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Zebra

zbra · NASDAQ Technology
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Ticker zbra
Exchange NASDAQ
Sector Technology
Industry Communication Equipment
Employees 5001-10,000
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FY2007 Annual Report · Zebra
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Zebra Technologies Corporation 

2007 Annual Report 

Identify. Track. Manage.

Zebra Technologies improves its customers’ business performance with products and  

solutions that identify, track and manage assets, transactions and people. We are a leading 

global provider of specialty digital printing and automatic identification solutions. Business,  

government, and other organizations use our on-demand thermal printers and supplies, radio 

frequency identification (RFID) solutions, real-time locating systems (RTLS) and mission-critical 

Zebra Technologies improves its 
supply chain execution solutions to deliver better customer service, increase productivity, and 

customer service, increase pro-

strengthen security. Our commitment to industry leadership, financial strength, and growth 

customers’ business performance 

ductivity, and strengthen secu-

with products and solutions that 

rity. Our commitment to industry 

helps Zebra build long-term value for its customers, partners and stockholders.

identify, track and manage 

leadership, financial strength, 

assets, transactions and people. 

and growth helps Zebra build 

We are a leading global provider 

long-term value for its custom-

of specialty digital printing and 

ers, partners and stockholders.

automatic identification solu-

Zebra posted its fourth consecu-

tions. Business, government, and 

tive year of record sales in 2006. 

other organizations use our on-

Net sales were $759.5 million, up 

demand thermal printers and 

8.2%. Earnings of $1.00 per diluted 

supplies, radio frequency identifi-

share, compared with $1.47 for 

cation (RFID) solutions, real time 

2005, did not reflect the underlying 

locating systems (RTLS) and mis-

strength at the core of our business. 

sion-critical supply chain execu-

Two one-time events reduced  

tion solutions to deliver better 

profitability. We settled a litigation 

F I n a n C I a L   S u m m a R y

2007           % change 

2006         % change 

2005 

(Inthousands,exceptper-sharedataandpercentages)

Operating Results

Net sales 

Gross profit 

Operating income 

Net income 

Diluted earnings per share 

$   868,279 

14.3% 

$ 759,524 

417,118 

143,185 

110,113 

1.60 

16.4 

78.0 

55.2 

60.0 

358,420 

80,429 

70,946 

1.00 

8.2%  

1.4     

(44.9)   

(33.2)   

(32.0)   

$ 702,271

353,420 

146,028

106,184

1.47

Capitalization

Cash & cash equivalents 
and investments and  
marketable securities 
(current and long-term) 

Working capital 

Total assets 

Stockholders’ equity 

$   281,179 

298,660 

1,034,278 

902,693 

$ 559,189 

404,836 

963,142 

877,681 

$ 544,239

680,554

918,415

857,972 

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1

 
 
 
 
 
 
    
 
 
    
 
 
    
 
 
    
 
 
 
 
 
Our financial achievements reflect 

Zebra Enterprise  

Zebra’s industry leadership – the 

Solutions Group

strength of the company brand, 

Three strategic acquisitions – 

the depth of its product portfolio, 

WhereNet, proveo and Navis – 

the reach of its global channel 

dramatically expanded the scope 

network and proven customer 

of our business in 2007. Separately, 

demand for products and solutions 

each company is a pioneer in its 

that improve business performance 

respective industry, with deep 

and deliver a rapid return on 

domain expertise, executive-level 

investment. This year’s growth  

customer relationships and 

can be tied to advancements in 

proven leadership in emerging 

several areas, including: 

technologies. Together, they now 

•

More robust business pipelines  

in targeted vertical markets, such 

as mobile work force, retail and 

public safety

comprise Zebra’s Enterprise 

Solutions Group and enable Zebra 

to deliver more mission-critical, 

high-value applications to customers 

in attractive vertical markets.

•

Expanded activity with key 

customers, including the introduc-

WhereNet adds real-time locating 

tion of new applications with 

systems (RTLS) to Zebra’s capabilities. 

established accounts

Increased volume of bookings 

with new customers

Stronger relationships with valued 

channel partners

GPS-based solutions from proveo 

support the management of trucks 

and other support vehicles at 

airports. Navis’ enterprise solutions 

optimize the flow and visibility of 

cargo through marine terminals 

and other inter-modal facilities 

Deeper penetration into global 

worldwide. Their unique end-to-

regions and emerging markets

end solutions complement Zebra’s 

•

•

•

barcoding and RFID capabilities. 

They strengthen the scope of data 

Anders Gustafsson Chief Executive Officer

Record financial results underscore a year of 

significant progress at Zebra. For 2007, earnings 

grew 60 percent to $1.60 per share. net sales 

increased 14.3 percent to $868.3 million. During 

the year, we deployed more than $400 million in 

acquisitions and share buybacks to accelerate 

growth and boost capital returns.

2

Letter to stockhoLders      
 
acquisition technologies and asset 

Priorities for 2008

Integration of our recent acquisi-

global reach of our channel 

management solutions that Zebra 

We begin 2008 with strategic 

tions into our Enterprise Solutions 

network. These observations give 

can offer. Today, the value Zebra is 

priorities directed at unlocking 

Group will help us achieve our 

me confidence in our ability to 

able to deliver to its customers is 

more company value. Continued 

growth and profit goals. Simulta-

execute on our priorities and 

unmatched by any competitor.

global expansion (with emphasis 

neously, we continue to identify 

achieve our goals. 

on the developing market econo-

ways to take advantage of our 

Industry Trends

mies of Brazil, Russia, India and 

expanded product portfolio across 

Thank you for your investment in 

Zebra is uniquely positioned to 

China) is central to our business 

our global customer base.

Zebra. We appreciate your interest 

benefit from several industry 

plan. We are also penetrating 

and look forward to sharing news  

trends that are driving adoption of 

deeper into high-growth vertical 

Finally, our financial strength  

of growth and success as we 

specialty printing and automatic 

markets, developing our global 

and substantial cash generation 

progress through 2008 and beyond.

identification solutions. These 

channel network and improving 

capabilities give us flexibility to 

trends include increasingly 

customer intimacy.

enhance growth and stockholder 

complex supply chains, lean 

returns. We will continue to pursue 

manufacturing practices that  

Zebra’s success is deeply rooted 

additional strategic acquisitions to 

are placing greater emphasis on 

in the quality and reliability of  

strengthen our industry leadership. 

efficiency and cost reduction, and 

its products and solutions. An 

At the same time, we will explore 

anders Gustafsson

concerns over safety and security 

improved new product develop-

other means to improve returns 

Chief Executive Officer

that call for better product 

ment process will speed time- 

on invested capital.

authentication and traceability.  

to-market and our flexibility in 

No other company can provide 

meeting customer needs. Our new 

The start of 2008 marks the 

customers with such a broad 

global supply chain strategy is 

beginning of my first calendar 

range of innovative solutions that 

designed to lower product costs, 

year as Zebra’s chief executive 

help identify, track and manage 

improve customer responsiveness 

officer. I have experienced first-hand 

assets, transactions and people 

and tighten inventory manage-

the deep expertise and commitment 

throughout the supply chain and 

ment. Reducing expense growth 

of our associates, attributes that 

across the enterprise.

and increasing profitability are 

are matched by the strength of 

priorities as well, and we are 

our product portfolio and the 

aggressively exploring opportunities 

throughout the organization to 

eliminate duplicate costs.

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3

 
 
 
 
 
 
 
A Vertical Market Focus

Our increasing activity in delivering solutions to  

targeted industries, or vertical markets, is a central  

element to our global growth strategy.

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4

 
 
 
 
Government  
and Public Safety 

Governments around the world take 

advantage of the broad range of Zebra

solutions to improve security, personnel 

administration and military logistics. 

Driver’s licenses, voting cards and 

national IDs incorporate high-quality 

photos, biometrics and other technologies 

to ensure proper personal identification. 

Bar codes printed on high-performance 

genuine Zebra supplies and RFID-encoded 

smart labels help government agencies 

track inventories better and conduct 

audits faster. Law enforcement officers 

use mobile Zebra printers for ticketing 

and in-field evidence tracking. Automated 

gate access at terminals and ports, 

enabled by Zebra’s yard management 

systems, strengthen Homeland Security.  

Manufacturing 

The demands of increasing global  

competition, surging new market  

economies and the ongoing drive toward 

just-in-time manufacturing continue  

to create global opportunities for the 

adoption of automatic identification  

solutions. Zebra’s broad range of  

technologies and solutions can be 

deployed across the enterprise to 

improve business processes and  

deliver measurable cost savings 

Optimize production flows with bar  

code and RFID smart label solutions for 

materials management, work-in-process 

tracking, quality control, and product 

identification. Ensure product safety 

through the use of auto ID technologies 

for product authentication and chain  

of custody. Extend reach and control  

by deploying real-time locating systems 

to identify, track and manage valued 

assets over a wide area.

5

Health Care Zebra remains at the forefront in deliver-ing technology that improves patient care by eliminating errors. Zebra wrist-bands, with accurate, legible, and tam-per-proof patient information, are a cornerstone of multiple bar code applica-tions that help health care professionals save lives by identifying the right patient every time. With a focus on acute care, sub-acute care, long-term health provid-ers and pharmacies, Zebra solutions are reliable tools that help improve medica-tion administration, manage medical records, and track medications, samples, supplies and equipment. Identify staff with employee ID cards to ensure greater security. Track and manage facility assets such as infusion pumps and other porta-ble equipment better with real-time locating systems enabled with active RFID technology from Zebra.Mobile Workforce 

Organizations are making strategic 

investments in mobile technology to 

improve the efficiency and effective    

ness of their employees in the field. 

Rugged and reliable Zebra mobile printers 

and accessories are essential components 

of automated direct store delivery  

applications. These applications help 

ensure invoice accuracy; prevent costly 

delivery, inventory, and ordering errors; 

provide proof of delivery; and support 

electronic settlement. Zebra mobile printing 

solutions also help organizations improve 

control over field service operations. Using 

mobile computers and printers to issue 

receipts and invoices at the time of delivery 

accelerates the billing cycle and eliminates 

the need for manual data entry and billing. 

Proof of service receipts and on-the-spot 

accurate invoicing improve customer  

satisfaction.

6

Retail Retailers rely on the broad range of Zebra thermal printers and complementary supplies for dozens of applications that help them manage their inventory more efficiently, provide better in-store customer service and make their staffs more  productive. From product pricing and shelf labeling to customized gift cards and self-service kiosks, Zebra solutions deliver quality, reliability and a measurable return on investment. RFID and wireless networking technology links the sales floor to the back room in real time to improve stock availability. Transportation  and LogisticsZebra solutions protect integrity across the global supply chain, from the largest containers to the smallest packages. As the number of shipments and third-party logistics providers increase, our systems provide the visibility and operational  control to increase shipment velocity. Our terminal operating systems and yard management solutions help optimize the flow of the world’s cargo, from the  manufacturer to the retailer. The tighter tracking of goods, greater importance of reverse logistics and just-in-time delivery support the further adoption of barcoding, RFID and other automatic identification technologies to improve product safety and quality.7
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8

Comparison of Five-Year Cumulative Total Return of Zebra Technologies Corporation, 
the Hemscott Industry Group 815 Index and the NASDAQ Composite Market Index 

Zebra Technologies Corporation
Hemscott Industry Group 815 Index
NASDAQ Composite Market Index

Stock Performance Graph

The graph depicted below compares the cumulative annual change since 
December 31, 2002, of the total stockholder return on Zebra Technologies 
Corporation Class A Common Stock with the cumulative total return on the 
following published indices: (i) the Hemscott Industry Group 815 (Computer 
Peripherals) Index1 and (ii) the NASDAQ Composite Market Index, during the 
same period. This comparison assumes that $100 was invested in each of 
the Company’s Class A Common Stock, the stocks comprising the Hemscott 
Industry Group 815 Index, and the stocks comprising the NASDAQ Composite 
Market Index, on December 31, 2002, and assumes that all dividends were 
reinvested at the end of the month in which they were paid. 

2002 

2003 

2004 

2005 

2006 

2007

Zebra Technologies 
  Corporation 

Hemscott Industry 
  Group 815 Index 

NASDAQ Composite 
  Market Index 

$ 100.00 

$173.66 

$220.77 

$168.09 

$136.47 

$136.12

 100.00 

171.95 

175.81 

151.94 

166.14 

173.23

100.00 

150.36 

163.00 

166.58 

183.68 

201.91

1.  Hemscott, Inc. (formerly CoreData LLC and Media General Financial Services) publishes the Hemscott Industry 
Group 815 (Computer Peripherals) Index. The index is comprised of the following companies: Acorn Factor Inc., 
Aruba Networks Inc., Astro-Med Inc., AU Optronics Corp. ADS, Avocent Corp., Electronics For Imaging, Emulex 
Corp., Evans & Sutherland Computer Corp., Focus Enhancements Inc., Foundry Networks Inc., Hauppage Digital 
Inc., iCAD Inc., Immersion Corp., InFocus Corp., Intermec Inc., Interphase Corp., Key Tronic Corp., Lantronix Inc., 
Lexmark International Inc., Logitech International SA ADR, Media Sciences International Inc., Mercury Computer 
Systems Inc., Mobility Electronics Inc., MPC Computers Corp., MTS Medication Technologies Inc., Nice Systems Ltd. 
ADR, O2Micro International Ltd., Opnet Technologies Inc., Planar Systems Inc., Printronix Inc., Radcom Ltd., RadiSys 
Corp., Rimage Corp., SCM Microsystems Inc., Secure Computing Corp., Stratasys Inc., Top Image Systems Ltd., 
Transact Technologies Inc., Universal Display Corp., Video Display Corp., Wave Systems Corp. Cl. A, and  
Zebra Technologies Corporation.  

$250$200$150$100$50$012/31/200212/31/200312/31/200412/31/200512/31/200612/31/2007 
 
 
 
 
Zebra Technologies Corporation  2007 Annual Report

unITED STaTES
SECuRITIES 
anD EXCHanGE  
COmmISSIOn

Washington, D. C. 20549

FORm 10-K

FOR annuaL anD TRanSITIOn 
REPORTS PuRSuanT TO SECTIOnS 
13 OR 15(d) OF THE SECuRITIES 
EXCHanGE aCT OF 1934

X

annuaL REPORT PuRSuanT TO 
SECTIOn 13 OR 15(d) OF THE 
SECuRITIES EXCHanGE aCT OF 1934

For the fiscal year ended  
December 31, 2007

OR

TRanSITIOn REPORT PuRSuanT 
TO SECTIOn 13 OR 15(d) OF THE 
SECuRITIES EXCHanGE aCT OF 1934

For the transition period  
from                to                                 

Commission File number 000-19406

Zebra Technologies Corporation  
(Exact name of registrant  
as specified in its charter)

Delaware 
(State or other 
jurisdiction of 
incorporation 
or organization)  

36-2675536
(I.R.S. Employer 
Identification No.)

333 Corporate Woods  
Parkway, Vernon Hills, IL  60061 
(Address of principal        (Zip Code) 
executive offices)

Registrant’s telephone number, including  
area code: (847) 634-6700

Securities registered pursuant to Section  
12(b) of the Act: 

Name of Exchange  
Title of Each Class 
on which Registered
 Class A Common Stock,  The NASDAQ Stock  
 par value $.01 per share  Market, LLC

Securities registered pursuant to Section 12(g) 
of the Act: None

Indicate by check mark if the registrant is a well-
known seasoned issuer (as defined in Rule 405 of 
the Securities Act). Yes __X    No __ 

Indicate by check mark if the registrant is not 
required to file reports pursuant to Section 13 or 
Section 15(d) of the Securities Act. Yes __   No __X   

Indicate by check mark whether the registrant (1) 
has filed all reports required to be filed by Section 
13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such 
shorter period that the registrant was required to 
file such reports) and (2) has been subject to such 
filing requirements for the past 90 days.  
Yes __X     No __

Indicate by check mark if disclosure of delinquent 
filers pursuant to Item 405 of Regulation S-K  
is not contained herein, and will not be contained, 
to the best of the registrant’s knowledge, in 
definitive proxy or information statements 
incorporated by reference in Part III of this Form 
10-K or any amendment to this Form 10-K. [   ]

Indicate by check mark whether the registrant  
is a large accelerated filer, an accelerated filer or a 
non-accelerated filer. See definition of “accelerated 
filer and large accelerated filer ” in Rule 12b-2 
of the Securities Act (Check one): 
Large accelerated filer __X    Accelerated filer __  
Non-accelerated filer __

Indicate by check mark whether the registrant  
is a shell company (as defined in Rule 12b-2 of  
the Securities Act). 
Yes __   No __X

As of June 30, 2007, the aggregate market value of  
each of the registrant’s Class A Common held  by 
non-affiliates was approximately $2,678,766,000. 
The closing price of the Class A Common Stock on 
June 30, 2007, as reported on the NASDAQ Stock 
Market, was 38.74 per share. 

As of February 22, 2008, 66,393,048 shares of 
Class A Common Stock, par value $.01 per share, 
were outstanding.

Documents Incorporated by Reference
Certain sections of the registrant’s Notice of 
Annual Meeting of Stockholders and Proxy 
Statement for its Annual Meeting of Stockholders 
to be held on May 22, 2008, are incorporated by 
reference into Part III of this report. 

 
     
 
 
 ZEBRa TECHnOLOGIES CORPORaTIOn anD SuBSIDIaRIES

PaRT I

InDEX

PaGE

References in this document to “Zebra,” “we,” “us,” or “our” refer to Zebra Technologies 
Corporation and its subsidiaries, unless the context specifically states otherwise.

PaRT I

Item 1.  Business  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Item 1A.  Risk Factors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Item 1B.  Unresolved Staff Comments  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Item 2.  Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Item 3. 

Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Item 4.  Submission of Matters to a Vote of Security Holders  . . . . . . . . . . . . . . . . . . . . . 10

PaRT II

Item 5. 

 Market for Registrant’s Common Stock, Related Stockholder Matters  
and Issuer Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Item 6.  Selected Consolidated Financial Data  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Item 7. 

  Management’s Discussion and Analysis of Financial Condition and  
Results of Operations  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Item 7A.  Quantitative and Qualitative Disclosures About Market Risk  . . . . . . . . . . . . . . . 20

Item 8. 

Financial Statements and Supplementary Data  . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Item 9. 

 Changes in and Disagreements with Accountants on Accounting and  
Financial Disclosures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Item 9A.  Controls and Procedures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Item 9B.  Other Information  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

PaRT III

Item 10.  Directors, Executive Officers, and Corporate Governance  . . . . . . . . . . . . . . . . . 23

Item 11.  Executive Compensation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Item 12. 

 Security Ownership of Certain Beneficial Owners and  
Management and Related Stockholder Matters  . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Item 13.  Certain Relationships and Related Transactions   . . . . . . . . . . . . . . . . . . . . . . . . . 23

Item 14.  Principal Accounting Fees and Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23  

PaRT IV

Item 15.  Exhibits and Financial Statement Schedules   . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

SIGnaTuRES

Signatures  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

COnSOLIDaTED FInanCIaL STaTEmEnTS anD SCHEDuLE

Index to Consolidated Financial Statements and Schedule  . . . . . . . . . . . . . . . . . . . . . . . . F-1

Safe Harbor
Forward-looking statements contained in this filing are subject to the safe harbor created 
by the Private Securities Litigation Reform Act of 1995 and are highly dependent upon 
a variety of important factors which could cause actual results to differ materially from 
those reflected in such forward looking statements. These factors include: 

•  Market acceptance of Zebra’s printer and software products and competitors’ 

product offerings and the potential effects of technological changes, 

•  The effect of market conditions in North America and other geographic regions, 
•  Our ability to control manufacturing and operating costs, including the success of 
migrating final printer product assembly offshore to a third-party manufacturer, 

•  Success of integrating acquisitions,
•  Interest rate and financial market conditions because of our large investment portfolio, 
•  Foreign exchange rates due to the large percentage of our international sales and 

operations, and 

•  The outcome of litigation in which Zebra is involved, particularly litigation or claims 

related to infringement of third-party intellectual property rights.

When used in this document and documents referenced, the words “anticipate,” 
“believe,” “estimate,” “will” and “expect” and similar expressions as they relate to 
Zebra or its management are intended to identify such forward-looking statements. 
We encourage readers of this report to review Item 1A, “Risk Factors,” in this report for 
further discussion of issues that could affect Zebra’s future results. Zebra undertakes 
no obligation to publicly update or revise any forward-looking statements, whether as 
a result of new information, future events, changed circumstances or any other reason 
after the date of this annual report. 

Item 1.  Business

Zebra Technologies Corporation was incorporated as an Illinois Corporation in 1969. We 
became a Delaware corporation in 1991 in connection with our initial public offering, 
which we completed in August 1991. We remain organized under the laws of the State of 
Delaware, and our principal offices are located at 333 Corporate Woods Parkway, Vernon 
Hills, Illinois 60061. Our main telephone number is (847) 634-6700 and our primary 
Internet Web site address is www.zebra.com. You can find all of Zebra’s filings with the 
SEC free of charge through the investor page on this Web site, immediately upon filing.

The Company
Zebra delivers products and solutions that improve our customers’ ability to identify, 
track and manage assets, transactions and people. We design, manufacture and 
distribute specialty printing devices that print variable information on demand at 
the point of issuance. These devices are used worldwide by manufacturers, service 
organizations and governments for automatic identification, data collection and personal 
identification in applications that improve productivity, deliver better customer service 
and provide more effective security. Our product range consists of direct thermal and 
thermal transfer label and receipt printers, passive radio frequency identification (RFID) 

 
printer/encoders, dye sublimation card printers and digital photo printers. We also sell 
a comprehensive range of specialty supplies consisting of self-adhesive labels, thermal 
transfer ribbons, thermal printheads, batteries and other accessories, including software 
for label design and printer network management. 

In 2007, we acquired WhereNet Corp., proveo AG and Navis Holdings, LLC. The 
acquisitions of these companies expanded the range of identification and tracking 
solutions we deliver to our customers. In addition, they provided us with new 
technologies to offer our customers including active RFID and global positioning systems 
(GPS). The products of these companies consist of battery-powered wireless tags, 
fixed-position antennae, transponder modules and various application software. These 
companies also sell consulting services, maintenance contracts and software licenses. 
These companies are discussed separately at the end of this Item 1, “Business.”

Specialty Printer Products
We design our printer products to operate at the point of issuance to produce and dispense 
high-quality labels, plastic cards, and photographs on demand. The exceptional diversity 
of applications using our printer products for bar coding and personal identification 
is comprised of routing and tracking, transactions processing, and identification and 
authentication. These applications require high levels of data accuracy and where speed 
and reliability are critical. They also include specialty printing for receipts and tickets 
where improved customer service and productivity gains may be the primary reason for 
printing, rather than a barcoding application. Plastic cards are used for secure, reliable 
personal identification or access control. Digital photo printers are sold on an OEM basis to 
professional photographers and for use in kiosks at retail and other locations.

Applications for our printing technology span most industries and geographies. They 
include inventory control, small package delivery, baggage handling, automated 
warehousing, JIT (Just-In-Time) manufacturing, employee time and attendance records, 
file management systems, hospital information systems, medical specimen labeling, 
shop floor control, in-store product labeling, employee ID cards, driver’s licenses, and 
access control systems. As of December 31, 2007, management estimates that Zebra has 
sold over 6,000,000 printers to users in approximately 100 countries.

We believe competitive forces on businesses worldwide to strengthen security, reduce 
costs, improve quality, deliver better customer service, and increase productivity, support 
the adoption of the printing and automatic identification applications Zebra provides, 
because these solutions deliver significant and predictable economic benefits. Industry-
mandated compliance requirements for bar code labeling and RFID tagging are also 
important catalysts in the deployment of these systems. We also believe that companies 
are adopting automatic identification systems that incorporate barcoding and RFID for 
business improvement applications. Many of these applications make increasing use 
of enterprise-wide resource planning (ERP) and other process improvement systems in 
manufacturing and service organizations. Greater emphasis on supply chain management, 
the drive to reduce errors in healthcare, and heightened concern over safety and security 
will lead to increased use of automatic identification systems. Still other applications are 
taking advantage of recent advances in wireless and hand-held computing technologies.

Concern for safety and security and personal identification contribute to demand for 
our card printer products. This concern has heightened interest in systems that provide 
personal identification and access control, including secure ID systems for driver’s 

licenses, employee and visitor badges, national identification cards, event passes, club 
membership cards and keyless entry systems. 

Our printers are used to produce bar code labels, passive RFID “smart” labels, receipts, 
wristbands and tags, plastic cards, and photographs. We also sell related specialty labeling 
materials, thermal ink ribbons, and bar code label design and network management 
software. These products are used to provide bar code labeling, personal identification, 
and specialty printing solutions principally in the manufacturing supply chain, retail, 
healthcare and government sectors of the economy. We work closely with distributors, 
resellers, kiosk manufacturers and end users of our products to design and implement 
printing solutions that meet their technical demands. To achieve this flexibility, we provide 
our customers with a broad selection of printer models, each of which can be configured 
for a specific application. Additionally, we will select and, if necessary, create appropriate 
labeling stock, ink ribbons and adhesives to suit a particular application. In-house 
engineering personnel in software, mechanical, electronic and chemical engineering 
participate in the creation and development of printing solutions for particular applications. 

We produce the industry’s broadest range of rugged, on-demand thermal transfer and 
direct thermal printers. Our printing systems include hundreds of optional configurations 
that can be selected to meet particular customer needs. We believe this breadth of 
product is a unique and significant competitive strength, because it allows Zebra to 
satisfy the widest variety of thermal printing applications. 

Of the major printing technologies, which include ink jet, laser and impact dot matrix, 
management believes that direct thermal and thermal transfer technologies are best 
suited for most bar code labeling applications. Thermal transfer printing produces dark, 
solid blacks and sharply defined lines that are important for printing readily scannable bar 
codes. These images can be printed on a wide variety of labeling materials, which enable 
users to affix bar code labels to virtually any object. This capability is very important in the 
industrial and service sectors Zebra serves. Direct thermal printing is best suited where 
ease of use, smaller size and cost are important factors in the application. Accordingly, this 
technology is found principally in Zebra’s mobile and desktop units.

As of December 31, 2007, we offered 56 thermal printer models with numerous variations, 
in nine categories as follows:

•  Performance tabletop printers for applications requiring continuous operation in 

high output, mission-critical and industrial settings. 

•  RFID printer/encoders for passive high frequency (HF) and ultra-high frequency 

(UHF) radio frequency identification (RFID) in the retail supply chain, for defense 
logistics, and other applications. These units are used to print and encode “smart 
labels” in a single pass. Smart labels are printable labels embedded with an ultra-
thin radio frequency transponder. Information encoded in these transponders can 
then be read and modified by a radio frequency reader. 

•  Mid-range tabletop printers, which are designed for demanding commercial 

applications. 

•  Desktop printers to deliver value and performance in applications with lower volume 

or space restrictions. 

•  Mobile printers to meet the printing needs of workers in the field.
•  Print engines, which are sold to manufacturers and integrators of high-speed 

automatic label applicator systems and are available with or without RFID smart 
label capabilities.

•  Kiosk and ticket printers for use in kiosks and other unattended printing applications. 
•  Card printers, which print national identity cards, driver’s licenses, employee 

identification badges, gift cards and personalized cards. 

•  Photo printers to produce digital photographs, either as part of a photo kiosk or 

standalone in professional photography applications. 

maintenance service, either directly as ZASPs or through independent service agents. 
Zebra also provides technical support from in-house support personnel located in the 
United States, the United Kingdom and Singapore. For most Zebra products, Zebra 
provides interactive technical support via the Internet at www.zebra.com, 24 hours per 
day, seven days per week. 

In addition to their use in on-demand automatic identification applications, our thermal 
printers can also be used for on-site batch production of custom bar code labels and 
other graphics. This capability results in shorter lead times, reduced inventory, and more 
flexibility than can be provided with traditional off-site printing.

Printer Supplies
Supplies products consist of stock and customized thermal labels, wristbands, smart 
labels and tags, plastic cards, card laminates and thermal transfer ribbons. Zebra 
promotes the use of genuine Zebra brand supplies with its equipment.

Zebra fully supports its printers, resellers and end users with an extensive line of superior 
quality, high-performance supplies optimized to a particular user’s needs. Supplies are 
chosen in consultation with the reseller and end user based on the specific application, 
printer and environment in which the labeling system must perform. These printing 
solutions frequently include proprietary ribbon and label formulations that are designed 
to optimize image resolution and printer performance while meeting the most demanding 
end user application performance criteria. Factors such as adhesion, resistance to 
scratches, smudges and abrasion, and chemical and environmental exposures are all 
taken into account when selecting the type of ribbon and labeling materials. The use of 
supplies that are not carefully matched to specific printers can degrade image quality, 
and decrease the part life of key printer components such as printheads.

Printer Related Software
Zebra has specialized printer management, label design and driver solutions to help unlock 
the full potential of Zebra printers. The ZebraLink Solutions suite of networking, software, 
firmware offerings, combined with the enhanced printer management capabilities of 
ZebraNet™ Bridge, makes Zebra’s printers easy to use and integrate into small, medium 
and enterprise-wide environments. Our goal is to provide software that enables high levels 
of functionality to all major computer network and software systems. Network systems 
include Ethernet, 802.11b/g and Bluetooth™ wireless systems. In 2007, Zebra added 
support for enhanced 802.11b/g wireless securities, including WPA and WPA2.

Zebra offers label design and integration software specifically designed to optimize 
the performance of Zebra bar code label printers. In addition to Zebra’s existing label 
design and printer configuration tools, ZebraDesigner™, ZebraDesigner™ Pro and 
ZebraDesigner™ for XML, we added ZebraDesigner™ Label Design Software for use with 
mySAP™ Business Suite in 2007, making it possible to design labels and print to Zebra 
printers from SAP™ without the need for middleware or additional programming. 

Printer Maintenance and Services
Zebra provides depot maintenance and repair services at repair centers in Vernon 
Hills, Illinois; Camarillo, California; Canada; Preston, U.K.; China; and the Netherlands. 
Zebra Authorized Service Providers (ZASP) also provide repair services for most Zebra 
products at their locations. In addition, Zebra offers on-site repair services for tabletop 
printers in the United States. Outside of the United States, Zebra’s resellers may provide 

Printer Warranties
In general, Zebra provides warranty coverage of one year on printers against defects in 
material and workmanship. Printheads are warranted for nine months, and batteries are 
warranted for three months. Zebra supplies are warranted against defects in material and 
workmanship for their stated shelf life or twelve months, whichever ends first. Defective 
equipment and supplies may be returned for repair, replacement or refund during the 
applicable warranty periods.

Zebra’s Printer Technology
Our customers rely on Zebra to provide products and systems to identify, authenticate, 
track or route both items and people, and then process the related transactions. These 
products and systems use technologies that provide specific benefits in each application.

All Zebra printers and print engines use thermal printing, either direct thermal printing, 
thermal transfer printing or dye-sublimation printing. This technology creates an image 
by heating certain pixels of an electrical printhead to selectively image a ribbon or heat-
sensitive substrate.

Direct thermal printers apply the heat directly to a thermally-sensitive label, wristband, or 
receipt to create an image. This benefits applications needing simple, reliable operation 
such as shelf labeling, patient identification, and kiosk receipts. Some desktop label 
printers, mobile printers and kiosk printers support only direct thermal printing.

Thermal transfer printers apply heat to a ribbon to release ink onto labels or tags. This 
allows a wider range of specialty label materials and associated inks to be used for 
applications like circuit board labels, chemical identification and product labels requiring 
resistance to chemicals, temperature extremes, abrasion, or long life. Performance, mid-
range, print-engines and some desktop printers use thermal transfer printing but can also 
support direct thermal printing.

Dye-sublimation printers apply heat to a ribbon to release a dye into a plastic card or 
treated paper. This creates full color, photographic quality images well-suited to driver 
licenses, access and identification cards, transaction cards, and on-demand photographs. 
Our card printers and digital photo printers use dye-sublimation printing.

Direct thermal and thermal transfer printers create crisp images at high speed, making 
them ideal for printing easily readable text and machine readable bar codes. Dye 
sublimation thermal printers quickly create full-color images with visual characteristics 
more similar to halide-based film than to pixel-based ink jet or laser printers, making 
them ideal for high quality photographs and personalized plastic cards. Some printers 
also include HF (13.56 MHz) or UHF (860-960 MHz) RFID technology that can encode 
data into passive RFID transponders embedded in a label, card, or wristband. These 
“smart labels” are finding growing acceptance in commercial and military supply chain 
management, as well as many closed-loop tracking applications.

 
Zebra’s printers integrate company-designed mechanisms, electrical systems, and 
firmware. Enclosures of metal or high-impact plastic ensure durability. Special mechanisms 
optimize handling of labels, ribbons, and plastic cards. Fast, high-current electrical systems 
provide consistent image quality. Mobile printers use NiMH or LiIon batteries to optimize 
print quality over an extended operating shift. Firmware supports serial, parallel, Ethernet, 
USB, infrared, Bluetooth, or 802.11b/g wireless communications with appropriate security 
protocols. Printing instructions can be received as a proprietary language such as Zebra 
Programming Language II (ZPL II), as a print driver-provided image, or as user-defined 
XML. This makes the printers easy to integrate into virtually all common computer systems 
including those operating on UNIX, Linux, MS/DOS, or Microsoft® Windows® operating 
systems. Some independent software vendors, including Adobe, Oracle and SAP, have 
included Zebra printing support in applications for healthcare, warehouse management, 
manufacturing, passenger transportation, and retailing.

Printer Sales and Marketing
Sales. We sell our printer products primarily through distributors, value-added resellers 
(VARs), and original equipment manufacturers (OEMs). We also sell our printer products 
directly to a select number of named accounts. For media and consumables, we also sell 
directly to end users through the Internet and telesales operations. Distributors and VARs 
purchase, stock and sell a variety of automatic identification components from different 
manufacturers and customize systems for end-user applications using their systems 
and application integration expertise. Because these sales channels provide specific 
software, configuration, installation, integration and support services required by end 
users within various market segments, these relationships allow Zebra to reach end users 
throughout the world in a wide variety of industries. Zebra experiences a minor amount 
of seasonality in sales, depending on the geographic region and/or vertical market.

We functionally classify our direct VARs as Premier Partners, Advanced Partners, or 
Associate Partners, depending on their business competencies, depth and breadth 
of their sales teams, customer support capabilities, contributions to Zebra’s strategic 
goals and sales commitment to Zebra. In addition, we offer VARs the opportunity to 
earn certifications for mobile/wireless printers, supplies, services and RFID products 
in vertical markets. We also sell through distributors, which in turn sell to an extended 
VAR community. All VARs, as well as OEMs and systems integrators, provide customers 
with a variety of automatic identification components including scanners, accessories, 
applications software and systems integration expertise, and, in the case of some OEMs, 
resell the Zebra-manufactured products under their own brands as part of their own 
product offering. We believe that the breadth of this indirect channel network, both in 
terms of variety and geographic scope, enhances our ability to compete.

In some instances, we have designated a customer as a Strategic Account when 
purchases of Zebra products reach specified levels and support requirements for the 
account become highly customized. Zebra sales personnel, either alone or together 
with our partners, manage these Strategic Accounts to ensure their needs, including 
consistent support for projects and applications, are being met. 

The sales function also encompasses a group that manages a small number of Global 
Alliances. They direct the business development strategies for a limited number of third-
party relationships that are strategic to new demand creation for specific vertical markets 
and/or specific applications.

Marketing. Marketing operations encompass marketing communications, product 
marketing, vertical marketing, solutions marketing, market research and channel 
marketing functions. The product marketing group identifies, evaluates and recommends 
new product opportunities and manages product introductions, positioning and demand 
creation. Product marketing also focuses on strategic planning and market definition and 
analyzes Zebra’s competitive strengths and weaknesses.

Printer Production and Manufacturing
We design our products to optimize product performance, quality, reliability, durability 
and versatility. These designs combine cost-efficient materials, sourcing and assembly 
methods with high standards of workmanship. In February 2008, we announced that 
printer manufacturing will be transferred to a third-party manufacturer. This transition 
is expected to occur over the next 18 to 24 months. See Note 21 to our Consolidated 
Financial Statements included in this Annual Report on Form 10-K for further discussion 
of the transfer and transition process. Prior to the recently announced transfer to a third-
party manufacturer, we assembled our products in-house largely on a configure-to-order 
basis using components that have been sourced from around the world. We have the 
in-house capability to produce mechanical assemblies and design many of our own tools, 
fixtures and test equipment. Often, our manufacturing and test engineers coordinate 
the development of new products with our new product engineers and vendors. 
This collaboration increases manufacturing efficiency by specifying and designing 
manufacturing processes and facilities simultaneously with product design. 

We buy prefabricated component parts and subassemblies for use in the manufacture of 
our products. Critical subassemblies include printheads, printed circuit board assemblies, 
power supplies, integrated circuits, and stepper motors, which are obtained from 
domestic and foreign suppliers at competitive prices. Purchase contracts provide for 
price increases only in the event of certain increases in the costs of raw materials. Zebra 
typically experiences significant variance in demand and, thus, carries inventory and 
partners with key suppliers to deal with the variation. 

Printer Competition
Many companies are engaged in the design, manufacture and marketing of bar code label 
printers, card personalization solutions and dye sublimation photo printers. We consider 
our direct competition in bar code label and receipt printing to be producers of on-
demand thermal transfer and direct thermal label printing systems and supplies. We also 
compete, however, with companies engaged in the design, manufacture and marketing of 
printing systems that use alternative technologies, such as impact dot matrix, ink-jet and 
laser printing. Similarly, we consider manufacturers of card personalization systems that 
are based on a broad range of alternative technologies as competition. 

Dye sublimation, the technology incorporated in our card printer, is only one of several 
commercially available types of equipment used to personalize cards. We also compete 
with companies that produce identification cards using alternative technologies, 
which include ink-jet, thermal transfer, embossing, film-based systems, encoders, 
laser engraving and large-scale dye sublimation printers. These card personalization 
technologies offer viable alternatives to Zebra’s card printers and provide effective 
competition from a variety of companies, many of which are substantially larger than 
Zebra. In addition, service bureaus compete for end user business and provide an 
alternative to the purchase of our card printing equipment and supplies. Manufacturers 

also use dye sublimation technology in their digital photo printers.

Our ability to compete effectively depends on a number of factors. These factors include 
the reliability, quality and reputation of the manufacturer and its products; hardware 
and software innovations and specifications; breadth of product offerings; information 
systems connectivity; price; level of technical support; supplies and applications support 
offered by the manufacturer; available distribution channels; and financial resources to 
support new product design and innovation. We believe that Zebra presently competes 
favorably with respect to these factors. 

We face competition in one or more of our product lines from many competitors, 
including the following (listed in alphabetical order): Altech; Argox; Canon; CIM; Cognitive 
Solutions, a subsidiary of Axiohm Transaction Solutions; ColorX; Copal; Datacard; 
Datamax, a unit of Dover Corporation; Evolis; Fargo Electronics; Fuji; Godex; Hewlett-
Packard; Hitachi; Intermec Technologies; Lexmark International; LogickaComp; MagiCard; 
Matica; Microcom; Mitsubishi; NBS; Nisca; Olmec; O’Neil Product Development; 
Olympus; Paxar; Polaroid; Printronix; Sato; Shinko; Song Woo Electronics; Sony; Taiwan 
Semiconductor; Tokyo Electric Company; Victor Data Systems; Woosim; and Xerox. 
Competition in the kiosk arena is vast. A few of the competitors we face include Custom 
Engineering, Star Micronics, Epson, Citizen, Boca Systems and Practical Automation.

The supplies business is highly fragmented and competition is comprised of numerous 
competitors of various sizes depending on the geographic area.

Alternative Printer Technologies
We believe thermal printing will be the label, card and receipt printer technology of 
choice in Zebra’s target applications for the foreseeable future. Among the many 
advantages of direct thermal and thermal transfer printing is the ability to print high-
resolution, durable images on a wide variety of label materials at relatively low costs 
and high speeds compared with alternative printing technologies. We view passive RFID 
smart label encoding and active RFID location systems as complementary technologies 
to bar coded printing, offering significant growth opportunities to Zebra as the 
technologies become more widely adopted. 

If other technologies were to evolve or become available to Zebra, it is possible that those 
technologies would be incorporated into our products. Alternatively, if such technologies 
were to evolve or become available to our competitors, Zebra’s products may become 
obsolete. This obsolescence would have a significant negative effect on Zebra’s business, 
financial position, results of operations and cash flows.

refer to as Zebra Enterprise Solutions. In 2008, we will be integrating these businesses 
into a single business unit, and intend to report their results separately from our specialty 
printing business. Together, these companies give Zebra the ability to deliver more 
high-value applications that help our customers identify, track and manage assets, 
transactions and people. We consider these solutions natural adjacencies to our core 
specialty printing business. 

The solutions these companies provide are sold on a contract basis and are typically 
installed over several quarters. These contracts cover a range of services, including 
design, installation and ongoing maintenance services. 

WhereNet Corp.
On January 25, 2007, we acquired WhereNet Corp., a provider of active RFID based 
wireless solutions to track and manage enterprise assets, for $127 million in cash. 
Headquartered in Santa Clara, California, WhereNet provides integrated wireless real-
time locating systems (RTLS) to companies primarily in the industrial manufacturing, 
transportation and logistics, and aerospace and defense sectors. These systems 
help companies locate and track high-value assets using battery-powered wireless 
tags, fixed-position antennae and Web-enabled software. They are employed in parts 
replenishment, vehicle inventory tracking, truck yard management, marine cargo 
tracking, and work-in-process tracking, among many other applications. 

WhereNet’s solutions encompass hardware, middleware, application software, and 
services for project management, maintenance and support. Hardware consists primarily 
of proprietary battery-powered RFID transponders and various RFID reading devices. 
Manufacture of these products is accomplished by third-party contract manufacturers. 
Middleware, application software and services are designed and delivered by WhereNet 
personnel. Sales and service are made on a direct basis through contracts with end-user 
customers, in addition to follow-on sales of transponders and support services.

Active RFID technology is the basis on which WhereNet solutions are designed and built. 
Several companies compete with WhereNet employing multiple technologies aimed at 
optimizing the performance of supply chain, asset tracking and logistics networks. These 
technologies include passive RFID, other active RFID platforms, GPS-based technologies, 
Wi-Fi-based technologies, and software platforms. Competing wireless location and 
RFID-focused companies include Aeroscout Inc., Ekahau Inc., I.D. Systems Inc., Identec 
Solutions, Intermec Inc., and RF Code Inc. Larger, diversified companies competing with 
WhereNet include Cisco Systems Inc., Lockheed Martin Corp., Roper Industries, Inc., 
Siemens AG, and Motorola, Inc.

Therefore, we continually assess competitive and complementary methods of bar code 
printer and other means of automatic identification. Alternative print technologies 
assessed include ink jet, laser and direct marking. While we cannot be sure that new 
technology will not supplant thermal printing for labels, cards and receipts, we are not 
aware of any developing technology that offers the advantages of thermal printing for 
our targeted applications. We continually monitor and evaluate new RFID technologies, 
support their standards development, and rapidly adopt RFID into new Zebra products 
and systems as new markets and applications emerge.

proveo AG
On July 2, 2007, we acquired proveo AG, for approximately $15 million in cash. 
Headquartered in Crailsheim, Germany, proveo provides a complete hardware and 
software system for tracking motorized vehicles utilizing GPS technology. Currently 
deployed on airport ground support equipment (GSE), proveo solutions help ground 
handlers manage GSE more effectively, increase safety and security, enhance quality 
and reduce environmental impact. The proveo system helps reduce GSE investment and 
operating costs by enabling improved vehicle management.

Zebra Enterprise Solutions
In 2007, we acquired WhereNet Corp., proveo AG and Navis Holdings, LLC, which we 

The proveo solution consists of a transponder module that is wired into the vehicle to 
monitor the vehicle’s operation and receive power. The module transmits vehicle location 

and operating information. Application software enables visibility and management of 
the GSE. Hardware manufacturing is performed by third-party contract manufacturers. 
Sales and service are made on a direct basis through contracts with customers, as are 
follow-on hardware sales and maintenance services. 

The proveo solution uses primarily GPS location and general packet radio service 
(GPRS) and Wi-Fi communication technologies. Competing technologies would include 
proprietary communicating and locating systems. Several companies compete with 
proveo in vehicle tracking and management, including I.D. Systems, Siemens, Amicus 
and Pinnacle VTIS. 

Navis Holdings, LLC
On December 14, 2007, we acquired Navis Holdings, LLC, for approximately $144 million 
in cash. Headquartered in Oakland, CA, Navis provides software solutions to optimize 
the flow of goods through marine terminals and other operations managing cargo in the 
supply chain. Navis’ automated container terminal operating systems improve velocity 
and visibility of cargo movement through ports and intermodal facilities. The Navis 
suite of products helps companies enhance productivity, efficiency and profitability by 
automating and integrating data input functions for real-time analysis and planning. 
These products unite various functions to streamline workflow and reduce overhead, 
administration and maintenance costs. Related services consist of product customization, 
installation, training, maintenance and global support. 

Marine terminals currently operate on systems from many systems providers, including 
custom systems developed in-house. Of the larger companies, Navis competes with IBM, 
Cosmos, Embarcadero Systems, and Tideworks Technology.

Enterprise Solutions Technology
RTLS combines advanced tracking software systems with active RFID technology. RTLS 
asset tags enclose a company-designed 2.4GHz radio transmitter and battery inside a 
rugged enclosure resistant to harsh fluids and outdoor conditions. The tags are easily 
attached to vehicles, test equipment, containers, or other valuable mobile assets. The 
tag uses spread-spectrum radio technology to regularly transmit a short message at pre-
programmed rates ranging from 1 second to multiple hours. Our radio and electronics 
technology ensures reliable transmission and tag lives of up to 7 years. The transmitted 
message is received by one or more company-designed location sensors which forward 
the information to software that determines the tag’s current location and performs other 
database functions and system management tasks. High-precision algorithms use Time 
Difference of Arrival technology to determine a tag’s location within 1.5 meters, and thus 
identify the location of the tracked asset.

Advanced algorithms within Zebra’s enterprise software use this real-time location 
information to manage and plan the movement of people, equipment, and cargo. This 
software runs on a variety of system platforms including UNIX, Linux, Microsoft® 
Windows®, and the Mac OS®. Specialized software for marine terminals, yard 
management, airports, and mobile asset management ensure data is provided in easily 
understood, actionable form and is localizable into any language.

December 31, 2007. 

ScanSource, Inc., is our most significant customer. Our net sales to ScanSource, an 
international distributor of Zebra products, as a percent of our total net sales, were  
as follows:

Percent of sales 

year Ended December 31, 

2007 

16.5 

2006 

17.1 

2005

15.6

No other customer accounted for 10% or more of total net sales during these years.

Sales
Sales by product category for the last three years were (in thousands):

year Ended December 31, 

2007 

2006 

2005

Hardware 
Supplies 
Service and software 
Shipping and handling 
Cash flow hedging activities 

$660,034 
161,678 
42,801 
6,826 
(3,060) 

$578,002 
150,709 
25,664 
6,022 
(873) 

Total sales 

$868,279 

$759,524 

$540,679
129,183
25,217
5,575
1,617

$702,271

Sales to international customers, as a percent of net sales, were as follows:

Percent of sales 

year Ended December 31, 

2007 

52.1 

2006 

50.0 

2005

48.5

We believe that international sales have the long-term potential to grow faster than 
domestic sales because of the lower penetration of automatic identification applications 
outside North America. As a result, Zebra has invested resources to support our 
international growth and currently operates facilities and sales offices, or has 
representation, in 26 different countries.

Research and Development
Zebra had research and development expenditures as follows (in thousands, except 
percentages): 

Research and development expenses  
   (excluding acquired in process  
   research and development 

Percent of sales 

year Ended December 31, 

2007 

2006 

2005

$57,600 
6.6 

$48,959 
6.4 

$47,359
6.7

Customers
Zebra has sold over 6,000,000 thermal printers to customers in about 100 countries as of 

We devote significant resources to developing new printing solutions for our target 
markets and ensuring that our efficiently manufactured products maintain high levels of 
reliability. Research and development resources are also directed toward enhancing our 

 
 
 
 
 
 
 
 
 
 
 
 
enterprise solutions systems.

on Zebra’s business, financial condition, operating results, and growth prospects.

Intellectual Property Rights
Zebra relies on a combination of trade secrets, patents, employee and third party 
nondisclosure agreements, copyright laws and contractual rights to establish and protect 
its proprietary rights in its products. We have and actively protect many domestic and 
international trademarks. We hold 292 United States and foreign patents and have 
225 United States and foreign patent applications pending pertaining to products. 
The duration of these patents ranges from 5 months to 18 years. The expiration of any 
individual patent would not have a significant negative impact on our business. 

Despite our efforts to protect our intellectual property rights, it may be possible for 
unauthorized third parties to copy portions of our products or to reverse engineer 
or otherwise obtain and use some technology and information that we regard as 
proprietary. Moreover, the laws of some countries do not afford Zebra the same 
protection to proprietary rights, as do United States laws. There can be no assurance that 
legal protections relied upon by Zebra to protect its proprietary position will be adequate. 
While Zebra’s intellectual property is valuable and provides certain competitive 
advantages, we do not believe that the legal protections afforded to our intellectual 
property are fundamental to our success.

Patents have become increasingly used by businesses generally as a strategic business 
tool and in recent years the number of patent applications and grants has risen 
dramatically. As a result, it is increasingly important that Zebra takes appropriate steps to 
maintain and develop its own patent portfolio and reduce the risk of disputes involving 
third party intellectual property rights.

Other trademarks mentioned in this report are the property of their respective holders 
and include IBM, a registered trademark of International Business Machines; Kodak, a 
registered trademark of Eastman Kodak; UNIX, a registered trademark of UNIX Systems 
Laboratories; MS/DOS and Windows, registered trademarks of Microsoft; SAP, a 
registered trademark of SAP AG; Linux, a registered trademark of Linus Torvalds; and 
Accelio Present Central, a registered trademark of Accelio. Bluetooth is a trademark 
owned by Bluetooth SIG and used by Zebra under license.

Employees
As of January 25, 2008, Zebra employed approximately 3,200 persons. None of these 
employees is a member of a union. We consider our employee relations to be very good. 

additional Information
For financial information regarding Zebra, see Zebra’s Consolidated Financial Statements 
and the related Notes, which are included in this Annual Report on Form 10-K. Zebra has 
a single reportable segment for all of our operations and products. Financial information 
about geographic areas is found in Note 17 to the Consolidated Financial Statements.

Item 1a.  Risk Factors 

Investors should carefully consider the risks, uncertainties and other factors described 
below, as well as other disclosures in Management’s Discussion and Analysis of Financial 
Condition and Results of Operations, because they could have a material adverse effect 

Zebra could encounter difficulties in any acquisition it undertakes, including 
unanticipated integration problems and business disruption. Acquisitions could also 
dilute stockholder value and adversely affect operating results. Proposed acquisitions 
that are not consummated may result in the write-off of certain acquisition costs.
Zebra may acquire or make investments in other businesses, technologies, services 
or products. For example, in 2007 Zebra acquired WhereNet Corp., proveo AG, and 
Navis Holdings, LLC, which together comprise what we refer to as the Zebra Enterprise 
Solutions business. An acquisition may present business issues which are new to Zebra. 
The process of integrating any acquired business, technology, service or product into 
operations may result in unforeseen operating difficulties and expenditures. Integration 
of an acquired company also may consume considerable management time and 
attention, which could otherwise be available for ongoing operations and development of 
the business. The expected benefits of any acquisition may not be realized. Acquisitions 
also may involve a number of risks, including risks with respect to: 

•  Difficulties and uncertainties in transitioning the customers or other business 

relationships from the acquired entities to Zebra, 

•  The loss of key employees of acquired entities, 
•  Ability of acquired entities to fulfill obligations to their customers,
•  The discovery of unanticipated issues or liabilities,
•  The failure of acquired entities to meet or exceed expected returns, and
•  The acquired entities’ ability to improve internal controls and accounting systems to be 
compliant with requirements applicable to public companies subject to SEC reporting.

Moreover, Zebra may be unable to identify, negotiate or finance future acquisitions 
successfully. Future acquisitions could result in potentially dilutive issuances of equity 
securities or the incurrence of debt, contingent liabilities or amortization expenses. To the 
extent that a proposed acquisition is not consummated, Zebra may be required to write 
off certain costs associated with the acquisition, which could be significant.

Zebra Enterprise Solutions is a new business. 
Zebra has no prior experience operating businesses which are in the business conducted 
by Zebra Enterprise Solutions. The Zebra Enterprise Solutions business provides 
enterprise software solutions to customers which require implementation in complex 
environments over extended periods of time and use percentage-of-completion 
accounting, which has not been Zebra’s historic business. In addition, these companies 
were privately-held and, therefore, not subject to the requirements of Section 404 of the 
Sarbanes-Oxley Act of 2002. Many steps must be taken for them to become compliant 
during 2008, which will result in significant cost. Until they are in compliance, their non-
compliance could result in risks to our business.

Zebra is transferring final assembly of its thermal printers to Jabil Circuit and will be 
totally dependent on Jabil for the manufacturing of such printers. Any failure by Jabil 
to provide manufacturing services to Zebra as Zebra requires, or any disruption in such 
manufacturing services, may adversely affect Zebra’s business results. Zebra expects this 
transfer to be complete in the next 18-24 months.
In an effort to achieve additional cost savings and operational benefits, Zebra has 
expanded its outsourcing activities to include the transfer of the final assembly of its 
thermal printers to Jabil Circuit’s facility in HuangPu, China. 

However, to the extent Zebra relies on a third party service provider such as Jabil for 
manufacturing services, Zebra may incur increased business continuity risks. Zebra will no 
longer be able to exercise control over the assembly of its thermal printers or any related 
operations or processes, including the internal controls associated with operations and 
processes conducted by Jabil and the quality of Zebra’s products assembled by Jabil. 
If Zebra is unable to effectively develop and implement its outsourcing strategy, it may 
not realize cost structure efficiencies and its operating and its financial results could be 
materially adversely affected. 

In addition, if for any reason Jabil experiences business difficulties or fails to meet Zebra’s 
manufacturing needs, then Zebra may be unable to meet production requirements, may 
lose revenue and may not be able to maintain its relationships with its customers. Without 
Jabil’s continuing manufacture of Zebra’s products and the continuing operation of Jabil’s 
facility, Zebra will have no other means of final assembly of its thermal printers until Zebra 
is able to secure the manufacturing capability at another facility or develop an alternative 
manufacturing facility, which could be costly and time consuming and have a material 
adverse effect on Zebra’s operating and financial results. 

The increased elements of risk that arise from conducting certain operating processes 
in foreign jurisdictions may lead to an increase in reputational risk. During periods 
of transition, greater operational risk and customer concern may exist regarding the 
continuity of a high level of service delivery. The extent and pace at which Zebra is able to 
move manufacturing functions to Jabil’s facility and the extent to which its customers are 
affected by the transfer may be impacted by regulatory and customer acceptance issues. 

Although Zebra carries business interruption insurance to cover lost revenue and profits in 
an amount it considers adequate, this insurance does not cover all possible situations. In 
addition, the business interruption insurance would not compensate Zebra for the loss of 
opportunity and potential adverse impact, both short-term and long-term, on relations with 
Zebra’s existing customers resulting from Zebra’s inability to produce products for them. 

A third party service provider such as Jabil will have access to Zebra’s intellectual property, 
which increases the risk of infringement or misappropriation of this intellectual property. 

Adverse economic conditions, in the United States or internationally, or reduced 
information technology spending may adversely impact our business. 
A substantial portion of our business depends on our customers’ demand for our products 
and services, the overall economic health of our current and prospective customers and 
general economic conditions. These risks become more acute in periods of a slowing 
economy or recession. The purchase of our products is often discretionary and may 
involve a significant commitment of capital and other resources. Weak or unfavorable 
economic conditions in the United States or internationally or within our customers’ 
respective industries, or a reduction in information technology spending even if economic 
conditions improve, would likely adversely impact our business, operating results and 
financial condition in a number of ways, including longer sales cycles, lower prices for our 
products and services and reduced unit sales.

Zebra has significant operations outside the United States and sells a significant portion of 
its products internationally and purchases important components from foreign suppliers. 
In addition, the final assembly of its thermal printers is being transferred to a Chinese 
facility. These circumstances create a number of risks. 

Zebra has significant overseas operations, notably in the United Kingdom, Europe, Middle 
East and Africa, Latin America and Asia Pacific, including, in particular, an increasing 
presence in China, which presents added risks. In addition, Zebra sells a significant 
amount of its products to customers outside the United States. Shipments to international 
customers are expected to continue to account for a material portion of net sales. 

Risks associated with operations, sales and purchases outside the United States include:

•  Inadequately managing and overseeing operations that are distant and remote from 

corporate headquarters,

•  Fluctuating foreign currency rates could restrict sales, or increase costs of 

purchasing, in foreign countries,

•  Adverse changes in, or uncertainty of, local business laws or practices, including  

the following:
•  Foreign governments may impose burdensome tariffs, quotas, taxes, trade 

barriers or capital flow restrictions,

•  Restrictions on the export or import of technology may reduce or eliminate the 

ability to sell in or purchase from certain markets,

•  Political and economic instability may reduce demand for our products, or put our 

foreign assets at risk,

•  Potentially limited intellectual property protection in certain countries may limit 

recourse against infringing products or cause Zebra to refrain from selling in certain 
geographic territories,

•  Staffing and managing international operations may be unusually difficult,
•  A government controlled foreign exchange rate and limitations on the convertibility 

of the Chinese Renminbi Yuan, 

•  The failure to implement and maintain adequate internal controls relating to these 

operations,

•  Transportation delays that may affect production and distribution of Zebra’s 

products, and

•  A limited telecommunications infrastructure.

Zebra may not be able to continue to develop products to address user needs effectively 
in an industry characterized by rapid technological change.
To be successful, Zebra must adapt to rapidly changing technological and application 
needs by continually improving its products as well as introducing new products and 
services to address user demands.

Zebra’s industry is characterized by:

•  Rapidly changing technology,
•  Evolving industry standards,
•  Frequent new product and service introductions,
•  Evolving distribution channels, and
•  Changing customer demands

Future success will depend on Zebra’s ability to adapt in this rapidly evolving 
environment. Zebra could incur substantial costs if it has to modify its business to adapt 
to these changes, and may even be unable to adapt to these changes.

Zebra competes in a highly competitive market, which is likely to become more 
competitive. Competitors may be able to respond more quickly to new or emerging 
technology and changes in customer requirements.

Zebra faces significant competition in developing and selling its systems. Principal 
competitors have substantial marketing, financial, development and personnel resources. 
To remain competitive, Zebra believes it must continue to provide:

•  Technologically advanced systems that satisfy the user demands,
•  Superior customer service,
•  High levels of quality and reliability, and
•  Dependable and efficient distribution networks.

Zebra cannot assure it will be able to compete successfully against current or future 
competitors. Increased competition in printers or supplies may result in price reductions, 
lower gross profit margins and loss of market share, and could require increased 
spending on research and development, sales and marketing and customer support. 
Some competitors may make strategic acquisitions or establish cooperative relationships 
with suppliers or companies that produce complementary products. Any of these factors 
could reduce Zebra’s earnings.

Zebra is vulnerable to the potential difficulties associated with the rapid increase in the 
complexity of its business.  
Zebra has grown rapidly over the last several years through domestic and international 
growth and acquisitions. This growth has caused increased complexities in the business. 
We believe our future success depends in part on our ability to manage our rapid growth 
and increased complexities of our business and the demands from increased responsibility 
on our management personnel. The following factors could present difficulties to us: 

•  Manufacturing an increased number of products, 
•  Increased administrative and operational burden,
•  Maintaining and improving information technology infrastructure to support growth,
•  Increased logistical problems common to complex, expansive operations, and
•  Managing increasing international operations.

If we do not manage these potential difficulties successfully, our operating results 
could be adversely affected. In addition, we may have difficulties managing associated 
increased costs, which could adversely affect our operating margins.

Zebra sources some of its component parts from sole source suppliers.
A disruption in the supply of such component parts could have a material adverse effect 
on our operations and financial results.

Infringement by Zebra or Zebra suppliers on the proprietary rights of others could put Zebra 
at a competitive disadvantage, and any related litigation could be time consuming and costly.
Third parties may claim that Zebra or Zebra suppliers violated their intellectual property 
rights. To the extent of a violation of a third party’s patent or other intellectual property 
right, Zebra may be prevented from operating its business as planned, and may be 
required to pay damages, to obtain a license, if available, or to use a non-infringing 
method, if possible, to accomplish its objectives. Any of these claims, with or without 
merit, could result in costly litigation and divert the attention of key personnel. If such 
claims are successful, they could result in costly judgments or settlements. Also, as new 
technologies emerge, such as RFID, the intellectual property rights of parties in such 
technologies can be uncertain. As a result, products involving such technologies may have 
higher risk of claims of infringement of the intellectual proprietary rights of third parties.

The inability to protect intellectual property could harm Zebra’s reputation, and its 
competitive position may be materially damaged.
Zebra’s intellectual property is valuable and provides Zebra with certain competitive 
advantages. Copyrights, patents, trade secrets and contracts are used to protect these 
proprietary rights. Despite these precautions, it may be possible for third parties to copy 
aspects of Zebra’s products or, without authorization, to obtain and use information 
which Zebra regards as trade secrets. 

Zebra may incur liabilities as a result of product failures due to actual or apparent design 
or manufacturing defects. 
Zebra may be subject to product liability claims, which could include claims for property 
or economic damage or personal injury, in the event our products present actual or 
apparent design or manufacturing defects. Such design or manufacturing defects may 
occur not only in Zebra’s own designed products but also in components provided by 
third party suppliers. A Zebra supplier has in the past provided us with defective lithium-
ion battery packs which were subject to a product recall. Zebra generally has insurance 
protection against property damage and personal injury liabilities and also seeks to limit 
such risk through product design, manufacturing quality control processes, product 
testing and contractual indemnification from suppliers. However, due to the large and 
growing size of Zebra’s installed printer base, a design or manufacturing defect involving 
this large installed printer base could result in product recalls or customer service costs 
that could have material adverse effects on Zebra’s financial results.

Larger orders may take longer to close and may not be completely fulfilled during a 
particular quarter.
Zebra has been pursuing larger customer orders which typically involve a longer sales 
cycle. Such orders are more difficult to forecast, and whether a larger order is received by 
Zebra in a particular quarter or deferred to a later quarter could have a material effect on 
the financial results of Zebra from quarter to quarter.

Zebra’s equipment is subject to U.S. and foreign regulations that pertain to electrical and 
electronic equipment, which may materially adversely affect Zebra’s business. 
These regulations influence the design, components or operation of such products. 
New regulations and changes to current regulations are always possible and, in some 
jurisdictions, regulations may be introduced with little or no time to bring related 
products into compliance with these regulations. Zebra’s failure to comply with these 
regulations may prevent Zebra from selling our products in a certain country. In addition, 
these regulations may increase our cost of supplying the products by forcing us to 
redesign existing products or to use more expensive designs or components. In these 
cases, Zebra may experience unexpected disruptions in our ability to supply customers 
with products, or we may incur unexpected costs or operational complexities to bring 
products into compliance. This could have an adverse effect on Zebra’s revenues, gross 
profit margins and results of operations and increase the volatility of our financial results. 

Zebra is implementing a new company-wide enterprise resource planning (ERP) system. 
The implementation process is complex and involves a number of risks that may 
adversely affect Zebra’s business and results of operations. 
Zebra is currently replacing its multiple legacy business systems at its different sites with 
a new company-wide, integrated enterprise resource planning (ERP) system to handle 
various business, operating and financial processes for Zebra and its subsidiaries. The 
new system will provide a variety of important functions, such as order entry, invoicing, 
accounts receivable, accounts payable, financial consolidation, logistics, and internal and 

external financial and management reporting matters. 

ERP implementations are complex and time-consuming projects that involve substantial 
expenditures on system hardware and software and implementation activities that can 
continue for several years. Such an integrated, wide-scale implementation is extremely 
complex and requires transformation of business and financial processes in order to reap the 
benefits of the ERP system. Significant efforts are required for requirements identification, 
functional design, process documentation, data conversion, user training and post 
implementation support. Problems in any of these areas could result in operational issues 
including delayed shipments or production, missed sales, billing and accounting errors and 
other operational issues. System delays or malfunctioning could also disrupt Zebra’s ability 
to timely and accurately process and report key components of the results of its consolidated 
operations, its financial position and cash flows, which could impact Zebra’s ability to timely 
complete important business processes such as the evaluation of its internal controls and 
attestation activities pursuant to Section 404 of the Sarbanes-Oxley Act of 2002.

Until the new ERP system is fully implemented and stabilized, Zebra expects to incur 
additional selling, general and administrative expenses to stabilize the system, and 
there can be no assurance that other issues relating to the ERP system will not occur or 
be identified. Zebra’s business and results of operations may be adversely affected if it 
experiences operating problems and/or cost overruns during the ERP implementation 
process or if the ERP system and the associated process changes, do not function as 
expected or give rise to the expected benefits.

Economic factors that are outside Zebra’s control could lead to deterioration in the quality 
of Zebra’s accounts receivables.
Zebra sells its products to customers in the United States and several other countries 
around the world. Sales are typically made on unsecured credit terms, which are 
generally consistent with the prevailing business practices in a given country. A 
deterioration of economic or political conditions in a country could impair Zebra’s ability 
to collect on receivables in the affected country. 

Zebra depends on the ongoing service of its senior management and ability to attract and 
retain other key personnel.
Future success of Zebra is substantially dependent on the continued service and 
continuing contributions of senior management and other key personnel. The loss of the 
service of any executive officer or other key employees could adversely affect business.

The ability to attract, retain and motivate highly skilled employees is important to Zebra’s 
long-term success. Competition for personnel in Zebra’s industry is intense, and Zebra 
may be unable to retain key employees or attract, assimilate or retain other highly 
qualified employees in the future.

Terrorist attacks or war could lead to further economic instability and adversely affect 
Zebra’s stock price, operations, and profitability.
The terrorist attacks that occurred in the United States on September 11, 2001 caused 
major instability in the U.S. and other financial markets. Possible further acts of terrorism 
and current and future war risks could have a similar impact. Any such attacks could, 
among other things, cause further instability in financial markets and could directly, or 
indirectly through reduced demand, negatively affect Zebra’s facilities and operations or 
those of its customers or suppliers.

Taxing authority challenges may lead to tax payments exceeding current reserves.
Zebra is subject to ongoing tax examinations in various jurisdictions. As a result, we 
may record incremental tax expense based on expected outcomes of such matters. In 
addition, we may adjust previously reported tax reserves based on expected results of 
these examinations. Such adjustments could result in an increase or decrease to Zebra’s 
effective tax rate.

Item 1B.  unresolved Staff Comments

Not applicable.

Item 2.  Properties

Zebra’s corporate headquarters are located in Vernon Hills, Illinois, a northern suburb of 
Chicago. Zebra conducts its operations from a custom-designed facility at this location, 
which provides approximately 225,000 square feet of space. Approximately 113,000 square 
feet have been allocated to office and laboratory functions and 112,000 square feet to 
manufacturing and warehousing. This facility was constructed in 1989 and expanded in 
1993, 1995, 1996 and 1999. It is leased to Zebra under a lease terminating on June 30, 2014. 

Zebra’s principal facilities as of December 31, 2007, are listed below:

Location 

Square Footage 

manufacturing,   administrative,

Production & 
 Warehousing 

Research 
& Sales 

Total 

Lease Expires

Vernon Hills, Illinois, USA 

111,676 

113,429 

225,105 

June 2014

Vernon Hills, Illinois, USA 

— 

34,000 

34,000 

February 2009

Camarillo, California, USA 

Warwick, Rhode Island, USA 

Santa Clara, California, USA 

Oakland, California, USA 

Greenville, Wisconsin, USA 

Otay Mesa, California, USA 

McAllen, Texas, USA 

97,921 

24,516 

— 

— 

45,000 

25,100 

15,500 

Flowery Branch, Georgia, USA 

18,115 

Heerenveen, The Netherlands 

48,427 

High Wycombe, UK 

— 

72,156 

170,077 

Owned by Zebra

75,324 

99,840 

April 2009

20,757 

20,757 

December 2009

36,553 

36,553 

October 2009

5,000 

4,900 

2,500 

2,145 

46,145 

24,700 

50,000 

March 2018

30,000 

September 2011

18,000 

September 2011

20,260 

April 2012

94,572 

January 2010

24,700 

October 2018

Preston, UK 

   Total 

30,450 

8,600 

39,050 

Owned by Zebra

416,705 

446,209 

862,914 

Zebra leases various other facilities around the world, which are dedicated to 
administrative, research and sales functions. The amounts related to these leases, solely 
or in aggregate, are not material to the consolidated financial statements.

Item 3.  Legal Proceedings

See Note 16 in the Notes to the Consolidated Financial Statements included in this Form 10-K.

 
 
 
Item 4.  Submission of matters to a Vote of Security Holders 

Item 6.  Selected Consolidated Financial Data 

COnSOLIDaTED STaTEmEnTS OF EaRnInGS DaTa 
(In thousands, except per share amounts)

year Ended December 31,

2007

2006

2005

2004

2003

$ 868,279

$759,524

$702,271

$ 663,054

$536,397

Net sales

Cost of sales

Gross profit

Total operating expenses

Operating income

Income before income taxes  
  and cumulative effect of   
  accounting change

Income before cumulative  
   effect of accounting change

Cumulative effect of  
   accounting change

451,161

417,118

273,933

143,185

401,104

358,420
277,991(1)
80,429

348,851

353,420

207,392

146,028

320,951

342,103

175,494

166,609

264,564

271,833

150,882

120,951

167,375

101,642

160,282

176,084

127,725

110,113

69,627

106,184

115,141

86,357

—

1,319(2)

—

—

—

Net income

$  110,113

$  70,946

$106,184

$  115,141

$  86,347

Earnings per share before  
   cumulative effect of  
   accounting change

        Basic 

        Diluted

Earnings per share  
        Basic 

        Diluted

 Weighted average 
   shares outstanding

        Basic 

        Diluted 

$ 

$ 

$ 

$ 

1.61

1.60

1.61

1.60

$      0.99

$      1.49

$      0.98

$      1.47

$      1.01

$      1.49 

$      1.00

$       1.47

$ 

$ 

$ 

$ 

1.61

1.59

$      1.22

$      1.21

1.61

1.59

$      1.22

$      1.21

68,463

68,908

70,516

70,956

71,364

72,000

71,556

72,398

70,647

71,495

Not applicable.

PaRT II

Item 5.   market for Registrant’s Common Stock, Related Stockholder 

matters and Issuer Purchases of Equity Securities

Stock Information: Price Range and Common Stock
Our Class A Common Stock is traded on the NASDAQ Stock Market under the symbol 
ZBRA. The following table shows the high and low trade prices for each fiscal quarter in 
2007 and 2006, as reported by the NASDAQ Stock Market. 

2007 

High 

Low 

2005 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

$42.38  $33.70 
37.98 
32.93 
32.93 

41.49 
42.50 
39.09 

Source: The NASDAQ Stock Market 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

High 

Low

$47.97  $42.16
32.41
45.39 
29.23
36.60 
33.98
37.74 

At February 22, 2008, the last reported price for the Class A Common Stock was $29.38 
per share, and there were 380 registered stockholders of record for Zebra’s Class A 
Common Stock. In addition, we had approximately 16,500 stockholders who owned 
Zebra stock in street name.

Dividend Policy
Since our initial public offering in 1991, we have not declared any cash dividends or 
distributions on our capital stock. Zebra currently intends to retain its earnings to finance future 
growth and therefore does not anticipate paying any cash dividends in the foreseeable future. 

Treasury Shares
During the fourth quarter of 2007, Zebra purchased 1,768,359 shares of Zebra’s Class A 
common stock as follows: 

Period

October 2007  
(September 30 – October 27)

November 2007  
(October 28 – November 24)

December 2007 
(November 25 – December 31)

          Total

Total 
number 
of shares 
purchased

average 
price paid 
per share

Total number of 
shares purchased 
as part of publicly 
announced program

maximum number 
of shares that may 
yet be purchased 
under the program

   —

$      —

   —

2,149059

   540,204

$36.70

   540,204

1,608,855

1,228,155

  $35.30

1,768,359

$35.73

1,228,155

1,768,359

380,700

380,700

(1) On October 4, 2005, Zebra announced that the Board authorized the purchase of up to 2,500,000 shares of 

Zebra common stock at prices to be determined at management’s discretion. There was no expiration on the 
authorization. On August 1, 2007, Zebra announced that the Board authorized the purchase of an additional 
3,000,000 shares under the same terms. All shares authorized by the Board in 2005 have been purchased and all 
remaining shares authorized for purchase were authorized under the Board’s 2007 authorization.

 
 
 
 
 
 
 
 
 
  
COnSOLIDaTED BaLanCE SHEET DaTa 
(In thousands)

Results of Operations: Fourth Quarter of 2007 versus Fourth Quarter of 2006, Year ended 
December 31, 2007 versus Year ended December 31, 2006

2007

2006

2005

2004

2003

December 31,

Sales 
Sales by product category, percent change, and percent of total sales for the three 
months and year ended December 31, 2007, and December 31, 2006, were (in thousands, 
except percentages):

Product Category 

2007 

2006  Change 

Three months Ended 
December 31, 

  Percent of  Percent of
Percent  Total Sales  Total Sales
2006

2007 

Cash and cash equivalents, 

restricted cash and 
investments and 
marketable securities 
(current and long-term)(4) $281,179
298,660

Working capital

Total assets
Long-term obligations (3)
Stockholders’ equity

1,034,278

8,452

$559,189

$544,239

$557,993

$447,848

404,836

963,142

9,969

680,554

918,415

7,709

665,062

868,044

4,011

535,816

706,530

2,853

Hardware 

Supplies 

Service and software 

Shipping and handling 

$177,394  $ 163,081 

41,580 

14,120 

1,744 

38,578 

6,954 

1,610 

902,693

877,681

857,972

803,893

657,557

Cash flow hedging activities 

(1,265) 

(320) 

(1)  Includes litigation settlement of $53,392,000 and insurance receivable reserve of $12,543,000.
(2)  Relates to the estimation of forfeitures on prior year compensation expense outstanding at the adoption date 
of SFAS No. 123(R), Share-Based Payment. See Note 3 in the Notes to the Consolidated Financial Statements 
included in this Form 10-K.

(3)  Long-term obligations include deferred compensation and unearned revenue. See Note 18 in the Notes to 
the Consolidated Financial Statements included in this Form 10-K for further discussion of the Deferred 
Compensation Plan.

(4)  The decrease in cash and cash equivalents, restricted cash and investments and marketable securities was 

principally the result of our acquisitions of WhereNet, proveo AG, and Navis during 2007. See Note 4 in the Notes 
to the Consolidated Financial Statements included in this Form 10-K for further discussion of these acquisitions.

   Total sales 

$233,573 

$209,903 

year Ended 
December 31, 

Product Category 

2007 

2006  Change 

Hardware 

Supplies 

$660,034 

$578,002 

161,678 

150,709 

Service and software 

42,801 

25,664 

Item 7.  management’s Discussion and analysis of Financial Condition 

Cash flow hedging activities 

(3,060) 

Shipping and handling 

6,826 

6,022 

(873) 

and Results of Operations 

   Total sales 

$868,279 

$759,524 

8.8 

7.8 

103.0 

8.3 

NM 

11.3 

75.9 

17.8 

6.0 

0.8 

(0.5) 

100.0 

77.7

18.4

3.3

0.8

(0.2)

100.0

  Percent of  Percent of
Percent  Total Sales  Total Sales
2006

2007 

14.2 

7.3 

66.8 

13.4 

NM 

14.3 

76.1 

18.6 

4.9 

0.8 

(0.4) 

100.0 

76.1

19.8

3.4

0.8

(0.1)

100.0

Net sales for the fourth quarter of 2007, compared with the fourth quarter of 2006, 
increased 11.3%, principally on the strength of sales in our Europe/Middle East and Africa 
and Latin American sales regions. Continued robust sales growth of our established 
printer and service lines were supplemented by sales from recently acquired businesses. 
Gross margin expanded due to improved manufacturing variances and favorable 
exchange rate movements, offset by an unfavorable change in product mix. Higher 
operating expenses resulted from increases in payroll costs and recent acquisitions. In 
addition, operating expenses include $632,000 in charges related to the retirement of 
former CEO Ed Kaplan and Board of Director project activities related to the search and 
hiring of a new chief executive officer.

Sales for the full year increased by 14.3% over 2006, with North American growth holding 
near 10%. International sales were strong and were fueled by favorable foreign exchange 
movements. Gross margin increased 0.8 points from 2006 with decreases to manufacturing 
variances. Operating expenses were adversely affected during 2007 by the acquisitions 
during the year as well as other payroll increases. Year to-date operating expenses also 
include $3,233,000 in charges related to the retirement of former CEO Ed Kaplan and Board 
of Director project activities related to the search and hiring of a new chief executive officer.

Sales to customers by geographic region, percent changes and percent of total sales for 
the three months and year ended December 31, 2007, and December 31, 2006, were (in 
thousands, except percentages):

Geographic Region 

2007 

2006  Change 

Three months Ended 
December 31, 

  Percent of  Percent of
Percent  Total Sales  Total Sales
2006

2007 

Europe, Middle East 
   and Africa 

Latin America 

Asia-Pacific 

   Total International 

North America 

   Total sales 

$  93,895 

$  74,440 

15,452 

16,100 

13,854 

16,723 

125,447 

105,017 

108,126 

104,886 

$233,573 

$209,903 

26.1 

11.5 

(3.7) 

19.5 

3.1 

11.3 

40.2 

6.6 

6.9 

53.7 

46.3 

35.5

6.6

7.9

50.0

50.0

100.0 

100.0

 
 
 
 
 
 
Geographic Region 

2007 

2006  Change 

year Ended 
December 31, 

  Percent of  Percent of
Percent  Total Sales  Total Sales
2006

2007 

Europe, Middle East 
   and Africa 

Latin America 

Asia-Pacific 

   Total International 

North America 

   Total sales 

$320,225 

$264,711 

60,090 

71,871 

53,619 

61,374 

452,186 

379,704 

416,093 

379,820 

$868,279 

$759,524 

21.0 

12.1 

17.1 

19.1 

9.6 

14.3 

36.9 

6.9 

8.3 

52.1 

47.9 

34.8

7.1

8.1

50.0

50.0

100.0 

100.0

Ongoing strength in international territories, with notable growth in Europe, Middle 
East and Africa (EMEA) of 21.0% for the full year and 26.1% for the fourth quarter, over 
comparable 2006 periods, helped drive overall sales growth in 2007. For 2007, sales 
growth benefited from a 12.4% unit volume increase spread broadly across our printer 
product lines, offset by a decline in average unit prices. Sales growth also benefited from 
strong growth in service and software sales, which is a result of our recent acquisitions. 
Favorable foreign exchange movements added 3.9 percentage points to consolidated 
growth and 11.0 percentage points to growth in EMEA for the fourth quarter.

New printer products (defined as printers released within 18 months prior to the end of 
the applicable fiscal period) as a percent of total printer product sales were as follows:

Three months ended 
Year ended 

December 31, 

2007 

16.5 
11.0 

2006

12.8
13.0

Zebra’s international sales are denominated in multiple currencies, primarily the dollar, 
pound and euro, which subjects our reported sales to fluctuations based on changes in 
currency rates. We hedge a portion of anticipated euro-denominated sales to protect 
Zebra against exchange rate movements. Inclusive of all hedging activities, the impact 
of foreign exchange movements on reported sales during the fourth quarter was a 
gain of $8,187,000. The full year impact was a gain of $23,331,000. See Note 15 to the 
Consolidated Financial Statements included in this report for a more detailed discussion 
of the above hedging program.

Printer unit volumes and average selling price information is summarized below:

Total printers shipped 
Average selling price of printers shipped 

Total printers shipped 

Three months Ended
December 31, 

2007 

235,267 
$600 

2006 

226,625 
$596 

year Ended December 31, 

2007 

919,909 

2006 

818,413 

Percent
Change

3.8
0.7

Percent
Change

12.4

Average selling price of printers shipped 

$581 

$598 

(2.8)

For 2007, printer unit volumes for nearly all printer categories increased, with notable 
strength in mid-range, mobile and desktop printers. For the full year, lower average 
selling prices across the full line of printers in addition to a mix shift toward lower priced 
products resulted in a 2.8% decrease in the average selling price of printers shipped. 

Gross Profit
Gross profit information is summarized below (in thousands, except percentages):

December 31, 

2007 

2006 

Percent 
Change 

Percent of 
Percent of
Total Sales  Total Sales
2006

2007 

Three months ended 
Year ended 

$113,298 
417,118 

$  98,410 
358,420 

15.1 
16.4 

48.5 
48.0 

46.9
47.2

The improvement in gross profit margin for the fourth quarter was due to favorable foreign 
exchange movements and lower variances offset by an unfavorable product mix change.

Selling and Marketing Expenses
Selling and marketing expenses are summarized below (in thousands, except percentages):

December 31, 

2007 

2006 

Percent 
Change 

Percent of 
Percent of
Total Sales  Total Sales
2006

2007 

Three months ended 
Year ended 

$35,702 
121,996 

$27,702 
96,788 

28.8 
26.0 

 15.3 
 14.1 

13.2
12.7

During the fourth quarter of 2007, selling and marketing expenses increased due to higher 
payroll costs of $6,326,000. For the full year, the payroll costs increased $17,691,000, 
advertising and market development funding increased $1,131,000, professional services 
increased $472,000 and travel and entertainment expenses increased $1,518,000. These 
increases are related, in part, to recent acquisitions, which increased selling and marketing 
expenses by $3,726,000 during the fourth quarter and $9,255,000 for the full year of 2007.

Research and Development Costs
The development of new products and enhancement of existing products are important 
to Zebra’s business and growth prospects. To maintain and build our product pipeline, 
we made investments in research and development, summarized below (in thousands, 
except percentages):

December 31, 

2007 

2006 

Percent 
Change 

Percent of 
Percent of
Total Sales  Total Sales
2006

2007 

Three months ended 
Year ended 

$15,642 
57,600 

$12,768 
48,959 

22.5 
17.6 

6.7 
6.6 

6.1
6.4

Quarterly product development expenses fluctuate widely depending on the status of 
ongoing projects. We are committed to a long-term strategy of significant investment 
in product development. For the fourth quarter of 2007, research and development 
costs increased due to higher payroll costs of $2,346,000. For the full year, research and 
development costs increased as a result of increased payroll costs of $6,950,000 and 
higher professional services costs of $1,543,000. These increases are related, in part, to 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
recent acquisitions, which increased research and development expenses by $2,336,000 
during the fourth quarter and $7,387,000 for the full year of 2007.

Three months ended 
Year ended 

$  36,862 
143,185 

$  25,719 
80,429 

43.3 
78.0 

  15.8 
  16.5 

12.3
10.6

General and Administrative Expenses
General and administrative expenses are summarized in the table below (in thousands, 
except percentages):

December 31, 

2007 

2006 

Percent 
Change 

Percent of 
Percent of
Total Sales  Total Sales
2006

2007 

Three months ended 
Year ended 

$21,854 
81,356 

$18,284 
62,656 

19.5 
29.8 

9.4 
9.4 

8.7
8.2

Investment income 

Interest expense 

For the fourth quarter of 2007, general and administrative expenses increased due 
primarily to higher payroll costs of $2,926,000. For the full year, general and administrative 
expenses increased due to higher payroll costs of $12,911,000, and information systems 
expense increased $1,546,000 for the full year of 2007. These increases are related, in part, 
to recent acquisitions, which increased general and administrative expenses by $1,088,000 
during the fourth quarter and $2,138,000 for the full year of 2007.

Amortization of Intangible Assets
Amortization of intangible assets increased during 2007 due to our recent acquisitions of 
WhereNet, proveo and Navis. See Note 4 of the Consolidated Financial Statements included 
in this Annual Report on Form 10-K for a more detailed discussion of the recent acquisitions.

Settlement and Licensing Agreement with Paxar Americas, Inc.
During the third quarter of 2006, Zebra paid $63,750,000 to settle all issues surrounding 
the litigation with Paxar Americas, Inc. Of this amount, $53,392,000 was included as 
operating expense. The remaining $10,358,000 was capitalized as an intangible asset 
related to future use of patents and other licenses and are being amortized over 4 to 7 
years resulting in an incremental charge of $456,000 per quarter. 

Insurance Receivable Reserve
During 2006, a Zebra reseller filed for bankruptcy protection in Austria. At the time of 
the filing, the reseller owed various Zebra subsidiaries a total of $12,065,000. The entire 
balance due to Zebra was guaranteed by Condor Insurance, a Nevis-based insurance 
company through a United Kingdom insurance broker. During June 2006, Zebra initiated 
a suit in the U.K. courts to enforce the guarantee. However, during the fourth quarter 
of 2006, we discovered that the insurance company’s financial position was such that 
it may not be able to pay the judgment awarded to us. We reviewed the situation and 
determined that a loss was probable and as of December 31, 2006 reserved 100% of the 
balance due, which was $12,543,000. 

Operating Income
Operating income is summarized in the following table (in thousands, except percentages):

December 31, 

2007 

2006 

Percent 
Change 

Percent of 
Percent of
Total Sales  Total Sales
2006

2007 

Non-operating Income and Expenses
Zebra’s non-operating income and expense items are summarized in the following table 
(in thousands):

Three months Ended  
December 31, 

year Ended
December 31,

2007 

$8,545 

49 

553 

182 

2006 

$6,980 

(16) 

(822) 

(170) 

2007 

$23,966 

(44) 

523 

(255) 

2006

$23,182

(252)

(635)

(1,082)

Foreign exchange gains (losses) 

Other, net 

    Total other income 

$9,329 

$5,972 

$24,190 

$21,213

Rate of Return analysis: 

Average cash and marketable
   securities balances 

$375,269 

$553,406 

$420,184  

$551,714 

Annualized rate of return 

9.1% 

5.0% 

5.7% 

4.2%

During 2007, we began liquidating all of our interests in our partnership holdings. As 
a result of these liquidations, we recorded investment income of $9,246,000 related 
to gains on the liquidations of the partnerships during 2007, $4,369,000 of which was 
recognized in the fourth quarter.

Income Taxes
The effective income tax rate for the fourth quarter was 33.3% compared with 32.3% 
for the same quarter last year. For the full year of 2007, the effective income tax rate 
was 34.2% versus 31.5% for 2006. The increase in the effective tax rate is a result of the 
increased impact in 2006 of permanent tax differences, including tax-exempt interest 
income, on the effective income tax rate due to lower taxable income as a result of the 
Paxar settlement. In addition, we reduced tax reserves in 2006 totaling $1,189,000 related 
to the completion of various state tax audits and 2005 state income tax returns.

Income before Cumulative Effect of Accounting Change 
Zebra’s income before cumulative effect of accounting change is summarized below (in 
thousands, except per share amounts):

Income before cumulative  
   effect of accounting change 

Diluted earnings per share  
   before cumulative effect  
   of accounting change 

Three months Ended  
December 31, 

year Ended
December 31,

2007 

2006 

2007 

2006

$ 30,803 

$ 21,446 

$ 110,113 

$  69,627

$  0.45 

$  0.30 

$ 

1.60 

$ 

0.98

Cumulative Effect of Accounting Change
During the first quarter of 2006, Zebra adopted SFAS No. 123(R), Share-Based Payment, 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
using the modified retrospective approach. SFAS No. 123(R) requires entities to estimate 
the number of forfeitures expected to occur and record expense based upon the number 
of awards expected to vest. Prior to the adoption of SFAS No. 123(R), Zebra accounted 
for forfeitures as they occurred as permitted under previous accounting standards. The 
requirement to estimate forfeitures is classified as an accounting change, and SFAS No. 
123(R) required a one-time adjustment in the period of adoption. The one-time adjustment 
(cumulative effect of accounting change) related to the change in estimating forfeitures 
increased income by $1,319,000, net of applicable taxes.

Net Income
Zebra’s net income is summarized below (in thousands, except per share amounts):

Three months Ended  
December 31, 

year Ended
December 31,

2007 

2006 

2007 

2006

Net income 
Diluted earnings per share 

$ 30,803 
$  0.45 

$21,446 
$  0.30 

$ 110,113 
1.60 
$ 

$  70,946
1.00
$ 

Latin America (14.4%) and Europe, Middle East and Africa (EMEA) (13.5%). Sales growth 
also benefited from strong growth in supplies sales and an increase in North American 
sales. Favorable foreign exchange movements added $3,606,000 to consolidated growth 
during 2006. New printer products as a percent of total printer product sales was 13.0% 
for 2006, compared to 10.7% for 2005. 

Printer unit volumes and average selling price information is summarized below:

Total printers shipped 
Average selling price of printers shipped 

year Ended December 31, 

2006 

818,413 
$598 

2005 

720,306 
$633 

Percent
Change

13.6
(5.5)

For all of 2006, with the exception of card printers, unit volumes increased in nearly all 
product lines, with notable strength in mobile, desktop and high-end printers. In addition, 
lower average selling prices and a mix toward lower priced products resulted in a 5.5% 
decrease in the average selling price of printers shipped. 

Comparison of years Ended December 31, 2006 and 2005

Gross Profit
Gross profit information is summarized below (in thousands except percentages):

Sales
Sales by product category, related percent changes and percent of total sales for 2006 
and 2005 were as follows:

  Percent of  Percent of
year ended December 31,   Percent  Total Sales  Total Sales
2005
Change 

2006 

2006 

2005 

Product Category 

Hardware 

Supplies 

$578,002 

$540,679 

150,709 

129,183 

Service and software 

Shipping and handling 

25,664 

6,022 

Cash flow hedging activities 

(873) 

25,217 

5,575 

1,617 

   Total sales 

$759,524 

$702,271 

6.9 

16.7 

1.8 

8.0 

NM 

8.2 

76.1 

19.8 

3.4 

0.8 

(0.1) 

100.0 

77.0

18.4

3.6

0.8

0.2

100.0

Sales to customers by geographic region, related percent changes, and percent of total 
sales for 2006 and 2005 were as follows:

Geographic Region 

Europe, Middle East  
   and Africa 

Latin America 

Asia-Pacific 

   Total International 

North America 

   Total sales 

  Percent of  Percent of
year ended December 31,   Percent  Total Sales  Total Sales
2005
Change 

2006 

2006 

2005 

$264,711 

$233,306 

53,619 

61,374 

379,704 

379,820 

46,878 

60,033 

340,217 

362,054 

$759,524 

$702,271 

13.5 

14.4 

2.2 

11.6 

4.9 

8.2 

34.8 

7.1 

8.1 

50.0 

50.0 

33.3

6.7

8.5

48.5

51.5

100.0 

100.0

Sales growth for 2006 was a result of strength in international territories, most notably, 

For the year Ended 

December 31, 2006 
December 31, 2005 
     Percent Change 

Gross Profit 

$358,420 
353,420 
1.4

            Percent of
Total Sales

47.2
50.3

Gross margin decreased largely because of:

•  Increases to excess inventory and cost change reserves,
•  Less favorable purchase price variances,
•  Cycle count adjustments,
•  Overhead spending and labor variances related to facility expansion in the supplies 

organization, 

•  Higher cost components required for RoHS Legislation compliance,
•  Pricing and negative product mix in the first and second quarters, and
•  Negative foreign exchange comparisons in the first quarter.

Selling and Marketing Expenses
Selling and marketing expenses are summarized below (in thousands, except percentages):

For the year Ended 

December 31, 2006 
December 31, 2005 
     Percent Change 

Selling and 
marketing Expenses 

Percent of
Total Sales

$96,788 
91,630 
5.6 

12.7
13.0

Higher selling and marketing expenses were a result of increased payroll costs of 
$4,587,000 and trade show expenses of $690,000. In addition to increases in the items 
mentioned above, outside commissions, advertising and building expenses increased 
during 2006. The increased staffing was primarily focused on increasing our presence 

 
 
 
 
                            
 
 
                            
 
 
 
 
 
 
 
 
 
 
 
 
 
 
in targeted geographical territories to support growth in those regions, building sales 
and marketing teams to deliver vertical market applications, and strengthening strategic 
alliances with complementary companies.

Research and Development Costs
Research and development costs are summarized below (in thousands, except percentages):

For the year Ended 

December 31, 2006 
December 31, 2005 
     Percent Change 

Research and 
Development Costs 

Percent of
Total Sales

$48,959 
47,359 
3.4

6.4
6.7

For 2006, research and development expenses increased primarily due to increases in 
payroll costs of $4,533,000 and professional services of $230,000, offset by a decrease 
in project expenses of $3,179,000. Included in the 2005 project expenses are write-
offs of tooling and other materials related to product development in the amount of 
$2,726,000. Also during 2005, we incurred research and development costs, which totaled 
$2,882,000, to re-engineer our products to make them compliant with new environmental 
laws that went into effect in 2006. 

General and Administrative Expenses
General and administrative expenses are summarized below (in thousands, except 
percentages):

For the year Ended 

December 31, 2006 
December 31, 2005 
     Percent Change 

General and 
administrative Expenses 

Percent of
Total Sales

$62,656 
64,050 
(2.2) 

8.2
9.1

For 2006, general and administrative expenses were affected by:

•  Higher payroll costs of $2,350,000,
•  Higher information systems expenses of $1,718,000,
•  Increased bad debt expenses of $944,000, and
•  Higher professional services and recruiting of $725,000. 

These increases were more than offset by lower legal expenses of $7,373,000, which was 
related to the resolution of the litigation with Paxar Americas, Inc., as described below.

Settlement and Licensing Agreement with Paxar Americas, Inc.
During the third quarter of 2006, Zebra paid $63,750,000 to settle all issues surrounding 
the litigation with Paxar Americas, Inc. Of this amount, $53,392,000 was included as 
operating expense. The remaining $10,358,000 was capitalized as an intangible asset 
related to future use of patents and other licenses and are being amortized over 4 to 7 
years resulting in an incremental charge of $456,000 per quarter. 

Insurance receivable reserve
During 2006, a Zebra reseller filed for bankruptcy protection in Austria. At the time of 
the filing, the reseller owed various Zebra subsidiaries a total of $12,065,000. The entire 
balance due to Zebra is guaranteed by Condor Insurance, a Nevis-based insurance 

company through a United Kingdom insurance broker. During June 2006, Zebra initiated 
a suit in the U.K. courts to enforce the guarantee. However, during the fourth quarter, 
we discovered that the insurance company’s financial position was such that it may not 
be able to pay the judgment awarded to us. We reviewed the situation and determined 
that a loss is probable, and, therefore, reserved 100% of the balance due, which was 
$12,543,000 at December 31, 2006. 

Operating Income
Operating income is summarized in the following table (in thousands, except percentages):

For the year Ended 

December 31, 2006 
December 31, 2005 
     Percent Change 

Operating Income 

$  80,429 
146,028 
(44.9)

Percent of
Total Sales

10.6
20.8

Non-operating Income and Expenses
Zebra’s non-operating income and expense items are summarized in the following table 
(in thousands):

                               year Ended December 31,

Investment income 

Interest expense 

Foreign exchange gains (losses) 

Other, net 

   Total other income (expense) 

2006 

$23,182 

(252) 

(635) 

(1,082) 

$21,213 

2005

$13,417

(79)

1,286

(370)

$14,254

Rate of Return Analysis: 
Average cash and marketable securities balance 
Annualized rate of return 

$551,714 
4.2% 

$551,116
2.4%

Income Taxes
The effective income tax rate for 2006 was 31.5% versus 33.8% in 2005. During 2005, we 
reduced tax reserves as a result of favorable resolution of certain tax audits. In addition, 
we took advantage of the deduction for qualified domestic production activities included 
in the American Jobs Creation Act of 2004. The decrease in the effective tax rate is 
a result of the increased impact of permanent tax differences, including tax-exempt 
interest income, on the effective income tax rate due to lower taxable income as a result 
of the Paxar settlement. In addition, we reduced tax reserves in 2006 totaling $1,189,000 
related to the completion of various state tax audits and 2005 state income tax returns.

Income before Cumulative Effect of Accounting Change
Zebra’s income before cumulative effect of accounting change is summarized below (in 
thousands, except per share amounts):

year Ended December 31,

2006 

2005

Income before cumulative effect  

 
 
 
 
 
 
 
 
 
 
   of accounting change 
Diluted earnings per share before  
   cumulative effect of accounting change 

$  69,627 

$     0.98 

$ 106,184

$      1.47

continue to experience return rates consistent with historical patterns. Historically, 
our product returns have not been significant. However, if a significant issue should 
arise, it could have a material impact on our financial statements. 

Cumulative Effect of Accounting Change
During the first quarter of 2006, Zebra adopted SFAS No. 123(R), Share-Based Payment, 
using the modified retrospective approach. SFAS No. 123(R) requires entities to estimate 
the number of forfeitures expected to occur and record expense based upon the number 
of awards expected to vest. Prior to the adoption of SFAS No. 123(R), Zebra accounted 
for forfeitures as they occurred as permitted under previous accounting standards. The 
requirement to estimate forfeitures is classified as an accounting change, and SFAS 
No. 123(R) required a one-time adjustment in the period of adoption. The one-time 
adjustment (cumulative effect of accounting change) related to the change in estimating 
forfeitures increased income by $1,319,000, net of applicable taxes.

Net Income
Zebra’s net income is summarized below (in thousands, except per share amounts):

Net income 
Diluted earnings per share 

year Ended December 31,

2006 

$   70,946 
$     1.00 

2005

$ 106,184
$      1.47

Critical accounting Policies and Estimates
Management prepared the consolidated financial statements of Zebra Technologies 
Corporation under accounting principles generally accepted in the United States of 
America. These principles require the use of estimates, judgments and assumptions. We 
believe that the estimates, judgments and assumptions we used are reasonable, based 
upon the information available. 

Our estimates and assumptions affect the reported amounts in our financial statements. 
The following accounting policies comprise those that we believe are the most critical in 
understanding and evaluating Zebra’s reported financial results.

Revenue Recognition
Product revenue is recognized once four criteria are met: (1) we have persuasive evidence 
that an arrangement exits; (2) delivery has occurred and title has passed to the customer, 
which happens at the point of shipment provided that no significant obligations remain; 
(3) the price is fixed and determinable; and (4) collectibility is reasonably assured. Other 
items that affect our revenue recognition include:

Customer Returns
Customers have the right to return products that do not function properly within 
a limited time after delivery. We monitor and track product returns and record a 
provision for the estimated future returns based on historical experience and any 
notification received of pending returns. Returns have historically been within 
expectations and the provisions established, but Zebra cannot guarantee that it will 

Growth Rebates
Some of our channel program partners are offered incentive rebates based on the 
attainment of specific growth targets related to products they purchase from us over 
a quarter or year. These rebates are recorded as a reduction to revenue. Each quarter, 
we estimate the amount of outstanding volume rebates and establish a reserve for 
them based on shipment history. Historically, actual volume rebates have been in line 
with our estimates.

Price Protection
Some of our customers are offered price protection by Zebra as an incentive to carry 
inventory of our product. These price protection plans provide that if we lower prices, 
we will credit them for the price decrease on inventory they hold. We estimate future 
payments under price protection programs quarterly and establish a reserve, which is 
charged against revenue. Our customers typically carry limited amounts of inventory, 
and Zebra infrequently lowers prices on current products. As a result, the amounts 
paid under theses plans have been minimal. 

Software Revenue
We sell four types of software and record revenue as follows:

•   Our enterprise solutions group has fixed fee software implementation projects, 

for which we use the percentage of completion method for revenue recognition. 
Under this method of accounting, we recognize revenue based on the ratio of 
costs incurred to total estimated costs. If increases in projected costs-to-complete 
are sufficient to create a loss contract, the entire estimated loss is charged to 
operations in the period the loss first becomes known.

•   Our printers contain embedded firmware, which is part of the hardware purchase. 
We consider the sale of this firmware to be incidental to the sale of the printer and 
do not attribute any revenue to it.

•   We sell a limited amount of prepackaged, or off-the-shelf, software for the creation 
of bar code labels using our printers. There is no customization required to use this 
software, and we have no post-shipment obligations on the software. Revenue is 
recognized at the time this prepackaged software is shipped.

•   We sometimes provide custom software as part of a printer installation project. 

We bill custom software development services separate from the related hardware. 
Revenue related to custom software is recognized once the custom software 
development services have been completed and accepted by the customer.

Shipping and Handling
We charge our customers for shipping and handling services based upon our internal 
price list for these items. The amounts billed to customers are recorded as revenue 
when the product ships. Any costs incurred related to these services are included in 
cost of sales.

From time to time, Zebra will enter into sales transactions that include more than one 
product type. This bundle of products might include printers, current or future supplies, 

 
 
and services. When this type of transaction occurs, we allocate the purchase price to each 
product type based on the fair value of the individual products. The revenue for each 
individual product is then recognized when the earning process for that product is fully met.

Investments and Marketable Securities 
Investments and marketable securities at December 31, 2007, consisted of the following:

U.S. government securities
State and municipal bonds
Corporate bonds
Partnership interests

13.1%
81.1%
1.3%
4.5%

We classify our debt and marketable equity securities in one of three categories: trading, 
available-for-sale or held-to-maturity. Trading securities are bought and held principally 
for the purpose of selling them in the near term. Held-to-maturity securities are those 
debt securities that Zebra has the ability and intent to hold until maturity. All securities 
not included in trading or held-to-maturity are classified as available-for-sale, except for 
partnership interests described below.

Trading and available-for-sale securities are recorded at fair value. Held-to-maturity 
securities are recorded at amortized cost, adjusted for the amortization or accretion of 
discounts or premiums. Unrealized holding gains and losses on trading securities are 
included in earnings. Unrealized holding gains and losses, net of the related tax effect, on 
available-for-sale securities are excluded from earnings and are reported as a separate 
component of stockholders’ equity until realized. As of December 31, 2007, Zebra’s 
investments in marketable debt securities are classified as available-for-sale. In addition, 
as of December 31, 2007, all of our investments in marketable debt securities with 
maturities greater than one year are classified as long-term investments on the balance 
sheet due to our ability to hold them until maturity.

We account for the partnership interests using the cost method until our ownership 
percentage in a partnership reaches 5% of the total partnership portfolio value. At that 
time, we begin using the equity method to account for that particular partnership. During 
2006, we reached the 5% threshold on one of our partnership interests. During 2007, we 
liquidated this partnership interest. During the fourth quarter of 2007, we also liquidated 
95% of two other partnership interests, with the balances in all remaining partnership 
interests to be liquidated in 2008. 

Accounts Receivable
We have standardized credit granting and review policies and procedures for all customer 
accounts, including:

•  Credit reviews of all new customer accounts,

•  Ongoing credit evaluations of current customers,

•  Credit limits and payment terms based on available credit information,

•   Adjustments to credit limits based upon payment history and the customer’s current 

credit worthiness, and

•   An active collection effort by regional credit functions, reporting directly to the 

corporate financial officers.

We reserve for estimated credit losses based upon historical experience and specific 
customer collection issues. Over the last three years, accounts and notes receivable reserves 
varied from 0.6% to 3.3% of total accounts receivable. Accounts receivable reserves as 
of December 31, 2007, were $5,075,000, or 3.3% of the balance due. We feel this reserve 
level is appropriate considering the quality of the portfolio as of December 31, 2007. While 
credit losses have historically been within expectations and the provisions established, 
we cannot guarantee that our credit loss experience will continue to be consistent with 
historical experience. 

Inventories
We value our inventories at the lower of the actual cost to purchase or manufacture using 
the first-in, first-out (FIFO) method, or the current estimated market value. We review 
inventory quantities on hand and record a provision for excess and obsolete inventory 
based on forecasts of product demand and production requirements for the subsequent 
twelve months. 

Over the last three years, our inventory reserves have ranged from 9.6% to 14.2% of 
gross inventory. As of December 31, 2007, inventory reserves were $8,999,000, or 9.6% of 
gross inventory. We feel this reserve level is appropriate considering the quantities and 
quality of the inventories as of December 31, 2007.

Valuation of Long-Lived and Intangible Assets and Goodwill
We test the impairment of goodwill each year or whenever events or changes in 
circumstances indicate that the carrying value may not be recoverable. We completed our 
last assessment during June 2007. At that time, no adjustment to goodwill was necessary 
due to impairment.

We evaluate the impairment of identifiable intangibles and other long-lived assets whenever 
events or changes in circumstances indicate that the carrying value may not be recoverable.

Factors considered that may trigger an impairment review consist of: 

•   Significant underperformance relative to expected historical or projected future 

operating results, 

•   Significant changes in the manner of use of the acquired assets or the strategy for 

the overall business, 

•  Significant negative industry or economic trends,

•  Significant decline in Zebra’s stock price for a sustained period, and

•  Significant decline in market capitalization relative to net book value. 

If we believe that one or more of the above indicators of impairment have occurred, we 
measure impairment based on projected discounted cash flows using a discount rate that 
incorporates the risk inherent in the cash flows. Net intangible assets, long-lived assets 
and goodwill amounted to $433,620,000 as of December 31, 2007. 

Income Taxes
On January 1, 2007, we adopted Financial Accounting Standards Board (FASB) 
Interpretation (FIN) No. 48, Accounting for Uncertainty in Income Taxes - an interpretation 
of FASB Statement No. 109. According to FIN No. 48, we identified, evaluated, and 
measured the amount of income tax benefits to be recognized for all of our income tax 
positions. The net income tax assets recognized under FIN No. 48 did not differ from the 

 
 
 
 
 
 
 
 
 
 
 
 
net assets recognized before adoption, and, therefore, we did not record an adjustment 
related to the adoption of FIN No. 48. Zebra did not have any unrecognized tax benefits as 
of December 31, 2007.

135,000 shares that were repurchased as of December 31, 2006.

•  Stock option exercises and purchases under the stock purchase plan contributed 

$8,375,000.

Zebra has concluded all U.S. federal income tax audits for years through 2004. The tax 
years 2004 through 2007 remain open to examination by multiple state taxing jurisdictions.

Zebra’s continuing practice is to recognize interest and penalties related to income tax 
matters as part of income tax expense. For the year ended December 31, 2007, we did not 
accrue any interest or penalties into income tax expense.

Contingencies
We record estimated liabilities related to contingencies based on our estimates of 
the probable outcomes. Quarterly, we assess the potential liability related to pending 
litigation, tax audits and other contingencies and confirm or revise estimates and 
reserves as appropriate. 

For a discussion of all current litigation matters, see Note 16 in the Notes to the 
Consolidated Financial Statements included in the Form 10-K.

Stock-Based Compensation
As of December 31, 2007, Zebra had two stock-based compensation plans available 
for future grants. As of January 1, 2006, Zebra adopted SFAS No. 123(R), Share-Based 
Payment, utilizing the modified retrospective approach, which requires the prior period 
financial statements to be restated to recognize compensation costs in the amounts 
previously reporting in the pro forma footnote disclosures. See Notes 2 and 3 to the 
Consolidated Financial Statements included in the Form 10-K for further information on 
the adoption and impact of SFAS No. 123(R).

Liquidity and Capital Resources
During 2007, Zebra purchased WhereNet Corp. for $127,450,000, proveo AG for 
$15,467,000, and Navis, LLC for $143,844,000. As a result, Zebra’s cash and investment 
balances decreased to $281,179,000 at December 31, 2007, compared with $559,189,000 
at December 31, 2006. Other factors affecting cash and investment balances during 2007 
include (note that changes discussed below include the impact of foreign currency):

•  Operations provided a net cash increase of $158,120,000 primarily from net income. 

•  Deferred tax assets increased $5,477,000, primarily due to deferred taxes on 

compensation costs.

•  Accounts receivable decreased $4,453,000 because of higher sales. Days sales 
outstanding increased to 58.9 at the end of 2007 from 53.3 at the end of 2006.

•  Accrued expenses increased by $16,804,000 for payroll, bonus, warranty, deferred 

revenue and sales tax liabilities.

•  Taxes payable decreased $1,337,000 due to the timing of tax payments made in 2007. 

•  Purchases of property and equipment totaled $22,070,000.

•  Intangibles increased $4,800,000 due to payments for licenses to use patents.

•  Net sales of investments totaled $278,815,000.

•  Purchases of treasury shares totaled $112,094,000. Zebra made open market 

repurchases of our shares under an authorization of the Board of Directors dated 
October 4, 2005 and August 1, 2007. Cash of $4,704,000 was paid during 2007 for 

In February 2008, we announced that printer manufacturing will be transferred to a third-
party manufacturer. This transition is expected to occur over the next 18 to 24 months. 
See Note 21 to our Consolidated Financial Statements in this Annual Report on Form 10-K 
for further discussion.

Contractual Obligations
Zebra’s contractual obligations as of December 31, 2007 were:

Payments due by period

  Less than 
1 year 

Total 

1-3 years 

3-5 years 

  more than
5 years

Operating lease obligations  $38,944 

$  9,360 

$12,820 

$8,473 

$8,291

Purchase obligations 

51,634 

51,634 

— 

— 

—

    Total 

$90,578 

$60,994 

$12,820 

$8,473 

$8,291

Purchase obligations are for purchases made in the normal course of business to meet 
operational requirements, primarily raw materials. 

Management believes that existing capital resources and funds generated from 
operations are sufficient to finance anticipated capital requirements. It is our intention 
to actively pursue opportunities to acquire other businesses.

Recently Issued accounting Pronouncements
In September 2006, the FASB issued SFAS No. 157, Fair Value Measurements. This 
statement defines fair value, establishes a framework for measuring fair value in 
generally accepted accounting principles, and expands disclosures about fair value 
measurements. This Statement will be effective for Zebra beginning in fiscal 2008, and 
we are in the process of determining any potential impact to the financial statements.

In February 2007, the FASB issued SFAS No. 159, The Fair Value Option for Financial 
Assets and Financial Liabilities, which allows entities to voluntarily choose, at specified 
election dates, to measure many financial assets and financial liabilities (as well as 
certain non-financial instruments) at fair value (the “fair value option”). The election is 
made on an instrument-by-instrument basis and is irrevocable. If the fair value option 
is elected for an instrument, the Statement specifies that all subsequent changes in fair 
value for that instrument shall be reported in earnings. This Statement is effective for 
Zebra for the fiscal year ending December 31, 2008. We have not yet determined the 
effect this Statement will have on our operations or financial position.

In December 2007, the FASB issued SFAS No. 141(R), Business Combinations, to create 
greater consistency in the accounting and financial reporting of business combinations. 
SFAS No. 141(R) establishes principles and requirements for how the acquirer in a 
business combination (i) recognizes and measures in its financial statements the 
identifiable assets acquired, the liabilities assumed, and any non-controlling interest, 
(ii) recognizes and measures the goodwill acquired in the business combination or 
a gain from a bargain purchase, and (iii) determines what information to disclose to 
enable users of the financial statements to evaluate the nature and financial effects 

 
 
 
 
 
 
 
 
of the business combination. This statement applies to fiscal years beginning after 
December 15, 2008 and will generally affect acquisitions going forward.

Item 7a.   Quantitative and Qualitative Disclosures about market Risk

Interest Rate Risk
Zebra is exposed to the impact of changes in interest rates because of our large 
investment portfolio. As stated in our written investment policy, the investment portfolio 
is viewed as a strategic resource that will be managed to achieve above market rates of 
return in exchange for accepting a prudent amount of incremental risk, which includes 
the risk of interest rate movements. Risk tolerance is constrained by an overriding 
objective to preserve capital across each quarterly reporting cycle.

Zebra mitigates interest rate risk with an investment policy that requires the use 
of outside professional investment managers, investment liquidity, and broad 
diversification across investment strategies, and which limits the types of investments 
that may be made. Moreover, the policy requires due diligence of each investment 
manager both before employment and on an ongoing basis. 

The following table sets forth the impact of a one-percentage point movement in interest 
rates on the value of Zebra’s investment portfolio (in thousands, except per share data). 

Interest rate sensitive instruments     

+1   percentage point movement 
Effect on Pretax Income 
Effect on Diluted EPS (after tax) 

-1    percentage point movement 
Effect on Pretax Income 
Effect on Diluted EPS (after tax) 

as of December 31,
2006

2007 

$ (3,206) 
$  (0.03) 

$ 3,206 
$  0.03 

$ (7,140)
$  (0.07)

$  7,140
$  0.07

Because these securities are classified as available-for-sale under SFAS No. 115, 
Accounting for Certain Investments in Debt and Equity Securities, the impact of a one-
percentage point movement in interest rates occurs over an extended period of time as 
investments are sold and the funds are subsequently reinvested.

Foreign Exchange Risk
We conduct business in approximately 100 countries throughout the world and, 
therefore, are exposed to risk based on movements in foreign exchange rates. We 
generally invoice customers in their local currency and have a resulting foreign currency 
denominated revenue transaction and accounts receivable. We also purchase certain raw 

materials and other items in foreign currencies. We manage these risks using derivative 
financial instruments. See Note 15 of the Notes to the Consolidated Financial Statements 
included in this form 10-K for further discussions of hedging activities.

The following table sets forth the impact of a ten percent movement in the dollar/pound 
and dollar/euro rates measured as if Zebra did not engage in the selective hedging 
practices described above and in Note 15. It is based on the dollar/euro and dollar/pound 
exchange rates and euro and pound denominated assets and liabilities (in thousands, 
except per share data).

Foreign exchange     

Dollar/pound 

Effect on Pretax Income 
Effect on Diluted EPS (after tax) 

Dollar/euro 

Effect on Pretax Income 
Effect on Diluted EPS (after tax) 

Euro/pound 

Effect on Pretax Income 
Effect on Diluted EPS (after tax) 

as of December 31,
2006
2007 

$   599 
$  0.01 

$ 2,195 
$  0.02 

$ 3,073 
$  0.03 

$  490
$  0.00

$ 2,240
$  0.02

$ 2,775
$  0.03

Equity Price Risk
Zebra currently employs five investment managers, three of which manage portfolios of 
investment funds (i.e., fund of funds). These investment funds use a variety of investment 
strategies, some of which involve the use of equity securities. By policy, management 
limits the amount of Zebra’s investments in alternative investment strategies to a maximum of 
15% of the total investment portfolio, with no single investment exceeding $15,000,000. 
Zebra is currently in the process of liquidating all of our partnership interests. 

Zebra utilizes a Value-at-Risk (VaR) model to determine the maximum potential one-day loss 
in the fair value of its interest rate, foreign exchange and equity price sensitive instruments. 

The following table sets forth the impact of a ten percent change in the value of all equity 
positions held by Zebra’s investment managers (in thousands, per share data). 

Equity price sensitive instruments     

+10 percent movement 

   Effect on Pretax Income 
   Effect on Diluted EPS (after tax) 

-10  percent movement 

   Effect on Pretax Income 
   Effect on Diluted EPS (after tax) 

as of December 31,
2006

2007 

$  1,170 
$  0.01 

$  4,333
$  0.04

$ (1,170) 
$  (0.01) 

$ (4,333)
$  (0.04)

From time to time, Zebra has taken direct equity positions in companies. These 
investments relate to potential acquisitions and other strategic business opportunities. 

 
 
 
 
 
 
    
 
 
 
 
 
 
    
 
 
 
 
    
 
 
 
 
    
 
 
 
 
 
    
 
 
 
 
    
 
 
To the extent that it has a direct investment in the equity securities of another company, 
Zebra is exposed to the risks associated with such investments. 

net assets, respectively, as of December 31, 2007 and $3,129 and $190 of revenues and 
net income, respectively, for the year then ended. (All numbers referenced above for 
WhereNet, LLC and Navis Holdings, LLC are state in thousands.) 

Based on management’s assessment, which excluded an assessment of internal control 
over financial reporting of the acquired operations of WhereNet, LLC and Navis Holdings, 
LLC, and those criteria, our management believes that, as of December 31, 2007, our internal 
control over financial reporting is effective. Our independent registered public accounting 
firm, Ernst & Young LLP, has issued an attestation report on Zebra’s internal control over 
financial reporting. That report is included on page 41 of this report on Form 10-K.

Changes in Internal Control over Financial Reporting
During 2007, we made changes to our controls and procedures as part of our ongoing 
monitoring of our controls. However, none of these changes has materially affected, or 
are reasonably likely to materially affect, our internal control over financial reporting. 

Inherent Limitations on the Effectiveness of Controls
Our management, including our Chief Executive Officer and Chief Financial Officer, 
does not expect that our disclosure controls and procedures or our internal controls will 
prevent or detect all errors and all fraud. A control system, no matter how well conceived 
and operated, can provide only reasonable, not absolute, assurance that the objectives 
of the control system are met. Further, the design of a control system must reflect the 
fact that there are resource constraints, and the benefits of controls must be considered 
relative to their costs. Because of the inherent limitations in all control systems, no 
evaluation of controls can provide absolute assurance that misstatements due to error or 
fraud will not occur or that all control issues and instances of fraud, if any, within Zebra 
have been detected. 

These inherent limitations include the realities that judgments in decision-making can 
be faulty and that breakdowns can occur because of simple error or mistake. Controls 
can also be circumvented by the individual acts of some persons, by collusion of 
two or more people, or by management override of the controls. The design of any 
system of controls is based in part on certain assumptions about the likelihood of 
future events, and there can be no assurance that any design will succeed in achieving 
its stated goals under all potential future conditions. Projections of any evaluation of 
controls effectiveness to future periods are subject to risks. Over time, controls may 
become inadequate because of changes in conditions or deterioration in the degree of 
compliance with policies or procedures.

Item 8. Financial Statements and Supplementary Data

The financial statements and schedule of Zebra are annexed to this report as pages F-2 
through F-22. An index to such materials appears on page F-1. 

Item 9.  Changes in and Disagreements with accountants on 

accounting and Financial Disclosures 

Not applicable. 

Item 9a. Controls and Procedures

Evaluation of Disclosure Controls and Procedures
We conducted an evaluation of the effectiveness of the design and operation of our 
disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under 
the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) as of the end of 
the period covered by this Form 10-K. The controls evaluation was conducted under the 
supervision of our Disclosure Committee, and with the participation of management, 
including our Chief Executive Officer and Chief Financial Officer. Based on that 
evaluation, our Chief Executive Office and Chief Financial Officer, have concluded that 
our disclosure controls and procedures were effective to provide reasonable assurance 
that (i) the information required to be disclosed by us in this Annual Report on Form 10-K 
was recorded, processed, summarized and reported within the time periods specified 
in the SEC’s rules and forms, and (ii) information required to be disclosed by us in our 
reports that we file or submit under the Exchange Act is accumulated and communicated 
to our management, including our principal executive and principal financial officers, or 
persons performing similar functions, as appropriate to allow timely decisions regarding 
required disclosure.

management’s Report on Internal Control over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control 
over financial reporting as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange 
Act to provide reasonable assurance regarding the reliability of our financial reporting 
and the preparation of financial statements for external purposes in accordance with 
generally accepted accounting principles. Our management assessed the effectiveness 
of our internal control over financial reporting as of December 31, 2007. In making this 
assessment, our management used the criteria set forth by the Committee of Sponsoring 
Organizations of the Treadway Commission (“COSO”) in Internal Control-Integrated 
Framework. We completed our acquisitions of WhereNet, LLC and Navis Holdings, LLC on 
January 25, 2007 and December 14, 2007, respectively. As permitted by the U.S. Securities 
and Exchange Commission, management’s assessment as of December 31, 2007 did 
not include the internal control of WhereNet LLC and Navis Holdings, LLC, which are 
included in our consolidated financial statements as of December 31, 2007. WhereNet, LLC 
constituted $139,958 and $118,242 of total and net assets, respectively, as of December 
31, 2007 and $27,308 and $(10,856) of revenues and net income (loss), respectively, for 
the year then ended. Navis Holdings, LLC constituted $174,542 and $156,887 of total and 

Report of Independent Registered Public accounting Firm
On Internal Control over Financial Reporting

The Board of Directors and Stockholders  
of Zebra Technologies Corporation:

We have audited Zebra Technologies Corporation and subsidiaries’ internal control over 
financial reporting as of December 31, 2007, based on criteria established in Internal 
Control—Integrated Framework issued by the Committee of Sponsoring Organizations 
of the Treadway Commission (the COSO criteria). Zebra Technologies Corporation’s 
management is responsible for maintaining effective internal control over financial 
reporting and for its assessment of the effectiveness of internal control over financial 
reporting included in the accompanying Management’s Report on Internal Control Over 
Financial Reporting. Our responsibility is to express an opinion on the company’s internal 
control over financial reporting based on our audit. 

We conducted our audit in accordance with the standards of the Public Company 
Accounting Oversight Board (United States). Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether effective internal control 
over financial reporting was maintained in all material respects. Our audit included 
obtaining an understanding of internal control over financial reporting, assessing the 
risk that a material weakness exists, testing and evaluating the design and operating 
effectiveness of internal control based on the assessed risk, and performing such other 
procedures as we considered necessary in the circumstances. We believe that our audit 
provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide 
reasonable assurance regarding the reliability of financial reporting and the preparation 
of financial statements for external purposes in accordance with generally accepted 
accounting principles. A company’s internal control over financial reporting includes 
those policies and procedures that (1) pertain to the maintenance of records that, in 
reasonable detail, accurately and fairly reflect the transactions and dispositions of the 
assets of the company; (2) provide reasonable assurance that transactions are recorded 
as necessary to permit preparation of financial statements in accordance with generally 
accepted accounting principles, and that receipts and expenditures of the company are 
being made only in accordance with authorizations of management and directors of the 
company; and (3) provide reasonable assurance regarding prevention or timely detection 
of unauthorized acquisition, use, or disposition of the company’s assets that could have a 
material effect on the financial statements.

Because of its inherent limitation, internal control over financial reporting may not 
prevent or detect misstatements. Also, projections of any evaluation of effectiveness to 
future periods are subject to the risk that controls may become inadequate because of 
changes in conditions, or that the degree of compliance with the policies or procedures 
may deteriorate.

As indicated in the accompanying Management’s Report on Internal Control over 
Financial Reporting, management’s assessment of and conclusion on the effectiveness of 
internal control over financial reporting did not include the internal controls of WhereNet, 
LLC and Navis Holdings, LLC, which are included in the 2007 consolidated financial 

statements of Zebra Technologies Corporation. WhereNet, LLC constituted $139,958 and 
$118,242 of total and net assets, respectively, as of December 31, 2007 and $27,308 and 
$(10,856) of revenues and net income (loss), respectively, for the year then ended. Navis 
Holdings, LLC constituted $174,542 and $156,887 of total and net assets, respectively, 
as of December 31, 2007 and $3,129 and $190 of revenues and net income, respectively, 
for the year then ended. Zebra Technologies Corporation completed its acquisitions of 
WhereNet, LLC and Navis Holdings, LLC on January 25, 2007 and December 14, 2007, 
respectively, and as permitted by the U.S. Securities and Exchange Commission’s 
guidance, management did not assess the effectiveness of internal control over financial 
reporting of WhereNet, LLC and Navis Holdings, LLC. Our audit of internal control over 
financial reporting of Zebra Technologies Corporation also did not include an evaluation 
of the internal control over financial reporting of WhereNet, LLC and Navis Holdings, LLC.

In our opinion, Zebra Technologies Corporation and subsidiaries maintained, in all 
material respects, effective internal control over financial reporting as of December 31, 
2007, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company 
Accounting Oversight Board (United States), the consolidated balance sheets of Zebra 
Technologies Corporation and subsidiaries as of December 31, 2007 and 2006, and the 
related consolidated statements of earnings, comprehensive income, stockholders’ 
equity, and cash flows for each of the three years in the period ended December 31, 2007, 
and our report dated February 28, 2008 expressed an unqualified opinion thereon.

/s/Ernst & Young LLP

Chicago, Illinois
February 28, 2008

 
Item 9B.  Other Information 

PaRT IV

Not applicable. 

PaRT III

Item 10.  Directors, Executive Officers and Corporate Governance

We have adopted a Code of Ethics that applies to Zebra’s Chief Executive Officer, Chief 
Financial Officer and the Vice President and Controller. The Code of Ethics is posted on 
the Investor Relations – Corporate Governance page of Zebra’s Internet Web site, www.
zebra.com, and is available for download. Any waiver from the Code of Ethics and any 
amendment to the Code of Ethics will be disclosed on such page of Zebra’s Web site.

All other information in response to this item is incorporated by reference from the Proxy 
Statement sections entitled “Election of Directors,” “Executive Officers” and “Corporate 
Governance.” 

Item 11.  Executive Compensation 

The information in response to this item is incorporated by reference from the Proxy 
Statement sections entitled “Executive Compensation and Certain Transactions,” 
“Compensation Discussion and Analysis,” “Director Compensation,” “Compensation 
Committee Interlocks and Insider Participation” and “Compensation Committee Report.”

Item 12.   Security Ownership of Certain Beneficial Owners and 
management and Related Stockholder matters

The information in response to this item is incorporated by reference from the Proxy 
Statement section entitled “Security Ownership of Management and Certain Beneficial 
Owners” and “Equity Compensation Plan Information.”

Item 13.    Certain Relationships, Related Transactions and  

Director Independence 

The information in response to this item is incorporated by reference from the Proxy 
Statement section entitled “Certain Relationships and Related Transactions” and 
“Corporate Governance.”

Item 14.  Principal accounting Fees and Services

The information in response to this item is incorporated by reference from the Proxy 
Statement section entitled “Fees of Independent Auditors.”

Item 15.   Exhibits and Financial Statement Schedules 

The financial statements and schedule filed as part of this report are listed in the 
accompanying Index to Financial Statements and Schedule. The exhibits filed as a part 
of this report are listed in the accompanying Index to Exhibits.

SIGnaTuRES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act 
of 1934, the Registrant has duly caused this report to be signed on its behalf by the 
undersigned, thereunto duly authorized, on the 28th day of February 2008.

ZEBRa TECHnOLOGIES CORPORaTIOn

By: /s/Anders Gustafsson
Anders Gustafsson
Chief Executive Officer

Pursuant to the requirements of the Securities and Exchange Act of 1934, the report has 
been signed below by the following persons in the capacities and on the dates indicated. 

Signature 

Title 

/s/Anders Gustafsson 
   Anders Gustafsson 

Chief Executive Officer  
(Principal Executive Officer), Director

/s/Gerhard Cless 
   Gerhard Cless 

Executive Vice President,  
Director

Date

February 28, 2008

February 28, 2008

/s/Charles R. Whitchurch 
   Charles R. Whitchurch 

Chief Financial Officer and Treasurer 
(Principal Financial Officer)

February 28, 2008

/s/Todd R. Naughton 
   Todd R. Naughton 

Vice President and Controller 
(Principal Accounting Officer)

/s/Michael A. Smith 
   Michael A. Smith 

Director and Chairman of the  
Board of Directors

/s/Christopher G. Knowles 
   Christopher G. Knowles

Director 

/s/Ross W. Manire 
   Ross W. Manire

/s/Robert J. Potter 
   Robert J. Potter

/s/Edward L. Kaplan 
   Edward L. Kaplan

Director 

Director 

Director  

February 28, 2008

February 28, 2008

February 28, 2008

February 28, 2008

February 28, 2008

February 28, 2008

 
ZEBRa TECHnOLOGIES CORPORaTIOn anD SuBSIDIaRIES

Report of Independent Registered Public accounting Firm

InDEX TO FInanCIaL STaTEmEnTS anD SCHEDuLE

The Board of Directors and Stockholders 
of Zebra Technologies Corporation:

Financial Statements

Report of Independent Registered Public Accounting Firm 

Consolidated Balance Sheets as of December 31, 2007 and 2006 

 Consolidated Statements of Earnings for the years ended  
December 31, 2007, 2006, and 2005 

Consolidated Statements of Comprehensive Income 
for the years ended December 31, 2007, 2006, and 2005 

Consolidated Statements of Stockholders’ Equity 
for the years ended December 31, 2007, 2006, and 2005 

 Consolidated Statements of Cash Flows  
for the years ended December 31, 2007, 2006, and 2005 

Notes to Consolidated Financial Statements 

Page

F-1

F-3

F-3

F-3

F-4

F-5

F-6

Financial Statement Schedule

The following financial statement schedule is included herein:

Schedule II - Valuation and Qualifying Accounts 

F-24

We have audited the accompanying consolidated balance sheets of Zebra Technologies 
Corporation and subsidiaries (the Company) as of December 31, 2007 and 2006, and 
the related consolidated statements of earnings, comprehensive income, stockholders’ 
equity and cash flows for each of the three years in the period ended December 31, 
2007. Our audits also included the financial statement schedule listed in the Index at 
Item 15. These financial statements and schedule are the responsibility of the Company’s 
management. Our responsibility is to express an opinion on these financial statements 
and schedule based on our audits.

We conducted our audits in accordance with the standards of the Public Company 
Accounting Oversight Board (United States). Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether the financial statements 
are free of material misstatement. An audit includes examining, on a test basis, evidence 
supporting the amounts and disclosures in the financial statements. An audit also 
includes assessing the accounting principles used and significant estimates made by 
management, as well as evaluating the overall financial statement presentation. We 
believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, 
in all material respects, the consolidated financial position of Zebra Technologies 
Corporation and subsidiaries at December 31, 2007 and 2006, and the consolidated 
results of their operations and their cash flows for each of the three years in the period 
ended December 31, 2007, in conformity with U.S. generally accepted accounting 
principles. Also, in our opinion, the related financial statement schedule, when 
considered in relation to the basic consolidated financial statements taken as a whole, 
presents fairly in all material respects the information set forth therein. 

All other financial statement schedules are omitted because they are not applicable or the 
required information is shown in the consolidated financial statements or notes thereto. 

As discussed in Note 2 to the consolidated financial statements, the Company adopted 
the provisions of Statement of Financial Accounting Standards No. 123(R) “Share Based 
Payment” effective January 1, 2006 using the modified retrospective transition method.  

We also have audited, in accordance with the standards of the Public Company 
Accounting Oversight Board (United States), Zebra Technologies Corporation’s internal 
control over financial reporting as of December 31, 2007, based on criteria established 
in Internal Control-Integrated Framework issued by the Committee of Sponsoring 
Organizations of the Treadway Commission and our report dated February 28, 2008 
expressed an unqualified opinion thereon.

/s/Ernst & Young LLP

Chicago, Illinois
February 28, 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ZEBRa TECHnOLOGIES CORPORaTIOn

COnSOLIDaTED BaLanCE SHEETS
(Amounts in thousands)

ASSETS 
Current assets: 

Cash and cash equivalents 
Restricted cash 
Investments and marketable securities 
Accounts receivable, net of allowances of  
   $5,075 in 2007 and $3,549 in 2006 

Inventories, net 
Deferred income taxes 
Prepaid expenses and other current assets 

   Total current assets 

Property and equipment at cost, net of 
   accumulated depreciation and amortization 
Long term deferred income taxes 

Goodwill 
Other intangibles, net 
Long term investments and marketable securities 
Other assets 

$ 

38,211 
2,497 
98,438 

150,775 

85,038 
14,772 
31,101 

420,832 

67,686 
28,407 

246,510 
119,424 
142,033 
9,386 

   Total assets 

$ 1,034,278 

December 31, 
2007 

December 31,
2006

December 31, 
2007 

December 31,
2006

$  39,648
1,366
  219,930

  122,540

81,190
9,464
5,552

  479,690

  57,431 
11,917

  70,714
  34,025
  298,245
11,120

$ 963,142

LIABILITIES AND STOCKHOLDERS’ EQUITY 
Current liabilities: 

Accounts payable 
Accrued liabilities 
Deferred revenue 
Income taxes payable 

   Total current liabilities 

Deferred rent 
Other long-term liability 

   Total liabilities 

Commitments and contingencies (Note 16)

Stockholders’ equity:

Preferred stock 
Class A Common Stock  
Additional paid-in capital 
Treasury stock 
Retained earnings 
Accumulated other comprehensive income 

   Total stockholders’ equity 

$ 

42,351 
69,437 
9,633 
751 

122,172 
961 
8,452 

131,585 

— 
722 
141,522 
(205,058) 
960,512 
4,995 

902,693 

   Total liabilities and stockholders’ equity 

$1,034,278  

 See accompanying notes to consolidated financial statements.

$  28,980
  40,880
2,311
2,683

  74,854
638
9,969

  85,461

—
722
  139,083
  (119,335) 
  850,399
6,812

  877,681

$ 963,142 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ZEBRa TECHnOLOGIES CORPORaTIOn

ZEBRa TECHnOLOGIES CORPORaTIOn

COnSOLIDaTED STaTEmEnTS OF EaRnInGS
(Amounts in thousands, except per share data)

COnSOLIDaTED STaTEmEnTS OF COmPREHEnSIVE InCOmE
(Amounts in thousands)

 year Ended December 31,

2007 

2006 

2005

Net income 

$110,113 

$70,946 

$106,184

Other comprehensive income (loss): 

Foreign currency translation adjustment 

2.277 

7,295 

(6,407)

Changes in unrealized gain/(loss)  
   on hedging transactions, 
   net of income taxes 

(5,205) 

(1,188) 

2,073

Changes in unrealized holding gains/(loss)  
   on investments, net of income taxes 

1,111 

(1,672) 

444

Comprehensive income 

$108,296 

$75,381 

$102,294

See accompanying notes to consolidated financial statements. 

Net sales   
Cost of sales   
Gross profit   
Operating expenses: 

Selling and marketing 
Research and development 
General and administrative 
Amortization of intangible assets 
Litigation settlement 
Insurance receivable reserve 
Acquired in-process technology 
 Exit costs 

Total operating expenses 
Operating income 
Other income (expense): 

Investment income 
Interest expense 
Foreign exchange gain (loss) 
Other, net 
Total other income 
Income before income taxes and  
   cumulative effect of accounting change 

Income taxes  

Income before cumulative effect  
   of accounting change 

Cumulative effect of accounting change,  
   net of income taxes of $694 (See Note 2) 

 year Ended December 31,

2007 

2006 

2005

$868,279 
451,161 
417,118 

$759,524 
401,104 
358,420 

$702,271
348,851
353,420

121,996 
57,600 
81,356 
11,128 
— 
— 
1,853 
— 
273,933 
143,195 

23,966 
(44) 
523 
(255) 
24,190 

96,788 
48,959 
62,656 
3,653 
53,392 
12,543 
— 
— 
277,991 
80,429 

23,182 
(252) 
(635) 
(1,082) 
21,213 

91,630
47,359
64,050
2,341
—
—
—
2,012
207,392
146,028

13,417
(79)
1,286
(370)
14,254

167,375 

57,262 

101,642 

32,015 

160,282

54,098

110,113 

69,627 

106,184

— 

1,319 

—

Net income 

$  110,113 

$  70,946 

$ 106,184

Basic earnings per share before  
   cumulative effect of accounting change 

Diluted earnings per share before  
   cumulative effect of accounting change 

$       1.61 

$       0.99 

$      1.49

$       1.60 

$       0.98 

$      1.47

Basic earnings per share 

Diluted earnings per share 

$       1.61 

$       1.60 

$       1.01 

$      1.49

$       1.00 

      $      1.47

Basic weighted average shares outstanding 

68,463 

70,516 

71,364

Diluted weighted average and  
   equivalent shares outstanding 

68,908 

70,956 

72,000

See accompanying notes to consolidated financial statements.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ZEBRa TECHnOLOGIES CORPORaTIOn

COnSOLIDaTED STaTEmEnTS OF STOCKHOLDERS’ EQuITy
(Dollars in thousands)

Balance at December 31, 2004 

Issuance of 332,051 common shares upon exercise of 
   stock options and purchases under stock purchase plan 

Repurchase of 1,866,375 shares of Class A Common Stock 

Issuance of 165,642 treasury shares upon exercise of 
   stock options and purchases under stock purchase plan 
Additional tax benefit resulting from exercise of options 
Stock-based compensation 
Net income 
Unrealized holding gain on investments (net of income taxes)  
Unrealized holding gain on hedging transactions (net of income taxes)  
Foreign currency translation adjustment 

Balance at December 31, 2005 

Repurchase of 2,080,911 shares of Class A Common Stock 

Issuance of 459,816 treasury shares upon exercise of 
   stock options and purchases under stock purchase plan 
Additional tax benefit resulting from exercise of options 
Stock-based compensation 
Cumulative effect of accounting change 
Income before cumulative effect of accounting change 
Unrealized holding loss on investments (net of income taxes)  
Unrealized holding loss on hedging transactions (net of income taxes)  
Foreign currency translation adjustment 

Class a 
Common 
Stock 

additional 
Paid-in 
Capital 

Treasury 
Stock 

accumulated
Other
Retained  Comprehensive
Earnings 

Income (Loss) 

Total

$718 

$123,639 

$           — 

$673,269 

$  6,267 

$803,893

4 

— 

— 
— 
— 
— 
— 
— 
— 

7,604 

— 

(2,263) 
2,270 
8,183 
— 
— 
— 
— 

— 

(70,421) 

6,408 
— 
— 
— 
— 
— 
— 

722 

— 

139,433 

— 

(64,013) 

(72,925) 

— 
— 
— 
— 
— 
— 
— 
— 

(7,201) 
1,324 
7,540 
(2,013) 
— 
— 
— 
— 

17,603 
— 
— 
— 
— 
— 
— 
— 

— 

— 

— 
— 
— 
106,184 
— 
— 
— 

779,453 

— 

— 
— 
— 
1,319 
69,627 
— 
— 
— 

— 

— 

— 
— 
— 
— 
444 
2,073 
(6,407) 

2,377 

— 

— 
— 
— 
— 
— 
(1,672) 
(1,188) 
7,295 

7,608

(70,421)

4,145
2,270
8,183
106,184
  444
   2,073
(6,407)

857,972

(72,925)

10,402
1,324
7,540
(694)
69,627
  (1,672)
(1,188)
7,295

Balance at December 31, 2006 

$722 

$139,083 

$(119,335) 

$850,399 

$  6,812 

$877,681

Repurchase of 3,038,389 shares of Class A Common Stock 

Issuance of 578,608 treasury shares upon exercise of 
   stock options and purchases under stock purchase plan 
Additional tax benefit resulting from exercise of options 
Stock-based compensation 
Net income 
Unrealized holding gain on investments (net of income taxes)  
Unrealized holding loss on hedging transactions (net of income taxes)  
Foreign currency translation adjustment 

— 

— 
— 
— 
— 
— 
— 
— 

— 

(107,390) 

— 

— 

(72,925)

(13,292) 
664 
15,067 
— 
— 
— 
— 

21,667 
— 
— 
— 
— 
— 
— 

— 
— 
— 
110,113 
— 
— 
— 

— 
— 
— 
— 
(1,672) 
(1,188) 
7,295 

10,402
1,324
7,540
69,627
  (1,672)
(1,188)
7,295

Balance at December 31, 2007 

$722 

$141,522 

$(205,058) 

$960,512 

$  4,995 

$902,693

See accompanying notes to consolidated financial statements.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ZEBRa TECHnOLOGIES CORPORaTIOn

COnSOLIDaTED STaTEmEnTS OF CaSH FLOWS
(Amounts in thousands)

Cash flows from operating activities: 

Cash flows from financing activities: 

  Net income 

$110,713 

$70,946 

$106,184

   Purchase of treasury shares 

(112,094) 

(68,221) 

(70,421)

 year Ended December 31,

2007 

2006 

2005

    year Ended December 31,

2007 

2006 

2005

  Adjustments to reconcile net income 

   to net cash provided by 
   operating activities: 

  Depreciation and amortization 

  Share-based compensation 

  Excess tax benefit from  

   share-based compensation 

  Cumulative effect of accounting   

   change (net of tax) 

  Acquired in-process technology 

Insurance receivable reserve 

  Deferred income taxes 

  Changes in assets and liabilities, 
   net of businesses acquired: 

  Accounts receivable, net 

Inventories 

  Other assets 

  Accounts payable 

  Accrued liabilities 

  Deferred revenue 

Income taxes payable 

  Other operating activities 

  Net cash provided by 
   operating activities 

   Proceeds from exercise of stock options 
   and stock purchase plan purchases 

8,375 

10,402 

11,753

1,514 

2,258

— 

(171)

(56,581)

(1,780)

26,902 

15,067 

16,087 

7,540 

13,104

8,183

Excess tax benefit from 
   share-based compensation 

Payments for obligation 
   under capital lease 

921 

— 

(921) 

(1,514) 

(2,258)

     Net cash used in financing activities  

(102,798) 

(56,305) 

Effect of exchange rate changes on cash 

(18) 

1,972 

— 

1,853 

— 

(5,477) 

4,453 

(134) 

(1,321) 

(3,418) 

16,804 

(325) 

(1,337) 

(4,139) 

(1,319) 

— 

12,543 

(6,737) 

(4,292) 

(13,430) 

(483) 

(1,869) 

9,486 

(927) 

2,586 

(552) 

—

—

—

Net increase (decrease) in cash and  
   cash equivalents 

(1,437) 

15,206 

6,459

(2,053)

Cash and cash equivalents 
   at beginning of year 

Cash and cash equivalents at end of year 

39,648 

$38,211 

24,442 

$39,648 

17,983

$24,442

(20,422)

(6,204)

(9,562)

3,792

(3,423)

1,431

(2,900)

3,421

Supplemental disclosures of cash flow information: 

Interest paid 

Income taxes paid 

$       44 

62,130 

$     252 

33,070 

$       79

61,453

Supplemental disclosures of non-cash transaction: 

  Purchase of treasury shares  
     not paid in 2006 

$        — 

$  4,704 

$        —

  Sale of investments not received in 2007 

21,925 

— 

—

158,120 

88,065 

89,293

See accompanying notes to consolidated financial statements.

Cash flows from investing activities: 

Purchases of property and equipment 

(22,070) 

(19,197) 

(14,286)

  Acquisition of businesses, 
   net of cash acquired 

  Acquisition of intangible assets 

(286,761) 

(4,800) 

(2,681) 

(18,091) 

(7,797)

(13,754)

Purchases of investments 

(1,025,089) 

(1,110,472) 

(1,021,813)

  Maturities of investments 

  Sales of investments 

   Net cash used in 
      investing activities 

915,015 

366,964 

757,249 

374,666 

673,466

359,711

(56,741) 

(18,526) 

(24,473)

 
 
 
 
 
 
 
 
 
 
  
 
   
 
 
 
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
   
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
  
 
   
 
 
 
   
 
 
 
 
   
 
 
 
   
 
 
 
 
   
 
 
 
ZEBRa TECHnOLOGIES CORPORaTIOn

nOTES TO COnSOLIDaTED FInanCIaL STaTEmEnTS

note 1 Description of Business
Zebra Technologies Corporation and its wholly-owned subsidiaries (Zebra) design, 
manufacture, sell and support a broad range of direct thermal and thermal transfer label 
printers, radio frequency identification printer/encoders, dye sublimation card printers, 
digital photo printers and related accessories and support software. These products 
are used principally in automatic identification (auto ID), data collection and personal 
identification applications and are distributed world-wide through a network of resellers, 
distributors and end users representing a wide cross-section of industrial, service and 
government organizations. 

In 2007, we acquired WhereNet Corp., proveo AG and Navis Holdings, LLC, which we 
refer to as Zebra Enterprise Solutions. In 2008, we will be integrating these businesses 
into a single business unit, and intend to report their results separately from our specialty 
printing business. Together, these companies give Zebra the ability to deliver more 
high-value applications that help our customers identify, track and manage assets, 
transactions and people. We consider these solutions natural adjacencies to our core 
specialty printing business. The solutions these companies provide are sold on a contract 
basis and are typically installed over several quarters. These contracts cover a range of 
services, including design, installation and ongoing maintenance services.

note 2 Summary of Significant accounting Policies
Principles of Consolidation. These consolidated financial statements were prepared on a 
consolidated basis to include the accounts of Zebra and its wholly-owned subsidiaries. 
All significant intercompany accounts, transactions and unrealized profit were 
eliminated in consolidation.

Fiscal Calendar. Zebra operates on a 4 week/4 week/5 week fiscal quarter, and each fiscal 
quarter ends on a Saturday. The fiscal year always begins on January 1 and ends on 
December 31. This results in some fiscal quarters being either greater than or less than 13 
weeks depending on the days of the week those dates fall. During the 2007 fiscal year, our 
quarter end dates were as follows:

•  March 31,
•  June 30,
•  September 29, and 
•  December 31.

Use of Estimates. These consolidated financial statements were prepared using estimates 
and assumptions that affect the reported amounts of assets and liabilities and disclosure 
of contingent assets and liabilities as of the date of the consolidated financial statements 
and the reported amounts of revenues and expenses during the reporting period. Actual 
results could differ from those estimates.

Cash and Cash Equivalents. Cash consists primarily of deposits with banks. In addition, 
Zebra considers highly liquid short-term investments with original maturities of less than 
seven days to be cash equivalents. 

Restricted Cash. Zebra has two types of restricted cash agreements. In the Netherlands, 
we have an agreement with the import authorities to place €1,000,000 in a bank deposit 
account, which acts as security for the VAT payable. This deferment agreement allows 
Zebra to simply quote our deferment number at import and quickly clear customs without 
the need to pay VAT. The bank deposit account cannot be accessed or used without 
cancelling the deferment agreement. The second type of restricted cash agreement 
primarily collateralizes the issuance of letters of credit.

Investments and Marketable Securities. Investments and marketable securities at 
December 31, 2007, consisted of U.S. government securities, state and municipal bonds, 
corporate bonds, and partnership interests, which are held indirectly in diversified funds 
actively managed by investment professionals. Zebra classifies its debt and marketable 
equity securities in one of three categories: trading, available-for-sale or held-to-maturity. 
Trading securities are bought and held principally for the purpose of selling them in the 
near term. Held-to-maturity securities are those debt securities that Zebra has the ability 
and intent to hold until maturity. All securities not included in trading or held-to-maturity 
are classified as available-for-sale.

Trading and available-for-sale securities are recorded at fair value. Held-to-maturity 
securities are recorded at amortized cost, adjusted for the amortization or accretion of 
discounts or premiums. Unrealized holding gains and losses on trading securities are 
included in earnings. Unrealized holding gains and losses, net of the related tax effect, on 
available-for-sale securities are excluded from earnings and are reported as a separate 
component of stockholders’ equity until realized. 

All investments in marketable debt securities except the partnership interests are 
classified as available-for-sale securities.  We account for the partnership interests using 
the cost method until our ownership percentage reaches 5% of the total partnership 
portfolio value. At that time, we begin using the equity method to account for the 
partnership. As of December 31, 2007, we are in the process of liquidating all of our 
interests in these partnerships. This liquidation is expected to be completed by June 
2008. We recorded investment income of $9,246,000 related to gains on the liquidations 
of the partnerships during 2007.

Accounts Receivable and Allowance for Doubtful Accounts. Accounts receivable consist 
primarily of amounts due to us from our normal business activities. Collateral on trade 
accounts receivable is generally not required. Zebra maintains an allowance for doubtful 
accounts for estimated uncollectible accounts receivable. The allowance is based on 
our assessment of known delinquent accounts. Accounts are written off against the 
allowance account when they are determined to be no longer collectible.

Inventories. Inventories are stated at the lower of cost or market, and cost is determined 
by the first-in, first-out (FIFO) method. 

Property and Equipment. Property and equipment is stated at cost. Depreciation and 
amortization is computed primarily using the straight-line method over the estimated 
useful lives of the various classes of property and equipment, which are 30 years for 
buildings and range from 3 to 10 years for other property. Leasehold improvements are 
amortized using the straight-line method over the shorter of the lease term or estimated 
useful life of the asset.

Income Taxes. On January 1, 2007, we adopted Financial Accounting Standards Board 
(FASB) Interpretation (FIN) No. 48, Accounting for Uncertainty in Income Taxes - an 
interpretation of FASB Statement No. 109. According to FIN No. 48, we identified, 
evaluated, and measured the amount of income tax benefits to be recognized for all of 
our income tax positions. The net income tax balances recognized under FIN No. 48 
did not differ from the net balances recognized before adoption, and, therefore, we did 
not record an adjustment related to the adoption of FIN No. 48. Zebra did not have any 
unrecognized tax benefits as of December 31, 2007 or December 31, 2006.

Zebra has concluded all U.S. federal income tax audits for years through 2004. The tax 
years 2004 through 2007 remain open to examination by multiple state taxing jurisdictions.

Zebra’s continuing practice is to recognize interest and/or penalties related to income tax 
matters as part of income tax expense. For the year ended December 31, 2007, we did not 
accrue any interest or penalties into income tax expense.

Revenue Recognition. Revenue includes sales of hardware, supplies, software and 
services (including repair services, extended service contracts, and professional 
services). Product revenue is recognized once four criteria are met: (1) we have 
persuasive evidence that an arrangement exits; (2) delivery has occurred and title 
has passed to the customer, which happens at the point of shipment provided that no 
significant obligations remain; (3) the price is fixed and determinable; and (4) collectibility 
is reasonably assured. We provide for an estimate of product returns based on historical 
experience. Revenue related to extended warranty and service contracts is recorded 
as deferred income and recognized over the life of the contract. Professional services 
revenue is recorded when performed. From time to time, Zebra will enter into sales 
transactions that include more than one product type. This bundle of products might 
include printers, current or future supplies, and services. When this type of transaction 
occurs, we allocate the purchase price to each product type based on the fair value of the 
individual products. The revenue for each individual product is then recognized when the 
earning process for that product is complete.

Intangible Assets. Goodwill represents the unamortized excess of the cost of acquiring 
a business over the fair values of the net assets received at the date of acquisition. 
Goodwill is no longer being amortized as required by SFAS No. 142, Goodwill and Other 
Intangible Assets. 

Zebra records payments to resellers of its product as reductions to revenue unless these 
payments meet the requirements for operating expense treatment under EITF 01-09 
Accounting for Consideration Given by a Vendor to a Customer (Including a Reseller of the 
Vendor’s Products). See the market development funds accounting policy for further details.

We test the impairment of goodwill each year or between annual impairment dates 
whenever events or changes in circumstances indicate that the carrying value may not be 
recoverable. We completed our last annual assessment during June 2007. At that time, no 
adjustment to goodwill was necessary due to impairment.

We evaluate the impairment of identifiable intangibles and other long-lived assets whenever 
events or changes in circumstances indicate that the carrying value may not be recoverable. 

Factors considered that might trigger an impairment review consist of: 

•   Significant underperformance relative to expected historical or projected future 

operating results, 

•   Significant changes in the manner of use of the acquired assets or the strategy for 

the overall business, 

•  Significant negative industry or economic trends, 

•  Significant decline in Zebra’s stock price for a sustained period, and

•  Significant decline in market capitalization relative to net book value 

If we believe that one or more of the above indicators of impairment have occurred, 
we compare the carrying value to the undiscounted future cash flows of the asset to 
determine if the carrying value is recoverable. If the carrying value is not determined to 
be recoverable, we measure impairment based on a projected discounted cash flow using 
a discount rate that incorporates the risk inherent in the cash flows. 

Other intangible assets consist primarily of customer relationships, current technology 
and patents and patent licenses. These assets are recorded at cost and amortized on 
a straight-line basis over a weighted-average life of 9 years, which approximates the 
estimated useful lives. Accumulated amortization for these other intangible assets was 
$24,658,000 and $13,501,000 at December 31, 2007 and 2006, respectively.

Revenue includes all customer billings for shipping and handling charges. The related 
costs of shipping and handling revenue are recorded as cost of goods sold.

Our enterprise solutions group has fixed fee software implementation projects, for 
which we use the percentage of completion method for revenue recognition. Under this 
method of accounting, we recognize revenue based on the ratio of costs incurred to total 
estimated costs. Contract terms generally provide for progress billings on advance terms 
or based on completion of certain phases of the work. At December 31, 2007, unbilled 
revenue was $8,013,000 and receivables for contracts in progress included in accounts 
receivable were $10,748,000.

Research and Development Costs. Research and development costs are expensed as 
incurred. These costs include:

•  Salaries, benefits, and other R&D personnel related costs,

•  Consulting and other outside services used in the R&D process,

•  Engineering supplies,

•  Engineering related information systems costs, and

•  Allocation of building and related costs

From time to time, Zebra will provide engineering and development services to third parties 
on a contract basis. Zebra does not guarantee the outcome of this research and does not 
retain any obligation to repay third party funding received for these contract services. 
Since these services are not part of our standard product offering, we treat payments 
received under these arrangements as reductions to research and development costs.

Advertising. Advertising costs are expensed as incurred. Advertising expenses for the 
years ended December 31, 2007, 2006 and 2005 totaled $6,361,000, $5,857,000 and 
$5,524,000, respectively.

 
 
 
 
 
year Ended December 31,
2006 

2005

Foreign currency option contracts

Market Development Funds. Zebra makes market development funds available to its 
resellers to support demand generation activity by the resellers. These funds require the 
reseller to provide specific services or benefits to Zebra and substantiate the fair value 
of such. Zebra reimburses resellers for agreed activities up to the fair value of the benefit 
received by Zebra. These payments are treated as marketing costs consistent with the 
requirements of EITF 01-9, Accounting for Consideration Given by a Vendor to a Customer 
(Including a Reseller of the Vendor’s Products). Any payments to resellers that do not 
meet these requirements are recorded as reductions to revenue. 

Warranty. In general, Zebra provides warranty coverage of one year on printers against 
defects in material and workmanship. Printheads are warranted for nine months and 
batteries are warranted for three months. A provision for warranty expense is recorded at 
the time of shipment and adjusted quarterly based on historical warranty experience. The 
following table is a summary of Zebra’s accrued warranty obligation.

Warranty Reserve (in thousands) 

Balance at the beginning of the period 

Warranty expense during the period 

2007 

$2,250 

  6,522 

Warranty payments made during the period 

(5,361) 

Balance at the end of the period 

$3,411 

$1,922 

5,792 

(5,464) 

$2,250 

$1,691

  6,394

(6,163)

$1,922

During 2005, Zebra began providing for environmental recycling reserves similar to 
warranty reserves. In the European Union, we have an obligation in the future to recycle 
printers. This reserve is based on all new printers sold after August 13, 2005, and printers 
sold prior to that date that are returned to us upon our sale of a new printer to a customer. 
The following is a summary of Zebra’s accrued recycling obligation.

Recycling Reserve (in thousands) 

Balance at the beginning of the period 

Recycling expense during the period 

Recycling payments made during the period 

Exchange rate impact 

2007 

$2,115 

1,580  

—  

11 

year Ended December 31,
2005

2006 

$   632 

 1,373 

 — 

110 

$      —

  632

  —

—

Balance at the end of the period 

$3,706 

$2,115 

$   632

Fair Value of Financial Instruments. Zebra estimates the fair value of its financial 
instruments as follows:

Instrument

method for determining fair value

Cash, cash equivalents, accounts 
receivable and accounts payable

Cost, which approximates fair value due to 
the short-term nature of these instruments

Investments in marketable  
debt securities

Partnership interests

Foreign currency forward contracts 

Market quotes from independent pricing 
services

Cost method, unless Zebra’s ownership 
interest is greater than 5% of the total 
portfolio value, then equity method

Estimated using market quoted rates for 
foreign currency at the balance sheet date

Estimated using market quoted rates for 
foreign currency at the balance sheet date 
and application of such rates subject to the 
option terms

Life insurance policies

Cash surrender value

In accordance with SFAS No. 133, Accounting for Derivative Instruments and Hedging 
Activities, we recognize derivative instruments and hedging activities as either assets or 
liabilities on the balance sheet and measure them at fair value. Gains and losses resulting 
from changes in fair value are accounted for depending on the use of the derivative and 
whether it is designated and qualifies for hedge accounting. See Note 15 for additional 
information on our derivatives and hedging activities. 

Stock-based Compensation. At December 31, 2007, we had two stock-based compensation 
plans available for future grants, which are described more fully in Note 3. Prior to January 1, 
2006, we accounted for these plans using the intrinsic value method in accordance with the 
recognition and measurement principles of Accounting Principles Board (APB) Opinion No. 
25, Accounting for Stock Issued to Employees, and related Interpretations, as permitted by 
SFAS No. 123, Accounting for Stock Based Compensation. Accordingly, we recognized no 
compensation cost as all options granted under these plans had grant prices equal to the 
market value of the underlying common stock on the date of grant. 

Effective January 1, 2006, Zebra adopted SFAS No. 123(R), Share-Based Payment, 
utilizing the modified retrospective approach, which required the prior period financial 
statements to be restated to recognize compensation costs in the amounts previously 
reported in the pro forma footnote disclosures. Zebra recognizes compensation costs 
using the straight-line method over the vesting period of 1 month to 5 years. 

 
 
 
The compensation expense and the related income tax benefit for share-based payments 
was included in the Consolidated Statement of Earnings as follows:

insurance contracts on the related employees, of which Zebra is the beneficiary. During 
2007, the whole-life insurance policies were liquidated and money market investments 
were purchased.

Compensation costs and  
related income tax benefit: 

Cost of sales   

Selling and marketing 

Research and development 

General and administration 

Total compensation expense 

Income tax benefit 

   year Ended December 31, 
2006 

2007 

2005

$  1,607 

2,977 

2,316  

8,167 

15,067 

$  5,198 

$   673 

 1,720 

 1,111 

4,036 

7,540 

$2,556 

$    761

  1,923

  1,359

4,140

8,183

$2,764

On August 31, 2007, Zebra announced the resignation of our Chief Executive Officer 
(CEO) and Chairman of the Board in conjunction with our announcement of his successor 
as CEO. Zebra entered into an executive transition agreement with the former CEO as 
of that date. The agreement specifies that his outstanding unvested options vested on 
that date and the option exercise period will continue for the full original maximum 
term unaffected by his retirement. As a result, we recorded a modification charge of 
approximately $1,702,000 in 2007, representing the difference in fair value of the options 
before and after modification.

Prior to adopting SFAS No. 123(R), Zebra presented all tax benefits of deductions 
resulting from the exercise of stock grants as operating cash flows in the consolidated 
statements of cash flows. SFAS No. 123(R) requires the cash flows resulting from the 
tax benefits from tax deductions in excess of the compensation cost recognized (excess 
tax benefits) to be classified as financing cash flows. As a result, $921,000 of excess 
tax benefits for the year ended December 31, 2007, was classified as financing cash 
flows. The excess tax benefits of $1,514,000 for the year ended December 31, 2006 and 
$2,258,000 for the year ended December 31, 2005, were classified as financing cash flows.

SFAS No. 123(R) requires entities to estimate the number of forfeitures expected to 
occur and record expense based upon the number of awards expected to vest. Prior to 
the adoption of SFAS No. 123(R), Zebra accounted for forfeitures as they occurred as 
permitted under previous accounting standards. The requirement to estimate forfeitures 
is classified as an accounting change, and SFAS No. 123(R) required a one-time 
adjustment in the period of adoption. The one-time adjustment (cumulative effect of 
accounting change) related to the change in estimating forfeitures increased income by 
$1,319,000, net of applicable taxes, for the year ended December 31, 2006.

Deferred Compensation Plan. Zebra has a deferred compensation plan that permits 
directors, management and highly compensated employees to defer portions of their 
compensation. Zebra immediately pays deferred amounts into a Rabbi Trust, and plan 
participants select a method of investing these funds into hypothetical investments. 
Zebra tracks the performance of these hypothetical investments in order to determine 
the value of each participant’s deferral. Zebra accrues the deferred compensation liability 
in other long-term liabilities as the amount that is actually owed to the participants. Our 
deferred compensation liability was $3,950,000 as of December 31, 2007, and $6,803,000 
as of December 31, 2006. Previously, Zebra purchased corporate-owned whole-life 

Foreign Currency Translations. The consolidated balance sheets of Zebra’s foreign 
subsidiaries are translated into U.S. dollars using the year-end exchange rate, and statement 
of earnings items are translated using the average exchange rate for the year. The resulting 
translation gains or losses are recorded in stockholders’ equity as a cumulative translation 
adjustment, which is a component of accumulated other comprehensive income.

Acquisition Costs. Zebra periodically has external expenditures related to potential 
acquisitions. These expenditures are recorded as prepaid expenses until such time as 
Zebra either completes the transaction or abandons the transaction. If the transaction is 
completed, the costs are treated as part of the cost of the acquisition. If the transaction is 
abandoned, the costs are expensed during the period in which it is abandoned. 

Impairment of Long-Lived Assets and Long-Lived Assets to be Disposed of. Zebra 
accounts for long-lived assets in accordance with the provisions of SFAS No. 144, 
Accounting for the Impairment or Disposal of Long-Lived Assets. The statement requires 
that long-lived assets and certain identifiable intangibles be reviewed for impairment 
whenever events or changes in circumstances indicate that the carrying amount of an 
asset may not be recoverable. Recoverability of assets to be held and used is measured 
by a comparison of the carrying amount of an asset to the sum of the undiscounted cash 
flows expected to result from the use and the eventual disposition of the asset. If such 
assets are considered to be impaired, the impairment to be recognized is measured by 
the amount by which the carrying amount of the assets exceeds the fair value of the 
assets. Assets to be disposed of are reported at the lower of the carrying amount or fair 
value less costs to sell. 

Recently Issued Accounting Pronouncements. In September 2006, the FASB issued 
SFAS No. 157, Fair Value Measurements. This statement defines fair value, establishes 
a framework for measuring fair value in generally accepted accounting principles, and 
expands disclosures about fair value measurements. This Statement will be effective for 
Zebra beginning in fiscal 2008, and we are in the process of determining any potential 
impact to the financial statements.

In February 2007, the FASB issued SFAS No. 159, The Fair Value Option for Financial 
Assets and Financial Liabilities, which allows entities to voluntarily choose, at specified 
election dates, to measure many financial assets and financial liabilities (as well as 
certain non-financial instruments) at fair value (the “fair value option”). The election is 
made on an instrument-by-instrument basis and is irrevocable. If the fair value option 
is elected for an instrument, the Statement specifies that all subsequent changes in fair 
value for that instrument shall be reported in earnings. This Statement is effective for 
Zebra for the fiscal year ending December 31, 2008. We have not yet determined the 
effect this Statement will have on our operations or financial position.

In December 2007, the FASB issued SFAS No. 141(R), Business Combinations, to create 
greater consistency in the accounting and financial reporting of business combinations. 
SFAS No. 141(R) establishes principles and requirements for how the acquirer in a 
business combination (i) recognizes and measures in its financial statements the 

 
 
 
identifiable assets acquired, the liabilities assumed, and any non-controlling interest, 
(ii) recognizes and measures the goodwill acquired in the business combination or 
a gain from a bargain purchase, and (iii) determines what information to disclose to 
enable users of the financial statements to evaluate the nature and financial effects 
of the business combination. This statement applies to fiscal years beginning after 
December 15, 2008 and will generally affect acquisitions going forward.

Reclassifications. Certain amounts in the prior years’ financial statements have been 
reclassified to conform to the current year’s presentation.

note 3 Stock Based Compensation

As of December 31, 2007, Zebra has two active stock option and stock purchase plans, 
which are described below. 

On May 9, 2006, the stockholders of Zebra approved the 2006 Zebra Technologies 
Corporation Incentive Compensation Plan (the 2006 Plan), which included authorization 
for issuance of awards of 5,500,000 shares under the 2006 Plan. The 2006 Plan became 
effective immediately and superseded the 1997 Stock Option Plan (the 1997 Plan) and 
the 2002 Non-Employee Director Stock Option Plan (the 2002 Director Plan), except that 
the prior plans will remain in effect with respect to stock options granted under the prior 
plans until such options have been exercised, forfeited, cancelled, expired or otherwise 
terminated in accordance with the terms of such grants. The types of awards available 
under the 2006 Plan are incentive stock options, nonqualified stock options, stock 
appreciation rights, restricted stock, performance shares and units and performance-
based cash bonuses. Employees, directors and consultants of Zebra and its subsidiaries 
are eligible to participate in the 2006 Plan. As of December 31, 2007, 4,388,371 shares 
were available for grant under the plan, and options for 941,748 shares were outstanding 
under the 2006 Plan.

The options granted under the 2006 Plan have an exercise price equal to the closing 
market price of Zebra’s stock on the date of grant. The options granted to employees 
generally vest over a four or five-year period. These options expire on the earlier of (a) 
ten years following the grant date, (b) immediately if the employee is terminated for 
cause, (c) ninety days if the employee is terminated involuntarily other than for cause, 
(d) thirty days if the employee voluntarily terminates his or her employment, or (e) one 
year if the employee’s employment terminates due to death, disability, or retirement. The 
Compensation Committee of the Board of Directors administers the plan. 

During 2007, the following table shows the number of shares granted and the vesting 
schedules of the restricted stock awards that were granted under the Plan to certain 
executive officers, and to other managers in conjunction with recent acquisitions. 

number of shares granted 

Vesting period

41,924 
51,826 
25,089 

One third after each year of service
One half after each year of service
 One third after the one year of service; remaining after two 
years of service

These restricted stock awards will vest at each vesting date if the executive remains 
employed by Zebra throughout the applicable time period, but will vest before the end 
of the each vesting period in the event of death, disability, resignation for good reason, 
a change in control (as defined in the 2006 Plan), or termination by Zebra other than 
for Cause, as defined in the restricted stock agreement entered into by Zebra with each 
executive officer who was granted restricted stock (the Restricted Stock Agreement). 
The restricted stock is forfeited in certain situations specified in the Restricted Stock 
Agreement, including, if before the restricted stock vests, the executive’s employment 
is terminated by Zebra for Cause (as defined in the Restricted Stock Agreement) or if the 
executive resigns for other than good reason.

The 1997 Plan was superseded by the 2006 Plan. As of December 31, 2007, options 
for 1,901,322 shares were outstanding and exercisable under the 1997 Plan. These 
options expire on the earlier of (a) ten years following the grant date, (b) immediately 
if the employee is terminated for cause, (c) ninety days if the employee is terminated 
involuntarily other than for cause, (d) thirty days if the employee voluntarily terminates 
his or her employment, or (e) one year if the employee’s employment terminates due to 
death, disability, or retirement.

The 2002 Director Plan was superseded by the 2006 Plan. As of December 31, 2007, 
options for 186,068 shares were outstanding and exercisable under the 2002 Director 
Plan. Unless otherwise provided in an option agreement, options granted under the 2002 
Director Plan become exercisable in five equal increments beginning on the date of the 
grant and continuing on each of the four anniversaries thereafter. All such options expire 
on the earlier of (a) ten years following the grant date, (b) the first anniversary of the 
termination date of the non-employee director’s directorship for any reason other than 
those listed in clause (c) below, or (c) the termination of the non-employee director’s 
directorship by Zebra’s stockholders for cause, or resignation for cause, in each case as 
defined in the option agreement.

The Board of Directors and stockholders adopted the 2001 Stock Purchase Plan and 
reserved 1,125,000 shares of Class A Common Stock for issuance under the plan. Under 
this plan, employees who work a minimum of 20 hours per week may elect to withhold 
up to 10% of their cash compensation through regular payroll deductions to purchase 
shares of Class A Common Stock from Zebra over a period not to exceed 12 months at 
a purchase price per share equal to the lesser of: (1) 85% of the fair market value of the 
shares as of the date of the grant, or (2) 85% of the fair market value of the shares as of 
the date of purchase. As of December 31, 2007, 547,044 shares have been purchased 
under the plan.

For purposes of calculating the compensation cost consistent with SFAS No. 123(R), the 
fair value of each stock option granted prior to January 1, 2005, is estimated on the date 
of grant using the Black-Scholes option-pricing model. For stock options granted on or 
after January 1, 2005, fair value is estimated on the date of grant using a binomial model. 

The following table shows the weighted-average assumptions used for stock option 
grants as well as the fair value of the options granted based on those assumptions:

Expected dividend yield 

Forfeiture rate 

Volatility   

Risk free interest rate 

2007 

0% 

7.69% 

34.73% 

4.55% 

2006 

0% 

7.43% 

38.30% 

4.58% 

2005

0%

0%

38.44%

3.74%

– Range of interest rates 

4.55% - 5.03%  4.38% - 4.73%  2.36% - 4.50%

Expected weighted-average life 

4.88 years 

4.58 years 

4.83 years

Fair value of options granted 

$10,790,000 

$5,802,000 

$9,701,000

Weighted-average grant date 
   fair value of options granted  
   (per share underlying the options) 

$13.72 

$14.22 

$17.16

The forfeiture rate is based on the historical annualized forfeiture rate, which is consistent 
with prior year rates. This rate includes only pre-vesting forfeitures. Volatility is based 
on an average of the implied volatility in the open market and the annualized volatility of 
Zebra’s stock prices over our entire stock history. The risk free interest rate used is the 
implied yield currently available from the U.S. Treasury zero-coupon yield curve over 
the contractual term of the options. The expected weighted-average life is based on the 
exercise price at the midpoint, which combines the average life of the options that have 
already been exercised or cancelled with the exercise life of all unexercised options. 
The exercise life of unexercised options assumes that the option will be exercised at 
the midpoint of the vesting date and the full contractual term. These assumptions are 
consistent with the assumptions used in prior years.

In accordance with the WhereNet acquisition agreement, we assumed the existing 
unvested stock options exercisable for shares of WhereNet’s common stock and made 
them exercisable for Zebra common stock. These new options have vesting dates that 
ranged from February 6, 2007 through October 23, 2010. The following table shows the 
weighted-average assumptions used for these grants as well as the fair value of these 
grants based on those assumptions:

Expected dividend yield 

Forfeiture rate 

Volatility   

Risk free interest rate 

Expected weighted-average life 

Fair value of options granted 

Weighted-average grant date 
   fair value of options granted  

0%

0%

35.23%

4.85%

4.08 years

$4,345,000

$32.77

In accordance with the Navis acquisition agreement, we assumed the existing unvested 
stock options exercisable for shares of Navis’ common stock and made them exercisable 
for Zebra common stock. These new options have vesting dates that ranged from 
February 1, 2008 through April 30, 2011. The following table shows the weighted-average 
assumptions used for these grants as well as the fair value of these grants based on 
those assumptions:

Expected dividend yield 

Forfeiture rate 

Volatility   

Risk free interest rate 

Expected weighted-average life 

Fair value of options granted 

Weighted-average grant date 
   fair value of options granted  

0%

0%

39.52%

3.58%

4.63 years

$3,294,000

$21.92

On August 31, 2007, Zebra announced the resignation of our Chief Executive Officer 
(CEO) and Chairman of the Board in conjunction with our announcement of his successor 
as CEO. Zebra entered into an executive transition agreement with the former CEO as 
of that date. The agreement specifies that his outstanding unvested options vested on 
that date and the option exercise period will continue for the full original maximum 
term unaffected by his retirement. As a result, we recorded a modification charge of 
approximately $1,702,000 in 2007, representing the difference in fair value of the options 
before and after modification.

The fair value of the employees’ purchase rights issued under the Stock Purchase Plan 
are estimated with the following weighted-average assumptions used for purchase rights 
granted. Expected lives of three months to one year have been used along with these 
assumptions.

Fair market value 

Option price   

Expected dividend yield 

Expected volatility 

Risk free interest rate 

2007 

$34.70 

$29.50 

0% 

29% 

4.57% 

2006 

$34.79 

$29.57 

0% 

25% 

4.54% 

2005

$42.46

$36.09

0%

32%

2.86%

  
 
 
 
 
 
 
 
  
 
 
 
Stock option activity for the years ended December 31, 2007, 2006, and 2005 was as follows:

Fixed Options 

Outstanding at beginning of year 

Granted 

Exercised 

Forfeited 

Canceled 

Outstanding at end of year 

Options exercisable at end of year 

Intrinsic value of options exercised 

2007 

Weighted-average 
Exercise Price 

$34.08 

32.10 

18.66 

40.18 

48.71 

$34.68 

$30.52 

Shares 

2,460,367 

1,069,290 

(332,563) 

(149,724) 

(18,232) 

3,029,138 

1,413,352 

$6,723,000 

2006 

Weighted-average 
Exercise Price 

$31.04 

43.15 

20.85 

41.12 

46.09 

$34.08 

$26.49 

Shares 

2,548,484 

408,046 

(375,222) 

(103,551) 

(17,390) 

2,460,367 

1,035,278 

$8,209,000 

2005

Weighted-average
Exercise Price

$25.37

48.62

20.26

29.70

34.51

$31.04

$ 23.11

Shares 

2,593,982 

565,200 

(422,586) 

(184,087) 

(4,025) 

2,548,484 

877,068 

$10,587,000

The following table summarizes information about fixed stock options outstanding at December 31, 2007:
Options Outstanding 

Options Exercisable

Range of 
Exercise Prices 

$1.29-$17.36 

$17.36-$25.23 

$25.23-$38.26 

$38.26-$43.35 

$43.35-$53.92 

Aggregate intrinsic value 

Weighted-average remaining contractual term 

number 
of Shares 

229,067 

743,383 

508,770 

780,597 

767,321 

3,029,138 

Weighted-average 
Remaining Contractual Life 

Weighted-average 
Exercise Price 

number 
of Shares 

Weighted-average
Exercise Price

5.42 years 

4.73 years 

6.34 years 

8.75 years 

6.93 years 

$  9.49 

22.38 

32.64 

42.02 

48.00 

124,228 

567,504 

 227,694 

57,436 

436,490 

1,413,352 

$  7.05

22.15

29.27

42.25

47.19

Options Outstanding 

Options Exercisable

$16,297,000 

6.6 years 

$11,822,000

4.9 years

As of December 31, 2007, there was $21,509,000 of unearned compensation cost related 
to stock options granted under the plans. That cost is expected to be recognized over a 
weighted-average period of 2.8 years. 

The following table (in thousands) summarized the adjusted fair values of the assets 
acquired and the liabilities assumed at the date of acquisition:

at December 14, 2007

note 4 Business Combinations
Navis, LLC. On December 14, 2007, Zebra acquired all of the outstanding stock of Navis 
Holdings, LLC (Navis) for $143,844,000, which is net of cash acquired and transaction costs. 
Headquartered in Oakland, California, Navis provides solutions to optimize the flow of 
goods through marine terminals and other operations managing cargo in the supply chain. 
The consolidated statements of earnings reflect the results of operations of Navis since the 
effective date of the purchase. The pro forma impact of this acquisition was not significant.

Current assets 

Property and equipment 

Intangible assets 

Goodwill    

     Total assets acquired    

Current liabilities    

     Net assets acquired 

$  26,658 

2,807 

58,400 

74,809

$162,674

(18,830)

$143,844

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
On a preliminary basis, the purchase price was allocated to identifiable tangible and 
intangible assets acquired and liabilities assumed based on their estimated fair values 
resulting in goodwill of $74,809,000. The intangible assets of $58,400,000 consist of the 
following (in thousands):

Trade names 
Customer relationships 
Developed technology 

The goodwill is not deductible for tax purposes.

amount 

useful Life

$2,300 
39,000 
17,100 

2 years
15 years
6 years

WhereNet Corp. On January 25, 2007, Zebra acquired all of the outstanding stock of 
WhereNet Corp., for $127,450,000, which is net of cash acquired and transaction costs. 
Headquartered in Santa Clara, California, WhereNet provides integrated wireless real 
time locating systems (RTLS) to companies primarily in the industrial manufacturing, 
transportation and logistics, and aerospace and defense sectors. The consolidated 
statements of earnings reflect the results of operations of WhereNet since the effective 
date of the purchase. The pro forma impact of this acquisition was not significant.

The following table (in thousands) summarizes the adjusted fair values of the assets 
acquired and the liabilities assumed at the date of acquisition.

at January 25, 2007

proveo AG. On July 2, 2007, Zebra acquired all of the outstanding stock of proveo AG 
for $15,467,000 (€11,426,000), which is net of cash acquired and transaction costs. 
Headquartered in Crailsheim, Germany, proveo AG provides integrated hardware 
and software systems that locate and track airport ground support equipment. The 
consolidated statements of earnings reflect the results of operations of proveo AG since the 
effective date of the purchase. The pro forma impact of this acquisition was not significant.

The following table (in thousands) summarizes the adjusted fair values of the assets 
acquired at the date of acquisition.

Current assets 

Deferred tax assets, net 

Property and equipment 

Intangible assets 

Goodwill    

     Total assets acquired    

Current liabilities    

at July 2, 2007

     Net assets acquired 

$    9,254 

17,988 

360 

30,616 

88,552

$146,770

(19,320)

$127,450

Current assets 

Property and equipment 

Intangible assets 

Goodwill    

     Total assets acquired    

Deferred tax liability    

Current liabilities    

     Net assets acquired 

$  2,062 

114 

4,176 

11,574

$17,926

(1,572)

(887)

$15,467

On a preliminary basis, the purchase price was allocated to identifiable tangible and 
intangible assets acquired and liabilities assumed based on their estimated fair values 
resulting in goodwill of $11,574,000. The intangible assets of $4,176,000 consist of the 
following (in thousands):

Trade names 
Customer relationships 
Developed technology – hardware 
Developed technology – software 

amount 

useful Life

$   130 
1,523 
1,504 
1,019 

1.5 years
8 years
8 years
5 years

The transaction calls for potential payments of $5,100,000 in addition to the original 
payment. These payments are contingent upon revenue related to specific products for 
the first eighteen months after the acquisition. 

The goodwill is not deductible for tax purposes.

The purchase price was allocated to identifiable tangible and intangible assets acquired 
and liabilities assumed based on their estimated fair values resulting in goodwill of 
$88,552,000. The future benefit of the acquired net operating loss of $28,815,000 is 
included in the net deferred tax assets. The intangible assets of $30,616,000 consist of the 
following (in thousands):

Developed technology 
Customer relationships 
Backlog 
Acquired in-process research and development 

amount 

$14,978 
12,324 
1,461 
1,853 

useful Life

6 years
10 years
1 year
N/A

The acquired in-process research and development of $1,853,000 was written-off at the 
date of the acquisition in accordance with FASB Interpretation No. 4, Applicability of 
FASB Statement No. 2 to Business Combinations Accounted for by the Purchase Method. 
Acquired in-process technology is stated separately in the operating expense section of 
the consolidated statements of earnings. 

The goodwill is not deductible for tax purposes.

As part of the acquisition closing, an escrow balance of approximately $13,600,000 was 
established against the total purchase price of $127,450,000. On January 24, 2008, Zebra 
filed a claim against the sellers of WhereNet for the entire escrow balance. If Zebra is 
successful in recovering some or all of the escrow balance, the amount recovered will be 
recorded as an adjustment to goodwill. In addition, during the fourth quarter of 2007, we 
recorded a reserve of $5,074,000 for the estimated additional liability as of the acquisition 
date. This reserve was treated as an adjustment to purchase price and resulted in an 
increase to goodwill.

 
 
 
 
 
 
Swecoin AB. On October 4, 2006, Zebra acquired all of the outstanding stock of Swecoin 
AB for $2,681,000. Based in Stockholm, Sweden, with a U.S. office in Rhode Island, 
Swecoin AB is a leading supplier of thermal receipt, ticket and document printers for use 
in kiosks and other unattended printing applications. The consolidated statements of 
earnings reflect the results of operations of Swecoin AB since the effective date of the 
purchase. The pro forma effect of this acquisition was not significant.

The following table (in thousands) summarizes the adjusted fair values of the assets 
acquired and the liabilities assumed at the date of acquisition.

at October 4, 2006

Current assets 

Property and equipment 

Intangible assets 

Goodwill    

     Total assets acquired    

Current liabilities    

     Net assets acquired 

$ 3,948 

235 

1,242 

1,557

$ 6,982

(4,301)

$ 2,681

The purchase price was allocated to identifiable tangible assets and intangible assets 
acquired and liabilities assumed based on their estimated fair values resulting in goodwill 
of $1,557,000. The intangible assets of $1,242,000 consist of the following (in thousands):

Developed technology 
Backlog 
Customer relationships 
Trade name 

The goodwill is not deductible for tax purposes.

amount 

useful Life

$830 
42 
310 
60 

5 years
4 months
6 years
2.5 years

note 5 Stockholders’ Equity
Share count and par value data related to stockholders’ equity are as follows:

Preferred Stock

Par value per share 
Shares authorized 
Shares outstanding 

Common Stock—Class A
Par value per share 
Shares authorized 
Shares issued 
Shares outstanding 

Treasury stock

Shares held 

December 31,  December 31,
2006

2007 

$0.01 
10,000,000 
— 

$0.01
10,000,000
— 

$0.01 
150,000,000 
72,151,857 
66,370,248 

$0.01
150,000,000
72,151,857
68,830,029

5,781,609 

3,321,828

Stockholder Rights Agreement. Zebra’s Board of Directors adopted a Stockholder Rights 
Agreement under which stock purchase rights were paid by dividend to stockholders 
of record on March 15, 2002 at the rate of one Class A Right for each outstanding share 
of Class A Common Stock. Each Class A Right, other than those held by the acquiring 
person, entitles the registered holder to purchase one ten-thousandth of a share of 
Series A Junior Participating Preferred Stock, par value $0.01 per share, at a price of 
$300 per one ten-thousandth of Class A Preferred Share after the distribution date. The 
distribution date is 10 days after the date on which any person or group announces that 
it has acquired 15% or more of Zebra’s outstanding common stock or 10 days (or a later 
date as determined by the Board of Directors) after the date on which any person or 
group announces or commences a tender offer that would result in the person or group 
becoming an owner of 15% or more of the outstanding common stock.

The Rights will expire on March 14, 2012 unless that date has been extended by the Board 
of Directors or unless the Rights are redeemed or terminated earlier. A committee of 
Zebra’s independent directors will review the Rights Plan at least every three years and 
decide whether it should continue or be revoked. Zebra generally may amend the Rights 
Plan or redeem the Rights at $0.001 per Right at any time prior to the time a person or 
group has acquired at least 15% of the outstanding common stock.

note 6 Earnings Per Share 
For the years ended December 31, 2007, 2006, and 2005, earnings per share before 
cumulative effect of the accounting change were computed as follows (in thousands, 
except per-share amounts):

year Ended December 31,

2007 

2006 

2005

Basic earnings per share: 

Income before cumulative effect  
   of accounting change 

Weighted average common 
   shares outstanding 

Per share amount 

Diluted earnings per share: 

Income before cumulative effect  
   of accounting change 

Weighted average common 
   shares outstanding 

$110,113 

$69,627 

$106,184

68,463 

$1.61 

70,516 

$0.99 

71,364

$1.49

$110,113 

$69,627 

$106,184

Add: Effect of dilutive securities – stock options 

445 

Diluted weighted average and equivalent 
   shares outstanding 

Per share amount 

68,908 

$1.60 

68,463 

70,516 

440 

70,956 

$0.98  

71,364

636

72,000

$1.47 

 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Basic earnings per share: 

Net income 

Weighted average common 
   shares outstanding 

Per share amount 

Diluted earnings per share: 

Net income 

Weighted average common 
   shares outstanding 

For the years ended December 31, 2007, 2006, and 2005, earnings per share after the 
cumulative effect of the accounting change were computed as follows (in thousands, 
except per-share amounts):

year Ended December 31,

2007 

2006 

2005

$110,113 

$70,946 

$106,184

the cost method until our ownership percentage reaches 5% of the total partnership 
portfolio value, because at that point we begin using the equity method to account for 
the partnership interest. As of December 31, 2007, we are in the process of liquidating 
all of our interests in these partnerships. This liquidation will be complete by June 2008. 
As a result of these liquidations, we recorded investment income of $9,246,000 related 
to gains on the liquidations of the partnerships during 2007. No other gains or losses on 
trading securities were recorded in investment income.

68,463 

$1.61 

70,516 

$1.01 

71,364

$1.49

The amortized cost, gross unrealized holding gains, gross unrealized holding losses and 
aggregate fair value of investment securities at December 31, 2007, were as follows  
(in thousands):  

$110,113 

$70,946 

$106,184

amortized 

Gross 
unrealized 
Cost  Holding Gains  Holding Losses 

Gross 
unrealized 

Fair
Value

Add: Effect of dilutive securities – stock options 

445 

Diluted weighted average and equivalent 
   shares outstanding 

Per share amount 

68,908 

$1.60 

68,463 

70,516 

440 

70,956 

$1.00  

71,364

636

72,000

$1.47 

Available-for-sale: 

U.S. government 
   and agency securities 

$  31,989 

State and municipal bonds 

  194,350  

Corporate bonds 

Other 

The potentially dilutive securities that were excluded from the earnings per share 
calculation consist of stock options with an exercise price greater than the average 
market price of the Class A Common Stock. These options were as follows: 

Partnership interests using  
   cost method* 

$ 

56 

899 

  — 

  — 

$  955 

  — 

$  955 

$ 

(505)  $  31,540

(289) 

  194,960

(20) 

— 

3,000

38

$ 

(814)  $ 229,538

— 

  10,933

$ 

814)  $240,471

3,020 

38 

  229,397 

  10,933 

$240,330 

Potentially dilutive shares 

1,561,918 

1,140,689 

804,490

year Ended December 31,
2006 

2007 

2005

note 7 Investments and marketable Securities
We classify our investments in marketable debt securities as available-for-sale in 
accordance with the classifications defined in SFAS No. 115, Accounting for Certain 
Investments in Debt and Equity Securities. As of December 31, 2007, all of our 
investments in marketable debt securities with maturities greater than one year are 
classified as long-term in the balance sheet due to our ability to hold them until maturity.

SFAS No. 115 requires that changes in the market value of available-for-sale securities 
are reflected in the accumulated other comprehensive income caption of stockholders’ 
equity in the balance sheet, until we dispose of the securities. Once these securities 
are disposed of, either by sale or maturity, the accumulated changes in market value 
are transferred to investment income. On the cash flow statements, changes in the 
balances of available-for-sale securities are included in purchases, sales and maturities of 
investments under investing activities.

Changes in market value of trading securities would be recorded in investment income 
as they occur, and the related cash flow statement includes changes in the balances of 
trading securities as operating cash flows. 

All investments in marketable debt securities except the partnership interests are 
classified as available-for-sale securities. We account for the partnership interests using 

The amortized cost, gross unrealized holding gains, gross unrealized holding losses  
and aggregate fair value of investment securities at December 31, 2006, were as follows 
(in thousands):

amortized 

Gross 
unrealized 
Cost  Holding Gains  Holding Losses 

Gross 
unrealized 

Fair
Value

Available-for-sale: 

U.S. government 
   and agency securities 

$  96,885 

State and municipal bonds 

  373,998  

Corporate bonds 

Other 

8,199 

1,017 

 480,099 

$ 

2 

364 

  — 

  — 

$  366 

$ 

(730)  $  96,157

  (1,193) 

  373,169

(84) 

— 

8,115

1,017

$ (2,007)  $ 478,458

Partnership interests using  
   cost method* 

Partnership interests using  
   equity method 

  28,653 

  — 

— 

  28,653

  10,000 

$ 518,752 

  1,064 

$ 1,430 

— 

  11,064

$ (2,007)  $ 518,175

*Amounts are at original cost rather than fair value due to the use of the cost method of accounting.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Changes in unrealized gains and losses on available-for-sale securities are included in 
these financial statements as follows (in thousands):

year Ended December 31,
2006 

2007 

2005

Changes in unrealized gains and losses 
   on available-for-sale securities, net of tax, 
   recorded in accumulated other 
   comprehensive income 

$1,111 

$(1,672) 

$444

The following table shows the number, aggregate market value and unrealized losses (in 
thousands) of investments with market values that were less than amortized cost as of 
December 31, 2007. These lower market values are caused by short-term fluctuations in 
interest rates and are not a reflection of the credit worthiness of the issuer. Market values 
are expected to recover to the amortized cost prior to maturity. 

        unrealized Loss < 12 months 

number  
of investments  

aggregate  
market Value 

Government securities 

State and municipal bonds 

Corporate bonds 

     Total 

3 

5 

1 

9 

$    7,561 

8,406 

3,000 

$  18,967 

unrealized  
Losses 

$    (102) 

(3) 

(20) 

$   (125) 

                     unrealized Loss > 12 months

number of 
investments 

aggregate 
market Value 

21 

27 

— 

48 

$   13,599 

30,986 

— 

$  44,585 

unrealized
Losses

$   (403)

(286)

—

$    (689)

As of December 31, 2006, the number, aggregate market value and unrealized losses (in thousands) of investments with market values that were less than amortized cost were:

        unrealized Loss < 12 months 

number  
of investments  

aggregate  
market Value 

Government securities 

State and municipal bonds 

Corporate bonds 

     Total 

1 

50 

2 

53 

$    5,954 

101,851 

6,034 

$113,839 

unrealized  
Losses 

$       (4) 

(396) 

(61) 

$   (461) 

                     unrealized Loss > 12 months

number of 
investments 

aggregate 
market Value 

25 

84 

1 

110 

$   24,111 

136,752 

1,977 

$162,840 

unrealized
Losses

$   (726)

(797)

(23)

$(1,546)

Zebra is a limited partner in three non-registered partnerships. The partnerships seek to 
provide returns to its partners by making strategic investments in a diversified portfolio 
of investment funds. Zebra’s investment as a limited partner allows it to have liability 
protection limited to the amount of its investments in the funds. During 2007, we began 
liquidating all of our interests in these partnerships. This liquidation is expected to 
be completed by June 2008. At December 31, 2007, we had requested the liquidation 
of $21,925,000 of these funds. The funds had not been received at year end and are, 
therefore, included in prepaid expenses and other current assets on the consolidated 
balance sheet.

The contractual maturities of debt securities at December 31, 2007, were as follows  
(in thousands):  

Using the specific identification method, the proceeds and realized gains on the sales of 
available-for-sale securities were as follows (in thousands): 

Proceeds   

Realized gains 

Realized losses 

Net realized gains/(losses) included 
   in other comprehensive income 
   as of the end of the prior year 

2007 

2006 

2005

$343,647 

$337,671 

$359,711

594 

(781) 

215 

(1,385) 

364

(2,060)

(392) 

(1,041) 

(1,544)

Due within one year 

Due after one year through five years 

Due after five years through ten years 

Due after ten years 

Fair Value

$  87,505

108,228

8,000

25,805

$229,538

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
note 8 Related-Party Transactions
Prior to August 2007, Zebra leased a building from Unique Building Corporation (Unique), 
an entity controlled by certain officers and stockholders of Zebra. On August 1, 2007, 
the building was sold to an unrelated party. Lease payments made to Unique under the 
lease were recorded as a component of all functional areas and were included in the 
consolidated financial statements as follows (in thousands):

2007 
2006 
2005 

unique Operating Lease

$1,358
2,336
2,336

note 9 Inventories
The components of inventories, net of allowances, are as follows (in thousands):

Raw material  

Work in process 

Finished goods 

Total inventories 

       December 31, 
2007  

2006

$46,572  

2,124  

36,342 

$85,038 

$49,172

1,014

31,004

$81,190

Inventory reserves (included in above numbers) 

$  8,999 

$  9,866

note 10 Property and Equipment
Property and equipment, which includes assets under capital leases, is comprised of the 
following (in thousands):

Buildings 

Land 

Machinery, equipment and tooling 

Furniture and office equipment 

Computers and software 

Automobiles 

Leasehold improvements 

Projects in progress 

Less accumulated depreciation and amortization 

Net property and equipment 

       December 31, 

2007 

2006

$  15,336 

$  14,760 

1,910 

68,571 

8,519 

56,453 

50 

10,220 

11,729 

1,910 

59,915 

7,669 

51,650 

14 

8,345 

6,659 

172,788 

(105,102) 

150,922 

(93,491) 

$  67,686 

$  57,431 

Other items related to property and equipment are as follows: 

Unamortized computer software costs 

       December 31, 

2007 

$10,402 

2006

$11,755 

Amortization of capitalized software 

2007 

$  4,447 

Total depreciation expense charged to income  15,774 

year Ended December 31,
2006 

2005

$  3,600 

12,434 

$  2,938

10,763

note 11 Income Taxes
On January 1, 2007, we adopted Financial Accounting Standards Board (FASB) 
Interpretation (FIN) No. 48, Accounting for Uncertainty in Income Taxes - an interpretation 
of FASB Statement No. 109. According to FIN No. 48, we identified, evaluated, and 
measured the amount of income tax benefits to be recognized for all of our income 
tax positions. The net income tax balances recognized under FIN No. 48 did not differ 
from the net balances recognized before adoption, and, therefore, we did not record an 
adjustment related to the adoption of FIN No. 48. Zebra did not have any unrecognized 
tax benefits as of December 31, 2007 or December 31, 2006.

Zebra has concluded all U.S. federal income tax audits for years through 2004. The tax 
years 2004 through 2007 remain open to examination by multiple state taxing jurisdictions.

Zebra’s continuing practice is to recognize interest and/or penalties related to income tax 
matters as part of income tax expense. For the year ended December 31, 2007, we did not 
accrue any interest or penalties into income tax expense.

The resulting effective income tax rate for the full year was 34.2% for 2007, compared 
with 31.5% for 2006. 

The geographical sources of income before income taxes and cumulative effect of 
accounting change were as follows (in thousands):

United States 

Outside United States 

Total 

year Ended December 31,
2006 

2007 

2005

$142,903 

$  86,609 

$133,922

24,472 

15,033 

26,360

$167,375 

$101,642 

$160,282

Zebra’s intention is to permanently reinvest the undistributed earnings of all of our 
foreign subsidiaries in accordance with APB Opinion No. 23, Accounting for Income Taxes 
– Special Areas. Accordingly, we have not provided for deferred U.S. income taxes on 
undistributed earnings of foreign subsidiaries, which totaled approximately $49,200,000 
at December 31, 2007 and $37,400,000 at December 31, 2006. Should such earnings be 
remitted to Zebra, foreign tax credits would be available to substantially offset the U.S. 
income taxes due upon repatriation. 

 
 
 
 
 
 
 
 
       
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
The provision for income taxes consists of the following (in thousands):

Current: 

Federal 

State   

Foreign   

Deferred:   

Federal 

State   

Total 

year Ended December 31,
2006 

2007 

2005

$44,737 

$29,376 

$ 42,146

5,391 

8,399 

(1,458) 

193 

2,804 

4,560 

(3,748) 

(283) 

4,706

8,070

(766)

(58)

$57,262 

$32,709 

$54,098

The provision for income taxes differs from the amount computed by applying the 
U.S. statutory Federal income tax rate of 35% to income before income taxes. The 
reconciliation of statutory and effective income taxes is presented below (in thousands):

year Ended December 31,
2006 

2007 

2005

Provision computed at statutory rate 

$58,582 

$36,279 

$56,099

State income tax (net of Federal tax benefit) 

Tax-exempt interest income 

Acquired in-process technology 

Tax benefit of exempt foreign trade income 

Domestic manufacturing deduction 

Research and experimental credit  

Other 

3,636 

(4,173) 

649 

— 

(1,470) 

(400) 

438 

1,412 

(4,378) 

— 

(1,365) 

(665) 

(350) 

1,776 

2,816

(3,301)

—

(1,575)

(735)

(350)

1,144

Provision for income taxes 

$57,262 

$32,709 

$54,098

The amounts in the previous two tables include the tax on the cumulative effect of 
accounting principle of $694,000 for 2006.

Deferred income taxes reflect the impact of temporary differences between the amounts 
of assets and liabilities for financial reporting purposes and such amounts as measured 
by tax laws. Based on management’s assessment, it is more likely than not that the 
deferred tax assets will be realized through future taxable earnings.

Tax effects of temporary differences that give rise to deferred tax assets and liabilities are 
as follows (in thousands):

       December 31, 

2007 

2006

Deferred tax assets: 

Deferred rent-building 

Accrued vacation 

Deferred compensation 

Inventory items 

Allowance for doubtful accounts and other receivables 

Other accruals 

FAS 123(R) stock option expense 

Unrealized loss on securities – FAS 115 

Recognized tax gain on partnership interests 

Unrealized loss on hedges 

Net operating carryforward acquired 

Total deferred tax assets 

Deferred tax liabilities: 

Unrealized gain on hedges 

Acquisition related items 

Depreciation and amortization 

Total deferred tax liabilities 

Net deferred tax assets 

$  311 

  1,541 

  2,879 

  4,249 

  4,053 

  5,255 

  10,111 

— 

  4,188 

  3,275 

 25,093 

 60,955 

(53) 

— 

 (17,723) 

 (17,776) 

$43,179 

$  240

  1,369

  2,503

  4,057

203

  5,217

  6,675

617

  3,863

341

—

 29,518

—

(182)

  (7,955)

  (8,137)

$21,381

Included in the deferred tax assets that resulted from the WhereNet acquisition were 
federal and state net operating losses. As of December 31, 2007, we had approximately 
$63,100,000 of federal net operating loss carryforwards available to offset future taxable 
income which begin to expire in the year 2012. As of December 31, 2007, we also had 
approximately $24,500,000 of state net operating loss carryforwards which begin to 
expire in the year 2012. Under the United States Tax Reform Act of 1986, the amounts of 
and benefits from net operating loss carryforwards may be impaired or limited in certain 
circumstances, including significant changes in ownership interests. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
note 12 Goodwill and Other Intangible asset Data
Intangible asset data are as follows (in thousands):

 December 31, 2007 

Gross 
Carrying 
amount 

 December 31, 2006
Gross

accumulated 
amortization 

Carrying  accumulated
amount  amortization 

Amortized intangible assets 

  Current technology 

$  51,700 

$(13,526) 

$15,481 

$  (9,566)

Patent and patent rights 

  Customer relationships 

31,697 

60,685 

(6,468) 

(4,664) 

28,247 

3,798 

(2,645)

(1,290)

  Total 

$144,082 

$(24,658) 

$47,526 

$(13,501)

note 14 401(k) Savings and Profit Sharing Plans
Zebra has a Retirement Savings and Investment Plan (the 401(k) Plan), which is intended 
to qualify under Section 401(k) of the Internal Revenue Code. Qualified employees may 
participate in Zebra’s 401(k) Plan by contributing up to 15% of their gross earnings to 
the plan subject to certain Internal Revenue Service restrictions. Zebra matches each 
participant’s contribution of up to 6% of gross eligible earnings at the rate of 50%. Zebra 
may contribute additional amounts to the 401(k) Plan at the discretion of the Board of 
Directors, subject to certain legal limits.

Zebra has a discretionary profit-sharing plan for qualified employees, to which it 
contributes a percentage of eligible payroll each year. Participants are not permitted to 
make contributions under the profit-sharing plan. 

Unamortized intangible assets 

  Goodwill   

$246,510 

$70,714 

Company contributions to these plans, which were charged to operations, approximated 
the following (in thousands):

$  3,653 

401(k) 

Profit sharing 

Total 

year Ended December 31,
2006 

2005

$2,030 

1,628 

$3,658 

$1,874

1,775

$3,649

2007 

$2,672 

1,599 

$4,271 

Aggregate amortization expense 

For the year ended 
   December 31, 2006 

For the year ended 
   December 31, 2007 

$  11,128 

Estimated amortization expense for the years ended: 

    December 31, 2008 
    December 31, 2009 
    December 31, 2010 
    December 31, 2011 
    December 31, 2012 
    Thereafter 

17,248 
16,868 
15,000 
14,652 
13,758 
41,898 

During 2007, we acquired intangible assets in the amount of $4,800,000 for customer 
relationships, current technology, patents and patent rights. These intangible assets have 
an estimated useful life of 7 to 10 years. 

During 2007, goodwill increased by $175,796,000 due primarily to the acquisitions of 
WhereNet Corp., proveo AG and Navis Holdings, LLC. See Note 4 for further information. 
The remaining difference is due to foreign currency translations of the Swecoin and 
proveo AG goodwill.

note 13 Other assets
Other assets consist of the following (in thousands):

Money market investments/cash value of life insurance policies  
   related to the deferred compensation plan (See Note 18) 

$2,795 

$  5,888

        December 31, 

2007 

2006

Percentage of eligible payroll contributed 
   for profit-sharing plan 

1.8% 

1.8% 

2.4%

note 15 Derivative Instruments
In the normal course of business, portions of Zebra’s operations are subject to fluctuations 
in currency values. We manage these risks using derivative financial instruments. 

Hedging of Net Assets
We use forward contracts and options to manage exposure related to our pound and 
euro denominated net assets. We record gains and losses on these contracts and 
options in income each quarter along with the transaction gains and losses related to 
our net euro asset position. Summary financial information related to these activities 
follows (in thousands):

Change in gains and losses from 
   foreign exchange derivatives 

Gain on net foreign currency assets 

     Net foreign exchange gain 

  year Ended December 31,
2006 

2007 

2005

$(3,788) 

4,311 

$     523 

$   (73) 

(562) 

$(635) 

$   883

403

$1,286

December 31,  December 31,  December 31,
2005

2006 

2007 

Long-term equity securities 

Deposits 

Other long-term assets 

Total 

270 

1,549 

4,772 

$9,386 

100

507

4,625

$11,120

Notional balance of outstanding contracts: 

Pound 

Euro 

Euro/Pound 

£  3,000 
€14,000 
€20,500 

£  2,660 
€ 17,000  
€22,000 

£  3,289 
€25,000  
€16,000

Net fair value of outstanding contracts 

$   (104) 

$   (172) 

$     553

 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
       
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Hedging of Anticipated Sales
We manage the exchange rate risk of anticipated euro denominated sales using forward 
contracts and option collars. We designate these contracts as cash flow hedges. Gains and 
losses on these contracts are deferred in other comprehensive income until the contracts 
are settled and the hedged sales are realized, at which time the deferred gains or losses will 
be reported as an increase or decrease to sales. Summary financial information related to 
the cash flow hedges of future revenues follows (in thousands, except percentages):

Net unrealized losses deferred in 
   accumulated other comprehensive income: 

  Gross 

Income tax (benefit) 

     Net 

Notional balance of outstanding contracts 
Hedge effectiveness 

  December 31,  December 31,
2006

2007 

$   (9,252)             $   (906)

(3,482)                  (341)

$   (5,770)             $   (565)

€108,500 
100% 

€44,075 
100%

Net gain and (losses) included in revenue 

$(3,060) 

2007 

2006 

$(873) 

2005

$1,617

   year ended December 31,

The above year-to-date gains and losses are the net pretax gains and losses released 
from other comprehensive income into earnings during these years. We expect to 
release pretax losses in the amount of $9,252,000 from other comprehensive income 
into earnings during 2008 along with gains and losses on similar contracts entered into 
early in 2008. Currently, the initial duration of our forecasted sales hedge contracts is 
twelve months. Effectiveness testing is performed on each contract monthly. We have 
not experienced any gains or losses due to ineffectiveness. If we were to experience such 
gains or losses, we would record them as a foreign exchange gain or loss. If we were 
to cancel or net settle a hedge designated as a cash flow hedge prior to the scheduled 
settlement date, we would recognize the gain or loss on that settlement immediately as  
a foreign exchange gain or loss.

note 16 Commitments and Contingencies
Leases. Minimum future obligations under non-cancelable operating leases as of 
December 31, 2007 are as follows (in thousands):

2008 

2009 

2010 

2011 

2012 

Thereafter 

Total minimum lease payments 

Operating Leases

9,360

7,821

4,999

4,568

3,905

8,291

$38,944

Rent expense for operating leases charged to operations was as follows (in thousands):

Rent expense 

2007 

$10,675 

year Ended December 31,
2006 

2005

$9,011 

$7,822

The operating lease information includes a variety of properties around the world. These 
properties are used as manufacturing facilities, distribution centers and sales offices. 
Lease terms range from three months to 25 years with breaking periods specified in the 
lease agreements.

Letters of credit. In connection with various customer contracts, Zebra has entered into 
two letter of credit agreements with a bank. The contingent liability of Zebra under these 
agreements as of December 31, 2007 is $652,000.

Legal proceedings. On January 31, 2003, a Writ of Summons was filed in the Nantes 
Commercial Court, Nantes, France, by Printherm, a French corporation, and several of 
its shareholders (collectively, “Printherm”), against Zebra Technologies France (“ZTF”), 
a French corporation and wholly-owned subsidiary of Zebra. Printherm seeks damages 
in the amount of €15,304,000 and additional unspecified damages in connection with 
ZTF’s termination of negotiations in December 2000 respecting the proposed acquisition 
by Zebra of the capital stock of Printherm. The negotiation was terminated based on 
unsatisfactory results of the ongoing due diligence. We believe that Printherm’s claims are 
without merit and that a loss is not likely to occur. We will vigorously defend the action.

Printherm filed bankruptcy proceedings on August 30, 2004, and the Commercial Court 
ordered its liquidation on November 30, 2004. The case was put on hold until the Court 
appointed liquidator filed a submission in August 2005, which started the proceedings 
again. ZTF filed its answer on November 19, 2005, in anticipation of a Court-ordered 
December 19, 2005, hearing date. In response to a request by Printherm’s liquidator, the 
Court postponed the hearing date so as to provide time for Printherm to respond to ZTF’s 
answer. The hearing has not been scheduled. We have applied to the Court for dismissal 
of the case. The Court has not yet ruled on our application for dismissal.

As discussed in Note 4, as part of the closing of the WhereNet acquisition, an escrow 
balance of approximately $13,600,000 was established against the total purchase price of 
$127,450,000. On January 24, 2008, Zebra filed a claim against the sellers of WhereNet for 
the entire escrow balance. If Zebra is successful in recovering some or all of the escrow 
balance, the amount recovered will be recorded as an adjustment to goodwill. In addition, 
during the fourth quarter of 2007, we recorded a reserve of $5,074,000 for the estimated 
additional liability as of the acquisition date. This reserve was treated as an adjustment to 
purchase price and resulted in an increase to goodwill.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
note 17 Segment Data and Export Sales
Zebra is organized with three internal business units, bar code printers, card printers and 
enterprise solutions. The bar code and card printer business units have similar economic 
characteristics, products and services, production processes, types of customers, 
distribution methods, and regulatory environments. Additionally, there are significant 
shared services supporting these two business units. During 2007, the enterprise 
solutions business unit has not been separately disclosed due to materiality. Accordingly, 
we have aggregated our internal business units and have treated them as one reportable 
segment as permitted by SFAS No. 131, Disclosures about Segments of an Enterprise and 
Related Information. 

Information regarding Zebra’s operations by geographic area is contained in the 
following table. These amounts (in thousands) are reported in the geographic area of the 
destination of the final sale. We manage our business based on these regions rather than 
by individual countries.

north  Europe, middle 
East & africa 

america 

Latin
america 

asia 

Total

2007 
Net sales 
Long-lived assets 

2006 
Net sales 
Long-lived assets 

2005 
Net sales 
Long-lived assets 

$416,093 
58,646 

$ 320,225 
7,699 

$60,090 
401 

$71,871 
940 

$868,279
67,686

$379,820 
50,077 

$ 264,71 
6,637 

$53,619 
22 

$61,374 
695 

$759,524
57,431

$362,054 
43,448 

$233,306 
5,917 

$46,878 
7 

$60,033 
271 

$702,271
 49,643

Net sales by major product category are as follows (in thousands):

Hardware 

Supplies 

Service  Shipping  Cash Flow
Hedging
Software  Handling  activities 

and 

and 

Total

2007 

2006 

2005 

$660,034 

$161,678 

$42,801 

$6,826 

$(3,060) 

$868,279

578,002 

540,679 

150,709 

129,183 

25,664 

25,217 

6,022 

5,575 

(873) 

1,617 

759,524

702,271

note 18 Deferred Compensation Plan
Zebra offers a deferred compensation plan that permits directors and executive 
management employees to defer portions of their compensation and to select a method 
of investing these funds. The salaries that have been deferred since the plan’s inception 
have been accrued and the only expense, other than salaries, related to this plan is the 
gain or loss from the changes to the deferred compensation liability, which is charged to 
compensation expense. To fund this plan, Zebra purchases money market investments. 
Previously, Zebra purchased corporate-owned whole-life insurance contracts on the 
related employees, of which Zebra is the beneficiary. During 2007, the whole-life insurance 
policies were liquidated and money market investments were purchased. The following 
table shows the income, asset and liability amounts related to this plan (in thousands):

Gain on cash surrender value of life insurance  
   policies/money market interest included in  
   investment income 

  year Ended December 31,
2006 

2007 

2005

$516 

$584 

$263

  December 31,  December 31,
2006

2007 

Deferred compensation liability included 
   in other long-term liability 

Money market investments/cash surrender value  
   included in other assets 

$3,950 

$6,803 

2,795 

5,888

note 19 Other Comprehensive Income (Loss)
Stockholders’ equity contains certain items classified as other comprehensive income, 
including:

•   Foreign currency translation adjustments related to our non-U.S. subsidiary 

companies that have designated a functional currency other than the dollar. We 
are required to translate the subsidiary functional currency financial statements to 
dollars using a combination of historical, month-end, and average foreign exchange 
rates. This combination of rates creates the foreign currency translation adjustments 
component of other comprehensive income.

•   Unrealized holding gains (losses) on foreign currency hedging activities relate to 
derivative instruments used to hedge the currency exchange rates for forecasted 
euro sales. These hedges are designated as cash flow hedges, and we have deferred 
income statement recognition of gains and losses until the hedged transaction 
occurs. See Note 15 for more details.

•   Unrealized gains (losses) on investments classified as available-for-sale are 
deferred from income statement recognition. See Note 7 for more details.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
year Ended December 31,
2006 

17.1 

2007 

16.5 

2005

15.6

The components of other comprehensive income included in the Consolidated 
Statements of Comprehensive Income are as follows (in thousands):

Foreign currency translation adjustments 

$  2,277 

$  7,295 

$(6,407)

  year Ended December 31,
2006 

2007 

2005

note 20 major Customers
ScanSource, Inc. is our most significant customer. Our net sales to ScanSource, Inc., an 
international distributor of Zebra products related to automatic identification, telephony 
and security, as a percentage of total net sales, were as follows: 

Changes in unrealized gains and (losses) on 
   hedging transactions:

ScanSource  

  Gross 

Income tax (benefit) 

  Net 

$(8,346) 

(3,141) 

$ (5,205) 

$(1,905) 

(717) 

$(1,188) 

$  3,230

1,157

$  2,073

Changes in unrealized holding gains and  
   (losses) on investments classified 
   as available-for-sale:

  Gross 

$  1,782 

$(2,682) 

$      726

Income tax (benefit) 

671 

(1,010) 

282

  Net 

$   1,111 

$(1,672) 

$      444

The components of accumulated other comprehensive income (loss) included in the 
Consolidated Balance Sheets are as follows (in thousands):

Foreign currency translation adjustments 

Unrealized gains and (losses) on foreign currency  
   hedging activities: 

  Gross 

Income tax (benefit) 

  Net 

Unrealized gains and (losses) on investments  
   classified as available-for-sale:

  Gross 

Income tax (benefit)  

  Net 

as of December 31,

2007 

$ 10,677 

2006

$ 8,400

$  (9,252) 

  (3,482) 

$  (5,770) 

$  (906)

  (341)

$  (565)

$ 

141) 

53 

88 

$ 

$ (1,641)

  (618)

$ (1,023)

No other customer accounted for 10% or more of total net sales during these years.

note 21 Subsequent Event

On February 6, 2008, Zebra announced plans to establish regional distribution and 
configuration centers, consolidate our supplier base, and transfer final assembly of 
thermal printers to Jabil Circuit, a global third-party electronics manufacturer. These 
actions are intended to optimize our global printer product supply chain by improving 
responsiveness to customer needs and increasing Zebra’s flexibility to meet emerging 
business opportunities. 

The transfer of final printer assembly operations from Zebra’s plants in California and 
Illinois to Jabil’s facility in HuangPu, China, will occur during the next 18 to 24 months. 
During this period, we estimate that 650 production-related positions will be eliminated. 
We will continue to maintain operations in California and Illinois, including engineering 
design centers, product management, sales, marketing and administration.

This supply chain optimization plan will result in estimated total costs and charges of 
$24-$26 million for severance, professional services and other associated non-recurring 
costs. Of these charges, Zebra expects to incur approximately $18 million in 2008, with 
the remaining amount occurring in 2009. The recovery of these costs and expected 
financial benefits are expected to begin to accrue in 2009.

 
 
 
 
      
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
note 22 Quarterly Results of Operations (unaudited)

(Amounts in thousands, except per share data) 

2007 

Net sales 

Cost of sales 

Gross profit 

First 
Quarter 

$ 208,576 

  108,786 

  99,790 

Selling and marketing 

Research and engineering 

General and administrative 

Amortization of intangibles 

Acquired in-process technology   

28,164 

14,185 

17,933 

2,323 

1,853 

Investment income 

Interest expense 

Foreign exchange gain (loss) 

Other, net 

Total other income 

Income before taxes 

Income taxes 

Net income  

5,304 

   (10) 

175 

  86 

5,555 

Total operating expenses 

  64,458 

  65,433 

Operating income 

  35,332 

  33,969 

Second 
Quarter 

Third 
Quarter 

$ 208,912 

$  217,218 

  109,510 

  112,590 

  99,402 

  104,628 

  29,069 

  29,080 

  13,869 

  13,904 

19,875 

  2,620 

— 

5,724 

    (10) 

(182) 

(366) 

21,694 

 2,928 

— 

67,606 

37,022 

4,393 

(73) 

(23) 

(157) 

Fourth
Quarter

$ 233,573

  120,275

  113,298

  35,683

  15,642

  21,854

3,257

—

  76,436

  36,862

8,545

49

553

182

 5,166 

 4,140 

9,329

  40,887 

14,171 

39,135 

13,502 

41,162 

14,201 

  46,191

  15,388

$  26,716 

$  25,633 

$  26,961 

$  30,803

Basic earnings per share 

Diluted earnings per share  

$ 

$ 

0.39 

0.39 

$ 

$ 

0.37 

0.37 

$ 

$ 

0.39 

0.39 

$ 

$ 

0.46 

0.45 

2006 

Net sales 

Cost of sales 

Gross profit 

First 
Quarter 

Second 
Quarter 

Third 
Quarter 

$ 175,814 

$  187,421 

$ 186,386 

93,116 

97,895 

  98,600 

  82,698 

  89,526 

87,786 

Selling and marketing 

Research and engineering 

22,109 

12,035 

General and administrative 

  14,649 

Amortization of intangibles 

Litigation settlement 

Insurance receivable write-off 

747 

— 

— 

23,510 

12,382 

15,081 

  723 

  — 

— 

  23,467 

11,774 

14,642 

 789 

     53,392 

— 

Total operating expenses 

  49,540 

51,696 

  104,064 

Fourth
Quarter

$ 209,903

  111,493

  98,410

  27,702

  12,768

  18,284

1,394

—

  12,543

  72,691

Operating income (loss) 

33,158 

37,830 

(16,278) 

  25,719

Investment income 

Interest expense 

Foreign exchange gain (loss) 

Other, net 

Total other income 

5,207 

   (218) 

110 

        (448) 

4,651 

4,987 

    (13) 

(380) 

(177) 

 4,417 

6,008 

(5) 

457 

(287) 

 6,173 

6,980

(16)

(822)

(170)

5,972

Income (loss) before taxes  
   and cumulative effect  
   of accounting change 

Income taxes 

Income (loss) before  
   cumulative effect  
   of accounting change 

Cumulative effect of  
   accounting change  
   (net of tax of $694) 

37,809 

13,037 

42,247 

14,575 

(10,105) 

(5,842) 

  31,691

  10,245

24,772 

27,672 

(4,263) 

  21,446

1,319 

— 

— 

—

 Net income (loss) 

$  26,091 

$  27,672 

$ 

(4,263) 

$  21,446

Basic earnings (loss) per  
   share before cumulative  
   effect of accounting change 

$ 

0.35 

$ 

0.39 

$ 

(0.06) 

$ 

0.31 

Diluted earnings (loss) per 
   share before cumulative  
   effect of accounting change 

$ 

Basic earnings (loss) per share  $ 

0.35 

0.37 

Diluted earnings (loss)  
   per share  

$ 

0.37 

$ 

$ 

$ 

0.39 

0.39 

$ 

$ 

(0.06) 

(0.06) 

0.39 

$ 

(0.06) 

$ 

$ 

$ 

0.30 

0.31 

0.30 

 
 
 
 
 
 
 
  
   
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
     
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ZEBRa TECHnOLOGIES CORPORaTIOn
Schedule II
Valuation and Qualifying accounts
(Amounts in thousands)

Description 

Balance at   Charged to 
Beginning  Costs and  Deductions/ 
(Recoveries) 
Expenses 
of Period 

  Balance at
End of
 Period

Valuation account for accounts receivable: 

  Year ended December 31, 2007 

  Year ended December 31, 2006 

  Year ended December 31, 2005 

Valuation accounts for inventories: 

  Year ended December 31, 2007 

  Year ended December 31, 2006 

  Year ended December 31, 2005 

$ 3,549 

  1,116 

  1,561 

$ 9,866 

  7,598 

  8,037 

$  330 

  2,856 

(396) 

$ 8,800 

  8,951 

  4,064 

$ (1,196) 

$ 5,075

423 

49 

  3,549

  1,116

$ 9,667 

$ 8,999

  6,683 

  4,503 

  9,866

  7,598

See accompanying report of independent registered public accounting firm.

 
 
 
 
 
 
 
 
 
 
 
 
 
Board of Directors

Officers

Stockholder Information

Michael A. Smith, Chairman (1, 3, 4)
Chairman and Chief Executive Officer
FireVision, LLC

Anders Gustafsson
Chief Executive Officer
Zebra Technologies Corporation

Edward L. Kaplan
Retired Chairman and Chief Executive Officer
Zebra Technologies Corporation

Gerhard Cless
Executive Vice President
Zebra Technologies Corporation

Christopher G. Knowles (1, 2, 3, 4)
Retired Chief Executive Officer
Insurance Auto Auctions, Inc.

Ross W. Manire (1, 4)
Chairman and Chief Executive Officer
ExteNet Systems, Inc.

Dr. Robert J. Potter (2, 4)
President and Chief Executive Officer
R.J. Potter Company

(1)   Member of Audit Committee
(2)   Member of Compensation Committee
(3)   Member of Nominating Committee
(4)   Member of Search Committee

Anders Gustafsson
Chief Executive Officer

Gerhard Cless
Executive Vice President

Veraje Anjargolian
Vice President, General Manager
Card Printer Solutions

John M. Dillon
Senior Vice President, General Manager
Zebra Enterprise Solutions Group

Corporate Headquarters
Zebra Technologies Corporation
333 Corporate Woods Parkway
Vernon Hills, Illinois  60061-3109 U. S. A.
Phone: +1 847 634 6700
Fax +1 847 913 8766

Annual Meeting
Zebra’s Annual Meeting of Stockholders  
will be held on May 22, 2008, at 10:30 A. M. 
(Central Time), at the Hilton Northbrook,  
2855 North Milwaukee Avenue,  
Northbrook, Illinois.

Noel Elfant
Vice President, General Counsel and  
Corporate Secretary

Investor Relations
Please contact Zebra’s Corporate Headquar-
ters for corporate or product information.

Hugh K. Gagnier
Senior Vice President, 
Business Development and Operations
Specialty Printer Group

Philip Gerskovich
Senior Vice President, Corporate Development

Form 10-K
You may receive a free copy of the Zebra 
Technologies Corporation Form 10-K Report 
filed with the Securities and Exchange Com-
mission by contacting the Investor Relations 
Department at the Corporate Headquarters. 

Todd R. Naughton
Vice President, Finance

Joanne Townsend
Vice President, Human Resources

Michael H. Terzich
Senior Vice President, 
Global Sales and Marketing
Specialty Printer Group

Charles R. Whitchurch
Chief Financial Officer and Treasurer

Independent Auditors
Ernst & Young LLP
Chicago, Illinois

Transfer Agent and Registrar
BNY Mellon Shareowner Services
P.O. Box 358015
Pittsburgh, PA 15252-8015

Overnight Delivery
480 Washington Boulevard
Jersey City, NJ 07310-1900

Zebra Toll Free: 877 870-2368

TDD for hearing impaired: 800 231-5469

Foreign Shareowners: 201 680-6578

TDD for Foreign Shareowners  201 680-6610

Web Site address
Shareowner accounts:  
www.bnymellon.com/shareowner/isd

General transfer agent:                        
www.bnymellon.com/shareowner

E-mail contact: shrrelations@bnymellon.com

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
G L O B A L / A M E R I C A S   H E A D Q U A R T E R S

E U R O P E ,   M I D D L E   E A S T   A N D   A F R I C A   H E A D Q U A R T E R S

A S I A   P A C I F I C   H E A D Q U A R T E R S

Zebra Technologies Corporation

333 Corporate Woods Parkway
Vernon Hills, IL 60061-3109  
USA

 Zebra Technologies Europe, Limited

Zebra House, Unit 14, The Valley Centre

Gordon Road, High Wycombe

Buckinghamshire   HP13 6EQ, UK

Zebra Technologies Asia Pacific, L.L.C.

120 Robinson Road

#06-01 Parakou Building

Singapore 68913

+1 847 634 6700

www.zebra.com 

+ 44 (0) 494 472872

+ 65 6858 0722