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Zebra

zbra · NASDAQ Technology
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Ticker zbra
Exchange NASDAQ
Sector Technology
Industry Communication Equipment
Employees 5001-10,000
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FY2012 Annual Report · Zebra
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2 0 1 2   a n n u a l   r e p o r t

increasing visibilityT O   O U R  

  S T O C K H O L D E R S

We further extended our industry leadership by maintaining a deep commitment 

physical assets a digital voice and provides them visibility into their increasingly 

Anders Gustafsson Chief Executive Officer

The diversity of our business helped Zebra achieve 

record sales of $996 million for 2012. 

to innovation and investments in emerging technology trends that will meet 

complex value chains. By giving their valued assets a digital voice with 

our customers’ evolving needs. Weakness in our Europe and Asia businesses, 

enabling technologies, Zebra solutions help our customers gain better 

due in part to economic challenges in those regions, was more than offset by 

visibility into their extended value chains to achieve improved management 

record sales in North America and Latin America. For the year, we maintained 

over their assets, people and transactions. We call this the Visible Value Chain.

high profit margins and delivered $2.35 per share in earnings from continuing 

operations. With $188 million in free cash flow, we used $73 million for 

Emerging technology trends are increasing Zebra’s opportunity for new 

acquisitions to supplement investments in our core business, and returned 

revenue streams, as our customers recognize the value of deploying  

$54 million to stockholders in the form of share buybacks. At year-end,  

Zebra solutions in new ways. Merchants can deliver an improved shopper 

we maintained a solid financial condition, with no debt and $394 million  

experience by using Zebra mobile point-of-sale and other retail solutions, 

in cash and investments. 

which facilitate higher levels of engagement and product availability. In 

hospitals, health care providers are improving patient safety with the use  

Zebra’s performance for 2012 was due to our clearly defined and well-executed 

of Zebra wristbands for positive identification and connection to electronic 

strategies. Together with our partners, we are creating a smarter, more 

health records. We are also optimistic about emerging opportunities in  

connected global business community by intensifying innovation, expanding 

new industries for Zebra, such as sports, travel and leisure. 

into new markets, maximizing operational effectiveness, penetrating existing 

markets further and inspiring our people and culture. Through these strategic 

We will take advantage of our financial strength to invest in opportunities 

initiatives, we have gained a deeper understanding of unique customer 

that deliver the highest risk-adjusted returns to sustain our competitive 

needs and challenges, so we can continue to serve them better. 

advantage. These investments include maintaining a high cadence of 

product development, as we expand and enhance this foundation for Zebra’s 

Throughout 2012, the cadence of product and solution development remained 

long-term success. We will also support long-term growth with further 

high, with the introduction of a record 14 new printer-related products.  

channel development as well as the capacity for offering a broader array  

This broader portfolio has enabled us to serve more customer needs for 

of solutions and services to our expanding base of customers worldwide. 

established and emerging applications. These products include new card 

printers with industry-leading performance for personal identification 

We look forward to providing you with further details of our progress as 2013 

applications. The acquisition of LaserBand supplemented record sales of our 

unfolds. Together with our partners, the more than 2,500 Zebra employees 

label and ribbon supplies business in 2012 and gives us a solid platform to 

around the world are working to penetrate existing markets more deeply, 

take advantage of high-growth opportunities in healthcare. 

expand our presence in new, exciting areas of growth, and position the 

We are expanding our relevance in other key industries as well, including 

developments is that Zebra will be able to serve more of our customers’ 

manufacturing and retail where more effective sales and marketing  

needs, while building increasing value for our shareholders. 

company to benefit from important new trends. The tangible result of these 

programs have led to deeper engagements with strategic accounts. We  

also strengthened our leading go-to-market channels. Globally, we continue 

Thank you for your support for Zebra.

to benefit from investments that have extended our geographic reach in 

emerging markets including China, India, Brazil and Turkey. 

As we look to the future, Zebra is positioned well for higher growth and 

returns in a fundamentally attractive industry. Companies and organizations 

continue to seek opportunities to meaningfully enhance their businesses as 

they participate more deeply in the Internet of Things, which gives their 

Anders Gustafsson Chief Executive Officer

Financial Summary  (In thousands, except per-share data and percentages)

O P E R A T I N G   R E S U L T S  

2012

% Change

2011

% Change

2010

Net sales 
Gross profit   
Operating income 

Income from continuing operations
Net income   
Diluted earnings per share: 

$ 996,168
491,644
164,351

121,897
122,904

1.3%
1.0
(9.7)

(6.5)
(29.6)

Income from continuing operations
Income (loss) from discontinued operations

  Net income

2.35
0.02
2.37

(2.1)

        •

(26.4)

Diluted weighted average shares outstanding 

51,843

C A P I T A L I Z A T I O N

 Cash and cash equivalents,  
restricted cash, investments  
and marketable securities 
(current and long-term)  
Working capital 
Total assets   
Stockholders’ equity   

2012

$ 394,075
615,649
967,748
857,002

10.0%
15.7
22.8  

24.6
71.6

31.9
•
81.9

$ 983,488
486,769
182,036

130,343
174,643

2.40
0.82
3.22

54,191

December 31,

2011

$ 326,695
475,899
899,006
776,925

$ 894,359
420,775
148,215

104,614
101,778

1.82
(0.05)
1.77

57,428

2010

$ 258,598
455,143
878,864
730,032

net sales (In thousands)

operating income (In thousands)

earnings per share* (In dollars)

$1,000,000

1000000

800,000

800000

600,000

600000

400,000

400000

200,000

200000

0

0

1000000
20

800000

15

600000

10

400000

5

200000

0

0

$200,000

2.5

20

1000000

2.5

20

2.0

800000

150,000

15

1.5

600000

100,000

10

1.0

400000

50,000

0.5

5

200000

0

0

0

0

2.0

1.5

1.0

0.5

15

10

5

0

0

$2.50

2.5

2.00

2.0

1.50

1.5

1.00

1.0

0.50

0.5

0

0

*  diluted, from 

continuing 

operations

Zebra Technologies Corporation  2012 Annual Report

UNITED STATES
SECURITIES 
AND EXCHANGE  
COMMISSION

Washington, D. C. 20549

FORM 10-K

FOR ANNUAL AND TRANSITION 
REPORTS PURSUANT TO SECTIONS 
13 OR 15(d) OF THE SECURITIES 
EXCHANGE ACT OF 1934

X

ANNUAL REPORT PURSUANT TO 
SECTION 13 OR 15(d) OF THE 
SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended  
December 31, 2012

OR

TRANSITION REPORT PURSUANT 
TO SECTION 13 OR 15(d) OF THE 
SECURITIES EXCHANGE ACT OF 1934

For the transition period  
from                to                                      

Commission File Number 000-19406

Zebra Technologies Corporation 
(Exact name of registrant  
as specified in its charter)

Delaware 
(State or other 
jurisdiction of 
incorporation 
or organization)  

36-2675536
(I.R.S. Employer 
Identification No.)

475 Half Day Road, Suite 500, 
Lincolnshire, IL  60069 
(Address of principal        (Zip Code) 
executive offices)

Registrant’s telephone number, including  
area code: (847) 634-6700

Securities registered pursuant to Section 12(b) 
of the Act: 

Name of Exchange  
Title of Each Class 
on which Registered
 Class A Common Stock,  The NASDAQ Stock  
 par value $.01 per share  Market, LLC

Securities registered pursuant to Section 12(g) 
of the Act: None

Indicate by check mark if the registrant is a well-
known seasoned issuer (as defined in Rule 405 of 
the Securities Act).  Yes __X    No __ 

Indicate by check mark if the registrant is not 
required to file reports pursuant to Section 13 or 
Section 15(d) of the Securities Act. Yes __   No __X   

Indicate by check mark whether the registrant (1) 
has filed all reports required to be filed by Section 
13 or 15(d) of the Securities Exchange Act of 1934 
during the preceding 12 months (or for such shorter 
period that the registrant was required to file such 
reports) and (2) has been subject to such filing 
requirements for the past 90 days.  Yes __X      No __

Indicate by check mark whether the registrant 
has submitted electronically and posted on its 
corporate Web site, if any, every Interactive Data 
File required to be submitted and posted pursuant 
to Rule 405 of Regulation S-T (§232.405 of this 
chapter) during the preceding 12 months (or for 
such shorter period that the registrant was required 
to submit and post such files).  Yes __X      No __

Indicate by check mark if disclosure of delinquent 
filers pursuant to Item 405 of Regulation S-K is not 
contained herein, and will not be contained, to the 
best of the registrant’s knowledge, in definitive 
proxy or information statements incorporated 
by reference in Part III of this Form 10-K or any 
amendment to this Form 10-K.  [ X ]

Indicate by check mark whether the registrant  
is a large accelerated filer, an accelerated filer, 
a non-accelerated filer or a smaller reporting 
company. See definitions of “accelerated filer,” 
“large accelerated filer ” and “smaller reporting 
company” in Rule 12b-2 of the Securities Act. 
(Check one):  Large accelerated filer __X     
Accelerated filer __   Non-accelerated filer __   
(Do not check if a smaller reporting company) 
Smaller reporting company __

Indicate by check mark whether the registrant  
is a shell company (as defined in Rule 12b-2 of  
the Securities Act).  Yes __   No __X

As of June 30, 2012, the aggregate market value of 
each of the registrant’s Class A Common held by 
non-affiliates was approximately $1,775,843,000. 
The closing price of the Class A Common Stock on 
June 29, 2012, as reported on the Nasdaq Stock 
Market, was $34.36 per share. 

As of February 8, 2013, 50,951,204 shares of 
Class A Common Stock, par value $.01 per share, 
were outstanding.

Documents Incorporated by Reference
Certain sections of the registrant’s Notice of 
Annual Meeting of Stockholders and Proxy 
Statement for its Annual Meeting of Stockholders 
to be held on May 16, 2013, are incorporated by 
reference into Part III of this report. 

101112101112101112 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

PART I

Item 1.  Business

INDEX

PAGE

References in this document to “Zebra,” “we,” “us,” or “our” refer to Zebra Technologies 
Corporation and its subsidiaries, unless the context specifically indicates otherwise.

PART I

Item 1.  Business  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Item 1A.  Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Item 1B.  Unresolved Staff Comments  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Item 2.  Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Item 3. 

Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Item 4.  Mine Safety Disclosures   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

PART II

Item 5. 

 Market for Registrant’s Common Equity, Related Stockholder Matters  
and Issuer Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Item 6.  Selected Financial Data   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Item 7. 

  Management’s Discussion and Analysis of Financial Condition and  
Results of Operations  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Item 7A.  Quantitative and Qualitative Disclosures About Market Risk  . . . . . . . . . . . . . . . 27

Item 8. 

Financial Statements and Supplementary Data  . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Item 9. 

 Changes in and Disagreements with Accountants on Accounting and  
Financial Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Item 9A.  Controls and Procedures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Item 9B.  Other Information  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

PART III

Item 10.  Directors, Executive Officers and Corporate Governance   . . . . . . . . . . . . . . . . . 30

Item 11.  Executive Compensation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Item 12. 

 Security Ownership of Certain Beneficial Owners and  
Management and Related Stockholder Matters  . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Item 13.  Certain Relationships and Related Transactions,  

and Director Independence  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Item 14.  Principal Accounting Fees and Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30  

PART IV

Item 15.  Exhibits, Financial Statement Schedules   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

SIGNATURES

Signatures  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

CONSOLIDATED FINANCIAL STATEMENTS AND SCHEDULE

Index to Consolidated Financial Statements and Schedule  . . . . . . . . . . . . . . . . . . . . . . . . F-1

Safe Harbor
Forward-looking statements contained in this filing are subject to the safe harbor created 
by the Private Securities Litigation Reform Act of 1995 and are highly dependent upon 
a variety of important factors which could cause actual results to differ materially from 
those expressed or implied in such forward-looking statements. These forward-looking 
statements are based on current expectations, forecasts and assumptions and are subject 
to the risks and uncertainties inherent in Zebra’s industry, market conditions, general 
domestic and international economic conditions, and other factors. These factors include: 

•	 Market	acceptance	of	Zebra’s	printer	and	software	products	and	competitors’	

product offerings and the potential effects of technological changes, 

•	 The	effect	of	global	market	conditions,	including	North	America,	Latin	America,	Asia	
Pacific, Europe, Middle East and Africa and other regions in which we do business, 

•	 Our	ability	to	control	manufacturing	and	operating	costs,	
•	 The	availability	of	credit	and	the	volatility	of	capital	markets,	which	may	affect	our	

suppliers and customers,

•	 Success	of	integrating	acquisitions,
•	 Interest	rate	and	financial	market	conditions	because	of	our	large	investment	portfolio,	
•	 The	effect	of	natural	disasters	on	our	business,
•	 Foreign	exchange	rates	due	to	the	large	percentage	of	our	international	sales	and	

operations, and 

•	 The	outcome	of	litigation	in	which	Zebra	is	involved,	particularly	litigation	or	claims	

related to infringement of third-party intellectual property rights.

When used in this document and documents referenced, the words “anticipate,” “believe,” 
“estimate,” “will” and “expect” and similar expressions as they relate to Zebra or its 
management are intended to identify such forward-looking statements, but are not the 
exclusive means of identifying these statements. We encourage readers of this report to 
review Item 1A, “Risk Factors,” in this report for further discussion of issues that could 
affect Zebra’s future results. Zebra undertakes no obligation, other than as may be required 
by law, to publicly update or revise any forward-looking statements, whether as a result of 
new information, future events, changed circumstances or any other reason after the date 
of this report. 

The Company
Zebra is a global leader respected for innovation and reliability which offers products and 
solutions that enable organizations to gain greater insight into their operations. Improved 
visibility allows our customers to create value by managing their assets, transactions and 
people better.

Zebra’s extensive portfolio of marking and printing technologies, which including barcode, 
RFID, GPS and sensoring, captures physical events in digital form to give operational 
events a virtual voice. This capture enables organizations to know in real-time the location, 
condition, timing and accuracy of events occurring throughout their value chain. Once the 
events are seen, organizations can create new value from what is already there. 

We design, manufacture and sell specialty printing devices that print variable information 
on demand at the point of issuance. These devices are used worldwide by manufacturers, 
service and retail organizations and governments for automatic identification, data 
collection and personal identification in applications that improve productivity, deliver 
better customer service and provide more effective security. Our product range consists 
of direct thermal and thermal transfer label and receipt printers, passive radio frequency 
identification (RFID) printer/encoders and dye sublimation card printers. We also sell a 
comprehensive range of specialty supplies consisting of self-adhesive labels, thermal 
transfer ribbons, thermal printheads, batteries and other accessories, including software 
for label design, application development and printer network management.

Zebra also designs and sells solutions incorporating active RFID, telematics and ultra 
wideband radio (UWB) technologies. These solutions help businesses locate and or track 
assets and people in real time. They use battery-powered wireless tags, fixed-position 
antennae, transponder modules and application software. We also provide consulting 
services, maintenance contracts and software licenses related to these solutions. 

In July of 2012, Zebra acquired LaserBand LLC (a Missouri limited liability company). 
LaserBand is a leader in patient identification wristbands and related products. LaserBand 
strengthens Zebra’s product and patent portfolio and enables Zebra to offer a wider array 
of products to hospitals, other healthcare organizations and other customers that use 
wristbands in their operations. 

In December of 2012, Zebra acquired StepOne Systems. StepOne is a mobility software 
company that empowers store associates by giving them access to product details as 
well as store and company inventories to better serve their customers. StepOne’s retail 
application platform is incorporated into Zebra’s fully integrated mobile point-of-sale (POS) 
offering, which retail customers use to create a more personal customer engagement and 
improve the overall shopping experience.

Discontinued Operations 
Sale of Navis, LLC – On March 18, 2011, we sold our Navis marine terminal solutions 
business and the related WhereNet marine terminal solutions product line of our ZES 
business to Cargotec Corporation. 

Sale of proveo AG – On August 3, 2011, we entered into a Share Purchase Agreement with 
F Two NV (a Belgium company) and sold all of our interest in Zebra Enterprise Solutions 
GmbH (formerly proveo AG) business.

Beginning in the first quarter of 2011, Zebra reported the results of these businesses 
as discontinued operations. The amounts presented in Zebra’s financial statements 
for discontinued operations include Navis and proveo assets and liabilities, and the 
operating results of these businesses for 2012, 2011 and 2010. With the sale of Navis, we 
integrated the remaining ZES business into our location solutions operations. 

Continuing Operations 
Zebra’s continuing operations include our printers, supplies and services business and 
our location solutions operations. 

Zebra’s printer operations
We design our printer products to produce high-quality labels, wristbands, tickets, 
receipts, and plastic cards on demand. The exceptional diversity of applications using our 
printer products for barcoding and personal identification includes routing and tracking, 
patient safety, transaction processing, and identification and authentication. These 
applications require high levels of data accuracy, where speed, reliability and durability 
are critical. They also include specialty printing for receipts and tickets for improved 
customer service and productivity gains. Plastic cards are used for secure, reliable 
personal identification (state id cards and drivers licenses), access control and financial 
cards (credit, debit and ATM cards) by financial institutions. 

Applications for our printing solutions span most industries and geographies. They 
include inventory control, small package delivery, baggage handling, automated 
warehousing, just-in-time (JIT) manufacturing, employee time and attendance records, 
file management systems, patient barcode wrist banding, medical specimen labeling, 
shop floor control, in-store product labeling, employee ID cards, driver’s licenses, and 
access control systems. As of December 31, 2012, management estimates that Zebra has 
sold more than 11,900,000 printers to customers around the world. 

We believe competitive forces on businesses worldwide drive them to strengthen 
security, reduce costs, more effectively manage assets, improve quality, deliver better 
customer service, and increase productivity support the adoption of the printing 
and automatic identification applications Zebra provides. These solutions deliver 
significant and predictable economic benefits. Many of Zebra’s applications enhance 
the use of enterprise resource planning (ERP) and other process improvement systems 
in manufacturing and service organizations. Greater emphasis on supply chain 
management, the drive to reduce errors in healthcare, and heightened concern over 
safety and security are also increasing the use of automatic identification systems. Still 
other applications are taking advantage of recent advances in wireless and hand-held 
computing technologies. 

2

3

 
 
Concern for safety and security and personal identification contribute to demand for 
our card printer products. This concern has heightened interest in systems that provide 
personal identification and access control, including secure ID systems for driver’s 
licenses, employee and visitor badges, national identification cards, event passes, club 
membership cards and keyless entry systems. Financial institutions utilize card printers 
for credit, debit and ATM cards.

Our printers are used to print barcode labels, receipts, plastic identification cards, 
wristbands, and tags and to encode passive RFID “smart” labels and cards. We also sell 
related specialty labeling materials, thermal ink ribbons, and barcode label design and 
network management software. These products are used to support barcode labeling, 
personal identification, and specialty printing solutions principally in the manufacturing 
supply chain, retail, healthcare and government sectors of the economy. 

We work closely with distributors, value-added resellers, kiosk manufacturers and end 
users of our products to design and implement printing solutions that meet their technical 
demands. To achieve this flexibility, we provide our customers with a broad selection of 
printer models, each of which can be configured for specific applications. Additionally, we 
will select and, if necessary, create appropriate labeling stock, ink ribbons and adhesives 
to suit a particular application. In-house engineering personnel in software, mechanical, 
electronic and chemical engineering participate in the creation and development of 
printing solutions for particular applications.

We produce the industry’s broadest range of rugged, on-demand thermal transfer and 
direct thermal printers. Our printing systems include hundreds of optional configurations 
that can be selected to meet particular customer needs. We believe this breadth of 
product offering is a unique and significant competitive strength.

Of the major printing technologies, which include ink jet, laser and impact dot matrix, 
we believe that direct thermal and thermal transfer technologies are best suited for most 
barcode labeling and other on-demand printing applications. Thermal transfer printing 
produces durable dark, solid blacks and sharply defined lines that are important for 
printing readily scannable barcodes. These images can be printed on a wide variety of 
labeling materials, which enable users to affix barcode labels to virtually any object. This 
capability is very important in the industrial and service sectors Zebra serves. Direct 
thermal printing is best suited where ease of use, smaller size and cost are important 
factors in the application. Accordingly, this technology is found principally in Zebra’s 
mobile and desktop units.

As of December 31, 2012, we offered 54 thermal printer models with numerous variations, 
in seven categories as follows:

•	 Tabletop	printers	for	applications	requiring	continuous	operation	in	high	output,	

mission-critical and industrial settings as well as demanding commercial applications. 
•	 Desktop	printers	to	deliver	value	and	performance	in	applications	with	lower	volume	

or space restrictions. 

•	 Mobile	printers	to	meet	the	printing	needs	of	mobile	workers	in	a	broad	range	 

of industries. 

•	 Print	engines,	which	are	sold	to	manufacturers	and	integrators	of	high-speed	automatic	
label applicator systems and are available with or without RFID smart label capabilities.

•	 Kiosk	and	ticket	printers	for	use	in	kiosks	and	other	unattended	printing	applications.	
•	 Card	printers,	which	print	and	encode	national	identity	cards,	driver’s	licenses,	

employee identification badges, gift cards, personalized cards and financial cards 
(credit, debit and ATM cards).

•	 RFID	printer/encoders	for	passive	high	frequency	and	ultra-high	frequency	radio	
frequency identification in the retail supply chain, for defense logistics, and other 
applications. These units are used to print and encode “smart labels” in a single 
pass. Smart labels are printable labels embedded with an ultra-thin radio frequency 
transponder. Information encoded in these transponders can then be read and 
modified by a radio frequency reader. 

In addition to their use in on-demand automatic identification applications, our thermal 
printers can also be used for on-site batch production of custom barcode labels and 
other graphics. This capability results in shorter lead times, reduced inventory, and more 
flexibility than can be provided with traditional off-site printing.

Zebra’s location solutions
Zebra offers a range of solutions and services that enable businesses to have visibility into 
the location and movement of its personnel and assets with real-time locating systems.

Zebra’s location solutions incorporate active RFID technology. Our software and 
hardware locate, track, manage, and maximize the utilization of high-value assets, 
equipment, and people. Whether tracking pallets through a supply chain, the flow of work 
in process, optimizing product fulfillment, or providing wide-area asset traceability, our 
real-time location solutions provide constant visibility and accurate location. 

Zebra provides asset tags, call tags, sensors, exciters and application software. Each 
tag contains a unique ID that users can associate to a specific asset, part, workstation 
or person. The complementary technologies in our location solutions work seamlessly 
together to provide customers with asset visibility and tracking. 

Applications for our location solutions span a broad array of industries where tracking 
assets, transactions and people are critical. Our location solutions are deployed primarily 
in industrial manufacturing, process industries, aerospace, transportation and logistics 
and healthcare environments.

Printer supplies
Supplies products consist of stock and customized thermal labels, wristbands, plastic 
cards, card laminates and thermal transfer ribbons. Zebra promotes the use of genuine 
Zebra brand supplies with its printing equipment.

We fully support our printers, resellers and end users with an extensive line of superior 
quality, high-performance supplies optimized to a particular user’s needs. Supplies are 
chosen in consultation with the reseller and end user based on the specific application, 
printer and environment in which the labeling system must perform. These printing 
solutions frequently include proprietary ribbon and label formulations that are designed 
to optimize image resolution and printer performance while meeting the most demanding 
end user application performance criteria. Factors such as adhesion, resistance to 
scratches, smudges and abrasion, and chemical and environmental exposures are all 
taken into account when selecting the type of ribbon and labeling materials. The use of 
supplies that are not carefully matched to specific printers can degrade image quality, 
and decrease the life of key printer components such as printheads. 

Zebra also provides a family of self-laminating wristbands for use in laser printers. These 
wristbands are marketed under the LaserBand name.

Printer related software
Our goal is to provide solutions that enable high levels of functionality to all major 
computer network and software systems. Zebra has specialized printer management, 
label design, printer drivers and application development solutions to help unlock the 
full potential of Zebra printers. Our Link-OS™ suite of networking, software, device 
operating system offerings, makes Zebra’s printers easy to use and integrate into small, 
medium and enterprise-wide environments. Zebra connectivity solutions include support 
for Ethernet, 802.11a/b/g/n, and Bluetooth®. Integration with multiple device operating 
systems, such as Microsoft® Windows® , Android™, iOS, UNIX and Linux, are supported. 

We also offer design and integration software specifically designed to optimize the 
performance of Zebra label and card printers. Our suite of tools includes CardStudio™, 
ZebraDesigner™, ZebraDesigner™ Pro, ZebraDesigner™ for XML, and ZebraDesigner™ 
Label Design Software for use with mySAP™ Business Suite. Zebra’s Enterprise Connector 
Solution for Oracle® Business Intelligence Publisher™, delivers seamless integration 
between Oracle and Zebra printers, creating a versatile, easily managed, cost-effective 
printing platform. 

Printer maintenance and services
Zebra provides depot maintenance and repair services at repair centers in Vernon Hills, 
Illinois, United States; Etobicoke, Ontario, Canada; Mexico City, Mexico; Preston, United 
Kingdom; Singapore; Shanghai, China; Heerenveen, Netherlands; Sydney, Australia; and 
Sao Paulo, Brazil. Zebra Authorized Service Providers (ZASP) also provide repair services 
for most Zebra products at their locations. In addition, Zebra offers on-site repair services 
for tabletop printers in the United States. Outside of the United States, Zebra’s resellers 
may provide maintenance service, either directly as ZASPs or through independent 
service agents. Zebra also provides technical support from in-house support personnel 
located in the United States, the United Kingdom and Singapore. For most Zebra products, 
Zebra provides interactive technical support via the Internet at www.zebra.com, 24 hours 
per day, seven days per week. 

Printer warranties
In general, Zebra provides one year of warranty coverage on our printers against defects 
in material and workmanship. Our printheads are warranted for nine months, and our 
batteries are warranted for twelve months. Zebra supplies are warranted against defects 
in material and workmanship for their stated shelf life or twelve months, whichever ends 
first. Defective equipment and supplies may be returned for repair or replacement during 
the applicable warranty periods.

Zebra’s technology
Our customers rely on Zebra to provide products and systems to help identify, authenticate, 
track or route both items and people, and then process the related transactions. These 
products and systems use technologies that provide specific benefits in each application. 

All Zebra printers and print engines incorporate thermal printing technology, either direct 
thermal printing, thermal transfer printing or dye-sublimation printing. This technology 
creates an image by heating certain pixels of an electrical printhead to selectively image 
a ribbon or heat-sensitive substrate. 

Direct thermal printers apply the heat directly to a thermally-sensitive label, wristband, or 
receipt to create an image. This form of thermal printing technology benefits applications 
requiring simple and reliable operations such as shelf labeling, patient identification, and 
kiosk receipts. Some desktop label printers, mobile printers and kiosk printers support 
only direct thermal printing. 

Thermal transfer printers apply heat to a ribbon to release ink onto labels or tags. This 
form of thermal printing technology allows a wider range of specialty label materials 
and associated inks to be used for applications such as circuit board labels, chemical 
identification and product labels that require resistance to chemicals, temperature 
extremes, abrasion, or labels requiring a long shelf life. Most of our printers in our high 
performance, midrange, print engine, desktop and mobile categories use thermal transfer 
printing but can also support direct thermal printing. 

Dye-sublimation card printers apply heat to a ribbon to release a dye that is absorbed 
into a plastic card, retransfer film or treated paper. This process creates full-color, 
photographic quality images that are well-suited for driver’s licenses, access and 
identification cards, transaction cards, on-demand photographs, and financial cards 
(credit, debit and ATM cards). 

Direct thermal and thermal transfer printers create crisp images at high speeds, making 
them ideal for printing easily readable text and machine readable barcodes. Dye 
sublimation thermal printers quickly create full-color images with visual characteristics 
more similar to halide-based film than to pixel-based ink jet or laser printers, making 
them ideal for high quality photographs and personalized plastic cards. Some printers 
also include HF (13.56 MHz) or UHF (860-960 MHz) RFID technology that can encode data 
into passive RFID transponders embedded in a label, card, or wristband. 

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Zebra’s printers integrate company-designed mechanisms, electrical systems, and 
firmware. Enclosures of metal or high-impact plastic ensure the durability of our printers. 
Special mechanisms optimize handling of labels, ribbons, and plastic cards. Fast, high-
current electrical systems provide consistent image quality. Mobile printers use NiMH 
or LiIon batteries to optimize print quality over an extended operating shift. Firmware 
supports serial, parallel, Ethernet, USB, infrared, Bluetooth, or 802.11a/b/g/n wireless 
communications with appropriate security protocols. Printing instructions can be received 
as a proprietary language such as Zebra Programming Language II (ZPL II®), as a print 
driver-provided image, or as user-defined XML. These features make our printers easy 
to integrate into virtually all common computer systems including those operating on 
UNIX, Linux, or Microsoft® Windows® operating systems. Some independent software 
vendors, including Adobe, Oracle and SAP, have included Zebra printing support 
in applications for healthcare, warehouse management, manufacturing, passenger 
transportation, and retailing.

Printer sales and marketing
Sales. We sell our printer products primarily through distributors, value-added resellers 
(VARs), and original equipment manufacturers (OEMs). We also sell our printer products 
directly to a select number of named customer accounts. For media and consumables, 
we sell directly to end users through the Internet and telesales operations. Distributors 
and VARs purchase, stock and sell a variety of automatic identification components from 
different manufacturers and customize systems for end-user applications using their 
systems and application integration expertise. Because these sales channels provide 
specific software, configuration, installation, integration and support services required 
by end users within various market segments, these relationships allow us to reach 
end users throughout the world in a wide variety of industries. We experience a minor 
amount of seasonality in sales, depending on the geographic region and industry served.

We functionally classify our direct VARs as Premier Partners, Advanced Partners, or 
Associate Partners, depending on their business competencies, depth and breadth 
of their sales teams, customer support capabilities, contributions to Zebra’s strategic 
goals and sales commitment to Zebra. In addition, we offer VARs the opportunity to 
earn certifications for mobile/wireless printers, supplies, services and RFID products in 
specific industries. We also sell through distributors, which in turn sell to an extended 
VAR community. All VARs, as well as OEMs and systems integrators, provide customers 
with a variety of automatic identification components including scanners, accessories, 
applications software and systems integration expertise, and, in the case of some OEMs, 
resell the Zebra-manufactured products under their own brands as part of their own 
product offering. We believe that the breadth of this indirect channel network, both 
in terms of variety and geographic scope, enhances our ability to compete and more 
effectively offer our solutions to a greater number of end users. 

In some instances, we have designated a customer as a strategic account when the 
customer is in a targeted high-growth industry with applications for Zebra solutions that 
span our product categories. Zebra sales personnel, either alone or together with our 
channel partners, manage these strategic accounts to ensure their needs are being met. 

The sales function also encompasses a team that manages three global alliances. They 
direct the business development strategies for third-party relationships that are strategic 
to new demand creation for specific vertical markets and/or specific applications.

Marketing. Marketing operations encompass global corporate marketing, field 
marketing, product marketing, industry marketing, market research and channel 
marketing functions. Corporate marketing manages our Zebra brand globally, corporate 
public relations, internal communications and our web site. Corporate marketing is 
also responsible for market research and planning and industry marketing. Product 
marketing focuses on market analysis, positioning, product launch support and analyzes 
Zebra’s competitive strengths and weaknesses. Field marketing encompasses demand 
generation, channel program management and marketing and sales enablement.

Printer production and manufacturing
We design our products to optimize product performance, quality, reliability, durability 
and versatility. These designs combine cost-efficient materials, sourcing and assembly 
methods with high standards of workmanship.

In 2010 we completed the transfer of final printer assembly to a third-party manufacturer, 
Jabil Circuit, Inc. This action reduces product costs and optimized our global printer 
product supply chain. It has enabled us to be more responsive to customer needs and 
increase Zebra’s flexibility to meet emerging business opportunities. 

Jabil produces our printers to our design specifications in the quantities we order. We 
maintain control over portions of the supply chain including supplier selection and 
price negotiations of key component parts. Jabil is responsible for the procurement of 
the component parts and subassemblies used in the Zebra printers it produces. Zebra 
has a subsidiary located in Guangzhou, China, and has an office located near the Jabil 
facility in China where our products are assembled. This office is staffed with our 
sourcing, engineering and quality personnel to help ensure that we receive optimal 
raw material pricing, manufacturing process controls are maintained and the final 
printers meet our quality standards. The majority of our printers manufactured by Jabil 
are shipped to our regional distribution centers. A small percentage of products are 
reconfigured at Zebra’s distribution centers through firmware downloads, packaging 
and customer specific customization before they are shipped to customers. In addition, 
certain products are manufactured in accordance with Federal procurement regulations 
and various international trade agreements, and remain eligible for sale to the United 
States government.

Competition
Many companies are engaged in the design, manufacture and marketing of barcode label 
printers, RFID printer/encoders, card personalization and active RFID/Real Time Locating 
System (RTLS) solutions. 

We consider our direct competition in barcode label and receipt printing to be producers of 
on-demand thermal transfer and direct thermal label printing systems, printer/encoders, 
mobile printers and supplies. We also compete with companies engaged in the design, 
manufacture and marketing of printing systems that use alternative technologies, such as 
ink-jet and laser printing. Many of these companies are substantially larger than Zebra.

Dye sublimation, the technology used in our card printers, is only one of several 
commercially available processes used to personalize cards. We also compete with 
companies that produce identification cards using alternative technologies, which include 
ink-jet, thermal transfer, embossing, film-based systems, encoders, laser engraving and 
large-scale dye sublimation printers. These card personalization technologies offer viable 
alternatives to Zebra’s card printers and provide effective competition from a variety of 
companies, many of which are substantially larger than us. In addition, service bureaus 
compete for end user business and provide an alternative to the purchase of our card 
printing equipment and supplies.

We compete with a diverse group of small companies marketing RTLS solutions.

Our ability to compete effectively depends on a number of factors. These factors include 
the reliability, quality and reputation of the manufacturer and its products; hardware 
and software innovations and specifications; breadth of product offerings; information 
systems connectivity; price; level of technical support; supplies and applications support 
offered by the manufacturer; available distribution channels; and financial resources to 
support new product design and innovation. We believe that Zebra presently competes 
favorably with respect to these factors.

We face competition in our printing business from many printer companies, including 
the following (listed in alphabetical order): Argox; Avery Dennison; Bixolon; Blue 
Bamboo; Boca Systems; Brother International; Canon; CIM; Citizen; Cognitive TPG; 
Custom; Danaher; Datacard; Datamax-O’Neil, a unit of Dover Corporation; Dymo, a 
Newell Rubbermaid Company; Epson; Evolis; Fargo Electronics, a unit of HID Global; 
Godex; Hewlett-Packard; Hitachi; Intermec Inc.; Lexmark International; MagiCard; Matica; 
Microcom; Mitsubishi; NBS Technologies; Nisca; Oki Data; Olympus; Practical Automation; 
Printronix; Sato; Seiko Instruments; Song Woo Electronics; Sony; Star Micronics; Taiwan 
Semiconductor; Toshiba TEC; Victor Data Systems; Woosim; and Xerox. 

The supplies business is highly fragmented and competition is comprised of numerous 
competitors of various sizes depending on the geographic area.

Zebra’s competitors in the location solutions products include Aeroscout, Ekahau  
and Ubisense.

Alternative printing technologies
We believe thermal printing will be the preferred label, card and receipt printer 
technology in Zebra’s target applications for the foreseeable future. Among the many 
advantages of direct thermal and thermal transfer printing is the ability to print high-
resolution, durable images on a wide variety of label materials at relatively low costs 
and high speeds compared with alternative printing technologies. We view passive RFID 
smart label encoding and active RFID location systems as complementary technologies 
to barcoded printing, offering growth opportunities for Zebra as the technologies 
become more widely adopted. 

If other technologies were to evolve or become available, it is possible that those 
technologies would be incorporated into our products. Alternatively, if such technologies 
were to evolve or become available to our competitors, our products may become 
obsolete. This obsolescence would have a significant negative effect on our business, 
financial position, results of operations and cash flows.

Therefore, we continually assess competitive and complementary methods of barcode 
printing and other means of automatic identification. Alternative print technologies 
include ink jet, laser and direct marking. While we cannot be sure that new technology 
will not supplant thermal printing for labels, cards and receipts, we are not aware of any 
developing technology that offers the advantages of thermal printing for our targeted 
applications. We continually monitor and evaluate new RFID technologies, support 
standards development and rapidly adopt RFID into new Zebra products and systems as 
new markets and applications emerge.

Customers
Zebra has sold more than 11,900,000 thermal printers to customers as of December 31, 2012. 
Zebra had three customers that accounted for 10% or more of its sales. All three of these 
customers are distributors and not end users. Our net sales to significant customers as a 
percentage of total net sales were as follows: 

Customer A 
Customer B 
Customer C 

Year Ended December 31, 

2012 

20.4% 
11.4% 
10.3% 

2011 

20.7% 
10.5% 
8.9% 

2010

19.8%
9.8%
8.0%

No other customer accounted for 10% or more of total net sales during these years.

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Sales
Net sales by product category for the last three years were (in thousands):

Product Category 

Hardware 
Supplies 
Service and software 
  Subtotal 
Shipping and handling 

Total net sales 

Year Ended December 31, 

2012 

2011 

2010

$730,489 
212,499 
47,941 
990,929 
5,239 

$996,168 

$743,308 
187,457 
47,206 
977,971 
5,517 

$983,488 

$676,738
167,633
44,829
889,200
5,159

$ 894,359

Net sales to international customers, as a percent of total net sales, were as follows:

Percent of net sales 

Year Ended December 31, 

2012 

56.2% 

2011 

58.4% 

2010

55.9%

We believe that international sales are likely to increase faster than domestic sales because 
of the lower penetration of automatic identification applications outside North America and 
Western Europe and generally higher economic growth rates in developing countries. As 
a result, Zebra has invested resources to support our international growth and currently 
operates facilities and sales offices, or has representation, in 30 different countries.

Research and Development
Zebra’s research and development expenditures for the last three years were as follows 
(in thousands, except percentages): 

Year Ended December 31, 

2012 

2011 

2010

Research and development expenses 

Percent of net sales 

$  87,364 
8.8% 

$  89,926 
9.1% 

$  82,575
9.2%

We devote significant resources to developing new printing solutions for our target 
markets and ensuring that our products maintain high levels of reliability and value to 
our customers.

Intellectual Property Rights
Zebra relies on a combination of trade secrets, patents, trademarks, copyrights and 
contractual rights to establish and protect its innovations. We hold over 200 domestic and 
international trademarks. We hold over 700 United States and foreign patents and patent 
applications. The expiration of any individual patent would not have a significant negative 
impact on our business. 

Despite our efforts to protect our intellectual property rights, it may be possible for 
unauthorized third parties to copy portions of our products or to reverse engineer 
or otherwise obtain and use some technology and information that we regard as 
proprietary. Moreover, the laws of some countries do not afford Zebra the same 
protection to proprietary rights, as do United States laws. There can be no assurance 
that legal protections relied upon by Zebra to protect its proprietary position will 
be adequate. While Zebra’s intellectual property is valuable and provides certain 
competitive advantages, we do not believe that the legal protections afforded to our 
intellectual property are fundamental to our success. 

Other trademarks mentioned in this report are the property of their respective holders 
and include IBM, a registered trademark of International Business Machines; UNIX, a 
registered trademark of UNIX Systems Laboratories; MS/DOS and Windows, registered 
trademarks of Microsoft; SAP, a registered trademark of SAP AG; and Linux, a registered 
trademark of Linus Torvalds. Bluetooth is a trademark owned by Bluetooth SIG and used 
by Zebra under license.

Employees
As of January 26, 2013, Zebra employed approximately 2,544 persons, of which 265 are 
corporate employees. None of our employees are members of a union. Some portions of 
our business, primarily in Europe and China, are subject to labor laws that differ significantly 
from those in the United States. For example, in Europe, it is common for a works council 
to represent employees when discussing matters such as compensation, benefits or 
terminations of employment. We consider our employee relations to be very good. 

Contact Information
Zebra Technologies Corporation is a Delaware corporation. Our principal offices are located 
at 475 Half Day Road, Suite 500, Lincolnshire, Illinois 60069. Our main telephone number is 
(847) 634-6700 and our primary Internet Web site address is www.zebra.com. You can find 
all of Zebra’s filings with the SEC free of charge through the investor page on this Web site, 
immediately upon filing.

Additional Information
For financial information regarding Zebra, see Zebra’s Consolidated Financial Statements 
and the related Notes, which are included in this Annual Report on Form 10-K.

Item 1A.  Risk Factors 

Investors should carefully consider the risks, uncertainties and other factors described 
below, as well as other disclosures in Management’s Discussion and Analysis of Financial 
Condition and Results of Operations, because they could have a material adverse effect on 
Zebra’s business, financial condition, operating results, cash flows and growth prospects.

Final assembly of our thermal printers and our location solutions products is performed 
by Jabil Circuit, a third-party electronics manufacturer. We are dependent on Jabil as a 
sole source of supply for the manufacture of such products. A failure by Jabil to provide 
manufacturing services to Zebra as Zebra requires, or any disruption in such manufacturing 

services, may adversely affect Zebra’s business results. Because we rely on a third-party 
provider such as Jabil to manufacture our products, Zebra may incur increased business 
continuity risks. Zebra is no longer able to exercise direct control over the assembly 
or related operations of its thermal printers and location solution products. If Jabil 
experiences business difficulties or fails to meet Zebra’s manufacturing needs, then 
Zebra may be unable to satisfy customer product demands, lose sales and be unable to 
maintain customer relationships. Longer production lead times may result in shortages 
of certain products and inadequate inventories during periods of unanticipated higher 
demand. Without Jabil’s continuing manufacture of Zebra’s products, Zebra will have 
no other means of final assembly of its thermal printers and location solution products 
until Zebra is able to secure the manufacturing capability at another facility or develop an 
alternative manufacturing facility. This transition could be costly and time consuming. 

Although Zebra carries business interruption insurance to cover lost sales and profits in 
an amount it considers adequate, in the event of supply disruption, this insurance does 
not cover all possible situations. In addition, the business interruption insurance would 
not compensate Zebra for the loss of opportunity and potential adverse impact, both 
short-term and long-term, on relations with our existing customers. 

Zebra has significant operations outside the United States and sells a significant portion 
of its products internationally and purchases important components, including final 
products, from foreign suppliers. These circumstances create a number of risks. Zebra has 
significant operations outside the United States which present added risks. In addition, 
Zebra sells a significant amount of its products to customers outside the United States. 
Shipments to international customers are expected to continue to account for a material 
portion of net sales. Zebra also expects to continue the use of third-party contract 
manufacturing services with overseas production and assembly of our products. 

Risks associated with operations, sales and purchases outside the United States include:

•	 Fluctuating	foreign	currency	rates	could	restrict	sales,	or	increase	costs	of	

purchasing, in foreign countries,

•	 Volatility	in	foreign	credit	markets	may	affect	our	customers	and	suppliers,

•	 Adverse	changes	in,	or	uncertainty	of,	local	business	laws	or	practices,	including	

the following:

•	 Foreign	governments	may	impose	burdensome	tariffs,	quotas,	taxes,	trade	

barriers or capital flow restrictions,

•	 Restrictions	on	the	export	or	import	of	technology	may	reduce	or	eliminate	the	

ability to sell in or purchase from certain markets,

•	 Political	and	economic	instability	may	reduce	demand	for	our	products,	or	put	our	

foreign assets at risk,

•	 Potentially	limited	intellectual	property	protection	in	certain	countries	may	limit	

recourse against infringing products or cause Zebra to refrain from selling in certain 
geographic territories,

•	 Staffing	and	turnover	at	international	operations	may	be	unusually	difficult,

•	 A	government	controlled	exchange	rate	and	limitations	on	the	convertibility	of	the	

Chinese yuan,

•	 Transportation	delays	that	may	affect	production	and	distribution	of	Zebra’s	

products, and

•	 Inadequately	managing	and	overseeing	operations	that	are	distant	and	remote	from	

corporate headquarters.

Customers have the right to return products that do not function properly within a limited 
time after delivery. Zebra monitors and tracks product returns and records a provision for 
the estimated future returns based on historical experience and any notification received 
of pending returns. Zebra, however, cannot guarantee that it will continue to experience 
return rates consistent with historical patterns.

Zebra may not be able to continue to develop products to address user needs effectively 
in an industry characterized by ongoing change. To be successful, Zebra must adapt 
to rapidly changing technological and application needs by continually improving its 
products as well as introducing new products and services to address user demands.

Zebra’s industry is characterized by:

•	 Evolving	industry	standards,
•	 Frequent	new	product	and	service	introductions,
•	 Evolving	distribution	channels,	
•	 Increasing	demand	for	customized	product	and	software	solutions,	and
•	 Changing	customer	demands.

Future success will depend on Zebra’s ability to effectively and economically adapt in this 
evolving environment. Zebra could incur substantial costs if it has to modify its business 
to adapt to these changes, and may even be unable to adapt to these changes. 

Zebra competes in a competitive industry, which may become more competitive. 
Competitors may be able to respond more quickly to new or emerging technology and 
changes in customer requirements. Zebra faces significant competition in developing 
and selling its products and solutions. Some competitors have substantial marketing, 
financial, development and personnel resources. To remain competitive, Zebra believes it 
must continue to effectively and economically provide:

•	 Technologically	advanced	systems	that	satisfy	user	demands,
•	 Superior	customer	service,
•	 High	levels	of	quality	and	reliability,	and
•	 Dependable	and	efficient	distribution	networks.

Zebra cannot assure it will be able to compete successfully against current or future 
competitors. Increased competition in printers or supplies may result in price reductions, 
lower gross profit margins and loss of market share, and could require increased 
spending on research and development, sales and marketing and customer support. 
Some competitors may make strategic acquisitions or establish cooperative relationships 
with suppliers or companies that produce complementary products, which may create 
additional pressures on Zebra’s competitive position in the marketplace.

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Zebra is vulnerable to the potential difficulties associated with the increase in the 
complexity of its business. Zebra has grown rapidly over the last several years through 
domestic and international growth. This growth has caused increased complexities in 
the business. We believe our future success depends in part on our ability to manage 
our growth and increased complexities of our business and the demands from increased 
responsibility on our management personnel. The following factors could present 
difficulties to us:

•	 Compliance	with	evolving	laws	and	regulations	in	multiple	international	jurisdictions,
•	 Managing	our	distribution	channel	partners,
•	 Managing	our	contract	manufacturing	and	supply	chain,
•	 Manufacturing	an	increased	number	of	products,
•	 Increased	administrative	and	operational	burden,
•	 Maintaining	and	improving	information	technology	infrastructure	to	support	growth,
•	 Increased	logistical	problems	common	to	complex,	expansive	operations,	and
•	 Managing	increasing	international	operations.

Zebra could encounter difficulties in any acquisition it undertakes, including unanticipated 
integration problems and business disruption. Acquisitions could also dilute stockholder 
value and adversely affect operating results. Zebra may acquire or make investments 
in other businesses, technologies, services or products. An acquisition may present 
business issues which are new to Zebra. The process of integrating any acquired 
business, technology, service or product into operations may result in unforeseen 
operating difficulties and expenditures. Integration of an acquired company also may 
consume considerable management time and attention, which could otherwise be 
available for ongoing operations and development of the business. The expected benefits 
of any acquisition may not be realized.

Acquisitions also may involve a number of risks: 

•	 Difficulties	and	uncertainties	in	transitioning	the	customers	or	other	business	

relationships from the acquired entities to Zebra, 

•	 The	loss	of	key	employees	of	acquired	entities,	
•	 The	ability	of	acquired	entities	to	fulfill	obligations	to	their	customers,
•	 The	discovery	of	unanticipated	issues	or	liabilities,
•	 The	failure	of	acquired	entities	to	meet	or	exceed	expected	returns,	and
•	 The	acquired	entities’	ability	to	improve	internal	controls	and	accounting	systems	to	be	
compliant with requirements applicable to public companies subject to SEC reporting.

Future acquisitions could result in potentially dilutive issuances of equity securities or the 
incurrence of debt and contingent liabilities.

Zebra sources some of its component parts from sole source suppliers. A disruption in 
the supply of such component parts could have a material adverse effect on our ability to 
meet customer demand and negatively affect our financial results.

Infringement by Zebra or Zebra suppliers on the proprietary rights of others could put 
Zebra at a competitive disadvantage, and any related litigation could be time consuming 
and costly. Third parties may claim that Zebra or Zebra suppliers violated their intellectual 
property rights. To the extent of a violation of a third party’s patent or other intellectual 
property right, Zebra may be prevented from operating its business as planned, and may 
be required to pay damages, to obtain a license, if available, or to use a non-infringing 
method, if possible, to accomplish its objectives. Any of these claims, with or without 
merit, could result in costly litigation and divert the attention of key personnel. If such 
claims are successful, they could result in costly judgments or settlements. Also, as new 
technologies emerge, such as RFID, the intellectual property rights of parties in such 
technologies can be uncertain. As a result, products involving such technologies may have 
higher risk of claims of infringement of the intellectual proprietary rights of third parties.

The inability to protect intellectual property could harm Zebra’s reputation, and its 
competitive position may be materially damaged. Zebra’s intellectual property is valuable 
and provides Zebra with certain competitive advantages. Copyrights, patents, trademarks, 
trade secrets and contracts are used to protect these proprietary rights. Despite these 
precautions, third parties may be able to copy or reproduce aspects of Zebra’s intellectual 
property and its products or, without authorization, to misappropriate and use information 
which Zebra regards as its trade secrets.

Zebra may incur liabilities as a result of product failures due to actual or apparent design 
or manufacturing defects. Zebra may be subject to product liability claims, which could 
include claims for property or economic damage or personal injury, in the event our 
products present actual or apparent design or manufacturing defects. Such design or 
manufacturing defects may occur not only in Zebra’s own designed products but also in 
components provided by third party suppliers. Zebra generally has insurance protection 
against property damage and personal injury liabilities and also seeks to limit such risk 
through product design, manufacturing quality control processes, product testing and 
contractual indemnification from suppliers. However, due to the large and growing size 
of Zebra’s installed printer base, a design or manufacturing defect involving this large 
installed printer base could result in product recalls or customer service costs that could 
have material adverse effects on Zebra’s financial results.

Zebra’s products are subject to U.S. and non-U.S. foreign regulations that pertain to 
electrical and electronic equipment, which may materially adversely affect Zebra’s business. 
These regulations influence the design, components or operation of such products. 
New regulations and changes to current regulations are always possible and, in some 
jurisdictions, regulations may be introduced with little or no time to bring related 
products into compliance with these regulations. Zebra’s failure to comply with these 
regulations may prevent Zebra from selling our products in a certain country. In addition, 
these regulations may increase our cost of supplying the products by forcing us to 
redesign existing products or to use more expensive designs or components. In these 
cases, Zebra may experience unexpected disruptions in our ability to supply customers 
with products, or we may incur unexpected costs or operational complexities to bring 
products into compliance. This could have an adverse effect on Zebra’s revenues, gross 
profit margins and results of operations and increase the volatility of our financial results.

Zebra is implementing a new company-wide enterprise resource planning (ERP) system. 
The implementation process is complex and involves a number of risks that may adversely 
affect Zebra’s business and results of operations. Zebra is currently replacing its multiple 
legacy business systems at its different sites with a new company-wide, integrated 
enterprise resource planning (ERP) system to handle various business, operating and 
financial processes for Zebra and its subsidiaries. The new system will enhance a variety 
of important functions, such as order entry, invoicing, accounts receivable, accounts 
payable, financial consolidation, logistics, and internal and external financial and 
management reporting matters. The system implementation has progressed well with 
EMEA implemented in January 2011 and North America in February 2012.

ERP implementations are complex and time-consuming projects that involve substantial 
expenditures on system hardware and software and implementation activities that often 
continue for several years. Such an integrated, wide-scale implementation is extremely 
complex and requires transformation of business and financial processes in order to 
reap the benefits of the ERP system. Significant efforts are required for requirements 
identification, functional design, process documentation, data conversion, user training 
and post implementation support. Problems in any of these areas could result in 
operational issues including delayed shipments or production, missed sales, billing and 
accounting errors and other operational issues. System delays or malfunctioning could 
also disrupt Zebra’s ability to timely and accurately process and report key components 
of the results of its consolidated operations, its financial position and cash flows, which 
could impact Zebra’s ability to timely complete important business processes such as the 
evaluation of its internal controls and attestation activities pursuant to Section 404 of the 
Sarbanes-Oxley Act of 2002. 

Until the new ERP system is fully implemented, Zebra expects to incur additional selling, 
general and administrative expenses and capital expenditures to implement and test the 
system, and there can be no assurance that other issues relating to the ERP system will 
not occur or be identified. Zebra’s business and results of operations may be adversely 
affected if it experiences operating problems and/or cost overruns during the ERP 
implementation process or if the ERP system and the associated process changes do not 
function as expected or give rise to the expected benefits. 

Zebra depends on the ongoing service of its senior management and ability to attract 
and retain other key personnel. The future success of Zebra is substantially dependent 
on the continued service and continuing contributions of senior management and other 
key personnel. 

The ability to attract, retain and motivate highly skilled employees is important to Zebra’s 
long-term success. Competition for skill sets in certain functions within our industry is 
intense, and Zebra may be unable to retain key employees or attract, assimilate or retain 
other highly qualified employees in the future. 

Terrorist attacks or war could lead to further economic instability and adversely affect 
Zebra’s stock price, operations, and profitability. The terrorist attacks that occurred in the 
United States on September 11, 2001, caused major instability in the U.S. and other financial 
markets. The possibility of further acts of terrorism and current and future war risks could 
have a similar impact. Any such attacks could, among other things, cause further instability 
in financial markets and could directly, or indirectly through reduced demand, negatively 
affect Zebra’s facilities and operations or those of its customers or suppliers.

Taxing authority challenges may lead to tax payments exceeding current reserves. 
Zebra is subject to ongoing tax examinations in various jurisdictions. As a result, we 
may record incremental tax expense based on expected outcomes of such matters. In 
addition, we may adjust previously reported tax reserves based on expected results of 
these examinations. Such adjustments could result in an increase or decrease to Zebra’s 
effective tax rate.

Economic conditions and financial market disruptions may adversely affect Zebra’s 
business and results of operations. Adverse economic conditions or reduced information 
technology spending may adversely impact our business. As widely reported, financial 
markets throughout the world experienced extreme disruption since 2008, including 
historically high volatility in security prices, severely diminished liquidity and credit 
availability, rating downgrades of certain investments and declining valuations of 
others, failure and potential failures of major financial institutions and unprecedented 
government support of financial institutions and corporations. A recurrence of these 
developments and a related general economic downturn could adversely affect Zebra’s 
business and financial condition through a reduction in demand for our products by 
our customers. If a slowdown were severe enough, it could require further impairment 
testing and write-downs of goodwill and other intangible assets. Cost reduction actions 
may be necessary and lead to restructuring charges. A tightening of financial credit 
could adversely affect our customers, suppliers, outsource manufacturer and channel 
partners (e.g., distributors and resellers) from obtaining adequate credit for the financing 
of significant purchases. Another economic downturn could also result in a decrease in 
or cancellation of orders for Zebra’s products and services; negatively impact Zebra’s 
ability to collect its accounts receivable on a timely basis; result in additional reserves 
for uncollectible accounts receivable; and require additional reserves for inventory 
obsolescence. Higher volatility and fluctuations in foreign exchange rates for the U.S. 
dollar against currencies such as the euro, the British pound, the Chinese yuan, and the 
Brazilian real could negatively impact product sales, margins and collections.

A natural disaster may cause supply disruptions that could adversely affect Zebra’s 
business and results of operations. As widely reported, a powerful earthquake centered 
off the northeastern coast of Japan on March 11, 2011, resulted in the loss of many lives, 
wide-spread damage to and destruction of property, disruption of electric power, and 
the release of radiation from a crippled nuclear power plant. This devastation disrupted 
the operations to varying degrees of companies with business activity in the affected 
region, including the business of Zebra suppliers. Other natural disasters may occur in 
the future and Zebra is not able to predict to what extent or duration any such disruptions 
will have on our ability to maintain ordinary business operations. The consequences of an 
unfortunate natural disaster may have a material adverse effect on Zebra’s business and 
results of operations.

Item 1B.  Unresolved Staff Comments

Not applicable.

10

11

Item 2.  Properties

Item 4.  Mine Safety Disclosures 

Item 6.  Selected Financial Data 

Zebra’s corporate headquarters are located in Lincolnshire, Illinois, a northern suburb of 
Chicago. Zebra also conducts its sales, marketing, engineering and operations activities 
from facilities in Vernon Hills, Illinois, and Agoura Hills, California.

Not applicable.

PART II

Zebra’s principal facilities as of December 31, 2012, are listed below:

Location 

Square Footage 

Manufacturing,   Administrative,

Production & 
 Warehousing 

Research 
& Sales 

Total 

Lease Expires

Vernon Hills, Illinois, USA 

110,000 

115,000 

225,000 

June 2015

Heerenveen, The Netherlands 

47,286 

Agoura Hills, California, USA 

Buffalo Grove, Illinois, USA 

Preston, UK 

Greenville, Wisconsin, USA 

Lincolnshire, Illinois, USA 

— 

63,189 

51,450 

60,000 

— 

Flowery Branch, Georgia, USA 

40,520 

Lincoln, Rhode Island, USA 

Guangzhou, China 

Bourne End, UK 

— 

— 

— 

Otay Mesa, California, USA 

26,639 

47,286 

75,077 

— 

8,600 

— 

47,334 

— 

40,116 

32,655 

27,251 

— 

San Jose, California, USA 

— 

24,630 

McAllen, Texas, USA 

18,000 

Germantown, Maryland, USA 

Chicago, Illinois, USA 

— 

— 

Rogersville, Tennessee, USA 

9,780 

Singapore, Singapore 

Shanghai, China 

Detroit, Michigan, USA 

Mexico City, Mexico 

Clayton, Missouri, USA 

Sao Paulo, Brazil 

Miami, Florida, USA 

Shanghai, China 

— 

— 

— 

3,400 

— 

— 

— 

— 

— 

13,134 

10,417 

— 

9,427 

7,524 

7,085 

3,488 

6,171 

5,812 

5,786 

5,287 

94,572 

75,077 

63,189 

60,050 

60,000 

47,334 

40,520 

January 2015

March 2021

July 2014

Owned by Zebra

May 2028

June 2015

June 2017

40,116 

April 2016

32,655 

January 2014

27,251 

June 2014

26,639 

24,630 

18,000 

13,134 

10,417 

9,780 

9,427 

7,524 

7,085 

6,888 

6,171 

5,812 

5,786 

5,287 

September 2014

July 2015

September 2016

January 2016

June 2014

April 2014

February 2017

January 2014

November 2017

October 2015

September 2013

February 2015

October 2017

January 2015

   Total 

430,264 

492,080 

922,344 

Zebra leases various other facilities around the world, which are dedicated to 
administrative, research and sales functions. These other leases, solely or in aggregate, 
are not material to Zebra. 

Item 3.  Legal Proceedings

See Note 12 in the Notes to the Consolidated Financial Statements included in this  
Form 10-K.

12

Item 5.   Market for Registrant’s Common Equity, Related Stockholder 

Matters and Issuer Purchases of Equity Securities

Stock Information: Price Range and Common Stock
Our Class A Common Stock is traded on The NASDAQ Stock Market under the symbol 
ZBRA. The following table shows the high and low trade prices for each fiscal quarter in 
2012 and 2011, as reported by The NASDAQ Stock Market. 

2012 

High 

Low 

2011 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

$41.88  $34.61 
31.79 
33.25 
34.92 

41.79 
38.74 
40.41 

Source: The NASDAQ Stock Market 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

High 

Low

$41.48  $34.66
36.55
44.53 
28.20
43.61 
29.54
38.48 

At February 8, 2013, the last reported price for the Class A Common Stock was $44.07 per 
share, and there were 465 registered stockholders of record for Zebra’s Class A Common 
Stock. In addition, we had approximately 14,000 stockholders who owned Zebra stock in 
street name.

Dividend Policy
Since our initial public offering in 1991, we have not declared any cash dividends or 
distributions on our capital stock. Zebra currently does not anticipate paying any cash 
dividends in the foreseeable future. 

Treasury Shares
During the fourth quarter of 2012, Zebra purchased 400,000 shares of Zebra’s Class A 
Common Stock at a weighted average share price of $36.69 per share, as follows: 

ISSUER PURCHASES OF EQUITY SECURITIES

Period

October 2012  
(September 30 – October 27)

November 2012  
(October 28 – November 24)

December 2012 
(November 25 – December 31)

Total 
number 
of shares 
purchased

Average 
price paid 
per share

Total number of 
shares purchased 
as part of publicly 
announced program

Maximum number 
of shares that may 
yet be purchased 
under the program

  392,146

$36.71

  392,146

2,030,190

7,854

$ 35.67

7,854

2,022,336

0

  $   0.00

0

2,022,336

(1) On November 4, 2011, Zebra’s Board authorized the purchase of up to an additional 3,000,000 shares under the 

purchase plan program. The November 2011 authorization does not have an expiration date.

(2) During the fourth quarter, Zebra acquired 3,651 shares of Zebra Class A Common Stock through the withholding of 
shares necessary to satisfy tax withholding obligations upon the vesting of restricted stock awards. These shares 
were acquired at an average price of $38.44 per share.

CONSOLIDATED STATEMENTS OF EARNINGS (LOSS) DATA 
(In thousands, except per share amounts)

CONSOLIDATED BALANCE SHEET DATA
(In thousands)

Net sales

Cost of sales

Gross profit

Total operating expenses

Operating income

Income from continuing   
  operations before   
  income taxes

Income (loss) from 
  continuing operations

Income (loss) from  
  discontinued operations,  
  net of tax

Year Ended December 31,

December 31,

2012

2011

2010

2009

2008

2012

2011

2010

2009

2008

$ 996,168

$ 983,488

$ 894,359

$ 738,482

$ 910,065

Cash and cash equivalents, 

504,524

496,719

473,584

420,895

471,546

491,644
327,293(1)
164,351

486,769
304,733(2)
182,036

420,775
272,560(3)
148,215

317,587
247,308(4)
70,279

438,519
427,730(5)
10,789

164,174

179,719

149,607

72,319

15,085

121,897

130,343

104,614

48,491

(19,047)

1,007

44,300

(2,836)

(1,387)

(19,374)

restricted cash, investments 
and marketable securities 
(current and long-term)

$ 394,075

$ 326,695

$ 258,598

$ 245,027

$ 221,409

Working capital(6)
Total assets
Long-term obligations (7)
Stockholders’ equity

615,649

967,748

14,229

857,002

475,899

899,006

11,515

455,143

878,864

10,191

429,277

830,479

9,012

400,883

850,878

9,345

776,925

730,032

712,129

710,738

(1)  Includes asset impairment charges of $9,114,000 and exit and restructuring costs of $960,000. 

(2)  Includes exit and restructuring costs of $2,041,000. 

(3)  Includes litigation settlement proceeds received of $1,082,000 and exit and restructuring costs of $2,262,000. 

(4)  Includes exit and restructuring costs of $9,902,000. 

(5)  Includes asset impairment charges of $144,950,000 and exit and restructuring costs of $17,932,000. 

Net income (loss)

$ 122,904

$ 174,643

$ 101,778

$  47,104

$ (38,421)

(6)  Calculated as current assets minus current liabilities. 

(7)  Long-term obligations include deferred compensation and unearned revenue. See Note 17 Deferred 
Compensation Plan in the Notes to the Consolidated Financial Statements included in this Form 10-K.

Basic earnings per share:

Income (loss) from  
  continuing operations 

$ 

2.36

$ 

2.42

$ 

1.83

$ 

0.81

$ 

(0.30)

Income (loss) from 
  discontinued operations 

0.02

0.82

(0.05)

(0.02)

(0.30)

            Net income (loss)

$ 

2.38

$ 

3.24

$ 

1.78

$ 

0.79

$ 

(0.60)

Diluted earnings per share:

Income (loss) from  
  continuing operations 

Income (loss) from 
  discontinued operations

$ 

2.35

$ 

2.40

$ 

1.82

$ 

0.81

$ 

(0.30)

0.02

0.82

(0.05)

(0.02)

(0.30)

            Net income (loss)

$ 

2.37

$ 

3.22

$ 

1.77

$ 

0.79

$ 

(0.60)

Weighted average 
  shares outstanding

Basic 

Diluted 

51,566

51,843

53,854

54,191

57,143

57,428

59,306

59,425

64,524

64,524

13

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 7.  Management’s Discussion and Analysis of Financial Condition 

Consolidated Results of Operations – Fourth quarter

Sales to customers by geographic region were as follows (in thousands, except percentages):

and Results of Operations 

Results of Operations: Fourth Quarter of 2012 versus Fourth Quarter of 2011

Consolidated Results of Operations
(Amounts in thousands, except percentages)

Three Months Ended 
December 31, 

Percent 
2011  Change 

  Percent of  Percent of
Net Sales  Net Sales
2011

2012 

2012 

Net Sales

    Tangible products 

$241,257 

$235,714 

    Service & software 

11,922 

11,594 

Total net sales 

Cost of Sales

253,179 

247,308 

    Tangible products 

121,869 

118,792 

    Service & software 

6,850 

6,996 

Total cost of sales 

    Gross profit 

Operating expenses 

    Operating income 

128,719 

125,788 

124,460 

121,520 

80,342 

44,118 

79,397 

42,123 

2.4 

2.8 

2.4 

2.6 

(2.1) 

2.3 

2.4 

1.2 

4.7 

95.3 

4.7 

100.0 

48.1 

2.7 

50.8 

49.2 

31.7 

17.5 

95.3

4.7

100.0

48.1

2.8

50.9

49.1

32.1

17.0

Other income (expense) 

(56) 

(1,011) 

(94.5) 

(0.1) 

(0.4)

    Income from continuing  
      operations before  
      income taxes 

Income taxes 

    Income from continuing  
      operations 

    Income from discontinued 
      operations, net of tax 

Net income 

Diluted earnings per share: 

    Income from continuing  
      operations 

    Income from  
      discontinued operations 

44,062 

9,263 

41,112 

8,253 

7.2 

12.2 

34,799 

32,859 

5.9 

191 

2,185 

$  34,990 

$  35,044 

(91.3) 

(0.2) 

17.4 

3.7 

13.7 

0.1 

13.8 

16.6

3.3

13.3

0.9

14.2

$      0.68 

$      0.63 

7.9

0.00 

0.04 

100.0 

    Net income 

$      0.68 

$      0.67 

1.5

Sales 
Net sales for the fourth quarter of 2012 compared with the 2011 quarter increased 2.4% 
primarily due to increased sales in supplies and aftermarket services. Printer unit volume 
increased 2.9% for 2012 compared to 2011 principally from unit volume increases in 
desktop and tabletop printers.

Sales by product category were as follows (amounts in thousands, except percentages):

Product category 

2012 

Three Months Ended 
December 31, 

Percent 
2011  Change 

  Percent of  Percent of
Net Sales  Net Sales
2011

2012 

Hardware 

Supplies 

Service and software 

$182,267 

$188,198 

57,607 

11,922 

46,135 

11,594 

    Subtotal products 

251,796 

245,927 

Shipping and handling 

1,383 

1,381 

    Total net sales 

$253,179 

$247,308 

(3.2) 

24.9 

2.8 

2.4 

0.1 

2.4 

72.0 

22.8 

4.7 

99.5 

0.5 

76.1

18.6

4.7

99.4

0.6

100.0 

100.0

Sales declines in Europe, Middle East and Africa, and Asia Pacific, primarily from a 
challenged business environment, were offset by increased sales in North America 
and Latin America. Sales increased in Latin America in part from improved geographic 
coverage, with notable increases in supplies, tabletop, desktop, and mobile printers. Sales 
in North America increased due to increased sales in supplies and aftermarket services. 
Zebra continues to build a broader base of customers to penetrate targeted industries 
more deeply. Movements in foreign exchange rates decreased sales by $1,858,000 in the 
Europe, Middle East and Africa region for the quarter, due to a weaker euro against the 
U.S. dollar compared to the same period in the prior year.

Geographic region 

2012 

Three Months Ended 
December 31, 

Percent 
2011  Change 

  Percent of  Percent of
Net Sales  Net Sales
2011

2012 

Europe, Middle East 
  and Africa 

Latin America 

Asia-Pacific 

$  83,355 

$  88,360 

26,255 

31,665 

21,578 

32,470 

    Total International 

141,275 

142,408 

North America 

    Total net sales 

111,904 

104,900 

$253,179 

$247,308 

(5.7) 

21.7 

(2.5) 

(0.8) 

6.7 

2.4 

32.9 

10.4 

12.5 

55.8 

44.2 

35.7

8.7

13.1

57.5

42.5

100.0 

100.0

Gross profit
Gross profit increased 2.4% reflecting reduced overhead and freight costs, partially offset 
by unfavorable movements in foreign exchange rates and product mix. Unfavorable 
foreign currency movements decreased fourth quarter gross profit by $1,806,000. As a 
percentage of sales, gross margin improved from 49.1% to 49.2%.

Printer unit volumes and average selling price information is summarized below:

Total printers shipped 

Three Months Ended
December 31, 

2012 

2011 

321,314 

312,409 

Average selling price of printers shipped 

  $       477 

$       506 

Percent
Change

2.9

(5.7)

For the fourth quarter of 2012, unit volumes increased in tabletop and desktop printers. 
Desktop printers achieved record sales. The decrease in average selling price is a result 
of a change in product mix toward lower priced products in the 2012 quarter compared to 
the 2011 quarter.

Operating expenses
Operating expenses are summarized below (in thousands, except percentages):

Operating expenses 

2012 

Three Months Ended 
December 31, 

Percent 
2011  Change 

  Percent of  Percent of
Net Sales  Net Sales
2011

2012 

Selling and marketing 

$  33,313 

$  36,377 

Research and development 

General and administrative 

22,605 

20,964 

23,174 

18,973 

Amortization of intangible assets 

1,463 

Acquisition costs 

Exit and restructuring costs 

1,037 

960 

806 

116 

(49) 

    Total operating expenses 

$  80,342 

$  79,397 

(8.4) 

(2.5) 

10.5 

81.5 

N/M 

N/M 

1.2 

13.2 

14.7

8.9 

8.3 

0.6 

0.4 

0.4 

9.4

7.7

0.3

0.0

0.0

31.7 

32.1

Operating expenses for the quarter increased 1.2% due mainly to higher general 
and administrative expenses, amortization and acquisition expenses, and exit and 
restructuring costs. Compensation costs and depreciation increased over 2011 levels. 
Amortization expense increases are primarily related to the intangibles acquired with the 
LaserBand acquisition. Acquisition costs relate to investigated and completed merger 
and acquisition activity during the period. Exit and restructuring costs in 2012 relate to 
the restructuring of the location solutions business management structure. 

Other income (expense)
Zebra’s non-operating income and expense items are summarized in the following table 
(in thousands):

Investment income 

Foreign exchange loss 

Other, net 

   Total other income (expense)  

   Three Months Ended

December 31, 2012 

December 31, 2011

$ 526 

(5) 

(577) 

$  (56) 

$     594

(706)

(899)

$(1,011)

Other expense decreased in the fourth quarter of 2012 as a result of decreases in foreign 
exchange losses. 

Operating income
Operating income for the fourth quarter of 2012, compared to the same period in 2011, 
increased 4.7%. See comments above for explanation of changes in individual categories.

Income taxes
The effective income tax rate for the fourth quarter of 2012 was 21.0% compared with 
20.1% for the same quarter in the prior year. The fourth quarter 2012 effective tax rate 
increased slightly due to an increase in income in higher rate tax jurisdictions in 2012 
when compared to the prior years quarter. The increase in 2012 was offset by an August 
2012 decrease in the UK statutory tax rate from 25.5% to 24.5%. During 2012 Zebra 
implemented a new international holding company structure to facilitate the investment 
of overseas cash and international acquisitions. This new structure has also decreased 
our international income taxes. In addition, the fourth quarter of 2012 benefitted from 
one-time adjustments resulting from amended tax returns for 2010 and prior years.

Income from discontinued operations
The income in the fourth quarter of 2012 is related to a reversal of amounts previously 
reserved, which were related to the finalization of the accounting and taxes related to 
discontinued operations transactions during 2011.

14

15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Results of Operations: Year ended December 31, 2012 versus Year ended December 31, 2011

Sales to customers by geographic region were as follows (in thousands, except percentages):

Consolidated Results of Operations
(Amounts in thousands, except percentages)

Year Ended 
December 31, 

2012 

Percent 
2011  Change 

  Percent of  Percent of
Net Sales  Net Sales
2011

2012 

Net Sales

    Tangible products 

$948,227 

$936,282 

    Service & software 

47,941 

47,206 

Total net sales 

Cost of Sales

996,168 

983,488 

    Tangible products 

479,633 

469,834 

    Service & software 

24,891 

26,885 

Total cost of sales 

    Gross profit 

504,524 

496,719 

491,644 

486,769 

Operating expenses 

327,293 

304,733 

1.3 

1.6 

1.3 

2.1 

(7.4) 

1.6 

1.0 

7.4 

    Operating income 

164,351 

182,036 

(9.7) 

95.2 

4.8 

100.0 

48.1 

2.5 

50.6 

49.4 

32.9 

16.5 

95.2

4.8

100.0

47.8

2.7

50.5

49.5

31.0

18.5

Other income (expense) 

(177) 

(2,317) 

(92.4) 

(0.0) 

(0.2)

    Income from continuing  
      operations before  
      income taxes 

Income taxes 

    Income from continuing  
      operations 

    Income from discontinued 
      operations, net of tax 

Net income 

Diluted earnings per share: 

    Income from continuing  
      operations 

    Income from  
      discontinued operations 

164,174 

179,719 

42,277 

49,376 

(8.6) 

(14.4) 

121,897 

130,343 

(6.5) 

1,007 

44,300 

$122,904 

$174,643 

(97.7) 

(29.6) 

16.5 

4.3 

12.2 

0.1 

12.3 

18.3

5.0

13.3

4.5

17.8

$      2.35 

$      2.40 

(2.1)

    Net income 

$      2.37 

$      3.22 

0.02 

0.82 

(97.6) 

(26.4)

Consolidated Results of Operations – Full Year

Sales
Net sales for 2012 compared with 2011 increased 1.3%. This increase is primarily due to 
growth in sales of supplies, including the impact of the acquisition of LaserBand LLC in 
July 2012. Printer unit volumes increased 6.0% for 2012 compared to 2011 due to volume 
increases in desktop, mobile and card printers. Movement towards lower-priced printers 
partially offset unit volume increases.

Sales by product category were as follows (amounts in thousands, except percentages):

Product category 

2012 

Year Ended 
December 31, 

Percent 
2011  Change 

  Percent of  Percent of
Net Sales  Net Sales
2011

2012 

Hardware 

Supplies 

$730,489 

$743,308 

212,499 

187,457 

Service and software 

47,941 

47,206 

    Subtotal products 

990,929 

977,971 

Shipping and handling 

5,239 

5,517 

    Total net sales 

$996,168 

$983,488 

(1.7) 

13.4 

1.6 

1.3 

(5.0) 

1.3 

73.4 

21.3 

4.8 

99.5 

0.5 

75.5

19.1

4.8

99.4

0.6

100.0 

100.0

Sales increased in Latin America due to improved geographic coverage with notable 
increases in supplies, mobile, and card printer sales compared to 2011. Sales in North 
America increased due to increased sales of supplies and continued demand for desktop, 
card and tabletop printers. Zebra continues to build a broader base of customers to 
penetrate targeted industries more deeply. Movements in foreign exchange rates 
decreased sales by $12,139,000 in the Europe, Middle East and Africa regions due 
principally to a weaker euro against the U.S. dollar. 

Geographic region 

2012 

Year Ended 
December 31, 

Percent 
2011  Change 

  Percent of  Percent of
Net Sales  Net Sales
2011

2012 

Europe, Middle East 
  and Africa 

Latin America 

Asia-Pacific 

$322,970 

$342,578 

100,101 

89,715 

137,577 

141,987 

    Total International 

560,648 

574,280 

North America 

    Total net sales 

435,520 

409,208 

$996,168 

$983,488 

(5.7) 

11.6 

(3.1) 

(2.4) 

6.4 

1.3 

32.4 

10.0 

13.8 

56.2 

43.8 

34.8

9.1

14.5

58.4

41.6

100.0 

100.0

Gross profit
Gross profit increased 1.0% due to higher volumes and lower material costs. Lower 
freight costs in 2012 of $5,042,000 versus 2011 helped improve gross profit while 
unfavorable movements in foreign currency decreased gross profit by $9,923,000. The 
above factors contributed to the slight decrease in gross margin from 49.5% to 49.4%.

Printer unit volumes and average selling price information is summarized below:

Total printers shipped 

  1,260,141 

1,188,892 

Average selling price of printers shipped 

  $         485 

$         527 

Year Ended
December 31, 

2012 

2011 

Percent
Change

6.0

(7.9)

Product unit volumes increased 6.0% in 2012 over the prior year. This was due to 
increased volumes in desktop, mobile and card printers. The average selling price reflects 
a change in product mix toward lower priced products from year to year.

Operating expenses
Operating expenses are summarized below (in thousands, except percentages):

Operating expenses 

2012 

Year Ended 
December 31, 

Percent 
2011  Change 

  Percent of  Percent of
Net Sales  Net Sales
2011

2012 

Selling and marketing 

$129,906 

$127,797 

Research and development 

General and administrative 

87,364 

92,167 

Amortization of intangible assets 

4,673 

Acquisition costs 

Exit and restructuring costs 

Asset impairment charge 

3,109 

960 

9,114 

89,926 

81,345 

3,320 

304 

0 

    Total operating expenses 

$ 327,293  $304,733 

1.7 

(2.8) 

13.3 

40.8 

N/M 

N/M 

7.4 

2,041 

(53.0) 

13.0 

13.1

8.8 

9.3 

0.5 

0.3 

0.1 

0.9 

9.1

8.3

0.3

0.0

0.2

0.0

32.9 

31.0

Operating expenses for 2012 increased 7.4%. This is primarily due to greater selling and 
marketing and general and administrative expenses. The asset impairment charge was 
accounted for 40.4% of the total increase in 2012. Several categories accounted for these 
increases, including compensation costs, outside professional services, rent, depreciation 
and information systems expenses. Acquisition costs are related to investigated and 
completed acquisitions during the period. Exit and restructuring costs in 2012 relate to the 
restructuring of the location solutions business management structure while costs in 2011 
relate to the relocation and consolidation of administrative, accounting and distribution 
functions of our location solutions operations to Illinois. The asset impairment charge in 
2012 relates to the goodwill associated with Zebra’s smaller reporting unit. 

Selling and marketing expenses
Selling and marketing expenses are summarized below (in thousands):

Year Ended December 31, 
2011 

2012 

Payroll and benefit costs 

$  78,894 

$  75,436 

Business development 

Travel and entertainment expenses 

Offsite meetings 

Other changes 

23,434 

8,451 

1,141 

17,986 

23,022 

8,068 

3,362 

17,909 

   Total selling and marketing expenses  $129,906 

$127,797 

Increase/
(Decrease)

$ 3,458

412

383

(2,221)

77

$  2,109

Selling and marketing expenses were higher in 2012 primarily due to increased payroll 
and benefit costs related to the addition of more sales-related Zebra personnel in 
geographic regions with high-growth opportunities. Payroll and benefit cost increases 
include salaries, commissions, benefits, and payroll taxes. Other selling and marketing 
expense categories also increased over 2011 levels due to higher expenses relating to 
the addition of Zebra sales representatives to expand Zebra’s global reach into new 
developing geographic regions. 

Research and development costs
The development of new products and enhancement of existing products are important 
to Zebra’s business and growth prospects. To maintain and build our product pipeline, 
we continue to make investments in research and development. In 2012 we introduced 
14 new printer related products and 19 location software and hardware releases. Zebra 
introduced its latest generation of print engine during the year which enables Zebra 
to expand into new markets. The ZE500 is designed for reliable operations in mission 
critical applications and is well suited for use in the food and beverage industries and 
other environments where dust and moisture can create printing challenges. Zebra 
has enhanced its printers for cloud based connectivity through Zebra’s Link-OS, 
an ecosystem enabled by Zebra’s printer architecture which makes Zebra printers 
significantly easier to integrate, manage and use in a company’s operations, with greater 
capabilities for customization with the development of specialized apps. 

16

17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Quarterly product development expenses fluctuate depending on the status of ongoing 
projects. We are committed to a long-term strategy of significant investment in product 
development. Research and development costs are summarized below (in thousands):

Year Ended December 31, 
2011 

2012 

Increase/
(Decrease)

Payroll and benefit costs 

$ 58,464 

$ 59,087 

Project expenses 

Other changes 

5,710 

23,190 

7,838 

23,001 

   Total research and development costs 

$ 87,364 

$ 89,926 

$   (623)

(2,128)

189

$(2,562)

The decreases in research and development costs relate to decreased payroll and 
benefit costs and project expenses. Project expenses decreased due primarily due to the 
completion on new mid-range and print engine products in 2012.

General and administrative expenses
General and administrative expenses are summarized below (in thousands):

Exit and restructuring costs
Exit and restructuring costs in 2012 of $960,000 relate to the restructuring of our location 
solutions business management structure. Costs in 2011 of $2,041,000 relate to the 
consolidation of our location solutions operations following the divestiture of Navis in the 
first quarter of 2011.

Operating income
The operating income decrease for 2012 was the result of operating expense increases as 
noted above.

Other income (expense)
Zebra’s non-operating income and expense items are summarized in the following table 
(in thousands):

Investment income 

Foreign exchange loss 

Other, net 

December 31, 2012 

December 31, 2011

 Year Ended

$ 2,485 

(941) 

(1,721) 

$   (177) 

$  1,944

(2,006)

(2,255)

$ (2,317)

Year Ended December 31, 
2011 

2012 

Increase/
(Decrease)

   Total other income (expense) 

Payroll and benefit costs 

$ 46,606 

$ 40,975 

Professional services expenses 

Information systems expenses 

Other changes 

    Total general and  
      administrative expenses 

13,890 

13,046 

18,625 

10,544 

12,138 

17,688 

$  5,631

3,346

908

937

Other expense decreased in 2012 as a result of decreases in foreign exchange losses.

Rate of return analysis: 

December 31, 2012 

December 31, 2011

 Year Ended

$ 92,167 

$ 81,345 

$10,822

Annualized rate of return 

0.7% 

Average cash and marketable securities balances 

$360,385 

$292,646

0.7%

General and administrative expenses increased over 2011 due to larger incentive costs 
related to merit increases and equity incentives. Professional fees increased slightly due 
to the acquisition of LaserBand and other long-term investments in 2012. Professional 
services were also utilized for the implementation of Zebra’s new international structure 
and to expand geographic regions. Information systems costs increased slightly in the 
maintenance and service contracts area.

Amortization of intangible assets
Amortization of intangible assets increased $1,353,000 during 2012 due to additions of 
current technology, patent and patent rights and customer relationships during the year 
as a result of the acquisition of LaserBand.

Investment income increased overall from higher cash and investment balances in 2012 
versus 2011.

Income taxes
The effective income tax rate for 2012 was 25.8% compared with an income tax rate of 
27.5% for 2011. During 2012 Zebra implemented a new international holding company 
structure to facilitate the investment of overseas cash and international acquisitions. 
This new structure also decreased our international income taxes. In addition, the UK 
statutory rate decreased from 25.5% to 24.5% in August 2012. These reductions were 
offset by a discrete item in the third quarter of 2012 related to a non-deductible asset 
impairment charge which increased the effective tax rate for 2012 by 1.9%. The rate in 
2011 included a tax valuation allowance in the first quarter of 2011 against a subsequently 
divested subsidiary.

Income from discontinued operations
The income from discontinued operations in 2012 is related to an amendment and 
extension of the proveo loan agreement and reversal of amounts previously reserved 
which were related to the finalization of the accounting and taxes. The income from 
discontinued operations in 2011 relates to the sale of Navis LLC and proveo AG, offset by 
losses on discontinued operations.

Comparison of Years Ended December 31, 2011 and 2010

Consolidated Results of Operations
(Amounts in thousands, except percentages)

Year Ended 
December 31, 

2011 

Percent 
2010  Change 

  Percent of  Percent of
Net Sales  Net Sales
2010

2011 

10.2 

5.3 

10.0 

4.3 

17.1 

4.9 

15.7 

11.8 

22.8 

N/M 

20.1 

9.7 

Net Sales

    Tangible products 

$936,282 

$849,530 

    Service & software 

47,206 

44,829 

Total net sales 

Cost of Sales

983,488 

894,359 

    Tangible products 

469,834 

450,630 

    Service & software 

26,885 

22,954 

Total cost of sales 

    Gross profit 

496,719 

473,584 

486,769 

420,775 

Operating expenses 

304,733 

272,560 

    Operating income 

182,036 

148,215 

Other income (expense) 

(2,317) 

1,392 

    Income from continuing  
      operations before  
      income taxes 

Income taxes 

    Income from continuing  
      operations 

    Income (loss) from  
      discontinued operations,  
      net of tax 

Net income 

Diluted earnings per share: 

    Income from continuing  
      operations 

    Income (loss) from  
      discontinued operations 

179,719 

149,607 

49,376 

44,993 

130,343 

104,614 

24.6 

44,300 

(2,836) 

$174,643 

$101,778 

N/M 

71.6 

$      2.40 

$      1.82 

31.9

    Net income 

$      3.22 

$      1.77 

0.82 

(0.05) 

95.2 

4.8 

100.0 

95.0

5.0

100.0

47.8 

2.7 

50.5 

49.5 

31.0 

18.5 

(0.2) 

18.3 

5.0 

13.3 

4.5 

17.8 

50.4

2.6

53.0

47.0

30.5

16.5

0.2

16.7

5.0

11.7

(0.3)

11.4

Consolidated Results of Operations – Year to date

Sales
Net sales for the 2011 year compared with 2010 increased 10.0% due to a broad-based 
increase in demand, complemented by a focused business strategy of geographic 
expansion, new product introductions and expansion of go-to-market channels. New 
products introduced over the past year helped us meet more of our customers’ needs for 
improving asset visibility in complex supply chain environments. The increase in sales 
was largely attributable to increased hardware sales with notable volume increases in 
high-performance and mid-range tabletop, desktop, mobile printers and aftermarket 
parts. Supplies sales increased from greater shipments of labels and thermal ribbons. 
Printer unit volume increased 12.4% for 2011 compared to levels in 2010. 

Sales by product category were as follows (amounts in thousands, except percentages):

Product category 

2011 

Year Ended 
December 31, 

Percent 
2010  Change 

  Percent of  Percent of
Net Sales  Net Sales
2010

2011 

Hardware 

Supplies 

$743,308 

$676,738 

187,457 

167,633 

Service and software 

47,206 

44,829 

    Subtotal 

977,971 

889,200 

Shipping and handling 

5,517 

5,159 

    Total net sales 

$983,488 

$894,359 

9.8 

11.8 

5.3 

10.0 

6.9 

10.0 

75.5 

19.1 

4.8 

99.4 

0.6 

75.7

18.7

5.0

99.4

0.6

100.0 

100.0

Sales increased in all geographic regions, in part from the impact of our investments in 
sales and sales-related personnel to expand Zebra’s presence in high-growth regions 
including China, Brazil and Eastern Europe. Sales in the regions targeted by Zebra for 
geographic expansion increased by 22%. Movements in foreign exchange rates increased 
sales by $14,412,000 in the Europe, Middle East and Africa region due principally to a 
stronger euro against the U.S. dollar for the first three quarters of 2011.

Sales to customers by geographic region were as follows (in thousands,  
except percentages):

Geographic region 

2011 

Year Ended 
December 31, 

Percent 
2010  Change 

  Percent of  Percent of
Net Sales  Net Sales
2010

2011 

N/M 

81.9

Europe, Middle East 
  and Africa 

Latin America 

Asia-Pacific 

$342,578 

$305,659 

89,715 

80,679 

141,987 

113,156 

    Total International 

574,280 

499,494 

North America 

    Total net sales 

409,208 

394,865 

$983,488 

$894,359 

12.1 

11.2 

25.5 

15.0 

3.6 

10.0 

34.8 

9.1 

14.5 

58.4 

41.6 

34.2

9.0

12.7

55.9

44.1

100.0 

100.0

18

19

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gross profit
Gross profit increased 15.7% due to higher volumes and lower material costs. Lower 
freight costs in 2011 of $4,963,000 versus 2010 helped improve profit. Gross profit was 
also affected by favorable foreign currency movements which also improved gross profit 
by $12,730,000. The above factors contributed to the increase in gross margin from 47.0% 
to 49.5%.

Printer unit volumes and average selling price information is summarized below:

Total printers shipped 

  1,188,892 

1,057,744 

Average selling price of printers shipped 

  $         527 

$         533 

Year Ended
December 31, 

2011 

2010 

Percent
Change

12.4

(1.1)

For 2011, product unit volumes increased in nearly all printer product lines with notable 
volume increases in high-performance and mid-range table top, desktop, and mobile.

Operating expenses
Operating expenses are summarized below (in thousands, except percentages):

Operating expenses 

2011 

Year Ended 
December 31, 

Percent 
2010  Change 

  Percent of  Percent of
Net Sales  Net Sales
2010

2011 

Selling and marketing 

$127,797 

$112,365 

Research and development 

General and administrative 

89,926 

81,345 

Amortization of intangible assets 

3,320 

82,575 

73,229 

3,211 

13.7 

8.9 

11.1 

3.4 

Litigation settlement 

Acquisition costs 

0 

304 

(1,082) 

(100.0) 

0 

Exit and restructuring costs 

2,041 

2,262 

    Total operating expenses 

$ 304,733  $272,560 

N/M 

(9.8) 

11.8 

13.1 

9.1 

8.3 

0.3 

0.0 

0.0 

0.2 

31.0 

12.5

9.2

8.2

0.4

(0.1)

0.0

0.3

30.5

Operating expenses for 2011 increased 11.8% due to higher expenses in all three 
operating expense line items. Several categories accounted for these increases, including 
compensation costs which include salaries, stock option expense, and commissions. 
These increases are primarily related to more employees in 2011 versus 2010. Business 
development, outside professional services, travel and entertainment, rent, information 
systems, recruiting, offsite meetings, shipping and depreciation expenses all increased 
over 2010 levels. 

Selling and marketing expenses
Selling and marketing expenses are summarized below (in thousands):

Year Ended December 31, 
2010 

2011 

Payroll and benefit costs 

Business development 

Professional services expense 

Travel and entertainment expenses 

Offsite meetings 

Other changes 

$  75,436 

23,022 

3,538 

8,068 

3,362 

14,371 

$  70,539 

20,608 

2,308 

6,421 

884 

11,605 

Increase/
(Decrease)

$  4,897

2,414

1,230

1,647

2,478

2,766

   Total selling and marketing expenses 

$127,797 

$112,365 

$15,432

Selling and marketing expenses were higher in 2011 primarily due to increased payroll 
and benefit costs related to the addition of more sales-related Zebra personnel in 
geographic regions with high-growth opportunities and increased sales volume. 
Payroll and benefit cost increases include salaries, bonus, commissions, benefits and 
payroll taxes. Other selling and marketing expense categories also increased over 2010 
levels due to higher expenses relating to the addition of Zebra sales representatives 
to expand Zebra’s global reach into new developing geographic regions and a global 
partner conference in 2011.

Research and development costs
The development of new products and enhancement of existing products are important 
to Zebra’s business and growth prospects. To maintain and build our product pipeline, 
we continue to make investments in research and development. In 2011 we introduced 13 
new printer related products and 10 location software and hardware releases. Products 
introduced in 2011 include printers in the mobile, desktop, and card lines as well as 
related accessories. Zebra is receiving positive customer responses to its recently 
introduced QLn wireless mobile printer which incorporates a flexible user interface for 
easy configuration. Zebra’s ZXP8 retransfer card printer which is utilized for printing 
secure employee IDs. In 2010, we introduced an updated two inch light duty printer and 
a new Xi4 high-performance printer. We also introduced innovative new IQ color labels 
which enables customers to print spot colors on predetermined areas of a label using any 
Zebra thermal label printer. This breakthrough product enhances readability, increases 
business efficiency and improves safety. 

Quarterly product development expenses fluctuate depending on the status of ongoing 
projects. We are committed to a long-term strategy of significant investment in product 
development. Research and development costs are summarized below (in thousands): 

Litigation settlement
In 2010 Zebra received litigation settlement proceeds of $1,082,000 related to our 
acquisition of MSSI in 2008.

Year Ended December 31, 
2010 

2011 

Payroll and benefit costs 

$ 59,087 

$ 54,602 

Professional services expenses 

Travel and entertainment expenses 

Shipping expense 

Other changes 

8,708 

2,585 

693 

18,853 

7,802 

2,164 

238 

17,769 

   Total research and development costs 

$ 89,926 

$ 82,575 

Increase/
(Decrease)

$  4,485

906

421

455

1,084

$   7,351

The increases in research and development costs relate to increased payroll and benefit 
costs, compliance and project expenses to bring new products to market.

General and administrative expenses
General and administrative expenses are summarized below (in thousands):

Exit and restructuring costs
Exit and restructuring costs in 2011 of $2,041,000 relate to the consolidation of our 
Location solutions product line following the divestiture of Navis in the first quarter of 
2011. Costs in 2010 of $2,262,000 relate to the completion of the production transfer 
to Jabil. See Note 10 of the Consolidated Financial Statements included in this Annual 
Report on Form 10-K for a more detailed discussion of exit and restructuring charges.

Operating income
The operating income increase for 2011 was the result of increased sales and gross profit 
as noted above.

Other income (expense)
Zebra’s non-operating income and expense items are summarized in the following table 
(in thousands):

December 31, 2011 

December 31, 2010

 Year Ended

$    1,944 

(2,006) 

(2,255) 

$   (2,317) 

$    2,678

(169)

(1,117)

$    1,392

Payroll and benefit costs 

$ 40,975 

$ 36,833 

Year Ended December 31, 
2010 

2011 

Increase/
(Decrease)

$   4,142

Investment income 

Foreign exchange loss 

Other, net 

Professional services expenses 

Information systems expenses 

Depreciation expense 

Other changes 

    Total general and  
      administrative expenses 

10,544 

12,138 

9,232 

8,456 

9,987 

10,547 

8,221 

7,641 

557

1,591

1,011

815

$ 81,345 

$ 73,229 

$   8,116

Annualized rate of return 

0.7% 

Average cash and marketable securities balances 

$292,646 

$251,812

1.1%

Rate of return analysis: 

December 31, 2011 

December 31, 2010

 Year Ended

   Total other income (expense) 

General and administrative expenses increased over 2010 amounts from larger incentive 
costs related to merit increases and equity incentives. Professional fees increased slightly 
due to the Navis and proveo dispositions in 2011, and the utilization of professional 
services in the expanding geographic regions. Information systems costs increased 
slightly primarily in the maintenance and service contracts area.

Amortization of intangible assets
Amortization of intangible assets increased $109,000 during 2011 due to additions of 
patents during the year.

Investment income declined overall from lower short-term interest rates in 2011 
compared with 2010 even though cash and investment balances were higher in 2011 
versus 2010. 

Income taxes
The effective income tax rate for 2011 was 27.5% compared with an income tax rate 
of 30.1% for 2010. Zebra’s effective tax rate for the first quarter of 2010 included a 
$2,764,000 reduction of federal taxes related to improperly accounting for the tax impact 
on intercompany profit generated from intercompany sales in 2009. This adjustment 
reduced our effective rate for 2010 by approximately 1.8%. Zebra’s effective rate has also 
decreased in 2011 due to higher profits in lower rate international jurisdictions.

Income (loss) discontinued operations
The income from discontinued operations in 2011 relates to the sale of Navis LLC and 
proveo AG, offset by losses on discontinued operations. The loss from discontinued 
operations for 2010 represents the results of operations for the entities we divested in 2011.

20

21

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Critical Accounting Policies and Estimates
Management prepared the consolidated financial statements of Zebra under accounting 
principles generally accepted in the United States of America. These principles require the 
use of estimates, judgments and assumptions. We believe that the estimates, judgments 
and assumptions we used are reasonable, based upon the information available. 

Our estimates and assumptions affect the reported amounts in our financial statements. 
The following accounting policies comprise those that we believe are the most critical in 
understanding and evaluating Zebra’s reported financial results.

Revenue Recognition
Product revenue is recognized once four criteria are met: (1) we have persuasive 
evidence that an arrangement exits; (2) delivery has occurred and title has passed to 
the customer, which happens at the point of shipment (except in Asia where the terms 
are FOB destination) provided that no significant obligations remain; (3) the price is 
fixed and determinable; and (4) collectability is reasonably assured. Other items that 
affect our revenue recognition include:

Customer Returns
Customers have the right to return products that do not function properly within 
a limited time after delivery. We monitor and track product returns and record a 
provision for the estimated future returns based on historical experience and any 
notification received of pending returns. Returns have historically been within 
expectations and the provisions established, but Zebra cannot guarantee that it will 
continue to experience return rates consistent with historical patterns. Historically, 
our product returns have not been significant. However, if a significant issue should 
arise, it could have a material impact on our financial statements. 

Growth Rebates
Some of our channel program partners are offered incentive rebates based on the 
attainment of specific growth targets related to products they purchase from us over a 
quarter or year. These rebates are recorded as a reduction to revenue. Each quarter, we 
estimate the amount of outstanding rebates and establish a reserve for them based on 
shipment history. Historically, actual rebates have been in line with our estimates.

Price Protection
Some of our customers are offered price protection by Zebra as an incentive to carry 
inventory of our product. These price protection plans provide that if we lower prices, 
we will credit them for the price decrease on inventory they hold. We estimate future 
payments under price protection programs quarterly and establish a reserve, which is 
charged against revenue. Our customers typically carry limited amounts of inventory, 
and Zebra infrequently lowers prices on current products. As a result, the amounts 
paid under these plans have been minimal. 

Software Revenue
We sell four types of software and record revenue as follows:

•	 	Our	printers	contain	embedded firmware, which is part of the hardware 

purchase. We consider the sale of this firmware to be incidental to the sale of the 
printer and do not attribute any revenue to it.

•	 	We	sell	a	limited	amount	of	prepackaged, or off-the-shelf, software for the 

creation of barcode labels using our printers. There is no customization required 
to use this software, and we have no post-shipment obligations on the software. 
Revenue is recognized at the time this prepackaged software is shipped.

•	 	We	sometimes	provide	custom software as part of a printer installation project. 

We bill custom software development services separate from the related hardware. 
Revenue related to custom software is recognized once the custom software 
development services have been completed and accepted by the customer.

•				We	recognize	license	revenue	under	ASC	(Accounting	Standards	Codification)	
985, when (1) a signed contract is obtained; (2) delivery of the product has 
occurred; (3) the license fee is fixed or determinable; and (4) collection is probable.

Maintenance and Support Agreements
We enter into post-contract maintenance and support agreements. Revenues are 
recognized ratably over the service period and the cost of providing these services 
is expensed as incurred.

Shipping and Handling
We charge our customers for shipping and handling services based upon our internal 
price list for these items. The amounts billed to customers are recorded as revenue 
when the product ships. Any costs incurred related to these services are included in 
cost of sales.

Zebra enters into sales transactions that include more than one product type. This 
bundle of products might include printers, current or future supplies, and services. 
When this type of transaction occurs, we allocate the purchase price to each product 
type based on the fair value of the individual products determined by vendor specific 
objective evidence. The revenue for each individual product is then recognized when 
the recognition criteria for that product is fully met.

Investments and Marketable Securities 
Investments and marketable securities at December 31, 2012, consisted of the following:

U.S. government and agency securities
Obligations of government sponsored enterprises (1)
State and municipal bonds

Corporate securities

29.4%

1.5%

29.3%

39.8%

(1)  Includes investments in notes issued by the Federal Home Loan Mortgage Corporation, the Federal 

National Mortgage Association and the Federal Home Loan Bank.

Trading securities are bought and held principally for the purpose of selling them in the 
near term. Held-to-maturity securities are those debt securities that Zebra has the ability 
and intent to hold until maturity. Securities not included in trading or held-to-maturity are 
classified as available-for-sale. 

Trading and available-for-sale securities are recorded at fair value. Held-to-maturity 
securities are recorded at amortized cost, adjusted for the amortization or accretion of 
discounts or premiums. Unrealized holding gains and losses on trading securities are 
included in earnings. Unrealized holding gains and losses, net of the related tax effect, on 
available-for-sale securities are excluded from earnings and are reported as a separate 
component of stockholders’ equity until realized.

Inventories
We value our inventories at the lower of the actual cost to purchase or manufacture using 
the first-in, first-out (FIFO) method, or the current estimated market value. We review 
inventory quantities on hand and record a provision for excess and obsolete inventory 
based on forecasts of product demand and production requirements for the subsequent 
twelve months.

Over the last three years, our inventory reserves have ranged from 8.0% to 11.9% of 
gross inventory. As of December 31, 2012, inventory reserves were $13,655,000, or 10.0% 
of gross inventory. We believe this reserve level is appropriate considering the quantities 
and quality of the inventories as of December 31, 2012.

Zebra’s investments in marketable debt securities are classified as available-for-sale 
except for securities held in Zebra’s deferred compensation plan which are considered 
to be trading securities. Investments in marketable debt securities are classified based 
on intent and ability to sell investment securities. Zebra’s available-for-sale securities 
are used to fund further acquisitions and other operating needs and therefore can be 
sold prior to maturity. Investments in marketable debt securities for which Zebra intends 
to sell within the next year are classified as current and those that we intend to hold in 
excess of one-year are classified as non-current.

Accounts Receivable
We have standardized credit granting and review policies and procedures for all  
customer accounts, including:

•	 Credit	reviews	of	all	new	customer	accounts,

•	 Ongoing	credit	evaluations	of	current	customers,

•	 Credit	limits	and	payment	terms	based	on	available	credit	information,

•	 	Adjustments	to	credit	limits	based	upon	payment	history	and	the	customer’s	current	

credit worthiness, 

•	 	Active	collection	efforts	by	regional	credit	functions,	reporting	directly	to	the	

corporate financial officers, and

•	 Limited	credit	insurance	on	the	majority	of	our	international	revenues.

We reserve for estimated credit losses based upon historical experience and specific 
customer collection issues. Over the last three years, accounts receivable reserves 
varied from 0.4% to 1.2% of total accounts receivable. Accounts receivable reserves 
as of December 31, 2012, were $669,000, or 0.4% of the balance due. We believe this 
reserve level is appropriate considering the quality of the portfolio as of December 31, 
2012. While credit losses have historically been within expectations and the provisions 
established, we cannot guarantee that our credit loss experience will continue to be 
consistent with historical experience.

Valuation of Goodwill
Goodwill of a reporting unit is tested for impairment between annual tests if an event 
occurs or circumstances would more likely than not reduce the fair value of a reporting 
unit below its carrying amount. Examples of such events or circumstances include: 

•	 	Significant	adverse	change	in	legal	factors	or	in	the	business	climate,

•	 Adverse	action	or	assessment	by	a	regulator,

•	 Unanticipated	competition,

•	 Loss	of	key	personnel,

•	 More-likely-than-not	expectation	that	a	reporting	unit	or	a	significant	portion	of	a	

reporting unit will be sold or otherwise disposed of,

•	 Testing	for	recoverability	of	a	significant	asset	group	within	a	reporting	unit,	or

•	 Allocation	of	a	portion	of	goodwill	to	a	business	to	be	disposed	of.

If we believe that one or more of the above indicators of impairment have occurred, we 
perform an impairment test. The performance of the test involves a two-step process. 
The first step of the impairment test involves comparing the fair values of the applicable 
reporting units with their aggregate carrying values, including goodwill. We generally 
determine the fair value of our reporting units using three valuation methods: Income 
Approach – Discounted Cash Flow Analysis, Market Approach – Guideline Public 
Company Method, and Market Approach – Comparative Transactions Method. The 
approach defined below is based upon our last impairment test conducted in June 2012 
as of the end of May 2012. Zebra did perform an interim impairment test in October 2012 
for its smaller reporting unit as of the end of September 2012. The October 2012 test only 
utilized the income approach as discussed below. 

22

23

	
	
	
	
	
	
	
	
	
	
 
Under the “Income Approach – Discounted Cash Flow Analysis” the key assumptions 
consider sales, cost of sales and operating expenses projected through the year 2021. 
These assumptions were determined by management utilizing our internal operating 
plan and assuming growth rates for revenues and operating expenses, and margin 
assumptions. The fourth key assumption under this approach is the discount rate which 
is determined by looking at current risk-free rates of capital, current market interest rates 
and the evaluation of risk premium relevant to the business segment. If our assumptions 
relative to growth rates were to change or were incorrect, our fair value calculation may 
change which could result in impairment. The company’s risk factors are discussed under 
Item 1A of this Form 10-K. 

Under the “Market Approach – Guideline Company Method” we identified 20 publicly 
traded companies, including Zebra, which we believe have significant relevant 
similarities. For these 20 companies we calculated the mean ratio of invested capital 
to revenues and invested capital to EBITDA. Similar to the Income approach discussed 
above, sales, cost of sales, operating expenses and their respective growth rates were the 
key assumptions utilized. The market prices of Zebra and other guideline company shares 
are key assumptions. If these market prices increase, the estimated market value would 
increase. If the market prices decrease, the estimated market value would decrease. 

Under the “Market Approach – Comparative Transactions Method” we looked at 19 
market based transactions for companies that have similarities to our business segment, 
including similarities to one or more of the business lines, markets, growth prospects, 
margins and size. We calculated mean revenue and EBITDA multiples for the selected 
transactions. These multiples were applied to forecasted Zebra results for that segment to 
estimate market value. The key assumptions and impact to changes to those assumptions 
would be similar to those assumptions under the “Income Approach – Discounted Cash 
Flow Analysis” and the “Market Approach – Guideline Company Method”. 

The results of these three methods are weighted based upon managements’ 
determination with more weight attached to the Income approach because it considers 
anticipated future financial performance. The Market approaches are based upon 
historical and current economic conditions which might not reflect the long term 
prospects or opportunities for our business segment being evaluated. 

If the carrying amount of a reporting unit exceeds the reporting unit’s fair value, we 
perform the second step of the goodwill impairment test to determine the amount of 
impairment loss. The second step of the goodwill impairment test involves comparing 
the implied fair value of the affected reporting unit’s goodwill with the carrying value of 
that goodwill.

There have not been any significant changes to our impairment testing methodology 
other than updating the assumptions to reflect the current market environment. As 
discussed above, key assumptions used in the first step of the goodwill impairment 
test were determined by management utilizing the internal operating plan. The key 
assumptions utilized include forecasted growth rates for revenues and operating 
expenses as well as a discount rate which is determined by looking at current risk-free 
rates of capital, current market interest rates and the evaluation of a risk premium 
relevant to the business segment. Zebra will monitor future results and will perform a 
test if indicators trigger an impairment review. 

We test the impairment of goodwill each year as of the end of May or whenever events 
or changes in circumstances indicate that the carrying value may not be recoverable. 
Zebra has two reporting units required for its annual goodwill impairment test. We 
completed our annual assessment during June 2012 and determined that our goodwill 
was not impaired as of the end of May 2012.As part of Zebra’s annual impairment test 
in the second quarter, Management determined that the larger of the two reporting 
units’ fair value exceeded its carrying value by a significant amount. The second smaller 
reporting unit’s amount by which the fair value exceeded the carrying value ranged from 
approximately 8% under the Income Approach to 31% under the Market Approach. 

Due to the deterioration in the smaller reporting unit’s operating results during the 
third quarter, failing to meet our forecasted revenues and operating expenses, and a 
decline in expected growth rates, our fair value calculation for the smaller reporting unit 
changed and we determined our goodwill associated with the smaller reporting unit was 
impaired. The above impairment indicators led us to conclude an interim goodwill test 
was necessary. Zebra performed the first step of the impairment test which failed. As a 
result, Zebra also performed a second step analysis and recorded a goodwill impairment 
charge of $9,114,000 as of September 29, 2012. After this impairment charge, there is no 
remaining goodwill in the smaller reporting unit. 

Valuation of Long-Lived and Other Intangible Assets
Zebra evaluates the impairment of identifiable intangibles and other long-lived assets 
whenever events or changes in circumstances indicate that the carrying value may not be 
recoverable. Factors considered that may trigger an impairment review consist of:

•	 Significant	underperformance	relative	to	expected	historical	or	projected	future	

operating results, 

•	 Significant	changes	in	the	manner	of	use	of	the	acquired	assets	or	the	strategy	for	

the overall business, 

•	 Significant	negative	industry	or	economic	trends,

•	 Significant	decline	in	Zebra’s	stock	price	for	a	sustained	period,	and

•	 Significant	decline	in	market	capitalization	relative	to	net	book	value.	

If Zebra believes that one or more of the above indicators of impairment have occurred 
and the undiscounted cash flow test has failed in the case of amortizable assets, Zebra 
measures impairment based on projected discounted cash flows using a discount rate 
that incorporates the risk inherent in the cash flows.

Net intangible assets, long-lived assets and goodwill amounted to $235,442,000 as of 
December 31, 2012.

Income Taxes
On January 1, 2007, we adopted ASC 740. According to ASC 740, Zebra identified, evaluated, 
and measured the amount of income tax benefits to be recognized for all of our income 
tax positions. During 2008, Zebra recognized an increase of approximately $4,000,000 
in the liability for unrecognized tax benefits related to an acquisition. During 2012 Zebra 
recognized an increase of $680,000 for tax benefits related to the foreign restructuring.

A reconciliation of the beginning and ending amount of unrecognized tax benefits is as 
follows (in thousands):

Contingencies
Zebra records estimated liabilities related to contingencies based on our estimates of the 
probable outcomes. Quarterly, Zebra assesses the potential liability related to pending 
litigation, tax audits and other contingencies and confirm or revise estimates and 
reserves as appropriate.

For further information regarding material pending legal proceedings, see Note 12 in the 
Notes to the Consolidated Financial Statements included in the Form 10-K.

Balance at January 1, 2011 

Additions based on tax positions related to 2011 

Additions based on tax positions related to 2012 

Balance at December 31, 2012 

$4,000

—

680

$4,680

Equity-Based Compensation
As of December 31, 2012, Zebra had an active equity-based compensation plan and 
a stock purchase plan available for future grants. We accounted for these plans in 
accordance with ASC 505 and ASC 718. Zebra recognizes compensation costs using the 
straight-line method over the vesting period of up to 5 years. See Notes 2 and 16 to the 
Consolidated Financial Statements included in the Form 10-K for further information.

Zebra’s continuing practice is to recognize interest and penalties related to income tax 
matters as part of income tax expense. For the years ended December 31, 2012 and 
December 31, 2011, we did not accrue any interest or penalties into income tax expense.

Liquidity and Capital Resources
(Amounts in thousands, except percentages):

An audit of U.S. federal income tax returns for years of 2008 through 2010 was completed 
in 2012. The tax years 2008 through 2010 remain open to examination by multiple state 
taxing jurisdictions. Tax authorities in the United Kingdom have completed income tax 
audits for tax years through 2008.

Included in deferred tax assets are amounts related to federal and state net operating 
losses that resulted from Zebra’s acquisition of WhereNet Corp. As of December 31, 2012, 
Zebra had approximately $2,518,000 of federal net operating loss carryforwards available 
to offset future taxable income which expire in 2022 through 2027. As of December 31, 
2012, Zebra also had approximately $27,391,000 of state net operating loss carryforwards 
which expire in 2012 through 2020. Zebra’s intention is to utilize these net operating loss 
carryforwards to offset future income tax expense. Under the United States Tax Reform Act 
of 1986, the amount of benefits from net operating loss carryforwards may be impaired or 
limited in certain circumstances, including significant changes in ownership interests.

Rate of Return Analysis: 

2012 

Average cash and marketable securities balances 

$360,385 

Annualized rate of return 

0.7% 

2011

$292,646

0.7%

 Year Ended December 31,

Average cash and marketable securities balances for 2012 increased compared to 2011 as 
a result of increased cash provided by operations.

As of December 31, 2012, Zebra had $394,075,000 in cash, restricted cash, investments 
and marketable securities, compared with $326,695,000 at December 31, 2011. Factors 
affecting cash and investment balances during 2012 include the following (changes 
below include the impact of foreign currency):

•	 Accounts	receivable	increased	$8,647,000	due	to	the	increased	sales	and	the	timing	

of receipts.

 Year Ended

•	 Inventories	decreased	$11,530,000	due	to	decreases	in	raw	materials	inventory.

December 31, 2012 

December 31, 2011

•	 Accounts	payable	decreased	$14,605,000	due	to	the	timing	of	payments	at	period	end.

Effective tax rate 

25.8% 

27.5%

•	 Income	taxes	increased	$16,335,000	due	to	the	timing	of	tax	payments	and	 

During 2012, Zebra established a foreign holding company structure that is designed to 
accomplish various international business objectives. This new holding company structure 
allows Zebra to consolidate the ownership of its significant foreign affiliates under a single 
holding company. In addition, the structure gives the company the ability to facilitate 
cash pooling for its non-US operations and provide for the tax efficient movement of 
cash within the structure to efficiently deploy cash generated by the foreign subsidiaries. 
Zebra’s international income taxes have also decreased as result of this project.

taxes incurred.

•	 Purchases	of	property	and	equipment	totaled	$22,443,000.	

•	 Escrowed	proceeds	received	from	the	sale	of	Navis	totaled	$27,580,000.

•	 Acquisition	of	businesses	totaled	$59,876,000.

•	 Purchases	of	treasury	stock	totaled	$54,373,000.

Management believes that existing capital resources and funds generated from 
operations are sufficient to finance anticipated capital requirements.

24

25

 
 
 
Zebra earns a significant amount of our operating income outside the U.S., which is 
deemed to be permanently reinvested in foreign jurisdictions. Zebra does not currently 
foresee a need to repatriate funds, however, should Zebra require more capital in the 
U.S. than is generated by our operations locally, Zebra could elect to repatriate funds 
held in foreign jurisdictions or raise capital in the U.S. through debt or equity issuances. 
These alternatives could result in higher effective tax rates or increased interest expense. 
Included in Zebra’s cash, restricted cash, investments and marketable securities are 
amounts held by foreign subsidiaries. Zebra had $173,483,000 as of December 31, 2012, 
and $96,829,000 as of December 31, 2011 of foreign cash and investments, which are 
generally invested in U.S. dollar-denominated holdings.

Contractual Obligations
Zebra’s contractual obligations as of December 31, 2012 were (in thousands):

Payments due by period

  Less than 
1 year 

Total 

1-3 years 

3-5 years 

  More than
5 years

Operating lease obligations  $  31,497 

$  10,699 

$ 11,125 

$4,574 

$5,099

Deferred compensation  
   liability 

3,553 

— 

— 

Deferred revenue 

24,001 

13,326 

10,675 

Purchase obligations 

104,366 

104,366 

— 

— 

— 

— 

3,553

—

—

      Total 

$163,417 

$128,391 

$21,800 

$4,574 

$8,652

Purchase obligations are for purchases made in the normal course of business to meet 
operational requirements, primarily raw materials and finished goods. 

On October 10, 2012, Zebra entered into a revolving credit agreement for a five-year 
$250 million revolving credit facility with a syndicate of banks led by J. P. Morgan 
Securities LLC as Administrative Agent. The funds under this credit facility are available 
for general corporate purposes of Zebra and its subsidiaries in the ordinary course of 
business and other purposes permitted by the agreement. As of December 31, 2012, 
we had established letters of credit amounting to $2,300,000, which reduce the funds 
available for borrowing under the agreement. No amounts were outstanding under the 
credit agreement as of December 31, 2012. 

Management believes that existing capital resources and funds generated from 
operations are sufficient to finance anticipated capital requirements.

Recently Issued Accounting Pronouncements
In June 2011, the FASB issued update 2011-05, ASC 220, Comprehensive Income: 
Presentation of Comprehensive Income and in December 2011, the FASB issued update 
2011-12, ASC 220, Comprehensive Income: Deferral of the Effective Date for Amendments 
to the Presentation of Reclassifications of Items Out of Accumulated Other Comprehensive 
Income in Accounting Standards Update No. 2011-05. ASU No. 2011-12 is to defer only 
those changes in ASU No. 2011-05 that relate to the presentation of reclassification 
adjustments. Entities should continue to report reclassifications out of accumulated other 
comprehensive income consistent with the presentation requirements in effect before 
ASU No. 2011-05. All other requirements in ASU No. 2011-05 are not affected by ASU 
No. 2011-12, including the requirement to report comprehensive income either in a single 
continuous financial statement or in two separate but consecutive financial statements. 
This standard is effective for interim and annual periods beginning after December 15, 
2011. The adoption of this standard moved the Other Comprehensive Income statement 
disclosure from our footnote to its own financial statement for our 10-Q filings in 2012.

In September 2011, the FASB issued update 2011-08, ASC 350, Intangibles Goodwill and 
Other: Testing Goodwill for Impairment. This updated guidance simplifies how companies 
test goodwill for impairment. Essentially, companies are no longer required to calculate 
the fair value of a reporting unit unless the entity determines that it is more-likely-than-
not that its fair value is less than its carrying amount using a qualitative assessment. This 
standard is effective for fiscal years beginning after December 15, 2011. The adoption of 
this standard did not have any effect upon our consolidated financial statements. 

In July 2012, the FASB issued update 2012-03, ASC 350, Intangibles Goodwill and Other: 
Testing Indefinite-Lived Intangible Assets for Impairment. This updated guidance provides 
entities with the option to make qualitative assessments about the likelihood that an 
indefinite-lived intangible asset is impaired to determine whether it should perform a 
quantitative impairment test. This standard is effective for annual and interim impairment 
tests performed for fiscal years beginning after September 15, 2012. The adoption of this 
standard did not have any effect upon our consolidated financial statements. 

Item 7A.   Quantitative and Qualitative Disclosures About Market Risk

Interest Rate Risk
Zebra is exposed to the impact of changes in interest rates because of our large 
investment portfolio. As stated in our written investment policy’s objective is to achieve 
stable and predictable targeted rates of return, and to provide the liquidity necessary for 
the operation of the business. 

Zebra mitigates interest rate risk with an investment policy that requires the use of 
outside professional investment managers, specified investment liquidity levels, and 
broad diversification across investments, and which limits the types of investments that 
may be made. Moreover, the policy requires due diligence of each investment manager 
both before employment and on an ongoing basis. 

The following table sets forth the full-year impact of a one-percentage point movement 
in interest rates on the value of Zebra’s investment portfolio (in thousands, except per 
share data).

Interest rate sensitive instruments     

+1   percentage point movement 
  Effect on Pretax Income 
  Effect on Diluted EPS (after tax) 

-1    percentage point movement 
  Effect on Pretax Income 
  Effect on Diluted EPS (after tax) 

As of December 31,
2011
2012 

$ (3,657) 
$  (0.05) 

$ (3,423)
$  (0.05)

$  3,657 
$  0.05 

$  3,423
$  0.05

The following table sets forth the impact of a ten percent movement in the dollar/pound 
and dollar/euro rates measured as if Zebra did not engage in the selective hedging 
practices described above. It is based on the dollar/euro and dollar/pound exchange 
rates and euro and pound denominated assets and liabilities (in thousands, except per 
share data).

Foreign exchange     

Dollar/pound 

Effect on Pretax Income 
Effect on Diluted EPS (after tax) 

Dollar/euro 

Effect on Pretax Income 
Effect on Diluted EPS (after tax) 

As of December 31,
2011
2012 

$ 
 824 
$  0.01 

$  5,193 
$  0.07 

$  895
$  0.01

$  5,970
$  0.08

Equity Price Risk
Zebra’s investment manager uses an investment strategy that is principally designed to 
preserve capital. Zebra utilizes a Value-at-Risk (VaR) model to determine the maximum 
potential one-day loss in the fair value of its interest rate, foreign exchange and equity 
price sensitive instruments. 

From time to time, Zebra has taken direct equity positions in companies. These 
investments relate to potential acquisitions and other strategic business opportunities. 
To the extent that it has a direct investment in the equity securities of another company, 
Zebra is exposed to the risks associated with such investments. 

Because these securities are classified as available-for-sale under ASC 320 (formerly 
SFAS No. 115, Accounting for Certain Investments in Debt and Equity Securities), the 
impact of a one-percentage point movement in interest rates occurs over an extended 
period of time as investments are sold and the funds are subsequently reinvested.

Item 8. Financial Statements and Supplementary Data

The financial statements and schedule of Zebra are annexed to this report as pages F-2 
through F-29. An index to such materials appears on page F-1. 

Foreign Exchange Risk
We conduct business in over 100 countries throughout the world and, therefore, at 
times are exposed to risk based on movements in foreign exchange rates. On occasion, 
we invoice customers in their local currency and have a resulting foreign currency 
denominated revenue transaction and accounts receivable. We also purchase certain raw 
materials and other items in foreign currencies. We manage these risks using derivative 
financial instruments. See Note 11 of the Notes to the Consolidated Financial Statements 
included in this form 10-K for further discussions of hedging activities. 

Item 9.  Changes in and Disagreements with Accountants on 

Accounting and Financial Disclosures 

Not applicable. 

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Item 9A. Controls and Procedures

Evaluation of Disclosure Controls and Procedures
We conducted an evaluation of the effectiveness of the design and operation of our 
disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under 
the Securities Exchange Act of 1934 (the “Exchange Act”)) as of the end of the period 
covered by this Form 10-K. The evaluation was conducted under the supervision of 
our Disclosure Committee, and with the participation of management, including our 
Chief Executive Officer and Chief Financial Officer. Based on that evaluation, our Chief 
Executive Officer and Chief Financial Officer have concluded that our disclosure controls 
and procedures were effective to provide reasonable assurance that (i) the information 
required to be disclosed by us in this Form 10-K was recorded, processed, summarized 
and reported within the time periods specified in the SEC’s rules and forms, and 
(ii) information required to be disclosed by us in our reports that we file or furnish under 
the Exchange Act is accumulated and communicated to our management, including 
our principal executive and principal financial officers, or persons performing similar 
functions, as appropriate to allow timely decisions regarding required disclosure.

Management’s Report on Internal Control over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal 
control over financial reporting as defined in Rules 13a-15(f) and 15d-15(f) under 
the Exchange Act to provide reasonable assurance regarding the reliability of our 
financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles. Our management assessed 
the effectiveness of our internal control over financial reporting as of December 31, 2012. 
In making this assessment, our management used the criteria set forth by the Committee 
of Sponsoring Organizations of the Treadway Commission in Internal Control-Integrated 
Framework. Based on this assessment and those criteria, our management believes 
that, as of December 31, 2012, our internal control over financial reporting is effective. 
Our independent registered public accounting firm, Ernst & Young LLP, has issued an 
attestation report on Zebra’s internal control over financial reporting. Ernst & Young 
LLP’s report is included on page 43 of this report on Form 10-K.

Changes in Internal Control over Financial Reporting
In January 2008, Zebra began a program to update substantially all of its key financial 
systems. As pieces of these systems are completed, they will be subject to the 
requirements related to internal control over financial reporting. The requirements for 
internal control over financial reporting will be a fundamental element of the design and 
implementation of these systems.

As of January 31, 2011, we completed the implementation of the new systems for 
our EMEA region. This implementation included customer order entry and invoicing, 
inventory procurement and management, certain accounts payable activity, and other 
related operational systems. As part of the implementation, we changed many of the 
related internal controls, primarily by replacing manual controls with system controls 
and streamlining Zebra’s internal operations. These new controls were subject to testing 
throughout 2011 and 2012.

As of February 27, 2012, we completed the implementation of the new systems for our 
North America region. This implementation included customer order entry and invoicing, 
inventory procurement and management, certain accounts payable activity, and other 
related operational systems. As part of the implementation, we changed many of the 
related internal controls substantially by reducing the number of manual controls with 
system controls and streamlining Zebra’s internal operations. These new controls were 
subject to testing throughout 2012. 

During 2012, we made additional changes to our controls and procedures as part of our 
ongoing monitoring of our controls. None of these changes has materially affected, or 
is reasonably likely to materially affect, our internal control over financial reporting. In 
addition, there were no other changes that materially affected, or are reasonably likely to 
materially affect, our internal control over financial reporting.

Inherent Limitations on the Effectiveness of Controls
Our management, including our Chief Executive Officer and Chief Financial Officer, 
does not expect that our disclosure controls and procedures or our internal controls will 
prevent or detect all errors and all fraud. A control system, no matter how well conceived 
and operated, can provide only reasonable, not absolute, assurance that the objectives 
of the control system are met. Further, the design of a control system must reflect the 
fact that there are resource constraints, and the benefits of controls must be considered 
relative to their costs. Because of the inherent limitations in all control systems, no 
evaluation of controls can provide absolute assurance that misstatements due to error or 
fraud will not occur or that all control issues and instances of fraud, if any, within Zebra 
have been prevented or detected. These inherent limitations include the realities that 
judgments in decision-making can be faulty and that breakdowns can occur because 
of simple error or mistake. Controls can also be circumvented by the individual acts of 
some persons, by collusion of two or more people, or by management override of the 
controls. The design of any system of controls is based in part on certain assumptions 
about the likelihood of future events, and there can be no assurance that any design will 
succeed in achieving its stated goals under all potential future conditions. Projections of 
any evaluation of controls effectiveness to future periods are subject to risks. Over time, 
controls may become inadequate because of changes in conditions or deterioration in the 
degree of compliance with policies or procedures.

Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholders of  
Zebra Technologies Corporation:

We have audited Zebra Technologies Corporation and subsidiaries’ internal control over 
financial reporting as of December 31, 2012, based on criteria established in Internal 
Control—Integrated Framework issued by the Committee of Sponsoring Organizations 
of the Treadway Commission (the COSO criteria). Zebra Technologies Corporation and 
subsidiaries’ management is responsible for maintaining effective internal control over 
financial reporting, and for its assessment of the effectiveness of internal control over 
financial reporting included in the accompanying Management’s Report on Internal 
Control over Financial Reporting. Our responsibility is to express an opinion on the 
company’s internal control over financial reporting based on our audit. 

We conducted our audit in accordance with the standards of the Public Company 
Accounting Oversight Board (United States). Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether effective internal control 
over financial reporting was maintained in all material respects. Our audit included 
obtaining an understanding of internal control over financial reporting, assessing the 
risk that a material weakness exists, testing and evaluating the design and operating 
effectiveness of internal control based on the assessed risk, and performing such other 
procedures as we considered necessary in the circumstances. We believe that our audit 
provides a reasonable basis for our opinion. 

A company’s internal control over financial reporting is a process designed to provide 
reasonable assurance regarding the reliability of financial reporting and the preparation 
of financial statements for external purposes in accordance with generally accepted 
accounting principles. A company’s internal control over financial reporting includes 
those policies and procedures that (1) pertain to the maintenance of records that, in 
reasonable detail, accurately and fairly reflect the transactions and dispositions of the 
assets of the company; (2) provide reasonable assurance that transactions are recorded 
as necessary to permit preparation of financial statements in accordance with generally 
accepted accounting principles, and that receipts and expenditures of the company are 
being made only in accordance with authorizations of management and directors of the 
company; and (3) provide reasonable assurance regarding prevention or timely detection 
of unauthorized acquisition, use, or disposition of the company’s assets that could have a 
material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not 
prevent or detect misstatements. Also, projections of any evaluation of effectiveness to 
future periods are subject to the risk that controls may become inadequate because of 
changes in conditions, or that the degree of compliance with the policies or procedures 
may deteriorate. 

In our opinion, Zebra Technologies Corporation and subsidiaries maintained, in all 
material respects, effective internal control over financial reporting as of December 31, 
2012, based on the COSO criteria. 

We also have audited, in accordance with the standards of the Public Company 
Accounting Oversight Board (United States), the consolidated balance sheets of Zebra 
Technologies Corporation and subsidiaries as of December 31, 2012 and 2011, and the 
related consolidated statements of earnings, comprehensive income, stockholders’ 
equity, and cash flows for each of the three years in the period ended December 31, 
2012, our report dated February 21, 2013 expressed an unqualified opinion thereon. 

/s/Ernst & Young LLP

Chicago, Illinois
February 21, 2013

28

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Item 9B.  Other Information 

PART IV

ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

Report of Independent Registered Public Accounting Firm

Item 15.   Exhibits, Financial Statement Schedules 

INDEX TO FINANCIAL STATEMENTS AND SCHEDULE

To the Board of Directors and Stockholders of 
Zebra Technologies Corporation

Not applicable. 

PART III

Item 10.  Directors, Executive Officers and Corporate Governance

We have adopted a Code of Ethics for Senior Financial Officers that applies to Zebra’s 
Chief Executive Officer, Chief Financial Officer and the Vice President, Finance. The Code 
of Ethics is posted on the Investor Relations – Corporate Governance page of Zebra’s 
Internet Web site, www.zebra.com, and is available for download. Any waiver from the 
Code of Ethics and any amendment to the Code of Ethics will be disclosed on such page 
of Zebra’s Web site.

All other information in response to this item is incorporated by reference from the Proxy 
Statement sections entitled “Corporate Governance,” “Election of Directors,” “Board and 
Committees of the Board,” “Executive Officers,” and “Section 16(a) Beneficial Ownership 
Reporting Compliance.” 

Item 11.  Executive Compensation 

The information in response to this item is incorporated by reference from the Proxy 
Statement sections entitled “Compensation Discussion and Analysis-Executive 
Summary,” “Compensation Discussion and Analysis,” “Executive Compensation,” 
“Director Compensation,” “Compensation Committee Interlocks and Insider Participation” 
and “Compensation Committee Report.”

Item 12.   Security Ownership of Certain Beneficial Owners and 
Management and Related Stockholder Matters

The information in response to this item is incorporated by reference from the 
Proxy Statement sections entitled “Ownership of our Common Stock” and “Equity 
Compensation Plan Information.”

The financial statements and schedule filed as part of this report are listed in the 
accompanying Index to Financial Statements and Schedule. The exhibits filed as a part 
of this report are listed in the accompanying Index to Exhibits.

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act 
of 1934, the Registrant has duly caused this report to be signed on its behalf by the 
undersigned, there unto duly authorized, on the 21st day of February 2013.

ZEBRA TECHNOLOGIES CORPORATION

By: /s/ Anders Gustafsson
Anders Gustafsson
Chief Executive Officer

Pursuant to the requirements of the Securities and Exchange Act of 1934, the report has 
been signed below by the following persons in the capacities and on the dates indicated. 

Date

February 21, 2013

February 21, 2013

Signature 

Title 

/s/Anders Gustafsson 
   Anders Gustafsson 

Chief Executive Officer and Director  
(Principal Executive Officer)

/s/Gerhard Cless 
   Gerhard Cless 

Executive Vice President,  
Director

/s/Michael C. Smiley 
   Michael C. Smiley 

Chief Financial Officer 
(Principal Financial Officer)

/s/Todd R. Naughton 
   Todd R. Naughton 

Vice President, Finance 
(Principal Accounting Officer)

/s/Michael A. Smith 
   Michael A. Smith 

Director and Chairman of the  
Board of Directors

Item 13.    Certain Relationships and Related Transactions,   

and Director Independence 

The information in response to this item is incorporated by reference from the Proxy 
Statement section entitled “Corporate Governance.”

Item 14.  Principal Accounting Fees and Services

The information in response to this item is incorporated by reference from the Proxy 
Statement section entitled “Fees of Independent Auditors.”

/s/Andrew Ludwick 
   Andrew Ludwick

/s/Ross W. Manire 
   Ross W. Manire

/s/Robert J. Potter 
   Robert J. Potter

/s/Richard Keyser 
   Richard Keyser

Director 

Director 

Director 

Director  

Financial Statements

Report of Independent Registered Public Accounting Firm 

Consolidated Balance Sheets as of December 31, 2012 and 2011 

 Consolidated Statements of Earnings for the years ended  
December 31, 2012, 2011, and 2010 

Consolidated Statements of Comprehensive Income  
for the years ended December 31, 2012, 2011, and 2010 

Consolidated Statements of Stockholders’ Equity 
for the years ended December 31, 2012, 2011, and 2010 

 Consolidated Statements of Cash Flows  
for the years ended December 31, 2012, 2011, and 2010 

Notes to Consolidated Financial Statements 

Financial Statement Schedule

The following financial statement schedule is included herein:

Page

F-1

F-2

F-3

F-3

F-4

F-5

F-6

February 21, 2013

Schedule II - Valuation and Qualifying Accounts 

F-29

All other financial statement schedules are omitted because they are not applicable or the 
required information is shown in the consolidated financial statements or related notes. 

February 21, 2013

February 21, 2013

February 21, 2013

February 21, 2013

February 21, 2013

February 21, 2013

We have audited the accompanying consolidated balance sheets of Zebra Technologies 
Corporation and subsidiaries (the Company) as of December 31, 2012 and 2011, and the 
related consolidated statements of earnings, comprehensive income, stockholders’ 
equity and cash flows for each of the three years in the period ended December 31, 2012. 
Our audits also included the financial statement schedule listed in Index at Item 15. These 
financial statements and schedule are the responsibility of the Company’s management. 
Our responsibility is to express an opinion on these financial statements and schedule 
based on our audits. 

We conducted our audits in accordance with the standards of the Public Company 
Accounting Oversight Board (United States). Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether the financial statements 
are free of material misstatement. An audit includes examining, on a test basis, evidence 
supporting the amounts and disclosures in the financial statements. An audit also 
includes assessing the accounting principles used and significant estimates made by 
management, as well as evaluating the overall financial statement presentation. We 
believe that our audits provide a reasonable basis for our opinion. 

In our opinion, the financial statements referred to above present fairly, in all material 
respects, the consolidated financial position of Zebra Technologies Corporation 
and subsidiaries at December 31, 2012 and 2011, and the consolidated results of 
their operations and their cash flows for each of the three years in the period ended 
December 31, 2012, in conformity with U.S. generally accepted accounting principles. 
Also, in our opinion, the related financial statement schedule, when considered in relation 
to the basic consolidated financial statements taken as a whole, presents fairly in all 
material respects the information set forth therein. 

We also have audited, in accordance with the standards of the Public Company 
Accounting Oversight Board (United States), Zebra Technologies Corporation’s internal 
control over financial reporting as of December 31, 2012, based on criteria established 
in Internal Control-Integrated Framework issued by the Committee of Sponsoring 
Organizations of the Treadway Commission and our report dated February 21, 2013 
expressed an unqualified opinion thereon. 

/s/Ernst & Young LLP

Chicago, Illinois
February 21, 2013

30

F-1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS
(Amounts in thousands)

ASSETS 

Current assets: 

Cash and cash equivalents 

Investments and marketable securities 

Accounts receivable, net 

Receivable from buyer 

Inventories, net 

Deferred income taxes 

Income tax receivable 

Prepaid expenses and other current assets 

Long-term deferred income taxes 

Goodwill 

Other intangibles, net 

Long-term investments and marketable securities 

Other assets 

Total assets 

December 31, 
2012 

December 31,
2011

December 31, 
2012 

December 31,
2011

LIABILITIES AND STOCKHOLDERS’ EQUITY

$  64,740 

  324,140 

  168,732 

0 

  123,357 

13,484 

0 

16,410 

$  36,418

  182,398

  155,230

27,580

  133,288

13,931

13,111

22,917

2,602 

94,942 

39,151 

5,195 

13,646 

97,822

11,866

79,703

12,667

  107,879

4,196

$  967,748 

$  899,006

Current liabilities:

Accounts payable 

Accrued liabilities 

Deferred revenue 

Income taxes payable 

   Total current liabilities 

Deferred rent 

Other long-term liabilities 

 Total liabilities 

Stockholders’ equity:

Preferred Stock 

Class A Common Stock  

Additional paid-in capital 

Treasury stock 

Retained earnings 

Accumulated other comprehensive loss 

 Total stockholders’ equity 

57,234 

13,326 

1,609 

95,214 

1,303 

14,229 

110,746 

0 

722 

139,523 

(641,438) 

64,612

11,089

0

108,974

1,592

11,515

122,081

0

722

131,422

(596,622)

  1,368,520 

  1,245,616

(10,325) 

857,002 

(4,213)

776,925

 Total liabilities and stockholders’ equity 

$  967,748 

$  899,006

 See accompanying notes to consolidated financial statements.

   Total current assets 

  710,863 

  584,873

Property and equipment at cost,  
   less accumulated depreciation and amortization 

  101,349 

$ 

23,045 

$ 

33,273

Revenue from services and software 

CONSOLIDATED STATEMENTS OF EARNINGS
(Amounts in thousands, except per share data)

 Year Ended December 31,
2011 

2012 

2010

 Year Ended December 31,
2011 

2012 

2010

Net sales

  Net sales of tangible products 

Total net sales 

Cost of sales

Cost of sales of tangible products 

Cost of services and software 

Total cost of sales 

Gross profit   

Operating expenses:

Selling and marketing 

Research and development 

  General and administrative 

Amortization of intangible assets 

Acquisition costs 

Litigation settlement 

Exit and restructuring costs 

Asset impairment charge 

Total operating expenses 

Operating income 

Other income (expense):

Investment income 

Foreign exchange loss 

  Other, net 

Total other income (expense) 

Income from continuing operations  
   before income taxes 

Income taxes  

$948,227 

  47,941 

  996,168 

  479,633 

  24,891 

  504,524 

$ 936,282 

47,206 

  983,488 

  469,834 

26,885 

  496,719 

  491,644 

  486,769 

  129,906 

  87,364 

  92,167 

4,673 

3,109 

0 

960 

9,114 

  127,797 

89,926 

81,345 

3,320 

304 

0 

2,041 

0 

$ 849,530

  44,829

  894,359

  450,630

  22,954

  473,584

  420,775

  112,365

  82,575

  73,229

3,211

0

(1,082)

2,262

0

  327,293 

  164,351 

  304,733 

  182,036 

  272,560

  148,215

2,485 

(941) 

(1,721) 

(177) 

1,944 

(2,006) 

(2,255) 

(2,317) 

2,678

(169)

(1,117)

1,392

  164,174 

  42,277 

  179,719 

49,376 

  149,607

  44,993

Basic earnings per share

Income from continuing operations 

$ 

Income (loss) from discontinued operations  

  Net Income 

Diluted earnings per share

Income from continuing operations 

$ 

$ 

Income (loss) from discontinued operations  

  Net Income 

$ 

2.36 

0.02 

2.38 

2.35 

0.02 

2.37 

$ 

$ 

$ 

$ 

2.42 

0.82 

3.24 

2.40 

0.82 

3.22 

$ 

1.83

(0.05)

$ 

1.78

$ 

1.82

(0.05)

$ 

1.77

Basic weighted average shares outstanding 

  51,566 

53,854 

57,143

Diluted weighted average and  
   equivalent shares outstanding 

  51,843 

54,191 

  57,428

See accompanying notes to consolidated financial statements.

ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(Amounts in thousands)

Net income 

$122,904 

$174,643 

$ 101,778

 Year Ended December 31,
2011 

2012 

2010

Other comprehensive income (loss): 

Unrealized gain (loss) on hedging 
   transactions, net of income taxes 

Unrealized holding gain (loss)  
   on investments, net of income taxes 

(7,241) 

6,209 

887 

242 

(385) 

(688) 

(949)

(406)

67

Income from continuing operations 

  121,897 

  130,343 

  104,614

Income (loss) from discontinued operations,  
   net of tax 

1,007 

44,300 

(2,836)

Foreign currency translation adjustment 

F-2

F-3

Net income 

$ 122,904  

$  174,643 

$ 101,778

Comprehensive income 

$ 116,792 

$179,779 

$100,490

See accompanying notes to consolidated financial statements. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(Dollars in thousands)

Balance at December 31, 2009 

Repurchase of 3,349,286 shares of Class A Common Stock 

Issuance of 765,078 treasury shares upon exercise of stock options, 
   purchases under stock purchase plan and grants of restricted stock awards 

Additional tax benefit resulting from exercise of options 

Equity-based compensation 

Net income 

Unrealized holding loss on investments (net of income taxes)  

Unrealized holding loss on hedging transactions (net of income taxes)  

Foreign currency translation adjustment 

Balance at December 31, 2010 

Repurchase of 4,353,801 shares of Class A Common Stock 

Issuance of 809,084 treasury shares upon exercise of stock options, 
   purchases under stock purchase plan and grants of restricted stock awards 

Additional tax benefit resulting from exercise of options 

Equity-based compensation 

Net income 

Unrealized holding loss on investments (net of income taxes)  

Unrealized holding gain on hedging transactions (net of income taxes)  

Foreign currency translation adjustment 

Balance at December 31, 2011 

Repurchase of 1,473,863 shares of Class A Common Stock 

Issuance of 488,863 treasury shares upon exercise of stock options, 
   purchases under stock purchase plan and grants of restricted stock awards 

Additional tax benefit resulting from exercise of options 

Equity-based compensation 

Net income 

Unrealized holding gain on investments (net of income taxes)  

Unrealized holding loss on hedging transactions (net of income taxes)  

Foreign currency translation adjustment 

Balance at December 31, 2012 

See accompanying notes to consolidated financial statements.

F-4

Class A 
Common 
Stock 

Additional 
Paid-in 
Capital 

Treasury 
Stock 

Accumulated
Other
Retained  Comprehensive
Earnings 

Income (Loss) 

Total

$722 

$ 136,104 

$(385,831) 

$   969,195 

$  (8,061) 

$ 712,129

— 

— 

— 

— 

— 

— 

— 

— 

— 

(102,091) 

(16,918) 

(1,342) 

11,871 

— 

— 

— 

— 

25,893 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

101,778 

— 

— 

— 

— 

— 

— 

— 

— 

(406) 

(949) 

67 

(102,091)

8,975

(1,342)

11,871

101,778

  (406)

(949)

67

$722 

$ 129,715 

$(462,029) 

$1,070,973 

$  (9,349) 

$730,032

— 

— 

— 

— 

— 

— 

— 

— 

— 

(160,200) 

(12,598) 

210 

14,095 

— 

— 

— 

— 

25,607 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

174,643 

— 

— 

— 

— 

— 

— 

— 

— 

(385) 

6,209 

(688) 

(160,200)

13,009

210

14,095

174,643

  (385)

6,209

(688)

$722 

$ 131,422 

$(596,622) 

$1,245,616 

$   (4,213) 

$776,925

— 

— 

— 

— 

— 

— 

— 

— 

— 

(54,373) 

(6,196) 

(430) 

14,727 

— 

— 

— 

— 

9,557 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

122,904 

— 

— 

— 

— 

— 

— 

— 

— 

887 

(7,241) 

242 

(54,373)

3,361

(430)

14,727

122,904

 887

(7,241)

242

$722 

$ 139,523 

$(641,438) 

$1,368,520 

$ (10,325) 

$857,002

ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS
(Amounts in thousands)

 Year Ended December 31,

2012 

2011 

2010

    Year Ended December 31,

2012 

2011 

2010

Cash flows from operating activities: 

Cash flows from investing activities: 

  Net income 

$122,904 

$174,643 

$101,778

Purchases of property and equipment 

(22,443) 

Proceeds from the sale of business 

27,580 

  Adjustments to reconcile net income 
   to net cash provided by (used in)
   operating activities: 

  Depreciation and amortization 

  Equity-based compensation 

  Asset impairment charges 

Impairment of investments 

  Excess tax benefit from  

   share-based compensation 

Loss on sale of property and equipment 

  Gain on sale of business 

  Deferred income taxes 

  Changes in assets and liabilities, 
   net of businesses acquired: 

  Accounts receivable, net 

Inventories, net 

  Other assets 

  Accounts payable 

  Accrued liabilities 

  Deferred revenue 

Income taxes 

  Other operating activities 

  Net cash provided by 
   operating activities 

26,177 

14,727 

9,114 

0 

(1,578) 

311 

(930) 

8,067 

(8,647) 

11,530 

7,304 

(14,605) 

(4,193) 

4,351 

16,335 

(7,536) 

24,000 

14,095 

0 

219 

(1,392) 

284 

(68,745) 

10,796 

(3,269) 

(19,545) 

(12,721) 

(5,439) 

(11,086) 

(14,131) 

(14,983) 

5,582 

31,209

11,871

0

0

(244)

(58)

0

(1,347)

(4,603)

(33,884)

(2,615)

6,619

15,386

3,414

16,980

(2,669)

183,331 

78,308 

141,837

  Acquisition of businesses,  
   net of cash acquired 

  Acquisition of intangible assets 

Purchases of long-term investments 

Purchases of investments and  
   marketable securities 

  Maturities of investments and  

   marketable securities 

Proceeds from sales of investments  
   and marketable securities 

   Net cash provided by (used in) 
      investing activities 

Cash flows from financing activities: 

(26,918) 

161,206 

0 

(30,721)

0

0

(1,232) 

(3,497)

0 

0

(59,876) 

(3,500) 

(9,125) 

(347,609) 

(991,633) 

(382,091)

145,028 

607,996 

274,208

164,410 

303,801 

102,485

(105,535) 

53,220 

(39,616)

   Purchase of treasury stock 

(54,373) 

(160,200) 

(102,091)

   Proceeds from exercise of stock options 
   and stock purchase plan purchases 

Excess tax benefit from 
   equity-based compensation 

3,361 

13,009 

8,975

1,578 

1,392 

244

   Net cash used in financing activities 

(49,434) 

(145,799) 

(92,872)

Effect of exchange rate changes on cash 

(40) 

1,835 

562

Net increase (decrease) in cash and 
   cash equivalents 

Cash balance of discontinued operations  
   at beginning of period 

Less: Cash balance of discontinued  
   operations at end of period 

Cash and cash equivalents 
   at beginning of period 

28,322 

(12,436) 

9,911

0 

0 

1,301 

0 

1,694

1,301

36,418 

47,553 

37,249

Cash and cash equivalents at end of period 

$  64,740 

$ 36,418 

$  47,553

Supplemental disclosures of cash flow information: 

Income taxes paid 

$  20,059 

$ 65,364 

$ 26,563

See accompanying notes to consolidated financial statements.

F-5

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
   
 
 
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
  
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
 
   
 
 
   
 
 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 1 Description of Business
Zebra Technologies Corporation and its wholly-owned subsidiaries (Zebra) design, 
manufacture, sell and support a broad range of direct thermal and thermal transfer label 
printers, radio frequency identification printer/encoders, dye sublimation card printers, 
real-time locating solutions, related accessories and support software. These products 
are used principally in automatic identification (auto ID), data collection and personal 
identification applications and are distributed world-wide through a network of resellers, 
distributors and end users representing a wide cross-section of industrial, service and 
government organizations. 

In 2008 and 2007, we acquired WhereNet Corp., proveo AG, Navis Holdings, LLC (Navis) 
and Multispectral Solutions Inc., which we referred to as Zebra Enterprise Solutions 
Group (ZES). On January 31, 2011, we announced a definitive agreement to sell the Navis 
operations and certain other assets of ZES. Upon completion of the transaction we 
consolidated the remaining operations of ZES and no longer report ZES as a separate 
segment since it is not greater than 10% of Zebra’s consolidated totals.

Reclassifications. Prior-period amounts will differ from amounts previously reported 
because certain immaterial amounts in the prior years’ financial statements have been 
reclassified to conform to the current year’s presentation.

Note 2 Summary of Significant Accounting Policies
Principles of Consolidation. These consolidated financial statements were prepared on a 
consolidated basis to include the accounts of Zebra and its wholly owned subsidiaries. 
All significant intercompany accounts, transactions and unrealized profit were 
eliminated in consolidation.

Fiscal Calendar. Zebra operates on a 4 week/4 week/5 week fiscal quarter, and each fiscal 
quarter ends on a Saturday. The fiscal year always begins on January 1 and ends on 
December 31. This fiscal calendar results in some fiscal quarters being either greater than 
or less than 13 weeks, depending on the days of the week those dates fall. During the 
2012 fiscal year, our quarter end dates were as follows:

•	 March	31,
•	 June	30,
•	 September	29,	and	
•	 December	31.

Use of Estimates. These consolidated financial statements were prepared using estimates 
and assumptions that affect the reported amounts of assets and liabilities and disclosure 
of contingent assets and liabilities as of the date of the consolidated financial statements 
and the reported amounts of revenues and expenses during the reporting period. Actual 
results could differ from those estimates.

Cash and Cash Equivalents. Cash consists primarily of deposits with banks. In addition, 
Zebra considers highly liquid short-term investments with original maturities of less 
than three months to be cash equivalents. These highly liquid short-term investments 
are readily convertible to known amounts of cash and are so near their maturity that they 
present insignificant risk of a change in value because of changes in interest rates. 

Investments and Marketable Securities. Investments and marketable securities at 
December 31, 2012, consisted of U.S. government and agency securities, state and 
municipal bonds, corporate bonds, and other security interests. Trading securities are 
bought and held principally for the purpose of selling them in the near term. Held-to-
maturity securities are those debt securities that Zebra has the ability and intent to hold 
until maturity. All securities not included in trading or held-to-maturity are classified as 
available-for-sale. Trading and available-for-sale securities are recorded at fair value. 
Held-to-maturity securities are recorded at amortized cost, adjusted for the amortization 
or accretion of discounts or premiums. Unrealized holding gains and losses on trading 
securities are included in earnings. Unrealized holding gains and losses, net of the related 
tax effect, on available-for-sale securities are excluded from earnings and are reported as 
a separate component of stockholders’ equity until realized, unless we determine them to 
be other-than-temporarily impaired.

Zebra’s investments and marketable securities are classified as available-for-sale 
securities except for securities held in Zebra’s deferred compensation plan which are 
considered trading securities. Investments in marketable debt securities are classified 
based on intent and ability to sell investment securities. Zebra’s available-for-sale 
securities are used to fund further acquisitions and other operating needs and therefore 
can be sold prior to maturity. Investments in marketable debt securities for which Zebra 
intends to sell within the next year are classified as current and those that we intend to 
hold in excess of one-year are classified as non-current.

Accounts Receivable and Allowance for Doubtful Accounts. Accounts receivable consist 
primarily of amounts due to us from our normal business activities. Collateral on trade 
accounts receivable is generally not required. Zebra maintains an allowance for doubtful 
accounts for estimated uncollectible accounts receivable. The allowance is based on 
our assessment of known delinquent accounts. Accounts are written off against the 
allowance account when they are determined to be no longer collectible.

Inventories. Inventories are stated at the lower of cost or market, and cost is determined 
by the first-in, first-out (FIFO) method. Manufactured inventories consist of the following 
costs: component, direct labor and manufacturing overhead. Purchased inventories 
consist of purchased costs and purchasing overhead. 

Property and Equipment. Property and equipment is stated at cost. Depreciation and 
amortization is computed primarily using the straight-line method over the estimated 
useful lives of the various classes of property and equipment, which are 30 years for 
buildings and range from 3 to 10 years for other property. Leasehold improvements are 
amortized using the straight-line method over the shorter of the lease term or estimated 
useful life of the asset.

Income Taxes. Zebra’s continuing practice is to recognize interest and penalties related 
to income tax matters as part of income tax expense. During 2012 Zebra recognized an 
increase of $680,000 in the liability for tax benefits related to the foreign restructuring.

A reconciliation of the beginning and ending amount of unrecognized tax benefits is as 
follows (in thousands):

Balance at January 1, 2011 

Additions based on tax positions related to 2011 

Additions based on tax positions related to 2012 

Balance at December 31, 2012 

$ 4,000

0

680

$ 4,680

Goodwill and Other Intangibles. Goodwill represents the unamortized excess of the cost of 
acquiring a business over the fair values of the net assets received at the date of acquisition. 

Goodwill of a reporting unit should be tested for impairment between annual tests if 
an event occurs or circumstances change that would more likely than not reduce the 
fair value of a reporting unit below its carrying amount. Examples of such events or 
circumstances include: 

•	 Significant	adverse	change	in	legal	factors	or	in	the	business	climate,

•	 Adverse	action	or	assessment	by	a	regulator,

•	 Unanticipated	competition,

•	 Loss	of	key	personnel,

•	 More-likely-than-not	expectation	that	a	reporting	unit	or	a	significant	portion	of	a	

reporting unit will be sold or otherwise disposed of,

•	 Testing	for	recoverability	under	ASC	360	of	a	significant	asset	group	within	a	

reporting unit,

•	 Recognition	of	a	goodwill	impairment	loss	in	the	financial	statement	of	a	subsidiary	

that is a component of a reporting unit, or

•	 Allocation	of	a	portion	of	goodwill	to	a	business	to	be	disposed	of.

We evaluate the impairment of identifiable intangibles whenever events or changes 
in circumstances indicate that the carrying value may not be recoverable. Factors 
considered that might trigger an impairment review consist of: 

•	 Significant	underperformance	relative	to	expected	historical	or	projected	future	

operating results, 

•	 Significant	changes	in	the	manner	of	use	of	the	acquired	assets	or	the	strategy	for	

the overall business, 

•	 Significant	negative	industry	or	economic	trends,	

•	 Significant	decline	in	Zebra’s	stock	price	for	a	sustained	period,	and

•	 Significant	decline	in	market	capitalization	relative	to	net	book	value.	

If we believe that one or more of the above indicators of impairment have occurred, we 
perform an impairment test. The performance of the test involves a two-step process. 
The first step of the impairment test involves comparing the fair values of the applicable 
reporting units with their aggregate carrying values, including goodwill. We generally 
determine the fair value of our reporting units using three valuation methods: Income 
Approach – Discounted Cash Flow Analysis, Market Approach – Guideline Public 
Company Method, and Market Approach – Comparative Transactions Method. If the 
carrying amount of a reporting unit exceeds the reporting unit’s fair value, we perform 
the second step of the goodwill impairment test to determine the amount of impairment 
loss. The second step of the goodwill impairment test involves comparing the implied fair 
value of the affected reporting unit’s goodwill with the carrying value of that goodwill.

F-6

F-7

 
 
 
 
We performed our annual impairment test in June 2012 and determined that our goodwill 
was not impaired as of the end of May 2012. Zebra has two reporting units required for 
its annual goodwill impairment test. As of our May 2012 testing date, the larger of the two 
reporting units’ fair value exceeded its carrying value by a significant amount. The fair 
value amount by which the second smaller reporting unit exceeded the carrying value 
ranged from approximately 8% under the Income Approach and 31% under the Market 
Approach. Key assumptions used in the first step of the goodwill impairment test were 
determined by management utilizing the internal operating plan. The key assumptions 
utilized included forecasted growth rates for revenues and operating expenses as well as 
a discount rate which is determined by looking at current risk-free rates of capital, current 
market interest rates, and the evaluation of a risk premium relevant to the business 
segment. Due to the deterioration in the smaller reporting unit’s operating results during 
the third quarter our fair value calculation for the smaller reporting unit changed and we 
determined our goodwill associated with the smaller reporting unit to be impaired. The 
above impairment indicators led us to conclude an interim goodwill test was necessary. 
Zebra performed the first step of the impairment test which failed. As a result, Zebra 
also performed a second step analysis and recorded a goodwill impairment charge of 
$9,114,000 as of September 29, 2012. After this impairment charge, there is no remaining 
goodwill in the smaller reporting unit. 

Other intangible assets capitalized consist primarily of current technology, customer 
relationships, patents and patent rights. These assets are recorded at cost and amortized 
on a straight-line basis over a weighted-average life of 5.3 years, which approximates the 
estimated useful lives. Weighted average lives remaining by intangible asset class are 
as follows: Current technology 4.0 years; Patent and patent rights 4.4 years; Customer 
relationships 7.3 years. 

Revenue Recognition. Revenue includes sales of hardware, supplies, software and 
services (including repair services, extended service contracts, and professional services). 
Product revenue is recognized once four criteria are met: (1) we have persuasive evidence 
that an arrangement exits; (2) delivery has occurred and title has passed to the customer, 
which happens at the point of shipment provided that no significant obligations remain; 
(3) the price is fixed and determinable; and (4) collectability is reasonably assured. We 
provide for an estimate of product returns based on historical experience. Revenue 
related to extended warranty and service contracts is recorded as deferred revenue and 
recognized over the life of the contract. Professional services revenue is recorded when 
performed. Zebra enters into sales transactions that include more than one product type. 
This bundle of products might include printers, current or future supplies, and services. 
When this type of transaction occurs, we allocate the purchase price to each product type 
based on the fair value of the individual products determined by vendor specific objective 
evidence. The revenue for each individual product is then recognized when the earning 
process for that product is complete. We enter into post-contract maintenance and 
support agreements. Revenues are recognized ratably over the service period and the cost 
of providing these services is expensed as incurred.

Zebra records payments to resellers of its product as reductions to revenue unless these 
payments meet the requirements for operating expense treatment under ASC 605. See 
the market development funds accounting policy for further details. 

Revenue includes all customer billings for shipping and handling charges. The related 
costs of shipping and handling revenue are recorded as cost of goods sold. 

Research and Development Costs. Research and development costs are expensed as 
incurred. These costs include:

•	 Salaries,	benefits,	and	other	R&D	personnel	related	costs,

•	 Consulting	and	other	outside	services	used	in	the	R&D	process,

•	 Engineering	supplies,

•	 Engineering	related	information	systems	costs,	and

•	 Allocation	of	building	and	related	costs.

Advertising. Advertising is expensed as incurred. Advertising costs totaled $8,983,000 for 
the year ended December 31, 2012, $8,070,000 for the year ended December 31, 2011 and 
$6,836,000 for the year ended December 31, 2010.

Market Development Funds. Zebra makes market development funds available to its 
resellers to support demand generation activity by the resellers. These funds require the 
reseller to provide specific services or benefits to Zebra and substantiate the fair value 
of such services rendered. Zebra reimburses resellers for agreed activities up to the 
amounts approved by Zebra. These payments are treated as marketing costs consistent 
with the requirements of ASC 605. Any payments to resellers that do not meet these 
requirements are recorded as reductions to revenue. 

Warranty. In general, Zebra provides warranty coverage of one year on printers against 
defects in material and workmanship. Printheads are warranted for nine months and 
batteries are warranted for twelve months. Battery based products, such as location 
tags, are covered by a 30 day warranty. A provision for warranty expense is recorded 
at the time of sale and adjusted quarterly based on historical warranty experience. The 
following table is a summary of Zebra’s accrued warranty obligation (in thousands):

Warranty Reserve 

Balance at the beginning of the year 

Warranty expense 

Warranty payments 

Balance at the end of the period 

2012 

$ 4,613 

  6,828 

(7,189) 

$ 4,252 

Year Ended December 31,
2011 

2010

$ 4,554 

5,856 

(5,797) 

$  4,613 

$ 3,813

6,427

(5,686)

$ 4,554

Fair Value of Financial Instruments. Zebra estimates the fair value of its financial 
instruments as follows:

Instrument

Method for determining fair value

Cash, cash equivalents, restricted cash, 
accounts receivable and accounts payable

Cost, which approximates fair value due to 
the short-term nature of these instruments

Investments in marketable  
debt securities

Investments in auction rate securities

Foreign currency forward contracts 

Foreign currency option contracts

Market quotes from independent pricing 
services

Broker quotations, discounted cash 
flow analysis or other types of valuation 
adjustment methodologies

Estimated using market quoted rates for 
foreign currency at the balance sheet date

Estimated using market quoted rates for 
foreign currency at the balance sheet date 
and application of such rates subject to the 
option terms

In accordance with ASC 815 we recognize derivative instruments and hedging activities 
as either assets or liabilities on the balance sheet and measure them at fair value. Gains 
and losses resulting from changes in fair value are accounted for depending on the use of 
the derivative and whether it is designated and qualifies for hedge accounting. See Note 
11 for additional information on our derivatives and hedging activities.

Equity-Based Compensation. At December 31, 2012, Zebra had a general equity-based 
compensation plan and a stock purchase plan under which shares of our common stock 
were available for future grants and sales, and which are described more fully in Note 16. 
We account for these plans in accordance with ASC 505 and ASC 718. Zebra recognizes 
compensation costs using the straight-line method over the vesting period of upon grant 
to up to 5 years.

The compensation expense and the related income tax benefit for share-based payments 
were included in the Consolidated Statement of Earnings as follows (in thousands):

Compensation costs and  
related income tax benefit: 

Cost of sales   

Selling and marketing 

Research and development 

General and administration 

Total compensation expense 

Income tax benefit 

 For the years ended December 31,
2010

2011 

2012 

$  1,061 

$  1,029 

$      882

1,792 

1,593 

10,281 

$14,727 

$  5,132 

1,463 

1,387 

9,228 

$13,107 

$  4,522 

1,368

1,282

6,580

$  10,112

$  3,489

ASC 505 and ASC 718 requires the cash flows resulting from the tax benefits from tax 
deductions in excess of the compensation cost recognized (excess tax benefits) to be 
classified as cash flows from financing activities. Cash flows resulting from the tax 
benefits of tax deductions in excess of the compensation cost recognized (excess tax 
benefits) are classified as financing cash flows in the statement of cash flows. The tax 
benefits classified as financing cash flows was $1,578,000 as of December 31, 2012, 
$1,392,000 as of December 31, 2011, and $244,000 as of December 31, 2010.

Deferred Compensation Plan. Zebra has a deferred compensation plan that permits 
directors, management and highly compensated employees to defer portions of their 
compensation. Zebra immediately pays deferred amounts into a Rabbi Trust, and plan 
participants select a method of investing these funds into hypothetical investments. 
Zebra tracks the performance of these hypothetical investments in order to determine the 
value of each participant’s deferral. Zebra accrues the deferred compensation liability in 
other long-term liabilities as the amount that is actually owed to the participants.

Foreign Currency Translation. The consolidated balance sheets of Zebra’s foreign 
subsidiaries, not having a U.S. dollar functional currency, are translated into U.S. dollars 
using the year-end exchange rate, and statement of earnings items are translated using 
the average exchange rate for the year. The resulting translation gains or losses are 
recorded in stockholders’ equity as a cumulative translation adjustment, which is a 
component of accumulated other comprehensive income (loss).

Acquisition Costs. Zebra expenses acquisition costs as incurred. 

Concentration risks. Final assembly of our thermal printers is performed by Jabil Circuit, a 
third-party electronics manufacturer. We are now dependent on Jabil for the manufacture 
of such printers. A failure by Jabil to provide manufacturing services to Zebra as Zebra 
now requires, or any disruption in such manufacturing services, may adversely affect 
Zebra’s business results. Because we rely on a third-party provider such as Jabil to 
manufacture its products, Zebra may incur increased business continuity risks. 

Impairment of Long-Lived Assets and Long-Lived Assets to be Disposed of. Zebra 
accounts for long-lived assets in accordance with the provisions of ASC 350. The 
statement requires that long-lived assets and certain identifiable intangibles be reviewed 
for impairment whenever events or changes in circumstances indicate that the carrying 
amount of an asset may not be recoverable. Recoverability of assets to be held and 
used is measured by a comparison of the carrying amount of an asset to the sum of the 
undiscounted cash flows expected to result from the use and the eventual disposition of 
the asset. If such assets are considered to be impaired, the impairment to be recognized 
is measured by the amount by which the carrying amount of the assets exceeds the fair 
value of the assets. Assets to be disposed of are reported at the lower of the carrying 
amount or fair value less costs to sell. See Note 8 for further information related to 
impairment charges. 

F-8

F-9

 
 
 
 
Recently Issued Accounting Pronouncements. In June 2011, the FASB issued update 
2011-05, ASC 220, Comprehensive Income: Presentation of Comprehensive Income and 
in December 2011, the FASB issued update 2011-12, ASC 220, Comprehensive Income: 
Deferral of the Effective Date for Amendments to the Presentation of Reclassifications 
of Items Out of Accumulated Other Comprehensive Income in Accounting Standards 
Update No. 2011-05. ASU No. 2011-12 is to defer only those changes in ASU No. 2011-05 
that relate to the presentation of reclassification adjustments. Entities should continue to 
report reclassifications out of accumulated other comprehensive income consistent with 
the presentation requirements in effect before ASU No. 2011-05. All other requirements 
in ASU No. 2011-05 are not affected by ASU No. 2011-12, including the requirement to 
report comprehensive income either in a single continuous financial statement or in two 
separate but consecutive financial statements. This standard is effective for interim and 
annual periods beginning after December 15, 2011. The adoption of this standard moved 
the Other Comprehensive Income statement disclosure from our footnote to its own 
financial statement for our 10-Q filings in 2012.

In September 2011, the FASB issued update 2011-08, ASC 350, Intangibles Goodwill and 
Other: Testing Goodwill for Impairment. This updated guidance simplifies how companies 
test goodwill for impairment. Essentially, companies are no longer required to calculate 
the fair value of a reporting unit unless the entity determines that it is more-likely-than-
not that its fair value is less than its carrying amount using a qualitative assessment. This 
standard is effective for fiscal years beginning after December 15, 2011. The adoption of 
this standard did not have any effect upon our consolidated financial statements.

In July 2012, the FASB issued update 2012-03, ASC 350, Intangibles Goodwill and Other: 
Testing Indefinite-Lived Intangible Assets for Impairment. This updated guidance provides 
entities with the option to make qualitative assessments about the likelihood that an 
indefinite-lived intangible asset is impaired to determine whether it should perform a 
quantitative impairment test. This standard is effective for annual and interim impairment 
tests performed for fiscal years beginning after September 15, 2012. The adoption of this 
standard did not have any effect upon our consolidated financial statements. 

Subsequent events. We have evaluated subsequent events and transactions for potential 
recognition or disclosure in the financial statements through the date the financial 
statements were issued.

Note 3 Fair Value Measurements

Financial assets and liabilities are to be measured using inputs from three levels of the 
fair value hierarchy. Fair value is based on the price that would be received to sell an 
asset or paid to transfer a liability in an orderly transaction between market participants 
at the measurement date. Zebra uses a fair value hierarchy that prioritizes observable 
and unobservable inputs used to measure fair value into three broad levels: 

Level 1:   Quoted prices (unadjusted) in active markets that are accessible at the 

measurement date for assets or liabilities. The fair value hierarchy gives  
the highest priority to Level 1 inputs. (i.e. U.S. Treasuries and money  
market funds)

Level 2:   Observable prices that are based on inputs not quoted on active markets, 

but corroborated by market data. 

Level 3:   Unobservable inputs are used when little or no market data is available.  

The fair value hierarchy gives the lowest priority to Level 3 inputs. 

In determining fair value, we utilize valuation techniques that maximize the use of 
observable inputs and minimize the use of unobservable inputs to the extent possible as 
well as consider counterparty credit risk in the assessment of fair value. Included in our 
investment portfolio at December 31, 2012, is an auction rate security which is classified 
as available for sale and is reflected at fair value. Due to events in credit markets, however, 
the auction event for the instrument held by Zebra is failed. Therefore, the fair value of 
this security is estimated utilizing broker quotations, discounted cash flow analysis or 
other types of valuation adjustment methodologies at December 31, 2012. These analyses 
consider, among other items, the collateral underlying the security instruments, the 
creditworthiness of the counterparty, the timing of expected future cash flows, estimates 
of the next time the security is expected to have a successful auction, and Zebra’s intent 
and ability to hold such securities until credit markets improve. The security was also 
compared, when possible, to other securities with similar characteristics. 

The decline in the market value of the auction rate security is considered temporary 
and has been recorded in accumulated other comprehensive income (loss) on Zebra’s 
balance sheet. Since Zebra has the intent and ability to hold this auction rate security 
until it is sold at auction, redeemed at carrying value or reach maturity, we have classified 
it as a long-term investment on the balance sheet. 

Financial assets and liabilities carried at fair value as of December 31, 2012, are classified 
below (in thousands): 

Financial assets and liabilities carried at fair value as of December 31, 2011, are classified 
below (in thousands): 

  Level 1 

  Level 2 

  Level 3 

Total

  Level 1 

  Level 2 

  Level 3 

Total

Assets:

  U.S. government and  
   agency securities 

  Obligations of government- 
   sponsored enterprises (1) 
State and municipal bonds 

Corporate securities 

  Other investments 

$ 83,532 

$  13,455 

$ 

4,840 

96,516 

0 

0 

0 

0 

0 

0 

0 

$  96,987

4,840

  96,516

Assets:

  U.S. government and  
   agency securities 

  Obligations of government- 
   sponsored enterprises (1) 
State and municipal bonds 

  128,368 

  2,588 

  130,956

Corporate securities 

36 

0 

36

  Other investments 

$ 25,540 

$  25,307 

$ 

0 

0 

0 

$  50,847

  16,612

  142,873

16,612 

  142,873 

0 

0 

0 

0 

77,321 

  2,588 

  79,909

36 

0 

36

Investments subtotal 

  83,532 

  243,215 

  2,588 

  329,335

Investments subtotal 

  25,540 

  262,149 

  2,588 

  290,277

  Money market investments  
   related to the deferred  
   compensation plan 

3,553 

0 

0 

3,553

Total assets at fair value 

$  87,085 

$ 243,215 

$  2,588 

$ 332,888

Liabilities:

Forward contracts (2) 

2,626 

6,584 

  Money market investments  
   related to the deferred  
   compensation plan 

3,199 

0 

0 

0 

9,210

3,199

Total assets at fair value 

$ 31,365 

$ 268,733 

$  2,588 

$ 302,686

Forward contracts (2) 
Liabilities related to the  
   deferred compensation plan 

$  1,174 

$ 

871 

3,553 

0 

Total liabilities at fair value 

$  4,727 

$ 

871 

$ 

$ 

0 

0 

0 

$  2,045

Liabilities:

3,553

$  5,598

Liabilities related to the  
   deferred compensation plan 

$  3,199 

Total liabilities at fair value 

$  3,199 

$ 

$ 

0 

0 

$ 

$ 

0 

0 

$  3,199

$  3,199

1)   Includes investments in notes issued by the Federal Home Loan Mortgage Corporation, the Federal National 

Mortgage Association, the Federal Farm Credit Banks and the Federal Home Loan Bank.

2)  The fair value of forward contracts are calculated as follows:

a.  Fair value of a collar or put option contract associated with forecasted sales hedges are calculated using bid 

and ask rates for similar contracts.

b.  Fair value of regular forward contracts associated with forecasted sales hedges are calculated using the period-

end exchange rate adjusted for current forward points.

c.  Fair value of balance sheet hedges are calculated at the period end exchange rate adjusted for current forward 

points unless the hedge has been traded but not settled at period end. If this is the case, the fair value is 
calculated at the rate at which the hedge is being settled.

F-10

F-11

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table presents Zebra’s activity for assets measured at fair value on a 
recurring basis using significant unobservable inputs, Level 3 as defined in ASC 820 for 
the years ended December 31 (in thousands):

       Year Ended, 

  December 31,  December 31,
2011

2012 

U.S. government and 
   agency securities 

Balance at beginning of the year 

Transfers to Level 3 

Total losses (realized or unrealized):

Included in earnings 

Included in other comprehensive income (loss) 

Purchases and settlements (net) 

Balance at end of period 

Total gains (losses) for the period included 
   in earnings attributable to the change in unrealized 
   losses relating to assets still held at end of period 

$ 2,588 

0 

0 

0 

0 

$ 2,588 

$ 5,597

0

(255)

317

(3,071)

$ 2,588

$         0 

$         0

Obligations of government-
   sponsored enterprises 

State and municipal bonds 

Corporate securities 

Other investments 

As of December 31, 2012 and December 31, 2011, there were no other Level 3 unrealized 
losses that Zebra believes to be other-than-temporary. No realized gains or losses were 
recorded for the years ended December 31, 2012 and 2011.

The following is a summary of short-term and long-term investments at December 31, 
2012 and December 31, 2011 (in thousands):

As of December 31, 2012

Less than 1 year 

1 to 5 years 

6 to 10 years 

Thereafter 

Total 

As of December 31, 2011

Gross 
Amortized  Unrealized  Unrealized 
Losses 

Gross 

Gains 

Cost 

Estimated
Fair
Value

$  50,738 

$  115 

$ 

(6) 

$  50,847

  16,581  

  142,586  

81,132 

36 

32 

330 

164 

0 

(1) 

  16,612

(43) 

  142,873

  (1,387) 

  79,909

0 

36

As of December 31, 2012

  Amortized 
Cost 

Estimated
Fair
Value

$ 323,210 

$ 324,140

0 

5,586  

0 

0

5,195

0

$ 328,796 

$ 329,335

Total investments 

$ 291,073 

$  641 

$ (1,437) 

$ 290,277

The maturity dates of investments as of December 31, 2012 are as follows (in thousands):

Gross 
Amortized  Unrealized  Unrealized 
Losses 

Gross 

Gains 

Cost 

Estimated
Fair
Value

U.S. government and 
   agency securities 

Obligations of government-
   sponsored enterprises 

State and municipal bonds 

Corporate securities 

Other investments 

$  96,913 

$ 

77 

$ 

(3) 

$  96,987

4,830  

  96,383  

  130,634 

36 

10 

161 

790 

0 

0 

4,840

(28) 

  96,516

(468) 

  130,956

0 

36

Total investments 

$ 328,796 

$ 1,038 

$  (499) 

$ 329,335

The carrying value for Zebra’s financial instruments classified as current assets 
(other than short-term investments) and current liabilities approximate fair value due 
to short term maturities.

Note 4 Investments and Marketable Securities
Investments in marketable debt securities are classified based on intent and ability 
to sell investment securities. Zebra’s available-for-sale securities are used to fund 
further acquisitions and other operating needs and therefore can be sold prior to 
maturity. Investments in marketable debt securities for which Zebra intends to sell 
within the next year are classified as current and those that we intend to hold in excess 
of one-year are classified as non-current.

Changes in the market value of available-for-sale securities are reflected in the 
accumulated other comprehensive income caption of stockholders’ equity in the 
balance sheet, until we dispose of the securities. Once these securities are disposed 
of, either by sale or maturity, the accumulated changes in market value are transferred 
to investment income. On the statement of cash flows, changes in the balances of 
available-for-sale securities are shown as purchases, sales and maturities of investments 
and marketable securities under investing activities.

Changes in market value of trading securities would be recorded in investment income 
as they occur, and the related cash flow statement includes changes in the balances of 
trading securities as operating cash flows.

Changes in unrealized gains and losses on available-for-sale securities are included in 
these financial statements as follows (in thousands):

Changes in unrealized gains and losses 
   on available-for-sale securities, net of tax, 
   recorded in accumulated other 
   comprehensive income (loss) 

Year Ended December 31,

2012 

2011 

2010

$887 

$(385) 

$(406)

The following table shows the number, aggregate market value and unrealized losses (in thousands) of investments with market values that were less than amortized cost as of 
December 31, 2012. These lower market values are primarily caused by fluctuations in credit spreads. Market values are expected to recover to the amortized cost prior to maturity. 

Government securities 

State and municipal bonds 

Corporate Securities 

     Total 

Unrealized Loss < 12 months 

Unrealized Loss > 12 months

Number of  
investments  

Aggregate  
Market Value 

Unrealized  
Losses 

Number of 
investments 

Aggregate 
Market Value 

Unrealized
Losses

4 

19 

33 

56 

$  5,179 

24,969 

15,429 

$45,577 

$    (3) 

(27) 

(23) 

$  (53) 

1 

1 

14 

16 

$  1,790 

1,092 

7,262 

$ 10,144 

$       (0)

(1)

(445)

$   (446)

As of December 31, 2011, the number, aggregate market value and unrealized losses (in thousands) of investments with market values that were less than amortized cost were:

Unrealized Loss < 12 months 

Unrealized Loss > 12 months

Number  
of investments  

Aggregate  
Market Value 

Unrealized  
Losses 

Number of 
investments 

Aggregate 
Market Value 

Unrealized
Losses

Government securities 

State and municipal bonds 

Corporate Securities 

     Total 

5 

16 

35 

56 

$  4,599 

24,556 

31,461 

$60,616 

$    (3) 

(7) 

(855) 

$(865) 

6 

11 

53 

70 

$  6,708 

18,612 

17,057 

$42,377 

$       (4)

(36)

(532)

$   (572)

F-12

F-13

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Using the specific identification method, the proceeds and realized gains on the sales of 
available-for-sale securities were as follows (in thousands): 

Note 7 Property and Equipment
Property and equipment, which includes assets under capital leases, is comprised of the 
following (in thousands):

Note 8 Goodwill and Other Intangible Asset Data
Intangible asset data are as follows (in thousands):

Changes in the net carrying value amount of goodwill were as follows (in thousands): 

285 

159 

(264)

Computers and software 

Buildings 

Land 

Machinery, equipment and tooling 

Furniture and office equipment 

Automobiles 

Leasehold improvements 

Projects in progress – computers and software 

Projects in progress – other 

    As of December 31,
2011

2012 

$       2,134 

$    2,086 

504 

88,222 

12,672 

130,357 

18 

16,380 

2,217 

15,561 

504 

81,464 

12,003 

111,793 

18 

15,494 

9,135 

11,332 

Amortized intangible assets 

  Current technology 

  Patent and patent rights 

  Customer relationships 

  Total 

Amortization expense for the  
  year ended December 31, 2012 

Estimated amortization expense: 

As of December 31, 2012

Gross  Accumulated 
Amount  Amortization 

Net
Amount 

Unamortized intangible assets: 

  Goodwill at gross cost 

 Impairment charge – 2008 

$ 18,978 

$ (12,391) 

$   6,587

  Goodwill as of December 31, 2011 

  Acquisitions – LaserBand 

Impairment charge – 2012 

29,569 

20,493 

(14,618) 

(2,880) 

$69,040 

$(29,889) 

14,951

17,613

$39,151

$    4,673 

Total 

$ 180,731

(101,028)

79,303

24,353

(9,114)

268,065 

243,829 

For the year ended December 31, 2013 

$  7,382

Less accumulated depreciation and amortization 

(166,716) 

(146,007) 

Net property and equipment 

$ 101,349 

$  97,822 

Other items related to property and equipment are as follows (in thousands):

 For the year ended December 31, 2014 

For the year ended December 31, 2015 

For the year ended December 31, 2016 

For the year ended December 31, 2017 

     As of December 31,
2011

2012 

  Thereafter 

  Total 

7,133 

6,669

6,231

5,000

6,736

$39,151

Unamortized computer software costs 

$   48,873 

$    42,134 

Amortization of capitalized software 

$  7,912 

$      6,180 

$      5,624

Total depreciation expense charged to income  21,504 

20,680 

20,291

Year Ended December 31,
2011 

2012 

2010

In 2012, we acquired intangible assets in the amount of $31,157,000 for patents, 
technology and customer relationships. These intangible assets have an estimated 
useful life ranging from 5 to 9 years. See Note 24 Business Combinations for specific 
information regarding the acquisition. In 2011, we acquired intangible assets in the 
amount of $6,232,000 for patents and other intellectual property, of which, $5,000,000 
was accrued as of December 31, 2011. During 2012, Zebra paid $3,500,000 towards 
intangible asset commitments previously accrued. 

Amortized intangible assets 

  Current technology 

  Patent and patent rights 

  Customer relationships 

  Total 

Amortization expense for the  
  year ended December 31, 2011 

As of December 31, 2011

Gross  Accumulated 
Amount  Amortization 

Net
Amount 

$ 12,718 

$ (11,403) 

23,392 

1,773 

(12,079) 

(1,734) 

$   1,315

11,313

39

$37,883 

$(25,216) 

$12,667

$    3,320 

 Goodwill as of December 31, 2012 

$   94,942

Unamortized intangible assets 

  Goodwill at gross cost 

Impairment charges 

  Goodwill   

Note 9 Other Assets
Other assets consist of the following (in thousands):

Money market investments related to the   
   deferred compensation plan (See Note 17) 

Long-term investments 

Deposits 

Total 

    As of December 31,

2012 

2011 

$  205,084 

$  180,731

(110,142) 

  (101,028)

$   94,942 

$  79,703

   As of December 31,
2011

2012 

$  3,553 

$3,199

9,195 

898 

80

917

$13,646 

$4,196

During 2012, Zebra acquired interests ranging from 4.7% to 19.7% in several venture 
capital technology companies for $9,125,000 during the year. These investments are 
classified as long term. 

Proceeds   

Realized gains 

Realized losses 

Net realized gains (losses) included in  
   other comprehensive income (loss) 
   as of the end of the prior year 

Year Ended December 31,

2012 

2011 

2010

$164,410 

$ 303,801 

$ 102,485

423 

(78) 

388 

(306) 

458

(198)

Included in Zebra’s cash, restricted cash, investments and marketable securities are 
amounts held by foreign subsidiaries which are generally invested in U.S. dollar-
denominated holdings. Zebra had $173,483,000 as of December 31, 2012, and $96,829,000 
as of December 31, 2011 of foreign cash and investments. Amounts held by foreign 
subsidiaries are generally subject to U.S. income taxation upon repatriation, however, 
Zebra does not see a need to repatriate these funds. 

Note 5 Accounts Receivable Reserves
The components of accounts receivable are as follows (in thousands):

Gross accounts receivable 

Accounts receivable reserves 

Accounts receivable, net 

Note 6 Inventories
The components of inventories are as follows (in thousands):

Raw material  

Work in process 

Deferred costs of long-term contracts 

Finished goods 

Total inventories, gross 

Inventory reserves 

As of December 31,
2012  

2011

$  169,401 

  $156,790 

(669) 

(1,560)

$ 168,732 

  $155,230

As of December 31,
2012  

2011

$   31,350  

$  45,795 

921  

604  

104,137 

137,012  

(13,655) 

872

220

101,111

147,998

(14,710)

Total inventories, net 

$123,357 

$133,288

F-14

F-15

 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
       
 
 
 
 
 
 
 
 
 
 
 
 
 
 
       
 
 
 
 
 
 
 
 
 
 
 
 
 
 
       
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
 
 
Note 10 Costs Associated with Exit or Disposal Activities

In December 2012, Zebra began a plan to restructure its Location Solutions business 
management structure and announced a project to further optimize our manufacturing 
operations costs, which includes the consolidation and relocation of support functions. 
The costs below incurred for the year ended December 31, 2012 represent the costs 
related to the restructuring of Location solutions business management structure. 
The costs expected to be incurred relate to the restructuring of Zebra’s manufacturing 
operations and relocation of this portion of Zebra’s business from the U.S. to China and 
consolidating some activities domestically. 

As of December 31, 2012, we have incurred the following exit and restructuring costs 
related to the location solutions business management structure and manufacturing 
operations relocation and restructuring (in thousands): 

Costs incurred for 
the year ended 
December 31, 
2012 

Additional  
costs 
expected to 
be incurred 

Total costs 
expected to 
be incurred

As of December 31, 2012, we have incurred the following exit and restructuring costs 
related to consolidating the former ZES administrative and accounting function into our 
corporate facilities (in thousands): 

Type of Cost   

Severance, stay bonuses, and other  
  employee-related expenses 

Professional services 

Relocation and transition costs 

Total   

for the 
year ended 

Cost incurred  Costs incurred 
for the 
year ended 
December 31,  December 31, 
2012 

2011 

Total costs 
incurred as of 
2012

$   1,113 

$        0 

$   1,113

890 

38 

0 

0 

890

38

$  2,041 

$        0 

$   2,041

Liabilities and expenses related to exit activities were as follows (in thousands): 

Type of Cost   

Severance, stay bonuses, and other  
  employee-related expenses 

Professional services 

Relocation and transition costs 

Total   

$960 

$4,590 

$ 5,550

0 

0 

310 

480 

310

480

Balance at beginning of period 

Charged to earnings 

Cash paid 

$960 

$5,380 

$6,340

Balance at the end of period 

            Year Ended December 31,
2011

2012 

$  1,048 

$      1,479

960 

(1,041) 

2,041

(2,472)

$     967 

$      1,048

In January 2011, we announced an agreement to sell Navis, to Cargotec Corporation. 
Following the transaction which was completed on March 18, 2011, we retained the 
location solutions products from the former ZES, which includes active RFID real-time 
location solutions and associated tags and readers. In the first quarter of 2011, we also 
announced a plan to consolidate any remaining administrative and accounting functions 
from the former ZES into our corporate facilities in Illinois. The costs below incurred for 
the year ended December 31, 2011, represent the costs related to the consolidation and 
relocation of the administrative and accounting functions. There are no costs in 2012 
related to this restructuring as this project was completed in 2011.

Liabilities related to exit activities are included in the accrued liabilities line item on the 
balance sheet. Exit costs are included in operating expenses under the line item exit and 
restructuring costs. 

Note 11 Derivative Instruments
Portions of our operations are subject to fluctuations in currency values. We manage these 
risks using derivative financial instruments. We conduct business on a multinational basis 
in a wide variety of foreign currencies. Our exposure to market risk for changes in foreign 
currency exchange rates arises from international financing activities between subsidiaries, 
foreign currency denominated monetary assets and liabilities and transactions arising 
from international trade. Our objective is to preserve the economic value of non-functional 
currency denominated cash flows. We attempt to hedge transaction exposures with natural 
offsets to the fullest extent possible and, once these opportunities have been exhausted, 
through foreign exchange forward and option contracts with third parties.

F-16

Credit and Market Risk
Financial instruments, including derivatives, expose us to counter party credit risk for 
nonperformance and to market risk related to interest and currency exchange rates. 
We manage our exposure to counterparty credit risk through specific minimum credit 
standards, diversification of counterparties, and procedures to monitor concentrations 
of credit risk. Our counterparties in derivative transactions are commercial banks with 
significant experience using derivative instruments. We monitor the impact of market 
risk on the fair value and cash flows of our derivative and other financial instruments 
considering reasonably possible changes in interest rates and currency exchange 
rates and restrict the use of derivative financial instruments to hedging activities. We 
continually monitor the creditworthiness of our customers to which we grant credit 
terms in the normal course of business. The terms and conditions of our credit sales are 
designed to mitigate or eliminate concentrations of credit risk with any single customer.

Fair Value of Derivative Instruments
Zebra has determined that derivative instruments for hedges that have traded but have 
not settled are considered Level 1 in the fair value hierarchy, and hedges that have not 
traded are considered Level 2 in the fair value hierarchy. Derivative instruments are used 
to manage risk and are not used for trading or other speculative purposes, nor do we use 
leveraged derivative financial instruments. Our foreign currency exchange contracts are 
valued using broker quotations or market transactions, in either the listed or over-the-
counter markets.

Hedging of Net Assets
We use forward contracts to manage exposure related to our pound and euro 
denominated net assets. Forward contracts typically mature within three months after 
execution of the contracts. We record gains and losses on these contracts and options in 
income each quarter along with the transaction gains and losses related to our net asset 
positions, which would ordinarily offset each other.

Summary financial information related to these activities included in our consolidated 
statement of earnings as other income (expense) is as follows (in thousands):

  Year Ended December 31,

2012 

2011 

2010

Change in gains (losses) from  
   foreign exchange derivatives 

Gain (loss) on net foreign currency assets 

     Net foreign exchange loss 

$(1,347) 

406 

$   (941) 

$   (825) 

(1,181) 

$(2,006) 

$ 5,074

(5,243)

$   (169)

Hedging of Anticipated Sales
We can manage the exchange rate risk of anticipated euro-denominated sales using 
purchased options, forward contracts, and participating forwards. We designate these 
contracts as cash flow hedges which mature within twelve months after the execution of 
the contracts. Gains and losses on these contracts are deferred in other comprehensive 
income until the contracts are settled and the hedged sales are realized. The deferred 
gains or losses will then be reported as an increase or decrease to sales.

Summary financial information related to the cash flow hedges is as follows (in thousands):

Net unrealized gains (losses)   
   in other comprehensive income:

Gross  

Income tax expense (benefit) 

     Net 

As of
  December 31,  December 31,
2011

2012 

$  (9,936) 

(2,695) 

$  (7,241) 

$  8,878 

2,669

$  6,209

Summary financial information related to the cash flow hedges of future revenues follows 
(in thousands, except percentages):

As of
  December 31,  December 31,
2011

2012 

Notional balance of outstanding contracts versus the dollar 

Hedge effectiveness 

€ 88,680 
100% 

€  85,105
  100%

Net gains and (losses) included in revenue 

$4,201 

$  (4,159) 

$    (630)

  Year Ended December 31,

2012 

2011 

2010

Forward Contracts
We record our forward contracts at fair value on our consolidated balance sheet as 
either long-term other assets or long-term other liabilities depending upon the fair 
value calculation as detailed in Note 3 of Zebra’s financial statements. The amounts 
recorded on our consolidated balance sheets are as follows (in thousands):

Notional balance of outstanding contracts:   

  Euro/US dollar 

  Pound/US dollar 

Net fair value of outstanding contracts 

As of
  December 31,  December 31,
2011

2012 

Assets:

Prepaid expenses and other current assets 

€  37,598 
£  3,810 

$ 

18 

€  36,684
£  6,016

$  

(54)

     Total 

Liabilities:

  Accrued liabilities 

     Total 

As of
  December 31,  December 31,
2011

2012 

$          0 

$          0 

$  2,045 

$  2,045 

$  9,210

$  9,210

$         0

$         0

F-17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 12 Commitments and Contingencies
Leases. Minimum future obligations under all non-cancelable operating leases as of 
December 31, 2012 are as follows (in thousands):

2013 

2014 

2015 

2016 

2017 

Thereafter 

Total minimum lease payments 

Operating Leases

$ 10,699

7,336

3,788

2,501

2,074

5,099

$ 31,497

Rent expense for operating leases charged to operations was as follows (in thousands):

Rent expense 

Year Ended December 31,
2011 

2012 

2010

$15,254 

$13,907 

$ 11,469

The operating lease information includes a variety of properties around the world. These 
properties are used as manufacturing facilities, distribution centers and sales offices. 
Lease terms range from one year to 9 years with breaking periods specified in the lease 
agreements.

Letters of Credit. In connection with various customer contracts, Zebra has entered into 
two letters of credit agreements with a bank. The contingent liability of Zebra under these 
agreements as of December 31, 2012, is $482,000. See below for letters of credit related 
to our revolving credit agreement.

Revolving Credit Agreement. On October 10, 2012, Zebra entered into a revolving credit 
agreement for a five-year $250,000,000 revolving credit facility with a syndicate of banks 
led by J. P. Morgan Securities LLC as Administrative Agent. The funds under this credit 
facility are available for general corporate purposes of Zebra and its subsidiaries in the 
ordinary course of business and other purposes permitted by the agreement.

This credit agreement is guaranteed by certain of Zebra’s domestic subsidiaries. Loans 
under the agreement bear interest at a rate equal to a spread over the base rate, which 
base rate is the greater of: the prime rate, the Federal Funds Effective Rate plus one-half 
of one percent (0.50%), or an adjusted LIBOR rate, plus one percent (1%). The spread is 
dependent on Zebra’s ratio of Total Debt to EBITDA, and ranges from 0.25% to 1.75%. The 
spread in effect at closing for prime rate and Federal Funds based loans was 0.00%. The 
spread for LIBOR-based loans ranges from 1.00% to 1.75%. The spread in effect at closing 
for LIBOR-based loans was 1.00%. Zebra did not make any barrow any monies under the 
New Credit Agreement at the time of closing. 

The credit agreement includes customary representations, warranties, affirmative and 
negative covenants and events of default. It also contains financial covenants tied to 
Zebra’s leverage ratio and interest coverage ratio. As of December 31, 2012, we had 
established letters of credit amounting to $2,300,000, which reduce the funds available 
for borrowing under the agreement. As of December 31, 2012 and 2011, no amounts were 
outstanding under the company’s credit agreement.

The credit agreement above replaced Zebra’s August 2008 five year $100,000,000  
credit agreement. 

Legal Proceedings. We are subject to a variety of investigations, claims, suits and 
other legal proceedings that arise from time to time in the ordinary course of business, 
including but not limited to, intellectual property, employment, tort and breach 
of contract matters. We currently believe that the outcomes of such proceedings, 
individually and in the aggregate, will not have a material adverse impact on our 
business, cash flows, financial position, or results of operations. Any legal proceedings 
are subject to inherent uncertainties, and management’s view of these matters and their 
potential effects may change in the future.

Note 13 Savings and Profit Sharing Plans
Zebra has a Retirement Savings and Investment Plan (401(k) Plan), which is intended 
to qualify under Section 401(k) of the Internal Revenue Code. Qualified employees may 
participate in Zebra’s 401(k) Plan by contributing up to 15% of their gross earnings to the 
plan subject to certain Internal Revenue Service restrictions. Zebra matches 100% of the 
first 2% of gross eligible earnings, and also match the next 4% of gross eligible earnings 
at the rate of 50%. Zebra may contribute additional amounts to its 401(k) Plan at the 
discretion of the Board of Directors, subject to certain legal limits. 

Company contributions to these plans, which were charged to operations, approximated 
the following (in thousands):

401(k) 

Total 

Year Ended December 31,
2011 

2010

$4,813 

$4,813 

$ 4,586

$4,586

2012 

$5,138 

$5,138 

Note 14 Stockholders’ Equity
Share count and par value data related to stockholders’ equity are as follows:

As of
December 31,  December 31,
2011

2012 

Preferred Stock

Par value per share 
Shares authorized 
Shares outstanding 

Common Stock—Class A
Par value per share 
Shares authorized 
Shares issued 
Shares outstanding 

Treasury stock

Shares held 

$ 

0.01  $ 

  10,000,000 
0 

0.01
  10,000,000
0 

$ 

0.01  $ 

 150,000,000 
  72,151,857 
  50,908,267 

0.01
 150,000,000
  72,151,857
  52,095,166

  21,243,590 

  20,056,691

During the year ended December 31, 2012, Zebra purchased 1,473,863 shares of common 
stock for $54,373,000 under board authorized share repurchase plans compared to the 
year ended December 31, 2011, in which Zebra purchased 4,353,801 shares of common 
stock for $160,200,000. During the year ended December 31, 2010, Zebra purchased 
3,349,286 shares of common stock for $102,091,000. 

A roll forward of Class A common shares outstanding is as follows: 

Balance at the beginning of the year 

Repurchases 

Stock options, rights and ESPP issuances 

Restricted share issuances 

Restricted share forfeitures 

Shares withheld for tax obligations 

Balance at the end of the period 

            Year Ended December 31,
2011

2012 

52,095,166 

55,711,325

(1,473,863) 

(4,353,801)

246,625 

242,238 

(130,119) 

(71,780) 

593,574

215,510

(17,138)

(54,304)

50,908,267 

52,095,166

Note 15 Earnings (Loss) Per Share 
For the years ended December 31, 2012, 2011, and 2010, earnings (loss) per share were 
computed as follows (in thousands, except per-share amounts):

Weighted average shares: 

  Weighted average common 

   shares outstanding 

Effect of dilutive securities
   outstanding 

Diluted weighted average 
   shares outstanding 

Earnings (loss): 

Year Ended December 31,
2011 

2012 

2010

51,566 

53,854 

57,143

277 

337 

285

51,843 

54,191 

57,428

Income from continuing operations 

$121,897 

$130,343 

$104,614

Income (loss) from 
   discontinued operations 

Net Income 

Basic per share amounts: 

1,007 

$122,904 

44,300 

$174,643 

(2,836)

$101,778

Income from continuing operations 

$       2.36 

$      2.42 

$      1.83

Income (loss) from 
   discontinued operations 

Net Income 

Diluted per share amounts: 

0.02 

0.82 

(0.05)

$      2.38 

$      3.24 

$       1.78

Income from continuing operations 

$      2.35 

$      2.40 

$       1.82

Income (loss) from 
   discontinued operations 

Net Income 

0.02 

0.82 

(0.05)

$      2.37 

$      3.22 

$       1.77

The potentially dilutive securities that were excluded from the earnings (loss) per share 
calculation consist of stock options and stock appreciation rights (SARs) with an exercise 
price greater than the average market price of the Class A Common Stock. These options 
were as follows: 

Potentially dilutive shares 

1,753,311 

1,425,880 

1,844,038

Year Ended December 31,
2011 

2012 

2010

F-18

F-19

 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 16 Equity-Based Compensation

As of December 31, 2012, Zebra had a general equity-based compensation plan and a 
stock purchase plan under which shares of our common stock were available for future 
grants and sales, and which are described below. 

On May 19, 2011, Zebra’s stockholders approved the 2011 Zebra Technologies 
Corporation Long Term Incentive Plan (the 2011 Plan), which included authorization 
for issuance of awards of 5,500,000 shares under the 2011 Plan. The 2011 Plan became 
effective immediately and superseded the 2006 Incentive Compensation Plan (the 2006 
Plan), the 1997 Stock Option Plan (the 1997 Plan) and the 2002 Non-Employee Director 
Stock Option Plan (the 2002 Director Plan), except that the prior plans will remain in 
effect with respect to awards granted under the prior plans until such awards have been 
exercised, forfeited, cancelled, expired or otherwise terminated in accordance with the 
terms of such grants. The types of awards available under the 2011 Plan are incentive 
stock options, nonqualified stock options, stock appreciation rights (SARs), restricted 
stock, performance shares and units and performance-based cash bonuses. Employees, 
directors and consultants of Zebra and its subsidiaries are eligible to participate in the 
2011 Plan. The Compensation Committee of the Board of Directors administers the plan. 
As of December 31, 2012, 4,805,599 shares were available for grant under the plan, and 
options for 438,671 shares were outstanding under the 2011 Plan. 

The options and SARs granted under the 2011 Plan have an exercise or grant price equal to 
the closing market price of Zebra’s stock on the date of grant. Options and SAR’s generally 
vest over a four or five-year period. These awards expire on the earlier of (a) ten years 
following the grant date, (b) immediately if the employee is terminated for cause, (c) ninety 
days after termination of employment if the employee is terminated involuntarily other 
than for cause, (d) thirty days after termination of employment if the employee voluntarily 
terminates his or her employment, or (e) one year after termination of employment if the 
employee’s employment terminates due to death, disability, or retirement. 

Zebra’s time-vested restricted stock grants consist of restricted stock awards (RSA’s) and 
performance share awards (PSA’s). The following table shows the number of shares of 
time-vested restricted stock granted in 2012 and the vesting schedules of the restricted 
stock awards that were granted under the Plan to certain executive officers and other 
members of management. 

Vesting period 

At grant 

After three years of service 

Total 

RSA’s 

6,955 

162,126 

169,081 

PSA’s 

0 

72,470 

72,470 

Total

6,955

234,596

241,551

These RSA’s will vest at each vesting date if the employee remains employed by Zebra 
throughout the applicable time period, but will vest in whole or in part (as set forth in each 
Restricted Stock Agreement) before the end of the each vesting period in the event of 
death, disability, resignation for good reason, a change in control (as defined in the 2011 
Plan), or termination by Zebra other than for Cause, as defined in the Restricted Stock 
Agreement entered into by Zebra with each employee who was granted restricted stock. 
The restricted stock is forfeited in certain situations specified in the Restricted Stock 
Agreement, including, if the employee’s employment is terminated by Zebra for Cause 
or if the employee resigns for other than good reason. Zebra’s restricted stock awards 
are expensed over the vesting period of the related award, which is typically three to five 
years. However, some recent awards vested upon grant. Compensation cost is calculated 
as the market date fair value on grant date multiplied by the number of shares granted.

The 2006 Plan was superseded by the 2011 Plan. As of December 31, 2012, options 
and SARs for 1,830,544 shares were outstanding and exercisable under the 2006 Plan. 
These options and SARs expire on the earlier of (a) ten years following the grant date, or 
(b) immediately if the employee is terminated for cause, (c) ninety days after termination 
of employment if the employee is terminated involuntarily other than for cause, (d) thirty 
days after termination of employment if the employee voluntarily terminates his or 
her employment, or (e) one year after termination of employment if the employee’s 
employment terminates due to death, disability, or retirement. 

The 1997 Plan was superseded by the 2006 Plan. As of December 31, 2012, options for 
705,445 shares were outstanding and exercisable under the 1997 Plan. These options 
terms are the same as noted in the paragraph above in the 2006 Plan. 

The 2002 Director Plan was superseded by the 2006 Plan. As of December 31, 2012, 
options for 80,000 shares were outstanding and exercisable under the 2002 Director 
Plan. Unless otherwise provided in an option agreement, options granted under the 2002 
Director Plan become exercisable in five equal increments beginning on the date of the 
grant and continuing on each of the four anniversaries thereafter. All such options expire 
on the earlier of (a) ten years following the grant date, (b) the first anniversary of the 
termination date of the non-employee director’s directorship for any reason other than 
the termination of the non-employee director’s directorship by Zebra’s stockholders for 
cause, or resignation for cause, in each case as defined in the option agreement. 

In connection with Zebra’s acquisition of WhereNet, Zebra assumed existing unvested 
stock options exercisable for shares of WhereNet’s common stock and converted them 
into options exercisable for Zebra common stock. These converted options have exercise 
prices and vesting dates based on their previous terms and all of these options that are 
outstanding are fully vested. As of December 31, 2012, outstanding WhereNet options 
were exercisable into 12,988 shares of Zebra Class A Common Stock. 

On May 19, 2011 Zebra’s stockholders adopted the 2011 Employee Stock Purchase 
Plan (which replaced the 2001 Stock Purchase plan) under which employees who 
work a minimum of 20 hours per week may elect to withhold up to 10% of their cash 
compensation through regular payroll deductions to purchase shares of Class A Common 
Stock from Zebra over a period not to exceed 12 months at a purchase price per share 
which is equal to the lesser of: (1) 95% of the fair market value of the shares as of the date 
of the grant, or (2) 95% of the fair market value of the shares as of the date of purchase. 
Stock purchase plan expense for the year ended December 31, 2012 was $242,000. Stock 
purchase plan expense for the year ended December 31, 2011 was $321,000 and for the 
year ended December 31, 2010 was $315,000. 

For purposes of calculating the compensation cost, the fair value is estimated on the 
date of grant using a binomial model. Volatility is based on an average of the implied 
volatility in the open market and the annualized volatility of Zebra’s stock prices over our 
entire stock history. Stock option grants in the table below include both stock options, 
all of which were non-qualified, and stock appreciation rights (SAR) that will be settled 
in Zebra stock. The following table shows the weighted-average assumptions used for 
grants of SARs as well as the fair value of the grants based on those assumptions:

Expected dividend yield 
Forfeiture rate 
Volatility   

Risk free interest rate 

2012 

0% 
10.21% 
35.90% 

.94% 

2011 

0% 
11.50% 
35.33% 

2.01% 

2010

0%
9.78%
39.50%

2.26%

– Range of interest rates 

0.07%-1.95% 

0.01% - 3.18%  0.06% - 3.41%

Expected weighted-average life 

5.48 years 

5.42 years 

5.36 years

Fair value of SARs granted 

$5,533,000 

$5,495,000 

$6,527,000

Weighted-average grant date fair 
   value of options and SARs granted  
   (per underlying share) 

$12.84 

$14.29 

$10.64

The forfeiture rate is based on the historical annualized forfeiture rate, which is consistent 
with prior year rates. This rate includes only pre-vesting forfeitures. Volatility is based 
on an average of the implied volatility in the open market and the annualized volatility of 
Zebra’s stock prices over our entire stock history. The risk free interest rate used is the 
implied yield currently available from the U.S. Treasury zero-coupon yield curve over the 
contractual term of the options. The expected weighted-average life is based on historical 
exercise behavior, which combines the average life of the options that have already been 
exercised or cancelled with the exercise life of all unexercised options. The exercise life 
of unexercised options assumes that the option will be exercised at the midpoint of the 
vesting date and the full contractual term. These assumptions are consistent with the 
assumptions used in prior years. 

Stock option activity for the years ended December 31, 2012, 2011, and 2010, was as follows:

Options 

Outstanding at beginning of year 

Granted 

Exercised 

Forfeited 

Expired 

Outstanding at end of year 

Exercisable at end of year 

Intrinsic value of exercised options 

2012 

Weighted-Average 
Exercise Price 

$40.43 

0 

27.02 

36.36 

43.63 

$41.69 

$41.75 

Shares 

1,702,650 

0 

(148,802) 

(1,663) 

(20,341) 

1,531,844 

1,527,814 

$1,700,000 

2011 

Weighted-Average 
Exercise Price 

$ 37.35 

0 

26.63 

32.29 

40.76 

$40.43 

$40.84 

Shares 

2,340,959 

0 

(490,715) 

(63,714) 

(83,880) 

1,702,650 

1,589,096 

$6,400,000 

2010

Weighted-Average
Exercise Price

$35.98

0

23.43

35.87

35.08

$ 37.35

$37.50

Shares 

2,767,887 

0 

(273,564) 

(62,798) 

(90,566) 

2,340,959 

1,893,346 

$2,214,000 

There were no stock options granted in 2012, 2011 or 2010. 

The following table summarizes information about stock options outstanding at December 31, 2012. 

Aggregate intrinsic value 

Weighted-average remaining contractual term 

Outstanding 

Exercisable

$1,379,000 

$1,306,000

3.4 years 

3.4 years

F-20

F-21

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
SAR activity for the years ended December 31, 2012, 2011, and 2010, was as follows:

SARs 

Outstanding at beginning of year 

Granted 

Exercised 

Forfeited 

Expired 

Outstanding at end of year 

Exercisable at end of year 

Intrinsic value of exercised SARs 

2012 

Weighted-Average 
Exercise Price 

$28.91 

38.51 

23.83 

34.10 

41.57 

$31.66 

$26.52 

Shares 

1,287,724 

431,040 

(102,972) 

(75,978) 

(4,010) 

1,535,804 

514,787 

$1,500,000 

2011 

Weighted-Average 
Exercise Price 

$23.82 

41.14 

22.20 

25.15 

19.56 

$ 28.91 

$ 23.27 

Shares 

1,234,787 

387,847 

(95,672) 

(238,965) 

(273) 

1,287,724 

305,228 

$1,700,000 

2010

Weighted-Average
Exercise Price

$19.97

27.82

19.56

22.14

19.56

$23.82

$20.19

Shares 

684,058 

612,681 

(31,001) 

(30,678) 

(273) 

1,234,787 

149,318 

$353,000 

The terms of the SARs are established under the applicable Plan and the applicable SAR 
agreement. Once vested, a SAR entitles the holder to receive a payment equal to the 
difference between the per-share grant price of the SAR and the fair market value of a 
share of Zebra stock on the date the SAR is exercised, multiplied by the number of shares 
covered by the SAR. Exercised SARs will be settled in whole shares of Zebra stock, 
and any fraction of a share will be settled in cash. Vesting of SARs granted in 2012 is as 
follows: 20,155 SARs vested upon grant and 410,885 SARs vest annually in four equal 
amounts on each of the first four anniversaries of the grant date. Vesting of SARs granted 

in 2011 is as follows: 16,045 SARs vested after one year, 371,802 SARs vest annually in 
four equal amounts on each of the first four anniversaries of the grant date. All SARs 
expire 10 years after the grant date.

The following table summarizes information about SARs outstanding at December 31, 2012: 

Aggregate intrinsic value 

Outstanding 

Exercisable

$10,551,000 

$5,926,000

Weighted-average remaining contractual term 

7.7 years 

6.9 years

Restricted stock award activity, granted under the 2011 and 2006 Plans, for the years ended December 31, 2012, 2011 and 2010 was as follows:

Restricted Stock Awards 

Outstanding at beginning of year 

Granted 

Released 

Forfeited 

Outstanding at end of year 

2012 

Weighted-Average 
Grant Date Fair Value 

$28.20 

38.45 

21.39 

34.90 

$35.43 

Shares 

529,880 

169,081 

(235,580) 

(19,019) 

444,362 

2011 

Weighted-Average 
Grant Date Fair Value 

$25.51 

41.17 

30.08 

29.08 

$ 28.20 

Shares 

594,090 

152,636 

(197,472) 

(19,374) 

529,880 

Performance share award activity, granted under the 2011 and 2006 Plans, for the years ended December 31, 2012, 2011 and 2010 was as follows:

Performance Share Awards 

Outstanding at beginning of year 

Granted 

Released 

Forfeited 

Outstanding at end of year 

F-22

2012 

Weighted-Average 
Grant Date Fair Value 

$28.58 

38.68 

41.57 

23.06 

$35.55 

Shares 

306,261 

72,470 

(1,802) 

(111,100) 

265,829 

2011 

Weighted-Average 
Grant Date Fair Value 

$25.35 

41.47 

28.79 

0.0 

$ 28.58 

Shares 

250,596 

62,874 

(7,209) 

0 

306,261 

2010

Weighted-Average
Grant Date Fair Value

$24.43

27.85

29.11

26.19

$25.51

2010

Weighted-Average
Grant Date Fair Value

$21.68

27.82

0.0

0.0

Shares 

406,682 

225,985 

(22,325) 

(16,252) 

594,090 

Shares 

100,660 

149,936 

0 

0 

250,596 

$25.35

As of December 31, 2012, there was $18,534,000 of unearned compensation cost related 
to awards granted under Zebra’s equity-based compensation plans, which is expected to 
be recognized over a weighted-average period of 2.4 years. 

Deferred income taxes are not provided on undistributed earnings of foreign subsidiaries, 
aggregating approximately $256,000,000 at December 31, 2012 and $175,000,000 at 
December 31, 2011. 

The fair value of the purchase rights issued to Zebra employees under the stock 
purchase plan is estimated using the following weighted-average assumptions for 
purchase rights granted. Expected lives of three months to one year have been used 
along with these assumptions. 

Fair market value 

Option price   

Expected dividend yield 

Expected volatility 

Risk free interest rate 

2012 

$ 35.43 

$33.66 

0% 

21% 

0.07% 

2011 

$34.77 

$33.03 

0% 

33% 

0.07% 

2010

$27.95

$26.55

0%

25%

0.14%

Note 17 Deferred Compensation Plan
Zebra offers a deferred compensation plan that permits directors and executive 
management employees to defer portions of their compensation and to select a method 
of investing these funds. The salaries that have been deferred since the plan’s inception 
have been accrued and the only expense, other than salaries, related to this plan is the 
gain or loss from the changes to the deferred compensation liability, which is charged to 
compensation expense. To fund this plan, Zebra purchases mutual funds in the form of 
stock or bond funds. 

The following table shows the income, asset and liability amounts related to this plan  
(in thousands): 

                       As of December 31,
2011

2012 

Mutual funds included in other assets 

$3,553 

$3,199

Deferred compensation liability included 
   in other long-term liabilities 

$3,553 

$3,199 

Note 18 Income Taxes
The geographical sources of income before income taxes were as follows (in thousands):

United States 

Outside United States 

Total 

Year Ended December 31,
2011 

2012 

2010

$  60,388 

103,786 

$ 164,174 

$  78,593 

$  72,298

101,126 

77,309

$179,719 

$149,607

Zebra earns a significant amount of our operating income outside the U.S., which is 
deemed to be permanently reinvested in foreign jurisdictions. Zebra does not currently 
foresee a need to repatriate funds, however, should Zebra require more capital in the U.S. 
than is generated by our operations locally, Zebra could elect to repatriate funds held in 
foreign jurisdictions or raise capital in the U.S. through debt or equity issuances. These 
alternatives could result in higher effective tax rates or increased interest expense.

The provision for income taxes consists of the following (in thousands):

Current: 

Federal 

State   

Foreign   

Total current   

Deferred:   

Federal 

State   

Foreign   

Total deferred 

Total 

Year Ended December 31,
2011 

2012 

2010

$ 17,744 

$   7,250 

$25,795

1,324 

14,258 

33,326 

1,191 

28,175 

36,616 

8,656 

12,477 

375 

(80) 

8,951 

405 

(122) 

3,108

17,157

46,060

(3,591)

2,524

0

12,760 

(1,067)

$ 42,277 

$49,376 

$44,993

The provision for income taxes differs from the amount computed by applying the 
U.S. statutory Federal income tax rate of 35% to income before income taxes. The 
reconciliation of statutory and effective income taxes is presented below (in thousands):

Year Ended December 31,
2011 

2012 

2010

Provision computed at statutory rate 

$ 57,461 

$ 62,905 

State income tax, net of Federal tax benefit 

Asset impairment charge 

Tax-exempt interest income 

Acquisition related items 

Domestic manufacturing deduction 

Research and experimental credit  

Foreign rate differential 

Other 

1,353 

3,190 

(8,118) 

322 

(105) 

0 

(13,710) 

1,884 

1,432 

0 

(334) 

0 

(212) 

(508) 

(13,899) 

(8) 

$ 51,714

1,884

0

(554)

(315)

(70)

(713)

(8,134)

1,181

Provision for income taxes 

$42,277 

$ 49,376 

$ 44,993

In conjunction with the opening of Zebra’s Singapore distribution center and the 
establishment of Singapore as a regional headquarter location in 2009, Zebra negotiated 
a 10% income tax rate with the Singapore Economic Development Board. The negotiated 
rate is a reduction from the then current statutory rate of 17%. The 10% rate expires at 
the end of 2014 unless Zebra meets agreed commitments for employees and business 
expenditures in Singapore. If these requirements are met, the 10% rate extends through 
2018. This agreement reduced Zebra’s consolidated income taxes by $2,002,000 in 2012, 
$2,030,000 in 2011, and $1,247,000 in 2010.

F-23

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Deferred income taxes reflect the impact of temporary differences between the amounts 
of assets and liabilities for financial reporting purposes and such amounts as measured 
by tax laws. Based on management’s assessment, it is more likely than not that the 
deferred tax assets will be realized through future taxable earnings.

Tax effects of temporary differences that give rise to deferred tax assets and liabilities are 
as follows (in thousands):

Deferred tax assets: 

Deferred rent 

Accrued vacation 

Accrued bonus 

Deferred compensation 

Inventory items 

Allowance for doubtful accounts and other receivables 

Other accruals 

Equity based compensation expense 

Unrealized gain on securities 

Unrealized loss on other investments 

Net operating loss carry-forwards 

Valuation allowance 

Total deferred tax assets 

Deferred tax liabilities: 

Unrealized loss on other investments 

Depreciation and amortization 

Total deferred tax liabilities 

Net deferred tax assets 

     As of December 31, 

2011 

2010

$ 

508 

  2,480 

  2,747 

  1,497 

  6,967 

211 

  6,531 

  16,620 

438 

419 

$ 

623

  1,926

  4,342

  1,451

  7,072

355

  7,355

  16,124

288

0

  2,462 

  4,511

(267) 

(267)

  40,613 

  43,780

0 

 (24,527) 

 (24,527) 

$ 16,086 

(931)

  (17,052)

 (17,983)

$25,797 

On January 1, 2007, Zebra adopted ASC 740 (formerly FASB Interpretation (FIN) No. 48, 
Accounting for Uncertainty in Income Taxes – an interpretation of FASB Statement 
No. 109). According to ASC 740, Zebra identified, evaluated, and measured the amount 
of income tax benefits to be recognized for all of its income tax positions. During 
2008, Zebra recognized an increase of approximately $4,000,000 in the liability for 
unrecognized tax benefits related to an acquisition. During 2012 Zebra recognized an 
increase of $680,000 in one of its UK subsidiaries. 

Included in deferred tax assets are amounts related to federal and state net operating 
losses that resulted from our acquisition of WhereNet Corp. As of December 31, 2012, 
Zebra had approximately $2,518,000 of federal net operating loss carryforwards available 
to offset future taxable income which expire in 2022 through 2027. As of December 31, 
2011, Zebra also had approximately $27,391,000 of state net operating loss carryforwards 
which expire in 2013 through 2021. Zebra’s intention is to utilize these net operating loss 
carryforwards to offset future income tax expense. Under the United States Tax Reform Act 
of 1986, the amounts of benefits from net operating loss carryforwards may be impaired or 
limited in certain circumstances, including significant changes in ownership interests. 

F-24

Deferred tax asset valuation allowances included in the temporary differences above are 
as follows (in thousands): 

The components of other comprehensive income (loss) included in the Consolidated 
Statements of Comprehensive Income (Loss) are as follows (in thousands):

Valuation allowance 

Balance at the beginning of the year 

Additions  

Subtractions  

2012 

$267 

0 

0 

Year Ended December 31,
2011 

$267 

0 

0 

Balance at the end of the period 

$267 

$267 

2010

$    0

267

0

$267

Zebra’s deferred tax valuation allowance is the result of uncertainties regarding the future 
realization of recorded tax benefits on state income tax loss carry-forwards. The addition 
in 2010 is primarily related to state income tax law changes in 2011 for that year and tax 
years going forward. 

An audit of U.S. federal tax returns for years 2008 through 2010 was completed in 2012. 
The tax years 2008 through 2010 remain open to examination by multiple state taxing 
jurisdictions. Tax authorities in the United Kingdom have completed income tax audits 
for tax years through 2009. 

  Year Ended December 31,

2012 

2011 

2010

Changes in unrealized gains and (losses) on 
   hedging transactions:

  Gross 

Income tax (benefit) 

  Net 

$(9,936) 

(2,695) 

$    8,878 

2,669 

$ (7,241) 

$    6,209 

$ (1,522)

(573)

$    (949)

Changes in unrealized holding gains and  
   (losses) on investments classified 
   as available-for-sale:

  Gross 

$  1,337 

$     (597) 

$     (652)

Income tax (benefit) 

450 

(212) 

(246)

  Net 

$     887 

$     (385) 

$    (406)

Foreign currency translation adjustments 

$     242 

$     (688) 

$         67

Zebra’s continuing practice is to recognize interest and/or penalties related to income tax 
matters as part of income tax expense. For the years ended December 31, 2012, 2011 and 
2010, Zebra did not accrue any interest or penalties into income tax expense. 

Changes in unrealized gains (losses) on hedging transactions included in net income 
totaled $7,203,000 for the year ended December 31, 2012, $(5,109,000) for the year ended 
December 31, 2011, and $3,689,000 for the year ended December 31, 2010. 

Note 19 Other Comprehensive Income (Loss)
Stockholders’ equity contains certain items classified as other comprehensive income 
(loss), including:

•	  Foreign currency translation adjustments related to our non-U.S. subsidiary 

companies that have designated a functional currency other than the dollar. We 
are required to translate the subsidiary functional currency financial statements 
to dollars using a combination of historical, month-end, and average foreign 
exchange rates. This combination of rates creates the foreign currency translation 
adjustments component of other comprehensive income (loss).

•	 	Unrealized holding gains (losses) on foreign currency hedging activities relate to 
derivative instruments used to hedge the currency exchange rates for forecasted 
euro sales. These hedges are designated as cash flow hedges, and we have deferred 
income statement recognition of gains and losses until the hedged transaction 
occurs. See Note 11 for more details.

•	 	Unrealized gains (losses) on investments classified as available-for-sale are 
deferred from income statement recognition. See Note 4 for more details.

The components of accumulated other comprehensive income (loss) included in the 
Consolidated Balance Sheets are as follows (in thousands):

Unrealized gains and (losses) on hedging transactions: 

  Gross 

Income tax expense (benefit) 

  Net 

Unrealized gains and (losses) on investments  
   classified as available-for-sale:

  Gross 

Income tax expense (benefit) 

  Net 

As of December 31,

2012 

2011

 $  (2,581) 

(599) 

(1,982) 

 $  7,355

  2,096

  5,259

 540 

162 

378 

(797)

(288)

(509)

Foreign currency translation adjustments 

(8,721) 

  (8,963)

Total accumulated other comprehensive income (loss) 

 $ (10,325) 

 $ (4,213)

Note 20 Geographic Data
Information regarding Zebra’s operations by geographic area is contained in the 
following table. These amounts (in thousands) are reported in the geographic area of 
the destination of the final sale. We manage our business based on these regions rather 
than by individual countries. 

2012 
Net sales 
Long-lived assets 

2011 
Net sales 
Long-lived assets 

2010 
Net sales 
Long-lived assets 

North  Europe, Middle 
East & Africa 

America 

Latin
America 

Asia 

Total

$ 435,520 
90,363 

$ 322,970 
7,522 

$ 100,101 
538 

$137,577 
2,926 

$ 996,168
101,349

$ 409,208 
88,382 

$ 342,578 
5,965 

$  89,715 
362 

$141,987 
3,113 

$ 983,488
97,822

$ 394,865 
78,938 

$ 305,659 
6,566 

$  80,679 
332 

$113,156 
1,257 

$ 894,359
87,093

Net sales by country that are greater than 10% of total net sales are as follows  
(in thousands):

2012 

2011 

2010 

United 
States 

$539,504 

$504,283 

$482,891 

United 
Kingdom 

Singapore 

Other 

Total

$ 317,793 

$134,349 

$ 4,522 

$ 996,168

$ 339,027 

$136,757 

$ 3,421 

$ 983,488

$303,604 

$105,286 

$ 2,578 

$894,359

Net sales by major product category are as follows (in thousands):

  Hardware 

Supplies 

Service 
and 
Software 

Shipping
and
Handling 

Total

2012 

2011 

2010 

$730,489 

$743,308 

$676,738 

$ 212,499 

$  47,941 

$ 5,239 

$ 996,168

$ 187,457 

$  47,206 

$ 5,517 

$ 983,488

$ 167,633 

$  44,829 

$ 5,159 

$ 894,359

Note 21 Major Customers
Our net sales to significant customers as a percentage of total net sales were as follows: 

Customer A  

Customer B  

Customer C  

Year Ended December 31,
2011 

2010

20.7% 

10.5% 

8.9% 

19.8%

9.8%

8.0%

2012 

20.4% 

11.4% 

10.3% 

All three of the above customers are distributors and not end users. No other customer 
accounted for 10% or more of total net sales during these years.

F-25

 
 
 
 
      
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
	
	
	
Note 22 Quarterly Results of Operations (unaudited)

(Amounts in thousands, except per share data) 

2012 

Net Sales

  Net sales of  

Cost of Sales

  Cost of sales of  

   tangible products 

  Cost of sales services 

   and software 

Cost of sales 

Gross Profit 

Operating expenses:

  119,033 

  119,980 

  118,751 

  121,869

      4,959 

6,720 

6,362 

6,850

  123,992 

  126,700 

  125,113 

  128,719

  119,883 

  120,377 

  126,924 

  124,460

  Selling and marketing 

  32,114 

32,158 

32,321 

  Research and development 

  20,416 

  22,336 

  22,007 

  General and administrative 

  24,320 

  24,402 

  22,481 

  Amortization of 

   intangible assets 

  Acquisition costs 

  Exit and restructuring costs 

  Asset impairment charge 

770 

254 

0 

0 

  770 

  1,252 

  0 

  0 

Total operating expenses 

  77,874 

80,918 

Operating income 

  42,009 

  39,459 

Other income (loss)

Investment income 

  Foreign exchange loss 

  Other, net 

Total other income (loss) 

592 

(342) 

        (364) 

(114) 

826 

(80) 

(486) 

 (260) 

 1,670 

 566 

 0 

 9,114 

88,159 

38,765 

541 

(514) 

(294) 

 (267) 

  33,313

  22,605

  20,964

1,463

1,037

960

0

  80,342

44,118

526

(5)

(577)

(56)

Income from continuing 
   operations before income taxes   41,895 

39,719 

  38,498 

  44,062

Income taxes 

  11,731 

9,366 

11,917 

9,263

Income from continuing operations  30,164 

  30,353 

  26,581 

  34,799

Income from discontinued
   operations, net of tax 

0 

300 

516 

191

Net income 

$  30,164 

$  30,653 

$  27,097 

$  34,990

F-26

First 
Quarter 

Second 
Quarter 

Third 
Quarter 

Fourth
Quarter

2012 

First 
Quarter 

Second 
Quarter 

Third 
Quarter 

Fourth
Quarter

First 
Quarter 

Second 
Quarter 

Third 
Quarter 

Fourth
Quarter

2011 

First 
Quarter 

Second 
Quarter 

Third 
Quarter 

Fourth
Quarter

   tangible products 

$ 232,476 

$ 234,708 

$ 239,786 

$ 241,257

  Revenue from services 

   and software 

     11,399 

12,369 

12,251 

  11,922

$ 

0.58 

$ 

0.58 

$ 

0.52 

$ 

0.69

   tangible products 

$ 226,120 

$ 232,762 

$ 241,686 

$ 235,714

$ 

0.54 

$ 

0.60 

$ 

0.64 

$ 

0.63

  0.00 

0.01 

0.01 

  Revenue from services 

   and software 

     11,181 

12,779 

11,652 

  11,594

  0.57 

0.00 

0.20 

Total net sales 

  243,875 

  247,077 

  252,037 

  253,179

   Net Income 

$ 

0.58 

$ 

0.59 

$ 

0.53 

$ 

Total net sales 

  237,301 

  245,541 

  253,338 

  247,308

   Net Income 

$ 

1.11 

$ 

0.60 

$ 

0.84 

$ 

$ 

0.58 

$ 

0.58 

$ 

0.51 

$ 

0.68

$ 

0.54 

$ 

0.60 

$ 

0.64 

$ 

0.63

Basic earnings per share:

Income from  
   continuing operations 

Income from 
   discontinued operations 

Diluted earnings per share:

Income from  
   continuing operations 

Income from 
   discontinued operations 

   Net Income 

$ 

0.58 

$ 

0.59 

$ 

0.52 

$ 

  0.00 

0.01 

0.01 

Basic weighted average 
   shares outstanding 

  51,998 

51,771 

51,566 

  50,968 

Diluted weighted average and 
   equivalent shares outstanding     52,301 

  52,030 

51,809 

  51,262 

2011 

Net Sales

  Net sales of  

0.00

0.69

0.00

0.68

Cost of Sales

  Cost of sales of  

   tangible products 

  Cost of sales services 

   and software 

Cost of sales 

Gross Profit 

Operating expenses:

  110,781 

  117,732 

  122,529 

  118,792

      6,522 

6,111 

7,256 

6,996

  117,303 

  123,843 

  129,785 

  125,788

  119,998 

  121,698 

  123,553 

  121,520

  Selling and marketing 

  28,528 

  30,950 

31,942 

  36,377

  Research and development 

  21,681 

  22,487 

  22,584 

23,174

  General and administrative 

  22,706 

  20,688 

18,978 

  18,973

  Amortization of 

   intangible assets 

  Acquisition costs 

835 

0 

  Exit and restructuring costs 

1,886 

  836 

  0 

  66 

 843 

 188 

 138 

806

116

(49)

Total operating expenses 

  75,636 

75,027 

74,673 

  79,397

Operating income 

  44,362 

  46,671 

  48,880 

  42,123

Other income (loss)

Investment income 

  Foreign exchange loss 

  Other, net 

Total other income (loss) 

560 

(294) 

        (254) 

12 

656 

(833) 

(243) 

 (420) 

134 

(173) 

(859) 

 (898) 

594

(706)

(899)

(1,011)

Income from continuing 
   operations before income taxes   44,374 

Income taxes 

  14,246 

Income from continuing operations  30,128 

46,251 

13,082 

33,169 

47,982 

13,795 

34,187 

41,112

8,253

  32,859

Income (loss) from discontinued
   operations, net of tax 

  31,506 

(205) 

10,814 

2,185

Net income 

$  61,634 

$  32,964 

$  45,001 

$  35,044

Basic earnings per share:

Income from  
   continuing operations 

Income from 
   discontinued operations 

Diluted earnings per share:

Income from  
   continuing operations 

Income from 
   discontinued operations 

0.04

0.67

0.04

0.67

   Net Income 

$ 

1.10 

$ 

0.60 

$ 

0.84 

$ 

  0.56 

0.00 

0.20 

Basic weighted average 
   shares outstanding 

  55,353 

  54,546 

  55,339 

  52,108 

Diluted weighted average and 
   equivalent shares outstanding     55,774 

  54,958 

  53,628 

  52,354 

F-27

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 
  
   
 
 
  
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 
  
   
 
 
  
   
 
 
  
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
Note 23 Discontinued Operations
Sale of Navis, LLC – On March 18, 2011, we sold our Navis marine terminal solutions 
business and the related WhereNet marine terminal solutions product line of our Zebra 
Enterprise Solutions (“ZES”) business segment for approximately $188,588,000 in cash 
to Cargotec Corporation. As of December 31, 2011, Zebra had a short term receivable 
from the buyer in the amount of $27,580,000 which represented funds held in escrow, 
of which, we received $13,790,000 in the first quarter of 2012 and the remaining 
$13,790,000 in the third quarter of 2012.

Sale of proveo AG – On August 3, 2011, we entered into a Share Purchase Agreement 
with F Two NV (a Belgium company) to sell all of our interest in Zebra Enterprise 
Solutions GmbH (formerly proveo AG) business. The loss recorded upon divestiture was 
$1,248,000. As part of the sale, Zebra agreed with the buyer to provide a revolving loan 
of up to €1,000,000 which was due on August 3, 2012 and bore interest at 6.5%. Zebra 
realized tax benefits in the amount of $13,308,000 with the divestiture of proveo AG. 
These tax benefits are primarily related to the difference in book basis versus tax basis. 
On June 29, 2012 F Two NV (a Belgium company) sold the business and assigned the 
revolving loan to OBQ SA (a Luxembourg company) with Zebra’s consent. The revolving 
loan commitment was reduced to a lesser amount of up to €526,058. The due date for 
borrowings under the agreement was extended from August 3, 2012 to December 31, 
2012. The interest rate remains unchanged at 6.5%. In 2012, Zebra realized a gain of 
$930,000 related to payments received under the loan agreement. The balance of the 
loan outstanding at December 31, 2012 was €376,058.

Beginning in the first quarter of 2011, Zebra reported the results of these businesses as 
discontinued operations. The amounts presented below for discontinued operations 
include Navis and proveo assets and liabilities, and the operating results of these 
businesses for the years ended December 31, 2012, 2011 and 2010. With the Navis sale, 
Zebra consolidated the remaining ZES location solutions operations. 

Summary results for discontinued operations in our consolidated statement of earnings 
are as follows (in thousands):

Net sales   

Year Ended December 31,
2011 

2010

$ 13,945 

$62,489

2012 

$       0 

Loss from discontinued operations 

$  (141) 

$(13,971) 

$ (4,673)

Income tax benefit 

Gain on sale of discontinued operations 

Income tax expense on sale 

218 

930 

0 

1,299 

68,745 

(11,773) 

1,837

0

0

Income (loss) from discontinued operations 

$1,007 

$ 44,300 

$  (2,836)

The components of cash flows of discontinued operations in our consolidated statement 
of cash flows are as follows (in thousands):

The following table (in thousands) summarizes the estimated fair values of the assets 
acquired and the liabilities assumed at the date of acquisition: 

Cash flows from discontinued operations: 

Net cash (used) by 
   operating activities 

Net cash provided by (used in) 
   investing activities 

Net cash provided by (used in) 
   financing activities 

Effect of exchange rate changes on cash 

Net decrease in cash and 
   cash equivalents 

Cash and cash equivalents at 
   beginning of period 

Year Ended December 31,
2011 

2012 

2010

$          0 

$  (1,301) 

$   (2,164)

0 

0 

0 

0 

0 

0 

0 

0 

0

0

1,771

(1,301) 

(393)

1,301 

1,694

Cash and cash equivalents at end of period 

$           0 

$           0  

$   1,301

Note 24 Business Combinations
LaserBand LLC. On July 13, 2012, Zebra acquired all of the outstanding membership 
interests in LaserBand LLC (a Missouri limited liability company) for a cash purchase 
price of $59,874,000, included in this amount is cash acquired of $1,431,000. As part of 
the acquisition closing, an escrow balance of approximately $8,700,000 was established 
against the total purchase price. 

LaserBand LLC is based in St. Louis, Missouri, and is a leader in patient identification 
wristbands and related products. LaserBand strengthens Zebra’s product and patent 
portfolio and enables Zebra to offer a wider array of products to hospitals, other 
healthcare organizations and other wristband customers. The consolidated financial 
statements include the operating results of LaserBand from the date of acquisition. 
Pro forma results have not been presented because the effect of the acquisition is not 
material to the company’s financial results. 

Current assets 

Property and equipment 

Other assets 

Goodwill 

Other intangibles 

  Total assets acquired 

Current liabilities 

  Net assets acquired 

As of 

July 13, 2012

$ 

7,017

46

17

  24,353

  29,560

$  60,993

1,119

$  59,874

On a preliminary basis pending the receipt of final valuations, the purchase price was 
allocated to identifiable tangible and intangible assets acquired and liabilities assumed 
based on their estimated fair values resulting in goodwill of $24,353,000. The intangible 
assets of $29,560,000 consist of the following (in thousands):

Current technology 

Patents and patent rights 

Customer relationships 

Acquired other intangibles 

Amount 

Useful life

$  6,260 

  4,580 

5 years

7 years

  18,720 

 5 to 9 years

$ 29,560

The goodwill is deductible for tax purposes. 

StepOne Systems. On December 21, 2012, Zebra acquired StepOne Systems for a cash 
purchase price of $1,543,000, included in this amount is cash acquired of $110,000. 
The cash purchase price is subject to certain working capital conditions. As part of 
the closing, an escrow balance of $320,000 was established against the total purchase 
price. StepOne is a specialty software company focused on solving business retailer’s 
challenges through mobile technology. StepOne is located in Pittsburgh, Pennsylvania. 

StepOne has been able to increase sales via customer facing technologies, reduced 
out-of-stock, labor cost reduction, increased inventory/shipping accuracy and reduction 
in manual errors. Retail is an important part of our strategy to further penetrate existing 
markets. Retail organizations worldwide are increasingly embracing technology to 
improve the customer experience, build brand loyalty and enhance operational efficiency 
in the front and back of the store. This investment gives Zebra’s a more comprehensive 
solution in mobile POS and makes Zebra more competitive in this market space.

ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES
Schedule II
Valuation and Qualifying Accounts
(Amounts in thousands)

Description 

Balance at   Charged to 
Beginning  Costs and  Deductions/ 
(Recoveries) 
Expenses 

of Period 

  Balance at
End of
 Period

Valuation account for accounts receivable: 

  Year ended December 31, 2012 

  Year ended December 31, 2011 

  Year ended December 31, 2010 

Valuation accounts for inventories: 

  Year ended December 31, 2012 

  Year ended December 31, 2011 

  Year ended December 31, 2010 

$  1,560 

$  1,459 

$  1,406 

$ 14,710 

$  9,837 

$  9,054 

$ 

0 

$  343 

$  315 

$ 6,758 

$ 8,762 

$ 5,470 

$  891 

$  669

$  242 

$  1,560

$  262 

$  1,459

$  7,813 

$ 13,655

$ 3,889 

$ 14,710

$ 4,687 

$  9,837

See accompanying report of independent registered public accounting firm.

F-28

F-29

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
120

100

80

60

40

12/07

12/08

12/09

12/10

12/11

12/12

C O M P A R I S O N   O F   5   Y E A R   C U M U L AT I V E   T O T A L   R E T U R N *   

Among Zebra Technologies Corporation, the NASDAQ Composite Index,  

the RDG Tec hnology Composite Index, and Peer Group Index

Zebra Technologies Corporation

RDG Technology Composite

NASDAQ Composite

Peer Group Index

Board of Directors

Executive Officers

Stockholder Information

Stock Performance Graph

This graph compares the cumulative annual change since December 31, 2007, 
of the total stockholder return of Zebra Technologies Corporation Class 
A Common Stock with the cumulative return on the following published 
indices: (i) the RDG Technology Composite1; and (ii) the NASDAQ Composite 
Market Index, during the same period. The comparison assumes that $100 
was invested in each of the Company’s Class A Common Stock, the stocks 
comprising the RDG Technology Composite and the stocks comprising the 
NASDAQ Composite Market Index on December 31, 2007. The comparison 
assumes that all dividends were reinvested at the end of the month in which 
they were paid. 

120

100

80

60

40

20

0

12/07

12/08

12/09

12/10

12/11

12/12

12/07 

12/08 

12/09 

12/10 

12/11 

12/12

Zebra Technologies 
  Corporation 

NASDAQ Composite 
  Market Index 

RDG Technology 
  Composite 

Peer Group Index 

$100.00 

$58.39 

$81.70 

$109.48 

$103.11 

$113.29 

100.00 

59.03 

82.25 

97.32 

98.63 

110.78

100.00 

100.00 

56.89 

46.44 

91.53 

71.03 

103.10 

103.14 

69.15 

42.07 

117.75

42.08

*$100 invested on 12/31/07 in stock or index, including reinvestment of dividends. 
Fiscal year ending December 31.

1.   Research Data Group, Inc. publishes the RDG Technology Composite.

The RDG Technology Composite is comprised of: Acorn Energy Inc., Astro-Med Inc., AU Optronics 
Corp., Electronics For Imaging Inc., Hauppauge Digital Inc., Identive Group Inc., Immersion Corp., 
Intermec Inc., Interphase Corp., Key-Tronic Corp., MAD Catz Interactive Inc., Mercury Computer 
Systems Inc., Radcom Limited, Socket Mobile Inc., Synaptics Inc., Top Image Systems Limited, 
Transact Technologies Inc., Universal Display Corp., Video Display Corp. 

Board of Directors Michael A. Smith, Chairman (1, 2, 3)Chairman and Chief Executive OfficerFireVision, LLC Anders GustafssonChief Executive OfficerZebra Technologies Corporation Gerhard ClessExecutive Vice PresidentZebra Technologies Corporation Richard L. Keyser (2)Chairman EmeritusW. W. Grainger, Inc. Andrew K. Ludwick (1)Private Investor Ross W. Manire (1, 3)Chairman and Chief Executive OfficerExteNet Systems, Inc. Dr. Robert J. Potter (2)President and Chief Executive OfficerR.J. Potter Company (1)   Member of Audit Committee(2)   Member of Compensation Committee(3)   Member of Nominating CommitteeExecutive Officers Anders GustafssonChief Executive Officer Gerhard ClessExecutive Vice PresidentMichael ChoSenior Vice President,  Corporate Development Hugh K. GagnierSenior Vice President, Operations Philip GerskovichSenior Vice President,  New Growth Platforms Jim L. KaputSenior Vice President, General Counsel  and Corporate Secretary Todd R. NaughtonVice President, Finance Michael C. SmileyChief Financial Officer Michael H. TerzichSenior Vice President, Global Sales and MarketingStockholder Information Corporate HeadquartersZebra Technologies Corporation475 Half Day Road, Suite 500Lincolnshire, Illinois  60069 U. S. A.Phone: +1 847 634 6700Fax +1 847 913 8766 Annual MeetingZebra’s Annual Meeting of Stockholders  will be held on May 16, 2013  at 10:30 A.M. (Central Time), at Zebra’s headquarters, 475 Half Day Road, Lincolnshire, Illinois 60069 Independent AuditorsErnst & Young LLPChicago, Illinois Transfer Agent and RegistrarComputershare Trust Co., N.A.P.O. Box 43069Providence, RI 02940-3069 Overnight Delivery250 Royall St.Canton, MA 02021 Zebra Toll Free: 877 870-2368 TDD for hearing impaired: 800 231-5469Foreign Shareowners: 201 680-6578TDD for Foreign Shareowners:  201 680-6610Web Site address:Shareowner accounts: www.computershare.com/shareowner/equityaccessGeneral transfer agent: www.computershare.com E-mail contact: shrrelations@bnymellon.com Investor RelationsPlease contact Zebra’s Corporate Headquarters for corporate or product information. Or, visit our Web site at www.zebra.com. Form 10-KThe Zebra Technologies Corporation Form 10-K Report filed with the Securities and Exchange Commission is incorporated in this annual report.  The Code of Ethics for Senior Financial Officers is posted on Zebra’s web site.  Please contact the Investor Relations Department at the Corporate Headquarters for addition copies of the Form 10-K,  or visit our web site to view an online version of the Form 10-K or the Code of Ethics for Senior Financial Officers. Web SiteInvestors are invited to learn more about Zebra Technologies Corporation by accessing the company’s Web site at www.zebra.com.  Equal Employment Opportunities/Affirmative ActionIt is the policy of Zebra Technologies Corporation to provide equal opportunities and affirmative action in all areas of its employment practices without regard to race, religion, national origin, sex, age, ancestry, citizenship, disability, veteran status, marital status, sexual orientation or any other reason prohibited by law.070809101112120100806040200 
 
 
www.zebra .com

Corporate Headquarters

Asia Pacific Headquarters

 475 Half Day Road, Suite 500

  71 Robinson Road

  Lincolnshire, IL 60069 USA

  #05-02/03

+ 1 847 634 6700

North America Headquarters

  333 Corporate Woods Parkway

  Singapore 068895

  Singapore        

+ 65 6858 0722

  Vernon Hills, IL 60061-3109 USA

Europe, Middle East and Africa Headquarters

+ 1 847 634 6700

  Dukes Meadow, Millboard Road

  Bourne End

  Buckinghamshire SL8 5XF

 Latin America Headquarters

  UK                             

  9850 NW 41st St., Suite 110

+44 (0)1628 556000

  Doral, FL 33178 USA

+ 1 305 558 8470