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Zebra

zbra · NASDAQ Technology
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Ticker zbra
Exchange NASDAQ
Sector Technology
Industry Communication Equipment
Employees 5001-10,000
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FY2018 Annual Report · Zebra
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Annual Report 2018

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zebra.com

NA and Corporate Headquarters
+1 847 634 6700

Asia-Pacific Headquarters
+65 6858 0722

EMEA Headquarters
+44 1628 556000

Latin America Headquarters
+1 754 900 4050

ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies 
Corporation, registered in many jurisdictions worldwide. All other trademarks 
are the property of their respective owners. ©2019 Zebra Technologies 
Corporation and/or its affiliates. All rights reserved.

zebra-annual-report-2018-cover_REV32919.indd   1

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To Our Investors,
Zebra is advancing our Enterprise Asset Intelligence vision of enabling every front-line asset 

and worker to be visible, connected, and optimally utilized. We have made strong progress as 

we help businesses across many industries digitize their operations and gain a performance 

edge. Zebra is benefiting from key technology megatrends including mobility, automation, 

cloud computing, and the proliferation of smart devices, each of which are critical components 

to this transformation. 

Our Solutions at Work 
Our products and solutions sense data from assets, products, and processes. This information, 

including status and location, is analyzed in real time to determine the best possible 

operational action to improve productivity and give greater insight into business operations. 

Our ultra-rugged and reliable products include a software layer which makes them easy to integrate and intuitive to manage. 

Additionally, our new software applications and tools improve automated data collection and analysis, maximize device 

security, and enhance ease of use. Another integral part of our solutions ecosystem is Zebra Savanna™, which is our intelligent 

edge platform that powers our cloud-based data-driven solutions such as Zebra MotionWorks™, Zebra SmartPack™, and 

Workforce Connect with real-time data. We are collaborating with an increasing number of our independent software partners 

to leverage this platform to deploy new solutions that address our customers’ challenges.

Exceptional 2018 Results
Excellent execution on our strategy drove industry leadership and value for all stakeholders in 2018. Highlights include: 

•  A record number of launches across our product and solution categories

•  13 percent sales growth, or 11 percent on an organic basis,* with broad-based growth across our major product and service 

categories and the vertical markets that we serve

•  210 basis point adjusted EBITDA margin expansion* through strong profitable sales growth and operating expense leverage

•  56 percent growth in non-GAAP diluted earnings per share and record free cash flow of $721 million*

Committed to an Innovative Future
To drive attractive and sustainable profitable growth, Zebra is focused on further penetrating vibrant markets, including 

both existing categories and new markets. We expect to gain traction in these markets through both organic and inorganic 

investments, including highly selective acquisitions. We recently completed two acquisitions; Xplore Technologies, which 

closed in 2018, enhances our product lineup by completing our enterprise tablet portfolio, and Temptime Corporation, which 

closed in early 2019, enhances our supplies business and gives us a competitive advantage in healthcare through a time-

temperature monitoring product portfolio. Our financial flexibility remains a key priority as we invest in our business.

While Zebra has evolved considerably over the years, a strong commitment to innovation and operational excellence has 

enabled our company to stand the test of time. We are encouraged by our strong momentum entering the new year and we are 

well positioned for continued success. In 2019, we celebrate the company’s 50th anniversary by honoring the 7,400 employees 

who make up our Zebra Nation today and all who have contributed to Zebra’s growth over the past five decades. 

I would also like to express my sincere gratitude and appreciation for the ongoing support of our partners and customers over 

the years.

Sincerely, 

Anders Gustafsson

*For a reconciliation of these non-GAAP measures to 
  similar GAAP measures, please see Zebra's 4Q 2018 
  earnings press release located at investors.zebra.com.

Executive Officers

Anders Gustafsson
Chief Executive Officer 

Olivier C. Leonetti
Chief Financial Officer

William J. Burns
Chief Products and Solutions 
Officer

Michael Cho
Senior Vice President, 
Corporate Development 

Joachim Heel
Senior Vice President, 
Global Sales 

Cristen L. Kogl
Senior Vice President,    
General Counsel and       
Corporate Secretary 

Jeffrey F. Schmitz
Senior Vice President, 
Chief Marketing Officer 

Michael H. Terzich
Senior Vice President, 
Chief Administrative Officer 

Stephen E. Williams
Global Supply Chain Officer

Colleen M. O’Sullivan
Vice President,                
Chief Accounting Officer

Form 10-K 
The Zebra Technologies Corporation Form 10-K Report filed 
with the Securities and Exchange Commission is incorporated 
in this annual report. The Code of Ethics for Senior Financial 
Officers is posted on Zebra’s website. Please contact the 
Investor Relations Department at the Corporate Headquarters 
for additional copies of the Form 10-K, or visit our website to 
view an online version of the Form 10-K, or the Code of Ethics 
for Senior Financial Officers. 

Equal Employment Opportunities/Affirmative Action 
It is the policy of Zebra Technologies Corporation to provide 
equal opportunities and affirmative action in all areas of 
its employment practices without regard to race, religion, 
national origin, sex, age, ancestry, citizenship, disability, 
veteran status, marital status, sexual orientation 
or any other reason prohibited by law.

Board of Directors

Michael A. Smith,         
Chairman 1,2,3
Chairman and Chief 
Executive Officer                           
FireVision, LLC 

Anders Gustafsson
Chief Executive Officer 
Zebra Technologies         
Corporation 

Chirantan J. Desai 2
Chief Product Officer 
ServiceNow

Richard L. Keyser 2,3
Chairman 
(Retired) 
W. W. Grainger, Inc. 

Stockholder 
Information

Global Corporate 
Headquarters
Zebra Technologies 
Corporation 
3 Overlook Point 
Lincolnshire, Illinois 60069 
U. S. A.                          
Phone: +1 847 634-6700 
Fax +1 847 913-8766 

Annual Meeting 
Zebra’s Annual Meeting 
of Stockholders will be 
held on May 16, 2019, at 
10:30 a.m. (Central Time) in 
Lincolnshire, Illinois. 

Independent Auditors 
Ernst & Young LLP    
Chicago, Illinois 

Investor Relations
Investors are invited 
to learn more about 
Zebra Technologies 
Corporation by accessing 
the company’s website at                    
investors.zebra.com.

Andrew K. Ludwick 1
Chief Executive Officer
(Retired)
Bay Networks 

Ross W. Manire 1,3
Chief Executive Officer
(Retired)
ExteNet Systems, Inc. 

Frank B. Modruson 1
Chief Information Officer 
(Retired) 
Accenture

Janice M. Roberts 2
Partner 
Benhamou Global            
Ventures, LLC

1 - Member of Audit Committee 
2 -  Member of Compensation  

Committee 

3 -  Member of Nominating and 
Governance Committee

Transfer Agent  
and Registrar
Computershare 
P.O. Box 505000 
Louisville, KY 40233-5000 

Overnight Delivery:
Computershare 
462 South 4th Street,     
Suite 1600
Louisville, KY 40202 

Telephone:
+1 800 522-6645 or             
+1 201 680-6578

TDD for hearing impaired:
+1 800 231-5469 or              
+1 201 680-6610

Website:
www.computershare.com/
investor

zebra-annual-report-2018-cover_REV32919.indd   2

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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D. C. 20549 

FORM 10-K 

FOR ANNUAL AND TRANSITION REPORTS 
PURSUANT TO SECTIONS 13 OR 15(d) OF THE 
SECURITIES EXCHANGE ACT OF 1934 

 ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 

EXCHANGE ACT OF 1934 

For the fiscal year ended December 31, 2018 

OR 

 TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 

EXCHANGE ACT OF 1934 

For the transition period from                                          to  

COMMISSION FILE NUMBER 000-19406 

Zebra Technologies Corporation 
(Exact name of registrant as specified in its charter) 

Delaware 
(State or other jurisdiction of 
incorporation or organization) 

36-2675536 
(I.R.S. Employer 
Identification No.) 

3 Overlook Point, Lincolnshire, IL 60069 
(Address of principal executive offices)            (Zip Code) 

Registrant’s telephone number, including area code:     (847) 634-6700 

Securities registered pursuant to Section 12(b) of the Act: 

Title of Each Class 
Class A Common Stock, par value $.01 per share 

Name of Exchange on which Registered 
The NASDAQ Stock Market, LLC 

Securities registered pursuant to Section 12(g) of the Act: None 

Indicate by check mark if the registrant is a well-known seasoned issuer (as defined in Rule 405 of the Securities 

Act).   Yes      No   

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the 

Securities Act. Yes      No   

 
 
 
 
 
 
 
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the 

Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to 
file such reports) and (2) has been subject to such filing requirements for the past 90 days. Yes      No   

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate web site, if any, 

every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this 
chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such 
files). Yes      No   

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, 
and will not be contained, to the best of the registrant’s knowledge, in definitive proxy or information statements incorporated 
by reference in Part III of this Form 10-K or any amendment to this Form 10-K. Yes      No   

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a 

smaller reporting company. See definitions of “accelerated filer,” “large accelerated filer”, “smaller reporting company”, and 
“emerging growth company” in Rule 12b-2 of the Securities Act (Check one): 

  Large accelerated filer 
  Non-accelerated filer 



  (Do not check if smaller reporting company) Smaller reporting company  
Emerging growth company  

Accelerated filer 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition 

period for complying with any new or revised financial accounting standards pursuant to section 13(a) of the Exchange Act.  

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Securities Act). 

Yes      No   

The aggregate market value of the shares of Class A Common Stock held by non-affiliates of the registrant, computed by 

reference to the closing price of such stock as of the last business day of the registrant’s most recently completed second 
quarter, was $7.6 billion. 

As of February 7, 2019, there were 53,870,497 shares of Class A Common Stock, par value $.01 per share, outstanding. 

Certain sections of the registrant’s Notice of Annual Meeting of Stockholders and Proxy Statement for its Annual 

Meeting of Stockholders to be held on May 16, 2019, are incorporated by reference into Part III of this report, as indicated 
herein. 

Documents Incorporated by Reference 

 
 
 
 
 
 
 
 
 
 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES 

INDEX 

  Business 

PART I 
Item 1. 
Item 1A.    Risk Factors 
Item 1B.    Unresolved Staff Comments 
Item 2. 
Item 3. 
Item 4. 

  Properties 
  Legal Proceedings 
  Mine Safety Disclosures 

PART II 
Item 5. 

Item 6. 
Item 7. 

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 
Securities 
  Selected Financial Data 
  Management’s Discussion and Analysis of Financial Condition and Results of Operations 
  Overview 

Results of Operations 
Critical Accounting Policies and Estimates 
Recently Issued Accounting Pronouncements 
Liquidity and Capital Resources 
Contractual Obligations 

Item 7A.    Quantitative and Qualitative Disclosures About Market Risk 
Item 8. 

  Financial Statements and Supplementary Data 

Report of Independent Registered Public Accounting Firm 
Consolidated Balance Sheets 
Consolidated Statements of Operations 
Consolidated Statements of Comprehensive Income (Loss) 
Consolidated Statements of Stockholders’ Equity 
Consolidated Statements of Cash Flows 
  Notes to Consolidated Financial Statements 

Note 1: Description of Business and Basis of Presentation 
Note 2: Significant Accounting Policies 
Note 3: Revenues 
Note 4: Inventories 
Note 5: Business Acquisition and Divestiture 
Note 6: Goodwill and Other Intangibles, net 
Note 7: Property, Plant and Equipment 
Note 8: Costs Associated with Exit and Restructuring Activities 
Note 9: Fair Value Measurements 
Note 10: Derivative Instruments 
Note 11: Long-Term Debt 
Note 12: Commitments and Contingencies 
Note 13: Share-Based Compensation 
Note 14: Income Taxes 
Note 15: Earnings (Loss) Per Share 
Note 16: Accumulated Other Comprehensive Income (Loss) 
Note 17: Accounts Receivable Factoring 

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Note 18: Segment Information & Geographic Data 
Note 19: Supplementary Financial Information 
Note 20: Subsequent Event 

  Changes in and Disagreements with Accountants on Accounting and Financial Disclosures 

Item 9. 
Item 9A.    Controls and Procedures 
Item 9B.    Other Information 

PART III 
Item 10. 
Item 11. 
Item 12. 
Item 13. 
Item 14. 

  Directors, Executive Officers and Corporate Governance 
  Executive Compensation 
  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 
  Certain Relationships and Related Transactions, and Director Independence 
  Principal Accounting Fees and Services 

  Exhibits, Financial Statement Schedules 
  Form 10-K Summary 

PART IV 
Item 15. 
Item 16. 
Signatures 
Schedule II - Valuation and Qualifying Accounts 

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3 

 
 
 
 
 
 
 
 
 
 
 
PART I 

References in this document to “the Company,” “we,” “us,” or “our” refer to Zebra Technologies Corporation and its 
subsidiaries, unless the context specifically indicates otherwise. 

Safe Harbor 
Forward-looking statements contained in this filing are subject to the safe harbor created by the Private Securities Litigation 
Reform Act of 1995 and are highly dependent upon a variety of important factors, which could cause actual results to differ 
materially from those expressed or implied in such forward-looking statements. When used in this document and documents 
referenced, the words “anticipate,” “believe,” “intend,” “estimate,” “will,” and “expect” and similar expressions as they relate 
to the Company or its management are intended to identify such forward-looking statements but are not the exclusive means of 
identifying these statements. The forward-looking statements include, but are not limited to, the Company’s financial outlook 
for the first quarter and full year of 2019. These forward-looking statements are based on current expectations, forecasts and 
assumptions and are subject to the risks and uncertainties inherent in the Company’s industry, market conditions, general 
domestic and international economic conditions, and other factors. These factors include: 

•   Market acceptance of the Company’s products and solution offerings and competitors’ offerings and the potential 

effects of technological changes, 

•   The effect of global market conditions, including North America; Europe, Middle East, and Africa; Latin America; and 

Asia-Pacific regions in which we do business, 

•   The impact of foreign exchange rates due to the large percentage of our sales and operations being outside the United 

States (“U.S.”), 

•   Our ability to control manufacturing and operating costs, 
•   Risks related to the manufacturing of the Company’s products and conducting business operations in non-U.S. 

countries, including the risk of depending on key suppliers who are also in non-U.S. countries, 

•   The Company’s ability to purchase sufficient materials, parts, and components to meet customer demand, particularly 

considering global economic conditions, 

•   The availability of credit and the volatility of capital markets, which may affect our suppliers, customers, and 

ourselves, 

Interest rate and financial market conditions, 

•   Success of integrating acquisitions, 
•  
•   Access to cash and cash equivalents held outside the U.S., 
•   The effect of natural disasters on our business, 
•   The impact of changes in foreign and domestic governmental policies, laws, or regulations, 
•   The outcome of litigation in which the Company may be involved, particularly litigation or claims related to 

infringement of third-party intellectual property rights, and 
•   The outcome of any future tax matters or tax law changes. 

We encourage readers of this report to review Item 1A, “Risk Factors,” in this report for further discussion of issues that could 
affect the Company’s future results. We undertake no obligation, other than as may be required by law, to publicly update or 
revise any forward-looking statements, whether as a result of new information, future events, changed circumstances, or any 
other reason after the date of this report. 

Item 1. 

Business 

The Company 
We are a global leader in the Automatic Identification and Data Capture (“AIDC”) market. The AIDC market consists of mobile 
computing, data capture, radio frequency identification devices (“RFID”), barcode printing, and other automation products and 
services. The Company’s solutions are proven to help our customers and end-users achieve their mission critical strategic 
business objectives, including improved operational efficiency, optimized workflows, increased asset utilization, and better 
customer experiences. 

4 

 
 
 
 
We design, manufacture, and sell a broad range of AIDC products, including: mobile computers, barcode scanners, RFID 
readers, specialty printers for barcode labeling and personal identification, real-time location systems (“RTLS”), related 
accessories and supplies, such as self-adhesive labels and other consumables, and software utilities and applications. We also 
provide a full range of services, including maintenance, technical support, repair, managed and professional services, including 
cloud-based subscriptions. End-users of our products and services include retail and e-commerce, transportation and logistics, 
manufacturing, health care, hospitality, warehouse and distribution, energy and utilities, government, and education enterprises 
around the world. We provide our products and services globally through a direct sales force and extensive network of channel 
partners. We provide products and services in over 180 countries, with 109 facilities and approximately 7,400 employees 
worldwide. 

Through innovative application of our technologies, we are leading an evolution of the AIDC market into Enterprise Asset 
Intelligence (“EAI”). Specifically, EAI encompasses solutions which “sense” information from enterprise assets, including 
packages moving through a supply chain, equipment in a factory, workers in a warehouse, and shoppers in a store. Operational 
data from enterprise assets, including status, location, utilization, and preferences, is then analyzed to provide actionable 
insights. Finally, with the benefits of mobility, these insights can be delivered to the right user at the right time to drive more 
effective actions. As a result, our solutions and technologies enable enterprises to “sense, analyze, and act” more effectively to 
improve operational effectiveness and achieve critical business objectives. 

The evolution of the AIDC market toward a more strategically oriented EAI focus is being driven by strong underlying secular 
trends in technology. These trends include internet of things (“IoT”), cloud-based data analytics, and mobility. The IoT is 
enabling a proliferation of smart, connected devices. EAI solutions, which include these smart, connected devices, capture a 
much broader range of information than is possible with traditional AIDC solutions and communicate this information in real-
time. Cloud computing and expanded data analytics are allowing enterprises to make better business decisions through 
improved timeliness and visibility to information and workflows. While traditional AIDC solutions sporadically capture limited 
amounts of data and populate static enterprise systems, EAI solutions continuously analyze real-time data from many sources to 
generate actionable insights. Finally, the continued rapid growth of mobile devices and applications are significantly expanding 
mobile computing use cases to levels of near ubiquity in the enterprise. With this expanded mobility, end-users can consume or 
act upon dynamic enterprise data and information anytime and anywhere. The broad availability of wireless and internet 
connectivity also supports the adoption and deployment of the Company’s solutions to enable organizations to collect more data 
in real-time on the location, movement, and condition of their assets. 

Acquisition of Xplore Business 
On August 14, 2018, the Company acquired all outstanding equity interests of Xplore Technologies Corporation (“Xplore”), for 
$87 million in cash, which included, $72 million for the net assets acquired, a $9 million payment of Xplore debt as well as $6 
million of other Xplore transaction-related obligations. The Xplore business designs, integrates, markets and sells rugged 
tablets that are primarily used by industrial, government, and field service organizations. The acquisition of Xplore is intended 
to expand the Company’s portfolio of mobile computing devices to serve a wider range of customers. See Note 5, Business 
Acquisition and Divestiture in the Notes to Consolidated Financial Statements. 

Disposition 
On October 28, 2016, the Company concluded the sale of Extreme Networks, Inc., its wireless LAN (“WLAN”) business, for 
net proceeds of $39 million. See Note 5, Business Acquisition and Divestiture in the Notes to Consolidated Financial 
Statements. 

Integration of Enterprise Business 
In October 2014, the Company acquired the Enterprise business (“Enterprise”), excluding its iDEN or Integrated Digital 
Enhanced Network Business, from Motorola Solutions, Inc. (“MSI”) for $3.45 billion in cash. 

The Company funded the acquisition of Enterprise through a combination of the sale of $1.1 billion senior notes due in 2022, a 
credit agreement with various lenders that provided a $2.2 billion term loan due in 2021, and cash on hand. In 2017, the 
Company executed a debt restructuring program to lower its cost of debt, which included amending its credit facilities, 
establishing a Receivables Financing Facility and fully redeeming the $1.1 billion senior notes. In 2018, the Company executed 

5 

 
 
 
 
 
 
 
a second debt restructuring program, which included entering into Amendment No. 1 to the “A&R Credit Agreement” 
(“Amendment No. 1”) that included an increase to the credit facility and partial extinguishment of the term loan, further 
lowering the cost of debt. See Note 11, Long-Term Debt in the Notes to Consolidated Financial Statements. 

Since closing the acquisition of Enterprise in October 2014, integration activities by the Company have focused on creating 
“One Zebra” by integrating the operations of Enterprise to create a single business with common sales, service, supply chain, 
marketing, finance, information technology (“IT”), and other functions. Our integration priorities centered on maintaining 
business continuity while identifying and implementing cost synergies, operating efficiencies, and integration of functional 
organizations and processes. Another key focus of the integration was to conclude MSI-provided transition service agreements 
(“TSAs”) related primarily to IT support services. These TSAs were an interim measure to continue the operations of the 
Enterprise business without disruption while integration activities were completed. 

During 2017, the Company substantially completed its integration activities, including the implementation of a common 
enterprise resource planning system, associated with the Enterprise acquisition. The Company also exited the TSAs with MSI. 

Operations 
Our operations consist of two segments: (1) Asset Intelligence & Tracking (“AIT”), comprised of barcode and card printing, 
location solutions, supplies, and services; and (2) Enterprise Visibility & Mobility (“EVM”), comprised of mobile computing, 
data capture, RFID, and services. 

Asset Intelligence & Tracking 
Barcode and Card Printing: We design, manufacture, and sell printers, which produce high-quality labels, wristbands, tickets, 
receipts, and plastic cards on demand. Our customers use our printers in a wide range of applications, including routing and 
tracking, patient safety, transaction processing, personal identification, and product authentication. These applications require 
high levels of data accuracy, speed, and reliability. They also include specialty printing for receipts and tickets for improved 
customer service and productivity gains. Plastic cards are used for secure, reliable personal identification (e.g. state 
identification cards and drivers’ licenses, healthcare IDs), access control (e.g. employee or student building access), and 
financial cards (e.g. credit, debit and ATM cards) by financial institutions. Our RFID printers/encoders are used to print and 
encode passive RFID labels. We offer a wide range of accessories and options for our printers, including vehicle mounts and 
battery chargers. 

Supplies: We produce and sell stock and customized thermal labels, receipts, ribbons, plastic cards, and wristbands suitable for 
use with our printers, and also wristbands which can be imaged in most commercial laser printers. We support our printing 
products, resellers, and end-users with an extensive line of superior quality, high-performance supplies optimized to a particular 
end-user’s needs. We promote the use of genuine Zebra branded supplies with our printing equipment. We also provide a family 
of self-laminating wristbands for use in laser printers. These wristbands are marketed under the LaserBand® name. We operate 
supplies production facilities located in the United States and Western Europe. We supplement our in-house production 
capabilities with those of third-party manufacturers to offer genuine Zebra supplies, principally in Asia. 

Services:  We provide a full range of maintenance, technical support, and repair services. We also provide managed and 
professional services including those which help customers manage their devices and related software applications. Our 
offerings include cloud-based subscriptions and multiple service levels. They are typically contracted through multi-year 
service agreements. We provide our services directly and through our global network of partners. 

Location Solutions: The Company offers a range of RTLS and services which incorporate active and passive RFID and other 
tracking technologies to enable users to locate, track, manage, and optimize the utilization of enterprise assets and personnel. 
We provide substantially all elements of the location solution, including tags, sensors, exciters, middleware software, and 
application software. Our location solutions are deployed primarily in manufacturing, aerospace, transportation and logistics, 
sports, and healthcare industries. Various sports teams utilize our Zebra MotionWorks® sports solution to track the location and 
movement of personnel and objects in real-time during sporting events, as well as in training and practice activities. 

6 

 
 
 
Enterprise Visibility & Mobility 
Mobile Computing: We design, manufacture, and sell rugged and enterprise-grade mobile computing products and accessories 
in a variety of specialized form factors and designs to meet a wide variety of enterprise applications. Industrial applications 
include inventory management in warehouses and distribution centers; field mobility applications include field service, post and 
parcel, and direct store delivery; and retail and customer facing applications include e-commerce, omnichannel, mobile point of 
sale, inventory look-up, and staff collaboration. Our products incorporate both Android™ and Microsoft® Windows® operating 
systems and support local-area and wide-area voice and data communications. Our mobile computing products often 
incorporate barcode scanning, global position system (“GPS”) and RFID features, and other sensory capabilities. We also 
provide related software tools, utilities, and applications. 

Data Capture and RFID: We design, manufacture, and sell barcode scanners, image capture devices, and RFID readers. Our 
portfolio of barcode scanners includes laser scanning and imager products and form factors, including fixed, handheld, and 
embedded original equipment manufacturer (“OEM”) modules. The Company’s data capture products capture business-critical 
information by decoding barcodes and images, and transmit the resulting data to enterprise systems for analysis and timely 
decision making. Common applications include asset identification and tracking and workflow management in a variety of 
industries, including retail, transportation and logistics, manufacturing, and healthcare. Our RFID line of data capture products 
is focused on ultra-high frequency (“UHF”) technology. These RFID devices comply with the electronic product code (“EPC”) 
global Generation 2 UHF standard and similar standards around the world. We also provide related accessories. 

Services: We provide a full range of maintenance, technical support, and repair services. We also provide managed and 
professional services that, among other things, help customers design, test, and deploy our solutions as well as manage their 
mobility devices, software applications and workflows. Our offerings include cloud-based subscriptions and multiple service 
levels. They are typically contracted through multi-year service agreements. We provide our services directly and through our 
global network of partners. 

Our Competitive Strengths 
The following are core competitive strengths that we believe enable us to differentiate ourselves from our competitors: 

An industry leader focused solely on improving enterprise operations 
We are a market leader in the key technologies of Enterprise Asset Intelligence, including mobile computing, barcode and card 
printing, data capture, and RFID readers. We also provide related software, services, and accessories. Our leadership position 
enables us to work with and support customers globally, in a variety of industries, who are focused on implementing leading-
edge solutions. 

High entry and switching barriers 
On a global basis, we have long-standing relationships with end customers and with our extensive network of channel partners. 
We believe these customer relationships and our strong partner network are critical to our success and would be difficult for a 
new market entrant to replicate. We believe a significant portion of our products are deployed with specialized product 
performance and software application requirements, which could result in high switching costs. 

Commitment to innovation and deep industry-specific expertise 
We leverage our strong commitment to innovation and deep industry-specific expertise to deliver end-to-end solutions to a wide 
array of industries, with a broad portfolio of products and services. 

Highly diversified business mix 
We are highly diversified across business segments, end markets, geographies, customers, and suppliers. Additionally, we have 
strong recurring business in services and supplies driven by an extensive global installed base of products. 

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Global reach and brand 
We sell to customers directly and through our network of channel partners around the world. This global presence gives us the 
capability to supply our customers with products, solutions, and services no matter the location of their operations. In addition, 
we believe we have strong brand recognition with a reputation in the industry as a trusted and strategic partner. 

Scale advantages 
We believe the size and scope of our operations, including market leadership, product development investment, portfolio 
breadth, and global distribution, give us advantages over our competitors. We believe we have the largest installed base of 
products compared with other companies in our industry. These characteristics enable us to compete successfully, achieve 
economies of scale, and develop industry-leading solutions. 

Our Business Strategies 
Leverage our market leadership position and innovation to profitably grow our core business 
We expect to drive revenue growth by continuing to outpace our competition in our core businesses, including mobile 
computing, data capture, barcode printing, and services. We expect to achieve this by leveraging our broad portfolio of 
solutions and product innovation and continuing to be a strategic partner to end customers. We also expect to drive growth by 
capitalizing on technology transitions occurring in the industry, including the transition to the Android™ operating system in 
mobile computing and transitions in data capture to newer technologies involving 2D imaging and RFID. This includes 
increased focus on market segments and geographies that offer share-gain opportunities. In addition, we plan to leverage our 
market-leading installed base to accelerate growth in attach-oriented products, including services, supplies, and accessories. 
Our global channel partner network is vital to helping us achieve these goals. As such, we will ensure that we provide the 
necessary value and support for our partners to be successful. 

Drive our Enterprise Asset Intelligence vision 
We believe that secular technology trends, particularly in IoT, cloud computing, automation, and mobility are transforming our 
customers’ businesses and our industry and provide us with significant new opportunities to create value for our customers and 
for the Company. We expect to capitalize on these trends, and in particular the proliferation of smart connected sensors and 
devices in our core market segments, by providing end-to-end solutions that integrate these sensors and devices with cloud-
based workflows and analytics applications. These solutions will enable increased visibility into the enterprise, real-time, 
actionable information, and improved customer experiences. Our solutions will also increasingly include common features, 
functions, and user experiences to drive additional competitive differentiation. 

Increase our opportunity for growth through expansion in adjacent market segments 
We plan to drive growth through expansion, organically or inorganically, in adjacent market segments that share similar 
technology needs with our core markets. We will focus specifically on segments where our products and solutions, workflow 
expertise, and customer and industry relationships will enable us to provide significant value to end users. 

Enhance financial strength and flexibility 
We intend to continue to improve profitability and cash flow generation through operational execution and increased 
productivity derived from continuous business process improvement, cost management, and focus on working capital 
efficiency. 

Competition 
We operate in a highly competitive environment. The need for companies to improve productivity and implement their 
strategies, as well as the secular trends around IoT, cloud computing, automation, and mobility, are some of the factors that are 
creating growth opportunities for established and new competitors. 

Key competitive factors include the design, breadth and quality of products and services, price, product performance, durability, 
product and service availability, warranty coverage, brand recognition, company relationships with customers and channel 
partners, and company reputation. We believe we compete effectively with respect to these factors. 

8 

 
 
 
 
 
 
 
 
 
Mobile Computing: Competitors in mobile computing include companies that have historically served enterprises with 
ruggedized devices. For some applications, we compete with companies that provide tablets and smart phones. Competitors 
include: Datalogic, Honeywell, and Panasonic. 

Data Capture and RFID: Competitors that provide a broad portfolio of barcode scanning products that are suitable for most 
global market applications include Datalogic and Honeywell. We also compete against smaller companies that focus on limited 
product subsets or specific regions, including Fujian Newland and Impinj. 

Barcode and Card Printing: We consider our direct competition in printing to be producers of on-demand thermal transfer and 
direct thermal label printing systems, RFID printer/encoders, and mobile printers. We also compete with companies engaged in 
the design, manufacture, and marketing of printing systems that use technologies such as ink-jet, direct marking and laser 
printing, as well as card printers based on ink-jet, thermal transfer, embossing, film-based systems, encoders, laser engraving, 
and large-scale dye sublimation printers. In addition, service bureaus, which provide centralized services, compete for end-user 
business and provide an alternative to our card printing solutions. Competitors include: Fargo Electronics (a unit of HID 
Global), Honeywell, Sato, and Toshiba TEC. 

Location Solutions: We compete with a diverse group of companies marketing location solutions that are primarily based on 
active RFID technologies. Competitors include: Cisco, Impinj, and Stanley Healthcare. 

Supplies: The supplies industry is highly fragmented with competition comprised of numerous companies of various sizes 
around the world. 

Customers 
End-users of our products are diversified across a wide variety of industries, including retail and e-commerce, transportation 
and logistics, manufacturing, and healthcare industries. We have had three customers that each accounted for 10% or more of 
our Net sales over the past three years. All three of these customers are distributors and not end-users of our products. No end-
user has accounted for 10% or more of our Net sales during these years. See Note 18, Segment Information & Geographic Data 
in the Notes to Consolidated Financial Statements for further information. 

Customer A 
Customer B 
Customer C 

Year Ended December 31, 
2017 

2016 

2018 

20.3% 
15.7% 
14.1% 

21.3% 
14.2% 
13.2% 

20.1%
13.2%
12.4%

Sales and Marketing 
Sales: We sell our products, solutions, and services primarily through distributors (two-tier distribution), value added resellers 
(“VARs”), independent software vendors (“ISVs”), direct marketers, and OEMs. We also sell directly to a select number of 
customers through our direct sales force. Distributors purchase our products and sell to VARs, ISVs and others, thereby 
increasing the distribution of our products globally. VARs, ISVs, OEMs, and systems integrators provide customers with a 
variety of hardware, accessories, software applications, and services. VARs and ISVs typically customize solutions for specific 
end-user applications using their industry, systems, and applications expertise. Some OEMs resell the Zebra-manufactured 
products under their own brands as part of their own product offering. Because these sales channels provide specific software, 
configuration, installation, integration, and support services to end-users within various industry segments, these relationships 
are highly valued by end-users and allow our products to reach customers in a wide array of industries around the world. We 
believe that the breadth of our distributor and channel partner network is a competitive differentiator and enhances our ability to 
compete. Finally, we experience some seasonality in sales, depending upon the geographic region and industry served. 

Marketing: Our marketing function aligns closely with sales and product management functions to market our products and to 
deliver and promote solutions that address the needs of our customers and partners. Our marketing organization includes 
regional and channel marketing teams that interface closely with customers, partners, and sellers. Our marketing organization 

9 

 
 
 
 
 
 
 
 
 
 
 
 
also includes teams that support global strategies and communications, including portfolio marketing, digital marketing, 
marketing operations and communications, and strategic marketing functions. 

Manufacturing and Outsourcing 
Final assembly of our hardware products is performed by third-parties, including electronics manufacturing services companies 
(“EMS”) and joint design manufacturers (“JDMs”). Our products are produced primarily in facilities located in China, Mexico, 
and Brazil. These JDMs or manufacturers produce our products to our design specifications. We maintain control over portions 
of the supply chain, including supplier selection and price negotiations for key components. The manufacturers purchase the 
components and subassemblies used in the production of our products. Our products are shipped to regional distribution 
centers, operated by 3rd party logistics providers (“3PL’s”) or the Company. A portion of products are reconfigured at the 
distribution centers through firmware downloads, packaging, and customer specific customization before they are shipped to 
customers. In addition, certain products are manufactured in accordance with procurement regulations and various international 
trade agreements, and remain eligible for sale to the U.S. government. Production facilities for our supplies products are located 
in the U.S. and Western Europe. We also supplement our in-house production capabilities with those of third-party 
manufacturers to offer our supplies, principally in Asia. 

Research and Development 
The Company devotes significant resources to developing innovative solutions for our target markets and ensuring that our 
products and services maintain high levels of reliability and provide value to end-users. Research and development 
expenditures for the years ended 2018, 2017, and 2016 were $444 million, $389 million, and $376 million, or 10.5%, 10.5% 
and 10.5% of Net sales, respectively. We have more than 1,900 engineers worldwide focused on strengthening and broadening 
our extensive portfolio of products and solutions. 

Our Technology 
Mobile Computing: Our mobile computing products incorporate a wide array of advanced technologies in rugged, ergonomic 
enclosures to meet the needs of specific use cases. These purpose-built devices couple hardened industry-standard operating 
systems with specialized hardware and software features to satisfy a customer’s mission-critical applications. Purpose-built 
rugged housings ensure reliable operations for targeted use cases, surviving years of rough handling and harsh environments. 
Specialized features such as advanced data capture technologies, voice and video collaboration tools, and advanced battery 
technologies enable our customers to work more efficiently and better serve their customers. A broad portfolio of enterprise 
accessories further tailors mobile computers to meet a wide variety of enterprise use cases. Our mobile computers are offered 
with software tools and services that support application development, device configuration, and field support to facilitate 
smooth and rapid deployment and ensure maximum customer return on investment. 

Data Capture and RFID: Our data capture products allow businesses to track business critical information simply, quickly, and 
accurately by providing critical visibility into business processes and performance and enabling real-time action in response to 
the information. These products include barcode scanners in a variety of form factors, including fixed and handheld scanners 
and standalone modules designed for integration into third-party OEM devices. Our scanners incorporate a variety of 
technologies including area imagers, linear imagers, lasers, and read linear, and two-dimensional barcodes. They are used in a 
broad range of applications, ranging from supermarket checkout to industrial warehouse optimization to patient management in 
hospitals. The design of these products reflects the diverse needs of these markets, with different ergonomics, multiple 
communication protocols, and varying levels of ruggedness. 

Our RFID products include fixed readers, RFID enabled mobile computers, and RFID sleds. These utilize passive Ultra High 
Frequency (“UHF”) to provide high speed, non-line of sight data capture from hundreds or thousands of RFID tags in near real-
time. Using the Electronic Product Code (“EPC”) standard, end-users across multiple industries take advantage of RFID 
technology to track high-value assets, monitor shipments, and drive increased retail sales though improved inventory accuracy. 
We also offer mobile computers that support high frequency (“HF”) near-field communications (“NFC”) and low frequency 
(“LF”) radio technologies. 

Barcode and Card Printing: All of the Company’s printers and print engines incorporate thermal printing technology. This 
technology creates an image by heating certain pixels of an electrical printhead to selectively image a ribbon or heat-sensitive 

10 

 
 
 
 
 
substrate. Thermal printing benefits applications requiring simple and reliable operations, yet it is flexible enough to support a 
wide range of specialty label materials and associated inks. Our dye-sublimation thermal card printers produce full-color, 
photographic quality images that are well-suited for driver’s licenses, access and identification cards, transaction cards, and on-
demand photographs. Many of our printers also incorporate RFID technology that can encode data into passive RFID 
transponders embedded in a label or card. 

The Company’s printers integrate company-designed mechanisms, electrical systems, and firmware. Enclosures of metal or 
high-impact plastic ensure the durability of our printers. Special mechanisms optimize handling of labels, ribbons, and plastic 
cards. Fast, high-current electrical systems provide consistent image quality. Firmware supports serial, parallel, Ethernet, USB, 
Bluetooth, or 802.11 wireless communications with appropriate security protocols. Printing instructions can be received as a 
proprietary language such as Zebra Programming Language II (“ZPL II®”), as a print driver-provided image, or as user-defined 
XML. These features make our printers easy to integrate into virtually all common computer systems. 

Location Solutions: Our RTLS solutions use active and passive RFID technologies, beacons, and other tracking technologies to 
locate, track, manage, and optimize high-value assets, equipment, and people. We offer a range of scalable RTLS technologies 
that generate precise, on-demand information about the physical location and status of high-valued assets. In addition, we offer 
a selection of RTLS infrastructure products that receive tag transmissions and provide location and motion calculations, 
database and system management functions and asset visibility. The flexible infrastructure supports large tag populations and 
coverage areas that range from small to large. 

Supplies: Our supplies business includes thermal labels, receipts, ribbons, plastic cards and wristbands suitable for use with our 
printers, and wristbands which can be imaged in most commercial laser printers. Our wristbands incorporate multi-layer form 
technology to ensure trouble-free printing, wearer comfort, and reliable barcode reading, even when exposed to harsh chemical 
environments. We offer many thermal label, card, and receipt materials, and matching ribbons for diverse applications that may 
require meeting unique or precise specifications, including chemical or abrasion resistance, extreme temperatures, exceptional 
image quality, or long life. 

Intellectual Property 
We rely on a combination of trade secrets, patents, trademarks, copyrights, and contractual rights to establish and protect our 
innovations, and hold a large portfolio of intellectual property rights in the U.S. and other countries. As of December 31, 2018, 
the Company owned approximately 1,800 trademark registrations and trademark applications, and over 4,400 patents and 
patent applications, worldwide. We continue to actively seek to obtain patents and trademarks, whenever possible and practical, 
to secure intellectual property rights in our innovations. 

We believe that our intellectual property will continue to provide us with a competitive advantage in our core product areas as 
well as provide leverage for future technologies. We also believe that we are not dependent upon any single patent or select 
group of patents. Our success depends more upon our extensive know-how, deep understanding of end-user processes and 
work-flows, innovative culture, technical leadership and marketing and sales abilities. Although we do not rely only on patents 
or other intellectual property rights to protect or establish our market position, we will enforce our intellectual property rights 
when and where appropriate. 

Employees 
As of December 31, 2018, the Company had approximately 7,400 employees. Some portions of our business, primarily in 
Europe, China, and India are subject to labor laws that differ significantly from those in the U.S. In Europe, for example, it is 
common for a works council to represent employees when discussing matters such as compensation, benefits, restructurings 
and layoffs. We consider our relations with our employees to be very good. 

Regulatory Matters 

Wireless Regulatory Matters 
Our business is subject to certain wireless regulatory matters. 

11 

 
 
 
 
 
 
The use of wireless voice, data, and video communications systems requires radio spectrum, which is regulated by government 
agencies throughout the world. In the U.S., the Federal Communications Commission (“FCC”) and the National 
Telecommunications and Information Administration (“NTIA”) regulate spectrum use by non-federal entities and federal 
entities, respectively. Similarly, countries around the world have one or more regulatory bodies that define and implement the 
rules for use of the radio spectrum, pursuant to their respective national laws and international coordination under the 
International Telecommunications Union. We manufacture and market products in spectrum bands already made available by 
regulatory bodies, these include voice and data infrastructure, mobile radios, and portable or hand-held devices. Consequently, 
our results of operations could be positively or negatively affected by the rules and regulations adopted from time-to-time by 
the FCC, NTIA, or regulatory agencies in other countries. Our products operate both on licensed and unlicensed spectrum. The 
availability of additional radio spectrum may provide new business opportunities, and consequently, the loss of available radio 
spectrum may result in the loss of business opportunities. Regulatory changes in current spectrum bands may also provide 
opportunities or may require modifications to some products so they can continue to be manufactured and marketed. 

Other Regulatory Matters 
Some of our operations use substances regulated under various federal, state, local, and international laws governing the 
environment and worker health and safety, including those governing the discharge of pollutants into the ground, air and water, 
the management and disposal of hazardous substances and wastes and the cleanup of contaminated sites. Certain products are 
subject to various federal, state, local, and international laws governing chemical substances in electronic products. During 
2018, compliance with U.S. federal, state and local, and foreign laws regulating the discharge of materials into the environment, 
or otherwise relating to the protection of the environment did not have a material effect on our business or results of operations. 

Available Information 
Our website address is www.zebra.com. The information on our website is not, and shall not be deemed to be, a part of this 
annual report Form 10-K or incorporated into any other filings we make with the Securities and Exchange Commission (the 
“SEC”). Our annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and any amendments 
to those reports, are made available free of charge on the Investor Relations page of our website as soon as reasonably 
practicable after we electronically file them with or furnish them to the SEC. 

12 

 
 
 
Item 1A. 

Risk Factors 

Investors should carefully consider the risks, uncertainties, and other factors described below, as well as other disclosures in 
Management’s Discussion and Analysis of Financial Condition and Results of Operations, because they could have a material 
adverse effect on our business, financial condition, operating results, cash flows, and growth prospects. These risks are not the 
only risks we face. Our business operations could also be affected by additional factors that are not presently known to us or 
that we currently consider to be immaterial. 

The Company has substantial operations and sells a significant portion of our products outside of the U.S. and purchases 
important components, including final products, from suppliers located outside the U.S. Shipments to non-U.S. customers are 
expected to continue to account for a material portion of Net sales. We also expect to continue the use of third-party contract 
manufacturing services with non-U.S. production and assembly operations for our products. 

Risks associated with operations, sales, and purchases outside the United States include: 

•   Fluctuating foreign currency rates could restrict sales, increase costs of purchasing, and impact collection of receivables 

outside of the U.S.; 

•   Volatility in foreign credit markets may affect the financial well-being of our customers and suppliers;  
•   Violations of anti-corruption laws, including the Foreign Corrupt Practices Act and the U.K. Bribery Act could result in 

large fines and penalties; 

•   Adverse changes in, or uncertainty of, local business laws or practices, including the following: 

Imposition of burdensome tariffs, quotas, taxes, trade barriers, or capital flow restrictions; 

•  
•   Restrictions on the export or import of technology may reduce or eliminate the ability to sell in or purchase from 

certain markets; 

•   Political and economic instability may reduce demand for our products or put our non-U.S. assets at risk; 
•   Potentially limited intellectual property protection in certain countries may limit recourse against infringing on our 

products or cause us to refrain from selling in certain geographic territories; 
•   Staffing may be difficult along with higher turnover at international operations; 
•   A government-controlled exchange rate and limitations on the convertibility of currencies, including the Chinese 

yuan; 

•   Transportation delays and customs related delays that may affect production and distribution of our products;  
•   Effectively managing and overseeing operations that are distant and remote from corporate headquarters may be 

•  

difficult; and 
Integration and enforcement of laws varies significantly among jurisdictions and may change significantly over 
time. 

The Company may not be able to continue to develop products or solutions to address user needs effectively in an industry 
characterized by ongoing change. To be successful, we must adapt to rapidly changing technological and application needs by 
continually improving our products, as well as introducing new products and services, to address user demands. 

The Company’s industry is characterized by: 

•   Evolving industry standards; 
•   Frequent new product and service introductions; 
•   Evolving distribution channels; 
•  
•   Changing customer demands; and 
•   Changing security protocols. 

Increasing demand for customized product and software solutions; 

Future success will depend on our ability to effectively and economically adapt in this evolving environment. We could incur 
substantial costs if we must modify our business to adapt to these changes, and may even be unable to adapt to these changes. 

13 

 
 
 
 
 
The Company participates in a competitive industry, which may become more competitive. Competitors may be able to respond 
more quickly to new or emerging technology and changes in customer requirements. We face significant competition in 
developing and selling our products and solutions. To remain competitive, we believe we must continue to effectively and 
economically provide: 

•   Technologically advanced systems that satisfy user demands; 
•   Superior customer service; 
•   High levels of quality and reliability; and 
•   Dependable and efficient distribution networks. 

We cannot assure we will be able to compete successfully against current or future competitors. Increased competition in 
mobile computing products, data capture products, printers, or supplies may result in price reductions, lower gross profit 
margins, and loss of market share, and could require increased spending on research and development, sales and marketing, and 
customer support. Some competitors may make strategic acquisitions or establish cooperative relationships with suppliers or 
companies that produce complementary products, which may create additional pressures on our competitive position in the 
marketplace. 

The Company is vulnerable to the potential difficulties associated with the increase in the complexity of our business. We have 
grown rapidly over the last several years through acquisition and worldwide growth. This growth has caused increased 
complexities in the business. We believe our future success depends in part on our ability to manage our growth and increased 
complexities of our business. The following factors could present difficulties to us: 

•   Managing our distribution channel partners; 
•   Managing our contract manufacturing and supply chain; 
•   Manufacturing an increased number of products; 
•   Managing parties to whom we have outsourced portions of our business operations; 
•  
•   Maintaining and improving information technology infrastructure to support growth; 
•  
•  
•   Attract, develop and retain individuals with the requisite technical expertise to develop new technologies and introduce 

Increased logistical problems common to complex, expansive operations; 
Increasing international operations; and 

Increased administrative and operational burden; 

new products and solutions. 

Inability to consummate future acquisitions at appropriate prices could negatively impact our growth rate and stock price. Our 
ability to expand revenues, earnings, and cash flow depends in part upon our ability to identify and successfully acquire and 
integrate businesses at appropriate prices and to realize anticipated synergies. Acquisitions can be difficult to identify and 
consummate due to competition among prospective buyers and the need to satisfy applicable closing conditions and obtain 
antitrust and other regulatory approval on acceptable terms. 

The Company could encounter difficulties in any acquisition it undertakes, including unanticipated integration problems and 
business disruption. Acquisitions could also dilute stockholder value and adversely affect operating results. We may acquire or 
make investments in other businesses, technologies, services, or products. An acquisition may present business issues which are 
new to us. The process of integrating any acquired business, technology, service, or product into our operations may result in 
unforeseen operating difficulties and expenditures. Integration of an acquired company also may consume considerable 
management time and attention, which could otherwise be available for ongoing operations and the further development of our 
existing business. These and other factors may result in benefits of an acquisition not being fully realized. 

Acquisitions also may involve a number of risks, including: 

•   Difficulties and uncertainties in retaining the customers or other business relationships from the acquired entities; 
•   The loss of key employees of acquired entities; 
•   The ability of acquired entities to fulfill their customers’ obligations; 

14 

 
 
 
 
•   The discovery of unanticipated issues or liabilities; 
•   Pre-closing and post-closing acquisition-related earnings charges could adversely impact operating results and cash 

flows in any given period, and the impact may be substantially different from period to period; 

•   The failure of acquired entities to meet or exceed expected operating results or cash flows could result in impairment 

of goodwill or intangible assets acquired; 

•   The ability to implement internal controls and accounting systems necessary to be compliant with requirements 
applicable to public companies subject to SEC reporting, which could result in misstated financial reports; and 
•   Future acquisitions could result in potentially dilutive issuances of equity securities or the incurrence of debt and 

contingent liabilities. 

Infringement by the Company or our suppliers on the proprietary rights of others could put us at a competitive disadvantage, 
and any related litigation could be time consuming and costly. Third parties may claim that we or our suppliers violated their 
intellectual property rights. To the extent of a violation of a third-party’s patent or other intellectual property right, we may be 
prevented from operating our business as planned, and may be required to pay damages, to obtain a license, if available, or to 
use a non-infringing method, if possible, to accomplish our objectives. Any of these claims, with or without merit, could result 
in costly litigation and divert the attention of key personnel. If such claims are successful, they could result in costly judgments 
or settlements. Also, as new technologies emerge the intellectual property rights of parties in such technologies can be 
uncertain. As a result, our products involving such technologies may have higher risk of claims of infringement of the 
intellectual proprietary rights of third parties. 

The inability to protect intellectual property could harm our reputation, and our competitive position may be materially 
damaged. Our intellectual property is valuable and provides us with certain competitive advantages. We use copyrights, patents, 
trademarks, trade secrets, and contracts to protect these proprietary rights. Despite these precautions, third parties may be able 
to copy or reproduce aspects of our intellectual property and our products or, without authorization, to misappropriate and use 
information, which we regard as trade secrets. Additionally, the intellectual property rights we obtain may not be sufficient to 
provide us with a competitive advantage and may be successfully challenged, invalidated, circumvented, or infringed. In any 
infringement litigation that the Company may undertake to protect our intellectual property, any award of monetary damages 
may be unlikely or very difficult to obtain, and any such award we may receive may not be commercially valuable. 
Furthermore, efforts to enforce or protect our proprietary rights may be ineffective and could result in the invalidation or 
narrowing of the scope of our intellectual property and incurring substantial litigation costs. Because of the substantial amount 
of discovery required in connection with intellectual property litigation, there is a risk that some of the Company’s confidential 
information could be compromised by disclosure during this type of litigation. Some aspects of our business and services also 
rely on technologies, software, and content developed by or licensed from third parties, and we may not be able to maintain our 
relationships with such third parties or enter into similar relationships in the future on reasonable terms or at all. 

We currently use third-party and/or open source operating systems and associated application ecosystems in certain of our 
products. Such parties ceasing continued development of the operating system or restricting our access to such operating 
system could adversely impact our business and financial results. We are dependent on third-parties’ continued development of 
operating systems, software application ecosystem infrastructures, and such third-parties’ approval of our implementations of 
their operating system and associated applications. If such parties cease to continue development or support of such operating 
systems or restrict our access to such operating systems, we would be required to change our strategy for such devices. As a 
result, our financial results could be negatively impacted because a resulting shift away from the operating systems we currently 
use and the associated applications ecosystem could be costly and difficult. A strategy shift could increase the burden of 
development on the Company and potentially create a gap in our portfolio for a period of time, which could competitively 
disadvantage us. 

Cybersecurity incidents could disrupt business operations. Like many companies, we continually strive to meet industry 
information security standards relevant to our business. We periodically perform vulnerability assessments, remediate 
vulnerabilities, review log/access, perform system maintenance, manage network perimeter protection, implement and manage 
disaster recovery testing, and provide periodic educational sessions to our employees to foster awareness of schemes to access 
sensitive information. A cybersecurity incident could include an attempt to gain unauthorized access to digital systems for 

15 

 
purposes of misappropriating assets or sensitive information, corrupting data, or causing operational disruption. “Phishing” and 
other types of attempts to obtain unauthorized information or access are often sophisticated and difficult to detect or defeat. 

A cybersecurity incident, including deliberate attacks and unintentional events, may lead to a material disruption of our core 
business systems, the loss or corruption of confidential business information and/or the disclosure of personal data that in each 
case could result in an adverse business impact, as well as, possible damage to our brand. This could also lead to a public 
disclosure or theft of private intellectual property and a possible loss of customer confidence. 

While we have experienced and expect to continue to experience these types of threats and incidents, there have been no 
material incidents incurred to-date at the Company. If our core business operations, or that of one of our third-party service 
providers, were to be breached, this could affect the confidentiality, integrity, and availability of our systems and data. While we 
continue to perform security due diligence, there is always the possibility of a significant breach affecting the confidentiality, 
integrity, and availability of our systems and/or data. 

Our products that are deployed in customer environments also have the possibility of being breached, which could result in 
damage to a customer’s confidentiality, integrity, and availability of the customer’s data and systems. It is possible that such a 
breach could result in delays in, or loss of market acceptance of, our products and services; diversion of our resources; injury to 
our reputation; increased service and warranty expenses; and payment of damages. To date, we have had no material incidents 
related to the security on our products. 

Laws and regulations relating to the handling of personal data may result in increased costs, legal claims, or fines against the 
Company. As part of our operations, the Company collects, uses, stores, and transfers personal data of third parties and 
employees in and across jurisdictions. The governing bodies in such jurisdictions have adopted or are considering adopting 
laws and regulations regarding the collection, use, transfer, storage and disclosure of personal data obtained from third parties 
and employees; for example, General Data Protection Regulation effective May 2018. These laws may result in burdensome or 
inconsistent requirements affecting the collection, use, storage, transfer and disclosure of our third-party and employee personal 
data.  Compliance may require changes in services, business practices, or internal systems that result in increased costs, lower 
revenue, reduced efficiency, or greater difficulty in competing with foreign-based firms. Failure to comply with existing or new 
rules may result in claims against the Company or significant penalties or orders to stop the alleged noncompliant activity. 

We may incur liabilities as a result of product failures due to actual or apparent design or manufacturing defects. We may be 
subject to product liability claims, which could include claims for property or economic damage or personal injury, in the event 
our products present actual or apparent design or manufacturing defects. Such design or manufacturing defects may occur not 
only in our own designed products but also in components provided by third-party suppliers. We generally have insurance 
protection against property damage and personal injury liabilities and also seek to limit such risk through product design, 
manufacturing quality control processes, product testing and contractual indemnification from suppliers. However, due to the 
large and growing size of the Company’s installed product base, a design or manufacturing defect involving this large installed 
product base could result in product recalls or customer service costs that could have material adverse effects on our financial 
results. 

Defects or errors in the Company’s software products could harm our reputation, result in significant cost to us, and impair our 
ability to market such products. Our software may contain undetected errors, defects, or bugs. Although we have not suffered 
significant harm from any errors, defects, or bugs to date, we may discover significant errors, defects, or bugs in the future that 
we may not be able to correct or correct in a timely manner. It is possible that errors, defects, or bugs will be found in our 
existing or future software products and related services with the possible results of delays in, or loss of market acceptance of, 
our products and services, diversion of our resources, injury to our reputation, increased service and warranty expenses, and 
payment of damages. 

We depend on the ongoing services of our senior management and the ability to attract and retain key personnel. The future 
success of the Company is substantially dependent on the continued services and continuing contributions of senior 
management and other key personnel. The ability to attract, retain, and motivate highly skilled employees is important to our 
long-term success. Competition for skill sets in certain functions within our industry is intense, and we may be unable to retain 

16 

 
 
 
 
key employees or attract, assimilate, or retain other highly qualified employees in the future. Any disruption in the services of 
senior management or our ability to attract and retain key personnel may have a material adverse effect on our business and 
results of operations. 

Terrorist attacks or war could lead to further economic instability and adversely affect the Company’s stock price, operations, 
and profitability. The terrorist attacks that occurred in the United States on September 11, 2001 caused major instability in the 
U.S. and other financial markets. Since then, a number of significant acts of terrorism have occurred, and war continues in the 
Middle East, all of which may contribute to instability in financial markets. Additional acts of terrorism and current and future 
war risks could have a similar impact. Any such attacks could, among other things, cause further instability in financial markets 
and could directly, or indirectly through reduced demand, negatively affect our facilities and operations or those of our 
customers or suppliers. 

The impact of changes in customs duties and trade policies in the United States and corresponding actions by other countries in 
which the Company does business could adversely affect our financial performance. The U.S. government has imposed 
customs duties on various imports from China that are intended to address trade imbalances. These actions will result in 
increased customs duties and will likely result in the renegotiation of some U.S. trade agreements. In response to such actions, 
China has instituted customs duties on certain U.S. goods. Other governments could also institute customs duties on U.S. goods 
similar to China’s actions in response to the U.S. government’s customs duties. The Company imports a significant percentage 
of our products into the U.S. and China, and an increase in customs duties with respect to these imports could negatively impact 
the Company’s financial performance. Based on the current products affected, we do not anticipate such increase in customs 
duties to materially impact the Company’s financial performance. Such customs duties also may cause the U.S.’ trading 
partners, other than China, to take actions with respect to U.S. imports or U.S. investment activities in their respective 
countries. Any potential changes in trade policies in the U.S. and the potential corresponding actions by other countries in 
which the Company does business could adversely affect the Company’s financial performance. 

Taxing authority challenges may lead to tax payments exceeding current reserves. We are subject to, and may become subject 
to, ongoing tax examinations in various jurisdictions. As a result, we may record incremental tax expense based on expected 
outcomes of such matters. In addition, we may adjust previously reported tax reserves based on expected results of these 
examinations. Such adjustments could result in an increase or decrease to the Company’s effective tax rate and cash flows. 
Future changes in tax law in various jurisdictions around the world and income tax holidays could have a material impact on 
our effective tax rate, foreign rate differential, future income tax expense, and cash flows. 

Forecasting our estimated annual effective tax rate is complex and subject to uncertainty, and there may be material differences 
between our forecasted and actual tax rates. Forecasts of our income tax position and effective tax rate are complex, subject to 
uncertainty and periodic updates because our income tax position for each year combines the effects of a mix of profits earned 
and losses incurred by us in various tax jurisdictions with a broad range of income tax rates, as well as changes in the valuation 
of deferred tax assets and liabilities, the impact of various accounting rules and changes to these rules and tax laws, the results 
of examinations by various tax authorities, and the impact of any acquisition, business combination, disposition or other 
reorganization, or financing transaction. 

As a multinational corporation, we conduct our business in many countries and are subject to taxation in many jurisdictions. 
The taxation of our business is subject to the application of multiple and sometimes conflicting tax laws and regulations, as well 
as multinational tax conventions. Many countries have recently adopted or are considering the adoption of revisions to their 
respective tax laws based on the on-going reports issued by the Organization for Economic Co-operation and Development 
(“OECD”)/G20 Base Erosion and Profit Shifting (“BEPS”) Project, which could materially impact our tax liability due to our 
organizational structure and significant operations outside of the U.S. Our effective tax rate is highly dependent upon the 
geographic distribution of our worldwide earnings or losses resulting from our structure and operating model, the tax 
regulations and tax holidays in each geographic region, and the availability of tax credits and carry-forwards. The application of 
tax laws and regulations is subject to legal and factual interpretation, judgment, and uncertainty. Tax laws themselves are 
subject to change as a result of changes in fiscal policy, changes in legislation, and the evolution of regulations and court 
rulings. Consequently, taxing authorities may impose tax assessments or judgments against us that could materially impact our 
tax liability and/or our effective income tax rate. 

17 

 
 
 
 
 
Economic conditions and financial market disruptions may adversely affect our business and results of operations. Adverse 
economic conditions or reduced information technology spending may adversely impact our business. General disruption of 
financial markets and a related general economic downturn could adversely affect our business and financial condition through 
a reduction in demand for our products by our customers. If a slowdown were severe enough, it could require further 
impairment testing and write-downs of goodwill and other intangible assets. Cost reduction actions may be necessary and might 
lead to restructuring charges. A tightening of financial credit could adversely affect our customers, suppliers, outsourced 
manufacturers, and channel partners (e.g., distributors and resellers) from obtaining adequate credit for the financing of 
significant purchases. An economic downturn could also result in a decrease in or cancellation of orders for our products and 
services; negatively impacting the ability to collect accounts receivable on a timely basis; result in additional reserves for 
uncollectible accounts receivable; and require additional reserves for inventory obsolescence. Higher volatility and fluctuations 
in foreign exchange rates for the U.S. dollar against currencies such as the euro, the British pound, the Chinese yuan, and the 
Brazilian real could negatively impact product sales, margins, and cash flows. 

A natural disaster may cause supply disruptions that could adversely affect our business and results of operations. Natural 
disasters may occur in the future, and the Company is not able to predict to what extent or duration any such disruptions will 
have on our ability to maintain ordinary business operations. The consequences of an unfortunate natural disaster may have a 
material adverse effect on our business and results of operations. 

Zebra could be adversely impacted by the United Kingdom’s withdrawal from the European Union. Zebra maintains its 
European regional headquarters and a label converting facility in the U.K. and has significant operations and sales throughout 
Europe. The U.K. formally notified the E.U. of its intention to withdraw, with such notice triggering a two-year period ending 
in March 2019, which could be followed by a transition period. During such two-year period, the U.K. has been negotiating the 
terms of the withdrawal. Since the U.K.’s referendum in June 2016 to withdraw from the E.U., markets have been more 
volatile, including fluctuations in the British pound, that could adversely impact Zebra’s operating costs in the U.K. Such 
market volatility could also cause customers to alter or delay buying decisions that would adversely impact Zebra’s sales in the 
U.K. and throughout Europe. Our European business involves cross border transactions between the U.K. and the E.U. The 
future trade relationship between the U.K. and the E.U. could adversely impact Zebra’s operations in the region by increasing 
importation requirements or disrupting shipments between the E.U. to the U.K. or vice versa. The terms of the U.K.’s 
withdrawal from the E.U. and resulting impacts to Zebra’s operations are currently uncertain and could adversely affect the 
Company’s financial performance. 

We are exposed to risks under large, multi-year system and solutions and services contracts that may negatively impact our 
business. We enter into large, multi-year system and solutions and services contracts with our customers. This exposes us to 
risks, including among others: (i) technological risks, especially when the contracts involve new technology; (ii) financial risks, 
including the estimates inherent in projecting costs associated with large, long-term contracts and the related impact on 
operating results; and (iii) cyber security risk, especially in managed services contracts with customers that process personal 
data. Recovery of front-loaded costs incurred on long-term managed services contracts with customers is dependent on the 
continued viability of such customers. The insolvency of customers could result in a loss of anticipated future revenue 
attributable to that program or product, which could have an adverse impact on our profitability. 

We enter into fixed-price contracts that could subject us to losses in the event we fail to properly estimate our costs. If our 
initial cost estimates are incorrect, we can lose money on these contracts. Because many of these contracts involve new 
technologies and applications and require the Company to engage subcontractors and can last multiple years, unforeseen events, 
such as technological difficulties, fluctuations in the price of raw materials, problems with our subcontractors or suppliers and 
other cost overruns, can result in the contract pricing becoming less favorable or even unprofitable to us and have an adverse 
impact on our financial results. In addition, a significant increase in inflation rates could have an adverse impact on the 
profitability of longer-term contracts. 

We utilize the services of subcontractors to perform under many of our contracts and the inability of our subcontractors to 
perform in a timely and compliant manner could negatively impact our performance obligations as the prime contractor. We 
engage subcontractors on many of our contracts and as we expand our global solutions and services business, our use of 

18 

 
 
 
 
 
subcontractors has and will continue to increase. Our subcontractors may further subcontract performance and may supply 
third-party products and software. We may have disputes with our subcontractors, including disputes regarding the quality and 
timeliness of work performed by the subcontractor or our subcontractors and the functionality, warranty and indemnities of 
products, software, and services supplied by our subcontractor. We are not always successful in passing along customer 
requirements to our subcontractors, and thus in some cases may be required to absorb contractual risks from our customers 
without corresponding back-to-back coverage from our subcontractor. Our subcontractors may not be able to acquire or 
maintain the quality of the materials, components, subsystems and services they supply, or secure preferred warranty and 
indemnity coverage from their suppliers which might result in greater product returns, service problems, warranty claims and 
costs and regulatory compliance issues and could harm our business, financial condition, and results of operations. 

We have outsourced portions of certain business operations such as repair, distribution, engineering services and information 
technology services and may outsource additional business operations, which limits our control over these business operations 
and exposes us to additional risk as a result of the actions of our outsource partners. When we outsource certain business 
operations, we are not able to directly control these activities. Our outsource partners may not prioritize our business over that 
of their other customers and they may not meet our desired level of service, cost reductions, or other metrics. In some cases, 
their actions may result in our being found to be in violation of laws or regulations like import or export regulations. As many 
of our outsource partners operate outside of the U.S., our outsourcing activity exposes us to information security vulnerabilities 
and increases our global risks. In addition, we are exposed to the financial viability of our outsource partners. Once a business 
activity is outsourced, we may be contractually prohibited from, or may not practically be able to, bring such activity back 
within the Company or move it to another outsource partner. The actions of our outsource partners could result in reputational 
damage to us and could negatively impact our financial results. Additionally, transitioning activities between new or existing 
outsource partners or across different geographies as well as insourcing activities could result in additional cost, time and 
management attention in order to effectively manage the transition which could negatively impact our financial results. 

Failure of our suppliers, subcontractors, distributors, resellers, and representatives to use acceptable legal or ethical business 
practices could negatively impact our business. It is our policy to require suppliers, subcontractors, distributors, resellers, and 
third-party sales representatives (“TPSRs”) to operate in compliance with applicable laws, rules, and regulations regarding 
working conditions, employment practices, environmental compliance, anti-corruption, and trademark and copyright licensing. 
However, we do not control their labor and other business practices. If one of our suppliers, subcontractors, distributors, 
resellers, or TPSRs violates labor or other laws or implements labor or other business practices that are regarded as unethical, 
the shipment of finished products to us could be interrupted, orders could be canceled, relationships could be terminated, and 
our reputation could be damaged. If one of our suppliers or subcontractors fails to procure necessary license rights to 
trademarks, copyrights, or patents, legal action could be taken against us that could impact the salability of the Company’s 
products and expose us to financial obligations to a third-party. Any of these events could have a negative impact on our sales 
and results of operations. 

We rely on third-party dealers, distributors, and resellers to sell many of our products. In addition to our own sales force, we 
offer our products through a variety of third-party dealers, distributors, and resellers. These third-parties may also market other 
products that compete with our products. Failure of one or more of our dealers, distributors, or resellers to effectively promote 
our products could affect our ability to bring products to market and have a negative impact on our results of operations. Any 
changes to our channel program may cause some of our third-party dealers, distributors or resellers to exit the program due to 
modifications to the program structure, thereby reducing our ability to bring products to market and have a negative impact on 
our results of operations. 

Some of these third-parties are smaller and more likely to be impacted by a significant decrease in available credit that could 
result from a weakness in the financial markets. If credit pressures or other financial difficulties result in insolvency for third-
party dealers, distributors, or retailers and we are unable to successfully transition end-customers to purchase our products from 
other third-parties or from us directly, it may cause, and in some cases, has caused, a negative impact on our financial results. 

Final assembly of certain of our products is performed by third-party electronics manufacturers. We may be dependent on these 
third-party electronics manufacturers as a sole-source of supply for the manufacture of such products. A failure by such 
manufacturers to provide manufacturing services to us as we require, or any disruption in such manufacturing services up to 

19 

 
 
and including a catastrophic shut-down, may adversely affect our business results. Because we rely on these third-party 
electronics manufacturers to manufacture our products, we may incur increased business continuity risks. We are not able to 
exercise direct control over the assembly or related operations of certain of our products. If these third-party manufacturers 
experience business difficulties or fail to meet our manufacturing needs, then we may be unable to satisfy customer product 
demands, lose sales, and be unable to maintain customer relationships. Longer production lead times may result in shortages of 
certain products and inadequate inventories during periods of unanticipated higher demand. Without such third parties 
continuing to manufacture our products, we may have no other means of final assembly of certain of our products until we are 
able to secure the manufacturing capability at another facility or develop an alternative manufacturing facility. This transition 
could be costly and time consuming. 

Although we carry business interruption insurance to cover lost sales and profits in an amount that we consider adequate, in the 
event of supply disruption, this insurance does not cover all possible situations. In addition, the business interruption insurance 
would not compensate us for the loss of opportunity and potential adverse impact, both short-term and long-term, on relations 
with our existing customers going forward. 

Our future operating results depend on our ability to purchase a sufficient amount of materials, parts, and components, as well 
as services and software to meet the demands of customers.  We source some of our components from sole source suppliers.  
Any disruption to our suppliers or significant increase in the price of supplies could have a negative impact on our results of 
operations. Our ability to meet customers’ demands depends, in part, on our ability to obtain in a timely manner an adequate 
delivery of quality materials, parts, and components, as well as services and software from our suppliers. In addition, certain 
supplies are available only from a single source or limited sources and we may not be able to diversify sources in a timely 
manner. If demand for our products or services increases from our current expectations or if suppliers are unable or unwilling to 
meet our demand for other reasons, including as a result of natural disasters or financial issues, we could experience an 
interruption in supplies or a significant increase in the price of supplies that could have a negative impact on our business. We 
have experienced shortages in the past that have negatively impacted our results of operations and may experience such 
shortages in the future. Credit constraints at our suppliers could cause us to accelerate payment of accounts payable by us, 
impacting our cash flow. 

In addition, our current contracts with certain suppliers may be canceled or not extended by such suppliers and, therefore, not 
afford us with sufficient protection against a reduction or interruption in supplies. Moreover, in the event any of these suppliers 
breach their contracts with us, our legal remedies associated with such a breach may be insufficient to compensate us for any 
damages it may suffer. 

The unfavorable outcome of any pending or future litigation, arbitration, or administrative action could have a material 
adverse effect on our financial condition or results of operations. From time to time we are a party to litigation, arbitration, or 
administrative actions. Our financial results and reputation could be negatively impacted by unfavorable outcomes to any 
pending or future litigation or administrative actions, including those related to the Foreign Corrupt Practices Act, the U.K. 
Bribery Act, or other anti-corruption laws. There can be no assurances as to the favorable outcome of any litigation or 
administrative proceedings. In addition, it can be very costly to defend litigation or administrative proceedings and these costs 
could negatively impact our financial results. 

It is important that we are able to obtain many different types of insurance, and if we are not able to obtain insurance or 
exhaust our coverage, we may be forced to retain the risk. We have many types of insurance coverage and are also self-insured 
for some risks and obligations. While the cost and availability of most insurance is stable, there are still certain types and levels 
of insurance that remain difficult to obtain, such as professional liability insurance, which is expensive to obtain for the amount 
of coverage often requested by certain customers. As we grow our global solutions and services business, we are being asked to 
obtain higher amounts of professional liability insurance, which could result in higher costs to do business. Natural disasters 
and certain risks arising from securities claims, professional liability, and public liability are potential self-insured events that 
could negatively impact our financial results. In addition, while we maintain insurance for certain risks, the amount of our 
insurance coverage may not be adequate to cover all claims or liabilities, and we may be forced to bear substantial costs from 
an accident, incident, or claim. 

20 

 
We are subject to a wide range of product regulatory and safety, consumer, worker safety, and environmental laws. Our 
operations and the products we manufacture and/or sell are subject to a wide range of product regulatory and safety, consumer, 
worker safety, and environmental laws and regulations. Compliance with such existing or future laws and regulations could 
subject us to future costs or liabilities, impact our production capabilities, constrict our ability to sell, expand or acquire 
facilities, restrict what products and services we can offer, and generally impact our financial performance. Some of these laws 
are environmental and relate to the use, disposal, remediation, emission and discharge of, and exposure to hazardous 
substances. These laws often impose liability and can require parties to fund remedial studies or actions regardless of fault. We 
continue to incur disposal costs and have ongoing remediation obligations. Environmental laws have tended to become more 
stringent over time and any new obligations under these laws could have a negative impact on our operations or financial 
performance. 

Laws focused on the energy efficiency of electronic products and accessories; recycling of both electronic products and 
packaging; reducing or eliminating certain hazardous substances in electronic products; and the transportation of batteries 
continue to expand significantly. Laws pertaining to accessibility features of electronic products, standardization of connectors 
and power supplies, the transportation of lithium-ion batteries, and other aspects are also proliferating. There are also 
demanding and rapidly changing laws around the globe related to issues such as product safety, radio interference, radio 
frequency radiation exposure, medical related functionality, and consumer and social mandates pertaining to use of wireless or 
electronic equipment. These laws, and changes to these laws, could have a substantial impact on whether we can offer certain 
products, solutions, and services, and on what capabilities and characteristics our products or services can or must include. 

These laws impact our products and negatively affect our ability to manufacture and sell products competitively. We expect 
these trends to continue. In addition, we anticipate that we will see increased demand to meet voluntary criteria related to 
reduction or elimination of certain constituents from products, increasing energy efficiency, and providing additional 
accessibility. 

We could be adversely impacted by changes in accounting standards and subjective assumptions, estimates and judgments by 
management related to complex accounting matters. Generally accepted accounting principles and related accounting 
pronouncements, implementation guidelines, and interpretations with regard to a wide range of matters that are relevant to our 
businesses, including, but not limited to, revenue recognition, asset impairment, business acquisition purchase price allocations, 
impairment of goodwill and other intangible assets, inventories, tax matters, and litigation and other contingent liabilities are 
highly complex and involve many subjective assumptions, estimates, and judgments. Changes in these rules or their 
interpretation or changes in underlying assumptions, estimates, or judgments could significantly change our reported or 
expected financial performance or financial condition. New accounting guidance may also require systems and other changes 
that could increase our operating costs and/or change our financial statements. 

Our indebtedness could adversely affect our business. As of December 31, 2018, we had $1.6 billion of outstanding debt, gross 
of unamortized discounts and debt issuance costs. Our indebtedness could have important consequences, including the 
following: 

•   We may experience difficulty in satisfying our obligations with respect to our existing indebtedness or future 

indebtedness; 

•   Our ability to obtain additional financing for working capital, capital expenditures, acquisitions or general corporate 

purposes may be impaired; 

•   We plan to use a substantial portion of cash flow from operations to pay interest and principal on our indebtedness, 

which may reduce the funds available for other purposes, such as acquisitions and capital expenditures; 
•   We may be at a competitive disadvantage with reduced flexibility in planning for, or responding to, changing 

conditions in the industry, including increased competition; and 

•   We may be more vulnerable to economic downturns and adverse developments in the business. 

We expect to fund our expenses and to pay the principal and interest on our indebtedness from cash flow from operations. Our 
ability to meet our expenses and to pay principal and interest on our indebtedness when due depends on our future performance, 

21 

 
 
 
which will be affected by financial, business, economic, and other factors. We will not be able to control many of these factors, 
such as economic conditions in the markets where we operate and pressure from competitors. 

If our business does not generate sufficient cash flows from operations or if future borrowings are not available to us in an 
amount sufficient to enable us to pay our indebtedness or to fund our other liquidity needs, we may need to refinance all or a 
portion of our indebtedness on or before the maturity thereof, sell assets, reduce or delay capital investments, or seek to raise 
additional capital, any of which could have a material adverse effect on our operations. In addition, we may not be able to effect 
any of these actions, if necessary, on commercially reasonable terms or at all. Our ability to restructure or refinance our 
indebtedness will depend on the condition of the capital and debt markets and our financial condition at such time. Any 
refinancing of our indebtedness could be at higher interest rates and may require us to comply with more onerous covenants, 
which could further restrict business operations. The terms of anticipated or future debt instruments may limit or prevent us 
from taking any of these actions. In addition, any failure to make scheduled payments of interest and/or principal on 
outstanding indebtedness would likely result in a reduction of our credit rating, which could harm our ability to access 
additional capital on commercially reasonable terms or at all. Our inability to generate sufficient cash flow to satisfy our debt 
service obligations, or to refinance or restructure our obligations on commercially reasonable terms or at all, would have an 
adverse effect, which could be material, on our business, financial condition and results of operations, as well as on our ability 
to satisfy the obligations in respect of our indebtedness. 

Our use of derivative financial instruments to reduce interest rate risk may result in added volatility in our operating results. 
We do not hold or issue derivative financial instruments for trading purposes. However, we do utilize derivative financial 
instruments to reduce interest rate risk associated with our indebtedness. To manage variable interest rate risk, we entered into 
forward interest rate swap agreements, which will effectively convert a portion of our indebtedness into a fixed rate loan. Under 
generally accepted accounting principles, changes in the fair values of the swap contracts are reflected in our Consolidated 
Statements of Operations as a component of “Other, net” if not hedged. The associated impact on our quarterly operating results 
is directly related to changes in prevailing interest rates. If interest rates increase, we would have a non-cash gain on the swaps, 
and vice versa in the event of a decrease in interest rates. Consequently, these swaps introduce additional volatility to our 
operating results. 

Item 1B. 

Unresolved Staff Comments 

None. 

Item 2. 

Properties 

Our corporate headquarters are located in Lincolnshire, Illinois; a northern suburb of Chicago. We also operate manufacturing, 
production and warehousing, administrative, research, and sales facilities in other U.S. and international locations. 

As of December 31, 2018, the Company owned three laboratory and warehouse facilities located in Holtsville, NY, Preston, 
UK, and Mississauga, Ontario, Canada. The Company leases seven facilities for the purposes of manufacturing, production, and 
warehousing; five of which are located in the U.S. and two are located in other countries. 

As of December 31, 2018, the Company had a total of 106 leased facilities with locations spread globally; 30 of which are 
located in the U.S. and 76 are located in 45 other countries. 

We generally consider the productive capacity of the plants to be adequate and sufficient for our requirements. The extent of 
utilization of each manufacturing facility varies throughout the year. 

Item 3. 

Legal Proceedings 

See Note 12, Commitments and Contingencies in the Notes to Consolidated Financial Statements. 

22 

 
 
 
 
 
 
 
 
 
Item 4. 

Mine Safety Disclosures 

Not applicable. 

23 

 
PART II 

Item 5. 

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer 
Purchases of Equity Securities 

Stock Information: Price Range and Common Stock 
Our Class A common stock is traded on the NASDAQ Stock Market, LLC under the symbol “ZBRA”. The following table 
shows the high and low trade prices for each fiscal quarter in 2018 and 2017, as reported by the NASDAQ Stock Market, LLC. 

2018 
First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

 $ 

High 

147.99  $ 
161.72 
179.47 
184.75 

Low 

2017 
102.75   First Quarter 
130.79  Second Quarter 
136.16  Third Quarter 
140.95  Fourth Quarter 

 $ 

High 

Low 

93.61  $ 
109.30 
109.89 
117.44 

81.02 
86.82 
94.78 
101.49 

At February 7, 2019, the last reported price for the Class A common stock was $176.79 per share, and there were 125 registered 
stockholders of record for Zebra’s Class A common stock. 

Dividend Policy 
Since our initial public offering in 1991, we have not declared any cash dividends or distributions on our capital stock. We 
currently do not anticipate paying any cash dividends in the foreseeable future. 

Treasury Shares 

In November 2011, our Board authorized the purchase of up to 3,000,000 shares under the purchase plan program with a 
maximum of 665,475 shares remaining available for purchase. The November 2011 authorization does not have an expiration 
date.  We did not purchase shares of Zebra Class A common stock during 2018 as part of the purchase plan program. 

24 

Stock Performance Graph 

This graph compares the cumulative annual change since December 31, 2013, of the total stockholder return of Zebra 
Technologies Corporation Class A common stock with the cumulative return on the following published indices: (i) the RDG 
Technology Composite; and (ii) the NASDAQ Composite Market Index, during the same period. The comparison assumes that 
$100 was invested in each of the Company’s Class A common stock, the stocks comprising the RDG Technology Composite 
and the stocks comprising the NASDAQ Composite Market Index on December 31, 2013. The comparison assumes that all 
dividends were reinvested at the end of the month in which they were paid. 

25 

 
 
 
 
 
Item 6. 

Selected Financial Data 

FIVE YEAR SUMMARY OF SELECTED CONSOLIDATED FINANCIAL DATA 
(In millions, except shares and per share amounts) 

Consolidated Statements of 
Operations(1) 

Total Net sales 
Gross profit 
Net income (loss) 

Basic earnings (loss) per share 

Diluted earnings (loss) per share 
Weighted average shares 
outstanding: 
Basic 
Diluted 

Consolidated Balance Sheets(1) 
Cash and cash equivalents, 
investments and marketable 
securities 
Total Assets 
Long-term liabilities 
Total Stockholders’ Equity 

Year Ended December 31, 

2018 

2017 

2016 

2015 

2014 

$ 

$ 

$ 

4,218   
1,981    
421   

7.86   

$ 

$ 

$ 

3,722   
1,710    
17   

0.33   

$ 

$ 

$ 

3,574   
1,642    
(137)  

$ 

$ 

3,650    $ 
1,644    
(158)    $ 

(2.65)  

$ 

(3.10)    $ 

  $ 

7.76    $ 

0.32    $ 

(2.65)    $ 

(3.10)    $ 

1,671 
778  
32 

0.64 

0.63 

53,591,655    
54,299,812    

53,021,761    
53,688,832    

51,579,112    
51,579,112    

50,996,297    
50,996,297    

50,789,173  
51,379,698  

2018 

2017 

December 31, 
2016 

2015 

2014 

$ 

$ 

44
4,339    
1,703    
1,335    

$ 

62
4,275    
2,441    
834    

$ 

156
4,632    
2,891    
792    

$ 

192
5,040    
3,252    
893    

418
5,539  
3,346  
1,040  

(1) 

Includes the Xplore business from its date of acquisition, August 14, 2018 and the Enterprise business from its date of 
acquisition, October 27, 2014. 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 7. 

Management’s Discussion and Analysis of Financial Condition and Results of 
Operations 

Overview 
The Company is a global leader respected for innovative EAI solutions in the automatic information and data capture solutions 
industry. We design, manufacture, and sell a broad range of products that capture and move data, including: mobile computers; 
barcode scanners and imagers; RFID readers; specialty printers for barcode labeling and personal identification; RTLS; related 
accessories and supplies, such as self-adhesive labels and other consumables; and software utilities and applications. We also 
provide a full range of services, including maintenance, technical support, and repair, managed and professional services, 
including cloud-based subscriptions. End-users of our products and services include those in the retail and e-commerce, 
transportation and logistics, manufacturing, healthcare, hospitality, warehouse and distribution, energy and utilities, government 
and education enterprises around the world. Benefits of our solutions include improved efficiency and workflow management, 
increased productivity and asset utilization, real-time, actionable enterprise information, and better customer experiences. We 
provide our products and services globally through a direct sales force and an extensive network of partners. We provide 
products and services in over 180 countries, with 109 facilities and approximately 7,400 employees worldwide. 

Segments 
The Company’s operations consist of two reportable segments: Asset Intelligence & Tracking (“AIT”) and Enterprise Visibility 
& Mobility (“EVM”). 

Asset Intelligence & Tracking 
The AIT segment is an industry leader in barcode printing and asset tracking technologies. Its major product lines include 
barcode and card printers, supplies, services and location solutions. Industries served include retail and e-commerce, 
transportation and logistics, manufacturing, healthcare, and other end markets within the following regions: North America; 
Europe, Middle East, and Africa (“EMEA”); Asia-Pacific; and Latin America. 

Enterprise Visibility & Mobility 
The EVM segment is an industry leader in automatic information and data capture solutions. Its major product lines include 
mobile computing, data capture, RFID, and services. Industries served include retail and e-commerce, transportation and 
logistics, manufacturing, healthcare, and other end markets within the following regions: North America; EMEA; Asia-Pacific; 
and Latin America. 

Geographic Information 
For the year ended December 31, 2018, the Company recorded $4.2 billion of Net sales in its consolidated statements of 
operations, of which approximately 48.4% were attributable to North America; approximately 33.4% were attributable to 
EMEA; and other foreign locations accounted for the remaining 18.2%. Relative Net sales attributable to each region is 
comparable with the prior year period. 

Acquisition and Integration 
On August 14, 2018, the Company completed its tender offer to acquire all outstanding common stock of Xplore for $6.00 per 
share. In connection with this acquisition, the Company paid $87 million in cash, which included $72 million for the net assets 
acquired, a $9 million payment of Xplore debt, as well as $6 million of other Xplore transaction-related obligations. The 
operating results of Xplore are included within the Company’s EVM segment beginning August 14, 2018, contributing 
approximately 1% to our consolidated Net sales growth in 2018. The Xplore acquisition was accounted for under the 
acquisition method of accounting for business combinations and the preliminary opening balance sheet was included in the 
Company’s Consolidated Balance Sheet and operating results beginning August 14, 2018. 

On October 27, 2014, the Company acquired Enterprise from MSI and began integration activities focused on creating “One 
Zebra”. Our integration priorities centered on maintaining business continuity while identifying and implementing cost 
synergies, operating efficiencies, and integration of functional organizations and processes. Another key focus of the integration 
was to exit MSI-provided TSAs related primarily to IT systems and support services. These TSAs were an interim measure to 
continue the operations of the Enterprise business without disruption while integration activities were completed. The Company 

27 

 
 
 
 
 
 
 
substantially completed its integration activities in fiscal year 2017, including the implementation of a common enterprise 
resource planning system and has exited the last TSAs with MSI. 

Restructuring Programs 
In the first quarter 2017, the Company’s executive leadership approved an initiative to continue the Company’s efforts to 
increase operational efficiency (the “Productivity Plan”). The Productivity Plan built upon the exit and restructuring initiatives 
specific to the October 2014 Enterprise acquisition (the “Acquisition Plan”). Actions under the Productivity Plan included 
organizational design changes, process improvements and automation. The Company substantially completed all initiatives 
under the Acquisition Plan as of December 31, 2017, and substantially completed all initiatives under the Productivity Plan as 
of December 31, 2018. Exit and restructuring costs are not included in the operating results of our segments as they do not 
impact the specific segment measures as reviewed by our Chief Operating Decision Maker and therefore are reported as a 
component of Corporate eliminations. See Note 18, Segment Information & Geographic Data in the Notes to Consolidated 
Financial Statements. 

Total exit and restructuring charges of $23 million life-to-date specific to the Productivity Plan have been recorded through 
December 31, 2018 and include severance and related benefits, lease exit costs and other expenses. Charges related to the 
Productivity Plan for the year ended December 31, 2018 and 2017 were $11 million and $12 million, respectively. 

Total exit and restructuring charges of $69 million life-to-date specific to the Acquisition Plan have been recorded 
through December 31, 2018 and include severance and related benefits, lease exit costs and other expenses. Charges related to 
the Acquisition Plan for the periods ended December 31, 2017 and 2016, were $4 million and $19 million, respectively. 

See Note 8, Costs Associated with Exit and Restructuring Activities in the Notes to Consolidated Financial Statements for 
further information. 

Impact of U.S. Tax Reform 
Enacted on December 22, 2017, the Tax Cut and Jobs Act (“TCJA” or “the Act”) reduced the U.S. federal corporate tax rate 
from 35% to 21% and requires companies to pay a one-time transition tax on earnings of certain foreign subsidiaries that were 
previously tax deferred. Based on current operations, the Company is subject to the Global Intangible Low-Taxed Income and 
the Deduction for Foreign-Derived Intangible Income provisions (collectively referred to as “GILTI”) of the Act, for which we 
recorded income tax expense of $10 million in 2018. We are not currently subject to the new limitations which defer U.S. 
interest deductions in excess of 30% of adjusted taxable income or the Base Erosion Anti-Avoidance Tax (“BEAT”). However, 
the application of the interest limitations and BEAT regime may apply in the future, depending on changes in the Company’s 
business model or the level of taxable income in any given year. Additionally, the Company is no longer able to deduct 
performance-based compensation for its covered employees which exceeds the limitation under amended Internal Revenue 
Code Section 162(m). These impacts are included in the calculation of the Company’s effective tax rate. 

During 2017, the Company provisionally recognized an income tax expense of $72 million associated with the Act, comprised 
of one-time transition tax of $37 million and $35 million remeasurement of its net U.S. deferred tax assets based on the federal 
statutory rate of 21%. 

During 2018, the Company finalized its analysis of the Act, including the one-time transition tax and measurement of net 
deferred tax assets, and recorded a $3 million income tax benefit for the year ended December 31, 2018 as a result of 
differences between its final analysis and provisional analysis from the prior year. The final analysis included both federal and 
state tax effects based on legislative pronouncements through December 31, 2018. The Company also utilized a total of $28 
million of available net operating losses, research and development credits, alternative minimum tax credits, and foreign tax 
credits, in order to reduce its future cash payments for the one-time transition tax, resulting in a net liability for the one-time 
transition tax of $6 million, of which $1 million has been classified as a short term liability and $5 million as a long term 
liability. The final one-time transition tax installment payment will be made in 2024. 

See Note 14, Income Taxes in the Notes to Consolidated Financial Statements for further information. 

28 

 
 
 
 
 
 
 
 
 
Results of Operations: Year Ended 2018 versus 2017 and Year Ended 2017 versus 2016 

Consolidated Results of Operations 
(amounts in millions, except percentages) 

Net sales 
Gross profit 
Operating expenses 

Operating income 

Gross margin 

$ 

$ 

Year Ended December 31, 

2018 

2017 

2016 

Percent 
Change 
2018 vs 2017 

  Percent 
Change 
2017 vs 2016 

  $ 

  $ 

4,218 
1,981 
1,371 
610 
47.0% 

  $ 

  $ 

3,722 
1,710 
1,388 
322 
45.9% 

3,574 
1,642  
1,562  
80 
45.9 %   

13.3 % 
15.8 % 
(1.2)% 

89.4 % 

4.1 % 
4.1 % 
(11.1)% 

302.5 % 

Net sales to customers by geographic region were as follows (amounts in millions, except percentages): 

North America 
Europe, Middle East, and Africa 

Asia-Pacific 
Latin America 

Total Net sales 

Year Ended December 31, 

2018 

2017 

2016 

Percent 
Change 
2018 vs 2017 

  Percent 
Change 
2017 vs 2016 

$ 

$ 

2,041    $ 
1,409   
520   
248   
4,218    $ 

1,798    $ 
1,221   
468   
235   
3,722    $ 

1,739   
1,138   
483   
214   
3,574   

13.5% 

15.4% 

11.1% 
5.5% 
13.3% 

3.4 % 

7.3 % 

(3.1)% 
9.8 % 
4.1 % 

Operating expenses are summarized below (amounts in millions, except percentages): 

Year Ended December 31, 

As Percentage of Net sales 

2018 

2017 

2016 

2018 

2017 

2016 

Selling and marketing 
Research and development 
General and administrative 
Amortization of intangible assets 
Acquisition and integration costs 
Impairment of goodwill and other 
intangibles 
Exit and restructuring costs 
Total Operating expenses 

$ 

$ 

483    $ 
444   
328   
97   
8   

448     $ 
389   
301   
184   
50   

444   
376   
307   
229   
125   

—
11   
1,371    $ 

—
16   
1,388     $ 

62
19   
1,562   

11.5% 
10.5% 
7.8% 
NM  
NM  

NM  
NM  

12.0% 
10.5% 
8.1% 
NM  
NM  

NM  
NM  

12.4 %
10.5 %
8.6 %
NM 
NM 

NM 
NM 

32.5% 

37.3% 

43.7 %

Consolidated Organic Net sales growth: 

Reported GAAP Consolidated Net sales growth 
Adjustments: 
Impact of foreign currency translation (1) 
Impact of Xplore acquisition (2) 
Impact of Wireless LAN divestiture (3) 
Corporate, eliminations (4) 
Consolidated Organic Net sales growth 

Year Ended December 31, 

2018 

2017 

13.3 %  

4.1 % 

(1.6)%  
(0.6)%  
— %  
— %  
11.1 %  

(0.6)% 
— % 
3.2 % 
(0.2)% 
6.5 % 

(1)  Operating results reported in U.S. dollars are affected by foreign currency exchange rate fluctuations. 

Foreign currency translation impact represents the difference in results that are attributable to fluctuations in the 

29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
currency exchange rates used to convert the results for businesses where the functional currency is not the U.S. 
dollar. This impact is calculated by translating, for certain currencies, the current period results at the currency exchange 
rates used in the comparable prior year period, rather than the exchange rates in effect during the current period. In 
addition, we exclude the impact of the company’s foreign currency hedging program in both the current and prior year 
periods. 

(2)  For purposes of computing Organic Net sales, amounts directly attributable to the Xplore acquisition (included in our 
consolidated results beginning August 14, 2018) will be excluded for 12 months following the acquisition date. 
(3)  The Company sold the WLAN business in October 2016. The Company excludes the impact of the Net sales of this   

business in 2016 when computing Organic Net sales growth. 

(4)  Amounts included in Corporate, eliminations consist of purchase accounting adjustments not reported in segments related 

to the Enterprise acquisition. 

2018 compared to 2017 
Net sales increased by $496 million or 13.3% compared with the prior year, reflecting growth across all regions, most notably 
North America, EMEA and Asia-Pacific. The increase in Net sales was primarily due to higher sales of mobile computing, 
barcode printing and data capture products. Net sales growth was also positively impacted by currency changes, primarily in the 
EMEA region, as well as the inclusion of Xplore. Consolidated Organic Net sales growth was 11.1%. 

Gross margin increased to 47.0% in the current year compared to 45.9% in the prior year. Gross margin improvement was 
driven by higher margins in both the EVM and AIT segments primarily due to operational efficiencies, favorable business mix 
as well as favorable foreign currency changes. 

Operating expenses for the years ended December 31, 2018 and 2017 were $1.4 billion, or 32.5% and 37.3% of Net sales, 
respectively. As a percentage of Net sales, operating costs continue trending favorably primarily due to lower intangible asset 
amortization expense and acquisition and integration charges. The lower amortization expense results from certain acquired 
intangible assets becoming fully amortized in 2017. Additionally, the Company had lower acquisition and integration charges in 
the current year as the Enterprise business integration activities were substantially completed during 2017. Current operating 
costs reflect higher compensation costs, which include the impact of higher incentive-based compensation associated with 
financial performance, a $13 million pretax charge related to a legal settlement included within general and administrative 
expense, investments to accelerate organic growth, as well as the inclusion of Xplore. 

Operating income was $610 million for the current year, compared to $322 million for the prior year. The increase was 
primarily due to higher Net sales and Gross profit as well as lower Operating expenses. 

Total Other expenses, net was $86 million for the current year, compared to $234 million for the prior year. The decrease was 
primarily due to $81 million reduction of debt extinguishment and modification costs versus the prior year. The current year 
also benefited from lower outstanding debt and interest rates, a $10 million gain on sale of certain investments, and a $6 million 
increase in interest rate swap gains. 

The Company recognized income tax expense of $103 million and $71 million for the years ended December 31, 2018 and 
2017, respectively. The Company’s effective tax rates were 19.7% and 80.7% as of December 31, 2018 and 2017, respectively. 
The decrease in the effective tax rate in the current year versus the prior year is primarily due to favorable year-over-year 
impacts of U.S. Tax Reform, changes in valuation allowances, U.S. impacts of the Enterprise acquisition as well as uncertain 
tax benefits, partially offset by the benefits of net foreign deferred tax asset remeasurements and intercompany asset transfers 
recorded in the prior year as well as reduced year-over-year favorability of foreign income taxes. 

2017 compared to 2016 
Net sales increased by $148 million or 4.1% compared with the prior year period. The increase in Net sales was due to higher 
hardware sales in North America, EMEA, and Latin America, offset by lower hardware sales in Asia-Pacific. The increase in 
hardware sales was largely attributable to increased sales of mobile computing, data capture, and barcode printing products, 
partially offset by the impact of the divestiture of the WLAN business in October 2016. Services sales were lower primarily due 

30 

 
 
 
 
 
 
 
to the impact of the WLAN divestiture. Organic net sales growth was 6.5%, reflecting growth in all four geographic regions, 
most notably in EMEA, North America, and Latin America. 

Gross margin was 45.9% in both the current and prior year periods. This reflects an increase in gross margin in the EVM 
segment primarily due to changes in business mix and operational efficiencies, offset by lower AIT segment gross margin 
driven primarily by higher overhead and service costs, as well as increased customer sales incentives. 

Operating expenses for the year ended December 31, 2017 and 2016, were $1.4 billion, or 37.3% of Net sales, and $1.6 billion, 
or 43.7% of Net sales, respectively. The reduction in operating expenses was primarily due to impairment charges related to the 
disposal of the Company’s WLAN business in the prior year, lower acquisition and integration costs, and lower amortization of 
intangible assets. During 2017, the Company substantially completed its integration activities, including the implementation of 
a common enterprise resource planning system, associated with the Enterprise acquisition. The Company also exited the 
transition service agreements with MSI. The decrease in amortization of intangible assets was due to certain assets reaching full 
amortization in 2017. Exit and restructuring costs were also lower than the prior year due to the prior year including costs 
associated with the divestiture of the WLAN business. Research and development costs were higher primarily due to increased 
incentive compensation expense associated with improved financial performance, partially offset by the impact of the 
divestiture of the WLAN business. General and administrative expenses were lower compared to the prior year due primarily to 
reduced facility and IT expenses, professional fees, and employee benefit costs, as well as the impact of the divestiture of the 
WLAN business being offset partially by increased incentive compensation expense associated with improved financial 
performance. 

Operating income increased $242 million compared to the prior year. The increase was primarily due to the decline in 
Operating expenses as well as the increase in Net sales and Gross profit. 

Total Other expenses, net was $234 million for the current year, compared to $209 million for the prior year. The increase was 
primarily driven by $65 million of payments for early extinguishment and $16 million of accelerated amortization of debt 
issuance costs related to the redemption of $1.1 billion senior notes in the current year, partially offset by the impact of early 
repayments of debt and lower interest rates as well as lower long-term investment impairment charges in the current year. 

The Company recognized income tax expense of $71 million and $8 million for the years ended December 31, 2017 and 2016, 
respectively. The Company’s effective tax rates were 80.7% and (6.2)% for the years ended December 31, 2017 and December 
31, 2016, respectively. The increase in income tax expense in 2017 was primarily due to improvement in pre-tax operating 
results as well as the one-time unfavorable impacts of  U.S. Tax Reform, and unfavorable changes in valuation allowances as 
well as uncertain tax benefits, which were partially offset by the benefits of net foreign deferred tax asset remeasurements and 
intercompany asset transfers in 2017 as well as favorability of foreign income taxes. 

Results of Operations by Segment 

The following commentary should be read in conjunction with the financial results of each operating business segment as 
detailed in Note 18, Segment Information & Geographic Data in the Notes to Consolidated Financial Statements. Segment 
results exclude purchase accounting adjustments, amortization of intangible assets, acquisition and integration costs, 
impairment of goodwill and intangibles, and exit and restructuring costs. Segment results reflect a current year revision to the 
Company’s operating cost allocation methodologies which more accurately reflects where costs are being incurred. The effect 
of this revision on prior periods resulted in $14 million and $41 million of operating expenses being reclassified from AIT to 
EVM for the years ended December 31, 2017 and 2016, respectively. 

31 

 
 
 
 
 
 
 
 
 
Asset Intelligence & Tracking Segment (“AIT”) 
(amounts in millions, except percentages) 

Year Ended December 31, 

2018 

2017 

2016 

Percent 
Change 
2018 vs 2017 

  Percent 
Change 
2017 vs 2016 

  $ 

1,423 
710  
385  
325 
49.9 %  

  $ 

Net sales 
Gross profit 
Operating expenses 

Operating income 

Gross margin 

AIT Organic Net sales growth: 

$ 

$ 

AIT Reported GAAP Net sales growth 
Adjustments: 
Impact of foreign currency translations (1) 
AIT Organic Net sales growth 

  $ 

  $ 

1,311 
640 
366 
274 
48.8% 

1,247 
620 
339 
281 
49.7%   

8.5 % 
10.9 % 
5.2 % 

18.6 % 

5.1 %
3.2 %
8.0 %

(2.5)%

December 31, 

2018 

2017 

8.5 %  

5.1 %

(1.5)%  
7.0 %  

(0.5)%
4.6 %

(1)  Operating results reported in U.S. dollars are affected by foreign currency exchange rate fluctuations. Foreign currency 
translation impact represents the difference in results that are attributable to fluctuations in the currency exchange rates 
used to convert the results for businesses where the functional currency is not the U.S. dollar. This impact is calculated by 
translating, for certain currencies, the current period results at the currency exchange rates used in the comparable prior 
year period, rather than the exchange rates in effect during the current period. In addition, we exclude the impact of the 
company’s foreign currency hedging program in both the current and prior year periods. 

2018 compared to 2017 
Net sales for AIT increased $112 million or 8.5% compared to the prior year. The increase in Net sales was primarily due to 
higher sales of barcode printing products being partially offset by declines in card printer sales. Barcode printer growth was 
broad based across all major product lines and led by North America, Asia-Pacific, and EMEA regions. Net sales growth was 
also positively impacted by currency changes, primarily in the EMEA region. AIT Organic Net sales growth for the year ended 
December 31, 2018 was 7.0%. 

Gross margin increased to 49.9% in the current year compared to 48.8% for the prior year. The increase was primarily driven by 
favorable product mix, operational efficiencies and the favorable impact of currency changes. 

Operating income for the current period increased 18.6% primarily due to higher Net sales and Gross profit partially offset by 
higher Operating expenses. 

2017 compared to 2016 
AIT Net sales for the year ended December 31, 2017 increased $64 million or 5.1% compared to the prior year. The increase in 
Net sales was largely driven by higher sales of barcode and card printers, primarily in the EMEA and Asia-Pacific regions. 
Sales of supplies and services were also higher than the prior year. The year-on-year growth also reflects a price concession to 
distributors of barcode printer products imported into China in the third quarter of 2016. During 2017, no additional price 
concession provisions were required and a reduction of the 2016 provision was recorded due to a change in import 
classification for barcode printers. AIT Organic Net sales growth for the year ended December 31, 2017 was 4.6%. 

Gross margin was 48.8% compared to 49.7% for comparable prior year. The decrease in gross margin reflects higher overhead 
costs, including freight and costs associated with our regional distribution center transitions, higher services costs and increased 

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
customer sales incentives, offset partially by lower provisions for price concessions to distributors of barcode printer products 
imported into China. 

Operating income decreased 2.5% as higher Net sales and Gross profit were more than offset by higher Operating expenses. 

Enterprise Visibility & Mobility Segment (“EVM”) 
(amounts in millions, except percentages) 

Year Ended December 31, 

2018 

2017 

2016 

Percent 
Change 
2018 vs 2017 

  Percent 
Change 
2017 vs 2016 

  $ 

  $ 

2,795 
1,274  
870  
404 
45.6 % 

Net sales 
Gross profit 
Operating expenses 

Operating income 

Gross margin 

EVM Organic Net sales growth: 

$ 

$ 

EVM Reported GAAP Net sales growth 
Adjustments: 
Impact of foreign currency translation (1) 
Impact of Xplore acquisition (2) 
Impact of Wireless LAN Divestiture (3) 

EVM Organic Net sales growth 

  $ 

  $ 

2,414 
1,073 
772 
301 
44.4% 

2,337 
1,032 
787 
245 
44.2%   

15.8 % 
18.7 % 
12.7 % 

34.2 % 

3.3 %
4.0 %
(1.9)%

22.9 %

December 31, 

2018 

2017 

15.8 %  

3.3 %

(1.6)%  
(0.8)%  
— %  

13.4 %  

(0.7)%
— %
4.9 %

7.5 %

(1)  Operating results reported in U.S. dollars are affected by foreign currency exchange rate fluctuations. 

Foreign currency translation impact represents the difference in results that are attributable to fluctuations in the 
currency exchange rates used to convert the results for businesses where the functional currency is not the U.S. 
dollar. This impact is calculated by translating, for certain currencies, the current period results at the currency exchange 
rates used in the comparable prior year period, rather than the exchange rates in effect during the current period. In 
addition, we exclude the impact of the company’s foreign currency hedging program in both the current and prior year 
periods. 

(2)  For purposes of computing Organic Net sales, amounts directly attributable to the Xplore acquisition (included in our 
consolidated results beginning August 14, 2018) will be excluded for 12 months following the acquisition date. 
(3)  The Company sold the WLAN business in October 2016. The Company excludes the impact of the Net sales of this 

business in 2016 when computing Organic Net sales growth. 

2018 compared to 2017 
Net sales for EVM increased $381 million or 15.8% compared to the prior year. The increase in Net sales was primarily 
attributable to strong global sales of mobile computing and data capture products, most notably in North America, EMEA and 
Asia-Pacific regions. Net sales growth was also positively impacted by currency changes, primarily in the EMEA region, as 
well as the inclusion of Xplore. EVM Organic Net sales growth was 13.4%. 

Gross margin increased to 45.6% in the current year as compared to 44.4% in the prior year. The increase was primarily due to 
favorable product mix, operational efficiencies, and the positive impact of currency changes. 

Operating income for the current year increased 34.2% due to higher Net sales and Gross profit that were partially offset by 
higher Operating expenses. 

33 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
2017 compared to 2016 
EVM Net sales for the year ended December 31, 2017 increased $77 million or 3.3% compared to prior year. The increase in 
Net sales was primarily driven by higher sales of mobile computing and data capture products, primarily in the North America 
and EMEA regions, partially offset by impact of the divestiture of the WLAN business in October 2016. EVM Organic Net 
sales growth for the year ended December 31, 2017 was 7.5%. 

Gross margin for the year ended December 31, 2017 was 44.4% compared to 44.2% in the prior year. The increase in gross 
margin primarily reflects changes in product mix and improvements in hardware product costs. 

Operating income increased 22.9% primarily as a result of higher Net sales and Gross profit as well as lower Operating 
expenses. 

Critical Accounting Policies and Estimates 
Management prepared the consolidated financial statements of the Company under accounting principles generally accepted in 
the United States of America. The application of these principles requires the use of estimates, judgments, and assumptions 
which affect the amounts reported in our consolidated financial statements. We believe that our estimates, judgments, and 
assumptions are reasonable based upon available information. Our more significant estimates and assumptions include those 
related to the measurement and recognition of income tax assets and liabilities, development of reporting unit fair values as part 
of our annual goodwill impairment testing, and the allocation of transaction price to performance obligations in certain revenue 
transactions. See Note 2, Significant Accounting Policies in the Notes to Consolidated Financial Statements for additional 
discussion of these as well as other accounting policies. 

Recently Issued Accounting Pronouncements 
See Note 2, Significant Accounting Policies in the Notes to Consolidated Financial Statements. 

Liquidity and Capital Resources 
The primary factors that influence our liquidity include, but are not limited to, the amount and timing of our revenues, cash 
collections from our customers, cash payments to our suppliers, capital expenditures, repatriation of foreign cash and 
investments, and acquisitions of third-parties. Management believes that our existing capital resources and funds generated 
from operations are sufficient to meet anticipated capital requirements and service our indebtedness. The following table 
summarizes our cash flow activities for the years indicated (in millions): 

Cash flow (used in) provided by: 
Operating activities 
Investing activities 
Financing activities 
Effect of exchange rates on cash balances 

Net decrease in cash and cash equivalents 

Year Ended December 31, 

2018 

2017 

2016 

$ 

$ 

785    $ 
(137)  
(661)  
(5)   
(18)   $ 

478    $ 
(51)  
(517)  
(4)  
(94)   $ 

380 
(39) 
(384) 
7 
(36) 

The change in our cash and cash equivalents balance is reflective of the following: 

2018 vs. 2017 
Cash flows from operations increased by $307 million during 2018 to $785 million. The increase was primarily due to higher 
net income, favorable changes in accounts payable due primarily to timing of payments and extension of contractual payment 
terms, lower cash payments for interest, and commencement of our Receivables Factoring program. These were partially offset 
by unfavorable timing of accounts receivable collections. 

The increase in net cash used in investing activities was driven by the acquisition of Xplore and higher capital expenditures. 

34 

 
 
 
 
 
 
 
 
 
   
   
 
 
Net cash used in financing activities during the year ended December 31, 2018 consisted primarily of net debt repayments of 
$657 million compared to $454 million during the year ended December 31, 2017. The net debt repayment activities in 2017 
also included $65 million of debt extinguishment costs associated with the full redemption of $1.1 billion in debt obligations. 

2017 vs. 2016 
Cash flows from operations increased $98 million during 2017 to $478 million. This improvement was driven by an increase in 
net earnings of $154 million, partially offset by a decline in working capital primarily related to higher inventory levels and 
lower accounts payable. Net inventory increased primarily as a result of growth in the business and changes in product mix, an 
increased backlog level compared to the prior year, and our recent transition to a new distribution model for our European 
operations. In addition, the prior year working capital benefited from the successful renegotiation of longer payment terms with 
vendors. 

Net cash used in the purchase of property, plant and equipment declined $27 million as compared to the prior year, as capital 
expenditures related to the Enterprise acquisition integration were substantially completed in 2016. The prior year investing 
activities also included net cash proceeds of $39 million related to the sale of the WLAN business. 

Net cash used in financing activities increased by $133 million during 2017 to $517 million. The increase was primarily due to 
higher net debt repayments in 2017 as well as $65 million of debt extinguishment costs associated with the full redemption of 
$1.1 billion in debt obligations. 

Company Debt 
The following table shows the carrying value of the Company’s debt (in millions): 

Term Loan A 
Term Loan B 
Revolving Credit Facility 
Receivables Financing Facility 

Total debt 

Less: Debt issuance costs 
Less: Unamortized discounts 
Less: Current portion of long-term debt 

Total long-term debt 

December 31, 

2018 

2017 

$ 

$ 

608    $ 
445   
408   
139   
1,600   
(5)  
(4)  
(157)  
1,434    $ 

679 
1,160 
275 
135 
2,249 
(7) 
(15) 
(51) 
2,176 

Credit Facilities 
The Company’s debt includes borrowings under Term Loan A, Term Loan B and a multi-currency Revolving Credit Facility, all 
maturing in 2021. Borrowings under each instrument bear interest at a variable rate for which the Company has entered into 
interest rate swap contracts to manage interest rate exposure. All borrowings under the credit facilities as of December 31, 2018 
were denominated in U.S. Dollars, except for €92 million under the Revolving Credit Facility that was borrowed in Euros. The 
average interest rates as of December 31, 2018 for Term Loan A, Term Loan B, and the Revolving Credit Facility were 3.84%, 
4.09% and 3.26%, respectively. The Company is required to prepay certain amounts in the event of certain circumstances or 
transactions. The Company may make prepayments against the Term Loans, in whole or in part, without premium or penalty. 

Receivables Financing Facility 
In December 2017, the Company entered into a Receivables Financing Facility with a financial institution that has a borrowing 
limit of up to $180 million which matures on November 29, 2019. As collateral, the Company pledges a perfected first-priority 
security interest in its domestically originated accounts receivables. Borrowings bear interest at a variable rate and are 
accounted for as secured borrowings. As of December 31, 2018, the Receivables Financing Facility had an average interest rate 
of 3.36% and the Company’s Consolidated Balance Sheets included $459 million of receivables that were pledged, of which 
$139 million had been borrowed against and reflected as a component of the Current portion of long-term debt on the 

35 

 
 
 
 
 
 
 
 
 
Company’s Consolidated Balance Sheets. All borrowings under the Receivable Financing Facility were denominated in U.S. 
Dollars. 

Both the Revolving Credit Facility and Receivables Financing Facility include terms and conditions that limit the incurrence of 
additional borrowings and require that certain financial ratios be maintained at designated levels. As of December 31, 2018, the 
Company was in compliance with all debt covenants. 

See Note 11, Long-Term Debt in the Notes to Consolidated Financial Statements for further details. 

Receivables Factoring 
In addition to the Company’s borrowing arrangements described above, the Company entered into a Receivables Factoring 
arrangement in December 2018 in order to provide additional liquidity and improve working capital. Under the Receivables 
Factoring arrangement, the Company sells certain EMEA-originated receivables to a bank in exchange for cash without 
maintaining a beneficial interest in the receivables sold. At any time, the bank’s purchase of eligible receivables is subject to a 
maximum of $90 million of uncollected receivables. Transactions under the Receivables Factoring arrangement are accounted 
for as sales under ASC 860, Transfers and Servicing of Financial Assets with related cash flows reflected in operating cash 
flows. As of December 31, 2018, $33 million of uncollected receivables were sold and removed from the Company’s 
Consolidated Balance Sheet. 

Cash and Cash Equivalents 
Included in the Company’s Cash and cash equivalents are amounts held by foreign subsidiaries. The Company had $39 million 
and $54 million of foreign cash and cash equivalents included in the Company’s total cash positions of $44 million and $62 
million as of December 31, 2018 and 2017, respectively. 

Historically, significant portions of our cash inflows were generated by our operations. We currently expect this trend to 
continue throughout 2019. We believe that our existing cash and investments, borrowings available under our Revolving Credit 
Facility and Receivables Financing Facility and funds available from our Receivables Factoring arrangement, combined with 
cash flows expected from operations will be sufficient to meet expected operating and investing activities as well as debt 
repayment obligation requirements for the next 12 months. 

Contractual Obligations 
Zebra’s contractual obligations as of December 31, 2018 were as follows (in millions): 

Payments due by period 

Total 

Less than 1 
year 

1-3 years 

3-5 years 

More than 5 
years 

Operating lease obligations(1) 
Deferred compensation liability(2) 
Debt principal payments 
Interest payments(3) 
Purchase obligations(4) 

Total 

$ 

$ 

153    $ 
17   
1,600   
160   
392   
2,322    $ 

34    $ 
1   
157   
64   
392   
648    $ 

52    $ 
1   
1,443   
96   
—   
1,592    $ 

30    $ 
1   
—   
—   
—   
31    $ 

37 
14 
— 
— 
— 
51 

(1)  Includes leases of facilities, distribution centers, and sales and administrative offices that are classified as operating leases. 
The contractual obligations above include future minimum payments, including payments for those periods where renewal 
options are reasonably certain to be exercised. 

(2)  These payments relate to obligations under our deferred compensation plan. The deferred compensation plan allows certain 
members of management and other highly-compensated employees to defer receipt of a portion of their compensation. The 
amount in “More than 5 Years” represents the remaining total balance under the deferred compensation plan to be paid to 
participants who have not terminated employment, since we cannot estimate the timings of those terminations and 
withdrawals. 

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
(3)  Payments related to variable interest or interest rate swap agreements are based on applicable rates as of December 31, 

2018 plus the specified margin were applicable in the associated agreements for each period presented. 

(4)  Purchase obligations are for purchases made in the normal course of business to meet operational requirements, primarily 
raw materials and finished goods. Purchase obligations included in the table above are based on quarterly forecasted 
component and manufacturing requirements and typically provide for fulfillment within agreed upon lead-times and/or 
commercially standard lead-times for products.  

Uncertain tax benefits of $50 million have been excluded from the above table; of which $20 million is expected to be settled in 
the next twelve months and is reflected as a current liability as of December 31, 2018. The remainder is reflected within Other 
long-term liabilities as we cannot make a reasonably reliable estimate of the period of cash settlement, if any, with the 
respective taxing authority. See Note 14, Income Taxes in the Notes to Consolidated Financial Statements for further 
information. 

37 

 
 
 
 
 
 
 
Item 7A. 

 Quantitative and Qualitative Disclosures About Market Risk 

Market risk is the sensitivity of income to changes in interest rates, commodity prices, and foreign currency changes. Zebra is 
exposed to the following types of market risk: interest rates and foreign currency. 

Interest Rate Risk 
We are exposed to interest rate volatility with regard to existing debt issuances. Primary exposures include LIBOR rates. From 
time to time, we use interest rate derivative contracts including interest rate swaps to hedge our exposure to the impact of 
interest rate changes on existing debt and future debt issuances to reduce the volatility of our financing costs and, based on 
current and projected market conditions, achieve a desired proportion of fixed versus floating-rate debt. Generally, under these 
swaps, we agree with a counterparty to exchange floating-rate for fixed-rate interest amounts with an agreed upon notional 
principal amount. 

As of December 31, 2018, we had $1.6 billion of debt outstanding under our debt facilities, which bears interest determined by 
reference to a variable rate index. A one percentage point increase or decrease in interest rates would increase or decrease 
annual interest expense by approximately $8 million. This amount includes the impact of an associated forward interest rate 
swap outstanding as of December 31, 2018, which was entered into to mitigate the interest rate risk associated with the variable 
interest payments on our debt facilities. Refer to Note 10, Derivative Instruments in the Notes to Consolidated Financial 
Statements for further discussion of hedging activities. 

Foreign Exchange Risk 
We provide products and services in over 180 countries throughout the world and, therefore, at times are exposed to risk based 
on movements in foreign exchange rates. On occasion, we invoice customers in their local currency and have a resulting foreign 
currency denominated revenue transaction and accounts receivable. We also purchase certain raw materials and other items in 
foreign currencies. We manage these risks using derivative financial instruments. See Note 10, Derivative Instruments in the 
Notes to Consolidated Financial Statements for further discussions of hedging activities. 

We are exposed to fluctuations in foreign currency exchange rates, primarily with respect to the Euro, British Pound Sterling, 
Czech koruna, Australian dollar, Mexican peso, and Chinese yuan. A one percentage point increase or decrease in exchange 
rates relative to the U.S. dollar would increase or decrease our pre-tax income by approximately $1 million. This amount is 
inclusive of the impact of associated derivative contracts. We enter into foreign currency forward contracts to hedge against the 
effect of exchange rate fluctuations on the Consolidated Balance Sheets of certain entities with exposures denominated in 
foreign currencies. These transactions are typically one month in maturity and are not designated as hedges. 

38 

 
 
 
 
 
 
 
 
Item 8. 

Financial Statements and Supplementary Data 

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

Financial Statements 

Report of Independent Registered Public Accounting Firm 
Consolidated Balance Sheets as of December 31, 2018 and 2017 
Consolidated Statements of Operations for the years ended December 31, 2018, 2017, and 2016 
Consolidated Statements of Comprehensive Income (Loss) for the years ended December 31, 2018, 2017, 
and 2016 
Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2018, 2017, and 2016 
Consolidated Statements of Cash Flows for the years ended December 31, 2018, 2017, and 2016 
Notes to Consolidated Financial Statements 

Page 

40 
41 
42 
43 

44 
45 
46 

39 

Report of Independent Registered Public Accounting Firm 

To the Shareholders and the Board of Directors of Zebra Technologies Corporation 

Opinion on the Financial Statements 

We have audited the accompanying consolidated balance sheets of Zebra Technologies Corporation (the “Company”) as of 
December 31, 2018 and 2017, the related consolidated statements of operations, comprehensive income (loss), stockholders’ 
equity, and cash flows for each of the three years in the period ended December 31, 2018, and the related notes and financial 
statement schedule listed in the Index at Item 15 (collectively referred to as the “consolidated financial statements”). In our 
opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Company at 
December 31, 2018 and 2017, and the results of its operations and its cash flows for each of the three years in the period ended 
December 31, 2018, in conformity with U.S. generally accepted accounting principles. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) 
(PCAOB), the Company's internal control over financial reporting as of December 31, 2018, based on criteria established in 
Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission 
(2013 framework) and our report dated February 14, 2019 expressed an unqualified opinion thereon. 

Basis for Opinion 

These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on 
the Company‘s financial statements based on our audits. We are a public accounting firm registered with the PCAOB and are 
required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable 
rules and regulations of the Securities and Exchange Commission and the PCAOB. 

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the 
audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to 
error or fraud. Our audits included performing procedures to assess the risks of material misstatement of the financial 
statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included 
examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also included 
evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall 
presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion. 

/s/ Ernst & Young LLP 

We have served as the Company’s auditor since 2005. 

Chicago, Illinois 
February 14, 2019 

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES 
CONSOLIDATED BALANCE SHEETS 
(In millions, except share data) 

December 31, 

2018 

2017 

Assets 
Current assets: 

Cash and cash equivalents 
Accounts receivable, net of allowances for doubtful accounts of $3 million as 
of December 31, 2018 and 2017, respectively 
Inventories, net 
Income tax receivable 
Prepaid expenses and other current assets 

$ 

Total Current assets 

Property, plant and equipment, net 
Goodwill 
Other intangibles, net 
Long-term deferred income taxes 
Other long-term assets 
Total Assets 
Liabilities and Stockholders' Equity 
Current liabilities: 

Current portion of long-term debt 
Accounts payable 
Accrued liabilities 
Deferred revenue 
Income taxes payable 

Total Current liabilities 

Long-term debt 
Long-term deferred income taxes 
Long-term deferred revenue 
Other long-term liabilities 
Total Liabilities 
Stockholders’ Equity: 

Preferred stock, $.01 par value; authorized 10,000,000 shares; none issued 
Class A common stock, $.01 par value; authorized 150,000,0000 shares; 
issued 72,151,857 shares 
Additional paid-in capital 
Treasury stock at cost, 18,280,673 and 18,915,762 shares at December 31, 
2018 and December 31, 2017, respectively 
Retained earnings 
Accumulated other comprehensive income (loss) 

Total Stockholders’ Equity 
Total Liabilities and Stockholders’ Equity 

See accompanying Notes to Consolidated Financial Statements. 

41 

$ 

$ 

$ 

44    $ 

520
520   
24   
54   
1,162   
249   
2,495   
232   
114   
87   
4,339    $ 

157    $ 
552   
322   
210   
60   
1,301   
1,434   
8   
172   
89   
3,004   

—   

1
294   

(613)  
1,688   
(35)  
1,335   
4,339    $ 

62 

479
458 
40 
24 
1,063 
264 
2,465 
299 
119 
65 
4,275 

51 
424 
296 
186 
43 
1,000 
2,176 
— 
148 
117 
3,441 

— 

1
257 

(620) 
1,248 
(52) 
834 
4,275 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF OPERATIONS 
(In millions, except share data) 

Year Ended December 31, 
2017 

2018 

2016 

$ 

3,685     $ 
533   
4,218   

3,223     $ 
499   
3,722   

3,056  
518 
3,574 

1,593 
339 
1,932 
1,642 

444 
376 
307 
229 
125 
62 
19 
1,562 
80 

(5) 
(193) 
(11) 
(209) 
(129) 
8 
(137 ) 
(2.65 ) 
(2.65 ) 

1,871   
366   
2,237   
1,981   

483   
444   
328   
97   
8   
—   
11   
1,371   
610   

(5)  
(91)  
10   
(86)  
524   
103   
421     $ 
7.86     $ 
7.76     $ 

1,677   
335   
2,012   
1,710   

448   
389   
301   
184   
50   
—   
16   
1,388   
322   

(1)  
(227)  
(6)  
(234)  
88   
71   
17     $ 
0.33     $ 
0.32     $ 

Net sales 

Tangible products 
Services and software 

Total Net sales 
Cost of sales: 

Tangible products 
Services and software 

Total Cost of sales 
Gross profit 
Operating expenses: 

Selling and marketing 
Research and development 
General and administrative 
Amortization of intangible assets 
Acquisition and integration costs 
Impairment of goodwill and other intangibles 
Exit and restructuring costs 

Total Operating expenses 
Operating income 
Other (expenses) income: 
Foreign exchange loss 
Interest expense, net 
Other, net 

Total Other expenses, net 
Income (loss) before income tax 
Income tax expense 

Net income (loss) 

Basic earnings (loss) per share 
Diluted earnings (loss) per share 

$ 
$ 
$ 

See accompanying Notes to Consolidated Financial Statements. 

42 

 
 
 
 
 
 
 
   
   
 
   
   
 
   
   
 
   
   
 
 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS) 
(In millions) 

Year Ended December 31, 
2017 

2016 

2018 

$ 

421    $ 

17    $ 

(137) 

21

(15)  

9
(13)  
438    $ 

6
2   
10    $ 

7

—
(4) 
(134) 

Net income (loss) 
Other comprehensive income (loss), net of tax: 

Unrealized gain (loss) on anticipated sales hedging 
transactions 
Unrealized gain on forward interest rate swaps hedging 
transactions 
Foreign currency translation adjustment 

Comprehensive income (loss) 

$ 

See accompanying Notes to Consolidated Financial Statements. 

43 

 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY 
(In millions, except share data) 

Additional 
Paid-in 
Capital 

Treasury 
Stock 

Retained 
Earnings 

Accumulated 
Other 
Comprehensive 
Income 
(Loss) 

  Total 

1   $ 

194   $ 

(631)   $ 

1,377    $ 

(48)   $ 

893  

—
—  

—
—  
—  

—
—  
1   $ 
—  

—
—  
—  
—  

—

—
—  
1   $ 
—  

—
—  
—  
—  

—

—
—  
1   $ 

(14)  
—  

3
27  
—  

25

(8)  

—
—  
—  

— 
—   

— 
—   
(137 )  

—
—  
210   $ 
—  

—
—  
(614)   $ 
—  

— 
—   
1,240    $ 
(9 )  

12
—  
35  
—  

—

—

(6)  
—  
—  

—

— 
—   
—   
17   

— 

—
—  
257   $ 
—  

—
—  
(620)   $ 
—  

— 
—   
1,248    $ 
19   

(8)  
—  
45  
—  

—

18

(11)  
—  
—  

—

— 
—   
—   
421   

— 

—
—  
294   $ 

—
—  
(613)   $ 

— 
—   
1,688    $ 

—
—  

—
—  
—  

7

(4)  
(45)   $ 
—  

—
—  
—  
—  

(15)  

6
2  
(52)   $ 
—  

—
—  
—  
—  

21

9

11 

(8 ) 

3 
27  
(137 ) 

7 

(4 ) 
792  
9  

12 

(6 ) 
35  
17  

(15 ) 

6 
2  
834  
19  

10 

(11 ) 
45  
421  

21 

9 

(13)  
(35)   $ 

(13 ) 
1,335  

Class A 
Common 
Stock 
Shares 
  52,161,851   $ 

Class A 
Common 
Stock 
Amount 

Balance at December 31, 2015 

Issuance of treasury shares upon exercise of stock 
options, purchases under stock purchase plan and 
grants of restricted stock awards, net of cancellations 

Shares withheld related to net share settlement 

Additional tax benefit resulting from exercise of 
options 
Share-based compensation 

Net loss 

Unrealized gain anticipated sales hedging 
transactions (net of income taxes) 
Foreign currency translation adjustment 

Balance at December 31, 2016 

Cumulative effect of change in accounting principle 

Issuance of treasury shares upon exercise of stock 
options, purchases under stock purchase plan and 
grants of restricted stock awards, net of cancellations 

Shares withheld related to net share settlement 

Share-based compensation 

Net income 

Unrealized loss on anticipated sales hedging 
transactions (net of income taxes) 
Unrealized gain on forward interest rate swaps 
hedging transactions (net of income taxes) 
Foreign currency translation adjustment 

Balance at December 31, 2017 

Cumulative effect of change in accounting principle 

Issuance of treasury shares upon exercise of stock 
options, purchases under stock purchase plan and 
grants of restricted stock awards, net of cancellations 

Shares withheld related to net share settlement 

Share-based compensation 

Net income 

Unrealized gain on anticipated sales hedging 
transactions (net of income taxes) 
Unrealized gain on forward interest rate swaps 
hedging transactions (net of income taxes) 
Foreign currency translation adjustment 

817,943

(95,206)   

—
—  
—  

—
—  

  52,884,588   $ 

—  

410,239

(58,732)   
—  
—  

—

—
—  

  53,236,095   $ 

—  

704,137

(69,048)  
—  
—  

—

—
—  

Balance at December 31, 2018 

  53,871,184   $ 

See accompanying Notes to Consolidated Financial Statements. 

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
(In millions) 

Year Ended December 31, 
2017 

2016 

2018 

Cash flows from operating activities: 

Net income (loss) 
Adjustments to reconcile net income (loss) to net cash provided by 
operating activities: 

$ 

421   $ 

17    $ 

(137) 

Depreciation and amortization 
Impairment of goodwill, intangibles and other assets 
Investment (Gain)/Loss 
Amortization of debt issuance costs and discounts 
Share-based compensation 
Debt extinguishment costs 
Deferred income taxes 
Unrealized gain on forward interest rate swaps 
Other, net 
Changes in operating assets and liabilities: 

Accounts receivable, net 
Inventories, net 
Other assets 
Accounts payable 
Accrued liabilities 
Deferred revenue 
Income taxes 
Other operating activities 

Net cash provided by operating activities 

Cash flows from investing activities: 

Acquisition of businesses, net of cash acquired 
Purchases of property, plant and equipment 
Proceeds from the sale of a business 
Proceeds from the sale of long-term investments 
Purchases of long-term investments 

Net cash used in investing activities 

Cash flows from financing activities: 

Payments of debt issuance costs and discounts 
Proceeds from issuance of long-term debt 
Payments of long term-debt 
Payments of debt extinguishment costs 
Proceeds from exercise of stock options and stock purchase plan purchases 
Taxes paid related to net share settlement of equity awards 

Net cash used in financing activities 

Effect of exchange rate changes on cash 
Net decrease in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 
Supplemental disclosures of cash flow information: 

Income taxes paid 
Interest paid 

See accompanying Notes to Consolidated Financial Statements. 

$ 

$ 
$ 

45 

175   
—   
(10)   
15   
45   
1   
2   
(8)   
4   

(31)   
(43)   
(12)   
122   
35   
51   
24   

(6)   
785   

(72)   
(64)   
—   
2   
(3)   

(137)  

(2)  
909   
(1,566)   
(1)   
10   
(11)   
(661)  
(5)   
(18)   
62   
44    $ 

263   
—   
1   
38   
35   
65   
(9)  
(2)  
4   

161   
(110)  
16   
(49)  
13   
17   
26   

(8)  
478   

—   
(50)  
—   
—   
(1)  

(51)  

(5)  
1,371   
(1,825)  
(65)  
12   
(5)  
(517)  
(4)  
(94)  
156   
62    $ 

76   $ 
90   $ 

65    $ 
195    $ 

304 
62 
7 
23 
27 
— 
(44) 
— 
3 

34 
34 
7 
122 
(26) 
7 
(41) 

(2) 
380 

— 
(77) 
39 
— 
(1) 

(39) 

(5) 
102 
(484) 
— 
11 
(8) 
(384) 
7 
(36) 
192 
156 

81 
180 

 
 
 
 
 
 
   
   
 
   
   
 
   
   
 
   
   
 
   
   
 
   
   
ZEBRA TECHNOLOGIES CORPORATIONAND SUBSIDIARIES 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Note 1 Description of Business and Basis of Presentation 

Zebra Technologies Corporation and its wholly-owned subsidiaries (“Zebra” or the “Company”) is a global leader providing 
innovative Enterprise Asset Intelligence (“EAI”) solutions in the automatic identification and data capture solutions industry. 
We design, manufacture, and sell a broad range of products that capture and move data. We also provide a full range of 
services, including maintenance, technical support, repair, and managed services, including cloud-based subscriptions. End-
users of our products and services include those in retail and e-commerce, transportation and logistics, manufacturing, 
healthcare, hospitality, warehouse and distribution, energy and utilities, and education industries around the world. We provide 
our products and services globally through a direct sales force and an extensive network of channel partners. 

The Company reclassified $41 million of costs from Accrued liabilities to Accounts payable on the Consolidated Balance 
Sheets for the year ended December 31, 2017 to conform to the current year presentation. This reclassification was made to the 
Consolidated Balance Sheets to more accurately present these current liabilities. A similar reclassification was made to the 
Consolidated Statement of Cash Flows resulting in a change to Accounts payable and Accrued liabilities within Net cash 
provided by operating activities for the years ended December 31, 2017 and 2016. 

Note 2 Significant Accounting Policies 

Principles of Consolidation 
These accompanying consolidated financial statements were prepared in accordance with accounting principles generally 
accepted in the United States and include the accounts of Zebra and its wholly-owned subsidiaries. All significant intercompany 
accounts and transactions have been eliminated in consolidation. 

Fiscal Calendar 
The Company’s fiscal year is a 52-week period ending on December 31. Interim fiscal quarters end on a Saturday and generally 
include 13 weeks of operating activity. During the 2018 fiscal year, the Company’s quarter end dates were March 31, June 30, 
September 29 and December 31. 

Use of Estimates 
These consolidated financial statements were prepared using estimates and assumptions that affect the reported amounts of 
assets and liabilities and disclosure of contingent assets and liabilities as of the date of the consolidated financial statements and 
the reported amounts of revenues and expenses during the reporting period. Examples of accounting estimates include: cash 
flow projections and other valuation assumptions included in business acquisition purchase price allocations as well as annual 
goodwill impairment testing; the allocation of transaction price to performance obligations in revenue transactions; inventory 
and product warranty reserves; useful lives of our tangible and intangible assets; and the recognition and measurement of 
income tax assets and liabilities. The Company bases its estimates on historical experience and on various other assumptions 
that the Company believes to be reasonable under the circumstances. Actual results could differ from those estimates. 

Cash and Cash Equivalents 
Cash consists primarily of deposits with banks. In addition, the Company considers highly liquid short-term investments with 
original maturities of less than three months to be cash equivalents. These highly liquid short-term investments are readily 
convertible to known amounts of cash and are so near their maturity that they present insignificant risk of a change in value 
because of changes in interest rates. 

Accounts Receivable and Allowance for Doubtful Accounts 
Accounts receivable consist primarily of amounts due to us from our customers in the course of normal business activities. 
Collateral on trade accounts receivable is generally not required. The Company maintains an allowance for doubtful accounts 
for estimated uncollectible accounts receivable. The allowance is based on historical experience and our assessment of 

46 

 
 
 
 
 
 
 
 
 
delinquent accounts. Accounts are written off against the allowance account when they are determined to be no longer 
collectible. 

Inventories 
Inventories are stated at the lower of a moving-average cost (which approximates cost on a first-in, first-out basis) and net 
realizable value. Manufactured inventory cost includes materials, labor, and manufacturing overhead. Purchased inventory cost 
also includes internal purchasing overhead costs. 

Provisions are made to reduce excess and obsolete inventories to their estimated net realizable values. Inventory provisions are 
based on forecasted demand, experience with specific customers, the age and nature of the inventory, and the ability to 
redistribute inventory to other programs or to rework other consumable inventory. 

Property, Plant and Equipment 
Property, plant and equipment is stated at cost. Depreciation is computed primarily using the straight-line method over the 
estimated useful lives of the various classes of property, plant and equipment, which are 30 years for buildings and range from 3 
to 10 years for all other asset categories. Leasehold improvements are amortized using the straight-line method over the shorter 
of the lease term or 10 years. 

Income Taxes 
The Company accounts for income taxes under the liability method in accordance with ASC 740, Income Taxes. Accordingly, 
deferred income taxes are provided for the future tax consequences attributable to differences between the carrying amounts of 
assets and liabilities for financial reporting and income tax purposes. Deferred tax assets and liabilities are measured using tax 
rates in effect for the year in which those temporary differences are expected to be recovered or settled. A valuation allowance 
is established when necessary to reduce deferred tax assets to the amount that is more likely than not to be realized. The 
Company recognizes the benefit of tax positions when it is more likely than not to be sustained on its technical merits. The 
Company recognizes interest and penalties related to income tax matters as part of income tax expense. The Company has 
elected consolidated tax filings in certain of its jurisdictions which may allow the group to offset one member’s income with 
losses of other members in the current period and on a carryover basis. The income tax effects of non-inventory intra-entity 
asset transfers are recognized in the period in which the transfer occurs. The Company classifies its balance sheet accounts by 
applying jurisdictional netting principles for locations where consolidated tax filing elections are in place. 

The Tax Cut and Jobs Act (“TCJA” or “the Act”) enacted on December 22, 2017 contains the Global Intangible Low-Taxed 
Income and Deduction for Foreign-Derived Intangible Income provisions (collectively referred to as “GILTI”), which relate to 
the taxation of certain foreign income and are effective for tax years beginning on or after January 1, 2018. The Company 
recognizes its GILTI inclusions as a charge to tax expense in the year included in its U.S. tax return. 

The effects of changes in tax rates and laws on deferred tax balances are recorded in the period of enactment as a component of 
income tax expense within continuing operations, even if they relate to items recorded within accumulated other comprehensive 
income (loss) (“AOCI”). The Company has elected to not reclassify the tax effects of these changes associated with the Act 
from AOCI to retained earnings. Such tax effects will be released into earnings when the underlying portfolio of assets or 
liabilities giving rise to the AOCI position are fully derecognized. 

Goodwill 
Goodwill is not amortized, rather it is tested annually for impairment, or more frequently if an event occurs or circumstances 
change that would more likely than not reduce the fair value of a reporting unit below its carrying value. Our annual 
impairment testing consists of comparing the estimated fair value of each reporting unit to it carrying value. If the carrying 
value of a reporting unit exceeds its estimated fair value, goodwill would be considered to be impaired and reduced to its 
implied fair value. We estimate the fair value of reporting units with valuation techniques including both the income and market 
approaches. The income approach requires management to estimate a number of factors for each reporting unit, including 
projected future operating results, economic projections, anticipated future cash flows and discount rates. The market approach 
estimates fair value using comparable marketplace fair value data from within a comparable industry group. 

47 

 
 
 
 
 
 
 
 
Fair value determinations require judgment and are sensitive to changes in underlying assumptions, estimates as well as market 
factors. Estimating the fair value of reporting units requires that we make a number of assumptions and estimates regarding our 
long-term growth and cash flow expectations as well as overall industry and economic conditions. These estimates and 
assumptions include, but are not limited to, projections of revenue and income growth rates, capital investments, competitive 
and customer trends, appropriate peer group selection, market-based discount rates and other market factors. 

We performed our annual goodwill impairment testing in the fourth quarter of 2018 using a quantitative approach which did not 
result in any impairments. See Note 6, Goodwill and Other Intangibles, net for additional information. We believe our fair 
value estimates are reasonable. If actual financial results differ materially from current estimates or there are significant 
negative changes in market factors beyond our control, there could be an impairment of goodwill in the future. 

Other Intangible Assets 
Other intangible assets consist primarily of current technology, customer relationships, trade names, unpatented technology, and 
patents and patent rights. These assets are recorded at cost and amortized on a straight-line basis over the asset’s useful life 
which range from 3 years to 15 years. 

Impairment of Long-Lived Assets and Long-Lived Assets to be Disposed of 
The Company accounts for long-lived assets in accordance with the provisions of ASC 360, Property, Plant and Equipment 
which requires that long-lived assets and certain identifiable intangibles be reviewed for impairment whenever events or 
changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be 
held and used is measured by a comparison of the carrying amount of an asset to the sum of the undiscounted cash flows 
expected to result from the use and the eventual disposition of the asset. If such assets are impaired, the impairment to be 
recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to 
be disposed of are reported at the lower of the carrying amount or fair value less costs to sell. 

Investments in Equity Securities 
The Company’s investments in equity securities are accounted for at cost, adjusted for impairment losses or changes resulting 
from observable price changes in orderly transactions for the identical or similar investment of the same issuer. These 
investments are primarily in venture capital backed technology companies, where the Company's ownership interest is less than 
20% of each investee and the Company does not have the ability to exercise significant influence. The Company held 
investments in equity securities in the amount of $25 million as of December 31, 2018 and 2017, respectively. These 
investments are included in Other long-term assets on the Consolidated Balance Sheets. During the fiscal year ended 
December 31, 2018, the Company recognized a pre-tax gain upon the sale of investments in equity securities totaling $10 
million. The Company recognized impairment losses of $0 million, $1 million, and $7 million during the fiscal years ended 
December 31, 2018, 2017, and 2016, respectively. These gains and losses were included within Other, net in the Consolidated 
Statements of Operations. 

Revenue Recognition 
Revenue includes sales of hardware, supplies and services (including repair services and product maintenance service contracts, 
which typically occur over time, and professional services such as installation, integration and provisioning, which typically 
occur in the early stages of a project). The average life of repair and maintenance service contracts is approximately three years. 
Professional service arrangements range in duration from a day to several weeks or months. We recognize revenues when we 
transfer control of promised goods or services to our customers in an amount that reflects the consideration to which we expect 
to receive in exchange for those goods or services. 

The Company elects to exclude from the transaction price sales and other taxes assessed by a governmental authority and 
collected by the Company from a customer. The Company also considers shipping and handling activities as part of the 
fulfillment costs, not as a separate performance obligation. See Note 3, Revenues for additional information. 

Research and Development Costs 
Research and development (“R&D”) costs are expensed as incurred, and include: 

•   Salaries, benefits, and other R&D personnel related costs; 

48 

 
 
 
 
 
 
 
•   Consulting and other outside services used in the R&D process; 
•   Engineering supplies; 
•   Engineering related information systems costs; and 
•   Allocation of building and related costs. 

Advertising 
Advertising is expensed as incurred. Advertising costs totaled $18 million each for the years ended 2018, 2017 and 2016, 
respectively. 

Warranty 
In general, the Company provides warranty coverage of one year on mobile computers, printers and batteries. Advanced data 
capture products are warrantied from one to five years, depending on the product. Thermal printheads are warrantied for six 
months and battery-based products, such as location tags, are covered by a 90-day warranty. A provision for warranty expense 
is adjusted quarterly based on historical and expected warranty experience. 

Contingencies 
The Company establishes a liability for loss contingencies when the loss is both probable and estimable. In addition, for some 
matters for which a loss is probable or reasonably possible, an estimate of the amount of loss or range of loss is not possible, 
and we may be unable to estimate the possible loss or range of losses that could potentially result from the application of non-
monetary remedies. 

Fair Value of Financial Instruments 
Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between 
market participants at the measurement date. Our financial assets and liabilities that require recognition and fair value 
measurement under the accounting guidance generally include our employee deferred compensation plan investments, foreign 
currency derivatives, and interest rate swaps. In accordance with ASC 815, Derivatives and Hedging, we recognize derivative 
instruments and hedging activities as either assets or liabilities on the Consolidated Balance Sheets and measure them at fair 
value. Gains and losses resulting from changes in fair value are accounted for depending on the use of the derivative and 
whether it is designated and qualifies for hedge accounting. See Note 10, Derivative Instruments for additional information on 
the Company’s derivatives and hedging activities. 

The Company utilizes foreign currency forwards to hedge certain foreign currency exposures and interest rate swaps to hedge a 
portion of the variability in future cash flows on debt. We use broker quotations or market transactions, in either the listed or 
over-the-counter markets to value our foreign currency exchange contracts and relevant observable market inputs at quoted 
intervals, such as forward yield curves and the Company’s own credit risk to value our interest rate swaps. 

The Company’s securities held for its deferred compensation plans are measured at fair value using quoted prices in active 
markets for identical assets. If active markets for identical assets are not available to determine fair value, then we use quoted 
prices for similar assets or inputs that are observable either directly or indirectly. 

The carrying amounts of cash and cash equivalents, receivables and accounts payable approximate fair value due to the short-
term nature of these financial instruments. See Note 9, Fair Value Measurements for financial assets and liabilities carried at 
fair value. 

Share-Based Compensation 
The Company has share-based compensation plans and an employee stock purchase plan under which shares of Class A 
Common Stock are available for future grants and sales. The Company recognizes compensation costs over the vesting period 
of up to 4 years, net of estimated forfeitures. Compensation costs associated with awards with graded vesting terms are 
recognized on a straight-line basis. See Note 13, Share-Based Compensation for additional information. 

Foreign Currency Translation 
The balance sheet accounts of the Company’s subsidiaries that have not designated the U.S. dollar as its functional currency, 
are translated into U.S. dollars using the year-end exchange rate, and statement of earnings items are translated using the 

49 

 
 
 
 
 
 
 
 
average exchange rate for the year. The resulting translation gains or losses are recorded in Stockholders’ equity as a cumulative 
translation adjustment, which is a component of AOCI within the Consolidated Balance Sheets. 

Acquisitions 
We account for acquired businesses using the acquisition method of accounting. This method requires that the purchase price be 
allocated to the identifiable assets acquired and liabilities assumed at their estimated fair values. The excess of the purchase 
price over the identifiable assets acquired and liabilities assumed is recorded as goodwill. 

The estimates used to determine the fair value of long-lived assets, such as intangible assets, can be complex and require 
judgment. We use information available to us to make fair value determinations and engage independent valuation specialists, 
when necessary, to assist in the fair value determination of significant acquired long-lived assets. While we use our best 
estimates and assumptions as a part of the purchase price allocation process, our estimates are inherently uncertain and subject 
to refinement during the measurement period. Critical estimates in valuing certain intangible assets include, but are not limited 
to, future expected cash flows from revenues and operating activities, customer attrition rates, and discount rates. 
Management’s estimates of fair value are based upon assumptions believed to be reasonable, but due to the inherent uncertainty 
during the measurement period, we may record adjustments to the fair value of assets acquired and liabilities assumed, with the 
corresponding adjustment to goodwill. 

Recently Adopted Accounting Pronouncements 
On January 1, 2018, we adopted Accounting Standards Codification 606, Revenue from Contracts with Customers (“ASC 606”) 
applying the modified retrospective method to those contracts which were not completed as of January 1, 2018. Results for 
reporting periods beginning after January 1, 2018 are presented under ASC 606, while prior period amounts are not adjusted 
and continue to be reported in accordance with our historic accounting under ASC 605, Revenue Recognition (“ASC 605”). 
Under ASC 606, revenue is recognized upon the transfer of control of goods or services under a five-step model, whereas under 
ASC 605 revenue was recognized under a risk and reward-based model. The adoption of ASC 606 did not have a material effect 
on the Company’s consolidated financial statements or results of operations. 

The cumulative effect of the changes made to our consolidated January 1, 2018 balance sheet related to the adoption of ASC 
606 were as follows (in millions): 

Assets: 

Inventories, net (1) 
Prepaid expenses and other current assets (2) 
Long-term deferred income taxes (3) 
Other long-term assets (4) 

Liabilities: 

Deferred revenue (5) 
Long-term deferred revenue (6) 

Stockholders’ Equity: 
Retained earnings 

As Reported 
December 31, 
2017 

  Adjustment 

As Adjusted 
January 1, 
2018 

$ 

458    $ 
24   
119   
65   

186   
148   

(3)   $ 
7   
(5)   
12   

(2)   
(6)   

455 
31 
114 
77 

184 
142 

1,248   

19   

1,267 

(1)  Reflects an adjustment of $(3) million related to changes in revenue recognition patterns. 
(2)  Reflects an adjustment of $7 million related to the recognition of contract assets. 
(3)  Reflects the income tax effect of $(5) million related to the adjustments made for the adoption of ASC 606. 
(4)  Reflects an adjustment of $12 million related to the capitalization of costs to obtain contracts (primarily comprised of 

sales commissions associated with longer term support service contracts). 

50 

 
 
 
 
 
 
   
   
 
 
   
   
 
   
   
 
 
   
   
 
   
  
 
(5)  Reflects an adjustment of $(3) million related to reallocation of revenue between performance obligations and $1 

million related to changes in the timing of revenue recognition. 

(6)  Reflects an adjustment of $(6) million related to reallocation of revenue between performance obligations. 

Under the modified retrospective method of adoption, we are required to disclose the impact to the Consolidated Financial 
Statements had we continued to follow our accounting policies under the previous revenue recognition guidance. Had the 
Company applied the previous revenue recognition guidance, revenue would have been $4 million lower for the year ended 
December 31, 2018. See Note 3, Revenues for further information. 

In January 2016, the FASB issued ASU 2016-01, Financial Instruments - Overall (Subtopic 825-10): Recognition and 
Measurement of Financial Assets and Financial Liabilities. ASU 2016-01 amends various aspects of the recognition, 
measurement, presentation, and disclosure for financial instruments. The Company adopted this ASU as of January 1, 2018, in 
conjunction therewith, the Company elected to measure equity investments without readily determinable fair values at cost, 
adjusted only for impairment losses or for observable price changes in orderly transactions for the identical or similar 
investment of the same issuer. Prior to ASU 2016-01, such equity investments of the Company were measured at cost, adjusted 
only for impairment losses. The adoption of this ASU did not have a material impact to the Company's consolidated financial 
statements or related disclosures. 

Recently Issued Accounting Pronouncements Not Yet Adopted 
In June 2016, the FASB issued ASU 2016-13, Financial Instruments-Credit Losses (Topic 326) -Measurement of Credit Losses 
on Financial Instruments. The new standard requires the measurement and recognition of expected credit losses for financial 
assets held at amortized cost. It replaces the existing incurred loss impairment model with an expected loss methodology, which 
will result in more timely recognition of credit losses. There are two transition methods available under the new standard 
dependent upon the type of financial instrument, either cumulative effect or prospective. The standard will be effective for the 
Company in the first quarter of 2020. Earlier adoption is permitted only for annual periods after December 15, 2018. 
Management has assessed the impact of the new standard and determined, based on current operations, that there will not be a 
material impact to the Company’s consolidated financial statements and disclosures upon adoption in the first quarter of 2020. 

In February 2016, the FASB issued ASU 2016-02, Leases (Subtopic 842). Also, in July 2018, the FASB issued ASU 2018-11, 
Leases (Subtopic 842): Targeted Improvements. Together, these ASUs increase the transparency and comparability of 
organizations by recognizing Right-of-use (“ROU”) assets and Lease liabilities on the Consolidated Balance Sheets and 
disclosing key quantitative and qualitative information about leasing arrangements. The principal difference from previous 
guidance is that the ROU assets and Lease liabilities arising from operating leases were not previously recognized in the 
Consolidated Balance Sheets. The recognition, measurement and cash flows arising from a lease by a lessee have not 
significantly changed. The ASUs will be effective for the Company in the first quarter of 2019. In transition, lessees and lessors 
are required to recognize and measure leases at either the beginning of the earliest period presented or the beginning of the 
period adopted, using a modified retrospective approach. Management expects to elect to not adjust the comparative reporting 
periods, and apply the ASUs beginning in the period of adoption. In transition, there are also a number of optional practical 
expedients that entities may elect to apply. Management expects to elect certain practical expedients that it will apply upon 
transition, which principally include the election to not reassess existing or expired contracts to determine if such contracts 
contain a lease or if the lease classification would differ, as well as the election to not separate lease and non-lease components 
for arrangements where the Company is a lessee. Management is finalizing its assessment of the impact of these elections and 
adoption of this standard on its consolidated financial statements. Management has identified and collected data on its 
significant leases and selected a system to support future accounting and disclosure requirements and expects to recognize ROU 
assets related to operating leases of approximately $100 million and Lease liabilities of approximately $120 million on its 
Consolidated Balance Sheet upon adoption in the first quarter of 2019. The lease liabilities to be recognized will be measured 
based upon the present value of minimum future payments and the ROU assets to be recognized will be equal to lease 
liabilities, adjusted for prepaid and accrued rent balances which are recorded in the Consolidated Balance Sheets as of 
December 31, 2018. 

In August 2018, the FASB issued ASU 2018-15, Intangibles - Goodwill and Other - Internal-Use Software (Subtopic 350-40): 
Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement That Is a Service Contract. This 

51 

 
 
 
 
 
ASU clarifies existing guidance related to implementation costs incurred in cloud computing arrangements, including the 
recognition, subsequent measurement, and financial statement presentation of such costs. The standard will be effective for the 
Company in the first quarter of 2020, with earlier adoption permitted. Management is still assessing the impact of adoption on 
its consolidated financial statements. 

Note 3 Revenues 

As prescribed in ASC 606, the Company recognizes revenue to depict the transfer of goods or services to a customer at an 
amount that reflects the consideration which the entity expects to receive in exchange for those goods or services. 

Performance Obligations 
We enter into contract arrangements that may include various combinations of tangible products and services, which generally 
are capable of being distinct and accounted for as separate performance obligations. For these types of contract arrangements, 
we evaluate whether two or more contracts should be combined and accounted for as one single contract and whether the 
combined or single contract has more than one performance obligation. This evaluation requires judgment and the decision to 
combine a group of contracts or separate the combined or single contract into multiple performance obligations could change 
the amount of revenue recorded in the reporting period. We use the accounting guidance on “capable of being distinct” and 
“distinct within the context of the contract” to assist with the evaluation. 

For contract arrangements that include multiple performance obligations, we allocate the total transaction price to each 
performance obligation in an amount based on the estimated relative standalone selling prices for the products and/or services 
underlying each performance obligation. When the standalone selling prices are not directly observable, we estimate the 
standalone selling prices primarily based on the expected cost-plus margin approach. For arrangements comprised strictly of the 
sale of product and performance of maintenance type services where the standalone selling price of the maintenance service is 
not discernible, we estimate the standalone selling price of the maintenance contract using the residual approach. When the 
residual approach cannot be applied, regional pricing, marketing strategies and business practices are evaluated and analyzed to 
derive the estimated standalone selling price using a cost-plus margin methodology. 

The Company recognizes revenue when transfer of control has occurred for the goods or services sold. Control is deemed to 
have been transferred when the customer has the ability to direct the use of and has obtained substantially all of the remaining 
benefits from the goods and services sold. The Company uses judgment in the evaluation of the following criteria: 1) the 
customer simultaneously receives and consumes the benefits provided by the transfer of goods or service; 2) the performance 
creates or enhances an asset that is under control of the customer; 3) the performance does not create an asset with an 
alternative use to the Company; and 4) the Company has an enforceable right to payment, in order to determine whether control 
transfers at a point in time or over time. For each performance obligation satisfied over time, the Company measures its 
progress toward completion to determine the timing of revenue recognition. Judgment is also used in the evaluation of the 
following transfer of control criteria: 1) the Company has a present right to payment for the asset; 2) the legal title to the asset 
has transferred to the customer; 3) the customer has physical possession of the asset; 4) the customer has the significant risks 
and rewards of ownership of the asset; and 5) the customer has accepted the asset, in order to determine when revenue should 
be recognized in a point in time revenue recognition pattern. Assuming all other criteria for revenue recognition have been met, 
for products and services sold on a standalone basis, revenue is generally recognized upon shipment and by using an output 
method or time-based method respectively. In cases where a bundle of products and services are delivered to the customer, 
judgment is required to select the method of progress which best reflects the transfer of control. 

The Company’s remaining obligations that are greater than one year in duration relate primarily to repair and support services. 
The aggregated transaction price allocated to remaining performance obligations related to these types of service arrangements 
was $489 million as of December 31, 2018. We expect to recognize these remaining performance obligations over a period of 
approximately two years. 

For some of our transactions, products are sold with a right of return, and we may also provide other rebates, price protection, 
or incentives, which are accounted for as variable consideration. The Company estimates the amount of variable consideration 
by using the expected value or the most likely amount method and reduces the revenue by those estimated amounts, only to the 

52 

 
 
 
 
 
 
 
 
extent it is probable that a significant reversal in the cumulative revenue recognized will not occur. These estimates are 
reviewed and updated, as necessary, at the end of each reporting period. 

Revenue recognized in the reporting period from performance obligations satisfied in previous periods was not material for the 
year ended December 31, 2018. 

Disaggregation of Revenue 
The following table presents our revenues disaggregated by product category for each of our segments, AIT and EVM, for the 
year ended December 31, 2018 (in millions): 

Segment 

AIT 
EVM 

Total 

Year Ended December 31, 2018 
Product Category 
Services and 
Software 

Tangible 
Products 

Total 

$ 

$ 

1,298    $ 
2,387   
3,685    $ 

125     $ 
408   
533     $ 

1,423 
2,795 
4,218 

In addition, refer to Note 18, Segment Information & Geographic Data for Net sales to customers by geographic region. 

We recognize revenue arising from performance obligations outlined in contracts with our customers that are satisfied at a point 
in time and over time. Substantially all of our revenue for tangible products is recognized at a point in time, whereby revenue 
for services and software is predominantly recognized over time. 

Contract Balances 
Progress on satisfying performance obligations under contracts with customers and the related billings and cash collections are 
recorded on the Consolidated Balance Sheets in Accounts receivable, net and Prepaid expenses and other current assets. The 
opening and closing contract assets balances were $7 million and $5 million, as of January 1, 2018 and December 31, 2018, 
respectively, and were recorded within Prepaid expenses and other current assets on the Consolidated Balance Sheets. These 
contract assets result from timing differences between the billing schedule and the products and services delivery schedules, as 
well as, the impact from the allocation of the transaction price among performance obligations for contracts that include 
multiple performance obligations. Our policy is to test these contract asset balances for impairment in accordance with ASC 
310, Receivables. No impairment losses have been recorded for the year ended December 31, 2018. 

Deferred revenue on the Consolidated Balance Sheets, consist of payments and billings in advance of our performance. The 
combined short-term and long-term deferred revenue balances were $382 million and $334 million as of December 31, 2018 
and December 31, 2017, respectively. During the year ended December 31, 2018, the Company recognized $181 million in 
revenue which was previously included in the beginning balance of deferred revenue. 

Our payment terms vary by the type and location of our customer and the products or services offered. The time between 
invoicing and when payment is due is not significant. In instances where the timing of revenue recognition differs from the 
timing of invoicing, we have determined that our contracts do not include a significant financing component. 

Costs to obtain a contract 
Our incremental direct costs of obtaining a contract, which consist of sales commissions and incremental fringe benefits, are 
deferred and amortized over the weighted-average contract term, consistent with the guidance in ASC 340 Other Assets and 
Deferred Costs. The incremental costs to obtain a contract, which were previously expensed as incurred under ASC 605, and 
the determination of the amortization period are derived at a portfolio level and the amortization is recognized on a straight-line 
basis. The adoption of ASC 606 required the capitalization of these costs which resulted in an adjustment to increase retained 
earnings. The Company recorded a $12 million increase to Other long-term assets on the Consolidated Balance Sheet as of 
January 1, 2018. The Company recognized amortization expense related to commissions during the year ended December 31, 

53 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
2018 of $10 million. The ending balance of the deferred commissions was $15 million as of December 31, 2018. The Company 
elected a practical expedient permitted by ASC 606, whereby the incremental costs of obtaining a contract are expensed as 
incurred if the amortization period of the assets would otherwise be one year or less. 

Note 4 Inventories 

The components of Inventories, net are as follows (in millions): 

Raw material 
Work in process 
Finished goods 

Total 

 Note 5 Business Acquisition and Divestiture 

December 31, 
 2018 

December 31, 
 2017 

$ 

$ 

125    $ 
3   
392   
520    $ 

116 
1 
341 
458 

Acquisition 
On August 14, 2018, the Company acquired all outstanding equity interests of Xplore Technologies Corporation (“Xplore”).  
The Xplore business designs, integrates, markets and sells rugged tablets that are primarily used by industrial, government, and 
field service organizations. The acquisition of Xplore is intended to expand the Company’s portfolio of mobile computing 
devices to serve a wider range of customers. 

The Xplore acquisition was accounted for under the acquisition method of accounting for business combinations. In connection 
with this acquisition, the Company paid $87 million in cash during the third quarter of 2018, which included, $72 million for 
the net assets acquired, a $9 million payment of Xplore debt as well as $6 million of other Xplore transaction-related 
obligations. Additionally, we incurred $8 million of cash acquisition-related costs during 2018 (primarily third-party transaction 
and advisory fees), which are reflected as Acquisition and integration costs on the Consolidated Statements of Operations. 

The Company utilized estimated fair values as of August 14, 2018 to allocate the total consideration paid to the net tangible and 
intangible assets acquired and liabilities assumed. The fair value of these net assets acquired was based on a number of 
estimates and assumptions as well as customary valuation procedures and techniques, including relief from royalty and excess 
earnings methodologies. During the fourth quarter of 2018, the Company recorded measurement period adjustments relating to 
facts and circumstances existing as of the acquisition date. The primary measurement period adjustments were $1 million 
increase in other liabilities assumed, $1 million decrease in inventory and $2 million increase in goodwill. While we believe 
these estimates provide a reasonable basis to record the net assets acquired, the purchase price allocation is considered 
preliminary and subject to adjustment during the measurement period, which is up to one year from the acquisition date of 
August 14, 2018. The primary fair value estimates considered preliminary are identifiable intangible assets and income tax-
related items. 

The preliminary opening balance sheet of Xplore was included in the Company’s Consolidated Balance Sheet and operating 
results beginning August 14, 2018. The Company has not included unaudited proforma results, as if Xplore had been acquired 
as of January 1, 2018, as it would not yield materially different results. 

The preliminary purchase price allocation, reflecting interim measurement period adjustments, to assets acquired and liabilities 
assumed was as follows (in millions): 

54 

 
 
 
 
 
 
 
Accounts receivable 
Inventory 
Identifiable intangible assets 
Other assets acquired 
Debt 
Accounts payable 
Deferred revenues 
Other liabilities assumed 

Net Assets Acquired 
Goodwill on acquisition 

Total consideration 

$ 

$ 

$ 

10 
22 
32 
4 
(9) 
(8) 
(7) 
(7) 
37 
35 
72 

The $35 million of goodwill will be non-deductible for tax purposes. The goodwill principally relates to the planned expansion 
of the Xplore product offerings into current and new markets. This goodwill has been allocated to the EVM segment. 

The preliminary purchase price allocation to identifiable intangible assets acquired was: 

Customer relationships 
Current technology 
Trade names 

Total identifiable intangible assets 

Fair Value 
(in millions) 

Life 
(in years) 

$ 

$ 

16   
15   
1   
32     

9 
7 
3 

Divestiture 
On September 13, 2016, the Company entered into an Asset Purchase Agreement with Extreme Networks, Inc. to dispose of the 
Company’s wireless LAN (“WLAN”) business. On October 28, 2016, the Company completed the disposition of WLAN and 
recorded net proceeds of $39 million. In 2017, the Company and Extreme Networks, Inc. finalized the net working capital 
amounts for the Divestiture Group. The finalized amount did not differ materially from the original estimate. 

The Company incurred a non-cash pre-tax charge related to the disposal group during the third quarter of 2016. This charge, 
which totaled $62 million, consisted of impairments of goodwill for $32 million and other intangibles for $30 million and is 
shown separately on the Consolidated Statements of Operations for the year ended December 31, 2016. 

WLAN operating results are reported in the EVM segment through the closing date of the WLAN divestiture of October 28, 
2016. Within the fiscal year ended December 31, 2016 Consolidated Statement of Operations, the Company generated revenue 
and gross profit from these assets of $106 million and $47 million, respectively. 

Note 6 Goodwill and Other Intangibles, net 

Goodwill 
Changes in the net carrying value amount of goodwill were as follows (in millions): 

Goodwill as of December 31, 2016 
Foreign exchange impact 
Goodwill as of December 31, 2017 
Xplore acquisition(1) 
Foreign exchange impact 
Goodwill as of December 31, 2018 

55 

Total 

2,458 
7 
2,465 
35 
(5) 
2,495 

$ 

$ 

 
 
 
 
 
 
 
 
 
(1) See Note 5, Business Acquisition and Divestiture for detail on the Xplore acquisition. 

As of December 31, 2018, goodwill totaled $2.3 billion for the EVM reportable segment and $154 million for the AIT 
reportable segment. 

The Company’s goodwill balance consists of five reporting units with an aggregate carrying value of $2.5 billion. The majority 
of the goodwill relates to the 2014 Enterprise acquisition. The Company completed its annual goodwill impairment testing 
during the fourth quarter of 2018 utilizing a quantitative approach. The estimated fair value of each reporting unit exceeded its 
carrying value by at least 40%. There is risk of future impairment to the extent that individual reporting unit performance does 
not meet projections. Additionally, if our current assumptions and estimates, including projected revenues and income growth 
rates, terminal growth rates, competitive and consumer trends, market-based discount rates, and other market factors, are not 
met, or if other valuation factors outside of our control change unfavorably, the estimated fair value of our reporting units could 
be adversely affected, leading to a potential impairment in the future. 

No events occurred during the years ended December 31, 2018 and 2017 that indicated it was more likely than not that our 
goodwill was impaired. During the year ended December 31, 2016, goodwill impairment of $32 million was recorded related to 
the WLAN business divestiture and reflected within the EVM segment. 

Other Intangibles, net 
The balances in Other Intangibles, net consisted of the following (in millions): 

As of December 31, 2018 

As of December 31, 2017 

Gross 
Carrying 
Amount 

Accumulated 
Amortization   

Net 

Gross 
Carrying 
Amount 

Accumulated 
Amortization   

Net 

Amortized intangible assets 
Current technology 
Trade Names 
Unpatented technology 
Patent and patent rights 
Customer relationships 

Total 

$ 

$ 

40    $ 
41   
241   
233   
493   
1,048    $ 

(26)   $ 
(41)  
(221)  
(223)  
(305)  
(816)   $ 

14   
—   
20   
10   
188   
232   

$ 

$ 

24    $ 
41   
242   
235   
481   
1,023    $ 

(23)   $ 
(41)  
(205)  
(215)  
(240)  
(724)   $ 

1 
— 
37 
20 
241 
299 

Amortization expense was $97 million, $184 million, and $229 million for fiscal years ended 2018, 2017 and 2016, 
respectively. Aside from amortization expense, the change in other intangible assets in 2018 relates to the addition of Xplore 
acquisition as well as foreign currency translation. 

Estimated future intangible asset amortization expense is as follows (in millions): 

Year Ended December 31, 
2019 
2020 
2021 
2022 
2023 
Thereafter 
Total 

Note 7 Property, Plant and Equipment 

Property, plant and equipment, net is comprised of the following (in millions): 

56 

Amount 

87 
42 
41 
35 
6 
21 
232 

$ 

$ 

 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
   
   
 
 
 
 
Buildings 
Land 
Machinery and equipment 
Furniture and office equipment 
Software and computer equipment 
Leasehold improvements 
Projects in progress 

Less accumulated depreciation 

Property, plant and equipment, net 

December 31, 

2018 

2017 

57   
7   
204   
18   
161   
75   
24   
546   
(297)  
249   

$ 

$ 

54  
8 
233 
19 
235 
69 
23 
641 
(377) 
264  

$ 

$ 

Depreciation expense was $78 million, $79 million and $75 million for the years ended December 31, 2018, 2017 and 2016, 
respectively. The reduction in gross cost and accumulated depreciation balances is due to a significant level of substantially 
depreciated asset retirements in the current year. 

Note 8 Costs Associated with Exit and Restructuring Activities 

In the first quarter of 2017, the Company’s executive leadership approved an initiative to continue the Company’s efforts to 
increase operational efficiency (the “Productivity Plan”). The Company expects the Productivity Plan to build upon the exit and 
restructuring initiatives specific to the October 2014 acquisition of the Enterprise business from Motorola Solutions, Inc. (the 
“Acquisition Plan”). The Company substantially completed all initiatives under the Acquisition Plan as of December 31, 
2017. Actions under the Productivity Plan include organizational design changes, process improvements and automation. Exit 
and restructuring costs are not included in the operating results of our segments as they do not impact the specific segment 
measures as reviewed by our Chief Operating Decision Maker and therefore are reported as a component of Corporate, 
eliminations. See Note 18, Segment Information & Geographic Data. 

Total exit and restructuring charges of $23 million life-to-date specific to the Productivity Plan have been recorded through 
December 31, 2018. Exit and restructuring charges related to the Productivity Plan were $11 million and $12 million for the 
years ended December 31, 2018 and 2017, respectively. The Company has substantially completed the activities associated with 
this plan. 

Total exit and restructuring charges of $69 million life-to-date specific to the Acquisition Plan have been recorded through 
December 31, 2018. Exit and restructuring charges were $0 million, $4 million and $19 million for the years ended 
December 31, 2018, 2017 and 2016, respectively. There are no remaining charges associated with this plan. 

Total life-to-date costs associated with the Productivity Plan and Acquisition Plan of $92 million consist of $80 million related 
to severance, stay bonuses, and other employee-related expenses and $12 million related to obligations for future lease 
payments. 

A rollforward of the exit and restructuring accruals is as follows (in millions): 

Balance at beginning of year 

Charged to earnings 
Cash paid 
WLAN Divestiture 
Balance at the end of year 

Year Ended December 31, 

2018 

2017 

2016 

$ 

$ 

8    $ 
11    
(14 )  
—    
5    $ 

10    $ 
16   
(18)  
—   
8    $ 

15 
19 
(22) 
(2) 
10 

57 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The $5 million accrual as of December 31, 2018 is reflected within the Consolidated Balance Sheet as $4 million within 
Accrued liabilities and $1 million within Other long-term liabilities. The long-term portion of the accrual relates to non-
cancellable lease payments associated with exited facilities whose latest term expires May 2021. 

Note 9 Fair Value Measurements 

Financial assets and liabilities are measured using inputs from three levels of the fair value hierarchy in accordance with ASC 
Topic 820, Fair Value Measurements. Fair value is defined as the price that would be received to sell an asset or paid to transfer 
a liability in an orderly transaction between market participants at the measurement date. It establishes a fair value hierarchy 
that prioritizes observable and unobservable inputs used to measure fair value into the following three broad levels: 

Level 1: Quoted prices in active markets that are accessible at the measurement date for identical assets or liabilities. The fair                         
value hierarchy gives the highest priority to Level 1 inputs (e.g. U.S. Treasuries & money market funds). 

Level 2: Observable prices that are based on inputs not quoted on active markets but corroborated by market data. 

Level 3: Unobservable inputs are used when little or no market data is available. The fair value hierarchy gives the lowest 
priority to Level 3 inputs. 

In determining fair value, the Company utilizes valuation techniques that maximize the use of observable inputs and minimize 
the use of unobservable inputs to the extent possible. In addition, the Company considers counterparty credit risk in the 
assessment of fair value. 

The Company’s financial assets and liabilities carried at fair value as of December 31, 2018, are classified below (in millions): 

Level 1 

Level 2 

Level 3 

Total 

Assets: 

Foreign exchange contracts(1) 
Forward interest rate swap contracts(2) 
Money market investments related to the deferred 
compensation plan 

Total Assets at fair value 

Liabilities: 

Liabilities related to the deferred compensation plan 

Total Liabilities at fair value 

$ 

$ 

$ 

1    $ 
—   

17
18    $ 

17   
17    $ 

15    $ 
5   

—
20    $ 

—   
—    $ 

—    $ 
—   

—
—    $ 

—   
—    $ 

16 
5 

17
38 

17 
17 

The Company’s financial assets and liabilities carried at fair value as of December 31, 2017, are classified below (in millions): 

Level 1 

Level 2 

Level 3 

Total 

Assets: 

Money market investments related to the deferred 
compensation plan 

Total Assets at fair value 

Liabilities: 

Forward interest rate swap contracts(2) 
Foreign exchange contracts(1) 
Liabilities related to the deferred compensation plan 

Total Liabilities at fair value 

$ 
$ 

$ 

$ 

15
  $ 
15    $ 

—    $ 
2   
15   
17    $ 

—
  $ 
—    $ 

18    $ 
9   
—   
27    $ 

—
  $ 
—    $ 

—    $ 
—   
—   
—    $ 

15
15 

18 
11 
15 
44 

(1)  The fair value of the foreign exchange contracts is calculated as follows: 

a.  Fair value of a put option contract associated with forecasted sales hedges is calculated using bid and ask rates for 

similar contracts. 

b.  Fair value of regular forward contracts associated with forecasted sales hedges is calculated using the year-end 

exchange rate adjusted for current forward points. 

58 

 
 
 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
   
   
   
 
 
 
 
 
   
   
   
 
 
 
 
 
   
   
   
 
c.  Fair value of hedges against net assets is calculated at the year-end exchange rate adjusted for current forward points 
unless the hedge has been traded but not settled at year end (Level 2). If this is the case, the fair value is calculated at 
the rate at which the hedge is being settled (Level 1).  

(2)  The fair value of forward interest rate swaps is based upon a valuation model that uses relevant observable market inputs at 

the quoted intervals, such as forward yield curves, and is adjusted for the Company’s credit risk and the interest rate swap 
terms. See gross balance reporting in Note 10, Derivative Instruments. 

Note 10 Derivative Instruments 

In the normal course of business, the Company is exposed to global market risks, including the effects of changes in foreign 
currency exchange rates and interest rates. The Company uses derivative instruments to manage its exposure to such risks and 
may elect to designate certain derivatives as hedging instruments under ASC 815, Derivatives and Hedging. The Company 
formally documents all relationships between designated hedging instruments and hedged items as well as its risk management 
objectives and strategies for undertaking hedge transactions. The Company does not hold or issue derivatives for trading or 
speculative purposes. 

In accordance with ASC 815, the Company recognizes derivative instruments as either assets or liabilities on the Consolidated 
Balance Sheets and measures them at fair value. The following table presents the fair value of its derivative instruments (in 
millions): 

Balance Sheets Classification 

  Fair Values as of December 31, 

Asset / (Liability) 

2018 

2017 

Derivative instruments designated as hedges: 

    Foreign exchange contracts 

    Foreign exchange contracts 
    Forward interest rate swaps 
    Forward interest rate swaps 
Total derivative instruments designated as hedges 

Derivative instruments not designated as hedges: 

    Foreign exchange contracts 

    Forward interest rate swaps 

    Forward interest rate swaps 
    Foreign exchange contracts 
    Forward interest rate swaps 
    Forward interest rate swaps 

Prepaid expenses and other current 
assets 
Accrued liabilities 
Accrued liabilities 
Other long-term liabilities 

Prepaid expenses and other current 
assets 
Prepaid expenses and other current 
assets 
Other long-term assets 
Accrued liabilities 
Accrued liabilities 
Other long-term liabilities 

Total derivative instruments not designated as hedges   

Total net derivative asset (liability) 

  $ 

  $ 

  $ 

  $ 

  $ 

15
—   
—   
—   
15   $ 

1

  $ 

2
3   
—   
—   
—   
6   
21    $ 

—

(9) 
(2) 
(8) 

(19) 

—

—
— 
(2) 
(1) 
(7) 

(10) 

(29) 

59 

 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
The following table presents the net gains (losses) from changes in fair values of derivatives that are not designated as hedges 
(in millions): 

Gain (Loss) Recognized in Income 

Year Ended December 31, 

Statements of Operations 
Classification 

2018 

2017 

2016 

Derivative instruments not designated as 
hedges: 

    Foreign exchange contracts 
    Forward interest rate swaps 

Foreign exchange loss 
Interest expense, net 

Total gain (loss) recognized in income 

  $ 

  $ 

1     $ 
8   
9     $ 

(24 )   $ 
2   
(22 )   $ 

5  
— 
5  

Activities related to derivative instruments are included within Net cash provided by operating activities within the Statements 
of Cash Flows. 

Credit and Market Risk Management 
Financial instruments, including derivatives, expose the Company to counterparty credit risk of nonperformance and to market 
risk related to currency exchange rate and interest rate fluctuations. The Company manages its exposure to counterparty credit 
risk by establishing minimum credit standards, diversifying its counterparties, and monitoring its concentrations of credit. The 
Company’s counterparties are commercial banks with expertise in derivative financial instruments. The Company evaluates the 
impact of market risk on the fair value and cash flows of its derivative and other financial instruments by considering 
reasonably possible changes in interest rates and currency exchange rates. The Company continually monitors the 
creditworthiness of the customers to which it grants credit terms in the normal course of business. The terms and conditions of 
the Company’s credit policies are designed to mitigate or eliminate concentrations of credit risk with any single customer. 

The Company’s master netting and other similar arrangements with the respective counterparties allow for net settlement under 
certain conditions, which are designed to reduce credit risk by permitting net settlement with the same counterparty. We elect to 
present the assets and liabilities of our derivative financial instruments on a net basis on the Consolidated Balance Sheets. If the 
derivative financial instruments had been presented gross on the Consolidated Balance Sheets, the asset and liability positions 
each would have been increased by $1 million and $11 million as of December 31, 2018 and 2017, respectively. 

Foreign Currency Exchange Risk Management 
The Company conducts business on a multinational basis in a wide variety of foreign currencies. Exposure to market risk for 
changes in foreign currency exchange rates arises from euro denominated external revenues, cross-border financing activities 
between subsidiaries, and foreign currency denominated monetary assets and liabilities. The Company generally seeks to 
preserve the economic value of non-functional currency denominated cash flows by reducing transaction exposures with natural 
offsets, and secondarily through foreign exchange forward and option contracts, as deemed appropriate. 

The Company manages the exchange rate risk of anticipated euro denominated sales by using forward contracts which typically 
mature within twelve months of execution. The Company designates these derivative contracts as cash flow hedges. Unrealized 
gains and losses on these contracts are deferred in AOCI on the Consolidated Balance Sheets until the contract is settled and the 
hedged sale is realized. The realized gain or loss is then recorded as an adjustment to Net sales on the Consolidated Statement 
of Operations.  Realized gains or (losses) reclassified to Net sales were $13 million, $(8) million, and $(7) million for the years 
ending December 31, 2018, 2017 and 2016, respectively. As of December 31, 2018 and 2017, the notional amounts of the 
Company’s foreign exchange cash flow hedges were €496 million and €389 million, respectively. The Company has reviewed 
its cash flow hedges for effectiveness and determined they are highly effective. 

The Company uses forward contracts, which are not designated as hedging instruments, to manage its exposures related to net 
assets denominated in foreign currencies. These forward contracts typically mature within one month after execution. Monetary 
gains and losses on these forward contracts are recorded in income each quarter and are generally offset by the transaction gains 

60 

 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
and losses related to their net asset positions. The notional values and the net fair value of these outstanding contracts are as 
follows (in millions): 

Notional balance of outstanding contracts: 

British Pound/U.S. Dollar 
Euro/U.S. Dollar 
British Pound/Euro 
Canadian Dollar/U.S. Dollar 
Czech Koruna/U.S. Dollar 
Brazilian Real/U.S. Dollar 
Australian Dollar/U.S. Dollar 
Swedish Krona/U.S. Dollar 
Japanese Yen/U.S. Dollar 
Singapore Dollar/U.S. Dollar 
Mexican Peso/U.S. Dollar 
Chinese Yuan/U.S. Dollar 
South African Rand/U.S. Dollar 

Net fair value of asset (liability) outstanding contracts 

December 31, 

2018 

2017 

£ 
€ 
£ 
C$ 
Kč 
R$ 
A$ 
kr 
¥ 
S$ 
Mex$ 
¥ 
$ 
$ 

1    £ 
45    € 
6    £ 
6    C$ 
—    Kč 
—    R$ 
47    A$ 
—    kr 
396    ¥ 
7    S$ 
225   Mex$ 
71   ¥ 
42    $ 
1    $ 

13 
108 
5 
12 
361 
34 
55 
13 
151 
4 
— 
— 
— 
(2) 

Beginning in the third quarter of 2018, the Company significantly reduced the use of non-designated forward contracts to 
manage Euro exposure with the commencement of Euro denominated borrowings on the Revolving Credit Facility. See Note 
11, Long-Term Debt. 

Interest Rate Risk Management 
The Company’s debt consists of borrowings under two term loans (“Term Loan A” and “Term Loan B”, also referred to 
collectively as the “Term Loans”), the Revolving Credit Facility and the Receivables Financing Facility which bear interest at 
variable rates plus an applicable margin. See Note 11, Long-Term Debt. As a result, the Company is exposed to market risk 
associated with the variable interest rate payments on the Term Loans, Revolving Credit Facility and Receivables Financing 
Facility. 

The Company manages its exposure to changes in interest rates by utilizing interest rate swaps to hedge this exposure and to 
achieve a desired proportion of fixed versus floating-rate debt, based on current and projected market conditions. The Company 
does not enter into derivative instruments for trading or speculative purposes. 

In December 2017, the Company entered into a forward long-term interest rate swap agreement with a notional amount of $800 
million to lock into a fixed LIBOR interest rate base for debt facilities subject to monthly interest payments, including Term 
Loan A, the Revolving Credit Facility and Receivables Financing Facility. Under the terms of the agreement, $800 million in 
variable-rate debt will be swapped for a fixed interest rate with net settlement terms due effective starting in December 2018 
and ending in December 2022. The changes in fair value of these swaps are not designated as hedges and are recognized 
immediately as Interest expense, net on the Consolidated Statement of Operations. 

The Company previously had a floating-to-fixed interest rate swap, which was designated as a cash flow hedge. This swap was 
terminated and hedge accounting treatment was discontinued in 2014. The terminated swap has approximately $2 million of 
pretax losses remaining in AOCI as of December 31, 2018, which will be reclassified into Interest expense, net on the 
Consolidated Statements of Operations through June 2021. There was $2 million expensed by the Company in the year ended 
December 31, 2018. 

During the fourth quarter of 2018, the Company terminated three interest rate swaps. The first swap was entered into with a 
syndicated group of commercial banks for the purpose of fixing the interest rate on the Company’s floating-rate debt. The 

61 

 
 
 
 
 
   
 
 
 
 
 
second swap largely offset the first swap, causing interest payments to again be exposed to rate fluctuations. Neither of these 
instruments were designated as accounting hedges, with changes in fair value recognized in Interest expense, net on the 
Consolidated Statements of Operations. The third interest rate swap converted the floating-rate debt to fixed-rate debt and was 
designated as a cash flow hedge. As part of the termination, the Company settled all three swaps resulting in $7 million cash 
payment to counterparties that was classified within Net cash provided by operating activities. Hedge accounting treatment was 
discontinued on the third swap, which has less than $1 million of pretax losses remaining in AOCI as of December 31, 2018. 
This $1 million will be reclassified into Interest expense, net on the Consolidated Statements of Operations through June 2021. 

Note 11 Long-Term Debt 

The following table shows the carrying value of the Company’s debt (in millions): 

Term Loan A 
Term Loan B 
Revolving Credit Facility 
Receivables Financing Facility 

Total debt 

Less: Debt issuance costs 
Less: Unamortized discounts 
Less: Current portion of long-term debt 

Total long-term debt 

December 31, 

2018 

2017 

608    $ 
445   
408   
139   
1,600   
(5)  
(4)  
(157)  
1,434    $ 

679 
1,160 
275 
135 
2,249 
(7) 
(15) 
(51) 
2,176 

$ 

$ 

At December 31, 2018, the future maturities of long-term debt, excluding debt discounts and issuance costs, are as follows (in 
millions): 

2019 
2020 
2021 
2022 
2023 
Thereafter 

Total future maturities of long-term debt 

$ 

$ 

157 
55  
1,388  
—  
—  
—  
1,600 

All borrowings as of December 31, 2018 were denominated in U.S. Dollars, except for €92 million under the Revolving Credit 
Facility that was borrowed in Euros. 

The estimated fair value of our long-term debt approximated $1.6 billion and $2.2 billion as of December 31, 2018 and 2017, 
respectively. These fair value amounts, developed based on inputs classified as Level 2 within the fair value hierarchy, represent 
the estimated value at which the Company’s lenders could trade its debt within the financial markets and does not represent the 
settlement value of these long-term debt liabilities to the Company. The fair value of the long-term debt will continue to vary 
each period based a number of factors including fluctuations in market interest rates, as well as changes to the Company’s 
credit ratings. 

Credit Facilities 
On July 26, 2017, the Company entered into an Amended and Restated Credit Agreement which provided for the issuance of 
Term Loan A and increased funding available under the Revolving Credit Facility to $500 million. In conjunction therewith, the 
Company capitalized $5 million of debt issuance costs and partially paid down and repriced Term Loan B. The Company 
applied the provisions of ASC Subtopic 470- 50, Modifications and Extinguishments (“ASC 470-50”) on a creditor by creditor 
basis concluding that the terms of Term Loan B were not substantially different and that modification accounting was 
appropriate to apply. As part of Term Loan B activity, the Company recorded approximately $6 million of pre-tax charges for 

62 

 
 
 
 
 
 
 
 
third-party fees for arranger, legal and other services and accelerated discount and amortization of debt issuance costs within 
Other, net on the Company’s Consolidated Statements of Operations. 

During 2017, the Company fully redeemed $1.1 billion of outstanding principal of other debt obligations which had a scheduled 
maturity in 2022. In accounting for the early termination, the Company applied the provisions of ASC 470-50 and concluded 
extinguishment accounting was appropriate to apply. The Company recognized a $65 million make whole premium and $16 
million acceleration of debt issuance costs within Interest expense, net on the Company’s Consolidated Statements of 
Operations. 

On May 31, 2018, the Company entered into Amendment No.1. to the Amended and Restated Credit Agreement (“Amendment 
No. 1”). Amendment No. 1 replaced the existing Term Loan A with a new Term Loan A of $670 million and increased the 
existing Revolving Credit Facility from $500 million to $800 million. As part of the Amendment No. 1, the Company entered 
into a partial early debt termination of $300 million and repricing of Term Loan B, lowering the index rate spread for LIBOR 
loans from LIBOR + 200 bp to LIBOR + 175 bp. 

In accounting for the impact of Amendment No. 1, the Company applied the provisions of ASC 470-50, which resulted in 
approximately $6 million of non-cash accelerated debt issuance cost amortization and approximately $1 million of pre-tax 
charges related to third party fees associated with the amendments that are included within Interest expense, net on the 
Company’s Consolidated Statements of Operations. Additionally, the issuance of new Term Loan A and the increase to the 
Revolving Credit Facility resulted in $2 million of third party fees for arranger, legal, and other services, which were capitalized 
and will be amortized over the term of the credit facilities. 

As of December 31, 2018, the Term Loan A interest rate was 3.84%, and the Term Loan B interest rate was 4.09%. Borrowings 
under the Term Loan A and Term Loan B bear interest at a variable rate plus an applicable margin. Interest payments are 
payable monthly or quarterly on Term Loan A and quarterly on Term Loan B. 

Amendment No. 1 also requires the Company to prepay certain amounts in the event of certain circumstances or transactions. 
The Company may make prepayments against the Term Loans, in whole or in part, without premium or penalty. Under 
Amendment No. 1, Term Loan A will mature on July 27, 2021 and Term Loan B will mature on October 27, 2021. The 
remaining principal on Term Loan A is due in quarterly installments starting in the third quarter of 2019, with the majority due 
upon maturity. All remaining principal on Term Loan B is due upon maturity. 

The Revolving Credit Facility is available for working capital and other general corporate purposes including letters of credit. 
As of December 31, 2018, the Company had letters of credit totaling $5 million, which reduced funds available for other 
borrowings under the Revolving Credit Facility to $795 million. Borrowings bear interest at a variable rate plus an applicable 
margin. As of December 31, 2018, the Revolving Credit Facility had an average interest rate of 3.26%. The facility allows for 
interest payments payable monthly or quarterly. The Revolving Credit Facility will mature and the related commitments will 
terminate on July 27, 2021. All remaining principal on the Revolving Credit Facility is due upon maturity. 

Receivables Financing Facility 
In December 2017, the Company entered into a Receivables Financing Facility with a financial institution that has a borrowing 
limit of up to $180 million. As collateral, the Company pledges a perfected first-priority security interest in its domestically 
originated accounts receivable. The Company has accounted for transactions under this Receivable Financing Facility as 
secured borrowings. 

At December 31, 2018, the Company’s Consolidated Balance Sheets included $459 million of receivables that were pledged 
under the Receivables Financing Facility, of which $139 million had been borrowed against. Borrowings under the Receivables 
Financing Facility bear interest at a variable rate plus an applicable margin. As of December 31, 2018, the Receivables Financing 
Facility had an average interest rate of 3.36% and requires monthly interest payments. The Receivables Financing Facility will 
mature on November 29, 2019, accordingly, amounts borrowed as of December 31, 2018 are included in Current portion of long-
term debt on the Company’s Consolidated Balance Sheets. 

63 

 
 
 
 
 
 
 
 
 
 
Both the Revolving Credit Facility and Receivables Financing Facility include terms and conditions that limit the incurrence of 
additional borrowings and require that certain financial ratios be maintained at designated levels. 

The Company has entered into interest rate swaps to manage the interest rate risk associated with its debt. See Note 
10, Derivative Instruments for further information. On December 31, 2018, the Company was in compliance with all debt 
covenants. 

64 

 
 
 
Note 12 Commitments and Contingencies 

Lease Commitments 
The Company leases certain manufacturing facilities, distribution centers, and sales and administrative offices under non-
cancellable operating leases. Rent expense under these leases was $33 million, $34 million and $39 million for the years ended 
December 31, 2018, 2017 and 2016, respectively. Remaining lease terms range from 1 to 16 years, with certain leases 
containing extension and termination options. Options for extensions are included in the lease term and future minimum 
obligations below when those options are reasonably certain to be exercised. 

The Company’s minimum future lease obligations under all non-cancellable operating leases as of December 31, 2018 are as 
follows (in millions): 

Future 
Minimum 
Payments 

2019 
2020 
2021 
2022 
2023 
Thereafter 
Total minimum lease obligations 

$ 

$ 

Warranties 
The following table is a summary of the Company’s accrued warranty obligation (in millions): 

Warranty Reserve 
Balance at the beginning of the year 
Acquisition 
Warranty expense 
Warranty payments 

Balance at the end of the year 

Year Ended December 31, 

2018 

2017 

2016 

$ 

$ 

18    $ 
1   
34   
(31)  
22    $ 

21    $ 
—   
28   
(31)  
18    $ 

34 
29  
23  
17  
13  
37  
153 

22  
— 
31 
(32) 
21  

Contingencies 
The Company is subject to a variety of investigations, claims, suits, and other legal proceedings that arise from time to time in 
the ordinary course of business, including but not limited to, intellectual property, employment, tort, and breach of contract 
matters. The Company currently believes that the outcomes of such proceedings, individually and in the aggregate, will not 
have a material adverse impact on its business, cash flows, financial position, or results of operations. Any legal proceedings are 
subject to inherent uncertainties, and the Company’s view of these matters and its potential effects may change in the future. 

In connection with the acquisition of the Enterprise business from Motorola Solutions, Inc., the Company acquired Symbol 
Technologies, Inc., a subsidiary of Motorola Solutions (“Symbol”). A putative federal class action lawsuit, Waring v. Symbol 
Technologies, Inc., et al., was filed on August 16, 2005 against Symbol Technologies, Inc. and two of its former officers in the 
United States District Court for the Eastern District of New York by Robert Waring. After the filing of the Waring action, 
several additional purported class actions were filed against Symbol and the same former officers making substantially similar 
allegations (collectively, “the New Class Actions”). The Waring action and the New Class Actions were consolidated for all 
purposes and on April 26, 2006, the Court appointed the Iron Workers Local # 580 Pension Fund as lead plaintiff and approved 
its retention of lead counsel on behalf of the putative class. At a mediation held on March 15, 2018, the parties reached an 
agreement in principle to settle the matter, and Zebra reached agreements with certain of its insurers to fund the settlement and 
therefore, no amounts have been recorded. On October 30, 2018, the Court entered the Final Judgment Approving Class Action 

65 

 
 
 
 
 
 
 
 
 
 
Settlement and Order of Dismissal with Prejudice. The time to appeal expired on November 29, 2018, with no appeals filed.  
The case is concluded. 

During 2018, the Company settled in its entirety a commercial lawsuit resulting in a $13 million pre-tax charge reflected within 
General and administrative expenses within the Consolidated Statements of Operations. 

Unclaimed Property Voluntary Disclosure Agreement (“VDA”) and Audits: During fiscal 2018, the Company completed 
several state audits related to its reporting of unclaimed property liabilities and submitted a VDA with the State of Delaware. 
There were no significant impacts to the results of operations from these activities. 

Note 13 Share-Based Compensation 

On May 17, 2018, shareholders approved the Zebra Technologies 2018 Long-Term Incentive Plan (“2018 Plan”), which 
authorizes for additional awards to be granted in the future. The 2018 Plan superseded and replaced the Zebra Technologies 
Corporation Long-Term Incentive Plan (“2015 Plan”) on the approval date, except that the 2015 Plan shall remain in effect with 
respect to outstanding awards under the 2015 Plan until such awards have been exercised, forfeited, canceled, expired or 
otherwise terminated in accordance with their terms. Together, the 2018 Plan and 2015 Plan provide for incentive compensation 
to the Company’s non-employee directors, officers and employees. The awards available under the plans include Stock 
Appreciation Rights (“SARs”), Restricted Stock Awards (“RSAs”), Performance Share Awards (“PSAs”), Cash-settled Stock 
Appreciation Rights (“CSRs”), Restricted Stock Units (“RSUs”), and Performance Stock Units (“PSUs”). Non-qualified stock 
options are not authorized for grant under the 2018 Plan or 2015 Plan. 

A summary of the equity awards authorized and available for future grants under the 2018 Plan is as follows: 

Available for future grants at December 31, 2017 
Newly authorized options 
Granted 
Cancellation and forfeitures 
Plan termination 

Available for future grants at December 31, 2018 

A summary of the equity awards authorized and available for future grants under the 2015 Plan is as follows: 

Available for future grants at December 31, 2017 
Newly authorized options 
Granted 
Cancellation and forfeitures 
Plan termination 
Available for future grants at December 31, 2018 

— 
3,800,000 
(10,200) 
— 
— 
3,789,800 

1,437,435 
— 
(360,999) 
— 
(1,076,436) 
— 

The compensation expense and related income tax benefit from the Company’s share-based compensation plans were included 
in the Consolidated Statements of Operations as follows (in millions): 

Compensation costs and related income tax benefit 
Cost of sales 
Selling and marketing 
Research and development 
General and administration 
Total compensation expense 
Income tax benefit 

Year Ended December 31, 
2017 

2016 

2018 

$ 

$ 
$ 

4     $ 
13   
15   
21   
53     $ 
10     $ 

3    $ 
8   
11   
16   
38    $ 
11    $ 

2 
6 
9 
11 
28 
9 

66 

 
 
 
 
 
 
 
 
 
 
 
 
As of December 31, 2018, total unearned compensation costs related to the Company’s share-based compensation plans was 
$57 million, which will be amortized to expense over the weighted average remaining service period of 1.5 years. 

The Company uses outstanding treasury shares as its source for issuing shares under the share-based compensation programs. 

Stock Appreciation Rights (“SARs”) 
Upon exercise of SARs, the Company issues whole shares of Class A Common Stock to participants based on the difference 
between the fair market value of the stock at the time of exercise and the exercise price. Fractional shares are settled in cash 
upon exercise. SARs typically vest over a period of 4 years. 

A summary of the Company’s SARs outstanding is as follows: 

2018 

2017 

2016 

SARs 

Outstanding at beginning of year 
Granted 
Exercised 
Forfeited 
Expired 

Outstanding at end of year 

Exercisable at end of year 

Weighted- 
Average  
Exercise   
Price 

Weighted- 
Average  
Exercise   
Price 

Weighted- 
Average  
Exercise   
Price 

Shares 

Shares 

402,029   
(250,326)  
(66,550)  
(7,948)  

65.73    1,740,786    $ 
149.75   
55.93   
80.41   
108.20   
75.71    1,817,991    $ 
874,942    $ 
60.85   

627,971   
(160,946)  
(115,215)  
(8,635)  

56.15    1,397,611    $ 
98.87   
48.66   
75.38   
108.20   
65.73    1,740,786    $ 
828,754    $ 
50.86   

56.78 
52.13 
35.37 
65.74 
88.65 
56.15 
45.14 

Shares 
1,817,991    $ 
88,042   
(598,249)  
(46,161)  
(438)  
1,261,185    $ 
595,086    $ 

The fair value of share-based compensation is estimated on the date of grant using a binomial model. Volatility is based on an 
average of the implied volatility in the open market and the annualized volatility of the Company’s stock price over its entire 
stock history. 

The following table shows the weighted-average assumptions used for grants of SARs, as well as the fair value of the grants 
based on those assumptions: 

Expected dividend yield 
Forfeiture rate 
Volatility 
Risk free interest rate 

Range of interest rates 
Expected weighted-average life (in years) 
Weighted-average grant date fair value of SARs granted 
(per underlying share) 

2018 
0% 
8.40% 
35.93% 
2.96% 
1.68%-3.00% 
4.11 

2017 
0% 
9.37% 
35.49% 
1.77% 

2016 
0% 
9.01% 
43.14% 
1.29% 

  0.71%-2.41% 

  0.25%-1.75% 

4.13 

5.33 

$47.63 

$29.86 

$20.18 

The following table summarizes information about SARs outstanding as of December 31, 2018: 

Outstanding 

Aggregate intrinsic value (in millions) 

Weighted-average remaining contractual term (in years) 

$ 

  Exercisable 
59 
4.8 

105    $ 
5.6  

The intrinsic value for SARs exercised in fiscal 2018, 2017 and 2016 was $59 million, $14 million and $6 million, respectively. 
The total fair value of SARs vested in fiscal 2018, 2017 and 2016 was $12 million, $8 million and $3 million, respectively. 

Restricted Stock Awards (“RSAs”) and Performance Share Awards (“PSAs”) 

67 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Company’s restricted stock grants consist of time-vested restricted stock awards (“RSAs”) and performance vested 
restricted stock awards (“PSAs”). The RSAs and PSAs hold voting rights and therefore are considered participating securities. 
The outstanding RSAs and PSAs are included as part of the Company’s Class A Common Stock outstanding. The RSAs and 
PSAs vest at each vesting date subject to restrictions such as continuous employment except in certain cases as set forth in each 
stock agreement. The Company’s RSAs and PSAs are expensed over the vesting period of the related award, which is typically 
3 years. Some awards, including those granted annually to non-employee directors as an equity retainer fee, were vested upon 
grant. PSA targets are set based on certain Company-wide financial metrics. Compensation cost is calculated as the market date 
fair value of the Company’s Class A Common Stock on grant date multiplied by the number of shares granted. 

The Company also issues stock awards to non-employee directors. Each director receives an equity grant of shares every year 
during the month of May. The number of shares granted to each director is determined by dividing the value of the annual grant 
by the price of a share of common stock. In fiscal 2018, there were 7,980 shares granted to non-employee directors compared to 
12,488 shares and 25,088 shares in fiscal 2017 and 2016, respectively. New directors in any fiscal year earned a prorated 
amount. The shares vest immediately upon the grant date. 

A summary of information relative to the Company’s RSAs is as follows: 

2018 

2017 

2016 

Restricted Stock Awards 

  Shares 

Weighted-
Average 
Grant Date 
Fair Value 

  Shares 

Weighted-
Average 
Grant Date 
Fair Value 

  Shares 

Outstanding at beginning of year  
Granted 
Released 
Forfeited 
Outstanding at end of year 

628,642    $ 
206,922   
(154,878)  
(22,962)  
657,724    $ 

77.70   
150.60   
107.22   
88.77   
93.45   

622,814    $ 
199,629   
(165,846)  
(27,955)  
628,642    $ 

70.19   
98.90   
75.90   
72.81   
77.70   

566,447    $ 
389,193   
(275,229)  
(57,597)  
622,814    $ 

Weighted-
Average 
Grant Date 
Fair Value 
77.68 
51.93  
59.39  
70.50  
70.19 

The fair value of each PSA granted includes assumptions around the Company’s performance goals. A summary of information 
relative to the Company’s PSAs is as follows: 

2018 

2017 

2016 

Performance Share Awards 

  Shares 

Weighted-
Average 
Grant Date 
Fair Value 

  Shares 

Weighted-
Average 
Grant Date 
Fair Value 

  Shares 

Outstanding at beginning of year  
Granted 
Released 
Forfeited 
Outstanding at end of year 

265,747    $ 
59,849   
(57,074)  
(8,795)  
259,727    $ 

77.04   
146.83   
107.31   
81.07   
86.41   

379,226    $ 
79,423   
(2,029)  
(190,873)  
265,747    $ 

70.14   
98.97   
62.70   
73.09   
77.04   

332,630    $ 
172,024   
(111,325)  
(14,103)  
379,226    $ 

Weighted-
Average 
Grant Date 
Fair Value 
73.40 
51.01  
46.58  
75.73  
70.14 

Other Award Types 
The Company also has cash-settled compensation awards including cash-settled Stock Appreciation Rights (“CSRs”), 
Restricted Stock Units (“RSUs”), and Performance Stock Units (“PSUs”) (the “Awards”) that are expensed over the vesting 
period of the related award, which is not more than 4 years. Compensation cost is calculated at the fair value on grant date 
multiplied by the number of share-equivalents granted, and the fair value is remeasured at the end of each reporting period 
based on the Company’s stock price. Cash settlement is based on the fair value of share equivalents at the time of vesting, 
which was $2 million, $2 million and $1 million in 2018, 2017 and 2016, respectively. Share-equivalents issued under these 
programs totaled 20,393, 45,781 and 95,210 in fiscal 2018, 2017 and 2016, respectively. 

Non-qualified Stock Options 

68 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
A summary of the Company’s non-qualified options outstanding under the 2006 Plan is as follows: 

Non-qualified Options 

Shares 

2018 

2017 

2016 

Weighted- 
Average  
Exercise Price 

Weighted- 
Average  
Exercise Price   

Shares 

Weighted- 
Average  
Exercise Price 

Shares 

Outstanding at beginning 
of year 
Granted 
Exercised 
Forfeited 
Expired 
Outstanding at end of 
year 
Exercisable at end of 
year 

15,705

 $ 
—   
(15,705)   
—   
—   

—

 $ 

—

 $ 

26.34

—   
26.34   
—   
—   

—

—

154,551

  $ 

—   
(132,905)  
—   
(5,941)  

35.96

—   
36.86   
—   
41.25   

204,434

  $ 

—   
(47,393)  
—   
(2,490)  

15,705

  $ 

26.34

154,551

  $ 

15,705

  $ 

26.34

154,551

  $ 

36.66
—  
38.60  
—  
43.35  

35.96

35.96

As of December 31, 2018, there were no non-qualified stock options remaining outstanding. 

The intrinsic value for non-qualified options exercised in fiscal 2018, 2017 and 2016 was $2 million, $8 million and $2 million, 
respectively. There were no non-qualified options vested in fiscal 2018, 2017 and 2016. 

Cash received from the exercise of non-qualified options was less than $1 million during fiscal 2018 compared to $5 million 
and $2 million during fiscal years 2017 and 2016, respectively. The related income tax benefit realized in fiscal 2018, 2017 and 
2016 was $2 million, $2 million and $1 million, respectively. 

Employee Stock Purchase Plan 
The Zebra Technologies Corporation 2011 Employee Stock Purchase Plan (“2011 Plan”), which became effective in fiscal 
2011, permits eligible employees to purchase common stock at 95% of the fair market value at the date of purchase. Employees 
may make purchases by cash or payroll deductions up to certain limits. The aggregate number of shares that may be purchased 
under this plan is 1.5 million shares. At December 31, 2018, 840,262 shares were available for future purchase. 

Note 14 Income Taxes 

The geographical sources of income (loss) before income taxes were as follows (in millions): 

United States 
Outside United States 

Total 

2018 

Year Ended December 31, 
2017 

2016 

$ 

$ 

(25)   $ 
549   
524    $ 

(152)   $ 
240   
88    $ 

(120) 
(9) 
(129) 

69 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Income tax expense (benefit) consisted of the following (in millions): 

Current: 

Federal 
State 
Foreign 
Total current 
Deferred: 

Federal 
State 
Foreign 

Total deferred 

Total 

2018 

Year Ended December 31, 
2017 

2016 

$ 

$ 

20    $ 
3   
77   
100   

(11)  
5   
9   
3   
103    $ 

10    $ 
8   
62   
80   

20   
(10)  
(19)  
(9)  
71    $ 

14 
6 
31 
51 

(31) 
(6) 
(6) 
(43) 
8 

The Company’s effective tax rates were 19.7%, 80.7% and (6.2)% for the years ended December 31, 2018, 2017 and 2016 
respectively. 

The Company’s effective tax rate was lower than the federal statutory rate of 21% for the year ended December 31, 2018 
primarily due to lower tax rates in foreign jurisdictions and the generation of tax credits. These benefits were partially offset by 
increases related to foreign earnings subject to U.S. taxation, the U.S. impact of the Enterprise acquisition and certain discrete 
items. The discrete items included the favorable impacts of reductions in valuation allowances and share-based compensation 
benefits, which were offset by audit settlements with the U.S. Internal Revenue Service for the fiscal years 2013, 2014, and 
2015 and an increase in uncertain tax positions resulting from interpretive guidance issued during the year. 

For the year ended December 31, 2017, the Company’s effective tax rate was higher than the federal statutory rate of 35%, 
primarily due to an increase in valuation allowance on foreign deferred tax assets, the one-time transition tax and 
remeasurement of net U.S. deferred tax assets under U.S. Tax Reform, the U.S. impact of the Enterprise acquisition, and an 
increase in uncertain tax benefits. These expenses were partially offset by remeasurement of foreign net deferred tax assets, the 
benefit of lower tax rates in foreign jurisdictions, the recognition of deferred tax assets on intercompany asset transfers, the 
generation of tax credits and share-based compensation benefits. 

For the year ended December 31, 2016, the Company’s effective tax rate, applied to an overall pre-tax loss, was lower than the 
federal statutory rate of 35%, primarily due to the benefits of lower tax rates in foreign jurisdictions, the U.S. impact of the 
Enterprise acquisition as well as foreign earnings subject to U.S. taxation, partially offset by the generation of income tax 
credits. 

A reconciliation of the U.S. federal statutory income tax rate to our actual income tax rate is provided below: 

70 

 
 
 
 
 
 
   
   
 
   
   
 
 
 
 
 
Provision computed at statutory rate 
U.S. Tax Reform - one-time transition tax 
Remeasurement of deferred taxes 
Change in valuation allowance 
U.S. impact of Enterprise acquisition 
Change in contingent income tax reserves 
Foreign earnings subject to U.S. taxation 
Foreign rate differential 
Intra-entity transactions 
State income tax, net of federal tax benefit 
Tax credits 
Equity compensation deductions 
Return to provision and other true ups 
Other 
Provision for income taxes 

2018 

Year Ended December 31, 
2017 

2016 

21.0% 
(0.6)   
0.7 
(4.5)   
1.1 
3.2 
2.0 
(2.0)   
0.0 
0.8 
(1.9)   
(2.0)   
1.1 
0.8 
19.7% 

35.0% 
41.8 
(56.0)   
96.4 
12.9 
14.0 
2.0 
(29.1)   
(18.8)   
(5.3)   
(5.7)   
(5.6)   
(3.2)   
2.3 
80.7% 

35.0 %
0.0 
0.0 
(1.0) 
(14.1) 
(1.6) 
(6.6) 
(16.0) 
0.0 
(1.0) 
9.5 
(0.4) 
(3.7) 
(6.3) 
(6.2)%

The Company earns a significant amount of its operating income outside of the U.S., primarily in the United Kingdom, 
Singapore, and Luxembourg, with statutory rates of 19%, 17%, and 27%, respectively. During 2017, the Company affirmed an 
incentivized tax rate of 10% with the Singapore Economic Development Board with the Company’s commitment to make 
increased investments in Singapore. During 2018, the Company applied for and was granted a second extension of its 
incentivized tax rate by the Singapore Economic Development Board. The incentive reduces the income tax rate to 10.5% from 
the statutory rate of 17% and is effective for calendar years 2019 to 2023. The Company has committed to making additional 
investments in Singapore over the period 2019 to 2022; should the Company not make these investments in accordance with the 
agreement, any incentive benefit would have to be repaid to the Singapore tax authorities. 

Tax effects of temporary differences that resulted in deferred tax assets and liabilities are as follows (in millions): 

December 31, 

2018 

2017 

Deferred tax assets: 

Capitalized research expenditures 
Deferred revenue 
Tax credits 
Net operating loss carryforwards 
Other accruals 
Inventory items 
Capitalized software costs 
Sales return/rebate reserve 
Share-based compensation expense 
Accrued bonus 
Unrealized gains and losses on securities and investments 
Valuation allowance 
Total deferred tax assets 
Deferred tax liabilities: 

Depreciation and amortization 
Unrealized gains and losses on securities and investments 
Undistributed earnings 
Total deferred tax liabilities 
Net deferred tax assets 

$ 

$ 
$ 

71 

28    $ 
21   
28   
394   
20   
20   
8   
41   
15   
3   
—   
(56)  
522   

411   
2   
3   
416    $ 
106    $ 

32 
21 
31 
338 
20 
20 
14 
33 
12 
1 
8 
(134) 
396 

275 
— 
2 
277 
119 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
At December 31, 2018, the Company has approximately $394 million (tax effected) of net operating losses (“NOLs”) and 
approximately $28 million of credit carryforwards. Approximately $39 million of NOLs will expire beginning in 2019 through 
2032, and $14 million of credits will expire beginning in 2023 through 2032; $355 million of NOLs and $14 million of credit 
carryforwards have no expiration dates. 

Impact of U.S. Tax Reform 
Overview 
Enacted on December 22, 2017, the Act reduced the U.S. federal corporate tax rate from 35% to 21%, required companies to 
pay a one-time transition tax on earnings of certain foreign subsidiaries that were previously tax deferred and created new taxes 
on certain foreign sourced earnings. Based on current operations, the Company is subject to the GILTI provisions of the Act.  
We are not currently subject to the new limitations which defer U.S. interest deductions in excess of 30% of adjusted taxable 
income or the Base Erosion Anti-Avoidance Tax (“BEAT”). However, the application of the interest limitations and BEAT 
regime may apply in the future, depending on changes in the Company’s business model or the level of taxable income in any 
given year. Additionally, the Company is no longer able to deduct performance-based compensation for its covered employees 
which exceeds the limitation under amended Internal Revenue Code Section 162(m). These impacts are included in the 
calculation of our effective tax rate. 

Foreign Tax Effects 
As part of the Act, the Company recognized a one-time transition tax based on its total post-1986 earnings and profits that were 
previously deferred from U.S. income taxes. The Company earns a significant amount of its operating income outside of the 
U.S.  As of December 31, 2018, the Company is indefinitely reinvested with respect to its U.S. directly-owned subsidiary 
earnings. Under the Act, the Company has recorded a current provision related to deemed foreign inclusions through December 
31, 2017 as a result of the transition tax. For periods after 2017, the Company is subject to U.S. income tax on substantially all 
foreign earnings under the GILTI provisions of the Act, while any remaining foreign earnings are eligible for the new dividends 
received deduction. As a result, future repatriation of earnings will no longer be subject to U.S. income tax, but may be subject 
to state and local income taxes, as well as currency translation gains or losses. Additionally, gains and losses on any future 
taxable dispositions of U.S.-owned foreign affiliates continue to be subject to U.S. income tax. 

The Company has not recognized deferred tax liabilities in the U.S. with respect to its outside basis differences in its directly-
owned foreign affiliates. It is not practicable to determine the amount of unrecognized deferred tax liabilities on these 
indefinitely reinvested earnings. 

Certain foreign affiliate parent companies are not indefinitely reinvested, and thus, the Company has recorded a deferred tax 
liability for foreign withholdings taxes on those earnings. 

Performance-Based Executive Compensation 
The Act amends the rules related to the exclusion of performance-based compensation under Internal Revenue Code 162(m). 
The Company will no longer be able to claim a deduction for compensation accrued after January 1, 2018 for a covered 
employee which exceeds $1 million, unless the compensation is earned in respect of a binding contract in existence on 
November 2, 2017 (“Grandfathered Contracts”). The Company has remeasured the Section 162(m)-grandfathered deferred tax 
assets at 21% for its covered employees for equity award agreements issued and executed prior to November 2, 2017.  
Additionally, the Company has determined that its short-term bonus plan will not qualify for the grandfathered contract 
provisions, and thus any associated deferred tax assets have been derecognized. 

Provisional and Final Effects 
During 2017, the Company provisionally recognized an income tax expense of $72 million associated with the Act, including a 
one-time transition tax of $37 million and $35 million remeasurement of its net U.S. deferred tax assets based on a 21% rate. 

During 2018, the Company finalized its analysis of the Act, including the one-time transition tax and measurement of net 
deferred tax assets, and recorded a $3 million income tax benefit for the year ended December 31, 2018 as a result of 
differences between its final analysis and provisional analysis from the prior year. The final analysis included both federal and 

72 

 
 
 
 
 
 
 
 
 
state tax effects based on legislative pronouncements through December 31, 2018. The Company also utilized a total of $28 
million of available net operating losses, research and development credits, alternative minimum tax credits, and foreign tax 
credits, in order to reduce its future cash payments for the one-time transition tax, resulting in a net liability for the one-time 
transition tax of $6 million, of which $1 million has been classified as a short term liability and $5 million as a long term 
liability. The final one-time transition tax installment payment will be made in 2024. 

During 2018, the Company estimated and recognized an income tax expense of $10 million related to GILTI, based on current 
law and regulations; as guidance continues to be published, the estimate could result in filing positions significantly different 
than our current estimates. 

Unrecognized tax benefits 
A reconciliation of the beginning and ending amount of unrecognized tax benefits is as follows (in millions): 

Year ended December 31, 

2018 

2017 

Balance at beginning of year 
Additions for tax positions related to the current year 
Additions for tax positions related to prior years 
Reductions for tax positions related to prior years 
Settlements for tax positions 
Balance at end of year 

$ 

$ 

51     $ 
1   
22   
(11)  
(13)  
50     $ 

42 
0 
11 
(1) 
(1) 
51 

At December 31, 2018 and December 31, 2017, there are $48 million and $47 million of unrecognized tax benefits that if 
recognized would affect the annual effective tax rate. The Company continues to believe its positions are supportable, however, 
the Company anticipates that $20 million of uncertain tax benefits may be paid within the next twelve months and, as such, is 
reflected as a current liability within the Company’s Consolidated Balance Sheets. The Company is engaged in an inquiry from 
the UK Her Majesty’s Revenue and Customs (“HMRC”) for the years 2012 to 2016. The tax years 2004 through 2016 remain 
open to examination by multiple foreign and U.S. state taxing jurisdictions. Due to uncertainties in any tax audit outcome, the 
Company’s estimates of the ultimate settlement of uncertain tax positions may change and the actual tax benefits may differ 
significantly from the estimates. 

The Company recognized $8 million, $2 million and $1 million of interest and/or penalties related to income tax matters as part 
of income tax expense for the years ended December 31, 2018, 2017 and 2016, respectively. The Company had $14 million and 
$6 million of interest and penalties reflected in the Consolidated Balance Sheets as of December 31, 2018 and 2017, 
respectively. 

Note 15 Earnings (Loss) Per Share 

Basic net earnings per share is calculated by dividing net income by the weighted average number of common shares 
outstanding for the period. Diluted earnings per share is computed by dividing net income by the weighted average number of 
shares assuming dilution. Dilutive common shares outstanding is computed using the Treasury Stock method and in periods of 
income, reflects the additional shares that would be outstanding if dilutive stock options were exercised for common shares 
during the period. 

Earnings (loss) per share (in millions, except share data): 

73 

 
 
 
 
 
 
 
 
 
 
 
Basic: 
Net income (loss) 
Weighted-average shares outstanding(1) 
Basic earnings (loss) per share 

Diluted: 
Net income (loss) 
Weighted-average shares outstanding(1) 
Dilutive shares(2) 
Diluted weighted-average shares outstanding 
Diluted earnings (loss) per share 

Year Ended December 31, 
2017 

2016 

2018 

421    $ 

17    $ 

53,591,655   

53,021,761   

7.86    $ 

0.33    $ 

(137) 
51,579,112 
(2.65) 

421    $ 

17    $ 

53,591,655   
708,157   
54,299,812   

53,021,761   
667,071   
53,688,832   

7.76    $ 

0.32    $ 

(137) 
51,579,112 
— 
51,579,112 
(2.65) 

$ 

$ 

$ 

$ 

(1)  In periods of net loss, restricted stock awards that are classified as participating securities are excluded from the weighted-

average shares outstanding computation. 

(2)  In periods of net loss, options are anti-dilutive and therefore excluded from the earnings (loss) per share calculation. 

Anti-dilutive options to purchase common shares are excluded from diluted earnings per share calculations. Anti-dilutive 
options consist primarily of stock appreciation rights (“SARs”) with an exercise price greater than the average market closing 
price of the Class A common stock. There were 72,856, 259,142, and 1,391,567 anti-dilutive shares for the years ended 
December 31, 2018, 2017, and 2016, respectively. 

Note 16 Accumulated Other Comprehensive Income (Loss) 

Stockholders’ equity includes certain items classified as AOCI, including: 

•   Unrealized gain (loss) on anticipated sales hedging transactions relates to derivative instruments used to hedge the 
exposure related to currency exchange rates for forecasted Euro sales. These hedges are designated as cash flow 
hedges, and the Company defers income statement recognition of gains and losses until the hedged transaction occurs. 
See Note 10, Derivative Instruments for more details. 

•   Unrealized (loss) gain on forward interest rate swaps hedging transactions refers to the hedging of the interest rate 
risk exposure associated with the variable rate commitment entered into for the Enterprise Acquisition. See Note 
10, Derivative Instruments for more details. 

•   Foreign currency translation adjustments relate to the Company’s non-U.S. subsidiary companies that have 
designated a functional currency other than the U.S. dollar. The Company is required to translate the subsidiary 
functional currency financial statements to dollars using a combination of historical, period-end, and average foreign 
exchange rates. This combination of rates creates the foreign currency translation adjustment component of AOCI. 

74 

 
 
 
 
 
 
   
   
 
 
   
   
 
   
   
 
 
 
 
 
The components of AOCI for each of the three years ended December 31 are as follows (in millions):  

Unrealized 
(loss) gain on 
forward 
interest rate 
swaps 

Foreign 
Currency 
translation 
adjustments 

Total 

Unrealized 
gain (loss) on 
sales hedging   
$ 

(1)   $ 

Balance at December 31, 2015 

Other comprehensive income (loss) 
before reclassifications 
Amounts reclassified from AOCI(1) 
Tax expense 

Other comprehensive income (loss) 

Balance at December 31, 2016 

Other comprehensive (loss) income 
before reclassifications 
Amounts reclassified from AOCI(1) 
Tax benefit (expense) 

Other comprehensive (loss) income 

Balance at December 31, 2017 

Other comprehensive income (loss) 
before reclassifications 
Amounts reclassified from AOCI(1) 
Tax expense 

Other comprehensive income (loss) 

Balance at December 31, 2018 

$ 

1
7   
(1)   
7   
6   

(26)   
8   
3   
(15)   
(9)   

38
(13)   
(4)   
21   
12   $ 

(15)   $ 

(32 )   $ 

(1)   
2   
(1)   
—   
(15)   

1
8   
(3)   
6   
(9)   

8
4   
(3)   
9   
—   $ 

(4)   
—   
—   
(4)   
(36)   

2
—   
—   
2   
(34)   

(13)   
—   
—   
(13)   
(47 )   $ 

(48) 

(4) 
9 
(2) 
3 
(45) 

(23) 
16 
— 
(7) 
(52) 

33
(9) 
(7) 
17 
(35) 

(1) See Note 10, Derivative Instruments regarding timing of reclassifications to operating results. 

Note 17 Accounts Receivable Factoring 

In 2018, the Company entered into a Receivables Factoring arrangement, pursuant to which, certain receivables originated from 
the Europe, Middle East, and Africa region are sold to a bank in exchange for cash without the Company maintaining a 
beneficial interest in the receivables sold. At any time, the bank’s purchase of eligible receivables is subject to a maximum of 
$90 million of uncollected receivables. The Company services the receivables on behalf of the bank, but otherwise maintains no 
continuing involvement with respect to the receivables. Transactions under the Receivables Factoring arrangement are 
accounted for as sales under ASC 860, Transfers and Servicing of Financial Assets with related cash flows reflected in 
operating cash flows. As of December 31, 2018, $33 million of uncollected receivables have been sold and removed from the 
Company’s Consolidated Balance Sheet. 

Note 18 Segment Information & Geographic Data 

The Company’s operations consist of two reportable segments: Asset Intelligence & Tracking (“AIT”) and Enterprise Visibility 
& Mobility (“EVM”). The reportable segments have been identified based on the financial data utilized by the Company’s 
Chief Executive Officer (the chief operating decision maker or “CODM”) to assess segment performance and allocate resources 
among the Company’s segments. The CODM reviews adjusted operating income to assess segment profitability. Adjusted 
operating income excludes purchase accounting adjustments, amortization of intangible assets, acquisition and integration 
costs, and exit and restructuring costs. Segment assets are not reviewed by the Company’s CODM and therefore are not 
disclosed below. 

75 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial information by segment is presented as follows (in millions): 

Net sales: 
AIT 
EVM 
Total segment Net sales 
Corporate, eliminations(1) 
Total Net sales 
Operating income: 
AIT(2)(3) 
EVM(2)(3) 
Total segment operating income 
Corporate, eliminations(4) 

Total Operating income 

Year Ended December 31, 
2017 

2018 

2016 

$ 

$ 

$ 

$ 

1,423    $ 
2,795 
4,218 
— 
4,218  $ 

325    $ 
404 
729 
(119)  
610  $ 

1,311    $ 
2,414 
3,725 
(3)
3,722 

$ 

274    $ 
301 
575 
(253)
322 

$ 

1,247 
2,337 
3,584 
(10)
3,574 

281 
245 
526 
(446)
80 

(1) Amounts included in Corporate, eliminations consist of purchase accounting adjustments related to the Enterprise

Acquisition.

(2) During 2018, the Company revised its methodology for allocating certain operating expenses across its two reportable

segments to more accurately reflect where these operating costs are being incurred. The reallocations relate primarily to
facilities, information technology, marketing and human resources expenses. All periods are presented on a comparable
basis and reflect these changes which reclassified operating expenses from AIT to EVM of $14 million and $41 million for
the years ended December 31, 2017 and 2016, respectively. There was no impact to the Consolidated Financial Statements
as a result of these reallocations.

(3) AIT and EVM segment operating income includes depreciation expense and share-based compensation expense. The

amounts of depreciation expense and share-based compensation attributable to AIT and EVM are proportionate to each
segment’s Net sales.

(4) Amounts included in Corporate, eliminations consist of purchase accounting adjustments, amortization of intangible assets,

acquisition and integration costs, and exit and restructuring costs.

Information regarding the Company’s operations by geographic area is contained in the following table. These amounts are 
reported in the geographic area of the destination of the final sale. We manage our business based on regions rather than by 
individual countries. 

Geographic data for Net sales is as follows (in millions): 

North America 
Europe, Middle East, and Africa 
Asia-Pacific 
Latin America 

Total Net sales 

Year Ended December 31, 
2017 

2018 

2016 

$ 

$ 

2,041  $ 
1,409 
520 
248 
4,218  $ 

1,798 
1,221 
468 
235 
3,722 

$ 

$ 

1,739 
1,138 
483 
214 
3,574 

76 

Geographic data for long-lived assets, defined as property, plant and equipment is as follows (in millions): 

North America 
Europe, Middle East, and Africa 
Asia-Pacific 
Latin America 

Total long-lived assets 

Year Ended December 31, 
2017 

2018 

2016 

$ 

$ 

225    $ 
14   
7   
3   
249    $ 

238    $ 
14   
9   
3   
264    $ 

267 
13 
9 
3 
292 

Net sales by country that are greater than 10% of total Net sales are as follows (in millions): 

United States 
United Kingdom 
Singapore 
Other 

Total Net sales 

Year Ended December 31, 
2017 

2016 

2018 

$ 

$ 

2,247    $ 
1,403   
508   
60   
4,218    $ 

1,984    $ 
1,196   
454   
88   
3,722    $ 

1,950 
1,065 
362 
197 
3,574 

Net sales by country are determined by the country from where the products are invoiced when they leave the Company’s 
warehouses. Generally, our United States sales company serves North America and Latin America; United Kingdom sales 
company serves Europe, Middle East, and Africa; and our Singapore sales company serves Asia-Pacific. 

Our Net sales to significant customers as a percentage of the total Company’s Net sales by segment were as follows: 

Year Ended December 31, 

2018 
  EVM 

AIT 

  Total 

AIT 

2017 
  EVM 

  Total 

AIT 

2016 
  EVM 

  Total 

Customer A 
Customer B 
Customer C 

6.2% 
5.6% 
6.2% 

14.1% 
10.1% 
7.9% 

20.3% 
15.7% 
14.1% 

6.3% 
5.3% 
6.2% 

15.0% 
8.9% 
7.0% 

21.3% 
14.2% 
13.2% 

5.9% 
5.0% 
5.3% 

14.2% 
8.2% 
7.1% 

20.1%
13.2%
12.4%

All three of the above customers are distributors and not end-users. No other customer accounted for 10% or more of total Net 
sales during the years presented. 

There are three customers at December 31, 2018 and December 31, 2017 that each accounted for more than 10% of outstanding 
accounts receivable. In 2018, the three largest customers accounted for 23.0%, 16.9%, and 14.6%, respectively of accounts 
receivable while in 2017, the three largest customers accounted for 19.5%, 14.0% and 11.7%, respectively. 

Note 19 Supplementary Financial Information 

Prepaid expenses and other current assets consist of the following (in millions): 

Foreign Exchange Contracts 
Other 
Prepaid expenses and other current assets 

December 31, 

2018 

2017 

$ 

$ 

16    $ 
38   
54    $ 

— 
24 
24 

77 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The components of Accrued liabilities are as follows (in millions): 

Accrued incentive compensation 
Customer reserves 
Accrued payroll 
Interest payable 
Accrued other expenses 
Accrued liabilities 

Summary of Quarterly Results of Operations (unaudited, in millions): 

December 31, 

2018 

2017 

127    $ 
45   
55   
5   
90   
322    $ 

101 
41 
50 
15 
89 
296 

$ 

$ 

2018 

Total Net sales 
Gross profit 
Net income 

Net earnings per common share: 
Basic earnings per share: 
Diluted earnings per share: 

Total Net sales 
Gross profit 
Net (loss) income 

Net earnings per common share: 
Basic (loss) earnings per share: 
Diluted (loss) earnings per share: 

Note 20 Subsequent Event 

$ 

$ 

$ 

$ 

First 
Quarter 

Second 
Quarter 

Third 
Quarter 

Fourth 
Quarter 

977    $ 
465   
109   

1,012    $ 
472   
70   

1,092    $ 
505   
127   

  Total Year 
4,218 
1,981 
421 

1,137    $ 
539   
115   

2.04    $ 
2.01   

1.31    $ 
1.29   

2.37    $ 
2.34   

2.14    $ 
2.11   

7.86 
7.76 

2017 

First 
Quarter 

Second 
Quarter 

Third 
Quarter 

Fourth 
Quarter 

865    $ 
401   
8   

896    $ 
411   
17   

935    $ 
429   
(12)  

  Total Year 
3,722 
1,710 
17 

1,026    $ 
469   
4   

0.16    $ 
0.16   

0.33    $ 
0.32   

(0.23)   $ 
(0.23)  

0.07    $ 
0.07   

0.33 
0.32 

On January 25, 2019, Zebra entered into a definitive agreement under which Zebra will wholly acquire Temptime Corporation, 
a developer and manufacturer of temperature-monitoring labels and devices. Zebra expects to fund the transaction with a 
combination of cash on hand along with fully committed financing available under its Revolving Credit Facility. The 
transaction is subject to customary closing conditions and is expected to close in the first quarter of 2019. The acquired business 
will become part of the AIT segment. 

78 

 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
   
   
   
   
 
 
 
 
 
 
 
 
   
   
   
   
 
   
   
   
   
 
 
 
 
Changes in and Disagreements with Accountants on Accounting and Financial 
Disclosures 

Item 9. 

None. 

Item 9A. 

Controls and Procedures 

Evaluation of Disclosure Controls and Procedures 
We conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures (as 
defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934 (the “Exchange Act”)) as of the end of the 
period covered by this Form 10-K. The evaluation was conducted under the supervision of our Disclosure Committee, and with 
the participation of management, including our Chief Executive Officer and Chief Financial Officer. Based on that evaluation, 
our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures were 
effective to provide reasonable assurance that (i) the information required to be disclosed by us in this Form 10-K was recorded, 
processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and (ii) information 
required to be disclosed by us in our reports that we file or furnish under the Exchange Act is accumulated and communicated 
to our management, including our principal executive and principal financial officers, or persons performing similar functions, 
as appropriate to allow timely decisions regarding required disclosure. 

Management’s Report on Internal Control over Financial Reporting 
Our management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in 
Rules 13a-15(f) and 15d-15(f) under the Exchange Act to provide reasonable assurance regarding the reliability of our financial 
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles. Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2018. 
In making this assessment, our management used the criteria set forth by the Committee of Sponsoring Organizations of the 
Treadway Commission in Internal Control-Integrated Framework as released in 2013. Based on this assessment and those 
criteria, our management believes that, as of December 31, 2018, our internal control over financial reporting is effective. 

Our independent registered public accounting firm, Ernst & Young LLP, has issued an attestation report on Zebra’s internal 
control over financial reporting. Ernst & Young LLP’s report is included on page 73 of this report. 

Changes in Internal Control over Financial Reporting 
There were no changes in the Company’s internal control over financial reporting during the fourth quarter of 2018, which were 
identified in connection with management’s evaluation required by paragraph (d) of Rules 13a-15 and 15d-15 under the 
Exchange Act, that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over 
financial reporting. 

Inherent Limitations on the Effectiveness of Controls 
Our management, including our Chief Executive Officer and Chief Financial Officer, does not expect that our disclosure 
controls and procedures or our internal controls will prevent or detect all errors and all fraud. A control system, no matter how 
well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are 
met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls 
must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls 
can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of 
fraud, if any, within Zebra have been prevented or detected. These inherent limitations include the realities that judgments in 
decision-making can be faulty and that breakdowns can occur because of simple error or mistake. Controls can also be 
circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the 
controls. The design of any system of controls is based in part on certain assumptions about the likelihood of future events, and 
there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. 
Projections of any evaluation of controls effectiveness to future periods are subject to risks. Over time, controls may become 
inadequate because of changes in conditions or deterioration in the degree of compliance with policies or procedures. 

79 

 
 
 
 
 
 
 
 Report of Independent Registered Public Accounting Firm 

To the Shareholders and the Board of Directors of Zebra Technologies Corporation 

Opinion on Internal Control over Financial Reporting 

We have audited Zebra Technologies Corporation’s internal control over financial reporting as of December 31, 2018, based on 
criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the 
Treadway Commission (2013 framework) (the COSO criteria). In our opinion, Zebra Technologies Corporation (the 
“Company”) maintained, in all material respects, effective internal control over financial reporting as of December 31, 2018, 
based on the COSO criteria. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) 
(PCAOB), the consolidated balance sheets of the Zebra Technologies Corporation as of December 31, 2018 and 2017, the 
related consolidated statements of operations, comprehensive income (loss), stockholders’ equity, and cash flows, for each of 
the three years in the period ended December 31, 2018, and the related notes and financial statement schedule listed in the 
Index at Item 15 and our report dated February 14, 2019 expressed an unqualified opinion thereon. 

Basis for Opinion 

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its 
assessment of the effectiveness of internal control over financial reporting included in the accompanying Management’s Report 
on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal control 
over financial reporting based on our audit. We are a public accounting firm registered with the PCAOB and are required to be 
independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and 
regulations of the Securities and Exchange Commission and the PCAOB. 

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the 
audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all 
material respects. 

Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material 
weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and 
performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a 
reasonable basis for our opinion. 

Definition and Limitations of Internal Control Over Financial Reporting 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally 
accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures 
that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and 
dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit 
preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and 
expenditures of the company are being made only in accordance with authorizations of management and directors of the 
company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or 
disposition of the company’s assets that could have a material effect on the financial statements. 

80 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

/s/Ernst & Young LLP 

Chicago, Illinois 

February 14, 2019 

81 

Item 9B. 

Other Information 

Not applicable. 

82 

 
PART III 

Item 10. 

Directors, Executive Officers and Corporate Governance 

We have adopted a Code of Ethics for Senior Financial Officers that applies to Zebra’s Chief Executive Officer, Chief Financial 
Officer and the Chief Accounting Officer. The Code of Ethics is posted on the Investor Relations – Governance page of Zebra’s 
Internet web site, www.zebra.com, and is available for download. Any waiver from the Code of Ethics and any amendment to 
the Code of Ethics will be disclosed on such page of Zebra’s web site 

All other information in response to this item is incorporated by reference from the Proxy Statement sections entitled 
“Corporate Governance,” “Election of Directors,” “Board and Committees of the Board,” “Executive Officers,” and 
“Section 16(a) Beneficial Ownership Reporting Compliance.” 

Item 11. 

Executive Compensation 

The information in response to this item is incorporated by reference from the Proxy Statement sections entitled “Compensation 
Discussion and Analysis-Executive Summary,” “Compensation Discussion and Analysis,” “Executive Compensation,” 
“Director Compensation,” “Compensation Committee Interlocks and Insider Participation” and “Compensation Committee 
Report.” 

Item 12. 

Security Ownership of Certain Beneficial Owners and Management and Related 
Stockholder Matters 

The information in response to this item is incorporated by reference from the Proxy Statement sections entitled “Ownership of 
our Common Stock” and “Equity Compensation Plan Information.” 

Item 13. 

Certain Relationships and Related Transactions, and Director Independence 

The information in response to this item is incorporated by reference from the Proxy Statement section entitled “Corporate 
Governance.” 

Item 14. 

Principal Accounting Fees and Services 

The information in response to this item is incorporated by reference from the Proxy Statement section entitled “Fees of 
Independent Auditors.” 

83 

 
 
 
 
 
 
 
PART IV 

Item 15. 

Exhibits, Financial Statements and Schedule 

Index to Consolidated Financial Statements and Schedules 

Financial Statements 

  Report of Independent Registered Public Accounting Firm 
  Consolidated Balance Sheets as of December 31, 2018 and 2017 
  Consolidated Statements of Operations for the years ended December 31, 2018, 2017, and 2016 
Consolidated Statements of Comprehensive Income (Loss) for the years ended December 31, 2018, 
2017, and 2016 
Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2018, 2017, and 
2016 
  Consolidated Statements of Cash Flows for the years ended December 31, 2018, 2017, and 2016 
  Notes to Consolidated Financial Statements 

Financial Statement Schedule 

  Schedule II - Valuation and Qualifying Accounts 

All other financial statement schedules are omitted because they are not applicable to the Company. 

PAGE 

40 
41 
42 

43 

44 

45 
46 

88 

Index to Exhibits 

3.1(i) 
3.1(ii) 
4.1 
10.1 
10.2 
10.3 

(3)  Restated Certificate of Incorporation of the Company. 
(12)  Amended and Restated By-laws of Zebra Technologies Corporation, as amended as of January 7, 2013. 
(20)  Specimen stock certificate representing Class A Common Stock. 
(19)  Employment Agreement between the Company and Hugh Gagnier dated June 1, 2018. + 
(17)  Employment Agreement between Olivier Leonetti and the Company dated October 31, 2016. + 
(4)  Form of Amendment No. 1 to Employment Agreement by and between the Company and certain executive 

officers dated December 30, 2008.+ 

10.4 

(17)  Form of indemnification agreement between Zebra Technologies Corporation and each director and executive 

officer. 

10.5 

(10)  Form of Director Stock Option Agreement (1-Year Vesting) under the 2006 Incentive Compensation Plan for 

awards granted to directors on or after May 22, 2008 and prior to December 2, 2008. + 

10.6 

(11)  Amendment to outstanding Stock Option Agreements under the 2006 Incentive Compensation Plan, dated 

December 2, 2008. + 

10.7 
10.8 
10.9 
10.10 
10.11 
10.12 

(7)  2006 Incentive Compensation Plan. + 
(11)  Amendment to the 2006 Incentive Compensation Plan dated December 2, 2008. + 
(14)  2011 Long-Term Incentive Plan (Amended and Restated as of May 15, 2014). + 
(20)  2015 Long-Term Incentive Plan. + 
(9)  2005 Executive Deferred Compensation Plan, as amended. + 
(6)  Form of Amendment to Employment Agreement between Zebra Technologies Corporation and executive 

officers. + 

10.13 

(8)  Amended and Restated Employment Agreement between Zebra Technologies Corporation and Anders 

Gustafsson dated as of May 6, 2010. + 

10.14 
10.15 
10.16 
10.17 
10.18 

(8)  Letter Agreement between Zebra Technologies Corporation and Anders Gustafsson dated as of May 6, 2010. + 
(8)  Form of 2010-2011 time-vested stock appreciation rights agreement for employees other than CEO. + 
(5)  Form of 2012 time-vested stock appreciation rights agreement for employees other than CEO. + 
(15)  Form of 2013-16 time-vested stock appreciation rights agreement for employees other than CEO. + 
(18)  Form of 2017 time-vested stock appreciation rights agreement for employees other than CEO. + 

84 

 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
10.19 
10.20 
10.21 
10.22 
10.23 
10.24 
10.25 
10.26 
10.27 
10.28 
10.29 
10.30 
10.31 
10.32 
10.33 
10.34 
10.35 
10.36 
10.37 

(19)  Form of 2018 stock appreciation rights agreement for employees other than the CEO. + 
(8)  Form of 2010 time-vested stock appreciation rights agreement for CEO. + 
(5)  Form of 2011-12 time-vested stock appreciation rights agreement for CEO. + 
(15)  Form of 2013-16 time-vested stock appreciation rights agreement for CEO. + 
(18)  Form of 2017 time-vested stock appreciation rights agreement for CEO. + 
(19)  Form of 2018 stock appreciation rights agreement for CEO. + 
(8)  Form of 2009 time-vested stock appreciation rights agreement for non-employee directors. + 
(8)  Form of 2010 time-vested stock appreciation rights agreement for non-employee directors. + 
(1)  Form of 2011 time-vested stock appreciation rights agreement for non-employee directors. + 
(5)  Form of 2012 time-vested stock appreciation rights agreement for non-employee directors. + 
(2)  Form of 2016-2017 time-vested restricted stock agreement for employees other than CEO. + 
(19)  Form of 2018 time-vested restricted stock agreement for employees other than the CEO. + 
(13)  Form of 2016-2017 performance-vested equity agreement for employees other than CEO. + 
(19)  Form of 2018 performance-vested restricted stock agreement for employees other than CEO. + 
(15)  Form of 2016-17 time-vested restricted stock agreement for CEO. + 
(19)  Form of 2018 time-vested restricted stock agreement for CEO. + 
(13)  Form of 2016-2017 performance-vested equity agreement for CEO. + 
(19)  Form of 2018 performance-vested restricted stock agreement for CEO. + 
(16)  Amended and Restated Credit Agreement, dated July 26, 2017 (originally dated as of October 27, 2014), by and 
among Zebra, the lenders and issuing banks party thereto, JPMorgan Chase Bank, N.A., and Morgan Stanley 
Senior Funding, Inc. 

10.38 

(19)  Amendment No. 1, dated May 31, 2018, to the Amended and Restated Credit Agreement of July 26, 2017 

(originally dated as of October 27, 2014), by and among Zebra, the lenders and issuing banks party thereto, 
JPMorgan Chase Bank, N.A., and Morgan Stanley Senior Funding, Inc. 

10.39 

(20)  Office Lease dated November 14, 2013 between Griffin Capital Corporation (as assignee from Northwestern 

Mutual Life Insurance Company) and Zebra Technologies Corporation 

10.40 

(20)  First Amendment to Lease dated June 6, 2014 between Griffin Capital Corporation (as assignee from 

Northwestern Mutual Life Insurance Company) and Zebra Technologies Corporation 

10.41 

(20)  Receivables Purchase Agreement dated as of December 1, 2017 among Zebra Technologies International, LLC, 

as the Originator, and Zebra Technologies RSC, LLC, as Buyer 

10.42 

(20)  Receivables Financing Agreement, dated as of December 1, 2017, by and among Zebra Technologies RSC, 

10.43 

21.1 
23.1 
31.1 
31.2 
32.1 

32.2 

101 

LLC, the lenders from time to time party thereto, PNC Bank, National Association, Zebra Technologies, LLC, 
and PNC Capital Markets, LLC 
Master Accounts Receivable Purchase Agreement dated December 19, 2018 among Zebra Technologies Europe 
Limited, Zebra Technologies Corporation, and MUFG Bank, Ltd.* 
Subsidiaries of the Company. * 
Consent of Ernst & Young LLP, independent registered public accounting firm. * 
Certification pursuant to Rule 13a-14(a)/15d-14(a). * 
Certification pursuant to Rule 13a-14(a)/15d-14(a). * 
Certification Pursuant to 18 U.S.C Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act 
of 2002. * 
Certification Pursuant to 18 U.S.C Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act 
of 2002. * 
The following financial information from Zebra Technologies Corporation Annual Report on Form 10-K, for the 
year ended December 31, 2018, formatted in XBRL (Extensible Business Reporting Language): (i) the 
Consolidated Balance Sheets; (ii) the Consolidated Statements of Operations; (iii) the Consolidated Statements 
of Comprehensive Income (Loss); (iv) the Consolidated Statements of Stockholders’ Equity; (v) the 
Consolidated Statements of Cash Flows; and (vi) Notes to Consolidated Financial Statements. 

85 

 
 
 
 
 
 
 
 
 
 
 
(1) 
(2) 
(3) 
(4) 
(5) 
(6) 
(7) 
(8) 
(9) 
(10) 
(11) 
(12) 
(13) 
(14) 
(15) 
(16) 
(17) 
(18) 
(19) 
(20) 

+ 

* 

Incorporated by reference from Current Report on Form 8-K dated May 19, 2011. 
Incorporated by reference from Quarterly Report on Form 10-Q for the quarter ended March 29, 2014. 
Incorporated by reference from Current Report on Form 8-K dated August 1, 2012. 
Incorporated by reference from Current Report on Form 8-K dated January 5, 2009. 
Incorporated by reference from Quarterly Report on Form 10-Q for the quarter ended June 30, 2012. 
Incorporated by reference from Quarterly Report on Form 10-Q for the quarter ended October 2, 2010. 
Incorporated by reference from Current Report on Form 8-K filed on May 15, 2006. 
Incorporated by reference from Quarterly Report on Form 10-Q for the quarter ended April 3, 2010. 
Incorporated by reference from Quarterly Report on Form 10-Q for the quarter ended March 29, 2008. 
Incorporated by reference from Current Report on Form 8-K filed on May 29, 2008. 
Incorporated by reference from Current Report on Form 8-K filed on December 8, 2008. 
Incorporated by reference from Current Report on Form 8-K dated January 7, 2013. 
Incorporated by reference from Quarterly Report on Form 10-Q for the quarter ended July 4, 2015. 
Incorporated by reference from Quarterly Report on Form 10-Q for the quarter ended June 28, 2014. 
Incorporated by reference from Quarterly Report on Form 10-Q for the quarter ended March 30, 2013. 
Incorporated by reference from Quarterly Report on Form 10-Q for the quarter ended July 1, 2017 
Incorporated by reference from Annual Report on Form 10-K for the year ended December 31, 2016 
Incorporated by reference from Quarterly Report on Form 10-Q for the quarter ended April 1, 2017 
Incorporated by reference from Quarterly Report on Form 10-Q for the quarter ended June 30, 2018 
Incorporated by reference from Annual Report on Form 10-K for the year ended December 31, 2017 
Management contract or compensatory plan or arrangement required to be filed as an exhibit to this Annual Report on 
Form 10-K. 
Included with this Annual Report on this Form 10-K. 

Item 16.  Form 10-K Summary 

None. 

86 

 
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this 
report to be signed on its behalf by the undersigned, there unto duly authorized, on the 14th day of February 2019. 

SIGNATURES 

ZEBRA TECHNOLOGIES CORPORATION 
By: /s/ Anders Gustafsson 
Anders Gustafsson 
Chief Executive Officer 

Pursuant to the requirements of the Securities and Exchange Act of 1934, the report has been signed below by the following 
persons in the capacities and on the dates indicated. 

Signature 

/s/ Anders Gustafsson 

Anders Gustafsson 

/s/ Olivier Leonetti 

Olivier Leonetti 

/s/ Colleen O’Sullivan 

Colleen O’Sullivan 

/s/ Michael A. Smith 

Michael A. Smith 

/s/ Andrew K. Ludwick 

Andrew K. Ludwick 

/s/ Ross W. Manire 

Ross W. Manire 

/s/ Richard L. Keyser 

Richard L. Keyser 

/s/ Janice M. Roberts 

Janice M. Roberts 

/s/ Chirantan J. Desai 

Chirantan J. Desai 

/s/ Frank B. Modruson 

Frank B. Modruson 

Date 

February 14, 2019 

February 14, 2019 

February 14, 2019 

February 14, 2019 

February 14, 2019 

February 14, 2019 

February 14, 2019 

February 14, 2019 

February 14, 2019 

February 14, 2019 

Title 

Chief Executive Officer and Director 
(Principal Executive Officer) 

Chief Financial Officer 
(Principal Financial Officer) 

Vice President, Chief Accounting Officer 
(Principal Accounting Officer) 

Director and Chairman of the Board of 
Directors 

Director 

Director 

Director 

Director 

Director 

Director 

87 

 
 
ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES 
Schedule II 
Valuation and Qualifying Accounts 
(In millions) 

Description 

Valuation account for accounts receivable: 
Year ended December 31, 2018 
Year ended December 31, 2017 
Year ended December 31, 2016 
Valuation account for deferred tax assets: 
Year ended December 31, 2018 
Year ended December 31, 2017 
Year ended December 31, 2016 

Balance at 
Beginning 
of Period 

Charged to 
Costs and 
Expenses 

  Deductions 

Balance at 
End of 
Period 

$ 

$ 

3    $ 
3   
6   

134    $ 
47   
48   

1    $ 
1   
—   

—    $ 
91   
18   

1    $ 
1   
3   

78    $ 
4   
19   

3 
3  
3  

56 
134  
47  

See accompanying report of independent registered public accounting firm. 

88 

 
 
 
 
 
   
   
   
 
   
   
   
 
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To Our Investors,
Zebra is advancing our Enterprise Asset Intelligence vision of enabling every front-line asset 

and worker to be visible, connected, and optimally utilized. We have made strong progress as 

we help businesses across many industries digitize their operations and gain a performance 

edge. Zebra is benefiting from key technology megatrends including mobility, automation, 

cloud computing, and the proliferation of smart devices, each of which are critical components 

to this transformation. 

Our Solutions at Work 
Our products and solutions sense data from assets, products, and processes. This information, 

including status and location, is analyzed in real time to determine the best possible 

operational action to improve productivity and give greater insight into business operations. 

Our ultra-rugged and reliable products include a software layer which makes them easy to integrate and intuitive to manage. 

Additionally, our new software applications and tools improve automated data collection and analysis, maximize device 

security, and enhance ease of use. Another integral part of our solutions ecosystem is Zebra Savanna™, which is our intelligent 

edge platform that powers our cloud-based data-driven solutions such as Zebra MotionWorks™, Zebra SmartPack™, and 

Workforce Connect with real-time data. We are collaborating with an increasing number of our independent software partners 

to leverage this platform to deploy new solutions that address our customers’ challenges.

Exceptional 2018 Results
Excellent execution on our strategy drove industry leadership and value for all stakeholders in 2018. Highlights include: 

•  A record number of launches across our product and solution categories

•  13 percent sales growth, or 11 percent on an organic basis,* with broad-based growth across our major product and service 

categories and the vertical markets that we serve

•  210 basis point adjusted EBITDA margin expansion* through strong profitable sales growth and operating expense leverage

•  56 percent growth in non-GAAP diluted earnings per share and record free cash flow of $721 million*

Committed to an Innovative Future
To drive attractive and sustainable profitable growth, Zebra is focused on further penetrating vibrant markets, including 

both existing categories and new markets. We expect to gain traction in these markets through both organic and inorganic 

investments, including highly selective acquisitions. We recently completed two acquisitions; Xplore Technologies, which 

closed in 2018, enhances our product lineup by completing our enterprise tablet portfolio, and Temptime Corporation, which 

closed in early 2019, enhances our supplies business and gives us a competitive advantage in healthcare through a time-

temperature monitoring product portfolio. Our financial flexibility remains a key priority as we invest in our business.

While Zebra has evolved considerably over the years, a strong commitment to innovation and operational excellence has 

enabled our company to stand the test of time. We are encouraged by our strong momentum entering the new year and we are 

well positioned for continued success. In 2019, we celebrate the company’s 50th anniversary by honoring the 7,400 employees 
who make up our Zebra Nation today and all who have contributed to Zebra’s growth over the past five decades. 

I would also like to express my sincere gratitude and appreciation for the ongoing support of our partners and customers over 

the years.

Sincerely, 

Anders Gustafsson

*For a reconciliation of these non-GAAP measures to 
  similar GAAP measures, please see Zebra's 4Q 2018 
  earnings press release located at investors.zebra.com.

Executive Officers

Anders Gustafsson
Chief Executive Officer 

Olivier C. Leonetti
Chief Financial Officer

William J. Burns
Chief Products and Solutions 
Officer

Michael Cho
Senior Vice President, 
Corporate Development 

Joachim Heel
Senior Vice President, 
Global Sales 

Cristen L. Kogl
Senior Vice President,    
General Counsel and       
Corporate Secretary 

Jeffrey F. Schmitz
Senior Vice President, 
Chief Marketing Officer 

Michael H. Terzich
Senior Vice President, 
Chief Administrative Officer 

Stephen E. Williams
Global Supply Chain Officer

Colleen M. O’Sullivan
Vice President,                
Chief Accounting Officer

Form 10-K 
The Zebra Technologies Corporation Form 10-K Report filed 
with the Securities and Exchange Commission is incorporated 
in this annual report. The Code of Ethics for Senior Financial 
Officers is posted on Zebra’s website. Please contact the 
Investor Relations Department at the Corporate Headquarters 
for additional copies of the Form 10-K, or visit our website to 
view an online version of the Form 10-K, or the Code of Ethics 
for Senior Financial Officers. 

Equal Employment Opportunities/Affirmative Action 
It is the policy of Zebra Technologies Corporation to provide 
equal opportunities and affirmative action in all areas of 
its employment practices without regard to race, religion, 
national origin, sex, age, ancestry, citizenship, disability, 
veteran status, marital status, sexual orientation 
or any other reason prohibited by law.

Board of Directors

Michael A. Smith,         
Chairman 1,2,3
Chairman and Chief 
Executive Officer                           
FireVision, LLC 

Anders Gustafsson
Chief Executive Officer 
Zebra Technologies         
Corporation 

Chirantan J. Desai 2
Chief Product Officer 
ServiceNow

Richard L. Keyser 2,3
Chairman 
(Retired) 
W. W. Grainger, Inc. 

Stockholder 
Information

Global Corporate 
Headquarters
Zebra Technologies 
Corporation 
3 Overlook Point 
Lincolnshire, Illinois 60069 
U. S. A.                          
Phone: +1 847 634-6700 
Fax +1 847 913-8766 

Annual Meeting 
Zebra’s Annual Meeting 
of Stockholders will be 
held on May 16, 2019, at 
10:30 a.m. (Central Time) in 
Lincolnshire, Illinois. 

Independent Auditors 
Ernst & Young LLP    
Chicago, Illinois 

Investor Relations
Investors are invited 
to learn more about 
Zebra Technologies 
Corporation by accessing 
the company’s website at                    
investors.zebra.com.

Andrew K. Ludwick 1
Chief Executive Officer
(Retired)
Bay Networks 

Ross W. Manire 1,3
Chief Executive Officer
(Retired)
ExteNet Systems, Inc. 

Frank B. Modruson 1
Chief Information Officer 
(Retired) 
Accenture

Janice M. Roberts 2
Partner 
Benhamou Global            
Ventures, LLC

1 - Member of Audit Committee 
2 -  Member of Compensation  

Committee 

3 -  Member of Nominating and 
Governance Committee

Transfer Agent  
and Registrar
Computershare 
P.O. Box 505000 
Louisville, KY 40233-5000 

Overnight Delivery:
Computershare 
462 South 4th Street,     
Suite 1600
Louisville, KY 40202 

Telephone:
+1 800 522-6645 or             
+1 201 680-6578

TDD for hearing impaired:
+1 800 231-5469 or              
+1 201 680-6610

Website:
www.computershare.com/
investor

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Annual Report 2018

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zebra.com

NA and Corporate Headquarters
+1 847 634 6700

Asia-Pacific Headquarters
+65 6858 0722

EMEA Headquarters
+44 1628 556000

Latin America Headquarters
+1 754 900 4050

ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies 
Corporation, registered in many jurisdictions worldwide. All other trademarks 
are the property of their respective owners. ©2019 Zebra Technologies 
Corporation and/or its affiliates. All rights reserved.

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