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Aaron's Company

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Sector Industrials
Industry Rental & Leasing Services
Employees 10,000+
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FY2011 Annual Report · Aaron's Company
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AARON’S®

brings it home.

Annual Report 2011

ABOUT US

a

aron’s, Inc. serves consumers through the sale and lease 
ownership and specialty retailing of residential furniture, 
consumer electronics, home appliances and accessories in 

over 1,950 Company-operated and franchised stores in the United States 
and Canada. Aaron’s is the industry leader in serving the moderate-income 
consumer and offering affordable payment plans, quality merchandise 
and superior service. The Company’s strategic focus is on growing the 
sales and lease ownership business through the addition of new Company-
operated stores by both internal expansion and acquisitions, as well as 
through its successful and expanding franchise program.

CONTENTS

Financial Highlights  . . . . . . . . . . . . . . . . . . . . .  1

To Our Shareholders . . . . . . . . . . . . . . . . . . . . 2

Aaron’s is Still Bringing it Home  . . . . . . . . . .  4

Notes to Consolidated  
Financial Statements . . . . . . . . . . . . . . . . . . . 27

Management’s Report on Internal  
Control Over Financial Reporting  . . . . . . . 43

Selected Financial Information . . . . . . . . . . . 12

Management’s Discussion and  
Analysis of Financial Condition  
and Results of Operations . . . . . . . . . . . . . . .13

Consolidated Balance Sheets . . . . . . . . . . . 23

Report of Independent Registered  
Public Accounting Firm on  
Financial Statements . . . . . . . . . . . . . . . . . . . 43

Report of Independent Registered  
Public Accounting Firm on Internal  
Control Over Financial Reporting  . . . . . . . 44

Consolidated Statements  
of Earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Market Information, Holders  
and Dividends  . . . . . . . . . . . . . . . . . . . . . . . . . 45

Consolidated Statements of  
Shareholders’ Equity . . . . . . . . . . . . . . . . . . . 25

Consolidated Statements  
of Cash Flows  . . . . . . . . . . . . . . . . . . . . . . . . . 26

Board of Directors and Officers . . . . . . . . .  47

Corporate and Shareholder  
Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

FINANCIAL HIGHLIGHTS

(Dollar Amounts in Thousands,  
Except Per Share) 

OpERATING RESULTS
Revenues 

Earnings Before Taxes 

Net Earnings 

Earnings Per Share 

Earnings Per Share Assuming Dilution    

FINANCIAL pOSITION
Total Assets 

Lease Merchandise, Net 

Credit Facilities 

Shareholders’ Equity 

Book Value Per Share 

Debt to Capitalization 

Pretax Profit Margin 

Net Profit Margin 

Return on Average Equity 

STORES OpEN AT YEAR-ENd
Aaron’s Sales & Lease Ownership 

Aaron’s Sales & Lease Ownership Franchised* 

HomeSmart 

Aaron’s Office Furniture 

Total Stores 

Year Ended 
December 31, 
2011 

Year Ended
December 31, 
2010 

Percentage 
Change

$2,024,049 

$1,876,847  

7.8%

183,377 

113,767 

1.46 

1.43 

 190,786  

 118,376  

 1.46  

1.44  

(3.9)

(3.9)

(0.0)

(0.7)

$1,735,149 

$1,502,072  

15.5%

862,276 

153,789 

976,554 

12.91 

13.6% 

9.1 

5.6 

11.6 

1,160 

713 

71 

1 

1,945 

5.9

268.0

(0.3)

5.6

 814,484  

 41,790 

 979,417  

 12.23 

4.1%

10.2

6.3

12.7

 1,146  

664  

3 

1  

 1,814  

1.2%

7.4

2,266.7

0.0

7.2%

*  Aaron’s Sales & Lease Ownership franchised stores are not owned or operated by Aaron’s, Inc.

Revenues By Year

)
s
d
n
a
s
u
o
h
t
n

i
$
(

$2,250,000

120000

2,000,000

100000

1,750,000

1,500,000

80000

1,250,000

1,000,000

60000

750,000

40000

500,000

225,000

20000

0

0
2007

2008

2009

2010

2011

)
s
d
n
a
s
u
o
h
t
n

i
$
(

2500000

2250000
$120,000

2000000
100,000
1750000

1500000
80,000

1250000
60,000
1000000

750000
40,000

500000
20,000
250000

0
0

Net Earnings By Year

2007

2008

2009

2010

2011

1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TO OUR SHAREHOLdERS

t

The strength of the Aaron’s business model 
was evident in our operating results for 2011 
and remains the foundation for continued 
growth. We achieved record revenues during 
the year and our earnings, excluding certain 
unusual items, were also at a record level. 

The economic environment in which we operate 
continues to be challenging with high rates of 
unemployment in most of our markets, and our 
typical customer remains credit-constrained. 
We believe Aaron’s is well-positioned for this 
environment. We offer consumers flexible lease 
terms, affordable pricing, a broad range of products 
and the ability to terminate a lease and return a 
product at any time. We are proud of our business 
model, our associates, our corporate values and the 
2011 operating results. 

For the second year in a row, the Company achieved 
more than 10 percent growth in the number of our 
customers. Customer count on a same store basis for 
Company-operated stores and franchised stores was 
up 6.4% and 4.6%, respectively, over a year ago. At 
the end of 2011, we had over one million corporate 
and over 550,000 franchise customers. Store traffic 
has been strong, and our “Credit is Hard, Aaron’s 
is Easy!” tag line has been an effective, distinctive 
message to consumers in all parts of the country.

Revenues for 2011 crossed the $2 billion mark, an 
8% increase compared to 2010. In addition, our 
franchisees also reported an 8% increase in revenues 
to over $900 million, although those revenues are 
not revenues of Aaron’s, Inc. 

Net earnings for the year were $113.8 million 
compared to the $118.4 million earned in 2010. 
Results for 2011, however, reflected certain unusual 
items, including a $36.5 million charge related to a 
lawsuit verdict. Fully diluted earnings per share for 
the year were $1.43 compared to $1.44 in 2010. 

In 2011, the Company opened 57 new Aaron’s 
Sales & Lease Ownership stores and our franchisees 
opened 55 new stores. We also added 68 
HomeSmart stores during the year. At the end of 
2011, we had 1,945 stores open — a combination 

of Company-operated and franchised stores. Our 
2,000th store will open in 2012 and there are many 
exciting promotions planned for this significant 
milestone. 

In 2011, we expanded our new HomeSmart 
concept which is based on a weekly payment model. 
As a result of several opportunistic acquisitions, 
HomeSmart has grown rapidly and by the end of 
the year we had 71 stores in operation. These stores 
are in a pilot phase but early results are encouraging 
and we have experienced minimal cannibalization 
from neighboring Aaron’s Sales & Lease Ownership 
stores. Our focus in 2012 is refining HomeSmart 
and evaluating the stores’ financial performance 
and returns. We are optimistic and hopeful that 
HomeSmart will prove to be a successful growth 
opportunity. 

Our Woodhaven Furniture Industries division 
provides the majority of our upholstered and 
bedding products. Woodhaven had a record year in 
2011, manufacturing close to $90 million, at cost, 
of furniture and bedding for our stores.

Aaron’s launched its first national advertising 
campaign in 2011 and branding initiatives are a key 
focus for 2012. In addition to brand development, 
we are working to better educate the consumer on 
the Aaron’s advantage and our distinctive placement 
within the home furnishings industry.

In October, the Company purchased an 11.5% 
interest in Perfect Home Holdings Ltd., a privately-
held rent-to-own company which provides basic 
home furnishings through 45 stores in the United 
Kingdom. Perfect Home is expected to double 
its store base over the next several years and this 
investment provides another avenue of possible 
growth and international expansion.

The Company remains financially strong with 
$274.4 million in cash and short-term investment 
securities at the end of the year. During 2011, we 
repurchased 5.1 million shares of Common Stock 
for $127.2 million and have authority to purchase 
5.3 million additional shares. Aaron’s is well 

2

positioned to fund organic growth, take advantage of acquisition opportunities, 
finance strategic investments, and repurchase stock as deemed appropriate.

Regrettably, Robert C. Loudermilk, Jr., the Company’s President and Chief 
Executive Officer since 2008, resigned in November to pursue personal goals. 
Robin had ably served the Company in nearly every capacity over the past 29 
years, and, as CEO, he oversaw Aaron’s tremendous growth and outstanding 
performance, as well as a significant increase in shareholder value. All of the 
Aaron’s associates join us in thanking Robin for his service to the Company. 
We were fortunate that Ronald W. Allen, a distinguished long-time Aaron’s 
Director and former Chairman and CEO of Delta Air Lines, quickly stepped 
in as interim President and Chief Executive Officer. In February 2012, those 
two roles became permanent and Ron now serves as only the Company’s third 
Chief Executive Officer in its history. Aaron’s has a deep, experienced, talented 
management team and the Company is in good hands.

In addition, in 2011 our valued Director, John C. Portman, Jr., Chairman of 
Portman Holdings, LLC, stepped down from the Board of Directors after five 
years of wise counsel and guidance. In October, Cynthia N. Day, President  
and Chief Executive Officer of Citizen’s Trust Bank, joined our Board to fill an 
open vacancy. 

Several other management changes and promotions were made in 2011. 
Within the Aaron’s Sales & Lease Ownership division, Thomas A. Peterson 
joined Aaron’s as Vice President, Marketing, and Brock M. Roberts was elected 
Vice President of Operations, Northeastern Operations. For the HomeSmart 
division, Marco A. Scalise was elected Vice President, HomeSmart Operations 
and Mark A. Rudnick was named Vice President, Marketing, HomeSmart/
RIMCO. In January 2012, Jeannie M. Cave joined the Company as Vice 
President, Real Estate and Construction.

After 57 years, Aaron’s is still bringing it home — delivering high-quality 
household products to our customers, bringing jobs to our communities and 
bringing investment returns to our shareholders. We are poised to bring home 
another solid year in 2012. We thank all of you for your support.

R. Charles Loudermilk, Sr.
Chairman

Ronald W. Allen
President and Chief Executive Officer

3

AFTER 57 YEARS, 
AARON’S ® IS STILL 
BRINGING IT HOME.

>  Bringing the best business 
model to the consumer

>  Bringing price, variety and 

quality to the showroom floor

>  Bringing the message to 

millions of consumers each year

>  Bringing jobs and service  

to communities

>  Bringing outstanding  
returns to investors

4

t his has been the story of Aaron’s in times of good 

employment and easy credit and in times of high 
unemployment and tight credit. 

Aaron’s unique sales and lease ownership business 
model competes with home furnishings retailers 
serving the middle- and lower-income market, 
including rent-to-own stores and traditional credit retailers. 
Over the past 30 years, there has been a significant change in 
the home furnishings industry. In the 1970s and 1980s, and 
into the 1990s, home furnishings retailing was dominated by 
chains offering in-house financing as well as a fragmented rent-
to-own market. Well-known brands were among the leaders 
in the industry and individual stores struggled to compete 
against the chains. Aaron’s was a small regional chain. When the 
Company completed an initial public offering in 1982, annual 
revenues were only $48 million. Since then, many of those 
national and regional chains are out of business and Aaron’s 
is thriving. Today, Aaron’s is one of the nation’s largest home 
furnishings retailers. The Aaron’s story has many more chapters 
to come.

Aaron’s® brings the best business model to the consumer.
Aaron’s has a distinctive business model which is flexible and 
can accommodate a wide range of consumer profiles. For the 
credit-constrained consumer, Aaron’s has a no credit check 
policy, varying lease terms and the ability to terminate a 
lease with no additional obligation. With a traditional credit 
card purchase, there is uncertainty on the ultimate cost of 
the product as interest on unpaid balances accrues monthly. 
With Aaron’s, the total price of ownership of a product can be 
determined on day one. Aaron’s is available when the big box 
and smaller traditional retailers are reluctant to extend credit 
and the Aaron’s model is better than layaway. No matter how 
you look at the issue, Aaron’s offers a better path to product 
ownership for the average consumer.

Our best customer is an existing customer and the high level 
of repeat business is a testimony to the appeal of our business 
model. Our average customer has a current monthly payment 
of approximately $130, which is lower than in previous years. 
The average lease term has lengthened over the past few 
years, resulting in reduced monthly payments for our typical 
customer. The ability to adjust lease terms allows Aaron’s 
to make products more affordable in difficult economic 

continued on page 9 5

BRINGING IT HOME

6

KITCHEN: Refrigerators are the mainstay of the 
Aaron’s kitchen appliance product line and we 
offer Samsung, Maytag and Frigidaire models 
from 15 cubic feet to 23 cubic feet capacity. 
Over 70,000 refrigerators moved through our 
fulfillment centers last year.

Home Office: Aaron’s offers computers for every need and 
budget. Some customers still prefer desktop computers but 
laptops are the focus of our product offerings. We leased over 
250,000 HP and Toshiba computers in 2011 and introduced 
the Toshiba tablet in time for the holiday season.

Laundry room: 
Aaron’s is proud to 
offer top-quality 
brand-name laundry 
appliances. Our 
top-selling brands are 
Amana, Frigidaire, 
Maytag and LG. Over 
150,000 washer/dryer 
sets were delivered 
to Aaron’s customers 
in 2011.

Family room: Aaron’s continually updates its product lines, offering 
customers the latest products. Over 100,000 Aaron’s customers are now 
enjoying XBOX 360, Sony Playstation and Nintendo Wii gaming systems. 
We also offer digital cameras, camcorders and blu-ray disc players.

Aaron’s purchases more Mitsubishi big-screen televisions than any other  
retailer in America. We offer a full line of high-definition televisions  
from a 19" model to an 82" 3-D ready DLP television.

Our customers selected over 400,000 televisions last year.

LIVING ROOM: Aaron’s delivers over 
200,000 pieces of upholstered 
furniture a year and works closely with 
manufacturers to offer the latest styling, 
fabrics and color schemes for all tastes 
and price points. Because of our buying 
power, we are able to specify high 
standards for durability and quality. 

The Company has been very successful in 
offering room packages, 
accessorizing living 
room sets with rugs and 
lamps and decorative 
items. Aaron’s 
customers brought 
home over 170,000 
lamps in 2011. We are 
proud to offer a line of 
high-quality area rugs 
from Mohawk.

Bedroom: Aaron’s 
delivered over 180,000 
mattress sets in 2011. 
Our Woodhaven 
division manufactures 
high-quality bedding 
with up-to-date styling.

Aaron’s even offers 
top-of-the-line Dyson 
vacuum cleaners.

DINING ROOM: 
Aaron’s is present 
in every room in 
the home. We 
delivered over 
50,000 sets 
of dining room 
furniture in 2011.

7

Company-Operated Sales and Lease Ownership Store Revenues

Other 
3%

Computers 
12%

Electronics  
39%

Furniture 
32%

Appliances 
18%

Company Revenues  
From Franchising 

$70,000

60,000

50,000

40,000

30,000

20,000

10,000

0

88

2007

2008

2009

2010

2011

80000

70000

60000

50000

40000

30000

20000

10000

0

$50,000

40,000

30,000

20,000

10,000

0

Company pretax profit  
From Franchising 

2007

2008

2009

2010

2011

50000

40000

30000

20000

10000

0

continued from page 5

environments. We encourage product ownership and work 
hard with every customer to craft an affordable and sustainable 
monthly payment. Over 90% of Aaron’s customers are on 
a monthly payment plan with the remainder paying semi-
monthly or weekly. 

Aaron’s® brings price, variety and quality to the showroom floor.
Aaron’s has the purchasing power in the market place to secure 
the best pricing on the best products for our customers. We are 
constantly working with vendors to bring the latest products to 
our showrooms at prices our customers can afford. 

High-definition televisions have become a signature feature of 
family rooms and we have models up to over 80 inches in size 
with the most up-to-date features. We offer gaming systems, 
computers and now tablet computers. Furniture, bedding,  
and appliances also remain a significant component of our 
product offerings.

Our Woodhaven manufacturing division, which supplies the 
majority of our upholstered furniture and bedding, keeps up 
with color and style trends and builds durability into all our 
products. Sixteen fulfillment centers make possible next-day 
delivery in nearly all of our markets, at no cost to our customer.

Aaron’s® brings the message to millions of consumers each year.
As Aaron’s stores have come to more and more communities, 
local marketing has been paired with a national branding 
campaign. Direct mail circulars to selected neighborhoods are 
the bread and butter of our marketing program and we now 
deliver 27 million circulars each month. 

Aaron’s marketing reaches out into the communities we serve. 
We have sponsorship agreements with over 30 collegiate 
athletic programs and numerous professional sports teams. 
Our signature marketing affiliation for 10 years has been with 
NASCAR. We sponsor the Michael Waltrip Racing Team 
with future Hall of Famer Mark Martin driving the No. 55 
Aaron’s Dream Machine Toyota honoring Charlie Loudermilk’s 
founding of Aaron’s in 1955. He’ll share the Aaron’s Dream 
Machine with two-time Daytona winner Michael Waltrip who 
will drive in selected races. The Company sponsors the Aaron’s 
499 Sprint Cup and the 312 Nationwide Series races at the 
Aaron’s Dream Weekend at the Talladega Superspeedway each 
year. There are several contests and sweepstakes tied to this 
event as well as advertising and promotional tie-ins. The Lucky 
Dog mascot, an integral part of our NASCAR sponsorship, is a 
popular addition to store openings and promotions.

In 2011, the Company launched its first national advertising 
program, a key part of our branding program. The goal in 
2012 is to have our marketing and branding efforts fully 

continued on page 11 9

2000

1500

1000

500

0

Store Growth

2,000

1,500

1,000

500

0

2007

2008

2009

2010

2011

 
3

3

3

3

LOCATIONS WITHIN THE  
UNITEd STATES ANd CANAdA

STORE COUNT AS OF dECEMBER 31, 2011

Company Stores — 1,160
Franchised Stores — 713
HomeSmart Stores — 71
Aaron’s Office Furniture Stores — 1
Fulfillment Centers — 16
Woodhaven Furniture Industries — 13

4

29

1

29

38 1
28

1

29

10

5

6

12

38 1
28

35 1
4

1

4

8

29

5

6

8

5

9

10

8
12

25

35 1
4
2

1

29

3

9

4

5

5

8

11

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11

9

2

29

3

37

1

9

1

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191

39

14

17

5

17

5

2

2

4

5

11

16

1

9
20

36

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29

1

37

9

15

24

1

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57

1

2

1

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1

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2

9

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19

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1

continued from page 9

integrated — to be more understandable as a brand, and to be 
top of mind when consumers think about home furnishings. 

Aaron’s® brings jobs and service to communities.
Aaron’s expects to open its 2,000th store in 2012, a 
remarkable milestone which will be marked by a number of 
promotions and events. In addition, the Company is investing 
in HomeSmart, a weekly rental concept. HomeSmart is 
designed to reach those customers who need the flexibility of 
a weekly payment plan or who cannot successfully afford the 
typical Aaron’s Sales & Lease Ownership monthly payment. 
HomeSmart may prove an additional avenue of growth, 
broadening the market of customers served by the Company 
and bringing more jobs to more communities. 

Aaron’s has consistently brought employment opportunities to 
our communities, creating new jobs each year. The Company 
now has over 11,200 associates, and a combination of 
Company-operated and franchised stores in 48 states.

Aaron’s is committed to serving our communities. In 2011, for 
the third year in a row, our national store managers devoted one 
afternoon to community outreach projects benefiting military 
service members, children and the community. In conjunction 
with this day of service, more than 2,000 Aaron’s associates 
invested 4,500 hours and $200,000 in product and service 
donations. As part of the donation, the Company presented St. 
Jude Children’s Research Hospital, the nation’s top children’s 
cancer hospital, with a check for $81,200 from funds raised 
during an associate campaign. Over the past three years of 
community outreach projects, Aaron’s managers have invested 
15,700 hours and over $1 million dollars in product and service 
donations to surrounding communities. 

Aaron’s® brings outstanding returns to investors.
At the end of 2011, the Company had $274.4 million in cash 
and short-term investment securities and an unused line of 
credit of $140 million. The Company repurchased 5.1 million 
shares of stock in 2011 and has an authorization to acquire an 
additional 5.3 million shares.

We are proud that Aaron’s has provided solid 
investment returns to investors over the years. 
We have paid cash dividends consistently for 24 
years and raised the cash dividend rate by 15% 
in 2011, the seventh consecutive year of dividend 
increases. Our operating success is reflected in the 
market value of the Company which increased 
24% in 2011 and our stock price recently reached 
an all-time high. These results wouldn’t be possible 
without the loyalty of our customers, the hard work 
of our associates, our many business partners, and 
the support of our shareholders.

Aaron’s® brings it home … for 57 years and counting.

11

SELECTEd FINANCIAL INFORMATION

(Dollar Amounts in Thousands,  
Except Per Share) 

OpERATING RESULTS
Revenues:

Year Ended 
December 31, 
2011 

Year Ended 
December 31, 
2010 

Year Ended 
December 31, 
2009 

Year Ended 
December 31, 
2008 

Year Ended
December 31, 
2007

   Lease Revenues and Fees 

$1,516,508 

$1,402,053 

$1,310,709 

$1,178,719 

$1,045,804

   Retail Sales 

   Non-Retail Sales 

   Franchise Royalties and Fees 

   Other 

Costs and Expenses:

   Retail Cost of Sales 

   Non-Retail Cost of Sales 

   Operating Expenses 

   Lawsuit Expense 

   Depreciation of Lease Merchandise 

   Interest 

38,557 

388,960 

63,255 

16,769 

40,556 

362,273 

59,112 

12,853 

43,394 

327,999 

52,941 

17,744 

43,187 

309,326 

45,025 

16,351 

34,591

261,584

38,803

14,157

2,024,049 

1,876,847 

1,752,787 

1,592,608 

1,394,939

22,738 

353,745 

872,248 

36,500 

550,732 

4,709 

23,013 

330,918 

824,929 

— 

504,105 

3,096 

25,730 

299,727 

771,634 

— 

474,958 

4,299 

26,379 

283,358 

705,566 

— 

429,907 

7,818 

21,201

239,755

617,106

—

391,538

7,587

1,840,672 

1,686,061 

1,576,348 

1,453,028 

1,277,187

Earnings From Continuing Operations 
Before Income Taxes 

Income Taxes 

Net Earnings From Continuing Operations 

(Loss) Earnings From Discontinued Operations, 
  Net of Tax 

Net Earnings 

183,377 

69,610 

113,767 

— 

$    113,767 

Earnings Per Share From Continuing Operations 

$          1.46 

190,786 

72,410 

118,376 

176,439 

63,561 

112,878 

139,580 

53,811 

85,769 

117,752

44,327

73,425

— 

(277) 

$    118,376 

$          1.46 

$     112,601 

$           1.39 

4,420 

$       90,189 

$           1.07 

6,850

$      80,275

$            .90

Earnings Per Share From Continuing  
  Operations Assuming Dilution 

Earnings Per Share From Discontinued Operations  

(Loss) Earnings Per Share From Discontinued  
Operations Assuming Dilution 

Dividends Per Share:

Common Stock 

Former Class A Common Stock 

FINANCIAL pOSITION
Lease Merchandise, Net 

Property, Plant and Equipment, Net 

Total Assets 

Credit Facilities 

Shareholders’ Equity 

AT YEAR ENd
Stores Open:

   Company-Operated 

   Franchised 

Lease Agreements in Effect 

Number of Associates 

12

1.43 

.00 

.00 

.054 

— 

1.44 

.00 

.00 

.049 

.049 

1.38 

.00 

(.01) 

1.06 

.06 

.05 

.89

.08

.08

           .046 

           .043 

           .041

.046 

.043 

 .041

$    862,276 

$    814,484 

$     682,402 

$     681,086 

$    558,322

226,619 

1,735,149 

153,789 

976,554 

1,232 

713 

1,508,000 

11,200 

204,912 

1,502,072 

41,790 

979,417 

1,150 

664 

1,325,000 

10,400 

215,183 

1,321,456 

55,044 

887,260 

1,097 

597 

1,171,000 

10,000 

209,452 

1,233,270 

114,817 

761,544 

1,053 

504 

1,017,000 

9,600 

228,275

1,113,176

185,832

673,380

1,030

484

820,000

9,100

Earnings per share data has been adjusted for the effect of the 3-for-2 partial stock split distributed on April 15, 2010 and effective April 16, 2010.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S dISCUSSION ANd ANALYSIS OF  
FINANCIAL CONdITION ANd RESULTS OF OpERATIONS

OvERvIEW
Aaron’s, Inc. (“we”, “our”, “us”, “Aaron’s” or the “Company”) 
is a leading specialty retailer of consumer electronics, computers, 
residential furniture, household appliances and accessories. Our 
major operating divisions are the Aaron’s Sales & Lease Ownership 
division, the HomeSmart division and the Woodhaven Furniture 
Industries division, which manufactures and supplies the majority of 
the upholstered furniture and bedding leased and sold in our stores. 
Aaron’s has demonstrated strong revenue growth over the last 
three years. Total revenues have increased from $1.753 billion in 
2009 to $2.024 billion in 2011, representing a compound annual 
growth rate of 7.5%. Total revenues for the year ended December 
31, 2011 increased $147.2 million, or 7.8%, over the prior year.
The majority of our growth comes from the opening of new 

sales and lease ownership stores and increases in same store 
revenues from previously opened stores. We added a net of 82 
Company-operated sales and lease ownership stores in 2011. We 
spend on average approximately $600,000 to $700,000 in the first 
year of operation of a new store, which includes purchases of lease 
merchandise, investments in leasehold improvements and financ-
ing first-year start-up costs. Our new sales and lease ownership 
stores typically achieve revenues of approximately $1.1 million in 
their third year of operation. Our comparable stores open more 
than three years normally achieve approximately $1.4 million in 
revenues, which we believe represents a higher unit revenue volume 
than the typical rent-to-own store. Most of our stores are cash flow 
positive in the second year of operations following their openings.
We also use our franchise program to help us expand our sales 

and lease ownership concept more quickly and into more areas 
than we otherwise would by opening only Company-operated 
stores. Our franchisees added a net of 49 stores in 2011. We pur-
chased seven franchised stores during 2011. Franchise royalties and 
other related fees represent a growing source of high margin rev-
enue for us, accounting for $63.3 million of revenues in 2011, up 
from $52.9 million in 2009, representing a compounded annual 
growth rate of 9.4%.

Aaron’s Office Furniture Closure. In November 2008, the 
Company completed the sale of substantially all of the assets and 
the transfer of certain liabilities of its legacy residential rent-to-rent 
business, Aaron’s Corporate Furnishings division, to CORT Business 
Services Corporation. When the Company sold its rent-to-rent busi-
ness, it decided to keep the then 13 Aaron’s Office Furniture stores, 
a rent-to-rent concept aimed at the office market. However, after 
disappointing results in a difficult environment, in June 2010 the 
Company announced its plans to close all of the then 12 remaining 
Aaron’s Office Furniture stores and focus solely on the Company’s 
sales and lease ownership business. Since June 2010, the Company 
has closed 11 of its Aaron’s Office Furniture stores and has one 
remaining store open to liquidate merchandise. As a result, the 
Company recorded $9.0 million in 2010 related to the write-down 
and cost to dispose of office furniture, estimated future lease liabili-
ties for closed stores, write-off of leaseholds, severance pay, and other 

costs associated with closing the stores. The Company did not incur 
charges in 2011 related to closing down the division.

Stock Split. On March 23, 2010, we announced a 3-for-2 stock 
split effected in the form of a 50% stock dividend on our Common 
Stock. New shares were distributed on April 15, 2010 to sharehold-
ers of record as of the close of business on April 1, 2010. All share 
and per share information has been restated for all periods presented 
to reflect this stock split.

Dual Class Unification. In December 2010, the Company’s share-
holders approved the unification of our prior nonvoting Common 
Stock and voting Class A Common Stock into a single class. 
Effective December 10, 2010, the two classes were combined into a 
single voting class now known simply as our Common Stock.

Same Store Revenues. We believe the changes in same store rev-
enues are a key performance indicator. The change in same store 
revenues is calculated by comparing revenues for the year to revenues 
for the prior year for all stores open for the entire 24-month period, 
excluding stores that received lease agreements from other acquired, 
closed or merged stores. 

KEY COMpONENTS OF NET INCOME
In this management’s discussion and analysis section, we review the 
Company’s consolidated results, including the five components of 
our revenues, costs of sales and expenses, of which depreciation of 
lease merchandise is a significant part. 

Revenues. We separate our total revenues into five components: lease 
revenues and fees, retail sales, non-retail sales, franchise royalties and 
fees, and other. Lease revenues and fees include all revenues derived 
from lease agreements at Company-operated stores, including agree-
ments that result in our customers acquiring ownership at the end of 
the term. Retail sales represent sales of both new and returned lease 
merchandise from our stores. Non-retail sales mainly represent new 
merchandise sales to our Aaron’s Sales & Lease Ownership division 
franchisees. Franchise royalties and fees represent fees from the sale 
of franchise rights and royalty payments from franchisees, as well 
as other related income from our franchised stores. Other revenues 
include, at times, income from gains on asset dispositions and other 
miscellaneous revenues.

Retail Cost of Sales. Retail cost of sales represents the original  
or depreciated cost of merchandise sold through our Company-
operated stores. 

Non-Retail Cost of Sales. Non-retail cost of sales primarily repre-
sents the cost of merchandise sold to our franchisees.

Operating Expenses. Operating expenses include personnel costs, 
selling costs, occupancy costs, and delivery, among other expenses.

Lawsuit Expense. Lawsuit expense consists of the cost of paying 
legal judgments and settlement amounts; defense costs are included 
in operating expenses.

13

MANAGEMENT’S dISCUSSION ANd ANALYSIS OF  
FINANCIAL CONdITION ANd RESULTS OF OpERATIONS

Depreciation of Lease Merchandise. Depreciation of lease  
merchandise reflects the expense associated with depreciating  
merchandise held for lease and leased to customers by our  
Company-operated stores.

CRITICAL ACCOUNTING pOLICIES
Revenue Recognition. Lease revenues are recognized in the month 
they are due on the accrual basis of accounting. For internal manage-
ment reporting purposes, lease revenues from sales and lease owner-
ship agreements are recognized by the reportable segments as revenue 
in the month the cash is collected. On a monthly basis, we record 
an accrual for lease revenues due but not yet received, net of allow-
ances, and a deferral of revenue for lease payments received prior to 
the month due. Our revenue recognition accounting policy matches 
the lease revenue with the corresponding costs, mainly deprecia-
tion, associated with the lease merchandise. At December 31, 2011 
and 2010, we had a revenue deferral representing cash collected in 
advance of being due or otherwise earned totaling $43.9 million 
and $39.5 million, respectively, and accrued revenue receivable, net 
of allowance for doubtful accounts, based on historical collection 
rates of $5.2 million and $4.9 million, respectively. Revenues from 
the sale of merchandise to franchisees are recognized at the time of 
receipt of the merchandise by the franchisee and revenues from such 
sales to other customers are recognized at the time of shipment.

Lease Merchandise. Our Aaron’s Sales & Lease Ownership and 
HomeSmart divisions depreciate merchandise over the applicable 
agreement period, generally 12 to 24 months when leased, and 36 
months when not leased, to 0% salvage value. Our Office Furniture 
store depreciates merchandise over its estimated useful life, which 
ranges from 24 months to 48 months, net of salvage value, which 
ranges from 0% to 30%. Sales and lease ownership merchandise 
is generally depreciated at a faster rate than our office furniture 
merchandise. Our policies require weekly lease merchandise counts 
by store managers and write-offs for unsalable, damaged, or missing 
merchandise inventories. Full physical inventories are generally taken 
at our fulfillment and manufacturing facilities two to four times a 
year with appropriate provisions made for missing, damaged and 
unsalable merchandise. In addition, we monitor lease merchandise 
levels and mix by division, store and fulfillment center, as well as the 
average age of merchandise on hand. If unsalable lease merchandise 
cannot be returned to vendors, its carrying value is adjusted to net 
realizable value or written off. All lease merchandise is available for 
lease and sale, excluding merchandise determined to be missing, 
damaged or unsalable. 

We record lease merchandise carrying value adjustments on the 
allowance method, which estimates the merchandise losses incurred 
but not yet identified by management as of the end of the account-
ing period. Lease merchandise adjustments totaled $46.2 million, 
$46.5 million, and $38.3 million for the years ended December 
31, 2011, 2010, and 2009, respectively. The fiscal year ended 

December 31, 2010 includes a write-down of $4.7 million related 
to the closure of the Aaron’s Office Furniture stores.

Leases and Closed Store Reserves. The majority of our Company-
operated stores are operated from leased facilities under operating 
lease agreements. The majority of the leases are for periods that do 
not exceed five years, although lease terms range in length up to 
approximately 15 years. Leasehold improvements related to these 
leases are generally amortized over periods that do not exceed the 
lesser of the lease term or useful life. While some of our leases do 
not require escalating payments, for the leases which do contain such 
provisions we record the related lease expense on a straight-line basis 
over the lease term. We do not generally obtain significant amounts 
of lease incentives or allowances from landlords. Any incentive or 
allowance amounts we receive are recognized ratably over the lease 
term.

From time to time, we close or consolidate stores. Our primary 

costs associated with closing stores are the future lease payments 
and related commitments. We record an estimate of the future 
obligation related to closed stores based upon the present value 
of the future lease payments and related commitments, net of 
estimated sublease income based upon historical experience. As of 
December 31, 2011 and 2010, our reserve for closed stores was 
$3.8 million and $6.4 million, respectively. Due to changes in the 
market conditions, our estimates related to sublease income may 
change and as a result, our actual liability may be more or less than 
the liability recorded at December 31, 2011.

Insurance Programs. We maintain insurance contracts to fund 
workers compensation, vehicle liability, general liability and group 
health insurance claims. Using actuarial analysis and projections, 
we estimate the liabilities associated with open and incurred but 
not reported workers compensation, vehicle liability and general 
liability claims. This analysis is based upon an assessment of the 
likely outcome or historical experience, net of any stop loss or other 
supplementary coverage. We also calculate the projected outstanding 
plan liability for our group health insurance program using historical 
claims runoff data. Our gross estimated liability for workers compen-
sation insurance claims, vehicle liability, general liability and group 
health insurance was $28.5 million and $27.6 million at December 
31, 2011 and 2010, respectively. In addition, we have prefunding 
balances on deposit with the insurance carriers of $26.4 million and 
$23.8 million at December 31, 2011 and 2010, respectively.

If we resolve insurance claims for amounts that are in excess of 

our current estimates and within policy stop loss limits, we will 
be required to pay additional amounts beyond those accrued at 
December 31, 2011.

The assumptions and conditions described above reflect manage-

ment’s best assumptions and estimates, but these items involve 
inherent uncertainties as described above, which may or may not be 
controllable by management. As a result, the accounting for such 
items could result in different amounts if management used differ-
ent assumptions or if different conditions occur in future periods.

14

Legal Reserves. We are subject to various legal claims arising in 
the ordinary course of business. Management regularly assesses the 
Company’s insurance deductibles, analyzes litigation information with 
the Company’s attorneys and evaluates its loss experience. We accrue 
for litigation loss contingencies that are both probable and reasonably 
estimable. Legal fees and expenses associated with the defense of all of 
our litigation are expensed as such fees and expenses are incurred. 

Income Taxes. The calculation of our income tax expense requires 
significant judgment and the use of estimates. We periodically assess 
tax positions based on current tax developments, including enacted 
statutory, judicial and regulatory guidance. In analyzing our overall 
tax position, consideration is given to the amount and timing of rec-
ognizing income tax liabilities and benefits. In applying the tax and 
accounting guidance to the facts and circumstances, income tax bal-
ances are adjusted appropriately through the income tax provision. 
Reserves for income tax uncertainties are maintained at levels we 
believe are adequate to absorb probable payments. Actual amounts 
paid, if any, could differ significantly from these estimates.

We use the liability method of accounting for income taxes. 
Under this method, deferred tax assets and liabilities are recognized 
for the future tax consequences attributable to differences between 
the financial statement carrying amounts of existing assets and 
liabilities and their respective tax basis. Deferred tax assets and 
liabilities are measured using enacted tax rates expected to apply to 
taxable income in the years in which those temporary differences 

are expected to be recovered or settled. Valuation allowances are 
established, when necessary, to reduce deferred tax assets when we 
expect the amount of tax benefit to be realized is less than the car-
rying value of the deferred tax asset.

Fair Value. For the valuation techniques used to determine the 
fair value of our call option on our PerfectHome investment and 
assets held for sale, refer to Note A and Note P in the Consolidated 
Financial Statements.

RESULTS OF OpERATIONS
Year Ended December 31, 2011 Versus Year Ended 
December 31, 2010

For the years ended December 31, 2011 and 2010, the Company’s 
Sales and Lease Ownership, Franchise and HomeSmart segments 
accounted for substantially all of the operations of the Company 
and, therefore, unless otherwise noted only the material changes are 
discussed within these three segments. The entire production of our 
Manufacturing segment, consisting of our Woodhaven Furniture 
Industries operation, is leased or sold through our stores, and con-
sequently that segment’s revenues and earnings before income taxes 
are eliminated through the elimination of intersegment revenues and 
intersegment profit.

(In Thousands) 

REvENUES: 
Lease Revenues and Fees 
Retail Sales 
Non-Retail Sales 
Franchise Royalties and Fees 
Other 

COSTS ANd ExpENSES: 
Retail Cost of Sales 
Non-Retail Cost of Sales 
Operating Expenses 
Lawsuit Expense 
Depreciation of Lease Merchandise 
Interest 

Earnings Before Income Taxes 
Income Taxes 
Net Earnings 

Year Ended 
December 31, 
2011 

Year Ended 
December 31, 
2010 

Increase/(Decrease) 
in Dollars to 2011  
from 2010 

% Increase/
(Decrease) to  
2011 from 2010

$1,516,508 
38,557 
389,960 
63,255 
16,769 
2,024,049 

22,738 
353,745 
872,248 
36,500 
550,732 
4,709 
1,840,672 
183,377 

69,610 

$1,402,053  
40,556 
362,273  
59,112 
12,853 
1,876,847 

23,013  
330,918 
824,929 
— 
504,105 
3,096 
1,686,061 
190,786  

72,410 

$114,455  
(1,999) 
26,687 
4,143 
3,916 
147,202 

(275) 
22,827 
47,319 
36,500 
46,627 
1,613 
154,611 
(7,409) 

(2,800) 

8.2%
(4.9)
7.4
7.0
30.5
7.8

(1.2)
6.9
5.7
—
9.2
52.1
9.2
(3.9)

(3.9)

$   113,767 

$   118,376 

$  (4,609) 

(3.9)%

15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S dISCUSSION ANd ANALYSIS OF  
FINANCIAL CONdITION ANd RESULTS OF OpERATIONS

Revenues

The 7.8% increase in total revenues, to $2.024 billion in 2011 
from $1.877 billion in 2010, was due mainly to a $135.2 million, 
or 7.5%, increase in revenues from the Sales and Lease Ownership 
segment, a $15.6 million increase in revenues from the HomeSmart 
segment and a $4.1 million, or 7.0%, increase in revenues from the 
Franchise segment. 

Sales and Lease Ownership segment revenues increased due 
to a 7.2% increase in lease revenues and fees and 7.4% increase 
in non-retail sales (which mainly represents merchandise sold to 
our franchisees). Lease revenues and fees within the Sales and 
Lease Ownership segment increased due to a net addition of 78 
Company-operated stores since the beginning of 2010 and a 4.4% 
increase in same store revenues. Non-retail sales increased primarily 
due to net additions of 116 franchised stores since the beginning  
of 2010.

Franchise segment revenues increased due to a $4.0 million, or 
8.4%, increase in royalty income from franchisees. Franchise roy-
alty income increased primarily due to the growth in the number 
of franchised stores and a 1.3% increase in same store revenues of 
existing franchised stores. The total number of franchised sales and 
lease ownership stores at December 31, 2011 was 713, reflecting a 
net addition of 116 stores since the beginning of 2010.

HomeSmart segment revenues increased to $15.6 million pri-
marily due to the growth in the number of HomeSmart stores to 
71, all of which have been added since the beginning of 2010.
The $114.5 million increase in lease revenues and fees and 
$26.7 million in non-retail sales was primarily attributable to our 
Sales and Lease Ownership segment discussed above. The $4.1 mil-
lion increase in franchise royalties and fees was attributable to our 
Franchise segment also discussed above.

The 4.9% decrease in retail sales, to $38.6 million in 2011 from 
$40.6 million in the comparable period in 2010, was due primarily 
to the closure of the majority of the Aaron’s Office Furniture stores 
in 2010. 

Other revenues increased 30.5% to $16.8 million in 2011 from 
$12.9 million in 2010 due to a $1.1 million increase in gains from 
the sales of stores and a $1.2 million increase in interest income 
primarily from investment securities. Included in other revenues 
in 2011 is a $3.0 million gain from the sales of 25 Sales and Lease 
Ownership stores. Included in other revenues in 2010 is a $1.9 
million gain on the sales of 11 Sales and Lease Ownership stores. 

Costs and Expenses

Non-retail cost of sales increased 6.9%, to $353.7 million in 2011, 
from $330.9 million for the comparable period in 2010, and as a 
percentage of non-retail sales, decreased to 90.9% in 2011 from 
91.3% in 2010.

Operating expenses in 2011 increased $47.3 million to $872.2 

million from $824.9 million in 2010, a 5.7% increase. As a per-
centage of total revenues, operating expenses decreased to 43.1% in 
2011 from 44.0% in 2010. 

We began ceasing the operations of the Aaron’s Office 

Furniture division in June of 2010. We closed 14 Aaron’s Office 

16

Furniture stores during 2010 and have one remaining store open 
to liquidate merchandise. As a result, in 2010 we recorded $3.3 
million in closed store reserves and $4.7 million in lease merchan-
dise write-downs and other miscellaneous expenses, totaling $9.0 
million in operating expenses, related to the closures. No operating 
expenses related to the closure were recorded in 2011. 

The Company recorded $36.5 million in lawsuit expense in 

2011. There was no similar charge during 2010.

Depreciation of lease merchandise increased $46.6 million 

to $550.7 million in 2011 from $504.1 million during the 
comparable period in 2010, a 9.2% increase as a result of higher 
on-rent lease merchandise due to the growth of our Sales and Lease 
Ownership and HomeSmart segments. As a percentage of total 
lease revenues and fees, depreciation of lease merchandise increased 
slightly to 36.3% from 36.0% in the prior year.

Interest expense increased to $4.7 million in 2011 compared 

with $3.1 million in 2010, a 52.1% decrease. The increase is 
directly related to the issuance of our senior unsecured notes on 
July 5, 2011.

Income tax expense decreased $2.8 million to $69.6 million in 
2011, compared with $72.4 million in 2010, representing a 3.9% 
decrease. Our effective tax rate was 38.0% in both 2011 and 2010.

Net Earnings from Continuing Operations

Net earnings decreased $4.6 million to $113.8 million in 2011 com-
pared with $118.4 million in 2010, representing a 3.9% decrease. 
Earnings before income taxes decreased $7.4 million, or 3.9%, 
primarily due to a $15.7 million, 9.9%, or, decrease in the Sales 
and Lease Ownership segment and a $7.0 million decrease in the 
HomeSmart segment, offset by a $3.6 million, or 7.9%, increase in 
the Franchise segment. As a percentage of total revenues, net earn-
ings from continuing operations were 5.6% and 6.3% in 2011 and 
2010, respectively. The decrease in net earnings was primarily the 
result of the increase litigation expense, offset by an increase in prof-
itability of new Company-operated sales and lease ownership stores 
added over the past several years, contributing to a 4.4% increase in 
same store revenues, and a 7.0% increase in franchise royalties and 
fees.

Year Ended December 31, 2010 Versus Year Ended 
December 31, 2009

The Aaron’s Corporate Furnishings division is reflected as a discon-
tinued operation for all periods presented. The following table shows 
key selected financial data for the years ended December 31, 2010 
and 2009, and the changes in dollars and as a percentage to 2010 
from 2009. For the years ended December 31, 2010 and 2009, the 
Company’s Sales and Lease Ownership segment and the Franchise 
segment accounted for substantially all of the operations of the 
Company and, therefore, unless otherwise noted only the material 
changes are discussed within these two segments. The entire produc-
tion of our Manufacturing segment, consisting of our Woodhaven 
Furniture Industries operation, is leased or sold through our stores, 
and consequently that segment’s revenues and earnings before 
income taxes are eliminated through the elimination of intersegment 
revenues and intersegment profit.

(In Thousands) 

REvENUES: 
Lease Revenues and Fees 
Retail Sales 
Non-Retail Sales 
Franchise Royalties and Fees 
Other 

COSTS ANd ExpENSES: 
Retail Cost of Sales 
Non-Retail Cost of Sales 
Operating Expenses 
Depreciation of Lease Merchandise 
Interest 

Earnings From Continuing 
Operations Before Income Taxes 
Income Taxes 
Net Earnings From Continuing 
Operations 
Loss From Discontinued 
Operations, Net of Tax 
Net Earnings 

Year Ended 
December 31, 
2010 

Year Ended 
December 31, 
2009 

Increase/(Decrease) 
in Dollars to 2010  
from 2009 

% Increase/
(Decrease) to  
2010 from 2009

$1,402,053  
40,556 
362,273  
59,112 
12,853 
1,876,847 

23,013  
330,918 
824,929 
504,105 
3,096 
1,686,061 

190,786  

72,410 

$1,310,709  
43,394 
327,999  
52,941 
17,744  
1,752,787 

25,730  
299,727 
771,634 
474,958 
4,299 
1,576,348 

176,439  

63,561 

118,376 

112,878 

— 

(277) 

$  91,344  
(2,838) 
34,274 
6,171 
(4,891) 
124,060 

(2,717) 
31,191 
53,295 
29,147 
(1,203) 
109,713 

14,347 

8,849 

5,498 

277 

$   118,376 

$   112,601 

$      5,775 

7.0%
(6.5)
10.4
11.7
(27.6)
7.1

(10.6)
10.4
6.9
6.1
(28.0)
7.0

8.1

13.9

4.9

(100.0)

5.1%

Revenues

The 7.1% increase in total revenues, to $1.877 billion in 2010 from 
$1.753 billion in 2009, was due mainly to a $117.9 million or 7.0%, 
increase in revenues from the Sales and Lease Ownership segment 
and $6.2 million, or 11.7%, increase in revenues from the Franchise 
segment. 

Sales and Lease Ownership segment revenues increased due 
to a 7.3% increase in lease revenues and fees and 10.4% increase 
in non-retail sales (which mainly represents merchandise sold to 
our franchisees). Lease revenues and fees within the Sales and 
Lease Ownership segment increased due to a net addition of 112 
Company-operated stores since the beginning of 2009 and a 3.5% 
increase in same store revenues. Non-retail sales increased primarily 
due to net additions of 160 franchised stores since the beginning  
of 2009.

Franchise segment revenues increased due to a $5.6 million, or 
13.2%, increase in royalty income from franchisees. Franchise roy-
alty income increased primarily due to the growth in the number 
of franchised stores and the maturation of franchised stores opened 
over the last few years.

The $91.3 million increase in lease revenues and fees revenues 
and $34.3 million in non-retail sales was primarily attributable to 
our Sales and Lease Ownership segment discussed above. The $6.2 
million increase in franchise royalties and fees was attributable to 
our Franchise segment also discussed above.

The 6.5% decrease in revenues from retail sales, to $40.6 mil-
lion in 2010 from $43.4 million in the comparable period in 2009, 
was due primarily to the closure of the majority of the Aaron’s 
Office Furniture stores in 2010. 

Other revenues decreased 27.6% to $12.9 million in 2010 from 

$17.7 million in 2009. Included in other revenues in 2010 is a 
$1.9 million gain from the sales of 11 stores. Included in other 
revenues in 2009 is a $7.8 million gain on the sales of 39 stores.

Costs and Expenses

Retail cost of sales decreased 10.6% to $23.0 million in 2010  
compared to $25.7 million in 2009, and as a percentage of retail 
sales, decreased to 56.7% in 2010 from 59.3% in 2009 primarily  
as a result of decline in the volume of lower margin office  
furniture retail sales associated with the closure of 14 Aaron’s  
Office Furniture stores. 

Non-retail cost of sales increased 10.4%, to $330.9 million in 
2010, from $299.7 million for the comparable period in 2009, and 
as a percentage of non-retail sales, decreased slightly to 91.3% in 
2010 from 91.4% in 2009.

Operating expenses in 2010 increased $53.3 million to $824.9 

million from $771.6 million in 2009, a 6.9% increase. As a per-
centage of total revenues, operating expenses were 44.0% for both 
the year ended December 31, 2010 and 2009. 

17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S dISCUSSION ANd ANALYSIS OF  
FINANCIAL CONdITION ANd RESULTS OF OpERATIONS

We began ceasing the operations of the Aaron’s Office 

Furniture segment in June of 2010. We closed 14 Aaron’s Office 
Furniture stores during 2010 and had one remaining store open to 
liquidate merchandise. As a result, in 2010 we recorded $3.3 mil-
lion in closed store reserves and $4.7 million in lease merchandise 
write-downs and other miscellaneous expenses, totaling $9.0 mil-
lion in operating expenses, related to the closures. In 2009  
we recorded a $2.2 million pre-tax charge to operating expenses 
relating to the write-down of certain lease merchandise and the 
impairment of long-lived assets associated with Aaron’s Office 
Furniture stores.

Depreciation of lease merchandise increased $29.1 million 

to $504.1 million in 2010 from $475.0 million during the 
comparable period in 2009, a 6.1% increase as a result of higher 
on-rent lease merchandise due to the growth of our Sales and Lease 
Ownership segment. Depreciation and amortization in the Other 
segment decreased $2.2 million or 24.6% due to the closure of 
Aaron’s Office Furniture stores in 2010. As a percentage of total 
lease revenues and fees, depreciation of lease merchandise decreased 
slightly to 36.0% in 2010 from 36.2% in the prior year.

Interest expense decreased to $3.1 million in 2010 compared 

with $4.3 million in 2009, a 28.0% decrease. The decrease in 
interest expense was due to lower debt levels during 2010.

Income tax expense increased $8.8 million to $72.4 million in 
2010, compared with $63.6 million in 2009, representing a 13.9% 
increase. Our effective tax rate increased to 38.0% in 2010 from 
36.0% in 2009 primarily related to the favorable impact of a $2.3 
million reversal of previously recorded liabilities for uncertain  
tax positions due to the expiration of the statute of limitations  
in 2009.

Net Earnings from Continuing Operations

Net earnings from continuing operations increased $5.5 million to 
$118.4 million in 2010 compared with $112.9 million in 2009, 
representing a 4.9% increase. Earnings before income taxes from 
continuing operations increased $14.3 million, or 8.1%, primarily 
due to a $12.2 million, or 8.3%, increase in the Sales and Lease 
Ownership segment and a $6.6 million, or 16.8%, increase in the 
Franchise segment. As a percentage of total revenues, net earnings 
from continuing operations were 6.3% and 6.4% in 2010 and 2009, 
respectively. The increase in net earnings from continuing opera-
tions was primarily the result of the increase in profitability of new 
Company-operated stores in our Sales and Lease Ownership segment 
added over the past several years, contributing to a 3.5% increase in 
same store revenues, and an 11.7% increase in franchise royalties  
and fees.

Balance Sheet 

18

Cash and Cash Equivalents. The Company’s cash balance increased 
to $176.3 million at December 31, 2011 from $72.0 million at 
December 31, 2010. The $104.2 million increase in our cash bal-
ance is due to cash flow generated from operations, less cash used by 
investing and financing activities. For additional information, refer 
to the “Liquidity and Capital Resources” section below.

Investment Securities. Our investment securities balance was $98.1 
million at December 31, 2011 primarily as a result of purchases of 
corporate bonds in 2011 and an investment in bonds issued by a 
privately-held rent-to-own company based in the United Kingdom. 
The securities are recorded at amortized cost in the consolidated 
balance sheets and mature at various dates in the period April 2012 
to December 2013. We did not hold any investment securities at 
December 31, 2010.

Lease Merchandise, Net. The increase of $47.8 million in lease 
merchandise, net of accumulated depreciation, to $862.3 million at 
December 31, 2011 from $814.5 million at December 31, 2010, is 
primarily the result of a net increase in lease merchandise of $24.9 
million in the Sales and Lease Ownership segment and $25.9 million 
in the HomeSmart segment.

Property, Plant and Equipment, Net. The increase of $21.7 mil-
lion in property, plant and equipment, net of accumulated deprecia-
tion, to $226.6 million at December 31, 2011 from $204.9 million 
at December 31, 2010, is primarily due to $10.1 million in net 
additions resulting from the growth of the HomeSmart segment and 
$6.3 million in net additions from the growth of the Sales and Lease 
Ownership segment. 

Goodwill, Net. The $17.0 million increase in goodwill, to $219.3 
million on December 31, 2011 from $202.4 million on December 
31, 2010, is the result of a series of acquisitions of sales and lease 
ownership businesses. During 2011, the Company acquired 38 Sales 
and Lease Ownership stores with an aggregate purchase price of 
$17.5 million. The Company acquired 47 stores that were converted 
to HomeSmart with an aggregate purchase price of $23.9 million. 
The principal tangible assets acquired consisted of lease merchandise, 
vehicles and certain fixtures and equipment. 

Prepaid Expenses and Other Assets. Prepaid expenses and other 
assets decreased $73.8 million to $49.1 million at December 31, 
2011 from $122.9 million at December 31, 2010, primarily as a 
result of a decrease in prepaid income taxes primarily as a result of 
the receipt of an $80.9 million income tax refund in February 2011.

Accounts Payable and Accrued Expenses. The increase of $20.1 
million in accounts payable and accrued expenses, to $231.6 million 
at December 31, 2011 from $211.5 million at December 31, 2010, 
is primarily the result of fluctuations in the timing of payments.

Accrued Litigation Expense. Accrued litigation expense increased 
$40.0 million to $41.7 million at December 31, 2011 from $1.7 
million at December 31, 2010. In 2011 the Company accrued $41.5 
million, which represents the judgment, as reduced, and associated 
legal fees and expenses related to the Alford v. Aarons Rents, Inc. et al 
case discussed in Item 3, “Legal Proceedings” of our Annual Report 
on Form 10-K for the year ended December 31, 2011 filed with 
the SEC and in Note F to our Consolidated Financial Statements. 
Additional positive or negative developments in the lawsuit could 
affect the assumptions, and therefore, the accrual. The Company has 
also recorded insurance coverage receivable of $5 million in prepaid 
expenses and other assets on the consolidated balance sheet as of 
December 31, 2011

Deferred Income Taxes Payable. The increase of $59.5 million 
in deferred income taxes payable to $287.0 million at December 
31, 2011 from $227.5 million at December 31, 2010 is primarily 
the result of bonus lease merchandise depreciation deductions for 
tax purposes included in the Tax Relief, Unemployment Insurance 
Reauthorization and Job Creation Act of 2010.

Credit Facilities. The $112.0 million increase in the amounts we 
owe under our credit facilities, to $153.8 million on December 31, 
2011 from $41.8 million on December 31, 2010, reflects net bor-
rowings under our note purchase agreement during 2011 primarily 
to fund purchases of lease merchandise, acquisitions, real estate, 
investments, working capital and repurchases of our Common Stock, 
offset by regularly schedule payments.

LIqUIdITY ANd CApITAL RESOURCES
General

Cash flows from continuing operations for the year ended December 
31, 2011, 2010 and 2009 were $307.2 million, $49.3 million and 
$193.7 million, respectively, due to increases in cash flows from 
operating activities. The $257.9 million increase in cash flows from 
operating activities is primarily related to lower 2011 tax payments, 
tax refunds and income from operations.

Purchases of sales and lease ownership stores had a positive 
impact on operating cash flows in each period presented. The 
positive impact on operating cash flows from purchasing stores 
occurs as the result of lease merchandise, other assets and intan-
gibles acquired in these purchases being treated as an investing 
cash outflow. As such, the operating cash flows attributable to 
the newly purchased stores usually have an initial positive effect 
on operating cash flows that may not be indicative of the extent 
of their contributions in future periods. The amount of lease 
merchandise purchased in acquisitions of Aaron’s Sales & Lease 
Ownership stores and shown under investing activities was $6.1 
million in 2011, $6.5 million in 2010 and $9.5 million in 2009. 
Sales of Sales and Lease Ownership stores are an additional source 
of investing cash flows in each period presented. Proceeds from 
such sales were $16.5 million in 2011, $8.0 million in 2010 and 
$32.0 million in 2009. The amount of lease merchandise sold in 
these sales and shown under investing activities was $8.9 million 
in 2011, $4.5 million in 2010 and $16.3 million in 2009. The 
amount of HomeSmart merchandise purchased in acquisitions 
of sales and lease ownership stores and shown under investing 
activities was $7.3 million in 2011. There were no purchases of 
HomeSmart stores in 2010 and 2009 and no sales activity in 2011, 
2010 or 2009. 

Our cash flows include profits on the sale of lease return mer-
chandise. Our primary capital requirements consist of buying lease 
merchandise for sales and lease ownership stores. As we continue 
to grow, the need for additional lease merchandise will remain 
our major capital requirement. Other capital requirements include 
purchases of property, plant and equipment, expenditures for 

acquisitions and income tax payments. These capital requirements 
historically have been financed through:

• cash flow from operations; 
• bank credit;
• trade credit with vendors;
• proceeds from the sale of lease return merchandise;
• private debt offerings; and
• stock offerings.

At December 31, 2011, there was no outstanding balance under our 
revolving credit agreement. The credit facilities balance increased 
by $112.0 million in 2011 primarily as a result of the addition of 
senior unsecured notes in July 2011 and was offset by $12.0 million 
in payments during the period for previously outstanding debt. Our 
revolving credit facility expires May 23, 2013 and the total available 
credit under the facility is $140.0 million.

We have $12.0 million currently outstanding in aggregate prin-

cipal amount of 5.03%, senior unsecured notes due July 2012.

On July 5, 2011, the Company entered into a note purchase 

agreement with several insurance companies. Pursuant to this 
agreement, the Company and its subsidiary, Aaron Investment 
Company, as co-obligors issued $125.0 million in senior unsecured 
notes to the purchasers in a private placement. The notes bear 
interest at the rate of 3.75% per year and mature on April 27, 
2018. Payments of interest are due quarterly, commencing July 27, 
2011, with principal payments of $25.0 million each due annually 
commencing April 27, 2014. 

Our revolving credit agreement and senior unsecured notes, 
and our franchisee loan program discussed below, contain certain 
financial covenants. These covenants include requirements that we 
maintain ratios of: (1) EBITDA plus lease expense to fixed charges 
of no less than 2:1; (2) total debt to EBITDA of no greater than 
3:1; and (3) total debt to total capitalization of no greater than 
0.6:1. “EBITDA” in each case means consolidated net income 
before interest and tax expense, depreciation (other than lease 
merchandise depreciation) and amortization expense, and other 
non-cash charges. The Company is also required to maintain a 
minimum amount of shareholders’ equity. See the full text of 
the covenants in our credit and guarantee agreements, which we 
have filed as exhibits to our Securities and Exchange Commission 
reports, for the details of these covenants and other terms. If we fail 
to comply with these covenants, we will be in default under these 
agreements, and all amounts would become due immediately. We 
were in compliance with all of these covenants at December 31, 
2011 and believe that we will continue to be in compliance in  
the future. 

We purchase our stock in the market from time to time as 
authorized by our board of directors. In May 2011, the Board of 
Directors approved and authorized the repurchase of an additional 
5,955,204 shares of Common Stock over the previously authorized 
repurchase amount of 4,044,796 shares, increasing the total num-
ber of our shares of Common Stock authorized for repurchase to 

10,000,000. We repurchased 5,075,675 shares of Common Stock  19

MANAGEMENT’S dISCUSSION ANd ANALYSIS OF  
FINANCIAL CONdITION ANd RESULTS OF OpERATIONS

during 2011 at a total purchase price of $127.2 million and have 
authority to purchase 5,281,344 additional shares. The repurchases 
in 2011 increased the diluted earnings per share by $.04.

We have a consistent history of paying dividends, having paid 
dividends for 24 consecutive years. A $.0113 per share dividend 
on our common shares was paid in January 2009, April 2009, July 
2009, and October 2009. Our board of directors increased the 
dividend 6.2% for the fourth quarter of 2009 on November 4, 
2009 to $.012 per share and was paid in December 2009. A $.012 
per share dividend on our common shares was paid in January 
2010, April 2010, July 2010, and October 2010 for a total cash 
outlay of $3.9 million. Our board of directors increased the divi-
dend 8.3% for the fourth quarter of 2010 on November 3, 2010 to 
$.013 per share and the dividend was paid to holders of Common 
Stock in January 2011. A $.013 per share dividend on Common 
Stock was paid in April 2011, July 2011 and October 2011 for a 
total cash outlay of $3.1 million. Our board of directors increased 
the dividend 15.4% for the fourth quarter of 2011 on November 
1, 2011 to $.015 per share and the dividend was paid to holders 
of Common Stock in January 2012. Subject to sufficient operating 
profits, any future capital needs and other contingencies, we cur-
rently expect to continue our policy of paying dividends.

If we achieve our expected level of growth in our operations, we 
anticipate we will supplement our expected cash flows from opera-
tions, existing credit facilities, vendor credit and proceeds from the 
sale of lease return merchandise by expanding our existing credit 
facilities, by securing additional debt financing, or by seeking other 
sources of capital to ensure we will be able to fund our capital and 
liquidity needs for at least the next 12 and 24 months. We believe 
we can secure these additional sources of capital in the ordinary 
course of business. However, if the credit and capital markets expe-
rience disruptions, we may not be able to obtain access to capital 
at as favorable costs as we have historically been able to, and some 
forms of capital may not be available at all.

COMMITMENTS 
Income Taxes. During the twelve months ended December 31, 
2011, we made $11.0 million in income tax payments. Within the 
next twelve months, we anticipate that we will make cash payments 
for federal and state income taxes of approximately $141.0 million. 
In September 2010 the Small Business Jobs Act of 2010 was enacted 
and in December 2010, the Tax Relief, Unemployment Insurance 
Reauthorization, and Job Creation Act of 2010 was enacted. As a 
result of the bonus depreciation provisions in these acts, in 2010 we 
made estimated payments greater than our anticipated 2010 federal 
tax liability. We filed for a refund of overpaid federal tax of approxi-
mately $80.9 million in January 2011 and received that refund in 
February 2011.

The Economic Stimulus Act of 2008, the American Recovery 
and Reinvestment Act of 2009, and the Small Business Jobs Act 
of 2010 provided for accelerated depreciation by allowing a bonus 
first-year depreciation deduction of 50% of the adjusted basis of 
qualified property, such as our lease merchandise, placed in service 

during those years. The Tax Relief, Unemployment Insurance 
Reauthorization, and Job Creation Act of 2010 allowed for deduc-
tion of 100% of the adjusted basis of qualified property for assets 
placed in service after September 8, 2010 and before December 
31, 2011. Accordingly, our cash flow benefited from having a 
lower cash tax obligation which, in turn, provided additional cash 
flow from operations. Because of our sales and lease ownership 
model where the Company remains the owner of merchandise on 
lease, we benefit more from bonus depreciation, relatively, than 
traditional furniture, electronics and appliance retailers. In future 
years, we anticipate having to make increased tax payments on 
our earnings as a result of expected profitability and the reversal of 
the accelerated depreciation deductions that were taken in 2011 
and prior periods. We estimate that at December 31, 2011 the 
remaining tax deferral associated with the acts described above is 
approximately $240.0 million, of which approximately 70% will 
reverse in 2012 and most of the remainder will reverse between 
2013 and 2014.

Leases. We lease warehouse and retail store space for most of our 
operations under operating leases expiring at various times through 
2028. Most of the leases contain renewal options for additional peri-
ods ranging from one to 15 years or provide for options to purchase 
the related property at predetermined purchase prices that do not 
represent bargain purchase options. We also lease transportation and 
computer equipment under operating leases expiring during the next 
five years. We expect that most leases will be renewed or replaced 
by other leases in the normal course of business. Approximate 
future minimum rental payments required under operating leases 
that have initial or remaining non-cancelable terms in excess of one 
year as of December 31, 2011 are shown in the below table under 
“Contractual Obligations and Commitments.” 

We have 20 capital leases, 19 of which are with a limited liabil-
ity company (“LLC”) whose managers and owners are 10 officers 
and one former officer of the Company of which there are seven 
executive officers, with no individual, owning more than 13.33% 
of the LLC. Nine of these related party leases relate to properties 
purchased from us in October and November of 2004 by the LLC 
for a total purchase price of $6.8 million. The LLC is leasing back 
these properties to us for a 15-year term, with a five-year renewal 
at our option, at an aggregate annual lease amount of $716,000. 
Another ten of these related party leases relate to properties pur-
chased from us in December 2002 by the LLC for a total purchase 
price of approximately $5.0 million. The LLC is leasing back these 
properties to us for a 15-year term at an aggregate annual lease 
of $556,000. We do not currently plan to enter into any similar 
related party lease transactions in the future.

We finance a portion of our store expansion through sale-
leaseback transactions. The properties are generally sold at net 
book value and the resulting leases qualify and are accounted for 
as operating leases. We do not have any retained or contingent 
interests in the stores nor do we provide any guarantees, other than 
a corporate level guarantee of lease payments, in connection with 
the sale-leasebacks. The operating leases that resulted from these 
transactions are included in the table below.

20

Franchise Loan Guaranty. We have guaranteed the borrowings 
of certain independent franchisees under a franchise loan program 
with several banks and we also guarantee franchisee borrowings 
under certain other debt facilities. On May 18, 2011, we entered 
into a second amendment to our second amended and restated loan 
facility and guaranty, dated June 18, 2010, as amended, and on July 
1, 2011, we entered into a third amendment. The amendments to 
the franchisee loan facility extended the maturity date until May 16, 
2012, increased the maximum Canadian subfacility commitment 
amount for loans to franchisees that operate stores in Canada (other 
than in the Province of Quebec) from Cdn $25.0 million to Cdn 
$35.0 million, and added the defined terms “Institutional Investor” 
and “Private Placement Debt” to further clarify the circumstances 
under which we may incur indebtedness and still remain in compli-
ance with applicable negative covenants, modified the negative 
covenant restricting debt applicable to us by, among other things, 
increasing the amount of indebtedness we may incur with respect to 
certain privately placed debt from an aggregate principal amount of 
up to $60.0 million to an aggregate principal amount of up to $150 
million, replaced the pricing grid schedule to the franchisee loan 
facility to reduce the applicable margins and participant unused com-
mitment fee percentages with respect to the funded participations, 
and permitted the issuance of our 3.75% unsecured senior notes 
issued to several insurance companies as described above under the 
heading “Liquidity and Capital Resources—General.” We remain 
subject to the financial covenants under the franchisee loan facility.

At December 31, 2011, the portion that we might be obligated 
to repay in the event franchisees defaulted was $128.8 million. Of 
this amount, approximately $108.5 million represents franchise 
borrowings outstanding under the franchisee loan program and 
approximately $20.3 million represents franchisee borrowings that 
we guarantee under other debt facilities. However, due to fran-
chisee borrowing limits, we believe any losses associated with any 
defaults would be mitigated through recovery of lease merchandise 
and other assets. Since its inception in 1994, we have had no 
significant losses associated with the franchise loan and guaranty 

program. We believe the likelihood of any significant amounts 
being funded in connection with these commitments to be remote. 
We receive guarantee fees based on such franchisees’ outstanding 
debt obligations, which were recognized as the guarantee obligation 
is satisfied. 

Legal Reserves. We are frequently a party to various legal proceed-
ings arising in the ordinary course of business. Management regularly 
assesses the Company’s insurance deductibles, analyzes litigation 
information with the Company’s attorneys and evaluates its loss 
experience. We accrue for litigation loss contingencies that are both 
probable and reasonably estimable. Legal fees and expenses associated 
with the defense of all of our litigation are expensed as such fees and 
expenses are incurred. Some of the proceedings we are currently a 
party to are described in Item 3, “Legal Proceedings” of our Annual 
Report on Form 10-K for the year ended December 31, 2011 
filed with the SEC and in Note F to our Consolidated Financial 
Statements.

Accrued litigation expense increased $40.0 million to $41.7 
million at December 31, 2011 from $1.7 million at December 31, 
2010, substantially due to the Alford v. Aarons Rents, Inc. et al.  
case discussed in Item 3 of our Annual Report on Form 10-K for 
the year ended December 31, 2011 filed with the SEC and in  
Note F to our Consolidated Financial Statements.

While we do not presently believe that any of the legal proceed-
ings to which we are currently a party will ultimately have a mate-
rial adverse impact upon our business, financial position or results 
of operations, there can be no assurance that we will prevail in all 
the proceedings we are party to, or that we will not incur material 
losses from them. 

Contractual Obligations and Commitments. We have no long-
term commitments to purchase merchandise. See Note F to the 
Consolidated Financial Statements for further information. The 
following table shows our approximate contractual obligations, 
including interest, and commitments to make future payments as of 
December 31, 2011: 

Contractual Obligations 
and Commitments 
(In Thousands) 

Credit Facilities, Excluding Capital Leases 

Capital Leases 

Operating Leases 

Purchase Obligations 

Total 
Amounts 
Committed 

$173,703 

16,359 

532,810 

38,998 

Period Less 
Than 1 Year 

$  17,228 

2,030 

100,906 

19,761 

Period 1–3  
Years 

Period 3–5  
Years 

Period Over 
5 Years

$  34,475 

$  62,625 

$  59,375

4,244 

160,296 

19,237 

4,276 

96,983 

— 

5,809

174,625

—

Total Contractual Cash Obligations 

$761,870 

$139,925 

$218,252 

$163,884 

$239,809

The following table shows the Company’s approximate commercial commitments as of December 31, 2011: 

(In Thousands) 

Guaranteed Borrowings of Franchisees 

Total 
Amounts 
Committed 

$128,761 

Period Less 
Than 1 Year 

$128,222 

Period 1–3  
Years 

Period 3–5  
Years 

Period Over 
5 Years

$    539 

$           — 

$           — 21

 
 
MANAGEMENT’S dISCUSSION ANd ANALYSIS OF  
FINANCIAL CONdITION ANd RESULTS OF OpERATIONS

Purchase obligations are primarily related to certain advertising and 
marketing programs. We do not have significant agreements for the 
purchase of lease merchandise or other goods specifying minimum 
quantities or set prices that exceed our expected requirements for 
three months.

Deferred income tax liabilities as of December 31, 2011 were 
approximately $287.0 million. This amount is not included in the 
total contractual obligations table because we believe this presenta-
tion would not be meaningful. Deferred income tax liabilities are 
calculated based on temporary differences between the tax basis 
of assets and liabilities and their respective book basis, which will 
result in taxable amounts in future years when the liabilities are 
settled at their reported financial statement amounts. The results of 
these calculations do not have a direct connection with the amount 
of cash taxes to be paid in any future periods. As a result, schedul-
ing deferred income tax liabilities as payments due by period could 
be misleading, because this scheduling would not relate to liquidity 
needs.

RECENT ACCOUNTING pRONOUNCEMENTS
In May 2011, the Financial Accounting Standards Board (“FASB”) 
issued Accounting Standards Update (“ASU”) No. 2011-4, 
Amendments to Achieve Common Fair Value Measurement and 
Disclosure Requirements in U.S. GAAP and IFRS (“ASU 2011-4”). 
ASU 2011-4 is intended to improve the comparability of fair value 

measurements presented and disclosed in financial statements 
prepared in accordance with U.S. Generally Accepted Accounting 
Principles and International Financial Reporting Standards. The 
amendments are of two types: (i) those that clarify the FASB’s intent 
about the application of existing fair value measurement and disclo-
sure requirements and (ii) those that change a particular principle or 
requirement for measuring fair value or for disclosing information 
about fair value measurements. ASU 2011-4 is effective for annual 
periods beginning after December 15, 2011. 

qUANTITATIvE ANd qUALITATIvE dISCLOSURES  
ABOUT MARKET RISK 
As of December 31, 2011, we had $12.0 million and $125.0  
million of senior unsecured notes outstanding at a fixed rate of 
5.03% and 3.75%, respectively. We had no balance outstand-
ing under our revolving credit agreement indexed to the LIBOR 
(“London Interbank Offer Rate”) or the prime rate, which exposes 
us to the risk of increased interest costs if interest rates rise. Based on 
our overall interest rate exposure at December 31, 2011, a hypotheti-
cal 1.0% increase or decrease in interest rates would not be material. 
We do not use any significant market risk sensitive instruments 

to hedge commodity, foreign currency, or other risks, and hold 
no market risk sensitive instruments for trading or speculative 
purposes.

22

CONSOLIdATEd BALANCE SHEETS

(In Thousands, Except Share Data) 

ASSETS: 
Cash and Cash Equivalents 

Investment Securities 

Accounts Receivable (net of allowances of  
$4,768 in 2011 and $4,544 in 2010) 

Lease Merchandise 

Less: Accumulated Depreciation 

Property, Plant and Equipment, Net 

Goodwill, Net 

Other Intangibles, Net 

Prepaid Expenses and Other Assets 

Assets Held for Sale 

Total Assets 
LIABILITIES & SHAREHOLdERS’ EqUITY: 
Accounts Payable and Accrued Expenses 

Accrued Litigation Expense 

Deferred Income Taxes Payable 

Customer Deposits and Advance Payments 

Credit Facilities 

Total Liabilities 

Shareholders’ Equity: 

Common Stock, Par Value $.50 Per Share;  

Authorized: 225,000,000 Shares at  
December 31, 2011 and 2010  
Shares Issued: 90,752,123 at 
December 31, 2011 and 2010 

Additional Paid-in Capital 

Retained Earnings 

Accumulated Other Comprehensive Income 

Less: Treasury Shares at Cost, 

Common Stock, 15,111,635 and 10,664,728 Shares  

at December 31, 2011 and 2010, respectively 

Total Shareholders’ Equity 

Total Liabilities & Shareholders’ Equity  

December 31, 
2011 

December 31, 
2010

$   176,257 

$      72,022 

98,132 

—

87,471 

1,363,903 

(501,627) 

862,276 

226,619 

219,342 

6,066 

49,101 

9,885 

69,662 

1,280,457 

(465,973)

814,484

204,912

202,379

3,832

122,932

11,849

$1,735,149 

 $1,502,072

$   231,553 

 $   211,462

41,720 

286,962 

44,571 

153,789 

758,595 

45,376 

212,311 

918,699 

274 

1,677

227,513

40,213

41,790 

522,655

45,376

201,752

809,084

846

1,176,660 

1,057,058

(200,106) 

976,554 

(77,641)

979,417

$1,735,149 

$1,502,072

The accompanying notes are an integral part of the Consolidated Financial Statements.

23

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
CONSOLIdATEd STATEMENTS OF EARNINGS

(In Thousands, Except Per Share) 

REvENUES: 
Lease Revenues and Fees 

Retail Sales 

Non-Retail Sales 

Franchise Royalties and Fees 

Other 

COSTS ANd ExpENSES: 
Retail Cost of Sales 

Non-Retail Cost of Sales 

Operating Expenses 

Lawsuit Expense 

Depreciation of Lease Merchandise 

Interest 

Earnings From Continuing 
Operations Before Income Taxes 

Income Taxes 

Net Earnings From  
Continuing Operations 

Loss From Discontinued 
Operations, Net of Tax 

Net Earnings 

Earnings Per Share From 
Continuing Operations 

Earnings Per Share From Continuing 
Operations Assuming Dilution 

Earnings Per Share From  
Discontinued Operations 

Loss Per Share From Discontinued 
Operations Assuming Dilution 

Year Ended 
December 31, 
2011 

Year Ended 
December 31, 
2010 

Year Ended
December 31, 
2009

$1,516,508 

$1,402,053 

$1,310,709

38,557 

388,960 

63,255 

16,769 

40,556 

362,273 

59,112 

12,853 

43,394

327,999

52,941

17,744

2,024,049 

1,876,847 

1,752,787

22,738 

353,745 

872,248 

36,500 

550,732 

4,709 

23,013 

330,918 

824,929 

— 

504,105 

3,096 

25,730

299,727

771,634

—

474,958

4,299

1,840,672 

1,686,061 

1,576,348

183,377 

69,610 

190,786 

72,410 

176,439

63,561

113,767 

118,376 

112,878

— 

— 

(277)

$   113,767 

$   118,376 

$   112,601

$         1.46 

$         1.46 

$         1.39

1.43 

.00 

.00 

1.44 

.00 

.00 

1.38

.00

(.01)

The accompanying notes are an integral part of the Consolidated Financial Statements.

24

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
CONSOLIdATEd STATEMENTS OF SHAREHOLdERS’ EqUITY

(In Thousands, Except Per Share) 
BALANCE, JANUARY 1, 2009 
Dividends, $.046 Per share 

Stock-Based Compensation 

Exchange of Common Stock for Class A 

Common Stock 

Reissued Shares 

Net Earnings From Continuing Operations 

Loss From Discontinued Operations 

Foreign Currency Translation Adjustment 

Comprehensive Income 

BALANCE, dECEMBER 31, 2009 
Dividends, $.049 per share 

Stock-Based Compensation 

Reissued Shares 

Repurchased Shares 

Stock Recombination 

Net Earnings 

Foreign Currency Translation Adjustment,  

net of Income Taxes of $356 

Comprehensive Income 

BALANCE, dECEMBER 31, 2010 
Dividends, $.054 per share 

Stock-Based Compensation 

Reissued Shares 

Repurchased Shares 

Stock Recombination 

Net Earnings 

Reclassification Into Earnings of  
Available for Sale Securities, net 
of Taxes of $54 

Foreign Currency Translation Adjustment,  

net of Income Taxes of $187 

Comprehensive Income 

BALANCE, dECEMBER 31, 2011 

Treasury Stock 

Shares 

Amount 

Common 
Stock 

Additional 
Paid-In 
Capital 

Accumulated Other
Comprehensive  
(Loss) Income 

Foreign

Retained  Comprehensive  Currency  Marketable
Translation  Securities
Earnings 

Income 

(10,280)  $  (47,405)  

$45,378 

  $179,191 

$585,827 

$(1,359) 

$(88)

(144) 

(9,073) 

1,026 

7,103 

(3,739) 

3,565 

9,073

4,840 

112,878 $112,878 

(277) 

(277) 

1,346 

1,346 

—

  113,947 

(9,398) 

 (49,375) 

45,378 

196,669 

694,689 

(13) 

(88)

212 

743 

(1,479) 

(29,009)

(3,981) 

4,759 

324 

(2)

118,376  118,376

(10,665) 

 (77,641) 

45,376 

201,752 

809,084 

578 

(88)

947 

591 

—

  119,323 

737 

7,493 

(5,184) 

(129,958)

(4,152) 

8,385 

2,174 

113,767  113,767

(15,112)  $(200,106) 

$45,376 

  $212,311 

$918,699 

$     274 

$  —

88

(304) 

(304) 

 $113,463 

The accompanying notes are an integral part of the Consolidated Financial Statements.

25

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
CONSOLIdATEd STATEMENTS OF CASH FLOWS

(In Thousands) 

CONTINUING OpERATIONS 
OpERATING ACTIvITIES: 
Net Earnings from Continuing Operations 
Depreciation of Lease Merchandise 
Other Depreciation and Amortization 
Additions to Lease Merchandise 
Book Value of Lease Merchandise Sold or Disposed 
Change in Deferred Income Taxes 
Bad Debt Expense 
Loss on Sale of Property, Plant, and Equipment 
Gain on Dispositions of Business and Contracts 
Change in Income Tax Receivable 
Change in Accounts Payable and Accrued Expenses 
Change in Accrued Litigation Expense   
Change in Accounts Receivable 
Excess Tax Benefits from Stock-Based Compensation 
Change in Other Assets 
Change in Customer Deposits 
Stock-Based Compensation 
Other Changes, Net 
Cash Provided by Operating Activities   
INvESTING ACTIvITIES: 
Additions to Property, Plant and Equipment 
Acquisitions of Businesses and Contracts 
Purchase of Investment Securities 
Proceeds from Calls of Investment Securities 
Proceeds from Dispositions of Businesses and Contracts 
Proceeds from Sale of Property, Plant, and Equipment 
Cash Used by Investing Activities 
FINANCING ACTIvITIES: 
Proceeds from Credit Facilities 
Repayments on Credit Facilities 
Dividends Paid 
Excess Tax Benefits from Stock-Based Compensation 
Acquisition of Treasury Stock 
Issuance of Stock Under Stock Option Plans 
Cash Used by Financing Activities 
dISCONTINUEd OpERATIONS: 
Operating Activities 
Cash Used by Discontinued Operations  
Increase (Decrease) in Cash and Cash Equivalents 
Cash and Cash Equivalents at Beginning of Year 
Cash and Cash Equivalents at End of Year 
Cash Paid During the Year: 

26

Interest 
Income Taxes 

Year Ended 
December 31, 
2011 

Year Ended 
December 31, 
2010 

Year Ended
December 31, 
2009

$  113,767 
550,732 
52,832 
(1,024,602) 
430,540 
59,449 
25,402 
1,172 
(3,045) 
79,762 
20,916 
40,043 
(43,211) 
(1,264) 
(6,348) 
4,358 
8,385 
(1,693) 
307,195 

(78,211) 
(32,176) 
(100,513) 
1,063 
7,282 
11,481 
(191,074) 

129,150 
(17,151) 
(4,073) 
1,264 
(127,193) 
6,117 
(11,886) 

$  118,376 
504,105 
45,427 
(1,034,474) 
400,304 
63,843 
23,988 
2,441 
(1,917) 
(82,378) 
33,969 
1,352 
(27,555) 
(321) 
(4,943) 
2,015 
4,759 
270 
49,261 

(87,636) 
(17,891) 
— 
— 
8,025 
53,399 
(44,103) 

2,429 
(15,683) 
(2,929) 
321 
(28,046) 
1,087 
(42,821) 

$  112,878
474,958
44,413
(847,094)
363,975
15,032
20,469
1,136
(7,826)
28,443
2,410
(396)
(27,051)
(3,909)
3,356
4,763
3,696
4,441
193,694

(83,140)
(25,202)
—
—
32,042
37,533
(38,767)

57,383
(117,156)
(4,649)
3,909
—
8,172
(52,341)

— 
— 
104,235 
72,022 
$  176,257 

— 
— 
(37,663) 
109,685 
$    72,022 

(277)
(277)
102,309
7,376
$  109,685

$      3,983 
10,991 

$      3,203 
94,793 

$      4,591
15,286

The accompanying notes are an integral part of the Consolidated Financial Statements.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIdATEd FINANCIAL STATEMENTS

a

NOTE A: SUMMARY OF SIGNIFICANT 
ACCOUNTING pOLICIES
As of December 31, 2011 and 2010, and for the Years Ended  
December 31, 2011, 2010 and 2009.

Basis of Presentation — The consolidated financial statements 
include the accounts of Aaron’s, Inc. and its wholly owned subsidiar-
ies (the “Company” or “Aaron’s”). All significant intercompany 
accounts and transactions have been eliminated. The preparation of 
the Company’s consolidated financial statements in conformity with 
United States generally accepted accounting principles requires man-
agement to make estimates and assumptions that affect the amounts 
reported in these financial statements and accompanying notes. 
Actual results could differ from those estimates. Generally, actual 
experience has been consistent with management’s prior estimates 
and assumptions. Management does not believe these estimates or 
assumptions will change significantly in the future absent unsurfaced 
or unforeseen events.

On December 7, 2010, at a special meeting of the Company’s 

shareholders, such shareholders approved a proposal to amend 
and restate the Company’s Amended and Restated Articles of 
Incorporation to: (i) convert each outstanding share of Common 
Stock, par value $0.50 per share (the “Nonvoting Common 
Stock”) into one share of Class A Common Stock (the “Class A 
Common Stock”) and to rename the Class A Common Stock as 
Common Stock (the “Common Stock”), (ii) eliminate certain 
obsolete provisions relating to the Company’s prior dual-class 
common stock structure, and (iii) amend the number of autho-
rized shares to be 225,000,000 total shares of Common Stock 
(the aggregate of the number of authorized shares of Nonvoting 
Common Stock and Class A Common Stock prior to the approval 
of the Amended and Restated Articles of Incorporation). Following 
receipt of shareholder approval at the special meeting, the 
Amended and Restated Articles of Incorporation were filed with 
the Secretary of State of the State of Georgia and are now effective.

As a result of the reclassification of shares of Nonvoting 
Common Stock into shares of Class A Common Stock and the 
other changes described above and effected by the Amended and 
Restated Articles of Incorporation, shares of the combined class 
now titled Common Stock have one vote per share on all matters 
submitted to the Company’s shareholders, including the election of 
directors. The former Nonvoting Common Stock did not entitle 
the holders thereof to any vote except as otherwise provided in 
the Company’s Articles of Incorporation or required by law. In 
addition, holders of the combined class now titled Common Stock 
will all vote as a single class of stock on any matters subject to a 
shareholder vote. Holders of the former Class A Common Stock 
and the Nonvoting Common Stock were previously entitled to 
separate class voting rights in certain circumstances as required by 
law, and those class voting rights were eliminated with the share 
reclassification.

The holders of Common Stock are entitled to receive divi-
dends and other distributions in cash, stock or property of the 
Company as and when declared by the Board of Directors of the 
Company out of legally available funds. Prior to the conversion, 
the Company’s Articles of Incorporation permitted the payment of 
a cash dividend on the Nonvoting Common Stock without paying 
any dividend on the Class A Common Stock or the payment of 
a cash dividend on the Nonvoting Common Stock that was up 
to 50% higher than any dividend paid on the Class A Common 
Stock. Cash dividends could not be paid on the Class A Common 
Stock unless equal or higher dividends were paid on the Nonvoting 
Common Stock. 

The conversion had no other impact on the economic equity 
interests of holders of Common Stock, including with regards to 
liquidation rights or redemption, regardless of whether holders 
previously held shares of Nonvoting Common Stock or Class A 
Common Stock. 

On March 23, 2010, the Company announced a 3-for-2 
stock split effected in the form of a 50% stock dividend on both 
Nonvoting Common Stock and Class A Common Stock. New 
shares were distributed on April 15, 2010 to shareholders of record 
as of the close of business on April 1, 2010. All share and per share 
information has been restated for all periods presented to reflect 
this stock split.

Certain reclassifications have been made to the prior periods 

to conform to the current period presentation. In all periods 
presented, the HomeSmart division was reclassified from the Other 
segment to the HomeSmart segment. Refer to Note K for the 
segment disclosure. In all periods presented, bad debt expense was 
reclassified from change in accounts receivable to a separate bad 
debt expense line on the consolidated statements of cash flows.

Line of Business — The Company is a specialty retailer engaged in 
the business of leasing and selling residential furniture, consumer 
electronics, appliances, computers, and other merchandise through-
out the U.S. and Canada. The Company’s entire production of 
furniture and bedding is shipped to Aaron’s Company-operated and 
franchise stores.

Lease Merchandise — The Company’s lease merchandise consists 
primarily of residential furniture, consumer electronics, appliances, 
computers, and other merchandise and is recorded at cost, which 
includes overhead from production facilities, shipping costs and 
warehousing costs. The sales and lease ownership stores depreciate 
merchandise over the lease agreement period, generally 12 to 24 
months when on lease and 36 months when not on lease, to a 0% 
salvage value. Aaron’s Office Furniture store depreciates merchandise 
over its estimated useful life, which ranges from 24 months to 48 
months, net of salvage value, which ranges from 0% to 30%. The 
Company’s policies require weekly lease merchandise counts by store 
managers, which include write-offs for unsalable, damaged, or miss-
ing merchandise inventories. Full physical inventories are generally 
taken at the fulfillment and manufacturing facilities two to four 

27

NOTES TO CONSOLIdATEd FINANCIAL STATEMENTS

times a year, and appropriate provisions are made for missing, dam-
aged and unsalable merchandise. In addition, the Company monitors 
lease merchandise levels and mix by division, store, and fulfillment 
center, as well as the average age of merchandise on hand. If unsal-
able lease merchandise cannot be returned to vendors, it is adjusted 
to its net realizable value or written off.

All lease merchandise is available for lease or sale. On a monthly 

basis, all damaged, lost or unsalable merchandise identified is writ-
ten off. The Company records lease merchandise adjustments on 
the allowance method. Lease merchandise write-offs totaled $46.2 
million, $46.5 million, and $38.3 million during the years ended 
December 31, 2011, 2010 and 2009, respectively, and are included 
in operating expenses in the accompanying consolidated statements 
of earnings. Included in 2010 is a write-down of $4.7 million 
related to the closure of stores of the Aaron’s Office Furniture divi-
sion. 

Disposal Activities — The Company began ceasing the opera-
tions of the Aaron’s Office Furniture division in June of 2010. The 
Company closed 14 of its Aaron’s Office Furniture stores during 
2010 and has one remaining store open to liquidate merchandise. 
As a result, in 2010 the Company recorded $3.3 million in closed 
store reserves, $4.7 million in lease merchandise write-downs and 
other miscellaneous expenses, respectively, totaling $9.0 million. The 
charges were recorded within operating expenses on the consolidated 
statement of earnings and are included in the Other segment cat-
egory. There were no charges related to the closure of this division  
in 2011.

Cash and Cash Equivalents — The Company classifies as cash 
highly liquid investments with maturity dates of less than three 
months when purchased. 

Information pertaining to held to maturity securities with gross unre-
alized losses at December 31, 2011 are as follows. All of the securities 
have been in a continuous loss position for less than 12 months.

(In Thousands) 

Corporate Bonds 

Gross  
Fair Value 

Unrealized 
Losses

$72,315 

$(664)

The Company evaluates securities for other-than-temporary 
impairment on a quarterly basis, and more frequently when eco-
nomic or market concerns warrant such evaluation. Consideration 
is given to (1) the length of time and the extent to which the 
fair value has been less than cost, (2) the financial condition and 
near-term prospects of the issuer and (3) the intent and ability of 
the Company to retain its investment in the issuer for a period of 
time sufficient to allow for any anticipated recovery in fair value. 
The Company does not intend to sell the securities and it is not 
more likely than not that the Company will be required to sell the 
investments before recovery of their amortized cost bases.

The unrealized losses at December 31, 2011 relate principally to 
the increases in short-term market interest rates that occurred since 
the securities were purchased and 38 of the 44 securities are in an 
unrealized loss position as of December 31, 2011. The fair value is 
expected to recover as the securities approach their maturity or if 
market yields for such investments decline. In analyzing an issuer’s 
financial condition, management considers whether downgrades by 
bond rating agencies have occurred. The Company has the intent 
and ability to hold the investment securities until their amortized 
cost basis is recovered on the maturity date. As a result of manage-
ment’s analysis and review, no declines are deemed to be other 
than temporary.

Investment Securities — The amortized cost, gross unrealized gains 
and losses, and fair value of investment securities held to maturity 
at December 31, 2011 are as follows. The securities are recorded at 
amortized cost in the consolidated balance sheets and mature at vari-
ous dates during 2012 and 2013. There were no investment securi-
ties held by the Company at December 31, 2010. 

Accounts Receivable — The Company maintains an allowance for 
doubtful accounts. The reserve for returns is calculated based on the 
historical collection experience associated with lease receivables. The 
Company’s policy is to write off lease receivables that are 60 days or 
more past due.

The following is a summary of the Company’s allowance for 

(In Thousands) 

Corporate Bonds 
Perfect Home Bonds 

Gross 
Amortized  Unrealized  Unrealized 
Gains 

Losses 

Gross 

Cost 

Fair 
Value

$82,243 
15,889 
$98,132 

$15 
— 
$15 

$(664)  $81,594
15,889
$(664)  $97,483

— 

doubtful accounts as of December 31:

(In Thousands) 

2011 

2010 

2009

Beginning Balance 
 Accounts written off 
 Bad debt expense 
Ending Balance 

$   4,544 
(25,178) 
25,402 
$   4,768 

$   4,157 
(23,601) 
23,988 
$   4,544 

$   4,040
(20,352)
20,469
$   4,157

The amortized cost and fair value of held to maturity securities at 
December 31, 2011, by contractual maturity are as follows:

(In Thousands) 

Amortized Cost 

Fair Value

Due in one year or less 
Due in years one through two 
Ending Balance 

28

$60,403 
37,729 
$98,132 

$60,093
37,390
$97,483

Property, Plant and Equipment — The Company records prop-
erty, plant and equipment at cost. Depreciation and amortization 
are computed on a straight-line basis over the estimated useful 
lives of the respective assets, which are from five to 40 years for 
buildings and improvements and from one to fifteen years for 
other depreciable property and equipment. Gains and losses 
related to dispositions and retirements are recognized as incurred. 

 
 
 
 
 
 
 
 
 
 
 
 
 
Maintenance and repairs are also expensed as incurred; renewals 
and betterments are capitalized. Depreciation expense, included in 
operating expenses in the accompanying consolidated statements 
of earnings, for property, plant and equipment was $45.2 million, 
$41.4 million and $40.7 million during the years ended December 
31, 2011, 2010 and 2009, respectively.

Assets Held for Sale — Certain properties, primarily consisting 
of parcels of land, met the held for sale classification criteria at 
December 31, 2011 and 2010. After adjustment to fair value, the 
$9.9 million and $11.8 million carrying value of these properties 
has been classified as assets held for sale in the consolidated bal-
ance sheets as of December 31, 2011 and 2010, respectively. The 
Company estimated the fair values of these properties using market 
values for similar properties and these are considered Level 2 assets as 
defined in FASB ASC Topic 820, Fair Value Measurements.

Goodwill and Other Intangibles with Indefinite 
Lives — Goodwill and intangibles with indefinite lives represent the 
excess of the purchase price paid over the fair value of the identifi-
able net tangible and intangible assets acquired in connection with 
business acquisitions. Impairment occurs when the carrying value 
of goodwill and intangibles with indefinite lives is not recoverable 
from future cash flows. The Company performs an assessment of 
goodwill and intangibles with indefinite lives for impairment at the 
reporting unit level annually as of September 30, or when events or 
circumstances indicate that impairment may have occurred. Factors 
which could necessitate an interim impairment assessment include 
a sustained decline in the Company’s stock price, prolonged nega-
tive industry or economic trends and significant underperformance 
relative to expected historical or projected future operating results. 
The Company tests goodwill and intangibles with indefinite lives at 
the operating segment level as operations (stores) included in each 
operating segment have similar economic characteristics. 

Fair value of reporting units used in the goodwill and intan-
gibles with indefinite lives impairment test is determined based on 
either a multiple of gross revenue or other appropriate fair value 
methods. If the carrying value of the reporting unit exceeds the 
fair value, a second analysis is performed to measure the fair value 
of all assets and liabilities. If, based on the second analysis, it is 
determined that the fair value of the assets and liabilities is less than 
the carrying value, an impairment charge in an amount equal to 
the excess of the carrying value over fair value would be recognized. 
During the performance of the annual assessment of goodwill 
and intangibles with indefinite useful lives for impairment in the 
2011, 2010 and 2009 fiscal years, the Company did not identify 
any reporting units which had estimated fair values that were 
not substantially in excess of their carrying values other than the 
HomeSmart division for which locations were recently acquired.

Other Intangibles — Other intangibles represent the value of 
customer relationships acquired in connection with business acquisi-
tions, acquired franchise development rights and non-compete agree-
ments, recorded at fair value as determined by the Company. As of 
December 31, 2011 and 2010, the net intangibles other than good-

will were $4.0 million and $3.8 million, respectively for the Sales 
and Lease Ownership segment, and $2.0 million for the HomeSmart 
segment at December 31, 2011. The customer relationship intan-
gible is amortized on a straight-line basis over a two-year useful life. 
Acquired franchise development rights are amortized over the unex-
pired life of the franchisee’s ten year area development agreement. 
The non-compete intangible is amortized on a straight-line basis over 
a three-year useful life. Amortization expense of intangibles for the 
Sales and Lease Ownership segment, included in operating expenses 
in the accompanying consolidated statements of earnings, was $2.0 
million, $3.1 million and $3.8 million during the years ended 
December 31, 2011, 2010 and 2009, respectively. Amortization 
expense of intangibles for the HomeSmart segment, included in 
operating expenses in the accompanying consolidated statements of 
earnings, was $312,000 during the year ended December 31, 2011. 
The following is a summary of the Company’s goodwill in its 

Sales and Lease Ownership segment at December 31:

(In Thousands) 

Beginning Balance 

Additions 
Disposals 

Ending Balance 

2011 

2010

$202,379 
 5,468 
 (2,338) 
$205,509 

$194,376
 9,240
(1,237)
$202,379

The following is a summary of the Company’s goodwill in its 

HomeSmart segment at December 31:

(In Thousands) 

Beginning Balance 

Additions 
Disposals 

Ending Balance 

2011

$          —
 13,833
—
$   13,833

Impairment — The Company assesses its long-lived assets other than 
goodwill for impairment whenever facts and circumstances indicate 
that the carrying amount may not be fully recoverable. When it is 
determined that the carrying values of the assets are not recoverable, 
the Company compares the carrying values of the assets to their fair 
values as estimated using discounted expected future cash flows, 
market values or replacement values for similar assets. The amount 
by which the carrying value exceeds the fair value of the asset is 
recognized as an impairment loss.

The Company also recorded impairment charges of $453,000 

and $879,000 within operating expenses in 2011 and 2010, 
respectively, both of which related primarily to the impairment 
of various land outparcels and buildings included in its Sales and 
Lease Ownership segment that the Company decided not to utilize 
for future expansion. The assets held for sale are included in the 
Other segment. 

The Company performed an impairment analysis on the 
Aaron’s Office Furniture long-lived assets in the third quarter of 
2009 due to continuing negative performance. As a result, the 

29

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIdATEd FINANCIAL STATEMENTS

Company recorded an impairment charge of $1.3 million in 2009 
within operating expenses related primarily to the impairment of 
leasehold improvements in the Aaron’s Office Furniture stores. 
The Aaron’s Office Furniture long-lived assets are Level 2 assets. 
In addition, the Company recorded an $865,000 write-down to 
certain office furniture lease merchandise in 2009 within operating 
expenses. The impairment charge and inventory write-down are 
included in the Other segment.

Derivative Financial Instruments — The Company utilizes deriva-
tive financial instruments to mitigate its exposure to certain market 
risks associated with its ongoing operations for a portion of the year. 
The primary risk it seeks to manage through the use of derivative 
financial instruments is commodity price risk, including the risk of 
increases in the market price of diesel fuel used in the Company’s 
delivery vehicles. All derivative financial instruments are recorded 
at fair value on the consolidated balance sheets. The Company does 
not use derivative financial instruments for trading or speculative 
purposes. The Company is exposed to counterparty credit risk on all 
its derivative financial instruments. The counterparties to these con-
tracts are high credit quality commercial banks, which the Company 
believes largely minimize the risk of counterparty default. The fair 
values of the Company’s fuel hedges as of December 31, 2010 and 
the changes in their fair values in 2011 and 2010 were immaterial. 
The Company did not hold any derivative financial instruments as of 
December 31, 2011.

Fair Value of Financial Instruments — The fair values of the 
Company’s cash and cash equivalents, accounts receivable and 
accounts payable approximate their carrying amounts due to their 
short-term nature.

At December 31, 2011 and 2010, the fair value of fixed rate 
long-term debt approximated its carrying value. The fair value of 
debt is estimated using valuation techniques that consider risk-free 
borrowing rates and credit risk.

Deferred Income Taxes — Deferred income taxes represent primar-
ily temporary differences between the amounts of assets and liabilities 
for financial and tax reporting purposes. The Company’s largest 
temporary differences arise principally from the use of accelerated 
depreciation methods on lease merchandise for tax purposes. 

Revenue Recognition — Lease revenues are recognized as revenue 
in the month they are due. Lease payments received prior to the 
month due are recorded as deferred lease revenue. Until all pay-
ments are received under sales and lease ownership agreements, the 
Company maintains ownership of the lease merchandise. Revenues 
from the sale of merchandise to franchisees are recognized at the 
time of receipt of the merchandise by the franchisee, and revenues 
from such sales to other customers are recognized at the time of 
shipment, at which time title and risk of ownership are transferred to 
the customer. Refer to Note I for discussion of recognition of other 

franchise-related revenues. The Company presents sales net of  
sales taxes.

Retail and Non-Retail Cost of Sales — Included in cost of sales 
is the net book value of merchandise sold, primarily using specific 
identification. It is not practicable to allocate operating expenses 
between selling and lease operations.

Shipping and Handling Costs — The Company classifies shipping 
and handling costs as operating expenses in the accompanying 
consolidated statements of earnings, and these costs totaled $68.1 
million in 2011, $60.6 million in 2010 and $55.0 million in 2009.

Advertising — The Company expenses advertising costs as incurred. 
Advertising costs are recorded as expenses the first time an adver-
tisement appears. Such costs aggregated to $38.9 million in 2011, 
$31.7 million in 2010 and $31.0 million in 2009. These advertising 
expenses are shown net of cooperative advertising considerations 
received from vendors, substantially all of which represents reim-
bursement of specific, identifiable and incremental costs incurred in 
selling those vendors’ products. The amount of cooperative adver-
tising consideration netted against advertising expense was $25.4 
million in 2011, $27.2 million in 2010 and $23.4 million in 2009. 
The prepaid advertising asset was $1.6 million and $3.2 million at 
December 31, 2011 and 2010, respectively. 

Stock-Based Compensation — The Company has stock-based 
employee compensation plans, which are more fully described in 
Note H below. The Company estimates the fair value for the options 
granted on the grant date using a Black-Scholes option-pricing 
model and accounts for stock-based compensation under the fair 
value recognition provisions codified in FASB ASC Topic 718, 
Stock Compensation. The fair value of each share of restricted stock 
awarded was equal to the market value of a share of the Company’s 
Common Stock on the grant date.

Insurance Reserves — Estimated insurance reserves are accrued 
primarily for group health, general liability, automobile liability and 
workers compensation benefits provided to the Company’s employ-
ees. Estimates for these insurance reserves are made based on actual 
reported but unpaid claims and actuarial analyses of the projected 
claims run off for both reported and incurred but not reported 
claims.

Comprehensive Income — For the years ended December 31, 2011, 
2010 and 2009, comprehensive income totaled $113.2 million, 
$119.3 million and $113.9 million, respectively.

Foreign Currency Translation — Assets and liabilities denomi-
nated in a foreign currency are translated into U.S. dollars at the 
current rate of exchange on the last day of the reporting period. 
Revenues and expenses are generally translated at a daily exchange 
rate and equity transactions are translated using the actual rate on  
the day of the transaction.

30

b

NOTE B: EARNINGS  
pER SHARE

Earnings per share is computed by dividing net earnings by the 
weighted average number of shares of Common Stock outstanding 
during the period. The computation of earnings per share assuming 
dilution includes the dilutive effect of stock options, restricted stock 
units (“RSUs”) and restricted stock awards (“RSAs”). Stock options 
had the effect of increasing the weighted average shares outstanding 
assuming dilution by approximately 998,000 in 2011, 745,000 in 
2010, and 663,000 in 2009. RSUs had the effect of increasing the 
weighted average shares outstanding assuming dilution by approxi-
mately 236,000, and 25,000 for the years ending 2011, and 2010, 
respectively. There were no RSUs that had the effect of increasing 
the weighted average shares outstanding assuming dilution for the 
year ended December 31, 2009. RSAs had the effect of increasing 
the weighted average shares outstanding assuming dilution by 3,000 
in 2011, 138,000 in 2010 and 150,000 in 2009. 

There were no anti-dilutive stock options excluded from the 
computation of earnings per share assuming dilution for the twelve 
months ended December 31, 2011. Anti-dilutive stock options 
excluded from the computation of earnings per share assuming 
dilution were 314,000 and 470,000 for the twelve months ended 
December 31, 2010 and 2009, respectively. Anti-dilutive RSUs 
and RSAs excluded from the computation of earnings per share 
assuming dilution were 298,000, 275,000 and 45,000 in 2011, 
2010 and 2009, respectively. 

c

NOTE C: pROpERTY,  
pLANT ANd EqUIpMENT
Following is a summary of the Company’s property, plant, and 
equipment at December 31:

(In Thousands) 

Land 
Buildings and Improvements 
Leasehold Improvements and Signs 
Fixtures and Equipment 
Assets Under Capital Leases: 
with Related Parties 
with Unrelated Parties 
Construction in Progress 

Less: Accumulated Depreciation  
and Amortization 

2011 

2010

$  25,882 
81,566 
116,632 
133,615 

$  25,067
74,216
100,031
109,458 

7,641 
10,564 
5,444 
381,344 

8,501 
10,564
9,485 
337,322

(154,725) 
$226,619 

(132,410)
 $204,912 

Amortization expense on assets recorded under capital leases is 
included in operating expenses and was $1.2 million, $1.9 million 

and $1.2 million in 2011, 2010 and 2009, respectively. Capital 
leases consist of buildings and improvements. Assets under capital 
leases with related parties included $4.2 million and $4.0 million 
in accumulated depreciation and amortization as of December 
31, 2011 and 2010, respectively. Assets under capital leases with 
unrelated parties included $3.8 million and $3.2 million in accu-
mulated depreciation and amortization as of December 31, 2011 
and 2010, respectively.

d

NOTE d: CREdIT  
FACILITIES 

Following is a summary of the Company’s credit facilities at 
December 31: 

(In Thousands) 

Senior Unsecured Notes 
Capital Lease Obligation: 
with Related Parties 
with Unrelated Parties 

Other Debt 

2011 

2010

$137,000 

$24,000 

6,730 
6,809 
3,250 
 $153,789 

7,279 
7,208 
3,303
 $41,790

Bank Debt — On May 18, 2011, the Company entered into the 
second amendment to its revolving credit agreement, dated May 
23, 2008, as amended, and on July 1, 2011, the Company entered 
into a third amendment. The amendments to the revolving credit 
agreement (i) add the defined terms “Institutional Investor” and 
“Private Placement Debt” to further clarify the circumstances under 
which the Company may incur indebtedness and still remain in 
compliance with applicable negative covenants and (ii) modified 
the negative covenant restricting debt applicable to the Company 
by, among other things, increasing the amount of indebtedness the 
Company may incur with respect to certain privately placed debt 
from an aggregate principal amount of up to $60.0 million to an 
aggregate principal amount of up to $150.0 million. The Company 
entered into the amendments in order to permit the issuance of the 
3.75% unsecured senior notes issued to a consortium of insurance 
companies as described below.

The Company has a revolving credit agreement with several 
banks providing for unsecured borrowings up to $140.0 million. 
Amounts borrowed bear interest at the lower of the lender’s prime 
rate or LIBOR plus 87.5 basis points. The pricing under a work-
ing capital line is based upon overnight bank borrowing rates. At 
December 31, 2011 and 2010, there was a zero balance under the 
Company’s revolving credit agreement. The Company pays a .20% 
commitment fee on unused balances. The weighted average inter-
est rate on borrowings under the revolving credit agreement was 
0.97% in 2011, 0.97% in 2010 and 1.23% in 2009. The revolving 
credit agreement expires May 23, 2013.

The revolving credit agreement contains financial covenants 
which, among other things, prohibit the Company from exceeding 

31

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
NOTES TO CONSOLIdATEd FINANCIAL STATEMENTS

certain debt to equity levels and require the maintenance of mini-
mum fixed charge coverage ratios. If the Company fails to comply 
with these covenants, the Company will be in default under these 
agreements, and all amounts could become due immediately. At 
December 31, 2011, $140.1 million of retained earnings was  
available for dividend payments and stock repurchases under  
the debt restrictions, and the Company was in compliance with  
all covenants.

Senior Unsecured Notes — On July 5, 2011, the Company entered 
into a note purchase agreement with several insurance companies. 
Pursuant to this agreement, the Company and its subsidiary, Aaron 
Investment Company, as co-obligors issued $125.0 million in senior 
unsecured notes to the purchasers in a private placement. The notes 
bear interest at the rate of 3.75% per year and mature on April 27, 
2018. Payments of interest are due quarterly, commencing July 27, 
2011, with principal payments of $25.0 million each due annually 
commencing April 27, 2014. The new note purchase agreement con-
tains financial maintenance covenants, negative covenants regarding 
the Company’s other indebtedness, its guarantees and investments, 
and other customary covenants substantially similar to the covenants 
in the Company’s existing note purchase agreement, revolving credit 
facility and franchisee loan and guaranty facility, as modified. 
On July 27, 2005, the Company sold $60.0 million in 

aggregate principal amount of senior unsecured notes in a private 
placement to a consortium of insurance companies. The notes bear 
interest at a rate of 5.03% per year and mature on July 27, 2012. 
Interest-only payments were due quarterly for the first two years, 
followed by annual $12.0 million principal repayments plus inter-
est for the five years thereafter. The related note purchase agree-
ment contains financial maintenance covenants, negative covenants 
regarding the Company’s other indebtedness, its guarantees and 
investments and other customary covenants substantially similar 
to the covenants in the Company’s, revolving credit facility. At 
December 31, 2011 and 2010, there was $12.0 million and $24.0 
million outstanding under the July 2005 senior unsecured notes, 
respectively.

Capital Leases with Related Parties — In October and November 
2004, the Company sold 11 properties, including leasehold improve-
ments, to a limited liability company (“LLC”) controlled by a group 
of Company executives, including the Company’s Chairman. The 
LLC obtained borrowings collateralized by the land and buildings 
totaling $6.8 million. The Company occupies the land and buildings 
collateralizing the borrowings under a 15-year term lease, with a five-
year renewal at the Company’s option, at an aggregate annual rental 
of $716,000. The transaction has been accounted for as a financing 
in the accompanying consolidated financial statements. The rate of 
interest implicit in the leases is approximately 9.7%. Accordingly, 
the land and buildings, associated depreciation expense and lease 
obligations are recorded in the Company’s consolidated financial 
statements. No gain or loss was recognized in this transaction. 

In December 2002, the Company sold ten properties, including 

leasehold improvements, to the LLC. The LLC obtained borrow-
ings collateralized by the land and buildings totaling $5.0 million. 

32

The Company occupies the land and buildings collateralizing the 
borrowings under a 15-year term lease at an aggregate annual rental 
of approximately $556,000. The transaction has been accounted 
for as a financing in the accompanying consolidated financial state-
ments. The rate of interest implicit in the leases is approximately 
11.1%. Accordingly, the land and buildings, associated deprecia-
tion expense and lease obligations are recorded in the Company’s 
consolidated financial statements. No gain or loss was recognized 
in this transaction.

Sale-leasebacks — The Company finances a portion of store 
expansion through sale-leaseback transactions. The properties are 
generally sold at net book value and the resulting leases qualify 
and are accounted for as operating leases. The Company does not 
have any retained or contingent interests in the stores nor does the 
Company provide any guarantees, other than a corporate level guar-
antee of lease payments, in connection with the sale-leasebacks.

Other Debt — Other debt at December 31, 2011 and 2010 includes 
$3.3 million of industrial development corporation revenue bonds. 
The weighted-average borrowing rate on these bonds in 2011 was 
0.38%. No principal payments are due on the bonds until maturity 
in 2015.

Future maturities under the Company’s long-term debt and 

capital lease obligations are as follows:

(In Thousands)

2012 
2013 
2014 
2015 
2016 
Thereafter 

$  19,258
6,886 
31,833
35,145
31,756 
65,184
$190,062

e

NOTE E:  
INCOME TAxES

Following is a summary of the Company’s income tax expense for 
the years ended December 31:

(In Thousands) 

2011 

2010 

2009

Current Income Tax Expense: 

Federal 
State 

$       — 
9,797 
9,797 
Deferred Income Tax Expense (Benefit): 
62,015 
(2,202) 
59,813 
$69,610 

Federal 
State 

$       — 
8,932 
8,932 

$40,697
7,832
48,529

64,679 
(1,201) 
63,478 
$72,410 

15,169

(137) 
15,032 
$63,561 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
At December 31, 2011, the Company had a federal net operat-

ing loss (“NOL”) carryforward of approximately $31.2 million 
available to offset future taxable income. The NOLs expire in 2030 
and 2031 and utilization is subject to applicable annual limitations 
for U.S. federal and U.S. state tax purposes, including Section 382 
of the Internal Revenue Code of 1986, as amended. The Company 
intends to carryforward the NOLs to offset future taxable income 
and does not anticipate that the utilization will be impacted by the  
applicable limitations.

As a result of the bonus depreciation provisions in the 2010 
tax acts the Company paid more than it’s anticipated 2010 federal 
tax liability. The 2010 acts provided an estimated tax deferral of 
approximately $127.0 million. The Company filed for a refund 
of overpaid federal tax of approximately $80.9 million in January 
2011 and received that refund in February 2011.

Significant components of the Company’s deferred income tax 

liabilities and assets at December 31 are as follows:

(In Thousands) 

2011 

2010

Deferred Tax Liabilities: 

Lease Merchandise and Property,  
Plant and Equipment 
Other, Net 

Total Deferred Tax Liabilities 
Deferred Tax Assets: 
Accrued Liabilities 
Advance Payments 
Federal Net Operating Loss 
Other, Net 

Total Deferred Tax Assets 
Less Valuation Allowance 
Net Deferred Tax Liabilities 

$329,497 
29,607 
359,104 

$248,775 
24,777
273,552 

33,826 
16,432 
10,936 
11,760 
72,954 
(812) 
$286,962 

15,859 
15,231 
6,423
9,386
46,899
(860)
$227,513

The Company’s effective tax rate differs from the statutory  

United States Federal income tax rate for the years ended 
December 31 as follows:

Statutory Rate 
Increases (Decreases) in  
United States Federal Taxes 

Resulting From: 
State Income Taxes, Net of  
Federal Income Tax Benefit 
Other, Net 

Effective Tax Rate 

2011 

2010 

2009

35.0% 

35.0% 

35.0%

2.7 
0.3 
38.0% 

2.7 
0.3 
38.0% 

2.8
(1.8)
36.0%

The Company files a federal consolidated income tax return in 
the United States and the separate legal entities file in various states 
and foreign jurisdictions. With few exceptions, the Company is no 
longer subject to federal, state and local tax examinations by tax 

authorities for years before 2008. The lower effective tax rate in 
2009 was due to the favorable impact of a $2.3 million reversal of 
previously recorded liabilities for uncertain tax positions.

The following table summarizes the activity related to the 

Company’s uncertain tax positions:

(In Thousands) 

2011 

2010 

2009

Balance at January 1, 
Additions based on tax positions  
related to the current year 
Additions for tax positions  
of prior years 
Prior year reductions 
Statute expirations 
Settlements 
Balance at December 31, 

22 
 (13) 
(90) 
— 
$1,412 

$1,315 

$1,342 

$3,110

178 

149 

172

18 
 (26) 
(63) 
 (105) 
$1,315 

523
(46)
(2,231)
(186)
$1,342

As of December 31, 2011 and 2010, the amount of uncertain 
tax benefits that, if recognized, would affect the effective tax rate is 
$1.2 million and $1.3 million, respectively, including interest and 
penalties. During the years ended December 31, 2011, 2010 and 
2009, the Company recognized interest and penalties of $41,000, 
$35,000, and $276,000, respectively. The Company had $374,000 
and $332,000 of accrued interest and penalties at December 31, 
2011 and 2010, respectively. The Company recognizes potential 
interest and penalties related to uncertain tax benefits as a compo-
nent of income tax expense.

f

Leases

NOTE F: COMMITMENTS  
ANd CONTINGENCIES

The Company leases warehouse and retail store space for most of its 
operations under operating leases expiring at various times through 
2028. The Company also leases certain properties under capital 
leases that are more fully described in Note D. Most of the leases 
contain renewal options for additional periods ranging from one to 
20 years or provide for options to purchase the related property at 
predetermined purchase prices that do not represent bargain pur-
chase options. In addition, certain properties occupied under operat-
ing leases contain normal purchase options. Leasehold improvements 
related to these leases are generally amortized over periods that do 
not exceed the lesser of the lease term or 15 years. While a majority 
of leases do not require escalating payments, for the leases which 
do contain such provisions the Company records the related lease 
expense on a straight-line basis over the lease term. The Company 
also leases transportation and computer equipment under operating 
leases expiring during the next five years. Management expects that 
most leases will be renewed or replaced by other leases in the normal 
course of business. 

33

 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIdATEd FINANCIAL STATEMENTS

Future minimum lease payments required under operating 
leases that have initial or remaining non-cancelable terms in excess 
of one year as of December 31, 2011, are as follows: 

the pricing grid schedule to the franchisee loan facility to reduce the 
applicable margins and participant unused commitment fee percent-
ages with respect to the funded participations. 

(In Thousands)

2012 
2013 
2014 
2015 
2016 
Thereafter 

$100,906
 87,393
 72,205
 56,252
 40,217
 174,322
$531,295

Rental expense was $93.6 million in 2011, $96.1 million in 
2010, and $88.1 million in 2009. The amount of sublease income 
is $3.1 million in 2011, $2.8 million in 2010, and $1.5 million in 
2009. The Company has anticipated future sublease rental income  
of $4.7 million in 2012, $3.7 million in 2013, $3.0 million in  
2014, $2.6 million in 2015, $2.1 million in 2016 and $8.8 million 
thereafter through 2024. Rental expense and sublease income are 
included in operating expenses.

Guarantees

The Company has guaranteed certain debt obligations of some of 
the franchisees amounting to $128.8 million and $121.0 million 
at December 31, 2011 and 2010, respectively. Of this amount, 
approximately $108.5 million represents franchise borrowings out-
standing under the franchise loan program and approximately $20.3 
million represents franchise borrowings under other debt facilities at 
December 31, 2011. The Company receives guarantee fees based on 
such franchisees’ outstanding debt obligations, which it recognizes 
as the guarantee obligation is satisfied. The Company has recourse 
rights to the assets securing the debt obligations, which consist 
primarily of lease merchandise inventory and fixed assets. As a result, 
the Company has never incurred any, nor does management expect 
to incur, any significant losses under these guarantees. On May 18, 
2011, the Company entered into a second amendment to its second 
amended and restated loan facility and guaranty, dated June 18, 
2010, as amended, and on July 1, 2011, the Company entered into 
a third amendment. The amendments to the franchisee loan facil-
ity, among other things, (i) extend the maturity date until May 16, 
2012, (ii) increase the maximum Canadian subfacility commitment 
amount for loans to franchisees that operate stores in Canada (other 
than in the Province of Quebec) from Cdn $25.0 million to Cdn 
$35.0 million, (iii) add the defined terms “Institutional Investor” 
and “Private Placement Debt” to further clarify the circumstances 
under which the Company may incur indebtedness and still remain 
in compliance with applicable negative covenants, (iv) modify the 
negative covenant restricting debt applicable to the Company by, 
among other things, increasing the amount of indebtedness the 
Company may incur with respect to certain privately placed debt 
from an aggregate principal amount of up to $60.0 million to an 
aggregate principal amount of up to $150.0 million, and (v) replace 

34

Legal Proceedings

The Company is frequently a party to various legal proceedings aris-
ing in the ordinary course of business. Management regularly assesses 
the Company’s insurance deductibles, analyzes litigation information 
with the Company’s attorneys and evaluates its loss experience to 
determine whether or not any legal proceedings may have an adverse 
impact upon the Company’s business. The Company accrues for 
litigation loss contingencies that are both probable and reasonably 
estimable. Legal fees and expenses associated with the defense of all 
of the Company’s litigation are expensed as such fees and expenses 
are incurred. While the Company does not presently believe that any 
of the legal proceedings to which the Company are currently a party 
will ultimately have a material adverse impact upon our business, 
financial position or results of operations, there can be no assurance 
that we will prevail in all the proceedings we are party to, or that 
the Company will not incur material losses from them. Some of the 
proceedings the Company is currently a party to are described below:
In Kunstmann et al v. Aaron Rents, Inc., originally filed with the 

United States District Court, Northern District of Alabama, on 
October 29, 2008, plaintiffs alleged that the Company improperly 
classified store general managers as exempt from the overtime pro-
visions of the Fair Labor Standards Act. Plaintiffs seek to recover 
unpaid overtime compensation and other damages for all similarly 
situated general managers nationwide for the period January 25, 
2007 to present. After initially denying plaintiffs’ class certification 
motion in April 2009, the court ruled to conditionally certify a 
plaintiff class in early 2010. The current class includes 247 indi-
viduals. The Company has filed its motion to decertify the class 
action as well as a motion for summary judgment on plaintiff’s 
individual claims. 

In Alford v. Aaron Rents, Inc. et al originally filed in the U.S. 
District Court for the Southern District of Illinois on October 2, 
2008, plaintiff alleged, among other claims, that she was sexually 
harassed and subjected to retaliation, in violation of Title VII of 
the Civil Rights Act of 1964, by a general manager of a Company 
store. After trial, the jury returned a defense verdict solely on the 
claim of retaliation. On June 14, 2011, the jury awarded plaintiff 
compensatory damages in the amount of $13.5 million and puni-
tive damages in the amount of $80.0 million. Of the total damages 
awarded, $53.7 million exceeded the maximum award permitted 
by law. Consequently, the court reduced the judgment to $39.8 
million. The Company filed motions to reduce the verdict and/
or for a new trial and was required to post a bond in the amount 
of $5.0 million while judgment was stayed pending post-trial 
motions. On January 13, 2012, the court ruled that the verdict 
would not be sustained in its current form and the Company is 
waiting for a detailed ruling from the court regarding whether it 
will order a new trial on liability and/or damages or reduce the 
jury’s damages award beyond the reduction previously described.
The Company has accrued $41.5 million, which represents 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
the judgment, as reduced, and associated legal fees and expenses 
and has insurance coverage of $5.0 million for this litigation. 
Additional positive or negative developments in the lawsuit could 
affect the assumptions, and therefore, the accrual. 

In Margaret Korrow, et al. v. Aaron’s Inc., originally filed in the 

Superior Court of New Jersey, Middlesex County, Law Division 
on October 26, 2010, plaintiff filed suit on behalf of herself and 
others similarly situated alleging that Company is liable in dam-
ages to plaintiff and each class member because the Company’s 
lease agreements issued after March 16, 2006 purportedly violated 
certain New Jersey state consumer statutes. The Company removed 
the lawsuit to the United States District Court for the District of 
New Jersey on December 6, 2010. Discovery is proceeding and no 
class has yet been certified. 

In Crystal and Brian Byrd v. Aaron’s, Inc., Aspen Way Enterprises, 

Inc., John Does (1-100) Aaron’s Franchisees and Designerware, 
LLC., filed on May 16, 2011 in the United States District 
Court, Western District of Pennsylvania, plaintiffs allege that 
the Company and its franchisees knowingly violated plaintiffs’ 
and other similarly situated plaintiffs’ privacy in violation of the 
Electronic Communications Privacy Act and the Computer Fraud 
Abuse Act through its use of a software program called “PC Rental 
Agent.” The Company expressly denies that any of its Company-
operated stores engaged in the alleged conduct and intends to 
defend itself vigorously. On February 17, 2012, the Magistrate 
Judge recommended in her report to the district court that the 
Company be dismissed from the lawsuit. It is expected that the  
district court will issue a final ruling based upon this recommenda-
tion in the second quarter of 2012. It is possible that the court  
may permit plaintiffs to file an amended complaint. The Company 
has received inquiries from government agencies requesting infor-
mation regarding this lawsuit and another incident involving the 
compromise of customer information, and inquiring about, among 
other things, the Company’s retail transactional, information  
security and privacy policies and practices.

The Company believes it has meritorious defenses to the claims 

described above, and intends to vigorously defend itself against 
the claims. However, due to inherent uncertainty in litigation and 
similar adversarial proceedings, there can be no guarantee that the 
Company will ultimately be successful in these proceedings, or in 
others to which it is currently a party. Substantial losses from legal 
proceedings or the costs of defending them could have a material 
adverse impact upon the Company’s business, financial position or 
results of operations. 

Accrued litigation expense was $41.7 million and $1.7 million 

at December 31, 2011 and 2010, respectively. The Company 
believes this reserve was adequate at December 31, 2011, and 
is adequate currently, but future developments in pending legal 
proceedings can affect the required reserve. We do not currently 
believe that the reasonably possible aggregate range of loss for 
our pending litigation will exceed the amount we have currently 
accrued for litigation expense by any material amount, although 
this belief is subject to the uncertainties and variables described 
above. We continually monitor our litigation exposure, and review 

the adequacy of our legal reserves on a quarterly basis in accordance 
with applicable accounting rules.

Other Commitments 

At December 31, 2011, the Company had non-cancelable com-
mitments primarily related to certain advertising and marketing 
programs of $38.7 million. Payments under these commitments are 
scheduled to be $19.5 million in 2012, $17.3 million in 2013, and 
$1.9 million in 2014.

The Company maintains a 401(k) savings plan for all its full-

time employees with at least one year of service and who meet 
certain eligibility requirements. The plan allows employees to 
contribute up to 100% of their annual compensation in accor-
dance with federal contribution limits with 50% matching by 
the Company on the first 4% of compensation. The Company’s 
expense related to the plan was $891,000 in 2011, $841,000 in 
2010, and $844,000 in 2009.

The Company is a party to various claims and legal proceedings 

arising in the ordinary course of business. Management regularly 
assesses the Company’s insurance deductibles, analyzes litigation 
information with the Company’s attorneys and evaluates its loss 
experience. The Company also enters into various contracts in the 
normal course of business that may subject it to risk of financial 
loss if counterparties fail to perform their contractual obligations.

g

NOTE G: SHAREHOLdERS’  
EqUITY

The Company held 15,111,635 shares in its treasury and was autho-
rized to purchase an additional 5,281,344 shares at December 31, 
2011. The Company repurchased 5,075,675 shares of its Common 
Stock on the open market in 2011 and 1,478,805 shares of its for-
mer Nonvoting Common Stock on the open market in 2010. The 
Company did not repurchase any shares of its capital stock in 2009. 
The Company has 1,000,000 shares of preferred stock autho-
rized. The shares are issuable in series with terms for each series 
fixed by the Board and such issuance is subject to approval by the 
Board of Directors. As of December 31, 2011, no preferred shares 
have been issued.

h

NOTE H: STOCK OpTIONS ANd 
RESTRICTEd STOCK 

The Company’s outstanding stock options are exercisable for its 
Common Stock. The Company estimates the fair value for the 
options on the grant date using a Black-Scholes option-pricing 
model. The expected volatility is based on the historical volatility of 
the Company’s Common Stock over the most recent period gener-
ally commensurate with the expected estimated life of each respective 
grant. The expected lives of options are based on the Company’s his-
torical option exercise experience. Forfeiture assumptions are based 
on the Company’s historical forfeiture experience. The Company 

35

NOTES TO CONSOLIdATEd FINANCIAL STATEMENTS

believes that the historical experience method is the best estimate 
of future exercise and forfeiture patterns. The risk-free interest rates 
are determined using the implied yield available for zero-coupon 
United States government issues with a remaining term equal to the 
expected life of the grant. The expected dividend yields are based on 
the approved annual dividend rate in effect and market price of the 
underlying Common Stock at the time of grant. No assumption  
for a future dividend rate increase has been included unless there  
is an approved plan to increase the dividend in the near term.  
Shares are issued from the Company’s treasury shares upon share 
option exercises.

Under the Aaron’s Management Performance Plan (“AMP 
Plan”) RSUs are granted quarterly upon achievement of certain 
pre-tax profit levels during the prior quarter by the employees’ 
operating units or the overall Company. The RSUs granted under 
the AMP Plan vest over four to five years from the date of grant. 
The AMP Plan participants include certain vice presidents, director 
level employees and other key personnel in the Company’s home 
office, divisional vice presidents and regional managers. 

The results of operations for the years ended December 31, 
2011, 2010 and 2009 include $2.6 million, $3.2 million and $2.4 
million, respectively, in compensation expense related to unvested 
grants. At December 31, 2011, there was $2.7 million of total 
unrecognized compensation expense related to non-vested stock 
options which is expected to be recognized over a period of 2.2 
years. Excess tax benefits of $1.3 million, $321,000 and $3.9 mil-
lion are included in cash provided by financing activities for the 
years ended December 31, 2011 2010 and 2009, respectively. The 
Company recognizes compensation cost for awards with graded 

vesting on a straight-line basis over the requisite service period for 
each separately vesting portion of the award.

Under the Company’s stock option plans, options granted to 

date become exercisable after a period of two to five years and 
unexercised options lapse ten years after the date of the grant. 
Options are subject to forfeiture upon termination of service. The 
aggregate number of shares of common stock that may be issued or 
transferred under the incentive stock awards plan is 14,700,556 at 
December 31, 2011.

The Company granted 347,000 stock options during 2010. 
The Company did not grant any stock options in 2011 and 2009. 
The weighted average fair value of options granted was $10.31 in 
2010. The fair value for these options was estimated at the date of 
grant using a Black-Scholes option pricing model with the follow-
ing weighted average assumptions for 2010, respectively: risk-free 
interest rate 3.59%; a dividend yield of .25%; a volatility factor 
of the expected market price of the Company’s Common Stock 
of .41; weighted average assumptions of forfeiture rate of 3.89%; 
and weighted average expected life of the option of nine years. The 
aggregate intrinsic value of options exercised was $5.5 million, 
$848,000 and $13.1 million in 2011, 2010 and 2009, respectively. 
The total fair value of options vested was $2.7 million and $3.2 
million in 2011 and 2010, respectively.

Income tax benefits resulting from stock option exercises cred-
ited to additional paid-in capital totaled $2.1 million, $1.4 million, 
and $4.8 million, in 2011, 2010 and 2009, respectively.

The following table summarizes information about stock 

options outstanding at December 31, 2011:

Range of 
Exercise 
Prices 

$  5.92–10.00 
  10.01–15.00 
  15.01–19.92 
$  5.92–19.92 

Number  
Outstanding 
December 31, 2011 

Options Outstanding 

Weighted Average 
Remaining  
Contractual 
Life (in years) 

Options Exercisable

Weighted  
Average 
Exercise price 

Number 
Exercisable 
December 31, 2011 

Weighted  
Average 
Exercise Price

460,661 
2,068,006 
320,453 
2,849,120 

1.62 
5.19 
7.84 
4.91 

$  8.80 
13.97 
19.70 
 $13.78 

460,661 
1,281,506 
21,203 
1,763,370 

$  8.80
13.89
16.61
$12.59

The table below summarizes option activity for the periods indicated in the Company’s stock option plans:

Outstanding at January 1, 2011 

Granted 
Exercised 
Forfeited 

Outstanding at December 31, 2011 

Exercisable at December 31, 2011 

36

Options 
(In Thousands) 

Weighted 
Average  

Weighted Average  
Remaining 
Contractual Term 

Aggregate 
Intrinsic Value 
(In Thousands) 

Weighted
Average 
Fair Value

3,374 
— 
(447) 
(78) 
2,849  

1,763  

$13.80  
— 
13.68 
15.21 
13.78  

 $12.59  

$43,460 
— 
(5,469) 
(886) 
36,760 

$24,848 

$6.26
—
5.45
6.18
6.38

$5.93

4.91 years  

3.52 years 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
The weighted average fair value of unvested options was $7.12, 
$6.66 and $6.08 as of December 31, 2011, 2010 and 2009, respec-
tively. The weighted average fair value of options that vested during 
2011, 2010 and 2009 was $5.93, $5.87 and $5.35, respectively.

The Company granted 246,000 and 300,000 RSUs in 2011 
and 2010, respectively, and there were no RSUs granted in 2009. 
The Company granted 20,000 RSAs in 2011. The Company did 
not grant RSAs in 2010 and 2009. Of the 246,000 RSUs granted 
in 2011, 225,000 were related to executive grants and 21,000 were 
granted as part of the AMP Plan. The weighted average grant date 
fair value for RSUs not part of the AMP plan was $23.08 in 2011 
and $16.20 in 2010. The weighted average grant date fair value 
for RSUs granted as part of the AMP plan was $26.19 in 2011. 
The weighted average grant date fair value for RSAs was $26.34 in 
2011. 

Shares of restricted stock or restricted stock units may be grant-
ed to employees and directors and typically vest over approximately 
two to five year periods. Restricted stock grants may be subject to 
one or more objective employment, performance or other forfei-
ture conditions as established at the time of grant. Any shares of 
restricted stock that are forfeited may again become available for 
issuance. Compensation cost for restricted stock is equal to the fair 
market value of the shares at the date of the award and is amortized 
to compensation expense over the vesting period. Total compensa-
tion expense related to restricted stock was $5.7 million, $1.5 
million and $1.3 million in 2011, 2010 and 2009, respectively. At 
December 31, 2011, there was $5.4 million of total unrecognized 
compensation expense related to non-vested restricted stock which 
is expected to be recognized over a period of 2.4 years.

During the year 287,000 restricted shares vested, 150,000 of 
these shares were restricted stock units attributed to an immediate 
vest modification related to the separation for a key executive, 
137,000 of these shares were restricted stock awards granted in 
2006. The total value of shares vesting during the year was $4.0 
million for restricted stock units and $3.2 million for restricted 
stock awards. There were no shares vested under the AMP Plan. 

During 2011, the Company recorded a $3.5 million charge for 

separation costs primarily related to the accelerated vesting of the 
aforementioned 150,000 restricted stock units and 50,000 stock 
option previously granted to a former key executive. The total 
incremental compensation cost resulting from the modification was 
$1.3 million.

The following table summarizes information about restricted 

stock activity:

i

NOTE I: FRANCHISING OF AARON’S 
SALES ANd LEASE OWNERSHIp STORES
The Company franchises Aaron’s Sales & Lease Ownership stores. 
As of December 31, 2011 and 2010, 943 and 946 franchises had 
been granted, respectively. Franchisees typically pay a non-refundable 
initial franchise fee from $15,000 to $50,000 depending upon 
market size and an ongoing royalty of either 5% or 6% of gross 
revenues. Franchise fees and area development fees are generated 
from the sale of rights to develop, own and operate Aaron’s Sales & 
Lease Ownership stores. These fees are recognized as income when 
substantially all of the Company’s obligations per location are satis-
fied, generally at the date of the store opening. Franchise fees and 
area development fees are received before the substantial completion 
of the Company’s obligations and deferred. Substantially all of the 
amounts reported as non-retail sales and non-retail cost of sales in 
the accompanying consolidated statements of earnings relate to the 
sale of lease merchandise to franchisees.

Franchise agreement fee revenue was $2.6 million, $3.0 million 

and $3.8 million and royalty revenue was $52.0 million, $47.9 
million and $42.3 million for the years ended December 31, 2011, 
2010 and 2009, respectively. Deferred franchise and area develop-
ment agreement fees, included in customer deposits and advance 
payments in the accompanying consolidated balance sheets, were 
$4.7 million and $5.5 million at December 31, 2011 and 2010, 
respectively.

Franchised Aaron’s Sales & Lease Ownership store activity is 

summarized as follows:

(Unaudited) 

2011 

2010 

2009

Franchised stores open at January 1 
Opened 
Added through acquisition 
Purchased from the Company 
Purchased by the Company 
Closed, sold or merged 
Franchised stores open at December 31, 

664 
55 
— 
9 
(7) 
(8) 
713 

597 
62 
10 
10 
(12) 
(3) 
664 

504
84
—
37
(19)
(9)
597

Company-operated Aaron’s Sales & Lease Ownership store activity is 
summarized as follows:

(Unaudited) 

2011 

2010 

2009

Outstanding at January 1, 2011 

Granted 
Vested 
Forfeited 

Outstanding at December 31, 2011 

Restricted  Weighted  

Stock 

Average 

(In Thousands) Grant Price

438 
266 
(287) 
(2) 
415 

$17.01
23.57
25.24
22.84
$19.64

Company-operated stores open  
at January 1, 
Opened 
Added through acquisition 
Closed, sold or merged 
Company-operated stores open  
at December 31, 

1,146 
57 
8 
(51) 

1,082 
86 
14 
(36) 

1,037
85
19
(59)

1,160 

1,146 

1,082

37

 
 
 
 
 
 
 
 
 
 
  
NOTES TO CONSOLIdATEd FINANCIAL STATEMENTS

Company-operated HomeSmart store activity is summarized  
as follows:

(Unaudited) 

2011 

2010

Company-operated stores open at January 1, 
Opened 
Added through acquisition 
Company-operated stores open at December 31, 

3 
24 
44 
71 

—
3
—
3

In 2011, Sales and Lease Ownership segment acquired the 
lease contracts, merchandise and other related assets of 38 stores, 
including seven franchised stores, and merged certain acquired 
stores into existing stores, resulting in a net gain of eight stores. 
In 2010, the Company acquired the lease contracts, merchandise 
and other related assets of 30 stores, including 12 franchised stores, 
and merged certain acquired stores into existing stores, resulting in 
a net gain of 14 stores. In 2009, the Company acquired the lease 
contracts, merchandise and other related assets of 44 stores, includ-
ing 19 franchised stores, and merged certain acquired stores into 
existing stores, resulting in a net gain of 29 stores. 

In 2011, HomeSmart operations acquired the lease contracts, 

merchandise and other related assets of 47 stores and merged 
certain acquired stores into existing stores, resulting in a net gain of 
44 stores. 

j

NOTE J: ACqUISITIONS  
ANd dISpOSITIONS

During 2011, the Company acquired the lease contracts, merchan-
dise and related assets of a net of 52 sales and lease ownership stores 
for an aggregate purchase price of $41.4 million. Consideration 
transferred consisted primarily of cash. Fair value of acquired tan-
gible assets included $13.4 million for lease merchandise, $500,000 
for fixed assets, and $21,000 for other assets. The excess cost over the 
fair value of the assets and liabilities acquired in 2011, representing 
goodwill, was $22.9 million. The fair value of acquired separately 
identifiable intangible assets included $2.7 million for customer 
lists, $1.7 million for non-compete intangibles, and $255,000 for 
acquired franchise development rights. The weighted average amorti-
zation period for these intangibles was 2.5 years.

During 2010, the Company acquired the lease contracts, 
merchandise and other related assets of a net of 14 sales and lease 
ownership stores for an aggregate purchase price of $17.9 million. 
Consideration transferred consisted primarily of cash. Fair value of 
acquired tangible assets included $6.5 million for lease merchan-
dise, $333,000 for fixed assets and $34,000 for other assets. The 
excess cost over the fair value of the assets and liabilities acquired 
in 2010, representing goodwill, was $9.2 million. The fair value of 
acquired separately identifiable intangible assets included $748,000 

38

for customer lists, $541,000 for non-compete intangibles and 
$496,000 for acquired franchise development rights. The weighted 
average amortization period for these intangibles was 2.7 years.
During 2009, the Company acquired the lease contracts, 
merchandise and other related assets of a net of 29 sales and lease 
ownership stores for an aggregate purchase price of $25.2 million. 
Consideration transferred consisted primarily of cash. Fair value of 
acquired tangible assets included $9.5 million for lease merchan-
dise, $712,000 for fixed assets and $28,000 for other assets. The 
excess cost over the fair value of the assets and liabilities acquired in 
2010, representing goodwill, was $12.0 million. The fair value of 
acquired separately identifiable intangible assets included $1.1 mil-
lion for customer lists, $695,000 for non-compete intangibles and 
$477,000 for acquired franchise development rights. The weighted 
average amortization period for these intangibles was 2.4 years.
Acquisitions have been accounted for as business combina-
tions, and the results of operations of the acquired businesses are 
included in the Company’s results of operations from their dates of 
acquisition. The effect of these acquisitions on the 2011, 2010 and 
2009 consolidated financial statements was not significant. The 
estimated amortization of sales and lease ownership stores customer 
lists, reacquired franchise development rights and non-compete 
intangibles in future years approximates $916,000, $728,000, 
$191,000, $34,000 and $32,000 for 2012, 2013, 2014, 2015 and 
2016, respectively. The estimated amortization of HomeSmart 
customer lists and non-compete intangibles in future years approxi-
mates $1.0 million, $826,000, and $202,000 for 2012, 2013, and 
2014, respectively. All goodwill acquired in 2011, 2010 and 2009 
is expected to be deductible for tax purposes.

The following is a summary of the Aaron’s Sales & Lease 

Ownership Company-operated stores’ intangible assets by category 
at December 31:

(In Thousands) 

2011 

2010 

2009

$3,698 

Customer Relationship  
Intangible, Gross 
Accumulated Amortization on  
Customer Relationship Intangible  (1,827) 
Reacquired Franchise  
Intangible, Gross 
Accumulated Amortization on  
Re-acquired Franchise Rights 
Non-Compete Intangible, Gross 
Accumulated Amortization on  
Non-Compete Intangible 

(307) 
2,133 

1,227 

(906) 

$6,675 

$8,267

(5,719) 

(6,406)

2,814 

3,561

(862) 
1,402 

(938)
861

(478) 

(145)

The Company periodically sells sales and lease ownership stores 
to franchisees and third party operators. The Company sold 25, 11 
and 37 of its Aaron’s Sales and Lease Ownership stores in 2011, 
2010 and 2009, respectively. The effect of these sales on the con-
solidated financial statements was not significant.

 
 
 
The following is a summary of the HomeSmart stores’ intangible 
assets by category at December 31:

(In Thousands) 

Customer Relationship Intangible, Gross 
Accumulated Amortization on Customer  
Relationship Intangible 
Reacquired Franchise Intangible, Gross   
Accumulated Amortization on  
Re-acquired Franchise Rights 
Non-Compete Intangible, Gross 
Accumulated Amortization on Non-Compete Intangible 

2011

$1,402

(194)
—

—
957
(117)

The Company did not sell any of its HomeSmart stores in 2011.

k

NOTE K:  
SEGMENTS

Description of Products and Services of  
Reportable Segments

Aaron’s, Inc. has four reportable segments: Sales and Lease 
Ownership, Franchise, HomeSmart and Manufacturing. In all peri-
ods presented, HomeSmart was reclassified from the Other Segment 
to the HomeSmart segment. During 2008, the Company sold its 
corporate furnishings division. The Aaron’s Sales & Lease Ownership 
division offers electronics, residential furniture, appliances and 
computers to consumers primarily on a monthly payment basis with 
no credit requirements. The HomeSmart division offers electron-
ics, residential furniture, appliances and computers to consumers 
primarily on a weekly payment basis with no credit requirements. 
The Company’s franchise operation sells and supports franchisees of 
its sales and lease ownership concept. The Manufacturing segment 
manufactures upholstered furniture and bedding predominantly 
for use by Company-operated and franchised stores. Therefore the 
Manufacturing Segment revenues and earnings before income taxes 
are solely the result of intercompany transactions and are eliminated 
through the Elimination of Intersegment Revenues. The Company 
has elected to aggregate certain operating segments.

Earnings before income taxes for each reportable segment are 
generally determined in accordance with accounting principles gen-
erally accepted in the United States with the following adjustments:

•  Sales and lease ownership revenues are reported on the cash basis 

for management reporting purposes.

•  A predetermined amount of each reportable segment’s revenues 

is charged to the reportable segment as an allocation of corporate 
overhead. This allocation was approximately 2% in 2011, 2010 
and 2009.

•  Accruals related to store closures are not recorded on the report-

able segments’ financial statements, but are rather maintained and 
controlled by corporate headquarters.

•  The capitalization and amortization of manufacturing variances are 
recorded on the consolidated financial statements as part of Cash 
to Accrual and Other Adjustments and are not allocated to the  
segment that holds the related lease merchandise.

•  Advertising expense in the Sales and Lease Ownership and 

HomeSmart segments is estimated at the beginning of each year 
and then allocated to the division ratably over time for manage-
ment reporting purposes. For financial reporting purposes, advertis-
ing expense is recognized when the related advertising activities 
occur. The difference between these two methods is reflected as 
part of the Cash to Accrual and Other Adjustments line below.

•  Sales and lease ownership lease merchandise write-offs are recorded 

using the direct write-off method for management reporting 
purposes and using the allowance method for financial reporting 
purposes. The difference between these two methods is reflected as 
part of the Cash to Accrual and Other Adjustments line below.

•  Interest on borrowings is estimated at the beginning of each year. 
Interest is then allocated to operating segments based on relative 
total assets.

Revenues in the “Other” category are primarily revenues of the 
Aaron’s Office Furniture division, from leasing space to unrelated 
third parties in the corporate headquarters building and revenues 
from several minor unrelated activities. The pre-tax losses in the 
“Other” category are the net result of the activity mentioned above, 
net of the portion of corporate overhead not allocated to  
the reportable segments for management purposes.

Measurement of Segment Profit or Loss and  
Segment Assets

The Company evaluates performance and allocates resources based 
on revenue growth and pre-tax profit or loss from operations. The 
accounting policies of the reportable segments are the same as those 
described in the summary of significant accounting policies except 
that the sales and lease ownership division revenues and certain other 
items are presented on a cash basis. Intersegment sales are completed 
at internally negotiated amounts. Since the intersegment profit and 
loss affect inventory valuation, depreciation and cost of goods sold 
are adjusted when intersegment profit is eliminated in consolidation.

Factors Used by Management to Identify the  
Reportable Segments

The Company’s reportable segments are based on the operations 
of the Company that the chief operating decision maker regularly 
reviews to analyze performance and allocate resources among busi-
ness units of the Company.

Included in the Earnings Before Income Taxes results above for 

the Sales and Lease Ownership segment is a $36.5 million charge 
for the lawsuit expense described in Note F. As discussed in Note 
N, the Company sold substantially all of the assets of the Aaron’s 
Corporate Furnishings division during the fourth quarter of 2008. 
For financial reporting purposes, this division has been classified 
as a discontinued operation and is not included in our segment 
information as shown below.

39

 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIdATEd FINANCIAL STATEMENTS

Information on segments and a reconciliation to earnings before income taxes from continuing operations are as follows: 

(In Thousands) 

REvENUES FROM ExTERNAL CUSTOMERS:
Sales and Lease Ownership 
Franchise 
HomeSmart 
Manufacturing 
Other 
Revenues of Reportable Segments 
Elimination of Intersegment Revenues 
Cash to Accrual Adjustments 

Total Revenues from External Customers 

EARNINGS BEFORE INCOME TAxES:
Sales and Lease Ownership 
Franchise 
HomeSmart 
Manufacturing 
Other 
Earnings Before Income Taxes for Reportable Segments 
Elimination of Intersegment Profit 
Cash to Accrual and Other Adjustments 

Total Earnings Before Income Taxes From Continuing Operations 

ASSETS:
Sales and Lease Ownership 
Franchise 
HomeSmart 
Manufacturing 
Other 

Total Assets 

dEpRECIATION ANd AMORTIzATION:
Sales and Lease Ownership 
Franchise 
HomeSmart 
Manufacturing 
Other 

Total Depreciation and Amortization 

INTEREST ExpENSE:
Sales and Lease Ownership 
Franchise 
HomeSmart 
Manufacturing 
Other 

Total Interest Expense 

CApITAL ExpENdITURES:
Sales and Lease Ownership 
HomeSmart 
Manufacturing 
Other 

40

Total Capital Expenditures from Continuing Operations 

Revenues From Canadian Operations (included in totals above):

Sales and Lease Ownership 

Assets From Canadian Operations (included in totals above):

Sales and Lease Ownership 

Year Ended 
December 31, 2011 

Year Ended 
December 31, 2010 

Year Ended  
December 31, 2009

$1,938,991 
63,255 
15,624 
89,430 
9,960 
2,117,260 
(89,953) 
(3,258) 
 $2,024,049 

$143,686 
49,577 
(7,283) 
2,960 
(141) 
188,799 
(2,959) 
(2,463) 
 $183,377 

$1,293,151 
56,131 
50,600 
 11,142 
324,125 
$1,735,149 

$588,036 
41 
5,933 
1,294 
8,260 
$603,564 

$4,473 
— 
201 
142 
(107) 
$4,709 

$53,502 
11,349 
6,521 
11,752 
$83,124 

$3,258 

$1,527 

$1,803,778 
59,112 
56 
79,115 
16,458 
1,958,519 
(80,109) 
(1,563) 
 $1,876,847 

$159,417 
45,935 
(318) 
3,216 
(7,847) 
200,403 
(3,218) 
(6,399) 
 $190,786 

$1,248,785 
55,789 
955 
 14,723 
181,820 
$1,502,072 

$539,669 
41 
21 
2,958 
6,843 
$549,532 

$2,937 
— 
2 
15 
142 
$3,096 

$73,166 
202 
6,584 
9,118 
$89,070 

$4,470 

$15,093 

$1,685,841
52,941
—
72,473
19,320
1,830,575
(73,184)
(4,604)
$1,752,787 

$147,261
39,335
—
3,329
(5,676)
184,249
(3,341)
(4,469)
 $176,439

$1,110,675
51,245
—
 15,512
144,024
$1,321,456

$508,218
192
—
1,888
9,073
$519,371

$4,030 
—
— 
15
254 
$4,299

$76,151
— 
1,474 
6,338
$83,963

$3,781

$6,469

 
 
 
 
 
 
 
 
 
l

NOTE L:  
RELATEd pARTY TRANSACTIONS

The Company leases certain properties under capital leases with cer-
tain related parties that are more fully described in Note D above.
In the fourth quarter of 2011, the Company purchased an 
airplane for $2.8 million and sold it to R. Charles Loudermilk, 
Sr., Chairman of the Board of Directors of the Company, for 
the same amount. The Company paid approximately $80,000 in 
brokerage fees in connection with the transaction, for which Mr. 
Loudermilk reimbursed the Company. In the fourth quarter of 
2011, the Company transferred a Company-owned vehicle to Mr. 
Loudermilk valued at $21,000.

In 2009, the Company sponsored the son of its Chief 

Operating Officer as a driver for the Robert Richardson Racing 
team in the NASCAR Nationwide Series at a cost of $1.6 million. 
The Company also paid $22,000 for team decals, apparel and 
driver travel to corporate promotional events. The sponsorship 
agreement expired at the end of the year and was not renewed. 
Motor sports promotions and sponsorships are an integral part of 
the Company’s marketing programs.

In the second quarter of 2009, the Company entered into an 
agreement with R. Charles Loudermilk, Sr. to exchange 750,000 
of Mr. Loudermilk, Sr.’s shares of the Company’s former Class 
A Common Stock for 624,503 shares of its former Nonvoting 
Common Stock having approximately the same fair market value, 
based on a 30 trading day average.

m

NOTE M: qUARTERLY FINANCIAL  
INFORMATION (UNAUdITEd)

(In Thousands, Except Per Share) 

First Quarter 

Second Quarter 

Third Quarter 

Fourth Quarter

YEAR ENdEd dECEMBER 31, 2011
Revenues 
Gross Profit* 
Earnings Before Taxes From Continuing Operations 
Net Earnings 
Earnings Per Share 
Earnings Per Share Assuming Dilution 

YEAR ENdEd dECEMBER 31, 2010
Revenues 
Gross Profit* 
Earnings Before Taxes From Continuing Operations 
Net Earnings 
Earnings Per Share 
Earnings Per Share Assuming Dilution 

$532,665 
259,542 
71,919 
44,389 
.55 
.55 

$495,269 
239,827 
59,562 
36,975 
.45 
.45 

$482,700 
236,958 
17,627 
10,799 
.14 
.13 

$444,999 
215,725 
39,329 
24,435 
.30 
.30 

$485,195 
231,942 
45,092 
28,045 
.36 
.36 

$452,150 
217,994 
42,085 
26,179 
.32 
.32 

$523,489 
242,163
48,739
30,534
.40
.40 

$484,429 
226,822
49,810
30,787
.38
.38 

* Gross profit is the sum of lease revenues and fees, retail sales, and non-retail sales less retail cost of sales, non-retail cost of sales, depreciation of lease merchandise and 
write-offs of lease merchandise.

41

NOTES TO CONSOLIdATEd FINANCIAL STATEMENTS

n

NOTE N: dISCONTINUEd  
OpERATIONS

On September 12, 2008, the Company entered into an agreement 
with CORT Business Services Corporation to sell substantially all of 
the assets of its Aaron’s Corporate Furnishings division and to trans-
fer certain of the Aaron’s Corporate Furnishings division’s liabilities 
to CORT. The Aaron’s Corporate Furnishings division, which 
operated 47 stores, primarily engaged in the business of leasing and 
selling residential furniture, electronics, appliances, housewares and 
accessories. The Company consummated the sale of the Aaron’s 
Corporate Furnishings division in the fourth quarter of 2008.
Summarized operating results for the Aaron’s Corporate 
Furnishings division for the years ended December 31 are  
as follows:

(In Thousands) 

2011 

2010 

2009

Loss Before Income Taxes 
Loss From Discontinued  
Operations, Net of Tax 

— 

— 

— 

— 

$(447)

(277)

o

NOTE O: dEFERREd  
COMpENSATION pLAN

Effective July 1, 2009, the Company implemented the Aaron’s, Inc. 
Deferred Compensation Plan (the “Plan”) an unfunded, nonquali-
fied deferred compensation plan for a select group of management, 
highly compensated employees and non-employee directors. On a 
pre-tax basis, eligible employees can defer receipt of up to 75% of 
their base compensation and up to 100% of their incentive pay com-
pensation, and eligible non-employee directors can defer receipt of 
up to 100% of both their cash and stock director fees. In addition, 
the Company elected to make restoration matching contributions 
on behalf of eligible employees to compensate for certain limitations 
on the amount of matching contributions an employee can receive 
under the Company’s tax-qualified 401(k) plan. 

Compensation deferred under the Plan is credited to each par-
ticipant’s deferral account and a deferred compensation liability is 
recorded in accounts payable and accrued expenses in the consoli-
dated balance sheets. The deferred compensation plan liability was 
approximately $6.3 million and $3.5 million as of December 31, 
2011 and 2010, respectively. Liabilities under the Plan are recorded 
at amounts due to participants, based on the fair value of partici-
pants’ selected investments. The Company has established a Rabbi 
Trust to fund obligations under the Plan with Company-owned 
life insurance. The obligations are unsecured general obligations of 

the Company and the participants have no right, interest or claim 
in the assets of the Company, except as unsecured general creditors. 
The cash surrender value of these policies totaled $5.8 million and 
$3.5 million as of December 31, 2011 and 2010, respectively, and 
is included in prepaid expenses and other assets in the consolidated 
balance sheets.

Deferred compensation expense charged to operations for the 
Company’s matching contributions totaled $306,000, $231,000 
and $130,000 in 2011, 2010, and 2009 respectively. Benefits of 
$77,000 have been paid as of December 31, 2011. No benefits 
were paid in 2010.

p

NOTE p: vARIABLE  
INTEREST ENTITIES

On October 14, 2011, the Company purchased 11.5% of the com-
mon stock of Perfect Home Holdings Limited (“Perfect Home”), 
a privately-held rent-to-own company that is primarily financed by 
subordinated debt. Perfect Home is based in the United Kingdom 
and operates over 40 retail stores. As part of the transaction, the 
Company also received notes and an option to acquire the remaining 
interest in Perfect Home at any time through December 31, 2013. 
If the Company does not exercise the option prior to December 31, 
2013, it will be obligated to sell the common stock and notes back 
to Perfect Home at the original purchase price plus interest. The 
Company’s investment is denominated in British Pounds.

Perfect Home is a VIE as it does not have sufficient equity at 

risk; however, the Company is not the primary beneficiary and 
lacks the power through voting or similar rights to direct those 
activities of Perfect Home that most significantly affect its eco-
nomic performance. As such, the VIE is not consolidated by  
the Company.

Because the Company is not able to exercise significant influ-
ence over the operating and financial decisions of Perfect Home, 
the equity portion of the investment in Perfect Home totaling less 
than a thousand dollars at December 31, 2011 is accounted for 
as a cost method investment and is included in prepaid expenses 
and other assets. The notes purchased from Perfect Home totaling 
$15.9 million at December 31, 2011 are accounted for as held to 
maturity securities in accordance with ASC 320, Debt and Equity 
Securities and are included in investment securities. Utilizing a 
Black-Scholes model, the options to buy the remaining interest in 
Perfect Home and to sell the Company’s interest in Perfect Home 
were determined to have only nominal values. The Company 
recorded aggregate transaction losses related to the investment of 
$228,000 to expense during the year ended December 31, 2011. 
The Company’s maximum exposure to any potential losses associ-
ated with this VIE is equal to its total recorded investment which 
totals $15.9 million at December 31, 2011.

42

MANAGEMENT’S REpORT ON INTERNAL CONTROL  
OvER FINANCIAL REpORTING

Management of Aaron’s, Inc. and subsidiaries (the “Company”) 
is responsible for establishing and maintaining adequate internal 
control over financial reporting as defined in Rules 13a-15(f) and 
15d-15(f) under the Securities Exchange Act of 1934, as amended.
Because of its inherent limitations, internal control over finan-
cial reporting may not prevent or detect misstatements. Projections 
of any evaluation of effectiveness to future periods are subject to 
the risk that controls may become inadequate because of changes 
in conditions or that the degree of compliance with the policies 
or procedures may deteriorate. Internal control over financial 
reporting cannot provide absolute assurance of achieving financial 
reporting objectives because of its inherent limitations. Internal 
control over financial reporting is a process that involves human 
diligence and compliance and is subject to lapses in judgment 
and breakdowns resulting from human failures. Internal control 
over financial reporting also can be circumvented by collusion 
or improper management override. Because of such limitations, 
there is a risk that material misstatements may not be prevented or 
detected on a timely basis by internal control over financial report-

ing. However, these inherent limitations are known features of the 
financial reporting process. Therefore, it is possible to design into 
the process safeguards to reduce, though not eliminate, the risk.
The Company’s management assessed the effectiveness of 
the Company’s internal control over financial reporting as of 
December 31, 2011. In making this assessment, the Company’s 
management used the criteria set forth by the Committee of 
Sponsoring Organizations of the Treadway Commission (COSO) 
in Internal Control-Integrated Framework.

Based on its assessment, management believes that, as of 

December 31, 2011, the Company’s internal control over financial 
reporting was effective based on those criteria.

The Company’s internal control over financial reporting as of 
December 31, 2011 has been audited by Ernst & Young LLP, an 
independent registered public accounting firm, as stated in their 
report dated February 29, 2012, which expresses an unqualified 
opinion on the effectiveness of the Company’s internal control over 
financial reporting as of December 31, 2011.

REpORT OF INdEpENdENT REGISTEREd pUBLIC ACCOUNTING FIRM  
ON FINANCIAL STATEMENTS

The Board of Directors of  
Aaron’s, Inc. and Subsidiaries

We have audited the accompanying consolidated balance sheets of 
Aaron’s, Inc. and subsidiaries as of December 31, 2011 and 2010, 
and the related consolidated statements of earnings, shareholders’ 
equity, and cash flows for each of the three years in the period ended 
December 31, 2011. These financial statements are the responsibility 
of the Company’s management. Our responsibility is to express an 
opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of 
the Public Company Accounting Oversight Board (United States). 
Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether the financial statements 
are free of material misstatement. An audit includes examining, on 
a test basis, evidence supporting the amounts and disclosures in the 
financial statements. An audit also includes assessing the accounting 
principles used and significant estimates made by management, as 
well as evaluating the overall financial statement presentation. We 
believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above 
present fairly, in all material respects, the consolidated financial 
position of Aaron’s, Inc. and subsidiaries at December 31, 2011 
and 2010, and the consolidated results of their operations and 
their cash flows for each of the three years in the period ended 
December 31, 2011, in conformity with U.S. generally accepted 
accounting principles.

We also have audited, in accordance with the standards of the 

Public Company Accounting Oversight Board (United States), 
Aaron’s, Inc. and subsidiaries’ internal control over financial 
reporting as of December 31, 2011, based on criteria established in 
Internal Control-Integrated Framework issued by the Committee 
of Sponsoring Organizations of the Treadway Commission and our 
report dated February 29, 2012 expressed an unqualified opinion 
thereon.

Atlanta, Georgia
February 29, 2012

43

REpORT OF INdEpENdENT REGISTEREd pUBLIC ACCOUNTING FIRM  
ON INTERNAL CONTROL OvER FINANCIAL REpORTING

The Board of Directors of  
Aaron’s, Inc. and Subsidiaries

We have audited Aaron’s, Inc. and subsidiaries’ internal control 
over financial reporting as of December 31, 2011, based on criteria 
established in Internal Control—Integrated Framework issued 
by the Committee of Sponsoring Organizations of the Treadway 
Commission (the COSO criteria). Aaron’s, Inc. and subsidiaries’ 
management is responsible for maintaining effective internal control 
over financial reporting, and for its assessment of the effectiveness of 
internal control over financial reporting included in the accompanying 
Management Report on Internal Control over Financial Reporting. 
Our responsibility is to express an opinion on the Company’s internal 
control over financial reporting based on our audit. 

We conducted our audit in accordance with the standards of 
the Public Company Accounting Oversight Board (United States). 
Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether effective internal control 
over financial reporting was maintained in all material respects. Our 
audit included obtaining an understanding of internal control over 
financial reporting, assessing the risk that a material weakness exists, 
testing and evaluating the design and operating effectiveness of inter-
nal control based on the assessed risk, and performing such other 
procedures as we considered necessary in the circumstances. We 
believe that our audit provides a reasonable basis for our opinion.
A company’s internal control over financial reporting is a 

process designed to provide reasonable assurance regarding the reli-
ability of financial reporting and the preparation of financial state-
ments for external purposes in accordance with generally accepted 
accounting principles. A company’s internal control over financial 
reporting includes those policies and procedures that (1) pertain 
to the maintenance of records that, in reasonable detail, accurately 

and fairly reflect the transactions and dispositions of the assets of 
the company; (2) provide reasonable assurance that transactions are 
recorded as necessary to permit preparation of financial statements 
in accordance with generally accepted accounting principles, and 
that receipts and expenditures of the company are being made only 
in accordance with authorizations of management and directors 
of the company; and (3) provide reasonable assurance regarding 
prevention or timely detection of unauthorized acquisition, use or 
disposition of the company’s assets that could have a material effect 
on the financial statements.

Because of its inherent limitations, internal control over 

financial reporting may not prevent or detect misstatements. Also, 
projections of any evaluation of effectiveness to future periods are 
subject to the risk that controls may become inadequate because of 
changes in conditions, or that the degree of compliance with the 
policies or procedures may deteriorate.

In our opinion, Aaron’s, Inc. and subsidiaries maintained, in all 
material respects, effective internal control over financial reporting 
as of December 31, 2011, based on the COSO criteria.

We also have audited, in accordance with the standards of the 
Public Company Accounting Oversight Board (United States), the 
consolidated balance sheets of Aaron’s, Inc. and subsidiaries as of 
December 31, 2011 and 2010 and the related consolidated state-
ments of earnings, shareholders’ equity and cash flows for each of 
the three years in the period ended December 31, 2011 of Aaron’s, 
Inc. and subsidiaries and our report dated February 29, 2012 
expressed an unqualified opinion thereon.

Atlanta, Georgia
February 29, 2012

44

MARKET INFORMATION, HOLdERS ANd dIvIdENdS

Effective December 13, 2010, all shares of the Common Stock began 
trading as a single class on the New York Stock Exchange under the 
ticker symbol “AAN.” The CUSIP number of the Common Stock is 
002535300.

The number of shareholders of record of the Company’s 
Common Stock at February 22, 2012 was 270. The closing price 
for the Common Stock at February 22, 2012 was $27.97.

 The following table shows the range of high and low closing 
prices per share for the Company’s former Nonvoting Common 
Stock and Company’s former Class A Common Stock (now known 
as the Common Stock) and the quarterly cash dividends declared 
per share for the periods indicated.

Common Stock  

High 

Low 

Cash 
Dividends 
Per Share

dECEMBER 31, 2011
First Quarter  
Second Quarter 
Third Quarter 
Fourth Quarter 

dECEMBER 31, 2011
Fourth Quarter  
(December 13, 2010 –  
December 31, 2010)1 

$25.52 
29.29 
29.34 
29.10 

$19.16 
24.79 
22.17 
23.24 

$.013
.013
.013
.015

$20.67 

$19.73 

$.013

Subject to our ongoing ability to generate sufficient income, any 
future capital needs and other contingencies, we expect to continue 
our policy of paying quarterly dividends. Under our revolving 
credit agreement, we may pay cash dividends in any year only if 
the dividends do not exceed 50% of our consolidated net earnings 
for the prior fiscal year plus the excess, if any, of the cash dividend 
limitation applicable to the prior year over the dividend actually paid 
in the prior year.

Issuer Purchases of Equity Securities

The Company repurchased 5,075,675 shares of Common Stock 
during 2011 at an average price of $25.06 under our publically-
announced share repurchase program for repurchase at the discretion 
of the Chief Financial Officer. As of December 31, 2011, 5,281,344 
Common Stock shares remained available for repurchase under the 
purchase authority approved by the Company’s Board of Directors 
and publicly announced from time-to-time.

The following table provides information regarding our 
Common Stock repurchases. All repurchases were made on the 
open market.

Issuer Purchases of Equity Securities

Shares 

(d) Maximum 
Number (or  
Approximate 
(c) Total 
Number of  Dollar Value) 
of Shares that 
Purchased as  May Yet Be 
Part of Publicly  Purchased  
Under the  
Plans or 
Programs

Plans 
or Programs 

(a) Total Number (b) Average  Announced 
Common Stock  Price Paid 
Per Share 

Purchased 

Former Nonvoting Common Stock   High 

Low 

Cash 
Dividends 
Per Share

Period 

dECEMBER 31, 2010
First Quarter2 
Second Quarter2 
Third Quarter 
Fourth Quarter  
(October 1, 2010 –  
December 10, 2010)1 

$ 22.47 
 24.32 
 18.62 

$ 18.25 
 17.05 
 16.16 

$.012
.012
.012

22.53 

16.92 

NA

Former Class A Common Stock  

High 

Low 

Cash 
Dividends 
Per Share

October 1  
through  
October 31, 2011  — 
November 1  
through  
November 30, 2011  — 
December 1  
through  
December 31, 2011  — 
— 
QTD Total 

— 

— 

— 
— 

— 

— 

— 
—

5,281,344

5,281,344

5,281,344

Information concerning the Company’s equity compensation plans is 
set forth in Item 12 of Part III of our Annual Report on Form 10-K 
for the year ended December 31, 2011 filed with the SEC.

dECEMBER 31, 2010
First Quarter2 
Second Quarter2 
Third Quarter 
Fourth Quarter  
(October 1, 2010 –  
December 10, 2010)1 

$18.10 
19.85 
18.40 

$14.60 
13.55 
13.00 

$.012
.012
.012

21.03 

16.81 

NA 

(1)  Effective December 13, 2010 shares of the former Nonvoting Common 

Stock were converted into shares of Class A Common Stock and the Class A 
Common Stock was renamed Common Stock.

(2)  Shares have been adjusted for the effect of the 3-for-2 partial stock split  

distributed on April 15, 2010 and effective April 16, 2010.

45

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MARKET INFORMATION, HOLdERS ANd dIvIdENdS

*$100 invested on 12/31/06 in stock or index, including reinvestment of dividends.  
Fiscal year ending December 31.
Copyright© 2012 S&P, a division of The McGraw-Hill Companies Inc. All rights reserved.

The line graph above and the table below compare, for the  
last five fiscal years of the Company, the yearly percentage change 
in the cumulative total shareholder returns (assuming reinvestment 
of dividends) on the Company’s Common Stock with that of the 
S&P MidCap 400 Index and a Peer Group. For 2011, the Peer 
Group consisted of Rent-A-Center, Inc. The stock price perfor-
mance shown is not necessarily indicative of future performance. 

12/06  12/07  12/08  12/09  12/10  12/11

100.00  65.61  83.69  86.06  117.34  153.87
Aaron’s, Inc. 
S&P MidCap 400  100.00  107.98  68.86  94.60  119.80  117.72
100.00  49.20  59.81  60.05  109.95  128.42
Peer Group 

Copyright© 2012 Standard & Poor’s, a division of The McGraw-Hill Companies Inc. All rights 
reserved. (www.researchdatagroup.com/S&P.htm)

46

 
BOARd OF dIRECTORS ANd OFFICERS

BOARd OF dIRECTORS
R. Charles Loudermilk, Sr.
Chairman of the Board, Aaron’s, Inc.

Ronald W. Allen
President and Chief Executive Officer, 
Aaron’s, Inc.

Leo Benatar (1, 3, 4)
Principal, Benatar & Associates

William K. Butler, Jr.
Chief Operating Officer, Aaron’s, Inc.

Gilbert L. Danielson
Executive Vice President, Chief  
Financial Officer, Aaron’s, Inc.

David L. Kolb (2, 4)
Retired Chairman and Chief Executive 
Officer, Mohawk Industries, Inc.

Ray M. Robinson(3, 4)
President Emeritus, East Lake Golf  
Club and Vice Chairman, East Lake 
Community Foundation

John Schuerholz (2, 3)
President, The Atlanta Braves

Cynthia N. Day(2)
President and Chief Executive Officer 
Citizens Trust Bank

Director Emeritus
Earl Dolive
Vice Chairman of the Board, Emeritus, 
Genuine Parts Company

OFFICERS
Corporate
R. Charles Loudermilk, Sr.*
Chairman of the Board

Ronald W. Allen*
President, Chief Executive Officer

William K. Butler, Jr.*
Chief Operating Officer

Gilbert L. Danielson*
Executive Vice President, 
Chief Financial Officer

James L. Cates*
Senior Group Vice President, 
Corporate Secretary

Gregory G. Bellof
Vice President, Mid-Atlantic Operations

Michael C. Bennett
Vice President, Great Lakes Operations

David A. Boggan
Vice President, Mississippi  
Valley Operations

David L. Buck
Vice President, Southwestern Operations

Todd G. Coppedge
Vice President, Midwest Operations

Joseph N. Fedorchak
Vice President, Eastern Operations

Jeannie M. Cave
Vice President, Real Estate and Construction

Scott L. Harvey
Vice President, Management Development

Elizabeth L. Gibbs*
Vice President, General Counsel

John T. Trainor*
Vice President,  
Chief Information Officer

Michael W. Jarnagin
Vice President, Manufacturing

James C. Johnson
Vice President, Internal Audit

Robert P. Sinclair, Jr.*
Vice President, Corporate Controller

D. Chad Strickland
Vice President, Associate Resources

Danny Walker, Sr.
Vice President, Internal Security

Aaron’s Sales & Lease  
Ownership Division
K. Todd Evans*
Vice President, Franchising

Mitchell S. Paull*
Senior Vice President, 
Merchandising and Logistics

Kevin J. Hrvatin
Vice President, Western Operations

Jason M. McFarland
Vice President, Mid-American Operations

Steven A. Michaels
Vice President, Finance

Tristan J. Montanero
Vice President, Central Operations

Brock M. Roberts
Vice President, Northeastern Operations

Michael P. Ryan
Vice President, Northern Operations

Thomas A. Peterson
Vice President, Marketing

HomeSmart Division
Marco A. Scalise
Vice President, HomeSmart Operations

Mark A. Rudnick
Vice President, Marketing,  
HomeSmart/RIMCO

Aaron’s Office Furniture Division
Ronald M. Benedit
Vice President, Operations

(1) Lead Director

(2) Member of Audit Committee

(3)  Member of Compensation Committee

(4)  Member of Nominating Committee

* Executive Officer

47

CORpORATE ANd SHAREHOLdER INFORMATION

Corporate Headquarters
309 E. Paces Ferry Rd., N.E. 
Atlanta, Georgia 30305-2377 
(404) 231-0011 
www.aarons.com  
www.aaronsinc.com

Subsidiaries
Aaron Investment Company
4005 Kennett Pike 
Greenville, Delaware 19807 
(302) 888-2351

Aaron’s Canada, ULC
309 E. Paces Ferry Rd., N.E. 
Atlanta, Georgia 30305-2377 
(404) 231-0011

Aaron’s Foundation, Inc.
309 E. Paces Ferry Rd., N.E. 
Atlanta, Georgia 30305-2377 
(404) 231-0011

99LTO, LLC
309 E. Paces Ferry Rd., N.E. 
Atlanta, Georgia 30305-2377 
(404) 231-0011

Annual Shareholders Meeting
The annual meeting of the share holders of 
Aaron’s, Inc. will be held on Tuesday, May 1, 
2012, at 10:00 a.m. EDT on the 4th Floor, 
SunTrust Plaza, 303 Peachtree Street, N.E., 
Atlanta, Georgia 30303

Transfer Agent and Registrar
Computershare Investor Services 
Canton, Massachusetts

SEC Counsel
Kilpatrick Townsend & Stockton LLP 
Atlanta, Georgia

Form 10-K
Shareholders may obtain a copy of the 
Company’s annual report on Form 10-K  
filed with the Securities and Exchange 
Commission upon written request, without 
charge. Such requests should be sent to the 
attention of Gilbert L. Danielson, Execu tive  
Vice President, Chief Financial Officer, 
Aaron’s, Inc., 309 E. Paces Ferry Rd., N.E., 
Atlanta, Georgia 30305-2377.

Stock Listing
Aaron’s, Inc.’s Common Stock is traded on  
the New York Stock Exchange under the 
symbol “AAN.”

Forward-Looking Statements
Certain written and oral statements made by 
our Company may constitute “forward-looking 
statements” as defined under the Private 
Securities Litigation Reform Act of 1995, 
including statements made in this report and 
in the Company’s filings with the Securities 
and Exchange Commission. Forward-looking 
statements are based on management’s current 
beliefs, assumptions and expectations regarding 
our future economic performance, taking into 
account the information currently available 
to management. Generally, the words “antici-
pate,” “believe,” “estimate,” “expect,” “intend,” 
“project,” and similar expressions identify 
forward-looking statements, which generally 
are not historical in nature. All statements 
which address operating performance, events, 
or developments that we expect or anticipate 
will occur in the future — including growth  
in store openings, franchises awarded, and 
market share, and statements expressing 
general optimism about future operating 
results — are forward-looking statements. 
Forward-looking statements are subject to 
certain risks and uncertainties that could 
cause actual results to differ materially from 
the Company’s historical experience and the 
Company’s present expectations or projections. 
The Company undertakes no obligation to 
publicly update or revise any forward-looking 
statements, whether as a result of new informa-
tion, future events, changes in assumptions or 
otherwise. For a discussion of such risks and 
uncertainties, see “Risk Factors” in Item 1A of 
the Company’s Annual Report on Form 10-K 
for the year ended December 31, 2011 filed 
with the Securities and Exchange Commission.

48

309 E. Paces Ferry Rd., N.E. 
Atlanta, Georgia 30305-2377 
(404) 231-0011 
www.aarons.com  
www.aaronsinc.com