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Zebra

zbra · NASDAQ Technology
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Ticker zbra
Exchange NASDAQ
Sector Technology
Industry Communication Equipment
Employees 5001-10,000
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FY2008 Annual Report · Zebra
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We help our customers

Zebra Technologies Corporation 2008 Annual Report

Identify

Track

Manage

Zebra Technologies improves its customers’ business performance with products and solutions 

that identify, track and manage assets, transactions and people. We help our customers track their 

critical assets smarter. Industry-leading specialty digital printing and automatic identification 

solutions enhance supply chain visibility, optimize asset flow and deliver a rapid investment  

payback. Business, government and other organizations use our on-demand thermal printers and 

supplies, radio frequency identification (RFID) solutions, real time locating systems (RTLS) and 

mission-critical supply chain execution solutions to deliver better customer service, increase  

productivity and strengthen security. Our commitment to industry leadership, financial strength 

and growth helps Zebra build long-term value for customers, partners and stockholders. 

F i n a n C i a l   S u m m a R y

(In thousands, except per-share data and percentages)

2008            % change 

2007         % change 

2006 

Operating Results

Net sales 

$   976,700  

12.5% 

$ 868,279 

Gross profit 

479,305  

14.9 

Operating income (loss) 

Net income (loss) 

(15,346) 

(38,421) 

Basic earnings (loss) per share 

(0.60) 

Diluted earnings (loss) per share 

(0.60) 

– 

– 

– 

– 

417,118 

143,185 

110,113 

1.61 

1.60 

14.3%  

16.4     

78.0     

55.2     

59.4     

60.0     

$ 759,524

358,420 

80,429

70,946

1.01

1.00

Capitalization

Cash & cash equivalents 
and investments and  
marketable securities 
(current and long-term) 

Working capital 

Total assets 

Stockholders’ equity 

– = Not meaningful

$   224,886  

271,831  

850,878  

710,738  

$ 281,179 

298,660 

1,034,278 

902,693 

$  559,189

404,836

963,142

877,681 

 
 
 
 
 
 
    
 
 
    
 
 
    
 
 
    
 
Secure, positive identification helps protect 

employees, visitors, patrons and residents, as 

well as property and assets. Zebra solutions 

deliver automated, on-demand production of 

highly customized cards, badges and wrist 

bands. Features such as bar codes, magnetic 

stripes, and radio frequency identification 

(RFID) smart card technology enhance security 

and expand the range of applications.

Identify

Track

Manage

PeopleCard identity solutions provide positive 
personal identification, from employee ID 
cards and visitor badges to driver’s licenses 
and national ID cards. Zebra technology 
and materials make it easy to produce clear, 
customized, tamper-resistant cards right at  
the point of issuance.

Patient wristbands from Zebra are a 
cornerstone of healthcare safety. Hospital 
admissions staff can immediately produce 
barcoded, antimicrobial, long-lasting 
wristbands to identify patients. The wristbands 
support safe medication administration and 
bedside specimen collection to reduce errors, 
improve patient outcomes and increase  
staff productivity.

Smart card solutions used by leading ski 
mountain operators enhance the customer 
experience by speeding patrons through  
lift lines. From small businesses to military 
and government agencies, organizations use 
Zebra solutions to manage access privileges, 
track visitors and enhance personal security.

Effective asset management reduces losses, 

increases productivity and improves profits. 

Zebra solutions increase asset visibility at 

every step along today’s complex global supply 

chains. Businesses worldwide rely on our 

solutions to quickly and accurately determine 

asset location, condition and availability.

Identify

Track

Manage

AssetsManufacturing, distribution and retail operations 
count on the suite of Zebra solutions to 
improve inventory turnover and lower 
working capital requirements. Barcoding, 
radio frequency identification (RFID) and 
real time locating systems (RTLS) from Zebra 
help ensure that the right items, in the right 
quantity, are correctly shipped, received  
and processed.

Airports and airlines optimize ground support 
through Zebra solutions that track vehicles on 
the tarmac. Greater visibility into the vehicle 
operating matrix—knowing who’s using a 
vehicle, where and how—helps cut costs, 
mitigate risk, improve efficiency and shrink 
the carbon footprint.

Pharmacies use Zebra thermal printers to 
streamline workflow and improve customer 
service. Dedicated label printers are fast and 
compact and perform at a lower overall cost. 
Barcoding helps pharmacists reconcile patient 
and prescription information and better 
manage inventories.

Zebra mobile and desktop printers add 

convenience and accuracy to every transaction. 

Our solutions interface in real time with 

handheld computers and wireless networks for 

on-the-spot receipt printing, payment processing 

and returns management. Faster, more accurate 

transaction processing improves customer 

service, cuts cash collection time and 

increases productivity of workers in the field.

Identify

Track

Manage

TransactionsSmall package delivery and route sales 
representatives can use Zebra printers on the 
road, in the truck or at customer locations 
for quick and reliable printing of receipts, 
invoices and work orders. Our mobile 
solutions increase order and invoice accuracy, 
shorten billing cycles and improve employee 
productivity—for more efficient, profitable 
operations.

Law enforcement and public safety officers use 
Zebra mobile printers for ticketing and in-field 
evidence tracking. Field personnel can quickly 
enter and verify data, enhancing emergency 
response while improving enforceability and 
personnel safety.

Retailers streamline operations from the back 
office to point of sale with Zebra printing 
solutions. Accurate product and shelf labeling 
saves labor, improves inventory management 
and speeds customer transactions.

l e T T e R   T O   S T O C k h O l d e R S

Anders Gustafsson, Chief Executive Officer

   Zebra reported solid results for 

2008, despite an increasingly 

difficult operating environment. 

We extended our industry 

leadership by delivering more 

high-value solutions to help 

customers identify, track and 

manage critical assets through 

increasingly complex supply 

chains. Equally important, we 

maintained our historically 

strong balance sheet, with $225 

million in cash and no debt, 

even after deploying $158 

million for share buybacks.

   The resilience of our business 

– with our diversified customer 

base, global reach, wide range 

of products and solutions, and 

the industry’s strongest go-to-

market channel network – 

helped grow sales 12.5%, to a 

record $976.7 million. In 2008, 

our growth was aided by:

•  Our industry-leading product 

base and continued penetration 
of attractive industries, including 
healthcare, government, and 
mobile workforce 

•  New products and solutions, 
including self-service kiosk 
applications, wristbands and 
wristband printers for improved 
patient safety and more effective 
card printer solutions, for 
increased sales to new and 
established customers

•  Expansion into new areas of 

profitable growth such as marine 
terminal operating systems and 

asset tracking systems for airport 
ground support vehicles, through 
our Zebra Enterprise Solutions 
(ZES) group 

   The difficult economic conditions 

that affected most companies as 

the year unfolded also affected 

Zebra. For 2008, we recorded 

$157 million in non-cash impair-

ment charges, primarily related to 

the economy’s effect on ZES and 

the near-term business outlook. 

While ZES is taking longer than 

projected to meet target metrics, 

its value proposition remains 

compelling. ZES enhances our 

core specialty printing business 

by making Zebra a more impor-

tant strategic partner to more 

customers in more industries, 

thanks to a portfolio of integrated, 

high-value solutions. As the only 

well-capitalized company with 

such a broad set of asset tracking 

solutions, Zebra is uniquely 

positioned to meet customers’ 

needs well into the future.

   aggressive Focus on 

Performance

   In 2008, we responded early and 

aggressively to the economic 

downturn, reducing costs and 

improving organizational 

efficiency. This action has allowed 

us to carefully navigate the 

current environment and  

positions Zebra for enhanced 

performance when conditions 

improve. Our initiatives included:

Our work during 2008 has positioned Zebra to increase shareholder value, striking an appropriate balance between preserving near-term profitability and driving long-term growth. In good times and bad, customers choose Zebra solutions  because we deliver measurable business improvement and rapid investment payback. 
 
 
 
 
•  Reorganizing business functions 

   While uncertainty in the global 

to drive efficiency and strengthen 
our global brand

•  Giving priority to projects with 
the highest, most immediate 
investment returns

•  Streamlining product offerings to 
improve efficiency and profitability 

economy presents a challenging 

outlook for 2009, Zebra is 

well-positioned to enhance 

shareholder returns over the 

long term. We have made  

the right choices to preserve 

profitability and extend industry 

leadership, deploying resources 

to achieve the highest risk- 

   We also advanced our global 

adjusted returns. We remain 

supply chain strategy to reduce 

nimble in adapting to changing 

product costs, improve respon-

business conditions.

siveness and tighten inventory 

management. Our multi-year 

   During challenging economic 

investment in a new enterprise 

times, all companies look for 

resource planning system is 

ways to improve their business 

another strategic project that will 

processes. Zebra’s solutions 

help us enhance customer service 

help them do that. The diversity 

and improve business processes.

of our business, across partners, 

customers, products and 

   Investments to improve our 

geographies, positions Zebra to 

competitiveness are also vital. 

pursue a broader range of 

We are focusing resources 

where we see opportunities  

for the highest risk-adjusted 

prospects. Our knowledgeable 

and dedicated employees give 

me the confidence that Zebra 

returns, including: 

will succeed. 

•  Developing new products to 

extend our range and help our 
customers reduce operating costs 
by improving supply chain visibility, 
customer service and security

•  Enhancing our award-winning 

channel partner programs

•   Targeting more immediate 
business opportunities in 
attractive industries

•  Deepening our strongest 
customer relationships

anders Gustafsson

Chief Executive Officer

 
 
 
 
 
 
 
 
 
Comparison of Five-Year Cumulative Total Return of Zebra Technologies Corporation, 
the Hemscott Industry Group 815 Index and the NASDAQ Composite Market Index 

Stock Performance Graph

This graph compares the cumulative annual change since December 31, 2003, 
of the total stockholder return on Zebra Technologies Corporation Class A 
Common Stock with the cumulative total return on the following published 
indices: (i) the Hemscott Industry Group 815 (Computer Peripherals) Index1 
and (ii) the NASDAQ Composite Market Index, during the same period. This 
comparison assumes that $100 was invested in each of the Company’s Class A 
Common Stock, the stocks comprising the Hemscott Industry Group 815 Index, 
and the stocks comprising the NASDAQ Composite Market Index, on  
December 31, 2003, and assumes that all dividends were reinvested at  
the end of the month in which they were paid. 

2003 

2004 

2005 

2006 

2007 

2008

Zebra Technologies 
  Corporation 

Hemscott Industry 
  Group Index 

NASDAQ Composite 
  Market Index 

$ 100.00 

$127.13 

$  96.80 

$  78.59 

$  78.38 

$45.77

 100.00 

102.24 

88.36 

96.62 

100.74 

49.55

100.00 

108.41 

110.79 

122.16 

134.29 

79.25

1.  Hemscott, Inc. (formerly CoreData LLC and Media General Financial Services) publishes the Hemscott Industry 

Group 815 (Computer Peripherals) Index. The index is composed of the following companies: Acorn Energy Inc., 
Aruba Networks Inc., Astro-Med Inc., AU Optronics Corp. ADS, Avocent Corp., Electronics For Imaging, Emulex 
Corp., Evans & Sutherland Computer Corp., Hauppage Digital Inc., iCAD Inc., iGo Inc., Immersion Corp., InFocus 
Corp., Intermec Inc., Interphase Corp., Key Tronic Corp., Lantronix Inc., Lexmark International Inc., Logitech 
International SA ADR, Media Sciences International Inc., Mercury Computer Systems Inc., MTS Medication 
Technologies Inc., Nice Systems Ltd. ADR, O2Micro International Ltd., Opnet Technologies Inc., Planar Systems 
Inc., Radcom Ltd., RadiSys Corp., Rimage Corp., SCM Microsystems Inc., Stratasys Inc., Top Image Systems Ltd., 
Transact Technologies Inc., Universal Display Corp., Video Display Corp., Wave Systems Corp. Cl. A, and  
Zebra Technologies Corporation

0$25$50$75$100$125$150NASDAQHemscottZebra12/31/200812/31/200712/31/200612/31/200512/31/200412/31/2003Zebra Technologies CorporationHemscott Industry Group IndexNASDAQ Composite Market Index 
Zebra Technologies Corporation  2008 Annual Report

UNITED STATES
SECURITIES 
AND EXCHANGE  
COMMISSION

Washington, D. C. 20549

FORM 10-K

FOR ANNUAL AND TRANSITION 
REPORTS PURSUANT TO SECTIONS 
13 OR 15(d) OF THE SECURITIES 
EXCHANGE ACT OF 1934

X

ANNUAL REPORT PURSUANT TO 
SECTION 13 OR 15(d) OF THE 
SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended  
December 31, 2008

OR

TRANSITION REPORT PURSUANT 
TO SECTION 13 OR 15(d) OF THE 
SECURITIES EXCHANGE ACT OF 1934

For the transition period  
from                to                                      

Commission File Number 000-19406

Zebra Technologies Corporation 
(Exact name of registrant  
as specified in its charter)

delaware 
(State or other 
jurisdiction of 
incorporation 
or organization)  

36-2675536
(I.R.S. Employer 
Identification No.)

333 Corporate Woods 
Parkway, Vernon Hills, IL  60061 
(Address of principal        (Zip Code) 
executive offices)

Registrant’s telephone number, including  
area code: (847) 634-6700

Securities registered pursuant to Section 12(b) 
of the Act: 

Name of Exchange  
Title of Each Class 
on which Registered
 Class A Common Stock,  The NASdAq Stock  
 par value $.01 per share  Market, LLC

Securities registered pursuant to Section 12(g) 
of the Act: None

Indicate by check mark if the registrant is a well-
known seasoned issuer (as defined in Rule 405 of 
the Securities Act).  Yes __X    No __ 

Indicate by check mark if the registrant is not 
required to file reports pursuant to Section 13 or 
Section 15(d) of the Securities Act. Yes __   No __X   

Indicate by check mark whether the registrant (1) 
has filed all reports required to be filed by Section 
13 or 15(d) of the Securities Exchange Act of 1934 
during the preceding 12 months (or for such shorter 
period that the registrant was required to file such 
reports) and (2) has been subject to such filing 
requirements for the past 90 days.  Yes __X      No __

Indicate by check mark if disclosure of delinquent 
filers pursuant to Item 405 of Regulation S-K  
is not contained herein, and will not be contained, 
to the best of the registrant’s knowledge, in 
definitive proxy or information statements 
incorporated by reference in Part III of this Form 
10-K or any amendment to this Form 10-K. [   ]

Indicate by check mark whether the registrant  
is a large accelerated filer, an accelerated filer, 
a non-accelerated filer or a smaller reporting 
company. See definitions of “accelerated filer,” 
“large accelerated filer ” and “smaller reporting 
company” in Rule 12b-2 of the Securities Act 
(Check one):  Large accelerated filer __X     
Accelerated filer __   Non-accelerated filer __  
Smaller reporting company __

Indicate by check mark whether the registrant 
is a shell company (as defined in Rule 12b-2 of  
the Securities Act).  Yes __   No __X

As of June 28, 2008, the aggregate market value of  
each of the registrant’s Class A Common held  by 
non-affiliates was approximately $2,157,955,000. 
The closing price of the Class A Common Stock on 
June 27, 2008, as reported on the NASdAq Stock 
Market, was $33.17 per share. 

As of February 20, 2009, 60,570,526 shares of 
Class A Common Stock, par value $.01 per share, 
were outstanding.

Documents Incorporated by Reference
Certain sections of the registrant’s Notice of 
Annual Meeting of Stockholders and Proxy 
Statement for its Annual Meeting of Stockholders 
to be held on May 21, 2009, are incorporated by 
reference into Part III of this report. 

 
 
 
 ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

PART I

INDEX

PAGE

References in this document to “Zebra,” “we,” “us,” or “our” refer to Zebra Technologies 
Corporation and its subsidiaries, unless the context specifically states otherwise.

PART I

Item 1.  Business  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Item 1A.  Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Item 1B.  Unresolved Staff Comments  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Item 2.  Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Item 3. 

Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Item 4.  Submission of Matters to a Vote of Security Holders  . . . . . . . . . . . . . . . . . . . . . 11

PART II

Item 5. 

 Market for Registrant’s Common Equity, Related Stockholder Matters  
and Issuer Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Item 6.  Selected Financial data   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Item 7. 

  Management’s discussion and Analysis of Financial Condition and  
Results of Operations  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Item 7A.  quantitative and qualitative disclosures About Market Risk  . . . . . . . . . . . . . . . 24

Item 8. 

Financial Statements and Supplementary data  . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Item 9. 

 Changes in and disagreements with Accountants on Accounting and  
Financial disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Item 9A.  Controls and Procedures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Item 9B.  Other Information  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

PART III

Item 10.  directors, Executive Officers and Corporate Governance   . . . . . . . . . . . . . . . . . 27

Item 11.  Executive Compensation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Item 12. 

 Security Ownership of Certain Beneficial Owners and  
Management and Related Stockholder Matters  . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Item 13.  Certain Relationships and Related Transactions,  

and director Independence  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Item 14.  Principal Accounting Fees and Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27  

PART IV

Item 15.  Exhibits, Financial Statement Schedules   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

SIGNATURES

Signatures  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

CONSOLIDATED FINANCIAL STATEMENTS AND SCHEDULE

Index to Consolidated Financial Statements and Schedule  . . . . . . . . . . . . . . . . . . . . . . . . F-1

1

Safe Harbor
Forward-looking statements contained in this filing are subject to the safe harbor created 
by the Private Securities Litigation Reform Act of 1995 and are highly dependent upon 
a variety of important factors which could cause actual results to differ materially from 
those reflected in such forward looking statements. These factors include: 

•	 Market	acceptance	of	Zebra’s	printer	and	software	products	and	competitors’	

product offerings and the potential effects of technological changes, 

•	 The	effect	of	market	conditions	in	North	America	and	other	geographic	regions,	
•	 Our	ability	to	control	manufacturing	and	operating	costs,	including	the	success	of	
migrating final printer product assembly offshore to a third-party manufacturer, 

•	 Success	of	integrating	acquisitions,
•	 Interest	rate	and	financial	market	conditions	because	of	our	large	investment	portfolio,	
•	 Foreign	exchange	rates	due	to	the	large	percentage	of	our	international	sales	and	

operations, and 

•	 The	outcome	of	litigation	in	which	Zebra	is	involved,	particularly	litigation	or	claims	

related to infringement of third-party intellectual property rights.

When used in this document and documents referenced, the words “anticipate,” “believe,” 
“estimate,” “will” and “expect” and similar expressions as they relate to Zebra or its 
management are intended to identify such forward-looking statements. We encourage 
readers of this report to review Item 1A, “Risk Factors,” in this report for further discussion 
of issues that could affect Zebra’s future results. Zebra undertakes no obligation to publicly 
update or revise any forward-looking statements, whether as a result of new information, 
future events, changed circumstances or any other reason after the date of this annual report. 

Item 1.  Business

Zebra Technologies Corporation was incorporated as an Illinois Corporation in 1969. We 
became a delaware corporation in 1991 in connection with our initial public offering, 
which we completed in August 1991. We remain organized under the laws of the State of 
delaware, and our principal offices are located at 333 Corporate Woods Parkway, Vernon 
Hills, Illinois 60061. In March 2009, our principal offices will relocate to 475 Half day Road, 
Lincolnshire, Illinois 60069. Our main telephone number is (847) 634-6700 and our primary 
Internet Web site address is www.zebra.com. You can find all of Zebra’s filings with the 
SEC free of charge through the investor page on this Web site, immediately upon filing.

The Company
Zebra delivers products and solutions that improve our customers’ ability to help our 
customers put their critical assets to work smarter by identifying, tracking and managing 
assets, transactions and people. Through the Specialty Printing Group (SPG), we design, 
manufacture and sell specialty printing devices that print variable information on demand 
at the point of issuance. These devices are used worldwide by manufacturers, service 
organizations and governments for automatic identification, data collection and personal 
identification in applications that improve productivity, deliver better customer service 
and provide more effective security. Our product range consists of direct thermal and 

 
 
thermal transfer label and receipt printers, passive radio frequency identification (RFId) 
printer/encoders, dye sublimation card printers and digital photo printers. We also sell 
a comprehensive range of specialty supplies consisting of self-adhesive labels, thermal 
transfer ribbons, thermal printheads, batteries and other accessories, including software 
for label design and printer network management. 

In 2007 and 2008, we acquired WhereNet Corp., proveo AG, Navis Holdings, LLC and 
Multispectral Solutions, Inc. Together, these companies comprise our Zebra Enterprise 
Solutions Group (ESG). The acquisitions of these companies expanded the range of 
identification and tracking solutions we deliver to our customers. In addition, they 
provided us with new technologies to offer our customers including active RFId and 
global positioning systems (GPS). The products of these companies consist of battery-
powered wireless tags, fixed-position antennae, transponder modules and various 
application software. These companies also provide consulting services, maintenance 
contracts and software licenses. 

Zebra Specialty Printer Group (SPG)
We design our printer products to operate at the point of issuance to produce and dispense 
high-quality labels, tickets, receipts, and plastic cards on demand. The exceptional diversity 
of applications using our printer products for barcoding and personal identification 
is comprised of routing and tracking, transactions processing, and identification and 
authentication. These applications require high levels of data accuracy, where speed and 
reliability are critical. They also include specialty printing for receipts and tickets where 
improved customer service and productivity gains may be the primary reason for printing, 
rather than a barcoding application. Plastic cards are used for secure, reliable personal 
identification or access control. 

Applications for our printing technology span most industries and geographies. They 
include inventory control, small package delivery, baggage handling, automated 
warehousing, JIT (Just-In-Time) manufacturing, employee time and attendance records, 
file management systems, hospital information systems, medical specimen labeling, 
shop floor control, in-store product labeling, employee Id cards, driver’s licenses, and 
access control systems. As of december 31, 2008, management estimates that Zebra has 
sold more than 7,500,000 printers to customers around the world.

We believe competitive forces on businesses worldwide to strengthen security, reduce 
costs, improve quality, deliver better customer service, and increase productivity, support 
the adoption of the printing and automatic identification applications Zebra provides, 
because these solutions deliver significant and predictable economic benefits. Industry-
mandated compliance requirements for bar code labeling and RFId tagging are also 
important catalysts in the deployment of these systems. We also believe that companies 
are adopting automatic identification systems that incorporate barcoding and RFId for 
business improvement applications. Many of these applications make increasing use 
of enterprise-wide resource planning (ERP) and other process improvement systems in 
manufacturing and service organizations. Greater emphasis on supply chain management, 
the drive to reduce errors in healthcare, and heightened concern over safety and security 
will lead to increased use of automatic identification systems. Still other applications are 
taking advantage of recent advances in wireless and hand-held computing technologies.

personal identification and access control, including secure Id systems for driver’s 
licenses, employee and visitor badges, national identification cards, event passes, club 
membership cards and keyless entry systems. 

Our printers are used to produce bar code labels, passive RFId “smart” labels, receipts, 
plastic identification cards, wristbands and tags. We also sell related specialty labeling 
materials, thermal ink ribbons, and bar code label design and network management 
software. These products are used to provide bar code labeling, personal identification, 
and specialty printing solutions principally in the manufacturing supply chain, retail, 
healthcare and government sectors of the economy. We work closely with distributors, 
resellers, kiosk manufacturers and end users of our products to design and implement 
printing solutions that meet their technical demands. To achieve this flexibility, we 
provide our customers with a broad selection of printer models, each of which can be 
configured for a specific application. Additionally, we will select and, if necessary, create 
appropriate labeling stock, ink ribbons and adhesives to suit a particular application. 
In-house engineering personnel in software, mechanical, electronic and chemical 
engineering participate in the creation and development of printing solutions for 
particular applications. 

We produce the industry’s broadest range of rugged, on-demand thermal transfer and 
direct thermal printers. Our printing systems include hundreds of optional configurations 
that can be selected to meet particular customer needs. We believe this breadth of 
product is a unique and significant competitive strength, because it allows Zebra to 
satisfy the widest variety of thermal printing applications. 

Of the major printing technologies, which include ink jet, laser and impact dot matrix, 
we believe that direct thermal and thermal transfer technologies are best suited for 
most bar code labeling and other on-demand printing applications. Thermal transfer 
printing produces dark, solid blacks and sharply defined lines that are important for 
printing readily scannable bar codes. These images can be printed on a wide variety of 
labeling materials, which enable users to affix bar code labels to virtually any object. 
This capability is very important in the industrial and service sectors Zebra serves. direct 
thermal printing is best suited where ease of use, smaller size and cost are important 
factors in the application. Accordingly, this technology is found principally in Zebra’s 
mobile and desktop units.

As of december 31, 2008, we offered 56 thermal printer models with numerous 
variations, in eight categories as follows:

•	 Performance	tabletop	printers	for	applications	requiring	continuous	operation	in	

high output, mission-critical and industrial settings. 

•	 RFID	printer/encoders	for	passive	high	frequency	(HF)	and	ultra-high	frequency	
(UHF) radio frequency identification (RFId) in the retail supply chain, for defense 
logistics, and other applications. These units are used to print and encode “smart 
labels” in a single pass. Smart labels are printable labels embedded with an ultra-
thin radio frequency transponder. Information encoded in these transponders can 
then be read and modified by a radio frequency reader. 

•	 Mid-range	tabletop	printers,	which	are	designed	for	demanding	commercial	

applications. 

•	 Desktop	printers	to	deliver	value	and	performance	in	applications	with	lower	volume	

Concern for safety and security and personal identification contribute to demand for 
our card printer products. This concern has heightened interest in systems that provide 

or space restrictions. 

•	 Mobile	printers	to	meet	the	printing	needs	of	workers	in	the	field.

2

•	 Print	engines,	which	are	sold	to	manufacturers	and	integrators	of	high-speed	automatic	
label applicator systems and are available with or without RFId smart label capabilities.
•	 Kiosk	and	ticket	printers	for	use	in	kiosks	and	other	unattended	printing	applications.	
•	 Card	printers,	which	print	national	identity	cards,	driver’s	licenses,	employee	

identification badges, gift cards and personalized cards. 

In addition to their use in on-demand automatic identification applications, our thermal 
printers can also be used for on-site batch production of custom bar code labels and 
other graphics. This capability results in shorter lead times, reduced inventory, and more 
flexibility than can be provided with traditional off-site printing.

Printer Supplies
Supplies products consist of stock and customized thermal labels, wristbands, smart 
labels and tags, plastic cards, card laminates and thermal transfer ribbons. Zebra 
promotes the use of genuine Zebra brand supplies with its equipment.

Zebra fully supports its printers, resellers and end users with an extensive line of superior 
quality, high-performance supplies optimized to a particular user’s needs. Supplies are 
chosen in consultation with the reseller and end user based on the specific application, 
printer and environment in which the labeling system must perform. These printing 
solutions frequently include proprietary ribbon and label formulations that are designed 
to optimize image resolution and printer performance while meeting the most demanding 
end user application performance criteria. Factors such as adhesion, resistance to 
scratches, smudges and abrasion, and chemical and environmental exposures are all 
taken into account when selecting the type of ribbon and labeling materials. The use of 
supplies that are not carefully matched to specific printers can degrade image quality, 
and decrease the part life of key printer components such as printheads.

Printer Related Software
Zebra has specialized printer management, label design and driver solutions to help unlock 
the full potential of Zebra printers. The ZebraLink Solutions suite of networking, software, 
firmware offerings, combined with the enhanced printer management capabilities of 
ZebraNet™ Bridge, makes Zebra’s printers easy to use and integrate into small, medium 
and enterprise-wide environments. Our goal is to provide software that enables high levels 
of functionality to all major computer network and software systems. Network systems 
include Ethernet, 802.11b/g and Bluetooth®. In 2008, a Mobile printer-based Software 
development Kit was introduced to aid with integration into Windows Mobile® applications.  
Zebra also introduced ZBI 2.0, an optional printer programming language, which allows 
customers to create and run customized applications on Zebra printers.

Zebra offers label design and integration software specifically designed to optimize the 
performance of Zebra bar code label printers. Zebra’s suite of label design and printer 
configuration tools includes Zebradesigner™, Zebradesigner™ Pro, Zebradesigner™ for 
XML, and Zebradesigner™ Label design Software for use with mySAP™ Business Suite. 
In 2008, Zebra added the Enterprise Connector Solution for Oracle® Business Intelligence 
Publisher™, which delivers seamless integration between Oracle and Zebra printers, 
creating a versatile, easily managed, cost-effective printing platform. 

Printer Maintenance and Services
Zebra provides depot maintenance and repair services at repair centers in Vernon 
Hills, Illinois; Camarillo, California; Canada; Preston, U.K.; Singapore; China; and the 

3

Netherlands. Zebra Authorized Service Providers (ZASP) also provide repair services for 
most Zebra products at their locations. In addition, Zebra offers on-site repair services for 
tabletop printers in the United States. Outside of the United States, Zebra’s resellers may 
provide maintenance service, either directly as ZASPs or through independent service 
agents. Zebra also provides technical support from in-house support personnel located 
in the United States, the United Kingdom and Singapore. For most Zebra products, Zebra 
provides interactive technical support via the Internet at www.zebra.com, 24 hours per 
day, seven days per week. 

Printer Warranties
In general, Zebra provides warranty coverage of one year on printers against defects in 
material and workmanship. Printheads are warranted for nine months, and batteries are 
warranted for three months. Zebra supplies are warranted against defects in material and 
workmanship for their stated shelf life or twelve months, whichever ends first. defective 
equipment and supplies may be returned for repair or replacement during the applicable 
warranty periods.

Zebra’s Printer Technology
Our customers rely on Zebra to provide products and systems to identify, authenticate, 
track or route both items and people, and then process the related transactions. These 
products and systems use technologies that provide specific benefits in each application.

All Zebra printers and print engines use thermal printing, either direct thermal printing, 
thermal transfer printing or dye-sublimation printing. This technology creates an image 
by heating certain pixels of an electrical printhead to selectively image a ribbon or heat-
sensitive substrate.

direct thermal printers apply the heat directly to a thermally-sensitive label, wristband, or 
receipt to create an image. This benefits applications needing simple, reliable operation 
such as shelf labeling, patient identification, and kiosk receipts. Some desktop label 
printers, mobile printers and kiosk printers support only direct thermal printing.

Thermal transfer printers apply heat to a ribbon to release ink onto labels or tags. This 
allows a wider range of specialty label materials and associated inks to be used for 
applications like circuit board labels, chemical identification and product labels requiring 
resistance to chemicals, temperature extremes, abrasion, or long life. Performance, mid-
range, print-engines and some desktop printers use thermal transfer printing but can also 
support direct thermal printing.

dye-sublimation printers apply heat to a ribbon to release a dye into a plastic card or 
treated paper. This creates full color, photographic quality images well-suited to driver 
licenses, access and identification cards, transaction cards, and on-demand photographs. 
Our card printers use dye-sublimation printing.

direct thermal and thermal transfer printers create crisp images at high speed, making 
them ideal for printing easily readable text and machine readable bar codes. dye 
sublimation thermal printers quickly create full-color images with visual characteristics 
more similar to halide-based film than to pixel-based ink jet or laser printers, making 
them ideal for high quality photographs and personalized plastic cards. Some printers 
also include HF (13.56 MHz) or UHF (860-960 MHz) RFId technology that can encode data 
into passive RFId transponders embedded in a label, card, or wristband. 

Zebra’s printers integrate company-designed mechanisms, electrical systems, and 
firmware. Enclosures of metal or high-impact plastic ensure durability. Special mechanisms 
optimize handling of labels, ribbons, and plastic cards. Fast, high-current electrical systems 
provide consistent image quality. Mobile printers use NiMH or LiIon batteries to optimize 
print quality over an extended operating shift. Firmware supports serial, parallel, Ethernet, 
USB, infrared, Bluetooth, or 802.11b/g wireless communications with appropriate security 
protocols. Printing instructions can be received as a proprietary language such as Zebra 
Programming Language II (ZPL II®), as a print driver-provided image, or as user-defined 
XML. This makes the printers easy to integrate into virtually all common computer systems 
including those operating on UNIX, Linux, MS/dOS®, or Microsoft® Windows® operating 
systems. Some independent software vendors, including Adobe, Oracle and SAP, have 
included Zebra printing support in applications for healthcare, warehouse management, 
manufacturing, passenger transportation, and retailing.

Printer Sales and Marketing
Sales. We sell our printer products primarily through distributors, value-added 
resellers (VARs), and original equipment manufacturers (OEMs). We also sell our 
printer products directly to a select number of named customer accounts. For media 
and consumables, we also sell directly to end users through the Internet and telesales 
operations. distributors and VARs purchase, stock and sell a variety of automatic 
identification components from different manufacturers and customize systems for 
end-user applications using their systems and application integration expertise. Because 
these sales channels provide specific software, configuration, installation, integration 
and support services required by end users within various market segments, these 
relationships allow Zebra to reach end users throughout the world in a wide variety of 
industries. Zebra experiences a minor amount of seasonality in sales, depending on the 
geographic region and/or vertical market.

We functionally classify our direct VARs as Premier Partners, Advanced Partners, or 
Associate Partners, depending on their business competencies, depth and breadth 
of their sales teams, customer support capabilities, contributions to Zebra’s strategic 
goals and sales commitment to Zebra. In addition, we offer VARs the opportunity to 
earn certifications for mobile/wireless printers, supplies, services and RFId products 
in vertical markets. We also sell through distributors, which in turn sell to an extended 
VAR community. All VARs, as well as OEMs and systems integrators, provide customers 
with a variety of automatic identification components including scanners, accessories, 
applications software and systems integration expertise, and, in the case of some OEMs, 
resell the Zebra-manufactured products under their own brands as part of their own 
product offering. We believe that the breadth of this indirect channel network, both in 
terms of variety and geographic scope, enhances our ability to compete.

In some instances, we have designated a customer as a strategic account when purchases 
of Zebra products reach specified levels and support requirements for the account 
become highly customized. Zebra sales personnel, either alone or together with our 
partners, manage these strategic accounts to ensure their needs, including consistent 
support for projects and applications, are being met. 

The sales function also encompasses a group that manages a small number of Global 
Alliances. They direct the business development strategies for a limited number of third-
party relationships that are strategic to new demand creation for specific vertical markets 
and/or specific applications.

Marketing. Marketing operations encompass corporate marketing, marketing 
communications, product marketing, vertical marketing, solutions marketing, market 
research and channel marketing functions. Corporate marketing conducts activities 
to enhance the Zebra corporate brand, corporate public relations, internal corporate 
communications and our Web site. The product marketing group identifies, evaluates and 
recommends new product opportunities and manages product introductions, positioning 
and demand creation. Product marketing also focuses on strategic planning and market 
definition and analyzes Zebra’s competitive strengths and weaknesses.

Printer Production and Manufacturing
We design our products to optimize product performance, quality, reliability, durability 
and versatility. These designs combine cost-efficient materials, sourcing and assembly 
methods with high standards of workmanship. In February 2008, we announced that 
final printer assembly will be transferred to a third-party manufacturer, Jabil Circuit, Inc., 
by the end of 2009. This action is intended to optimize our global printer product supply 
chain by improving responsiveness to customer needs and increasing Zebra’s flexibility 
to meet emerging business opportunities.  See Note 22 to our Consolidated Financial 
Statements included in this Annual Report on Form 10-K for further discussion of the 
transfer and transition process. 

during the transition, we will continue to manufacture some printers at our domestic 
factories while increasing production by Jabil to ensure consistent flow of product to our 
customers. In our factories we assemble our products largely on a configure-to-order 
basis using components that are sourced from around the world. We have the in-house 
capability to produce mechanical assemblies and design many of our own tools, fixtures 
and test equipment. We currently buy prefabricated component parts and subassemblies 
for use in the manufacture of our products. Critical subassemblies include printheads, 
printed circuit board assemblies, power supplies, integrated circuits, and stepper 
motors, which are obtained from domestic and foreign suppliers. Purchase contracts 
provide for price variation in the event of commodity price changes in the cost of raw 
materials. Zebra typically experiences significant variance in demand and, thus, carries 
inventory and partners with key suppliers to deal with the variation. Purchases of these 
components by Zebra will decline as printer assembly directly by Zebra declines and 
assembly by Jabil increases.     

Over the remainder of 2009, we will continue to transfer the assembly of printer product 
lines to Jabil. during the transition, our goal is to decrease in-house printer production 
by printer line as the assembly of those printer lines by Jabil increases. We will maintain 
assembly of those printers in-house until Jabil’s quality and production yields reach 
acceptable levels to ensure product availability to meet customer demands. For this 
reason, we expect inventories could temporarily rise until all printer manufacturing is 
transferred, in-house assembly lines are shut down and excess inventories are sold down. 

Jabil will produce our printers to our design specifications in the quantities we order. Zebra 
will maintain control of the supply chain including supplier selection and price negotiations 
of component parts.  Jabil is responsible for the procurement of the component parts 
and subassemblies used in the Zebra printers it produces. Zebra has subsidiary located in 
Guangzhou, China, and has an office within 10 minutes of the Jabil facility in China where 
the Zebra products are assembled. This office is staffed with Zebra sourcing, engineering 
and quality personnel to help ensure that we receive optimal pricing on raw materials 
and the final printers meet our quality standards. Zebra printers manufactured by Jabil 

4

are shipped to Zebra’s regional distribution centers. The majority of the product will pass 
directly through to Zebra’s customers but a small percentage will be reconfigured through 
firmware downloads, packaging and some other customization before they are shipped to 
customers. Some assembly will be conducted in the U.S. to satisfy customer needs.

and high speeds compared with alternative printing technologies. We view passive RFId 
smart label encoding and active RFId location systems as complementary technologies 
to bar coded printing, offering significant growth opportunities to Zebra as the 
technologies become more widely adopted. 

Printer Competition
Many companies are engaged in the design, manufacture and marketing of bar code label 
printers, RFId printer-encoders and card personalization solutions. 

We consider our direct competition in bar code label and receipt printing to be producers 
of on-demand thermal transfer and direct thermal label printing systems, printer-encoders, 
mobile printers and supplies. We also compete, however, with companies engaged in the 
design, manufacture and marketing of printing systems that use alternative technologies, such 
as ink-jet and laser printing. Many of these companies are substantially larger than Zebra. 

dye sublimation, the technology used in our card printers, is only one of several 
commercially available types of equipment used to personalize cards. We also compete 
with companies that produce identification cards using alternative technologies, 
which include ink-jet, thermal transfer, embossing, film-based systems, encoders, 
laser engraving and large-scale dye sublimation printers. These card personalization 
technologies offer viable alternatives to Zebra’s card printers and provide effective 
competition from a variety of companies, many of which are substantially larger than 
Zebra. In addition, service bureaus compete for end user business and provide an 
alternative to the purchase of our card printing equipment and supplies. 

Our ability to compete effectively depends on a number of factors. These factors include 
the reliability, quality and reputation of the manufacturer and its products; hardware 
and software innovations and specifications; breadth of product offerings; information 
systems connectivity; price; level of technical support; supplies and applications support 
offered by the manufacturer; available distribution channels; and financial resources to 
support new product design and innovation. We believe that Zebra presently competes 
favorably with respect to these factors. 

We face competition from many competitors, including the following (listed in alphabetical 
order): Altech; Argox; Avery dennison; Boca Systems; Brother International; Canon; CIM; 
Citizen; CognitiveTPG; ColorX; Copal; Custom; danaher; datacard; datamax-O’Neil, a 
unit of dover Corporation; dymo, a Newell Rubbermaid Company; Epson; Evolis; Extech; 
Fargo Electronics; Fuji; Godex; Hewlett-Packard; Hitachi; Intermec Technologies; Lexmark 
International; LogickaComp; MagiCard; Matica; Microcom; Mitsubishi; NBS; Nisca; Oki 
data; Olmec; Olympus; Practical Automation; Printronix; Sato; Seiko Instruments; Shinko; 
Song Woo Electronics; Sony; Star Micronics; Taiwan Semiconductor; ToshibaTEC; Victor 
data Systems; Woosim; and Xerox. 

The supplies business is highly fragmented and competition is comprised of numerous 
competitors of various sizes depending on the geographic area.

Alternative Printer Technologies
We believe thermal printing will be the label, card and receipt printer technology of 
choice in Zebra’s target applications for the foreseeable future. Among the many 
advantages of direct thermal and thermal transfer printing is the ability to print high-
resolution, durable images on a wide variety of label materials at relatively low costs 

5

If other technologies were to evolve or become available to Zebra, it is possible that those 
technologies would be incorporated into our products. Alternatively, if such technologies 
were to evolve or become available to our competitors, Zebra’s products may become 
obsolete. This obsolescence would have a significant negative effect on Zebra’s business, 
financial position, results of operations and cash flows.

Therefore, we continually assess competitive and complementary methods of bar code 
printing and other means of automatic identification. Alternative print technologies 
assessed include ink jet, laser and direct marking. While we cannot be sure that new 
technology will not supplant thermal printing for labels, cards and receipts, we are not 
aware of any developing technology that offers the advantages of thermal printing for 
our targeted applications. We continually monitor and evaluate new RFId technologies, 
support their standards development, and rapidly adopt RFId into new Zebra products 
and systems as new markets and applications emerge.

Zebra Enterprise Solutions Group (ESG)
Formed in 2008 based upon the acquired businesses of Navis Holdings, LLC, WhereNet 
Corp., proveo AG, and Multispectral Solutions Inc., Zebra Enterprise Solutions Group 
offers asset tracking and management solutions to optimize the flow of goods in complex 
logistical operations. Whether tracking containers and cargo through a major port, 
managing parts for lean manufacturing or managing ground support equipment at a 
major airport, the automated asset tracking and management solutions from ESG improve 
business processes. Utilizing the combined products offered by these businesses, ESG 
provides greater asset visibility and business efficiency for the aerospace and defense, 
aviation, automotive, industrial manufacturing, maritime, and transportation and logistics 
industries. Customers within these industries benefit by increasing productivity, lowering 
operational costs, and improving safety and security throughout their logistics operations. 

A substantial majority of ESG’s business consists of perpetual software licenses and 
related services including maintenance, support and consulting services. In addition, ESG 
sells hardware including our proprietary real time asset management hardware. These 
products and services may be bundled and sold together to customers or sold separately.  

•	 Software Licenses. We sell perpetual software licenses on a fixed fee basis. The 
amounts of the license fees are based primarily on the scope and functionality of 
the licenses purchased by the customer. The solutions we provide may also include 
third-party software.

•	 Hardware. We sell both proprietary and third-party real time asset management 

hardware. Most of our hardware products provide electronic tagging of assets and 
real time information regarding the assets’ locations and telematics. We sell the 
hardware as part of integrated solutions and as replacement for other parts.

•	 Consulting Services. We provide consulting services for the planning and 

implementation of our solutions including initial installation and training. Zebra’s 
professional services team works with customers who are implementing our 
applications for the first time, evaluating new technology automation solutions, 

integrating with third-party systems or upgrading to new platforms. Services are 
typically charged on a time and materials basis, although from time-to-time we may 
enter into fixed fee contracts.

•	 Maintenance and Support. We offer support to our customers 24 hours a day, 7 days 
a week, 365 days a year, usually for an annual fee, which entitles them to software 
upgrades and technical support.

We believe ESG is uniquely positioned with a broad range of asset tracking and 
optimization solutions to offer our customers. However, several competitors exist for 
each solution ESG provides. They include Aeroscout Inc., Trimble Technologies, Ekahau 
Inc., I.d. Systems Inc., Identec Solutions, Intermec Inc., and RF Code Inc., Cisco Systems 
Inc., Lockheed Martin Corp., Roper Industries, Inc., Siemens AG, Motorola, Inc., Amicus, 
Pinnacle VTIS, IBM, Cosmos, and Tideworks Technology.

The ESG products extend Zebra’s reach beyond passive RFId by employing 
technologically advanced hardware and software solutions to locate, track, manage and 
optimize high-value assets, equipment and people. We offer a wide range of scalable 
real time locating systems (RTLS) technologies used to generate accurate, on-demand 
information about the physical location and status of high-valued assets. Customers 
benefit by utilizing the choice or combination of asset tracking products that can be 
“application matched” based on ISO/IEC 24730-2, Cisco CCX Wi-Fi, precision global 
positioning systems (GPS), and ultra wideband (UWB) technologies. 

Our selection of RTLS asset tracking product offerings includes battery-powered active 
RFId WhereTag™ tags, WhereCall™ button tags, and precision WhereTrack™ products. 
These asset tags enable organizations to access accurate, real-time information on the 
location and status of their assets both indoors and outdoors. 

In addition, we offer a selection of RTLS infrastructure products. These products 
receive tag transmissions and forward the information to the Visibility Server Software™ 
(a middleware application) which provides location calculations, database and system 
management functions and asset visibility. The flexible infrastructure supports large tag 
populations and coverage areas that can range from small to large. 

We offer a broad set of software development tools for integrating ESG hardware, 
middleware applications and software applications, with customer and third-party 
applications. Our middleware application, Visibility Server Software, provides software 
tools to design, configure, operate and troubleshoot our RTLS products. Visibility 
Server Software serves as the central repository for all of the real-time location and 
communication data captured by the ESG RTLS infrastructure.

ESG sells its products and services into the following major vertical markets:

•	 Airport Operations. Our Airport Visualizer™ provides integrated aviation solutions 

and helps to optimize motorized ground support equipment and other mobile assets/
equipments on the pavement immediately adjacent to an airport terminal area or 
hangers (commonly referred to as the “apron”). This solution helps improve the 
operational efficiencies of mobile assets for the global aviation industry which 
is faced with high costs in maintaining ample amounts of equipment, high fuel 
consumption, equipment misuse, rising gas emission and high levels of equipment 
congestion. As of december 31, 2008, our Airport Visualizer solution helps to 
optimize the processes of approximately 1,200 airport ground service vehicles. 

•	 Marine and Rail Terminal Operations. Installed and used at approximately 200 

marine terminals around the world, our SPARCS™ (synchronous planning and real 
time control system) terminal operating system (TOS) helps terminal operators 
optimize the flow of containers through the facility by managing the processes of a 
terminal operation. Zebra’s TOS provides users real-time visibility of containers for 
better scheduling and routing, among other benefits, to lower costs, manage growth 
and minimize capital investments in land and berth space. Customers operating rail 
and truck terminals have begun to use our terminal operating system to improve 
their logistics operations as well. Our Powerstow® solution helps terminal operators 
optimize ship stowage to minimize total voyage cost and maximize efficiency. 
Powerstow® offers easy-to-use planning tools that provide real-time visibility of 
stowage operations. It uses graphic tools along with proprietary software to help 
operators configure the placement of cargo on a ship, taking into account several 
parameters such as weight and destination to improve safety and vessel utilization. 

•	 distribution Operations. Our Yard Management Solution Suite™ provides effective 
management over gate schedules and dock assignments by providing the ability 
to track, in real-time, the location and status of all vehicles and their associated 
inventory throughout the shipping yard or dock. Our Yard Management Suite 
includes modules for dock and yard management, gate automation and scheduling 
for enhanced security, enterprise asset visibility, and container tracking. These 
optimize dock and yard management solutions, improve customer support, lower 
operating costs and increase yard and dock capacity.  

•	 Manufacturing Operations. We provide an integrated wireless infrastructure for real-
time location, digital messaging, telemetry, and wireless networking applications 
to give manufacturers the ability to continuously manage the physical location 
and status of their critical assets for improving lean processes within the core 
manufacturing functions.  

ESG products and services are primarily sold through ESG’s global direct sales force 
which is organized around geographic and vertical markets. We complement our direct 
sales through the use of other channels including systems integrators with particular 
vertical market expertise.

ESG’s proprietary software and hardware are developed primarily by its internal team of 
engineers. Generally, our software is warranted for 90 days after going live to function 
consistently with its specifications, and our hardware is warranted to be free from 
material defects in materials and workmanship for up to one year after purchase.

Customers
Zebra has sold over 7,500,000 thermal printers to customers as of december 31, 2008. 

ScanSource, Inc., is our most significant customer. Our net sales to ScanSource, an 
international distributor of Zebra SPG products, as a percent of our total net sales, were  
as follows:

Percent of sales 

Year Ended December 31, 

2008 

15.4 

2007 

16.5 

2006

17.1

No other customer accounted for 10% or more of total net sales during these years.

6

 
 
 
Sales
Net sales by product category for the last three years were (in thousands):

Product Category 

Hardware 
Supplies 
Service and software 
Shipping and handling 
Cash flow hedging activities 

Year Ended December 31, 

2008 

2007 

2006

$704,992 
172,106 
105,113 
6,843 
(12,354) 

$660,034 
161,678 
42,801 
6,826 
(3,060) 

$578,002
150,709
25,664
6,022
(873)

$759,524

Total net sales 

$976,700 

$868,279 

The increase in service and software net sales in 2008 is due to our ESG acquisitions.

Net sales to international customers, as a percent of total net sales, were as follows:

Percent of net sales 

Year Ended December 31, 

2008 

54.5 

2007 

52.1 

2006

50.0

We believe that international sales have the long-term potential to grow faster than 
domestic sales because of the lower penetration of automatic identification applications 
outside North America. As a result, Zebra has invested resources to support our 
international growth and currently operates facilities and sales offices, or has 
representation, in 26 different countries.

Research and Development
Zebra’s research and development expenditures for the last three years were as follows 
(in thousands, except percentages): 

Year Ended December 31, 

2008 

2007 

2006

Research and development expenses – SPG  
   (excluding acquired in process technology) 

Percent of SPG net sales 

Research and development expenses – ESG  
   (excluding acquired in process technology) 

Percent of ESG net sales 

$55,735 
6.3 

$29,385 
31.2 

$50,213 
6.0 

$  7,387 
21.0 

$48,959
6.4

—
—

We devote significant resources to developing new printing solutions for our target 
markets and ensuring that our efficiently manufactured products maintain high levels of 
reliability. Research and development resources are also directed toward enhancing our 
enterprise solutions systems. The increase in research and development expenditures for 
ESG in 2008 is mainly attributed to the acquisition of Navis Holdings, LLC late in 2007.

Intellectual Property Rights
Zebra relies on a combination of trade secrets, patents, employee and third party 
nondisclosure agreements, copyright laws and contractual rights to establish and protect 
its proprietary rights in its products. We have and actively protect many domestic and 
international trademarks. We hold 320 United States and foreign patents and have 171 

7

United States and foreign patent applications pending pertaining to products. The 
duration of these patents ranges from 2 to 23 years. The expiration of any individual 
patent would not have a significant negative impact on our business. 

despite our efforts to protect our intellectual property rights, it may be possible for 
unauthorized third parties to copy portions of our products or to reverse engineer 
or otherwise obtain and use some technology and information that we regard as 
proprietary. Moreover, the laws of some countries do not afford Zebra the same 
protection to proprietary rights, as do United States laws. There can be no assurance 
that legal protections relied upon by Zebra to protect its proprietary position will be 
adequate. While Zebra’s intellectual property is valuable and provides certain competitive 
advantages, we do not believe that the legal protections afforded to our intellectual 
property are fundamental to our success.

Patents have become increasingly used by businesses generally as a strategic business 
tool and in recent years the number of patent applications and grants has risen 
dramatically. As a result, it is increasingly important that Zebra takes appropriate steps to 
maintain and develop its own patent portfolio and reduce the risk of disputes involving 
third party intellectual property rights.

Other trademarks mentioned in this report are the property of their respective holders 
and include IBM, a registered trademark of International Business Machines; Kodak, a 
registered trademark of Eastman Kodak; UNIX, a registered trademark of UNIX Systems 
Laboratories; MS/dOS and Windows, registered trademarks of Microsoft; SAP, a 
registered trademark of SAP AG; Linux, a registered trademark of Linus Torvalds; and 
Accelio Present Central, a registered trademark of Accelio. Bluetooth is a trademark 
owned by Bluetooth SIG and used by Zebra under license.

Employees
As of January 30, 2009, Zebra employed approximately 3,200 persons, of which 2,459 
are a part of SPG, 545 are a part of ESG and the remaining are corporate employees. 
None of these employees is a member of a union. We consider our employee relations 
to be very good. 

Additional Information
For financial information regarding Zebra, see Zebra’s Consolidated Financial Statements 
and the related Notes, which are included in this Annual Report on Form 10-K. Zebra has two 
reportable segments for our operations and products. Financial information about segments 
and geographic areas is found in Note 18 to the Consolidated Financial Statements.

Item 1A.  Risk Factors 

Investors should carefully consider the risks, uncertainties and other factors described 
below, as well as other disclosures in Management’s discussion and Analysis of Financial 
Condition and Results of Operations, because they could have a material adverse effect 
on Zebra’s business, financial condition, operating results, and growth prospects.

Current economic conditions and market disruptions may adversely affect Zebra’s business 
and results of operations. Adverse economic conditions, in the United States or internationally, 
or reduced information technology spending may adversely impact our business.  

 
 
 
 
 
 
 
A substantial portion of our business depends on our customers’ demand for our 
products and services, the overall economic health of our current and prospective 
customers and general economic conditions. As widely reported, financial markets 
throughout the world have been experiencing extreme disruption in recent months, 
including extreme volatility in security prices, severely diminished liquidity and credit 
availability, rating downgrades of certain investments and declining valuations of 
others, failure and potential failures of major financial institutions and unprecedented 
government support of financial institutions. These developments and the related general 
economic downturn will adversely impact Zebra’s business and financial condition in a 
number of ways, including impacts beyond those typically associated with other recent 
downturns in the U.S. and foreign economies. The slowdown will likely lead to reduced 
information technology spending by end users, which has already adversely affected 
and may continue to adversely affect Zebra’s product sales. If the slowdown is severe 
enough, it could necessitate further testing for impairment of goodwill, as well as the 
write-down of other intangible assets, beyond those already recognized. In addition, 
cost reduction actions may be necessary which would lead to additional restructuring 
charges. The current tightening of credit in financial markets and the general economic 
downturn will likely adversely affect the ability of Zebra’s customers, suppliers, 
outsource manufacturer and channel partners (e.g., distributors and resellers) to obtain 
financing for significant purchases. The tightening could result in a decrease in or 
cancellation of orders for Zebra’s products and services, could negatively impact Zebra’s 
ability to collect its accounts receivable on a timely basis, could result in additional 
reserves for uncollectible accounts receivable being required, and in the event of the 
contraction in Zebra’s sales, could lead to dated inventory and require additional reserves 
for obsolescence. Significant volatility and fluctuations in the rates of exchange for the 
U.S. dollar against currencies such as the euro, the British pound and the Brazilian real 
could negatively impact Zebra’s customer pricing and adversely affect Zebra’s results. 

Zebra is unable to predict the duration and severity of the current economic downturn 
and disruption in financial markets or their effects on Zebra’s business and results of 
operations, but the consequences may be materially adverse and more severe than other 
recent economic slowdowns.

Zebra could encounter difficulties in any acquisition it undertakes, including unanticipated 
integration problems and business disruption. Acquisitions could also dilute stockholder 
value and adversely affect operating results. 
Zebra may acquire or make investments in other businesses, technologies, services or 
products. For example, in 2007 and 2008 Zebra acquired WhereNet Corp., proveo AG, Navis 
Holdings, LLC, and Multispectral Solutions, Inc., which together comprise what we refer to 
as the Zebra Enterprise Solutions Group. An acquisition may present business issues which 
are new to Zebra. The process of integrating any acquired business, technology, service or 
product into operations may result in unforeseen operating difficulties and expenditures. 
Integration of an acquired company also may consume considerable management time 
and attention, which could otherwise be available for ongoing operations and development 
of the business. The expected benefits of any acquisition may not be realized. 

Acquisitions also may involve a number of risks, including risks with respect to: 

•	 Difficulties	and	uncertainties	in	transitioning	the	customers	or	other	business	

relationships from the acquired entities to Zebra, 

•	 The	loss	of	key	employees	of	acquired	entities,	

•	 Ability	of	acquired	entities	to	fulfill	obligations	to	their	customers,
•	 The	discovery	of	unanticipated	issues	or	liabilities,
•	 The	failure	of	acquired	entities	to	meet	or	exceed	expected	returns,	and
•	 The	acquired	entities’	ability	to	improve	internal	controls	and	accounting	systems	to	be	
compliant with requirements applicable to public companies subject to SEC reporting.

Moreover, Zebra may be unable to identify, negotiate or finance future acquisitions 
successfully. Future acquisitions could result in potentially dilutive issuances of equity 
securities or the incurrence of debt, contingent liabilities or amortization expenses. 

Zebra Enterprise Solutions is a new business. 
Prior to the purchases in 2007, Zebra had no experience operating businesses which are 
in the business conducted by Zebra Enterprise Solutions Group. The Zebra Enterprise 
Solutions Group provides enterprise software solutions to customers which require 
implementation in complex environments over extended periods of time and use 
percentage-of-completion accounting, which has not been Zebra’s historic business. 

Zebra may be a party to fixed price contracts particularly for its ESG Unit that could 
become unfavorable contracts.  
From time to time ESG may enter into contracts to provide services to customers for 
fixed fees.  Such a contract could result in material loss to Zebra if the cost to perform 
such contract ultimately exceeds the fees earned on such contract.

Zebra is transferring final assembly of its thermal printers to Jabil Circuit and will be 
totally dependent on Jabil for the manufacturing of such printers.  A failure by Jabil to 
provide manufacturing services to Zebra as Zebra requires, or any disruption in such 
manufacturing services, may adversely affect Zebra’s business results.  
Zebra expects this transfer to be complete by the end of 2009. In an effort to achieve 
additional cost savings and operational benefits, Zebra has expanded its outsourcing 
activities to include the transfer of the final assembly of its thermal printers to Jabil 
Circuit’s facility in HuangPu, China.  

However, to the extent Zebra relies on a third party service provider such as Jabil for 
manufacturing services, Zebra may incur increased business continuity risks.  Zebra 
will no longer be able to exercise control over the assembly of its thermal printers or 
any related operations or processes, including the internal controls associated with 
operations and processes conducted by Jabil and the quality of Zebra’s products 
assembled by Jabil. If Zebra is unable to effectively develop and implement its 
outsourcing strategy, it may not realize cost structure efficiencies and its operating and 
its financial results could be materially adversely affected. 

during the transition period, Zebra’s printers will be manufactured both in the United 
States by Zebra and in China by Jabil. If Zebra is unable to effectively manage its inventory 
levels during the period of concurrent manufacturing, it may not have sufficient inventories 
to meet customer needs. At the same time, difficulty managing inventory during the 
transition could lead to excess and obsolete inventory and related resulting losses. 

In addition, if Jabil experiences business difficulties or fails to meet Zebra’s 
manufacturing needs, then Zebra may be unable to meet production requirements, 
may lose revenue and may not be able to maintain its relationships with its customers.  
Without Jabil’s continuing manufacture of Zebra’s products and the continuing operation 

8

of Jabil’s facility, Zebra will have no other means of final assembly of its thermal printers 
until Zebra is able to secure the manufacturing capability at another facility or develop an 
alternative manufacturing facility, which could be costly and time consuming and have a 
material adverse effect on Zebra’s operating and financial results.  

The increased elements of risk that arise from conducting certain operating processes 
in foreign jurisdictions may lead to an increase in reputational risk.  during periods 
of transition, greater operational risk and customer concern may exist regarding the 
continuity of a high level of service delivery. The extent and pace at which Zebra is able to 
move manufacturing functions to Jabil’s facility and the extent to which its customers are 
affected by the transfer may be impacted by regulatory and customer acceptance issues. 

Although Zebra carries business interruption insurance to cover lost revenue and profits in 
an amount it considers adequate, this insurance does not cover all possible situations.  In 
addition, the business interruption insurance would not compensate Zebra for the loss of 
opportunity and potential adverse impact, both short-term and long-term, on relations with 
Zebra’s existing customers resulting from Zebra’s inability to produce products for them. 

Zebra has significant operations outside the United States and sells a significant portion of 
its products internationally and purchases important components from foreign suppliers. In 
addition, the transfer of final assembly of its thermal printers to a Chinese facility began in 
2008 and is expected to conclude in 2009. These circumstances create a number of risks. 
Zebra has significant overseas operations including, in particular, an increasing presence 
in China, which presents added risks. In addition, Zebra sells a significant amount of its 
products to customers outside the United States. Shipments to international customers 
are expected to continue to account for a material portion of net sales. 

Risks associated with operations, sales and purchases outside the United States include:

•	 Inadequately	managing	and	overseeing	operations	that	are	distant	and	remote	from	

corporate headquarters,

•	 Fluctuating	foreign	currency	rates	could	restrict	sales,	or	increase	costs	of	

purchasing, in foreign countries,

•	 Adverse	changes	in,	or	uncertainty	of,	local	business	laws	or	practices,	including	

the following:
•	 Foreign	governments	may	impose	burdensome	tariffs,	quotas,	taxes,	trade	

barriers or capital flow restrictions,

•	 Restrictions	on	the	export	or	import	of	technology	may	reduce	or	eliminate	the	

ability to sell in or purchase from certain markets,

•	 Political	and	economic	instability	may	reduce	demand	for	our	products,	or	put	our	

foreign assets at risk,

•	 Potentially	limited	intellectual	property	protection	in	certain	countries	may	limit	

recourse against infringing products or cause Zebra to refrain from selling in certain 
geographic territories,

•	 Staffing	and	managing	international	operations	may	be	unusually	difficult,
•	 A	government	controlled	foreign	exchange	rate	and	limitations	on	the	convertibility	

of the Chinese Renminbi Yuan, 

•	 The	failure	to	implement	and	maintain	adequate	internal	controls	relating	to	these	

operations,

•	 Transportation	delays	that	may	affect	production	and	distribution	of	Zebra’s	

products, and

•	 A	limited	telecommunications	infrastructure.

9

Zebra may not be able to continue to develop products to address user needs effectively 
in an industry characterized by rapid technological change.  
To be successful, Zebra must adapt to rapidly changing technological and application 
needs by continually improving its products as well as introducing new products and 
services to address user demands.

Zebra’s industry is characterized by:

•	 Rapidly	changing	technology,
•	 Evolving	industry	standards,
•	 Frequent	new	product	and	service	introductions,
•	 Evolving	distribution	channels,	and
•	 Changing	customer	demands

Future success will depend on Zebra’s ability to adapt in this rapidly evolving 
environment. Zebra could incur substantial costs if it has to modify its business to adapt 
to these changes, and may even be unable to adapt to these changes.

Zebra competes in a highly competitive market, which is likely to become more 
competitive. Competitors may be able to respond more quickly to new or emerging 
technology and changes in customer requirements.
Zebra faces significant competition in developing and selling its systems. Principal 
competitors have substantial marketing, financial, development and personnel resources. 
To remain competitive, Zebra believes it must continue to provide:

•	 Technologically	advanced	systems	that	satisfy	the	user	demands,
•	 Superior	customer	service,
•	 High	levels	of	quality	and	reliability,	and
•	 Dependable	and	efficient	distribution	networks.

Zebra cannot assure it will be able to compete successfully against current or future 
competitors. Increased competition in printers or supplies may result in price reductions, 
lower gross profit margins and loss of market share, and could require increased 
spending on research and development, sales and marketing and customer support. 
Some competitors may make strategic acquisitions or establish cooperative relationships 
with suppliers or companies that produce complementary products. Any of these factors 
could reduce Zebra’s earnings.

Zebra is vulnerable to the potential difficulties associated with the rapid increase in the 
complexity of its business.  
Zebra has grown rapidly over the last several years through domestic and international 
growth and acquisitions. This growth has caused increased complexities in the business. 
We believe our future success depends in part on our ability to manage our rapid growth 
and increased complexities of our business and the demands from increased responsibility 
on our management personnel. The following factors could present difficulties to us: 

•	 Manufacturing	an	increased	number	of	products,	
•	 Increased	administrative	and	operational	burden,
•	 Maintaining	and	improving	information	technology	infrastructure	to	support	growth,
•	 Increased	logistical	problems	common	to	complex,	expansive	operations,	and
•	 Managing	increasing	international	operations.

If we do not manage these potential difficulties successfully, our operating results could 
be adversely affected.

Zebra sources some of its component parts from sole source suppliers.
A disruption in the supply of such component parts could have a material adverse effect 
on our operations and financial results.

Infringement by Zebra or Zebra suppliers on the proprietary rights of others could put Zebra 
at a competitive disadvantage, and any related litigation could be time consuming and costly.
Third parties may claim that Zebra or Zebra suppliers violated their intellectual property 
rights. To the extent of a violation of a third party’s patent or other intellectual property 
right, Zebra may be prevented from operating its business as planned, and may be 
required to pay damages, to obtain a license, if available, or to use a non-infringing 
method, if possible, to accomplish its objectives. Any of these claims, with or without 
merit, could result in costly litigation and divert the attention of key personnel. If such 
claims are successful, they could result in costly judgments or settlements. Also, as new 
technologies emerge, such as RFId, the intellectual property rights of parties in such 
technologies can be uncertain. As a result, products involving such technologies may have 
higher risk of claims of infringement of the intellectual proprietary rights of third parties.

The inability to protect intellectual property could harm Zebra’s reputation, and its 
competitive position may be materially damaged.
Zebra’s intellectual property is valuable and provides Zebra with certain competitive 
advantages. Copyrights, patents, trade secrets and contracts are used to protect these 
proprietary rights. despite these precautions, it may be possible for third parties to copy 
aspects of Zebra’s products or, without authorization, to obtain and use information 
which Zebra regards as trade secrets. 

Zebra may incur liabilities as a result of product failures due to actual or apparent design 
or manufacturing defects. 
Zebra may be subject to product liability claims, which could include claims for property 
or economic damage or personal injury, in the event our products present actual or 
apparent design or manufacturing defects. Such design or manufacturing defects may 
occur not only in Zebra’s own designed products but also in components provided by 
third party suppliers. A Zebra supplier has in the past provided us with defective lithium-
ion battery packs which were subject to a product recall. Zebra generally has insurance 
protection against property damage and personal injury liabilities and also seeks to limit 
such risk through product design, manufacturing quality control processes, product 
testing and contractual indemnification from suppliers. However, due to the large and 
growing size of Zebra’s installed printer base, a design or manufacturing defect involving 
this large installed printer base could result in product recalls or customer service costs 
that could have material adverse effects on Zebra’s financial results.

Larger orders may take longer to close and may not be completely fulfilled during a 
particular quarter.
Zebra has been pursuing larger customer orders which typically involve a longer sales 
cycle. Such orders are more difficult to forecast, and whether a larger order is received by 
Zebra in a particular quarter or deferred to a later quarter could have a material effect on 
the financial results of Zebra from quarter to quarter.

Zebra’s equipment is subject to U.S. and foreign regulations that pertain to electrical and 
electronic equipment, which may materially adversely affect Zebra’s business. 
These regulations influence the design, components or operation of such products. 
New regulations and changes to current regulations are always possible and, in some 

jurisdictions, regulations may be introduced with little or no time to bring related 
products into compliance with these regulations. Zebra’s failure to comply with these 
regulations may prevent Zebra from selling our products in a certain country. In addition, 
these regulations may increase our cost of supplying the products by forcing us to 
redesign existing products or to use more expensive designs or components. In these 
cases, Zebra may experience unexpected disruptions in our ability to supply customers 
with products, or we may incur unexpected costs or operational complexities to bring 
products into compliance. This could have an adverse effect on Zebra’s revenues, gross 
profit margins and results of operations and increase the volatility of our financial results.  

Zebra is implementing a new company-wide enterprise resource planning (ERP) system. 
The implementation process is complex and involves a number of risks that may 
adversely affect Zebra’s business and results of operations. 
Zebra is currently replacing its multiple legacy business systems at its different sites with 
a new company-wide, integrated enterprise resource planning (ERP) system to handle 
various business, operating and financial processes for Zebra and its subsidiaries. The 
new system will provide a variety of important functions, such as order entry, invoicing, 
accounts receivable, accounts payable, financial consolidation, logistics, and internal and 
external financial and management reporting matters. 

ERP implementations are complex and time-consuming projects that involve substantial 
expenditures on system hardware and software and implementation activities that can 
continue for several years. Such an integrated, wide-scale implementation is extremely 
complex and requires transformation of business and financial processes in order to 
reap the benefits of the ERP system. Significant efforts are required for requirements 
identification, functional design, process documentation, data conversion, user training 
and post implementation support. Problems in any of these areas could result in 
operational issues including delayed shipments or production, missed sales, billing and 
accounting errors and other operational issues. System delays or malfunctioning could 
also disrupt Zebra’s ability to timely and accurately process and report key components 
of the results of its consolidated operations, its financial position and cash flows, which 
could impact Zebra’s ability to timely complete important business processes such as the 
evaluation of its internal controls and attestation activities pursuant to Section 404 of the 
Sarbanes-Oxley Act of 2002.

Until the new ERP system is fully implemented, Zebra expects to incur additional 
selling, general and administrative expenses to stabilize the system, and there can be 
no assurance that other issues relating to the ERP system will not occur or be identified. 
Zebra’s business and results of operations may be adversely affected if it experiences 
operating problems and/or cost overruns during the ERP implementation process or if the 
ERP system and the associated process changes, do not function as expected or give rise 
to the expected benefits.

Economic factors that are outside Zebra’s control could lead to deterioration in the quality 
of Zebra’s accounts receivables.
Zebra sells its products to customers in the United States and several other countries 
around the world. Sales are typically made on unsecured credit terms, which are 
generally consistent with the prevailing business practices in a given country. A 
deterioration of economic or political conditions in a country could impair Zebra’s ability 
to collect on receivables in the affected country. 

10

Zebra depends on the ongoing service of its senior management and ability to attract and 
retain other key personnel.
The future success of Zebra is substantially dependent on the continued service and 
continuing contributions of senior management and other key personnel. The loss of the 
service of any executive officer or other key employees could adversely affect business.

The ability to attract, retain and motivate highly skilled employees is important to Zebra’s 
long-term success. Competition for personnel in Zebra’s industry is intense, and Zebra 
may be unable to retain key employees or attract, assimilate or retain other highly 
qualified employees in the future.

Terrorist attacks or war could lead to further economic instability and adversely affect 
Zebra’s stock price, operations, and profitability.
The terrorist attacks that occurred in the United States on September 11, 2001 caused 
major instability in the U.S. and other financial markets. Possible further acts of terrorism 
and current and future war risks could have a similar impact. Any such attacks could, 
among other things, cause further instability in financial markets and could directly, or 
indirectly through reduced demand, negatively affect Zebra’s facilities and operations or 
those of its customers or suppliers.

Taxing authority challenges may lead to tax payments exceeding current reserves.
Zebra is subject to ongoing tax examinations in various jurisdictions. As a result, we 
may record incremental tax expense based on expected outcomes of such matters. In 
addition, we may adjust previously reported tax reserves based on expected results of 
these examinations. Such adjustments could result in an increase or decrease to Zebra’s 
effective tax rate.

Item 1B.  Unresolved Staff Comments

Not applicable.

Item 2.  Properties

Zebra’s corporate headquarters are located in Vernon Hills, Illinois, a northern suburb of 
Chicago. Zebra conducts its operations from a custom-designed facility at this location, 
which provides approximately 225,000 square feet of space. Approximately 113,000 square 
feet have been allocated to office and laboratory functions and 112,000 square feet to 
manufacturing and warehousing. This facility was constructed in 1989 and expanded in 
1993, 1995, 1996 and 1999. It is leased to Zebra under a lease terminating on June 30, 2014. 

11

Zebra’s principal facilities as of december 31, 2008, are listed below:

Location 

Square Footage 

Manufacturing,   Administrative,

Production & 
 Warehousing 

Research 
& Sales 

Total 

Lease Expires

Vernon Hills, Illinois, USA (S) 

111,676 

113,429 

225,105 

June 2014

Vernon Hills, Illinois, USA (S) 

Lincolnshire, Illinois, USA (C) 

— 

— 

34,000 

34,000 

February 2009

44,395 

44,395 

June 2014

Camarillo, California, USA (S) 

97,921 

72,156 

170,077 

March 2011

Warwick, Rhode Island, USA (S) 

24,516 

75,324 

99,840 

April 2009

Santa Clara, California, USA (E) 

Oakland, California, USA (E) 

— 

— 

Greenville, Wisconsin, USA (S) 

45,000 

Otay Mesa, California, USA (S) 

25,100 

McAllen, Texas, USA (S) 

15,500 

Flowery Branch, Georgia, USA (S)  18,115 

Heerenveen, The Netherlands (S) 

48,427 

— 

Bourne End, UK (S) 

Preston, UK (S) 

   Total 

20,757 

20,757 

december 2009

36,553 

36,553 

July 2013

5,000 

4,900 

2,500 

2,145 

46,145 

24,700 

50,000 

March 2018

30,000 

September 2011

18,000 

September 2011

20,260 

April 2012

94,572 

January 2010

24,700 

June 2014

30,450 

8,600 

39,050 

Owned by Zebra

416,705 

490,604 

907,309 

S – Specialty Printing Group;  E – Enterprise Solution Group;  C – Corporate

In conjunction with our transition of printer manufacturing to a third-party manufacturer, 
we entered into a sale and leaseback transaction during 2008 for our manufacturing 
facility located in Camarillo, California. In addition, during March 2009, we will be moving 
our corporate headquarters to Lincolnshire, Illinois, from the Vernon Hills, Illinois, facility 
and have, therefore, entered into a lease at that location.

Zebra leases various other facilities around the world, which are dedicated to 
administrative, research and sales functions. These other leases, solely or in aggregate, 
are not material to Zebra.

Item 3.  Legal Proceedings

See Note 17 in the Notes to the Consolidated Financial Statements included in this Form 10-K.

Item 4.  Submission of Matters to a Vote of Security Holders 

Not applicable.

 
 
 
PART II

Item 6.  Selected Financial Data 

Item 5.   Market for Registrant’s Common Equity, Related Stockholder 

Matters and Issuer Purchases of Equity Securities

CONSOLIDATED STATEMENTS OF EARNINGS (LOSS) DATA 
(In thousands, except per share amounts)

Stock Information: Price Range and Common Stock
Our Class A Common Stock is traded on the NASdAq Stock Market under the symbol 
ZBRA. The following table shows the high and low trade prices for each fiscal quarter in 
2008 and 2007, as reported by the NASdAq Stock Market. 

2008 

High 

Low 

2007 

First quarter 
Second quarter 
Third quarter 
Fourth quarter 

$34.80  $27.50 
32.66 
28.25 
16.18 

38.47 
34.13 
28.99 

Source: The NASDAQ Stock Market 

First quarter 
Second quarter 
Third quarter 
Fourth quarter 

High 

Low

$42.38  $33.70
37.98
32.93
32.93

41.49 
42.50 
39.09 

At February 20, 2009, the last reported price for the Class A Common Stock was $17.03 
per share, and there were 352 registered stockholders of record for Zebra’s Class A 
Common Stock. In addition, we had approximately 28,000 stockholders who owned 
Zebra stock in street name.

Dividend Policy
Since our initial public offering in 1991, we have not declared any cash dividends or 
distributions on our capital stock. Zebra currently does not anticipate paying any cash 
dividends in the foreseeable future. 

Treasury Shares
during the fourth quarter of 2008, Zebra purchased 2,627,532 shares of Zebra’s Class A 
common stock as follows: 

ISSUER PURCHASES OF EQUITY SECURITIES

Period

October 2008  
(September 28 – October 25)

November 2008  
(October 26 – November 22)

december 2008 
(November 23 – december 31)

          Total

Total 
number 
of shares 
purchased

Average 
price paid 
per share

Total number of 
shares purchased 
as part of publicly 
announced program

Maximum number 
of shares that may 
yet be purchased 
under the program

   —

$      —

   —

5,000,000

   737,137

$19.10

   737,137

4,262,863

1,890,395

  $19.04

2,627,532

$19.06

1,890,395

2,627,532

2,372,468

2,372,468

(1) On October 27, 2008, Zebra announced that the Board authorized the purchase of up to 5,000,000 shares of 

Zebra common stock at prices to be determined at management’s discretion. There was no expiration on the 
authorization. All shares authorized for purchase and reflected in the above table were authorized under the 
Board’s 2008 authorization. On February 17, 2009, Zebra announced that the Board authorized the purchase of an 
additional 3,000,000 shares under the same terms.

Net sales

Cost of sales

Gross profit

Total operating expenses

Operating income (loss)

Income (loss) before income  
  taxes and cumulative effect   
  of accounting change

Income (loss) before 
   cumulative effect of 
accounting change

Cumulative effect of  
   accounting change

Year Ended December 31,

2008

2007

2006

2005

2004

$ 976,700

$ 868,279

$ 759,524

$ 702,271

$ 663,054

497,395

479,305
494,651(1)
(15,346)

451,161

417,118

273,933

143,185

401,104

358,420
277,991(2)
80,429

348,851

353,420

207,392

146,028

320,951

342,103

175,494

166,609

(11,913)

167,375

101,642

160,282

176,084

(38,421)

110,113

69,627

106,184

115,141

—

—

1,319(3)

—

—

Net income (loss)

$ (38,421)

$  110,113

$  70,946

$ 106,184

$  115,141

Earnings (loss) per share  
   before cumulative effect  
   of accounting change

        Basic 

        diluted

Earnings (loss) per share  
        Basic 

        diluted

 Weighted average 
   shares outstanding

        Basic 

        diluted 

$ 

$ 

$ 

$ 

(0,60)

(0.60)

(0.60)

(0.60)

$ 

$ 

$ 

$ 

1.61

1.60

1.61

1.60

$ 

$ 

$ 

$ 

0.99

0.98

1.01

1.00

$ 

$ 

$ 

$  

1.49

1.47

1.49 

1.47

$ 

$ 

$ 

$ 

1.61

1.59

1.61

1.59

64,524

64,524

68,463

68,908

70,516

70,956

71,364

72,000

71,556

72,398

12

 
 
 
 
 
 
 
 
 
  
CONSOLIDATED BALANCE SHEET DATA
(In thousands)

Results of Operations: Fourth Quarter of 2008 versus Fourth Quarter of 2007, Year ended 
December 31, 2008 versus Year ended December 31, 2007

Cash and cash equivalents, 

restricted cash, investments 
and marketable securities 
(current and long-term)(4)

$ 224,886

2008

2007

2006

2005

2004

December 31,

Net sales 
Net sales by product category, percent change, and percent of total net sales for the three 
months and year ended december 31, 2008, and december 31, 2007, were (in thousands, 
except percentages):

Three Months Ended 
December 31, 

Percent 
2007  Change 

  Percent of  Percent of
Net Sales  Net Sales
2007

2008 

2008 

$  281,179

$ 559,189

$ 544,239

$ 557,993

Product Category 

Working capital

Total assets
Long-term obligations (5)
Stockholders’ equity

271,831

298,660

850,878

1,034,278

8,452

10,250

710,738

404,836

963,142

9,969

680,554

918,415

7,709

665,062

868,044

4,011

902,693

877,681

857,972

803,893

Hardware 

Supplies 

Service and software 

Shipping and handling 

$163,510 

$ 177,394 

40,870 

26,158 

1,498 

41,580 

14,120 

1,744 

(1)  Includes asset impairment charges of $157,600,000 and exit, restructuring and integration charges of $20,009,000.

Cash flow hedging activities 

532 

(1,265) 

   Total net sales 

$232,568 

$233,573 

(7.8) 

(1.7) 

85.3 

(14.1) 

NM 

(0.4) 

70.3 

17.6 

11.2 

0.7 

0.2 

100.0 

75.9

17.8

6.0

0.88

(0.5)

100.0

(2)  Includes litigation settlement of $53,392,000 and insurance receivable reserve of $12,543,000.

(3)  Relates to the estimation of forfeitures on prior year compensation expense outstanding at the adoption date 
of SFAS No. 123(R), Share Based Payment. See Note 4 in the Notes to the Consolidated Financial Statements 
included in this Form 10-K.

(4)  The decrease in cash and cash equivalents, restricted cash and investments and marketable securities in 2007 

and 2008 was principally the result of (i) our acquisitions of WhereNet, proveo AG, and Navis during 2007 and our 
acquisition of Multispectral Solutions Inc., and (ii) purchase of our stock during 2008. See Note 5 in the Notes to 
the Consolidated Financial Statements included in this Form 10-K for further discussion of the acquisitions.

(5)  Long-term obligations include deferred compensation and unearned revenue. See Note 19 in the Notes to 
the Consolidated Financial Statements included in this Form 10-K for further discussion of the deferred 
Compensation Plan.

Item 7.  Management’s Discussion and Analysis of Financial Condition 

and Results of Operations 

Net sales for the fourth quarter of 2008, compared with the fourth quarter of 2007, 
decreased 0.4%, compared to the fourth quarter of 2007. Sales weakness in our Europe, 
Middle East and Africa (EMEA) territory offset sales growth in Latin America, Asia Pacific 
and North America. In North America, strength in sales to large key accounts contrasted 
with declining sales to channel partners and distributors. Sales by the Enterprise 
Solutions Group (ESG) businesses we acquired in 2007 and 2008 also had a positive 
impact on our overall sales performance for the fourth quarter of 2008. Lower gross 
margin was affected by unfavorable changes in foreign exchange rates and product mix. 
Operating expenses increased as a result of ESG related acquisitions and higher costs for 
exit, restructuring and integration, offset by reductions in operating expenses to contain 
costs in the current difficult business environment. during the fourth quarter, we also 
took charges totaling $157,600,000 for the impairment of goodwill, intellectual property 
and other assets.

Sales for all of 2008 increased by 12.5% compared to 2007. All geographic regions 
contributed to this growth, which was also aided by sales related to the acquisitions 
we made in 2007 to form our ESG business group. Gross profit margin also increased 
principally because of favorable foreign exchange rates and product mix due to higher 
margin ESG products. Increased operating expenses were due to our ESG acquisitions, 
increased amortization of intangibles and costs related to the integration and 
restructuring of our businesses. 

13

Product Category 

2008 

Year Ended 
December 31, 

Percent 
2007  Change 

  Percent of  Percent of
Net Sales  Net Sales
2007

2008 

Hardware 

Supplies 

$704,992 

$660,034 

172,106 

161,678 

6.8 

6.4 

Service and software 

105,113 

42,801 

145.6 

Shipping and handling 

6,843 

6,826 

Cash flow hedging activities 

(12,354) 

(3,060) 

   Total net sales 

$976,700 

$868,279 

0.2 

NM 

12.5 

72.2 

17.6 

10.8 

0.7 

(1.3) 

100.0 

76.1

18.6

4.9

0.8

(0.4)

100.0

The increase in service and software revenue in 2008 is primarily due to the increased 
sales in ESG since that business’ sales have a high concentration of service and software, 
and the Navis business, which constitutes a significant part of ESG, was not acquired 
until late in the fourth quarter of 2007. 

Net sales to customers by geographic region, percent changes and percent of total net 
sales for the three months and year ended december 31, 2008, and december 31, 2007, 
were (in thousands, except percentages):

Geographic Region 

2008 

Three Months Ended 
December 31, 

Percent 
2007  Change 

  Percent of  Percent of
Net Sales  Net Sales
2007

2008 

Europe, Middle East 
   and Africa 

Latin America 

Asia-Pacific 

$  82,375 

$  93,895 

(12.3) 

17,871 

20,338 

15,452 

16,100 

   Total International 

120,584 

125,447 

North America 

   Total net sales 

111,984 

108,126 

$232,568 

$233,573 

15.7 

26.3 

(3.9) 

3.6 

(0.4) 

35.4 

7.7 

8.7 

51.8 

48.2 

40.2

6.6

6.9

53.7

46.3

100.0 

100.0

 
 
 
 
 
 
Geographic Region 

2008 

Year Ended 
December 31, 

Percent 
2007  Change 

  Percent of  Percent of
Net Sales  Net Sales
2007

2008 

Selling and marketing expenses changes, compared to the same periods in 2007, are due to 
the following (in thousands):

Three Months Ended 
December 31, 2008 

Year Ended
December 31, 2008

Europe, Middle East 
   and Africa 

Latin America 

Asia-Pacific 

   Total International 

North America 

   Total net sales 

$358,913 

$320,225 

76,489 

97,032 

60,090 

71,871 

532,434 

452,186 

444,266 

416,093 

$976,700 

$868,279 

12.1 

27.3 

35.0 

17.1 

6.8 

12.5 

36.8 

7.8 

9.9 

54.5 

45.5 

36.9

6.9

8.3

52.1

47.9

Payroll and benefit costs 

Advertising and market development fund costs 

Professional services expenses 

Travel and entertainment expenses 

Other changes 

100.0 

100.0

   Total (decreases) increases 

$(1,926) 

(640) 

344 

— 

(1,028) 

$(3,250) 

$5,365

1,997

1,451

1,334

(1,379)

$8,768

Notable weakness in sales in EMEA from the economic downturn began in the third 
quarter of 2008 and continued into the fourth quarter. This trend offset continued sales 
growth in our Latin America, Asia Pacific and North America regions. Service and 
software increased 85.3% for the fourth quarter of 2008 from the fourth quarter of 2007 
principally due to the recent acquisitions in ESG. For the fourth quarter, unfavorable 
foreign exchange movements decreased consolidated sales growth by 2.8 percentage 
points and EMEA sales growth by 7.0 percentage points.

For the full year, printer unit volume increased 5.7%, with particular strength in mobile 
printers. Average unit prices declined principally because of a shift in product mix, with 
a decline in tabletop printers and relative strength of mobile and desktop printers. We 
also had ongoing strength in supplies, aftermarket and service revenues. Service and 
software increased 145.6% principally due to the recent acquisitions in ESG. Favorable 
foreign exchange movements added 0.6 percentage points to consolidated growth for 
the full year and 1.7 percentage points to EMEA growth. Cash flow hedging activities 
decreased revenues by $12,354,000 for the full year as a result of foreign exchange rates 
of hedging contracts being in excess of the actual month end foreign exchange rates. 

Gross Profit
Gross profit information is summarized below (in thousands, except percentages):

December 31, 

2008 

2007 

Percent 
Change 

Percent of 
Net Sales 
2008 

Percent of
Net Sales
2007

Three months ended 
Year ended 

$110,889 
479,305 

$113,298 
417,118 

(2.1) 
14.9 

47.7 
49.1 

48.5
48.0

The decrease in gross profit margin for the fourth quarter was due to unfavorable 
movements in foreign exchange movements and less favorable product mix in SPG, 
offset by higher margin ESG products gross margins. Foreign currency movements, net of 
hedging activities, decreased fourth quarter gross profit by $4,352,000. Foreign currency 
movements, net of hedging activities, for the full year increased gross profit by $6,391,000.

Selling and Marketing Expenses
Selling and marketing expenses are summarized below (in thousands, except percentages):

December 31, 

2008 

2007 

Percent 
Change 

Percent of 
Net Sales 
2008 

Percent of
Net Sales
2007

Three months ended 
Year ended 

$  32,433 
130,764 

$  35,683 
121,996 

(9.1) 
7.2 

 13.9 
 13.4 

15.3
14.1

Selling and marketing expenses decreased in the fourth quarter due to a cost reduction 
program consisting primarily of headcount reductions implemented during the second 
half of 2008 in response to the current difficult business environment. Offsetting that, 
in part, were changes related to the ESG acquisitions, which increased selling and 
marketing expenses by $2,436,000 during the fourth quarter and $12,528,000 for the full 
year of 2008. 

Research and Development Costs
The development of new products and enhancement of existing products are important 
to Zebra’s business and growth prospects. To maintain and build our product pipeline, 
we made investments in research and development, summarized below (in thousands, 
except percentages):

December 31, 

2008 

2007 

Percent 
Change 

Percent of 
Net Sales 
2008 

Percent of
Net Sales
2007

Three months ended 
Year ended 

$20,653 
85,120 

$15,642 
57,600 

32.0 
47.8 

8.9 
8.7 

6.7
6.6

quarterly product development expenses fluctuate widely depending on the status of 
ongoing projects. We are committed to a long-term strategy of significant investment 
in product development. Changes in research and development costs, compared to the 
same periods in 2007, are due to the following (in thousands):

Payroll and benefit costs 

Professional services expenses 

Project expenses 

Office services costs 

Other changes 

   Total increases 

Three Months Ended 
December 31, 2008 

Year Ended
December 31, 2008

$4,029 

$17,867

748 

(214) 

428 

20 

2,732

2,120

2,121

2,680

$5,011 

$27,520

The increases are primarily related to the ESG acquisitions, which increased research and 
development costs by $3,774,000 during the fourth quarter and $18,833,000 for the full 
year of 2008.

14

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
General and Administrative Expenses
General and administrative expenses are summarized in the table below (in thousands, 
except percentages):

integration costs were $3,359,000. See Note 22 of the Consolidated Financial Statements 
included in this Annual Report on Form 10-K for a more detailed discussion of the exit, 
restructuring and integration charges.

December 31, 

2008 

2007 

Percent 
Change 

Percent of 
Net Sales 
2008 

Percent of
Net Sales
2007

Three months ended 
Year ended 

$20,090 
87,885 

$21,855 
81,356 

(8.1) 
8.0 

8.6 
9.0 

9.4
9.4

Changes in general and administrative expenses, compared to the same periods in 2007, 
are due to the following (in thousands):

Three Months Ended 
December 31, 2008 

Year Ended
December 31, 2008

Payroll and benefit costs 

Information systems and communications costs 

Sales meeting expenses 

depreciation expenses 

Other changes 

   Total (decreases) increases 

$(2,186) 

49 

— 

687 

(315) 

$(1,765) 

$  (375)

1,065

2,228

2,343

1,268

$6,529

General and administrative expenses decreased in the fourth quarter due to a cost 
reduction program consisting primarily of headcount reductions implemented during the 
second half of 2008 in response to the current difficult business environment. Offsetting 
that, in part, were changes related to the ESG acquisitions, which increased general and 
administrative expenses by $1,134,000 during the fourth quarter and $6,640,000 for the 
full year of 2008.

Amortization of Intangible Assets
Amortization of intangible assets increased $7,447,000 during 2008 due to our acquisitions 
of Navis, LLC in december 2007 and Multispectral Solutions, Inc., in April 2008. See Note 5 
of the Consolidated Financial Statements included in this Annual Report on Form 10-K for 
a more detailed discussion of the recent acquisitions.

Asset impairment charges
during the fourth quarter, Zebra recorded asset impairment charges in the amount of 
$157,600,000.  These charges related to the write-down of assets related to our recent 
ESG acquisitions and intellectual property because of changes in valuations as a 
result of the current economic conditions and the business outlook. See Note 13 of the 
Consolidated Financial Statements included in this Annual Report on Form 10-K for a 
more detailed discussion of the asset impairment charges.

Exit, restructuring and integration charges
For the fourth quarter of 2008, Zebra recorded exit costs in the amount of $3,514,000 
related to the transfer of our printer manufacturing to a third-party manufacturer and the 
closure of our Warwick, Rhode Island supplies manufacturing facility. We also recorded 
restructuring charges in the amount of $2,653,000 related to various organization 
changes we made in december 2008 in order to reduce costs. Integration costs related to 
the combination of our most recent acquisitions to form the Enterprise Solutions Group 
and were $1,624,000 for the fourth quarter. For the year, exit costs were $13,997,000 and 

15

Operating Income (Loss)
Operating income (loss) is summarized in the following table (in thousands, except 
percentages):

December 31, 

2008 

2007 

Percent 
Change 

Percent of 
Net Sales 
2008 

Percent of
Net Sales
2007

Three months ended 
Year ended 

$(132,349) 
(15,346) 

$  36,862 
143,185 

NM 
NM 

 (56.9) 
(1.6) 

15.8
16.5

The operating loss for 2008 is the result of the impairment charges we recorded in the 
fourth quarter, which totaled $157,600,000. See Note 13 of the Consolidated Financial 
Statements included in this Annual Report on Form 10-K for a more detailed discussion of 
the asset impairment charges. Also significantly contributing to the operating loss in 2008 
were exit, restructuring and integrations costs of $20,009,000, offset by the WhereNet 
litigation/claim settlement of $5,302,000. See Note 22 for further information related to 
the exit, restructuring and integration costs and Note 5 for further information related to 
the litigation/claim settlement.

Non-operating Income and Expenses
Zebra’s non-operating income and expense items are summarized in the following table 
(in thousands, except percentages):

Investment income 

Foreign exchange gains 

Other, net 

Three Months Ended  
December 31, 

Year Ended
December 31,

2008 

$1,295 

2,640 

(277) 

2007 

$8,545 

553 

231 

2008 

$1,281 

3,518 

(1,366) 

2007

$23,966

523

(299)

    Total other income 

$3,658 

$9,329 

$3,433 

$24,190

Rate of Return Analysis: 

Average cash and marketable
   securities balances 

$235,871 

$375,269 

$253,033 

$420,184  

Annualized rate of return 

2.2% 

9.1% 

0.5% 

5.7%

Cash and marketable securities balances and resulting investment income for 2008 have 
decreased substantially compared to 2007 as a result of payments for recent acquisitions 
and for the repurchase of Zebra Class A common stock. during the third quarter of 2008, 
Zebra recorded losses on an auction rate security in the amount of $4,374,000 and on 
a long-term equity investment which was included in other assets in the amount of 
$2,897,000. See Note 3 to the Consolidated Financial Statements for further discussion 
of the valuation of the auction rate securities. Excluding these write-downs, Zebra’s 
annualized rate of return would have been 3.4% for 2008. 

during 2007, we liquidated all of our interests in our partnership holdings. As a result of 
these liquidations, we recorded investment income of $9,246,000 related to gains on the 
liquidations of the partnerships during 2007, $4,369,000 of which was recognized in the 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
fourth quarter. Excluding these gains, Zebra’s 2007 annualized rate of return would have 
been 4.5% for the fourth quarter and 3.5% for the year.

Income Taxes
The effective income tax rate for the fourth quarter was 8.8% compared with 33.3% for 
the same quarter last year. For the full year of 2008, the effective income tax rate was not 
meaningful because a substantial portion of the impairment charges were not deductible 
for income tax purposes. The fourth quarter effective income tax rate was also affected 
by the impairment charges. For 2007, the effective income tax rate was 34.2%.

Net Income (Loss) 
Zebra’s net income (loss) is summarized below (in thousands, except per share amounts):

Three Months Ended  
December 31, 

Year Ended
December 31,

2008 

2007 

2008 

2007

Net income (loss) 

$ (117,361) 

$ 30,803 

$ (38,421) 

$ 110,113

diluted earnings (loss)  
   per share 

$ 

(1.88) 

$  0.45 

$ 

(0.60) 

$ 

1.60

The net loss for 2008 is the result of pre-tax impairment charges of $157,600,000 that we 
recorded in the fourth quarter. See Note 13 of the Consolidated Financial Statements 
included in this Annual Report on Form 10-K for a more detailed discussion of the asset 
impairment charges. Also significantly contributing to the net loss in 2008 were exit, 
restructuring and integration costs of $20,009,000, offset by the WhereNet litigation/
claim settlement of $5,302,000. See Note 22 for further information related to the exit, 
restructuring and integration costs and Note 5 for further information related to the 
litigation/claim settlement.

Business Groups

Specialty Printing Group (in thousands, except percentages)

Three Months Ended 
December 31, 

Percent 
2007  Change 

  Percent of  Percent of
Net Sales  Net Sales
2007

2008 

2008 

Net sales 

Cost of sales 

   Gross profit 

Operating expenses 

$210,494 

$217,229 

113,187 

111,889 

97,307 

105,340 

66,781 

51,599 

   Operating income 

$  30,526 

$  53,741 

(3.1) 

1.2 

(7.6) 

29.4 

(43.2) 

100.0 

100.0

53.8 

46.2 

31.7 

14.5 

51.5

48.5

23.8

24.7

Year Ended 
December 31, 

2008 

Percent 
2007  Change 

  Percent of  Percent of
Net Sales  Net Sales
2007

2008 

Net sales 

Cost of sales 

   Gross profit 

$882,459 

$833,034 

454,337 

430,782 

428,122 

402,252 

Operating expenses 

221,934 

188,661 

   Operating income 

$206,188 

$213,591 

5.9 

5.5 

6.4 

17.6 

(3.5) 

100.0 

100.0

51.5 

48.5 

25.1 

23.4 

51.7

48.3

22.6

25.7

Net sales in our Specialty Printing Group (SPG) decreased 3.1% during the fourth 
quarter of 2008 compared with the fourth quarter of 2007. Year-over-year sales growth 
in our Latin America, Asia Pacific and North America regions offset sales weakness in 
EMEA related to more difficult general economic conditions in the territory. New printer 
products (defined as printers released within 18 months prior to the end of the applicable 
fiscal period) as a percent of total printer product sales were as follows:

Three months ended 
Year ended 

December 31,

2008 

18.6 
19.1 

2007

16.6
11.1

The diversity of our business across verticals and channels benefited us during the fourth 
quarter, compared to the fourth quarter of 2007. SPG had its strongest quarter of the year 
with key accounts, which offset lower demand in the channel. In addition to shipments 
to retailers and small package delivery, we also experienced strong sales into healthcare, 
government and mobile workforce. 

Our international sales are denominated in multiple currencies, primarily the dollar, 
pound and euro. This directly causes our reported sales to be subject to fluctuations 
based on changes in currency rates. To partially protect Zebra against these currency rate 
fluctuations, we hedge a portion of the anticipated euro-denominated sales. We estimate 
that foreign exchange movements of the euro and the pound versus the dollar had a 
negative impact of $6,540,000 on sales, net of the hedging activities, during the fourth 
quarter of 2008. For the full year, there was a net positive impact of the currency rate 
fluctuations and hedging activities of $5,586,000. See Note 16 to the Consolidated Financial 
Statements included in this report for a more detailed discussion of our hedging program.

Printer unit volumes and average selling price information is summarized below:

Total printers shipped 
Average selling price of printers shipped 

Total printers shipped 
Average selling price of printers shipped 

Three Months Ended  
December 31, 

2008 

249,902 
$538 

2007 

235,267 
$600 

Year Ended December 31, 

2008 

972,478 
$594 

2007 

919,909 
$581 

Percent
Change

6.2
(10.3)

Percent
Change

5.7
2.2

For 2008, unit volumes increased in our midrange and mobile printer lines while unit 
volumes decreased in the high-end tabletop and card printer lines compared to the 
comparable periods in 2007. during the fourth quarter of 2008, average unit selling prices 
decreased in all printer product lines in large part due to the decrease in euro and pound 
exchange rates.

Gross profit margin for SPG was affected by unfavorable changes in product mix and 
foreign exchange rates. Foreign currency movements, net of hedging activities, increased 
gross profit by $6,391,000 for the full year and decreased fourth quarter gross profit by 
$4,352,000. 

16

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating expense changes for SPG in 2008, compared to the same periods in 2007, are 
due to the following (in thousands): 

Three Months Ended 
December 31, 2008 

Year Ended
December 31, 2008

$(1,847) 

$  3,530

Payroll and benefit costs 

Trade show expenses 

Advertising and market development fund costs 

Professional services cost 

Information technology expenses 

Sales meeting expenses 

Stock based compensation expenses 

Exit and restructuring costs 

Impairment charges 

Gain on sale of assets 

Facility relocation costs 

Other changes 

   Total increases 

(680) 

(744) 

578 

(646) 

— 

(970) 

6,005 

14,680 

— 

— 

(1,194) 

$15,182 

Enterprise Solutions Group (in thousands, except percentages)

Three Months Ended 
December 31, 

Percent 
2007  Change 

  Percent of  Percent of
Net Sales  Net Sales
2007

2008 

2008 

Net sales 

Cost of sales 

   Gross profit 

Operating expenses 

$   22,074 

$ 16,345 

8,492 

13,582 

163,208 

8,366 

7,959 

8,961 

   Operating loss 

$(149,626) 

$ (1,002) 

35.1 

1.3 

70.6 

NM 

NM 

100.0 

100.0

38.5 

61.5 

739.4 

(677.9) 

51.3

48.7

54.8

(6.1)

Year Ended 
December 31, 

2008 

Percent 
2007  Change 

  Percent of  Percent of
Net Sales  Net Sales
2007

2008 

Net sales 

Cost of sales 

   Gross profit 

Operating expenses 

$   94,241 

$ 35,245 

43,059 

51,183 

217,149 

20,379 

14,866 

26,121 

167.4 

111.3 

244.3 

NM 

NM 

100.0 

100.0

45.7 

54.3 

230.4 

(176.1) 

57.8

42.2

74.1

(31.9)

$33,273

   Operating loss 

$(165,966) 

$(11,255) 

(1,013)

1,637

1,890

(1,794)

1,508

(2,770)

16,489

14,680

1,347

1,092

(629)

The 2008 payroll and benefit cost increase includes approximately $550,000 for 
severance not related to the exit activities. Exit costs relate to the transfer of our printer 
manufacturing to a third-party manufacturer and the closure of our Warwick, Rhode Island 
supplies manufacturing facility. Restructuring costs relate to organization changes made 
in december 2008. See Note 22 to the Consolidated Financial Statements included in this 
Annual Report on Form 10-K for a more detailed discussion of the exit and restructuring 
costs.  Facility relocation costs relate to the move of our High Wycombe, UK facility into 
a new location. Impairment charges relate to the write-down of intellectual property 
because of changes in valuations related to current economic conditions and the business 
outlook. See Note 13 of the Consolidated Financial Statements included in this Annual 
Report on Form 10-K for a more detailed discussion of the asset impairment charges. 
Absent the exit and restructuring costs and impairment charges, the fourth quarter 
reductions in expenses reflect the cost reduction program initiated during the quarter.

during 2008, we completed a sale and leaseback transaction for our manufacturing 
facility located in Camarillo, California.  Zebra received net proceeds of $14,796,000 
against a net book value of $10,669,000. Of the $4,127,000 gain, $3,006,000 was deferred 
and will be applied against future rental payments, and $1,121,000 was recognized in 
general and administrative expenses.

during 2007 and 2008, Zebra acquired four companies which have been combined 
to make up our Enterprise Solutions Group (ESG). On January 25, 2007, we acquired 
WhereNet Corp., a provider of active radio frequency identification (RFId) based 
wireless solutions used to track and manage enterprise assets. On July 2, 2007, we 
acquired proveo AG, a provider of complete hardware and software systems for tracking 
motorized vehicles using global positioning systems (GPS). On december 14, 2007, 
we acquired Navis Holdings, LLC, a provider of software solutions to optimize the flow 
of goods through marine terminals and other operations managing cargo movement 
through ports and intermodal facilities. On April 1, 2008, we acquired Multispectral 
Solutions Inc., a global provider of ultra wideband (UWB) real-time locating systems and 
other UWB-based technology. Together, these companies give Zebra the ability to deliver 
more high-value applications that help our customers identify, track and manage assets, 
transactions and people.

Gross profit margin for ESG in 2008 were significantly higher than in 2007 due to the 
margins of the software business added in late 2007, as a result of the Navis acquisition, 
being significantly higher than the hardware business we had in 2007.

ESG results for the fourth quarter of 2008 reflect spending rates for all of the businesses 
acquired during 2007 and 2008 that comprise ESG. The operating expenses for ESG for 
all of 2008 are not comparable to the operating expenses for 2007 because the operating 
expenses for 2007 do not include the financial results for all of those businesses. 
ESG’s fourth quarter results also reflect a reduction in operating expenses during the 
second half of the year. These cost reduction efforts reduced ESG’s employee count 
by approximately 40. Operating expenses for the fourth quarter and the full year 
reflect a write-down of assets in the amount of $142,920,000 related to our recent ESG 
acquisitions and intellectual property because of changes in valuations as a result of the 
current economic conditions and the business outlook.

17

 
 
 
 
 
 
 
 
Increases in ESG operating expenses in 2008, compared to the same periods in 2007, are 
due to the following (in thousands):  

General operating expense increase  
   related to business acquired 

Stock based compensation expenses 

Amortization expense 

Acquired in process technology 

Acquisition integration expenses 

Impairment charges 

WhereNet escrow claim net settlement 

Other changes 

   Total increases 

Three Months Ended 
December 31, 2008 

Year Ended
December 31, 2008

$    7,379 

$  41,459

912 

1,408 

— 

1,624 

142,920 

— 

4 

$154,247 

3,152

7,316

(1,853)

3,359

142,920

(5,302)

(23)

$191,028

Ongoing strength in international territories, with notable growth in Europe, Middle East 
and Africa (EMEA) of 21.0% for the full year over 2006, helped drive overall sales growth 
in 2007. For 2007, sales growth benefited from a 12.4% unit volume increase spread 
broadly across our printer product lines, offset by a decline in average unit prices. Sales 
growth also benefited from strong growth in service and software sales, which is a result 
of our recent acquisitions. Favorable foreign exchange movements added 3.9 percentage 
points to consolidated growth and 11.0 percentage points to growth in EMEA for the 
fourth quarter. 

Printer unit volumes and average selling price information is summarized below:

Total printers shipped 
Average selling price of printers shipped 

919,909 
$581 

818,413 
$598 

12.4
(2.8)

Year Ended December 31, 
2006 

2007 

Percent
Change

See Note 5 of the Notes to the Consolidated Financial Statements for further information 
related to the WhereNet escrow claim net settlement, Note 23 for further information 
related to acquisition integration costs, and Note 13 for further information related to the 
impairment charges. 

For all of 2007, printer unit volumes for nearly all printer categories increased, with notable 
strength in mid-range, mobile and desktop printers. For the full year, lower average selling 
prices across the full line of printers in addition to a mix shift toward lower priced products 
resulted in a 2.8% decrease in the average selling price of printers shipped. 

Comparison of Years Ended December 31, 2007 and 2006

Net sales
Net sales by product category, related percent changes and percent of total net sales for 
2007 and 2006 were as follows (in thousands, except percentages):

Product Category 

2007 

2006  Change 

Year Ended 
December 31, 

  Percent of  Percent of
Percent  Total Sales  Total Sales
2006

2007 

Gross Profit
Gross profit information is summarized below (in thousands except percentages):

For the Year Ended 

december 31, 2007 
december 31, 2006 
     Percent Change 

Gross Profit 

            Percent of
Net Sales

$417,118 
358,420 
16.4

48.0
47.2

Hardware 

Supplies 

Service and software 

Shipping and handling 

$660,034 

$578,002 

161,678 

150,709 

42,801 

6,826 

25,664 

6,022 

Cash flow hedging activities 

(3,060) 

(873) 

   Total net sales 

$868,279 

$759,524 

14.2 

7.3 

66.8 

13.4 

NM 

14.3 

76.1 

18.6 

4.9 

0.8 

(0.4) 

100.0 

76.1

19.8

3.4

0.8

(0.1)

100.0

Net sales to customers by geographic region, related percent changes, and percent of 
total net sales for 2007 and 2006 were as follows (in thousands, except percentages):

The improvement in gross profit margin for 2007 was due to favorable foreign exchange 
movements and lower variances offset by an unfavorable product mix change.

Selling and Marketing Expenses
Selling and marketing expenses are summarized below (in thousands, except percentages):

For the Year Ended 

december 31, 2007 
december 31, 2006 
     Percent Change 

Selling and 
Marketing Expenses 

$121,996 
96,788 
26.0 

Percent of
Net Sales

14.1
12.7

Geographic Region 

2007 

2006  Change 

Year Ended 
December 31, 

  Percent of  Percent of
Percent  Total Sales  Total Sales
2006

2007 

Europe, Middle East and Africa  $320,225 

$264,711 

Latin America 

Asia-Pacific 

   Total International 

North America 

   Total sales 

60,090 

71,871 

53,619 

61,374 

452,186 

379,704 

416,093 

379,820 

$868,279 

$759,524 

21.0 

12.1 

17.1 

19.1 

9.6 

14.3 

36.9 

6.9 

8.3 

52.1 

47.9 

34.8

7.1

8.1

50.0

50.0

100.0 

100.0

Higher selling and marketing expenses in 2007 compared to 2006 were a result of 
increased payroll costs of $17,691,000, increased advertising and market development 
funding of $1,131,000, increased professional services of $472,000, and higher travel and 
entertainment expenses of $1,518,000. These increases were related, in part, to recent 
acquisitions, which increased selling and marketing expenses by $9,255,000 during 2007.

18

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Research and Development Costs
Research and development costs are summarized below (in thousands, except percentages):

Operating Income
Operating income is summarized in the following table (in thousands, except percentages):

For the Year Ended 

december 31, 2007 
december 31, 2006 
     Percent Change 

Research and 
Development Costs 

Percent of
Net Sales

$57,600 
48,959 
17.6

6.6
6.4

For the Year Ended 

december 31, 2007 
december 31, 2006 
     Percent Change 

Operating Income 

$143,185 
80,429 
78.0

Percent of
Net Sales

16.5
10.6

For 2007, research and development expenses increased as a result of increased payroll 
costs of $6,950,000 and higher professional services costs of $1,543,000. These increases 
were related, in part, to recent acquisitions, which increased research and development 
expenses by $7,387,000 during 2007. 

Non-operating Income and Expenses
Zebra’s non-operating income and expense items are summarized in the following table 
(in thousands):

                               Year Ended December 31,

General and Administrative Expenses
General and administrative expenses are summarized below (in thousands, except 
percentages):

For the Year Ended 

December 31, 2007 
december 31, 2006 
     Percent Change 

General and 
Administrative Expenses 

Percent of
Net Sales

$81,356 
62,656 
29.8 

9.4
8.2

For 2007, general and administrative expenses increased due to higher payroll costs of 
$12,911,000 and higher information systems expenses of $1,546,000. These increases 
were related, in part, to recent acquisitions, which increased general and administrative 
expenses by $2,138,000 during 2007.

Settlement and Licensing Agreement with Paxar Americas, Inc.
during the third quarter of 2006, Zebra paid $63,750,000 to settle all issues surrounding 
the litigation with Paxar Americas, Inc. Of this amount, $53,392,000 was included as 
operating expense. The remaining $10,358,000 was capitalized as an intangible asset 
related to future use of patents and other licenses and are being amortized over 4 to 7 
years resulting in an incremental charge of $456,000 per quarter. 

Insurance receivable reserve
during 2006, a Zebra reseller filed for bankruptcy protection in Austria. At the time of 
the filing, the reseller owed various Zebra subsidiaries a total of $12,065,000. The entire 
balance due to Zebra had been guaranteed by Condor Insurance, a Nevis-based insurance 
company through a United Kingdom insurance broker. during June 2006, Zebra initiated 
a suit in the U.K. courts to enforce the guarantee. However, during the fourth quarter, we 
discovered that the insurance company’s financial position was such that it was unable 
to pay the judgment awarded to us. We reviewed the situation and determined that a loss 
is probable, and, therefore, reserved 100% of the balance due, which was $12,543,000 at 
december 31, 2006. 

Investment income 

Foreign exchange gains (losses) 

Other, net 

    Total other income (expense) 

Rate of Return Analysis: 

Average cash and marketable
   securities balances 

Annualized rate of return 

2007 

$  23,966 

523 

(299) 

$  24,190 

2006

$  23,182

(635)

(1,334)

$  21,213

$420,184  

5.7% 

$551,714

4.2%

during 2007, we began liquidating all of our interests in our partnership holdings. As 
a result of these liquidations, we recorded investment income of $9,246,000 related to 
gains on the liquidations of the partnerships during 2007.

Income Taxes
The effective income tax rate for 2007 was 34.2% versus 31.5% for 2006. The increase 
in the effective tax rate is a result of the increased impact in 2006 of permanent tax 
differences, including tax-exempt interest income, on the effective income tax rate due 
to lower taxable income as a result of the Paxar settlement. In addition, we reduced tax 
reserves in 2006 totaling $1,189,000 related to the completion of various state tax audits 
and 2005 state income tax returns.

Income before Cumulative Effect of Accounting Change
Zebra’s income before cumulative effect of accounting change is summarized below (in 
thousands, except per share amounts):

Income before cumulative effect  
   of accounting change 
diluted earnings per share before  
   cumulative effect of accounting change 

Year Ended December 31,

2007 

2006

$110,113 

$    1.60 

$   69,627

$      0.98

19

 
 
 
 
 
 
 
 
 
 
 
Cumulative Effect of Accounting Change
during the first quarter of 2006, Zebra adopted SFAS No. 123(R), Share-Based Payment, 
using the modified retrospective approach. SFAS No. 123(R) requires entities to estimate 
the number of forfeitures expected to occur and record expense based upon the number 
of awards expected to vest. Prior to the adoption of SFAS No. 123(R), Zebra accounted 
for forfeitures as they occurred as permitted under previous accounting standards. The 
requirement to estimate forfeitures is classified as an accounting change, and SFAS 
No. 123(R) required a one-time adjustment in the period of adoption. The one-time 
adjustment (cumulative effect of accounting change) related to the change in estimating 
forfeitures increased income by $1,319,000, net of applicable taxes.

Net Income
Zebra’s net income is summarized below (in thousands, except per share amounts):

Net income 
diluted earnings per share 

Year Ended December 31,

2007 

$110,113 
$    1.60 

2006

$   70,946
$       1.00

Critical Accounting Policies and Estimates
Management prepared the consolidated financial statements of Zebra Technologies 
Corporation under accounting principles generally accepted in the United States of 
America. These principles require the use of estimates, judgments and assumptions. We 
believe that the estimates, judgments and assumptions we used are reasonable, based 
upon the information available. 

Our estimates and assumptions affect the reported amounts in our financial statements. 
The following accounting policies comprise those that we believe are the most critical in 
understanding and evaluating Zebra’s reported financial results.

Revenue Recognition
Product revenue is recognized once four criteria are met: (1) we have persuasive evidence 
that an arrangement exits; (2) delivery has occurred and title has passed to the customer, 
which happens at the point of shipment provided that no significant obligations remain; 
(3) the price is fixed and determinable; and (4) collectibility is reasonably assured. Other 
items that affect our revenue recognition include:

Customer Returns
Customers have the right to return products that do not function properly within 
a limited time after delivery. We monitor and track product returns and record a 
provision for the estimated future returns based on historical experience and any 
notification received of pending returns. Returns have historically been within 
expectations and the provisions established, but Zebra cannot guarantee that it will 
continue to experience return rates consistent with historical patterns. Historically, 
our product returns have not been significant. However, if a significant issue should 
arise, it could have a material impact on our financial statements. 

Growth Rebates
Some of our channel program partners are offered incentive rebates based on the 
attainment of specific growth targets related to products they purchase from us over 
a quarter or year. These rebates are recorded as a reduction to revenue. Each quarter, 
we estimate the amount of outstanding volume rebates and establish a reserve for 
them based on shipment history. Historically, actual volume rebates have been in line 
with our estimates.

Price Protection
Some of our customers are offered price protection by Zebra as an incentive to carry 
inventory of our product. These price protection plans provide that if we lower prices, 
we will credit them for the price decrease on inventory they hold. We estimate future 
payments under price protection programs quarterly and establish a reserve, which is 
charged against revenue. Our customers typically carry limited amounts of inventory, 
and Zebra infrequently lowers prices on current products. As a result, the amounts 
paid under theses plans have been minimal. 

Software Revenue
We sell four types of software and record revenue as follows:

•	 	Our	Enterprise	Solutions	Group	has fixed fee software implementation projects, 
for which we use the percentage of completion method for revenue recognition. 
Under this method of accounting, we recognize revenue based on the ratio of 
costs incurred to total estimated costs. If increases in projected costs-to-complete 
are sufficient to create a loss contract, the entire estimated loss is charged to 
operations in the period the loss first becomes known.

•	 	Our	printers	contain	embedded firmware, which is part of the hardware purchase. 
We consider the sale of this firmware to be incidental to the sale of the printer and 
do not attribute any revenue to it.

•	 	We	sell	a	limited	amount	of	prepackaged, or off-the-shelf, software for the creation 
of bar code labels using our printers. There is no customization required to use this 
software, and we have no post-shipment obligations on the software. Revenue is 
recognized at the time this prepackaged software is shipped.

•	 	We	sometimes	provide	custom software as part of a printer installation project. 

We bill custom software development services separate from the related hardware. 
Revenue related to custom software is recognized once the custom software 
development services have been completed and accepted by the customer.

•				We	recognize	license	revenue	under	Statement	of	Position	No.	97-2,	“Software	
Revenue Recognition” (“SOP 97-2”), as amended by Statement of Position No. 
98-9, “Software Revenue Recognition, With Respect to Certain Transactions” 
(“SOP 98-9”), when (1) a signed contract is obtained; (2) delivery of the product has 
occurred; (3) the license fee is fixed or determinable; and (4) collection is probable.

Maintenance and Support Agreements
We enter into post-contract maintenance and support agreements. Revenues are 
recognized ratably over the service period and the cost of providing these services is 
expensed as incurred.

20

 
 
Shipping and Handling
We charge our customers for shipping and handling services based upon our internal 
price list for these items. The amounts billed to customers are recorded as revenue 
when the product ships. Any costs incurred related to these services are included in 
cost of sales.

Zebra enters into sales transactions that include more than one product type. This 
bundle of products might include printers, current or future supplies, and services. 
When this type of transaction occurs, we allocate the purchase price to each product 
type based on the fair value of the individual products determined by vendor specific 
objective evidence. The revenue for each individual product is then recognized when the 
recognition criteria for that product is fully met.

Investments and Marketable Securities 
Investments and marketable securities at december 31, 2008, consisted of the following:

U.S. government securities
State and municipal bonds
Corporate bonds

22.5%
76.1%
1.4%

We classify our debt and marketable equity securities in one of three categories: trading, 
available-for-sale or held-to-maturity. Trading securities are bought and held principally 
for the purpose of selling them in the near term. Held-to-maturity securities are those 
debt securities that Zebra has the ability and intent to hold until maturity. All securities 
not included in trading or held-to-maturity are classified as available-for-sale.

Trading and available-for-sale securities are recorded at fair value. Held-to-maturity 
securities are recorded at amortized cost, adjusted for the amortization or accretion of 
discounts or premiums. Unrealized holding gains and losses on trading securities are 
included in earnings. Unrealized holding gains and losses, net of the related tax effect, on 
available-for-sale securities are excluded from earnings and are reported as a separate 
component of stockholders’ equity until realized. As of december 31, 2008, Zebra’s 
investments in marketable debt securities are classified as available-for-sale. In addition, 
as of december 31, 2008, all of our investments in marketable debt securities with 
maturities greater than one year are classified as long-term investments on the balance 
sheet due to our ability to hold them until maturity.

See Note 3 in the Notes to the Consolidated Financial Statements included in this Form 
10-K for the fair value discussion of auction rate security investment valuations. 

Accounts Receivable
We have standardized credit granting and review policies and procedures for all customer 
accounts, including:

•	 Credit	reviews	of	all	new	customer	accounts,

•	 Ongoing	credit	evaluations	of	current	customers,

•	 Credit	limits	and	payment	terms	based	on	available	credit	information,

•	 	Adjustments	to	credit	limits	based	upon	payment	history	and	the	customer’s	current	

credit worthiness, 

21

•	 	An	active	collection	effort	by	regional	credit	functions,	reporting	directly	to	the	

corporate financial officers, and

•	 Credit	insurance	on	the	majority	of	our	international	revenues.

We reserve for estimated credit losses based upon historical experience and specific 
customer collection issues. Over the last three years, accounts receivable reserves 
varied from 0.6% to 3.3% of total accounts receivable. Accounts receivable reserves 
as of december 31, 2008, were $2,734,000, or 1.8% of the balance due. We feel this 
reserve level is appropriate considering the quality of the portfolio as of december 31, 
2008. While credit losses have historically been within expectations and the provisions 
established, we cannot guarantee that our credit loss experience will continue to be 
consistent with historical experience. 

Inventories
We value our inventories at the lower of the actual cost to purchase or manufacture using 
the first-in, first-out (FIFO) method, or the current estimated market value. We review 
inventory quantities on hand and record a provision for excess and obsolete inventory 
based on forecasts of product demand and production requirements for the subsequent 
twelve months. 

Over the last three years, our inventory reserves have ranged from 5.9% to 14.2% of 
gross inventory. As of december 31, 2008, inventory reserves were $7,172,000, or 6.7% of 
gross inventory. We feel this reserve level is appropriate considering the quantities and 
quality of the inventories as of december 31, 2008.

Valuation of Long-Lived and Intangible Assets and Goodwill
We test the impairment of goodwill each year or whenever events or changes in 
circumstances indicate that the carrying value may not be recoverable. We completed our 
annual assessment during June 2008 and determined that our goodwill was not impaired 
as of the end of May 2008.

Goodwill of a reporting unit should be tested for impairment between annual tests if 
an event occurs or circumstances change that would more likely than not reduce the 
fair value of a reporting unit below its carrying amount. Examples of such events or 
circumstances include: 

•	 Significant	adverse	change	in	legal	factors	or	in	the	business	climate,
•	 Adverse	action	or	assessment	by	a	regulator,
•	 Unanticipated	competition,
•	 Loss	of	key	personnel,
•	 More-likely-than-not	expectation	that	a	reporting	unit	or	a	significant	portion	of	a	

reporting unit will be sold or otherwise disposed of,

•	 Testing	for	recoverability	under	SFAS	No.	144,	Accounting for the Impairment or 
Disposal of Long-Lived Assets, of a significant asset group within a reporting unit,
•	 Recognition	of	a	goodwill	impairment	loss	in	the	financial	statement	of	a	subsidiary	

that is a component of a reporting unit, or

•	 Allocation	of	a	portion	of	goodwill	to	a	business	to	be	disposed	of.

 
 
	
	
	
	
	
	
due to the deterioration of the economy and a significant reduction in the price of our stock, 
we performed an interim test of our goodwill in the fourth quarter of 2008 and determined 
that the goodwill associated with our ESG segment was impaired. See Note 13 of the 
Consolidated Financial Statements for further discussion of this impairment charge.

We evaluate the impairment of identifiable intangibles and other long-lived assets 
whenever events or changes in circumstances indicate that the carrying value may not be 
recoverable. Factors considered that may trigger an impairment review consist of: 

Zebra concluded U.S. federal income tax audits for tax years 2005 and 2006, during 2008. 
The 2007 tax year is open to audit. As a result of the concluded audits, additional income 
tax expense in the amount of $758,949 was incurred. In addition, interest expense in the 
amount of $146,937, net of tax benefits, was incurred. These amounts are included as 
part of current year income tax expense. The tax years 2004 through 2007 remain open to 
examination by various state taxing jurisdictions. Tax authorities in the United Kingdom 
have completed income tax audits through tax years ending december 31, 2006.

•	 Significant	underperformance	relative	to	expected	historical	or	projected	future	

operating results, 

•	 Significant	changes	in	the	manner	of	use	of	the	acquired	assets	or	the	strategy	for	

the overall business, 

•	 Significant	negative	industry	or	economic	trends,
•	 Significant	decline	in	Zebra’s	stock	price	for	a	sustained	period,	and
•	 Significant	decline	in	market	capitalization	relative	to	net	book	value.	

If we believe that one or more of the above indicators of impairment have occurred 
and the undiscounted cash flow test has failed in the case of amortizable assets, we 
measure impairment based on projected discounted cash flows using a discount rate that 
incorporates the risk inherent in the cash flows. 

during the fourth quarter of 2008, we determined that certain impairment indicators 
existed related to identified intangible assets in both our SPG and ESG businesses and 
conducted a special impairment test of intangibles. This test resulted in an impairment 
charge during the fourth quarter of 2008. See Note 13 of the Consolidated Financial 
Statements for further discussion of this impairment charge.

Net intangible assets, long-lived assets and goodwill amounted to $293,078,000 as of 
december 31, 2008. 

Income Taxes
On January 1, 2007, we adopted Financial Accounting Standards Board (FASB) 
Interpretation (FIN) No. 48, Accounting for Uncertainty in Income Taxes - an interpretation of 
FASB Statement No. 109. According to FIN No. 48, we identified, evaluated, and measured 
the amount of income tax benefits to be recognized for all of our income tax positions. 
during 2008, we recognized an increase of approximately $4,000,000 in the liability for 
unrecognized tax benefits related to a recent Zebra acquisition. A reconciliation of the 
beginning and ending amount of unrecognized tax benefits is as follows (in thousands):

Balance at January 1, 2008 

Additions based on tax positions related to the current year 

Balance at december 31, 2008 

$       —

4,000

$ 4,000

Zebra’s continuing practice is to recognize interest and penalties related to income tax 
matters as part of income tax expense.

Contingencies
We record estimated liabilities related to contingencies based on our estimates of 
the probable outcomes. quarterly, we assess the potential liability related to pending 
litigation, tax audits and other contingencies and confirm or revise estimates and 
reserves as appropriate. 

Stock-Based Compensation
As of december 31, 2008, Zebra had a general stock-based compensation plan and a 
stock purchase plan under which our stock was available for future grants and sales. 
We account for these plans in accordance with SFAS No. 123(R), Share-Based Payment. 
Zebra recognizes compensation costs over the vesting period of 1 month to 5 years. See 
Notes 2 and 4 to the Consolidated Financial Statements included in the Form 10-K for 
further information.

Liquidity and Capital Resources
As of december 31, 2008, Zebra had $224,886,000 in cash, restricted cash, and 
investments and marketable securities, compared with $281,179,000 at december 31, 
2007. The impact of foreign currency was a significant factor in our cash flow changes 
in 2008. The pound exchange rate decreased from 2.00 at december 31, 2007 to 1.45 at 
december 31, 2008. Additional factors affecting these balances during 2008 include (note 
that changes discussed below include the impact of foreign currency):

•	 Operations	provided	a	net	cash	increase	of	$138,282,000	primarily	from	net	income	

after adding back non-cash items. 

•	 Accounts	receivable	increased	$21,891,000	with	$19,227,000	of	the	increase	resulting	
from the impact of foreign currency. days sales outstanding increased to 60 at the 
end of 2008 from 59 at the end of 2007.

•	 Inventories	increased	$26,222,000	as	a	result	of	our	printer	manufacturing	being	

transferred to a third-party manufacturer. Of this increase, $11,460,000 resulted from 
the impact of foreign currency.

•	 Accounts	payable	decreased	by	$17,891,000	after	the	foreign	currency	impact	of	

$22,533,000.

•	 Deferred	revenue	increased	$11,281,000	as	a	result	of	acquiring	more	long-term	

contracts in our ESG business.

•	 Taxes	payable	decreased	$1,002,000	due	to	the	timing	of	tax	payments	made	in	2008.	

•	 Purchases	of	property	and	equipment	totaled	$40,889,000.

•	 Proceeds	from	the	sale	of	our	Camarillo	facility	were	$14,796,000.

22

•	 Purchase	of	Multispectral	Solutions	Inc.,	totaled	$18,366,000,	and	an	increase	to	the	

purchase price of Navis, LLC, was $222,000.

•	 Intangibles	increased	$1,384,000	due	to	payments	for	licenses	to	use	patents.

•	 Net	sales	of	investments	totaled	$67,499,000.

•	 Purchases	of	treasury	shares	totaled	$157,582,000.	Zebra	made	open	market	

repurchases of our shares under authorizations of the Board of directors announced 
August 1, 2007, February 25, 2008, and October 27, 2008. 

•	 Stock	option	exercises	and	purchases	under	the	stock	purchase	plan	contributed	

$7,145,000.

In February 2008, we announced that printer manufacturing is being transferred to a 
third-party manufacturer. This transition is expected to be completed by the end of 2009. 
See Note 22 to our Consolidated Financial Statements in this Annual Report on Form 10-K 
for further discussion.

Contractual Obligations
Zebra’s contractual obligations as of december 31, 2008 were (in thousands):

Payments due by period

  Less than 
1 year 

Total 

1-3 years 

3-5 years 

  More than
5 years

Operating lease obligations  $  48,463 

$12,023 

$18,074 

$13,420 

$4,946

deferred compensation  
   liability 

3,323 

— 

— 

deferred revenue 

24,948 

18,366 

6,582 

Purchase obligations 

66,904 

66,904 

— 

— 

— 

— 

3,323

—

—

    Total 

$143,638 

$97,293 

$24,656 

$13,420 

$8,269

Purchase obligations are for purchases made in the normal course of business to meet 
operational requirements, primarily raw materials. 

On August 14, 2008, Zebra entered into a revolving credit agreement for a five-year $100 
million revolving credit facility. The loans under this credit agreement will be available 
for general corporate purposes of Zebra and its subsidiaries in the ordinary course of 
business and other purposes permitted by the agreement. We have not yet drawn any 
funds under this credit agreement.

Management believes that existing capital resources and funds generated from 
operations are sufficient to finance anticipated capital requirements. 

Recently Issued Accounting Pronouncements
In december 2007, the FASB issued SFAS No. 141(R), Business Combinations, to create 
greater consistency in the accounting and financial reporting of business combinations. 
SFAS No. 141(R) establishes principles and requirements for how the acquirer in a 
business combination (i) recognizes and measures in its financial statements the 
identifiable assets acquired, the liabilities assumed, and any non-controlling interest, (ii) 
recognizes and measures the goodwill acquired in the business combination or a gain 
from a bargain purchase, and (iii) determines what information to disclose to enable 
users of the financial statements to evaluate the nature and financial effects of the 
business combination. This statement applies to fiscal years beginning after december 
15, 2008 and will generally affect acquisitions going forward.

In March 2008, the FASB issued SFAS No. 161, Disclosures about Derivative Instruments and 
Hedging Activities – an amendment of FASB Statement No. 133. This Statement requires 
enhanced disclosures about an entity’s derivative and hedging activities and thereby 
improves the transparency of financial reporting. This Statement is effective for financial 
statements issued for fiscal years and interim periods beginning after November 15, 2008, 
with early application encouraged. This Statement encourages, but does not require, 
comparative disclosures for earlier periods at initial adoption. Zebra does not believe this 
standard will have a material impact upon our consolidated financial statements.

In April 2008, the FASB issued Financial Staff Position FAS 142-3, Determination of 
the Useful Life of Intangible Assets. This position amends the factors that should be 
considered in developing renewal or extension assumptions used to determine useful 
life of a recognized intangible asset under FASB Statement No. 142, Goodwill and Other 
Intangible Assets. The position intends to improve the consistency between useful life 
of a recognized intangible asset under FASB 142 and the period of expected cash flows 
used to measure the fair value of the asset under SFAS No. 141(R), and other GAAP.  
This Statement is effective for financial statements issued for fiscal years and interim 
periods beginning after december 15, 2008.  Early adoption is prohibited. We have not yet 
determined the effect this standard will have on our consolidated financial statements.

In May 2008, the FASB issued SFAS No. 162, The Hierarchy of Generally Accepted 
Accounting Principles. This statement identifies the sources of accounting principles and 
the framework for selecting the principles used in the preparation of financial statements 
of nongovernmental entities that are presented in conformity with GAAP in the United 
States.  Any effect of applying the provisions of this Statement shall be reported as a 
change in accounting principle in accordance with SFAS No. 154, Accounting for Changes 
and Error Corrections. We have not yet determined the effect this standard will have on 
our consolidated financial statements.

23

 
 
 
 
 
 
 
 
In June 2008, the FASB issued FSP No. EITF 03-6-1, Determining Whether Instruments 
Granted in Share-based Payment Transactions Are Participating Securities, (FSP EITF 
03-6-1). FSP EITF 03-6-1 states that unvested share-based payment awards that contain 
nonforfeitable rights to dividends or dividend equivalents (whether paid or unpaid) are 
participating securities and shall be included in the computation of earnings per share 
pursuant to the two class method. FSP EITF 03-6-1 becomes effective on January 1, 
2009. We have not yet determined the effect this standard will have on our consolidated 
financial statements.

Foreign Exchange Risk
We conduct business in approximately 100 countries throughout the world and, 
therefore, are exposed to risk based on movements in foreign exchange rates. We 
generally invoice customers in their local currency and have a resulting foreign currency 
denominated revenue transaction and accounts receivable. We also purchase certain raw 
materials and other items in foreign currencies.  We manage these risks using derivative 
financial instruments. See Note 16 of the Notes to the Consolidated Financial Statements 
included in this form 10-K for further discussions of hedging activities.

Item 7A.   Quantitative and Qualitative Disclosures About Market Risk

Interest Rate Risk
Zebra is exposed to the impact of changes in interest rates because of our large 
investment portfolio. As stated in our written investment policy, the investment portfolio 
is viewed as a strategic resource that will be managed to achieve above market rates of 
return in exchange for accepting a prudent amount of incremental risk, which includes 
the risk of interest rate movements. Risk tolerance is constrained by an overriding 
objective to preserve capital across each quarterly reporting cycle.

Zebra mitigates interest rate risk with an investment policy that requires the use 
of outside professional investment managers, investment liquidity, and broad 
diversification across investment strategies, and which limits the types of investments 
that may be made. Moreover, the policy requires due diligence of each investment 
manager both before employment and on an ongoing basis. 

The following table sets forth the impact of a one-percentage point movement in interest 
rates on the value of Zebra’s investment portfolio (in thousands, except per share data). 

Interest rate sensitive instruments     

+1   percentage point movement 
Effect on Pretax Income 
Effect on diluted EPS (after tax) 

-1    percentage point movement 
Effect on Pretax Income 
Effect on diluted EPS (after tax) 

As of December 31,
2007

2008 

$ (1,894) 
$  (0.02) 

$ (3,206)
$  (0.03)

$ 1,894 
$  0.02 

$  3,206
$  0.03

Because these securities are classified as available-for-sale under SFAS No. 115, 
Accounting for Certain Investments in Debt and Equity Securities, the impact of a one-
percentage point movement in interest rates occurs over an extended period of time as 
investments are sold and the funds are subsequently reinvested.

The following table sets forth the impact of a ten percent movement in the dollar/pound 
and dollar/euro rates measured as if Zebra did not engage in the selective hedging 
practices described above and in Note 16. It is based on the dollar/euro and dollar/pound 
exchange rates and euro and pound denominated assets and liabilities (in thousands, 
except per share data).

Foreign exchange     

dollar/pound 

Effect on Pretax Income 
Effect on diluted EPS (after tax) 

dollar/euro 

Effect on Pretax Income 
Effect on diluted EPS (after tax) 

Euro/pound 

Effect on Pretax Income 
Effect on diluted EPS (after tax) 

As of December 31,
2007
2008 

$ 1,620 
$  0.02 

$  579 
$  0.01 

$ 4,469 
$  0.05 

$  599
$  0.01

$ 2,195
$  0.02

$ 3,073
$  0.03

Equity Price Risk
Zebra currently employs two investment managers. These investment funds use a variety 
of investment strategies, some of which involve the use of equity securities. Zebra utilizes 
a Value-at-Risk (VaR) model to determine the maximum potential one-day loss in the fair 
value of its interest rate, foreign exchange and equity price sensitive instruments. 

The following table sets forth the impact of a ten percent change in the value of all equity 
positions held by Zebra’s investment managers (in thousands, per share data). 

Equity price sensitive instruments     

+10 percent movement 

   Effect on Pretax Income 
   Effect on diluted EPS (after tax) 

-10  percent movement 

   Effect on Pretax Income 
   Effect on diluted EPS (after tax) 

As of December 31,
2007

2008 

$ 
25 
$  0.00 

$  1,170
$  0.01

$ 
(25) 
$  (0.00) 

$ (1,170)
$  (0.01)

24

 
 
 
 
 
 
    
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
   
 
 
From time to time, Zebra has taken direct equity positions in companies. These 
investments relate to potential acquisitions and other strategic business opportunities. 
To the extent that it has a direct investment in the equity securities of another company, 
Zebra is exposed to the risks associated with such investments. 

Item 8. Financial Statements and Supplementary Data

The financial statements and schedule of Zebra are annexed to this report as pages F-2 
through F-22. An index to such materials appears on page F-1. 

Item 9.  Changes in and Disagreements with Accountants on 

Accounting and Financial Disclosures 

Not applicable. 

Item 9A. Controls and Procedures

Evaluation of Disclosure Controls and Procedures
We conducted an evaluation of the effectiveness of the design and operation of our 
disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under 
the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) as of the end of 
the period covered by this Form 10-K. The controls evaluation was conducted under the 
supervision of our disclosure Committee, and with the participation of management, 
including our Chief Executive Officer and Chief Financial Officer. Based on that 
evaluation, our Chief Executive Office and Chief Financial Officer, have concluded that 
our disclosure controls and procedures were effective to provide reasonable assurance 
that (i) the information required to be disclosed by us in this Annual Report on Form 10-K 
was recorded, processed, summarized and reported within the time periods specified 
in the SEC’s rules and forms, and (ii) information required to be disclosed by us in our 
reports that we file or submit under the Exchange Act is accumulated and communicated 
to our management, including our principal executive and principal financial officers, or 
persons performing similar functions, as appropriate to allow timely decisions regarding 
required disclosure.

Management’s Report on Internal Control over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal 
control over financial reporting as defined in Rules 13a-15(f) and 15d-15(f) under the 
Exchange Act to provide reasonable assurance regarding the reliability of our financial 
reporting and the preparation of financial statements for external purposes in accordance 
with generally accepted accounting principles. Our management assessed the 
effectiveness of our internal control over financial reporting as of december 31, 2008. In 
making this assessment, our management used the criteria set forth by the Committee of 
Sponsoring Organizations of the Treadway Commission (“COSO”) in Internal Control-
Integrated Framework. Based on this assessment and those criteria, our management 
believes that, as of december 31, 2008, our internal control over financial reporting is 
effective. Our independent registered public accounting firm, Ernst & Young LLP, has 
issued an attestation report on Zebra’s internal control over financial reporting. That 
report is included on page 49 of this report on Form 10-K. 

Changes in Internal Control over Financial Reporting
In January 2008, Zebra began a program to update substantially all of its key financial 
systems over a three year period. The requirements for internal controls over financial 
reporting are a fundamental element of the design and implementation of these systems. 
As pieces of these systems are implemented, we conduct appropriate levels of testing 
and monitoring of the systems and update our internal controls over financial reporting 
with respect to the impacted areas. In 2008, we made additional changes to our controls 
and procedures as part of our ongoing monitoring of our controls. However, none 
of these changes has materially affected, or is reasonably likely to materially affect, 
and there were no other changes that materially affected, or are reasonably likely to 
materially affect, our internal control over financial reporting. 

Inherent Limitations on the Effectiveness of Controls
Our management, including our Chief Executive Officer and Chief Financial Officer, 
does not expect that our disclosure controls and procedures or our internal controls will 
prevent or detect all errors and all fraud. A control system, no matter how well conceived 
and operated, can provide only reasonable, not absolute, assurance that the objectives 
of the control system are met. Further, the design of a control system must reflect the 
fact that there are resource constraints, and the benefits of controls must be considered 
relative to their costs. Because of the inherent limitations in all control systems, no 
evaluation of controls can provide absolute assurance that misstatements due to error or 
fraud will not occur or that all control issues and instances of fraud, if any, within Zebra 
have been detected. 

These inherent limitations include the realities that judgments in decision-making can be 
faulty and that breakdowns can occur because of simple error or mistake. Controls can 
also be circumvented by the individual acts of some persons, by collusion of two or more 
people, or by management override of the controls. The design of any system of controls is 
based in part on certain assumptions about the likelihood of future events, and there can be 
no assurance that any design will succeed in achieving its stated goals under all potential 
future conditions. Projections of any evaluation of controls effectiveness to future periods 
are subject to risks. Over time, controls may become inadequate because of changes in 
conditions or deterioration in the degree of compliance with policies or procedures.

25

Report of Independent Registered Public Accounting Firm
On Internal Control over Financial Reporting

The Board of directors and Stockholders  
of Zebra Technologies Corporation:

We have audited Zebra Technologies Corporation’s internal control over financial 
reporting as of december 31, 2008, based on criteria established in Internal Control—
Integrated Framework issued by the Committee of Sponsoring Organizations of 
the Treadway Commission (the COSO criteria). Zebra Technologies Corporation’s 
management is responsible for maintaining effective internal control over financial 
reporting and for its assessment of the effectiveness of internal control over financial 
reporting included in the accompanying Management’s Report on Internal Control Over 
Financial Reporting. Our responsibility is to express an opinion on the company’s internal 
control over financial reporting based on our audit.  

We conducted our audit in accordance with the standards of the Public Company 
Accounting Oversight Board (United States).  Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether effective internal control 
over financial reporting was maintained in all material respects.  Our audit included 
obtaining an understanding of internal control over financial reporting, assessing the 
risk that a material weakness exists, testing and evaluating the design and operating 
effectiveness of internal control based on the assessed risk, and performing such other 
procedures as we considered necessary in the circumstances. We believe that our audit 
provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide 
reasonable assurance regarding the reliability of financial reporting and the preparation 
of financial statements for external purposes in accordance with generally accepted 
accounting principles. A company’s internal control over financial reporting includes 
those policies and procedures that (1) pertain to the maintenance of records that, in 
reasonable detail, accurately and fairly reflect the transactions and dispositions of the 
assets of the company; (2) provide reasonable assurance that transactions are recorded 
as necessary to permit preparation of financial statements in accordance with generally 
accepted accounting principles, and that receipts and expenditures of the company are 
being made only in accordance with authorizations of management and directors of the 
company; and (3) provide reasonable assurance regarding prevention or timely detection 
of unauthorized acquisition, use, or disposition of the company’s assets that could have a 
material effect on the financial statements.

Because of its inherent limitation, internal control over financial reporting may not prevent 
or detect misstatements. Also, projections of any evaluation of effectiveness to future 
periods are subject to the risk that controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, Zebra Technologies Corporation maintained, in all material respects, 
effective internal control over financial reporting as of december 31, 2008, based on the 
COSO criteria.

We also have audited, in accordance with the standards of the Public Company 
Accounting Oversight Board (United States), the consolidated balance sheets of 
Zebra Technologies Corporation as of december 31, 2008 and 2007, and the related 
consolidated statements of earnings (loss), comprehensive income (loss), stockholders’ 
equity, and cash flows for each of the three years in the period ended december 31, 2008, 
and our report dated February 27, 2009 expressed an unqualified opinion thereon.

/s/Ernst & Young LLP

Chicago, Illinois
February 27, 2009

26

 
Item 9B.  Other Information 

PART IV

Not applicable. 

PART III

Item 10.  Directors, Executive Officers and Corporate Governance

We have adopted a Code of Ethics that applies to Zebra’s Chief Executive Officer,  
Chief Financial Officer and the Vice President , Finance. The Code of Ethics is posted  
on the Investor Relations – Corporate Governance page of Zebra’s Internet Web site, 
www.zebra.com, and is available for download. Any waiver from the Code of Ethics and 
any amendment to the Code of Ethics will be disclosed on such page of Zebra’s Web site.

All other information in response to this item is incorporated by reference from the 
Proxy Statement sections entitled “Election of directors,” “Executive Officers” and 
“Corporate Governance.” 

Item 15.   Exhibits, Financial Statement Schedules 

The financial statements and schedule filed as part of this report are listed in the 
accompanying Index to Financial Statements and Schedule. The exhibits filed as a part 
of this report are listed in the accompanying Index to Exhibits.

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act 
of 1934, the Registrant has duly caused this report to be signed on its behalf by the 
undersigned, thereunto duly authorized, on the 27th day of February 2009.

ZEBRA TECHNOLOGIES CORPORATION

By: /s/Anders Gustafsson
Anders Gustafsson
Chief Executive Officer

Item 11.  Executive Compensation 

Pursuant to the requirements of the Securities and Exchange Act of 1934, the report has 
been signed below by the following persons in the capacities and on the dates indicated. 

The information in response to this item is incorporated by reference from the Proxy 
Statement sections entitled “Executive Compensation and Certain Transactions,” 
“Compensation discussion and Analysis,” “director Compensation,” “Compensation 
Committee Interlocks and Insider Participation” and “Compensation Committee Report.”

Signature 

Title 

/s/Anders Gustafsson 
   Anders Gustafsson 

Chief Executive Officer and director  
(Principal Executive Officer)

Item 12.   Security Ownership of Certain Beneficial Owners and 
Management and Related Stockholder Matters

The information in response to this item is incorporated by reference from the Proxy 
Statement section entitled “Security Ownership of Management and Certain Beneficial 
Owners” and “Equity Compensation Plan Information.”

Item 13.    Certain Relationships and Related Transactions,   

and Director Independence 

The information in response to this item is incorporated by reference from the Proxy 
Statement section entitled “Certain Relationships and Related Transactions” and 
“Corporate Governance.”

Item 14.  Principal Accounting Fees and Services

The information in response to this item is incorporated by reference from the Proxy 
Statement section entitled “Fees of Independent Auditors.”

27

/s/Gerhard Cless 
   Gerhard Cless 

Executive Vice President,  
director

/s/Michael C. Smiley 
   Michael C. Smiley 

Chief Financial Officer 
(Principal Financial Officer)

/s/Todd R. Naughton 
   Todd R. Naughton 

Vice President, Finance 
(Principal Accounting Officer)

/s/Michael A. Smith 
   Michael A. Smith 

director and Chairman of the  
Board of directors

/s/Andrew Ludwick 
   Andrew Ludwick

/s/Ross W. Manire 
   Ross W. Manire

/s/Robert J. Potter 
   Robert J. Potter

/s/Richard Keyser 
   Richard Keyser

director 

director 

director 

director  

Date

February 27, 2009

February 27, 2009

February 27, 2009

February 27, 2009

February 27, 2009

February 27, 2009

February 27, 2009

February 27, 2009

February 27, 2009

 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

Report of Independent Registered Public Accounting Firm

INDEX TO FINANCIAL STATEMENTS AND SCHEDULE

The Board of directors and Stockholders 
of Zebra Technologies Corporation:

Financial Statements

Report of Independent Registered Public Accounting Firm 

Consolidated Balance Sheets as of december 31, 2008 and 2007 

 Consolidated Statements of Earnings (Loss) for the years ended  
december 31, 2008, 2007, and 2006 

Consolidated Statements of Comprehensive Income (Loss)  
for the years ended december 31, 2008, 2007, and 2006 

Consolidated Statements of Stockholders’ Equity 
for the years ended december 31, 2008, 2007, and 2006 

 Consolidated Statements of Cash Flows  
for the years ended december 31, 2008, 2007, and 2006 

Notes to Consolidated Financial Statements 

Page

F-1

F-2

F-3

F-3

F-4

F-5

F-6

Financial Statement Schedule

The following financial statement schedule is included herein:

Schedule II - Valuation and qualifying Accounts 

F-26

All other financial statement schedules are omitted because they are not applicable or the 
required information is shown in the consolidated financial statements or related notes. 

We have audited the accompanying consolidated balance sheets of Zebra Technologies 
Corporation (the Company) as of december 31, 2008 and 2007, and the related 
consolidated statements of earnings (loss), comprehensive income (loss), stockholders’ 
equity and cash flows for each of the three years in the period ended december 31, 
2008.  Our audits also included the financial statement schedule listed in the Index at 
Item 15. These financial statements and schedule are the responsibility of the Company’s 
management. Our responsibility is to express an opinion on these financial statements 
and schedule based on our audits.

We conducted our audits in accordance with the standards of the Public Company 
Accounting Oversight Board (United States). Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether the financial statements 
are free of material misstatement. An audit includes examining, on a test basis, evidence 
supporting the amounts and disclosures in the financial statements. An audit also 
includes assessing the accounting principles used and significant estimates made by 
management, as well as evaluating the overall financial statement presentation. We 
believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all 
material respects, the consolidated financial position of Zebra Technologies Corporation 
at december 31, 2008 and 2007, and the consolidated results of their operations and 
their cash flows for each of the three years in the period ended december 31, 2008, in 
conformity with U.S. generally accepted accounting principles.  Also, in our opinion, 
the related financial statement schedule, when considered in relation to the basic 
consolidated financial statements taken as a whole, presents fairly in all material respects 
the information set forth therein.  

We also have audited, in accordance with the standards of the Public Company 
Accounting Oversight Board (United States), Zebra Technologies Corporation’s internal 
control over financial reporting as of december 31, 2008, based on criteria established 
in Internal Control-Integrated Framework issued by the Committee of Sponsoring 
Organizations of the Treadway Commission and our report dated February 27, 2009 
expressed an unqualified opinion thereon.

/s/Ernst & Young LLP

Chicago, Illinois
February 27, 2009

F-1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
December 31, 
2008 

December 31,
2007

December 31, 
2008 

December 31,
2007

LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:

Accounts payable 
Accrued liabilities 
deferred revenue 
Income taxes payable 

   Total current liabilities 

deferred rent 
Other long-term liabilities 

   Total liabilities 

$ 

38,152 
67,911 
18,366 
558 

124,987 
4,903 
10,250 

140,140 

Commitments and contingencies (Note 17)

Stockholders’ equity:

Preferred stock 
Class A Common Stock  
Additional paid-in capital 
Treasury stock 
Retained earnings 
Accumulated other comprehensive income (loss) 

   Total stockholders’ equity 

— 
722 
144,861 
(344,147) 
922,091 
(12,789) 

710,738 

$ 

42,351
69,437
9,633
751

122,172
961
8,452

131,585

—
722
141,522
(205,058)
960,512
4,995

902,693

   Total liabilities and stockholders’ equity 

$  850,878 

$ 1,034,278

 See accompanying notes to consolidated financial statements.

ZEBRA TECHNOLOGIES CORPORATION

CONSOLIDATED BALANCE SHEETS
(Amounts in thousands)

ASSETS 
Current assets: 

Cash and cash equivalents 
Restricted cash 
Investments and marketable securities 
Accounts receivable, net of allowances of  
   $2,734 in 2008 and $5,075 in 2007 

Inventories, net 
deferred income taxes 
Prepaid expenses and other current assets 

   Total current assets 

Property and equipment at cost, net of 
   accumulated depreciation and amortization 
Long term deferred income taxes 

Goodwill 
Other intangibles, net 
Long term investments and marketable securities 
Other assets 

$ 

33,267 
1,639 
85,654 

$ 

38,211
2,497
98,438

152,679 

100,199 
11,679 
11,701 

396,818 

75,363 
51,251 

151,356 
66,359 
104,326 
5,405 

150,775

85,038
14,772
31,101

420,832

67,686 
28,407

246,510
119,424
142,033
9,386

   Total assets 

$  850,878 

$ 1,034,278

F-2

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ZEBRA TECHNOLOGIES CORPORATION

ZEBRA TECHNOLOGIES CORPORATION

CONSOLIDATED STATEMENTS OF EARNINGS (LOSS)
(Amounts in thousands, except per share data)

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
(Amounts in thousands)

Net sales   
Cost of sales   
Gross profit   
Operating expenses: 

Selling and marketing 
Research and development 
General and administrative 
Amortization of intangible assets 
Litigation/claim settlement 
Insurance receivable reserve 
Acquired in-process technology 
Exit, restructuring and integration costs 
 Asset impairment charges 

Total operating expenses 
Operating income (loss) 
Other income (expense): 

Investment income 
Foreign exchange gain (loss) 
Other, net 
Total other income 
Income (loss) before income taxes and  
   cumulative effect of accounting change 

Income taxes  

Income (loss) before cumulative effect  
   of accounting change 

Cumulative effect of accounting change,  
   net of income taxes of $694 (See Note 2) 

 Year Ended December 31,
2007 

2008 

2006

$976,700 
497,395 
479,305 

$868,279 
451,161 
417,118 

$759,524
401,104
358,420

130,764 
85,120 
87,885 
18,575 
(5,302) 
— 
— 
20,009 
157,600 
494,651 
(15,346) 

1,281 
3,518 
(1,366) 
3,433 

(11,913) 

26,508 

121,996 
57,600 
81,356 
11,128 
— 
— 
1,853 
— 
— 
273,933 
143,185 

23,966 
523 
(299) 
24,190 

167,375 

57,262 

96,788
48,959
62,656
3,653
53,392
12,543
—
—
—
277,991
80,429

23,182
(635)
(1,334)
21,213

101,642

32,015

(38,421) 

110,113 

69,627

— 

— 

1,319

Net income (loss) 

$ (38,421) 

$  110,113 

$  70,946

Basic earnings (loss) per share before  
   cumulative effect of accounting change 

diluted earnings (loss) per share before  
   cumulative effect of accounting change 

$     (0.60) 

$        1.61 

$       0.99

$     (0.60) 

$       1.60 

$       0.98

Basic earnings (loss) per share 

diluted earnings (loss) per share 

$     (0.60) 

$     (0.60) 

$       1.61 

$       1.60 

$       1.01

$       1.00

Basic weighted average shares outstanding 

64,524 

68,463 

70,516

diluted weighted average and  
   equivalent shares outstanding 

64,524 

68,908 

70,956

See accompanying notes to consolidated financial statements.

 Year Ended December 31,
2007 

2008 

2006

Net income (loss) 

$(38,421) 

$  110,113 

$70,946

Other comprehensive income (loss): 

Foreign currency translation adjustment 

(22,991) 

2.277 

7,295

Changes in unrealized gain/(loss)  
   on hedging transactions, 
   net of income taxes 

5,750 

(5,205) 

(1,188)

Changes in unrealized holding gains/(loss)  
   on investments, net of income taxes 

(543) 

1,111 

Comprehensive income (loss) 

$(56,205) 

$108,296 

(1,672)

$75,381

See accompanying notes to consolidated financial statements. 

F-3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ZEBRA TECHNOLOGIES CORPORATION

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(dollars in thousands)

Balance at december 31, 2005 

Repurchase of 2,080,911 shares of Class A Common Stock 

Issuance of 459,816 treasury shares upon exercise of 
   stock options and purchases under stock purchase plan 
Additional tax benefit resulting from exercise of options 
Stock-based compensation 
Cumulative effect of accounting change 
Income before cumulative effect of accounting change 
Unrealized holding loss on investments (net of income taxes)  
Unrealized holding loss on hedging transactions (net of income taxes)  
Foreign currency translation adjustment 

Class A 
Common 
Stock 

Additional 
Paid-in 
Capital 

Treasury 
Stock 

Accumulated
Other
Retained  Comprehensive
Earnings 

Income (Loss) 

Total

$722 

$139,433 

$  (64,013) 

$779,453 

$   2,377 

$857,972

— 

— 
— 
— 
— 
— 
— 
— 
— 

— 

(72,925) 

— 

— 

(72,925)

(7,201) 
1,324 
7,540 
(2,013) 
— 
— 
— 
— 

17,603 
— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
1,319 
69,627 
— 
— 
— 

— 
— 
— 
— 
— 
(1,672) 
(1,188) 
7,295 

10,402
1,324
7,540
(694)
69,627
  (1,672)
(1,188)
7,295

Balance at december 31, 2006 

$722 

$139,083 

$(119,335) 

$850,399 

$    6,812 

$877,681

Repurchase of 3,038,389 shares of Class A Common Stock 

Issuance of 578,608 treasury shares upon exercise of 
   stock options and purchases under stock purchase plan 
Additional tax benefit resulting from exercise of options 
Stock-based compensation 
Net income 
Unrealized holding gain on investments (net of income taxes)  
Unrealized holding loss on hedging transactions (net of income taxes)  
Foreign currency translation adjustment 

— 

— 
— 
— 
— 
— 
— 
— 

— 

(107,390) 

— 

— 

(107,390)

(13,292) 
664 
15,067 
— 
— 
— 
— 

21,667 
— 
— 
— 
— 
— 
— 

— 
— 
— 
110,113 
— 
— 
— 

— 
— 
— 
— 
1,111 
(5,205) 
2,277 

8,375
664
15,067
110,113
  1,111
(5,205)
2,277

Balance at december 31, 2007 

$722 

$141,522 

$(205,058) 

$960,512 

$   4,995 

$902,693

Repurchase of 6,008,232 shares of Class A Common Stock 

Issuance of 499,576 treasury shares upon exercise of 
   stock options and purchases under stock purchase plan 
Additional tax benefit resulting from exercise of options 
Stock-based compensation 
Net loss 
Unrealized holding loss on investments (net of income taxes)  
Unrealized holding gain on hedging transactions (net of income taxes)  
Foreign currency translation adjustment 

— 

— 
— 
— 
— 
— 
— 
— 

— 

(157,582) 

— 

— 

(157,582)

(11,348) 
(275) 
14,962 
— 
— 
— 
— 

18,493 
— 
— 
— 
— 
— 
— 

— 
— 
— 
(38,421) 
— 
— 
— 

— 
— 
— 
— 
(543) 
5,750 
(22,991) 

7,145
(275)
14,962
(38,421)
  (543)
5,750
(22,991)

Balance at december 31, 2008 

$722 

$144,861 

$(344,147) 

$922,091 

$(12,789) 

$710,738

See accompanying notes to consolidated financial statements.

F-4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ZEBRA TECHNOLOGIES CORPORATION

CONSOLIDATED STATEMENTS OF CASH FLOWS
(Amounts in thousands)

Cash flows from operating activities: 

Cash flows from investing activities: 

  Net income (loss) 

$(38,421) 

$110,713 

$70,946

Purchases of property and equipment 

(40,889) 

(22,070) 

(19,197)

 Year Ended December 31,

2008 

2007 

2006

    Year Ended December 31,

2008 

2007 

2006

  Adjustments to reconcile net income 

   (loss) to net cash provided by 
   operating activities: 

  depreciation and amortization 

  Share-based compensation 

  Asset impairment charges 

Impairment of investments 

  Excess tax benefit from  

   share-based compensation 

  Cumulative effect of accounting   

   change (net of tax) 

  Gain on sale of asset 

  Acquired in-process technology 

Insurance receivable reserve 

  deferred income taxes 

  Changes in assets and liabilities, 
   net of businesses acquired: 

  Accounts receivable, net 

Inventories 

  Other assets 

  Accounts payable 

  Accrued liabilities 

  deferred revenue 

Income taxes payable 

  Other operating activities 

  Net cash provided by 
   operating activities 

38,581 

14,962 

157,600 

7,271 

26,902 

15,067 

— 

— 

16,087

7,540

—

—

(192) 

(921) 

(1,514)

— 

(1,121) 

— 

— 

(23,138) 

(21,891) 

(26,222) 

(2,758) 

17,891 

1,429 

11,281 

(1,002) 

4,012 

— 

— 

1,853 

— 

(5,477) 

4,453 

(134) 

(1,321) 

(3,418) 

16,804 

(325) 

(1,337) 

(4,139) 

(1,319)

—

—

12,543

(6,737)

(4,292)

(13,430)

(483)

(1,869)

9,486

(927)

2,586

(552)

Proceeds from sale of asset 

14,796 

— 

—

  Acquisition of businesses, 
   net of cash acquired 

  Acquisition of intangible assets 

(18,588) 

(1,384) 

(286,761) 

(4,800) 

(2,681)

(18,091)

Purchases of investments 

(723,791) 

(1,025,089) 

(1,110,472)

  Maturities of investments 

  Sales of investments 

592,749 

198,541 

915,015 

366,964 

757,249

374,666

   Net cash provided by (used in) 
      investing activities 

21,434 

(56,741) 

(18,526)

Cash flows from financing activities: 

   Purchase of treasury shares 

(157,582) 

(112,094) 

(68,221)

   Proceeds from exercise of stock options 
   and stock purchase plan purchases 

7,145 

8,375 

10,402

Excess tax benefit from 
   share-based compensation 

192 

921 

1,514

   Net cash used in financing activities 

(150,245) 

(102,798) 

(56,305)

Effect of exchange rate changes on cash 

(14,415) 

(18) 

1,972

Net increase (decrease) in cash and 
   cash equivalents 

Cash and cash equivalents 
   at beginning of year 

Cash and cash equivalents at end of year 

$33,267 

Supplemental disclosures of cash flow information: 

(4,944) 

(1,437) 

15,206

38,211 

39,648 

$38,211 

24,442

$39,648

138,282 

158,120 

88,065

Income taxes paid 

$49,092 

$62,130 

$ 33,070

Supplemental disclosures of non-cash transaction: 

  Purchase of treasury shares  
     not paid in 2006 

$        — 

  Sale of investments not received in 2007 

— 

See accompanying notes to consolidated financial statements.

$        — 

21,925 

$  4,704

—

F-5

 
 
 
 
 
 
 
 
 
 
  
 
   
 
 
 
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
  
   
 
   
 
 
 
   
 
 
 
   
 
 
 
 
   
 
 
   
 
 
 
 
   
 
 
 
ZEBRA TECHNOLOGIES CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 1 Description of Business
Zebra Technologies Corporation and its wholly-owned subsidiaries (Zebra) design, 
manufacture, sell and support a broad range of direct thermal and thermal transfer label 
printers, radio frequency identification printer/encoders, dye sublimation card printers, 
digital photo printers and related accessories and support software. These products 
are used principally in automatic identification (auto Id), data collection and personal 
identification applications and are distributed world-wide through a network of resellers, 
distributors and end users representing a wide cross-section of industrial, service and 
government organizations. 

In 2007 and 2008, we acquired WhereNet Corp., proveo AG, Navis Holdings, LLC and 
Multispectral Solutions Inc., which we refer to as Zebra Enterprise Solutions Group 
(ESG). In 2008, we integrated these businesses into a single business group and are 
reporting their results separately from our specialty printing business. Together, these 
ESG companies give Zebra the ability to deliver more high-value applications that help 
our customers identify, track and manage assets, transactions and people. We consider 
these solutions natural adjacencies to our core specialty printing business. The solutions 
these companies provide are sold on a contract basis and are typically installed over 
several quarters. These contracts cover a range of services, including design, installation 
and ongoing maintenance services.

Note 2 Summary of Significant Accounting Policies
Principles of Consolidation. These consolidated financial statements were prepared on a 
consolidated basis to include the accounts of Zebra and its wholly-owned subsidiaries. 
All significant intercompany accounts, transactions and unrealized profit were 
eliminated in consolidation.

Fiscal Calendar. Zebra operates on a 4 week/4 week/5 week fiscal quarter, and each fiscal 
quarter ends on a Saturday. The fiscal year always begins on January 1 and ends on 
december 31. This results in some fiscal quarters being either greater than or less than 13 
weeks depending on the days of the week those dates fall. during the 2008 fiscal year, our 
quarter end dates were as follows:

•	 March	29,
•	 June	28,
•	 September	27,	and	
•	 December	31.

Use of Estimates. These consolidated financial statements were prepared using estimates 
and assumptions that affect the reported amounts of assets and liabilities and disclosure 
of contingent assets and liabilities as of the date of the consolidated financial statements 
and the reported amounts of revenues and expenses during the reporting period. Actual 
results could differ from those estimates.

Cash and Cash Equivalents. Cash consists primarily of deposits with banks. In addition, 
Zebra considers highly liquid short-term investments with original maturities of less than 
seven days to be cash equivalents. 

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Restricted Cash. Zebra has two types of restricted cash agreements. In the Netherlands, 
we have an agreement with the import authorities to place €1,000,000 in a bank deposit 
account, which acts as security for the VAT payable. This deferment agreement allows 
Zebra to simply quote our deferment number at import and quickly clear customs without 
the need to pay VAT. The bank deposit account cannot be accessed or used without 
cancelling the deferment agreement. The second type of restricted cash agreement 
primarily collateralizes the issuance of letters of credit.

Investments and Marketable Securities. Investments and marketable securities at 
december 31, 2008, consisted of U.S. government and agency securities, state and 
municipal bonds, corporate bonds, and other interests. Zebra classifies its debt and 
marketable equity securities in one of three categories: trading, available-for-sale or 
held-to-maturity. Trading securities are bought and held principally for the purpose 
of selling them in the near term. Held-to-maturity securities are those debt securities 
that Zebra has the ability and intent to hold until maturity. All securities not included in 
trading or held-to-maturity are classified as available-for-sale.

Trading and available-for-sale securities are recorded at fair value. Held-to-maturity 
securities are recorded at amortized cost, adjusted for the amortization or accretion of 
discounts or premiums. Unrealized holding gains and losses on trading securities are 
included in earnings. Unrealized holding gains and losses, net of the related tax effect, on 
available-for-sale securities are excluded from earnings and are reported as a separate 
component of stockholders’ equity until realized. As of december 31, 2008, all of our 
investments and marketable securities are classified as available-for-sale securities. In 
addition, all investments in marketable debt securities with maturities greater than one 
year are classified as long-term in the balance sheet due to our ability and intent to hold 
them until maturity.

Accounts Receivable and Allowance for Doubtful Accounts. Accounts receivable consist 
primarily of amounts due to us from our normal business activities. Collateral on trade 
accounts receivable is generally not required. Zebra maintains an allowance for doubtful 
accounts for estimated uncollectible accounts receivable. The allowance is based on 
our assessment of known delinquent accounts. Accounts are written off against the 
allowance account when they are determined to be no longer collectible.

Inventories. Inventories are stated at the lower of cost or market, and cost is determined 
by the first-in, first-out (FIFO) method. Manufactured inventories consist of the following 
costs: component, direct labor and manufacturing overhead. Purchased inventories 
consist of purchased costs and purchasing overhead. 

Property and Equipment. Property and equipment is stated at cost. depreciation and 
amortization is computed primarily using the straight-line method over the estimated 
useful lives of the various classes of property and equipment, which are 30 years for 
buildings and range from 3 to 10 years for other property. Leasehold improvements are 
amortized using the straight-line method over the shorter of the lease term or estimated 
useful life of the asset.

Income Taxes. On January 1, 2007, we adopted Financial Accounting Standards Board 
(FASB) Interpretation (FIN) No. 48, Accounting for Uncertainty in Income Taxes - an 
interpretation of FASB Statement No. 109. According to FIN No. 48, we identified, 
evaluated, and measured the amount of income tax benefits to be recognized for all 
of our income tax positions. during 2008, we recognized an increase of approximately 
$4,000,000 in the liability for unrecognized tax benefits related to a recent Zebra 
acquisition. A reconciliation of the beginning and ending amount of unrecognized tax 
benefits is as follows (in thousands):

Balance at January 1, 2008 

Additions based on tax positions related to the current year 

Balance at december 31, 2008 

$       —

4,000

$ 4,000

We evaluate the impairment of identifiable intangibles whenever events or changes 
in circumstances indicate that the carrying value may not be recoverable. Factors 
considered that might trigger an impairment review consist of: 

•	 Significant	underperformance	relative	to	expected	historical	or	projected	future	

operating results, 

•	 Significant	changes	in	the	manner	of	use	of	the	acquired	assets	or	the	strategy	for	

the overall business, 

•	 Significant	negative	industry	or	economic	trends,	

•	 Significant	decline	in	Zebra’s	stock	price	for	a	sustained	period,	and

•	 Significant	decline	in	market	capitalization	relative	to	net	book	value.	

Zebra’s continuing practice is to recognize interest and penalties related to income tax 
matters as part of income tax expense.

Intangible Assets and Goodwill. Goodwill represents the unamortized excess of the 
cost of acquiring a business over the fair values of the net assets received at the date of 
acquisition. Goodwill is no longer being amortized, as required by Statement of Financial 
Accounting Standards (“SFAS”) No. 142, Goodwill and Other Intangible Assets. 

We test the impairment of goodwill each year or whenever events or changes in 
circumstances indicate that the carrying value may not be recoverable. We completed our 
last annual assessment during June 2008. At that time, no adjustment to goodwill was 
necessary due to impairment. due to the current economic conditions, we performed an 
additional assessment of our goodwill during december 2008 and found the goodwill 
of our Enterprise Solutions Group to be impaired. As a result we recorded impairment 
charges related to goodwill of $113,679,000. See Note 13 for further information related to 
the goodwill impairment charges.

Goodwill of a reporting unit should be tested for impairment between annual tests if 
an event occurs or circumstances change that would more likely than not reduce the 
fair value of a reporting unit below its carrying amount. Examples of such events or 
circumstances include: 

•	 Significant	adverse	change	in	legal	factors	or	in	the	business	climate,

•	 Adverse	action	or	assessment	by	a	regulator,

•	 Unanticipated	competition,

•	 Loss	of	key	personnel,

•	 More-likely-than-not	expectation	that	a	reporting	unit	or	a	significant	portion	of	a	

reporting unit will be sold or otherwise disposed of,

•	 Testing	for	recoverability	under	SFAS	No.	144,	Accounting for the Impairment or 
Disposal of Long-Lived Assets, of a significant asset group within a reporting unit,

•	 Recognition	of	a	goodwill	impairment	loss	in	the	financial	statement	of	a	subsidiary	

that is a component of a reporting unit, or

•	 Allocation	of	a	portion	of	goodwill	to	a	business	to	be	disposed	of.

If we believe that one or more of the above indicators of impairment have occurred and 
the undiscounted cash flow test has failed in the case of amortizable assets, we measure 
impairment by comparing the carrying value of the asset to its fair value, which is 
estimated using projected discounted cash flows using a discount rate that incorporates 
the risk inherent in the cash flows. due to the current economic conditions, we performed 
an assessment of our identifiable intangibles during december 2008 and found the 
several of our identifiable intangible assets to be impaired. As a result we recorded 
impairment charges related to identifiable intangible assets of $43,617,000. See Note 13 
for further information related to the asset impairment charges.

Intangible assets consist primarily of customer relationships, current technology and 
patents and patent licenses. These assets are recorded at cost and amortized on a 
straight-line basis over a weighted-average life of 10 years, which approximates the 
estimated useful lives. Accumulated amortization for these other intangible assets was 
$23,394,000 and $24,658,000 at december 31, 2008 and 2007, respectively.

Revenue Recognition. Revenue includes sales of hardware, supplies, software and 
services (including repair services, extended service contracts, and professional 
services). Product revenue is recognized once four criteria are met: (1) we have 
persuasive evidence that an arrangement exits; (2) delivery has occurred and title 
has passed to the customer, which happens at the point of shipment provided that 
no significant obligations remain; (3) the price is fixed and determinable; and (4) 
collectability is reasonably assured. We provide for an estimate of product returns based 
on historical experience. Revenue related to extended warranty and service contracts is 
recorded as deferred income and recognized over the life of the contract. Professional 
services revenue is recorded when performed. Zebra enters into sales transactions that 
include more than one product type. This bundle of products might include printers, 
current or future supplies, and services. When this type of transaction occurs, we allocate 
the purchase price to each product type based on the fair value of the individual products 
determined by vendor specific objective evidence.  The revenue for each individual 
product is then recognized when the earning process for that product is complete.

Zebra records payments to resellers of its product as reductions to revenue unless 
these payments meet the requirements for operating expense treatment under EITF 
01-09 Accounting for Consideration Given by a Vendor to a Customer (Including a 
Reseller of the Vendor’s Products). See the market development funds accounting 
policy for further details.

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Revenue includes all customer billings for shipping and handling charges. The related 
costs of shipping and handling revenue are recorded as cost of goods sold.

quarterly based on historical warranty experience. The following table is a summary of 
Zebra’s accrued warranty obligation.

ESG has fixed fee software implementation projects, for which we use the percentage 
of completion method for revenue recognition. Under this method of accounting, we 
recognize revenue based on the ratio of costs incurred to total estimated costs. Contract 
terms generally provide for progress billings on advance terms or based on completion of 
certain phases of the work. At december 31, 2008, unbilled revenue was $9,801,000 and 
receivables for contracts in progress included in accounts receivable were $11,260,000. 
At december 31, 2007, unbilled revenue was $8,013,000 and receivables for contracts in 
progress included in accounts receivable were $10,748,000.

Research and Development Costs. Research and development costs are expensed as 
incurred. These costs include:

•	 Salaries,	benefits,	and	other	R&D	personnel	related	costs,

•	 Consulting	and	other	outside	services	used	in	the	R&D	process,

•	 Engineering	supplies,

•	 Engineering	related	information	systems	costs,	and

•	 Allocation	of	building	and	related	costs

From time to time, Zebra will provide engineering and development services to third parties 
on a contract basis. Zebra does not guarantee the outcome of this research and does not 
retain any obligation to repay third party funding received for these contract services. Since 
these services are not part of our standard product offering, we treat payments received 
under these arrangements as reductions to research and development costs.

Advertising. Advertising costs are expensed as incurred. Advertising expenses for the 
years ended december 31, 2008, 2007 and 2006 totaled $7,318,000, $6,361,000 and 
$5,857,000, respectively.

Market Development Funds. Zebra makes market development funds available to its 
resellers to support demand generation activity by the resellers. These funds require the 
reseller to provide specific services or benefits to Zebra and substantiate the fair value 
of such. Zebra reimburses resellers for agreed activities up to the fair value of the benefit 
received by Zebra. These payments are treated as marketing costs consistent with the 
requirements of EITF 01-9, Accounting for Consideration Given by a Vendor to a Customer 
(Including a Reseller of the Vendor’s Products). Any payments to resellers that do not 
meet these requirements are recorded as reductions to revenue. 

Warranty. In general, Zebra provides warranty coverage of one year on SPG printers 
against defects in material and workmanship. SPG printheads are warranted for nine 
months and batteries are warranted for three months. Warranty coverage for most ESG 
hardware products is similar, with coverage periods ranging from 90 days do one year 
depending on the nature of the product. Battery based products, such as location tags, 
are covered by a 30 day warranty. For ESG software products, the warranty period is 
generally 90 days and provides coverage against defects in material and workmanship 
as well as performance materially in compliance with the accompanying documentation. 
A provision for warranty expense is recorded at the time of shipment and adjusted 

F-8

Warranty Reserve (in thousands) 

Balance at the beginning of the period 

Warranty expense during the period 

2008 

$ 3,411 

  4,094 

Warranty payments made during the period 

(4,691) 

$ 2,250 

6,522 

(5,361) 

Balance at the end of the period 

$ 2,814 

$ 3,411 

$ 1,922

5,792

(5,464)

$ 2,250

Year Ended December 31,
2007 

2006

In the European Union, we have an obligation to recycle printers.  We reserve for this 
obligation based on the number of new printers sold after August 13, 2005, and printers 
sold prior to that date that are returned to us upon our sale of a new printer to a customer. 
The following is a summary of Zebra’s accrued recycling obligation.

Recycling Reserve (in thousands) 

Balance at the beginning of the period 

Recycling expense (reversal of reserve)  
   during the period 

Recycling payments made during the period 

Exchange rate impact 

2008 

$ 3,706 

Year Ended December 31,
2007 

2006

$  2,115 

$    632

(2,093) 

1,580  

 1,373

(3) 

(403) 

—  

11 

 —

110

Balance at the end of the period 

$ 1,207 

$ 3,706 

$  2,115

We reexamined the environmental recycling reserves based on our three years of 
experience of providing for such reserves and decreased our estimate of the reserve. 
Therefore, we released $3,757,000 from the reserve during the second quarter of 2008.

Fair Value of Financial Instruments. Zebra estimates the fair value of its financial 
instruments as follows:

Instrument

Method for determining fair value

Cash, cash equivalents, restricted cash, 
accounts receivable and accounts payable

Cost, which approximates fair value due to 
the short-term nature of these instruments

Investments in marketable  
debt securities

Investments in auction rate securities

Foreign currency forward contracts 

Foreign currency option contracts

Market quotes from independent pricing 
services

Broker quotations, discounted cash 
flow analysis or other types of valuation 
adjustment methodologies

Estimated using market quoted rates for 
foreign currency at the balance sheet date

Estimated using market quoted rates for 
foreign currency at the balance sheet date 
and application of such rates subject to the 
option terms

 
 
 
In accordance with SFAS No. 133, Accounting for Derivative Instruments and Hedging 
Activities, we recognize derivative instruments and hedging activities as either assets or 
liabilities on the balance sheet and measure them at fair value. Gains and losses resulting 
from changes in fair value are accounted for depending on the use of the derivative and 
whether it is designated and qualifies for hedge accounting. See Note 16 for additional 
information on our derivatives and hedging activities. 

Stock-based Compensation. At december 31, 2008, Zebra had a general stock-based 
compensation plan and a stock purchase plan under which shares of our common stock 
was available for future grants and sales, and which are described more fully in Note 4. 
We account for these plans in accordance with SFAS No. 123(R), Share-Based Payment. 
Zebra recognizes compensation costs using the straight-line method over the vesting 
period of 1 month to 5 years. 

The compensation expense and the related income tax benefit for share-based payments 
was included in the Consolidated Statement of Earnings (Loss) as follows:

Compensation costs and  
related income tax benefit: 

Cost of sales   

Selling and marketing 

Research and development 

General and administration 

Acquisition integration expenses 

Total compensation expense 

Income tax benefit 

   Year Ended December 31,
2007 

2008 

2006

$   1,206 

$   1,607 

$    673

2,849 

2,426 

8,083 

398 

2,977 

2,316  

8,167 

 — 

$ 14,962 

$    5,162 

$ 15,067 

$   5,198 

 1,720

 1,111

 4,036

 —

$ 7,540

$ 2,556

On August 31, 2007, Zebra announced the resignation of our Chief Executive Officer 
(CEO) and Chairman of the Board in conjunction with our announcement of his successor 
as CEO. Zebra entered into an executive transition agreement with the former CEO as 
of that date. The agreement specifies that his outstanding unvested options vested on 
that date and the option exercise period will continue for the full original maximum 
term unaffected by his retirement. As a result, we recorded a modification charge of 
approximately $1,702,000 in 2007, representing the difference in fair value of the options 
before and after modification.

Prior to adopting SFAS No. 123(R), Zebra presented all tax benefits of deductions 
resulting from the exercise of stock grants as operating cash flows in the consolidated 
statements of cash flows. SFAS No. 123(R) requires the cash flows resulting from the 
tax benefits from tax deductions in excess of the compensation cost recognized (excess 
tax benefits) to be classified as financing cash flows. Excess tax benefits classified as 
financing cash flows were as follows (in thousands):

Excess tax benefits classified as  
   financing cash flows 

$      192 

$      921 

$ 1,514

   Year Ended December 31,
2007 

2008 

2006

SFAS No. 123(R) requires entities to estimate the number of forfeitures expected to 
occur and record expense based upon the number of awards expected to vest. Prior to 
the adoption of SFAS No. 123(R), Zebra accounted for forfeitures as they occurred as 
permitted under previous accounting standards. The requirement to estimate forfeitures 
is classified as an accounting change, and SFAS No. 123(R) required a one-time 
adjustment in the period of adoption. The one-time adjustment (cumulative effect of 
accounting change) related to the change in estimating forfeitures increased income by 
$1,319,000, net of applicable taxes, for the year ended december 31, 2006.

Deferred Compensation Plan. Zebra has a deferred compensation plan that permits 
directors, management and highly compensated employees to defer portions of their 
compensation. Zebra immediately pays deferred amounts into a Rabbi Trust, and plan 
participants select a method of investing these funds into hypothetical investments. 
Zebra tracks the performance of these hypothetical investments in order to determine 
the value of each participant’s deferral. Zebra accrues the deferred compensation liability 
in other long-term liabilities as the amount that is actually owed to the participants. Our 
deferred compensation liability was $3,323,000 as of december 31, 2008, and $3,950,000 
as of december 31, 2007.

Foreign Currency Translations. The consolidated balance sheets of Zebra’s foreign 
subsidiaries are translated into U.S. dollars using the year-end exchange rate, and 
statement of earnings items are translated using the average exchange rate for the 
year. The resulting translation gains or losses are recorded in stockholders’ equity 
as a cumulative translation adjustment, which is a component of accumulated other 
comprehensive income (loss).

Acquisition Costs. Zebra periodically has external expenditures related to potential 
acquisitions. during 2008 and previously, these expenditures were recorded as prepaid 
expenses until such time as Zebra either completed the transaction or abandoned the 
transaction. If the transaction completed, the costs were treated as part of the cost of the 
acquisition. If the transaction was abandoned, the costs were expensed during the period 
in which it was abandoned. Beginning in 2009, Zebra will expense these costs as incurred 
in accordance with SFAS No. 141(R), Business Combinations. 

Impairment of Long-Lived Assets and Long-Lived Assets to be Disposed of. Zebra 
accounts for long-lived assets in accordance with the provisions of SFAS No. 144, 
Accounting for the Impairment or Disposal of Long-Lived Assets. The statement requires 
that long-lived assets and certain identifiable intangibles be reviewed for impairment 
whenever events or changes in circumstances indicate that the carrying amount of an 
asset may not be recoverable. Recoverability of assets to be held and used is measured 
by a comparison of the carrying amount of an asset to the sum of the undiscounted cash 
flows expected to result from the use and the eventual disposition of the asset. If such 
assets are considered to be impaired, the impairment to be recognized is measured by the 
amount by which the carrying amount of the assets exceeds the fair value of the assets. 
Assets to be disposed of are reported at the lower of the carrying amount or fair value less 
costs to sell. See Note 13 for further information related to impairment charges. 

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Recently Issued Accounting Pronouncements. In december 2007, the FASB issued SFAS 
No. 141(R), Business Combinations, to create greater consistency in the accounting and 
financial reporting of business combinations. SFAS No. 141(R) establishes principles and 
requirements for how the acquirer in a business combination (i) recognizes and measures 
in its financial statements the identifiable assets acquired, the liabilities assumed, and 
any non-controlling interest, (ii) recognizes and measures the goodwill acquired in 
the business combination or a gain from a bargain purchase, and (iii) determines what 
information to disclose to enable users of the financial statements to evaluate the nature 
and financial effects of the business combination. This statement applies to fiscal years 
beginning after december 15, 2008 and will generally affect acquisitions going forward.

In March 2008, the FASB issued SFAS No. 161, Disclosures about Derivative Instruments 
and Hedging Activities – an amendment of FASB Statement No. 133. This Statement 
requires enhanced disclosures about an entity’s derivative and hedging activities and 
thereby improves the transparency of financial reporting. This Statement is effective 
for financial statements issued for fiscal years and interim periods beginning after 
November 15, 2008, with early application encouraged. This Statement encourages, 
but does not require, comparative disclosures for earlier periods at initial adoption. 
Zebra does not believe this standard will have a material impact upon our consolidated 
financial statements.

In April 2008, the FASB issued Financial Staff Position FAS 142-3, Determination of 
the Useful Life of Intangible Assets. This position amends the factors that should be 
considered in developing renewal or extension assumptions used to determine useful 
life of a recognized intangible asset under FASB Statement No. 142, Goodwill and Other 
Intangible Assets. The position intends to improve the consistency between useful life 
of a recognized intangible asset under FASB 142 and the period of expected cash flows 
used to measure the fair value of the asset under SFAS No. 141(R), and other GAAP.  
This Statement is effective for financial statements issued for fiscal years and interim 
periods beginning after december 15, 2008.  Early adoption is prohibited. We have not yet 
determined the effect this standard will have on our consolidated financial statements.

In May 2008, the FASB issued SFAS No. 162, The Hierarchy of Generally Accepted 
Accounting Principles. This statement identifies the sources of accounting principles and 
the framework for selecting the principles used in the preparation of financial statements 
of nongovernmental entities that are presented in conformity with GAAP in the United 
States.  Any effect of applying the provisions of this Statement shall be reported as a 
change in accounting principle in accordance with SFAS No. 154, Accounting for Changes 
and Error Corrections. We have not yet determined the effect this standard will have on 
our consolidated financial statements.

In June 2008, the FASB issued FSP No. EITF 03-6-1, Determining Whether Instruments 
Granted in Share-based Payment Transactions Are Participating Securities, (FSP EITF 
03-6-1). FSP EITF 03-6-1 states that unvested share-based payment awards that contain 
nonforfeitable rights to dividends or dividend equivalents (whether paid or unpaid) are 
participating securities and shall be included in the computation of earnings per share 
pursuant to the two class method. FSP EITF 03-6-1 becomes effective on January 1, 
2009. We have not yet determined the effect this standard will have on our consolidated 
financial statements.

Reclassifications. Certain amounts in the prior years’ financial statements have been 
reclassified to conform to the current year’s presentation.

F-10

Note 3 Fair Value Measurements

In February 2007, the FASB issued SFAS No. 159, The Fair Value Option for Financial 
Assets and Financial Liabilities — Including an amendment of FASB Statement No. 115. 
SFAS No. 159 permits entities to elect to measure many financial instruments and certain 
other items at fair value. Unrealized gains and losses on items for which the fair value 
option has been elected will be recognized in earnings at each subsequent reporting date. 
SFAS No. 159 was effective for Zebra on January 1, 2008. We have currently chosen not 
to elect the fair value option for any items that are not already required to be measured 
at fair value in accordance with accounting principles generally accepted in the United 
States.  The adoption of SFAS No. 159 did not have a material impact on our consolidated 
financial statements. 

In September 2006, the FASB issued SFAS No. 157, Fair Value Measurements, which defines 
fair value, establishes a framework for measuring fair value, and expands disclosures about 
fair value measurements. SFAS No. 157 was effective for our Company on January 1,  
2008. However, in February 2008, the FASB released FASB Staff Position (FSP FAS 157-2 — 
Effective date of FASB Statement No. 157), which delayed the effective date of SFAS No. 
157 for all nonfinancial assets and nonfinancial liabilities, except those that are recognized 
or disclosed at fair value in the financial statements on a recurring basis (at least annually). 
The adoption of SFAS No. 157 for our financial assets and liabilities did not have a material 
impact on our consolidated financial statements. We do not believe the adoption of SFAS 
No. 157 for our non-financial assets and liabilities, effective January 1, 2009, will have a 
material impact on our consolidated financial statements.  

As defined in SFAS No. 157, fair value is based on the price that would be received to 
sell an asset or paid to transfer a liability in an orderly transaction between market 
participants at the measurement date. In order to increase consistency and comparability 
in fair value measurements, SFAS No. 157 establishes a fair value hierarchy that 
prioritizes observable and unobservable inputs used to measure fair value into three 
broad levels, which are described below: 

Level 1:  quoted prices (unadjusted) in active markets that are accessible at the 

measurement date for assets or liabilities. The fair value hierarchy gives the 
highest priority to Level 1 inputs. 

Level 2:  Observable prices that are based on inputs not quoted on active markets, 

but corroborated by market data. 

Level 3:  Unobservable inputs are used when little or no market data is available. The 

fair value hierarchy gives the lowest priority to Level 3 inputs. 

In determining fair value, we utilize valuation techniques that maximize the use of 
observable inputs and minimize the use of unobservable inputs to the extent possible as 
well as consider counterparty credit risk in the assessment of fair value. 

Included in our investment portfolio are four auction rate security instruments, which 
are classified as available for sale securities and are reflected at fair value. However, due 
to recent events in credit markets, the auction events for the instruments held by Zebra 
as of december 31, 2008, have failed. Therefore, the fair values of these securities are 
estimated utilizing broker quotations, discounted cash flow analysis or other types of 
valuation adjustment methodologies as of december 31, 2008. These analyses consider, 
among other items, the collateralization underlying the security instruments, the credit 

worthiness of the counterparty, the timing of expected future cash flows, estimates of the 
next time the security is expected to have a successful auction, and Zebra’s intent and 
ability to hold such securities until credit markets improve. These securities were also 
compared, when possible, to other securities with similar characteristics.

Of the four auction rate security instruments, Zebra deemed one item to be other than 
temporarily impaired. Therefore, we have recorded the market value decline in the 
amount of $4,374,000 for that security as an investment loss in the income statement. 
The decline in the market value of the other securities is considered temporary and was 
recorded in accumulated other comprehensive income (loss) on the balance sheet. Since 
Zebra has the intent and ability to hold these securities until they are sold at auction, 
redeemed at carrying value or reach maturity, we have classified them as long term 
investments in the balance sheet. 

Financial assets and liabilities carried at fair value as of december 31, 2008 are classified 
in the table below in one of the three categories described above (in thousands): 

Assets:

  Level 1 

  Level 2 

  Level 3 

  Level 4

The following table presents Zebra’s activity for assets measured at fair value on a 
recurring basis using significant unobservable inputs (Level 3) as defined in SFAS No. 
157, for the year ended december 31, 2008 (in thousands):

Balance at december 31, 2007 

Transfers to Level 3 

Total losses (realized or unrealized):

Included in earnings 

Included in other comprehensive income (loss) 

Purchases and settlements (net) 

Balanced at december 31, 2008 

Total gains and (losses) for the period included in earnings  
   attributable to the change in unrealized losses relating  
   to assets still held at december 31, 2008 

Auction Rate
Securities

$       —

12,350

(4,374)

(929)

—

$ 7,047

$       —

  Available-for-sale securities 

$ 182,933 

$  — 

$  7,047 

$ 189,980

Note 4 Stock Based Compensation

  Money market investments  
   related to the deferred  
   compensation plan 

3,426 

— 

— 

3,426

Total assets at fair value 

$ 186,359 

$  — 

$  7,047 

$ 193,406

Liabilities:

Forward contracts (1) 

$ 

2,414 

$  8,015 

$  — 

$  10,429

Liabilities related to the  
   deferred compensation plan 

3,323 

— 

— 

3,323

Total liabilities at fair value  $ 

5,737 

$  8,015 

$  — 

$  13,752

1)  The fair value of forward contracts are calculated as follows:

a.  Fair value of forward collar contract associated with forecasted sales hedges are calculated using the midpoint 

of ask and bid rates for similar contracts.

b.  Fair value of regular forward contracts associated with forecasted sales hedges are calculated using the month-

end exchange rate adjusted for the discount rate (3 month LIBOR rate).

c.  Fair value of balance sheet hedges are calculated at the month end exchange rate adjusted for current forward 

points unless the hedge has been traded but not settled at month end.  If this is the case, the fair value is 
calculated at the rate at which the hedge is being settled.

Based on changed conditions in the credit markets, Zebra changed our valuation 
methodology for auction rate security instruments as noted above during the third quarter 
of 2008. Accordingly, these securities changed from Level 1 to Level 3 within SFAS No. 
157’s hierarchy since Zebra’s initial adoption of SFAS No. 157 at January 1, 2008.

As of december 31, 2008, Zebra had a general stock-based compensation plan and a 
stock purchase plan under which shares of our common stock were available for future 
grants and sales, and which are described below. 

On May 9, 2006, the stockholders of Zebra approved the 2006 Zebra Technologies 
Corporation Incentive Compensation Plan (the 2006 Plan), which included authorization 
for issuance of awards of 5,500,000 shares under the 2006 Plan. The 2006 Plan became 
effective immediately and superseded the 1997 Stock Option Plan (the 1997 Plan) and 
the 2002 Non-Employee director Stock Option Plan (the 2002 director Plan), except 
that the prior plans will remain in effect with respect to stock options granted under 
the prior plans until such options have been exercised, forfeited, cancelled, expired 
or otherwise terminated in accordance with the terms of such grants. The types of 
awards available under the 2006 Plan are incentive stock options, nonqualified stock 
options, stock appreciation rights, restricted stock, performance shares and units and 
performance-based cash bonuses. Employees, directors and consultants of Zebra and 
its subsidiaries are eligible to participate in the 2006 Plan. As of december 31, 2008, 
4,002,771 shares were available for grant under the plan, and options for 1,208,901 shares 
were outstanding under the 2006 Plan.

The options granted under the 2006 Plan have an exercise price equal to the closing 
market price of Zebra’s stock on the date of grant. The options granted to employees 
generally vest over a four or five-year period.  These options expire on the earlier of (a) 
ten years following the grant date, (b) immediately if the employee is terminated for 
cause, (c) ninety days if the employee is terminated involuntarily other than for cause, 
(d) thirty days if the employee voluntarily terminates his or her employment, or (e) one 
year if the employee’s employment terminates due to death, disability, or retirement. The 
Compensation Committee of the Board of directors administers the plan. 

F-11

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table shows the number of shares granted in 2008 and the vesting 
schedules of the restricted stock awards that were granted under the Plan to certain 
executive officers and other members of management.

Number of shares granted 

Vesting period

10,140 
118,800 

One half after each year of service
 After three years of service

These restricted stock awards will vest at each vesting date if the executive remains 
employed by Zebra throughout the applicable time period, but will vest before the end 
of the each vesting period in the event of death, disability, resignation for good reason, 
a change in control (as defined in the 2006 Plan), or termination by Zebra other than 
for Cause, as defined in the restricted stock agreement entered into by Zebra with each 
executive officer who was granted restricted stock (the Restricted Stock Agreement). 
The restricted stock is forfeited in certain situations specified in the Restricted Stock 
Agreement, including, if before the restricted stock vests, the executive’s employment 
is terminated by Zebra for Cause (as defined in the Restricted Stock Agreement) or if the 
executive resigns for other than good reason.

The 1997 Plan was superseded by the 2006 Plan. As of december 31, 2008, options 
for 1,609,141 shares were outstanding and exercisable under the 1997 Plan. These 
options expire on the earlier of (a) ten years following the grant date, (b) immediately 
if the employee is terminated for cause, (c) ninety days if the employee is terminated 
involuntarily other than for cause, (d) thirty days if the employee voluntarily terminates 
his or her employment, or (e) one year if the employee’s employment terminates due to 
death, disability, or retirement.

The 2002 director Plan was superseded by the 2006 Plan. As of december 31, 2008, 
options for 186,068 shares were outstanding and exercisable under the 2002 director 
Plan. Unless otherwise provided in an option agreement, options granted under the 2002 
director Plan become exercisable in five equal increments beginning on the date of the 
grant and continuing on each of the four anniversaries thereafter. All such options expire 
on the earlier of (a) ten years following the grant date, (b) the first anniversary of the 
termination date of the non-employee director’s directorship for any reason other than 
the termination of the non-employee director’s directorship by Zebra’s stockholders for 
cause, or resignation for cause, in each case as defined in the option agreement.

In connection with Zebra’s acquisitions of Navis and WhereNet, Zebra assumed existing 
unvested stock options exercisable for shares of Navis’ common stock and WhereNet’s 
common stock, respectively, and made them options exercisable for Zebra common 
stock. These new options have exercises prices and vesting dates based on their 
previous terms. The vesting dates extend in some cases until April 30, 2011 for the Navis 
options and until October 23, 2010 for the WhereNet options. As of december 31, 2008, 
outstanding Navis and WhereNet options were exercisable for 87,277 shares and 47,787 
shares, respectively.

The Board of directors and stockholders adopted the 2001 Stock Purchase Plan and 
reserved 1,125,000 shares of Class A Common Stock for issuance under the plan. Under 
this plan, employees who work a minimum of 20 hours per week may elect to withhold up 
to 10% of their cash compensation through regular payroll deductions to purchase shares 

F-12

of Class A Common Stock from Zebra over a period not to exceed 12 months at a purchase 
price per share equal to the lesser of: (1) 85% of the fair market value of the shares as of 
the date of the grant, or (2) 85% of the fair market value of the shares as of the date of 
purchase. As of december 31, 2008, 732,051 shares have been purchased under the plan.

For purposes of calculating the compensation cost consistent with SFAS No. 123(R), the 
fair value of each stock option granted is estimated on the date of grant using a binomial 
model. The following table shows the weighted-average assumptions used for stock 
option grants as well as the fair value of the options granted based on those assumptions 
(excluding the Navis and WhereNet options):

Expected dividend yield 

Forfeiture rate 

Volatility   

Risk free interest rate 

2008 

0% 

8.99% 

37.79% 

3.17% 

2007 

0% 

7.69% 

34.73% 

4.55% 

2006

0%

7.43%

38.30%

4.58%

– Range of interest rates 

0.81% - 3.87%  4.55% - 5.03%  4.38% - 4.73%

Expected weighted-average life 

5.09 years 

4.88 years 

4.58 years

Fair value of options granted 

$7,566,000 

$10,790,000 

$5,802,000

Weighted-average grant date 
   fair value of options granted  
   (per share underlying the options) 

$13.33 

$13.72 

$14.22

The forfeiture rate is based on the historical annualized forfeiture rate, which is consistent 
with prior year rates. This rate includes only pre-vesting forfeitures. Volatility is based 
on an average of the implied volatility in the open market and the annualized volatility of 
Zebra’s stock prices over our entire stock history. The risk free interest rate used is the 
implied yield currently available from the U.S. Treasury zero-coupon yield curve over 
the contractual term of the options. The expected weighted-average life is based on the 
exercise price at the midpoint, which combines the average life of the options that have 
already been exercised or cancelled with the exercise life of all unexercised options. 
The exercise life of unexercised options assumes that the option will be exercised at 
the midpoint of the vesting date and the full contractual term. These assumptions are 
consistent with the assumptions used in prior years.

The fair value of the purchase rights of all Zebra employees issued under the Stock 
Purchase Plan is estimated using the following weighted-average assumptions for 
purchase rights granted. Expected lives of three months to one year have been used 
along with these assumptions.  

Fair market value 

Option price   

Expected dividend yield 

Expected volatility 

Risk free interest rate 

2008 

$20.26 

$17.22 

0% 

46% 

1.87% 

2007 

$34.70 

$29.50 

0% 

29% 

4.57% 

2006

$34.79

$29.57

0%

25%

4.54%

  
 
 
 
 
 
  
 
 
 
Stock option activity for the years ended december 31, 2008, 2007, and 2006 was as follows:

Fixed Options 

Outstanding at beginning of year 

Granted 

Exercised 

Forfeited 

Canceled 

Outstanding at end of year 

Options exercisable at end of year 

Intrinsic value of options exercised 

2008 

Weighted-Average 
Exercise Price 

$34.68 

35,72 

16.77 

36.11 

41.38 

$35.83 

$33.30 

Shares 

3,029,138 

567,676 

(202,204) 

(213,012) 

(42,424) 

3,139,174 

1,719,434 

$3,138,000 

2007 

Weighted-Average 
Exercise Price 

$34.08 

32.10 

18.66 

40.18 

48.71 

$34.68 

$30.52 

Shares 

2,460,367 

1,069,290 

(332,563) 

(149,724) 

(18,232) 

3,029,138 

1,413,352 

$6,723,000 

2006

Weighted-Average
Exercise Price

$31.04

43.15

20.85

41.12

46.09

$34.08

$26.49

Shares 

2,548,484 

408,046 

(375,222) 

(103,551) 

(17,390) 

2,460,367 

1,035,278 

$8,209,000 

The following table summarizes information about fixed stock options outstanding at december 31, 2008:

Range of 
Exercise Prices 

$1.29-$24.21 

$24.21-$36.39 

$36.39-$41.25 

$41.25-$46.18 

$46.18-$53.92 

Aggregate intrinsic value 

Weighted-average remaining contractual term 

Number 
of Shares 

547,009 

635,430 

895,941 

630,707 

430,087 

3,139,174 

Options Outstanding 

Weighted-Average 
Remaining Contractual Life 

Weighted-Average 
Exercise Price 

Number 
of Shares 

Weighted-Average
Exercise Price

Options Exercisable

3.70 years 

4.66 years 

8.55 years 

7.00 years 

5.26 years 

$18.28 

29.64 

38.47 

44.29 

49.42 

483,968 

451,414 

 135,930 

364,479 

283,643 

1,719,434 

$18.56

27.70

40.17

44.97

49.10

Options Outstanding 

Options Exercisable

$1,511,000 

6.2 years 

$1,252,000

4.6 years

As of december 31, 2008, there was $21,418,000 of unearned compensation cost related 
to stock options granted under the plans. That cost is expected to be recognized over a 
weighted-average period of 2.5 years. 

The following table (in thousands) summarized the adjusted fair values of the assets 
acquired and the liabilities assumed at the date of acquisition:

At April 1, 2008

Note 5 Business Combinations
Multispectral Solutions Inc. On April 1, 2008, Zebra acquired all of the outstanding stock 
of Multispectral Solutions Inc. (MSSI) for $18,366,000, which is net of cash acquired 
and includes transaction costs. Headquartered in Germantown, Maryland, MSSI is a 
global provider of ultra wideband (UWB) real-time locating systems and other UWB-
based wireless technology. Zebra acquired this company to further extend our range 
of solutions to help our customers identify, track and manage a broader range of 
assets. Zebra acquired this company to further extend our range of solutions to help 
our customers identify, track and manage a broader range of assets. The Consolidated 
Statements of Earnings (Loss) reflect the results of operations of MSSI since the effective 
date of the purchase. The pro forma impact of this acquisition was not significant.

Current assets 

Property and equipment 

Intangible assets 

Goodwill    

     Total assets acquired    

deferred tax liability 

Current liabilities    

     Net assets acquired 

$     700 

70 

8,000 

13,547

$22,317

(3,011) 

(940)

$18,366

F-13

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
On a preliminary basis pending the receipt of final valuations, the purchase price was 
allocated to identifiable tangible and intangible assets acquired and liabilities assumed 
based on their estimated fair values resulting in goodwill of $13,547,000. The intangible 
assets of $8,000,000 consist of the following (in thousands):

Customer relationships 
developed technology 

The goodwill is not deductible for tax purposes.

Amount 
$1,000 
7,000 

Useful Life
10 years
8 years

Navis, LLC. On december 14, 2007, Zebra acquired all of the outstanding stock of Navis 
Holdings, LLC (Navis) for $144,066,000, which is net of cash acquired and transaction 
costs. Headquartered in Oakland, California, Navis provides solutions to optimize the flow 
of goods through marine terminals and other operations managing cargo in the supply 
chain. Zebra acquired this company to further extend our range of solutions to help 
our customers identify, track and manage a broader range of assets. The Consolidated 
Statements of Earnings (Loss) reflect the results of operations of Navis since the effective 
date of the purchase. The pro forma impact of this acquisition was not significant.

The following table (in thousands) summarizes the adjusted fair values of the assets 
acquired at the date of acquisition.

At December 14, 2007

Current assets 

Property and equipment 

Intangible assets 

Goodwill    

     Total assets acquired    

Current liabilities    

     Net assets acquired 

$   25,707 

2,601 

58,400 

76,693

$163,401

(19,335)

$144,066

The purchase price was allocated to identifiable tangible and intangible assets acquired 
and liabilities assumed based on their estimated fair values resulting in goodwill of 
$76,693,000. The intangible assets of $58,400,000 consist of the following (in thousands):

Trade names 
Customer relationships 
developed technology 

The goodwill is deductible for tax purposes.

Amount 

$  2,300 
39,000 
17,100 

Useful Life

2 years
15 years
6 years

proveo AG. On July 2, 2007, Zebra acquired all of the outstanding stock of proveo AG 
for $20,224,000 (€14,866,000), which is net of cash acquired and transaction costs. 
Headquartered in Crailsheim, Germany, proveo AG provides integrated hardware 
and software systems that locate and track airport ground support equipment. Zebra 
acquired this company to further extend our range of solutions to help our customers 
identify, track and manage a broader range of assets. The Consolidated Statements of 
Earnings (Loss) reflect the results of operations of proveo AG since the effective date of 
the purchase. The pro forma impact of this acquisition was not significant.

The following table (in thousands) summarizes the adjusted fair values of the assets 
acquired and the liabilities assumed at the date of acquisition.

At July 2, 2007

Current assets 

Property and equipment 

Intangible assets 

Goodwill    

     Total assets acquired    

deferred tax liability 

Current liabilities    

     Net assets acquired 

$  2,062 

114 

4,176 

16,331

$22,683

(1,572) 

(887)

$20,224

The purchase price was allocated to identifiable tangible and intangible assets acquired 
and liabilities assumed based on their estimated fair values resulting in goodwill of 
$16,331,000. The intangible assets of $4,176,000 consist of the following (in thousands):

Trade names 
Customer relationships 
developed technology – hardware 
developed technology – software 

The goodwill is not deductible for tax purposes.

Amount 

Useful Life

$   130 
1,523 
1,504 
1,019 

1.5 years
8 years
8 years
5 years

WhereNet Corp. On January 25, 2007, Zebra acquired all of the outstanding stock of 
WhereNet Corp., for $127,450,000, which is net of cash acquired and transaction costs. 
Headquartered in Santa Clara, California, WhereNet provides integrated wireless real 
time locating systems (RTLS) to companies primarily in the industrial manufacturing, 
transportation and logistics, and aerospace and defense sectors. Zebra acquired this 
company to add a range of solutions to help our customers identify, track and manage 
a broader range of assets. The Consolidated Statements of Earnings (Loss) reflect the 
results of operations of WhereNet since the effective date of the purchase. The pro forma 
impact of this acquisition was not significant.

F-14

 
 
 
 
 
 
The following table (in thousands) summarizes the adjusted fair values of the assets 
acquired and the liabilities assumed at the date of acquisition.

At January 25, 2007

$1,698,000 related to these payments. This expense was netted against the $7,000,000 
received from the escrow settlement and is shown on the Consolidated Statements of 
Earnings (Loss) on a separate line titled litigation/claim settlement.

Current assets 

deferred tax assets, net 

Property and equipment 

Intangible assets 

Goodwill    

     Total assets acquired    

Current liabilities    

     Net assets acquired 

$    9,254 

19,058 

360 

30,616 

87,482

$146,770

(19,320)

$127,450

The purchase price was allocated to identifiable tangible and intangible assets acquired 
and liabilities assumed based on their estimated fair values resulting in goodwill of 
$87,482,000. The future benefit of the acquired net operating loss of $28,815,000 is 
included in the net deferred tax assets. The intangible assets of $30,616,000 consist of the 
following (in thousands):

developed technology 
Customer relationships 
Backlog 
Acquired in-process research and development 

Amount 

$14,978 
12,324 
1,461 
1,853 

Useful Life

6 years
10 years
1 year
N/A

The acquired in-process research and development of $1,853,000 was written-off at the 
date of the acquisition in accordance with FASB Interpretation No. 4, Applicability of 
FASB Statement No. 2 to Business Combinations Accounted for by the Purchase Method. 
Acquired in-process technology is stated separately in the operating expense section of 
the Consolidated Statements of Earnings (Loss). 

The goodwill is not deductible for tax purposes.

As part of the acquisition closing, an escrow balance of approximately $13,600,000 
was established against the total purchase price. On January 24, 2008, Zebra filed an 
indemnification claim against the sellers of WhereNet for the entire escrow balance, 
alleging that Zebra was entitled to indemnification from the former shareholders of 
WhereNet as a result of, among other things, breaches of the representations and 
warranties in the acquisition agreement and potential third party claims. Representatives 
of the shareholders disputed the allegations and filed a declaratory action to obtain the 
escrowed funds. The dispute was settled and the complaint was dismissed in September 
2008. In accordance with the settlement agreement, Zebra received $7,000,000 of the 
escrowed funds, and the remainder was distributed to the former shareholders and 
vested option holders of WhereNet pursuant to the terms of the acquisition agreement.

Zebra agreed to make payments to its current employees that had been shareholders 
and vested option holders of WhereNet to reimburse them for their pro rata portions of 
any share of the escrow funds that they did not receive due to Zebra’s recoupment of 
amounts from the escrow funds. Accordingly, we recorded expense in the amount of 

Note 6 Stockholders’ Equity
Share count and par value data related to stockholders’ equity are as follows:

Preferred Stock

Par value per share 
Shares authorized 
Shares outstanding 

Common Stock—Class A
Par value per share 
Shares authorized 
Shares issued 
Shares outstanding 

Treasury stock

Shares held 

December 31,  December 31,
2007

2008 

$0.01 
10,000,000 
— 

$0.01
10,000,000
— 

$0.01 
150,000,000 
72,151,857 
60,861,592 

$0.01
150,000,000
72,151,857
66,370,248

11,290,265 

5,781,609

during the year ended december 31, 2008, Zebra purchased 6,008,232 shares of Zebra 
Class A Common Stock for $157,582,000. We reissued 499,576 treasury shares during 
2008 upon exercise of stock options, purchases under the stock purchase plan and 
issuances of restricted stock.

Stockholder Rights Agreement. Zebra’s Board of directors adopted a Stockholder Rights 
Agreement under which stock purchase rights were paid by dividend to stockholders 
of record on March 15, 2002 at the rate of one Class A Right for each outstanding share 
of Class A Common Stock. Each Class A Right, other than those held by the acquiring 
person, entitles the registered holder to purchase one ten-thousandth of a share of 
Series A Junior Participating Preferred Stock, par value $0.01 per share, at a price of 
$300 per one ten-thousandth of Class A Preferred Share after the distribution date. The 
distribution date is 10 days after the date on which any person or group announces that 
it has acquired 15% or more of Zebra’s outstanding common stock or 10 days (or a later 
date as determined by the Board of directors) after the date on which any person or 
group announces or commences a tender offer that would result in the person or group 
becoming an owner of 15% or more of the outstanding common stock.

The Rights will expire on March 14, 2012 unless that date has been extended by the Board 
of directors or unless the Rights are redeemed or terminated earlier. A committee of 
Zebra’s independent directors will review the Rights Plan at least every three years and 
decide whether it should continue or be revoked. Zebra generally may amend the Rights 
Plan or redeem the Rights at $0.001 per Right at any time prior to the time a person or 
group has acquired at least 15% of the outstanding common stock.

F-15

 
 
 
     
 
 
 
 
 
 
 
 
Note 7 Earnings (Loss) Per Share 
For the years ended december 31, 2008, 2007, and 2006, earnings (loss) per share before 
cumulative effect of the accounting change were computed as follows (in thousands, 
except per-share amounts):

Year Ended December 31,
2007 

2008 

2006

Basic earnings (loss) per share: 

Income (loss) before cumulative effect  
   of accounting change 

Weighted average common 
   shares outstanding 

Per share amount 

Diluted earnings (loss) per share: 

Income (loss) before cumulative effect  
   of accounting change 

Weighted average common 
   shares outstanding 

$(38,421) 

$110,113 

$69,627

664,524 

$(0.60) 

68,463 

$1.61 

70,516

$0.99

$(38,421) 

$110,113 

$69,627

Add: Effect of dilutive securities – stock options 

— 

diluted weighted average and equivalent 
   shares outstanding 

Per share amount 

64,524 

$(0.60) 

64,524 

68,463 

445 

68,908 

$1.60 

70,516

440

70,956

$0.98

For the years ended december 31, 2008, 2007, and 2006, earnings (loss) per share after 
the cumulative effect of the accounting change were computed as follows (in thousands, 
except per-share amounts):

Year Ended December 31,
2007 

2008 

2006

$(38,421) 

$110,113 

$70,946

64,524 

$(0.60) 

68,463 

$1.61 

70,516

$1.01

$(38,421) 

$110,113 

$70,946

68,463 

445 

68,908 

$1.60 

70,516

440

70,956

$1.00 

Basic earnings (loss) per share: 

Net income (loss) 

Weighted average common 
   shares outstanding 

Per share amount 

Diluted earnings (loss) per share: 

Net income (loss) 

Weighted average common 
   shares outstanding 

64,524 

Add: Effect of dilutive securities – stock options 

— 

diluted weighted average and equivalent 
   shares outstanding 

Per share amount 

64,524 

$(0.60) 

F-16

The potentially dilutive securities that were excluded from the earnings (loss) per share 
calculation consist of stock options with an exercise price greater than the average 
market price of the Class A Common Stock. These options were as follows: 

Potentially dilutive shares 

2,217,940 

1,561,918 

1,140,689

Year Ended December 31,
2007 

2006

2008 

Note 8 Investments and Marketable Securities
We classify our investments in marketable debt securities as available-for-sale in 
accordance with the classifications defined in SFAS No. 115, Accounting for Certain 
Investments in Debt and Equity Securities. As of december 31, 2008, all of our 
investments in marketable debt securities with maturities greater than one year are 
classified as long-term in the balance sheet due to our ability to hold them until maturity.

SFAS No. 115 requires that changes in the market value of available-for-sale securities are 
reflected in the accumulated other comprehensive income (loss) caption of stockholders’ 
equity in the balance sheet, until we dispose of the securities. Once these securities 
are disposed of, either by sale or maturity, the accumulated changes in market value 
are transferred to investment income. On the cash flow statements, changes in the 
balances of available-for-sale securities are included in purchases, sales and maturities of 
investments under investing activities.

Changes in market value of trading securities would be recorded in investment income 
as they occur, and the related cash flow statement includes changes in the balances of 
trading securities as operating cash flows. 

The amortized cost, gross unrealized holding gains, gross unrealized holding losses 
and aggregate fair value of investment securities at december 31, 2008, were as follows 
(in thousands):  

Amortized 

Gross 
Unrealized 
Cost  Holding Gains  Holding Losses 

Gross 
Unrealized 

Fair
Value

Available-for-sale: 

U.S. government 
   and agency securities 

$  42,842 

State and municipal bonds 

  144,528  

Corporate bonds 

Other 

3,020 

320 

 $190,710 

$ 

30 

  1,366 

  — 

  — 

$ 1,366 

$  (338)  $  42,534

  (1,356) 

  144,538

(432) 

— 

2,588

320

$ (2,126)  $ 189,980

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Changes in unrealized gains and losses on available-for-sale securities are included in 
these financial statements as follows (in thousands):

Year Ended December 31,

2008 

2007 

2006

Changes in unrealized gains and losses 
   on available-for-sale securities, net of tax, 
   recorded in accumulated other 
   comprehensive income (loss) 

$(543) 

$1,111 

$(1,672)

The amortized cost, gross unrealized holding gains, gross unrealized holding losses  
and aggregate fair value of investment securities at december 31, 2007, were as follows 
(in thousands):

Amortized 

Gross 
Unrealized 
Cost  Holding Gains  Holding Losses 

Gross 
Unrealized 

Fair
Value

Available-for-sale: 

U.S. government 
   and agency securities 

$  31,989 

State and municipal bonds 

  194,350  

Corporate bonds 

Other 

Partnership interests using  
   cost method* 

3,020 

38 

  229,397 

  10,933 

$240,330 

$ 

56 

899 

  — 

  — 

$  955 

  — 

$  955 

$ 

(505)  $  31,540

(289) 

  194,960

(20) 

— 

3,000

38

$ 

(814)  $ 229,538

— 

  10,933

$ 

(814)  $ 240,471

*Amounts are at original cost rather than fair value due to the use of the cost method of accounting.

The following table shows the number, aggregate market value and unrealized losses (in 
thousands) of investments with market values that were less than amortized cost as of 
december 31, 2008. These lower market values are caused by short-term fluctuations in 
interest rates and are not a reflection of the credit worthiness of the issuer. Market values 
are expected to recover to the amortized cost prior to maturity. 

        Unrealized Loss < 12 months 

                     Unrealized Loss > 12 months

Number  
of investments  

Aggregate  
Market Value 

Unrealized  
Losses 

Number of 
investments 

Aggregate 
Market Value 

Unrealized
Losses

Government securities 

State and municipal bonds 

Corporate bonds 

     Total 

2 

1 

1 

4 

$     590 

2,900 

2,587 

$  6,077 

$     (17) 

(76) 

(432) 

$  (525) 

16 

30 

— 

46 

$   9,017 

24,376 

— 

$33,393 

$   (321)

(1,280)

—

$(1,601)

As of december 31, 2007, the number, aggregate market value and unrealized losses (in thousands) of investments with market values that were less than amortized cost were:

        Unrealized Loss < 12 months 

                     Unrealized Loss > 12 months

Number  
of investments  

Aggregate  
Market Value 

Government securities 

State and municipal bonds 

Corporate bonds 

     Total 

3 

5 

1 

9 

$  7,561 

8,406 

3,000 

$18,967 

Unrealized  
Losses 

$  (102) 

(3) 

(20) 

$  (125) 

Number of 
investments 

Aggregate 
Market Value 

Unrealized
Losses

21 

77 

— 

48 

$13,599 

30,986 

— 

$44,585 

$   (403)

(286)

—

$   (689)

F-17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The contractual maturities of debt securities at december 31, 2008, were as follows  
(in thousands):  

due within one year 

due after one year through five years 

due after five years through ten years 

due after ten years 

Fair Value

$  85,654

61,047

12,963

30,316

$189,980

Using the specific identification method, the proceeds and realized gains on the sales of 
available-for-sale securities were as follows (in thousands): 

Proceeds   

Realized gains 

Realized losses 

Net realized losses included in other  
   comprehensive income (loss) 
   as of the end of the prior year 

2008 

2007 

2006

$165,177 

$343,647 

$337,671

376 

(901) 

594 

(781) 

215

(1,385)

(441) 

(392) 

(1,041)

Note 9 Related-Party Transactions
Prior to August 2007, Zebra leased a building from Unique Building Corporation (Unique), 
an entity controlled by certain officers and stockholders of Zebra. On August 1, 2007, 
the building was sold to an unrelated party. Lease payments made to Unique under the 
lease were recorded as a component of all functional areas and were included in the 
consolidated financial statements as follows (in thousands):

2007 
2006 

Unique Operating Lease

$1,358
2,336

Note 10 Inventories
The components of inventories, net of allowances, are as follows (in thousands):

Raw material  

Work in process 

deferred costs of long-term contracts 

Finished goods 

Total inventories 

       December 31, 
2008  

2007

$  50,015  

$46,572 

1,130  

628  

48,426 

1,103

1,469

35,894

$100,199 

$85,038

Inventory reserves (included in above numbers) 

$     7,172 

$  8,999

F-18

Note 11 Property and Equipment
Property and equipment, which includes assets under capital leases, is comprised of the 
following (in thousands):

Buildings 

Land 

Machinery, equipment and tooling 

Furniture and office equipment 

Computers and software 

Automobiles 

Leasehold improvements 

Projects in progress 

       December 31, 

2008 

2007

$    1,844 

$  15,336 

289 

76,742 

9,062 

63,638 

20 

10,328 

22,509 

1,910 

68,571 

8,519 

56,453 

50 

10,220 

11,729 

184,432 

172,788 

Less accumulated depreciation and amortization 

(109,069) 

(105,102) 

Net property and equipment 

$  75,363 

$  67,686 

Other items related to property and equipment are as follows: 

       December 31, 

2008 

2007

Unamortized computer software costs 

$  13,330 

$  10,402 

Amortization of capitalized software 

$   5,058 

$    4,447 

$    3,600

Total depreciation expense charged to income  20,006 

15,774 

12,434

Year Ended December 31,
2007 

2006

2008 

Note 12 Income Taxes
The geographical sources of income (loss) before income taxes and cumulative effect of 
accounting change were as follows (in thousands):

United States 

Outside United States 

Total 

Year Ended December 31,
2007 

2008 

2006

$(30,517) 

$142,903 

$  86,609

18,604 

24,472 

15,033

$ (11,913) 

$167,375 

$101,642

Zebra’s intention is to permanently reinvest the undistributed earnings of all of our 
foreign subsidiaries in accordance with APB Opinion No. 23, Accounting for Income Taxes 
– Special Areas. Accordingly, we have not provided for deferred U.S. income taxes on 
undistributed earnings of foreign subsidiaries, which totaled approximately $24,261,000 
at december 31, 2008. Should such earnings be remitted to Zebra, foreign tax credits 
would be available to substantially offset the U.S. income taxes due upon repatriation. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
       
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
The provision for income taxes consists of the following (in thousands):

Current: 

Federal 

State   

Foreign   

deferred:   

Federal 

State   

Total 

Year Ended December 31,
2007 

2008 

2006

$38,149 

$44,737 

$29,376

5,213 

7,494 

(22,309) 

(2,039) 

5,391 

8,399 

(1,458) 

193 

2,804

4,560

(3,748)

(283)

$26,508 

$57,262 

$32,709

The provision for income taxes differs from the amount computed by applying the 
U.S. statutory Federal income tax rate of 35% to income before income taxes. The 
reconciliation of statutory and effective income taxes is presented below (in thousands):

Year Ended December 31,
2007 

2008 

2006

Provision computed at statutory rate 

$  (4,170) 

$58,582 

$36,279

State income tax (net of Federal tax benefit) 

Tax-exempt interest income 

Acquired in-process technology 

Acquisition related items 

Asset impairment charges 

Tax benefit of exempt foreign trade income 

domestic manufacturing deduction 

Research and experimental credit  

Other 

1,127 

(1,997) 

— 

(2,450) 

35,360 

— 

(1,715) 

(400) 

753 

3,636 

(4,173) 

649 

— 

— 

— 

(1,470) 

(400) 

438 

1,412

(4,378)

—

—

—

(1,365)

(665)

(350)

1,776

Provision for income taxes 

$26,508 

$57,262 

$32,709

The amounts in the previous two tables include the tax on the cumulative effect of 
accounting principle of $694,000 for 2006.

deferred income taxes reflect the impact of temporary differences between the amounts 
of assets and liabilities for financial reporting purposes and such amounts as measured 
by tax laws. Based on management’s assessment, it is more likely than not that the 
deferred tax assets will be realized through future taxable earnings.

Tax effects of temporary differences that give rise to deferred tax assets and liabilities are 
as follows (in thousands):

       December 31, 

2008 

2007

deferred tax assets: 

deferred rent-building 

Accrued vacation 

deferred compensation 

Inventory items 

Allowance for doubtful accounts and other receivables 

Other accruals 

FAS 123(R) stock option expense 

Unrealized gain on securities – FAS 115 

Unrealized loss on partnership interests 

Unrealized loss on hedges 

Net operating loss carryforwards 

Total deferred tax assets 

deferred tax liabilities: 

Unrealized gain on hedges 

depreciation and amortization 

Total deferred tax liabilities 

Net deferred tax assets 

$  1,817 

  1,717 

  1,576 

  4,358 

272 

  3,749 

  18,545 

275 

  10,154 

12 

  21,792 

  64,267 

— 

  (1,337) 

  (1,337) 

$ 62,930 

$ 

311

  1,541

  2,879

  4,249

  4,053

  5,464

  10,111

—

  4,188

  3,275

  24,884

  60,955

(53)

  (17,723)

  (17,776)

$ 43,179

Included in the line item, acquisition related items, above is deferred tax assets related 
to federal and state net operating losses that resulted from the WhereNet acquisition. As 
of december 31, 2008, we had approximately $59,887,000 of federal net operating loss 
carryforwards available to offset future taxable income which expire in 2012 through 
2022. As of december 31, 2008, we also had approximately $19,283,000 of state net 
operating loss carryforwards which expire in 2012 through 2022. Zebra’s intention is to 
utilize these net operating loss carryforwards to offset future income tax expense. Under 
the United States Tax Reform Act of 1986, the amounts of benefits from net operating 
loss carryforwards may be impaired or limited in certain circumstances, including 
significant changes in ownership interests. 

Zebra concluded U.S. federal income tax audits for the years of 2005 and 2006 during 
2008. The 2007 tax year is open to audit. As a result of the concluded audits, additional 
income tax expense in the amount of $758,949 was incurred. In addition, interest expense 
in the amount of $146,937, net of tax benefits, was incurred. These amounts are included 
as part of current year income tax expense. The tax years 2004 through 2007 remain open 
to examination by various state taxing jurisdictions. Tax authorities in the United Kingdom 
have completed income tax audits through tax years ending december 31, 2006.

F-19

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Total 

$  89,753 

$(23,394) 

$144,082 

$(24,658)

Goodwill at december 31, 2006 

Note 13 Goodwill and Other Intangible Asset Data
Intangible asset data are as follows (in thousands):

 December 31, 2008 

Gross 
Carrying 
Amount 

 December 31, 2007
Gross

Accumulated 
Amortization 

Carrying  Accumulated
Amount  Amortization 

Amortized intangible assets 

  Current technology 

$  33,157 

$(14,034) 

$   51,700 

$(13,526)

Patent and other 
   intellectual property 

  Customer relationships 

13,328 

43,358 

(4,448) 

(4,912) 

31,697 

60,685 

(6,468)

(4,664)

Unamortized intangible assets 

  Goodwill   

$151,356 

$246,510 

Aggregate amortization expense 

For the year ended 
   december 31, 2007 

For the year ended 
   december 31, 2008 

$  18,575 

Estimated amortization expense for the years ended: 

$    3,653 

    december 31, 2009 

    december 31, 2010 

    december 31, 2011 

    december 31, 2012 

    december 31, 2013 
    Thereafter 

10,364 

9,181 

8,915 

8,307 

6,855 
22,737 

In accordance with SFAS No. 142, Goodwill and Other Intangible Assets, we test 
goodwill for impairment on an annual basis or more frequently if we believe indicators 
of impairment exist. We performed our annual impairment test in June 2008, and 
determined that our goodwill was not impaired as of the end of May 2008. 

The performance of the test involves a two step process. The first step of the impairment 
test involves comparing the fair values of the applicable reporting units with their 
aggregate carrying values, including goodwill. We generally determine the fair value 
of our reporting units using the income approach methodology of valuation that 
includes the discounted cash flow method as well as other generally accepted valuation 
methodologies. If the carrying amount of a reporting unit exceeds the reporting unit’s 
fair value, we perform the second step of the goodwill impairment test to determine the 
amount of impairment loss. The second step of the goodwill impairment test involves 
comparing the implied fair value of the affected reporting unit’s goodwill with the 
carrying value of that goodwill.

F-20

due to the deterioration of the economy and a significant reduction in the price of our 
stock, we performed an interim test of our goodwill in the fourth quarter of 2008 and 
determined that the goodwill associated with our ESG segment was impaired requiring a 
charge of $113,679,000. The impairment charge was due to decreased sales and cash flow 
estimates in our ESG segment as a result of world-wide depressed economic conditions. 
As of december 31, 2008, these amounts are estimates and may be adjusted during the 
first quarter of 2009 upon completion of a detailed second step impairment analysis.   

Changes in the net carrying value amount of goodwill were as follows (in thousands):

Acquisitions 

Foreign exchange impact 

Goodwill at december 31, 2007 

Acquisitions 

Impairment charges 

Foreign exchange impact 

Enterprise 
Solutions 
Group 

$            — 

175,812 

— 

175,812 

19,289 

(113,679) 

(585) 

Specialty
Printing 
Group 

Total

$70,714 

$   70,714

— 

(16) 

70,698 

— 

— 

(179) 

175,812

(16)

246,510

19,289

(113,679)

(764)

Goodwill at december 31, 2008 

$    80,837 

$70,519 

$ 151,356

during 2008, we acquired intangible assets in the amount of $1,384,000 for patents 
and other intellectual property. These intangible assets have an estimated useful life 
of 2 to 9 years. In conjunction with our goodwill impairment testing, we also tested our 
identifiable intangible assets and found several of them to be impaired resulting in an 
additional impairment charge of $28,937,000 to our ESG segment and $14,680,000 to our 
SPG segment. The impairment charges in our SPG segment were related primarily to 
radio frequency identification.

Note 14 Other Assets
Other assets consist of the following (in thousands):

Money market investments related to the   
   deferred compensation plan (See Note 19) 

Long-term equity securities 

deposits 

Other long-term assets 

Total 

        December 31, 

2008 

2007

$3,426 

$2,795

812 

957 

210 

270

1,549

4,772

$5,405 

$9,386

 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
       
 
Note 15 401(k) Savings and Profit Sharing Plans
Zebra has a Retirement Savings and Investment Plan (the 401(k) Plan), which is intended 
to qualify under Section 401(k) of the Internal Revenue Code. qualified employees may 
participate in Zebra’s 401(k) Plan by contributing up to 15% of their gross earnings to 
the plan subject to certain Internal Revenue Service restrictions. Zebra matches each 
participant’s contribution of up to 6% of gross eligible earnings at the rate of 50%. Zebra 
may contribute additional amounts to the 401(k) Plan at the discretion of the Board of 
directors, subject to certain legal limits.

Hedging of Anticipated Sales
We manage the exchange rate risk of anticipated euro denominated sales using forward 
contracts and option collars. We designate these contracts as cash flow hedges. Gains 
and losses on these contracts are deferred in other comprehensive income (loss) until 
the contracts are settled and the hedged sales are realized, at which time the deferred 
gains or losses will be reported as an increase or decrease to sales. Summary financial 
information related to the cash flow hedges of future revenues follows (in thousands, 
except percentages):

Zebra has a discretionary profit-sharing plan for qualified employees, to which it 
contributes a percentage of eligible payroll each year. Participants are not permitted to 
make contributions under the profit-sharing plan. 

Company contributions to these plans, which were charged to operations, approximated 
the following (in thousands):

401(k) 

Profit sharing 

Total 

Percentage of eligible payroll contributed 
   for profit-sharing plan 

2008 

$ 4,156 

1,748 

$5,904 

Year Ended December 31,
2007 

2006

$4,203 

1,599 

$5,802 

$2,030

1,628

$3,658

Net unrealized losses deferred in accumulated
   other comprehensive income (loss): 

  Gross 

Income tax benefit 

     Net 

Notional balance of outstanding contracts 
Hedge effectiveness 

  December 31,  December 31,
2007

2008 

$      (32) 

$  (9,252)

(12) 

(3,482)

$      (20) 

$  (5,770)

€14,680 
100% 

€108,500 
100%

1.5% 

1.8% 

1.8%

Net gain and (losses) included in revenue 

$(12,354) 

$(3,060) 

   Year ended December 31,

2008 

2007 

2006

$(873)

Note 16 Derivative Instruments
In the normal course of business, portions of Zebra’s operations are subject to fluctuations 
in currency values. We manage these risks using derivative financial instruments. 

Hedging of Net Assets
We use forward contracts and options to manage exposure related to our pound and euro 
denominated net assets. We record gains and losses on these contracts and options in 
income each quarter along with the transaction gains and losses related to our net euro asset 
position. Summary financial information related to these activities follows (in thousands):

  Year Ended December 31,
2007 

2008 

2006

Change in losses from foreign 
   exchange derivatives 

$(13,196) 

$(3,788) 

Gain (loss) on net foreign currency assets 

16,714 

     Net foreign exchange gain (loss) 

$   3,518 

4,311 

$     523 

$   (73)

(562)

$(635)

December 31,  December 31,  December 31,
2006

2008 

2007 

Notional balance of outstanding contracts: 

Euro 

Pound 

Euro/Pound 

€18,500 
£  5,000 
€17,000 

€ 14,000  
£  3,000 
€20,500 

€17,000  
£  2,660 
€22,000

Net fair value of outstanding contracts 

$(2,414) 

$   (104) 

$   (172)

The above 2008 gains and losses are the net pretax gains and losses released from other 
comprehensive income (loss) into earnings during these years. We expect to release 
pretax losses in the amount of $32,000 from other comprehensive income (loss) into 
earnings during 2009 along with gains and losses on similar contracts entered into early 
in 2009. Currently, the initial duration of our forecasted sales hedge contracts is eight 
months. Effectiveness testing is performed on each contract monthly. We have not 
experienced any gains or losses due to ineffectiveness. If we were to experience such 
gains or losses, we would record them as a foreign exchange gain or loss. If we were 
to cancel or net settle a hedge designated as a cash flow hedge prior to the scheduled 
settlement date, we would recognize the gain or loss on that settlement immediately as a 
foreign exchange gain or loss.

Note 17 Commitments and Contingencies
Leases. Minimum future obligations under non-cancelable operating leases as of 
december 31, 2008 are as follows (in thousands):

2009 

2010 

2011 

2012 

2013 

Thereafter 

Total minimum lease payments 

Operating Leases

$ 12,023

9,951

8,123

7,069

6,351

4,946

$48,463

F-21

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
Rent expense for operating leases charged to operations was as follows (in thousands):

Rent expense 

2008 

$15,695 

Year Ended December 31,
2007 

2006

$10,675 

$9,011

The operating lease information includes a variety of properties around the world. 
These properties are used as manufacturing facilities, distribution centers and sales 
offices. Lease terms range from one year to 17 years with breaking periods specified in 
the lease agreements.

during 2008, Zebra entered into a sale and leaseback transaction for the building we 
owned in Camarillo, California. The resulting lease has a term of 30 months and the 
minimum monthly lease payments are $111,850 with no rent escalation clause. We are 
also moving our corporate headquarters from the current Vernon Hills, Illinois, location to 
a new location in Lincolnshire, Illinois as of March 1, 2009. The lease on this building has 
a term of 5 years, 4 months with minimum monthly lease payments beginning at $53,644 
increasing approximately 2% per year through the end of the lease term.

Letters of credit. In connection with various customer contracts, Zebra has entered into 
three letters of credit agreements with a bank. The contingent liability of Zebra under 
these agreements as of december 31, 2008 is $756,000.   

Revolving credit agreement. On August 14, 2008, Zebra entered into a revolving credit 
agreement for a five-year $100 million revolving credit facility. The loans under this credit 
facility will be available for general corporate purposes of Zebra and its subsidiaries in 
the ordinary course of business and other purposes permitted by the agreement. 

This credit agreement is guaranteed by certain of Zebra’s domestic subsidiaries. Loans 
under the agreement shall bear interest at a rate equal to the prime rate or a spread over 
the applicable LIBOR rate, as selected by Zebra. This spread for LIBOR-based loans is 
dependent on our ratio of Total debt to EBITdA, as defined in the agreement, and ranges 
from 0.50% to 1.25%. The spread in effect at closing for LIBOR-based loans was .50%. 

The credit agreement includes customary representations, warranties, affirmative 
and negative covenants (including, among others, restrictions on the payment of cash 
dividends) and events of default (and related remedies, including acceleration and 
increased interest rates following an event of default). It also contains financial covenants 
tied to Zebra’s leverage ratio and fixed charge coverage ratio. As of december 31, 2008, we 
had established letters of credit amounting to $456,000, which reduce the funds available 
for borrowing under the agreement. At that date, no amounts were outstanding under the 
credit agreement.

Legal proceedings. On January 31, 2003, a Writ of Summons was filed in the Nantes 
Commercial Court, Nantes, France, by Printherm, a French corporation, and several of 
its shareholders (collectively, “Printherm”), against Zebra Technologies France (“ZTF”), 
a French corporation and wholly-owned subsidiary of Zebra. Printherm seeks damages 
in the amount of €15,304,000 and additional unspecified damages in connection with 
ZTF’s termination of negotiations in december 2000 respecting the proposed acquisition 
by Zebra of the capital stock of Printherm. The negotiation was terminated based on 
unsatisfactory results of the ongoing due diligence. We believe that Printherm’s claims are 
without merit and that a loss is not likely to occur. We will vigorously defend the action.

Printherm filed bankruptcy proceedings on August 30, 2004, and the Commercial 
Court ordered its liquidation on November 30, 2004. A final hearing to consider statute 
of limitations and substantive arguments was held december 11, 2008. The Court is 
expected to enter a judgment on March 26, 2009.

On April 9, 2008, a complaint was filed in the U.S. district Court for the Northern district 
of Illinois by Barcode Informatica, Ltd. (“Barcode”), a former Brazilian reseller, against 
Zebra. The complaint alleges that Zebra wrongfully terminated Barcode’s reseller 
status and tortiously interfered with Barcode’s alleged bid for the sale of printers to 
Brazilian Post. Barcode’s claim seeks an unspecified amount of damages. We believe that 
Barcode’s claims are without merit and we will vigorously defend the action.  

Note 18 Segment and Geographic Sales
As a result of the acquisitions of WhereNet Corp., proveo AG, Navis Holdings, LLC, and 
Multispectral Solutions Inc., Zebra now has two reportable segments: Specialty Printing 
Group (SPG) and Enterprise Solutions Group (ESG). 

SPG includes direct thermal and thermal transfer label and receipt printers, passive 
radio frequency identification (RFId) printer/encoders, dye sublimation card printers and 
digital photo printers. Also included in this group is a comprehensive range of specialty 
supplies consisting of self-adhesive labels, thermal transfer ribbons, thermal printheads, 
batteries and other accessories, including software for label design and printer network 
management.

ESG has evolved since the beginning of 2007 with the acquisitions of WhereNet Corp., 
proveo AG, Navis Holdings, LLC, and Multispectral Solutions Inc. The solutions that these 
companies provide are sold on a contract basis and are typically installed over several 
quarters. These contracts cover a range of services, including design, installation and 
ongoing maintenance services.

The accounting policies for reportable segments are the same as those described in the 
summary of significant accounting policies except that Zebra records its federal and 
state deferred tax assets and liabilities in corporate and other. Intersegment sales are 
not significant.  

F-22

 
 
 
Segment information is as follows (in thousands):

Net sales:

SPG 

ESG 

Total 

Operating income (loss):

SPG 

ESG 

Corporate and other 

Total 

Depreciation and amortization:

SPG 

ESG 

Corporate and other 

Total 

Identifiable assets:

SPG 

ESG 

Corporate and other 

Total 

Year Ended December 31,
2007 

2006

2008 

$882,459 

$833,034 

$759,524

94,241 

35,245 

—

$ 976,700 

$868,279 

$759,524

$ 206,188 

$ 213,591 

$191,372

(165,966) 

(55,568) 

(11,255) 

(59,151) 

—

(110,943)

$ (15,346) 

$ 143,185 

$  80,429

$   17,515 

$   15,542 

$  11,654

14,885 

6,181 

5,850 

5,510 

—

4,433

$  38,581 

$  26,902 

$  16,087

December 31,

2008 

2007

$ 376,515 

$    370,786

190,572 

283,791 

320,689

342,803

$850,878 

$1,034,278

Corporate and other includes corporate administration costs or assets that support both 
reporting segments. 

Prior period amounts have been restated to conform to requirements of SFAS No. 131, 
Disclosures about Segments of and Enterprise and Related Information.

Information regarding Zebra’s operations by geographic area is contained in the 
following table. These amounts (in thousands) are reported in the geographic area of the 
destination of the final sale. We manage our business based on these regions rather than 
by individual countries.

2008 
Net sales 
Long-lived assets 

2007 
Net sales 
Long-lived assets 

2006 
Net sales 
Long-lived assets 

North  Europe, Middle 
East & Africa 

America 

Latin
America 

Asia 

Total

$444,266 
262,615 

$ 358,913 
28,397 

$76,489 
340 

$97,032 
1,726 

$976,700
293,078

$416,093 
405,903 

$ 320,225 
26,376 

$60,090 
401 

$71,871 
940 

$868,279
433,620

$379,820 
152,518 

$ 264,71 
8,935 

$53,619 
22 

$61,374 
695 

$759,524
162,170

Net sales by major product category are as follows (in thousands):

Hardware 

Supplies 

Service  Shipping  Cash Flow
Hedging
Software  Handling  Activities 

and 

and 

Total

2008 

2007 

2006 

$704,992 

$172,106 

$105,113 

$6,843 

$(12,354) 

$976,700

660,034 

578,002 

161,678 

150,709 

42,801 

25,664 

6,826 

6,022 

(3,060) 

868,279

(873) 

759,524

Note 19 Deferred Compensation Plan
Zebra offers a deferred compensation plan that permits directors and executive 
management employees to defer portions of their compensation and to select a method 
of investing these funds. The salaries that have been deferred since the plan’s inception 
have been accrued and the only expense, other than salaries, related to this plan is the 
gain or loss from the changes to the deferred compensation liability, which is charged to 
compensation expense. To fund this plan, Zebra purchases money market investments. 
Previously, Zebra purchased corporate-owned whole-life insurance contracts on the 
related employees, of which Zebra is the beneficiary. during 2007, the whole-life insurance 
policies were liquidated and money market investments were purchased. The following 
table shows the income, asset and liability amounts related to this plan (in thousands):

Gain on cash surrender value of life insurance  
   policies/money market interest included in  
   investment income 

  Year Ended December 31,

2008 

2007 

2006

$55 

$516 

$584

  December 31,  December 31,
2007

2008 

deferred compensation liability included 
   in other long-term liability 

Money market investments included in other assets 

$3,323 

3,426 

$3,950 

2,795

F-23

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 20 Other Comprehensive Income (Loss)
Stockholders’ equity contains certain items classified as other comprehensive income, 
including:

•	  Foreign currency translation adjustments related to our non-U.S. subsidiary 

companies that have designated a functional currency other than the dollar. We 
are required to translate the subsidiary functional currency financial statements to 
dollars using a combination of historical, month-end, and average foreign exchange 
rates. This combination of rates creates the foreign currency translation adjustments 
component of other comprehensive income (loss).

•	 	Unrealized holding gains (losses) on foreign currency hedging activities relate to 
derivative instruments used to hedge the currency exchange rates for forecasted 
euro sales. These hedges are designated as cash flow hedges, and we have deferred 
income statement recognition of gains and losses until the hedged transaction 
occurs. See Note 16 for more details.

•	 	Unrealized gains (losses) on investments classified as available-for-sale are 
deferred from income statement recognition. See Note 8 for more details.

The components of other comprehensive income (loss) included in the Consolidated 
Statements of Comprehensive Income (Loss) are as follows (in thousands):

Foreign currency translation adjustments 

$(22,991) 

$  2,277 

$  7,295

  Year Ended December 31,
2007 

2008 

2006

The components of accumulated other comprehensive income (loss) included in the 
Consolidated Balance Sheets are as follows (in thousands):

Foreign currency translation adjustments 

Unrealized losses on foreign currency hedging activities:

  Gross 

Income tax (benefit) 

  Net 

Unrealized gains and (losses) on investments 
   classified as available-for-sale:

  Gross 

Income tax (benefit)  

  Net 

As of December 31,

2008 

2007

$ (12,314) 

$ 10,677

$ 

$ 

(32) 

(12) 

(20) 

$ (9,252)

  (3,482)

$ (5,770)

$ 

(730) 

$ 

141

(275) 

$ 

(455) 

$ 

53

88

Note 21 Major Customers
ScanSource, Inc. is our most significant customer. Our net sales to ScanSource, Inc., an 
international distributor of Zebra products related to automatic identification, telephony 
and security, as a percentage of total net sales, were as follows: 

Changes in unrealized gains and (losses) on 
   hedging transactions:

ScanSource  

Year Ended December 31,
2007 

16.5 

2006

17.1

2008 

15.4 

  Gross 

Income tax (benefit) 

  Net 

$    9,220 

3,470 

$    5,750 

$(8,346) 

(3,141) 

$ (5,205) 

$ (1,905)

(717)

$ (1,188)

Changes in unrealized holding gains and  
   (losses) on investments classified 
   as available-for-sale:

  Gross 

Income tax (benefit) 

  Net 

$      (871) 

$  1,782 

(328) 

671 

$     (543) 

$   1,111 

$(2,682)

(1,010)

$ (1,672)

F-24

No other customer accounted for 10% or more of total net sales during these years.

Note 22 Costs Associated with Exit or Disposal Activities

during the first quarter of 2008, we initiated two different plans to close facilities. These 
plans are being accounted for under SFAS No. 146, Accounting for Cost Associated with 
Exit or Disposal Activities. All exit costs associated with these activities are identified on 
a separate line of our Consolidated Statement of Earnings (Loss), as part of operating 
expenses. These plans are intended to reduce costs and improve manufacturing efficiency.

In January 2008, we initiated a plan to close our supplies manufacturing plant in Warwick, 
Rhode Island. This plant’s operations were transferred to a new facility in Flowery Branch, 
Georgia, which is now our East Coast supplies manufacturing facility. This transition 
was completed during the second quarter. We do not expect to incur any further costs 
associated with this plan. Costs incurred through december 31, 2008 were (in thousands):

Type of Cost

Severance, stay bonuses, and  
   other employee-related expenses 

Other exit costs 

  Total 

  $341

261

  $602

	
	
	
 
 
 
 
      
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
 
 
  
 
 
 
 
 
In February 2008, we announced plans to establish regional distribution and 
configuration centers, consolidate our supplier base, and transfer final assembly of 
thermal printers to Jabil Circuit, Inc., a global third-party electronics manufacturer. These 
actions are intended to optimize our global printer product supply chain by improving 
responsiveness to customer needs and increasing Zebra’s flexibility to meet emerging 
business opportunities. As a result, all printer manufacturing in our Vernon Hills, Illinois 
and Camarillo, California will be transferred to Jabil’s facility in Guangzhou, China. This 
transition is expected to be completed by the end of 2009. As of december 31, 2008, we 
have incurred and expect to incur the following exit costs (in thousands):

All current exit costs are included in operating expenses for the Specialty Printing Group 
under the line item exit, restructuring and integration costs.

Also included in the line item exit, restructuring and integration costs, are costs related 
to an integration project to combine our most recent acquisitions of WhereNet Corp., 
proveo AG, Navis, LLC, and Multispectral Solutions, Inc., to form the Enterprise Solutions 
Group. As a result, Zebra incurred $3,359,000 in acquisition integration expenses, 
primarily severance costs during 2008, which are included in operating expenses as a 
separate line item.

Cost incurred 
as of December 31, 
2008 

Additional 
cost 
expected 

Total costs 
expected to
be incurred

Note 23 Quarterly Results of Operations (unaudited)

(Amounts in thousands, except per share data) 

Type of Cost 

Severance, stay bonuses, and other  
   employee-related expenses 

Professional services 

Relocation and transition costs 

$  4,308 

$ 

1,612 

$  6,000

5,425 

3,662 

— 

  10,459 

5,425

14,121

2008 

Net sales 

  Total  

$  13,395 

$  12,151 

$  25,546

Cost of sales 

Gross profit 

Selling and marketing 

Research and engineering 

General and administrative 

Amortization of intangibles 

Claim settlement 

Exit, restructuring and  
   integration costs 

Asset impairment charges 

First 
Quarter 

$ 246,277 

  123,362 

  122,915 

  30,861 

  19,907 

  25,045 

4,514 

— 

3,234 

— 

Second 
Quarter 

Third 
Quarter 

$ 253,782 

$ 244,073 

  126,067 

  126,287 

  127,715 

  117,786 

  34,322 

  22,849 

33,148 

21,711 

24,216 

  4,679 

  18,534 

 4,711 

  — 

     (5,302) 

  4,680 

— 

90,746 

 4,304 

— 

77,106 

Fourth
Quarter

$ 232,568

  121,679

  110,889

  32,433

  20,653

  20,090

4,671

—

7,791

  157,600

  243,238

during december 2008, Zebra made various organization changes in order to reduce 
costs. Affected employees received both severance and outplacement services. The total 
cost of this action was $2,653,000 and was expensed in the fourth quarter of 2008. No 
future costs related to these organizational changes are expected to be incurred.  

Liabilities and expenses related to exit activities for the year ended december 31, 2008, 
were as follows (in thousands):

Severance,
stay bonuses, 
and other 
employee-related 
expenses 

  Relocation 
and 
transition 

Professional 
services 

Other
costs  exit costs 

Total

Total operating expenses 

  83,561 

Accrued liabilities related   
   to exit activities at  
   december 31, 2007 

Expenses incurred for the 
   nine months ended  
   September 27, 2008 

Expenses incurred for the 
   three months ended  
   december 31, 2008 

Expenses incurred for 
   the year ended  
   december 31, 2008 

Less: Amounts paid   
   for the year ended   
   december 31, 2008 

Accrued liabilities related   
   to exit activities at   
   december 31, 2008 

$       — 

$        — 

$      — 

$     —  $        —

3,542 

4,294 

2,425 

223 

10,484

3,760 

1,131 

1,237 

38 

6,166

7,302 

5,425 

3,662 

261 

16,650

Operating income (loss) 

  39,354 

  36,969 

  40,680 

 (132,349)

Investment income (loss) 

Foreign exchange gain (loss) 

Other, net 

2,405 

700 

        (254) 

2,722 

(69) 

(651) 

(5,141) 

247 

(184) 

Total other income (loss) 

2,851 

 2,002 

 (5,078) 

1,295

2,640

(277)

3,658

Income (loss) before taxes 

Income taxes 

  42,205 

  14,561 

  38,971 

  35,602 

  (128,691)

  13,445 

9,832 

(11,330)

Net income (loss)  

$  27,644 

$  25,526 

$  25,770 

$ (117,361)

(1,107) 

(5,333) 

(3,610) 

(222) 

(10,272)

diluted earnings (loss) per share   $ 

Basic earnings (loss) per share 

$ 

0.42 

0.42 

$ 

$ 

0.39 

0.39 

$ 

$ 

0.40 

0.40 

$ 

$ 

(1.88) 

(1.88) 

$  6,195 

$       92 

$     52 

$     39  $  6,378

F-25

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 
  
 
 
  
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
Fourth
Quarter

$ 233,573

  120,275

  113,298

  35,683

  15,642

  21,854

3,257

—

  76,436

  36,862

8,545

553

231

9,329

  46,191

  15,388

ZEBRA TECHNOLOGIES CORPORATION
Schedule II
Valuation and Qualifying Accounts
(Amounts in thousands)

Description 

Balance at   Charged to 
Beginning  Costs and  Deductions/ 
(Recoveries) 
Expenses 

of Period 

  Balance at
End of
 Period

Valuation account for accounts receivable: 

  Year ended december 31, 2008 

$ 5,075 

$ 1,061 

$ 3,402 

$ 2,734

  Year ended december 31, 2007 

  Year ended december 31, 2006 

Valuation accounts for inventories: 

  Year ended december 31, 2008 

  Year ended december 31, 2007 

  Year ended december 31, 2006 

  3,549 

  1,116 

$ 8,999 

  9,866 

  7,598 

330 

  (1,196) 

  5,075

  2,856 

423 

  3,549

$ 6,907 

  8,800 

  8,951 

$ 8,734 

$  7,172

  9,667 

  8,999

  6,683 

  9,866

See accompanying report of independent registered public accounting firm.

21,694 

 2,928 

— 

67,606 

37,022 

4,393 

(23) 

(230) 

 4,140 

41,162 

14,201 

2007 

Net sales 

Cost of sales 

Gross profit 

First 
Quarter 

$ 208,576 

  108,786 

Second 
Quarter 

Third 
Quarter 

$ 208,912 

$  217,218 

  109,510 

  112,590 

99,790 

  99,402 

  104,628 

Selling and marketing 

Research and engineering 

General and administrative 

Amortization of intangibles 

Acquired in-process technology   

28,164 

14,185 

17,933 

2,323 

1,853 

  29,069 

  29,080 

  13,869 

  13,904 

19,875 

  2,620 

— 

Total operating expenses 

  64,458 

  65,433 

Operating income 

  35,332 

  33,969 

Investment income 

Foreign exchange gain (loss) 

Other, net 

Total other income 

Income before taxes 

Income taxes 

Net income  

5,304 

175 

  76 

5,555 

  40,887 

14,171 

5,724 

(182) 

(376) 

 5,166 

39,135 

13,502 

$  26,716 

$  25,633 

$  26,961 

$  30,803

Basic earnings per share 

diluted earnings per share  

$ 

$ 

0.39 

0.39 

$ 

$ 

0.37 

0.37 

$ 

$ 

0.39 

0.39 

$ 

$ 

0.46 

0.45 

F-26

 
 
 
 
 
 
 
 
  
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Board of directors

Officers

Stockholder information

Michael A. Smith, Chairman (1, 2, 3)
Chairman and Chief Executive Officer
FireVision, LLC

Anders Gustafsson
Chief Executive Officer
Zebra Technologies Corporation

Gerhard Cless
Executive Vice President
Zebra Technologies Corporation

Richard L. Keyser (2)
Chairman
W. W. Grainger, Inc.

Andrew K. Ludwick (1)
Private Investor

Ross W. Manire (1, 3)
Chairman and Chief Executive Officer
Clearlinx Network Corporation

Dr. Robert J. Potter (2)
President and Chief Executive Officer
R.J. Potter Company

Anders Gustafsson
Chief Executive Officer

Gerhard Cless
Executive Vice President

Noel Elfant
Vice President, General Counsel  
and Corporate Secretary

Hugh K. Gagnier
Senior Vice President, Operations
Specialty Printing Solutions

Philip Gerskovich
Senior Vice President,  
Corporate Development

Todd R. Naughton
Vice President, Finance

Michael C. Smiley
Chief Financial Officer

Michael H. Terzich
Senior Vice President, Sales and Marketing
Specialty Printing Solutions

(1)   Member of Audit Committee
(2)   Member of Compensation Committee
(3)   Member of Nominating Committee

Joanne Townsend
Vice President, Human Resources

William J. Walsh 
Senior Vice President, General Manager
Zebra Enterprise Solutions

Investor Relations
Please contact Zebra’s Corporate Headquarters 
for corporate or product information.

Form 10-K
You may receive a free copy of the  
Zebra Technologies Corporation Form 10-K 
Report filed with the Securities and Exchange 
Commission by contacting the Investor  
Relations Department at the Corporate  
Headquarters.

Web Site
Investors are invited to learn more about 
Zebra Technologies Corporation by accessing 
the company’s Web site at www.zebra.com. 

Equal Employment  
Opportunities/Affirmative Action
It is the policy of Zebra Technologies Corporation 
to provide equal opportunities and affirmative 
action in all areas of its employment practices 
without regard to race, religion, national origin, 
sex, age, ancestry, citizenship, disability, veteran 
status, marital status, sexual orientation or 
any other reason prohibited by law.

Corporate Headquarters
Zebra Technologies Corporation
475 Half Day Road, Suite 500
Lincolnshire, Illinois  60069 U. S. A.
Phone: +1 847 634 6700
Fax +1 847 913 8766

Annual Meeting
Zebra’s Annual Meeting of Stockholders  
will be held on May 21, 2009,  
at 10:30 A.M. (Central Time), at the  
Hilton Northbrook, 2855 North Milwaukee 
Avenue, Northbrook, Illinois.

Independent Auditors
Ernst & Young LLP
Chicago, Illinois

Transfer Agent and Registrar
BNY Mellon Shareowner Services
P.O. Box 358015
Pittsburgh, PA 15252-8015

Overnight Delivery
480 Washington Boulevard
Jersey City, NJ 07310-1900

Zebra Toll Free: 877 870-2368

TDD for hearing impaired: 800 231-5469
Foreign Shareowners: 201 680-6578
TDD for Foreign Shareowners:  201 680-6610

Web Site address:
Shareowner accounts: 
www.bnymellon.com/shareowner/isd
General transfer agent: 
www.bnymellon.com/shareowner

E-mail contact: shrrelations@bnymellon.com

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
G L O B A L / A M E R I C A S   H E A D Q U A R T E R S

E U R O P E ,   M I D D L E   E A S T   A N D   A F R I C A   H E A D Q U A R T E R S

A S I A   P A C I F I C   H E A D Q U A R T E R S

Zebra Technologies Corporation

 Zebra Technologies Europe, Limited

Zebra Technologies Asia Pacific, L.L.C.

475 Half Day Road

Suite 500 

Lincolnshire, IL 60069  

USA

+1 847 634 6700

www.zebra.com 

Dukes Meadow

Millboard Road

Bourne End

Buckinghamshire   SL8 5XF, UK

+ 44 (0) 1628 556000

120 Robinson Road

#06-01 Parakou Building

Singapore 68913

+ 65 6858 0722