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Aaron's Company

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Industry Rental & Leasing Services
Employees 10,000+
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FY2009 Annual Report · Aaron's Company
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Annual Report 2009

Financial Highlights . . . . . . . . . . . . . . .   3
Letter to Shareholders . . . . . . . . . . . . 4–5
Aaron’s Good News  . . . . . . . . . . . .  6–13

Store Locations . . . . . . . . . . . . . . . . .  8–9
Financial Information. . . . . . . . . .  14–41
Common Stock Market Prices  
and Dividends . . . . . . . . . . . . . . . . . . .  42

Board of Directors and Officers . . . .  43
Corporate and Shareholder  
Information . . . . . . . . . . . . . . . . . . . . .  44

The Good 
News From 
Aaron’s:

Delivering satisfaction to 1.3 million customers

$1.753 billion in revenues

24% increase in 
earnings per share

 
 
AARoN’s, INc. 

serves  consumers  through  the  sale  and  lease 
ownership  and  specialty  retailing  of  residen-
tial and office furniture, consumer electronics, 
home appliances and accessories in over 1,700 
company-operated  and  franchised  stores  in 
the  United  states  and  canada.  The  company’s 
major operations are the Aaron’s sales & Lease 
ownership  division  and  MacTavish  Furniture 
Industries.  Aaron’s  is  the  industry  leader  in 
serving the moderate-income consumer, offer-
ing affordable payment plans, quality merchan-
dise and superior service. The company’s stra-
tegic  focus  is  on  growing  the  sales  and  lease 
ownership  business  through  the  addition  of 
new company-operated stores by both internal 
expansion  and  acquisitions,  as  well  as  through 
our successful and expanding franchise program.

2

3

Financial Highlights

(Dollar Amounts in Thousands,  
Except Per Share) 

Operating Results
Revenues 

Earnings Before Taxes From Continuing Operations 

Net Earnings From Continuing Operations 

(Loss) Earnings From Discontinued Operations, Net of Tax 

From Continuing Operations:

Earnings Per Share 

Earnings Per Share Assuming Dilution    

From Discontinued Operations: 

(Loss) Earnings Per Share 

(Loss) Earnings Per Share Assuming Dilution  

Financial Position
Total Assets 

Rental Merchandise, Net 

Credit Facilities 

Shareholders’ Equity 

Book Value Per Share 

Debt to Capitalization 

Pretax Profit Margin From Continuing Operations 

Net Profit Margin From Continuing Operations 

Return on Average Equity 

Stores Open at Year-end
Sales & Lease Ownership 
Sales & Lease Ownership Franchised* 
Aaron’s Office Furniture 

Total Stores 

Year Ended 
December 31, 
2009 

Year Ended
December 31, 
2008 

Percentage 
Change

$1,752,787 

$1,592,608  

10.1%

176,439 

112,878 

(277) 

2.09 

2.07 

(.01) 

(.01) 

 139,580  

 85,769  

 4,420  

 1.61  

1.58  

26.4

31.6

(106.3)

29.8

31.0

 .08  

.08  

(112.5)

(112.5)

$1,321,456 

$1,233,270  

682,402 

55,044 

887,260 

16.36 

5.8% 

10.1 

6.4 

13.7 

1,082 

597 

15 

1,694 

 681,086  

 114,817 

 761,544  

 14.19  

13.1%

8.8

5.4

12.6

 1,037  

504  

16  

 1,557  

7.2%

0.2

(52.1)

16.5

15.3

4.3%

18.5

(6.3)

8.8%

*  Sales & Lease Ownership franchised stores are not owned or operated by Aaron’s, Inc.

Revenues By Year

Net Earnings By Year

$2,000,000

120000

)
s
d
n
a
s
u
o
h
t
n

i

$
(

1,500,000

100000

80000

1,000,000

60000

500,000

40000

20000

$120,000

2000000

)
s
d
n
a
s
u
o
h
t
n

i

$
(

100,000

80,000

60,000

40,000

20,000

1500000

1000000

500000

0

2005

0
2006

2007

2008

2009

0

2005

2006

0
2007

2008

2009

2

3

Data for Revenues by Year 

graph should be as follows:

2008 – 1,592,608

2007 – 1,394,939

2006 – 1,228,447

2005 – 1,032,303

2004 – 859,789

Data for Net Earnings by Year 

graph should be as follows:

2008 – 90,189

Data for Net Earnings by Year 

graph should be as follows:

2008 – 90,189

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
To our  
shareholders

A aron’s  delivered  good  news  in  2009 — to  our  cus-

tomers, our shareholders, our associates, and many  
others  who  contributed  to  the  Company’s  success. 
We continued our strong operating performance in the most 
challenging economic climate in decades. The Aaron’s model 
is especially good news for those who enter our stores, as 
we offer a broad selection of high-quality home furnishings 
to the credit-constrained consumer, with affordable prices, 
first  rate  service,  and  the  flexibility  of  returning  the  mer-
chandise at any time with no further obligation. The key to 
our success is outstanding execution of a tested and proven 
winning strategy and a superior business model.

Company  revenues  in  2009  increased  10%  compared  to 
the  same  period  in  2008,  and  earnings  from  continuing 
operations increased 32%. This is good news in any year, but 
we feel it is an especially outstanding achievement in the 
environment of 2009. Diluted earnings per share from con-
tinuing operations for the year were $2.07, a 31% increase 
from the $1.58 recorded in 2008. Diluted earnings per share 
after considering discontinued operations were up 24% to 
$2.06 compared to $1.66 last year. At the end of the year, 
almost 1.3 million consumers were customers of our Com-
pany-operated  and  franchised  stores,  an  increase  of  16% 
over last year. The increase in customers resulted in record 
revenues for the year of $1.753 billion. In addition, revenues 
for our franchisees, which are not revenues of Aaron’s, Inc., 
increased  14%  for  the  year  to  $759  million.  Company-
operated stores achieved more than an 8% increase in same 
store revenue growth in 2009, and our customer growth has 
exceeded revenue growth over the past several years. Aaron’s 
is clearly gaining market share, by attracting customers with 

higher household incomes than it has historically. Employ-
ment trends are always a concern, but Aaron’s is succeeding 
in  some  of  the  most  difficult  markets,  posting  same  store 
revenue  growth  in  practically  all  states  with  double  digit 
unemployment levels.

During the year, we opened 85 new Company-operated and 
84  new  franchised  stores.  At  the  end  of  2009,  there  were 
1,694  Aaron’s  stores  open  (1,097  Company-operated  and 
597  franchised  stores),  an  8.8%  increase  over  the  system-
wide  store  count  at  the  end  of  2008.  We  expect  to  con-
tinue to expand our store base in 2010 with net growth in 
the 5%–9% range with, for the most part, an equal mix of 
Company-operated and franchised stores.

As  in  previous  years,  the  franchise  system  grew  during 
the  year,  and  we  awarded  area  development  agreements 
to  open  159  additional  franchised  stores.  We  ended  2009 
with a pipeline of 269 awarded franchised stores which we 
expect will open during the next few years. It is particularly 
rewarding  to  note  that  again  this  year  several  prominent, 
independent  rent-to-own  operators  converted  their  stores 
to  Aaron’s  franchised  stores,  and  we  welcome  these  new 
franchisees to the Aaron’s family. 

Financial strength is always good news, particularly so in the 
current environment. The Company generated $193.7 mil-
lion in cash flow from operations in 2009, the highest level 
in our history. We increased our dividend for the sixth year 
in a row. At the end of 2009, cash on hand was $109.7 mil-
lion compared to $7.4 million at the end of 2008. We had no 
borrowings under our revolving credit agreement and only a 
relatively small amount of other debt.

4

A  major  event  of  2009  was  the  change  in  our  corporate 
name  from  Aaron  Rents,  Inc.,  to  Aaron’s,  Inc.  This  name 
change was the natural culmination of the evolution from 
our legacy business of furniture rental. Fifty-five years ago 
the Company was started with $500 and some folding chairs. 
For  many  years,  we  grew  through  expanding  our  base  of 
rental stores. By the late 1980s, the marketplace was chang-
ing, and furniture rental had become more of a corporate 
relocation business. Aaron’s introduced the concept of sales 
and lease ownership in the rental stores in 1987. Since that 
time, the sales and lease ownership business has been the 
engine of corporate growth. In 2008, the Company sold sub-
stantially all of the assets of its legacy business, then known 
as  the  Aaron’s  Corporate  Furnishings  division.  The  new 
name, Aaron’s, Inc., aligns the corporate name with our store 
signage and our marketing images. With the change in the 
corporate name, our stock symbols were also changed and 
trade as AAN and AAN.A on the New York Stock Exchange.

Several management promotions were made in 2009 in the 
Aaron’s  Sales  &  Lease  Ownership  division.  Scott  L.  Harvey 
was promoted to Vice President, Management Development; 
Michael C. Bennett was appointed Vice President, Great Lakes 
Operations; and Jason M. McFarland was promoted to Vice 
President,  Mid-American  Operations.  In  addition,  Ronald  
M.  Benedit  was  appointed  Vice  President,  Operations  and 
Christy E. Cross Vice President, Sales for the Aaron’s Office 
Furniture division.

military personnel, including the Wounded Warrior program 
and the United States Armed Forces Foundation. Recently, 
Aaron’s along with Spencer Smith, an owner of 21 Aaron’s 
franchised stores, responded to the catastrophic earthquake 
in Haiti by donating two solar-powered electric systems to 
provide power to sustain two medical centers and 34 treat-
ment tents. Aaron’s is proud of giving back to the communi-
ties we serve and fulfilling its role as a responsible corporate 
citizen.

We remain confident that 2010, our 55th year of operation, 
will also be one of growth in revenues, earnings, stores, cus-
tomers, and overall performance. We have come a long way 
since those early days. Aaron’s has strong operating momen-
tum, a seasoned management team, and outstanding asso-
ciates. As always, our success is a reflection of the loyalty 
and support of our shareholders and business partners.

R. Charles Loudermilk, Sr. 
Chairman

Through  the  years,  Aaron’s  has  been  active  in  community 
service through ACORP, Aaron’s Community Outreach Pro-
gram. We also have been involved in projects supporting our 

Robert C. Loudermilk, Jr. 
President and Chief Executive Officer

5

More Good News

The Aaron’s sales & Lease ownership 
Program is Good News for consumers
•  No credit applications

•  No application fees

•  No balloon payments

•  Lower cost of ownership

•  Flexible payment options (cash, check, credit  

and debit cards)

•  Flexible lease terms

•  Free same or next-day delivery

•  Quality, brand-name products

•  Broad product selection in attractive stores

•  No long-term financial obligation

•  Repair or replacement guarantees

•  55 years of outstanding service

Aaron’s Delivers Good Products,  
Good Value and Good service to almost 
1.3 Million customers. 
Aaron’s  has  grown  into  one  of  the  largest  specialty  retail-
ers  of  furniture,  consumer  electronics  and  home  appliances. 
Compared  to  traditional  credit  retailers,  the  Aaron’s  Sales  & 
Lease Ownership concept offers the consumer flexibility — they  
can  return  leased  merchandise  with  no  further  obligation.  
A  traditional  credit  sale  creates  a  finite  and  defined  finan-
cial  obligation,  but  an  Aaron’s  lease  ownership  agreement  
can  provide  customers  with  more  flexible  payment  options. 
Flexible  lease  terms  (12,  18  or  24  months)  allow  consumers  
to select the most appropriate payment plan for them. Lease 
terms  can  be  extended  to  make  products  available  at  lower 
monthly payments. 

In  addition  to  attractive  payment  options,  Aaron’s  is  distin-
guished by a commitment to customer service. Free same- or 
next-day delivery is made possible by a network of 17 regional 
fulfillment  centers.  Also,  nationwide  service  centers  provide 
merchandise repair service.

Market share Growth is Good News  
in a Difficult Economy. 
At  year-end,  the  Company  had  829,000  corporate  custom-
ers  and  451,000  franchised  customers,  a  16%  increase  in 
total  customers  over  the  number  at  the  end  of  2008.  Our 
target  customer  base,  households  with  annual  incomes 
of  $50,000  or  less,  is  quite  large.  Same  store  revenues 
for  Company-operated  stores  increased  more  than  8%  in 
2009  compared  to  2008.  In  addition,  the  customer  count 
for  Company-operated  stores  has  substantially  exceeded  
revenue gains on a same-store comparison for the past several 
years. We believe Aaron’s is attracting a broader spectrum of 
consumers  than  in  the  past  and  is  expanding  the  market  to 
reach  customers  with  higher  income  levels.  Approximately 
70% of Aaron’s customers are repeat customers. If a consumer 
tries Aaron’s, that person is likely to become a loyal customer.

Aaron’s  brings  customers  the  products  they  want  at  prices 
they can afford. With the Company’s superior buying power, 
the best products are sourced at the best prices. The Company 
offers national brands such as JVC, Mitsubishi, Philips, Sharp, 
Dell,  HP,  Maytag,  Frigidaire  and  many  others.  The  long-term 
trend in home electronics is price deflation which allows the 
Company to continually offer new products and new catego-
ries at price points desirable to our customers. Over the past 
few years, leasing of large screen and flat panel televisions has 
become increasingly popular. In 2009, Aaron’s was one of the 
largest purchasers of Mitsubishi televisions in America. Home 
electronics currently represent approximately 37% of revenues 
with furniture the second largest category at 30%. 

6

During 2009, consumer spending was significantly  
constrained  by  economic  pressures.  The  strong 
performance  of  Aaron’s,  particularly  compared  to 
other retailers, attracted substantial media attention 
on both the local and national level and in print, elec-
tronic, and online media.

Journalists identified the flexible nature of the sales 
and  lease  ownership  model  as  a  factor  in  the  com-
pany’s market share growth and the increasing appeal 
to a more upscale customer.

From Bloomberg,  
© 8/6/2009 Bloomberg. All rights reserved. 
Used by permission and protected by the Copyright Laws of the 
United States. The printing, copying, redistribution, or retransmission 
of the Material without express written permission is prohibited.  www.
bloomberg.com

In an interview aired on Bloomberg, cEo Robin Loudermilk 
expressed optimism regarding the company’s future. He noted 
that “an increasing number of consumers with annual house-
hold  incomes  of  $60,000  to  $80,000  are  choosing  to  lease 
instead of using cash to pay for the entire cost of televisions and 
bedroom sets” in order to conserve liquidity. He also noted the 
potential to add another 1,000 stores in the United states.

Broadcast journalists took particular note of Aaron’s success in 
hard-hit markets. The company achieved strong revenue growth 
in several states with high unemployment rates such as Michigan 
and ohio.

Atlanta’s  Business  to  Business 
magazine  named  Aaron’s,  Inc. 
“company  of  the  Year”  at  its 
annual awards dinner in January of 2010.

6

7

NewswireReprintAug. 6, 2009 (Bloomberg) — Aaron’s Inc., thechain of furniture rental stores, plans to open asmany as 1,500 more outlets “in the comingyears” as it tries to entice more higher-incomecustomers to rent big-ticket items instead ofbuying them, Chief Executive Officer RobinLoudermilk said.An increasing number of patrons with annualhousehold incomes of $60,000 to $80,000 arechoosing to rent-to-own instead of using cash topay for the entire cost of televisions and bedroomsets, Loudermilk said today in an interview.Previously, Aaron’s customers had averageincome of less than $50,000 a year.Transportation (TRN)Adding more stores will help Aaron’s keepthese wealthier customers for repeat business,Loudermilk said. About 70 percent of customershave already rented from Aaron’s before, he said.“We still got another 1,000 to 1,500 stores wecan open in the U.S. in the coming years,”Loudermilk said, without being more specific onthe timing. That figure includes 280 locationsfranchisees plan to open, Atlanta-based Aaron’shas said.Aaron’s had an 18 percent increase in totalcustomers for the three months ended in June asit added about 45 stores, bringing the total to1,613, the company said on July 21.Adding another 1,000 to 1,500 locations in theU.S. and Canada would make Aaron’s about asbig as 3,000-store competitor Rent-A-Center Inc.,Loudermilk said.Aaron’s may eventually offer franchises inEurope, said Loudermilk, 50, who became CEOlast year.Same-Store Sales The rate at which the company has to write offitems as uncollectible has remained at 2 percentto 3 percent over the past 25 years, Chief FinancialOfficer Gilbert Danielson said. That hasn’tchanged even during the current recession that isthe worst since the Great Depression, he said.“People don’t want the obligation, and theyknow that with us if they lose their job orsomething happens and they can no longer affordthe items, they can call us and we pick it up,”Loudermilk said. “Even people who are stillworking, still have jobs, don’t want to spend theircash all at once.”Aaron’s same-store sales rose 8.4 percent inthe second quarter. In 13 of the states it operatesin, the unemployment rate is more than 10percent and the company posted same-storesales gains in 12 of those states, Danielsonadded. Nevada was the only one where suchsales slid, he said, while Michigan and Floridaboth posted increases.Average Monthly Payments The average monthly payment for Aaron’scustomers fell to about $140 from $152 a yearago after the company lengthened the duration ofrentals to 24 months from 18 months, Danielsonsaid.Aaron’s rents items without requiring creditchecks, so customers can pay by the month asthey pay off the full amount. It says it caters topeople who shop at discount retailers includingWal-Mart Stores Inc. and can’t afford to pay cashor don’t have the credit to buy items frombusinesses such as Best Buy Co., the world’slargest electronics retailer.Aaron’s was founded in 1955 by R. CharlesLoudermilk Sr., who is chairman after steppingdown as CEO last year so his son could take over.Aaron’s fell 12 cents to $28.50 at 4:02 p.m. inNew York Stock Exchange composite trading. Theshares have risen 7.1 percent this year.Aaron’s Sees Adding 1,500 Stores,Wealthier PatronsBy Mary Jane CredeurTransmitted and then reprinted from Bloomberg with permission on August 6, 2009.  
4

Aaron’s  

became a public company in 

1982 with 68 stores in 11 states. 

Twenty-eight years later, there 

are over 1,700 stores in the 

Aaron’s system in 48 states  

and canada. There  

continue to be attractive  

4

growth opportunities in the  

majority of our markets.

Store Count as of December 31, 2009

Company Stores — 1,082

Franchised Stores — 597

Aaron’s Office Furniture Stores — 15

Fulfillment Centers — 17

MacTavish Manufacturing — 11

Locations Within the United states and canada

8

4

23

4

7

1

24

32 1
26

3

2

12

5

5

5

8

7

5

20

2

22

9

12

32 1
2
1

15

18 1

25

13

12

1

47

13

12

1

7

31

164

1

2

4

40

1

38

22

28

18

9

3

11

5

1 1

29

1

20

1

64

2

1 23

6

29

27

17

29

15

1

1

1

4

86

7

2

428

51

1

3

1

45 1

3

1

2

34 1

2

86

2

6

2

18

101

3

19

1

1

1

1

8

6

1

1

1

12

5

13

51

 
4

4

4

23

4

7

1

24

32 1

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3

2

9

12

32 1

2

1

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5

20

2

22

5

5

8

13

12

1

7

31

164

1

2

4

40

15

18 1
25

13

12

1

47

Locations Within the United states and canada

1

1

8

6
1

1
1
12
5

13
51

28

18

9

3

5
1 1

1
22

38

11

29
1

20

1

64

2
1 23

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5

6

29

27

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1
1

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51

1

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1

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19

9

In  addition  to  selection,  service  and  value,  Aaron’s  offers  a 
superior shopping experience. The typical Aaron’s store is 9,000 
square  feet,  attractively  merchandised  in  a  leased  endcap  or 
free-standing  building.  The  Aaron’s  store  format  has  proven 
successful  in  urban,  suburban  and  rural  markets.  In  many 
cases, Aaron’s stores draw customers from more than 20 miles 
away. The stores are open six days a week. In-house real estate 
and  marketing  departments  coordinate  to  develop  signature 
signage  and  store  décor.  Stores  are  remodeled  on  a  regular 
schedule. Approximately 50% of Company-operated stores are 
more than five years old and, as a group, are still showing same 
store revenue growth.  

The Good News of Growth
Last year was one of growth; growth in market share, customer 
count, store base, revenues, earnings and most other metrics. 
This  growth  is  good  news  to  communities  as  Aaron’s  brings 
needed  jobs.  Unlike  many  companies,  Aaron’s  added  jobs  in 
2009, expanding the Company workforce by 4%. Net system-
wide  store  count  increased  8.8%  in  2009  as  the  Company 
opened  85  new  Company-operated  stores  and  84  franchised 
stores. Weakness in the real estate market has afforded Aaron’s 
the  opportunity  to  secure  attractive  new  store  locations  at 
reduced  prices.  In  addition,  the  Company  has  been  able  to 
renew leases of existing stores on favorable terms. 

Aaron’s plans to increase net store count by 5% to 9% in 2010, 
a combination of Company-operated and franchised stores. At 
year-end 2009, Aaron’s had 1,071 Company-operated sales and 
lease  ownership  stores,  590  franchised  stores,  11  Company-
operated RIMCO stores, seven franchised RIMCO stores and 15 
Aaron’s Office Furniture stores for a total of 1,694 stores. 

A Healthy Franchise system  
Leverages a Winning Business Model
The franchise system is a key strength of Aaron’s. The franchise 
program,  which  was  initiated  in  1992,  now  numbers  nearly 
600  stores.  Franchisees  benefit  from  the  Company’s  market-
ing expertise, buying power and nationally-recognized brand. 
Franchisees  also  participate  in  extensive  in-house  training 
programs and benefit from the Company’s real estate exper-
tise. Franchisees pay an upfront fee and an ongoing royalty fee 
based on a percentage of weekly revenues.  

During 2009, the Company awarded area development agree-
ments to open 159 additional franchised stores. At the end of 
December 2009, there were 269 franchise stores in the pipeline 
that  are  expected  to  open  in  the  next  few  years.  Validating 
the  Company’s  business  model  is  the  recent  trend  of  small, 

privately-held, rent-to-own operators becoming Aaron’s fran-
chisees  and  converting  their  stores  to  our  lease  ownership 
model.

The  franchise  program  has  been  an  integral  component  of 
Aaron’s growth and is a significant asset to our business model. 
The program has facilitated the expansion and growth of the 
Aaron’s  brand,  leveraging  the  growth  of  Company-operated 
stores. Experienced and successful franchisees bring invaluable 
management and business expertise to Aaron’s and continue 
to be a key part of the Company’s expansion plans. 

Balance sheet strength Provides  
a competitive Edge
Aaron’s  capital  structure  is  also  good  news  for  shareholders. 
At the end of 2009, the Company had more than  $109 mil-
lion cash on hand, no outstanding debt under its $140 million 
revolving  credit  facility,  a  relatively  small  amount  of  other 
long-term  debt,  and  the  capability  of  self-funding  capital 
spending  in  2010  and  beyond.  A  new  Aaron’s  store  normally 
requires $600,000 to $700,000 of cash to operate in its first 
year and typically reaches positive cash flow during its second 
year of operation. Capital is required to cover operating losses 
until monthly revenues sufficiently offset operating expenses. 
Currently less than 20% of Company-operated stores are under 
two  years  old,  which  bodes  well  for  the  Company’s  financial 
stability.  Unlike  many  companies,  Aaron’s  has  not  cut  cash 
dividends in recent quarters but has increased the payout to 
shareholders for six consecutive years.

More than 55 Million Americans  
see the Aaron’s Brand Every Year
Marketing  expertise  is  good  news  for  Aaron’s.  The  Company 
has successfully built a national brand, a recognizable logo and 
a strong, credible identity. The power of the Aaron’s brand has 
been carefully developed and managed by a talented, internal 
marketing team. Aaron’s has an active sports marketing cam-
paign, ranging from its sponsorship of the national champion 
University of Alabama Crimson Tide football team, to its well-
established partnerships in NASCAR. The Aaron’s logo is highly 
visible in collegiate stadiums, racetracks and arenas in major 
markets throughout the U.S.

Aaron’s  is  perhaps  best  known  for  its  long  affiliation  with 
Michael  Waltrip  Racing.  David  Reutimann  drives  the  Aaron’s 
#00  Dream  Machine  in  the  NASCAR  Sprint  Cup  Series  races 
reinforcing Aaron’s advertising offering customers a chance to 
“Drive Dreams Home.” The Aaron’s Lucky Dog mascot is inte-

10

our chief operating officer, Ken Butler, celebrated his 36th year 
with Aaron’s in 2009. Ken has led the sales and lease ownership 
operations since inception and is often the public face of Aaron’s 
in television advertising. 

several  business  journalists  noted  that  Aaron’s  has  bucked  the 
trend of corporate dividend cuts and declining payout ratios and 
has raised the quarterly cash dividend each year since 2004.

Aaron’s was cited by U.s. News & World Report as one of 
a select group of retailers growing during the recession. 
out of a study of 140 retailers, Aaron’s was highlighted 
for market share growth and increases in both revenues 
and  earnings  during  a  period  of  consumer  spending 
declines. The study noted that Aaron’s has clearly outpaced 
other retailers of hard goods such as home electronics and 
appliances.

Aaron’s continues to refine 
and  broaden  marketing 
activities.  The  “shopaar-
ons.com”  website  was 
enhanced  and  revamped, 
rolling  out  3-D  graphics. 
The Aaron’s “Dream Team” 
capitalizes on the compa-
ny’s  deep  ties  to  NAscAR 
including  sponsorship  of 
drivers  Michael  Waltrip 
and David Reutimann.

10

11

In  April,  Aaron’s  hosted  its  first  ever  Wounded  Warrior  5K  to 
benefit  the  Wounded  Warrior  Project,  a  national  organization 
supporting wounded veterans. In addition to the 5K Walk/Run, 
Aaron’s contributed $10,000 to the Wounded Warrior Project and 
held a one month in-store promotion to raise additional money 
and to create awareness for the organization.

National Lucky Dog Day was the cul-
mination of a sweepstakes aimed at 
inactive customers. Aaron’s distrib-
uted  more  than  1.7  million  letters 
with  unique  prize  numbers  during 
the  contest.  The  grand  prize  win-
ner,  Ruth  Usher  of  Perry,  Georgia 
was surprised at her door one morning with prizes of furniture, 
name-brand  appliances  and  electronics  valued  at  $14,000. 
Mrs.  Usher,  a  mother  of  five  with  23  grandchildren  and  four 
great-grandchildren  was  thrilled,  saying  “I  am  so  grateful  to 
Aaron’s — this prize will benefit my entire family who will share 
this with me. The timing is so appropriate because it is a season 
of thanksgiving.”

Aaron’s  is  known  for  a  highly  successful  sports  marketing  
program  including  affiliations  with  several  NBA  teams  (the  
Mavericks, Rockets, spurs and cavaliers), the WNBA (through a 
sponsorship of the Atlanta Dream) and numerous NcAA collegiate 
teams. We are proud to be a sponsor of the University of Alabama 
crimson Tide national champion football team as well as the 
Georgia  Tech  and  University  of  Texas 
athletic programs.

our  NAscAR  race  sponsorships  generate  an  estimated 
$80+ million in value of in-broadcast expo-
sure during the race season and our Lucky 
Dog mascot is a valuable asset at trackside, at 
store openings and promotional events and 
in our advertising. David Reutimann, driver 
of the Aaron’s Dream Machine, collected his 
first cup series win and had an exceptionally 
successful NAscAR cup racing season, earn-
ing him the nickname of “The Franchise.”

12

13

grated into motorsports television broadcasts and is a fixture 
at store openings, corporate gatherings and public events and 
has been the basis for a variety of promotional activities. Over 
200,000 fans attended the Aaron’s 499 and Aaron’s 312 races 
during the Aaron’s Dream Weekend at Talladega Superspeed-
way.  Those  races  were  some  of  the  most-watched  television 
events in all of sports in 2009. The NASCAR theme is woven 
into all aspects of operations and connects Aaron’s from the 
racetrack to the showroom floor. The Company’s sports part-
nerships,  together  with  a  targeted  media  approach,  increase 
the  exposure  of  the  Aaron’s  brand  and  reach  more  than  55 
million consumers every year. 

In addition to sports sponsorships, the Company has an active 
direct marketing program with more than 28 million circulars 
delivered  each  month.  Aaron’s  in-house  advertising  agency 
produces  television  and  radio  ads  as  well  as  print  material. 
Thanks to the success of marketing and branding efforts, Aar-
on’s has become known as a home furnishings and electronics 
destination for millions of consumers.

In-house Manufacturing  
is an Advantage
The MacTavish Furniture Industries division operates 11 facilities  
in five states. Most production is shipped to Company-operated 
and franchised stores. The division manufactured approximately 
$72 million at cost of furniture and bedding in 2009. We believe 
the ability to control quality, durability, styling, cost and supply  
through Company-operated manufacturing facilities is a dis-
tinct  competitive  advantage.  In  addition  to  producing  high-
quality upholstered furniture and bedding, MacTavish is a key 
employer in the communities where plants are located. 

other concepts offer Promise
While  sales  and  lease  ownership  is  the  engine  of  corporate 
growth,  at  the  end  of  2009  the  Company  also  operated  15 
Aaron’s  Office  Furniture  stores.  In  2008,  the  Company  sold 
most of the assets of its legacy business, the Aaron’s Corporate 
Furnishings  division,  and  retained  the  current  Aaron’s  Office 
Furniture stores. The office furniture stores have struggled and 
the Company is making changes that we expect will improve 
both revenue and overall financial performance. These opera-
tions, however, are closely tied to general economic conditions 
and  significant  improvement  is  not  expected  until  economic 
conditions improve. The RIMCO stores, the custom wheels and 
tires business, have also failed to meet expectations; however, 
some  recent  improvements  should  bode  well  for  stronger 
future results.

Aaron’s success is in the News
Aaron’s  success  has  not  escaped  media  attention.  The  Com-
pany has received substantial national media exposure during 
the  past  year.  Fortune  Magazine  featured  Aaron’s  successful 
model and why its business is looking up in a down economy. 
The  Company  was  recognized  by  U.S.  News  &  World  Report 
in its study of more than 140 retailers with substantial sales, 
looking for consistency of success and growth as particularly 
important  factors.  Aaron’s  was  named  one  of  the  10  best 
retailers in this study.

Aaron’s cares
Historically, Aaron’s has been active in the communities served 
by  its  stores.  Through  ACORP  (Aaron’s  Community  Outreach 
Program),  Aaron’s  associates  have  volunteered  thousands  of 
hours in community service projects in cities and towns across 
the U.S. and Canada and have donated more than $6.8 million 
in goods and services.

The Company has become active in the Wounded Warrior pro-
gram  and  was  recently  presented  the  “Humanitarian  of  the 
Year Award” by the United States Armed Forces Foundation. 
All associates wear a red Aaron’s shirt on Fridays in tribute to 
the men and women serving in the military.

The  Company  responded  to  the  catastrophic  earthquake  in 
Haiti with the single largest donation in corporate history. Led 
by a franchisee’s efforts, the Company sent two solar-powered 
generators to Haiti which will provide enough power to keep 
two  medical  centers  and  34  treatment  tents  in  operation. 
These generators were quickly put into service, filling a critical 
need in a badly damaged country.

Through ACORP, Aaron’s continues to serve the communities 
where it has a presence.

The Good News continues
Aaron’s  management  team  is  the  best  in  the  business.  Most 
key  executives  have  been  with  the  Company  more  than  20 
years — and many executives have even been with Aaron’s for 
more  than  30  years.  This  management  team  and  the  many 
Aaron’s associates are poised and ready to continue to deliver 
good news in the years to come.

13

(Dollar Amounts in Thousands,  
Except Per Share) 

Operating Results
Revenues:

   Lease Revenues and Fees 

   Retail Sales 

   Non-Retail Sales 

   Franchise Royalties and Fees 

   Other 

Costs and Expenses:

   Retail Cost of Sales 

   Non-Retail Cost of Sales 

   Operating Expenses 

   Depreciation of Lease Merchandise 

   Interest 

selected Financial Information

Year Ended 
December 31, 
2009 

Year Ended 
December 31, 
2008 

Year Ended 
December 31, 
2007 

Year Ended 
December 31, 
2006 

Year Ended
December 31, 
2005

$1,310,709 

$1,178,719 

$1,045,804 

$    915,872 

$    772,894

43,394 

327,999 

52,941 

17,744 

43,187 

309,326 

45,025 

16,351 

34,591 

261,584 

38,803 

14,157 

40,102 

224,489 

33,626 

14,358 

36,758

185,622

29,781

7,248

1,752,787 

1,592,608 

1,394,939 

1,228,447 

1,032,303

25,730 

299,727 

771,634 

474,958 

4,299 

26,379 

283,358 

705,566 

429,907 

7,818 

21,201 

239,755 

617,106 

391,538 

7,587 

25,207 

207,217 

525,980 

349,218 

8,567 

1,576,348 

1,453,028 

1,277,187 

1,116,189 

Earnings From Continuing Operations 
Before Income Taxes 

Income Taxes 

Net Earnings From Continuing Operations 

(Loss) Earnings From Discontinued Operations, 
Net of Tax 

Net Earnings 

176,439 

63,561 

112,878 

(277) 

$     112,601 

Earnings Per Share From Continuing Operations 

$          2.09 

Earnings Per Share From Continuing Operations  
Assuming Dilution 

(Loss) Earnings Per Share From Discontinued Operations  

(Loss) Earnings Per Share From Discontinued Operations  
Assuming Dilution 

139,580 

53,811 

85,769 

117,752 

44,327 

73,425 

112,258 

41,355 

70,903 

4,420 

$       90,189 

$           1.61 

6,850 

$       80,275 

$           1.35 

7,732 

$      78,635 

$          1.35 

1.58 

.08 

.08 

1.33 

.13 

.13 

1.33 

.15 

.14 

23,236

172,807

454,548

292,091

7,376

950,058

82,245

30,530

51,715

6,278

$      57,993

$          1.03

1.02

.13

.12

           .065 

           .061 

          .057 

          .054

.065 

.061 

.057 

.054

2.07 

(.01) 

(.01) 

.069 

.069 

Dividends Per Share:

   Common Stock 

   Class A Common Stock 

Financial Position
Lease Merchandise, Net 

Property, Plant and Equipment, Net 

Total Assets 

Debt 

Shareholders’ Equity 

At Year End
Stores Open:

   Company-Operated 

   Franchised 

Lease Agreements in Effect 

Number of Employees 

$    682,402 

$     681,086 

$     558,322 

$    550,205 

$    486,797

227,616 

1,321,456 

55,044 

887,260 

1,097 

597 

1,171,000 

10,000 

224,431 

1,233,270 

114,817 

761,544 

1,053 

504 

1,017,000 

9,600 

243,447 

1,113,176 

185,832 

673,380 

1,030 

484 

820,000 

9,100 

167,323 

979,606 

129,974 

607,015 

857 

441 

734,000 

7,900 

131,612

858,515

211,873

434,471

760

392

655,000

7,100

14

15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Management’s Discussion and Analysis of  
Financial condition and Results of operations

overview

Aaron’s, Inc. is a leading specialty retailer of consumer electronics, 
computers, residential and office furniture, household appliances 
and accessories. Our major operating divisions are the Aaron’s 
Sales & Lease Ownership Division and the MacTavish Furniture 
Industries Division, which manufactures and supplies the majority 
of the upholstered furniture and bedding leased and sold in our 
stores.

Aaron’s has demonstrated strong revenue growth over the 
last three years. Total revenues have increased from $1.395 bil-
lion in 2007 to $1.753 billion in 2009, representing a compound 
annual growth rate of 12.1%. Total revenues for the year ended 
December 31, 2009 were $1.753 billion, an increase of $160.2 
million, or 10.1%, over the prior year.

Most of our growth comes from the opening of new sales 
and lease ownership stores and increases in same store revenues 
from previously opened stores. We added a net of 45 company-
operated sales and lease ownership stores in 2009. We spend on 
average approximately $600,000 to $700,000 in the first year 
of operation of a new store, which includes purchases of lease 
merchandise, investments in leasehold improvements and financ-
ing first year start-up costs. Our new sales and lease ownership 
stores typically achieve revenues of approximately $1.1 million in 
their third year of operation. Our comparable stores open more 
than three years normally achieve approximately $1.4 million in 
unit revenues, which we believe represents a higher unit revenue 
volume than the typical rent-to-own store. Most of our stores 
are cash flow positive in the second year of operations following 
their opening.

We also use our franchise program to help us expand our 
sales and lease ownership concept more quickly and into more 
areas than we otherwise would by opening only company-oper-
ated stores. Our franchisees added a net of 93 stores in 2009. We 
purchased 19 franchised stores during 2009. Franchise royalties 
and other related fees represent a growing source of high mar-
gin revenue for us, accounting for approximately $52.9 million 
of revenues in 2009, up from $38.8 million in 2007, representing 
a compounded annual growth rate of 16.8%.

SAME STORE REvENuES. We believe the changes in same store 
revenues are a key performance indicator. The change in same 
store revenues is calculated by comparing revenues for the year 
to revenues for the prior year for all stores open for the entire 
24-month period, excluding stores that received lease agreements 
from other acquired, closed or merged stores. 

Key components of Income

In this management’s discussion and analysis section, we review 
the company’s consolidated results including the five components 
of our revenues (lease revenues and fees, retail sales, non-retail 
sales, franchise royalties and fees, and other revenues), costs of 

sales and expenses (of which depreciation of lease merchandise is 
a significant part). 

REvENuES. We separate our total revenues into five components: 
lease revenues and fees, retail sales, non-retail sales, franchise 
royalties and fees, and other revenues. Lease revenues and fees 
include all revenues derived from lease agreements from our 
stores, including agreements that result in our customers acquiring 
ownership at the end of the term. Retail sales represent sales of 
both new and lease return merchandise from our stores. Non-retail 
sales mainly represent new merchandise sales to our sales and 
lease ownership division franchisees. Franchise royalties and fees 
represent fees from the sale of franchise rights and royalty pay-
ments from franchisees, as well as other related income from our 
franchised stores. Other revenues include, at times, income from 
gains on asset dispositions and other miscellaneous revenues.

COST OF SAlES. We separate our cost of sales into two compo-
nents: retail and non-retail. Retail cost of sales represents the 
original or depreciated cost of merchandise sold through our 
company-operated stores. Non-retail cost of sales primarily repre-
sents the cost of merchandise sold to our franchisees.

OPERATiNg ExPENSES. Operating expenses include personnel costs, 
selling costs, occupancy costs, and delivery, among other expenses.

DEPRECiATiON OF lEASE MERChANDiSE. Depreciation of lease 
merchandise reflects the expense associated with depreciating 
merchandise held for lease and leased to customers by our stores.

critical Accounting Policies

Revenue Recognition. 

Lease revenues are recognized in the month they are due on the 
accrual basis of accounting. For internal management reporting 
purposes, lease revenues from the sales and lease ownership divi-
sion are recognized as revenue in the month the cash is collected. 
On a monthly basis, we record an accrual for lease revenues due 
but not yet received, net of allowances, and a deferral of revenue 
for lease payments received prior to the month due. Our revenue 
recognition accounting policy matches the lease revenue with 
the corresponding costs, mainly depreciation, associated with the 
lease merchandise. At December 31, 2009 and 2008, we had a 
revenue deferral representing cash collected in advance of being 
due or otherwise earned totaling $37.4 million and $32.2 million, 
respectively, and an accrued revenue receivable, net of allowance 
for doubtful accounts, based on historical collection rates of $5.3 
million and $4.8 million, respectively. Revenues from the sale of 
merchandise to franchisees are recognized at the time of receipt 
of the merchandise by the franchisee and revenues from such sales 
to other customers are recognized at the time of shipment.

lease Merchandise. 

Our sales and lease ownership division depreciates merchandise 
over the agreement period, generally 12 to 24 months when 

14

15

leased, and 36 months when not leased, to 0% salvage value. Our 
office furniture stores depreciate merchandise over the lease own-
ership agreement period, generally 12 to 24 months when leased, 
and 60 months when not leased or when on a rent-to-rent agree-
ment, to 0% salvage value. Sales and lease ownership merchandise 
is generally depreciated at a faster rate than our office furniture 
merchandise. Our policies require weekly lease merchandise 
counts by store managers and write-offs for unsalable, damaged, 
or missing merchandise inventories. Full physical inventories are 
generally taken at our fulfillment and manufacturing facilities two 
to four times a year with appropriate provisions made for missing, 
damaged and unsalable merchandise. In addition, we monitor 
lease merchandise levels and mix by division, store and fulfillment 
center, as well as the average age of merchandise on hand. If 
unsalable lease merchandise cannot be returned to vendors, its 
carrying value is adjusted to net realizable value or written off. All 
lease merchandise is available for lease and sale. 

We record lease merchandise carrying value adjustments on 
the allowance method, which estimates the merchandise losses 
incurred but not yet identified by management as of the end of 
the accounting period. Lease merchandise adjustments totaled 
$38.3 million, $34.5 million, and $29.0 million for the years 
ended December 31, 2009, 2008, and 2007, respectively.

lEASES AND ClOSED STORE RESERvES. The majority of our com-
pany-operated stores are operated from leased facilities under 
operating lease agreements. The majority of these leases are for 
periods that do not exceed five years. Leasehold improvements 
related to these leases are generally amortized over periods that 
do not exceed the lesser of the lease term or five years. While 
a majority of our leases do not require escalating payments, 
for the leases which do contain such provisions we record the 
related lease expense on a straight-line basis over the lease 
term. Finally, we do not generally obtain significant amounts of 
lease incentives or allowances from landlords. The total amount 
of incentives and allowances received in 2009, 2008, and 2007 
totaled $1.1 million, $946,000, and $1.4 million, respectively. 
Such amounts are recognized ratably over the lease term.

From time to time, we close or consolidate stores. Our primary 

cost associated with closing or consolidating stores is the future 
lease payments and related commitments. We record an estimate 
of the future obligation related to closed or consolidated stores 
based upon the present value of the future lease payments 
and related commitments, net of estimated sublease income 
which we base upon historical experience. For the years ended 
December 31, 2009 and 2008, our reserve for closed or consoli-
dated stores was $2.3 million and $3.0 million, respectively. If 
our estimates related to sublease income are not correct, our 
actual liability may be more or less than the liability recorded at 
December 31, 2009.

iNSuRANCE PROgRAMS. Aaron’s maintains insurance contracts 
to fund workers compensation, vehicle liability, general liability 
and group health insurance claims. Using actuarial analysis and 
projections, we estimate the liabilities associated with open 
and incurred but not reported workers compensation, vehicle 

liability and general liability claims. This analysis is based upon 
an assessment of the likely outcome or historical experience, 
net of any stop loss or other supplementary coverage. We also 
calculate the projected outstanding plan liability for our group 
health insurance program. Our gross liability for workers com-
pensation insurance claims, vehicle liability, general liability and 
group health insurance was $22.5 million and $19.7 million at 
December 31, 2009 and 2008, respectively. In addition, we have 
prefunding balances on deposit with the insurance carriers of 
$19.8 million and $20.0 million at December 31, 2009 and 2008, 
respectively.

If we resolve insurance claims for amounts that are in excess 

of our current estimates and within policy stop loss limits, we 
will be required to pay additional amounts beyond those accrued 
at December 31, 2009. The assumptions and conditions described 
above reflect management’s best assumptions and estimates, but 
these items involve inherent uncertainties as described above, 
which may or may not be controllable by management. As a 
result, the accounting for such items could result in different 
amounts if management used different assumptions or if differ-
ent conditions occur in future periods.

iNCOME TAxES. The calculation of our income tax expense 
requires significant judgment and the use of estimates. We peri-
odically assess tax positions based on current tax developments, 
including enacted statutory, judicial and regulatory guidance. In 
analyzing our overall tax position, consideration is given to the 
amount and timing of recognizing income tax liabilities and ben-
efits. In applying the tax and accounting guidance to the facts 
and circumstances, income tax balances are adjusted appropri-
ately through the income tax provision. Reserves for income tax 
uncertainties are maintained at levels we believe are adequate 
to absorb probable payments. Actual amounts paid, if any, could 
differ significantly from these estimates.

We use the liability method of accounting for income taxes. 
Under this method, deferred tax assets and liabilities are recog-
nized for the future tax consequences attributable to differences 
between the financial statement carrying amounts of existing 
assets and liabilities and their respective tax bases. Deferred 
tax assets and liabilities are measured using enacted tax rates 
expected to apply to taxable income in the years in which those 
temporary differences are expected to be recovered or settled. 
Valuation allowances are established, when necessary, to reduce 
deferred tax assets when we expect the amount of tax benefit 
to be realized is less than the carrying value of the deferred tax 
asset.

Results of operations

Year Ended December 31, 2009 versus Year Ended 
December 31, 2008

The Aaron’s Corporate Furnishings division is reflected as a dis-
continued operation for all periods presented. The following table 
shows key selected financial data for the years ended December 
31, 2009 and 2008, and the changes in dollars and as a percentage 
to 2009 from 2008.

16

17

(in Thousands) 

Revenues: 
Lease Revenues and Fees 
Retail Sales 
Non-Retail Sales 
Franchise Royalties and Fees 
Other 

Costs and Expenses: 
Retail Cost of Sales 
Non-Retail Cost of Sales 
Operating Expenses 
Depreciation of Lease Merchandise 
Interest 

Earnings From Continuing 
Operations Before income Taxes 
income Taxes 
Net Earnings From Continuing 
Operations 
(loss) Earnings From Discontinued 
Operations, Net of Tax 
Net Earnings 

Year Ended 
December 31, 
2009 

Year Ended 
December 31, 
2008 

increase/(Decrease) 
in Dollars to 2009  
from 2008 

% increase/
(Decrease) to  
2009 from 2008

$1,310,709  
43,394 
327,999  
52,941 
17,744 
1,752,787 

25,730  
299,727 
771,634 
474,958 
4,299 
1,576,348 

176,439  

63,561 

$1,178,719  
43,187 
309,326  
45,025 
16,351  
1,592,608 

26,379  
283,358 
705,566 
429,907 
7,818 
1,453,028 

139,580  

53,811 

$  131,990  
207 
18,673 
7,916 
1,393 
160,179 

(649) 
16,369 
66,068 
45,051 
(3,519) 
123,320 

36,859 

9,750 

112,878 

85,769 

27,109 

11.2%
0.5
6.0
17.6
8.5
10.1

(2.5)
5.8
9.4
10.5
(45.0)
8.5

26.4

18.1

31.6

(277) 

4,420 

(4,697) 

$   112,601 

$     90,189 

$    22,412 

(106.3)

24.9%

Revenues

The 10.1% increase in total revenues, to $1.753 billion in 2009 
from $1.593 billion in 2008, was due mainly to a $132.0 million, or 
11.2%, increase in lease revenues and fees revenues, plus an $18.7 
million increase in non-retail sales. The $132.0 million increase in 
lease revenues and fees revenues was attributable to our sales and 
lease ownership division, which had a 8.1% increase in same store 
revenues during the 24 month period ended December 31, 2009 
and added a net 68 company-operated stores since the beginning 
of 2008.

The 6.0% increase in non-retail sales (which mainly represents 

merchandise sold to our franchisees), to $328.0 million in 2009 
from $309.3 million in 2008, was due to the growth of our fran-
chise operations and our distribution network. The total number 
of franchised sales and lease ownership stores at December 31, 
2009 was 597, reflecting a net addition of 113 stores since the 
beginning of 2008.

The 17.6% increase in franchise royalties and fees, to $52.9 
million in 2009 from $45.0 million in 2008, primarily reflects an 
increase in royalty income from franchisees, increasing 15.9% 
to $42.3 million in 2009 compared to $36.5 million in 2008. The 
increase is due primarily to the growth in the number of fran-
chised stores and same store growth in the revenues of existing 
stores.

Other revenues increased 8.5% to $17.7 million in 2009 
from $16.4 million in 2008. Included in other revenues in 2009 
is a $7.8 million gain from the sales of the assets of 39 stores. 
Included in other revenues in 2008 is an $8.5 million gain on the 
sales of the assets of 41 stores. 

Cost of Sales

Cost of sales from retail sales decreased 2.5% to $25.7 million 
in 2009 compared to $26.4 million in 2008, with retail cost of 
sales as a percentage of retail sales decreasing to 59.3% and from 
61.1% in 2008 as a result of improved pricing and lower product 
cost.

Cost of sales from non-retail sales increased 5.8%, to $299.7 
million in 2009 from $283.4 million in 2008, and as a percentage 
of non-retail sales, was consistent at 91.4% in 2009 and 91.6% 
in 2008.

Expenses

Operating expenses in 2009 increased $66.1 million to $771.6 mil-
lion from $705.6 million in 2008, a 9.4% increase. As a percentage 
of total revenues, operating expenses were 44.0% for the year 
ended December 31, 2009, and 44.3% for the comparable period 
in 2008. Operating expenses decreased as a percentage of total 
revenues for the year mainly due to increased revenues which 

16

17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
primarily resulted from the maturing of new Company-operated 
sales and lease ownership stores, less new store start-up expenses, 
and the 8.1% increase in same store revenues previously men-
tioned. Additionally, the decrease as a percentage of total rev-
enues was related to a reduction in expenses in certain areas.

Depreciation of lease merchandise increased $45.1 million 
to $475.0 million in 2009 from $429.9 million during the com-
parable period in 2008, a 10.5% increase. As a percentage of 
total lease revenues and fees, depreciation of lease merchandise 
decreased to 36.2% from 36.5% a year ago, primarily due to 
product mix and lower product cost from favorable purchasing 
trends.

Interest expense decreased to $4.3 million in 2009 compared 

with $7.8 million in 2008, a 45.0% decrease. The decrease in 
interest expense was due to lower debt levels during 2009.

Income tax expense increased $9.8 million to $63.6 million 
in 2009, compared with $53.8 million in 2008, representing an 
18.1% increase. Aaron’s effective tax rate decreased to 36.0% 
in 2009 from 38.6% in 2008 primarily related to the favor-
able impact of a $2.3 million reversal of previously recorded 
liabilities for uncertain tax positions due to statue of limitations 
expiration.

Net Earnings from Continuing Operations

Net earnings from continuing operations increased $27.1 million 
to $112.9 million in 2009 compared with $85.8 million in 2008, 

representing a 31.6% increase. As a percentage of total revenues, 
net earnings from continuing operations were 6.4% and 5.4% in 
2009 and 2008, respectively. The increase in net earnings from 
continuing operations was primarily the result of the maturing of 
new company-operated sales and lease ownership stores added 
over the past several years, contributing to an 8.1% increase in 
same store revenues, and a 17.6% increase in franchise royalties 
and fees.

Discontinued Operations

Loss from discontinued operations (which represents the loss from 
the former Aaron’s Corporate Furnishings division), net of tax, was 
$277,000 in 2009, compared to net earnings of $4.4 million in 
2008. Included in the 2008 results is a $1.2 million pre-tax gain on 
the sale of substantially all of the assets of the Aaron’s Corporate 
Furnishings division to CORT Business Services Corporation in the 
fourth quarter of 2008.

Year Ended December 31, 2008 versus Year Ended 
December 31, 2007

The Aaron’s Corporate Furnishings division is reflected as a dis-
continued operation for all periods presented. The following table 
shows key selected financial data for the years ended December 
31, 2008 and 2007, and the changes in dollars and as a percentage 
to 2008 from 2007.

(in Thousands) 

Revenues: 
Lease Revenues and Fees 
Retail Sales 
Non-Retail Sales 
Franchise Royalties and Fees 
Other 

Costs and Expenses: 
Retail Cost of Sales 
Non-Retail Cost of Sales 
Operating Expenses 
Depreciation of Lease Merchandise 
Interest 

Earnings From Continuing 
Operations Before income Taxes 
income Taxes 
Net Earnings From Continuing 
Operations 
Earnings From Discontinued 
Operations, Net of Tax 
Net Earnings 

Year Ended 
December 31, 
2008 

Year Ended 
December 31, 
2007 

increase/(Decrease) 
in Dollars to 2008  
from 2007 

% increase/
(Decrease) to  
2008 from 2007

$1,178,719  
43,187 
309,326  
45,025 
16,351 
1,592,608 

26,379  
283,358 
705,566 
429,907 
7,818 
1,453,028 

139,580  

53,811 

$1,045,804  
34,591 
261,584  
38,803 
14,157  
1,394,939 

21,201  
239,755 
617,106 
391,538 
7,587 
1,277,187 

117,752  

44,327 

$  132,915  
8,596 
47,742 
6,222 
2,194 
197,669 

5,178 
43,603 
88,460 
38,369 
231 
175,841 

21,828 

9,484 

85,769 

73,425 

12,344 

12.7%
24.9
18.3
16.0
15.5
14.2

24.4
18.2
14.3
9.8
3.0
13.8

18.5

21.4

16.8

4,420 

6,850 

(2,430) 

$     90,189 

$      80,275 

$      9,914 

(35.5)

12.4%

18

19

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenues

The 14.2% increase in total revenues, to $1.593 billion in 2008 
from $1.395 billion in 2007, was due mainly to a $132.9 million, 
or 12.7%, increase in lease revenues and fees, plus a $47.7 million 
increase in non-retail sales. The $132.9 million increase in lease 
revenues and fees was attributable to our sales and lease owner-
ship division, which had a 3.1% increase in same store revenues 
during the 24 month period ended December 31, 2008 and added 
192 company-operated stores since the beginning of 2007.

The 24.9% increase in revenues from retail sales, to $43.2 
million in 2008 from $34.6 million in 2007, was due to increased 
demand in our sales and lease ownership division.

The 18.3% increase in non-retail sales (which mainly repre-
sents merchandise sold to our franchisees), to $309.3 million 
in 2008 from $261.6 million in 2007, was due to the growth 
of our franchise operations and our distribution network. The 
total number of franchised sales and lease ownership stores at 
December 31, 2008 was 504, reflecting a net addition of 63 
stores since the beginning of 2007.

The 16.0% increase in franchise royalties and fees, to $45.0 
million in 2008 from $38.8 million in 2007, primarily reflects an 
increase in royalty income from franchisees, increasing 22.4% 
to $36.5 million in 2008 compared to $29.8 million in 2007. 
The increase is due primarily to the growth in the number of 
franchised stores and same store growth in the revenues in their 
existing stores.

The 15.5% increase in other revenues, to $16.4 million in 
2008 from $14.2 million in 2007, is primarily due to an increase 
in the gain on store sales in 2008. Included in other revenues 
in 2008 is an $8.5 million gain from the sales of the assets of 
41 stores. Included in other revenues in 2007 are a $2.7 million 
gain on the sales of the assets of 11 stores and a $4.9 million 
gain from the sale of a parking deck at the Company’s corporate 
headquarters.

Cost of Sales

Cost of sales from retail sales increased 24.4% to $26.4 million 
in 2008 compared to $21.2 million in 2007, with retail cost of 
sales as a percentage of retail sales remaining stable at 61.1% and 
61.3%, respectively, for the comparable periods.

Cost of sales from non-retail sales increased 18.2%, to $283.4 
million in 2008 from $239.8 million in 2007, and as a percentage 
of non-retail sales, was consistent at 91.6% in 2008 and 91.7% 
in 2007.

Expenses

Operating expenses in 2008 increased $88.5 million to $705.6 mil-
lion from $617.1 million in 2007, a 14.3% increase. 

As a percentage of total revenues, operating expenses were 
44.3% for the year ended December 31, 2008 and 44.2% for the 
comparable period in 2007. Operating expenses increased slightly 
as a percentage of total revenues in 2008 mainly due to the 
addition of 192 company-operated stores since the beginning of 
2007.

Depreciation of lease merchandise increased $38.4 mil-
lion to $429.9 million in 2008 from $391.5 million during the 
comparable period in 2007, a 9.8% increase. As a percentage of 
total lease revenues and fees, depreciation of lease merchandise 
decreased to 36.5% from 37.4% a year ago, primarily due to 
product mix and lower product cost from favorable purchasing 
trends.

Interest expense increased to $7.8 million in 2008 compared 
with $7.6 million in 2007, a 3.0% increase. The increase in inter-
est expense was primarily due to higher debt levels on average 
throughout 2008.

Income tax expense increased $9.5 million to $53.8 million in 
2008 compared with $44.3 million in 2007, representing a 21.4% 
increase. Aaron’s effective tax rate was 38.6% in 2008 compared 
with 37.6% in 2007 due to higher state income taxes.

Net Earnings from Continuing Operations

Net earnings from continuing operations increased $12.3 million 
to $85.8 million in 2008 compared with $73.4 million in 2007, 
representing a 16.8% increase. As a percentage of total revenues, 
net earnings from continuing operations were 5.4% and 5.3% in 
2008 and 2007, respectively. The increase in net earnings from 
continuing operations was primarily the result of the maturing of 
new company-operated sales and lease ownership stores added 
over the past several years, contributing to a 3.1% increase in 
same store revenues, and a 16.0% increase in franchise royal-
ties and fees. Additionally, included in other revenues in 2008 is 
an $8.5 million gain on the sales of company-operated stores. 
Included in other revenues in 2007 are a $2.7 million gain on the 
sales of company-operated stores and a $4.9 million gain from the 
sale of a parking deck at the Company’s corporate headquarters.

Discontinued Operations

Earnings from discontinued operations (which represents earnings 
from the former Aaron’s Corporate Furnishings division), net of 
tax, were $4.4 million in 2008, compared to $6.9 million in 2007. 
Included in the 2008 results is a $1.2 million pre-tax gain on the 
sale of substantially all of the assets of the Aaron’s Corporate 
Furnishings division in the fourth quarter of 2008. Operating 
results in the fourth quarter of 2008 declined significantly from 
announcement of the transaction until the sale was consummated 
on November 6, 2008.

Balance Sheet

CASh AND CASh EquivAlENTS. The Company’s cash balance 
increased to $109.7 million at December 31, 2009 from $7.4 
million at December 31, 2008. The increase in our cash balance 
is due to cash flow generated from operations, less cash used by 
investing and financing activities of $102.6 million. For additional 
information, refer to the “Liquidity and Capital Resources” section 
below.

18

19

lEASE MERChANDiSE. The increase of $1.3 million in lease mer-
chandise, net of accumulated depreciation, to $682.4 million at 
December 31, 2009 from $681.1 million at December 31, 2008, 
is primarily the result of continued revenue growth of new and 
existing company-operated stores, partially offset by lower prod-
uct costs.

PROPERTY, PlANT AND EquiPMENT. The increase of $3.2 million in 
property, plant and equipment, net of accumulated depreciation, 
to $227.6 million at December 31, 2009 from $224.4 million at 
December 31, 2008, is primarily the result of a series of acquisi-
tions of sales and lease ownership businesses since December 31, 
2008. In 2009 the Company recorded an impairment charge of 
$3.0 million on certain properties and land parcels and an impair-
ment charge of $1.3 million related to certain leasehold improve-
ments in the Aaron’s Office Furniture stores. The Company also 
recorded an $838,000 impairment loss on certain leasehold assets 
in 2008.

gOODwill. The $8.4 million increase in goodwill, to $194.4 million 
on December 31, 2009 from $186.0 million on December 31, 2008, 
is the result of a series of acquisitions of sales and lease owner-
ship businesses. During 2009, the Company acquired a total of 44 
stores. The aggregate purchase price for these asset acquisitions 
totaled $25.2 million, with the principal tangible assets acquired 
consisting of lease merchandise and certain fixtures and equip-
ment. 

OThER iNTANgiBlES, NET. The $2.3 million decrease in other 
intangibles, to $5.2 million on December 31, 2009 from $7.5 mil-
lion on December 31, 2008, is the result of amortization of certain 
finite-life intangible assets, net of acquisitions of sales and lease 
ownership businesses mentioned above. 

PREPAiD ExPENSES AND OThER ASSETS. Prepaid expenses and 
other assets decreased $31.3 million to $36.1 million at December 
31, 2009 from $67.4 million at December 31, 2008, primarily as a 
result of a decrease in prepaid income taxes.

ACCOuNTS PAYABlE AND ACCRuED ExPENSES. The increase of 
$3.4 million in accounts payable and accrued expenses, to $177.3 
million at December 31, 2009 from $173.9 million at December 
31, 2008, is primarily the result of fluctuations in the timing of 
payments.

DEFERRED iNCOME TAxES PAYABlE. The increase of $15.0 million 
in deferred income taxes payable to $163.7 million at December 
31, 2009 from $148.6 million at December 31, 2008 is primarily 
the result of bonus lease merchandise depreciation deductions for 
tax purposes included in the Economic Stimulus Act of 2008 and 
the American Recovery and Reinvestment Act of 2009.

CREDiT FACiliTiES AND SENiOR NOTES. The $59.8 million decrease 
in the amounts we owe under our credit facilities to $55.0 million 
on December 31, 2009 from $114.8 million on December 31, 2008, 
reflects net payments under our revolving credit facility during 
2009. Additionally, we made $22.0 million in scheduled repay-
ments on our senior unsecured notes in 2009.

Liquidity and capital Resources

general

Cash flows from continuing operations for the year ended 
December 31, 2009 and 2008 were $193.7 million and $79.3 mil-
lion, respectively. Purchases of sales and lease ownership stores 
had a positive impact on operating cash flows in each period 
presented. The positive impact on operating cash flows from 
purchasing stores occurs as the result of lease merchandise, other 
assets and intangibles acquired in these purchases being treated 
as an investing cash outflow. As such, the operating cash flows 
attributable to the newly purchased stores usually have an initial 
positive effect on operating cash flows that may not be indicative 
of the extent of their contributions in future periods. The amount 
of lease merchandise purchased in acquisitions and shown under 
investing activities was $9.5 million in 2009, $28.5 million in 2008 
and $20.4 million in 2007. Sales of sales and lease ownership 
stores are an additional source of investing cash flows in each 
period presented. Proceeds from such sales were $32.0 million in 
2009, $22.7 million in 2008 and $6.9 million in 2007. The amount 
of lease merchandise sold in these sales and shown under investing 
activities was $16.3 million in 2009, $11.7 million in 2008 and 
$3.5 million in 2007. In addition, in 2008 the proceeds from the 
sale of the Aaron’s Corporate Furnishings division shown under 
investing activities were $76.4 million.

Our cash flows include profits on the sale of lease return 
merchandise. Our primary capital requirements consist of buy-
ing lease merchandise for sales and lease ownership stores. 
As Aaron’s continues to grow, the need for additional lease 
merchandise will continue to be our major capital requirement. 
Other capital requirements include purchases of property, plant 
and equipment and expenditures for acquisitions. These capital 
requirements historically have been financed through:

• cash flow from operations; 
• bank credit;
• trade credit with vendors;
• proceeds from the sale of lease return merchandise;
• private debt offerings; and
• stock offerings.

At December 31, 2009, there was no balance under our 

revolving credit agreement. The credit facilities balance 
decreased by $35.0 million in 2009 as a result of net payments 
made on our credit facility during the period. On May 23, 
2008, we entered into a new revolving credit agreement which 
replaced the previous revolving credit agreement. The new 
revolving credit facility expires May 23, 2013 and the terms  
are consistent with the previous agreement. The total available 
credit on our revolving credit agreement is $140.0 million.

We have $36.0 million currently outstanding in aggregate 

principal amount of 5.03% senior unsecured notes due July 
2012, principal repayments of which were made in 2008 and 
2009, and are due in equal $12.0 million annual installments 
until maturity.

20

21

Our revolving credit agreement and senior unsecured notes, 
and our franchisee loan program discussed below, contain cer-
tain financial covenants. These covenants include requirements 
that we maintain ratios of: (1) EBITDA plus lease expense to 
fixed charges of no less than 2:1; (2) total debt to EBITDA of no 
greater than 3:1; and (3) total debt to total capitalization of no 
greater than 0.6:1. “EBITDA” in each case, means consolidated 
net income before interest and tax expense, depreciation (other 
than lease merchandise depreciation) and amortization expense, 
and other non-cash charges. The Company is also required to 
maintain a minimum amount of shareholders’ equity. See the 
full text of the covenants themselves in our credit and guarantee 
agreements, which we have filed as exhibits to our Securities and 
Exchange Commission reports, for the details of these covenants 
and other terms. If we fail to comply with these covenants, 
we will be in default under these agreements, and all amounts 
would become due immediately. We were in compliance with all 
of these covenants at December 31, 2009 and believe that we 
will continue to be in compliance in the future. 

We purchase our common shares in the market from time 

to time as authorized by our board of directors. We did not 
repurchase shares during 2009 and have authority remaining to 
purchase 3,920,413 shares.

We have a consistent history of paying dividends, having paid 

dividends for 22 consecutive years. A $.016 per share dividend 
on Common Stock and Class A Common Stock was paid in 
January 2008, April 2008, July 2008, and October 2008 for a 
total cash outlay of $3.4 million in 2008. Our board of directors 
increased the dividend 6.3% for the fourth quarter of 2008 on 
November 5, 2008 to $.017 per share from the previous quar-
terly dividend of $.016 per share. A $.017 per share dividend on 
Common Stock and Class A Common Stock was paid in January 
2009, April 2009, July 2009, and October 2009 for a total cash 
outlay of $3.7 million in 2009. Our board of directors increased 
the dividend 5.9% for the fourth quarter of 2009 to $.018 per 
share from the previous quarterly dividend of $.017 per share. 
Subject to sufficient operating profits, any future capital needs 
and other contingencies, we currently expect to continue our 
policy of paying dividends.

If we achieve our expected level of growth in our operations, 
we anticipate we will supplement our expected cash flows from 
operations, existing credit facilities, vendor credit and proceeds 
from the sale of lease return merchandise by expanding our 
existing credit facilities, by securing additional debt financing, 
or by seeking other sources of capital to ensure we will be able 
to fund our capital and liquidity needs for at least the next 24 
months. We believe we can secure these additional sources of 
capital in the ordinary course of business. However, if the credit 
and capital markets experience disruptions like those that began 
in the second half of 2008, we may not be able to obtain access 
to capital at as favorable costs as we have historically been able 
to, and some forms of capital may not be available at all.

commitments

iNCOME TAxES. During 2009, we made $15.3 million in income tax 
payments. During 2010, we anticipate that we will make cash pay-
ments for income taxes approximating $120 million. 

The Economic Stimulus Act of 2008 provided for accelerated 
depreciation by allowing a bonus first-year depreciation deduc-
tion of 50% of the adjusted basis of qualified property placed 
in service during 2008. Accordingly, our cash flow benefited in 
2008 from having a lower cash tax obligation which, in turn, 
provided additional cash flow from operations. We estimated 
that our 2008 operating cash flow increased by approximately 
$62.0 million as a result of the Economic Stimulus Act of 2008, 
with the associated deferral generally expected to begin to 
reverse over a three year period beginning in 2009. However, 
in February 2009 the American Recovery and Reinvestment 
Act of 2009 was signed into law which extended the bonus 
depreciation provision of the Economic Stimulus Act of 2008 
by continuing the bonus first-year depreciation deduction of 
50% of the adjusted basis of qualified property placed in service 
during 2009. We estimate the cash tax benefit of the American 
Recovery and Reinvestment Act of 2009 to be approximately 
$63.0 million, of which approximately $49.0 million offset the 
2008 deferral that reverses in 2009, and the remaining $14.0 
million increased our 2009 operating cash flow. We estimate that 
at December 31, 2009 the remaining tax deferral associated with 
the Economic Stimulus Act of 2008 and the American Recovery 
and Reinvestment Act of 2009 is approximately $76.0 million of 
which approximately 78% will reverse in 2010 and the remainder 
will reverse between 2011 and 2012.

lEASES. We lease warehouse and retail store space for most of 
our operations under operating leases expiring at various times 
through 2028. Most of the leases contain renewal options for 
additional periods ranging from one to 15 years or provide for 
options to purchase the related property at predetermined pur-
chase prices that do not represent bargain purchase options. We 
also lease transportation and computer equipment under operat-
ing leases expiring during the next five years. We expect that most 
leases will be renewed or replaced by other leases in the normal 
course of business. Approximate future minimum rental payments 
required under operating leases that have initial or remaining 
non-cancelable terms in excess of one year as of December 31, 
2009, are shown in the below table under “Contractual Obligations 
and Commitments.” 

We have 20 capital leases, 19 of which are with a limited 
liability company (“LLC”) whose managers and owners are 11 
Aaron’s executive officers and its controlling shareholder, with 
no individual, including the controlling shareholder, owning 
more than 13.33% of the LLC. Nine of these related party leases 
relate to properties purchased from Aaron’s in October and 
November of 2004 by the LLC for a total purchase price of $6.8 
million. The LLC is leasing back these properties to Aaron’s for 
a 15-year term, with a five-year renewal at Aaron’s option, at 
an aggregate annual lease amount of $716,000. Another ten of 

20

21

debt facilities. However, due to franchisee borrowing limits, we 
believe any losses associated with any defaults would be mitigated 
through recovery of lease merchandise and other assets. Since its 
inception in 1994, we have had no significant losses associated 
with the franchise loan and guaranty program. The Company 
believes the likelihood of any significant amounts being funded in 
connection with these commitments to be remote. The Company 
receives guarantee fees based on such franchisees’ outstanding 
debt obligations, which it recognizes as the guarantee obligation 
is satisfied. 

We have no long-term commitments to purchase merchan-
dise. See Note F to the Consolidated Financial Statements for 
further information. The following table shows our approximate 
contractual obligations, including interest, and commitments to 
make future payments as of December 31, 2009: 

these related party leases relate to properties purchased from 
Aaron’s in December 2002 by the LLC for a total purchase price 
of approximately $5.0 million. The LLC is leasing back these 
properties to Aaron’s for a 15-year term at an aggregate annual 
lease of $556,000. We do not currently plan to enter into any 
similar related party lease transactions in the future.

We finance a portion of our store expansion through sale-
leaseback transactions. The properties are generally sold at net 
book value and the resulting leases qualify and are accounted for 
as operating leases. We do not have any retained or contingent 
interests in the stores nor do we provide any guarantees, other 
than a corporate level guarantee of lease payments, in connec-
tion with the sale-leasebacks. The operating leases that resulted 
from these transactions are included in the table below.

FRANChiSE lOAN guARANTY. We have guaranteed the borrowings 
of certain independent franchisees under a franchise loan program 
with several banks and we also guarantee franchisee borrowings 
under certain other debt facilities. At December 31, 2009, the por-
tion that the Company might be obligated to repay in the event 
franchisees defaulted was $128.8 million. Of this amount, approxi-
mately $120.2 million represents franchise borrowings outstanding 
under the franchisee loan program and approximately $8.6 million 
represents franchisee borrowings that we guarantee under other 

(in Thousands) 

Total 
Amounts 
Committed 

Period less 
Than 1 Year 

Period 1–3  
Years 

Period 3–5  
Years 

Period Over 
5 Years

Credit Facilities, Excluding Capital Leases 

$  39,310  

$  12,006 

$  24,003 

$          — 

$    3,301

Capital Leases 

Operating Leases 

Purchase Obligations 

15,734 

457,819 

22,988 

1,185 

89,962 

11,408 

2,609 

129,363 

11,380 

2,936 

81,586 

200 

9,004

156,908

—

Total Contractual Cash Obligations 

$535,851 

$114,561 

$167,355 

$  84,722 

$169,213

The following table shows the Company’s approximate commercial commitments as of December 31, 2009: 

(in Thousands) 

Guaranteed Borrowings of Franchisees 

Total 
Amounts 
Committed 

$128,767 

Period less 
Than 1 Year 

Period 1–3  
Years 

Period 3–5  
Years 

Period Over 
5 Years

$126,675 

$        511 

$    1.581 

$           —

22

23

 
 
 
 
Purchase obligations are primarily related to certain advertis-

ing and marketing programs. Purchase orders or contracts for 
the purchase of lease merchandise and other goods and services 
are not included in the tables above. We are not able to deter-
mine the aggregate amount of such purchase orders that repre-
sent contractual obligations, as purchase orders may represent 
authorizations to purchase rather than binding agreements. Our 
purchase orders are based on our current distribution needs and 
are fulfilled by our vendors within short time horizons. We do 
not have significant agreements for the purchase of lease mer-
chandise or other goods specifying minimum quantities or set 
prices that exceed our expected requirements for three months.
Deferred income tax liabilities as of December 31, 2009 were 

approximately $163.7 million. This amount is not included in 
the total contractual obligations table because we believe this 
presentation would not be meaningful. Deferred income tax 
liabilities are calculated based on temporary differences between 
the tax basis of assets and liabilities and their respective book 
basis, which will result in taxable amounts in future years when 
the liabilities are settled at their reported financial statement 
amounts. The results of these calculations do not have a direct 
connection with the amount of cash taxes to be paid in any 
future periods. As a result, scheduling deferred income tax liabil-
ities as payments due by period could be misleading, because this 
scheduling would not relate to liquidity needs.

Recent Accounting Pronouncements

We are not aware of any recent accounting pronouncements that 
will materially impact the Company’s consolidated financial state-
ments in future periods.

Quantitative and Qualitative  
Disclosures About Market Risk 

As of December 31, 2009, we had $36.0 million of senior unse-
cured notes outstanding at a fixed rate of 5.03%. We had no 
balance outstanding under our revolving credit agreement indexed 
to the LIBOR (“London Interbank Offer Rate”) or the prime rate, 
which exposes us to the risk of increased interest costs if interest 
rates rise. Based on our overall interest rate exposure at December 
31, 2009, a hypothetical 1.0% increase or decrease in interest rates 
would not be material. 

We do not use any market risk sensitive instruments to hedge 
commodity, foreign currency, or other risks, and hold no market 
risk sensitive instruments for trading or speculative purposes. 

22

23

consolidated Balance sheets

(in Thousands, Except Share Data) 

Assets: 
Cash and Cash Equivalents 

Accounts Receivable (net of allowances of $4,157  
in 2009 and $4,040 in 2008) 

Lease Merchandise 

Less: Accumulated Depreciation 

Property, Plant and Equipment, Net 

Goodwill, Net 

Other Intangibles, Net 

Prepaid Expenses and Other Assets 

Total Assets 
liabilities & Shareholders’ Equity: 
Accounts Payable and Accrued Expenses 

Dividends Payable 

Deferred Income Taxes Payable 

Customer Deposits and Advance Payments 

Credit Facilities 

Total Liabilities 

Shareholders’ Equity: 

Common Stock, Par Value $.50 Per Share;  

Authorized: 100,000,000 Shares;  
Shares Issued: 48,439,602 at December 31,  
2009 and 2008 

Class A Common Stock, Par Value $.50 Per Share;  
Authorized: 25,000,000 Shares; Shares Issued:  
12,063,856 at December 31, 2009 and 2008 

Additional Paid-in Capital 

Retained Earnings 

Accumulated Other Comprehensive Loss 

Less: Treasury Shares at Cost, 

Common Stock, 1,958,214 and 3,104,146 Shares  
at December 31, 2009 and 2008, respectively 

Class A Common Stock, 4,307,117 and 3,748,860 Shares  

at December 31, 2009 and 2008, respectively 

Total Shareholders’ Equity 
Total Liabilities & Shareholders’ Equity  

December 31, 
2009 

December 31, 
2008

$     109,685 

$         7,376 

66,095 

1,122,954 

(440,552) 

682,402 

227,616 

194,376 

5,200 

36,082 

59,513 

1,074,831 

(393,745)

681,086

224,431

185,965

7,496

67,403

$ 1,321,456 

 $ 1,233,270

$     177,284 

 $     173,926

— 

163,670 

38,198 

55,044 

434,196 

910 

148,638

33,435

114,817 

471,726

24,220 

24,220

6,032 

211,795 

694,689 

(101) 

936,635 

6,032

194,317

585,827

(1,447)

808,949

(18,203) 

(29,877)

(31,172) 

887,260 

(17,528)

761,544

$ 1,321,456 

$ 1,233,270

The accompanying notes are an integral part of the Consolidated Financial Statements.

24

25

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
consolidated statements of Earnings

(in Thousands, Except Per Share) 

Revenues: 
Lease Revenues and Fees 

Retail Sales 

Non-Retail Sales 

Franchise Royalties and Fees 

Other 

Costs and Expenses: 
Retail Cost of Sales 

Non-Retail Cost of Sales 

Operating Expenses 

Depreciation of Lease Merchandise 

Interest 

Earnings From Continuing 
Operations Before income Taxes 

income Taxes 

Net Earnings From  
Continuing Operations 

(loss) Earnings From Discontinued 
Operations, Net of Tax 

Net Earnings 

Earnings Per Share From 
Continuing Operations 

Earnings Per Share From Continuing 
Operations Assuming Dilution 

(loss) Earnings Per Share From  
Discontinued Operations 

(loss) Earnings Per Share From Discontinued 
Operations Assuming Dilution 

Year Ended 
December 31, 
2009 

Year Ended 
December 31, 
2008 

Year Ended
December 31, 
2007

$1,310,709 

$1,178,719 

$1,045,804

43,394 

327,999 

52,941 

17,744 

43,187 

309,326 

45,025 

16,351 

34,591

261,584

38,803

14,157

1,752,787 

1,592,608 

1,394,939

25,730 

299,727 

771,634 

474,958 

4,299 

26,379 

283,358 

705,566 

429,907 

7,818 

21,201

239,755

617,106

391,538

7,587

1,576,348 

1,453,028 

1,277,187

176,439 

63,561 

139,580 

53,811 

117,752

44,327

112,878 

85,769 

73,425

(277) 

4,420 

6,850

$   112,601 

$     90,189 

$     80,275

$         2.09 

$         1.61 

$         1.35

2.07 

(.01) 

(.01) 

1.58 

 .08 

.08 

1.33

.13

.13

The accompanying notes are an integral part of the Consolidated Financial Statements.

24

25

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
consolidated statements of shareholders’ Equity

(in Thousands, Except Per Share) 
Balance, January 1, 2007 
Reacquired Shares 

Dividends, $.061 Per share 

Stock-Based Compensation 

Reissued Shares 

Net Earnings From Continuing Operations 

Net Earnings From Discontinued Operations 

Reserve for Uncertain Tax Positions 

Foreign Currency Translation Adjustment 

Change in Fair Value of Financial  

Instruments, Net of Income Taxes of $46 

Comprehensive Income 

Balance, December 31, 2007 
Dividends, $.065 Per share 

Stock-Based Compensation 

Net Earnings From Continuing Operations 

Net Earnings From Discontinued Operations 

Foreign Currency Translation Adjustment 

Comprehensive Income 

Balance, December 31, 2008 
Dividends, $.069 per share 

Stock-Based Compensation 

Exchange of Common Stock for Class A  

Common Stock 

Reissued Shares 

Net Earnings From Continuing Operations 

Loss From Discontinued Operations 

Foreign Currency Translation Adjustment 

Comprehensive Income 

Treasury Stock 

Common Stock 

Shares 

Amount  Common 

Class A 

Additional 
Paid-in 
Capital 

Accumulated Other
Comprehensive  
(loss) income 

Foreign

Retained  Comprehensive  Currency Marketable
Translation  Securities
Earnings 

income 

(6,364)  $(32,194)  $24,220  $6,032  $183,966 

$424,991 

$       — 

$   —

(692) 

(13,401) 

160 

1,121 

(3,307) 

3,067 

1,542 

73,425  $73,425 

6,850 

6,850 

(2,850) 

6 

6 

—

(88) 

80,193 

(88)

(6,896) 

(44,474)   24,220 

6,032 

188,575 

499,109 

6 

(88)

(3,471) 

2,523 

3,219 

85,769 

85,769 

4,420 

4,420 

(1,365) 

(1,365) 

—

88,824 

(6,853) 

 (47,405)  24,220 

6,032 

194,317 

585,827 

(1,359) 

(88)

(96) 

684 

(9,073) 

7,103 

(3,739) 

3,565 

9,073

4,840 

112,878  112,878 

(277) 

(277) 

1,346 

1,346 

—

 $113,947 

Reissued Shares 

Repurchased Shares 

431 

(388) 

4,598 

(7,529) 

Balance, December 31, 2009 

(6,265)  $(49,375)  $24,220  $6,032  $211,795 

$694,689 

$     (13) 

$(88)

The accompanying notes are an integral part of the Consolidated Financial Statements.

26

27

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
consolidated statements of cash Flows

(in Thousands) 

Continuing Operations 
Operating Activities: 
Net Earnings from Continuing Operations 
Depreciation of Lease Merchandise 
Other Depreciation and Amortization   
Additions to Lease Merchandise 
Book Value of Lease Merchandise Sold or Disposed 
Change in Deferred Income Taxes 
Loss (Gain) on Sale of Property, Plant, and Equipment 
Gain on Asset Dispositions 
Change in Income Tax Receivable 
Change in Accounts Payable and Accrued Expenses 
Change in Accounts Receivable 
Excess Tax Benefits from Stock-Based Compensation 
Change in Other Assets 
Change in Customer Deposits 
Stock-Based Compensation 
Other Changes, Net 
Cash Provided by Operating Activities   
investing Activities: 
Additions to Property, Plant and Equipment 
Acquisitions of Businesses and Contracts 
Proceeds from Dispositions of Businesses and Contracts 
Proceeds from Sale of Property, Plant, and Equipment 
Cash Used by Investing Activities 
Financing Activities: 
Proceeds from Credit Facilities 
Repayments on Credit Facilities 
Dividends Paid 
Excess Tax Benefits from Stock-Based Compensation 
Acquisition of Treasury Stock 
Issuance of Stock Under Stock Option Plans 
Cash (Used by) Provided by Financing Activities 
Discontinued Operations: 
Operating Activities 
Investing Activities 
Cash (Used by) Provided by Discontinued Operations 
Increase (Decrease) in Cash and Cash Equivalents 
Cash and Cash Equivalents at Beginning of Year 
Cash and Cash Equivalents at End of Year 
Cash Paid During the Year: 
Interest 
Income Taxes 

Year Ended 
December 31, 
2009 

Year Ended 
December 31, 
2008 

Year Ended
December 31, 
2007

$112,878 
474,958 
44,413 
(847,094) 
363,975 
15,032 
1,136 
(7,826) 
28,443 
2,014 
(6,582) 
(3,909) 
3,356 
4,763 
3,696 
4,441 
193,694 

(83,140) 
(25,202) 
32,042 
37,533 
(38,767) 

57,383 
(117,156) 
(4,649) 
3,909 
— 
8,172 
(52,341) 

(277) 
— 
(277) 
102,309 
7,376 
$109,685 

$    85,769 
429,907 
41,486 
(865,881) 
330,032 
66,345 
1,725 
(8,490) 
(28,443) 
35,384 
(13,219) 
(1,767) 
(941) 
4,845 
1,421 
1,078 
79,251 

(74,924) 
(80,935) 
99,152 
54,546 
(2,161) 

536,469 
(607,484) 
(3,430) 
1,767 
(7,529) 
6,476 
(73,731) 

(3,512) 
2,739 
(773) 
2,586 
4,790 
$      7,376 

$    73,425
391,538
37,289
(676,477)
293,766
(11,394)
(4,685)
(2,919)
—
19,897
(8,057)
(789)
(8,077)
3,022
1,719 
(1,851)
106,407

(140,019)
(56,936)
6,851
35,725
(154,379)

513,838
(457,980)
(3,249)
789
(13,401)
2,930
42,927

3,428
(1,271)
2,157
(2,888)
7,678
$      4,790

$    4,591 
15,286 

$      8,869 
29,186 

$      8,548
50,931

26

27

The accompanying notes are an integral part of the Consolidated Financial Statements.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to consolidated Financial statements

Note A: summary of significant 
Accounting Policies

As of December 31, 2009 and 2008, and for the Years Ended 
December 31, 2009, 2008 and 2007.

BASiS OF PRESENTATiON — The consolidated financial statements 
include the accounts of Aaron’s, Inc. and its wholly owned sub-
sidiaries (the “Company”). All significant intercompany accounts 
and transactions have been eliminated. The preparation of the 
Company’s consolidated financial statements in conformity with 
United States generally accepted accounting principles requires 
management to make estimates and assumptions that affect the 
amounts reported in these financial statements and accompanying 
notes. Actual results could differ from those estimates. Generally, 
actual experience has been consistent with management’s prior 
estimates and assumptions. Management does not believe these 
estimates or assumptions will change significantly in the future 
absent unsurfaced or unforeseen events.

Effective July 1, 2009, the Company adopted the Financial 

Accounting Standards Board (“FASB”) Accounting Standards 
Codification (“ASC”) 105-10, “Generally Accepted Accounting 
Principles — Overall” (“ASC 105-10”). ASC 105-10 establishes the 
FASB Accounting Standards Codification (the “Codification”) 
as the source of authoritative accounting principles recognized 
by the FASB to be applied by non-governmental entities in the 
preparation of financial statements in conformity with U.S. 
GAAP. Rules and interpretive releases of the SEC under author-
ity of federal securities laws are also sources of authoritative 
U.S. GAAP for SEC registrants. All guidance contained in the 
Codification carries an equal level of authority. The Codification 
superseded all existing non-SEC accounting and reporting 
standards. All other non-grandfathered, non-SEC accounting 
literature not included in the Codification is non-authoritative. 
The FASB will not issue new standards in the form of Statements, 
FASB Staff Positions or Emerging Issues Task Force Abstracts. 
Instead, it will issue Accounting Standards Updates (“ASUs”). The 
FASB will not consider ASUs as authoritative in their own right. 
ASUs will serve only to update the Codification, provide back-
ground information about the guidance and provide the bases 
for conclusions on the change(s) in the Codification. References 
previously made to FASB guidance throughout this document 
have been updated for the Codification.

During the fourth quarter of 2008, the Company sold sub-
stantially all of the assets of its Aaron’s Corporate Furnishings 
division. As a result of the sale, the Company’s financial state-
ments have been prepared reflecting the Aaron’s Corporate 
Furnishings division as discontinued operations. All historical 
financial statements have been restated to conform to this pre-
sentation. See Note N for a discussion of the sale of the Aaron’s 
Corporate Furnishings division.

Certain reclassifications have been made to the prior periods 

to conform to the current period presentation. In all periods 
presented, Aaron’s Office Furniture was reclassified from the 
Sales and Lease Ownership Segment to the Other Segment. Refer 
to Note K for the segment disclosure. 

The Company evaluated subsequent events through February 

26, 2010 which represents the date the financial statements 
were issued.

liNE OF BuSiNESS — The Company is engaged in the business of 
leasing and selling residential and office furniture, consumer elec-
tronics, appliances, computers, and other merchandise throughout 
the U.S. and Canada. The Company manufactures furniture princi-
pally for its stores.

lEASE MERChANDiSE — The Company’s lease merchandise consists 
primarily of residential and office furniture, consumer electronics, 
appliances, computers, and other merchandise and is recorded at 
cost, which includes overhead from production facilities, shipping 
costs and warehousing costs. The sales and lease ownership divi-
sion depreciates merchandise over the lease agreement period, 
generally 12 to 24 months when on rent and 36 months when not 
on lease, to a 0% salvage value. The office furniture stores depre-
ciate merchandise over the lease ownership agreement period, 
generally 12 to 24 months when leased, and 60 months when not 
leased, or when on a rent-to-rent agreement, to 0% salvage value. 
The Company’s policies require weekly lease merchandise counts 
by store managers, which include write-offs for unsalable, dam-
aged, or missing merchandise inventories. Full physical inventories 
are generally taken at the fulfillment and manufacturing facilities 
two to four times a year, and appropriate provisions are made 
for missing, damaged and unsalable merchandise. In addition, 
the Company monitors lease merchandise levels and mix by divi-
sion, store, and fulfillment center, as well as the average age of 
merchandise on hand. If unsalable lease merchandise cannot be 
returned to vendors, it is adjusted to its net realizable value or 
written off.

All lease merchandise is available for lease or sale. On a 
monthly basis, all damaged, lost or unsalable merchandise 
identified is written off. The Company records lease merchandise 
adjustments on the allowance method. Lease merchandise write-
offs totaled $38.3 million, $34.5 million and $29.0 million during 
the years ended December 31, 2009, 2008 and 2007, respectively, 
and are included in operating expenses in the accompanying 
consolidated statements of earnings.

CASh AND CASh EquivAlENTS — The Company classifies as cash 
highly liquid investments with maturity dates of less than three 
months when purchased. 

ACCOuNTS RECEivABlE — The Company maintains an allowance for 
doubtful accounts. The reserve for returns is calculated based on 
the historical collection experience associated with lease receiv-
ables. The Company’s policy is to write off lease receivables that 
are 60 days or more past due.

28

29

 
The following is a summary of the Company’s allowance for 

doubtful accounts as of December 31:

(in Thousands)  

 2009 

2008 

 2007

Beginning Balance 

Accounts written off 
Provision 

Ending Balance 

 $   4,040 
(20,352) 
20, 469 
 $   4,157 

$4,014 
 (18,876) 
18,902 
 $4,040  

$2,773
(18,509)
19,750
$4,014

PROPERTY, PlANT AND EquiPMENT — The Company records prop-
erty, plant and equipment at cost. Depreciation and amortization 
are computed on a straight-line basis over the estimated useful 
lives of the respective assets, which are from eight to 40 years 
for buildings and improvements and from one to five years for 
other depreciable property and equipment. Gains and losses 
related to dispositions and retirements are recognized as incurred. 
Maintenance and repairs are also expensed as incurred; renewals 
and betterments are capitalized. Depreciation expense, included in 
operating expenses in the accompanying consolidated statements 
of earnings, for property, plant and equipment was $40.7 million, 
$38.4 million and $34.8 million during the years ended December 
31, 2009, 2008 and 2007, respectively.

gOODwill AND OThER iNTANgiBlES — Goodwill represents the 
excess of the purchase price paid over the fair value of the net 
tangible and identifiable intangible assets acquired in connection 
with business acquisitions. The Company has elected to perform its 
annual impairment evaluation as of September 30. Based on the 
evaluation, there was no impairment as of September 30, 2009. 
More frequent evaluations are completed if indicators of impair-
ment become evident. Other intangibles represent the value of 
customer relationships acquired in connection with business acqui-
sitions, acquired franchise development rights and non-compete 
agreements, recorded at fair value as determined by the Company. 
As of December 31, 2009 and 2008, the net intangibles other 
than goodwill were $5.2 million and $7.5 million, respectively. The 
customer relationship intangible is amortized on a straight-line 
basis over a two-year useful life. Acquired franchise development 
rights are amortized over the unexpired life of the franchisee’s ten 
year area development agreement. The non-compete intangible 
is amortized on a straight-line basis over a three-year useful 
life. Amortization expense on intangibles, included in operating 
expenses in the accompanying consolidated statements of earn-
ings, was $3.8 million, $3.0 million and $2.5 million during the 
years ended December 31, 2009, 2008 and 2007, respectively.

The following is a summary of the Company’s goodwill in its 

sales and lease ownership segment at December 31:

(in Thousands)  

Beginning Balance 

Additions 
Disposals 

Ending Balance 

2009  

2008 

$185,965  
 12,947 
(4,536) 

$141,894 
 44,071

$194,376  

$185,965

iMPAiRMENT — The Company assesses its long-lived assets other 
than goodwill for impairment whenever facts and circumstances 
indicate that the carrying amount may not be fully recoverable. 
When it is determined that the carrying value of the assets are 
not recoverable, the Company compares the carrying value of the 
assets to their fair value as estimated using discounted expected 
future cash flows, market values or replacement values for similar 
assets. The amount by which the carrying value exceeds the 
fair value of the asset is recognized as an impairment loss. The 
Company performed an impairment analysis on the Aaron’s Office 
Furniture long-lived assets in the third quarter of 2009 due to 
continuing negative performance. As a result, the Company also 
recorded an impairment charge of $1.3 million within operat-
ing expenses related primarily to the impairment of leasehold 
improvements in the Aaron’s Office Furniture stores. In addition, 
the Company recorded an $865,000 write-down to certain office 
furniture lease merchandise in 2009 within operating expenses. 
The impairment charge and inventory write-down are included in 
the other segment.

The Company also recorded an impairment charge of $3.0 
million within operating expenses in 2009 which relates primar-
ily to the impairment of various land outparcels and buildings 
included in our sales and lease ownership segment that the 
Company decided not to utilize for future expansion. In 2008, 
the Company recorded an impairment charge of $838,000 within 
operating expenses which related primarily to the impairment of 
leasehold improvements in several of our RIMCO stores included 
in our sales and lease ownership segment.

FAiR vAluE OF FiNANCiAl iNSTRuMENTS — The fair values of the 
Company’s cash and cash equivalents, accounts receivable and 
accounts payable approximate their carrying amounts due to their 
short-term nature.

DEFERRED iNCOME TAxES — Deferred income taxes represent pri-
marily temporary differences between the amounts of assets and 
liabilities for financial and tax reporting purposes. Such temporary 
differences arise principally from the use of accelerated deprecia-
tion methods on lease merchandise for tax purposes. 

REvENuE RECOgNiTiON — Lease revenues are recognized as revenue 
in the month they are due. Lease payments received prior to the 
month due are recorded as deferred lease revenue. Until all pay-
ments are received under sales and lease ownership agreements, 
the Company maintains ownership of the lease merchandise. 
Revenues from the sale of merchandise to franchisees are recog-
nized at the time of receipt of the merchandise by the franchisee, 
and revenues from such sales to other customers are recognized 
at the time of shipment, at which time title and risk of ownership 
are transferred to the customer. Refer to Note I for discussion of 
recognition of other franchise-related revenues. The Company 
presents sales net of sales taxes.

COST OF SAlES — Included in cost of sales is the net book value of 
merchandise sold, primarily using specific identification. It is not 
practicable to allocate operating expenses between selling and 
lease operations.

ShiPPiNg AND hANDliNg COSTS — The Company classifies shipping 
and handling costs as operating expenses in the accompanying 
consolidated statements of earnings, and these costs totaled $55.0 
million in 2009, $55.1 million in 2008 and $48.1 million in 2007.

28

29

  
  
 
 
  
Notes to consolidated Financial statements

ADvERTiSiNg — The Company expenses advertising costs as 
incurred. Advertising costs are recorded as expenses the first time 
an advertisement appears. Such costs aggregated to $31.0 million 
in 2009, $28.5 million in 2008 and $29.4 million in 2007. These 
advertising expenses are shown net of cooperative advertising 
considerations received from vendors, substantially all of which 
represents reimbursement of specific, identifiable and incremental 
costs incurred in selling those vendors’ products. The amount of 
cooperative advertising consideration netted against advertising 
expense was $23.4 million in 2009, $24.7 million in 2008 and 
$20.1 million in 2007. The prepaid advertising asset was $2.6 mil-
lion and $1.5 million at December 31, 2009 and 2008, respectively. 

STOCk-BASED COMPENSATiON — The Company has stock-based 
employee compensation plans, which are more fully described 
in Note H below. The Company estimates the fair value for the 
options granted on the grant date using a Black-Scholes option-
pricing model and accounts for stock-based compensation under 
the fair value recognition provisions codified in FASB ASC Topic 
718, “Compensation — Stock Compensation” (“ASC 718”).

iNSuRANCE RESERvES — Estimated insurance reserves are accrued 
primarily for group health and workers compensation benefits pro-
vided to the Company’s employees. Estimates for these insurance 
reserves are made based on actual reported but unpaid claims 
and actuarial analyses of the projected claims run off for both 
reported and incurred but not reported claims.

COMPREhENSivE iNCOME — For the years ended December 31, 
2009, 2008 and 2007, comprehensive income totaled $113.9 mil-
lion, $88.8 million and $80.2 million, respectively.

FOREigN CuRRENCY TRANSlATiON — Assets and liabilities denomi-
nated in a foreign currency are translated into U.S. dollars at 
the current rate of exchange on the last day of the reporting 
period. Revenues and expenses are generally translated at a daily 
exchange rate and equity transactions are translated using the 
actual rate on the day of the transaction.

NEw ACCOuNTiNg PRONOuNCEMENTS — The pronouncements that 
the Company adopted in 2009 did not have a material impact on 
the consolidated financial statements.

Note B: Earnings Per share

Earnings per share is computed by dividing net earnings by the 
weighted average number of shares of Common Stock and Class A 
Common Stock outstanding during the year, which were approxi-
mately 54,092,000 shares in 2009, 53,409,000 shares in 2008, and 
54,163,000 shares in 2007. The computation of earnings per share 
assuming dilution includes the dilutive effect of stock options and 
awards. Such stock options and awards had the effect of increas-
ing the weighted average shares outstanding assuming dilution by 
approximately 442,000 in 2009, 683,000 in 2008, and 809,000 in 
2007.

The Company has issued restricted stock awards under its 
stock incentive plan whereby shares vest upon satisfaction of 
certain performance conditions. As of December 31, 2009, only 
a portion of the performance conditions had been met, and 
therefore only a portion of these shares have been included in 
the computation of diluted earnings per share. The effect of 
restricted stock increased weighted average shares outstanding 
by 100,000 in 2009, 97,000 in 2008 and 110,000 in 2007.

Note c: Property, Plant and Equipment

Following is a summary of the Company’s property, plant, and 
equipment at December 31:

(in Thousands) 

Land 
Buildings and Improvements 
Leasehold Improvements and Signs 
Fixtures and Equipment 
Assets Under Capital Leases: 
with Related Parties 
with Unrelated Parties 
Construction in Progress 

Less: Accumulated Depreciation  
and Amortization 

2009 

2008

$  44,457 
99,484 
84,101 
90,625  

$  45,880
89,987
81,981
80,334 

8,501  
10,564 
11,900  
349,632  

9,332
9,946
15,241
332,701

(122,016) 
 $227,616  

(108,270)
 $224,431

Amortization expense on assets recorded under capital leases 

is included in operating expenses.

Note D: credit Facilities 

Following is a summary of the Company’s credit facilities at 
December 31:

(in Thousands) 

Bank Debt 
Senior Unsecured Notes 
Capital Lease Obligation: 
with Related Parties 
with Unrelated Parties 

Other Debt 

2009  

2008

 $         — 
36,000  

 $  35,000
58,000 

7,775  
7,959  
3,310 
 $55,044  

9,138 
8,677 
4,002
 $114,817

BANk DEBT — The Company has a revolving credit agreement with 
several banks providing for unsecured borrowings up to $140.0 
million. Amounts borrowed bear interest at the lower of the lend-
er’s prime rate or LIBOR plus 87.5 basis points. The pricing under a 
working capital line is based upon overnight bank borrowing rates. 

30

31

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
At December 31, 2009, there was a zero balance under our revolv-
ing credit agreement. At December 31, 2008, $35.0 million (bear-
ing interest at 1.37%) was outstanding under the revolving credit 
agreement. The Company pays a .20% commitment fee on unused 
balances. The weighted average interest rate on borrowings under 
the revolving credit agreement was 1.23% in 2009, 3.66% in 2008 
and 5.99% in 2007. The revolving credit agreement expires May 
23, 2013.

The revolving credit agreement contains financial covenants 
which, among other things, forbid the Company from exceeding 
certain debt to equity levels and require the maintenance of 
minimum fixed charge coverage ratios. If the Company fails to 
comply with these covenants, the Company will be in default 
under these agreements, and all amounts could become due 
immediately. At December 31, 2009, $166.9 million of retained 
earnings was available for dividend payments and stock repur-
chases under the debt restrictions, and the Company was in 
compliance with all covenants.

SENiOR uNSECuRED NOTES — On August 14, 2002, the Company 
sold $50.0 million in aggregate principal amount of senior unse-
cured notes in a private placement to a consortium of insurance 
companies. The unsecured notes bore interest at a rate of 6.88% 
per year. Quarterly interest only payments were due for the first 
two years followed by annual $10,000,000 principal repayments 
plus interest for the five years thereafter. The notes were paid in 
full by the Company upon their maturity on August 13, 2009. 
On July 27, 2005, the Company sold $60.0 million in aggre-

gate principal amount of senior unsecured notes in a private 
placement to a consortium of insurance companies. The notes 
bear interest at a rate of 5.03% per year and mature on July 27, 
2012. Interest only payments were due quarterly for the first 
two years, followed by annual $12 million principal repayments 
plus interest for the five years thereafter. The related note 
purchase agreement contains financial maintenance covenants, 
negative covenants regarding the Company’s other indebtedness, 
its guarantees and investments and other customary covenants 
substantially similar to the covenants in the Company’s revolving 
credit facility. At December 31, 2009 there was $36.0 million 
outstanding under the July 2005 senior unsecured notes.

At December 31, 2009, the fair value of fixed rate long-term 

debt approximated its carrying value. The fair value of debt is 
estimated using valuation techniques that consider risk-free bor-
rowing rates and credit risk.

CAPiTAl lEASES wiTh RElATED PARTiES — In October and 
November 2004, the Company sold eleven properties, includ-
ing leasehold improvements, to a limited liability company 
(“LLC”) controlled by a group of Company executives, including 
the Company’s Chairman and controlling shareholder. The LLC 
obtained borrowings collateralized by the land and buildings total-
ing $6.8 million. The Company occupies the land and buildings 
collateralizing the borrowings under a 15-year term lease, with 
a five-year renewal at the Company’s option, at an aggregate 
annual rental of $716,000. The transaction has been accounted for 
as a financing in the accompanying consolidated financial state-
ments. The rate of interest implicit in the leases is approximately 
9.7%. Accordingly, the land and buildings, associated depreciation 
expense and lease obligations are recorded in the Company’s 

consolidated financial statements. No gain or loss was recognized 
in this transaction. 

In December 2002, the Company sold ten properties, including 
leasehold improvements, to the LLC. The LLC obtained borrowings 
collateralized by the land and buildings totaling $5.0 million. 
The Company occupies the land and buildings collateralizing the 
borrowings under a 15-year term lease at an aggregate annual 
rental of approximately $556,000. The transaction has been 
accounted for as a financing in the accompanying consolidated 
financial statements. The rate of interest implicit in the leases is 
approximately 11.1%. Accordingly, the land and buildings, asso-
ciated depreciation expense and lease obligations are recorded in 
the Company’s consolidated financial statements. No gain or loss 
was recognized in this transaction.

SAlE-lEASEBACkS — The Company finances a portion of store 
expansion through sale-leaseback transactions. The properties are 
generally sold at net book value and the resulting leases qualify 
and are accounted for as operating leases. The Company does not 
have any retained or contingent interests in the stores nor does 
the Company provide any guarantees, other than a corporate 
level guarantee of lease payments, in connection with the sale-
leasebacks.

OThER DEBT — Other debt at December 31, 2009 and 2008 includes 
$3.3 million of industrial development corporation revenue bonds. 
The weighted average borrowing rate on these bonds in 2009 was 
0.66%. No principal payments are due on the bonds until maturity 
in 2015.

Future maturities under the Company’s long-term debt and 

capital lease obligations are as follows:

(in Thousands)

2010 
2011 
2012 
2013 
2014 
Thereafter 

$13,191
13,333 
13,278
1,399
1,537 
12,306
$55,044

Note E: Income Taxes

Following is a summary of the Company’s income tax expense for 
the years ended December 31:

(in Thousands) 

2009 

2008 

2007

Federal 
State 

Current Income Tax Expense (Benefit):   
$40,697 
7,832 
48,529 
Deferred Income Tax Expense (Benefit): 
Federal 
15,169 
State 

(137)  
15,032  
$63,561  

$(26,324) 
5,062 
(21,262) 

$49,409
6,107
55,516

73,375 
1,698  
75,073  
$53,811  

(10,070)
(1,119) 
(11,189) 
$44,327

30

31

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Notes to consolidated Financial statements

The Company generated a net operating loss (“NOL”) of 
approximately $39.2 million in 2008 as a result of favorable 
deductions related to bonus depreciation and fully utilized this 
NOL in 2009.

Significant components of the Company’s deferred income 

tax liabilities and assets at December 31 are as follows:

(in Thousands) 

Deferred Tax Liabilities: 

 Lease Merchandise and Property,  
Plant and Equipment 
Other, Net 

Total Deferred Tax Liabilities 
Deferred Tax Assets: 

Accrued Liabilities 
Advance Payments 
Other, Net 

Total Deferred Tax Assets 
Less Valuation Allowance 
Net Deferred Tax Liabilities 

2009 

2008

$175,293  
19,449 
194,742  

$163,707 
15,937
179,644 

10,848  
14,242  
6,436 
31,526 
(454) 
$163,670 

14,638 
12,378 
3,990
31,006
- 
$148,638

The Company’s effective tax rate differs from the statutory 
U.S. Federal income tax rate for the years ended December 31 as 
follows:

2009 

35.0% 

2008 

2007

35.0% 

35.0%

Statutory Rate 
Increases in U.S. Federal Taxes  

Resulting From: 

 State Income Taxes, Net of  
Federal Income Tax Benefit 
Other, Net 
Effective Tax Rate 

2.8 
(1.8) 
36.0% 

3.1 
.4 
38.5% 

2.6
.0
37.6%

The Company files a federal consolidated income tax return 
in the United States and the separate legal entities file in vari-
ous states and foreign jurisdictions. With few exceptions, the 
Company is no longer subject to federal, state and local tax 
examinations by tax authorities for years before 2006. The 
decrease in the effective rate in 2009 was due to the favorable 
impact of a $2.3 million reversal of previously recorded liabilities 
for uncertain tax positions.

The following table summarizes the activity related to the 

Company’s uncertain tax positions:

(in Thousands) 

2009 

2008 

2007

Balance at January 1,  
Additions based on tax  
positions related to  
the current year 
Additions for tax positions  
of prior years 
Prior year reductions 
Statute expirations 
Settlements 
Balance at December 31, 

$3,110 

$3,482 

$3,159

172 

119 

178

523 
 (46) 
(2,231) 
 (186) 
$1,342 

559 
 (349) 
(176) 
 (525) 
$3,110 

343
 -
(61)
(137)
$3,482

As of December 31, 2009 and 2008, the amount of uncertain 

tax benefits that, if recognized, would affect the effective tax 
rate is $1.1 million and $3.3 million, respectively, including 
interest and penalties. During the years ended December 31, 
2009 and 2008, the Company recognized interest and penal-
ties of $276,000 and $435,000, respectively. The Company had 
$349,000 and $877,000 of accrued interest and penalties at 
December 31, 2009 and 2008, respectively. The Company rec-
ognizes potential interest and penalties related to uncertain tax 
benefits as a component of income tax expense.

Note F: commitments and 
contingencies

The Company leases warehouse and retail store space for most 
of its operations under operating leases expiring at various times 
through 2028. The Company also leases certain properties under 
capital leases that are more fully described in Note D. Most of the 
leases contain renewal options for additional periods ranging from 
one to 15 years or provide for options to purchase the related 
property at predetermined purchase prices that do not represent 
bargain purchase options. In addition, certain properties occupied 
under operating leases contain normal purchase options. Leasehold 
improvements related to these leases are generally amortized 
over periods that do not exceed the lesser of the lease term or 
five years. While a majority of leases do not require escalating 
payments, for the leases which do contain such provisions the 
Company records the related lease expense on a straight-line 
basis over the lease term. The Company also leases transportation 
and computer equipment under operating leases expiring during 
the next five years. Management expects that most leases will be 
renewed or replaced by other leases in the normal course of busi-
ness. 

Future minimum lease payments required under operating 
leases that have initial or remaining non-cancelable terms in 
excess of one year as of December 31, 2009, are as follows: 

32

33

  
 
 
 
 
 
 
 
 
 
 
 
 
 
(in Thousands)

2010 

2011 

2012 

2013 

2014 

Thereafter 

$89,962

 71,743

 57,620

 45,940

 35,645

 156,909

$457,819

The Company has guaranteed certain debt obligations of 
some of the franchisees amounting to $128.8 million and $95.6 
million at December 31, 2009 and 2008, respectively. Of this 
amount, approximately $120.2 million represents franchise 
borrowings outstanding under the franchise loan program and 
approximately $8.6 million represents franchise borrowings 
under other debt facilities at December 31, 2009. The Company 
receives guarantee fees based on such franchisees’ outstanding 
debt obligations, which it recognizes as the guarantee obliga-
tion is satisfied. The Company has recourse rights to the assets 
securing the debt obligations. As a result, the Company has never 
incurred any, nor does management expect to incur any, signifi-
cant losses under these guarantees.

Rental expense was $88.1 million in 2009, $81.8 million in 

2008, and $70.8 million in 2007.

At December 31, 2009, the Company had non-cancelable 
commitments primarily related to certain advertising and mar-
keting programs of $23.0 million. Payments under these commit-
ments are scheduled to be $11.4 million in 2010, $11.4 million in 
2011, and $200,000 in 2012.

The Company maintains a 401(k) savings plan for all its full-
time employees with at least one year of service and who meet 
certain eligibility requirements. The plan allows employees to 
contribute up to 10% of their annual compensation with 50% 
matching by the Company on the first 4% of compensation. The 
Company’s expense related to the plan was $844,000 in 2009, 
$775,000 in 2008, and $806,000 in 2007.

The Company is a party to various claims and legal proceed-

ings arising in the ordinary course of business. Management 
regularly assesses the Company’s insurance deductibles, analyzes 
litigation information with the Company’s attorneys and evalu-
ates its loss experience. The Company also enters into various 
contracts in the normal course of business that may subject it 
to risk of financial loss if counterparties fail to perform their 
contractual obligations.

The Company does not currently believe its exposure to 
loss under any claims is probable, nor can the Company esti-
mate a range of amounts of loss that are reasonably possible. 
Notwithstanding the foregoing, the Company is currently a party 
to the following proceeding:

In Kunstmann et al v. Aaron Rents, Inc. pending in the United 
States District Court, Northern District of Alabama (the “court”), 
plaintiffs have alleged that the Company improperly classified 
store general managers as exempt from the overtime provisions 
of the Fair Labor Standards Act. Plaintiffs seek to recover unpaid 
overtime compensation and other damages for all similarly situ-
ated general managers nationwide for the period January 25, 
2007 to present. After initially denying plaintiffs’ class certifica-

tion motion in April 2009, the court ruled to conditionally certify 
a plaintiff class in early 2010. The potential class is an estimated 
2,600 individuals. Those individuals who affirmatively opt to 
join the class may be required to travel at their own expense to 
Alabama for discovery purposes and/or trial. The court’s class 
certification ruling is procedural only and does not address the 
merits of the plaintiffs’ claims.

The Company believes it has meritorious defenses to the 
claims described above, and intends to vigorously defend itself 
against it. However, this proceeding is still developing, and due 
to inherent uncertainty in litigation and similar adversarial 
proceedings, there can be no guarantee that the Company will 
ultimately be successful in this proceeding, or in others to which 
it is currently a party. Substantial losses from this proceeding 
could have a material adverse impact upon the Company’s busi-
ness, financial position or results of operations. In addition, the 
Company’s requirement to record or disclose potential losses 
under generally accepted accounting principles could change 
in the near term depending upon changes in facts and circum-
stances. The Company believes it has recorded an adequate 
reserve for contingencies at December 31, 2009 and 2008.

Note G: shareholders’ Equity

The Company held 6,265,331 shares in its treasury and was autho-
rized to purchase an additional 3,920,413 shares at December 31, 
2009. The Company’s articles of incorporation provide that no cash 
dividends may be paid on the Class A Common Stock unless equal 
or higher dividends are paid on the Common Stock. The Company 
did not repurchase any shares of its capital stock on the open 
market in 2009.

If the number of the Class A Common Stock (voting) falls 
below 10% of the total number of outstanding shares of the 
Company, the Common Stock (non-voting) automatically con-
verts into Class A Common Stock (voting). The Common Stock 
may convert to Class A Common Stock in certain other limited 
situations whereby a national securities exchange rule might 
cause the Board of Directors to issue a resolution requiring such 
conversion. 

The Company has 1,000,000 shares of preferred stock autho-
rized. The shares are issuable in series with terms for each series 
fixed by the Board and such issuance is subject to approval by 
the Board of Directors. No preferred shares have been issued.

Note H: stock options and  
Restricted stock 

The Company’s outstanding stock options are exercisable for the 
Company’s Common Stock (non-voting). The Company estimates 
the fair value for the options on the grant date using a Black-
Scholes option-pricing model. The expected volatility is based on 
the historical volatility of the Company’s Common Stock over the 
most recent period generally commensurate with the expected 
estimated life of each respective grant. The expected lives of 
options are based on the Company’s historical option exercise 
experience. Forfeiture assumptions are based on the Company’s 

32

33

 
 
 
 
 
 
 
 
Notes to consolidated Financial statements

historical forfeiture experience. The Company believes that the his-
torical experience method is the best estimate of future exercise 
and forfeiture patterns currently available. The risk-free interest 
rates are determined using the implied yield currently available for 
zero-coupon U.S. government issues with a remaining term equal 
to the expected life of the options. The expected dividend yields 
are based on the approved annual dividend rate in effect and cur-
rent market price of the underlying Common Stock at the time of 
grant. No assumption for a future dividend rate increase has been 
included unless there is an approved plan to increase the dividend 
in the near term. Shares are issued from the Company’s treasury 
shares upon share option exercises.

The results of operations for the year ended December 31, 

2009, 2008 and 2007 include $2.4 million, $1.4 million and 
$1.9 million, respectively, in compensation expense related to 
unvested grants. At December 31, 2009, there was $4.6 million 
of total unrecognized compensation expense related to non-
vested stock options which is expected to be recognized over a 
period of 3.8 years. Excess tax benefits of $3.9 million and $1.8 
million are included in cash provided by financing activities for 
the year ended December 31, 2009 and 2008, respectively. The 
Company recognizes compensation cost for awards with graded 
vesting on a straight-line basis over the requisite service period 
for each separately vesting portion of the award.

Under the Company’s stock option plans, options granted to 

date become exercisable after a period of two to five years and 
unexercised options lapse ten years after the date of the grant. 
Options are subject to forfeiture upon termination of service.
The Company did not grant any stock options in 2009. The 
Company granted 1,016,000 and 337,500 stock options during 
2008 and 2007, respectively. The weighted average fair value 
of options granted was $8.62 in 2008 and $10.79 in 2007. The 
fair value for these options was estimated at the date of grant 
using a Black-Scholes option pricing model with the following 
weighted average assumptions for 2008 and 2007, respectively: 
risk-free interest rate 3.47% and 5.11%; a dividend yield of .25% 
and .24%; a volatility factor of the expected market price of 
the Company’s Common Stock of .38 and .39; weighted average 
assumptions of forfeiture rate 11.77% and 6.82%; and weighted 
average expected life of the option of five and eight years. The 
aggregate intrinsic value of options exercised was $13.1 million, 
$6.4 million and $2.9 million in 2009, 2008 and 2007, respec-
tively. The total fair value of options vested was $1.0 million and 
$6.6 million in 2008 and 2007, respectively. 

Income tax benefits resulting from stock option exercises 
credited to additional paid-in capital totaled $4.8 million, $3.2 
million, and $1.5 million, in 2009, 2008 and 2007, respectively.
The following table summarizes information about stock 

options outstanding at December 31, 2009:

Range of 
Exercise 
Prices 

$  5.72–10.00 
  10.01–15.00 
  15.01–20.00 
  20.01–24.94 
$  5.72–24.94 

Number  
Outstanding 
December 31, 2009 

Options Outstanding 

weighted Average 
Remaining  
Contractual 
life (in years) 

Options Exercisable

weighted  
Average 
Exercise price 

Number 
Exercisable 
 December 31, 2008 

weighted  
Average 
Exercise Price

111,500 
241,000 
171,750 
1,640,196 
2,164,446 

2.65 
3.82 
4.18 
7.64 
6.69 

$  8.58 
14.53 
17.74 
21.34 
 $19.64 

111,500 
241,000 
171,750 
407,196 
931,446 

$  8.58
14.53
17.74
21.91
$17.64

The table below summarizes option activity for the periods indicated in the Company’s stock option plans:

Outstanding at January 1, 2009 

Granted 
Exercised 
Forfeited 

Outstanding at December 31, 2009 
Exercisable at December 31, 2009 

Options 
(in Thousands) 

weighted 
Average  

weighted Average  
Remaining 
Contractual Term 

Aggregate 
intrinsic value 
(in Thousands) 

weighted
Average 
Fair value

2,921 
 — 
(680) 
(77) 
2,164  
931  

$17.39  
—  
12.02 
21.04 
19.64  
 $17.64  

$26,954 
— 
(13,076) 
(499) 
 17,509  
$  9,402  

$7.69
—
4.49
8.99
8.65
$8.03

6.69 years  
4.18 years 

34

35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The weighted average fair value of unvested options was 
$9.12 as of December 31, 2009 and 2008. The weighted average 
fair value of options that vested during 2009, 2008 and 2007 
was $8.03, $6.54 and $6.57, respectively.

Shares of restricted stock may be granted to employees and 

directors and typically vest over approximately three years. 
Restricted stock grants may be subject to one or more objec-
tive employment, performance or other forfeiture conditions as 
established at the time of grant. Any shares of restricted stock 
that are forfeited will again become available for issuance. 
Compensation cost for restricted stock is equal to the fair market 
value of the shares at the date of the award and is amortized to 
compensation expense over the vesting period. Total compensa-
tion expense related to restricted stock was $1.3 million, $1.5 
million and $1.7 million in 2009, 2008 and 2007, respectively.

The following table summarizes information about restricted 

stock activity:

Franchised Aaron’s Sales & Lease Ownership store activity is 

summarized as follows:

(unaudited) 

2009 

2008 

2007

Franchised stores open  
at January 1, 
Opened 
Added through acquisition 
Purchased from the Company 
Purchased by the Company 
Closed, sold or merged 
Franchised stores open  
at December 31, 

504 
84 
0 
37 
(19) 
(9) 

597 

484 
56 
12 
27 
(66) 
(9) 

504 

441
65
9
11
(39)
(3)

484

Company-operated Aaron’s Sales & Lease Ownership store 

activity is summarized as follows:

(Shares in Thousands) 

Outstanding at January 1, 2009  

Granted 
Vested 
Forfeited 

Outstanding at December 31, 2009  

Restricted  
Stock 

206  
—
—
(11) 
195  

weighted 
Average 
grant Price

$25.40

25.40
$25.40

(unaudited) 

2009 

2008 

2007

Company-operated stores  
open at January 1, 
Opened 
Added through acquisition 
Closed, sold or merged 
Company-operated stores  
open at December 31, 

1,037 
85 
19 
(59) 

1,014 
54 
66 
(97) 

845
145
39
(15)

1,082 

1,037 

1,014

Note I: Franchising of Aaron’s sales & 
Lease ownership stores

The Company franchises Aaron’s Sales & Lease Ownership stores. 
As of December 31, 2009 and 2008, 866 and 786 franchises 
had been granted, respectively. Franchisees typically pay a non-
refundable initial franchise fee from $15,000 to $50,000 depend-
ing upon market size and an ongoing royalty of either 5% or 6% 
of gross revenues. Franchise fees and area development fees are 
generated from the sale of rights to develop, own and operate 
Aaron’s Sales & Lease Ownership stores. These fees are recognized 
as income when substantially all of the Company’s obligations per 
location are satisfied, generally at the date of the store opening. 
Franchise fees and area development fees received before the 
substantial completion of the Company’s obligations are deferred. 
Substantially all of the amounts reported as non-retail sales 
and non-retail cost of sales in the accompanying consolidated 
statements of earnings relate to the sale of lease merchandise to 
franchisees.

Franchise agreement fee revenue was $3.8 million, $3.2 
million and $3.4 million and royalty revenue was $42.3 million, 
$36.5 million and $29.8 million for the years ended December 
31, 2009, 2008 and 2007, respectively. Deferred franchise and 
area development agreement fees, included in customer deposits 
and advance payments in the accompanying consolidated bal-
ance sheets, were $5.3 and $5.7 million at December 31, 2009 
and 2008, respectively.

In 2009, the Company acquired the lease contracts, merchan-

dise and other related assets of 44 stores, including 19 fran-
chised stores, and merged certain acquired stores into existing 
stores, resulting in a net gain of 29 stores. In 2008, the Company 
acquired the lease contracts, merchandise and other related 
assets of 95 stores, including 66 franchised stores, and merged 
certain acquired stores into existing stores, resulting in a net 
gain of 68 stores. In 2007, the Company acquired the lease con-
tracts, merchandise and other related assets of 77 stores, includ-
ing 39 franchised stores, and merged certain acquired stores into 
existing stores, resulting in a net gain of 51 stores. 

Note J: Acquisitions and Dispositions

During 2009, the Company acquired the lease contracts, mer-
chandise and other related assets of a net of 29 sales and lease 
ownership stores for an aggregate purchase price of $25.2 million. 
Consideration transferred consisted primarily of cash. Fair value of 
acquired tangible assets included $9.5 million for lease merchan-
dise, $712,000 for fixed assets and $28,000 for other assets. The 
excess cost over the fair value of the assets and liabilities acquired 
in 2009, representing goodwill, was $12.0 million. The fair value 
of acquired separately identifiable intangible assets included $1.1 
million for customer lists, $695,000 for non-compete intangibles 
and $477,000 for acquired franchise development rights. The esti-
mated amortization of these customer lists and acquired franchise 
development rights in future years approximates $1.2 million, 
$724,000, $174,000, $58,000 and $51,000 for 2010, 2011, 2012, 
2013 and 2014, respectively. The purchase price allocations for 
certain acquisitions during the fourth quarter of 2009 are prelimi-
nary pending finalization of the Company’s assessment of the fair 
values of tangible assets acquired.

34

35

 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to consolidated Financial statements

During 2008, the Company acquired the lease contracts, 
merchandise and related assets of a net of 68 sales and lease 
ownership stores for an aggregate purchase price of $79.8 
million. Consideration transferred consisted primarily of cash. 
Fair value of acquired tangible assets included $28.5 million for 
lease merchandise, $2.1 million for fixed assets, and $66,000 for 
other assets. The excess cost over the fair value of the assets and 
liabilities acquired in 2008, representing goodwill, was $44.1 mil-
lion. The fair value of acquired separately identifiable intangible 
assets included $4.3 million for customer lists and $1.9 million 
for acquired franchise development rights. 

During 2007, the Company acquired the lease contracts, mer-
chandise, and other related assets of a net of 39 sales and lease 
ownership stores for an aggregate purchase price of $57.3 mil-
lion. Fair value of acquired tangible assets included $20.4 million 
for lease merchandise, $2.2 million for fixed assets, and $241,000 
for other assets. Fair value of liabilities assumed approximated 
$499,000. The excess cost over the fair value of the assets and 
liabilities acquired in 2007, representing goodwill, was $31.3 mil-
lion. The fair value of acquired separately identifiable intangible 
assets included $2.7 million for customer lists and $1.1 million 
for acquired franchise development rights. 

Acquisitions have been accounted for as purchases, and the 
results of operations of the acquired businesses are included in 
the Company’s results of operations from their dates of acquisi-
tion. The effect of these acquisitions on the 2009, 2008 and 
2007 consolidated financial statements was not significant.

The Company sold 37, 27 and 11 of its sales and lease owner-

ship locations to franchisees in 2009, 2008 and 2007, respec-
tively. The effect of these sales on the consolidated financial 
statements was not significant.

Note K: segments

Description of Products and Services of  
Reportable Segments

Aaron’s, Inc. has three reportable segments: sales and lease owner-
ship, franchise and manufacturing. During 2008, the Company sold 
its corporate furnishings division. The sales and lease ownership 
division offers electronics, residential furniture, appliances and 
computers to consumers primarily on a monthly payment basis 
with no credit requirements. The Company’s franchise operation 
sells and supports franchisees of its sales and lease ownership con-
cept. The manufacturing division manufactures upholstered fur-
niture and bedding predominantly for use by Company-operated 
and franchised stores. The Company has elected to aggregate 
certain operating segments.

Earnings before income taxes for each reportable segment are 

generally determined in accordance with accounting principles 
generally accepted in the United States with the following 
adjustments:

•  Sales and lease ownership revenues are reported on the cash 

basis for management reporting purposes.

•  A predetermined amount of each reportable segment’s rev-

enues is charged to the reportable segment as an allocation of 
corporate overhead. This allocation was approximately 2.3% in 
2009, 2008 and 2007.

•  Accruals related to store closures are not recorded on the 

reportable segments’ financial statements, but are rather main-
tained and controlled by corporate headquarters.

•  The capitalization and amortization of manufacturing vari-

ances are recorded on the consolidated financial statements 
as part of Cash to Accrual and Other Adjustments and are not 
allocated to the segment that holds the related lease merchan-
dise.

•  Advertising expense in the sales and lease ownership division 
is estimated at the beginning of each year and then allocated 
to the division ratably over time for management reporting 
purposes. For financial reporting purposes, advertising expense 
is recognized when the related advertising activities occur. The 
difference between these two methods is reflected as part of 
the Cash to Accrual and Other Adjustments line below.

•  Sales and lease ownership lease merchandise write-offs are 

recorded using the direct write-off method for management 
reporting purposes and using the allowance method for 
financial reporting purposes. The difference between these two 
methods is reflected as part of the Cash to Accrual and Other 
Adjustments line below.

•  Interest on borrowings is estimated at the beginning of each 

year. Interest is then allocated to operating segments based on 
relative total assets.

Revenues in the “Other” category are primarily revenues 
of the Aaron’s Office Furniture division, from leasing space to 
unrelated third parties in the corporate headquarters building 
and revenues from several minor unrelated activities. The pre-tax 
losses in the “Other” category are the net result of the activity 
mentioned above, net of the portion of corporate overhead not 
allocated to the reportable segments for management purposes, 
and a $4.9 million gain from the sale of a parking deck at the 
Company’s corporate headquarters in the first quarter of 2007.

Measurement of Segment Profit or loss and  
Segment Assets

The Company evaluates performance and allocates resources based 
on revenue growth and pre-tax profit or loss from operations. The 
accounting policies of the reportable segments are the same as 
those described in the summary of significant accounting policies 
except that the sales and lease ownership division revenues and 
certain other items are presented on a cash basis. Intersegment 
sales are completed at internally negotiated amounts. Since the 
intersegment profit and loss affect inventory valuation, deprecia-
tion and cost of goods sold are adjusted when intersegment profit 
is eliminated in consolidation.

36

37

 
Factors used by Management to identify the Reportable Segments

The Company’s reportable segments are based on the operations 
of the Company that the chief operating decision maker regularly 
reviews to analyze performance and allocate resources among 
business units of the Company.

As discussed in Note N, the Company sold substantially all of 

division has been classified as a discontinued operation and is 
not included in our segment information as shown below.

In all segment disclosure periods presented, the Aaron’s Office 

Furniture division was reclassified from the Sales and Lease 
Ownership Segment to the Other Segment.

the assets of the Aaron’s Corporate Furnishings division during 
the fourth quarter of 2008. For financial reporting purposes, this 

Information on segments and a reconciliation to earnings 
before income taxes from continuing operations are as follows: 

(in Thousands) 

Revenues From External Customers: 
Sales and Lease Ownership 
Franchise 
Other 

Manufacturing 
Revenues of Reportable Segments 
Elimination of Intersegment Revenues  
Cash to Accrual Adjustments 

Total Revenues from External Customers from Continuing Operations 

Earnings Before income Taxes: 
Sales and Lease Ownership 
Franchise 
Other 

Manufacturing 
Earnings Before Income Taxes for Reportable Segments 
Elimination of Intersegment Profit (Loss) 
Cash to Accrual and Other Adjustments 

Total Earnings from Continuing Operations Before Income Taxes 

Assets: 
Sales and Lease Ownership 
Franchise 
Other 
Manufacturing 

Total Assets from Continuing Operations 
Depreciation and Amortization: 
Sales and Lease Ownership 
Franchise 
Other 
Manufacturing 

Total Depreciation and Amortization from Continuing Operations 

interest Expense: 
Sales and Lease Ownership 
Franchise 
Other 
Manufacturing 

Total Interest Expense from Continuing Operations 

Revenues From Canadian Operations (included in totals above):

Sales and Lease Ownership 

Assets From Canadian Operations (included in totals above):

Sales and Lease Ownership 

Year Ended  
December 31, 
2009 

Year Ended 
December 31, 
2008 

Year Ended 
December 31, 
2007

$1,685,841 
52,941 
19,320 
72,473 
1,830,575 
(73,184) 
(4,604) 
$1,752,787 

$   147,261 
39,335 
(5,676) 
3,329 
184,249 
(3,341) 
(4,469) 
$   176,439 

$1,110,675 
51,245 
144,024 
15,512 
$1,321,456 

$   508,218 
192 
9,073 
1,888 
$   519,371 

$       4,030 
— 
265 
4 
$       4,299 

$1,526,405 
45,025 
25,781 
68,720 
1,665,931 
(69,314) 
(4,009) 
$1,592,608  

$   113,513 
32,933 
(60) 
1,350 
147,736 
(1,332) 
(6,824) 
$   139,580 

$1,019,338 
39,831 
152,934 
 21,167 
$1,233,270 

$   461,182 
350 
8,016 
1,845 
$   471,393 

$       7,621  
— 
193 
4 
$       7,818 

$1,325,088
38,803
32,374
73,017
1,469,282
(73,173)
(1,170)
 $1,394,939 

$     90,225
28,651
4,805
(368)
123,313
497
(6,058)
 $   117,752

$   897,828
31,754
80,206
26,012 
$1,035,800

$   416,012
162
11,807
846
$   428,827

$       7,386 
—
197
4
$       7,587

$       3,781 

$       8,716 

$       3,746

$       6,469 

$       7,985 

$       4,096 

36

37

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to consolidated Financial statements

Note L: Related Party Transactions

The Company leases certain properties under capital leases with cer-
tain related parties that are more fully described in Note D above.

In 2009, the Company sponsored the son of its Chief 

Operating Officer as a driver for the Robert Richardson Racing 
team in the NASCAR Nationwide Series at a cost of $1.6 million. 
The Company also paid $22,000 for team decals, apparel and 
driver travel to corporate promotional events. The sponsorship 
agreement expired at the end of the year and was not renewed. 
Motor sports promotions and sponsorships are an integral part of 
the Company’s marketing programs.

In the second quarter of 2009, the Company entered into 
an agreement with R. Charles Loudermilk, Sr., Chairman of the 
Board of Directors of the Company, to exchange 500,000 of Mr. 
Loudermilk, Sr.’s shares of the Company’s voting Class A Common 
Stock for 416,335 shares of its non-voting Common Stock hav-
ing approximately the same fair market value, based on a 30 
trading day average

.

Note M: Quarterly Financial Information (Unaudited)
(in Thousands, Except Per Share) 

First quarter 

Second quarter 

Third quarter 

Fourth quarter

Year Ended December 31, 2009 
Revenues 
Gross Profit* 
Earnings Before Taxes From Continuing Operations 
Net Earnings From Continuing Operations 
(Loss) Earnings From Discontinued Operations, Net of Tax 
Continuing Operations: 
Earnings Per Share  
Earnings Per Share Assuming Dilution   
Discontinued Operations: 
Earnings Per Share  
Earnings Per Share Assuming Dilution   

Year Ended December 31, 2008 
Revenues 
Gross Profit * 
Earnings Before Taxes From Continuing Operations 
Net Earnings From Continuing Operations 
Earnings From Discontinued Operations, Net of Tax 
Continuing Operations: 
Earnings Per Share 
Earnings Per Share Assuming Dilution   
Discontinued Operations: 
Earnings Per Share 
Earnings Per Share Assuming Dilution   

$473,950 
226,571 
57,236 
35,360 
(209) 

$417,310 
206,191 
44,350  
27,826 
(76) 

$415,259  
203,254 
34,999 
24,655 
(19) 

$446,268 
207,323
39,854
25,037
27

.66 
.65  

.00 
.00  

.51  
.51  

.00  
.00  

.45 
.45  

.00 
.00  

.46
.46 

.00
.00 

$412,681  
 194,757 
37,618  
22,563  
2,190 

$387,014  
188,978 
35,384  
22,361  
918 

$388,019 
184,643 
32,457 
19,835  
1,243 

$404,894
188,678
34,121
21,010 
69

.42 
.42  

.04 
.04  

.42  
.41  

.02  
.02  

.37 
.37  

.03 
.02  

.39
.39 

.00
.00

*  Gross profit is the sum of lease revenues and fees, retail sales, and non-retail sales less retail cost of sales, non-retail cost of sales, depreciation of 

lease merchandise and write-offs of lease merchandise.

38

39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note N: Discontinued operations

Note o: Deferred compensation Plan

On September 12, 2008, the Company entered into an agreement 
with CORT Business Services Corporation to sell substantially all 
of the assets of its Aaron’s Corporate Furnishings division and to 
transfer certain of the Aaron’s Corporate Furnishings division’s lia-
bilities to CORT. The Aaron’s Corporate Furnishings division, which 
operated at 47 stores, primarily engaged in the business of leasing 
and selling residential and office furniture, electronics, appliances, 
housewares and accessories. The Company consummated the sale 
of the Aaron’s Corporate Furnishings division in the fourth quarter 
of 2008.

The consideration for the assets consisted of $72 million 
in cash plus payments for certain accounts receivable of the 
Aaron’s Corporate Furnishings division, subject to certain adjust-
ments, including for differences in the amount of the Aaron’s 
Corporate Furnishings division’s inventory at closing and in the 
monthly rent potential of the division’s merchandise on lease 
at closing as compared to certain benchmark ranges set forth 
in the purchase agreement. The assets transferred include all of 
the Aaron’s Corporate Furnishings division’s lease contracts with 
customers and certain other contracts, certain inventory and 
accounts receivable and store leases or subleases for 27 loca-
tions. CORT assumed performance obligations under transferred 
lease and certain other contracts and customer deposits. The 
Company retained other liabilities of the Aaron’s Corporate 
Furnishings division, including its accounts payable and accrued 
expenses. Included in the 2008 results is a $1.2 million pre-tax 
gain on the sale of the Aaron’s Corporate Furnishings division in 
the fourth quarter of 2008.

Summarized operating results for the Aaron’s Corporate 
Furnishings division for the years ended December 31 are as fol-
lows:

(in Thousands) 

 2009 

 2008 

2007

Revenues 
(Loss) Earnings Before  
Income Taxes 
(Loss) Earnings From  
Discontinued Operations,  
Net of Tax 

$      — 

$83,359 

$99,972

(447) 

7,162 

11,093

(277) 

4,420 

6,850

Effective July 1, 2009, the Company adopted the Aaron’s, Inc. 
Deferred Compensation Plan (the “Plan”) an unfunded, nonquali-
fied deferred compensation plan for a select group of manage-
ment, highly compensated employees and non-employee directors. 
On a pre-tax basis, eligible employees can defer receipt of up to 
75% of their base compensation and up to 100% of their incen-
tive pay compensation, and eligible non-employee directors can 
defer receipt of up to 100% of both their cash and stock director 
fees, whether payable in cash or Company stock. In addition, the 
Company may elect to make restoration matching contributions 
on behalf of eligible employees to make up for certain limitations 
on the amount of matching contributions an employee can receive 
under the Company’s tax-qualified 401(k) plan. 

Compensation deferred under the Plan is credited to each 

participant’s deferral account and a deferred compensation 
liability is recorded in accounts payable and accrued expenses 
in our consolidated balance sheets. The deferred compensation 
plan liability was approximately $713,000 as of December 31, 
2009. Liabilities under the Plan are recorded at amounts due 
to participants, based on the fair value of participants’ selected 
investments. The obligations are unsecured general obligations 
of the Company and the participants have no right, interest or 
claim in the assets of the Company, except as unsecured general 
creditors. The Company has established a Rabbi Trust to fund 
obligations under the Plan with Company-owned life insurance 
(“COLI”) contracts. The cash surrender value of these policies 
totaled $772,000 as of December 31, 2009 and is included in 
prepaid expenses and other assets in the consolidated balance 
sheets.

Deferred compensation expense charged to operations for the 
Company’s matching contributions totaled $130,000 in 2009. No 
benefits have been paid as of December 31, 2009.

38

39

 
Management Report on Internal control  
over Financial Reporting

Management of Aaron’s, Inc. (the “Company”) is responsible for 
establishing and maintaining adequate internal control over finan-
cial reporting as defined in Rules 13a-15(f) and 15d-15(f) under 
the Securities Exchange Act of 1934, as amended.

Because of its inherent limitations, internal control over 
financial reporting may not prevent or detect misstatements. 
Projections of any evaluation of effectiveness to future periods 
are subject to the risk that controls may become inadequate 
because of changes in conditions or that the degree of compli-
ance with the policies or procedures may deteriorate. Internal 
control over financial reporting cannot provide absolute assur-
ance of achieving financial reporting objectives because of its 
inherent limitations. Internal control over financial reporting is 
a process that involves human diligence and compliance and is 
subject to lapses in judgment and breakdowns resulting from 
human failures. Internal control over financial reporting also 
can be circumvented by collusion or improper management 
override. Because of such limitations, there is a risk that material 
misstatements may not be prevented or detected on a timely 

basis by internal control over financial reporting. However, these 
inherent limitations are known features of the financial report-
ing process. Therefore, it is possible to design into the process 
safeguards to reduce, though not eliminate, the risk.

The Company’s management assessed the effectiveness of 
the Company’s internal control over financial reporting as of 
December 31, 2009. In making this assessment, the Company’s 
management used the criteria set forth by the Committee of 
Sponsoring Organizations of the Treadway Commission (COSO) in 
Internal Control-Integrated Framework.

Based on its assessment, management believes that, as of 
December 31, 2009, the Company’s internal control over finan-
cial reporting was effective based on those criteria.

The Company’s internal control over financial reporting as of 
December 31, 2009 has been audited by Ernst & Young LLP, an 
independent registered public accounting firm, as stated in their 
report dated February 26, 2010, which expresses an unqualified 
opinion on the effectiveness of the Company’s internal control 
over financial reporting as of December 31, 2009.

Report of Independent Registered Public Accounting Firm  
on Financial statements

The Board of Directors and Shareholders  
of Aaron’s, Inc.

We have audited the accompanying consolidated balance sheets of 
Aaron’s, Inc. and subsidiaries as of December 31, 2009 and 2008, 
and the related consolidated statements of earnings, shareholders’ 
equity, and cash flows for each of the three years in the period 
ended December 31, 2009. These financial statements are the 
responsibility of the Company’s management. Our responsibility is 
to express an opinion on these financial statements based on our 
audits.

We conducted our audits in accordance with the standards 

of the Public Company Accounting Oversight Board (United 
States). Those standards require that we plan and perform the 
audit to obtain reasonable assurance about whether the financial 
statements are free of material misstatement. An audit includes 
examining, on a test basis, evidence supporting the amounts and 
disclosures in the financial statements. An audit also includes 
assessing the accounting principles used and significant esti-
mates made by management, as well as evaluating the overall 
financial statement presentation. We believe that our audits 
provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above 
present fairly, in all material respects, the consolidated financial 
position of Aaron’s, Inc. and subsidiaries at December 31, 2009 
and 2008, and the consolidated results of their operations and 
their cash flows for each of the three years in the period ended 
December 31, 2009, in conformity with U.S. generally accepted 
accounting principles. 

We also have audited, in accordance with the standards of 
the Public Company Accounting Oversight Board (United States), 
Aaron’s, Inc.’s internal control over financial reporting as of 
December 31, 2009, based on criteria established in Internal 
Control-Integrated Framework issued by the Committee of 
Sponsoring Organizations of the Treadway Commission and our 
report dated February 26, 2010 expressed an unqualified opinion 
thereon.

Atlanta, Georgia
February 26, 2010

40

41

Report of Independent Registered Public Accounting Firm  
on Internal control over Financial Reporting

The Board of Directors and Shareholders  
of Aaron’s, Inc.

We have audited Aaron’s, Inc.’s internal control over financial 
reporting as of December 31, 2009, based on criteria established in 
Internal Control—Integrated Framework issued by the Committee 
of Sponsoring Organizations of the Treadway Commission (the 
COSO criteria). Aaron’s, Inc.’s management is responsible for main-
taining effective internal control over financial reporting, and for 
its assessment of the effectiveness of internal control over finan-
cial reporting included in the accompanying Management Report 
on Internal Control over Financial Reporting. Our responsibility 
is to express an opinion on the Company’s internal control over 
financial reporting based on our audit. 

We conducted our audit in accordance with the standards of 
the Public Company Accounting Oversight Board (United States). 
Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether effective internal 
control over financial reporting was maintained in all material 
respects. Our audit included obtaining an understanding of 
internal control over financial reporting, assessing the risk that a 
material weakness exists, testing and evaluating the design and 
operating effectiveness of internal control based on the assessed 
risk, and performing such other procedures as we considered 
necessary in the circumstances. We believe that our audit pro-
vides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a 
process designed to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of financial 
statements for external purposes in accordance with generally 
accepted accounting principles. A company’s internal control 
over financial reporting includes those policies and procedures 
that (1) pertain to the maintenance of records that, in reason-

able detail, accurately and fairly reflect the transactions and 
dispositions of the assets of the company; (2) provide reasonable 
assurance that transactions are recorded as necessary to permit 
preparation of financial statements in accordance with generally 
accepted accounting principles, and that receipts and expendi-
tures of the company are being made only in accordance with 
authorizations of management and directors of the company; 
and (3) provide reasonable assurance regarding prevention or 
timely detection of unauthorized acquisition, use, or disposition 
of the company’s assets that could have a material effect on the 
financial statements.

Because of its inherent limitations, internal control over 
financial reporting may not prevent or detect misstatements. 
Also, projections of any evaluation of effectiveness to future 
periods are subject to the risk that controls may become inad-
equate because of changes in conditions, or that the degree of 
compliance with the policies or procedures may deteriorate.
In our opinion, Aaron’s, Inc. maintained, in all material 

respects, effective internal control over financial reporting as of 
December 31, 2009, based on the COSO criteria.

We also have audited, in accordance with the standards of 
the Public Company Accounting Oversight Board (United States), 
the consolidated balance sheets of Aaron’s, Inc. as of December 
31, 2009 and 2008, and the related consolidated statements of 
earnings, shareholders’ equity, and cash flows for each of the 
three years in the period ended December 31, 2009. Our report 
dated February 26, 2010 expressed an unqualified opinion 
thereon.

Atlanta, Georgia
February 26, 2010

40

41

common stock Market Prices and Dividends

ration provide that no cash dividends may be paid on our Class 
A Common Stock unless equal or higher dividends are paid on 
the Common Stock. Under our revolving credit agreement, we 
may pay cash dividends in any year only if the dividends do not 
exceed 50% of our consolidated net earnings for the prior fis-
cal year plus the excess, if any, of the cash dividend limitation 
applicable to the prior year over the dividend actually paid in the 
prior year.

The line graph above and the table below compare, for the  

last five fiscal years of the Company, the yearly percentage 
change in the cumulative total shareholder returns (assuming 
reinvestment of dividends) on the Company’s Common Stock 
with that of the S&P SmallCap 600 Index and a Peer Group.  
For 2009, the Peer Group consisted of Rent-A-Center, Inc. The 
stock price performance shown is not necessarily indicative of 
future performance. 

12/04  12/05  12/06  12/07  12/08  12/09

Aaron’s, Inc. 
100.00  84.53  115.67  77.52  107.54  112.31
S&P SmallCap 600  100.00  107.68  123.96  123.59  85.19  106.97
66.87
Peer Group 

100.00  71.17  111.36  54.79  66.60 

Copyright© 2010 Standard & Poor’s, a division of The McGraw-Hill Companies Inc. All 
rights reserved. (www.researchdatagroup.com/S&P.htm)

The Company’s Common Stock and Class A Common Stock are 
listed on the New York Stock Exchange under the symbols “AAN” 
and “AAN.A”, respectively.

The number of shareholders of record of the Company’s 
Common Stock and Class A Common Stock at February 24, 
2010 was 249 and 111, respectively. The closing prices for the 
Common Stock and Class A Common Stock at February 24, 2010 
were $29.80 and $24.30 respectively.

The following table shows the range of high and low closing 

prices per share for the Common Stock and Class A Common 
Stock and the quarterly cash dividends declared per share for  
the periods indicated.

Common Stock 

high 

low 

December 31, 2009 
First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

December 31, 2008 
First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

$28.00 
 35.21 
 32.03 
 29.52 

$23.07 
 26.27 
 30.22 
 28.89 

$20.87 
 25.75 
 24.82 
 24.60 

$13.27 
 20.56 
 21.30 
 15.11 

Class A Common Stock 

high 

low 

December 31, 2009 
First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

December 31, 2008 
First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

$23.40 
 30.45 
 25.10 
 23.65 

$21.01 
 24.00 
 25.92 
 23.50 

$15.75 
 22.25 
 20.07 
 14.34 

$13.25 
 19.00 
 19.50 
 13.50 

Cash  
Dividends 
Per Share

$.017
.017
.017
.018

$.016
.016
.016
.017

Cash  
Dividends 
Per Share

$.017
.017
.017
.018

$.016
.016
.016
.017

Subject to our ongoing ability to generate sufficient income, 
any future capital needs and other contingencies, we expect to 
continue our policy of paying dividends. Our articles of incorpo-

42

Graph produced by Research Data Group, Inc.1/4/2010COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*Among Aaron's, Inc., The S&P SmallCap 600 IndexAnd A Peer Group$0$20$40$60$80$100$120$14012/0412/0512/0612/0712/0812/09Aaron's, Inc.S&P SmallCap 600Peer Group*$100 invested on 12/31/04 in stock or index, including reinvestment of dividends.Fiscal year ending December 31.Copyright© 2010 S&P, a division of The McGraw-Hill Companies Inc. All rights reserved. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Board of Directors
R. Charles loudermilk, Sr.
Chairman of the Board, Aaron’s, Inc.

Ronald w. Allen (1)
Retired Chairman of the Board,  
President and Chief Executive Officer, 
Delta Air Lines, Inc.

leo Benatar (2)
Principal, Benatar & Associates
william k. Butler, Jr.
Chief Operating Officer, Aaron’s, Inc.

gilbert l. Danielson
Executive Vice President, Chief  
Financial Officer, Aaron’s, Inc.

Earl Dolive (1)
Vice Chairman of the Board, Emeritus, 
Genuine Parts Company

David l. kolb (1)
Retired Chairman and Chief Executive 
Officer, Mohawk Industries, Inc.

Robert C. loudermilk, Jr.
President, Chief Executive Officer,  
Aaron’s, Inc.

John C. Portman, Jr.
Chairman of the Board, Portman Holdings, 
LLC; Chairman, AMC, Inc.; and Chairman, 
John Portman & Associates
Ray M. Robinson (2)
President Emeritus, East Lake Golf  
Club and Vice Chairman, East Lake 
Community Foundation

John Schuerholz
President, The Atlanta Braves

officers
Corporate
R. Charles loudermilk, Sr.*
Chairman of the Board

Robert C. loudermilk, Jr.*
President, Chief Executive Officer

william k. Butler, Jr.*
Chief Operating Officer

gilbert l. Danielson*
Executive Vice President, 
Chief Financial Officer

James l. Cates*
Senior Group Vice President, 
Corporate Secretary

Elizabeth l. gibbs*
Vice President, General Counsel

B. lee landers, Jr.*
Vice President,  
Chief Information Officer

Michael w. Jarnagin
Vice President, Manufacturing

James C. Johnson
Vice President, Internal Audit

Robert P. Sinclair, Jr.*
Vice President, Corporate Controller

D. Chad Strickland
Vice President, Employee Relations

Danny walker, Sr.
Vice President, Internal Security

Aaron’s Sales & lease  
Ownership Division
k. Todd Evans*
Vice President, Franchising

Mitchell S. Paull*
Senior Vice President, 
Merchandising and Logistics

John A. Allevato
Vice President, Divisional Analyst  
for RIMCO Operations

(1) Member of Audit Committee

* Executive Officer

(2)  Member of Compensation Committee

gregory g. Bellof
Vice President, Mid-Atlantic Operations

Michael C. Bennett
Vice President, Great Lakes Operations

David A. Boggan
Vice President, Mississippi  
Valley Operations

David l. Buck
Vice President, Southwestern Operations

Todd g. Coppedge
Vice President, Midwest Operations

Paul A. Doize
Vice President, Real Estate

Joseph N. Fedorchak
Vice President, Eastern Operations

Scott l. harvey
Vice President, Management Development

kevin J. hrvatin
Vice President, Western Operations

Jason M. McFarland
Vice President, Mid-American Operations

Steven A. Michaels
Vice President, Finance

Tristan J. Montanero
Vice President, Central Operations

Michael h. Pokorny
Vice President, Northeast Operations

Mark A. Rudnick
Vice President, Marketing

Michael P. Ryan
Vice President, Northern Operations

John T. Trainor
Vice President, Information Technology

Aaron’s Office Furniture Division
Ronald M. Benedit
Vice President, Operations

Christy E. Cross
Vice President, Sales

42

43

corporate and shareholder Information
Corporate headquarters
309 E. Paces Ferry Rd., N.E. 
Atlanta, Georgia 30305-2377 
(404) 231-0011 
www.aaronsinc.com 
www.shopaarons.com

Annual Shareholders Meeting
The annual meeting of the share holders of 
Aaron’s, Inc. will be held on Tuesday, May 
4, 2010, at 10:00 a.m. EDT on the 4th Floor, 
SunTrust Plaza, 303 Peachtree Street, N.E., 
Atlanta, Georgia 30303

Subsidiaries
Aaron investment Company
4005 Kennett Pike 
Greenville, Delaware 19807 
(302) 888-2351

Aaron’s Canada, ulC
309 E. Paces Ferry Rd., N.E. 
Atlanta, Georgia 30305-2377 
(404) 231-0011

Transfer Agent and Registrar
Computershare Investor Services 
Canton, Massachusetts

general Counsel
Kilpatrick Stockton LLP 
Atlanta, Georgia

Form 10-k

Shareholders may obtain a copy of the 
Company’s annual report on Form 10-K  
filed with the Securities and Exchange 
Commission upon written request, without 
charge. Such requests should be sent to the 
attention of Gilbert L. Danielson, Execu-
tive Vice President, Chief Financial Officer, 
Aaron’s, Inc., 309 E. Paces Ferry Rd., N.E., 
Atlanta, Georgia 30305-2377.

Stock listing
Aaron’s, Inc.’s Common Stock and Class A 
Common Stock are traded on the New York 
Stock Exchange under the symbols “AAN” 
and “AANA,” respectively.

Forward-looking Statements
Certain written and oral statements made  
by our Company may constitute “forward-
looking statements” as defined under the 
Private Securities Litigation Reform Act of 
1995, including statements made in this 
report and in the Company’s filings with  
the Securities and Exchange Commission.  
All statements which address operating  
performance, events, or developments that 
we expect or anticipate will occur in the 
future — including growth in store openings,  
franchises awarded, and market share, and 
statements expressing general optimism 
about future operating results — are for-
ward-looking statements. Forward-looking 
statements are subject to certain risks and  
uncertainties that could cause actual results 
to differ materially. The Company under-
takes no obligation to publicly update or 
revise any forward-looking statements. For a  
discussion of such risks and uncertainties,  
see “Risk Factors” in Item 1A of the 
Company’s Annual Report on Form 10-K 
filed with the Securities and Exchange 
Commission.

44

309 E. Paces Ferry Rd., N.E. 
Atlanta, Georgia 30305-2377 
(404) 231-0011 
www.aaronsinc.com 
www.shopaarons.com