Quarterlytics / Industrials / Rental & Leasing Services / Aaron's Company

Aaron's Company

aan · NYSE Industrials
Claim this profile
Ticker aan
Exchange NYSE
Sector Industrials
Industry Rental & Leasing Services
Employees 10,000+
← All annual reports
FY2020 Annual Report · Aaron's Company
Sign in to download
Loading PDF…
UNITED STATES

SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K

(Mark One)

☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2020

OR

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF

1934

For the Transition Period from                  to                 

Commission file Number. 1-13941

 THE AARON'S COMPANY, INC.

(Exact name of registrant as specified in its charter)

Georgia
(State or other jurisdiction of 
incorporation or organization)

400 Galleria Parkway SE

Suite 300

Atlanta

Georgia

(Address of principal executive offices)

85-2483376
(I. R. S. Employer 
Identification No.)

30339-3194
(Zip Code)

Registrant’s telephone number, including area code: (678) 402-3000

Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Common Stock, $0.50 Par Value

 Trading Symbol
AAN

Name of each exchange on which registered
New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: NONE

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.     Yes  ☐    No  ☒

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.     Yes  ☐    No  ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements
for the past 90 days.    Yes  ☒    No  ☐

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to

be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the
registrant was required to submit and post such files).    Yes  ☒    No  ☐

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form
10-K.  ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the

definitions of "large accelerated filer," "accelerated filer," and "smaller reporting company" in Rule 12b-2 of the Exchange Act.

Large Accelerated Filer

Non-Accelerated Filer

Emerging Growth Company

☐

ý

☐

Accelerated Filer

Smaller Reporting Company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided pursuant to Section 7(a)(2)(B) of the Securities Act

  ☐
  ☐

☐

with any new or revised financial accounting standards provided pursuant to Section 7(a)(2)(B) of the Securities Act

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ☐ No ☒

As of June 30, 2020, the last business day of the registrant’s most recently completed second quarter, the registrant’s common stock was not publicly traded.

As of February 16, 2021, there were 34,204,911 shares of the Company’s common stock outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s definitive Proxy Statement for the 2021 annual meeting of shareholders, to be filed subsequently with the Securities and

Exchange Commission, or SEC, pursuant to Regulation 14A, are incorporated by reference into Part III of this Annual Report on Form 10-K.

1

PART I

ITEM 1. BUSINESS
ITEM 1A. RISK FACTORS
ITEM 1B. UNRESOLVED STAFF COMMENTS
ITEM 2. PROPERTIES
ITEM 3. LEGAL PROCEEDINGS
ITEM 4. MINE SAFETY DISCLOSURES

PART II

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER
PURCHASES OF EQUITY SECURITIES
ITEM 6. SELECTED FINANCIAL DATA
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
DISCLOSURE
ITEM 9A. CONTROLS AND PROCEDURES
ITEM 9B. OTHER INFORMATION

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS OF THE REGISTRANT AND CORPORATE GOVERNANCE
ITEM 11. EXECUTIVE COMPENSATION
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED
STOCKHOLDER MATTERS
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

PART IV

ITEM 15. EXHIBITS, FINANCIAL STATEMENTS AND SCHEDULES

SIGNATURES

2

6
6
15
34
34
34
34

35

35
36

37
54
55

102
102
102

103
103
103

103
103
103

104
104

107

CAUTIONARY NOTE REGARDING FORWARD LOOKING STATEMENTS

Certain oral and written statements made by The Aaron's Company, Inc. (the "Company") contain, or will contain, certain forward-looking statements regarding
business strategies, market potential, future financial performance and other matters. The words "believe," "expect," "expectation," "anticipate," "may," "could,"
"should", "intend," "belief," "estimate," "plan," "target," "project," "likely," "will," "forecast," "outlook," or other similar words or phrases, among others, generally
identify "forward-looking statements," which speak only as of the date the statements were made. The matters discussed in these forward-looking statements are
subject to risks, uncertainties and other factors that could cause actual results to differ materially from those projected, anticipated or implied in the forward-
looking statements. In particular, information included under "Risk Factors," "Financial Statements and Supplementary Data," and "Management’s Discussion and
Analysis of Financial Condition and Results of Operations" contain forward-looking statements. Where, in any forward-looking statement, an expectation or belief
as to future results or events is expressed, such expectation or belief is based on the current plans and expectations of our management and expressed in good faith
and believed to have a reasonable basis, but there can be no assurance that the expectation or belief will result or be achieved or accomplished. Whether any such
forward-looking statements are in fact achieved will depend on future events, some of which are beyond our control. Except as may be required by law, we
undertake no obligation to modify or revise any forward-looking statements to reflect events or circumstances occurring after the date of this Annual Report.
Factors, risks, trends and uncertainties that could cause actual results or events to differ materially from those anticipated include the matters described under "Risk
Factors" and "Management’s Discussion and Analysis of Financial Condition and Results of Operations," in addition to the following other factors, risks, trends
and uncertainties:

•

•

•

•

•

•

•

•

•

•

•

the effect on our business from the COVID-19 pandemic and related measures taken by governmental or regulatory authorities to combat the pandemic,
including the impact of the pandemic and such measures on: (a) demand for the lease-to-own products offered by the Company, (b) changes in lease
merchandise write-offs and the provision for returns and uncollectible renewal payments, (c) our customers, including their ability and willingness to
satisfy their obligations under their lease agreements, (d) our suppliers, including their ability to provide us with the merchandise we need to buy from
them, (e) our associates, (f) our labor needs, including our ability to adequately staff our operations, (g) our revenue and overall financial performance and
(h) the manner in which we are able to conduct our operations;

changes in the enforcement of existing laws and regulations and the adoption of new laws and regulations that may unfavorably impact our business, and
failures to comply with existing or new laws or regulations, including those related to consumer protection, as well as an increased focus on our industry
by federal and state regulatory authorities, which we expect to intensify under the new Presidential Administration;

our strategic plan, including components of that plan related to centralizing key processes, including customer lease decisioning and payments, and real
estate repositioning and consolidation, failing to deliver the benefits and outcomes we expect, with respect to improving our business in particular;

increased competition from direct-to-consumer and virtual lease-to-own competitors, as well as from traditional and on-line retailers and other
competitors;

financial challenges faced by our franchisees, which could be exacerbated in future periods by the COVID-19 pandemic and its unfavorable impacts on
unemployment and other economic factors, and/or by related governmental or regulatory measures to combat the pandemic;

weakening general market and economic conditions, especially as they may affect retail sales, unemployment and consumer confidence or spending
levels;

the possibility that the operational, strategic and shareholder value creation opportunities from the separation may not be achieved;

the failure of the separation to qualify for the expected tax treatment;

cybersecurity breaches, disruptions or failures in our information technology systems and our failure to protect the security of personal information about
our customers;

our ability to attract and retain key personnel;

our ability to maintain or improve market share in the categories in which we operate despite heightened competitive pressure;

3

•

•

•

•

•

•

•

•

our ability to improve operations and realize cost savings;

our ability to access capital markets or raise capital, if needed;

our ability to protect our intellectual property and other material proprietary rights;

changes in our services or products;

our ability to acquire and integrate businesses, and to realize the projected results of acquisitions;

negative reputational and financial impacts resulting from future acquisitions or strategic transactions;

restrictions contained in our debt agreements; and

other factors described in this Annual Report and from time to time in documents that we file with the SEC.

You should read this Annual Report completely and with the understanding that actual future results may be materially different from expectations. All forward-
looking statements made in this Annual Report are qualified by these cautionary statements. These forward-looking statements are made only as of the date of this
Annual Report, and we do not undertake any obligation, other than as may be required by law, to update or revise any forward-looking or cautionary statements to
reflect changes in assumptions, the occurrence of events, unanticipated or otherwise, and changes in future operating results over time or otherwise.

Comparisons of results for current and any prior periods are not intended to express any future trends, or indications of future performance, unless expressed as
such, and should only be viewed as historical data.

4

PART I

ITEM 1. BUSINESS

Unless otherwise indicated or unless the context otherwise requires, all references in this Annual Report on Form 10-K to the "Company," "our Company", "The
Aaron's Company," "Aaron's," "we," "us," "our" and similar expressions are references to The Aaron’s Company, Inc. and its consolidated subsidiaries, which
holds, directly or indirectly, the assets and liabilities historically associated with the historical Aaron’s Business segment (the "Aaron’s Business") prior to the
separation of the Aaron's Business segment from the Progressive Leasing and Vive segments further described below.

Our Company

The Aaron's Company, Inc. is a leading, technology-enabled, omni-channel provider of lease-to-own ("LTO") and purchase solutions generally focused on serving
the large, credit-challenged segment of the population. Through our portfolio of approximately 1,300 stores and our Aarons.com e-commerce platform, we provide
consumers with LTO and purchase solutions for the products they need and want, including furniture, appliances, electronics, computers and a variety of other
products and accessories. We focus on providing our customers with unparalleled customer service and an attractive value proposition, including competitive
monthly payments and total cost of ownership, as compared to other LTO providers, high approval rates and lease term flexibility. In addition, we offer a wide
product selection, free prompt delivery, product setup, service and returns, and the ability to pause, cancel or resume lease contracts at any time with no additional
costs to the customer.

As of December 31, 2020, the Company had 1,092 Company-operated stores in 43 states and Canada, and 248 independently-owned franchised stores in 35 states
and Canada.

Description of Spin-off Transaction

On October 16, 2020, management of Aaron’s, Inc. finalized the formation of a new holding company structure in anticipation of the separation and distribution
transaction described below. Under the holding company structure, Aaron’s, Inc. became a direct, wholly owned subsidiary of a newly formed company, Aaron’s
Holdings Company, Inc. Aaron's, Inc. thereafter was converted to a limited liability company ("Aaron’s, LLC"). Upon completion of the holding company
formation, Aaron’s Holdings Company, Inc. became the publicly traded parent company of the Progressive Leasing, Aaron’s Business, and Vive segments.

On November 30, 2020 (the "separation and distribution date"), Aaron's Holdings Company, Inc. completed the previously announced separation of the Aaron's
Business segment from its Progressive Leasing and Vive segments and changed its name to PROG Holdings, Inc. (referred to herein as "PROG Holdings" or
"Former Parent"). The separation of the Aaron's Business segment was effected through a distribution (the "separation", the "separation and distribution", or the
"spin-off transaction") of all outstanding shares of common stock of a newly formed company called The Aaron's Company, Inc. ("Aaron's", "The Aaron's
Company" or the "Company"), a Georgia corporation, to the PROG Holdings shareholders of record as of November 27, 2020. Upon the separation and
distribution, Aaron's, LLC became a wholly-owned subsidiary of The Aaron's Company. Shareholders of PROG Holdings received one share of The Aaron's
Company for every two shares of PROG Holdings common stock. Upon completion of the separation and distribution transaction, The Aaron's Company became
an independent, publicly traded company under the ticker "AAN" on the New York Stock Exchange ("NYSE"). References to PROG Holdings may refer to
Aaron's, Inc. or Aaron's Holdings Company, Inc. for transactions, events, and obligations prior to the separation and distribution date or PROG Holdings, Inc. for
transactions, events, and obligations of PROG Holdings at or subsequent to the separation and distribution date.

Strategic Plan

Our management team is committed to executing against the following core set of strategic priorities to further transform and grow the business:

•

Promote our Value Proposition to Attract New Customers to our Brand – We continue to develop innovative marketing campaigns that better illustrate
our value proposition to new, existing and previous Aaron’s customers. We utilize traditional and digital marketing communications aimed at educating
our target customer about our key competitive advantages. Those advantages include competitive monthly payments and total cost of ownership, as
compared to other LTO providers, high in-store approval rates and unparalleled customer service. In addition, we offer a wide product selection, free
prompt delivery, product setup, service and returns, and the ability to pause, cancel or resume lease contracts at any time with no additional costs to the
customer. We believe this value proposition, supported by our advanced omni-channel capabilities and existing store and supply chain infrastructure,
differentiates us from competitors and will drive new customers to both our e-commerce and in-store channels.

5

•

•

Enhance the Customer Experience Through Technology – We continue to provide an enhanced customer experience by developing and maintaining
technologies that give the customer more control over the lease transaction. These technologies include data-enabled lease decisioning, fully transactional,
on-line shopping, delivery management services and payment platforms that increase flexibility and customization for the customer. These initiatives are
designed to provide our customers with the ability to transact, schedule deliveries, request service, and manage the payment process though their digital
devices. We expect these initiatives to increase repeat business, reduce our customer acquisition cost, and improve the performance of our customer lease
portfolio.

Align our Store Footprint to our Customer Opportunity – We intend to reduce our 1,092 company-operated stores in existing markets by approximately
300 stores over the next 3 to 4 years. Through a strategic review of our real estate portfolio, we expect that we can increase profitability and continue to
successfully serve our markets through a combination of (a) repositioning, remodeling and consolidating our existing stores and (b) utilizing our growing
Aarons.com shopping and servicing platform. We expect that this strategy, together with our increased use of technology to better serve our customers,
will enable us to reduce store count while retaining a significant portion of our existing customer relationships, as well as attracting new customers.
Further, we believe there are opportunities to expand to new markets in the future. As part of the optimization of our store portfolio, we have successfully
tested a new store concept, which features larger showrooms and/or re-engineered store layouts, increased product selection, technology-enabled
shopping and checkout, and a refined operating model.

• Maintain a Well-Capitalized Balance Sheet – As of December 31, 2020 we had cash and cash equivalents of approximately $76.1 million with additional
liquidity available through a $250.0 million senior unsecured revolving credit facility from which no amounts have been drawn. We expect to utilize a
flexible capital structure and our low-leverage balance sheet to execute our strategies and deliver sustainable, long-term growth. In addition to balance
sheet flexibility, we expect to generate strong excess cash flow that will allow the Company to fund its operations, pursue strategic acquisitions or other
strategic relationships, and return capital to shareholders.

Competitive Assets

We have a unique set of physical and intangible assets developed over decades in the LTO business, which are difficult, expensive, and time consuming to
replicate. We have developed a comprehensive strategy to leverage these assets including the following:

•

•

Our brand and physical presence in approximately 700 markets – With over 65 years in business, the Company is recognized nationwide as a leader in
the LTO marketplace. This brand recognition has led to an approximate 66% repeat customer rate for the new leases we enter into, and as of
December 31, 2020, our company-operated and franchised stores had approximately 1.1 million customers with active leases. The versatility of our
business model enables us to successfully serve diverse markets including rural, suburban and urban markets, helping mitigate the impact of local
economic disruptions resulting from specific industry economic cycles, weather, and other disruptive events.

Industry leading technology and analytics – The Company has invested in technology to improve the customer experience and its operational execution.
These investments include platforms for enhanced data analytics, algorithm-led lease approval decisioning, digital customer onboarding, centralized
payment processing and an e-commerce website that allows the customer to review and select merchandise where the customer desires to do so, complete
the lease application and, if approved, complete the LTO agreement and make the first lease payment on-line. Our technology-enabled platforms simplify
the transaction and provide customers with enhanced transparency and flexibility throughout their lease, and provide management with information
needed to optimize the financial performance of the business.

• Management teams with deep industry experience and customer relationships – The Company's stores are managed by a group of tenured managers and

multi-unit leaders who have deep knowledge of the LTO transaction and operations, as well as experience with our credit challenged customer base. Our
high levels of customer service are enhanced by years of relationship building and LTO industry experience that is hard to replicate. Our average
management tenure is as follows: 8 years for store managers; 10 years for regional managers; 15 years for divisional vice presidents; and 22 years for our
Chief Store Operations Officer.

•

Last-mile, reverse logistics and refurbishment capabilities – We have approximately 2,200 delivery trucks located throughout our network enabling us to
provide last-mile and reverse logistics capabilities in our markets. All Aaron’s stores have a dedicated logistics team and infrastructure that enable us to
offer our customers complimentary, prompt delivery, in-home set-up, product repair or replacement services, and reverse logistics for the products our
customers obtain from us. Our stores also include refurbishment operations for returned merchandise, allowing us to provide pre-leased products for lease
or sales in our stores and maximize inventory utilization.

6

•

In-house upholstered furniture and bedding manufacturing – Under our Woodhaven Furniture Industries ("Woodhaven") manufacturing division, we
have the capacity to manufacture approximately 1.5 million units per year of furniture and bedding, utilizing over 800,000 square feet of manufacturing
capacity in two primary furniture facilities and seven mattress locations. In-house manufacturing provides control over quality and construction, fast
response to changing customer tastes and market trends, reduced inventory fulfillment lead times, and mitigation of inventory supply disruptions.

Operating Segments

As of December 31, 2020, the Company has one operating and reportable segment ("Aaron's"), which is consistent with the current organizational structure and
how the chief operating decision maker regularly reviews results to analyze performance and allocate resources.

The operating results of our reportable segment may be found in (i) Item 7. Management's Discussion and Analysis of Financial Condition and Results of
Operations and (ii) Item 8. Financial Statements and Supplementary Data.

The Lease-to-Own Business Model

The LTO model offers customers an attractive alternative to traditional methods of purchasing home furnishings, electronics, appliances, computers and other
consumer goods and accessories. In a standard LTO transaction, the customer has the option to acquire ownership of merchandise over a fixed term, usually 12 to
24 months, typically by making weekly, semi-monthly, or monthly lease payments. The customer also has the option to cancel the agreement at any time without
penalty by returning the merchandise to the lessor and only making payments required for the accrued lease period. If the customer leases the item through the
completion of the fixed term, they then obtain ownership of the item. In addition, LTO transactions typically include early ownership options, free delivery and in-
home set-up of the merchandise, free repairs when needed, and other benefits.

An LTO agreement provides flexibility, an attractive upfront payment and no long-term commitment, and is available to all customers who qualify, including those
who are credit challenged. Other consumers who find the LTO model appealing are those who have a temporary need for merchandise, those who want to try a
product at home before committing to the full cost of ownership, and those who, despite access to credit, do not wish to incur additional debt. We believe the LTO
value proposition results in high customer loyalty and repeat purchase behavior, which reduces customer acquisition costs and improves customer lifetime value.

LTO businesses benefit from relatively stable, recurring revenues and predictable cash flows provided by pools of lease agreements originated in prior periods. Our
recurring revenue streams help insulate the business in times of macro-economic disruption and reduce reliance on current period sales and customer traffic for
cash flows as compared to other retailing models. During the year ended December 31, 2020, approximately 88% of the Company's total revenue was generated
from recurring revenue streams related to our contracted lease payments.

Our Market Opportunity

Our core customer base is principally comprised of consumers in the United States and Canada with limited access to traditional credit sources. According to Fair
Isaacs Corporation, more than 100 million people in the United States either have no credit score or have a score below 650. Historically, during economic
downturns, our customer base expands due to tightened credit underwriting by banks and credit card issuers, as well as employment-related factors which may
impact customers’ ability to otherwise purchase products from traditional retailers using cash or traditional financing sources. We have stores strategically located
in approximately 700 markets across the United States and are within five miles of 38% of households. We have stores strategically located in 24 markets across
Canada and are within five miles of 11% of households. Our stores are designed and merchandised to appeal to customers across different types of markets,
including urban, suburban and rural markets.

Operations

Aaron's Store-based and Omni-channel Operations

As of December 31, 2020, we have stores located in 47 states and Canada, and our portfolio is comprised of 1,092 company-operated locations and 248 franchised
locations, which are owned and operated by independent franchisees on a licensed basis. We have developed a distinctive store concept including specific
merchandising standards, store designs, and flexible pricing terms, all designed to appeal to our customer base. Our typical store layout is a combination of
showroom, customer service and warehouse space, generally comprising 6,000 to 15,000 square feet. Most stores have at least two trucks for prompt last-mile
delivery, service and return of product.

7

We have developed an LTO industry-leading, omni-channel platform that allows Aaron’s to engage customers in ways that are convenient and preferable for them,
including digitally streamlined shopping, servicing and payment options. One component of that omni-channel platform, our e-commerce website, Aarons.com,
allows customers to seamlessly browse for merchandise, qualify for a lease, and complete the lease transaction. As a result of our technology-enabled omni-
channel strategy, we are attracting more new and younger customers to our brand, with over half of the Aarons.com transactions throughout the year ended
December 31, 2020 coming from individuals who previously had not shopped at Aaron’s.

We are committed to providing our customers with an exceptional in-store and on-line shopping experience. By leveraging our investments in technology,
including Aarons.com, data-enabled lease decisioning, and our omni-channel customer service and payment platforms, we believe that we can serve our existing
markets through a more efficient store portfolio while continuing to provide the high level of service our customers expect. We have identified a number of
markets where we believe overall store counts can be meaningfully reduced and market economics improved. Concurrent with that optimization strategy, we have
begun to roll-out a new store concept, which features larger showrooms and/or re-engineered and remodeled store layouts, an increased merchandise selection,
technology-enabled shopping and checkout, and a refined operating model.

With decades of customer lease performance data and recent advancements in analytics, we have developed a proprietary lease approval process with respect to our
U.S. company-operated store customers. This process includes an algorithm-enabled, centralized digital decisioning platform, which is designed to improve our
customer experience by streamlining and standardizing the lease decisioning process and shortening transaction times. Customers receive lease approval amounts
either on-line or in our stores through a quick, convenient process that enables them to shop on Aarons.com or at one of our company-operated retail locations. We
have partnered with our franchisees to begin implementing that centralized decisioning platform in our franchised stores as well. We expect the benefits of our
enhanced lease decisioning process to result in better lease performance with fewer delinquencies or defaults.

Merchandising

We employ a merchandising strategy that spans three primary key product categories: furniture, home appliances and electronics. We have long-term relationships
with many well-known and aspirational brands, including Samsung®, GE®, HP®, JBL®, Simmons®, Lane® and Ashley®. We purchase merchandise directly
from manufacturers and local distributors at competitive prices. One of our largest suppliers is our own Woodhaven Furniture Industries manufacturing division,
which supplies the majority of the bedding and a significant portion of the upholstered furniture we lease or sell. In recent years, we have strategically focused on
growing the revenue contribution of furniture and appliances to align with macro-economic expansion in these categories and attract new customers. In addition,
we have increased our product offerings through expanded aisle capabilities on Aarons.com and our in-store digital shopping platforms.

The following table shows the percentage of our revenues attributable to different merchandise categories:

Aaron's Merchandise Category
Furniture
Home appliances
Electronics
Other

Franchising

Year Ended December 31,
2019

2018

2020

44 %
29 %
24 %
3 %

44 %
27 %
26 %
3 %

44 %
25 %
28 %
3 %

As of December 31, 2020, we had 72 franchisees, who operate a total of 248 franchised store locations. We have existing agreements with our current franchisees
to govern the operations of franchised stores. Our standard agreement is for a term of ten years, with one ten-year renewal option, and requires our franchisees to
operate in compliance with our policies and procedures. In collaboration with our franchisees, we are able to refine, further develop and test operating standards,
marketing concepts and product and pricing strategies that we believe will ultimately benefit our company-operated stores. Franchisees are obligated to remit to us
royalty payments of 6% of the weekly cash revenue collections from their stores.

From time to time, we may enter into franchise agreements with new franchisees or purchase store locations from our franchisees. We have purchased 295 store
locations from our franchisees since January 1, 2017. We have not entered into a franchise agreement with a new franchisee in more than five years. We will
continue to assess opportunities to both acquire existing franchise locations and franchise new markets that we wish to develop.

8

Some qualifying franchisees took part in a financing arrangement we established with several financial institutions to assist our existing franchisees in establishing
and operating their store(s). Under that arrangement, which was originally established in 1994, we provide guarantees to the financial institutions that provide the
loan facilities for amounts outstanding under this franchise financing program. At December 31, 2020, the maximum amount that the Company would be obligated
to repay in the event franchisees defaulted was $17.5 million, all of which would be due within the next two years. However, due to franchisee borrowing limits,
we believe any losses associated with defaults would be substantially mitigated through recovery of lease merchandise and other assets. Since the inception of the
franchise loan program in 1994, the Company's losses associated with the program have been immaterial. The Company believes that any future amounts to be
funded by the Company in connection with these guarantees will be immaterial.

Manufacturing

Woodhaven Furniture Industries, our domestic manufacturing division, was established in 1982. Woodhaven consists of two furniture and seven bedding
manufacturing facilities totaling approximately 800,000 square feet of manufacturing space. Our in-house manufacturing capabilities help to ensure that during
periods of supply chain volatility, we are better positioned to provide our stores with suitable inventory to meet customer demand. Substantially all the items
Woodhaven produces continue to be leased or sold through our stores, including franchised stores. However, we also manufacture and sell furniture products to
other retailers.

Woodhaven produces upholstered living-room furniture (including contemporary sofas, chairs and modular sofa and ottoman collections in a variety of natural and
synthetic fabrics) and bedding (including standard sizes of mattresses and box springs). The furniture produced by our integrated manufacturing operations
incorporates features that we believe result in enhanced durability and improved shipping processes, as compared to furniture we would otherwise purchase from
third parties. These features include (a) standardized components, (b) reduced number of parts and features susceptible to wear or damage, (c) more resilient foam,
(d) durable fabrics and sturdy frames that translate to longer life and higher residual value, and (e) devices that allow sofas to stand on end for easier and more
efficient transport. The division also provides replacement covers for all styles and fabrics of its upholstered furniture, as well as other parts, for use in
reconditioning leased furniture that has been returned, so that our stores can continue to offer that furniture to our customers at a relatively lower price point.
Furthermore, Woodhaven is also able to generate ancillary income and right-size production by selling furniture to third parties, including large, national retailers.
During each of the years ended December 31, 2020, 2019 and 2018, approximately 16%, 8%, and 6%, respectively, of total non-retail sales, which we define as
sales of new merchandise to our franchisees and to third-party retailers, were generated by Woodhaven from sales to third-party retailers.

Store Operations

We have various levels of leadership that oversee our business operations, including divisional vice presidents, area directors and regional managers. At the
individual store level, the store manager is primarily responsible for managing and supervising all aspects of store operations, including (a) customer relations and
account management, (b) deliveries and pickups, (c) warehouse and inventory management, (d) merchandise selection, (e) employment decisions, including hiring,
training and terminating store employees, and (f) certain marketing initiatives. Store managers also administer the process of returning merchandise including
making determinations with respect to inspection, product repair or replacement, sales, reconditioning and subsequent re-leasing.

Our business philosophy emphasizes the safeguarding of our assets, strict cost containment and financial controls. All personnel are expected to monitor expenses
to contain costs. All material invoices are approved and paid utilizing our centralized corporate accounts payable process to enhance financial accountability. We
believe that careful monitoring of lease merchandise as well as operational expenses enables us to maintain financial stability.

We use management information systems to facilitate customer orders, collections, merchandise returns and inventory monitoring. Each of our stores is network-
linked directly to corporate headquarters enabling us to monitor single store performance on a daily basis. This network system assists the store manager in (a)
tracking merchandise on the showroom floor and warehouse, (b) minimizing delivery times, (c) assisting with product purchasing, and (d) matching customer
needs with available inventory.

9

Lease Agreement Approval, Renewal and Collection

We have a proprietary lease approval process with respect to our U.S. company-operated store customers through our algorithm-enabled, centralized digital
decisioning platform, which is designed to improve our customer experience by streamlining and standardizing the lease decisioning process and shortening
transaction times. We have started implementing this centralized decisioning platform in our franchised stores as well. In addition to utilizing this decisioning
platform, our stores may occasionally complete the lease approval process by verifying the applicant’s employment, or other reliable sources of income, and using
personal references, which was the approval method used by our stores prior to the implementation of our centralized digital decisioning platform. Generally, our
in-store and e-commerce lease agreements require payments in advance, and the merchandise normally is returned if a payment is significantly in arrears, and we
have been unable to reach an alternative payment arrangement with the customer.

One of the factors in the success of our operations is timely collections, which are monitored by store managers and employees and our call center associates.
Customers who miss payments are contacted within a few days after their lease payment renewal dates to discuss working with them to find a way to keep their
agreement current. When we have been unable to reach the customer by telephone, we may visit those customers at their residences to encourage them to keep
their agreement current and potentially return the lease merchandise. Careful attention to collections is particularly important in LTO operations, where the
customer has the option to cancel the agreement at any time by returning the product covered by the agreement, and each contractually due payment is considered a
renewal of the agreement. Approximately 86% of the payments that we collect are via a payment card, which reduces our transaction costs and increases our
efficiency. We continue to encourage customers to take advantage of the convenience of enrolling in our automatic payment program, as approximately 46% of our
customers had done as of December 31, 2020. In addition, we continue to emphasize collections-related compliance training, monitoring, and improvement
initiatives, to ensure compliance with federal and state laws and regulations and our internal policies.

The provision for lease merchandise write-offs as a percentage of consolidated lease revenues was 4.2%, 6.2% and 4.6% in 2020, 2019 and 2018, respectively. We
believe that our collection and recovery policies comply with applicable laws, and we discipline any employee we determine to have deviated from such policies.

Customer Service

We believe our strong focus on customer satisfaction generates repeat business and long-lasting relationships with our customers. Our customers receive multiple
complimentary service benefits. These benefits vary according to applicable state law but generally include early purchase options, free relocation of product to a
new address within a specified geographic area, reinstatement options, product repair or replacement, and other discounts and benefits. To increase leasing
transactions, we foster relationships with our existing customers to attract recurring business, and many new agreements are attributable to repeat customers.
During the year ended December 31, 2020, approximately 66% of the new lease agreements we entered into were with repeat customers.

Our store-based operations offer customers the option to obtain a membership in the Aaron’s Club Program (the "Club Program"). The benefits to customers of the
Club Program are separated into three general categories: (a) product protection benefits; (b) health & wellness discounts; and (c) dining, shopping and consumer
savings.

The product protection benefits provide Club Program members with lease payment waivers for up to four months or a maximum of $1,000 on active customer
lease agreements if the customer becomes unemployed or ill; replacement of the product if the product is stolen or damaged by an act of God; waiver of remaining
lease payments on lease agreements where any member named on the lease agreement dies; and/or product repair or replacement for an extended period after the
customer takes ownership.

Our emphasis on customer service at our store-based operations requires that we develop skilled, effective employees who value our customers and who possess
and project a genuine desire to serve our customers’ needs. To meet this requirement, we have created and implemented a comprehensive associate development
program for both new and tenured associates.

Our associate development program is designed to train our associates to provide a compliant, consistent and enhanced customer service experience, which is
described in further detail within the "Human Capital Management" section below.

Distribution for our Store-based Operations

Our store-based operations utilize our 16 fulfillment centers to control merchandise and offer our customers a wide product assortment. These centers average
approximately 124,000 square feet, giving us approximately 2.0 million square feet of logistics capacity outside of our network of stores.

We believe that our network of fulfillment centers provide a strategic advantage over our competitors. Our distribution system allows us to deliver merchandise
promptly to our stores to quickly meet customer demand and effectively manage inventory levels. Most of our contiguous U.S. stores are within a 250-mile radius
of a fulfillment center, facilitating timely shipment of products to the stores and fast delivery of orders to customers.

10

We realize freight savings from bulk discounts and more efficient distribution of merchandise by using fulfillment centers. We use our own tractor-trailers, local
delivery trucks and various contract carriers to make weekly deliveries to individual stores.

Marketing and Advertising

Our marketing efforts target potential new customers, as well as current and previous customers, through a variety of traditional and digital media channels
including on-line search, TV, radio, digital video, and direct mail, with a combination of brand and promotional messaging. We continue to test new ways to
engage potential customers and identify audience segments that find the LTO solution appealing.

With our fast-growing e-commerce business, we focus heavily on digital marketing including search, display, and social media to help drive traffic to both stores
and our e-commerce website. Our e-commerce marketing is dynamically managed on a daily basis and is growing as a share of spend relative to traditional
marketing channels.

We continue to refine and expand our overall contact strategy to grow our customer base. We test various types of advertising and marketing campaigns and
strategies, analyze the results of those tests and, based on our learnings, refine those campaigns and strategies to attempt to maximize their effectiveness with
current and potential customers. By understanding optimal offers and products to promote to current and former customers, along with potential prospects, we look
to continue improvements in marketing return on investment. With respect to existing customers, direct mail and email serve as the primary tools we utilize in our
marketing strategies. With respect to marketing to potential customers, our primary tools currently include digital, direct mail, and traditional broadcasting and
search advertising.

Human Capital Management

At December 31, 2020, we had approximately 9,400 full-time and part time team members, the majority of which were full time team members. Approximately
7,800 of our team members are store or divisional/regional staff, with the remainder being part of store support, fulfillment center, service center and Woodhaven
employees. None of our employees are covered by a collective bargaining agreement, and we believe that our relations with employees are good.

Diversity and Inclusivity

We believe in being an inclusive workplace for all of our employees and are committed to having a diverse workforce that is representative of the customers that
choose to shop with us in-store or online and the communities in which we operate our businesses. A variety of perspectives enriches our culture, leads to
innovative solutions for our business and enables us to better meet the needs of a diverse customer base and reflects the communities we serve. Our aim is to
develop inclusive leaders and an inclusive culture, while also recruiting, developing, mentoring, training, and retaining a diverse workforce, including a diverse
group of management-level employees. Our diversity and inclusion initiatives include:

•

•

•

•

Providing executive, monetary and other support to our Employee Business Resource Groups ("EBRG") which provide educational and motivational
events and mentorship experiences for our employees and support the Company’s objectives related to developing associates and creating diversity
awareness, which include the Aaron’s Black Leadership Exchange, Aaron’s Women’s Leadership Network, Inspiring Growth and Unity at Aaron's for
Latinos/Hispanics, and Pride Alliance;

Establishing the Aaron’s Diversity and Inclusion Council to provide management support and oversight to our EBRGs, which includes leaders from
multiple functional areas, including human resources, talent acquisition and onboarding, learning and development, total rewards (i.e., compensation and
benefits), procurement, legal, store and executive leadership;

Developing unconscious bias training for employees across the Company; and

Implementing a talent review process designed to utilize a multi-factor approach to understanding the talents of our employees and the potential they have
to be future Company leaders.

Development

We believe in offering career opportunities, resources, programs and tools to help employees grow and develop, as well as competitive wages and benefits. Our
efforts in these areas include:

•

•

Offering platforms, including our learning and development portal and other on-line and in-person professional growth and development training, to help
employees develop their skills and grow their careers at the Company, including a third-party learning platform that offers over 16,000 courses to all
management and store support center team members;

Providing management development training to all of our management-level employees in 2020, including compliance, ethics and leadership training;

11

•

•

•

•

•

•

•

Providing employees with recurring training on critical issues such as safety and security, compliance, ethics and integrity, and information security;

Gathering engagement feedback from our employees on a regular basis and responding to that feedback in a variety of ways, including personal, one-on-
one interactions, team meetings, leadership communications, and senior executive-led town hall meetings with employees;

Offering a tuition reimbursement program that provides eligible employees up to $1,500 per year for courses related to current or future roles at the
Company;

Offering health benefits for all eligible employees, including our eligible hourly call-center, store-based and fulfillment center employees;

Providing confidential counseling for employees through our employee assistance program;

Providing paid parental leave – maternity, paternity and adoption;

Providing paid time off; and

• Matching employees’ 401(k) plan contributions on up to 5% of eligible pay after one year of service; and offering an employee stock purchase program

for eligible employees.

Health and Safety

Aaron’s takes the safety of our team members and our customers seriously. Aaron’s policies and training programs support our health and safety practices.
Throughout the year, team members complete compliance training relevant to their role. Completion of required compliance training is closely managed to ensure
that team members have the required skills and knowledge to perform ethically and safely. Additional protocols were implemented in 2020 designed to protect the
health and safety of our team members and customers, in response to the global COVID-19 pandemic related to the novel coronavirus disease ("COVID-19"),
including protocols and policies for wearing personal protective equipment such as masks, social distancing, enhanced cleaning and sanitation, and managing the
flow of traffic within our stores and other facilities. Additionally, beginning in mid-March 2020, we transitioned associates whose job duties allow them to do so to
work remotely from home for the foreseeable future.

Competition

We operate in a highly competitive market with competition from national, regional and local operators of direct-to-consumer LTO stores and websites, virtual
LTO companies, traditional and e-commerce retailers (including many that offer layaway programs, point of sale financing, and title or installment lending),
traditional and on-line sellers of used merchandise, and various types of consumer finance companies that may enable our customers to shop at traditional or on-
line retailers, as well as with rental stores that do not offer their customers a purchase option. We also compete with retail stores for customers desiring to purchase
merchandise for cash or on credit. Competition is based primarily on product selection and availability, customer service, payment amounts, store location and
terms, as well as total cost of merchandise ownership, the number and frequency of lease payments, and other factors.

Working Capital

Our LTO model results in us remaining the owner of merchandise on lease; therefore, our most significant working capital asset is merchandise inventory on lease.
Our store-based and e-commerce operations also require us to maintain significant levels of merchandise inventory available for lease to provide the service levels
demanded by our customers and to ensure timely delivery of our products. Consistent and dependable sources of liquidity are required to maintain such
merchandise levels. We believe our cash on hand, operating cash flows, and availability under our credit agreement is adequate to meet our normal liquidity
requirements.

Raw Materials

The principal raw materials we use in furniture manufacturing at Woodhaven are fabric, foam, fiber, wire-innerspring assemblies, plywood, oriented strand board
and hardwood. All of these materials are purchased in the open market from unaffiliated sources. We have a diverse base of suppliers; therefore, we are not
dependent on any single supplier. The sourcing of raw materials from our suppliers is not overly dependent on any particular country. While we have not had any
material interruptions in our manufacturing operations due to COVID-19 pandemic-related shortages of raw materials, there can be no assurances that disruptions
to our supply of raw materials will not become more significant going forward due to the adverse impacts of the pandemic.

12

Seasonality

Our revenue mix is moderately seasonal. Adjusting for growth, the first quarter of each year generally has higher revenues than any other quarter. This is primarily
due to realizing the full benefit of business that historically gradually increases in the fourth quarter as a result of the holiday season, as well as the receipt by our
customers in the first quarter of federal and state income tax refunds. Our customers will more frequently exercise the early purchase option on their existing lease
agreements or purchase merchandise off the showroom floor during the first quarter of the year. We expect these trends to continue in future periods.

Due to the seasonality of our business and the uncertainty surrounding the impact of the COVID-19 pandemic during the year ended December 31, 2020, including
the impacts of current and/or future governmental assistance or stimulus, results for any quarter or period are not necessarily indicative of the results that may be
achieved for a full fiscal year.

Government Regulation

Our operations are extensively regulated by and subject to the requirements of various federal, state and local laws and regulations, and are subject to oversight by
various government agencies. In general, such laws regulate applications for leases, pricing, late charges and other fees, lease disclosures, the content of advertising
materials, and certain collection procedures.

Violations of certain provisions of these laws may result in material penalties. We are unable to predict the nature or effect on our operations or earnings of
unknown future legislation, regulations and judicial decisions or future interpretations of existing and future legislation or regulations relating to our operations,
and there can be no assurance that future laws, decisions or interpretations will not have a material adverse effect on our business, results of operations, or financial
condition.

At the present time, no federal law specifically regulates the LTO transaction. Federal legislation to regulate the transaction has been proposed from time to time.
In addition, certain elements of the business including matters such as collections activity, marketing disclosures to customers and customer contact may be subject
to federal laws and regulation.

There has been increased legislative and regulatory attention in the United States, at both the federal and state levels, on financial services products offered to near-
prime and subprime consumers in general, which may result in an increase in legislative regulatory efforts directed at the LTO industry. We cannot predict whether
any such legislation or regulations will be enacted and what the impact would be on us.

Additional regulations are being developed, as the attention placed on financial services products and consumer debt transactions, including consumer debt
collection practices, has grown significantly. We believe we are in material compliance with all applicable laws and regulations. Although we are unable to predict
the results of any regulatory initiatives, we do not believe that existing and currently proposed regulations will have a material adverse impact on our business,
results of operations, or financial condition.

Federal regulatory authorities are increasingly focused on the subprime financial marketplace in which the LTO industry operates, and any of these agencies may
propose and adopt new regulations, or interpret existing regulations, in a manner that could result in significant adverse changes in the regulatory landscape for
businesses such as ours. In addition, with increasing frequency, federal and state regulators are holding businesses like ours to higher standards of training,
monitoring and compliance.

From time to time, federal regulatory agencies and state attorneys general have directed investigations or regulatory initiatives toward our industry, or toward
certain companies within the industry.

In addition to federal regulatory oversight, currently, nearly every state and most provinces in Canada specifically regulate LTO transactions via state or provincial
statutes, including states in which we currently operate our stores. Most state LTO laws require LTO companies to disclose to their customers the total number of
payments, total amount and timing of all payments to acquire ownership of any item, any other charges that may be imposed and miscellaneous other items. The
more restrictive state LTO laws limit the retail price for an item, the total amount that a customer may be charged for an item, or regulate the "cost-of-rental"
amount that LTO companies may charge on LTO transactions, generally defining "cost-of-rental" as lease fees paid in excess of the "retail" price of the goods. Our
long-established policy in all states is to disclose the terms of our LTO transactions as a matter of good business ethics and customer service. We believe we are in
material compliance with the various state LTO laws.

13

Supply Chain Diligence and Transparency

Section 1502 of the Dodd-Frank Act was adopted to further the humanitarian goal of ending the violent conflict and human rights abuses in the Democratic
Republic of the Congo and adjoining countries ("DRC"). This conflict has been partially financed by the exploitation and trade of tantalum, tin, tungsten and gold,
often referred to as conflict minerals, which originate from mines or smelters in the region. Securities and Exchange Commission ("SEC") rules adopted pursuant
to the Dodd-Frank Act require reporting companies to disclose annually, among other things, whether any such minerals that are necessary to the functionality or
production of products they manufactured during the prior calendar year originated in the DRC and, if so, whether the related revenues were used to support the
conflict and/or abuses.

Some of the products manufactured by Woodhaven Furniture Industries, our manufacturing division, may contain tantalum, tin, tungsten and/or gold.
Consequently, in compliance with SEC rules, we have adopted a policy on conflict minerals, which can be found on our website at investor.aarons.com. We have
also implemented a supply chain due diligence and risk mitigation process with reference to the Organisation for Economic Co-operation and Development, or the
OECD, guidance approved by the SEC to assess and report annually whether our products are conflict free.

We expect our suppliers to comply with the OECD guidance and industry standards and to ensure that their supply chains conform to our policy and the OECD
guidance. We plan to mitigate identified risks by working with our suppliers and may alter our sources of supply or modify our product design if circumstances
require.

Available Information

We make available free of charge on our Internet website our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and
amendments to those reports and the Proxy Statement for our Annual Meeting of Shareholders. Our Internet address is www.aarons.com.

ITEM 1A. RISK FACTORS

The Company’s business is subject to certain risks and uncertainties. Any of the following risk factors could cause our actual results to differ materially from
historical or anticipated results. These risks and uncertainties are not the only ones we face, but represent the risks that we believe are material. However, there may
be additional risks that we currently consider not to be material or of which we are not currently aware, and any of these risks could cause our actual results to
differ materially from historical or anticipated results.

Summary of Risk Factors

Risks Related to Our Business

•

•

The COVID-19 pandemic may adversely impact our business, results of operations, financial condition, liquidity and/or cash flow in future periods.

Federal and state regulatory authorities are increasingly focused on our industry, and in addition to being subject to various existing federal and state laws
and regulations, we may be subject to new or additional federal and state laws and regulations (or changes in interpretations of existing laws and
regulations) that could expose us to government investigations, pricing restrictions, fines, penalties or other government-required payments by us,
significant additional costs or compliance-related burdens that could force us to change our business practices in a manner that may be materially adverse
to our business, results of operations or financial condition.

• We continue to implement a strategic plan within our business that has changed, and is expected to continue to change, significant aspects of how our

business has operated historically, and there is no guarantee that it will be successful.

• We face many challenges which could materially and adversely affect our overall results of operations, including the commoditization of certain product
categories, increasing competition from a growing variety of sources, a decentralized, high-fixed-cost operating model, adverse consequences to our
supply chain function from decreased procurement volumes and from the COVID-19 pandemic, increasing costs for labor and transportation, and lower
lease volumes, and thus, less recurring revenues written into our customer lease portfolio.

•

•

The transactions offered to consumers by our business may be negatively characterized by consumer advocacy groups, the media and certain federal, state
and local government officials, and if those negative characterizations become increasingly accepted by consumers, demand for our services and the
transactions we offer could decrease and our business, results of operations or financial condition could be materially adversely affected.

From time to time we are subject to regulatory and legal proceedings which seek material damages or seek to place significant restrictions on our business
operations. These proceedings may be negatively perceived by the public and materially and adversely affect our business.

14

•

•

•

•

•

Certain judicial or regulatory decisions may restrict or eliminate the enforceability of certain types of contractual provisions, such as mandatory
arbitration clauses, designed to limit costly litigation, including class actions, as a dispute resolution method.

Our competitors could impede our ability to attract new customers, or cause current customers to cease doing business with us.

If we do not maintain the privacy and security of customer, employee or other confidential information, due to cybersecurity-related "hacking" attacks,
intrusions into our systems by unauthorized parties or otherwise, we could incur significant costs, litigation, regulatory enforcement actions and damage
to our reputation, any one of which could have a material adverse impact on our business, results of operations or financial condition.

Given the nature of the COVID-19 pandemic, including the significant job losses caused by the pandemic, and uncertainty regarding how many
unemployed workers will return to their jobs, and when they may do so, our proprietary algorithms and customer lease decisioning tools used to approve
customers could no longer be indicative of our customers’ ability to perform under their lease agreements with us.

Our proprietary algorithms and customer lease decisioning tools used to approve customers could no longer be indicative of our customers’ ability to
perform under their lease agreements with us, even after the COVID-19 pandemic subsides.

• We could lose our access to our third-party data sources, including, for example, those sources that provide us with data that we use as inputs into our

centralized decisioning tools, which could cause us competitive harm and have a material adverse effect on our business, results of operations, or financial
condition.

•

If our information technology systems are impaired, our business could be interrupted, our reputation could be harmed and we may experience lost
revenues and increased costs and expenses.

• We may engage in, or be subject to, litigation with our franchisees.

•

The success of our business is dependent on factors impacting consumer spending that are not under our control, including general economic conditions,
and unfavorable economic conditions in the markets where we operate could negatively impact our financial performance.

• We must successfully order and manage our inventory to reflect customer demand and anticipate changing consumer preferences and buying trends or our

revenue and profitability will be adversely affected.

•

•

Our inability to recruit and retain qualified employees or violations by us of employment or wage and hour laws or regulations could have an adverse
impact on our business, results of operations or financial condition.

The geographic concentration of our store locations may have an adverse impact on our financial performance due to economic downturns and serious
weather events in regions where we have a high concentration of our stores.

Risks Related to the Separation and Distribution

• We have not operated as an independent company since before the 2014 acquisition of the Progressive Leasing business segment by our parent entities,
and our historical and pro forma financial information is not necessarily representative of the results that we would have achieved as a separate, publicly
traded company and may not be a reliable indicator of our future results.

• We may not achieve some or all of the expected benefits of the separation, and the separation may materially and adversely affect our business, results of

operations or financial condition.

•

•

As a separate publicly traded company, we are required to maintain effective internal control over financial reporting in accordance with Section 404 of
the Sarbanes-Oxley Act and our failure to do so could materially and adversely affect us. We will need to demonstrate our ability to manage our
compliance with these corporate governance laws and regulations as an independent, public company that is no longer a part of PROG Holdings.

In connection with our separation from PROG Holdings, formerly Aaron's Holdings Company, Inc., or Aaron's, Inc. prior to the holding company
formation, PROG Holdings will indemnify us for certain liabilities, and we will indemnify PROG Holdings for certain liabilities. If we are required to
make payments to PROG Holdings under these indemnities, our financial results could be negatively impacted. The PROG Holdings indemnity may not
be sufficient to hold us harmless from the full amount of liabilities for which PROG Holdings will be allocated responsibility, and PROG Holdings may
not be able to satisfy its indemnification obligations in the future.

15

•

•

•

•

If the distribution, together with certain related transactions, does not qualify as a transaction that is generally tax free for U.S. federal income tax
purposes, PROG Holdings, The Aaron's Company, and their shareholders could be subject to significant tax liabilities and, in certain circumstances,
Aaron's could be required to indemnify PROG Holdings for material taxes and other related amounts pursuant to indemnification obligations under the tax
matters agreement.

U.S. federal income tax consequences may restrict our ability to engage in certain desirable strategic or capital-raising transactions.

Certain members of management, directors and shareholders will hold stock in both PROG Holdings and us and as a result may face actual or potential
conflicts of interest.

As an independent, publicly traded company, we may not enjoy the same benefits that were available to us as a segment of PROG Holdings. It may be
more costly for us to separately obtain or perform the various corporate functions that PROG Holdings performed for us prior to the separation, and we
will need to incur the costs, which could be material, to replicate certain systems, infrastructure and personnel to which we will no longer have access in
our post-separation operations.

• We or PROG Holdings may fail to perform certain transitional services under various transaction agreements that were executed as part of the separation

or we may fail to have necessary systems and services in place when certain of the transaction agreements covering those services expire.

Risks Related to Ownership of our Common Stock

• We cannot guarantee that an active trading market for our common stock will be sustained, and our stock price may fluctuate significantly.

•

•

If securities or industry analysts do not publish research or publish misleading or unfavorable research about our business, our stock price and trading
volume could decline.

Shareholders' percentage of ownership in us may be diluted in the future.

• We cannot guarantee the timing, amount or payment of dividends on our common stock, or whether any dividends will be declared by our Board of

Directors.

•

•

Our amended and restated bylaws designate the Georgia State-Wide Business Court in the State of Georgia as the exclusive forum for certain litigation,
which may limit our shareholders’ ability to choose a judicial forum for disputes with us.

Certain provisions in our articles of incorporation and bylaws, and of Georgia law, may deter or delay an acquisition of us.

Risks Related to Our Business

The COVID-19 pandemic may adversely impact our business, results of operations, financial condition, liquidity and/or cash flow in future periods.

The COVID-19 pandemic may adversely impact our business, results of operations, financial condition, liquidity and/or cash flow in future periods. In March
2020, the COVID-19 pandemic was declared a national emergency. In response to the COVID-19 pandemic, many state, local and foreign governments have put
into place, and others in the future may put into place, quarantines, executive orders, shelter-in-place orders, and similar government orders and restrictions in
order to control the spread of the disease. In the general economy, these orders or restrictions, or the perception that these orders or restrictions could occur, have
resulted in business closures, work stoppages, slowdowns and delays, work-from-home policies, travel restrictions, and cancellation or postponement of events as
well as a general decline in economic activity and consumer confidence and increases in job losses and unemployment. Because of the size and breadth of this
pandemic, all the direct or indirect consequences of COVID-19 are not yet known and may not emerge for some time.

As the virus continues to unfold in the United States, or if other pandemics, epidemics or similar public health threats (or fears of such events) were to occur, our
business, results of operations or financial condition may be materially and adversely affected. The extent to which the COVID-19 pandemic or other similar
public health threats would ultimately impact us will depend on a number of factors and developments that we are not able to predict or control, including, among
others:

•

the duration and severity of the outbreak, including, for example, localized outbreaks and whether there are further, additional "waves" of COVID-19
cases or other additional periods of increases or spikes in the number of COVID-19 cases in future periods in some or all of the regions where our stores
operate, and how widespread any such additional wave of infections may become;

16

•

•

•

the impact of any such outbreaks on our customers, suppliers and employees; governmental, business and other actions in response to such outbreaks,
including the possibility of additional state or local emergency or executive orders, including any stay-at-home orders, that, unlike recent governmental
orders of that nature, may not deem our businesses to be essential, and thus, exempt from all or some portion of such orders;

the health of and the effect of the COVID-19 pandemic on our workforce; whether there will be additional rounds of government stimulus and
supplemental unemployment benefits in response to the COVID-19 pandemic, as well as the nature, timing and amount of such stimulus or
unemployment payments; supply chain disruptions, including the inability of certain of our suppliers to timely fill our orders for merchandise; and

the potential effects on our internal controls including those over financial reporting as a result of changes in working environments such as work-from-
home or other remote working arrangements that are applicable to our associates.

In addition, if the COVID-19 pandemic creates disruptions or turmoil in the credit markets, it could adversely affect our ability to access capital on favorable
terms, or at all, and continue to meet our liquidity needs, all of which are highly uncertain and cannot be predicted.

In response to the COVID-19 pandemic, local, state and federal governmental authorities issued various forms of stay-at-home orders. Aaron's has been classified
as a provider of essential products in most jurisdictions, and thus, its store showrooms generally were not required to close. Despite such exemption, beginning in
mid-March 2020, we largely shifted to e-commerce and curbside service for our company-operated stores to protect the health and safety of our customers and
associates, except where such curbside service was prohibited by governmental authorities. While we have since reopened nearly all of our store showrooms, there
can be no assurances that these operations will continue to remain open if, for example, there are localized increases or additional "waves" in the number of
COVID-19 cases and, in response, governmental authorities issue orders requiring such closures or limitations on operations, or we voluntarily close our
showrooms temporarily or otherwise limit their operations to protect the health and safety of our customers and associates, as we have done, for example, where
we learn that an employee or customer who was in a store location has subsequently tested positive for COVID-19. Such governmental requirements or voluntary
action could adversely impact future financial performance. Additionally, we have experienced disruptions in our supply chain which have impacted product
availability in some of our stores and, in some situations, required us to procure inventory from alternative sources at higher costs.

In addition, factors that will negatively impact our ability to successfully resume full operations during the current outbreak of COVID-19 or another pandemic,
epidemic or similar public health threat include:

•

•

•

•

the ability to attract customers to store showrooms given the risks, or perceived risks, of gathering in public places;

the ability to recruit, retain and reinstate furloughed associates to assist in the re-openings of showrooms and fulfillment centers;

supply chain delays and disruptions due to closed factories, reduced workforces, scarcity of raw materials and scrutiny or embargoing of goods produced
in infected areas, or other pandemic-related risk mitigation limitations and restrictions; and

fluctuations in regional and local economies, including the impact on regional and local retail markets and consumer confidence and spending.

The COVID-19 pandemic has adversely impacted unemployment rates, consumer confidence and other aspects of the United States and many other economies,
and may continue to do so for an extended period of time. There may be further increases in unemployment, and further deterioration in other aspects of the
economy, as the duration of the COVID-19 pandemic continues and/or its severity increases. Although we have experienced higher collection rates from our
customers to-date, which we believe is due in part to government stimulus payments and enhanced unemployment benefits, there can be no assurances that
continued high unemployment rates, a deterioration of consumer confidence or other adverse economic consequences of the COVID-19 pandemic will not have an
unfavorable impact on our collections in future periods and/or the number of new leases that we generate, the size of our lease transactions, or other aspects of our
performance, which could have an unfavorable impact on our business, results of operations, or financial condition.

Beginning in March 2020, we temporarily suspended our royalty fee of 6% of weekly cash revenue collections required to be paid by Company franchisees.
Although we reinstated the franchise royalty fee during the second quarter of 2020, there can be no assurance that we will not reinstitute such a royalty suspension
in future periods if we believe circumstances warrant that approach. We have offered, and are continuing to offer, programs to support our customers who are
impacted by COVID-19 and its adverse economic impacts, including payment deferrals, which may negatively impact our business, results of operations or
financial condition in the near term. Notwithstanding these customer support programs, a continuation or worsening of current economic conditions may result in
lower consumer confidence and our customers not entering into new lease agreements with us or lease modifications, or refraining from continuing to pay their
lease obligations at all, which may adversely affect our business and results more substantially over a longer period.

17

The extent of the impact of the outbreak of COVID-19 on our business, results of operations or financial condition will depend largely on future developments,
including the severity and duration of the outbreak in the U.S., whether there are additional "waves" or other meaningful increases in the number of COVID-19
cases in future periods, whether there will be additional rounds of government stimulus and/or supplemental unemployment payments and the amounts and
durations of any such government stimulus, the related impact on consumer confidence and spending and when, or if, we will be able to resume normal operations,
all of which are highly uncertain and cannot be predicted. COVID-19 presents material uncertainty and risk with respect to our business going forward and our
future results of operations or financial condition.

Federal and state regulatory authorities are increasingly focused on our industry, and in addition to being subject to various existing federal and state
laws and regulations, we may be subject to new or additional federal and state laws and regulations (or changes in interpretations of existing laws and
regulations) that could expose us to government investigations, pricing restrictions, fines, penalties or other government-required payments by us,
significant additional costs or compliance-related burdens that could force us to change our business practices in a manner that may be materially
adverse to our business, results of operations or financial condition.

Federal regulatory authorities such as the Federal Trade Commission (the "FTC") are increasingly focused on the subprime financial marketplace in which the
LTO industry operates, and any of these federal agencies, as well as state regulatory authorities, may propose and adopt new regulations, or interpret existing
regulations in a manner, that could result in significant adverse changes in the regulatory landscape for businesses such as ours. In addition, we believe, with
increasing frequency, federal and state regulators are holding businesses like ours to higher standards of monitoring, disclosure and reporting, regardless of whether
new laws or regulations governing our industry have been adopted. We expect this increased focus by federal and state regulatory authorities to intensify under the
new Presidential Administration. Regulators and courts may apply laws or regulations to our businesses in inconsistent or unpredictable ways that may make
compliance more difficult, expensive and uncertain. This increased attention at the federal and state levels, as well as the potential for scrutiny by certain municipal
governments, could increase our compliance costs significantly and materially and adversely impact the manner in which we operate. For more information, see
"Business—Government Regulation."

Nearly every state, the District of Columbia, and most provinces in Canada specifically regulate LTO transactions. Furthermore, certain aspects of our business,
such as the content of our advertising and other disclosures to customers about our LTO transactions; and our collection practices (as well as those of third parties),
the manner in which we contact our customers, our decisioning process regarding whether to lease merchandise to customers, any credit reporting practices we
may decide to engage in, and the manner in which we process and store certain customer, employee and other information are subject to federal and state laws and
regulatory oversight. For example, the California Consumer Privacy Act of 2018 (the "CCPA"), which became effective on January 1, 2020, has changed the
manner in which our transactions with California residents are regulated with respect to the manner in which we collect, store and use consumer data, which will
result in increased regulatory oversight and litigation risks and increase our compliance-related costs in California. In addition, on November 3, 2020, California
voters approved a new privacy law, the California Privacy Rights Act ("CPRA"), which significantly modifies the CCPA, including by expanding consumers’
rights with respect to certain personal information and creating a new state agency to oversee implementation and enforcement efforts. Many of the CPRA’s
provisions will become effective on January 1, 2023. Moreover, other states may adopt privacy-related laws whose restrictions and requirements differ from those
of the CCPA and CPRA, requiring us to design, implement and maintain different types of state-based, privacy-related compliance controls and programs
simultaneously in multiple states, thereby further increasing the complexity and cost of compliance.

Many of these laws and regulations are evolving, unclear and inconsistent across various jurisdictions, and complying with them is difficult, expensive and
uncertain. Furthermore, legislative or regulatory proposals regarding our industry, or interpretations of them, may subject us to "headline risks" that could
negatively impact our business in a particular market or in general and, therefore, may adversely affect our share price.

We have incurred and will continue to incur substantial costs to comply with federal and state laws and regulations. In addition to compliance costs, we may
continue to incur substantial expenses to respond to federal and state government investigations and enforcement actions, proposed fines and penalties, criminal or
civil sanctions, and private litigation, including those arising out of our or our franchisees’ alleged violations of existing laws and/or regulations.

Further, certain political candidates for various offices have from time-to-time indicated a desire to increase the level of regulation and regulatory scrutiny
applicable to LTO and similar subprime financial services providers. If elected, these candidates may propose new laws and regulations (or appoint individuals
who could reinterpret existing regulations) that, if adopted, would adversely impact our current operations and the regulatory landscape for businesses such as ours.

18

Additionally, as we execute on our strategic plans, we may continue to expand into complementary businesses that engage in financial, banking or lending
services, or LTO or rent-to-rent transactions involving products that we do not currently offer our customers, all of which may be subject to a variety of statutes
and regulatory requirements in addition to those regulations currently applicable to our legacy operations, which may impose significant costs, limitations or
prohibitions on the manner in which we currently conduct our businesses as well as those we may acquire in the future.

We continue to implement a strategic plan within our business that has changed, and is expected to continue to change, significant aspects of how our
business has been operated historically, and there is no guarantee that it will be successful.

Our strategic plan for our business includes a number of key initiatives to improve profitability, including centralizing key processes, rationalizing and
repositioning real estate, and enhancing our e-commerce platform. There is no guarantee that these initiatives will be successful. For example, we may not be
successful in our attempts to attract new customers to our brand, develop the technology needed to further enhance our customers’ experiences with us, or align our
store footprint with market opportunities due to an inability to secure new store locations, or otherwise.

With respect to centralizing key processes, we have recently implemented a centralized customer lease decisioning process in all of our company-operated stores,
and have started implementing that centralized decisioning tool in our franchised stores as well. We may not execute the procedural and operational changes and
systems necessary to successfully implement the centralized decisioning initiative, and it is possible that centralized customer lease decisioning will not be as
effective or accurate as the decentralized, store-based decisioning process we historically used in our business.

Regarding our real estate strategy, the buildout of our new store concept and operating model includes geographically repositioning a significant number of our
store locations into larger buildings and/or into different geographic locations that we believe will be more advantageous, and also re-engineering and remodeling
certain existing stores, to provide for larger selections of merchandise and other more complex features. We expect to incur significant capital costs, including
build-out or remodeling costs for this new store concept and operating model and exit costs from the termination of current leases and sale of current properties. In
addition, we have not historically managed or operated stores with larger footprints or more complex, re-engineered stores and operating models, and thus, we
expect that our management team and store associates for those locations will need to adjust to managing and operating larger, more complex stores, and there can
be no assurances that those stores will be successful.

There can be no assurance that the real estate component of our strategy will be successful. For example, we may not be successful in transitioning the customers
of our stores that are closed or repositioned to other stores that remain open or to our new store concept and operating model, and thus, could experience a
reduction in revenue and profits associated with such a loss of customers. In addition, we may not be able to identify and secure a sufficient number of store
locations that are able to support our new store concept, at reasonable lease rates and terms, or at all.

Our e-commerce platform also is a significant component of our strategic plan and we believe it will drive future growth of this segment. However, to promote our
products and services and allow customers to transact on-line and reach new customers, we must effectively maintain, improve and grow our e-commerce
platform. While we believe our e-commerce platform currently is superior to those of our traditional LTO competitors, many of the traditional, virtual and "big-
box" retailers and other companies with whom we compete have more robust e-commerce platforms and logistics networks than ours, and have more resources to
dedicate to improving and growing their e-commerce platforms. There can be no assurance that we will be able to effectively compete against those companies’ e-
commerce platforms and logistics networks, or maintain, improve or grow our e-commerce platform in a profitable manner.

There can be no guarantee that our current strategy for our business, and our current or future business improvement initiatives related thereto, will yield the results
we currently anticipate (or results that will exceed those that might be obtained under prior or other strategies). We may fail to successfully execute on one or more
elements of our current strategy, even if we successfully implement one or more other components. In addition, the estimated costs and charges associated with
these initiatives may vary materially and adversely based upon various factors.

If we cannot address these challenges successfully, or overcome other critical obstacles that may emerge as we continue to pursue our current strategy, it may
adversely impact our business, results of operations or financial condition.

We face many challenges which could materially and adversely affect our overall results of operations, including the commoditization of certain product
categories, increasing competition from a growing variety of sources, a decentralized, high-fixed-cost operating model, adverse consequences to our
supply chain function from decreased procurement volumes and from the COVID-19 pandemic, increasing costs for labor and transportation, and lower
lease volumes, and thus, less recurring revenues written into our customer lease portfolio.

Our business currently faces and may face new challenges relating to the commoditization of certain product categories. For example, due to an increasing supply
of electronics, and retail strategies that include implementing frequent price-lowering

19

sales and using certain electronics as "loss leaders" to increase customer traffic in stores, there is significant price-based competition or "commoditization" of
electronics, particularly for televisions. We do not expect the commoditization of the electronics category to subside and it may expand to other product categories
with increasing frequency in the future, including appliances and furniture. We also face competition from a growing variety of sources, including traditional and
on-line LTO and rent-to-rent companies, traditional and "big-box" retailers, the continued expansion of digital retail, which includes a wide array of e-commerce
retailers that have established far larger digital operations than our Aarons.com e-commerce platform has been able to achieve to date, traditional and on-line
providers of used goods, and indirectly from financing companies, such as payday and title loan companies, who provide customers with loans that enable them to
shop at traditional retailers. This increasing competition from these sources may reduce our market share as well as our operating margins, and may materially and
adversely affect our overall results of operations. Many of the competitors discussed above have more advanced and modern e-commerce, logistics and other
technology applications and systems that offer them a competitive advantage in attracting and retaining customers for whom we compete, especially with respect to
younger customers. In addition, those competitors may offer a larger selection of products and more competitive prices.

We believe the significant increase in the amount and type of competition, as discussed above, may result in our customers curtailing entering into sales and lease
ownership agreements for the types of merchandise we offer, or entering into agreements that generate less revenue for us, resulting in lower same store revenues,
revenue and profits, or entering into lease agreements with our competitors. We calculate same store revenues growth, which is impacted by the amount of
recurring lease revenues written into and exiting our customer lease portfolio in current and prior periods and by the amount of that revenue we collect from our
customers, by comparing revenues for comparable periods for stores open during the entirety of those periods. A number of factors have historically affected our
same store revenues for our business, including:

•

•

•

•

•

•

•

•

•

changes in competition;

general economic conditions;

economic challenges faced by our customer base;

new product introductions;

consumer trends;

changes in our merchandise mix;

timing of promotional events;

our ability to execute our business strategy effectively; and

the favorable impact of government stimulus and supplemental unemployment benefits on our collections, during the COVID-19 pandemic.

Our business has a decentralized, high fixed cost operating model due to, among other factors, our significant labor related to our selling and collections functions,
the costs associated with our last-mile delivery, our fulfillment centers and related logistics functions, and our manufacturing operations. That model may result in
negative operating leverage in a declining revenue environment, as we may not be able to reduce or "deleverage" those fixed costs in proportion to any reduction in
the revenues of our business, if at all, and our failure to do so may adversely affect our overall results of operations.

In addition, our supply chain function and financial performance may suffer adverse consequences related to the decreases we have experienced, and may continue
to experience, in the volume of merchandise we purchase from third party suppliers, due to, among other factors, our store closures, declining sales of merchandise
to franchisees, and lower lease volumes. Those consequences may include, for example, smaller discounts from our vendors, or the elimination of discount
programs previously offered to us, which may have an adverse impact on our results of operations. Declining merchandise purchase volumes have caused us to
rationalize and consolidate, and may result in us further rationalizing and consolidating, vendors for certain product categories, and we may not effectively
implement those vendor consolidation initiatives, which could lead to disruptions to our supply chain, including delivery delays or unavailability of certain types of
merchandise for our stores and our franchisees’ stores.

We have experienced and may continue to experience increases in the costs we incur to purchase certain merchandise that we offer for sale or lease to our
customers, due to tariffs, increases in prices for certain commodities, COVID-19 related supply chain disruptions, and increases in the costs of shipping the
merchandise to our distribution centers and store locations. We have limited or no control over many of these inflationary forces on our costs. In addition, we may
not be able to recover all or even a portion of such cost increases by increasing our merchandise prices, fees, or otherwise, and even if we are able to increase
merchandise prices or fees, those cost increases to our customers could result in the customers curtailing entering into sales and lease ownership agreements for the
types of merchandise we offer, or entering into agreements that generate less revenue for us, resulting in lower same store revenues, revenues and profits.

20

If we are unable to successfully address these challenges, our overall business, results of operations or financial condition may be materially and adversely affected
as well.

The transactions offered to consumers by our businesses may be negatively characterized by consumer advocacy groups, the media and certain federal,
state and local government officials, and if those negative characterizations become increasingly accepted by consumers, demand for our services and the
transactions we offer could decrease and our business, results of operations or financial condition could be materially adversely affected.

Certain consumer advocacy groups, media reports, federal and state regulators, and certain candidates for political offices have asserted that laws and regulations
should be broader and more restrictive regarding LTO transactions. The consumer advocacy groups and media reports generally focus on the total cost to a
consumer to acquire an item, which is often alleged to be higher than the interest typically charged by banks or similar lending institutions to consumers with better
credit histories. This "cost-of-rental" amount, which is generally defined as lease fees paid in excess of the "retail" price of the goods, is from time to time
characterized by consumer advocacy groups and media reports as predatory or abusive without discussing benefits associated with our LTO programs or the lack
of viable alternatives for our customers’ needs. Although we strongly disagree with these characterizations, if the negative characterization of these types of LTO
transactions becomes increasingly accepted by consumers, demand for our products and services could significantly decrease, which could have a material adverse
effect on our business, results of operations or financial condition. Additionally, if the negative characterization of these types of transactions is accepted by
regulators and legislators, or if political candidates who have a negative view of the LTO industry are ultimately elected, we could become subject to more
restrictive laws and regulations and more stringent enforcement of existing laws and regulations, any of which could have a material adverse effect on our business,
results of operations or financial condition. The vast expansion and reach of technology, including social media platforms, has increased the risk that our reputation
could be significantly impacted by these negative characterizations in a relatively short amount of time. If we are unable to quickly and effectively respond to such
characterizations, we may experience declines in customer loyalty and traffic, which could have a material adverse effect on our business, results of operations or
financial condition. Additionally, any failure by our competitors, including smaller, regional competitors, for example, to comply with the laws and regulations
applicable to the traditional and/or e-commerce models, or any actions by those competitors that are challenged by consumers, advocacy groups, the media or
governmental agencies or entities as being abusive or predatory could result in our business being mischaracterized, by implication, as engaging in similar unlawful
or inappropriate activities or business practices, merely because we operate in the same general industries as such competitors.

From time to time we are subject to regulatory and legal proceedings which seek material damages or seek to place significant restrictions on our
business operations. These proceedings may be negatively perceived by the public and materially and adversely affect our business.

We are subject to legal and regulatory proceedings from time to time which may result in material damages or place significant restrictions on our business
operations, and/or divert our management’s attention from other business issues and opportunities and from our ongoing strategic plan to improve our
performance. There can be no assurance that we will not incur material damages or penalties in a lawsuit or other proceeding in the future and/or significant
defense costs related to such lawsuits or regulatory proceedings. Significant adverse judgments, penalties, settlement amounts, amounts needed to post a bond
pending an appeal or defense costs could materially and adversely affect our liquidity and capital resources. It is also possible that, as a result of a present or future
governmental or other proceeding or settlement, significant restrictions will be placed upon, or significant changes made to, our business practices, operations or
methods, including pricing or similar terms. Any such restrictions or changes may adversely affect our profitability or increase our compliance costs.

Certain judicial or regulatory decisions may restrict or eliminate the enforceability of certain types of contractual provisions, such as mandatory
arbitration clauses, designed to limit costly litigation, including class actions, as a dispute resolution method.

To attempt to limit costly and lengthy consumer, employee and other litigation, including class actions, we require customers and employees to sign arbitration
agreements and class action waivers, many of which offer opt-out provisions. Recent judicial and regulatory actions have attempted to restrict or eliminate the
enforceability of such agreements and waivers. If we are not permitted to use arbitration agreements and/or class action waivers, or if the enforceability of such
agreements and waivers is restricted or eliminated, we could incur increased costs to resolve legal actions brought by customers, employees and others, as we
would be forced to participate in more expensive and lengthy dispute resolution processes.

Our competitors could impede our ability to attract new customers, or cause current customers to cease doing business with us.

The industries in which we operate are highly competitive and highly fluid, particularly in light of the sweeping new regulatory environment we are witnessing
from regulators such as the FTC, among others, as discussed above.

21

Our competitors include national, regional and local operators of LTO stores, virtual LTO companies that offer LTO options through traditional independent and
"big-box" retailers, traditional and on-line providers of used goods and merchandise, traditional, "big-box" and e-commerce retailers (including retailers who offer
layaway programs) and various types of consumer finance companies, including installment, payday and title loan companies, that may enable our customers to
shop at traditional or on-line retailers, as well as rental stores that do not offer their customers a purchase option. Our competitors in the traditional and virtual sales
and lease ownership and traditional retail markets may have significantly greater financial and operating resources and greater name recognition in certain markets.
Greater financial resources may allow our competitors to grow faster than us, including through acquisitions. This in turn may enable them to enter new markets
before we can, which may decrease our opportunities in those markets. Greater name recognition, or better public perception of a competitor’s reputation, may help
them divert market share away from us, even in our established markets. Some competitors may be willing to offer competing products on an unprofitable basis in
an effort to gain market share, which could compel us to match their pricing strategy or lose business. In addition, some of our competitors may be willing to lease
certain types of products that we will not agree to lease, enter into customer leases that have services, as opposed to goods, as a significant portion of the lease
value, or engage in other practices related to pricing, compliance, and other areas that we will not, in an effort to gain market share at our expense.

If we do not maintain the privacy and security of customer, employee or other confidential information, due to cybersecurity-related "hacking" attacks,
intrusions into our systems by unauthorized parties or otherwise, we could incur significant costs, litigation, regulatory enforcement actions and damage
to our reputation, any one of which could have a material adverse impact on our business, results of operations or financial condition.

Our business involves the collection, processing, transmission and storage of customers’ personal and confidential information, including social security numbers,
dates of birth, banking information, credit and debit card information, data we receive from consumer reporting companies, including credit report information, as
well as confidential information about our employees, among others. Much of this data constitutes confidential personally identifiable information ("PII") which, if
unlawfully accessed, either through a "hacking" attack or otherwise, could subject us to significant liabilities as further discussed below.

Companies like us that possess significant amounts of PII and/or other confidential information have experienced a significant increase in cybersecurity risks in
recent years from increasingly aggressive and sophisticated cyberattacks, including hacking, computer viruses, malicious or destructive code, ransomware, social
engineering attacks (including phishing and impersonation), denial-of-service attacks and other attacks and similar disruptions from the unauthorized use of or
access to information technology ("IT") systems. Our IT systems are subject to constant attempts to gain unauthorized access in order to disrupt our business
operations and capture, destroy or manipulate various types of information that we rely on, including PII and/or other confidential information. In addition, various
third parties, including employees, contractors or others with whom we do business may attempt to circumvent our security measures in order to obtain such
information, or inadvertently cause a breach involving such information. Any significant compromise or breach of our data security, whether external or internal,
or misuse of PII and/or other confidential information may result in significant costs, litigation and regulatory enforcement actions and, therefore, may have a
material adverse impact on our business, results of operations or financial condition. Further, if any such compromise, breach or misuse is not detected quickly, the
effect could be compounded.

While we have implemented network security systems and processes (including engagement of third-party data security services) to protect against unauthorized
access to or use of secured data and to prevent data loss and theft, there is no guarantee that these procedures are adequate to safeguard against all data security
breaches or misuse of the data. In addition, certain of our confidential information, and information regarding our customers, may be gathered, processed, and
or/stored through, or on, the networks or other systems of third-party vendors or service providers whom we have engaged. While we endeavor to conduct due
diligence on those third parties regarding their data security and protection policies and procedures, and the methods they use to safeguard such information, we
ultimately do not, and are unable to, manage or control those third parties' efforts to safeguard against data security breaches or misuse of data, or data loss or theft,
that may involve our confidential information or the confidential information of our customers. We maintain private liability insurance intended to help mitigate
the financial risks of such incidents, but there can be no guarantee that insurance will be sufficient to cover all losses related to such incidents, and our exposure
resulting from any serious unauthorized access to, or use of, secured data, or serious data loss or theft, could far exceed the limits of our insurance coverage for
such events. Further, a significant compromise of PII and/or other confidential information could result in regulatory penalties and harm our reputation with our
customers and others, potentially resulting in a material adverse impact on our business, results of operations or financial condition.

The regulatory environment related to information security, data collection and use, and privacy is increasingly rigorous, with new and constantly changing
requirements applicable to our business, and compliance with those requirements could result in additional costs. For example, the CCPA, which became effective
in January 2020, has changed the manner in which our transactions with California residents are regulated with respect to the manner in which we collect, store and
use consumer and employee data; expose our operations in California to increased regulatory oversight and litigation risks; and increase our compliance-related
costs. These costs, including others relating to increased regulatory oversight and compliance, could be substantial and adversely impact our business, results of
operations or financial condition.

22

We also believe successful data breaches or cybersecurity incidents at other companies, whether or not we are involved, could lead to a general loss of customer
confidence that could negatively affect us, including harming the market perception of the effectiveness of our security measures or financial technology in
general.

Given the nature of the COVID-19 pandemic, including the significant job losses caused by the pandemic, and uncertainty regarding how many
unemployed workers will return to their jobs, and when they may do so, our proprietary algorithms and customer lease decisioning tools used to approve
customers could no longer be indicative of our customers’ ability to perform under their lease agreements with us.

As a result of the shift in operations driven by the COVID-19 pandemic, we accelerated the rollout of similar centralized lease decisioning processes and tools in
all of our company-operated stores in the United States as of April 30, 2020 and finalized the rollout during the second quarter of 2020. We assume behavior and
attributes observed for prior customers, among other factors, are indicative of performance by future customers. Unexpected changes in behavior caused by
macroeconomic conditions, including, for example, the U.S. economy experiencing a prolonged recession and job losses related to the COVID-19 pandemic and
changes in consumer behavior relating thereto, could lead to increased incidence and costs related to lease merchandise write-offs. Due to the nature and novelty of
the COVID-19 pandemic, our decisioning process may require adjustments and the application of greater management judgment in the interpretation and
adjustment of the results produced by our decisioning tools and we may be unable to accurately predict and respond to the impact of a prolonged economic
downturn or changes to consumer behaviors, which in turn may limit our ability to manage risk, avoid lease merchandise write-offs and could result in our
accounts receivable allowance being insufficient.

Our proprietary algorithms and customer lease decisioning tools used to approve customers could no longer be indicative of our customers’ ability to
perform under their lease agreements with us, even after the COVID-19 pandemic subsides.

We believe our centralized customer lease decisioning process to be a key to the success of our business going forward. Even after the COVID-19 pandemic
subsides, unexpected changes in behavior caused by macroeconomic conditions such as the U.S. economy experiencing a recession and job losses related thereto,
increases in interest rates, inflationary pressures, changes in consumer preferences, availability of alternative products or other factors, could lead to increased
incidence and costs related to defaulted leases and/or merchandise losses, including increased merchandise write-offs. Such unexpected changes in behavior caused
by such factors could result in behaviors and attributes observed for prior customers no longer being indicative of performance by future customers, and thus, our
centralized lease decisioning process not being as effective as we had expected.

We could lose our access to third-party data sources, including, for example, those sources that provide us with data that we use as inputs into our
centralized decisioning tools, which could cause us competitive harm and have a material adverse effect on our business, results of operations or financial
condition.

We are heavily dependent on data provided by third-party providers such as customer attribute data provided by external sources, including for use as inputs in our
centralized decisioning tools. Our centralized decisioning tools rely on these third-party data providers for data inputs that are a critical part of our centralized
decisioning processes. Our data providers could experience outages or otherwise stop providing data, provide untimely, incorrect or incomplete data, or increase
the costs for their data for a variety of reasons, including a perception that our systems are insecure as a result of a data security breach, regulatory concerns or for
competitive reasons. We could also become subject to increased legislative, regulatory or judicial restrictions or mandates on the collection, disclosure or use of
such data, in particular if such data is not collected by our providers in a way that allows us to legally use the data. If we were to lose access to this external data or
if our access or use were restricted or were to become less economical or desirable, our business, and our centralized decisioning processes in particular, would be
negatively impacted, which would adversely affect our business, results of operations or financial condition. We cannot provide assurance that we will be
successful in maintaining our relationships with these external data source providers or that we will be able to continue to obtain data from them on acceptable
terms or at all. Furthermore, we cannot provide assurance that we will be able to obtain data from alternative sources if our current sources become unavailable.

23

If our information technology systems are impaired, our business could be interrupted, our reputation could be harmed and we may experience lost
revenues and increased costs and expenses.

We rely on our information technology systems to carry out our in-store and e-commerce applicant decisioning process and to process transactions with our
customers, including tracking and processing lease payments on merchandise, and other important functions of our business. Failures of our systems, such as
"bugs", crashes, internet failures and outages, operator error, or catastrophic events, could seriously impair our ability to operate our business, and our business
continuity and contingency plans related to such information technology failures may not be adequate to prevent that type of serious impairment. If our information
technology systems are impaired, our business (and that of our franchisees) could be interrupted, our reputation could be harmed, we may experience lost revenues
or sales, including due to an interruption to our centralized lease decisioning and collection functions, and we could experience increased costs and expenses to
remediate the problem. As we continue to centralize more of our operations, the risks and potential unfavorable impacts of systems failures will become more
significant, and there can be no assurances that we can successfully mitigate such heightened risks.

We may engage in, or be subject to, litigation with our franchisees.

Although we believe we generally enjoy a positive working relationship with our franchisees, the nature of the franchisor-franchisee relationship may give rise to
litigation with our franchisees. In the ordinary course of business, we are the subject of complaints or litigation from franchisees, usually related to alleged
breaches of contract or wrongful termination under the franchise arrangements. We may also engage in future litigation with franchisees to enforce the terms of our
franchise agreements and compliance with our brand standards as determined necessary to protect our brand, the consistency of our products and the customer
experience. In addition, we may be subject to claims by our franchisees relating to our franchise disclosure documents, including claims based on financial
information contained in those documents. Engaging in such litigation may be costly, time-consuming and may distract management and materially adversely
affect our relationships with franchisees. Any negative outcome of these or any other claims could materially adversely affect our business, results of operations or
financial condition and may damage our reputation and brand. Furthermore, existing and future franchise-related legislation could subject us to additional litigation
risk in the event we terminate or fail to renew a franchise relationship.

The success of our business is dependent on factors impacting consumer spending that are not under our control, including general economic conditions,
and unfavorable economic conditions in the markets where we operate could negatively impact our financial performance.

The success of our business is dependent on factors impacting consumer spending that are not under our control, including general economic conditions in the
markets where we operate, such as levels of employment, disposable consumer income, prevailing interest rates, consumer debt and availability of credit, costs of
food, energy, and housing and inflationary trends related thereto, recessions and fears of economic downturns, and consumer confidence in general, all of which
are beyond our control. Unfavorable general economic conditions, due to any one or more of these or other factors, could cause our customers and potential
customers to forego purchasing or leasing merchandise from us, or to decrease the amount of merchandise that they otherwise may purchase or lease from us,
especially with respect to merchandise considered to be discretionary items. Such unfavorable economic conditions and their related impact on our customers’
confidence could result in lower lease renewal rates, fewer new leases being entered into, increases in product returns, decreases in collections, and larger
merchandise write-offs, which could negatively impact our business and financial results, including our revenue and profitability.

Our current insurance program may expose us to unexpected costs, including casualty and accident related self-insured losses, and negatively affect our
financial performance.

Our insurance coverage is subject to deductibles, self-insured retentions, limits of liability and similar provisions that we believe are prudent based on our overall
operations. We may incur certain types of losses that we cannot insure or which we believe are not economically reasonable to insure, such as theft, damage or
destruction of merchandise that is on-lease to our customers and not in our possession, and pandemic diseases. If we incur these losses and they are material, our
business could suffer. Certain material events may result in sizable losses for the insurance industry and adversely impact the availability of adequate insurance
coverage or result in excessive premium increases. To offset negative cost trends in the insurance market, we may elect to self-insure, accept higher deductibles or
reduce the amount of coverage in response to these market changes. In addition, we self-insure a portion of expected losses under our workers’ compensation,
general liability, and group health insurance programs. Unanticipated changes in any applicable actuarial assumptions and management estimates underlying our
recorded liabilities for these self-insured losses, including potential increases in medical and indemnity costs, could result in significantly different expenses than
expected under these programs, which could have an unfavorable effect on our financial condition and results of operations. Although we continue to maintain
property insurance for catastrophic events, we are self-insured for losses up to the amount of our deductibles.

24

We must successfully order and manage our inventory to reflect customer demand and anticipate changing consumer preferences and buying trends or
our revenue and profitability will be adversely affected.

The success of our business depends upon our ability to successfully manage our inventory and to anticipate and respond to merchandise trends and customer
demands in a timely manner. We cannot always accurately predict consumer preferences and they may change over time. We must order certain types of
merchandise, such as electronics, well in advance of seasonal increases in customer demand for those products. The extended lead times for many of our purchases
may make it difficult for us to respond rapidly to new or changing product trends or changes in prices. If we misjudge either the market for our merchandise, our
customers’ product preferences or our customers’ leasing habits, our revenue may decline significantly and we may not have sufficient quantities of merchandise to
satisfy customer demand or we may be required to mark down excess inventory, either of which would result in lower profit margins. In addition, our level of
profitability and success in our business depends on our ability to successfully re-lease or sell our inventory of merchandise that we take back from our customers
or the customers return to us, due to them being unwilling or unable to continue making their lease payments, or otherwise.

We depend on hiring an adequate number of hourly employees to run our business and are subject to government laws and regulations concerning these
and our other employees, including wage and hour regulations. Our inability to recruit and retain qualified employees or violations by us of employment
or wage and hour laws or regulations could have an adverse impact on our business, results of operations or financial condition.

Our workforce is comprised primarily of employees who work on an hourly basis. To grow our operations and meet the needs and expectations of our customers,
we must attract, train, and retain a large number of hourly associates, while at the same time controlling labor costs. These positions have historically had high
turnover rates, which can lead to increased training, retention and other costs. In certain areas where we operate, there has historically been significant competition
for employees, including from retailers and restaurants. In addition, any ongoing or future government stimulus payments and/or supplemental unemployment
benefits paid during the COVID-19 pandemic may make it more difficult for us to attract candidates for our open hourly positions, depending on the amount and
duration of those benefits, as we have experienced since the first round of government stimulus and enhanced unemployment benefits began to be paid in 2020.
The lack of availability of an adequate number of hourly employees, or our inability to attract and retain them, or an increase in wages and benefits to attract and
maintain current employees could adversely affect our business, results of operations or financial condition. We are subject to applicable rules and regulations
relating to our relationship with our employees, including wage and hour regulations, health benefits, unemployment and payroll taxes, overtime and working
conditions and immigration status. Accordingly, federal, state or local legislated increases in the minimum wage, as well as increases in additional labor cost
components such as employee benefit costs, workers’ compensation insurance rates, compliance costs and fines, would increase our labor costs, which could have
a material adverse effect on our business, results of operations or financial condition.

The geographic concentration of our store locations may have an adverse impact on our financial performance due to economic downturns and serious
weather events in regions where we have a high concentration of our stores.

The concentration of our stores in one region or a limited number of markets may expose us to risks of adverse economic developments that are greater than if our
store portfolio were more geographically diverse.

In addition, our store operators are subject to the effects of adverse acts of nature, such as winter storms, hurricanes, hail storms, strong winds, earthquakes and
tornadoes, which have in the past caused damage, such as flooding and other damage, to our stores in specific geographic locations, including in Florida and Texas,
two of our large markets, and may, depending upon the location and severity of such events, unfavorably impact our business continuity.

The loss of the services of our key executives, or our inability to attract and retain key talent could have a material adverse impact on our operations.

We believe that we have benefited substantially from our current executive leadership and that the unexpected loss of their services in the future could adversely
affect our business and operations. We also depend on the continued services of the rest of our management team. The loss of these individuals without adequate
replacement could adversely affect our business. Further, we believe that the unexpected loss of certain key talent in the future could adversely affect our business
and operations. We do not carry key business person life insurance on any of our personnel. The inability to attract and retain qualified individuals, or a significant
increase in the costs to do so, could materially adversely affect our operations.

Operational and other failures by our franchisees may adversely impact us.

Qualified franchisees who conform to our standards and requirements are important to the overall success of our business. Our franchisees, however, are
independent businesses and not employees, and consequently we cannot and do not control them to the same extent as our company-operated stores. Our
franchisees may fail in key areas, or experience significant business or financial difficulties, which could slow our growth, reduce our franchise revenues, damage
our reputation, expose us to regulatory enforcement actions or private litigation and/or cause us to incur additional costs. If our franchisees experience business or
financial difficulties, including, for example, in connection with the COVID-19 pandemic, we could suffer a loss of

25

franchisee fees, royalties, and revenues and profits derived from our sales of merchandise to franchisees, and could suffer write-downs of outstanding receivables
those franchisees owe us if they fail to make those payments to us. If we fail to adequately mitigate any such future losses, our business, results of operations or
financial condition could be materially adversely impacted.

We are subject to laws that regulate franchisor-franchisee relationships. Our ability to enforce our rights against our franchisees may be adversely
affected by these laws, which could impair our growth strategy and cause our franchise revenues to decline.

As a franchisor, we are subject to regulation by the FTC, state laws and certain Canadian provincial laws regulating the offer and sale of franchises. Our failure to
comply with applicable franchise regulations could cause us to lose franchise fees and ongoing royalty revenues. Moreover, state and provincial laws that regulate
substantive aspects of our relationships with franchisees may limit our ability to terminate or otherwise resolve conflicts with our franchisees or enforce contractual
duties or rights we believe we have with respect to our franchisees.

Changes to current law with respect to the assignment of liabilities in the franchise business model could adversely impact our profitability.

One of the legal foundations fundamental to the franchise business model has been that, absent special circumstances, a franchisor is generally not responsible for
the acts, omissions or liabilities of its franchisees. Recently, established law has been challenged and questioned by the plaintiffs’ bar and certain regulators, and
the outcome of these challenges and new regulatory positions remains unknown. If these challenges and/or new positions are successful in altering currently settled
law, it could significantly change the way we and other franchisors conduct business and adversely impact our profitability.

For example, a determination that we are a joint employer with our franchisees or that franchisees are part of one unified system with joint and several liability
under the National Labor Relations Act, statutes administered by the Equal Employment Opportunity Commission, OSHA regulations and other areas of labor and
employment law could subject us and/or our franchisees to liability for the unfair labor practices, wage-and-hour law violations, employment discrimination law
violations, OSHA regulation violations and other employment-related liabilities of one or more franchisees. Furthermore, any such change in law would create an
increased likelihood that certain franchised networks would be required to employ unionized labor, which could impact franchisors like us through, among other
things, increased labor costs and difficulty in attracting new franchisees. In addition, if these changes were to be expanded outside of the employment context, we
could be held liable for other claims against franchisees. Therefore, any such regulatory action or court decisions could have a material adverse effect on our results
of operations.

We are subject to sales, income and other taxes, which can vary from state-to-state and be difficult and complex to calculate due to the nature of our
business. A failure to correctly calculate and pay such taxes could result in substantial tax liabilities and a material adverse effect on our results of
operations.

The application of indirect taxes, such as sales tax, is a complex and evolving issue, particularly with respect to the Aarons.com business. Many of the fundamental
statutes and regulations that impose these taxes were established before the growth of the e-commerce or virtual LTO industry and, therefore, in many cases it is
not clear how existing statutes apply to us. In addition, governments are increasingly looking for ways to increase revenues, which has resulted in discussions about
tax reform and other legislative action to increase tax revenues, including through indirect taxes. This also could result in other adverse changes in or
interpretations of existing sales, income and other tax regulations. For example, from time to time, some taxing authorities in the United States have notified us that
they believe we owe them certain taxes imposed on transactions with our customers. Although these notifications have not resulted in material tax liabilities to
date, there is a risk that one or more jurisdictions may be successful in the future, which could have a material adverse effect on our results of operations.

Employee misconduct could harm us by subjecting us to monetary loss, significant legal liability, regulatory scrutiny and reputational harm.

Our reputation is critical to maintaining and developing relationships with our existing and potential customers and third parties with whom we do business. There
is a risk that our employees could engage in misconduct that adversely affects our reputation and business, or fail to follow our compliance policies and procedures
related to our business operations, including with respect to lease originations and collections. For example, if one of our employees engages in discrimination or
harassment in the workplace, or if an employee were to engage in, or be accused of engaging in, illegal or suspicious activities including fraud or theft of our
customers’ information, we could suffer direct losses from the activity and, in addition, we could be subject to regulatory sanctions and suffer serious harm to our
reputation, financial condition, customer relationships and ability to attract future customers. Employee misconduct could prompt regulators to allege or to
determine based upon such misconduct that we have not established adequate supervisory systems and procedures to inform employees of applicable rules or to
detect violations of such rules. The precautions that we take to prevent and detect misconduct may not be effective in all cases. Misconduct by our employees who
are directly or indirectly associated with our business, or even unsubstantiated allegations of misconduct, could result in a material adverse effect on our reputation
and our business.

26

Product safety and quality control issues, including product recalls, could harm our reputation, divert resources, reduce sales and increase costs.

The products we lease through our business are subject to regulation by the U.S. Consumer Product Safety Commission and similar state regulatory authorities.
Such products could be subject to recalls and other actions by these authorities. Such recalls and voluntary removal of products can result in, among other things,
lost sales, diverted resources, potential harm to our reputation and increased customer service costs, which could have a material adverse effect on our business,
results of operations or financial condition. In addition, given the terms of our lease agreements with our customers, in the event of such a product quality or safety
issue, our customers who have leased the defective merchandise from us could terminate their lease agreements for that merchandise and/or not renew those lease
arrangements, which could have a material adverse effect on our business, results of operations or financial condition, if we are unable to recover those losses from
the vendor who supplied the defective merchandise.

Risks Related to the Separation and Distribution

We have not operated as an independent company since before the 2014 acquisition of the Progressive Leasing business segment by our parent entities,
and our historical financial information is not necessarily representative of the results that we would have achieved as a separate, publicly traded
company and may not be a reliable indicator of our future results.

The historical information about The Aaron's Company in this Annual Report on Form 10-K (the "Annual Report") refers to our business as operated by and
integrated with PROG Holdings (formerly known as Aaron's Holdings Company, Inc., or Aaron's, Inc. prior to the holding company formation). Our historical
financial information prior to the separation included in this Annual Report is derived from the consolidated financial statements and accounting records of PROG
Holdings. Accordingly, the historical financial information included in this Annual Report does not necessarily reflect the financial condition or results of
operations that we would have achieved as a separate, publicly traded company during the periods presented or those that we will achieve in the future primarily as
a result of the factors described below:

•

•

•

•

•

Prior to the consummation of the separation transaction on November 30, 2020, our business was operated by PROG Holdings as part of its broader
corporate organization, rather than as an independent company. PROG Holdings or one of its affiliates performed various corporate functions for us, such
as legal, treasury, accounting, auditing, human resources, risk management, investor relations, public affairs and finance. Our historical and pro forma
financial results reflect allocations of corporate expenses from PROG Holdings for such functions, which may be less than the expenses we would have
incurred had we operated as a separate publicly traded company.

Prior to the consummation of the separation on November 30, 2020, our business was integrated with the other businesses of PROG Holdings. Thus, we
had shared economies of scope and scale in costs, employees, and certain vendor relationships. Although we entered into a transition services agreement
with PROG Holdings in connection with the separation, these arrangements will be limited in duration and may not fully capture the benefits that we had
enjoyed as a result of being integrated with PROG Holdings and may result in us paying higher charges than in the past for these services. This could
have a material adverse effect on our business, results of operations, financial condition and the completion of the distribution.

Generally, our working capital requirements and capital for our general corporate purposes, including acquisitions and capital expenditures, have in the
past been satisfied as part of the corporate-wide treasury and cash management policies of PROG Holdings. Following the completion of the separation,
we may, from time to time, need to obtain additional financing from banks, through public offerings or private placements of debt or equity securities,
strategic relationships or other arrangements, which may or may not be available and may be more costly.

Our cost of capital for our business may be higher than PROG Holdings’ cost of capital prior to the separation.

Our historical financial information does not reflect the debt that we expect to have on our balance sheet in future periods.

• We do not expect to incur any additional separation and distribution costs that would be material. However, if we do incur additional material costs and
we do not have sufficient cash available to repay such costs, we may be required to borrow under our revolving credit facility to repay such amounts,
resulting in greater interest expense.

Other significant changes may occur in our cost structure, management, financing and business operations as a result of operating as a company separate from
PROG Holdings. For additional information about the past financial performance of our business and the basis of presentation of the historical combined financial
statements, see "Management’s Discussion and Analysis of Financial Condition and Results of Operations" and the historical financial statements and
accompanying notes included elsewhere in this Annual Report.

27

We may not achieve some or all of the expected benefits of the separation, and the separation may materially and adversely affect our business, results of
operations or financial condition.

We may not be able to achieve the full strategic and financial benefits expected to result from the separation (including attracting new customers to our brand
through promoting our value proposition, enhancing the customer experience through technology, aligning our store footprint to our customer opportunity, and
improving our profitability) or such benefits may be delayed or not occur at all. If we fail to achieve some or all of the benefits expected to result from the
separation, or if such benefits are delayed, it could have a material adverse effect on our business, results of operations or financial condition.

We may not achieve these and other anticipated benefits for a variety of reasons, including, among others: (a) the separation-related actions and tasks to be
completed during the weeks and months following the separation will require significant amounts of management’s time and effort, which may divert
management’s attention from operating and growing our business; (b) we may be more susceptible to market fluctuations and other adverse events than if we were
still a part of PROG Holdings; and (c) as a standalone company, our business will be less diversified than PROG Holdings’ business prior to the separation and
distribution.

In addition, the Progressive Leasing business of Aaron's Holdings Company, Inc. developed and has historically maintained the centralized lease decisioning tool
used in the Progressive Leasing business, in our Aarons.com e-commerce offering and in our company-operated stores. We expect that this centralized lease
decisioning tool will continue to be a key element of our operating model. As a standalone company, we may not be successful in maintaining, operating and
revising the systems and procedures necessary to operate and utilize this centralized lease decisioning tool, and this decisioning tool may not be as predictive of our
customers’ or applicants’ ability to satisfy their payment obligations to us once it is maintained, operated and revised by us as a separate, standalone company.

As a separate public company we are required to maintain effective internal control over financial reporting in accordance with Section 404 of the
Sarbanes-Oxley Act and our failure to do so could materially and adversely affect us.

As a separate public company, we are now subject to the reporting requirements of the Securities Exchange Act of 1934 (the "Exchange Act"), the Sarbanes-Oxley
Act and the Dodd-Frank Act and are required to prepare our financial statements according to the rules and regulations required by the SEC. In addition, the
Exchange Act requires that we file annual, quarterly and current reports. Our failure to prepare and disclose this information in a timely manner or to otherwise
comply with applicable law could subject us to penalties under federal securities laws, expose us to lawsuits and restrict our ability to access financing. In addition,
the Sarbanes-Oxley Act requires, among other things, that we establish and maintain effective internal controls and procedures for financial reporting and
disclosure purposes. Internal control over financial reporting is complex and may be revised over time to adapt to changes in our business, or changes in applicable
accounting rules. We cannot assure you that our internal control over financial reporting will be effective in the future or that a material weakness will not be
discovered with respect to a prior period for which we had previously believed that internal controls were effective. If we are not able to maintain or document
effective internal control over financial reporting, our independent registered public accounting firm will not be able to attest as to the effectiveness of our internal
control over financial reporting. We will need to demonstrate our ability to manage our compliance with these corporate governance laws and regulations as an
independent, public company that is no longer a part of PROG Holdings.

Matters affecting our internal controls may cause us to be unable to report our financial information on a timely basis, or may cause us to restate previously issued
financial information, and thereby subject us to adverse regulatory consequences, including sanctions or investigations by the SEC, violations of applicable stock
exchange listing rules, and litigation brought by our shareholders and others. There could also be a negative reaction in the financial markets due to a loss of
investor confidence in us and the reliability of our financial statements. Confidence in the reliability of our financial statements could also suffer if we or our
independent registered public accounting firm reports a material weakness in our internal control over financial reporting. This could have a material and adverse
effect on us by, for example, leading to a decline in our share price and impairing our ability to raise additional capital, and also could result in litigation brought
by our shareholders and others.

28

In connection with our separation from PROG Holdings, PROG Holdings will indemnify us for certain liabilities, and we will indemnify PROG Holdings for
certain liabilities. If we are required to make payments to PROG Holdings under these indemnities, our financial results could be negatively impacted.
The PROG Holdings indemnity may not be sufficient to hold us harmless from the full amount of liabilities for which PROG Holdings will be allocated
responsibility, and PROG Holdings may not be able to satisfy its indemnification obligations in the future.

Pursuant to the separation agreement and certain other agreements with PROG Holdings, PROG Holdings has agreed to indemnify us for certain liabilities, and we
have agreed to indemnify PROG Holdings for certain liabilities. Third parties could also seek to hold us responsible for any of the liabilities that PROG Holdings
has agreed to retain. Any amounts we are required to pay pursuant to these indemnification obligations and other liabilities could require us to divert cash that
would otherwise have been used in furtherance of operating our business and implementing our strategic plan. Further, the indemnity from PROG Holdings may
not be sufficient to protect us against the full amount of such liabilities, and PROG Holdings may not be able to fully satisfy its indemnification obligations.
Moreover, even if we ultimately succeed in recovering from PROG Holdings any amounts for which we are held liable, we may be temporarily required to bear
those losses ourselves. Each of these risks could negatively affect our business, results of operations or financial condition.

If the distribution, together with certain related transactions, does not qualify as a transaction that is generally tax free for U.S. federal income tax
purposes, PROG Holdings, The Aaron's Company and their shareholders could be subject to significant tax liabilities and, in certain circumstances, The
Aaron's Company could be required to indemnify PROG Holdings for material taxes and other related amounts pursuant to indemnification obligations
under the tax matters agreement.

PROG Holdings received an opinion of counsel, that was satisfactory to the PROG Holdings Board of Directors, regarding the qualification of the distribution,
together with certain related transactions, as a transaction that is generally tax free for U.S. federal income tax purposes under Sections 355 and 368(a)(1)(D) of the
Code. The opinion of counsel was based upon and relied on, among other things, certain facts and assumptions, as well as certain representations, statements and
undertakings of PROG Holdings and Aaron's, including those relating to the past and future conduct of PROG Holdings and Aaron's. If any of these
representations, statements or undertakings are, or become, inaccurate or incomplete, or if PROG Holdings or Aaron's breaches any of its covenants in the
separation documents, the opinion of counsel may be invalid and the conclusions reached therein could be jeopardized.

Notwithstanding the opinion of counsel, the Internal Revenue Service ("IRS") could determine that the distribution, together with certain related transactions,
should be treated as a taxable transaction if it determines that any of the representations, assumptions or undertakings upon which the opinion of counsel was based
are false or have been violated, or if it disagrees with the conclusions in the opinion of counsel. The opinion of counsel is not binding on the IRS and there can be
no assurance that the IRS will not assert a contrary position.

If the distribution, together with certain related transactions, fails to qualify as a transaction that is generally tax-free, for U.S. federal income tax purposes, under
Sections 355 and 368(a)(1)(D) of the Code, in general, PROG Holdings would recognize taxable gain as if it had sold Aaron's common stock in a taxable sale for
its fair market value and PROG Holdings shareholders who receive Aaron's shares in the distribution would be subject to tax as if they had received a taxable
distribution equal to the fair market value of such shares.

Under the tax matters agreement that PROG Holdings entered into with Aaron's, we may be required to indemnify PROG Holdings against any additional taxes
and related amounts resulting from (a) an acquisition of all or a portion of the equity securities or assets of Aaron's, whether by merger or otherwise (and regardless
of whether Aaron's participated in or otherwise facilitated the acquisition), (b) other actions or failures to act by Aaron's or (c) any of Aaron's representations or
undertakings in connection with the separation and the distribution being incorrect or violated. Any such indemnity obligations, including the obligation to
indemnify PROG Holdings for taxes resulting from the distribution and certain related transactions not qualifying as tax-free, could be material.

U.S. federal income tax consequences may restrict our ability to engage in certain desirable strategic or capital-raising transactions.

Under current law, a separation can be rendered taxable to the parent corporation and its shareholders as a result of certain post-separation acquisitions of shares or
assets of the spun-off corporation. For example, a separation may result in taxable gain to the parent corporation under Section 355(e) of the Code if the separation
were later deemed to be part of a plan (or series of related transactions) pursuant to which one or more persons acquire, directly or indirectly, shares representing a
50 percent or greater interest (by vote or value) in the spun-off corporation. To preserve the U.S. federal income tax treatment of the separation and distribution,
and in addition to our indemnity obligation described above, the tax matters agreement restricts us, for the two-year period following the distribution, except in
specific circumstances, from:

29

•

•

•

•

•

entering into any transaction pursuant to which all or a portion of Aaron's common stock or assets would be acquired, whether by merger or otherwise;

issuing equity securities in a transaction (or series of related transactions) that could result in a 50% or greater acquisition of our stock (as determined
under applicable tax rules);

repurchasing shares of our capital stock other than in certain open-market transactions;

ceasing to actively conduct certain aspects of our business; and/or

taking or failing to take any other action that would jeopardize the expected U.S. federal income tax treatment of the distribution and certain related
transactions.

These restrictions may limit our ability to pursue certain strategic transactions or other transactions that we may believe to be in the best interests of our
shareholders or that might increase the value of our business.

Certain members of management, directors and shareholders will hold stock in both PROG Holdings and us, and as a result may face actual or potential
conflicts of interest.

Certain of the officers and directors of each of PROG Holdings and us own both PROG Holdings common stock and our common stock. This ownership overlap
could create, or appear to create, potential conflicts of interest when our management and directors and PROG Holdings management and directors face decisions
that could have different implications for us and PROG Holdings. For example, potential conflicts of interest could arise in connection with the resolution of any
dispute between PROG Holdings and us regarding the terms of the agreements governing the separation and distribution transactions and our relationship with
PROG Holdings thereafter, including the separation agreement, tax matters agreement, employee matters agreement, transition services agreement, and intellectual
property assignment agreement, all of which were entered into between PROG Holdings and Aaron's in connection with the separation and distribution transaction.
Potential conflicts of interest may also arise out of any commercial arrangements that we or PROG Holdings may enter into in the future.

As an independent, publicly traded company, we may not enjoy the same benefits that were available to us as a segment of PROG Holdings. It may be
more costly for us to separately obtain or perform the various corporate functions that PROG Holdings performed for us prior to the separation, such as
legal, treasury, accounting, auditing, human resources, investor relations, public affairs, finance and cash management services.

Historically, our business has been operated as one of the business segments of PROG Holdings, and PROG Holdings performed certain of the corporate functions
for our operations. PROG Holdings will now provide support to us with respect to certain of these functions on a transitional basis. We will need to replicate
certain systems, infrastructure and personnel to which we will no longer have access in our post-separation operations and will likely incur capital and other costs
associated with developing and implementing our own support functions in these areas. Such costs could be material.

As an independent, publicly traded company, we may become more susceptible to market fluctuations and other adverse events than we would have been were we
still a part of PROG Holdings. As part of PROG Holdings, we were able to enjoy certain benefits from PROG Holdings’ operating diversity and available capital
for investments and other uses. As an independent, publicly traded company, we will not have similar operating diversity and may not have similar access to
capital markets, which could have a material adverse effect on our business, results of operations or financial condition.

We or PROG Holdings may fail to perform certain transitional services under various transaction agreements that were executed as part of the
separation or we may fail to have necessary systems and services in place when certain of the transaction agreements covering those services expire.

In connection with the separation and prior to the distribution, we and PROG Holdings entered into a separation agreement and also entered into various other
agreements, including a transition services agreement, a tax matters agreement and an employee matters agreement. The separation agreement, the tax matters
agreement and the employee matters agreement determined the allocation of assets and liabilities between us and PROG Holdings following the separation for
those respective areas and includes any necessary indemnifications related to liabilities and obligations. The transition services agreement provides for the
performance of certain services by PROG Holdings for the benefit of us for a limited period of time after the separation. We are relying on PROG Holdings to
satisfy its obligations under these agreements. If PROG Holdings is unable to satisfy its obligations under these agreements, including its indemnification
obligations, we could incur operational difficulties or losses. Upon expiration of the transition services agreement, each of the services that are covered in such
agreement will have to be provided internally or by third parties, and providing them internally or having third parties perform them may be at a higher cost to us
than when they were provided to us by PROG Holdings, or we may not be able to perform or obtain the performance of such services at all. If we do not have
agreements with other providers of these services once certain transaction agreements expire or terminate, we may not be able to operate our business effectively,
which may have a material adverse effect on our business, results of operations or financial condition.

30

Risks Related to Ownership of Our Common Stock

We cannot guarantee that an active trading market for our common stock will be sustained, and our stock price may fluctuate significantly.

We cannot guarantee that an active trading market will be sustained for our common stock. Nor can we predict the effect of the separation on the trading prices of
our common stock.

Until the market has fully evaluated our business as a standalone entity, the price of our common stock may fluctuate more significantly than might otherwise be
typical, even with other market conditions, including general volatility, held constant.

The market price of our common stock may fluctuate significantly due to a number of factors, some of which may be beyond our control, including:

•

•

•

•

•

•

actual or anticipated fluctuations in our operating results;

the operating and stock price performance of comparable companies;

changes in our shareholder base due to the separation;

changes to the regulatory and legal environment under which we operate;

unfavorable impacts on our business and operations arising from the COVID-19 pandemic and governmental or self-imposed responses thereto, including
limitations or restrictions on our operations; and

domestic and worldwide economic conditions, including unfavorable conditions arising from the COVID-19 pandemic.

If securities or industry analysts do not publish research or publish misleading or unfavorable research about our business, our stock price and trading
volume could decline.

The trading market for our common stock will depend in part on the research and reports that securities or industry analysts publish about us or our business. If one
or more of the analysts covering us downgrades our stock or publishes misleading or unfavorable research about our business, our stock price would likely decline.
If one or more of the analysts ceases coverage of our common stock or fails to publish reports on us regularly, demand for our common stock could decrease,
which could cause our common stock price or trading volume to decline.

Shareholders' percentage of ownership in us may be diluted in the future.

In the future, shareholders' percentage ownership in us may be diluted because of equity issuances for acquisitions, capital market transactions or otherwise,
including equity awards that we will be granting to our directors, officers and employees. Our employees will have stock-based awards that correspond to shares of
our common stock as a result of conversion of their PROG Holdings stock-based awards and we anticipate that our compensation committee will grant additional
stock-based awards to our employees in the future. Such awards will have a dilutive effect on our earnings per share, which could adversely affect the market price
of our common stock.

In addition, our amended and restated articles of incorporation allow us to issue, without the approval of our shareholders, one or more classes or series of
preferred stock having such designation, powers, preferences and relative, participating, optional and other special rights, including preferences over our common
stock respecting dividends and distributions, as our Board of Directors generally may determine. The terms of one or more classes or series of preferred stock
could dilute the voting power or reduce the value of our common stock. Similarly, the repurchase or redemption rights or liquidation preferences we could assign
to holders of preferred stock could affect the residual value of our common stock.

31

We cannot guarantee the timing, amount or payment of dividends on our common stock.

Although we expect to initially pay a regular quarterly cash dividend, the timing, declaration, amount and payment of future dividends to shareholders will fall
within the discretion of our Board of Directors. PROG Holdings has historically had sufficient liquidity that enabled it to pay dividends for 32 consecutive years;
however, there can be no assurance that, as a standalone company, we will have sufficient liquidity to continue to pay cash dividends. Our Board of Directors’
decisions regarding the payment of dividends will depend on many factors, such as our financial condition, earnings, opportunities to retain future earnings for use
in the operation of our business and to fund future growth, capital requirements, debt service obligations, corporate strategy, regulatory constraints, industry
practice, statutory and contractual restrictions applying to the payment of dividends and other factors deemed relevant by our Board of Directors. Our ability to pay
dividends will depend on our ongoing ability to generate cash from operations and on our access to the capital markets. We cannot guarantee that we will pay a
dividend in the future or continue to pay any dividend if we commence paying dividends.

Our amended and restated bylaws designate the Georgia State-Wide Business Court in the State of Georgia as the exclusive forum for certain litigation,
which may limit our shareholders’ ability to choose a judicial forum for disputes with us.

Pursuant to our amended and restated bylaws, unless we consent in writing to the selection of an alternative forum, to the fullest extent permitted by law, the sole
and exclusive forum for any shareholder (including a beneficial owner) to bring (a) any derivative action or proceeding brought on behalf of Aaron's, (b) any action
asserting a claim of breach of a fiduciary or legal duty owed by any current or former director, officer, employee, shareholder, or agent of The Aaron's Company to
The Aaron's Company or The Aaron's Company shareholders, including a claim alleging the aiding and abetting of any such breach of fiduciary duty, (c) any
action asserting a claim against the Company, its current or former directors, officers, employees, shareholders, or agents arising pursuant to any provision of the
Georgia Business Code or our articles of incorporation or bylaws (as either may be amended from time to time), (d) any action asserting a claim against us, our
current or former directors, officers, employees, shareholders, or agents governed by the internal affairs doctrine, or (e) any action against us, our current or former
directors, officers, employees, shareholders, or agents asserting a claim identified in O.C.G.A. § 15-5A-3 shall be the Georgia State-Wide Business Court. Our
amended and restated bylaws also provide that, to the fullest extent permitted by law, if any action the subject matter of which is within the scope of the foregoing
exclusive forum provisions is filed in a court other than the Georgia State-Wide Business Court, such shareholder shall be deemed to have consented to (i) the
personal jurisdiction of the Georgia State-Wide Business Court in connection with any action brought in any such foreign court to enforce these exclusive forum
provisions and (ii) having service of process made upon such shareholder in any such action by service upon such shareholder’s counsel in the foreign action as
agent for such shareholder. Our amended and restated bylaws also provide that the foregoing exclusive forum provisions do not apply to any action asserting
claims under the Exchange Act or the Securities Act. These exclusive forum provisions will require our shareholders to bring certain types of actions or
proceedings in the Georgia State-Wide Business Court in the State of Georgia and therefore may prevent our shareholders from bringing such actions or
proceedings in another court that a shareholder may view as more convenient, cost-effective, or advantageous to the shareholder or the claims made in such action
or proceeding, and may discourage the actions or proceedings covered by these exclusive forum provisions.

Certain provisions in our articles of incorporation and bylaws, and of Georgia law, may deter or delay an acquisition of us.

Our articles of incorporation and bylaws, and Georgia law, contain provisions that are intended to deter coercive takeover practices and inadequate takeover bids
by making such practices or bids more expensive to the acquiror and to encourage prospective acquirors to negotiate with our Board of Directors rather than to
attempt a hostile takeover. These provisions include rules regarding how shareholders may present proposals or nominate directors for election at shareholder
meetings and the right of our Board of Directors to issue preferred stock without shareholder approval. Georgia law also imposes some restrictions on mergers and
other business combinations between any holder of 10 percent or more of our outstanding common stock and us.

32

We believe that these provisions will help to protect our shareholders from coercive or otherwise unfair takeover tactics by requiring potential acquirers to
negotiate with our Board of Directors and by providing our Board of Directors with more time to assess any acquisition proposal. These provisions are not intended
to make us immune from takeovers. However, these provisions will apply even if the offer may be considered beneficial by some shareholders and could deter or
delay an acquisition that our Board of Directors determines is not in our best interests or the best interests of our shareholders. Accordingly, in the event that our
Board of Directors determines that a potential business combination transaction is not in the best interests of us and our shareholders but certain shareholders
believe that such a transaction would be beneficial to us and our shareholders, such shareholders may elect to sell their shares in us and the trading price of the
Company's common stock could decrease.

In addition, an acquisition or further issuance of our stock could trigger the application of Section 355(e) of the Code. Under the tax matters agreement, The
Company would be required to indemnify PROG Holdings for the resulting tax, and this indemnity obligation might discourage, delay or prevent a change of
control that may be considered favorable.

ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

ITEM 2. PROPERTIES

The Company leases warehouse and retail store space for most of its store-based operations, call center space, and management and information technology space
for corporate functions under operating leases expiring at various times through 2033. Most of the leases contain renewal options for additional periods ranging
from one to 20 years or provide for options to purchase the related property at predetermined purchase prices that do not represent bargain purchase options. The
Company also has leased properties for bedding manufacturing, fulfillment centers, and service centers across the United States.

Our principal executive office is located at 400 Galleria Parkway SE, Suite 300, Atlanta, Georgia 30339. Below is a list of our principal facilities that are
operational as of December 31, 2020:

LOCATION
Atlanta, Georgia
Kennesaw, Georgia
Various properties in Cairo and Coolidge,
Georgia

SEGMENT, PRIMARY USE AND HOW HELD

SQ. FT.

Executive/Administrative Offices – Leased
Administrative Office – Leased
Furniture Manufacturing, Furniture Parts Warehouse, Administration and Showroom –
Primarily Owned

74,000 
37,000 

738,000 

We believe that all of our facilities are well maintained and adequate for their current and reasonably foreseeable uses.

ITEM 3. LEGAL PROCEEDINGS

From time to time, we are party to various legal proceedings arising in the ordinary course of business. While any proceeding contains an element of uncertainty,
we do not currently believe that any of the outstanding legal proceedings to which we are a party will have a material adverse impact on our business, results of
operations or financial condition. However, an adverse resolution of a number of these items may have a material adverse impact on our business, results of
operations or financial condition. For further information, see Note 10 in the accompanying consolidated and combined financial statements under the heading
"Legal Proceedings," which discussion is incorporated by reference in response to this Item 3.

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

33

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY

Market Information, Holders, and Dividends

Effective November 25, 2020, The Aaron's Company, Inc. began trading as a standalone company and is listed on the NYSE under the symbol "AAN".

The number of shareholders of record of the Company's common stock at February 16, 2021 was 149.

Dividends will be payable only when, and if, declared by the Company's Board of Directors and will be subject to our ongoing ability to generate sufficient income
and free cash flow, any future capital needs and other contingencies. Under our revolving credit agreement, we may pay cash dividends in any year so long as, after
giving pro forma effect to the dividend payment, we maintain compliance with our financial covenants and no event of default has occurred or would result from
the payment.

Issuer Purchases of Equity Securities

None.

Securities Authorized for Issuance Under Equity Compensation Plans

Information concerning the Company's equity compensation plans is set forth in Item 12 of Part III of this Annual Report on Form 10-K.

34

ITEM 6. SELECTED FINANCIAL DATA

On November 19, 2020, the SEC adopted certain amendments to Regulation S-K, which are intended to modernize, simplify, and enhance certain financial
disclosure requirements. Among other topics of focus, the amendments eliminated the requirements of Item 301, Selected Financial Data, which required certain
public companies to provide the last five years of selected financial data in tabular form. Companies can elect to comply with certain or all amendments on or after
February 10, 2021, with compliance becoming mandatory on August 9, 2021. The Company has elected to comply with the provision of the amendment allowing
certain registrants to stop providing selected financial data.

35

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following information should be read in conjunction with other documents filed by The Aaron's Company, Inc. ("Aaron's" or "the Company") with the
Securities and Exchange Commission (the "SEC") and the audited Consolidated and Combined Financial Statements and corresponding notes thereto included in
Item 8 of this Annual Report on Form 10-K. A review of the Company’s fiscal 2020 performance compared to fiscal 2019 appears below under "Results of
Operations," "Overview of Financial Position," and "Liquidity and Capital Resources." A review of the Company’s fiscal 2019 performance compared to fiscal
2018 appears under "Results of Operations," "Overview of Financial Position," and "Liquidity and Capital Resources" in Exhibit 99.1 to the Company’s
Registration Statement on Form 10, as amended and filed with the SEC on November 18, 2020, which is hereby incorporated by reference.

This MD&A contains forward-looking statements and the matters discussed in these forward-looking statements are subject to risk, uncertainties, and other factors
that could cause actual results to differ materially from those made, projected or implied in the forward-looking statements. Please see "Risk Factors" and
"Cautionary Statement Concerning Forward-Looking Statements" for a discussion of the uncertainties, risks, and assumptions associated with these statements
included in Item 1A of this Annual Report on Form 10-K.

Description of Spin-off Transaction

On October 16, 2020, management of Aaron’s, Inc. finalized the formation of a new holding company structure in anticipation of the separation and distribution
transaction described below. Under the holding company structure, Aaron’s, Inc. became a direct, wholly owned subsidiary of a newly formed company, Aaron’s
Holdings Company, Inc. Aaron's, Inc. thereafter was converted to a limited liability company ("Aaron’s, LLC"). Upon completion of the holding company
formation, Aaron’s Holdings Company, Inc. became the publicly traded parent company of the Progressive Leasing, Aaron’s Business, and Vive segments.

On November 30, 2020 (the "separation and distribution date"), Aaron's Holdings Company, Inc. completed the previously announced separation of the Aaron's
Business segment from its Progressive Leasing and Vive segments and changed its name to PROG Holdings, Inc. (referred to herein as "PROG Holdings"). The
separation of the Aaron's Business segment was effected through a distribution (the "separation", the "separation and distribution", or the "spin-off transaction") of
all outstanding shares of common stock of a newly formed company called The Aaron's Company, Inc. ("Aaron's", "The Aaron's Company", or the "Company"), a
Georgia corporation, to the PROG Holdings shareholders of record as of November 27, 2020. In connection with the separation and distribution, Aaron's, LLC
became a wholly-owned subsidiary of The Aaron's Company. Shareholders of PROG Holdings received one share of The Aaron's Company, Inc. for every two
shares of PROG Holdings common stock held on the record date. Upon completion of the separation and distribution transaction, The Aaron's Company became an
independent, publicly traded company under the ticker "AAN" on the New York Stock Exchange ("NYSE").

Unless the context otherwise requires or we specifically indicate otherwise, references to "we," "us," "our," "our Company," and "the Company" refer to The
Aaron's Company, Inc., which holds, directly or indirectly, the assets and liabilities historically associated with the historical Aaron’s Business segment (the
"Aaron’s Business") prior to the separation and distribution date. References to "the Company", "Aaron's, Inc.", or "Aaron's Holdings Company, Inc." for periods
prior to the separation and distribution date refer to transactions, events, and obligations of Aaron's, Inc. which took place prior to the separation and distribution.
Historical amounts herein include revenues and costs directly attributable to The Aaron's Company, Inc. and an allocation of expenses related to certain PROG
Holdings' corporate functions prior to the separation and distribution date.

Business Overview

The Aaron's Company, Inc. is a leading, technology-enabled, omni-channel provider of lease-to-own ("LTO") and purchase solutions generally focused on serving
the large, credit-challenged segment of the population. Through our portfolio of approximately 1,300 stores and our Aarons.com e-commerce platform, we provide
consumers with LTO and purchase solutions for the products they need and want, including furniture, appliances, electronics, computers and a variety of other
products and accessories. We focus on providing our customers with unparalleled customer service and an attractive value proposition, including low monthly
payments and total cost of ownership, high in-store approval rates and lease term flexibility. In addition, we offer a wide product selection, free prompt delivery,
setup, service and product returns, and the ability to pause, cancel or resume lease contracts at any time with no additional costs to the customer.

36

Recent Restructuring Programs and Franchisee Acquisitions

As a result of our real estate repositioning strategy and other cost-reduction initiatives, we initiated restructuring programs in 2019 and 2020 to optimize our
company-operated store portfolio. These restructuring programs have resulted in the closure, consolidation or relocation of a total of 248 company-operated stores
during 2019 and 2020. We also further rationalized our home office and field support staff, which resulted in a reduction in employee headcount in those areas to
more closely align with current business conditions. Throughout 2016, 2017, and 2018, we closed and consolidated a total of 139 underperforming company-
operated stores under similar restructuring initiatives. We currently expect to close and consolidate approximately 82 additional stores over the next six to nine
months. We will continue to evaluate our company-operated store portfolio to determine how to best rationalize and reposition our store base to better align with
marketplace demand. Under the real estate repositioning and optimization restructuring program, though all specific locations have not yet been identified, the
Company’s current strategic plan is to remodel, reposition and consolidate our company-operated store footprint over the next 3 to 4 years. We believe that such
strategic actions will allow the Company to continue to successfully serve our markets while continuing to utilize our growing Aarons.com shopping and servicing
platform. In conjunction with the plan's optimization initiatives, the Company also determined during the fourth quarter of 2020 that it would permanently cease
use of one of its administrative buildings in Kennesaw, Georgia. Management expects that this strategy, along with our increased use of technology, will enable us
to reduce store count while retaining a significant portion of our existing customer relationships and attract new customers. To the extent that management executes
on its long-term strategic plan, additional restructuring charges will likely result from our real estate repositioning and optimization initiatives, primarily related to
operating lease right-of-use asset and fixed asset impairments. However, the extent of future restructuring charges is not estimable at this time, as specific store
locations to be closed and/or consolidated have not yet been identified by management.

We have purchased 295 store locations from our franchisees since January 1, 2017. The acquisitions are benefiting our omni-channel platform through added scale,
strengthening our presence in certain geographic markets, enhancing operational control, including compliance, and enabling us to execute our business
transformation initiatives on a broader scale.

Recent Developments and Operational Measures Taken by Us in Response to the COVID-19 Pandemic

On March 11, 2020, the World Health Organization declared the outbreak of COVID-19 a pandemic. As a result of the COVID-19 pandemic, we temporarily
closed our showrooms in March 2020 and shifted to e-commerce and curbside service only for all of our company-operated stores to protect the health and safety
of our customers and associates, except where such curbside service was prohibited by governmental authorities. Since that time, we have reopened nearly all of
our store showrooms, but there can be no assurance that those showrooms will not be closed in future months, or have their operations limited, if, for example,
there are localized increases or "additional waves" in the number of COVID-19 cases in the areas where our stores are located and, in response, governmental
authorities issue orders requiring such closures or limitations on operations, or we voluntarily close our showrooms or limit their operations to protect the health
and safety of our customers and associates. Furthermore, we are experiencing disruptions in our supply chain which have impacted product availability in some of
our stores and, in some situations, we are procuring inventory from alternative sources at higher costs. These developments had an unfavorable impact on our
generation of lease agreements during the year ended December 31, 2020.

The COVID-19 pandemic may impact our business, results of operations, financial condition, liquidity and/or cash flow in future periods. The extent of any such
impacts likely would depend on several factors, including (a) the length and severity of the pandemic, including, for example, localized outbreaks or additional
waves of outbreaks of COVID-19 cases; (b) the impact of any such outbreaks on our customers, suppliers, and employees; (c) the nature of any government orders
issued in response to such outbreaks, including whether we would be deemed essential, and thus, exempt from all or some portion of such orders; (d) whether there
is one or more additional rounds of government stimulus and/or enhanced unemployment benefits in response to the COVID-19 outbreak, as well as the nature,
timing and amount of any such stimulus payments or benefits; and (e) supply chain disruptions for our business.

The following summarizes significant developments and operational measures taken by us in response to the COVID-19 pandemic:

•

In our company-operated stores, we are following the guidance of health authorities, including requiring associates to wear masks and observe social
distancing practices. We have also installed protective plexiglass barriers at check-out counters, implemented enhanced cleaning and sanitization
procedures, and reconfigured our showrooms in a manner designed to reduce COVID-19 transmission.

37

•

•

In conjunction with the operational adjustments made at our company-operated stores, we accelerated the national rollout of our centralized digital
decisioning platform, which is an algorithm-driven lease decisioning tool used in our company-operated stores that is designed to improve our customers'
experiences by streamlining and standardizing the lease application decisioning process, shortening transaction times, and establishing appropriate
transaction sizes and lease payment amounts, given the customer’s profile. We completed the national rollout during the second quarter of 2020, and that
decisioning platform is now being utilized in all of our company-operated and franchised stores in the United States.

To assist the franchisees of our business who were facing adverse impacts to their businesses, we offered a royalty fee abatement from March 8, 2020
until May 16, 2020 and modified payment terms on outstanding accounts receivable owed to us by franchisees. In addition, payment terms were
temporarily modified for the franchise loan facility under which certain franchisees have outstanding borrowings that are guaranteed by us.

Coronavirus Legislative Relief

In response to the global impacts of COVID-19 on U.S. companies and citizens, the government enacted the Coronavirus, Aid, Relief, and Economic Security Act
("CARES Act") on March 27, 2020 and the Consolidated Appropriations Act on December 27, 2020. We believe a significant portion of our customers have
received stimulus payments and/or federally supplemented unemployment payments, pursuant to both the CARES Act and the Consolidated Appropriations Act,
which we believe has enabled them to continue making payments to us under their lease-to-own agreements, despite the economically challenging times resulting
from the COVID-19 pandemic.

The CARES Act also included several tax relief options for companies, which resulted in the following provisions available to the Company:

•

•

•

Aaron's, Inc. elected to carryback its 2018 net operating losses of $242.2 million to 2013, thus generating a refund of $84.4 million, which was received in
July 2020, and a discrete income tax benefit of $34.2 million recognized during the three months ended March 31, 2020. The discrete tax benefit is the
result of the federal income tax rate differential between the current statutory rate of 21% and the 35% rate applicable to 2013.

The Company has deferred all payroll taxes that it is permitted to defer under the CARES Act, which generally applies to Social Security taxes otherwise
due, with 50% of the tax payable on December 31, 2021 and the remaining 50% payable on December 31, 2022.

Certain wages and benefits that were paid to furloughed employees may be eligible for an employee retention credit of up to 50% of wages paid to
eligible associates.

Separate from the CARES Act, the IRS extended the due dates for estimated tax payments for the first and second quarters of 2020 to July 15, 2020. Additionally,
many states are offering similar deferrals. The Company has taken advantage of all such extended due dates.

The federal supplement to unemployment payments originally lapsed on July 31, 2020 but has been extended on a prospective basis through March 2021. The
current nature and/or extent of future stimulus measures, if any, remains unknown. We cannot be certain that our customers will continue making their payments to
us if the federal government does not continue supplemental measures or enact additional stimulus measures, which could result in a significant reduction in the
portion of our customers who continue making payments owed to us under their lease-to-own agreements.

38

Fiscal Year 2020 Highlights

The following summarizes significant highlights from the year ended December 31, 2020:

• We reported revenues of $1.7 billion in 2020, a decrease of 2.8% compared to 2019. This decrease is primarily due to the reduction of 253 company-
operated stores during 2019 and 2020, partially offset by a 1.8% increase in same store revenues. The increase in same store revenues was driven by
strong customer payment activity, an increase in early buyouts and higher retail sales, all of which we believe were due in part to government stimulus
payments and supplemental federal unemployment benefits received by a significant portion of our customers during the COVID-19 pandemic.

•

Losses before income taxes were $397.8 million during 2020 compared to earnings before income taxes of $34.3 million in 2019. Losses before income
taxes during 2020 includes a goodwill impairment charge of $446.9 million, a $14.1 million charge related to an early termination fee for a sales and
marketing agreement, restructuring charges of $42.5 million, retirement charges of $12.6 million and spin-related separation costs of $8.2 million. We
also recognized $4.9 million of incremental allowances for lease merchandise write-offs, franchisee accounts receivable, and reserves on the franchise
loan guarantees due to the potential adverse impacts of the COVID-19 pandemic. These decreases were partially offset by strong customer payment
activity and lower lease merchandise write-offs during the year ended December 31, 2020. Earnings before income taxes during 2019 included
restructuring charges of $40.0 million related to the closure and consolidation of company-operated stores, $7.4 million in gains from the sale of various
real estate properties and gains on insurance recoveries of $4.5 million.

• We generated cash from operating activities of $355.8 million in 2020 compared to $186.0 million in 2019. The increase in net cash from operating

activities was primarily driven by lower lease merchandise inventory purchases, strong customer payment activity, and net income tax refunds of $64.0
million during the year ended December 31, 2020 compared to net income tax refunds of $4.6 million in the same period in 2019.

Key Metrics

Company-operated and franchised store activity (unaudited) is summarized as follows:

Company-operated stores
Company-operated stores open at January 1,

Opened
Added through acquisition
Closed, sold or merged

Company-operated stores open at December 31,

Franchised stores
Franchised stores open at January 1,

Opened
Purchased from the Company
Purchased by the Company
Closed, sold or merged

Franchised stores open at December 31,

2020

2019

2018

1,167 
4 
15 
(94)
1,092 

335 
— 
— 
(15)
(72)
248 

1,312 
— 
18 
(163)
1,167 

377 
— 
— 
(18)
(24)
335 

1,175 
— 
152 
(15)
1,312 

551 
2 
— 
(152)
(24)
377 

Same Store Revenues. We believe that changes in same store revenues are a key performance indicator of the Company, as it provides management insight into our
ability to collect contractually due payments from our current customers on existing lease agreements, as well as our level of success in writing new leases into and
retaining current customers within our customer lease portfolio. For the year ended December 31, 2020, we calculated this amount by comparing revenues for the
year ended December 31, 2020 to revenues for the year ended December 31, 2019 for all stores open for the entire 24-month period ended December 31, 2020,
excluding stores that received lease agreements from other acquired, closed or merged stores. Same store revenues increased 1.8% during the year ended
December 31, 2020 compared to the prior year.

39

Key Components of Earnings Before Income Taxes

In this management’s discussion and analysis section, we review our consolidated and combined results. The combined financial statements for periods through the
separation date of November 30, 2020 were prepared on a combined standalone basis and were derived from the consolidated financial statements and accounting
records of PROG Holdings. The financial statements for the period from December 1, 2020 through December 31, 2020 are consolidated financial statements of
The Aaron's Company, Inc. and its subsidiaries, each of which is wholly-owned, and is based on the financial position and results of operations of The Aaron's
Company, Inc. as a standalone company.

The combined financial statements prepared through November 30, 2020 include all revenues and costs directly attributable to the Company and an allocation of
expenses related to certain corporate functions. These expenses have been allocated to the Company based on direct usage or benefit where specifically
identifiable, with the remaining expenses allocated primarily on a pro rata basis using an applicable measure of revenues, headcount or other relevant measures.
The Company considers these allocations to be a reasonable reflection of the utilization of services or the benefit received. The combined financial statements
include assets and liabilities specifically attributable to the Company. All intercompany transactions and balances within the Company have been eliminated.
Transactions between the Company and PROG Holdings have been included as invested capital within the consolidated and combined financial statements.

For the year ended December 31, 2020 and the comparable prior year periods, some of the key revenue, cost and expense items that affected earnings before
income taxes were as follows:

Revenues. We separate our total revenues into three components: (a) lease and retail revenues; (b) non-retail sales; and (c) franchise royalties and other revenues.
Lease and retail revenues primarily include all revenues derived from lease agreements at our company-operated stores and e-commerce platform, the sale of both
new and returned lease merchandise from our company-operated stores and revenues from our Aaron's Club program. Lease and retail revenues are recorded net of
a provision for uncollectible accounts receivable related to lease renewal payments from lease agreements with customers. Non-retail sales primarily represent new
merchandise sales to our franchisees and, to a lesser extent, sales of Woodhaven manufactured products to third-party retailers. Franchise royalties and other
revenues primarily represent fees from the sale of franchise rights and royalty payments from franchisees, as well as other related income from our franchised
stores. Franchise royalties and other revenues also include revenues from leasing company-owned real estate properties to unrelated third parties, as well as other
miscellaneous revenues.

Cost of Lease and Retail Revenues. Cost of lease and retail revenues is primarily comprised of the depreciation expense associated with depreciating merchandise
held for lease and leased to customers by our company-operated stores and through our e-commerce platform. Cost of lease and retail revenues also includes the
depreciated cost of merchandise sold through our company-operated stores as well as the costs associated with the Aaron's Club program.

Non-Retail Cost of Sales. Non-retail cost of sales primarily represents the cost of merchandise sold to our franchisees.

Personnel Costs. Personnel costs represents total compensation costs incurred for services provided by employees of the Company, as well as an allocation of
personnel costs for PROG Holdings' corporate and shared function employees for the periods prior to the separation and distribution date.

Other Operating Expenses, Net. Other operating expenses, net includes occupancy costs (including rent expense, store maintenance and depreciation expense
related to non-manufacturing facilities), shipping and handling, advertising and marketing, intangible asset amortization expense, professional services expense,
bank and credit card related fees, an allocation of general corporate expenses from PROG Holdings for the periods prior to the separation and distribution date, and
other miscellaneous expenses. Other operating expenses, net also includes gains or losses on sales of company-operated stores and delivery vehicles, fair value
adjustments on assets held for sale, gains or losses on other transactions involving property, plant and equipment, and gains related to property damage and
business interruption insurance claim recoveries.

Provision for Lease Merchandise Write-offs. Provision for lease merchandise write-offs represents charges incurred related to estimated lease merchandise write-
offs.

Restructuring Expenses, Net. Restructuring expenses, net primarily represents the cost of real estate optimization efforts and cost reduction initiatives related to the
Company home office and field support functions. Restructuring expenses, net are comprised principally of closed store operating lease right-of-use asset
impairment and operating lease charges, the impairment of other vacant properties, including the closure of one of our administrative buildings in Kennesaw,
Georgia, workforce reductions and other impairment charges.

Impairment of Goodwill. Impairment of goodwill is the write-off of all of our existing goodwill balance at March 31, 2020 that was recorded in the first quarter of
2020. Refer to Note 1 of these consolidated and combined financial statements for further discussion of the interim goodwill impairment assessment and resulting
impairment charge.

40

Retirement Charges. Retirement charges represents costs primarily associated with the retirement of the former Chief Executive Officer of Aaron's Holdings
Company, Inc., as well as costs associated with the retirement of other Company executive-level employees.

Separation Costs. Separation costs represent expenses associated with the spin off transaction, including employee-related costs, incremental stock-based
compensation expense associated with the conversion and modification of unvested and unexercised equity awards and other one-time expenses incurred by the
Company in order to operate as an independent, standalone public entity.

Interest Expense. Interest expense consists primarily of interest incurred on the fixed and variable rate debt agreements of Aaron's, Inc. All of the interest expense
for the historical debt obligations of Aaron's, LLC have been included within the consolidated and combined financial statements of The Aaron's Company, Inc. for
the periods prior to the separation and distribution date because Aaron's, LLC was the primary obligor for the external debt agreements and is one of the legal
entities forming the basis of The Aaron’s Company, Inc.

Loss on Debt Extinguishment. Loss on debt extinguishment consists of the charges incurred related to the repayment and extinguishment of all indebtedness due
under previous debt agreements of Aaron's, Inc. prior to the separation and distribution date.

Other Non-Operating Income (Expense), Net. Other non-operating income (expense), net includes the impact of foreign currency remeasurement, as well as gains
and losses resulting from changes in the cash surrender value of company-owned life insurance related to the Company's deferred compensation plan. This activity
also includes earnings on cash and cash equivalent investments.

41

Results of Operations

Results of Operations – Years Ended December 31, 2020 and 2019

(In Thousands)
REVENUES:

Lease and Retail Revenues
Non-Retail Sales
Franchise Royalties and Other Revenues

COSTS OF REVENUES:

Cost of Lease and Retail Revenues
Non-Retail Cost of Sales

GROSS PROFIT
Gross Profit %

OPERATING EXPENSES:

Personnel Costs
Other Operating Expenses, Net
Provision for Lease Merchandise Write-Offs
Restructuring Expenses, Net
Impairment of Goodwill
Retirement Charges
Separation Costs

OPERATING (LOSS) PROFIT

Interest Expense
Loss on Debt Extinguishment
Other Non-Operating Income

Year Ended December 31,
2019
2020

Change
2020 vs. 2019

$

%

$

1,577,809  $
127,652 
29,458 
1,734,919 

1,608,832  $
140,950 
34,695 
1,784,477 

540,583 
110,794 
651,377 
1,083,542 
62.5%

476,575 
419,108 
63,642 
42,544 
446,893 
12,634 
8,184 
1,469,580 

(386,038)
(10,006)
(4,079)
2,309 

559,232 
113,229 
672,461 
1,112,016 
62.3%

499,993 
426,774 
97,903 
39,990 
— 
— 
— 
1,064,660 

47,356 
(16,967)
— 
3,881 

(31,023)
(13,298)
(5,237)
(49,558)

(18,649)
(2,435)
(21,084)
(28,474)

(23,418)
(7,666)
(34,261)
2,554 
446,893 
12,634 
8,184 
404,920 

(433,394)
6,961 
(4,079)
(1,572)

(LOSS) EARNINGS BEFORE INCOME TAX EXPENSE (BENEFIT)

(397,814)

34,270 

(432,084)

INCOME TAX (BENEFIT) EXPENSE

(131,902)

6,171 

(138,073)

NET (LOSS) EARNINGS

nmf—Calculation is not meaningful

$

(265,912) $

28,099  $

(294,011)

42

(1.9) %
(9.4)
(15.1)
(2.8)

(3.3)
(2.2)
(3.1)
(2.6)

(4.7)
(1.8)
(35.0)
6.4 
        nmf
        nmf
         nmf
38.0 

nmf

41.0 

nmf

(40.5)

nmf

nmf

nmf

 
 
 
Revenues

The following table presents revenue by source for the years ended December 31, 2020 and 2019:

(In Thousands)
Lease Revenues and Fees
Retail Sales
Non-Retail Sales
Franchise Royalties and Fees
Other
Total Revenues

Year Ended December 31,
2019
1,570,358  $
38,474 
140,950 
33,432 
1,263 
1,784,477  $

2020
1,530,464  $
47,345 
127,652 
28,212 
1,246 
1,734,919  $

$

$

Change
2020 vs. 2019

$

%

(39,894)
8,871 
(13,298)
(5,220)
(17)
(49,558)

(2.5)%
23.1 
(9.4)
(15.6)
(1.3)
(2.8)%

Lease revenues and fees decreased during the year ended December 31, 2020 primarily due to a decrease of $56.6 million of lease revenues and fees related to the
reduction of 253 company-operated stores during 2019 and 2020, partially offset by a 1.8% increase in same store revenues, inclusive of lease revenues and fees
and retail sales, which resulted in a $17.8 million increase during the year ended December 31, 2020. The increase in same store revenues was driven by strong
customer payment activity, an increase in early buyouts and higher retail sales, all of which we believe were due in part to government stimulus payments and
supplemental federal unemployment benefits received by a significant portion of our customers during 2020 as part of the government response to the COVID-19
pandemic. Same store revenues also benefited from operational investments in digital customer onboarding and improved lease decisioning technology. E-
commerce revenues were approximately 13% and 9% of total lease revenues and fees during the years ended December 31, 2020 and 2019, respectively.

The decrease in non-retail sales is primarily due to a $12.4 million decrease related to the reduction of 129 franchised stores throughout 2019 and 2020. Franchise
royalties and fees decreased primarily due to a $4.7 million reduction resulting from the temporary royalty fee abatement offered by the Company from March
2020 through May 16, 2020 in response to the COVID-19 pandemic.

In March 2020, the Company voluntarily closed the showrooms for all of its company-operated stores, and moved to an e-commerce and curbside only service
model to protect the health and safety of our customers and associates, while continuing to provide our customers with the essential products they needed such as
refrigerators, freezers, mattresses and computers. Since that time, we have reopened nearly all of our store showrooms. There can be no assurances that some
portion or all of those showrooms will not be closed in the future, whether due to COVID-19 pandemic-related government orders or voluntarily by us where we
determine that such closures are necessary to protect the health and safety of our customers and associates during the COVID-19 pandemic. Any such closures or
restrictions may have an unfavorable impact on the revenues and earnings in future periods, and could also have an unfavorable impact on the Company’s liquidity,
as discussed below in the "Liquidity and Capital Resources" section. Although almost all of the showrooms of company-operated stores had reopened by the end of
the second quarter of 2020, changing consumer behavior, such as consumers voluntarily refraining from shopping in-person at those store locations during the
COVID-19 pandemic, and ongoing supply chain disruptions, particularly in appliance, furniture, and electronics, are expected to continue to challenge new lease
originations in future periods.

Cost of Revenues and Gross Profit

Cost of lease and retail revenues. Information about the components of the cost of lease and retail revenues is as follows:

(In Thousands)
Depreciation of Lease Merchandise and Other Lease Revenue Costs
Retail Cost of Sales
Non-Retail Cost of Sales

Total Costs of Revenues

Year Ended December 31,
2019
2020
535,208  $
510,709  $
29,874 
24,024 
113,229 
110,794 
672,461  $
651,377  $

$

$

Change

2020 vs. 2019

$
(24,499)
5,850 
(2,435)
(21,084)

%

(4.6)%
24.4 
(2.2)
(3.1)%

Depreciation of lease merchandise and other lease revenue costs. Depreciation of lease merchandise and other lease revenue costs decreased primarily due to the
reduction of 253 company-operated stores during 2019 and 2020.

Gross profit for lease revenues and fees was $1.02 billion and $1.04 billion during 2020 and 2019, respectively, which represented a gross profit margin of 66.6%
and 65.9% for the respective periods. The improvement in gross profit percentage was primarily driven by strong customer payment activity in 2020 compared to
2019.

43

 
Retail cost of sales. Retail cost of sales increased due to an increase in retail sales primarily driven by government stimulus and unemployment benefits received by
a significant portion of our customers during the COVID-19 pandemic, partially offset by the reduction of 253 company-operated stores during 2019 and 2020.

Gross profit for retail sales was $17.5 million and $14.5 million during 2020 and 2019, respectively, which represented a gross profit margin of 36.9% and 37.6%
for the respective periods. The decline in gross profit percentage is primarily due to higher inventory purchase costs during 2020 as compared to 2019, partially
offset by a favorable mix shift to retail sales of new versus returned lease merchandise during 2020 as compared to 2019.

Non-retail cost of sales. The decline in non-retail cost of sales in 2020 compared to 2019 is primarily attributable to the reduction in non-retail sales, resulting
primarily from the reduction in the number of franchised stores and lower product purchases by franchisees.

Gross profit for non-retail sales was $16.9 million and $27.7 million during 2020 and 2019, respectively, which represented a gross profit percentage of 13.2% and
19.7% for the respective periods. The decline in gross profit percentage was driven by higher inventory purchase costs in 2020 as compared to the prior year.

Gross Profit

As a percentage of total revenues, gross profit improved slightly to 62.5% in 2020 from 62.3% in 2019. The factors impacting the change in gross profit are
discussed above.

Operating Expenses

Personnel costs. As a percentage of total revenues, personnel costs decreased to 27.5% in 2020 compared to 28.0% in 2019. Personnel costs decreased by $23.4
million due primarily to the reduction of store support center and field support staff as part of our restructuring programs in 2019 and 2020 and cost cutting
measures taken in response to the COVID-19 pandemic, including furloughing or terminating associates, as well as instituting temporary salary reductions for
executive officers.

Other Operating Expenses, Net. Information about certain significant components of other operating expenses, net is as follows:

(In Thousands)
Occupancy Costs
Shipping and Handling
Advertising Costs
Intangible Amortization
Professional Services
Bank and Credit Card Related Fees
Gains on Insurance Recoveries
Gains on Asset and Store Dispositions and Assets Held For Sale, net
Other Miscellaneous Expenses, net
Other Operating Expenses, net

Year Ended December 31,
2019
2020

Change

2020 vs. 2019

$

%

$

$

174,337  $
64,248 
40,249 
6,789 
29,901 
18,837 
(384)
(1,471)
86,602 
419,108  $

188,874  $
74,264 
37,056 
13,294 
15,221 
16,961 
(4,520)
(7,714)
93,338 
426,774  $

(14,537)
(10,016)
3,193 
(6,505)
14,680 
1,876 
4,136 
6,243 
(6,736)
(7,666)

(7.7)%
(13.5)
8.6 
(48.9)
96.4 
11.1 
91.5 
80.9 
(7.2)
(1.8)%

As a percentage of total revenues, other operating expenses, net increased to 24.2% in 2020 from 23.9% in 2019.

Occupancy costs decreased primarily due to a $7.7 million decrease in rent expense, a $2.1 million decrease in maintenance expenses and a $1.4 million decrease
in utilities resulting from the closure and consolidation of 253 company-operated stores during 2019 and 2020, as well as the $1.9 million impact of various rent
concessions that were negotiated with the landlords of company-operated stores in response to the economic uncertainty created by the COVID-19 pandemic.

Shipping and handling costs decreased primarily due to a 13% decrease in deliveries during 2020 as compared to 2019 resulting from the closure and consolidation
of 253 company-operated stores during 2019 and 2020 as well as the temporary closure of all our store showrooms as a result of the COVID-19 pandemic.

Advertising costs increased during 2020 due to a reduction in vendor marketing contributions, partially offset by a reduction in cash spend related to various
marketing initiatives.

Intangible amortization expense decreased due to intangible assets that became fully amortized.

Professional services increased primarily due to an early termination fee of $14.1 million for a sales and marketing agreement.

44

 
In 2019, other operating expenses, net included gains from the sale and subsequent leaseback of various real estate properties of $7.4 million, as well as gains on
insurance recoveries of $4.5 million related to payments received from insurance carriers for Hurricanes Harvey and Irma property and business interruption claims
in excess of the related property insurance receivables. There was no similar material activity during 2020.

Other miscellaneous expenses, net primarily represent the depreciation of IT-related property, plant and equipment, software licensing expenses, and other
expenses that did not fluctuate significantly versus the prior year.

Provision for lease merchandise write-offs. The provision for lease merchandise write-offs as a percentage of lease revenues and fees decreased to 4.2% in 2020
compared to 6.2% in 2019. This decrease was primarily driven by strong customer payment activity and the impact of improved and more conservative decisioning
technology in 2020, partially offset by an incremental provision of $1.9 million recognized due to potential adverse impacts of the COVID-19 pandemic and an
increasing mix of e-commerce lease agreements as a percentage of total lease agreements, which typically results in higher charge-off rates than in-store lease
agreements.

Restructuring expenses, net. Restructuring activity for the year ended December 31, 2020 resulted in expenses of $42.5 million, which were primarily comprised of
$30.8 million of operating lease right-of-use asset and fixed asset impairment for company-operated stores identified for closure during 2020, $5.1 million of
common area maintenance and other variable charges and taxes incurred related to closed stores, $6.2 million of severance charges related to workforce reductions,
and $0.5 million of other restructuring related charges.

Impairment of goodwill. During the first quarter of 2020, we recorded a loss of $446.9 million to fully write-off our existing goodwill balance as of March 31,
2020. Refer to Note 1 of these consolidated and combined financial statements for further discussion of the interim goodwill impairment assessment and resulting
impairment charge.

Retirement charges. Retirement charges represents costs primarily associated with the retirement of the former Chief Executive Officer of Aaron's Holdings
Company, Inc., as well as costs associated with the retirement of other Company executive-level employees.

Separation costs. Separation costs represent expenses associated with the separation and distribution, including employee-related costs, incremental stock-based
compensation expense associated with the conversion and modification of unvested and unexercised equity awards, and other one-time expenses incurred by the
Company in order to operate as an independent, separate publicly traded Company.

Operating (Loss) Profit

Interest expense. Interest expense decreased to $10.0 million in 2020 from $17.0 million in 2019 due primarily to lower average interest rates on the revolving
credit and term loan facility and a decrease in interest expense incurred on the lower outstanding balance of the senior unsecured notes.

Loss on debt extinguishment. Loss on debt extinguishment consists of the charges incurred related to the repayment and extinguishment of all indebtedness due
under previous debt agreements of Aaron's, Inc. prior to the separation and distribution date.

Other non-operating income, net. Other non-operating income, net includes (a) the impact of foreign currency remeasurement; (b) net gains and losses resulting
from changes in the cash surrender value of company-owned life insurance related to the Company's deferred compensation plan; and (c) earnings on cash and cash
equivalent investments. Foreign currency remeasurement net losses resulting from changes in the value of the U.S. dollar against the Canadian dollar were not
significant in 2020 or 2019. The changes in the cash surrender value of Company-owned life insurance resulted in net gains of $1.7 million and $2.1 million during
2020 and 2019, respectively.

Income Tax (Benefit) Expense

The Company recorded a net income tax benefit of $131.9 million for the year ended December 31, 2020 compared to income tax expense of $6.2 million for the
same period in 2019. The net income tax benefit recognized in 2020 was primarily the result of losses before income taxes of $397.8 million as well as discrete
income tax benefits generated by the provisions of the CARES Act. The CARES Act, among other things, (a) waived the 80% taxable income limitation on the use
of net operating losses which was previously set forth under the Tax Cuts and Jobs Act of 2017 and (b) provided that net operating losses arising in a taxable year
beginning after December 31, 2017 and before January 1, 2021 may be treated as a carryback to each of the five preceding taxable years. These CARES Act
provisions resulted in $34.4 million of net tax benefits driven by the rate differential on the carryback of net operating losses previously recorded at 21% where the
benefit is recognized at 35%. The effective tax rate increased to 33.2% in 2020 from 18.0% in 2019 due primarily to the impact of the discrete income tax benefits
on our 2020 book loss as described above.

45

Overview of Financial Position

The primary changes in the consolidated and combined balance sheets from December 31, 2019 to December 31, 2020, include:

•

•

•

•

•

Cash and cash equivalents increased $27.4 million to $76.1 million at December 31, 2020. For additional information, refer to the "Liquidity and Capital
Resources" section below.

Lease merchandise decreased $84.4 million due to (a) lower lease merchandise purchases as a result of store closures and related initiatives; (b) ongoing
supply chain disruptions, particularly in appliance, furniture and electronics, resulting from the COVID-19 pandemic; and (c) an increase in customer
early buyouts, which were higher than historical levels through 2020, which we believe was due primarily to the impact of government stimulus measures
in response to the COVID-19 pandemic.

Operating lease right-of-use assets decreased $67.2 million due to impairment charges recorded in connection with restructuring actions, as well as
regularly scheduled amortization of right-of-use assets.

Goodwill decreased to $7.6 million at December 31, 2020 due primarily to an impairment charge of $446.9 million to recognize a full impairment of our
goodwill during the first quarter of 2020. For additional information, refer to Note 1 to these consolidated and combined financial statements. Subsequent
to March 31, 2020, the Company recorded $7.6 million of goodwill related to acquisitions of certain franchisees that took place after the March 31, 2020
interim goodwill impairment assessment.

Debt decreased $340.2 million to $0.8 million at December 31, 2020 due primarily to (a) $225.0 million paid on November 30, 2020 to settle the
remaining outstanding principal due under the previous Aaron's, Inc. revolving credit and term loan facility; (b) $60.0 million paid on November 27, 2020
to settle the remaining outstanding principal due under the previous Aaron's, Inc. senior unsecured notes, and (c) a scheduled repayment of $60.0 million
on the senior unsecured notes in April 2020. Refer to Note 8 to these consolidated and combined financial statements, as well as the "Liquidity and
Capital Resources" section below, for further details regarding the Company’s financing arrangements.

46

Liquidity and Capital Resources

General

Our primary capital requirements consist of (a) buying merchandise; (b) purchases of property, plant and equipment, including leasehold improvements for our
new store concept and operating model; (c) expenditures for acquisitions, including franchisee acquisitions; (d) expenditures related to corporate operating
activities; (e) personnel expenditures; (f) income tax payments; and (g) servicing outstanding debt obligations. Our capital requirements have been financed
through:

1

2

3

4

cash flows from operations;

private debt offerings;

bank debt; and

stock offerings.

As of December 31, 2020, the Company had $76.1 million of cash and $235.3 million of availability under the Aaron's, Inc. revolving credit facility.

Cash Provided by Operating Activities

Cash provided by operating activities was $355.8 million and $186.0 million during the years ended December 31, 2020 and 2019, respectively.

The $169.8 million increase in operating cash flows was primarily driven by (i) a reduction of lease merchandise purchases of $115.2 million, (ii) net income tax
refunds of $64.0 million during the year ended December 31, 2020 compared to net income tax refunds of $4.6 million in the same period in 2019 and (iii)
improved lease portfolio performance resulting from strong customer payment activity, partially offset by (iv) other changes in working capital. Other changes in
cash provided by operating activities are discussed above in our discussion of results for the year ended December 31, 2020.

Cash Used in Investing Activities

Cash used in investing activities was $75.0 million and $76.2 million during the years ended December 31, 2020 and 2019, respectively.

The $1.1 million decrease in investing cash outflows in 2020 as compared to 2019 was primarily due to $10.9 million less cash outflows related to the purchase of
property, plant and equipment and leasehold improvements in 2020 as compared to 2019, partially offset by (i) $5.6 million of lower proceeds from the sale of
property, plant and equipment in 2020 as compared to 2019, (ii) $2.5 million of lower proceeds from the sale of businesses and customer agreements in 2020 as
compared to 2019.

Cash Used in Financing Activities

Cash used in financing activities was $253.4 million and $73.1 million during the years ended December 31, 2020 and 2019, respectively.

The $180.3 million increase in financing cash outflows in 2020 as compared to 2019 was primarily due to net repayments of outstanding debt of $342.3 million in
2020 as compared to $84.5 million in 2019, partially offset by net transfers from PROG Holdings of $97.3 million in 2020 as compared to net transfers from
PROG Holdings of $11.4 million in 2019.

47

Debt Financing

On November 9, 2020, Aaron’s, LLC, a wholly-owned subsidiary of the Company, entered into a new credit agreement with several banks and other financial
institutions providing for a $250.0 million senior unsecured revolving credit facility (the "Revolving Facility"). Revolving borrowings became available at the
completion of the separation and distribution date and under which all borrowings and commitments will mature or terminate on November 9, 2025. The Company
expects that the Revolving Facility will be used to provide for working capital and capital expenditures, to finance future permitted acquisitions and for other
general corporate purposes. The Company did not have any outstanding borrowings under the Revolving Facility as of December 31, 2020, and the amount
available under the Revolving Facility as of December 31, 2020 was $235.3 million, which was reduced by approximately $14.7 million for our outstanding letters
of credit.

The Revolving Facility contains financial covenants, which include requirements that we maintain ratios of (a) fixed charge coverage of no less than 1.75:1.00 and
(b) total net leverage of no greater than 2.50:1.00. If we fail to comply with these covenants, we will be in default under these agreements, and all borrowings
outstanding could become due immediately. Under the Revolving Facility and Franchise Loan Facility, we may pay cash dividends in any year so long as, after
giving pro forma effect to the dividend payment, we maintain compliance with our financial covenants and no event of default has occurred or would result from
the payment. At December 31, 2020, we were in compliance with all covenants related to its outstanding debt. However, given the uncertainties associated with the
COVID-19 pandemic's impact on our operations and financial performance in future periods, there can be no assurances that we will not be required to seek
amendments or modifications to one or more of the covenants in our debt agreements and/or waivers of potential or actual defaults of those covenants.

Prior to the separation and distribution date, we had outstanding borrowings of $285.0 million under a revolving credit and term loan agreement and under senior
unsecured notes, all of which were repaid in conjunction with the separation and distribution. All debt obligations and unamortized debt issuance costs as of
December 31, 2019 and the related interest expense for the years ended December 31, 2020, 2019, and 2018 have been included within our consolidated and
combined financial statements because Aaron's, LLC was the primary obligor for the external debt agreements and is one of the legal entities forming the basis of
The Aaron's Company.

Commitments

Income Taxes. During the year ended December 31, 2020, we received net tax refunds of $64.0 million, which includes a refund of $84.4 million on the 2018 net
operating loss carryback to 2013 as provided by the CARES Act. During the year ended December 31, 2021, we anticipate making estimated cash payments of
$4.0 million for U.S. federal income taxes, $8.0 million for state income taxes, and $0.7 million for Canadian income taxes.
The Tax Cuts and Jobs Act, which was enacted in December 2017, provides for 100% expense deduction of certain qualified depreciable assets, including lease
merchandise inventory, purchased by the Company after September 27, 2017 (but would be phased down starting in 2023). Because of our sales and lease
ownership model, in which the Company remains the owner of merchandise on lease, we benefit more from bonus depreciation, relatively, than traditional
furniture, electronics and appliance retailers.
We estimate the deferred tax liability associated with bonus depreciation from the Tax Act and the prior tax legislation is approximately $129.0 million as of
December 31, 2020, of which approximately 75% is expected to reverse as a deferred income tax benefit in 2021 and most of the remainder during 2022. These
amounts exclude bonus depreciation the Company will receive on qualifying expenditures after December 31, 2020.

Leases. We lease warehouse and retail store space for most of our store-based operations, call center space, and management and information technology space for
corporate functions under operating leases expiring at various times through 2033, and our stores have an average remaining lease term of approximately three
years. Most of the leases contain renewal options for additional periods ranging from one to 20 years. We also lease transportation vehicles under operating and
finance leases which generally expire during the next two years. Approximate future minimum rental payments required under operating leases that have initial or
remaining non-cancelable terms in excess of one year as of December 31, 2020 are disclosed in Note 7 to the consolidated and combined financial statements in
this Annual Report.

Franchise Loan Guaranty. In connection with the separation and distribution, on November 17, 2020, the Company entered into a new franchise loan facility
agreement (the "Franchise Loan Facility") with banks that are parties to our new credit agreement, in which we guarantee the borrowings of certain of our
franchisees. The Franchise Loan Facility has a total commitment of $25.0 million and expires on November 16, 2021. We are able to request additional 364-day
extensions of our franchise loan facility, as long as we are not in violation of any of the covenants under that facility or our Revolving Facility, and no event of
default exists under those agreement, until such time as our Revolving Facility expires. We would expect to include a franchise loan facility as part of any
extension or renewal of our Revolving Facility thereafter. At December 31, 2020, the maximum amount that the Company would be obligated to repay in the event
franchisees defaulted was $17.5 million, which would be due in full within 75 days of the event of default. However, due to franchisee borrowing limits, we
believe any losses associated with defaults would be substantially mitigated through recovery of lease merchandise and other assets. Since

48

the inception of the franchise loan program in 1994, losses associated with the program have been immaterial. However, due to the uncertainty related to the
COVID-19 pandemic and possible related governmental measures to control the pandemic, there can be no assurance that the Company will not incur future losses
on outstanding franchisee borrowings under the Franchise Loan Facility in the event of defaults or impending defaults by franchisees. The Company records a
liability related to estimated future losses from repaying the franchisees' outstanding debt obligations upon any possible future events of default. This liability is
included in accounts payable and accrued expenses in the consolidated and combined balance sheets and was $2.4 million and $0.4 million at December 31, 2020
and 2019, respectively, and the balance at December 31, 2020 included incremental allowances for potential losses related to the franchise loan guarantee due to
the potential adverse impacts of the COVID-19 pandemic.

Purchase Obligations. The Company has non-cancellable purchase obligations of $10.5 million primarily related to certain advertising and marketing programs,
software licenses, and hardware and software maintenance. Payments under these commitments are scheduled to be $6.6 million in 2021 and $3.9 million in 2022.
These amounts include only those purchase obligations for which the timing and amount of payments is certain. We have no long-term commitments to purchase
merchandise nor do we have significant purchase agreements that specify minimum quantities or set prices that exceed our expected requirements for three months.

49

Critical Accounting Policies

We discuss our most critical accounting policies below. For a discussion of the Company’s significant accounting policies, see Note 1 in the accompanying
consolidated and combined financial statements, which have been updated as applicable to describe the impacts of the COVID-19 pandemic.

Revenue Recognition

Lease payments from our customers are due in advance of when the lease revenues are earned. Lease revenues net of related sales taxes are recognized in the
statement of earnings in the month they are earned. Lease payments received prior to the month earned are recorded as deferred lease revenue, and this amount is
included in customer deposits and advance payments in the accompanying consolidated and combined balance sheets. Lease payments due but not received prior to
month end are recorded as accounts receivable in the accompanying consolidated and combined balance sheets.

Our revenue recognition accounting policy matches the lease revenue with the corresponding costs, mainly depreciation, associated with lease merchandise. At
December 31, 2020 and 2019, we had deferred revenue representing cash collected in advance of being due or otherwise earned totaling $67.8 million and
$46.4 million, respectively, and leases accounts receivable, net of an allowance for doubtful accounts based on historical collection rates, of $5.4 million and
$7.9 million, respectively. Our accounts receivable allowance is estimated using one year of historical write-off and collection experience. Other qualitative factors
are considered in estimating the allowance, such as seasonality and current business trends including, but not limited to, the potential unfavorable impacts of the
COVID-19 pandemic on our business. For customer agreements that are past due, our policy is to write-off lease receivables after 60 days. We record the provision
for returns and uncollected payments as a reduction to lease and retail revenues in the consolidated and combined statements of earnings.

Revenues from the retail sale of merchandise to customers are recognized at the point of sale. Generally, the transfer of control occurs near or at the point of sale
for retail sales. Revenues for the non-retail sale of merchandise to franchisees are recognized when control transfers to the franchisee, which is upon delivery of the
merchandise.

Revenues from franchise royalties are recognized as the fees become due. Revenues from franchise fees are related to fees collected for pre-opening services,
which are deferred and recognized as revenue over the agreement term, and advertising fees charged to franchisees.

Lease Merchandise

We begin depreciating merchandise at the earlier of 12 months and one day from our purchase of the merchandise or when the item is leased to a customer. We
depreciate merchandise on a straight-line basis to a 0% salvage value over the lease agreement period when on lease, generally 12 to 24 months, and generally 36
months when not on lease. Depreciation is accelerated upon the early payout of a lease.

All lease merchandise is available for lease and sale, excluding merchandise determined to be missing, damaged or unsalable. For merchandise on lease, we record
a provision for write-offs using the allowance method. The allowance for lease merchandise write-offs estimates the merchandise losses incurred but not yet
identified by management as of the end of the accounting period. The Company estimates its allowance for lease merchandise write-offs using one year of
historical write-off experience. Other qualitative factors are considered in estimating the allowance, such as seasonality and current business trends including, but
not limited to, the potential unfavorable impacts of the COVID-19 pandemic on our business. For customer agreements that are past due, the Company's policy is
to write-off lease merchandise after 60 days. As of December 31, 2020 and 2019, the allowance for lease merchandise write-offs was $11.6 million and $13.8
million, respectively. The provision for lease merchandise write-offs was $63.6 million and $97.9 million for the years ended December 31, 2020 and 2019,
respectively, and is included in the provision for lease merchandise write-offs in the accompanying consolidated and combined statements of earnings.

For merchandise not on lease, our policies generally require weekly merchandise counts at our store-based operations, which include write-offs for unsalable,
damaged, or missing merchandise inventories. In addition to monthly cycle counting, full physical inventories are generally taken at our fulfillment and
manufacturing facilities annually, and appropriate provisions made for missing, damaged and unsalable merchandise. In addition, we monitor merchandise levels
and mix by division, store and fulfillment center, as well as the average age of merchandise on hand. If obsolete merchandise cannot be returned to vendors, its
carrying amount is adjusted to net realizable value or written off.

50

Goodwill and Other Intangible Assets

The following table presents the carrying amount of goodwill and other intangible assets, net:

(In Thousands)
Goodwill
Definite-Lived Intangible Assets, Net

Goodwill and Other Intangibles, Net

December 31,

2020

2019

$

$

7,569  $
9,097 
16,666  $

447,781 
14,234 
462,015 

Intangible assets are classified as either intangible assets with definite lives subject to amortization or goodwill. For intangible assets with definite lives, tests for
impairment must be performed if conditions exist that indicate the carrying amount may not be recoverable. For goodwill, tests for impairment must be performed
at least annually, and sooner if events or circumstances indicate that an impairment may have occurred. Factors which could necessitate an interim impairment
assessment include a sustained decline in our stock price, prolonged negative industry or economic trends and significant underperformance relative to historical or
projected future operating results. As an alternative to this annual impairment testing for goodwill, management may perform a qualitative assessment for
impairment if it believes it is not more likely than not that the carrying amount of a reporting unit’s net assets exceeds the reporting unit’s fair value. Management
has deemed that Aaron's has one reporting unit due to the fact that the components included within the operating segment have similar economic characteristics,
such as the nature of the products and services provided, the nature of the customers we serve, and the interrelated nature of the components that are aggregated to
form the sole reporting unit.

We concluded that the need for an interim goodwill impairment test was triggered as of March 31, 2020. Factors that led to this conclusion included: (i) a
significant decline in the Aaron's, Inc. stock price and market capitalization in March 2020; (ii) the temporary closure of all company-operated store showrooms
due to the COVID-19 pandemic, which impacted our financial results and was expected to adversely impact future financial results; (iii) the significant uncertainty
with regard to the short-term and long-term impacts that macroeconomic conditions arising from the COVID-19 pandemic and related government emergency and
executive orders would have on the financial health of our customers and franchisees; and (iv) consideration given to the amount by which the fair value of our
reporting unit exceeded the carrying value from the October 1, 2019 annual goodwill impairment test.

As of March 31, 2020, we determined that goodwill within the Aaron's reporting unit was fully impaired and recorded a goodwill impairment loss of $446.9
million during the three months ended March 31, 2020. We engaged the assistance of a third-party valuation firm to perform the interim goodwill impairment test
for the Aaron’s reporting unit. This entailed an assessment of the reporting unit’s fair value relative to the carrying value that was derived using a combination of
both income and market approaches and performing a market capitalization reconciliation which included an assessment of the control premium implied from our
estimated fair values of our reporting units. The fair value measurement involved significant unobservable inputs (Level 3 inputs, as discussed more fully below).
The income approach utilized the discounted future expected cash flows, which required assumptions about short-term and long-term revenue growth or decline
rates, operating margins, capital requirements, and a weighted-average cost of capital. The income approach reflects assumptions and estimates made by
management regarding direct and indirect impacts of the COVID-19 pandemic on the short-term and long-term cash flows for the Aaron's reporting unit. Due to
the significant uncertainty associated with the impacts of the COVID-19 pandemic, the assumptions and estimates used by management were highly subjective.
The weighted-average cost of capital used in the income approach was adjusted to reflect the specific risks and uncertainties associated with the COVID-19
pandemic in developing the cash flow projections. Given the uncertainty discussed above, we performed certain sensitivity analyses, including considering
reasonably possible alternative assumptions for short-term and long-term growth or decline rates, operating margins, capital requirements, and weighted-average
cost of capital rates. Each of the sensitivity analyses performed supported the conclusion of a full impairment of the goodwill balance.

The market approach, which includes the guideline public company method, utilized pricing multiples derived from an analysis of comparable publicly traded
companies. We believe the comparable companies we evaluated as marketplace participants served as an appropriate reference when calculating fair value because
those companies have similar risks, participate in similar markets, provide similar products and services for their customers and compete with us directly.
However, we considered that such publicly available information regarding the comparable companies evaluated likely did not reflect the impact of the COVID-19
pandemic in determining the multiple assumptions selected at the time of the analysis.

Subsequent to March 31, 2020, we recorded $7.6 million of goodwill related to acquisitions that took place after our March 31, 2020 interim goodwill impairment
test. We completed a qualitative goodwill impairment test as of October 1, 2020 and determined that no impairment had occurred. Additionally, we determined that
there were no events that occurred or

51

circumstances that changed in the fourth quarter of 2020 that would more likely than not reduce the fair value of our reporting unit below its carrying amount.

Leases and Right-of-Use Asset Impairment

The large majority of our company-operated stores are operated from leased facilities under operating lease agreements. The majority of the leases are for periods
that do not exceed five years, although lease terms range in length up to approximately 15 years. Leasehold improvements related to these leases are generally
amortized over periods that do not exceed the lesser of the lease term or useful life. For operating leases which contain escalating payments, we record the related
lease expense on a straight-line basis over the lease term. We generally do not obtain significant amounts of lease incentives or allowances from landlords. Any
incentive or allowance amounts we receive are recorded as reductions of the operating lease right-of-use asset within the consolidated and combined balance sheets
and are amortized within other operating expenses, net over the lease term in the consolidated and combined statements of earnings.

As a result of our real estate repositioning strategy and other cost-reduction initiatives, we closed, consolidated, or relocated 248 company-operated stores
throughout 2019 and 2020, in addition to one of our administrative buildings in Kennesaw, Georgia. Throughout 2016, 2017, and 2018, we also closed and
consolidated 139 underperforming company-operated stores under similar restructuring initiatives. Our primary costs associated with closing stores are the future
lease payments and related commitments. Excluding actual and estimated sublease receipts, our future undiscounted obligations under operating leases related to
closed stores and facilities were $36.6 million and $36.5 million as of December 31, 2020 and 2019, respectively.

Estimated Claims Liabilities

We maintain estimated claims liabilities related to general liability, vehicle, group health, and workers compensation claims. Using actuarial analyses and
projections, we estimate the liabilities associated with open and incurred but not reported claims. This analysis is based upon an assessment of the likely outcome
or historical experience. Our gross estimated liability for workers compensation insurance claims, vehicle liability, general liability and group health insurance was
$49.3 million and $43.3 million at December 31, 2020 and 2019, respectively, which was recorded within accounts payable and accrued expenses in our
consolidated and combined balance sheets. In addition, we have prefunding balances on deposit and other insurance receivables with the insurance carriers of
$28.0 million and $26.4 million at December 31, 2020 and 2019, respectively, which were recorded within prepaid expenses and other assets in our consolidated
and combined balance sheets.

If we resolve insurance claims for amounts that are in excess of our current estimates, we will be required to pay additional amounts beyond those accrued at
December 31, 2020.

The assumptions and conditions described above reflect management’s best assumptions and estimates, but these items involve inherent uncertainties as described
above, which may or may not be controllable by management. As a result, the accounting for such items could result in different amounts if management used
different assumptions or if different conditions occur in future periods.

Corporate Expense Allocations And Other Intercompany Transactions

The Aaron’s Company's operating model prior to the separation and distribution included a combination of standalone and combined business functions with
PROG Holdings. The consolidated and combined financial statements in this Annual Report include corporate allocations for expenses related to activities that
were provided on a centralized basis within PROG Holdings, which are primarily expenses related to executive management, finance, treasury, tax, audit, legal,
information technology, human resources and risk management functions. Corporate allocations during the year ended December 31, 2020 also include expenses
related to the separation and distribution. These expenses have been allocated to the Company based on direct usage or benefit where specifically identifiable, with
the remainder allocated primarily on a pro rata basis using an applicable measure of revenues, headcount or other relevant measures. The Company considers these
allocations to be a reasonable reflection of the utilization of services or the benefit received. These allocated expenses are included within personnel costs and other
operating expenses, net in the consolidated and combined statements of earnings and as an increase to invested capital in the consolidated and combined balance
sheets. General corporate expenses allocated to the Company during the years ended December 31, 2020, 2019 and 2018 were $38.6 million, $27.3 million and
$28.6 million, respectively.

Management believes the assumptions regarding the allocation of general corporate expenses from PROG Holdings are reasonable. However, the consolidated and
combined financial statements may not include all of the actual expenses that would have been incurred and may not reflect the Company's consolidated and
combined results of operations, financial position and cash flows had it been a standalone company during the periods presented. Actual costs that would have been
incurred if the Company had been a standalone company would depend on multiple factors, including organization structure and various other strategic decisions.

52

Recent Accounting Pronouncements

Refer to Note 1 to the Company’s consolidated and combined financial statements for a discussion of recently issued accounting pronouncements.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

As of December 31, 2020, the Company did not have any outstanding borrowings under its Revolving Facility. Borrowings under the Revolving Facility are
indexed to the LIBO rate or the prime rate, which exposes us to the risk of increased interest costs if interest rates rise while we have outstanding borrowings. We
do not use any significant market risk sensitive instruments to hedge commodity, foreign currency or other risks, and hold no market risk sensitive instruments for
trading or speculative purposes.

53

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Report of Independent Registered Public Accounting Firm

To the Shareholders and the Board of Directors of The Aaron’s Company, Inc.

Opinion on the Financial Statements

We have audited the accompanying consolidated and combined balance sheets of The Aaron’s Company, Inc. (the Company) as of December 31, 2020 and 2019,
the related consolidated and combined statements of earnings, comprehensive income, shareholders’ equity and cash flows for each of the three years in the period
ended December 31, 2020, and the related notes (collectively referred to as the "consolidated and combined financial statements"). In our opinion, the consolidated
and combined financial statements present fairly, in all material respects, the financial position of the Company at December 31, 2020 and 2019, and the results of
its operations and its cash flows for each of the three years in the period ended December 31, 2020, in conformity with U.S. generally accepted accounting
principles.

Basis for Opinion

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company’s financial statements
based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required
to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and
Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were
we engaged to perform, an audit of its internal control over financial reporting. As part of our audits we are required to obtain an understanding of internal control
over financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company's internal control over financial reporting.
Accordingly, we express no such opinion.

Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing
procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial
statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall
presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Matters

The critical audit matters communicated below are matters arising from the current period audit of the financial statements that were communicated or required to
be communicated to the audit committee and that: (1) relate to accounts or disclosures that are material to the financial statements and (2) involved our especially
challenging, subjective or complex judgments. The communication of critical audit matters does not alter in any way our opinion on the combined and
consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matters below, providing separate opinions on the critical
audit matters or on the accounts or disclosures to which they relate.

Description of the Matter

Estimated claims liabilities
At December 31, 2020, the Company recorded $49.3 million associated with its estimated claims liabilities, which primarily relate
to workers’ compensation and vehicle liability insurance (collectively, the estimated claims liabilities). As discussed in Note 1 to
the consolidated and combined financial statements, the estimated claims liabilities are recorded based on actual reported but
unpaid claims and actuarial analysis of the projected claims run off for both reported and incurred but not reported claims. This
analysis is based upon an assessment of the likely outcome or historical experience.

Auditing  the  Company's  estimated  claims  liabilities  is  complex  and  required  us  to  involve  our  actuarial  specialists  due  to  the
measurement uncertainty associated with the estimates and the use of various actuarial methods. The Company’s analyses of the
estimated  claims  liabilities  consider  a  variety  of  factors,  including  the  actuarial  loss  forecasts,  company-specific  development
factors,  general  industry  loss  development  factors  and  third-party  claim  administrator  loss  estimates  of  individual  claims.  The
estimated claims liabilities are sensitive to changes in these factors.

54

How We Addressed the
Matter in Our Audit

We obtained an understanding, evaluated the design, and tested the operating effectiveness of the Company’s controls over the self-
insurance liabilities process. For example, we tested controls over the factors mentioned above that management used in the
calculations and the completeness and accuracy of the data underlying the ultimate expected losses.

Description of the Matter

To  evaluate  the  reserve  for  estimated  claims  liabilities,  we  performed  audit  procedures  that  included,  among  others,  testing  the
completeness and accuracy of the underlying claims data used in the Company’s actuarial analyses. Additionally, we involved our
actuarial specialists to assist in our evaluation of the key factors mentioned above and management's methodologies to establish the
actuarially determined ultimate expected losses and to develop a range for ultimate expected loss estimates based on independently
developed assumptions, which we compared to the Company's recorded estimated claims liabilities.
Allowance for lease merchandise write-offs
At December 31, 2020, the Company’s estimate for lease merchandise write-offs was $11.6 million, representing impairments of
unrecoverable merchandise on lease. As discussed in Note 1 to the consolidated and combined financial statements, management
records a provision for lease merchandise write-offs using an allowance method to recognize merchandise losses incurred, but not
yet identified. This estimate of the lease merchandise losses incurred, but not yet identified by management, as of the end of the
accounting period is primarily based on historical write-off experience applied to the current lease merchandise balances as of each
period-end date.

How We Addressed the
Matter in Our Audit

Auditing management’s estimate of the lease merchandise write-offs was judgmental due to the assessment of whether historical
write-offs  of  unrecoverable  lease  merchandise  are  representative  of  current  circumstances  and  indicative  of  incurred,  but  not  yet
identified, losses in the operating lease portfolio of leased merchandise as of the balance sheet date.
We obtained an understanding, evaluated the design and tested the operating effectiveness of controls over the measurement and
valuation process for the estimate of lease merchandise write-offs. For example, we tested controls over management's review of the
data used in the calculations and significant assumptions that included the write-off history of lease merchandise and the number
and recency of historical periods of time evaluated to estimate the write-offs required.

To  test  the  estimated  lease  merchandise  write-offs,  our  audit  procedures  included,  among  others,  evaluating  the  Company's
significant  assumptions,  including  estimates  of  unrecoverable  lease  merchandise  using  historical  information  from  the  periods  of
time utilized in its estimate calculations, the appropriateness of the historical write-off percentages applied to the current portfolio
of  merchandise  on  lease,  and  the  completeness  and  accuracy  of  the  underlying  data  used  by  the  Company  in  its  estimate
calculations.  We  tested  historical  write-offs  of  lease  merchandise  identified  by  management  to  be  unrecoverable  by  testing  the
completeness and accuracy of the underlying historical data, which included historical write-offs, and further analyzed whether the
historical loss data was representative of recent write-offs incurred in the merchandise on lease portfolios by comparing the period-
end balances to actual historical lease merchandise write-offs. Additionally, we performed sensitivity analyses of historical write-
offs to evaluate the changes in the estimate of probable losses that would result from changes in the assumptions, such as evaluating
the impact of utilizing different historical time periods to evaluate the Company’s conclusions.

We have served as the Company's auditor since 2020.

/s/ Ernst & Young LLP

Atlanta, Georgia
February 23, 2021

55

THE AARON'S COMPANY, INC.
CONSOLIDATED AND COMBINED BALANCE SHEETS

ASSETS:

Cash and Cash Equivalents
Accounts Receivable (net of allowances of $7,613 in 2020 and $10,720 in 2019)
Lease Merchandise (net of accumulated depreciation and allowances of $458,405 in 2020 and $467,769 in 2019)
Property, Plant and Equipment, Net
Operating Lease Right-of-Use Assets
Goodwill
Other Intangibles, Net
Income Tax Receivable
Prepaid Expenses and Other Assets

Total Assets

LIABILITIES & SHAREHOLDERS' EQUITY:

Accounts Payable and Accrued Expenses
Deferred Income Taxes Payable
Customer Deposits and Advance Payments
Operating Lease Liabilities
Debt

Total Liabilities

Commitments and Contingencies (Note 10)

Shareholders' Equity:

Common Stock, Par Value $0.50 Per Share: Authorized: 112,500,000 Shares at December 31, 2020; Shares Issued:
35,099,571 at December 31, 2020
Additional Paid-in Capital
Retained Earnings
Former Parent Invested Capital
Accumulated Other Comprehensive Loss

Less: Treasury Shares at Cost

894,660 Shares at December 31, 2020
Total Shareholders' Equity

Total Liabilities & Shareholders' Equity

December 31,

2020

2019

(In Thousands)

76,123  $
33,990 
697,235 
200,370 
238,085 
7,569 
9,097 
1,093 
89,895 
1,353,457  $

230,848  $
62,601 
68,894 
278,958 
831 
642,132 

17,550 
708,668 
1,881 
— 
(797)
727,302 

48,773 
37,079 
781,598 
207,301 
305,257 
447,781 
14,234 
5,927 
92,381 
1,940,331 

220,596 
157,425 
47,692 
335,807 
341,030 
1,102,550 

— 
— 
— 
837,800 
(19)
837,781 

(15,977)
711,325 
1,353,457  $

— 
837,781 
1,940,331 

$

$

$

$

The accompanying notes are an integral part of the Consolidated and Combined Financial Statements.

56

 
 
THE AARON'S COMPANY, INC.
CONSOLIDATED AND COMBINED STATEMENTS OF EARNINGS

REVENUES:

Lease and Retail Revenues
Non-Retail Sales
Franchise Royalties and Other Revenues

COST OF REVENUES:

Cost of Lease and Retail Revenues
Non-Retail Cost of Sales

GROSS PROFIT
OPERATING EXPENSES

Personnel Costs
Other Operating Expenses, Net
Provision for Lease Merchandise Write-Offs
Restructuring Expenses, Net
Impairment of Goodwill
Retirement Charges
Separation Costs

OPERATING (LOSS) PROFIT

Interest Expense
Loss on Debt Extinguishment
Impairment of Investment
Other Non-Operating Income (Expense), Net

(LOSS) EARNINGS BEFORE INCOME TAX EXPENSE (BENEFIT)
INCOME TAX (BENEFIT) EXPENSE
NET (LOSS) EARNINGS

(LOSS) EARNINGS PER SHARE

(LOSS) EARNINGS PER SHARE ASSUMING DILUTION

2020

Year Ended December 31,
2019
(In Thousands)

2018

$

$

$

$

1,577,809  $
127,652 
29,458 
1,734,919 

1,608,832  $
140,950 
34,695 
1,784,477 

540,583 
110,794 
651,377 
1,083,542 

476,575 
419,108 
63,642 
42,544 
446,893 
12,634 
8,184 
1,469,580 
(386,038)
(10,006)
(4,079)
— 
2,309 
(397,814)
(131,902)
(265,912) $

(7.85) $

(7.85) $

559,232 
113,229 
672,461 
1,112,016 

499,993 
426,774 
97,903 
39,990 
— 
— 
— 
1,064,660 
47,356 
(16,967)
— 
— 
3,881 
34,270 
6,171 
28,099  $

0.83  $

0.83  $

1,540,800 
207,262 
46,654 
1,794,716 

533,974 
174,180 
708,154 
1,086,562 

482,712 
431,158 
68,970 
2,750 
— 
— 
— 
985,590 
100,972 
(16,440)
— 
(20,098)
(866)
63,568 
12,915 
50,653 

1.50 

1.50 

The accompanying notes are an integral part of the Consolidated and Combined Financial Statements.

57

 
 
THE AARON'S COMPANY, INC.
CONSOLIDATED AND COMBINED STATEMENTS OF COMPREHENSIVE INCOME

(In Thousands)
Net (Loss) Earnings

Other Comprehensive (Loss) Income:

Foreign Currency Translation Adjustment

Total Other Comprehensive (Loss) Income

Comprehensive (Loss) Income

2020

Year Ended December 31,
2019

2018

(265,912) $

28,099  $

50,653 

(778)
(778)
(266,690) $

1,068 
1,068 
29,167  $

(1,861)
(1,861)
48,792 

$

$

The accompanying notes are an integral part of the Consolidated and Combined Financial Statements.

58

 
 
THE AARON'S COMPANY, INC.
CONSOLIDATED AND COMBINED STATEMENTS OF EQUITY

Treasury Stock

Shares

Amount

Common
Stock

Invested
Capital

Additional
Paid-In
Capital

Retained
Earnings

Accumulated Other
Comprehensive
Income (Loss)

(In Thousands, Except Per Share)
Balance, January 1, 2018
Opening Balance Sheet Adjustment - ASC 606
Stock-Based Compensation
Net decrease in Invested Capital
Net Earnings
Foreign Currency Translation Adjustment
Balance, December 31, 2018

Opening Balance Sheet Adjustment - ASC 842

Stock-Based Compensation

Net increase in Invested Capital
Net Earnings

Foreign Currency Translation Adjustment

Balance, December 31, 2019

Stock-Based Compensation

Net increase in Invested Capital
Net Earnings
Transfer of Invested Capital to Additional-Paid-
in-Capital
Issuance of Common Stock

Issuance of Shares under Equity Plans

Foreign Currency Translation Adjustment

Balance, December 31, 2020

—  $
— 
— 
— 
— 
— 
— 

— 

— 

— 

— 

— 
— 

— 

— 
— 

— 

— 

—  $
— 
— 
— 
— 
— 
— 

— 

— 

— 

— 

— 
— 

— 

— 
— 

— 

— 

(895)

— 
(895)

$

(15,977)

— 
(15,977) $

$

— 
— 
— 
— 
— 
— 
— 

— 

— 

— 

— 

— 
— 

— 

— 
— 

— 

$

736,793 
(1,793)
14,187 
(16,844)
50,653 
— 
782,996 

2,535 

12,696 

11,474 

28,099 

— 
837,800 

23,570 

120,779 
(267,793)

(714,356)

16,921 

629 

— 
17,550 

$

— 

— 

— 
— 

$

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 

1,112 

— 
— 

714,356 

(16,921)

10,121 
— 
708,668 

$

$

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
1,881 

— 
— 
— 
— 
1,881 

$

$

Total Equity
737,567 
$
(1,793)
14,187 
(16,844)
50,653 
(1,861)
781,909 

2,535 

12,696 

11,474 

28,099 

1,068 
837,781 

24,682 

120,779 
(265,912)

— 

— 

(5,227)

(778)
711,325 

774 

— 
— 
— 
(1,861)
(1,087)

— 

— 

— 

— 

1,068 
(19)

— 

— 
— 

— 

— 

— 

(778)
(797)

$

The accompanying notes are an integral part of the Consolidated and Combined Financial Statements.

59

 
 
THE AARON'S COMPANY, INC.
CONSOLIDATED AND COMBINED STATEMENTS OF CASH FLOWS

(In Thousands)
OPERATING ACTIVITIES:

Net (Loss) Earnings

Adjustments to Reconcile Net Earnings to Net Cash Provided by Operating Activities:

2020

Year Ended December 31,
2019

2018

$

(265,912) $

28,099  $

50,653 

Depreciation of Lease Merchandise
Other Depreciation and Amortization
Accounts Receivable Provision
Stock-Based Compensation
Deferred Income Taxes
Impairment of Assets
Non-Cash Lease Expense
Other Changes, Net

Changes in Operating Assets and Liabilities, Net of Effects of Acquisitions and Dispositions:

Additions to Lease Merchandise
Book Value of Lease Merchandise Sold or Disposed
Accounts Receivable
Prepaid Expenses and Other Assets
Income Tax Receivable
Operating Lease Right-of-Use Assets and Liabilities
Accounts Payable and Accrued Expenses
Customer Deposits and Advance Payments

Cash Provided by Operating Activities
INVESTING ACTIVITIES:
Proceeds from Investments
Purchases of Property, Plant & Equipment
Proceeds from Property, Plant, and Equipment
Acquisitions of Businesses and Customer Agreements, Net of Cash Acquired
Proceeds from Dispositions of Businesses and Customer Agreements, Net of Cash Disposed

Cash Used in Investing Activities
FINANCING ACTIVITIES:

(Repayments) Borrowings on Revolving Facility, Net
Proceeds from Debt
Repayments on Debt and Related Fees
Shares Withheld for Tax Payments
Debt Issuance Costs
Other Transfers From (To) Former Parent
Cash (Used in) Provided by Financing Activities
EFFECT OF EXCHANGE RATE CHANGES ON CASH AND CASH EQUIVALENTS

Increase (Decrease) in Cash and Cash Equivalents
Cash and Cash Equivalents at Beginning of Year
Cash and Cash Equivalents at End of Year

Net Cash Paid (Received) During the Year:

Interest
Income Taxes

$

$
$

503,593 
67,667 
30,753 
24,442 
(119,193)
477,854 
95,864 
10,056 

(619,397)
203,761 
(27,914)
(4,303)
4,834 
(110,295)
63,261 
20,698 
355,769 

— 
(69,037)
8,430 
(14,793)
359 
(75,041)

— 
5,625 
(347,960)
(5,227)
(3,193)
97,344 
(253,411)
33 
27,350 
48,773 
76,123  $

10,418  $
(64,013) $

528,382 
73,582 
46,721 
13,486 
18,226 
30,344 
110,615 
(3,917)

(734,641)
236,627 
(39,881)
(18,151)
6,610 
(120,287)
9,435 
727 
185,977 

1,212 
(79,932)
14,005 
(14,285)
2,813 
(76,187)

(16,000)
— 
(68,531)
— 
(40)
11,428 
(73,143)
120 
36,767 
12,006 
48,773  $

16,460  $
(4,554) $

509,351 
64,618 
40,128 
15,517 
10,042 
20,098 
— 
362 

(809,672)
271,524 
(26,733)
10,122 
49,463 
— 
(16,712)
(2,225)
186,536 

3,066 
(67,099)
6,989 
(189,901)
942 
(246,003)

16,000 
137,500 
(97,583)
— 
(535)
(17,513)
37,869 
(156)
(21,754)
33,760 
12,006 

16,243 
(46,272)

The accompanying notes are an integral part of the Consolidated and Combined Financial Statements.

60

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

NOTE 1: BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Description of Spin-off Transaction

On October 16, 2020, management of Aaron’s, Inc. finalized the formation of a new holding company structure in anticipation of the separation and distribution
transaction described below. Under the holding company structure, Aaron’s, Inc. became a direct, wholly owned subsidiary of a newly formed company, Aaron’s
Holdings Company, Inc. Aaron's, Inc. thereafter was converted to a limited liability company ("Aaron’s, LLC"). Upon completion of the holding company
formation, Aaron’s Holdings Company, Inc. became the publicly traded parent company of the Progressive Leasing, Aaron’s Business, and Vive segments.

On November 30, 2020 (the "separation and distribution date"), Aaron's Holdings Company, Inc. completed the previously announced separation of the Aaron's
Business segment from its Progressive Leasing and Vive segments and changed its name to PROG Holdings, Inc. (referred to herein as "PROG Holdings"). The
separation of the Aaron's Business segment was effected through a distribution (the "separation", the "separation and distribution", or the "spin-off transaction") of
all outstanding shares of common stock of a newly formed company called The Aaron's Company, Inc. ("Aaron's", "The Aaron's Company" or the "Company"), a
Georgia corporation, to the PROG Holdings shareholders of record as of November 27, 2020. Upon the separation and distribution, Aaron's, LLC became a
wholly-owned subsidiary of The Aaron's Company. Shareholders of PROG Holdings received one share of The Aaron's Company for every two shares of PROG
Holdings' common stock. Upon completion of the separation and distribution transaction, The Aaron's Company, Inc. became an independent, publicly traded
company under the ticker "AAN" on the New York Stock Exchange ("NYSE").

Unless the context otherwise requires or we specifically indicate otherwise, references to "we," "us," "our," "our Company," and "the Company" refer to The
Aaron's Company, Inc., which holds, directly or indirectly, the assets and liabilities historically associated with the historical Aaron’s Business segment (the
"Aaron’s Business") prior to the separation and distribution date. References to "the Company", "Aaron's, Inc.", or "Aaron's Holdings Company, Inc." for periods
prior to the separation and distribution date refer to transactions, events, and obligations of Aaron's, Inc. which took place prior to the separation and distribution.
Historical amounts herein include revenues and costs directly attributable to The Aaron's Company, Inc. and an allocation of expenses related to certain PROG
Holdings' corporate functions prior to the separation and distribution date.

We describe in these footnotes the business held by us after the separation as if it were a standalone business for all historical periods described. However, we were
not a standalone separate entity with independently conducted operations before the separation. See Note 12 to these consolidated and combined financial
statements for additional information regarding the modification of stock-based awards resulting from the separation and distribution.

Business Overview

Description of Business

Aaron's is a leading, technology-enabled, omni-channel provider of lease-to-own ("LTO") and purchase solutions generally focused on serving the large, credit-
challenged segment of the population. Through our portfolio of approximately 1,300 stores and our Aarons.com e-commerce platform, we provide consumers with
LTO and purchase solutions for the products they need and want, including furniture, appliances, electronics, computers and a variety of other products and
accessories. In addition, the Company includes the operations of Woodhaven Furniture Industries ("Woodhaven"), which manufactures and supplies the majority
of the bedding and a significant portion of the upholstered furniture leased and sold in company-operated and franchised stores.

The following table presents store count by ownership type:

Stores at December 31 (Unaudited)
Company-operated Stores
Franchised Stores
Systemwide Stores

Basis of Presentation

2020

2019

2018

1,092 
248 
1,340 

1,167 
335 
1,502 

1,312 
377 
1,689 

The financial statements for periods prior to and through the date of the separation and distribution, November 30, 2020, were prepared on a combined standalone
basis and were derived from the consolidated financial statements and accounting records of PROG Holdings. The financial statements for the period from
December 1, 2020 through December 31, 2020 are consolidated financial statements of the Company and its subsidiaries, each of which is wholly-owned, and is
based on the financial position and results of operations of the Company as a standalone company. Intercompany balances and transactions between consolidated
entities have been eliminated. These consolidated and combined financial statements reflect the historical results

61

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

of operations, financial position and cash flows of the Company in accordance with accounting principles generally accepted in the United States ("U.S. GAAP").
The historical results of operations, financial position and cash flows of the Company presented in these consolidated and combined financial statements may not
be indicative of what they would have been had the Company been an independent standalone entity, nor are they necessarily indicative of the Company's future
results of operations, financial position and cash flows.

The combined financial statements prepared prior to and through November 30, 2020 include all revenues and costs directly attributable to the Company and an
allocation of expenses related to certain corporate functions. These costs include executive management, finance, treasury, tax, audit, legal, information
technology, human resources and risk management functions and the related benefit cost associated with such functions, including stock-based compensation.
These expenses have been allocated to the Company based on direct usage or benefit where specifically identifiable, with the remaining expenses allocated
primarily on a pro rata basis using an applicable measure of revenues, headcount or other relevant measures. The Company considers these allocations to be a
reasonable reflection of the utilization of services or the benefit received. See Note 14 to these consolidated and combined financial statements for further
information regarding the Company’s related party transactions between the Company and PROG Holdings impacting the consolidated and combined financial
statements herein.

The preparation of the Company's consolidated and combined financial statements requires management to make estimates and assumptions that affect the
amounts reported in these financial statements and accompanying notes. Actual results could differ from those estimates. Generally, actual experience has been
consistent with management's prior estimates and assumptions. However, as described above, the extent to which the COVID-19 pandemic and resulting measures
taken by the Company will impact the Company's business will depend on future developments, which are highly uncertain and cannot be precisely predicted at
this time. In many cases, management's estimates and assumptions are highly dependent on estimates of future developments and may change significantly in the
future due to unforeseen direct and indirect impacts of the COVID-19 pandemic.

Significant Accounting Policies

Revenue Recognition

The Company provides lease merchandise, consisting of furniture, appliances, electronics, computers and a variety of other products and accessories to its
customers for lease under certain terms agreed to by the customer. Our stores and e-commerce platform offer leases with flexible terms that can be renewed
monthly up to 12, 18 or 24 months. The customer has the right to acquire ownership either through an early purchase option or through payment of all required
lease payments. Our store-based operations also offer customers the option to obtain a membership in the Aaron’s Club Program (the "Club Program"). The
benefits to customers of the Club Program are separated into three general categories: (a) product protection benefits; (b) health & wellness discounts; and (c)
dining, shopping and consumer savings. Lease agreements and Aaron's Club Program memberships are cancelable at any time by either party without penalty, and
as such, we consider these offerings to be to be month-to-month arrangements.

The Company also earns revenue from the sale of merchandise to customers and its franchisees, and earns ongoing revenue from its franchisees in the form of
royalties and through advertising efforts that benefit the franchisees. See Note 6 to these consolidated and combined financial statements for further information
regarding the Company's revenue recognition policies and disclosures.

Lease Merchandise

The Company’s lease merchandise is recorded at the lower of depreciated cost or net realizable value. The cost of merchandise manufactured by our Woodhaven
operations is recorded at cost and includes overhead from production facilities, shipping costs and warehousing costs. The Company begins depreciating
merchandise at the earlier of 12 months and one day from its purchase of the merchandise or when the item is leased to customers. Lease merchandise depreciates
to a 0% salvage value over the lease agreement period when on lease, generally 12 to 24 months, and generally 36 months when not on lease. Depreciation is
accelerated upon early payout.

The following is a summary of lease merchandise, net of accumulated depreciation and allowances:

(In Thousands)

Merchandise on Lease, net of Accumulated Depreciation and Allowances
1
Merchandise Not on Lease, net of Accumulated Depreciation and Allowances

2
Lease Merchandise, net of Accumulated Depreciation and Allowances

December 31,

2020

2019

$

$

473,964 
223,271 
697,235 

$

$

504,979 
276,619 
781,598 

62

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

1 

Includes Woodhaven raw materials and work-in-process inventory that has been classified within lease merchandise in the consolidated and combined balance

sheets of $10.4 million and $14.0 million as of December 31, 2020 and 2019, respectively.
2 

General and administrative overhead costs capitalized into the cost of lease merchandise were $43.5 million, $48.7 million, and $45.8 million for the years ended

December 31, 2020, 2019 and 2018, respectively. Capitalized overhead costs remaining in lease merchandise were $45.2 million and $47.5 million as of
December 31, 2020 and 2019, respectively.

The Company’s policies require weekly merchandise counts for its store-based operations, which include write-offs for unsalable, damaged, or missing
merchandise inventories. In addition to monthly cycle counting, full physical inventories are generally taken at the fulfillment and manufacturing facilities annually
and appropriate provisions are made for missing, damaged and unsalable merchandise. In addition, the Company monitors merchandise levels and mix by division,
store, and fulfillment center, as well as the average age of merchandise on hand. If obsolete merchandise cannot be returned to vendors, its carrying amount is
adjusted to its net realizable value or written off. Generally, all merchandise not on lease is available for lease or sale. On a monthly basis, all damaged, lost or
unsalable merchandise identified is written off.

The Company records a provision for write-offs using the allowance method. The allowance for lease merchandise write-offs estimates the merchandise losses
incurred but not yet identified by management as of the end of the accounting period based primarily on historical write-off experience. Other qualitative factors
are considered in estimating the allowance, such as current and forecasted business trends including, but not limited to, the potential unfavorable impacts of the
COVID-19 pandemic on our business. Given the significant uncertainty regarding the impacts of the COVID-19 pandemic on our businesses, a high level of
estimation was involved in determining the allowance as of December 31, 2020; therefore, actual lease merchandise write-offs could differ materially from the
allowance. The provision for write-offs is included in provision for lease merchandise write-offs in the accompanying consolidated and combined statements of
earnings. The Company writes off lease merchandise on lease agreements that are 60 days or more past due on pre-determined dates twice monthly.

The following table shows the components of the allowance for lease merchandise write-offs, which is included within lease merchandise, net within the
consolidated and combined balance sheets:

(In Thousands)
Beginning Balance

Merchandise Written off, net of Recoveries
Provision for Write-offs

Ending Balance

Retail and Non-Retail Cost of Sales

2020

Year Ended December 31,
2019

2018

$

$

13,823  $
(65,869)
63,645 
11,599  $

10,910  $
(94,990)
97,903 
13,823  $

8,987 
(67,047)
68,970 
10,910 

Included in cost of lease and retail revenues, as well as non-retail cost of sales, is the net book value of merchandise sold via retail and non-retail sales, primarily
using specific identification.

Shipping and Handling Costs

Shipping and handling costs of $64.2 million, $74.3 million and $75.2 million were incurred for the years ended December 31, 2020, 2019 and 2018, respectively.
These costs are primarily classified within other operating expenses, net in the accompanying consolidated and combined statements of earnings, and to a lesser
extent, capitalized into the cost of lease merchandise and subsequently depreciated or recognized as cost of retail sales.

Advertising

The Company expenses advertising costs as incurred. Advertising production costs are initially recognized as a prepaid advertising asset and are expensed when an
advertisement appears for the first time. Total advertising costs were $40.2 million, $37.1 million and $33.3 million for the years ended December 31, 2020, 2019
and 2018, respectively, and are classified within other operating expenses, net in the consolidated and combined statements of earnings. These advertising costs are
shown net of cooperative advertising considerations received from vendors, which represents reimbursement of specific, identifiable and incremental costs incurred
in selling those vendors’ products. The amount of cooperative advertising consideration recorded as a reduction of such advertising costs was $21.8 million, $27.7
million and $28.3 million for the years ended December 31, 2020, 2019 and 2018, respectively. The prepaid advertising asset was $4.3 million and $0.3 million at
December 31, 2020 and 2019, respectively, and is reported within prepaid expenses and other assets on the consolidated and combined balance sheets.

63

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

Stock-Based Compensation

Stock-based compensation expense in prior years and until the effective date of the separation and distribution on November 30, 2020 was allocated to The Aaron's
Company based on the awards and terms previously granted to its employees under the PROG Holdings stock-based compensation plans and includes an allocation
of PROG Holdings' corporate employee stock-based compensation expenses. The Aaron's Company has stock-based employee compensation plans adopted in
connection with the separation and distribution in which certain Company employees are participants, which are more fully described in Note 12 to these
consolidated and combined financial statements.

For stock awards granted under such plans, management estimates the fair value for the options granted on the grant date using a Black-Scholes-Merton option-
pricing model. The fair value of each share of restricted stock units ("RSUs"), restricted stock awards ("RSAs"), and performance share units ("PSUs") awarded is
equal to the market value of a share of the Company's common stock on the grant date. Management estimates the fair value of awards issued under the Company's
employee stock purchase plan ("ESPP") using a series of Black-Scholes-Merton pricing models that consider the components of the "lookback" feature of the plan,
including the underlying stock, call option, and put option. The design of awards issued under the Company's ESPP is more fully described in Note 12 to these
consolidated and combined financial statements.

Retirement-Related Equity Modifications

In connection with the completion of the separation and distribution on November 30, 2020, PROG Holdings and the Company entered into a Transition
Agreement (the "Transition Agreement") with the Chief Executive Officer of Aaron's Holdings Company, Inc. (the "CEO"), pursuant to which the CEO would
retire and transition to become the non-employee Chairman of the Board of Directors of the Company effective November 30, 2020. The Transition Agreement
provided that all unvested stock options, restricted stock awards and performance share units granted to the CEO in prior periods become 100% vested as promptly
as practicable following the completion of the separation and distribution. The Company concluded that the terms of this Transition Agreement resulted in award
modifications under ASC 718, Compensation - Stock Compensation ("ASC 718"), as both the fair value and vesting conditions of the awards were considered
modified. The modifications resulted in incremental compensation expense allocated to the Company of $11.0 million, which was recognized as a component of
retirement charges in the consolidated and combined statements of earnings for the year ended December 31, 2020. See Note 12 to these consolidated and
combined financial statements for additional information regarding these modifications.

Separation Costs

Separation costs include allocated expenses prior to November 30, 2020 and actual expenses after November 30, 2020 associated with the separation and
distribution, including personnel-related costs and incremental stock-based compensation expense associated with the conversion and modification of unvested and
unexercised equity awards related to Company employees, as well as an allocation of similar expenses related to PROG Holdings' corporate and shared function
employees. See Note 12 to these consolidated and combined financial statements for additional information regarding the modification of awards that were
converted concurrent with the separation and distribution. Separation costs also include one-time expenses incurred by the Company in order to operate as an
independent, standalone public entity after completion of the separation and distribution.

64

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

Income Taxes

The Company and its subsidiaries file U.S. federal consolidated income tax returns in the United States, and separate legal entities file in various state and foreign
jurisdictions. In all periods presented, the income tax provision has been computed for the entities comprising the Company on a standalone, separate return basis
as if the Company were a separate taxpayer.

The provision for income taxes is determined using the asset and liability approach of accounting for income taxes. Under this approach, deferred taxes represent
the future tax consequences expected to occur when the reported amounts of assets and liabilities are recovered or paid. Income taxes as presented attribute
deferred income taxes of the Company's standalone consolidated and combined financial statements in a manner that is systematic, rational and consistent with the
asset and liability method.

The provision for income taxes represents income taxes paid or payable for the current year plus the change in deferred taxes during the year. Deferred taxes result
from differences between the financial and tax basis of the Company’s assets and liabilities and are adjusted for changes in tax rates and tax laws when such
changes are enacted. The Company's largest temporary differences arise principally from the use of accelerated depreciation methods on lease merchandise for tax
purposes. Valuation allowances are recorded to reduce deferred tax assets when it is more likely than not that a tax benefit will not be realized.

The Company recognizes uncertain tax positions in the consolidated and combined financial statements when it is more likely than not that the tax position will be
sustained upon examination. Uncertain tax positions are measured based on the probabilities that the uncertain tax position will be realized upon final settlement.

See further details on income taxes within Note 9 to these consolidated and combined financial statements.

(Loss) Earnings Per Share

(Loss) earnings per share is computed by dividing net (loss) earnings by the weighted average number of shares of common stock outstanding during the period.
The computation of (loss) earnings per share assuming dilution includes the dilutive effect of stock options, RSUs, RSAs, PSUs and awards issuable under the
Company's ESPP (collectively, "share-based awards") as determined under the treasury stock method, unless the inclusion of such awards would be anti-dilutive.

The Company's basic earnings per share calculations for the periods prior to the separation and distribution assumes that the weighted average number of common
shares outstanding was 33,841,624, which is the number of shares distributed to shareholders on the separation and distribution date, November 30, 2020. The
same number of shares was used in the calculation of diluted earnings per share for the periods prior to the separation and distribution, as there were no equity
awards of The Aaron's Company, Inc. outstanding prior to the distribution date.

The following table shows the calculation of weighted-average shares outstanding assuming dilution:

(Shares In Thousands)
Weighted Average Shares Outstanding

1
Dilutive Effect of Share-Based Awards

Weighted Average Shares Outstanding Assuming Dilution

2020

Year Ended December 31,
2019

2018

33,877
— 
33,877

33,842
— 
33,842

33,842
— 
33,842

1 

There was no dilutive effect to the (loss) earnings per common share for the year ended December 31, 2020 due to the net loss incurred in the year-to-date period.

Cash and Cash Equivalents

The Company classifies as cash equivalents any highly liquid investments that have maturity dates of three months or less at the time they are purchased. The
Company maintains its cash and cash equivalents at various banks. Bank balances may exceed coverage provided by the Federal Deposit Insurance Corporation
("FDIC"). However, due to the size and strength of the banks in which balances that exceed the FDIC coverage are held, any exposure to loss is believed to be
minimal. Cash and cash equivalents also includes amounts in transit due from financial institutions related to credit card and debit card transactions, which
generally settle within three business days from the original transaction.

Investments

At December 31, 2017, the Company maintained an investment classified as held-to-maturity securities in PerfectHome, a rent-to-own company operating in the
United Kingdom, of £15.1 million ($20.4 million). During the second quarter of 2018, PerfectHome's liquidity deteriorated significantly due to continuing
operating losses and the senior lender's decision to no longer provide additional funding under a secured revolving debt agreement resulting from PerfectHome's
default of certain

65

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

covenants. In July 2018, PerfectHome entered into the United Kingdom’s insolvency process and was subsequently acquired by the senior lender. The Company
recorded a full impairment of the PerfectHome investment of $20.1 million during the second quarter of 2018 which is classified as an impairment of investment in
the consolidated and combined statements of earnings. The Company has not received any repayments since the impairment charge and does not believe it will
receive any further payments on its subordinated secured notes.

Accounts Receivable

Accounts receivable consist primarily of receivables due from customers on lease agreements, corporate receivables incurred during the normal course of business
(primarily for vendor consideration and real estate leasing activities) and franchisee obligations.

Accounts receivable, net of allowances, consist of the following:

(In Thousands)
Customers
Corporate
Franchisee

December 31,

2020

2019

8,399  $
12,771 
12,820 
33,990  $

9,820 
14,028 
13,231 
37,079 

$

$

The Company maintains an accounts receivable allowance, under which the Company's policy is to record a provision for returns and uncollectible contractually
due renewal payments based on historical collection experience, which is recognized as a reduction of lease and retail revenues within the consolidated and
combined statements of earnings. Other qualitative factors are considered in estimating the allowance, such as current and forecasted business trends including, but
not limited to, the potential unfavorable impacts of the COVID-19 pandemic on our business. The Company writes off lease receivables that are 60 days or more
past due on pre-determined dates twice monthly.

The Company also maintains an allowance for outstanding franchisee accounts receivable. The Company's policy is to estimate a specific allowance on accounts
receivable to estimate future losses related to certain franchisees that are deemed higher risk of non-payment and a general allowance based on historical losses as
well as the Company's assessment of the financial health of all other franchisees. The estimated allowance on accounts receivable includes consideration of broad
macroeconomic trends, such as the potential unfavorable impacts of the COVID-19 pandemic on the franchisees' ability to satisfy their obligations. The provision
for uncollectible franchisee accounts receivable is recorded as bad debt expense in other operating expenses, net within the consolidated and combined statements
of earnings. Given the significant uncertainty regarding the impacts of the COVID-19 pandemic on our business, actual accounts receivable write-offs could differ
materially from the allowance.

The following table shows the components of the accounts receivable allowance:

(In Thousands)
Beginning Balance

Accounts Written Off, net of Recoveries
Accounts Receivable Provision

Ending Balance

Property, Plant and Equipment

2020

Year Ended December 31,
2019

2018

$

$

10,720  $
(33,860)
30,753 
7,613  $

9,546  $

(45,547)
46,721 
10,720  $

6,992 
(37,574)
40,128 
9,546 

The Company records property, plant and equipment at cost. Depreciation and amortization are computed on a straight-line basis over the estimated useful lives of
the respective assets, which range from five to 20 years for buildings and improvements and from one to 15 years for other depreciable property and equipment.

Costs incurred to develop software for internal use are capitalized and amortized over the estimated useful life of the software, which ranges from five to ten years.
Management uses an agile development methodology in which feature-by-feature updates are made to its software. Certain costs incurred during the application
development stage of an internal-use software project are capitalized when members of management who possess the authority to do so authorize and commit to
funding a feature update and it is probable that the project will be completed and the software will be used to perform the function intended. Capitalization of costs
ceases when the feature update is substantially complete and ready for its intended use. All costs incurred during preliminary and post-implementation project
stages are expensed appropriately. Generally, the life cycle for each feature update implementation is one month.

66

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

Gains and losses related to dispositions and retirements are recognized as incurred. Maintenance and repairs are also expensed as incurred, and leasehold
improvements are capitalized and amortized over the lesser of the expected lease term or the asset's useful life. Depreciation expense for property, plant and
equipment is classified within other operating expenses, net in the accompanying consolidated and combined statements of earnings and was $60.9 million, $60.3
million and $53.9 million during the years ended December 31, 2020, 2019 and 2018, respectively. Amortization of previously capitalized internal use software
development costs, which is a component of depreciation expense for property, plant and equipment, was $17.4 million, $15.7 million and $13.5 million during the
years ended December 31, 2020, 2019 and 2018, respectively.

Management assesses its long-lived assets other than goodwill for impairment whenever facts and circumstances indicate that the carrying amount may not be fully
recoverable. If it is determined that the carrying amount of an asset is not recoverable, management compares the carrying amount of the asset to its fair value as
estimated using discounted expected future cash flows, market values or replacement values for similar assets. The amount by which the carrying amount exceeds
the fair value of the asset, if any, is recognized as an impairment loss.

Prepaid Expenses and Other Assets

Prepaid expenses and other assets consist of the following:

(In Thousands)
Prepaid Expenses
Insurance Related Assets
Company-Owned Life Insurance
Assets Held for Sale
Deferred Tax Assets
Other Assets

Assets Held for Sale

December 31,

2020

2019

25,882  $
27,960 
16,223 
8,956 
7,014 
3,860 
89,895  $

28,975 
26,393 
14,576 
10,131 
3,439 
8,867 
92,381 

$

$

Certain properties, consisting of parcels of land and commercial buildings, met the held for sale classification criteria as of December 31, 2020 and 2019. Assets
held for sale are recorded at the lower of their carrying value or fair value less estimated cost to sell and are classified within prepaid expenses and other assets in
the consolidated and combined balance sheets. Depreciation is suspended on assets upon classification as held for sale.

The carrying amount of the properties held for sale as of December 31, 2020 and 2019 was $9.0 million and $10.1 million, respectively. Management estimated the
fair values of real estate properties using the market values for similar properties. These properties are considered Level 2 assets as defined below.

Charges of $0.2 million and $1.2 million were recorded within restructuring expenses, net during the year ended December 31, 2020 and 2019, respectively, with
insignificant charges recorded during 2018. These charges related to the impairment of store properties that the Company decided to close under its restructuring
programs as described in Note 11. Impairment charges were also recorded on assets held for sale that were not part of a restructuring program of $0.2 million
during the year ended December 31, 2018 and are included in other operating expenses, net within the consolidated and combined statements of earnings with
insignificant charges recorded during 2020 and 2019. These charges related to the impairment of various parcels of land and buildings that were not part of a
restructuring program and that the Company decided not to utilize for future expansion.

Net gains of $1.7 million were recognized during the year ended December 31, 2019 related to the sales of four former company-operated store properties for a
total selling price of $2.6 million. The sales proceeds were recorded in proceeds from sales of property, plant and equipment in the consolidated and combined
statements of cash flows and the net gains were recorded as a reduction to other operating expenses, net in the consolidated and combined statements of earnings.
Other than those mentioned above, gains and losses related to the disposal of assets held for sale were not significant for the years ended December 31, 2020, 2019,
and 2018, respectively.

67

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

Goodwill

The Company’s goodwill is not amortized but is subject to an impairment test at the reporting unit level annually as of October 1 and more frequently if events or
circumstances indicate that an impairment may have occurred. An interim goodwill impairment test is required if the Company believes it is more likely than not
that the carrying amount of one or more reporting units exceeds the reporting units' fair value. The Company concluded that the need for an interim goodwill
impairment test was triggered as of March 31, 2020. Factors that led to this conclusion included: (i) a significant decline in the Aaron's, Inc. stock price and market
capitalization in March 2020; (ii) the temporary closure of all company-operated store showrooms due to the COVID-19 pandemic, which impacted our financial
results and was expected to adversely impact future financial results; (iii) the significant uncertainty with regard to the short-term and long-term impacts that
macroeconomic conditions arising from the COVID-19 pandemic and related government emergency and executive orders would have on the financial health of
our customers and franchisees; and (iv) consideration given to the amount by which the Aaron's reporting unit's fair value exceeded the carrying value from the
October 1, 2019 annual goodwill impairment test.

As of March 31, 2020, management of Aaron's, Inc. determined its existing goodwill was fully impaired and recorded a goodwill impairment loss of $446.9
million during the three months ended March 31, 2020. Management engaged the assistance of a third-party valuation firm to perform the interim goodwill
impairment test, which entailed an assessment of the Aaron's reporting unit’s fair value relative to the carrying value that was derived using a combination of both
income and market approaches and performing a market capitalization reconciliation, which included an assessment of the control premium implied from the
Company's estimated fair values of its reporting units. The fair value measurement involved significant unobservable inputs (Level 3 inputs, as discussed more
fully below). The income approach utilized the discounted future expected cash flows, which required assumptions about short-term and long-term revenue growth
or decline rates, operating margins, capital requirements, and a weighted-average cost of capital. The income approach reflected assumptions and estimates made
by management regarding direct and indirect impacts of the COVID-19 pandemic on the short-term and long-term cash flows for the reporting unit. Due to the
significant uncertainty associated with the impacts of the COVID-19 pandemic, the assumptions and estimates used by management were highly subjective. The
weighted-average cost of capital used in the income approach was adjusted to reflect the specific risks and uncertainties associated with the COVID-19 pandemic
in developing the cash flow projections. Given the uncertainty discussed above, the Company performed certain sensitivity analyses including considering
reasonably possible alternative assumptions for short-term and long-term growth or decline rates, operating margins, capital requirements, and weighted-average
cost of capital rates. Each of the sensitivity analyses performed supported the conclusion of a full impairment of the existing goodwill balance within the Aaron's
reporting unit.

The market approach, which includes the guideline public company method, utilized pricing multiples derived from an analysis of comparable publicly traded
companies. We believe the comparable companies we evaluate as marketplace participants serve as an appropriate reference when calculating fair value because
those companies have similar risks, participate in similar markets, provide similar products and services for their customers and compete with us directly.
However, we considered that such publicly available information regarding the comparable companies evaluated likely did not reflect the impact of the COVID-19
pandemic in determining the multiple assumptions selected.

Subsequent to March 31, 2020, the Company recorded $7.6 million of goodwill related to acquisitions of certain franchisees that took place after our March 31,
2020 interim goodwill impairment test. The Company completed a qualitative goodwill impairment test as of October 1, 2020 and determined that no impairment
had occurred. The Company determined that there were no events that occurred or circumstances that changed in the fourth quarter of 2020 that would more likely
than not reduce the fair value of its reporting unit below its carrying amount.

68

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

Segment Reporting

Management concluded that the Company has one operating and reportable segment based on the nature of the financial information regularly reviewed by the
chief operating decision maker to assess performance and allocate resources. We have also concluded that the Company has one reporting unit due to the fact that
the components included within the operating segment have similar economic characteristics, such as the nature of the products and services provided, the nature
of the customers we serve, and the interrelated nature of the components that are aggregated to form the sole reporting unit. The Company evaluates performance
and allocates resources as a single operating segment based on revenue growth and pre-tax profit or loss from operations.

Other Intangibles

Other intangibles include customer relationships, non-compete agreements, reacquired franchise rights, customer lease contracts and expanded customer base
intangible assets acquired in connection with store-based business acquisitions, asset acquisitions of customer contracts, and franchisee acquisitions. The customer
relationship intangible asset is amortized on a straight-line basis over a three-year estimated useful life. The non-compete intangible asset is amortized on a
straight-line basis over the life of the agreement (generally one to five years). The customer lease contract intangible asset is amortized on a straight-line basis over
a one-year estimated useful life. The expanded customer base intangible asset represents the estimated fair value paid in an asset acquisition for the ability to
advertise and execute lease agreements with a larger pool of customers in the respective markets, and is generally amortized on a straight-line basis over two to six
years. Acquired franchise rights are amortized on a straight-line basis over the remaining life of the franchisee’s ten-year license term.

Accounts Payable and Accrued Expenses

Accounts payable and accrued expenses consist of the following:

(In Thousands)
Accounts Payable
Estimated Claims Liability
Accrued Salaries and Benefits
Accrued Real Estate and Sales Taxes
Other Accrued Expenses and Liabilities

Estimated Claims Liabilities

December 31,

2020

2019

$

$

84,566  $
49,272 
53,396 
23,025 
20,589 
230,848  $

80,173 
43,289 
33,122 
21,129 
42,883 
220,596 

Estimated claims liabilities are accrued primarily for workers compensation, vehicle liability, general liability and group health insurance benefits provided to
employees. These liabilities are recorded within accrued insurance costs in accounts payable and accrued expenses in the consolidated and combined balance
sheets. Estimates for these claims liabilities are made based on actual reported but unpaid claims and actuarial analysis of the projected claims run off for both
reported and incurred but not reported claims. This analysis is based upon an assessment of the likely outcome or historical experience. The Company makes
periodic prepayments to its insurance carriers to cover the projected claims run off for both reported and incurred but not reported claims, considering its retention
or stop loss limits. In addition, we have prefunding balances on deposit and other insurance receivables with the insurance carriers which are recorded within
prepaid expenses and other assets in our consolidated and combined balance sheets.

69

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

Asset Retirement Obligations

The Company accrues for asset retirement obligations, which relate to expected costs to remove exterior signage, in the period in which the obligations are
incurred. These costs are accrued at fair value. When the related liability is initially recorded, the Company capitalizes the cost by increasing the carrying amount
of the related long-lived asset. Over time, the liability is accreted to its settlement value and updated for changes in estimates. Upon settlement of the liability, the
Company recognizes a gain or loss for any differences between the settlement amount and the liability recorded. Asset retirement obligations, which are included
in accounts payable and accrued expenses in the consolidated and combined balance sheets, amounted to approximately $2.5 million and $2.7 million as of
December 31, 2020 and 2019, respectively. The capitalized cost is depreciated over the useful life of the related asset.

Fair Value Measurement

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the
measurement date. To increase the comparability of fair value measures, the following hierarchy prioritizes the inputs to valuation methodologies used to measure
fair value:

    Level 1—Valuations based on quoted prices for identical assets and liabilities in active markets.

    Level 2—Valuations based on observable inputs other than quoted prices included in Level 1, such as quoted prices for similar assets and liabilities in active

markets, quoted prices for identical or similar assets and liabilities in markets that are not active, or other inputs that are observable or can be corroborated
by observable market data.

    Level 3—Valuations based on unobservable inputs reflecting management’s own assumptions, consistent with reasonably available assumptions made by other

market participants. These valuations require significant judgment.

The Company measures a liability related to the non-qualified deferred compensation plan, which represents benefits accrued for participants that are part of the
plan and is valued at the quoted market prices of the participants’ investment elections, at fair value on a recurring basis. The Company measures assets held for
sale at fair value on a nonrecurring basis and records impairment charges when they are deemed to be impaired.

The fair values of the Company’s other current financial assets and liabilities, including cash and cash equivalents, accounts receivable and accounts payable,
approximate their carrying values due to their short-term nature. The Company also measures certain non-financial assets at fair value on a nonrecurring basis,
such as goodwill, intangible assets, operating lease right-of-use assets, and property, plant and equipment, in connection with periodic evaluations for potential
impairment. During the fourth quarter of 2020, the Company elected to permanently vacate one of its leased administrative offices in Kennesaw, Georgia. As
described in further detail within Note 4 to these consolidated and combined financial statements, the Company impaired a part of the carrying value of the related
operating lease right-of-use asset and property, plant and equipment using certain Level 3 inputs due to a lack of recent comparable transactions in active markets.

Foreign Currency

The financial statements of the Company’s Canadian subsidiary are translated from the Canadian dollar functional currency to U.S. dollars using month-end rates
of exchange for assets and liabilities, and average rates of exchange for revenues, costs and expenses. Translation gains and losses of the subsidiary are recorded in
accumulated other comprehensive loss as a component of equity. The Company's assets include assets from Canadian operations of $14.5 million and $28.2
million as of December 31, 2020 and 2019, respectively.

Foreign currency remeasurement gains and losses are recorded primarily due to remeasurement of the financial assets and liabilities of the Company's Canadian
stores between the Canadian dollar and the U.S. dollar, as well as the Company's previous investment in PerfectHome, which was fully impaired during 2018.
Foreign currency remeasurement losses were not significant in 2020, 2019 or 2018.

Invested Capital

Invested capital in the consolidated and combined balance sheets and consolidated and combined statements of equity represent the PROG Holdings historical
investment in The Aaron’s Company, Inc., the accumulated net earnings after taxes and the net effect of the transactions with and allocations from PROG Holdings
prior to the separation and distribution.

70

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

Supplemental Disclosure of Non-Cash Investing Transactions

The purchase price for the acquisition of certain franchisees made during the years ended December 31, 2020 and 2019 included the non-cash settlement of pre-
existing accounts receivable the franchisees owed the Company of $0.4 million and $1.7 million, respectively. This non-cash consideration has been excluded from
the line "Outflows on Acquisitions of Businesses and Customer Agreements, Net of Cash Acquired" in the investing activities section of the consolidated and
combined statements of cash flows for the respective periods.

During the year ended December 31, 2018, the Company entered into transactions to acquire and sell certain customer agreements and related lease merchandise
with third parties which were accounted for as asset acquisitions and asset disposals. The fair value of the non-cash consideration exchanged in these transactions
was $0.6 million.

Hurricane Impact

During the years ended December 31, 2019 and 2018, insurance recovery gains of $4.5 million and $0.9 million, respectively, were recognized related to the
settlement of property damage claims and business interruption claims stemming from property damages and lost lease revenue due to store closures caused by
Hurricanes Harvey and Irma in 2017, which are recorded within other operating expenses, net in the consolidated and combined statements of earnings.

Recent Accounting Pronouncements

Adopted

Financial Instruments - Credit Losses. In June 2016, the FASB issued ASU 2016-13, Measurement of Credit Losses on Financial Instruments ("CECL"). The main
objective of the update is to provide financial statement users with more decision-useful information about the expected credit losses on financial instruments and
other commitments to extend credit held by companies at each reporting date. For trade and other receivables, held to maturity debt securities and other
instruments, companies will be required to use a new forward-looking "expected losses" model that generally will result in the recognition of allowances for losses
earlier than under current accounting guidance. The standard was adopted on a modified retrospective basis in the first quarter of 2020. The Company's operating
lease activities are not impacted by ASU 2016-13, as operating lease receivables are not in the scope of the CECL standard, and the implementation of CECL did
not have a material impact to the Company's consolidated and combined financial statements.

Intangibles - Goodwill and Other. In January 2017, the FASB issued ASU 2017-04, Simplifying the Test for Goodwill Impairment. The update simplifies how an
entity is required to measure an impairment of goodwill, if any, by eliminating the requirement to calculate the implied fair value of goodwill to measure a
goodwill impairment charge. In accordance with the amendment, entities should perform goodwill impairment tests by comparing the carrying value of their
reporting units to their fair value. If the carrying value of the reporting unit exceeds the fair value, an entity should record an impairment charge for the amount by
which its carrying amount exceeds its reporting unit’s fair value; however, the charge recognized should not exceed the total amount of goodwill allocated to that
reporting unit. ASU 2017-04 was effective for the Company in the first quarter of 2020 and was adopted on a prospective basis. Management of PROG Holdings
concluded that the need for an interim goodwill impairment test was triggered for the Aaron's Business reporting unit as of March 31, 2020 and applied the
simplification guidance in ASU 2017-04 in the test. Management of PROG Holdings determined the existing goodwill within the Aaron's Business reporting unit
was fully impaired and recorded a goodwill impairment loss of $446.9 million during the three months ended March 31, 2020. See Note 3 for further discussion.

Pending Adoption

In March 2020, the FASB issued ASU 2020-04, Reference Rate Reform: Facilitation of the Effects of Reference Rate Reform on Financial Reporting ("ASU 2020-
04"). The standard provides temporary guidance to ease the potential burden in accounting for reference rate reform primarily resulting from the discontinuation of
the London Interbank Overnight ("LIBO") rate, which is currently expected to occur on December 31, 2021. The Company's $250.0 million senior unsecured
revolving credit facility (the "Revolving Facility") as further described in Note 8 to these consolidated and combined financial statements currently references the
LIBO rate for determining interest payable on outstanding borrowings. The amendments in ASU 2020-04 are elective and apply to all entities that have contracts
referencing the LIBO rate. The new guidance provides an expedient which simplifies accounting analyses under current GAAP for contract modifications if the
change is directly related to a change from the LIBO rate to a new interest rate index. The Company will adopt the standard in the first quarter of 2022, and is
continuing to evaluate the provisions of ASU 2020–04 and the impacts of transitioning to an alternative rate; however, we do not expect it to have a material
impact to the Company's consolidated financial statements or to any key terms of our revolving facility other than the discontinuation of the LIBO rate.

71

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

NOTE 2: ACQUISITIONS

During the years ended December 31, 2020, 2019 and 2018, cash payments, net of cash acquired, related to the acquisitions of businesses and contracts were $14.8
million, $14.3 million and $189.9 million, respectively. Cash payments made during the years ended December 31, 2020 and 2019 principally relate to the
acquisition of 15 and 18 franchised stores, respectively. Significant assets acquired in these acquisitions were similar in nature to the assets acquired in the 2018
franchisee acquisitions described below and included lease merchandise and property, plant and equipment of the acquired stores, as well as intangible assets and
goodwill. Cash payments made during the year ended December 31, 2018 principally relate to the acquisitions of franchised stores described below.

The franchisee acquisitions have been accounted for as business combinations and the results of operations of the acquired businesses are included in the
Company’s results of operations from their dates of acquisition. The effect of the Company’s acquisitions of businesses and contracts to the consolidated and
combined financial statements, other than the specific 2018 franchisee acquisitions described below, was not significant for the years ended December 31, 2020,
2019 and 2018.

Franchisee Acquisitions - 2018

During 2018, the Company acquired 152 franchised stores operated by franchisees for an aggregate purchase price of $190.2 million, exclusive of the settlement of
pre-existing receivables and post-closing working capital settlements.

The acquired operations generated revenues of $176.8 million, $183.3 million and $72.0 million and earnings before income taxes of $11.8 million, $3.3 million
and $0.8 million during the years ended December 31, 2020, 2019, and 2018, respectively, which are included in our consolidated and combined statements of
earnings for the respective periods. The results of the acquired operations were impacted by acquisition-related transaction and transition costs, amortization
expense of the various intangible assets recorded from the acquisitions, and restructuring charges incurred under restructuring programs associated with the closure
of a number of the acquired stores. The revenues and earnings before income taxes of the acquired operations discussed above have not been adjusted for estimated
non-retail sales, franchise royalties and fees, and related expenses that the Company could have generated as revenue and expenses to the Company from the
franchisees during the years ended December 31, 2020, 2019, and 2018 had the transaction not been completed.

72

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

The 2018 acquisitions are benefiting the Company's omni-channel platform through added scale, strengthening its presence in certain geographic markets, and
enhancing operational control, including compliance, and enabling the Company to execute its business transformation initiatives on a broader scale. The following
table presents summaries of the fair value of the assets acquired and liabilities assumed in the franchisee acquisitions as of the respective acquisition dates:

(in Thousands)
Purchase Price
Add: Settlement of Accounts Receivable from Pre-existing Relationship
Add: Working Capital Adjustments
Aggregate Consideration Transferred

Estimated Fair Value of Identifiable Assets Acquired and Liabilities Assumed

Cash and Cash Equivalents
Lease Merchandise
Property, Plant and Equipment
Operating Lease Right-of-Use Assets
2
Other Intangibles
Prepaid Expenses and Other Assets

1

Total Identifiable Assets Acquired
Accounts Payable and Accrued Expenses
Customer Deposits and Advance Payments

Total Liabilities Assumed

Goodwill

3

Net Assets Acquired (excluding Goodwill)

Final Amounts Recognized as of
Acquisition Dates

190,167 
5,405 
155 
195,727 

50 
59,616 
5,568 
4,338 
23,322 
1,241 
94,135 
(977)
(5,156)
(6,133)
107,725 
88,002 

$

$

1 

As of the respective acquisition dates, the Company had not yet adopted ASC 842. As such, there were no operating lease right-of-use assets or operating lease
liabilities recognized within the combined financial statements at the time of acquisition. The Company recognized operating lease right-of-use assets and
operating lease liabilities for the acquired stores as part of the transition to ASC 842 on January 1, 2019. We finalized our valuation of assumed favorable and
unfavorable real estate operating leases during 2019, which also impacted the valuation of the customer lease contract and customer relationship intangible
assets. As a result, measurement period adjustments of $4.3 million were recorded as an increase to operating lease right-of-use assets, with a corresponding
reduction of $1.2 million within other intangibles, net in the Company's consolidated and combined balance sheets. The adjustment also resulted in the
recognition of immaterial adjustments to other operating expenses, net and restructuring expenses, net during 2019 to recognize expense that would have been
recorded in prior periods had the favorable lease and intangible assets been recorded as of the acquisition date.

2

3

 Identifiable intangible assets are further disaggregated in the table set forth below.
 The total goodwill recognized in conjunction with the franchisee acquisitions is expected to be deductible for tax purposes. The purchase price exceeded the fair
value of the net assets acquired, which resulted in the recognition of goodwill, primarily due to synergies created from the expected benefits to the Company’s
omni-channel platform, implementation of the Company’s operational capabilities, and control of the Company’s brand name in the acquired geographic
markets. Goodwill also includes certain other intangible assets that do not qualify for separate recognition, such as an assembled workforce. As discussed in
further detail within Note 1, the Company determined that its then existing goodwill was fully impaired and recorded a goodwill impairment loss of
$446.9 million during the three months ended March 31, 2020.

73

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

The intangible assets attributable to the franchisee acquisitions are comprised of the following:

Non-compete Agreements
Customer Contracts
Customer Relationships
Reacquired Franchise Rights

1
Total Acquired Intangible Assets

$

$

1,872 
7,457 
9,330 
4,663 
23,322 

3.0
1.0
3.0
3.9

Fair Value (in thousands)

Weighted Average Useful Life (in years)

1

 Acquired definite-lived intangible assets have a total weighted average life of 2.5 years.

The Company incurred $1.7 million of acquisition-related costs in connection with the franchisee acquisitions, substantially all of which were incurred during
2018. These costs were included in other operating expenses, net in the consolidated and combined statements of earnings.

NOTE 3: GOODWILL AND INTANGIBLE ASSETS

Goodwill

The following table provides information related to the carrying amount of the Company's goodwill:

(In Thousands)
Balance at January 1, 2019

Acquisitions
Disposals, Currency Translation and Other Adjustments
Acquisition Accounting Adjustments

Balance at December 31, 2019

Acquisitions
Disposals, Currency Translation and Other Adjustments
Acquisition Accounting Adjustments
Impairment Loss

Balance at December 31, 2020

$

$

$

444,369 
6,526 
(362)
(2,752)
447,781 
7,576 
(941)
46 
(446,893)
7,569 

See further details regarding the full impairment of the Company's goodwill recorded during the first quarter of 2020 in Note 1.

74

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

Definite-Lived Intangible Assets

The following table summarizes information related to the Company's definite-lived intangible assets at December 31:

(In Thousands)
Customer Relationships
Reacquired Franchise Rights
Non-Compete Agreements
Customer Lease Contracts
Expanded Customer Base
Total

Gross

10,476  $
7,421 
3,633 
690 
1,807 
24,027  $

$

$

2020
Accumulated 
Amortization

Net

Gross

2019
Accumulated 
Amortization

(7,706) $
(3,429)
(2,759)
(155)
(881)
(14,930) $

2,770  $
3,992 
874 
535 
926 
9,097  $

10,478  $
8,428 
4,398 
804 
1,720 
25,828  $

(4,783) $
(3,307)
(2,488)
(503)
(513)
(11,594) $

Net

5,695 
5,121 
1,910 
301 
1,207 
14,234 

Total amortization expense of the Company's definite-lived intangible assets included in other operating expenses, net in the accompanying consolidated and
combined statements of earnings was $6.8 million, $13.3 million and $10.7 million during the years ended December 31, 2020, 2019 and 2018, respectively. As of
December 31, 2020, estimated future amortization expense for the next five years related to the Company's definite-lived intangible assets is as follows:

(In Thousands)
2021
2022
2023
2024
2025

$

5,100 
1,752 
1,086 
553 
367 

NOTE 4: FAIR VALUE MEASUREMENT

Financial Assets and Liabilities Measured at Fair Value on a Recurring Basis

The following table summarizes financial liabilities measured at fair value on a recurring basis:

(In Thousands)
Deferred Compensation Liability

Level 1

December 31, 2020
Level 2

Level 3

Level 1

December 31, 2019
Level 2

Level 3

$

—  $

(10,450) $

—  $

—  $

(11,048) $

— 

The Company maintains The Aaron's Company, Inc. Deferred Compensation Plan as described in Note 13 to these consolidated and combined financial
statements. The liability represents benefits accrued for plan participants and is valued at the quoted market prices of the participants’ investment elections, which
consist of equity and debt "mirror" funds. As such, the Company has classified the deferred compensation liability as a Level 2 liability, which is recorded in
accounts payable and accrued expenses in the consolidated and combined balance sheets.

Non-Financial Assets and Liabilities Measured at Fair Value on a Nonrecurring Basis

The following table summarizes non-financial assets measured at fair value on a nonrecurring basis:

(In Thousands)
Assets Held for Sale

Level 1

December 31, 2020
Level 2

Level 3

Level 1

December 31, 2019
Level 2

Level 3

$

—  $

8,956  $

—  $

—  $

10,131  $

— 

Assets classified as held for sale are recorded at the lower of carrying value or fair value less estimated costs to sell, and any adjustment is recorded in other
operating expenses, net or restructuring expenses, net (if the asset is a part of restructuring programs as described in Note 11) in the consolidated and combined
statements of earnings. The highest and best use of the assets held for sale is as real estate land parcels for development or real estate properties for use or lease;
however, the Company has chosen not to develop or use these properties, and plans to sell the properties to third parties as quickly as practicable.

75

 
THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

In addition to the non-financial assets measured at fair value on a nonrecurring basis as described above, the Company determined it would permanently cease
using an administrative building in Kennesaw, Georgia, and recorded an impairment charge of $6.0 million to reduce the carrying value of the related right-of-use
asset and property, plant and equipment to an estimated fair value of $3.7 million using a discounted cash flows method. Management determined future cash
flows by estimating sublease rental rates with the assistance of a third-party specialist, which incorporated management's best estimates of current and future
sublease market conditions due to a lack of comparable recent market activity. The future cash flows were discounted using a rate which incorporated both the time
value of money over the remaining lease term as well as a risk premium to consider potential variability in the amount and timing of future sublease income. We
have classified these amounts as Level 3 assets due to the lack of recent comparable transactions in active markets.

Additionally, the Company’s goodwill is subject to an impairment test at the reporting unit level annually as of October 1, and more frequently if events or
circumstances indicate that an impairment may have occurred. The Company concluded that the need for an interim goodwill impairment test was triggered as of
March 31, 2020, which resulted in a goodwill impairment loss of $446.9 million during the three months ended March 31, 2020. The interim impairment test
entailed an assessment of the Aaron's reporting unit’s fair value, which was derived using a combination of both income and market approaches relative to the
carrying value that involved significant unobservable inputs (Level 3 inputs). Refer to Note 1 to these consolidated and combined financial statements for further
details regarding the determination of the fair value of the Aaron's reporting unit.

Certain Financial Assets and Liabilities Not Measured at Fair Value

The following table summarizes the fair value of liabilities that are not measured at fair value in the consolidated and combined balance sheets, but for which the
fair value is disclosed:

(In Thousands)
Fixed-Rate Long Term Debt 

1

Level 1

December 31, 2020
Level 2

Level 3

Level 1

$

—  $

—  $

—  $

December 31, 2019
Level 2
(123,580) $

—  $

Level 3

— 

1 

As discussed in Note 8 to these consolidated and combined financial statements, the Company repaid the remaining $60.0 million of outstanding principal related
to the fixed-rate senior unsecured notes prior to the separation and distribution transaction. The fair value of fixed-rate long term debt at December 31, 2019 was
estimated using the present value of underlying cash flows discounted at a current market yield for similar instruments. The carrying amount of fixed-rate long
term debt was $120.0 million at December 31, 2019.

NOTE 5: PROPERTY, PLANT AND EQUIPMENT

The following is a summary of the Company’s property, plant, and equipment:

(In Thousands)
Land
Buildings and Improvements
Leasehold Improvements and Signs
Vehicles
Fixtures and Equipment
Software - Internal-Use
Assets Under Finance Leases
Construction in Progress

Less: Accumulated Depreciation and Amortization

1

December 31,

2020

2019

14,588  $
51,841 
77,278 
80,847 
142,875 
134,334 
1,156 
8,014 
510,933 
(310,563)
200,370  $

16,427 
54,923 
75,762 
68,328 
147,277 
121,075 
2,690 
4,483 
490,965 
(283,664)
207,301 

$

$

1

Accumulated amortization of internal-use software development costs amounted to $87.1 million and $70.9 million as of December 31, 2020 and 2019,
respectively.

Depreciation expense on assets recorded under finance leases is included in other operating expenses, net and was $0.6 million, $1.5 million and $1.9 million for
the years ended December 31, 2020, 2019 and 2018, respectively. Finance leases as of

76

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

December 31, 2020 and 2019 relate to vehicles assumed as part of a franchisee acquisition and included $1.0 million and $1.9 million in accumulated depreciation
as of December 31, 2020 and 2019, respectively.

NOTE 6: REVENUE RECOGNITION

The following table disaggregates revenue by source:

(In Thousands)
Lease Revenues and Fees
Retail Sales
Non-Retail Sales
Franchise Royalties and Fees
Other
1
Total

2020

Year Ended December 31,
2019

2018

1,530,464  $
47,345 
127,652 
28,212 
1,246 

1,734,919  $

1,570,358  $
38,474 
140,950 
33,432 
1,263 

1,784,477  $

1,509,529 
31,271 
207,262 
44,815 
1,839 
1,794,716 

$

$

1 

Includes revenues from Canadian operations of $21.7 million, $24.7 million, and $21.3 million during the years ended December 31, 2020, 2019, and 2018,
which are primarily lease revenues and fees.

Lease Revenues and Fees

The Company provides merchandise, consisting primarily of furniture, home appliances, electronics and accessories to its customers for lease under certain terms
agreed to by the customer. The Company’s stores and its e-commerce platform offer leases with flexible terms that can be renewed monthly up to 12, 18 or 24
months. The Company does not require deposits upon inception of customer agreements. The customer has the right to acquire ownership either through an early
purchase option or through payment of all required lease payments. Our store-based operations also offer customers the option to obtain a membership in the
Aaron’s Club Program. The benefits to customers of the Club Program are separated into three general categories: (a) product protection benefits; (b) health &
wellness discounts; and (c) dining, shopping and consumer savings. Lease agreements and Aaron's Club Program memberships are cancelable at any time by either
party without penalty, and as such, we consider these offerings to be to be month-to-month arrangements.

Lease revenues related to the leasing of merchandise, net of related sales taxes, and Aaron's Club membership fees are recognized as revenue in the month they are
earned. Payments received prior to the month earned are recorded as deferred lease revenue, and this amount is included in customer deposits and advance
payments in the accompanying consolidated and combined balance sheets. Lease revenues are recorded net of a provision for returns and uncollectible renewal
payments.

All of the Company's customer lease agreements are considered operating leases. The Company maintains ownership of the lease merchandise until all payment
obligations are satisfied under sales and lease ownership agreements. Initial direct costs related to customer agreements are expensed as incurred and have been
classified as other operating expenses, net in the consolidated and combined statements of earnings. The statement of earnings effects of expensing the initial direct
costs as incurred are not materially different from amortizing initial direct costs over the lease term.

Substantially all lease revenues and fees were within the scope of ASC 842, Leases, during the years ended December 31, 2020 and December 31, 2019 and within
the scope of ASC 840, Leases, during the year ended December 31, 2018. The Company had $25.1 million, $24.7 million and $17.7 million of other revenue
during the years ended December 31, 2020, 2019, and 2018, respectively, within the scope of ASC 606, Revenue from Contracts with Customers. Lease revenues
and fees are recorded within lease and retail revenues in the accompanying consolidated and combined statements of earnings.

Retail and Non-Retail Sales

Revenues from the retail sale of merchandise to customers are recognized at the point of sale. Generally, the transfer of control occurs near or at the point of sale
for retail sales. Revenues for the non-retail sale of merchandise to franchisees are recognized when control transfers to the franchisee, which is upon delivery of the
merchandise.

Sales of lease merchandise to franchisees and to other customers are recorded within non-retail sales and lease and retail revenues, respectively, in the
accompanying consolidated and combined statements of earnings. All retail and non-retail sales revenue is within the scope of ASC 606, Revenue from Contracts
with Customers, during the years ended December 31, 2020, 2019, and 2018.

77

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

Franchise Royalties and Fees

Franchisees pay an ongoing royalty of 6% of the weekly cash revenue collections, which is recognized as the fees become due. In response to the COVID-19
pandemic, the Company temporarily suspended, as opposed to deferring, the royalty fee obligation in March 2020, effectively forgiving the franchisee royalty
payments that otherwise would have been due during the suspension period. The Company reinstated the requirement that franchisees make royalty payments
during the second quarter of 2020, but there can be no assurance that the Company will not implement another suspension or a deferral of franchisee royalty
payments in future periods, such as, for example, in response to our franchisees experiencing financial difficulty due to a resurgence of COVID-19 cases.

The Company guarantees certain debt obligations of some of the franchisees and receives guarantee fees based on the outstanding debt obligations of such
franchisees. Refer to Note 10 of these consolidated and combined financial statements for additional discussion of the franchise-related guarantee obligation. The
Company also charges fees for advertising efforts that benefit the franchisees, which are recognized at the time the advertising takes place.

Substantially all franchise royalties and fees revenue is within the scope of ASC 606, Revenue from Contracts with Customers, during the years ended
December 31, 2020, 2019, and 2018. Of the franchise royalties and fees, $19.5 million, $25.5 million, and $33.3 million during the years ended December 31,
2020, 2019, and 2018, respectively, is related to franchise royalty income that is recognized as the fees become due. The remaining revenue is primarily related to
fees collected for pre-opening services, which are being deferred and recognized as revenue over the agreement term, and advertising fees charged to franchisees.
Franchise royalties and fees are recorded within franchise royalties and other revenue in the accompanying consolidated and combined statements of earnings.

NOTE 7: LEASES

Lessor Information

Refer to Note 6 to these consolidated and combined financial statements for further information about the Company's revenue generating activities as a lessor. All
of the Company's customer lease agreements are considered operating leases, and the Company currently does not have any sales-type or direct financing leases.

Lessee Information

As a lessee, the Company leases retail store and warehouse space for most of its store-based operations, as well as management and information technology space
for store and e-commerce supporting functions, under operating leases expiring at various times through 2033. To the extent that a leased retail store or warehouse
space ceases to be used prior to the termination of the lease, the spaces may be vacated, and to a lesser extent subleased to third parties while the Company
maintains its primary obligation as the lessee in the head lease. The Company leases transportation vehicles under operating and finance leases, most of which
generally expire during the next two years. The vehicle leases generally include a residual value that is guaranteed to the lessor, which ensures that the vehicles will
be returned to the lessor in reasonable working condition. The Company also leases various IT equipment such as printers and computers under operating leases,
most of which generally expire during the next two years. For all of its leases in which it is a lessee, the Company has elected to include both the lease and non-
lease components as a single component and account for it as a lease.

Finance lease costs are comprised of the amortization of right-of-use assets and the interest accretion on discounted lease liabilities, which are recorded within
other operating expenses, net and interest expense, respectively, in the consolidated and combined statements of earnings. Operating lease costs are recorded on a
straight-line basis and are primarily classified within other operating expenses, net in the consolidated and combined statement of earnings, and to a lesser extent
capitalized into the cost of lease merchandise and subsequently depreciated. For stores that are related to restructuring programs as described in Note 11, operating
lease costs recorded subsequent to any necessary operating lease right-of-use asset impairment charges and after vacancy of the store are recognized in a pattern
that is generally accelerated within restructuring expenses, net in the consolidated and combined statements of earnings. The Company’s total operating and
finance lease costs are comprised of the following:

78

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

(In Thousands)
Finance Lease cost:

  Amortization of Right-of-Use Assets
  Interest on Lease Liabilities

Total Finance Lease cost:

Operating Lease cost:

1
  Operating Lease cost classified within Other Operating Expenses, Net
  Operating Lease cost classified within Restructuring Expenses, Net
  Sublease Receipts

2

Total Operating Lease cost:

Total Lease cost

$

Year Ended December 31,

2020

2019

596  $
170 
766 

94,249 
1,615 
(2,723)
93,141 

1,542 
363 
1,905 

107,581 
3,339 
(2,644)
108,276 

$

93,907  $

110,181 

1

2

 Includes short-term and variable lease costs, which are not significant. Short-term lease expense is defined as leases with a lease term of greater than one month,
but not greater than 12 months. The Company incurred $108.1 million of rental expense, net of sublease receipts during the year ended December 31, 2018 under
ASC 840, Leases. The Company also incurred right-of-use asset impairment charges of $24.7 million and $24.4 million during the years ended December 31,
2020 and 2019, respectively, under ASC 842, Leases. During the year ended December 31, 2018, the Company incurred contractual lease obligation charges, net
of estimated sublease receipts of $2.1 million related to the closure of company-operated stores under ASC 840, Leases. These charges are reported within
restructuring expenses, net in the consolidated and combined statements of earnings.
 The Company has anticipated future sublease receipts from executed sublease agreements of $2.3 million in 2021, $1.5 million in 2022, $1.0 million in 2023,
$0.5 million in 2024, $0.2 million in 2025, and $0.1 million thereafter.

Additional information regarding the Company’s leasing activities as a lessee is as follows:

(In Thousands)
Cash Paid for amounts included in measurement of Lease Liabilities:

  Operating Cash Flows for Finance Leases
  Operating Cash Flows for Operating Leases
  Financing Cash Flows for Finance Leases

Total Cash paid for amounts included in measurement of Lease Liabilities
Right-of-Use Assets obtained in exchange for new Finance Lease Liabilities
Right-of-Use Assets obtained in exchange for new Operating Lease Liabilities

Supplemental balance sheet information related to leases is as follows:

(In Thousands)
Assets

Operating Lease Assets
Finance Lease Assets

Total Lease Assets

Liabilities

Operating Lease Liabilities
Finance Lease Liabilities

Total Lease Liabilities

Balance Sheet Classification

Operating Lease Right-of-Use Assets
Property, Plant and Equipment, Net

Operating Lease Liabilities
Debt

79

Year Ended December 31,

2020

2019

170  $

111,446 
1,086 
112,702 
— 
45,678  $

December 31,

2020

2019

238,085  $
153 
238,238  $

278,958  $
831 
279,789  $

411 
121,864 
2,493 
124,768 
— 
49,504 

305,257 
768 
306,025 

335,807 
2,670 
338,477 

$

$

$

$

$

$

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

Most of the Company's real estate leases contain renewal options for additional periods ranging from one to 20 years or provide for options to purchase the related
property at predetermined purchase prices that do not represent bargain purchase options. The Company currently does not have any real estate leases in which it
considers the renewal options to be reasonably certain of exercise, as historical experience indicates that renewal options are not reasonably certain to be exercised.
Additionally, the Company's leases contain contractual renewal rental rates that are considered to be in line with market rental rates, and there are not significant
economic penalties or business disruptions incurred by not exercising any renewal options.

The Company uses its incremental borrowing rate as the discount rate for its leases, as the implicit rate in the lease is not readily determinable. Below is a summary
of the weighted-average discount rate and weighted-average remaining lease term for finance and operating leases:

Finance Leases
Operating Leases

2020

2019

December 31,

Weighted Average
Discount Rate

1

Weighted Average
Remaining Lease Term (in
years)

Weighted Average
Discount Rate

1

Weighted Average
Remaining Lease Term (in
years)

5.7  %
3.5  %

1
4

5.7  %
3.6  %

2
5

1 

Upon adoption of ASC 842, discount rates for existing operating leases were established as of January 1, 2019.

Under the short-term lease exception provided within ASC 842, the Company does not record a lease liability or right-of-use asset for any leases that have a lease
term of 12 months or less at commencement. Below is a summary of undiscounted finance and operating lease liabilities that have initial terms in excess of one
year as of December 31, 2020. The table also includes a reconciliation of the future undiscounted cash flows to the present value of the finance and operating lease
liabilities included in the consolidated and combined balance sheets.

(In Thousands)
2021
2022
2023
2024
2025
Thereafter
Total Undiscounted Cash Flows
Less: Interest

1

Present Value of Lease Liabilities

Operating Leases

Finance Leases

Total

$

$

94,446  $
72,214 
51,500 
34,238 
20,442 
28,980 
301,820 
22,862 
278,958  $

787  $
71 
— 
— 
— 
— 
858 
27 
831  $

95,233 
72,285 
51,500 
34,238 
20,442 
28,980 
302,678 
22,889 
279,789 

1 

Future undiscounted cash flows do not include approximately $3.9 million of future operating lease payments for leases that have not yet commenced. These

leases will commence during 2021.

COVID-19 Lease Concessions

In response to the impacts of the COVID-19 pandemic, the Company negotiated lease concessions for approximately 184 of our company-operated stores and
received near-term rent abatements and deferrals of approximately $1.9 million. On April 10, 2020, the Financial Accounting Standards Board ("FASB") issued
guidance for lease concessions executed in response to the COVID-19 pandemic, which provides a practical expedient to forego an evaluation of whether a lease
concession should be accounted for as a modification if the concession does not result in a substantial increase of the lessee's obligations. The Company has elected
to apply this guidance to all lease concessions negotiated as a result of the COVID-19 pandemic that meet these criteria.

Sale-Leaseback Transactions

In addition to the leasing activities described above, the Company entered into two separate sale and leaseback transactions related to a fulfillment and distribution
center and three company-operated store properties during the fourth quarter of 2019. The Company received net proceeds of $8.1 million and recorded gains of
$5.6 million related to the sale and leaseback transactions, which were classified within other operating expenses, net in the consolidated and combined statements
of earnings for the year ended December 31, 2019.

80

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

NOTE 8: INDEBTEDNESS

On November 9, 2020, Aaron’s, LLC, a wholly-owned subsidiary of the Company, entered into a new credit agreement with several banks and other financial
institutions providing for a $250.0 million senior unsecured revolving credit facility. Revolving borrowings became available at the completion of the separation
and distribution. All borrowings and commitments under the Revolving Facility will mature or terminate on November 9, 2025. The Company expects that the
Revolving Facility will be used to provide for working capital and capital expenditures, to finance future permitted acquisitions and for other general corporate
purposes. The Company did not have any outstanding borrowings under the Revolving Facility as of December 31, 2020. The Company incurred approximately
$2.2 million of lender and legal fees related to the Revolving Facility, which were recorded within prepaid expenses and other assets in the consolidated and
combined balance sheets.

In conjunction with the separation and distribution, the Company repaid in full the outstanding principal and accrued interest amounts due under the previous debt
agreements of Aaron's, Inc., which consisted of (i) $225.4 million paid on November 30, 2020 to settle outstanding principal and accrued interest due under the
previous Aaron's, Inc. revolving credit and term loan facility, which was scheduled to mature in January 2025; and (ii) $61.3 million paid on November 27, 2020 to
settle outstanding principal, accrued interest, and an early prepayment fee related to the previous Aaron's, Inc. senior unsecured notes which were scheduled to
mature in April 2021. The Company recorded a loss of $4.1 million on the extinguishment of the previous indebtedness, which was recorded within loss on debt
extinguishment in the consolidated and combined statements of earnings.

All debt obligations and unamortized debt issuance costs as of December 31, 2019 and the related interest expense for the years ended December 31, 2020, 2019,
and 2018 have been included within the Company's consolidated and combined financial statements because Aaron's, LLC was the primary obligor for the external
debt agreements and is one of the legal entities forming the basis of The Aaron's Company, Inc.

Following is a summary of the Company’s debt, net of applicable unamortized debt issuance costs:

(In Thousands)
Senior Unsecured Notes, 4.75% - Repaid in November 2020
Term Loan - Repaid in November 2020
Finance Lease Obligations
Total Debt

1

Less: Current Maturities
Long-Term Debt

December 31,

2020

2019

—  $
— 
831 
831 
761 
70  $

119,847 
218,513 
2,670 
341,030 
83,886 
257,144 

$

$

1 

Total debt as of December 31, 2019 included unamortized debt issuance costs of $1.0 million. The Company also recorded $2.1 million and $1.9 million of debt
issuance costs as of December 31, 2020 and 2019, respectively, related to its current and previous revolving credit facilities, which were recorded within prepaid
expenses and other assets in the consolidated and combined balance sheets.

Revolving Facility

The Company is a guarantor of the $250.0 million Revolving Facility with Aaron’s, LLC, now a wholly-owned subsidiary of the Company. The Revolving Facility
includes (i) a $35.0 million sublimit for the issuance of letters of credit on customary terms, and (ii) a $25.0 million sublimit for swing line loans on customary
terms. Aaron’s, LLC will have the right from time to time to request to increase the size of the Revolving Facility or add certain incremental revolving or term loan
facilities (the "Incremental Facilities") in minimum amounts to be agreed upon. The aggregate principal amount of all such Incremental Facilities may not exceed
$150.0 million. Borrowings under the Revolving Facility bear interest at a rate per annum equal to, at the option of Aaron’s, LLC, (i) the LIBO rate plus a margin
within the range of 1.50% to 2.50% for revolving loans, based on total leverage, or (ii) the Base Rate plus the applicable margin, which will be 1.00% lower than
the applicable margin for LIBO rate loans. The Base Rate is defined as the highest of (i) the prime lending rate of the administrative agent, (ii) the federal funds
rate, plus 0.50%, and (iii) the one-month LIBO rate, plus 1.00%.

The Company pays a commitment fee on unused balances, which ranges from 0.20% to 0.35% as determined by the Company's ratio of total net debt to adjusted
EBITDA. As of December 31, 2020, the amount available under the Revolving Facility was reduced by approximately $14.7 million for our outstanding letters of
credit, resulting in total availability of $235.3 million.

81

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

Financial Covenants

The Revolving Facility and the Franchise Loan Facility as defined and discussed in Note 10 to these consolidated and combined financial statements contain
financial covenants, which include requirements that the Company maintain ratios of (a) fixed charge coverage of no less than 1.75:1.00 and (b) total net leverage
of no greater than 2.50:1.00.

If the Company fails to comply with these covenants, the Company will be in default under these agreements, and all borrowings outstanding could become due
immediately. Under the Revolving Facility and Franchise Loan Facility, the Company may pay cash dividends in any year so long as, after giving pro forma effect
to the dividend payment, the Company maintains compliance with its financial covenants and no event of default has occurred or would result from the payment.
At December 31, 2020, the Company was in compliance with all covenants related to its outstanding debt. However, given the uncertainties associated with the
COVID-19 pandemic's impact on our operations and financial performance in future periods, there can be no assurances that we will not be required to seek
amendments or modifications to one or more of the covenants in our debt agreements and/or waivers of potential or actual defaults of those covenants.

The Company currently does not have any outstanding borrowings under the Revolving Facility. Future principal maturities under the Company's finance lease
obligations as of December 31, 2020 are as follows:

(In Thousands)
2021
2022
Thereafter
Total

$

$

761 
70 
— 
831 

82

 
THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

NOTE 9: INCOME TAXES

Prior to the consummation of the separation and distribution, the Company’s operating results were included in consolidated U.S. federal and various state income
tax returns, as well as non-U.S. filings, that included both Aaron’s and Progressive. For the purposes of the Company’s consolidated and combined financial
statements for periods prior to the separation and distribution, income tax expense and deferred tax balances have been recorded as if the Company filed tax returns
on a standalone basis separate from Progressive. The separate return method applies the accounting guidance for income taxes to the standalone financial
statements as if the Company was a separate taxpayer and a standalone enterprise prior to the separation from PROG Holdings.

The following is a summary of the Company’s income tax (benefit) expense:

(In Thousands)
Current Income Tax (Benefit) Expense:

Federal
State
Foreign

Deferred Income Tax (Benefit) Expense:

Federal
State
Foreign

Income Tax (Benefit) Expense

Significant components of the Company’s deferred income tax liabilities and assets are as follows:

(In Thousands)
Deferred Tax Liabilities:

Lease Merchandise and Property, Plant and Equipment
Goodwill and Other Intangibles
Operating Lease Right-of-Use Assets
Other, Net

Total Deferred Tax Liabilities
Deferred Tax Assets:

Goodwill and Other Intangibles
Accrued Liabilities
Advance Payments
Operating Lease Liabilities
Net Operating Losses
Other, Net

Total Deferred Tax Assets
Less Valuation Allowance
Net Deferred Tax Liabilities

83

2020

Year Ended December 31,
2019

2018

$

$

(18,661) $
4,458 
1,494 
(12,709)

(97,734)
(17,883)
(3,576)
(119,193)
(131,902) $

(13,438) $
916 
467 
(12,055)

19,497 
(159)
(1,112)
18,226 
6,171  $

(140)
1,757 
1,256 
2,873 

9,884 
923 
(765)
10,042 
12,915 

December 31,

2020

2019

184,976  $
— 
57,521 
10,150 
252,647 

63,291 
19,038 
15,492 
68,883 
21,616 
8,740 
197,060 
— 
55,587  $

192,091 
43,713 
73,602 
2,760 
312,166 

— 
14,927 
9,676 
81,488 
41,014 
14,734 
161,839 
3,659 
153,986 

$

$

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

The Company’s effective tax rate differs from the statutory United States federal income tax rate as follows:

Statutory Rate
Increases (Decreases) in United States Federal Taxes

Resulting From:

State Income Taxes, net of Federal Income Tax Benefit
Other Permanent Differences
Federal Tax Credits
NOL Carryback under CARES Act
Remeasurement of net Deferred Tax Liabilities
Other, net
Effective Tax Rate

2020

Year Ended December 31,
2019

2018

21.0 %

21.0 %

21.0 %

3.7 
(0.2)
0.4 
8.7 
— 
(0.4)
33.2 %

4.8 
(2.6)
(5.2)
— 
(0.7)
0.7 
18.0 %

4.4 
(2.5)
(3.6)
— 
0.3 
0.7 
20.3 %

The Company was in a net operating loss position for tax purposes in 2018 as a result of the 100% expense deduction on qualified depreciable assets as provided
by the Tax Cuts and Jobs Act. The net operating loss earned during 2018 must be carried forward and would be available to offset 80% of future taxable income,
based on laws in effect as of December 31, 2019.

The Company also incurred a taxable loss in 2019. Aaron's, Inc. filed a consolidated federal return that included the income of Progressive Finance Holdings, LLC.
The Company’s taxable loss in 2019 was offset by a portion of Progressive’s 2019 taxable income. Prior to the CARES Act enactment discussed below, a portion
of the Company’s 2018 net operating loss was to be offset by Progressive’s 2019 taxable income. The current federal tax benefit of $13.4 million in 2019 was a
result of the transfer of net operating losses of $11.0 million plus federal tax credits of $2.4 million to Progressive. Similarly, the Company effectively transferred
state tax credits to Progressive, generating a current state tax benefit, of $0.6 million and $0.7 million in 2018 and 2019, respectively, that were absorbed by
Progressive income each year reported on combined state returns. In addition, the Company acquired certain state tax attributes related to bonus depreciation tax
deductions from the Progressive Leasing segment of Aaron's, Inc., which were recorded as an adjustment to invested capital with a cumulative balance of
$3.8 million and $4.0 million as of December 31, 2018 and 2019, respectively.

In response to the global impacts of COVID-19 on U.S. companies and citizens, the government enacted the CARES Act on March 27, 2020. The CARES Act
included several tax relief options for companies, including a five-year net operating loss carryback. Aaron’s, Inc.'s 2018 consolidated return included losses of the
Company and Progressive. Aaron's, Inc. elected to carryback its 2018 net operating losses of $242.2 million to offset the Company’s 2013 taxable income, thus
generating a refund of $84.4 million and an income tax benefit of $34.2 million. The tax benefit is the result of the federal income tax rate differential between the
current statutory rate of 21% and the 35% rate applicable to 2013. The Company incurred current federal tax expense of $14.7 million in 2020 related to the
transfer of 2018 net operating losses from Progressive, previously offsetting 2019 taxable income under the TCJA, as discussed above.

At December 31, 2020, the Company had approximately $98.9 million of federal tax net operating loss carryforwards, which can be carried forward indefinitely
and will not expire. In addition, at December 31, 2020, the Company had $0.8 million of tax-effected state net operating loss carryforwards which will begin to
expire in five years.

A valuation allowance has been provided where it is more likely than not that deferred tax assets related to state tax credit carryforwards will not be realized. As of
December 31, 2019, the valuation allowance totaled $3.7 million for state tax credit carryforwards. During 2020, the Company recorded tax benefit of $0.7 million
for a decrease in the valuation allowance. As a result of the separation and distribution transaction, a $3.0 million decrease in valuation allowance was recorded
within invested capital in the consolidated and combined financial statements, since the corresponding tax attributes reported by the Company on a carve-out basis
were not transferred to the Company.

The separation and distribution resulted in additional decrease to tax attributes reported by the Company on a carve-out basis that were not transferred to the
Company, including foreign tax credit carryforwards of $4.2 million, tax-effected state net operating losses of $2.6 million, state tax credit carryforwards of
$5.8 million, and certain state tax attributes related to bonus depreciation tax deductions of $9.1 million. The decrease in tax attributes was recorded within
invested capital in the consolidated and combined financial statements.

84

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

During the first quarter of 2020, the Company determined that goodwill was fully impaired and recorded a goodwill impairment loss of $446.9 million. This
impairment is not currently deductible for tax creating additional taxable income and an increase to the goodwill and other intangibles deferred tax asset of
$110 million.

The Company will file a federal income tax return in the United States and file in various states and foreign jurisdictions. The Company has not filed its initial U.S.
federal income tax return; therefore, there are no open IRS examinations. With few exceptions, the Company is no longer subject to foreign and state and local tax
examinations by tax authorities for years before 2017.

The following table summarizes the activity related to the Company’s uncertain tax positions:

(In Thousands)
Balance at January 1,

Additions Based on Tax Positions Related to the Current Year
Additions for Tax Positions of Prior Years
Prior Year Reductions
Statute Expirations
Settlements
Amounts Transferred to Former Parent

Balance at December 31,

2020

Year Ended December 31,
2019

2018

$

$

2,350  $
149 
250 
(108)
(304)
(112)
(1,542)

683  $

2,338  $
236 
20 
(76)
(168)
— 
— 
2,350  $

2,030 
269 
615 
(85)
(209)
(282)
— 
2,338 

As of December 31, 2020 and 2019, the amount of uncertain tax benefits that, if recognized, would affect the effective tax rate is $0.7 million and $2.1 million,
respectively, including interest and penalties.

During the years ended December 31, 2020, 2019, and 2018 the Company recognized interest and penalties of $0.1 million, $0.1 million, and $0.1 million,
respectively. The Company had $0.2 million and $0.3 million of accrued interest and penalties at December 31, 2020 and 2019, respectively. The Company
recognizes potential interest and penalties related to uncertain tax benefits as a component of income tax (benefit) expense.

85

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

NOTE 10: COMMITMENTS AND CONTINGENCIES

Guarantees

The Company has guaranteed certain debt obligations of some of its franchisees under a franchise loan program as described below with several of the banks in our
Revolving Facility. In the event these franchisees are unable to meet their debt service payments or otherwise experience an event of default, the Company would
be unconditionally liable for the outstanding balance of the franchisees’ debt obligations under the franchisee loan program, which would be due in full within 75
days of the event of default. In connection with the separation and distribution, on November 17, 2020, the Company entered into a new franchise loan facility
agreement (the "Franchise Loan Facility") in which the Company is named as the guarantor. The Franchise Loan Facility has a total commitment of $25.0 million
and expires on November 16, 2021. We are able to request additional 364-day extensions of our franchise loan facility, as long as we are not in violation of any of
the covenants under that facility or our Revolving Facility, and no event of default exists under those agreement, until such time as our Revolving Facility expires.
We would expect to include a franchise loan facility as part of any extension or renewal of our Revolving Facility thereafter. At December 31, 2020, the maximum
amount that the Company would be obligated to repay in the event franchisees defaulted was $17.5 million.

The Company has recourse rights to franchisee assets securing the debt obligations, which consist primarily of lease merchandise and fixed assets. Since the
inception of the franchise loan program in 1994, the Company's losses associated with the program have been immaterial, but could be material in a future period
due to the COVID-19 pandemic's impact on franchisee operations and financial performance or other adverse trends in the liquidity and/or financial performance
of the Company's franchisees. The Company records a liability related to estimated future losses from repaying the franchisees' outstanding debt obligations upon
any possible future events of default. This is included in accounts payable and accrued expenses in the consolidated and combined balance sheets and was $2.4
million and $0.4 million at December 31, 2020 and 2019, respectively, and the balance at December 31, 2020 included incremental allowances for potential losses
related to the franchise loan guarantee due to the potential adverse impacts of the COVID-19 pandemic. The Company is subject to financial covenants under the
Franchise Loan Facility that are consistent with the Revolving Facility, which are more fully described in Note 8 to the consolidated and combined financial
statements.

Legal Proceedings

From time to time, the Company is party to various legal and regulatory proceedings arising in the ordinary course of business, certain proceedings of which have
been described below. The Company establishes an accrued liability for legal and regulatory proceedings when it determines that a loss is both probable and the
amount of the loss can be reasonably estimated. The Company continually monitors its litigation and regulatory exposure and reviews the adequacy of its legal and
regulatory reserves on a quarterly basis. The amount of any loss ultimately incurred in relation to matters for which an accrual has been established may be higher
or lower than the amounts accrued for such matters due to the inherent uncertainty in litigation, regulatory and similar adversarial proceedings, and substantial
losses from these proceedings or the costs of defending them could have a material adverse impact upon the Company’s business, financial position and results of
operations.

At December 31, 2020 and 2019, the Company had accrued $0.8 million and $7.7 million, respectively, for pending legal and regulatory matters for which it
believes losses are probable and is management’s best estimate of its exposure to loss. As of December 31, 2019, the Company recorded a receivable of $5.5
million for expected insurance payments related to the pending legal and regulatory matters referenced above, and these amounts were received in full during 2020.
The Company records these liabilities in accounts payable and accrued expenses in the consolidated and combined balance sheets, and the corresponding expected
insurance recoveries were recorded within prepaid expenses and other assets in the consolidated and combined balance sheet. The Company estimates that the
aggregate range of reasonably possible loss in excess of accrued liabilities for such probable loss contingencies is between $0 and $0.5 million.

At December 31, 2020, the Company estimated that the aggregate range of loss for all material pending legal and regulatory proceedings for which a loss is
reasonably possible, but less likely than probable (i.e., excluding the contingencies described in the preceding paragraph), is between $0 and $0.5 million. Those
matters for which a reasonable estimate is not possible are not included within estimated ranges and, therefore, the estimated ranges do not represent the
Company’s maximum loss exposure. The Company’s estimates for legal and regulatory accruals, aggregate probable loss amounts and reasonably possible loss
amounts, are all subject to the uncertainties and variables described above.

86

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

Regulatory Inquiries

In July 2018, Aaron's, Inc. received civil investigative demands ("CIDs") from the FTC regarding disclosures related to lease-to-own and other financial products
offered by the Company and whether such disclosures violate the Federal Trade Commission Act (the "FTC Act"). We believe such disclosures were in
compliance with the FTC Act. We cooperated with the FTC in its inquiry regarding these disclosures, after which the FTC resolved that inquiry without taking any
action against the Company.

In April 2019, Aaron's, Inc., along with other lease-to-own companies, received an unrelated CID from the FTC focused on certain transactions involving the
contingent purchase and sale of customer lease agreements with other lease-to-own companies, and whether such transactions violated the FTC Act. Although we
believe those transactions did not violate any laws, in August 2019, Aaron's, Inc. reached an agreement in principle with the FTC staff to resolve the issues raised
in that CID. The proposed consent agreement, which would prohibit such contingent purchases and sales of customer lease portfolios in the future but would not
require any payments to the FTC, was approved by the FTC on February 21, 2020.

In the first quarter of 2021, Aaron's, LLC, along with a number of other lease-to-own companies, received a subpoena from the California Department of Financial
Protection and Innovation (the "DFPI") requesting the production of documents regarding the Company’s compliance with state consumer protection laws. The
Company is cooperatively engaging with the DFPI in response to its inquiry. Although the Company believes it is in compliance with all applicable consumer
protection laws and regulations in California, this inquiry ultimately could lead to an enforcement action and/or a consent order, and substantial costs, including
legal fees, fines, penalties, and remediation expenses.

Other Contingencies

At December 31, 2020, the Company had non-cancelable commitments primarily related to certain advertising and marketing programs, software licenses, and
hardware and software maintenance of $10.5 million. Payments under these commitments are scheduled to be $6.6 million in 2021 and $3.9 million in 2022.

Management regularly assesses the Company’s insurance deductibles, monitors litigation and regulatory exposure with the Company’s attorneys, and evaluates its
loss experience. The Company also enters into various contracts in the normal course of business that may subject it to risk of financial loss if counterparties fail to
perform their contractual obligations.

87

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

NOTE 11: RESTRUCTURING

Real Estate Repositioning and Optimization Restructuring Program

During the first quarter of 2020, the Company initiated a real estate repositioning and optimization restructuring program. This program includes a strategic plan to
remodel, reposition and consolidate our company-operated store footprint over the next 3 to 4 years. We believe that such strategic actions will allow the Company
to continue to successfully serve our markets while continuing to utilize our growing Aarons.com shopping and servicing platform. Management expects that this
strategy, along with our increased use of technology, will enable us to reduce store count while retaining a significant portion of our existing customer relationships
and attracting new customers. Since initiation, the program has resulted in the closure and consolidation of 93 company-operated stores during 2020. We have
identified 82 additional stores that have not yet been closed and vacated, but are expected to be by December 31, 2021.

Total net restructuring expenses of $34.0 million were recorded for the year ended December 31, 2020 under the real estate repositioning and optimization
restructuring program. Restructuring expenses were comprised mainly of operating lease right-of-use asset and fixed asset impairment charges related to the
vacancy or planned vacancy of the stores identified for closure and the imminent disposition of fulfillment center vehicles no longer needed due to the reduction in
stores, continuing variable occupancy costs incurred related to closed stores, and severance charges to rationalize our field support and store support center staff to
better align the organization with current operations and business conditions. Also included in net restructuring charges for the year ended December 31, 2020
were operating lease right-of-use asset and fixed asset impairment charges of $6.0 million recorded during the fourth quarter to reflect the Company's decision to
permanently cease use of an administrative building in Kennesaw, Georgia. Refer to Note 4 of these consolidated and combined financial statements for additional
discussion of the methods used to calculate the fair value of the right-of-use asset and property, plant, and equipment associated with the building.

The Company expects to incur restructuring charges of approximately $3.5 million under the real estate repositioning and optimization program through December
31, 2021 specifically related to the accelerated amortization of operating lease right-of-use assets and accelerated depreciation of fixed assets for stores that have
been identified for closure, but have not yet closed and been vacated. Furthermore, to the extent that management executes on its long-term plan, additional
restructuring charges will result from our real estate repositioning and optimization initiatives, primarily related to operating lease right-of-use asset and fixed asset
impairments. However, the extent of future restructuring charges is not estimable at this time, as specific store locations to be closed and/or consolidated have not
yet been identified by management. Additionally, we expect future restructuring expenses (reversals) due to potential future early buyouts of leases with landlords,
as well as continuing variable occupancy costs related to closed stores.

2019 Restructuring Program

During the first quarter of 2019, the Company initiated a restructuring program to further optimize its company-operated store portfolio, which resulted in the
closure and consolidation of 155 company-operated stores during 2019. The Company also further rationalized its home office and field support staff, which
resulted in a reduction in associate headcount in those areas to more closely align with current business conditions.

Total net restructuring expenses of $6.8 million were recorded by the Company during the year ended December 31, 2020 under the 2019 restructuring program.
Restructuring expenses were comprised principally of closed store operating lease right-of-use asset impairment charges due to changes in estimates of future
sublease activity of the vacant properties as well as continuing variable occupancy costs related to closed stores. Restructuring expenses for the year ended
December 31, 2019 also included an impairment charge related to the planned exit from one of our store support buildings and a loss on the sale of six Canadian
stores to a third party. These costs were included in restructuring expenses, net in the consolidated and combined statements of earnings. We expect future
restructuring expenses (reversals) due to potential future early buyouts of leases with landlords, as well as continuing variable occupancy costs related to closed
stores.

2017 and 2016 Restructuring Programs

During the years ended December 31, 2017 and 2016, the Company initiated restructuring programs to rationalize its company-operated store base portfolio to
better align with marketplace demand. The programs resulted in the closure and consolidation of 139 company-operated stores throughout 2016, 2017, and 2018.
The Company also optimized its home office staff and field support, which resulted in a reduction in associate headcount in those areas to more closely align with
current business conditions.

88

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

Total net restructuring expenses of $1.8 million were recorded during the year ended December 31, 2020 under the 2017 and 2016 restructuring programs.
Restructuring activity for the year ended December 31, 2020 was comprised principally of closed store operating lease right-of-use asset impairment charges due to
changes in estimates of future sublease activity of the vacant properties. These costs were included in restructuring expenses, net in the consolidated and combined
statements of earnings. We expect future restructuring expenses (reversals) due to potential future early buyouts of leases with landlords, as well as continuing
variable occupancy costs related to closed stores, but do not expect these charges or reversals to be material.

The following table summarizes restructuring charges incurred under the three restructuring programs:

(In Thousands)

Right-of-Use Asset Impairment
Operating Lease Charges
Fixed Asset Impairment
Severance
Other Expenses
(Gain) Loss on Sale of Store Properties

Total Restructuring Expenses, Net

2020

Year Ended December 31,
2019

2018

$

$

24,722  $
5,124 
6,039 
6,153 
780 
(274)
42,544  $

24,388  $
4,023 
5,238 
3,403 
1,886 
1,052 
39,990  $

— 
2,057 
— 
610 
460 
(377)
2,750 

To date, the Company has incurred charges of $43.5 million under the 2016 and 2017 restructuring programs, $45.2 million under the 2019 restructuring program,
and $34.0 million under the real estate repositioning and optimization restructuring program that was initiated in 2020. These cumulative charges are primarily
comprised of operating lease right-of-use asset and fixed impairment charges, losses recognized related to contractual lease obligations, and severance related to
reductions in store support center and field support staff headcount.

The following table summarizes the balances of the accruals for the restructuring programs, which are recorded in accounts payable and accrued expenses in the
consolidated and combined balance sheets, and the activity for the years ended December 31, 2020 and 2019:

(In Thousands)
Balance at January 1, 2019

ASC 842 Transition Adjustment
Adjusted Balance at January 1, 2019
Restructuring Severance Charges
Payments

1

Balance at December 31, 2019

Restructuring Severance Charges
Payments

Balance at December 31, 2020

Contractual Lease
Obligations

Severance

Total

$

$

8,472  $
(8,472)
— 
— 
— 
— 
— 
— 
—  $

651  $
— 
651 
3,403 
(3,298)
756 
6,153 
(6,136)

773  $

9,123 
(8,472)
651 
3,403 
(3,298)
756 
6,153 
(6,136)
773 

1 

Upon the adoption of ASC 842 on January 1, 2019, the Company reclassified the remaining liability for contractual lease obligations from accounts payable and
accrued expenses to a reduction to operating lease right-of-use assets within its consolidated and combined balance sheets.

89

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

NOTE 12: STOCK-BASED COMPENSATION

Description of Plans

Historically, and until the separation and distribution was completed on November 30, 2020, Aaron’s employees participated in the Aaron's, Inc.'s stock-based
compensation plans, pursuant to which Aaron's Holdings Company, Inc. granted stock options, RSUs, RSAs and PSUs. In connection with the separation and
distribution and effective on November 30, 2020, The Aaron's Company, Inc. established its 2020 Equity and Incentive Plan ("the 2020 Plan"), which was
approved by the Company's Board of Directors on November 11, 2020. The purpose of the 2020 Plan is to promote long-term growth and profitability of the
Company by providing certain employees and directors with incentives to maximize shareholder value and contribute to the success of the Company. The 2020
Plan also enables the Company to attract, retain and reward outstanding individuals to serve as directors, officers and employees. Under the 2020 Plan, awards may
be made to eligible participants in the form of stock options, RSUs, RSAs and PSUs. During the year ended December 31, 2020, no new grants were made under
the 2020 Plan except for the conversion of previously granted awards under PROG Holdings equity plans, as discussed below. As of December 31, 2020, the
aggregate number of shares of common stock that may be issued or transferred under the 2020 Plan is 476,180.

Conversion at Separation and Distribution

In accordance with the terms of the Employee Matters Agreement between The Aaron's Company and PROG Holdings, all unexercised, unissued and/or unvested
share-based awards previously granted to The Aaron's Company employees and directors under the Aaron's, Inc. equity plans through the separation and
distribution date of November 30, 2020 were converted at the time of distribution to replacement stock options, RSUs, PSUs and RSAs.

The replacement awards were converted using formulas designed to preserve the intrinsic economic value of the awards after taking into consideration the
distribution. The Aaron's Company employees who held unvested RSAs and PSUs of Aaron's Holdings Company, Inc. on the record date of November 27, 2020
that were granted in 2018 or 2019 had the option to elect one of two conversion methods for determining the replacement awards:

a) to receive replacement awards of both The Aaron's Company, Inc. and PROG Holdings, Inc. for the number of whole shares, rounded down to the nearest whole
share, of The Aaron's Company, Inc. and PROG Holdings, Inc. common stock that they would have received as a shareholder of Aaron's Holdings Company, Inc.
at the date of separation, which is one share of The Aaron's Company for every two shares of PROG Holdings (i.e., "the shareholder method") or

b) to receive only The Aaron's Company replacement awards of an amount determined by a conversion ratio determined by calculating the product of the pre-
distribution share price of Aaron's Holdings Company, Inc. and the pre-distribution number of awards being cancelled and replaced pursuant to this conversion,
and then dividing this product by the post-distribution volume weighted adjusted three-day average share price of The Aaron's Company, Inc., rounded down to the
nearest whole share (i.e., "the employee method").

In accordance with the Employee Matters Agreement, the conversion of RSAs and PSUs that were granted in 2020, as well as substantially all stock options held
by the Company's employees, was required to be determined following the employee method rather than being determined by employee election. The conversion
of RSUs held by the Company's board of directors was required to be determined following the shareholder method.

Under both the shareholder method and the employee method, the terms and conditions of the converted awards were replicated, and, as necessary, adjusted to
ensure that the vesting schedules were unchanged and the awards were converted in accordance with the Employee Matters Agreement. As a result, on the
separation date, approximately 2.9 million shares of The Aaron's Company, Inc. common stock (the "converted awards") were converted and deemed issued under
the 2020 Plan, as shown in the respective tables below. In connection with the conversion, certain employees and directors of The Aaron's Company have
outstanding equity awards of PROG Holdings, which are not reflected in the tables below.

The Company accounted for the conversion of the awards as award modifications in accordance with ASC 718. The Company performed a comparison of the fair
value immediately prior to the conversion with the fair value immediately after the conversion, and determined that the conversion of equity awards held by The
Aaron's Company employees resulted in incremental compensation expense of $5.5 million, which reflects the incremental fair value of the converted awards. Of
this total amount, $1.1 million was related to vested but unexercised or unissued equity awards and was recognized immediately on the separation and distribution
date. The remaining incremental expense is to be amortized and recognized over the remaining service periods of the respective awards, with an additional $0.8
million being recognized in December 2020. The incremental compensation expense associated with the converted award modifications was included as a
component of separation costs in the consolidated and combined statements of earnings for the year ended December 31, 2020.

90

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

Retirement-related Modifications

In connection with the completion of the separation and distribution on November 30, 2020, PROG Holdings and the Company entered into a Transition
Agreement with the former Chief Executive Officer of Aaron's Holdings Company, Inc., pursuant to which the CEO would retire and transition to become the non-
employee Chairman of the Board of Directors of The Aaron's Company, Inc. effective November 30, 2020. The Transition Agreement provided that all unvested
stock options, restricted stock awards and performance share units granted to the CEO in prior periods become 100% vested as promptly as practicable following
the completion of the separation and distribution. These awards also followed the conversion methodology outlined in the "Conversion at Separation" section
above.

The Company concluded that the terms of this Transition Agreement resulted in award modifications under ASC 718 as both the fair value and vesting conditions
of the awards had been changed. The modifications resulted in incremental compensation expense allocated to the Company of $11.0 million related to the
conversion and subsequent accelerated vesting of approximately 143,000 restricted stock awards, 356,000 performance units and 831,000 stock options. The total
incremental expense resulting from the award modifications was due to a) increases in the fair value of the awards immediately after the modification as compared
to the fair value of the awards immediately prior to the modifications and b) the accelerated vesting of all awards following the completion of the separation and
distribution, which resulted in the recognition of the full expense immediately on the separation and distribution date. The incremental compensation expense
associated with the modification of the CEO was included as a component of retirement charges in the consolidated and combined statements of earnings for the
year ended December 31, 2020.

Stock-based Compensation Expense

The stock-based compensation expense recorded by the Company in the periods presented prior to November 30, 2020 includes the expense directly attributable to
the Company employees based on the awards and terms previously granted to our employees, as well as the expense associated with the allocation of stock-based
compensation expense for PROG Holdings' corporate and shared function employees. For the periods subsequent to November 30, 2020, stock-based
compensation expense includes expense related to the converted awards, including the incremental expense associated with the modifications of such awards as
discussed above.

Aaron’s has elected a policy to estimate forfeitures in determining the amount of stock compensation expense. Including the incremental expense associated with
the modifications discussed above, total stock-based compensation expense recognized by the Company was $24.1 million, $13.2 million and $15.4 million for the
years ended December 31, 2020, 2019 and 2018, respectively, which includes the allocation of stock-based compensation expense for PROG Holdings' corporate
and shared function employees of $17.4 million, $7.8 million and $8.4 million, respectively. These costs were included as components of personnel costs,
separation costs, and retirement charges, as applicable, in the consolidated and combined statements of earnings.

The total income tax benefit recognized in the consolidated and combined statements of earnings for stock-based compensation arrangements was $6.1 million,
$3.3 million and $3.8 million in the years ended December 31, 2020, 2019 and 2018, respectively. Benefits of tax deductions in excess of recognized compensation
cost, which are included in operating cash flows, were $1.8 million, $2.5 million and $3.0 million for the years ended December 31, 2020, 2019 and 2018,
respectively.

As of December 31, 2020, there was $11.6 million of total unrecognized compensation expense related to non-vested stock-based compensation of directors and
employees of The Aaron's Company. This expense, which includes the remaining incremental compensation expense associated with the modifications discussed
above, is expected to be recognized by the Company over a period of 1.4 years.

91

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

Stock Options

The Company did not issue any stock options under the 2020 Plan during the year ended December 31, 2020 other than the options converted in connection with
the separation and distribution, as discussed above.

Under the 2020 Plan, options granted will become exercisable after a period of one to three years and unexercised options lapse 10 years after the date of the grant.
The vesting schedules of converted awards were unchanged by the conversion. Unvested options are subject to forfeiture upon termination of service. The
Company recognizes compensation expense for options that have a graded vesting schedule on a straight-line basis over the requisite service period. Upon stock
option exercises, shares are to be issued by the Company with common stock or from its treasury shares, based on treasury share availability.

Aaron's Holdings Company, Inc. historically determined the fair value of stock options on the grant date using a Black-Scholes-Merton option pricing model that
incorporated expected volatility, expected option life, risk-free interest rates and expected dividend yields. The expected volatility was based on implied volatilities
from traded options on Aaron's Holdings Company, Inc. stock and the historical volatility of common stock over the most recent period generally commensurate
with the expected estimated life of each respective grant. The expected life of the options was based on historical option exercise experience, as Aaron's Holdings
Company, Inc. believed that the historical experience method is the best estimate of future exercise patterns. The risk-free interest rates are determined using the
implied yield available for zero-coupon United States government issues with a remaining term equal to the expected life of the grant. The expected dividend
yields were based on the approved annual dividend rate in effect and market price of the underlying common stock of Aaron's Holdings Company, Inc. at the time
of grant. The fair value of the converted stock options was adjusted in accordance with the Employee Matters Agreement and conversion methodology to ensure
that the economic value of the awards was unchanged by the conversion. The Company also intends to determine the fair value of future stock options to be
granted under the 2020 Plan using a Black-Scholes-Merton option pricing model and will reevaluate the assumptions used in the model as applicable.

The table below summarizes the Company's stock option activity, including the issuance of the converted awards on the separation and distribution date of
November 30, 2020, through December 31, 2020:

Options 
(In Thousands)

Weighted Average 
Exercise Price

Weighted Average 
Remaining 
Contractual Term 
(in Years)

Aggregate 
Intrinsic Value 
(in Thousands)

Weighted 
Average Fair 
Value

Outstanding at January 1, 2020

— 

$

Converted on November 30, 2020 in
connection with spin-off
Granted
Exercised
Forfeited/expired

Outstanding at December 31, 2020

Expected to Vest

Exercisable at December 31, 2020

1,537 
— 
(831)
(12)
694 

403 

277 

— 

12.51 
— 
12.93 
13.51 

11.99 

12.88 

10.70 

7.76 $

4,834  $

8.65

6.4

2,451 

2,292 

2.63 

4.57 

3.59 

The aggregate intrinsic value amounts in the table above represent the closing price of The Aaron's Company, Inc. common stock on December 31, 2020 in excess
of the exercise price, multiplied by the number of in-the-money stock options as of that same date. Options outstanding that are expected to vest are net of
estimated future option forfeitures.

The aggregate intrinsic value of options exercised by the Company employees between November 30, 2020 and December 31, 2020, which represents the value of
The Aaron's Company, Inc. common stock at the time of exercise in excess of the exercise price, was $4.2 million. The aggregate intrinsic value of options
exercised by the Company employees for periods prior to November 30, 2020, which represents the value of Aaron's Holdings Company, Inc. common stock at the
time of exercise in excess of the exercise price, was $1.4 million, $1.7 million and $4.8 million during the years ended December 31, 2020, 2019 and 2018,
respectively. The total grant-date fair value of options vested (which vested prior to the separation and distribution) during the years ended December 31, 2020,
2019 and 2018 was $3.8 million, $0.8 million and $0.7 million, respectively.

92

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

The following table summarizes information about the Company's stock options outstanding at December 31, 2020:

Range of Exercise 
Prices
$0.00-$10.00
  $10.01-$20.00
  $0.00-$20.00

Restricted Stock

Number Outstanding 
December 31, 2020

144,586 
549,349 
693,935 

Options Outstanding

Weighted Average
Remaining Contractual 
Life 
(in Years)

Options Exercisable

Weighted Average 
Exercise Price

Number Exercisable 
December 31, 2020

Weighted Average 
Exercise Price

5.53 $
8.34

7.8

7.25 
13.24 

11.99 

$

144,586 
132,791 
277,377 

7.25 
14.45 

10.70 

The Company did not issue any restricted stock awards under the 2020 Plan during the year ended December 31, 2020 other than the awards converted in
connection with the spin-off, as discussed above.

Restricted stock units or restricted stock awards (collectively, "restricted stock") may be granted to Aaron’s employees and directors under the 2020 Plan and
typically vest over approximately one to three-year periods. The vesting schedules of converted awards were unchanged by the conversion. Restricted stock grants
are generally settled in stock and may be subject to one or more objective employment, performance or other forfeiture conditions as established at the time of
grant. The Company generally recognizes compensation expense for restricted stock with a graded vesting schedule on a straight-line basis over the requisite
service period as restricted stock is generally not subject to performance metrics. Upon vesting, shares are to be issued by the Company with common stock or
from its treasury shares, based on treasury share availability. Any shares of restricted stock that are forfeited may again become available for issuance. Certain
unvested time-based restricted stock awards entitle participants to vote and accrue dividends, if declared by the Board of Directors, during the vesting period. As of
December 31, 2020, there are approximately 362,000 unvested restricted stock awards that contain voting rights, but are not presented as outstanding on the
consolidated and combined balance sheet.

The fair value of restricted stock is generally based on the fair market value of common stock on the date of grant. The fair value of the converted awards was
adjusted in accordance with the Employee Matters Agreement and conversion methodology to ensure that the economic value of the awards was unchanged by the
conversion.

93

 
THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

The following table summarizes information about the Company's restricted stock activity, including the issuance of the converted awards on the separation and
distribution date of November 30, 2020, through December 31, 2020:

Non-vested at January 1, 2020

Converted on November 30, 2020 in connection with spin-off
Granted
Vested
Forfeited/unearned

Non-vested at December 31, 2020

Restricted Stock 
(In Thousands)

Weighted Average 
Fair Value

—  $
540 
— 
(118)
(5)
417 

— 
14.18 
— 
12.66 
12.68 

14.63 

The total vest-date fair value of restricted stock described above that vested between November 30, 2020 and December 31, 2020 was $2.0 million. The total vest-
date fair value of Company employees' restricted stock that vested in periods prior to the separation and distribution date of November 30, 2020 was $3.0 million,
$4.9 million and $6.2 million in the years ended December 31, 2020, 2019 and 2018, respectively.

Performance Share Units

The Company did not issue any performance share awards under the 2020 Plan during the year ended December 31, 2020 other than the awards converted in
connection with the spin-off, as discussed above.

For performance share units, which are generally settled in stock, the number of shares earned is determined at the end of the one-year performance period based
upon achievement of various performance criteria, which have included adjusted EBITDA, revenue, adjusted pre-tax profit and return on capital metrics. When the
performance criteria are met, the award is earned and one-third of the award vests. Another one-third of the earned award is subject to an additional one-year
service period and the remaining one-third of the earned award is subject to an additional two-year service period. Upon vesting, shares are to be issued by the
Company with common stock or from its treasury shares, based on treasury share availability. The number of performance-based shares which could potentially be
issued ranges from zero to 200% of the target award. The vesting schedules and performance achievement levels of converted awards were unchanged by the
conversion.

The fair value of performance share units is based on the fair market value of common stock on the date of grant. The fair value of the converted awards was
adjusted in accordance with the Employee Matters Agreement and conversion methodology to ensure that the economic value of the awards was unchanged by the
conversion. The compensation expense associated with these awards is amortized on an accelerated basis over the vesting period based on the projected assessment
of the level of performance that will be achieved and earned. In the event the Company determines it is no longer probable that the minimum performance criteria
specified in the plan will be achieved, all previously recognized compensation expense is reversed in the period such a determination is made.

94

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

The following table summarizes information about the Company's performance share unit activity, including the issuance of the converted awards on the
separation and distribution date of November 30, 2020, through December 31, 2020:

Non-vested at January 1, 2020

Converted on November 30, 2020 in connection with spin-off
Granted
Vested
Forfeited/unearned

Non-vested at December 31, 2020

Performance Share Units 
(In Thousands)

Weighted Average 
Fair Value

$

— 
774 
— 
(309)
(10)
455 

— 
12.42 
— 
11.89 
13.45 

12.75 

The total vest-date fair value of performance share units described above that vested between November 30, 2020 and December 31, 2020 was $5.3 million. The
total vest-date fair value of Company employees' performance share units that vested in periods prior to the separation and distribution date of November 30, 2020
was $5.5 million, $5.6 million and $6.0 million for the years ended December 31, 2020, 2019 and 2018, respectively.

Employee Stock Purchase Plan

In connection with the separation and distribution and effective on November 30, 2020, The Aaron's Company, Inc. established its Employee Stock Purchase Plan
(the "2020 ESPP"), which was approved by the Company's Board of Directors on November 11, 2020. The 2020 ESPP is a tax-qualified plan under Section 423 of
the Internal Revenue Code. The purpose of the 2020 ESPP is to encourage ownership of the Company's common stock by eligible employees. Under the 2020
ESPP, eligible employees are allowed to purchase common stock of the Company during six-month offering periods at the lower of: (a) 85% of the closing trading
price per share of the common stock on the first trading date of an offering period in which a participant is enrolled; or (b) 85% of the closing trading price per
share of the common stock on the last day of an offering period. Employees participating in the 2020 ESPP can contribute up to an amount not exceeding 10% of
their base salary and wages up to an annual maximum of $25,000 in total fair market value of the common stock. The first offering period under the 2020 ESPP
will begin on January 1, 2021. As of December 31, 2020, the aggregate number of shares of common stock that may be issued under the 2020 ESPP was 200,000.

Historically, and until the separation and distribution was completed on November 30, 2020, the Company's employees participated in the Aaron's, Inc. Employee
Stock Purchase Plan. The final offering period for the year ended December 31, 2020 was modified to accelerate the purchase date to be prior to the completion of
the spin-off. The Company concluded that the acceleration of the purchase date should be considered an award modification under ASC 718 as the fair value of the
award had been changed. The Company performed a comparison of fair value immediately before and after modification, noting the post-modification fair value
was lower than the pre-modification fair value, resulting in no incremental compensation expense.

The compensation cost related to the ESPP is measured on the grant date based on eligible employees' expected withholdings and is recognized over each six-
month offering period. Total compensation cost recognized by the Company in connection with the ESPP was $0.3 million, $0.2 million and $0.1 million for years
ended December 31, 2020, 2019 and 2018, respectively. These costs were included as a component of personnel costs in the consolidated and combined statements
of earnings. During the year ended December 31, 2020, Aaron's Holdings Company, Inc. issued 25,291 shares to the Company employees under the ESPP at a
weighted average purchase price of $38.55. During the year ended December 31, 2019, Aaron's Holdings Company, Inc. issued 24,782 shares to the Company
employees at a weighted average purchase price of $42.21. During the year ended December 31, 2018, Aaron's Holdings Company, Inc. issued 13,088 shares to the
Company employees at a purchase price of $35.74.

95

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

NOTE 13: COMPENSATION ARRANGEMENTS

Deferred Compensation

The Company maintains The Aaron's Company, Inc. Deferred Compensation Plan, which is an unfunded, nonqualified deferred compensation plan for a select
group of management, highly compensated employees and non-employee directors. Prior to the separation and distribution date, eligible Aaron's employees
participated in the Aaron's, Inc. Deferred Compensation Plan. Following the separation and distribution, the rights and obligations of the plans related to Aaron's
employees were transferred from PROG Holdings pursuant to the employee matters agreement. On a pre-tax basis, eligible employees can defer receipt of up to
75% of their base compensation and up to 75% of their incentive pay compensation, and eligible non-employee directors can defer receipt of up to 100% of their
cash and stock director fees.

Compensation deferred under the plan is recorded as a deferred compensation liability, which is recorded in accounts payable and accrued expenses in the
consolidated and combined balance sheets. The deferred compensation plan liability was $10.5 million and $11.0 million as of December 31, 2020 and 2019,
respectively. Liabilities under the plan are recorded at amounts due to participants, based on the fair value of participants’ selected investments, which consist of
equity and debt "mirror" funds. The obligations are unsecured general obligations of the Company and the participants have no right, interest or claim in the assets
of the Company, except as unsecured general creditors. The Company has established a rabbi trust to fund obligations under the plan primarily with company-
owned life insurance policies. The value of the assets within the rabbi trust, which is primarily the cash surrender value of the life insurance, was $16.1 million and
$14.4 million as of December 31, 2020 and 2019, respectively, and is included in prepaid expenses and other assets in the consolidated and combined balance
sheets. The full value of the assets within the rabbi trust associated with the Aaron's, Inc. plan were included within the Company’s consolidated and combined
balance sheets as of December 31, 2019, as the plan was maintained by one of the legal entities forming the basis of The Aaron's Company, Inc. The Company
recorded gains related primarily to changes in the cash surrender value of the life insurance plans of $1.7 million and $2.1 million during the years ended
December 31, 2020 and 2019, respectively, and recorded losses of $1.2 million during the year ended December 31, 2018, which were recorded within other non-
operating income (expense), net in the consolidated and combined statements of earnings.

Benefits of $2.3 million, $2.9 million and $2.7 million were paid to plan participants during the years ended December 31, 2020, 2019 and 2018, respectively. The
terms of The Aaron's Company, Inc. deferred compensation plan include a discretionary match. The match allows eligible employees to receive 100% matching by
the Company on the first 3% of contributions and 50% on the next 2% of contributions for a total of a 4% match. The annual match is not to exceed $11,000,
$11,200, and $11,400 for an individual employee for 2018, 2019, and 2020, respectively, and is subject to a three-year cliff vesting schedule. Deferred
compensation expense charged to operations for the matching contributions was not significant during the periods presented herein.

401(k) Defined Contribution Plan

The Company maintains a 401(k) retirement savings plan for employees who meet certain eligibility requirements. Prior to the separation and distribution date, the
Company's employees participated in the PROG Holdings Retirement Plan (formerly known as the Aaron's, Inc. Employees Retirement Plan). Following the
separation and distribution, assets and liabilities of the PROG Holdings Retirement Plan were transferred to The Aaron's Company, Inc. 401(k) savings plan. The
Aaron's Company, Inc. 401(k) savings plan allows employees to contribute up to 75% of their annual compensation in accordance with federal contribution limits
with 100% matching by the Company on the first 3% of compensation and 50% on the next 2% of compensation for a total of a 4% match. The Company’s
expense related to the plan was $5.3 million in 2020, $5.5 million in 2019 and $5.3 million in 2018.

Employee Stock Purchase Plan

See Note 12 to these consolidated and combined financial statements for more information regarding the Company's compensatory Employee Stock Purchase Plan.

96

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

NOTE 14: RELATED PARTY TRANSACTIONS

The Aaron's Company was a related party to PROG Holdings prior to the separation and distribution date. The significant transactions and balances with PROG
Holdings prior to the separation and distribution date are further described below.

All intercompany transactions between the Company and PROG Holdings prior to the separation and distribution date have been included within invested capital
in the consolidated and combined balance sheets and classified as changes in invested capital on the consolidated and combined statements of equity. The total net
effect of the settlement of these intercompany transactions is reflected in the consolidated and combined statements of cash flows as a financing activity. The
significant components of the net increase (decrease) in invested capital, which includes the transfer of invested capital to additional paid-in-capital upon
completion of the separation, for the years ended December 31, 2020, 2019, and 2018 were as follows:

(In Thousands)
General financing activities, net
Corporate allocations
1
Income tax
Transfer of Invested Capital to Additional Paid-in-Capital

Net (decrease) increase in Invested Capital

2020

Year Ended December 31,
2019

2018

$

$

112,597  $
38,554 
(30,372)
(714,356)
(593,577) $

(38,052) $
27,276 
22,250 
— 
11,474  $

(67,852)
28,640 
22,368 
— 
(16,844)

1

 See Note 9 to these consolidated and combined financial statements for more information regarding the Company’s income taxes.

Corporate Allocations

The Company's previous operating model included a combination of standalone and combined business functions with PROG Holdings. The consolidated and
combined financial statements in this Annual Report include corporate allocations through the separation and distribution date for expenses related to activities that
were previously provided on a centralized basis within PROG Holdings, which were primarily expenses related to executive management, finance, treasury, tax,
audit, legal, information technology, human resources and risk management functions and the related benefit cost associated with such functions, including stock-
based compensation. See Note 12 to these consolidated and combined financial statements for more information regarding stock-based compensation. Corporate
allocations during the year ended December 31, 2020 also include expenses related to the separation and distribution. These expenses have been allocated to the
Company based on direct usage or benefit where specifically identifiable, with the remainder allocated primarily on a pro rata basis using an applicable measure of
revenues, headcount or other relevant measures. The Company considers these allocations to be a reasonable reflection of the utilization of services or the benefit
received. These allocated expenses are included within personnel costs and other operating expenses, net in the consolidated and combined statements of earnings
and as an increase to invested capital in the consolidated and combined balance sheets. General corporate expenses allocated to the Company during the years
ended December 31, 2020, 2019 and 2018 were $38.6 million, $27.3 million and $28.6 million, respectively.

Management believes the assumptions regarding the allocation of general corporate expenses from PROG Holdings are reasonable. However, the consolidated and
combined financial statements may not include all of the actual expenses that would have been incurred and may not reflect the Company's consolidated and
combined results of operations, financial position and cash flows had it been a standalone company during the periods presented. Actual costs that would have been
incurred if the Company had been a standalone company would depend on multiple factors, including organization structure and various other strategic decisions.

97

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

Post-Separation Arrangements

In connection with the separation and distribution, the Company entered into the following agreements with PROG Holdings, which (i) govern the separation and
our relationship with PROG Holdings after the separation, and (ii) provide for the allocation between the two companies of PROG Holdings' assets, employees,
liabilities and obligations (including its investments, property and employee benefits and tax-related assets and liabilities) attributable to periods prior to, at, and
after the separation.

•

•

•

•

•

The separation and distribution Agreement. This agreement identifies certain transfers of assets and assumptions of liabilities in connection with the spin-
off transaction and provides for when and how these transfers and assumptions will occur. The separation and distribution Agreement also provides for
the settlement or extinguishment of certain liabilities and other obligations between the Company and PROG Holdings.

Transition Services Agreement. Under the terms of this agreement, both the Company and PROG Holdings will provide specified services to one another
for a period of time not to exceed twelve months to help ensure an orderly transition following the separation and distribution. The services to be provided
include certain information technology services, finance, tax and accounting services, fleet management support and human resource and employee
benefits services. The party receiving each service is required to pay to the party providing the service a fee equal to the cost of service specified for each
service, which is billed on a monthly basis. The agreed-upon charges for such services are generally intended to allow the party providing the service to
recover all costs and expenses of providing such services. Amounts incurred and due to or from PROG Holdings for transition services were not
significant during the year ended December 31, 2020.

Employee Matters Agreement. This agreement allocates certain assets, liabilities and responsibilities relating to employment matters, employee
compensation, benefits plans and programs, and other related matters. The Employee Matters Agreement governs certain compensation and employee
benefit obligations with respect to the current and former employees and non-employee directors of each company.

Tax Matters Agreement. This agreement governs the parties’ respective rights, responsibilities and obligations after the separation and distribution with
respect to taxes (including taxes arising in the ordinary course of business and taxes, if any, incurred as a result of any failure of the separation and
distribution and certain related transactions to qualify as tax-free for U.S. federal income tax purposes), tax attributes, the preparation and filing of tax
returns, tax elections, the control of audits and other tax proceedings and assistance and cooperation in respect of tax matters.

Assignment Agreement. Pursuant to the Assignment Agreement, Progressive Leasing conveyed to Aaron’s, LLC an undivided and equal ownership
interest in certain software related to Progressive Leasing’s digital decisioning platform (the "Shared Software"). Progressive Leasing also conveyed to
Aaron’s, LLC all of Progressive Leasing’s interest in certain software models related to the Shared Software, and Aaron’s, LLC conveyed certain data to
Progressive Leasing under the Assignment Agreement.

98

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

NOTE 15: QUARTERLY FINANCIAL INFORMATION (UNAUDITED)

The following tables show selected unaudited quarterly results of operations for the years ended December 31, 2020 and 2019. The quarterly data has been
prepared on the same basis as the audited annual financial statements as further described in Note 1 to these consolidated and combined financial statements.

1

(In Thousands, Except Per Share Data)
Year Ended December 31, 2020
Revenues
Gross Profit
(Loss) Earnings Before Income Taxes
Net (Loss) Earnings
(Loss) Earnings Per Share
(Loss) Earnings Per Share Assuming Dilution

2

1

Year Ended December 31, 2019
Revenues
Gross Profit
Earnings (Loss) Before Income Taxes
Net (Loss) Earnings
(Loss) Earnings Per Share
(Loss) Earnings Per Share Assuming Dilution

2

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

$

$

432,831  $
267,247 
(470,261)
(323,774)
(9.57)
(9.57)

480,056  $
299,076 
13,052 
(1,178)
(0.03)
(0.03)

430,955  $
263,921 
29,424 
22,374 
0.66 
0.66 

443,198  $
276,565 
(3,910)
(18,080)
(0.53)
(0.53)

440,961  $
279,564 
40,081 
32,613 
0.96 
0.96 

426,271  $
265,187 

(2,255) $
26,835 
0.79 
0.79 

430,172 
272,810 
2,942 
2,875 
0.08 
0.08 

434,952 
271,188 
27,383 
20,522 
0.61 
0.61 

2

2

1 

2 

Gross profit is the sum of total revenues less total cost of revenues.

The Company's basic earnings per share calculations for the periods prior to the separation and distribution assumes that the weighted average number of common

shares outstanding was 33,841,624, which is the number of shares distributed to shareholders on the separation and distribution date, November 30, 2020. The
same number of shares was used in the calculation of diluted earnings per share for the periods prior to the separation and distribution, as there were no equity
awards of The Aaron's Company, Inc. outstanding prior to the distribution date.

The comparability of the Company’s quarterly financial results during 2020 and 2019 was impacted by certain events, as described below on a pre-tax basis:

•

•

•

•

The first quarter of 2020 included a $446.9 million loss to record the full impairment of the Company's goodwill balance as of March 31, 2020 and a
$14.1 million charge related to an early termination fee for a sales and marketing agreement.

The first, second, third and fourth quarters of 2020 included net restructuring charges of $22.3 million, $7.0 million, $4.0 million, and $9.2 million,
respectively. The first, second, third and fourth quarters of 2019 included net restructuring charges of $13.3 million, $18.7 million, $5.5 million and
$2.5 million, respectively. The restructuring activity in both years relates primarily to impairment charges in connection with store closures, the planned
exit from two of our administrative buildings, closed store contractual lease obligations and occupancy costs, and severance costs. Restructuring activity
during 2019 also included impairment charges associated with the loss on the sale of six Canadian stores to a third party. Refer to Note 11 to these
consolidated and combined financial statements for further details of restructuring activity.

The third and fourth quarters of 2020 included retirement charges of $0.5 million and $12.1 million, respectively. These charges are primarily associated
with the retirement of the Chief Executive Officer of Aaron's Holdings Company, Inc., as well as costs associated with the announced retirement of
Company executive-level employees. See Note 12 to these consolidated and combined financial statements for further details of retirement charges
recognized during the fourth quarter of 2020 associated with the retirement of the Chief Executive Officer.

The third and fourth quarters of 2020 included separation costs of $1.2 million and $7.0 million, respectively. These costs represent expenses associated
with the separation and distribution, including employee-related costs, incremental stock-based compensation expense associated with the conversion and
modification of unvested and unexercised equity awards, and other one-time expenses incurred by the Company in order to operate as an independent,
separate publicly traded entity.

99

THE AARON'S COMPANY, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

•

•

•

The fourth quarter of 2020 included a loss on debt extinguishment of $4.1 million related to the full repayment of the outstanding borrowings of $285.0
million under the previous Aaron's, Inc. revolving credit and term loan agreement and senior unsecured notes in conjunction with the separation and
distribution as further described in Note 8 to these consolidated and combined financial statements.

The third quarter of 2019 includes gains on insurance recoveries of $4.5 million related to payments received from and final settlements reached with
insurance carriers for Hurricanes Harvey and Irma property and business interruption claims in excess of related property insurance receivables. Such
gains were classified within other operating expenses, net in the consolidated and combined statements of earnings.

The fourth quarter of 2019 included gains of $7.4 million from the sale of various real estate properties which were classified within other operating
expenses, net in the consolidated and combined statements of earnings.

100

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

ITEM 9A. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

An evaluation of Aaron’s disclosure controls and procedures, as defined in Rule 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, was carried
out by management, with the participation of the Chief Executive Officer (CEO) and Chief Financial Officer (CFO), as of the end of the period covered by this
Annual Report on Form 10-K. Based on management’s evaluation, the CEO and CFO concluded that the Company’s disclosure controls and procedures were
effective as of December 31, 2020 to provide reasonable assurance that the objectives of disclosure controls and procedures are met.

Reports of Management and Independent Registered Public Accounting Firm on Internal Control Over Financial Reporting

This annual report on Form 10-K does not include a report of management's assessment regarding internal control over financial reporting or an attestation report
of the Company's independent registered public accounting firm as of December 31, 2020 due to a transition period established by rules of the SEC for newly
formed public companies.

Changes in Internal Control Over Financial Reporting

There were no changes in the Company’s internal control over financial reporting, as defined in Rule 13a-15(f) under the Securities Exchange Act of 1934, during
the Company’s fourth fiscal quarter of 2020 that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over
financial reporting.

ITEM 9B. OTHER INFORMATION

None.

101

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS OF THE REGISTRANT AND CORPORATE GOVERNANCE

The information required in response to this Item is contained under the captions "Nominees to Serve as Directors," "Executive Officers Who Are Not Directors,"
"Communicating with the Board of Directors and Corporate Governance Documents," "Composition, Meetings and Committees of the Board of Directors" and
"Section 16(a) Beneficial Ownership Reporting Compliance" in the Proxy Statement to be filed with the SEC pursuant to Regulation 14A. These portions of the
Proxy Statement are hereby incorporated by reference.

We have adopted a written code of business conduct and ethics that applies to all our directors, officers and employees, including our principal executive officer,
principal financial officer, principal accounting officer or controller and other executive officers identified pursuant to this Item 10 who perform similar functions,
which we refer to as the Selected Officers. The code is posted on our investor website at http://www.investor.aarons.com. We will disclose any material changes in
or waivers from our code of business conduct and ethics applicable to any Selected Officer on our investor website at http://www.investor.aarons.com or by filing a
Form 8-K.

ITEM 11. EXECUTIVE COMPENSATION

The information required in response to this Item is contained under the captions "Compensation Discussion and Analysis," "Summary Compensation Table,"
"Grants of Plan Based Awards in Fiscal Year 2020," "Outstanding Equity Awards at 2020 Fiscal Year-End," "Option Exercises and Stock Vested in Fiscal Year
2020," "Non-Qualified Deferred Compensation as of December 31, 2020," "Potential Payments Upon Termination or Change in Control," "Non-Management
Director Compensation in 2020," "Employment Agreements with Named Executive Officers," "Annual Cash Incentive Awards," The Aaron's Company, Inc. 2020
Equity and Incentive Plan," "Compensation Committee Interlocks and Insider Participation" and "Compensation Committee Report" in the Proxy Statement. These
portions of the Proxy Statement are hereby incorporated by reference.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The information required in response to this Item is contained under the captions "Beneficial Ownership of Common Stock" and "Securities Authorized for
Issuance under Equity Compensation Plans" in the Proxy Statement. These portions of the Proxy Statement are hereby incorporated by reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information required in response to this Item is contained under the captions "Certain Relationships and Related Transactions" and "Election of Directors" in
the Proxy Statement. These portions of the Proxy Statement are hereby incorporated by reference.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required in response to this Item is contained under the caption "Audit Matters" in the Proxy Statement. This portion of the Proxy Statement is
hereby incorporated by reference.

102

ITEM 15. EXHIBITS, FINANCIAL STATEMENTS and SCHEDULES

a) 1. FINANCIAL STATEMENTS

PART IV

The following financial statements and notes thereto of The Aaron’s Company, Inc. and Subsidiaries, and the related Report of Independent Registered Public
Accounting Firm are set forth in Item 8.

Consolidated and Combined Balance Sheets—December 31, 2020 and 2019
Consolidated and Combined Statements of Earnings—Years ended December 31, 2020, 2019 and 2018
Consolidated and Combined Statements of Comprehensive Income—Years ended December 31, 2020, 2019 and 2018
Consolidated and Combined Statements of Equity—Years ended December 31, 2020, 2019 and 2018
Consolidated and Combined Statements of Cash Flows—Years ended December 31, 2020, 2019 and 2018
Notes to Consolidated and Combined Financial Statements
Report of Independent Registered Public Accounting Firm

2. FINANCIAL STATEMENT SCHEDULES

All schedules for which provision is made in the applicable accounting regulations of the SEC have been omitted because they are not applicable, or the required
information is included in the financial statements or notes thereto.

3. EXHIBITS

EXHIBIT 
NO.

2.1

2.2*

3.1

3.2

4.1*

10.1

10.2

10.3

10.4

DESCRIPTION OF EXHIBIT

Plan of acquisition, reorganization, arrangement, liquidation or succession
Separation and Distribution Agreement, dated as of November 29, 2020, by and between PROG Holdings, Inc. (formerly Aaron’s Holdings
Company, Inc.) and The Aaron’s Company, Inc. (incorporated by reference to Exhibit 2.1 of the Registrant’s Current Report on Form 8-K filed
with the SEC on December 1, 2020).
Agreement and Plan of Merger, dated as of May 1, 2020, among Aaron’s, Inc., PROG Holdings, Inc. (formerly Aaron’s Holdings Company,
Inc.) and Aaron’s Merger Sub, Inc.

Articles of Incorporation and Bylaws
Amended and Restated Articles of Incorporation of The Aaron’s Company, Inc. (incorporated by reference to Exhibit 3.1 of the Registrant’s
Current Report on Form 8-K filed with the SEC on December 1, 2020).
Amended and Restated Bylaws of The Aaron’s Company, Inc. (incorporated by reference to Exhibit 3.2 of the Registrant’s Current Report on
Form 8-K filed with the SEC on December 1, 2020).

Instruments Defining the Rights of Security Holders, Including Indentures
Description of Registrant’s Securities Registered Pursuant to Section 12 of the Securities Exchange Act of 1934.

Material Contracts
Transition Services Agreement, dated as of November 29, 2020, by and between PROG Holdings, Inc. (formerly Aaron’s Holdings Company,
Inc.) and The Aaron’s Company, Inc. (incorporated by reference to Exhibit 10.1 of the Registrant’s Current Report on Form 8-K filed with the
SEC on December 1, 2020).
Tax Matters Agreement, dated as of November 29, 2020, by and between PROG Holdings, Inc. (formerly Aaron’s Holdings Company, Inc.)
and The Aaron’s Company, Inc. (incorporated by reference to Exhibit 10.2 of the Registrant’s Current Report on Form 8-K filed with the SEC
on December 1, 2020).
Employee Matters Agreement, dated as of November 29, 2020, by and between PROG Holdings, Inc. (formerly Aaron’s Holdings Company,
Inc.) and The Aaron’s Company, Inc. (incorporated by reference to Exhibit 10.3 of the Registrant’s Current Report on Form 8-K filed with the
SEC on December 1, 2020).
Assignment Agreement, dated as of November 29, 2020, by and among Prog Leasing, LLC, Aaron’s, LLC and The Aaron’s Company, Inc.
(incorporated by reference to Exhibit 10.4 of the Registrant’s Current Report on Form 8-K filed with the SEC on December 1, 2020).

103

10.5

10.6

10.7

10.8

10.9

10.10*
10.11

10.12*
10.13

10.14**
10.15**
10.16**
10.17**
10.18

10.19

10.20

10.21

10.22*
10.23*
10.24

10.25

21*
23*
31.1*

Credit Agreement among Aaron’s, LLC, The Aaron’s Company, Inc. (formerly Aaron’s SpinCo, Inc.), the several banks and other financial
institutions from time to time party there and Truist Bank, as administrative agent, dated November 9, 2020 (incorporated by reference to Exhibit
10.5 of the Registrant’s Current Report on Form 8-K filed with the SEC on December 1, 2020).
Loan Facility Agreement and Guaranty among Aaron’s, LLC, The Aaron’s Company, Inc., the participants from time to time party thereto and
Truist Bank, as servicer, dated November 17, 2020 (incorporated by reference to Exhibit 10.6 of the Registrant’s Current Report on Form 8-K
filed with the SEC on December 1, 2020).
Assumption Agreement between Aaron’s, Inc. and PROG Holdings, Inc. (formerly Aaron’s Holdings Company, Inc.), dated as of October 16,
2020, among Aaron’s, Inc., Aaron’s Holdings Company, Inc. and Aaron’s Merger Sub, Inc. (incorporated by reference to Exhibit 10.1 of the
Registrant's Current Report on Form 8-K filed with the SEC on October 16, 2020).

Management Contracts and Compensatory Plans or Arrangements
Aaron’s 401(k) Retirement Plan (incorporated by reference to Exhibit 99.1 to the Registrant’s Registration Statement on Form S-8 (333-252198)
filed with the SEC on January 19, 2021).
The Aaron’s Company, Inc. Compensation Plan for Non-Employee Directors, as amended, dated November 30, 2020 (incorporated by reference
to Exhibit 10.7 of the Registrant's Current Report on Form 8-K filed with the SEC on December 1, 2020).
First Amendment to The Aaron’s Company, Inc. Compensation Plan for Non-Employee Directors, effective as of January 1, 2021.
Executive Severance Pay Plan of The Aaron’s Company, Inc. (as amended and restated) (incorporated by reference to Exhibit 10.8 of the
Registrant’s Current Report on Form 8-K filed with the SEC on December 1, 2020).
First Amendment to the Executive Severance Pay Plan of The Aaron’s Company, Inc. (as amended and restated), effective January 27, 2021.
The Aaron’s Company, Inc. 2020 Equity and Incentive Plan (incorporated by reference to Exhibit 99.1 to the Registrant’s Registration Statement
on Form S-8 (333-250900) filed with the SEC on November 19, 2020).
Form of Executive Performance Share Award Agreement under the Aaron’s, Inc. 2015 Equity and Incentive Plan.
Amendment to Form of Executive Performance Share Award Agreement under the Aaron's, Inc. 2015 Equity and Incentive Plan.
Form of Restricted Stock Award Agreement under the Aaron's, Inc. 2015 Equity and Incentive Plan.
Form of Director Restricted Stock Unit Award Agreement under the Aaron’s, Inc. 2015 Equity and Incentive Plan.
The Aaron’s Company, Inc. Employee Stock Purchase Plan (incorporated by reference to Exhibit 99.2 to the Registrant’s Registration Statement
on Form S-8 (333-250900) filed with the SEC on November 19, 2020).
The Aaron’s Company, Inc. Deferred Compensation Plan (incorporated by reference to Exhibit 99.3 to the Registrant’s Registration Statement
on Form S-8 (333-250900) filed with the SEC on November 19, 2020).
Amended and Restated Severance and Change-in-Control Agreement by and between The Aaron's Company, Inc. and Douglas A. Lindsay,
dated as of November 30, 2020 (incorporated by reference to Exhibit 10.10 of the Registrants Current Report on Form 8-K filed with the SEC on
December 1, 2020).
Amended and Restated Severance and Change-in-Control Agreement by and between The Aaron’s Company, Inc. and Kelly Wall, dated as of
November 30, 2020 (incorporated by reference to Exhibit 10.11 of the Registrants Current Report on Form 8-K filed with the SEC on December
1, 2020).
Offer letter of Rachel G. George.
Completion Bonus Agreement of Robert Sinclair, dated August 6, 2020.
Transition Agreement, dated as of November 30, 2020, by and among PROG Holdings, Inc. (formerly Aaron’s Holdings Company, Inc.),
Aaron’s, LLC, The Aaron’s Company, Inc., John W. Robinson III and Progressive Finance Holdings, LLC (solely for purposes of Section 1(a),
15 and 18) (incorporated by reference to Exhibit 10.12 of the Registrant’s Current Report on Form 8-K filed with the SEC on December 1,
2020).
Form of Indemnification Agreement (incorporated by reference to Exhibit 10.9 of the Registrant’s Current Report on Form 8-K filed with the
SEC on December 1, 2020).

Other Exhibits and Certifications
Subsidiaries of the Registrant.
Consent of Ernst & Young LLP.
Certification of the Chief Executive Officer of The Aaron’s Company, Inc. pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

104

 
31.2*
32.1*

32.2*

101.INS

101.SCH
101.CAL
101.DEF
101.LAB
101.PRE
104

Certification of the Chief Financial Officer of The Aaron’s Company, Inc. pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
Certification of the Chief Executive Officer of The Aaron’s Company, Inc. furnished herewith pursuant to Section 906 of the Sarbanes-Oxley
Act of 2002.
Certification of the Chief Financial Officer of The Aaron’s Company, Inc. furnished herewith pursuant to Section 906 of the Sarbanes-Oxley
Act of 2002.
XBRL Instance Document - The instance document does not appear in the interactive data file because its XBRL tags are embedded within the
inline XBRL document. 

XBRL Taxonomy Extension Schema Document
XBRL Taxonomy Extension Calculation Linkbase Document
XBRL Taxonomy Extension Definition Linkbase Document
XBRL Taxonomy Extension Labels Linkbase Document
XBRL Taxonomy Extension Presentation Linkbase Document
Cover Page Interactive Data File (formatted as Inline XBRL and embedded within Exhibit 101)

† The Company hereby agrees to furnish supplementally a copy of any omitted schedule or exhibit to the SEC upon the request of the SEC.

* Filed herewith.
** Certain equity awards under this form of agreement were granted by Aaron’s, Inc. prior to the spin-off of the Company from PROG Holdings, Inc. Such
awards were adjusted pursuant to the Employee Matters Agreement between the Company and PROG Holdings, Inc. to relate to the Company’s common stock
and are generally subject to the same terms and conditions as this form of agreement. This form of agreement is filed herewith.

(b) EXHIBITS

The exhibits listed in Item 15(a)(3) are included elsewhere in this Report.

(c) FINANCIAL STATEMENTS AND SCHEDULES

The financial statements listed in Item 15(a)(1) are included in Item 8 in this Report.

105

Pursuant to the requirements of Section 13 or 15 (d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its

behalf by the undersigned, thereunto duly authorized, on February 23, 2021.

SIGNATURES

The Aaron's Company, Inc.

By:

/s/ C. KELLY WALL
C. Kelly Wall
Chief Financial Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant

and in the capacities indicated on February 23, 2021.

SIGNATURE
/s/ DOUGLAS A. LINDSAY

Douglas A. Lindsay

/s/ C. KELLY WALL

C. Kelly Wall

/s/ ROBERT P. SINCLAIR, JR.

Robert P. Sinclair, Jr.

/s/ KELLY H. BARRETT

Kelly H. Barrett

/s/ WALTER EHMER

Walter Ehmer

/s/ HUBERT L. HARRIS, JR.

Hubert L. Harris, Jr.

/s/ JOHN W. ROBINSON, III

John W. Robinson, III

Chief Executive Officer and Director 
(Principal Executive Officer)

TITLE

Chief Financial Officer (Principal Financial Officer)

Vice President and Corporate Controller 
(Principal Accounting Officer)

Director

Director

Director

Director

106

 
 
 
 
 
 
 
 
 
 
 
 
THIS AGREEMENT AND PLAN OF MERGER (this “Agreement”), dated as of May 1, 2020, is among Aaron’s, Inc., a Georgia corporation (“Aaron’s”),
Aaron’s Holdings Company, Inc., a Georgia corporation and a wholly owned subsidiary of Aaron’s (“HoldCo”), and Aaron’s Merger Sub, Inc., a Georgia
corporation and a wholly owned subsidiary of HoldCo (“Merger Sub”).

AGREEMENT AND PLAN OF MERGER

RECITALS

WHEREAS, the purpose of this Agreement and the transactions contemplated by this Agreement is to create a new holding company structure, and HoldCo and
Merger Sub have been formed for the purpose of effecting this new holding company structure; and

WHEREAS, the respective Boards of Directors of Aaron’s, HoldCo and Merger Sub have each approved and adopted this Agreement and the transactions
contemplated by this Agreement, in each case after making a determination that this Agreement and such transactions are advisable and in the best interests of such
company and its shareholders; and

WHEREAS, at the Effective Time (as defined herein), pursuant to the transactions contemplated by this Agreement and on the terms and subject to the conditions
set forth herein, (a) Merger Sub will merge with and into Aaron’s in accordance with the Georgia Business Corporation Code, as amended (the “GBCC”), with
Aaron’s continuing as the surviving corporation (the “Merger”), (b) each outstanding share of common stock of Aaron’s (“Aaron’s Common Stock”) will be
converted into one share of common stock of HoldCo (“HoldCo Common Stock”), and (c) each share of HoldCo Common Stock held by Aaron’s will be canceled;
and

WHEREAS, on the first business day after the Effective Time, Aaron’s will convert to a Georgia limited liability company (the “Conversion”) in accordance with
Sections 14-2-1109.1 and 14-11-212 of the Official Code of Georgia Annotated (the “O.C.G.A.”).

WHEREAS, HoldCo, in its capacity as the sole shareholder of Merger Sub, has adopted and approved this Agreement; and

WHEREAS, the completion of the Merger requires, among other things, the approval of this Agreement by the affirmative vote of a majority of the outstanding
shares of Aaron’s Common Stock (the “Aaron’s Shareholder Approval”); and

WHEREAS, it is the intention of the parties hereto that the Merger, together with the Conversion, shall be a tax-free reorganization under the Internal Revenue
Code of 1986, as amended (the “Code”), and the rules and regulations promulgated thereunder.

NOW, THEREFORE, in consideration of the premises and agreements contained herein and other good and valuable consideration, the receipt and sufficiency of
which are hereby acknowledged, the parties hereto hereby agree as follows:

ARTICLE I

MERGER

SECTION 1.1 Merger. Subject to the terms and conditions of this Agreement and in accordance with the GBCC, Merger Sub shall be merged with and into
Aaron’s at the Effective Time. Following the Effective Time, the separate corporate existence of Merger Sub shall cease, and Aaron’s shall continue as the
surviving corporation (the “Surviving Corporation”), becoming a direct wholly owned subsidiary of HoldCo. On the first business day after the Effective Time,
HoldCo shall cause the Conversion to be consummated in accordance with Sections 14-2-1109.1 and 14-11-212 of the O.C.G.A.

SECTION 1.2 Effective Time.  

(a) Subject to the provisions of this Agreement, as soon as practicable following the satisfaction or waiver of the conditions set forth under Section 4.1, Aaron’s
and Merger Sub shall duly execute and file a Certificate of Merger (the “Certificate of Merger”) with the Georgia Secretary of State pursuant to Section 14-2-1105
of the GBCC. The Merger shall become effective upon such filing (or at such later time as provided in the Certificate of Merger) in accordance with Section 14-2-
1105 of the GBCC (the “Effective Time”).

 
(b) The Merger shall have the effects set forth in this Agreement and in the applicable provisions of the GBCC, including Section 14-2-1106. Without limiting the
generality of the foregoing, and subject thereto, at the Effective Time, (i) right and title to all assets (including real estate and other property) owned by, and every
contract right possessed by, Aaron’s and Merger Sub shall vest in the Surviving Corporation, and (ii) all liabilities of Aaron’s and Merger Sub shall become the
liabilities of the Surviving Corporation.

SECTION 1.3 Organizational Documents. 

(a) Prior to or at the Effective Time, HoldCo shall cause to be filed with the Georgia Secretary of State the Articles of Incorporation of HoldCo in the form
substantially set forth as Exhibit A hereto, and shall adopt the Bylaws of HoldCo in the form substantially set forth as Exhibit B hereto. The Articles of
Incorporation and Bylaws of HoldCo shall be the Articles of Incorporation and Bylaws of HoldCo until thereafter amended either as provided therein or by the
GBCC.

(b) At the Effective Time, the Articles of Incorporation and Bylaws of Aaron’s in effect immediately prior to the Effective Time shall be and remain the Articles of
Incorporation and Bylaws of the Surviving Corporation until thereafter amended as provided therein or by the GBCC.

SECTION 1.4 Directors and Officers of the Surviving Corporation. From and after the Effective Time, (i) the directors of the Surviving Corporation shall be John
W. Robinson, Steven A. Michaels and Robert W. Kamerschen and (ii) the officers of Aaron’s immediately prior to the Effective Time shall be the officers of the
Surviving Corporation and shall, until further action, continue to hold office as provided in the Articles of Incorporation and Bylaws of the Surviving Corporation.

SECTION 1.5 Directors and Officers of HoldCo. The directors and officers of HoldCo immediately prior to the Effective Time shall continue as directors and
officers of HoldCo from and after the Effective Time and shall, until further action, continue to hold office as provided in the Articles of Incorporation and Bylaws
of HoldCo.

ARTICLE II

CONVERSION OF SECURITIES; STOCK CERTIFICATES

SECTION 2.1 Conversion of Securities. At the Effective Time, by virtue of the Merger and without any action on the part of the holders of shares of Aaron’s
Common Stock, HoldCo Common Stock or the common stock of Merger Sub (“Merger Sub Common Stock”):

(a) Each share of Aaron’s Common Stock issued and outstanding immediately prior to the Effective Time shall be automatically converted into one validly issued,
fully paid and nonassessable share of HoldCo Common Stock;

(b) Each share of HoldCo Common Stock issued, outstanding and held by Aaron’s immediately prior to the Effective Time shall be canceled and extinguished
without any conversion thereof and no payment shall be made with respect thereto; and

(c) Each share of Merger Sub Common Stock issued and outstanding immediately prior to the Effective Time shall automatically convert into one validly issued,
fully paid and nonassessable share of the Surviving Corporation.

SECTION 2.2 Stock Certificates. Subject to Section 2.1, from and after the Effective Time, all of the outstanding certificates which immediately prior to the
Effective Time represented shares of Aaron’s Common Stock shall be deemed for all purposes to evidence ownership of, and to represent, shares of HoldCo
Common Stock into which the shares of Aaron’s Common Stock formerly represented by such certificates have been converted as provided in this Agreement. The
registered owner on the books and records of HoldCo or its transfer agent of any outstanding stock certificate shall, until such certificate shall have been
surrendered for transfer or otherwise accounted for to HoldCo or its transfer agent, be entitled to exercise any voting and other rights with respect to the shares of
HoldCo Common Stock evidenced by such outstanding certificates which prior to the Merger represented shares of Aaron’s Common Stock.

SECTION 2.3 Equity Awards; ESPP; Retirement Plan

(a) Each option to purchase or right to acquire or vest in Aaron’s Common Stock (each a “Aaron’s Stock Award”) issued under the Aaron’s, Inc. 2001 Stock
Option and Incentive Award Plan and the Aaron’s Inc. Amended and Restated 2015 Equity and Incentive Award Plan, (collectively, the “Aaron’s Stock Plans”) or
granted by Aaron’s outside of the Aaron’s Stock Plans that is outstanding and unexercised, unvested, unsettled, and/or not yet payable immediately prior to the
Effective Time shall, as of such time, be assumed by HoldCo in such a manner that it is converted into an option to purchase or right to

 
acquire or vest or be settled in, on otherwise the same terms and conditions as were applicable under the respective Aaron’s Stock Plans or the underlying equity
award agreement (as expressly modified by this Section 2.3), that number of shares of HoldCo Common Stock equal to the number of shares of Aaron’s Common
Stock subject to such Aaron’s Stock Award and, for stock options, an exercise price per share equal to the exercise price per share for such Aaron’s stock option
immediately prior to the Effective Time. Any shares of Aaron’s Common Stock that remain available for issuance pursuant to the Aaron’s Stock Plans immediately
prior to the Effective Time shall be assumed by HoldCo in such a manner that such shares are converted into that number of shares of HoldCo Common Stock
equal to the number of such shares of Aaron’s Common Stock.

(b) From and after the Effective Time, each participant eligible to purchase a share of Aaron’s Common Stock under Aaron’s, Inc. Employee Stock Purchase Plan
(the “ESPP”) shall be eligible to purchase one share of HoldCo Common Stock, and otherwise on the same terms and conditions as were applicable, under the
ESPP immediately prior to the Effective Time. Any shares of Aaron’s Common Stock that remain available for issuance pursuant to the ESPP immediately prior to
the Effective Time shall be assumed by HoldCo in such a manner that such shares are converted into that number of shares of HoldCo Common Stock equal to the
number of such shares of Aaron’s Common Stock.

(c) From and after the Effective Time, each share of Aaron’s Common Stock held under the Aaron’s, Inc. Employees Retirement Plan (the “Retirement Plan”)
shall be assumed by HoldCo in such a manner that it is converted into a share of HoldCo Common Stock.

(d) Notwithstanding anything to the contrary in this Agreement, the assumption and conversion of Aaron’s Common Stock set forth in this Section 2.3 shall in all
events occur in a manner satisfying the requirements of Sections 409A, 422 and 424 of the Code and the regulations issued thereunder and the provisions of the
applicable plan.

ARTICLE III

ACTIONS TO BE TAKEN IN CONNECTION WITH THE MERGER

SECTION 3.1 Assumption of Certain Plans. HoldCo and Aaron’s hereby agree that they will, at the Effective Time, execute, acknowledge and deliver an
assignment and assumption agreement pursuant to which Aaron’s will assign to HoldCo as of the Effective Time, and HoldCo will, from and after the Effective
Time, assume and agree to perform all obligations of Aaron’s pursuant to the Aaron’s Stock Plans, the ESPP, and the Retirement Plan (collectively, the
“Registered Stock Plans”) and pursuant to the Aaron’s Inc. Deferred Compensation Plan.

SECTION 3.2 Post-Effective Amendments. It is the intent of the parties that HoldCo, as of the Effective Time, be deemed a “successor issuer” for purposes of
continuing offerings under the Securities Act of 1933, as amended (the “Securities Act”). As soon as practicable following the Merger, HoldCo will file post-
effective amendments to Aaron’s currently effective registration statements, adopting such statements as its own registration statements for all purposes of the
Securities Act and the Securities Exchange Act of 1934, as amended, and setting forth any additional information necessary to reflect any material changes made in
connection with or resulting from the succession, or necessary to keep the registration statements from being misleading.

SECTION 3.3 Reservation of Shares. On or prior to the Effective Time, HoldCo will reserve sufficient shares of HoldCo Common Stock to provide for the
issuance of HoldCo Common Stock to satisfy HoldCo’s obligations under Section 3.1.

ARTICLE IV

CONDITIONS TO MERGER

SECTION 4.1 Conditions Precedent. The respective obligation of each party to effect the Merger is subject to the satisfaction or waiver of each of the following
conditions:

(a) The Aaron’s Shareholder Approval shall have been obtained at the annual meeting of the shareholders of Aaron’s.

(b) The shares of HoldCo Common Stock issuable in the Merger pursuant to Section 2.1 and such other shares to be reserved for issuance in connection with the
Merger (including the assumption of the Registered Stock Plans) shall have been authorized for listing on The New York Stock Exchange.

(c) The registration statement on Form S-4 filed with the Securities and Exchange Commission by HoldCo in connection with the issuance of shares of HoldCo
Common Stock in the Merger shall have become effective under the Securities Act and shall not be the subject of any stop order or proceeding seeking a stop
order.

(d) Aaron’s shall have received an opinion from its legal counsel to the effect that (i) holders of Aaron’s Common Stock will not recognize any gain or loss on the
exchange of such Aaron’s Common Stock for HoldCo Common Stock and (ii) the Merger, together with the Conversion, will qualify as a tax-free reorganization
under the Code.

(e) No court or governmental entity of competent jurisdiction shall have enacted, issued, promulgated, enforced or entered any law or order (whether temporary,
preliminary or permanent) that is in effect and has a material adverse effect on Aaron’s or enjoins or otherwise prohibits consummation of the transactions
contemplated by this Agreement and no judicial or administrative proceeding that seeks any such result shall continue to be pending.

(f) All required approvals, licenses and certifications from, and notifications and filings to, governmental entities and third parties shall have been obtained or
made, as applicable.

ARTICLE V

TERMINATION AND AMENDMENT

SECTION 5.1 Termination. This Agreement may be terminated or the completion of the transactions contemplated herein may be deferred at any time prior to the
Effective Time, whether before or after the Aaron’s Shareholder Approval, by either Aaron’s or HoldCo. In the event of such termination, this Agreement shall
become null and void and have no effect, without any liability or obligation on the part of Aaron’s, HoldCo or Merger Sub by reason of this Agreement.

SECTION 5.2 Amendment. This Agreement may be amended, modified or supplemented at any time before or after the Aaron’s Shareholder Approval; provided,
however, that after any such approval and prior to the Effective Time, there shall be made no amendment that (a) alters or changes the amount or kind of shares to
be received by shareholders of Aaron’s in the Merger; (b) alters or changes any term of the Articles of Incorporation or Bylaws of HoldCo; or (c) alters or changes
any other terms and conditions of this Agreement if any of the alterations or changes, individually or in the aggregate, would materially adversely affect the
shareholders of Aaron’s. This Agreement may not be amended except after approval by the board of directors of Aaron’s and evidenced by an instrument in
writing signed on behalf of each of the parties.

ARTICLE VI

GENERAL PROVISIONS

SECTION 6.1 Governing Law. This Agreement shall be governed and construed in accordance with the laws of the State of Georgia applicable to contracts to be
made and performed entirely therein without giving effect to the principles of conflicts of law thereof or of any other jurisdiction.

SECTION 6.2 Entire Agreement. This Agreement (including the documents and the instruments referred to herein), together with all exhibits, schedules,
appendices, certificates, instruments and agreements delivered pursuant hereto and thereto (a) constitutes the entire agreement and supersedes all prior agreements
and understandings, both written and oral, among the parties with respect to the subject matter hereof, and (b) is not intended to confer upon any person other than
the parties hereto any rights or remedies hereunder.

SECTION 6.3 Further Assurances. From time to time, and when required by HoldCo, Aaron’s shall execute and deliver, or cause to be executed and delivered,
such deeds and other instruments, and Aaron’s shall take or cause to be taken such further and other action, as shall be appropriate or necessary in order to vest or
perfect in or to conform of record or otherwise in the Surviving Corporation the title to and possession of all the property, interests, assets, rights, privileges,
immunities, powers, franchises and authority of Aaron’s and otherwise to carry out the purposes of this Agreement, and the officers and directors of the Aaron’s
are authorized fully in the name and on behalf of Aaron’s or otherwise to take any and all such action and to execute and deliver any and all such deeds and other
instruments.

SECTION 6.4 Counterparts. This Agreement may be executed in two or more counterparts, each of which when executed and delivered shall be deemed to be an
original and all of which shall together be considered one and the same agreement.

 
 
SECTION 6.5 Severability. If any term, provision, covenant or restriction of this Agreement is held by a court of competent jurisdiction or other authority to be
invalid, void, unenforceable or against its regulatory policy, the remainder of the terms, provisions, covenants and restrictions of this Agreement shall remain in
full force and effect and shall in no way be affected, impaired or invalidated.

[Signature page follows]

IN WITNESS WHEREOF, the undersigned have executed this Agreement as of the date first written above.

AARON’S, INC.,

a Georgia corporation

By:

Name:

Title:

/s/ Steven A. Michaels 

  Steven A. Michaels 

  Chief Financial Officer and President of Strategic Operations

AARON’S HOLDINGS COMPANY, INC.
a Georgia corporation

By:

Name:

Title:

/s/ Todd King 

  Todd King 

  Vice President and Assistant Secretary 

AARON’S MERGER SUB, INC.,

a Georgia corporation

By:

Name:

Title:

/s/ Todd King 

  Todd King

  Vice President and Assistant Secretary

[Signature Page to Agreement and Plan of Merger]

 
 
 
 
Exhibit A

HoldCo Articles of Incorporation

See attached.

Exhibit B

HoldCo Bylaws

See attached.

Description of The Aaron’s Company, Inc. Securities Registered 
Pursuant to Section 12 of the Securities Exchange Act of 1934

As of December 31, 2020, the only class of securities registered by The Aaron’s Company, Inc. under Section 12 of the Securities Exchange
Act of 1934, as amended (the “Exchange Act”), was our common stock. The following is a summary of the terms of our common stock based
on our amended and restated articles of incorporation, as amended (our “articles of incorporation”), our amended and restated bylaws (our
“bylaws”) and applicable provisions of Georgia law. This summary is not complete and is subject to and qualified in its entirety by reference
to the complete text of our articles of incorporation and our bylaws, each of which are filed as exhibits to this Annual Report on Form 10-K,
and applicable provisions of Georgia law. You should read these documents for additional information regarding our common stock that may
be important to you. Unless the context otherwise requires, references to “we,” “us,” and “our” are solely to Aaron’s, Inc. and not to any of its
subsidiaries or affiliates.

Overview

We are authorized under our articles of incorporation to issue an aggregate 112.5 million shares of common stock, par value $0.50 per share,
and  0.5  million  shares of  preferred  stock,  par  value  $1.00 per  share.  As  of  December  31, 2020,  there  were 35,099,571 shares of common
stock issued and outstanding, with 894,660 shares held in treasury, and no shares of preferred stock issued and outstanding. Based on the
advice of counsel, our issued and outstanding shares of common stock are validly issued, fully paid and nonassessable.

Each holder of our common stock is entitled to one vote per share in the election of directors and on all other materials submitted to a vote of
our shareholders. There are no cumulative voting rights, meaning that the holders of a majority of the shares of our common stock voting for
the election of directors can elect all of the directors standing for election.

Subject to the rights of the holders of any series of our preferred stock that may be outstanding from time to time, each share of our common
stock will have an equal and ratable right to receive dividends as may be declared by the our board of directors out of funds legally available
for the payment of dividends, and, in the event of our liquidation, dissolution or winding up, will be entitled to share equally and ratably in
the assets available for distribution to our stockholders. No holder of our common stock will have any preemptive or other subscription rights
to  purchase  or  subscribe  for  any  of  our  securities.  In  addition,  holders  of  our  common  stock  have  no  conversion  rights,  and  there  are  no
redemption or sinking fund provisions applicable to our common stock.

Our common stock is traded on the New York Stock Exchange under the trading symbol “AAN.” The transfer agent for our common stock is
Computershare Shareholder Services LLC.

Anti-Takeover Effects of Aaron’s Articles of Incorporation and Bylaws and under Georgia Law

Our  articles  of  incorporation  and  bylaws,  as  well  as  the  Georgia  Business  Corporation  Code,  contain  provisions  that  could  delay  or  make
more difficult the acquisition of control of us through a hostile tender offer, open market purchases, proxy contest, merger or other takeover
attempt that a shareholder might consider in his or her best interest, including those attempts that might result in a premium over the market
price of our common stock.

Authorized but Unissued Capital Stock

We  have  an  aggregate  112.5  million  authorized  shares  of  common  stock  and  0.5  million  authorized  shares  of  preferred  stock.  One  of  the
consequences  of  our  authorized  but  unissued  common  stock  and  undesignated  preferred  stock  may  be  to  enable  our  board  of  directors  to
make more difficult or to discourage an attempt to obtain control of us. If, in the exercise of its fiduciary obligations, our board of directors
determined that a takeover proposal was not in our best interest, our board of directors could authorize the issuance of those shares without
stockholder approval, subject to limits imposed by the New York Stock Exchange. The shares could be issued in one or more transactions
that might prevent or make the completion of a proposed change of control transaction more difficult or costly by, among other things:

•

•

•

diluting the voting or other rights of the proposed acquiror or insurgent shareholder group;

creating a substantial voting block in institutional or other hands that might undertake to support the position of the incumbent board;
or

effecting an acquisition that might complicate or preclude the takeover.

In this regard, our articles of incorporation grants our board of directors broad power to establish the rights and preferences of the authorized
and unissued preferred stock. Our board of directors could establish one or more series of preferred stock that entitle holders to:

•

•

•

•

•

•

vote separately as a class on any proposed merger or consolidation;

cast a proportionately larger vote together with our common stock on any transaction or for all purposes;

elect directors having terms of office or voting rights greater than those of other directors;

convert preferred stock into a greater number of shares of our common stock or other securities;

demand redemption at a specified price under prescribed circumstances related to a change of control of us; or

exercise other rights designed to impede a takeover.

Shareholder Action by Written Consent; Special Meetings of Shareholders

Our bylaws provide that any action permitted to be taken by shareholders at any annual or special meeting may be taken without a meeting by
written  consent  if  all  our  shareholders  consent  thereto  in  writing.  Special  meetings  of  our  shareholders  may  only  be  called  by  our  chief
executive officer or secretary (i) when directed by the chairman of our board of directors or by a majority of our entire board of directors, or
(ii) upon the demand of shareholders representing at least 25% of all votes entitled to be cast on each issue to be considered at the proposed
special meeting of shareholders.

Election and Removal of Directors

Our  articles  of  incorporation  provide  that,  subject  to  any  rights  granted  to  holders  of  shares  of  any  class  or  series  of  our  preferred  stock
outstanding, the number of directors which will constitute our Board of Directors will be fixed from time to time by resolution adopted by the
affirmative vote of a majority of the total number of directors then in office; provided that the number of directors that will constitute the
whole  board  will  be  at  least  three.  In  addition,  no  decrease  in  the  size  of  our  Board  of  Directors  will  shorten  the  term  of  any  incumbent
director.

Our bylaws also provide that a director may be removed  by the shareholders only for cause and only by the affirmative vote of at least a
majority of the issued and outstanding capital stock entitled to vote for the election of directors.

Finally, our bylaws provide that vacancies, including vacancies resulting from an increase in the number of directors or from removal of a
director, may be filled by a majority vote of the remaining directors then in office, even if less than a quorum or a sole remaining director.

Classified Board of Directors

Our  articles  of  incorporation  provide  that  our  Board  of  Directors  will  be  divided  into  three  classes.  The  directors  designated  as  Class  I
directors have initial terms expiring at our 2021 annual meeting of shareholders. The directors designated as Class II directors have initial
terms expiring at our 2022 annual meeting of shareholders. The directors designated as Class III directors have initial terms expiring at our
2023 annual meeting of shareholders. Each Class I director elected at our 2021 annual meeting of shareholders, each Class II director elected
at the 2022 annual meeting of shareholders and each Class III director elected at the 2023 annual meeting of shareholders shall hold office
until  the  2024  annual  meeting  of  shareholders  and,  in  each  case,  until  his  or  her  respective  successor  shall  have  been  duly  elected  and
qualified or until his or her earlier resignation or removal. Commencing with the 2024 annual meeting of shareholders, each director will be
elected annually and shall hold office until the next annual meeting of shareholders and until his or her respective successor shall have been
duly elected and qualified or until his or her earlier resignation or removal.

Advance Notice Procedure for Director Nomination and Shareholder Proposals

Our bylaws provide the manner in which shareholders may give notice of director nominations and other business to be brought before an
annual  meeting.  In  general,  to  bring  a  matter  before  an  annual  meeting,  other  than  a  proposal  being  presented  in  accordance  with  the
provisions of Rule 14a-8 under the Exchange Act, a shareholder must give notice of the proposed matter in writing not less than 90 and not
more than 120 days prior to the meeting and satisfy the other requirements in our bylaws. To nominate a candidate for election as a director, a
shareholder must give notice of the proposed nomination in writing not less than 60 or more than 120 days prior to the first anniversary of the
prior year’s annual meeting. If the annual meeting is more than 30 days before or more than 70 days after the first anniversary of the prior
year’s  annual  meeting  or  no  annual  meeting  was  held  during  the  preceding  year,  a  shareholder  must  instead  give  notice  of  a  proposed
nomination in writing no more than 120 days prior to such annual meeting and no less than 60 days prior to the annual meeting or the 10th
day following the public announcement of when the meeting will be held. Any notice to nominate a candidate for election as a director must
also satisfy all other requirements specified in our bylaws.

Amendments of Our Articles of Incorporation and Bylaws

Amendments to our articles of incorporation generally must be approved by our board of directors and by a majority of the outstanding stock
entitled to vote on the amendment, and, if applicable, by a majority of the outstanding stock of each class or series entitled to vote on the
amendment as a class or series. Our bylaws may be amended by a majority vote of our board of directors. Any bylaws adopted by our board
of directors may be amended, and new bylaws may be adopted, by our shareholders by majority vote of all of the shares having voting power.

Georgia Anti-Takeover Statutes

The  Georgia  Business  Corporation  Code  restricts  certain  business  combinations  with  “interested  shareholders”  and  contains  fair  price
requirements applicable to certain mergers with certain interested shareholders that are summarized below. The restrictions imposed by these
statutes  will  not  apply  to  a  corporation  unless  it  elects  to  be  governed  by  these  statutes.  We  have  not  elected  to  be  covered  by  these
restrictions, but, although we have no present intention to do so, we could elect to do so in the future.

The  Georgia  Business  Corporation  Code  regulates  business  combinations  such  as  mergers,  consolidations,  share  exchanges  and  asset
purchases where the acquired business has at least 100 shareholders residing in Georgia and has its principal office in Georgia, and where the
acquiror became an interested shareholder of the corporation, unless either:

•

•

•

the transaction resulting in such acquiror becoming an interested shareholder or the business combination received the approval of the
corporation's board of directors prior to the date on which the acquiror became an interested shareholder;

the acquiror became the owner of at least 90% of the outstanding voting stock of the corporation, excluding shares held by directors,
officers  and  affiliates  of  the  corporation  and  shares  held  by  certain  other  persons,  in  the  same  transaction  in  which  the  acquiror
became an interested shareholder; or

the acquiror became the owner of at least 90% of the outstanding voting stock of the corporation, excluding shares held by directors,
officers and affiliates of the corporation and shares held by certain other persons, subsequent to the transaction in which the acquiror
became an interested shareholder, and the business combination is approved by a majority of the shares entitled to vote, exclusive of
shares  owned  by  the  interested  shareholder,  directors  and  officers  of  the  corporation,  certain  affiliates  of  the  corporation  and  the
interested shareholder and certain employee stock plans.

For  purposes  of  this  statute,  an  interested  shareholder  generally  is  any  person  who  directly  or  indirectly,  alone  or  in  concert  with  others,
beneficially  owns  or  controls  10%  or  more  of  the  voting  power  of  the  outstanding  voting  shares  of  the  corporation.  The  statute  prohibits
business combinations with an unapproved interested shareholder for a period of five years after the date on which such person became an
interested shareholder.

The statute restricting business combinations is broad in its scope and is designed to inhibit unfriendly acquisitions.

The  Georgia  Business  Corporation  Code  also  prohibits  certain  business  combinations  between  a  Georgia  corporation  and  an  interested
shareholder unless:

•

•

•

•

certain “fair price” criteria are satisfied;

the business combination is unanimously approved by the continuing directors;

the business combination is recommended by at least two-thirds of the continuing directors and approved by a majority of the votes
entitled to be cast by holders of voting shares, other than voting shares beneficially owned by the interested shareholder; or

the interested shareholder has been such for at least three years and has not increased his ownership position in such three-year period
by more than one percent in any 12-month period.

The fair price statute is designed to inhibit unfriendly acquisitions that do not satisfy the specified “fair price” requirements.

Limitation of Liability of Directors

Our  articles  of  incorporation  provide  that  none  of  our  directors  will  be  personally  liable  to  us  or  our  shareholders  for  monetary  damages
resulting from a breach of the duty of care  or any other  duty owed to us as a director to the fullest extent permitted by Georgia law. Our
bylaws require us to indemnify any person to the fullest extent permitted by law for any liability and expense resulting from any threatened,
pending or completed legal action, suit or proceeding resulting from the fact that such person is or was a director or officer of us, including
service at our request as a director, officer partner, trustee, employee, administrator or agent of another entity. Our directors and officers are
also insured against losses arising from any claim against them in connection with their service as directors and officers for wrongful acts or
omissions, subject to certain limitations.

Exclusive Forum

Our bylaws provide that, unless we consent in writing to the selection of an alternative forum, to the fullest extent permitted by law, the sole
and exclusive forum for any shareholder (including a beneficial owner) to bring (a) any derivative action or proceeding brought on behalf of
the  Company,  (b)  any  action  asserting  a  claim  of  breach  of  a  fiduciary  or  legal  duty  owed  by  any  current  or  former  director,  officer,
employee, shareholder, or agent of the Company to the Company or the Company’s shareholders, including a claim alleging the aiding and
abetting of any such breach of fiduciary duty, (c) any action asserting a claim against the Company, its current or former directors, officers,
employees, shareholders, or agents arising pursuant to any provision of the Georgia Business Code or our articles of incorporation or bylaws
(as either may be amended from time to time), (d) any action asserting a claim against us, our current or former directors, officers, employees,
shareholders,  or  agents  governed  by  the  internal  affairs  doctrine,  or  (e)  any  action  against  us,  our  current  or  former  directors,  officers,
employees, shareholders, or agents asserting a claim identified in O.C.G.A. § 15-5A-3 shall be the Georgia State-Wide Business Court. Our
bylaws also provide that the foregoing exclusive forum provisions do not apply to any action asserting claims under the Securities Exchange
Act of 1934 or the U.S. Securities Act of 1933, as amended.

Exhibit 10.10

FIRST AMENDMENT TO

THE AARON’S COMPANY, INC.

COMPENSATION PLAN FOR NON-EMPLOYEE DIRECTORS

EFFECTIVE AS OF JANUARY 1, 2021

1. Amendments.  Appendix  I  of  The  Aaron’s  Company,  Inc.  Compensation  Plan  for  Non-employee  Directors  (the  “Plan”) is
hereby amended, effective as of January 1, 2021, as follows: (i) the amount of the “Audit Committee Chair -- Quarterly Cash
Retainer”  shall be increased from $5,000 to $6,250; and (ii) an entry shall be added to Appendix I for a “Lead Director –
Quarterly Cash Retainer” in the amount of $6,250 (which amount shall be in addition to the quarterly cash retainer received
by non-employee directors of $18,750), which retainer the Lead Director may elect to receive in the form of shares of fully
vested Common Stock, as set forth in Section 5.2(d) of the Plan (collectively, the “Amendment”). Appendix I, as amended by
the Amendment, is attached hereto as Exhibit A.

2. Defined Terms. Defined terms used herein, whose meanings are not set forth herein, shall have the meanings given to them

in the Plan.

3. No Other Amendments. The Amendment, as described in Section 1 hereof, is the only amendment, change or modification to
the  Plan  intended  to  be  made  herein  or  hereby,  and  there  are  no  other  amendments,  changes  or  modifications  to  the  Plan
made by this Amendment, other than those expressly set forth in Section 1 hereof.

Exhibit 10.10

EXHIBIT A

Appendix I

The Aaron’s Company, Inc. Compensation Plan
for Non-Employee Directors

As Approved by the Board, Effective January 1, 2021

Description

Amount

Comment

Exhibit 10.10

Annual Retainer - RSU

$125,000

Quarterly Retainer - Cash

$18,750

Granted  on  the  date  of  the  annual  meeting  of
shareholders  and  vests  on  one-year  anniversary  of
date  of  grant;  provided,  that,  where  the  annual
meeting  of  shareholders  for  the  then-current  year  is
held  later  than  the  date  on  which  that  meeting  was
held  in  the  prior  year,  the  Board  shall  have  the
discretion  to  make  the  vesting  date  for  the  RSUs
granted to Non-Employee Directors on the date of the
annual  meeting  of  shareholders  held  in  the  then-
current  year  be  the  two-year  anniversary  of  the  date
on  which  the  annual  meeting  of  shareholders  was
1
held in the prior year.   
Can make election to receive shares of fully vested
Common Stock as set forth in Section 5.2(d) of the
Plan. With respect to any Non-Employee Director
who begins or ends her or his service on the Board
after the beginning but prior to the end of a calendar
quarter, the amount of the Quarterly Retainer paid to
that Non-Employee Director for that calendar quarter
shall be the product of: (1) the full amount of the
Quarterly Retainer in effect at that time; multiplied
by: (2) a fraction, the numerator of which shall be the
number of days during that calendar quarter that she
or he served as a Non-Employee Director, and the
denominator of which shall be the total number of
days in that calendar quarter.

1

 Pro rata accelerated vesting upon termination of Board service. New directors who join the Board on a date other than the
date of the annual meeting of shareholders will receive a full equity award if they join the Board on a date that is less than seven
months after the date of the most recent annual meeting of shareholders. The amount of equity granted to any new director who joins
the Board on a date that is seven months or more after the date of the most recent annual meeting of shareholders will be determined
by the Board in its discretion.

Compensation for Chairs & Lead Director

Exhibit 10.10

Description

Board Chair -
Quarterly Cash Retainer

Audit Committee Chair - Quarterly Cash
Retainer

Compensation Committee Chair - Quarterly
Cash Retainer

Nominating and Corporate Governance
Committee Chair - Quarterly Cash Retainer

Amount

2

$25,000

$6,250

$3,750

$2,500

Lead Director – Quarterly Cash Retainer

$6,250

Comment

Amount is in addition to the quarterly cash
retainer received by non-employee directors of
$18,750 set forth above. Can make election to
receive shares of fully vested Common Stock as
set forth in Section 5.2(d) of the Plan.

Amount is in addition to the quarterly cash
retainer received by non-employee directors of
$18,750 set forth above. Can make election to
receive shares of fully vested Common Stock as
set forth in Section 5.2(d) of the Plan.

Amount is in addition to the quarterly cash
retainer received by non-employee directors of
$18,750 set forth above. Can make election to
receive shares of fully vested Common Stock as
set forth in Section 5.2(d) of the Plan.

Amount is in addition to the quarterly cash
retainer received by non-employee directors of
$18,750 set forth above. Can make election to
receive shares of fully vested Common Stock as
set forth in Section 5.2(d) of the Plan.

Amount is in addition to the quarterly cash
retainer received by non-employee directors of
$18,750 set forth above. Can make election to
receive shares of fully vested Common Stock as
set forth in Section 5.2(d) of the Plan.

2

 Where  a  Non-Employee  Director  becomes  the  Chair  of  the  Board  or  any  Board  Committee  or  Lead  Director  after  the
beginning but prior to the end of a calendar quarter, the amount of the Quarterly Retainer paid to that Non-Employee Director for
that calendar quarter shall be the product of: (1) the full amount of the Quarterly Retainer in effect at that time; multiplied by: (2) a
fraction, the numerator of which shall be the number of days during that calendar quarter that the Non-Employee Director served as
the Chair of the Board or the Board Committee or Lead Director to which the Non-Employee Director has been appointed, and the
denominator of which shall be the total number of days in that calendar quarter.

Exhibit 10.10

FIRST AMENDMENT
TO THE
EXECUTIVE SEVERANCE PAY PLAN OF THE AARON’S COMPANY, INC.

Exhibit 10.12

THIS  FIRST  AMENDMENT  (“Amendment”)  to  the  Executive  Severance  Pay  Plan  of  The  Aaron’s  Company,  Inc.  (the
“Plan”)  is  hereby  made  and  entered  into  by  The  Aaron’s  Company,  Inc.  (the  “Company”),  effective  as  of  January  27,  2021  (the
“Effective Date”).

W I T N E S S E T H:

WHEREAS,  the Company desires to amend the Plan to reflect the addition of Aaron’s, LLC (“Aaron’s”) and Woodhaven

Furniture Industries, LLC (“Woodhaven”) as participating employers in the Plan effective as of the Effective Date;

WHEREAS, the Company has reserved the right to amend the Plan in accordance with Section X of the Plan.

NOW, THEREFORE, BE IT RESOLVED, that the Plan is hereby amended as follows effective as of the Effective Date:

1.

Each  reference  to  the  “Company”  in  Sections  2.7,  2.13,  5.2(a)  of  the  Plan  shall  be  amended  to  reference  the

“Employer.”

2.    Section 2.11 of the Plan is amended in its entirety to read as follows:

    “‘Employer’ means the Company, or any affiliate or subsidiary of the Company that has adopted the Plan as a participating

employer with the consent of the Company, as reflected on Exhibit B from time to time.”

3.    Clause (iii) of Section 2.14 is amended in its entirety to read as follows:

“(iii) notwithstanding such efforts, the Company or the Employer fails to cure such event or circumstances prior to
the end of the Cure Period, and”

4.    The Plan is amended to add Exhibit B at the end thereof in the form attached hereto as Appendix A.

5.    Except as specifically amended herein, the provisions of the Plan shall remain in full force and effect.

[REMAINDER OF PAGE LEFT INTENTIONALLY BLANK]

WORKAMER\37991979.v2

IN WITNESS WHEREOF, this Amendment has been duly executed on behalf of the Company on this 27  day of January

th

2021 to be effective on the Effective Date.

    THE AARON’S COMPANY, INC.

By: ________________________________

Name: ______________________________

Title: _______________________________

Appendix A

EXHIBIT B

Participating Employers

Effective as of January 27, 2021

1. Aaron’s, LLC
2. Woodhaven Furniture Industries, LLC

Exhibit 10.14

AARON’S, INC.
2015 EQUITY AND INCENTIVE PLAN

EXECUTIVE PERFORMANCE SHARE AWARD AGREEMENT

THIS AGREEMENT is made and entered into as of the    day of March, 2015, by and between AARON’S, INC. (“the “Company”) and the

eligible participant who is identified in a separate grant notice (the “Grantee”).

WITNESSETH:

WHEREAS, the Company has adopted the Aaron’s, Inc. 2015 Equity and Incentive Plan (the “Plan”), and the Plan will be submitted to the Company’s

shareholders for approval; and

WHEREAS, the Grantee has been selected by the Compensation Committee (the “Committee”) to receive a grant of Performance Shares

under the Plan, contingent upon shareholder approval of the Plan;

NOW, THEREFORE, IT IS AGREED, by and between the Company and the Grantee, as follows:

1. Award of Performance Shares

a.

The Company hereby grants to the Grantee the right to earn shares of the Company’s Common Stock, Par Value $0.50 Per Share (“Shares”)

based upon satisfaction of certain performance conditions pursuant to the provisions and restrictions contained in the Plan and this Agreement (the
“Performance Shares”). The grant date of this award of Performance Shares is March    , 2015 (“Grant Date”). The target number of Performance Shares
granted to the Grantee is [NUMBER] (the “Target Award”. This Award is intended to be a Qualified Performance-Based Award as defined in the Plan.

b.

This Agreement shall be construed in accordance and consistent with, and subject to, the provisions of the Plan (the provisions of which are

incorporated herein by reference) and, except as otherwise expressly set forth herein, the capitalized terms used in this Agreement shall have the same
definitions as set forth in the Plan. For purposes of this Agreement, employment with any subsidiary of the Company shall be considered employment with the
Company.

c.

This Award is conditioned on the Grantee’s acceptance of this Agreement, including through an online or electronic acceptance method

approved by the Company. If this Agreement is not accepted by the Grantee within one month of the Grantee’s receipt of the Agreement, it may be
canceled by the Committee resulting in the immediate forfeiture of all Performance Shares.

1

 
 
a.This Award is contingent upon shareholder approval of the Plan. Notwithstanding any other provision of the Plan, the Grantee will have no rights under
this Agreement unless and until the Company’s shareholders approve the Plan. If the Company’s shareholders do not approve the Plan on or before December
31, 2015, this Award will be canceled and the Grantee will have no rights with respect to this Award or pursuant to this Agreement.

1. Vesting

a.Performance Conditions. Subject to the terms and conditions set forth herein and in Section 2.2 below, the Grantee will be eligible to earn up to 200% of

the Grantee’s Target Award based on attainment of the Performance Measures (as defined and set forth on Exhibit A of this Agreement) for the period
beginning on January 1, 2015 and ending on December 31, 2015 (the “Performance Period”). If the Committee determines that the threshold level of
performance for a Performance Measure was not achieved, the Grantee will immediately forfeit the Performance Shares with respect to such Performance
Measure. If the Committee determines that at least the threshold level of performance for a Performance Measure was achieved, the Grantee will be eligible to
earn a portion of the Performance Shares as provided on Exhibit A. The Committee will determine and certify the number of Performance Shares, if any, that
the Grantee earns based on satisfaction of the Performance Measures as soon as practicable and within 75 days following the end of the Performance Period (the
“Earned Award”). In all cases, the number of Performance Shares, if any, in the Grantee’s Earned Award will be rounded down to the nearest whole number of
Performance Shares (as necessary). Upon the Committee’s determination of the Earned Award, the Grantee will immediately forfeit all Performance Shares
other than the Earned Award. To become vested in the Earned Award, the Grantee must also satisfy the employment requirements of Section 2.2 below.

b. Employment Requirements.

i.

Continuous Employment. Except as provided in subsections 2.2(b) and (c) below, the Grantee will vest in the Earned Award with respect to

the percentage of the Earned Award and on the dates set forth in the following table only if the Grantee remains continuously employed with the
Company or any subsidiary during the period beginning on the Grant Date and ending on the applicable vesting date:

Percentage of

Earned Award

Vesting Date

2

If the number of Shares determined based on the stated percentage is not a whole number, the number will be rounded up to the next whole number

on the 1st vesting date, rounded down on the 2nd vesting date, and on the final vesting date, shall equal the total number of Shares in the Earned Award less
the total number of Shares in the Earned Award that could have vested on the 1st and 2nd vesting dates.

i.   

Death or Disability. If the Grantee’s employment with the Company is terminated prior to the end of the Performance Period due to the

Grantee’s death or by the Company due to the Grantee’s Disability, the Grantee will vest in a pro rata portion of the Earned Award (if any) on the date on
which the Committee determines the Earned Award and will forfeit the remainder of the Earned Award (if any) on such date. The portion of the Earned
Award that will vest under the immediately prior sentence shall be determined by multiplying the total number of Performance Shares in the Earned
Award by a fraction, the numerator of which is the total number of calendar days during which the Grantee was employed by the Company during the
Performance Period and the denominator of which is 365, rounded up to the nearest whole number of Performance Shares (as necessary). If the Grantee’s
employment is terminated due to death or by the Company due to Disability after the end of the Performance Period and prior to the date the Earned
Award is fully vested, any unvested portion of Grantee’s Earned Award shall become fully vested and nonforfeitable as of the later of (i) the date the
Committee determines the Earned Award, or (ii) the date of Grantee’s death or termination by the Company for Disability.

ii.

Change in Control. In the event of a Change in Control followed within two years by a termination of the Grantee’s employment by the

Company without Cause prior to the end of the Performance Period or prior to the date the Committee determines the Earned Award, the Grantee shall
vest in full in the Target Award as of the date of the Grantee’s termination of employment. In the event of a termination of the Grantee’s employment by
the Company without Cause within two years after a Change in Control and after the Committee has determined the Earned Award, the Grantee shall
vest in the unvested portion of the Earned Award as of the date of the Grantee’s termination of employment.

iii.

Other Termination of Employment. If the Grantee’s employment with the Company terminates for any reason other than as provided in (b) or

(c) above, the unvested portion of the Earned Award will be forfeited on the Grantee’s termination date.

1.

Settlement

a.On, or as soon as practicable and no later than 60 days after, the date a portion of the Earned Award vests in accordance with Section 2 above, the
Company shall deliver to the Grantee a number of Shares equal to the number of Shares in the vested portion of the Earned Award. In the case of vesting due
to the Grantee’s death,

3

the Shares shall be delivered to Grantee’s personal representative or his estate as soon as practicable and no later than 60 days after Grantee’s date of death (or if
later, the date the Earned Award is determined).

a.The Company may deliver the Shares by the delivery of physical stock certificates or by certificateless book-entry issuance. The Company may, at the

request of Grantee or the personal representative of his estate, deliver the Shares to the Grantee’s or the estate’s broker-dealer or similar custodian and/or
issue the Shares in “street name,” either by delivery of physical certificates or electronically.

1.

Stock; Dividends; Voting

a.Except as provided in Section 4.2, the Grantee shall not have voting or any other rights as a shareholder of the Company with respect to the Performance
Shares. Upon settlement  of the  Performance  Shares  with the  issuance  of Shares, the Grantee  will obtain  full  voting and other  rights  as a shareholder  of the
Company.

b.In the event of any adjustments in authorized Shares as provided in Article 4 of the Plan, the number of Performance Shares and Shares or other
securities to which the Grantee shall be entitled pursuant to this Agreement shall be appropriately adjusted or changed to reflect such change, provided that
any such additional Performance Shares, Shares or additional or different shares or securities shall remain subject to the restrictions in this Agreement.

c.The Grantee represents and warrants that he is acquiring the Performance Shares and the Shares under this Agreement for investment purposes only, and

not with a view to distribution thereof. The Grantee is aware that the Performance Shares and the Shares may not be registered under the federal or any state
securities laws and that, in addition to the other restrictions on the Shares, the Shares will not be able to be transferred unless an exemption from registration is
available. By making this award of Performance Shares, the Company is not undertaking any obligation to register the Performance Shares or Shares under any
federal or state securities laws.

2. Nontransferability.

Unless the Committee specifically determines otherwise, the Performance Shares are personal to the Grantee and the Performance Shares may not be sold,

assigned, transferred, pledged or otherwise encumbered other than by will or the laws of descent and distribution. Any such purported transfer or assignment
shall be null and void.

3. No Right to Continued Employment

Nothing in this Agreement or the Plan shall be interpreted or construed to confer upon the Grantee any right with respect to continuance of employment by
the Company or a subsidiary, nor shall this Agreement or the Plan interfere in any way with the right of the Company or a subsidiary to terminate at any time the
Grantee’s employment, subject to Grantee’s rights under this Agreement.

4

1.

Taxes and Withholding

The Grantee shall be responsible for all federal, state and local income and employment taxes payable with respect to this Award of Performance Shares

and the delivery of Shares in satisfaction of the Performance Shares. Unless the Grantee otherwise provides for the satisfaction of the withholding requirements
in advance, upon vesting of all or a portion of the Earned Award of Performance Shares, the Company shall withhold and cancel a number of Shares having a
market value equal to the minimum amount of taxes required to be withheld. The Company shall have the right to retain and withhold from any payment or
distribution to the Grantee the amount of taxes required by any government to be withheld or otherwise deducted and paid with respect to such payment. The
Company may require Grantee to reimburse the Company for any such taxes required to be withheld and may withhold any payment or distribution in whole or
in part until the Company is so reimbursed.

2.

Plan Documents; Grantee Bound by the Plan

The Grantee hereby acknowledges availability of the Plan, the Plan Prospectus and the Company’s latest annual report to shareholders or annual report on

Form 10-K on the Company’s intranet. Grantee agrees to be bound by all the terms and provisions of the Plan.

3. Restrictive Covenants

a.Grantee hereby acknowledges that the Company may disclose (and/or has already disclosed) to the Grantee and the Grantee may be provided with
access to and otherwise make use of, certain valuable, Confidential Information (as defined below) of the Company. Grantee also acknowledges that due to the
Grantee’s relationship with the Company, Grantee will develop (and/or has developed) special contacts and relationships with the Company’s employees,
customers, suppliers and vendors and that it would be unfair and harmful to the Company if the Grantee took advantage of these relationships to the detriment
of the Company. For purposes of this Section 9, references to the Company shall be deemed to include references to any subsidiary of the Company.

b.Grantee hereby agrees that during employment and for a period of one (1) year following any voluntary or involuntary termination of employment

with the Company (regardless of reason), the Grantee will not directly or indirectly, individually, or on behalf of any Person other than the Company:

i.

solicit, recruit or induce (or otherwise assist any person or entity in soliciting, recruiting or inducing) any employee or independent contractor

of the Company who performed work for the Company within the final year of the Grantee’s employment with the Company to terminate his or her
relationship with the Company;

5

i.

knowingly or intentionally damage or destroy the goodwill and esteem of the Company, the Company’s Business or the Company’s suppliers,

employees, patrons, customers, and others who may at any time have or have had relations with the Company;

ii.

solicit the Company’s Customers, directly or indirectly, for the purpose of providing products or services identical to or reasonably

substitutable with the products or services of the Company’s Business; or

iii.

engage in or otherwise provide Services, directly or indirectly, within the Territory, to or for any Person or entity engaged in a business that

competes directly or indirectly with the Company’s Business. Businesses that compete with the Company specifically include, but are not limited to, the
following entities and each of their subsidiaries, affiliates, franchisees, assigns or successors in interest: AcceptanceNow; American First Finance, Inc.;
American Rental; Bi-Rite Co., d/b/a Buddy’s Home Furnishings; Bestway Rental, Inc.; Better Finance, Inc.; billfloat; Bluestem Brands, Inc.; Conn’s, Inc.;
Crest Financial; Curacao Finance; Dent-A-Med, Inc. d/b/a The HELPcard; Discover Rentals; Easyhome, Inc.; Flexi Compras Corp.; FlexShopper LLC;
Fortiva Financial, LLC; Genesis Financial Solutions, Inc.; Lendmark Financial Serivces, Inc.; Mariner Finance, LLC; Merchants Preferred Lease-Purchase
Services; New Avenues, LLC; Okinus; Premier Rental-Purchase, Inc.; OneMaine Financial Holdings, Inc.; Purchasing Power, LLC; Regional
Management Corp.; Rent-A-Center, Inc. (including, but not limited to, Colortyme); Santander Consumer USA Inc.; Springleaf Financial; Tidewater
Finance Company; and WhyNotLeaseIt.

a.The Grantee further agrees that during employment and for a period of one (1) year thereafter (or, with respect to Confidential Information that

constitutes a “trade secret” under applicable law, until such information ceases to be a trade secret), he will not, except as necessary to carry out his duties as an
employee of the Company, disclose or use Confidential Information. The Grantee further agrees that, upon termination or expiration of employment with the
Company for any reason whatsoever or at any time, the Grantee will deliver promptly to the Company all materials (including electronically-stored materials),
documents, plans, records, notes, or other papers, and any copies in the Grantee’s possession or control, relating in any way to the Company’s Business or
containing any Confidential Information of the Company, which at all times shall be the property of the Company.

b. For purposes of this Section 9, the following terms shall have the meanings specified below:

i.

“Company’s Business” means the businesses of (i) financing, renting, leasing and selling new, rental or reconditioned residential furniture,
electronic  goods,  household  appliances,  and  related  equipment  and  accessories;  and/or  (ii)  providing  web-  based,  virtual  or  remote  lease-to-own
programs or financing.

6

i.

“Confidential Information” means information, without regard to form and whether or not in writing, relating to Company’s customers,

operation, finances, and business that derives value, actual or potential, from not being generally known to other Persons, including, but not limited to,
technical or non-technical data (including personnel data relating to Company employees), formulas, patterns, compilations (including compilations of
customer information), programs, devices, methods, techniques (including rental, leasing, and sales techniques and methods), processes, financial data
(including rate and price information concerning products and services provided by the Company), or lists of actual or potential customers (including
identifying information about customers). Such information and compilations of information shall be contractually subject to protection under this
Agreement whether or not such information constitutes a trade secret and is separately protectable at law or in equity as a trade secret. Confidential
Information includes information disclosed to the Company by third parties that the Company is obligated to maintain as confidential.

ii.

“Customers” means all customers of the Company in the Territory (i) with whom Grantee has had contact on behalf the Company, (ii) whose

dealings with the Company were coordinated or supervised by Grantee, or (iii) about whom Grantee obtained Confidential Information, in each case
during the twelve (12) calendar months preceding termination of Grantee’s Services in the Territory.

iii.

“Person” has the meaning ascribed to such term in the Plan. For the avoidance of doubt, a Person shall include any individual, corporation,

bank, partnership, joint venture, association, joint-stock company, trust, unincorporated organization or other entity.

iv.

v.

“Services” means the services the Grantee provides or has provided for the Company.

“Territory” means the United States. Grantee agrees that the Company conducts the Company’s Business in the Territory.

a.If, during his employment with the Company or at any time during the restrictive periods described above, the Grantee violates the restrictive covenants

set forth in this Section 9, then the Committee may, notwithstanding any other provision in this Agreement to the contrary, cancel any Performance Shares
outstanding under this Award that have not yet vested. The parties further agree and acknowledge that the rights conveyed by this Agreement are of a unique
and special nature and that the Company will not have an adequate remedy at law in the event of a failure by the Grantee to abide by its terms and conditions
nor will money damages adequately compensate for such injury. It is, therefore, agreed between the parties that, in the event of a breach by the Grantee of any
of his obligations contained in Section 9 of this

7

Agreement, the Company shall have the right, among other rights, to damages sustained thereby and to obtain an injunction or decree of specific performance
from any court of competent jurisdiction to restrain or compel the Grantee to perform as agreed herein. The Grantee agrees that this Section 9 shall survive the
termination of his or her employment. Nothing contained herein shall in any way limit or exclude any other right granted by law or equity to the Company.

1. Modification of Agreement

No provision of this Agreement may be materially amended or waived unless agreed to in writing and signed by the Committee (or its designee), and no
such amendment or waiver shall cause the Agreement to violate Code Section 409A. Any such amendment to this Agreement that is materially adverse to the
Grantee shall not be effective unless and until the Grantee consents, in writing, to such amendment (provided that any amendment that is required to comply
with Code Section 409A shall be effective without consent unless the Grantee expressly denies consent to such amendment in writing). The failure to exercise,
or any delay in exercising, any right, power or remedy under this Agreement shall not waive any right, power or remedy which the Company has under this
Agreement.

2. Clawback

This Award of Performance Shares and the Shares received upon settlement of the Performance Shares shall be subject to clawback by the Company to
the extent provided in any policy adopted by the Board including any policy adopted to comply with the requirements of Section 954 of the Dodd-Frank Wall
Street Reform and Consumer Protection Act.

3.

Severability

Should any provision of this Agreement be held by a court of competent jurisdiction to be unenforceable or invalid for any reason, the remaining

provisions of this Agreement shall not be affected by such holding and shall continue in full force in accordance with their terms.

4. Governing Law

The validity, interpretation, construction and performance of this Agreement shall be governed by the laws of the State of Georgia without giving effect to

the conflicts of laws principles thereof.

5.

Successors in Interest

This Agreement shall inure to the benefit of, and be binding upon, the Company and its successors and assigns, and upon any Person acquiring, whether by

merger, consolidation, reorganization, purchase of stock or assets, or otherwise, all or substantially all of the Company’s assets and business. This Agreement
shall inure to the benefit of the Grantee’s legal representatives. All obligations imposed upon the

8

Grantee and all rights granted to the Company under this Agreement shall be final, binding and conclusive upon the Grantee’s heirs, executors, administrators and
successors.

1. Resolution of Disputes

Any dispute  or  disagreement  which  may  arise  under,  or  as  a  result  of,  or  in  any  way relate  to  the  interpretation,  construction  or  application  of  this
Agreement  shall  be  determined  by  the  Committee.  Any  determination  made  hereunder  shall  be  final,  binding  and  conclusive  on  the  Grantee  and  the
Company for all purposes.

2. Code Section 409A

This Agreement and this award of Performance Shares is intended to satisfy the requirements of Code Section 409A and any regulations or guidance that

may be adopted thereunder from time to time and shall be interpreted by the Committee as it determines necessary or appropriate in accordance with Code
Section 409A to avoid a plan failure under Code Section 409A(a)(1). To ensure compliance with Section 409A of the Code, (i) under all circumstances, vested
Performance Shares that have not otherwise been forfeited shall be settled by delivery of the Shares no later than March 15th of the year following the year in
which the Performance Shares vest, and (ii) this Agreement is subject to the provisions of Section 17.12 of the Plan (including the six-month delay, if
applicable). This Section 16 does not create any obligation on the part of the Company to modify the terms of this Agreement or the Plan and does not
guarantee that the Performance Shares or the delivery of Shares upon settlement of the Performance Shares will not be subject to taxes, interest and penalties or
any other adverse tax consequences under Code Section 409A. The Company will have no liability to the Grantee or any other party if the Performance Shares,
the delivery of Shares upon settlement of the Performance Shares or any other payment hereunder that is intended to be exempt from, or compliant with, Code
Section 409A, is not so exempt or compliant or for any action taken by the Committee with respect thereto.

[Signature Page Follows]

9

IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first above written.

AARON’S, INC.

By:

By signing below or by accepting this Award as evidenced by electronic means acceptable to the Committee, Grantee hereby

(i) acknowledges that a copy of the Plan, the Plan Prospectus and the Company’s latest annual report to shareholders or annual report on Form 10-K are
available from the Company’s intranet site or upon request, (ii) represents that he is familiar with the terms and provisions of this Agreement and the Plan, and
(iii) accepts the award of Performance Shares subject to all the terms and provisions of this Agreement and the Plan using an online grant agreement/e-
signature. Grantee hereby agrees to accept as binding, conclusive and final all decisions or interpretations of the Compensation Committee of the Board of
Directors upon any questions arising under the Plan. Grantee authorizes the Company to withhold from any compensation payable to him including by
withholding Shares, in accordance with applicable law, any taxes required to be withheld by federal, state or local law as a result of the grant or vesting of the
Performance Shares.

GRANTEE:

[GRANTEE NAME]

10

SCHEDULE 3

Exhibit 10.15

Grants under 2015 Plan

Amendment to Executive Performance Share Award Agreement

Section 2.2(c) of the Executive Performance Share Award Agreement is amended to read as follows:

In  the  event  of  a  Change  in  Control  followed  within  two  years  by  (A)  a  termination  of  the  Grantee’s  employment  by  the  Company
without  Cause,  or  (B)  initiation  of  the  Good  Reason  Process  by  written  notice  of  a  Good  Reason  condition  by  the  Grantee  to  the
Company  which  subsequently  results  in  a  termination  of  the  Grantee’s  employment  by  the  Grantee  for  Good  Reason,  in  either  case
prior to the end of the Performance Period or prior to the date the Committee determines the Earned Award, the Grantee shall vest in
full in the Target Award as of the date of the Grantee’s termination of employment. In the event of a Change in Control followed within
two  years  by  (A)  a  termination  of  the  Grantee’s  employment  by  the  Company  without  Cause,  or  (B)  initiation  of  the  Good  Reason
Process by written notice of a Good Reason condition by the Grantee to the Company which subsequently results in a termination of the
Grantee’s  employment  by  the  Grantee  for  Good  Reason,  in  either  case  after  the  Committee  has  determined  the  Earned  Award,  the
Grantee shall vest in the unvested portion of the Earned Award as of the date of the Grantee’s termination of employment. For purposes
of this Agreement,
(1) Good Reason shall mean that Grantee has complied with the Good Reason Process following the occurrence of any of the following
events  or  actions:  (i)  any  material  reduction  in  Grantee’s  base  salary,  unless  a  similar  reduction  is  made  in  the  base  salary  of  all
similarly situated executives, (ii) any material reduction in Grantee’s authority, duties or responsibilities,
(iii) any material change in the geographic location at which Grantee must perform his duties, or (iv) any material breach of any written
agreement  with  the  Company  by  the  Company;  and  (2)  Good  Reason  Process  shall  mean  that  (i)  Grantee  reasonably  determines  in
good faith that a Good Reason condition has occurred, (ii) Grantee notifies the Company in writing of the first occurrence of the Good
Reason condition within 60 days of the first occurrence of such condition, (iii) Grantee cooperates in good faith with the Company’s
efforts, for a period not less than 30 days following such notice (the “Cure Period”) to remedy the condition, (iv) notwithstanding such
efforts, the Good Reason condition continues to exist, and (v) Grantee terminates employment within 60 days after the end of the Cure
Period; provided, however, if the Company cures the Good Reason condition during the Cure Period, Good Reason shall be deemed not
to have occurred.

AARON’S, INC.
2015 EQUITY AND INCENTIVE PLAN

RESTRICTED STOCK AWARD AGREEMENT

Exhibit 10.16

    THIS AGREEMENT (the “Agreement”) is made and entered into as of the ___day of ___________, 2017, by and
between AARON’S, INC. (“the “Company”) and the individual identified below (the “Grantee”).

WITNESSETH:

    WHEREAS, the Company maintains the Aaron’s, Inc. 2015 Equity and Incentive Plan (the “Plan”), and the Grantee
has been selected by the Compensation Committee (the “Committee”) to receive a grant of Restricted Stock
(“Restricted Stock”) under the Plan, subject to the terms and conditions of the Plan and the restrictions set forth in this
Agreement;

    NOW, THEREFORE, IT IS AGREED, by and between the Company and the Grantee, as follows:

Grantee:

Number of Shares of Restricted Stock:

Grant Date:

Purchase Price per Share:

Vesting Schedule:

Grantee will become vested in 33 1/3% of the shares of Restricted Stock on March 15 in each of the first, second and
third calendar years following the year of the Grant Date, provided the Grantee remains employed by the Company on
such vesting date. If the number of shares of Restricted Stock determined based on the stated percentage is not a
whole number, the number will be rounded up to the next whole share on the 1st vesting date, rounded down on the 2nd
vesting date, and on the final vesting date, shall equal the total number of shares of Restricted Stock, less the number of
shares of Restricted Stock previously vested.

        
    
1.

Award of Restricted Stock

1.1    The Company hereby grants to the Grantee the number of shares of Restricted Stock set forth above, in

accordance with and subject to the restrictions, terms and conditions set forth in this Agreement and in the Plan.

1.2    This Agreement shall be construed in accordance and consistent with, and subject to, the provisions of the
Plan (the provisions of which are incorporated herein by reference) and, except as otherwise expressly set forth herein,
the capitalized terms used in this Agreement shall have the same definitions as set forth in the Plan. For purposes of this
Agreement, employment with any subsidiary of the Company shall be considered employment with the Company.

1.3    This award of Restricted Stock is conditioned on the Grantee’s acceptance of this Agreement, including

through an online or electronic acceptance method approved by the Company. If this Agreement is not accepted by the
Grantee within one month of the Grantee’s receipt of the Agreement, it may be canceled by the Committee resulting in
the immediate forfeiture of all shares of Restricted Stock.

2.

Restricted Period; Vesting

2.1    Vesting Schedule. Subject to this Section 2 and Section 11, if the Grantee remains employed by the
Company, the Grantee shall vest with respect to the number of shares of Restricted Stock on the dates set forth in the
Vesting Schedule above. The period over which the shares of Restricted Stock vest is referred to as the “Restricted
Period.”

2.2    Death or Disability. If the Grantee dies while employed by the Company or is

terminated by the Company due to the Grantee’s Disability, any unvested shares of Restricted
Stock shall become fully vested and nonforfeitable as of the date of the Grantee’s death or
Disability.

2.3    Change in Control. Notwithstanding the other provisions of this Agreement, in the event of a Change in

Control followed within two years by (A) a termination of the Grantee’s employment by the Company without Cause, or
(B) initiation of the Good Reason Process by written notice of a Good Reason condition by the Grantee to the Company
which subsequently results in a termination of the Grantee’s employment by the Grantee for Good Reason, the unvested
shares of Restricted Stock shall become fully vested and nonforfeitable as of the date of the

2

Grantee’s termination of employment. For purposes of this Agreement, (1) “Good Reason” shall mean that Grantee has
complied with the Good Reason Process following the occurrence of any of the following events or actions: (i) any
material reduction in Grantee’s base salary, unless a similar reduction is made in the base salary of all similarly situated
executives, (ii) any material reduction in Grantee’s authority, duties or responsibilities, (iii) any material change in the
geographic location at which Grantee must perform his duties, or (iv) any material breach of any written agreement with
the Company by the Company; and (2) “Good Reason Process” shall mean that (i) Grantee reasonably determines in
good faith that a Good Reason condition has occurred, (ii) Grantee notifies the Company in writing of the first
occurrence of the Good Reason condition within 60 days of the first occurrence of such condition, (iii) Grantee
cooperates in good faith with the Company’s efforts, for a period not less than 30 days following such notice (the “Cure
Period”) to remedy the condition, (iv) notwithstanding such efforts, the Good Reason condition continues to exist, and
(v) Grantee terminates employment within 60 days after the end of the Cure Period; provided, however, if the Company
cures the Good Reason condition during the Cure Period, Good Reason shall be deemed not to have occurred.

2.4    Other Termination of Employment. Except as provided in Section 2.2 or Section 2.3, if Grantee terminates
employment for any other reason, including retirement, prior to the date all shares of Restricted Stock have vested, the
unvested shares of Restricted Stock shall be forfeited and all rights of Grantee to such unvested shares of Restricted
Stock shall be terminated.

3.    Rights as Shareholder; Dividends

The Grantee shall be the record owner of the shares of Restricted Stock and shall be entitled to all of the rights of

a shareholder of the Company including, without limitation, the right to vote such shares and receive all dividends or
other distributions paid with respect to such shares; provided that any dividends or other distributions paid during the
Restricted Period shall be accrued and paid to Grantee at the time of vesting of the shares of Restricted Stock with
respect to which such dividends or other distribution relate. If the Grantee forfeits any shares of unvested Restricted
Stock in accordance with Section 2.4, the Grantee shall, on the date of such forfeiture, no longer have any rights as a
shareholder with respect to such shares of Restricted Stock, shall no longer be entitled to vote or receive dividends on
such shares, and shall immediately forfeit any dividends accrued with respect to such shares.

3

4.    Issuance of Shares

During the Restricted Period, the shares of Restricted Stock shall be evidenced by a book-entry in the Company’s

stock records in the Grantee’s name. As soon as practicable after the Restricted Period expires with respect to any
shares of Restricted Stock, and subject to payment of all applicable withholding taxes in accordance with Section 9, the
Company shall issue shares of unrestricted Common Stock (“Shares”) to Grantee, either by the delivery of physical
stock certificates or by certificateless book-entry issuance.

5.    Adjustments

If any change is made to the Company’s outstanding Common Stock or the capital structure of the Company as

provided in Article 4 of the Plan, the number of shares of Restricted Stock subject to this Agreement shall be
appropriately adjusted or changed to reflect such change.

6.    Compliance with Law; Legends

The issuance and transfer of shares of Restricted Stock shall be subject to compliance by the Company and the
Grantee with all applicable requirements of federal and state securities laws and with all applicable requirements of any
stock exchange on which the Company's shares of Common Stock may be listed. No shares of Common Stock shall be
issued or transferred unless and until any then applicable requirements of state and federal laws and regulatory
agencies have been fully complied with to the satisfaction of the Company and its counsel. The Grantee understands
that the Company is under no obligation to register the shares of Common Stock with the Securities and Exchange
Commission, any state securities commission or any stock exchange to effect such compliance.

A legend may be placed on any certificate(s) or other document(s) delivered to the Grantee indicating restrictions

on transferability of the shares of Restricted Stock pursuant to this Agreement or any other restrictions that the
Committee may deem advisable under the rules, regulations and other requirements of the Securities and Exchange
Commission, any applicable federal or state securities laws or any stock exchange on which the Company's shares of
Common Stock are then listed.

7.    Nontransferability.

Unless the Committee specifically determines otherwise, during the Restricted Period, the Restricted Stock and

the rights relating thereto may not be sold, assigned,

4

transferred, pledged, or otherwise encumbered other than by will or the laws of descent and distribution. Any such
purported transfer or assignment shall be null and void.

8.    No Right to Continued Employment

    Nothing in this Agreement or the Plan shall be interpreted or construed to confer upon the Grantee any right with
respect to continuance of employment by the Company or a subsidiary, nor shall this Agreement or the Plan interfere in
any way with the right of the Company or a subsidiary to terminate at any time the Grantee’s employment, subject to
Grantee’s rights under this Agreement.

9.    Taxes and Withholding

    The Grantee shall be responsible for all federal, state and local income and employment taxes payable with respect to
the grant or vesting of shares of Restricted Stock under this Agreement. Unless the Grantee otherwise provides for the
satisfaction of the withholding requirements in advance, upon vesting of shares of Restricted Stock, the Company shall
withhold and cancel a number of Shares having a market value equal to the minimum amount of taxes required to be
withheld. The Company shall also have the right to retain and withhold from any other payment or distribution to the
Grantee the amount necessary to satisfy any tax withholding obligations with respect to the grant or vesting of shares of
Restricted Stock under this Agreement. The Company may require Grantee to reimburse the Company for any such
taxes required to be withheld and may withhold any payment or distribution in whole or in part until the Company is so
reimbursed.

10.    Plan Documents; Grantee Bound by the Plan

    The Grantee hereby acknowledges availability of the Plan, the Plan Prospectus and the Company’s latest annual
report to shareholders or annual report on Form 10-K on the Company’s intranet. Grantee agrees to be bound by all the
terms and provisions of the Plan.

11.    Restrictive Covenants

11.1    The Grantee hereby acknowledges that the Company may disclose (and/or has already disclosed) to the

Grantee and the Grantee may be provided with access to and otherwise make use of, certain valuable, Confidential
Information (as defined below) of the Company. The Grantee also acknowledges that due to the Grantee’s relationship
with the Company, the Grantee will develop (and/or has developed) special contacts and relationships with the
Company’s employees, customers, suppliers and

5

vendors and that it would be unfair and harmful to the Company if the Grantee took advantage of these relationships to
the detriment of the Company. For purposes of this Section 11, references to the Company shall be deemed to include
references to any subsidiary of the Company.

11.2    The Grantee hereby agrees that during employment and for a period of one (1) year following any voluntary

or involuntary termination of employment with the Company (regardless of reason), the Grantee will not directly or
indirectly, individually, or on behalf of any Person other than the Company:

(a)        solicit, recruit or induce (or otherwise assist any Person in soliciting, recruiting or inducing) any

employee or independent contractor of the Company who performed work for the Company within the final year
of the Grantee’s employment with the Company to terminate his or her relationship with the Company;

(b)        knowingly or intentionally damage or destroy the goodwill and esteem of the Company, the
Company’s Business or the Company’s suppliers, employees, patrons, customers, and others who may at any
time have or have had relations with the Company;

(c)        solicit the Company’s Customers, directly or indirectly, for the purpose of providing products or

services that are competitive with those provided by the Company; or

(d)        engage in or otherwise provide Services, directly or indirectly, within the Territory, to or for any

Person or entity engaged in a business that competes directly or indirectly with the particular segment(s) of the
Company’s Business for which the Grantee performed Services. Businesses that compete with the Company
specifically include, but are not limited to, the following entities and each of their subsidiaries, affiliates,
franchisees, assigns and successors in interest: AcceptanceNow; American First Finance, Inc.; American Rental;
Bi-Rite Co., d/b/a Buddy’s Home Furnishings; Bestway Rental, Inc.; Better Finance, Inc.; Bluestem Brands, Inc.;
Conn’s, Inc.; Crest Financial; Curacao Finance; Easyhome, Inc.; Flexi Compras Corp.; FlexShopper LLC; Fortiva
Financial, LLC; Genesis Financial Solutions, Inc.; Lendmark Financial Services, Inc.; Mariner Finance, LLC;
Merchants Preferred Lease-Purchase Services; New Avenues, LLC; Okinus; Premier Rental-Purchase, Inc.;
OneMain Financial Holdings, Inc.; Purchasing Power, LLC; Regional Management Corp.; Rent-A-Center, Inc.
(including, but not limited to, Colortyme); Santander

6

Consumer USA Inc.; Tidewater Finance Company; Tempoe LLC; and WhyNotLeaseIt.

11.3    The Grantee further agrees that during employment and thereafter, the Grantee will not, except as

necessary to carry out the Grantee’s duties as an employee of the Company, disclose or use any Confidential
Information without the Company’s prior written consent. The Grantee’s obligation of non-disclosure as set forth herein
is in addition to, and not in lieu of, any other obligations of the Grantee to protect Confidential Information (including, but
not limited to, obligations arising under the Company’s policies, ethical rules and applicable law), and such obligation
shall continue for so long as the information in question continues to constitute Confidential Information. The Grantee
further agrees that, upon termination of employment with the Company for any reason whatsoever or upon the
Company’s request at any time, the Grantee will deliver promptly to the Company all materials (including electronically-
stored materials), documents, plans, records, notes, or other papers, and any copies in the Grantee’s possession or
control, relating in any way to the Company’s Business or containing any Confidential Information of the Company,
which at all times shall be the property of the Company.

11.4    For purposes of this Section 11, the following terms shall have the meanings specified below:

(a)        “Company’s Business” means the businesses of (i) financing, renting, leasing and selling new,

rental or reconditioned residential furniture, electronic goods, household appliances, and related equipment and
accessories; and/or (ii) providing web-based, virtual or remote lease-to-own programs or financing; and/or (iii)
issuing consumer credit cards and credit card and other consumer credit accounts, making consumer loans, cash
advances and other extensions of credit and engaging in any other programs or activities for the origination or
acquisition of loans, receivables or other payment obligations of consumers.

(b)        “Confidential Information” means information, without regard to form and whether or not in writing,

relating to the Company’s Business that is disclosed to the Grantee, or of which the Grantee becomes aware
through the Grantee’s relationship with the Company, and which has value to the Company and is not generally
known to the Company’s competitors. Confidential Information includes, but is not limited to, technical or non-
technical data (including non-public personnel data relating to Company employees), formulas, patterns,
compilations (including compilations of customer information),

7

programs, devices, methods, techniques (including rental, leasing, and sales techniques and methods),
processes, financial data (including rate and price information concerning products and services provided by the
Company), or lists of actual or potential customers (including identifying information about customers and
potential customers). Such information and compilations of information shall be contractually subject to protection
under this Agreement whether or not such information constitutes a trade secret and is separately protectable at
law or in equity as a trade secret. Confidential Information includes information disclosed to the Company by third
parties that the Company is obligated to maintain as confidential. Confidential Information does not include any
information that has been voluntarily disclosed to the public by the Company (except where such public
disclosure has been made by the Grantee or another Person without authorization) or that has been
independently developed and disclosed by others, or that otherwise enters the public domain through lawful
means.

(c)        “Customers” means all customers of the Company (i) with whom Grantee has had contact on
behalf the Company, (ii) whose dealings with the Company were coordinated or supervised by Grantee, or
(iii) about whom Grantee obtained Confidential Information, in each case during the twelve (12) calendar months
preceding termination of Grantee’s employment with the Company.

(d)        “Person” has the meaning ascribed to such term in the Plan. For the avoidance of doubt, a Person
shall include any individual, corporation, bank, partnership, joint venture, association, joint-stock company, trust,
unincorporated organization or other entity.

(e)        “Services” means the services the Grantee provides or has provided for the Company within two

(2) years prior to the date of termination of the Grantee’s employment.

(f)        “Territory” means, (i) with respect to a Grantee who is a corporate associate or a Progressive
associate, the United States, and (ii) with respect to a Grantee whose duties relate only to certain store locations
or regions, the State(s) in which the Grantee has provided Services or has been assigned responsibilities on
behalf of the Company during the two (2) year period prior to the date of termination of the Grantee’s
employment. The Grantee agrees that the Company conducts the Company’s Business in the Territory.

8

11.5    If, during his employment with the Company or at any time during the restrictive periods described above,
the Grantee violates the restrictive covenants set forth in this Section 11, then the Committee may, notwithstanding any
other provision in this Agreement to the contrary, forfeit any shares of Restricted Stock under this Agreement that have
not yet vested. The parties further agree and acknowledge that the rights conveyed by this Agreement are of a unique
and special nature and that the Company will not have an adequate remedy at law in the event of a failure by the
Grantee to abide by its terms and conditions nor will money damages adequately compensate for such injury. It is,
therefore, agreed between the parties that, in the event of a breach by the Grantee of any of his obligations contained in
Section 11 of this Agreement, the Company shall have the right, among other rights, to damages sustained thereby and
to obtain an injunction or decree of specific performance from any court of competent jurisdiction to restrain or compel
the Grantee to perform as agreed herein. The Grantee agrees that this Section 11 shall survive the termination of his or
her employment. Nothing contained herein shall in any way limit or exclude any other right granted by law or equity to
the Company.

12.    Modification of Agreement

    No provision of this Agreement may be materially amended or waived unless agreed to in writing and signed by the
Committee (or its designee). Any such amendment to this Agreement that is materially adverse to the Grantee shall not
be effective unless and until the Grantee consents, in writing, to such amendment. The failure to exercise, or any delay
in exercising, any right, power or remedy under this Agreement shall not waive any right, power or remedy which the
Company has under this Agreement.

13.    Clawback

    This award of Restricted Stock shall be subject to clawback by the Company to the extent provided in any policy
adopted by the Board including any policy adopted to comply with the requirements of Section 954 of the Dodd-Frank
Wall Street Reform and Consumer Protection Act.

14.    Severability

    Should any provision of this Agreement be held by a court of competent jurisdiction to be unenforceable or invalid for
any reason, the remaining provisions of this Agreement shall not be affected by such holding and shall continue in full
force in accordance with their terms. In the event it is determined by a court of competent jurisdiction that any restrictive
covenant set forth in this Agreement is excessive in

9

duration or scope or is otherwise unenforceable as drafted, it is the intent of the parties that such restriction be modified
by the court to render it enforceable to the maximum extent permitted by law.

15.    Governing Law

    The validity, interpretation, construction and performance of this Agreement shall be governed by the laws of the
State of Georgia without giving effect to the conflicts of laws principles thereof. Any action arising under or related to this
Agreement shall be filed exclusively in the state or federal courts with jurisdiction over Cobb County, Georgia and each
of the parties hereby consents to the jurisdiction and venue of such courts.

16.    Successors in Interest

    This Agreement shall inure to the benefit of, and be binding upon, the Company and its successors and assigns, and
upon any Person acquiring, whether by merger, consolidation, reorganization, purchase of stock or assets, or otherwise,
all or substantially all of the Company’s assets and business. This Agreement shall inure to the benefit of the Grantee’s
legal representatives. All obligations imposed upon the Grantee and all rights granted to the Company under this
Agreement shall be final, binding and conclusive upon the Grantee’s heirs, executors, administrators and successors.

17.    Resolution of Disputes

    Any dispute or disagreement which may arise under, or as a result of, or in any way relate to the interpretation,
construction or application of this Agreement shall be determined by the Committee. Any determination made hereunder
shall be final, binding and conclusive on the Grantee and the Company for all purposes.

18.    Section 83(b) Election

The Grantee may make an election under Code Section 83(b) (a "Section 83(b) Election") with respect to the
Restricted Stock. Any such election must be made within thirty (30) days after the Grant Date. If the Grantee elects to
make a Section 83(b) Election, the Grantee shall provide the Company with a copy of an executed version and
satisfactory evidence of the filing of the executed Section 83(b) Election with the US Internal Revenue Service. The
Grantee agrees to assume full responsibility for ensuring

10

that the Section 83(b) Election is actually and timely filed with the US Internal Revenue Service and for all tax
consequences resulting from the Section 83(b) Election.

19.    Code Section 409A

This Agreement and this award of Restricted Stock is exempt from the requirements of Code Section 409A.

20.    Protected rights; Defend Trade Secrets Act

Notwithstanding any other provision of this Agreement, nothing contained herein limits Grantee’s ability to file a

charge or complaint with the Equal Employment Opportunity Commission, the National Labor Relations Board, the
Occupational Safety and Health Administration, the Securities and Exchange Commission or any other federal, state or
local governmental agency or commission (collectively, “Government Agencies”), or from providing truthful testimony in
response to a lawfully issued subpoena or court order, nor limits Grantee’s ability to communicate with any Government
Agencies or otherwise participate in any investigation or proceeding that may be conducted by any Government Agency,
including providing documents or other information, without notice to the Company. Under the Defend Trade Secrets
Act: (1) no person will be held criminally or civilly liable under federal or state trade secret law for disclosure of a trade
secret (as defined in the Economic Espionage Act) that is: (A) made in confidence to a federal, state, or local
government official, either directly or indirectly, or to an attorney, and made solely for the purpose of reporting or
investigating a suspected violation of law; or, (B) made in a complaint or other document filed in a lawsuit or other
proceeding, if such filing is made under seal so that it is not made public; and (2) a person who pursues a lawsuit for
retaliation by an employer for reporting a suspected violation of the law may disclose the trade secret to the attorney of
the person and use the trade secret information in the court proceeding, if the person files any document containing the
trade secret under seal, and does not disclose the trade secret, except as permitted by court order.

IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first above written.

[Signature Page Follows]

                    AARON’S, INC.

                    By:                            

11

    By signing below or by accepting this award of Restricted Stock as evidenced by electronic means acceptable to the
Committee, Grantee hereby (i) acknowledges that a copy of the Plan, the Plan Prospectus and the Company’s latest
annual report to shareholders or annual report on Form 10-K are available from the Company’s intranet site or upon
request, (ii) represents that he is familiar with the terms and provisions of this Agreement and the Plan, and (iii) accepts
the award of Restricted Stock subject to all the terms and provisions of this Agreement and the Plan. Grantee hereby
agrees to accept as binding, conclusive and final all decisions or interpretations of the Compensation Committee of the
Board of Directors upon any questions arising under the Plan. Grantee authorizes the Company to withhold from any
compensation payable to him including by withholding Shares, in accordance with applicable law, any taxes required to
be withheld by federal, state or local law as a result of the grant or vesting of the Restricted Stock.

                    GRANTEE:

                    [GRANTEE NAME]

12

                                                
Exhibit 10.17

AARON’S, INC.
2015 EQUITY AND INCENTIVE PLAN

DIRECTOR RESTRICTED STOCK UNIT AWARD AGREEMENT

THIS AGREEMENT (the “Agreement”) is made and entered into as of the [DATE] day of [MONTH], [YEAR] by and between AARON’S, INC. (“the

“Company”) and [DIRECTOR NAME] (“Grantee”).

WITNESSETH:

WHEREAS, the Company maintains the Aaron’s, Inc. 2015 Equity and Incentive Plan (the “Plan”), and Grantee has been selected to receive a grant of

Restricted Stock Units under the Plan.

NOW, THEREFORE, IT IS AGREED, by and between the Company and Grantee, as follows:

1. Award of Restricted Stock Units

a.

The Company hereby grants to Grantee an award of [NUMBER OF RSUs] Restricted Stock Units (“RSUs”), subject to, and in accordance with,

the restrictions, terms and conditions set forth in this Agreement and in the Plan. The grant date of this award of RSUs is [GRANT DATE] (“Grant Date”).

b.

This Agreement shall be construed in accordance and consistent with, and subject to, the provisions of the Plan (the provisions of which are

incorporated herein by reference) and, except as otherwise expressly set forth herein, the capitalized terms used in this Agreement shall have the same
definitions as set forth in the Plan.

c.

This Award is conditioned on Grantee’s acceptance of this Agreement. If this Agreement is not accepted by Grantee within one month of the

Grantee’s receipt of the Agreement, it may be canceled by the Committee resulting in the immediate forfeiture of all RSUs. Acceptance of the Award may be
evidenced by electronic means acceptable to the Committee.

2. Restrictions; Vesting

a.

Subject to Sections 2.2, 2.3, 2.4 and 9 below, if Grantee remains a Director of the Company, Grantee shall become fully vested in the RSUs

on the first anniversary of the Grant Date (the “Vesting Date”).

1

 
 
a.If Grantee dies or ceases to serve as a Director of the Company due to Disability, all unvested RSUs shall become fully vested and nonforfeitable as of

the date of the Director’s death or cessation of service due to Disability.

b.Except as provided in Section 2.4, if Grantee resigns or is removed as a Director of the Company prior to the Vesting Date (for any reason including

retirement), the RSUs shall vest with respect to a pro rata number of Shares calculated as (a) the number of months Grantee served as a Director from the
Grant Date through the date of his separation from service, divided by (b) 12. All unvested RSUs shall be forfeited and all rights of Grantee to such unvested
RSUs shall be terminated as of such separation from service as a Director.

c.Notwithstanding the other provisions of this Agreement, in the event of a Change in Control prior to Grantee’s Vesting Date, all RSUs not yet forfeited

shall become fully vested and nonforfeitable as of the date of the Change in Control.

1.

Settlement

a.Subject to the requirements of Section 15 below, vested RSUs shall be settled on, or as soon as practicable and no later than 60 days after, the earliest to

occur of (i) the date the Grantee ceases to serve as a Director and incurs a separation from service (as determined under Section 409A), (ii) the date of a
Change in Control that qualifies as a change in the ownership or effective control of the Company or a change in the ownership of a substantial portion of the
assets of the Company (each as defined in Section 409A), or
(iii) the date of Grantee’s death. Settlement of the RSUs shall be made by delivering to Grantee a number of Shares equal to the number of vested RSUs,
rounded down to the next highest whole number of Shares, with any fractional Share paid in cash based on the closing price of a Share on the trading day
immediately prior to the applicable payment date. In the case of settlement due to Grantee’s death, the Shares shall be delivered to Grantee’s beneficiary or
personal representative of his estate as soon as practical and no later than 60 days after Grantee’s date of death.

b.The Company may deliver the Shares by the delivery of physical stock certificates or by certificateless book-entry issuance. The Company may, at the
request of Grantee or the personal representative of his estate, deliver the Shares to Grantee’s or the estate’s broker-dealer or similar custodian and/or issue the
Shares in “street name,” either by delivery of physical certificates or electronically.

2.

Stock; Dividends; Voting

a.Except as provided in Section 4.2, Grantee shall not have voting rights, rights to dividends or any other rights as a shareholder of the Company with
respect to the RSUs. Upon settlement of the RSUs and delivery of Shares, Grantee will obtain full voting and other rights as a shareholder of the Company.

b.In the event of any adjustments in authorized Shares as provided in Article 4 of the Plan, the number of RSUs and Shares or other securities to which

Grantee

2

shall be entitled pursuant to this Agreement shall be appropriately adjusted or changed to reflect such change, provided that any such additional RSUs, Shares
or additional or different shares or securities shall remain subject to the restrictions in this Agreement.

a.Grantee represents and warrants that he is acquiring the RSUs and the Shares under this Agreement for investment purposes only, and not with a view to

distribution thereof. Grantee is aware that the RSUs and the Shares may not be registered under the federal or any state securities laws and that, in addition to
the other restrictions on the Shares, the Shares will not be able to be transferred unless an exemption from registration is available. By making this award of
RSUs, the Company is not undertaking any obligation to register the RSUs or Shares under any federal or state securities laws.

1. Nontransferability.

Unless the Committee specifically determines otherwise, the RSUs are personal to Grantee and the RSUs may not be sold, assigned, transferred, pledged

or otherwise encumbered other than by will or the laws of descent and distribution. Any such purported transfer or assignment shall be null and void.

2. No Right to Continued Service as a Director

Nothing in this Agreement or the Plan shall be interpreted or construed to confer upon Grantee any right with respect to continuance of services as a

Director of the Company; nor shall this Agreement or the Plan interfere in any way with the right of the Company to terminate at any time Grantee’s service
as a Director, subject to Grantee’s rights under this Agreement.

3.

Taxes

Grantee shall be responsible for all federal, state and local income and employment taxes payable with respect to this Award of RSUs and the delivery of

Shares or cash in satisfaction of the RSUs.

4.

Plan Documents; Grantee Bound by the Plan

Grantee hereby acknowledges availability of the Plan, the Plan Prospectus and the Company’s latest annual report to shareholders or annual report on Form

10-K on the Company’s intranet. Grantee agrees to be bound by all the terms and provisions of the Plan.

5. Restrictive Covenants

a.Grantee hereby acknowledges that the Company may disclose (and/or has already disclosed) to the Grantee and the Grantee may be provided with

access to and otherwise make use of, certain valuable, Confidential Information (as defined below) of the Company. Grantee also acknowledges that due to
the Grantee’s relationship with the Company, Grantee will develop (and/or has developed) special

3

contacts and relationships with the Company’s employees and that it would be unfair and harmful to the Company if the Grantee took advantage of these
relationships to the detriment of the Company. For purposes of this Section 9, references to the Company shall be deemed to include references to any subsidiary
of the Company.

a.Grantee hereby agrees that during his service as a Director and for a period of one (1) year following any voluntary or involuntary termination of his

service as a Director of the Company (regardless of reason), the Grantee will not directly or indirectly, individually, or on behalf of any Person other than the
Company:

i.

solicit,  recruit  or  induce  (or  otherwise  assist  any  person  or  entity  in  soliciting,  recruiting  or  inducing)  any  employee  or  independent
contractor of the Company who performed work for the Company within the final year of the Grantee’s service with the Company to terminate his or her
relationship with the Company;

ii.

knowingly or intentionally damage or destroy the goodwill and esteem of the Company, the Company’s Business or the Company’s suppliers,

employees, patrons, customers, and others who may at any time have or have had relations with the Company.

b.The Grantee further agrees that during his service as a Director and for a period of one (1) year thereafter (or, with respect to Confidential Information
that constitutes a “trade secret” under applicable law, until such information ceases to be a trade secret), he will not, except as necessary to carry out his duties
as a Director of the Company, disclose or use Confidential Information without the Company’s prior written consent. The Grantee further agrees that, upon
termination or expiration of his service as a Director with the Company for any reason whatsoever or at any time, the Grantee will deliver promptly to the
Company all materials (including electronically-stored materials), documents, plans, records, notes, or other papers, and any copies in the Grantee’s possession
or control, relating in any way to the Company’s Business or containing any Confidential Information of the Company, which at all times shall be the property
of the Company.

c. For purposes of this Section 9, the following terms shall have the meanings specified below:

i.

“Company’s Business” means the businesses of (i) financing, renting, leasing and selling new, rental or reconditioned residential furniture,
electronic goods, household appliances, and related equipment and accessories; and/or (ii) providing web-based, virtual or remote lease-to-own programs or
financing.

ii.

“Confidential Information” means information, without regard to form and whether or not in writing, relating to Company’s customers,

operation, finances, and business that derives value, actual or potential, from not being generally known to other Persons, including, but not limited to, technical
or non-technical data (including personnel data relating to Company employees), formulas, patterns, compilations (including compilations of customer
information), programs, devices,

4

methods, techniques (including rental, leasing, and sales techniques and methods), processes, financial data (including rate and price information concerning
products and services provided by the Company), or lists of actual or potential customers (including identifying information about customers). Such
information and compilations of information shall be contractually subject to protection under this Agreement whether or not such information constitutes a
trade secret and is separately protectable at law or in equity as a trade secret. Confidential Information includes information disclosed to the Company by third
parties that the Company is obligated to maintain as confidential.

i.

“Person” has the meaning ascribed to such term in the Plan. For the avoidance of doubt, a Person shall include any individual, corporation,

bank, partnership, joint venture, association, joint-stock company, trust, unincorporated organization or other entity.

a.If, during his service as a Director of the Company or at any time during the restrictive periods described above, the Grantee violates the restrictive

covenants set forth in this Section 9, then the Committee may, notwithstanding any other provision in this Agreement to the contrary, cancel any RSUs
outstanding under this Award that have not yet been settled through the delivery of Shares. The parties further agree and acknowledge that the rights conveyed
by this Agreement are of a unique and special nature and that the Company will not have an adequate remedy at law in the event of a failure by the Grantee to
abide by its terms and conditions nor will money damages adequately compensate for such injury. It is, therefore, agreed between the parties that, in the event of
a breach by the Grantee of any of his obligations contained in this Section 9, the Company shall have the right, among other rights, to damages sustained thereby
and to obtain an injunction or decree of specific performance from any court of competent jurisdiction to restrain or compel the Grantee to perform as agreed
herein. The Grantee agrees that this Section 9 shall survive the termination of his or her service as a Director of the Company. Nothing contained herein shall in
any way limit or exclude any other right granted by law or equity to the Company.

1. Modification of Agreement

No provision of this Agreement may be materially amended or waived unless agreed to in writing and signed by the Committee (or its designee). Any
such amendment to this Agreement that is materially adverse to Grantee shall not be effective unless and until Grantee consents, in writing or by electronic
means, to such amendment. The failure to exercise, or any delay in exercising, any right, power or remedy under this Agreement shall not waive any right,
power or remedy which the Company has under this Agreement.

2.

Severability

Should any provision of this Agreement be held by a court of competent jurisdiction to be unenforceable or invalid for any reason, the remaining

provisions of this Agreement shall not be affected by such holding and shall continue in full force in accordance with their terms.

5

1. Governing Law

The validity, interpretation, construction and performance of this Agreement shall be governed by the laws of the State of Georgia without giving effect to

the conflicts of laws principles thereof.

2.

Successors in Interest

This Agreement shall inure to the benefit of, and be binding upon, the Company and its successors and assigns. This Agreement shall inure to the benefit

of Grantee’s legal representatives. All obligations imposed upon Grantee and all rights granted to the Company under this Agreement shall be final, binding and
conclusive upon Grantee’s heirs, executors, administrators and successors.

3. Resolution of Disputes

Any dispute or disagreement which may arise under, or as a result of, or in any way relate to the interpretation, construction or application of this
Agreement shall be determined by the Committee (or its designee). Any determination made hereunder shall be final, binding and conclusive on Grantee and
the Company for all purposes.

4. Code Section 409A

This Agreement and this award of RSUs is intended to be comply with Code Section 409A and the regulations and guidance promulgated thereunder

(“Section 409A”). This Agreement shall be interpreted and administered by the Committee (or its designee) as it determines necessary or appropriate in
accordance with Section 409A to avoid a plan failure under Code Section 409A(a)(1).
Specifically, if any RSU is subject to Section 409A, (i) no payment of Shares that is payable upon the Grantee’s separation from service as a Director will be
payable unless and until Grantee incurs a separation from service as defined in Section 409A, and (ii) if the Grantee is a specified employee as determined under
Section 409A, any settlement of the RSUs by payment of Shares that is payable upon Grantee’s separation from service, rather than upon a fixed date or due to
death, shall be subject to the six-month delay rules of Section 409A. The Company does not guarantee any particular tax treatment, and Grantee is solely
responsible for any taxes owed as a result of this Agreement and these RSUs.

[Signature Page Follows]

6

IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first above written.

AARON’S, INC.

By:

Grantee hereby (i) acknowledges that a copy of the Plan, the Plan Prospectus and the Company’s latest annual report to shareholders or annual report on
Form 10-K are available from the Company’s intranet site or upon request, (ii) represents that he is familiar with the terms and provisions of this Agreement
and the Plan, and (iii) accepts the award of RSUs subject to all the terms and provisions of this Agreement and the Plan. Grantee hereby agrees to accept as
binding, conclusive and final all decisions or interpretations of the Compensation Committee of the Board of Directors upon any questions arising under the
Plan. Grantee consents to the delivery of documents and other communications by electronic means.

GRANTEE:

[DIRECTOR NAME]

7

Exhibit 10.22

November 2, 2020                            

Rachel George

Dear Rachel,

It is with great enthusiasm that we are extending an offer of employment to you as General Counsel, Corporate Secretary and Chief Corporate
Affairs Officer with Aaron’s, Inc. I have noted below the terms of the offer.
The terms of the offer are as follows:

Position:    General Counsel, Corporate Secretary and Chief Corporate Affairs Officer
Effective Date:                     11/23/2020
Compensation:                    $475,000 annualized
AIP Target Eligibility:                $310,000 annualized
Long-Term Incentive Target Eligibility:        $475,000 annualized
Total Annualized Target Compensation:        $1,260,000*

        *Includes estimate of annualized base plus AIP and LTI at target.

Within  thirty  days  of  commencement  of  your  employment,  you  will  be  paid  a  $200,000  signing  bonus.  You  will  be  provided  with  a
separately executed “claw back” agreement for the signing bonus, subject to a 24-month employment requirement. In addition, within thirty
days of completion of one year of employment, you will be paid a $200,000 retention bonus. 

You will be provided up to $150,000 in relocation expenses allocation and are expected to complete your move to Atlanta by June 30, 2021.
Reimbursable relocation expenses include real estate fees, travel, commuting home, temporary housing while commuting, moving expenses,
including vehicles, and the final trip to your new work location. The relocation expenses are compensatory and will be grossed-up for the tax
impact. You will be provided with a separately executed “claw back” agreement for the relocation expense as well, subject to a 18-month
employment requirement.

You  will  be  eligible  to  participate  in  the  Executive  Severance  Pay  Plan  of  Aaron’s.  Your  initial  salary  grade  will  be  21,  which  currently
would  entitle  you  to  (i)  12  months  of  base  salary  plus  target  bonus  and  12  months  of  COBRA  premiums  upon  your  termination  by  the
company, or (ii) 24 months of base salary and target bonus, 24 months of COBRA premiums, and a pro-rated target bonus for the year of
your termination upon your termination within two years of a Change of Control. Both (i) and (ii) are subject to the terms and conditions of
such Plan.

You will report directly to me and will be based out of our Store Support Center.

You  will  meet  with  a  member  of  our  Human  Resources  team  in  our  Galleria  location  on  your  first  day  of  employment  to  fill  out  any
remaining paperwork. Please bring two forms of identification for purposes of filling out an I-9 Form.

                            
Exhibit 10.22

Also note this offer of employment is contingent upon the successful completion of background and reference checks and pre-employment
drug screening.

As an Aaron’s team member, you will be eligible for a competitive benefits package which includes:
• Medical, Dental, and Vision insurance coverage, if elected, effective the 30  day of service.
• You may elect to participate in short-term disability, long-term disability, or supplemental life insurance benefits as well.
• Vacation (18 days), and holidays (6 days).
•

401(k)  plan  with  an  entry  date  of  the  first  of  the  month  following  30  days  of  employment.  Eligible  for  the  company  match  after
completing one year of employment (4% match on the first 5% of a team member’s deferral).

th

• Deferred  Compensation  Plan  with  immediate  eligibility  for  the  company  match  (4%  match  on  the  first  5%  of  a  team  member’s

deferral). Must enroll within 30 days of your date of hire or wait until the next annual open enrollment period.

Our dress code is casual. On your start date, you will have access to our Dress Code Policy as well as a Look Book that outlines acceptable
clothing within the casual dress code

Details regarding the executive compensation plans:

• You are eligible to participate in the Aaron’s Incentive Program, or AIP. AIP is the Store Support Center short-term incentive plan for

which your position is eligible. The incentive calculation is based upon your base pay earnings.

• Aaron’s  Long-Term  Incentive  Plan  (LTI)  Plan  –  You  are  eligible  to  participate  in  this  plan.  Grants  are  made  on  an  annual  basis

typically in March at the discretion of the Board of Directors.

• Within  five  years  of  becoming  an  executive  with  Aaron’s,  you  are  required  to  own  two  times  your  annual  base  salary  in  Aaron’s

stock.

This letter should not be construed as an employment contract. Your employment is not for any definite period of time. Aaron’s reserves the
right to change your compensation and/or benefits at any time. As is the case for all team members, your employment with Aaron’s, Inc., will
be “at will”, which means that you or Aaron’s has the right to terminate the relationship at any time and/or for any reason.
If you are in agreement with the above information and if you accept this offer of employment, please sign below and return to me as soon as
possible.

If you should have any questions, please contact me at your earliest convenience.               

Sincerely,

Douglas Lindsay
CEO, Aaron’s, Inc.

                            
Exhibit 10.22

I have read and understand the above.
___________________________________________________ ______________________
Rachel George                        Date
CC:     John Karr

Linda Travis
    Team Member File

                            
Exhibit 10.23

August 6, 2020

VIA EMAIL ONLY

Robert P. Sinclair

Re:     Completion Bonus Agreement

Dear Robert:

As  an  employee  of  Aaron’s,  Inc.  or  its  affiliates  (individually  and/or  collectively,  as  applicable,  the
“Company”),  you  are  aware  that  the  Company  intends  to  separate  its  Progressive  Leasing  and  Aaron’s  Business
segments by way of a spin-off or other transaction (the “Transaction”).

In recognition of the fact that you are a key member of the Company’s team, we are offering you a bonus in
connection with the completion of the Transaction, subject to the terms and conditions of this letter agreement (this
“Agreement”).  Your  Completion  Bonus  (as  defined  below)  will  be  payable  to  you  if  you  remain  continuously
employed  by  the  Company  or  its  successors  or  assigns,  as  applicable  (references  to  “Company”  shall  include  the
Company’s  affiliates,  successors  or  assigns,  as  applicable),  through  March  15,  2021  (the  “Completion  Date”),
subject to the terms and conditions set forth below.

1.

Completion Bonus

Subject to the conditions set forth in this Agreement, the Company will make a special one-time cash payment
to  you  equal  to  $377,500  as  a  completion  bonus  for  the  Transaction  (the  “Completion  Bonus”)  less  applicable
withholdings  and deductions.  Your Completion  Bonus will be paid by the Company in cash within sixty (60) days
following  the  Completion  Date.  No  part  of  the  Completion  Bonus  will  be  treated  as  compensation  paid  to  you  for
purposes of calculating your entitlement to any retirement or other benefits provided by the Company.

2.

Conditions for Completion Bonus

Your  rights  with  respect  to  the  Completion  Bonus  are  subject  to  your  satisfaction  of  the  following

requirements:

(a)

From now until the Completion Date, (i) you must remain an employee of the Company, and (ii) you
must not have terminated your employment or given notice of termination of your employment with
the Company without Good Reason (as defined below);

Robert P. Sinclair
Completion Bonus Agreement
August 6, 2020
Page 2

(b)

(c)

(d)

(e)

From now until the Completion Date, the Company has not terminated your employment (or given you
notice of the termination of your employment) for Cause (as defined below);

You have not filed or asserted any claims on or before the Completion Date against the Company and
you have executed and delivered to the Company a general release of claims agreement substantially
in  the  form  attached  hereto  as  Attachment  A pertaining  to  certain  claims  you  may  have  against  the
Company and its related parties up to and through the Completion Date (“Release”) within twenty-one
(21) days following the Completion Date, you have not revoked the Release during the seven (7) day
period  following  your  delivery  of  the  Release,  and  the  Release  has  become  effective  and  non-
revocable in accordance with its terms;

You will assist the Company in all of its efforts to complete the Transaction in a timely manner up to
and  through  the  Completion  Date.  In  performing  your  duties,  you  will  maintain  total  confidentiality
regarding the Transaction (except as the Company permits you to disclose); and

You  will  keep  confidential  the  existence  and  terms  of  this  Agreement  and  will  not  discuss  it  with
anyone other than John H. Karr, Vice President, Total Rewards, of the Company, and in confidence,
your  spouse,  tax  and/or  legal  advisor  (except  to  the  extent  the  terms  of  this  Agreement  are  publicly
disclosed by the Company) or as required by applicable law.

For  purposes  of  this  Agreement,  “Cause”  means,  unless  provided  otherwise  in  an  individual  agreement

between you and the Company:

(A)

(B)

The  commission  by  you  of  an  act  of  fraud,  embezzlement,  theft  or  proven  dishonesty,  or  any  other
illegal act or practice (whether or not resulting in criminal prosecution or conviction);

The  willful  engaging  by  you  in  misconduct  which  is  deemed  by  the  Chief  Executive  Officer of the
Company, in good faith, to be materially injurious to the Company, monetarily or otherwise; or

(C)

The willful and continued failure or habitual neglect by you to perform your duties with the Company.

For purposes of this Agreement, no act or failure to act by you will be deemed to be “willful” unless done or
omitted  to be done by you not in good faith  and without  reasonable  belief  your action  or omission  was in the best
interest  of  the  Company.  “Cause”  under  (A),  (B)  or  (C)  shall  be  determined  by  the  Chief  Executive  Officer of the
Company.

For purposes of this Agreement, “Good Reason” means the occurrence of any of the following circumstances

without your express written consent:

    
Robert P. Sinclair
Completion Bonus Agreement
August 6, 2020
Page 3

(A)        A  material  diminution  in  your  annual  base  salary  other  than  as  a  result  of  an  across-the-board  base

salary reduction similarly affecting other employees of the Company;

(B)    A material diminution in your authority, duties, or responsibilities;

(C)    A material change in the geographic location at which you must perform services for the Company (for
this purpose, the relocation of your current principal office location to a location more than fifty (50)
miles from its current location will be deemed to be material); or

(D)    A material breach of this Agreement by the Company;

provided that any of the events described above shall constitute Good Reason only if (i) you provide the Company
written notice of the existence of the event or circumstances constituting Good Reason (with sufficient specificity for
the Company to respond to such claim) within sixty (60) days of the initial existence of such event or circumstances,
(ii) you cooperate in good faith with the Company’s efforts to cure such event or circumstance for a period not less
than thirty (30) days following your notice to the Company (the “Cure Period”), (iii) notwithstanding such efforts,
the  Company  fails  to  cure  such  event  or  circumstances  prior  to  the  end  of  the  Cure  Period,  and  (iv)  you  terminate
employment with the Company within sixty (60) days after the end of the Cure Period.

3.

Administration and Interpretations

Other than as set forth in Section 2, the Completion Bonus will be administered solely by John H. Karr, Vice
President, Total Rewards, of the Company. The interpretations and determinations of John H. Karr, Vice President,
Total Rewards, of the Company shall be final, binding and conclusive on all interested parties.

4.

Arbitration

1.

Rules;  Jurisdiction.  Any  controversy,  dispute  or  claim  arising  out  of,  relating  to  or  concerning  this
Agreement (a “Disputed Matter”) will be resolved pursuant to this Section 4. Any such controversy, dispute or claim
will be settled in Atlanta, Georgia, in accordance with the applicable rules of the American Arbitration Association
(the “AAA”) then in effect; provided, however, that a breach of the obligations under this Section 4 may be enforced
by an action for injunctive relief and damages in a court of competent jurisdiction. If the rules of the AAA differ from
any provisions of this Agreement, the provisions of this Agreement will control.

2.

Terms  of  Arbitration.  The  arbitrator  chosen  in  accordance  with  these  provisions  shall  not  have  the
power to alter, amend or otherwise affect the terms of these arbitration provisions or the provisions of this Agreement
except as otherwise expressly provided herein.

3.

Binding Effect. The arbitrator will have the authority to grant only such equitable and legal remedies

that would be available in any judicial proceeding instituted to resolve a

    
Robert P. Sinclair
Completion Bonus Agreement
August 6, 2020
Page 4

Disputed  Matter,  and  the  decision  of  the  arbitrator  within  the  scope  of  the  submission  will  be  final  and  conclusive
upon all interested parties. Judgment upon any award rendered by the arbitrator may be entered in any court having
subject  matter  jurisdiction  to  render  such  judgment.  In  the  event  any  provision  of  this  Section  4 is  found  to  be
unenforceable for any reason by a court or an arbitrator, the court or arbitrator, as the case may be, shall reform this
Section 4 to the extent necessary to render it enforceable.

4.

Time for Arbitration. Any demand for arbitration involving an alleged breach of this Agreement shall
be filed within one (1) year of the date the claim became known or should have become known; provided, however,
any claim involving an alleged statutory obligation may be filed with the AAA and served on the other party at any
time within the period covered by the applicable statute of limitations.

5.

Payment  of  Costs.  To  the  extent  permitted  by  applicable  law,  you  and  the  Company  each  hereby
agrees  to  pay  one  half  the  arbitrator’s  fees,  the  costs  of  transcripts  and  all  other  expenses  of  the  arbitration
proceedings; provided, however, that the arbitrator shall have the authority to determine payment of costs as part of
the award or to allocate costs in accordance with the AAA rules.

6.

Burden of Proof; Basis of Decision. For any claim submitted to arbitration, the burden of proof shall
be as it would be if the claim were litigated in a judicial proceeding except where otherwise specifically provided in
this Agreement, and the decision shall be based on the application of the law of the State of Georgia (as determined
from statutes, court decisions and other recognized authorities) to the facts found by the arbitrator.

5.

Assignment

This Agreement is personal to you and may not be assigned by you. This Agreement shall inure to the benefit

of and be binding upon the Company and its successors and assigns.

6.

Governing Law

This  Agreement  shall  be  governed  by  and  construed  in  accordance  with  the  law  of  the  State  of  Georgia

without reference to principles of conflict of laws.

7.

Termination

This Agreement shall automatically terminate on the Completion Date, subject to the Company’s obligation to
pay  the  Completion  Bonus;  provided that  the  Company  may  elect  in  its  sole  discretion  to  extend  such  date  of
determination by delivery of a written notice to you.

8.

Effect on Existing Employment

This Agreement shall not be construed as giving you the right to be retained in the employ of the Company.
You  acknowledge  and  understand  that  your  employment  with  the  Company  is  on  an  “at  will”  basis.  Except  as
otherwise specifically set forth herein, your

    
Robert P. Sinclair
Completion Bonus Agreement
August 6, 2020
Page 5

employment agreement and other agreements with the Company, if any, shall remain in full force and effect.

9.

No Trust Fund

This Agreement shall not be construed to create (or an obligation to create) a trust or separate fund of any kind
or a fiduciary relationship between the Company and you or any other person. To the extent that you acquire the right
to  receive  payments  from  the  Company  under  this  Agreement,  such  right  shall  be  no  greater  than  the  right  of  any
unsecured general creditor of the Company. The obligations of the Company to make payments under this Agreement
shall be contractual only and all such payments shall be made solely from the general assets of the Company.

10.

Amendment

This Agreement may not be amended or modified other than by a written agreement executed by you and the
Company or its successors, nor may any provision hereof be waived other than by a writing executed by you or the
Company or its successors or assigns.

11.

Entire Agreement

This Agreement represents the complete understanding of the parties with respect to the subject matter hereof
and supersedes all prior and contemporaneous discussions and agreements between any parties with respect to such
subject matter.

12.

Counterparts

This Agreement may be signed in counterparts, each of which shall be an original, with the same effect as if

the signatures thereto and hereto were upon the same instrument.

13.

Section 409A of the Code

The Company intends that this Agreement comply with Section 409A of the Internal Revenue Code of 1986,
as amended (the “Code” and such section, “Section 409A”) to the extent that the requirements of Section 409A are
applicable (and not exempt pursuant to the short term deferral exception under Treas. Reg. Section 1.409A-1(b)(4) or
otherwise), and the provisions of this Agreement shall be construed in a manner consistent with that intention. If the
Company  believes,  at  any  time,  that  any  payment  or  benefit  under  this  Agreement  that  is  subject  to  Section  409A
does not so comply, this Agreement will be interpreted or reformed in the manner necessary to achieve compliance
with  Section  409A.  While  the  payment  provided  hereunder  are  intended  to  be  structured  in  a  manner  to  avoid  the
implication  of  any  penalty  taxes  under  Section  409A,  in  no  event  whatsoever  shall  the  Company  be  liable  for  any
additional tax, interest, or penalties that may be imposed on you as a result of Section 409A.

    
Robert P. Sinclair
Completion Bonus Agreement
August 6, 2020
Page 6

14.

Code Section 280G

Notwithstanding any provision of this Agreement to the contrary, if the payment received or to be received by
you are contingent on the occurrence of a change in control (including if the payment was generated by the change in
control  or  is  made  as  a  result  of  an  event  that  is  closely  associated  with  the  change  in  control  and  the  event  is
materially  related  to  the  change  in  control),  whether  pursuant  to  the  terms  of  this  Agreement  or  any  other  plan,
arrangement  or  agreement  with  the  Company  (all  such  payments  and  benefits,  being  hereinafter  referred  to  as  the
“Total Payments”), and such payments or benefits would be subject to the excise tax imposed under Code Section
4999  (the  “Excise  Tax”),  you  shall  receive  the  Total  Payments  and  be  responsible  for  the  Excise  Tax;  provided,
however, that you shall not receive the Total Payments and the Total Payments shall be reduced to the Safe Harbor
Amount if (x) the net amount of such Total Payments, as so reduced to the Safe Harbor Amount (and after subtracting
the net amount of federal, state and local income taxes on such reduced Total Payments) is greater than or equal to (y)
the net amount of such Total Payments without such reduction (but after subtracting the net amount of federal, state
and local income taxes on such Total Payments and the amount of the Excise Tax to which you would be subject in
respect of such unreduced Total Payments). The “Safe Harbor Amount” is the amount to which the Total Payments
would hypothetically have to be reduced so that no portion of the Total Payments would be subject to the Excise Tax.
Any  calculations  or  determinations  required  for  purposes  of  this  Section  14 shall  be  made  by  an  accounting  firm
selected by the Company (which may be the Company’s normal accounting firm).

If you agree with the terms of this Agreement, please sign and return it to John H. Karr, Vice President, Total
Rewards, of the Company by August 11, 2020. We will contact you about the timing for the execution of the Release.

We thank you in advance for the valuable contribution which you have made and which we are sure you will

continue to make to the Company.

The Completion Bonus will not be applicable in any other circumstances or for any other future transaction,

unless explicitly agreed in writing by the Company and you.

Sincerely,

By: ________________________________
Steven A. Michaels

Chief Financial Officer and
President of Strategic Operations

ACCEPTED AND AGREED:

_____________________________
Robert P. Sinclair

Date: ________________________

    
ATTACHMENT A
Waiver and Release Agreement

This Waiver and Release Agreement (the “Agreement”) by and between Aaron’s, Inc. (the “Company”)  and
Robert  P.
 Sinclair  (“You”  or  “Your”)  (collectively  the  “Parties”)  is  entered  into  and  effective  as  of
_______________, 2021 (the “Effective Date”). All capitalized terms not otherwise defined in this Agreement have
the meaning ascribed to them in the letter agreement between You and the Company dated August 6, 2020 (“Letter
Agreement”) which is fully incorporated herein by reference.

1

1.        Consideration.  The  Company  agrees  to  pay  You  the  Completion  Bonus  as  set  forth  in  Your  Letter
Agreement subject to (a) Your execution and delivery of this Agreement to the Company, (b) Your non-revocation of
this Agreement, and (c) this Agreement becoming non-revocable and effective in accordance with its terms.

 tort,

 negligent  hiring,

 negligent  training,

 negligent  retention,

 negligent  supervision,

2.    Release. In exchange for the consideration set forth above, and subject to Section 10 below, You release
and discharge the Company from any and all claims or liability, whether known or unknown, arising out of any event,
act, or omission occurring on or before the day You sign this Agreement, including, but not limited to, claims arising
out of Your employment, claims arising out of the Employee Retirement Income Security Act of 1974 (ERISA), 29
U.S.C. §§ 1001-1461, claims arising under the Age Discrimination in Employment Act (ADEA), claims for breach of
contract,
 employment
discrimination, retaliation, or harassment, as well as any other statutory or common law claims, at law or in equity,
recognized under any federal, state, or local law. You agree that the Completion Bonus amount is the only payment or
benefit  You  are  entitled  to  receive  under  Your  Letter  Agreement.  You  further  agree  that  You  have  suffered  no
harassment, retaliation, employment discrimination, or work-related injury or illness and that You do not believe that
this  Agreement  is  a  subterfuge  to  avoid  disclosure  of  sexual  harassment  or  gender  discrimination  or  to  waive  such
claims. You acknowledge and represent that You: (a) have been fully paid (including, but not limited to, any overtime
to which You are entitled, if any) for hours You worked for the Company through the date You sign this Agreement,
and  (b)  do  not  claim  that  the  Company  violated  or  denied  Your  rights  under  the  Fair  Labor  Standards  Act.
Notwithstanding the foregoing, the release of claims set forth above does not waive Your rights under this Agreement
or  the  Letter  Agreement,  or  Your  rights  with  respect  to  workers  compensation  or  unemployment  benefits.  You
acknowledge and agree that You are otherwise waiving all rights to sue or obtain equitable, remedial or punitive relief
from the Company of any kind whatsoever concerning any claims subject to this release of claims, including, without
limitation,  back  pay,  front  pay,  attorneys’  fees  and  any  form  of  injunctive  relief.  You  expressly  waive  all  rights
afforded  by  any  statute  which  limits  the  effect  of  a  release  with  respect  to  unknown  claims.  You  understand  the
significance of Your release of unknown claims and Your waiver of statutory protection against a release of unknown
claims. Notwithstanding the foregoing, You further acknowledge that You are not waiving and are not being required
to waive any right that cannot be waived by law, including the right to file a charge or participate in an administrative
investigation  or  proceeding  of  the  Equal  Employment  Opportunity  Commission  or  any  other  government  agency
prohibiting  waiver  of  such  right;  provided,  however,  that  You  hereby  disclaim  and  waive  any  right  to  share  or
participate  in  any  monetary  award  resulting  from  the  prosecution  of  such  charge  or  investigation  (other  than  any
governmental whistleblower awards).

1
 For  purposes  of  Sections  2  and  3  of  this  Agreement,  the  term  “Company”  includes  the  Company,  the  Company’s  parents,  subsidiaries,
A-1
affiliates, successors, assigns, and all related companies, as well as each of their respective current and former officers, directors, shareholders,
members, managers, employees, agents, and other representatives, any employee benefits plan of the Company, and any fiduciary of those plans.

    
You further acknowledge and agree that, as of the day You sign this Agreement, You have fully disclosed to
the Company in writing any and all information which could give rise to claims against the Company, and other than
such  conduct  or  actions  You  have  disclosed  to  the  Company,  You  are  not  aware  of  any  conduct  or  action  by  the
Company which would be in violation of any federal, state, or local law.

3.    No Admission of Liability. This Agreement is not an admission of liability by the Company.

4.        Section  409A.  The  Company  intends  that  all  benefits  provided  under  this  Agreement  shall  either  be
exempt from or comply with Section 409A of the Internal Revenue Code of 1986, as amended. Without limiting the
generality  of  the  foregoing,  if  the  period  during  which  You  have  discretion  to  execute  or  revoke  this  Agreement
straddles  two  calendar  years,  Your  Completion  Bonus  will  be  paid  as  soon  as  practicable  in  the  second  of  the  two
calendar  years,  regardless  of  within  which  calendar  year  You  actually  execute  and  deliver  this  Agreement  to  the
Company, subject to the Agreement first becoming effective.

5.    Attorneys’ Fees. In the event of litigation relating to this Agreement other than a challenge to the release
set forth in Section 2, the Company shall, if it is the prevailing party, be entitled to recover attorneys’ fees and costs
of litigation, in addition to all other remedies available at law or in equity.

6.    Waiver. The Company’s failure to enforce any provision of this Agreement shall not act as a waiver of
that or any other provision. The Company’s waiver of any breach of this Agreement shall not act as a waiver of any
other breach.

7.        Severability.  The  provisions  of  this  Agreement  are  severable.  If  any  provision  of  this  Agreement  is
determined to be unenforceable, in whole or in part, then such provision shall be modified so as to be enforceable to
the maximum extent permitted by law. If such provision cannot be modified to be enforceable, the provision shall be
severed  from  this  Agreement  to  the  extent  unenforceable.  The  remaining  provisions  and  any  partially  enforceable
provisions shall remain in full force and effect.

8.        Successors  and  Assigns.  This  Agreement  shall  be  assignable  to,  and  shall  inure  to  the  benefit  of,  the
Company’s  successors  and  assigns,  including,  without  limitation,  successors  through  merger,  name  change,
consolidation, or sale of a majority of the Company’s stock or assets, and shall be binding upon You and Your heirs
and assigns.

9.    Entire Agreement. This Agreement constitutes the entire agreement between the Parties with respect to
the  subject  matter  hereof.  Other  than  the  terms  of  this  Agreement  and  the  Your  Letter  Agreement,  no  other
representation, promise, or agreement has been made with You to cause You to sign this Agreement.

10.    Non-Interference. Notwithstanding anything to the contrary set forth in this Agreement or in any other
agreement  between  You  and  the  Company,  nothing  in  this  Agreement  or  in  any  other  agreement  shall  limit  Your
ability,  or  otherwise  interfere  with  Your  rights,  to  (a)  file  a  charge  or  complaint  with  the  Equal  Employment
Opportunity Commission, the National Labor Relations Board, the Occupational Safety and Health Administration,
the  Securities  and  Exchange  Commission,  or  any  other  federal,  state,  or  local  governmental  agency  or  commission
(each  a  “Government  Agency”),  (b)  communicate  with  any  Government  Agency  or  otherwise  participate  in  any
investigation  or  proceeding  that  may  be  conducted  by  any  Government  Agency,  including  providing  documents  or
other information, without notice to the Company, (c) receive an award for information provided to any Government
A-2
Agency, or (d) engage in activity

    
specifically  protected  by  Section  7  of  the  National  Labor  Relations  Act,  or  any  other  federal  or  state  statute  or
regulation.

11.    Governing Law/Consent to Jurisdiction and Venue. The laws of the State of Georgia shall govern this
Agreement.  If  Georgia’s  conflict  of  law  rules  would  apply  another  state’s  laws,  the  Parties  agree  that  Georgia  law
shall still govern. You consent to the personal jurisdiction of the courts in Georgia. You waive (a) any objection to
jurisdiction or venue, or (b) any defense claiming lack of jurisdiction or venue, in any action brought in such courts.

12.    Counterparts. The Parties acknowledge and agree that this Agreement may be executed in one or more
counterparts, including facsimiles and scanned images, and it shall not be necessary that the signatures of all Parties
hereto be contained on any one counterpart, and each counterpart shall constitute one and the same Agreement.

You acknowledge that You have entered into this Agreement freely and without coercion, that You have been
advised  by  the  Company  to  consult  with  counsel  of  Your  choice,  that  You  have  had  adequate  opportunity  to  so
consult, and that You have been given all time periods required by law to consider this Agreement, including but not
limited  to  the  21-day  period  required  by  the  ADEA  (the  “Consideration  Period”).  You  understand  that  You  may
execute  this  Agreement  fewer  than  21  days  from  its  receipt  from  the  Company,  but  agree  that  such  execution  will
represent Your knowing waiver of such Consideration Period. You further acknowledge that within the 7-day period
following Your execution of this Agreement (the “Revocation Period”), You will have the unilateral right to revoke
this Agreement, and that the Company’s obligations hereunder will become effective only upon the expiration of the
Revocation  Period  without  Your  revocation  hereof.  In  order  to  be  effective,  notice  of  Your  revocation  of  this
Agreement  must  be  received  by  the  Company  in  writing  on  or  before  the  last  day  of  the  Revocation  Period.  Such
revocation  must  be  sent  to  the  Company’s  Vice  President,  Total  Rewards,  at  400  Galleria  Parkway  SE,  Suite  300,
Atlanta, Georgia, 30339.

If  the  terms  set  forth  in  this  Agreement  are  acceptable,  please  initial  each  page,  sign  below,  and  return  the
signed original to the Company. If the Company does not receive a signed original on or before the 22nd day after
You  receive  this  Agreement,  then  this  offer  is  automatically  revoked  and  You  shall  not  be  entitled  to  the
consideration set forth in this Agreement.

IN WITNESS WHEREOF, the Parties hereto have executed this Agreement as of the Effective Date.

Aaron’s, Inc.                        Robert P. Sinclair

By: _____________________________        ___________________________________                                            

Its: ______________________________        Date: _______________________________

Date: ____________________________

A-3

    
NAME

Aaron's, LLC

Aaron Investment Company

Aaron’s Canada, ULC

Aaron’s Logistics, LLC

Envizzo, LLC

Aaron’s Procurement Company, LLC

Aaron’s Strategic Services, LLC

Aaron's Business Real Estate Holdings, LLC

Aaron's US HoldCo, Inc.

Woodhaven Furniture Industries, LLC

99LTO, LLC

STATE OR COUNTRY OF INCORPORATION

Exhibit 21

Georgia

Delaware

Canada

Georgia

Georgia

Georgia

Georgia

Georgia

Georgia

Georgia

Georgia

Exhibit 23

We consent to the incorporation by reference in the following Registration Statements:

Consent of Independent Registered Public Accounting Firm

1) Registration Statement (Form S-8 No. 333-250900) dated November 19, 2020 pertaining to The Aaron’s Company, Inc. 2020 Equity and Incentive Plan,

The Aaron’s Company, Inc. Employer Stock Purchase Plan and The Aaron’s Company, Inc. Deferred Compensation Plan, and
2) Registration Statement (Form S-8 No. 333-252198) dated January 19, 2021 pertaining to the Aaron’s 401(k) Retirement Plan;

of our report dated February 23, 2021, with respect to the consolidated and combined financial statements of The Aaron’s Company, Inc. included in this Annual
Report (Form 10-K) of The Aaron’s Company, Inc. for the year ended December 31, 2020.

/s/ Ernst & Young LLP

Atlanta, Georgia
February 23, 2021

Exhibit 31.1

1.

2.

3.

4.

I, Douglas A. Lindsay, certify that:

I have reviewed this annual report on Form 10-K of The Aaron’s Company, Inc.;

CERTIFICATION

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial
condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange
Act Rules 13a-15(e) and 15d-15(e)) and have:

a)

b)

c)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to
ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those
entities, particularly during the period in which this report is being prepared;

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent
fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected or is reasonably likely to
materially affect the registrant’s internal control over financial reporting; and

5.

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the
registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a)

b)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably
likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal controls
over financial reporting.

Date: February 23, 2021

/s/Douglas A. Lindsay

Douglas A. Lindsay

Chief Executive Officer and Director 
(Principal Executive Officer)

Exhibit 31.2

1.

2.

3.

4.

I, C. Kelly Wall, certify that:

I have reviewed this annual report on Form 10-K of The Aaron’s Company, Inc.;

CERTIFICATION

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial
condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange
Act Rules 13a-15(e) and 15d-15(e)) and have:

a)

b)

c)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to
ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those
entities, particularly during the period in which this report is being prepared;

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent
fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected or is reasonably likely to
materially affect the registrant’s internal control over financial reporting; and

5.

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the
registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a)

b)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably
likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal controls
over financial reporting.

Date: February 23, 2021

/s/ C. Kelly Wall
C. Kelly Wall
Chief Financial Officer (Principal Financial Officer)

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED
PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

I, Douglas A. Lindsay, Chief Executive Officer of The Aaron’s Company, Inc. (the “Company”), certify, pursuant to Section 906 of the Sarbanes-Oxley

Exhibit 32.1

Act of 2002, 18 U.S.C. Section 1350, that:
(1)

The Annual Report on Form 10-K of the Company for the annual period ended December 31, 2020 (the “Report”) fully complies with the requirements of
Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

(2)

Date: February 23, 2021

/s/Douglas A. Lindsay
Douglas A. Lindsay
Chief Executive Officer and Director 
(Principal Executive Officer)

  
  
  
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED
PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

I, C. Kelly Wall, Chief Financial Officer of The Aaron’s Company, Inc. (the “Company”), certify, pursuant to section 906 of the Sarbanes-Oxley Act of

Exhibit 32.2

2002, 18 U.S.C. Section 1350, that:
(1)

The Annual Report on Form 10-K of the Company for the annual period ended December 31, 2020 (the “Report”) fully complies with the requirements of
Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

(2)

Date: February 23, 2021

/s/ C. Kelly Wall
C. Kelly Wall
Chief Financial Officer (Principal Financial Officer)