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Admiral Group

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FY2010 Annual Report · Admiral Group
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Annual Report 2010

What we do:

Admiral Group is fi rst and foremost a successful car insurer. 
Since launching in January 1993 we have grown every 
year and now have 2.75 million customers in fi ve countries. 
We employ over 4,700 people in nine countries.

The Group’s core market is the UK, with a 10% share 
of private car insurance through four brands; Admiral, 
Elephant, Diamond, and Bell. The Group also has car 
insurance businesses in Spain, Italy, France and the USA.

We also own Confused.com, one of the leading UK price 
comparison websites, and have similar businesses in Spain, 
France and Italy.

Why we are different:

Highly profi table
The Group has delivered year-on-year profi t 
growth, reaching a record £266 million in 
2010. Our Group combined ratio in 2010 
was below 90%.

Fast growing
Five-year compound growth in turnover 
increased to 23% in 2010; year-on-year 
growth of 47%. We have increased 
customer numbers and revenue every 
year since launch.

Contents:

Low risk profi ts
Admiral has no debt, a low risk investment 
portfolio, a conservative reserving 
methodology, and utilises reinsurance 
agreements to signifi cantly reduce 
underwriting risk. We generate signifi cant 
profi ts from insurance products underwritten 
outside the Group and generate high return 
on capital invested (59% in 2010).

Strongly cash generative
Admiral’s ‘capital-light’ model enables
it to return the majority of its profi ts to 
shareholders as dividends. The total 
dividend for 2010 was 18% higher than 2009 
and represented 94% of post-tax earnings.

01 Financial and operating 

highlights 2010
02 Admiral Group – 
our markets

23 Confused.com review 
24 Other Group items
27 Principal risks 

and uncertainties

04 Chairman’s statement
07 Chief Executive’s 

29 Corporate 

Responsibility

statement

34 The Admiral Group 

10 Business review
10 Group fi nancial review
11 UK Car Insurance
15 UK Car Insurance 
market review

16 Non-UK Car Insurance
21 Price Comparison

Board

36 Directors’ report
39 Corporate Governance
48 Remuneration report
53 Independent auditor’s 
report to the members 
of Admiral Group plc

55 Consolidated income 

61 Notes to the fi nancial 

statement
56 Consolidated 
statement of 
comprehensive income
57 Consolidated statement 
of fi nancial position
58 Consolidated cash 
fl ow statement 

59 Consolidated 

statement of changes 
in equity

60 Index to the fi nancial 

statements

statements

87 Parent Company 

fi nancial statements
88 Notes to the Parent 
Company fi nancial 
statements

91 Consolidated fi nancial 

summary

92 Directors and advisers
Further information

 
Financial and
operating highlights
2010

Profi t before tax 
£265.5m 
2009: £215.8m  +23%

Return on capital 
59%
2009: 54%

Earnings per share 
72.3p
2009: 59.0p  +23%

Full year dividend
68.1p
2009: 57.5p  +18%

UK Car Insurance 
profi t 
£275.8m 
2009: £206.9m  +33%

Turnover
£1.58bn 
2009: £1.08bn  +47%

Net revenue
£640.8m 
2009: £507.5m  +26%

Non-UK Car Insurance 
customers
195,000 
2009: 121,000  +61%

•  Strong growth in turnover, customer numbers, 

profi ts and dividend in 2010

•  Three new businesses launched:
  –   LeLynx.fr – French price comparison 

(January 2010)

  –   Chiarezza.it – Italian price comparison 

(February 2010)

  –   L’Olivier Assurances – French car insurance 

(December 2010)

•  Number of Group employees grew by 26% 

to 4,740

Admiral Group plc | Annual Report 2010

01

Admiral Group 
– our markets

Admiral is one of the top three private car insurers in the UK 
with 10% of the market. The Group also owns Confused.com, 
one of the UK’s leading price comparison websites (a distribution 
channel which accounts for over half of car insurance sales 
in the UK).

A key part of Group strategy is to exploit the knowledge, skills and resource in the established 
UK businesses to promote expansion overseas (in car insurance and price comparison).

Our progress to date:

France
LeLynx a price comparison website launched 
in January 2010

Our newest operation outside the UK is based in 
Paris. L’Olivier Assurances, a French car insurer 
started trading in December 2010

Italy
ConTe, our Italian car insurer launched in May 2008. 
It ended 2010 with over 86,000 customers, making 
it the largest Group business outside the UK

Chiarezza (Italian price comparison website) started 
trading February 2010

Spain
We launched our fi rst business outside the UK in 
Spain in 2006. Balumba made its fi rst full-year profi t 
in 2010 and insured nearly 71,000 cars at the end 
of 2010. Balumba is now combined with our second 
Spanish car insurance brand, Globalty, to form 
Admiral Seguros España

Rastreator our Spanish price comparison website 
launched in March 2009

USA
The largest market we operate in is the USA (albeit 
only currently in Virginia and Maryland). Elephant 
Auto launched there in October 2009 and just 
completed its fi rst full year

Where we operate

Virginia and 
Maryland, USA:
Elephant Auto

France:
LeLynx,
L’Olivier Assurances

United Kingdom: 
Admiral, Bell, Confused, 
Gladiator, Diamond, Elephant

Spain:
Admiral Seguros 
(Balumba and 
Globalty), Rastreator

Italy:
ConTe,
Chiarezza

02

Admiral Group plc | Annual Report 2010

UK Car Insurance

Non-UK Car Insurance

Turnover
£1,420m  +51%
2009: £939m

Combined ratio
83.5%
2009: 84.9%

Turnover
£78m  +64%
2009: £47m

Vehicles
195,000  +61%
2009: 121,000

Vehicles 
2.46m  +32%
2009: 1.86m

Pre-tax profi t
£275.8m  +33%
2009: £206.9m

ConTe vehicle count
86,500  +140%
2009: 35,500

Balumba operating profi t
£0.8m
2009: loss £1.3m

•  The Group’s core business is UK private 

car insurance

•  2010 was a year of very strong growth 
in customers, premiums and profi t
•  Our estimated market share is now

around 10%

•  The Group has four car insurers outside the UK
•  Balumba (now part of Admiral Seguros along 

with Globalty), based in Spain made its fi rst full 
year profi t in 2010

•  ConTe in Italy ended its second full year with 

86,500 customers

•  Elephant Auto in the USA completed its fi rst 

full year of operation 

•  We launched L’Olivier Assurances in

December 2010

•  We exited the German car insurance market 

with the sale of AdmiralDirekt

Price Comparison

Other Group activities

Confused.com

UK Highlights

Non-UK Highlights

Highlights

UK revenue

Non-UK revenue

£71.8m  -10%
2009: £80.1m

£3.9m 
2009: £0.4m

Gladiator operating 
profi t
£2.7m  +13%
2009: £2.4m

Operating profi t

Rastreator quotes

Gladiator revenue

£16.9m  -34%
2009: £25.7m

1.3m  +420%
2009: 0.3m

£11.8m  +11%
2009: £10.6m

Investment and 
interest income
£9.5m  +8%
2009: £8.8m

Group cash plus 
investments
£910m  +44%
2009: £633m

•  Confused.com endured a tough year in 2010, 

•  Gladiator grew revenue and profi t despite 

seeing revenue and profi ts fall

•  Rastreator in Spain completed its fi rst full 
year of operation in 2010, generating well 
over 1 million quotes

•  LeLynx (France) and Chiarezza (Italy) launched 

in Q1 2010

high levels of competition in UK van insurance 

•  The Group is highly cash generative and has 

a cautious approach to investments

Admiral Group plc | Annual Report 2010

03

Chairman’s 
statement

We will distribute 94% of 
2010 post-tax earnings.

Alastair Lyons, CBE
Chairman

Our consistent strategy

•   Learn by taking relatively small and inexpensive 
steps to test different approaches and identify 
the best way forward

•   Operate a ‘capital-light’ business model 

transferring a signifi cant proportion of our 
underwriting risk to reinsurance partners, which 
in turn allows Admiral to distribute the majority 
of our earnings as dividends

•   Extend this low risk philosophy to our investment 
strategy, only employing cash deposits or money 
market funds

In my statement last year I reprised Admiral’s 
strategy since becoming a public company in 2004, 
the fi rst two elements being to:

•  Grow our share of the UK private motor

insurance market

•  Exploit the knowledge, skills and resources 

attaching to our established UK businesses to 
promote our expansion overseas in both private 
motor and price comparison

2010 was a year of marked progress against these 
strategic objectives. In turn this translated into strong 
growth in shareholder value, Admiral delivering a 
33% Total Shareholder Return over the 12 months 
ending 31 December 2010. In accordance with 
our philosophy of giving all our staff a stake in what 
they create by making them shareholders, this 
excellent performance will mean employees will 
again realise the maximum award of £3,000 free 
shares in recognition of the achievement in full 
of the 2010 objectives within the Approved Free 
Share Scheme. Someone who has been employed 
since fl otation now has the potential to hold 
2,041 shares under this scheme worth £34,000.*

•   Give all our staff a stake in what they create 

by making them shareholders

•   Recognise the responsibility we have to 
the communities of which we are a part

3 3 %
t o t a l   s h a r e h o l d e r   r e t u r n
1 2   m o n t h s   e n d i n g  
3 1   D e c e m b e r   2 0 1 0

68.1p
dividend
up 18% on 2009

*  Based on the closing share price on 25 February 2011.

04

Admiral Group plc | Annual Report 2010

Big Weekend
Admiral has sponsored the Cardiff Big Weekend 
since 2004. Last year 260,000 people enjoyed 
the three day event.

Welsh Rugby
Admiral Group are delighted to 
sponsor the Welsh Rugby Union 
strip for the next three years.

In the UK, Admiral’s strength in price comparison 
and signifi cantly better than market average 
combined ratio again gave us the fl exibility to 
achieve material growth in both market share and 
average premium. With a 32% growth in vehicle 
count during 2010 to some 2.5 million vehicles 
covered by Admiral brands we estimate that we are 
now one of the top three UK private motor insurers, 
holding around 10% of the UK market. UK Car 
Insurance profi ts rose 33% to £276 million. 

Our expansion overseas also made considerable 
progress during 2010. Two days before Christmas saw 
the launch of L’Olivier, Admiral’s new car insurance 
brand in France, following that of LeLynx.fr, our 
French price comparison business, early in 2010. 
We now have this complementary dual presence 
of motor insurer and price comparison website 
in 4 out of our 5 chosen markets. We have found 
that the price comparison launch helps stimulate 
growth in what are often immature price comparison 
markets to the benefi t of the direct operation, 
while the direct operation provides a willing partner 
in markets where some players are resistant to the, in 
our view inevitable, emergence of price comparison.

Admiral’s Non-UK Car Insurance turnover increased 
by 64% over 2009. ConTe in Italy advanced strongly, 
whilst in Spain, Balumba had 40% more customers 
by the year-end, despite diffi cult trading conditions. 
2010 was our fi rst full year in the US with Elephant 
Auto and, as such, was a year of building capability 
and learning how best to position ourselves in this 
new market. At the end of the year we announced 
the sale of our German insurance business, 
AdmiralDirekt. We have made no secret of the fact 
that we have found the German market the most 
diffi cult of those entered under our international 
expansion strategy and there was not, in our view, 
an early prospect of further investment delivering 
the required return for our shareholders. 

The UK Price Comparison market continued 
intensely competitive during 2010 with very high 
levels of media activity from the four key players. 
Both turnover and profi tability for Confused were 
consequently markedly down on 2009. In contrast, 
Rastreator, our aggregator in Spain, achieved very 
good growth in the year. 

The strength of our advance in UK Car Insurance 
drove our Group result for 2010, pre-tax profi ts at 
£266 million being 23% ahead of the previous year. 
Admiral’s capital-light business model, transferring 
a signifi cant proportion of our underwriting risk to 
reinsurance partners, allows the majority of our 
earnings to be distributed as dividends. This year 
we will distribute 94% of post-tax earnings, our full 
year dividends amounting to 68.1 pence per share, 
18% up on our declaration for 2009. Our normal 
dividend, growing in line with our growth in profi ts 
based on a 45% pay-out ratio, amounted to 32.4 
pence per share, whilst our available surplus, after 
taking into account our required solvency, provision 
for our overseas expansion plans, and a margin for 
contingencies, made possible a special dividend of 
35.7 pence per share. We have paid such a special 
dividend as part of every distribution we have 
made since becoming a public company – in total 
£398 million, 52% of overall dividends. 

We recognise that Admiral now represents a 
signifi cant part of the communities in Wales where 
we are based. We identify closely with these 
communities and are delighted to sponsor the 
Welsh Rugby Union strip for the next three years. 
We continue to encourage our staff, wherever they 
are working, to play an active part in their local 
community and Admiral provides fi nancial support 
to not-for-profi t groups in which staff are involved. 
In 2010 we sponsored organisations and activities 
as diverse as the Alzheimer’s Society Swansea, 
the National Theatre of Wales, and the Cardiff 
Mardi Gras. 

Admiral Group plc | Annual Report 2010

05

Chairman’s statement
 continued

Movember
Staff at Admiral’s offi ce in Halifax, Canada 
took part in the Movember fundraising 
event for prostate cancer. Colleagues 
in the UK operations also grew moustaches.

Swansea Bay 10k
Admiral has sponsored the Swansea Bay 10k 
road race for four years. 235 members of staff 
have taken part in the race, raising money for 
a variety of charities.

Each year we undertake an appraisal of the working 
of the Board and the Board Committees, and of my 
effectiveness as Chairman, and seek to identify how 
we can improve our Board process and its 
effectiveness in setting, and having oversight of the 
implementation of, the Group’s strategy. Every 
three years, of which 2010 was one such, this takes 
the form of an external review of our effectiveness. 
Whilst the overall conclusion was that the Board has 
continued to work very effectively in relation to 
most dimensions the review also identifi ed clear 
areas of focus. In particular we recognise that 
several of our Non-Executive Directors are due to 
reach their maximum term in the next four years 
necessitating an effective process of succession 
planning leading to the recruitment of new 
directors with generous overlap to maintain 
continuity of knowledge and Board dynamics. 

I am, therefore, delighted that Colin Holmes, until 
recently Tesco’s UK Commercial Director for Fresh 
Foods and a member of Tesco’s Group Executive 
Committee, has accepted our invitation to join the 
Board and provide succession to the role of Audit 
Chair when, in due course, Martin Jackson 
completes his three terms. Colin already has 
Non-Executive experience having been a member 
of the Board of Bovis Homes since 2006. 

The review also underlined the importance of the 
Board increasing its exposure to senior managers 
across the Group in order to assist the Board’s 
assessment of the bench strength available to 
support the broader executive succession planning 
and the Group’s continued expansion. Whilst the 
straightforward nature of our business, being a 
monoline direct private motor insurer, means that 
Solvency II is less complex for Admiral than for 
more broadly-based competitors, we recognise the 
need to increase our depth in risk management 
to ensure that the models supporting Solvency II 
are appropriately embedded in our business. 

I am often asked what is the principal reason for 
Admiral’s success: the answer is a simple one – our 
people, embracing our Board, our executive team, 
our management, and our staff in all roles and 
across all geographies. It is they who develop the 
business models, have the creative intuition, and 
design and implement the processes that, when 
taken all together, engender success. To all our 
people my thanks on behalf of the Board for 
another very successful year.

Thank you!

Alastair Lyons, CBE
Chairman
1 March 2011

06

Admiral Group plc | Annual Report 2010

Performance

P
e
r
f
o
r
m
a
n
c
e

In this section:
07  Chief Executive’s statement
10  Business review

10  Group fi nancial review
11  UK Car Insurance
15  UK Car Insurance market review
16  Non-UK Car Insurance
21  Price Comparison
23  Confused.com review 
24  Other Group items
27  Principal risks and uncertainties

 
 
 
 
 
 
 
 
Chief Executive’s 
statement

For the seventh consecutive 
year, every year since we 
became a public company, 
Admiral Group has 
reported record profi ts 
and record turnover.

Henry Engelhardt, CBE
Chief Executive Offi cer

For the seventh consecutive year, every year since 
we became a public company, Admiral Group has 
reported record profi ts and record turnover. On 
the face of it I think most CEOs would be pleased 
with such results. Does it make sense to say that 
I am pleased, but far from satisfi ed? In my view, 
2010 was a mixed year for the Group. There were 
some big triumphs but also some quite sobering 
moments and, in a lot of areas, it’s too early to 
judge the quality of the work completed. 

The big success was the UK motor insurance 
business. It’s a snowball going like a freight train. 
Downhill. Wow!

Admiral Group has a core business that is fantastic 
and appears to be getting better. Trading 
conditions in the UK were more favourable than 
any time since 2000. And I’m pleased to say we 
were able to take full advantage. Big price hikes in 
the market pushed consumers to shop. We raised 
our rates some, but also took advantage of our 
combined ratio advantage in the market to gobble 
up market share.

Turnover growth £m

1,600

1,400

1,200

1,000

800

600

400

200

18

0

47

73

422

373

320

262

100

120

207

150

1,585

1,077

910

808

698

627

540

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Admiral Group plc | Annual Report 2010

07

Chief Executive’s 
statement
 continued

Launches in 2010
www.lolivier.fr – car insurance. 

www.chiarezza.it – price comparison.   www.lelynx.fr – price comparison.

We are now home to about 10% of the UK private 
car insurance market by value. More details on this 
market and our performance are provided by 
David Stevens on the following pages. 

Besides UK insurance there were other areas in the 
Group that did well, including:

•  Growth and development of ConTe in Italy
•  The continued growth of Rastreator, our price 

comparison business in Spain

However, there were also important businesses 
in the Group that underperformed or that ran into 
substantial challenges, including:

•  AdmiralDirekt, our insurance operation in 

Germany, which we sold at the end of the year

•  Slow growth of Elephant Auto in the USA
•  Diffi cult trading conditions in Spain, which acted 

as a brake on the development of Balumba

•  The fall in Confused’s profi ts aligned with 

ongoing market share decline (Kevin Chidwick 
gives more details on this business later in 
this report)

Our other operations are all young and immature 
businesses that need to mature and improve.

The Board’s decision to exit the German market 
after three years is a clear indication that ‘young 
and immature’ does not give even a new business 
carte blanche to underperform. So 2011 will be 
dedicated to improving our operations in Spain, 
Italy, the USA and France. There’s no magic 
formula and success will defi nitely not be 
instantaneous, but our goal is to quickly put these 
businesses on a clear success trajectory. I’m 
pleased to say that I believe we have the right 
people in place to do this. I do believe that all of 
these operations will be successful, albeit, in time.

Already we are successful at exporting our 
award-winning culture. Our operations in Italy, 
Spain and the USA all gained entry to their 
respective country or area lists that measure 
employee satisfaction. It is a very good feeling
to walk into an offi ce, hundreds or even thousands 
of miles away from one’s own, and know instantly it 
was cut from the same cloth. Now all we need to 
do is continue to grow ConTe profi tably, get some 
price hikes in the Spanish market and generate 
cheaper quotes in greater volume in the USA! 

2010 goes 
down as the 
Year of the 
Puppy Dog.

08

Admiral Group plc | Annual Report 2010

Children’s party
Admiral staff enjoy dressing up to help 
entertain employee’s children at the 
Christmas Party in Swansea.

Movie Madness
2,300 people attended Admiral’s Movie Madness 
party at Cardiff International Arena in July and 
enjoyed funfair rides, movie-themed areas and 
entertainment from Madness.

Here are a few highlights from 2010
Overall:
•  Record profi ts of £265.5 million
•  32% growth in customer numbers, from 

2.08 million to 2.75 million

•  Record turnover fi gure of £1.58 billion
•  Record dividend declared, 35.5p/share
•  59% return on capital
•  UK Children’s Christmas Parties attendance

tops 1,000!

•  41% growth in customers, from 50,300 to 70,700
•  First annual profi t of £0.8 million, a change of 

£2.1 million from 2009

•  Did over 164,000 quotes from launch 

in February

As you can see, on a lot of measures 2010 was a 
pretty good year. As you may remember (actually 
quite unlikely, so I’ll remind you), 2009 was the Year 
of the Ox: a lot of hard-tilling of the insurance soil. 
I think 2010 goes down as the Year of the Puppy 
Dog. It was the Year of the Puppy Dog because 
when one looks at those highlights it looks like an 
incredibly cute, cuddly year with a lot of moments 
that you’ll treasure forever. However, as with a 
puppy dog, sometimes it wee’d on the fl oor!

In sum, this is a good business and a good 
organisation. It will be better. 

•  86,500 customers at year-end, up 144% 

from 2009

•  Loss ratio after 12 months was 28 percentage 

points better in 2010 than 2009

•  Gained licence and now trading in Maryland, 

as well as Virginia

•  Loss ratio fi gures better than expectations

•  Did over 250,000 quotes from launch on 

January 18

•  420% growth in quotes in the year from

254,000 to 1,320,000

Time to say ‘Thanks’. In particular I’d like to 
highlight the contribution of Andrew Probert, our 
former Finance Director, who, instead of being 
retired, was instrumental in achieving the sale of 
AdmiralDirekt. Finally, as one does, I’ve saved the 
best for last. Let me say ‘Thanks!’ to staff, partners 
and signifi cant others, as those record profi ts and 
record turnover numbers didn’t happen by 
themselves.

Henry Engelhardt, CBE
Chief Executive Offi cer
1 March 2011

Admiral Group plc | Annual Report 2010

09

 
Business review

Group fi nancial 
review

In fi nancial terms the Group 
enjoyed a very positive 2010, 
producing substantial top 
line growth, a signifi cant rise 
in the number of customers 
and strong increases in 
pre-tax profi t and dividends.

In fi nancial terms the Group enjoyed a very positive 
2010, producing substantial top line growth, a 
signifi cant rise in the number of customers and 
strong increases in pre-tax profi t and dividends. 
Three new businesses were launched in the year 
(two price comparison businesses – in France and 
Italy – plus a car insurer in France), while the decision 
was taken to exit the German car insurance market, 
with a deal to sell the AdmiralDirekt business 
concluded in early 2011.

Favourable conditions in the Group’s core UK car 
insurance market were the main driver of a 47% 
increase in turnover to £1,585 million from £1,077 
million. The UK Car Insurance business accounted 
for 90% of the 2010 total. The number of customers 
across the Group increased by almost one third to 
2.75 million, and 2010 ended with over 195,000 
vehicles insured outside the UK.

Pre-tax profi t increased by 23% to £265.5 million, 
again strongly driven by UK Car Insurance where 
profi ts increased by one third to £275.8 million. 
Signifi cant increases in earned premium and 
ancillary profi ts were the key contributors to 
the increase.

The Group’s investment in young and new overseas 
businesses continued in 2010; total losses outside 
the UK (excluding pre-launch costs) amounting 

to £12.9 million, up from £10.3 million last year. 
Encouragingly, Balumba in Spain made its fi rst 
full year profi t (£0.8 million, after making a loss of 
£1.3 million in 2009). The Group operates seven 
businesses outside the UK – four car insurers 
(Balumba in Spain, ConTe in Italy, Elephant Auto 
in the USA and L’Olivier in France) and three price 
comparison websites (Rastreator in Spain, LeLynx 
in France and Chiarezza in Italy).

Confused had a tough year in the UK price 
comparison market, and saw revenue fall by 
10% to £71.8 million and profi t decline by 34% 
to £16.9 million.

Other Group highlights include:

•  Group combined ratio at 89%, improved from 

92% in 2009

•  Net revenue up 26% to £641 million

Total dividends for the 2010 fi nancial year will 
amount to 68.1 pence per share (£183 million in 
total), up 18% on the previous year (57.5 pence; 
£153 million).

The Group’s results are presented in three 
key segments – UK Car Insurance, Non-UK Car 
Insurance and Price Comparison. We summarise 
other Group items in a fourth section.

Group Turnover (£m) 

£1,584.8m

Group Customers (000s) 

2010

2009

2008

2007

2006

  1,584.8

  1,077.4

  910.2

  808.2

  698.2

2010

2009

2008

2007

2006

Pre-Tax Profi t (£m) 

£265.5m  Earnings per share (p) 

2010

2009

2008

2007

2006

  265.5

  215.8

  202.5

  182.1

  147.3

2010

2009

2008

2007

2006

Turnover comprises total premiums written and other revenue

2,748.4

  2,784.4

  2,076.0

  1,745.8

  1,490.8

  1,284.7

  59.0

  54.9

  48.6

  39.8

72.3p 

  72.3

10

Admiral Group plc | Annual Report 2010

90%
Our UK Car Insurance 
business represents 
90% of our combined 
Group turnover in 2010.

UK Car 
Insurance

What we do
•  The Group’s core business is selling and 

underwriting private car insurance in the UK 
through four brands – Admiral, Bell, Diamond 
and Elephant

•  Our policies are distributed through price 

comparison websites and direct channels (our 
own websites and the telephone) 

•  We estimate that we account for around 10% of 
the UK market in value terms, insuring 2.5 million 
cars at the end of 2010. Total UK premium in 2010 
was over £1.2 billion 

•  Our main operations are in Cardiff, Swansea and 
Newport in South Wales, and we also service 
our customers from call centres in Halifax, 
Nova Scotia, Canada and Bangalore, India

UK Car Insurance strategy
The strategy for our UK business is unchanged 
and remains relatively simple: 

•  We aim to manage our existing customer 

base and future growth in order to maximise 
profi tability and return on capital over the 
medium to long term 

•  At the same time, we endeavour always to 

give excellent service to our customers, whilst 
providing a positive environment in which 
our staff can work and develop

UK Car Insurance vehicle numbers (000s)
2,459 

•  Five year compound growth now at 19%, 

year-on-year growth at 32%

  2,458.9

•  Strong growth is a result of concentration on the 
price comparison distribution channel, effective 
pricing discipline and innovative products

2010

2009

2008

2007

2006

  1,861.8

  1,587.2

  1,381.7

  1,240.2

UK Car Insurance combined ratios (%)
83.5%

2010

2009

2008

2007

2006

  83.5

  86.1

  81.0

  83.4

  87.2

UK Car Insurance ancillary income per vehicle (£)
£77

2010

2009

2008

2007

2006

  77

  72

  71

  69

  69

•  Consistent and signifi cant outperformance 

against the market 

•  Loss ratio advantage arises from targeted pricing 

and effi cient claims handling 

•  Expense ratio advantage partly a factor of 

higher average premium portfolio, also effi cient 
acquisition and a focus on cost control

•  Signifi cant profi t generated from non-

underwriting activities – 36% increase in 2010 
results from signifi cant increase in vehicles and 
modest increase in income per vehicle 

•  Track record of maintaining ancillary income per 

vehicle – ancillary profi ts generally increase in line 
with vehicle growth

•  Continual development of products and services 
in response to changing customer needs and 
industry trends

(We include KPIs on staff and customers in the Corporate Responsibility section later in the Business Review)

Admiral Group plc | Annual Report 2010

11

Business review
 continued

3,500+
Admiral’s core UK Car 
Insurance business employs 
over 3,500 people in South 
Wales, Halifax, Nova Scotia, 
Canada and Bangalore, India.

UK Car Insurance
Non-GAAP*1 format income statement

£m 

2008 

2009 

2010

Turnover*2 
Total premiums written*3 

804.8 
690.2 

939.1  1,419.7
804.7  1,237.6

Net insurance premium 

revenue 

Investment income 
Net insurance claims 
Net insurance expenses 

Underwriting profi t 
Profi t commission  
Net ancillary income 
Other revenue 
UK Car Insurance 

profi t before tax 

161.9 
17.1 
(105.1) 
(26.0) 

199.1 
7.5 
(138.7) 
(30.3) 

269.4
8.3
(192.6)
(32.4)

47.9 
34.7 
89.0 
8.3 

37.6 
54.2 
106.3 
8.8 

52.7
67.0
142.4
13.7

179.9  206.9  275.8

*1  GAAP = Generally Accepted Accounting Practice
*2  Turnover (a non-GAAP measure) comprises total premiums 

written and other revenue

*3  Total premiums written (non-GAAP) includes premium 

underwritten by co-insurers

Key performance indicators

2008 

2009 

2010

Reported loss ratio 
Reported expense ratio 
Reported combined ratio 
Written basis expense ratio 
Claims reserve releases 
Releases as % of 
net premium 

Profi t commission as 
% of net premium 

Vehicles insured at year-end 
Ancillary income per vehicle 

62.0%  66.9%  68.3%
19.0%  18.0%  15.2%
81.0%  84.9%  83.5%
17.0%  16.9%  14.4%
£38.0m  £31.3m  £23.5m

23.5%  15.7% 

8.7%

21.4%  27.2%  24.9%
1.59m  1.86m  2.46m
£77.0
£72.0 
£70.7 

UK Car Insurance – Co-insurance and Reinsurance 
One of the key features of Admiral’s business 
model (in and outside the UK) is signifi cant use 
of proportional risk sharing agreements, where 
insurers outside the Group underwrite a majority 
of the risk generated, either though co-insurance 
or reinsurance contracts. All contracts include 
profi t commission arrangements which allow 
Admiral to retain a signifi cant portion of the 
profi t generated.

The two principal advantages of the 
arrangements are:

•  Capital effi ciency – the majority of the capital 

supporting the underwriting is held outside the 
Group. As Admiral is typically able to retain 
much of the profi t generated via profi t 
commission, the return on Group capital is 
higher than in an insurance company with a 
standard business model

•  Risk mitigation – The co-insurer and reinsurers 

bear their proportional shares of claims 
expenses and hence provide protection should 
results worsen substantially

In 2010, Admiral underwrote a net 27.5% of UK 
premiums (in line with 2009 and 2008). 45% of the 
2010 UK total is underwritten by the Munich Re 
Group (specifi cally Great Lakes Reinsurance (UK) 
Plc) through a long-term co-insurance agreement, 
with a further 27.5% being proportionally 
reinsured to Hannover Re (10.0%), New Re 
(10.0%) and Swiss Re (7.5%).

The nature of the co-insurance is such that 45% 
of all motor premium and claims for the 2010 
year accrues directly to Great Lakes and does 
not appear in the Group’s income statement. 
Similarly, Great Lakes reimburses the Group for 
its proportional share of expenses incurred in 
acquiring and administering the motor business.

UK Co-insurance & Reinsurance Arrangements (% share)

 2009

 2010

 2011

 2012

 2013

27.5 

27.5 

27.5 

 25.0 

 25.0 

 8.75 

50.0 

10.0 

6.25 

6.25 

45.0 

7.5 

10.0 

10.0 

40.0 

7.5 

8.75 

11.25 

2.5

2.5

 40.0 

7.5 

8.75 

13.25 

3.0

2.5

40.0 

7.5 

13.25 

3.0

2.5

 Admiral

 Option

 Munich Re

 Swiss Re

 Hannover Re

 New Re

 Mapfre Re

 XL Re

12

Admiral Group plc | Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
Ministry of Fun
Staff celebrate Elvis’ birthday as 
part of a Ministry of Fun activity.

Top 10 Departments
Swansea New Business department scooped 
the award for best department to work for 
at Admiral’s own Top 10 Departments awards.

New arrangements for 2011 and beyond
During 2010, the Group signed new contracts 
to come into force in 2011 with two new quota 
share partners. Mapfre Re and XL Re will both 
underwrite 2.5% of the UK business in 2011. The 
remainder is split: Admiral’s net share at 27.5%; 
Great Lakes (co-insurance) 40.0%; New Re 
11.25%; Hannover Re 8.75% and Swiss Re 7.5%.

The Great Lakes co-insurance contract will run 
until at least the end of 2016, and will see Great 
Lakes co-insurance 40% of the UK business for 
the remaining period. Admiral has committed 
to retain at least 25% for the duration, whilst the 
allocation of the balance is at Admiral’s discretion.

The European and USA arrangements are 
explained in the Non-UK Car Insurance section 
on page 16.

UK Car Insurance Financial Performance
Commentary on UK market conditions is included 
in David Stevens’ Review (see page 15).

Total premiums written in the UK increased by 54% 
to £1,237.6 million (2009: £804.7 million), whilst the 
number of vehicles insured at year-end rose by 32% 
to 2.46 million (2009: 1.86 million). 

Admiral’s premium rates rose, on average, by just over 
25% during the year, whilst the average premium 
for transacted business increased by around 
16% year-on-year (the difference in percentages 
refl ecting the timing of rate rises over the course 
of the year). Our estimation is that our price rises 
lagged those in the market, the resultant increase 
in our competitiveness, combined with the 
continued growth of price comparison contributing 
to the signifi cant growth in vehicles insured in 2010.

The 2010 loss ratio, before the impact of reserve 
releases is 77%, an improvement on the 83% 
reported in 2009. The reduction is predominantly 
a result of the positive impact of price rises on 
premiums earned in the year. The price changes 
in 2010 should continue to benefi t the loss ratio 
in 2011.

Reserve releases in 2010 equated to 9% of net UK 
premium revenue (£23.5 million), down from 16% 

(£31.3 million) in 2009. The reduction refl ects the 
recent shift in contribution between releases and 
profi t commission in respect of business written 
in prior periods (refer to the claims reserving 
note below).

After taking the lower level of releases into account, 
the 2010 loss ratio was 68.3% compared to 66.9% 
for 2009.

Claims reserving
Admiral’s policy is initially to reserve 
conservatively, above independent and internal 
projections of ultimate loss ratios. This results in a 
signifi cant margin being held in reserves to allow 
for unforeseen adverse development in open 
claims and creates a position whereby Admiral 
makes above industry average reserve releases.

As profi t commission income is recognised in the 
income statement in line with loss ratios 
accounted for on our own claims reserves, the 
reserving policy means that profi t commission 
income is also deferred and released over time.

In determining the quantum of releases from 
prior years, we seek to maintain a consistent level 
of prudence in reserves (taken together with 
’reserves’ of profi t commission) based on 
actuarial projections of ultimate loss ratios. In 
recent periods the contribution to the total 
margin deriving from profi t commission has 
increased signifi cantly. 

The 2010 expense ratio of 15.2% showed a notable 
improvement on the 18.0% reported in 2009. This 
was partly due to increases in average premiums, 
but also refl ects continued effi ciencies in operations 
as the business grows. Admiral’s UK expense ratio is 
approximately half the market average.

The combined ratio in 2010 was 83.5%, marginally 
better than the 84.9% for 2009. The improvement in 
expense ratio was in part offset by the slight 
worsening in the reported loss ratio. The latest 
market information available for 2009 shows a total 
combined ratio of 123% (Admiral’s advantage over 
this fi gure being spread relatively evenly between 
the loss and expense ratio elements). 

Admiral Group plc | Annual Report 2010

13

w
Business review
 continued

Group Share Plan
All employees, regardless of location, 
are entitled to receive shares in the 
Group’s Approved Free Share Plan.

Dress up
Swansea Renewals staff enjoy dressing 
up as part of a competition to win a trip 
to New York.

Including investment income of £8.3 million 
(2009: £7.5 million), underwriting profi t in 2010 rose 
signifi cantly to £52.7 million from £37.6 million in 
2009. Of this increase, around £10 million relates 
to higher net insurance premium revenue, with the 
majority of the remaining £5 million derived from 
the improved combined ratio. Investment income 
is discussed further below.

Profi t commission income from co-insurance and 
reinsurance partners grew strongly in 2010, to £67.0 
million from £54.2 million in 2009 (an increase of 
24%). This equated to around 25% of net insurance 
premium revenue, largely in line with 2009.

Strong growth in customer numbers translated 
into a signifi cant increase in ancillary profi t in 2010. 
Net ancillary contribution (after overhead cost 
allocation), increased by 34% to £142.4 million 
(2009: £106.3 million). The increase was ahead 
of vehicle count growth due to an increase in the 
contribution earned per vehicle (£77 v £72 in 2009). 
Note that whilst the year-end vehicle count rose 
by 32% in 2010, the average number of vehicles 
insured (on which the income per vehicle KPI 
is measured) increased by 24%.

Ancillary contribution
Ancillary contribution is generated from a 
portfolio of insurance products that complement 
our core car insurance, and also fees generated 
over the life of the policy. There is also some 
(less signifi cant) income from other products 
unconnected to car insurance.

We classify ancillary contribution in three 
categories:

•  Compulsory products – legal expenses 

insurance

•  Optional products – such as breakdown cover, 
personal injury insurance, car hire insurance
•  Fees and other – administration fees, wasted 

leads, claims referral income

Overall, the high level of growth and continued 
strong performance across the Group’s core 
business led to a one third increase in pre-tax 
profi ts to £275.8 million (2009: £206.9 million). 

Regulatory environment
The UK car insurance business operates mainly 
under the regulation of the UK Financial Services 
Authority, and also, through a Gibraltar-based 
insurance company, under the Financial Services 
Commission in that territory.

The FSA regulates two Group companies involved 
in this business – EUI Limited (an insurance 
intermediary) and Admiral Insurance Company 
Limited (AICL, an insurer), whilst the FSC regulates 
Admiral Insurance (Gibraltar) Limited (AIGL, also 
an insurer).

All three companies are required to maintain capital 
to levels prescribed by the home regulator, and all 
three maintained surpluses above those required 
levels throughout the year. 

Solvency II
The Group’s two EU insurance companies (AICL and 
AIGL) will be subject to the regulations of Solvency II 
– the EU’s new regulatory regime for insurers which 
comes into force in 2013. The Group’s Solvency II 
Implementation Committee (chaired by the 
Chief Financial Offi cer) continued to work towards 
ensuring the Group is ready to comply with the 
new rules in advance of January 2013, and during 
2010 focused primarily on the following areas:

•  Participating in Quantitative Impact Study (QIS) 5 
on the proposed new solvency requirement rules

•  Developing and documenting the risk 

management and governance framework across 
the Group

•  Applying to join the FSA’s Internal Model 

pre-application process 

•  Boosting the level of resource working on 

the project

14

Admiral Group plc | Annual Report 2010

David Stevens, Admiral 
Group Chief Operating 
Offi cer, reports on the 
UK car insurance market.

UK Car Insurance 
market review

I am told that in surfi ng slang, a ‘double-up’
occurs when two waves combine to create an extra 
powerful wave. In 2010, Admiral enjoyed a ‘pumpin’ 
double-up’, a high adrenalin combination of 
continued rapid growth in sales via price comparison 
and a dramatic hike in car insurance prices.

The ghastliness of the market results on 2009 (at 
123% combined), the exhaustion of material reserve 
cushions for most players and the lack of investment 
income led some smaller competitors to exit and 
most bigger ones to increase rates dramatically 
during 2010. HSBC closed down their largely broker 
business with a valedictory combined ratio of over 
200%, and RBSI fi nally put their broker-distributed 
book of private motor out of its misery with the 
withdrawal of NIG. The pain wasn’t limited to 
broker-sourced business. Quinn, the higher 
premium direct specialist, went into administration 
in March. More importantly, the bigger players 
concluded enough was enough and pushed through 
a series of rate increases. Overall new business 
prices rose by well over 30%, and some segments, 
notably younger drivers, saw increases of over 50%. 

Our challenge throughout the year was to handle 
the resulting fl ood of new business that came our 
way, despite our own rapid, if slightly lagging, price 
increases. Our own rates rose by just over 25% 
across new business and renewals during the year.

The number of vehicles insured by Admiral rose by 
32% during 2010. That sort of growth carries risks 
in any business, but particularly in an insurance 
business. Admiral employed 800 more people at 
the end of the year than at the beginning (itself a 
joy in these diffi cult economic times). By year end, 
over a third of our staff had been with us for less than 
a year. It is a tribute to the quality and enthusiasm of 
our managers, from team managers upwards, and 
of those new recruits, that the business has coped 
so well with this very substantial increase in its size. 
An increase in our customer retention ratios, 
despite the substantial year-on-year rate increases, 
and a further reduction in the average time taken to 
settle a claim are two examples of the measures 
that reassure us that these new staff are reinforcing, 
and not diluting, our success. Another source of 

David Stevens, CBE
Chief Operating Offi cer

reassurance is that we gained our highest ever rank 
in the Sunday Times Best Companies to Work For 
2011 survey. We came ninth, up from sixteenth in 
2010.

The rapid growth of the business in 2010 fed 
through to the bottom line. There’s a strong link 
between customer numbers and ancillary revenues, 
so a record number of policyholders led to our 
highest ever level of ancillary income (£142 million). 
Higher volumes and higher average premium per 
policy (+8% on an earned basis, +16% on a written 
basis) helped us to our lowest ever expense ratio, 
and to a record underwriting profi t of £53 million. 
The time lag between our increases in average 
written premiums translating into higher average 
earned premiums, and our conservative approach 
to early year reserving means that the profi t impact 
of an improving claims ratio is yet to impact fully 
our reported profi ts.

Ultimately, waves always break – the rate of growth 
in price comparison sales will slow, the cycle will 
always turn. Some of our competitors will rely on 
the market-wide cyclical turn to fl oat them back to 
marginal, and probably temporary, profi tability, but 
others may have used the shock of recent losses as 
a catalyst to reinvent themselves as leaner, cleverer 
competitors. Our own challenge will be twofold. 
Firstly, to be as effi cient, as nimble and as pleasant 
a place to work while insuring one in every ten 
cars in the UK, as we were when we only insured 
one in every twenty. The second will be to spot 
the next wave a-coming and line up the board 
in preparation.

+32%

The number of UK 
vehicles insured 
by Admiral rose by 
32% during 2010.

Admiral Group plc | Annual Report 2010

15

Business review
 continued

Non-UK 
Car Insurance

What we do
The Group has four direct car insurance businesses 
operating outside the UK:

•  Balumba (Seville, Spain) is our most mature 

non-UK business, having enjoyed its fourth full 
year of trading in 2010. It fi nished the year with 
71,000 customers and recorded its fi rst full year 
profi t in 2010

•  ConTe (Rome, Italy) launched in May 2008 and 
fi nished 2010 with nearly 87,000 customers

•  Elephant Auto (Richmond, Virginia, USA) started 

trading in October 2009

•  L’Olivier (Paris, France) is the Group’s newest 
business, having launched in December 2010

Non-UK locations
Non-UK locations
l’ N UK i
Ad i
Admiral’s Non-UK insurance businesses are 
based in Seville, Rome, Richmond and Paris.

b i

Non-UK Car Insurance strategy 
An important element of Group strategy is to use 
existing expertise in UK car insurance and export 
this to overseas markets, aiming to create profi table, 
sustainable and growing businesses. We do not 
expect to do this quickly and do not set market 
share or revenue targets within fi xed timeframes. 

We expect new operations to be relatively small, and 
loss making in their early years (how long will depend 
on the market), until the business is established and 
scale is achieved. Use of proportional reinsurance 
across all markets (see below) helps reduce the 
fi nancial impact in the early years.

Whilst there was good news in 2010 as Balumba 
recorded its fi rst full year profi t, the decision was 
also made to exit the German car insurance market. 
AdmiralDirekt, our German insurer which had been 
writing business since the start of 2008, was sold to 
a German mutual in early 2011. Further information 
is contained below.

Our overseas strategy is summarised in the table 
below, where we also comment on our progress 
to date.

Objective

Progress

1) Establish new, direct car insurance businesses 

in fi ve selected countries outside the UK 
(Spain, Germany, Italy, USA and France)

2) Develop each new operation into a profi table, 

sustainable business

•  Spain, Balumba, October 2006
•  Germany, AdmiralDirekt, October 2007 – 

now sold

•  Italy, ConTe, May 2008
•  USA, Elephant Auto, October 2009
•  France – L’Olivier, December 2010

•  All businesses remain in early stages
•  Balumba has recorded its fi rst full year profi t
•  ConTe is our largest business outside the UK 

with 86,500 customers

•  AdmiralDirekt was sold in January 2011

3) Minimise where possible the fi nancial impact 

•  65% reinsurance support in place in Europe 

on the Group

(except France, 70%)

•  Elephant Auto has reinsurance support for two 

thirds of its business

•  The Group takes a ‘slow and steady’ approach 
to expansion and aims to build sustainable 
businesses before pushing for signifi cant growth

•  The Directors will not persevere in markets 

where there is no strong probability of success

16

Admiral Group plc | Annual Report 2010

Non-UK Car Insurance 
Financial Performance
Non-GAAP format income statement
£m 
Turnover 
Total premiums written 

2008 
29.7 
26.0 

Net insurance premium revenue  7.9 
0.7 
Investment income 
(9.5) 
Net insurance claims 
(6.2) 
Net insurance expenses 

2009 
47.2 
43.0 

12.8 
0.2 
(13.0) 
(13.0) 

2010
77.6
71.0

18.7
0.1
(15.9)
(16.5)

Underwriting result 
Net ancillary income 
Other revenue and charges 

(7.1) 
2.8 
0.2 

(13.0) 
3.3 
0.2 

(13.6)
5.3
0.3

Non-UK Car Insurance result 

(4.1) 

(9.5) 

(8.0)

Note – Pre-launch costs excluded

Key Performance Indicators 

2010 
Total premiums 

(£m) 
Vehicles 

insured 
Result (£m) 
2009 
Total premiums 

(£m) 
Vehicles 

insured 
Result (£m) 

Balumba 

Admiral  
Direkt 

  Elephant
Auto 

ConTe 

Total

23.6 

13.5 

30.5 

3.4 

71.0

70,700  32,100  86,500  5,700 195,000
(8.0)

(2.6) 

(3.2) 

(3.0) 

0.8 

17.8 

14.0 

11.1 

0.1 

43.0

50,300  35,000  35,500 
(2.4) 

(1.3) 

(5.2) 

200  121,000
(9.5)
(0.6) 

195,000+
Total number of non-UK 
vehicles insured at the end
of 2010, (2009: 121,000).

Non-UK Co-insurance and Reinsurance 
Signifi cant use of reinsurance is also a feature of 
the Group’s insurance operations outside the UK.

The arrangements in Europe are generally similar 
and involve Admiral retaining 35% of the risks,
the majority share of 65% being underwritten
by Munich Re. The exception is France, where 
Admiral retains a net 30%, with 70% reinsured 
among three reinsurers. 

Following the sale of AdmiralDirekt in early 2011, 
all premium written and earned in 2011 in 
Germany is 100% reinsured to the acquiring 
company, Itzehoer. The only risk retained by the 
Group relates to the development of open claims 
on accidents prior to 1 January 2011. The total 
exposure is not material.

In the USA, Admiral’s insurer retains one third 
of the underwriting, with the remaining two 
thirds shared between two reinsurers. Both 
bear their proportional share of expenses and 
underwriting, subject to certain caps on the 
reinsurers’ total exposures.

All contracts have profi t commission terms that 
allow Admiral to receive a proportion of the profi t 
earned on the underwriting once the business 
reaches cumulative profi tability. 

The contracts in place for Germany, Italy, France 
and the USA include proportional sharing of 
ancillary profi ts.

Non-UK Car Insurance Financial Performance
Total premium written outside the UK rose to £71.0 
million in 2010 from £43.0 million in 2009 (+ 65%). 
The number of vehicles insured also continued to 
rise strongly, moving to 195,000, 61% higher than the 
121,000 at the end of 2009. Non-UK vehicles now 
account for 7% of the Group’s total customer base.

In performance terms, 2010 was a mixed year 
outside the UK. Balumba, the Group’s most mature 
operation completed its fourth full year of trading 
and recorded its fi rst full year profi t of £0.8 million. 
Whilst the headline result is positive, the combined 
ratio for 2010 remained around 150%, meaning 
Balumba still has work to do.

Admiral Group plc | Annual Report 2010

17

 
 
 
 
 
 
 
 
 
 
 
Business review
 continued

650+
At the end of 2010, Admiral’s Non-UK Car 
Insurance businesses employed over 650 people.

There was further positive news with the on-time, 
under-budget launch of L’Olivier, the Group’s 
French car insurer, in Paris in December. As with 
other launches, business volumes will be small for 
some time whilst different marketing approaches 
are tested and pricing is calibrated. ConTe in Italy 
also had a positive year, growing its customer base 
by over 140% and showing encouraging signs of 
becoming a sustainable business in the short-term.

Elephant Auto in the US, which completed its 
fi rst full year of operation in 2010, generated a 
lower than anticipated level of quote volumes 
at reasonable cost, and ended the year with only 
5,700 vehicles insured. The low level of premium 
that followed resulted in a very high expense ratio 
(though the loss ratio is encouraging, albeit on 
small volumes). 

The decision was taken in 2010 to sell our German 
insurer, AdmiralDirekt which had starting writing 
business in January 2008. The German market 
posed a number of challenges for the Group, 
including conservative customers, a small number 
of dominant and successful incumbents and an 
operationally challenging ‘busy season’ leading 
up to 1 January renewals. The Board therefore 
concluded that the chances of creating a sustainable 
business in the foreseeable future were not high. 

In aggregate, our Non-UK Car Insurance businesses 
made losses of £8.0 million in 2010, down from 
£9.5 million in 2009. In context, the 2010 loss is less 
than 3% of UK Car Insurance profi ts. Each business 
is considered in more detail below.

Fig. 1.

Balumba – loss ratio development

After 12 months 
After 24 months 
After 36 months 
After 48 months 

Balumba
Balumba grew the number of vehicles it insures 
by over 40% in 2010, closing the year with nearly 
71,000 customers (its highest ever level). However, 
conditions in the Spanish market were tough given 
the state of the Spanish economy, with very low 
levels of new or used car sales, very little movement 
in premium rates and no growth in the market share 
of direct insurers. Excluding the impact of currency 
movement, total premium written increased by 
around 30% to £24 million. Balumba’s rates were 
broadly unchanged over 2010 as a whole.

Balumba’s focus on improving the loss ratio 
continues to yield positive results, with much more 
satisfactory loss ratio experience in the most recent 
periods. See Fig. 1.

On an earned basis, the loss ratio for 2010 was 92%, 
down from 100% in 2009.

Despite growing by 40% in volume terms, a focus 
on cost control led to Balumba’s operating 
expenses falling in 2010, and this led to an 
improvement in the expense ratio.

Taking the loss and expense ratios together, the 
combined ratio on a reported basis improved to 
148% from 163% last year. Despite the better 
outcome, the combined ratio is still materially 
ahead of where it needs to be and Balumba 
management continue to focus on its improvement. 

The positive contribution from ancillaries to 
Balumba’s result continued in 2010, with in excess 
of €75 in contribution generated per policy sold 
and renewed. This was modestly higher than in 
2009, and in total led to Balumba making a profi t 
for the year of £0.8 million.

Underwriting year

2007 
137% 
135% 
133% 
133% 

2008 
102% 
109% 
111% 
– 

2009 
83% 
89% 
– 
– 

2010
87%
–
–
–

18

Admiral Group plc | Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
l
Christmas carols
The team at Admiral Seguros celebrate 
Christmas with some carol-singing ‘Feliz Navidad!’

11th best workplace in Italy
Admiral Group’s Italian direct insurance brand, 
ConTe is named the 11th best workplace in Italy.

AdmiralDirekt
For reasons noted above, AdmiralDirekt was sold 
to a German insurer (Itzehoer Versicherungen) 
in a deal that concluded in early January 2011.

The transaction involved a sale of the trade and 
certain assets of the business; the consideration for 
which was not materially different to the carrying 
value of the assets in the balance sheet at the 
year-end.

The sale also involved signing a new reinsurance 
arrangement with Itzehoer, resulting in all premium 
earned from 1 January 2011 onwards being fully 
reinsured to Itzehoer. All expenses incurred from 
January 2011 onwards are also borne by the buyer. 
The only remaining economic exposure the Group 
has in Germany is the development of claims 
relating to accidents prior to 1 January 2011. At the 
balance sheet date, net reserves for these claims 
totalled only £1 million.

ConTe
Market conditions in Italy were positive for ConTe 
in 2010, with signifi cant increases in premium rates 
in the market being a catalyst for strong growth. 
ConTe’s customer base increased from 35,500 at
the start of the year to over 86,500 at the end. Total 
premiums (excluding currency impacts) increased 
by over 150% to £30 million. ConTe’s base premium 
rates increased relatively signifi cantly during the 
year, by around 16% on average across new 
business and renewals.

This strong growth was accompanied by a positive 
loss ratio outcome on the 2010 underwriting year, 
which was at 70% after 12 months, compared to 
98% for the 2009 year. The 2010 ratio includes a 
signifi cant allowance for incurred but not reported 
(IBNR) claims. See Fig. 2.

On an earned basis, the 2010 loss ratio improved to 
84% from 98% in 2009.

AdmiralDirekt’s result for 2010 was a loss of around 
£3 million, notably better than the £5 million loss in 
2009. The combined ratio was over 50 percentage 
points better in 2010 (183% v 238%), with the 
improvement being spread over the loss and 
expense ratios. Earned premium was broadly fl at 
at £4 million across 2009 and 2010.

There should be no material impact to the Group’s 
income statement relating to the AdmiralDirekt 
business in the future.

Operating costs were a key area of focus in ConTe, 
and expense ratios are developing positively as the 
business grows. On a written basis, the expense 
ratio in 2010 improved to 45% (from 80%) whilst 
on an earned basis the improvement was to 70% 
from 145%. 

After net ancillary contribution of around £1 million, 
ConTe made a loss of £2.6 million in 2010, broadly 
in line with 2009, but on substantially higher earned 
premium (£6.7 million v £1.9 million).

Fig. 2.

ConTe – loss ratio development

After 12 months 
After 24 months 
After 36 months 

Underwriting year

2008 
87% 
105% 
119% 

2009 
98% 
103% 
– 

2010
70%
–
–

Admiral Group plc | Annual Report 2010

19

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Business review
 continued

aris Launch
Paris Launch
The L’Olivier team celebrate 
their launch, Christmas 2010.

L’Olivier Assurances
The Group’s new French car insurer launched 
in Paris late in 2010. The short-term strategy 
will be based on test and learn and volumes 
are not expected to be signifi cant for some time. 
Pre-launch costs were well below £1 million.

The approach taken in the French market is 
different to other launches in the sense that 
much of the operational side of the business is 
outsourced to a specialist external company. This 
means far greater certainty over expenses and 
should result in a lower combined ratio in the early 
stages of the business’s development.

Elephant Auto
Elephant completed its fi rst full year of operation in 
2010, having launched in October 2009. Although 
still early days for the business, volumes (in quote 
and sales terms) were below expectation and full 
year premium only totalled around £4 million. 
Elephant insured around 5,700 cars at the end of 
the year.

One of the key positive features of the fi rst year’s 
performance was the loss ratio, which (excluding 
loss adjustment costs) despite being on gross 
earned premium of only around £2.4 million, 
fi nished the year at around 60% including IBNR. 

Elephant is currently focusing on its marketing 
activity in order to generate higher volumes at an 
acceptable acquisition cost. Having only operated 
in Virginia in 2010, Elephant also started selling 
in adjacent Maryland in early 2011 to improve the 
effi ciency of its advertising.

In 2010, Elephant made a loss of around £3 million.

The Group’s new French 
car insurer launched 
in Paris in late 2010.

20

Admiral Group plc | Annual Report 2010

Price 
Comparison

Hot ‘dogs’
Confused.com celebrates launch of pet insurance 
with hot dogs for all staff.

What we do
In the UK
•  Confused.com is an insurance and fi nancial 

services comparison website

•  Operating in the UK, the site allows consumers 
to compare a range of general insurance and 
fi nancial services products across price and policy 
benefi ts

•  Confused’s income is primarily generated via 

commissions paid by the product provider on the 
sale of an insurance policy or fi nancial product

•  Confused is one of the UK’s leading car and 

home insurance comparison websites

Price Comparison Strategy
UK
•  Confused’s strategy is to become the comparison 
website of choice in the UK for fi nancial products, 
and to maximise the value to the business of 
each customer relationship

In Europe
We have three price comparison businesses 
operating outside the UK:

•  In Spain, Rastreator (launched in 2009) offers 
comparison on motor, home, motorcycle and 
life insurance

•  LeLynx in France (launched January 2010) 

offers comparison on a similar range of products

•  Chiarezza in Italy (launched February 2010) 

currently offers comparison on motor 
insurance only

Europe
•  A key part of the Group’s overall strategy is 
to exploit its UK expertise in insurance and 
price comparison and expand this overseas
•  To date we have targeted three markets (Spain, 
France, Italy), and we now have comparison 
websites (alongside car insurers) operational 
in these markets

Success in delivering against the strategy is measured against a large number of key performance 
indicators which are common across the UK and international businesses. These include quote volumes, 
conversion rates, sales volumes, income per sale, revenue per customer and cost per sale.

Admiral Group plc | Annual Report 2010

21

Business review
 continued
ed

Launch in France
Admiral’s second Non-UK Price 
Comparison site LeLynx launches 
in France on 18 January 2010.

Price Comparison 
Financial Performance
Non-GAAP format income statement
£m 
Revenue: 
Motor 
Other 
Total 

52.9 
13.2 
66.1 

2008 

2009 

2010

62.2 
18.3 
80.5 

59.6
16.1
75.7

Operating expenses 
Operating profi t 

(40.5) 
25.6 

(55.6) 
24.9 

(63.6)
12.1

Confused.com profi t 
Non-UK Price Comparison loss 

25.6 
– 
25.6 

25.7 
(0.8) 
24.9 

16.9
(4.8)
12.1

UK Price Comparison – Confused.com
In 2010, Confused endured its toughest year since 
launch, recording falls in market share, revenue 
and operating profi t. UK price comparison remains 
a fi ercely competitive market, with substantial 
amounts spent on advertising by the four main 
incumbents. Chief Financial Offi cer Kevin Chidwick, 
who has Board responsibility for Confused, 
comments further on the market and Confused’s 
position within it in his review (see opposite).

Revenue at Confused fell by around 10% to £71.8 
million (2009: £80.1 million). The key cause was 
a disappointing media campaign during the 
year which led to falls in market share in motor 
and home insurance comparison. Revenue from 
products other than motor insurance totalled 
£15.9 million (2009: £18.3 million), 22% of the 
total (2009: 23%). 

Confused revenue (£m) and profi t (%)

80%

60%

40%

20%

0%

2006

2007

2008

2009

2010

Motor insurance revenue
Other revenue
Operating profit

£80

£60

£40

£20

£0

22

...and in Italy too
Chiarezza, Admiral’s Italian Price Comparison site 
launches shortly afterwards in February 2010.

Operating expenses were broadly fl at at just under 
£55 million, meaning Confused delivered an 
operating profi t of £16.9 million, one third lower 
than 2009’s result. As a consequence of fl at 
expenses and falling revenue, the operating margin 
percentage fell to 23.5% from 32.0%. 

Non-UK Price Comparison
Rastreator
Having launched in March 2009, Rastreator 
completed its fi rst full year of operation in 2009. 
Revenue totalled £3.3 million, and the loss of £1.0 
million represented an encouraging result after just 
22 months in business.

Rastreator increased the range of products on 
which it offers comparison during 2010, and now 
provides quotes on motor, motorcycle, home and 
life insurance. Motor insurance leads account for 
over 90% of Rastreator’s total revenue. 

LeLynx & Chiarezza
Having traded for less than a full year at the end of 
2010, fi gures for these two new operations are not 
yet signifi cant. Combined revenue was around £0.6 
million, and the two businesses made an aggregate 
loss of £3.8 million as they developed market 
presence through advertising. Further detail will
be provided as the businesses become more 
signifi cant. 

Regulatory environment:
Confused is regulated by the UK FSA as an 
insurance intermediary and is subject to all relevant 
mediation rules, including those on solvency capital. 

The European operations are all structured as 
branches of UK companies, with the UK insurance 
intermediary permission passported into Europe.

Admiral Group plc | Annual Report 2010

 
 
 
 
Kevin Chidwick, Admiral 
Group Chief Financial Offi cer, 
answers some frequently 
asked questions about our UK 
Price Comparison business.

Confused.com 
review 

Q: How did Confused do in 2010?

Confused had a tough time in 2010. The main story 
of the year was the success of our competitors’ TV 
campaigns and the disappointing results from our 
own. The meerkat (Compare the Market) and the 
opera singer (Go Compare) both delivered well for 
their respective companies, whilst at the same time 
we rolled out arguably our least successful TV 
campaign since Confused began. We pulled the 
campaign in the middle of the year once the results 
became apparent, but by then the damage had 
been done. Towards the end of the year a new 
advertising campaign was working better and we 
enter 2011 in better shape than we were at this time 
last year.

Less than 10 years ago, Confused pretty much 
created the car insurance price comparison market 
and so it was inevitable that its very high market 
share (and margins) would be reduced as new 
players came in. And indeed, this is what has 
happened in the last couple of years. But it is a 
source of disappointment that we lost as much 
share as we did and we have to hold our hands up 
and concede that at least some of that was of our 
own making. 

Profi ts fell from £25.7 million in 2009 to £16.9 million 
in 2010. Margins declined as it became more 
expensive to get customers and we saw our market 
share of car insurance price comparison drop 
from 27% to 23% during the course of the year.

Q: Is Confused still losing market share?

Towards the end of the year it appeared that 
Confused’s share of car insurance sales was holding 
steady. It is not rising, but it has at least stopped 
falling. But price comparison customers are 
demanding and can switch between price 
comparison sites easily, so it is a hard battle to hold 
on to or to win customers. The quality and appeal 

Kevin Chidwick,
Chief Financial Offi cer

of our advertising is important, but in the long term 
it is more important that we consistently deliver 
a product which gives customers a compelling 
reason to use Confused. That comes from providing 
a comparison service that gives customers a 
comprehensive range of very competitive prices 
for the products they want to compare. And it 
is also about providing a customer experience 
that is straightforward, quick, and easy to use. 

We are very focused on the quality of the customer 
experience with the Confused website. We have 
a number of initiatives in place to improve that 
process and we hope our customers will notice 
the difference. We are also actively working on 
improving the competitiveness of the prices our 
customers see when they get their quotes and 
also the breadth of providers on the panels.

Q: How are non-car insurance products performing 
for Confused?

The revenue from products other than car insurance 
is typically around 20-25% of Confused’s total 
income, and they remain pretty stable at this level. 
The main contributors are home insurance, other 
insurance lines and energy products. 

Q: How is the new marketing campaign doing?

It is early days, but so far so good. We are 
encouraged by the results since the new Confused 
advertising campaign launched at the end of last 
year, but it is still too early to say whether it will be 
truly successful or not. 

It is fair to say that 2010 has been a tough year 
for Confused. But the business remains profi table 
with good margins and a signifi cant position in its 
market. It provides a great service for millions of 
customers every year and is a well known and well 
liked brand. It is an important part of the Admiral 
Group and has, I believe, with good management 
and some luck, a great future.

Admiral Group plc | Annual Report 2010

23

Business review
 continued

Other Group 
items

£m 
Gladiator operating profi t 
Group net interest income 
Share scheme charges 
Expansion costs 
Other central overhead 

2008 
2.8 
6.6 
(5.9) 
(0.8) 
(1.6) 

2009 
2.4 
1.1 
(9.2) 
(2.0) 
(1.7) 

2010
2.7
1.1
(15.0)
(1.1)
(2.1)

Investments and Cash
Investment strategy
Once again, there was no change in investment 
strategy, and the Group’s funds were held either 
in money market funds, term deposits or as cash 
at bank.

Gladiator
Gladiator is a commercial vehicle insurance broker 
offering van insurance and associated products, 
typically to small businesses. Distribution is via 
telephone and internet (including price comparison 
websites). 

The key focus of the Group’s investment strategy is 
capital preservation, with additional priorities being 
focus on low volatility of investment return and high 
levels of liquidity.

Cash and investments analysis

31 December 2010

Non-GAAP income statement and key 
performance indicators

£m 
Revenue 
Expenses 
Operating profi t 
Operating margin 
Customer numbers 

2008 
9.5 
(6.7) 
2.8 
29% 

2010
11.8
(9.1)
2.7
23%
84,900  93,400  94,500

2009 
10.6 
(8.2) 
2.4 
23% 

Gladiator’s customer base remained broadly fl at 
over the course of 2010 as the van insurance market 
remained very competitive. The business was, 
however, able to increase the amount of revenue 
earned from each relationship. 

Operating profi t consequently increased to 
£2.7 million from £2.4 million, whilst the operating 
margin percentage was fl at at 23%.

Share scheme charges
The charge in the income statement related to the 
Group’s two share schemes increased to £15.0 
million from £9.2 million for two key reasons:

•  Higher share price at award: The weighted 

average share price for shares awarded in 2010 
was £13.90 compared to £9.90 in 2009 (+40%)
•  Higher number of shares awarded: In 2010, a 

total of 2.4 million shares were awarded under 
the Group’s schemes – 10% higher than in 2009, 
refl ecting growth in Group headcount

UK Car 
Insurance 
£m 

  Non-UK 
Car 

Price

Insurance  Comparison  Other 
£m 

£m 

£m 

Total
£m

Money market 

funds 
Long-term 

333.8 

29.8 

– 

–  363.6

cash deposits  283.0 
90.6 

6.6 
40.3 
707.5  76.7 

Cash  
Total 

–  10.0  299.6
11.2  104.6  246.7
11.2  114.6  909.9

31 December 2009

UK Car 
Insurance 
£m 

  Non-UK 
Car 

Price

Insurance  Comparison  Other 
£m 

£m 

£m 

Total
£m

Money market 

funds 
Long-term 

208.5 

29.2 

cash deposits  178.5 

5.0 

– 

– 

–  237.7

–  183.5

Short-term 

cash deposits 

Cash  
Total 

– 
– 
112.9 
21.3 
499.9  55.5 

–  20.0  20.0
9.0  48.6  191.8
9.0  68.6  633.0

The allocation of funds between the two main 
investment types (money market funds and term 
deposits) has remained relatively stable over the 
year and all investment objectives continue to 
be met.

24

Admiral Group plc | Annual Report 2010

 
 
 
 
 
 
 
 
 
 
Winter Wonderland 
Admiral sponsors the open air ice rinks 
in both Cardiff and Swansea city centres. 
As part of the sponsorship, employees 
enjoy a free skating session.

Average balances held during 2010 were notably 
higher than 2009, mostly due to the signifi cant 
increase in business written in the UK. Total 
investment and interest income rose to £9.5 million 
(from £8.8 million). The average rate of return on 
invested sterling funds (composing the vast majority 
of total balances) was just over 1% in 2010.

Around 67% of the funds are available without 
notice (2009: 68%), providing the Group with 
satisfactory levels of liquidity. 

Strong cash generation continues to be a feature 
of the Group’s businesses, enabling the distribution 
of the majority of post-tax profi ts.

£m 
Operating cash fl ow, before 
transfers to investments 

Transfers to 

fi nancial investments 

Operating cash fl ow 
Tax and interest payments 
Investing cash fl ows 

(capital expenditure) 

Financing cash fl ows 
(largely dividends) 

Foreign currency 

translation impact 

2008 

2009 

2010

251.5 

286.4 

522.0

(76.0) 
175.5 
(56.9) 

(10.5) 
275.9 
(49.1) 

(240.8)
281.2
(69.5)

(11.3) 

(11.8) 

(11.1)

(128.7) 

(142.2) 

(164.9)

9.9 

(5.3) 

(0.8)

Net cash movement 

(11.5) 

67.5 

34.9

Net increase in cash and 
fi nancial investments  

63.8 

77.8  276.9

The signifi cant increase in total cash plus 
investments refl ects the substantial growth of the 
UK business in 2010.

The main items contributing to the signifi cant 
operating cash infl ow are as follows:

£m 
Profi t after tax 
Change in net 

insurance liabilities  

Net change in trade 

2008 

2010
144.9  156.9  193.6

2009 

37.6 

51.1 

129.7

receivables and liabilities  

(5.8) 

(4.6)  101.4

Non-cash income 
statement items 

Tax and net interest expense 
Operating cash fl ow, before 
transfers to investments 

17.2 
57.6 

24.1 
58.9 

25.4
71.9

251.5  286.4  522.0

The key features to note are:

•  Profi t after tax increased by 23%, whilst operating 
cash infl ow (before movements into investments) 
increased by 82%

•  Operating cash fl ow is signifi cantly higher than 
prior years due to the signifi cant increase in the 
size of the UK Car Insurance business, coupled 
with the fact that quota share arrangements are 
now largely on a funds withheld basis, meaning 
the majority of reinsured premium cash remains 
within the Group

Admiral Group plc | Annual Report 2010

25

Business review
 continued

Safaricom Marathon
A group of eight Admiral employees took 
part in the Safaricom Marathon in Kenya. 
The run through a Kenyan wildlife 
reserve is organised by Tusk, the wildlife 
charity sponsored by elephant.co.uk

No Fit State
Jakko, a member of the No Fit State 
Circus performs at Admiral’s offi ces 
as part of the Company’s sponsorship 
of the alternative circus company.

Other fi nancial items
Taxation
The taxation charge reported in the income 
statement is £71.9 million (2009: £58.9 million), 
which equates to 27.1% (2009: 27.3%) of profi t 
before tax.

Earnings per share
Basic earnings per share rose by 23% to 72.3 pence 
from 59.0 pence. The change is in line with pre- and 
post-tax profi t growth. 

Dividends
The Directors have proposed a fi nal dividend for 
2010 of 35.5 pence per share. This payment is 19% 
higher than the second interim dividend for 2009 
(29.8 pence) and brings the total dividend for 2010 
to 68.1 pence (18% higher than the 57.5 pence paid 
out in relation to 2009). 

The payment date is 10 June 2011, ex-dividend 
date 18 May 2011 and record date 20 May 2011.

Capital structure, fi nancial position
The Group manages its capital to ensure that all 
entities within the Group are able to continue as 
going concerns and also to ensure that regulated 
entities comfortably meet regulatory requirements. 
Excess capital above these levels within subsidiaries 
is paid up to the Group holding company in the 
form of dividends on a regular basis. 

The Group’s dividend policy is to make distributions 
after taking into account capital that is required 
to be held, a) for regulatory purposes; b) to fund 
expansion activities; and c) as a further prudent 
buffer against unforeseen events. This policy 
gives the Directors fl exibility in managing the 
Group’s capital.

Capital continues to be held in equity form, with 
no debt.

Other than as stated below, as far as the Company 
is aware, there are no persons with signifi cant direct 
or indirect holdings in the Company. Information 
provided to the Company pursuant to the Financial 
Services Authority’s (FSA) Disclosure and 
Transparency Rules (DTRs) is published on a 
Regulatory Information Service and on the 
Company’s website.

At 31 January 2011, the Company had received 
notifi cations in accordance with the FSA’s DTRs of 
the following notifi able interests, in the voting rights 
in the Company’s issued share capital:

Munich Re 
BlackRock 
AXA 
Fidelity 
Legal & General 
Morgan Stanley  

Number of shares 

%
27,079,400  10.1%
8.5%
22,912,988 
3.9%
10,535,465 
3.4%
9,135,340 
3.0%
8,083,216 
3.0%
7,984,063 

The interests of Directors and Offi cers and their 
connected persons in the issued share capital of the 
Company are given in the Remuneration Report.

The Directors have 
proposed a fi nal 
dividend for 2010 
of 35.5 pence per 
share. This payment 
is 19% higher than 
the second interim 
dividend for 2009 
(29.8 pence). 

26

For more information visit:
www.admiralgroup.co.uk 

Admiral Group plc | Annual Report 2010

 
Principal risks
and uncertainties

The table below sets out the principal risks currently faced by the Group with further signifi cant risks noted 
below. The report on corporate governance later in the Annual Report describes the risk management 
framework in place throughout the Group.

Risk

Description and Impact

Mitigation

1. 
UK Car 
Insurance 
– erosion of 
competitive 
advantage

2. 
UK and 
Non-UK Car 
Insurance 
– claims shocks

Admiral has typically been able to 
produce an advantage over the UK 
market in combined ratio terms of 
around 30 percentage points. There 
is a risk that this advantage and/or the 
level of underwriting profi t generated 
by Admiral could erode.

A number of factors might contribute 
to this, including: 

a)  Flat or falling average premiums as 
Admiral’s portfolio trends towards 
the market average (expense ratio 
impact)

b) A need to either cut rates, or 

increase rates at a slower rate than 
the market in order to continue 
growth (loss and expense ratio 
impacts)

c)  A deterioration in ability to price 
effectively (for example due to 
legislation on gender discrimination)

d) Adverse changes in claims costs 

or ability to handle claims

Admiral has also been able to increase 
its market share signifi cantly over recent 
years, and (to varying degrees) is 
dependent on the four main UK price 
comparison websites as an important 
source of new business and growth. The 
growth in this distribution channel could 
slow, cease or reverse, or Admiral could 
lose one or more of the websites as a 
source of leads.

The impact on the business would be 
a less profi table UK Car Insurance result 
and lower return on capital employed.

The Group is exposed to underwriting 
risk through its underwriting of motor 
insurance policies. There is a risk that 
claims costs could rise signifi cantly 
above historic or expected levels, for 
a number of reasons including:

a)  Legislative changes (for example, 
periodic payment orders, Ogden 
discount rate changes)

b) Weather-related catastrophe events 
(for example severe storm or fl ood)

c)  Very large, non-catastrophe 

individual claims

d) Fraud or other changes in claimant 

behaviour

Admiral’s UK business has grown every year since the 
business was launched in the early 1990s, and has enjoyed 
regular outperformance against the market throughout 
that time. We now insure 10% of the UK market and our 
combined ratio advantage is at one of its highest levels.

The Directors remain confi dent that the key strengths 
of the business which contribute to the outperformance 
(including targeted pricing and claims handling on 
the loss ratio side; lower cost infrastructure, effi cient 
acquisition costs and cost control on the expense ratio 
side) are sustainable.

The Directors believe further growth is achievable in the 
short to medium term without signifi cantly undermining 
Admiral’s combined ratio advantage. Further growth could 
bring benefi ts such as economies of scale and additional 
data which are likely to be benefi cial for pricing.

The Group’s ownership of Confused.com, one of the 
leading UK price comparison websites helps to mitigate 
the risk of over-reliance on this distribution channel. 
Admiral also contributes materially to the revenues of 
the other businesses and therefore it is not considered 
probable that a material source of new business would 
be lost.

Many of the potential causes of claims shocks are outside 
the control of the Group and focus, therefore, is generally 
on how to prepare and react to the occurrence of such 
events.

In the case of legislative changes impacting existing 
claims, the Group holds an appropriate and explicit 
buffer in reserves to cover signifi cant changes. In the 
case of the Ogden discount rate which has the potential 
to be changed, the ultimate loss ratios projected by 
our independent actuaries include a buffer to allow
for a reduction in the discount rate from 2.5% to 0.5%. 
We continue to hold an additional buffer in our reserves 
over and above these projected ultimate outcomes.

For very large claims (catastrophe and otherwise) the 
Group purchases excess of loss reinsurance, which 
mitigates the loss to the selected deductible amount 
(typically around £5 million at the total claim level).

The Group is mindful that many insurers have recently 
reported increases in bodily injury claims costs, potentially 
due to fraud. Whilst this has not been a marked feature 
of our portfolio, claims and other senior management 
track a wide range of key performance indicators 
to assess changes in trends, and resource continues 
to be strengthened in the claims fraud function.

Admiral Group plc | Annual Report 2010

27

Business review
 continued

Risk

Description and Impact

Mitigation

3. 
International 
expansion 
– risk of failure

The Group has launched eight new 
operations outside the UK in the past 
fi ve years. AdmiralDirekt in Germany 
was sold in early 2011, but there is a 
continuing risk that one or more of 
the operations also fails to become 
a sustainable long-term business.

The impact on the Group could 
be higher than planned losses 
(and potentially closure costs) and 
distraction of key management.

The Group’s approach to expansion is cautious. Our 
insurance businesses start small and are all backed by 
proportional reinsurance support which provides substantial 
mitigation against start-up losses in the early years.

New price comparison businesses also focus on modest 
starts with low set-up costs and relatively small initial media 
spend budgets. This tends to mean that the losses a new 
operation can incur are minimised whilst management 
assess the likelihood of the business succeeding.

The Directors are mindful of management stretch and 
monitor this risk on a regular basis. At present the Board 
is confi dent there is a suitable management structure 
in place for the Group’s international operations.

As demonstrated by the sale of AdmiralDirekt, the 
Directors are not prepared to let unprofi table businesses 
continue to generate losses where there is limited 
foreseeable chance of success.

Admiral earns ancillary profi ts from a portfolio of products 
and seeks to minimise reliance on any single item. 
This would mitigate the impact of a regulatory change 
which affected a particular product or income stream.

The Group’s risk management framework leads to 
potential risks to ancillaries being identifi ed and 
monitored, providing management time to respond 
appropriately to any such regulatory changes and 
minimise fi nancial impacts where possible.

There is a risk that over the medium to 
long term, the level of ancillary profi t 
earned per customer will diminish. This 
might be due to regulatory or legal 
changes, or customer or market 
behaviour.

The impact on the Group would be less 
profi t earned on the car insurance 
portfolios and a lower return on capital 
employed.

4. 
Ancillary 
profi ts 
– potential 
diminution

5. 
UK Price 
Comparison 
– effects of 
continued 
competition

Confused.com operates in a highly 
competitive UK market with four main 
businesses attempting to increase their 
market share through aggressive media 
activity.

The Directors recognise that Confused’s recent 
performance was disappointing and largely attribute this 
to the poor media campaign during 2010. In the UK market, 
the impact of a poor campaign is felt quickly in the form 
of lost market share and higher average cost per lead.

Confused suffered the effects of a
poor media campaign in 2010, and 
experienced a fall in market share and 
profi ts. There is a risk that this trend 
continues in 2011 and beyond.

The impact on the business would be 
reduced profi tability in the future.

Confused management continually analyse the success 
or otherwise of all media activity and will withdraw 
non-performing campaigns as soon as practicable. 

The Directors believe Confused is a fundamentally strong 
business and is well positioned to rebuild its position in 
the UK price comparison market. 

There is also scope to increase and improve Confused’s 
offering in products beyond car insurance – most notably 
in ‘money’, which is a key element of Confused’s strategy.

6. 
Co-insurance 
and 
reinsurance 
arrangements

Admiral uses proportional co-insurance 
and reinsurance across its insurance 
businesses to reduce its own capital 
needs (and increase return on the capital 
it does hold) and to mitigate the cost 
and risk of establishing new operations.

Admiral has enjoyed a long-term relationship with one of 
the world’s strongest reinsurers, Munich Re, which has 
supported Admiral since 2000. The Group also has strong 
relationships with a number of other reinsurers, including 
Amlin, Hannover Re, Mapfre Re, New Re, Swiss Re and 
XL Re (avoiding reliance on a single partner).

There is a risk that such support will not 
be available in the future if the results 
of either the UK business or (more 
realistically) one or more of the 
international operations are not 
satisfactory to the co- and/or reinsurers.

In the UK, co- and reinsurance arrangements have been 
agreed up to the end of 2013, including deals with new 
partners to the Group. Pricing on these deals was in line 
with existing arrangements. The long-term co-insurance 
agreement with Munich Re will remain in place (at 40% 
of the business) until at least the end of 2016.

The impact on the Group would be
the need to raise additional capital to 
support underwriting. This could be
in the form of equity (either reduced 
dividends or new equity) or debt. 
Return on capital would potentially
be lower than current levels.

Outside the UK, there is no current evidence to suggest 
that partners will withdraw support when the opportunity 
becomes contractually available to them, and it is 
important to note that capital within the Non-UK 
businesses is materially lower than for the UK.

The Board also considers the following risks to be signifi cant:
•  Credit risk – default of reinsurer (discussed in note 17 to the fi nancial statements) 
•  Credit risk – failure of banking or investment counterparty (also discussed in note 17)
•  Operational risk – major fraud (considered to be relatively low impact and mitigated by a wide range of internal controls)

28

Admiral Group plc | Annual Report 2010

Governance

In this section:
29  Corporate Responsibility
34  The Admiral Group Board
36  Directors’ report
39  Corporate Governance
48  Remuneration report
53  Independent auditor’s report to 

the members of Admiral Group plc

G
o
v
e
r
n
a
n
c
e

Corporate Responsibility

Charity cycle ride
Staff from Gladiator ride from Swansea 
to Paris to support Charity MNDA. 

Introduction
Throughout 2010 we continued to ensure that 
Corporate Responsibility (CR) is a part of 
everyone’s role at Admiral.

The CR report outlines what we do in the key areas 
of corporate responsibility:

•  Employees
•  Customers
•  Charitable giving and Community
•  Environment

Again in 2010 the Group won a number of awards 
supporting our commitment to CR and these are 
detailed in the following sections. 

The Group corporate website (admiralgroup.co.uk) 
contains a copy of this report together with further 
information on some of the Group’s key policies 
with respect to our employees, Health & Safety, 
and environmental reporting.

Employees
The people working at Admiral are our key asset. 
It is not something we just say but something we 
truly believe. We have a simple philosophy – if 
people like what they do, they will do it better.
So we go out of our way to ensure a good working 
environment. During 2010, as with every year since 
1996 our UK employees have completed an 
anonymous survey to collect views on what it is like 
working for Admiral. The survey includes questions 
relating to a wide range of topics including morale, 

development, management, communication and 
social aspects of working at Admiral. 

The survey results are analysed by department and 
each department manager is expected to share the 
survey results with their team, explore issues and 
concerns, and then make recommendations to 
address them. This is a real exercise, and during 
2010 management changes have been instigated 
after following up survey results.

The key results relating to morale and whether 
employees feel that their opinions are important 
are provided in the table below. There are no 
specifi c targets with respect to the survey results as 
the Executive team use the results to look at trends 
within the scores rather than absolute values. 

The survey results in the key areas measuring 
morale, association with Admiral and how 
employees feel Admiral treats its customers have 
stayed at very high levels for 2010. During 2010, 
the number of vehicles insured in the UK increased 
by 32% to 2.46 million. This led to some resource 
shortfalls in a number of areas during March, April 
and May 2010 with signifi cant recruitment of staff 
taking place during the second half of the year. 
This led to scores on the whole being lower than 
the 2009 survey and something that remains high 
on the agenda of the senior management team 
for 2011.

85% of UK and Canadian employees completed 
the survey with 3,083 responses. See Fig. 1.

Fig. 1.

Survey question 
Morale is high within Admiral 
Morale is high in my department 
Taking everything into account I am happy at Admiral 
Every effort is made to understand the opinions 

and thinking of employees 

I am proud to be associated with Admiral 
I would recommend Admiral as a good place to work 
I am more likely to stay at Admiral because of 

the share schemes 

Admiral is truly customer oriented 
Admiral treats its customers fairly 

2006 
76% 
87% 
92% 

74% 
91% 
90% 

69% 
90% 
86% 

2007 
89% 
82% 
87% 

73% 
91% 
90% 

71% 
88% 
84% 

2008 
90% 
90% 
90% 

86% 
94% 
94% 

71% 
90% 
87% 

2009 
93% 
86% 
91% 

87% 
96% 
95% 

79% 
90% 
88% 

Admiral Group plc | Annual Report 2010

2010
89%
84%
88%

88%
95%
94%

78%
86%
86%

29

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate Responsibility
 continued

Admiral Group continued its fantastic run 
in The Sunday Times 100 Best Companies to 
Work For list with our highest ranking – ninth!

Admiral was again listed as one of The Sunday 
Times 100 Best Companies to Work For. This is 
the eleventh year since its fi rst publication and we 
continue to be very proud to have been included in 
all 11 years. It provides confi rmation that the efforts 
made to make Admiral a great place to work are 
real and not just words in a report.

The fi nal results were announced on 25 February 
2011 and are based on questionnaires completed 
by UK employees, randomly selected by the 
organisers. For the 2011 results, surveyed during 
November 2010, 1,237 (2010: 1,100) employees 
provided responses – a response rate of 77% 
(2010: 75%) of those receiving the questionnaires. 

In the 2011 list we were extremely pleased to 
be placed in ninth position – an excellent result 
for Admiral and everyone who works within the 
Group. See Fig. 2.

The organisers of the event have identifi ed the 
eight key factors that defi ne the best companies 
to work for in Britain. 

Leadership: how people feel about the head of the 
company and its most senior managers. 
My company: feelings about the company people 
work for as opposed to the people they work with. 
My manager: people’s feelings towards their 
day-to-day managers.
Personal growth: to what extent people feel 
stretched by their job. 
My team: people’s feelings about their colleagues. 
Fair deal: how happy employees are with their 
pay and benefi ts.
Giving something back: how much companies are 
thought to put back into society and the community. 
Wellbeing: how people feel about stress, pressure 
and the balance between their work and home life. 

The table below provides the overall scores (out of 
7) compared to the previous three years. See Fig. 3.

The Board and senior managers are very pleased 
that the results continue to improve, especially in 
how staff feel about the Company, their personal 
growth within the Group, and how they feel about 
their pay and benefi ts compared to similar 
positions in other companies. 

Employees are provided with a wide range of 
communication tools to assist in understanding
the Company’s goals and objectives. We work to 
communicate this in as many ways as possible. 
Everyone is encouraged to attend the annual
Staff General Meeting (SGM). At this year’s event 
speeches by Directors, Senior management and 
guest speakers were replaced by chat show style 
interviews hosted by ITV Wales presenter Frances 
Donovan. The SGM is the one occasion each year 
where all UK employees are brought together and 
in 2010 three separate SGMs took place on the one 
day as Newport was added to the list of venues. 

Fig. 2.

Year 
Position 
Fig. 3.

Survey Factor 
Leadership 
My Company 
My Manager 
Personal growth 
My Team 
Fair deal 
Giving something back 
Wellbeing 

2001 
32 

2002 
42 

2003 
46 

2004 
60 

2005 
20 

2006 
20 

2007 
21 

2008 
57 

2009 
37 

2010 
16 

20011
9

2008 
5.56 
5.35 
5.64 
5.12 
5.80 
3.86 
4.70 
5.15 

2009 
5.64 
5.47 
5.69 
5.10 
5.79 
4.03 
4.81 
5.12 

2010 
5.77 
5.58 
5.74 
5.17 
5.86 
4.32 
4.99 
5.19 

2011 
5.91 
5.82 
5.85 
5.41 
5.94 
4.57 
5.12 
5.30 

2011 v 2010
+2%
+4%
+2%
+5%
+1%
+6%
+3%
+2%

30

Admiral Group plc | Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2010 saw the MDs of our four international car 
insurance brands take to the stage providing
an overview of our overseas operations.

Share ownership is a key feature of the 
remuneration of employees. A full explanation
of how both of the Group’s share plans work is 
provided within the Remuneration Committee 
report. All UK employees are eligible to receive 
shares in the Group’s Approved Free Share Plan. 
Overseas employees receive equivalent awards 
within the Group’s Discretionary Free Share Plan.

The table below provides details of awards given
to employees that have matured and are now 
available to staff to sell. An employee who was 
working at Admiral before 1 January 2005 would 
have access to 1,346 shares – of which 638 could
be sold free of income tax and national insurance. 
If none of the shares had been sold, these shares 
would be worth £22,141 (based on the share price 
of £16.45 on 3 March 2010). See Fig. 4.

The Board fi rmly believes that share ownership 
motivates employees, decreases attrition and 
improves the Group’s recruitment prospects in the 
regions where its offi ces are located. Indeed, 78% 
(2009: 79%) of employees say they are more likely 
to stay employed with Admiral because of the 
share schemes.

In addition to the Approved Free Share Plan, the 
Group operates the Discretionary Free Share Plan 
or DFSS. Unlike many plans of this type the awards 
are spread throughout the organisation from senior 
managers to star performers. Star performers are 
employees who have excelled in their role during 
the year and who would not normally receive 
DFSS shares.

Health & Safety
The Group is committed to providing a consistently 
safe and effective working environment for all 
employees (and contractors, customers and 
members of the public). In doing so it will, as
a minimum, comply with local Health & Safety 
legislation, but will exceed those requirements 
should it be necessary to do so in order to deliver 
its objectives. More details on the Group’s Health 
& Safety policy can be found in the full CSR 
report on the Group’s corporate website – 
admiralgroup.co.uk.

Customers
Ensuring that we give a great service to our 
customers is essential to the future growth of
the business, both in the UK and our overseas 
businesses. As at 31 December 2010 the Group 
had 2.75 million customers, up 32% from 2.08 
million the year before. 

There are many initiatives in place to ensure
that customers are treated fairly, effi ciently and
with respect:

•  Measures programme
•  Monitoring programme
•  Comment form analysis
•  Treating customers fairly reporting
•  Complaints analysis
•  Issuing shares to ‘star performing’ employees

Every department has its own set of quality 
measures to gauge performance. The measures 
are updated each year to challenge departments 
to make continual improvements. The programme 
is reported every month in the internal Company 
magazine and awards are presented each year to 
the best departments. 

The Group works within the regulatory framework 
of the Financial Services Authority (FSA) in the UK. 
One of the FSA’s statutory objectives is to help 
customers get a fair deal. The Compliance 

Fig. 4.

Award 
no. 
1   
2   
3   
4   
5   
6   

Award date 
19 Sep 2005 
16 Mar 2006 
5 Sep 2006 
9 Mar 2007 
4 Sep 2007 
7 Mar 2008 

No. of shares 
per employee 
411 
227 
213 
151 
182 
162 

Total shares 
awarded 
585,675 
350,942 
350,811 
277,387 
353,444 
337,770 

No. of employees 
receiving award 
1,425 
1,546 
1,647 
1,837 
1,942 
2,085 

Employees still 
at Admiral on 
maturity date 
1,142 
1,252 
1,383 
1,552 
1,671 
1,803 

Annualised
Leaver
Percentage
6.6%
6.3%
5.3%
5.2%
4.7%
4.5%

Admiral Group plc | Annual Report 2010

31

 
 
 
 
 
 
Corporate Responsibility
 continued

Charitable donations
Staff raise money for victims 
of Haiti’s earthquake.

Stress Down Day
Employees from the claims 
department donned pyjamas 
and slippers to support the 
Samaritans Stress Down Day.

department in the UK completes a monthly 
Treating Customers Fairly (TCF) Management 
Information pack, pulling together specifi c 
measures that demonstrate we are consistently 
treating our customers fairly. This is now being 
adopted in the developing overseas motor 
insurance businesses.

A detailed report is produced each month together 
with a summary, providing details of any measures 
that have been graded red. The report is discussed 
at the Risk Management Committee (see Corporate 
Governance section of this report for details on the 
RMC) and process or behavioural changes agreed 
where appropriate. 

The TCF management information is now 
embedded in the culture of the Company. If either 
a red or amber grade occurs the department 
manager investigates the issues and provides 
information on the reason for the score along with 
a plan to improve the results.

The table below contains some of the key 
measures from the TCF report. See Fig. 5.

There are over 150 individual TCF measures, each 
of which is benchmarked to allow the RMC to take 
an overall view as to whether customers are being 
treated fairly. 

During 2010 the average red grades for the 
measures amounted to 2.58% (2009: 1.23%). 

88% of the measures throughout the period 
achieved a green grade (2009: 91%). 

The average red grades increased during 2010 
mainly as a result of increased volumes of new 
business early in 2010 causing call answer rates to 
fall below 90% in March, April and May. Increased 
recruitment during this period and for the rest of 
2010 resulted in improved call answer rates such 
that an average of over 90% was achieved for the 
year. In addition Financial Ombudsman Service 
(FOS) complaints found in the Group’s favour 
continued to be below 75%. The Risk Management 
Committee monitors the FOS complaints that 
are found in favour of the customer and reviews 
each one to understand the type of complaints that 
are escalated to FOS. During 2010 a total of 241 
complaints were received by FOS (2009: 265).

Each quarter the Central Complaints Department 
produce a report analysing the complaints received 
and of the causes. The report provides a summary 
of the root causes of the complaints and actions 
taken to reduce the risk of complaints due to 
specifi c procedures or behaviour. 

When a complaint is escalated to Central Quality, 
a dedicated team of Complaint Executives will 
investigate and discuss the customer’s concerns. 
If the customer raises any improvements we can 
make to the business, the Complaint Executives 
will pass a suggestion to the Complaint Prevention 

Fig. 5.

TCF Measure 
Complaints per 1,000 vehicles 
% Financial Ombudsman Service (FOS) complaints 

found in favour of Admiral 

Customer service call answer rate 
Claims call answer rate 
Customer Comment form score 
Claims Service Customer Comment forms 
% Customer who would renew following a claim 
Call Answer rate for complaint lines 

2008 
1.14 

78% 
95% 
92% 
9.37 
8.80 
93% 
91% 

2009 
1.06 

67% 
93% 
93% 
9.39 
8.75 
93% 
93% 

2010 
1.19 

68% 
91% 
94% 
9.31 
8.65 
92% 
93% 

Targets
<1.04

>75%
>90%
>90%
>9
>8.5
>85%
>90%

32

Admiral Group plc | Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Coordinator. This can be related to a document, 
system or a procedural problem. 

The role of the Complaint Prevention Coordinator 
is to investigate whether a suggestion can be 
successfully incorporated into or used to change 
business processes that may be the cause of 
complaints. 

Another aspect of complaint analysis is identifying 
training needs and general standards of customer 
service. Using complaints, we can identify human 
errors and gaps in knowledge. In addition to 
ensuring individual feedback is given, we analyse 
this information and identify trends or patterns 
which require improvement on a wider scale.

Charitable and Community
Admiral plays a positive role in the community 
through charitable fundraising and encouraging 
employees to engage with local community 
partners. We promote payroll giving and provide 
matched funding for eligible employee initiatives. 

Our charity and community programme focuses on 
serving the communities near our offi ce locations in 
Cardiff, Swansea and Newport and since 2007 our 
overseas locations. The Admiral Community Chest 
is a fund set up by the Company to provide 
fi nancial support to employees and their families 
directly involved with local charities and 
organisations. 

More information on how Admiral supports local 
charities and the communities in which its 
employees live can be found on the Group’s 
corporate website, admiralgroup.co.uk.

Environment
The Group is committed to:

•  Raising and maintaining employee awareness of, 
and ensuring that everyone is actively engaged 
in, activities to reduce the impact of the Group’s 
operations on the environment

•  Measuring, monitoring and reporting on the key 

aspects of the Group’s environmental 
performance and regularly reviewing progress 
to reduce the amount of resources consumed 
per employee

•  Reporting key environmental performance 
indicators, taking into account the ABI’s 
Guidelines on Responsible Investment Disclosure 
and guidance provided by the Department for 
Environment, Food and Rural Affairs (Defra)

The main source of the Group’s carbon emissions
is the consumption of electricity and gas in its 
offi ces. There are large variations in the consumption 
between offi ces mainly due to the age and the 
extent of control the Company can exert over the 
purchase of electricity that can be exerted.

The Group’s carbon emission, electricity/gas 
consumption, waste recycling and water 
consumption are all reported in the full Corporate 
Responsibility report available on the Group’s 
corporate website – admiralgroup.co.uk

The Facilities Department continues to discuss 
methods of reducing energy consumption within 
the UK locations with the Carbon Trust. A number 
of initiatives taken in 2010 have resulted in the 
lower energy consumption per square metre of 
offi ce space during 2010. In addition more sites 
will be purchasing ‘Green electricity’ in 2011.

We continued to encourage recycling where 
possible and each fl oor has an environmental 
representative tasked with increasing the levels 
of recycling and awareness. 

Challenges for 2011
We noted that during 2010 the Group faced a 
continual challenge to recruit, train, motivate
and retain employees across its whole business. 
This challenge was made all the more signifi cant
as volumes surpassed those budgeted for. Planning 
tools within the business allowed the senior 
management team to react to the growth, 
increasing recruitment and training during 2010. 
The feedback from employees to both the internal 
staff survey and The Sunday Times 100 Best 
Companies to Work For award during 2010 has 
been extremely positive. We must continue to 
ensure that Admiral remains a great place to work 
in 2011.

Admiral Group plc | Annual Report 2010

33

The Admiral 
Group Board

1. 

3. 

5. 

7.

9.

11.

34

2. 

4. 

6. 

8. 

10. 

1. Alastair Lyons, CBE (57)
Chairman  ■
Alastair was appointed Chairman of the Company 
in July 2000. He is also Non-Executive Chairman of 
Serco, Deputy Chairman of Bovis Homes, Senior 
Independent Director at the Phoenix Group, and a 
Non-Executive Director of the Towergate Insurance 
Group. He has previously been Chief Executive of the 
National Provident Institution and of the National & 
Provincial Building Society, Managing Director of the 
Insurance Division of Abbey National plc, and 
Director of Corporate Projects at National 
Westminster Bank plc. Alastair was also a Non-
Executive Director for the Department for Transport 
and the Department for Work and Pensions. A Fellow 
of the Institute of Chartered Accountants, he was 
awarded a CBE in the 2001 Birthday Honours for 
services to social security.

2. Henry Engelhardt, CBE (53) 
Chief Executive Offi cer 
Henry is a founder Director of Admiral and was 
recruited by the Brockbank Group in 1991 to set up 
the Admiral business. He was part of the management 
team that led the MBO in 1999. Prior to joining 
Admiral, he was Marketing and Sales Manager for 
Churchill Insurance. He has substantial experience in 
direct response fi nancial services in the United 
Kingdom, United States and France. He has an MBA 
from INSEAD. Henry was awarded an honorary CBE 
in April 2008 for services to business in Wales.

3. Kevin Chidwick (47) 
Chief Financial Offi cer 
Kevin is responsible for fi nance, compliance, legal 
and investments as well as the subsidiary Confused.
com. He joined Admiral in 2005, becoming Chief 
Financial Offi cer in September 2006. Prior to Admiral, 
Kevin has been in UK fi nancial services for over 25 
years. He has held a number of senior roles in other 
insurance organisations including Finance Director 
positions at Engage Mutual Assurance and Cigna UK. 
He is a fellow of the Chartered Institute of Certifi ed 
Accountants and has an MBA from the London 
Business School. 

Admiral Group plc | Annual Report 2010

9. Keith James, OBE (66) 
Non-Executive Director  ▲■
Keith was appointed a Non-Executive Director in 
December 2002. He is Chairman of the Nominations 
Committee and is also the independent Chairman of 
Admiral Insurance Company Limited and Inspop.com 
Limited. He is also a Non-Executive Director of Julian 
Hodge Bank Limited and Hodge Life Assurance 
Company Limited and is Non-Executive Chairman of 
International Greetings plc. He is a solicitor and was 
the Chairman of Eversheds LLP from June 1995 to 
April 2004. He was a Non-Executive Director of Bank 
of Wales plc between 1988 and 2001 and AXA 
Insurance Company Limited between 1992 and 2000. 
Keith was awarded an OBE in 2005 for services to 
business and the community in Wales.

10. John Sussens (65) 
Non-Executive Director  ●
John was appointed the Senior Independent 
Non-Executive Director in August 2004, and is 
Chairman of the Remuneration Committee. He is also 
a Non-Executive Director of Cookson plc and Anglo 
& Overseas Trust Plc. He was the Group Managing 
Director of Misys plc between 1998 and May 2004 
having been on the Board of the Company since 1989. 
Prior to joining Misys, he was Manufacturing Director 
at JC Bamford Excavators Limited. He was a Non-
Executive Director at Chubb plc between 2001 and 
2003. 

11. Colin Holmes (45) 
Non-Executive Director  ▲●
Colin was appointed a Non-Executive Director 
in December 2010 and joined the Audit and 
Remuneration Committees upon appointment. 
Colin is a Chartered Management Accountant and 
has over 20 years of fi nancial, commercial and 
operational experience gained through a number of 
executive positions within Tesco plc. Until recently, he 
was Tesco’s UK Commercial Director for Fresh Foods 
and a member of the Group Executive Committee of 
Tesco plc. Colin has also been an independent 
Non-Executive Director on the Board of Bovis Homes 
Group plc since 2006 and Chairman of their 
Remuneration Committee since 2008.

4. David Stevens, CBE (49) 
Chief Operating Offi cer 
David is a founder Director of Admiral. Initially the 
Marketing Director, he was appointed Director 
responsible for pricing in 1995 and claims and pricing 
in 1999. He was appointed as Chief Operating Offi cer 
in 2004. He joined Admiral in 1991 from McKinsey & 
Co. where he worked in the Financial Interest Group, 
London offi ce. Prior to working for McKinsey & Co, 
he worked for Cadbury Schweppes in the United 
Kingdom and the United States. David has an MBA 
from INSEAD. David was awarded a CBE in 2010 for 
services to business and the community in Wales. 

5. Lucy Kellaway (51) 
Non-Executive Director  ■
Lucy joined the Board as a Non-Executive Director in 
September 2006. She is the management columnist 
on the Financial Times and author of various books. 
In 20 years on the FT she has been oil correspondent, 
a Lex columnist and Brussels correspondent. 
Lucy also joined the Nominations Committee on 
appointment to the Board. 

6. Manfred Aldag (60) 
Non-Executive Director
Manfred was appointed a Non-Executive Director 
of the Company in 2003 as a representative of 
Munich Re. He graduated from the University of 
Essen and has a degree in Economics/Business 
Management (Diplom-Kaufmann). He has worked 
for Munich Re since September 1981 and is currently 
the Chief Executive Manager responsible for United 
Kingdom/Ireland. 

7. Margaret Johnson (52) 
Non-Executive Director  ▲●
Margaret was appointed Non-Executive Director of 
the Company in September 2006. She is currently 
Group CEO of the international advertising agency 
Leagas Delaney and has been with that Company for 
the past 14 years. Margaret joined the Group’s Audit 
and Remuneration Committees on appointment to 
the Board. 

8. Martin Jackson (62) 
Non-Executive Director  ▲●
Martin was appointed Non-Executive Director and 
Chairman of the Audit Committee in August 2004. He 
was the Group Finance Director of Friends Provident 
plc between 2001 and 2003 and Friends’ Provident 
Life Offi ce between 1999 and 2001. Prior to that 
he was the Group Finance Director at London & 
Manchester Group plc from 1992 to 1998, up to 
the date of its acquisition by Friends’ Provident Life 
Offi ce. Martin is also a Non-Executive Director 
of IG Group Holdings plc, Homeserve Membership 
Limited and Rothesay Life Limited. He is a Fellow 
of the Institute of Chartered Accountants. 

Key:
▲ Audit Committee member
 ● Remuneration Committee member
 ■ Nominations Committee member

Admiral Group plc | Annual Report 2010

35

Directors’ report

The Directors present their Annual Report and the 
audited fi nancial statements for the year ended 
31 December 2010.

Business review 
The Company is the holding Company for the 
Admiral Group of companies. The Group’s principal 
activity continues to be the selling and 
administration of private motor insurance and 
related products.

The information that fulfi ls the requirements of the 
Business review, as required by Section 417 of the 
Companies Act 2006, and which should be treated 
as forming part of this report by reference are 
included in the following sections of the 
Annual Report:

•  Chairman’s statement
•  Chief Executive’s statement
•  Business review

Group results and dividends
The profi t for the year, after tax but before dividends, 
amounted to £193.6 million (2009: £156.9 million).

The Directors declared and paid dividends of 
£164.7 million during 2010 (2009: £142.4 million) 
– refer to note 13 for further details. 

The Directors have declared a fi nal dividend 
of £95.3 million (35.5 pence per share), payable 
on 10 June 2011.

Share capital
Refer to the Business review for the disclosure 
of substantial shareholdings in accordance with 
Chapter 5 of the Transparency and Disclosure rules.

Financial Instruments
The objectives and policies for managing risks in 
relation to fi nancial instruments held by the Group 
are set out in note 17 to the fi nancial statements.

Directors and their interests
The present Directors of the Company are shown on 
pages 34 and 35 of this report, whilst Directors’ 
interests in the share capital of the Company are set 
out in the Remuneration report on pages 51 and 52.

Charitable and political donations
During the year the Group donated £168,000 (2009: 
£147,000) to various local and national charities. The 
Group has never made political donations. Refer to 
the Business review for further details.

Employee policies 
Detailed information on the Group’s employment 
practices is set out in the business review. The 
Group purchases appropriate liability insurance 
for all staff and Directors.

Creditor payment policy
It is the policy of the Group to pay all purchase 
invoices by their due date, and appropriate quality 
measures are in place to monitor and encourage 
this. At the end of the year outstanding invoices 
represented 16 days purchases (2009: 15).

Contractual arrangements
The Group considers its co-insurance and 
reinsurance contracts, as described in the Business 
review section on page 12, to be essential to 
the running of the Group’s business. No other 
contractual arrangements are considered to 
be essential.

Additional information for shareholders
Where not provided previously in this Directors’ 
report, the following provides the additional 
information required for shareholders as a result of 
the implementation of the Takeovers Directive into 
UK law.

At 31 December 2010, the Company’s issued share 
capital comprised a single class of shares referred 
to as ordinary shares. Details of the share capital 
and shares issued during the year can be found in 
note 26.

On a show of hands at a general meeting of the 
Company every holder of shares present in person 
and entitled to vote shall have one vote and on a 
poll, every member present in person or by proxy 
and entitled to vote shall have one vote for every 
ordinary share held. The notice of the general 

36

Admiral Group plc | Annual Report 2010

meeting specifi es deadlines for exercising voting 
rights either by proxy notice or present in person 
or by proxy in relation to resolutions to be passed 
at general meeting. All proxy votes are counted 
and the numbers for, against or withheld in relation 
to each resolution are announced at the Annual 
General Meeting (AGM) and published on the 
Company’s website after the meeting.

There are no restrictions on the transfer of ordinary 
shares in the Company other than:

•  certain restrictions may from time to time be 

imposed by laws and regulations (for example, 
insider trading laws); and

•  pursuant to the Listing Rules of the Financial 

Services Authority whereby certain employees 
of the Company require the approval of the 
Company to deal in the Company’s securities

The Company has not purchased any of its own 
shares during the period. 

There are no agreements between the Company 
and its Directors or employees providing for 
compensation for loss of offi ce or employment 
(whether through resignation, purported 
redundancy or otherwise) that occurs because 
of a takeover bid. 

There are a number of agreements that alter 
or terminate upon a change of control of the 
Company following a takeover bid, such as 
commercial contracts. None is considered to be 
signifi cant in terms of their impact on the business 
of the Group as a whole except for the long-term 
co-insurance agreement in place with Great Lakes 
Resinsurance (UK) Plc. Details relating to this 
agreement are contained in the business review.

Power to issue shares
At the last AGM, held on 28 April 2010, authority 
was given to the Directors to allot unissued relevant 
securities in the Company up to a maximum of an 
amount equivalent to one third of the shares in 
issue. This authority expires on the date of the AGM 
to be held on 6 May 2011 and the Directors will 
seek to renew this authority for the following year.

A further special resolution passed at that meeting 
granted authority to the Directors to allot equity 
securities in the Company (up to a maximum of 5% 
of the issued share capital of the Company) for 
cash, without regard to the pre-emption provisions 
of the Companies Act 2006. This authority also 
expires on the date of the AGM to be held on 
6 May 2011 and the Directors will seek to renew this 
authority for the following year.

Appointments of Directors
The Company’s Articles of Association (‘the 
Articles’) give the Directors power to appoint and 
replace Directors. Under the terms of reference of 
the Nomination Committee, any appointment must 
be recommended by the Nominations Committee 
for approval by the Board of Directors. The Articles 
also require Directors to retire and submit 
themselves for election at the fi rst AGM following 
appointment and all Directors who held offi ce at 
the time of the two preceding AGMs, to submit 
themselves for re-election.

However, in accordance with the requirement under 
the UK Corporate Governance Code for annual 
election of Directors and best practice guidance 
that has been issued, all Directors will submit 
themselves for re-election at the Group’s AGM on 
6 May 2011.

Articles of Association
The Articles may only be amended by special 
resolution of the shareholders.

Power of the Directors
The Directors are responsible for managing the 
business of the Company and may exercise all 
powers of the Company subject to the provisions of 
relevant statutes, to any directions given by special 
resolution and to the Company’s Memorandum and 
Articles. The Articles for example, contain specifi c 
provisions and restrictions concerning the 
Company’s power to borrow money. Powers 
relating to the issuing of new shares are also 
included in the Articles and such authorities are 
renewed by shareholders at the AGM each year. 

Annual General Meeting
It is proposed that the next AGM be held at Cardiff 
City Hall, Cathays Park, Cardiff CF10 3ND on Friday 
6 May 2011 at 3.00pm, notice of which will be sent 
to shareholders with the Annual Report. 

Directors’ responsibilities 
The Directors are responsible for preparing the 
Annual Report and the Group and Parent Company 
fi nancial statements, in accordance with applicable 
law and regulations. 

Company law requires the Directors to prepare 
Group and Parent Company fi nancial statements for 
each fi nancial year. Under that law they are required 
to prepare the Group fi nancial statements in 
accordance with International Financial Reporting 
Standards (IFRS) as adopted by the EU and 
applicable law and have elected to prepare the 
Parent Company fi nancial statements in accordance 
with UK Accounting Standards and applicable law 
(UK Generally Accepted Accounting Practice). 

Admiral Group plc | Annual Report 2010

37

Directors’ report
 continued

Under company law the Directors must not approve 
the fi nancial statements unless they are satisfi ed 
that they give a true and fair view of the state 
of affairs of the Group and Parent Company and 
of their profi t or loss for that period. 

In preparing each of the Group and Parent 
Company fi nancial statements, the Directors are 
required to: 

•  select suitable accounting policies and then 

apply them consistently 

•  make judgments and estimates that are 

reasonable and prudent 

•  for the Group fi nancial statements, state whether 
they have been prepared in accordance with IFRS 
as adopted by the EU 

•  for the Parent Company fi nancial statements, 

state whether applicable UK Accounting 
Standards have been followed, subject to any 
material departures disclosed and explained in 
the Parent Company fi nancial statements; and 
•  prepare the fi nancial statements on the going 
concern basis unless it is inappropriate to 
presume that the Group and the Parent 
Company will continue in business

The Directors are responsible for keeping proper 
accounting records that disclose with reasonable 
accuracy at any time the fi nancial position of the 
Parent Company and enable them to ensure that its 
fi nancial statements comply with the Companies 
Act 2006. They have general responsibility for 
taking such steps as are reasonably open to them 
to safeguard the assets of the Group and to prevent 
and detect fraud and other irregularities. 

Under applicable law and regulations, the Directors 
are also responsible for preparing a Directors’ 
report, Directors’ remuneration report and 
Corporate Governance statement that comply with 
that law and those regulations. 

The Directors are responsible for the maintenance 
and integrity of the corporate and fi nancial 
information included on the Company’s website. 
Legislation in the UK governing the preparation and 
dissemination of fi nancial statements may differ 
from legislation in other jurisdictions.

Responsibility statement
The Directors confi rm that to the best of their 
knowledge:

•  The fi nancial statements, prepared in accordance 
with the applicable set of accounting standards, 
give a true and fair view of the assets, liabilities 
and fi nancial position and profi t or loss of the 
Company and the undertakings included in the 
consolidation taken as a whole; and

•  The Directors’ report includes a fair view of the 
development and performance of the business 
and the position of the Company and the 
undertakings included in the consolidation taken 
as a whole, together with a description of the 
principal risks and uncertainties that they face

Disclosure of information to auditors
The Directors who held offi ce at the date of 
approval of this Directors’ report confi rm that, so far 
as they are each aware, there is no relevant audit 
information of which the Company’s auditor is 
unaware; and each Director has taken all the steps 
that he ought to have taken as a Director to make 
himself aware of any relevant audit information and 
to establish that the Company’s auditor is aware of 
that information.

Auditor
The Company’s auditor, KPMG Audit Plc, has 
indicated willingness to continue in offi ce and 
resolutions to reappoint it and to authorise the 
Directors to fi x its remuneration will be proposed 
at the AGM. 

By order of the Board,

Mark Waters
Company Secretary
1 March 2011

38

Admiral Group plc | Annual Report 2010

Corporate Governance

The Combined Code on Corporate Governance
This report sets out the Group’s approach to 
achieving in 2010 the standards of good corporate 
governance for which it is accountable to the 
Group’s shareholders. It has been prepared in 
accordance with the principles set out in the 
Combined Code on Corporate Governance (the 
‘Combined Code’), and details the extent to which 
the Company has complied with the principles and 
provisions of the Combined Code. In addition, 
following the release by the Financial Reporting 
Council (FRC) of the new UK Corporate Governance 
Code (the ‘Governance Code’), that became 
effective for accounting periods beginning on or 
after 29 June 2010, the Group has considered the 
requirements of the Governance Code and is taking 
appropriate steps to ensure compliance with them 
where it does not already do so.

The Board complied with the Combined Code 
in all respects during 2010 except for Code D.1.1, 
which requires that the Senior Independent 
Director should attend meetings with a range of 
shareholders. The Company has a comprehensive 
programme of meetings and dialogue with 
institutional investors, and the Chairman had 
individual meetings with the majority of the largest 
10 such investors. The views of investors expressed 
through this dialogue are communicated to the 
Board as a whole on a regular basis through the 
investor relations report. All Directors can, 
therefore, develop an understanding of issues or 
concerns of major shareholders should any be 
raised. Feedback from shareholders suggests that 
these arrangements for communication between 
the Company and its shareholders continue to be 
viewed by them as effective. The Senior 
Independent Director is always available to meet 
with individual shareholders on request to ensure 
the Board is aware of any shareholder concerns that 
cannot be resolved through the routine 
mechanisms for investor communications.

The Admiral Group Board
The Board is the principal decision-making forum 
for the Group both providing leadership, either 
directly or through its Committees of Directors, and 
delegating authority to the Executive team in a 
manner that will promote the success of the Group 
and is consistent with good corporate governance 
practice. The Board is accountable to shareholders 
for setting and achieving the Group’s strategic 
objectives, for the creation and delivery of strong 
sustainable fi nancial and operational performance 
for ensuring that in carrying out its duties the 
Group’s legal and regulatory obligations are being 
met and for ensuring that it operates within 
appropriately established risk parameters. The 
Group is responsible to the Financial Services 
Authority (FSA) for ensuring compliance with 
the Group’s UK regulatory obligations and for 
ensuring that dealings with the FSA are handled in 
a constructive, cooperative and transparent manner. 

The Board has adopted a formal schedule of 
matters specifi cally reserved to it, which is reviewed 
on an annual basis (this was last carried out on 
24 August 2010). Matters reserved to the Board 
include the approval of:

•  The Group’s long term objectives and 

corporate strategy

•  Operating and capital budgets, fi nancial results, 

and any signifi cant changes to accounting 
practices or policies

•  The Group’s capital structure
•  Results and fi nancial reporting
•  The maintenance and review of the system 
of internal control and risk management

•  The Group’s overall risk appetite
•  Changes to the structure, size and composition 

of the Board, including new appointments

•  Succession plans for the Board and 

senior management

•  Annual review of its own performance and 

that of its Board Committees

•  Key business policies in relation to health 
and safety and environmental matters

•  Dividend policy and proposals for 

dividend payments

•  Major acquisitions, disposals, and other 
transactions outside delegated limits
•  Review of the Group’s overall corporate 

governance arrangements

Admiral Group plc | Annual Report 2010

39

Corporate Governance
 continued

The Board met on seven occasions in 2010 with six 
of these meeting being held over two days. The 
Board also held a strategy day and visited its 
operations in Italy. These overseas visits are used to 
combine the formal business of the Board with an 
opportunity for Board members, through informal 
discussion with local management, to obtain a 
deeper understanding of local market conditions 
and gain an appreciation of the operational and 
strategic challenges faced by each of the Group’s 
overseas operations. The Chairman visits each of 
these operations every year. In addition, the 
Non-Executive Directors and the Chairman met 
during the year without the Executive Directors 
being present. Agendas and papers are circulated 
to the Board in a timely manner in preparation for 
Board and Committee meetings. These papers are 
supplemented by information specifi cally requested 
by the Directors from time to time. All Directors are, 
therefore, able to bring independent judgement to 
bear on issues such as strategy, risk management, 
performance, and resources. Additional meetings 
are called when required and there is frequent 
contact between meetings, where necessary, to 
progress the Group’s business.

The Company Secretary
All the Directors have access to the advice and 
services of the Company Secretary. He has 
responsibility for ensuring that Board procedures 
are followed and for advising the Board, through 
the Chairman, on governance matters. The 
Company Secretary provides updates to the Board 
on regulatory and corporate governance issues, 
new legislation, and Directors’ duties and 
obligations. The appointment and removal of the 
Company Secretary is one of the matters reserved 
for the Board.

Board effectiveness
The performance and effectiveness of the Board 
and its Committees is fundamental to the success 
of the Group and there is a rigorous evaluation 
each year to assess how well the Board, its 
Committees, the Directors and the Chairman are 
performing. In accordance with the Group’s policy 
of every three years using an external consultant 
to carry out a formal review of the Board’s 
performance, an external consultant, who has no 
connection with the Company, was used by the 
Group to lead the evaluation process in 2010. 

The evaluation process consisted of the 
completion, by all Directors, of a comprehensive 
questionnaire evaluating the performance of the 
Board and its Committees. The questionnaire 
considered Board processes and their effectiveness; 
Board composition, Board objectives, Board 
support, content of discussion and focus at Board 
meetings and invited Directors to indicate where 
specifi c improvements could be made. Completion 
of the questionnaire by each Director was followed 

by one-to-one discussions between each Director 
and the external consultant where the Board’s role 
and structure, process, relationships, and any 
emerging issues were discussed. 

The overall results of the evaluation were 
summarised in a report prepared by the external 
consultant who also presented the principal 
recommendations for review and discussion by the 
Board in February 2011. 

The evaluation concluded that good progress had 
been achieved in most of the areas identifi ed for 
action in the last independent Board review in 2007 
and that the Board and its Committees had 
continued to work very effectively in relation to 
most dimensions. In addition, the Chairman has 
concluded that each Director contributes effectively 
and demonstrates full commitment to his/her 
duties. The following emerged as areas of particular 
focus going forward:

•  Non-Executive rotation as individual Directors 

reach their maximum term over the next 
four years

•  Maintenance of Non-Executive knowledge and 
understanding of an increasingly broad and 
complex business

•  Moving still further the balance of Board 

consideration towards the strategic and away 
from the operational

•  Agreeing clear criteria for the evaluation of 

performance by line of business and how most 
effectively to report this to the Board

The Chief Executive, to whom they report, appraises 
annually the performance of the individual 
Executive Directors. The Chairman, taking into 
account the views of the other Directors, reviews 
the performance of the Chief Executive. The 
performance of the Chairman is reviewed by the 
Non-Executive Directors, led by the Senior 
Independent Director (‘SID’), taking into account 
the views of the Executive Directors. Following 
the latest review, the SID considered and discussed 
with the Chairman the comments and feedback 
relating to the Chairman’s performance, that had 
been received from the Directors as part of the 
Board evaluation questionnaire. Following these 
discussions with the Chairman, the SID was able to 
confi rm that the performance of the Chairman 
continues to be effective, and that the Chairman 
continues to demonstrate appropriate commitment 
to his role. 

Directors are expected to attend all meetings of 
the Board and the Committees on which they serve 
and to devote suffi cient time to the Group to 
perform their duties. The number of full Board 
meetings and Committee meetings of which they 
are a member attended by each Director during 
2010 is provided in the table opposite.

40

Admiral Group plc | Annual Report 2010

The roles of the Chairman and Chief Executive
The Board has approved a statement that sets out 
the clear division of responsibilities between the 
Chairman and the Chief Executive. The Chairman 
is primarily responsible for the leadership and 
workings of the Board, setting its agenda, and 
monitoring its effectiveness. The Chairman is not 
involved in the day-to-day management of the 
business. Save for matters reserved for decision by 
the Board, the Chief Executive, with the support of 
the other Executive Directors, is responsible for 
proposing the strategy to be adopted by the Group; 
the running of the business in accordance with the 
strategy agreed by the Board; and implementing 
specifi c Board decisions relating to the operation 
of the Group. The statement of division of 
responsibilities and matters reserved for decision 
by the Board were reviewed in December 2010.

Board balance and independence
The Board currently comprises eleven Directors, the 
Chairman (who was independent on appointment), 
three Executive Directors, six independent Non-
Executive Directors, and one Non-Executive 
Director, Manfred Aldag, who is employed by 
a signifi cant shareholder and is not, therefore, 
considered independent. There is no requirement 
that the signifi cant shareholder has representation 
on the Board and, accordingly, Mr Aldag’s 
appointment is subject to the same appointment 
and removal process as the other Board Directors. 

In December 2010 the Board appointed Colin 
Holmes as an independent Non-Executive Director. 
Appointments to the Board are the responsibility 
of the Board as a whole, acting on the advice and 
recommendations of the Nominations Committee. 
Colin Holmes’ appointment followed a formal, 
rigorous and transparent procedure implemented 
and led by the Nominations Committee. Although 
Colin Holmes holds, with Alastair Lyons, a cross-
directorship in Bovis Homes Group Plc, the Board 

has determined that Colin Holmes remains 
independent in character and judgement and that 
his holding of a cross-directorship will not affect his 
ability to present an objective, rigorous and 
constructive challenge to the assumptions and 
viewpoints presented by management and the 
Board nor will it affect his time commitment to the 
role. Colin Holmes will be subject to election by 
shareholders at the forthcoming Annual General 
Meeting (AGM).

The Board has accepted the Nominations 
Committee’s assessment of the independence of 
the six Non-Executive Directors and is not aware of 
any relationships or circumstances which are likely 
to affect, or could appear to affect, the judgement 
of any of them. In the view of the Board, the 
independent Non-Executive Directors are of 
suffi cient calibre and number that their views carry 
signifi cant weight in the Board’s decision making 
and that they are free from any relationship or 
circumstance that could affect, or appear to affect, 
their independent judgement. 

Independent Non-Executive Directors are currently 
appointed for fi xed periods of three years, subject 
to election by shareholders. The initial three-year 
period may be extended for two further three-year 
periods, subject to re-election by shareholders. 
Their letters of appointment may be inspected at 
the Company’s registered offi ce or can be obtained 
on request from the Company Secretary.

Although the Chairman has served in his role since 
June 2000 the Board remains of the view that he 
should continue in offi ce notwithstanding that he 
has completed in excess of nine years as Chairman 
and the Company’s leading institutional investors 
have also confi rmed their support for the Board’s 
express intent. The Chairman, along with all the 
Directors, will now seek election by shareholders 
annually. 

Total meetings held 
Alastair Lyons (Chairman) 
Henry Engelhardt (Chief Executive) 
David Stevens (Chief Operating Offi cer)  
Kevin Chidwick (Chief Financial Offi cer)   
Manfred Aldag 
Colin Holmes* 
Martin Jackson 
Keith James 
Margaret Johnson 
Lucy Kellaway 
John Sussens 

* Colin Holmes was appointed to the Board on 3 December 2010.

Admiral Group plc | Annual Report 2010

Scheduled  
Board  
meetings  
7 
7 
7 
7 
7 
5 
1 
7 
7 
7 
7 
6 

Audit  Nominations  Remuneration
Committee
meetings
8

Committee 
meetings 
6 

Committee 
meetings 
3 
3 

6 
6 
6 

3 

3 

1
8

8

7

41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate Governance
 continued

The Chairman does perform a number of other 
Non-Executive roles outside the Group and details 
of these, together with the Chairman’s other 
commitments, are included in the Chairman’s 
biography. The Board continues to be satisfi ed that 
these other commitments are not such as to 
interfere with the performance of his duties within 
the Group and will not impact on his ability to 
allocate suffi cient time to discharge his 
responsibilities to the Group effectively. 

John Sussens has been appointed as the Senior 
Independent Non-Executive Director. He is 
available to shareholders if they have concerns that 
contact through the normal channels of Chairman, 
Chief Executive, or Chief Financial Offi cer has failed 
to resolve or for which such contact is inappropriate. 
He is also responsible for leading the Board’s 
discussion on the Chairman’s performance and the 
appointment of a new Chairman, when appropriate.

In accordance with the requirement under the 
Governance Code for annual election of Directors 
and the best practice guidance that has been 
issued, all Directors will be submitting themselves 
for re-election by shareholders at the forthcoming 
AGM. The Board is satisfi ed that all of the 
Directors that are seeking election or re-election 
by shareholders are properly qualifi ed for their 
appointment or reappointment by virtue of their 
skills and experience and their contribution to the 
Board and its Committees.

The Directors are given access to independent 
professional advice at the Group’s expense, 
should they deem it necessary, to carry out their 
responsibilities.

Professional development
On appointment, Directors take part in a 
comprehensive induction programme where they 
receive fi nancial and operational information about 
the Group; details concerning their responsibilities 
and duties; as well as an introduction to the Group’s 
governance, regulatory and control environment.

This induction is supplemented by visits to the 
Group’s head offi ce in Cardiff, overseas offi ces, and 
meetings with members of the senior management 
team and their departments. Development and 
training of directors is an ongoing process. 
Throughout their period in offi ce the Directors are 
regularly updated on the Group’s business; legal 
matters concerning their role and duties; the 
competitive environments in which the Group 

operates; and any other signifi cant changes 
affecting the Group and the industry of which it 
is a part. All Board members are also encouraged 
to attend relevant training courses at the 
Company’s expense.

The Board receives presentations from senior 
managers within the various Group companies on 
a regular basis and opportunity is also created for 
Non-Executive Directors to make informal visits to 
different parts of the Group and to meet with local 
management.

Relations with shareholders
The Company attaches considerable importance 
to communications with shareholders and engages 
with them on a variety of issues. The Investor 
Relations team has day-to-day primary responsibility 
for managing communications with institutional 
shareholders through a combination of briefi ngs to 
analysts and institutional shareholders, both at the 
half-year and full year results. A number of analysts 
and investors visited the Group’s Cardiff offi ce 
during the year to meet with the Executive 
Directors and senior management in order to get 
a better understanding of how the Group operates 
and how it intends to achieve its strategic and 
operational objectives. Senior executives from the 
Group’s overseas businesses also visit the UK in 
order to present to, and meet with, analysts and 
investors. Site visits and individual discussions with 
the Executive Directors are also arranged 
throughout the year with individual shareholders. 
Regular dialogue with shareholders helps to ensure 
that the Company’s strategy is understood and that 
any issues are addressed in a constructive way. 

In addition the Chairman had individual meetings 
during the year with major shareholders, and 
reported to the Board on issues raised with him. 

This is supplemented by feedback to the Board 
on meetings between management and investors. 
External analysts’ reports are circulated to all 
Directors. In addition, the Investor Relations team 
produces a monthly Investor Relations Report that 
is circulated to the Board. The Report contains an 
analysis of share price performance; a summary of 
analyst reports received during the month and of 
meetings that have been held with investors and 
analysts; together with details of any signifi cant 
changes to the shareholders’ register.

The Company’s AGM provides a valuable 
opportunity for the Board to communicate with its 
shareholders all of whom are invited to attend the 
AGM. The Chairmen of the Audit, Remuneration, 
and Nominations Committees attend the AGM 
along with the other Directors and are available to 
answer shareholders’ questions on the activities of 
the Committees they chair.

42

Admiral Group plc | Annual Report 2010

Shareholders are also invited to ask questions 
during the meeting and have an opportunity to 
meet with Directors after the formal business of the 
meeting has been concluded. Details of proxy 
voting by shareholders, including votes withheld, 
are made available on request and are placed on 
the Company’s website following the meeting.

The Group maintains a corporate website 
(www.admiralgroup.co.uk) containing a wide 
range of information of interest to institutional and 
private investors. 

Confl icts of Interest
In compliance with the requirements of the 
Companies Act 2006 regarding Directors’ duties in 
relation to confl icts of interest, the Group’s Articles 
of Association allow the Board to authorise 
potential confl icts of interest that may arise and to 
impose such limits as it thinks fi t. The Company has 
put in place updated procedures to deal with 
confl icts of interest. These procedures include each 
Board member completing, annually, a confl ict of 
interest questionnaire that sets out any situation in 
which they, or their connected persons have, or 
could have, a direct or indirect interest that could 
confl ict with the interests of the Company. Any 
current Directorships that they, or their connected 
persons hold, any advisory roles or trusteeships 
held, together with any companies in which they 
hold more than 1% of the issued share capital are 
also disclosed. These confl ict of interest procedures 
have operated effectively throughout 2010.

Board Committees
The Board has delegated authority to a number 
of permanent Committees to deal with matters 
in accordance with written terms of reference. 
The principal Committees of the Board – Audit, 
Remuneration, and Nominations – all comply fully 
with the requirements of the Combined Code. 
They are all chaired by an Independent Director 
and exclusively comprise, or, in the case of the 
Nominations Committee (where the Chairman 
of the Board is a member), have a majority of, 
Independent Directors. The Committees are 
constituted with appropriate written terms of 
reference that are reviewed annually to ensure that 
they remain appropriate and refl ect any changes 
in good practice and governance. These terms 
of reference are available on request from the 
Company Secretary and can also be found on the 
Company’s website: www.admiralgroup.co.uk. 
The minutes of the Committee meetings are also 
circulated to the Board. Committees are authorised 
to obtain outside legal or other independent 
professional advice if they consider it necessary.

The Audit Committee 
Constitution and membership
The membership at the end of the year was 
Martin Jackson (Chairman), Keith James, Margaret 
Johnson and Colin Holmes (appointed 3 December 
2010). The Company Secretary acts as Secretary to 
the Committee. Appointments to the Committee 
are made on the recommendation of the 
Nominations Committee and are for a period of 
up to three years, which may be extended for two 
further three-year periods, provided the Director 
remains independent. The Committee meets at 
least three times per year and has an agenda linked 
to events in the Company’s fi nancial calendar.

The Committee has formal terms of reference, 
which were reviewed by the Committee during the 
year and approved by the Board in December 2010.

The Board considers that the members of the 
Committee have the appropriate competence and 
experience to carry out their duties and further 
considers that Martin Jackson (Committee 
Chairman) has the appropriate recent and relevant 
fi nancial experience having held the position of 
Group Finance Director of Friends Provident Plc 
between 2001 and 2003 and being a fellow of the 
Institute of Chartered Accountants, which imposes 
requirements for Continuing Professional 
Development. In addition, Colin Holmes is a 
Chartered Management Accountant and has 
considerable recent and relevant fi nancial 
experience having previously been the UK Finance 
Director for Tesco PLC and until 2010 a member of 
its Group Executive Committee.

The Committee is kept up to date with changes to 
Accounting Standards and relevant developments 
in fi nancial reporting, company law, and the various 
regulatory frameworks through presentations from 
the Group’s external auditors, Head of Finance, and 
Company Secretary. In addition members are 
provided with information on seminars and 
conferences provided by external bodies. The 
Terms of Reference of the Audit Committee include 
all the matters suggested by the Code and have 
been updated in accordance with the requirements 
of the Governance Code.

Other individuals such as the Chief Financial Offi cer, 
Chief Operating Offi cer, Chief Executive, Chairman 
of the Board, the heads of Risk, Compliance, and 
Internal Audit and representatives of different parts 
of the Group may be invited to attend all or part of 
any meeting as and when appropriate. The external 
auditors are invited to attend meetings of the 
Committee on a regular basis.

Admiral Group plc | Annual Report 2010

43

Corporate Governance
 continued

The Chairman of the Committee reports to the 
subsequent meeting of the Board on the key issues 
covered by the Committee, and the Board also 
receives copies of the minutes of each meeting. 
The Chairman of the Committee attends the AGM 
to respond to any shareholder questions that might 
be raised on the Committee’s activities.

Summary of key activities during 2010
During the year the Committee reviewed the 
following:

•  The Annual Report and interim results
•  Reports from the Internal Audit departments 
within the Group on the effectiveness of the 
Group’s risk management and internal control 
procedures, details of key audit fi ndings, and 
actions taken by management to manage and 
reduce the impact of the risk identifi ed
•  Effectiveness of the Group’s system of 

internal control including within its overseas 
operations, particularly gaining assurance 
that the compliance, internal control 
and risk management processes were 
operating effectively 

•  Reports from the external auditors on 

their proposed audit scope, fees, audit, and 
auditor independence

•  Performance of the internal audit department 
•  The effectiveness of the Group’s arrangements 
in relation to its ‘whistleblowing’ procedures

The Committee reviewed its policy on non-audit 
services that, amongst other things, requires that 
the Committee approve all proposals for 
expenditure with the Group’s auditors of over 
£30,000 on non-audit services. The policy was last 
reviewed on 14 November 2010. The Group’s 
auditors, KPMG Audit plc, provide some non-audit 
services, the majority of which comprise compliance 
services related to various taxation issues within the 
Group, and which are not considered by the 
Committee to compromise their independence as 
auditors. The level of non-audit fees is reviewed at 
each Committee meeting and details are included 
in the Annual Report.

During the year the Committee carried out a review 
of its policy of carrying out a tender process for 
external audit services every fi ve years other than in 
exceptional circumstances. It was agreed that a 
decision on whether to complete an external audit 

re-tender should be reviewed at least every fi ve 
years and if deemed appropriate a tender for 
external audit services would be carried out. The 
last such tender was undertaken in 2006. Following 
the annual external audit effectiveness review the 
Committee concluded that the auditor, KPMG was 
fi t for purpose and recommended that a re-tender 
process should not be undertaken in 2010 but that 
the relationship and the effectiveness of KPMG 
should be kept under review.

In accordance with agreed parameters, the 
expanding overseas operations in Spain and Italy 
have or will have their own locally based internal 
auditors report to the respective country heads. 
Notwithstanding this, the UK Internal Audit 
department also carries out reviews of the quality 
and effectiveness of these overseas Internal Audit 
functions and where no such function exists reviews 
the overall system of risk management and internal 
controls in the overseas businesses. 

The Head of Internal Audit in the UK is invited 
to all Committee meetings and provides a range 
of presentations and papers to the Committee, 
through which the Committee monitors the 
effectiveness of the Group’s internal controls. 
The overseas internal auditors attend Committee 
meetings periodically. Committee members receive 
copies of all Internal Audit reports and are given the 
opportunity to raise questions on the content and 
recommendations contained within the reports. The 
Committee approves the Internal Audit 
programmes at the start of each calendar year and 
the activities; the effectiveness and workload of the 
Internal Audit functions and the adequacy of 
available resources are monitored throughout the 
year against progress made in achieving the plans. 

The Audit Committee has unrestricted access to 
Company documents and information, as well 
as to employees of the Company and external 
professional advisers.

During the year, the Committee received 
presentations from senior managers on the risk 
management procedures that are in place in their 
key departments in order that the Committee could 
consider and evaluate the nature of the risks that 
each key department faces and gain assurance as 
to the appropriateness and effi cacy of the Group’s 
risk management and risk mitigation procedures.

44

Admiral Group plc | Annual Report 2010

The Committee also approves the annual 
compliance review plan and receives copies of the 
resulting reports. The Head of Compliance, who 
has responsibility for the Compliance and Risk 
management functions, provides the Committee 
with quarterly Compliance and Risk Reports 
summarising activities in these areas. 

In addition to the evaluation of the Committee’s 
effectiveness undertaken by the Board, the 
Committee also carried out a more detailed review 
of its own performance. As part of the review 
process, each Committee member completed a 
comprehensive online questionnaire designed to 
produce objective assessment of the Committee’s 
performance, including its effectiveness in 
monitoring internal and external audit. The 
Committee discussed the results of the review and 
it was concluded that the Committee and the audit 
process was effective; that the Committee had 
appropriate terms of reference; and that it had 
achieved its remit.

The Nominations Committee 
The membership at the year-end was Keith James 
(Chairman), Lucy Kellaway, and Alastair Lyons. 
The Company Secretary acts as Secretary to 
the Committee. The Committee invites the 
Chief Executive to attend meetings when it 
deems appropriate.

The Committee has formal terms of reference, 
which were reviewed during the year and were 
approved by the Board in December 2010. The 
Committee met on three occasions during 2010. 

The Committee leads the process for making 
appointments to the Board or where the appointee 
is likely to become a Board member. The 
Committee ensures there is a formal, rigorous and 
transparent procedure for the appointment of new 
Directors to the Board through a full evaluation of 
the skills, knowledge and experience required of 
Directors. The Committee also ensures plans are in 
place for orderly succession for appointments to 
the Board, and reviews the succession plans for 
other senior management positions. Responsibility 
for making senior management appointments rests 
with the Chief Executive. 

During 2010, based on an assessment of the size 
of the Board, the balance of its composition and 
the length of service of some of the existing Board 

members, the Board decided to initiate a search 
for an additional Non-Executive Director. The 
Nominations Committee led this process. The 
balance of skills, knowledge and experience on 
the Board was evaluated, and the Committee 
developed the appropriate specifi cation identifying 
the need for the successful candidate to have 
recent and relevant fi nancial experience in order 
that they may replace the existing Audit Committee 
Chairman, Martin Jackson, at such time as 
he decides to step down from that role. The 
Committee instructed external consultants 
to advise on and lead the identifi cation and 
shortlisting of potential candidates. All members 
of the Committee interviewed the shortlisted 
candidates and unanimously recommended to the 
Board that Colin Holmes should be appointed to 
the Board. The Board approved the Committee’s 
recommendation and Colin Holmes was formally 
appointed to the Board on 3 December 2010.

During 2010, the Committee continued to discuss 
with the Executive team the succession planning 
across the Group to identify and develop those 
individuals within the organisation who have the 
potential and necessary skills to succeed the current 
members of the Executive team and senior 
management. The Committee, at the meeting 
in October 2010 considered the Group’s current 
Succession Plan together with a Training and 
Development Plan that had also been produced. 
The Succession Plan considered the senior roles 
within the Group and identifi ed whether there was 
emergency short-term cover in place in the event 
that the individual left the organisation, whether 
there was a permanent replacement available within 
the organisation, or whether the position would 
need to be fi lled externally. It also identifi ed where 
there were individuals who would be capable of 
moving into particular senior management roles 
following the gaining of further experience. In 
addition, the Training and Development Plan 
identifi ed those individuals within the Group who 
it was felt could become permanent replacements 
for senior roles on receipt of the necessary training 
and development.

The Committee remained satisfi ed that succession 
plans for Directors and senior management are in 
place to ensure the continued ability of the Group 
to implement strategy and compete effectively in 
the markets in which it operates.

Admiral Group plc | Annual Report 2010

45

Corporate Governance
 continued

The Committee continues to review the current 
size, structure, and composition of the Board, to 
assess whether further appointments are necessary 
to maintain an appropriate balance of skills and 
experience within the Board, thereby ensuring that 
it can continue to provide effective leadership of 
the Company to support its successful operation 
within the various marketplaces in which it operates.

Remuneration Committee
The membership at the year-end was John Sussens 
(Chairman), Martin Jackson, Margaret Johnson 
and Colin Holmes (appointed 3 December 2010). 
The Company Secretary acts as Secretary to the 
Committee. The Committee invites the Chief 
Executive and Chairman to attend meetings where 
it deems appropriate.

The Committee has formal terms of reference which 
were reviewed and updated during the year and 
were approved by the Board in December 2010. 
The Committee met eight times during 2010.

During the year the Committee carried out the 
following activities:

•  Reviewed the Group’s overall remuneration 

policy and strategy

•  Recommended for approval individual 

remuneration packages for Executive Directors, 
and the Company Secretary

•  Reviewed the rules and performance measures of 
the Group share schemes and recommended for 
approval the grant, award, allocation or issue of 
shares under such schemes

A separate remuneration report is included within 
the Report and Accounts.

During the year the Committee purchased 
consultancy services from Kepler Associates. In 
addition, the Company Secretary circulates market 
survey results as appropriate to enable the 
Committee to make judgements on the levels of 
remuneration appropriate for the Directors and 
to review the remuneration of the Group’s senior 
executives. PwC also provided advice on the 
structure of the Group’s share plans during the year.

Internal control and risk management 
The Board is ultimately responsible for the Group’s 
system of internal control and, through the Audit 
Committee, has reviewed the effectiveness of 
these systems. The systems of internal control over 
business, operational, fi nancial, and compliance 
risks are designed to manage rather than eliminate 
the risk of failure to achieve business objectives 
and can only provide reasonable and not absolute 
assurance against material misstatement or loss. 

The Board is of the view that there is an ongoing 
process for identifying, evaluating and managing 
the Group’s internal controls; that it has been in 
place for the year ended 31 December 2010; and 
that, up to the date of approval of the Annual 
Report and Accounts, it is regularly reviewed by 
the Board and accords with the internal control 
guidance for Directors provided in the Code. 

A key element of the control system is that the 
Board meets regularly with a formal schedule of 
matters reserved to it for decision and has put in 
place an organisational structure with clearly 
defi ned lines of responsibility. In order to ensure 
these responsibilities are properly discharged, the 
Board has delegated the task of supervising risk 
management and internal control to the Risk 
Management Committee (RMC) in the UK and 
appropriate management Committees for the 
Group’s other UK and overseas entities.

There are several key elements to the risk 
management environment throughout the Group. 
These include the setting of risk management 
policy at Board level; enforcement of that policy by 
the Chief Executive; delivery of the policy by the 
RMC and the Group’s other UK and overseas 
entities via the Group’s systems of internal control 
and risk management; and the overall assurance 
provided by the Audit Committee that the systems 
operate effectively. The Board recognises that the 
day-to-day responsibility for implementing these 
policies must lie with the Executive team whose 
operational decisions must take into account risk 
and how this can be controlled effectively. The 
Head of Compliance and the Risk Offi cer take 
responsibility for ensuring management are aware 
of their risk management obligations; providing 
them with support and advice; and ensuring that 
the risk management strategy is properly 
communicated. The head of each business unit 
or business area is required, with the support 
of the Risk Offi cer, to undertake a full process of 

46

Admiral Group plc | Annual Report 2010

assessment to identify and quantify the risks that 
their departments face or pose to the Group and 
the adequacy of the controls in place to mitigate or 
reduce those risks. Reports are produced showing 
the most signifi cant risks identifi ed and the controls 
in place. Internal Audit and the Compliance 
functions use the risk registers to plan their 
programme of audits around the most signifi cant 
risks to the Group to ensure that the controls 
described are actually in place. 

The RMC and other UK and overseas Committees 
receive reports setting out key performance and 
risk indicators and considers possible control 
issues brought to their attention by early warning 
mechanisms that are embedded within the 
operational units. The RMC, the Group’s other 
UK and overseas Committees and the Audit 
Committee also receive regular reports from their 
respective Internal Audit functions, which include 
recommendations for improvement of the control 
and operational environment. The Board undertakes 
periodic structured reviews of the Group’s risk 
map, focusing on the principal assessed exposures 
and the effectiveness of the mitigation strategies 
adopted. It receives reports from the Chairman of 
the Audit Committee as to its activities, together 
with copies of the minutes of both the RMC and 
the Audit Committee. In February 2011 the Board 
carried out the annual review of the effectiveness 
of the Group’s system of internal controls for the 
2010 year by considering documentation from the 
Audit Committee, taking account of events since 
31 December 2010, which includes the Internal 
Audit Annual Report prepared by the Group’s 
Head of Internal Audit.

The Audit Committee’s ability to provide the 
appropriate assurance to the Board depends 
on the provision of periodic and independent 
confi rmation, primarily by Internal Audit, that the 
controls established by management are operating 
effectively and where appropriate provides a 
high-level challenge to the steps being taken to 
implement the risk management strategy.

The Board confi rms that there were no signifi cant 
issues arising during the year under review. 

The Risk Management Committee (UK Car 
Insurance)
The Committee’s members include the three 
Executive Directors, the Head of Compliance 
(who chairs the meetings), the Risk Offi cer, and 
senior management representatives.

The Committee’s principal responsibilities are to:

•  Consider risk management best practice and 

recommend its inclusion within the risk 
management strategy and policy adopted by 
the Board

•  Ensure that the risk management policy 
approved by the Board is implemented 
effectively throughout the UK operations

•  Identify and monitor any UK regulatory issues 
and ensure that their resolution and action is 
appropriately recorded; and

•  Assess and monitor reinsurance protection

The relevant UK and overseas management 
Committees discharge similar responsibilities for 
the Group’s other UK and overseas operations.

The Committee has formal terms of reference that 
are reviewed on an annual basis. The Committee 
meets around eight times a year and each 
Committee member receives an agenda and 
papers in a timely manner allowing the Committee 
to make informed decisions and take appropriate 
actions. 

The Committee develops policies to ensure 
compliance with regulation and determines that 
appropriate action is taken by the management 
team to implement compliant systems and 
procedures.

Internal Audit
The Internal Audit functions assist management by 
providing them with timely, independent assurance 
that the controls established are operating 
effectively. This includes regular reviews of internal 
control systems and business processes, including 
compliance systems and procedures, and 
identifi cation of control weaknesses and 
recommendations to management on 
improvements.

Going concern
The fi nancial statements have been prepared 
on a going concern basis. In considering the 
appropriateness of this assumption, the Board 
has reviewed the Group’s projections for the next 
twelve months and beyond, including cash fl ow 
forecasts and regulatory capital surpluses. The 
Group has no debt. 

As a result of this review the Directors have satisfi ed 
themselves that it is appropriate to prepare the 
fi nancial statements on a going concern basis.

Admiral Group plc | Annual Report 2010

47

Remuneration report

Scope of report
This remuneration report has been prepared 
according to the requirements of the Companies 
Act 2006 (the Act), the Listing Rules of the UK 
Listing Authority and under Regulation 11 of and 
Schedule 8 to the Large and Medium Sized 
Companies and Groups (Accounts and Reports) 
Regulations 2008 (the Regulations). In addition, the 
Board has applied the principles of good corporate 
governance set out in the Combined Code (the 
‘Code’) and has sought, where applicable, to apply 
the principles of the UK Corporate Governance 
Code (the ‘Governance Code’) which will come 
into effect for fi nancial years beginning on or after 
29 June 2010. The purpose of this report is to set 
out the Group’s remuneration policy and particularly 
its application with respect to the Directors. 

Remuneration Committee
The Board sets the Group’s remuneration policy 
and, through the authority delegated to it by the 
Board, the Committee is responsible for making 
recommendations to the Board on the structure 
and implementation of the remuneration policy 
across the Group. The Committee is appointed 
by the Board and comprises only Non-Executive 
Directors. The Committee is chaired by John 
Sussens, the Senior Independent Non-Executive 
Director, with the other members being Martin 
Jackson, Margaret Johnson and Colin Holmes, who 
was appointed to the Committee on 3 December 
2010. The Chairman and Chief Executive are invited 
to meetings where the Committee considers it 
appropriate to obtain their advice on Group 
strategy and performance and Senior Executive pay 
strategy. During the year ended 31 December 2010, 
the Committee met on eight separate occasions. 
Its remit includes recommending the remuneration 
of the Chairman, the Executive Directors, and the 
Company Secretary; review of the remuneration of 
senior management; and review of the composition 
of and awards made under the performance-related 
incentive schemes.

The Committee’s terms of reference, which are 
reviewed at least annually and approved by the 
Board, are available on the Group’s corporate 
website and are summarised in the Corporate 
Governance Report. The Committee reviewed them 
on 14 December 2010.

The Committee presents a summary of its principal 
activities to shareholders through this remuneration 

report, and the Committee Chairman attends 
the Annual General Meeting (AGM) to answer 
questions from shareholders on the activities 
of the Committee and its remuneration policies.

The members of the Committee do not have any 
personal fi nancial interests, or any confl icts from 
cross-directorships, that relate to the business of 
the Committee. The members do not have any 
day-to-day involvement in the running of the Group.

During the year, in order to enable the Committee 
to reach informed decisions on executive 
remuneration, the Committee purchased consultancy 
services, including external research on market data 
and trends, from independent consultants, Kepler 
Associates. In addition, the Committee received 
advice on the structure of the Group’s share 
schemes from PwC. The Company Secretary also 
circulates market survey results as appropriate.

Remuneration Policy
The Group is committed to the primary objective 
of maximising shareholder value over time whilst at 
the same time ensuring that there is a strong link 
between performance and reward. This is refl ected 
in the Group’s stated remuneration policy of paying 
competitive, performance linked and shareholder 
aligned remuneration packages comprising basic 
salaries coupled with participation in performance-
based share schemes to generate competitive total 
reward packages for superior performance. The 
Board is satisfi ed that the adoption of this policy 
continues to meet the objectives of attracting and 
retaining executives of the highest quality across 
the Group.

The Committee reviews the framework and 
remuneration packages of the Executive Directors 
and the most senior managers. The main principles 
underlying the remuneration policy are:

•  Competitive – The Group aims to combine 
salaries with attractive performance-related 
incentives, which provide individuals with the 
potential for competitive total reward packages 
for superior performance. Accordingly, base 
salaries refl ect the role, job size and responsibility 
together with individual performance and 
effectiveness. Prevailing market and economic 
conditions and governance trends are also 
considered, as are general salary levels 
throughout the organisation

48

Admiral Group plc | Annual Report 2010

The EPS targets are such that for full vesting of 
shares to occur, the average EPS growth over the 
three-year performance period would have to be 
approximately 12% per annum (assuming LIBOR 
averages 2% over the period). Only 10% of shares 
vest for matching LIBOR over the three-year period. 
There is then a linear relationship up to full vesting 
of the award whereby 2.5% of the award vests for 
each point over LIBOR.

Following shareholder approval at the Group’s 
2010 AGM, the plan allows for a maximum award 
of £1,000,000 or 600% of basic salary if lower. 

For the Chief Financial Offi cer, all share awards 
are subject to the above performance criteria.

For staff below Group Board level, awards will be 
split: 50% of the award will be subject to the above 
performance criteria. The other 50% will have no 
performance criteria attaching other than the 
requirement that the recipient is an employee of 
the Group at the date of vesting. The change was 
made in order to assist the Group in attracting high 
calibre staff by providing more certainty over the 
outcome of vesting awards. 

In addition, the Group pays a bonus to all holders 
of DFSS shares. The bonus equates to the dividend 
payable on an equivalent number of the ordinary 
shares of the Group. The Committee feels that 
having a Group-wide bonus equivalent to the 
dividend fl ow received by investors further aligns 
the incentive structure with shareholders.

The Group has controls in place to ensure that 
shares awarded under both schemes operated by 
the Group within any rolling ten-year period do not 
exceed 10% of the number of ordinary shares in the 
capital of the Group in issue at the time of each 
award. 

Executive Directors are allowed, although 
none currently do, to accept appointments as 
Non-Executive Directors of companies with prior 
approval of the Chairman. Approval will only be 
given where the appointment does not present a 
confl ict of interest with the Group’s activities and 
the wider exposure gained will be benefi cial to 
the development of the individual. Where fees 
are payable in respect of such appointments these 
would be passed to the Company.

Executive Directors’ remuneration
Two of the three Executive Directors (Henry 
Engelhardt and David Stevens) are founding 
Directors. They and the Committee continue to 
hold the view that the signifi cant shareholdings 
held by them, as set out below, provide a suffi cient 
alignment of their interest in the performance of the 
Group with the interests of other shareholders. 

•  Performance linked – A signifi cant part of the 

Executive Directors’ (excluding Henry Engelhardt 
and David Stevens) and Senior Managers’ 
reward, remains shareholder aligned given that 
it is determined by the Group’s earnings growth 
versus LIBOR. Failure to achieve threshold levels 
of growth in the Group’s earnings results in 
reduced or no payout under the Group’s long-
term incentive plan. Executive Directors have 
agreed to retain a minimum shareholding equal 
to at least 100% of base salary, which can be 
built up over a period of fi ve years from the date 
of appointment

•  Transparent – All aspects of the remuneration 
structure are clear to employees and openly 
communicated 

The Group operates the following benefi ts:
•  Death in Service scheme, paying three times 
salary available to all employees following 
completion of their probationary period
•  Group Personal Pension Plan, matching 

employee contributions up to a maximum 6% of 
base salary with maximum employer contribution 
of £4,800. This is available to all employees 
following completion of their probationary period 
(Henry Engelhardt and David Stevens have 
declined to be included in the Plan.)

•  Private Medical Cover and Permanent Health 
Insurance, available to approximately 120 
management level staff

•  Approved Free Share Incentive Plan (SIP). The SIP 
is available to all UK staff (Henry Engelhardt and 
David Stevens have declined to be included in 
the Plan). The maximum annual award under 
the SIP is £3,000 per employee. Shares awarded 
under the SIP are forfeited if the employee leaves 
within three years of the award. Awards are made 
twice a year, based on the results of each 
half-year. Overseas staff receive an award under 
the Discretionary Free Share Scheme equivalent 
to the SIP award made to UK employees

•  Discretionary Free Share Scheme (DFSS). Awards 
under the DFSS are distributed on a wider basis 
than is the case for most plans of this type. The 
Committee believes that as the DFSS develops, 
and awards continue to vest, it will have the effect 
of reducing staff attrition and further 
strengthening the alignment of the interests of 
staff and shareholders

Of the Group’s current Executive Directors, only 
Kevin Chidwick (Chief Financial Offi cer) participates 
in this scheme, as Henry Engelhardt and David 
Stevens have declined to be included. 

The performance criterion to determine how 
many shares vest under the DFSS is the growth 
in earnings per share (EPS) in excess of a risk free 
return, defi ned as average three-month LIBOR, 
over a three-year period. The Committee feels that 
this is a good indicator of long-term shareholder 
return with which to align staff incentivisation. 
The Committee recommends for approval by the 
Board awards to the Chief Financial Offi cer and 
other employees under the DFSS. 

Admiral Group plc | Annual Report 2010

49

Remuneration report
 continued

In light of this, their remuneration packages consist 
only of a modest base salary (compared to market 
rates as assessed by the Committee) and benefi ts 
such as private medical cover, permanent health 
insurance and death in service cover. The Group 
does not contribute to any pension arrangements 
on behalf of these Executive Directors, and they 
have not participated, nor is it intended that they 
participate, in any Group share schemes. Their 
remuneration was reviewed during the year. Henry 
Engelhardt was awarded a rise of 4.5% taking his 
salary to £350,000 with effect from 1 April. David 
Stevens was awarded a rise of 3.1% to £330,000 
with effect from 1 April.

The Committee aims to ensure that the overall 
remuneration of the Chief Financial Offi cer, 
Kevin Chidwick, is a fair refl ection of his role 
and responsibilities, and is designed to reward 
achieving increases in shareholder value.

In addition to benefi ts such as private medical 
cover, permanent health insurance, death in service 
cover and eligibility for the Group’s Personal 
Pension Plan, there are two main elements to the 
Chief Financial Offi cer’s remuneration package:

•  Basic annual salary
•  Awards under the DFSS

With effect from 1 October 2010 Kevin Chidwick’s 
base salary was increased by 11.1% to £400,000. 
Whilst the increase in Kevin Chidwick’s base salary 
is above infl ation the Committee felt that the 

increased responsibilities taken on during the year 
and his wider contribution to the Group justifi ed 
such an increase. 

Kevin Chidwick received an award of 45,010 DFSS 
shares on 30 April 2010 with a value at the date of 
the award of £598,182 and an additional award of 
3,000 DFSS shares on 15 December 2010 with a 
value at the date of award of £46,530. The awards 
represent the maximum number of shares that 
could vest after a three-year period and are subject 
to the performance criteria described above. 

Directors’ service contracts
The following table summarises the notice periods 
relating to the service contracts of the Executive 
Directors serving at 31 December 2010.

Kevin Chidwick 
Henry Engelhardt 
David Stevens 

Notice 

Notice

– Director  – Company  
(months)
12
12
12

(months) 
12 
12 
12 

There is no provision in the Executive Directors’ 
contracts for compensation to be payable on early 
termination of their contract over and above the 
notice period element.

The Company has entered into letters of 
appointment with its Non-Executive Directors. 
Summary details of terms and notice periods are 
included below. 

Alastair Lyons 

Manfred Aldag 

Colin Holmes 

Martin Jackson 

Keith James 

Margaret Johnson  

Lucy Kellaway  

John Sussens  

Term and notice
 3 years commencing 1 July 2010, terminable by either party giving three 
months’ written notice.
 Indefi nite (terminable on one month’s notice from either party) – 
automatically terminates should he cease employment with Munich Re.
 3 years commencing 3 December 2010, terminable by either party giving 
one month’s written notice.
 3 years commencing 1 December 2009, terminable by either party giving 
one month’s written notice.
 3 years commencing 1 December 2009, terminable by either party giving 
one month’s written notice.
 3 years commencing 4 September 2009, terminable by either party giving 
one month’s written notice.
 3 years commencing 4 September 2009, terminable by either party giving 
one month’s written notice. 
 3 years commencing 1 December 2009, terminable by either party giving 
one month’s written notice. 

Given the short notice periods applicable, mitigation issues are unlikely to arise.

Non-Executive Directors’ remuneration
The Remuneration Committee decides the remuneration of the Chairman after consultation with the 
Executive Directors. The remuneration of the Non-Executive Directors, including the remuneration of the 
Committee Chairmen, is decided by the full Board. The Non-Executive Directors do not participate in 
meetings when Non-Executive Director fees are discussed.

50

Admiral Group plc | Annual Report 2010

 
 
 
 
 
 
 
 
 
 
The fee structure for Non-Executive Directors was reviewed and amended in 2010 and the revised fee 
structure is set out below: 

Base fee 
Plus:
Member of Audit Committee 
Senior Independent Director 
Chair of Audit Committee 
Chair of Nominations Committee 
Chair of Remuneration Committee 

£
45,000

12,000
5,000
20,000
5,000
5,000

Non-Executive Directors are not entitled to bonus payments or pension arrangements, nor do they 
participate in the Group’s long term incentive plans.

The fee payable to Alastair Lyons in respect of his appointment as Chairman of the Board in 2010 is 
£180,000 pa which is reviewed annually. The appointment may be terminated by the Chairman on three 
months’ notice to the Company.

Non-Executive Directors do not have service contracts but each has a letter of appointment. The letters of 
appointment all require a period of one month’s notice should the Non-Executive Director wish to resign. 
These letters of appointment are available for inspection at the Company’s registered offi ce during normal 
business hours and at the AGM.

Total Shareholder Return (TSR)
The following graph sets out a comparison of Total Shareholder Return for Admiral Group plc shares with 
that of the FTSE 100 Index, of which the Company is a constituent. The graph measures the period from 
1 January 2006 up to 31 December 2010. TSR is defi ned as the percentage change over the period, 
assuming reinvestment of income. 

The Directors consider this to be the most appropriate index against which the Company should 
be compared.

450

400

350

300

250

200

150

100

50

 Admiral Group plc  

 FTSE 100

2006

2007

2008

2009

2010

Source: Factset

Directors’ shareholdings – Audited
Directors’ interests in the ordinary shares of the Company are set out below:

Executive Directors 
Kevin Chidwick* 
Henry Engelhardt** 
David Stevens  
Chairman and Non-Executive Directors 
Alastair Lyons  
Manfred Aldag 
Colin Holmes  
Martin Jackson 
Keith James  
Margaret Johnson 
Lucy Kellaway 
John Sussens 

Ordinary shares of 0.1p

31 December 2010 

31 December 2009

50,067 
40,490,720 
10,234,000 

38,822
40,490,720
10,234,000

562,152 
– 
– 
– 
44,500 
– 
– 
8,000 

562,152
–
–
–
44,500
–
–
8,000

*   Includes 1,403 shares within the Group’s SIP details of which are shown overleaf. Of these, 546 have reached their three-year 

maturity date.

** Include amounts held by family members.

Admiral Group plc | Annual Report 2010

51

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Remuneration report
 continued

Directors’ remuneration – Audited
Remuneration for the year ended 31 December 2010 was as follows:

Executive Directors 
Kevin Chidwick*1 
Henry Engelhardt 
David Stevens 

Chairman and Non-Executive Directors 
Alastair Lyons  
Manfred Aldag   
Colin Holmes 
Martin Jackson 
Keith James*2 
Margaret Johnson 
Lucy Kellaway  
John Sussens 
Totals 

Base 
salary  
and fees  
(£000) 

370 
343 
323 

180 
6 
5 
65 
100 
57 
45 
55 
1,549 

Bonuses 
and other 
(£000) 

Benefi ts 
(£000) 

80 
– 
– 

– 
– 
– 
– 
– 
– 
– 
– 
80 

5 
1 
1 

– 
– 
– 
– 
– 
– 
– 
– 
7 

2010 
Total 
(£000) 

455 
344 
324 

180 
6 
5 
65 
100 
57 
45 
55 
1,636 

2009
Total
(£000)

352
329
321

150
6
–
50
73
45
40
50
1,416

*1  Kevin Chidwick received bonuses of £80,000 in lieu of dividends on shares awarded (but not yet vested) under the Group’s DFSS 

bonus plan.

*2  Keith James’ fees include £7,500 for chairing the Board of Admiral Insurance Company Limited, £15,000 for chairing the Board of 

Inspop.com Limited and £15,000 for chairing the Group’s Non-UK Price Comparison Board.

Awards made under the Discretionary Free Share Scheme (DFSS) and Free Share Incentive Plan (SIP)
The table below sets out the awards made to Directors under the DFSS and SIP, including the dates of the 
awards, the value at the time of the award and vesting date.

Awards to Kevin Chidwick under the DFSS and SIP

Type 
DFSS 
DFSS 
DFSS 
DFSS 
DFSS 

SIP 
SIP 
SIP 
SIP 
SIP 
SIP 
SIP 
SIP 

At start  
of year 
23,000 
48,667 
45,009 
– 
– 

Awarded 
during year 
– 
– 
– 
45,010 
3,000 

Vested 
during year 
22,499 
– 
– 
– 
– 

At end 
of year 
– 
48,667 
45,009 
45,010 
3,000 

Date of 
award 

Price at 
award 
(£) 

Value at 
award date 
 (£) 

Final vesting/
Value at 
maturity
31/12/010 or 
date
maturity (£) 
£10.50  £241,500  £279,742  18/04/07  16/03/10
£8.08  £393,229  £737,305  29/04/08  29/04/11
£8.89  £400,130  £681,886  13/04/09  13/04/12
£13.29  £598,182  £681,901  30/04/10  30/04/13
£45,450  15/12/10  15/12/13
£15.51 

£46,530 

151 
182 
162 
163 
171 
140 
– 
– 

– 
– 
– 
– 
– 
– 
121 
100 

151 
182 
– 
– 
– 
– 
– 
– 

– 
– 
162 
163 
171 
140 
121 
100 

£10.284 
£8.264 
£9.181 
£9.195 
£8.738 
£10.67 
£12.36 
£14.896 

£1,552 
£1,504 
£1,487 
£1,499 
£1,494 
£1,494 
£1,495 
£1,490 

£1,901  09/03/07  09/03/10
£2,861  04/09/07  04/09/10
£2,454  07/03/08  07/03/11
£2,469  22/08/08  22/08/11
£2,591  06/03/09  06/03/12
£2,121  28/08/09  28/08/12
£1,833  05/03/10  05/03/13
£1,515  27/08/10  27/08/13

* The closing price of Admiral shares on 31 December 2010 was £15.15 per share.

For details of Directors’ responsibilities, please refer to the biographies section.

This report was approved by the Board of Directors on 1 March 2011 and is signed on its behalf by the 
Committee Chairman:

John Sussens
Remuneration Committee Chairman

52

Admiral Group plc | Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Independent auditor’s report to the members 
of Admiral Group plc

We have audited the fi nancial statements of Admiral 
Group plc for the year ended 31 December 2010 
set out on pages 55 to 89. The fi nancial reporting 
framework that has been applied in the preparation 
of the Group fi nancial statements is applicable law 
and International Financial Reporting Standards 
(IFRSs) as adopted by the EU. The fi nancial 
reporting framework that has been applied in 
the preparation of the Parent Company fi nancial 
statements is applicable law and UK Accounting 
Standards (UK Generally Accepted Accounting 
Practice).

This report is made solely to the Company’s 
members, as a body, in accordance with Chapter 3 
of Part 16 of the Companies Act 2006. Our audit 
work has been undertaken so that we might state 
to the Company’s members those matters we are 
required to state to them in an auditor’s report 
and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume 
responsibility to anyone other than the Company 
and the Company’s members, as a body, for our 
audit work, for this report, or for the opinions we 
have formed.

Respective responsibilities of Directors and auditor
As explained more fully in the Directors’ 
Responsibilities Statement set out on page 38, the 
Directors are responsible for the preparation of 
the fi nancial statements and for being satisfi ed that 
they give a true and fair view. Our responsibility is 
to audit, and express an opinion on, the fi nancial 
statements in accordance with applicable law 
and International Standards on Auditing (UK and 
Ireland). Those standards require us to comply 
with the Auditing Practices Board’s (APB’s) Ethical 
Standards for Auditors.

Scope of the audit of the fi nancial statements
A description of the scope of an audit of fi nancial 
statements is provided on the APB’s website 
at www.frc.org.uk/apb/scope/private.cfm

Opinion on fi nancial statements
In our opinion:
•  the fi nancial statements give a true and fair view 
of the state of the Group’s and of the Parent 
Company’s affairs as at 31 December 2010 and 
of the Group’s profi t for the year then ended

•  the Group fi nancial statements have been 

properly prepared in accordance with IFRSs 
as adopted by the EU

•  the Parent Company fi nancial statements have 
been properly prepared in accordance with 
UK Generally Accepted Accounting Practice
•  the fi nancial statements have been prepared 
in accordance with the requirements of the 
Companies Act 2006 and, as regards the 
Group fi nancial statements, Article 4 of the 
IAS Regulation

Opinion on other matters prescribed by the 
Companies Act 2006
In our opinion:
•  the part of the Directors’ Remuneration report 
to be audited has been properly prepared in 
accordance with the Companies Act 2006
•  the information given in the Directors’ report 
for the fi nancial year for which the fi nancial 
statements are prepared is consistent with 
the fi nancial statements; and

•  the information given in the Corporate 

Governance Statement set out on pages 
46 and 47 with respect to internal control 
and risk management systems in relation 
to fi nancial reporting processes and about 
share capital structures is consistent with the 
fi nancial statements

Admiral Group plc | Annual Report 2010

53

Independent auditor’s report to the members of Admiral Group plc
 continued

Matters on which we are required to report 
by exception
We have nothing to report in respect of the 
following:

Under the Companies Act 2006 we are required to 
report to you if, in our opinion:

•  adequate accounting records have not been kept 
by the Parent Company, or returns adequate for 
our audit have not been received from branches 
not visited by us; or

•  the Parent Company fi nancial statements and the 
part of the Directors’ Remuneration report to be 
audited are not in agreement with the accounting 
records and returns; or

•  certain disclosures of Directors’ remuneration 

specifi ed by law are not made; or

•  we have not received all the information and 

explanations we require for our audit; or

•  a Corporate Governance statement has not been 

prepared by the Company

Under the Listing Rules we are required to review:

•  the Directors’ statement, set out on page 47, in 

relation to going concern

•  the part of the Corporate Governance Statement 

on page 39 relating to the Company’s 
compliance with the nine provisions of the June 
2008 Combined Code specifi ed for our review; 
and

•  certain elements of the report to shareholders 

by the Board on Directors  remuner
by the Board on Directors’ remuneration

Chris Moulder 
(Senior Statutory Auditor)

for and on behalf of KPMG Audit Plc, 
Statutory Auditor
Chartered Accountants
3 Assembly Square
Britannia Quay
Cardiff Bay
Cardiff
CF10 4AX

1 March 2011

54

Admiral Group plc | Annual Report 2010

Financial statements

In this section:
55  Consolidated income statement
56  Consolidated statement of comprehensive income
57  Consolidated statement of fi nancial position
58  Consolidated cash fl ow statement 
59  Consolidated statement of changes in equity
60  Index to the fi nancial statements

i

F
n
a
n
c
a

i

l

s
t
a
t
e
m
e
n
t
s

 
Consolidated income statement
for the year ended 31 December 2010

Insurance premium revenue 
Insurance premium ceded to reinsurers  
Net insurance premium revenue 
Other revenue 
Profi t commission 
Investment and interest income 
Net revenue 
Insurance claims and claims handling expenses 
Insurance claims and claims handling expenses recoverable from reinsurers 
Net insurance claims 
Operating expenses 
Share scheme charges 
Total expenses 

Profi t before tax 

Taxation expense 
Profi t after tax 

Profi t after tax attributable to:

Equity holders of the parent 
Non-controlling interests 

Earnings per share:
Basic  
Diluted 

Dividends declared and paid (total) 
Dividends declared and paid (per share) 

Note: 

  Year ended:

5 
6 
7 
8 

  31 December   31 December
2009
£m
386.4
(174.5)
211.9
232.6
54.2
8.8
507.5
(283.1)
131.4
(151.7)
(130.8)
(9.2)
(291.7)

2010 
£m 
574.6 
(286.5) 
288.1 
276.2 
67.0 
9.5 
640.8 
(416.7) 
208.2 
(208.5) 
(151.8) 
(15.0) 
(375.3) 

9, 10 
9, 26 

265.5 

215.8

12 

(71.9) 
193.6 

(58.9)
156.9

193.8 
(0.2) 
193.6 

156.9
–
156.9

14 
14 

13 
13 

72.3p 
72.2p 

164.7 
62.4p 

59.0p
59.0p

142.4
54.2p

Admiral Group plc | Annual Report 2010

55

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of comprehensive income
for the year ended 31 December 2010

Profi t for the period 
Other comprehensive income 
Exchange differences on translation of foreign operations 
Other comprehensive income for the period, net of income tax  
Total comprehensive income for the period 

Total comprehensive income for the period attributable to: 
Equity holders of the parent 
Non-controlling interests 

  Year ended:

  31 December   31 December
2009
£m
156.9

2010 
£m 
193.6 

(0.8) 
(0.8) 
192.8 

(5.3)
(5.3)
151.6

193.0 
(0.2) 
192.8 

151.6
–
151.6

56

Admiral Group plc | Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of fi nancial position
as at 31 December 2010

As at:

  31 December   31 December
2009
£m

2010 
£m 

Note: 

ASSETS
Property, plant and equipment 
Intangible assets 
Reinsurance assets 
Financial assets 
Deferred income tax 
Trade and other receivables 
Cash and cash equivalents 
Assets held for sale 
Total assets 

EQUITY
Share capital 
Share premium account 
Other reserves 
Retained earnings 
Total equity attributable to equity holders of the parent 
Non-controlling interests 
Total equity 

LIABILITIES 
Insurance contracts 
Deferred income tax 
Trade and other payables 
Current tax liabilities 
Total liabilities 
Total equity and total liabilities  

15 
16 
18 
17 
24 
17, 19 
17, 20 
15, 21 

26 

13.6 
82.9 
357.0 
1,004.7 
12.4 
47.9 
246.7 
1.5 
1,766.7 

12.1
77.0
212.9
630.9
–
32.7
211.8
–
1,177.4

0.3 
13.1 
4.2 
332.7 
350.3 
0.4 
350.7 

0.3
13.1
5.0
281.8
300.2
0.6
300.8

18 
24 
17, 22 

806.6 
– 
561.0 
48.4 
1,416.0 
1,766.7 

532.9
5.7
306.8
31.2
876.6
1,177.4

These fi nancial statements were approved by the Board of Directors on 1 March 2011 and were signed 
on its behalf by:

Kevin Chidwick
Director
Admiral Group plc

Company Number: 03849958

Admiral Group plc | Annual Report 2010

57

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated cash fl ow statement 
for the year ended 31 December 2010

Profi t after tax 
Adjustments for non-cash items: 
  – Depreciation 
  – Amortisation of software 
  – Change in unrealised gains on investments  
  – Other gains and losses 
  – Share scheme charge 
Change in gross insurance contract liabilities  
Change in reinsurance assets 
Change in trade and other receivables, including from policyholders 
Change in trade and other payables, including tax and social security 
Taxation expense 
Cash fl ows from operating activities, before movements in investments  
Net cash fl ow into investments  
Cash fl ows from operating activities, net of movements in investments 
Taxation payments 
Net cash fl ow from operating activities  

Cash fl ows from investing activities: 
Purchases of property, plant and equipment and software 
Net cash used in investing activities 

Cash fl ows from fi nancing activities: 
Capital element of new fi nance leases 
Repayment of fi nance lease liabilities  
Equity dividends paid 
Net cash used in fi nancing activities 

Net increase in cash and cash equivalents  
Cash and cash equivalents at 1 January  
Effects of changes in foreign exchange rates 
Cash and cash equivalents at end of period 

Note: 

  31 December   31 December
2009
£m
156.9

2010 
£m 
193.6 

4.6 
2.7 
(1.3) 
0.9 
18.5 
273.7 
(144.0) 
(152.9) 
254.3 
71.9 
522.0 
(240.8) 
281.2 
(69.5) 
211.7 

5.1
2.2
0.2
2.9
13.7
93.4
(42.3)
(41.1)
36.5
58.9
286.4
(10.5)
275.9
(49.1)
226.8

(11.1) 
(11.1) 

(11.8)
(11.8)

0.4 
(0.6) 
(164.7) 
(164.9) 

35.7 
211.8 
(0.8) 
246.7 

1.4
(1.2)
(142.4)
(142.2)

72.8
144.3
(5.3)
211.8 

26 

13 

20 

58

Admiral Group plc | Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of changes in equity
for the year ended 31 December 2010

At 1 January 2009  
Profi t for the period 
Other comprehensive income 
Currency translation differences 
Total comprehensive income for the period 
Transactions with equity holders 
Dividends 
Issue of shares to non-controlling interests 
Share scheme credit 
Deferred tax credit on share scheme credit 
Total transactions with equity holders   
As at 31 December 2009  

At 1 January 2010  
Profi t for the period 
Other comprehensive income 
Currency translation differences 
Total comprehensive income for the period 
Transactions with equity holders 
Dividends 
Share scheme credit 
Deferred tax credit on share scheme credit 
Total transactions with equity holders   
As at 31 December 2010 

Share 
capital 
£m 
0.3 
– 

Share 
premium 
account 
£m 
13.1 
– 

– 
– 

– 
– 
– 
– 
– 
0.3 

0.3 
– 

– 
– 

– 
– 
– 
– 
0.3 

– 
– 

– 
– 
– 
– 
– 
13.1 

13.1 
– 

– 
– 

– 
– 
– 
– 
13.1 

Foreign 
exchange 

Retained 
reserve  profi t and loss 
£m 
251.8 
156.9 

£m 
10.3 
– 

(5.3) 
(5.3) 

– 
156.9 

– 
– 
– 
– 
– 
5.0 

5.0 
– 

(0.8) 
(0.8) 

– 
– 
– 
– 
4.2 

(142.4) 
– 
13.7 
1.8 
(126.9) 
281.8 

281.8 
193.8 

– 
193.8 

(164.7) 
18.5 
3.3 
(142.9) 
332.7 

Non-
controlling
interests 
£m 
– 
– 

Total equity
£m
275.5
156.9

– 
– 

– 
0.6 
– 
– 
0.6 
0.6 

0.6 
(0.2) 

– 
(0.2) 

– 
– 
– 
– 
0.4 

(5.3)
151.6

(142.4)
0.6
13.7
1.8
(126.3)
300.8

300.8
193.6

(0.8)
192.8

(164.7)
18.5
3.3
(142.9)
350.7

Admiral Group plc | Annual Report 2010

59

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Index to the 
fi nancial statements

Accounting policies  63 - 67
Amortisation  68, 72, 75
Assets held for sale  74, 81
Auditors remuneration  72
Auditors report to members  53 - 54
Basis of preparation  62
Cash and cash equivalents  75, 81
Consolidated cashfl ow statement  58
Consolidated income statement  55
Consolidated statement of changes in equity  59
Consolidated statement of comprehensive income  56
Consolidated statement of fi nancial position  57
Deferred acquisition costs  75
Deferred tax  73, 82 - 83
Depreciation  68, 75, 74
Dividends  73
Earnings per share  74
Events after the balance sheet date  83
Expense ratio  72
Finance lease liabilities  82
Financial assets  75 - 78
Financial commitments  85
Financial liabilities  75 - 78
Goodwill  75
Group subsidiaries  86
Insurance contract liabilities  78 - 81
Intangible assets  75
Investment and interest income  71
Loss ratio  79, 80
Net insurance premium revenue  70
Operating expenses  71
Operating segments  67 - 70
Other revenue  70
Parent Company balance sheet  87
Parent Company basis of preparation  88
Profi t commission  70 - 71
Property, plant and equipment  74
Reinsurance assets  78 - 81
Related party transactions  86
Share capital  83 - 85
Share incentive plan  83 - 85
Staff costs  72
Staff numbers  73
Taxation  73, 82 - 83
Trade payables  82
Trade receivables  81

60

Admiral Group plc | Annual Report 2010

Notes to the 
fi nancial statements

In this section:
61  Notes to the fi nancial statements

N
o
t
e
s

t
o
t
h
e

fi 
n
a
n
c
a

i

l

s
t
a
t
e
m
e
n
t
s

 
 
 
 
Notes to the fi nancial statements

1. General information and basis of preparation
General information
Admiral Group plc is a Company incorporated in 
England and Wales. Its registered offi ce is at Capital 
Tower, Greyfriars Road, Cardiff CF10 3AZ and its 
shares are listed on the London Stock Exchange. 

The fi nancial statements comprise the results 
and balances of the Company and its subsidiaries 
(together referred to as the Group) for the year 
ended 31 December 2010 and comparative fi gures 
for the year ended 31 December 2009. The fi nancial 
statements of the Company’s subsidiaries are 
consolidated in the Group fi nancial statements. 
The Company controls 100% of the voting share 
capital of all its principal subsidiaries. The Parent 
Company fi nancial statements present information 
about the Company as a separate entity and not 
about its Group. In accordance with International 
Accounting Standard (IAS) 24, transactions or 
balances between Group companies that have 
been eliminated on consolidation are not reported 
as related party transactions in the consolidated 
fi nancial statements. 

The consolidated fi nancial statements have been 
prepared and approved by the Directors in 
accordance with International Financial Reporting 
Standards (IFRS) as adopted by the European Union 
(EU). The Company has elected to prepare its Parent 
Company fi nancial statements in accordance with 
UK Generally Accepted Accounting Practice (GAAP).

Adoption of new and revised standards
The Group has applied all adopted IFRS and 
interpretations endorsed by the EU at 31 December 
2010, including all amendments to extant standards 
that are not effective until later accounting periods. 

There are a number of standards, amendments 
to standards and interpretations that were issued
by 31 December 2010 but have either yet to be 
endorsed by the EU, or were endorsed shortly 
after the year end. These are as follows: 

•  IFRS 9 Financial Instruments
•  Amendments to IFRS 7 Financial Instruments: 

Disclosures 

•  Improvements to IFRSs (Issued May 2010)
•  Deferred tax: Recovery of Underlying Assets 

(Amendments to IAS 12)

•  Severe Hyperinfl ation and Removal of Fixed 
Dates for First-Time Adopters (Amendments 
to IFRS 1)

IFRS 9, Financial Instruments is the only new 
standard, all the others being improvements, 
amendments to standards, interpretations or 
revisions of current standards. 

This standard was issued in November 2009 by the 
IASB and focuses on the classifi cation and 
measurement of fi nancial instruments. Under the 
new standard only two possible classifi cations arise, 
rather than the four existing classifi cations currently 
available under IAS 39, and will result in all fi nancial 
assets being valued at amortised cost or fair value. 
This includes an option to measure equities at fair 
value, but with movements in fair value taken to 
the other comprehensive income statement with 
non-recycling of realised gains. 

Based on the Group’s current fi nancial assets, 
which are all held at fair value through profi t or loss 
which will continue to be a valid classifi cation under 
IFRS 9, this standard is not expected to have a 
material impact on the Group’s fi nancial statements 
in future periods.

In addition, it is not anticipated that any of the other 
improvements, amendments to standards, 
interpretations or revisions of current standards 
above will have a material impact on the Group’s 
fi nancial statements in future periods.

Admiral Group plc | Annual Report 2010

61

Notes to the fi nancial statements
 continued

The following IFRSs have been adopted and 
applied by the Group for the fi rst time in these 
fi nancial statements:

•  Amendment to IAS 32 Classifi cation of 

Rights Issues

•  Revised IAS 24 Related Party Disclosures 
•  Improvements to IFRSs (Issued April 2009)
•  Amendments to IFRS 2 Group Cash-settled 

Share-based Payment Transactions

•  Amendments to IFRS 1 Additional exemptions 

for First Time adopters

•  Amendments to IFRS1 Limited Exemption 
from Comparative IFRS 7 disclosures for 
First Time adopters

•  Amendments to IFRIC 14 Prepayments 
of a Minimum Funding Requirement

•  IFRIC 19 Extinguishing Financial Liabilities 

with Equity Instruments

•  IFRIC 12 Service concession arrangements
•  IFRIC 15 Agreements for the Construction 

of real estate

•  IFRIC 16 Hedges of a Net Investment of 

a Foreign Operation

•  IFRIC 17 Distribution of non cash assets 

to owners

•  IFRIC 18 Transfer of assets from customers

None of these standards or interpretations adopted 
for the fi rst time have had a material impact on 
the consolidated fi nancial results or position of 
the Group for the year ended 31 December 2010.

Basis of preparation
The accounts have been prepared on a going 
concern basis. In considering the appropriateness 
of this assumption, the Board have reviewed the 
Group’s projections for the next 12 months and 
beyond, including cash fl ow forecasts and 
regulatory capital surpluses. The Group has 
no debt. 

As a result of this review the Directors have satisfi ed 
themselves that it is appropriate to prepare these 
fi nancial statements on a going concern basis.

The accounting policies set out in note 3 to the 
fi nancial statements have, unless otherwise stated, 
been applied consistently to all periods presented 
in these Group fi nancial statements. 

The fi nancial statements are prepared on the 
historical cost basis, except for the revaluation of 
fi nancial assets classifi ed as at fair value through 
profi t or loss.

Subsidiaries are entities controlled by the Group. 
Control exists when the Group has the power, 
directly or indirectly, to govern the fi nancial 
and operating policies of an entity so as to 
obtain benefi ts from its activities. In assessing 
control, potential voting rights that are currently 
exercisable or convertible are taken into account. 
The fi nancial statements of subsidiaries are 
included in the consolidated fi nancial statements 
from the date that control commences until the 
date that control ceases.

The preparation of fi nancial statements in 
conformity with adopted IFRS requires 
management to make judgements, estimates and 
assumptions that affect the application of policies 
and reported amounts of assets and liabilities, 
income and expenses. The estimates and 
associated assumptions are based on historical 
experience and various other factors that are 
believed to be reasonable under the circumstances, 
the results of which form the basis of making the 
judgements about carrying values of assets and 
liabilities that are not readily apparent from other 
sources. The estimates and underlying assumptions 
are reviewed on an ongoing basis. Revisions to 
accounting estimates are recognised in the year in 
which the estimate is reviewed if this revision affects 
only that year, or in the year of the revision and 
future years if the revision affects both current and 
future years.

2. Critical accounting judgements and estimates
Judgements:
In applying the Group’s accounting policies as 
described in note 3, management has primarily 
applied judgement in the classifi cation of the 
Group’s contracts with reinsurers as quota share 
reinsurance contracts. A contract is required to 
transfer signifi cant insurance risk in order to be 
classifi ed as such. Management reviews all terms 
and conditions of the contract, and if necessary 
obtains the opinion of an independent expert at 
the negotiation stage in order to be able to make 
these judgements.

Estimation techniques used in calculation of claims 
provisions:
Estimation techniques are used in the calculation 
of the provisions for claims outstanding, which 
represent a projection of the ultimate cost of 
settling claims that have occurred prior to the 
balance sheet date and remain unsettled at the 
balance sheet date.

62

Admiral Group plc | Annual Report 2010

The key area where these techniques are used 
relates to the ultimate cost of reported claims. 
A secondary area relates to the emergence of 
claims that occurred prior to the balance sheet 
date, but had not been reported at that date.

The estimates of the ultimate cost of reported 
claims are based on the setting of claim provisions 
on a case-by-case basis, for all but the simplest 
of claims.

The sum of these provisions are compared with 
projected ultimate costs using a variety of different 
projection techniques (including incurred and paid 
chain ladder and an average cost of claim 
approach) to allow an actuarial assessment of their 
likely accuracy. They include allowance for 
unreported claims.

The most signifi cant sensitivity in the use of the 
projection techniques arises from any future step 
change in claims costs, which would cause future 
claim cost infl ation to deviate from historic trends. 
This is most likely to arise from a change in the 
regulatory or judicial regime that leads to an 
increase in awards or legal costs for bodily injury 
claims that is signifi cantly above or below the 
historical trend.

The claims provisions are subject to independent 
review by the Group’s actuarial advisors. 
Management’s reserving policy is to reserve at a 
level above best estimate projections to allow for 
unforeseen adverse claims development. Refer to 
page 13 for further detail. For further detail on 
objectives, policies and procedures for managing 
insurance risk, refer to note 18 of the fi nancial 
statements.

Future changes in claims reserves also impact profi t 
commission income, as the recognition of this 
income is dependent on the loss ratio booked in 
the fi nancial statements, and cash receivable is 
dependent on actuarial projections of ultimate 
loss ratios.

3. Signifi cant accounting policies
a) Revenue recognition 
Premiums, ancillary income and profi t commission:
Premiums relating to insurance contracts are 
recognised as revenue proportionally over the 
period of cover. Premiums with an inception date 
after the end of the period are held in the 
statement of fi nancial position as deferred revenue. 
Outstanding collections from policyholders on 
deferred revenue are recognised within 
policyholder receivables.

Revenue earned on the sale of ancillary products 
and revenue from policies paid by instalments is 
credited to the income statement over the period 
matching the Group’s obligations to provide 
services. Where the Group has no remaining 
contractual obligations, the revenue is recognised 
immediately. An allowance is made for expected 
cancellations where the customer may be entitled 
to a refund of ancillary amounts charged.

Under some of the co-insurance and reinsurance 
contracts under which motor premiums are shared 
or ceded, profi t commission may be earned on a 
particular year of account, which is usually subject 
to performance criteria such as loss ratios and 
expense ratios. The commission is dependent on 
the ultimate outcome of any year, with revenue 
being recognised when loss and expense ratios 
used in the preparation of the fi nancial statements 
move below an agreed threshold. 

Revenue from Price Comparison and Gladiator: 
Commission from these activities is credited to 
income on the sale of the underlying 
insurance policy.

Investment income:
Investment income from fi nancial assets comprises 
interest income and net gains (both realised and 
unrealised) on fi nancial assets classifi ed as fair value 
through profi t and loss and interest income on held 
to maturity deposits. 

b) Foreign currency translation
Functional and presentation currency
Items included in the fi nancial statements of each 
of the Group’s entities are measured using the 
currency of the primary economic environment in 
which the entity operates (‘the functional currency’). 
The consolidated fi nancial statements are 
presented in millions of pounds sterling, which 
is the Group’s presentation currency. 

Transactions and balances
Foreign currency transactions are translated into 
the functional currency using the exchange rates 
prevailing at the dates of the transactions. Foreign 
exchange gains and losses resulting from the 
settlement of such transactions, and from the 
translation at year end exchange rates of monetary 
assets and liabilities denominated in foreign 
currencies are recognised in the income statement.

Admiral Group plc | Annual Report 2010

63

Notes to the fi nancial statements
 continued

Translation differences on non-monetary items, 
such as equities held at fair value through profi t 
or loss, are reported as part of the fair value gain 
or loss. 

Translation of fi nancial statements of foreign 
operations
The fi nancial statements of foreign operations 
whose functional currency is not pounds sterling 
are translated into the Group presentation currency 
(sterling) as follows:

(i) 

 Assets and liabilities for each balance sheet 
presented are translated at the closing rate 
at the date of that balance sheet;

(ii)   Income and expenses for each income 

statement are translated at average exchange 
rates (unless this average is not a reasonable 
approximation of the cumulative effect of the 
rates prevailing on the transaction dates, in 
which case income and expenses are 
translated at the date of the transaction); and

(iii)  All resulting exchange differences are 
recognised as a separate component 
of equity. 

On disposal of a foreign operation, the cumulative 
amount recognised in equity relating to that 
particular operation is recognised in the 
income statement.

c) Insurance contracts and reinsurance assets
Premium:
The proportion of premium receivable on in-force 
policies relating to unexpired risks is reported in 
insurance contract liabilities and reinsurance assets 
as the unearned premium provision – gross and 
reinsurers’ share respectively. 

Claims: 
Claims and claims handling expenses are charged 
as incurred, based on the estimated direct and 
indirect costs of settling all liabilities arising on 
events occurring up to the balance sheet date. 

The provision for claims outstanding comprises 
provisions for the estimated cost of settling all 
claims incurred but unpaid at the balance sheet 
date, whether reported or not. Anticipated 
reinsurance recoveries are disclosed separately 
as assets.

Whilst the Directors consider that the gross 
provisions for claims and the related reinsurance 
recoveries are fairly stated on the basis of the 
information currently available to them, the ultimate 
liability will vary as a result of subsequent 
information and events and may result in signifi cant 
adjustments to the amounts provided. 

Adjustments to the amounts of claims provisions 
established in prior years are refl ected in the 
income statement for the period in which the 
adjustments are made and disclosed separately 
if material. The methods used, and the estimates 
made, are reviewed regularly.

Provision for unexpired risks is made where 
necessary for the estimated amount required over 
and above unearned premiums (net of deferred 
acquisition costs) to meet future claims and related 
expenses. 

Co-insurance:
The Group has entered into certain co-insurance 
contracts under which insurance risks are shared on 
a proportional basis, with the co-insurer taking a 
specifi c percentage of premium written and being 
responsible for the same proportion of each claim. 
As the contractual liability is several and not joint, 
neither the premiums nor claims relating to the 
co-insurance are included in the income statement. 
Under the terms of these agreements the co-
insurers reimburse the Group for the same 
proportionate share of the costs of acquiring and 
administering the business.

Reinsurance assets:
Contracts entered into by the Group with reinsurers 
under which the Group is compensated for losses 
on the insurance contracts issued by the Group 
are classifi ed as reinsurance contracts. A contract 
is only accounted for as an insurance or reinsurance 
contract where there is signifi cant insurance risk 
transfer between the insured and the insurer.

The benefi ts to which the Group is entitled under 
these contracts are held as reinsurance assets. 

The Group assesses its reinsurance assets for 
impairment on a regular basis, and in detail every 
six months. If there is objective evidence that the 
asset is impaired, then the carrying value will be 
written down to its recoverable amount.

d) Intangible assets
Goodwill:
All business combinations are accounted for using 
the purchase method. Goodwill has been 
recognised in acquisitions of subsidiaries, and 
represents the difference between the cost of the 
acquisition and the fair value of the net identifi able 
assets acquired. 

The classifi cation and accounting treatment of 
acquisitions occurring before 1 January 2004 have 
not been reconsidered in preparing the Group’s 
opening IFRS balance sheet at 1 January 2004 due 
to the exemption available in IFRS 1 (First time 
adoption). In respect of acquisitions prior to 
1 January 2004, goodwill is included at the 
transition date on the basis of its deemed cost, 

64

Admiral Group plc | Annual Report 2010

 
 
 
which represents the amount recorded under 
UK GAAP, which was tested for impairment at 
the transition date. On transition, amortisation 
of goodwill has ceased as required by IAS 38.

Goodwill is stated at cost less any accumulated 
impairment losses. Goodwill is allocated to cash 
generating units (CGUs) according to business 
segment and is reviewed annually for impairment. 

The goodwill held on the Consolidated statement 
of fi nancial position at 31 December 2010 is 
allocated solely to the UK Car Insurance segment. 

Impairment of goodwill:
The annual impairment review involves comparing 
the carrying amount to the estimated recoverable 
amount (by allocating the goodwill to CGUs) and 
recognising an impairment loss if the recoverable 
amount is lower. Impairment losses are recognised 
through the income statement and are not 
subsequently reversed.

The recoverable amount is the greater of the fair 
value of the asset less costs to sell and the value 
in use of the CGU.

The value in use calculations use cash fl ow 
projections based on fi nancial budgets approved 
by management covering a three year period. Cash 
fl ows beyond this period are considered, but not 
included in the calculation. The discount rate 
applied to the cash fl ow projections in the value in 
use calculations is 11.5 % (2009: 8.9%), based on the 
Group’s weighted average cost of capital, which is 
in line with the market. (Source: Bloomberg).

The key assumptions used in the value in use 
calculations are those regarding growth rates and 
expected changes in pricing and expenses incurred 
during the period. Management estimates growth 
rates and changes in pricing based on past 
practices and expected future changes in the 
market. 

The headroom above the goodwill carrying value 
is very signifi cant, and there is no foreseeable event 
that would eliminate this margin.

Deferred acquisition costs:
Acquisition costs comprise all direct and indirect 
costs arising from the conclusion of insurance 
contracts. Deferred acquisition costs represent 
the proportion of acquisition costs incurred that 
corresponds to the unearned premiums provision 
at the balance sheet date. This balance is held as 
an intangible asset. It is amortised over the term 
of the contract as premium is earned. 

Software:
Purchased software is recognised as an intangible 
asset and amortised over its expected useful life 
(generally between two and four years). The 
carrying value is reviewed every six months for 
evidence of impairment, with the value being 
written down if any impairment exists. Impairment 
may be reversed if conditions subsequently 
improve.

e) Property, plant and equipment and depreciation
All property, plant and equipment is stated at cost 
less accumulated depreciation. Depreciation is 
calculated using the straight-line method to write 
off the cost less residual values of the assets over 
their useful economic lives. These useful economic 
lives are as follows:

Motor vehicles – 4 years 
Fixtures, fi ttings and equipment – 4 years
Computer equipment – 2 to 4 years
Improvements to short leasehold properties – 
4 years

Impairment of property, plant and equipment
In the case of property plant and equipment, 
carrying values are reviewed at each balance sheet 
date to determine whether there are any indications 
of impairment. If any such indications exist, the 
asset’s recoverable amount is estimated and 
compared to the carrying value. The carrying value 
is the higher of the fair value of the asset, less costs 
to sell and the asset’s value in use. Impairment 
losses are recognised through the income 
statement.

f) Leased assets
The rental costs relating to assets held under 
operating leases are charged to the income 
statement on a straight-line basis over the life 
of the lease. 

Leases under the terms of which the Group 
assumes substantially all of the risks and rewards 
of ownership are classed as fi nance leases. Assets 
acquired under fi nance leases are included in 
property, plant and equipment at fair value on 
acquisition and are depreciated in the same 
manner as equivalent owned assets. Finance lease 
and hire purchase obligations are included in 
creditors, and the fi nance costs are spread over 
the periods of the agreements based on the net 
amount outstanding.

Admiral Group plc | Annual Report 2010

65

Notes to the fi nancial statements
 continued

g) Financial assets – investments and receivables
Initial recognition
Financial assets within the scope of IAS 39 are 
classifi ed as fi nancial assets at fair value through 
profi t or loss, loans and receivables or held to 
maturity investments. The Group has not held 
any derivative instruments in the years ending 
31 December 2010 and 31 December 2009.

At initial recognition assets are recognised at fair 
value and classifi ed according to the purpose for 
which they were acquired: 

De-recognition of fi nancial assets
A fi nancial asset is de-recognised when the rights 
to receive cash fl ows from that asset have expired 
or when the Group transfers the asset and all the 
attaching substantial risks and rewards relating to 
the asset, to a third party.

h) Cash and cash equivalents
Cash and cash equivalents includes cash in hand, 
deposits held at call with banks, and other short-
term deposits with original maturities of three 
months or less.

The Group’s investments in money market liquidity 
funds are designated as fi nancial assets at fair value 
through profi t or loss (FVTPL) at inception. 

i) Share capital
Shares are classifi ed as equity when there is 
no obligation to transfer cash or other assets. 

This designation is permitted under IAS 39, as the 
investments in money market funds are managed 
as a group of assets and internal performance 
evaluation of this group is conducted on a fair 
value basis.

The Group’s deposits with credit institutions are 
classifi ed as held to maturity investments which is 
consistent with the intention for which they were 
purchased.

Subsequent measurement
Financial assets at FVTPL are stated at fair value, 
with any resultant gain or loss recognised through 
the income statement.

Deposits with fi xed maturities, classifi ed as held to 
maturity investments are measured at amortised 
cost less impairment using the effective interest 
method. Impairment losses are recognised through 
the income statement, as are any impairment 
losses.

Receivables are stated at their amortised cost less 
impairment using the effective interest method. 
Movements in the amortised cost are recognised 
through the income statement, as are any 
impairment losses.

Impairment of fi nancial assets
The Group assesses at each balance sheet date 
whether any fi nancial assets or groups of fi nancial 
assets held at amortised cost are impaired. 
Financial assets are impaired where there is 
evidence that one or more events occurring after 
the initial recognition of the asset, may lead to a 
reduction in the estimated future cash fl ows arising 
from the asset. 

Objective evidence of impairment may include 
default on cash fl ows due from the asset and 
reported fi nancial diffi culty of the issuer or 
counterparty. 

j) Employee benefi ts
Pensions:
The Group contributes to a number of defi ned 
contribution personal pension plans for its 
employees. The contributions payable to these 
schemes are charged in the accounting period 
to which they relate.

Employee share schemes:
The Group operates a number of equity settled 
compensation schemes for its employees. For 
schemes commencing 1 January 2004 and after, 
the fair value of the employee services received 
in exchange for the grant of free shares under 
the schemes is recognised as an expense, with 
a corresponding increase in equity.

The total charge expensed over the vesting period 
is determined by reference to the fair value of the 
free shares granted as determined at the grant 
date (excluding the impact of non-market vesting 
conditions). Non-market conditions such as 
profi tability targets as well as staff attrition rates 
are included in assumptions over the number of 
free shares to vest under the applicable scheme. 

At each balance sheet date, the Group revises its 
assumptions on the number of shares to be granted 
with the impact of any change in the assumptions 
recognised through income.

Refer to note 26 for further details on share schemes. 

k) Taxation
Income tax on the profi t or loss for the periods 
presented comprises current and deferred tax. 

Current tax:
Current tax is the expected tax payable on the 
taxable income for the period, using tax rates that 
have been enacted or substantively enacted by the 
balance sheet date, and includes any adjustment 
to tax payable in respect of previous periods. 

66

Admiral Group plc | Annual Report 2010

Current tax related to items recognised directly in 
other comprehensive income is also recognised in 
other comprehensive income and not in the income 
statement.

Deferred tax:
Deferred tax is provided in full using the balance 
sheet liability method, providing for temporary 
differences arising between the carrying amount of 
assets and liabilities for accounting purposes, and 
the amounts used for taxation purposes. It is 
calculated at the tax rates that are expected to 
apply in the period when the liability is settled or 
the asset is realised.

A deferred tax asset is recognised only to the 
extent that it is probable that future taxable profi ts 
will be available against which the asset can be 
utilised.

The principal temporary differences arise from 
depreciation of property and equipment and share 
scheme charges. The resulting deferred tax is charged 
or credited in the income statement, except in relation 
to share scheme charges where the amount of tax 
benefi t credited to the income statement is limited 
to an equivalent credit calculated on the accounting 
charge. Any excess is recognised directly in equity.

l) Government grants
Government grants are recognised in the fi nancial 
statements in the period where it becomes 
reasonably certain that the conditions attaching 
to the grant will be met, and that the grant will 
be received. 

Grants relating to assets are deducted from 
the carrying amount of the asset. The grant is 
therefore recognised as income over the life 
of the depreciable asset by way of a reduced 
depreciation charge. 

Grants relating to income are shown as a deduction 
in the reported expense. 

m) Non-current assets held for sale
Non-current assets that are expected to be 
recovered primarily through sale or distribution 
rather than continuing use are classifi ed as held 
for sale. Immediately before classifi cation as held 
for sale, the assets are remeasured in accordance 
with the Group’s accounting policies, and thereafter 
are measured at the lower of carrying value and fair 
value less costs to sell.  

Impairment losses on initial classifi cation as 
held for sale and subsequent gains and losses 
on remeasurement are recognised in the income 
statement. Gains are not recognised in excess 
of any cumulative loss. 

4. Operating segments
The Group has four reportable segments, as 
described below. These segments represent the 
principal split of business that is regularly reported 
to the Group’s Board of Directors, which is 
considered to be the Group’s chief operating 
decision maker in line with IFRS 8, Operating 
Segments. 

UK Car Insurance
This segment consists of the underwriting of car 
insurance and the generation of ancillary income in 
the UK. The Directors consider the results of these 
activities to be reportable as one segment as the 
activities carried out in generating the income are 
not independent of each other and are performed 
as one business. This mirrors the approach taken in 
management reporting.

Non-UK Car Insurance
This segment consists of the underwriting of car 
insurance and the generation of ancillary income 
outside of the UK. It specifi cally covers the Group 
operations Balumba in Spain, ConTe in Italy and 
Elephant Auto in the USA. None of these operations 
are reportable on an individual basis, based on the 
threshold requirements in IFRS 8.

The results of our German car insurance business, 
AdmiralDirekt, which was sold in early 2011 are 
included in this segment.

Price comparison
This segment relates to the Group’s price 
comparison websites Confused.com in the UK, 
Rastreator in Spain, LeLynx in France and Chiarezza 
in Italy. LeLynx and Chiarezza were launched in 
2010, and are therefore included in this Price 
Comparison segment for the fi rst time.

Each of the Price Comparison businesses are 
operating in individual geographical segments but 
are grouped into one reporting segment as LeLynx, 
Chiarezza and Rastreator do not individually meet 
the threshold requirements in IFRS 8.

Other
This ‘other’ segment is designed to be comprised 
of all other operating segments that do not meet 
the threshold requirements for individual reporting. 
Currently there is only one such segment, the 
Gladiator commercial van insurance broking 
operation, and so it is the results and balances of 
this operation that comprises the ‘other’ segment. 

Taxes are not allocated across the segments and, 
as with the corporate activities, are included in 
the reconciliation to the Consolidated income 
statement and Consolidated statement of 
fi nancial position.

Admiral Group plc | Annual Report 2010

67

Notes to the fi nancial statements
 continued

Segment income, results and other information
An analysis of the Group’s revenue and results for the year ended 31 December 2010, by reportable 
segment are shown below. The accounting policies of the reportable segments are consistent with those 
presented in note 3 for the Group.

31 December 2010

Turnover* 
Net insurance premium revenue 
Other revenue and profi t commission 
Investment and interest income 
Net revenue 
Net insurance claims 
Expenses 
Segment profi t/(loss) before tax 
Other central revenue and expenses, 
including share scheme charges 

Interest income 
Consolidated profi t before tax 
Taxation expense 
Consolidated profi t after tax 
Other segment items: 
Capital expenditure 
Depreciation and amortisation 

UK Car  
Insurance 
£m 
1,419.7 
269.4 
249.0 
8.3 
526.7 
(192.6) 
(58.3) 
275.8 

Non-UK 
Car 
Insurance 
£m 
77.6 
18.7 
6.7 
0.1 
25.5 
(15.9) 
(17.6) 
(8.0) 

Price 
Comparison 
£m 
75.7 
– 
75.7 
– 
75.7 
– 
(63.6) 
12.1 

Other 
£m 
11.8 
– 
11.8 
– 
11.8 
– 
(9.1) 
2.7 

Eliminations 
£m 
– 
– 
– 
– 
– 
– 
– 
– 

6.8 
20.7 

2.6 
9.0 

1.7 
0.7 

0.1 
0.3 

– 
– 

Segment
total
£m
1,584.8
288.1
343.2
8.4
639.7
(208.5)
(148.6)
282.6

(18.2)
1.1
265.5
(71.9)
193.6

11.2
30.7

* Turnover is a non-GAAP measure and consists of total premiums written (including co-insurers’ share) and other revenue.

Revenue and results for the corresponding reportable segments for the year ended 31 December 2009 
are shown below. 

31 December 2009

Turnover* 
Net insurance premium revenue 
Other revenue and profi t commission 
Investment and interest income 
Net revenue 
Net insurance claims 
Expenses 
Segment profi t/(loss) before tax 
Other central revenue and expenses, 
including share scheme charges 

Interest income 
Consolidated profi t before tax 
Taxation expense 
Consolidated profi t after tax  
Other segment items: 
Capital expenditure 
Depreciation and amortisation 

UK Car  
Insurance 
£m 
939.1 
199.1 
188.6 
7.5 
395.2 
(138.7) 
(49.6) 
206.9 

Non-UK 
Car 
Insurance 
£m 
47.2 
12.8 
4.2 
0.2 
17.2 
(13.0) 
(13.7) 
(9.5) 

Price 
Comparison 
£m 
80.5 
– 
80.5 
– 
80.5 
– 
(55.6) 
24.9 

Other 
£m 
10.6 
– 
10.6 
– 
10.6 
– 
(8.2) 
2.4 

Eliminations 
£m 
– 
– 
– 
– 
– 
– 
– 
– 

6.3 
9.9 

4.1 
4.3 

0.7 
0.5 

0.7 
0.2 

– 
– 

Segment
total
£m
1,077.4
211.9
283.9
7.7
503.5
(151.7)
(127.1)
224.7

(10.0)
1.1
215.8
(58.9)
156.9

11.8
14.9

* Turnover is a non-GAAP measure and consists of total premiums written (including co-insurers’ share) and other revenue. 

68

Admiral Group plc | Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Segment revenues
The UK and Non-UK Car Insurance reportable segments derive all insurance premium income from 
external policyholders. Revenue within these segments is not derived from an individual policyholder 
that represents 10% or more of the Group’s total revenue.

The total of Price Comparison revenues from transactions with other reportable segments is £15.0 million 
(2009: £13.3 million). These amounts have not been eliminated in order to avoid distorting expense and 
combined ratios which are key performance indicators for insurance business. There are no other 
transactions between reportable segments.

Revenues from external customers for products and services is consistent with the split of reportable 
segment revenues as shown above.

Information about geographical locations
All material revenues from external customers, and net assets attributed to a foreign country are shown 
within the Non-UK Car Insurance reportable segment shown above. The revenue and results of the three 
non-UK Price Comparison businesses, Rastreator, LeLynx and Chiarezza are not yet material enough to be 
presented as a separate segment.

Segment assets and liabilities
The identifi able segment assets and liabilities at 31 December 2010 are as follows:

Plant, property and equipment 
Intangible assets 
Reinsurance assets 
Financial assets 
Trade and other receivables  
Cash and cash equivalents  
Assets held for sale 
Reportable segment assets 

Insurance contract liabilities 
Trade and other payables 
Reportable segment liabilities 
Reportable segment net assets 

Unallocated assets and liabilities 
Consolidated net assets 

UK Car  
Insurance 
£m 
8.6 
76.0 
324.7 
947.3 
150.5 
90.6 
– 
1,597.7 

752.1 
531.5 
1,283.6 
314.1 

Non-UK 
Car 
Insurance 
£m 
2.3 
6.8 
32.3 
47.4 
(4.7) 
40.3 
1.5 
125.9 

54.5 
18.2 
72.7 
53.2 

Price 
Comparison 
£m 
2.1 
0.1 
– 
– 
(0.9) 
11.2 
– 
12.5 

– 
6.6 
6.6 
5.9 

31 December 2010

Eliminations 
£m 
– 
– 
– 
– 
(105.5) 
– 
– 

Segment
total
£m
13.6
82.9
357.0
994.7
47.9
145.2
1.5
(105.5)  1,642.8

– 
– 
– 
(105.5) 

806.6
561.0
1,367.6
275.2

Other 
£m 
0.6 
– 
– 
– 
8.5 
3.1 
– 
12.2 

– 
4.7 
4.7 
7.5 

75.5
350.7

Unallocated assets and liabilities consist of other central assets and liabilities, plus deferred and current 
corporation tax balances. These assets and liabilities are not regularly reviewed by the Board of Directors 
in the reportable segment format.

There is an asymmetrical allocation of assets and income to the reportable segments, in that the interest 
earned on cash and cash equivalent assets deployed in the UK Car Insurance, Price Comparison and 
Non-UK Car Insurance segments is not allocated in arriving at segment profi ts. This is consistent with 
regular management reporting. 

Eliminations represent inter-segment funding and balances included in trade and other receivables and 
other payables.

Admiral Group plc | Annual Report 2010

69

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the fi nancial statements
 continued

The segment assets and liabilities at 31 December 2009 are as follows:

UK Car  
Insurance 
£m 
6.3 
71.8 
190.9 
582.9 
108.8 
112.9 
1,073.6 

497.0 
294.4 
791.4 
282.2 

Non-UK 
Car 
Insurance 
£m 
3.8 
5.1 
22.0 
48.0 
1.2 
21.2 
101.3 

35.9 
6.6 
42.5 
58.8 

Price 
Comparison 
£m 
1.2 
0.1 
– 
– 
16.8 
9.0 
27.1 

– 
2.3 
2.3 
24.8 

Plant, property and equipment 
Intangible assets 
Reinsurance assets 
Financial assets 
Trade and other receivables  
Cash and cash equivalents 
Reportable segment assets 

Insurance contract liabilities 
Trade and other payables 
Reportable segment liabilities 
Reportable segment net assets 

Unallocated assets and liabilities 
Consolidated net assets 

5. Net insurance premium revenue

Total motor insurance premiums before co-insurance 
Group gross premiums written after co-insurance 
Outwards reinsurance premiums 
Net insurance premiums written 
Change in gross unearned premium provision 
Change in reinsurers’ share of unearned premium provision  
Net insurance premium revenue  

Other 
£m 
0.8 
– 
– 
– 
7.7 
0.7 
9.2 

– 
2.9 
2.9 
6.3 

31 December 2009

Eliminations 
£m 
– 
– 
– 
– 
(101.8) 
– 

Segment
total
£m
12.1
77.0
212.9
630.9
32.7
143.8
(101.8)  1,109.4

– 
– 
– 
(101.8) 

532.9
306.2
839.1
270.3

30.5
300.8

  31 December  31 December
2009
£m
847.7
439.9
(207.4)
232.5
(53.5)
32.9
211.9

2010 
£m 
1,308.6 
738.5 
(380.0) 
358.5 
(163.9) 
93.5 
288.1 

The Group’s share of the car insurance business was underwritten by Admiral Insurance (Gibraltar) Limited, 
Admiral Insurance Company Limited and Elephant Insurance Company. All contracts are short-term in 
duration, lasting for 10 or 12 months. 

6. Other revenue

Ancillary revenue  
Price Comparison revenue  
Other revenue  
Total other revenue 

Refer to the Business Review for further detail on the sources of revenue.

7. Profi t commission

Total profi t commission  

  31 December   31 December
2009
£m
129.5
80.6
22.5
232.6

2010 
£m 
174.6 
75.7 
25.9 
276.2 

  31 December   31 December
2009
£m
54.2

 2010 
£m 
67.0 

70

Admiral Group plc | Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Source of profi t commission:

Underwriting year: 
2006 and prior 
2007 
2008 
2009 
2010 
Total 

8. Investment and interest income

Net investment return 
Interest receivable 
Total investment and interest income  

2007 
£m 
20.6 
– 
– 
– 
– 
20.6 

  Financial year:

2008 
£m 
26.2 
8.5 
– 
– 
– 
34.7 

2009 
£m 
6.0 
33.1 
13.5 
1.6 
– 
54.2 

2010
£m
(0.1)
7.6
20.4
28.2
10.9
67.0

  31 December   31 December
2009
£m
7.7
1.1
8.8

2010 
£m 
8.4 
1.1 
9.5 

Interest received during the year was £1.1 million (2009: £1.1 million)

9. Operating expenses and share scheme charges

Acquisition of insurance contracts  
Administration and other marketing costs 
Expenses 
Share scheme charges 
Total expenses and share scheme charges 

31 December 2010  

31 December 2009

Insurance 
contracts 
£m 
20.9 
28.0 
48.9 
– 
48.9 

Other 
£m 
– 
102.9 
102.9 
15.0 
117.9 

Total 
£m 
20.9 
130.9 
151.8 
15.0 
166.8 

Insurance 
contracts 
£m 
17.3 
26.0 
43.3 
– 
43.3 

Other 
£m 
– 
87.5 
87.5 
9.2 
96.7 

Total
£m
17.3
113.5
130.8
9.2
140.0

Analysis of other administration and other marketing costs:

Ancillary sales expenses 
Price Comparison operating expenses   
Other expenses 
Total 

  31 December   31 December
2009
£m
20.0
55.6
11.9
87.5

2010 
£m 
26.9 
63.6 
12.4 
102.9 

The £28.0 million (2009: £26.0 million) administration and marketing costs allocated to insurance contracts 
is principally made up of salary costs.

The gross amount of expenses, before recoveries from co-insurers and reinsurers is £333.2 million 
(2009: £265.0 million). This amount can be reconciled to the total expenses and share scheme charges 
above of £166.8 million (2009: £140.0 million) as follows:

Gross expenses  
Co-insurer share of expenses  
Expenses, net of co-insurer share  
Adjustment for deferral of acquisition costs 
Expenses, net of co-insurer share (earned basis) 
Reinsurer share of expenses (earned basis) 
Total expenses and share scheme charges 

  31 December   31 December
2009
£m
265.0
(80.6)
184.4
(6.1)
178.3
(38.3)
140.0

2010 
£m 
333.2 
(99.5) 
233.7 
(7.9) 
225.8 
(59.0) 
166.8 

Admiral Group plc | Annual Report 2010

71

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the fi nancial statements
 continued

Reconciliation of expenses related to insurance contracts to reported Group expense ratio:

Insurance contract expenses from above 
Add: claims handling expenses 
Adjusted expenses 
Net insurance premium revenue  
Reported expense ratio 

10. Staff costs and other expenses
Included in gross expenses, before co-insurance arrangements are the following:

Salaries 
Social security charges 
Pension costs 
Share scheme charges (see note 26) 
Total staff expenses 

Depreciation charge: 
  – Owned assets 
  – Leased assets 
Amortisation charge: 
  – Software 
  – Deferred acquisition costs 
Operating lease rentals: 
  – Buildings 
Auditor’s remuneration: 
  – Fees payable for the audit of the Company’s annual accounts 
  – Fees payable for the audit of the Company’s subsidiary accounts 
  – Fees payable for other services 
Net foreign exchange losses 

Analysis of fees paid to the auditor for other services:
Tax services 
Other services 
Total as above  

  31 December   31 December
2009
£m
43.3
5.5
48.8
211.9
23.0%

2010 
£m 
48.9 
8.5 
57.4 
288.1 
19.9% 

  31 December   31 December
2009
£m
75.9
10.5
0.7
13.7
100.8

2010 
£m 
92.5 
12.7 
1.3 
18.5 
125.0 

4.1 
0.5 

2.7 
23.4 

6.4 

– 
0.2 
0.2 
0.8 

0.1 
0.1 
0.2 

3.8
1.3

2.3
7.6

5.7

–
0.2
0.1
0.2

0.1
–
0.1

The amortisation of software and deferred acquisition cost assets is charged to expenses in the income 
statement.

72

Admiral Group plc | Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
11. Staff numbers (including Directors)

Direct customer contact staff 
Support staff 
Total 

12. Taxation 

Current tax
Corporation tax on profi ts for the year 
Over provision relating to prior periods   
Current tax charge 
Deferred tax 
Current period deferred taxation movement 
Under/(over) provision relating to prior periods – deferred tax   
Total tax charge per income statement   

Factors affecting the total tax charge are:

Profi t before tax 
Corporation tax thereon at UK corporation tax rate of 28% 
Expenses and provisions not deductible for tax purposes  
Difference in tax rates 
Other differences  
 Adjustments relating to prior periods 
Total tax charge for the period as above 

13. Dividends
Dividends were declared and paid as follows:

March 2009 (26.5p per share, paid May 2009)  
August 2009 (27.7p per share, paid October 2009)   
March 2010 (29.8p per share, paid April 2010) 
September 2010 (32.6p per share, paid October 2010) 
Total dividends 

Average for the year: 

2010 
Number 
3,280 
972 
4,252 

2009
Number
2,695
846
3,541

  31 December   31 December
2009
£m

2010 
£m 

87.4 
(0.7) 
86.7 

(15.3) 
0.5 
71.9 

63.0
(1.2)
61.8

(2.8)
(0.1)
58.9

  31 December   31 December
2009
£m
215.8
60.4
(0.6)
–
0.3
(1.2)
58.9

2010 
£m 
265.5 
74.3 
(0.1) 
0.2 
(2.4) 
(0.1) 
71.9 

  31 December   31 December
2009
£m
69.6
72.8
–
–
142.4

2010 
£m 
– 
– 
78.3 
86.4 
164.7 

The dividends declared in March represent the fi nal dividends paid in respect of the 2008 and 2009 
fi nancial years. Dividends declared in August 2009 and September 2010 are interim distributions in respect 
of 2009 and 2010. 

A fi nal dividend of 35.5p per share (£95.3 million) has been declared in respect of the 2010 fi nancial year. 
Refer to the Chairman’s statement and business review for further details.

Admiral Group plc | Annual Report 2010

73

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the fi nancial statements
 continued

14. Earnings per share 

Profi t for the fi nancial year after taxation (£m) 

Weighted average number of shares – basic  
Unadjusted earnings per share – basic    

Weighted average number of shares – diluted 
Unadjusted earnings per share – diluted 

31 December  
2010 
193.6 

267,827,176 
72.3p 

268,221,829 
72.2p 

31 December
2009
156.9

265,712,457
59.0p

266,062,457
59.0p

The difference between the basic and diluted number of shares at the end of 2010 (being 394,653; 
2009: 350,000) relates to awards committed, but not yet issued under the Group’s share schemes. 
Refer to note 26 for further details.

15. Property, plant and equipment 

Cost 
At 1 January 2009 
Additions 
Disposals 
At 31 December 2009 
Depreciation 
At 1 January 2009 
Charge for the year 
Disposals 
At 31 December 2009 
Net book amount 
At 1 January 2009 
Net book amount 
At 31 December 2009 

Cost 
At 1 January 2010 
Additions 
Disposals 
Transferred to ‘assets classifi ed as held for sale’ 
At 31 December 2010 
Depreciation 
At 1 January 2010 
Charge for the year 
Disposals 
Transferred to ‘assets classifi ed as held for sale’ 
At 31 December 2010 
Net book amount 
At 31 December 2010 
Assets classifi ed as held for sale 

Improvements 
to short 
leasehold 
buildings 
£m 

Computer 
equipment 
£m 

Offi ce 
equipment 
£m 

Furniture and 
fi ttings 
£m 

4.0 
1.2 
(0.2) 
5.0 

1.9 
0.9 
– 
2.8 

2.1 

2.2 

5.0 
0.7 
– 
(0.5) 
5.2 

2.8 
0.9 
– 
(0.2) 
3.5 

1.7 
0.3 

16.8 
3.6 
(0.3) 
20.1 

11.1 
2.7 
(0.1) 
13.7 

5.7 

6.4 

20.1 
5.4 
(0.2) 
(1.2) 
24.1 

13.7 
2.4 
(0.1) 
(0.5) 
15.5 

8.6 
0.7 

6.8 
1.0 
(0.1) 
7.7 

4.2 
1.1 
(0.1) 
5.2 

2.6 

2.5 

7.7 
1.2 
– 
(0.4) 
8.5 

5.2 
0.9 
– 
(0.1) 
6.0 

2.5 
0.3 

2.4 
0.8 
– 
3.2 

1.8 
0.4 
– 
2.2 

0.6 

1.0 

3.2 
0.4 
– 
(0.2) 
3.4 

2.2 
0.4 
– 
– 
2.6 

0.8 
0.2 

Total
£m

30.0
6.6
(0.6)
36.0

19.0
5.1
(0.2)
23.9

11.0

12.1

36.0
7.7
(0.2)
(2.3)
41.2

23.9
4.6
(0.1)
(0.8)
27.6

13.6
1.5

Refer to note 21 for details of assets classifi ed as held for sale.

The net book value of assets held under fi nance leases is as follows:

Computer equipment 

  31 December   31 December
2009
£m
1.6

2010 
£m 
1.2 

74

Admiral Group plc | Annual Report 2010

 
 
 
  
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
16. Intangible assets

Carrying amount: 
At 1 January 2009 
Additions 
Amortisation charge 
Disposals 
At 31 December 2009 
Additions 
Amortisation charge 
Disposals 
At 31 December 2010 

Deferred 
acquisition  
costs 
£m 

Goodwill 
£m 

Software 
£m 

62.3 
– 
– 
– 
62.3 
– 
– 
– 
62.3 

8.4 
8.6 
(7.6) 
– 
9.4 
28.9 
(23.4) 
– 
14.9 

5.0 
5.2 
(2.2) 
(2.7) 
5.3 
3.4 
(2.7) 
(0.3) 
5.7 

Total
£m

75.7
13.8
(9.8)
(2.7)
77.0
32.3
(26.1)
(0.3)
82.9

Goodwill relates to the acquisition of Group subsidiary EUI Limited (formerly Admiral Insurance Services 
Limited) in November 1999. It is allocated solely to the UK car insurance segment. As described in the 
accounting policies, the amortisation of this asset ceased on transition to IFRS on 1 January 2004. 
All annual impairment reviews since the transition date have indicated that the estimated recoverable 
value of the asset is greater than the carrying amount and therefore no impairment losses have been 
recognised. Refer to the accounting policy for goodwill for further information.

17. Financial assets and liabilities
The Group’s fi nancial instruments can be analysed as follows:

Financial assets:
Investments held at fair value  
Held to maturity deposits with credit institutions 
Receivables – amounts owed by policyholders 
Total fi nancial assets 
Trade and other receivables 
Cash and cash equivalents 

Financial liabilities: 
Trade and other payables 

  31 December   31 December
2009
£m

2010 
£m 

363.6 
299.6 
341.5 
1,004.7 
47.9 
246.7 
1,299.3 

237.7
183.5
209.7
630.9
32.7
211.8
875.4

561.0 

306.8

All receivables from policyholders are due within 12 months of the balance sheet date.

All investments held at fair value are invested in AAA-rated money market liquidity funds. These funds 
target a short-term cash return with capital security and low volatility and continue to achieve these goals.

The approximate fair value of held to maturity deposits is £285.2 million (2009: £183.5 million) based on a 
calculation to discount expected cash fl ows arising at the Group’s WACC. The amortised cost carrying 
amount of receivables is a reasonable approximation of fair value. 

Financial assets:
Investments held at fair value  
Held to maturity deposits with credit institutions 
Receivables – amounts owed by policyholders 
Total fi nancial assets  
Trade and other receivables 
Cash and cash equivalents 

Financial liabilities: 
Trade and other payables 

  Between 1 and 
2 years 
£m 

< 1 Year 
£m 

> 2 Years
£m

363.6 
197.3 
341.5 
902.4 
47.9 
246.7 
1,197.0 

– 
54.5 
– 
54.5 
– 
– 
54.5 

–
33.4
–
33.4
–
–
33.4

561.0 

– 

–

Admiral Group plc | Annual Report 2010

75

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the fi nancial statements
 continued

Objectives, policies and procedures for managing fi nancial assets and liabilities
The Group’s activities expose it primarily to the signifi cant fi nancial risks of credit risk, interest rate risk, 
liquidity risk, and foreign exchange risk. The Board of Directors has delegated the task of supervising risk 
management and internal control to the Risk Management Committee (RMC) and non-UK equivalent 
Committees. There is also an Investment Committee that makes recommendations to the Board on the 
Group’s investment strategy. 

There are several key elements to the risk management environment throughout the Group. These are 
detailed in full in the Corporate Governance statement. Specifi c considerations for the risks arising from 
fi nancial assets and liabilities are detailed below. 

Credit risk
The Group defi nes credit risk as the risk of loss if another party fails to perform its obligations or fails to 
perform them in a timely fashion. The key areas of exposure to credit risk for the Group result through its 
reinsurance programme, investments, bank deposits and policyholder receivables. 

Economic and fi nancial market conditions have led the Directors to consider counterparty exposure more 
frequently and in signifi cant detail. The Directors consider that the policies and procedures in place to 
manage credit exposure continue to be appropriate for the Group’s risk appetite, and no material credit 
losses have been experienced by the Group. 

There are no specifi c concentrations of credit risk with respect to investment counterparties due to the 
structure of the liquidity funds which invest in a wide range of very short duration, high quality securities. 
Cash balances and deposits are placed only with credit institutions with a fi nancial strength rating of A 
or above.

To mitigate the risk arising from exposure to reinsurers, the Group only conducts business with companies 
of specifi ed fi nancial strength ratings. In addition, most reinsurance contracts are operated on a funds 
withheld basis, which substantially reduces credit risk.

The other principal form of credit risk is in respect of amounts due from policyholders, largely due to the 
potential for default by instalment payers. The impact of this is mitigated by the large customer base and 
low average level of balance recoverable. There is also mitigation by the operation of numerous high and 
low level controls in this area, including payment on policy acceptance as opposed to inception and 
automated cancellation procedures for policies in default.

The Group’s maximum exposure to credit risk at 31 December 2010 is £1,251.4 million (2009: £842.7 million), 
being the carrying value of fi nancial assets and cash. The Group does not use credit derivatives or similar 
instruments to mitigate exposure.

The amount of bad debt expense relating to policyholder debt charged to the income statement in 2010 
and 2009 is insignifi cant. 

There were no signifi cant fi nancial assets that were past due at the close of either 2010 or 2009.

The Group’s fi nancial instruments can be analysed as follows:

Financial institutions – Money market funds 
Financial institutions – Credit institutions 
Financial institutions – Credit institutions 
Reinsurers 

  31 December   31 December
2009
£m
237.7
85.0
310.3
96.0

2010 
£m 
363.6 
252.6 
47.0 
104.4 

Rating 
AAA 
AA 
A 
A 

Interest rate risk 
The Group considers interest rate risk to be the risk that unfavourable movements in interest rates could 
adversely impact on the capital values of fi nancial assets and liabilities. This relates primarily to investments 
held at fair value. 

As noted above, the Group invests in money market liquidity funds, which in turn invest in a mixture of 
very short dated fi xed and variable rate securities, such as cash deposits, certifi cates of deposits, fl oating 
rate notes and other commercial paper. 

76

Admiral Group plc | Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The funds are not permitted to have an average maturity greater than 60 days and hence are not subject 
to large movements in yield and value resulting from changes in market interest rates (as longer duration 
fi xed income portfolios can experience). Returns are likely to closely track the LIBID benchmark and hence 
while the Group’s investment return will vary according to market interest rates, the capital value of these 
investment funds will not be impacted by rate movements. The interest rate risk arising is therefore 
considered to be minimal. 

The Group also holds a number of fi xed rate, longer-term deposits with UK credit institutions rated A or 
above. These are classifi ed as held to maturity and valued at amortised cost. Therefore neither the capital 
value of the deposits, or the interest return will be impacted by fl uctuations in interest rates. 

No sensitivity analysis to interest rates has been presented on the grounds of materiality. 

Liquidity risk
Liquidity risk is defi ned as the risk that the Group does not have suffi cient, available, fi nancial resources 
to enable it to meet its obligations as they fall due, or can only secure them at excessive cost. 

The Group has traditionally been strongly cash generative due to the large proportion of profi t arising 
from non-underwriting activity. Further, as noted above, a signifi cant portion of insurance funds are 
invested in money market liquidity funds with same day liquidity, meaning that a large proportion of the 
Group cash and investments are immediately available. 

A breakdown of the Group’s fi nancial liabilities – trade and other payables is shown in note 22. In terms 
of the maturity profi le of these liabilities, all amounts may potentially mature within three to six months of 
the balance sheet date except for a minority of fi nance lease liabilities which will expire after 12 months. 
(Refer to note 23 and the maturity profi le at the start of this note for further details.)

In practice, the Group’s Directors expect actual cashfl ows to be consistent with this maturity profi le except 
for amounts owed to co-insurers and reinsurers. Of the total amounts owed to co-insurers and reinsurers 
of £327.4 million (2009: £154.4 million), £218.3 million (2009: £91.3 million) is held under funds withheld 
arrangements and therefore not expected to be settled within 12 months.

A maturity analysis for insurance contract liabilities is included in note 18.

The maturity profi le for fi nancial assets is included at the start of this note. The Group’s Directors believe 
that the cash fl ows arising from these assets will be consistent with this profi le.

Liquidity risk is not, therefore, considered to be signifi cant.

Foreign exchange risks
Foreign exchange risks arise from unfavourable movements in foreign exchange rates that could adversely 
impact the valuation of overseas assets. 

The Group may be exposed to foreign exchange risk through its expanding operations overseas. 
Although the relative size of these operations means that the risks are relatively small, increasingly volatile 
foreign exchange rates result in larger potential gains or losses. Assets held to fund insurance liabilities are 
held in the currency of the liabilities, however surplus assets held as regulatory capital in foreign currencies 
remain exposed. 

The Group hedges certain items of foreseen expenditure using forward contracts and similar instruments. 
None were outstanding at the balance sheet date. 

Fair value
The carrying value of all of the Group’s fi nancial assets equate to fair value. For, cash at bank and cash 
deposits, the fair value approximates to the book value due to their short maturity. For assets held at fair 
value through profi t and loss, their value equates to level 1 (quoted prices in active markets) of the fair 
value hierarchy specifi ed in the amendment to IFRS 7. 

Admiral Group plc | Annual Report 2010

77

Notes to the fi nancial statements
 continued

Objectives, policies and procedures for managing capital
The Group manages its capital to ensure that all entities within the Group are able to continue as going 
concerns and also to ensure that regulated entities comfortably meet regulatory requirements. Excess 
capital above these levels within subsidiaries is paid up to the Group holding company in the form of 
dividends on a regular basis. 

The Group’s dividend policy is to make distributions after taking into account capital that is required to be 
held a) for regulatory purposes; b) to fund expansion activities; and c) as a further prudent buffer against 
unforeseen events. This policy gives the Directors fl exibility in managing the Group’s capital.

Capital continues to be held in equity form, with no debt.

18. Reinsurance assets and insurance contract liabilities 
A) Objectives, policies and procedures for the management of insurance risk:
The Group is involved in issuing motor insurance contracts that transfer risk from policyholders to the 
Group and its underwriting partners. 

Insurance risk primarily involves uncertainty over the occurrence, amount or timing of claims arising on 
insurance contracts issued. 

The key reserving risk is that the frequency and/or value of the claims arising exceeds expectation and the 
value of insurance liabilities established.

The Board of Directors is responsible for the management of insurance risk, although as mentioned in 
note 17, it has delegated the task of supervising risk management to the Risk Management Committee 
(RMC) and its overseas equivalents.

The Board implements certain policies in order to mitigate and control the level of insurance risk accepted 
by the Group. These include underwriting partnership arrangements, pricing policies and claims 
management and administration policies.

A number of the key elements of these policies and procedures are detailed below:

i) Co-insurance and reinsurance:
As noted in the business review, the Group cedes a signifi cant amount of the motor insurance business 
generated to external underwriters. In 2010, 45% of the UK risk was shared under a co-insurance contract, 
under which the primary risk is borne by the co-insurer. 

A further 27.5% was ceded under quota share reinsurance contracts.

As well as these proportional arrangements, an excess of loss reinsurance programme is also purchased 
to protect the Group against very large individual claims and catastrophe losses.

Arrangements outside of the UK are set out in the business review on page 17.

ii) Data driven pricing:
The Group’s underwriting philosophy is focused on a sophisticated data-driven approach to pricing 
and underwriting and on exploiting the competitive advantages direct insurers enjoy over traditional 
insurers through:

•  Collating and analysing more comprehensive data from customers
•  Tight control over the pricing guidelines in order to target profi table business sectors; and
•  Fast and fl exible responsiveness to data analysis and market trends

The Group is committed to establishing premium rates that appropriately price the underwriting risk and 
exposure. Rates are set utilising a larger than average number of underwriting criteria. 

The Directors believe that there is a strong link between the increase in depth of data that the Group has 
been able to collate over time and the lower than average historic reported loss ratios enjoyed by 
the Group.

78

Admiral Group plc | Annual Report 2010

iii) Effective claims management:
The Group adopts various claims management strategies designed to ensure that claims are paid at an 
appropriate level and to minimise the expenses associated with claims management. These include:

•  An effective, computerised workfl ow system (which along with the appropriate level of resources 

employed helps reduce the scope for error and avoids signifi cant backlogs)

•  Use of an outbound telephone team to contact third parties aiming to minimise the potential claims 

costs and to ensure that more third parties utilise the Group approved repairers

•  Use of sophisticated and innovative methods to check for fraudulent claims

Concentration of insurance risk:
The Directors do not believe there are signifi cant concentrations of insurance risk. This is because, 
although the Group only writes one line of insurance business, the risks are spread across a large number 
of people and a wide regional base. 

B) Sensitivity of recognised amounts to changes in assumptions:
The following table sets out the impact on equity at 31 December 2010 that would result from a 1% 
worsening in the UK loss ratios used for each underwriting year for which material amounts remain 
outstanding. 

Booked loss ratio 
Impact of 1% change (£m) 

Underwriting year: 

2006 
75% 
2.1 

2007 
70% 
3.6 

2008 
74% 
2.8 

2009 
75% 
3.5 

2010
78%
2.8

The impact is stated net of reinsurance and includes the change in net insurance claims along with the 
associated profi t commission movements that result from changes in loss ratios. The fi gures are stated net 
of tax at the current rate.

C) Analysis of recognised amounts:

Gross: 
Claims outstanding  
Unearned premium provision 
Total gross insurance liabilities  
Recoverable from reinsurers: 
Claims outstanding  
Unearned premium provision 
Total reinsurers’ share of insurance liabilities  
Net: 
Claims outstanding  
Unearned premium provision 
Total insurance liabilities – net  

The maturity profi le of gross insurance liabilities is as follows:

Claims outstanding  
Unearned premium provision 
Total gross insurance liabilities  

  31 December   31 December
2009
£m

2010 
£m 

434.2 
372.4 
806.6 

165.2 
191.8 
357.0 

269.0 
180.6 
449.6 

323.5
209.4
532.9

114.1
98.8
212.9

209.4
110.6
320.0

< 1 Year 
£m 
130.3 
372.4 
502.7 

1 – 3 years 
£m 
147.6 
– 
147.6 

> 3 years
£m
156.3
–

156.3  

Admiral Group plc | Annual Report 2010

79

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the fi nancial statements
 continued

D) Analysis of UK claims incurred
The following tables illustrate the development of net UK Car Insurance claims incurred for the past fi ve 
fi nancial periods, including the impact of re-estimation of claims provisions at the end of each fi nancial 
year. The fi rst table shows actual net claims incurred, and the second shows the development of UK loss 
ratios. Figures are shown net of reinsurance and are on an underwriting year basis.  

Financial year ended 31 December 

2006 
£m 

2007 
£m 

2008 
£m 

2009 
£m 

2010 
£m 

Total
£m

Analysis of claims incurred (net amounts): 
Underwriting year (UK only): 
Earlier years 
2006 
2007 
2008 
2009 
2010 

(36.0) 
(67.6) 
– 
– 
– 
– 

UK net claims incurred 

(excluding claims handling costs) 

Non-UK net claims incurred 
Claims handling costs and other amounts  
Total net claims incurred 

(103.6) 
– 
(3.5) 
(107.1) 

26.8 
(53.1) 
(67.3) 
– 
– 
– 

(93.6) 
(2.8) 
(3.4) 
(99.8) 

20.6 
10.5 
(42.0) 
(89.5) 
– 
– 

2.7 
7.9 
11.6 
(57.7) 
(96.9) 
– 

(100.4) 
(9.5) 
(4.7) 
(114.6) 

(132.4) 
(13.6) 
(5.7) 
(151.7) 

UK loss ratio development: 
Underwriting year (UK only): 
2006 
2007 
2008 
2009 
2010 

Financial year ended 31 December 

2006 
£m 

90% 
– 
– 
– 
– 

2007 
£m 

87% 
89% 
– 
– 
– 

2008 
£m 

79% 
80% 
88% 
– 
– 

2009 
£m 

75% 
72% 
79% 
84% 
– 

–
(103.3)
(95.0)
(137.0)
(163.8)
(130.2)

1.1 
(1.0) 
2.7 
10.2 
(66.9) 
(130.2) 

(184.1) 
(15.9) 
(8.5) 
(208.5) 

2010 
£m 

75% 
70% 
74% 
75% 
78% 

E) Analysis of net claims provision releases:
The following table analyses the impact of movements in prior year claims provisions, in terms of their net 
value, and their impact on the reported loss ratio. This data is presented on an underwriting year basis.

Underwriting year: 
2000 
2001 
2002 
2003 
2004 
2005 
2006 
2007 
2008 
2009 
Total net release 
Net premium revenue  
Release as % of net premium revenue    

Profi t commission is analysed in note 7.

Financial year ended 31 December 

2006 
£m 

2007 
£m 

2008 
£m 

2009 
£m 

2010 
£m 

1.1 
1.9 
2.3 
5.1 
7.9 
2.6 
– 
– 
– 
– 
20.9 
145.0 
14.4% 

0.7 
1.5 
1.3 
3.2 
7.6 
12.6 
2.6 
– 
– 
– 
29.5 
142.2 
20.7% 

0.4 
0.5 
– 
2.3 
6.4 
11.0 
10.5 
6.9 
– 
– 
38.0 
169.8 
22.4% 

0.4 
0.5 
0.3 
1.2 
(1.6) 
1.8 
7.9 
11.6 
9.2 
– 
31.3 
211.9 
14.8% 

– 
– 
0.3 
– 
0.8 
– 
(1.0) 
2.7 
10.3 
10.4 
23.5 
288.1 
8.2% 

80

Admiral Group plc | Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
F) Reconciliation of movement in net claims provision:

Net claims provision at start of period 
Net claims incurred 
Net claims paid  
Net claims provision at end of period 

G) Reconciliation of movement in net unearned premium provision:

Net unearned premium provision at start of period  
Written in the period 
Earned in the period 
Net unearned premium provision at end of period  

  31 December   31 December
2009
£m
178.5
146.2
(115.3)
209.4

2010 
£m 
209.4 
199.9 
(140.3) 
269.0 

  31 December   31 December
2009
£m
90.5
232.5
(212.4)
110.6

2010 
£m 
110.6 
358.5 
(288.5) 
180.6 

H) Other disclosures:
The Directors are aware that the Ministry of Justice has been reviewing the discount rate used in the 
calculation of damages awards in bodily injury and fatal claims in the UK (the Ogden tables). Whilst an 
announcement is expected imminently, at the date the fi nancial statements were approved the discount 
rate used in these calculations remained at 2.5%.

Including an allowance for the estimated impact of a signifi cant reduction in the discount rate, the 
Directors remain satisfi ed that the selected reserves included in the fi nancial statements provide an 
appropriate and consistent margin over projected ultimate loss ratios. 

19. Trade and other receivables

Trade receivables 
Prepayments and accrued income 
Total trade and other receivables 

20. Cash and cash equivalents

Cash at bank and in hand 
Cash on short term deposit 
Total cash and cash equivalents  

  31 December   31 December
2009
£m
32.5
0.2
32.7

2010 
£m 
47.9 
– 
47.9 

  31 December   31 December
2009
£m
191.8
20.0
211.8

2010 
£m 
246.7 
– 
246.7 

Cash and cash equivalents includes cash in hand, deposits held at call with banks, and other short-term 
deposits with original maturities of three months or less.

21. Non-current assets held for sale
On 6 January 2011, the Group disclosed that following exclusive discussions, it had sold its German 
operation, AdmiralDirekt, to Itzehoer Versicherung (‘Itzehoer’). The insurance contracts generated by 
AdmiralDirekt and underwritten by the Group in 2011 will be fully reinsured by Itzehoer, and it is intended 
to transfer 2011 and prior year underwriting business to Itzehoer subject to regulatory and court approval. 

At the balance sheet date, a disposal group consisting of property, plant and equipment assets belonging 
to the AdmiralDirekt operation were separately classifi ed as held for sale. The carrying amount of these 
assets is lower than the fair value of the assets less costs to sell and therefore no impairment loss has been 
recognised on the reclassifi cation. No other assets or liabilities of the AdmiralDirekt operation were 
included in the sale.

The results of the AdmiralDirekt operation in 2010 are not material to the results of the Group and 
therefore have not been separately presented. The results and balances of AdmiralDirekt are included in 
the Non-UK Car Insurance segment in note 4.

Admiral Group plc | Annual Report 2010

81

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the fi nancial statements
 continued

22. Trade and other payables

Trade payables 
Amounts owed to co-insurers and reinsurers 
Finance leases due within 12 months 
Finance leases due after 12 months 
Other taxation and social security liabilities  
Other payables 
Accruals and deferred income (see below) 
Total trade and other payables 

  31 December   31 December
2009
£m
10.7
154.4
0.3
0.1
10.9
29.1
101.3
306.8

2010 
£m 
13.3 
327.4 
– 
0.2 
16.5 
59.7 
143.9 
561.0 

Of amounts owed to co-insurers and reinsurers, £213.8 million (2009: £93.1 million) are held under funds 
withheld arrangements.

Analysis of accruals and deferred income:

Premium receivable in advance of policy inception  
Accrued expenses 
Deferred income 
Total accruals and deferred income as above 

23. Obligations under fi nance leases
Analysis of fi nance lease liabilities:

  31 December   31 December
2009
£m
53.9
35.3
12.1
101.3

2010 
£m 
82.3 
46.2 
15.4 
143.9 

Less than one year 
Between one and fi ve years 
More than fi ve years 

31 December 2010  

31 December 2009

Minimum 
lease 
payments 
£m 
– 
0.2 
– 
0.2 

Interest 
£m 
– 
– 
– 
– 

Principal 
£m 
– 
0.2 
– 
0.2 

Minimum 
lease 
payments 
£m 
0.3 
0.1 
– 
0.4 

Interest 
£m 
– 
– 
– 
– 

Principal
£m
0.3
0.1
–
0.4

The fair value of the Group’s lease obligations approximates to their carrying amount.

24. Deferred income tax (asset)/liability

Brought forward at start of period 
Movement in period 
Carried forward at end of period 

Analysis of net deferred tax (asset)/liability:

Tax treatment of share scheme charges  
Capital allowances 
Other differences 
Unremitted overseas income 
Deferred tax (asset)/liability at end of period 

  31 December   31 December
2009
£m
10.3
(4.6)
5.7

2010 
£m 
5.7 
(18.1) 
(12.4) 

  31 December   31 December
2009
£m
(4.4)
(1.6)
(0.6)
12.3
5.7

2010 
£m 
(6.9) 
(1.3) 
(4.2) 
– 
(12.4) 

82

Admiral Group plc | Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The UK corporation tax rate will move from 28% to 27% on 1 April 2011. Deferred tax has been calculated 
at 27% where the temporary difference is expected to reverse after this date.

The amount of deferred tax (expense)/income recognised in the income statement for each of the 
temporary differences reported above is:

Tax treatment of share scheme charges  
Capital allowances 
Other differences 
Unremitted overseas income 
Net deferred tax credited to income 

  31 December   31 December
2009
£m
0.3
1.6
0.5
0.5
2.9

2010 
£m 
(0.8) 
(0.3) 
3.6 
12.3 
14.8 

The difference between the total movement in the deferred tax balance above and the amount charged 
to income relates to deferred tax on share scheme charges that has been credited directly to equity.

25. Events after the balance sheet date 
On 1 March 2011, the European Court of Justice (ECJ) gave a preliminary ruling that upheld the 
recommendation that Article 5 (2) of the Gender Directive is invalid, due to it being incompatible with the 
general principle of equal treatment for men and women which is a fundamental principal under EU law. 
Article 5 (2) of the Gender Directive allowed insurers to use gender related information in determining 
insurance premiums and benefi ts if insurers can provide statistically valid data that proved gender is a 
determining risk factor. As a result insurance companies will no longer able to use gender specifi c 
information in determining insurance premiums and benefi ts. 

The requirement for unisex premiums and benefi ts will come into effect after a transitional period on 
21 December 2012, by which time the Group’s EU insurers will have gender neutral pricing and benefi ts 
in place.

26. Share capital and share incentive plan

Authorised: 
500,000,000 ordinary shares of 0.1p 
Issued, called up and fully paid: 
268,571,725 ordinary shares of 0.1p 
266,477,291 ordinary shares of 0.1p 

  31 December   31 December
2009
£m

2010 
£m 

0.5 

0.3 
– 
0.3 

0.5

–
0.3
0.3

During 2010 2,094,434 (2009: 1,935,461) new ordinary shares of 0.1p were issued to the trusts administering 
the Group’s share schemes. 

594,434 (2009: 751,513) of these were issued to the Admiral Group Share Incentive Plan Trust for the 
purposes of this share scheme. These shares are entitled to receive dividends.

1,500,000 (2009: 1,183,948) were issued to the Admiral Group Employee Benefi t Trust for the purposes of 
the Discretionary Free Share Scheme. The Trustees have waived the right to dividend payments, other 
than to the extent of 0.001p per share, unless and to the extent otherwise directed by the Company from 
time to time. 

Admiral Group plc | Annual Report 2010

83

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the fi nancial statements
 continued

Staff share schemes:
Analysis of share scheme costs (per income statement):

SIP charge (note i) 
DFSS charge (note ii) 
Total share scheme charges 

  31 December   31 December
2009
£m
3.6
5.6
9.2

2010 
£m 
5.1 
9.9 
15.0 

The share scheme charges reported above are net of the co-insurance share and therefore differ from the 
gross charge reported in note 10 (2010: £18.5 million, 2009: £13.7 million) and the gross credit to reserves 
reported in the consolidated statement of changes in equity.

The consolidated cash fl ow statement also shows the gross charge in the reconciliation between ‘profi t 
after tax’ and ‘cash fl ows from operating activities’. The co-insurance share of the charge is included in the 
‘change in trade and other payables’ line.

(i) The Approved Share Incentive Plan (the SIP)
Eligible employees qualify for awards under the SIP based upon the performance of the Group in each 
half-year period. The current maximum award for each year is £3,000 per employee.

The awards are made with reference to the Group’s performance against prior year profi t before tax. 
Employees must remain in employment for the holding period (three years from the date of award) 
otherwise the shares are forfeited. 

The fair value of shares awarded is either the share price at the date of award, or is estimated at the latest 
share price available when drawing up the fi nancial statements for awards not yet made (and later 
adjusted to refl ect the actual share price on the award date). Awards under the SIP are entitled to receive 
dividends, and hence no adjustment has been made to this fair value. 

(ii) The Discretionary Free Share Scheme (the DFSS)
Under the DFSS, details of which are contained in the Remuneration policy section of the Remuneration 
report, individuals receive an award of free shares at no charge. Staff must remain in employment until the 
vesting date in order to receive shares. The maximum number of shares that can vest relating to the 2010 
scheme is 1,662,303 (2009 scheme: 1,438,426). 

Individual awards are calculated based on the growth in the Company’s earnings per share (EPS) relative 
to a risk free return (RFR), for which LIBOR has been selected as a benchmark. This performance is 
measured over the same three-year period. 

For the 2010 scheme, 50% (2009 scheme: 50%) of the shares awarded at the start of the three-year vesting 
period are subject to these performance conditions. 

The range of awards is as follows:

•  If the growth in EPS is less than the RFR, no awards vest
•  EPS growth is equal to RFR – 10% of maximum award vests
•  To achieve the maximum award, EPS growth has to be 36 points higher than RFR over the 

three-year period

Between 10% and 100% of the maximum awards, a linear relationship exists.

84

Admiral Group plc | Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Awards under the DFSS are not eligible for dividends (although a discretionary bonus is currently paid 
equivalent to the dividend that would have been paid on the respective shareholding) and hence the fair 
value of free shares to be awarded under this scheme has been revised downwards to take account of 
these distributions. The unadjusted fair value is based on the share price at the date on which awards were 
made (as stated in the Remuneration report).

Number of free share awards committed at 31 December 2010:

SIP H207 scheme 
SIP H108 scheme 
SIP H208 scheme 
SIP H109 scheme 
SIP H209 scheme 
SIP H110 scheme 
DFSS 2008 scheme 1st award 
DFSS 2008 scheme 2nd award 
DFSS 2009 scheme 1st award 
DFSS 2009 scheme 2nd award 
DFSS 2010 scheme 1st award 
DFSS 2010 scheme 2nd award 
Total awards committed 

Awards  
outstanding 
(*1) 
337,770 
352,732 
477,432 
396,200 
377,641 
352,100 
  1,306,081 
87,202 
  1,311,686 
126,740 
  1,543,203 
119,100 
  6,787,887 

Vesting
date
April 2011
September 2011
April 2012
September 2012
March 2013
August 2013
April 2011
November 2011
April 2012
August 2012
April 2013
August 2013

* 1 – being the maximum number of awards expected to be made before accounting for expected staff attrition. 

During the year ended 31 December 2010, awards under the SIP H206 and H107 schemes and the DFSS 
2007 scheme vested. The total number of awards vesting for each scheme is as follows.

Number of free share awards vesting during the year ended 31 December 2010:

SIP H206 scheme 
SIP H107 scheme 
DFSS 2007 scheme, 1st award 
DFSS 2007 scheme, 2nd award 

Original 
Awards  
277,387 
353,444 

Awards 
vested
234,532
304,122
  1,210,781  1,065,964
19,430

26,350 

27. Financial commitments
The Group was committed to total minimum obligations under operating leases on land and buildings 
as follows:

Operating leases expiring 
Within one year 
Within two to fi ve years 
Over fi ve years 
Total commitments  

  31 December   31 December
2009
£m
–
4.1
31.6
35.7

2010 
£m 
0.2 
11.1 
16.4 
27.7 

Operating lease payments represent rentals payable by the Group for its offi ce properties. 

In addition, the Group had contracted to spend the following on property, plant and equipment at the 
end of each period:

Expenditure contracted to 

  31 December   31 December
2009
£m
–

2010 
£m 
– 

Admiral Group plc | Annual Report 2010

85

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the fi nancial statements
 continued

28. Group subsidiary companies
The Parent Company’s subsidiaries (all of which are 100% owned) are as follows:

Subsidiary 
EUI Limited  

Country of 
incorporation 
England and Wales 

Class of 
shares held 
Ordinary  100 

%
Ownership  Principal activity

Admiral Insurance Company Limited  England and Wales 
Admiral Insurance (Gibraltar) Limited  Gibraltar  
Able Insurance Services Limited 
Inspop.com Limited 

England and Wales 
England and Wales 

Ordinary  100 
Ordinary  100 
Ordinary  100 
Ordinary  100 

Elephant Insurance Company 
Elephant Insurance Services, LLC 
Rastreator.com Limited 

United States of America  Ordinary  100 
United States of America  Ordinary  100 
Ordinary  75 
England and Wales 

Inspop Technologies Private Limited 

India 

Ordinary  100 

Inspop.com (France) Limited 

England and Wales 

Ordinary  100 

Inspop.com (Italy) Limited 

England and Wales 

Ordinary  100 

England and Wales 
EUI France Limited 
Admiral Syndicate Limited 
England and Wales 
Admiral Syndicate Management Limited  England and Wales 
England and Wales 
Admiral Life Limited 
England and Wales 
Bell Direct Limited 
England and Wales 
Confused.com Limited 
England and Wales 
Diamond Motor Insurance Services  

Ordinary  100 
Ordinary  100 
Ordinary  100 
Ordinary  100 
Ordinary  100 
Ordinary  100 
Ordinary  100 

Limited

 General insurance 
intermediary 
Insurance Company
Insurance Company
Intermediary 
 Internet insurance 
intermediary
Insurance Company
Insurance intermediary
 Internet insurance 
intermediary
Internet technology  
provider
 Internet insurance 
intermediary
 Internet insurance 
intermediary
Insurance intermediary
Dormant 
Dormant
Dormant
Dormant
Dormant
Dormant

Elephant Insurance Services Limited 

England and Wales 

Ordinary  100 

Dormant

For further information on how the Group conducts its business across UK and Europe, refer to the 
business review.

29. Related party transactions
a) Mapfre:
In 2010, the Group participated in transactions with Mapfre S.A., during the normal course of its Non-UK 
Car Insurance and Price Comparison operations. Mapfre is a related party of Admiral Group due to its 25% 
minority interest in Group subsidiary Rastreator.com Limited. Details of the total transactions with Mapfre 
and balances outstanding as at 31 December are given in the table below. 

Total transactions  
Balances outstanding at 31 December    

  31 December 2010 
0.3 
– 

31 December 2009
–
–

b) Other:
Details relating to the remuneration and shareholdings of key management personnel are set out in 
the Remuneration report (audited section). Key management personnel are able to obtain discounted 
motor insurance at the same rates as all other Group staff, typically at a reduction of 15%. 

The Board considers that only the Board of Directors of Admiral Group plc are key management 
personnel.

86

Admiral Group plc | Annual Report 2010

 
 
  
 
 
 
 
 
 
  
 
 
  
 
 
  
 
Parent Company 
fi nancial statements 
& notes

In this section:
87  Parent Company fi nancial statements
88  Notes to the Parent Company fi nancial statements

P
a
r
e
n
t
C
o
m
p
a
n
y

 
Parent Company fi nancial statements

Parent Company balance sheet

Fixed assets – investments 
Shares in group undertakings 
Other investments 

Current assets 
Cash at bank and in hand 

Creditors – falling due within one year   
Other creditors 

Net current assets/(liabilities)  
Total assets less current liabilities 
Net assets 

Capital and reserves 
Called up share capital 
Share premium account 
Capital redemption reserve 
Profi t and loss account 

  31 December   31 December
2009
£m

2010 
£m 

Note: 

5 

6 

8 

7 

125.0 
10.0 

119.2
–

101.4 
101.4 

(90.4) 
(90.4) 
11.0 
146.0 
146.0 

0.3 
13.1 
– 
132.6 
146.0 

65.1
65.1

(66.8)
(66.8)
(1.7)
117.5
117.5

0.3
13.1
–
104.1
117.5

These fi nancial statements were approved by the Board of Directors on 1 March 2011 and were signed on 
its behalf by:

Kevin Chidwick
Director
Admiral Group plc

Company Number: 03849958 

Admiral Group plc | Annual Report 2010

87

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Parent Company fi nancial statements

Parent Company accounting policies
The following accounting policies have been applied consistently in dealing with items which are 
considered material in relation to the fi nancial statements:

1. Basis of preparation
The accounts have been prepared on a going concern basis. In considering the appropriateness of this 
assumption, the Board have reviewed the Company’s projections for the next 12 months and beyond, 
including cash fl ow forecasts and regulatory capital surpluses. The Company has no debt. 

As a result of this review the Directors have satisfi ed themselves that it is appropriate to prepare these 
fi nancial statements on a going concern basis.

In these fi nancial statements the following new standards, abstracts and amendments to standards have 
been adopted for the fi rst time:

•  Improvements to FRSs 2010 

The adoption of these improvements has not had a material impact on either the current year or 
comparative fi gures.  

The Admiral Group plc Company fi nancial statements have been prepared in accordance with applicable 
accounting standards, under the historical cost convention and in accordance with the provisions of 
Section 296 to the Companies Act 2006. 

As permitted by Section 230 of the Companies Act 2006, the profi t and loss account of the Parent 
Company is not presented. Under FRS 1 (Cash fl ow statements) the Company is exempt from having to 
present a cash fl ow statement on the grounds that its cash fl ows are included in the Group’s published 
Consolidated fi nancial statements.

The Parent Company audit fee is not disclosed in these accounts as it is disclosed in the Consolidated 
fi nancial statements for Admiral Group plc, which precede them at note 10.

Refer to note 29 of the Consolidated fi nancial statements for disclosure of related party transactions.

2. Investments 
Shares in group undertakings are valued at cost less any provision for impairment in value.

88

Admiral Group plc | Annual Report 2010

3. Taxation
The charge for taxation is based on the profi t for the year and takes into account taxation deferred 
because of timing differences between the treatment of certain items for taxation and accounting 
purposes. 

Deferred tax assets are recognised to the extent that they are regarded as recoverable. They are regarded 
as recoverable to the extent that, on the basis of all available evidence, it can be regarded as more likely 
than not that there will be suffi cient taxable profi ts from which the future reversal of the underlying timing 
differences can be deducted.

4. Employee share schemes
The Group operates a number of equity settled compensation schemes for its employees. For schemes 
commencing 1 January 2004 and after, the fair value of the employee services received in exchange for 
the grant of free shares under the schemes is recognised as an expense, with a corresponding increase 
in equity.

The total charge expensed over the vesting period is determined by reference to the fair value of the free 
shares granted as determined at the grant date (excluding the impact of non-market vesting conditions). 
Non-market conditions such as profi tability targets as well as staff attrition rates are included in 
assumptions over the number of free shares to vest under the applicable scheme. 

At each balance sheet date, the Group revises its assumptions on the number of shares to be granted 
with the impact of any change in the assumptions recognised through income.

Refer to note 26 of the consolidated fi nancial statements for further details on share schemes. 

5. Fixed asset investments 

Investments in subsidiary undertakings: 
At 1 January 2009 
Additions 
At 31 December 2009 
Additions 
At 31 December 2010 

£m

108.6
10.6
119.2
5.8
125.0

The Company’s subsidiaries are disclosed in note 28 of the Group fi nancial statements.

6. Other creditors – due within one year 

Trade payables and other liabilities 
Deferred income tax 
Corporation tax payable  
Amounts owed to subsidiaries 

  31 December   31 December
2009
£m
–
12.3
20.2
34.3
66.8

2010 
£m 
0.2 
– 
41.9 
48.3 
90.4 

Admiral Group plc | Annual Report 2010

89

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Parent Company fi nancial statements
 continued

7. Reconciliation of movements in shareholders’ funds

At 1 January 2009 
Retained profi t for the period 
Dividends 
Issues of share capital 
Share scheme charges 
As at 31 December 2009 
Retained profi t for the period 
Dividends 
Issues of share capital 
Share scheme charges 
As at 31 December 2010 

Share 
capital 
£m 
0.3 
– 
– 
– 
– 
0.3 
– 
– 
– 
– 
0.3 

Share 
premium  
account 
£m 
13.1 
– 
– 
– 
– 
13.1 
– 
– 
– 
– 
13.1 

Retained 
profi t and 
loss 
£m 
88.0 
144.8 
(142.4) 
– 
13.7 
104.1 
174.7 
(164.7) 
– 
18.5 
132.6 

Total equity
£m
101.4
145.5
(142.4)
–
13.7
117.5
174.7
(164.7)
–
18.5
146.0 

8. Share capital
Full details of the Company’s share capital are included in the consolidated fi nancial statements that 
precede these fi nancial statements.

90

Admiral Group plc | Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other information

In this section:
91  Consolidated fi nancial summary
92  Directors and advisers
Further information

O
t
h
e
r

i

n
f
o
r
m
a
t
i
o
n

 
 
Consolidated fi nancial summary

Basis of preparation:
The fi gures below are as stated in the Group fi nancial statements preceding this fi nancial summary and 
issued previously. Only selected lines from the income statement and balance sheet have been included.

Income statement

Total motor premiums 
Net insurance premium revenue 
Other revenue 
Profi t commission 
Investment and interest income 
Net revenue 
Net insurance claims 
Total expenses 

Operating profi t  

Balance sheet

Property, plant and equipment 
Intangible assets 
Financial assets 
Reinsurance assets 
Deferred income tax 
Trade and other receivables 
Cash and cash equivalents 
Assets held for sale 
Total assets 

Equity 
Insurance contracts 
Deferred income tax 
Trade and other payables 
Current tax liabilities 
Total liabilities  

2010 
£m 
1,308.6 
288.1 
276.2 
67.0 
9.5 
640.8 
(208.5) 
(166.8) 

2009 
£m 
847.7 
211.9 
232.6 
54.2 
8.8 
507.5 
(151.7) 
(140.0) 

2008 
£m 
716.3 
169.8 
193.9 
34.7 
24.4 
422.8 
(114.6) 
(105.7) 

2007 
£m 
631.3 
142.2 
176.9 
20.5 
24.6 
364.2 
(99.8) 
(82.0) 

2006 
£m
566.6
145.0
131.6
19.9
14.5
311.0
(107.1)
(55.5)

265.5 

215.8 

202.5 

182.4 

148.4

2010 
£m 
13.6 
82.9 
1,004.7 
357.0 
12.4 
47.9 
246.7 
1.5 
1,766.7 

350.7 
806.6 
– 
561.0 
48.4 
1,766.7 

2009 
£m 
12.1 
77.0 
630.9 
212.9 
– 
32.7 
211.8 
– 
1,177.4 

300.8 
532.9 
5.7 
306.8 
31.2 
1,177.4 

2008 
£m 
11.0 
75.7 
586.9 
170.6 
– 
25.5 
144.3 
– 
1,014.0 

275.6 
439.6 
10.3 
270.0 
18.5 
1,014.0 

2007 
£m 
7.7 
69.1 
481.8 
131.7 
1.6 
22.6 
155.8 
– 
870.3 

237.6 
363.1 
– 
239.6 
30.0 
870.3 

2006 
£m
7.5
66.8
395.9
74.7
–
16.9
191.2
–
753.0

219.1
294.4
1.0
215.1
23.4
753.0

Admiral Group plc | Annual Report 2010

91

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors and advisers

Bankers
Lloyds TSB Bank plc
City Offi ce
Bailey Drive
Gillingham Business Park
Kent 
ME08 0LS

HSBC Business Banking
97 Bute Street
Cardiff
CF10 5NA

Joint Corporate Brokers
Merrill Lynch International
2 King Edward Street
London
EC1A 1HQ

Citigroup Financial Markets
UK Equity Group Limited
Citigroup Centre
33 Canada Square
London
E14 5LB

Registrar
Capita IRG plc
The Registry
34 Beckenham Road
Beckenham
Kent
BR3 4TU

Solicitor
Norton Rose
3 More London Riverside
London
SE1 2AQ

Directors 
Alastair Lyons, CBE 
(Non-Executive Director)

Henry Engelhardt, CBE 
(Chief Executive Offi cer)

Kevin Chidwick 
(Chief Financial Offi cer)

David Stevens, CBE
(Chief Operating Offi cer)

Manfred Aldag 
(Non-Executive Director)

Colin Holmes (appointed 3 December 2010)
(Non-Executive Director)

Martin Jackson 
(Non-Executive Director)

Keith James, OBE 
(Non-Executive Director)

Margaret Johnson 
(Non-Executive Director)

Lucy Kellaway 
(Non-Executive Director)

John Sussens 
( Senior Independent Non-Executive Director)

Company Secretary
Mark Waters
Capital Tower
Greyfriars Road
Cardiff
CF10 3AZ

Auditor
KPMG Audit plc
3 Assembly Square
Britannia Quay
Cardiff
CF10 4AX

Actuarial advisers
Ernst & Young
1 More Place
London
SE1 2AF

92

Admiral Group plc | Annual Report 2010

Further information

Corporate website
The Group’s corporate website is at 
www.admiralgroup.co.uk. A range of information 
about the Admiral Group is presented, including 
the Group’s history; fi nancial reports and press 
releases; corporate responsibility and governance. 

The website also includes contact details for 
investor relations and any other information. 

Financial calendar
Final 2010 dividend
18 May 2011 – Ex dividend date
20 May 2011 – Record date
10 June 2011 – Payment date

Interim Management Statement
6 May 2011

Annual General Meeting
6 May 2011

Interim results
24 August 2011

The Group does not produce printed copies of 
interim results for shareholders unless requested. 

The interim results will be available on the 
corporate website from 24 August 2011.

Head offi ce
Capital Tower
Greyfriars Road
Cardiff
CF10 3AZ

This report is printed on Evolution Business 
that is manufactured from 100% post-consumer 
ECF (Elemental Chlorine Free) recycled pulp 
and meets the highest environmental standards.

Designed and produced by Carnegie Orr 
+44 (0)20 7610 6140 www.carnegieorr.co.uk

Admiral Group businesses
UK
  Car Insurance
  Admiral
  www.admiral.com

Bell

  www.bell.co.uk

  Diamond
  www.diamond.co.uk

elephant

  www.elephant.co.uk

Price Comparison
  Confused.com
  www.confused.com

Van Insurance
  Gladiator
  www.gladiator.co.uk

France
  Car Insurance

L’Olivier
  www.lolivier.fr

Price Comparison

LeLynx

  www.lelynx.fr

Spain
  Car Insurance
Balumba

  www.balumba.es

  Globalty
  www.globalty.com

Price Comparison
Rastreator

  www.rastreator.com

Italy
  Car Insurance
  ConTe
  www.conte.it

Price Comparison
  Chiarezza
  www.chiarezza.it

USA
  Car Insurance
Elephant

  www.elephant.com

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Confused.com

Registered Number: 03849958. 
Admiral Group plc, Capital Tower, 
Greyfriars Road, Cardiff CF10 3AZ

www.admiralgroup.co.uk