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Aaron's Company

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Sector Industrials
Industry Rental & Leasing Services
Employees 10,000+
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FY1997 Annual Report · Aaron's Company
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AR layout Final.wpc  4/24/98 8:23 AM  Page 1

309 E. Paces Ferry Road, N.E.
Atlanta, Georgia 30305-2377
(404) 231-0011

C o r p o r at e   I n f o r m at i o n
Corporate Headquarters
309 E. Paces Ferry Rd., N.E.
Atlanta, Georgia 30305-2377
(404) 231-0011
http://www.aaronrents.com

Subsidiary
Aaron Investment Company
10th & Market Streets
Mellon Bank Building
2nd Floor
Wilmington, Delaware 19801
(302) 888-2351

S h a r e h o l d e r   I n f o r m at i o n
Annual Shareholders Meeting
The annual meeting of the shareholders of Aaron Rents, Inc.
will be held on Tuesday, May 5, 1998, at 10:00 a.m. E.D.T. at the
First Union Plaza, 999 Peachtree Street, N.E., 28th Floor, Atlanta,
Georgia 30309.

Form 10-K
Shareholders may obtain a copy of the Company’s annual report 
on Form 10-K filed with the Securities and Exchange Commission
upon written request, without charge. Such requests should be 
sent to the attention of Gilbert L. Danielson, Vice President,
Finance, Chief Financial Officer, Aaron Rents, Inc.,
309 E. Paces Ferry Rd., N.E., Atlanta, Georgia 30305-2377.

Stock Listing

RNT

Aaron Rents Inc.’s Common Stock and Class A
Common Stock are traded on the New York
Stock Exchange under the symbols “RNT” and
“RNT.A,” respectively.

Transfer Agent and Registrar
SunTrust Bank, Atlanta
Atlanta, Georgia

General Counsel
Kilpatrick Stockton LLP
Atlanta, Georgia

America(cid:213)s

Premier
Name

Furniture
Rental  

In
Rental

&

Purchase

A n n u a l

  R e

p o r t  

1 9 9 7

AR layout Final.wpc  4/24/98 8:23 AM  Page 3

Purchase

Aaron Rents, Inc. is a U.S. leader
in  furniture  rental  and  rental  purchase 
with  393  stores  in  31  states. Positioned  as
“America’s  Premier  Name  in  Furniture
Rental and Rental Purchase,” the Company
offers  both  individual  and  corporate
customers  a  wide  range  of 
residential  and  office  furniture,
accessories, consumer electronics,
and household appliances for
rental, rental purchase
and  sale. The  major
operations are the Rent-to-
Rent  division, the  Aaron’s
Rental  Purchase  division, the Aaron  Rents’
Convention  Furnishings  division, and
MacTavish  Furniture  Industries, which 
supplies  much  of  the  furniture  for  the
Company’s  rental  and  rental  purchase
stores. Aaron  Rents’  strategic  focus  is  on
expanding its higher growth rental purchase
business  while  also  growing  its  core  rent-to-
rent business in selected markets.

America(cid:213)s

Premier
Name in

Furniture
Rental

Rental&

T a b l e   o f   C o n t e n t s

Financial Highlights . . . . . . . . . . . .1

Letter to Shareholders  . . . . . . . . .2

Business Review  . . . . . . . . . . . . . . .4

Selected Financial Information  . .13

Management’s Discussion and
Analysis of Financial Condition 
and Results of Operations  . . . . . .14

Consolidated Balance Sheets  . . . .16

Consolidated Statements 
of Earnings  . . . . . . . . . . . . . . . . .17

Consolidated Statements 
of Shareholders’ Equity  . . . . . . .17

Consolidated Statements 
of Cash Flows . . . . . . . . . . . . . . . .18

Notes to Consolidated 
Financial Statements  . . . . . . . . . .19

Report of Independent 
Auditors . . . . . . . . . . . . . . . . . . . .23

Store Locations  . . . . . . . . . . . . . .24

Board of Directors 
and Officers . . . . . . . . . . . . . . . . .25

Corporate and Shareholder
Information  . . . . . . . . . .Back Cover

F i n a n c i a l

H i g h l i g h t s

(Dollar Amounts in Thousands,
Except Per Share)

Year Ended
December 31,
1997

Year Ended
December 31,
1996

Percentage
Change

OPERATING RESULTS
Revenues
Earnings Before Taxes
Net Earnings
Earnings Per Share
Earnings Per Share Assuming Dilution

$310,751
30,237
18,396
0.96
0.94

FINANCIAL POSITION
Total Assets
Rental Merchandise, Net
Interest-Bearing Debt
Shareholders’ Equity
Book Value Per Share
Debt to Capitalization
Pre-Tax Profit Margin
Net Profit Margin
Return on Average Equity

STORES OPEN
Rent-to-Rent
Rental Purchase
Rental Purchase Franchise
Convention Furnishings

Total Stores

$239,382
176,968
76,486
116,455
6.15
39.6%
9.7%
5.9%
16.4%

105
181
101
6

393

$274,245
25,179
15,393
0.81
0.77

$198,103
149,984
55,365
107,335
5.45
34.0%
9.2%
5.6%
15.5%

103
135
61
2

301

13.3%
20.1%
19.5%
18.5%
22.1%

20.8%
18.0%
38.1%
8.5%
12.8%

1

1.9%
34.1%
65.6%
200.0%

30.6%

Revenues by Calendar Year

Net Earnings by Calendar Year

($ in 000’s)
$350,000
$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
$0

’93   ’94   ’95   ’96   ’97

Rent-to-Rent

Rental Purchase

($ in 000’s)
$20,000

$15,000

$10,000

$5,000

$0

’93   ’94   ’95   ’96   ’97

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To  
O u r
S h a r e h o l d e r s :

2

What  a  tremen d ou s  year !
Aaron Rents expanded coast to coast and achieved record-breaking growth in all facets of the
business in 1997 — the best year in our Company’s history. Total store count during the year
increased nearly one-third to almost 400 stores, adding strong momentum going forward. We
are now uniquely positioned for growth as “America’s Premier Name in Furniture Rental and
Rental Purchase.”

Record revenu es reach ed $31 0.8 mi lli on compared to $274.2 million last
year, up 13%. Record earnings rose 20% to $18.4 million compared to $15.4 million in the
previous  year. Earnings  per  share  were  $.96  ($.94  assuming  dilution)  compared  with  $.81
($.77  assuming  dilution)  for  1996. Your  Company  has  now  achieved  over  six  consecutive
years of record revenues and earnings.

Aaron Rents expan d ed nati onwi d e du ri ng th e year and achieved
our goal of having at least 100 franchise stores open by year end. We entered five new states
in  1997, opening  operations  in  California, Connecticut, Illinois, Iowa  and  Pennsylvania,
increasing our state count to 31. The franchise division alone added 40 stores during the year,
a 66% growth in stores open! 

A majo r acqu i siti on ad d ed 40 rental pu rchase stores in Texas,
doubling our size in that state — the largest rental purchase market in the United States. In
December, we  acquired  the  assets  of  RentMart  Rent-To-Own, Inc., including  its  stores  in
Dallas, Houston and San Antonio. All less than 18 months old, these stores fit naturally with
the Aaron’s Rental Purchase store model, with bigger stores in more desirable market loca-
tions. The  RentMart  transaction  demonstrated  our  commitment  to  acquisitions  when
the fit is right.

I n an oth er key acq u i s iti o n , we  purchased the  assets  of  Blackhawk
Convention Services, Inc. in December, doubling the size of our convention furnishings 
division and extending that service nationwide. Blackhawk operations in the Chicago, New
York  and  Las Vegas  markets, combined  with  our  existing  presence  in Atlanta, Cincinnati,
Dallas and Orlando, will enable us to serve most of the major convention cities of the United
States. We expect this acquisition will also result in spin-off business to our present and future
rent-to-rent stores.

Our rent-to-rent division posted record revenues and earnings
with  steady  and  profitable  growth. We  opened  two  new  stores  during  1997  and  began  a 
program of expanding this business at a stronger rate. The emphasis for this division in 1998
will  be  on  adding  corporate  and  national  accounts  while  maintaining  our  superior 
relationships with existing customers.

Th e  fu rn itu re  manu factu ri ng  d ivi si on , MacTavish Furniture Industries,
turned in another record year, increasing production to $45 million of furniture at cost, which
was supplied primarily to our stores. We continued to invest in our manufacturing capacity
with an 18,000 square foot plant addition and new equipment.

Strength en i ng ou r management i n 19 97 , Robert C. Loudermilk, Jr., who
had  served  as  Vice  President, Real  Estate  since  1993, was  appointed  President  and  Chief
Operating Officer of Aaron Rents after more than a decade of experience in all aspects of 
the  business. Ronald W. Allen, retired  Chairman, President  and  Chief  Executive  Officer  of
Delta Air Lines, was named to the Aaron Rents’ Board of Directors, adding his insight and
knowledge to our Company.

I  beli eve  Aaron  Rents  i s  on  th e  th resh old of the greatest opportunity
for growth in its 43-year history. Our rent-to-rent business performs at a strong and consistent
level  and, to  answer  heightened  market  demand, we  plan  to  expand  this  business  in  both
existing and new markets in 1998. Over the next several years, we expect to enter some 20
new markets with this profitable core business. The pace of this growth will be controlled
and conservative to minimize the normal effects of start-up costs, thereby allowing us to con-
tinue solid profit gains.

Rental  pu rchase  offers  almo st  u n limited  potential for profitable
expansion. Every town in America should have an Aaron’s Rental Purchase store. Our goal is
to become the supplier of choice to the higher end of the lower-income segment of American
consumers. Aaron’s will be the name in rental purchase. That is our vision. Through our fast-
growing unique franchise program and our Company-operated stores, we plan to reach that
goal within the next decade. In 1998 we expect 50 more franchise stores and 15 Company-
operated stores to be opened, which will result in more than 345 rental purchase stores open
by year end. With this base, and through internal growth alone, we should reach the 700-mark
in total stores open in 2000.

3

Aaron Rents has th e fi nancial resou rces to execute our ambitious plan
for growth. During the year, we negotiated a new $40 million credit facility to provide fund-
ing to franchisees for growing our franchise program. Our revolving credit facility with four
banks  was  increased  during  the  year  to  $90  million. The  Company’s  foundation  is  our 
conservative  fiscal  policy  and  stringent  financial  controls  of  our  internal  and  franchise
operations. We are committed to maintaining our strong balance sheet, assuring our ability
to prosper in any economic cycle.

During the year, the Company was named by Forbes Magazine
as one of the 200 best small companies in America. We are proud of this recognition which
sets us apart from others in our industry. Your Company’s stock price excelled in 1997, with
the Common Stock closing at the end of the year at $19.375. At December 31, 1997, the
five-year total return for the Common Stock was 36.9%, a significant achievement.

On  March  20,  1998, the Company’s Common Stock and Class A Common Stock
were listed on the New York Stock Exchange under the symbols RNT and RNT.A, respec-
tively. Our move to the New York Stock Exchange should increase the Company’s visibility
in the investment community and expand our potential investor base.

The future of our Company looks stronger now than at any time since its founding
in 1955. It’s exciting to be part of Aaron Rents today!

R. Charles Loudermilk, Sr.
Chairman and Chief Executive Officer

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Aaron  Rents,  Inc.

America(cid:213)s

Premier
Name in

Furniture
Rental

Rental&

Purchase

Aaron Rents commands 
a unique position in the
furniture rental and
rental purchase 
industries. The Aaron
Rents’ concept, which 
distinguishes it from
competitors, has created
major advantages in 
the marketplace and
spurred record growth.
These are the distinctive
features of Aaron 
Rents, Inc.:

4

Th e   lea d e r   i n   eth i ca l   b u s i n e s s   p racti c e s ,
offering  customers  first-rate  products  and  service  at  competitive  prices
with  full  disclosure  of  terms, backed  by  the Aaron  Rents’  reputation  for
integrity established over 43 years of doing business.
Th e combi nati on of two bu si n esses, rent-to-rent
and rental purchase, providing a powerful synergy for success — with the
rent-to-rent business generating cash flow in all economic cycles and rental
purchase, led by franchising, creating the opportunity for rapid growth.
Th e  effi ci ency  an d  co st  advantages of vertical
integration — unique within the rental industry. Aaron Rents has its own
furniture manufacturing plants, allowing lower pricing, overnight delivery
and quick change of designs. In addition, Aaron Rents has its own network
of  distribution  centers, strategically  located  to  support  fast  delivery 
to customers.
Th e  targeti ng of  the expanding  mid-range  office  furniture
rental market, a niche especially receptive to our competitive pricing, and
representing a growing market for the Company.
Th e  creation  of  our  own market  niche — the  upper  end  of  the
rental  purchase  market — to  whom  we  offer  our  unique  product. This
niche  appreciates  our  level  of  customer  service, our  quality  merchandise
offered  at  the  lowest  prices  in  the  industry, our  larger, more  attractive
stores  in  better  locations  compared  to  typical  competing  stores, and  our
agreement  structure  that  enables  ownership  of  merchandise  in  only  12
months.
Th e development of our rental purchase franchise program, also
unique  in  the  industry, with  strong  growth  resulting  from  the  success  of
the Aaron’s Rental Purchase concept in the marketplace.

The  Aaron  Rents  strategy  is  to  grow  the  rent-to-rent  business  through
opening  new  stores  in  established  and  new  markets, focusing  on  the
profitable office furniture segment and the growing residential corporate
relocation business; and to expand the faster-growing rental purchase busi-
ness through accelerated franchise store openings primarily in smaller mar-
kets, augmented  by  additional  Company-operated  stores  in  major 
markets. The success of this approach has been demonstrated over the 
past several years.

Rent-
Rent-

to-
to-

Rent
Rent

5

Aaron  Rents ranks  as  the  second  largest 
rent-to-rent company in the United States, with 105 stores
commanding 30% of a total market estimated at more
than $600 million. This division, the Company’s original
business  founded  in  1955, serves  a  broad  spectrum  of
people  requiring  temporary  rentals  of  residential  or  office
furniture, accessories  or  appliances  for  a  few  weeks  or
months. Customers range from individuals to corporate
entities: people who need the temporary use of residential
and office furniture and related merchandise.

Corporate  customers  comprise  a  major  market  segment.

These include large corporations and newly formed businesses, professionals such as accoun-
tants  and  attorneys, property  managers  and  real  estate  investors. Their  needs  may  be  the 
furnishing of new offices or rental of equipment for special projects and seasonal events.
Growing demand is being spurred by the relocation of both temporary and permanent
corporate employees, the growth in white-collar desk jobs, and the generally strong need
for office furniture and equipment rentals.

To Meet national account demand,
Aaron Rents’ Rent-to-Rent Division
opened its first three furniture
warehouse facilities in early 1998.
These corporate service centers
bring greater convenience and cost 
savings resulting from lower 
overhead at these 
centralized facilities.

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Aaron Rents’ stores average 21,000 square feet and carry 
a  large  selection  of  brand-name  merchandise  for  rental  or 
sale. As  a  combined  result  of  the  Company’s  volume  pur-
chasing  power  and  its  own  manufacturing  division,
MacTavish Furniture Industries, Aaron Rents is able to offer
significant price savings to its customers. Next-day delivery is
provided from each store’s on-site warehouse. Clearance cen-
ters sell both rental return and new merchandise. Office fur-
niture accounts for 33% of the rent-to-rent rental revenues,
while  residential  furniture  represents  almost  60%.
Electronics and other types of merchandise account for the
remaining 7% of rental revenues.

Early in 1998, the Company opened its first three furni-
ture warehouse facilities in response to demand by national
accounts. These centralized warehouses, strategically located
in  Florida, Pennsylvania  and 
are  designed 
as corporate service centers. Their lower overhead allows 
savings  to  be  passed  on  to  customers. Our  national  cus-
tomers, already familiar with Aaron’s quality products, enjoy
the convenience and quick response of simply telephoning in
or sending orders via facsimile.

Illinois,

6

Rental
Rental

Pu rchase
Pu rchase

Rent-to-Rent 
Rental Revenues

Residential Furniture — 60%
Office Furniture — 33%
Electronics & Other — 7%

7

Th e Aaron(cid:213)s  Rental  Pu rchase division  increased  by  86
stores, or 44%, to a total of 282 stores at the end of 1997 — opening stores at the rate of one
every four days. In keeping with the vision of founder R. Charles Loudermilk, Sr. for Aaron’s
Rental Purchase to be “the name in rental purchase,” a continued strong rate of expansion is
planned for this year and beyond.

We  are  uniquely  positioned  to  gain  an  ever-increasing
share of the $4.1 billion rental purchase market, composed of
an  estimated  19.6  million  U.S. households  with  only  25%
currently  served  by  the  industry. Aaron’s  Rental  Purchase
offers  larger, more  attractive  stores  averaging  8,500  square
feet  compared  to  typical  competing  stores  with  2,500  to
3,000  square  feet. Aaron’s  Rental  Purchase  stores  are  also
located  in  more  appealing  areas  with  a  wider  selection  of
quality, name-brand furniture, electronics, appliances and other
merchandise. Electronics  represent  54%  of  the  rental 
purchase  rental  revenues. Furniture, appliances  and  other
account for the remaining 30%, 14% and 2%, respectively.

Inviting, colorful Aaron’s Rental
Purchase stores in customer-
friendly locations offer the 
advantages of larger showrooms 
and a wider selection of top quality
merchandise. The Aaron’s plan of
ownership, after only 12 monthly
payments, is a major reason for 
this division’s rapid growth.

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Aaron’s Rental Purchase has created a better way to provide the basic necessities of home
furnishings, and  some  of  the  extras  of  life, to  a  large, under-served  segment  of  society.
The Company prides itself on its policy of full disclosure. Transactions are effected in a pro-
fessional manner with all terms explained. We educate our clientele on the value they receive.
This honest approach with our customers helps explain our robust repeat business.

Customers  include  white-collar  professionals, blue-collar  workers, young  couples  and
retirees. Attracting the higher end of this generally lower-income market, the Aaron’s Rental
Purchase  concept  stands  alone. Aaron’s  Rental  Purchase  offers  the 
lowest 
possible  prices  with  its  centerpiece  12-month  ownership  plan. This  unique  plan  allows  a 
customer  to  own  merchandise  after  only  12  monthly  payments, a  sharp  contrast  to  the 
industry norm of 18 to 24 months of weekly payments. Aaron’s has effectively reinvented the
basis of competition in the industry with an entirely new retailing concept, creating a bridge
to the larger retail market as well as the rental purchase market.

On most products, the Aaron’s Rental Purchase price is very competitive with the total
price of comparable products at a conventional credit retailer after the retailer adds interest
and  service  charges. In  addition, Aaron’s  Rental  Purchase  customers  avoid  debt  and  credit
with  no  obligation  beyond  the  current  rental  payment  due, and  they  have  the  privilege  of
returning merchandise at any time.

Company-operated rental purchase stores increased by 46 in 1997 to 181 stores open at
year end. Included in the increase were 40 stores from the Company’s first major acquisition
in  recent  years. Aaron  Rents  acquired  the  assets  of  RentMart  Rent-To-Own, Inc. with  its
stores  in  Dallas, Houston  and  San Antonio, Texas, and  more  than  doubled  the  number  of
Aaron’s  Rental  Purchase  outlets  in  that  state. The  RentMart  stores  provided  an  excellent 
fit  with  the Aaron’s  Rental  Purchase  model  with  larger  and  more  attractive  showrooms  in
more  appealing  locations  and  a  wider  selection  of  top  quality  merchandise. At  the  time  of 
acquisition, all of the RentMart stores were less than 18 months old and had demonstrated a
rapid rate of growth.

Aaron’s Rental Purchase
Systemwide Revenue
Growth and Store Count

282*

196*

142*

118*

82*

’93   ’94   ’95   ’96   ’97

($ in 000’s)
$200,000
$150,000
$100,000
$50,000

$0

Company-Operated Revenues

Franchise Revenues

*Number of Stores

8

Rental Purchase
Rental Revenues

Electronics — 54%
Furniture — 30%
Appliances — 14%
Other — 2%

Rental
Rental
Pu rchase
Pu rchase
Franch i se
Franch i se

9

Aaro n (cid:213) s   Rental   P u rchas e   Fran ch i s e s are multi-
plying  rapidly  with  stores  opening  at  the  rate  of  one  every  nine  days  in  1997. Multi-store 
franchises are the predominant factor behind the growth and succeeded in pushing the fran-
chise division beyond the 100-store level late last year. This base of stores is expected to begin
generating a more significant profit contribution and provide momentum for continuing growth.
A total of 40 franchise stores were added during the year, including our first store in
California, which gave Aaron’s Rental Purchase a presence in all major regions of the coun-
try. Plans call for the opening of 50 additional stores in 1998, most of which are already sold
and in the pipeline, which will result in over 150 franchise stores by the close of the year.

Aaron’s  Rental  Purchase  is  a  recognized  leader  in  franchising, based  on  the  Company’s
relationship  with  franchise  owners  and  its  financial  performance, the  growth  opportunities
for franchise stores, and the strength and stability of corporate man-
agement. This track record is attracting experienced business people
to  acquire Aaron’s  Rental  Purchase  franchises. Typically, a  franchise
owner  has  significant  ownership  or  operational  experience  in  the
including  video  outlets, fast  food  stores,
rental  or  retail  setting,
furniture and appliance stores and automobile dealerships.

The nationally recognized Aaron’s
Rental Purchase franchise program
attracts business people with the
experience and financial capacity 
to acquire and operate profitable
multi-store franchises. These own-
ers are generating momentum for 
continuing strong growth.

AR layout Final.wpc  4/24/98 8:24 AM  Page 13

Quarterly Revenues
of Franchise Stores

($ in 000’s)
$20,000

$15,000

$10,000

$5,000

2*

1*

0

101*

86*

76*

71*

61*

54*

45*

38*

36*

31*

28*

26*

24*

21*

3*

18*

8*

6*

6*

15*

14*

Q2 Q3 Q4   Q1 Q2 Q3 Q4   Q1 Q2 Q3 Q4   Q1 Q2 Q3 Q4   Q1 Q2 Q3 Q4   Q1 Q2 Q3 Q4
1992    1993   1994

1996

1995

1997

*Number of Stores Open

Aaron’s  Rental  Purchase  provides  substantial  support  to
franchise  owners. From  helping  create  an  effective  business
plan to shopping the competition in the area, the Company
is there to assist with site selection, training, publicity, financ-
ing, purchasing discounts and advertising. All aspects of oper-
ating  a  profitable  rental  purchase  business  are  covered  in  a
comprehensive training course for the franchise owner. After
the  opening  of  the  store, ongoing  training  and  support  are
provided by our field consultants. Full data on sales and oper-
ational  controls  are  supplied  to  franchise  owners  via  the
Aaron’s Customer Tracking System (ACTS).

A  major  advantage  for  the  Aaron’s  Rental  Purchase 
franchise  owner  is  the  Company’s  volume  purchasing  plan
that  passes  on  price  benefits  to  the  store, allowing  more
competitive prices to the consumer — a key success factor of
the  Aaron’s  concept. The  franchise  owner  receives  further
cost  benefits  by  obtaining  furniture  supplied  by  the
Company’s own manufacturing division.

To enhance the growth rate of the franchise effort, a new
financing program was developed in 1997 and implemented
in early 1998, increasing cap-
ital  available  to  franchisees
for  new  store  openings. The
$40  million  financing  facility
with  four  major  banks  pro-
vides  inventory  financing  for
new franchise owners. It also
offers  long-term  inventory
and  working  capital  funds  for
multi-store  and  experienced
franchisees.

Ranked  among  the  top
franchises  nationally,
the
Aaron’s  Rental  Purchase
franchise program is growing
at a rapid rate.

1 0

Conventi on 
Conventi on 

Fu rn i sh i ngs
Fu rn i sh i ngs

1 1

Aaron  Rents doubled  the  size  of  its  Convention  Furnishings  division  and
expanded its reach nationwide with the acquisition of the assets of Blackhawk Convention
Services, Inc. last year. This acquisition enables the division to service any city in the United
States through offices located in most of the major convention markets, opening new oppor-
tunities in a growing industry.

Blackhawk’s three locations in the Chicago, New York and Las

Vegas markets were added to the existing Aaron Rents’
Convention Furnishings locations in Atlanta, Cincinnati,
Orlando and Dallas. The acquisition provided our initial
penetration of the Chicago market and paved the way for
the Company’s rent-to-rent business to open a store in
the area in early 1998.

The Aaron Rents’ Convention
Furnishings division provides for
the temporary needs of a wide range
of meetings, from trade shows to
major events like the Super Bowl
and national political conventions.

AR layout Final.wpc  4/24/98 8:24 AM  Page 15

MacTavish
MacTavish
Furniture
Furniture
Industries
Industries

1 2

Reco rd  growth was  achieved  again  as
MacTavish  Furniture  Industries  produced  $45  million  of
merchandise  at  cost. This  Aaron  Rents’  division  manufac-
tured 49% of the furniture rented or sold by the Company’s
rent-to-rent and rental purchase stores.

MacTavish ranks among the largest furniture manufactur-
ers in the United States, with a reputation for high-quality,
durable  and  stylish  furniture  for  both  residential  and  office
uses. Made  especially  for  rental, MacTavish  furniture  incor-
porates  unique  features  especially  valuable  for  the  rental
industry, including  reinforced  frames, highly  resilient  foam
and heavy-duty springs.

The  growing  demands  of  the  ever-increasing

number of stores, both Company-operated and
franchise, required  a  facility  expansion  at
MacTavish  last  year. Currently, the  Company
manufactures furniture at five plants and pro-
duces bedding at four facilities — a part of the
vertical  integration  that  makes  Aaron  Rents
unique in the industry.

S e l e c t e d

F i n a n c i a l   I n f o r m at i o n

Twelve

Nine

Nine

Distribution
Distribution
Centers
Centers

Th e  company continues  to  expand  its  distri-
bution  system, another  unique  feature  of Aaron  Rents  and 
a key competitive advantage. These distribution centers, with a
combined  warehouse  space  of  367,000  square  feet, enable
Aaron  Rents  to  guarantee  quick  delivery  to  customers  and
support the continuing growth of the business. Merchandise
is  warehoused  in  five  distribution  centers  that  are  strategi-
cally  located  across  the  United  States. A  new  facility  to 
serve the northern United States and a 200,000 square foot
national distribution center in southern Georgia are slated to

open in 1998.

(Dollar Amounts in Thousands
Except Per Share)

O p e r a t i n g   R e s u l t s
Systemwide Revenues (1)
Revenues:

Rentals & Fees
Sales
Other

Costs & Expenses:
Cost of Sales
Operating Expenses
Depreciation of

Rental Merchandise

Interest

Earnings Before
Income Taxes

Income Taxes
Net Earnings
Earnings Per Share
Earnings Per Share

Assuming Dilution
Dividends Per Share:

Common
Class A

Financial  Position
Rental Merchandise, Net
Property, Plant &
Equipment, Net

Total Assets
Interest-Bearing Debt
Shareholders’ Equity

A t   Ye a r   E n d
Stores Open:

Year Ended

Year Ended Months Ended Months Ended Months Ended
December 31, December 31, December 31, December 31, December 31,
1994 (unaudited)
1995 (unaudited)

1997

1996

1995

Year Ended
March 31,
1995

Year Ended
March 31,
1994

$364,306

$306,200

$256,500

$192,953

$177,773

$241,286

$189,781

231,207
73,223
6,321
310,751

55,914
149,728

71,151
3,721
280,514

208,463
61,527
4,255
274,245

46,168
135,012

64,437
3,449
249,066

182,311
52,999
2,465
237,775

38,274
119,590

55,408
3,172
216,444

30,237
11,841
$ 18,396
.96
$

25,179
9,786
$ 15,393
.81
$

21,331
8,113
$ 13,218
.68
$

.94

.04
.04

$

.77

.04
.04

$

.66

.05
.02

$

137,098
39,218
1,908
178,224

28,350
90,027

41,612
2,323
162,312

15,912
6,032
9,880
.51

.49

.05
.02

$
$

$

127,995
39,875
1,471
169,341

28,772
85,464

39,912
2,185
156,333

13,008
5,021
7,987
.42

.40

.05
.02

$
$

$

173,208
53,655
2,029
228,892

38,696
115,028

53,708
3,033
210,465

18,427
7,102
$ 11,325
.59
$

.58

.045
.025

$

130,962
53,139
1,083
185,184

38,879
91,927

37,310
2,063
170,179

15,005
6,209
8,796
.52

.51

.04
.03

$
$

$

13

$176,968

$149,984

$122,311

$122,311

$119,781

$121,356

$113,599

39,757
239,382
76,486
116,455

33,267
198,103
55,365
107,335

23,492
158,645
37,479
91,094

23,492
158,645
37,479
91,094

23,532
155,914
46,894
81,418

24,181
157,527
43,159
84,951

18,819
144,917
53,123
59,830

High-quality furniture is the 
hallmark of MacTavish Furniture
Industries, known nationally for its
craftsmanship. MacTavish furniture
is not only well designed and stylish,
but is designed to meet the tough
demands of the rental industry.

Company-Operated
Franchise

292
101
Rental Agreements in Effect 219,800
3,100
Number of Employees

240
61
179,600
2,550

212
36
158,900
2,160

212
36
158,900
2,160

203
24
152,100
2,150

203
26
156,600
2,200

200
15
126,700
2,100

(1) Systemwide revenues include rental revenues of franchise Aaron’s Rental Purchase stores.

AR layout Final.wpc  4/24/98 8:24 AM  Page 17

Management(cid:213)s Discu ssion and 
Analysis of Financial Condition
and Resu lts of Operations

14

Change  i n  Fi scal  Year  En d

During 1995, the Company changed its fiscal year end from
March 31 to December 31, which resulted in a nine-month
fiscal year ended December 31, 1995. The decision to change
the fiscal year end was made for more convenience in both
internal  and  external  communications. To  aid  comparative
analysis, the  Company  has  elected  to  present  the  results  of
operations for the twelve months ended December 31, 1995
(unaudited), along with the years ended December 31, 1997
and December 31, 1996.

Resu lts  o f  O perati ons

Year  Ended  December  31, 1997  versus  Year  Ended
December 31, 1996

Total revenues for 1997 increased $36.5 million (13.3%) to
$310.8 million compared to $274.2 million in 1996 due pri-
marily to a $22.7 million (10.9%) increase in rentals and fees
revenues, plus an $11.7 million (19.0%) increase in sales. Of
this  increase  in  rentals  and  fees  revenues, $19.2  million
(84.4%)  was  attributable  to  the  Aaron’s  Rental  Purchase
division. Rentals and fees revenues from the Company’s rent-
to-rent operations increased $3.5 million (3.3%) during the
same period.

Revenues  from  retail  sales  increased  $5.8  million  (11.1%) 
to  $58.6  million  in  1997, from  $52.8  million  for  the  same
period  last  year. This  increase  was  due  to  increased  sales  of
both  new  and  rental  return  furniture  in  the  rent-to-rent 
division. Non-retail  sales, which  primarily  represent  mer-
chandise  sold  to  Aaron’s  Rental  Purchase  franchisees,
increased $5.9 million (66.7%) to $14.6 million compared to
$8.8 million for the same period last year. The increased sales
are due to the growth of the franchise operations.

Other revenues for 1997 increased $2.1 million (48.6%) to
$6.3 million compared to $4.3 million in 1996. This increase
was attributable to franchise fee and royalty income increas-
ing $2.1 million (70.8%) to $5.0 million compared to $2.9
million last year, reflecting the addition of 40 new franchise
stores  in  1997  and  improved  operating  revenues  at  mature
franchise stores.

Cost of sales from retail sales increased $4.4 million (11.7%)
to  $42.3  million  compared  to  $37.8  million, and  as  a  per-
centage  of  sales, increased  slightly  to  72.1%  from  71.7% 
primarily due to product mix. Cost of sales from non-retail
sales  increased  $5.3  million  (64.1%)  to  $13.7  million  from
$8.3 million, and as a percentage of sales, decreased to 93.4%
from 94.9%. The decrease in 1997 in cost of sales as a per-
centage  of  sales  is  due  to  slightly  higher  margins  on  sales
through the Company’s distribution centers.

Operating  expenses  increased  $14.7  million  (10.9%)  to
$149.7 million from $135.0 million. As a percentage of total
revenues, operating expenses were 48.2% in 1997 and 49.2%
in 1996. Operating expenses declined as a percentage of total
revenues  between  years  due  to  the  spreading  of  expenses
over higher revenues.

Depreciation  of  rental  merchandise  increased  $6.7  million
(10.4%) to $71.2 million, from $64.4 million, and as a percent-
age of total rentals and fees, decreased to 30.8% from 30.9%.

Interest expense increased $272,000 (7.9%) to $3.7 million
compared to $3.4 million. As a percentage of total revenues,
interest  expense  was  1.2%  in  1997  compared  to  1.3%  in
1996. The slight decrease in interest expense as a percentage
of  revenues  was  due  to  the  effect  of  lower  debt  levels  as  a
percentage of revenues throughout the year being offset by
slightly higher interest rates.

Income tax expense increased $2.1 million (21.0%) to $11.8
million compared to $9.8 million. The Company’s effective
tax rate was 39.2% in 1997 compared to 38.9% in 1996, pri-
marily due to higher state income taxes.

As  a  result, net  earnings  increased  $3.0  million  (19.5%)  to
$18.4  million  for  1997  compared  to  $15.4  million  for  the
same period in 1996. As a percentage of total revenues, net
earnings were 5.9% in 1997 and 5.6% in 1996.

Year Ended December 31, 1996 verses Twelve Months
Ended December 31, 1995 (unaudited)

Total revenues for 1996 increased $36.5 million (15.3%) to
$274.2 million compared to $237.8 million in 1995 due pri-
marily to a $26.2 million (14.3%) increase in rentals and fees
revenues, plus an $8.5 million (16.1%) increase in sales. Of
this  increase  in  rentals  and  fees  revenues, $16.6  million
(19.6%)  was  attributable  to  the  Aaron’s  Rental  Purchase
division. Rentals and fees revenues from the Company’s rent-
to-rent operations increased $9.5 million (9.8%) during the
same period.

The  Company  has  financed  its  growth  through  a  revolving
credit  agreement  with  several  banks, trade  credit  and  inter-
nally generated funds. The revolving credit agreement provides
for unsecured borrowings up to $90.0 million which includes
a  $6.0  million  credit  line  to  fund  daily  working  capital
requirements. At December 31, 1997, an aggregate of $75.9
million was outstanding under this facility, bearing interest at
an average fixed rate of 6.57%. The Company uses interest
rate swap agreements as part of its overall long-term financing
program. At December 31, 1997, the Company had swap
agreements with notional principal amounts of $40.0 million
which effectively fixed the interest rates on an equal amount
of the Company’s revolving credit agreement at 6.93%.

The  Company  believes  that  the  expected  cash  flows  from
operations, proceeds from the sale of rental return merchan-
dise, bank  borrowings  and  vendor  credit, together  with  the
proceeds  of  a  proposed  stock  offering  (see  Note  M  in  the
Notes to Consolidated Financial Statements), will be sufficient
to fund the Company’s capital and liquidity needs for at least
the next 24 months.

In February 1997, the Company’s Board of Directors autho-
rized  the  repurchase  of  up  to  1,000,000  shares  of  the
Company’s  Common  Stock  and  Class  A  Common  Stock.
During 1997, 795,000 shares were purchased at an aggregate
cost of $8.9 million.

The Company has paid dividends for eleven consecutive years.
A $.02 per share dividend on Common Stock and on ClassA
Common Stock was paid in January 1997 and July 1997, for a
total fiscal year cash outlay of $761,000. The Company cur-
rently expects to continue its policy of paying dividends.

Year  20 0 0

15

The Year 2000 issue arises from the widespread use of com-
puter programs that rely on two-digit date codes to perform
computations or decision-making functions. The Company’s
significant computer programs, including financial, account-
ing, store operating and point-of-sale software, have recently
been or are in the process of being updated. The upgrading
and  rewriting  of  the  Company’s  software  is  being  done  to
gain further strategic advantages over competitors and is not
the  result  of  any  anticipated Year  2000  issues. However, as
part of the Company’s continuing process to update systems,
management has required that vendor-purchased and inter-
nally developed software be Year 2000 compliant. Therefore,
based on recent and continuing strategic enhancement of the
Company’s  software, management  does  not  expect  any
material  impact  to  the  Company’s  business, operations  or
financial condition as a result of Year 2000 issues.

Revenues from retail sales increased $5.6 million (11.8%) to
$52.8 million in 1996, from $47.2 million for the same peri-
od last year. This increase was due to increased sales of both
new and rental return furniture in the rent-to-rent division.
Non-retail sales, which primarily represent merchandise sold
to Aaron’s  Rental  Purchase  franchisees, increased  $3.0  mil-
lion  (51.0%)  to  $8.8  million  compared  to  $5.8  million  for
the same period last year. The increased sales are due to the
growth of the franchise operations.

Other revenues increased $1.5 million (105.4%) to $2.9 mil-
lion compared to $1.4 million last year. This increase was due
to  adding  25  new  franchise  stores  in  1996  as  well  as  older
franchise stores gaining in revenues.

Cost of sales from retail sales increased $4.8 million (14.5%)
to  $37.8  million  compared  to  $33.1  million, and  as  a  per-
centage  of  sales, increased  slightly  to  71.7%  from  70.1% 
primarily due to product mix. Cost of sales from non-retail
sales  increased  $3.1  million  (59.5%)  to  $8.3  million  from
$5.2 million, and as a percentage of sales, increased to 94.9%
from 89.8%. The increase in cost of sales as a percentage of
sales  is  due  to  a  larger  percentage  of  franchise  sales  in
1996, which are at lower margins than other miscellaneous
wholesale sales.

Operating  expenses  increased  $15.4  million  (12.9%)  to
$135.0 million from $119.6 million. As a percentage of total
revenues, operating expenses were 49.2% in 1996 and 50.3%
in 1995. Operating expenses declined as a percentage of total
revenues  between  years  due  to  the  spreading  of  expenses
over higher revenues.

Depreciation  of  rental  merchandise  increased  $9.0  million
(16.3%) to $64.4 million and, as a percentage of total rentals
and fees, increased to 30.9% from 30.4%. This increase is pri-
marily due to a change in the rental merchandise mix during
the year.

Interest expense increased $277,000 (8.7%) to $3.4 million
compared to $3.2 million. As a percentage of total revenues,
interest is unchanged at 1.3% due to stability in interest rates
during 1996.

Income tax expense increased $1.7 million (20.6%) to $9.8
million compared to $8.1 million. The Company’s effective
tax rate was 38.9% in 1996 versus 38.0% for the same peri-
od in 1995.

As  a  result, net  earnings  increased  $2.2  million  (16.5%)  to
$15.4  million  for  1996  compared  to  $13.2  million  for  the
same period in 1995. As a percentage of total revenues, net
earnings were 5.6% in both 1996 and 1995.

Liqu i dity and Capital Resou rces

Cash  flows  from  operations  for  the  years  ended  December
31, 1997 and 1996 was $105.3 million and $89.5 million,
respectively. Such  cash  flows  include  profits  on  the  sale  of
rental  return  merchandise. The  Company’s  primary  capital
requirements  consist  of  acquiring  rental  merchandise  for
both  rent-to-rent  and  Company-operated  Aaron’s  Rental
Purchase stores. As the Company continues to grow, the need
for  additional  rental  merchandise  will  continue  to  be  the
Company’s major capital requirement. These capital require-
ments  historically  have  been  financed  through  bank  credit,
cash  flow  from  operations, trade  credit  and  proceeds  from
the sale of rental return merchandise.

AR layout Final.wpc  4/24/98 8:24 AM  Page 19

Conso li dated

Balance  Sh eets

(In Thousands, Except Share Data)

A s s e t s
Cash
Accounts Receivable
Rental Merchandise
Less: Accumulated Depreciation

Property, Plant & Equipment, Net
Prepaid Expenses & Other Assets
Total Assets

1 6

L i a b i l i t i e s   &   S h a r e h o l d e r s ’   E q u i t y

Accounts Payable & Accrued Expenses
Dividends Payable
Deferred Income Taxes Payable
Customer Deposits & Advance Payments
Bank Debt
Other Debt

Total Liabilities

Commitments & Contingencies
Shareholders’ Equity

Common Stock, Par Value $.50 Per Share;

Authorized: 25,000,000 Shares;
Shares Issued: 16,170,987

Common Stock, Class A, Par Value $.50 Per Share;

Authorized: 25,000,000 Shares;
Shares Issued: 5,361,761 
Additional Paid-In Capital
Retained Earnings

Less: Treasury Shares at Cost,

Common Stock, 1,058,041 Shares 

at December 31, 1997 and 415,941 Shares 
at December 31, 1996

Class A Common Stock, 1,525,255 Shares 

at December 31, 1997 and 1,418,855 Shares
at December 31, 1996
Total Shareholders’ Equity

Total Liabilities & Shareholders’ Equity

December 31,
1997

December 31,
1996

$

96
11,794
246,498
(69,530)
176,968
39,757
10,767
$239,382

$ 31,071
379
6,687
8,304
75,904
582
122,927

$

84
10,491
210,516
(60,532)
149,984
33,267
4,277
$198,103

$ 24,999
382
2,882
7,140
55,125
240
90,768

8,085

8,085

2,681
15,484
113,864
140,114

2,681
15,445
96,226
122,437

(9,523)

(2,315)

(14,136)
116,455
$239,382

(12,787)
107,335
$198,103

The accompanying notes are an integral part of the Consolidated Financial Statements.

Consoli dated  Statements  o f  Earn i ngs

(In Thousands,
Except Per Share)

R e v e n u e s

Rentals and Fees
Retail Sales
Non-Retail Sales
Other

C o s t s   &   E x p e n s e s
Retail Cost of Sales
Non-Retail Cost of Sales
Operating Expenses
Depreciation of Rental Merchandise
Interest

Earnings Before Income Taxes
Income Taxes
Net Earnings
Earnings Per Share 
Earnings Per Share Assuming Dilution

Year Ended
December 31,
1997

Year Ended

Nine Months
Ended

December 31, December 31,

1996

1995

$231,207
58,602
14,621
6,321
310,751

42,264
13,650
149,728
71,151
3,721
280,514
30,237
11,841
$ 18,396
.96
$
.94

$208,463
52,757
8,770
4,255
274,245

37,848
8,320
135,012
64,437
3,449
249,066
25,179
9,786
$ 15,393
.81
$
.77

$137,098
35,537
3,681
1,908
178,224

24,983
3,367
90,027
41,612
2,323
162,312
15,912
6,032
9,880
.51
.49

$
$

Consoli dated  Statements  of  Sharehold ers(cid:213)  Equ ity

1 7

(In Thousands)

Balance, March  31, 1995

Reacquired Shares
Dividends
Reissued Shares
Net Earnings

Treasury Stock

Common Stock

Shares

Amount

Common

Class A

Additional
Paid-In
Capital

Retained
Earnings

(2,179)
(194)

$(13,578)
(3,134)

$ 3,318

$ 2,681

$ 15,314

$ 77,216

13

72

56

Balance, December  31, 1995

(2,360)

(16,640)

Stock Dividend
Reacquired Shares
Dividends
Reissued Shares
Net Earnings

Balance, December  31, 1996

Reacquired Shares
Dividends
Reissued Shares
Net Earnings

(164)

(2,889)

689

4,427

(1,835)
(795)

(15,102)
(8,918)

47

361

3,318
4,767

2,681

15,370

75

8,085

2,681

15,445

96,226

39

(758)

18,396

Balance, December  31, 1997

(2,583)

$ (23,659)

$ 8,085

$ 2,681

$15,484

$113,864

The accompanying notes are an integral part of the Consolidated Financial Statements.

(732)
1
9,880

86,365
(4,767)

(765)

15,393

AR layout Final.wpc  4/24/98 8:24 AM  Page 21

Conso li dated

Statements  o f  Cash  Flows

Notes  to  Conso li dated

Fi nancial  Statements

Year Ended
December 31,
1997

Year Ended Months Ended
December 31, December 31,

1996

1995

Nine 

(In Thousands)

O p e r a t i n g   A c t i v i t i e s

Net Earnings
Depreciation & Amortization
Deferred Income Taxes
Change in Accounts Payable & 

Accrued Expenses

Change in Accounts Receivable
Other Changes, Net
Cash Provided by Operating Activities

I n v e s t i n g   A c t i v i t i e s

$ 18,396
77,487
3,805

$ 15,393
70,693
(899)

5,103
(1,083)
1,587
105,295

$ 9,880
45,798
(345)

242
255
(711)
55,119

(5,476)
1,979
(72,926)
30,892
(533)
(46,064)

51,933
(56,845)
(768)
(367)
(3,134)
129
(9,052)
3
95
98

$

5,695
(2,339)
982
89,525

(17,534)
1,823
(137,023)
48,352
(3,891)
(108,273)

85,299
(67,434)
21
(765)
(2,889)
4,502
18,734
(14)
98
84

$

$

1 8

Additions to Property, Plant & Equipment
Book Value of Property Retired or Sold
Additions to Rental Merchandise
Book Value of Rental Merchandise Sold
Contracts & Other Assets Acquired
Cash Used by Investing Activities

(15,165)
6,531
(145,262)
58,436
(21,665)
(117,125)

F i n a n c i n g   A c t i v i t i e s

Proceeds from Revolving Credit Agreement
Repayments on Revolving Credit Agreement
Increase (Decrease) in Other Debt
Dividends Paid
Acquisition of Treasury Stock
Issuance of Stock Under Stock Option Plan
Cash Provided (Used) by Financing Activities
Increase (Decrease) in Cash
Cash at Beginning of Year
Cash at End of Year

$

118,545
(97,766)
342
(761)
(8,918)
400
11,842
12
84
96

Cash Paid During the Year:

Interest
Income Taxes

$

3,713
6,989

The accompanying notes are an integral part of the Consolidated Financial Statements.

3,384
7,531

$ 2,642
7,677

At  December  31, 1997  and  1996, and  for  the Years  Ended
December 31, 1997 and 1996, and the Nine Months Ended
December 31, 1995.

Note  A:  Summary  o f  Si gn i ficant
Accou nti ng  Po li ci es

Principles  of  Consolidation — The  consolidated  financial
statements include the accounts of Aaron Rents, Inc. and its
wholly-owned  subsidiary, Aaron  Investment  Company  (the
Company). All significant intercompany accounts and trans-
actions  have  been  eliminated. The  preparation  of  the
Company’s  consolidated  financial  statements  in  conformity
with generally accepted accounting principles requires man-
agement  to  make  estimates  and  assumptions  that  affect  the
amounts reported in these financial statements and accompa-
nying notes. Actual results could differ from those estimates.

Line of Business — The Company is engaged in the business
of renting and selling residential and office furniture and other
merchandise  throughout  the  U.S. The  Company  manufac-
tures furniture principally for its rental and sales operations.

Rental  Merchandise consists  primarily  of  residential  and
office furniture, consumer electronics and other merchandise
and is recorded at cost. Prior to January 1, 1996, depreciation
was  provided  using  the  straight-line  method  over  the  esti-
mated useful life of the merchandise, principally from 1 to 5
years, after  allowing  for  a  salvage  value  of  5%  to  60%.
Effective  January  1, 1996, the  Company  prospectively
changed  its  depreciation  method  on  merchandise  in  the
rental purchase division acquired after December 31, 1995,
from  generally  14  months  straight-line  with  a  5%  salvage
value to a method that depreciates the merchandise over the
agreement  period, generally  12  months, when  on  rent, and
36 months, when not on rent, to a 0% salvage value. This new
method is similar to a method referred to as the income fore-
casting  method  in  the  rental  purchase  industry. The
Company  adopted  the  new  method  because  management
believes that it provides a more systematic and rational allo-
cation  of  the  cost  of  rental  purchase  merchandise  over  its
useful life. The effect for the year ended December 31, 1996
of  the  change  in  the  depreciation  method  on  merchandise
purchased  after  December  31, 1995  was  to  decrease  net
income  by  approximately  $850,000  ($.04  per  share). In
addition, based on an analysis of the average composite life of
the  division’s  rental  purchase  merchandise  on  rent  or  on
hand  at  December  31, 1995, the  Company  extended  the
depreciable  lives  of  that  merchandise  from  generally  14
months to 18 months, and made other refinements to depre-
ciation rates on rental and rental purchase merchandise. The
effect  of  such  change  in  depreciable  lives  and  other  refine-
ments  was  to  increase  net  income  for  the  year  ended

December  31, 1996  by  approximately  $709,000  ($.04  per
share). The  Company  recognizes  rental  revenues  over  the
rental period and recognizes all costs of servicing and main-
taining merchandise on rent as incurred.

Property, Plant  and  Equipment are  recorded  at  cost.
Depreciation  and  amortization  are  computed  on  a  straight-
line  basis  over  the  estimated  useful  lives  of  the  respective
assets, which  are  from  8  to  27  years  for  buildings  and
improvements  and  from  2  to  5  years  for  other  depreciable
property and equipment. Gains and losses related to disposi-
tions  and  retirements  are  included  in  income. Maintenance
and repairs are charged to income as incurred; renewals and
betterments  are  capitalized. The  Company  adopted
Statement  of  Financial  Accounting  Standards  No. 121,
“Accounting for the Impairment of Long-Lived Assets and for
Long-Lived Assets to be Disposed Of” (SFAS 121), in the first
quarter of 1996. The effect of the adoption was not material.

Deferred Income Taxes are provided for temporary differ-
ences between the amounts of assets and liabilities for finan-
cial and tax reporting purposes. Such temporary differences
arise  principally  from  the  use  of  accelerated  depreciation
methods on rental merchandise for tax purposes.

Cost of Sales includes the depreciated cost of rental return
residential and office merchandise sold and the cost of new
residential and office merchandise sold. It is not practicable
to  allocate  operating  expenses  between  selling  and  rental
operations.

Advertising — The  Company  expenses  advertising  costs  as
incurred. Such  costs  aggregated  $9,530,000  in  1997,
$10,422,000  in  1996, and  $6,258,000  for  the  nine  months
ended December 31, 1995.

Stock Based Compensation — The Company has elected to
follow  Accounting  Principles  Board  Opinion  No. 25,
“Accounting  for  Stock  Issued  to  Employees”(APB  25)  and
related Interpretations in accounting for its employee stock
options  and  adopted  the  disclosure-only  provisions  of
Statement  of  Financial  Accounting  Standards  No. 123,
“Accounting for Stock Based Compensation” (FAS 123). The
Company grants stock options for a fixed number of shares
to employees with an exercise price equal to the fair value of
the shares at the date of grant and, accordingly, recognizes no
compensation expense for the stock option grants.

Excess Costs over Net Assets Acquired — Goodwill is amor-
tized  on  a  straight-line  basis  over  a  period  of  twenty  years.
Long-lived  assets,
including  goodwill, are  periodically
reviewed  for  impairment  based  on  an  assessment  of  future
operations. The Company records impairment losses on long-
lived  assets  used  in  operations  when  indicators  of  impair-
ment are present and the undiscounted cash flows estimated
to  be  generated  by  those  assets  are  less  than  the  assets’ 
carrying amount.

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Impact  of  Recently  Issued  Accounting  Standard — In  June
1997, the  Financial  Accounting  Standards  Board  issued
Statement  of  Financial  Accounting  Standards  No. 131,
“Disclosures  about  Segments  of  an  Enterprise  and  Related
Information” (FAS  131), which  is  effective  for  1998. FAS
131 establishes standards for the way that public companies
report information about operating segments in annual finan-
cial  statements  and  requires  that  those  companies  report
selected  information  about  operating  segments  in  interim
financial  reports. It  also  establishes  standards  for  related 
disclosures  about  products  and  services, geographic  areas,
and  major  customers. The  Company  will  adopt  the  new
requirements  in  its  annual  financial  statements  in  1998.
Management has not completed its analysis of the effect of
FAS 131 on its reported segments.

497,000  and  885,000  in  1997  and  1996, respectively, and
576,000 shares in the nine months ended December 31, 1995.

Note  D: Property,  Plant  &  Equ i pment

(In Thousands)

Land
Buildings & Improvements
Leasehold Improvements & Signs
Fixtures & Equipment
Construction in Progress

December 31,
1997

December 31,
1996

$

4,643
17,698
19,243
19,402
3,380
64,366

$

3,662
15,787
16,068
15,738
2,726
53,981

(24,609)
$ 39,757

(20,714)
$ 33,267

Note  B:  Change  i n  Fi scal  Year  En d

Less: Accumulated Depreciation

& Amortization

20

During 1995, the Company changed its fiscal year end from
March 31 to December 31, which resulted in a nine-month
fiscal year ended December 31, 1995. The decision to change
the fiscal year end was made for more convenience in both
internal and external reporting.

Results of operations (condensed) for the nine-month peri-
ods ended December 31, 1995 and December 31, 1994 are
shown below:

(In Thousands, Except
Per Share Amounts)

Revenues
Cost of Sales
Operating and Other Expenses
Depreciation of Rental Merchandise
Earnings Before Income Taxes
Income Taxes
Net Earnings
Earnings Per Share
Earnings Per Share 
Assuming Dilution

Nine Months Ended

December 31,
1995

December 31,
1994
(unaudited)

$178,224
28,350
92,350
41,612
15,912
6,032
9,880
.51

$
$

$169,341
28,772
87,649
39,912
13,008
5,021
$ 7,987
.42
$

.49

.40

Note  C:  Earn i ngs  Per  Share

During 1997, the Company adopted Statement of Financial
Accounting  Standards  No. 128, “Earnings  per  Share”, (FAS
128). FAS 128 replaced the calculation of primary and fully
diluted  earnings  per  share  with  earnings  per  share  and 
earnings  per  share  assuming  dilution. Earnings  per  share  is
computed  by  dividing  net  income  by  the  weighted  average
number  of  common  shares  outstanding  during  the  year
which were 19,165,000 shares in 1997, 19,099,000 shares in
1996, and  19,461,000  shares  in  the  nine  months  ended
December  31, 1995. The  computation  of  earnings  per  share
assuming  dilution  includes  the  dilutive  effect  of  stock
options. Such stock options had the effect of increasing the
weighted  average  shares  outstanding  assuming  dilution  by

Note  E:  Debt

Bank Debt — The Company has a revolving credit agreement
with  four  banks  providing  for  unsecured  borrowings  up  to
$90,000,000, which  includes  a  $6,000,000  credit  line  to
fund daily working capital requirements. Amounts borrowed
bear interest at the lower of the lender’s prime rate, LIBOR
plus  .50%, or  the  rate  at  which  certificates  of  deposit  are
offered  in  the  secondary  market  plus  .625%. The  pricing
under the working capital line is based upon overnight bank
borrowing rates. At December 31, 1997 and 1996, an aggre-
gate  of  $75,904,000  (bearing  interest  of  6.57%)  and
$55,125,000, respectively, was outstanding under this agree-
ment. The Company pays a .22% commitment fee on unused
balances. The  weighted  average  interest  rate  on  borrowings
under the revolving credit agreement (before giving effect to
interest rate swaps) was 6.29% in 1997, 6.17% in 1996 and
6.99% for the nine months ended December 31, 1995. The
effect of interest rate swaps on the weighted average interest
rate was not material.

The Company has entered into interest rate swap agreements
that effectively fix the interest rate on $20,000,000 of bor-
rowings under the revolving credit agreement at an average
rate  of  7.0%  until  November  2003  and  an  additional
$20,000,000  at  an  average  rate  of  6.85%  until  June  2005.
These swap agreements involve the receipt of amounts when
the floating rates exceed the fixed rates and the payment of
amounts  when  the  fixed  rates  exceed  the  floating  rates  in
such agreements over the life of the agreements. The differ-
ential  to  be  paid  or  received  is  accrued  as  interest  rates
change and is recognized as an adjustment to the floating rate
interest  expense  related  to  the  debt. The  related  amount
payable  to  or  receivable  from  counterparties  is  included  in
accrued liabilities or other assets. Unrealized losses under the
swap  agreements  aggregated  $926,000  at  December  31,
1997. The  fair  value  of  the  Company’s  bank  debt  approxi-
mates its carrying value.

The revolving credit agreement may be terminated on nine-
ty days’ notice by the Company or six months’ notice by the
lenders. The  debt  is  payable  in  60  monthly  installments 
following the termination date if terminated by the lenders.

The  agreement  requires  that  the  Company  not  permit  its
consolidated net worth as of the last day of any fiscal quarter
to be less than the sum of (a) $105,000,000 plus (b) 50% of
the  Company’s  consolidated  net  income  (but  not  loss)  for
the period beginning July 1, 1997 and ending on the last day
of such fiscal quarter. It also places other restrictions on addi-
tional  borrowings  and  requires  the  maintenance  of  certain
financial  ratios. At  December  31, 1997, $6.7  million  of
retained  earnings  was  available  for  dividend  payments  and
stock repurchases under the debt restrictions.

Other  Debt — Other  debt  of  $582,000  at  December  31,
1997 and $240,000 at December 31, 1996 primarily repre-
sents  an  insurance  premium  financing  agreement  bearing
interest at 6.22%. Other debt matures in 1998.

Note  F:  I ncome  Taxes

(In Thousands)

Current Income 
Tax Expense:

Federal
State

Deferred Income 

Tax Expense (Benefit):

Federal
State

Year Ended

Year Ended
December 31, December 31, December 31,
1996

1997

1995

Nine Months
Ended

$ 7,375
661
8,036

$ 9,503
1,182
10,685

$5,577
800
6,377

3,287
518
3,805
$11,841

(889)
(10)
(899)
$ 9,786

(302)
(43)
(345)
$6,032

Significant components of the Company’s deferred income
tax liabilities and assets are as follows:

(In Thousands)

Deferred Tax Liabilities:

Rental Merchandise and 

Property, Plant & Equipment

Other, Net 

Total Deferred Tax Liabilities 
Deferred Tax Assets:

Accrued Liabilities 
Advance Payments 
Other, Net 

Total Deferred Tax Assets 
Net Deferred Tax Liabilities 

December 31, December 31,

1997

1996

$ 9,265
1,244
10,509

1,015
2,276
531
3,822
$ 6,687

$5,486
1,141
6,627

892
2,150
703
3,745
$2,882

The Company’s effective tax rate differs from the federal
income tax statutory rate as follows:

Year Ended

Year Ended
December 31, December 31, December 31,
1996

1997

1995

Nine
Months
Ended

Statutory Rate 

35.0%

35.0%

35.0%

Increases in Taxes Resulting 
From State Income Taxes,
Net of Federal Income 
Tax Benefit 

Other, Net  

2.5
1.7

3.0%
.9%

3.2%
(.3)

Effective Tax Rate 

39.2%

38.9%

37.9%

Note  G:  Commitments

The  Company  leases  warehouse  and  retail  store  space  for
substantially  all  of  its  operations  under  operating  leases
expiring  at  various  times  through  2007. Most  of  the  leases
contain renewal options for additional periods ranging from
1 to 15 years or provide for options to purchase the related
property  at  predetermined  purchase  prices  which  do  not
represent bargain purchase options. The Company also leas-
es transportation equipment under operating leases expiring
during the next 3 years. Management expects that most leas-
es will be renewed or replaced by other leases in the normal
course of business.

Future  minimum  rental  payments,
including  guaranteed
residual values, required under operating leases that have ini-
tial or remaining non-cancelable terms in excess of one year
as of December 31, 1997, are as follows: $20,838,000 in 1998;
$16,819,000  in  1999; $12,444,000  in  2000; $19,319,000  in
2001; $4,164,000 in 2002; and $4,457,000 thereafter.

Rental  expense  was  $22,146,000  in  1997, $17,886,000  in
1996 and $11,513,000 for the nine months ended December
31, 1995.

The  Company  leases  five  buildings  from  certain  officers  of
the  Company  under  leases  expiring  through  1998  for 
annual rentals aggregating $383,000.

The  Company  maintains  a  401(k)  savings  plan  for  all  full-
time  employees  with  at  least  one  year  of  service  with  the
Company  and  who  meet  certain  eligibility  requirements.
The plan allows employees to contribute up to 10% of their
annual compensation with 50% matching by the Company on
the first 4% of compensation. The Company’s expense related
to  the  plan  was  $357,000  in  1997, $308,000  in  1996  and
$162,000 for the nine months ended December 31, 1995.

2 1

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Note  H:  Shareh old ers(cid:213)  Equ ity

During 1996, the Company declared a 100% stock dividend
on its Common Stock and Class A Common Stock. Each
stockholder  received  one  share  of  Common  Stock  for  each
share of Common Stock and Class A Common Stock held.
All share and per share amounts have been restated to reflect
the 100% stock dividend. Common stock is non-voting.

At  December  31, 1997, the  Company  held  a  total  of
2,583,296 common shares in its treasury, and is authorized
by  the  Board  of  Directors  to  acquire  up  to  an  additional
208,090 shares.

The  Company  has  1,000,000  shares  of  preferred  stock
authorized. The  shares  are  issuable  in  series  with  terms  for
each series fixed by the Board and such issuance is subject to
approval by the Board of Directors. No preferred shares have
been issued.

Note  I:  Sto ck  O pti ons

The  Company  has  stock  option  plans  under  which  options 
to  purchase  shares  of  the  Company’s  Common  Stock  are
granted  to  certain  key  employees. Under  the  plans, options
granted  become  exercisable  after  a  period  of  two  or  three
years and unexercised options lapse five or ten years after the
date of the grant. Options are subject to forfeiture upon ter-
mination  of  service. Under  the  plans, 2,000,500  of  the
Company shares are reserved for issuance at December 31,
1997. The weighted-average fair value of options granted was
$8.58 in 1997 and $4.99 in 1996.

Pro  forma  information  regarding  net  earnings  and  earnings
per share is required by FAS 123, and has been determined
as  if  the  Company  has  accounted  for  its  employee  stock
options  granted  in  1997  and  1996  under  the  fair  value
method  of  that  Statement. The  fair  value  for  these  options
was  estimated  at  the  date  of  grant  using  a  Black-Scholes
option  pricing  model  with  the  following  weighted-average
assumptions for 1997 and 1996, respectively: risk-free inter-
est rates of 5.88% and 6.72%; a dividend yield of .25% and
.4%; volatility  factor  of  the  expected  market  price  of  the
Company’s common stock of .39 and .335; and a weighted-
average expected life of the option of 8 years.

The Black-Scholes option valuation model was developed for
use in estimating the fair value of traded options which have
no vesting restrictions and are fully transferable. In addition,
option valuation models require the input of highly subjec-
tive  assumptions  including  the  expected  stock  price  vola-
tility. Because  the  Company’s  employee  stock  options  have

characteristics  significantly  different  from  those  of  traded
options, and because changes in the subjective input assump-
tions can materially affect the fair value estimate, in manage-
ment’s  opinion, the  existing  models  do  not  necessarily 
provide  a  reliable  single  measure  of  the  fair  value  of  its
employee stock options.

For purposes of pro forma disclosures, the estimated fair value
of the options is amortized to expense over the options’ vest-
ing period. The Company’s pro forma information follows (in
thousands except for earnings per share information):

Pro forma net earnings
Pro forma earnings per share
Pro forma earnings per share

assuming dilution

Year Ended

Year Ended
December 31, December 31,

1997

$17,508
.91

1996

$14,825
.78

.89

.74

Because Statement 123 is applicable only to options granted
subsequent to December 31, 1994, its pro forma effect will
not be fully reflected until future years.

The table below summarizes option activity for the periods
indicated in the Company’s stock option plans.

(In Thousands, Except Price Per Share)

Options

Outstanding at April 1, 1995

Exercised
Forfeited

Outstanding at December 31, 1995

Granted
Exercised
Forfeited

Outstanding at December 31, 1996

Granted
Exercised
Forfeited

Outstanding at December 31, 1997

Exercisable at December 31, 1997

1,294
(24)
(22)

1,248
780
(701)
(8)

1,319
322
(47)
(9)

1,585

501

Weighted
Average
Exercise
Price

$ 4.54
3.00
6.68

4.54
9.88
3.00
9.68

8.48
15.95
5.28
10.83

$10.07

$ 6.62

Exercise prices for options outstanding as of December 31,
1997  ranged  from  $4.88  to  $16.50. The  weighted-average
remaining contractual life of those options is 6.58 years.

22

Note  J:  Quarterly  Fi nancial
I n fo rmation  (U nau d ited)

(In Thousands
Except Per Share)

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

Year ended December 31, 1997
Revenues
Gross Profit
Earnings Before Taxes
Net Earnings
Earnings Per Share
Earnings Per Share

$76,480
43,574
7,080
4,312
.22

$

$77,465
44,236
7,608
4,633
.24

$

$76,238
43,996
7,883
4,805
.25

$

$80,568
45,559
7,666
4,646
.25

$

Assuming Dilution

.22

.24

.25

.24

Year ended December 31, 1996
Revenues
Gross Profit
Earnings Before Taxes
Net Earnings
Earnings Per Share
Earnings Per Share

$64,693
38,873
6,791
4,159
.22

$

$67,610
39,980
6,375
3,914
.21

$

$71,224
41,273
6,198
3,787
.20

$

$70,718
39,259
5,815
3,533
.18

$

Assuming Dilution

.21

.20

.19

.18

Note  K:  Franch i si ng  o f  Aaron(cid:213)s
Rental  Pu rchase  Stores

The Company franchises Aaron’s Rental Purchase stores. As
of December 31, 1997 and December 31, 1996, 186 and 155
franchises had been awarded, respectively. Franchisees pay a
non-refundable initial franchise fee of $35,000 and an ongo-
ing royalty of 5% of cash receipts. The Company recognizes
this income as earned and includes it in Other Revenues in
the Consolidated Statements of Earnings. The Company has
guaranteed  certain  lease  and  debt  obligations  (primarily
extending through 1999) of some of the franchisees amount-
ing to $127,000 and $8,131,000, respectively, at December
31, 1997. The  Company  receives  a  guarantee  and  servicing
fee  based  on  such  franchisees’  outstanding  debt  obligations
which it recognizes as income over the guarantee and servic-
ing  period. The  Company  has  recourse  rights  to  the  leased
property and to the assets securing the debt obligations. As a
result, the Company does not expect to incur any significant
losses under these guarantees.

Note  L:  Acqu i siti ons

In December 1997, the Company acquired substantially all
of  the  assets  of  RentMart  Rent-To-Own, Inc., a  wholly-
owned subsidiary of the Associates Capital Corporation, for
$18,012,000 in cash. The excess cost over the fair market
value  of  tangible  assets  acquired  was  approximately
$4,300,000.

In December 1997, the Company acquired substantially all of
the  assets  of  Blackhawk  Convention  Services, Inc. for
$3,500,000 in cash. The excess cost over the fair market value
of tangible assets acquired was approximately $2,700,000.

Both  acquisitions  were  accounted  for  under  the  purchase
method  and, accordingly, the  results  of  operations  of  the
acquired businesses are included in the Company’s results of
operations from their dates of acquisition. The effect of these
acquisitions  on  the  1997  consolidated  financial  statements
was not significant.

Note  M:  Propo sed  Sto ck  Offeri ng

On or about March 31, 1998, the Company intends to file a
registration  statement  for  the  sale  by  the  Company  of
2,100,000  shares  of  Common  Stock. The  proceeds  of  the
offering, if  consummated, would  be  used  to  reduce  indebt-
edness and for general business purposes, including opening
additional  rent-to-rent  and  rental  purchase  stores  and
expanding manufacturing and distribution capacity.

Repo rt  o f  I n d epen d ent  Au d itors

To the Board of Directors and Shareholders of 
Aaron Rents, Inc.:

We  have  audited  the  accompanying  consolidated  balance
sheets of Aaron Rents, Inc. and Subsidiaries as of December
31, 1997 and 1996, and the related consolidated statements
of earnings, shareholders’ equity and cash flows for the years
ended December 31, 1997 and 1996, and the nine months
ended  December  31, 1995. These  financial  statements  are
the  responsibility  of  the  Company’s  management. Our
responsibility  is  to  express  an  opinion  on  these  financial
statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally
accepted auditing standards. Those standards require that we
plan  and  perform  the  audit  to  obtain  reasonable  assurance
about  whether  the  financial  statements  are  free  of  material
misstatement. An  audit  includes  examining, on  a  test  basis,
evidence  supporting  the  amounts  and  disclosures  in  the
financial statements. An audit also includes assessing the
accounting principles used and significant estimates made by
management, as well as evaluating the overall financial state-
ment presentation. We believe that our audits provide a rea-
sonable basis for our opinion.

In our opinion, the financial statements referred to above
present fairly, in all material respects, the consolidated finan-
cial  position  of  Aaron  Rents, Inc. and  Subsidiaries  as  of
December 31, 1997 and 1996, and the consolidated results
of their operations and their cash flows for the years ended
December 31, 1997 and 1996, and the nine months ended
December 31, 1995, in conformity with generally accepted
accounting principles.

As  discussed  in  Note  A  to  the  Consolidated  Financial
Statements, in  1996, the  Company  changed  its  method  of
accounting for depreciation of rental purchase merchandise.

Atlanta, Georgia
March 23, 1998

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Common  Sto ck  Market  Pri ces
&  Divi d en d s

On  March  20, 1998, the  Company’s  Common  Stock  and
Class A Common Stock were listed on the New York Stock
Exchange under the symbols “RNT” and “RNT.A,” respectively.
Previously, the  Company’s  Common  Stock  and  Class  A
Common Stock were traded on The NASDAQ Stock Market
under the symbols “ARON” and “ARONA,” respectively.

The approximate number of shareholders of the Company’s
Common  Stock  and  Class A  Common  Stock  at  March  23,
1998, was 4,500. The following table shows, for the periods
indicated, the range of high and low prices per share for the
Common Stock and Class A Common Stock as reported by
NASDAQ, and the cash dividends declared per share.

The  closing  price  for  the  Common  Stock  and  Class  A
Common  Stock  on  March  23, 1998, was  $23.438  and
$22.625, respectively. The Company currently expects to
continue its policy of paying dividends.

Common Stock

High

Low

December 31, 1997
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

December 31, 1996
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

Class A
Common Stock

December 31, 1997
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

December 31, 1996
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

$12.875
13.375
18.250
20.250

$10.375
15.000
14.250
14.625

$10.063
10.375
12.750
15.500

$ 9.000
9.688
11.000
10.750

High

Low

$14.000
13.750
18.000
18.500

$11.250
16.000
16.250
15.750

$ 9.750
10.000
11.938
14.500

$ 8.875
10.750
12.750
12.625

Cash
Dividends
Per Share

$

.02

.02

$

.02

.02

Cash
Dividends
Per Share

$

.02

.02

$

.02

.02

B oard  of  Di recto rs

R. Charles Loudermilk, Sr.
Chief Executive Officer,
Chairman of the Board
Aaron Rents, Inc.

Ronald W. Allen
Retired Chairman,
President and Chief
Executive Officer
Delta Air Lines

Leo Benatar (1), (2)
Sr. Partner and
Associate Consultant
A.T. Kearney

Gilbert L. Danielson
Vice President, Finance,
Chief Financial Officer
Aaron Rents, Inc.

Earl Dolive (1)
Vice Chairman of the
Board, Emeritus
Genuine Parts
Company

24

S t o r e   a n d   F a c i l i t y   L o c at i o n s

J. Rex Fuqua
Vice Chairman,
Fuqua Enterprises, Inc.

Keith C. Groen
Vice President, Legal,
and Secretary 
Aaron Rents, Inc.

Ingrid Saunders Jones (2)
Vice President,
Corporate 
External Affairs
The Coca-Cola
Company

Robert C. Loudermilk, Jr.
President, Chief
Operating Officer
Aaron Rents, Inc.

Officers

R. Charles Loudermilk, Sr.
Chairman of the Board,
Chief Executive Officer

Robert C. Loudermilk, Jr.
President, Chief Operating Officer

Gilbert L. Danielson
Vice President, Finance,
Chief Financial Officer

William K. Butler, Jr.
President, Aaron’s Rental 
Purchase Division

Brian E. Stahl
President, Aaron Rents’
Rent-to-Rent Division

William J. Sammons
President, Aaron Rents’
Convention Furnishings Division

Keith C. Groen
Vice President,
Legal, and Secretary

D. Bruce Cox
Vice President,
Mid Atlantic Region

Bennett E. Creasman
Vice President, South Region

Lyle M. Digby
Vice President, Western Region

Richard L. Levine
Vice President,
Purchasing and Distribution

Michael J. Malone
Vice President, Aaron Rents’
Convention Furnishings Division

Daniel J. Nold
Vice President, Midwest Region

Mitchell S. Paull
Vice President, Treasurer

Eduardo Quiñones
Vice President, Florida Region

Lt. Gen. M. Collier Ross (1)
U.S. Army (retired)

R. K. Sehgal
Vice Chairman and
Chief Executive Officer
H. J. Russell and
Company

James L. Cates
Vice President, Risk Management

Robert P. Sinclair, Jr.
Corporate Controller

(1)  Member of Audit Committee
(2)  Member of Stock Option Committee

At December 31, 1997
Rent-to-Rent 
Company-Operated Rental Purchase
Franchised Rental Purchase
Convention Furnishings

Total Stores

105
181
101
6

393

Manufacturing & Distribution Centers 14