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Aaron's Company

aan · NYSE Industrials
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Exchange NYSE
Sector Industrials
Industry Rental & Leasing Services
Employees 10,000+
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FY2010 Annual Report · Aaron's Company
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Ready for the Future.
Reflecting on the Past.

Annual Report 2010 | Our 55th Year

Aaron’s, Inc. serves 
consumers  through  the 
sale and lease ownership and 
specialty retailing of residential 
furniture,  consumer  electronics, 
home  appliances  and  accessories 
in  over  1,825  Company-operated 
and  franchised  stores  in  the  United 
States  and  Canada.  Aaron’s  is  the 
industry leader in serving the moderate-
income consumer, and offering affordable 
payment  plans,  quality  merchandise 
and  superior  service.  The  Company’s 
strategic focus is on growing the sales 
and lease ownership business through 
the  addition  of  new  Company-
operated stores by both internal 
expansion  and  acquisitions, 
as  well  as  through  its 
successful and expanding 
franchise  program.

Financial Highlights 

to Our Shareholders 

Reflections 

The Present 

 1

2–3

 4–5

 6–9

Ready for the Future 

 10–12

Financial Information 

 14–43

Common Stock Market 
Prices and Dividends 

 44

Board of Directors and Officers   45

Corporate and Shareholder 
Information 

 46

Financial Highlights

(Dollar Amounts in Thousands,  
Except Per Share) 

Operating Results
Revenues 

Earnings Before Taxes From Continuing Operations 

Net Earnings From Continuing Operations 

Loss From Discontinued Operations, Net of Tax 

From Continuing Operations:

Earnings Per Share 

Earnings Per Share Assuming Dilution    

From Discontinued Operations: 

Loss Per Share Assuming Dilution  

190,786 

118,376 

— 

1.46 

1.44 

— 

Year Ended 
December 31, 
2010 

Year Ended
December 31, 
2009 

Percentage
Change

$1,876,847 

$1,752,787  

 176,439  

 112,878  

7.1%

8.1

4.9

 (277)  

(100.0)

 1.39  

1.38  

5.0

4.3

(.01)  

(100.0)

Financial Position
Total Assets 

Lease Merchandise, Net 

Credit Facilities 

Shareholders’ Equity 

Book Value Per Share 

Debt to Capitalization 

Pretax Profit Margin From Continuing Operations 

Net Profit Margin From Continuing Operations 

Return on Average Equity 

Stores Open at Year-end
Aaron’s Sales & Lease Ownership 

Aaron’s Sales & Lease Ownership Franchised* 

Aaron’s Office Furniture 

Total Stores 

$1,502,072 

$1,321,456  

13.7%

814,484 

41,790 

979,417 

12.23 

4.1% 

10.2 

6.3 

12.7 

1,149 

664 

1 

1,814 

19.4

(24.1)

10.4

12.1

 682,402  

 55,044 

 887,260  

 10.91 

5.8%

10.1

6.4

13.7

 1,082  

597  

15  

 1,694  

6.2%

11.2

(93.3)

7.1%

*  Aaron’s Sales & Lease Ownership franchised stores are not owned or operated by Aaron’s, Inc.

Revenues By Year

Net Earnings By Year

$2,000,000

120000

2000000

$120,000

)
s
d
n
a
s
u
o
h
t
n
i
$
(

1,500,000

100000

80000

1,000,000

60000

500,000

40000

20000

1500000

1000000

)
s
d
n
a
s
u
o
h
t
n
i
$
(

500000

100,000

80,000

60,000

40,000

20,000

0

2006

0
2007

2008

2009

2010

0

0

2006

2007

2008

2009

2010

1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
To OUr Shareholders

Our 55th year of operations was exciting, 
challenging and rewarding. We are proud of the 
Company’s operating results which we believe refl ect 
the strength of our business model and the talent 
of our associates. 

We celebrated several milestones during 2010 in 
addition to our 55th anniversary. Highlights include 
the following.

In June, we made the decision to cease all the 
operations of the Aaron’s Offi ce Furniture division. 
The offi ce furniture business is highly cyclical and 
the division has not been profi table for a number 
of years. At the end of the year, there was one 
store open to liquidate remaining merchandise. 
The closure of this division resulted in charges to 
operating expenses during the year of approximately 
$.07 per diluted share. 

Aaron’s had more than 1.4 million customers of 
Company-operated and franchised stores at the 
end of 2010, a gain of 10% for the year. Customer 
count on a same store basis for Company-operated 
stores and franchised stores was up 7.2% and 7.3%, 
respectively, from last year.

Revenues for the year were a record $1.877 billion, 
an increase of 7% from 2009. In addition, our 
franchisees reported an 11% increase in revenues 
to $841.3 million, although those revenues are not 
revenues of Aaron’s, Inc.

Net earnings for the year were also a record — 
$118.4 million, a 5% increase over the $112.6 
million earned in 2009. Fully diluted earnings per 
share were $1.44 compared to $1.37 in the prior 
year.

We are particularly proud of the consistent same 
store revenue growth in our system, driven by 
our increasing number of stores and customers. 
For the year, same store revenues increased 4% in 
Company-operated stores and 3% in franchised 
stores. Many of our stores in states and market areas 
with unemployment rates exceeding 10% reported 
strong same store revenue gains in 2010, and 
our stores over fi ve years old collectively achieved 
positive same store revenue growth. We believe 
this organic growth is impressive evidence of the 
fl exibility, appeal, and economic resiliency of our 
sales and lease ownership model.

Our Woodhaven Furniture Industries division 
manufactured approximately $79 million, at cost, of 
furniture and bedding in 2010 to meet the growing 
demand by Aaron’s stores for furniture products. 
Woodhaven’s 12 plants were also able to improve 
production and operating effi ciencies during 
the year, furthering Aaron’s distinct quality and 
cost advantage.

During 2010, Aaron’s opened 91 new Company-
operated stores and 72 new franchised stores. 
The Aaron’s Sales & Lease Ownership total net 
store count increased 8% for the year. We expect 
a comparable percentage increase in new stores 
in 2011. We also awarded area development 
agreements to open 120 new franchised stores. At 
the end of 2010 there were 282 franchised stores 
awarded that are expected to be opened over the 
next several years.

For most of our corporate history, the Company 
has required external capital to meet growth targets. 
Over the past few years, Aaron’s has been generating 
cash fl ow and we expect to internally fund our 
growth in 2011 and into the foreseeable future. At 
year end, the Company had $72 million of cash 
on hand and no bank debt. During the year, we 
declared a three-for-two stock split, increased our 
dividend for the seventh year in a row and used 
some of our cash fl ow for stock repurchases. The 
Company reacquired 1,478,805 shares of Common 
Stock in 2010 and is currently authorized to 
purchase an additional 4,401,815 shares.

At December 31, 2010, the Aaron’s Sales & Lease 
Ownership division consisted of 1,138 Company-
operated stores, 658 franchised stores, 11 Company-
operated RIMCO stores and six franchised RIMCO 
stores. The Company also had one Aaron’s Offi ce 
Furniture store. The total number of stores open at 
the end of 2010 was 1,814.

A major event in 2010 was the conversion of the 
Company’s non-voting Common Stock into voting 
Class A Common Stock on a one-for-one basis. 
All shares of the Company’s Common Stock were 
converted into shares of Class A Common Stock, 
and the Class A Common Stock was renamed as the 

2

Company’s Common Stock, trading on the New York Stock Exchange under 
the symbol “AAN.” We expect this conversion to improve the trading liquidity 
and attractiveness of our stock to the investment community.

Another signifi cant event was Aaron’s inclusion in the Fortune 1000 for the 
fi rst time. We are proud of achieving this landmark status and believe it will 
enhance awareness and interest in the Company.

Last September, Earl Dolive retired from the Board of Directors after serving 
for 33 years. Earl’s dedication, service, and thoughtful counsel over the years 
have been instrumental to the success of Aaron’s. Earl was appointed Director 
Emeritus upon his retirement.

Several management promotions have been recently made in the Company. 
John T. Trainor was promoted to Vice President, Chief Information Offi cer. 
Within the Aaron’s Sales & Lease Ownership division, Brock M. Roberts was 
promoted to Vice President, Northeastern Operations, and Marco Scalise to 
Vice President, Customer Account Management.

The theme of this year’s report is refl ecting on the past and preparing for 
The theme of this year’s report is refl ecting on the past and preparing for 
the future. There are few companies with a story like that of Aaron’s. 
We have operated successfully for fi ve and a half decades and feel 
we have never been stronger or better positioned. We have dozens 
and dozens of associates who have been part of the Aaron’s team 
for 10, 20 and 30 years or more. We also have families who have 
been customers of Aaron’s for many generations. With that kind 
of loyalty, you know we are doing something right. The Company 
did more than weather the recent recession — Aaron’s increased 
earnings and market share and added customers. Aaron’s provides 
desired and needed basic home furnishings, and our customers’ 
demand for these products remains strong. In refl ecting on our past, 
we believe that our corporate culture, values and willingness to adapt 
have all been critical to our success. As we look forward, those same 
attributes give us confi dence. Aaron’s is well-positioned to serve our market 
attributes give us confi dence. Aaron’s is well-positioned to serve our market 
and our fi nancial strength, business model and competitive advantages should 
lead to continued profi table growth.

As always, we are grateful for the support of our associates, our customers, 
our business partners and our shareholders.

R. Charles Loudermilk, Sr.
Chairman
Chairman

Robert C. Loudermilk, Jr.
President and Chief Executive Offi cer

3

Reflections

Charlie Loudermilk: Aaron’s success has been built 
on responding to opportunity and attending to 
details and I believe those same characteristics will 
serve us well in the future. In 55 years of operation, 
we never squeezed our customers to enhance the 
bottom line. Fairness is the bottom line. I was in 
the restaurant business, the ultimate customer 
service business, with my mother and we were 
business partners for 15 years. She set the example 
for me — success is built on hard work, attention 
to detail and customer service.

The Company’s fi rst transaction was the rental 
of 300 folding chairs for an estate sale in Atlanta. 
We made $90 on that deal. In the early years, we 
nearly drowned in an ocean of opportunity. At fi rst, 
the notion of inventory that could go out into the 
marketplace and continue to generate revenue long 
after its initial cost had been recouped seemed too 
good to be true. And it was. Our business required 
constant infusions of fresh capital. The most 
important thing in the rental business is pleasing 
people though. Over the years, Aaron’s managed to 
do both — raise capital and please people.

4

People often ask me how 
I came up with the name “Aaron’s.” 
The answer is quite simple — I wanted 
to be fi rst in the phone book.

— R. Charles Loudermilk, Sr., Chairman of the Board

After about 10 years of operation, more 
and more people began to ask about 
renting furniture and our business shifted. 
Our furniture rental business grew rapidly 
and soon we found that the traditional 
furniture manufacturing industry could 
not meet our needs for large shipments on 
short notice. So, we began to manufacture 
our own furniture. For us to serve our 
customers well, we had to have greater 
control over our sourcing. Aaron’s now 
produces nearly $80 million of furniture 
a year at cost. Of course, with our current 
buying power, manufacturers of all types 
of products from big-screen televisions to 
recliners to computers now work closely 
with us on product styling, availability 
and price.

The initial public offering in 1982 
provided the access to capital to 
signifi cantly grow the business and, by 
1984, Aaron’s was the largest furniture 
rental company in America with annual 
revenues of more than $80 million. We 
grew through acquisitions as well as 
developing our own store locations.

As the rental industry changed, the 
Company developed the sales and lease 
ownership model, which is the foundation 
of our business today. As a boy in 
working-class Atlanta, what I wanted most 
was a chance, a level playing fi eld and an 
honest shot. Give me that and you give 
me dignity. I’ll take it the rest of the way. 
Many of Aaron’s 1.4 million customers are 
not so different from my own childhood 
family. The easy phrase is that they are 
“credit-challenged,” but the truth is they 
want a scrap of dignity, whether it is a 
computer, a living room suite or maybe a 
set of well-made beds for their kids. Many 
of Aaron’s customers have been buffeted by 
life, by a variety of circumstances, and are 
trying to move forward. We don’t check 
their credit or string out their payments. 
We give them their shot at ownership. I 
see Aaron’s as “making dreams come true” 
for families all across this country.

I am most proud of the corporate culture 
at Aaron’s — the basis for our success and 
the reason for my optimism for the future. 
We work hard to remind everyone that 
they are more than employees at Aaron’s. 
They are truly family. Our associates 
are Aaron’s greatest asset; they carry our 
culture into their communities. It is a 
testimony to our culture that so many 
of our key executives have been with the 
Company 10, 20 and even 30-plus years. 
The depth of our management and the 
strength of our corporate culture give me 
great confi dence in the future as I step 
back from day-to-day management. 

5

The Present

“Respect the Consumer”

Ken Butler: Early in our corporate history, our 
typical customer was a renter looking for temporary 
furnishings. At the time, there were dozens of home 
furnishings retailers across the country catering to 
the middle class. Most of those home furnishings 
chains have gone out of business while Aaron’s 
has grown, has refi ned its business model and has 
stamped a national presence. That, I believe, is 
testimony to the strength of the Aaron’s business 
model.

One of the building blocks of our business is 
“Respect the Consumer.” Over 1.4 million 
consumers are Aaron’s customers. Many of Aaron’s 
customers are homeowners, all carefully managing 
household budgets. Our typical customer has a 
household income of approximately $40,000 and 
has credit constraints such as a poor credit score or 
limited access. Our customers can visit their local 
Aaron’s store, pick out their merchandise and sit 
down with the manager to discuss payment terms, 

6

the length of the agreement and the 
monthly payment. We want our customers 
to own their product, and over 45% of 
our agreements go to term. We don’t do a 
credit check on our customers — we just 
need to know that they have income and 
can meet their monthly obligations. Many 
of our customers have credit cards, but 
leasing through Aaron’s leaves that credit 
availability untouched. It is increasingly 
important to our customer to know that if 
their fi nancial circumstances change, they 
can terminate a lease with no lingering 
fi nancial obligation. That fl exibility is very 
important in today’s economy.

We have adapted over time as the 
consumer’s needs have changed, but 
fairness is always our guiding principle. 
Our product line has expanded to 
meet customer desires; you only have 
to look at our line-up of electronics 
to see that. We offer a broad range of 
televisions — plasma, DLP, LCD and 
LED. We offer computers and gaming 

systems as well. We have also adapted 
our payment terms to meet changing 
consumer needs. We have lease terms of 
12, 18 and 24 months, which makes it 
possible for our customers to select terms 
which best fi t monthly budgets. 

We take pride in our stores. We operate 
9,000-square-foot stores with attractive 
signage and product displays. Think about 
walking into a supermarket and seeing 
gaps on shelves. The fi rst thing you will 
think is “I have missed the good stuff ” 
and only the second-rate products are left. 
So, we pay a great deal of attention to our 
stores; our sales fl oors must look attractive 
with “no holes on the fl oor.” We operate 
stores in a variety of locations: urban, 
suburban and rural. Years ago, our stores 
drew from roughly a 10-mile radius but we 
now fi nd many of our suburban and rural 
stores draw from a much larger market. 
Our stores have become destinations. Most 
of the product line is standard, but our 
managers can tailor their sales fl oors to the 
local market. When a customer comes into 

our store, they will fi nd fi rst-rate name-
brand merchandise and friendly associates. 
We are really a specialty retailer — with 
a large base of loyal customers. Seventy 
percent of our customers are repeat 
customers, testimony to our belief that a 
vibrant, respectful, day-to-day connection 
between a service business and the 
consumer is the basis for success.

Over the years, Aaron’s has become a 
national brand, which we consider a 
competitive advantage. Our NASCAR 
affi liation has become a critical part of 
our marketing. Our well-known “Lucky 
Dog” mascot is featured in our advertising 
and participates in store openings and 
special events. We have an Aaron’s car and 
even sponsor the Aaron’s 499 and 312 
races during Aaron’s Dream Weekend at 
Talladega. With sponsorships of sports 
teams such as the University of Alabama, 
University of Texas and Georgia Tech 
athletic programs, the Atlanta Thrashers 

One of our marketing 
themes — “Aaron’s Drives Dreams 
Home”— says it all. We are in the 
business of furnishing homes. 

— William K. Butler, Jr., Chief Operating Officer

7

Company-Operated Sales and Lease 
Ownership Store Revenues

Other
3%

Computers
13%

Furniture
31%

Electronics 
37%

Appliances
16%

8

Company Revenues 
From Franchising 

Company Pretax Profit 
From Franchising 

STore Growth

)
s
d
n
a
s
u
o
h
t
n
i
$
(

$60,000

50,000

40,000

30,000

20,000

10,000

0

2006

2007

2008

2009

2010

60000

$50,000

50000

40,000

40000
)
s
d
n
a
s
u
30000
o
h
t
n
i
$
20000
(

10000

30,000

20,000

10,000

0

0

50000

2,000

40000

1,500

)
s
e
r
o
t
s

30000

1,000

f
o
r
e
b
m
u
N

(

20000

2006

2007

2008

2009

2010

500

10000

0

0

2006

2007

2008

2009

2010

2000

1500

1000

500

0

and Falcons, and arena football, as well as 
our NASCAR program, our advertising 
and sponsorships bring the Aaron’s name 
to over 50 million people each year. We 
are launching our fi rst national television 
advertising program in 2011, a signifi cant 
milestone for our Company.

Even though we have over 1,800 stores, 
we keep our fi nger on the pulse of the 

business. Our store managers know that 
“you are what your numbers say you are.” 
We track agreements and lease payments 
daily, weekly and monthly. Each store’s 
manager is responsible for the leases 
originating in his store. That manager is 
responsible for those customers — their 
satisfaction and their service. At corporate, 
we try to source the best products at 
the best price, make sure that every 

fulfi llment center has adequate inventory 
to meet our 24-hour delivery goal, and 
develop outstanding marketing programs 
and advertising. At the store level, the 
manager and associates are the front line 
of customer relations. They are the key to 
“driving dreams home.”

9

 
 
 
 
 
 
Ready for 
the Future

“We are the industry leader in serving the 

moderate-income customer, offering 

affordable payment plans, quality 

merchandise and superior service.”

— Robert C. Loudermilk, Jr., President, Chief Executive Officer

Robin Loudermilk: Aaron’s has been part of my 
life since childhood, but I have never been more 
optimistic. I learned the business from the ground 
up — I worked in stores, drove trucks, managed 
divisions. I have learned fi rsthand how strong 
our Company culture is and what a competitive 
asset that can be. The strength of this culture has 
allowed us to shift and adapt our business model 
as conditions warrant. An important part of our 
culture is the tenure of our management team. 
A number of our top executives have been with 
Aaron’s for many, many years. That says a great deal 
about the character of our culture and the talent and 
loyalty of our management.

For many years, we were a rental company and 
Aaron Rents was our trade name. Our customer 
today wants to own home furnishings and we offer 
a fl exible, cost-effective way to achieve that goal. 
This was the reason for our name change from 
Aaron Rents to Aaron’s in 2009. With the tightened 
consumer credit markets of the past few years and 
the weaker credit scores of so many American 
households, Aaron’s is well positioned to be the 

10

“We are the industry leader in serving the 
moderate-income customer, offering 
affordable payment plans, quality 
merchandise and superior service.”

— Robert C. Loudermilk, Jr., President, Chief Executive Officer

provider of choice for high-quality, brand-
name products now and for many years 
to come.

I often am asked about the limits of 
growth. We have over 1,800 stores and 
the opportunities for expansion are still 
promising. We expect to have greater than 
3,000 stores one day. Our development 
is not one-dimensional. Aaron’s grows 
through opening both new Company-
operated and franchised stores. We also 
grow through servicing an increasing 
number of American households. Aaron’s 
market share also increases as the number 
of home furnishings retailers in the 
country shrinks. We prosper relative to 
competitors because we offer a unique 
path to ownership that is not dependent 
on credit scores and credit limits. Our 
corporate strategy encompasses both store 
and market share growth. At the same 
time, we are exploring other avenues of 
profi table expansion. We entered the 

Canadian market through franchise 
arrangements a number of years ago 
and are studying other markets. The 
management team also continuously 
reviews potential opportunities in 
the United States and opened three 
HomeSmart stores as a pilot project several 
months ago. These stores, all opened in 
strong and vibrant Aaron’s markets, are 
positioned to serve those consumers who 
desire a weekly pay option and leverage 
the Company’s distribution system and 
corporate functions. 

We believe Aaron’s clearly gained market 
share during the recent recession. The 
natural question is whether we give back 
some of these gains when the economy 
bounces back. I believe that our market 
share gains will continue for several 
reasons. First, jobs creation leads to 
household formation and the need for 
home furnishings. And, as we do not 
check credit scores (a consumer needs 

11

only a visible source of income to be an 
Aaron’s customer), an improving economy 
increases the number of people who meet 
our criteria. Third, a fi rst-time Aaron’s 
customer is likely to become a repeat 
customer. Our commitment to customer 
satisfaction and the fl exibility of our 
lease ownership program undergird our 
customer loyalty.

It is also important to note that our 
corporate balance sheet is strong. As the 
economy emerges from a recession, Aaron’s 
is fi nancially stronger than ever. We 
anticipate that the Company can internally 
fund planned growth for the next few 
years. We have steadily increased the cash 
dividend and repurchased stock. We have 
a substantial amount of cash on hand with 
no signifi cant debt. The fi nancial strength 
of Aaron’s is defi nitely a competitive 
advantage.

Aaron’s has been taking care of customers 
for more than 55 years. Our business 
model has evolved, adjusted and is now 
tested and solid. A greater portion than 
ever of American households makes for 
potential customers. We have a highly 
respected brand name and image, a 
commitment to customer service and the 
fi nancial and human resources to pursue 
market opportunities. We look forward 
to continued success and growth in the 
future.

Locations Within the 
United STates and Canada

4

26

4

7

1

27

33 1
25

7

4

8

7

23

2

25

9

12

34 1
4

4

5

10

13

13

1

10

34

1

2

170

1

38

15

18

27

15

24

1

51

3

3

Store Count as of December 31, 2010

Company Stores — 1,146
Franchised Stores — 664
Aaron’s Office Furniture Stores — 1
HomeSmart Stores — 3
Fulfillment Centers — 17
Woodhaven Furniture Industries — 12

12

2

1

8

5
1

1
1313
1

2
20
5

1
23

39

28

19

9

4

13

5
1 3

30
1

21

69

1

23

16

5

7

31

32

18

38

18

1
1

1

92

10

2

32

4

54

1

2

36 1
16

1

2

38
1

47 1
5

1
93

2

7

1

16

102

1

1

13

3

3

4

26

4

7

1

27

33 1

25

7

4

8

7

23

2

25

9

12

34 1

4

2

1

8

5

1

1

13

1

2

20

5

16

5

4

5

10

13

13

1

10

34

1

2

170

1

38

1

23

39

28

19

4

9

5

13

1 3

30

21

1

69

1

23

7

31

32

18

38

18

1

1

1

92

10

2

32

4

54

1

2

36 1

16

1

2

38

1

47 1

5

1

93

2

7

1

16

15

18

27

15

24

1

51

102

1

1

13

Selected Financial Information  14

Management’s Discussion and 
Analysis of Financial Condition 
and Results of Operations 

Consolidated Balance Sheets 

Consolidated Statements 
of Earnings 

Consolidated Statements of 
Shareholders’ Equity 

Consolidated Statements 
of Cash Flows 

Notes to Consolidated 
Financial Statements 

Management Report 
on Internal Control Over 
Financial Reporting 

Report of Independent 
Registered Public Accounting 
Firm on Financial Statements 

Report of Independent 
Registered Public Accounting 
Firm on Internal Control Over 
Financial Reporting 

Common Stock Market 
Prices and Dividends 

15

24

25

26

27

28

42

42

43

44

13

Selected Financial Information

(Dollar Amounts in Thousands,  
Except Per Share) 

Operating Results
Revenues:

Year Ended 
December 31, 
2010 

Year Ended 
December 31, 
2009 

Year Ended 
December 31, 
2008 

Year Ended 
December 31, 
2007 

Year Ended
December 31,
2006

   Lease Revenues and Fees 

$1,402,053 

$1,310,709 

$1,178,719 

$1,045,804 

$    915,872

Net Earnings 

$    118,376 

Earnings Per Share From Continuing Operations 

$          1.46 

$     112,601 

$           1.39 

— 

(277) 

4,420 

$       90,189 

$           1.07 

6,850 

$      80,275 

$            .90 

7,732

$      78,635

$            .90

   Retail Sales 

   Non-Retail Sales 

   Franchise Royalties and Fees 

   Other 

Costs and Expenses:

   Retail Cost of Sales 

   Non-Retail Cost of Sales 

   Operating Expenses 

   Depreciation of Lease Merchandise 

   Interest 

Earnings From Continuing Operations
Before Income Taxes 

Income Taxes 

Net Earnings From Continuing Operations 

(Loss) Earnings From Discontinued Operations,
  Net of Tax 

Earnings Per Share From Continuing 
  Operations Assuming Dilution 

Earnings Per Share From Discontinued Operations  

(Loss) Earnings Per Share From Discontinued Operations 
Assuming Dilution 

Dividends Per Share:

Common Stock 

Class A Common Stock 

Financial Position
Lease Merchandise, Net 

Property, Plant and Equipment, Net 

Total Assets 

Debt 

Shareholders’ Equity 

At Year End
Stores Open:

   Company-Operated 

   Franchised 

Lease Agreements in Effect 

Number of Employees 

14

40,556 

362,273 

59,112 

12,853 

43,394 

327,999 

52,941 

17,744 

43,187 

309,326 

45,025 

16,351 

34,591 

261,584 

38,803 

14,157 

40,102

224,489

33,626

14,358

1,876,847 

1,752,787 

1,592,608 

1,394,939 

1,228,447

23,013 

330,918 

824,929 

504,105 

3,096 

25,730 

299,727 

771,634 

474,958 

4,299 

26,379 

283,358 

705,566 

429,907 

7,818 

21,201 

239,755 

617,106 

391,538 

7,587 

25,207

207,217

525,980

349,218

8,567

1,686,061 

1,576,348 

1,453,028 

1,277,187 

1,116,189

190,786 

72,410 

118,376 

176,439 

63,561 

112,878 

139,580 

53,811 

85,769 

117,752 

44,327 

73,425 

112,258

41,355

70,903

1.44 

.00 

.00 

.049 

.049 

1.38 

.00 

(.01) 

1.06 

.06 

.05 

.89 

.08 

.08 

.89

.10

.10

           .046 

           .043 

           .041 

          .038

.046 

.043 

 .041 

.038

$    814,484 

$     682,402 

$     681,086 

$    558,322 

$    550,205

204,912 

1,502,072 

41,790 

979,417 

1,150 

664 

1,325,000 

10,400 

215,183 

1,321,456 

55,044 

887,260 

1,097 

597 

1,171,000 

10,000 

209,452 

1,233,270 

114,817 

761,544 

1,053 

504 

1,017,000 

9,600 

228,275 

1,113,176 

185,832 

673,380 

1,030 

484 

820,000 

9,100 

152,032

979,606

129,974

607,015

857

441

734,000

7,900

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Management’s Discussion and Analysis of 
Financial Condition and Results of Operations

Overview

Aaron’s, Inc. is a leading specialty retailer of consumer electronics, 
computers, residential furniture, household appliances and acces-
sories. Our major operating divisions are the Aaron’s Sales & Lease 
Ownership Division and the Woodhaven Furniture Industries 
Division, which manufactures and supplies the majority of the 
upholstered furniture and bedding leased and sold in our stores.

Aaron’s has demonstrated strong revenue growth over the last 
three years. Total revenues have increased from $1.593 billion in 
2008 to $1.877 billion in 2010, representing a compound annual 
growth rate of 8.5%. Total revenues for the year ended December 
31, 2010 increased $124.1 million, or 7.1%, over the prior year.
The majority of our growth comes from the opening of new 
sales and lease ownership stores and increases in same store revenues 
from previously opened stores. We added a net of 67 company-
operated sales and lease ownership stores in 2010. We spend on 
average approximately $600,000 to $700,000 in the first year of 
operation of a new store, which includes purchases of lease merchan-
dise, investments in leasehold improvements and financing first-year 
start-up costs. Our new sales and lease ownership stores typically 
achieve revenues of approximately $1.1 million in their third year 
of operation. Our comparable stores, open more than three years, 
normally achieve approximately $1.4 million in unit revenues, which 
we believe represents a higher unit revenue volume than the typical 
rent-to-own store. Most of our stores are cash flow positive in the 
second year of operations following their openings.

We also use our franchise program to help us expand our sales 
and lease ownership concept more quickly and into more areas than 
we otherwise would by opening only company-operated stores. Our 
franchisees added a net of 67 stores in 2010. We purchased 12 fran-
chised stores during 2010. Franchise royalties and other related fees 
represent a growing source of high-margin revenue for us, account-
ing for $59.1 million of revenues in 2010, up from $45.0 million in 
2008, representing a compounded annual growth rate of 14.6%.

AARON’S OFFICE FURNITURE CLOSURE. In November 2008, 
the Company completed the sale of substantially all of the assets and 
the transfer of certain liabilities of its legacy residential rent-to-rent 
business, Aaron’s Corporate Furnishings division, to CORT Business 
Services Corporation. When the Company sold its rent-to-rent 
business, it decided to keep the then 13 Aaron’s Office Furniture 
stores, a rent-to-rent concept aimed at the office market. However, 
after disappointing results in a difficult environment, in June 
2010, the Company announced its plans to close all of the then 12 
remaining Aaron’s Office Furniture stores and focus solely on the 
Company’s Sales & Lease Ownership business. Since June 2010, the 
Company has closed 11 of its Aaron’s Office Furniture stores and 
has one remaining store open to liquidate merchandise. As a result, 
the Company recorded $9.0 million in 2010 related to the write-
down and cost to dispose of office furniture, estimated future lease 
liabilities for closed stores, write-off of leaseholds, severance pay, and 

other costs associated with closing the stores and winding down the 
division. We do not anticipate incurring significant charges in the 
future related to winding down of the division.

STOCK SPLIT. On March 23, 2010, we announced a 3-for-2 
stock split effected in the form of a 50% stock dividend on both 
Nonvoting Common Stock and Class A Common Stock. New 
shares were distributed on April 15, 2010 to shareholders of record 
as of the close of business on April 1, 2010. All share and per share 
information has been restated for all periods presented to reflect this 
stock split.

SAME STORE REVENUES. We believe the changes in same store 
revenues are a key performance indicator. The change in same store 
revenues is calculated by comparing revenues for the year to revenues 
for the prior year for all stores open for the entire 24-month period, 
excluding stores that received lease agreements from other acquired, 
closed or merged stores. 

Key Components of Income

In this management’s discussion and analysis section, we review the 
Company’s consolidated results, including the five components of 
our revenues, costs of sales and expenses, of which depreciation of 
lease merchandise is a significant part. 

REVENUES. We separate our total revenues into five components: 
lease revenues and fees, retail sales, non-retail sales, franchise royal-
ties and fees, and other revenues. Lease revenues and fees include all 
revenues derived from lease agreements from our stores, including 
agreements that result in our customers acquiring ownership at the 
end of the term. Retail sales represent sales of both new and lease 
return merchandise from our stores. Non-retail sales mainly represent 
new merchandise sales to our sales and lease ownership division 
franchisees. Franchise royalties and fees represent fees from the sale 
of franchise rights and royalty payments from franchisees, as well 
as other related income from our franchised stores. Other revenues 
include, at times, income from gains on asset dispositions and other 
miscellaneous revenues.

COST OF SALES. We separate our cost of sales into two compo-
nents: retail and non-retail. Retail cost of sales represents the original 
or depreciated cost of merchandise sold through our company-
operated stores. Non-retail cost of sales primarily represents the cost 
of merchandise sold to our franchisees.

OPERATING EXPENSES. Operating expenses include personnel 
costs, selling costs, occupancy costs, and delivery, among other 
expenses.

DEPRECIATION OF LEASE MERCHANDISE. Depreciation of 
lease merchandise reflects the expense associated with depreciating 
merchandise held for lease and leased to customers by our stores.

15

Management’s Discussion and Analysis of 
Financial Condition and Results of Operations

Critical Accounting Policies

REVENUE RECOGNITION. Lease revenues are recognized in the 
month they are due on the accrual basis of accounting. For internal 
management reporting purposes, lease revenues from the sales and 
lease ownership division are recognized as revenue in the month the 
cash is collected. On a monthly basis, we record an accrual for lease 
revenues due but not yet received, net of allowances, and a deferral 
of revenue for lease payments received prior to the month due. Our 
revenue recognition accounting policy matches the lease revenue 
with the corresponding costs, mainly depreciation, associated with 
the lease merchandise. At December 31, 2010 and 2009, we had a 
revenue deferral representing cash collected in advance of being due 
or otherwise earned totaling $39.5 million and $37.4 million, respec-
tively, and accrued revenue receivable, net of allowance for doubtful 
accounts, based on historical collection rates of $4.9 million and 
$5.3 million, respectively. Revenues from the sale of merchandise to 
franchisees are recognized at the time of receipt of the merchandise 
by the franchisee and revenues from such sales to other customers are 
recognized at the time of shipment.

LEASE MERCHANDISE. Our sales and lease ownership division 
depreciates merchandise over the applicable agreement period, gener-
ally 12 to 24 months when leased, and 36 months when not leased, 
to 0% salvage value. Our office furniture stores depreciate merchan-
dise over its estimated useful life, which ranges from 24 months to 
48 months, net of salvage value, which ranges from 0% to 30%. 
Sales and lease ownership merchandise is generally depreciated at a 
faster rate than our office furniture merchandise. Our policies require 
weekly lease merchandise counts by store managers and write-offs for 
unsalable, damaged, or missing merchandise inventories. Full physi-
cal inventories are generally taken at our fulfillment and manufactur-
ing facilities two to four times a year with appropriate provisions 
made for missing, damaged and unsalable merchandise. In addition, 
we monitor lease merchandise levels and mix by division, store and 
fulfillment center, as well as the average age of merchandise on hand. 
If unsalable lease merchandise cannot be returned to vendors, its car-
rying value is adjusted to net realizable value or written off. All lease 
merchandise is available for lease and sale, excluding merchandise 
determined to be missing, damaged or unsalable. 

We record lease merchandise carrying value adjustments on 
the allowance method, which estimates the merchandise losses 
incurred but not yet identified by management as of the end of 
the accounting period. Lease merchandise adjustments totaled 
$46.5 million, $38.3 million, and $34.5 million for the years ended 
December 31, 2010, 2009, and 2008, respectively. The current year 
includes a write-down of $4.7 million related to the closure of the 
Aaron’s Office Furniture division.

LEASES AND CLOSED STORE RESERVES. The majority of 
our Company-operated stores are operated from leased facilities 
under operating lease agreements. The majority of these leases are 

for periods that do not exceed five years. Leasehold improvements 
related to these leases are generally amortized over periods that do 
not exceed the lesser of the lease term or five years. While a majority 
of our leases do not require escalating payments, for the leases which 
do contain such provisions we record the related lease expense on a 
straight-line basis over the lease term. We do not generally obtain 
significant amounts of lease incentives or allowances from landlords. 
From time to time, we close or consolidate stores. Our primary 

cost associated with closing or consolidating stores is the future 
lease payments and related commitments. We record an estimate 
of the future obligation related to closed or consolidated stores 
based upon the present value of the future lease payments and 
related commitments, net of estimated sublease income which we 
base upon historical experience. For the years ended December 31, 
2010 and 2009, our reserve for closed or consolidated stores was 
$6.4 million and $2.3 million, respectively, and the increase was 
primarily the result of the closure of the Aaron’s Office Furniture 
stores. If our estimates related to sublease income are not correct, 
our actual liability may be more or less than the liability recorded 
at December 31, 2010.

INSURANCE PROGRAMS. Aaron’s maintains insurance contracts 
to fund workers compensation, vehicle liability, general liability and 
group health insurance claims. Using actuarial analysis and projec-
tions, we estimate the liabilities associated with open and incurred, 
but not reported workers compensation, vehicle liability and general 
liability claims. This analysis is based upon an assessment of the 
likely outcome or historical experience, net of any stop loss or other 
supplementary coverage. We also calculate the projected outstanding 
plan liability for our group health insurance program using historical 
claims runoff data. Our gross liability for workers compensation 
insurance claims, vehicle liability, general liability and group health 
insurance was $27.6 million and $22.5 million at December 31, 
2010 and 2009, respectively. In addition, we have prefunding bal-
ances on deposit with the insurance carriers of $23.8 million and 
$19.8 million at December 31, 2010 and 2009, respectively.

If we resolve insurance claims for amounts that are in excess of 

our current estimates and within policy stop loss limits, we will 
be required to pay additional amounts beyond those accrued at 
December 31, 2010. The assumptions and conditions described 
above reflect management’s best assumptions and estimates, but 
these items involve inherent uncertainties as described above, 
which may or may not be controllable by management. As a result, 
the accounting for such items could result in different amounts if 
management used different assumptions or if different conditions 
occur in future periods.

INCOME TAXES. The calculation of our income tax expense 
requires significant judgment and the use of estimates. We periodi-
cally assess tax positions based on current tax developments, includ-
ing enacted statutory, judicial and regulatory guidance. In analyzing 
our overall tax position, consideration is given to the amount and 
timing of recognizing income tax liabilities and benefits. In applying 

16

Management’s Discussion and Analysis of 

Financial Condition and Results of Operations

the tax and accounting guidance to the facts and circumstances, 
income tax balances are adjusted appropriately through the income 
tax provision. Reserves for income tax uncertainties are maintained 
at levels we believe are adequate to absorb probable payments. Actual 
amounts paid, if any, could differ significantly from these estimates.
We use the liability method of accounting for income taxes. 
Under this method, deferred tax assets and liabilities are recognized 
for the future tax consequences attributable to differences between 
the financial statement carrying amounts of existing assets and 
liabilities and their respective tax bases. Deferred tax assets and 
liabilities are measured using enacted tax rates expected to apply to 
taxable income in the years in which those temporary differences 
are expected to be recovered or settled. Valuation allowances are 
established, when necessary, to reduce deferred tax assets when we 
expect the amount of tax benefit to be realized is less than the car-
rying value of the deferred tax asset.

Results of Operations

Year Ended December 31, 2010 Versus Year Ended 
December 31, 2009

The Aaron’s Corporate Furnishings division is reflected as a discon-
tinued operation for all periods presented. The following table shows 
key selected financial data for the years ended December 31, 2010 
and 2009, and the changes in dollars and as a percentage to 2010 
from 2009.

(In Thousands) 

Revenues: 
Lease Revenues and Fees 
Retail Sales 
Non-Retail Sales 
Franchise Royalties and Fees 
Other 

Costs and Expenses: 
Retail Cost of Sales 
Non-Retail Cost of Sales 
Operating Expenses 
Depreciation of Lease Merchandise 
Interest 

Earnings From Continuing
Operations Before Income Taxes 
Income Taxes 
Net Earnings From Continuing
Operations 
Loss From Discontinued
Operations, Net of Tax 
Net Earnings 

Year Ended 
December 31, 
2010 

Year Ended 
December 31, 
2009 

Increase/(Decrease) 
in Dollars to 2010  
from 2009 

% Increase/
(Decrease) to 
2010 from 2009

$1,402,053  
40,556 
362,273  
59,112 
12,853 
1,876,847 

23,013  
330,918 
824,929 
504,105 
3,096 
1,686,061 

190,786  

72,410 

$1,310,709  
43,394 
327,999  
52,941 
17,744  
1,752,787 

25,730  
299,727 
771,634 
474,958 
4,299 
1,576,348 

176,439  

63,561 

118,376 

112,878 

— 

(277) 

$  91,344  
(2,838) 
34,274 
6,171 
(4,891) 
124,060 

(2,717) 
31,191 
53,295 
29,147 
(1,203) 
109,713 

14,347 

8,849 

5,498 

277 

$   118,376 

$   112,601 

$      5,775 

7.0%
(6.5)
10.4
11.7
(27.6)
7.1

(10.6)
10.4
6.9
6.1
(28.0)
7.0

8.1

13.9

4.9

(100.0)

5.1%

17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Management’s Discussion and Analysis of 
Financial Condition and Results of Operations

Revenues

Expenses

The 7.1% increase in total revenues, to $1.877 billion in 2010 
from $1.753 billion in 2009, was due mainly to a $91.3 million, 
or 7.0%, increase in lease revenues and fees revenues, plus a 
$34.3 million, or 10.4%, increase in non-retail sales. The 
$91.3 million increase in lease revenues and fees revenues was 
attributable to our sales and lease ownership division, which had a 
4.4% increase in same store revenues during the 24-month period 
ended December 31, 2010 and added a net 112 company-operated 
stores since the beginning of 2009.

The 6.5% decrease in revenues from retail sales, to $40.6 million 
in 2010 from $43.4 million in the comparable period in 2009, was 
due to decreased demand and closure of the majority of the Aaron’s 
Office Furniture stores in 2010.

The 10.4% increase in non-retail sales (which mainly represents 

merchandise sold to our franchisees), to $362.3 million in 2010 
from $328.0 million in 2009, was due to the growth of our fran-
chise operations and our distribution network. The total number of 
franchised sales and lease ownership stores at December 31, 2010 
was 664, reflecting a net addition of 160 stores since the beginning 
of 2009.

The 11.7% increase in franchise royalties and fees, to $59.1 
million in 2010 from $52.9 million in 2009, primarily reflects an 
increase in royalty income from franchisees, increasing 13.2% to 
$47.9 million in 2010 compared to $42.3 million in 2009. The 
increase is due primarily to the growth in the number of franchised 
stores and same store growth in the revenues of existing franchised 
stores.

Other revenues decreased 27.6% to $12.9 million in 2010 from 

$17.7 million in 2009. Included in other revenues in 2010 is a 
$1.9 million gain from the sales of the assets of 11 stores. Included 
in other revenues in 2009 is a $7.8 million gain on the sales of the 
assets of 39 stores. 

Cost of Sales

Retail cost of sales decreased 10.6% to $23.0 million in 2010 
compared to $25.7 million in 2009, and as a percentage of retail 
sales, decreased to 56.7% in 2010 from 59.3% in 2009 primarily 
as a result of decline in the volume of lower margin office furni-
ture retail sales associated with the closure of 14 Aaron’s Office 
Furniture stores.

Non-retail cost of sales increased 10.4%, to $330.9 million in 

2010, from $299.7 million for the comparable period in 2009, 
and as a percentage of non-retail sales, decreased slightly to 91.3% 
in 2010 from 91.4% in 2009.

Operating expenses in 2010 increased $53.3 million to $824.9 mil-
lion from $771.6 million in 2009, a 6.9% increase. As a percentage 
of total revenues, operating expenses were 44.0% for both the year 
ended December 31, 2010, and 2009. 

We began ceasing the operations of the Aaron’s Office Furniture 

division in June 2010. We closed 14 Aaron’s Office Furniture 
stores during 2010 and had one remaining store open to liquidate 
merchandise. As a result, we recorded $3.3 million in closed store 
reserves, $4.7 million in lease merchandise write-downs and other 
miscellaneous expenses in 2010, totaling $9.0 million in operating 
expenses, related to the closures. In 2009 we recorded a $2.2 million 
pre-tax charge to operating expenses relating to the write-down of 
certain lease merchandise and the impairment of long-lived assets 
associated with Aaron’s Office Furniture stores.

Depreciation of lease merchandise increased $29.1 million to 
$504.1 million in 2010 from $475.0 million during the comparable 
period in 2009, a 6.1% increase. As a percentage of total lease 
revenues and fees, depreciation of lease merchandise decreased 
slightly to 36.0% from 36.2% a year ago.

Interest expense decreased to $3.1 million in 2010 compared 
with $4.3 million in 2009, a 28.0% decrease. The decrease in inter-
est expense was due to lower debt levels during 2010.

Income tax expense increased $8.8 million to $72.4 million in 
2010, compared with $63.6 million in 2009, representing a 13.9% 
increase. Our effective tax rate increased to 38.0% in 2010 from 
36.0% in 2009 primarily related to the favorable impact of a $2.3 
million reversal of previously recorded liabilities for uncertain tax 
positions due to expiration of statute of limitations in 2009.

Net Earnings from Continuing Operations

Net earnings from continuing operations increased $5.5 million to 
$118.4 million in 2010 compared with $112.9 million in 2009, 
representing a 4.9% increase. As a percentage of total revenues, net 
earnings from continuing operations were 6.3% and 6.4% in 2010 
and 2009, respectively. The increase in net earnings from continuing 
operations was primarily the result of the maturing of new company-
operated sales and lease ownership stores added over the past several 
years, contributing to a 4.4% increase in same store revenues, and an 
11.7% increase in franchise royalties and fees.

Year Ended December 31, 2009 Versus Year Ended 
December 31, 2008

The Aaron’s Corporate Furnishings division is reflected as a discon-
tinued operation for all periods presented. The following table shows 
key selected financial data for the years ended December 31, 2009 
and 2008, and the changes in dollars and as a percentage to 2009 
from 2008.

18

(In Thousands) 

Revenues: 
Lease Revenues and Fees 
Retail Sales 
Non-Retail Sales 
Franchise Royalties and Fees 
Other 

Costs and Expenses: 
Retail Cost of Sales 
Non-Retail Cost of Sales 
Operating Expenses 
Depreciation of Lease Merchandise 
Interest 

Earnings From Continuing
Operations Before Income Taxes 
Income Taxes 
Net Earnings From Continuing
Operations 
(Loss) Earnings From Discontinued
Operations, Net of Tax 
Net Earnings 

Year Ended 
December 31, 
2009 

Year Ended 
December 31, 
2008 

Increase/(Decrease) 
in Dollars to 2009  
from 2008 

% Increase/
(Decrease) to 
2009 from 2008

$1,310,709  
43,394 
327,999  
52,941 
17,744 
1,752,787 

25,730  
299,727 
771,634 
474,958 
4,299 
1,576,348 

176,439  

63,561 

$1,178,719  
43,187 
309,326  
45,025 
16,351  
1,592,608 

26,379  
283,358 
705,566 
429,907 
7,818 
1,453,028 

139,580  

53,811 

$  131,990  
207 
18,673 
7,916 
1,393 
160,179 

(649) 
16,369 
66,068 
45,051 
(3,519) 
123,320 

36,859 

9,750 

112,878 

85,769 

27,109 

11.2%
0.5
6.0
17.6
8.5
10.1

(2.5)
5.8
9.4
10.5
(45.0)
8.5

26.4

18.1

31.6

(277) 

4,420 

(4,697) 

$   112,601 

$     90,189 

$    22,412 

(106.3)

24.9%

Revenues

The 10.1% increase in total revenues, to $1.753 billion in 2009 
from $1.593 billion in 2008, was due mainly to a $132.0 million, 
or 11.2%, increase in lease revenues and fees, plus an $18.7 million, 
or 6.0%, increase in non-retail sales. The $132.0 million increase 
in lease revenues and fees revenues was attributable to our sales and 
lease ownership division, which had an 8.1% increase in same store 
revenues during the 24-month period ended December 31, 2009 
and added a net 68 company-operated stores since the beginning 
of 2008.

The 6.0% increase in non-retail sales (which mainly represents 

merchandise sold to our franchisees), to $328.0 million in 2009 
from $309.3 million in 2008, was due to the growth of our franchise 
operations and our distribution network. The total number of 
franchised sales and lease ownership stores at December 31, 2009 
was 597, reflecting a net addition of 113 stores since the beginning 
of 2008.

The 17.6% increase in franchise royalties and fees, to $52.9 
million in 2009 from $45.0 million in 2008, primarily reflects an 
increase in royalty income from franchisees, increasing 15.9% to 
$42.3 million in 2009 compared to $36.5 million in 2008. The 
increase is due primarily to the growth in the number of franchised 
stores and same store growth in the revenues of existing stores.

Other revenues increased 8.5% to $17.7 million in 2009 from 

$16.4 million in 2008. Included in other revenues in 2009 is a 

$7.8 million gain from the sales of the assets of 39 stores. Included 
in other revenues in 2008 is an $8.5 million gain on the sales of the 
assets of 41 stores. 

Cost of Sales

Cost of sales from retail sales decreased 2.5% to $25.7 million in 
2009 compared to $26.4 million in 2008, with retail cost of sales as 
a percentage of retail sales decreasing to 59.3% from 61.1% in 2008 
as a result of improved pricing and lower product cost.

Cost of sales from non-retail sales increased 5.8%, to $299.7 
million in 2009 from $283.4 million in 2008, and as a percentage 
of non-retail sales, was consistent at 91.4% in 2009 and 91.6% in 
2008.

Expenses

Operating expenses in 2009 increased $66.1 million to $771.6 mil-
lion from $705.6 million in 2008, a 9.4% increase. As a percentage 
of total revenues, operating expenses were 44.0% for the year ended 
December 31, 2009, and 44.3% for the comparable period in 2008. 
Depreciation of lease merchandise increased $45.1 million to 
$475.0 million in 2009 from $429.9 million during the comparable 
period in 2008, a 10.5% increase. As a percentage of total lease 
revenues and fees, depreciation of lease merchandise decreased to 
36.2% from 36.5% a year ago, primarily due to product mix and 
lower product cost from favorable purchasing trends.

19

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Management’s Discussion and Analysis of 
Financial Condition and Results of Operations

Interest expense decreased to $4.3 million in 2009 compared 

with $7.8 million in 2008, a 45.0% decrease. The decrease in 
interest expense was due to lower debt levels during 2009.

Income tax expense increased $9.8 million to $63.6 million 
in 2009, compared with $53.8 million in 2008, representing an 
18.1% increase. Our effective tax rate decreased to 36.0% in 2009 
from 38.6% in 2008 primarily related to the favorable impact of a 
$2.3 million reversal of previously recorded liabilities for uncertain 
tax positions due to expiration of statute of limitations.

Net Earnings from Continuing Operations

Net earnings from continuing operations increased $27.1 million 
to $112.9 million in 2009 compared with $85.8 million in 2008, 
representing a 31.6% increase. As a percentage of total revenues, net 
earnings from continuing operations were 6.4% and 5.4% in 2009 
and 2008, respectively. The increase in net earnings from continuing 
operations was primarily the result of the maturing of new company-
operated sales and lease ownership stores added over the past several 
years, contributing to an 8.1% increase in same store revenues, and a 
17.6% increase in franchise royalties and fees.

Discontinued Operations

Loss from discontinued operations (which represents the loss from 
the former Aaron’s Corporate Furnishings division), net of tax, was 
$277,000 in 2009, compared to net earnings of $4.4 million in 
2008. Included in the 2008 results is a $1.2 million pre-tax gain 
on the sale of substantially all of the assets of the Aaron’s Corporate 
Furnishings division to CORT Business Services Corporation in the 
fourth quarter of 2008.

Balance Sheet 

CASH AND CASH EQUIVALENTS. The Company’s cash balance 
decreased to $72.0 million at December 31, 2010 from $109.7 mil-
lion at December 31, 2009. The decrease in our cash balance is due 
to cash flow generated from operations, less cash used by investing 
and financing activities of $37.7 million. For additional information, 
refer to the “Liquidity and Capital Resources” section below.

LEASE MERCHANDISE, NET. The increase of $132.1 million 
in lease merchandise, net of accumulated depreciation, to 
$814.5 million at December 31, 2010 from $682.4 million at 
December 31, 2009, is primarily the result of continued revenue 
growth of new and existing company-operated stores, partially 
offset by lower product costs.

PROPERTY, PLANT AND EQUIPMENT, NET. The decrease of 
$10.3 million in property, plant and equipment, net of accumulated 
depreciation, to $204.9 million at December 31, 2010 from $215.2 
million at December 31, 2009, is primarily the result of sale-lease-
back transactions completed since December 31, 2009. 

In addition, the Company recorded an impairment charge of 
$3.0 million in 2009 related to various properties and land parcels 
which have been reclassified as held for sale in all periods presented.

GOODWILL, NET. The $8.0 million increase in goodwill, to 
$202.4 million on December 31, 2010 from $194.4 million on 
December 31, 2009, is the result of a series of acquisitions of sales 
and lease ownership businesses. During 2010, the Company acquired 
a total of 30 stores. The aggregate purchase price for these asset 
acquisitions totaled $17.9 million, with the principal tangible assets 
acquired consisting of lease merchandise and certain fixtures and 
equipment. 

PREPAID EXPENSES AND OTHER ASSETS. Prepaid expenses 
and other assets increased $86.9 million to $122.9 million at 
December 31, 2010 from $36.1 million at December 31, 2009, 
primarily as a result of an increase in prepaid income taxes.

ACCOUNTS PAYABLE AND ACCRUED EXPENSES. The 
increase of $35.9 million in accounts payable and accrued expenses, 
to $213.1 million at December 31, 2010 from $177.3 million at 
December 31, 2009, is primarily the result of fluctuations in the 
timing of payments and greater purchases of lease merchandise.

DEFERRED INCOME TAXES PAYABLE. The increase of 
$63.8 million in deferred income taxes payable to $227.5 million 
at December 31, 2010 from $163.7 million at December 31, 2009 
is primarily the result of bonus lease merchandise depreciation 
deductions for tax purposes included in the Small Business 
Jobs Act of 2010 and the Tax Relief, Unemployment Insurance 
Reauthorization, and Job Creation Act of 2010.

CREDIT FACILITIES. The $13.3 million decrease in the amounts 
we owe under our credit facilities to $41.8 million on December 31, 
2010 from $55.0 million on December 31, 2009, primarily reflects 
net payments in 2010 on our senior unsecured notes.

Liquidity and Capital Resources

General

Cash flows from continuing operations for the year ended 
December 31, 2010 and 2009 were $49.3 million and $193.7 
million, respectively. The decrease in cash flows from operating 
activities is primarily related to higher 2010 tax payments and 
greater purchases of lease merchandise.

Purchases of sales and lease ownership stores had a positive 
impact on operating cash flows in each period presented. The posi-
tive impact on operating cash flows from purchasing stores occurs as 
the result of lease merchandise, other assets and intangibles acquired 
in these purchases being treated as an investing cash outflow. As 
such, the operating cash flows attributable to the newly purchased 
stores usually have an initial positive effect on operating cash flows 
that may not be indicative of the extent of their contributions in 
future periods. The amount of lease merchandise purchased in 
acquisitions and shown under investing activities was $6.5 million in 
2010, $9.5 million in 2009 and $28.5 million in 2008. Sales of sales 
and lease ownership stores are an additional source of investing cash 

20

flows in each period presented. Proceeds from such sales were 
$8.0 million in 2010, $32.0 million in 2009 and $22.7 million 
in 2008. The amount of lease merchandise sold in these sales and 
shown under investing activities was $4.5 million in 2010, $16.3 
million in 2009 and $11.7 million in 2008. In addition, in 2008 the 
proceeds from the sale of the Aaron’s Corporate Furnishings division 
shown under investing activities were $76.4 million.

Our cash flows include profits on the sale of lease return mer-
chandise. Our primary capital requirements consist of buying lease 
merchandise for sales and lease ownership stores. As we continue 
to grow, the need for additional lease merchandise will remain 
our major capital requirement. Other capital requirements include 
purchases of property, plant and equipment and expenditures for 
acquisitions. These capital requirements historically have been 
financed through:

• cash flow from operations; 
• bank credit;
• trade credit with vendors;
• proceeds from the sale of lease return merchandise;
• private debt offerings; and
• stock offerings.

At December 31, 2010, there was no outstanding balance under 
our revolving credit agreement. The credit facilities balance decreased 
by $13.3 million in 2010 primarily as a result of net payments made 
on our senior unsecured notes during the period. Our revolving 
credit facility expires May 23, 2013 and the total available credit on 
the facility is $140.0 million.

We have $24.0 million currently outstanding in aggregate 
principal amount of 5.03% senior unsecured notes due July 2012, 
principal repayments of which were made in 2008, 2009 and 
2010, and are due in equal $12.0 million annual installments 
until maturity.

Our revolving credit agreement and senior unsecured notes, 
and our franchisee loan program discussed below, contain certain 
financial covenants. These covenants include requirements that we 
maintain ratios of: (1) EBITDA plus lease expense to fixed charges 
of no less than 2:1; (2) total debt to EBITDA of no greater than 3:1; 
and (3) total debt to total capitalization of no greater than 0.6:1. 
“EBITDA” in each case means consolidated net income before 
interest and tax expense, depreciation (other than lease merchandise 
depreciation) and amortization expense, and other non-cash charges. 
The Company is also required to maintain a minimum amount of 
shareholders’ equity. See the full text of the covenants in our credit 
and guarantee agreements, which we have filed as exhibits to our 
Securities and Exchange Commission reports, for the details of these 
covenants and other terms. If 
we fail to comply with these covenants, we will be in default 
under these agreements, and all amounts would become due 
immediately. We were in compliance with all of these covenants at 
December 31, 2010 and believe that we will continue to be in com-
pliance in the future. 

We purchase our stock in the market from time to time as 
authorized by our board of directors. We repurchased 1,478,805 
shares of Nonvoting Common Stock and no shares of Class A 
Common Stock during 2010 and have authority to purchase 
4,401,815 additional shares. We repurchased $28.0 million of 
our stock in 2010. 

We have a consistent history of paying dividends, having paid 
dividends for 23 consecutive years. A $.0113 per share dividend 
on Nonvoting Common Stock and Class A Common Stock was 
paid in January 2009, April 2009, July 2009, and October 2009. 
Our board of directors increased the dividend 6.2% for the fourth 
quarter of 2009 on November 4, 2009 to $.012 per share and was 
paid in December 2009. A $.012 per-share dividend on Nonvoting 
Common Stock and Class A Common Stock was paid in April 2010, 
July 2010 and November 2010. Our board of directors increased 
the dividend 8.3% for the fourth quarter of 2010 to $.013 per share 
and the fourth quarter dividend was paid in January 2011. Subject 
to sufficient operating profits, any future capital needs and other 
contingencies, we currently expect to 
continue our policy of paying dividends.

If we achieve our expected level of growth in our operations, 
we anticipate we will supplement our expected cash flows from 
operations, existing credit facilities, vendor credit and proceeds 
from the sale of lease return merchandise by expanding our existing 
credit facilities, by securing additional debt financing, or by seeking 
other sources of capital to ensure we will be able to fund our capital 
and liquidity needs for at least the next 24 months. We believe we 
can secure these additional sources of capital in the ordinary course 
of business. However, if the credit and capital markets experience 
disruptions like those that began in the second half of 2008, we 
may not be able to obtain access to capital at as favorable costs as 
we have historically been able to, and some forms of capital may 
not be available at all.

Commitments 

INCOME TAXES. During the 12 months ended December 31, 
2010, we made $94.8 million in income tax payments. Within the 
next 12 months, we anticipate that we will make cash payments for 
state income taxes of approximately $9.0 million. The Small Business 
Jobs Act of 2010 was enacted after we paid our third quarter esti-
mated federal tax. In December, the Tax Relief, Unemployment 
Insurance Reauthorization, and Job Creation Act of 2010 was enact-
ed. As a result of the bonus depreciation provisions in these acts, we 
have paid more than our anticipated 2010 federal tax liability. We 
filed for a refund of overpaid federal tax of approximately $81.0 mil-
lion in January 2011 and received that refund in February 2011.
The Economic Stimulus Act of 2008, the American Recovery 
and Reinvestment Act of 2009, and the Small Business Jobs Act 
of 2010 provided for accelerated depreciation by allowing a bonus 

21

Management’s Discussion and Analysis of 
Financial Condition and Results of Operations

first-year depreciation deduction of 50% of the adjusted basis of 
qualified property, such as our lease merchandise, placed in service 
during those years. The Tax Relief, Unemployment Insurance 
Reauthorization, and Job Creation Act of 2010 allowed for 
deduction of 100% of the adjusted basis of qualified property 
for assets placed in service after September 8, 2010 and before 
December 31, 2011. Accordingly, our cash flow benefited from hav-
ing a lower cash tax obligation which, in turn, provided additional 
cash flow from operations. Because of our sales and lease ownership 
model where Aaron’s remains the owner of merchandise on lease, 
we benefit more from bonus depreciation, relatively, than traditional 
furniture, electronics and appliance retailers. In future years, we 
anticipate having to make increased tax payments on our earnings as 
a result of expected profitability and the reversal of the accelerated 
depreciation deductions that were taken in 2010 and prior periods. 
We estimate that at December 31, 2010, the remaining tax deferral 
associated with the acts described above is approximately $150.0 mil-
lion, of which approximately 76% will reverse in 2011 and most of 
the remainder will reverse between 2012 and 2013.

LEASES. We lease warehouse and retail store space for most of our 
operations under operating leases expiring at various times through 
2028. Most of the leases contain renewal options for additional peri-
ods ranging from one to 15 years or provide for options to purchase 
the related property at predetermined purchase prices that do not 
represent bargain purchase options. We also lease transportation and 
computer equipment under operating leases expiring during the next 
five years. We expect that most leases will be renewed or replaced 
by other leases in the normal course of business. Approximate 
future minimum rental payments required under operating leases 
that have initial or remaining non-cancelable terms in excess of one 
year as of December 31, 2010 are shown in the below table under 
“Contractual Obligations and Commitments.” 

We have 20 capital leases, 19 of which are with a limited liability 

company (“LLC”) whose managers and owners are 11 officers of 
the company of which there are eight executive officers, with no 
individual, owning more than 13.33% of the LLC. Nine of these 
related party leases relate to properties purchased from us in October 
and November of 2004 by the LLC for a total purchase price of 
$6.8 million. The LLC is leasing back these properties to us for a 
15-year term, with a five-year renewal at our option, at an aggregate 
annual lease amount of $716,000. Another 10 of these related party 
leases relate to properties purchased from us in December 2002 by 
the LLC for a total purchase price of approximately $5.0 million. 

The LLC is leasing back these properties to us for a 15-year term at 
an aggregate annual lease of $556,000. We do not currently plan to 
enter into any similar related party lease transactions in the future.
We finance a portion of our store expansion through sale-

leaseback transactions. The properties are generally sold at net book 
value and the resulting leases qualify and are accounted for as operat-
ing leases. We do not have any retained or contingent interests in the 
stores nor do we provide any guarantees, other than a corporate level 
guarantee of lease payments, in connection with the sale-leasebacks. 
The operating leases that resulted from these transactions are 
included in the table below.

FRANCHISE LOAN GUARANTY. We have guaranteed the bor-
rowings of certain independent franchisees under a franchise loan 
program with several banks and we also guarantee franchisee borrow-
ings under certain other debt facilities. The guaranty was amended 
on June 18, 2010 to increase the maximum commitment amount 
under the facility from $175.0 million to $200.0 million, provide 
for the ability to extend loans to franchisees that operate stores 
located in Canada (other than in the Province of Quebec), increase 
the maximum available amount of swing loans from $20.0 million 
to $25.0 million, reduce our interest obligations with respect to 
franchisees that operate stores located in the United States and 
establish our interest obligations with respect to franchisees that 
operate stores located in Canada. At December 31, 2010, the portion 
that we might be obligated to repay in the event franchisees defaulted 
was $121.0 million. Of this amount, approximately $108.3 million 
represents franchise borrowings outstanding under the franchisee 
loan program and approximately $12.7 million represents franchisee 
borrowings that we guarantee under other debt facilities. However, 
due to franchisee borrowing limits, we believe any losses associated 
with any defaults would be mitigated through recovery of lease 
merchandise and other assets. Since its inception in 1994, we have 
had no significant losses associated with the franchise loan and 
guaranty program. We believe the likelihood of any significant 
amounts being funded in connection with these commitments to 
be remote. We receive guarantee fees based on such franchisees’ 
outstanding debt obligations, which it recognizes as the guarantee 
obligation is satisfied. 

We have no long-term commitments to purchase merchandise. 

See Note F to the Consolidated Financial Statements for further 
information. The following table shows our approximate contractual 
obligations, including interest, and commitments to make future 
payments as of December 31, 2010: 

22

(In Thousands) 

Total
Amounts 
Committed 

Period Less 
Than 1 Year 

Credit Facilities, Excluding Capital Leases 

$  27,303  

$  12,002 

Capital Leases 

Operating Leases 

Purchase Obligations 

14,487 

537,918 

47,542 

1,337 

96,305 

31,619 

Period 1–3  
Years 

$  12,000 

2,708 

151,784 

15,728 

Period 3–5  
Years 

Period Over
5 Years

$    3,301 

$          —

3,287 

98,324 

195 

7,155

191,505

—

Total Contractual Cash Obligations 

$627,250 

$141,263 

$182,220 

$105,107 

$198,660

The following table shows the Company’s approximate commercial commitments as of December 31, 2010: 

(In Thousands) 

Guaranteed Borrowings of Franchisees 

Total
Amounts 
Committed 

$121,014 

Period Less 
Than 1 Year 

Period 1–3  
Years 

Period 3–5  
Years 

Period Over
5 Years

$119,937 

$    1,077 

$           — 

$           —

Purchase obligations are primarily related to certain advertis-
ing and marketing programs. Purchase orders or contracts for the 
purchase of lease merchandise and other goods and services are 
not included in the tables above. We are not able to determine the 
aggregate amount of such purchase orders that represent contrac-
tual obligations, as purchase orders may represent authorizations 
to purchase rather than binding agreements. Our purchase orders 
are based on our current distribution needs and are fulfilled by our 
vendors within short time horizons. We do not have significant 
agreements for the purchase of lease merchandise or other goods 
specifying minimum quantities or set prices that exceed our 
expected requirements for three months.

Deferred income tax liabilities as of December 31, 2010 were 
approximately $227.5 million. This amount is not included in the 
total contractual obligations table because we believe this presenta-
tion would not be meaningful. Deferred income tax liabilities are 
calculated based on temporary differences between the tax basis 
of assets and liabilities and their respective book basis, which will 
result in taxable amounts in future years when the liabilities are 
settled at their reported financial statement amounts. The results of 
these calculations do not have a direct connection with the amount 
of cash taxes to be paid in any future periods. As a result, schedul-
ing deferred income tax liabilities as payments due by period could 
be misleading, because this scheduling would not relate to liquidity 
needs.

Recent Accounting Pronouncements

We are not aware of any recent accounting pronouncements that will 
materially impact the Company’s consolidated financial statements 
in future periods.

Quantitative And Qualitative Disclosures 
About Market Risk 

As of December 31, 2010, we had $24.0 million of senior unsecured 
notes outstanding at a fixed rate of 5.03%. We had no balance 
outstanding under our revolving credit agreement indexed to the 
LIBOR (“London Interbank Offer Rate”) or the prime rate, which 
exposes us to the risk of increased interest costs if interest rates rise. 
Based on our overall interest rate exposure at December 31, 2010, a 
hypothetical 1.0% increase or decrease in interest rates would not be 
material. 

We do not use any significant market risk sensitive instruments 

to hedge commodity, foreign currency, or other risks, and hold 
no market risk sensitive instruments for trading or speculative 
purposes.

23

 
 
 
 
Consolidated Balance Sheets

(In Thousands, Except Share Data) 

Assets: 
Cash and Cash Equivalents 

Accounts Receivable (net of allowances of $4,544 
in 2010 and $4,157 in 2009) 

Lease Merchandise 

Less: Accumulated Depreciation 

Property, Plant and Equipment, Net 

Goodwill, Net 

Other Intangibles, Net 

Prepaid Expenses and Other Assets 

Assets Held for Sale 

Total Assets 
Liabilities & Shareholders’ Equity: 
Accounts Payable and Accrued Expenses 

Deferred Income Taxes Payable 

Customer Deposits and Advance Payments 

Credit Facilities 

Total Liabilities 

Shareholders’ Equity: 

Common Stock, Par Value $.50 Per Share; 

Authorized: 225,000,000 and 125,000,000 
Shares at December 31, 2010 and 2009, 
respectively; Shares Issued: 90,752,123 at
December 31, 2010 and 2009, respectively 

Additional Paid-in Capital 

Retained Earnings 

Accumulated Other Comprehensive Income (Loss) 

Less: Treasury Shares at Cost, 

Common Stock, 10,664,728 and 9,397,997 Shares 
at December 31, 2010 and 2009, respectively 

Total Shareholders’ Equity 
Total Liabilities & Shareholders’ Equity  

December 31, 
2010 

December 31,
2009

$      72,022 

$   109,685 

69,662 

1,280,457 

(465,973) 

814,484 

204,912 

202,379 

3,832 

122,932 

11,849 

66,095 

1,122,954 

(440,552)

682,402

215,183

194,376

5,200

36,082

12,433

$1,502,072 

 $1,321,456

$   213,139 

 $   177,284

227,513 

40,213 

41,790 

522,655 

45,376 

201,752 

809,084 

846 

1,057,058 

163,670

38,198

55,044 

434,196

45,378

196,669

694,689

(101)

936,635

(77,641) 

979,417 

(49,375)

887,260

$1,502,072 

$1,321,456

The accompanying notes are an integral part of the Consolidated Financial Statements.

24

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
Consolidated Statements of Earnings

(In Thousands, Except Per Share) 

Revenues: 
Lease Revenues and Fees 

Retail Sales 

Non-Retail Sales 

Franchise Royalties and Fees 

Other 

Costs and Expenses: 
Retail Cost of Sales 

Non-Retail Cost of Sales 

Operating Expenses 

Depreciation of Lease Merchandise 

Interest 

Earnings From Continuing
Operations Before Income Taxes 

Income Taxes 

Net Earnings From 
Continuing Operations 

(Loss) Earnings From Discontinued
Operations, Net of Tax 

Net Earnings 

Earnings Per Share From
Continuing Operations 

Earnings Per Share From Continuing
Operations Assuming Dilution 

Earnings Per Share From 
Discontinued Operations 

(Loss) Earnings Per Share From Discontinued
Operations Assuming Dilution 

Year Ended 
December 31, 
2010 

Year Ended 
December 31, 
2009 

Year Ended
December 31,
2008

$1,402,053 

$1,310,709 

$1,178,719

40,556 

362,273 

59,112 

12,853 

43,394 

327,999 

52,941 

17,744 

43,187

309,326

45,025

16,351

1,876,847 

1,752,787 

1,592,608

23,013 

330,918 

824,929 

504,105 

3,096 

25,730 

299,727 

771,634 

474,958 

4,299 

26,379

283,358

705,566

429,907

7,818

1,686,061 

1,576,348 

1,453,028

190,786 

72,410 

176,439 

63,561 

139,580

53,811

118,376 

112,878 

85,769

— 

(277) 

4,420

$   118,376 

$   112,601 

$     90,189

$         1.46 

$         1.39 

$         1.07

1.44 

.00 

.00 

1.38 

.00 

(.01) 

1.06

.06

.05

The accompanying notes are an integral part of the Consolidated Financial Statements.

25

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
Consolidated Statements of Shareholders’ Equity

(In Thousands, Except Per Share) 
Balance, January 1, 2008 
Dividends, $.043 Per share 

Stock-Based Compensation 

Reissued Shares 

Repurchased Shares 

Treasury Stock 

Shares 

Amount 

Common 
Stock 

Additional 
Paid-In 
Capital 

Accumulated Other
Comprehensive 
(Loss) Income 

Foreign

Retained  Comprehensive  Currency  Marketable
Translation  Securities
Earnings 

Income 

(10,344)  $(44,474) 

$45,378 

  $173,449 

$499,109 

$          6 

$(88)

646 

(582) 

4,598 

(7,529)

(3,471) 

2,523 

3,219 

Net Earnings From Continuing Operations 

Net Earnings From Discontinued Operations 

Foreign Currency Translation Adjustment 

Comprehensive Income 

Balance, December 31, 2008 
Dividends, $.046 Per share 

Stock-Based Compensation 

Exchange of Common Stock for Class A

Common Stock 

Reissued Shares 

Net Earnings From Continuing Operations 

Loss From Discontinued Operations 

Foreign Currency Translation Adjustment 

Comprehensive Income 

Balance, December 31, 2009 
Dividends, $.049 per share 

Stock-Based Compensation 

Reissued Shares 

Repurchased Shares 

Stock Recombination 

Net Earnings 

Foreign Currency Translation Adjustment, 

net of Income Taxes of $356 

Comprehensive Income 

Balance, December 31, 2010 

85,769  $85,769 

4,420 

4,420 

(1,365) 

(1,365) 

—

88,824 

(10,280) 

(47,405)  

45,378 

179,191 

585,827 

(1,359) 

(88)

(144) 

(9,073) 

1,026 

7,103 

(3,739) 

3,565 

9,073

4,840 

112,878  112,878 

(277) 

(277) 

1,346 

1,346 

—

  113,947 

(9,398) 

 (49,375) 

45,378 

196,669 

694,689 

(13) 

(88)

212 

743 

(1,479) 

(29,009)

(3,981) 

4,759 

324 

(2)

118,376  118,376

(10,665)  $(77,641) 

$45,376 

  $201,752 

$809,084 

$      578 

$(88)

947 

591 

—

 $119,323 

The accompanying notes are an integral part of the Consolidated Financial Statements.

26

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Consolidated Statements of Cash Flows

(In Thousands) 

Continuing Operations 
Operating Activities: 
Net Earnings from Continuing Operations 
Depreciation of Lease Merchandise 
Other Depreciation and Amortization 
Additions to Lease Merchandise 
Book Value of Lease Merchandise Sold or Disposed 
Change in Deferred Income Taxes 
Loss on Sale of Property, Plant, and Equipment 
Gain on Asset Dispositions 
Change in Income Tax Receivable 
Change in Accounts Payable and Accrued Expenses 
Change in Accounts Receivable 
Excess Tax Benefits from Stock-Based Compensation 
Change in Other Assets 
Change in Customer Deposits 
Stock-Based Compensation 
Other Changes, Net 
Cash Provided by Operating Activities   
Investing Activities: 
Additions to Property, Plant and Equipment 
Acquisitions of Businesses and Contracts 
Proceeds from Dispositions of Businesses and Contracts 
Proceeds from Sale of Property, Plant, and Equipment 
Cash Used by Investing Activities 
Financing Activities: 
Proceeds from Credit Facilities 
Repayments on Credit Facilities 
Dividends Paid 
Excess Tax Benefits from Stock-Based Compensation 
Acquisition of Treasury Stock 
Issuance of Stock Under Stock Option Plans 
Cash Used by Financing Activities 
Discontinued Operations: 
Operating Activities 
Investing Activities 
Cash Used by Discontinued Operations  
(Decrease) Increase in Cash and Cash Equivalents 
Cash and Cash Equivalents at Beginning of Year 
Cash and Cash Equivalents at End of Year 
Cash Paid During the Year: 
Interest 
Income Taxes 

Year Ended 
December 31, 
2010 

Year Ended 
December 31, 
2009 

Year Ended
December 31,
2008

$  118,376 
504,105 
45,427 
(1,034,474) 
400,304 
63,843 
2,441 
(1,917) 
(82,378) 
35,321 
(3,567) 
(321) 
(4,943) 
2,015 
4,759 
270 
49,261 

(87,636) 
(17,891) 
8,025 
53,399 
(44,103) 

2,429 
(15,683) 
(2,929) 
321 
(28,046) 
1,087 
(42,821) 

— 
— 
— 
(37,663) 
109,685 
$    72,022 

$  112,878 
474,958 
44,413 
(847,094) 
363,975 
15,032 
1,136 
(7,826) 
28,443 
2,014 
(6,582) 
(3,909) 
3,356 
4,763 
3,696 
4,441 
193,694 

(83,140) 
(25,202) 
32,042 
37,533 
(38,767) 

57,383 
(117,156) 
(4,649) 
3,909 
— 
8,172 
(52,341) 

(277) 
— 
(277) 
102,309 
7,376 
$  109,685 

$    85,769
429,907
41,486
(865,881)
330,032
66,345
1,725
(8,490)
(28,443)
35,384
(13,219)
(1,767)
(941)
4,845
1,421 
1,078
79,251

(74,924)
(80,935)
99,152
54,546
(2,161)

536,469
(607,484)
(3,430)
1,767
(7,529)
6,476
(73,731)

(3,512)
2,739
(773)
2,586
4,790
$      7,376

$      3,203 
94,793 

$      4,591 
15,286 

$      8,869
29,186

The accompanying notes are an integral part of the Consolidated Financial Statements.

27

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements

e
t
o

AN

Summary of Significant 
Accounting Policies

As of December 31, 2010 and 2009, and for the Years Ended 
December 31, 2010, 2009 and 2008.

BASIS OF PRESENTATION — The consolidated financial state-
ments include the accounts of Aaron’s, Inc. and its wholly owned 
subsidiaries (the “Company”). All significant intercompany accounts 
and transactions have been eliminated. The preparation of the 
Company’s consolidated financial statements in conformity with 
United States generally accepted accounting principles requires man-
agement to make estimates and assumptions that affect the amounts 
reported in these financial statements and accompanying notes. 
Actual results could differ from those estimates. Generally, actual 
experience has been consistent with management’s prior estimates 
and assumptions. Management does not believe these estimates or 
assumptions will change significantly in the future absent unsurfaced 
or unforeseen events.

On December 7, 2010, at a special meeting of the Company’s 
shareholders, shareholders approved a proposal to amend and restate 
the Company’s Amended and Restated Articles of Incorporation 
to: (i) convert each outstanding share of Common Stock, par value 
$0.50 per share (the “Nonvoting Common Stock”) into one share 
of Class A Common Stock (the “Class A Common Stock”) and 
to rename the Class A Common Stock as Common Stock (the 
“Common Stock”), (ii) eliminate certain obsolete provisions relating 
to the Company’s prior dual-class common stock structure, and (iii) 
amend the number of authorized shares to be 225,000,000 total 
shares of Common Stock (the aggregate of the number of autho-
rized shares of Nonvoting Common Stock and Class A Common 
Stock prior to the approval of the Amended and Restated Articles 
of Incorporation). Following receipt of shareholder approval at the 
special meeting, the Amended and Restated Articles of Incorporation 
were filed with the Secretary of State of the State of Georgia and are 
now effective.

As a result of the reclassification of shares of Nonvoting Common 

Stock into shares of Class A Common Stock and the other changes 
described above and effected by the Amended and Restated Articles 
of Incorporation, shares of the combined class now titled Common 
Stock have one vote per share on all matters submitted to the 
Company’s shareholders, including the election of directors. The 
former Nonvoting Common Stock did not entitle the holders 
thereof to any vote except as otherwise provided in the Company’s 
Articles of Incorporation or required by law. In addition, holders of 
the combined class now titled Common Stock will all vote as a single 
class of stock on any matters subject to a shareholder vote. Holders 
of the former Class A Common Stock and the Nonvoting Common 
Stock were previously entitled to separate class voting rights in 
certain circumstances as required by law, and those class voting 
rights were eliminated with the share reclassification.

The holders of Common Stock are entitled to receive dividends 
and other distributions in cash, stock or property of the Company as 
and when declared by the Board of Directors of the Company out 
of legally available funds. Prior to the conversion, the Company’s 
Articles of Incorporation permitted the payment of a cash dividend 
on the Nonvoting Common Stock without paying any dividend on 
the Class A Common Stock or the payment of a cash dividend on 
the Nonvoting Common Stock that was up to 50% higher than any 
dividend paid on the Class A Common Stock. Cash dividends could 
not be paid on the Class A Common Stock unless equal or higher 
dividends were paid on the Nonvoting Common Stock. 

The conversion had no other impact on the economic equity 
interests of holders of Common Stock, including with regards to 
liquidation rights or redemption, regardless of whether holders 
previously held shares of Nonvoting Common Stock or Class A 
Common Stock. 

On March 23, 2010, the Company announced a 3-for-2 
stock split effected in the form of a 50% stock dividend on both 
Nonvoting Common Stock and Class A Common Stock. New 
shares were distributed on April 15, 2010 to shareholders of record 
as of the close of business on April 1, 2010. All share and per-share 
information has been restated for all periods presented to reflect this 
stock split.

During the fourth quarter of 2008, the Company sold substan-
tially all of the assets of its Aaron’s Corporate Furnishings division. 
As a result of the sale, the Company’s financial statements have been 
prepared reflecting the Aaron’s Corporate Furnishings division as 
discontinued operations. See Note N for a discussion of the sale of 
the Aaron’s Corporate Furnishings division.

Certain reclassifications have been made to the prior periods to 
conform to the current period presentation. In all periods presented, 
Aaron’s Office Furniture was reclassified from the Sales and Lease 
Ownership Segment to the Other Segment. Refer to Note K for the 
segment disclosure. Certain assets have been reclassified as held for 
sale in all periods presented.

LINE OF BUSINESS — The Company is engaged in the business 
of leasing and selling residential furniture, consumer electronics, 
appliances, computers, and other merchandise throughout the 
United States and Canada. The Company’s entire production of 
furniture and bedding is shipped to Aaron’s stores.

LEASE MERCHANDISE — The Company’s lease merchandise 
consists primarily of residential furniture, consumer electronics, 
appliances, computers, and other merchandise, and is recorded at 
cost, which includes overhead from production facilities, shipping 
costs and warehousing costs. The sales and lease ownership division 
depreciates merchandise over the lease agreement period, generally 
12 to 24 months when on lease and 36 months when not on lease, 
to a 0% salvage value. Our office furniture stores depreciate mer-
chandise over its estimated useful life, which ranges from 24 months 
to 48 months, net of salvage value, which ranges from 0% to 30%. 
The Company’s policies require weekly lease merchandise counts by 

28

store managers, which include write-offs for unsalable, damaged, or 
missing merchandise inventories. Full physical inventories are gener-
ally taken at the fulfillment and manufacturing facilities two to four 
times a year, and appropriate provisions are made for missing, dam-
aged and unsalable merchandise. In addition, the Company monitors 
lease merchandise levels and mix by division, store, and fulfillment 
center, as well as the average age of merchandise on hand. If unsal-
able lease merchandise cannot be returned to vendors, it is adjusted 
to its net realizable value or written off.

All lease merchandise is available for lease or sale. On a monthly 
basis, all damaged, lost or unsalable merchandise identified is written 
off. The Company records lease merchandise adjustments on the 
allowance method. Lease merchandise write-offs totaled $46.5 
million, $38.3 million and $34.5 million during the years ended 
December 31, 2010, 2009 and 2008, respectively, and are included 
in operating expenses in the accompanying consolidated statements 
of earnings. The current year includes a write-down of $4.7 million 
related to the closure of the Aaron’s Office Furniture division.

DISPOSAL ACTIVITIES — The Company began ceasing the opera-
tions of the Aaron’s Office Furniture division in June 2010. The 
Company closed 14 of its Aaron’s Office Furniture stores during 
2010 and had one remaining store open to liquidate merchandise. As 
a result, the Company recorded $3.3 million in closed-store reserves, 
$4.7 million in lease merchandise write-downs and other miscella-
neous expenses in 2010, totaling $9.0 million in operating expenses, 
related to the closures. The charges were recorded within operating 
expenses on the consolidated statement of earnings and are included 
in the Other segment category.

CASH AND CASH EQUIVALENTS — The Company classifies as 
cash highly liquid investments with maturity dates of less than three 
months when purchased. 

ACCOUNTS RECEIVABLE — The Company maintains an allow-
ance for doubtful accounts. The reserve for returns is calculated 
based on the historical collection experience associated with lease 
receivables. The Company’s policy is to write off lease receivables 
that are 60 days or more past due.

The following is a summary of the Company’s allowance for 

doubtful accounts as of December 31:

and repairs are also expensed as incurred; renewals and betterments 
are capitalized. Depreciation expense, included in operating expenses 
in the accompanying consolidated statements of earnings, for prop-
erty, plant and equipment, was $41.4 million, $40.7 million and 
$38.4 million during the years ended December 31, 2010, 2009 and 
2008, respectively.

ASSETS HELD FOR SALE — Certain properties, primarily consist-
ing of parcels of land, met the held-for-sale classification criteria 
at December 31, 2010. After adjustment to fair value, the $11.8 
million and $12.4 million carrying value of these properties has been 
classified as assets held for sale in the consolidated balance sheets as 
of December 31, 2010 and 2009, respectively. The Company esti-
mated the fair values of these properties using the market values for 
similar properties and these are considered Level 2 assets as defined 
in FASB ASC Topic 820, “Fair Value Measurements.”

GOODWILL AND OTHER INTANGIBLES — Goodwill represents 
the excess of the purchase price paid over the fair value of the net 
tangible and identifiable intangible assets acquired in connection 
with business acquisitions. The Company has elected to perform 
its annual impairment evaluation as of September 30. Based on the 
evaluation, there was no impairment as of September 30, 2010. 
More frequent evaluations are completed if indicators of impairment 
become evident. Other intangibles represent the value of customer 
relationships acquired in connection with business acquisitions, 
acquired franchise development rights and non-compete agree-
ments, recorded at fair value as determined by the Company. As of 
December 31, 2010 and 2009, the net intangibles other than good-
will were $3.8 million and $5.2 million, respectively. The customer 
relationship intangible is amortized on a straight-line basis over a 
two-year useful life. Acquired franchise development rights are amor-
tized over the unexpired life of the franchisee’s 10-year area develop-
ment agreement. The non-compete intangible is amortized on a 
straight-line basis over a three-year useful life. Amortization expense 
of intangibles, included in operating expenses in the accompanying 
consolidated statements of earnings, was $3.1 million, $3.8 million 
and $3.0 million during the years ended December 31, 2010, 2009 
and 2008, respectively.

The following is a summary of the Company’s goodwill in its 

sales and lease ownership segment at December 31:

(In Thousands)  

2010 

2009 

2008

Beginning Balance 
Accounts written off 
Provision 
Ending Balance 

$     4,157 
 (23,601) 
23,988 
$     4,544 

$     4,040 
 (20,352) 
20,469 
$     4,157 

$     4,014
(18,876)
18,902
$     4,040

(In Thousands)  

Beginning Balance 
   Additions 
   Disposals 
Ending Balance 

2010 

2009

$194,376 
 9,239 
 (1,236) 
$202,379 

$185,965
12,947
(4,536)
$194,376

PROPERTY, PLANT AND EQUIPMENT — The Company records 
property, plant and equipment at cost. Depreciation and amortiza-
tion are computed on a straight-line basis over the estimated useful 
lives of the respective assets, which are from eight to 40 years for 
buildings and improvements and from one to five years for other 
depreciable property and equipment. Gains and losses related to 
dispositions and retirements are recognized as incurred. Maintenance 

IMPAIRMENT — The Company assesses its long-lived assets other 
than goodwill for impairment whenever facts and circumstances 
indicate that the carrying amount may not be fully recoverable. 
When it is determined that the carrying value of the assets are not 
recoverable, the Company compares the carrying value of the assets 
to their fair value as estimated using discounted expected future cash 
flows, market values or replacement values for similar assets. The 

29

 
 
 
 
 
Notes to Consolidated Financial Statements

amount by which the carrying value exceeds the fair value of the 
asset is recognized as an impairment loss.

The Company also recorded an impairment charge of $879,000 

and $3.0 million within operating expenses in 2010 and 2009, 
respectively, both of which related primarily to the impairment 
of various land outparcels and buildings included in our sales and 
lease ownership segment that the Company decided not to utilize 
for future expansion. The assets held for sale are Level 2 assets and 
the charges were recorded within operating expenses on the consoli-
dated statement of earnings and are included in the Other segment 
category. In 2008, the Company recorded an impairment charge of 
$838,000 within operating expenses which related primarily to the 
impairment of leasehold improvements in several RIMCO stores 
included in our sales and lease ownership segment. The RIMCO 
leasehold improvements are Level 2 assets.

The Company performed an impairment analysis on the 
Aaron’s Office Furniture long-lived assets in the third quarter of 
2009 due to continuing negative performance. As a result, the 
Company recorded an impairment charge of $1.3 million in 2009 
within operating expenses related primarily to the impairment of 
leasehold improvements in the Aaron’s Office Furniture stores. 
The Aaron’s Office Furniture long-lived assets are Level 2 assets. In 
addition, the Company recorded an $865,000 write-down to certain 
office furniture lease merchandise in 2009 within operating expenses. 
The impairment charge and inventory write-down are included in 
the other segment and are Level 2 assets.

DERIVATIVE FINANCIAL INSTRUMENTS — The Company 
utilizes derivative financial instruments to mitigate its exposure to 
certain market risks associated with its ongoing operations. The pri-
mary risk it seeks to manage through the use of derivative financial 
instruments is commodity price risk, including the risk of increases 
in the market price of diesel fuel used in the Company’s delivery 
vehicles. All derivative financial instruments are recorded at fair 
value on the consolidated balance sheets. The Company does not use 
derivative financial instruments for trading or speculative purposes. 
The Company is exposed to counterparty credit risk on all its deriva-
tive financial instruments. The counterparties to these contracts are 
high-credit quality commercial banks, which the Company believes 
largely minimize the risk of counterparty default. The fair values of 
the Company’s fuel hedges as of December 31, 2010 and 2009 and 
the changes in their fair values in 2010 and 2009 were immaterial.

FAIR VALUE OF FINANCIAL INSTRUMENTS — The fair values 
of the Company’s cash and cash equivalents, accounts receivable and 
accounts payable approximate their carrying amounts due to their 
short-term nature.

DEFERRED INCOME TAXES — Deferred income taxes represent 
primarily temporary differences between the amounts of assets and 
liabilities for financial and tax reporting purposes. Such temporary 
differences arise principally from the use of accelerated depreciation 
methods on lease merchandise for tax purposes. 

REVENUE RECOGNITION — Lease revenues are recognized as 
revenue in the month they are due. Lease payments received prior to 

30

the month due are recorded as deferred lease revenue. Until all pay-
ments are received under sales and lease ownership agreements, the 
Company maintains ownership of the lease merchandise. Revenues 
from the sale of merchandise to franchisees are recognized at the 
time of receipt of the merchandise by the franchisee, and revenues 
from such sales to other customers are recognized at the time of 
shipment, at which time title and risk of ownership are transferred to 
the customer. Refer to Note I for discussion of recognition of other 
franchise-related revenues. The Company presents sales net of sales 
taxes.

COST OF SALES — Included in cost of sales is the net book value 
of merchandise sold, primarily using specific identification. It is not 
practicable to allocate operating expenses between selling and lease 
operations.

SHIPPING AND HANDLING COSTS — The Company classifies 
shipping and handling costs as operating expenses in the accompany-
ing consolidated statements of earnings, and these costs totaled $60.6 
million in 2010, $55.0 million in 2009 and $55.1 million in 2008.

ADVERTISING — The Company expenses advertising costs as 
incurred. Advertising costs are recorded as expenses the first time 
an advertisement appears. Such costs aggregated to $31.7 million 
in 2010, $31.0 million in 2009 and $28.5 million in 2008. These 
advertising expenses are shown net of cooperative advertising 
considerations received from vendors, substantially all of which rep-
resents reimbursement of specific, identifiable and incremental costs 
incurred in selling those vendors’ products. The amount of coopera-
tive advertising consideration netted against advertising expense was 
$27.2 million in 2010, $23.4 million in 2009 and $24.7 million in 
2008. The prepaid advertising asset was $3.2 million and $2.6 mil-
lion at December 31, 2010 and 2009, respectively. 

STOCK-BASED COMPENSATION — The Company has stock-
based employee compensation plans, which are more fully described 
in Note H below. The Company estimates the fair value for the 
options granted on the grant date using a Black-Scholes option-
pricing model and accounts for stock-based compensation under the 
fair value recognition provisions codified in FASB ASC Topic 718, 
“Compensation — Stock Compensation” (“ASC 718”).

INSURANCE RESERVES — Estimated insurance reserves are 
accrued primarily for group health and workers compensation 
benefits provided to the Company’s employees. Estimates for these 
insurance reserves are made based on actual reported but unpaid 
claims and actuarial analyses of the projected claims run off for both 
reported and incurred but not reported claims.

COMPREHENSIVE INCOME — For the years ended December 31, 
2010, 2009 and 2008, comprehensive income totaled $119.3 mil-
lion, $113.9 million and $88.8 million, respectively.

FOREIGN CURRENCY TRANSLATION — Assets and liabilities 
denominated in a foreign currency are translated into U.S. dollars at 
the current rate of exchange on the last day of the reporting period. 
Revenues and expenses are generally translated at a daily exchange 

rate and equity transactions are translated using the actual rate on the 
day of the transaction.

e
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BN

Earnings Per Share

Earnings per share is computed by dividing net earnings by the 
weighted average number of shares of Common Stock outstand-
ing during the year for the year ended December 31, 2010 and 
Nonvoting Common Stock and Class A Common Stock outstanding 
during the year for the years ended December 31, 2009 and 2008, 
which were approximately 81,194,000 shares in 2010, 81,138,000 
shares in 2009, and 80,114,000 shares in 2008. The computation 
of earnings per share assuming dilution includes the dilutive effect 
of stock options and awards. Such stock options and awards had the 
effect of increasing the weighted average shares outstanding assuming 
dilution by approximately 745,000 in 2010, 663,000 in 2009, and 
1,025,000 in 2008.

Anti-dilutive stock options excluded from the computation of 
earnings per share assuming dilution were 314,000, 470,000 and 
2.0 million in 2010, 2009 and 2008, respectively. 

The Company has issued restricted stock awards under its stock 

incentive plan whereby shares vest upon satisfaction of certain 
performance and vesting conditions and all performance conditions 
were met at December 31, 2010. The effect of restricted stock 
increased weighted average shares outstanding by 163,000 in 2010, 
150,000 in 2009 and 146,000 in 2008.

Anti-dilutive shares excluded from the computation of earnings 

per share assuming dilution were 275,000, 45,000 and 61,000 in 
2010, 2009 and 2008, respectively. 

e
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CN

Property, Plant 
and Equipment

Following is a summary of the Company’s property, plant, and 
equipment at December 31:

(In Thousands) 

Land 
Buildings and Improvements 
Leasehold Improvements and Signs 
Fixtures and Equipment 
Assets Under Capital Leases:
   with Related Parties 
   with Unrelated Parties 
Construction in Progress 

Less: Accumulated Depreciation 
and Amortization 

2010 

2009

$    25,067  $    34,739
96,571
84,097
90,625

74,216 
100,031 
109,458  

8,501  
10,564 
9,485  
337,322 

8,501
10,564
11,900
336,997

(132,410) 

(121,814)
 $  204,912    $  215,183

Amortization expense on assets recorded under capital leases is 
included in operating expenses and was $1.9 million, $1.2 million 
and $1.2 million in 2010, 2009 and 2008, respectively. Capital 
leases consist of buildings and improvements.

e
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DN

Credit Facilities

Following is a summary of the Company’s credit facilities at 
December 31:

(In Thousands) 

Senior Unsecured Notes 
Capital Lease Obligation:
   with Related Parties 
   with Unrelated Parties 
Other Debt 

2010 

2009

$24,000  

$36,000

7,279  
7,208  
3,303 
 $41,790 

7,775
7,959
3,310
 $55,044

BANK DEBT — The Company has a revolving credit agreement 
with several banks providing for unsecured borrowings up to $140.0 
million. Amounts borrowed bear interest at the lower of the lender’s 
prime rate or LIBOR plus 87.5 basis points. The pricing under a 
working capital line is based upon overnight bank borrowing rates. 
At December 31, 2010 and 2009, there was a zero balance under the 
Company’s revolving credit agreement. The Company pays a .20% 
commitment fee on unused balances. The weighted average interest 
rate on borrowings under the revolving credit agreement was 0.97% 
in 2010, 1.23% in 2009 and 3.66% in 2008. The revolving credit 
agreement expires May 23, 2013.

The revolving credit agreement contains financial covenants 
which, among other things, prohibit the Company from exceeding 
certain debt to equity levels and require the maintenance of mini-
mum fixed charge coverage ratios. If the Company fails to comply 
with these covenants, the Company will be in default under these 
agreements, and all amounts could become due immediately. At 
December 31, 2010, $199.8 million of retained earnings was 
available for dividend payments and stock repurchases under the 
debt restrictions, and the Company was in compliance with all 
covenants.

SENIOR UNSECURED NOTES — On July 27, 2005, the Company 
sold $60.0 million in aggregate principal amount of senior unsecured 
notes in a private placement to a consortium of insurance companies. 
The notes bear interest at a rate of 5.03% per year and mature on 
July 27, 2012. Interest-only payments were due quarterly for the first 
two years, followed by annual $12.0 million principal repayments 
plus interest for the five years thereafter. The related note purchase 
agreement contains financial maintenance covenants, negative cov-
enants regarding the Company’s other indebtedness, its guarantees 
and investments and other customary covenants substantially similar 
to the covenants in the Company’s, revolving credit facility. At 

31

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements

December 31, 2010 there was $24.0 million outstanding under the 
July 2005 senior unsecured notes.

At December 31, 2010, the fair value of fixed-rate long-term debt 

approximated its carrying value. The fair value of debt is estimated 
using valuation techniques that consider risk-free borrowing rates 
and credit risk.

CAPITAL LEASES WITH RELATED PARTIES — In October 
and November 2004, the Company sold 11 properties, including 
leasehold improvements, to a limited liability company (“LLC”) 
controlled by a group of Company executives, including the 
Company’s Chairman. The LLC obtained borrowings collateralized 
by the land and buildings totaling $6.8 million. The Company 
occupies the land and buildings collateralizing the borrowings under 
a 15-year term lease, with a five-year renewal at the Company’s 
option, at an aggregate annual rental of $716,000. The transaction 
has been accounted for as a financing in the accompanying consoli-
dated financial statements. The rate of interest implicit in the leases 
is approximately 9.7%. Accordingly, the land and buildings, associ-
ated depreciation expense and lease obligations are recorded in the 
Company’s consolidated financial statements. No gain or loss was 
recognized in this transaction. 

In December 2002, the Company sold 10 properties, including 
leasehold improvements, to the LLC. The LLC obtained borrowings 
collateralized by the land and buildings totaling $5.0 million. The 
Company occupies the land and buildings collateralizing the bor-
rowings under a 15-year term lease at an aggregate annual rental of 
approximately $556,000. The transaction has been accounted for as 
a financing in the accompanying consolidated financial statements. 
The rate of interest implicit in the leases is approximately 11.1%. 
Accordingly, the land and buildings, associated depreciation expense 
and lease obligations are recorded in the Company’s consolidated 
financial statements. No gain or loss was recognized in this 
transaction.

SALE-LEASEBACKS — The Company finances a portion of store 
expansion through sale-leaseback transactions. The properties are 
generally sold at net book value and the resulting leases qualify 
and are accounted for as operating leases. The Company does not 
have any retained or contingent interests in the stores nor does the 
Company provide any guarantees, other than a corporate level guar-
antee of lease payments, in connection with the sale-leasebacks.

OTHER DEBT — Other debt at December 31, 2010 and 2009 
includes $3.3 million of industrial development corporation revenue 
bonds. The weighted-average borrowing rate on these bonds in 
2010 was 0.48%. No principal payments are due on the bonds until 
maturity in 2015.

Future maturities under the Company’s long-term debt and 

capital lease obligations are as follows:

(In Thousands)

2011 
2012 
2013 
2014 
2015 
Thereafter 

$13,339
13,285
1,423
1,549
5,039
7,155
$41,790

Income Taxes

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EN

Following is a summary of the Company’s income tax expense for 
the years ended December 31:

(In Thousands) 

2010 

2009 

2008

Current Income Tax Expense (Benefit): 
$      — 
   Federal 
8,932 
   State 
8,932 
Deferred Income Tax Expense (Benefit): 
64,679 
   Federal 
(1,201) 
   State 
63,478  
$72,410 

$40,697 
7,832 
48,529 

$(26,324)
5,062
(21,262)

15,169 

(137)  
15,032  
$63,561  

73,375
1,698
75,073
$  53,811

At December 31, 2010, the Company had a federal net operating 
loss (“NOL”) carryforward of approximately $18.0 million available 
to offset future taxable income. The NOL expires in 2030 and its 
utilization is subject to applicable annual limitations for U.S. federal 
and U.S. state tax purposes, including Section 382 of the Internal 
Revenue Code of 1986, as amended. The Company intends to 
carryforward the NOL to offset future taxable income and does 
not anticipate that its utilization will be impacted by the applicable 
limitations.

As a result of the bonus depreciation provisions in the 2010 
tax acts, the Company has paid more than our anticipated 2010 
federal tax liability. The 2010 acts provided an estimated tax deferral 
of approximately $127.0 million. The Company filed for a refund of 
overpaid federal tax of approximately $81.0 million in January 2011 
and received that refund in February 2011.

Significant components of the Company’s deferred income tax 

liabilities and assets at December 31 are as follows:

32

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
(In Thousands) 

2010 

2009

Deferred Tax Liabilities:
Lease Merchandise and 
  Property, Plant and Equipment 
   Other, Net 
Total Deferred Tax Liabilities 
Deferred Tax Assets:
   Accrued Liabilities 
   Advance Payments 
Federal Net Operating Loss 
 Other, Net 
Total Deferred Tax Assets 
Less Valuation Allowance 
Net Deferred Tax Liabilities 

$248,775  
24,777 
273,552  

$175,293
19,449
194,742

15,859  
15,231  
6,423 
9,386 
46,899 
(860) 
$227,513 

10,848
14,242
—
6,436
31,526
(454)
$163,670

The Company’s effective tax rate differs from the statutory 
U.S. Federal income tax rate for the years ended December 31 
as follows:

Statutory Rate 
Increases in U.S. Federal Taxes  
   Resulting From: 
   State Income Taxes, Net of 
  Federal Income Tax Benefit 
Other, Net 
Effective Tax Rate 

2010 

2009 

2008

35.0% 

35.0% 

35.0%

2.7 
0.3 
38.0% 

2.8 
(1.8) 
36.0% 

3.1
.4
38.5%

The Company files a federal consolidated income tax return in 
the United States and the separate legal entities file in various states 
and foreign jurisdictions. With few exceptions, the Company is no 
longer subject to federal, state and local tax examinations by tax 
authorities for years before 2007. The decrease in the effective rate 
in 2009 was due to the favorable impact of a $2.3 million reversal 
of previously recorded liabilities for uncertain tax positions.

The following table summarizes the activity related to the 

Company’s uncertain tax positions:

(In Thousands) 

2010 

2009 

2008

Balance at January 1,  
Additions based on tax 
  positions related to the 
  current year 
Additions for tax positions 
of prior years 
Prior year reductions 
Statute expirations 
Settlements 
Balance at December 31, 

$1,342 

$3,110 

$3,482

149 

172 

119

18 
 (26) 
(63) 
 (105) 
$1,315 

523 
 (46) 
(2,231) 
 (186) 
$1,342 

559
(349)
(176)
(525)
$3,110

As of December 31, 2010 and 2009, the amount of uncertain 
tax benefits that, if recognized, would affect the effective tax rate 
is $1.3 million, for both years, including interest and penalties. 
During the years ended December 31, 2010, 2009 and 2008, the 
Company recognized interest and penalties of $35,000, $276,000, 
and $435,000, respectively. The Company had $332,000 and 
$349,000 of accrued interest and penalties at December 31, 2010 
and 2009, respectively. The Company recognizes potential interest 
and penalties related to uncertain tax benefits as a component of 
income tax expense.

e
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FN

Commitments and 
Contingencies

The Company leases warehouse and retail store space for most of its 
operations under operating leases expiring at various times through 
2028. The Company also leases certain properties under capital 
leases that are more fully described in Note D. Most of the leases 
contain renewal options for additional periods ranging from one to 
15 years or provide for options to purchase the related property at 
predetermined purchase prices that do not represent bargain pur-
chase options. In addition, certain properties occupied under operat-
ing leases contain normal purchase options. Leasehold improvements 
related to these leases are generally amortized over periods that do 
not exceed the lesser of the lease term or five years. While a majority 
of leases do not require escalating payments, for the leases which 
do contain such provisions the Company records the related lease 
expense on a straight-line basis over the lease term. The Company 
also leases transportation and computer equipment under operating 
leases expiring during the next five years. Management expects that 
most leases will be renewed or replaced by other leases in the normal 
course of business. 

Future minimum lease payments required under operating leases 
that have initial or remaining non-cancelable terms in excess of one 
year as of December 31, 2010, are as follows: 

(In Thousands)

2011 
2012 
2013 
2014 
2015 
Thereafter 

$  96,305
 83,334
 68,450
 55,833
 42,490
 191,506
$537,918

The Company has guaranteed certain debt obligations of some 
of the franchisees amounting to $121.0 million and $128.8 million 
at December 31, 2010 and 2009, respectively. Of this amount, 
approximately $108.3 million represents franchise borrowings 
outstanding under the franchise loan program and approximately 

33

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements

$12.7 million represents franchise borrowings under other debt 
facilities at December 31, 2010. The Company receives guarantee 
fees based on such franchisees’ outstanding debt obligations, which 
it recognizes as the guarantee obligation is satisfied. The Company 
has recourse rights to the assets securing the debt obligations, which 
consist primarily of lease merchandise inventory and fixed assets. As 
a result, the Company has never incurred any, nor does management 
expect to incur any, significant losses under these guarantees. The 
guaranty was amended on June 18, 2010, to increase the maximum 
commitment amount under the facility from $175.0 million to 
$200.0 million; provide for the ability to extend loans to franchisees 
that operate stores located in Canada (other than in the Province of 
Quebec); increase the maximum available amount of swing loans 
from $20.0 million to $25.0 million; reduce the Company’s interest 
obligations with respect to franchisees that operate stores located in 
the United States and establish the Company’s interest obligations 
with respect to franchisees that operate stores located in Canada. 
Rental expense was $96.1 million in 2010, $88.1 million in 

2009, and $81.8 million in 2008. As of December 31, 2010, 
the total amount of sublease income expected to be received was 
$22.1 million.

At December 31, 2010, the Company had non-cancelable 

commitments primarily related to certain advertising and marketing 
programs of $47.5 million. Payments under these commitments 
are scheduled to be $31.5 million in 2011, $13.6 million in 2012, 
$2.2 million in 2013 and $195,000 in 2014.

The Company maintains a 401(k) savings plan for all its full-time 

employees with at least one year of service and who meet certain 
eligibility requirements. The plan allows employees to contribute up 
to 10% of their annual compensation with 50% matching by the 
Company on the first 4% of compensation. The Company’s expense 
related to the plan was $841,000 in 2010, $844,000 in 2009, and 
$775,000 in 2008.

The Company is a party to various claims and legal proceedings 

arising in the ordinary course of business. Management regularly 
assesses the Company’s insurance deductibles, analyzes litigation 
information with the Company’s attorneys and evaluates its loss 
experience. The Company also enters into various contracts in the 
normal course of business that may subject it to risk of financial loss 
if counterparties fail to perform their contractual obligations.

The Company does not currently believe its exposure to loss 
under any claims is probable, nor can the Company estimate a range 
of amounts of loss that are reasonably possible. Notwithstanding 
the foregoing, the Company is currently a party to the following 
proceeding:

In Kunstmann et al v. Aaron Rents, Inc. originally filed with the 

United States District Court, Northern District of Alabama (the 
“court”) on October 28, 2008, plaintiffs alleged that the Company 
improperly classified store general managers as exempt from the 
overtime provisions of the Fair Labor Standards Act. Plaintiffs seek 
to recover unpaid overtime compensation and other damages for 
all similarly situated general managers nationwide for the period 
January 25, 2007 to present. After initially denying plaintiffs’ class 

34

certification motion in April 2009, the court ruled to conditionally 
certify a plaintiff class in early 2010. The current class includes 
237 individuals, which may decrease as discovery continues. Those 
individuals who affirmatively opt to join the class may be required to 
travel at their own expense to Alabama for discovery purposes and/or 
trial. The court’s class certification ruling is procedural only and does 
not address the merits of the plaintiffs’ claims.

The Company believes it has meritorious defenses to the claim 
described above, and intends to vigorously defend itself against the 
litigation. However, this proceeding is still developing, and due to 
inherent uncertainty in litigation and similar adversarial proceed-
ings, there can be no guarantee that the Company will ultimately be 
successful in this proceeding, or in others to which it is currently a 
party. Substantial losses from this proceeding could have a material 
adverse impact upon the Company’s business, financial position or 
results of operations. In addition, the Company’s requirement to 
record or disclose potential losses under generally accepted account-
ing principles could change in the near term depending upon chang-
es in facts and circumstances. The Company believes it has recorded 
an adequate reserve for contingencies at December 31, 2010.

e
t
o

GN

Shareholders’ 
Equity

The Company held 10,664,728 shares in its treasury and was 
authorized to purchase an additional 4,401,815 shares at 
December 31, 2010. The Company repurchased 1,478,805 shares 
of its Nonvoting Common Stock on the open market in 2010. 
The Company did not repurchase any shares of its capital stock in 
2009. The Company repurchased 387,545 shares of its Nonvoting 
Common Stock in 2008.

The Company has 1,000,000 shares of preferred stock authorized. 

The shares are issuable in series with terms for each series fixed by 
the Board and such issuance is subject to approval by the Board of 
Directors. As of December 31, 2010, no preferred shares have 
been issued.

e
t
o

HN

Stock Options and 
Restricted Stock 

The Company’s outstanding stock options are exercisable for its 
Common Stock. The Company estimates the fair value for the 
options on the grant date using a Black-Scholes option-pricing 
model. The expected volatility is based on the historical volatility of 
the Company’s Common Stock over the most recent period gener-
ally commensurate with the expected estimated life of each respective 
grant. The expected lives of options are based on the Company’s his-
torical option exercise experience. Forfeiture assumptions are based 
on the Company’s historical forfeiture experience. The Company 
believes that the historical experience method is the best estimate of 
future exercise and forfeiture patterns currently available. The risk-

free interest rates are determined using the implied yield currently 
available for zero-coupon U.S. government issues with a remaining 
term equal to the expected life of the options. The expected dividend 
yields are based on the approved annual dividend rate in effect and 
current market price of the underlying Common Stock at the time 
of grant. No assumption for a future dividend rate increase has been 
included unless there is an approved plan to increase the dividend in 
the near term. Shares are issued from the Company’s treasury shares 
upon share option exercises.

The results of operations for the year ended December 31, 2010, 
2009 and 2008 include $3.2 million, $2.4 million and $1.4 million, 
respectively, in compensation expense related to unvested grants. At 
December 31, 2010, there was $5.0 million of total unrecognized 
compensation expense related to non-vested stock options which 
is expected to be recognized over a period of 4.2 years. Excess 
tax benefits of $321,000, $3.9 million and $1.8 million are 
included in cash provided by financing activities for the year 
ended December 31, 2010 and 2009, respectively. The Company 
recognizes compensation cost for awards with graded vesting on 
a straight-line basis over the requisite service period for each 
separately vesting portion of the award.

Under the Company’s stock option plans, options granted to date 
become exercisable after a period of two to five years and unexercised 
options lapse 10 years after the date of the grant. Options are subject 
to forfeiture upon termination of service. 

The aggregate number of shares of common stock that may be issued 
or transferred under the incentive stock awards plan is 14,966,112 at 
December 31, 2010.

The Company granted 347,000 and 1,524,000 stock options 
during 2010 and 2008, respectively. The Company did not grant 
any stock options in 2009. The weighted average fair value of 
options granted was $10.31 in 2010 and $5.75 in 2008. The fair 
value for these options was estimated at the date of grant using a 
Black-Scholes option pricing model with the following weighted 
average assumptions for 2010 and 2008, respectively: risk-free 
interest rate 3.59% and 3.47%; a dividend yield of .25% and .25%; 
a volatility factor of the expected market price of the Company’s 
Common Stock of .41 and .38; weighted average assumptions 
of forfeiture rate of 3.89% and 11.77%; and weighted average 
expected life of the option of nine and five years. The aggregate 
intrinsic value of options exercised was $848,000 million, $13.1 
million and $6.4 million in 2010, 2009 and 2008, respectively. The 
total fair value of options vested was $3.2 million and $1.0 million 
in 2010 and 2008, respectively.

Income tax benefits resulting from stock option exercises credited 

to additional paid-in capital totaled $1.4 million, $4.8 million, and 
$3.2 million, in 2010, 2009 and 2008, respectively.

The following table summarizes information about stock options 

outstanding at December 31, 2010:

Range of 
Exercise 
Prices 

$  3.81–10.00 
  10.01–15.00 
  15.01–19.92 
$  3.81–19.92 

Number  
Outstanding 
December 31, 2010 

Options Outstanding 

Weighted Average 
Remaining  
Contractual 
Life (in years) 

Options Exercisable

Weighted  
Average 
Exercise price 

Number 
Exercisable 
 December 31, 2010 

Weighted 
Average
Exercise Price

477,382 
2,551,458 
345,458 
3,374,298 

2.60 
6.29 
8.71 
6.01 

$  8.75 
13.95 
19.61 
 $13.80 

477,382 
1,228,458 
31,958 
1,737,798 

$  8.75
13.79
16.61
$12.46

The table below summarizes option activity for the periods indicated in the Company’s stock option plans:

Options 
(In Thousands) 

Weighted 
Average  

Weighted Average  
Remaining 
Contractual Term 

Aggregate 
Intrinsic Value 
(In Thousands) 

Weighted
Average
Fair Value

Outstanding at January 1, 2010 

Granted 
Exercised 
Forfeited 

Outstanding at December 31, 2010 

Exercisable at December 31, 2010 

3,246 
347 
(110) 
(109) 
3,374  

1,738  

$13.09  
19.92 
11.24 
14.92 
13.80  

 $12.46  

$23,689 
163 
(848) 
(598) 
22,245 

$13,785  

6.01 years  

4.09 years 

$5.77
10.31
4.30
6.56
6.26

$5.87

35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements

The weighted average fair value of unvested options was 

Franchise agreement fee revenue was $3.0 million, $3.8 million 

and $3.2 million and royalty revenue was $47.9 million, $42.3 
million and $36.5 million for the years ended December 31, 2010, 
2009 and 2008, respectively. Deferred franchise and area develop-
ment agreement fees, included in customer deposits and advance 
payments in the accompanying consolidated balance sheets, were 
$5.5 and $5.3 million at December 31, 2010 and 2009, respec-
tively.

Franchised Aaron’s Sales & Lease Ownership store activity is 

summarized as follows:

(Unaudited) 

2010 

2009 

2008

Franchised stores open 
at January 1, 
Opened 
Added through acquisition 
Purchased from the Company 
Purchased by the Company 
Closed, sold or merged 
Franchised stores open 
at December 31, 

597 
62 
10 
10 
(12) 
(3) 

664 

504 
84 
— 
37 
(19) 
(9) 

597 

484
56
12
27
(66)
(9)

504

Company-operated Aaron’s Sales & Lease Ownership store 

activity is summarized as follows:

(Unaudited) 

2010 

2009 

2008

Company-operated stores 
open at January 1, 
Opened 
Added through acquisition 
Closed, sold or merged 
Company-operated stores 
open at December 31, 

1,082 
89 
14 
(36) 

1,037 
85 
19 
(59) 

1,014
54
66
(97)

1,149 

1,082 

1,037

In 2010, the Company acquired the lease contracts, merchan-
dise and other related assets of 30 stores, including 12 franchised 
stores, and merged certain acquired stores into existing stores, 
resulting in a net gain of 14 stores. In 2009, the Company 
acquired the lease contracts, merchandise and other related assets 
of 44 stores, including 19 franchised stores, and merged certain 
acquired stores into existing stores, resulting in a net gain of 
29 stores. In 2008, the Company acquired the lease contracts, 
merchandise and other related assets of 95 stores, including 66 
franchised stores, and merged certain acquired stores into existing 
stores, resulting in a net gain of 68 stores. 

$6.66, $6.08 and $6.08 as of December 31, 2010, 2009 and 2008, 
respectively. The weighted average fair value of options that vested 
during 2010, 2009 and 2008 was $5.87, $5.35 and $4.36, respec-
tively.

The Company granted 300,000 restricted stock unit awards in 
2010. The Company did not grant any restricted stock awards in 
2009 or 2008. Shares of restricted stock or restricted stock units 
may be granted to employees and directors and typically vest over 
approximately three-to four-year periods. Restricted stock grants 
may be subject to one or more objective employment, performance 
or other forfeiture conditions as established at the time of grant. 
Any shares of restricted stock that are forfeited may again become 
available for issuance. Compensation cost for restricted stock is 
equal to the fair market value of the shares at the date of the award 
and is amortized to compensation expense over the vesting period. 
Total compensation expense related to restricted stock was $1.5 
million, $1.3 million and $1.5 million in 2010, 2009 and 2008, 
respectively.

The following table summarizes information about restricted 

stock activity:

(In Thousands) 

Restricted 
Stock 

Weighted 
Average  
Grant Price

Outstanding at January 1, 2010 
   Granted 
   Vested 
   Forfeited 
Outstanding at December 31, 2010 

293 
300 
(147) 
(8) 
  438 

18.84
16.20
18.84
18.84
17.01

e
t
o

IN

Franchising of Aaron’s Sales and 
Lease Ownership Stores

The Company franchises Aaron’s Sales & Lease Ownership stores. 
As of December 31, 2010 and 2009, 946 and 866 franchises had 
been granted, respectively. Franchisees typically pay a non-refundable 
initial franchise fee from $15,000 to $50,000, depending upon 
market size and an ongoing royalty of either 5% or 6% of gross 
revenues. Franchise fees and area development fees are generated 
from the sale of rights to develop, own and operate Aaron’s Sales & 
Lease Ownership stores. These fees are recognized as income when 
substantially all of the Company’s obligations per location are satis-
fied, generally at the date of the store opening. Franchise fees and 
area development fees are received before the substantial completion 
of the Company’s obligations and deferred. Substantially all of the 
amounts reported as non-retail sales and non-retail cost of sales in 
the accompanying consolidated statements of earnings relate to the 
sale of lease merchandise to franchisees.

36

 
 
 
 
 
 
 
 
 
 
 
Acquisitions and Dispositions

The following is a summary of the Company’s intangible assets 

by category:

e
t
o

JN

During 2010, the Company acquired the lease contracts, mer-
chandise and other related assets of a net of 14 sales and lease 
ownership stores for an aggregate purchase price of $17.9 million. 
Consideration transferred consisted primarily of cash. Fair value of 
acquired tangible assets included $6.5 million for lease merchandise, 
$333,000 for fixed assets and $34,000 for other assets. The excess 
cost over the fair value of the assets and liabilities acquired in 2010, 
representing goodwill, was $9.2 million. The fair value of acquired 
separately identifiable intangible assets included $748,000 for cus-
tomer lists, $541,000 for non-compete intangibles and $496,000 for 
acquired franchise development rights. 

During 2009, the Company acquired the lease contracts, 
merchandise and other related assets of a net of 29 sales and lease 
ownership stores for an aggregate purchase price of $25.2 million. 
Consideration transferred consisted primarily of cash. Fair value of 
acquired tangible assets included $9.5 million for lease merchan-
dise, $712,000 for fixed assets and $28,000 for other assets. The 
excess cost over the fair value of the assets and liabilities acquired in 
2010, representing goodwill, was $12.0 million. The fair value of 
acquired separately identifiable intangible assets included $1.1 mil-
lion for customer lists, $695,000 for non-compete intangibles and 
$477,000 for acquired franchise development rights.

During 2008, the Company acquired the lease contracts, 
merchandise and related assets of a net of 68 sales and lease 
ownership stores for an aggregate purchase price of $79.8 mil-
lion. Consideration transferred consisted primarily of cash. Fair 
value of acquired tangible assets included $28.5 million for lease 
merchandise, $2.1 million for fixed assets, and $66,000 for other 
assets. The excess cost over the fair value of the assets and liabili-
ties acquired in 2008, representing goodwill, was $44.1 million. 
The fair value of acquired separately identifiable intangible assets 
included $4.3 million for customer lists and $1.9 million for 
acquired franchise development rights. 

Acquisitions have been accounted for as purchases, and the 
results of operations of the acquired businesses are included in the 
Company’s results of operations from their dates of acquisition. 
The effect of these acquisitions on the 2010, 2009 and 2008 con-
solidated financial statements was not significant. The estimated 
amortization of customer lists, reacquired franchise development 
rights and non-compete intangibles in future years approximates 
$636,000, $432,000, $148,000, $64,000 and $63,000 for 2011, 
2012, 2013, 2014 and 2015, respectively. 

(In Thousands)  

2010 

2009 

2008

Customer Relationship 
  Intangible, Gross 
Accumulated Amortization on 
  Customer Relationship Intangible 
Non-Compete Intangible, Gross 
Accumulated Amortization 
  on Non-Compete Intangible 
Reacquired Franchise 
  Intangible, Gross 
Accumulated Amortization on 
  Reacquired Franchise Rights 

$748 

$1,677 

$4,250

(205) 
496 

(469) 
477 

(699)
1,931

(52) 

(109) 

(139)

541 

861 

(109) 

(191) 

—

—

The Company sells sales and lease ownership stores to fran-
chisees and third party operators during the course of the year. 
The Company sold 11, 37 and 27 of its sales and lease ownership 
locations in 2010, 2009 and 2008, respectively. The effect of these 
sales on the consolidated financial statements was not significant.

e
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o

KN

Segments

Description of Products and Services of 
Reportable Segments

Aaron’s, Inc. has three reportable segments: sales and lease owner-
ship, franchise and manufacturing. During 2008, the Company sold 
its corporate furnishings division. The sales and lease ownership 
division offers electronics, residential furniture, appliances and 
computers to consumers primarily on a monthly payment basis with 
no credit requirements. The Company’s franchise operation sells 
and supports franchisees of its sales and lease ownership concept. 
The manufacturing division manufactures upholstered furniture and 
bedding predominantly for use by Company-operated and franchised 
stores. The Company has elected to aggregate certain operating 
segments.

Earnings before income taxes for each reportable segment are 
generally determined in accordance with accounting principles gen-
erally accepted in the United States with the following adjustments:

•  Sales and lease ownership revenues are reported on the cash basis 

for management reporting purposes.

•  A predetermined amount of each reportable segment’s revenues 

is charged to the reportable segment as an allocation of corporate 
overhead. This allocation was approximately 2% in 2010, 2009 
and 2008.

37

Notes to Consolidated Financial Statements

•  Accruals related to store closures are not recorded on the report-

able segments’ financial statements, but are rather maintained and 
controlled by corporate headquarters.

•  The capitalization and amortization of manufacturing variances are 
recorded on the consolidated financial statements as part of Cash 
to Accrual and Other Adjustments and are not allocated to the seg-
ment that holds the related lease merchandise.

•  Advertising expense in the sales and lease ownership division is 

estimated at the beginning of each year and then allocated to the 
division ratably over time for management reporting purposes. 
For financial reporting purposes, advertising expense is recognized 
when the related advertising activities occur. The difference 
between these two methods is reflected as part of the Cash to 
Accrual and Other Adjustments line below.

•  Sales and lease ownership lease merchandise write-offs are recorded 

using the direct write-off method for management reporting 
purposes and using the allowance method for financial reporting 
purposes. The difference between these two methods is reflected as 
part of the Cash to Accrual and Other Adjustments line below.

•  Interest on borrowings is estimated at the beginning of each year. 
Interest is then allocated to operating segments based on relative 
total assets.

Revenues in the “Other” category are primarily revenues of the 
Aaron’s Office Furniture division, from leasing space to unrelated 
third parties in the corporate headquarters building and revenues 
from several minor unrelated activities. The pre-tax losses in the 
“Other” category are the net result of the activity mentioned 
above, net of the portion of corporate overhead not allocated to the 
reportable segments for management purposes.

Measurement of Segment Profi t or Loss and 
Segment Assets

The Company evaluates performance and allocates resources based 
on revenue growth and pre-tax profit or loss from operations. The 
accounting policies of the reportable segments are the same as those 
described in the summary of significant accounting policies except 
that the sales and lease ownership division revenues and certain other 
items are presented on a cash basis. Intersegment sales are completed 
at internally negotiated amounts. Since the intersegment profit and 
loss affect inventory valuation, depreciation and cost of goods sold 
are adjusted when intersegment profit is eliminated in consolidation.

Factors Used by Management to Identify the 
Reportable Segments

The Company’s reportable segments are based on the operations 
of the Company that the chief operating decision maker regularly 
reviews to analyze performance and allocate resources among busi-
ness units of the Company.

As discussed in Note N, the Company sold substantially all of 

the assets of the Aaron’s Corporate Furnishings division during 
the fourth quarter of 2008. For financial reporting purposes, this 
division has been classified as a discontinued operation and is not 
included in our segment information as shown below.

38

(In Thousands) 

Revenues From External Customers: 
Sales and Lease Ownership 
Franchise 
Other 
Manufacturing 
Revenues of Reportable Segments 
Elimination of Intersegment Revenues   
Cash to Accrual Adjustments 

Total Revenues from External Customers from Continuing Operations 

Earnings Before Income Taxes: 
Sales and Lease Ownership 
Franchise 
Other 
Manufacturing 
Earnings Before Income Taxes for Reportable Segments 
Elimination of Intersegment Profit 
Cash to Accrual and Other Adjustments 

Total Earnings from Continuing Operations Before Income Taxes 

Assets: 
Sales and Lease Ownership 
Franchise 
Other 
Manufacturing 

Total Assets from Continuing Operations 

Depreciation and Amortization: 
Sales and Lease Ownership 
Franchise 
Other 
Manufacturing 

Total Depreciation and Amortization from Continuing Operations 

Interest Expense: 
Sales and Lease Ownership 
Franchise 
Other 
Manufacturing 

Total Interest Expense from Continuing Operations 

Capital Expentitures: 
Sales and Lease Ownership 
Franchise 
Other 
Manufacturing 

Total Capital Expenditures from Continuing Operations 
Revenues From Canadian Operations (included in totals above):

Sales and Lease Ownership 

Assets From Canadian Operations (included in totals above):

Sales and Lease Ownership 

Year Ended  
December 31, 
2010 

Year Ended 
December 31, 
2009 

Year Ended
December 31,
2008

$1,803,778 
59,112 
16,514 
79,115 
1,958,519 
(80,109) 
(1,563) 
$1,876,847 

$   159,417 
45,953 
(8,165) 
3,216 
200,403 
(3,218) 
(6,399) 
$   190,786 

$1,248,785 
55,789 
189,198 
14,723 
$1,508,495 

$   539,669 
41 
6,864 
2,958 
$   549,532 

$       2,937 
— 
144 
15 
$       3,096 

$          275 
— 
679 
904 

$       1,858 

$1,685,841 
52,941 
19,320 
72,473 
1,830,575 
(73,184) 
(4,604) 
$1,752,787 

$   147,261 
39,335 
(5,676) 
3,329 
184,249 
(3,341) 
(4,469) 
$   176,439 

$1,110,675 
51,245 
144,024 
15,512 
$1,321,456 

$   508,218 
192 
9,073 
1,888 
$   519,371 

$       4,030 
— 
254 
15 
$       4,299 

$          275 

706 
239 

$       1,220 

$1,526,405
45,025
25,781
68,720
1,665,931
(69,314)
(4,009)
$1,592,608

$   113,513
32,933
(60)
1,350
147,736
(1,332)
(6,824)
$   139,580

$1,019,338
39,831
152,934
 21,167
$1,233,270

$   461,182
350
8,016
1,845
$   471,393

$       7,621 
—
182
15
$       7,818

$          275
—
734
239

$       1,247

$       4,470 

$       3,781 

$       8,716

$     15,093 

$       6,469 

$       7,985 

39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements

Information on segments and a reconciliation to earnings before 

income taxes from continuing operations are as follows: 

e
t
o

LN

Related Party Transactions

The Company leases certain properties under capital leases with cer-
tain related parties that are more fully described in Note D above.

In 2009, the Company sponsored the son of its Chief 

Operating Officer as a driver for the Robert Richardson Racing 
team in the NASCAR Nationwide Series at a cost of $1.6 million. 

The Company also paid $22,000 for team decals, apparel and 
driver travel to corporate promotional events. The sponsorship 
agreement expired at the end of the year and was not renewed. 
Motor sports promotions and sponsorships are an integral part of 
the Company’s marketing programs.

In the second quarter of 2009, the Company entered into an 

agreement with R. Charles Loudermilk, Sr., Chairman of the 
Board of Directors of the Company, to exchange 750,000 of 
Mr. Loudermilk, Sr.’s shares of the Company’s Class A Common 
Stock for 624,503 shares of its Nonvoting Common Stock having 
approximately the same fair market value, based on a 30 trading 
day average.

Quarterly Financial Information (Unaudited)

e
t
o

MN

(In Thousands, Except Per Share) 

First Quarter 

Second Quarter 

Third Quarter 

Fourth Quarter

Year Ended December 31, 2010 
Revenues 
Gross Profit* 
Earnings Before Taxes From Continuing Operations 
Net Earnings 
Earnings Per Share  
Earnings Per Share Assuming Dilution   

Year Ended December 31, 2009 
Revenues 
Gross Profit* 
Earnings Before Taxes From Continuing Operations 
Net Earnings From Continuing Operations 
(Loss) Earnings From Discontinued Operations, Net of Tax 
Earnings Per Share  
Earnings Per Share Assuming Dilution   

$495,269 
239,827 
59,562 
36,975 
.45 
.45  

$473,950 
226,571 
57,236 
35,360 
(209) 
.44 
.43  

$444,999 
215,725 
39,329  
24,435 
.30  
.30  

$417,310 
206,191 
44,350  
27,826 
(76) 
.34  
.34  

$452,150  
217,994 
42,085 
26,179 
.32 
.32  

$415,259  
203,254 
34,999 
24,655 
(19) 
.30 
.30  

$484,429 
226,822
49,810
30,787
.38
.38

$446,268 
207,323
39,854
25,037
27
.31
.31 

*  Gross profit is the sum of lease revenues and fees, retail sales, and non-retail sales less retail cost of sales, non-retail cost of sales, depreciation of lease merchandise and 

write-offs of lease merchandise.

40

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
e
t
o

NN

Discontinued Operations

e
t
o

ON

Deferred Compensation Plan

On September 12, 2008, the Company entered into an agreement 
with CORT Business Services Corporation to sell substantially all of 
the assets of its Aaron’s Corporate Furnishings division and to trans-
fer certain of the Aaron’s Corporate Furnishings division’s liabilities 
to CORT. The Aaron’s Corporate Furnishings division, which 
operated at 47 stores, primarily engaged in the business of leasing 
and selling residential furniture, electronics, appliances, housewares 
and accessories. The Company consummated the sale of the Aaron’s 
Corporate Furnishings division in the fourth quarter of 2008.

The consideration for the assets consisted of $72 million in 
cash plus payments for certain accounts receivable of the Aaron’s 
Corporate Furnishings division, subject to certain adjustments, 
including for differences in the amount of the Aaron’s Corporate 
Furnishings division’s inventory at closing and in the monthly rent 
potential of the division’s merchandise on lease at closing as com-
pared to certain benchmark ranges set forth in the purchase agree-
ment. The assets transferred include all of the Aaron’s Corporate 
Furnishings division’s lease contracts with customers and certain 
other contracts, certain inventory and accounts receivable and store 
leases or subleases for 27 locations. CORT assumed performance 
obligations under transferred lease and certain other contracts and 
customer deposits. The Company retained other liabilities of the 
Aaron’s Corporate Furnishings division, including its accounts 
payable and accrued expenses. Included in the 2008 results is a 
$1.2 million pre-tax gain on the sale of the Aaron’s Corporate 
Furnishings division in the fourth quarter of 2008.

Summarized operating results for the Aaron’s Corporate 

Furnishings division for the years ended December 31 are 
as follows:

(In Thousands) 

 2010 

2009 

2008

Revenues 
(Loss) Earnings Before Income Taxes 
(Loss) Earnings From Discontinued 
Operations, Net of Tax 

$ — 
 — 

$ — 
(447) 

$83,359
7,162

 — 

(277) 

4,420

Effective July 1, 2009, the Company implemented the Aaron’s, Inc. 
Deferred Compensation Plan (the “Plan”) an unfunded, nonquali-
fied deferred compensation plan for a select group of management, 
highly compensated employees and non-employee directors. On a 
pre-tax basis, eligible employees can defer receipt of up to 75% of 
their base compensation and up to 100% of their incentive pay com-
pensation, and eligible non-employee directors can defer receipt of 
up to 100% of both their cash and stock director fees. In addition, 
the Company may elect to make restoration matching contributions 
on behalf of eligible employees to compensate for certain limitations 
on the amount of matching contributions an employee can receive 
under the Company’s tax-qualified 401(k) plan. 

Compensation deferred under the Plan is credited to each 

participant’s deferral account and a deferred compensation liability 
is recorded in accounts payable and accrued expenses in the con-
solidated balance sheets. The deferred compensation plan liability 
was approximately $3.5 million and $713,000 as of December 31, 
2010 and 2009, respectively. Liabilities under the Plan are recorded 
at amounts due to participants, based on the fair value of partici-
pants’ selected investments. The Company has established a Rabbi 
Trust to fund obligations under the Plan with Company-owned 
life insurance. The obligations are unsecured general obligations of 
the Company and the participants have no right, interest or claim 
in the assets of the Company, except as unsecured general creditors. 
The cash surrender value of these policies totaled $3.5 million and 
$772,000 as of December 31, 2010 and 2009, respectively, and is 
included in prepaid expenses and other assets in the consolidated 
balance sheets.

Deferred compensation expense charged to operations for 
the Company’s matching contributions totaled $231,000 and 
$130,000 in 2010 and 2009, respectively. No benefits have been 
paid as of December 31, 2010.

41

 
Management Report on Internal Control 
Over Financial Reporting

Management of Aaron’s, Inc. and subsidiaries (the “Company”) 
is responsible for establishing and maintaining adequate internal 
control over financial reporting as defined in Rules 13a-15(f) and 
15d-15(f) under the Securities Exchange Act of 1934, as amended.
Because of its inherent limitations, internal control over 
financial reporting may not prevent or detect misstatements. 
Projections of any evaluation of effectiveness to future periods 
are subject to the risk that controls may become inadequate 
because of changes in conditions or that the degree of compliance 
with the policies or procedures may deteriorate. Internal control 
over financial reporting cannot provide absolute assurance of 
achieving financial reporting objectives because of its inherent 
limitations. Internal control over financial reporting is a process 
that involves human diligence and compliance and is subject to 
lapses in judgment and breakdowns resulting from human failures. 
Internal control over financial reporting also can be circumvented 
by collusion or improper management override. Because of such 
limitations, there is a risk that material misstatements may not 
be prevented or detected on a timely basis by internal control 

over financial reporting. However, these inherent limitations are 
known features of the financial reporting process. Therefore, it is 
possible to design into the process safeguards to reduce, though not 
eliminate, the risk.

The Company’s management assessed the effectiveness of 
the Company’s internal control over financial reporting as of 
December 31, 2010. In making this assessment, the Company’s 
management used the criteria set forth by the Committee of 
Sponsoring Organizations of the Treadway Commission (COSO) 
in Internal Control-Integrated Framework.

Based on its assessment, management believes that, as of 

December 31, 2010, the Company’s internal control over financial 
reporting was effective based on those criteria.

The Company’s internal control over financial reporting as of 
December 31, 2010 has been audited by Ernst & Young LLP, an 
independent registered public accounting firm, as stated in their 
report dated February 25, 2011, which expresses an unqualified 
opinion on the effectiveness of the Company’s internal control 
over financial reporting as of December 31, 2010.

Report of Independent Registered Public Accounting Firm 
on Financial Statements

The Board of Directors of Aaron’s, Inc. and subsidiaries

We have audited the accompanying consolidated balance sheets of 
Aaron’s, Inc. and subsidiaries as of December 31, 2010 and 2009, 
and the related consolidated statements of earnings, shareholders’ 
equity, and cash flows for each of the three years in the period ended 
December 31, 2010. These financial statements are the responsibility 
of the Company’s management. Our responsibility is to express an 
opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of 
the Public Company Accounting Oversight Board (United States). 
Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether the financial statements 
are free of material misstatement. An audit includes examining, 
on a test basis, evidence supporting the amounts and disclosures 
in the financial statements. An audit also includes assessing the 
accounting principles used and significant estimates made by 
management, as well as evaluating the overall financial statement 
presentation. We believe that our audits provide a reasonable 
basis for our opinion.

In our opinion, the financial statements referred to above 
present fairly, in all material respects, the consolidated financial 
position of Aaron’s, Inc. and subsidiaries at December 31, 2010 
and 2009, and the consolidated results of their operations and 
their cash flows for each of the three years in the period ended 
December 31, 2010, in conformity with U.S. generally accepted 
accounting principles.

We also have audited, in accordance with the standards of the 

Public Company Accounting Oversight Board (United States), 
Aaron’s, Inc. and subsidiaries’ internal control over financial 
reporting as of December 31, 2010, based on criteria established in 
Internal Control-Integrated Framework issued by the Committee 
of Sponsoring Organizations of the Treadway Commission and 
our report dated February 25, 2011 expressed an unqualified 
opinion thereon.

Atlanta, Georgia
February 25, 2011

42

Report of Independent Registered Public Accounting Firm 
on Internal Control Over Financial Reporting

The Board of Directors of Aaron’s, Inc. and subsidiaries

We have audited Aaron’s, Inc. and subsidiaries’ internal control 
over financial reporting as of December 31, 2010, based on criteria 
established in Internal Control — Integrated Framework issued 
by the Committee of Sponsoring Organizations of the Treadway 
Commission (the COSO criteria). Aaron’s, Inc. and subsidiaries’ 
management is responsible for maintaining effective internal 
control over financial reporting, and for its assessment of the 
effectiveness of internal control over financial reporting included 
in the accompanying Management Report on Internal Control 
over Financial Reporting. Our responsibility is to express an opinion 
on the company’s internal control over financial reporting based on 
our audit. 

We conducted our audit in accordance with the standards of 
the Public Company Accounting Oversight Board (United States). 
Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether effective internal 
control over financial reporting was maintained in all material 
respects. Our audit included obtaining an understanding of 
internal control over financial reporting, assessing the risk that 
a material weakness exists, testing and evaluating the design and 
operating effectiveness of internal control based on the assessed 
risk, and performing such other procedures as we considered 
necessary in the circumstances. We believe that our audit 
provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a 
process designed to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of financial 
statements for external purposes in accordance with generally 
accepted accounting principles. A company’s internal control 
over financial reporting includes those policies and procedures 
that (1) pertain to the maintenance of records that, in reasonable 

detail, accurately and fairly reflect the transactions and dispositions 
of the assets of the company; (2) provide reasonable assurance 
that transactions are recorded as necessary to permit preparation 
of financial statements in accordance with generally accepted 
accounting principles, and that receipts and expenditures of the 
company are being made only in accordance with authorizations 
of management and directors of the company; and (3) provide 
reasonable assurance regarding prevention or timely detection of 
unauthorized acquisition, use or disposition of the company’s assets 
that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over 

financial reporting may not prevent or detect misstatements. Also, 
projections of any evaluation of effectiveness to future periods are 
subject to the risk that controls may become inadequate because of 
changes in conditions, or that the degree of compliance with the 
policies or procedures may deteriorate.

In our opinion, Aaron’s, Inc. and subsidiaries maintained, in all 
material respects, effective internal control over financial reporting 
as of December 31, 2010, based on the COSO criteria.

We also have audited, in accordance with the standards of the 

Public Company Accounting Oversight Board (United States), 
the consolidated balance sheets of Aaron’s, Inc. and subsidiaries 
as of December 31, 2010 and 2009 and the related consolidated 
statements of earnings, shareholders’ equity and cash flows for 
each of the three years in the period ended December 31, 2010 of 
Aaron’s, Inc. and subsidiaries and our report dated February 25, 
2011 expressed an unqualified opinion thereon.

Atlanta, Georgia
February 25, 2011

43

 
Common Stock Market Prices and Dividends

The Company’s Common Stock is listed on the New York 

Stock Exchange under the symbol “AAN.”

The number of shareholders of record of the Company’s 
Common Stock at February 24, 2011 was 282. The closing price 
for the Common Stock at February 23, 2011 was $23.18.

The following table shows the range of high and low closing 
prices per share for the Nonvoting Common Stock and Class A 
Common Stock (now known as the Common Stock) and the quar-
terly cash dividends declared per share for the periods indicated.

Subject to our ongoing ability to generate sufficient income, any 
future capital needs and other contingencies, we expect to continue 
our policy of paying dividends. Under our revolving credit agree-
ment, we may pay cash dividends in any year only if the dividends 
do not exceed 50% of our consolidated net earnings for the prior 
fiscal year plus the excess, if any, of the cash dividend limitation 
applicable to the prior year over the dividend actually paid in the 
prior year.

Common Stock  

High 

Low 

Cash
Dividends
Per Share

COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among Aaron's, Inc., the S&P Smallcap 600 Index,
the S&P Midcap 400 index and a Peer Group

December 31, 2010
Fourth Quarter (December 13, 
2010 – December 31, 2010)(1) 

$20.67 

$19.73 

$.013

Former Nonvoting Common Stock   High 

Low 

Cash
Dividends
Per Share

December 31, 2010
First Quarter(2) 
Second Quarter(2) 
Third Quarter 
Fourth Quarter (October 1, 
2010 – December 10, 2010)(1) 

December 31, 2009
First Quarter(2) 
Second Quarter(2) 
Third Quarter(2) 
Fourth Quarter(2) 

$22.47 
 24.32 
 18.62 

$18.25 
 17.05 
 16.16 

$.012
.012
.012

22.53 

16.92 

NA

$18.67 
 23.47 
 21.35 
 19.68 

$13.91 
 17.17 
 16.55 
 16.40 

$200

$180

$160

$140

$120

$100

$80

$60

$40

$20

$0

12/05

12/06

12/07

12/08

12/09

12/10

Aaron's, Inc.

S&P Smallcap 600

S&P Midcap 400

Peer Group

$.011
.011
.011
.012

Cash
Dividends
Per Share

The line graph above and the table below compare, for the 
last five fiscal years of the Company, the yearly percentage change 
in the cumulative total shareholder returns (assuming reinvestment 
of dividends) on the Company’s Common Stock with that of the 
S&P SmallCap 600 Index and a Peer Group. For 2010, the Peer 
Group consisted of Rent-A-Center, Inc. The stock price perfor-
mance shown is not necessarily indicative of future performance. 

Former Class A Common Stock  

High 

Low 

12/05  12/06  12/07  12/08  12/09  12/10

100.00  136.38  89.47  114.14  117.37  160.03
Aaron’s, Inc. 
S&P Smallcap 600  100.00  115.12  114.78  79.11  99.34  125.47
S&P Midcap 400  100.00  110.32  119.12  75.96  104.36  132.16
100.00  156.47  76.99  93.58  93.96  172.03
Peer Group 

Copyright© 2011 Standard & Poor’s, a division of The McGraw-Hill Companies Inc. All rights 
reserved. (www.researchdatagroup.com/S&P.htm)

December 31, 2010
First Quarter(2) 
Second Quarter(2) 
Third Quarter 
Fourth Quarter (October 1, 
2010 – December 10, 2010)(1) 
December 31, 2009
First Quarter(2) 
Second Quarter(2) 
Third Quarter(2) 
Fourth Quarter(2) 

$18.10 
 19.85 
 18.40 

$14.60 
 13.55 
 13.00 

$.012
.012
.012

 21.03 

16.81 

NA

$ 15.60 
 20.30 
 16.73 
 15.77 

$ 10.50 
 14.83 
 13.38 
 9.56 

$ .011
.011
.011
.012

(1) Effective December 13, 2010 shares of the former Nonvoting Common Stock 
were converted into shares of Class A Common Stock and the Class A Common 
Stock was renamed Common Stock.

(2) Shares have been adjusted for the effect of the 3-for-2 partial stock split dis-
tributed on April 15, 2010 and effective April 16, 2010.

44

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Board of Directors
R. Charles Loudermilk, Sr.
Chairman of the Board, Aaron’s, Inc.

Ronald W. Allen (2)
Retired Chairman of the Board, 
President and Chief Executive Officer, Delta 
Air Lines, Inc.

Leo Benatar (1, 3, 4)
Principal, Benatar & Associates

William K. Butler, Jr.
Chief Operating Officer, Aaron’s, Inc.

Gilbert L. Danielson
Executive Vice President, Chief 
Financial Officer, Aaron’s, Inc.

David L. Kolb (2, 4)
Retired Chairman and Chief Executive 
Officer, Mohawk Industries, Inc.

Robert C. Loudermilk, Jr.
President, Chief Executive Officer, 
Aaron’s, Inc.

John C. Portman, Jr.(4)
Chairman of the Board, Portman Holdings, 
LLC; Chairman, AMC, Inc.; and Chairman, 
John Portman & Associates

Ray M. Robinson(3)
President Emeritus, East Lake Golf 
Club and Vice Chairman, East Lake 
Community Foundation

John Schuerholz (2, 3)
President, The Atlanta Braves

Director Emeritus
Earl Dolive
Vice Chairman of the Board, Emeritus, 
Genuine Parts Company

Officers
Corporate
R. Charles Loudermilk, Sr.*
Chairman of the Board

Robert C. Loudermilk, Jr.*
President, Chief Executive Officer

William K. Butler, Jr.*
Chief Operating Officer

Gilbert L. Danielson*
Executive Vice President,
Chief Financial Officer

James L. Cates*
Senior Group Vice President,
Corporate Secretary

Elizabeth L. Gibbs*
Vice President, General Counsel

John T. Trainor*
Vice President, 
Chief Information Officer

Michael W. Jarnagin
Vice President, Manufacturing

James C. Johnson
Vice President, Internal Audit

Robert P. Sinclair, Jr.*
Vice President, Corporate Controller

D. Chad Strickland
Vice President, Employee Relations

Danny Walker, Sr.
Vice President, Internal Security

Aaron’s Sales & Lease 
Ownership Division
K. Todd Evans*
Vice President, Franchising

Mitchell S. Paull*
Senior Vice President,
Merchandising and Logistics

Gregory G. Bellof
Vice President, Mid-Atlantic Operations

(1) Lead Director

(2) Member of Audit Committee

(3)  Member of Compensation Committee

(4)  Member of Nominating Committee

* Executive Officer

Michael C. Bennett
Vice President, Great Lakes Operations

David A. Boggan
Vice President, Mississippi 
Valley Operations

David L. Buck
Vice President, Southwestern Operations

Todd G. Coppedge
Vice President, Midwest Operations

Paul A. Doize
Vice President, Real Estate

Joseph N. Fedorchak
Vice President, Eastern Operations

Scott L. Harvey
Vice President, Management Development

Kevin J. Hrvatin
Vice President, Western Operations

Jason M. McFarland
Vice President, Mid-American Operations

Steven A. Michaels
Vice President, Finance

Tristan J. Montanero
Vice President, Central Operations

Brock M. Roberts
Vice President, Northeastern Operations

Mark A. Rudnick
Vice President, Marketing

Michael P. Ryan
Vice President, Northern Operations

Marco A. Scalise
Vice President, Customer Account 
Management

Aaron’s Office Furniture Division
Ronald M. Benedit
Vice President, Operations

45

Corporate and Shareholder Information

Corporate Headquarters
309 E. Paces Ferry Rd., N.E.
Atlanta, Georgia 30305-2377
(404) 231-0011
www.aarons.com 
www.aaronsinc.com

Subsidiaries
Aaron Investment Company
4005 Kennett Pike
Greenville, Delaware 19807
(302) 888-2351

Aaron’s Canada, ULC
309 E. Paces Ferry Rd., N.E.
Atlanta, Georgia 30305-2377
(404) 231-0011

Annual Shareholders Meeting
The annual meeting of the share holders of 
Aaron’s, Inc. will be held on Tuesday, May 3, 
2011, at 10:00 a.m. EDT on the 4th Floor, 
SunTrust Plaza, 303 Peachtree Street, N.E., 
Atlanta, Georgia 30303

Transfer Agent and Registrar
Computershare Investor Services
Canton, Massachusetts

General Counsel
Kilpatrick Townsend & Stockton LLP
Atlanta, Georgia

Form 10-K

Shareholders may obtain a copy of the 
Company’s annual report on Form 10-K 
filed with the Securities and Exchange 
Commission upon written request, without 
charge. Such requests should be sent to the 
attention of Gilbert L. Danielson, Execu-
tive Vice President, Chief Financial Officer, 
Aaron’s, Inc., 309 E. Paces Ferry Rd., N.E., 
Atlanta, Georgia 30305-2377.

Stock Listing
Aaron’s, Inc.’s Common Stock is traded on 
the New York Stock Exchange under the 
symbol “AAN.”

Forward-Looking Statements
Certain written and oral statements made 
by our Company may constitute “forward-
looking statements” as defined under the 
Private Securities Litigation Reform Act of 
1995, including statements made in this 
report and in the Company’s filings with 
the Securities and Exchange Commission. 
All statements which address operating 
performance, events, or developments that 
we expect or anticipate will occur in the 
future — including growth in store openings, 
franchises awarded, and market share, and 
statements expressing general optimism about 
future operating results — are forward-looking 
statements. Forward-looking statements are 
subject to certain risks and uncertainties that 
could cause actual results to differ materially. 
The Company undertakes no obligation to 
publicly update or revise any forward-looking 
statements. For a discussion of such risks and 
uncertainties, see “Risk Factors” in Item 1A 
of the Company’s Annual Report on Form 
10-K filed with the Securities and Exchange 
Commission.

46

46

309 E. Paces Ferry Rd., N.E. 
Atlanta, Georgia 30305-2377 
(404) 231-0011 
www.aarons.com  
www.aaronsinc.com