127)  Potentially limited intellectual property protection in certain countries, such as 

Zebra cannot assure it will be able to compete successfully against current or 

China, may limit recourse against infringing products or cause Zebra to refrain 

future competitors. Increased competition in printers or supplies may result in 

from selling in certain geographic territories.

price reductions, lower gross profit margins and loss of market share, and could 

(cid:127)  Staffing and managing international operations may be unusually difficult.

require increased spending on research and development, sales and marketing and 

(cid:127)  Zebra may not be able to control international distributors working on its behalf.

customer support. Some competitors may make strategic acquisitions or establish 

28

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

Economic factors, which are outside Zebra’s control, could lead to deterioration in 

Terrorist attacks or war could lead to further economic instability and adversely affect 

the quality of Zebra’s accounts receivables. Zebra sells its products to customers in 

Zebra’s stock price, operations, and profitability. The terrorist attacks that occurred 

the United States and several other countries around the world. Sales are typically 

in the United States on September 11, 2001 caused major instability in the U.S. and 

made on unsecured credit terms, which are generally consistent with the prevail-

other financial markets. Possible further acts of terrorism and current and future war 

ing business practices in a given country. A deterioration of economic or political 

risks could have a similar impact. The United States continues to take military action 

conditions in a country could impair Zebra’s ability to collect on receivables in the 

against terrorism and is currently engaged in a costly occupation of Iraq. These 

affected country. 

events may lead to additional armed hostilities or to further acts of terrorism and 

civil disturbance in the United States or elsewhere, which may further contribute to 

Infringement on the proprietary rights of others could put Zebra at a competitive 

economic instability. Any such attacks could, among other things, cause further insta-

disadvantage, and any related litigation could be time consuming and costly. Third 

bility in financial markets and could directly, or indirectly through reduced demand, 

parties may claim that Zebra violated their intellectual property rights. To the extent 

negatively affect Zebra’s facilities and operations or those of its customers or suppli-

of a violation of a third party’s patent or other intellectual property right, Zebra may 

ers.

be prevented from operating its business as planned, and may be required to pay 

damages, to obtain a license, if available, or to use a non-infringing method, if pos-

Taxing authority challenges may lead to tax payments exceeding current reserves. 

sible, to accomplish its objectives. Any of these claims, with or without merit, could 

Zebra operates in multiple tax jurisdictions in the United States and worldwide, and 

result in costly litigation and divert the attention of key personnel.

uses strategies to minimize its tax expense. Local tax authorities may challenge these 

tax positions from time to time. Adverse outcomes in these situations may exceed 

Zebra depends on the ongoing service of its senior management and ability to 

Zebra’s reserves for tax payments and may increase Zebra’s effective tax rate.

attract and retain other key personnel. Future success of Zebra is substantially 

dependent on the continued service and continuing contributions of senior man-

Interest Rate Risk

agement and other key personnel. The loss of the service of any executive officer 

Zebra is exposed to the impact of changes in interest rates because of our large 

or other key employees could adversely affect business. Zebra has no long-term 

investment portfolio. As stated in our written investment policy, the investment port-

employment agreements with key personnel  and maintains minimal key man life 

folio is viewed as a strategic resource that will be managed to achieve above market 

insurance policies on its key employees.

rates of return in exchange for accepting a prudent amount of incremental risk, 

which includes the risk of interest rate movements. Risk tolerance is constrained by 

The ability to attract, retain and motivate highly skilled employees is important to 

an overriding objective to preserve capital across each quarterly reporting cycle.

Zebra’s long-term success. Competition for personnel in Zebra’s industry is intense, 

and Zebra may be unable to retain key employees or attract, assimilate or retain 

Zebra mitigates interest rate risk with an investment policy that requires the use of 

other highly qualified employees in the future.

outside professional investment managers, investment liquidity and broad diver-

sification across investment strategies, and which limits the types of investments 

that may be made. Moreover, the policy requires due diligence of each investment 

manager both before employment and on an ongoing basis. 

29

M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S  of Financial Condition and Results of Operations 

The following table sets forth the impact of a one-percentage point movement in 

interest rates on the value of Zebra’s investment portfolio as of December 31, 2003 

Notional balance of outstanding contracts:

(in thousands, except per share data). 

  Pound 

  Euro 

2003 

2002

£8,569 

€22,000  

£3,293

€26,000 

Interest rate sensitive instruments

+1 percentage point movement 

-1 percentage point movement 

Foreign Exchange Risk

Effect on 
Pretax Income 

Effect on Diluted 
 EPS (after tax)

$(4,976) 

$ 4,976 

$(0.07)

$ 0.07

We conduct business in approximately 100 countries throughout the world and, 

therefore, are exposed to risk based on movements in foreign exchange rates. We 

generally invoice customers in their local currency and have a resulting foreign 

currency denominated revenue and accounts receivable. We also purchase certain 

raw materials and other items in foreign currencies.  We manage these risks using 

derivative financial instruments. 

Hedging of Net Assets

We use forward contracts and options to manage exposure related to our pound 

and euro denominated net assets. We record gains and losses on these contracts 

and options in income each quarter along with the translation gains and losses 

related to our net euro asset position, which would ordinarily offset each other. 

Summary financial information related to these activities follows (in thousands):

Year Ended December 31, 

2003 

2002 

2001

Change in gains (losses) from foreign 

  exchange derivatives 

$(3,756) 

Gain (loss) on net foreign currency assets         3,204 

  Net foreign exchange gain (loss) 

$   (552) 

$(2,579) 

2,926 

$    347 

$(1,642)

 746

$   (896)

Hedging of Anticipated Sales

During the second quarter of 2003, we began a program to manage the exchange 

rate risk of anticipated euro denominated sales using forward contracts and des-

ignated these contracts as cash flow hedges. Gains and losses on these contracts 

are deferred in other comprehensive income until the contracts are settled and 

the hedged sales are realized, at which time the deferred gains or losses will be 

reported as an increase or decrease to sales. Summary financial information 

related to the cash flow hedges of future revenues follows (in thousands, except 

percentages):

December 31, 

Net unrealized losses deferred in other comprehensive income:

  Gross 

  Tax benefit 

  Net 

Net gain (loss) included in sales for the following periods 

  ended December 31, 2003:

  Three months 

  Year 

Notional balance of outstanding contracts: 

Hedge effectiveness 

2003

$ (1,537)

538

$     (999)

$     (150)

266

€30,420

100%

30

 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

The following table sets forth the impact of a one-percentage point movement in 

of investment strategies, some of which involve the use of equity securities. Each 

the dollar/pound and dollar/euro rates measured as if Zebra did not engage in the 

investment manager’s portfolio is designed to be market neutral, although an indi-

selective hedging practices described above. It is based on the dollar/euro and dol-

vidual fund within a portfolio may be exposed to market risk. By policy, manage-

lar/pound exchange rates and euro and pound denominated assets and liabilities as 

ment limits the amount of Zebra’s investments in alternative investment strategies 

of December 31, 2003 (in thousands, except per share data).

to a maximum of 20% of the total investment portfolio, with no single investment 

Foreign Exchange

  Dollar/pound 

  Dollar/euro 

Equity Price Risk

Effect on  
Pretax Income 

Effect on Diluted 
 EPS (after tax)

$107 

$314 

$0.00

$0.00

exceeding $12,000,000. 

Zebra utilizes a “Value-at-Risk” (VaR) model to determine the maximum potential 

one-day loss in the fair value of its interest rate, foreign exchange and equity price 

sensitive instruments. 

The following table sets forth the impact of a one-percentage point change in the 

From time to time, Zebra has taken direct equity positions in companies. These 

value of all equity positions held by Zebra’s investment managers (in thousands, 

investments relate to potential acquisitions and other strategic business opportuni-

per share data). 

ties. To the extent that it has a direct investment in the equity securities of another 

company, Zebra is exposed to the risks associated with such investments. 

Zebra currently employs four investment managers, two of which manage portfo-

lios of investment funds (i.e., fund of funds). These investment funds use a variety 

Equity price sensitive instruments

+1 percentage point movement 

-1 percentage point movement 

Effect on  
Pretax Income 

Effect on Diluted 
 EPS (after tax)

$ 189 

$(189) 

$ 0.00

$(0.00)

31

 
 
 
 
C O N S O L I D A T E D   B A L A N C E   S H E E T S   

(In thousands, except share and per share data)  
December 31, 

Assets

Current assets:

  Cash and cash equivalents 

Investments and marketable securities 

  Accounts receivable, net of allowances of $1,388 in 2003 and $1,236 in 2002 

Inventories 

  Deferred income taxes 

  Prepaid expenses 

Total current assets 

Property and equipment at cost, less accumulated depreciation and amortization 

Deferred income taxes 

Goodwill 

Other intangibles 

Other assets 

Total assets 

Liabilities and Stockholders’ Equity

Current liabilities:

  Accounts payable 

  Accrued liabilities 

  Current portion of obligation under capital lease 

Income taxes payable 

Total current liabilities 

Obligation under capital lease, less current portion 

Deferred income taxes 

Deferred rent 

Other long-term liability 

Total liabilities 

Stockholders’ equity:

  Preferred stock 

  Class A Common Stock 

  Class B Common Stock  

Additional paid-in capital 

Treasury stock, at cost 

Retained earnings 

See accompanying notes to 
consolidated financial statements.

Accumulated other comprehensive income (loss) 

Total stockholders’ equity 

Total liabilities and stockholders’ equity 

32

2003 

2002

$  14,266 

$  18,418

435,698 

330,159

81,867 

42,781 

4,507 

4,415 

583,534 

39,286 

— 

61,150 

9,031 

8,610 

71,299

38,066

4,107

2,531

464,580

39,462

 1,722

54,455

 3,556

9,313

$701,611 

$573,088

$  16,238 

$  15,447

26,938 

153 

2,273 

45,602 

452 

723 

518 

2,401 

49,696 

— 

474 

— 

62,166 

— 

585,846 

3,429 

17,936

145

3,376

36,904

605

—

416

1,008

38,933

—

415

58

56,320

(16,760)

494,150

(28)

651,915 

534,155

$701,611 

$573,088 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
C O N S O L I D A T E D   S T A T E M E N T S   O F   E A R N I N G S

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

(In thousands, except per share data)  
Year Ended December 31, 

Net sales 

Cost of sales 

Gross profit 

Operating expenses:

  Selling and marketing 

  Research and development 

  General and administrative 

  Amortization of intangible assets 

  Acquired in-process technology 

  Exit costs 

  Costs related to terminated acquisition 

  Merger costs 

Total operating expenses 

Operating income 

Other income (expense):

Investment income 

Interest expense 

  Foreign exchange gain (loss) 

  Other, net 

Total other income 

Income before income taxes 

Income taxes 

Net income 

Basic earnings per share 

Diluted earnings per share 

See accompanying notes to 
consolidated financial statements.

Diluted weighted average and equivalent shares outstanding 

Basic weighted average shares outstanding 

2003 

2002 

2001

$536,397 

$475,611 

$450,008

263,320 

244,864 

273,077 

230,747 

240,115

209,893

66,635 

31,759 

41,892 

1,640 

692 

1,232 

— 

9 

56,176 

29,210 

38,689 

1,494 

— 

— 

3,300 

73 

143,859 

128,942 

129,218 

101,805 

49,688

28,184

32,491

5,233

—

—

—

1,838

117,434

92,459

8,553 

10,004 

5,419

(154) 

(552) 

(1,073) 

6,774 

(319) 

347 

(954) 

9,078 

135,992 

110,883 

44,296 

39,288 

(231)

(896)

(612)

3,680

96,139

34,610

$   91,696 

$  71,595 

$  61,529

$         1.95 

$      1.54 

$      1.34

$         1.92 

$      1.53 

$      1.33

47,098 

47,663 

46,452 

46,870 

45,949

46,305

33

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
C O N S O L I D A T E D   S T A T E M E N T S   O F   C O M P R E H E N S I V E   I N C O M E

(In thousands)  
Year Ended December 31, 

Net income 

Other comprehensive income (loss): 

2003 

2002 

2001

$91,696 

$71,595 

$61,529

See accompanying notes to 
consolidated financial statements.

  Foreign currency translation adjustment 

4,110 

  Changes in unrealized gain/loss on hedging transactions, net of income taxes 

(999) 

2,968 

— 

(977)

—

  Changes in unrealized holding gains/loss on investments, net of income taxes 

346 

(1,603) 

3,000

Comprehensive income 

$95,153 

$72,960 

$63,552

34

 
 
 
 
 
 
 
C O N S O L I D A T E D   S T A T E M E N T S   O F   S T O C K H O L D E R S ’   E Q U I T Y

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

(Dollars in thousands) 

Balance at December 31, 2000 

Conversion of 612,342 shares of Class B Common Stock

to 612,342 shares of Class A Common Stock 

Reissuance of 444,585 treasury shares upon exercise of stock options 

  and purchases under stock purchase plan 

Tax benefit resulting from exercise of options 

Loss on put options 

Net income 

Unrealized holding gain on investments (net of income taxes)  

Foreign currency translation adjustment 

Balance at December 31, 2001 

Conversion of 2,462,584 shares of Class B Common Stock

to 2,462,584 shares of Class A Common Stock 

Reissuance of 575,976 treasury shares upon exercise of stock options 

  and purchases under stock purchase plan 

Tax benefit resulting from exercise of options 

Net income 

Unrealized holding loss on investments (net of income taxes)  

Foreign currency translation adjustment 

Balance at December 31, 2002 

Conversion of 5,829,075 shares of Class B Common Stock

to 5,829,075 shares of Class A Common Stock 

Reissuance of 567,568 treasury shares upon exercise of stock options 

  and purchases under stock purchase plan 

Issuance of 82,431 common shares upon exercise of stock options 

  and purchases under stock purchase plan 

Payment for fractional shares in 3-for-2 stock split 

Tax benefit resulting from exercise of options 

Net income 

Unrealized holding gain on investments (net of income taxes)  

Unrealized holding loss on hedging transactions (net of income taxes)  

Foreign currency translation adjustment 

Balance at December 31, 2003 

Class A 
Common 
Stock 

$ 385 

Class B 
Common 
Stock 

Additional 
Paid-in 
Capital 

Retained 
Earnings 

$88 

$ 63,333 

$  361,026 

(6) 

— 

Treasury 
Stock 

$(50,128) 

— 

14,646 

— 

— 

— 

— 

— 

— 

— 

— 

— 

61,529 

— 

— 

— 

— 

— 

71,595 

— 

— 

— 

18,722 

— 

— 

— 

— 

Accumulated
Other
Comprehensive
Income
(Loss) 

Total

$(3,416) 

$  371,288

— 

— 

— 

— 

— 

3,000 

(977) 

(1,393) 

— 

— 

— 

— 

(1,603) 

2,968 

—

8,895

1,273

(1)

61,529

3,000

(977)

445,007

—

13,106

3,082

71,595

(1,603)

2,968

58,854 

422,555 

(35,482) 

(24) 

— 

— 

— 

— 

— 

— 

— 

82 

— 

— 

— 

— 

— 

58 

(5,751) 

1,273 

(1) 

— 

— 

— 

(5,616) 

3,082 

— 

— 

— 

56,320 

494,150 

(16,760) 

(28) 

534,155

(58) 

— 

— 

— 

— 

— 

— 

— 

— 

— 

(1,630) 

2,631 

(142) 

4,987 

— 

— 

— 

— 

— 

— 

— 

— 

— 

91,696 

— 

— 

— 

— 

16,760 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

346 

(999) 

4,110 

—

15,130

2,632

(142)

4,987

91,696

346

(999)

4,110

$474 

$ — 

$62,166 

$585,846 

    $          — 

$3,429 

$651,915

35

6 

— 

— 

— 

— 

— 

— 

391 

24 

— 

— 

— 

— 

— 

415 

58 

— 

1 

— 

— 

— 

— 

— 

— 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
C O N S O L I D A T E D   S T A T E M E N T S   O F   C A S H   F L O W S

(In thousands)  
Year Ended December 31, 

Cash flows from operating activities:

Net income 
 Adjustments to reconcile net income to net cash provided by 

(used in) operating activities:

  Depreciation and amortization 
  Tax benefit from exercise of options 
  Acquired in-process technology 
  Depreciation (appreciation) in market value of investments 

  and marketable securities 

  Write-down of long-term investment 
  Deferred income taxes 
  Changes in assets and liabilities, net of businesses acquired:

  Accounts receivable, net 

Inventories 
  Other assets 
  Accounts payable 
  Accrued liabilities 

Income taxes payable 
  Other operating activities 

Investments and marketable securities 

Net cash provided by (used in) operating activities 
Cash flows from investing activities:

  Purchases of property and equipment 
  Acquisition of Atlantek, Inc., net of cash acquired 
  Purchases of investments and marketable securities 
  Sales and maturities of investments and marketable securities 

Net cash used in investing activities 
Cash flows from financing activities:

  Proceeds from exercise of stock options and stock purchase plan purchases 
  Payments for obligation under capital lease 
  Other financing activities 

Net cash provided by financing activities  
Effect of exchange rate changes on cash 
Net increase (decrease) in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 
Supplemental disclosures of cash flow information:

Interest paid 
Income taxes paid 

Supplemental disclosures of non-cash transactions:

2003 

2002 

2001

$91,696 

$71,595 

$61,529

11,580 
4,987 
692 

— 
— 
(697) 

(5,141) 
(1,659) 
2,466 
(3,156) 
6,909 
(962) 
(2,196) 
— 
104,519 

(8,407) 
(13,680) 
(1,057,241) 
951,702 
(127,626) 

17,762 
(200) 
(142) 
17,420 
1,535 
(4,152) 
18,418 
$14,266 

12,259 
3,082 
— 

1,360 
193 
(616) 

(1,629) 
2,922 
3,969 
(939) 
2,607 
(896) 
1,241 
(108,498) 
(13,350) 

(8,481) 
— 
— 
— 
(8,481) 

13,106 
(117) 
— 
12,989 
932 
(7,910) 
26,328 
$18,418 

$      154 
38,779 

$      319 
33,840 

15,691
1,273
—

(1,209)
2,242
2,873

16,223
17,284
(7,895)
(9,424)
3,155
(6,792)
(1,928)
(78,874)
14,148

(9,613)
—
—
—
(9,613)

8,895
(103)
(1)
8,791
(774)
12,552
13,776
$26,328

$      231
38,604

6
—

36

See accompanying notes to 
consolidated financial statements.

  Conversion of Class B Common Stock to Class A Common Stock 
  Assets under capital lease obligation 

58 
— 

25 
333 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
N O T E S  to Consolidated Financial Statements 

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

Note 1 Description of Business

those securities that Zebra has the ability and intent to hold until maturity. All secu-

Zebra Technologies Corporation and its wholly-owned subsidiaries (Zebra) design, 

rities not included in trading or held-to-maturity are classified as available-for-sale.

manufacture, sell and support a broad range of direct thermal and thermal transfer 

bar code label and receipt printers, radio frequency identification printer/encoders, 

Trading and available-for-sale securities are recorded at fair value. Held-to-maturity 

card imaging printers, digital photo printers and related accessories and support 

securities are recorded at amortized cost, adjusted for the amortization or accre-

software. These products are used principally in automatic identification (auto ID), 

tion of discounts or premiums. Unrealized holding gains and losses on trading 

data collection and personal identification applications and are distributed world-

securities are included in earnings. Unrealized holding gains and losses, net of the 

wide through a network of resellers, distributors and end users representing a 

related tax effect, on available-for-sale securities are excluded from earnings and 

wide cross-section of industrial, service and government organizations.

are reported as a separate component of stockholders’ equity until realized. 

Note 2 Summary of Significant Accounting Policies

Inventories. Inventories are stated at the lower of cost or market, and cost is deter-

Principles of Consolidation. These consolidated financial statements were prepared 

mined by the first-in, first-out (FIFO) method. 

on a consolidated basis to include the accounts of Zebra and its wholly owned sub-

sidiaries. All significant inter-company accounts, transactions and unrealized profit 

Property and Equipment. Property and equipment is stated at cost. Depreciation 

were eliminated in consolidation.

and amortization is computed primarily using the straight-line method over the 

estimated useful lives of the various classes of property and equipment, which are 

Use of Estimates. These consolidated financial statements were prepared using 

30 years for buildings and range from 3 to 10 years for other property. Property 

estimates and assumptions that affect the reported amounts of assets and liabili-

and equipment held under capital leases is amortized using the straight-line 

ties and disclosure of contingent assets and liabilities as the date of the consoli-

method over the shorter of the lease term or estimated useful life of the asset.

dated financial statements and the reported amounts of revenues and expenses 

during the reporting period. Actual results could differ from those estimates.

Income Taxes. Zebra accounts for income taxes under the asset and liability 

method. Accordingly, deferred tax assets and liabilities are recognized for the 

Cash and Cash Equivalents. Cash consists primarily of deposits with banks. In addi-

future tax consequences attributable to differences between the financial state-

tion, Zebra considers highly liquid short-term investments with original maturities 

ment carrying amounts of existing assets and liabilities and their respective tax 

of less than seven days to be cash equivalents. 

bases. Deferred tax assets and liabilities are measured using enacted tax rates 

expected to apply to taxable income in the years in which those temporary differ-

Investments and Marketable Securities. Investments and marketable securities at 

ences are expected to be recovered or settled. The effect on deferred tax assets 

December 31, 2003, consisted of U.S. government securities, state and municipal 

and liabilities of a change in tax rates is recognized in income in the period that 

bonds, partnership interests and equity securities, which are held indirectly in 

includes the enactment date.

diversified funds actively managed by investment professionals. Zebra classifies 

its debt and marketable equity securities in one of three categories: trading, avail-

Intangible Assets. Goodwill represents the unamortized excess of the cost of 

able-for-sale or held-to-maturity. Trading securities are bought and held principally 

acquiring a business over the fair values of the net assets received at the date of 

for the purpose of selling them in the near term. Held-to-maturity securities are 

acquisition. Goodwill is no longer being amortized as required by SFAS No. 142, 

Goodwill and Other Intangible Assets. 

37

N O T E S  to Consolidated Financial Statements

Other intangible assets consist primarily of current technology and customer rela-

From time to time, Zebra will provide engineering and development services to 

tionships. These assets are recorded at cost and amortized on a straight-line basis 

third parties on a contract basis. Zebra does not guarantee the outcome of this 

over 5 to 8 years. Accumulated amortization for these other intangible assets was 

research and does not retain any obligation to repay third-party funding received 

$6,197,000 and $3,865,000 at December 31, 2003 and 2002, respectively.

for these contract services. Since these services are not part of our standard prod-

uct offering, we treat payments received under these arrangements as reductions 

Revenue Recognition. Revenue includes sales of hardware, supplies, software 

to research and development costs.

and services (including repair services, extended service contracts, and profes-

sional services). Product revenue is recognized when product has been shipped, 

Advertising. Advertising costs are expensed as incurred. Advertising expenses for 

risk of loss has passed to the purchaser, and Zebra has fulfilled all of its obliga-

the years ended December 31, 2003, 2002 and 2001 totaled $3,721,000, $3,965,000 

tions. We provide for an estimate of product returns and doubtful accounts based 

and $4,405,000, respectively.

on historical experience. Revenue related to extended warranty and service con-

tracts is recorded as deferred income and recognized over the life of the contract. 

Market Development Funds. Zebra makes market development funds available to 

Professional services revenue is recorded when performed. Revenue from multiple 

its resellers to support demand generation activity by the resellers. These funds 

element arrangements is allocated to the various elements based on the relative 

require the reseller to provide specific services or benefits to Zebra and sub-

fair value of the elements.

stantiate the fair value of such. Zebra reimburses resellers for agreed activities 

up to the fair value of the benefit received by Zebra. These payments are treated 

Zebra records payments to resellers of its product as reductions to revenue unless 

as marketing costs consistent with the requirements of EITF 01-9, Accounting 

these payments meet the requirements for operating expense treatment under EITF 

for Consideration Given by a Vendor to a Customer (Including a Reseller of the 

01-09 Accounting for Consideration Given by a Vendor to a Customer (Including a 

Vendor’s Products). Any payments to resellers that do not meet these require-

Reseller of the Vendor’s Products). See the market development funds accounting 

ments are recorded as reductions to revenue. 

policy for further details.

Revenue includes all customer billings for shipping and handling charges. The 

defects in material and workmanship. A provision for warranty expense is 

related costs of shipping and handling revenue are recorded as cost of goods sold.

recorded at the time of shipment and adjusted quarterly based on historical war-

ranty experience. The following is a summary of Zebra’s accrued warranty obliga-

Research and Development Costs. Research and development costs are expensed 

tion during the years ended December 31, 2003 and 2002.

Warranty. Zebra provides warranty coverage of up to one year on printers against 

as incurred. These costs include:

(cid:127) Salaries, benefits, and other R&D personnel related costs

(cid:127) Consulting and other outside services used in the R&D process

(cid:127) Engineering supplies

(cid:127) Engineering related information systems costs

(cid:127) Allocation of building and related costs

Accrued warranty – beginning balance 

Add:  warranty expense 

Deduct:  warranty payments 

Accrued warranty – ending balance 

2003 

$1,675 

  3,095 

3,419 

$1,351 

2002 

$1,021 

  3,080 

2,426 

$1,675 

38

 
 
 
 
 
 
Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

Fair Value of Financial instruments. Zebra estimates the fair value of its financial 

Deferred Compensation Plan. Zebra has a deferred compensation plan that per-

instruments as follows:

Instrument 

Method for determining fair value

Cash, cash equivalents, accounts  
receivable, accounts payable and 
accrued liabilities

Cost, which approximates fair value due to the 
short-term nature of these instruments

mits management and highly compensated employees to defer portions of their 

compensation. Zebra immediately pays deferred amounts into a Rabbi Trust, and 

plan participants select a method of investing these funds. Zebra accrues the cur-

rent balance of the deferred compensation obligation in other long-term liabilities. 

As of December 31, 2003, Zebra’s deferred compensation liability was $2,401,000. 

Investments and marketable securities  Market quotes from independent pricing services

Zebra purchases life insurance policies to fund the ultimate payment of the 

Foreign currency forward contracts  

Foreign currency option contracts 

Estimated using market quoted rates for foreign
currency at the balance sheet date

Estimated using market quoted rates for foreign
currency at the balance sheet date and application
of such rates subject to the option terms

Life insurance policies 

Cash surrender value

deferred compensation. These polices are valued at the cash surrender value and 

included in investments and marketable securities.

Foreign Currency Translation. The consolidated balance sheets of Zebra’s foreign 

subsidiaries are translated into U.S. dollars using the year-end exchange rate, and 

statement of earnings items are translated using the average exchange rate for the 

Stock-based Compensation. At December 31, 2003, Zebra has three stock-based 

year. The resulting translation gains or losses are recorded in stockholders’ equity 

compensation plans, which are described more fully in Note 3. Zebra accounts for 

as a cumulative translation adjustment, which is a component of accumulated 

those plans under the recognition and measurement principles of APB Opinion No. 25, 

other comprehensive income.

Accounting for Stock Issued to Employees, and related Interpretations. No stock-based 

compensation cost is reflected in net income, as all options granted under those plans 

Capitalized Software. Zebra’s investment in software development consists primar-

had an exercise price equal to the market value of the underlying common stock on 

ily of enhancements to its existing E-commerce web-based application, which will 

the date of grant. The following table illustrates the effect on net income and earnings 

include the automation of current business activities. Specifically, the activities 

per share if Zebra had applied the fair value recognition provisions of SFAS No. 123, 

include the processing of customer orders; the acknowledgement of customer 

Accounting for Stock-based Compensation, to stock-based compensation.

orders and delivery; and the financial invoicing for all of Zebra’s products and will 

aid in enabling Zebra to create new business efficiencies.

Year Ended December 31, 

Net income, as reported 

2003 

$91,696 

2002 

$71,595 

2001

$61,529

Deduct: Total stock-based employee 

  compensation expense determined 

  under fair value method for all awards, 

  net of related tax effects 

Pro forma net income 

Basic earnings per share: 

  As reported 

  Pro forma 

Diluted earnings per share: 

  As reported 

  Pro forma 

(5,374) 

$86,322 

(5,102) 

$66,493 

$      1.95 

1.83 

$      1.92 

1.81 

$     1.54 

1.43 

$     1.53 

1.42 

(3,558)

$57,971

$    1.34

1.26

$   1.33

1.25

Costs associated with the planning and design phases of web-based development, 

including coding and testing activities necessary to establish technological feasi-

bility of the functionality of the website, are charged to research and development 

as incurred. Once technological feasibility has been determined, costs incurred 

in the construction phase of software development including coding, testing, and 

product quality assurance are capitalized. 

Acquisition Costs. Zebra periodically invests in potential acquisitions. Any external 

costs incurred are recorded as prepaid expenses until such time as Zebra either com-

pletes the transaction or abandons the transaction. If the transaction is completed, the 

costs are treated as part of the cost of the acquisition. If the transaction is abandoned, 

39

 
 
 
 
 
 
 
N O T E S  to Consolidated Financial Statements

the costs are expensed during the period in which it is abandoned. During 2002, oper-

entered into or modified after June 30, 2003, and had no impact on Zebra’s finan-

ating expenses included $3,300,000 of costs related to such an abandonment.

cial position or results of operations.

Impairment of Long-Lived Assets and Long-Lived Assets to be Disposed of. Zebra 

In May 2003, the FASB issued SFAS No. 150, Accounting for Certain Financial 

accounts for long-lived assets in accordance with the provisions of SFAS No. 144, 

Instruments with Characteristics of both Liabilities and Equity. SFAS No. 150 sets 

Accounting for the Impairment or Disposal of Long-Lived Assets. The statement 

standards for classification and measurement by an issuer of financial instruments 

requires that long-lived assets and certain identifiable intangibles be reviewed for 

with characteristics of both liabilities and equity. It requires treating these instru-

impairment whenever events or changes in circumstances indicate that the car-

ments as a liability (or an asset in some circumstances) because the financial 

rying amount of an asset may not be recoverable. Recoverability of assets to be 

instrument is an obligation of the issuer. Zebra has issued no financial instruments 

held and used is measured by a comparison of the carrying amount of an asset to 

with these characteristics, and therefore, SFAS No. 150 had no effect on our finan-

the sum of the undiscounted cash flows expected to result from the use and the 

cial statements.

eventual disposition of the asset. If such assets are considered to be impaired, the 

impairment to be recognized is measured by the amount by which the carrying 

Note 3 Stock Based Compensation

amount of the assets exceeds the fair value of the assets. Assets to be disposed of 

As of December 31, 2003, Zebra has three active stock option and stock purchase 

are reported at the lower of the carrying amount or fair value less costs to sell. 

plans, which are described below. 

Recently Issued Accounting Pronouncements. In January 2003, the FASB issued FIN 

The Board of Directors adopted the 1997 Stock Option Plan, effective February 

46, Consolidation of Variable Interest Entities. FIN 46 requires us to consolidate a 

11, 1997, and 6,375,000 shares of Class A Common Stock were reserved for issu-

variable interest entity (VIE) if we have a majority of the risks, rewards or both of 

ance under the plan. The 1997 Stock Option Plan is a flexible plan that provides 

that entity. FIN 46 will be effective for most VIEs beginning in the fourth quarter of 

the committee that administers the Plan broad discretion to fashion the terms of 

2003. Zebra has no investments in variable interest entities; therefore, FIN 46 has 

the awards to provide eligible participants with stock-based incentives, including: 

no effect on our financial statements.

(i) nonqualified and incentive stock options for the purchase of Zebra’s Class A 

Common Stock and (ii) dividend equivalents. The persons eligible to participate in 

In December 2002, the FASB issued SFAS No. 148, Accounting for Stock-Based 

the 1997 Stock Option Plan are directors, officers, and employees of Zebra or any 

Compensation - Transition and Disclosure, amending SFAS No. 123, Accounting for 

subsidiary of Zebra who, in the opinion of the committee administering the plan, 

Stock-Based Compensation, to provide alternative transition methods for an entity 

are in a position to make contributions to the growth, management, protection and 

that voluntarily changes to the fair value based method of accounting for stock-based 

success of Zebra or its subsidiaries. As of December 31, 2003, 1,906,126 shares 

employee compensation. Zebra does not currently intend to make this change.

were available under the plan. 

In April 2003, the FASB issued SFAS No. 149, Amendment of Statement 133 on 

The options granted under the 1997 Stock Option Plan have an exercise price equal 

Derivative Instruments and Hedging Activities. SFAS No. 149 clarifies when a con-

to the closing market price of Zebra’s stock on the date of grant. The options gener-

tract with an initial net investment meets the characteristics of a derivative and 

ally vest over two- to five-year periods and have a legal life of ten years from the 

when a derivative contains a financing component that warrants special reporting 

date of grant. The Compensation Committee of the Board of Directors administers 

in the statements of cash flows. SFAS No. 149 is generally effective for contracts 

the plan. 

40

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

Zebra’s Board of Directors adopted the 1997 Director Plan, effective February 11, 

Zebra’s Board of Directors adopted the 2002 Director Plan, effective February 1, 

1997. The 1997 Director Plan provides for the issuance of options to purchase up to 

2002. The 2002 Director Plan provides for the issuance of options to purchase up 

115,500 shares of Class A Common Stock, which shares are reserved and available 

to 240,000 shares of Class A Common Stock, which shares are reserved and avail-

for purchase upon the exercise of options granted under the 1997 Director Plan. 

able for purchase upon the exercise of options granted under the 2002 Director 

Only directors who are not employees or officers of Zebra are eligible to participate 

Plan. Only directors who are not employees or officers of Zebra are eligible to 

in the 1997 Director Plan. Under the 1997 Director Plan, each non-employee direc-

participate in the 2002 Director Plan. Under the 2002 Director Plan, each non-

tor was granted, on the effective date of the plan, an option to purchase 22,500 

employee director was granted, on the effective date of the plan, an option to pur-

shares of Class A Common Stock, and each non-employee director subsequently 

chase 30,000 shares of Class A Common Stock, and each non-employee director 

elected to the Board will be granted an option to purchase shares of Class A 

subsequently elected to the Board will be granted an option to purchase shares of 

Common Stock on the date of his or her election. Options granted under the 1997 

Class A Common Stock on the date of his or her election or appointment. Options 

Director Plan provide for the purchase of Class A Common Stock at a price equal to 

granted under the 2002 Director Plan provide for the purchase of Class A Common 

the fair market value on the date of grant. If there are not sufficient shares remain-

Stock at a price equal to the fair market value on the date of grant. If there are not 

ing and available to all non-employee directors eligible for an automatic grant at 

sufficient shares remaining and available to all non-employee directors eligible for 

the time at which an automatic grant would otherwise be made, then each eligible 

an automatic grant at the time at which an automatic grant would otherwise be 

non-employee director shall receive an option to purchase a pro rata number of 

made, then each eligible non-employee director shall receive an option to purchase 

shares. Unless otherwise provided in an option agreement, options granted under 

a pro rata number of shares. As of December 31, 2003, 125,288 shares were avail-

the 1997 Director Plan shall become exercisable in five equal increments begin-

able under the plan. Unless otherwise provided in an option agreement, options 

ning on the date of the grant and on each of the first four anniversaries thereof. 

granted under the 2002 Director Plan shall become exercisable in five equal incre-

All options expire on the earlier of (a) ten years following the grant date or (b) the 

ments beginning on the date of the grant and on each of the first four anniversaries 

second anniversary of the termination of the non-employee director’s directorship 

thereof. All options expire on the earlier of (a) ten years following the grant date, 

for any reason other than due to death or disability (as defined in the 1997 Director 

(b) the first anniversary of the termination of the non-employee director’s director-

Plan). A total of 78,750 shares were issued under this plan, which was terminated 

ship for any reason other than those listed in clause (c) below, or (c) the termina-

February 1, 2002. At December 31, 2003, 7,500 options issued under the 1997 

tion of the non-employee director’s directorship by Zebra’s stockholders for cause, 

Director Plan remained outstanding and unexercised.

or resignation for cause, in each case as defined in the option agreement.

The Board of Directors and stockholders adopted the 2001 Stock Purchase Plan and 

For purposes of calculating the compensation cost consistent with SFAS No. 123, 

reserved 750,000 shares of Class A Common Stock for issuance under the plan. 

the fair value of each stock option grant is estimated on the date of grant using 

Under this plan, employees who work a minimum of 20 hours per week may elect 

the Black-Scholes option-pricing model. The following table shows the weighted-

to withhold up to 10% of their cash compensation through regular payroll deduc-

average assumptions used for stock option grants as well as the fair value of the 

tions to purchase shares of Class A Common Stock from Zebra over a period not 

options granted based on those assumptions:

to exceed 12 months at a purchase price per share equal to the lesser of: (1) 85% 

of the fair market value of the shares as of the date of the grant, or (2) 85% of the 

fair market value of the shares as of the date of purchase. As of December 31, 2003, 

156,786 shares have been purchased under the plan.

41

N O T E S  to Consolidated Financial Statements

Expected dividend yield 

Volatility 

Risk free interest rate 

2003 

0% 

53% 

3.29% 

2002 

0% 

53% 

4.55% 

2001

0%

59%

4.38%

Expected weighted-average life 

Six years 

Six years 

Five years

Fair value of options granted 

$11,490,000 

$19,676,000 

$6,670,000

Weighted-average grant date fair 

  value of options granted 

$21.00 

$18.25 

$15.47

The fair value of the employees’ purchase rights pursuant to the Stock Purchase 

Plan are estimated using the Black-Scholes option-pricing model with the following 

weighted-average assumptions used for purchase rights granted. Expected lives of 

three months to one year have been used along with these assumptions.

Fair market value 

Option price 

Expected dividend yield 

Expected volatility 

Risk free interest rate 

2003 

$44.17 

$37.54 

0% 

27% 

1.26% 

2002 

$51.14 

$43.47 

0% 

40% 

2.17% 

2001

$38.18

$32.45

0%

54%

4.38%

Stock option activity for the years ended December 31, 2003, 2002, and 2001 was 

as follows:

Fixed Options 

Outstanding at

2003 

2002 

2001

Weighted- 
Average 
Exercise 
Price 

Shares 

Weighted- 
Average 
Exercise 
Price 

Weighted 
Average 
Exercise 
Price

Shares 

Shares 

  beginning of year  2,492,320  $ 29.00 

2,120,089 

$ 25.58 

2,230,931  $ 24.05

Granted 

Exercised 

Canceled 

Outstanding at

547,075 

(595,847) 

(356,342) 

39.47 

25.80 

32.88 

1,078,125 

(513,011) 

(192,883) 

32.68 

21.39 

32.24 

431,250 

27.66

(371,760) 

18.92

(170,332) 

25.34

  end of year 

2,087,206 

32.00 

2,492,320 

29.00 

2,120,089 

25.58

Options exercisable 

  at end of year 

466,355 

26.45 

577,040 

23.24 

716,013 

20.81

42

The following table summarizes information about fixed stock options outstanding 

at December 31, 2003:

Options Outstanding 

Range of 
Exercise Prices 

$16.11-$27.25 

$28.75-$31.96 

$32.43 

$33.79-$37.84 

$40.42-$58.91 

Number 
of Shares 

600,739 

98,692 

664,567 

446,459 

276,749 

2,087,206 

Weighted-
Average 
Remaining 
Contractual 
Life 

5.77 years 

6.72 years 

8.11 years 

9.03 years 

6.83 years 

Weighted- 
Average 
Exercise 
Price 

$22.29 

$31.37 

$32.43 

$37.69 

$43.06 

Options Exercisable

Weighted- 
Average
 Exercise
Price

$19.95

$31.59

$32.43

—

Number 
of Shares 

283,109 

25,521 

 72,073 

— 

85,652 

$41.36

466,355 

Note 4 Business Combinations

Atlantek, Inc. On November 17, 2003, Zebra acquired Atlantek, Inc. (Atlantek), by 

acquiring all of the outstanding stock of Atlantek for approximately $13,680,000 

in cash. Located in Wakefield, Rhode Island, Atlantek had been a privately held 

company. Atlantek designs and manufactures thermal digital printers. Additional 

payments are contingent upon future revenue of specific products for a two-year 

period, the amount for which cannot be reasonably estimated at this time. The con-

solidated statements of earnings reflect the results of operations of Atlantek since 

the effective date of the acquisition. The pro forma impact of this acquisition was 

not significant.

The following table (in thousands) summarizes the estimated fair values of the 

assets acquired and liabilities assumed at the date of acquisition. We are still 

finalizing our valuations of certain intangible assets; thus, the allocation of the 

purchase price is subject to refinement. We expect this valuation to be completed 

during the first quarter of 2004. Additionally, when the contingent purchase price 

payments discussed above are finalized, these amounts will be added to goodwill.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Current assets 

Property and equipment 

Intangible assets 

Goodwill 

Total assets acquired 

Current liabilities 

Long-term deferred income taxes 

Long-term debt 

Total liabilities assumed 

Net assets acquired 

The purchase price has been allocated to identifiable tangible assets and intangible 

assets acquired and liabilities assumed based on their estimated fair values. Of 

the $7,808,000 of acquired intangible assets, $692,000 was assigned to in-process 

technology assets that were written-off at the date of the acquisition in accordance 

with FASB Interpretation No. 4, Applicability of FASB Statement No. 2 to Business 

Combinations for by the Purchase Method. The write-off of in-process technology 

is stated separately in the operating expense section of the consolidated state-

ments of earnings. The remaining $7,116,000 of acquired intangible assets consist 

of current technology of $4,613,000 with useful lives from 5 to 6 years and cus-

tomer relationships of $2,503,000 with a useful life of 8 years. The goodwill is not 

deductible for tax purposes.

Acquisition Termination Costs and Sale of Investment. In the first quarter of 2002, 

Zebra terminated the acquisition agreement and tender offer in which Zebra would 

acquire all outstanding shares of common stock (including associated rights to pur-

chase preferred stock) of Fargo Electronics, Inc. for $7.25 per share in cash. In con-

nection with the termination, Zebra recorded $3,300,000 in expenses for capitalized 

acquisition costs and other acquisition costs that would otherwise have been capi-

talized. Also during the quarter ended March 30, 2002, Zebra sold its investment in 

common stock of Fargo and realized a pre-tax gain of $1,953,000, which is included 

in investment income.

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

At November 17, 2003

Note 5 Stockholders’ Equity

Share count and par value data related to stockholders’ equity are as follows:

$3,887

670

7,808

6,695

19,060

(2,369)

(2,825)

(186)

(5,380)

$13,680

  Shares authorized 

December 31, 

Preferred Stock

  Par value per share 

  Shares authorized 

  Shares outstanding 

Common Stock—Class A

  Par value per share 

  Shares issued 

  Shares outstanding 

Common Stock—Class B

  Par value per share 

  Shares authorized 

  Shares issued 

  Shares outstanding 

Treasury Stock

  Shares held 

2003 

2002

$0.01 

$0.01

10,000,000 

10,000,000

— 

—

$0.01 

$0.01

78,358,189 

50,000,000

47,399,302 

47,399,302 

41,490,699

40,923,130

$0.01 

$0.01

—

—

—

— 

28,358,189

5,829,075

5,829,075

567,568

Zebra’s Certificate of Incorporation provides that if the outstanding shares of Zebra 

Class B common stock cease to represent at least 10% of the aggregate number of 

shares of Zebra common stock then outstanding, each share of Zebra Class B com-

mon stock shall automatically convert into one share of Zebra Class A common 

stock. Class B common stock entitles the holder to ten votes per share while Class 

A common stock entitles the holder to one vote per share, on each matter submit-

ted to a vote of Zebra’s stockholders. Class B shares fell below 10% of the out-

standing shares on July 1, 2003, and the required automatic conversion occurred at 

that time. Upon conversion of the Class B common stock, the number of authorized 

shares of Class A common stock increased to 78,358,189, and the number of autho-

rized shares of Class B common stock decreased to zero. 

43

 
 
 
 
N O T E S  to Consolidated Financial Statements

On July 24, 2003, the Board of Directors authorized a fifty percent (50%) stock 

Note 6 Earnings Per Share  

dividend on each issued share of Class A common stock, payable before the close 

For the years ended December 31, 2003, 2002, and 2001, earnings per share were 

of business on August 21, 2003, to holders of record at the close of business on 

computed as follows (in thousands, except per-share amounts):

August 7, 2003. All share counts and per-share amounts were restated to reflect 

this stock dividend.

Stockholder Rights Agreement. Zebra’s Board of Directors adopted a Stockholder 

Rights Agreement under which stock purchase rights were paid by dividend to 

stockholders of record on March 15, 2002 at the rate of one Class A Right for each 

outstanding share of Class A Common Stock. Each Class A Right, other than those 

Year Ended December 31, 

Basic earnings per share: 

Net income 

2003 

2002 

2001

$91,696 

$71,595 

Weighted average common shares outstanding 

47,098 

46,452 

Per share amount 

Diluted earnings per share: 

Net income 

$     1.95 

$    1.54 

$91,696 

$71,595 

$61,529

45,949

$    1.34

$61,529

45,949

356

held by the acquiring person, entitles the registered holder to purchase one ten-

Weighted average common shares outstanding 

47,098 

46,452 

thousandth of a share of Series A Junior Participating Preferred Stock, par value 

Add: Effect of dilutive securities – stock options 

565 

418 

$0.01 per share, at a price of $300 per one ten-thousandth of Class A Preferred 

Diluted weighted average and equivalent

Share after the distribution date. The distribution date is 10 days after the date on 

which any person or group announces that it has acquired 15% or more of Zebra’s 

outstanding common stock or 10 days (or a later date as determined by the Board 

of Directors) after the date on which any person or group announces or com-

mences a tender offer that would result in the person or group becoming an owner 

of 15% or more of the outstanding common stock.

  shares outstanding 

Per share amount 

47,663 

46,870 

46,305

$     1.92  

$    1.53  

$    1.33 

The potentially dilutive securities, which were excluded from the earnings per 

share calculation, consisted of stock options for which the exercise price was 

greater than the average market price of the Class A Common Stock. For the years 

ended December 31, the shares amounted to 52,712 in 2003, 194,875 in 2002, and 

The Rights will expire on March 14, 2012 unless that date has been extended by the 

436,325 in 2001. 

Board of Directors or unless the Rights are redeemed or terminated earlier. A com-

mittee of Zebra’s independent directors will review the Rights Plan at least every 

Note 7 Investments and Marketable Securities

three years and decide whether it should continue or be revoked. Zebra generally 

During the first quarter of 2003, we changed the classification of certain invest-

may amend the Rights Plan or redeem the Rights at $0.001 per Right at any time 

ments and marketable securities from the trading category to the available-for-sale 

prior to the time a person or group has acquired at least 15% of the outstanding 

category. We made this change because we are no longer buying securities with 

common stock.

44

the intent to sell them in the near term. We account for these investments under 

the rules in SFAS No. 115, Accounting for Certain Investments in Debt and Equity 

Securities. 

SFAS No. 115 requires that changes in the market value of available-for-sale securi-

ties are reflected in the accumulated other comprehensive income section of stock-

holders’ equity in the balance sheet, until disposed of. Once these securities are 

disposed of, either by sale or maturity, the accumulated changes in market value 

are transferred to investment income.

 
 
 
 
Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

Changes in market value of trading securities are recorded in investment income as 

Unrealized gains and losses on investment securities are included in these financial 

they occur, and the related cash flow statement includes changes in the balances of 

statements as follows (in thousands):

trading securities as operating cash flows. 

Year Ended December 31, 

2003 

2002

The amortized cost, gross unrealized holding gains, gross unrealized holding losses 

and aggregate fair value of investment securities at December 31, 2003, were as 

follows (in thousands):  

Unrealized gains (losses) on available-for-sale 
  securities, recorded net of tax, in accumulated 
  other comprehensive income 

Unrealized gains (losses) on trading securities 

$346 

$(1,603)

Available-for-sale:
  U.S. government and agency securities 

State and municipal bonds 
Equity securities (included in other assets) 
Equity securities 
Corporate bonds 
Partnership interests 

Trading securities: 

  Other 

Gross 

Gross

Unrealized  Unrealized 

Amortized 
Cost 

Holding 
Gains 

Holding 
 Losses 

Fair
Value

$187,988 
197,574  
299 
3,325 
19,900 
18,652 

427,738 

$   207 
464 
— 
— 
100 
639 

1,410 

$(696) 
(224) 
(28) 
— 
— 
— 

$187,499
197,814
271
3,325
20,000
19,291

(948) 

428,200

7,709 

88 

(28) 

7,769

$435,447 

$1,498 

$(976) 

$435,969

The amortized cost, gross unrealized holding gains, gross unrealized holding losses 

and aggregate fair value of investment securities at December 31, 2002, were as 

in investment income 

$  60 

$(1,360)

As of December 31, 2003, 29 investments in government securities with market val-

ues aggregating $91,406,000 were less than amortized cost. In addition, 23 invest-

ments in state and municipal bonds with market values aggregating $30,187,000 

were less than amortized cost. These lower market values are caused by short-

term fluctuations in interest rates and are not a reflection of the credit worthiness 

of the issuer. The market value of these securities has been below amortized cost 

for less than twelve months.

Zebra is a limited partner in two non-registered partnerships. The partnerships 

seek to provide returns to its partners by making strategic investments in a diversi-

fied portfolio of investment funds. Zebra’s investment as a limited partner allows it 

to have liability protection limited to the amount of its investments in the funds. 

The contractual maturities of debt securities at December 31, 2003, were as follows 

follows (in thousands):

Available-for-sale (included in other assets): 

Equity securities 
Trading securities: 

U.S. government and agency securities  
State and municipal bonds 

  Corporate bonds 
  Partnership interests 
  Other 

Gross 

Gross

Unrealized  Unrealized 

Amortized 
Cost 

Holding 
Gains 

Holding 
 Losses 

Fair
Value

$        365 

$      — 

$      (42) 

$       323

(in thousands):  

Due within one year 

Due after one year through five years 

Due after five years 

Fair Value

$178,778

180,638

53,666

$413,082

96,195 
174,508  
34,316 
15,676 
7,607 

328,302 

207 
275 
149 
3,139 
28 

3,798 

(152) 
(1,565) 
(196) 
(12) 
(16) 

96,250
173,218
34,269
18,803
7,619

$328,667 

$3,798 

$(1,983)  $330,482

Realized gains (losses) 

(1,941) 

330,159

Proceeds 

Using the specific identification method, the proceeds and realized gains on the 

sales of available-for-sale securities were as follows (in thousands): 

2003 

$338,557 

$        250 

2002 

$3,499 

$1,760 

2001

$       —

$(2,242)

45

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
N O T E S  to Consolidated Financial Statements

The realized gain of $1,760,000 in 2002 includes a gain on the sale of an available-

Note 9 Inventories

for-sale stock offset by an additional write-down of an available-for-sale security 

The components of inventories, net of allowances, are as follows (in thousands):

whose decline in value was determined to be other than temporary. The realized 

loss of $2,242,000 in 2001 is the result of a write-down of an available-for-sale 

security whose decline in value was determined to be other than temporary. 

Note 8 Related-Party Transactions

Unique Building Corporation (Unique), an entity controlled by certain officers 

and stockholders of Zebra, leases a facility and equipment to Zebra under a lease 

described in Note 15. Management believes that the lease payments are substan-

tially consistent with amounts that could have been negotiated with third parties 

on an arm’s-length basis and represent conditions at the time of the negotiations.

Lease payments related to the leases, and recorded as a component of all func-

tional areas, were included in the consolidated financial statements as follows 

(in thousands):

2003 

2002 

2001 

Unique Operating Lease Payments

$2,198

2,085

2,085

Future minimum lease payments related to this lease as of December 31, 2003, are 

as follows (in thousands):

2004 

2005 

2006 

2007 

2008 

Thereafter 

Total minimum lease payments 

46

Operating Leases

$  2,284

2,336

2,336

2,336

2,380

14,962

$26,634

December 31, 

Raw material 

Work in process 

Finished goods 

Total inventories 

2003 

$29,127 

645 

13,009 

$42,781 

2002

$21,404

1,104

15,558

$38,066

Note 10 Property and Equipment

Property and equipment, which includes assets under capital leases, is comprised 

of the following (in thousands):

December 31, 

Buildings 
Land 
Machinery, equipment and tooling 
Machinery and equipment under capital leases 
Furniture and office equipment 
Computers and software 
Automobiles 
Leasehold improvements 
Projects in progress 

Less accumulated depreciation and amortization 

Net property and equipment 

2003 

$  11,911 
1,910 
43,674 
1,482 
6,415 
37,486 
128 
4,878 
2,473 

110,357 
(71,071) 

$ 39,286 

2002

$  11,499
1,910
38,941
2,757
6,164
33,899
153
4,012
1,274

100,609
(61,147)

$ 39,462

Amortization of capitalized software was $2,132,000 in 2003, $2,042,000 in 2002, 

and $1,834,000 in 2001. 

Note 11 Income Taxes

The geographical sources of earnings before income taxes were as follows 

(in thousands):

Year Ended December 31, 

United States 

Outside United States 

Total 

2003 

$132,056 

3,936 

$135,992 

2002 

$101,454 

9,429 

$110,883 

2001

$90,272

5,867

$96,139

 
 
Zebra does not provide for deferred income taxes on undistributed earnings of for-

Beginning in 1998, we were involved in a series of tax disputes with the State of 

eign subsidiaries, which totaled approximately $22,500,000 at December 31, 2003 

Illinois covering our Illinois income taxes from 1993 through 2000. Throughout the 

and $11,600,000 at December 31, 2002. Should such earnings be remitted to Zebra, 

dispute, we regularly reviewed and updated our reserves based on our estimate 

foreign tax credits would be available to substantially offset the U.S. income taxes 

of the final outcome that would be achieved. During the fourth quarter of 2003, we 

due upon repatriation. 

reached a settlement with the State of Illinois in the amount of $7,000,000, cover-

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

The provision for income taxes consists of the following (in thousands):

Year Ended December 31, 

2003 

2002 

2001

ing all disputed issues for 1993 through 2000.

As a result of the settlement, we recorded a reduction to income tax expense for 

the amount our reserves exceeded that settlement, or $1,342,000, during the fourth 

Current: 

  Federal 

  State 

  Foreign 

Deferred: 

  Federal 

  State 

  Foreign 

Total 

$38,954 

$30,660 

$25,998

quarter of 2003. In addition, we received interest of $306,000 on the protest funds 

3,723 

2,561 

(261) 

(35) 

(646) 

5,247 

3,254 

296 

40 

(209) 

5,319

2,107

1,132

152

(98)

we had on deposit with the State of Illinois. This interest was recorded as interest 

income during the fourth quarter of 2003.

Tax effects of temporary differences that give rise to deferred tax assets and liabili-

ties are as follows (in thousands):

$44,296 

$39,288 

$34,610

December 31, 

2003 

2002

The provision for income taxes differs from the amount computed by applying the 

U.S. statutory Federal income tax rate of 35%. The reconciliation of statutory and 

effective income taxes is presented below (in thousands):

Year Ended December 31, 

2003 

Provision computed at statutory rate 

$47,597 

State income tax (net of Federal tax benefit) 

2,952 

Federal tax benefit of state tax settlement 

(2,450) 

Tax-exempt interest and dividend income 

(1,674) 

Tax benefit of exempt foreign trade income 

(1,488) 

Research & experimental credit study 

Other 

(1,959) 

1,318 

2002 

$38,809 

3,634 

— 

(2,422) 

(1,575) 

— 

842 

2001

$33,649

3,556

—

(1,524)

(1,438)

—

367

Provision for income taxes 

$44,296 

$39,288 

$34,610

Deferred income taxes reflect the impact of temporary differences between the 

amounts of assets and liabilities for financial reporting purposes and such amounts 

as measured by tax laws. Based on management’s assessment, it is more likely than 

not that the deferred tax assets will be realized through future taxable earnings.

Deferred tax assets: 

  Deferred rent-building 

  Capital equipment lease 

  Accrued vacation 

  Deferred compensation 

Inventory items 

  Allowance for doubtful accounts 

  Other accruals 

  Acquisition related items 

  Unrealized loss on securities 

Total deferred tax assets 

Deferred tax liabilities: 

  Unrealized gain on securities 

  Depreciation and amortization 

Total deferred tax liabilities 

Net deferred tax asset 

$   205 

$   165

88 

643 

1,099 

2,848 

235 

3,407 

1,886 

168 

10,579 

 (11) 

(6,784) 

(6,795) 

$ 3,784 

114

647

—

2,008

19

3,424

2,114

189

8,680

—

(2,851)

(2,851)

$ 5,829

47

 
 
 
 
 
 
 
N O T E S  to Consolidated Financial Statements

Note 12 Goodwill and Other Intangible Asset Data

We evaluate the impairment of long-lived assets whenever events or changes in 

During the first quarter of 2002, we implemented SFAS No. 142, Goodwill and 

circumstances indicate that the carrying value may not be recoverable. 

Other Intangible Assets, which replaces the requirements to amortize intangible 

assets with indefinite lives and goodwill with a requirement for an annual impair-

Factors considered that might trigger an impairment review consist of: 

ment test. SFAS No. 142 also set requirements for identifiable intangible assets. As 

(cid:127)  Significant underperformance relative to expected historical or projected future 

a result, during the first quarter of 2002 Zebra reclassified $21,720,000 of intangible 

operating results 

assets that did meet the established requirements for goodwill. 

(cid:127)  Significant changes in the manner of use of the acquired assets or the strategy 

Intangible asset data are as follows (in thousands):

December 31, 

2003 

2002

Gross 

Gross

Carrying  Accumulated  Carrying  Accumulated
Amount  Amortization  Amount  Amortization

Amortized intangible assets

  Current technology 

$12,033 

$(5,466) 

$   7,422 

$(3,866)

for the overall business 

(cid:127)  Significant negative industry or economic trends 

(cid:127)  Significant decline in Zebra’s stock price for a sustained period

(cid:127)  Significant decline in market capitalization relative to net book value 

If we believe that one or more of the above indicators of impairment have 

occurred, we measure impairment based on a projected discounted cash flow 

using a discount rate that incorporates the risk inherent in the cash flows. 

In-process research and development 

  Customer relationships 

Unamortized intangible assets

 692  

2,503 

(692)

(39)

  Goodwill 

$61,150 

Aggregate amortization expense

  For the year ended December 31, 2002 

  For the year ended December 31, 2003  $  1,640

Estimated amortization expense

  For the year ended December 31, 2004 

  For the year ended December 31, 2005 

  For the year ended December 31, 2006 

  For the year ended December 31, 2007 

  For the year ended December 31, 2008 

  For the year ended December 31, 2009 

  For the year ended December 31, 2010 

  For the year ended December 31, 2011 

2,551

1,674

1,086

1,086

1,083

965

313

273

$54,455

$  1,494

Operating income for 2001 includes $3,835,000 of amortization of goodwill and 

other intangible assets that are not included in 2002 and 2003 results, because of 

the implementation of SFAS No. 142. If adjusted for the impact of the implementa-

tion of SFAS No. 142 (i.e., if goodwill had not been amortized), net income, basic 

earnings per share, and diluted earnings per share would have been as follows:

Year Ended December 31,

Net income 

Basic earnings per share 

Diluted earnings per share 

2001

$63,983

$     1.39

$     1.38

Note 13 401(k) Savings and Profit Sharing Plans

Zebra has a Retirement Savings and Investment Plan (the 401(k) Plan), which is 

intended to qualify under Section 401(k) of the Internal Revenue Code. Qualified 

employees may participate in Zebra’s 401(k) Plan by contributing up to 15% of their 

gross earnings to the plan subject to certain Internal Revenue Service restrictions. 

Zebra matches each participant’s contribution of up to 6% of gross eligible earn-

ings at the rate of 50%. Zebra may contribute additional amounts to the 401(k) Plan 

at the discretion of the Board of Directors, subject to certain legal limits.

We test the impairment of identifiable intangibles and goodwill each year or when-

ever events or changes in circumstances indicate that the carrying value may not 

be recoverable. We completed our last assessment during June 2003.

48

 
 
 
 
 
 
 
 
Zebra has a discretionary profit-sharing plan for qualified employees, to which 

Hedging of Anticipated Sales

it contributed 2.4% of eligible payroll for 2003, 1.9% for 2002 and 1.9% for 2001. 

During the second quarter of 2003, we began a program to manage the exchange 

Participants are not permitted to make contributions under the profit-sharing plan. 

rate risk of anticipated euro denominated sales using forward contracts and desig-

Company contributions to these plans, which were charged to operations, approxi-

contracts are deferred in other comprehensive income until the contracts are set-

nated these contracts as cash flow hedges. Unrealized gains and losses on these 

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

mated the following (in thousands):

Year Ended December 31, 

401(k) 

Profit sharing 

Total 

2003 

$1,572 

1,544 

$3,116 

2002 

$1,452 

1,146 

$2,598 

2001

$1,374

1,178

$2,552

tled and the hedged sales are realized, at which time the deferred gains or losses 

will be reported as an increase or decrease to sales. Summary financial informa-

tion related to the cash flow hedges of future revenues follows (in thousands, 

except percentages):

December 31, 

Net unrealized gains (losses) deferred in other comprehensive income:

Note 14 Derivative Instruments

In the normal course of business, portions of Zebra’s operations are subject to 

fluctuations in currency values. We manage these risks using derivative financial 

  Gross 

  Tax benefit 

  Net 

instruments. 

Hedging of Net Assets

We use forward contracts and options to manage exposure related to our pound 

Net gain (loss) included in revenue for the following periods ended 

December 31, 2003:

  Three months  

  Year  

and euro denominated net assets. We record gains and losses on these contracts 

Notional balance of outstanding contracts: 

and options in income each quarter along with the translation gains and losses 

Hedge effectiveness 

2003

$ (1,537)

538

$    (999)

$    (150)

265

€30,420

100%

related to our net euro asset position, which would ordinarily offset each other. 

Summary financial information related to these activities follows (in thousands):

Year Ended December 31, 

2003 

2002 

2001

Change in gains (losses) from foreign 

  exchange derivatives 

$(3,756) 

Gain (loss) on net foreign currency assets         3,204 

  Net foreign exchange gain (loss) 

$   (552) 

$(2,579) 

2,926 

$    347 

$(1,642)

746

$   (896)

December 31, 

2003 

2002

Notional balance of outstanding contracts: 

  Pound 

  Euro 

£8,569 

€22,000  

£3,293 

€26,000  

Note 15 Commitments and Contingencies

Leases. In September 1989, Zebra entered into a lease agreement for its Vernon 

Hills facility and certain machinery, equipment, furniture and fixtures with Unique 

Building Corporation, a related party. The facility portion of the lease is the only 

remaining portion in existence as of December 31, 2003, and is treated as an operat-

ing lease. An amendment to the lease dated July 1997 added 59,150 square feet and 

extended the term of the existing lease through June 30, 2014. The lease agreement 

includes a modification to the base monthly rental, which goes into effect if the 

prescribed rent payment is less than the aggregate principal and interest payments 

required to be made by Unique under an Industrial Revenue Bond (IRB). 

49

 
N O T E S  to Consolidated Financial Statements

Minimum future obligations under non-cancelable operating leases and future mini-

On November 21, 2003, ZIH Corp. (ZIH) filed a Complaint in the United States 

mum capital lease payments as of December 31, 2003, are as follows (in thousands):

District Court for the District of Massachusetts against Paxar Corporation, alleg-

2004 

2005 

2006 

2007 

2008 

Thereafter 

Total minimum lease payments 

Less amount representing interest 

Present value of minimum payments 

Less current portion of obligation under capital lease  

Long-term portion of obligation under capital lease    

Operating 
Leases

$  4,248

3,669

3,477

3,260

3,226

19,102

$36,982

Capital 
Leases 

$190 

 190 

175 

34 

29 

87 

705 

(100) 

605 

(153) 

$452 

Rent expense for operating leases charged to operations for the years ended 

December 31, 2003, 2002, and 2001 was $5,591,000, $5,699,000, and $4,917,000, 

respectively. 

Letter of credit. In connection with the lease agreements described above, Zebra 

has guaranteed Unique’s full and prompt payment under Unique’s letter of credit 

agreement with a bank. The contingent liability of Zebra under this guaranty as of 

December 31, 2003, is $700,000, which is the limit of Zebra’s guaranty throughout 

the term of the IRB.

Legal proceedings. On April 23, 2003, Paxar Americas, Inc., (Paxar Americas) filed 

a patent infringement lawsuit in the United States District Court for the Southern 

District of Ohio against Zebra and certain of its subsidiaries. Paxar Americas’ 

Complaint alleges that certain of Zebra’s printer products infringe one or more of 

eight identified Paxar Americas patents, although not each product is accused of 

infringing each patent. Zebra has filed an Answer to Paxar Americas’ Complaint, 

denying Paxar Americas’ allegations of infringement and asserting several affirma-

tive defenses, including the invalidity of Paxar Americas’ asserted patent claims.

ing that Paxar Corporation printers infringe ZIH’s U.S. Patent Nos. 5,813,343 and 

5,860,753. Paxar Corporation answered ZIH’s Complaint, denying infringement and 

seeking a declaratory judgment that ZIH’s patents-in-suit are not infringed and are 

invalid and/or unenforceable. Paxar Corporation filed a motion to transfer ZIH’s 

Massachusetts suit to Ohio federal court. ZIH opposed Paxar Corporation’s motion 

to transfer, and the parties are awaiting the Court’s ruling on the transfer motion.

On November 25, 2003, Paxar Americas filed a Complaint against ZIH in the 

United States District Court for the Southern District of Ohio, seeking a declara-

tory judgment that the patents asserted by ZIH in its Massachusetts Complaint 

are not infringed and are invalid and unenforceable. On December 17, 2003, 

Paxar Americas amended its complaint to add Zebra Technologies Corporation 

as a defendant. The parties have filed a motion to stay this action pending 

the Massachusetts District Court’s ruling on Paxar Corporation’s motion to 

transfer. The parties have agreed to file a motion to transfer this action to the 

Massachusetts District Court if the Massachusetts District Court denies Paxar 

Corporation’s pending motion to transfer.

We are unable at this time to estimate the range of the potential liability that would 

result from an unsuccessful defense, and consistent with the requirements of SFAS 

No. 5, Accounting for Contingencies, no liability has been recorded in Zebra’s con-

solidated financial statements as of December 31, 2003.

Note 16 Segment Data and Export Sales

Zebra is organized with two internal business units, bar code and card imaging. 

These business units have similar economic characteristics, products and services, 

production processes, types of customers, distribution methods, and regulatory 

environments. Additionally, there are significant shared services supporting both 

business units. Because of these similarities, we have aggregated our internal busi-

ness units and have treated them as one reportable segment as permitted by SFAS 

No. 131, Disclosures about Segments of an Enterprise and Related Information.

50

 
 
 
 
 
 
 
 
 
 
 
Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

Information regarding Zebra’s operations by geographic area for the years ended 

for under SFAS No. 146, Accounting for Costs Associated with Exit or Disposal 

December 31, 2003, 2002, and 2001 is contained in the following table. These amounts 

Activities. All exit costs associated with this activity will be identified on a separate 

(in thousands) are reported in the geographic area where the final sale originates. 

line of our income statement, as part of operating expenses. Our consolidation 

plan is intended to reduce costs and improve manufacturing efficiency.  

North 
America 

Europe, 
Middle East 
& Africa 

Latin 
America 

Asia 

Total

Currently, our Varades facility conducts the product development for our line of card 

2003

Net sales 

$292,543 

$170,544 

$29,406 

$43,904 

$536,397

Long-lived assets 

102,962 

6,415 

3 

87 

 109,467

imaging identification printers and includes the European service center for these 

printers. We will transfer the product development activities to Camarillo, California, 

where we have manufactured these printers since 2001. We will transfer the 

European card imaging printer service operation to our Preston, United Kingdom, 

2002

Net sales 

$270,288 

$142,273 

$28,097 

$34,953 

$475,611

facility where the Europe, Middle East and African distribution of these printers 

Long-lived assets 

90,873 

6,502 

— 

98 

  97,473

already occurs. Additionally, we will eliminate the Varades administrative functions 

2001

Net sales 

$269,955 

$128,348 

$21,752 

$29,953 

$450,008

including finance, information systems and human resources support. At the com-

pletion of the plan, the Varades facility will be closed and no employees will remain. 

Long-lived assets 

93,345 

6,749 

— 

76 

 100,170

As of December 31, 2003, we expect the following exit costs (in thousands):

Note 17 Deferred Compensation Plan

Type of Cost 

Severance, stay bonuses, and other 

Total expected to be incurred

Beginning January 1, 2002, Zebra offered a deferred compensation plan that per-

  employee-related expenses 

mits management and highly compensated employees to defer portions of their 

compensation and to select a method of investing these funds. The salaries that 

have been deferred since the plan’s inception have been accrued and the only 

expense, other than salaries, related to this plan is the unrealized gain/loss on the 

deferred amounts. Investment income includes an unrealized loss of $60,000 for 

2003 and $16,000 for 2002 related to this plan. Zebra has included $2,401,000 in 

other long-term liabilities at December 31, 2003 and $1,008,000 at December 31, 

2002, to reflect its liability under this plan. To fund this plan, Zebra purchases cor-

porate-owned whole-life insurance contracts on the related employees, of which 

Zebra is the beneficiary. Investments and marketable securities include the cash 

surrender value of these policies aggregating $2,116,000 as of December 31, 2003, 

and $914,000 as of December 31, 2002.

Note 18 Costs Associated with Exit or Disposal Activities

During the third quarter of 2003, we initiated a plan to close our engineering site in 

Varades, France. This plan was announced in October 2003 and will be accounted 

Asset disposal costs 

Other exit costs 

Total 

$1,436

278

650

$2,364

As of December 31, 2003, costs of $990,000 have been accrued that are associated 

with this program. During the fourth quarter of 2003, $242,000 was paid out for 

severance and other related expenses.

During January 2004, we announced plans to consolidate our Warwick, Rhode 

Island, printer manufacturing and repair service business into our Camarillo, 

California and Vernon Hills, Illinois locations. This transition is expected to take 12 

to 18 months to complete. The Warwick facility will continue to manufacture and 

distribute bar code label printer supplies, as well as house engineering, product 

management, and the key account sales functions for mobile products. We expect 

the following exit costs:

51

 
 
 
 
N O T E S  to Consolidated Financial Statements

Type of Cost 

Severance, stay bonuses, and other 

  employee-related expenses 

Asset disposal costs 

Other exit costs 

Total 

Total expected to be incurred

The changes in other comprehensive income (loss) are as follows (in thousands):

$   820

275

553

$1,648

Year Ended December 31, 

2003 

Foreign currency translation adjustments 

$ 4,110 

2002 

$ 2,968 

2001

$   (977)

Changes in unrealized holding losses on 

foreign currency hedging activities:

  Gross 

Income tax (benefit) 

Net 

$(1,537) 

(538) 

$   (999) 

— 

— 

— 

—

—

—

As of December 31, 2003, no costs have been accrued that are associated with 

this program.  

Note 19 Other Comprehensive Income (Loss)

Stockholders’ equity contains certain items classified as other comprehensive 

income, including:

(cid:127)  Foreign currency translation adjustments related to our non-U.S. subsidiary 

Net 

companies that have designated a functional currency other than the dollar. We 

are required to translate the subsidiary functional currency financial statements 

to dollars using a combination of historical, month-end, and average foreign 

exchange rates. This combination of rates creates the foreign currency translation 

adjustments component of other comprehensive income.

Changes in unrealized gains (losses) on 

investments classified as available-for-sale:

  Gross 

Income tax (benefit) 

$   504 

158 

$ 346 

$(2,466) 

   (863) 

$(1,603) 

$ 4,688

1,688

$ 3,000

The components of other comprehensive income (loss) appearing in the balance sheet are 

as follows:

December 31, 

2003 

Unrealized holding gain (loss) on investments (net of tax) 

$   318 

2002

$(28) 

— 

— 

$(28) 

(cid:127)  Unrealized holding gains (losses) on foreign currency hedging activities relate to 

Unrealized holding loss on hedging transactions (net of tax) 

derivative instruments used to hedge the currency exchange rates for forecasted 

Cumulative translation adjustment 

euro sales. These hedges are designated as cash flow hedges, and we have 

deferred income statement recognition of gains and losses until the hedged trans-

action occurs. See Note 14 for more details.

(cid:127)  Unrealized gains (losses) on investments classified as available-for-sale are 

deferred from income statement recognition. See Note 7 for more details.

(999) 

4,110 

$3,429 

52

 
 
 
 
 
 
 
 
Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

Note 20 Quarterly Results of Operations (unaudited)

(Amounts in thousands, except per share data) 

2003 

Net sales 

Cost of sales 

Gross profit 

First 
Quarter 

Second 
Quarter 

Third 
Quarter 

Fourth
Quarter

$124,685  $129,863 

$134,649  $147,200

60,336 

63,305 

66,876 

72,803

64,349 

66,558 

67,773 

74,397

2002 

Net sales 

Cost of sales 

Gross profit 

Selling and marketing 

Research and engineering 

General and administrative 

Amortization of intangibles 

Acquired in-process technology 

Exit costs 

Merger costs 

14,504 

16,754 

15,871 

19,506

Selling and marketing 

7,579 

7,560 

7,898 

8,722

10,251 

10,248 

9,937 

11,456

371 

   371 

   371 

— 

— 

— 

— 

— 

— 

— 

— 

— 

527

692

1,232

9

Research and engineering 

General and administrative 

Amortization of intangibles 

Costs related to terminated acquisition 

Merger costs 

Total operating expenses 

Total operating expenses 

32,705 

34,933 

34,077 

42,144

Operating income 

First 
Quarter 

Second 
Quarter 

Third 
Quarter 

Fourth
Quarter

$110,185 

$115,951 

$123,151 

$126,324

58,173 

52,012 

11,949 

 7,456 

 9,329 

367 

3,300 

73 

32,474 

19,538 

60,202 

55,749 

13,531 

 7,472 

 9,413 

367 

— 

— 

30,783 

24,966 

62,729 

60,422 

14,343 

 7,609 

 9,213 

373 

— 

— 

63,760

62,564

16,354

 6,673

 10,733

387

—

—

31,538 

28,884 

34,147

28,417

Operating income 

31,644 

31,625 

33,696 

32,253

Investment income (expense) 

4,167 

1,188 

2,227 

2,422

Investment income (expense) 

Interest expense 

Foreign exchange gain (loss) 

Other, net 

Total other income (expense) 

2,439 

    (38) 

(143) 

      6 

 2,264 

3,017 

    (14) 

(87) 

(292) 

(982) 

4,079

Interest expense 

(64) 

(18) 

(263) 

(38)

(304)

(524)

Foreign exchange gain (loss) 

Other, net 

Total other income (expense) 

 2,624 

 (1,327) 

3,213

Income before taxes 

33,908 

34,249 

32,369 

35,466

Income taxes 

Net income 

11,868 

11,987 

9,370 

11,071

$  22,040  $  22,262 

$  22,999  $  24,395

Income before taxes 

Income taxes 

Net income 

(55) 

(158) 

(155) 

3,799 

(32) 

(193) 

(220) 

743 

(114) 

25 

(458) 

(118)

673

(121)

1,680 

2,856

23,337 

8,397 

25,709 

9,249 

30,564 

10,697 

31,273

10,945

$  14,940 

$  16,460 

$  19,867 

$  20,328

Basic earnings per share  

$      0.32(1) 

$      0.35(1) 

$      0.43(1) 

$      0.44(1)

Basic earnings per share  

$      0.47(1)  $      0.47(1)  $      0.49  $      0.52 

Diluted earnings per share  

$      0.32(1) 

$      0.35(1) 

$      0.42(1) 

 $      0.43(1)

Diluted earnings per share  

$      0.47(1)  $      0.47(1)  $      0.48  $      0.51 

(1)  Restated for a 3-for-2 stock split in August 2003 paid in the form of a 50% stock dividend.

(2)  Includes pretax charges of $1,232 related to the closure of the Varades, France facility and $701 for 

integration and in-process research and development costs related to the acquisition of Atlantek, Inc.

(3)  First quarter 2002 includes $3,300 in operating expenses related to the terminated acquisition of Fargo 

Electronics, Inc.

(4)  Includes pretax charges for integration costs relating to the acquisition of Comtec Information Systems, Inc., 

of $73 in the first quarter of 2002.

Note 21 Major Customers

Sales to ScanSource, Inc., accounted for 13.8% of net sales in 2003 and 13.6% in 

2002. No customer accounted for 10% or more of net sales in 2001.

53

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
I N D E P E N D E N T   A U D I T O R S ’   R E P O R T

The Board of Directors and Stockholders 

Zebra Technologies Corporation:

We have audited the accompanying consolidated balance sheets of Zebra 

We conducted our audits in accordance with auditing standards generally accepted 

Technologies Corporation and Subsidiaries as of December 31, 2003 and 2002, and 

in the United States of America. Those standards require that we plan and perform 

the related consolidated statements of earnings, comprehensive income, stock-

the audit to obtain reasonable assurance about whether the financial statements 

holders’ equity, and cash flows for each of the years in the three-year period ended 

are free of material misstatement. An audit includes examining, on a test basis, evi-

December 31, 2003. In connection with our audits of the consolidated financial 

dence supporting the amounts and disclosures in the financial statements. An audit 

statements, we also have audited the consolidated financial statement schedule of 

also includes assessing the accounting principles used and significant estimates 

valuation and qualifying accounts. These consolidated financial statements and the 

made by management, as well as evaluating the overall financial statement presen-

consolidated financial statement schedule are the responsibility of the Company’s 

tation. We believe that our audits provide a reasonable basis for our opinion. 

management. Our responsibility is to express an opinion on these consolidated 

financial statements and the consolidated financial statement schedule based on 

In our opinion, the consolidated financial statements referred to above pres-

our audits.

54

ent fairly, in all material respects, the financial position of Zebra Technologies 

Corporation and Subsidiaries as of December 31, 2003 and 2002, and the results 

of their operations and their cash flows for each of the years in the three-year 

period ended December 31, 2003, in conformity with accounting principles gen-

erally accepted in the United States of America. Also, in our opinion, the related 

consolidated financial statement schedule, when considered in relation to the basic 

consolidated financial statements taken as a whole, presents fairly, in all material 

respects, the information set forth therein.

KPMG LLP

Chicago, Illinois

February 9, 2004

B O A R D   O F   D I R E C T O R S   A N D   C O R P O R A T E   O F F I C E R S

Z E B R A   T E C H N O L O G I E S   C O R P O R A T I O N

Board of Directors

Officers

Edward L. Kaplan
Chairman and Chief Executive Officer
Zebra Technologies Corporation

Gerhard Cless
Executive Vice President and Secretary
Zebra Technologies Corporation

Christopher G. Knowles (1)(2)(3)
Retired Chief Executive Officer
Insurance Auto Auctions, Inc.

Ross W. Manire (1)
Chairman and Chief Executive Officer
Clearlinx Network Corporation

Dr. Robert J. Potter (2)
Principal
R.J. Potter Company

Michael A. Smith (1)(3)
Chairman and Chief Executive Officer
FireVision, L.L.C.

(1) Member of Audit Committee
(2) Member of Compensation Committee
(3) Member of Nominating Committee

Edward L. Kaplan
Chairman and Chief Executive Officer

Gerhard Cless
Executive Vice President and Secretary

Veraje Anjargolian
Vice President, General Manager
Card Imaging Division

Noel Elfant
Vice President and General Counsel

Hugh K. Gagnier
Senior Vice President, Operations
Bar Code Business Unit

John H. Kindsvater
Senior Vice President, Corporate 
Development

Todd R. Naughton
Vice President, Controller

Michael H. Terzich
Senior Vice President
Office of the CEO

Charles R. Whitchurch
Chief Financial Officer and Treasurer

55

S T O C K H O L D E R   I N F O R M A T I O N

Corporate Headquarters
Zebra Technologies Corporation

333 Corporate Woods Parkway

Vernon Hills, Illinois 60061-3109 U.S.A.

Phone: 847-634-6700

Fax: 847-913-8766

Annual Meeting
Zebra’s Annual Meeting of Stockholders will be held on June 3, 2004, 

Equal Employment Opportunity/Affirmative Action
It is the policy of Zebra Technologies Corporation to provide equal opportunity and 

affirmative action in all areas of its employment practices without regard to race, reli-

gion, national origin, sex, age, ancestry, citizenship, disability, veteran status, marital 

status, sexual orientation or any other reason prohibited by law. 

Stock Information: Price Range and Common Stock
The Company’s Class A Common Stock is traded on The NASDAQ Stock Market under 

the symbol ZBRA. The following table shows the high and low trade prices for each 

10:30 A.M. (Central Time), at the Hilton Northbrook, 2855 North Milwaukee Avenue, 

quarter in 2003 and 2002, as reported by The NASDAQ Stock Market. Share prices 

Northbrook, Illinois. 

Independent Auditors
KPMG LLP

Chicago, Illinois

Corporate Counsel
Katten Muchin Zavis Rosenman

Chicago, Illinois

Transfer Agent and Registrar
Mellon Investor Services

85 Challenger Road

Ridgefield, New Jersey 07660

Phone: 877-870-2368

www.mellon-investor.com

Investor Relations
For corporate or product information, please contact the Corporate Headquarters.

Form 10-K Report
You may receive a free copy of the Zebra Technologies Corporation Form 10-K Report 

filed with the Securities and Exchange Commission by contacting the Investor 

Relations Department at the Corporate Headquarters.

Web Site
Investors are invited to learn more about Zebra Technologies Corporation by access-
ing the Company’s web site at www.zebra.com

56

were adjusted for a 50% stock dividend that was distributed on August 21, 2003.

2003 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

2002 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

High 

 $43.49 
 51.93 
 56.08 
 67.20 

High 

 $39.33 
 40.10 
38.63 
 45.73 

Low 

$35.87
38.33
48.75
51.30

Low 

$31.51
31.58
30.08
32.33

Source: The NASDAQ Stock Market

At February 20, 2004, the last reported price for the Class A Common Stock was 
$66.39 per share, and there were 380 registered stockholders of record for the 
Company’s Class A Common Stock.

Dividend Policy
Since the Company’s initial public offering in 1991, the Company has not declared 
any cash dividends or distributions on its capital stock. The Company intends to 
retain its earnings to finance future growth and therefore does not anticipate paying 
any cash dividends in the foreseeable future.

Number of Employees
The Company had approximately 2,200 associates as of February 25, 2004.

 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
Zebra Technologies Corporation

International Headquarters

333 Corporate Woods Parkway  |  Vernon Hills, IL  |  60061-3109 U.S.A.

847-634-6700  |  www.zebra.com