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Admiral Group

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FY2008 Annual Report · Admiral Group
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annual report 2008

Contents

Admiral Group in 2008

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2008 Financial highlights

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Chairman’s statement

Chief Executive’s statement

Business review

16  UK car insurance
21  Price comparison
23  Non-UK car insurance

26  Other Group items
27  Investments & cash
30  Employees and customers

Governance and Remuneration

34  Corporate governance
42  Remuneration report

The Board of Directors and the Directors’ report

48  The Admiral Group plc board
50  Directors’ Report

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Financial statements
56 
Independent auditors report
58  Consolidated income statement
59  Consolidated balance sheet
60 

  Consolidated statement of
recognised income and expenses

61  Consolidated cash flow statement
62  Notes to the financial statements
99  Consolidated financial summary
100   Admiral Group plc parent 

company financial statements

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   A D M I R A L   G R O U P   I n   2 0 0 8

Admiral Group in 2008

   uk car insurance

         1993 

     1997 

              1997 

                   2000

• 

• 

• 
• 

 We are the third largest private car insurer in the UK, insuring 1.6m cars across our four brands.  
We grew by 15% in 2008
 We sell through direct channels (telephone and internet) and increasingly via comparison 
websites
 Total insurance premium generated in 2008 was £690m, 12% higher than 2007
 Our business is consistently and significantly more profitable than the UK market – the 2008 
combined ratio (measuring the ratio of costs to income) was 81%   

2008 Performance: 

•  Customer numbers increased 15% to 1.59m from 1.38m

Strong growth

•  Turnover* rose 13% to £805m (2007: £715m)

•  Overall profit increased 27% to £180m, from £142m

Profitability 

•  Combined ratio of 81%, down from 83%

•  Ancillary contribution per vehicle up to £70.7 from £69.0

*Turnover (a non-GAAP measure) comprises total premiums written and other revenue

   Price comparison

             2002

• 
• 

• 

• 

• 

 Launched in 2002, Confused.com is the UK’s leading car insurance comparison website
 Confused also offers a comparison service for household insurance, along with a range of 
other insurance and financial products
 The UK market experienced fierce competition in 2008 – TV and press spend by the industry 
increased by approximately 50% 
 Confused rebuilt and re-launched its website at the end of 2008 and also began a new media 
campaign
 New Spanish comparison website, Rastreator.es to launch in 2009

 
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2008 Performance:

Revenue

•  Total revenue fell by 4% to £66m from £69m

•  Non-car insurance revenue increased 28% to £13m

Profitability 

•  Profit fell 30% to £26m from £37m

   Non-uk car insurance 

               2006 

                                 2007 

              2008

• 
• 

• 
• 

 We have launched three new direct car insurance businesses over the past three years
 Our aim is to build profitable, sustainable businesses, leveraging our knowledge of the UK car 
insurance market
 Pleasing progress to date, though challenges experienced in each new market
 Aiming to launch a US car insurer in late 2009 / early 2010

2008 Performance:

•  Number of customers increased 57% to 73,700 from 46,900

Volumes

•   Total premiums generated rose 83% to £26m (60% excluding 

currency impact)

Result 

•  Loss from combined operations £4.1m

   Other Group activities

• 

• 

 Total Group cash and financial investments increased 13% to £555m, investment and interest 
income steady at £24m
 Investment strategy remains very cautious – no write-offs in our portfolios

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              1998

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 The Group’s UK van insurance broker Gladiator increased its customer numbers by 36% in 
2008 to nearly 85,000, and increased revenue to £9.5m (+ 27%)

 Profits also increased, by 40% to nearly £3m

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   f I n A n c I A L   h I G h L I G h t s

Financial highlights

Profit before tax (£m)

Earnings per share (p/share)

Full year dividend (p/share)

Net revenue (£m)

Customer numbers (m)

Group combined ratio

2006

147.3

39.8

36.1

311.0

1.29

2007

182.1

48.6

43.8

364.1

1.49

87.3%

85.4%

2008

202.5

54.9

52.5

422.8

1.75

86.4%

Profit before tax

Earnings per share

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250

200

200

150

150

100

100

£147.3m

£147.3m

£182.1m

£182.1m

£202.5m

£202.5m

2006

2006

2007

2007

2008

2008

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50

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500

500

400

400

300

300

200

200

£311.0m

£311.0m

£364.1m

£364.1m

£422.8m

£422.8m

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100

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60

50

50

40

40

30

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20

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10

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0

2.0

2.0

1.5

1.5

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1.0

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39.8p

39.8p

48.6p

48.6p

54.9p

54.9p

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60

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40

40

30

30

20

20

10

10

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36.1p

36.1p

43.8p

43.8p

52.5p

52.5p

2006

2006

2007

2007

2008

2008

2006

2006

2007

2007

2008

2008

1.29

1.29

1.49

1.49

1.75

1.75

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100

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60

60

40

40

20

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87.3%

87.3%

85.4%

85.4%

86.4%

86.4%

2006

2006

2007

2007

2008

2008

2006

2006

2007

2007

2008

2008

2006

2006

2007

2007

2008

2008

£ millionspence250

200

150

100

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£147.3m

£182.1m

£202.5m

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39.8p

48.6p

54.9p

36.1p

43.8p

52.5p

2006

2007

2008

2006

2007

2008

1.29

1.49

1.75

87.3%

85.4%

86.4%

2006

2007

2008

2006

2007

2008

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£147.3m

£182.1m

£202.5m

39.8p

48.6p

54.9p

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2007

2008

2006

2007

2008

£147.3m

£147.3m

£182.1m

£182.1m

£202.5m

£202.5m

Full year dividend    

Net revenue

2006

2007

2008

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36.1p

43.8p

52.5p

39.8p

39.8p

48.6p

48.6p

54.9p

54.9p

2006

2007

2008

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£311.0m

£364.1m

£422.8m

36.1p

36.1p

43.8p

43.8p

52.5p

52.5p

2006

2007

2008

2006

2006

2007

2007

2008

2008

2006

2006

2007

2007

2008

2008

2006

2006

2007

2007

2008

2008

100
Customer numbers

Group combined ratio

£311.0m

£364.1m

£422.8m

1.29

1.49

1.75

2006

2007

2008

2006

2007

2008

£311.0m

£311.0m

£364.1m

£364.1m

£422.8m

£422.8m

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2.0

2.0

60

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1.5

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1.0

1.0
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0.5

0.5

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87.3%

85.4%

86.4%

1.29

1.29

1.49

1.49

1.75

1.75

2006

2007

2008

100

100

80

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60

60

40

40

20

20

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87.3%

87.3%

85.4%

85.4%

86.4%

86.4%

2006

2006

2007

2007

2008

2008

2006

2006

2007

2007

2008

2008

2006

2006

2007

2007

2008

2008

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250

250

40

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30

200

20

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150

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100

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2.0

1.5

500

500

400

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1.0

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0.5

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£ millions%millionspence 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8   c h A I R M A n ’ s   s tAt E M E n t

“
Admiral has
been able to
create 32
new jobs in
Wales over
the past
“
12 months.

Alastair Lyons, CBE

Chairman's statement

Amid all the market turbulence it is 
pleasing to be able to report another 
year of sustained growth in turnover, 
profits, and dividend. Also that in 
the gloom of widespread job losses 
Admiral has been able to create 326 
new jobs in Wales over the past 12 
months, not to mention 290 posts 
outside the UK. 2008, therefore, 
marked another year of successfully 
advancing our strategy, being to grow 
our share of the UK private motor 
market and exploit the knowledge, 
skills and resources attaching to 
our core business to promote our 
expansion overseas and our position 
in price comparison. 

We estimate that we now account 
for some 6% of the UK private motor 
market covering 1.6 million vehicles, 
15% up on December 2007 and placing 
us third in terms of premium in this 
market. Since the business floated in 
September 2004 our vehicle count 
has grown by over 12% p.a. compound, 
testament to the relevance of our 
customer proposition; the effectiveness 
with which the business has seized 
the opportunities presented by the 
internet and the rise of aggregators; and 
continuing innovation such as Admiral 
MultiCar. This growth in our book 
in 2008 was accompanied by a 17% 
increase in profit derived from ancillary 
products and services.

The upward trend in pricing that 
started to emerge a year ago has 
been sustained during 2008. As Henry 
Engelhardt discusses more fully in his 
CEO’s report, we increased our rates 
by around 4%, generally in line with 
the market as a whole, whilst claims 
frequency continued to fall. Our 
established reserving methodology 
under which we make a prudent 
assessment of claims in their early 
stages engendered further significant 
releases as these prior year claims aged.

In my statement last year I underlined 
the rapid growth of competition 
in car insurance price comparison. 

With another enormous increase in 
marketing expenditure in this sector, 
it was inevitable that the market share 
held historically by Confused would 
reduce, albeit that the overall market 
has continued to expand rapidly, 
growing by an estimated 60% in 2008. 
In determining how much to commit 
ourselves we sought to balance our 
margin of profitability and defence 
of our leadership position. Across 
2008 as a whole Confused’s turnover 
held broadly steady, being down 4% 
on the year,  but at a significantly 
higher marketing cost such that 
Confused profits fell from £37 million 
to £26 million. Price comparison now 
accounts for 38% of the private motor 
market, up from 24% in 2007, and 
shows no sign of stopping its growth 
which is good news both for Confused 
and for the Admiral brands, for which 
it represents the principal source of 
new business. We would, however, 
anticipate that this sector will remain 
highly competitive whilst some players 
continue to be prepared to incur losses 
to attempt to build share. 

Having launched Balumba.es in Spain 
in 2006 and AdmiralDirekt. de in 
Germany in 2007, 2008 was the turn 
of ConTe.it in Italy at the end of May. 
It has always been the Admiral way 
to learn by doing, taking relatively 
small and inexpensive steps to test 
different approaches and identify 
the best way forward. Our expansion 
overseas is central to our long-term 
strategy of growth of our direct 
private motor franchise, and this will 
require sustained investment until 
we achieve the scale to support 
the infrastructure necessary in each 
country, and have selected the best 
model to write profitable business. 
In this context we congratulate our 
Spanish team on bringing their loss 
ratio at month 12 down from 137% for 
the 2007 underwriting year to 102% for 
2008 whilst growing their book 18% to 
55,000 customers by the year-end. Our 
teams in Germany and Italy are both at 
an early stage of determining how best 
to penetrate their respective markets, 
and we now also have a team working 
in Richmond, Virginia towards a launch 
in the US. 

With a very prudent investment 
philosophy, only employing cash 
deposits or money market funds, it was 
inevitable that the sharp fall in general 
interest rates should have had an 
equivalent impact on our investment 
income. 100% of our, and our 
policyholders’, money was, however, 
secure.

The result for the year was a pre-tax 
profit of £202.5 million, an 11% increase 
on 2007 off a 13% growth in total 
written premiums. 

As a principle we return all available 
surpluses to shareholders after taking 
into account our required solvency, 
our overseas expansion plans, and 
a prudent margin – currently £25m 
– against contingencies. We, therefore, 
commit to pay a standard normal 
dividend that has grown in line with 
our growth in profits based on a 
45% pay-out ratio, and pay whatever 
remains as available surplus as a 
special dividend which will, therefore, 
fluctuate from year to year. 

This year our normal dividend 
amounted to 24.7p per share, and our 
special to 27.8p per share, bringing to 
£220m the total we have declared as 
special dividends since flotation in 
September 2004, this being in addition 
to £215m normal dividends over the 
same period.  Total dividends for the 
year, therefore, amounted to 52.5p 
per share, a 20% increase on last year, 
representing a yield of 6.1% based  
on the closing share price on 27 
February 2009. 

Our success reflects both excellent 
strategic leadership and first-class 
execution by our staff across all 
aspects of our operations. Our staff 
have been shareholders in Admiral 
for the last 9 years, initially under 
private equity ownership and now 
through the Free Share Schemes 
put in place at flotation. We see 
this alignment of the interests of 
our staff and our shareholders as 
fundamental to our success, and we 
are strongly of the view that there is 
a direct link between our staff being 
owners of the business and our having 

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been placed for 9 consecutive years 
amongst the Sunday Times Top 100 
Companies to Work For in the UK. Our 
remuneration philosophy combines 
base salary and performance-related 
shares across our entire business and 
we are delighted that achievement 
in full of the objectives set for 2008 
meant that eligible employees again 
realised the maximum award of £3,000 
free shares under our Approved 
Scheme. The second 3-year period for 
the Discretionary Free Share Scheme 
significantly exceeded the performance 
conditions, qualifying the scheme to 
vest the maximum share entitlement 
under the individual awards.

Admiral is now one of the largest 
private employers in Wales and, as 
such, is a significant part of the local 
community. The contribution that 
the company has made to Wales was 
recognised by the award of an honorary 
CBE to Henry Engelhardt in April 2008, 
on which may I once again extend to 
him our hearty congratulations. We 
encourage our staff to work with local 
projects and we provided financial 
support during the year to such 
disparate events as the Admiral Cardiff 
Big Weekend offering 3 days of quality 
live music, and the South Wales Echo 
Community Champion Awards. 

I would like to take this opportunity 
to extend the thanks of the Board 
to everyone who has contributed to 
another successful year – our staff 
at home and overseas; our Board, 
executive and non-executive; our 
suppliers; and above all our 1.7 million 
customers, whose satisfaction  
through great products and great 
service will provide the basis of our 
continuing success.

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Alastair Lyons
Chairman

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1 0   c h I E f   E X E c U t I V E ’ s   s tAt E M E n t

“

Our strategy is rather 
simple: continue our 
profitable growth 
in the UK and take 
what we know and 
do well and do it 
elsewhere. 

“

Henry Engelhardt, CBE

Chief Executive’s statement

At the end of 2008 the 
market capitalisation of 
Admiral Group was almost 
twice that of General Motors. 
Funny year 2008!  

Normally at this point in my 
commentary I like to get right to the 
highlights so that shareholders can see 
straight away what we accomplished 
in the year.  This year, however, I think 
there are few key messages that I need 
to get across and, for those of you who 
never read beyond the third paragraph 
of these reports, I’d better put them 
next to make sure you get them.  The 
highlights, and there were plenty of 
them, will follow, further down the 
page.

Key messages:
1   Resistant, not proof
2  Freight train gaining speed
3  Headlines don’t mirror reality
4  Fierce competition
5 
6  Stick to the strategy

It’s not just add water and stir

So, for those of you who only do three 
paras, thanks for your time. For those 
who want to know more, please read on.

Resistant, not proof
Car insurance is probably as good an 
industry as there is in a recession.  The 
very simple fact that it’s compulsory 
purchase means consumers aren’t 
deciding whether or not to buy it 
this year, they’re just asking ‘who 
from?’  I don’t think any industry is 
airtight, recession-proof, but this one is 
recession-resistant – it’s a compulsory 
purchase product!  I don’t see people 
giving up their cars en masse and so 
they’ll have to buy the insurance.  I 
do see consumers shopping around 
even more to ensure they get the best 
deal.  In the UK, I think this additional 
shopping, especially when it’s done 

on price comparison sites, plays very 
nicely in Admiral’s hands, because it 
becomes more and more a survival 
of the fittest.  And we’re one of, if 
not the, fittest.  And in those markets 
where we have fledgling businesses, 
additional shopping around will only 
make our job easier.

You might now wonder what the 
‘gaining speed’ part of the freight train 
is all about.  Well, we’ve made changes 
to our reinsurance arrangements that 
will mean we get a greater share of any 
underwriting profits in the future.  This 
means that even if we stand still, we’ll 
be more profitable.  

A couple of years ago we revised the 
existing agreement with Munich Re in 
favour of an agreement that goes until 
at least 2014.  The new agreement gives 
us better profit share terms in 2007-
8-9 and then further improvements 
in 2010 and beyond.  The benefits of 
these profit share improvements are 
only just starting to hit the bottom 
line with releases from the 2007 
underwriting year.  In addition, in 
order to give us greater control over 
our book, Munich Re is in the middle 
of a multi-year process of stepping 
back from underwriting 65% (2006) to 
40% (2011).  For 2008 they took 55% 
and for 2009 they will take 50%.  We 
have been fortunate to replace this 
capacity for 2009, 2010 and 2011 with 
other reinsurers, with arrangements 
that are shorter in duration and smaller 
in size, such that we retain a greater 
proportion of the profits than the 
Munich Re deal.  

In addition to getting a greater share 
of the profits through improved 
reinsurance arrangements we fully 
expect the UK business to grow 
further in 2009.  The combination of 
all these factors means that the low-
risk, capital-lite, high-dividend model 
moves forward in 2009.

Headlines don’t mirror 
reality
The UK car insurance market remains 
a very competitive place.  The market 
performed pretty much as we forecast 
with rates grudgingly (sloth-like?), 
inching upwards in 2008.  Based 
on our data, headlines of 5%-10% 
rate increases during the year are 
misleading.  I don’t know the exact 
methodology of either the AA or 

Freight Train Gaining Speed
The aforementioned freight train is 
our UK direct business.  We continue 
to grow the number of customers 
we serve, premium income, ancillary 
revenues and, not surprisingly, our 
profits.  The number of vehicles we 
insure in the UK grew by 15% in 2008.  
15%!  The profits increased from £142m 
to £180m.  Other signs of our excellent 
performance here are:
•   Premium income increased by 12%, 

from £617m to £690m;

•   Combined ratio fell from 83% to 81%;
•   Ancillary income per vehicle rose 

from £69 to £71;

All of this was achieved in an 
environment where distribution 
patterns were changing rapidly and 
price hikes were hard to come by.

In particular, we’re really quite 
proud of our ability to increase the 
ancillary contribution per vehicle, 
albeit modestly (£69.00 to £70.70).  
Growing or even keeping the ancillary 
contribution per vehicle stable is 
challenging in the current economic 
climate.  However, our track record on 
this is good and we feel comfortable 
that ancillary income per vehicle in 
2009 will be close to, if not above, the 
2008 figure.       

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1 2   c h I E f   E X E c U t I V E ’ s   s tAt E M E n t

Deloitte’s price trackers but I’d be 
surprised if they pick up on special 
offers (like Direct Line’s early 2009 offer 
of 12 months cover for 10 months cost 
implying a 16.6% price reduction) or any 
special rates on price comparison sites.  
A recent review of prices done solely 
on price comparison sites indicated, for 
instance, that the best rate offered for a 
variety of risks actually declined by 1% 
in January 2009.  

Rate increases are being muted by the 
dominance of price comparison sites, 
where consumers naturally drift to the 
lowest price offered.  One measure 
we use to gauge price changes by the 
market is the percentage times one 
of our brands comes up first on price 
comparison sites.  This percentage 
stayed roughly the same throughout 
2008.  Meanwhile, during the year we 
moved our rates up, on average, 4%.  
This leads me to think that the market 
moved its rates up about 4% as well.    

However, I don’t think this modest 
price move means the results for the 
market will be poor.  In my opinion, 
subdued claims inflation, led by 
reduced accident frequency, will 
result in this year being no worse for 
the market than 2007.  I think 2008 
will again be marked by large reserve 
releases by the market as a whole.   

It’s not yet clear how rates will trend 
in 2009.  There are competing factors 
that influence the potential of rate 
increases and rate decreases.  On the 
‘rates moving up’ side, there is the 
decline in interest rates and therefore 
investment income.  With firms 
earning less investment income there 
is added pressure to produce a better 
underwriting result.  In addition, lower 
petrol prices might spur more driving, 
which would result in more accidents, 
which in turn should lead to price 
increases.  Already the winter has been 
more severe than many recent winters, 
with a corresponding rise in frequency.  
All of these factors weigh in favour of 
rate increases.

On the ‘rates stable or moving down’ 
side there is lack of intense pain in 
the industry.  It does not appear that 
the industry as a whole is suffering a 
lot; combined ratios plus profits from 
ancillary products, after releases for 
2007 (latest data available) indicate the 
market makes a reasonable return on 
capital.  Economic pain is always the 
greatest catalyst for price increases and 
if that pain does not exist then insurers 
generally do not increase rates.  In 
addition, the further growth of price 
comparison sites means more and 
more consumers will get the industry’s 
lowest rate, pinning the industry to 
rate increases only as dictated by the 
slowest mover for any individual risk.  
Lastly, the recession might result in 
people driving less and, despite the 
difficult winter, this would have a 
beneficial effect on frequency, which 
might lead to insurers deciding to hold 
the line on, or even decrease, rates.  

All in all, I think it means a bit of a 
sleepy year on rates, with the above 
cocktail of factors working to produce 
rate increases similar to 2008.  For 
those needing animal imagery I’d 
suggest the koala bear.  There are a 
number of idiosyncrasies about the 
koala bear that resonate with similarity 
to the UK car insurance market.  Here 
are three, I leave it to you to pick and 
choose which ones best represent the 
UK car insurance market: koalas sleep 
some 16 hours a day, they can be nasty 
if provoked and they are known to 
smell quite bad.  

Fierce competition
Confused had a pretty good year.  
However, as predicted, competition 
was fierce and as a result profits 
reduced from £37m in 2007 to £26m in 
2008.  The spend on TV and press by 
price comparison sites has gone from 
approximately £5.5m in 2006 to £51m 
in 2007 to £76m in 2008.  Confused’s 
portion of this spend has gone from 
virtually 100% in 06, to a third of the 
spend in 07 to around a fifth of the 

The UK car insurance market?

45.0
40.0
35.0
30.0
25.0
20.0
15.0
10.0
5.0
0.0

H1 07

H2 07

H1 08

H2 08

Price comparison market media spend £m

spend in 08.  Simply put, competition 
has taken a lot of profit out of this 
market through increased marketing 
costs, despite continued growth in 
the number of people using price 
comparison sites.  The dominance of 
price comparison sites as the method 
of choice for buying car insurance in 
the UK is reflected by:
•   The fact that in 2008 73% of 

Admiral’s new business originated 
through price comparison sites, up 
from 50% in 2007, up from 30% in 
2006.  

•   TV and press advertising by price 
comparison sites as a percentage 
of all car insurance TV and press 
advertising rose from 35% in 2007 to 
52% in 2008.  

•   The fact that only one brand has 
yet to have a presence on any 
price comparison site and that’s 
Direct Line.  Even all the other RBS 
insurance brands have joined price 
comparison panels.  

But enough whinging about what a 
tough world it is, let me tell you what 
Confused is doing to respond.  First, we 
took the better part of 2008 to rebuild 
the quote engine.  It’s now faster and 
easier for the customer.  It also looks 
better.  Second, we’ve launched a 
new TV campaign which, given the 
number of times people have seen the 
old campaign over the last few years, 
will certainly be welcomed by the 
British public.  Third, we are improving 
Confused’s offerings of other products.  
In particular we’re seeing growth 
in household insurance and energy 
comparisons.

It is very hard to predict Confused’s 
result for 2009, the sector remains 
under intense competitive pressures.  
However, the market is still growing 
and this, coupled with the changes 
Confused made at the end of 2008, 
has resulted in Confused producing 
the biggest number of car insurance 
quotes ever in January 2009.  But, I’m 
sorry to say, it was not a record month 
for profits.  The missing data point to 
the future is how much money each 
of the competitors in this sector is 
willing to spend in 2009 to try and 
reach, or grow, profitability.  If January 
is anything to go by then Britain will 
be seeing a lot of price comparison 
advertising during the year! 

It’s not just add water  
and stir
We are in the process of sowing 
the seeds of our future growth and 
success with the development of 
our businesses outside the UK.  In 
10 years time I expect these seeds 
to be a forest of profit growth for 
the Group.  However, the non-UK 
operations should not be expected to 
make any noticeable return for a few 
years.  Building profitable, growing, 
sustainable direct operations takes 
time.  Balumba, in Spain, has only just 
completed its second full year of 
trading, AdmiralDirekt in Germany is 
less than two years old and ConTe in 
Italy only launched at the very end of 
May 2008.  The development of these 
businesses outside the UK will take 
not only time, but also money.  Not a 
lot of money, but money nonetheless.  

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1    c h I E f   E X E c U t I V E ’ s   s tAt E M E n t

We don’t do things on a grand scale 
until we are quite confident of the 
result and we work hard to learn as we 
go, but as we grow these businesses 
on top of each other the capital 
requirement increases.  This should 
not put off investors, as our business 
model generates cash and we have no 
debt to repay.  

Balumba was challenged to improve 
its loss ratio in 2008 and it did so.  The 
loss ratio for 2007 at the end of 2007 
was 137%.  The loss ratio for 2008 at 
the end of 2008 was 102%. We are 
looking for continued improvement 
in 2009.  Improving the loss ratio was 
our primary focus during the year and 
while we were making adjustments to 
pricing and claims management we 
pulled back a bit on our advertising 
spend, resulting in the number of 
customers Balumba services growing 
by 8,500, from 46,900 to 55,400 (18%).  
Balumba’s earned combined ratio was 
165% for the year, compared to 232% 
in 2007.  Overall however, Balumba 
posted a loss of only £1.2m (€1.5m).  
This sum appears modest largely due 
to the sale of ancillary products and 
services to its customers.  This is very 
nice income to have but the key to 
long-term success for Balumba is to 
become a good insurer.  

The German market is an odd beast 
(certainly bigger and arguably even 
less friendly than a koala).  There is a 
season for car insurance in Germany 
that runs about 10 weeks, from early 
October to early December.  There is 
very limited activity during the rest of 
the year.  This comes about because 
almost the entire market renews on 
a single date, January 1, and consumers 
have to give their insurers a month’s 
notice to leave them, which means 
they have to give notice by the end 
of November.  After that the only 
substantial group of people shopping 
are those who are changing vehicle.  
Besides the difficult logistics of trying 
to gear up for a short sales window, you 

lose the ability to test, re-calibrate, re-
test, re-re-calibrate, etc. that we employ 
everywhere else.  You can test but then 
you have to wait 42 weeks to re-calibrate!

There’s good news and bad news from 
AdmiralDirekt.de. On the 1st of January 
2009 (from the ‘2008 season’) we had 
around 30,000 policyholders.  This was 
at the high end of our expectations.  
That’s the good news.  The bad news 
is that the 8,000 policyholders that 
went on risk on January 1, 2008 did 
not perform well.  The loss ratio for 
the 2008 year at the end of 2008 
was 142%.  Part of this is the volatility 
inherent in a small book of business 
where one or two large claims make 
a big difference.  But part of this too 
is down to an inexperience in claims 
handling and the typically poorer 
loss ratios that accompany first year 
business.  

Our reaction to these problems was 
to spend a lot of energy improving 
the claims systems and re-calibrating 
our pricing.  Our renewal rate for this 
season was low enough to lead us to 
believe our pricing re-calibration had 
an effect.  Now we wait to see how 
this year’s customers perform.       

In Italy we were successful in launching 
ConTe on schedule and within budget 
at the end of May.  However, as we’d 
seen Balumba and, to some extent, 
AdmiralDirekt.de, grow their respective 
volumes quickly to the detriment of 
their loss ratios, in Italy we put rates 
up from the outset to protect the 
loss ratio.  The result was our writing 
just 3,660 policies in the year with 
annualised premium income of €1.4m.  
However, the 2008 loss ratio at the end 
of 2008 was 87%!  But the loss ratio on 
such a small premium income is subject 
to dramatic change with even a single 
claim.  As the year ended we were re-
calibrating rates to stimulate sales.  

In sum, I am pleased with the progress 
we’ve made in Spain, Germany and 

Italy despite the challenges noted 
above.  They all hold great potential 
for the future.  

1   Profit before tax up 11% to £202.5m
 Number of customers up 17% to 
2 
1.75m

3  Turnover up 13% to £910m
4 

 Combined ratio still well below 
90% at 86%
 Top 10 in the FT Best Companies To 
Work For; 37th in the Sunday Times 
Best Companies To Work For in the 
UK

5 

6  Launched ConTe in Italy
7  Still debt- free
8 

 Record dividend of 52.5p per share 
for the year
 Robust return on capital of 57% 
(56% 2007)

9 

10   Robust return on income of 56% 

(57% 2007)

11   Number of people employed in 

the Group rose to 3,110 from 2,500 
(+24%), we opened a new office in 
Newport (Wales, not Rhode Island) 
and we’re hiring in every operation!

It is a hugely exciting time within 
Admiral Group and I’m glad to be 
a part of it. I am fortunate to work 
with intelligent, highly motivated, nice 
people.  I’d like to say a specific thanks 
to all the senior managers who are so 
dedicated to Admiral Group and to all 
the staff in all our offices who work 
hard every day to provide a great service 
to our customers.  I’m looking forward 
to another excellent year in 2009.  

Henry Engelhardt
Chief Executive Officer

Stick to the strategy
Our strategy has been and continues 
to be, rather simple: continue our 
profitable growth in the UK and take 
what we know and do well and do it 
elsewhere.  This means expanding our 
direct businesses geographically to 
take advantage of changing distribution 
patterns in countries with large, mature 
car insurance markets.  I believe that 
this is the way to ensure a prosperous 
future.  For 2009 this means that, 
besides continuing to invest in our 
Spanish, German and Italian operations, 
we are working on a launch in the 
United States, the world’s largest car 
insurance market.

The business in the US will start small, 
one or two states to begin with and, if 
successful, expand to other interesting 
states.  The company, which has yet to 
be named, will be based in Richmond, 
Va. and should launch either in the final 
quarter of 2009 or first quarter of 2010.
Our strategic plan has always shown five 
markets to expand into.  With the US 
coming on-stream that would leave only 
the French market left on the list and we 
are beginning to investigate this market.

We are also looking to expand the 
international presence of our Confused 
business.  The first launch outside 
the UK will again be Spain, with an 
operation called Rastreator (a made 
up word, but close to ‘rastreador’, 
which means tracker).  The growth of 
internet distribution for car insurance 
makes this market interesting for price 
comparison.  This business should go 
live sometime in the first half of 2009.  

Highlights
Okay, if anyone’s gotten through all 
that, it’s time for some highlights of 
2008.  I’m proud to say that it was 
another excellent year for the Admiral 
Group:  

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3th best company to 
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1    B U s I n E s s   R E V I E W

Business review 

uk Car Insurance

What we do

•  We sell, administer and underwrite private car insurance in the UK through four brands
  – Admiral, Bell, Diamond and elephant.co.uk
•   Our policies are distributed through direct channels – over the telephone, through our own
  websites and also increasingly via price comparison websites
•   We are the third largest UK private car insurer, with around 1.6m vehicles insured, generating

total premium of £690m.  We estimate the combined market share of our brands is around 6%

•   We also generate ancillary income from products and services that complement the 
  motor insurance
•   Our main locations are Cardiff, Swansea and Newport in Wales, though we also operate out of       
     call centres in Nova Scotia, Canada and Bangalore, India

Our strategy 

The strategy for our core car insurance business is relatively straightforward.  We aim to manage 
our existing client base and future growth in order to maximise profitability over the medium to 
long term.  At the same time, we endeavour to give excellent service to our customers, whilst 
providing a positive environment for our staff to work and develop in.

We measure customer and staff satisfaction through a number of key performance indicators 
(KPIs), some of which are outlined in the Customers and Employees sections below.

UK car insurance KPIs:

1) Vehicles insured and growth rate:

•   Track record of consistent and significant 

growth

•   Arises out of efficient marketing, focussed 
distribution and strong pricing activities
•   Also boosted by innovative products, such 

as MultiCar and 10 month policies

1.24

2006

1.38

2007

1.59

2008

87.2%

15.7%

83.4%

16.7%

81.0%

19.0%

71.5%

66.7%

62.0%

2006

2007

2008

Loss ratio

Expense ratio

uk Vehicles

7.5%

10.0%

6.25%
6.25%
10.0%

7.5%
7.5%
7.5%

55.0%

50.0%

45.0%

27.5%

27.5%

25.0%

7.5%

1.59

2008

2009

2010

Admiral

Munich Re

Partner Re

Admiral option

Swiss Re

Hannover Re
New Re

2) Reported combined ratio:

£100.0m

87.2%

£80.0m

£60.0m

£40.0m

£20.0m

£0.0m

£69.3

15.7%

£66.9m

71.5%

2006

2006

83.4%

16.7%

£75.8m

66.7%

2007

2007

£69.0

81.0%

£70.7

£75.00
•   Consistent and significant outperformance 
£70.00

against the market 

19.0%

£89.0m

62.0%

2008

2008

•   Loss ratio advantage arises from strong 
£65.00
pricing and claims handling operations
1.24
•   Expense ratio advantage is acquisition cost 
£60.00
driven and also a focus on cost control
2006

1.38

2007

1.59

2008

Loss ratio

Ancillary profit (£m)

Expense ratio

Ancillary income per vehicle (£)

uk Vehicles

7.5%
10.0%

6.25%
6.25%
10.0%

7.5%
7.5%
7.5%

55.0%

50.0%

45.0%

27.5%

27.5%

25.0%

7.5%

1.59

£100.0m

£80.0m

£60.0m

£40.0m

£20.0m

£0.0m

£69.3

£69.0

£70.7

£66.9m

£75.8m

£89.0m

£75.00

£70.00

£65.00

£60.00

2008

2009

2010

2006

2007

2008

Admiral

Munich Re

Partner Re

Admiral option

Hannover Re

Swiss Re

New Re

Ancillary profit (£m)

Ancillary income per vehicle (£)

 
87.2%

15.7%

83.4%

16.7%

81.0%

19.0%

71.5%

66.7%

62.0%

2006

2007

2008

Loss ratio

Expense ratio

uk Vehicles

1.24

2006

1.38

2007

1.59

2008

A D M I R A L   G R O U P   p l c   1 

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3) Ancillary profit and income per vehicle:

7.5%

10.0%

6.25%

6.25%

10.0%

7.5%
7.5%
7.5%

55.0%

50.0%

45.0%

27.5%

27.5%

25.0%

7.5%

1.59

£100.0m

£80.0m

£60.0m

£40.0m

£20.0m

£0.0m

£69.3

£69.0

£70.7

£66.9m

£75.8m

£89.0m

2008

2009

2010

2006

2007

2008

Admiral

Munich Re

Partner Re

Admiral option

Swiss Re

Hannover Re
New Re

Ancillary profit (£m)

Ancillary income per vehicle (£)

£75.00

£70.00

£65.00

£60.00

•   Significant profit generated from 

non-underwriting activities

•   Strong track record of 

introducing and growing non-
underwriting income streams

•   Continual development of 
products and services in 
response to changing customer 
needs and industry trends

Financial performance

Non-GAAP format income statement

£m
Turnover*1
Total premiums written*2

Net insurance premium 
revenue

Investment income

Net insurance claims

Net insurance expenses

Underwriting profit

Profit commission 

Net ancillary income

Other revenue

2006

653.1

566.0

144.9

9.9

(107.1)

(19.2)

28.5

19.9

66.9

5.8

2007

714.9

617.0

140.2

16.7

(97.0)

(19.9)

40.0

20.4

75.8

6.0

2008

804.8

690.2

161.9

17.1

(105.1)

(26.0)

47.9

34.7

89.0

8.3

UK car insurance result

121.1

142.2

179.9

Compound growth rate of 
10%, year on year growth 12%

Significant increase in 2008 
due to first recognition of 
income under improved 
arrangements

Compound growth rate 15%, 
year on year growth 17%

* 1  Turnover (a non-GAAP measure) comprises total premiums written and other revenue
* 2 Total premiums written (non-GAAP) includes premium underwritten by co-insurers

 key performance indicators

Reported loss ratio

2006

71.5%

2007

2008

66.7%

62.0%

Reported expense ratio

15.7%

16.7%

19.0%

Reported combined ratio

87.2%

83.4%

81.0%

Written basis expense ratio

15.8%

16.7%

16.7%

Claims reserve releases

£20.9m £29.5m £38.0m

Releases as % of premium

14.4%

21.0%

23.5%

Profit commission as % of premium

13.7%

14.6%

21.4%

Vehicles insured at year-end

1.24m

1.38m

1.59m

Ancillary income per vehicle

£69.3

£69.0

£70.7

Compound growth 
rate of 13%, year on 
year growth 15%

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87.2%

15.7%

83.4%

16.7%

81.0%

19.0%

71.5%

66.7%

62.0%

1 8   B U s I n E s s   R E V I E W

2006

2007

2008

1.24

2006

1.38

2007

1.59

2008

Loss ratio

Expense ratio

uk Vehicles

Co-insurance and reinsurance arrangements

7.5%
10.0%

6.25%
6.25%
10.0%

7.5%
7.5%
7.5%

55.0%

50.0%

45.0%

27.5%

27.5%

25.0%

7.5%

1.59

£100.0m

£80.0m

£60.0m

£40.0m

£20.0m

£0.0m

£69.3

£69.0

£70.7

£66.9m

£75.8m

£89.0m

£75.00

£70.00

£65.00

£60.00

2008

2009

2010

2006

2007

2008

Admiral

Munich Re

Partner Re

Admiral option

Swiss Re

Hannover Re
New Re

Ancillary profit (£m)

Ancillary income per vehicle (£)

For the 2008 year, Admiral underwrote 27.5% of the UK premium, up from 22.5% in 2007.  
55% of the UK total is underwritten by the Munich Re Group (specifically Great Lakes 
Reinsurance (UK) Plc) through a co-insurance agreement, and 17.5% was reinsured to Swiss 
Re and Partner Re.

The nature of the co-insurance arrangement is such that 55% of all motor premium and 
claims for the 2008 year accrues directly to Great Lakes and does not appear in the 
Group’s income statement.  Similarly, Great Lakes reimburses the Group for its proportional 
share of expenses incurred in acquiring and administering the motor business.

The principal advantages of this significant use of co- and reinsurance are the reduced 
capital requirements and also reduced exposure to underwriting risk.  This creates a high 
return on shareholder equity and strong cash flows, supporting regular dividends.

The profit commission arrangements in the agreements allow Admiral to participate to a 
large extent in the profitability of the total underwriting, and the most recent reinsurance 
contracts allow for a significant proportion of the profit to be remitted back to Admiral.

The underwriting arrangements for 2009 have changed compared to 2008:  Admiral  
will continue to retain a net 27.5%, with Munich Re stepping down to 50% and the 
remaining 22.5% split between three reinsurers – Swiss Re (10.0%), Hannover Re (6.25%)  
and New Re (6.25%).

UK car insurance financial commentary

The UK business again grew strongly in 2008, increasing total premiums written by 12% from 
£617m to £690m and also growing the number of vehicles insured by 15% to 1.59m.  A fall in 
average premiums accounted for the difference in the growth rates.

Admiral’s premium rates actually increased by around 4% during 2008, but the continued growth 
in distribution via price comparison websites partly contributed to a fall in average premiums 
written.  Also, the mix of the new business and renewal book has shifted very gradually towards 
slightly lower premium risks.  Our own data on the competitiveness of Admiral’s rates suggests 
that market price changes were broadly in line with our own.

The underwriting results of 2008 showed continued improvement, with a combined ratio of 81% 
coming in two points better than 83% for 2007.  The private motor market reported a combined 
ratio (i.e. including the effect of reserve releases) for 2007 of 104% (115% before releases), meaning 
Admiral enjoyed a 21 point outperformance in reported results for that year.  We do not expect a 
material change in the market’s result for 2008.

A D M I R A L   G R O U P   p l c   1 

Overall underwriting profit increased by 20% to £48m (representing just less than one quarter of 
total 2008 pre-tax profit).

The loss ratio improved to 62.0% from 66.7%, partly reflecting a larger impact resulting from prior 
year reserve surplus releases (positively contributing 23.5% in 2008 v 21.0% in 2007), but equally 
the ‘pure year’ ratio (i.e. the loss ratio without the benefit of releases) also improved, to 85.5% 
from 87.7%, reflecting better claims experience in the 2008 calendar year compared to 2007.

On the Group’s own underwriting, we continue to reserve initially on a conservative basis, above 
actuarial projections of ultimate outcomes.  This results in a significant margin being held in 
claims reserves to allow for any unforeseen adverse development in open claims.  This creates a 
position whereby Admiral expects to be able to consistently make well above industry average 
reserve releases.

In addition to these releases, there is a significant amount of revenue not yet recognised arising 
from profit commissions earned on the premiums that Admiral does not underwrite itself.  
Proportionally these balances have become much more significant at the end of 2008 and 
consequently we now consider it more appropriate to consider these two parts together when 
we determine the quantum of reserve releases.  We seek to achieve a consistent level of overall 
prudence.

The expense ratio increased to 19.0% from 16.7% in 2007.  Part of the increase results from an 
accounting impact arising from Admiral retaining more of the 2008 premium (27.5%) than 2007 
(22.5%).  A further element of the increase arose due to the commission structures of the quota 
share reinsurance contracts. On a like for like basis, the expense ratio for 2008 was in line with 2007.

Aside from the underwriting result for Admiral’s own account, another notable feature of the 
2008 income statement is the significant increase in profit commission income (up 70% to 
£34.7m).  This results from a number of factors, including growth in the overall level of premium 
written; a higher percentage of business co-/reinsured in 2007 than previous years and continued 
improvement in reported loss ratios for previous years.  The main contributor however was the 
significantly improved profit commission terms to Admiral on co-/reinsurance contracts for the 
2007 year and beyond.  We recognised the first profit commission income on this year during 
2008.

The new quota share contracts which came into effect in January 2009 (with Hannover Re and 
New Re) include even more favourable terms for Admiral.

Net income from ancillary products and services has for some time been a key source of profit 
for the Group, and 2008 was no exception.  Ancillary profit increased by around 17% to £89.0m 
from £75.8m.  Most of the growth came by way of an increase in the number of vehicles insured 
(+15%), whilst there was also a modest increase in the income per vehicle (£70.70 v £69.00).

Ancillary income
A large number of income streams combine to form what is known as ‘ancillary’ income.  
Most are products or services that complement the core car insurance product (including a 
number of insurance products that are not underwritten by Admiral).  A portion of the total is 
discretionary.  

Although Admiral does not underwrite all the car insurance generated for its own account, it 
does retain all ancillary income generated.

The major sources, along with a broad categorisation are set out below:

  Discretionary – Breakdown insurance, personal accident insurance, car hire cover, zero  
  exclusion payment protection insurance

  Other – Legal expenses insurance, administration fees

(Discretionary is defined as a product or service in respect of which a customer makes a 
decision whether or not to purchase.)

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2 0   B U s I n E s s   R E V I E W

Further detail on investment income is set out below.

Regulatory environment

The UK car insurance business operates mainly under the regulation of the UK Financial Services 
Authority, and also, by virtue of a Gibraltar based insurance company, under the Financial Services 
Commission in that territory.

The FSA regulates two Group companies involved in this business – EUI Limited (an insurance 
intermediary) and Admiral Insurance Company Limited (AICL, an insurer), whilst the FSC regulates 
Admiral Insurance (Gibraltar) Limited (AIGL, also an insurer).

All three companies are required to maintain capital to levels prescribed by the home regulator, 
and all three maintained significant surpluses above those required levels throughout the year.  

Treating Customers Fairly (TCF):

FSA regulations require regulated companies to treat their customers fairly, and this has been 
an area of significant focus in recent years.  Although the Group had a TCF culture along with 
management information in place prior to the FSA initiative, improvements have been made 
to the management information used in the business, and we report some of the data in the 
Customers section below.

Risks and uncertainties

There are a number of factors which could affect the business’ future results and prospects and 
the main ones are set out below.  This is not intended to be a comprehensive list of all risks and 
uncertainties and the business will always be impacted by its competitors and other factors.

The business may be affected by difficult economic conditions
There is a risk that the recession in the UK could adversely affect the UK car insurance business 
in a number of ways:

a)  Ancillary income – an element of this income stream is discretionary, and whilst it could  
  be argued that protection products are more important in difficult economic conditions,  
  consumers could choose to reduce the level of non-mandatory products, which would  

impact the Group’s ancillary income

b)  Claims – there is a risk of increased fraudulent claims, which would affect the Group’s  
  underwriting results and also profit commission income

The Group’s insurance business faces inherent claims risk
As with any insurance business, the value of future claims may be different to current 
expectations for a number of reasons, many of which are outside the Group’s control.  These 
could include claims frequency shocks resulting from bad weather, higher claims inflation 
resulting from legislative changes.  Adverse changes would affect the Group’s underwriting results 
and profit commission income.

The business faces operational risk
Operational risk arises across the business in a variety of forms, and if business processes do 
not function effectively and efficiently, losses may arise.  Potential risk areas include:  Claims 
handling; internal or external fraud; computer system failure.  The Group has a well developed 
risk management framework, including a robust set of internal controls, although these can not 
be relied upon to completely eliminate the risk of loss. 

The business faces regulatory risk
The business is subject to a range of regulatory supervision and should any of it change 
significantly, this could materially affect the Group’s operations and the products offered.   

Counterparty and other financial risks are discussed in the financial risks section in the notes to 
the accounts.

  
 
 
 
 
 
 
Price comparison

What we do

A D M I R A L   G R O U P   p l c   2 1

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•   Confused.com is an insurance and financial services comparison website
•   Operating in the UK, the site allows consumers to compare a range of general insurance and

financial services products across price and policy benefits

•   Confused’s income is primarily generated via commissions paid by the product provider on the

sale of an insurance policy or financial product

•   We are the UK’s leading car insurance comparison website measured by sales generated. 
  Confused delivered over 13 million insurance quotes in 2008

Strategy

Confused’s strategy is to become the comparison website of choice in the UK for financial 
products, and to maximise the value to the business of each customer relationship.  

The Group also plans to capitalise on our experience in the UK by establishing new price 
comparison operations overseas.

Success in delivering against this strategy is measured by a wide range of key performance 
indicators, including quote volumes, conversion rates, sales, income per sale and cost per sale.

Financial Performance

Non-GAAP format income statement

£m

Revenue:

Motor

Other

Total

Operating expenses

Operating profit

2006

2007

2008

34.3

4.2

38.5

(15.4)

23.1

58.8

10.3

69.1

(32.4)

36.7

52.9

13.2

66.1

(40.5)

25.6

Price comparison financial commentary

Compound growth rate of 
24%, year on year decline 10%

Compound growth rate of 
71%, year on year growth 28%

Competition in UK price comparison intensified further during 2008, evidenced by substantial 
increases in media spends by the major players.  The market also saw a number of new entrants.

At the same time, the size of the market (although somewhat difficult to measure precisely) 
also grew significantly.  We estimate the number of car insurance policies sold through price 
comparison websites grew by nearly 60% during 2008 to a point where the channel now 
accounts for around 40% of all new business sales.

One of the main effects of the increased competition has been to remove a large amount of the 
market’s profitability – as business becomes significantly more expensive to acquire, against only 
a modest increase in income per sale.  As a dominant and highly profitable player in the market, 
Confused’s results inevitably suffered against this backdrop.

In spite of the challenging market conditions, Confused achieved an operating profit of £26m, 
and an operating margin of 39%.  

Confused did generate notable growth in its activities beyond car insurance.  Household 
insurance and utilities were particularly strong and contributed to growth in other revenue of 
28% (to £13.2m). 

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2 2   B U s I n E s s   R E V I E W

At the end of 2008, Confused launched its rebuilt website, which makes the quote process faster 
and easier for customers.  It has also launched a new TV advertising campaign early in 2009, 
which led to January being a record month for quotes.

The Group is also currently in the process of developing a price comparison business to launch  
in Spain, and Rastreator.es (based in Madrid) is expected to start operating there in the first half 
of 2009.

Regulatory environment

As an insurance intermediary, Confused is regulated by the UK FSA and is required to comply with 
all relevant rules, including those on solvency capital.

The price comparison industry in the UK has attracted a lot of attention from a number of 
parties over the past year or two, including a review by the FSA.  Confused contributed willingly 
to the review and actively responded to the issues raised by the regulator during its course.  

Confused tries always to act in the best interests of its users.  Price and benefit comparison in 
motor and home insurance have made what was a very time consuming process substantially 
easier for consumers, and in general the new industry has contributed to better decisions being 
made by consumers. 

Risks and uncertainties

This section sets out a list of risks which could affect the business’ future results and prospects.   
Again, it is not intended to cover all risks and uncertainties.

The business may be affected by difficult economic conditions
Recession in the UK potentially offers an opportunity for Confused as more and more consumers 
use comparison websites to search for the best deals.  It could also, however, pose a threat 
with fewer new car and home purchases possibly leading to fewer price searches than would 
otherwise arise.  As yet, Confused has seen little evidence of this.

The industry may continue to attract new entrants and fierce competition
As noted above, the price comparison market in the UK, especially in car insurance, has been 
extremely competitive over the past two years, leading to a position where the market overall is 
currently estimated to be unprofitable.  Although these might not appear to be ideal conditions 
to attract new players, it remains possible that significant new companies might enter the market, 
further increasing competition.

The business faces regulatory risk
Price comparison has attracted attention from a number of bodies, including the FSA and it is 
possible that the industry becomes subject to more stringent regulation that is currently in place.  
Any such change in regulation might adversely affect Confused’s business.

Counterparty and other financial risks are discussed in the notes to the accounts.

 
Non-uk car insurance

What we do

A D M I R A L   G R O U P   p l c   2 3

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•  The Group has three direct car insurance operations outside the UK – Balumba.es (based in

Seville) launched in Spain in October 2006; AdmiralDirekt.de (Cologne) started trading a year
later in October 2007 and more recently, ConTe.it (Rome) launched in May 2008
•  The business models of each are based closely on the UK car insurance operation –
  distribution is through direct telephone and internet channels, and there is significant

reinsurance support for each operation

•  The combined operations insured 73,700 vehicles at 31 December 2008 and generated £26m of
  premium for the year

Our strategy

As we note above, a key element of the Group’s strategy is to take what the Group does well in 
the UK and use this knowledge to establish profitable, sustainable businesses overseas.  We do 
not expect to do this quickly and we do not target a set market share or revenue within fixed 
timeframes.  

We expect our new car insurance operations to be relatively small, and loss making in their early 
years (how long will depend on the market), until the new business is established and scale is 
achieved.  Use of proportional reinsurance across the three markets (65% of risks and expenses 
are underwritten by Munich Re) helps reduce the financial impact in the early years

The Group Board has also identified the US and France as further key markets in which it plans to 
launch.  Current expectation is for a launch in the US sometime in late 2009 or early 2010, and in 
France some time after that.

Our overseas strategy is summarised in the table below, where we also comment on our progress 
to date.

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&

3
4
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4
7

&
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4
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5
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5
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1
0
4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2    B U s I n E s s   R E V I E W

Objective  
1)  Establish new, direct car insurance 
  businesses in our five selected countries 
  outside the UK (Spain, Germany, Italy, USA 

and France)

Italy, ConTe.it, May 2008

Progress
•  Spain, Balumba.es, October 2006
•  Germany, AdmiralDirekt.de, October 2007
• 
•  USA, operation being developed, launch 
  expected late 2009/early 2010
•  France, market being researched, launch 
  date to be determined

2)  Develop each new operation into a 
  profitable, sustainable business

•  All three trading operations remain in early 

stages and as would be expected, none have 
yet reached profitability.  

3)  Ensure financial impact on Group is 
  minimised   

•  65% reinsurance support secured for all 

three existing businesses  
•  Average pre-launch costs < £1m
•  The Group takes a ‘slow and steady’ 

approach to expansion and aims to build 
sustainable businesses before pushing for 
significant growth

Year-on-year growth 83%

Financial performance 

Non-GAAP format income statement

£m

Turnover

Total premiums written

Net insurance  
premium revenue

Investment income

Net insurance claims

Net insurance expenses

Underwriting result

Net ancillary income

Other revenue

Non-uk car  
insurance result

2006

2007

2008

0.6

0.6

-

-

-

(0.2)

(0.2)

0.1

-

16.5

14.2

2.0

0.1

(2.8)

(1.8)

(2.5)

1.8

-

29.7

26.0

7.9

0.7

(9.5)

(6.2)

(7.1)

2.8

0.2

(0.1)

(0.7)

(4.1)

Note - Pre-launch costs excluded

 
 
 
 
 
 
 
A D M I R A L   G R O U P   p l c   2 

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2
0
0
0
0
8
8

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l
l

G
G
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p

key performance indicators

Loss ratio

Expense ratio

Combined ratio

Vehicles insured  
at year-end

Ancillary income  
per policy

2006

-

-

-

2007

141%

91%

232%

2008

120%

78%

198%

2,200

46,900

73,700

Year-on-year growth 57%

-

£45

£47

Co-insurance and reinsurance arrangements

Underwriting arrangements for Balumba, AdmiralDirekt and ConTe are similar, with the Munich 
Re Group underwriting 65% of the risks in each.  Admiral retains the remaining 35%.

Such strong reinsurance support is especially valuable in start up operations, as Munich Re 
also shares the (post-launch) expenses incurred.  The contracts are long-term in nature and 
are designed to run for eight years.  The reinsurer does have the option for an early exit, 
typically after four years, but not before.

The contracts contain profit commission clauses that allow Admiral to participate in the 
profitability of the business written by Munich Re, when that business reaches profitability on 
a cumulative basis. 

Non-UK car insurance financial commentary

The non-UK operations remain a relatively small part of the overall Group result, with total 
premium accounting for less than 4% of the Group’s total.  Net insurance premium revenue (net 
earned premium) amounted to just under £8m.

Balumba:

Balumba accounted for the majority of the non-UK volume, contributing 80% of the total 
premium and 75% of the insured vehicles.  Its net insurance premium revenue totalled £7.0m.  The 
key focus at Balumba during 2008 was improving the loss ratio, and whilst significant progress has 
been made in this area, management recognise that more improvement is needed.  The rate of 
growth has been deliberately slowed whilst work continues in this area.

Balumba loss ratio development

Underwriting year

2007

137%

135%

2008

102%

-

After 12 months

After 24 months

Numerous measures have been implemented to address the loss ratio, including: 

•  Rating increases
•  Improvements to the claims function (including resourcing, enhancing the garage network)
•  Underwriting control improvements
•  Joining the Spanish “knock for knock” claims system

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4
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-
5
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1
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4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2    B U s I n E s s   R E V I E W

The reported loss ratio for 2008 improved to 117%, from 141% in 2007.  The overall loss for the 
period totalled £1.2m (up from a loss of £0.7m in 2007).

Regulatory environment

The Group has taken advantage of the ability to passport UK regulatory permissions into Europe 
in structuring the three new businesses. This means that whilst all three have to comply with 
local rules and regulations, the main regulator of each is either the FSA or the Gibraltar FSC, 
regimes that the Group is very familiar with.  Capital requirements are also set by the UK and 
Gibraltar regulators.

Risks and uncertainties

Entering new markets
The Group is starting new businesses from scratch in relatively unfamiliar markets.  There is a risk 
that one of more of these will take longer than planned to become profitable, or even that one 
or more will not become profitable.  

The Group’s approach to expansion is a ‘slow and steady’ one, aiming to establish profitable  
and sustainable businesses before taking on significant amounts of business.  This means that  
the financial impact of start-up operations is not excessive.  Reinsurance support also helps in 
this regard.

Insurance, operational and regulatory risks
The non-UK businesses face similar risks to those noted above in respect of the UK car insurance 
operation.  Refer to page 20 for details.

Also refer to the section on financial risks for details on credit risk (page 30) 

Other Group Items

Gladiator

Established in 1998 and based in Swansea, Gladiator is a commercial vehicle insurance broker 
offering van insurance and associated products, typically to small businesses.  Distribution is via 
telephone and internet (including price comparison websites).   

Non GAAP income statement and key performance indicators

£m

Revenue

Expenses

Operating profit

Operating margin

2006

2007

2008

5.9

(3.9)

2.0

34%

7.5

(5.5)

2.0

27%

9.5

(6.7)

2.8

29%

Compound and year-on-year 
growth 27%

Customer numbers

42,300

62,200

84,900

Compound growth 42%, year-
on-year growth 36%

Gladiator has successfully grown its market share of the UK van insurance market over the past 
few years, and achieved a significant increase in profits in 2008 compared to 2007.  A material 
amount of Gladiator’s business is now distributed through price comparison websites, as this 
channel has become more important in the market. 

A D M I R A L   G R O U P   p l c   2 

i
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2
2
0
0
0
0
8
8

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m

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Other income statement items

(Non-GAAP)

£m

Group net interest income

Share scheme charges

Expansion costs

Other central overheads

2006

2007

2008

4.5

(0.9)

(0.5)

(0.8)

7.8

(3.0)

(1.4)

(1.3)

6.6

(5.9)

(0.8)

(1.6)

Interest income declined in 2008 compared to 2007 largely due to significant falls in the UK base 
interest rate in the last quarter of the year. 

Share scheme charges have continued to increase, as additional awards are made under the 
Group’s schemes, and the share price on which the charges are based has also increased over 
time.  2008 was also the first period in which existing awards vested.  Refer to note 25 for further 
detail on the Group’s share schemes.

Expansion costs relate to pre-launch expenses incurred in the development of the international 
businesses. 

Investments and cash

Investment strategy
The Group’s conservative approach to investment was maintained during 2008, with no change in 
overall strategy, and little change in where funds were invested.  

The key element of Group-wide investment strategy is capital preservation, with additional 
priorities focusing on low volatility in returns and high levels of liquidity.  The majority of 
insurance funds continue to be invested in AAA-rated money market funds, offering cash-like 
returns, same day liquidity, low risk and good diversification.   

Cash and investments analysis

31 December 2008

UK car 
insurance
£m

Price 
comparison
£m

Non-UK car 
insurance
£m

Other
£m

287.3

100.0

4.0

46.4

437.7

-

-

-

15.6

15.6

23.5

-

-

-

-

-

18.2

60.1

41.7

60.1

Total
£m

310.8

100.0

4.0

140.3

555.1

Liquidity money
   market funds

Long term cash
   deposits

Short term cash
   deposits

Cash 

Total

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4
4
-
-
5
5

2
0
0
8

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7

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1
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1
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1
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3

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4
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5
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5
4
-
1
0
4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2 8   B U s I n E s s   R E V I E W

31 December 2007

UK car 
insurance 

Price 
comparison

Non-UK car 

insurance Other

£m

335.6

-

16.4

63.7

415.7

£m

£m

£m

-

-

11.0

4.9

15.9

-

-

-

10.0

-

-

18.0

31.8

10.0

49.8

Total

£m

335.6

-

45.4

110.4

491.4

Liquidity money
   market funds

Long term cash
   deposits

Short term cash
   deposits

Cash 

Total

The Group generated total investment and interest income of £24.4m in 2008, similar to the 
£24.6m returned in 2007 despite an increase in the value of invested funds and cash in 2008 over 
2007.  The significant fall in interest rates in the UK and Europe towards the end of 2008 explains 
this anomaly.  The average rate of return on the Group’s invested sterling funds in 2008 was 
around 5.1%, compared to 5.6% in 2007.

The nature of the investments means that returns are closely linked to central bank target interest 
rates.  The significant cuts in these to date (along with expectation of further cuts) will mean that 
the Group’s investment and interest income is expected to be materially lower in 2009.  

 The Group continues to believe that capital preservation and low volatility are the most critical 
investment objectives, and there are no current plans to materially change investment strategy.

The Group continues to generate significant amounts of cash, enabling the Group to pay a 
large portion of after-tax profits to shareholders in the form of dividends.  No debt financing is 
required to fund these payments.

£m

Operating cash flow, before transfers to investments

Transfers to financial investments

Operating cash flow

Tax and interest payments

Investing cash flows

Financing cash flows

Foreign currency translation impact

Net cash movement

Net increase in cash and financial investments 

2006

183.8

(1.1)

182.7

(41.9)

(6.0)

(93.6)

(0.1)

41.1

42.8

2007

213.2

(76.8)

136.4

(49.8)

(5.4)

(117.1)

0.4

(35.5)

42.5

2008

251.6

(76.0)

175.6

(57.0)

(11.3)

(128.7)

9.9

(11.5)

63.8

Underwriting only a minority of the insurance generated means that the Group has less of its 
cash tied up to support claims reserves than traditional insurers.  Cash generated from non-
underwriting activities tends to match profits recognised.

Net cash declined in both 2007 and 2008, though this is offset by large flows into financial 
investments.  All years show net increases in combined cash and financial investments.   

The main items contributing to the significant operating cash inflow are as follows:

A D M I R A L   G R O U P   p l c   2 

£m

Profit after tax

Change in net insurance liabilities 

Net change trade receivables and liabilities 

Non-cash income statement items

Tax and net interest expense

2006

103.7

19.8

10.6

5.1

44.6

2007

127.4

11.7

10.7

8.4

55.0

2008

144.9

37.6

(5.8)

17.3

57.6

Operating cash flow, before transfers to investments

183.8

213.2

251.6

Other financial items

Taxation

The taxation charge reported in the income statement is £57.6m, which equates to 28.4% of profit 
before tax.  

Earnings per share

Basic earnings per share rose by 13% to 54.9p from 48.6p.  This rate of growth is higher than the 
pre-tax profit growth (11%) due to the change in the rate of UK corporation tax from April 2008 
(from 30% to 28%).

Dividends

The Directors are proposing a final dividend for 2008 of 26.5p.  In line with the Group’s dividend 
strategy, this comprises a 12.4p normal element and a 14.1p special distribution, representing an 
increase of 14% on the final dividend paid in respect of 2007.  

The payment date is 27 May 2009, ex-dividend date 6 May and record date 8 May.

The total dividend for 2008 (52.5p) is 20% higher than the 43.8p distributed in respect of 2007.

Capital structure, financial position

The Group manages its capital to ensure that all entities within the Group are able to continue 
as going concerns and also to ensure that regulated entities comfortably meet regulatory 
requirements   Excess capital above these levels within subsidiaries is paid up to the Group 
holding company in the form of dividends on a regular basis. 

At Group level, capital is managed in conjunction with dividend policy.  As noted above, the 
policy is to make distributions after taking into account capital that is required to be held for 
regulatory purposes, for expansion activities and also holding a further prudent buffer for  
unseen events.  This policy gives the Directors flexibility in managing the capital requirements of 
the Group.

i
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2
2
0
0
0
0
8
8

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5
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5
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1
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4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3 0   B U s I n E s s   R E V I E W

The Group’s capital continues to be all in equity form, with no debt.

Other than as stated below, as far as the Company is aware, there are no persons with significant 
direct or indirect holdings in the Company.  Information provided to the Company pursuant to 
the Financial Services Authority’s (FSA) Disclosure and Transparency Rules (DTRs) is published on a 
Regulatory Information Service and
on the Company’s website.

At 31 December 2008, the company had received notifications in accordance with the FSA’s DTRs 
of the following notifiable interests, in the voting rights in the company’s issued share capital:

Munich Re

Blackrock Inc

Capital Group

Fidelity

Newton Investment Managers Ltd

Jupiter Asset Management Ltd

Legal & General Group plc

Number of shares

39,579,400

12,872,216

12,766,870

12,771,422

10,547,511

9,675,157

7,950,924

%

14.96%

4.87%

4.83%

4.83%

3.99%

3.66%

3.01%

The interests of Directors and Officers and their connected persons in the issued share capital of 
the company are given in the Remuneration Report.

Financial risk

Detailed analysis of the financial risks faced by the Group is set out in the notes to the accounts, 
starting at page 62.

Employees

We believe the happier our staff are, the better they will do their job.  This means that we 
constantly work to improve our staff’s working environment. We also try to make sure that the 
working day for our staff is as fun and rewarding as we can make it.  

It is important for employees to understand the Company’s goals and objectives. We work to 
communicate this in as many ways as possible.  As an example, we encourage staff to attend our 
Annual Staff General Meeting (SGM). The SGM is arranged to enable staff to hear the views of the 
executive directors and some of the non-executive directors on a wide range of subjects including 
the performance of the Group and the market within which we operate; the experiences of non-
executive directors within and outside of the Group; and the Group’s share plans.  We believe that 
employing well-informed staff will improve motivation and make Admiral a better place to work.

The best measures of our staff’s assessment of their working environment are the surveys that 
they have completed. Following independent measurement by the organisations involved Admiral 
has received the following awards:

The Sunday Times 100 Best Companies to Work For – Admiral has been included in all nine years 
of the publication (one of only two Companies to achieve this) and was ranked 37th overall in the 
last list published.

2000

2001

2002

2003

2004

2005

2006

2007

2008

Position

32

42

46

60

20

20

21

57

37

The Financial Times 50 Best Workplaces in the UK – we have been included in all five years of  
the publication. 

 
A D M I R A L   G R O U P   p l c   3 1

Position

2003

7

2004

16

2005

17

2006

8

2007

Top 10*

2008

10

*Positions were not ranked in 2007

The Group also carries out its own annual internal web-based survey both to collect employees’ 
views on what it is like working for Admiral and to address areas where issues are raised.  The 
survey includes questions relating to a wide range of topics including staff morale, staff 
development, management, communication and social aspects of working at Admiral.

The table below sets out a number of key results from the survey over the last three years and 
clearly shows that staff feel morale is high within the Company and their own departments and 
that management listen to their issues.  They also feel that Admiral is truly customer oriented 
and treats its customers fairly.

Survey question

Morale is high within Admiral

Morale is high in my department

Taking everything into account I am happy at Admiral

Every effort is made to understand the opinions and thinking of staff

I am proud to be associated with Admiral

I would recommend Admiral as a good place to work

I am more likely to stay at Admiral because of the share schemes

Admiral is truly customer oriented

Admiral treats its customers fairly

2006

2007

2008

76%

87%

92%

74%

91%

90%

69%

90%

86%

89%

82%

87%

73%

91%

90%

71%

88%

84%

90%

90%

90%

86%

94%

94%

71%

90%

87%

The survey results are analysed by department and each manager is expected to share the  
survey results with their team, explore issues and concerns, and then make recommendations  
to address them.

Customers

The Group has always regarded its customers as central to the success of the business.  As at 31 
December 2008 the Group had 1.75m customers, up 17% from 1.49m the year before.  We focus 
on open communication with our customers providing high standards of service at all points in 
the customer cycle from new business, customer service, renewals, claims and complaints.  The 
Group’s commitment to quality is demonstrated through its Quality Measures Programme. 

Everyone in the organisation has a part to play in ensuring a high standard of quality.  Every 
department in the Group has a unique set of quality measures to gauge performance. The 
measures are updated each year to challenge staff to make continual improvements. The 
programme is reported every month in the internal company magazine and awards are presented 
each year for the best departments.  The annual measures bonus provides a financial incentive 
for staff to drive incremental change throughout the business and was paid out in full for the 
2008 year.

As well as this programme, quality representatives throughout the Group monitor the service the 
Company provides through the thousands of comment forms it receives back from customers 
every month. By listening to customer comments, Admiral can improve the quality of service it 
provides. 

The Group’s Compliance department has completed a Treating Customers Fairly Management 
Information pack pulling together specific measures that demonstrate that we are consistently 
treating our customers fairly.  A detailed report is produced each month together with a 
summary providing details of measures that have been graded red.  The report is discussed at the 
The Risk Management Committee (RMC - see Corporate Governance section of this report) and 
process or behavioural changes agreed where appropriate. 

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8
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5
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3 2   B U s I n E s s   R E V I E W

The table below contains some of the key measures from the TCF report: 

TCF Measure

Complaints per 1000 vehicles

% FOS complaints rejected

Customer service call answer rate

Claims call answer rate

Comment form score

% Customer who would  
renew following a claim

June 
2008

1.14

50%

93%

97%

9.28

90%

December 
2008

Average June-
December 2008

0.95

63%

96%

90%

9.28

93%

1.14

78%

95%

92%

9.25

93%

There are over 150 individual TCF measures, each of which is benchmarked to allow the RMC 
to take an overall view as to whether customers are being treated fairly.  This has been in place 
since July 2008 and the average red grades amounted to 0.51%.  91% of the measures throughout 
the period achieved a green grade. 

Each quarter the Central Complaints Department produce a report analysing the complaints 
received and causes.  The report provides a summary of the root causes of the complaints and 
actions taken to reduce the risk of complaints due to specific procedures or staff behaviour.  

Community

Admiral has adopted a charitable giving policy, which supports the local communities in which its 
employees live and work.  During 2008, 211 local organisations were helped with a total donation 
of £42,791.

Financial support is an important part of our commitment to our local communities and our 
customers.  We contribute both as a Company and as individuals through a variety of schemes 
including a matching scheme whereby the Company matches funds raised for charity in the 
workplace.  

Environment

The Group’s impact on the environment stems from its use of resources to run its offices in 
Cardiff, Swansea and Newport and its overseas branches in Spain, Germany, Italy and Canada. 
The Group does not own the properties that it occupies and is, therefore, reliant upon the 
cooperation of the managing agents of the properties to make changes that could reduce the 
consumption of energy and water.  The figures quoted include all of the Group’s offices.

The Group Company Secretary is responsible for the Group’s approach to its impact upon the 
environment.

The Group is committed to:

•  Raising and maintaining staff awareness of, and ensuring that employees are actively engaged 

in, activities to reduce the impact of the Group’s operations on the environment.

•  Measuring, monitoring and reporting on the key aspects of the Group’s environmental 

performance and regularly reviewing progress to reduce the amount of resources consumed 
per employee.

•  Reporting key environmental performance indicators, taking into account the ABI’s 
  Guidelines on Responsible Investment Disclosure and guidance provided by the Department  

for Environment, Food and Rural Affairs (Defra).

 
 
 
 
A D M I R A L   G R O U P   p l c   3 3

Impact Area

Energy (‘000 Kwh)

Green Energy (‘000 
Kwh)

CO2 (tonnes)**

Water (m3)

Waste management:

Total waste 

Waste to landfill

Waste recycled

Travel:

Car miles

Rail miles

Air Miles

Usage 
2007

6,997

0

4,033

Consumption 
measure 2007

321 Kwh/m2

N/A

1.71 tonnes per 
employee

Usage 
2008

5,670

1,844

3,497

Consumption 
measure 2008

221 Kwh/m2

72 Kwh/m2

1.06 tonnes per 
employee

14,836

6.28 per employee

19,859

6.03 per employee

239,139 KG

128,278 KG

110,861 KG

279,920

213,357

1,120,537

340,926 KG

176,596 KG

46% recycled

164,330 KG

48% recycled

118 miles per 
employee

90 miles per 
employee

474 miles per 
employee

272,656

405,630

1,789,535

83 miles per 
employee

223 miles per 
employee

543 miles per 
employee

The figures above are for the Group’s worldwide operations.
**  The Carbon emissions have been calculated using the Carbon Trust Calculator which uses the 

emissions factors published by Defra in April 2008.

Energy
The main source of the Group’s carbon emissions is the consumption of electricity and gas for its 
two main UK offices.  The Cardiff head office is the older and least efficient, built in the 1960s 
and  housing just over 1,200 people.  The Swansea office, housing 1,100 staff was built in 2006 
and is therefore a much more efficient building.  The other UK offices are located in Cardiff and 
Newport.

During the last quarter of 2007 electricity supply to the Cardiff office was switched to ‘Green 
electricity’ which has been excluded from the carbon emission calculation in the table above and 
has lead to a significant reduction in the Group’s absolute CO2 emissions.  

Environmental Risks
The Group has reviewed the risks facing its business operations as a result of climate change.  
The volume of motor insurance claims for any given portfolio of business is to a large degree 
dependent upon weather conditions.  The risk associated with climate change is the potential 
change to claims frequency through the impact of more extreme weather patterns.  

It is virtually impossible to model the potential impact of climate change on claims frequency 
as the actual climate change induced outcome for the UK is unknown. However, the Group does 
assess the potential costs associated with a number of disaster scenarios such as a major storm 
in the South East, major flood on the East Coast, and a complete flooding of the Thames in the 
London area.  The Group purchases reinsurance cover to provide significant protection in the 
event of catastrophes of this nature.  

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3    G O V E R n A n c E   &   R E M U n E R At I O n

Corporate governance

The Combined Code on Corporate Governance
This report explains key features of the Group's governance structure, how it applies the 
principles set out in the revised Combined Code on Corporate Governance (the 'Code'), and the 
extent to which the Company has complied with the provisions of the Code.

The Board complied with the Combined Code in all respects during 2008 except for Code D.1.1, 
which requires that the Senior Independent Director should attend meetings with a range of 
shareholders. The Company has a comprehensive programme of meetings and dialogue with 
institutional investors.  The views of investors expressed through this dialogue are communicated 
to the Board as a whole through the investor relations report. All Directors can, therefore, 
develop an understanding of issues or concerns of major shareholders should any be raised.  
Feedback from shareholders suggests that these arrangements for communication between 
the Company and its shareholders continue to be viewed by them as effective. The Senior 
Independent Director is always available to meet with individual shareholders on request to 
ensure the Board is aware of any shareholder concerns that cannot be resolved through the 
routine mechanisms for investor communications.

The Admiral Group Board
The Board is the principal decision making forum for the Group providing leadership either 
directly or through its Committees of Directors and delegated authority. It is responsible to 
shareholders for setting and achieving the Group’s strategic objectives and for its financial and 
operational performance.  The Board has adopted a formal schedule of matters specifically 
reserved to it including corporate strategy, approval of budgets and financial results, policies 
in relation to risk management, health and safety and environmental matters, new Board 
appointments, proposals for dividend payments, and the approval of major transactions. This 
schedule is reviewed on an annual basis and was last reviewed on 17 December 2008. 

The Board met on eight occasions in 2008.  The Board also held a strategy day and visited its 
operations in Italy.  In addition, the Non-executive Directors and the Chairman met during the 
year without the Executive Directors being present.  Agendas and papers are circulated to the 
Board in a timely manner in preparation for Board and Committee meetings.  These papers are 
supplemented by information specifically requested by the Directors from time to time.  All 
Directors are, therefore, able to bring independent judgement to bear on issues such as strategy, 
performance, and resources. Additional meetings are called when required and there is frequent 
contact between meetings, where necessary, to progress the Group's business.

All the Directors have access to the advice and services of the Company Secretary.  He has 
responsibility for ensuring that Board procedures are followed and for governance matters. The 
Company Secretary provides updates to the Board on regulatory and corporate governance 
issues, new legislation and Directors’ duties and obligations. The appointment and removal of the 
Company Secretary is one of the matters reserved for the Board.

During the year the Board carried out an evaluation of itself and its Committees. The process 
was facilitated by the Chairman and consisted of the completion of a questionnaire followed 
by one-to-one discussions between each Director and the Chairman where the Board’s role and 
structure, process and relationships and any emerging issues were discussed. A final detailed 
report was circulated to the Board and a number of recommendations agreed. The evaluation 
concluded that the Board and its Committees performed well during the year and are effective in 
meeting their objectives and fulfilling their obligations.  

A D M I R A L   G R O U P   p l c   3 

The Chief Executive, to whom they report, appraises the performance of the individual Executive 
Directors annually. The Chairman, taking into account the views of the other Directors, conducts 
the performance appraisal of the Chief Executive.  The performance of the Chairman is reviewed 
by the Non-executive Directors, led by the Senior Independent Non-executive Director (John 
Sussens), taking into account the views of the Executive Directors.  John Sussens gave individual 
feedback to the Chairman and was able to confirm that the performance of the Chairman 
continues to be effective, and that the Chairman continues to demonstrate commitment to  
his role. 

The number of full Board meetings and Committee meetings attended by each Director during 
2008 is provided in the table below.  

Scheduled
Board 
meetings

Audit 
Committee 
meetings

Nominations 
Committee 
meetings

Remuneration 
Committee 
meetings

Total meetings held

Alastair Lyons (Chairman)

Henry Engelhardt 
(Chief Executive)

David Stevens
(Chief Operating Officer)

Kevin Chidwick
(Finance Director)

Manfred Aldag

Martin Jackson

Keith James

Margaret Johnson

Lucy Kellaway

John Sussens

4

4

4

4

8

8

7

8

8

8

8

8

8

8

8

2

2

2

2

5

5

5

5

The roles of the Chairman and Chief Executive
The Board has approved a statement of the division of responsibilities between the Chairman 
and the Chief Executive. The Chairman is primarily responsible for the leadership and workings 
of the Board, setting its agenda and monitoring its effectiveness. The Chairman is not involved in 
the day-to-day management of the business.  Save for matters reserved for decision by the Board, 
the Chief Executive, with the support of the other Executive Directors, is responsible for the 
running of the business, carrying out the agreed strategy adopted by the Board and implementing 
specific Board decisions relating to the operation of the Group. The statement of division of 
responsibilities and matters reserved for decision by the Board were reviewed in December 2008.

Board balance and independence
The Board currently comprises ten Directors, the Chairman (who was independent on 
appointment), three Executive Directors, five independent Non-executive Directors and one 
Non-executive director who is employed by a significant shareholder and is not, therefore, 
considered independent.  The Board has accepted the Nomination Committee’s assessment of 
the independence of the five Non-executive directors and is not aware of any relationships or 
circumstances which are likely to affect, or could appear to affect, the judgement of any of them. 

Independent Non-executive Directors are currently appointed for fixed periods of three years, 
subject to election by shareholders. 

The initial three-year period may be extended for one further three-year period and the Board 
may invite the non-executive director to serve for a further three-year period, subject to  

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3    G O V E R n A n c E   &   R E M U n E R At I O n

re-election by shareholders. Their letters of appointment may be inspected at the Company's 
registered office or can be obtained on request from the Company Secretary.

In the view of the Board, the independent non-executive directors are of sufficient calibre and 
number that their views carry significant weight in the Board's decision making.

Details of the Chairman's other commitments are included in the Chairman's biography.   
The Chairman does perform a number of other Non-executive roles outside the Group but the 
Board is satisfied that these are not such as to interfere with the performance of his duties  
within the Group.

John Sussens has been appointed as the Senior Independent Non-executive Director. He is 
available to shareholders if they have concerns that contact through the normal channels of 
Chairman, Chief Executive or Finance Director has failed to resolve or for which such contact is 
inappropriate.

In accordance with the Company's Articles, which provide that a set number of Directors retire 
by rotation and stand for re-election at each AGM, Manfred Aldag, Henry Engelhardt and Kevin 
Chidwick will retire by rotation and seek re-election by shareholders at the forthcoming AGM.

The Directors are given access to independent professional advice at the Group's expense, should 
they deem it necessary, to carry out their responsibilities.

Professional development
On appointment, Directors take part in a comprehensive induction programme where they 
receive financial and operational information about the Group, details concerning their 
responsibilities and duties, as well as an introduction to the Group’s governance and control 
environment.

This induction is supplemented by visits to the Group's head office in Cardiff and meetings with 
members of the senior management team and their departments. Throughout their period in 
office the directors are regularly updated on the Group's business; legal matters concerning 
their role and duties; the competitive environments in which the Group operates; and any other 
significant changes affecting the Group and the industry of which it is a part. 

The Board receives presentations from senior managers within the various Group companies on a 
regular basis. 

Relations with shareholders
The Investor Relations team has day-to-day primary responsibility for managing communications 
with institutional shareholders through a combination of briefings to analysts and institutional 
shareholders, both at the half-year and full year results.  Site visits and individual discussions 
with the Executive Directors are also arranged throughout the year with individual shareholders.  
Regular dialogue with shareholders helps to ensure that the Company's strategy is understood 
and that any issues are addressed in a constructive way.

In fulfilment of the Chairman's obligations under the new Combined Code, the Chairman would 
give feedback to the Board on issues raised with him by major shareholders, although to date 
there have been no such issues.  

This is supplemented by monthly feedback to the Board on meetings between management and 
investors.  External analyst reports are circulated to all the Directors. 

The Chairmen of the Audit, Remuneration and Nomination Committees attend the Company's 
Annual General Meeting along with other directors, and are available to answer shareholders' 
questions on the activities of the Committees they chair. 

The Group maintains a corporate website (www.admiralgroup.co.uk) containing a wide range of 
information of interest to institutional and private investors.  

A D M I R A L   G R O U P   p l c   3 

Board Committees
The principal committees of the Board - Audit, Remuneration and Nomination - all comply fully 
with the requirements of the Combined Code. They are all chaired by an Independent Director 
and exclusively comprise, or, in the case of the Nomination Committee (where the Chairman 
of the Board is a member), have a majority of, Independent Directors.  The committees are 
constituted with appropriate written terms of reference that are reviewed annually and minutes 
of the committee meetings are circulated to the Board.  

The Audit Committee 
Constitution and membership

The membership at the year-end was Martin Jackson (Chairman), Keith James, and Margaret 
Johnson.  The Company Secretary acts as Secretary to the Committee. Appointments to the 
Committee are for a period of up to three years, which may be extended for two further three 
year periods, provided the Director remains independent.  The Committee meets at least three 
times per year and has an agenda linked to events in the Company’s financial calendar.

The Committee has a formal terms of reference, which were reviewed by the Committee on 19 
November 2008 and approved by the Board on 17 December 2008.

The Board considers that the members of the Committee have the appropriate competence 
and experience to carry out their duties and further considers that Martin Jackson (Committee 
Chairman) has the appropriate recent and relevant financial experience having held the position 
of Group Finance Director of Friends Provident Plc between 2001 and 2003 and being a fellow of 
the Institute of Chartered Accountants, which imposes requirements for Continuing Professional 
Development.  The Committee is kept up to date with changes to Accounting Standards, relevant 
developments in financial reporting, company law and the various regulatory frameworks through 
presentations from the Group’s external auditors, Head of Finance and Company Secretary.  
In addition members are provided with information on seminars and conferences provided 
by external bodies. The Terms of Reference of the Audit Committee include all the matters 
suggested by the Code.

Other individuals such as the Finance Director, Chief Operating Officer, Chief Executive, Chairman 
of the Board, the Heads of Risk, Compliance and Internal Audit and representatives of different 
parts of the Group may be invited to attend all or part of any meeting as and when appropriate. 
The external auditors are invited to attend meetings of the Committee on a regular basis.

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3 8   G O V E R n A n c E   &   R E M U n E R At I O n

Summary of key activities during 2008

During the year the Committee reviewed the following:
·  Annual report and interim results
·   Reports from the Group’s internal audit department on the effectiveness of the Group’s risk
  management procedures, details of key audit findings and actions taken by management
·   Effectiveness of the Group’s system of internal control including within its overseas operations
·   Reports from the external auditors on their proposed audit scope, fees, audit, and auditor

independence

·   Performance of the internal audit department through self assessment (the internal audit
  department is subject to external assessment once every five years)
·   The Group’s ‘whistleblowing’ procedures. 

The Committee reviewed its policy on non-audit services that, amongst other things, requires 
that the Committee approve all proposals for expenditure with the Group’s auditors of over 
£30,000 on non-audit services.  The policy was last reviewed on 19 November 2008.  The Group’s 
auditors, KPMG Audit plc, provide some non-audit services, the majority of which comprise 
compliance services related to various taxation issues within the Group, and which are not 
considered by the Committee to compromise their independence as auditors.  The level of non-
audit fees is reviewed twice a year by the Committee and details are included in the Report and 
Accounts.

The Head of Internal Audit is invited to all Committee meetings and provides a range of 
presentations and papers to the Committee, through which the Committee monitors the 
effectiveness of the Group’s internal controls.  Committee members receive copies of all 
internal audit reports and are given the opportunity to raise questions on the content and 
recommendations contained within the reports.  The Committee approves the internal audit 
programme at the start of each calendar year and monitors the progress made in achieving the 
plan.  

During the year, the Committee received a presentation from the Group’s auditors on 
proportionate liability agreements although the Group has not yet entered into any such 
agreement with its auditors.  

The Committee also approves the annual compliance review plan and receives copies of 
these reports.  The Head of Compliance, who has responsibility for the Compliance and Risk 
management functions, provides the Committee with a quarterly Compliance report summarising 
the activities in this area. 

The Committee has a policy that provision of external audit services be tendered every five 
years.  This was last carried out in 2006 when the decision was made to retain the services of the 
incumbent external auditors.  At the same time the external audit partner was rotated

The Nominations Committee 
The membership at the year-end was Keith James (Chairman), Lucy Kellaway, and Alastair Lyons.  
The Company Secretary acts as Secretary to the Committee.  The Committee invites the Chief 
Executive to attend meetings when it deems appropriate.

The Committee has formal terms of reference, which were last reviewed on 17 December 2008 
and approved by the Board on 27 February 2009.  The Committee met on two occasions  
during 2008. 

The Committee leads the process for making appointments to the Board or where the appointee 
is likely to become a Board member.  The Committee ensures there is a formal, rigorous and 
transparent procedure for the appointment of new Directors to the Board through a full 
evaluation of the skills, knowledge and experience of Directors.  The Committee also ensures 

 
A D M I R A L   G R O U P   p l c   3 

plans are in place for orderly succession for appointments to the Board, and reviews the plans for 
other senior management positions.  Responsibility for making senior management appointments 
rests with the Chief Executive. 

During 2008, the Committee discussed succession planning across the Group with the Executive 
team.  Planning for the most senior management positions was formerly in place but below this, 
succession planning within the Group was not fully documented.  The People Services Manager 
has implemented a process of documenting and improving the approach taken by the Group to 
assess and monitor succession planning throughout the Group through the development of a 
Talent Management programme.

The Committee reviewed the current Board size, structure, and composition and confirmed that 
no further changes were required and that the leadership of the organisation was such that the 
Company could continue to compete effectively in the marketplace in which it operates.

The Remuneration Committee
The membership at the year-end was John Sussens (Chairman), Martin Jackson, and Margaret 
Johnson.  The Company Secretary acts as Secretary to the Committee.  The Committee invites 
the Chief Executive and Chairman to attend the meetings where it deems appropriate.

The Committee has formal terms of reference, which were last reviewed on 17 December 2008.  
The Committee met five times during 2008.

During the year the Committee carried out the following activities :-

·   Reviewed the Group’s overall remuneration policy and strategy
·   Recommended for approval individual remuneration packages for Executive Directors, and
  Company Secretary
·   Reviewed the rules and performance measures of the Group share schemes and recommended

for approval the grant, award, allocation or issue of shares under such schemes.

A separate Remuneration Report is included within the Report and Accounts.

During the year the Committee purchased consultancy services from Kepler Associates.   
In addition, the Company Secretary circulates market survey results as appropriate to enable it to 
make judgments on the levels of remuneration for the Directors and to review the remuneration 
of the Group’s senior Executives.

Internal control and risk management 
The Board is ultimately responsible for the Group’s system of internal control and, through the 
Audit Committee, has reviewed the effectiveness of these systems. The systems of internal 
control over business, operational, financial and compliance risks are designed to manage rather 
than eliminate the risk of failure to achieve business objectives and can only provide reasonable 
and not absolute assurance against material misstatement or loss. 

The Board is of the view that there is an ongoing process for identifying, evaluating and managing 
the Group’s internal controls; that it has been in place for the year ended 31 December 2008; and 
that, up to the date of approval of the annual report and accounts, it is regularly reviewed by the 
Board and accords with the internal control guidance for Directors provided in the Code. 

A key element of the control system is that the Board meets regularly with a formal schedule of 
matters reserved to it for decision and has put in place an organisational structure with clearly 
defined lines of responsibility. In order to ensure these responsibilities are properly discharged, 
the Board has delegated the task of supervising risk management and internal control to the Risk 
Management Committee (RMC).

There are several key elements to the risk management environment throughout the Group. 
These include the setting of risk management policy at Board level, enforcement of that policy 
by the Chief Executive, delivery of the policy by the RMC via the Group’s systems of internal 

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 0   G O V E R n A n c E   &   R E M U n E R At I O n

control and risk management, and the overall assurance provided by the Audit Committee that 
the systems operate effectively.

The Board recognises that the day-to-day responsibility for implementing these policies must 
lie with the management team, whose operational decisions must take into account risk and 
how this can effectively be controlled.  The Head of Compliance and the Risk Officer take 
responsibility for ensuring management are aware of their risk management obligations, providing 
them with support and advice, and ensuring that the risk management strategy is properly 
communicated.  The head of each business unit or business area is required, with the support 
of the Risk Manager, to undertake a full assessment process to identify and quantify the risks 
that their departments face or pose to the Group and the adequacy of the controls in place to 
mitigate or reduce those risks.  Reports are produced showing the most significant risks identified 
and the controls in place.  Internal Audit and the Compliance function use the risk registers to 
plan their programme of audits to ensure that the controls described are actually in place.  

The RMC receives reports setting out key performance and risk indicators and considers possible 
control issues brought to their attention by early warning mechanisms that are embedded within 
the operational units.  The RMC and the Audit Committee also receive regular reports from 
Internal Audit, which include recommendations for improvement in the control and operational 
environment.  The Audit Committee’s role in this area is primarily confined to a high-level review 
of the arrangements for internal control although at its discretion the Committee may well 
request more detailed information on specific issues should they arise.  The Board’s agenda 
includes consideration of risk and control as a regular item and receives reports thereon from the 
RMC and the Audit Committee.  The emphasis is on obtaining the relevant degree of assurance 
and not merely reporting by exception.  On 27 February 2009 the Board carried out the annual 
assessment for the 2008 year by considering documentation from the Audit Committee, taking 
account of events since 31 December 2008. 

The Audit Committee’s ability to provide the appropriate assurance to the Board depends on the 
provision of periodic and independent confirmation, primarily by Internal Audit, that the controls 
established by management are operating effectively.  The Audit Committee reviews the wider 
aspects of internal control and risk management, providing a high level challenge to the steps 
being taken to implement the risk management strategy.

The Board confirms that there were no significant issues arising during the year under review.   

The Risk Management Committee
The Committee’s members include the three Executive Directors, the Head of Compliance (who 
chairs the meetings), the Risk Officer, and senior management representatives.

One of the Committee’s principal responsibilities is to ensure that the risk management policy 
approved by the Board is implemented throughout the Group.  The Committee has formal 
terms of reference and is required to manage regulatory issues, assess and monitor reinsurance 
protection, and ensure that a risk management strategy is effectively employed by the Group.  
The Committee meets around 8 times a year and each Committee member receives an agenda 
and papers in a timely manner allowing the Committee to make informed decisions and take 
appropriate actions. 

The Committee develops policies to ensure compliance with regulation and ensures that 
appropriate action is taken by the management team to implement compliant systems and 
procedures.

Internal Audit
The Internal Audit function assists management by providing them with timely, independent 
assurance that the controls established are operating effectively. This includes regular reviews 
of internal control systems and business processes, including compliance systems and 
procedures, and identification of control weaknesses and recommendations to management on 
improvements.

 
Going concern
The Directors are satisfied that the Group has adequate resources to continue in operation for 
the foreseeable future and therefore consider it appropriate to prepare the financial statements 
on the going concern basis.

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A D M I R A L   G R O U P   p l c    1

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 2   G O V E R n A n c E   &   R E M U n E R At I O n

Remuneration report

Scope of report
The remuneration report summarises the Group’s remuneration policy and particularly its 
application with respect to the Directors.  The report also describes how the Group applies the 
principles of good corporate governance in relation to Directors’ remuneration in accordance 
with the Combined Code and Directors Remuneration Report Regulations 2002.02.

Remuneration Committee
The Committee is appointed by the Board and comprises only Non-executive Directors.  The 
Committee is chaired by John Sussens, the Senior Independent Non-executive Director, with the 
other members being Martin Jackson and Margaret Johnson.  The Chairman and Chief Executive 
are invited to meetings where the Committee considers it appropriate to obtain their advice on 
the matters under review.  During the year ended 31 December 2008, the Committee met on 
five separate occasions.  Its remit includes recommending the remuneration of the Chairman, 
the Executive Directors, and the Company Secretary; review of the remuneration of senior 
management; and review of the awards made under the performance related incentive schemes.

The Committee’s terms of reference, which are reviewed at least annually and approved by the 
Board, are available on the Group’s corporate website and are summarised in the Corporate 
Governance Report. They were reviewed by the Committee on 19 November 2008.

The members of the Committee do not have any personal financial interests, or any conflicts 
from cross-directorships, that relate to the business of the Committee.  The members do not 
have any day-to-day involvement in the running of the Group.

During the year the Committee purchased consultancy services from Kepler Associates.  In 
addition, the Company Secretary circulates market survey results as appropriate.

Remuneration policy
The Group is committed to the primary objective of maximizing shareholder value over time.  
The Committee reviews the framework and remuneration packages of the Executive Directors 
and the most senior managers.  The main principles underlying the remuneration policy are:
·   Competitive – The Group aims to pay below-median salaries but with attractive
  performance related incentives, which provide individuals with the potential for competitive

total reward packages for superior performance.

·   Performance linked – A significant part of Executive Directors’ (excluding Henry Engelhardt and
  David Stevens) and senior managers’ reward is determined by the Group’s earnings growth.

Failure to achieve threshold levels of growth in the Group’s earnings results in reduced or no

  payout under the Group’s long-term incentive plan.
·  Shareholder aligned – A considerable part of the reward is related to the growth in earnings
  versus LIBOR.  Executive Directors have agreed to retain a minimum shareholding equal to at
least 100% of base salary, which can be built up over a period of five years from the date of

  appointment.
·  Transparent – All aspects of the remuneration structure are clear to employees and openly 
  communicated.  

 
 
 
A D M I R A L   G R O U P   p l c    3

The Group operates the following benefits:
·   Death in Service scheme, paying three times salary available to all employees following
  completion of their probationary period.
·  Group Personal Pension Plan, matching employee contributions up to a maximum 6% of
  base salary with maximum employer contribution of £4,800.  This is available to all employees

following completion of their probationary period.

·  Permanent Health Insurance policy covering approximately 120 management level staff.
·   Private Medical Cover made available to the same staff that are eligible for the Permanent
  Health Insurance policy.
·   Approved Free Share Incentive Plan (SIP).  The SIP is available to all UK staff (Henry Engelhardt
  and David Stevens have declined to be included in the plan). The maximum annual award under
the SIP is £3,000 per employee. Shares awarded under the SIP are forfeited if the employee
leaves within three years of the award.   Awards are made twice a year, based on the results
  of each half-year.  Overseas staff receive an award under the Discretionary Free Share Scheme
  equivalent to the SIP award made to UK employees.
·   Discretionary Free Share Scheme (DFSS).  Awards under the DFSS are distributed on a wider
  basis than most plans of this type.  The Committee believes that as the DFSS develops, and
  awards begin to vest in 2008, it will have the effect of reducing staff attrition and strengthening

further the alignment of the interests of staff and shareholders.  

Of the Group’s current Executive Directors, only Kevin Chidwick (Finance Director) participates in 
this scheme, as Henry Engelhardt and David Stevens have declined to be included.  

The current performance criterion to determine how many shares vest under the DFSS is the 
growth in earnings per share (EPS) in excess of a risk free return, defined as average 3-month 
LIBOR, over a three-year period.  The Committee feels that this is a good indicator of long-term 
shareholder return with which to align staff incentivisation.  The Committee recommends for 
approval by the Board awards to the Finance Director and other employees under the DFSS. 

The EPS targets are such that for full vesting of shares to occur, the average EPS growth over the 
three-year performance period would have to be approximately 13.25% per annum (assuming 
LIBOR averages 3% over the period).  Only 10% of shares vest for matching LIBOR over the three-
year period.  There is then a linear relationship up to full vesting of the award whereby 2.5% of 
the award vests for each point over LIBOR.

The plan allows for a maximum award of £400,000 or 600% of basic salary if lower.

Changes made for 2009 awards
For staff below Group Board level the Committee have agreed a change to the award criteria 
such that from 2009 awards will be split.  50% of the award will be subject to the above 
performance criteria.  The other 50% will have no performance criteria attaching, except that 
they have to remain employed by the Group for the three-year vesting period.  The change was 
made in order to assist the group to attract high calibre staff by providing more certainty over 
the outcome of vesting awards. 

In addition, commencing with the interim 2009 dividend, the Group will pay a bonus to 
all holders of unvested DFSS shares.  The bonus will equate to the dividend payable on an 
equivalent number of the ordinary shares of the Group.  The Committee felt that having a Group 
wide bonus aligned with the dividend flow received by investors further aligned the incentive 
structure with shareholders.

The Committee is conscious of the maximum allowable awards under both share schemes and 
controls are in place to ensure that neither scheme is issued shares in excess of 5% of the Group's 
issued share capital over the 10 year period from 1 January 2005.  The Directors have proposed 
for approval by shareholders at the AGM on 28 April 2009 that henceforth the 10% total be 
applied across both schemes with flexibility to the Board as to what percentage should be 
applied to each particular scheme.

The Committee determines the fees for the Chairman of the Board after consultation with the 
Executive Directors and review of market data.  

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    G O V E R n A n c E   &   R E M U n E R At I O n

Non-executive Directors’ remuneration is set by the Chairman and  Executive Directors and 
approved by the Board as a whole.  A summary of their contracts and remuneration is shown 
below. The fees of the Non-executive Directors were reviewed in December 2008. 

Executive Directors are allowed, although none currently do, to accept appointments as Non-
executive Directors of companies with prior approval of the Chairman.  Approval will only be 
given where the appointment does not present a conflict of interest with the Group’s activities 
and the wider exposure gained will be beneficial to the development of the individual.  Where 
fees are payable in respect of such appointments these will be retained by the Company.

Executive Directors’ remuneration
Two of the three Executive Directors (Henry Engelhardt and David Stevens) are founding directors.  
They and the Committee continue to hold the view that the significant shareholdings held by 
them provide a sufficient alignment of their interest in the performance of the Group with the 
interests of other shareholders.  

In light of this, their remuneration packages consist of below-median base salary (compared 
to market rates as assessed by the Committee) and benefits such as private medical cover, 
permanent health insurance and death in service cover.  The Group does not contribute to any 
pension arrangements on behalf of these Executive Directors, and they have not participated, 
nor is it intended that they participate, in any Group share schemes.  Their remuneration was 
reviewed in September 2008.  Henry Engelhardt was awarded a rise of 4.9% taking his salary to 
£320,000 and David Stevens awarded a rise of 20% taking his salary to £320,000.

The Committee aims to ensure that the remuneration of the Finance Director is fair and in 
total, in line with market rates, and is designed to provide rewards for achieving increases in 
shareholder value.

In addition to benefits such as private medical cover, permanent health insurance, death in 
service cover and eligibility to the Group’s Personal Pension Plan, there are two main elements to 
the Finance Director’s remuneration package:

· Basic annual salary
· Awards under the DFSS.

It is the Committee’s general strategy to pay salaries below median levels together with attractive 
awards under the DFSS bringing the total remuneration to competitive levels for superior 
performance.  With effect from 1 July 2008 Kevin Chidwick’s base salary was increased by 25% to 
£300,000.  Whilst the increase in Kevin Chidwick’s base salary is above inflation the Committee 
felt that the increased responsibilities taken on during the year justified such an increase.  
£300,000 remains below the median base salary of FTSE 100 Finance Directors. 

Kevin Chidwick received an award of 48,667 DFSS shares on 29 April 2008 with a value at the 
date of the award of £393,229. The awards represent the maximum number of shares that could 
vest after a three-year period and are subject to the performance criteria described above.  

Directors’ service contracts
The following table summarises the notice periods relating to the service contracts of the 
Executive Directors serving at 31 December 2008.

Kevin Chidwick 

Henry Engelhardt 

David Stevens

Notice – Director 
(months)

Notice – Company 
(months)

12

12

12

12

12

12

  
A D M I R A L   G R O U P   p l c    

There is no provision in the Executive Directors’ contracts for compensation to be payable on 
early termination of their contract over and above the notice period element.

The Company has entered into letters of appointment with its Non-executive Directors.  
Summary details of terms and notice periods are included below.  

Term and notice

Alastair Lyons

Manfred Aldag

Martin Jackson

keith James

Margaret Johnson 

Lucy kellaway 

John Sussens

3 years commencing 1 July 2007, terminable by either party 
giving three months’ written notice.

Indefinite (terminable on one months’ notice from 
either party) – automatically terminates should he cease 
employment with Munich Re.

3 years commencing 1 December 2006, terminable by either 
party giving one months’ written notice.

3 years commencing 1 December 2006, terminable by either 
party giving one months’ written notice.

3 years commencing 4 September 2006, terminable by either 
party giving one months’ written notice.

3 years commencing 4 September 2006, terminable by either 
party giving one months’ written notice. 

3 years commencing 1 December 2006, terminable by either 
party giving one months’ written notice.

Given the short notice periods applicable, mitigation issues are unlikely to arise.

Non-executive Directors’ remuneration
The remuneration of the Chairman is decided by the Remuneration Committee and that of the 
Non-executive Directors by the full Board. The Non-executive Directors do not participate in 
meetings when Non-executive Director fees are discussed.

The fee structure for Non-executive Directors was reviewed at the end of 2008 and commencing 
1 January 2009 is as follows:

Base fee

Plus:

Member of Audit Committee

Senior Independent Director

Chair of Audit Committee

Chair of Nomination Committee

Chair of Remuneration Committee

£

 40,000

5,000

5,000

10,000

3,000

5,000

Non-executive Directors are not entitled to bonus payments or pension arrangements, nor do 
they participate in the Group’s long term incentive plans.

The Committee determines the Chairman’s remuneration. The fee paid to Alastair Lyons in 
respect of his appointment as Chairman of the Board in 2008 was £120,000, of which 25% was 
waived.  The Chairman’s fee was reviewed in February 2009 and increased to £150,000 from 1 
January 2009 with no fee waiver in place. 

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Non-executive Directors do not have service contracts but each has a letter of appointment. 
The letters of appointment all require a period of one months’ notice should the Non-executive 
Director wish to resign.  The Chairman’s appointment can be terminated by either party giving 3 
month’s notice.

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    G O V E R n A n c E   &   R E M U n E R At I O n

Total Shareholder Return (TSR)
The following graph sets out a comparison of Total Shareholder Return for Admiral Group 
plc shares with that of the FTSE 100 Index, of which the Company is a constituent.  The graph 
measures the period from the commencement of conditional trading on 23 September 2004 
up to 31 December 2008.  TSR is defined as the percentage change over the period, assuming 
reinvestment of income. 

The Directors consider this to be the most appropriate index against which the Company should 
be compared. 

440

400

360

320

280

240

200

160

120

80
Sept-04 Dec-04 Mar-05 Jun-05 Sep-05 Dec-05 Mar-06 Jun-06 Sept-06 Dec-06 Mar-07 Jun-07 Sep-07 Dec-07 Mar-08 Jun-08 Sep-08 Dec-08

Admiral Group plc

FTSE 100

Source: Datastream

Directors’ shareholdings - Audited
Directors’ interests in the ordinary shares of the Company are set out below:

Executive Directors

Kevin Chidwick*

Henry Engelhardt **

David Stevens

Non-executive Directors

Alastair Lyons 

Manfred Aldag

Martin Jackson

Keith James 

Margaret Johnson

Lucy Kellaway

John Sussens

*Includes 871 shares within the Group’s SIP - details of which are shown below.

** Include amounts held by family members.

Ordinary shares of 0.1p

31 December 
2008

31 December 
2007

18,679

40,490,720

10,084,000

1,796

40,466,720

10,084,000

562,152

615,600

-

-

-

-

44,500

44,500

-

-

-

-

8,000

8,000

   
Directors’ remuneration - Audited
Remuneration for the year ended 31 December 2008 was as follows: 

A D M I R A L   G R O U P   p l c    

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Executive Directors
Kevin Chidwick 
Henry Engelhardt
David Stevens
Chairman and Non-executive Directors
Alastair Lyons *1
Manfred Aldag
Martin Jackson
Keith James *2
Margaret Johnson
Lucy Kellaway 
John Sussens
Totals 

Base salary 
and fees
(£000)

Bonuses 
and other
(£000)

Benefits
(£000)

2008 
Total
(£000)

2007
Total
(£000)

285
313
283

90
12
36
60
34
31
38
1,182

-
-
-

-
-
-
-
-
-
-
-

5
-
-

-
-
-
-
-
-
-
5

290
313
283

90
12
36
60
34
31
38
1,187

247
298
254

90
6
36
46
34
31
38
1,080

*1  Alastair Lyons waived 25% of his annual fee which is currently £120,000. 
*2 

 Keith James fees include £10,650 for chairing the Board of Admiral Insurance Company Limited and £13,350 for chairing
the Board of Inspop.com Limited.

Awards made under the Discretionary Free Share Scheme (DFSS) and Free Share Incentive Plan (SIP)

The table below sets out the awards made to Directors under the DFSS and SIP, including the 
dates of the awards, the value at the time of the award and vesting date.
Awards to Kevin Chidwick under the DFSS and SIP

Type At start 
of year

Awarded 
during 
year

Vested 
during 
year

At end 
of year

Price at 
award 
(£)

Value at 
award 
date (£)

Value at 
31/12/08 
* (£)

Date of 
award

Final 
vesting 
date

DFSS

DFSS

DFSS

28,103

21,186

18,480

DFSS

23,000

-

-

-

-

28,103

-

£4.37

£122,810 £252,496**

31/10/05

31/10/08

-

-

21,186

£6.136 £130,000

£192,793

18/04/06 18/04/09

18,480

£6.764 £125,000

£168,168 04/09/06 04/09/09

- 23,000

£10.50 £241,500

£209,300

18/04/07

18/04/10

DFSS

-

48,667

- 48,667

£8.08 £393,229

£442,870 29/04/08

29/04/11

SIP

SIP

SIP

SIP

SIP

213

151

182

-

-

-

-

-

162

163

-

-

-

-

-

213

151

182

162

163

£6.764

£10.284

£8.264

£9.181

£9.195

£1,440

£1,552

£1,504

£1,487

£1,499

£1,938 06/09/06 06/09/09

£1,374 09/03/07 09/03/10

£1,656 04/09/07 04/09/10

£1,474 07/03/08

07/03/11

£1,483 22/08/08

22/08/11

*  The closing price of Admiral shares on 31 December 2008 was £9.10 per share. 
**  The total value of vested shares as at 31 October 2008.

For details of Directors’ responsibilities, please refer to the biographies section.

This report was approved by the Board of Directors on 27 February 2009 and is signed on its 
behalf by the Committee Chairman:

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John Sussens
Remuneration Committee Chairman

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4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 8   B O A R D   O f   D I R E c t O R s

The Board of Directors

Alastair Lyons, CBE (55) - Chairman (N)
Alastair was appointed Chairman of the Company in July 2000.  He is also  
Non-executive Chairman of Legal Marketing Services, In Retirement Services, 
and Cardsave, and Deputy Chairman of Bovis Homes.
He has previously been Chief Executive of the National Provident Institution 
and of the National & Provincial Building Society, Managing Director of the 
Insurance Division of Abbey National plc, and Director of Corporate Projects at 
National Westminster Bank plc.  Alastair was also a Non-executive Director of 
the Department for Transport and of the Department for Work and Pensions.
A Fellow of the Institute of Chartered Accountants, he was awarded the CBE in 
the 2001 Birthday Honours for services to social security.

Henry Engelhardt, CBE (51) - Chief Executive Officer 
Henry is a founder Director of Admiral and was recruited by the Brockbank 
Group in 1991 to set up the Admiral business. 
He was part of the management team that led the MBO in 1999. Prior to joining 
Admiral, he was Marketing and Sales Manager for Churchill Insurance. 
He has substantial experience in direct response financial services in the United 
Kingdom, United States and France. He has an MBA from Insead.
Henry was awarded an honorary CBE in April 2008 for services to business  
in Wales.

Kevin Chidwick (45) - Finance Director 
Kevin is responsible for finance, information technology, compliance and 
investments. He joined Admiral in 2005, becoming Finance Director in 
September 2006. 
Prior to Admiral, Kevin has been in UK financial services for over 20 years. He 
has held a number of senior roles in other insurance organisations including, 
most recently, Finance Director of Engage Mutual Assurance and Cigna UK.
He is a fellow of the Chartered Institute of Certified Accountants and has an 
MBA from London Business School.

David Stevens (47) - Chief Operating Officer
David is a founder Director of Admiral. Initially the Marketing Director, he was 
appointed Director responsible for pricing in 1996 and claims and pricing in 1999. 
He was appointed as Chief Operating Officer in 2004. 
He joined Admiral in 1991 from McKinsey & Co. where he worked in the 
Financial Interest Group, London office. Prior to working for McKinsey & Co, he 
worked for Cadbury Schweppes in the United Kingdom and the United States. 
David has an MBA from Insead.

Lucy Kellaway (49) - Non-executive Director (N) 
Lucy joined the board as a Non-executive Director in September 2006.  She is 
the management columnist on the Financial Times and author of various books.  
In 20 years on the FT she has been oil correspondent, a Lex columnist and  
Brussels correspondent.
Lucy also joined the Nominations Committee on appointment to the Board.

Manfred Aldag (58) - Non-executive Director (N)
Manfred was appointed a Non-executive Director of the Company in 2003 as a 
representative of Munich Re. He graduated from University of Essen and has a 
degree in Economics/Business Management (Diplom-Kaufmann).
He has worked for Munich Re since September 1981 and is currently the Senior 
Executive Manager responsible for United Kingdom / Ireland.

Margaret Johnson (50) - Non-executive Director (A,R)
Margaret was appointed Non-executive Director of the Company in September 
2006.  She is currently Group CEO of the international advertising agency 
Leagas Delaney and has been with that Company for the past 13 years. 
Margaret joined the Group's Audit and Remuneration Committees on 
appointment to the Board.

Keith James, OBE (64) - Non-executive Director (A, N)
Keith was appointed a Non-executive Director in December 2002. He is 
Chairman of the Nominations Committee and is also the independent 
Chairman of Admiral Insurance Company Limited and Inspop.com Limited.
He is also a Non-executive Director of Julian Hodge Bank Limited and is  
Non-executive Chairman of Atlantic Venture Capital Limited and International 
Greetings plc. 
He is a solicitor and was the Chairman of Eversheds LLP from June 1995 to April 
2004. He was a Non-executive Director of Bank of Wales plc between 1988 and 
2001 and AXA Insurance Company Limited between 1992 and 2000.  Keith was 
awarded an OBE in 2005 for services to business and the community in Wales.

Martin Jackson (60) - Non-executive Director (A, R)
Martin was appointed Non-executive Director and Chairman of the Audit 
Committee in August 2004. 
He was the Group Finance Director of Friends Provident plc between 2001 
and 2003 and Friends’ Provident Life Office between 1999 and 2001.  Prior to 
that he was the Group Finance Director at London & Manchester Group plc 
from 1992 to 1998, up to the date of its acquisition by Friends’ Provident Life 
Office.  Martin is also a Non-executive Director of IG Holdings plc, Homeserve 
Membership Limited and Rothesay Life Limited 
He is a Fellow of the Institute of Chartered Accountants.

John Sussens (63) - Non-executive Director (R) 
John was appointed the Senior Independent Non-executive Director in August 
2004, and is Chairman of the Remuneration Committee.  He is also a Non-
executive Director of Cookson plc and Anglo & Overseas Trust plc.
He was the Group Managing Director of Misys plc between 1998 and May  
2004 having been on the Board of the Company since 1989.  Prior to joining 
Misys, he was Manufacturing Director at JC Bamford Excavators Limited.   
He was a Non-executive Director at Chubb plc between 2001 and 2003.

Alastair Lyons, CBE  
Chairman (N)

Henry Engelhardt, CBE  
Chief Executive Officer 

Kevin Chidwick 
Finance Director 

David Stevens 
Chief Operating Officer

Lucy Kellaway 
Non-executive Director (N) 

Manfred Aldag 
Non-executive Director (N)

Margaret Johnson 
Non-executive Director (A,R)

Martin Jackson 
Non-executive Director (A, R)

Keith James, OBE 
Non-executive Director (A, N)

John Sussens 
Non-executive Director (R) 

A D M I R A L   G R O U P   p l c    
A D M I R A L   G R O U P   p l c    

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4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 0   D I R E c t O R s ’   R E P O R t

Directors’ report

The Directors present their Annual Report and 
the audited financial statements for the year 
ended 31 December 2008.

whilst Directors’ interests in the share 
capital of the Company are set out in the 
Remuneration Report.

Business review 
The Company is the holding Company for the 
Admiral Group of Companies. The Group’s 
principal activity continues to be the selling 
and administration of private motor insurance 
and related products.

The information that fulfils the requirements 
of the Business review, as required by Section 
417 of the Companies Act 2006, and which 
should be treated as forming part of this 
report by reference are included in the 
following sections of the Annual Report:
·  Chairman’s statement
·  Chief Executive’s statement
·  Business review

Group results and dividends
The profit for the year, after tax but before 
dividends, amounted to £144.9m (2007: 
£127.4m).

The Directors declared and paid dividends of 
£128.5m during 2008 (2007: £116.0m) – refer to 
note 14 for further details. 

The Directors are proposing a final dividend  
of £70.0m (26.5p per share), payable on 27  
May 2009. 

Share capital
Refer to the Business review for the disclosure 
of substantial shareholdings in accordance 
with Chapter 5 of the Disclosure and 
Transparency rules.

Financial Instruments
The objectives and policies for managing risks 
in relation to financial instruments held by the 
Group are set out in note 18 to the financial 
statements.

Directors and their interests
The present Directors of the Company are 
shown on pages 48 and 49 of this report, 

Charitable and political 
donations
During the year the Group donated £106,000 
(2007: £87,000) to various local and national 
charities. The Group has never made political 
donations. Refer to the Business review for 
further detail.

Employee policies 
Detailed information on the Group’s 
employment practices is set out in the 
Business review.

The Group purchases appropriate liability 
insurance for all staff and Directors.

Creditor payment policy
It is the policy of the Group to pay all 
purchase invoices by their due date, and 
appropriate quality measures are in place to 
monitor and encourage this. At the end of the 
year outstanding invoices represented 20 days 
purchases (2007: 15).

Additional information for 
shareholders
Where not provided previously in this 
Directors' Report, the following provides 
the additional information required for 
shareholders as a result of the implementation 
of the Takeovers Directive into UK law.

At 31 December 2008, the company's issued 
share capital comprised a single class of shares 
referred to as ordinary shares. Details of the 
share capital and shares issued during the year 
can be found in note 25.

On a show of hands at a general meeting of 
the company every holder of shares present 
in person and entitled to vote shall have one 
vote and on a poll, every member present in 
person or by proxy and entitled to vote shall 
have one vote for every ordinary share held. 
The notice of the general meeting specifies 

A D M I R A L   G R O U P   p l c    1

deadlines for exercising voting rights either 
by proxy notice or present in person or by 
proxy in relation to resolutions to be passed at 
general meeting. All proxy votes are counted 
and the numbers for, against or withheld in 
relation to each resolution are announced at 
the annual general meeting and published on 
the company's website after the meeting.

There are no restrictions on the transfer of 
ordinary shares in the company other than:
·    certain restrictions may from time to time
  be imposed by laws and regulations (for  
  example, insider trading laws) and:
·    pursuant to the Listing Rules of the Financial
  Services Authority whereby certain
  employees of the company require the
  approval of the company to deal in the
  company's securities.
The Company has not purchased any of its 
own shares during the period. 

There are no agreements between the 
Company and its Directors or employees 
providing for compensation for loss of office 
or employment (whether through resignation, 
purported redundancy or otherwise) that 
occurs because of a takeover bid. 

There are a number of agreements that alter 
or terminate upon a change of control of the 
Company following a takeover bid, such as 
commercial contracts. None is considered to 
be significant in terms of their impact on the 
business of the group as a whole except for 
the long-term co-insurance agreement in place 
with Great Lakes Resinsurance (UK) Plc. Details 
relating to this agreement are contained in the 
Business review.

Power to issue shares
At the last annual general meeting, held on 
29 April 2008, authority was given to the 
directors to allot unissued relevant securities 
in the Company up to a maximum of an 
amount equivalent to one third of the shares 
in issue. This authority expires on the date 
of the annual general meeting to be held on 
28 April 2009 and the directors will seek to 
renew this authority for the following year.

A further special resolution passed at that 
meeting granted authority to the directors to 
allot equity securities in the Company for cash, 
without regard to the pre-emption provisions 
of the Companies Act 1985. This authority 

also expires on the date of the annual general 
meeting to be held on 28 April 2009 and the 
directors will seek to renew this authority for 
the following year.

 Appointments of Directors
The Company’s Articles of Association (“the 
Articles”) give the Directors power to appoint 
and replace Directors. Under the terms of 
reference of the Nomination Committee, any 
appointment must be recommended by the 
Nomination Committee for approval by the 
Board of Directors. The Articles also require 
directors to retire and submit themselves for 
election at the first annual general meeting 
following appointment and all directors who 
held office at the time of the two preceding 
annual general meeting, to submit themselves 
for re-election.

Articles of Association
The Articles may only be amended by special 
resolution of the shareholders.

Power of the Directors
The directors are responsible for managing 
the business of the Company and may 
exercise all powers of the Company subject 
to the provisions of relevant statutes, to any 
directions given by special resolution and to 
the Company’s Memorandum and Articles. 
The Articles for example, contain specific 
provisions and restrictions concerning the 
Company’s power to borrow money. Powers 
relating to the issuing of new shares are also 
included in the Articles and such authorities 
are renewed by shareholders at the annual 
general meeting each year. 

Annual General Meeting
It is proposed that the next AGM be held at 
the Andrew Probert Room, Capital Tower, 
Greyfriars Road, Cardiff, CF10 3AZ on Tuesday 
28 April 2009 at 3.00pm, notice of which 
will be sent to shareholders with the Annual 
Report.

Directors’ responsibilities 
The Directors are responsible for preparing 
the Annual Report and the Group and Parent 
Company financial statements, in accordance 
with applicable law and regulations. 

Company law requires the Directors to prepare 
Group and Parent Company financial statements 
for each financial year. Under that law they 

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 2   D I R E c t O R s ’   R E P O R t

are required to prepare the Group financial 
statements in accordance with International 
Financial Reporting Standards (IFRS) as adopted 
by the EU and applicable law and have elected 
to prepare the Parent Company financial 
statements in accordance with UK Accounting 
Standards and applicable law (UK Generally 
Accepted Accounting Practice). 

The Group financial statements are required 
by law and IFRS as adopted by the EU to 
present fairly the financial position and 
performance of the Group; the Companies 
Act 1985 provides in relation to such financial 
statements that references in the relevant 
part of that Act to financial statements giving 
a true and fair view are references to their 
achieving a fair presentation. 

The Parent Company financial statements are 
required by law to give a true and fair view of 
the state of affairs of the Parent Company. 

 Select suitable accounting policies and then

In preparing each of the Group and Parent 
Company financial statements, the Directors 
are required to: 
· 
  apply them consistently 
· 

 Make judgments and estimates that are
reasonable and prudent 
 For the Group financial statements, state

· 
  whether they have been prepared in
  accordance with IFRS as adopted by the EU 
·  For the Parent Company financial 

statements, state whether applicable UK 
Accounting Standards have been followed, 
subject to any material departures disclosed 
and explained in the Parent Company 
financial statements; and 
 Prepare the financial statements on
the going concern basis unless it is
inappropriate to presume that the Group
  and the Parent Company will continue in
  business 

· 

The Directors are responsible for keeping 
proper accounting records that disclose 
with reasonable accuracy at any time the 
financial position of the Parent Company 
and enable them to ensure that its financial 
statements comply with the Companies Act 
1985. They have general responsibility for 
taking such steps as are reasonably open to 
them to safeguard the assets of the Group 
and to prevent and detect fraud and other 
irregularities. 

Under applicable law and regulations, the 
Directors are also responsible for preparing 

a Directors’ report, Directors’ remuneration 
report and Corporate governance statement 
that comply with that law and those 
regulations. 
The Directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on the 
Company’s website. Legislation in the UK 
governing the preparation and dissemination 
of financial statements may differ from 
legislation in other jurisdictions.

Responsibility statement
The directors confirm that to the best of their 
knowledge:
·    The financial statements, prepared in
  accordance with the applicable set of
  accounting standards, give a true and fair
  view of the assets, liabilities and financial
  position and profit or loss of the company
  and the undertakings included in the
  consolidation taken as a whole; and
·    The directors’ report includes a fair view of
the development and performance of the
  business and the position of the company
  and the undertakings included in the
  consolidation taken as a whole, together
  with a description of the principal risks and
  uncertainties that they face.

Disclosure of information to 
auditors
The Directors who held office at the date 
of approval of this Directors’ report confirm 
that, so far as they are each aware, there is 
no relevant audit information of which the 
Company’s auditor is unaware; and each 
Director has taken all the steps that he ought 
to have taken as a Director to make himself 
aware of any relevant audit information and to 
establish that the Company’s auditor is aware 
of that information. 

Auditor
The Company’s auditor, KPMG Audit Plc, has 
indicated willingness to continue in office and 
resolutions to reappoint it and to authorise 
the Directors to fix its remuneration will be 
proposed at the Annual General Meeting. 

By order of the Board,

Stuart Clarke
Company Secretary
27 February 2009

 
 
 
 
 
 
A D M I R A L   G R O U P   p l c    3

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    f I n A n c I A L   s tAt E M E n t s

A D M I R A L   G R O U P   p l c    

Financial statements

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Independent auditor’s report

8



0

1

Consolidated income statement

Consolidated balance sheet

Consolidated statement of recognised  
   income and expense

Consolidated cash flow statement

2-8

Notes to the financial statements



Consolidated financial summary

100-10

Admiral Group plc Parent Company  
  financial statements

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4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    f I n A n c I A L   s tAt E M E n t s

Independent auditor’s report
to the members of Admiral Group plc

We have audited the group and parent 
company financial statements (the ''financial 
statements'') of Admiral Group plc for the year 
ended 31 December 2008 which comprise the 
Group Income Statement, the Parent Company 
Profit and Loss Account, the Group and Parent 
Company Balance Sheets, the Group Cash Flow 
Statement, the Group Statement of Recognised 
Income and Expenses and the related notes. 
These financial statements have been prepared 
under the accounting policies set out therein. 
We have also audited the information in 
the Directors' Remuneration Report that is 
described as having been audited. 

This report is made solely to the company's 
members, as a body, in accordance with 
section 235 of the Companies Act 1985. Our 
audit work has been undertaken so that we 
might state to the Company's members those 
matters we are required to state to them in 
an auditor's report and for no other purpose. 
To the fullest extent permitted by law, we do 
not accept or assume responsibility to anyone 
other than the company and the Company's 
members as a body, for our audit work, for this 
report, or for the opinions we have formed.

Respective responsibilities of Directors and 
auditors

The Directors' responsibilities for preparing 
the Annual Report and the Group financial 
statements in accordance with applicable 
law and International Financial Reporting 
Standards (IFRSs) as adopted by the EU, and 
for preparing the Parent Company financial 
statements and the Directors' Remuneration 
Report in accordance with applicable law 
and UK Accounting Standards (UK Generally 
Accepted Accounting Practice) are set out in 
the Statement of Directors' Responsibilities in 
the Director’s report.

Our responsibility is to audit the financial 
statements and the part of the Directors' 
Remuneration Report to be audited in 
accordance with relevant legal and regulatory 
requirements and International Standards on 
Auditing (UK and Ireland).

We report to you our opinion as to whether 
the financial statements give a true and fair 

view and whether the financial statements 
and the part of the Directors' Remuneration 
Report to be audited have been properly 
prepared in accordance with the Companies 
Act 1985 and, as regards the group financial 
statements, Article 4 of the IAS Regulation. 
We also report to you whether in our opinion 
the information given in the Directors' Report 
is consistent with the financial statements. 
The information given in the Directors' Report 
includes that specific information presented 
in the Chairman’s statement, the Chief 
Executive’s statement and the Business review 
that is cross referred from the Business review 
section of the Directors' Report.

In addition we report to you if, in our opinion, 
the Company has not kept proper accounting 
records, if we have not received all the 
information and explanations we require for 
our audit, or if information specified by law 
regarding directors' remuneration and other 
transactions is not disclosed.

We review whether the Corporate Governance 
Statement reflects the Company's compliance 
with the nine provisions of the 2006 Combined 
Code specified for our review by the Listing 
Rules of the Financial Services Authority, and 
we report if it does not. We are not required 
to consider whether the Board's statements on 
internal control cover all risks and controls, or 
form an opinion on the effectiveness of the 
Group's corporate governance procedures or its 
risk and control procedures.

We read the other information contained 
in the Annual Report and consider whether 
it is consistent with the audited financial 
statements. We consider the implications 
for our report if we become aware of 
any apparent misstatements or material 
inconsistencies with the financial statements. 
Our responsibilities do not extend to any 
other information.

Basis of audit opinion
We conducted our audit in accordance with 
International Standards on Auditing (UK and 
Ireland) issued by the Auditing Practices Board. 

An audit includes examination, on a test basis, 
of evidence relevant to the amounts and 

 
disclosures in the financial statements and the 
part of the Directors' Remuneration Report 
to be audited. It also includes an assessment 
of the significant estimates and judgments 
made by the Directors in the preparation 
of the financial statements, and of whether 
the accounting policies are appropriate to 
the Group's and Company's circumstances, 
consistently applied and adequately disclosed.

We planned and performed our audit so as to 
obtain all the information and explanations 
which we considered necessary in order 
to provide us with sufficient evidence to 
give reasonable assurance that the financial 
statements and the part of the Directors' 
Remuneration Report to be audited are 
free from material misstatement, whether 
caused by fraud or other irregularity or error. 
In forming our opinion we also evaluated 
the overall adequacy of the presentation 
of information in the financial statements 
and the part of the Directors' Remuneration 
Report to be audited.

Opinion 
In our opinion:
·  the Group financial statements give a true  
  and fair view, in accordance with IFRSs as
  adopted by the EU, of the state of the
  Group's affairs as at 31 December 2008 and
  of its profit for the year then ended;
·  the Group financial statements have been
  properly prepared in accordance with the
  Companies Act 1985 and Article 4 of the IAS
  Regulation; 
·  the Parent Company financial statements
  give a true and fair view, in accordance with
  UK Generally Accepted Accounting Practice,
  of the state of the Parent Company's affairs
  as at 31 December 2008 and of its profit for

the year then ended; 

·  the Parent Company financial statements
  and the part of the Directors' Remuneration
  Report to be audited have been properly
  prepared in accordance with the Companies
  Act 1985; and 
·  the information given in the Directors'
  Report is consistent with the financial
  statements. 

KPMG Audit Plc
Chartered Accountants
Registered Auditor
Cardiff

3 March 2009

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4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 8   f I n A n c I A L   s tAt E M E n t s

Consolidated income statement 

      Year ended: 

31 December 
2008

31 December 
2007

Note:

£000

£000

301,460

(131,624)

169,836

193,863

34,726

24,381

233,075

(90,839)

142,236

176,878

20,448

24,572

5

6

7

8

Insurance premium revenue

Insurance premium ceded to reinsurers

Net insurance premium revenue

Other revenue

Profit commission

Investment and interest income

Net revenue

422,806

364,134

Insurance claims and claims handling expenses

(213,780)

(172,611)

Insurance claims and claims handling expenses  
   recovered from reinsurers

Net insurance claims

Expenses

Share scheme charges

Total expenses

Operating profit

Finance charges

Profit before tax

Taxation expense

Profit after tax attributable to equity holders 
   of the Company

Earnings per share:

Basic 

Diluted

Dividends declared (total)

Dividends declared (per share)

99,204

(114,576)

(99,763)

(5,924)

(220,263)

72,816

(99,795)

(78,986)

(2,971)

(181,752)

202,543

182,382

(25)

(284)

202,518

182,098

(57,580)

(54,682)

144,938

127,416

54.9p

54.9p

128,515

49.2p

 48.6p

48.6p

116,016

44.6p

9

9, 25

12

10

13

15

15

14

14

Consolidated balance sheet 

ASSETS

Property, plant and equipment

Intangible assets

Financial assets

Reinsurance assets

Deferred income tax

Trade and other receivables

Cash and cash equivalents

      As at:

31 December 
2008

31 December 
2007

Note

£000

£000

16

17

18

19

24

18, 20

18, 21

11,002

75,685

586,935

170,594

-

25,501

144,286

7,708

69,063

481,848

131,668

1,629

22,633

155,773

Total assets

1,014,003

870,322

EQuITY

Share capital

Share premium account

Retained earnings

Other reserves

Total equity

LIABILITIES 

Insurance contracts

Deferred income tax

Trade and other payables

Current tax liabilities

Total liabilities

25

26

26

26

19

24

18, 22

265

13,145

251,821

10,338

263

13,145

223,828

396

275,569

237,632

439,556

10,327

270,088

18,463

363,060

-

239,593

30,037

738,434

632,690

Total equity and total liabilities 

1,014,003

870,322

These financial statements were approved by the Board of Directors on 27 February 2009 and 
were signed on its behalf by:

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Director

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 0   f I n A n c I A L   s tAt E M E n t s

Consolidated statement of recognised income and expense 

Exchange differences on translation of foreign operations

Net income recognised directly in equity

31 December 
2008

31 December 
2007

£000

9,942

9,942

£000

429

429

Profit for the period

144,938

127,416

Total recognised income and expense for the period

154,880

127,845

A D M I R A L   G R O U P   p l c    1

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31 
December 
2008

31 
December 
2007

£000

144,938

£000

127,416

Note

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Consolidated cash flow statement 

Profit after tax

Adjustments for non-cash items:

- Depreciation

- Amortisation of software

- Change in unrealised gains on investments 

- Share scheme charge

25

 Loss on disposal of property, plant and equipment and 
  software

Change in gross insurance contract liabilities 

Change in reinsurance assets

Change in trade and other receivables, including from 
  policyholders

 Change in trade and other payables, including tax and 
  social security

Interest expense

  Taxation expense

Cash flows from operating activities, before movements 
   in investments

Net cash flow into investments held at fair value

Cash flows from operating activities, net of movements in 
  investments

Interest payments

Taxation payments

Net cash flow from operating activities

3,746

1,390

796

11,320

30

76,496

(38,926)

3,227

725

(1,123)

5,560

6

68,635

(56,979)

(36,466)

(14,772)

30,704

25

57,580

251,633

(76,049)

175,584

(25)

(56,949)

118,610

25,506

284

54,682

213,167

(76,849)

136,318

(284)

(49,477)

86,557

Cash flows from investing activities:

Purchases of property, plant and equipment and software

Net cash used in investing activities

(11,315)

(11,315)

(5,390)

(5,390)

Cash flows from financing activities:

Capital element of new finance leases

Repayment of finance lease liabilities

Equity dividends paid

Net cash used in financing activities

Net decrease in cash and cash equivalents

Cash and cash equivalents at 1 January

Effects of changes in foreign exchange rates

490

(699)

(128,515)

(128,724)

(21,429)

155,773

9,942

Cash and cash equivalents at end of period

21

144,286

457

(1,506)

(116,016)

(117,065)

(35,898)

191,242

429

155,773

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 2   f I n A n c I A L   s tAt E M E n t s

Notes to the financial 
statements

1.   General information and basis 

of preparation

General information
Admiral Group plc is a Company incorporated 
in England and Wales. Its registered office is 
at Capital Tower, Greyfriars Road, Cardiff CF10 
3AZ and its shares are listed on the London 
Stock Exchange. 

The financial statements comprise the 
results and balances of the Company and 
its subsidiaries (together referred to as the 
Group) for the year ended 31 December 2008 
and comparative figures for the year ended 31 
December 2007. The financial statements of 
the Company’s subsidiaries are consolidated in 
the Group financial statements. The Company 
controls 100% of the voting share capital of all 
its subsidiaries. The Parent Company financial 
statements present information about the 
Company as a separate entity and not about 
its Group. In accordance with International 
Accounting Standard (IAS) 24, transactions 
or balances between Group companies that 
have been eliminated on consolidation are not 
reported as related party transactions. 

The consolidated financial statements have 
been prepared and approved by the Directors 
in accordance with International Financial 
Reporting Standards (IFRS) as adopted by 
the European Union (EU). The Company has 
elected to prepare its Parent Company financial 
statements in accordance with UK Generally 
Accepted Accounting Practice (GAAP).

Adoption of new and revised standards
The Group has applied all adopted IFRS and 
interpretations endorsed by the EU at 31 
December 2008, including all amendments to 
extant standards that are not effective until later 
accounting periods, except for those listed below:
· Amendments to IAS 1 Presentation of Financial 
Statements: A Revised Presentation
· IFRIC 13 Customer Loyalty Programmes
·  Amendment to IFRS 2 Share –Based Payment:  
  Vesting Conditions and Cancellations
·  Amendment to IAS 23 Borrowing Costs

Amendments to IAS 1 Presentation of Financial 
Statements: A Revised Presentation is effective 

for periods beginning on or after 1 January 
2009 and the Group has elected not to adopt 
the Amendment in advance of the effective 
date. Although it will introduce a number of 
changes to the presentation of the primary 
financial statements, it will not change the 
recognition, measurement or disclosure of 
transactions or events that are required by 
other IFRS.

IFRIC 13 Customer Loyalty Programmes is 
effective for periods beginning on or after 
1 July 2008. It is not applicable during the 
current accounting period, and on adoption 
will not have a material impact on the Group’s 
financial statements.

Amendment to IFRS 2 Share –Based Payment: 
Vesting Conditions and Cancellations is 
effective for periods beginning on or after 1 
January 2009. On adoption, it will not have 
a material impact on the Group’s financial 
statements.

Amendment to IAS 23 Borrowing Costs is also 
effective for periods beginning on or after 1 
January 2009. It is not applicable during the 
current accounting period, and on adoption 
will not have a material impact on the Group’s 
financial statements.

There are a number of standards, amendments 
to standards and interpretations that were 
issued by 31 December 2008 but have either 
yet to be endorsed by the EU, or were 
endorsed shortly after the year end. These are 
as follows: 
·  Amendments to IAS 32 and IAS 1 Puttable    
  Financial Instruments and Obligations Arising  
  on Liquidation
·  Amendments to IFRS 1 and IAS 27 Cost of an  
  Investment in a Subsidiary, Jointly Controlled  
  Entity or Associate
·  Improvements to IFRSs (2007)
·  Revised IFRS 3 Business Combinations
·  Revised IFRS 1 First Time Adoption of IFRS
·  IFRIC 12 Service Concession Agreements
·  IFRIC 15 Agreements for the Construction of  
  Real Estate
·  IFRIC 16 Hedges of Net Investment in A  
  Foreign Operation
·  IFRIC 17 Distributions of Non-Cash Assets to  
  Owners

 
A D M I R A L   G R O U P   p l c    3

·   Amendments to IAS 27 Consolidated and
  Separate Financial Statements
· Amendment to IAS 39 Financial Instruments:           
  Recognition and Measurement: Eligible   
  Hedged Items
·  Amendment to IAS 39 Reclassification of
  Financial Assets: Effective Date and Transition

Basis of preparation
The accounts have been prepared on a 
going concern basis. In considering the 
appropriateness of this assumption, the Board 
have reviewed the Group's projections for the 
next twelve months and beyond, including 
cash flow forecasts and regulatory capital 
surpluses. The Group has no debt. 

It is not anticipated that any of the standards, 
interpretations or amendments above will 
have a material impact on the Group’s financial 
statements in future periods.

As a result of this review the Directors have 
satisfied themselves that it is appropriate to 
prepare these financial statements on a going 
concern basis.

The following IFRS have been adopted and 
applied by the Group for the first time in 
these financial statements:
·  IFRS 8 Operating Segments 
·   IFRIC 11 IFRS 2 Group and Treasury Share
   Transactions
·   IFRIC 14 IAS 19 The Limit of a Defined Benefit
   Asset, Minimum Funding Requirements and
  their Interaction
·  Amendments to IAS 39 and IFRS 7
  Reclassification of Financial Instruments

The Group has elected to adopt IFRS 8 
Operating Segments in advance of its effective 
date (periods beginning on or after 1 January 
2009). IFRS 8 introduces the management 
approach to segment reporting based on 
information presented to the Group’s Board 
of Directors. Following adoption of IFRS 8, the 
Group’s reporting segments have not changed 
significantly but have been sub-divided into a 
larger number of segments based in line with 
the increasing materiality of certain operations 
within the Group. For further information, 
refer to note 4 to the financial statements.

IFRIC 11 addresses whether share based payments 
accounted for as equity-settled in consolidated 
financial statements, should be treated as equity 
or cash settled in the subsidiary. As it does not 
address treatment in the consolidated financial 
statements, it has no impact on the consolidated 
financial results or position of the Group for the 
current or previous financial years.

IFRIC 14 addresses the accounting treatment of 
a defined benefit pension scheme asset and is 
therefore not applicable to the Group in the 
current or previous financial years.

Amendments to IAS 39 and IFRS 7 address 
reclassification of financial assets. The Group 
has not reclassified any financial assets so that 
standard is also not applicable.

The accounting policies set out in note 3 to 
the financial statements have, unless otherwise 
stated, been applied consistently to all periods 
presented in these Group financial statements. 

The financial statements are prepared on the 
historical cost basis, except for the revaluation 
of financial assets classified as at fair value 
through profit or loss.

Subsidiaries are entities controlled by the 
Group. Control exists when the Group has 
the power, directly or indirectly, to govern the 
financial and operating policies of an entity 
so as to obtain benefits from its activities. In 
assessing control, potential voting rights that 
are currently exercisable or convertible are 
taken into account. The financial statements 
of subsidiaries are included in the consolidated 
financial statements from the date that control 
commences until the date that control ceases.

The preparation of financial statements 
in conformity with adopted IFRS requires 
management to make judgements, estimates 
and assumptions that affect the application of 
policies and reported amounts of assets and 
liabilities, income and expenses. The estimates 
and associated assumptions are based on 
historical experience and various other factors 
that are believed to be reasonable under 
the circumstances, the results of which form 
the basis of making the judgements about 
carrying values of assets and liabilities that 
are not readily apparent from other sources. 
The estimates and underlying assumptions 
are reviewed on an ongoing basis. Revisions 
to accounting estimates are recognised in the 
year in which the estimate is reviewed if this 
revision affects only that year, or in the year 
of the revision and future years if the revision 
affects both current and future years.

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4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    f I n A n c I A L   s tAt E M E n t s

2.   Critical accounting 

judgements and estimates

Judgements:
In applying the Group’s accounting policies as 
described in note 3, management has primarily 
applied judgement in the classification of the 
Group’s contracts with reinsurers as quota 
share reinsurance contracts. A contract is 
required to transfer significant insurance risk 
in order to be classified as such. Management 
reviews all terms and conditions of the 
contract, and if necessary obtains the opinion 
of an independent expert at the negotiation 
stage in order to be able to make these 
judgements.

Estimation techniques used in calculation 
of claims provisions:
Estimation techniques are used in the 
calculation of the provisions for claims 
outstanding, which represents a projection of 
the ultimate cost of settling claims that have 
occurred prior to the balance sheet date and 
remain unsettled at the balance sheet date.

The key area where these techniques are used 
relates to the ultimate cost of reported claims. 
A secondary area relates to the emergence of 
claims that occurred prior to the balance sheet 
date, but had not been reported at that date.

The estimates of the ultimate cost of reported 
claims are based on the setting of claim 
provisions on a case-by-case basis, for all but 
the simplest of claims.

The sum of these provisions are compared 
with projected ultimate costs using a variety 
of different projection techniques (including 
incurred and paid chain ladder and an average 
cost of claim approach) to allow an actuarial 
assessment of their likely accuracy. They 
include allowance for unreported claims.

The most significant sensitivity in the use of 
the projection techniques arises from any 
future step change in claims costs, which 
would cause future claim cost inflation to 
deviate from historic trends. This is most 
likely to arise from a change in the regulatory 
or judicial regime that leads to an increase 
in awards or legal costs for bodily injury 
claims that is significantly above or below the 
historical trend.

The claims provisions are subject to 
independent review by the Group’s actuarial 

advisors. For further detail on objectives, 
policies and procedures for managing 
insurance risk, refer to note 19 of the financial 
statements.

Future changes in claims reserves also impact 
profit commission income, as the recognition 
of this income is dependent on the loss 
ratio booked in the financial statements, and 
cash receivable is dependent on actuarial 
projections of ultimate loss ratios.

3.   Significant accounting 

policies

a) Revenue recognition Premiums, ancillary 
income and profit commission:
Premiums relating to insurance contracts are 
recognised as revenue proportionally over the 
period of cover.

Income earned on the sale of ancillary 
products and income from policies paid 
by instalments is credited to the income 
statement over the period matching the 
Group’s obligations to provide services. Where 
the Group has no remaining contractual 
obligations, the income is recognised 
immediately. An allowance is made for 
expected cancellations where the customer 
may be entitled to a refund of ancillary 
amounts charged.

Under some of the co-insurance and 
reinsurance contracts under which motor 
premiums are shared or ceded, profit 
commission may be earned on a particular 
year of account, which is usually subject to 
performance criteria such as loss ratios and 
expense ratios. The commission is dependent 
on the ultimate outcome of any year, with 
income being recognised based on loss and 
expense ratios used in the preparation of the 
financial statements. 

Revenue from Gladiator and Confused.com: 
Commission from these activities is credited 
to income on the sale of the underlying 
insurance policy.

Investment income:
Investment income from financial assets 
comprises interest income and net gains (both 
realised and unrealised) on financial assets 
classified as fair value through profit and loss 
or held to maturity deposits. 

A D M I R A L   G R O U P   p l c    

b) Foreign currency translation
Functional and presentation currency
Items included in the financial statements 
of each of the Group’s entities are measured 
using the currency of the primary economic 
environment in which the entity operates 
(‘the functional currency’). The consolidated 
financial statements are presented in 
thousands of pounds sterling, which is the 
Group’s presentation currency. 

Transactions and balances
Foreign currency transactions are translated 
into the functional currency using the 
exchange rates prevailing at the dates of the 
transactions. Foreign exchange gains and 
losses resulting from the settlement of such 
transactions, and from the translation at year 
end exchange rates of monetary assets and 
liabilities denominated in foreign currencies 
are recognised in the income statement.

Translation differences on non-monetary 
items, such as equities held at fair value 
through profit or loss, are reported as part 
of the fair value gain or loss. Translation 
differences on non-monetary items are 
included in the fair value reserve in equity. 

Translation of financial statements of 
foreign operations
The financial statements of foreign operations 
whose functional currency is not pounds 
sterling are translated into the Group 
presentation currency (sterling) as follows:

(i)  Assets and liabilities for each balance
sheet presented are translated at the  
closing rate at the date of that balance   
sheet;

(ii)   Income and expenses for each income
statement are translated at average
exchange rates (unless this average
is not a reasonable approximation of the
cumulative effect of the rates prevailing
on the transaction dates, in which case
income and expenses are translated at the
date of the transaction); and

(iii)   All resulting exchange differences are

recognised as a separate component of
equity. 

On disposal of a foreign operation, the 
cumulative amount recognised in equity 
relating to that particular operation is 
recognised in the income statement.

c) Insurance contracts and reinsurance assets
Premium:
The proportion of premium receivable on in-force 
policies relating to unexpired risks is reported in 
insurance contract liabilities and reinsurance assets 
as the unearned premium provision – gross and 
reinsurers’ share respectively. 

Claims: 
Claims and claims handling expenses are 
charged as incurred, based on the estimated 
direct and indirect costs of settling all 
liabilities arising on events occurring up to the 
balance sheet date. 

The provision for claims outstanding 
comprises provisions for the estimated cost 
of settling all claims incurred but unpaid at 
the balance sheet date, whether reported or 
not. Anticipated reinsurance recoveries are 
disclosed separately as assets.

Whilst the Directors consider that the 
gross provisions for claims and the related 
reinsurance recoveries are fairly stated on the 
basis of the information currently available to 
them, the ultimate liability will vary as a result 
of subsequent information and events and 
may result in significant adjustments to the 
amounts provided. 

Adjustments to the amounts of claims provisions 
established in prior years are reflected in the 
income statement for the period in which the 
adjustments are made and disclosed separately 
if material. The methods used, and the estimates 
made, are reviewed regularly.

Provision for unexpired risks is made where 
necessary for the estimated amount required 
over and above unearned premiums to meet 
future claims and related expenses. 

Co-insurance:
The Group has entered into certain co-
insurance contracts under which insurance 
risks are shared on a proportional basis, with 
the co-insurer taking a specific percentage of 
premium written and being responsible for 
the same proportion of each claim. As the 
contractual liability is several and not joint, 
neither the premiums nor claims relating 
to the co-insurance are included in the 
income statement. Under the terms of these 
agreements the co-insurers reimburse the 
Group for the same proportionate share of 
the costs of acquiring the business.

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4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    f I n A n c I A L   s tAt E M E n t s

Reinsurance assets:
Contracts entered into by the Group 
with reinsurers under which the Group is 
compensated for losses on the insurance 
contracts issued by the Group are classified 
as reinsurance contracts. A contract is only 
accounted for as an insurance or reinsurance 
contract where there is significant insurance risk 
transfer between the insured and the insurer. 

The benefits to which the Group is 
entitled under these contracts are held as 
reinsurance assets. 

The Group assesses its reinsurance assets for 
impairment on a regular basis, and in detail every 
six months. If there is objective evidence that the 
asset is impaired, then the carrying value will be 
written down to its recoverable amount.

d) Intangible assets
Goodwill:
All business combinations are accounted for 
using the purchase method. Goodwill has 
been recognised in acquisitions of subsidiaries, 
and represents the difference between the 
cost of the acquisition and the fair value of 
the net identifiable assets acquired. 

The classification and accounting treatment 
of acquisitions occurring before 1 January 
2004 have not been reconsidered in preparing 
the Group’s opening IFRS balance sheet at 1 
January 2004 due to the exemption available 
in IFRS 1 (First time adoption). In respect of 
acquisitions prior to 1 January 2004, goodwill is 
included at the transition date on the basis of 
its deemed cost, which represents the amount 
recorded under UK GAAP, which was tested 
for impairment at the transition date. On 
transition, amortisation of goodwill has ceased 
as required by IAS 38.

Goodwill is stated at cost less any 
accumulated impairment losses. Goodwill 
is allocated to cash generating units (CGU’s) 
according to business segment and is reviewed 
annually for impairment. 

The Goodwill held on the balance sheet at 31 
December 2008 is allocated solely to the UK 
car insurance segment. 

Impairment of goodwill:
The annual impairment review involves 
comparing the carrying amount to the 
estimated recoverable amount (by allocating 
the goodwill to CGU’s) and recognising an 
impairment loss if the recoverable amount 

is lower. Impairment losses are recognised 
through the income statement and are not 
subsequently reversed. 

The recoverable amount is the greater of the 
net realisable value and the value in use of the 
CGU.

The value in use calculations use cash flow 
projections based on financial budgets 
approved by management covering a three 
year period. Cash flows beyond this period are 
considered, but not included in the calculation. 
The discount rate applied to the cashflow 
projections in the value in use calculations is 
9.2%, based on the Group’s weighted average 
cost of capital.

The key assumptions used in the value in use 
calculations are those regarding growth rates 
and expected changes in pricing and expenses 
incurred during the period. Management 
estimates growth rates and changes in pricing 
based on past practices and expected future 
changes in the market. 

Deferred acquisition costs:
Acquisition costs comprise all direct and 
indirect costs arising from the conclusion of 
insurance contracts. Deferred acquisition costs 
represent the proportion of acquisition costs 
incurred that corresponds to the unearned 
premiums provision at the balance sheet date. 
This balance is held as an intangible asset. It 
is amortised over the term of the contract as 
premium is earned. 

Software:
Purchased software is recognised as an 
intangible asset and amortised over its 
expected useful life (generally between two 
and four years). The carrying value is reviewed 
every six months for evidence of impairment, 
with the value being written down if any 
impairment exists. Impairment may be 
reversed if conditions subsequently improve.

e)   Property, plant and equipment and 

depreciation

All property, plant and equipment is stated 
at cost less accumulated depreciation. 
Depreciation is calculated using the straight-
line method to write off the cost less 
residual values of the assets over their useful 
economic lives. These useful economic lives 
are as follows:

A D M I R A L   G R O U P   p l c    

Motor vehicles

Fixtures, fittings and 
equipment

4 years

4 years

Computer equipment

2 to 4 years

Improvements to short 
leasehold properties

4 years

Impairment of property, plant and 
equipment
In the case of property plant and equipment, 
carrying values are reviewed at each balance 
sheet date to determine whether there are 
any indications of impairment. If any such 
indications exist, the asset’s recoverable 
amount is estimated and compared to the 
carrying value. The carrying value is the higher 
of the net realisable value and the asset’s 
value in use. Impairment losses are recognised 
through the income statement.

f) Leased assets
The rental costs relating to assets held under 
operating leases are charged to the income 
statement on a straight-line basis over the life 
of the lease. 

Leases under the terms of which the Group 
assumes substantially all of the risks and 
rewards of ownership are classed as finance 
leases. Assets acquired under finance leases are 
included in property, plant and equipment at 
fair value on acquisition and are depreciated in 
the same manner as equivalent owned assets. 
Finance lease and hire purchase obligations 
are included in creditors, and the finance costs 
are spread over the periods of the agreements 
based on the net amount outstanding.

g)   Financial assets – investments and 

receivables
Initial recognition
Financial assets within the scope of IAS 39 
are classified as financial assets at fair value 
through profit or loss (FVTPL), loans and 
receivables or held to maturity investments. 
The Group has not held any derivative 
instruments in the years ending 31 December 
2008 and 31 December 2007.

At initial recognition assets are recognised 
at fair value and classified according to the 
purpose for which they were acquired: 

The Group's investments in money market 
liquidity funds are designated as financial 
assets at fair value through profit or loss at 
inception. 

This designation is permitted under IAS 39, as 
the investments in money market funds are 
managed as a group of assets and internal 
performance evaluation of this group is 
conducted on a fair value basis. 

The Group’s deposits with credit institutions 
are classified as held to maturity investments 
which is consistent with the intention for 
which they were purchased.

Subsequent measurement
Financial assets at FVTPL are stated at 
fair value, with any resultant gain or loss 
recognised through the income statement.

Deposits with fixed maturities, classified as 
held to maturity investments are measured 
at amortised cost using the effective interest 
method. Movements in the amortised cost are 
recognised through the income statement, as 
are any impairment losses.

Receivables are stated at their amortised cost 
less impairment using the effective interest 
method. Impairment losses are recognised 
through the income statement.

Impairment of financial assets
The Group assesses at each balance sheet 
date whether any financial assets or groups 
of financial assets are impaired. Financial 
assets are impaired where there is evidence 
that one or more events occurring after the 
initial recognition of the asset, may lead to a 
reduction in the estimated future cashflows 
arising from the asset. 

Objective evidence of impairment may include 
default on cashflows due from the asset and 
reported financial difficulty of the issuer or 
counterparty. 

Derecognition of financial assets
A financial asset is derecognised when the 
rights to receive cashflows from that asset 
have expired or when the Group transfers the 
asset and all the attaching substantial risks and 
rewards relating to the asset, to a third party.

h) Cash and cash equivalents
Cash and cash equivalents includes cash in 
hand, deposits held at call with banks, and 
other short-term deposits with original 
maturities of three months or less.

i) Share capital
Shares are classified as equity when there is 
no obligation to transfer cash or other assets. 

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4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 8   f I n A n c I A L   s tAt E M E n t s

j) Employee benefits
Pensions:
The Group contributes to a number of defined 
contribution personal pension plans for its 
employees. The contributions payable to these 
schemes are charged in the accounting period 
to which they relate.

Employee share schemes:
The Group operates a number of equity 
settled compensation schemes for its 
employees. For schemes commencing 1 January 
2004 and after, the fair value of the employee 
services received in exchange for the grant of 
free shares under the schemes is recognised 
as an expense, with a corresponding increase 
in equity. 

The total charge expensed over the vesting 
period is determined by reference to the fair 
value of the free shares granted as determined 
at the grant date (excluding the impact of 
non-market vesting conditions). Non-market 
conditions such as profitability targets as 
well as staff attrition rates are included in 
assumptions over the number of free shares to 
vest under the applicable scheme. 

At each balance sheet date, the Group revises 
its assumptions on the number of shares to be 
granted with the impact of any change in the 
assumptions recognised through income.

Refer to note 25 for further details on share 
schemes. 

k) Taxation
Income tax on the profit or loss for the 
periods presented comprises current and 
deferred tax. 

Current tax:
Current tax is the expected tax payable on 
the taxable income for the period, using tax 
rates that have been enacted or substantively 
enacted by the balance sheet date, and 
includes any adjustment to tax payable in 
respect of previous periods. 

Current tax related to items recognised 
directly in equity is recognised in equity and 
not in the income statement.

Deferred tax:
Deferred tax is provided in full using the 
balance sheet liability method, providing for 
temporary differences arising between the 
carrying amount of assets and liabilities for 
accounting purposes, and the amounts used 
for taxation purposes. It is calculated at the 
tax rates that are expected to apply in the 
period when the liability is settled or the asset 
is realised.

A deferred tax asset is recognised only to the 
extent that it is probable that future taxable 
profits will be available against which the asset 
can be utilised.

The principal temporary differences arise 
from depreciation of property and equipment, 
share scheme charges and the tax treatment 
of Lloyd’s profits. The resulting deferred tax is 
charged or credited in the income statement, 
except in relation to share scheme charges 
where the amount of tax benefit credited 
to the income statement is limited to an 
equivalent credit calculated on the accounting 
charge. Any excess is recognised directly in 
equity.

l) Government grants
Government grants are recognised in the 
financial statements in the period where 
it becomes reasonably certain that the 
conditions attaching to the grant will be met, 
and that the grant will be received. 
Grants relating to assets are deducted from 
the carrying amount of the asset. The grant is 
therefore recognised as income over the life 
of the depreciable asset by way of a reduced 
depreciation charge. 

Grants relating to income are shown as a 
deduction in the reported expense. 

A D M I R A L   G R O U P   p l c    
A D M I R A L   G R O U P   p l c    

4. Operating segments

The Group has adopted IFRS 8 Operating Segments in advance of its effective date. IFRS 8  
adopts a strict management approach to segment reporting and requires that operating 
segments be identified on the same basis as financial information is reported internally to the 
chief operating decision maker for the purposes of allocating resources between segments and 
assessing their performance. 

IAS 14, the previously effective standard on segment reporting, was similar, in that identification 
of segments started with internal financial reporting to key management personnel. However its 
main focus was on components of the business with similar risks and generating similar returns 
which could potentially be very different to the management approach. 

The Group’s Directors consider that the adoption of IFRS 8 does not lead to a material change 
in the identification of the Group’s segments as the business segments reported to the Group’s 
Board of Directors have clearly defined lines of risk and reward. The Board of Directors is 
considered to be the chief operating decision maker for the Group.

Under IAS 14 in previous financial years, the primary segments were identified by business type. 
No secondary geographical segments were presented on materiality grounds. As described  
below the segments presented under IFRS 8 continue to be identified by business type. In 
addition, the Group’s Directors consider that the car insurance segment should be sub-divided 
into two geographical reportable segments; UK and Non-UK, on the basis of it being useful 
information to users of the financial statements rather than the breach of quantitative thresholds 
within the standard.

The following segments represent the principal split of business that is regularly reported to the 
Group’s Board of Directors, and therefore become the Group’s reportable segments under IFRS 8:

UK car insurance
The segment consists of the underwriting of car insurance and the generation of ancillary income 
in the UK. The Directors consider the results of these activities to be reportable as one segment 
as the activities carried out in generating the income are not independent of each other and are 
performed as one business. This mirrors the approach taken in management reporting.

Price comparison
The segment relates to the Group’s price comparison operation Confused.com. This operation 
had previously been combined with the Group’s commercial van insurance broker, Gladiator, to 
form an ‘Insurance Broking’ segment. However based on the management reporting approach, the 
Directors consider that Price comparison is an independent reportable segment.

Non-UK car insurance
The segment consists of the underwriting of car insurance and the generation of ancillary income 
outside of the UK. It specifically covers the Group’s Balumba.es, AdmiralDirekt.de and ConTe.it 
operations in Spain, Germany and Italy respectively. 

Other
The other segment includes the Gladiator broking operation in addition to certain central 
expenses, overseas development expenses, share scheme costs, finance charges and interest. 
None of these are reportable segments based on their immateriality. 

Taxes are not allocated across the segments and are included for the purposes of reconciliation 
to the Income Statement.

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 0   f I n A n c I A L   s tAt E M E n t s

Segment income, results and other information
An analysis of the Group’s revenue and results for the year ended 31 December 2008, by 
reportable segment are shown below. The accounting policies of the reportable segments are 
consistent with those presented in note 3 for the Group. 

UK car 
insurance

Price 
comparison

£000

£000

161,947

-

Non–UK 
car 
insurance

£000

7,889

31 December 2008

Other

£000

Group

£000

-

169,836

149,266

66,143

3,656

9,524

228,589

17,098

-

628

6,655

24,381

Net insurance  
   premium revenue

Other revenue and
   profit commission

Investment and 
   interest income

Net revenue

328,311

66,143

12,173

16,179

422,806

Net insurance claims

(105,123)

-

(9,453)

-

(114,576)

Expenses

(43,281)

(40,539)

(6,821)

(15,046)

(105,687)

Operating profit

179,907

25,604

(4,101)

1,133

202,543

Finance charges

Segment profit /
   (loss) before tax

Unallocated taxation
    expense

Group profit after tax

Other segment items:

Interest revenue

Interest expense

Capital expenditure

Depreciation and
   amortisation

-

-

-

(25)

(25)

179,907

25,604

(4,101)

1,108

202,518

(57,580)

144,938

6,655

25

25,906

15,960

-

15,330

13,442

-

882

313

-

6,655

9,611

2,131

25

83

74

A D M I R A L   G R O U P   p l c    1
A D M I R A L   G R O U P   p l c    1

Restated revenue and results for the corresponding reportable segments for the year ended 31 
December 2007 are shown below. 

31 December 2007 (Restated)

UK car 
insurance

Price 
comparison

Non–UK 
car 
insurance

£000

£000

£000

Other

£000

Group

£000

140,267

-

1,969

-

142,236

118,406

69,159

2,238

7,523

197,326

16,662

-

133

7,777

24,572

Net insurance  
   premium revenue

Other revenue and
   profit commission

Investment and    
   interest income

Net revenue

275,335

69,159

Net insurance claims

Expenses

(97,019)

(36,124)

-

(32,433)

Operating profit

142,192

36,726

Finance charges

-

-

4,340

(2,776)

(2,223)

(659)

-

15,300

364,134

-

(99,795)

(11,177)

(81,957)

4,123

(284)

182,382

(284)

Segment profit /      
   (loss) before tax

Unallocated taxation
   expense

Group profit after tax

Other segment items:

Interest revenue

Interest expense

Capital expenditure

Depreciation and
   amortisation

142,192

36,726

(659)

3,839

182,098

(54,682)

127,416

-

-

11,516

11,243

-

-

335

145

-

-

3,063

942

7,777

284

59

7,777

284

14,973

71

12,401

Segment revenues
The UK and Non–UK car insurance reportable segments derive all insurance premium income 
from external policyholders. Revenue within these segments is not derived from an individual 
policyholder that represents 10% or more of the Group’s total revenue.

The total of Price comparison revenues from transactions with other reportable segments is 
£11,050,000 (2007: £10,784,000).

Revenues from external customers for products and services is consistent with the split of 
reportable segment revenues as shown above.

Information about geographical locations
All material revenues from external customers, and net assets attributed to a foreign country  
are shown within the Non–UK car insurance reportable segment shown above.

i
i

n
n

2
2
0
0
0
0
8
8

A
A
d
d
m
m

i
i
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4
4
-
-
5
5

2
0
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7

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1
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w

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1
6
-
3
3

R
e
m
u
n
e
r
a
t
i
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n

G
o
v
e
r
n
a
n
c
e
&

3
4
-
4
7

&
D

i
r
e
c
t
o
r
s

r
e
p
o
r
t

B
o
a
r
d

o
f

D

i
r
e
c
t
o
r
s

4
8
-
5
3

i

F
n
a
n
c
a

i

l

s
t
a
t
e
m
e
n
t
s

5
4
-
1
0
4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 2   f I n A n c I A L   s tAt E M E n t s

Segment assets and liabilities

The identifiable segment assets and liabilities at 31 December 2008 are as follows. 

31 December 2008

UK car 
insurance

Price 
comparison 

Non–UK 
car 
insurance

Other Eliminations

£000

£000

£000

£000

£000

Plant, property 
   and equipment

6,649

1,079

3,112

162

Intangible assets

68,836

Financial assets

549,680

Reinsurance assets

149,521

-

-

-

6,849

37,255

21,073

-

-

-

-

-

-

-

Group

£000

11,002

75,685

586,935

170,594

Trade and other
   receivables 

Cash and cash
   equivalents

Reportable
   segment assets

Insurance contract
   liabilities

Trade and other
   payables

Reportable
   segment liabilities

Reportable
   segment net assets

Unallocated assets
   and liabilities

Total net assets

105,777

6,557

1,415

5,638

(93,886)

25,501

50,295

15,602

18,245

60,144

-

144,286

930,758

23,238

87,949

65,944

(93,886)

1,014,003

406,869

-

32,687

-

-

439,556

261,759

4,080

4,359

46,385

(46,495)

270,088

668,628

4,080

37,046

46,385

(46,495)

709,644

262,130

19,158

50,903

19,559

(47,391)

304,359

(28,790)

275,569

Unallocated assets and liabilities consist of deferred and current corporation tax balances. 
These assets and liabilities are not regularly reviewed by the Board of Directors in the reportable 
segment format.

There is an asymmetrical allocation of assets and income to the reportable segments, in that 
the interest earned on cash and cash equivalent assets deployed in the UK car insurance, Price 
comparison and Non-UK car insurance segments is allocated to the Other reportable segment. 

Eliminations represent inter-segment funding and balances included in trade and other 
receivables and other payables.

The restated segment assets and liabilities at 31 December 2007 are as follows.

31 December 2007 (Restated)

i
i

n
n

2
2
0
0
0
0
8
8

A
A
d
d
m
m

i
i
r
r
a
a

l
l

G
G
r
r
o
o
u
u
p
p

A D M I R A L   G R O U P   p l c    3

UK car 
insurance

Price 
comparison

Non–UK 
car 
insurance

Other

Eliminations

£000

£000

£000

£000

£000

Plant, property
   and equipment

6,288

508

760

152

Intangible assets

67,340

Financial assets

476,797

121,758

-

-

-

1,723

5,051

9,910

-

-

-

Group

£000

7,708

69,063

481,848

131,668

-

-

-

-

Reinsurance
   assets

Trade and other
   receivables

Cash and cash
   equivalents

Reportable     
   segment assets

Insurance contract 
   liabilities

Trade and other
   payables

Reportable
   segment liabilities

Reportable 
   segment net assets

Unallocated assets 
   and liabilities

Total net assets

18,070

6,325

3,785

8,194

(13,741)

22,633

79,877

15,906

10,166

49,824

-

155,773

770,130

22,739

31,395

58,170

(13,741)

868,693

347,814

-

15,246

-

-

363,060

228,130

4,324

6,300

2,767

(13,741)

239,593

575,944

4,324

21,546

2,767

(1,928)

602,653

194,186

18,415

9,849

55,403

(11,813)

266,040

(28,408)

237,632

i

h
g
h

l
i

g
h
t
s

4
4
-
-
5
5

2
0
0
8

i

F
n
a
n
c
a

i

l

6
-
7

s
t
a
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m
e
n
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C
h
a
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r

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a
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s

s
t
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8
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f

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’
s

1
0
-
1
5

i

B
u
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n
e
s
s

r
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w

i

1
6
-
3
3

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e
m
u
n
e
r
a
t
i
o
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G
o
v
e
r
n
a
n
c
e
&

3
4
-
4
7

&
D

i
r
e
c
t
o
r
s

r
e
p
o
r
t

B
o
a
r
d

o
f

D

i
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e
c
t
o
r
s

4
8
-
5
3

i

F
n
a
n
c
a

i

l

s
t
a
t
e
m
e
n
t
s

5
4
-
1
0
4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    f I n A n c I A L   s tAt E M E n t s

5.  Net insurance premium revenue

Total motor insurance premiums before co-insurance

Group gross premiums written after co-insurance

Outwards reinsurance premiums

31  December
2008

31 December
2007

£000

716,288

334,665

(140,264)

£000

631,251

260,901

(119,049)

Net insurance premiums written

194,401

141,852

Change in gross unearned premium provision

(33,204)

(27,826)

Change in reinsurers’ share of unearned premium
   provision 

8,639

28,210

Net insurance premium revenue 

169,836

142,236

The Group’s share of the car insurance business was underwritten by Admiral Insurance (Gibraltar) 
Limited (AIGL) and Admiral Insurance Company Limited (AICL). All contracts are short-term in 
duration, lasting for 10 or 12 months. 

6. Other revenue

Ancillary revenue 

Revenue from Confused.com 

Revenue from Gladiator

Instalment income earned

31  December
2008

31 December
2007

£000

109,774

66,143

9,524

8,422

£000

94,216

69,159

7,520

5,983

Total other revenue

193,863

176,878

Refer to the Business review for further detail on the sources of revenue.

 
A D M I R A L   G R O U P   p l c    

i
i

n
n

2
2
0
0
0
0
8
8

A
A
d
d
m
m

i
i
r
r
a
a

l
l

G
G
r
r
o
o
u
u
p
p

31  December
2008

31 December
2007

£000

34,726

£000

20,448

i

h
g
h

l
i

g
h
t
s

4
4
-
-
5
5

2
0
0
8

i

F
n
a
n
c
a

i

7. Profit commission

Total profit commission 

Source of profit commission:

Underwriting year:

2003 & prior

2004

2005

2006

2007

Total

2005

£000

3,858

9,110

1,767

-

-

2006

£000

6,770

8,075

4,701

380

-

Financial year:

2008

£000

2,611

5,522

8,846

9,221

8,526

2007

£000

3,657

6,811

8,263

1,717

-

14,735

19,926

20,448

34,726

8. Investment and interest income 

Net investment return

Interest receivable

Total investment and interest income 

31  December
2008

31 December
2007

£000

17,726

6,655

24,381

£000

16,795

7,777

24,572

l

6
-
7

s
t
a
t
e
m
e
n
t

C
h
a
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r

m
a
n
’
s

s
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a
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8
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9

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f

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u
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s

1
0
-
1
5

i

B
u
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e
s
s

r
e
v
e
w

i

1
6
-
3
3

R
e
m
u
n
e
r
a
t
i
o
n

G
o
v
e
r
n
a
n
c
e
&

3
4
-
4
7

&
D

i
r
e
c
t
o
r
s

r
e
p
o
r
t

B
o
a
r
d

o
f

D

i
r
e
c
t
o
r
s

4
8
-
5
3

i

F
n
a
n
c
a

i

l

s
t
a
t
e
m
e
n
t
s

5
4
-
1
0
4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    f I n A n c I A L   s tAt E M E n t s

9. Expenses and share scheme charges

Insurance
contracts
£000

31  December 2008                               31 December 2007
Insurance
contracts
£000

Other
£000

Other
£000

Total
£000

Total
£000

Acquisition
   of insurance
   contracts

Administration
   and other
   marketing costs

12,482 

-

12,482

8,420

-

8,420

19,726

67,555

87,281

13,314

57,252

70,566

Expenses

32,208

67,555

99,763

21,734

57,252

78,986

Share scheme
   charges

Total expenses
   and share
   scheme charges

-

5,924

5,924

-

2,971

2,971

32,208

73,479

105,687

21,734

60,223

81,957

Analysis of other administration and other marketing costs:

Ancillary sales expenses

Confused.com operating expenses

Gladiator operating expenses

Central overheads

Total

31  December
2008

31 December
2007

£000

17,893

40,539

6,719

2,404

67,555

£000

16,613

32,432

5,520

2,687

57,252

The £19,726,000 (2007: £13,314,000) administration and marketing costs allocated to insurance 
contracts is principally made up of salary costs.

 
 
A D M I R A L   G R O U P   p l c    

The gross amount of expenses, before recoveries from co-insurers and reinsurers is £211,181,000 
(2007: £167,773,000). This amount can be reconciled to the total expenses and share scheme 
charges above of £105,687,000 (2007: £81,957,000) as follows:

31  December
2008

31 December
2007

Gross expenses 

Co-insurer share of expenses 

Expenses, net of co-insurer share 

Adjustment for deferral of acquisition costs

£000

211,181

(72,783)

138,398

(5,974)

Expenses, net of co-insurer share (earned basis)

132,424

Reinsurer share of expenses (earned basis)

Total expenses and share scheme charges

(26,737)

105,687

£000

167,773

(66,430)

101,343

(3,687)

97,656

(15,699)

81,957

Reconciliation of expenses related to insurance contracts to reported Group expense ratio:

Insurance contract expenses from above

Add: claims handling expenses

Adjusted expenses

Net insurance premium revenue 

Reported expense ratio

31  December
2008

31 December
2007

£000

32,208

4,745

36,953

169,836

21.8%

£000

21,734

3,471

25,205

142,236

17.7%

i
i

n
n

2
2
0
0
0
0
8
8

A
A
d
d
m
m

i
i
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r
a
a

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l

G
G
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4
4
-
-
5
5

2
0
0
8

i

F
n
a
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c
a

i

l

6
-
7

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t
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a
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9

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1
0
-
1
5

i

B
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n
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s
s

r
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v
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w

i

1
6
-
3
3

R
e
m
u
n
e
r
a
t
i
o
n

G
o
v
e
r
n
a
n
c
e
&

3
4
-
4
7

&
D

i
r
e
c
t
o
r
s

r
e
p
o
r
t

B
o
a
r
d

o
f

D

i
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e
c
t
o
r
s

4
8
-
5
3

i

F
n
a
n
c
a

i

l

s
t
a
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m
e
n
t
s

5
4
-
1
0
4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 8   f I n A n c I A L   s tAt E M E n t s

10.   Staff costs and other expenses

Included in profit, before co-insurance arrangements are the following:

Salaries

Social security charges

Pension costs

Share scheme charges (see note 25)

Total staff expenses

Depreciation charge:

- Owned assets

- Leased assets

Amortisation charge:

- Software

- Deferred acquisition costs

Operating lease rentals:

- Buildings

Auditor’s remuneration:

- Fees payable for the audit of the Company’s annual
   accounts

- Fees payable for the audit of the Company’s subsidiary
   accounts

- Fees payable for other services

Loss on disposal of property, plant and equipment

Net foreign exchange gains

Analysis of fees paid to the auditor for other services:

Tax services

Other services

Total as above 

31 December 
2008

31 December 
2007

£000

60,725

7,678

713

11,320

£000

45,022

6,231

588

5,560

80,436

57,401

2,667

1,079

1,390

10,824

3,902

30

186

160

30

162

160

-

160

2,127

1,100

725

8,449

3,018

25

169

85

6

171

85

-

85

The amortisation of software and deferred acquisition cost assets is charged to expenses in the 
income statement. 

11.   Staff numbers (including Directors)

A D M I R A L   G R O U P   p l c    

i
i

n
n

2
2
0
0
0
0
8
8

A
A
d
d
m
m

i
i
r
r
a
a

l
l

G
G
r
r
o
o
u
u
p
p

Direct customer contact staff

Support staff

Total

12.   Finance charges

Finance lease interest

Letter of credit charges

Total finance charges

13. Taxation 

Current tax

Corporation tax on profits for the year

Over provision relating to prior periods 

Current tax charge

Deferred tax

Average for the year

2008
Number

2007
Number

2,354

731

3,085

1,839

525

2,364

31 December 
2008

31 December 
2007

£000

£000

25

-

25

243

41

284

31 December 
2008

31 December 
2007

£000

£000

50,104

(4,730)

45,374

56,194

(87)

56,107

Current period deferred taxation movement

12,102

(1,422)

Under / (over) provision relating to prior periods – 
   deferred tax

104

(3)

Total tax charge per income statement

57,580

54,682

Factors affecting the tax charge are:

Profit before tax

Corporation tax thereon at UK corporation tax rate of 28.5% 
(2007: 30%)

Expenses and provisions not deductible for tax purposes 

Other differences 

Adjustments relating to prior periods

31 December 
2008

31 December 
2007

£000

£000

202,518

182,098

57,718

54,629

414

(481)

(71)

178

(36)

(89)

i

h
g
h

l
i

g
h
t
s

4
4
-
-
5
5

2
0
0
8

i

F
n
a
n
c
a

i

l

6
-
7

s
t
a
t
e
m
e
n
t

C
h
a
i
r

m
a
n
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s

s
t
a
t
e
m
e
n
t

8
-
9

C
h
e
f

i

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x
e
c
u
t
i
v
e
’
s

1
0
-
1
5

i

B
u
s
n
e
s
s

r
e
v
e
w

i

1
6
-
3
3

R
e
m
u
n
e
r
a
t
i
o
n

G
o
v
e
r
n
a
n
c
e
&

3
4
-
4
7

&
D

i
r
e
c
t
o
r
s

r
e
p
o
r
t

B
o
a
r
d

o
f

D

i
r
e
c
t
o
r
s

4
8
-
5
3

i

F
n
a
n
c
a

i

l

s
t
a
t
e
m
e
n
t
s

Tax charge for the period as above

57,580

54,682

5
4
-
1
0
4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8 0   f I n A n c I A L   s tAt E M E n t s

14.   Dividends
Dividends were declared and paid as follows:

March 2007 (24.0p per share, paid May 2007) 

September 2007 (20.6p per share, paid October 2007)

March 2008 (23.2p per share, paid May 2008) 

July 2008 (26.0p per share, paid September 2008)

31 December 
2008

31 December 
2007

-

-

60,473

68,042

62,412

53,604

-

-

Total dividends

128,515

116,016

The dividends declared in March represent the final dividends paid in respect of the 2007 
and 2006 financial years. Dividends declared in September 2007 and July 2008 are interim 
distributions in respect of 2007 and 2008. 

A final dividend of 26.5p per share has been proposed in respect of the 2008 financial year. Refer 
to the Chairman’s statement and Business review for further detail.

15.   Earnings per share

31 December 
2008

31 December 
2007

Profit for the financial year after taxation (£000s)

144,938

127,416

Weighted average number of shares – basic 

Unadjusted earnings per share – basic 

263,821,341

261,981,843

54.9p

48.6p

Weighted average number of shares – diluted

264,188,008

262,291,843

Unadjusted earnings per share – diluted

54.9p

48.6p

The difference between the basic and diluted number of shares at the end of 2008 (being 
366,667) relates to awards committed, but not yet issued under the Group’s share schemes.  

Refer to note 25 for further detail.

16.   Property, plant and equipment

Improvements 
to short 
leasehold 
buildings

Computer 
equipment 

Office 
equipment

Furniture 
and 
fittings

Motor 
vehicles

£000

£000

£000

£000

£000

A D M I R A L   G R O U P   p l c   8 1

i
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2
2
0
0
0
0
8
8

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d
m
m

i
i
r
r
a
a

l
l

G
G
r
r
o
o
u
u
p
p

Cost

At 1 January 2007

Additions

Disposals

2,333

413

-

At 31 December 2007

2,746

Depreciation

At 1 January 2007

Charge for the year

Disposals

At 31 December 2007

Net book amount

648

577

-

1,225

11,191

2,129

(6)

13,314

7,348

1,858

(2)

9,204

4,169

781

-

1,812

170

(3)

4,950

1,979

2,716

611

-

3,327

1,350

178

(1)

1,527

At 1 January 2007

1,685

3,843

1,453

462

Net book amount

At 31 December 2007

1,521

4,110

1,623

452

Cost

At 1 January 2008

Additions

Disposals

2,746

1,297

-

13,314

3,534

(10)

4,950

1,837

-

1,979

371

-

At 31 December 2008

4,043

16,838

6,787

2,350

Depreciation

At 1 January 2008

Charge for the year

Disposals

At 31 December 2008

Net book amount

1,225

692

-

1,917

9,204

1,983

(1)

11,186

3,327

841

-

4,168

1,527

227

-

1,754

Total

£000

19,517

3,493

(9)

23,001

12,069

3,227

(3)

12

-

-

12

7

3

-

10

15,293

5

2

12

10

-

22

10

3

-

13

7,448

7,708

23,001

7,049

(10)

30,040

15,293

3,746

(1)

19,038

At 31 December 2008

2,126

5,652

2,619

596

9

11,002

The net book value of assets held under finance leases is as follows:

Computer equipment

31 December 
2008

31 December 
2007

1,561

2,149

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i

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4
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5

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7

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-
1
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6
-
3
3

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r
a
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i
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r
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a
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&

3
4
-
4
7

&
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i
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c
t
o
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s

r
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p
o
r
t

B
o
a
r
d

o
f

D

i
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c
t
o
r
s

4
8
-
5
3

i

F
n
a
n
c
a

i

l

s
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a
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e
m
e
n
t
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5
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-
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4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8 2   f I n A n c I A L   s tAt E M E n t s

17.   Intangible assets

Deferred 
acquisition 
costs

£000

Goodwill

£000

Software

£000

Total

£000

62,354

-

-

3,445

9,584

(8,449)

958

1,896

(725)

66,757

11,480

(9,174)

Carrying amount:

At 1 January 2007

Additions

Amortisation charge

At 31 December 2007

62,354

4,580

2,129

69,063

Additions

Amortisation charge

Disposals

-

-

-

14,591

(10,824)

-

4,266

(1,390)

(21)

18,857

(12,214)

(21)

At 31 December 2008

62,354

8,347

4,984

75,685

Goodwill relates to the acquisition of Group subsidiary EUI Limited (formerly Admiral Insurance 
Services Limited) in November 1999. It is allocated solely to the UK car insurance segment. As 
described in the accounting policies, the amortisation of this asset ceased on transition to IFRS 
on 1 January 2004. All annual impairment reviews since the transition date have indicated that the 
estimated recoverable value of the asset is greater than the carrying amount and therefore no 
impairment losses have been recognised. 

18.  Financial assets and liabilities

The Group’s financial instruments can be analysed as follows:

A D M I R A L   G R O U P   p l c   8 3

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0
0
0
0
8
8

A
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i
i
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a
a

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G
G
r
r
o
o
u
u
p
p

Financial assets:

Investments held at fair value 

Held to maturity deposits with credit institutions

Receivables – amounts owed by policyholders

31 December 
2008

31 December 
2007

£000

£000

310,831

100,032

176,072

335,608

-

146,240

Total financial assets per consolidated balance sheet

586,935

481,848

Trade and other receivables

Cash and cash equivalents

Financial liabilities:

Trade and other payables

25,501

144,286

22,633

155,773

756,722

660,254

270,088

239,593

All receivables from policyholders are due within 12 months of the balance sheet date.

All investments held at fair value are invested in AAA-rated money market liquidity funds. These 
funds (spread across three very large providers) target a 7 day LIBID return with capital security 
and low volatility and continue to achieve these goals.

The amortised cost carrying amount of held to maturity deposits and receivables is a reasonable 
approximation of fair value.

Objectives, policies and procedures for managing financial assets and liabilities
The Group’s activities expose it primarily to the significant financial risks of credit risk, liquidity 
risk, interest rate risk and foreign exchange risk. The Board of Directors has delegated the task 
of supervising risk management and internal control to the Risk Management Committee (RMC). 
There is also an Investment Committee that makes recommendations to the Board on the 
Group’s investment strategy. 

There are several key elements to the risk management environment throughout the Group. 
These are detailed in full in the Corporate Governance statement. Specific considerations for the 
risks arising from financial assets and liabilities are detailed below. 

Interest rate risk 
The Group considers interest rate risk to be the risk that unfavourable movements in interest 
rates could adversely impact on the capital values of financial assets and liabilities. This relates 
primarily to investments held at fair value. 

The Group has a policy of primarily investing in AAA-rated money market liquidity funds, which 
in turn invest in a mixture of very short dated fixed and variable rate securities, such as cash 
deposits, certificates of deposits, floating rate notes and other commercial paper. 

The funds are not permitted to have an average maturity greater than 60 days and hence are not 
subject to large movements in yield and value resulting from changes in market interest rates 
(as longer duration fixed income portfolios experience). Returns are likely to closely track the 
7 day LIBID benchmark and hence while the Group’s investment return will vary according to 
market interest rates, the capital value of these investment funds will not be impacted by rate 
movements. The interest rate risk arising is therefore considered to be minimal.

i

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-
5
5

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8

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6
-
7

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8
-
9

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1
0
-
1
5

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1
6
-
3
3

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3
4
-
4
7

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D

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4
8
-
5
3

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a
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8    f I n A n c I A L   s tAt E M E n t s

The Group also holds a number of fixed rate, longer-term deposits with UK credit institutions 
rated A or above. These are classified as held to maturity and valued at amortised cost. Therefore 
neither the capital value of the deposits, or the interest return will be impacted by fluctuations 
in interest rates. 

No sensitivity analysis to interest rates has been presented on materiality grounds. 

Credit risk
The Group defines credit risk as the risk of loss if another party fails to perform its obligations or 
fails to perform them in a timely fashion. The key areas of exposure to credit risk for the Group 
result through its reinsurance programme, investments and bank deposits and to a lesser extent, 
policyholder receivables. 

Economic and financial market conditions have led the Directors to consider counterparty 
exposure more frequently and in significant detail. The Directors consider that the policies and 
procedures in place to manage credit exposure continue to be appropriate for the Group’s risk 
appetite, and no material credit losses have been experienced by the Group. 

There are no specific concentrations of credit risk with respect to investment counterparties 
due to the structure of the liquidity funds which invest in a wide range of very short duration, 
high quality securities. Cash balances and deposits are placed only with credit institutions with a 
financial strength rating of A or above. 

To mitigate the risk arising from exposure to reinsurers, the Group only conducts business with 
companies of specified financial strength ratings. In addition, most contracts are operated on a 
funds withheld basis, which substantially reduces credit risk.

The other principal form of credit risk is in respect of amounts due from policyholders due to 
the potential for default on credit card payments. The impact of this is mitigated by the large 
customer base and low average level of balance recoverable. There is also mitigation by the 
operation of numerous high and low level controls in this area, including payment on policy 
acceptance as opposed to inception and automated cancellation procedures for policies in 
default.

The fair value of receivables from policyholders represents the maximum exposure to credit 
risk. The group does not use credit derivatives or similar instruments to mitigate exposure. The 
amount of bad debt expense relating to policyholder debt charged to the income statement in 
2007 and 2008 is insignificant. 

There were no significant financial assets that were past due at the close of either 2008 or 2007.

The Group’s credit risk exposure to assets with external ratings is as follows:

Rating

31 December 
2008

31 December 
2007

Financial institutions – Money market funds

Financial institutions – Credit institutions

Financial institutions – Credit institutions

Reinsurers

AAA

AA

A

A

£000

310,831

115,613

128,705

64,491

£000

335,608

133,179

22,591

45,546

A D M I R A L   G R O U P   p l c   8 

 Foreign exchange risks
Foreign exchange risks arise from unfavourable movements in foreign exchange rates that could 
adversely impact the valuation of overseas assets. 

The Group may be exposed to foreign exchange risk through its expanding operations in Europe. 
Although the relative size of the European operations means that the risks are relatively small, 
increasingly volatile foreign exchange rates result in larger potential gains or losses. Assets held to 
fund insurance liabilities are held in the currency of the liabilities, however surplus assets held as 
regulatory capital in foreign currencies remain exposed. 

Liquidity risk
Liquidity risk is defined as the risk that the Group does not have sufficient, available, financial 
resources to enable it to meet its obligations as they fall due, or can only secure them at 
excessive cost. 

The Group has traditionally been strongly cash generative due to the large proportion of profit 
arising from non-underwriting activity. Further, as noted above, a significant portion of insurance 
funds are invested in money market liquidity funds with same day liquidity features, meaning 
that the vast majority of the Group cash and investments are immediately available. The current 
uncertainty in credit markets is not likely to impact this. 

A breakdown of the Group’s financial liabilities – trade and other payables is shown in note 22. 
In terms of the maturity profile of these liabilities, all amounts may potentially mature within 
12 months of the balance sheet date except for a minority of finance lease liabilities which will 
expire after 12 months. (Refer to note 23 for further detail)

In practice, the Group’s Directors expect actual cashflows to be consistent with this maturity 
profile except for amounts owed to co-insurers and reinsurers. Of the total amounts owed to 
co-insurers and reinsurers of £147.9m (2007: £134.7m), £77.5m (2007: £62.9m) is held under funds 
withheld arrangements and therefore not expected to be settled within 12 months.

All financial assets will mature within 12 months. The Group’s Directors believe that the cashflows 
arising from these assets will be consistent with this profile.

Liquidity risk is therefore considered to be insignificant.

Fair value
The carrying value of all of the Group’s financial assets equate to fair value. For money market 
funds, cash at bank and deposits, the fair value approximates to the book value due to their 
short maturity. 

Objectives, policies and procedures for managing capital
For details of objectives, policies and procedures for managing capital, and external capital 
requirements, refer to the Business review.

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8
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4
4
-
-
5
5

2
0
0
8

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a

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6
-
7

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a
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8
-
9

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1
0
-
1
5

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i

1
6
-
3
3

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a
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3
4
-
4
7

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4
8
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5
3

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8    f I n A n c I A L   s tAt E M E n t s

19.   Reinsurance assets and insurance contract liabilities 

A)  Objectives, policies and procedures for the management of insurance risk:

The Group is involved in issuing motor insurance contracts that transfer risk from policyholders 
to the Group and its underwriting partners. 

Insurance risk primarily involves uncertainty over the occurrence, amount or timing of claims 
arising on insurance contracts issued. 

The key reserving risk is that the frequency and / or value of the claims arising exceeds 
expectation and the value of insurance liabilities established.

The Board of Directors is responsible for the management of insurance risk, although as 
mentioned in note 18, it has delegated the task of supervising risk management to the Risk 
Management Committee.

The Board implements certain policies in order to mitigate and control the level of insurance risk 
accepted by the Group. These include underwriting partnership arrangements, pricing policies 
and claims management and administration policies.

A number of the key elements of these policies and procedures are detailed below:

i)  Co-insurance and reinsurance:

As noted in the Business review above, the Group cedes a significant amount of the motor 
insurance business written to external underwriters. In 2008, 55% of the risk was shared under a 
co-insurance contract, under which the primary risk is borne by the co-insurer. 

A further 17.5% was ceded under quota share reinsurance contracts. 

As well as these proportional arrangements, an excess of loss reinsurance programme is also 
purchased to protect the Group against very large individual claims and catastrophe losses.

ii)  Data driven pricing:

The Group’s underwriting philosophy is focused on a sophisticated data-driven approach to 
pricing and underwriting and on exploiting the competitive advantages direct insurers enjoy over 
traditional insurers through:

· Collating and analysing more comprehensive data from customers;
· Tight control over the pricing guidelines in order to target profitable business sectors; and
· Fast and flexible responsiveness to data analysis and market trends.

The Group is committed to establishing premium rates that appropriately price the underwriting 
risk and exposure. Rates are set utilising a larger than average number of underwriting criteria. 

The Directors believe that there is a strong link between the increase in depth of data that the 
Group has been able to collate over time and the lower than average historic reported loss ratios 
enjoyed by the Group.

iii)  Effective claims management:

The Group adopts various claims management strategies designed to ensure that claims are paid 
at an appropriate level and to minimise the expenses associated with claims management. These 
include:

A D M I R A L   G R O U P   p l c   8 

·  An effective, computerised workflow system (which along with the appropriate level of  
  resources employed helps reduce the scope for error and avoids significant backlogs);
·  Use of an outbound telephone team to contact third parties aiming to minimise the potential  
  claims costs and to ensure that more third parties utilise the Group approved repairers;
·  Use of sophisticated and innovative methods to check for fraudulent claims.

Concentration of insurance risk:

The Directors do not believe there are significant concentrations of insurance risk. This is because, 
although the Group only writes one line of insurance business, the risks are spread across a large 
number of people and a wide regional base. 

B)  Sensitivity of recognised amounts to changes in assumptions:

The following table sets out the impact on equity at 31 December 2008 that would result from a 
1 per cent change in the loss ratios used for each underwriting year for which material amounts 
remain outstanding. 

2003

2004

2005

2006

2007

2008

Total

 Underwriting year 

Loss ratio

53.5%

57.0% 67.0%

78.5%

80.5% 89.0%

Impact of 1% change 
   (£000s)

1,753

2,235

2,871

2,827

3,196

1,032

13,914

The impact is stated net of reinsurance and includes the change in net insurance claims along 
with the associated profit commission movements that result from changes in loss ratios.  The 
figures are stated net of tax at the current rate.

C)   Analysis of recognised amounts:

Gross:

Claims outstanding 

Unearned premium provision

Total gross insurance liabilities 

Recoverable from reinsurers:

Claims outstanding 

Unearned premium provision

Total reinsurers’ share of insurance liabilities 

Net:

Claims outstanding 

Unearned premium provision

31 December 
2008

31 December 
2007

£000

£000

282,273

157,283

242,576

120,484

439,556

363,060

103,794

66,800

170,594

178,479

90,483

76,055

55,613

131,668

166,521

64,871

Total insurance liabilities – net 

268,962

231,392

i
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0
8
8

A
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a
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G
G
r
r
o
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p

i

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g
h

l
i

g
h
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s

4
4
-
-
5
5

2
0
0
8

i

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n
a
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c
a

i

l

6
-
7

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a
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a
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8
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9

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1
0
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1
5

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1
6
-
3
3

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a
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a
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&

3
4
-
4
7

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r
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p
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B
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a
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d

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D

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o
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s

4
8
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3

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8 8   f I n A n c I A L   s tAt E M E n t s

D)  Analysis of re-estimation of claims provisions:

The following tables set out the cumulative impact, to 31 December 2008, of the retrospective 
re-estimation of claims provisions initially established at the end of the financial years stated. 
Figures are shown gross and net of reinsurance. These tables present data on an accident  
year basis.

Gross amounts:

Gross claims provision as
   originally estimated

Provision re-estimated as of:

One year later

Two years later

Three years later

Four years later

Five years later

Financial year ended 31 December

2004
£000

2005
£000

2006
£000

2007
£000

2008
£000

142,968

170,216

202,421

242,576

282,273

137,075

162,205

127,613

119,625

113,136

-

149,317

138,171

-

-

192,283

178,679

-

-

-

223,688

-

-

-

-

As re-estimated at 31  
    December 2008

113,136

138,171

178,679

223,688

Gross cumulative overprovision 

(29,832)

(32,045)

(23,742)

(18,888)

Net amounts:

Net claims provision as originally
   estimated

Provision re-estimated as of:

One year later

Two years later

Three years later

Four years later

Five years later

As re-estimated at 31 
   December 2008

Financial year ended 31 December

2004
£000

2005
£000

2006
£000

2007
£000

2008
£000

98,120

128,631

154,711

166,521

178,479

93,910

87,761

82,004

77,331

-

122,423

111,964

102,911

-

-

146,435

135,825

-

-

-

154,751

-

-

-

-

77,331

102,911

135,825

154,751

Net cumulative overprovision 

(20,789)

(25,720)

(18,886)

(11,770)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

A D M I R A L   G R O U P   p l c   8 

E)   Analysis of net claims provision releases:

The following table analyses the impact of movements in prior year claims provisions, in terms 
of their net value, and their impact on the reported loss ratio. This data is presented on an 
underwriting year basis.

Underwriting year:

2000

2001

2002

2003

2004

2005

2006

2007

Financial year ended 31 December

2004
£000

1,480

2,967

3,229

1,513

-

-

-

-

2005
£000

370

5,043

5,166

4,622

2,076

-

-

-

2006
£000

1,110

1,879

2,260

5,084

7,948

2,623

-

-

2007
£000

740

1,483

1,292

3,235

7,589

12,545

2,588

-

2008
£000

370

494

-

2,311

6,429

10,977

10,528

6,857

Total net release

9,189

17,277

20,904

29,472

37,966

Net premium revenue 

107,501

139,454

144,955

142,236

169,836

Release as % of net premium revenue 

8.5%

12.4%

14.4%

20.7%

22.4%

i
i

n
n

2
2
0
0
0
0
8
8

A
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d
d
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m

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i
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4
4
-
-
5
5

2
0
0
8

i

F
n
a
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c
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l

6
-
7

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t
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a
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a
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9

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1
0
-
1
5

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w

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1
6
-
3
3

R
e
m
u
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r
a
t
i
o
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G
o
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e
r
n
a
n
c
e
&

3
4
-
4
7

&
D

i
r
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c
t
o
r
s

r
e
p
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t

B
o
a
r
d

o
f

D

i
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c
t
o
r
s

4
8
-
5
3

i

F
n
a
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m
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t
s

5
4
-
1
0
4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 0   f I n A n c I A L   s tAt E M E n t s

F)   Reconciliation of movement in net claims provision:

Net claims provision at start of period

Net claims incurred

Net claims paid 

31 December 
2008

31 December 
2007

£000

166,521

109,830

(97,872)

£000

154,711

96,324

(84,514)

Net claims provision at end of period

178,479

166,521

G)   Reconciliation of movement in net unearned premium provision:

Net unearned premium provision at start of period

Written in the period

Earned in the period

31 December 
2008

31 December 
2007

£000

64,871

£000

65,025

194,401

(168,789)

141,851

(142,005)

Net unearned premium provision at end of period

90,483

64,871

20.   Trade and other receivables

Trade receivables

Prepayments and accrued income

31 December 
2008

31 December 
2007

£000

22,266

3,235

£000

20,747

1,886

Total trade and other receivables

25,501

22,633

21.   Cash and cash equivalents

Cash at bank and in hand

Cash on short term deposit

A D M I R A L   G R O U P   p l c    1

i
i

n
n

2
2
0
0
0
0
8
8

A
A
d
d
m
m

i
i
r
r
a
a

l
l

G
G
r
r
o
o
u
u
p
p

31 December 
2008

31 December 
2007

£000

£000

140,336

3,950

150,902

4,871

i

h
g
h

l
i

g
h
t
s

4
4
-
-
5
5

2
0
0
8

i

F
n
a
n
c
a

i

Total cash and cash equivalents 

144,286

155,773

Cash and cash equivalents includes cash in hand, deposits held at call with banks, and other 
short-term deposits with original maturities of three months or less.

22.  Trade and other payables

Trade payables

Amounts owed to co-insurers and reinsurers

Finance leases due within 12 months

Finance leases due after 12 months

Other taxation and social security liabilities 

Other payables

Accruals and deferred income (see below)

31 December 
2008

31 December 
2007

£000

10,760

147,942

126

14

9,492

18,830

82,924

£000

5,960

134,659

345

4

8,557

15,545

74,523

Total trade and other payables

270,088

239,593

Analysis of accruals and deferred income:

Premium receivable in advance of policy inception

Accrued expenses

Deferred income

31 December 
2008

31 December 
2007

£000

45,567

29,350

8,007

£000

38,477

26,948

9,098

Total accruals and deferred income as above

82,924

74,523

l

6
-
7

s
t
a
t
e
m
e
n
t

C
h
a
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r

m
a
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s
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8
-
9

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c
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i
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’
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1
0
-
1
5

i

B
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e
s
s

r
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v
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w

i

1
6
-
3
3

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m
u
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e
r
a
t
i
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G
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r
n
a
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&

3
4
-
4
7

&
D

i
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c
t
o
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s

r
e
p
o
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t

B
o
a
r
d

o
f

D

i
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e
c
t
o
r
s

4
8
-
5
3

i

F
n
a
n
c
a

i

l

s
t
a
t
e
m
e
n
t
s

5
4
-
1
0
4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 2   f I n A n c I A L   s tAt E M E n t s

23.   Obligations under finance leases

Analysis of finance lease liabilities:

At 31  
December  
2008

At 31  
December  
2007

Minimum 
lease 
payments

Interest

Principal

Minimum 
lease 
payments

Interest

Principal

£000

£000

£000

£000

£000

£000

136

15

-

151

10

1

-

11

126

14

-

140

360

4

-

364

15

-

-

15

345

4

-

349

Less than one year

Between one 
   and five years

More than five years

The average term of leases outstanding is two years. All leases are on a fixed repayment basis and 
no arrangements have been entered into for contingent rental payments. 

The fair value of the Group’s lease obligations approximates to their carrying amount.

24.  Deferred income tax liability / (asset)

Brought forward at start of period

Movement in period

31 December 
2008

31 December 
2007

£000

(1,629)

11,956

£000

981

(2,610)

Carried forward at end of period

10,327

(1,629)

The net balance provided at the end of the year is made up as follows:

Analysis of net deferred tax liability  / (asset):

Tax treatment of Lloyd’s Syndicates

Tax treatment of share scheme charges

Capital allowances

Other differences

Unremitted overseas income

31 December 
2008

31 December 
2007

£000

-

(2,401)

31

(132)

12,829

£000

541

(2,091)

126

(205)

-

Deferred tax liability / (asset) at end of period

10,327

(1,629)

A D M I R A L   G R O U P   p l c    3

Deferred tax on unremitted overseas income has been provided to the extent it is likely to 
reverse in the foreseeable future.

The amount of deferred tax (expense) / income recognised in the income statement for each of 
the temporary differences reported overleaf is:

Amounts (charged) / credited to income or expense:

31 December 
2008

31 December 
2007

Tax treatment of Lloyd’s Syndicates

Tax treatment of share scheme charges

Capital allowances

Other differences

Unremitted overseas income

£000

541

60

95

(73)

(12,829)

£000

1,395

53

23

(46)

-

Net deferred tax (charged) / credited to income

(12,206)

1,425

The closing deferred tax balances reflect the change in UK corporation tax rate from 30% to 28% 
which became effective on 1 April 2008. 

The difference between the total movement in the deferred tax balance above and the amount 
charged to income relates to deferred tax on share scheme charges that has been credited 
directly to equity.

25.   Share capital

Authorised:

500,000,000 ordinary shares of 0.1p

500

500

31 December 
2008

31 December 
2007

£000

£000

Issued, called up and fully paid:

264,541,810 ordinary shares of 0.1p

262,721,426 ordinary shares of 0.1

265

-

265

-

263

263

During 2008 1,820,384 (2007: 1,534,827) new ordinary shares of 0.1p were issued to the trusts 
administering the Group’s share schemes. 

589,384 (2007: 570,827) of these were issued to the Admiral Group Share Incentive Plan Trust for 
the purposes of this share scheme. These shares are entitled to receive dividends.

1,231,000 (2007: 964,000) were issued to the Admiral Group Employee Benefit Trust for the 
purposes of the Discretionary Free Share Scheme. The Trustees have waived the right to dividend 
payments, other than to the extent of 0.001p per share, unless and to the extent otherwise 
directed by the Company from time to time. 

i
i

n
n

2
2
0
0
0
0
8
8

A
A
d
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m

i
i
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G
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4
4
-
-
5
5

2
0
0
8

i

F
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a

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l

6
-
7

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a
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9

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1
0
-
1
5

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1
6
-
3
3

R
e
m
u
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e
r
a
t
i
o
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G
o
v
e
r
n
a
n
c
e
&

3
4
-
4
7

&
D

i
r
e
c
t
o
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s

r
e
p
o
r
t

B
o
a
r
d

o
f

D

i
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c
t
o
r
s

4
8
-
5
3

i

F
n
a
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a

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t
a
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m
e
n
t
s

5
4
-
1
0
4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    f I n A n c I A L   s tAt E M E n t s

Staff share schemes:
Analysis of share scheme costs (per income statement):

SIP charge (note i)

DFSS charge (note ii)

Total share scheme charges

31 December 
2008

31 December 
2007

£000

£000

2,484

3,440

5,924

1,268

1,703

2,971

The share scheme charges reported above are net of the co-insurance share and therefore differ 
from the gross charge reported in note 10 (2008: £11,320,000, 2007: £5,560,000) and the gross 
credit to reserves reported in note 26.

 The consolidated cashflow statement also shows the gross charge in the reconciliation between 
  ‘profit after tax’ and ‘cashflows from operating activities’. The co-insurance share of the charge is 
included in the ‘change in trade and other payables’ line. 

(i) The Approved Share Incentive Plan (the SIP)

Eligible employees qualify for awards under the SIP based upon the performance of the Group in 
each half-year period. The current maximum award for each half-year amounts to 600,000 shares 
(or a maximum annual award of £3,000 per employee if smaller). 

The awards are made with reference to the Group’s performance against prior year profit before 
tax. Employees must remain in employment for the holding period (three years from the date of 
award) otherwise the shares are forfeited. 

The fair value of shares awarded is either the share price at the date of award, or is estimated 
at the latest share price available when drawing up the financial statements for awards not yet 
made (and later adjusted to reflect the actual share price on the award date). Awards under the 
SIP are entitled to receive dividends, and hence no adjustment has been made to this fair value. 

(ii) The Discretionary Free Share Scheme (the DFSS)

Under the DFSS, details of which are contained in the Remuneration report, individuals receive 
an award of free shares at no charge. Staff must remain in employment until the vesting date 
in order to receive shares. The maximum number of shares that can vest relating to the 2008 
scheme is 1,372,001 (2007 scheme: 964,000). 

Individual awards are calculated based on the growth in the Company’s earnings per share (EPS) 
relative to a risk free return (RFR), for which LIBOR has been selected as a benchmark. This 
performance is measured over the same three-year period. 

A D M I R A L   G R O U P   p l c    

The range of awards is as follows:

· If the growth in EPS is less than the RFR, no awards vest
· EPS growth is equal to RFR – 10% of maximum award vests
· To achieve the maximum award, EPS growth has to be 36 points higher than RFR over the three 
year period

Between 10% and 100% of the maximum awards, a linear relationship exists.

Awards under the DFSS are not eligible for dividends and hence the fair value of free shares to be 
awarded under this scheme has been revised downwards to take account of these distributions. 
The unadjusted fair value is based on the share price at the date on which awards were made (as 
stated in the Remuneration Report). 

Number of free share awards committed at 31 December 2008:

SIP H205 scheme 

SIP H106 scheme

SIP H206 scheme

SIP H107 scheme

SIP H207 scheme

SIP H108 scheme

DFSS 2006 scheme, 1st award

DFSS 2006 scheme, 2nd award

DFSS 2007 scheme 1st award

DFSS 2007 scheme 2nd award

DFSS 2008 scheme 1st award

DFSS 2008 scheme 2nd award

Total awards committed

Vesting 
date

March 2009

September 2009

April 2010

September 2010 

April 2011

September 2011

April 2009

September 2009

April 2010

December 2010

April 2011

November 2011

Awards        
outstanding *

350,034

350,811

277,538

353,444

337,770

352,732

604,187

105,369

1,210,006

26,350

1,285,099

86,902

5,340,242

* – being the maximum number of awards expected to be made before accounting for expected 
staff attrition. 

During the year ended 31 December 2008, awards under the SIP H105 scheme and the DFSS 2005 
scheme vested. The total number of awards vesting for each scheme is as follows.

Number of free share awards vesting during the year ended 31 December 2008:

SIP H105 scheme

DFSS 2005 scheme 1st award

DFSS 2005 scheme 2nd award

Original Awards

Awards vested

581,565

686,143

74,943

468,540

604,962

70,259

i
i

n
n

2
2
0
0
0
0
8
8

A
A
d
d
m
m

i
i
r
r
a
a

l
l

G
G
r
r
o
o
u
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p
p

i

h
g
h

l
i

g
h
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s

4
4
-
-
5
5

2
0
0
8

i

F
n
a
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c
a

i

l

6
-
7

s
t
a
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m
e
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C
h
a
i
r

m
a
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s

s
t
a
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m
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8
-
9

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f

i

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c
u
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i
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’
s

1
0
-
1
5

i

B
u
s
n
e
s
s

r
e
v
e
w

i

1
6
-
3
3

R
e
m
u
n
e
r
a
t
i
o
n

G
o
v
e
r
n
a
n
c
e
&

3
4
-
4
7

&
D

i
r
e
c
t
o
r
s

r
e
p
o
r
t

B
o
a
r
d

o
f

D

i
r
e
c
t
o
r
s

4
8
-
5
3

i

F
n
a
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c
a

i

l

s
t
a
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m
e
n
t
s

5
4
-
1
0
4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    f I n A n c I A L   s tAt E M E n t s

26.   Analysis of movements in capital and reserves

Share 
capital

£000

261

Share 
premium 
account

Capital
redemption
reserve

Foreign 
exchange 
reserve

Retained 
profit 
and loss

Total 
equity

£000

13,145

£000

£000

£000

£000

17

(50)

205,682

219,055

-

-

2

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

429

-

-

127,416

127,416

(116,016)

(116,016)

-

-

5,560

2

429

5,560

1,186

1,186

As at 1 January 2007

Retained profit for the
   period

Dividends

Issues of share capital

Currency translation 
   differences

Share scheme charges

Deferred tax credit on 
   share scheme charges

As at 31 December 2007

263

13,145

17

379

223,828

237,632

Retained profit for the
   period

Dividends

Issues of share capital

Currency translation
   differences

Share scheme charges

Deferred tax credit on 
   share scheme charges

-

-

2

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

9,942

-

-

144,938

144,938

(128,515)

(128,515)

-

-

11,320

2

9,942

11,320

250

250

As at 31 December 2008

265

13,145

17

10,321

251,821

275,569

The capital redemption reserve arose in 2002 on the redemption of shares previously in issue at 
below par.

The foreign exchange reserve represents the net gains or losses on translation of the Group’s net 
investment in foreign operations.

27.   Financial commitments 
The Group was committed to total minimum obligations under operating leases on land and 
buildings as follows:

i
i

n
n

2
2
0
0
0
0
8
8

A
A
d
d
m
m

i
i
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a
a

l
l

G
G
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p

A D M I R A L   G R O U P   p l c    

Operating leases expiring:

Within one years

Within two to five years

Over five years

Total commitments 

31 December 
2008

31 December 
2007

£000

£000

-

4,139

31,574

35,713

-

2,139

27,357

29,496

Operating lease payments represent rentals payable by the Group for its office properties. 

In addition, the Group had contracted to spend the following on property, plant and equipment 
at the end of each period:

31 December 
2007

31 December 
2006

£000

£000

Expenditure contracted to

898

489

28.  Group subsidiary companies
The Parent Company’s principal subsidiaries (all of which are 100% directly owned) are as follows:

Subsidiary

incorporation Class of shares held

Principal activity

Country of 

EUI Limited 

England and Wales

Ordinary

England and Wales

Ordinary

Gibraltar 

Ordinary

General insurance 
intermediary 

Insurance 
Company

Insurance 
Company

Admiral Insurance  
Company Limited

Admiral Insurance  
(Gibraltar) Limited

Able Insurance  
Services Limited

England and Wales

Ordinary

Intermediary 

Inspop.com Limited

England and Wales

Ordinary

Internet insurance 
intermediary

i

h
g
h

l
i

g
h
t
s

4
4
-
-
5
5

2
0
0
8

i

F
n
a
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c
a

i

l

6
-
7

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C
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a
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a
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s

s
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8
-
9

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f

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c
u
t
i
v
e
’
s

1
0
-
1
5

i

B
u
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n
e
s
s

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w

i

1
6
-
3
3

R
e
m
u
n
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r
a
t
i
o
n

G
o
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e
r
n
a
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c
e
&

3
4
-
4
7

&
D

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c
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s

r
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p
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t

B
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D

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4
8
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5
3

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s

5
4
-
1
0
4

    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 8   f I n A n c I A L   s tAt E M E n t s

29.   Related party transactions
There were no related party transactions occurring during 2008 that require disclosure. Details 
relating to the remuneration and shareholdings of key management personnel are set out in the 
Remuneration Report. Key management personnel are able to obtain discounted motor insurance 
at the same rates as all other Group staff, typically at a reduction of 15%. 

The Board considers that only the Board of Directors of Admiral Group plc are key management 
personnel. 

 
Consolidated financial summary
Basis of preparation:

A D M I R A L   G R O U P   p l c    

i
i

n
n

2
2
0
0
0
0
8
8

A
A
d
d
m
m

i
i
r
r
a
a

l
l

G
G
r
r
o
o
u
u
p
p

The figures below are as stated in the financial statements preceding this financial summary and 
issued previously. Only selected lines from the income statement and balance sheet have been 
included. 

Income statement 

Total motor premiums

Net insurance premium revenue

Other revenue

Profit commission

Investment and interest income

2008
£m

716.3

169.8

193.9

34.7

24.4

2007
£m

631.3

142.2

176.9

20.5

24.6

2006
£m

566.6

145.0

131.6

19.9

14.5

2005
£m

533.6

139.5

93.4

14.7

15.5

2004
£m

470.4

107.5

69.5

21.7

11.9

Net revenue

422.8

364.2

311.0

263.1

210.6

Net insurance claims

Total expenses

Operating profit 

Balance sheet

Property, plant and equipment

Intangible assets

Financial assets

Reinsurance assets

Deferred income tax

Trade and other receivables

Cash and cash equivalents

Total assets

Equity

Insurance contracts

Financial liabilities

Deferred income tax

Trade and other payables

Current tax liabilities

Total liabilities 

(114.6)

(105.7)

202.5

(99.8)

(82.0)

182.4

(107.1)

(55.5)

148.4

(100.5)

(40.9)

121.7

(74.3)

(28.9)

107.4

2008
£m

11.0

75.7

586.9

170.6

-

25.5

144.3

2007
£m

7.7

69.1

481.8

131.7

1.6

22.6

155.8

2006
£m

7.5

66.8

395.9

74.7

-

16.9

191.2

1,014.0

870.3

753.0

275.6

439.6

-

10.3

270.0

18.5

1,014.0

237.6

363.1

-

-

239.6

30.0

870.3

219.1

294.4

-

1.0

215.1

23.4

2005
£m

4.6

66.5

378.7

54.2

-

9.4

150.2

663.6

181.4

254.1

22.0

3.6

182.9

19.6

753.0

663.6

2004
£m

3.3

66.5

300.7

66.1

-

16.7

119.3

572.6

144.6

216.1

33.1

4.8

164.3

9.7

572.6

i

h
g
h

l
i

g
h
t
s

4
4
-
-
5
5

2
0
0
8

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6
-
7

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9

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1
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1
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-
3
3

R
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G
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a
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&

3
4
-
4
7

&
D

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c
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s

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p
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B
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a
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D

i
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c
t
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s

4
8
-
5
3

i

F
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a
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5
4
-
1
0
4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1 0 0   f I n A n c I A L   s tAt E M E n t s

Parent Company financial statements

101

Parent Company balance sheet 

102

Parent Company accounting policies

103

Notes to the Parent Company financial statements

A D M I R A L   G R O U P   p l c   1 0 1

i
i

n
n

2
2
0
0
0
0
8
8

A
A
d
d
m
m

i
i
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a
a

l
l

G
G
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o
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As at:

31 December 
2008

31 December 
2007

£000

108,604

£000

106,604

i

h
g
h

l
i

g
h
t
s

4
4
-
-
5
5

2
0
0
8

i

F
n
a
n
c
a

i

Parent Company balance sheet

Fixed asset investments

Current assets

Debtors 

Cash at bank and in hand

Creditors – falling due within one year

Other creditors

Accruals and deferred income

Net current (liabilities) /assets 

Total assets less current liabilities

Net assets

Capital and reserves

Called up share capital

Share premium account

Capital redemption reserve

Profit and loss account

Note:

4

5

6

7

8

-

57,184

57,184

(64,345)

-

(64,345)

4,354

48,114

52,468

(9,987)

(16)

(10,003)

(7,161)

42,465

101,443

149,069

101,443

149,069

265

13,145

17

88,016

263

13,145

17

135,644

101,443

149,069

These financial statements were approved by the Board of Directors on 27 February 2009 and 
were signed on its behalf by: 

Kevin Chidwick
Director

l

6
-
7

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9

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1
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-
1
5

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3
3

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3
4
-
4
7

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p
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B
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D

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c
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s

4
8
-
5
3

i

F
n
a
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c
a

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s
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a
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m
e
n
t
s

5
4
-
1
0
4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1 0 2   f I n A n c I A L   s tAt E M E n t s

Parent Company accounting policies
The following accounting policies have been applied consistently in dealing with items which are 
considered material in relation to the financial statements:

1.  Basis of preparation
The accounts have been prepared on a going concern basis. In considering the appropriateness  
of this assumption, the Board have reviewed the Company's projections for the next twelve 
months and beyond, including cash flow forecasts and regulatory capital surpluses. The Company 
has no debt. 

As a result of this review the Directors have satisfied themselves that it is appropriate to prepare 
these financial statements on a going concern basis.

In these financial statements the following new standards, abstracts and amendments to 
standards have been adopted for the first time:
· Abstract 41 - ‘FRS 20 – Group and Treasury Share Transactions; 
· Amendment to FRS 17 – Retirement Benefits

The adoption of these standards has not had a material impact on either the current year or 
comparative figures as Company does not have any direct employees.

The Company has not adopted in advance amendments to FRS 26 relating to reclassification of 
financial assets and eligible hedged items which are in effect for accounting periods beginning on 
or after 1 July 2008 and 1 January 2009 respectively.

The Admiral Group plc Company financial statements have been prepared in accordance with 
applicable accounting standards, under the historical cost convention and in accordance with the 
provisions of Section 226 of, and Schedule 4 to, the Companies Act 1985. 

As permitted by Section 230 of the Companies Act 1985, the profit and loss account of the 
Parent Company is not presented. Under FRS 1 (Cash flow statements) the Company is exempt 
from having to present a cash flow statement on the grounds that its cash flows are included in 
the Group’s published consolidated financial statements.

The Company has taken advantage of the exemption in FRS 8 not to disclose transactions or 
balances with its 90% or more owned subsidiary undertakings on the basis that the consolidated 
accounts are publicly available.

The Parent Company audit fee is not disclosed in these accounts as it is disclosed in the 
consolidated Group accounts, which precede them at note 10.

2.  Investments 
Investments in subsidiary undertakings are valued at cost less any provision for impairment 
in value.

3.  Taxation
The charge for taxation is based on the profit for the year and takes into account taxation 
deferred because of timing differences between the treatment of certain items for taxation and 
accounting purposes. 

Deferred tax assets are recognised to the extent that they are regarded as recoverable. They 
are regarded as recoverable to the extent that, on the basis of all available evidence, it can be 
regarded as more likely than not that there will be sufficient taxable profits from which the 
future reversal of the underlying timing differences can be deducted.

Notes to the Parent Company financial statements

A D M I R A L   G R O U P   p l c   1 0 3

i
i

n
n

2
2
0
0
0
0
8
8

A
A
d
d
m
m

i
i
r
r
a
a

l
l

G
G
r
r
o
o
u
u
p
p

4.  Fixed asset investments 

  Investments in subsidiary undertakings:

At 1 January 2007

Additions

At 31 December 2007

Additions

At 31 December 2008

£000

103,804

2,800

106,604

2,000

108,604

The Company’s principal subsidiaries (all of which are 100% directly owned) are disclosed in note 
28 of the Group financial statements.

5.  Debtors 

Amounts owed by subsidiary undertakings

Deferred tax asset

6.  Other creditors – due within one year

Deferred income tax

Corporation tax payable 

Amounts owed to subsidiaries

Other creditors

As at:

31 December 
2008

31 December 
2007

£000

-

-

-

£000

4,348

6

4,354

As at:

31 December 
2008

31 December 
2007

£000

12,816

8,890

42,590

49

64,345

£000

-

9,931

-

56

9,987

i

h
g
h

l
i

g
h
t
s

4
4
-
-
5
5

2
0
0
8

i

F
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-
7

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a
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9

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1
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-
1
5

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1
6
-
3
3

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a
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i
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a
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&

3
4
-
4
7

&
D

i
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p
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B
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c
t
o
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s

4
8
-
5
3

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F
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m
e
n
t
s

5
4
-
1
0
4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1 0    f I n A n c I A L   s tAt E M E n t s

7.  Reconciliation of movements in shareholders’ funds

Company figures

At 1 January 2007

Retained profit for the
   period

Dividends

Issues of share capital

Share scheme charges

Share 
capital

£000

261

Share 
premium 
account

Capital 
reserve 
redemption

Retained 
profit 
and loss

£000

13,145

£000

£000

17

139,048

Total 
equity

£000

152,471

-

-

2

-

-

-

-

-

-

-

-

-

107,052

107,052

(116,016)

(116,016)

-

2

5,560

5,560

As at 31 December 2007

263

13,145

17

135,644

149,069

Retained profit for the
   period

Dividends

Issues of share capital

Share scheme charges

-

-

2

-

-

-

-

-

-

-

-

-

69,567

69,567

(128,515)

(128,515)

-

2

11,320

11,320

As at 31 December 2008

265

13,145

17

88,016

101,443

8.  Share capital

Full details of the Company’s share capital are included in the consolidated financial  
statements above.

Directors and advisors

Directors
Alastair Lyons, CBE (Non-executive Chairman)
Henry Engelhardt, CBE (Chief Executive)
Kevin Chidwick (Finance Director)
David Stevens (Chief Operating Officer)
Manfred Aldag (Non-executive Director)
Martin Jackson (Non-executive Director)
Keith James, OBE (Non-executive Director)
Margaret Johnson (Non-executive Director)
Lucy Kellaway (Non-executive Director)
John Sussens (Senior Independent Non-executive Director)

Company Secretary
Stuart Clarke

Registered Office
Capital Tower
Greyfriars Road
Cardiff CF10 3AZ

Bankers

Joint Corporate Brokers

Actuarial advisors
Ernst & Young
1 More Place
London SE1 2AF

HSBC Business Banking
97 Bute Street
Cardiff CF10 5NA

Citigroup Financial Markets
UK Equity Limited
Citigroup Centre
33 Canada Square
London E14 5LB

Solicitor
Norton Rose
3 More London Riverside
London SE1 2AQ

Auditor
KPMG Audit Plc
Marlborough House
Fitzalan Court
Cardiff CF24 0TE

Lloyds TSB Bank Plc
City Office
Bailey Drive
Gillingham Business Park
Kent ME08 0LS

Merrill Lynch International
2 King Edward Street
London EC1A 1HQ

Registrar
Capita IRG Plc
The Registry
34 Beckenham Road
Beckenham
Kent BR3 4TU

Registered Number: 03849958. Admiral Group plc, Capital Tower, Greyfriars Road, Cardiff  CF10 3AZ

www.admiralgroup.co.uk