Quarterlytics / Technology / Communication Equipment / Zebra

Zebra

zbra · NASDAQ Technology
Claim this profile
Ticker zbra
Exchange NASDAQ
Sector Technology
Industry Communication Equipment
Employees 5001-10,000
← All annual reports
FY2013 Annual Report · Zebra
Sign in to download
Loading PDF…
    2 0 1 3       A N N U A L   R E P O R T

CHANGING THE GAMET O   O U R   S H A R E H O L D E R S

<

I am proud to report that Zebra’s sales surpassed  

$1 billion for the first time in the company’s history.

For 2013, sales increased 4 percent,  as business conditions improved in the second half of the year. For the year, sales increased in three out of our four geographic regions. Several product lines contributed to our growth, most notably supplies, which increased 15 percent. Stronger relationships with strategic customers, together with our enhanced ability to deliver more hardware, software and service solutions were also important elements to our success.  Earnings from continuing operations increased 12 percent to a record $2.63 per share, and we generated a strong $175 million in free cash flow. During the year, we returned $63 million to our stockholders with the repurchase  of 1.4 million shares of Zebra stock. We also invested $95 million in the acquisition of Hart Systems, which has further positioned Zebra to benefit from significant technology  trends including the Internet of Things, Big Data, and Cloud Computing.  At year-end, we maintained a solid financial condition, with $416 million in cash and investments and no debt. Anders Gustafsson Chief Executive OfficerON THE COVER: The acquisition of  Hart Systems plus the launches of our  Zatar platform and  MotionWorks™  Sports Solution were  just a few of the  exciting game-changing  developments for  Zebra in 2013.with barcoding, RFID, and other technology solutions. Our achievements are extending our leadership in a fundamentally attractive industry. Our core business continues to hold multiple avenues for growth with high returns – among them further geographic expansion and deeper penetration of targeted industries. We are optimistic about increasing recurring revenues from services and supplies to complement our leading industry position in thermal printers. Longer term, Zebra is well positioned to deliver a broader suite of solutions that address vital customer needs in a rapidly changing  business environment. Our high-value portfolio now includes more software content for improving asset visibility and customer  engagement. Our Location Solutions are capturing greater attention  as customers recognize the benefits of managing things in motion. Together with our partners, we are working to create a more connected world. We are confident in our ability to expand our business further across multiple dimensions to enhance shareholder value. With a steadfast focus on strategies to serve more customers in targeted industries and extend the range of innovative products and solutions we offer, we will continue to strive to improve our industry position, optimize costs, and deliver better customer service. At the same time, we will invest our resources in those activities that will deliver the highest returns for the long-term benefit of  our shareholders. I want to thank our 2,500 employees for their dedication to reach this milestone, and you, our shareholders, for your continued support.Anders Gustafsson Chief Executive OfficerIn 2013, more companies looked to Zebra as a strategic partner to help  them gain greater visibility into their extended value chains. Our record results underscore the global strength of the Zebra brand and the value of our enabling technologies. They also highlight the great resiliency of our business across our products, customers, geographies, and industries. Product innovation continued at a brisk pace to position us for further growth. In 2013, we introduced 17 printer-related products, including RFID printers to support further adoption of RFID technology and high-performance card printers for personal identification applications. We also continued to incorporate more software and connectivity tools  to make our products easier to integrate, manage, and maintain. These innovations, which further set our products and solutions apart from competing products, include the Link-OS™ environment, an open platform that pairs an operating system for smart Zebra devices with powerful software apps. We leveraged our competitive advantages to move beyond printers, as demonstrated by the launch of our MotionWorks™ Sports Solution. Based on proprietary active RFID technology, our MotionWorks Sports Solution gives organizations the ability to track players on the field in real time to  gain insight with objective performance data. It serves as the engine for accurate visualization to improve athlete and team success. We piloted this innovative solution at two professional football stadiums during games in the 2013 season. It is an exciting platform for growth as we develop further opportunities in the sports and leisure industries. We also introduced Zatar, the world’s first Internet of Things Platform for enterprise applications. With Zatar, our customers now have an easy way  to remotely manage any internet-connected device anywhere in the world.  It is yet another example of how Zebra is bringing more innovation to yield deeper insights on the identity, location, condition and movement of valued assets throughout the enterprise and across the extended supply chain. The future for Zebra is bright. The need for greater visibility into extended value chains creates significant opportunities for us. Zebra is well positioned for further success as we sit at the nexus of the digital and physical worlds Financial Summary  (In thousands, except per-share data and percentages)

O P E R A T I N G   R E S U L T S  

2013

% Change

2012

% Change

2011

Net sales 
Gross profit   
Operating income 

Income from continuing operations
Net income   
Diluted earnings per share: 

$ 1,038,159
503,610
160,264

134,225
134,358

Income from continuing operations
Income (loss) from discontinued operations

  Net income

2.63
0.00
2.63

Diluted weighted average shares outstanding 

51,063

4.2%
2.4
(2.5)

10.1
9.3

11.9

        •

11.0

C A P I T A L I Z A T I O N

 Cash and cash equivalents,  
restricted cash, investments  
and marketable securities 
(current and long-term)  
Working capital 
Total assets   
Stockholders’ equity   

2013

$ 415,795
635,049
1,119,812
958,658

1.3%
1.0
(9.7)

(6.5)
(29.6)

(2.1)
•
(26.4)

$ 996,168
491,644
164,351

121,897
122,904

2.35
0.02
2.37

51,843

December 31,

2012

$ 394,075
615,649
967,748
857,002

$ 983,488
486,769
182,036

130,343
174,643

2.40
0.82
3.22

54,191

2011

$ 326,695
475,899
899,006
776,925

net sales (In thousands)

operating income (In thousands)

earnings per share* (In dollars)

$1,040,000

1,020,000

1,000,000

980,000

960,000

940,000 

920,000 

900,000

$200,000

150,000

100,000

50,000

0

$3.00

2.40

1.80

1.20

0.60

0 

*  diluted, from 

continuing 

operations

111213111213111213 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Zebra Technologies Corporation  2013 Annual Report

UNITED STATES
SECURITIES 
AND EXCHANGE  
COMMISSION

Washington, D. C. 20549

FORM 10-K

FOR ANNUAL AND TRANSITION 
REPORTS PURSUANT TO SECTIONS 
13 OR 15(d) OF THE SECURITIES 
EXCHANGE ACT OF 1934

X

ANNUAL REPORT PURSUANT TO 
SECTION 13 OR 15(d) OF THE 
SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended  
December 31, 2013

OR

TRANSITION REPORT PURSUANT 
TO SECTION 13 OR 15(d) OF THE 
SECURITIES EXCHANGE ACT OF 1934

For the transition period  
from                to                                      

Commission File Number 000-19406

Zebra Technologies Corporation  
(Exact name of registrant  
as specified in its charter)

Delaware 
(State or other 
jurisdiction of 
incorporation 
or organization)  

36-2675536
(I.R.S. Employer 
Identification No.)

475 Half Day Road, Suite 500,  
Lincolnshire, IL  60069 
(Address of principal        (Zip Code) 
executive offices)

Registrant’s telephone number, including  
area code: (847) 634-6700

Securities registered pursuant to Section 12(b) 
of the Act: 

Name of Exchange  
Title of Each Class 
on which Registered
 Class A Common Stock,  The NASDAQ Stock  
 par value $.01 per share  Market, LLC

Securities registered pursuant to Section 12(g) 
of the Act: None

Indicate by check mark if the registrant is a well-
known seasoned issuer (as defined in Rule 405 of 
the Securities Act).  Yes __X    No __ 

Indicate by check mark if the registrant is not 
required to file reports pursuant to Section 13 or 
Section 15(d) of the Securities Act. Yes __   No __X   

Indicate by check mark whether the registrant (1) 
has filed all reports required to be filed by Section 
13 or 15(d) of the Securities Exchange Act of 1934 
during the preceding 12 months (or for such shorter 
period that the registrant was required to file such 
reports) and (2) has been subject to such filing 
requirements for the past 90 days.  Yes __X      No __

Indicate by check mark whether the registrant 
has submitted electronically and posted on its 
corporate Web site, if any, every Interactive Data 
File required to be submitted and posted pursuant 
to Rule 405 of Regulation S-T (§232.405 of this 
chapter) during the preceding 12 months (or for 
such shorter period that the registrant was required 
to submit and post such files).  Yes __X      No __

Indicate by check mark if disclosure of delinquent 
filers pursuant to Item 405 of Regulation S-K is not 
contained herein, and will not be contained, to the 
best of the registrant’s knowledge, in definitive 
proxy or information statements incorporated 
by reference in Part III of this Form 10-K or any 
amendment to this Form 10-K.  [ X ]

Indicate by check mark whether the registrant  
is a large accelerated filer, an accelerated filer, 
a non-accelerated filer or a smaller reporting 
company. See definitions of “accelerated filer,” 
“large accelerated filer ” and “smaller reporting 
company” in Rule 12b-2 of the Securities Act. 
(Check one):  Large accelerated filer __X     
Accelerated filer __   Non-accelerated filer __   
(Do not check if a smaller reporting company) 
Smaller reporting company __

Indicate by check mark whether the registrant  
is a shell company (as defined in Rule 12b-2 of  
the Securities Act).  Yes __   No __X

As of June 29, 2013, the aggregate market value of 
each of the registrant’s Class A Common held by 
non-affiliates was approximately $2,102,525,626. 
The closing price of the Class A Common Stock on 
June 28, 2013, as reported on the Nasdaq Stock 
Market, was $43.44 per share. 

As of February 7, 2014, 50,369,005 shares of 
Class A Common Stock, par value $.01 per share, 
were outstanding.

Documents Incorporated by Reference
Certain sections of the registrant’s Notice of 
Annual Meeting of Stockholders and Proxy 
Statement for its Annual Meeting of Stockholders 
to be held on May 15, 2014, are incorporated by 
reference into Part III of this report. 

 
 
 
 ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

PART I

INDEX

PAGE

References in this document to “Zebra,” “we,” “us,” or “our” refer to Zebra Technologies 
Corporation and its subsidiaries, unless the context specifically indicates otherwise.

PART I

Item 1.  Business  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Item 1A.  Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Item 1B.  Unresolved Staff Comments  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Item 2.  Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Item 3. 

Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Item 4.  Mine Safety Disclosures   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

PART II

Item 5. 

 Market for Registrant’s Common Equity, Related Stockholder Matters  
and Issuer Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Item 6.  Selected Financial Data   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Item 7. 

  Management’s Discussion and Analysis of Financial Condition and  
Results of Operations  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Item 7A.  Quantitative and Qualitative Disclosures About Market Risk  . . . . . . . . . . . . . . . 23

Item 8. 

Financial Statements and Supplementary Data  . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Item 9. 

 Changes in and Disagreements with Accountants on Accounting and  
Financial Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Item 9A.  Controls and Procedures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Item 9B.  Other Information  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

PART III

Item 10.  Directors, Executive Officers and Corporate Governance   . . . . . . . . . . . . . . . . . 26

Safe Harbor
Forward-looking statements contained in this filing are subject to the safe harbor created 
by the Private Securities Litigation Reform Act of 1995 and are highly dependent upon 
a variety of important factors which could cause actual results to differ materially 
from those expressed or implied in such forward-looking statements. When used in 
this document and documents referenced, the words “anticipate,” “believe,” “intend,” 
“estimate,” “will” and “expect” and similar expressions as they relate to Zebra or its 
management are intended to identify such forward-looking statements, but are not 
the exclusive means of identifying these statements. The forward-looking statements 
include, but are not limited to, Zebra’s financial outlook for the first quarter and full year 
of 2014. These forward-looking statements are based on current expectations, forecasts 
and assumptions and are subject to the risks and uncertainties inherent in Zebra’s 
industry, market conditions, general domestic and international economic conditions, 
and other factors. These factors include: 

•  Market acceptance of Zebra’s printer and software products and competitors’ 

product offerings and the potential effects of technological changes, 

•  The effect of global market conditions, including North America, Latin America, Asia 
Pacific, Europe, Middle East and Africa and other regions in which we do business, 

•  Our ability to control manufacturing and operating costs, 
•  Risks related to the manufacturing of Zebra’s products in foreign countries as well 
as business operations in foreign countries including the risk of depending on key 
suppliers who are also in foreign countries, 

•  Zebra’s ability to purchase sufficient materials, parts and components to meet 

customer demand, particularly in light of global economic conditions, 

•  The availability of credit and the volatility of capital markets, which may affect our 

suppliers and customers,

Item 11.  Executive Compensation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

•  Success of integrating acquisitions, including the Hart Systems business we 

Item 12. 

 Security Ownership of Certain Beneficial Owners and  
Management and Related Stockholder Matters  . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Item 13.  Certain Relationships and Related Transactions,  

and Director Independence  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Item 14.  Principal Accounting Fees and Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26  

PART IV

acquired in December 2013,

•  Interest rate and financial market conditions because of our large investment portfolio, 
•  The impact of the percentage of cash and cash equivalents held outside the  

United States, 

•  The effect of natural disasters on our business,
•  The impact of changes in foreign and domestic governmental policies, laws or 

regulations,

•  Foreign exchange rates due to the large percentage of our international sales and 

Item 15.  Exhibits, Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

operations, 

SIGNATURES

•  The outcome of litigation in which Zebra is involved, particularly litigation or claims 

related to infringement of third-party intellectual property rights and,

Signatures  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

•  The outcome of any future tax matters.

CONSOLIDATED FINANCIAL STATEMENTS AND SCHEDULE

Index to Consolidated Financial Statements and Schedule  . . . . . . . . . . . . . . . . . . . . . . . . F-1

We encourage readers of this report to review Item 1A, “Risk Factors,” in this report for 
further discussion of issues that could affect Zebra’s future results. Zebra undertakes 
no obligation, other than as may be required by law, to publicly update or revise any 
forward-looking statements, whether as a result of new information, future events, 
changed circumstances or any other reason after the date of this report. 

2

 
 
Item 1.  Business

The Company
Zebra is a global leader respected for innovation and reliability which offers products and 
solutions that enable organizations to gain greater insight into their operations. Improved 
visibility allows our customers to create value by managing their assets, transactions and 
people better.

Zebra’s extensive portfolio of marking, tracking and printing technologies, which include 
barcode, RFID and sensoring, captures physical events in digital form to give operational 
events a virtual voice. This capture enables organizations to know in real-time the location, 
condition, timing and accuracy of events occurring throughout their value chain. Once the 
events are seen, organizations can create new value from what is already there. 

We design, manufacture and sell specialty printing devices that print variable information 
on demand at the point of issuance. These devices are used worldwide by manufacturers, 
service and retail organizations and governments for automatic identification, data 
collection and personal identification in applications that improve productivity, deliver 
better customer service and provide more effective security. Our product range consists 
of direct thermal and thermal transfer label and receipt printers, passive radio frequency 
identification (RFID) printer/encoders and dye sublimation card printers. We also sell a 
comprehensive range of specialty supplies consisting of self-adhesive labels, thermal 
transfer ribbons, thermal printheads, batteries and other accessories, including software 
for label design, application development and printer network management.

Zebra also designs and sells solutions incorporating active RFID and ultra wideband 
radio (UWB) technologies. These solutions help businesses locate and or track assets 
and people in real time. They use battery-powered wireless tags, fixed-position 
antennae, transponder modules and application software. We also provide consulting 
services, maintenance contracts and software licenses related to these solutions. 

In July of 2012, Zebra acquired LaserBand LLC (a Missouri limited liability company). 
LaserBand is a leader in patient identification wristbands and related products. LaserBand 
strengthens Zebra’s product and patent portfolio and enables Zebra to offer a wider array 
of products to hospitals, other healthcare organizations and other customers that use 
wristbands in their operations. 

In December of 2012, Zebra acquired StepOne Systems. StepOne is a mobility software 
company that empowers store associates by giving them access to product details as 
well as store and company inventories to better serve their customers. StepOne’s retail 
application platform is incorporated into Zebra’s fully integrated mobile point-of-sale (POS) 
offering, which retail customers use to create a more personal customer engagement and 
improve the overall shopping experience.

In December 2013, Zebra acquired Hart Systems, a leading provider of self-directed 
physical inventory management solutions to the retail industry. Hart has distinguished 
itself in the market by offering retailers high ROI, self-managed inventory solutions. This 
acquisition enables us to expand our presence in the retail market segment by offering 
additional inventory management services as part of Zebra’s dedicated retail solutions. It 
adds software as a service (SaaS) to Zebra’s product portfolio.

Discontinued Operations 
Sale of Navis, LLC – On March 18, 2011, we sold our Navis marine terminal solutions 
business and the related WhereNet marine terminal solutions product line of our ZES 
business to Cargotec Corporation. 

Sale of proveo AG – On August 3, 2011, we entered into a Share Purchase Agreement with 
F Two NV (a Belgium company) and sold all of our interest in Zebra Enterprise Solutions 
GmbH (formerly proveo AG) business.

Beginning in the first quarter of 2011, Zebra reported the results of these businesses 
as discontinued operations. The amounts presented in Zebra’s financial statements 
for discontinued operations include Navis and proveo assets and liabilities, and the 
operating results of these businesses for 2012, 2011 and 2010. With the sale of Navis, we 
integrated the remaining ZES business into our location solutions operations. 

Continuing Operations 
Zebra’s continuing operations include our printers, supplies and services businesses and 
our location solutions operations. 

Zebra’s printer operations
We design our printer products to produce high-quality labels, wristbands, tickets, 
receipts, and plastic cards on demand. The exceptional diversity of applications using 
our printer products for barcoding and personal identification includes routing and 
tracking, patient safety, transaction processing, and identification and authentication. 
These applications require high levels of data accuracy, where speed, reliability and 
durability are critical. They also include specialty printing for receipts and tickets for 
improved customer service and productivity gains. Plastic cards are used for secure, 
reliable personal identification (state identification cards and drivers licenses), access 
control and financial cards (credit, debit and ATM cards) by financial institutions. 

Applications for our printing solutions span most industries and geographies. They 
include inventory control, small package delivery, baggage handling, automated 
warehousing, just-in-time (JIT) manufacturing, employee time and attendance records, 
file management systems, patient barcode wrist banding, medical specimen labeling, 
shop floor control, in-store product labeling, employee ID cards, driver’s licenses, and 
access control systems. 

We believe competitive forces on businesses worldwide drive them to strengthen 
security, reduce costs, more effectively manage assets, improve quality, deliver 
better customer service, and increase productivity which support the adoption of the 
printing and automatic identification applications Zebra provides. These solutions 
deliver significant and predictable economic benefits. Many of Zebra’s applications 
enhance the use of enterprise resource planning (ERP) and other process improvement 
systems in manufacturing and service organizations. Greater emphasis on supply chain 
management and the drive to reduce errors in healthcare are also increasing the use of 
automatic identification systems. Still other applications are taking advantage of recent 
advances in wireless and hand-held computing technologies. 

3

Concern for safety and security and personal identification contribute to demand for 
our card printer products. This concern has heightened interest in systems that provide 
personal identification and access control, including secure ID systems for driver’s 
licenses, employee and visitor badges, national identification cards, event passes, club 
membership cards and keyless entry systems. Financial institutions utilize card printers 
for credit, debit and ATM cards.

Our printers are used to print barcode labels, receipts, plastic identification cards, 
wristbands, and tags and to encode passive RFID “smart” labels and cards. 

We also sell related specialty labeling materials, thermal ink ribbons, and barcode 
label design and network management software. These products are used to support 
barcode labeling, personal identification and specialty printing solutions principally in the 
manufacturing supply chain, retail, healthcare and government sectors of the economy.

We produce the industry’s broadest range of rugged, on-demand thermal transfer and 
direct thermal printers. Our printing systems include hundreds of optional configurations 
that can be selected to meet particular customer needs. We believe this breadth of 
product offering is a unique and significant competitive strength.

Of the major printing technologies, which include ink jet, laser and impact dot matrix, 
we believe that direct thermal and thermal transfer technologies are best suited for most 
barcode labeling and other on-demand printing applications. Thermal transfer printing 
produces durable dark, solid blacks and sharply defined lines that are important for 
printing readily scannable barcodes. These images can be printed on a wide variety of 
labeling materials, which enable users to affix barcode labels to virtually any object. This 
capability is very important in the industrial and service sectors Zebra serves. Direct 
thermal printing is best suited where ease of use, smaller size and cost are important 
factors in the application. Accordingly, this technology is found principally in Zebra’s 
mobile and desktop units.

We work closely with distributors, value-added resellers, kiosk manufacturers and end 
users of our products to design and implement printing solutions that meet their technical 
demands. To achieve this flexibility, we provide our customers with a broad selection of 
printer models, each of which can be configured for specific applications. Additionally, we 
will select and, if necessary, create appropriate labeling stock, ink ribbons and adhesives 
to suit a particular application. In-house engineering personnel in software, mechanical, 
electronic and chemical engineering participate in the creation and development of unique 
printing solutions for particular applications.

As of December 31, 2013, we offered 57 thermal printer models with numerous variations, 
in seven categories as follows:

•  Tabletop printers for applications requiring continuous operation in high output, 

mission-critical and industrial settings as well as demanding commercial applications. 
•  Desktop printers to deliver value and performance in applications with lower volume 

or space restrictions. 

•  Mobile printers to meet the printing needs of mobile workers in a broad range  

of industries. 

4

•  Print engines, which are sold to manufacturers and integrators of high-speed automatic 
label applicator systems and are available with or without RFID smart label capabilities.
•  Kiosk and ticket printers for use in kiosks and other unattended printing applications. 
•  Card printers, which print and encode national identity cards, driver’s licenses, 

employee identification badges, gift cards, personalized cards and financial cards 
(credit, debit and ATM cards).

•  RFID printer/encoders for passive high frequency and ultra-high frequency radio 
frequency identification in the retail supply chain, for defense logistics, and other 
applications. These units are used to print and encode “smart labels” in a single 
pass. Smart labels are printable labels embedded with an ultra-thin radio frequency 
transponder. Information encoded in these transponders can then be read and 
modified by a radio frequency reader. 

In addition to their use in on-demand automatic identification applications, our thermal 
printers can also be used for on-site batch production of custom barcode labels and 
other graphics. This capability results in shorter lead times, reduced inventory and more 
flexibility than can be provided with traditional off-site printing.

Zebra’s location solutions
Zebra offers a range of solutions and services that enable businesses to have visibility into 
the location and movement of its personnel and assets with real-time locating systems.

Zebra’s location solutions incorporate active RFID technology. Our software and 
hardware locate, track, manage, and maximize the utilization of high-value assets, 
equipment, and people. Whether tracking pallets through a supply chain, the flow of work 
in process, optimizing product fulfillment, analyzing movement of professional athletes, 
or providing wide-area asset traceability, our real-time location solutions provide 
constant visibility and accurate location. 

Zebra provides asset tags, call tags, sensors, exciters and application software. Each 
tag contains a unique ID that users can associate to a specific asset, part, workstation 
or person. The complementary technologies in our location solutions work seamlessly 
together to provide customers with asset visibility, tracking, and motion monitoring. 

Applications for our location solutions span a broad array of industries where tracking 
assets, transactions and people are critical. Our location solutions are deployed primarily 
in industrial manufacturing, process industries, aerospace, transportation and logistics 
and healthcare environments.

Printer supplies
Supplies products consist of stock and customized thermal labels, wristbands, plastic 
cards, card laminates and thermal transfer ribbons. Zebra promotes the use of genuine 
Zebra brand supplies with its printing equipment.

We fully support our printers, resellers and end users with an extensive line of superior 
quality, high-performance supplies optimized to a particular user’s needs. Supplies are 
chosen in consultation with the reseller and end-user based on the specific application, 
printer and environment in which the labeling system must perform. These printing 
solutions frequently include proprietary ribbon and label formulations that are designed 
to optimize image resolution and printer performance while meeting the most demanding 

end-user application performance criteria. Factors such as adhesion, resistance to 
scratches, smudges and abrasion, and chemical and environmental exposures are all 
taken into account when selecting the type of ribbon and labeling materials. The use of 
supplies that are not carefully matched to specific printers can degrade image quality, 
and decrease the life of key printer components such as printheads. 

Zebra also provides a family of self-laminating wristbands for use in laser printers. These 
wristbands are marketed under the LaserBand name.

Printer related software
Zebra’s software products give assets a Digital Voice - enabling them to deliver 
Meaningful Data that leads to Smarter Decisions. The Zebra Digital Voice Solutions 
are Link-OS, Zatar, Zebra Commerce and Motion Works. These solutions create value 
for end users by enhancing process efficiency and by delivering insights about their 
business. The Digital Voice solutions enable our Partners to sell new devices, replace 
existing devices and deliver value over the life of those devices, via software & hardware 
service contracts, device management and analytics products. We leverage connectivity, 
mobility and Internet of Things technologies delivered via packaged, on premise software 
products, as well as through SaaS, PaaS and HaaS models.

Our solutions enable high levels of functionality to all major computer network and 
software systems. Zebra has specialized printer management, label design, printer 
drivers and application development solutions to help unlock the full potential of Zebra 
printers. Our Link-OS™ suite of networking and software system offerings, makes Zebra’s 
printers easy to use and integrate into small, medium and enterprise-wide environments. 
Zebra connectivity solutions include support for Ethernet, 802.11a/b/g/n, and Bluetooth®. 
Integration with multiple device operating systems, such as Microsoft® Windows®, 
Android™, iOS, UNIX and Linux, are supported. 

We also offer design and integration software specifically designed to optimize the 
performance of Zebra label and card printers. Our suite of tools includes CardStudio™, 
ZebraDesigner™, ZebraDesigner™ Pro, ZebraDesigner™ for XML, and ZebraDesigner™ 
Label Design Software for use with mySAP™ Business Suite. Zebra’s Enterprise 
Connector Solution for Oracle® Business Intelligence Publisher™, deliver seamless 
integration between Oracle and Zebra printers, creating a versatile, easily managed, 
cost-effective printing platform. Our Profile Manager printer management system allows 
networked Link-OS™ printers to be managed from the cloud. 

Printer maintenance and services
Zebra provides maintenance and repair services at our repair centers located in Vernon 
Hills, Illinois, United States; Etobicoke, Ontario, Canada; Mexico City, Mexico; Preston, 
United Kingdom; Singapore; Shanghai, China; Heerenveen, Netherlands; Sydney, 
Australia; and Sao Paulo, Brazil. Zebra Authorized Service Providers (ZASP) also 
provide repair services for most Zebra products at their locations. In addition, Zebra 
offers on-site repair services for tabletop printers in the United States. Outside of the 
United States, Zebra’s resellers may provide maintenance service, either directly as 
ZASPs or through independent service agents. Zebra also provides technical support 
from in-house support personnel located in the United States, the United Kingdom and 
Singapore. For most Zebra products, Zebra provides interactive technical support via the 
Internet at www.zebra.com, 24 hours per day, seven days per week. 

Printer warranties
In general, Zebra provides one year of warranty coverage on our printers against defects 
in material and workmanship. 

Thermal printheads are warranted for six months and batteries are warranted for one year. 
Battery-based products, such as location tags, are covered by a 90 day warranty. Zebra 
supplies are warranted against defects in material and workmanship for their stated shelf 
life or twelve months, whichever ends first. Defective equipment and supplies may be 
returned for repair or replacement during the applicable warranty periods.

Zebra’s technology
Our customers rely on Zebra to provide products and systems to help identify, authenticate, 
track or route both items and people, and then process the related transactions. These 
products and systems use technologies that provide specific benefits in each application. 

All Zebra printers and print engines incorporate thermal printing technology, either direct 
thermal printing, thermal transfer printing or dye-sublimation printing. This technology 
creates an image by heating certain pixels of an electrical printhead to selectively image a 
ribbon or heat-sensitive substrate. 

Direct thermal printers apply the heat directly to a thermally-sensitive label, wristband, or 
receipt to create an image. This form of thermal printing technology benefits applications 
requiring simple and reliable operations such as shelf labeling, patient identification, and 
kiosk receipts. Some desktop label printers, mobile printers and kiosk printers support 
only direct thermal printing. 

Thermal transfer printers apply heat to a ribbon to release ink onto labels or tags. This 
form of thermal printing technology allows a wider range of specialty label materials 
and associated inks to be used for applications such as circuit board labels, chemical 
identification and product labels that require resistance to chemicals, extreme 
temperatures, abrasion, or labels requiring a long shelf life. Most of our printers in our 
high performance, midrange, print engine, desktop and mobile categories use thermal 
transfer printing but can also support direct thermal printing. 

Dye-sublimation card printers apply heat to a ribbon to release a dye that is absorbed 
into a plastic card, retransfer film or treated paper. This process creates full-color, 
photographic quality images that are well-suited for driver’s licenses, access and 
identification cards, transaction cards, on-demand photographs, and financial cards 
(credit, debit and ATM cards). 

Direct thermal and thermal transfer printers create crisp images at high speeds, making 
them ideal for printing easily readable text and machine readable barcodes. Dye 
sublimation thermal printers quickly create full-color images with visual characteristics 
more similar to halide-based film than to pixel-based ink jet or laser printers, making 
them ideal for high quality photographs and personalized plastic cards. Some printers 
also include HF (13.56 MHz) or UHF (860-960 MHz) RFID technology that can encode data 
into passive RFID transponders embedded in a label, card, or wristband. 

5

Zebra’s printers integrate company-designed mechanisms, electrical systems and printer 
operating systems. Enclosures of metal or high-impact plastic ensure the durability of 
our printers. Special mechanisms optimize handling of labels, ribbons, and plastic cards. 
Fast, high-current electrical systems provide consistent image quality. Mobile printers 
use NiMH or LiIon batteries to optimize print quality over an extended operating shift. 
Our printer operating systems support serial, parallel, Ethernet, USB, infrared, Bluetooth, 
or 802.11a/b/g/n wireless communications with appropriate security protocols. Printing 
instructions can be received as a proprietary language such as the Zebra Programming 
Language II (ZPL II®), as a print driver-provided image, or as user-defined XML. These 
features make our printers easy to integrate into virtually all common computer 
systems including those operating on UNIX, Linux, or Microsoft® Windows® operating 
systems. Some independent software vendors, including Adobe, Oracle and SAP, have 
included Zebra printing support in applications for healthcare, warehouse management, 
manufacturing, passenger transportation and retailing.

Printer sales and marketing
Sales. We sell our printer products primarily through distributors, value-added resellers 
(VARs), direct marketers, and original equipment manufacturers (OEMs). We also sell 
our printer products directly to a select number of named customer accounts. For 
media and consumables, we sell directly to end users through the Internet and inside 
operations. Distributors and VARs purchase, stock and sell a variety of automatic 
identification components from different manufacturers and customize systems for 
end-user applications using their systems and application integration expertise. Because 
these sales channels provide specific software, configuration, installation, integration 
and support services required by end users within various market segments, these 
relationships allow us to reach end users throughout the world in a wide variety of 
industries. We experience a minor amount of seasonality in sales, depending on the 
geographic region and industry served.

We functionally classify our direct VARs as Premier Partners, Advanced Partners, or 
Associate Partners, depending on their business competencies, depth and breadth 
of their sales teams, customer support capabilities, contributions to Zebra’s strategic 
goals and sales commitment to Zebra. In addition, we offer VARs the opportunity to 
earn certifications for mobile/wireless printers, supplies, services and RFID products in 
specific industries. We also sell through distributors, which in turn sell to an extended 
VAR community. All VARs, as well as OEMs and systems integrators, provide customers 
with a variety of automatic identification components including scanners, accessories, 
applications software and systems integration expertise, and, in the case of some OEMs, 
resell the Zebra-manufactured products under their own brands as part of their own 
product offering. We believe that the breadth of this indirect channel network, both 
in terms of variety and geographic scope, enhances our ability to compete and more 
effectively offer our solutions to a greater number of end users. 

In some instances, we have designated a customer as a strategic account when the 
customer is in a targeted high-growth industry with applications using Zebra solutions that 
span multiple product categories. Zebra sales personnel, either alone or together with our 
channel partners, manage these strategic accounts to ensure their needs are being met. 

The sales function also encompasses a team that manages three global alliances. They 
direct the business development strategies for third-party relationships that are strategic 
to new demand creation for specific vertical markets and/or specific applications.

6

Marketing. Marketing operations encompass global corporate marketing, field marketing, 
product marketing, industry marketing, market research and channel marketing 
functions. Corporate marketing manages our Zebra brand globally, corporate public 
relations, internal communications and our Web site. Corporate marketing is also 
responsible for market research and planning and industry marketing. Product marketing 
focuses on market analysis, positioning, product launch support and analyzes Zebra’s 
competitive position. Field marketing encompasses demand generation, channel 
program management and marketing and sales enablement.

Printer production and manufacturing
We design our products to optimize product performance, quality, reliability, durability 
and versatility. These designs combine cost-efficient materials, sourcing and assembly 
methods with high standards of workmanship.

Final assembly of our printer products is performed by Jabil Circuit, Inc., a third-party 
electronics manufacturer. Jabil produces our printers to our design specifications in the 
quantities we order. We maintain control over portions of the supply chain including 
supplier selection and price negotiations of key components. Jabil is responsible for the 
procurement of the components and subassemblies used in the Zebra printers it produces. 
Zebra has a subsidiary located in Guangzhou, China, and has an office located near the 
Jabil facility in China where our products are assembled. This office is staffed with our 
sourcing, engineering and quality personnel to help ensure that we receive optimal raw 
material pricing, manufacturing process controls are maintained and the final printers 
meet our quality standards. The majority of our printers manufactured by Jabil are shipped 
to our regional distribution centers. A portion of products are reconfigured at Zebra’s 
distribution centers through firmware downloads, packaging and customer specific 
customization before they are shipped to customers. In addition, certain products are 
manufactured in accordance with Federal procurement regulations and various international 
trade agreements, and remain eligible for sale to the United States government.

Competition
Many companies are engaged in the design, manufacture and marketing of barcode label 
printers, RFID printer/encoders, card personalization and active RFID/Real Time Locating 
System (RTLS) solutions. 

We consider our direct competition in barcode label and receipt printing to be producers of 
on-demand thermal transfer and direct thermal label printing systems, printer/encoders, 
mobile printers and supplies. We also compete with companies engaged in the design, 
manufacture and marketing of printing systems that use alternative technologies, such as 
ink-jet and laser printing. Many of these companies are substantially larger than Zebra.

Dye sublimation, the technology used in our card printers, is only one of several 
commercially available processes used to personalize cards. We also compete with 
companies that produce identification cards using alternative technologies, which include 
ink-jet, thermal transfer, embossing, film-based systems, encoders, laser engraving and 
large-scale dye sublimation printers. These card personalization technologies offer viable 
alternatives to Zebra’s card printers and provide effective competition from a variety of 
companies, many of which are substantially larger than us. In addition, service bureaus 
compete for end-user business and provide an alternative to the purchase of our card 
printing equipment and supplies.

We compete with a diverse group of small companies marketing RTLS solutions.

Our ability to compete effectively depends on a number of factors. These factors include 
the reliability, quality and reputation of the manufacturer and its products; hardware 
and software innovations and specifications; breadth of product offerings; information 
systems connectivity; price; level of technical support; supplies and applications support 
offered; available distribution channels; and financial resources to support new product 
design and innovation. We believe that Zebra presently competes favorably with respect 
to these factors.

We face competition in our printing business from many printer companies, including the 
following (listed in alphabetical order): Argox; Avery Dennison; Bixolon; Blue Bamboo; 
Boca Systems; Brother International; Canon; CIM; Citizen; Cognitive TPG; Custom; 
Danaher; Datacard; Datamax-O’Neil, a unit of Dover Corporation; Dymo, a Newell 
Rubbermaid Company; Epson; Evolis; Fargo Electronics, a unit of HID Global; Godex; 
Hewlett-Packard; Hitachi; Honeywell International Inc.; Lexmark International; MagiCard; 
Matica; Microcom; Mitsubishi; NBS Technologies; Nisca; Oki Data; Olympus; Practical 
Automation; Printronix; Sato; Seiko Instruments; Song Woo Electronics; Sony; Star 
Micronics; Taiwan Semiconductor; Toshiba TEC; Victor Data Systems; Woosim; and Xerox. 

The supplies business is highly fragmented and competition is comprised of numerous 
competitors of various sizes depending on the geographic area.

Zebra’s competitors in the location solutions products include Aeroscout, Ekahau  
and Ubisense.

Alternative printing technologies
We believe thermal printing will be the preferred label, card and receipt printer 
technology in Zebra’s target applications for the foreseeable future. Among the many 
advantages of direct thermal and thermal transfer printing is the ability to print high-
resolution, durable images on a wide variety of label materials at relatively low costs 
and high speeds compared with alternative printing technologies. We view passive RFID 
smart label encoding and active RFID location systems as complementary technologies 
to barcoded printing, offering growth opportunities for Zebra as the technologies become 
more widely adopted. 

If other technologies were to evolve or become available, it is possible that those 
technologies would be incorporated into our products. Alternatively, if such technologies 
were to evolve or become available to our competitors, our products may become 
obsolete. This obsolescence would have a significant negative effect on our business, 
financial position, results of operations and cash flows.

Therefore, we continually assess competitive and complementary methods of barcode 
printing and other means of automatic identification. Alternative print technologies 
include ink jet, laser and direct marking. While we cannot be certain that a new 
technology will not supplant thermal printing for labels, cards and receipts, we are not 
aware of any developing technology that offers the advantages of thermal printing for 
our targeted applications. We continually monitor and evaluate new RFID technologies, 
support standards development and rapidly adopt RFID into new Zebra products and 
systems as new markets and applications emerge.

Customers
Zebra had three customers that accounted for 10% or more of its sales. All three of these 
customers are distributors and not end users. Our net sales to significant customers as a 
percentage of total net sales were as follows: 

Customer A 
Customer B 
Customer C 

Year Ended December 31, 

2013 

16.8% 
13.1% 
12.3% 

2012 

20.4% 
11.4% 
10.3% 

2011

20.7%
10.5%
8.9%

No other customer accounted for 10% or more of total net sales during these years.

Sales
Net sales by product category for the last three years were (in thousands):

Product Category 

Hardware 
Supplies 
Service and software 
  Subtotal 
Shipping and handling 

Total net sales 

Year Ended December 31, 

2013 

2012 

$   735,123 
243,965 
53,627 
1,032,715 
5,444 

$1,038,159 

$730,489 
212,499 
47,941 
990,929 
5,239 

$996,168 

2011

$743,308
187,457
47,206
977,971
5,517

$983,488

Net sales to international customers, as a percent of total net sales, were as follows:

Percent of net sales 

Year Ended December 31, 

2013 

55.6% 

2012 

56.2% 

2011

58.4%

The percentage of international sales decreased in 2012 and 2013 due to the LaserBand 
acquisition in July of 2012, which principally sells in North America. However, organically, 
international sales are likely to increase faster than domestic sales because of the lower 
penetration of automatic identification applications outside North America and Western 
Europe as well as generally higher economic growth rates in developing countries. As a 
result, Zebra has invested resources to support our international growth and currently 
operates facilities and sales offices, or has representation, in 30 different countries.

Research and Development
Zebra’s research and development expenditures for the last three years were as follows 
(in thousands, except percentages): 

Year Ended December 31, 

2013 

2012 

2011

Research and development expenses 

Percent of net sales 

$  91,147 
8.8% 

$  87,364 
8.8% 

$  89,926
9.1%

7

 
 
 
 
 
 
 
 
 
 
We devote significant resources to developing new innovative solutions for our target 
markets and ensuring that our products and solutions maintain high levels of reliability 
and value to our customers.

Intellectual Property Rights
Zebra relies on a combination of trade secrets, patents, trademarks, copyrights and 
contractual rights to establish and protect its innovations. We hold over 200 domestic and 
international trademarks. We hold over 700 United States and foreign patents and patent 
applications. The expiration of any individual patent would not have a significant negative 
impact on our business. 

Despite our efforts to protect our intellectual property rights, it may be possible for 
unauthorized third parties to copy portions of our products or to reverse engineer 
or otherwise obtain and use some technology and information that we regard as 
proprietary. Moreover, the laws of some countries do not afford Zebra the same 
protection to proprietary rights, as do United States laws. There can be no assurance 
that legal protections relied upon by Zebra to protect its proprietary position will 
be adequate. While Zebra’s intellectual property is valuable and provides certain 
competitive advantages, we do not believe that the legal protections afforded to our 
intellectual property are fundamental to our success. 

Other trademarks mentioned in this report are the property of their respective holders 
and include UNIX, a registered trademark of UNIX Systems Laboratories; MS/DOS and 
Windows, registered trademarks of Microsoft; SAP, a registered trademark of SAP AG; 
and Linux, a registered trademark of Linus Torvalds. Bluetooth is a trademark owned by 
Bluetooth SIG and used by Zebra under license.

Employees
As of January 25, 2014, Zebra employed approximately 2,583 persons, of which 265 were 
corporate employees. None of our employees are members of a union. Some portions of 
our business, primarily in Europe and China, are subject to labor laws that differ significantly 
from those in the United States. For example, in Europe, it is common for a works council 
to represent employees when discussing matters such as compensation, benefits or 
terminations of employment. We consider our employee relations to be very good. 

Contact Information
Zebra Technologies Corporation is a Delaware corporation. Our principal offices are located 
at 475 Half Day Road, Suite 500, Lincolnshire, Illinois 60069. Our main telephone number is 
(847) 634-6700 and our primary Internet Web site address is www.zebra.com. You can find 
all of Zebra’s filings with the SEC free of charge through the investor page on this Web site, 
immediately upon filing.

Additional Information
For financial information regarding Zebra, see Zebra’s Consolidated Financial Statements 
and the related Notes, which are included in this Annual Report on Form 10-K.

8

Item 1A.  Risk Factors 

Investors should carefully consider the risks, uncertainties and other factors described 
below, as well as other disclosures in Management’s Discussion and Analysis of Financial 
Condition and Results of Operations, because they could have a material adverse effect on 
Zebra’s business, financial condition, operating results, cash flows and growth prospects.

Final assembly of our thermal printers and most of our location solutions products is 
performed by Jabil Circuit, a third-party electronics manufacturer. We are dependent on 
Jabil as a sole-source of supply for the manufacture of such products. A failure by Jabil 
to provide manufacturing services to Zebra as Zebra requires, or any disruption in such 
manufacturing services, may adversely affect Zebra’s business results. Because we rely 
on a third-party provider such as Jabil to manufacture our products, Zebra may incur 
increased business continuity risks. Zebra is not able to exercise direct control over the 
assembly or related operations of its thermal printers and location solutions products. If 
Jabil experiences business difficulties or fails to meet Zebra’s manufacturing needs, then 
Zebra may be unable to satisfy customer product demands, lose sales and be unable to 
maintain customer relationships. Longer production lead times may result in shortages 
of certain products and inadequate inventories during periods of unanticipated higher 
demand. Without Jabil’s continuing manufacture of Zebra’s products, Zebra will have 
no other means of final assembly of its thermal printers and location solutions products 
until Zebra is able to secure the manufacturing capability at another facility or develop an 
alternative manufacturing facility. This transition could be costly and time consuming. 

Although Zebra carries business interruption insurance to cover lost sales and profits in 
an amount it considers adequate, in the event of supply disruption, this insurance does 
not cover all possible situations. In addition, the business interruption insurance would 
not compensate Zebra for the loss of opportunity and potential adverse impact, both 
short-term and long-term, on relations with our existing customers going forward. 

Zebra has significant operations outside the United States and sells a significant portion 
of its products internationally and purchases important components, including final 
products, from foreign suppliers. Zebra has significant operations outside of the United 
States which create significant risks. In addition, Zebra sells a substantial amount of 
its products to customers outside of the United States. Shipments to international 
customers are expected to continue to account for a material portion of net sales. Zebra 
also expects to continue the use of third-party contract manufacturing services with 
overseas production and assembly operations for our products. 

Risks associated with operations, sales and purchases outside the United States include:

•  Fluctuating foreign currency rates could restrict sales or increase costs of purchasing 

in foreign countries;

•  Volatility in foreign credit markets may affect the financial well-being of our 

customers and suppliers;

•  Adverse changes in, or uncertainty of, local business laws or practices, including 

the following:

•  Foreign governments may impose burdensome tariffs, quotas, taxes, trade 

barriers or capital flow restrictions;

•  Restrictions on the export or import of technology may reduce or eliminate the 

ability to sell in or purchase from certain markets;

•  Political and economic instability may reduce demand for our products or put our 

foreign assets at risk;

•  Potentially limited intellectual property protection in certain countries may limit 

recourse against infringing on our products or cause Zebra to refrain from selling 
in certain geographic territories;

•  Staffing may be difficult and turnover higher at international operations;
•  A government controlled exchange rate and limitations on the convertibility of the 

Chinese yuan;

•  Transportation delays that may affect production and distribution of Zebra’s 

products; and

•  Effectively managing and overseeing operations that are distant and remote from 

corporate headquarters may be difficult.

Customers have the right to return products that do not function properly within a limited 
time after delivery. Zebra monitors and tracks product returns and records a provision for 
the estimated future returns based on historical experience and any notification received 
of pending returns. Zebra, however, cannot guarantee that it will continue to experience 
return rates consistent with historical patterns.

Zebra may not be able to continue to develop products to address user needs effectively 
in an industry characterized by ongoing change. To be successful, Zebra must adapt 
to rapidly changing technological and application needs by continually improving its 
products as well as introducing new products and services to address user demands.

Zebra’s industry is characterized by:

•  Evolving industry standards,
•  Frequent new product and service introductions,
•  Evolving distribution channels, 
•  Increasing demand for customized product and software solutions, and
•  Changing customer demands.

Future success will depend on Zebra’s ability to effectively and economically adapt in this 
evolving environment. Zebra could incur substantial costs if it has to modify its business 
to adapt to these changes, and may even be unable to adapt to these changes. 

Zebra competes in a competitive industry, which may become more competitive. 
Competitors may be able to respond more quickly to new or emerging technology and 
changes in customer requirements. Zebra faces significant competition in developing 
and selling its products and solutions. Some competitors have substantial marketing, 
financial, development and personnel resources. To remain competitive, Zebra believes it 
must continue to effectively and economically provide:

•  Technologically advanced systems that satisfy user demands,
•  Superior customer service,
•  High levels of quality and reliability, and
•  Dependable and efficient distribution networks.

Zebra cannot assure it will be able to compete successfully against current or future 
competitors. Increased competition in printers or supplies may result in price reductions, 
lower gross profit margins and loss of market share, and could require increased 
spending on research and development, sales and marketing and customer support. 
Some competitors may make strategic acquisitions or establish cooperative relationships 
with suppliers or companies that produce complementary products, which may create 
additional pressures on Zebra’s competitive position in the marketplace.

Zebra is vulnerable to the potential difficulties associated with the increase in the 
complexity of its business. Zebra has grown rapidly over the last several years through 
domestic and international growth. This growth has caused increased complexities in 
the business. We believe our future success depends in part on our ability to manage 
our growth and increased complexities of our business and the demands from increased 
responsibility. The following factors could present difficulties to us:

•  Compliance with evolving laws and regulations in multiple international jurisdictions,
•  Managing our distribution channel partners,
•  Managing our contract manufacturing and supply chain,
•  Manufacturing an increased number of products,
•  Increased administrative and operational burden,
•  Maintaining and improving information technology infrastructure to support growth,
•  Increased logistical problems common to complex, expansive operations, and
•  Increasing international operations.

Inability to consummate future acquisitions at appropriate prices could negatively impact 
our growth rate and stock price. Zebra’s ability to grow revenues, earnings and cash 
flow depends in part upon our ability to identify and successfully acquire and integrate 
businesses at appropriate prices and to realize anticipated synergies. Acquisitions can 
be difficult to identify and consummate due to unreasonable asking prices, competition 
among prospective buyers and the need to satisfy applicable closing conditions and 
obtain antitrust and other regulatory approval on acceptable terms.

Zebra could encounter difficulties in any acquisition it undertakes, including unanticipated 
integration problems and business disruption. Acquisitions could also dilute stockholder 
value and adversely affect operating results. Zebra may acquire or make investments 
in other businesses, technologies, services or products. An acquisition may present 
business issues which are new to Zebra. The process of integrating any acquired 
business, technology, service or product into our operations may result in unforeseen 
operating difficulties and expenditures. Integration of an acquired company also may 
consume considerable management time and attention, which could otherwise be 
available for ongoing operations and the further development of our existing business. 
The expected benefits of any acquisition may not be realized.

9

Acquisitions also may involve a number of risks, including: 

•  Difficulties and uncertainties in retaining the customers or other business 

relationships from the acquired entities, 

•  The loss of key employees of acquired entities, 
•  The ability of acquired entities to fulfill their customer’s obligations,
•  The discovery of unanticipated issues or liabilities,
•  Pre-closing and post-closing acquisition-related earnings charges could adversely 
impact operating results in any given period, and the impact may be substantially 
different from period to period,

•  The failure of acquired entities to meet or exceed expected returns could result in 

impairment of goodwill or intangible assets acquired, and

•  The acquired entities’ ability to implement internal controls and accounting systems 

necessary to be compliant with requirements applicable to public companies subject to 
SEC reporting.

Future acquisitions could result in potentially dilutive issuances of equity securities or the 
incurrence of debt and contingent liabilities.

Zebra sources some of its component parts from sole source suppliers. A disruption in 
the supply of such component parts could have a material adverse effect on our ability to 
meet customer demand and negatively affect our financial results.

Infringement by Zebra or Zebra suppliers on the proprietary rights of others could put 
Zebra at a competitive disadvantage, and any related litigation could be time consuming 
and costly. Third parties may claim that Zebra or Zebra suppliers violated their intellectual 
property rights. To the extent of a violation of a third-party’s patent or other intellectual 
property right, Zebra may be prevented from operating its business as planned, and may 
be required to pay damages, to obtain a license, if available, or to use a non-infringing 
method, if possible, to accomplish its objectives. Any of these claims, with or without merit, 
could result in costly litigation and divert the attention of key personnel. If such claims are 
successful, they could result in costly judgments or settlements. Also, as new technologies 
emerge the intellectual property rights of parties in such technologies can be uncertain. 
As a result, Zebra’s products involving such technologies may have higher risk of claims of 
infringement of the intellectual proprietary rights of third parties.

The inability to protect intellectual property could harm Zebra’s reputation, and its 
competitive position may be materially damaged. Zebra’s intellectual property is valuable 
and provides Zebra with certain competitive advantages. Copyrights, patents, trademarks, 
trade secrets and contracts are used to protect these proprietary rights. Despite these 
precautions, third parties may be able to copy or reproduce aspects of Zebra’s intellectual 
property and its products or, without authorization, to misappropriate and use information 
which Zebra regards as its trade secrets.

Zebra may incur liabilities as a result of product failures due to actual or apparent design 
or manufacturing defects. Zebra may be subject to product liability claims, which could 
include claims for property or economic damage or personal injury, in the event our 
products present actual or apparent design or manufacturing defects. Such design or 
manufacturing defects may occur not only in Zebra’s own designed products but also in 
components provided by third party suppliers. Zebra generally has insurance protection 
against property damage and personal injury liabilities and also seeks to limit such risk 
through product design, manufacturing quality control processes, product testing and 
contractual indemnification from suppliers. However, due to the large and growing size 
of Zebra’s installed printer base, a design or manufacturing defect involving this large 
installed printer base could result in product recalls or customer service costs that could 
have material adverse effects on Zebra’s financial results.

Zebra’s products are subject to U.S. and non-U.S. foreign regulations that pertain to 
electrical and electronic equipment, which may materially adversely affect Zebra’s business. 
These regulations influence the design, components or operation of such products. 
New regulations and changes to current regulations are always possible and, in some 
jurisdictions, regulations may be introduced with little or no time to bring related 
products into compliance with these regulations. Zebra’s failure to comply with these 
regulations may prevent us from selling our products in a certain country. In addition, 
these regulations may increase our cost of supplying products by forcing us to redesign 
existing products or to use more expensive designs or components. In these cases, Zebra 
may experience unexpected disruptions in our ability to supply customers with products, 
or we may incur unexpected costs or operational complexities to bring products into 
compliance. This could have an adverse effect on Zebra’s revenues, gross profit margins 
and results of operations and increase the volatility of our financial results.

Cybersecurity incidents could disrupt business operations. Like many companies, Zebra 
continually strives to meet industry information security standards relevant to our 
business. We regularly perform vulnerability assessments, remediate vulnerabilities, 
review log/access, perform system maintenance, manage network perimeter protection 
and implement and manage disaster recovery testing. 

A cyber-attack that breaches our external perimeter may lead to a material disruption 
of our core business systems and/or lead to the loss or corruption of confidential 
business information that could result in an adverse business impact, as well as, possible 
damage to the Zebra brand. This could also lead to a public disclosure or theft of private 
intellectual property and a possible loss of customer confidence. 

While we have experienced, and expect to continue to experience, these types of threats 
and incidents, there have been no material incidents incurred to-date at Zebra. If Zebra’s 
core business operations, or that of one of our third-party service providers, were to be 
breached, this could affect the confidentiality, integrity and availability of our systems 
and data. While we continue to perform security due diligence, there is always the 
possibility of a significant breach effecting the confidentiality, integrity and availability of 
our systems and/or data. 

10

Zebra products that are deployed in customer environments also have the possibility of 
being breached, which could result in damage to a customer’s confidentiality, integrity 
and availability of the customer’s data and systems.

Defects or errors in Zebra’s software products could harm its reputation, result in 
significant cost to Zebra and impair Zebra’s ability to market such products. Zebra’s 
software may contain undetected errors, defects or bugs. Although Zebra has not suffered 
significant harm from any errors, defects or bugs to date, we may discover significant 
errors, defects or bugs in the future that we may not be able to correct or correct in a 
timely manner. It is possible that errors, defects or bugs will be found in Zebra’s existing or 
future software products and related services with the possible results of delays in, or loss 
of market acceptance of, Zebra’s products and services, diversion of our resources, injury 
to our reputation, increased service and warranty expenses and payment of damages. 

Zebra depends on the ongoing service of its senior management and ability to attract 
and retain other key personnel. The future success of Zebra is substantially dependent 
on the continued service and continuing contributions of senior management and other 
key personnel. 

The ability to attract, retain and motivate highly skilled employees is important to Zebra’s 
long-term success. Competition for skill sets in certain functions within our industry is 
intense, and Zebra may be unable to retain key employees or attract, assimilate or retain 
other highly qualified employees in the future. 

Terrorist attacks or war could lead to further economic instability and adversely affect 
Zebra’s stock price, operations, and profitability. The terrorist attacks that occurred in the 
United States on September 11, 2001, caused major instability in the U.S. and other financial 
markets. The possibility of further acts of terrorism and current and future war risks could 
have a similar impact. Any such attacks could, among other things, cause further instability 
in financial markets and could directly, or indirectly through reduced demand, negatively 
affect Zebra’s facilities and operations or those of its customers or suppliers.

Taxing authority challenges may lead to tax payments exceeding current reserves. 
Zebra is subject to ongoing tax examinations in various jurisdictions. As a result, we 
may record incremental tax expense based on expected outcomes of such matters. In 
addition, we may adjust previously reported tax reserves based on expected results of 
these examinations. Such adjustments could result in an increase or decrease to Zebra’s 
effective tax rate. Future changes in tax law in various jurisdictions around the world and 
income tax holidays could have a material impact on Zebra’s effective tax rate, foreign 
rate differential, future income tax expense and cash flows.

Economic conditions and financial market disruptions may adversely affect Zebra’s 
business and results of operations. Adverse economic conditions or reduced information 
technology spending may adversely impact our business. Financial markets throughout 
the world experienced extreme disruption from 2008 through 2009, resulting in 
historically high volatility in security prices, severely diminished liquidity and credit 
availability, rating downgrades of certain investments and declining valuations of 
others, failure and potential failures of major financial institutions and unprecedented 
government support of financial institutions and corporations. A recurrence of these 
developments and a related general economic downturn could adversely affect Zebra’s 
business and financial condition through a reduction in demand for our products by 
our customers. If a slowdown were severe enough, it could require further impairment 
testing and write-downs of goodwill and other intangible assets. Cost reduction actions 
may be necessary and lead to restructuring charges. A tightening of financial credit 
could adversely affect our customers, suppliers, outsource manufacturer and channel 
partners (e.g., distributors and resellers) from obtaining adequate credit for the financing 
of significant purchases. Another economic downturn could also result in a decrease in 
or cancellation of orders for Zebra’s products and services; negatively impact Zebra’s 
ability to collect its accounts receivable on a timely basis; result in additional reserves 
for uncollectible accounts receivable; and require additional reserves for inventory 
obsolescence. Higher volatility and fluctuations in foreign exchange rates for the U.S. 
dollar against currencies such as the euro, the British pound, the Chinese yuan, and the 
Brazilian real could negatively impact product sales, margins and cash flows.

A natural disaster may cause supply disruptions that could adversely affect Zebra’s 
business and results of operations. As reported, a powerful earthquake centered off the 
northeastern coast of Japan on March 11, 2011, resulted in the loss of many lives, wide-
spread damage to and destruction of property, disruption of electric power, and the release 
of radiation from a crippled nuclear power plant. This devastation disrupted the operations 
to varying degrees of companies with business activity in the affected region, including the 
business of Zebra suppliers. Other natural disasters may occur in the future and Zebra is 
not able to predict to what extent or duration any such disruptions will have on our ability 
to maintain ordinary business operations. The consequences of an unfortunate natural 
disaster may have a material adverse effect on Zebra’s business and results of operations.

Item 1B.  Unresolved Staff Comments

Not applicable.

11

Item 2.  Properties

Item 4.  Mine Safety Disclosures 

Zebra’s corporate headquarters are located in Lincolnshire, Illinois, a northern suburb of 
Chicago. Zebra also conducts its sales, marketing, engineering and operations activities 
from facilities in Vernon Hills, Illinois, and Agoura Hills, California. The additional 230,870 
square footage is meant for occupancy in 2015, this lease replaces the Vernon Hills and 
Lincolnshire leases expiring in June 2015.

Zebra’s principal facilities as of December 31, 2013, are listed below:

Location 

Lincolnshire, Illinois, USA 
Vernon Hills, Illinois, USA 
Greenville, Wisconsin, USA 
Heerenveen, The Netherlands 
Agoura Hills, California, USA 
Buffalo Grove, Illinois, USA 
Preston, UK 
Lincolnshire, Illinois, USA 
Flowery Branch, Georgia, USA 
Lincoln, Rhode Island, USA 
Guangzhou, China 
Hauppauge, New York, USA 
Bourne End, UK 
Otay Mesa, California, USA 
San Jose, California, USA 
McAllen, Texas, USA 
Germantown, Maryland, USA 
Chicago, Illinois, USA 
Rogersville, Tennessee, USA 
Clayton, Missouri, USA 
Singapore, Singapore 
Shanghai, China 
Detroit, Michigan, USA 
Mexico City, Mexico 
Sao Paulo, Brazil 
Miami, Florida, USA 
Shanghai, China 

Square Footage 

Manufacturing,   Administrative,

Production & 
 Warehousing 

Research 
& Sales 

Total 

Lease Expires

0 
110,000 
100,500 
47,286 
0 
63,189 
51,450 
0 
40,520 
0 
0 
0 
0 
26,639 
0 
18,000 
0 
0 
0 
0 
0 
0 
0 
3,400 
0 
0 
0 

230,870 
115,000 
0 
47,286 
75,077 
0 
8,600 
47,334 
0 
40,116 
32,655 
32,500 
27,251 
0 
24,630 
0 
13,134 
10,417 
9,780 
9,688 
9,472 
8,287 
7,085 
3,488 
5,812 
5,786 
5,287 

230,870 
225,000 
100,500 
94,572 
75,077 
63,189 
60,050 
47,334 
40,520 
40,116 
32,655 
32,500 
27,251 
26,639 
24,630 
18,000 
13,134 
10,417 
9,780 
9,688 
9,472 
8,287 
7,085 
6,888 
5,812 
5,786 
5,287 

November 2026
June 2015
April 2028
July 2017
March 2021
July 2015
Owned by Zebra
June 2015
June 2017
April 2016
January 2014
October 2015
June 2019
September 2014
July 2015
September 2016
January 2016
June 2015
April 2014
April 2019
February 2017
December 2017
February 2018
October 2015
February 2015
October 2017
January 2015

   Total 

460,984 

769,555  1,230,539 

Zebra leases various other facilities around the world, which are dedicated to 
administrative, research and sales functions. These other leases, solely or in aggregate, 
are not material to Zebra. 

Item 3.  Legal Proceedings

See Note 12 in the Notes to the Consolidated Financial Statements included in this Form 10-K.

12

Not applicable.

PART II

Item 5.   Market for Registrant’s Common Equity, Related Stockholder 

Matters and Issuer Purchases of Equity Securities

Stock Information: Price Range and Common Stock
Our Class A Common Stock is traded on The NASDAQ Stock Market under the symbol 
ZBRA. The following table shows the high and low trade prices for each fiscal quarter in 
2013 and 2012, as reported by The NASDAQ Stock Market. 

2013 

High 

Low 

2012 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

$47.24  $40.04 
42.51 
42.86 
45.00 

47.20 
49.38 
55.22 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

High 

Low

$41.88  $34.61
31.79
33.25
34.92

41.79 
38.74 
40.41 

Source: The NASDAQ Stock Market 

At February 7, 2014, the last reported price for the Class A Common Stock was $54.62 per 
share, and there were 438 registered stockholders of record for Zebra’s Class A Common 
Stock. In addition, we had approximately 15,300 stockholders who owned Zebra stock in 
street name.

Dividend Policy
Since our initial public offering in 1991, we have not declared any cash dividends or 
distributions on our capital stock. Zebra currently does not anticipate paying any cash 
dividends in the foreseeable future. 

Treasury Shares
During the fourth quarter of 2013, Zebra purchased 88,100 shares of Zebra’s Class A 
Common Stock at a weighted average share price of $52.70 per share, as follows: 

ISSUER PURCHASES OF EQUITY SECURITIES

Period

October 2013  
(September 29 – October 26)

November 2013  
(October 27 – November 23)

December 2013 
(November 24 – December 31)

Total 
number 
of shares 
purchased

Average 
price paid 
per share

Total number of 
shares purchased 
as part of publicly 
announced program

Maximum number 
of shares that may 
yet be purchased 
under the program

  100

$45.03

  100

753,475

88,000

$ 52.71

88,000

665,475

0

  $   0.00

0

665,475

(1) On November 4, 2011, Zebra’s Board authorized the purchase of up to an additional 3,000,000 shares under the 

purchase plan program. The November 2011 authorization does not have an expiration date.

(2) During the fourth quarter, Zebra acquired 551 shares of Zebra Class A Common Stock through the withholding of 
shares necessary to satisfy tax withholding obligations upon the vesting of restricted stock awards. These shares 
were acquired at an average price of $48.28 per share.

 
 
 
 
 
 
 
 
 
 
 
 
Item 6.  Selected Financial Data 

CONSOLIDATED STATEMENTS OF EARNINGS (LOSS) DATA 
(In thousands, except per share amounts)

CONSOLIDATED BALANCE SHEET DATA 
(In thousands)

Year Ended December 31,

December 31,

2013

2012

2011

2010

2009

2013

2012

2011

2010

2009

$1,038,159

$ 996,168

$ 983,488

$ 894,359

$ 738,482

Cash and cash equivalents, 

Net sales

Cost of sales

Gross profit

Total operating expenses

Operating income

Income from continuing   
  operations before   
  income taxes

Income from  
  continuing operations

Income (loss) from  
  discontinued operations,  
  net of tax

534,549

504,524

496,719

473,584

420,895

503,610
343,346(1)
160,264

491,644
327,293(2)
164,351

486,769
304,733(3)
182,036

420,775
272,560(4)
148,215

317,587
247,308(5)
70,279

163,827

164,174

179,719

149,607

72,319

134,225

121,897

130,343

104,614

48,491

133

1,007

44,300

(2,836)

(1,387)

Net income

$  134,358

$ 122,904

$ 174,643

$ 101,778

$  47,104

Basic earnings per share:

Income from  
  continuing operations 

$ 

2.65

$ 

2.36

$ 

2.42

$ 

1.83

$ 

0.81

Income (loss) from 
  discontinued operations 

            Net income

Diluted earnings per share:

Income from  
  continuing operations 
Income (loss) from 
  discontinued operations

$ 

$ 

0.00

0.02

0.82

(0.05)

(0.02)

2.65

$ 

2.38

$ 

3.24

$ 

1.78

$ 

0.79

2.63

$ 

2.35

$ 

2.40

$ 

1.82

$ 

0.81

0.00

0.02

0.82

(0.05)

(0.02)

            Net income

$ 

2.63

$ 

2.37

$ 

3.22

$ 

1.77

$ 

0.79

Weighted average 
  shares outstanding

Basic 

Diluted 

50,693

51,063

51,566

51,843

53,854

54,191

57,143

57,428

59,306

59,425

restricted cash, investments 
and marketable securities 
(current and long-term)

$  415,795

$ 394,075

$ 326,695

$ 258,598

$ 245,027

Working capital(6)
Total assets
Long-term obligations(7)
Stockholders’ equity

635,049

1,119,812

15,477

615,649

967,748

14,229

475,899

899,006

11,515

455,143

878,864

10,191

429,277

830,479

9,012

958,658

857,002

776,925

730,032

712,129

(1)  Includes exit and restructuring costs of $5,890,000 

(2)  Includes asset impairment charges of $9,114,000 and exit and restructuring costs of $960,000. 

(3)  Includes exit and restructuring costs of $2,041,000. 

(4)  Includes litigation settlement proceeds received of $1,082,000 and exit and restructuring costs of $2,262,000. 

(5)  Includes exit and restructuring costs of $9,902,000. 

(6)  Calculated as current assets minus current liabilities. 

(7)  Long-term obligations include deferred compensation and unearned revenue. See Note 17 Deferred 
Compensation Plan in the Notes to the Consolidated Financial Statements included in this Form 10-K.

13

 
 
 
 
 
 
 
 
 
 
Item 7.  Management’s Discussion and Analysis of Financial Condition 

Consolidated Results of Operations – Fourth quarter

and Results of Operations 

Results of Operations: Fourth Quarter of 2013 versus Fourth Quarter of 2012

Consolidated Results of Operations
(Amounts in thousands, except percentages)

Three Months Ended 
December 31, 

Percent 
2012  Change 

  Percent of  Percent of
Net Sales  Net Sales
2012

2013 

2013 

94.7 

5.3 

100.0 

95.3

4.7

100.0

48.0 

2.4 

50.4 

49.6 

32.3 

17.3 

0.3 

17.6 

3.0 

14.6 

0.0 

14.6 

48.1

2.7

50.8

49.2

31.7

17.5

(0.1)

17.4

3.7

13.7

0.1

13.8

11.7 

25.4 

12.4 

12.0 

1.7 

11.5 

13.3 

14.4 

11.2 

N/M 

Net Sales

    Tangible products 

$269,583 

$241,257 

    Service & software 

14,956 

11,922 

Total net sales 

Cost of Sales

284,539 

253,179 

    Tangible products 

136,547 

121,869 

    Service & software 

6,964 

6,850 

Total cost of sales 

    Gross profit 

Operating expenses 

    Operating income 

Other income (expense) 

    Income from continuing  
      operations before  
      income taxes 

Income taxes 

    Income from continuing  
      operations 

    Income from discontinued  
      operations, net of tax 

Net income 

Diluted earnings per share: 

    Income from continuing  
      operations 

    Income from  
      discontinued operations 

143,511 

128,719 

141,028 

124,460 

91,949 

49,079 

1,127 

80,342 

44,118 

(56) 

50,206 

44,062 

8,681 

9,263 

13.9 

(6.3) 

41,525 

34,799 

19.3 

125 

191 

$  41,650 

$  34,990 

(34.6) 

19.0 

$      0.82 

$      0.68 

20.6

0.00 

0.00 

0.0 

20.6

    Net income 

$      0.82 

$      0.68 

14

Sales 
Net sales for the fourth quarter of 2013, compared with the same quarter in 2012, 
increased 12.4% as a result of increased sales across all product and service categories. 
Sales benefited from a general improvement in business conditions, with notable sales 
growth to customers in retail and manufacturing. Printer unit volume growth of 14.6% 
was partially offset by a 3.1% decline in average printer selling price. The acquisition of 
Hart Systems LLC, which occurred in December 2013, did not have a material effect on 
2013 fourth quarter sales or financial results.

Sales by product category were as follows (amounts in thousands, except percentages):

Product category 

2013 

Three Months Ended 
December 31, 

Percent 
2012  Change 

  Percent of  Percent of
Net Sales  Net Sales
2012

2013 

Hardware 

Supplies 

Service and software 

$202,772 

$182,267 

65,327 

14,956 

57,607 

11,922 

    Subtotal products 

283,055 

251,796 

Shipping and handling 

1,484 

1,383 

    Total net sales 

$284,539 

$253,179 

11.2 

13.4 

25.4 

12.4 

7.3 

12.4 

71.2 

23.0 

5.3 

99.5 

0.5 

72.0

22.8

4.7

99.5

0.5

100.0 

100.0

Printer unit volumes and average selling price information is summarized below:

Total printers shipped 

Three Months Ended
December 31, 

2013 

2012 

368,204 

321,314 

Average selling price of printers shipped 

  $       462 

$       477 

Percent
Change

14.6

(3.1)

For the fourth quarter of 2013, unit volumes increased across all printer categories. The 
decrease in average selling price is a result of a change in product mix toward lower 
priced products in the 2013 quarter compared to the corresponding 2012 quarter. 

Sales growth in North America, Asia Pacific and the Europe, Middle East and Africa 
region was partially offset by a sales decline in Latin America. Movement in foreign 
currency, net of hedge activity, increased sales by $1,979,000.

Sales to customers by geographic region were as follows (in thousands, except percentages):

Geographic region 

2013 

Three Months Ended 
December 31, 

Percent 
2012  Change 

  Percent of  Percent of
Net Sales  Net Sales
2012

2013 

Europe, Middle East 
  and Africa 

Latin America 

Asia-Pacific 

    Total International 

North America 

    Total net sales 

$  88,660 

$  83,355 

25,335 

40,936 

26,255 

31,665 

154,931 

141,275 

129,608 

111,904 

$284,539 

$253,179 

6.4 

(3.5) 

29.3 

9.7 

15.8 

12.4 

31.2 

8.9 

14.4 

54.5 

45.5 

32.9

10.4

12.5

55.8

44.2

100.0 

100.0

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gross profit
Gross profit increased 13.3% for the fourth quarter of 2013 versus the fourth quarter of 
2012. As a percentage of sales, gross margin increased from 49.2% to 49.6%, primarily 
due to higher volume. Favorable foreign currency movements, net of hedges, increased 
fourth quarter gross profit by $1,672,000.

Operating expenses
Operating expenses are summarized below (in thousands, except percentages):

Operating expenses 

2013 

Three Months Ended 
December 31, 

Percent 
2012  Change 

  Percent of  Percent of
Net Sales  Net Sales
2012

2013 

Selling and marketing 

$  36,280 

$  33,313 

Research and development 

General and administrative 

23,712 

24,434 

Amortization of intangible assets 

1,826 

Acquisition costs 

Exit and restructuring costs 

3,322 

2,375 

22,605 

20,964 

1,463 

1,037 

960 

    Total operating expenses 

$  91,949 

$  80,342 

8.9 

4.9 

16.6 

24.8 

N/M 

N/M 

14.4 

12.8 

13.2

8.3 

8.6 

0.6 

1.2 

0.8 

8.9

8.3

0.6

0.4

0.4

32.3 

31.7

Operating expenses for the quarter increased 14.4% primarily from increased expenses 
for compensation, outside professional services, information systems, and depreciation. 
The increase in amortization expense is related to the acquisition of certain patent rights 
in December 2012. Acquisition costs relate to investigated, and completed mergers 
and acquisitions during the period. Exit and restructuring costs in 2013 relate to the 
restructuring of the location solutions business management structure. 

Operating income
Operating income for the fourth quarter of 2013 compared to the same period in 2012, 
increased 11.2%. The combination of sales growth and related improvement in gross 
margin contributed to the increase in operating income.

Income taxes
The effective income tax rate for the fourth quarter of 2013 was 17.3% compared with 
21.0% for the same quarter in the prior year. This decrease is due to a combination of 
higher profits in lower-rate international jurisdictions and the implementation of the 
foreign holding company structure. In addition, the company recorded a favorable 
provision to return adjustment of $394,000, resulting in a reduction to the effective tax 
rate following the filing of the companies UK & Singapore income tax returns.

Results of Operations: Year ended December 31, 2013 versus Year ended December 31, 2012

Consolidated Results of Operations
(Amounts in thousands, except percentages)

Year Ended 
December 31, 

2013 

Percent 
2012  Change 

  Percent of  Percent of
Net Sales  Net Sales
2012

2013 

Net Sales

    Tangible products 

$   984,532 

$948,227 

    Service & software 

53,627 

47,941 

Total net sales 

Cost of Sales

1,038,159 

996,168 

    Tangible products 

507,513 

479,633 

    Service & software 

27,036 

24,891 

Total cost of sales 

    Gross profit 

534,549 

504,524 

503,610 

491,644 

Operating expenses 

343,346 

327,293 

    Operating income 

160,264 

164,351 

Other income (expense) 

3,563 

(177) 

3.8 

11.9 

4.2 

5.8 

8.6 

6.0 

2.4 

4.9 

(2.5) 

N/M 

    Income from continuing  
      operations before  
      income taxes 

Income taxes 

    Income from continuing  
      operations 

    Income from discontinued  
      operations, net of tax 

163,827 

164,174 

29,602 

42,277 

(0.2) 

(30.0) 

134,225 

121,897 

10.1 

133 

1,007 

(86.8) 

Net income 

$134,358 

$122,904 

9.3 

Diluted earnings per share: 

    Income from continuing  
      operations 

    Income from  
      discontinued operations 

$      2.63 

$      2.35 

11.9

    Net income 

$      2.63 

$      2.37 

0.00 

0.02 

N/M 

11.0

94.8 

5.2 

100.0 

95.2

4.8

100.0

48.9 

2.6 

51.5 

48.5 

33.1 

15.4 

0.4 

15.8 

2.9 

12.9 

0.0 

12.9 

48.1

2.5

50.6

49.4

32.9

16.5

(0.0)

16.5

4.3

12.2

0.1

12.3

15

 
 
 
 
 
Consolidated Results of Operations – Full Year

Sales to customers by geographic region were as follows (in thousands, except percentages):

Sales
Net sales for 2013 compared with 2012 increased 4.2% as a result of growth across most 
product categories with notable increases in supplies, service and software. The growth 
in supplies, due to the LaserBand acquisition in July 2012, partially offset weak business 
conditions from the first half of 2013. Printer unit volumes increased 4.9% for 2013 
compared to 2012 due to volume increases in desktop, mobile, kiosk and card printers. 
Movement towards lower-priced printers partially offset unit volume increases. Movement 
in foreign currency, net of hedge activity, partially offset sales growth by $2,807,000.

Sales by product category were as follows (amounts in thousands, except percentages):

Product category 

2013 

Year Ended 
December 31, 

Percent 
2012  Change 

  Percent of  Percent of
Net Sales  Net Sales
2012

2013 

Hardware 

Supplies 

$   735,123 

$730,489 

243,965 

212,499 

Service and software 

53,627 

47,941 

    Subtotal products 

1,032,715 

990,929 

Shipping and handling 

5,444 

5,239 

    Total net sales 

$1,038,159 

$996,168 

0.6 

14.8 

11.9 

4.2 

3.9 

4.2 

70.8 

23.5 

5.2 

99.5 

0.5 

73.4

21.3

4.8

99.5

0.5

100.0 

100.0

Geographic region 

2013 

Year Ended 
December 31, 

Percent 
2012  Change 

  Percent of  Percent of
Net Sales  Net Sales
2012

2013 

Europe, Middle East 
  and Africa 

Latin America 

Asia-Pacific 

$   326,470 

$322,970 

99,041 

100,101 

152,740 

137,577 

    Total International 

578,251 

560,648 

North America 

459,908 

435,520 

    Total net sales 

$1,038,159 

$996,168 

1.1 

(1.1) 

11.0 

3.1 

5.6 

4.2 

31.4 

9.5 

14.7 

55.6 

44.4 

32.4

10.0

13.8

56.2

43.8

100.0 

100.0

Gross profit
Gross profit increased 2.4% due to higher volumes partially offset by unfavorable 
movements in product mix. Movements in foreign currency, net of hedges, decreased 
gross profit by $1,014,000.

Operating expenses
Operating expenses are summarized below (in thousands, except percentages):

Year Ended 
December 31, 

Percent 
2012  Change 

  Percent of  Percent of
Net Sales  Net Sales
2012

2013 

Printer unit volumes and average selling price information is summarized below:

Operating expenses 

2013 

Total printers shipped 

  1,321,624 

1,260,141 

Average selling price of printers shipped 

  $         469 

$         485 

Year Ended
December 31, 

2013 

2012 

Percent
Change

4.9

(3.3)

Product unit volumes increased 4.9% in 2013 over the prior year. This was due to 
increased volumes in desktop, mobile, kiosk and card printers. The average selling price 
reflects a change in product mix toward lower priced products from year to year. 

North America, Asia Pacific and Europe, Middle East and Africa contributed to an overall 
growth of 4.2% with notable increases in supplies and printer sales. The growth in 
supplies, which includes labels and wristbands, is the result of the LaserBand acquisition 
in July of 2012 plus organic growth in supplies.

16

Selling and marketing 

$138,020 

$129,906 

Research and development 

General and administrative 

Amortization of intangible assets 

Acquisition costs 

Exit and restructuring costs 

Asset impairment charge 

91,147 

96,216 

7,383 

4,690 

5,890 

0 

87,364 

92,167 

4,673 

3,109 

960 

9,114 

    Total operating expenses 

$343,346  $ 327,293 

6.2 

4.3 

4.4 

58.0 

50.9 

N/M 

N/M 

4.9 

13.2 

13.0

8.8 

9.3 

0.7 

0.5 

0.6 

0.0 

8.8

9.3

0.5

0.3

0.1

0.9

33.1 

32.9

Operating expenses for 2013 increased 4.9%. The increase is due to increased expenses 
across all functional areas offset by the absence of a goodwill impairment charge which 
represents 2.8% of 2012 operating expenses. The acquisition of both LaserBand and 
StepOne contributed to the increase in Zebra’s operating expenses. Several categories 
accounted for these increases, including compensation costs, outside professional 
services, depreciation and information systems expenses. Acquisition costs are related 
to investigated and completed acquisitions during the period. Amortization of intangible 
assets increased from additions of current technology, patent and patent rights and 
customer relationships during the year, including the acquisition of LaserBand in July 
2012. Exit and restructuring costs in 2012 and 2013 primarily relate to the restructuring of 
the location solutions business management structure. 

Exit and restructuring costs
During the third quarter of 2012, revenue from location solutions fell below plan from 
slower than anticipated growth in the automotive and process manufacturing industries 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
and weakness in the government sector. As a result, we initiated the Locations Solutions 
2012 restructuring plan. 

In the second quarter of 2013, management determined that additional restructuring 
actions would be required to meet our financial goals for the location solutions business. 
We anticipate that the results of our restructuring actions will reduce costs of the location 
solutions business by $4,000,000 per year. These savings should be fully realized by the 
first quarter 2014. The savings from the location solutions restructuring plan will primarily 
benefit cost of goods sold, engineering and selling and marketing expenses. 

During 2007, Zebra began a plan to outsource printer manufacturing to a third-party 
contract manufacturer. The transition to the third-party manufacturer was completed 
during 2010. During the fourth quarter of 2012, we determined that further supply chain 
cost reductions were possible by moving certain supply chain support operations closer 
to our contract printer manufacturer’s facility, which is located in China. We anticipate 
these actions will generate $2,600,000 in annual savings to our cost of goods sold. These 
actions were completed by the end of 2013.

ownership of its significant foreign affiliates under a single holding company. In addition, 
the structure introduced leverage which gives Zebra the ability to facilitate cash pooling 
and improve the capital structure of its non-US operations. The new capital structure 
and global financing favorably impacts the Zebra’s effective tax rate and facilitates the 
tax efficient movement of Zebra’s foreign cash to finance the ongoing operating and 
investment needs of the foreign subsidiaries. The restructuring was completed in the 
second quarter of 2012 and was in place for the full year in 2013. In addition, the US R&D 
credit reinstatement for the 2012 income tax year resulted in a tax benefit of $900,000. 
Finally, Zebra recorded a favorable provision to return adjustment resulting in a reduction 
to the effective tax rate of 1.1% following the filing of Zebra’s 2012 income tax returns.

Comparison of Years Ended December 31, 2012 and 2011
Consolidated Results of Operations
(Amounts in thousands, except percentages)

Year Ended 
December 31, 

2012 

Percent 
2011  Change 

  Percent of  Percent of
Net Sales  Net Sales
2011

2012 

Operating income
The operating income decrease for 2013 was the result of operating expense increases as 
noted above and partially offset by higher gross profit.

Other income (expense)
Zebra’s non-operating income and expense items are summarized in the following table 
(in thousands):

 Year Ended

Net Sales

    Tangible products 

$948,227 

$936,282 

    Service & software 

47,941 

47,206 

Total net sales 

Cost of Sales

996,168 

983,488 

    Tangible products 

479,633 

469,834 

December 31, 2013 

December 31, 2012

    Service & software 

24,891 

26,885 

Investment income 

Foreign exchange loss 

Other, net 

   Total other income (expense) 

$2,366 

(524) 

1,721 

$3,563 

$ 2,485

(941)

(1,721)

$   (177)

Total cost of sales 

    Gross profit 

504,524 

496,719 

491,644 

486,769 

Operating expenses 

327,293 

304,733 

1.3 

1.6 

1.3 

2.1 

(7.4) 

1.6 

1.0 

7.4 

95.2 

4.8 

100.0 

48.1 

2.5 

50.6 

49.4 

32.9 

16.5 

95.2

4.8

100.0

47.8

2.7

50.5

49.5

31.0

18.5

    Operating income 

164,351 

182,036 

(9.7) 

Other income (expense) 

(177) 

(2,317) 

(92.4) 

(0.0) 

(0.2)

The increase in other income is the result of a net $1,557,000 favorable litigation 
settlement associated with an investment loss that was recorded in prior years.

 Year Ended

    Income from continuing  
      operations before  
      income taxes 

Rate of return analysis: 

December 31, 2013 

December 31, 2012

Income taxes 

Average cash and marketable securities balances 

$404,935 

Annualized rate of return 

0.6% 

$360,385

0.7%

Investment income decreased due to a lower yield on invested financial assets compared 
with 2012, even though cash and investment balances were higher in 2013 versus 2012.

Income taxes
The effective income tax rate for 2013 was 18.1% compared with an income tax rate 
of 25.8%. The 2012 rate reflects a discrete item for nondeductible asset impairment 
charge, increasing the tax rate by 1.9% for the full year. Further, in 2012, in order to 
streamline the management, financing and capital structure of its foreign affiliates, Zebra 
established a foreign holding company and restructured the ownership structure of its 
foreign affiliates. This new holding company structure allows Zebra to consolidate the 

    Income from continuing  
      operations 

    Income from  
      discontinued operations,  
      net of tax 

Net income 

Diluted earnings per share: 

    Income from continuing  
      operations 

    Income from  
      discontinued operations 

164,174 

179,719 

42,277 

49,376 

(8.6) 

(14.4) 

121,897 

130,343 

(6.5) 

1,007 

44,300 

$122,904 

$174,643 

(97.7) 

(29.6) 

16.5 

4.3 

12.2 

0.1 

12.3 

$      2.35 

$      2.40 

(2.1)

    Net income 

$      2.37 

$     3.22 

0.02 

0.82 

(97.6) 

(26.4)

18.3

5.0

13.3

4.5

17.8

17

 
 
 
 
 
 
Consolidated Results of Operations – Full Year

Printer unit volumes and average selling price information is summarized below:

Net sales for 2012 compared with 2011 increased 1.3%. This increase is primarily due to 
growth in sales of supplies, including the impact of the acquisition of LaserBand LLC in 
July 2012. Printer unit volumes increased 6.0% for 2012 compared to 2011 due to volume 
increases in desktop, mobile and card printers. Movement towards lower-priced printers 
partially offset unit volume increases. 

Sales by product category were as follows (amounts in thousands, except percentages):

Product category 

2012 

Year Ended 
December 31, 

Percent 
2011  Change 

  Percent of  Percent of
Net Sales  Net Sales
2011

2012 

Hardware 

Supplies 

$730,489 

$743,308 

212,499 

187,457 

Service and software 

47,941 

47,206 

    Subtotal products 

990,929 

977,971 

Shipping and handling 

5,239 

5,517 

    Total net sales 

$996,168 

$983,488 

(1.7) 

13.4 

1.6 

1.3 

(5.0) 

1.3 

73.4 

21.3 

4.8 

99.5 

0.6 

75.5

19.1

4.8

99.4

0.6

100.0 

100.0

Sales increased in Latin America due to improved geographic coverage with notable 
increases in supplies, mobile, and card printer sales compared to 2011. Sales in North 
America increased due to increased sales of supplies and continued demand for desktop, 
card and tabletop printers. Zebra continues to build a broader base of customers to 
penetrate targeted industries more deeply. Movements in foreign exchange rates 
decreased sales by $12,139,000 in the Europe, Middle East and Africa regions due 
principally to a weaker euro against the U.S. dollar.

Sales to customers by geographic region were as follows (in thousands,  
except percentages):

Geographic region 

2012 

Year Ended 
December 31, 

Percent 
2011  Change 

  Percent of  Percent of
Net Sales  Net Sales
2011

2012 

Europe, Middle East 
  and Africa 

Latin America 

Asia-Pacific 

$322,970 

$342,578 

100,101 

89,715 

137,577 

141,987 

    Total International 

560,648 

574,280 

North America 

    Total net sales 

435,520 

409,208 

$996,168 

$983,488 

(5.7) 

11.6 

(3.1) 

(2.4) 

6.4 

1.3 

32.4 

10.0 

13.8 

56.2 

43.8 

34.8

9.1

14.5

58.4

41.6

100.0 

100.0

Gross profit
Gross profit increased 1.0% due to higher volumes and lower material costs. Lower 
freight costs in 2012 of $5,042,000 versus 2011 helped improve gross profit while 
unfavorable movements in foreign currency decreased gross profit by $9,923,000. The 
above factors contributed to the slight decrease in gross margin from 49.5% to 49.4%.

18

Total printers shipped 

  1,260,141 

1,188,892 

Average selling price of printers shipped 

  $         485 

$         527 

Year Ended
December 31, 

2012 

2011 

Percent
Change

6.0

(7.9)

Product unit volumes increased 6.0% in 2012 over the prior year. This was due to 
increased volumes in desktop, mobile and card printers. The average selling price reflects 
a change in product mix toward lower priced products from year to year.

Operating expenses
Operating expenses are summarized below (in thousands, except percentages):

Operating expenses 

2012 

Year Ended 
December 31, 

Percent 
2011  Change 

  Percent of  Percent of
Net Sales  Net Sales
2011

2012 

Selling and marketing 

$129,906  $127,797 

Research and development 

General and administrative 

87,364 

92,167 

Amortization of intangible assets 

4,673 

Acquisition costs 

Exit and restructuring costs 

Asset impairment charge 

3,109 

960 

9,114 

89,926 

81,345 

3,320 

304 

0 

    Total operating expenses 

$ 327,293  $304,733 

1.7 

(2.8) 

13.3 

40.8 

N/M 

N/M 

7.4 

2,041 

(53.0) 

13.0 

13.1

8.8 

9.3 

0.5 

0.3 

0.1 

0.9 

9.1

8.3

0.3

0.0

0.2

0.0

32.9 

31.0

Operating expenses for 2012 increased 7.4%. This is primarily due to greater selling 
and marketing and general and administrative expenses. The asset impairment charge 
accounted for 40.4% of the total increase in 2012. Several other categories accounted 
for these increases, including compensation costs, outside professional services, 
rent, depreciation and information systems expenses. Acquisition costs are related to 
investigated and completed acquisitions during the period. Amortization of intangible 
assets increased due to additions of current technology, patent and patent rights and 
customer relationships during the year as a result of the acquisition of LaserBand. 
Exit and restructuring costs in 2012 relate to the restructuring of the location solutions 
business management structure while costs in 2011 relate to the relocation and 
consolidation of administrative, accounting and distribution functions of our location 
solutions operations to Illinois. The asset impairment charge in 2012 relates to the 
goodwill associated with Zebra’s smaller reporting unit. 

Operating income
The operating income decrease for 2012 was the result of operating expense increases as 
noted above and partially offset by higher gross profit.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other income (expense)
Zebra’s non-operating income and expense items are summarized in the following table 
(in thousands):

Investment income 

Foreign exchange loss 

Other, net 

   Total other income (expense) 

December 31, 2012 

December 31, 2011

 Year Ended

$    2,485 

(941) 

(1,721) 

$   (177) 

$    1,944

(2,006)

(2,255)

$  (2,317)

Other expense decreased in 2012 as a result of decreases in foreign exchange losses.

Rate of return analysis: 

December 31, 2012 

December 31, 2011

Average cash and marketable securities balances 

$360,385 

Annualized rate of return 

0.7% 

$292,646

0.7%

 Year Ended

Investment income increased overall from higher cash and investment balances in 2012 
versus 2011. 

Income taxes
The effective income tax rate for 2012 was 25.8% compared with an income tax rate 
of 27.5% for 2011. During 2012, Zebra established a foreign holding company structure 
that is designed to accomplish various international business objectives. This new 
holding company structure allows Zebra to consolidate the ownership of its significant 
foreign affiliates under a single holding company. In addition, the structure introduced 
leverage and gives Zebra the ability to facilitate cash pooling for its non-US operations. 
This favorably impacts the Zebra’s effective tax rate, and provides for the tax efficient 
movement of cash within the structure to efficiently deploy cash generated by the foreign 
subsidiaries for various uses, including potential acquisitions. The structure was put 
in place in the second quarter of 2012. These reductions were offset by a discrete item 
in the third quarter of 2012 related to a non-deductible asset impairment charge which 
increased the effective tax rate for 2012 by 1.9%. The rate in 2011 included a tax valuation 
allowance in the first quarter of 2011 against a subsequently divested subsidiary.

Income from discontinued operations
The income from discontinued operations in 2012 is related to an amendment and 
extension of the proveo loan agreement and reversal of amounts previously reserved 
which were related to the finalization of the accounting and taxes. The income from 
discontinued operations in 2011 relates to the sale of Navis LLC and proveo AG, offset by 
losses on discontinued operations.

Critical Accounting Policies and Estimates
Management prepared the consolidated financial statements of Zebra under accounting 
principles generally accepted in the United States of America. These principles require the 
use of estimates, judgments and assumptions. We believe that the estimates, judgments 
and assumptions we used are reasonable, based upon the information available. 

Our estimates and assumptions affect the reported amounts in our financial statements. 
The following accounting policies comprise those that we believe are the most critical in 
understanding and evaluating Zebra’s reported financial results.

Revenue Recognition
Product revenue is recognized once four criteria are met: (1) we have persuasive 
evidence that an arrangement exits; (2) delivery has occurred and title has passed to 
the customer, which happens at the point of shipment (except in Asia where the terms 
are FOB destination) provided that no significant obligations remain; (3) the price is 
fixed and determinable; and (4) collectability is reasonably assured. Other items that 
affect our revenue recognition include:

Customer Returns
Customers have the right to return products that do not function properly within 
a limited time after delivery. We monitor and track product returns and record a 
provision for the estimated future returns based on historical experience and any 
notification received of pending returns. Returns have historically been within 
expectations and the provisions established, but Zebra cannot guarantee that it will 
continue to experience return rates consistent with historical patterns. Historically, 
our product returns have not been significant. However, if a significant issue should 
arise, it could have a material impact on our financial statements. 

Growth Rebates
Some of our channel program partners are offered incentive rebates based on the 
attainment of specific growth targets related to products they purchase from us over a 
quarter or year. These rebates are recorded as a reduction to revenue. Each quarter, we 
estimate the amount of outstanding rebates and establish a reserve for them based on 
shipment history. Historically, actual rebates have been in line with our estimates.

Price Protection
Some of our customers are offered price protection by Zebra as an incentive to carry 
inventory of our product. These price protection plans provide that if we lower prices, 
we will credit them for the price decrease on inventory they hold. We estimate future 
payments under price protection programs quarterly and establish a reserve, which is 
charged against revenue. Our customers typically carry limited amounts of inventory, 
and Zebra infrequently lowers prices on current products. As a result, the amounts 
paid under these plans have been minimal. 

19

 
 
 
Software Revenue
We sell four types of software and record revenue as follows:

•   Our printers contain embedded firmware, which is part of the hardware 

purchase. We consider the sale of this firmware to be incidental to the sale of the 
printer and do not attribute any revenue to it.

•   We sell a limited amount of prepackaged, or off-the-shelf, software for the 

creation of barcode labels using our printers. There is no customization required 
to use this software, and we have no post-shipment obligations on the software. 
Revenue is recognized at the time this prepackaged software is shipped.

•   We sometimes provide custom software as part of a printer installation project. 

We bill custom software development services separate from the related hardware. 
Revenue related to custom software is recognized once the custom software 
development services have been completed and accepted by the customer.

•    We recognize license revenue under ASC (Accounting Standards Codification) 
985, when (1) a signed contract is obtained; (2) delivery of the product has 
occurred; (3) the license fee is fixed or determinable; and (4) collection is probable.

Maintenance and Support Agreements
We enter into post-contract maintenance and support agreements. Revenues are 
recognized ratably over the service period and the cost of providing these services 
is expensed as incurred.

Shipping and Handling
We charge our customers for shipping and handling services based upon our internal 
price list for these items. The amounts billed to customers are recorded as revenue 
when the product ships. Any costs incurred related to these services are included in 
cost of sales.

Zebra enters into sales transactions that include more than one product type. This 
bundle of products might include printers, current or future supplies, and services. 
When this type of transaction occurs, we allocate the purchase price to each product 
type based on the fair value of the individual products determined by vendor specific 
objective evidence. The revenue for each individual product is then recognized when 
the recognition criteria for that product is fully met.

Investments and Marketable Securities 
The composition of investments and marketable securities at December 31, 2013, was  
as follows:

U.S. government and agency securities
Obligations of government sponsored enterprises(1)
State and municipal bonds

Corporate securities

Other investments

25.4%

9.5%
14.6%

47.2%

3.3%

(1)  Includes investments in notes issued by the Federal Home Loan Mortgage Corporation, the Federal 

National Mortgage Association and the Federal Home Loan Bank.

20

Trading securities are bought and held principally for the purpose of selling them in the 
near term. Held-to-maturity securities are those debt securities that Zebra has the ability 
and intent to hold until maturity. Securities not included in trading or held-to-maturity are 
classified as available-for-sale. 

Trading and available-for-sale securities are recorded at fair value. Held-to-maturity 
securities are recorded at amortized cost, adjusted for the amortization or accretion of 
discounts or premiums. Unrealized holding gains and losses on trading securities are 
included in earnings. Unrealized holding gains and losses, net of the related tax effect, on 
available-for-sale securities are excluded from earnings and are reported as a separate 
component of stockholders’ equity until realized.

Zebra’s investments in marketable debt securities are classified as available-for-sale 
except for securities held in Zebra’s deferred compensation plan which are considered 
to be trading securities. Investments in marketable debt securities are classified based 
on intent and ability to sell investment securities. Zebra’s available-for-sale securities 
are used to fund future acquisitions and other operating needs and therefore can be 
sold prior to maturity. Investments in marketable debt securities for which Zebra intends 
to sell within the next year are classified as current and those that we intend to hold in 
excess of one-year are classified as non-current.

Accounts Receivable
We have standardized credit granting and review policies and procedures for all  
customer accounts, including:

•  Credit reviews of all new customer accounts,

•  Ongoing credit evaluations of current customers,

•  Credit limits and payment terms based on available credit information,

•   Adjustments to credit limits based upon payment history and the customer’s current 

credit worthiness, 

•   Active collection efforts by regional credit functions, reporting directly to the 

corporate financial officers, and

•  Limited credit insurance on the majority of our international revenues.

We reserve for estimated credit losses based upon historical experience and specific 
customer collection issues. Over the last three years, accounts receivable reserves 
varied from 0.3% to 0.9% of total accounts receivable. Accounts receivable reserves 
as of December 31, 2013, were $453,000, or 0.3% of the balance due. We believe this 
reserve level is appropriate considering the quality of the portfolio as of December 31, 
2013. While credit losses have historically been within expectations and the provisions 
established, we cannot guarantee that our credit loss experience will continue to be 
consistent with historical experience.

Inventories
We value our inventories at the lower of the actual cost to purchase or manufacture using 
the first-in, first-out (FIFO) method, or the current estimated market value. We review 
inventory quantities on hand and record a provision for excess and obsolete inventory 
based on forecasts of product demand and production requirements for the subsequent 
twelve months. 

 
 
 
 
 
 
 
 
 
 
 
 
Over the last three years, our inventory reserves have ranged from 8.8% to 11.9% of 
gross inventory. As of December 31, 2013, inventory reserves were $12,561,000, or 9.4% 
of gross inventory. We believe this reserve level is appropriate considering the quantities 
and quality of the inventories as of December 31, 2013.

If Zebra believes that one or more of the above indicators of impairment have occurred 
and the undiscounted cash flow test has failed in the case of amortizable assets, Zebra 
measures impairment based on projected discounted cash flows using a discount rate 
that incorporates the risk inherent in the cash flows. 

Valuation of Goodwill
We test the impairment of goodwill each year as of the end of May or whenever events 
or changes in circumstances indicate that the carrying value may not be recoverable. We 
completed our annual qualitative assessment, in accordance with ASU 2011-08 Goodwill 
and Other (Topic 350), during June 2013 and determined that our goodwill was not 
impaired as of the end of May 2013.

Goodwill of a reporting unit is tested for impairment between annual tests if an event occurs 
or circumstances change that would more likely than not reduce the fair value of a reporting 
unit below its carrying amount. Examples of such events or circumstances include: 

•   Significant adverse change in legal factors or in the business climate,

•  Adverse action or assessment by a regulator,

•  Unanticipated competition,

•  Loss of key personnel,

•  More-likely-than-not expectation that a reporting unit or a significant portion of a 

reporting unit will be sold or otherwise disposed of,

•  Testing for recoverability of a significant asset group within a reporting unit, 

•  Allocation of a portion of goodwill to a business to be disposed of.

In accordance with ASU 2011-08, Zebra’s qualitative analysis determined that it is not 
more likely than not that the fair value of our goodwill is less than the carrying amount 
and therefore, performing the two-step impairment test was not necessary. If Zebra 
concluded otherwise, we would perform the first step of the two-step impairment test 
by calculating the fair value and comparing the fair value to the carrying amount. If the 
carrying amount exceeded the fair value, we would perform the second step of goodwill 
impairment test to determine the amount of impairment loss. The second step of the 
goodwill impairment test involves comparing the implied fair value of the affected 
reporting unit’s goodwill with the carrying value of that goodwill. 

There have not been any significant changes to our impairment testing methodology 
other than updating the assumptions to reflect the current market environment. Zebra will 
monitor future results and will perform a test if indicators trigger an impairment review. 

Valuation of Long-Lived and Other Intangible Assets
Zebra evaluates the impairment of identifiable intangibles and other long-lived assets 
whenever events or changes in circumstances indicate that the carrying value may not be 
recoverable. Factors considered that may trigger an impairment review consist of:

•  Significant underperformance relative to expected historical or projected future 

operating results, 

•  Significant changes in the manner of use of the acquired assets or the strategy for 

the overall business, 

•  Significant negative industry or economic trends,

•  Significant decline in Zebra’s stock price for a sustained period, and

•  Significant decline in market capitalization relative to net book value. 

Net intangible assets, long-lived assets and goodwill amounted to $334,356,000 as of 
December 31, 2013.

Income Taxes
On January 1, 2007, we adopted ASC 740. According to ASC 740, Zebra identified, evaluated, 
and measured the amount of income tax benefits to be recognized for all of our income tax 
positions. 

Zebra’s continuing practice is to recognize interest and penalties related to income tax 
matters as part of income tax expense. For the years ended December 31, 2013 and 
December 31, 2012, we did not accrue any interest or penalties into income tax expense. 

We are currently undergoing an audit of the 2011 and 2012 US federal income tax returns. 
The tax years 2009 through 2012 remain open to examination by multiple state taxing 
jurisdictions. Tax authorities in the United Kingdom have completed income tax audits for 
tax years through 2011. 

Included in deferred tax assets are amounts related to federal and state net operating losses 
that resulted from Zebra’s acquisition of WhereNet Corp. As of December 31, 2013, Zebra 
had approximately $8,252,000 of net operating loss carryforwards available to offset future 
taxable income which expire in 2022 through 2027. As of December 31, 2013, Zebra had 
approximately $26,980,000 of state net operating loss carryforwards which expire in 2013 
through 2020. Zebra’s intention is to utilize these net operating loss carryforwards to offset 
future income tax expense. Under the United States Tax Reform Act of 1986, the amount 
of benefits from net operating loss carryforwards may be impaired or limited in certain 
circumstances, including significant changes in ownership interests.

Effective tax rate 

December 31, 2013 

December 31, 2012

 Year Ended

18.1% 

25.8%

During 2012, in order to streamline the management, financing and capital structure of 
its foreign affiliates, Zebra established a foreign holding company and restructured the 
ownership structure of its foreign affiliates. This new holding company structure allows 
Zebra to consolidate the ownership of its significant foreign affiliates under a single 
holding company. In addition, the structure introduced leverage which gives Zebra the 
ability to facilitate cash pooling and improve the capital structure of its non-US operations. 
The new capital structure and global financing favorably impacts the Zebra’s effective 
tax rate, and facilitates the tax efficient movement of Zebra’s foreign cash to finance the 
ongoing operating and investment needs of the foreign subsidiaries. The restructuring was 
completed in the second quarter of 2012 and was in place for the full year in 2013.

21

 
 
Contingencies
Zebra records estimated liabilities related to contingencies based on our estimates of the 
probable outcomes. Quarterly, Zebra assesses the potential liability related to pending 
litigation, tax audits and other contingencies and confirm or revise estimates and 
reserves as appropriate.

For further information regarding material pending legal proceedings, see Note 12 in the 
Notes to the Consolidated Financial Statements included in the Form 10-K.

Equity-Based Compensation
As of December 31, 2013, Zebra had an active equity-based compensation plan and 
a stock purchase plan available for future grants. We accounted for these plans in 
accordance with ASC 505 and ASC 718. Zebra recognizes compensation costs using the 
straight-line method over the vesting period of up to 5 years. See Notes 2 and 16 to the 
Consolidated Financial Statements included in the Form 10-K for further information.

Liquidity and Capital Resources
(Amounts in thousands, except percentages):

Rate of Return Analysis: 

2013 

Average cash and marketable securities balances 

$404,935 

Annualized rate of return 

0.6% 

2012

$360,385

0.7%

 Year Ended December 31,

Average cash and marketable securities balances for 2013 increased compared to 2012 
as a result of increased cash provided by operations, partially offset by the acquisition of 
LaserBand and Hart as well as stock repurchases. 

As of December 31, 2013, Zebra had $415,795,000 in cash, restricted cash, investments 
and marketable securities, compared with $394,075,000 at December 31, 2012. Factors 
affecting cash and investment balances during 2013 include the following (changes below 
include the impact of foreign currency):

•  Accounts receivable increased $6,488,000 due to the increased sales and the timing 

of receipts.

•  Accounts payable increased $7,544,000 due to the timing of payments at period end.

•  Purchases of property and equipment totaled $20,211,000. 

•  Acquisition of businesses totaled $95,328,000.

•  Purchases of treasury stock totaled $63,102,000.

Management believes that existing capital resources and funds generated from 
operations are sufficient to meet anticipated capital requirements.

Zebra earns a significant amount of our operating income outside the U.S., which is 
deemed to be permanently reinvested in foreign jurisdictions. Zebra does not currently 
foresee a need to repatriate funds, however, should Zebra require more capital in the 
U.S. than is generated by our operations locally, Zebra could elect to repatriate funds 
held in foreign jurisdictions or raise capital in the U.S. through debt or equity issuances. 
These alternatives could result in higher effective tax rates or increased interest expense. 
Included in Zebra’s cash, restricted cash, investments and marketable securities are 
amounts held by foreign subsidiaries. Zebra had $251,658,000 as of December 31, 2013, 
and $173,483,000 as of December 31, 2012 of foreign cash and investments, which are 
primarily invested in U.S. dollar-denominated holdings.

Contractual Obligations
Zebra’s contractual obligations as of December 31, 2013 were (in thousands):

Payments due by period

  Less than 
1 year 

Total 

1-3 years 

3-5 years 

  More than
5 years

Operating lease obligations  $  83,375 

$  15,619 

$ 19,210 

$13,741 

$34,805

Deferred compensation  
   liability 

4,827 

— 

— 

Deferred revenue 

26,157 

15,506 

10,651 

Purchase obligations 

118,081 

118,081 

— 

— 

— 

— 

4,827

—

—

      Total 

$232,440 

$149,206 

$29,861 

$13,741 

$39,632

Purchase obligations are for purchases made in the normal course of business to meet 
operational requirements, primarily raw materials and finished goods. 

On October 10, 2012, Zebra entered into a revolving credit agreement for a five-year 
$250 million revolving credit facility with a syndicate of banks led by J. P. Morgan 
Securities LLC as Administrative Agent. The funds under this credit facility are available 
for general corporate purposes of Zebra and its subsidiaries in the ordinary course of 
business and other purposes permitted by the agreement. As of December 31, 2013, we 
had established letters of credit totaling $1,800,000, which reduce the funds available 
for borrowing under the agreement. No amounts were outstanding under the credit 
agreement as of December 31, 2013. 

Management believes that existing capital resources and funds generated from 
operations are sufficient to finance anticipated capital requirements.

22

 
 
 
 
 
 
 
 
 
Recently Issued Accounting Pronouncements
In February 2013, the FASB issued update 2013-02, ASC 220, Comprehensive Income: 
Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income. 
This updated guidance sets requirements for presentation for significant items 
reclassified to net income in their entirety during the period and for items not reclassified 
to net income in their entirety during period. This standard is effective for annual and 
interim periods beginning after December 15, 2012. The adoption of this standard 
includes additional disclosures in the notes to the consolidated financial statements. 

Foreign Exchange Risk
We conduct business in over 100 countries throughout the world and, therefore, at 
times are exposed to risk based on movements in foreign exchange rates. On occasion, 
we invoice customers in their local currency and have a resulting foreign currency 
denominated revenue transaction and accounts receivable. We also purchase certain raw 
materials and other items in foreign currencies. We manage these risks using derivative 
financial instruments. See Note 11 of the Notes to the Consolidated Financial Statements 
included in this form 10-K for further discussions of hedging activities. 

Item 7A.   Quantitative and Qualitative Disclosures About Market Risk

Interest Rate Risk
Zebra is exposed to the impact of changes in interest rates because of our large 
investment portfolio. As stated in our written investment policy’s objective is to achieve 
stable and predictable targeted rates of return, and to provide the liquidity necessary for 
the operation of the business. 

Zebra mitigates interest rate risk with an investment policy that requires the use of 
outside professional investment managers, specified investment liquidity levels, and 
broad diversification across investments, and which limits the types of investments that 
may be made. Moreover, the policy requires due diligence of each investment manager 
both before employment and on an ongoing basis. 

The following table sets forth the full-year impact of a one-percentage point movement 
in interest rates on the value of Zebra’s investment portfolio (in thousands, except per 
share data).

Interest rate sensitive instruments     

+1   percentage point movement 
Effect on Pretax Income 
Effect on Diluted EPS (after tax) 

-1    percentage point movement 
Effect on Pretax Income 
Effect on Diluted EPS (after tax) 

As of December 31,
2012
2013 

$ (3,502) 
$  (0.06) 

$ (3,657)
$  (0.05)

$  3,502 
$  0.06 

$  3,657
$  0.05

Because these securities are classified as available-for-sale under ASC 320 (formerly 
SFAS No. 115, Accounting for Certain Investments in Debt and Equity Securities), the 
impact of a one-percentage point movement in interest rates occurs over an extended 
period of time as investments are sold and the funds are subsequently reinvested.

The following table sets forth the impact of a ten percent movement in the dollar/pound 
and dollar/euro rates measured as if Zebra did not engage in the selective hedging 
practices described above. It is based on the dollar/euro and dollar/pound exchange 
rates and euro and pound denominated assets and liabilities (in thousands, except per 
share data).

Foreign exchange     

Dollar/pound 

Effect on Pretax Income 
Effect on Diluted EPS (after tax) 

Dollar/euro 

Effect on Pretax Income 
Effect on Diluted EPS (after tax) 

As of December 31,
2012
2013 

 313 
$ 
$  0.00 

$  5,562 
$  0.09 

824
$ 
$  0.01

$  5,193
$  0.07

Equity Price Risk
Zebra’s investment manager uses an investment strategy that is principally designed to 
preserve capital. Zebra utilizes a Value-at-Risk (VaR) model to determine the maximum 
potential one-day loss in the fair value of its interest rate, foreign exchange and equity 
price sensitive instruments. 

From time to time, Zebra has taken direct equity positions in companies. These 
investments relate to potential acquisitions and other strategic business opportunities. 
To the extent that it has a direct investment in the equity securities of another company, 
Zebra is exposed to the risks associated with such investments. 

Item 8. Financial Statements and Supplementary Data

The financial statements and schedule of Zebra are annexed to this report as pages F-2 
through F-29. An index to such materials appears on page F-1. 

Item 9.  Changes in and Disagreements with Accountants on 

Accounting and Financial Disclosures 

Not applicable. 

23

 
 
 
 
 
 
    
 
 
 
 
 
 
    
 
 
 
 
    
 
 
Item 9A. Controls and Procedures

Evaluation of Disclosure Controls and Procedures
We conducted an evaluation of the effectiveness of the design and operation of our 
disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the 
Securities Exchange Act of 1934 (the “Exchange Act”)) as of the end of the period covered 
by this Form 10-K. The evaluation was conducted under the supervision of our Disclosure 
Committee, and with the participation of management, including our Chief Executive 
Officer and Chief Financial Officer. Based on that evaluation, our Chief Executive Officer 
and Chief Financial Officer have concluded that our disclosure controls and procedures 
were effective to provide reasonable assurance that (i) the information required to be 
disclosed by us in this Form 10-K was recorded, processed, summarized and reported 
within the time periods specified in the SEC’s rules and forms, and (ii) information 
required to be disclosed by us in our reports that we file or furnish under the Exchange 
Act is accumulated and communicated to our management, including our principal 
executive and principal financial officers, or persons performing similar functions, as 
appropriate to allow timely decisions regarding required disclosure.

Management’s Report on Internal Control over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control 
over financial reporting as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange 
Act to provide reasonable assurance regarding the reliability of our financial reporting 
and the preparation of financial statements for external purposes in accordance with 
generally accepted accounting principles. Our management assessed the effectiveness 
of our internal control over financial reporting as of December 31, 2013. In making this 
assessment, our management used the criteria set forth by the Committee of Sponsoring 
Organizations of the Treadway Commission in Internal Control-Integrated Framework as 
released in 1992 (original framework). Based on this assessment and those criteria, our 
management believes that, as of December 31, 2013, our internal control over financial 
reporting is effective. Management’s assessment of internal control over financial reporting 
as of December 31, 2013 excludes the internal control over financial reporting related to 
Hart Systems (acquired on December 18, 2013). Hart is included in the 2013 consolidated 
financial statements and constituted 9.1% and 10.0% of total net assets, respectively, as 
of December 31, 2013 and 0.03% and 0.11% of revenues and net income, respectively, for 
the year then ended. Our independent registered public accounting firm, Ernst & Young 
LLP, has issued an attestation report on Zebra’s internal control over financial reporting. 
Ernst & Young LLP’s report is included on page 25 of this report on Form 10-K.

Changes in Internal Control over Financial Reporting
In January 2008, Zebra began a program to update substantially all of its key financial 
systems. As pieces of these systems are completed, they will be subject to the 
requirements related to internal control over financial reporting. The requirements for 
internal control over financial reporting will be a fundamental element of the design and 
implementation of these systems.

24

As of January 31, 2011, we completed the implementation of the new systems for 
our EMEA region. This implementation included customer order entry and invoicing, 
inventory procurement and management, certain accounts payable activity, and other 
related operational systems. As part of the implementation, we changed many of the 
related internal controls, primarily by replacing manual controls with system controls 
and streamlining Zebra’s internal operations. These new controls were subject to testing 
throughout 2011, 2012 and 2013. 

As of February 27, 2012, we completed the implementation of the new systems for our 
North America region. This implementation included customer order entry and invoicing, 
inventory procurement and management, certain accounts payable activity, and other 
related operational systems. As part of the implementation, we changed many of the 
related internal controls substantially by reducing the number of manual controls with 
system controls and streamlining Zebra’s internal operations. These new controls were 
subject to testing throughout 2012 and 2013. 

During 2012, we made additional changes to our controls and procedures as part of our 
ongoing monitoring of our controls. None of these changes has materially affected, or 
is reasonably likely to materially affect, our internal control over financial reporting. In 
addition, there were no other changes that materially affected, or are reasonably likely to 
materially affect, our internal control over financial reporting.

Inherent Limitations on the Effectiveness of Controls
Our management, including our Chief Executive Officer and Chief Financial Officer, 
does not expect that our disclosure controls and procedures or our internal controls will 
prevent or detect all errors and all fraud. A control system, no matter how well conceived 
and operated, can provide only reasonable, not absolute, assurance that the objectives 
of the control system are met. Further, the design of a control system must reflect the 
fact that there are resource constraints, and the benefits of controls must be considered 
relative to their costs. Because of the inherent limitations in all control systems, no 
evaluation of controls can provide absolute assurance that misstatements due to error or 
fraud will not occur or that all control issues and instances of fraud, if any, within Zebra 
have been prevented or detected. These inherent limitations include the realities that 
judgments in decision-making can be faulty and that breakdowns can occur because 
of simple error or mistake. Controls can also be circumvented by the individual acts of 
some persons, by collusion of two or more people, or by management override of the 
controls. The design of any system of controls is based in part on certain assumptions 
about the likelihood of future events, and there can be no assurance that any design will 
succeed in achieving its stated goals under all potential future conditions. Projections of 
any evaluation of controls effectiveness to future periods are subject to risks. Over time, 
controls may become inadequate because of changes in conditions or deterioration in the 
degree of compliance with policies or procedures.

Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholders of  
Zebra Technologies Corporation:

We have audited Zebra Technologies Corporation’s internal control over financial 
reporting as of December 31, 2013, based on criteria established in Internal Control—
Integrated Framework issued by the Committee of Sponsoring Organizations of the 
Treadway Commission (1992 framework) (the COSO criteria). Zebra Technologies 
Corporation’s management is responsible for maintaining effective internal control over 
financial reporting, and for its assessment of the effectiveness of internal control over 
financial reporting included in the accompanying Management’s Report on Internal 
Control over Financial Reporting. Our responsibility is to express an opinion on the 
company’s internal control over financial reporting based on our audit. 

We conducted our audit in accordance with the standards of the Public Company 
Accounting Oversight Board (United States). Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether effective internal control 
over financial reporting was maintained in all material respects. Our audit included 
obtaining an understanding of internal control over financial reporting, assessing the 
risk that a material weakness exists, testing and evaluating the design and operating 
effectiveness of internal control based on the assessed risk, and performing such other 
procedures as we considered necessary in the circumstances. We believe that our audit 
provides a reasonable basis for our opinion. 

A company’s internal control over financial reporting is a process designed to provide 
reasonable assurance regarding the reliability of financial reporting and the preparation 
of financial statements for external purposes in accordance with generally accepted 
accounting principles. A company’s internal control over financial reporting includes 
those policies and procedures that (1) pertain to the maintenance of records that, in 
reasonable detail, accurately and fairly reflect the transactions and dispositions of the 
assets of the company; (2) provide reasonable assurance that transactions are recorded 
as necessary to permit preparation of financial statements in accordance with generally 
accepted accounting principles, and that receipts and expenditures of the company are 
being made only in accordance with authorizations of management and directors of the 
company; and (3) provide reasonable assurance regarding prevention or timely detection 
of unauthorized acquisition, use, or disposition of the company’s assets that could have a 
material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not 
prevent or detect misstatements. Also, projections of any evaluation of effectiveness to 
future periods are subject to the risk that controls may become inadequate because of 
changes in conditions, or that the degree of compliance with the policies or procedures 
may deteriorate. 

As indicated in the accompanying Management’s Report on Internal Control over 
Financial Reporting, management’s assessment of and conclusion on the effectiveness 
of internal control over financial reporting did not include the internal controls of 
Topspin Hart Systems, which is included in the 2013 consolidated financial statements 
of Zebra Technologies Corporation and constituted 9.1% and 10.0% of total and net 
assets, respectively, as of December 31, 2013 and 0.03% and 0.11% of revenues and net 
income, respectively, for the year then ended. Our audit of internal control over financial 
reporting of Zebra Technologies Corporation also did not include an evaluation of the 
internal control over financial reporting of Topspin Hart Systems. 

In our opinion, Zebra Technologies Corporation maintained, in all material respects, 
effective internal control over financial reporting as of December 31, 2013, based on the 
COSO criteria. 

We also have audited, in accordance with the standards of the Public Company 
Accounting Oversight Board (United States), the consolidated balance sheets of 
Zebra Technologies Corporation as of December 31, 2013 and 2012, and the related 
consolidated statements of income, comprehensive incomes, shareholders’ equity, 
and cash flows for each of the three years in the period ended December 31, 2013, of 
Zebra Technologies Corporation and our report dated February 19, 2014, expressed an 
unqualified opinion thereon. 

/s/Ernst & Young LLP

Chicago, Illinois
February 20, 2014

25

 
Item 9B.  Other Information 

PART IV

Not applicable. 

PART III

Item 10.  Directors, Executive Officers and Corporate Governance

We have adopted a Code of Ethics for Senior Financial Officers that applies to Zebra’s 
Chief Executive Officer, Chief Financial Officer and the Vice President, Finance. The Code 
of Ethics is posted on the Investor Relations – Corporate Governance page of Zebra’s 
Internet Web site, www.zebra.com, and is available for download. Any waiver from the 
Code of Ethics and any amendment to the Code of Ethics will be disclosed on such page 
of Zebra’s Web site.

All other information in response to this item is incorporated by reference from the Proxy 
Statement sections entitled “Corporate Governance,” “Election of Directors,” “Board and 
Committees of the Board,” “Executive Officers,” and “Section 16(a) Beneficial Ownership 
Reporting Compliance.” 

Item 11.  Executive Compensation 

The information in response to this item is incorporated by reference from the Proxy 
Statement sections entitled “Compensation Discussion and Analysis-Executive 
Summary,” “Compensation Discussion and Analysis,” “Executive Compensation,” 
“Director Compensation,” “Compensation Committee Interlocks and Insider Participation” 
and “Compensation Committee Report.”

Item 12.   Security Ownership of Certain Beneficial Owners and 
Management and Related Stockholder Matters

The information in response to this item is incorporated by reference from the 
Proxy Statement sections entitled “Ownership of our Common Stock” and “Equity 
Compensation Plan Information.”

Item 13.    Certain Relationships and Related Transactions,   

and Director Independence 

The information in response to this item is incorporated by reference from the Proxy 
Statement section entitled “Corporate Governance.”

Item 14.  Principal Accounting Fees and Services

The information in response to this item is incorporated by reference from the Proxy 
Statement section entitled “Fees of Independent Auditors.”

26

Item 15.   Exhibits, Financial Statement Schedules 

The financial statements and schedule filed as part of this report are listed in the 
accompanying Index to Financial Statements and Schedule. The exhibits filed as a part 
of this report are listed in the accompanying Index to Exhibits.

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act 
of 1934, the Registrant has duly caused this report to be signed on its behalf by the 
undersigned, there unto duly authorized, on the 20th day of February 2014.

ZEBRA TECHNOLOGIES CORPORATION

By: /s/ Anders Gustafsson
Anders Gustafsson
Chief Executive Officer

Pursuant to the requirements of the Securities and Exchange Act of 1934, the report has 
been signed below by the following persons in the capacities and on the dates indicated. 

Signature 

Title 

/s/Anders Gustafsson 
   Anders Gustafsson 

Chief Executive Officer and Director  
(Principal Executive Officer)

/s/Gerhard Cless 
   Gerhard Cless 

Executive Vice President,  
Director

/s/Michael C. Smiley 
   Michael C. Smiley 

Chief Financial Officer 
(Principal Financial Officer)

/s/Todd R. Naughton 
   Todd R. Naughton 

Vice President, Finance 
(Principal Accounting Officer)

/s/Michael A. Smith 
   Michael A. Smith 

Director and Chairman of the  
Board of Directors

/s/Richard Keyser 
   Richard Keyser

/s/Andrew Ludwick 
   Andrew Ludwick

/s/Ross W. Manire 
   Ross W. Manire

/s/Robert J. Potter 
   Robert J. Potter

/s/Janice M. Roberts 
   Janice M. Roberts

Director  

Director 

Director 

Director 

Director  

Date

February 20, 2014

February 20, 2014

February 20, 2014

February 20, 2014

February 20, 2014

February 20, 2014

February 20, 2014

February 20, 2014

February 20, 2014

February 20, 2014

ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

Report of Independent Registered Public Accounting Firm

INDEX TO FINANCIAL STATEMENTS AND SCHEDULE

To the Board of Directors and Stockholders of 
Zebra Technologies Corporation

Financial Statements

Report of Independent Registered Public Accounting Firm 

Consolidated Balance Sheets as of December 31, 2013 and 2012 

 Consolidated Statements of Earnings for the years ended  
December 31, 2013, 2012, and 2011 

Consolidated Statements of Comprehensive Income  
for the years ended December 31, 2013, 2012, and 2011 

Consolidated Statements of Stockholders’ Equity 
for the years ended December 31, 2013, 2012, and 2011 

 Consolidated Statements of Cash Flows  
for the years ended December 31, 2013, 2012, and 2011 

Notes to Consolidated Financial Statements 

Page

F-1

F-2

F-3

F-3

F-4

F-5

F-6

Financial Statement Schedule

The following financial statement schedule is included herein:

Schedule II - Valuation and Qualifying Accounts 

F-29

All other financial statement schedules are omitted because they are not applicable or the 
required information is shown in the consolidated financial statements or related notes. 

We have audited the accompanying consolidated balance sheets of Zebra Technologies 
Corporation (the Company) as of December 31, 2013 and 2012, and the related 
consolidated statements of income, comprehensive income, shareholders’ equity and 
cash flows for each of the three years in the period ended December 31, 2013. Our audits 
also included the financial statement schedule listed in Index at Item 15. These financial 
statements are the responsibility of the Company’s management. Our responsibility is to 
express an opinion on these financial statements based on our audits. 

We conducted our audits in accordance with the standards of the Public Company 
Accounting Oversight Board (United States). Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether the financial statements 
are free of material misstatement. An audit includes examining, on a test basis, evidence 
supporting the amounts and disclosures in the financial statements. An audit also 
includes assessing the accounting principles used and significant estimates made by 
management, as well as evaluating the overall financial statement presentation. We 
believe that our audits provide a reasonable basis for our opinion. 

In our opinion, the financial statements referred to above present fairly, in all material 
respects, the consolidated financial position of Zebra Technologies Corporation at 
December 31, 2013 and 2012, and the consolidated results of its operations and its cash 
flows for each of the three years in the period ended December 31, 2013, in conformity 
with U.S. generally accepted accounting principles. Also, in our opinion, the related 
financial statement schedule, when considered in relation to the basic consolidated 
financial statements taken as a whole, presents fairly in all material respects the 
information set forth therein. 

We also have audited, in accordance with the standards of the Public Company 
Accounting Oversight Board (United States), Zebra Technologies Corporation’s internal 
control over financial reporting as of December 31, 2013, based on criteria established 
in Internal Control-Integrated Framework issued by the Committee of Sponsoring 
Organizations of the Treadway Commission (1992 framework) and our report dated 
February 20, 2014 expressed an unqualified opinion thereon. 

/s/Ernst & Young LLP

Chicago, Illinois
February 20, 2014

F-1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS
(Amounts in thousands)

December 31, 
2013 

December 31,
2012

December 31, 
2013 

December 31,
2012

ASSETS 

Current assets: 

Cash and cash equivalents 

Investments and marketable securities 

Accounts receivable, net 

Inventories, net 

Deferred income taxes 

Income tax receivable 

Prepaid expenses and other current assets 

$  62,827 

  350,380 

  176,917 

  121,023 

19,810 

7,622 

15,524 

$  64,740

  324,140

  168,732

  123,357

13,484

0

16,410

LIABILITIES AND STOCKHOLDERS’ EQUITY

Current liabilities:

Accounts payable 

Accrued liabilities 

Deferred revenue 

Income taxes payable 

   Total current liabilities 

Long-term deferred tax liability 

Deferred rent 

   Total current assets 

  754,103 

  710,863

Other long-term liabilities 

Property and equipment at cost,  
   less accumulated depreciation and amortization 

Long-term deferred income taxes 

Goodwill 

Other intangibles, net 

Long-term investments and marketable securities 

Other assets 

Total assets 

  109,588 

  101,349

0 

  155,800 

68,968 

2,588 

28,765 

2,602

94,942

39,151

5,195

13,646

$ 1,119,812 

$  967,748

 Total liabilities 

Stockholders’ equity:

Class A Common Stock  

Additional paid-in capital 

Treasury stock 

Retained earnings 

Accumulated other comprehensive loss 

 Total stockholders’ equity 
 Total liabilities and stockholders’ equity 

 See accompanying notes to consolidated financial statements.

$ 

34,688 

$ 

23,045

61,962 

15,506 

6,898 

119,054 

25,492 

1,131 

15,477 

161,154 

57,234

13,326

1,609

95,214

0

1,303

14,229

110,746

722 

143,295 

(678,456) 

722

139,523

(641,438)

  1,502,878 

  1,368,520

(9,781) 

958,658 

(10,325)

857,002

$  1,119,812 

$  967,748

F-2

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF EARNINGS
(Amounts in thousands, except per share data)

 Year Ended December 31,
2012 

2013 

2011

Net sales

Basic earnings per share

  Net sales of tangible products 

$  984,532 

$ 948,227 

$ 936,282

Income from continuing operations 

Revenue from services and software 

53,627 

47,941 

47,206

Income from discontinued operations 

  1,038,159 

  996,168 

  983,488

  Net Income 

Total net sales 

Cost of sales

Cost of sales of tangible products 

Cost of services and software 

Total cost of sales 

Gross profit   

Operating expenses:

507,513 

27,036 

  479,633 

24,891 

  535,549 

  504,524 

  503,610 

  491,644 

Selling and marketing 

  138,020 

  129,906 

Research and development 

  General and administrative 

Amortization of intangible assets 

Acquisition costs 

Exit and restructuring costs 

Asset impairment charge 

91,147 

96,216 

7,383 

4,690 

5,890 

0 

87,364 

92,167 

4,673 

3,109 

960 

9,114 

  469,834

  26,885

  496,719

  486,769

  127,797

  89,926

81,345

3,320

304

2,041

0

 Year Ended December 31,
2012 

2013 

2011

$ 

$ 

$ 

$ 

2.65 

0.00 

2.65 

2.63 

0.00 

2.63 

$ 

$ 

$ 

$ 

2.36 

0.02 

2.38 

2.35 

0.02 

2.37 

$ 

$ 

$ 

$ 

2.42

0.82

3.24

2.40

0.82

3.22

Diluted earnings per share

Income from continuing operations 

Income from discontinued operations 

  Net Income 

Basic weighted average shares outstanding 

  50,693 

51,566 

  53,854

Diluted weighted average and  
   equivalent shares outstanding 

  51,063 

51,843 

  54,191

See accompanying notes to consolidated financial statements.

Total operating expenses 

Operating income 

Other income (expense):

Investment income 

Foreign exchange loss 

  Other, net 

Total other income (expense) 

Income from continuing operations  
   before income taxes 

Income taxes  

  343,346 

  160,264 

  327,293 

  164,351 

  304,733

  182,036

2,366 

(524) 

1,721 

3,563 

2,485 

(941) 

(1,721) 

(177) 

1,944

(2,006)

(2,255)

(2,317)

  163,827 

29,602 

  164,174 

  42,277 

  179,719

  49,376

Income from continuing operations 

  134,225 

  121,897 

  130,343

Income from discontinued operations,  
   net of tax 

Net income 

133 

1,007 

$  134,358 

$ 122,904  

  44,300

$ 174,643

ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(Amounts in thousands)

 Year Ended December 31,
2012 

2013 

2011

Net income 

$134,358 

$122,904 

$174,643

Other comprehensive income (loss): 

Unrealized gain (loss) on hedging  
   transactions, net of income taxes 

Unrealized holding gain (loss)  
   on investments, net of income taxes 

Foreign currency translation adjustment 

118 

(7,241) 

6,209

(456) 

882 

887 

242 

(385)

(688)

Comprehensive income 

$ 134,902 

$116,792 

$179,779

See accompanying notes to consolidated financial statements. 

F-3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(Dollars in thousands)

Balance at December 31, 2010 

Repurchase of 4,353,801 shares of Class A Common Stock 

Issuance of 809,084 treasury shares upon exercise of stock options, 
   purchases under stock purchase plan and grants of restricted stock awards 

Additional tax benefit resulting from exercise of options 

Equity-based compensation 

Net income 

Unrealized holding loss on investments (net of income taxes)  

Unrealized holding gain on hedging transactions (net of income taxes)  

Foreign currency translation adjustment 

Balance at December 31, 2011 

Repurchase of 1,473,863 shares of Class A Common Stock 

Issuance of 488,863 treasury shares upon exercise of stock options, 
   purchases under stock purchase plan and grants of restricted stock awards 

Additional tax benefit resulting from exercise of options 

Equity-based compensation 

Net income 

Unrealized holding gain on investments (net of income taxes)  

Unrealized holding loss on hedging transactions (net of income taxes)  

Foreign currency translation adjustment 

Balance at December 31, 2012 

Repurchase of 1,356,861 shares of Class A Common Stock 

Issuance of 980,999 treasury shares upon exercise of stock options, 
   purchases under stock purchase plan and grants of restricted stock awards 

Additional tax benefit resulting from exercise of options 

Equity-based compensation 

Net income 

Unrealized holding loss on investments (net of income taxes)  

Unrealized holding gain on hedging transactions (net of income taxes)  
Foreign currency translation adjustment 

Class A 
Common 
Stock 

Additional 
Paid-in 
Capital 

Treasury 
Stock 

Accumulated
Other
Retained  Comprehensive
Earnings 

Income (Loss) 

Total

$722 

$ 129,715 

$(462,029) 

$1,070,973 

$  (9,349) 

$730,032

— 

— 

— 

— 

— 

— 

— 

— 

— 

(160,200) 

(12,598) 

210 

14,095 

— 

— 

— 

— 

25,607 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

174,643 

— 

— 

— 

— 

— 

— 

— 

— 

(385) 

6,209 

(688) 

(160,200)

13,009

210

14,095

174,643

  (385)

6,209

(688)

$722 

$ 131,422 

$(596,622) 

$1,245,616 

$   (4,213) 

$776,925

— 

— 

— 

— 

— 

— 

— 

— 

— 

(54,373) 

(6,196) 

(430) 

14,727 

— 

— 

— 

— 

9,557 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

122,904 

— 

— 

— 

— 

— 

— 

— 

— 

887 

(7,241) 

242 

(54,373)

3,361

(430)

14,727

122,904

 887

(7,241)

242

$722 

$ 139,523 

$(641,438) 

$1,368,520 

$ (10,325) 

$857,002

— 

— 

— 

— 

— 

— 

— 
— 

— 

(63,102) 

(11,432) 

2,095 

13,109 

— 

— 

— 
— 

26,084 

— 

— 

— 

— 

— 
— 

— 

— 

— 

— 

134,358 

— 

— 
— 

— 

— 

— 

— 

— 

(456) 

118 
882 

(63,102)

14,652

2,095

13,109

134,358

 (456)

118
882

Balance at December 31, 2013 

$722 

$ 143,295 

$(678,456) 

$1,502,878 

$   (9,781) 

$958,658

See accompanying notes to consolidated financial statements.

F-4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS
(Amounts in thousands)

 Year Ended December 31,

2013 

2012 

2011

    Year Ended December 31,

2013 

2012 

2011

Cash flows from operating activities: 

Cash flows from investing activities: 

  Net income 

$134,358 

$122,904 

$174,643

Purchases of property and equipment 

(20,211) 

Proceeds from the sale of business 

0 

  Adjustments to reconcile net income 
   to net cash provided by (used in)
   operating activities: 

  Depreciation and amortization 

  Equity-based compensation 

  Asset impairment charges 

Impairment of investments 

  Excess tax benefit from  

   share-based compensation 

Loss on sale of property and equipment 

  Gain on sale of business 

  Deferred income taxes 

  Changes in assets and liabilities, 
   net of businesses acquired: 

  Accounts receivable, net 

Inventories, net 

  Other assets 

  Accounts payable 

  Accrued liabilities 

  Deferred revenue 

Income taxes 

  Other operating activities 

  Net cash provided by 
   operating activities 

32,110 

13,109 

0 

0 

(4,277) 

224 

(201) 

7,929 

(6,488) 

2,743 

(342) 

7,544 

6,220 

2,133 

(242) 

(54) 

26,177 

14,727 

9,114 

0 

(1,578) 

311 

(930) 

8,067 

(8,647) 

11,530 

7,304 

(14,605) 

(4,193) 

4,351 

16,335 

(7,536) 

24,000

14,095

0

219

(1,392)

284

(68,745)

10,796

(3,269)

(19,545)

(12,721)

(5,439)

(11,086)

(14,131)

(14,983)

5,582

194,766 

183,331 

78,308

  Acquisition of businesses,  
   net of cash acquired 

  Acquisition of intangible assets 

Purchases of long-term investments 

Purchases of investments and  
   marketable securities 

  Maturities of investments and  

   marketable securities 

Proceeds from sales of investments  
   and marketable securities 

   Net cash provided by (used in) 
      investing activities 

Cash flows from financing activities: 

(22,443) 

27,580 

(59,876) 

(3,500) 

(9,125) 

(26,918)

161,206

0

(1,232)

0

(95,328) 

(1,500) 

(12,021) 

(410,283) 

(347,609) 

(991,633)

49,453 

145,028 

607,996

336,741 

164,410 

303,801

(153,149) 

(105,535) 

53,220

   Purchase of treasury stock 

(63,102) 

(54,373) 

(160,200)

   Proceeds from exercise of stock options 
   and stock purchase plan purchases 

14,652 

3,361 

13,009

Excess tax benefit from 
   equity-based compensation 

4,277 

1,578 

1,392

   Net cash used in financing activities 

(44,173) 

(49,434) 

(145,799)

Effect of exchange rate changes on cash 

643 

(40) 

1,835

Net increase (decrease) in cash and  
   cash equivalents 

Cash balance of discontinued operations  
   at beginning of period 

Less: Cash balance of discontinued  
   operations at end of period 

Cash and cash equivalents 
   at beginning of period 

(1,913) 

28,322 

(12,436)

0 

0 

0 

0 

1,301

0

64,740 

36,418 

47,553

Cash and cash equivalents at end of period 

$  62,827 

$  64,740 

$ 36,418

Supplemental disclosures of cash flow information: 

Income taxes paid 

$  18,418 

$  20,059 

$ 65,364

See accompanying notes to consolidated financial statements.

F-5

 
 
 
 
 
 
 
 
 
 
  
 
   
 
 
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
  
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
 
   
 
 
   
 
 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 1 Description of Business
Zebra Technologies Corporation and its wholly-owned subsidiaries (Zebra) design, 
manufacture, sell and support a broad range of direct thermal and thermal transfer label 
printers, radio frequency identification printer/encoders, dye sublimation card printers, 
real-time locating solutions, related accessories and support software. These products 
are used principally in automatic identification (auto ID), data collection and personal 
identification applications and are distributed world-wide through a network of resellers, 
distributors and end users representing a wide cross-section of industrial, service and 
government organizations. 

In 2008 and 2007, we acquired WhereNet Corp., proveo AG, Navis Holdings, LLC (Navis) 
and Multispectral Solutions Inc., which we referred to as Zebra Enterprise Solutions 
Group (ZES). On January 31, 2011, we announced a definitive agreement to sell the Navis 
operations and certain other assets of ZES. Upon completion of the transaction we 
consolidated the remaining operations of ZES and no longer report ZES as a separate 
segment since it is not greater than 10% of Zebra’s consolidated totals.

Note 2 Summary of Significant Accounting Policies
Principles of Consolidation. These consolidated financial statements were prepared on a 
consolidated basis to include the accounts of Zebra and its wholly owned subsidiaries. 
All significant intercompany accounts, transactions and unrealized profit were 
eliminated in consolidation.

Fiscal Calendar. Zebra operates on a 4 week/4 week/5 week fiscal quarter, and each fiscal 
quarter ends on a Saturday. The fiscal year always begins on January 1 and ends on 
December 31. This fiscal calendar results in some fiscal quarters being either greater than 
or less than 13 weeks, depending on the days of the week those dates fall. During the 2013 
fiscal year, our quarter end dates were as follows:

•  March 30,
•  June 29,
•  September 28, and 
•  December 31.

Use of Estimates. These consolidated financial statements were prepared using estimates 
and assumptions that affect the reported amounts of assets and liabilities and disclosure 
of contingent assets and liabilities as of the date of the consolidated financial statements 
and the reported amounts of revenues and expenses during the reporting period. Actual 
results could differ from those estimates.

Cash and Cash Equivalents. Cash consists primarily of deposits with banks. In addition, 
Zebra considers highly liquid short-term investments with original maturities of less than 
three months to be cash equivalents. These highly liquid short-term investments are 
readily convertible to known amounts of cash and are so near their maturity that they 
present insignificant risk of a change in value because of changes in interest rates. 

Investments and Marketable Securities. Investments and marketable securities at 
December 31, 2013, consisted of U.S. government and agency securities, obligations of 
government-sponsored enterprises, state and municipal bonds, corporate bonds, and 
other security interests. Trading securities are bought and held principally for the purpose 
of selling them in the near term. Held-to-maturity securities are those debt securities that 
Zebra has the ability and intent to hold until maturity. All securities not included in trading 
or held-to-maturity are classified as available-for-sale. Trading and available-for-sale 
securities are recorded at fair value. Held-to-maturity securities are recorded at amortized 
cost, adjusted for the amortization or accretion of discounts or premiums. Unrealized 
holding gains and losses on trading securities are included in earnings. Unrealized 
holding gains and losses, net of the related tax effect, on available-for-sale securities 
are excluded from earnings and are reported as a separate component of stockholders’ 
equity until realized, unless we determine them to be other-than-temporarily impaired.

Zebra’s investments and marketable securities are classified as available-for-sale 
securities except for securities held in Zebra’s deferred compensation plan which are 
considered trading securities. Investments in marketable debt securities are classified 
based on intent and ability to sell investment securities. Zebra’s available-for-sale 
securities are used to fund further acquisitions and other operating needs and therefore 
can be sold prior to maturity. Investments in marketable debt securities for which Zebra 
intends to sell within the next year are classified as current and those that we intend to 
hold in excess of one-year are classified as non-current.

F-6

Accounts Receivable and Allowance for Doubtful Accounts. Accounts receivable consist 
primarily of amounts due to us from our normal business activities. Collateral on trade 
accounts receivable is generally not required. Zebra maintains an allowance for doubtful 
accounts for estimated uncollectible accounts receivable. The allowance is based on 
our assessment of known delinquent accounts. Accounts are written off against the 
allowance account when they are determined to be no longer collectible.

Goodwill of a reporting unit is tested for impairment between annual tests if an event occurs 
or circumstances change that would more likely than not reduce the fair value of a reporting 
unit below its carrying amount. Examples of such events or circumstances include: 

•  Significant adverse change in legal factors or in the business climate,

•  Adverse action or assessment by a regulator,

Inventories. Inventories are stated at the lower of cost or market, and cost is determined 
by the first-in, first-out (FIFO) method. Manufactured inventories consist of the following 
costs: component, direct labor and manufacturing overhead. Purchased inventories 
consist of purchased costs and purchasing overhead. 

Property and Equipment. Property and equipment is stated at cost. Depreciation and 
amortization is computed primarily using the straight-line method over the estimated 
useful lives of the various classes of property and equipment, which are 30 years for 
buildings and range from 3 to 10 years for other property. Leasehold improvements are 
amortized using the straight-line method over the shorter of the lease term or estimated 
useful life of the asset.

Income Taxes. Zebra’s continuing practice is to recognize interest and penalties related to 
income tax matters as part of income tax expense.

Goodwill and Other Intangibles. Goodwill represents the unamortized excess of the cost of 
acquiring a business over the fair values of the net assets received at the date of acquisition. 

We test the impairment of goodwill each year as of the end of May or whenever events 
or changes in circumstances indicate that the carrying value may not be recoverable. We 
completed our annual qualitative assessment, in accordance with ASU 2011-08 Goodwill 
and Other (Topic 350), during June 2013 and determined that our goodwill was not 
impaired as of the end of May 2013. 

•  Unanticipated competition,

•  Loss of key personnel,

•  More-likely-than-not expectation that a reporting unit or a significant portion of a 

reporting unit will be sold or otherwise disposed of,

•  Testing for recoverability of a significant asset group within a reporting unit,

•  Allocation of a portion of goodwill to a business to be disposed of.

In accordance with ASU 2011-08, Zebra’s qualitative analysis determined that it is not 
more likely than not that the fair value of our goodwill is less than the carrying amount 
and therefore, performing the two-step impairment test was not necessary. If Zebra 
concluded otherwise, we would perform the first step of the two-step impairment test 
by calculating the fair value and comparing the fair value to the carrying amount. If the 
carrying amount exceeded the fair value, we would perform the second step of goodwill 
impairment test to determine the amount of impairment loss. The second step of the 
goodwill impairment test involves comparing the implied fair value of the affected 
reporting unit’s goodwill with the carrying value of that goodwill. 

There have not been any significant changes to our impairment testing methodology 
other than updating the assumptions to reflect the current market environment. Zebra will 
monitor future results and will perform a test if indicators trigger an impairment review. 

Other intangible assets capitalized consist primarily of current technology, customer 
relationships, patents and patent rights. These assets are recorded at cost and amortized 
on a straight-line basis over a weighted-average life of 6.5 years, which approximates the 
estimated useful lives. Weighted average lives remaining by intangible asset class are 
as follows: Current technology 3.7 years; Patent and patent rights 3.6 years; Customer 
relationships 9.8 years. 

F-7

Revenue Recognition. Revenue includes sales of hardware, supplies, software and 
services (including repair services, extended service contracts, and professional services). 
Product revenue is recognized once four criteria are met: (1) we have persuasive evidence 
that an arrangement exits; (2) delivery has occurred and title has passed to the customer, 
which happens at the point of shipment provided that no significant obligations remain; 
(3) the price is fixed and determinable; and (4) collectability is reasonably assured. We 
provide for an estimate of product returns based on historical experience. Revenue 
related to extended warranty and service contracts is recorded as deferred revenue and 
recognized over the life of the contract. Professional services revenue is recorded when 
performed. Zebra enters into sales transactions that include more than one product type. 
This bundle of products might include printers, current or future supplies, and services. 
When this type of transaction occurs, we allocate the purchase price to each product type 
based on the fair value of the individual products determined by vendor specific objective 
evidence. The revenue for each individual product is then recognized when the earning 
process for that product is complete. We enter into post-contract maintenance and 
support agreements. Revenues are recognized ratably over the service period and the cost 
of providing these services is expensed as incurred.

Zebra records payments to resellers of its product as reductions to revenue unless these 
payments meet the requirements for operating expense treatment under ASC 605. See 
the market development funds accounting policy for further details. 

Revenue includes all customer billings for shipping and handling charges. The related 
costs of shipping and handling revenue are recorded as cost of goods sold. 

Research and Development Costs. Research and development costs are expensed as 
incurred. These costs include:

•  Salaries, benefits, and other R&D personnel related costs,

•  Consulting and other outside services used in the R&D process,

•  Engineering supplies,

•  Engineering related information systems costs, and

•  Allocation of building and related costs.

Advertising. Advertising is expensed as incurred. Advertising costs totaled $7,688,000 for 
the year ended December 31, 2013, $8,983,000 for the year ended December 31, 2012 and 
$8,070,000 for the year ended December 31, 2011.

Market Development Funds. Zebra makes market development funds available to its 
resellers to support demand generation activity by the resellers. These funds require the 
reseller to provide specific services or benefits to Zebra and substantiate the fair value 
of such services rendered. Zebra reimburses resellers for agreed activities up to the 
amounts approved by Zebra. These payments are treated as marketing costs consistent 
with the requirements of ASC 605. Any payments to resellers that do not meet these 
requirements are recorded as reductions to revenue. 

Warranty. In general, Zebra provides warranty coverage of one year on printers against 
defects in material and workmanship. Thermal printheads are warranted for six months 
and batteries are warranted for one year. Battery-based products, such as location 
tags, are covered by a 90 day warranty. A provision for warranty expense is recorded 
at the time of sale and adjusted quarterly based on historical warranty experience. The 
following table is a summary of Zebra’s accrued warranty obligation (in thousands):

Warranty Reserve 

Balance at the beginning of the year 

Warranty expense 

Warranty payments 

Balance at the end of the period 

2013 

$ 4,252 

  7,440 

(7,567) 

$ 4,125 

Year Ended December 31,
2012 

2011

$ 4,613 

$ 4,554

6,828 

(7,189) 

5,856

(5,797)

$ 4,252 

$  4,613

F-8

 
Fair Value of Financial Instruments. Zebra estimates the fair value of its financial 
instruments as follows:

The compensation expense and the related income tax benefit for share-based payments 
were included in the Consolidated Statement of Earnings as follows (in thousands):

Instrument

Method for determining fair value

Cash, cash equivalents, restricted cash, 
accounts receivable and accounts payable

Cost, which approximates fair value due to 
the short-term nature of these instruments

Investments in marketable  
debt securities

Investments in auction rate securities

Foreign currency forward contracts 

Foreign currency option contracts

Market quotes from independent pricing 
services

Broker quotations, discounted cash 
flow analysis or other types of valuation 
adjustment methodologies

Estimated using market quoted rates for 
foreign currency at the balance sheet date

Estimated using market quoted rates for 
foreign currency at the balance sheet date 
and application of such rates subject to the 
option terms

In accordance with ASC 815 we recognize derivative instruments and hedging activities 
as either assets or liabilities on the balance sheet and measure them at fair value. Gains 
and losses resulting from changes in fair value are accounted for depending on the use of 
the derivative and whether it is designated and qualifies for hedge accounting. See Note 
11 for additional information on our derivatives and hedging activities.

Equity-Based Compensation. At December 31, 2013, Zebra had a general equity-based 
compensation plan and a stock purchase plan under which shares of our common stock 
were available for future grants and sales, and which are described more fully in Note 16. 
We account for these plans in accordance with ASC 505 and ASC 718. Zebra recognizes 
compensation costs using the straight-line method over the vesting period upon grant of 
up to 5 years.

Compensation costs and  
related income tax benefit: 

Cost of sales   

Selling and marketing 

Research and development 

General and administration 

Total compensation expense 

Income tax benefit 

 For the years ended December 31, 
2011

2012 

2013 

$     871 

$  1,061 

$  1,029

2,100 

1,616 

8,522 

$13,109 

$  4,531 

1,792 

1,593 

10,281 

$14,727 

$  5,132 

1,463

1,387

9,228

$13,107

$  4,522

ASC 505 and ASC 718 requires the cash flows resulting from the tax benefits from tax 
deductions in excess of the compensation cost recognized (excess tax benefits) to be 
classified as cash flows from financing activities. Cash flows resulting from the tax 
benefits of tax deductions in excess of the compensation cost recognized (excess tax 
benefits) are classified as financing cash flows in the statement of cash flows. The tax 
benefits classified as financing cash flows were $4,277,000 as of December 31, 2013, 
$1,578,000 as of December 31, 2012, and $1,392,000 as of December 31, 2011.

Deferred Compensation Plan. Zebra has a deferred compensation plan that permits 
directors, management and highly compensated employees to defer portions of their 
compensation. Zebra immediately pays deferred amounts into a Rabbi Trust, and plan 
participants select a method of investing these funds into hypothetical investments. 
Zebra tracks the performance of these hypothetical investments in order to determine the 
value of each participant’s deferral. Zebra accrues the deferred compensation liability in 
other long-term liabilities as the amount that is actually owed to the participants.

Foreign Currency Translation. The consolidated balance sheets of Zebra’s foreign 
subsidiaries, not having a U.S. dollar functional currency, are translated into U.S. dollars 
using the year-end exchange rate, and statement of earnings items are translated using 
the average exchange rate for the year. The resulting translation gains or losses are 
recorded in stockholders’ equity as a cumulative translation adjustment, which is a 
component of accumulated other comprehensive income (loss).

Acquisition Costs. Zebra expenses acquisition costs as incurred. 

F-9

 
 
 
Concentration risks. Final assembly of our products is performed by Jabil Circuit, a 
third-party electronics manufacturer. We are now dependent on Jabil for the manufacture 
of such printers. A failure by Jabil to provide manufacturing services to Zebra as Zebra 
now requires, or any disruption in such manufacturing services, may adversely affect 
Zebra’s business results. Because we rely on a third-party provider such as Jabil to 
manufacture its products, Zebra may incur increased business continuity risks. 

Note 3 Fair Value Measurements

Financial assets and liabilities are to be measured using inputs from three levels of the 
fair value hierarchy. Fair value is based on the price that would be received to sell an 
asset or paid to transfer a liability in an orderly transaction between market participants 
at the measurement date. Zebra uses a fair value hierarchy that prioritizes observable 
and unobservable inputs used to measure fair value into three broad levels: 

Impairment of Long-Lived Assets and Long-Lived Assets to be Disposed of. Zebra 
accounts for long-lived assets in accordance with the provisions of ASC 350. The 
statement requires that long-lived assets and certain identifiable intangibles be reviewed 
for impairment whenever events or changes in circumstances indicate that the carrying 
amount of an asset may not be recoverable. Recoverability of assets to be held and 
used is measured by a comparison of the carrying amount of an asset to the sum of the 
undiscounted cash flows expected to result from the use and the eventual disposition of 
the asset. If such assets are considered to be impaired, the impairment to be recognized 
is measured by the amount by which the carrying amount of the assets exceeds the fair 
value of the assets. Assets to be disposed of are reported at the lower of the carrying 
amount or fair value less costs to sell. See Note 8 for further information related to 
impairment charges. 

Recently Issued Accounting Pronouncements. In February 2013, the FASB issued update 
2013-02, ASC 220, Comprehensive Income: Reporting of Amounts Reclassified Out of 
Accumulated Other Comprehensive Income. This updated guidance sets requirements 
for presentation for significant items reclassified to net income in their entirety during 
the period and for items not reclassified to net income in their entirety during period. 
This standard is effective for annual and interim periods beginning after December 15, 
2012. The adoption of this standard includes additional disclosures in the notes to the 
consolidated financial statements.

Subsequent events. We have evaluated subsequent events and transactions for potential 
recognition or disclosure in the financial statements through the date the financial 
statements were issued.

Level 1:   Quoted prices (unadjusted) in active markets that are accessible at the 

measurement date for assets or liabilities. The fair value hierarchy gives  
the highest priority to Level 1 inputs. (i.e. U.S. Treasuries and money  
market funds)

Level 2:   Observable prices that are based on inputs not quoted on active markets, 

but corroborated by market data. 

Level 3:   Unobservable inputs are used when little or no market data is available.  

The fair value hierarchy gives the lowest priority to Level 3 inputs. 

In determining fair value, we utilize valuation techniques that maximize the use of 
observable inputs and minimize the use of unobservable inputs to the extent possible as 
well as consider counterparty credit risk in the assessment of fair value. Included in our 
investment portfolio at December 31, 2013, is an auction rate security which is classified 
as available for sale and is reflected at fair value. Due to events in credit markets, however, 
the auction event for the instrument held by Zebra is failed. Therefore, the fair value of 
this security is estimated utilizing broker quotations, discounted cash flow analysis or 
other types of valuation adjustment methodologies at December 31, 2013. These analyses 
consider, among other items, the collateral underlying the security instruments, the 
creditworthiness of the counterparty, the timing of expected future cash flows, estimates 
of the next time the security is expected to have a successful auction, and Zebra’s intent 
and ability to hold such securities until credit markets improve. The security was also 
compared, when possible, to other securities with similar characteristics. 

The decline in the market value of the auction rate security is considered temporary and 
has been recorded in accumulated other comprehensive income (loss) on Zebra’s balance 
sheet. Since Zebra has the intent and ability to hold this auction rate security until it is sold 
at auction, redeemed at carrying value or reaches maturity, we have classified it as a long-
term investment on the balance sheet. 

F-10

Financial assets and liabilities carried at fair value as of December 31, 2013, are classified 
below (in thousands): 

Financial assets and liabilities carried at fair value as of December 31, 2012, are classified 
below (in thousands): 

  Level 1 

  Level 2 

  Level 3 

Total

  Level 1 

  Level 2 

  Level 3 

Total

Assets:

  U.S. government and  
   agency securities 

  Obligations of government- 
   sponsored enterprises(1) 
State and municipal bonds 

Corporate securities 

  Other investments 

$ 89,626 

$ 

0 

$ 

33,510 

51,627 

0 

0 

0 

0 

0 

0 

0 

$  89,626

  33,510

  51,627

Assets:

  U.S. government and  
   agency securities 

  Obligations of government- 
   sponsored enterprises(1) 
State and municipal bonds 

  163,832 

  2,588 

  166,420

Corporate securities 

11,785 

0 

11,785

  Other investments 

$ 83,532 

$  13,455 

$ 

0 

0 

0 

$  96,987

4,840

  96,516

4,840 

96,516 

0 

0 

0 

0 

  128,368 

  2,588 

  130,956

36 

0 

36

Investments subtotal 

  89,626 

  260,754 

  2,588 

  352,968

Investments subtotal 

  83,532 

  243,215 

  2,588 

  329,335

  Money market investments  
   related to the deferred  
   compensation plan 

4,827 

0 

0 

4,827

  Money market investments  
   related to the deferred  
   compensation plan 

3,553 

0 

0 

3,553

Total assets at fair value 

$ 94,453 

$ 260,754 

$  2,588 

$ 357,795

Total assets at fair value 

$ 87,085 

$ 243,215 

$  2,588 

$ 332,888

Liabilities:

Liabilities:

Forward contracts(2) 
Liabilities related to the  
   deferred compensation plan 

$  1,165 

$ 

1,578 

4,827 

0 

Total liabilities at fair value 

$  5,992 

$ 

1,578 

$ 

$ 

0 

0 

0 

$  2,743

4,827

$  7,570

Forward contracts(2) 
Liabilities related to the  
   deferred compensation plan 

$  1,174 

$ 

871 

3,553 

0 

Total liabilities at fair value 

$  4,727 

$ 

871 

$ 

$ 

0 

0 

0 

$  2,045

3,553

$  5,598

1)   Includes investments in notes issued by the Federal Home Loan Mortgage Corporation, the Federal National 

Mortgage Association, the Federal Farm Credit Banks and the Federal Home Loan Bank.

2)  The fair value of forward contracts are calculated as follows:

a.  Fair value of a collar or put option contract associated with forecasted sales hedges are calculated using bid 

and ask rates for similar contracts.

b.  Fair value of regular forward contracts associated with forecasted sales hedges are calculated using the period-

end exchange rate adjusted for current forward points.

c.  Fair value of balance sheet hedges are calculated at the period end exchange rate adjusted for current forward 

points unless the hedge has been traded but not settled at period end. If this is the case, the fair value is 
calculated at the rate at which the hedge is being settled.

F-11

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table presents Zebra’s activity for assets measured at fair value on a 
recurring basis using significant unobservable inputs, Level 3 as defined in ASC 820 for 
the years ended December 31 (in thousands):

Balance at beginning of the year 

Transfers to Level 3 

Total losses (realized or unrealized):

Included in earnings 

Included in other comprehensive income (loss) 

Purchases and settlements (net) 

Balance at end of period 

Total gains (losses) for the period included 
   in earnings attributable to the change in unrealized 
   losses relating to assets still held at end of period 

       Year Ended, 

  December 31,  December 31,
2012

2013 

$ 2,588 

$ 2,588

0 

0 

0 

0 

0

0

0

0

$ 2,588 

$ 2,588

$         0 

$         0

As of December 31, 2012

Gross 
Amortized  Unrealized  Unrealized 
Losses 

Gross 

Gains 

Cost 

Estimated
Fair
Value

U.S. government and 
   agency securities 

Obligations of government-
   sponsored enterprises 

State and municipal bonds 

Corporate securities 

Other investments 

$  96,913 

$ 

77 

$ 

(3) 

$  96,987

4,830  

  96,383  

  130,634 

36 

10 

161 

790 

0 

0 

4,840

(28) 

  96,516

(468) 

  130,956

0 

36

Total investments 

$ 328,796 

$ 1,038 

$  (499) 

$ 329,335

The maturity dates of investments as of December 31, 2013 are as follows (in thousands):

As of December 31, 2013

  Amortized 
Cost 

Estimated
Fair
Value

$ 130,430 

$ 130,490

  211,744 

  212,087

  10,935  

  10,391

0 

0

$ 353,109 

$ 352,968

As of December 31, 2013 and December 31, 2012, there were no other Level 3 unrealized 
losses that Zebra believes to be other-than-temporary. No realized gains or losses were 
recorded for the years ended December 31, 2013 and 2012.

The following is a summary of short-term and long-term investments at December 31, 
2013 and December 31, 2012 (in thousands):

As of December 31, 2013

Less than 1 year 

1 to 5 years 

6 to 10 years 

Thereafter 

Total 

The carrying value for Zebra’s financial instruments classified as current assets 
(other than short-term investments) and current liabilities approximate fair value due 
to short term maturities.

Gross 
Amortized  Unrealized  Unrealized 
Losses 

Gross 

Gains 

Cost 

Estimated
Fair
Value

U.S. government and 
   agency securities 

Obligations of government-
   sponsored enterprises 

State and municipal bonds 

Corporate securities 

Other investments 

$  89,617 

$ 

27 

$ 

(18) 

$  89,626

  33,506  

  51,573  

  166,642 

11,771 

5 

82 

453 

15 

(1) 

  33,510

(28) 

  51,627

(675) 

  166,420

(1) 

11,785

Total investments 

$ 353,109 

$  582 

$  (723) 

$ 352,968

F-12

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 4 Investments and Marketable Securities
Investments in marketable debt securities are classified based on intent and ability to 
sell investment securities. Zebra’s available-for-sale securities are used to fund future 
acquisitions and other operating needs and therefore can be sold prior to maturity. 
Investments in marketable debt securities for which Zebra intends to sell within the next 
year are classified as current and those that we intend to hold in excess of one-year are 
classified as non-current.

Changes in the market value of available-for-sale securities are reflected in the 
accumulated other comprehensive income caption of stockholders’ equity in the balance 
sheet, until we dispose of the securities. Once these securities are disposed of, either by 
sale or maturity, the accumulated changes in market value are transferred to investment 
income. On the statement of cash flows, changes in the balances of available-for-sale 
securities are shown as purchases, sales and maturities of investments and marketable 
securities under investing activities. 

Changes in market value of trading securities would be recorded in investment income 
as they occur, and the related cash flow statement includes changes in the balances of 
trading securities as operating cash flows.

Changes in unrealized gains and losses on available-for-sale securities are included in 
these financial statements as follows (in thousands):

Year Ended December 31,

2013 

2012 

2011

Changes in unrealized gains and losses 
   on available-for-sale securities, net of tax, 
   recorded in accumulated other 
   comprehensive income (loss) 

$(456) 

$887 

$(385)

The following table shows the number, aggregate market value and unrealized losses (in thousands) of investments with market values that were less than amortized cost as of December 31, 
2013. These lower market values are primarily caused by fluctuations in interest rates and credit spreads. Market values are expected to recover to the amortized cost prior to maturity. 

Government securities 

State and municipal bonds 

Corporate Securities 

Other 

     Total 

Unrealized Loss < 12 months 

Unrealized Loss > 12 months

Number of  
investments  

0 

5 

9 

1 

15 

Aggregate  
Market Value 

$         0 

7,368 

3,031 

1,018 

$ 11,417 

Unrealized  
Losses 

$      0 

(8) 

(2) 

0 

$  (10) 

Number of 
investments 

Aggregate 
Market Value 

3 

4 

60 

2 

69 

$23,207 

6,559 

51,757 

2,982 

$84,505 

Unrealized
Losses

$     (19)

(20)

(673)

(1)

$   (713)

As of December 31, 2012, the number, aggregate market value and unrealized losses (in thousands) of investments with market values that were less than amortized cost were:

Unrealized Loss < 12 months 

Unrealized Loss > 12 months

Number  
of investments  

Aggregate  
Market Value 

Unrealized  
Losses 

Number of 
investments 

Aggregate 
Market Value 

Unrealized
Losses

Government securities 

State and municipal bonds 

Corporate Securities 

     Total 

4 

19 

33 

56 

$  5,179 

24,969 

15,429 

$45,577 

$    (3) 

(27) 

(23) 

$  (53) 

1 

1 

14 

16 

$  1,790 

1,092 

7,262 

$ 10,144 

$       (0)

(1)

(445)

$   (446)

F-13

 
 
 
 
 
 
 
 
 
 
 
Using the specific identification method, the proceeds and realized gains on the sales of 
available-for-sale securities were as follows (in thousands): 

Note 7 Property and Equipment
Property and equipment, which includes assets under capital leases, is comprised of the 
following (in thousands):

Proceeds   

Realized gains 

Realized losses 

Net realized gains included in  
   other comprehensive income (loss) 
   as of the end of the prior year 

Year Ended December 31,
2012 

2013 

2011

$336,741 

$164,410 

$ 303,801

727 

(81) 

423 

(78) 

388

(306)

Buildings 

Land 

Machinery, equipment and tooling 

Furniture and office equipment 

603 

285 

159

Computers and software 

Included in Zebra’s cash, restricted cash, investments and marketable securities are 
amounts held by foreign subsidiaries which are generally invested in U.S. dollar-
denominated holdings. Zebra had $251,658,000 as of December 31, 2013, and 
$173,483,000 as of December 31, 2012 of foreign cash and investments. Amounts held 
by foreign subsidiaries are generally subject to U.S. income taxation upon repatriation, 
however, Zebra does not see a need to repatriate these funds. 

Automobiles 

Leasehold improvements 

Projects in progress – computers and software 

Projects in progress – other 

    As of December 31,
2012

2013 

$       4,613 

$    2,134 

504 

110,728 

13,448 

139,723 

18 

17,880 

2,079 

6,675 

504 

88,222 

12,672 

130,357 

18 

16,380 

2,217 

15,561 

295,668 

268,065 

Less accumulated depreciation and amortization 

(186,080) 

(166,716) 

Net property and equipment 

$ 109,588 

$101,349 

Other items related to property and equipment are as follows (in thousands):

     As of December 31,
2012

2013 

Unamortized computer software costs 

$   43,317 

$    48,873 

Amortization of capitalized software 
$  8,688 
Total depreciation expense charged to income  24,727 

$      7,912 
21,504 

$      6,180
20,680

Year Ended December 31,
2012 

2013 

2011

Note 5 Accounts Receivable
The components of accounts receivable are as follows (in thousands):

Gross accounts receivable 

Accounts receivable reserves 

Accounts receivable, net 

Note 6 Inventories
The components of inventories are as follows (in thousands):

Raw material  

Work in process 

Deferred costs of long-term contracts 

Finished goods 

Total inventories, gross 

Inventory reserves 

As of December 31,
2013  

2012

$  177,370 

  $169,401 

(453) 

(669)

$ 176,917 

  $168,732

As of December 31,
2013  

2012

$   31,335  

$  31,350 

415  

294  

101,540 

133,584  

(12,561) 

921

604

104,137

137,012

(13,655)

Total inventories, net 

$ 121,023 

$123,357

F-14

 
 
 
 
 
 
 
 
 
 
 
 
 
       
 
 
 
 
 
 
 
 
 
 
 
 
 
 
       
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
 
 
Note 8 Goodwill and Other Intangible Asset Data
Intangible asset data are as follows (in thousands):

Changes in the net carrying value amount of goodwill were as follows (in thousands): 

Amortized intangible assets 

  Current technology 

Patent and patent rights 

  Customer relationships 

  Total 

Amortization expense for the  
  year ended December 31, 2013 

As of December 31, 2013

Gross  Accumulated 
Amount  Amortization 

Net
Amount 

$   23,778 

$ (14,060) 

29,569 

52,893 

(17,919) 

(5,293) 

$   9,718

11,650

47,600

$106,240 

$(37,272) 

$68,968

Unamortized intangible assets: 

  Goodwill at gross cost 

 Impairment charge – 2008 

  Goodwill as of December 31, 2011 

  Acquisition – LaserBand 

Impairment charge – 2012 

  Goodwill as of December 31, 2012 

  Acquisition – Hart Systems 

Total 

$ 180,731

(101,028)

79,703

24,353

(9,114)

94,942

60,858

$    7,383 

 Goodwill as of December 31, 2013 

$ 155,800

Estimated amortization expense: 

For the year ended December 31, 2014 

$  10,533

 For the year ended December 31, 2015 

For the year ended December 31, 2016 

For the year ended December 31, 2017 

For the year ended December 31, 2018 

  Thereafter 

  Total 

9,769 

9,331

8,100

5,867

25,368

$  68,968

In 2013, we acquired intangible assets in the amount of $37,200,000 for developed 
technology, customer relationships and a trade names. These intangible assets have an 
estimated useful life ranging from 1 to 15 years. See Note 24 Business Combinations for 
specific information regarding the acquisition. In 2012, we acquired intangible assets in 
the amount of $31,157,000 for patents, technology and customer relationships associated 
with the acquisition of LaserBand. During 2013, Zebra paid $1,500,000 towards intangible 
asset commitments previously accrued. 

Amortized intangible assets 

  Current technology 

Patent and patent rights 

  Customer relationships 

  Total 

Amortization expense for the  
  year ended December 31, 2012 

As of December 31, 2012

Gross  Accumulated 
Amount  Amortization 

Net
Amount 

$   18,978 

$ (12,391) 

29,569 

20,493 

(14,618) 

(2,880) 

$  69,040 

$(29,889) 

$   6,587

14,951

17,613

$39,151

$    4,673 

Note 9 Other Assets
Other assets consist of the following (in thousands):

Money market investments related to the   
   deferred compensation plan (See Note 17) 

Long-term investments 

Other long-term assets 

Deposits 

Total 

   As of December 31,
2012

2013 

$  4,827 

21,242 

1,522 

1,174 

$  3,553

9,195

0

898

$28,765 

$13,646

During 2013, Zebra acquired interests ranging from 2.0% to 8.3% in two venture capital 
technology companies for $12,021,000 during the year. During 2012, Zebra acquired 
interests ranging from 4.7% to 19.7% in several venture capital technology companies for 
$9,125,000 during the year. These investments are classified as long term. 

Note 10 Costs Associated with Exit and Restructuring
In December 2012, Zebra began a plan to restructure its location solutions business 
management structure and announced a project to further optimize our manufacturing 
operations costs, which includes the consolidation and relocation of support functions. 
The costs below incurred for the year ended December 31, 2012 represent the costs 
related to the restructuring of location solutions business management structure. The 
costs expected to be incurred relate to the restructuring of Zebra’s manufacturing 
operations and relocation of this portion of Zebra’s business from the U.S. to China and 
consolidating some activities domestically. 

Costs incurred through December 31, 2013 and costs expected to be incurred relate to the 
following: restructuring of Zebra’s manufacturing operations; relocation of a significant 
portion of Zebra’s supply chain operations from the U.S. to China; consolidating activities 
domestically; restructuring of our sales operations; restructuring certain corporate 
functions; and amending the location solutions “2012 restructuring plan” by adding 
additional restructuring charges to be incurred. 

F-15

 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
       
 
As of December 31, 2013, we have incurred the following exit and restructuring costs 
related to the location solutions business management structure and manufacturing 
operations relocation and restructuring (in thousands): 

Liabilities related to exit activities are included in the accrued liabilities line item on the 
balance sheet. Exit costs are included in operating expenses under the line item exit and 
restructuring costs. 

Cost  Costs incurred 

Type of Cost   

Severance, stay  
   bonuses, and  
  other employee- 
  related expenses 

Professional services 

Relocation and  
  transition costs 

incurred 
through  months ended 
Dec. 31 
2012 

for the twelve  Total costs  Additional  
incurred as 

costs  Total costs 
Dec. 31,  of Dec. 31,  expected to  expected to 
2013  be incurred  be incurred

2013 

$960 

0 

0 

$5,690 

180 

$6,650 

180 

20 

20 

$61 

$6,711

0 

0 

180

20

Total   

$960 

$5,890 

$6,850 

$61 

$6,911

During 2011, costs related to the consolidation and relocation of the administrative and 
accounting functions were due to the divestiture of our Navis marine terminal solutions 
business and the related WhereNet marine terminal solutions product line. There were 
no costs in 2012 related to this restructuring as this project was completed in 2011. As of 
December 31, 2012, we have incurred the following exit and restructuring costs related 
to the location solutions business management structure and manufacturing operations 
relocation and restructuring (in thousands): 

Type of Cost   

Severance, stay bonuses, and other  
  employee-related expenses 

Professional services 

Relocation and transition costs 

Cost incurred 
for the 
year ended 
December 31, 
2012 

Additional 
costs 
expected to 
be incurred 

Total costs 
expected to 
be incurred

$    960 

$4,590 

  $   5,550

0 

0 

310 

480 

310

480

Total   

$    960 

$5,380 

$  6,340

Liabilities and expenses related to exit activities were as follows (in thousands): 

Balance at beginning of period 

Charged to earnings 

Cash paid 

Balance at the end of period 

Year Ended December 31,
2012 

2013 

2011

$    967 

5,890 

(5,605) 

$ 1,252 

$  1,048 

$      1,479

960 

(1,041) 

2,041

(2,472)

$     967 

$      1,048

F-16

Note 11 Derivative Instruments
Portions of our operations are subject to fluctuations in currency values. We manage these 
risks using derivative financial instruments. We conduct business on a multinational basis 
in a wide variety of foreign currencies. Our exposure to market risk for changes in foreign 
currency exchange rates arises from international financing activities between subsidiaries, 
foreign currency denominated monetary assets and liabilities and transactions arising 
from international trade. Our objective is to preserve the economic value of non-functional 
currency denominated cash flows. We attempt to hedge transaction exposures with natural 
offsets to the fullest extent possible and, once these opportunities have been exhausted, 
through foreign exchange forward and option contracts with third parties.

Credit and Market Risk
Financial instruments, including derivatives, expose us to counter party credit risk for 
nonperformance and to market risk related to interest and currency exchange rates. 
We manage our exposure to counterparty credit risk through specific minimum credit 
standards, diversification of counterparties, and procedures to monitor concentrations 
of credit risk. Our counterparties in derivative transactions are commercial banks with 
significant experience using derivative instruments. We monitor the impact of market 
risk on the fair value and cash flows of our derivative and other financial instruments 
considering reasonably possible changes in interest rates and currency exchange 
rates and restrict the use of derivative financial instruments to hedging activities. We 
continually monitor the creditworthiness of our customers to which we grant credit 
terms in the normal course of business. The terms and conditions of our credit sales are 
designed to mitigate or eliminate concentrations of credit risk with any single customer.

Fair Value of Derivative Instruments
Zebra has determined that derivative instruments for hedges that have traded but have 
not settled are considered Level 1 in the fair value hierarchy, and hedges that have not 
traded are considered Level 2 in the fair value hierarchy. Derivative instruments are used 
to manage risk and are not used for trading or other speculative purposes, nor do we use 
leveraged derivative financial instruments. Our foreign currency exchange contracts are 
valued using broker quotations or market transactions, in either the listed or over-the-
counter markets.

Hedging of Net Assets
We use forward contracts to manage exposure related to our pound and euro 
denominated net assets. Forward contracts typically mature within three months after 
execution of the contracts. We record gains and losses on these contracts and options in 
income each quarter along with the transaction gains and losses related to our net asset 
positions, which would ordinarily offset each other.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Summary financial information related to these activities included in our consolidated 
statement of earnings as other income (expense) is as follows (in thousands):

Summary financial information related to the cash flow hedges of future revenues follows 
(in thousands, except percentages):

  Year Ended December 31,

2013 

2012 

2011

Change in gains (losses) from  
   foreign exchange derivatives 

$(1,998) 

$ (1,347) 

Gain (loss) on net foreign currency assets 

1,474 

406 

     Net foreign exchange loss 

$   (524) 

$    (941) 

$   (825)

(1,181)

$(2,006)

Notional balance of outstanding contracts:   

Euro/US dollar 

Pound/US dollar 

Net fair value of outstanding contracts 

As of
  December 31,  December 31,
2012

2013 

€  41,021 
0 
£ 

$ 

33 

€   37,598
£  3,810

$  

18

Hedging of Anticipated Sales
We can manage the exchange rate risk of anticipated euro-denominated sales using 
purchased options, forward contracts, and participating forwards. We designate these 
contracts as cash flow hedges which mature within twelve months after the execution of 
the contracts. Gains and losses on these contracts are deferred in other comprehensive 
income until the contracts are settled and the hedged sales are realized. The deferred 
gains or losses will then be reported as an increase or decrease to sales.

Summary financial information related to the cash flow hedges is as follows (in thousands):

As of
  December 31,  December 31,
2012

2013 

As of
  December 31,  December 31,
2012

2013 

Notional balance of outstanding contracts versus the dollar 

Hedge effectiveness 

€ 85,627 
100% 

€  88,680
  100%

Net gains and (losses) included in revenue 

$(4,294) 

$   4,201 

$  (4,159)

  Year Ended December 31,

2013 

2012 

2011

Forward Contracts
We record our forward contracts at fair value on our consolidated balance sheet as 
either long-term other assets or long-term other liabilities depending upon the fair 
value calculation as detailed in Note 3 of Zebra’s financial statements. The amounts 
recorded on our consolidated balance sheets are as follows (in thousands):

Liabilities:

  Accrued liabilities 

     Total 

As of
  December 31,  December 31,
2012

2013 

$  2,743 

$  2,743 

$  2,045

$  2,045

Note 12 Commitments and Contingencies
Leases. Minimum future obligations under all non-cancelable operating leases as of 
December 31, 2013 are as follows (in thousands):

Net unrealized gains (losses) deferred  
   in other comprehensive income:

Gross  

Income tax expense (benefit) 

     Net 

$      208  

$ (9,936) 

90 

$      118 

(2,695)

$ (7,241)

2014 

2015 

2016 

2017 

2018 

Thereafter 

Total minimum lease obligations 

Operating Leases

$ 15,619

11,842

7,368

7,636

6,105

34,805

$ 83,375

Rent expense for operating leases charged to operations was as follows (in thousands):

Rent expense 

Year Ended December 31,
2012 

2013 

2011

$15,750 

$15,254 

$13,907

F-17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
The operating lease information includes a variety of properties around the world. These 
properties are used as manufacturing facilities, distribution centers and sales offices. 
Lease terms range from one year to 9 years with breaking periods specified in the lease 
agreements.

Revolving Credit Agreement. On October 10, 2012, Zebra entered into a revolving credit 
agreement for a five-year $250,000,000 revolving credit facility with a syndicate of banks 
led by J. P. Morgan Securities LLC as Administrative Agent. The funds under this credit 
facility are available for general corporate purposes of Zebra and its subsidiaries in the 
ordinary course of business and other purposes permitted by the agreement. 

This credit agreement is guaranteed by certain of Zebra’s domestic subsidiaries. Loans 
under the agreement bear interest at a rate equal to a spread over the base rate, which 
base rate is the greater of: the prime rate, the Federal Funds Effective Rate plus one-half 
of one percent (0.50%), or an adjusted LIBOR rate, plus one percent (1%). The spread is 
dependent on Zebra’s ratio of Total Debt to EBITDA, and ranges from 0.00% to 0.75%. 
Zebra did not borrow any monies under the New Credit Agreement at the time of closing. 

The credit agreement includes customary representations, warranties, affirmative and 
negative covenants and events of default. It also contains financial covenants tied to 
Zebra’s leverage ratio and interest coverage ratio. As of December 31, 2013, we had 
established letters of credit amounting to $1,800,000, which reduces funds available for 
borrowing under the agreement. As of December 31, 2013 and 2012, no amounts were 
outstanding under the company’s credit agreement. 

Legal Proceedings. We are subject to a variety of investigations, claims, suits and 
other legal proceedings that arise from time to time in the ordinary course of business, 
including but not limited to, intellectual property, employment, tort and breach 
of contract matters. We currently believe that the outcomes of such proceedings, 
individually and in the aggregate, will not have a material adverse impact on our 
business, cash flows, financial position, or results of operations. Any legal proceedings 
are subject to inherent uncertainties, and management’s view of these matters and their 
potential effects may change in the future.

Note 13 Savings and Profit Sharing Plans
Zebra has a Retirement Savings and Investment Plan (401(k) Plan), which is intended 
to qualify under Section 401(k) of the Internal Revenue Code. Qualified employees may 
participate in Zebra’s 401(k) Plan by contributing up to 15% of their gross earnings to 
the plan subject to certain Internal Revenue Service restrictions. Zebra matches 100% 
of the first 2% of gross eligible earnings, and also matches the next 4% of gross eligible 
earnings at the rate of 50%. Zebra may contribute additional amounts to its 401(k) Plan at 
the discretion of the Board of Directors, subject to certain legal limits. 

F-18

Company contributions to these plans, which were charged to operations, approximated 
the following (in thousands):

401(k) 

Total 

Year Ended December 31,
2012 

2011

$5,138 

$5,138 

$4,813

$4,813

2013 

$4,865 

$4,865 

Note 14 Stockholders’ Equity
Share count and par value data related to stockholders’ equity are as follows:

As of
December 31,  December 31,
2012

2013 

Preferred Stock

Par value per share 
Shares authorized 
Shares outstanding 

Common Stock—Class A

Par value per share 
Shares authorized 
Shares issued 
Shares outstanding 

Treasury stock

Shares held 

$ 

0.01  $ 

  10,000,000 
0 

0.01
  10,000,000
0 

$ 

0.01  $ 

 150,000,000 
  72,151,857 
  50,349,546 

0.01
 150,000,000
  72,151,857
  50,908,267

  21,802,311 

  21,243,590

During the year ended December 31, 2013, Zebra purchased 1,356,861 shares of common 
stock for $63,102,242 under board authorized share repurchase plans compared to the 
year ended December 31, 2012, in which Zebra purchased 1,473,863 shares of common 
stock for $54,373,000. During the year ended December 31, 2011, Zebra purchased 
4,353,801 shares of common stock for $160,200,000. 

A roll forward of Class A common shares outstanding is as follows: 

Balance at the beginning of the year 

Repurchases 

Stock options, rights and ESPP issuances 

Restricted share issuances 

Restricted share forfeitures 

Shares withheld for tax obligations 

Balance at the end of the period 

            Year Ended December 31,
2012

2013 

50,908,267 

52,095,166

(1,356,861) 

(1,473,863)

739,148 

241,851 

(165,610) 

(17,249) 

246,625

242,238

(130,119)

(71,780)

50,349,546 

50,908,267

 
 
 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 15 Earnings (Loss) Per Share 
For the years ended December 31, 2013, 2012, and 2011, earnings (loss) per share were 
computed as follows (in thousands, except per-share amounts):

Weighted average shares: 

  Weighted average common 

   shares outstanding 

Effect of dilutive securities
   outstanding 

Diluted weighted average 
   shares outstanding 

Earnings (loss): 

Year Ended December 31,
2012 

2013 

2011

50,693 

51,566 

53,854

370 

277 

337

51,063 

51,843 

54,191

Income from continuing operations 

$134,225 

$121,897 

$130,343

Income (loss) from 
   discontinued operations 

Net Income 

Basic per share amounts: 

133 

1,007 

$134,358 

$122,904 

44,300

$174,643

Income from continuing operations 

$       2.65 

$      2.36 

$      2.42

Income (loss) from 
   discontinued operations 

Net Income 

Diluted per share amounts: 

0.00 

0.02 

0.82

$      2.65 

$      2.38 

$       3.24

Income from continuing operations 

$      2.63 

$      2.35 

$       2.40

Income (loss) from 
   discontinued operations 

Net Income 

0.00 

0.02 

0.82

$      2.63 

$      2.37 

$       3.22

The potentially dilutive securities that were excluded from the earnings (loss) per share 
calculation consist of stock options and stock appreciation rights (SARs) with an exercise 
price greater than the average market price of the Class A Common Stock. These options 
were as follows: 

Potentially dilutive shares 

168,472 

1,753,311 

1,425,880

Year Ended December 31,
2012 

2013 

2011

Note 16 Equity-Based Compensation

As of December 31, 2013, Zebra had a general equity-based compensation plan and a 
stock purchase plan under which shares of our common stock were available for future 
grants and sales, and which are described below. 

On May 19, 2011, Zebra’s stockholders approved the 2011 Zebra Technologies Corporation 
Long Term Incentive Plan (the 2011 Plan), which included authorization for issuance 
of awards of 5,500,000 shares under the 2011 Plan. The 2011 Plan became effective 
immediately and superseded the 2006 Incentive Compensation Plan (the 2006 Plan), 
the 1997 Stock Option Plan (the 1997 Plan) and the 2002 Non-Employee Director Stock 
Option Plan (the 2002 Director Plan), except that the prior plans will remain in effect 
with respect to awards granted under the prior plans until such awards have been 
exercised, forfeited, cancelled, expired or otherwise terminated in accordance with the 
terms of such grants. The types of awards available under the 2011 Plan are incentive 
stock options, nonqualified stock options, stock appreciation rights (SARs), restricted 
stock, performance shares and units and performance-based cash bonuses. Employees, 
directors and consultants of Zebra and its subsidiaries are eligible to participate in the 
2011 Plan. The Compensation Committee of the Board of Directors administers the plan. 
As of December 31, 2013, 4,212,339 shares were available for grant under the plan, and 
options for 691,874 shares were outstanding under the 2011 Plan. 

The options and SARs granted under the 2011 Plan have an exercise or grant price equal to 
the closing market price of Zebra’s stock on the date of grant. Options and SAR’s generally 
vest over a four or five-year period. These awards expire on the earlier of (a) ten years 
following the grant date, (b) immediately if the employee is terminated for cause, (c) ninety 
days after termination of employment if the employee is terminated involuntarily other 
than for cause, (d) thirty days after termination of employment if the employee voluntarily 
terminates his or her employment, or (e) one year after termination of employment if the 
employee’s employment terminates due to death, disability, or retirement. 

Zebra’s time-vested restricted stock grants consist of restricted stock awards (RSA’s) and 
performance share awards (PSA’s). The following table shows the number of shares of 
time-vested restricted stock granted in 2013 and the vesting schedules of the restricted 
stock awards that were granted under the Plan to certain executive officers and other 
members of management. 

Vesting period 

At grant 

After three years of service 

Total 

RSA’s 

18,095 

149,420 

167,515 

PSA’s 

112,028 

75,766 

187,794 

Total

130,123

225,186

355,309

These RSA’s will vest at each vesting date if the employee remains employed by Zebra 
throughout the applicable time period, but will vest in whole or in part (as set forth in each 
Restricted Stock Agreement) before the end of the each vesting period in the event of 
death, disability, resignation for good reason, a change in control (as defined in the 2011 
Plan), or termination by Zebra other than for Cause, as defined in the Restricted Stock 
Agreement entered into by Zebra with each employee who was granted restricted stock. 

F-19

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The restricted stock is forfeited in certain situations specified in the Restricted Stock 
Agreement, including, if the employee’s employment is terminated by Zebra for Cause 
or if the employee resigns for other than good reason. Zebra’s restricted stock awards 
are expensed over the vesting period of the related award, which is typically three to five 
years. However, some recent awards vested upon grant. Compensation cost is calculated 
as the market date fair value on grant date multiplied by the number of shares granted. 

The 2006 Plan was superseded by the 2011 Plan. As of December 31, 2013, options 
and SARs for 1,111,435 shares were outstanding and exercisable under the 2006 Plan. 
These options and SARs expire on the earlier of (a) ten years following the grant date, or 
(b) immediately if the employee is terminated for cause, (c) ninety days after termination 
of employment if the employee is terminated involuntarily other than for cause, (d) thirty 
days after termination of employment if the employee voluntarily terminates his or 
her employment, or (e) one year after termination of employment if the employee’s 
employment terminates due to death, disability, or retirement. 

The 1997 Plan was superseded by the 2006 Plan. As of December 31, 2013, options for 
471,990 shares were outstanding and exercisable under the 1997 Plan. These options 
terms are the same as noted in the paragraph above in the 2006 Plan. 

The 2002 Director Plan was superseded by the 2006 Plan. As of December 31, 2013, 
options for 80,000 shares were outstanding and exercisable under the 2002 Director 
Plan. Unless otherwise provided in an option agreement, options granted under the 2002 
Director Plan become exercisable in five equal increments beginning on the date of the 
grant and continuing on each of the four anniversaries thereafter. All such options expire 
on the earlier of (a) ten years following the grant date, (b) the first anniversary of the 
termination date of the non-employee director’s directorship for any reason other than the 
termination of the non-employee director’s directorship by Zebra’s stockholders for cause, 
or resignation for cause, in each case as defined in the option agreement. 

In connection with Zebra’s acquisition of WhereNet, Zebra assumed existing unvested 
stock options exercisable for shares of WhereNet’s common stock and converted them 
into options exercisable for Zebra common stock. These converted options have exercise 
prices and vesting dates based on their previous terms and all of these options that are 
outstanding are fully vested. As of December 31, 2013, outstanding WhereNet options 
were exercisable into 3,262 shares of Zebra Class A Common Stock. 

On May 19, 2011 Zebra’s stockholders adopted the 2011 Employee Stock Purchase 
Plan (which replaced the 2001 Stock Purchase plan) under which employees who 
work a minimum of 20 hours per week may elect to withhold up to 10% of their cash 
compensation through regular payroll deductions to purchase shares of Class A Common 
Stock from Zebra over a period not to exceed 12 months at a purchase price per share 
which is equal to the lesser of: (1) 95% of the fair market value of the shares as of the date 
of the grant, or (2) 95% of the fair market value of the shares as of the date of purchase. 
Stock purchase plan expense for the year ended December 31, 2013 was $224,000. Stock 
purchase plan expense for the year ended December 31, 2012 was $242,000 and for the 
year ended December 31, 2011 was $321,000. 

For purposes of calculating the compensation cost, the fair value is estimated on the date 
of grant using a binomial model. Volatility is based on an average of the implied volatility 
in the open market and the annualized volatility of Zebra’s stock prices over our entire 
stock history. Stock option grants in the table below include both stock options, all of 
which were non-qualified, and stock appreciation rights (SAR) that will be settled in Zebra 
stock. The following table shows the weighted-average assumptions used for grants of 
SARs as well as the fair value of the grants based on those assumptions:

Expected dividend yield 

Forfeiture rate 

Volatility   

Risk free interest rate 

2013 

0% 

10.31% 

32.00% 

.82% 

2012 

0% 

10.21% 

35.90% 

.94% 

2011

0%

11.50%

35.33%

2.01%

– Range of interest rates 

0.02%-1.78%  0.07% - 1.95%  0.01% - 3.18%

Expected weighted-average life 

5.42 years 

5.48 years 

5.42 years

Fair value of SARs granted 

$4,528,000 

$5,533,000 

$5,495,000

Weighted-average grant date fair 
   value of options and SARs granted  
   (per underlying share) 

$13.86 

$12.84 

$14.29

The forfeiture rate is based on the historical annualized forfeiture rate, which is consistent 
with prior year rates. This rate includes only pre-vesting forfeitures. Volatility is based 
on an average of the implied volatility in the open market and the annualized volatility of 
Zebra’s stock prices over our entire stock history. The risk free interest rate used is the 
implied yield currently available from the U.S. Treasury zero-coupon yield curve over the 
contractual term of the options. The expected weighted-average life is based on historical 
exercise behavior, which combines the average life of the options that have already been 
exercised or cancelled with the exercise life of all unexercised options. The exercise life 
of unexercised options assumes that the option will be exercised at the midpoint of the 
vesting date and the full contractual term. These assumptions are consistent with the 
assumptions used in prior years. 

F-20

  
 
 
 
 
 
Stock option activity for the years ended December 31, 2013, 2012, and 2011, was as follows:

Options 

Outstanding at beginning of year 

Granted 

Exercised 

Forfeited 

Expired 

Outstanding at end of year 

Exercisable at end of year 

2013 

Weighted-Average 
Exercise Price 

$41.69 

0 

39.54 

0 

45.81 

$42.78 

$42.78 

Shares 

1,531,844 

0 

(543,922) 

0 

(32,145) 

955,777 

955,777 

Intrinsic value of exercised options 

$4,300,000 

There were no stock options granted in 2013, 2012 or 2011. 

The following table summarizes information about stock options outstanding at December 31, 2013. 

Aggregate intrinsic value 

Outstanding 

Exercisable

$4,201,000 

$4,201,000

Weighted-average remaining contractual term 

2.5 years 

2.5 years

SAR activity for the years ended December 31, 2013, 2012, and 2011, was as follows:

2012 

Weighted-Average 
Exercise Price 

$40.43 

0 

27.02 

36.36 

43.63 

$41.69 

$41.75 

Shares 

1,702,650 

0 

(148,802) 

(1,663) 

(20,341) 

1,531,844 

1,527,814 

$1,700,000 

2011

Weighted-Average
Exercise Price

$ 37.35

0

26.63

32.29

40.76

$40.43

$40.84

Shares 

2,340,959 

0 

(490,715) 

(63,714) 

(83,880) 

1,702,650 

1,589,096 

$6,400,000 

SARs 

Outstanding at beginning of year 

Granted 

Exercised 

Forfeited 

Expired 

Outstanding at end of year 

Exercisable at end of year 

Intrinsic value of exercised SARs 

2013 

Weighted-Average 
Exercise Price 

$31.66 

46.13 

25.44 

37.54 

33.70 

$36.36 

$30.51 

Shares 

1,535,804 

326,811 

(376,673) 

(80,515) 

(2,643) 

1,402,784 

520,426 

$7,900,000 

2012 

Weighted-Average 
Exercise Price 

$28.91 

38.51 

23.83 

34.10 

41.57 

$31.66 

$26.52 

Shares 

1,287,724 

431,040 

(102,972) 

(75,978) 

(4,010) 

1,535,804 

514,787 

$1,500,000 

2011

Weighted-Average
Exercise Price

$23.82

41.14

22.20

25.15

19.56

$ 28.91

$ 23.27

Shares 

1,234,787 

387,847 

(95,672) 

(238,965) 

(273) 

1,287,724 

305,228 

$1,700,000 

The terms of the SARs are established under the applicable Plan and the applicable 
SAR agreement. Once vested, a SAR entitles the holder to receive a payment equal to 
the difference between the per-share grant price of the SAR and the fair market value 
of a share of Zebra stock on the date the SAR is exercised, multiplied by the number 
of shares covered by the SAR. Exercised SARs will be settled in whole shares of Zebra 
stock, and any fraction of a share will be settled in cash. Vesting of SARs granted in 
2013 is as follows: 326,811 SARs vest annually in four equal amounts on each of the 
first four anniversaries of the grant date. Vesting of SARs granted in 2012 is as follows: 

20,155 SARs vested upon grant and 410,885 SARs vest annually in four equal amounts 
on each of the first four anniversaries of the grant date. All SARs expire 10 years after 
the grant date.

The following table summarizes information about SARs outstanding at December 31, 2013: 

Aggregate intrinsic value 

Outstanding 

Exercisable

$14,144,000 

$8,282,000

Weighted-average remaining contractual term 

7.6 years 

6.6 years

F-21

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Restricted stock award activity, granted under the 2011 and 2006 Plans, for the years ended December 31, 2013, 2012 and 2011 was as follows:

Restricted Stock Awards 

Outstanding at beginning of year 

Granted 

Released 

Forfeited 

Outstanding at end of year 

2013 

Weighted-Average 
Grant Date Fair Value 

$35.43 

46.17 

31.28 

40.79 

$40.92 

Shares 

444,362 

167,515 

(161,976) 

(14,524) 

435,377 

2012 

Weighted-Average 
Grant Date Fair Value 

$28.20 

38.45 

21.39 

34.90 

$35.43 

Shares 

529,880 

169,081 

(235,580) 

(19,019) 

444,362 

Performance share award activity, granted under the 2011 and 2006 Plans, for the years ended December 31, 2013, 2012 and 2011 was as follows:

Performance Share Awards 

Outstanding at beginning of year 

Granted 

Released 

Forfeited 

Outstanding at end of year 

2013 

Weighted-Average 
Grant Date Fair Value 

$35.55 

35.17 

27.90 

41.46 

$42.25 

Shares 

265,829 

187,794 

(253,484) 

(4,980) 

195,159 

2012 

Weighted-Average 
Grant Date Fair Value 

$28.58 

38.68 

41.57 

23.06 

$35.55 

Shares 

306,261 

72,470 

(1,802) 

(111,100) 

265,829 

2011

Weighted-Average
Grant Date Fair Value

$25.51

41.17

30.08

29.08

$ 28.20

2011

Weighted-Average
Grant Date Fair Value

$25.35

41.47

28.79

0.0

$ 28.58

Shares 

594,090 

152,636 

(197,472) 

(19,374) 

529,880 

Shares 

250,596 

62,874 

(7,209) 

0 

306,261 

As of December 31, 2013, there was $17,646,000 of unearned compensation cost related 
to awards granted under Zebra’s equity-based compensation plans, which is expected to 
be recognized over a weighted-average period of 2.3 years. 

The fair value of the purchase rights issued to Zebra employees under the stock purchase 
plan is estimated using the following weighted-average assumptions for purchase rights 
granted. Expected lives of three months to one year have been used along with these 
assumptions. 

Fair market value 
Option price   
Expected dividend yield 
Expected volatility 
Risk free interest rate 

2013 

$42.45 
$40.33 
0% 
19% 
0.05% 

2012 

$ 35.43 
$33.66 
0% 
21% 
0.07% 

2011

$34.77
$33.03
0%
33%
0.07%

Note 17 Deferred Compensation Plan
Zebra offers a deferred compensation plan that permits directors and executive 
management employees to defer portions of their compensation and to select a method 
of investing these funds. The salaries that have been deferred since the plan’s inception 
have been accrued and the only expense, other than salaries, related to this plan is the 
gain or loss from the changes to the deferred compensation liability, which is charged to 
compensation expense. To fund this plan, Zebra purchases mutual funds in the form of 
stock or bond funds. 

F-22

The following table shows the income, asset and liability amounts related to this plan  
(in thousands): 

                       As of December 31,
2012

2013 

Mutual funds included in other assets 

$4,827 

$3,553

Deferred compensation liability included 
   in other long-term liabilities 

$4,827 

$3,553 

Note 18 Income Taxes
The geographical sources of income before income taxes were as follows (in thousands):

United States 

Outside United States 

Total 

Year Ended December 31,
2012 

2013 

2011

$  47,636 

$  60,388 

$  78,593

116,191 

$163,827 

103,786 

$ 164,174 

101,126

$179,719

Zebra earns a significant amount of our operating income outside the U.S., which is 
deemed to be permanently reinvested in foreign jurisdictions. Zebra does not currently 
foresee a need to repatriate funds, however, should Zebra require more capital in the U.S. 
than is generated by our operations locally, Zebra could elect to repatriate funds held in 
foreign jurisdictions or raise capital in the U.S. through debt or equity issuances. These 
alternatives could result in higher effective tax rates or increased interest expense. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Deferred income taxes are not provided on undistributed earnings of foreign subsidiaries, 
aggregating approximately $354,164,000 at December 31, 2013 and $256,000,000 at 
December 31, 2012. 

If these requirements are met, the 10% rate extends through 2018. This agreement 
reduced Zebra’s consolidated income taxes by $1,860,000 in 2013, $2,002,000 in 2012, and 
$2,030,000 in 2011.

The provision for income taxes consists of the following (in thousands):

Current: 

Federal 

State   

Foreign 

Total current   

Deferred:   

Federal 

State   

Foreign 

Total deferred 

Total 

Year Ended December 31,
2012 

2013 

2011

$  9,556 

$ 17,744 

$   7,250

808 

11,638 

22,002 

7,118 

289 

193 

7,600 

1,324 

14,258 

33,326 

1,191

28,175

36,616

8,656 

12,477

375 

(80) 

405

(122)

8,951 

12,760

$29,602 

$ 42,277 

$49,376

In order to streamline the management, financing and capital structure of its foreign 
affiliates, in 2012, Zebra established a foreign holding company and restructured the 
ownership structure of its foreign affiliates. This new holding company structure allows 
Zebra to consolidate the ownership of its significant foreign affiliates under a single holding 
company. In addition, the structure introduced leverage which gives the Zebra the ability 
to facilitate cash pooling and improve the capital structure of its non-US operations. The 
new capital structure and global financing favorably impacts the Zebra’s effective tax 
rate, and facilitates the tax efficient movement of Zebra’s foreign cash to finance the 
ongoing operating and investment needs of the foreign subsidiaries. The restructuring was 
completed in the second quarter of 2012 and was in place for the full year in 2013. 

Deferred income taxes reflect the impact of temporary differences between the amounts 
of assets and liabilities for financial reporting purposes and such amounts as measured 
by tax laws. Based on management’s assessment, it is more likely than not that the 
deferred tax assets will be realized through future taxable earnings.

Tax effects of temporary differences that give rise to deferred tax assets and liabilities are 
as follows (in thousands):

The provision for income taxes differs from the amount computed by applying the 
U.S. statutory Federal income tax rate of 35% to income before income taxes. The 
reconciliation of statutory and effective income taxes is presented below (in thousands):

Year Ended December 31,
2012 

2013 

2011

Provision computed at statutory rate 

$57,339 

$ 57,461 

$ 62,905

State income tax, net of Federal tax benefit 

1,191 

Asset impairment charge 

Tax-exempt interest income 

Acquisition related items 

Domestic manufacturing deduction 

Research and experimental credit  

0 

(174) 

0 

(490) 

(970) 

1,353 

3,190 

(230) 

322 

(105) 

0 

1,432

0

(334)

0

(212)

(508)

Foreign rate differential 

(26,798) 

(21,598) 

(13,899)

Other 

(496) 

1,884 

(8)

Provision for income taxes 

$29,602 

$42,277 

$ 49,376

The primary reasons for the difference is due to a combination of higher profits in lower 
rate international jurisdictions, decreasing foreign statutory rates, the Singapore tax 
holiday and the restructuring of the foreign operations. In conjunction with the opening 
of Zebra’s Singapore distribution center and the establishment of Singapore as a 
regional headquarter location in 2009, Zebra negotiated a 10% income tax rate with the 
Singapore Economic Development Board. The negotiated rate is a reduction from the 
then current statutory rate of 17%. The 10% rate expires at the end of 2014 unless Zebra 
meets agreed commitments for employees and business expenditures in Singapore. 

Deferred tax assets: 

Deferred rent 

Accrued vacation 

Accrued bonus 

Deferred compensation 

Inventory items 

Allowance for doubtful accounts and other receivables 

Other accruals 

Equity based compensation expense 

Unrealized gain on securities 

Unrealized loss on other investments 

Net operating loss carry-forwards 

Valuation allowance 

Total deferred tax assets 

Deferred tax liabilities: 

Unrealized loss on other investments 

Depreciation and amortization 

Total deferred tax liabilities 

Net deferred tax assets (liabilities) 

     As of December 31, 

2013 

2012

$ 

409 

  2,153 

  2,916 

  1,816 

  6,061 

118 

  11,149 

  12,337 

558 

410 

597 

(267) 

$ 

508

  2,480

  2,747

  1,497

  6,967

211

  6,531

  16,620

438

419

  2,462

(267)

  38,257 

  40,613

  (1,450) 

 (42,489) 

 (43,939) 

$ (5,682) 

0

 (24,527)

 (24,527)

$16,086 

F-23

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
On January 1, 2007, Zebra adopted ASC 740 (formerly FASB Interpretation (FIN) No. 48, 
Accounting for Uncertainty in Income Taxes – an interpretation of FASB Statement 
No. 109). According to ASC 740, Zebra identified, evaluated, and measured the amount 
of income tax benefits to be recognized for all of its income tax positions. During 
2008, Zebra recognized an increase of approximately $4,000,000 in the liability for 
unrecognized tax benefits related to an acquisition. During 2012 Zebra recognized an 
increase of $680,000 in one of its UK subsidiaries. This amount was reduced as a result of 
filing 2012 income tax returns in 2013. 

A reconciliation of the beginning and ending amount of unrecognized tax benefits is as 
follows (in thousands):

Balance at January 1, 2013 

Additions based on tax positions related to 2013 

Reductions based on 2012 tax returns as filed in 2013 

Balance at December 31, 2013 

$ 4,680

0

(680)

$ 4,000

Included in deferred tax assets are amounts related to federal and state net operating 
losses that resulted from Zebra’s acquisition of WhereNet Corp. As of December 31, 
2013, Zebra had approximately $8,252,000 of net operating loss carryforwards available 
to offset future taxable income which expire in 2022 through 2027. As of December 31, 
2013, Zebra had approximately $26,980,000 of state net operating loss carryforwards 
which expire in 2013 through 2020. Zebra’s intention is to utilize these net operating 
loss carryforwards to offset future income tax expense. Under the United States Tax 
Reform Act of 1986, the amount of benefits from net operating loss carryforwards may be 
impaired or limited in certain circumstances, including significant changes in ownership 
interests. The company has reviewed the impact of ownership changes and believes 
that this will not have an impact on the realizability on the related Deferred Tax Asset 
recorded as of December 31, 2013. 

Deferred tax asset valuation allowances included in the temporary differences above are 
as follows (in thousands): 

Valuation allowance 

Balance at the beginning of the year 

Additions  

Subtractions  

2013 

$267 

0 

0 

Year Ended December 31,
2012 

$267 

0 

0 

2011

$267

0

0

Balance at the end of the period 

$267 

$267 

$267

Zebra’s deferred tax valuation allowance is the result of uncertainties regarding the future 
realization of recorded tax benefits on state income tax loss carry-forwards. The addition 
in 2010 is primarily related to California’s temporary suspension on the use of state net 
operating losses for tax years 2010 & 2011. Although the carryforward period for those 
temporarily suspended losses was increased, there is still some uncertainty as to the 
ability to use such losses even though carryforward periods were extended. 

We are currently undergoing an audit of the 2011 and 2012 US federal income tax 
returns. The tax years 2009 through 2012 remain open to examination by multiple state 
taxing jurisdictions. Tax authorities in the United Kingdom have completed income tax 
audits for tax years through 2011. 

Zebra’s continuing practice is to recognize interest and or penalties related to income 
tax matters as part of income tax expense. For the years ended December 31, 2011 
through December 31, 2013, Zebra did not accrue any interest or penalties into income 
tax expense. 

Note 19 Other Comprehensive Income (Loss)
Stockholders’ equity contains certain items classified as other comprehensive income 
(loss), including:

•   Foreign currency translation adjustments related to our non-U.S. subsidiary 

companies that have designated a functional currency other than the dollar. We 
are required to translate the subsidiary functional currency financial statements 
to dollars using a combination of historical, month-end, and average foreign 
exchange rates. This combination of rates creates the foreign currency translation 
adjustments component of other comprehensive income (loss).

•   Unrealized holding gains (losses) on foreign currency hedging activities relate to 
derivative instruments used to hedge the currency exchange rates for forecasted 
euro sales. These hedges are designated as cash flow hedges, and we have deferred 
income statement recognition of gains and losses until the hedged transaction 
occurs. See Note 11 for more details.

•   Unrealized gains (losses) on investments classified as available-for-sale are 
deferred from income statement recognition. See Note 4 for more details.

F-24

 
 
 
 
 
 
The components of other comprehensive income (loss) included in the Consolidated 
Statements of Comprehensive Income (Loss) are as follows (in thousands):

Gain (Loss) 

Twelve 
reclassified  Months 
ended 

from AOCI 
to income 

As of
Dec. 31,   Dec. 31,

Note 20 Geographic Data
Information regarding Zebra’s operations by geographic area is contained in the 
following table. These amounts (in thousands) are reported in the geographic area of the 
destination of the final sale. We manage our business based on these regions rather than 
by individual countries. 

North  Europe, Middle 
East & Africa 

America 

Latin
America 

Asia 

Total

$(3,089) 

  (1)

$     208 

$ (2,373)

(772) 

(2,317) 

90 

118 

(509)

(1,864)

(2)
603  

188 

415 

316 

(3)

(691) 

(235) 

(456) 

(151)

(73)

(78)

882 

(7,839)

2013 
Net sales 
Long-lived assets 
2012 
Net sales 
Long-lived assets 
2011 
Net sales 
Long-lived assets 

$ 459,908 
97,768 

$ 326,470 
8,149 

$   99,041 
502 

$152,740 
3,169 

$1,038,159
109,588

$ 435,520 
90,363 

$ 322,970 
7,522 

$ 100,101 
538 

$137,577 
2,926 

$   996,168
101,349

$ 409,208 
88,382 

$ 342,578 
5,965 

$  89,715 
362 

$141,987 
3,113 

$   983,488
97,822

$   2,130 

$(1,586) 

$     544 

$ (9,781)

Net sales by country that are greater than 10% of total net sales are as follows  
(in thousands):

$ 4,821 

(1)

$(9,936)  $ (2,581)

1,205 

3,616 

(2,695) 

(599)

(7,241) 

(1,982)

2013 
2012 
2011 

United 
States 

$562,848 
$539,504 
$504,283 

United 
Kingdom 

$ 323,708 
$ 317,793 
$ 339,027 

Singapore 

Other 

Total

$140,588 
$134,349 
$136,757 

$ 11,015 
$  4,522 
$  3,421 

$1,038,159
$   996,168
$  983,488

285 

(2)

1,337 

101 

184 

(79) 

  (3)

450 

887 

242 

540 

162

378

(8,721)

Net sales by country are determined by the country from where the products are invoiced 
when they leave Zebra’s warehouse. Generally, our United States sales company serves 
North America and Latin America while our United Kingdom sales company serves the 
Europe, Middle East and Africa markets and our Singapore sales company serves all of 
the Asia Pacific market.

$ (9,833) 

$ 3,721 

$(6,112)  $(10,325)

Net sales by major product category are as follows (in thousands):

$(3,318) 

  (1)

$ 8,878 

$   7,355

(946) 

(2,372) 

2,669 

6,209 

2,096

5,259

2013 
2012 
2011 

  Hardware 

Supplies 

$735,123 
$730,489 
$743,308 

$ 243,965 
$ 212,499 
$ 187,457 

Service 
and 
Software 

$  53,627 
$  47,941 
$  47,206 

Shipping
and
Handling 

Total

$  5,444 
$  5,239 
$  5,517 

$1,038,159
$   996,168
$  983,488

  Gain (Loss) 
  recognized 
in OCI 

2013
Unrealized gains (losses) on hedging transactions:
$   3,297 
  Gross 

Income tax (benefit) 

  Net 

Unrealized gains (losses) on investments:
  Gross 

Income tax (benefit) 

  Net 

Foreign currency translation adjustments 

Total accumulated other  
  comprehensive gains (losses) 

862 

2,435 

(1,294) 

(423) 

(871) 

566 

2012
Unrealized gains (losses) on hedging transactions:
  Gross 

$(14,757) 

Income tax (benefit) 

  Net 

Unrealized gains (losses) on investments:
  Gross 

Income tax (benefit) 

  Net 

Foreign currency translation adjustments 

Total accumulated other  
  comprehensive gains (losses) 

(3,900) 

(10,857) 

1,052 

349 

703 

321 

2011
Unrealized gains (losses) on hedging transactions:
$ 12,196 
  Gross 

Income tax (benefit) 

  Net 

Unrealized gains (losses) on investments:
  Gross 

Income tax (benefit) 

  Net 

Foreign currency translation adjustments 

Total accumulated other  
  comprehensive gains (losses) 

3,615 

8,581 

(756) 
(269) 

(487) 

178 

$  8,272 

$(3,136) 

$ 5,316 

$ (4,213)

(1)   Transfer of unrealized gains and (losses) from AOCI to income on hedging transactions are included in net sales of 

tangible products. 

(2)  Transfer of unrealized gains and (losses) from AOCI to income on investments are included in investment income. 

(3)  Transfer of foreign currency translation gains and (losses) from AOCI to income, are included in foreign exchange. 

(2)

159 
57 

102 

(597) 
(212) 

(385) 

(797) 
(288)

(509)

(866) 

  (3)

(688) 

(8,963)

Note 21 Major Customers
Our net sales to significant customers as a percentage of total net sales were as follows: 

Customer A  
Customer B  
Customer C  

2013 

16.8% 
13.1% 
12.3% 

Year Ended December 31,
2012 

2011

20.4% 
11.4% 
10.3% 

20.7%
10.5%
8.9%

All three of the above customers are distributors and not end users. No other customer 
accounted for 10% or more of total net sales during these years.

F-25

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
Note 22 Quarterly Results of Operations (unaudited)

(Amounts in thousands, except per share data) 

2013 

Net Sales

  Net sales of  

First 
Quarter 

Second 
Quarter 

Third 
Quarter 

Fourth
Quarter

2013 

First 
Quarter 

Second 
Quarter 

Third 
Quarter 

Fourth
Quarter

   tangible products 

$ 225,121 

$ 239,909 

$ 249,919 

$ 269,583

  Revenue from services 

   and software 

     11,816 

13,251 

  13,604 

  14,956

Basic earnings per share:

Income from  
   continuing operations 

Income from 
   discontinued operations 

$ 

0.46 

$ 

0.60 

$ 

0.76 

$ 

0.83

  0.00 

0.00 

0.00 

0.00

Total net sales 

  236,937 

  253,160 

  263,523 

  284,539

   Net Income 

$ 

0.46 

$ 

0.60 

$ 

0.76 

$ 

0.83

Diluted earnings per share:

Income from  
   continuing operations 

Income from 
   discontinued operations 

$ 

0.46 

$ 

0.60 

$ 

0.76 

$ 

0.82

   Net Income 

$ 

0.46 

$ 

0.60 

$ 

0.76 

$ 

  0.00 

0.00 

0.00 

0.00

0.82

Basic weighted average 
   shares outstanding 

  50,980 

  50,990 

  50,590 

  50,289 

Diluted weighted average and 
   equivalent shares outstanding     51,366 

51,283 

  50,924 

  50,666 

Cost of Sales

  Cost of sales of  

   tangible products 

  Cost of sales services 

   and software 

Cost of sales 

Gross Profit 

Operating expenses:

  117,111 

  125,664 

  128,191 

  136,547

      6,761 

6,589 

6,722 

6,964

  123,872 

  132,253 

  134,913 

  143,511

  113,065 

  120,907 

  128,610 

  141,028

  Selling and marketing 

  33,515 

  33,830 

  34,395 

  Research and development 

  21,858 

  23,201 

22,376 

  General and administrative 

  25,277 

  24,053 

  22,452 

  Amortization of 

   intangible assets 

  Acquisition costs 

  Exit and restructuring costs 

1,863 

482 

1,895 

  1,863 

  618 

  1,101 

Total operating expenses 

  84,890 

  84,666 

Operating income 

  28,175 

36,241 

Other income (loss)

Investment income 

  Foreign exchange loss 

  Other, net 

Total other income 

677 

(98) 

  10 

589 

473 

(462) 

1,464 

1,475 

 1,831 

 268 

 519 

81,841 

46,769 

550 

(173) 

(5) 

 372 

  36,280

  23,712

  24,434

1,826

3,322

2,375

  91,949

  49,079

666

209

252

1,127

Income from continuing 
   operations before income taxes   28,764 

Income taxes 

5,222 

37,716 

7,158 

47,141 

8,541 

  50,206

8,681

Income from continuing operations  23,542 

  30,558 

  38,600 

  41,525

Income from discontinued
   operations, net of tax 

0 

8 

0 

125

Net income 

$  23,542 

$  30,566 

$  38,600 

$  41,650

F-26

 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 
  
   
 
 
  
   
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
2012 

Net Sales

  Net sales of  

First 
Quarter 

Second 
Quarter 

Third 
Quarter 

Fourth
Quarter

2012 

First 
Quarter 

Second 
Quarter 

Third 
Quarter 

Fourth
Quarter

   tangible products 

$ 232,476 

$ 234,708 

$ 239,786 

$ 241,257

  Revenue from services 

   and software 

     11,399 

  12,369 

12,251 

  11,922

$ 

0.58 

$ 

0.58 

$ 

0.52 

$ 

0.69

  0.00 

0.01 

0.01 

Total net sales 

  243,875 

  247,077 

  252,037 

  253,179

   Net Income 

$ 

0.58 

$ 

0.59 

$ 

0.53 

$ 

Cost of Sales

  Cost of sales of  

   tangible products 

  Cost of sales services 

   and software 

Cost of sales 

Gross Profit 

Operating expenses:

  119,033 

  119,980 

  118,751 

  121,869

      4,959 

6,720 

6,362 

6,850

  123,992 

  126,700 

  125,113 

  128,719

  119,883 

  120,377 

  126,924 

  124,460

  Selling and marketing 

  32,114 

32,158 

32,321 

  Research and development 

  20,416 

  22,336 

  22,007 

  General and administrative 

  24,320 

  24,402 

  22,481 

  Amortization of 

   intangible assets 

  Acquisition costs 

  Exit and restructuring costs 

  Asset impairment charge 

770 

254 

0 

0 

  770 

  1,252 

  0 

  0 

Total operating expenses 

  77,874 

80,918 

Operating income 

  42,009 

  39,459 

Other income (loss)

Investment income 

  Foreign exchange loss 

  Other, net 

Total other income (loss) 

592 

(342) 

        (364) 

(114) 

826 

(80) 

(486) 

 260 

 1,670 

 566 

 0 

 9,114 

88,159 

38,765 

541 

(514) 

(294) 

 (267) 

  33,313

  22,605

  20,964

1,463

1,037

960

0

  80,342

44,118

526

(5)

(577)

(56)

Income from continuing 
   operations before income taxes   41,895 

39,719 

  38,498 

  44,062

Income taxes 

  11,731 

9,366 

11,917 

9,263

Income from continuing operations  30,164 

  30,353 

  26,581 

  34,799

Income from discontinued
   operations, net of tax 

0 

300 

516 

191

Net income 

$  30,164 

$  30,653 

$  27,097 

$  34,990

Basic earnings per share:

Income from  
   continuing operations 

Income from 
   discontinued operations 

Diluted earnings per share:

Income from  
   continuing operations 

Income from 
   discontinued operations 

0.00

0.69

0.00

0.68

$ 

0.58 

$ 

0.58 

$ 

0.51 

$ 

0.68

   Net Income 

$ 

0.58 

$ 

0.59 

$ 

0.52 

$ 

  0.00 

0.01 

0.01 

Basic weighted average 
   shares outstanding 

  51,998 

51,771 

51,566 

  50,968 

Diluted weighted average and 
   equivalent shares outstanding     52,301 

  52,030 

51,809 

  51,262 

Note 23 Discontinued Operations
Sale of Navis, LLC – On March 18, 2011, we sold our Navis marine terminal solutions 
business and the related WhereNet marine terminal solutions product line of our Zebra 
Enterprise Solutions (“ZES”) business segment for approximately $188,588,000 in cash 
to Cargotec Corporation. As of December 31, 2011, Zebra had a short term receivable 
from the buyer in the amount of $27,580,000 which represented funds held in escrow, of 
which, we received $13,790,000 in the first quarter of 2012 and the remaining $13,790,000 
in the third quarter of 2012.

Sale of proveo AG – On August 3, 2011, we entered into a Share Purchase Agreement 
with F Two NV (a Belgium company) to sell all of our interest in Zebra Enterprise 
Solutions GmbH (formerly proveo AG) business. The loss recorded upon divestiture was 
$1,248,000. Zebra realized tax benefits in the amount of $13,308,000 with the divestiture 
of proveo AG. These tax benefits are primarily related to the difference in book basis 
versus tax basis. As part of the sale, Zebra agreed with the buyer to provide a revolving 
loan of up to €1,000,000 which was due on August 3, 2012 and bore interest at 6.5%. 
Zebra considered this loan unlikely to be repaid in full and established a reserve for the 
maximum loss. During 2012, the maximum value on Zebra’s loan to the purchaser was 
reduced to €526,058 and Zebra recorded a gain of $930,000 as a result of reducing the 
loan loss reserve to the new maximum loss. During 2013, Zebra received some additional 
payments on the loan and the remaining balance outstanding was forgiven. Zebra 
recorded a gain of $201,000 as a result of the payments received and loan cancellation.

F-27

 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 
  
   
 
 
  
   
 
 
  
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
Beginning in the first quarter of 2011, Zebra reported the results of these businesses as 
discontinued operations. The amounts presented below for discontinued operations 
include Navis and proveo assets and liabilities, and the operating results of these 
businesses for the years ended December 31, 2013, 2012 and 2011. With the Navis sale, 
Zebra consolidated the remaining ZES location solutions operations. 

Note 24 Business Combinations
Hart Systems. On December 18, 2013, Zebra acquired all of the outstanding membership 
interests in Hart Systems, LLC (a New York limited liability company) for $95,669,326 in 
cash, subject to a working capital adjustment. As part of the acquisition closing, an escrow 
balance of approximately $9,402,500 was established against the total purchase price. 

Summary results for discontinued operations in our consolidated statement of earnings 
are as follows (in thousands):

Net sales   

Loss from discontinued operations 

Income tax benefit (expense) 

Gain on sale of discontinued operations 

Income tax expense on sale 

Year Ended December 31,
2012 

2011

$       0 

$ 13,945

$  (141) 

$(13,971)

218 

930 

0 

1,299

68,745

(11,773)

2013 

$       0 

$       7 

(75) 

201 

0 

Income from discontinued operations 

$   133 

$1,007 

$ 44,300

The components of cash flows of discontinued operations in our consolidated statement 
of cash flows are as follows (in thousands):

Cash flows from discontinued operations: 

Net cash (used) by 
   operating activities 

Net cash provided by (used in) 
   investing activities 

Net cash provided by (used in) 
   financing activities 

Effect of exchange rate changes on cash 

Net decrease in cash and 
   cash equivalents 

Cash and cash equivalents at 
   beginning of period 

Year Ended December 31,
2012 

2013 

2011

$          0  

$          0 

$  (1,301)

0 

0 

0 

0 

0 

0 

0 

0 

0 

0 

0

0

0

(1,301)

1,301

Cash and cash equivalents at end of period 

$          0  

$           0 

$           0

F-28

Hart Systems, a leading provider of self-directed physical inventory management 
solutions to the retail industry, has distinguished itself in the market by offering retailers 
high ROI, self-managed inventory solutions. This acquisition enables us to expand our 
presence in the retail market segment by offering additional inventory management 
services as part of Zebra’s dedicated Retail Solutions. It adds software as a service (SaaS) 
to Zebra’s product and service portfolio. The allocations of the purchase price for this 
acquisition have been prepared on a preliminary basis and changes to these allocations 
may occur as additional information becomes available. Acquired goodwill represents the 
premium paid over the fair value of the net tangible and intangible assets acquired. Zebra 
paid this premium for a number of reasons, including acquiring an experienced workforce 
and enhancing technology capabilities. Pro forma results have not been presented 
because the effect of the acquisition is not material to the company’s financial results. 

The following table (in thousands) summarizes the estimated fair values of the assets 
acquired and the liabilities assumed at the date of acquisition: 

Current assets 

Property and equipment 

Goodwill 

Other intangibles 

  Total assets acquired 

Current liabilities 

Long term liabilities 

  Net assets acquired 

As of 

 December 31, 2013

$  2,600

  11,134

  60,858

  37,200

$  111,792

2,285

  13,838

$  95,669

On a preliminary basis pending the receipt of final valuations, the purchase price was 
allocated to identifiable tangible and intangible assets acquired and liabilities assumed 
based on their estimated fair values resulting in goodwill of $60,858,000. The intangible 
assets of $37,200,000 consist of the following (in thousands):

Customer relationships 

Developed technology/know-how 

Trade name 

Acquired other intangibles 

The goodwill is not deductible for tax purposes.

Amount 

Useful life

$ 32,100 

  15 years

  4,800 

300 

$ 37,200

5 years

1 year

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LaserBand LLC. On July 13, 2012, Zebra acquired all of the outstanding membership 
interests in LaserBand LLC (a Missouri limited liability company) for a cash purchase price 
of $59,874,000, included in this amount was cash acquired of $1,431,000. 

LaserBand LLC is based in St. Louis, Missouri, and is a leader in patient identification 
wristbands and related products. LaserBand strengthens Zebra’s product and patent 
portfolio and enables Zebra to offer a wider array of products to hospitals, other 
healthcare organizations and other wristband customers. The consolidated financial 
statements include the operating results of LaserBand from the date of acquisition. Pro 
forma results have not been presented because the effect of the acquisition is not material 
to the company’s financial results. 

The following table (in thousands) summarizes the estimated fair values of the assets 
acquired and the liabilities assumed at the date of acquisition: 

As of 

Current assets 

Property and equipment 

Other assets 

Goodwill 

Other intangibles 

  Total assets acquired 

Current liabilities 

  Net assets acquired 

July 13, 2012

$ 

7,017

46

17

  24,353

  29,560

$  60,993

1,119

$  59,874

The purchase price was allocated to identifiable tangible and intangible assets acquired 
and liabilities assumed based on their estimated fair values resulting in goodwill of 
$24,353,000. The intangible assets of $29,560,000 consist of the following (in thousands):

Current technology 

Patents and patent rights 

Customer relationships 

Acquired other intangibles 

Amount 

Useful life

$  6,260 

  4,580 

  18,720 

$ 29,560

5 years

7 years

 5 to 9 years

The goodwill is deductible for tax purposes. 

StepOne Systems. On December 21, 2012, Zebra acquired StepOne Systems for a cash 
purchase price of $1,543,000, included in this amount was cash acquired of $110,000. 
StepOne is a specialty software company focused on solving business retailer’s 
challenges through mobile technology. StepOne is located in Pittsburgh, Pennsylvania. 

StepOne has been able to increase sales via customer facing technologies, reduced 
out-of-stock, labor cost reduction, increased inventory/shipping accuracy and reduction 
in manual errors. Retail is an important part of our strategy to further penetrate existing 
markets. Retail organizations worldwide are increasingly embracing technology to 
improve the customer experience, build brand loyalty and enhance operational efficiency 
in the front and back of the store. This investment gives Zebra’s a more comprehensive 
solution in mobile POS and makes Zebra more competitive in this market space.

ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES
Schedule II
Valuation and Qualifying Accounts
(Amounts in thousands)

Description 

Balance at   Charged to 
Beginning  Costs and  Deductions/ 
(Recoveries) 
Expenses 

of Period 

  Balance at
End of
 Period

Valuation account for accounts receivable: 

  Year ended December 31, 2013 

  Year ended December 31, 2012 

  Year ended December 31, 2011 

$ 

669 

$  1,560 

$  1,459 

$  373 

$ 

0 

$  343 

$  589 

$  453

$  891 

$  669

$  242 

$  1,560

Valuation accounts for inventories: 

  Year ended December 31, 2013 

  Year ended December 31, 2012 

$ 13,655 

$ 14,710 

$ 8,473 

$ 6,758 

$ 9,567 

$ 12,561

$  7,813 

$ 13,655

  Year ended December 31, 2011 

$  9,837 

$ 8,762 

$ 3,889 

$ 14,710

See accompanying report of independent registered public accounting firm.

F-29

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
C O M P A R I S O N   O F   5   Y E A R   C U M U L AT I V E   T O TA L   R E T U R N *   

Among Zebra Technologies Corporation, the NASDAQ Composite Index,  

and the RDG Te c hnology Composite Index

Zebra Technologies Corporation

NASDAQ Composite Index

RDG Technology Composite Index

Stock Performance Graph

This graph compares the cumulative annual change since December 31, 2008, 
of the total stockholder return of Zebra Technologies Corporation Class 
A Common Stock with the cumulative return on the following published 
indices: (i) the RDG Technology Composite1; and (ii) the NASDAQ Composite 
Market Index, during the same period. The comparison assumes that $100 
was invested in each of the Company’s Class A Common Stock, the stocks 
comprising the RDG Technology Composite and the stocks comprising the 
NASDAQ Composite Market Index on December 31, 2008. The comparison 
assumes that all dividends were reinvested at the end of the month in which 
they were paid. 

$300

$250

$200

$150

$100

$50

$0

12/08

12/09

12/10

12/11

12/12

12/13

Zebra Technologies 
  Corporation 

NASDAQ Composite 
  Index 

RDG Technology  
  Composite Index 

12/08 

12/09 

12/10 

12/11 

12/12 

12/13

$100.00 

$139.93 

$187.51 

$176.60 

$194.03 

$266.93 

100.00 

144.88 

170.58 

171.30 

199.99 

283.39 

100.00 

160.94 

181.64 

181.83 

208.18 

274.77

*$100 invested on 12/31/08 in stock or index, including reinvestment of dividends. 
Fiscal year ending December 31.

080910111213$300$250$200$150$100$50$0 
Board of Directors

Executive Officers

Stockholder Information

Board of Directors Michael A. Smith, Chairman (1, 2, 3)Chairman and Chief Executive OfficerFireVision, LLC Anders GustafssonChief Executive OfficerZebra Technologies Corporation Gerhard ClessExecutive Vice PresidentZebra Technologies Corporation Richard L. Keyser (2)Chairman EmeritusW. W. Grainger, Inc. Andrew K. Ludwick (1)Private Investor Ross W. Manire (1, 3)Chairman and Chief Executive OfficerExteNet Systems, Inc. Frank B. Modruson (1)Chief Information Officer (Retired)Accenture Dr. Robert J. Potter (2)President and Chief Executive OfficerR.J. Potter CompanyJanice M. Roberts (2)Venture AdvisorMayfield Fund (1)   Member of Audit Committee(2)   Member of Compensation Committee(3)   Member of Nominating CommitteeAnders GustafssonChief Executive Officer Gerhard ClessExecutive Vice PresidentMichael ChoSenior Vice President,  Corporate Development Hugh K. GagnierSenior Vice President, Global Operations Philip GerskovichSenior Vice President,  New Growth Platforms Jim L. KaputSenior Vice President, General Counsel  and Corporate Secretary Todd R. NaughtonVice President, Finance Michael C. SmileyChief Financial Officer Michael H. TerzichSenior Vice President, Global Sales and MarketingStockholder Information Corporate HeadquartersZebra Technologies Corporation475 Half Day Road, Suite 500Lincolnshire, Illinois  60069 U. S. A.Phone: +1 847 634-6700Fax +1 847 913-8766 Annual MeetingZebra’s Annual Meeting of Stockholders  will be held on May 15, 2014  at 10:30 A.M. (Central Time), at Zebra’s headquarters, 475 Half Day Road, Lincolnshire, Illinois 60069 Independent AuditorsErnst & Young LLPChicago, Illinois Transfer Agent and RegistrarComputershareP.O. Box 30170College Station, TX 77842-3170 Overnight Delivery211 Quality Circle, Suite 210College Station, TX 77845 Zebra Toll Free: 800 522-6645 TDD for hearing impaired: 800 231-5469Foreign Shareowners: 201 680-6578TDD for Foreign Shareowners:  201 680-6610Website address:Shareowner accounts: www.computershare.com/investorGeneral transfer agent: www.computershare.com Shareholder online inquiries:https://www-us.computershare.com/ investor/contact Investor RelationsPlease contact Zebra’s Corporate Headquarters for corporate or product information. Or, visit our website at www.zebra.com. Form 10-KThe Zebra Technologies Corporation Form 10-K Report filed with the Securities and Exchange Commission is incorporated in this annual report.  The Code of Ethics for Senior Financial Officers is posted on Zebra’s  website. Please contact the Investor Relations  Department at the Corporate Headquarters for additional copies of the Form 10-K,  or visit our website to view an online version of the Form 10-K or the Code of Ethics for Senior Financial Officers. Web SiteInvestors are invited to learn more about Zebra Technologies Corporation by accessing the company’s Web site at www.zebra.com.  Equal Employment  Opportunities/Affirmative ActionIt is the policy of Zebra Technologies  Corporation to provide equal opportunities and affirmative action in all areas of its employment practices without regard to race, religion, national origin, sex, age, ancestry, citizenship, disability, veteran status, marital status, sexual orientation or any other reason prohibited by law. 
 
www.zebra.com

Corporate Headquarters

Asia Pacific Headquarters

 475 Half Day Road, Suite 500

  71 Robinson Road

  Lincolnshire, IL 60069 USA

  #05-02/03

+ 1 847 634 6700

North America Headquarters

  333 Corporate Woods Parkway

  Singapore 068895

  Singapore        

+ 65 6858 0722

  Vernon Hills, IL 60061-3109 USA

Europe, Middle East and Africa Headquarters

+ 1 847 634 6700

  Dukes Meadow, Millboard Road

  Bourne End

  Buckinghamshire SL8 5XF

 Latin America Headquarters

  UK                             

  9850 NW 41st St., Suite 110

+44 (0)1628 556000

  Doral, FL 33178 USA

+ 1 305 558 8470