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Aaron's Company

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Exchange NYSE
Sector Industrials
Industry Rental & Leasing Services
Employees 10,000+
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FY2004 Annual Report · Aaron's Company
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Annual Report 2004

Aaron Rents, Inc. serves consumers and businesses through the sale
and lease ownership, rental and retailing of consumer electronics,
residential and office furniture, household appliances, computers and
accessories with over 1,050 Company-operated and franchised stores
in the United States, Puerto Rico and Canada. The Company’s major
operations are the Aaron’s Sales & Lease Ownership Division, the
Rent-to-Rent Division and MacTavish Furniture Industries. Aaron
Rents is the industry leader in catering to the moderate income 
consumer, offering affordable payment plans, quality merchandise 
and superior service. The Company’s strategic focus is on growing 
the sales and lease ownership business through the addition of new
Company-operated stores by both internal expansion and acquisitions,
as well as through our successful and expanding franchise program.

Contents
Financial Highlights  . . . . . . . . . . . . . . 1
Letter to Shareholders  . . . . . . . . . . . . 2
Aaron’s Sales & Lease Ownership  . . . . . 5
Franchise Operations  . . . . . . . . . . . . . 7
Acquisitions  . . . . . . . . . . . . . . . . . . . 9
Rent-to-Rent  . . . . . . . . . . . . . . . . . . 10
MacTavish Furniture Industries 
and Fulfillment Centers  . . . . . . . . . . . 11
Aaron’s Community Outreach Program . 11
Selected Financial Information  . . . . . . 12
Management’s Discussion and 
Analysis of Financial Condition 
and Results of Operations  . . . . . . . . . 13
Consolidated Balance Sheets  . . . . . . . . 21
Consolidated Statements of Earnings  . . 22
Consolidated Statements of 
Shareholders’ Equity  . . . . . . . . . . . . . 22
Consolidated Statements of Cash Flows 23
Notes to Consolidated 
Financial Statements  . . . . . . . . . . . . . 24
Management Report on Internal 
Control Over Financial Reporting . . . . . 33
Reports of Independent Registered Public
Accounting Firm . . . . . . . . . . . . . . . . 34
Common Stock Market 
Prices & Dividends  . . . . . . . . . . . . . .35
Store Locations  . . . . . . . . . . . . . . . . 36
Board of Directors and Officers . . . . . . 37
Corporate and Shareholder Information . 37

Financial Highlights

(Dollar Amounts in Thousands, 
Except Per Share)

O P E R AT I N G   R E S U LT S
Revenues
Earnings Before Taxes
Net Earnings
Earnings Per Share
Earnings Per Share Assuming Dilution

F I N A N C I A L   P O S I T I O N
Total Assets
Rental Merchandise, Net
Credit Facilities
Shareholders’ Equity
Book Value Per Share
Debt to Capitalization
Pretax Profit Margin
Net Profit Margin
Return on Average Equity

S T O R E S   O P E N   AT   Y E A R   E N D
Sales & Lease Ownership
Sales & Lease Ownership Franchised*
Rent-to-Rent

Total Stores

Year Ended
December 31,
2004

Year Ended
December 31,
2003

Percentage
Change

$946,480
84,506
52,616
1.06
1.04

$700,288
425,567
116,655
375,178
7.54
23.7%
8.9
5.6
15.1

616
357
58

1,031

$766,797
57,843
36,426
.74
.73

$559,884
343,013
79,570
320,186
6.51
19.9%
7.5
4.8
12.1

500
287
60

847

23.4%
46.1
44.4
43.2
42.5

25.1%
24.1
46.6
17.2
15.8

23.2%
24.4
(3.3)

21.7%

* Sales & Lease Ownership franchised stores are not owned or operated by Aaron Rents, Inc.

Revenues By Year

Net Earnings By Year

$1,000,000

)
s
0
0
0
n

i

$
(

800,000

600,000

400,000

200,000

0

)
s
0
0
0

n

i

$
(

$60,000

50,000

40,000

30,000

20,000

10,000

0

2000 2001 2002

2003

2004

2000 2001

2002

2003

2004

Company-Operated Sales & Lease Ownership Stores
Rent-to-Rent Stores

1

 
 
 
 
To Our Shareholders

Our advertising message to our customers 
is “Do the Math,” and we are proud to 
“Do the Math” on our outstanding results 
for 2004. Highlights for the year include:

• It was the best year in the Company’s history.

• Revenues for the year were $946.5 million, a 23% increase

over the record 2003 performance. 

• Revenues in the Aaron’s Sales and Lease Ownership Division
increased 27% during 2004, due to an 11.6% increase in
same store revenues and our rapid store expansion.

• Revenues at our franchised stores increased 28% for the

year to $358.7 million. Revenues of franchisees, however,
are not revenues of Aaron Rents, Inc.

• Net earnings also set a record, up 44% for the year to 

$52.6 million.

• We added a net of 186 Aaron’s Sales & Lease Ownership

stores to our system including 70 new franchised stores, an
overall increase in store count of 24%. At the end of 2004,
we had 1,031 Company-operated and franchised stores open
in 45 states, Puerto Rico, and Canada, including 58 stores 
in the rent-to-rent division.

• We are particularly proud to note that 562 of our

Company-operated and franchised Aaron’s Sales & Lease
Ownership stores had annual revenues in excess of 
$1 million in 2004 and 32 of the stores had annual
revenues in excess of $2 million. These revenue 
levels are much higher than competitors in our
industry, and are a unique and important success
factor in our store operating model.

• During the year, we awarded area development

agreements for the opening of 160 new franchised
stores. At the end of December, we had 357 franchised
stores open and another 301 stores scheduled to open over
the next several years.

• We added over 1,000 employees last year to service our 

growing store base.

• We had our second 3-for-2 stock split within two years 

and began paying quarterly dividends. We also more than
doubled our annual dividend payout.

• Investors in our Company also “Did the Math” and our
operating performance was reflected in stock market 
appreciation of 88% in 2004 with, for the first time, 
the Company’s market capitalization going over the 
$1 billion mark.

2

Total Company revenues in 2004 were
$946.5 million, a 23% increase over the
$766.8 million recorded in 2003. This 
revenue increase was the result of a 27%
increase in revenues in the Aaron’s Sales 
& Lease Ownership Division. Same store
revenues for the Aaron’s Sales & Lease
Ownership stores opened in comparable
periods increased 11.6% in 2004, an 
excellent performance, particularly given
the 10.1% same store increase in 2003.

Net earnings for the year were $52.6 
million, an increase of 44% over the 
$36.4 million earned the previous year.
Fully diluted earnings per share were 
$1.04 in 2004 compared to $.73 per 
diluted share in 2003. 

We plan to increase our store count by over
15% per annum over the next several years
by opening both Company-operated and

franchised Aaron’s Sales & Lease

Ownership stores as well as

seeking selected
acquisitions.

The grand opening of the 1,000th Aaron’s store
in Swainsboro, Georgia.

The business plan at Aaron Rents is to rapidly grow
the Company. We have more than doubled our store
count over the past five years, and approximately
40% of our Company-operated Aaron’s Sales &
Lease Ownership stores have been added during the
last two years. As these new stores, as well as older
stores and our franchised stores, grow in revenues
and earnings, we anticipate improvement in future
operating margins.

We are particularly proud of the opening of 
the 1,000th Aaron’s store at the end of the year in
Swainsboro, Georgia.

Our rent-to-rent division stabilized in 2004 after 
several years of declining revenues. The division
remains an important source of revenues and 
earnings for Aaron Rents, and we see signs of a 
general improvement in business for the division,
especially with corporate customers.

Once again, MacTavish Furniture Industries, 
the Company’s manufacturing division, posted 
record results, manufacturing more than $70 million 
(at cost) of furniture for our stores out of 10 
production facilities. We also opened two additional
fulfillment centers in 2004, bringing our total to 
13, to accommodate store growth. We anticipate
opening several more fulfillment centers in 2005. 
We continue to believe that vertical integration is 
a strategic advantage for the Company.

During the year, there were numerous changes 
within the Aaron’s Sales & Lease Ownership
Division, including the creation of two additional
regional field operations, a reflection of the growth
of the division. Kevin J. Hrvatin was promoted to
Vice President, Western Operations, and Greg G.
Bellof was promoted to Vice President, Mid-Atlantic
Operations. In addition, Dave A. Boggan, having
served most recently as Vice President of Marketing
and Merchandising, was named Vice President,
Mississippi Valley Operations. Mark A. Rudnick
was named Vice President, Marketing, and Mitchell
S. Paull was appointed Senior Vice President,
Merchandising and Logistics. Finally, Michael 
W. Jarnagin, in his capacity as manager for our 
furniture manufacturing plants, was promoted 
to Vice President, Manufacturing. We are proud 

of the career opportunities with Aaron Rents, and 
it is gratifying to recognize and promote talented
employees who have contributed to the Company’s
success for a number of years.

We are careful stewards of our financial resources
and fund our growth with cash flow from opera-
tions and external financing. Our balance sheet is
very strong, and we believe we have the financial
capability to continue to rapidly grow the Company.

We believe we can have over 2,000 Aaron’s Sales 
& Lease Ownership stores in the United States, as
experience has shown we can operate stores in a
town or city that has a trading area of over 20,000
people. By continuing to grow as we have over the
past several years, we feel it will not take long to
achieve this goal.

As we have stated before, our goal is unchanged: 
to build Aaron’s into the premier, market-dominant
company in our industry, recognized by our 
customers and peers as the standard-bearer for
integrity, honesty and fairness — and a company 
that earns a premium return for its shareholders.

We will proudly mark our 50th anniversary in 2005.
Your Company started with an investment of $500
and now has a billion dollar market capitalization.
Do the Math.

We appreciate all of the hard work by all of our
associates, lenders, vendors, and other business 
partners which has so greatly contributed to the 
success of the Company. We are proud that over the
years we have delivered superior performance and 
that these efforts have been reflected in the returns 
to our shareholders.

R. Charles Loudermilk, Sr.
Chairman and Chief Executive Officer

Robert C. Loudermilk, Jr.
President and Chief Operating Officer

3

4

Aaron’s Sales and Lease Ownership
The Growth Formula

With the Aaron’s Sales & Lease Ownership

Division, the Company has pioneered a
unique form of specialty retailing which 

is a hybrid of the best features of rent-to-own and
traditional credit retailing, the typical financing
offered by the home furnishings industry. The dis-
tinctive Aaron’s Sales & Lease Ownership concept
reaches and serves a broad market of lease owner-
ship, credit retail and rental customers, offering an
attractive method to lease and own quality home
furnishings, electronics and appliances. Data 
compiled in the most recent U.S. census revealed
that over 57% of U.S. households have total annual
income under $50,000 with the median income
under $43,000 — this is the market Aaron’s serves. 

The Aaron’s Sales & Lease Ownership program
attracts a slightly higher economic profile customer
than the typical rent-to-own consumer, illustrated 
by the fact that over 40% of our customers pay by
either check or credit card. A typical rent-to-own
consumer does not qualify for a credit card account,
normally paying in cash, with weekly payments the
industry norm. Aaron’s lease ownership program, on
the other hand, is based on bi-monthly or monthly
payments, resulting in somewhat lower processing
expenses per customer as well as a slightly upgraded
account base. Aaron’s customers are typically credit-
constrained, but our losses, in periods of both eco-
nomic expansion and contraction, are consistently
between 2% and 3% of revenues.

Setting the standard for customer service, Aaron’s
offers consumers fast, easy, convenient shopping 
and a broad range of top quality brand-name 
products, rapid delivery and low-price guarantees
leading to the option of affordable ownership.
Because the transaction is a lease-to-own rather 
than a credit relationship, Aaron’s customers are
automatically approved. The Company’s in-house
manufacturing and fulfillment capabilities facilitate
same-day or next-day delivery of merchandise.
Aaron’s customers pay no delivery charges, no 
application fees, no repair fees, and no balloon 
payments. Terms are fully disclosed: cash and carry
price, lease payment and total cost under the lease
ownership plan. Payment options include cash,
check and credit cards. The lease-to-own plan
requires no long-term obligation so a customer is
free to return merchandise at any time without 
additional financial responsibility. 

Aaron’s Sales & Lease Ownership stores are 
normally three times the size of a typical rent-to-
own competitor’s store and feature more attractive
merchandising and store décor. The stores are 
usually located in suburban areas and attract 
generally higher-income customers than a traditional
rent-to-own business. Aaron’s product offerings are
generally new, whereas many competitors primarily
display rental returns. Professionally designed 
and coordinated furniture suites produced by the
Company’s manufacturing division and other top
national manufacturers better serve the slightly 
more upscale consumer and generate higher revenues
per customer than a traditional rent-to-own trans-
action. The Company’s line of accessories creates a
significantly more attractive showroom floor and
opportunities for add-on revenues. Aaron’s “Dream
Products” lineup includes highly popular big-screen
televisions and entertainment systems, stainless 
steel refrigerators, leather upholstered furniture and 
leading brands of appliances. Computers, a product
line expanded over the past few years, continue to
be a growth area, with the Dell and Hewlett Packard
brand names providing a competitive advantage.
The Company also is in the early stages of a 
program to lease computers to customers referred 
by Dell. These customers do not meet Dell’s credit
requirements, and this referral program gives
Aaron’s an opportunity to expand the distribution 
of computers. We believe the Company’s broad
product line and commitment to service are the 
keys to turning the majority of Aaron’s 530,000 
customers into repeat customers and consistently
attracting over 30,000 new customers each quarter. 

The Company’s marketing program is built around
the “Drive Dreams Home” sponsorship of NASCAR
championship racing, which serves the prime 
demographic for Aaron’s products. To celebrate 
the Company’s 50th anniversary, the Company 
will award a grand prize of a 1955 mint condition
Chevrolet Bel Air to commemorate the year the first
Aaron’s store was opened. The “Drive Away in our
’55 Chevy” prize will be awarded at the Texas
Motor Speedway in November 2005. 

Aaron’s Sales & Lease Ownership is a sponsor of 
the #99 NASCAR Busch Grand National Dream
Machine driven by Michael Waltrip. In 2005,
Waltrip will drive the Aaron’s Dream Machine 

5

in 14 NASCAR Busch Series races and field four
NASCAR NEXTEL Cup cars with veteran driver
Kenny Wallace. Aaron’s is now the title sponsor 
of the “Aaron’s 312” Busch Series races at 
Talladega Super Speedway and the Atlanta Motor
Speedway and the “Aaron’s 499” Nextel Cup race 
at Talladega. The NASCAR sponsorship is integrat-
ed into advertising and marketing initiatives, signifi-
cantly raising the Company’s brand awareness and
promoting our vendors’ products.

Aaron’s is also one of four major sponsors of the
Arena Football League. Aaron’s Sales & Lease
Ownership is featured in in-arena promotions
including public address and scoreboard video
announcements, premium give-away opportunities
and one promotional night in each of the AFL’s 
19 team markets. The AFL will be featured in over
800 Aaron’s stores with in-store marketing materials
and direct-mail circulars. This AFL partnership
includes logo identification on the jerseys of all 
visiting teams. Arena football, growing in 
popularity, is featured in live broadcasts each 
Sunday on NBC, with the Friday and Saturday 
games being broadcast live, for the first time, 
on FOX Sports. 

In the spring of 2004, Aaron Rents sponsored the
Tour de Georgia professional cycling 641-mile stage
race, featuring six-time Tour de France winner Lance
Armstrong. The six-day race passed through 23
Georgia cities, drawing nearly 750,000 spectators.
The Company will return as a sponsor for the 
2005 Tour de Georgia in which Lance Armstrong
will compete again. 

Other elements of the marketing program include
sponsorship of the athletic programs of the Univer-
sity of Texas and Georgia Institute of Technology
(Georgia Tech). In addition, Aaron’s effectively uses
direct-mail advertising, with more than 20 million
flyers mailed monthly to homes in the markets
served by Aaron’s stores. The Company’s in-house
advertising department ensures a responsive, 
flexible and dedicated advertising program.

Operational improvements and uniformity of 
customer experience continue to be priorities. The
30-course curriculum of the Aaron’s University 
program designed for Company and franchise 
managers is a key element for ensuring uniformity of

6

execution and the 
development of strong
operating talent. A 
proprietary management
information system allows the Company
to track a broad range of operating statistics 
including customer count, inventory list and 
activity, early/full payouts, aging reports, and 
cost and revenue by item. The Company has imple-
mented automated telephone calling to customers, 
to remind them of lease renewal payments due and
for marketing purposes, and has introduced bar-
coding into store inventory management, achieving
significant improvements in both efficiency and 
customer service. 

The Aaron’s Sales & Lease Ownership concept has
been successfully executed in both large and smaller
markets. The strength of this business model has
been demonstrated by the rapid market penetration
of new stores. At year-end the division had 973
Company-operated and franchised stores across the
United States (45 states) and in Puerto Rico and
Canada, a 24% growth rate in store count over 
the past year on the heels of a 22% increase in
2003. During the year, the Aaron’s Sales & Lease
Ownership Division added a net of 186 new stores,
including 61 Company-operated stores added
through acquisitions (17 of which were acquired
from franchisees). At year-end, Aaron’s operated 616
Company-operated sales and lease ownership stores.

The Aaron’s Sales & Lease Ownership concept 
continues to be the key growth vehicle for the
Company. This division posted a 27% increase 
in revenues in 2004, following a 26% gain in 2003.
Same store revenues increased 11.6% in 2004, 
following a 10.1% increase in 2003, clearly one of
the stronger performances in the retailing industry.

A large number of Aaron’s Sales & Lease Ownership
stores opened over the past five years and are 
now in the maturation phase, experiencing margin
expansion and solidifying market share. We continue
to believe that the Aaron’s Sales & Lease Ownership
Division will post profit margin expansion over the
next several years. 

Aaron’s Sales & Lease Ownership offers its “Dream
Products” on the Internet at www.shopaarons.com.

Aggressive Store Expansion

Company-Operated Sales &
Lease Ownership Store 
Rental Revenues

Other 1%

1,200

1,000

800

600

400

200

0

)
s
e
r
o
t
s
(

1999

2000

2001

2002 2003

2004

Electronics and Appliances 52% 

Franchised Sales & Lease Ownership Stores
Company-Operated Sales & Lease Ownership Stores
Rent-to-Rent Stores

Furniture 35%

Computers 12%

Franchise Operations

A Growth Multiplier

The Aaron’s Sales & Lease Ownership 

franchise program set new records in 2004,
the 12th year of the Company’s franchising
history. Area development agreements for a record
160 stores were awarded, a 43% increase over the
number of 2003 awards. Aaron’s franchise program
has been highly beneficial to both franchisees and
the Company. The franchisees benefit from Aaron’s
national reputation, industry experience, operating
standards and purchasing, manufacturing and 
distribution systems. The benefits to Aaron’s 
include a steadily growing stream of franchise 
revenues and the opportunity to accelerate store
growth. The number of franchised stores has more
than doubled over the past four years, and the
pipeline of stores scheduled to open over the next
few years (301) is nearly as great as the 2004 
year-end franchised store count of 357. 

From the development of an individual business 
plan during the start-up phase, Aaron’s supports
franchise principals with a full range of services.
Franchisees utilize the expertise of the Aaron’s 

system in the store site selection process. In addition,
Aaron’s provides franchise principals with initial 
and ongoing training in the management and 
operation of Aaron’s stores as well as necessary 
computer software and assistance in advertising,
marketing and publicity. Aaron’s willingness to
repurchase stores from time to time provides 
an exit strategy for franchisees and attractive 
acquisition opportunities for the Company. 

The Aaron’s Sales & Lease Ownership franchise 
program has attracted a variety of experienced 
business professionals, including former executives 
in banking, broadcasting, multi-unit restaurant 
operations and manufacturing. Aaron’s franchisees
achieving strong and profitable growth with their
first Aaron’s stores often acquire additional franchise
territories. The typical franchisee owns and operates
three to four store locations, but some major groups
operate more than 30 locations. Franchisees operate
stores in 43 states and Canada.

7

Aaron’s leadership in franchising is confirmed
through annual surveys of franchise programs. 
The Company, for many years, consistently 
has placed at or near the top in its category of 
appliance and furniture rentals in surveys sponsored
by Entrepreneur magazine. The program also has
ranked in the top 100 franchise chains by worldwide
sales in the Franchise Times. To win the coveted
upper-tier ratings, Aaron’s must meet high standards
of financial performance based on growth of 
revenues, franchise fees, and the Company’s 
proprietary products and services. In
addition, Aaron’s is judged on the 
performance and strength of its 
management, the relationship 
with franchise owners, and the 
opportunities available for the 
growth of franchised stores.

The shared experience and expertise of the 
franchise principals and operating management 
of Company-operated stores benefit the entire 
Aaron’s organization. The Aaron’s Franchise
Association and the Aaron’s Management Team,
comprised of both franchise principals and repre-
sentatives of the Company, provide opportunities 
for communication and cross-fertilization.

Company Revenues 
From Franchising 

Company Pretax Profit 
From Franchising 

$20,000

15,000

10,000

)
s
0
0
0

n

i

$
(

5,000

0

1999 2000 2001 2002 2003 2004

1999 2000 2001 2002 2003

2004

)
s
0
0
0
n

i

$
(

$30,000

25,000

20,000

15,000

10,000

5,000

0

8

 
 
 
 
Quarterly Revenues of Franchised Stores**

$100,000

)
s
0
0
0

n

i

$
(

90,000

80,000

70,000

60,000

50,000

40,000

30,000

20,000

10,000

0

357*

343*

312*

324*

240*

287*

243*

249*

211*

232*

225*

217*

194*

209*

201*199*

193*

186*

166*179*

155*

142*

138*136*

136*

121*

116*

106*

101*

86*

76*

71*

61*

54*

38*

45*

28*

31*

36*

24*

26*

18* 21*

15*

Q1 Q2 Q3 Q4   Q1 Q2 Q3 Q4    Q1 Q2 Q3 Q4    Q1 Q2 Q3 Q4   Q1 Q2 Q3 Q4   Q1 Q2 Q3 Q4   Q1 Q2 Q3 Q4   Q1 Q2 Q3 Q4    Q1 Q2 Q3 Q4    Q1 Q2 Q3 Q4     Q1 Q2 Q3 Q4   

1994            1995           1996             1997             1998            1999            2000           2001            2002            2003            2004

*Number of stores
**Revenues of franchised stores are not revenues of Aaron Rents, Inc.

Acquisitions

Adding to Our Store Base

During 2004, the Aaron’s Sales & Lease

Ownership Division acquired a net of 
61 stores, 17 of which were purchased 

from franchisees. 

The Company continues to pursue acquisition
opportunities to complement new store openings
and to achieve economies of scale in such areas as
distribution and marketing. In terms of economic
returns, the most attractive targets are competitive
stores where the acquisition excludes storefronts and

real estate obligations and the book of contracts is
folded into an existing Aaron’s store, significantly
leveraging fixed costs. The Company also seeks
acquisitions of small chains and single units to
increase penetration in existing markets and to 
enter new markets. Generally, these acquisitions are
based on a multiple of rental revenue, and the stores
are converted to the Aaron’s name as quickly as 
possible in order to take advantage of Aaron’s 
advertising and name recognition. 

9

 
 
Rent-to-Rent

Fine-tuning the Formula

The Rent-to-Rent Division of Aaron Rents, the

Company’s original line of business, generates
solid earnings and cash flow important to 
the Company’s growth and continues to adapt to
changing industry dynamics. This division, with 
58 stores in 14 states, offers customers a diverse,
high quality product line and high service standards.
Customers select from a diverse assortment of living
room, dining room and bedroom furnishings and
accessories, as well as big-screen televisions and 
personal computers. Aaron Rents offers special
housewares and linen rental programs, offering 
customers a complete, one-stop shopping experience.
The Company’s MacTavish Furniture Industries 
Division manufactures the majority of the
Company’s wide range of rent-to-rent products, 
but Aaron’s has also long been among the leaders 
in rentals of La-Z-Boy furniture and other popular
brands. Aaron’s leverages the overhead of the rent-
to-rent stores by using those locations as clearance
centers for rental return merchandise. 

Historically, the Rent-to-Rent Division served 
residential and business customers (e.g. students,
military personnel, new businesses, and corporations
with temporary rental needs). Because a typical 
rent-to-rent customer now has more options (e.g.
sales and lease ownership), the residential business
of the Rent-to-Rent Division is now largely tied to
corporate relocations, which are also serviced by
extended stay hotels and furnished apartments. 

10

Corporate business (office furniture and residential
furniture for employee relocations) now represents
the majority of divisional revenues. To the corporate
market, Aaron’s is the “Source for Workplace
Solutions,” offering free in-office consultation and
short-term or special event rentals. Customers can
expect next-day delivery on a broad range of office
furnishings, including panel systems, and have the
option of purchasing previously rented furniture. 

The reputation of Aaron Rents as an industry 
leader has been built over 50 years, customer by 
customer, order by order. Aaron Rents stakes its 
corporate reputation on a commitment to com-
petitive prices, high-quality products and first-rate
service, including next-day delivery of in-stock 
merchandise; the replacement without charge of 
any furniture the customer considers unsatisfactory,
regardless of the reason; and the right of the 
customer to return furniture for a full refund 
during the first week after delivery. 

After several years of industry contraction and 
internal restructuring efforts, the Rent-to-Rent 
Division performed well in 2004, and future
prospects are promising.

MacTavish Furniture Industries and Fulfillment Centers

Adding Value to Customers

During 2004, MacTavish produced more than 

$70 million in furniture, accessories and
bedding at cost, ranking this division among
the top furniture manufacturers in the United States. 

Aaron’s vertical integration and volume purchasing
are competitive advantages and key factors in 
assuring timely delivery of merchandise to cus-
tomers. Unique in its industry, Aaron’s produces 
the majority of the furniture for its stores at ten
MacTavish Furniture Industries facilities which 
comprise the Company’s manufacturing division,
creating cost benefits that are passed on to cus-
tomers. More importantly, the manufacturing 
division adds value to customers. Aaron’s 
specialists adapt best-selling designs and add 

extra hardwood to frames, more coils and higher-
grade foam to provide a more durable and more
comfortable product.

Vertical integration allows the Company to control
design and quality, ensuring the functionality and
durability required for multiple rentals. Supporting
this manufacturing capability is a network of ful-
fillment centers, a dedicated store service system
unmatched by any competitor. Thirteen fulfillment
centers are strategically located in 12 states, enabling
stores to provide same-day or next-day delivery,
another competitive edge. The Company plans to
open several more fulfillment centers in 2005 
to accommodate the expected store growth.

Aaron’s Community Outreach Program 

Adding Time and Talent to Our Communities

to help single mothers become first-time homeown-
ers. Through these two programs, NFL football
greats Warrick Dunn and Kurt Warner make the
down payments on new houses and work with 
local organizations to equip and furnish the homes.
Aaron’s Sales & Lease Ownership has provided 
all of the furniture for homes in Atlanta, Tampa 
and Baton Rouge.

Aaron’s associates continue to give their 

time and talents as volunteers in many 
worthy causes, and Aaron’s Community

Outreach Program (ACORP) has made substantial
contributions to communities served by the
Company’s stores. Through this program, a store
may earn, based on attained performance goals, up
to $500 each month to be donated to local charities
selected by the store’s associates. Recipients of 
the Aaron’s donations represent a wide range of
organizations, including Boys and Girls Clubs, the
Make-A-Wish Foundation, the Muscular Dystrophy
Association and Toys For Tots. Since 1999, ACORP
has donated more than 
$2.2 million to deserving
charities in communities
served by Aaron’s stores, 
a tangible expression of 
the spirit of giving of
Aaron’s associates.

In 2004, ACORP was proud
to again partner with the
Warrick Dunn Foundation
and Kurt Warner’s First
Things First in “Homes for
the Holidays,” an initiative

11

Selected Financial Information

(Dollar Amounts in Thousands, 
Except Per Share)

OPERATING RESULTS
Revenues:

Rentals & Fees
Retail Sales
Non-Retail Sales
Other

Costs & Expenses:

Retail Cost of Sales
Non-Retail Cost of Sales
Operating Expenses
Depreciation of Rental Merchandise
Interest

Earnings Before Income Taxes
Income Taxes
Net Earnings
Earnings Per Share
Earnings Per Share Assuming Dilution
Dividends Per Share:

Common
Class A

FINANCIAL POSITION
Rental Merchandise, Net
Property, Plant & Equipment, Net
Total Assets
Interest-Bearing Debt
Shareholders’ Equity

AT YEAR END
Stores Open:

Company-Operated
Franchised

Rental Agreements in Effect
Number of Employees

Year Ended
December 31,
2004

Year Ended
December 31,
2003

Year Ended
December 31,
2002

Year Ended
December 31,
2001

Year Ended
December 31,
2000

$694,293
56,259
160,774
35,154
946,480

39,380
149,207
414,518
253,456
5,413
861,974
84,506
31,890
$ 52,616
1.06
$
1.04

$

.039
.039

$425,567
111,118
700,288
116,655
375,178

674
357
582,000
6,400

$553,773
68,786
120,355
23,883
766,797

50,913
111,714
344,884
195,661
5,782
708,954
57,843
21,417
$ 36,426
.74
$
.73

$

.022
.022

$343,013
99,584
559,884
79,570
320,186

560
287
464,800
5,400

$459,179
72,698
88,969
19,842
640,688

53,856
82,407
293,346
162,660
4,767
597,036
43,652
16,212
$ 27,440
.58
$
.57

$

.018
.018

$317,287
87,094
487,468
73,265
280,545

482
232
369,000
4,800

$403,385
60,481
66,212
16,603
546,681

43,987
61,999
276,682
137,900
6,258
526,826
19,855
7,519
$ 12,336
.28
$
.27

$

.018
.018

$258,932
77,282
403,881
77,713
219,967

439
209
314,600
4,200

$359,880
62,417
65,498
15,125
502,920

44,156
60,996
227,587
120,650
5,625
459,014
43,906
16,645
$ 27,261
.61
$
.61

$

.018
.018

$267,713
63,174
387,657
104,769
208,538

361
193
281,000
3,900

The Company adopted Statement of Financial Accounting Standards No. 142, Goodwill and Other Intangible Assets, on
January 1, 2002. If the Company had applied the non-amortization provisions of Statement 142 for all periods presented, net
earnings and diluted net earnings per share would have increased by approximately $688,000 ($.013 per share) and $431,000
($.009 per share) for the years ended December 31, 2001 and 2000, respectively.

12

Management’s Discussion and Analysis of Financial Condition and
Results of Operations

Executive Summary

Aaron Rents, Inc. is a leading U.S. company engaged in
the combined businesses of the rental, lease ownership and
specialty retailing of consumer electronics, residential and
office furniture, household appliances, and accessories. As 
of December 31, 2004, we had 1,031 stores, which includes
both our Company-operated and franchised stores, and 
operated in 45 states, Puerto Rico and Canada. 

Our major operating divisions are the Aaron’s Sales &
Lease Ownership division, the Aaron Rents’ Rent-to-Rent
division, and the MacTavish Furniture Industries division. 

• Our sales and lease ownership division now operates in
excess of 600 stores and has more than 350 franchised
stores in 45 states, Puerto Rico and Canada. Our sales
and lease ownership division represents the fastest 
growing segment of our business, accounting for 88%,
86%, and 81% of our total revenues in 2004, 2003, 
and 2002, respectively.

• Our rent-to-rent division, which we have operated 

since our Company was founded in 1955, remains an
important part of our business. The rent-to-rent division
is one of the largest providers of temporary rental furni-
ture in the United States, operating 58 stores in 14 states
as of December 31, 2004. Over the last few years, we
have consolidated and closed stores in the rent-to-rent
division as we focus on maintaining the profitability of
the division.

• Our MacTavish Furniture Industries division manufac-
tures and supplies nearly one-half of the furniture and
related accessories rented and sold in our stores. 

Most of our growth comes from the opening of new 
sales and lease ownership stores and increases in same store
revenues for previously opened stores. We added a net of 
186 sales and lease ownership stores in 2004, through the
opening of new Company-operated stores, franchise stores,
and acquisitions. We acquire sales and lease ownership stores
from time to time, generally either from small operators of
rental stores or from our franchisees. In 2004, we added 44
stores acquired from other operators and 17 stores acquired
from our franchisees. We expect to open approximately 80
Company-operated stores in 2005. In 2001, we accelerated
the growth of our sales and lease ownership store openings
when we acquired the real estate locations of approximately
80 retail stores from a furniture retailer in bankruptcy pro-
ceedings. While this accelerated schedule depressed our 
earnings during the start-up period of these stores, we have
been pleased with the performance of these new locations
which are now accretive to earnings.

We also use our franchise program to help us expand 
our sales and lease ownership concept more quickly and 
into more areas than we otherwise would by opening only
Company-operated stores. Our franchisees opened 91 stores
in 2004, which included conversion of 10 stores of third
party rental operators and two Company-operated stores 

to franchise stores. We expect to open approximately 80
franchise stores in 2005. Franchise royalties and other related
fees represent a growing source of revenue for us, accounting
for 2.7%, 2.5%, and 2.6% of our total revenues in 2004,
2003, and 2002, respectively.

Key Components of Income

In this management’s discussion and analysis section, 
we review the results of our sales and lease ownership and
rent-to-rent divisions, as well as the four components of 
our revenues: rentals and fees, retail sales, non-retail sales
and other revenues. We separate our cost of sales into two
components: retail and non-retail. 

Revenues. We separate our total revenues into four 
components: rentals and fees, retail sales, non-retail sales,
and other revenues. Rentals and fees includes all revenues
derived from rental agreements from our sales and lease
ownership and rent-to-rent stores, including agreements that
result in our customers acquiring ownership at the end of 
the term. Retail sales represents sales of both new and rental
return merchandise from our sales and lease ownership and
rent-to-rent stores. Non-retail sales mainly represents mer-
chandise sales to our franchisees from our sales and lease
ownership division. Other revenues includes franchise fees,
royalty income and other related income from our franchise
stores, and other miscellaneous revenues.

Cost of Sales. We separate our cost of sales into two 

components: retail and non-retail. Retail cost of sales 
represents the original or depreciated cost of merchandise
sold through our Company-operated stores. Non-retail cost
of sales primarily represents the cost of merchandise sold to
our franchisees.

Depreciation of Rental Merchandise. Depreciation of

rental merchandise reflects the expense associated with
depreciating merchandise held for rent and rented to 
customers by our Company-operated sales and lease 
ownership and rent-to-rent stores.

Critical Accounting Policies

Revenue Recognition

Rental revenues are recognized in the month they are due
on the accrual basis of accounting. For internal management
reporting purposes, rental revenues from the sales and lease
ownership division are recognized as revenue in the month
the cash is collected. On a monthly basis, we record an
accrual for rental revenues due but not yet received, net of
allowances, and a deferral of revenue for rental payments
received prior to the month due. Our revenue recognition
accounting policy matches the rental revenue with the 
corresponding costs, mainly depreciation, associated with 
the rental merchandise. At the years ended December 31,
2004 and 2003, we had a revenue deferral representing 
cash collected in advance of being due or otherwise earned
totaling approximately $15.9 million and $12.4 million, 

13

and an accrued revenue receivable net of allowance for
doubtful accounts based on historical collection rates of
approximately $4.1 million and $3.0 million, respectively.
Revenues from the sale of merchandise to franchisees are 
recognized at the time of receipt by the franchisee, and 
revenues from such sales to other customers are recognized 
at the time of shipment.

Rental Merchandise

Our sales and lease ownership division depreciates mer-

chandise over the agreement period, generally 12 to 24
months when rented, and 36 months when not rented, to 
0% salvage value. Our rent-to-rent division depreciates 
merchandise over its estimated useful life, which ranges from
six months to 60 months, net of salvage value, which ranges
from 0% to 60%. Sales and lease ownership merchandise is
generally depreciated at a faster rate than our rent-to-rent
merchandise. As sales and lease ownership revenues continue
to comprise an increasing percentage of total revenues, 
we expect rental merchandise depreciation to increase 
at a correspondingly faster rate. 

Our policies require weekly rental merchandise counts by

store managers and write-offs for unsalable, damaged, or
missing merchandise inventories. Full physical inventories are
generally taken at our fulfillment and manufacturing facilities
on a quarterly basis with appropriate provisions made for
missing, damaged and unsalable merchandise. In addition,
we monitor rental merchandise levels and mix by division,
store and fulfillment center, as well as the average age of
merchandise on hand. If unsalable rental merchandise cannot
be returned to vendors, its carrying value is adjusted to net
realizable value or written off. All rental merchandise is
available for rental and sale. 

Effective September 30, 2004, we began recording rental

merchandise carrying value adjustments on the allowance
method, which estimates the merchandise losses incurred 
but not yet identified by management as of the end of the
accounting period. Previously, we accounted for merchandise
inventory adjustments using the direct write-off method,
which recognized merchandise losses only after they were
specifically identified. This adoption of the allowance 
method had the effect of increasing expenses in the third
quarter of 2004 for a one-time adjustment of approximately
$2.5 million to establish a rental merchandise allowance
reserve on our balance sheet. We expect rental merchandise
adjustments in the future under this new method to be 
materially consistent with the prior years’ adjustments under
the direct write-off method. Rental merchandise adjustments,
including the effect of the establishment of the reserve 
mentioned above, totaled approximately $18.0 million, 
$11.9 million, and $10.1 million during the years ended
December 31, 2004, 2003, and 2002, respectively.

Leases and Closed Store Reserves

The majority of our Company-operated stores are operated

from leased facilities under operating lease agreements. The
substantial majority of these leases are for periods that do
not exceed five years. Leasehold improvements related to
these leases are generally amortized over periods that do 
not exceed the lesser of the lease term or five years. While a
majority of our leases do not require escalating payments, for
the leases which do contain such provisions we record the
related lease expense on a straight-line basis over the lease
term. Finally, we do not generally obtain significant amounts

14

of lease incentives or allowances from landlords. The total
amount received in 2004, 2003, and 2002 totaled approxi-
mately $1.3 million, $.6 million, and $.4 million, respective-
ly. Such amounts are recognized ratably over the lease term.
From time to time, we close or consolidate retail stores.

We record an estimate of the future obligation related to
closed stores based upon the present value of the future 
lease payments and related commitments, net of estimated
sublease income which we base upon historical experience.
At each of the years ended December 31, 2004 and 2003,
our reserve for closed stores was $2.2 million. If our 
estimates related to sublease income are not correct, 
our actual liability may be more or less than the liability
recorded at December 31, 2004.

Insurance Programs

Aaron Rents maintains insurance contracts to fund 
workers compensation and group health insurance claims.
Using actuarial analysis and projections, we estimate the 
liabilities associated with open and incurred but not reported
workers compensation claims. This analysis is based upon 
an assessment of the likely outcome or historical experience,
net of any stop loss or other supplementary coverages. We
also calculate the projected outstanding plan liability for our
group health insurance program. Effective September 30,
2004, we revised certain estimates related to our accrual for
group health self-insurance based on our experience that the
time periods between our liability for a claim being incurred
and the claim being reported had declined and on favorable
claims experience which resulted in a reduction in expenses
of $1.4 million for the nine-month period ended September
30, 2004. Our liability for workers compensation insurance
claims and group health insurance was approximately $3.2
million and $3.8 million at the years ended December 31,
2004 and 2003, respectively.

If we resolve existing workers compensation claims for

amounts that are in excess of our current estimates and 
within policy stop loss limits, we will be required to pay
additional amounts beyond those accrued at December 31,
2004. Additionally, if the actual group health insurance 
liability exceeds our projections, we will be required 
to pay additional amounts beyond those accrued at
December 31, 2004.

The assumptions and conditions described above reflect

management’s best assumptions and estimates, but these
items involve inherent uncertainties as described above,
which may or may not be controllable by management. As a
result, the accounting for such items could result in different
amounts if management used different assumptions or if dif-
ferent conditions occur in future periods.

Same Store Revenues

We refer to changes in same store revenues as a key 
performance indicator. For the year ended December 31,
2004, we calculated this amount by comparing revenues as 
of December 31, 2004 and 2003 for all stores open for the
entire 24-month period ended December 31, 2004, excluding
stores that received rental agreements from other closed 
or merged stores. For the year ended December 31, 2003, 
we calculated this amount by comparing revenues as of
December 31, 2003 and 2002 for all stores open for the
entire 24-month period ended December 31, 2003, excluding
stores that received rental agreements from other closed or
merged stores.

Results of Operations

Year Ended December 31, 2004 Versus Year Ended December 31, 2003

The following table shows key selected financial data for the years ended December 31, 2004 and 2003, and the changes in

dollars and as a percentage to 2004 from 2003.

(In Thousands)

REVENUES:
Rentals and Fees
Retail Sales
Non-Retail Sales
Other

COSTS AND EXPENSES:
Retail Cost of Sales
Non-Retail Cost of Sales
Operating Expenses
Depreciation of Rental Merchandise
Interest

EARNINGS BEFORE INCOME TAXES
INCOME TAXES
NET EARNINGS

Revenues

The 23.4% increase in total revenues in 2004 from 2003

is primarily attributable to continued growth in our sales 
and lease ownership division, from both the opening and
acquisition of new Company-operated stores and improve-
ment in same store revenues. Revenues for our sales and 
lease ownership division increased $174.6 million to $831.1
million in 2004 compared with $656.5 million in 2003, a
26.6% increase. This increase was attributable to an 11.6%
increase in same store revenues and the addition of 204
Company-operated stores since the beginning of 2003. 
The 25.4% increase in rentals and fees revenues was
attributable to a $139.8 million increase from our sales and
lease ownership division related to the growth in same store
revenues and the increase in the number of stores described
above. Rental revenues in our rent-to-rent division increased
by $0.7 million to $76.0 million in 2004 from $75.3 million
in 2003. 

Revenues from retail sales fell 18.2% due to a decline of
$11.6 million in our sales and lease ownership division, which
reflects a decreased focus on retail sales in certain stores and
the impact of the introduction of an alternative shorter-term
lease, which we believe replaced many retail sales. 

The 33.6% increase in non-retail sales in 2004 reflects 

the significant growth of our franchise operations.

The 47.2% increase in other revenues is primarily 
attributable to recognition of a $5.5 million pretax gain 
on the sale of our holdings of Rainbow Rentals common
stock in connection with that company’s merger with Rent-
A-Center, Inc., and franchise fees, royalty income, and other
related revenues from our franchise operations increasing
$5.8 million, or 29.8%, to $25.1 million in 2004 compared
with $19.3 million for 2003. Of this increase, royalty income
from franchisees increased $3.8 million to $17.8 million in
2004 compared to $14.0 million in 2003, with increased

Year Ended
December 31,
2004

Year Ended
December 31,
2003

Increase/
(Decrease) in Dollars
to 2004 from 2003

% Increase/
(Decrease) to
2004 from 2003

$694,293
56,259
160,774
35,154
946,480

39,380
149,207
414,518
253,456
5,413
861,974
84,506
31,890
$ 52,616

$553,773
68,786
120,355
23,883
766,797

50,913
111,714
344,884
195,661
5,782
708,954
57,843
21,417
$ 36,426

$140,520
(12,527)
40,419
11,271
179,683

(11,533)
37,493
69,634
57,795
(369)
153,020
26,663
10,473
$ 16,190

25.4%
(18.2)
33.6
47.2
23.4

(22.7)
33.6
20.2
29.5
(6.4)
21.6
46.1
48.9
44.4%

franchise and financing fee revenues comprising the majority
of the remainder. This franchisee-related revenue growth
reflects the net addition of 125 franchised stores since the
beginning of 2003 and improving operating revenues at
maturing franchised stores.

Cost of Sales

The 22.7% decrease in retail cost of sales is primarily 
a result of a decrease in retail sales in our sales and lease
ownership division for the same reasons discussed under
retail sales revenue above. Retail cost of sales as a percentage
of retail sales decreased to 70.0% in 2004 from 74.0% in
2003 due to the 2004 discontinuation of certain low-margin
retail sales.

Cost of sales from non-retail sales increased 33.6%, 
primarily due to the growth of our franchise operations 
as described above, corresponding to the similar increase 
in non-retail sales. As a percentage of non-retail sales, 
non-retail cost of sales remained steady at 92.8% in 
both 2004 and 2003.

Expenses

The 20.2% increase in 2004 operating expenses was due

primarily to the growth of our sales and lease ownership
division described above. As a percentage of total revenues,
operating expenses improved to 43.8% for 2004 from 45.0%
for 2003, with the decrease driven by the maturing of new
Company-operated sales and lease ownership stores added
over the past several years and an 11.6% increase in same
store revenues.

As explained in our discussion of critical accounting 
policies above, effective September 30, 2004, we began
recording rental merchandise carrying value adjustments 
on the allowance method rather than the direct write-off
method. In connection with the change of methods, we
recorded a catch-up adjustment of approximately $2.5 

15

million to establish a rental merchandise allowance reserve.
We expect rental merchandise adjustments in the future
under this new method to be materially consistent with
adjustments under the former method. In addition, as dis-
cussed above, the revision of certain estimates related to our
accrual for group health self-insurance resulted in a reduction
in expenses of $1.4 million in 2004, partially offsetting the
merchandise allowance reserve expense.

The 29.5% increase in depreciation of rental merchandise

was driven by the growth of our sales and lease ownership
division described above. As a percentage of total rentals and
fees, depreciation of rental merchandise increased slightly 
to 36.5% in 2004 from 35.3% in 2003. The increase as a
percentage of rentals and fees reflects increased depreciation
expense as a result of a larger number of short-term leases 
in 2004 as described above under retail sales.

The decrease in interest expense as a percentage of total
revenues is primarily due to the growth of our sales and lease
ownership division related to increased same-store revenues
and store count described above.

The 48.9% increase in income tax expense between years

is primarily attributable to a comparable increase in pretax
income in addition to a slightly higher effective tax rate of
37.7% in 2004 compared to 37.0% in 2003 arising from
higher state income taxes.

Net Earnings

The 44.4% increase in net earnings was primarily due to
the maturing of Company-operated sales and lease ownership
stores opened and acquired over the past several years; an
11.6% increase in same store revenues; a 29.8% increase in
franchise fees, royalty income, and other related franchise
income; and the recognition of a $3.4 million after-tax 
gain on the sale of Rainbow Rentals common stock. As 
a percentage of total revenues, net earnings improved to
5.6% in 2004 from 4.8% in 2003. 

Year Ended December 31, 2003 Versus Year Ended
December 31, 2002

The following table shows key selected financial data for

the years ended December 31, 2003 and 2002, and the
changes in dollars and as a percentage to 2003 from 2002. 

Revenues

The 19.7% increase in total revenues in 2003 from 2002

is primarily attributable to continued growth in our sales 
and lease ownership division from both the opening and
acquisition of new Company-operated stores and improve-
ment in same store revenues. Revenues for our sales and 
lease ownership division increased $137.5 million to $656.5
million in 2003 compared with $519.0 million in 2002, a
26.5% increase. This increase was attributable to a 10.1%
increase in same store revenues and the addition of 136
Company-operated stores since the beginning of 2002. Total
revenues were impacted by a decrease in rent-to-rent division
revenues, which decreased $11.4 million to $110.3 million 
in 2003 from $121.7 million in 2002, a 9.3% decrease, due
primarily to a decline in same store revenues as well as a net
reduction of 15 stores since the beginning of 2002.

The 20.6% increase in rentals and fees revenues was
attributable to a $100.9 million increase from our sales and
lease ownership division related to the growth in same store
revenues and the increase in the number of stores described
above. The growth in our sales and lease ownership division
was offset by a $6.3 million decrease in rental revenues in
our rent-to-rent division. The decrease in rent-to-rent division
revenues is primarily the result of the decline in same store
revenues and the net reduction in stores described above.

Revenues from retail sales fell 5.4% due to a decrease of
$4.6 million in our rent-to-rent division caused by the decline
in same store revenues and the store closures described
above, partially offset by an increase of $0.7 million in our
sales and lease ownership division caused by the increase in
same store revenues and the increase in the number of stores
also described above. This increase in our sales and lease
ownership division was negatively impacted by the intro-
duction of an alternative shorter-term lease, which replaced
many retail sales.

The 35.3% increase in non-retail sales in 2003 reflects the

significant growth of our franchise operations.

The 20.4% increase in other revenues was primarily
attributable to franchise fees, royalty income, and other 
related revenues from our franchise stores increasing $2.7
million, or 16.5%, to $19.3 million compared with $16.6

(In Thousands)

REVENUES:
Rentals and Fees
Retail Sales
Non-Retail Sales
Other

COSTS AND EXPENSES:
Retail Cost of Sales
Non-Retail Cost of Sales
Operating Expenses
Depreciation of Rental Merchandise
Interest

EARNINGS BEFORE INCOME TAXES
INCOME TAXES
NET EARNINGS

16

Year Ended
December 31,
2003

Year Ended
December 31,
2002

Increase/
(Decrease) in Dollars
to 2003 from 2002

% Increase/
(Decrease) to
2003 from 2002

$553,773
68,786
120,355
23,883
766,797

50,913
111,714
344,884
195,661
5,782
708,954
57,843
21,417
$ 36,426

$459,179
72,698
88,969
19,842
640,688

53,856
82,407
293,346
162,660
4,767
597,036
43,652
16,212
$ 27,440

$ 94,594
(3,912)
31,386
4,041
126,109

(2,943)
29,307
51,538
33,001
1,015
111,918
14,191
5,205
$ 8,986

20.6%
(5.4)
35.3
20.4
19.7

(5.5)
35.6
17.6
20.3
21.3
18.7
32.5
32.1
32.7%

million in 2002, reflecting the net addition of 78 franchised
stores since the beginning of 2002 and improved operating
revenues at older franchised stores.

Cost of Sales

The 5.5% decrease in retail cost of sales is primarily a

result of a decrease in sales in our rent-to-rent division,
where sales decreased $3.9 million to $25.2 million in 2003
from $29.1 million in 2002, a 13.4% decline. This decrease
was primarily due to the decline in same store revenues and
to closing or merging under-performing stores. This decrease
is partially offset by a $1.0 million increase to $25.7 million
in 2003 from $24.7 million in 2002, representing a 3.9%
increase, in our sales and lease ownership division driven by
the increases in same store revenues and additional store
openings described above. Retail cost of sales as a percentage
of retail sales remained comparable between 2003 and 2002.

Cost of sales from non-retail sales increased 35.6%, 
primarily due to the growth of our franchise operations as
described above, corresponding to the similar increase in
non-retail sales. As a percentage of non-retail sales, non-retail
cost of sales increased slightly to 92.8% in 2003 as compared
to 92.6% in 2002, primarily due to changes in product mix.

Expenses

The 17.6% increase in 2003 operating expenses was driven

by the growth of our sales and lease ownership division
described above. As a percentage of total revenues, operating
expenses improved to 45.0% for 2003 from 45.8% for 2002,
with the decrease driven by the maturing of new Company-
operated sales and lease ownership stores added over the past
several years and a 10.1% increase in same store revenues.

The 20.3% increase in depreciation of rental merchandise

was driven by the growth of our sales and lease ownership
division described above. As a percentage of total rentals and
fees, depreciation of rental merchandise decreased slightly to
35.3% in 2003 from 35.4% in 2002. The decrease as a per-
centage of rentals and fees reflects an improvement in rental
margins, partially offset by increased depreciation expense as
a result of a larger number of short-term leases in 2003. 

The increase in interest expense as a percentage of total
revenues was primarily due to a higher long-term average
debt balance during 2003 arising from the Company’s
August 2002 private debt placement.

The 32.1% increase in income tax expense between years

was driven primarily by a comparable increase in pretax
income, offset by a slightly lower effective tax rate of 37.0%
in 2003 compared to 37.1% in 2002.

Net Earnings

The 32.7% increase in net earnings was primarily due 
to the maturing of new Company-operated sales and lease
ownership stores added over the past several years; a 10.1%
increase in same store revenues; and a 16.5% increase in
franchise fees, royalty income, and other related franchise
income. As a percentage of total revenues, net earnings
improved to 4.8% in 2003 from 4.3% in 2002. 

Balance Sheet

Cash. In prior balance sheet and statement of cash 
flow presentations, checks outstanding were classified as a
reduction to cash. Since the financial institutions with checks
outstanding and those with deposits on hand did not and do
not have legal right of offset, we have reclassified checks out-
standing in certain zero balance bank accounts to accounts

payable at December 31, 2004 and for all consolidated 
balance sheets and consolidated statements of cash flows 
presented. This reclassification has the effect of increasing
both cash and accounts payable and accrued expenses by
$4.6 million, $3.8 million, and $6.7 million for the years
ended December 31, 2003, 2002, and 2001, respectively. 
Rental Merchandise. The increase of $82.6 million in
rental merchandise, net of accumulated depreciation, to
$425.6 million from $343.0 million at December 31, 2004
and 2003, respectively, is primarily the result of a net
increase of 116 Company-operated sales and lease ownership
stores and two fulfillment centers since December 31, 2003.
Prepaid Expenses and Other Assets. The increase of 

$23.9 million in prepaid expenses and other assets to 
$50.1 million from $26.2 million at December 31, 2004 
and 2003, respectively, is primarily the result of recording 
an income tax receivable of $20.0 million, in connection with
calculating the Company’s 2004 provision for income taxes. 
Goodwill and Other Intangibles. The increase of $19.4
million to $74.9 million from $55.5 million on December 31,
2004 and 2003, respectively, is the result of a series of acqui-
sitions of sales and lease ownership businesses, net 
of amortization of certain finite-life intangible assets. The
aggregate purchase price for these asset acquisitions in 
2004 totaled approximately $38.5 million, and the principal 
tangible assets acquired consisted of rental merchandise 
and certain fixtures and equipment.

Deferred Income Taxes Payable. The increase of $39.9
million in deferred income taxes payable at December 31,
2004 from December 31, 2003 is primarily the result of
March 2002 tax law changes, effective September 2001, 
that allowed additional accelerated depreciation of rental
merchandise for tax purposes. Additional tax law changes
effective May 2003 increased the allowable acceleration and
extended the life of the March 2002 changes to December
31, 2004.

Credit Facilities. The $37.1 million increase in the
amounts we owe under our credit facilities to $116.7 
million from $79.6 million on December 31, 2004 and 2003,
respectively, reflects net borrowings under our revolving 
credit facility during 2004, primarily to fund purchases of
rental merchandise, acquisitions, and working capital. Also
contributing to the increase is a new capital lease with a
related party with an outstanding balance of $6.7 million 
as of December 31, 2004. 

Liquidity and Capital Resources

General

Cash flows from operating activities for the years ended

December 31, 2004 and 2003 were $34.7 million and 
$68.5 million, respectively. Our cash flows include profits on
the sale of rental return merchandise. Our primary capital
requirements consist of buying rental merchandise for both
Company-operated sales and lease ownership and rent-to-
rent stores. In 2005, we anticipate that we will make cash
payments for income taxes approximating $58 million. As
Aaron Rents continues to grow, the need for additional rental
merchandise will continue to be our major capital require-
ment. These capital requirements historically have been
financed through:

• cash flow from operations 
• bank credit
• trade credit with vendors

17

• proceeds from the sale of rental return merchandise
• private debt
• stock offerings

At December 31, 2004, $45.5 million was outstanding

under our revolving credit agreement. The increase in 
borrowings is primarily attributable to cash invested in 
new store growth throughout 2004. Our revolving credit
agreement provides for maximum borrowings of $87 million
and expires on May 28, 2007. We also have $50 million in
aggregate principal amount of 6.88% senior unsecured notes
due August 2009 currently outstanding, principal repayments
for which are first required in 2005. From time to time, 
we use interest rate swap agreements as part of our overall
long-term financing program.

Our revolving credit agreement and senior unsecured
notes, as well as the construction and lease facility and 
franchisee loan program discussed below, contain financial
covenants which, among other things, forbid us from 
exceeding certain debt-to-equity levels and require us to
maintain minimum fixed charge coverage ratios. If we fail 
to comply with these covenants, we will be in default under
these commitments, and all amounts would become due 
immediately. We were in compliance with all of these
covenants at December 31, 2004.

We purchase our common shares in the market from 

time to time as authorized by our Board of Directors. 
As of December 31, 2004, our Board of Directors has
authorized us to purchase up to an additional 2,670,502
common shares.

At our annual shareholders meeting in May 2003, our
shareholders authorized an increase in the authorized number
of shares of Common Stock by 25 million shares for a total
of 50 million shares. The purpose of increasing the number
of shares of authorized Common Stock was to give the
Company greater flexibility in connection with its capital
structure, possible future financing requirements, potential
acquisitions, employee compensation, and other corporate
matters, including stock splits like the 3-for-2 splits 
described below.

We have a consistent history of paying dividends, having
paid dividends for 18 consecutive years. A $.013 per share
dividend on Common Stock and Class A Common Stock was
paid in January 2004 and July 2004. In addition, in July
2004 our Board of Directors declared a 3-for-2 stock split,
effected in the form of a 50% stock dividend, which was 
distributed to shareholders in August 2004. In August 2004
the Board of Directors also announced an increase in the 
frequency of cash dividends from semi-annual to quarterly
basis. The first quarterly payment of $.013 per share on both
Common Stock and Class A Common Stock was distributed
in October 2004 for a total fiscal year cash outlay of
$2,042,000. A $.009 per share dividend on Common Stock
and Class A Common Stock was paid in January 2003 and
July 2003 for a total fiscal year cash outlay of $924,000 after
giving effect to a 3-for-2 stock split, effected in the form of a
50% stock dividend distributed to shareholders in August
2003. Subject to sufficient operating profits, future capital
needs, and other contingencies, we currently expect to 
continue our policy of paying dividends.

We believe that our expected cash flows from operations,

existing credit facilities, vendor credit, and proceeds from 
the sale of rental return merchandise will be sufficient to
fund our capital and liquidity needs for at least the next 
24 months.

18

Commitments

Construction and Lease Facility. On October 31, 2001, we
renewed our $25 million construction and lease facility. From
1996 to 1999, we arranged for a bank holding company to
purchase or construct properties identified by us pursuant to
this facility, and we subsequently leased these properties from
the bank holding company under operating lease agreements.
The total amount advanced and outstanding under this 
facility at December 31, 2004 was approximately $24.9 
million. Since the resulting leases are accounted for as 
operating leases, we do not record any debt obligation on
our balance sheet. This construction and lease facility expires
in 2006. Lease payments fluctuate based upon current 
interest rates and are generally based upon LIBOR plus
1.1%. The lease facility contains residual value guarantee
and default guarantee provisions that would require us to
make payments to the lessor if the underlying properties 
are worth less at termination of the facility than agreed upon
values in the agreement. Although we believe the likelihood
of funding to be remote, the maximum guarantee obligation
under the residual value and default guarantee provisions
upon termination are approximately $21.1 million and 
$24.9 million, respectively, at December 31, 2004.

Leases. We lease warehouse and retail store space for 
substantially all of its operations under operating leases
expiring at various times through 2019. Most of the leases
contain renewal options for additional periods ranging 
from one to 15 years or provide for options to purchase the
related property at predetermined purchase prices that do not
represent bargain purchase options. We also lease transporta-
tion and computer equipment under operating leases expiring
during the next five years. We expect that most leases will be
renewed or replaced by other leases in the normal course of
business. Approximate future minimum rental payments
required under operating leases that have initial or remaining
non-cancelable terms in excess of one year as of December
31, 2004, including leases under our construction and lease
facility described above, are as follows: $50,676,000 in 2005;
$40,605,000 in 2006; $29,878,000 in 2007; $19,479,000 in
2008; $11,590,000 in 2009; and $23,549,000 thereafter.

We have 24 capital leases, 23 of which are with limited
liability companies (“LLCs”) whose owners include certain
Aaron Rents’ executive officers and controlling shareholder.
Eleven of these related party leases relate to properties 
purchased from Aaron Rents in October and November
2004 by one of the LLCs for a total purchase price of
approximately $6.8 million. This LLC is leasing back 
these properties to Aaron Rents for a 15-year term, with a
five-year renewal at the Company’s option, at an aggregate
annual rental of approximately $883,000. Another 11 of
these related party leases relate to properties purchased 
from Aaron Rents in December 2002 by one of the LLCs 
for a total purchase price of approximately $5 million. This
LLC is leasing back these properties to Aaron Rents for a 
15-year term at an aggregate annual rental of approximately
$702,000. The other related party capital lease relates to 
a property sold by Aaron Rents to a second LLC for $6.3
million in April 2002 and leased back to Aaron Rents for a
15-year term at an annual rental of approximately $681,000.
See Note D to the Consolidated Financial Statements. None
of the sale transactions resulted in any gain or loss in our
financial statements, and we did not change the basis of the
assets subject to the leases. These transactions were 
accounted for as financings.

Franchise Guaranty. We have guaranteed the borrowings

of certain independent franchisees under a franchise loan
program with several banks. In the event these franchisees
are unable to meet their debt service payments or otherwise
experience an event of default, we would be unconditionally
liable for a portion of the outstanding balance of the fran-
chisee’s debt obligations, which would be due in full within
90 days of the event of default. At December 31, 2004, the
portion that we might be obligated to repay in the event 
our franchisees defaulted was approximately $99.7 million.
However, due to franchisee borrowing limits, we believe 
any losses associated with any defaults would be mitigated
through recovery of rental merchandise and other assets.
Since its inception, we have had no losses associated with 
the franchisee loan and guaranty program

We have no long-term commitments to purchase merchan-
dise. See Note F to the Consolidated Financial Statements for
further information. The following table shows our approxi-
mate contractual obligations and commitments to make
future payments as of December 31, 2004: 

(In Thousands)

Total

Credit Facilities, 

Period 
Less Than
1 Year

Period
2–3 
Years

Period
4–5 
Years

Period 
Over
5 Years

Excluding Capital
Leases

$ 98,862 $ 10,004 $ 65,537 $20,011 $ 3,310

Capital Leases

17,793

587

1,397

1,908

13,901

Operating Leases 175,777

50,676

70,483

31,069

23,549

Total Contractual 

Cash
Obligations

$292,432$ 61,267 $137,417 $52,988 $40,760

The following table shows the Company’s approximate

commercial commitments as of December 31, 2004: 

(In Thousands)

Total

Period 
Less Than
1 Year

Period
2–3 
Years

Period
4–5 
Years

Period 
Over
5 Years

Guaranteed 

Borrowings of
Franchisees

Residual Value

$ 99,706 $99,706 $

— $ — $ —

Guarantee Under
Operating Leases 21,149

Total Commercial 

21,149

Commitments $120,855 $99,706 $21,149 $ — $ —

Purchase orders or contracts for the purchase of rental
merchandise and other goods and services are not included in
the table above. We are not able to determine the aggregate
amount of such purchase orders that represent contractual
obligations, as purchase orders may represent authorizations
to purchase rather than binding agreements. Our purchase
orders are based on our current distribution needs and are
fulfilled by our vendors within short time horizons. We do
not have significant agreements for the purchase of rental
merchandise or other goods specifying minimum quantities
or set prices that exceed our expected requirements for 
three months.

Income Taxes. Within the next 12 months, we anticipate
that we will make cash payments for income taxes approxi-
mating $58 million.

Market Risk

We manage our exposure to changes in short-term 
interest rates, particularly to reduce the impact on our 
variable payment construction and lease facility and floating-
rate borrowings, by entering into interest rate swap agree-
ments. These swap agreements involve the receipt of amounts
by us when floating rates exceed the fixed rates and the 
payment of amounts by us to the counterparties when fixed
rates exceed the floating rates in the agreements over their
term. We accrue the differential we may pay or receive as
interest rates change, and recognize it as an adjustment to 
the floating-rate interest expense related to our debt. The
counterparties to these contracts are high credit quality 
commercial banks, which we believe largely minimizes 
the risk of counterparty default.

At December 31, 2004 we had swap agreements with total

notional principal amounts of $20 million that effectively
fixed the interest rates on obligations in the notional amount
of $20 million of debt under our variable payment construc-
tion and lease facility at an average rate of 7.5% until June
2005. Since August 2002 fixed rate swap agreements in the
notional amount of $32 million were not being utilized as 
a hedge of variable obligations, and accordingly, changes 
in the valuation of such swap agreements were recorded
directly to earnings. These swaps expired during 2003. The
fair value of interest rate swap agreements was a liability of
approximately $0.3 million at December 31, 2004. A 1%
adverse change in interest rates on variable rate obligations
would not have a material adverse impact on the future 
earnings and cash flows of the Company.

We do not use any market-risk-sensitive instruments 

to hedge commodity, foreign currency, or risks other 
than interest rate risk, and hold no market risk sensitive
instruments for trading or speculative purposes. 

Recent Accounting Pronouncements

In June 2002 the Financial Accounting Standards 
Board (FASB) issued SFAS No. 146, Accounting for Costs
Associated with Exit or Disposal Activities (SFAS No. 146)
which addresses financial accounting and reporting for 
costs associated with exit or disposal activities and nullifies
Emerging Issues Task Force Issue No. 94-3, Liability
Recognition for Certain Employee Termination Benefits and
Other Costs to Exit an Activity (including Certain Costs
Incurred in a Restructuring). SFAS No. 146 requires that a
liability for costs associated with an exit or disposal activity
be recognized when the liability is incurred as opposed to the
date of an entity’s commitment to an exit plan. SFAS No.
146 also establishes fair value as the objective for initial
measurement of the liability. SFAS No. 146 is effective for
exit or disposal activities that are initiated after December
31, 2002. Adoption of SFAS No. 146 did not have a material
effect on the Company’s consolidated financial statements.

19

In November 2002 the FASB issued Interpretation No. 45,

Guarantor’s Accounting and Disclosure Requirements for
Guarantees, Including Indirect Guarantees of Indebtedness
of Others (FIN 45). FIN 45 requires an entity to disclose in
its interim and annual financial statements information with
respect to its obligations under certain guarantees that it has
issued. It also requires an entity to recognize, at the inception
of a guarantee, a liability for the fair value of the obligation
undertaken in issuing the guarantee. The disclosure require-
ments of FIN 45 are effective for interim and annual periods
ending after December 15, 2002. These disclosures are pre-
sented in Note F to the Consolidated Financial Statements.
The initial recognition and measurement requirements of 
FIN 45 are effective prospectively for guarantees issued or
modified after December 31, 2002. The adoption of the
recognition provisions of FIN 45 had no significant effect 
on the consolidated financial statements.

In January 2003 the FASB issued Interpretation No. 46,
Consolidation of Variable Interest Entities, an Interpretation
of ARB No. 51 (FIN 46). FIN 46 requires certain variable
interest entities to be consolidated by the primary beneficiary
of the entity if the equity investors in the entity do not have
the characteristics of a controlling financial interest or do 
not have sufficient equity at risk for the entity to finance its
activities without additional subordinated financial support
from other parties. FIN 46 is effective immediately for all
new variable interest entities created or acquired after
January 31, 2003. The Company has not entered into 
transactions with, created, or acquired significant potential
variable interest entities subsequent to that date. For interests
in variable interest entities arising prior to February 1, 2003,
the Company must apply the provisions of FIN 46 as of
December 31, 2003. The Company has concluded that 
certain independent franchisees, as discussed in Note I to 
the Consolidated Financial Statements, are not subject to 
the interpretation and are therefore not included in the
Company’s consolidated financial statements. In addition, 
as discussed in Note D to the Consolidated Financial
Statements, the Company has certain capital leases with 
partnerships controlled by related parties of the Company.
The Company has concluded that these partnerships are not
variable interest entities. The Company has concluded that
the accounting and reporting of its construction and lease
facility (see Note F to the Consolidated Financial Statements)
are not subject to the provisions of FIN 46 since the lessor is
not a variable interest entity as defined by FIN 46.

In January 2003 the Emerging Issues Task Force (EITF) 
of the FASB issued EITF Issue No. 02-16, Accounting by a
Customer (Including a Reseller) for Certain Consideration
Received from a Vendor (EITF 02-16). EITF 02-16 addresses
accounting and reporting issues related to how a reseller
should account for cash consideration received from vendors.
Generally, cash consideration received from vendors is 
presumed to be a reduction of the prices of the vendor’s
products or services and should, therefore, be characterized
as a reduction of cost of sales when recognized in the 
customer’s income statement. However, under certain 
circumstances this presumption may be overcome, and 
recognition as revenue or as a reduction of other costs 

in the income statement may be appropriate. The Company
does receive cash consideration from vendors subject to the
provisions of EITF 02-16. EITF 02-16 is effective for fiscal
periods beginning after December 15, 2002. The Company
adopted EITF 02-16 as of January 1, 2003. Such adoption
did not have a material effect on the Company’s consolidated
financial statements since substantially all cooperative 
advertising consideration received from vendors represents 
a reimbursement of specific, identifiable, and incremental
costs incurred in selling those vendors’ products. 

In November 2004 the FASB issued Statement of Financial

Accounting Standards No. 151, Inventory Costs — An
Amendment of ARB No. 43, Chapter 4 (SFAS 151). SFAS
151 amends ARB 43, Chapter 4, to clarify that abnormal
amounts of idle facility expense, freight, handling costs, and
wasted materials (spoilage) should be recognized as current-
period charges. In addition, this Statement requires that 
allocation of fixed production overheads to the costs of con-
version be based on the normal capacity of the production
facilities. SFAS 151 is effective for the Company beginning
January 1, 2006, though early application is permitted.
Management is currently assessing the impact of SFAS 151,
but does not expect the impact to be material.

In December 2004 the FASB issued Statement of Financial

Accounting Standards No. 123 (revised 2004), Share-based
Payment (SFAS 123R). SFAS 123R amends SFAS 123 to
require adoption of the fair-value method of accounting 
for employee stock options effective June 30, 2005. The 
transition guidance in SFAS 123R specifies that compen-
sation expense for options granted prior to the effective date
be recognized over the remaining vesting period of those
options, and that compensation expense for options granted
subsequent to the effective date be recognized over the 
vesting period of those options. We anticipate recognizing
compensation expense of $1.7 million, $2.6 million, and 
$1.0 million for the years ended December 31, 2005, 2006,
and 2007, respectively, in connection with stock option
grants made prior to December 31, 2004.

Forward-Looking Statements

Certain written and oral statements made by our

Company may constitute “forward-looking statements” as
defined under the Private Securities Litigation Reform Act 
of 1995, including statements made in this report and other
filings with the Securities and Exchange Commission. All
statements which address operating performance, events, 
or developments that we expect or anticipate will occur in
the future — including growth in store openings, franchises
awarded, and market share, and statements expressing 
general optimism about future operating results’ — are 
forward-looking statements. Forward-looking statements 
are subject to certain risks and uncertainties that could cause
actual results to differ materially. The Company undertakes
no obligation to publicly update or revise any forward-
looking statements. For a discussion of such risks and 
uncertainties, see “Certain Factors Affecting Forward-
Looking Statements” in Item I of the Company’s Annual
Report on Form 10-K filed with the SEC.

20

Consolidated Balance Sheets

(In Thousands, Except Share Data)

ASSETS

Cash

Accounts Receivable (net of allowances of $1,963 

in 2004 and $1,718 in 2003)

Rental Merchandise

Less: Accumulated Depreciation

Property, Plant & Equipment, Net

Goodwill and Other Intangibles, Net

Prepaid Expenses & Other Assets

Total Assets

LIABILITIES & SHAREHOLDERS’ EQUITY

Accounts Payable & Accrued Expenses

Dividends Payable

Deferred Income Taxes Payable

Customer Deposits & Advance Payments

Credit Facilities

Total Liabilities

Commitments & Contingencies

Shareholders’ Equity

Common Stock, Par Value $.50 Per Share;

Authorized: 50,000,000 Shares; 
Shares Issued: 44,989,602 and 44,990,212 
at December 31, 2004 and 2003, respectively

Class A Common Stock, Par Value $.50 Per Share; 

Authorized: 25,000,000 Shares; 
Shares Issued: 12,063,856 and 12,063,903 
at December 31, 2004 and 2003, respectively

Additional Paid-In Capital

Retained Earnings

Accumulated Other Comprehensive Loss

Less: Treasury Shares at Cost,

Common Stock, 3,625,230 and 4,223,625 Shares at 

December 31, 2004 and 2003, respectively

Class A Common Stock, 3,667,623 Shares at 

December 31, 2004 and 2003

Total Shareholders’ Equity

Total Liabilities & Shareholders’ Equity

The accompanying notes are an integral part of the Consolidated Financial Statements.

December 31,
2004

December 31,
2003

$ 5,865

$ 4,687

32,736

639,192

(213,625)

425,567

111,118

74,874

50,128

30,878

518,741

(175,728)

343,013

99,584

55,485

26,237

$700,288

$559,884

$ 93,565

$ 88,446

647

95,173

19,070

116,655

325,110

655

55,290

15,737

79,570

239,698

22,495

22,495

6,032

91,032

294,077

(539)

6,032

88,305

243,415

413,097

360,247

(22,015)

(24,157)

(15,904)

375,178

(15,904)

320,186

$700,288

$559,884

21

Consolidated Statements of Earnings

(In Thousands, Except Per Share)

REVENUES
Rentals & Fees
Retail Sales
Non-Retail Sales
Other

COSTS & EXPENSES
Retail Cost of Sales
Non-Retail Cost of Sales
Operating Expenses
Depreciation of Rental Merchandise
Interest

Earnings Before Income Taxes
Income Taxes
Net Earnings
Earnings Per Share 
Earnings Per Share Assuming Dilution

Year Ended
December 31,
2004

Year Ended
December 31,
2003

Year Ended
December 31,
2002

$694,293
56,259
160,774
35,154
946,480

39,380
149,207
414,518
253,456
5,413
861,974
84,506
31,890
$ 52,616
1.06
$ 
1.04
$ 

$553,773
68,786
120,355
23,883
766,797

50,913
111,714
344,884
195,661
5,782
708,954
57,843
21,417
$ 36,426
0.74
$
0.73
$

$459,179
72,698
88,969
19,842
640,688

53,856
82,407
293,346
162,660
4,767
597,036
43,652
16,212
$ 27,440
0.58
$
0.57
$

The accompanying notes are an integral part of the Consolidated Financial Statements.

Consolidated Statements of Shareholders’ Equity

(In Thousands, Except Per Share)

BALANCE, DECEMBER 31, 2001
Reacquired Shares
Stock Offering
Dividends, $.018 per share
Reissued Shares
Net Earnings
Change in Fair Value of Financial 

Instruments, Net of Income Taxes
of $51

BALANCE, DECEMBER 31, 2002
Dividends, $.022 per share
Stock Dividend
Reissued Shares
Net Earnings
Change in Fair Value of Financial 

Instruments, Net of Income Taxes
of $1,209

BALANCE, DECEMBER 31, 2003
Dividends, $.039 per share
Stock Dividend
Reissued Shares
Net Earnings
Change in Fair Value of Financial 

Instruments, Net of Income Taxes 
of $119

Treasury Stock

Common Stock

Shares

Amount

Common

Class A

Additional
Paid-In
Capital

Retained
Earnings

Accumulated Other
Comprehensive 
Income (Loss)

Derivatives
Designated Marketable
Securities
As Hedges

($41,062) $ 9,135

$2,681

$53,846 $197,321 ($1,954)

$ 111

(8,242)
(220)

(1,667)

863

265

1,033

33,215

441

(833)

27,440

(8,197)

(41,696)

9,998

2,681

87,502

306

1,635

4,999

1,340

(54)
857

(7,891)

(40,061)

14,997

4,021

88,305

598

2,142

7,498

2,011

(80)
2,807

223,928
(1,090)
(6,340)

36,426

252,924
(1,954)
(9,509)

52,616

(18)

(1,972)

104

104

1,031

(941)

837

941

662

(1,201)

BALANCE, DECEMBER 31, 2004

(7,293)

($37,919) $22,495

$6,032

$91,032 $294,077 ($ 279)

($ 260)

The accompanying notes are an integral part of the Consolidated Financial Statements.

22

Consolidated Statements of Cash Flows

(In Thousands)

OPERATING ACTIVITIES

Net Earnings

Depreciation & Amortization

Additions to Rental Merchandise

Book Value of Rental Merchandise Sold or Disposed

Deferred Income Taxes

Gain on Marketable Securities

Loss (Gain) on Sale of Property, Plant & Equipment

Change in Income Taxes Receivable, Included in 

Prepaid Expenses and Other Assets

Change in Accounts Payable & Accrued Expenses

Change in Accounts Receivable

Other Changes, Net

Cash Provided by Operating Activities

INVESTING ACTIVITIES

Additions to Property, Plant & Equipment

Contracts & Other Assets Acquired

Proceeds from Sale of Marketable Securities

Investment in Marketable Securities

Proceeds from Sale of Property, Plant & Equipment

Cash Used by Investing Activities

FINANCING ACTIVITIES

Proceeds from Credit Facilities

Repayments on Credit Facilities

Proceeds from Stock Offering

Dividends Paid

Acquisition of Treasury Stock

Issuance of Stock Under Stock Option Plans

Cash Provided by Financing Activities

Increase (Decrease) in Cash

Cash at Beginning of Year

Cash at End of Year

Cash Paid (Received) During the Year:

Interest

Income Taxes

The accompanying notes are an integral part of the Consolidated Financial Statements.

Year Ended
December 31,
2004

Year Ended
December 31,
2003

Year Ended
December 31,
2002

$ 52,616

277,187

(528,255)

206,589

39,919

(5,481)

84

(20,023)

4,118

(1,858)

9,842

34,738

(37,723)

(38,497)

7,592

(6,436)

4,760

$ 36,426

215,397

(384,429)

178,460

3,496

$ 27,440

179,040

(361,180)

150,226

29,554

(814)

(573)

17,275

(3,905)

6,630

68,536

(37,898)

(44,347)

(715)

8,025

(6,590)

(488)

(8,757)

8,672

(42,913)

(14,033)

(1,395)

18,296

(40,045)

(70,304)

(74,935)

287,307

(250,222)

86,424

(80,119)

139,542

(143,990)

(2,042)

(924)

1,701

36,744

1,178

4,687

1,789

7,170

771

3,916

34,078

(798)

(1,667)

1,346

28,511

(2,862)

6,778

$ 5,865

$ 4,687

$ 3,916

$ 5,361

$ 16,783

$ 6,759

$ 4,987

$ 4,361

$ (2,151)

23

Notes to Consolidated Financial Statements

Note A: Summary of Significant 
Accounting Policies

As of December 31, 2004 and 2003, and for the
Years Ended December 31, 2004, 2003 and 2002.
Basis of Presentation — The consolidated financial state-

ments include the accounts of Aaron Rents, Inc. and its
wholly owned subsidiaries (the Company). All significant
intercompany accounts and transactions have been eliminat-
ed. The preparation of the Company’s consolidated financial
statements in conformity with accounting principles generally
accepted in the United States requires management to make
estimates and assumptions that affect the amounts reported
in these financial statements and accompanying notes. Actual
results could differ from those estimates. Generally, actual
experience has been consistent with management’s prior 
estimates and assumptions. Management does not believe
these estimates or assumptions will change significantly in 
the future absent unsurfaced or unforeseen events.

On July 12, 2004, the Company announced a 3-for-2
stock split effected in the form of a 50% stock dividend on
both Common Stock and Class A Common Stock. New
shares were distributed on August 16, 2004 to shareholders
of record as of the close of business on August 2, 2004. All
share and per share information has been restated for all
periods presented to reflect this stock dividend.

On July 21, 2003, the Company announced a 3-for-2
stock split effected in the form of a 50% stock dividend on
both Common Stock and Class A Common Stock. New
shares were distributed on August 15, 2003 to shareholders
of record as of the close of business on August 1, 2003. All
share and per share information has been restated for all
periods presented to reflect this stock dividend.

Certain amounts presented for prior years have been
reclassified to conform to the current year presentation.
Line of Business — The Company is engaged in the 

business of renting and selling residential and office furniture,
consumer electronics, appliances, computers, and other 
merchandise throughout the U.S., Puerto Rico, and Canada.
The Company manufactures furniture principally for its 
rent-to-rent and sales and lease ownership operations.

Cash — In prior balance sheet and statement of cash 
flow presentations, checks outstanding were classified as a
reduction to cash. Since the financial institutions with checks
outstanding and those with deposits on hand did not and do
not have legal right of offset, we have reclassified checks out-
standing in certain zero balance bank accounts to accounts
payable at December 31, 2004 and for all consolidated 
balance sheets and consolidated statements of cash flows 
presented. This reclassification has the effect of increasing
both cash and accounts payable and accrued expenses by
$4.6 million, $3.8 million, and $6.7 million for the years
ended December 31, 2003, 2002, and 2001, respectively. 

Certain transactions previously reflected as a reduction of

book value of rental merchandise sold or disposed in the
accompanying consolidated statements of cash flows for the
years ended December 31, 2003 and 2002 are reflected as an
addition to rental merchandise for the year ended December

24

31, 2004. These transactions have been reclassified in the
accompanying consolidated statements of cash flows to 
conform with the current period presentation, resulting in
increases in both additions to rental merchandise and book
value of rental merchandise sold or disposed of $10.6 million
and $9.8 million for the years ended December 31, 2003 and
2002, respectively.

Rental Merchandise consists primarily of residential and
office furniture, consumer electronics, appliances, computers,
and other merchandise and is recorded at cost. The sales and
lease ownership division depreciates merchandise over the
rental agreement period, generally 12 to 24 months when on
rent and 36 months when not on rent, to a 0% salvage value.
The rent-to-rent division depreciates merchandise over its
estimated useful life, which ranges from 6 months to 60
months, net of its salvage value, which ranges from 0% to
60% of historical cost. Our policies require weekly rental
merchandise counts by store managers, which include write-
offs for unsalable, damaged, or missing merchandise inven-
tories. Full physical inventories are generally taken at our 
distribution and manufacturing facilities on a quarterly basis,
and appropriate provisions are made for missing, damaged
and unsalable merchandise. In addition, we monitor rental
merchandise levels and mix by division, store, and fulfillment
center, as well as the average age of merchandise on hand. If
unsalable rental merchandise cannot be returned to vendors,
it is adjusted to its net realizable value or written off. 

All rental merchandise is available for rental or sale. 
On a monthly basis, we write off damaged, lost or unsalable
merchandise as identified. Effective September 30, 2004, 
we began recording rental merchandise adjustments on the
allowance method. In connection with the adoption of this
method, we recorded a one-time adjustment of approximate-
ly $2.5 million to establish a rental merchandise allowance
reserve. We expect rental merchandise adjustments in the
future under this new method to be materially consistent
with the prior year’s adjustments under the direct-write-off
method. Inventory write-offs, including the effect of the
establishment of the reserve mentioned above, totaled
approximately $18.0 million, $11.9 million, and $10.1 mil-
lion during the years ended December 31, 2004, 2003, and
2002, respectively, and are included in operating expenses in
the accompanying consolidated statements of earnings.
Property, Plant and Equipment are recorded at cost.
Depreciation and amortization are computed on a straight-
line basis over the estimated useful lives of the respective
assets, which are from 8 to 40 years for buildings and
improvements and from 1 to 5 years for other depreciable
property and equipment. Gains and losses related to 
dispositions and retirements are recognized as incurred.
Maintenance and repairs are also expensed as incurred;
renewals and betterments are capitalized. Depreciation
expense — included in operating expenses in the accom-
panying consolidated statements of earnings — for plant,
property, and equipment approximated $22.2 million, 
$19.2 million, and $16.4 million during the years ended
December 31, 2004, 2003, and 2002, respectively.

Goodwill and Other Intangibles — Goodwill represents the

excess of the purchase price paid over the fair value of the
net assets acquired in connection with business acquisitions.

Effective January 1, 2002, the Company adopted Statement
of Financial Accounting Standards No. 142, Goodwill and
Other Intangible Assets (SFAS No. 142). SFAS No. 142
requires that entities assess the fair value of the net assets
underlying all acquisition-related goodwill on a reporting-
unit basis effective beginning in 2002. When the fair value is
less than the related carrying value, entities are required to
reduce the carrying value of goodwill. The approach to eval-
uating the recoverability of goodwill as outlined in SFAS No.
142 requires the use of valuation techniques using estimates
and assumptions about projected future operating results and
other variables. The Company has elected to perform this
annual evaluation on September 30. More frequent evalua-
tions will be completed if indicators of impairment become
evident. The impairment only approach required by SFAS
No. 142 may have the effect of increasing the volatility of 
the Company’s earnings if goodwill impairment occurs at 
a future date. 

Other Intangibles represent the value of customer 

relationships acquired in connection with business acquisi-
tions, recorded at fair value as determined by the Company.
As of December 31, 2004 and 2003, the net intangibles 
other than goodwill was $1.9 and $2.2 million, respectively.
These intangibles are amortized on a straight-line basis over
a two-year useful life. Amortization expense on intangibles,
included in operating expenses in the accompanying consoli-
dated statements of earnings, was $1.6 million and $0.5 
million during the years ended December 31, 2004 and 
2003, respectively. No amortization expense on intangibles
was recognized in the year ended December 31, 2002. 

Substantially all of the Company’s goodwill and other
intangibles relate to the Sales and Lease Ownership segment
and are expected to be fully deductible for U.S. federal
income tax purposes.

Impairment — The Company assesses its long-lived 
assets other than goodwill for impairment whenever facts
and circumstances indicate that the carrying amount may not
be fully recoverable. To analyze recoverability, the Company
projects undiscounted net future cash flows over the remain-
ing life of such assets. If these projected cash flows were 
less than the carrying amount, an impairment would be 
recognized, resulting in a write-down of assets with a corre-
sponding charge to earnings. Impairment losses, if any, are
measured based upon the difference between the carrying
amount and the fair value of the assets.

Investments in Marketable Securities — The Company
holds certain marketable equity securities and has designated
these securities as available-for-sale. The fair value of these
securities was approximately $6.0 million and $3.6 million as
of December 31, 2004 and 2003, respectively. These amounts
are included in prepaid expenses and other assets in the
accompanying consolidated balance sheets. The Company
did not sell any of its investments in marketable securities
during the two-year period ended December 31, 2003. In
May of 2004 the Company sold its holdings in Rainbow
Rentals, Inc. with a cost basis of approximately $2.1 
million for cash proceeds of approximately $7.6 million in
connection with Rent-A-Center’s acquisition of Rainbow
Rentals. The Company recognized an after-tax gain of 
$3.4 million on this transaction. In connection with this gain
recognition, $3.4 million was transferred from unrealized
gains within accumulated other comprehensive income to 
net income on the accompanying Consolidated Statement 
of Earnings for the year ended December 31, 2004.

Deferred Income Taxes are provided for temporary 
differences between the amounts of assets and liabilities 

for financial and tax reporting purposes. Such temporary 
differences arise principally from the use of accelerated
depreciation methods on rental merchandise for tax purposes.

Fair Value of Financial Instruments — The carrying

amounts reflected in the consolidated balance sheets for cash,
accounts receivable, bank and other debt approximate their
respective fair values. The fair value of the liability for inter-
est rate swap agreements, included in accounts payable and
accrued expenses in the accompanying consolidated balance
sheets, was approximately $346,000 and $1,369,000 at
December 31, 2004 and 2003, respectively, based upon
quotes from financial institutions. At December 31, 2004 
and 2003, the carrying amount for variable rate debt approx-
imates fair market value since the interest rates on these
instruments are reset periodically to current market rates. 

At December 31, 2004 and 2003 the fair market value of

fixed rate long-term debt was approximately $51.4 million
and $52.9 million, respectively, based on quoted prices for
similar instruments.

Revenue Recognition — Rental revenues are recognized as
revenue in the month they are due. Rental payments received
prior to the month due are recorded as deferred rental rev-
enue. Until all payments are received under sales and lease
ownership agreements, the Company maintains ownership of
the rental merchandise. Revenues from the sale of merchan-
dise to franchisees are recognized at the time of receipt by the
franchisee; revenues from such sales to other customers are
recognized at the time of shipment, at which time title and
risk of ownership are transferred to the customer. Please refer
to Note I for discussion of recognition of other franchise-
related revenues.

Cost of Sales includes the net book value of merchandise

sold, primarily using specific identification in the sales and
lease ownership division and first-in, first-out in the rent-to-
rent division. It is not practicable to allocate operating
expenses between selling and rental operations.

Shipping and Handling Costs are classified as operating

expenses in the accompanying consolidated statements of
earnings and totaled approximately $31.1 million in 2004,
$24.9 million in 2003, and $20.6 million in 2002. 

Advertising — The Company expenses advertising costs as
incurred. Such costs aggregated approximately $22.4 million
in 2004, $18.7 million in 2003, and $15.4 million in 2002.

Stock Based Compensation — The Company has elected to

follow Accounting Principles Board Opinion No. 25,
Accounting for Stock Issued to Employees and related
Interpretations in accounting for its employee stock options
and adopted the disclosure-only provisions of Statement of
Financial Accounting Standards No. 123, Accounting for
Stock Based Compensation (SFAS 123). The Company grants
stock options for a fixed number of shares to employees 
primarily with an exercise price equal to the fair value of the
shares at the date of grant and, accordingly, recognizes no
compensation expense for these stock option grants. The
Company also grants stock options for a fixed number 
of shares to certain key executives with an exercise price
below the fair value of the shares at the date of grant (“Key
Executive grants”). Compensation expense for Key Executive
grants is recognized over the three-year vesting period of the
options for the difference between the exercise price and the
fair value of a share of Common Stock on the date of grant
times the number of options granted. Income tax benefits
resulting from stock option exercises credited to additional
paid-in capital totaled approximately $3,248,000, $703,000,
and $341,000 in 2004, 2003, and 2002, respectively.

25

For purposes of pro forma disclosures under SFAS No.
123 as amended by SFAS No. 148, the estimated fair value of
the options is amortized to expense over the options’ vesting
period. The following table illustrates the effect on net earn-
ings and earnings per share if the fair-value-based method
had been applied to all outstanding and unvested awards in
each period:

(In Thousands)

Net Earnings before effect 
of Key Executive grants

Expense effect of Key 

Executive grants recognized

Net earnings as reported
Deduct: total stock-based 
employee compensation 
expense determined under 
fair-value-based method for 
all awards, net of related 
tax effects

Pro forma net earnings
Earnings per share:

Year Ended
Year Ended
Year Ended
December 31, December 31, December 31,
2003

2004

2002

$52,854

$36,426

$27,440

(238)
52,616

36,426

27,440 

(1,687)
$50,929

(1,345)
$35,081

(1,165)
$26,275

Basic — as reported
Basic — pro forma
Diluted — as reported
Diluted — pro forma

$ 1.06
$ 1.03
$ 1.04 
$ 1.01

$
$
$
$

.74 
.71 
.73 
.70

$
$
$
$

.58
.56
.57
.55

Closed Store Reserves — From time to time, the Company

closes under-performing stores. The charges related to the
closing of these stores primarily consist of reserving the net
present value of future minimum payments under the stores’
real estate leases. As of both December 31, 2004 and 2003,
accounts payable and accrued expenses in the accompanying
Consolidated Balance Sheets included approximately $2.2
million for closed store expenses.

Insurance Reserves — Estimated insurance reserves are
accrued primarily for group health and workers compen-
sation benefits provided to the Company’s employees.
Estimates for these insurance reserves are made based on
actual reported but unpaid claims and actuarial analyses of
the projected claims run off for both reported and incurred
but not reported claims. Effective on September 30, 2004, 
we revised certain estimates related to our accrual for group
health self-insurance based on our experience that the time
periods between our liability for a claim being incurred and
the claim being reported had declined and favorable claims
experience which resulted in a reduction in expenses of 
$1.4 million in 2004. The group health self-insurance 
liability and expense are included in accounts payable 
and accrued expenses and in operating expenses in the
accompanying consolidated balance sheets and statements 
of earnings, respectively. 

Derivative Instruments and Hedging Activities — From
time to time, the Company uses interest rate swap agree-
ments to synthetically manage the interest rate characteristics
of a portion of its outstanding debt and to limit the
Company’s exposure to rising interest rates. The Company
designates at inception that interest rate swap agreements
hedge risks associated with future variable interest payments
and monitors each swap agreement to determine if it remains

26

an effective hedge. The effectiveness of the derivative as a
hedge is based on a high correlation between changes in the
value of the underlying hedged item and the derivative instru-
ment. The Company records amounts to be received or paid
as a result of interest swap agreements as an adjustment to
interest expense. Generally, the Company’s interest rate
swaps are designated as cash flow hedges. In the event of
early termination or redesignation of interest rate swap
agreements, any resulting gain or loss would be deferred 
and amortized as an adjustment to interest expense of the
related debt instrument over the remaining term of the 
original contract life of the agreement. In the event of early
extinguishment of a designated debt obligation, any realized
or unrealized gain or loss from the associated swap would be
recognized in income or expense at the time of extinguish-
ment. There was no net income effect related to swap ineffec-
tiveness in 2004. For the year ended December 31, 2003,
the Company’s net income included an after-tax benefit of
approximately $170,000 related to swap ineffectiveness. The
Company does not enter into derivatives for speculative or
trading purposes. The fair value of the swaps as of December
31, 2004 and 2003 of $0.3 million and $1.4 million, respec-
tively, is included in accounts payable and accrued expenses
in the accompanying consolidated balance sheets.

Comprehensive Income totaled approximately $52.1 

million, $38.3 million, and $27.5 million, for the years ended
December 31, 2004, 2003 and 2002, respectively.

New Accounting Pronouncements — In November 2002

the FASB issued Interpretation No. 45, Guarantor’s
Accounting and Disclosure Requirements for Guarantees,
Including Indirect Guarantees of Indebtedness of Others
(FIN 45). FIN 45 requires an entity to disclose in its interim
and annual financial statements information with respect to
its obligations under certain guarantees that it has issued. It
also requires an entity to recognize, at the inception of a
guarantee, a liability for the fair value of the obligation
undertaken in issuing the guarantee. The disclosure require-
ments of FIN 45 are effective for interim and annual periods
ending after December 15, 2002. These disclosures are pre-
sented in Note F. The initial recognition and measurement
requirements of FIN 45 are effective prospectively for guar-
antees issued or modified after December 31, 2002. The
adoption of the recognition provisions of FIN 45 had no 
significant effect on the consolidated financial statements.
In January 2003 the FASB issued Interpretation No. 46,
Consolidation of Variable Interest Entities, an Interpretation
of ARB No. 51 (FIN 46). FIN 46 requires certain variable
interest entities to be consolidated by the primary beneficiary
of the entity if the equity investors in the entity do not have
the characteristics of a controlling financial interest or do 
not have sufficient equity at risk for the entity to finance its
activities without additional subordinated financial support
from other parties. FIN 46 is effective immediately for all
new variable interest entities created or acquired after
January 31, 2003. The Company has not entered into trans-
actions with, created, or acquired significant potential vari-
able interest entities subsequent to that date. For interests in
variable interest entities arising prior to February 1, 2003,
the Company must apply the provisions of FIN 46 as of
December 31, 2003. The Company has concluded that cer-
tain independent franchisees, as discussed in Note I, are not
subject to the interpretation, and are therefore not included
in the Company’s consolidated financial statements. In addi-
tion, as discussed in Note D, the Company has certain capital
leases with partnerships controlled by related parties of the
Company. The Company has concluded that these partner-

ships are not variable interest entities. The Company has
concluded that the accounting and reporting of its con-
struction and lease facility (see Note F) are not subject to 
the provisions of FIN 46 since the lessor is not a variable
interest entity, as defined by FIN 46.

In January 2003 the Emerging Issues Task Force (EITF) of

the FASB issued EITF Issue No. 02-16, Accounting by a
Customer (Including a Reseller) for Certain Consideration
Received from a Vendor (EITF 02-16). EITF 02-16 addresses
accounting and reporting issues related to how a reseller
should account for cash consideration received from vendors.
Generally, cash consideration received from vendors is pre-
sumed to be a reduction of the prices of the vendor’s prod-
ucts or services and should, therefore, be characterized as a
reduction of cost of sales when recognized in the customer’s
income statement. However, under certain circumstances this
presumption may be overcome, and recognition as revenue or
as a reduction of other costs in the income statement may be
appropriate. The Company does receive cash consideration
from vendors subject to the provisions of EITF 02-16. EITF
02-16 is effective for fiscal periods beginning after December
15, 2002. The Company adopted EITF 02-16 as of January
1, 2003. Such adoption did not have a material effect on the
Company’s financial statements since substantially all cooper-
ative advertising consideration received from vendors repre-
sents a reimbursement of specific, identifiable, and incremen-
tal costs incurred in selling those vendors’ products.

In November 2004 the FASB issued Statement of Financial

Accounting Standards No. 151, Inventory Costs — An
Amendment of ARB No. 43, Chapter 4 (SFAS 151). SFAS
151 amends ARB 43, Chapter 4, to clarify that abnormal
amounts of idle facility expense, freight, handling costs, and
wasted materials (spoilage) should be recognized as current-
period charges. In addition, this Statement requires that 
allocation of fixed production overheads to the costs of con-
version be based on the normal capacity of the production
facilities. SFAS 151 is effective for the Company beginning
January 1, 2006, though early application is permitted.
Management is currently assessing the impact of SFAS 151,
but does not expect the impact to be material.

In December 2004 the FASB issued Statement of Financial

Accounting Standards No. 123 (revised 2004), Share-based
Payment (SFAS 123R). SFAS 123R amends SFAS 123 to
require adoption of the fair-value method of accounting for
employee stock options effective June 30, 2005. The transi-
tion guidance in SFAS 123R specifies that compensation
expense for options granted prior to the effective date be 
recognized over the remaining vesting period of those
options, and that compensation expense for options granted
subsequent to the effective date be recognized over the 
vesting period of those options. We anticipate recognizing
compensation expense of approximately $1.7 million, $2.6
million, and $1.0 million for the years ended December 31,
2005, 2006, and 2007, respectively, in connection with 
stock option grants made prior to December 31, 2004.

Note B: Earnings Per Share

Earnings per share is computed by dividing net income by
the weighted average number of common shares outstanding
during the year, which were approximately 49,602,000
shares in 2004, 48,964,000 shares in 2003, and 47,046,000
shares in 2002. The computation of earnings per share
assuming dilution includes the dilutive effect of stock options
and awards. Such stock options and awards had the effect of

increasing the weighted average shares outstanding assuming
dilution by approximately 973,000 in 2004, 819,000 in
2003, and 729,000 in 2002.

Note C: Property, Plant & Equipment

Following is a summary of the Company’s property, plant,

and equipment at December 31:

(In Thousands)

2004

2003

Land
Buildings & Improvements
Leasehold Improvements & Signs
Fixtures & Equipment
Assets Under Capital Lease: 

With Related Parties
With Unrelated Parties
Construction in Progress

Less: Accumulated Depreciation 

& Amortization

$ 11,687
39,305
63,291
36,518

15,734
1,475
4,339
$172,349

$ 10,370
39,772
54,348
32,135

10,308
1,432
3,647
$152,012

(61,231)
$111,118

(52,428)
$ 99,584

Note D: Credit Facilities

Following is a summary of the Company’s credit facilities

at December 31:

(In Thousands)

Bank Debt
Senior Unsecured Notes
Capital Lease Obligations: 

With Related Parties
With Unrelated Parties

Other Debt

2004

2003

$ 45,528
50,000

$13,870
50,000

16,596
1,197
3,334
$116,655

10,144
1,319
4,237
$79,570

Bank Debt — The Company has a revolving credit agree-
ment dated May 28, 2004 with several banks providing for
unsecured borrowings up to $87.0 million, which includes a
$12.0 million credit line to fund daily working capital
requirements. Amounts borrowed bear interest at the lower
of the lender’s prime rate or LIBOR plus 1.00%. The pricing
under the working capital line is based upon overnight bank
borrowing rates. At December 31, 2004 and 2003, respec-
tively, an aggregate of approximately $45.5 million (bearing
interest at 3.41%) and $13.9 million (bearing interest at
2.24%) was outstanding under the revolving credit agree-
ment. The Company pays a .20% commitment fee on unused
balances. The weighted average interest rate on borrowings
under the revolving credit agreement (before giving effect to
interest rate swaps in 2003 and 2002) was 2.72% in 2004,
2.53% in 2003, and 3.86% in 2002. The revolving credit
agreement expires May 28, 2007. 

The revolving credit agreement contains certain covenants
which require that the Company not permit its consolidated
net worth as of the last day of any fiscal quarter to be less
than the sum of (a) $338,340,000 plus (b) 50% of the
Company’s consolidated net income (but not loss) for the
period beginning April 1, 2004 and ending on the last day 

27

of such fiscal quarter. It also places other restrictions on 
additional borrowings and requires the maintenance of 
certain financial ratios. At December 31, 2004, $16.9 million
of retained earnings was available for dividend payments 
and stock repurchases under the debt restrictions, and the
Company was in compliance with all covenants.

Senior Unsecured Notes — On August 14, 2002 the
Company sold $50.0 million in aggregate principal amount
of senior unsecured notes (the Notes) in a private placement
to a consortium of insurance companies. The Notes mature
August 13, 2009. Quarterly interest only payments at an
annual rate of 6.88% are due for the first two years followed
by annual $10,000,000 principal repayments plus interest 
for the five years thereafter.

Capital Leases with Related Parties — In October and
November 2004 the Company sold 11 properties, including
leasehold improvements, to a separate limited liability corpo-
ration (“LLC”) controlled by a group of Company executives
and managers, including the Company’s chairman, chief
executive officer, and controlling shareholder. The LLC
obtained borrowings collateralized by the land and buildings
totaling approximately $6.8 million. The Company occupies
the land and buildings collateralizing the borrowings 
under a 15-year term lease, with a five-year renewal at 
the Company’s option, at an aggregate annual rental 
of approximately $883,000. The transaction has been
accounted for as a financing in the accompanying consoli-
dated financial statements. The rate of interest implicit in 
the leases is approximately 9.7%. Accordingly, the land 
and buildings and the lease obligations are recorded in the
Company’s consolidated financial statements. No gain or 
loss was recognized in this transaction. 

In December 2002 the Company sold 11 properties,
including leasehold improvements, to a separate limited lia-
bility corporation (LLC) controlled by a group of Company
executives and managers, including the Company’s chairman,
chief executive officer, and controlling shareholder. The LLC
obtained borrowings collateralized by the land and buildings
totaling approximately $5.0 million. The Company occupies
the land and buildings collateralizing the borrowings under 
a 15-year term lease at an aggregate annual rental of approx-
imately $702,000. The transaction has been accounted for 
as a financing in the accompanying consolidated financial
statements. The rate of interest implicit in the leases is
approximately 11.1%. Accordingly, the land and buildings
and the lease obligations are recorded in the Company’s 
consolidated financial statements. No gain or loss was 
recognized in this transaction. 

In April 2002 the Company sold land and buildings with
a carrying value of approximately $6.3 million to a limited
liability corporation (LLC) controlled by the Company’s
major shareholder. Simultaneously, the Company and the
LLC entered into a 15-year lease for the building and a por-
tion of the land, with two five-year renewal options at the
discretion of the Company. The LLC obtained borrowings
collateralized by the land and building totaling approximate-
ly $6.4 million. The Company occupies the land and building
collateralizing the borrowings under a 15-year term lease at
an aggregate annual rental of approximately $681,000. The
transaction has been accounted for as a financing in the
accompanying consolidated financial statements. The rate of
interest implicit in the lease financing is approximately 8.7%.
Accordingly, the land and building and the debt obligation

28

are recorded in the Company’s consolidated financial state-
ments. No gain or loss was recognized in this transaction.

Other Debt — Other debt at December 31, 2004 and 2003

includes $3.3 million of industrial development corporation
revenue bonds. The average weighted borrowing rate on
these bonds in 2004 was 1.41%. No principal payments are
due on the bonds until maturity in 2015. At December 31,
2004, other debt also includes a note payable for approxi-
mately $33,000 assumed by the Company in connection with
a store acquisition.

Future maturities under the Company’s Credit Facilities

are as follows:

(In Thousands)

2005
2006
2007
2008
2009
Thereafter

$10,591
10,648
56,286
10,914
11,005
17,211

Note E: Income Taxes

Following is a summary of the Company’s income tax

expense for the years ended December 31:

(In Thousands)

2004

2003

2002

Current Income Tax 
Expense (Benefit):

Federal
State

Deferred Income Tax Expense:

Federal
State

($7,720)
(309)
(8,029)

$16,506
1,415
17,921

($11,431)
(1,911)
(13,342)

35,967
3,952
39,919
$31,890

3,220
276
3,496
$21,417

26,209
3,345
29,554
$16,212

Significant components of the Company’s deferred income

tax liabilities and assets at December 31 are as follows:

(In Thousands)

2004

2003

Deferred Tax Liabilities:

Rental Merchandise and 

Property, Plant & Equipment

Other, Net

Total Deferred Tax Liabilities
Deferred Tax Assets:

Accrued Liabilities
Advance Payments
Other, Net

Total Deferred Tax Assets
Net Deferred Tax Liabilities

$101,577
4,054
105,631

4,948
5,510

10,458
$95,173

$62,795
3,035
65,830

4,250
5,770
520
10,540
$55,290

The Company’s effective tax rate differs from the 
statutory U.S. federal income tax rate for the years ended
December 31 as follows:

Statutory Rate
Increases in U.S. Federal 
Taxes Resulting From:
State Income Taxes, 

Net of Federal Income 
Tax Benefit

Other, Net
Effective Tax Rate

2004

2003

2002

35.0%

35.0%

35.0%

2.8
(0.1)
37.7%

2.0

2.1

37.0%

37.1%

Note F: Commitments

The Company leases warehouse and retail store space for

substantially all of its operations under operating leases
expiring at various times through 2019. The Company also
leases certain properties under capital leases that are more
fully described in Note D. Most of the leases contain renewal
options for additional periods ranging from one to 15 years
or provide for options to purchase the related property at
predetermined purchase prices that do not represent bargain
purchase options. In addition, certain properties occupied
under operating leases contain normal purchase options. The
Company also leases transportation and computer equipment
under operating leases expiring during the next five years.
Management expects that most leases will be renewed or
replaced by other leases in the normal course of business. 
The Company also has a $25.0 million construction 
and lease facility. Properties acquired by the lessor are pur-
chased or constructed and then leased to the Company under
operating lease agreements. The total amount advanced and
outstanding under this facility at December 31, 2004 was
approximately $24.9 million. Since the resulting leases are
operating leases, no debt obligation is recorded on the
Company’s balance sheet. 

Future minimum rental payments required under 

operating leases that have initial or remaining non-cancelable
terms in excess of one year as of December 31, 2004, are 
as follows: $50.7 million in 2005, $40.6 million in 2006,
$29.9 million in 2007, $19.5 million in 2008, $11.6 million
in 2009, and $23.5 million thereafter. Certain operating 
leases expiring in 2006 contain residual value guarantee 
provisions and other guarantees in the event of a default.
Although the likelihood of funding under these guarantees 
is considered by the Company to be remote, the maximum
amount the Company may be liable for under such 
guarantees is approximately $24.9 million.

The Company has guaranteed certain debt obligations of
some of the franchisees amounting to approximately $99.7
million at December 31, 2004. The Company receives 
guarantee fees based on such franchisees’ outstanding debt
obligations, which it recognizes as the guarantee obligation 
is satisfied. The Company has recourse rights to the assets
securing the debt obligations. As a result, the Company has
never incurred any, nor does Management expect to incur
any, significant losses under these guarantees.

Rental expense was $50.1 million in 2004, $44.1 million

in 2003, and $39.0 million in 2002.

The Company maintains a 401(k) savings plan for all 
full-time employees with at least one year of service with the
Company and who meet certain eligibility requirements. 
The plan allows employees to contribute up to 10% of their
annual compensation with 50% matching by the Company
on the first 4% of compensation. The Company’s expense
related to the plan was $506,000 in 2004, $512,000 in 2003,
and $453,000 in 2002.

Note G: Shareholders’ Equity

The Company held 7,292,853 common shares in its treas-
ury and was authorized to purchase an additional 2,670,502
shares at December 31, 2004. During 2002 the Company
purchased approximately 221,000 shares of the Company’s
Class A Common Stock at an aggregate cost of $1,667,490.
The Company also transferred 22,239 shares of the
Company’s Common Stock at an aggregate cost of approxi-
mately $218,000 back into treasury, reflected net against
reissued shares in the consolidated statement of shareholders’
equity. The Company’s articles of incorporation provide that
no cash dividends may be paid on the Class A Common
Stock unless equal or higher dividends are paid on the
Common Stock.

If the number of the Class A Common Stock (voting) falls
below 10% of the total number of outstanding shares of the
Company, the Common Stock (non-voting) automatically
converts into Class A Common Stock. The Common Stock
may convert to Class A Common Stock in certain other 
limited situations whereby a national securities exchange 
rule might cause the Board of Directors to issue a resolution
requiring such conversion. Management considers the likeli-
hood of any conversion to be remote at the present time.
The Company has 1,000,000 shares of preferred stock
authorized. The shares are issuable in series with terms for
each series fixed by the Board and such issuance is subject to
approval by the Board of Directors. No preferred shares have
been issued.

Note H: Stock Options

The Company has stock option plans under which options

to purchase shares of the Company’s Common Stock are
granted to certain key employees. Under the plans, options
granted become exercisable after a period of three years and
unexercised options lapse ten years after the date of the
grant. Options are subject to forfeiture upon termination 
of service. Under the plans, approximately 922,000 of the
Company’s shares are reserved for future grants at December
31, 2004. The weighted average fair value of options granted
was $5.18 in 2004, $5.48 in 2003, and $4.37 in 2002.

Pro forma information regarding net earnings and earn-
ings per share, presented in Note A, is required by SFAS 123,
and has been determined as if the Company had accounted
for its employee stock options granted in 2004, 2003 and
2002 under the fair value method. The fair value for these
options was estimated at the date of grant using a Black-
Scholes option pricing model with the following weighted
average assumptions for 2004, 2003, and 2002, respectively:
risk-free interest rates of 3.16%, 3.41%, and 5.78%; a 
dividend yield of .28%, .23%, and .18%; a volatility factor
of the expected market price of the Company’s Common
Stock of .43, .52, and .46; and weighted average expected
lives of the option of four, six, and five years.

The Black-Scholes option valuation model was developed

for use in estimating the fair value of traded options that
have no vesting restrictions and are fully transferable. In
addition, option valuation models require the input of highly
subjective assumptions including the expected stock price
volatility. Because the Company’s employee stock options
have characteristics significantly different from those of 
traded options, and because changes in the subjective input
assumptions can materially affect the fair value estimate, in
management’s opinion, the existing models do not necessarily
provide a reliable single measure of the fair value of its
employee stock options.

29

The following table summarizes information about stock

options outstanding at December 31, 2004:

Range of Exercise Prices

Number Outstanding
December 31,2004

Options Outstanding

Weighted Average
Remaining
Contractual Life (in years)

Options Exercisable

Weighted Average 
Exercise Price

Number Exercisable
December 31,2004

Weighted Average 
Exercise Price

$ 4.38 – 10.00

10.01 – 15.00

15.01 – 20.00

20.01 – 24.86
$ 4.38 – 24.86

1,910,486

711,750

112,500

588,138
3,322,874

5.02

9.03

8.79

9.79
6.85

$6.75

14.01

15.64

22.26
$11.35

1,455,986

$6.00

1,455,986

$ 6.00

The table below summarizes option activity for the 
periods indicated in the Company’s stock option plans:

Outstanding at December 31, 2001

Granted
Exercised
Forfeited

Outstanding at December 31, 2002

Granted
Exercised
Forfeited

Outstanding at December 31, 2003

Granted
Exercised
Forfeited

Outstanding at December 31, 2004
Exercisable at December 31, 2004

Options
(In Thousands)

Weighted
Average
Exercise
Price

2,928
460
(220)
(158)
3,010
738
(321)
(142)
3,285
865
(738)
(89)
3,323
1,456

$ 5.91
9.27
6.12
7.71
6.31
13.29
6.18
8.08
7.82
19.79
5.30
13.27
$11.35
$ 6.00

Note I: Franchising of Aaron’s Sales & Lease
Ownership Stores

The Company franchises Aaron’s Sales & Lease

Ownership stores. As of December 31, 2004 and 2003, 
658 and 528 franchises had been awarded, respectively.
Franchisees typically pay a non-refundable initial franchise
fee of $50,000 and an ongoing royalty of either 5% or 6%
of gross revenues. Franchise fees and area development fees
are generated from the sale of rights to develop, own and
operate Aaron’s Sales & Lease Ownership stores. These 
fees are recognized as income when substantially all of the
Company’s obligations per location are satisfied, generally 
at the date of the store opening. Franchise fees and area
development fees received prior to the substantial completion
of the Company’s obligations are deferred. The Company
includes this income in other revenues in the consolidated
statement of earnings. Substantially all of the amounts
reported as non-retail sales and non-retail cost of sales in the
accompanying consolidated statements of earnings relate to
the sale of rental merchandise to franchisees.

Franchise agreement fee revenue approximated $3.3 
million, $2.2 million, and $1.6 million and royalty revenues
approximated $17.8 million, $14.0 million, and $12.3 
million for the years ended December 31, 2004, 2003 and
2002, respectively. Deferred franchise and area development
agreement fees, included in customer deposits and advance
payments in the accompanying consolidated balance sheets,
approximated $4.8 million and $3.8 million as of December
31, 2004 and 2003, respectively.

Franchised Aaron’s Sales & Lease Ownership store 

activity is summarized as follows:

Franchise stores open at January 1
Opened
Added through acquisition
Purchased by the Company
Closed or liquidated
Franchise stores open 

2004

287
79
12
(19)
(2)

2003

232
79
3
(26)
(1)

at December 31

357

287

2002

209
27
4
(5)
(3)

232

Company-operated Aaron’s Sales & Lease Ownership

store activity is summarized as follows:

Company-operated stores 

open at January 1

Opened
Added through acquisition
Closed or merged
Company-operated stores open

at December 31

2004

2003

2002

500
68
61
(13)

412
38
59
(9)

616

500

364
27
30
(9)

412

In 2004 the Company acquired the rental contracts, 
merchandise, and other related assets of 85 stores, including
19 franchise stores. Many of these stores and/or their 
accompanying assets were merged into other stores resulting
in a net gain of 61 stores. In 2003 the Company acquired the
rental contracts, merchandise, and other related assets of 98
stores, including 26 franchise stores. Many of these stores
and/or their accompanying assets were merged into other
stores resulting in a net gain of 59 stores. The 2002 acquisi-
tions were primarily additional new store locations.

30

Note J: Acquisitions and Dispositions

Note K: Segments

During 2004 the Company acquired the rental contracts,

merchandise, and other related assets of 85 sales and lease
ownership stores with an aggregate purchase price of $36.0
million. Fair value of acquired tangible assets included
approximately $12.9 million for rental merchandise, $0.8
million for fixed assets, and $2.4 million for other assets.
Fair value of liabilities assumed approximated $47,000. The
excess cost over the net fair market value of tangible assets
acquired, representing goodwill and customer lists was $19.4
million and $1.2 million respectively. The estimated amorti-
zation of these customer lists in future years approximates
$1,447,000 for 2005, $456,000 for 2006 and $19,000 for
2007. In addition, in 2004 the Company acquired three rent-
to-rent stores. The purchase price of the 2004 rent-to-rent
acquisitions was $2,226,000. Fair value of acquired tangible
assets included approximately $1,476,000 for rental mer-
chandise and $309,000 for other assets. The excess cost 
over the net fair market value of tangible assets acquired,
representing goodwill and customer lists, was $399,000 and
$42,000, respectively. The purchase price allocations for 
certain acquisitions during December 2004 are preliminary
pending finalization of the Company’s assessment of the fair
values of tangible assets acquired.

During 2003 the Company acquired 98 sales and lease
ownership stores with an aggregate purchase price of $45.0
million. Fair value of acquired tangible assets included
approximately $16.1 million for rental merchandise, $1.0
million for fixed assets, and $53,000 for other assets. Fair
value of liabilities assumed approximated $1.3 million. The
excess cost over the net fair market value of tangible assets
acquired, representing goodwill and customer lists, was
$26.4 million and $2.7 million, respectively. The estimated
amortization of these customer lists in future years approxi-
mates $849,000 for 2005. In addition, in 2003 the Company
acquired one rent-to-rent store. The purchase price of the
2003 rent-to-rent acquisition was not significant.

The results of operations of the acquired businesses are
included in the Company’s results of operations from their
dates of acquisition. The effect of these acquisitions on the
2004, 2003 and 2002 consolidated financial statements was
not significant.

In 2004 the Company sold two of its sales and lease 
ownership locations to an existing franchisee. In 2003 the
Company sold three of its sales and lease ownership loca-
tions to an existing franchisee and sold one of its rent-to-rent
stores. In 2002 the Company sold four of its sales and lease
ownership stores to an existing franchisee. The effect of 
these sales on the consolidated financial statements was 
not significant. 

Description of Products and Services of 
Reportable Segments

Aaron Rents, Inc. has four reportable segments: sales and
lease ownership, rent-to-rent, franchise, and manufacturing.
The sales and lease ownership division offers electronics, 
residential furniture, appliances, and computers to consumers,
primarily on a monthly payment basis with no credit require-
ments. The rent-to-rent division rents and sells residential
and office furniture to businesses and consumers who meet
certain minimum credit requirements. The Company’s 
franchise operation sells and supports franchises of its sales
and lease ownership concept. The manufacturing division
manufactures upholstered furniture, office furniture, lamps
and accessories, and bedding, predominantly for use by the
other divisions. 

Earnings before income taxes for each reportable segment

are generally determined in accordance with accounting 
principles generally accepted in the United States with the
following adjustments:

• A predetermined amount of each reportable segment’s
revenues is charged to the reportable segment as an 
allocation of corporate overhead. This allocation was
approximately 2.3% in 2004 and 2003 and 2.2% 
in 2002.

• Accruals related to store closures are not recorded 
on the reportable segments’ financial statements, 
but are rather maintained and controlled by corporate
headquarters.

• The capitalization and amortization of manufacturing
variances are recorded on the consolidated financial
statements as part of Cash to Accrual and Other
Adjustments and are not allocated to the segment that
holds the related rental merchandise.

• Advertising expense in our sales and lease ownership

division is estimated at the beginning of each year and
then allocated to the division ratably over time for 
management reporting purposes. For financial reporting
purposes, advertising expense is recognized when the
related advertising activities occur. The difference
between these two methods is reflected as part of the
Cash to Accrual and Other Adjustments line below.
• Sales and lease ownership rental merchandise write-offs

are recorded using the direct write-off method for 
management reporting purposes and, effective in 2004,
using the allowance method for financial reporting 
purposes. The difference between these two methods is
reflected as part of the Cash to Accrual and Other
Adjustments line below for 2004.

• Interest on borrowings is estimated at the beginning of
each year. Interest is then allocated to operating seg-
ments on the basis of relative total assets.

• Sales and lease ownership revenues are reported on the

cash basis for management reporting purposes.

31

Revenues in the “Other” category are primarily from 

Information on segments and a reconciliation to earnings

before income taxes are as follows:

Year Ended
Year Ended
Year Ended
December 31, December 31, December 31,
2003

2004

2002

(In Thousands)

Revenues From 

External Customers:

Sales & Lease Ownership $804,723
108,453
Rent-to-Rent
25,253
Franchise
10,185
Other
Manufacturing
70,440
Elimination of 

$634,489 $501,390
119,885
16,663
4,746
56,002

109,083
19,347
4,206
60,608

Intersegment Revenues

Cash to Accrual Adjustments
Total Revenues From 
External Customers
Earnings Before Income Taxes:
Sales & Lease Ownership
Rent-to-Rent
Franchise
Other
Manufacturing

Earnings Before Income 
Taxes For Reportable 
Segments

Elimination of Intersegment 

Loss (Profit)

Cash to Accrual and
Other Adjustments

Total Earnings Before 

(70,884)
(1,690)

(60,995)
59

(56,141)
(1,857)

$946,480

$766,797 $640,688

$56,578
8,842
18,374
2,118
(175)

$ 43,325 $ 31,220
9,057
10,919
(5,544)
989

6,341
13,600
(2,356)
1,222

85,737

62,132

46,641

178

(2,338)

(760)

(1,409)

(1,951)

(2,229)

Income Taxes

$ 84,506

$ 57,843 $ 43,652

Assets:

Sales & Lease Ownership
Rent-to-Rent
Franchise
Other
Manufacturing
Total Assets

$524,492
83,478
23,495
50,452
18,371
$700,288

$412,836 $331,665
89,133
12,627
35,488
18,555
$559,884 $487,468

79,984
19,493
29,244
18,327

Depreciation & Amortization:
Sales & Lease Ownership
Rent-to-Rent
Franchise
Other
Manufacturing

$255,606
19,213
722
711
935

$191,777 $154,310
22,901
486
541
802

21,266
547
839
968

Total Depreciation 
& Amortization

Interest Expense:

$277,187

$215,397 $179,040

Sales & Lease Ownership
Rent-to-Rent
Franchise
Other

Total Interest Expense

$  5,197
1,044
96
(924)
$  5,413

$ 5,215 $ 4,768
2,493
83
(2,577)
$ 5,782 $ 4,767

1,583
93
(1,109)

leasing space to unrelated third parties in our corporate
headquarters building and revenues from several minor 
unrelated activities. The pretax losses in the “Other” 
category are the net result of the activity mentioned above,
net of the portion of corporate overhead not allocated to 
the reportable segments for management purposes, and, in
2004, the $5.5 million pretax gain recognized on the sale 
of marketable securities.

Measurement of Segment Profit or Loss and
Segment Assets

The Company evaluates performance and allocates

resources based on revenue growth and pretax profit or loss
from operations. The accounting policies of the reportable
segments are the same as those described in the summary 
of significant accounting policies except that the sales and
lease ownership division revenues and certain other items are
presented on a cash basis. Intersegment sales are completed
at internally negotiated amounts ensuring competitiveness
with outside vendors. Since the intersegment profit and loss
affect inventory valuation, depreciation and cost of goods
sold are adjusted when intersegment profit is eliminated in
consolidation.

Factors Used by Management to Identify the
Reportable Segments

The Company’s reportable segments are business units
that service different customer profiles using distinct payment
arrangements. The reportable segments are each managed
separately because of differences in both customer base and
infrastructure.

32

Note L: Quarterly Financial Information (Unaudited)

(In Thousands, Except Per Share)

YEAR ENDED DECEMBER 31, 2004

Revenues

Gross Profit*

Earnings Before Taxes

Net Earnings

Earnings Per Share

Earnings Per Share Assuming Dilution

YEAR ENDED DECEMBER 31, 2003

Revenues

Gross Profit*

Earnings Before Taxes

Net Earnings

Earnings Per Share

Earnings Per Share Assuming Dilution

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

$242,493

116,856

20,706

12,817

.26

.26

$230,286

114,641

24,928

15,385

.31

.30

$231,648

116,320

17,551

10,647

.21

.21

$191,260

$177,741

$188,406

92,986

13,907

8,748

.18

.18

90,912

13,906

8,761

.18

.18

97,475

13,733

8,651

.18

.17

$242,053

121,466

21,321

13,767

.28

.27

$209,390

103,253

16,297

10,266

.21

.20

* Gross profit is the sum of rentals and fees, retail sales, and non-retail sales less retail cost of sales, non-retail cost of sales, 

and depreciation of rental merchandise.

During the fourth quarter of 2004, we recorded an adjustment reducing our liability for personal property taxes and our 

personal property tax expense by approximately $1.3 million. These items are included in accounts payable and accrued
expenses in the accompanying Consolidated Balance Sheet and operating expenses in the accompanying Consolidated
Statements of Earnings, respectively.

Also during the fourth quarter of 2004, we recorded an adjustment arising from our annual examination of our treatment 

of vendor consideration under EITF 02-16. This adjustment resulted in decreases in rental merchandise net of depreciation 
of approximately $579,000, rental merchandise depreciation expense of approximately $126,000, retail cost of goods sold of
approximately $146,000, and non-retail cost of goods sold of approximately $202,000, offset by an increase in advertising
expenses, included in operating expenses in the accompanying consolidated statements of earnings, of approximately 
$1.1 million.

Management Report on Internal Control Over Financial Reporting

Management of Aaron Rents, Inc. (the “Company”) 
is responsible for establishing and maintaining adequate
internal control over financial reporting as defined in Rules
13a-15(f) and 15d-15(f) under the Securities Exchange Act 
of 1934, as amended.

Because of its inherent limitations, internal control over
financial reporting may not prevent or detect misstatements.
Projections of any evaluation of effectiveness to future 
periods are subject to the risk that controls may become
inadequate because of changes in conditions or that the
degree of compliance with the policies or procedures may
deteriorate. Internal control over financial reporting cannot
provide absolute assurance of achieving financial reporting
objectives because of its inherent limitations. Internal control
over financial reporting is a process that involves human 
diligence and compliance and is subject to lapses in judgment
and breakdowns resulting from human failures. Internal 
control over financial reporting also can be circumvented by
collusion or improper management override. Because of such
limitations there is a risk that material misstatements may

not be prevented or detected on a timely basis by internal
control over financial reporting. However, these inherent 
limitations are known features of the financial reporting
process. Therefore it is possible to design into the process
safeguards to reduce, though not eliminate, the risk.

The Company’s management assessed the effectiveness 
of the Company’s internal control over financial reporting 
as of December 31, 2004. In making this assessment, the
Company’s management used the criteria set forth by the
Committee of Sponsoring Organizations of the Treadway
Commission (COSO) in Internal Control — Integrated
Framework.

Based on our assessment, management believes that, as 
of December 31, 2004, the Company’s internal control over
financial reporting is effective based on those criteria.
The Company’s independent auditor has issued an 
audit report on our assessment of the Company’s internal
control over financial reporting. This report appears on the
following page.

33

Report of Independent Registered Public Accounting Firm on the Consolidated Financial Statements

The Board of Directors and Shareholders of 
Aaron Rents, Inc.

We have audited the accompanying consolidated balance
sheets of Aaron Rents, Inc. and Subsidiaries as of December
31, 2004 and December 31, 2003, and the related consoli-
dated statements of earnings, shareholders’ equity, and 
cash flows for each of the three years in the period ended
December 31, 2004. These financial statements are the
responsibility of the Company’s management. Our responsi-
bility is to express an opinion on these financial statements
based on our audits. 

We conducted our audits in accordance with the standards
of the Public Company Accounting Oversight Board (United
States). Those standards require that we plan and perform the
audit to obtain reasonable assurance about whether the finan-
cial statements are free of material misstatement. An audit
includes examining, on a test basis, evidence supporting the
amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and sig-
nificant estimates made by management, as well as evaluating
the overall financial statement presentation. We believe that
our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above

present fairly, in all material respects, the consolidated 
financial position of Aaron Rents, Inc. and Subsidiaries 
as of December 31, 2004 and 2003, and the consolidated
results of their operations and their cash flows for each of
the three years in the period ended December 31, 2004, in
conformity with accounting principles generally accepted in
the United States. 

We also have audited, in accordance with the standards 
of the Public Company Accounting Oversight Board (United
States), the effectiveness of Aaron Rents, Inc.’s internal 
control over financial reporting as of December 31, 2004
based on criteria established in Internal Control — Integrated
Framework issued by the Committee of Sponsoring
Organizations of the Treadway Commission and our 
report dated March 7, 2005 expressed an unqualified 
opinion thereon.

Atlanta, Georgia
March 7, 2005

Report of Independent Registered Public Accounting Firm on Internal Control Over Financial Reporting

The Board of Directors and Shareholders of 
Aaron Rents, Inc. 

We have audited management’s assessment, included in
the accompanying Management Report on Internal Control
Over Financial Reporting, that Aaron Rents, Inc. maintained
effective internal control over financial reporting as of
December 31, 2004, based on criteria established in Internal
Control — Integrated Framework issued by the Committee 
of Sponsoring Organizations of the Treadway Commission
(the COSO criteria). Aaron Rents, Inc.’s management is
responsible for maintaining effective internal control over
financial reporting and for its assessment of the effectiveness
of internal control over financial reporting. Our responsibili-
ty is to express an opinion on management’s assessment and
an opinion on the effectiveness of the company’s internal
control over financial reporting based on our audit. 

We conducted our audit in accordance with the standards
of the Public Company Accounting Oversight Board (United
States). Those standards require that we plan and perform
the audit to obtain reasonable assurance about whether 
effective internal control over financial reporting was main-
tained in all material respects. Our audit included obtaining
an understanding of internal control over financial reporting,
evaluating management’s assessment, testing and evaluating
the design and operating effectiveness of internal control, and
performing such other procedures as we considered necessary
in the circumstances. We believe that our audit provides a
reasonable basis for our opinion.

A company’s internal control over financial reporting is a
process designed to provide reasonable assurance regarding
the reliability of financial reporting and the preparation of
financial statements for external purposes in accordance with
generally accepted accounting principles. A company’s inter-
nal control over financial reporting includes those policies
and procedures that (1) pertain to the maintenance of records
that, in reasonable detail, accurately and fairly reflect the
transactions and dispositions of the assets of the company;

34

(2) provide reasonable assurance that transactions are 
recorded as necessary to permit preparation of financial
statements in accordance with generally accepted accounting
principles, and that receipts and expenditures of the company
are being made only in accordance with authorizations of
management and directors of the company; and (3) provide
reasonable assurance regarding prevention or timely detec-
tion of unauthorized acquisition, use, or disposition of the
company’s assets that could have a material effect on the
financial statements.

Because of its inherent limitations, internal control over
financial reporting may not prevent or detect misstatements.
Also, projections of any evaluation of effectiveness to future
periods are subject to the risk that controls may become
inadequate because of changes in conditions, or that the
degree of compliance with the policies or procedures 
may deteriorate.

In our opinion, management’s assessment that Aaron

Rents, Inc. maintained effective internal control over 
financial reporting as of December 31, 2004, is fairly stated,
in all material respects, based on the COSO criteria. Also, in
our opinion, Aaron Rents, Inc. maintained, in all material
respects, effective internal control over financial reporting 
as of December 31, 2004, based on the COSO criteria.

We also have audited, in accordance with the standards 
of the Public Company Accounting Oversight Board (United
States), the consolidated balance sheets of Aaron Rents, Inc.
as of December 31, 2004 and 2003, and the related consoli-
dated statements of income, shareholders’ equity, and cash
flows for each of the three years in the period ended
December 31, 2004 of Aaron Rents, Inc. and our report
dated March 7, 2005 expressed unqualified opinion thereon.

Atlanta, Georgia
March 7, 2005

Common Stock Market Prices & Dividends

The following table shows the range of high and low

Subject to our ongoing ability to generate sufficient

prices per share for the Common Stock and Class A
Common Stock and the cash dividends declared per share,
for the periods indicated. 

The Company’s Common Stock and Class A Common
Stock are listed on the New York Stock Exchange under the
symbols “RNT” and “RNTA,” respectively.

The number of shareholders of record of the Company’s
Common Stock and Class A Common Stock at February 25,
2005 was 281. The closing prices for the Common Stock and
Class A Common Stock at February 25, 2005 were $20.32
and $18.50, respectively.

income through operations, to any future capital needs, and
to other contingencies, we expect to continue our policy of
paying dividends. Our articles of incorporation provide that
no cash dividends may be paid on our Class A Common
Stock unless equal or higher dividends are paid on the
Common Stock. Under our revolving credit agreement, 
we may pay cash dividends in any fiscal year only if the 
dividends do not exceed 50% of our consolidated net 
earnings for the prior fiscal year plus the excess, if any, 
of the cash dividend limitation applicable to the prior year
over the dividend actually paid in the prior year.

Common Stock

High

Low

Cash
Dividends
Per Share

Class A Common Stock

High

Low

D E C E M B E R   3 1 ,   2 0 0 4

D E C E M B E R   3 1 ,   2 0 0 4

First Quarter
Second Quarter
Third Quarter
Fourth Quarter

D E C E M B E R   3 1 ,   2 0 0 3

First Quarter
Second Quarter
Third Quarter
Fourth Quarter

$17.13
22.11
22.60
25.23

$ 9.81
11.81
15.40
15.75

$13.44
16.13
18.50
21.15

$ 7.58
9.02
11.34
13.42

$.013
.013
.013

$.009

.013

First Quarter
Second Quarter
Third Quarter
Fourth Quarter

D E C E M B E R   3 1 ,   2 0 0 3

First Quarter
Second Quarter
Third Quarter
Fourth Quarter

$14.93
20.15
21.11
22.59

$10.11
11.53
14.44
14.13

$12.31
14.00
17.70
19.49

$ 8.36
8.98
10.67
12.33

Cash
Dividends
Per Share

$.013
.013
.013

$.009

.013

35

Store Locations in the United States, Puerto Rico, and Canada 

AT   D E C E M B E R   3 1 ,   2 0 0 4
Company-Operated Sales & Lease Ownership
Franchised Sales & Lease Ownership
Rent-to-Rent
Total Stores
Manufacturing & Fulfillment Centers

616
357
58
1,031
23

36

Leo Benatar
Principal, Benatar &
Associates

William K. Butler, Jr.
President, Aaron’s Sales &
Lease Ownership Division

Gilbert L. Danielson
Executive Vice President,
Chief Financial Officer, 
Aaron Rents, Inc.

Earl Dolive (1)
Vice Chairman of the Board,
Emeritus, Genuine Parts
Company

Ingrid Saunders Jones (2)
Senior Vice President,
Corporate External Affairs,
The Coca-Cola Company

David L. Kolb (1)
Chairman of the Board,
Mohawk Industries, Inc.

Robert C. Loudermilk, Jr.
President, Chief Operating
Officer, Aaron Rents, Inc.

Ray M. Robinson (2)
President, East Lake Golf
Club and Vice Chairman,
East Lake Community
Foundation

(1) Member of Audit Committee
(2) Member of Stock Option

Committee

Board of Directors
R. Charles Loudermilk, Sr.
Chairman of the Board, 
Chief Executive Officer, 
Aaron Rents, Inc.

Ronald W. Allen (1)
Retired Chairman, President
and Chief Executive Officer 
of Delta Air Lines

Officers
R. Charles Loudermilk, Sr.
Chairman of the Board, 
Chief Executive Officer, 
Aaron Rents, Inc.

Robert C. Loudermilk, Jr.
President, Chief Operating
Officer, Aaron Rents, Inc.

Gilbert L. Danielson
Executive Vice President,
Chief Financial Officer,
Aaron Rents, Inc.

William K. Butler, Jr.
President, Aaron’s Sales &
Lease Ownership Division

Eduardo Quiñones
President, Aaron Rents’ 
Rent-to-Rent Division

James L. Cates
Senior Group Vice President
and Corporate Secretary,
Aaron Rents, Inc.

K. Todd Evans
Vice President, Franchising,
Aaron’s Sales & Lease
Ownership Division

B. Lee Landers, Jr.
Vice President, Chief
Information Officer, 
Aaron Rents, Inc.

Mitchell S. Paull
Senior Vice President, 
Merchandising and Logistics,
Aaron’s Sales & Lease
Ownership Division

David M. Rhodus
Vice President, General
Counsel, Aaron Rents, Inc.

Marc S. Rogovin
Vice President, Real Estate 
and Construction, Aaron
Rents, Inc.

Robert P. Sinclair, Jr.
Vice President, Corporate
Controller, Aaron Rents, Inc.

Gregory G. Bellof
Vice President, Mid-Atlantic
Operations, Aaron’s Sales &
Lease Ownership Division

David A. Boggan
Vice President, Mississippi
Valley Operations, Aaron’s
Sales & Lease Ownership
Division

Corporate and Shareholder Information
Corporate Headquarters
309 E. Paces Ferry Rd., N.E.
Atlanta, Georgia 30305-2377
(404) 231-0011
http://www.aaronrents.com

May 3, 2005, at 10:00 a.m.
E.D.T. on the 4th Floor,
SunTrust Plaza, 
303 Peachtree Street, 
Atlanta, Georgia 30303.

Subsidiaries
Aaron Investment Company
4005 Kennett Pike
Greenville, Delaware 19807
(302) 888-2351

Aaron Rents, Inc. Puerto Rico
Avenue Barbosa #376
Hato Rey, Puerto Rico 00917
(787) 764-0420

Annual Shareholders Meeting
The annual meeting of the
shareholders of Aaron Rents,
Inc. will be held on Tuesday, 

Transfer Agent and Registrar
SunTrust Bank, Atlanta
Atlanta, Georgia

General Counsel
Kilpatrick Stockton LLP
Atlanta, Georgia

Form 10-K
Shareholders may obtain 
a copy of the Company’s
annual report on Form 10-K
filed with the Securities and
Exchange Commission upon
written request, without 

David L. Buck
Vice President, Southwestern
Operations, Aaron’s Sales &
Lease Ownership Division

Christopher D. Counts
Vice President, Western
Residential Region, Aaron
Rents’ Rent-to-Rent Division

Joseph N. Fedorchak
Vice President, Eastern
Operations, Aaron’s Sales &
Lease Ownership Division

Bert L. Hanson
Vice President, Mid-
American Operations, 
Aaron’s Sales & Lease
Ownership Division

Michael B. Hickey
Vice President, Management
Development, Aaron’s Sales 
& Lease Ownership Division

Kevin J. Hrvatin
Vice President, Western
Operations, Aaron’s Sales 
& Lease Ownership Division

Michael W. Jarnagin
Vice President,
Manufacturing, 
Aaron Rents, Inc.

charge. Such requests should 
be sent to the attention of
Gilbert L. Danielson, Execu-
tive Vice President, Chief
Financial Officer, Aaron
Rents, Inc., 309 E. Paces
Ferry Rd., N.E., Atlanta,
Georgia 30305-2377.

The certifications of our 
Chief Executive and Chief
Financial Officers required by
Section 302 of the Sarbanes-
Oxley Act of 2002, which
addresses, among other things,
the content of our Annual
Report on Form 10-K,
appear as exhibits to the
Form 10-K.

James C. Johnson
Vice President, Internal 
Audit, Aaron Rents, Inc.

Philip J. Karl
Vice President, Southeast
Residential Region, Aaron
Rents’ Rent-to-Rent Division

Donald P. Lange
Vice President, Marketing
and Advertising, Aaron
Rents’ Rent-to-Rent Division

Tristan J. Montanero
Vice President, Central
Operations, Aaron’s Sales 
& Lease Ownership Division

Michael P. Ryan
Vice President, Northern
Operations, Aaron’s Sales 
& Lease Ownership Division

Mark A. Rudnick
Vice President, Marketing,
Aaron’s Sales & Lease
Ownership Division

Danny Walker, Sr.
Vice President, Internal
Security, Aaron Rents, Inc.

Stock Listing
Aaron Rents, Inc.’s Common
RNT

Stock and Class
A Common
Stock are traded 
on the New York
Stock Exchange
under the 

symbols “RNT” and
“RNT.A,” respectively.

Pursuant to the requirements
of the New York Stock
Exchange, in 2004 our Chief
Executive Officer certified to
the NYSE that he was not
aware of any violation by
Aaron Rents, Inc. of the
NYSE’s corporate governance 
listing standards.

3737

309 E. Paces Ferry Rd., N.E.
Atlanta, Georgia 30305-2377
(404) 231-0011
www.aaronrents.com