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Admiral Group

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ADMIRAL GROUP PLC
Annual Report and Accounts 2013

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ABOUT ADMIRAL

ABOUT 
ADMIRAL GROUP

The history of the Admiral Group 
is one of growth, profitability and 
innovation. Admiral launched in 
1993 with just one brand, zero 
customers and 57 members of staff. 

The Company has grown to become 
one of the UK’s largest and most 
profitable car insurance providers, 
with over 11% market share and 
market-leading financial results. 

The Group also has operations in Spain, 
Italy, France and the USA, and in total 
insures 3.70 million customers. 

Admiral is one of the largest employers 
in South Wales and employs 7,000 
people worldwide. 

Admiral Group’s strategy is simple: 
to continue to progress in the UK 
car insurance market whilst taking 
what we do well to new markets 
and products; keep doing what 
we’re doing and do it better year 
after year.

HENRY ENGELHARDT RECEIVES 
ADMIRAL’S SUNDAY TIMES’ BEST 100 
COMPANIES TO WORK FOR AWARD:

Chief Executive’s Statement:
pages 10 to 11

Admiral Group plc  Annual Report and Accounts 2013

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Admiral Group plc Annual Report and Accounts 2013INTRODUCTION

STRATEGIC
REPORT

CORPORATE
GOVERNANCE

FINANCIAL 
STATEMENTS

OTHER 
INFORMATION

FEATURED IN THIS REPORT

1

Chairman’s Statement
Admiral’s progress in 2013

Admiral’s Chairman, Alastair 
Lyons, discusses Admiral’s 2013 
performance and explains what 
makes Admiral different.

2

 Chief Executive’s 
Statement

A good year for Admiral
Henry Engelhardt, CEO, gives 
his perspective on 2013. 

More: pages 4 to 5

More: pages 10 to 11

1 The Customer, The Customer, 

The Customer 

2 A GREAT Place to Work! 

3

4

Profi t Focus

Risk Aversion

5 Dividends

3

Admiral’s business model
How Admiral works
A focus on customer service, 
employee satisfaction, risk 
aversion, profi t and returning 
dividends to shareholders.

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4

Admiral’s performance
2013 fi nancial review
Admiral’s Chief Financial Offi cer, 
Kevin Chidwick, outlines the 
2013 Group and divisional 
results – UK Car Insurance, 
International Car Insurance, 
Price Comparison and Other 
Group Items.

More: pages 12 to 13

More: pages 16 to 19

REPORT CONTENTS

Introduction

IFC  About Admiral
02 
04   Chairman’s Statement

Introduction

Strategic Report

06  Admiral’s Businesses
08  Admiral’s Operations
10  Chief Executive’s Statement
12  Business Model, Objectives and Strategy
14  Customers and Employees
16  Group Financial Review
20  UK Car Insurance Review
26 
30  Price Comparison Review
33  Other Group Items
34  Principal Risks and Uncertainties

International Car Insurance Review

Corporate Governance

36  Chairman’s Introduction
38  Board of Directors
40  Governance Report
46  Report of The Audit Committee
50  Report of The Group Risk Committee
52  Report of The Nomination Committee
54  Report of The Remuneration Committee
55  Directors’ Remuneration Report
65  Directors’ Report

Financial Statements

Independent Auditor’s Report 

68 
70  Consolidated Income Statement 
71  Consolidated Statement of Comprehensive Income 
72  Consolidated Statement of Financial Position 
73  Consolidated Cash Flow Statement 
74  Consolidated Statement of Changes in Equity
75  Notes to the Financial Statements
99  Parent Company Financial Statements
100 Notes to the Parent Company Financial Statements
102  Consolidated Financial Summary

Other Information

103  Glossary
104 Directors And Advisers
105 Further Information

_x_ADM_ar13_front.indd   1

Annual Report and Accounts 2013  Admiral Group plc

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INTRODUCTION

ANOTHER
GOOD YEAR

“ 2013 was a good year for the Group with further increases in profit, 

customer numbers and dividends. Our UK Car Insurance business remains 
the main source of profits but pleasing contributions have also been made 
by our Price Comparison businesses in the UK, Spain and France.” 
Kevin Chidwick, Chief Financial Officer

GROUP HIGHLIGHTS

ANNUAL HIGHLIGHTS

   Group profit before tax up 7% 
at £370 million (2012: £345 million)

   Earnings per share up 10% at 
104.6 pence (2012: 95.1 pence)

   Final dividend of 50.6 pence 
per share bringing the 2013 total 
dividend to 99.5 pence per share 
up 10% (2012: 90.6 pence per share)

   Return on capital of 58% (2012: 60%)

   Group turnover down 8% at 
£2.03 billion (2012: £2.22 billion)

   Group customers up 4% to 
3.70 million (2012: 3.55 million)

   International Car Insurance turnover 
up 15% to £188 million with customers 
up 18% to 515,300 (2012: £163 million 
and 436,000 customers)

   7,000 staff to receive Free Shares 
worth £3,000 in the employee 
share scheme

Turnover £million

Customers million

£2,030m
-8.4%

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3.7m
+4.2%

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09

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Profit before tax £million

Return on capital %

£370.2m
+7.4%

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58%
-3.3%

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Earnings per share pence

104.6p
+10.0%

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Full-year dividend per share 
pence

99.5p
+9.8%

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Staff satisfaction: I am happy 
at Admiral %
88%

Following a claim, I would 
renew with Admiral %
91%

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More business news:
www.admiralgroup.co.uk/media/pressreleases/

09

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02

Admiral Group plc  Annual Report and Accounts 2013

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[PULLOUT TO BE SUPPLIED]INTRODUCTION

STRATEGIC
REPORT

CORPORATE
GOVERNANCE

FINANCIAL 
STATEMENTS

OTHER 
INFORMATION

MAJOR ACHIEVEMENTS THIS YEAR

2013 was a busy year for Admiral Group. 
A few of the key moments are highlighted below:

Happy Birthday Admiral Group
In January 2013, Admiral 
celebrated its 20th birthday, 
in May, ConTe turned fi ve and 
December marked the fi rst 
birthday for Admiral’s new UK 
Household Insurance operation.

The Customer, The Customer, 
The Customer
Constantly innovating to 
meet customer needs, in 2013 
Admiral launched a Price 
Comparison business in the USA, 
comparenow.com and two law 
fi rms in the UK, Admiral Law and 
BDE Law. For more information, 
see pages 25 and 31.

Underwriting Arrangements
Sharing risk with reinsurance 
partners is a key part of Admiral’s 
business model. Extensions to 
agreements mean that Admiral 
will be able to operate its 
capital-effi cient model to at least 
the end of 2016. For more 
information, see page 23.

Corporate Responsibility
People who like what they do, 
do it better, so we strive to ensure 
our staff enjoy coming to work. To 
view Admiral Group’s Corporate 
Responsibility (CR) Report, which 
includes an introduction from 
Chief Operating Offi cer, 
David Stevens, go to the 
Group’s corporate website.

Read more on Admiral 
Group’s Corporate 
Responsibility (CR) 
strategy:
www.admiralgroup.co.uk/
culture/csr/

A GREAT Place to Work!
In surveys voted for by members 
of staff, Admiral was placed:

 >  2nd in the Sunday Times 

25 Best Big Companies to 
Work For in 2014

 >  2nd Best Large Workplace 
in the UK and 2nd Best 
Multinational Workplace in 
Europe by the Great Place 
to Work Institute, and 
received the award “Trust 
Champion” as one of the 
few companies to have 
appeared in the list every 
year since it began

Best 
Workplaces
United Kingdom

2013

Best 
Workplaces
Europe

2013

_x_ADM_ar13_front.indd   3

Annual Report and Accounts 2013  Admiral Group plc

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10/03/2014   11:23:47

CHAIRMAN’S STATEMENT

WHAT MAKES 
ADMIRAL DIFFERENT 

ALASTAIR LYONS, CBE
CHAIRMAN

Admiral has achieved so much in its fi rst 
20 years, here are a few highlights from 
over the years: 

1993
Admiral launches in Cardiff with just 
one brand, zero insured vehicles and 
57 members of staff. 

2003
With a 3% share of the UK private car 
insurance market, Admiral announces 
pre-tax profi ts of £57 million.

2013
Admiral celebrates its 20th 
anniversary with 15 brands, 3.7 million 
customers and 7,000 employees. 

For more information 
on Admiral Group’s history, visit: 
www.admiralgroup.co.uk/story

Our Business
I am frequently asked what it is that makes 
Admiral different. What is it that has made 
it possible for this business to grow in 
10 years from a private company with a 
3% share of the UK private car insurance market 
and making pre-tax profi ts of £57 million in 
2003 to a member of the FTSE-100, one of 
the largest in the UK private car market, and 
with profi ts of £370 million today?

My answer is that there is no one thing that 
if you lifted it out of Admiral and put it into 
a competitor would immediately transform 
that company’s fortunes. Rather, there are a 
set of attributes that together make Admiral 
what it is, a combination that would be very 
hard to replicate as you would need each 
and every element to come together to the 
right degree and in the right way. To pick 
out the top 10:

 >  Management: the combination of the 

enormous experience and proven track 
record in this sector of our founding 
executives with the capability of those 
of our senior managers who have 
successfully developed their careers 
inside the business 

 >  Our Culture: many companies 

document their culture at length – 
the best way to understand Admiral’s 
culture is to spend a day in one of our 
offi ces to appreciate the depth of staff 
engagement with a business of which 
they all own a part; the vibrancy of the 
working environment; the commitment 
to the customer; and the engrained 
desire to deliver a quality output and 
continuously improve that quality

 >  Our Employees: we believe that if 
people enjoy what they do, they do 
a better job – in 2013 Admiral was voted 
the 2nd Best Large Workplace in the 
UK and the 2nd Best Multinational 
Workplace in the Great Place to Work 
Institute awards; Admiral has been in 
the Sunday Times 100 Best Companies 
to Work For in the UK every year the list 
has been compiled

 >  Focus: Admiral has spent 20 years refi ning 

how best to provide the service people 
look for from their car insurer, and the 
last 13 years developing Price Comparison, 
in particular for car insurance. It is only 
with the advent of Admiral Household 
Insurance in the last year that we 
have dedicated any material effort 
outside private motor insurance and 
price comparison

 >  Pricing: data analysis lies at the heart of 
our pricing algorithms. With three million 
customers and substantial amounts of 
data our experienced pricing team is 
excellently placed to derive competitive 
advantage in the UK, and to inject that 
experience into our new businesses 
overseas as they build the scale from 
which one can derive meaningful analysis 
 >  Claims Management: our experience, 

culture, and focus all combine to deliver 
a claims result that speaks for itself with 
market-leading loss ratios, sustained 
reserve releases and high levels of profi t 
commission earned under our reinsurance 
arrangements, as well as consistent 
positive feedback from customers on 
the claims service they receive

04

Admiral Group plc  Annual Report and Accounts 2013

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INTRODUCTION

STRATEGIC
REPORT

CORPORATE
GOVERNANCE

FINANCIAL 
STATEMENTS

OTHER 
INFORMATION

 >  Controlled Test and Learn: everything 
that Admiral is now has been built from 
the ground up, taking measured steps 
to test how well we understand the 
challenge ahead and the effectiveness 
of our solutions, and then to learn from 
that experience and from the experience 
of those who have tried other strategies. 
That is how the Admiral team has set 
about building private motor businesses 
in fi ve countries, Price Comparison 
businesses in four, and now a Household 
Insurance business in the UK. While slower 
than growth by acquisition, it is much 
lower risk and enables one to construct, 
in all respects, the platform one wants 
for the future

 >  Low Cost: the results speak for themselves 
– an expense ratio in our established UK 
business of 15%, almost half the market 
average. Cost consciousness has to be 
engrained to be effective, a core part 
of the way in which we do things. It is 
everyone’s responsibility, not just that 
of the Finance team

 >  Low Capital Employed: probably because 
everyone at Admiral is, or becomes, a 
shareholder, we regard our shareholders’ 
money as our own, seeking to use it as 
effi ciently as we can. Hence our model 
based on reinsurance relationships 
underpinned by strong underwriting 
results, with Admiral itself only providing 
the capital backing for a minority of its 
business. Hence our commitment to give 
back to shareholders whatever surplus 
we do not need to support our current 
business. The result in 2013 – a 58% 
return on equity and a 95% pay-out ratio 
giving rise to a 8% dividend yield 

 >  Low Risk: Admiral has always sought to 
protect its downside characterised by 
our reinsurance model; an approach to 
claims reserving that is prudent in the early 
stages and releases only when justifi ed 
by experience; an organic growth strategy; 
a test and learn approach of taking 
measured steps before investing further; 
sticking to what we understand well; 
and a conservative approach to 
investment management

It is the sum of these elements that gives me 
confi dence in Admiral’s sustained competitive 
success across the insurance cycle. In 2013, 
as in 2012, the cycle was not at the right point 
to justify growth. Market rates fell again last 
year, probably by around 13%. It made no 
sense to chase the market down, particularly 
for a player such as Admiral that has a 
signifi cant combined ratio advantage over 
the market as a whole and can, therefore, 
afford to raise rates less quickly than the 
market when the cycle turns up. Our strategy 
in the UK was to hold our book at its existing 
level, recognising that this would result in 
a fall in UK Car Insurance turnover. At the 
same time, our claims results were excellent, 
supporting signifi cant reserve releases from 
prior years. 

We continued to apply our test and learn 
approach to our young businesses, particularly 
those overseas. For example, in Europe, 
Admiral Seguros in Spain launched its 
second brand, Qualitas Auto, to broaden 
its market appeal. In the USA, our auto 
insurer, Elephant Auto, grew its vehicle 
base by 34%, and we started test-marketing 
comparenow.com, bringing the successful 
European model of insurance price 
comparison to the USA. We will progressively 
increase our investment in this business as 
justifi ed by the performance of its marketing. 
Price comparison businesses typically turn 
profi table much earlier than insurance 
businesses as they have lower fi xed overheads. 
LeLynx, our French Price Comparison business 
returned a profi t in 2013, its third full year of 
operation, and Rastreator has been profi table 
since 2011, its second full year. 

We have also been encouraged by our launch 
of Household Insurance in the UK and the 
potential this demonstrates. Admiral’s 
overall result is, and will for some time 
remain, inevitably dominated by our UK Car 
Insurance business and, therefore, by the 
UK private motor insurance cycle. And it is 
equally inevitable in a cyclical industry that 
there will be periods when profi t growth 
is more muted, derived from a balance 
between lower prices and consequently 
lower volume growth and the positive 
development of prior years’ claims. 

So it was in 2013, with Group pre-tax profi ts 
up 7% at £370 million. Taken together with our 
capital-effi cient model this made possible 
full year dividends of 99.5 pence per share, 
10% higher than last year. Whilst the level of 
dividend is something we reassess regularly, 
we continue to believe it is right for Admiral 
to retain the fl exibility derived from the 
distinction between a normal dividend based 
on a 45% pay-out ratio, this year amounting 
to 46.9 pence per share, and the special 
dividend we are able to afford because of 
our low capital model. In 2013 this special 
dividend again exceeded the normal dividend 
at 52.6 pence per share, representing our 
available surplus, after taking into account 
our required solvency, and a margin 
for contingencies. 

Our Board 
We say goodbye at the forthcoming Annual 
General Meeting (AGM) to John Sussens, 
our Senior Independent Director (SID) and 
Chair of Remuneration, and Martin Jackson, 
our Chair of Risk. Both joined the Board in 
2004 in anticipation of our fl otation and are, 
therefore, at the end of their nine year term, 
beyond which they are no longer regarded 
as independent under the UK Corporate 
Governance Code. Both will be much 
missed for their wise counsel, energy and 
commitment to our business, and their 
teamwork. I thank them on behalf of the 
Board and our shareholders for all they have 

contributed to Admiral. I am grateful to 
Colin Holmes for assuming the mantle of 
SID and to Annette Court for taking on the 
Chair of Remuneration.

Balancing endings with beginnings, I am 
delighted to welcome Jean Park to the Board. 
Following the AGM she will succeed Martin as 
Chair of Risk and will join the Remuneration 
Committee. Jean has extensive knowledge 
of risk governance and risk management 
frameworks in an insurance context having 
been, until June 2013, Group Chief Risk Offi cer 
for Phoenix Group, the UK’s largest specialist 
closed life and pension fund consolidator. 

2013 was the year for an external review 
of our Board and committee effectiveness, 
following two successive years of internal 
review. Overall, the review found that the 
Board had continued to work very effectively 
in relation to most of the required dimensions 
and that good progress had been achieved 
in many of the areas identifi ed for action in 
the last independent review at the end of 
2010, in particular in the areas of succession 
planning and risk management on which 
I commented at the time. With a new Chair 
of Risk and a newly appointed Director of Risk, 
the review recognised the extent of change 
that would take place within risk governance 
and the role of the Group Risk Committee 
in exercising effective oversight during this 
process. It also focused on the sustained 
need for effective succession planning to look 
well ahead of the time Directors need or 
plan to step down. It recognised that there 
are practical challenges of a larger Board 
resulting from the policy of providing a 
reasonably long period of overlap to maintain 
the continuity of Board process and the 
strength of personal interaction which 
underlies the effectiveness of the Board as 
a team. In addition to our Directors we also 
have three senior managers as permanent 
contributors to our Board process as part 
of their personal development.

Thank You 
May I start by thanking our customers both for 
their business and for all the feedback we get 
from them as to how we can improve what we 
do. Then our shareholders for their continued 
support and the time many of them take to 
understand our business and its drivers. 
Above all, may I thank our people – our staff, 
our management team, and our Board – for 
everything they do to build such a successful, 
and sustainably different, business.

Alastair Lyons
Chairman
4 March 2014

Read more about our 
strategic priorities:
pages 12 to 13

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Annual Report and Accounts 2013  Admiral Group plc

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ADMIRAL’S BUSINESSES

ADMIRAL’S BRANDS
[PULLOUT 
AND MARKETS
TO BE SUPPLIED]

In the UK, Admiral’s brand family includes some of the 
most recognised car insurance providers and a leading price 
comparison website. The Group exports the knowledge and 
experience gained from its UK businesses overseas, driving 
the development of its international businesses.

GROUP HIGHLIGHTS

Segment

Turnover

Brands

1

UK CAR
INSURANCE
Admiral is one of the largest 
and most profi table private 
car insurers in the UK

Read more on: pages 20 to 25

2

INTERNATIONAL 
CAR INSURANCE

Growing car insurance 
businesses in Spain, Italy, 
the USA and France

Read more on: pages 26 to 29

3

PRICE
COMPARISON
Confused.com, one of the 
UK’s leading price comparison 
websites, profi table operations 
in Spain and France and a new 
business in the USA

Read more on: pages 30 to 32

4

OTHER GROUP
ITEMS

Insurance for UK Household, 
Commercial Vehicle insurance 
broking, and other central costs

Read more on: page 33

84%

£1,698.9m

2012: £1,936.2m
-12%

9%

£187.8m

2012: £162.9m
+15%

6%

1%

£112.7m

2012: £103.5m
+9%

£30.8m

2012: £12.5m
+146%

Household

06
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Admiral Group plc  Annual Report and Accounts 2013

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INTRODUCTION
INTRODUCTION

STRATEGIC
STRATEGIC
REPORT
REPORT

CORPORATE
CORPORATE
GOVERNANCE
GOVERNANCE

FINANCIAL 
FINANCIAL 
STATEMENTS
STATEMENTS

OTHER 
OTHER 
INFORMATION
INFORMATION

Highlights

Customers

3.02m

2012: 3.02m

Customers

515k

2012: 436k
+18%

Pre-tax profi t

£393.9m

2012: £372.8m
+6%

Pre-tax loss

£22.1m

2012: 24.5m
–10%

Customer quotes

18.7m

2012: 17.5m
+7%

Pre-tax profi t

£20.4m

2012: £18.0m
+13%

Gladiator customers

Pre-tax loss

118k

2012: 95k
+24%

£22.0m

2012: £21.7m
+1%

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Annual Report and Accounts 2013  Admiral Group plc
Annual Report and Accounts 2013  Admiral Group plc

07
07

10/03/2014   11:23:50

ADMIRAL’S OPERATIONS

A GROWING INTERNATIONAL 
PRESENCE ACROSS SEVEN 
COUNTRIES

The Group currently employs 7,000 people worldwide 
and is one of the largest employers in South Wales.

David Stevens
Admiral, United Kingdom

Cristina Nestares
Admiral Seguros, Spain

Milena Mondini
ConTe, Italy

Kevin Chidwick
Elephant Auto, USA

Admiral : low expense 
ratio; higher quality 
of risk selection; and 
consciously counter-
cyclical growth strategy.

We had a strong year. 
Despite difficult market 
conditions, turnover 
grew by nearly 25%.

After five consecutive 
years of growth , 
2013 was a year of 
consolidation for ConTe .

We gained some good 
momentum in 2013.... 
Customer numbers grew 
by 34%.

More: page 21

More: page 26

More: page 27

More: page 27

08
08

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Admiral Group plc  Annual Report and Accounts 2013

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[PULLOUT TO BE SUPPLIED]Staff:

5,187

Location offices:

10
all in South Wales

1

UNITED KINGDOM
Since 1993

With a history of innovation, Admiral Group 
is one of the UK’s largest car insurance 
providers with an 11% market share across 
four brands: Admiral, Bell, Diamond and 
elephant.co.uk. 

Confused.com was the UK’s first price 
comparison website, originally set up 
in 2002 to provide a car insurance 
comparison service.

Launched in 1998, Gladiator is the Group’s 
Commercial Vehicle insurance broker, acting 
on behalf of several of the UK’s largest 
commercial vehicle insurers.

Admiral Household launched in 2012.

In 2013, the Group also established two 
new law firms, Admiral Law and BDE Law.

4

USA
Since 2009

Launched in Richmond, Virginia, in 2009, 
Elephant Auto sells car insurance in the USA. 
Today it underwrites in Virginia, Maryland, 
Illinois and Texas.

Staff:

292

Location offices:

comparenow.com is the most recent 
addition to Admiral Group. Launched in 
early 2013, comparenow.com will provide 
an online car insurance comparison service 
throughout the USA.

2

6 INDIA

Since 2009

Since 2001, Admiral Group has used 
an outsourced contact centre in Bangalore 
to provide additional support for its 
UK-based teams.

Admiral Technologies has provided IT and 
technology support to Admiral Group’s 
operations in different countries across 
the globe since 2009 and is currently 
supporting the Group’s French, Spanish 
and American operations.

Admiral Solutions was set up in 2012 and 
is a contact centre in Delhi that supports 
the UK Car Insurance operation.

2

CANADA (HALIFAX, NOVA SCOTIA)
Since 2007

Admiral Group’s contact centre in Halifax, 
Nova Scotia, provides additional support 
to the UK business. 

Staff:

524

Location offices:

1

Staff:

484

Location offices:

1

Staff:

287

Location offices:

2

3

ITALY
Since 2008

Set up in 2008, ConTe is Admiral 
Group’s largest international operation. 
From offices in Rome ConTe sells car 
insurance across Italy.

5

SPAIN
Since 2006

Set up in 2006, Balumba was Admiral Group’s 
first business in continental Europe and sells 
car insurance direct to customers in the 
Spanish market.

Qualitas Auto is the Group’s second Spanish 
car insurance brand, set up in 2012 and 
launched on TV in 2013. 

Balumba and Qualitas Auto are both brands 
of Admiral Seguros. 

Rastreator is the Group’s Spanish Price 
Comparison website, offering comparison 
services since 2009.

7 FRANCE
Since 2010

Staff:
153  (in Admiral Solutions 
and Admiral 
Technologies); 
499  (outsourced) 

Location offices:

1

Set up in 2010, LeLynx is Admiral Group’s 
French price comparison website. It features 
car, motorbike, health, home, pet, caravan 
and credit insurance, alongside an option 
to review financial services providers and 
internet services.

Launched in 2010, L’olivier Assurances is the 
Group’s direct car insurer based in France.

Staff:

58

Location offices:

2

_1_ADM_ar13_front.indd   9

0909

18/03/2014   10:44:37

FINANCIAL STATEMENTSOTHER INFORMATIONCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcFINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATIONCHIEF EXECUTIVE’S STATEMENT

A GOOD, 
[PULLOUT 
SOLID YEAR
TO BE SUPPLIED]

IN SUMMARY
IN SUMMARY

 In the short term, it’s about 
 In the short term, it’s about 
reserve releases from the 
reserve releases from the 
UK business
UK business

 In the medium term, it’s 
 In the medium term, it’s 
about a turn in the UK cycle 
about a turn in the UK cycle 
that will trigger price increases 
that will trigger price increases 
and provide an opportunity 
and provide an opportunity 
for growth
for growth

 In the long term, it’s about our 
 In the long term, it’s about our 
non-UK businesses, Household 
non-UK businesses, Household 
Insurance and the future 
Insurance and the future 
leaders of this organisation
leaders of this organisation

HENRY ENGELHARDT, CBE
HENRY ENGELHARDT, CBE
CHIEF EXECUTIVE OFFICER
CHIEF EXECUTIVE OFFICER

2013 was the year of the baked potato. It was 
2013 was the year of the baked potato. It was 
a good, solid year, something on the plate that 
a good, solid year, something on the plate that 
is appreciated but doesn’t really grab the 
is appreciated but doesn’t really grab the 
spotlight. This is a comfort food set of results. 
spotlight. This is a comfort food set of results. 

Why the baked potato? Because the year was 
Why the baked potato? Because the year was 
solid, but not fl ashy. We made more money 
solid, but not fl ashy. We made more money 
than ever before, we grew customer numbers 
than ever before, we grew customer numbers 
a little bit, we launched one new overseas 
a little bit, we launched one new overseas 
business (comparenow.com), but there was 
business (comparenow.com), but there was 
no growth surge, there were no claims 
no growth surge, there were no claims 
shocks; we just went about our business. 
shocks; we just went about our business. 

I’m not going to dwell on the past and 
I’m not going to dwell on the past and 
review all the numbers of all the businesses 
review all the numbers of all the businesses 
which appear in copious detail later in this 
which appear in copious detail later in this 
document. What I will do is look at the 
document. What I will do is look at the 
future and explain why today’s baked potato 
future and explain why today’s baked potato 
is tomorrow’s steak dinner. 
is tomorrow’s steak dinner. 

As investors, I believe you all would like 
As investors, I believe you all would like 
the answers to at least one of these three 
the answers to at least one of these three 
questions and possibly all three: Why do 
questions and possibly all three: Why do 
I believe that Admiral will be successful 
I believe that Admiral will be successful 
in the short term? In the medium term? 
in the short term? In the medium term? 
In the long term? 
In the long term? 

In the short term, it’s about reserve releases 
In the short term, it’s about reserve releases 
from the UK business. In the medium term, it’s 
from the UK business. In the medium term, it’s 
about a turn in the UK cycle that will trigger 
about a turn in the UK cycle that will trigger 
price increases and provide an opportunity 
price increases and provide an opportunity 
for growth. In the long term it’s about our 
for growth. In the long term it’s about our 
non-UK businesses, Household Insurance 
non-UK businesses, Household Insurance 
and the future leaders of this organisation. 
and the future leaders of this organisation. 

Let me explain. Currently our bottom line 
Let me explain. Currently our bottom line 
is dominated by the results in UK Car 
is dominated by the results in UK Car 
Insurance. As has been well publicised, 
Insurance. As has been well publicised, 
prices have fallen some 25% in the UK 
prices have fallen some 25% in the UK 
market in the last two years or so. This drop 
market in the last two years or so. This drop 
in prices has been in parallel with a drop in 
in prices has been in parallel with a drop in 
claims costs but few experts believe that 
claims costs but few experts believe that 
they are in perfect sync. During 2013 the 
they are in perfect sync. During 2013 the 
projected outcome for our claims reserves 
projected outcome for our claims reserves 
improved materially. As always we hold a 
improved materially. As always we hold a 
signifi cant margin in booked reserves above 
signifi cant margin in booked reserves above 
these projected results and although we 
these projected results and although we 
made large reserve releases during the year, 
made large reserve releases during the year, 
this margin was bigger at the end of 2013 
this margin was bigger at the end of 2013 
than at the start. Over time, if the claims 
than at the start. Over time, if the claims 
situation does not show adverse patterns, 
situation does not show adverse patterns, 
these reserves will be released. 
these reserves will be released. 

If the UK market doesn’t turn soon, some 
If the UK market doesn’t turn soon, some 
people might say it will hurt Admiral. 
people might say it will hurt Admiral. 
That might be true. But it will hurt our 
That might be true. But it will hurt our 
competitors earlier and harder, as they are 
competitors earlier and harder, as they are 
largely unable to match our combined ratio. 
largely unable to match our combined ratio. 
A slower turn will only mean a sharper turn 
A slower turn will only mean a sharper turn 
when the turn turns.
when the turn turns.

Some people might say that our results are 
Some people might say that our results are 
dependent on “Other revenue” and that 
dependent on “Other revenue” and that 
this income is under regulatory threat. It’s 
this income is under regulatory threat. It’s 
true, we do make good money from “Other 
true, we do make good money from “Other 
revenue”, but so does the rest of the UK 
revenue”, but so does the rest of the UK 
market. If you took away all “Other revenue” 
market. If you took away all “Other revenue” 
tomorrow it might surprise you to know 
tomorrow it might surprise you to know 

10
10
10

Admiral Group plc
Admiral Group plc  Annual Report and Accounts 2013
Admiral Group plc  Annual Report and Accounts 2013
Admiral Group plc  Annual Report and Accounts 2013
Admiral Group plc  Annual Report and Accounts 2013

_x_ADM_ar13_front.indd   10

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INTRODUCTION
INTRODUCTION

STRATEGIC
STRATEGIC
REPORT
REPORT

CORPORATE
CORPORATE
GOVERNANCE
GOVERNANCE

FINANCIAL 
FINANCIAL 
STATEMENTS
STATEMENTS

OTHER 
OTHER 
INFORMATION
INFORMATION

But to create success stories akin to Admiral 
in the UK takes time and that’s why these 
businesses come under the heading of long 
term. Each market is unique, with its own 
characteristics and idiosyncrasies and each 
must be approached as a local business; there 
is no cookie-cutter mould to success. Saying 
that, there are many techniques we successfully 
apply in the UK that can be shared across 
geographies and we are working to ensure 
best practice around the Group. 

So the markets themselves are huge and 
interesting. But it’s the people running these 
businesses who, although not huge, are all 
interesting. Here’s a fact: the average age 
of the three Executive Directors in Admiral 
is 52.6. All of us are on the north side of 50 . 
The average age of the CEOs of the other 
seven businesses plus the fi ve key managers 
in the UK is 37.4. Nine of the 12 are still on the 
south side of 40 . There are certainly other 
talented people in the Group who will also 
be a big part of the future, some older, some 
younger, but these statistics are very clear 
and are meant to show you the depth and 
talent Admiral is cultivating. These younger 
managers have learned the business from the 
ground up. They are talented, intelligent and 
ambitious. Working with them makes me glad 
that I’m a shareholder and not a competitor! 

But hold the bus. The future isn’t now. The 
future is the future. And there’s a lot of work 
to do between now and the future to make 
it successful. And I’m pleased to say that the 
aforementioned, well-wrinkled executives 
are still here, still ambitious and, hopefully, 
still talented and intelligent. 

Our strategy, once again like a baked 
potato, is simple: to make measured 
progress in the UK Car Insurance market 
while taking what we know and do well, 
which is internet and telephone delivery 
of insurance, to create growing, profi table, 
sustainable businesses outside the UK and 
in UK Household Insurance. 

2013 was yet another good year for Admiral, 
but it wasn’t a fl ashy year. It was the year of the 
baked potato, not brown bread ice cream. 

Henry Engelhardt
Chief Executive Offi cer 
4 March 2014

that I’d be the happiest guy in town. Why? 
Because it means that all any fi rm has left 
is its combined ratio, forcing a battle for 
survival of the fi ttest and we are, arguably, 
the fi ttest. Remember, the market average 
combined ratio is quite a bit above 100%. 
Our combined ratio is under 90%. 

Medium term profi tability will be greatly 
infl uenced by the eventual turn in the UK 
cycle and what we can do with it. We’ve 
made it clear that we don’t think the current 
declining price environment is the optimal 
time to grow the business. It becomes an 
optimal time when competitors start putting 
their rates up. We too will put our rates up, 
just as we’ve taken our rates down in the 
current, declining price, part of the cycle. 
But in both instances, our move is/will be 
more gradual than the competition. Very 
simply, this means that we don’t grow when 
rates are falling but we should grow when 
rates are rising. 

All of that sounds quite good for the short 
and medium terms, but what really gets me 
excited about this business is its long term 
future. Behind that statement is the secret 
of the baked potato. Did you know that 
potatoes have more potassium than bananas? 
They are very low in saturated fats (although 
I must admit, I like mine with butter or sour 
cream and I suspect that can’t be good. 
Did anyone mention salt?) and they are a 
good source of vitamin C, vitamin B6 and 
magnesium. The point is, you don’t look at 
a baked potato and think nutrients. Just as 
you might not look at Admiral’s 2013 results 
and see the progress made by our non-UK 
operations and UK Household. But for both 
Admiral and the potato, they are there. 

It’s not just the businesses we’ve set up 
in Spain, Italy, France, the USA and UK 
Household that give me confi dence, it’s the 
people we’ve got running them. They, along 
with a number of others, are the future. 

Success for the businesses themselves rests 
on a fundamental change in the delivery of 
insurance around the globe. The internet is 
an irresistible force and the world is changing 
from face-to-face and phone distribution to 
internet distribution (and in some places our 
Price Comparison businesses are helping to 
accelerate that change). The markets we’ve 
chosen to enter are all very large, agent-led 
markets. We like large markets because, well, 
because they’re large: billions and billions 
large. It means you can quietly take a dollop 
of market share and have a successful business. 
We also see that the big competitors in 
these markets often have channel confl ict 
problems, as it’s their agents who are 
covering their overheads and, in trying to 
switch to internet distribution, they face the 
problem of alienating these agents. They 
are also markets of legacy. Things are done 
very much the way they’ve been done over 
the last few decades. Our modus operandi 
of making many changes in a test and learn 
environment should allow us to capture 
advantage in these markets. 

Customers million

3.7m
+4.2%

7
.
2

1
.
2

6
.
3

7
.
3

4
.
3

09

10

11

12

13

Return on capital %

58%
-3.3%

9
4 5
5

9
5

0
6

8
5

09

10

11

12

13

Profi t before tax £million

£370.2m
+7.4%

1
.
9
9
2

5
.
5
6
2

8
.
5
1
2

2
.
0
7
3

6
.
4
4
3

09

10

11

12

13

Full-year dividend 
per share pence

99.5p
+9.8%

1
.
8
6

5
.
7
5

5
.
9
9

6
.
0
6 9
.
5
7

09

10

11

12

13

Read more about our 
fi nancial performance:
pages 16 to 19

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Annual Report and Accounts 2013  Admiral Group plc

11
11

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BUSINESS MODEL, OBJECTIVES AND STRATEGY

THE GROUP’S BUSINESS MODEL, 
[PULLOUT 
OBJECTIVES AND STRATEGY
TO BE SUPPLIED]

Described by Henry Engelhardt, Admiral Group CEO

1

The Customer, The Customer 
The Customer

2 A GREAT Place to Work!

Very simply, if Admiral didn’t have any customers it wouldn’t 
need a Strategic Report. With that in mind it just stands to 
reason that everything we do every day revolves around 
attracting, keeping, satisfying and ensuring customers get 
value for money.

Admiral has a simple philosophy when it comes to staff: 
if people like what they do, they’ll do it better. So we 
go out of our way to make this a GREAT place to work. 
There are four pillars to our culture: communication, 
equality, reward and fun. It is upon these pillars that 
the performance of our staff rests.

Our share scheme is an important part of our culture. 
We want every member of staff to feel like they own a 
bit of the Company, so we give them a bit of the Company 
to own. In the core share scheme every member of staff 
to own. In the core share scheme every member of staff 
gets the same number of shares, because every job at 
gets the same number of shares, because every job at 
Admiral is important. 
Admiral is important. 

4
4

Profi t Focus
Profi t Focus

Admiral is focused on bottom line profi tability in the short, 
Admiral is focused on bottom line profi tability in the short, 
medium and long term. Things like size, growth and market 
medium and long term. Things like size, growth and market 
share are by-products, not drivers, of decisions. 
share are by-products, not drivers, of decisions. 

12
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Admiral Group plc  Annual Report and Accounts 2013

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INTRODUCTION
INTRODUCTION

STRATEGIC
STRATEGIC
REPORT
REPORT

CORPORATE
CORPORATE
GOVERNANCE
GOVERNANCE

FINANCIAL 
FINANCIAL 
STATEMENTS
STATEMENTS

OTHER 
OTHER 
INFORMATION
INFORMATION

DIVISIONAL STRATEGIES 

UK CAR AND HOME INSURANCE

Stay ahead of the competition which leads to the ability to price 
for profi t and/or growth. There are fi ve elements in order to sustain 
competitive advantage:

   Be a great company to work for so staff want to come to work 
every day and naturally give that little bit extra which makes all 
the difference to consumers

   Give great customer service which leads to enhanced customer retention 

and the ability to sell other products and services to customers

   Be creative in solving problems

   Don’t waste money

   Be opportunistic. Don’t ignore chances for expansion if we can provide 

consumers with something of value 

INTERNATIONAL CAR INSURANCE

The internet is an irresistible force. Young consumers in places like 
Austin, TX., Salamanca, Torino and Chartres are using the internet for 
virtually everything they do and eventually they will use it for buying car 
insurance. So, being in the right distribution channel for the future is the 
fi rst key for success. However, we believe further advantage can be 
attained through:

   Using advanced pricing techniques already established in the UK

   Creating offi ce environments to help motivate staff combining the best 
of what’s been learned over time in the UK with local habits and traditions

   Acting and reacting quickly to an ever-changing world. It’s important 
that these businesses act as speedboats in a world of super-tankers 

   Maintaining fi nancial discipline, even if it results in slower growth

PRICE COMPARISON

Provide consumers with a valuable service that saves them time and, 
possibly, money. This service is not limited to car insurance comparison 
or even insurance comparison. 

3

Risk Aversion

Part of Admiral’s strategy is to share 
risk and reward where possible. This 
means we have a number of partners 
who are supporting us in the hope that 
we provide them with good returns. 
This does mean that Admiral’s absolute 
profi ts are somewhat lower than 
the Group actually generates at the 
100% level, but it also means that 
Admiral does not need to put up 
all the capital with which to run its 
business. The result is a superior 
return on capital for Admiral 
shareholders and fi nancial support 
if things were to go wrong. 
We call it the “Sleep Easy” model. 

5 Dividends

Admiral believes that having excess 
cash in a company can lead to poor 
decision-making. So we are 
committed to returning surplus 
capital to shareholders. We believe 
that keeping management hungry 
for cash keeps them focused on the 
most important aspects of the 
business. We do not starve our 
businesses but neither do we allow 
them the luxury of trying to decide 
what to do with excess capital.

Read more about what Admiral Group 
does for its staff and customers at:
www.admiralgroup.co.uk/culture/csr

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Annual Report and Accounts 2013  Admiral Group plc

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CUSTOMERS AND EMPLOYEES

[PULLOUT 
HAPPY STAFF...
TO BE SUPPLIED]
HAPPY CUSTOMERS

1

The Customer, The Customer, The Customer 

 The Group strives to design products that customers want and 
that represent value for money, aiming to offer excellent 
customer service at all times. 

   Admiral’s employees are rewarded through incentive schemes 
that place emphasis on the quality of service provided to our 
customers. 

THE GROUP EMPLOYS SEVERAL 
INITIATIVES TO MEASURE THE QUALITY 
OF ITS CUSTOMER SERVICE:

   Customer-focused measures programme

   Conduct Risk (formerly Treating Customers Fairly) reporting

   Comment form analysis

  Complaints analysis

   In 2013 Admiral implemented a new framework for the 
monitoring and reporting of conduct issues. The most 
meaningful metrics that are used to evaluate a department’s 
performance have been amalgamated, together with complaints 
data, to build a Conduct Risk Management Information (CRMI) 
Report. This replaces the Treating Customers Fairly 
(TCF) reporting.

   The table below contains some of the measures of customer 

service from the CRMI Report:

Conduct risk measure

2012

2013

Target

% of customers who would renew 
following a claim

Customer Services, New Business 
and Renewals call answer rates*1
Customer Services fi rst call resolution*1
Claims call answer rate

Complaints per 1,000 vehicles

90%

91%

>85%

n/a

n/a

94%

1.2

92%

78%

95%

1.2

>90%

>75%

>90%

<1.4

Notes
*1   2012 data is unavailable due to changes in reporting as described above. Customer 
Services fi rst call resolution refers to the % of inbound Customer Services calls that 
are resolved during the initial call.

14
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Admiral Group plc  Annual Report and Accounts 2013

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INTRODUCTION
INTRODUCTION

STRATEGIC
STRATEGIC
REPORT
REPORT

CORPORATE
CORPORATE
GOVERNANCE
GOVERNANCE

FINANCIAL 
FINANCIAL 
STATEMENTS
STATEMENTS

OTHER 
OTHER 
INFORMATION
INFORMATION

2 A GREAT Place To Work!

  “ If People Like What They Do, They’ll Do It Better.” 88% of 

staff are happy at Admiral, according to the 2013 anonymous 
Staff Survey.

THE GROUP’S CULTURE RESTS UPON FOUR PILLARS:

  Communication – open, transparent and two way

   Equality – everyone is equal, regardless of seniority or length 

of service

   Fun – by encouraging its employees to have a good time in work, the 
Group aims to increase levels of employee satisfaction and to enable 
its people to feel as though they can truly commit to a career within 
the Group, reinforcing their desire to produce excellent results

   Reward and recognition – all staff receive performance-related 

pay and across the Group regular award ceremonies 
celebrate achievements

   All staff are awarded shares to ensure interests are aligned 
with those of shareholders. For more information about the 
employee share schemes, refer to page 90.

DIVERSITY, ETHICS AND HUMAN RIGHTS

Admiral Group respects and values the individuality and diversity 
of every employee. The Group’s Equality, Diversity and Dignity at 
Work Policy ensures that every employee is treated equally and 
fairly and that all employees are aware of their obligations. The 
Group is fully committed to the health and safety and the human 
rights of its employees regardless of their background. In addition, 
the Group maintains a number of employee codes of conduct 
regarding appropriate ethical standards in the workplace. 

The Group’s principles of respect for human rights, diversity, health 
and safety and workplace ethical standards not only apply to staff 
directly employed by Admiral, but also to staff employed by the 
Group’s outsourced partner in Bangalore, India. To meet this 
commitment, Admiral Group maintains regular contact with its 
outsourcer’s management team and the Group’s senior managers 
visit the outsourcer on a regular basis, whilst the Group also provides 
training and development to ensure that the team uphold these 
principles. In addition, Admiral Group has appointed a manager 
based permanently at the outsourced operation, who is responsible 
for ensuring that the Group’s principles are adhered to by the 
outsourced partner, and that the wellbeing of outsourced staff 
is monitored. 

Gender diversity
The table below provides a breakdown of the gender of Company 
Directors and employees at the end of the fi nancial year:

Company Directors*1
Other senior managers*2
All employees

Male

Female

9

21

4

13

3,454

3,531

Notes
*1   Company Directors consist of the Board of Directors, as detailed on pages 38 to 39.

*2   Other senior managers is as defi ned in the Companies Act 2006 (Strategic Report and 

Directors’ Report) and include: persons responsible for planning, directing or controlling 
the activities of the Company, or a strategically signifi cant part of the Company, other 
than Company Directors. Any other Directors of undertakings included in the consolidated 
accounts that are not considered strategically signifi cant have not been included.

Environmental impact
Admiral Group’s main environmental impact arises from the electricity 
it uses within its offi ces. Disclosure of the Group’s greenhouse gas 
emissions is included in the Directors’ Report, page 65, with more 
information available online in the Corporate Responsibility Report.

In the photo above Admiral’s staff celebrate the Group’s success 
in winning the Prince’s Trust National Million Makers Challenge. 
Read more at: www.admiralgroup.co.uk/culture/csr

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Annual Report and Accounts 2013  Admiral Group plc

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GROUP FINANCIAL REVIEW

2013 WAS A GOOD YEAR 
[PULLOUT 
FOR ADMIRAL
TO BE SUPPLIED]

KEVIN CHIDWICK
CHIEF FINANCIAL OFFICER

FINANCIAL HIGHLIGHTS

Turnover £million

Profi t before tax £million

£2,030m
-8.4%

5
8
5
,
1

7
7
0
,
1

0
9
1
,
2

5
1
2
,
2

0
3
0
,
2

£370.2m
+7.4%

1
.
9
9
2

5
.
5
6
2

8
.
5
1
2

2
.
0
7
3

6
.
4
4
3

09

10

11

12

13

09

10

11

12

13

Earnings per share pence

104.6p
+10.0%

3
.
2
7

0
.
9
5

6
.
4
0
1

1
.
5
9 9
.
1
8

Full year dividend 
per share pence

99.5p
+9.8%

1
.
8
5 6
.
7
5

5
.
9
9

6
.
0
6 9
.
5
7

09

10

11

12

13

09

10

11

12

13

2013 was a good year for the Group 
with further increases in profi t, customer 
numbers and dividends. Our UK Car 
Insurance business remains the main source 
of profi ts but pleasing contributions have 
also been made by our Price Comparison 
businesses in the UK, Spain and France. 

We continue to invest in our overseas car 
insurance operations in Spain, Italy, USA 
and France and have seen strong growth in 
turnover and customer numbers, even if the 
businesses have not yet reached break-even. 
That’s to be expected though, given their age.

We’re also pleased with the progress of our 
two newest businesses – the UK Household 
Insurance operation and brand new USA 
Price Comparison business, comparenow.com. 
More details on those operations will come 
through as they grow.

We remain committed to delivering 
shareholder returns whilst remaining 
prudently fi nanced with a strong, liquid 
balance sheet. Our return on equity remains 
very high at 58%, testament to the strength 
and success of Admiral’s business model. 

We have maintained our strong track record 
for increasing dividends and in total will pay 
over 99 pence per share (£272 million) back 
to shareholders for the 2013 year. This brings 
the total dividends returned to shareholders 
since listing to nearly £1.5 billion. 

Kevin Chidwick
Chief Financial Offi cer
4 March 2014

16
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Admiral Group plc  Annual Report and Accounts 2013

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INTRODUCTION
INTRODUCTION

STRATEGIC
STRATEGIC
REPORT
REPORT

CORPORATE
CORPORATE
GOVERNANCE
GOVERNANCE

FINANCIAL 
FINANCIAL 
STATEMENTS
STATEMENTS

OTHER 
OTHER 
INFORMATION
INFORMATION

Group Results and Dividend
 >  Admiral Group grew pre-tax profi ts 
in 2013 by 7% to £370.2 million 
(2012: £344.6 million)

 >  UK Car Insurance profi t increased by 6% 
to £393.9 million (2012: £372.8 million)

 >  International car insurance losses 

totalled £22.1 million (2012: £24.5 million)

 >  Price Comparison profi t increased by 

13% to £20.4 million (2012: £18.0 million)

 >  Other Group Items, including the 

employee share schemes, amounted to a 
cost of £22.0 million (2012: £21.7 million)
Further details by segment are set out below.

Earnings per share increased by 10% to 
104.6 pence (2012: 95.1 pence). The increase 
is higher than the 7% increase in pre-tax profi t 
due to the lower effective rate of corporation 
tax in 2013. Customer numbers were 4% 
higher at the end of 2013 at 3.70 million 
(2012: 3.55 million).

Total dividends paid and proposed for the 
fi nancial year amount to 99.5 pence per share 
(£272 million), an increase of 10% on the 
previous year (2012: 90.6 pence; £245 million). 
This is equal to 95% of earnings per share. 
The fi nal dividend proposed is 50.6 pence 
per share (11% higher than the fi nal 2012 
dividend of 45.5 pence). 

The fi nal dividend is made up of a 24.4 pence 
normal element, based on the stated dividend 
policy of distributing 45% of post-tax profi ts, 
and a further special element of 26.2 pence. 
The special dividend is calculated with 
reference to distributable reserves after 
taking into account required solvency and 
a margin for contingencies.

The payment date is 30 May 2014, the 
ex-dividend date is 30 April and the record 
date is 2 May.

Divisional Performance Highlights
The Group’s UK Car Insurance business 
accounts for 84% of Group turnover (2012: 87%) 
and 82% of customers (2012: 85%). In 2013, 
in the face of very strong competition in the 
UK market, the business continued to focus 
on margin rather than growth and held the 
number of vehicles insured steady at just over 
three million. Supported by strong releases 
from prior year claims reserves on the back of 
continued positive development in projected 
claims costs, the combined ratio improved to 
81.0% (2012: 89.1%) and profi t before tax was 
£393.9 million – up 6% on 2012’s result of 
£372.8 million.

A focus on lower premium, lower risk business, 
alongside a growing contribution to the 
total from renewal customers, contributed 
to a reduction in UK turnover of 12% to 
£1,698.9 million (2012: £1,936.2 million).

Outside of the UK, Admiral’s International 
Car Insurance businesses continue to 
develop, with combined turnover rising 
15% to £187.8 million (2012: £162.9 million) 
and customer numbers surpassing 515,000 
– an increase of 18% on a year earlier. The 
combined loss from the operations was 
lower at £22.1 million (2012: £24.5 million), 
primarily due to improved claims experience.

Confused.com, the Group’s UK Price 
Comparison business, reported a pre-tax 
profi t of £21.7 million – over £3 million higher 
than 2012’s result. Outside the UK, Admiral’s 
other European Price Comparison businesses 
(Rastreator in Spain and LeLynx in France) 
made a combined profi t of £2.4 million 
(2012: loss of £0.2 million). During the year 
the Group invested £3.7 million in 
comparenow.com, a new car insurance 
comparison business being built in the USA.

Other Group key performance 
indicators include:

 >  Group loss ratio 69.2% (2012: 79.2%) (an 
improved UK loss ratio resulting from 
higher reserve releases and an improved 
international loss ratio)

 >  Group expense ratio 19.9% (2012: 17.7%) 

(a slight increase in the UK ratio due to 
lower average premiums and an improved 
but high international ratio) 

 >  Group combined ratio 89.1% (2012: 96.9%)

Investments and Cash
Investment Strategy
Admiral maintained a low-risk investment 
strategy throughout the year, with a broadly 
consistent allocation of funds to the three 
main asset categories (cash at bank, cash 
deposits and money market funds) as in 
recent years. 

The key focus of the Group’s investment 
strategy is capital preservation, with additional 
priorities including low volatility of returns 
and high levels of liquidity. All objectives 
continue to be met. 

The Group’s Investment Committee continues 
to perform regular reviews of the strategy 
to ensure it remains appropriate.

Cash and Investments Analysis

Money market funds and 
short-dated debt securities

Cash deposits

Cash 

Total

Money market funds and 
short-dated debt securities

Cash deposits

Cash 

Total

31 December 2013

UK Car
Insurance
£m

International
Car
Insurance
£m

Price
Comparison
£m

1,480.6

286.0

101.6

98.4

2.4

35.7

1,868.2

136.5

—

—

38.7

38.7

31 December 2012

UK Car
Insurance
£m

International
Car
Insurance
£m

Price
Comparison
£m

1,074.5

370.5

125.0

76.7

5.3

50.2

1,570.0

132.2

—

—

25.4

25.4

Other
£m

Total
£m

29.5

1,608.5

—

11.9

41.4

288.4

187.9

2,084.8

Other
£m

Total
£m

74.6

1,225.8

—

16.0

90.6

375.8

216.6

1,818.2

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GROUP FINANCIAL REVIEW CONTINUED

“

The Group 
continues to 
generate substantial 
amounts of cash, 
and its capital 
efficient business 
model enables the 
distribution of the 
majority of post-tax 
profits as dividends.”

Investments and Cash continued
Investment Strategy continued

The only notable change in asset allocation 
during 2013 was a higher proportion 
invested in money market funds and 
short-dated debt securities and a move 
away from cash deposits compared to 2012. 

Money market funds and short-dated debt 
securities comprise the majority of the total; 
77% at 31 December 2013, up from 67% at 
31 December 2012. 

Investment and interest income in 2013 was 
£14.3 million, down 10% on 2012 (£15.9 million). 
The reduction was due to the rate of return 
being slightly lower at 0.7% than in 2012 (0.9%).

The Group continues to generate 
substantial amounts of cash, and its 
capital-efficient business model enables the 
distribution of the majority of post-tax 
profits as dividends.

Operating cash flow, before transfers 
to investments

Transfers to financial investments

Operating cash flow

Tax and interest payments

Investing cash flows (capital expenditure)

Financing cash flows (largely dividends)

Foreign currency translation impact

Net cash movement

Net increase in cash and financial investments 

2011
£m 

779.1

(493.9)

285.2

(95.3)

(13.2)

(197.8)

(1.0)

(22.1)

473.8

2012
£m

742.0

(441.9)

300.1

(79.7)

(10.9)

(214.8)

(2.7)

(8.0)

434.5

The main items contributing to the significant operating cash inflow are as follows:

Profit after tax
Change in net insurance liabilities 

Net change in trade receivables and liabilities 

Non-cash income statement items

Tax and net interest expense

Operating cash flow, before transfers 
to investments

The key features to note are:

2011
£m 

221.3

244.3

203.7

32.0

77.8

779.1

2012
£m

258.4

200.0

163.0

34.4

86.2

742.0

2013
£m

616.8

(295.3)

321.5

(88.5)

(10.1)

(250.3)

(1.3)

(28.7)

266.6

2013
£m

286.9

186.2

22.3

38.1

83.3

616.8

 >  Total cash plus investments increased by £267 million or 15% (2012: £435 million; 31%), 
the lower rate of growth resulted from lower growth in the UK business; somewhat 
offset by higher growth internationally

 >  The net change in actual cash balances was small, as funds were transferred 

into investments

18
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“

During 2013 and 
in early 2014 
Admiral announced 
extensions to its UK 
co- and reinsurance 
arrangements with 
capacity fully 
allocated until at 
least the end of 
2016 and Munich Re 
committed to 
underwriting 40% 
until at least the 
end of 2018.”

Capital Structure and Financial Position
Admiral’s capital-efficient and profitable 
business model led to return on capital 
employed of 58% (2012: 60%). A key feature 
of the business model is the extensive use 
of co- and reinsurance across the Group. 
During 2013 and in early 2014 Admiral 
announced extensions to its UK co- and 
reinsurance arrangements with capacity 
fully allocated until at least the end of 2016 
and Munich Re committed to underwriting 
40% until at least the end of 2018. Similar 
long term arrangements are in place in the 
Group’s international insurance operations 
and UK Household business.

The Group continues to manage its capital 
to ensure that all entities within the Group 

are able to continue as going concerns 
and also to ensure that regulated entities 
comfortably meet regulatory capital 
requirements. Surplus capital within 
subsidiaries is paid up to the Group holding 
Company in the form of dividends on a 
regular basis. Capital continues to be held 
in equity form, with no debt.

The majority of the Group’s capital 
requirement is derived from its European 
insurance operations, Admiral Insurance 
(Gibraltar) Limited (AIGL) and Admiral 
Insurance Company Limited (AICL). The 
minimum capital requirements and surplus 
position at the end of 2013 for those 
companies, along with the overall Group 
position were as follows:

Net assets less goodwill

Minimum capital requirement

Surplus over minimum requirement
Total regulatory capital requirement
Surplus over regulatory capital requirement*1

*1  Before accounting for the 2013 final dividend of £139.6 million.

AIGL
£m

167

74

93

AICL
£m

73

27

46

Group
£m

453

120

333
283

170

The Directors note that during 2013 further 
guidance was issued on implementing the 
Solvency II regulatory regime in the EU. 
In September 2013 guidelines were issued 
for the preparatory phase leading to full 
introduction, assuming an effective date 
of 1 January 2016. Solvency II aims to 
provide an EU-wide set of capital 
requirement and risk management 
standards. Key themes include risk based 
capital, market consistent balance sheets 
and Own Risk and Solvency Assessments 
(ORSA). As previously noted, the Directors 
do not believe, based on guidance issued to 
date, that there will be a material change in 
the level of the Group’s capital surplus 
under the new regime. The Group 
continues, and remains on track with its 
Solvency II implementation plan to ensure 
compliance with the full requirements and 
preparatory guidelines.

Taxation
The tax charge reported in the income 
statement is £83.3 million (2012: £86.2 million), 
which equates to 22.5% (2012: 25.0%) of profit 
before tax. The lower average rate of taxation 
compared to 2012 predominantly results 
from reductions in the rate of UK corporation 
tax in 2012 and 2013. The average rate of 
UK corporation tax in 2013 was 23.25% 
(2012: 24.5%). The average rate will fall 
to 21.5% in 2014 and 20.25% in 2015.

The Group’s results are presented in 
three segments – UK Car Insurance, 
International Car Insurance and Price 
Comparison. Other Group Items are 
summarised in a fourth section.

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FINANCIAL STATEMENTSOTHER INFORMATIONCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcFINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATION“

The market’s 
marked cyclicality, 
with its yo-yo 
pricing, makes 
for more of a 
white knuckle 
ride for investors 
in car insurance 
than in most 
sectors.”

UK CAR INSURANCE REVIEW

THE GROUP’S 
[PULLOUT 
CORE BUSINESS
TO BE SUPPLIED]

 >  Admiral has a Customer Contact 

Strategy (CCS) team to further improve 
customer service. By improving customer 
communications and introducing new 
feedback channels like online polls and 
live chats, Admiral will track customer 
satisfaction throughout the different 
stages of their policy lifetime

A GREAT Place to Work!
 >  88% of staff are happy at Admiral, 

according to the 2013 anonymous Staff 
Survey (2012: 91%)

 >  2nd Best Big Company to Work For 

2014, Sunday Times Best Companies 
to Work For

 >  2nd Best Large Workplace in the UK, 

Great Place to Work Institute

 >  Admiral’s UK contact centre in Halifax, 

Nova Scotia, won 8th Best Workplace in 
Canada, Great Place to Work Institute

Risk Aversion 
 >  Underwriting arrangements extended 

with Munich Re until the end of 2018 and 
panel of reinsurers until the end of 2016
 >  The Group has a conservative reserving 
policy, aiming to initially set reserves 
which include a prudent margin over 
actuarially determined best estimates
 >  Investment portfolio continues to be 

low risk

Profi t Focus
 >  Profi t before tax increased 6% to 

£393.9 million (2012: £372.8 million)
 >  Consistent outperformance compared 

to market in underwriting profi tability
 >  Combined ratio improved in 2013 to 

81% from 89%

 >  Profi t generated from other products 

and services of £173 million

UK Car Insurance Business
 >  The Group’s core business is selling and 
underwriting private car insurance in the 
UK through four brands – Admiral, Bell, 
Diamond and elephant.co.uk
 >  Policies are distributed through 

Price Comparison websites and direct 
channels (Admiral’s own websites 
and the telephone)

 >  Admiral accounts for around 11% of 
the UK private car insurance market 
in vehicle terms, insuring over three 
million cars at the end of 2013. Total 
UK premium in 2013 was £1.6 billion
 >  Admiral’s main operations are in Cardiff, 
Swansea and Newport in South Wales; 
customers are also serviced from Halifax, 
Canada, and Bangalore and Delhi in India

UK Car Insurance Strategy
The strategy for Admiral’s UK business 
is unchanged and remains simple: 

 >  The Group aims to grow profi tably 
its share of the UK private motor 
insurance market whilst maintaining 
a capital-effi cient structure

 >  At the same time, Admiral endeavours 
always to give excellent service to 
customers, whilst providing a positive 
environment in which staff can work 
and develop

The Customer, The Customer, The Customer
 >  Admiral insures over three million 

UK private cars

 >  91% of customers who have submitted a 
claim would renew with Admiral, based 
on their claims experience (2012: 90%)
 >  Winner of Best Motor Insurance Provider 
in the 2013 Personal Finance Awards 
based on consumer votes, demonstrating 
that the Admiral brand is valued highly 
by consumers

 >  Features of insurance and additional 
products and services are reviewed 
frequently to ensure that they meet 
customer needs and offer effective 
cover at a reasonable price

 >  During 2013, Admiral reviewed its internal 

processes with a view to improving the 
customer experience. A revised framework 
was implemented for the monitoring and 
reporting of conduct issues, covering, 
amongst other things, call answer rates, 
complaint handling and product features

20
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INTRODUCTION
INTRODUCTION

STRATEGIC
STRATEGIC
REPORT
REPORT

CORPORATE
CORPORATE
GOVERNANCE
GOVERNANCE

FINANCIAL 
FINANCIAL 
STATEMENTS
STATEMENTS

OTHER 
OTHER 
INFORMATION
INFORMATION

Meanwhile, our investors benefi t from our 
conservative approach to reserving. This 
means that profi ts earned are, to a large 
extent, not recognised immediately, but 
rather spread over a number of subsequent 
years. A large proportion of car insurance 
claims costs relate to bigger bodily injury 
claims whose fi nal cost can be impossible 
to predict accurately in the year they occur 
– so delaying recognition until there is a 
high degree of certainty makes sense. 
This is particularly appropriate for a 
company like Admiral which pays out the 
majority of profi ts as dividends. This policy 
means that attractive profi ts earned in 
cyclically profi table times are only fully 
refl ected in subsequent years – typically 
during cyclically less profi table times.

This conservative policy means that reserve 
releases have been a long term feature of 
Admiral’s results. This year our releases 
account for 14% of profi ts and equate to 
13% of premium earned. Bizarrely, some 
commentators discount the value of reserve 
releases as somehow generating lower 
quality profi ts. I say “bizarrely” for two 
reasons. First, to my mind, underwriting 
profi ts derived from releases on older, more 
developed, more predictable years cannot 
be lower quality than underwriting profi ts 
reported on current, undeveloped, years. 
Second, in Admiral’s case, profi ts from 
reserve releases can’t be considered “one-off” 
– we have released reserves every year since 
our fl otation in 2004, at an average of 12% 
of premium earned.

The market’s marked cyclicality, with its 
yo-yo pricing, makes for more of a white 
knuckle ride for investors in car insurance 
than in most sectors. Happily, for Admiral, 
relatively reduced profi t volatility is both 
a welcome side effect of our justifi ed 
caution in only recognising underwriting 
profi ts with some delay and an equally 
welcome outcome of our consciously 
counter-cyclical growth strategy.

David Stevens
Chief Operating Offi cer
4 March 2014

UK Car Insurance Review
David Stevens, CBE
Chief Operating Offi cer
A little over a decade ago, the UK’s fi rst 
car insurance price comparison site, 
Confused.com, was launched. The 
repercussions for the car insurance industry 
as a whole have been profound – disturbing 
the established order as dramatically as the 
“direct” revolution initiated by Direct Line 
15 years earlier.

Admiral, with its low expense ratio and higher 
quality of risk selection, grew and prospered. 
In the years Prior to Price Comparison (PPC), 
the marginal media cost of exposing your 
prices to an extra motorist was way above 
the average media cost. But in the PC world, 
the marginal cost is the same as the average 
cost, and that allowed us to grow from 2% to 
11% of the UK market, while still maintaining 
a great expense ratio. To do so required 
rate structures good enough to withstand 
the merciless scrutiny of near total price 
transparency. So, as well as offering customers 
an unbeatable combination of convenience 
and cost effectiveness, price comparison 
sites also helped Admiral to grow rapidly.

However, that “merciless price transparency” 
has had the less fortunate side effect of 
exacerbating the cyclicality of the market. 
The energetic shopping of the UK customer 
and the dominance of price comparison 

as a method of distribution mean that 
uncompetitive insurers not only write little 
or no new business, but also see their existing 
customers desert them en masse. Deviation 
from collective behaviour on prices means 
extreme feast or famine, depending on the 
direction of deviation. This encourages the 
homogeneity in pricing moves and the 
herd-like shifts, upwards or downwards, 
that characterise cyclical markets.

Threatened with dramatic shrinkage, along 
with the redundancies and offi ce closures 
that go with it, many insurers at the end of 
the last decade waited far too long to raise 
prices in the face of record high combined 
ratios and then, with 40% plus price increases 
in 2010–11, increased them excessively. The 
subsequent overshoot on rates was then 
corrected in a stampede in the opposite 
direction, with new business rates down 
around 26% over the last two years.

Admiral tries to mitigate the effects of this 
heightened cyclicality, both for its customers 
and its investors. In the great infl ation of 
2010–11 our increases lagged the market 
and we declined to participate in others’ 
large scale withdrawal from higher risk 
segments. As a result, we grew by nearly 
60% in the two years – and quite rightly. 
It’s now clear that the business written at 
the time was very profi table. Conversely, 
as prices have fallen, we’ve lagged the 
market and reduced our share of new 
business volumes, particularly in the higher 
premium segments, currently (temporarily?) 
attractive to some of our competitors.

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UK CAR INSURANCE REVIEW CONTINUED

“

Profit from UK Car 
Insurance 
increased 6% to 
£393.9 million (2012: 
£372.8 million). 
Profit from 
underwriting and 
profit commission 
increased 35% 
to 233.4 million 
(2012: £172.8 million), 
resulting largely 
from an improved 
combined ratio.”

Non-GAAP*1 Format Income Statement

Turnover*2
Total premiums written*3
Net insurance premium revenue

Investment income

Net insurance claims

Net insurance expenses

Underwriting profit
Profit commission 

Underwriting profit plus profit commission
Net other income

Instalment income

UK Car Insurance profit before tax

2011
£m

1,966.0

1,728.8

418.6

10.6

(335.5)

(46.7)

47.0

61.8

108.8

181.5

23.3

313.6

2012
£m

1,936.2

1,748.7

455.6

13.9

(355.1)

(50.0)

64.4

108.4

172.8

170.9

29.1

372.8

*1  GAAP – Generally Accepted Accounting Practice.
*2   Turnover (a non-GAAP measure) comprises total premiums written and Other revenue. Refer to note 12  

for a reconciliation to financial statement line items.

*3   Total premiums written (non-GAAP) includes premium underwritten by co-insurers.

Split of Underwriting Profit

Motor

Additional products

Underwriting profit

Key Performance Indicators 

Reported motor loss ratio*1
Reported motor expense ratio*2
Reported motor combined ratio

Written basis motor expense ratio
Reported total combined ratio*3 
Claims reserve releases – original net share*4
Claims reserve releases – commuted reinsurance*5
Total claims reserve releases

Vehicles insured at year end

Other revenue per vehicle

2011
£m

47.0

—

47.0

2011

77.9%

14.0%

91.9%

13.2%

91.9%

£7.8m

£2.5m

£10.3m

2.97m

£84

2012
£m

59.6

4.8

64.4

2012

76.4%

13.6%

90.0%

13.0%

89.1%

£16.3m

£1.3m

£17.6m

3.02m

£79

2013
£m

1,698.9

1,553.0

425.1

12.4

(251.3)

(52.1)

134.1

99.3

233.4

136.8

23.7

393.9

2013
£m

121.8

12.3

134.1

2013

68.0%

15.0%

83.0%

14.5%

81.0%

£53.3m

£40.9m

£94.2m

3.02m

£67

*1   Motor loss ratio adjusted to exclude impact of reserve releases on commuted reinsurance contracts.  

Reconciliation in note 12b.

*2   Motor expense ratio is calculated by including claims handling expenses that are reported within claims costs. 

Reconciliation in note 12b.

*3   Reported total combined ratio includes additional products underwritten by Admiral. 
*4   Original net share shows reserve releases on the proportion of the portfolio that Admiral wrote on a net basis at the 

start of the underwriting year in question.

*5   Commuted reinsurance shows releases on the proportion of the account that was originally ceded under quota share 
reinsurance contracts but has since been commuted and hence reported through underwriting and not profit commission.

22
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UK Car Insurance Financial Performance
As noted in the Group’s interim 2013 results, 
after significant rate increases in 2010 and 
2011, the UK Car Insurance market is now 
in its second year of being more price 
competitive. Admiral’s UK business has 
maintained a stable vehicle count and has 
focused on margin rather than seeking to 
grow market share.

Profit
Profit from UK Car Insurance increased 6% to 
£393.9 million (2012: £372.8 million). Profit from 
underwriting and profit commission increased 
35% to £233.4 million (2012: £172.8 million) 
resulting largely from an improved combined 
ratio. The combined ratio improvement was 
largely due to higher reserve releases that 
resulted from positive claims development. 
The increase in profit from underwriting and 
profit commission was offset by a 20% 
reduction in net other income and 
instalment income to £160.5 million (2012: 
£200.0 million).

Turnover and Premiums
UK turnover of £1,698.9 million decreased by 
12% (2012: £1,936.2 million) primarily due to 
reductions in average premiums which led to 
an 11% reduction in total premiums written 
to £1,553.0 million (2012: £1,748.7 million). 
The closing vehicle count was stable at 
3.02 million (2012: 3.02 million). Average 
written premium for the year was around 
£505, down 13% on 2012 (2012: £580). The 
reduction in average premium was largely a 
result of rate cuts of around 10% (year-on-year) 
on average across new business and 
renewal business combined with portfolio 
mix changes.

UK Car Insurance – Co-insurance 
and Reinsurance 
Admiral (in the UK and internationally) 
makes significant use of proportional risk 
sharing agreements, where insurers outside 
the Group underwrite a majority of the risk 
generated, either through co-insurance or 
quota share reinsurance contracts. These 
arrangements include profit commission 
terms which allow Admiral to retain a 
significant portion of the profit generated.

The two principal advantages of the 
arrangements are:

 >  Capital efficiency: the majority of the 
capital supporting the underwriting 
is held outside the Group. As Admiral 
is typically able to retain much of the 
profit generated via profit commission 
the return on Group capital is higher 
than in an insurance company with 
a standard business model

 >  Risk mitigation: co- and reinsurers bear 
their proportional shares of claims 
expenses and hence provide protection 
should results worsen substantially

Arrangements for 2013 to 2016
In early 2014 the Group was pleased to announce extensions to its arrangements such 
that capacity is fully placed until the end of 2016. The underwriting splits can be 
summarised as follows:

Admiral

Great Lakes (Munich Re)

New Re

Hannover Re

Swiss Re

Mapfre Re

XL Re

Total

2013 

25.00%

40.00%

13.25%

8.75%

7.50%

3.00%

2.50%

2014

25.00%

40.00%

13.25%

8.75%

9.00%

4.00%

—

2015

25.00%

40.00%

12.25%

8.75%

9.00%

5.00%

—

2016

25.00%

40.00%

12.25%

8.75%

9.00%

5.00%

—

100.00%

100.00%

100.00%

100.00%

The proportion underwritten by Great 
Lakes (a UK subsidiary of Munich Re) is 
on a co-insurance basis, such that 40% 
of all motor premium and claims for the 
2013 year accrues directly to Great Lakes 
and does not appear in the Group’s 
income statement. Similarly, Great Lakes 
reimburses the Group for its proportional 
share of expenses incurred in acquiring 
and administering the motor business.

Great Lakes will underwrite 40% of the 
UK business until at least the end of 2018. 
Admiral has agreed to retain at least 25% 
for the duration, whilst the allocation of 
the balance is at Admiral’s discretion.

All other agreements are quota 
share reinsurance.

Admiral has options to commute quota 
share reinsurance contracts and typically 
does so after two or three years of an 
underwriting year’s development when 
there is a reasonably certain view on the 
year’s outcome. There is little or no 
impact on profit or the timing of profit 
recognition from commutation.

After commutation, movements in booked 
loss ratios result in reduced or increased net 
claims costs (and not profit commission).

At 31 December 2013, all material UK 
quota share reinsurance contracts for 
underwriting years up to and including 
2010 have been commuted. For the 2011 
year, of the original 32.5% of the business 
that was reinsured, contracts covering 27.5% 
of the business have been commuted. All 
reinsurance for the 2012 and 2013 years 
remain in effect. 

Co-insurance and reinsurance 
arrangements expose Admiral 
to two key risks:

 >  The risk of reduced availability 

of co-insurance and reinsurance 
arrangements

 >  Credit risk of significant counterparties 

through default of a reinsurer
Details of the potential impact and 
mitigating factors the Group has in 
place are available on page 34.

The European and USA arrangements 
are explained in the International Car 
Insurance section on pages 26 to 29 
and the UK Household arrangements 
are explained in the Other Group Items 
section on page 33.

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FINANCIAL STATEMENTSOTHER INFORMATIONCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcFINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATIONUK CAR INSURANCE REVIEW CONTINUED

Underwriting Result and Profit Commission
The UK Car Insurance motor combined ratio improved by around seven percentage points in 2013 as follows:

UK Car Insurance motor combined ratio 

Loss ratio excluding reserve releases from original net share and commuted reinsurance

Reserve releases – original net share*1
Loss ratio net of releases – original net share*1
Expense ratio
Combined ratio – original net share*1

2012 

2013 

80.1%

3.7%

76.4%

13.6%

90.0%

81.2%

13.2%

68.0%

15.0%

83.0%

*1  Ratios calculated on original net share use the proportion of the portfolio that Admiral wrote on a net basis at the start of the underwriting year in question.

Other Revenue
Admiral generates Other revenue from 
a portfolio of insurance products that 
complement the core car insurance product, 
and also fees generated over the life of 
the policy. 

The most material contributors to net 
Other revenue are:

 >  Profit earned from motor policy upgrade 
products underwritten by Admiral, 
including breakdown, car hire and 
personal injury covers

 >  Profit from other insurance products, 

not underwritten by Admiral
 >  Vehicle Commission (see page 25)
 >  Fees – administration fees and referral 

income (see page 25)

 >  Instalment income – interest charged to 
customers paying for cover in instalments

Other revenue (net of costs and including 
contribution from additional products 
underwritten by Admiral) decreased by 16% 
to £172.8 million (2012: £204.8 million). This 
was equivalent to £67 per vehicle (gross of 
costs) – down from £79 at the end of 2012.

The £12 reduction in Other revenue per 
vehicle from full year 2012 to full year 2013 
was due to changing accounting recognition 
and treatment (£6) and true economic 
changes (£6) as follows:

Changing accounting recognition 
and treatment

 >  Change to accounting recognition and 
treatment of Motor Legal Expenses 
Insurance (MLEI) and vehicle commission 
(£6), where profit has been reallocated 
from Other revenue to Underwriting

True economic changes

 >  Reduction in income earned from 
personal injury referral fees (£4)
 >  Reduction in instalment income 

reflecting lower average premiums (£2)

There was an improvement in the reported 
motor combined ratio, which reduced to 
83.0% (2012: 90.0%) (both figures exclude the 
impact of reserve releases from commuted 
reinsurance contracts). The improvement 
was driven by a reduction in the reported 
loss ratio to 68.0% (2012: 76.4%), which was 
due to materially higher reserve releases 
(£53.3 million v £16.3 million). These higher 
releases were possible due to the positive 
claims experience during 2012 and 2013 
which resulted in improvements in the 
projected ultimate loss ratios, especially 
for the 2010 to 2012 underwriting years. 

Excluding reserve releases, the loss ratio 
increased slightly to 81.2% (2012: 80.1%), 
largely due to the impact of falling premiums.

Claims Reserving
Admiral’s reserving policy (both within 
the claims function and in the financial 
statements) is initially to reserve 
conservatively, above internal and 
independent projections of ultimate 
loss ratios. This is designed to create 
a margin held in reserves to allow 
for unforeseen adverse development 
in open claims and typically results 
in Admiral making above industry 
average reserve releases. Admiral’s 
booked claims reserves continue to 
include a significant margin above 
projected best estimates of ultimate 
claims costs. 

As profit commission income is 
recognised in the income statement 
in line with loss ratios accounted for 
on Admiral’s own claims reserves, the 
reserving policy also results in profit 
commission income being deferred 
and released over time.

The earned motor expense ratio increased 
to 15.0% from 13.6% due to the reduction 
in average written premium. The reduction 
in average written premiums was also the 
main reason the written basis expense ratio 
increased to 14.5% from 13.0%. 

The projected ultimate loss ratio for Admiral 
for the 2013 accident year is 71%, in line with 
2012. During 2013, falling premiums were 
offset by a reduction in claims costs.

The projected ultimate combined ratio 
(ultimate loss ratio plus written expense 
ratio) for Admiral for the 2013 accident 
year is 85% compared to 84% for 2012, 
resulting from an increased expense ratio. 
The reported combined ratio for the whole 
UK market (excluding Admiral) for 2012, 
excluding reserve releases was 108%.

Profit Commission
Admiral is potentially able to earn 
material amounts of profit commission 
revenue from co- and reinsurance 
partners, depending on the profitability 
of the business. Revenue is recognised 
in the income statement in line with 
the booked loss ratios on Admiral’s 
retained underwriting.

In 2013 Admiral recognised profit 
commission revenue of £99.3 million 
(2012: £108.4 million) and reserve 
releases from business that was 
originally ceded under quota share 
reinsurance contracts that have since 
been commuted of £40.9 million 
(2012: £1.3 million). Total income from 
both of the above therefore increased 
by 28% to £140.2 million (2012: £109.7 
million) due to improvements in prior 
year claims costs and the earning 
of the 2012 underwriting year. Note 5c 
to the financial statements analyses 
profit commission income by 
underwriting year.

When a quota share reinsurance 
contract is commuted (typically after 
two or three years from the start of an 
underwriting year), further improvement 
or deterioration in claims costs are 
reported within net claims. If the 
contracts were not commuted, 
the movement would be reported 
in profit commission.

Total profit from car insurance underwriting 
of £121.8 million and profit commission of 
£99.3 million increased significantly, by 32% 
to £221.1 million from £168.0 million in 2012. 

24
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[PULLOUT TO BE SUPPLIED]UK Car Insurance Other revenue – Analysis of Contribution

Contribution from additional products and fees
Contribution from additional products underwritten by Admiral*1 
Instalment income

Other revenue
Internal costs

Net other revenue
Other revenue per vehicle*2

*1   Included in underwriting profit in income statement but re-allocated to Other revenue for purpose of KPIs.
*2  Other revenue (before internal costs) divided by average active vehicles, rolling 12 month basis.

2011
£m 

213.9

—

23.3

237.2

(32.4)

204.8

£84

2012
£m

205.2

4.8

29.1

239.1

(34.3)

204.8

£79

2013
£m

170.4

12.3

23.7

206.4

(33.6)

172.8

£67

Motor Legal Expenses Insurance 
(MLEI) and Vehicle Commission
As reported in the 2012 Annual Report, 
with effect from 1 April 2012, Admiral no 
longer earns Other revenue from the sale 
of MLEI. In addition, the Group began 
charging its panel of co- and reinsurers a 
vehicle commission. Admiral’s car insurance 
policies continue to include MLEI as an integral 
feature and there has been no impact on 
customers in the level of cover or cost of 
policies as a result of this change. The overall 
net economic impact of these two changes is 
not significant although there are differences 
in the timing of revenue recognition.

During 2013 the intra-group element of vehicle 
commission totalling £18.4 million was 
eliminated (from the insurance expenses 
and Other revenue lines in the income 
statement). This reduced Other revenue per 
vehicle by approximately £6 during 2013. 
There is no profit impact of the elimination 
as profit is reallocated from Other revenue 
to Underwriting. Further details are 
provided in note 4b. 

Referral Fees
As reported in the 2012 Annual Report, 
personal injury referral fees were banned 
with effect from 1 April 2013. The ban 
reduced Admiral’s Other revenue per 
vehicle by £4 per vehicle during 2013. 
Admiral expects this reduction in revenue 
will be offset by reductions in claims costs.

Admiral notes that in December 2013 the 
UK Competition Commission released its 
provisional findings on its review of the Car 
Insurance market. Admiral welcomes action 
aimed at curbing the compensation culture 
that currently exists in the UK motor insurance 
market. A potential outcome of the review 
is regulatory change resulting in a reduction 
or elimination of credit hire referral fees and 
a reduction in associated claims costs. Admiral 
expects any such reduction in revenue from 
credit hire referral fees would be offset by 
reductions in claims costs. In 2013, Admiral 
earned £14 million in credit hire referral fees.

Admiral Law and BDE Law
During H1 2013, Admiral entered into two 
joint ventures with law firms Lyons Davidson 
and Cordner Lewis to form Admiral Law 
and BDE Law. Both ventures were granted 
alternative business structure (ABS) licenses 
by the Solicitors’ Regulation Authority (SRA).

Bringing the provision of legal services into 
the Group will allow Admiral to administer 
a claim throughout the process and offer a 
materially better quality of service. New and 
proposed reforms to the handling of bodily 
injury claims mean that the businesses are 
not expected to make a material contribution 
to Group profits in the foreseeable future.

Regulatory Environment
The UK Car Insurance business operates 
predominantly under the regulation of 
the UK Financial Conduct Authority (FCA) 
and Prudential Regulatory Authority (PRA), 
and through a Gibraltar-based insurance 
company, under the Financial Services 
Commission (FSC) in that territory.

The FCA and PRA regulate the Group’s UK 
registered subsidiaries including EUI Limited 
(an insurance intermediary) and Admiral 
Insurance Company Limited (AICL; an 
insurer), whilst the FSC regulates Admiral 
Insurance (Gibraltar) Limited (AIGL; also 
an insurer).

All three companies are required to maintain 
capital at levels prescribed by their regulator, 
and all three maintain surpluses above those 
required levels at all times.

Additional Products Underwritten 
by Admiral
There are a number of products which 
are core to providing car insurance to 
customers (including personal injury insurance, 
breakdown cover and car hire cover). During 
the second half of 2012 Admiral began to 
underwrite the majority of these within the 
Group (they were previously underwritten 
by external insurers). The advantages of doing 
this include improved products for customers 
and increased control and flexibility with 
regards to their features and terms. 

Contribution from these products 
underwritten by Admiral during 2013 
was £12.3 million and this is included in 
underwriting profit in the income 
statement, but reallocated to Other revenue 
for the purpose of management key 
performance indicators. 

Instalment Income
Instalment income is interest charged 
to customers paying for their insurance 
in instalments. During 2013 Admiral earned 
£23.7 million from instalment income, down 
19% on the prior period (2012: £29.1 million). 
This reduced Admiral’s Other revenue per 
vehicle by around £2 compared to the end 
of 2012. Instalment charges are calculated 
as a percentage of premium and therefore 
a reduction in average premium leads 
to a reduction in instalment income. 

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INTERNATIONAL CAR INSURANCE REVIEW

INVESTING TO BUILD 
[PULLOUT 
TO BE SUPPLIED]
PROFITABLE, SUSTAINABLE 
AND GROWING BUSINESSES

International Car Insurance Business
The Group has four direct car insurance 
businesses operating outside the UK:

 >  Admiral Seguros (Seville, Spain): the most 
mature of the Group’s international 
businesses, having traded since October 
2006. The business trades via two brands 
– Balumba and Qualitas Auto
 >  ConTe (Rome, Italy): launched in 

May 2008, ConTe is the largest of the 
non-UK insurers within the Group
 >  Elephant Auto (Richmond, Virginia, 
USA): launched in October 2009 
and provides car insurance in four 
US states (Virginia, Maryland, Illinois 
and Texas) with a market size greater 
than the UK

 >  L’olivier Assurances (Paris, France): 

the Group’s youngest (and smallest) 
international insurance business, 
launched in December 2010

International Car Insurance Strategy 
An important element of Group strategy is to 
exploit the knowledge, skills and resources 
attached to Admiral’s established UK 
businesses to promote expansion overseas 
in private car insurance. Admiral’s objective 
is to create profi table, sustainable and 
growing businesses, aiming where possible 
to minimise any negative fi nancial impact on 
the Group.

Admiral initially identifi ed fi ve markets into 
which expansion was desirable (based on, 
among other things, the size of the market 
and the nature of distribution and regulation), 
and having sold its German insurer 
AdmiralDirekt in 2011, the Group has an 
active presence in the remaining four.

The Customer, The Customer, 
The Customer
 >  Admiral insures 515,300 customers 
across its Spanish, Italian, American 
and French operations

 >  The Group’s international businesses 
continue to take advantage of the 
experience gained by Admiral within 
the UK, including customer feedback 
received by the established UK 
businesses, to provide a comparable 
customer experience for 
overseas customers

A GREAT Place to Work!
 >  Admiral Group won 2nd Best 

Multinational Workplace in Europe, 
Great Place to Work Institute

 >  Admiral Seguros (Balumba and Qualitas 
Auto) won 5th Best Workplace in Spain, 
Great Place to Work Institute

 >  ConTe was named 11th Best Workplace 
in Italy, Great Place to Work Institute

 >  Elephant Auto placed as 18th Best 
Large Employer in Virginia, USA, 
Best Companies Group

Risk Aversion
 >  The Group utilises co- and reinsurance 
and typically retains the risk on around 
one third of premiums written
 >  Admiral employs a test and learn 

approach to expansion taking small 
and inexpensive steps to test different 
approaches and identify the best 
way forward

Profi t Focus
 >  The Group is investing to build four 
profi table, growing and sustainable 
insurance businesses. Although 
they remain loss making, as should 
be expected at this stage in their 
development.

 >  Total losses from international insurance 
businesses in 2013 were £22.1 million, 
6% of Group profi t before tax

Spain – Cristina Nestares
CEO, Admiral Seguros
The Spanish market has enjoyed over 10 years 
of profi tability, and 2013 was probably no 
different. The market combined ratio in 
2012 (including ancillaries) was 97%, 
(up 1 percentage point on 2011), refl ecting 
loss ratios remaining relatively fl at and 
expense ratios increasing a little with a fall 
in average premiums. That said, the effects 
of the challenging economic backdrop are 
being felt: gross written premium (GWP) 
shrank 6%, and media spend is falling with 
competitors paying more attention to 
retention rather than attracting new business. 
Pricing remains highly competitive; premiums 
have now fallen 19% since 2008. 

Admiral Seguros has had a strong year of 
growth. Despite the diffi cult market conditions 
noted above we grew turnover by nearly 25%. 
During the year we successfully launched a 
new brand, Qualitas Auto, which grew quickly 
in awareness propelled by a TV campaign 
starring Pierce Brosnan. If economic conditions 
improve in Spain we would expect to see 
more serious growth from Admiral Seguros; 
however, we will be patient and not accelerate 
growth in diffi cult market conditions.

“

Admiral’s objective 
is to create profi table, 
sustainable and 
growing businesses. 
In 2012, Admiral’s 
international insurance 
businesses continued 
to grow, adding over 
79,000 customers and 
ending the year 18% 
larger than in 2012.”

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INVESTING TO BUILD 

PROFITABLE, SUSTAINABLE 

AND GROWING BUSINESSES

INTRODUCTION
INTRODUCTION

STRATEGIC
STRATEGIC
REPORT
REPORT

CORPORATE
CORPORATE
GOVERNANCE
GOVERNANCE

FINANCIAL 
FINANCIAL 
STATEMENTS
STATEMENTS

OTHER 
OTHER 
INFORMATION
INFORMATION

Italy – Milena Mondini
CEO, ConTe
2013 was dominated by the reactions to 
the market’s 2012 92% combined ratio, 
an improvement of 9 percentage points 
on 2011. After fi ve consecutive years of 
price increases coupled with a large stock 
of reserves, prices unsurprisingly fell, by 
c.5% in the fi rst three quarters, but this was 
not coupled with a reversion of the insurance 
cycle. In fact, there was a minor decrease 
in the loss ratio at the end of the fi rst half 
caused by a 3% reduction in claim frequency 
due to the ongoing fi nancial crisis reducing 
car usage and fuel consumption.

Although the diffi cult economic climate has 
resulted in a reduction in the total number of 
vehicles insured in Italy, it has perhaps also 
encouraged people to shop for their car 
insurance, (the percentage has almost tripled 
since our 2008 launch), supported by the 
abolition of automatic renewals. Distribution 
through the internet keeps growing steadily 
and price comparison websites, four of which 
are now advertising on TV, are becoming an 
integral part of the buying process. 

After fi ve consecutive years of growth, 
2013 was a year of consolidation for ConTe. 
Turnover grew £4 million and the number of 
customers grew by 14,000. The main driver 
of this consolidation was the aforementioned 
reduction of prices, and therefore margins, 
in the market. But the timing of this was good 
for ConTe, as the organisation was able to step 
back, review processes, implement better 
IT, give more training to staff and generally 
improve the quality of the operation. However, 
if prices in the market continue to decline 
it implies limited growth for ConTe in 2014. 
Patience, is once again, a key word.

USA – Kevin Chidwick
CEO, Elephant Auto
The US car insurance market is the largest 
in the world, representing 200 million 
vehicles and $170 billion of premium. 
Roughly a quarter of the USA market is 
direct, and this is growing, with record 
media spend encouraging consumers 
to shop around for their quotes. What is 
perhaps surprising is that European-style 
price comparison has not yet established 
in the USA, and in the meantime the 
direct writers are engaged in a fi erce 
media battle for customers.

In terms of pricing and claims infl ation, the 
USA car insurance market is much less volatile 
than the UK. The nature of USA car insurance 
claims are two thirds car repairs and only 
one third bodily injury, the opposite of the 
UK market. As at March 2014, overall market 
numbers are not yet available for 2013, but 
claims infl ation remains very benign and 
premium infl ation has followed suit. So overall 
profi tability for the market remains relatively 
stable with a combined ratio, including 
investment income, in the high 90%’s. 

Elephant Auto gained good momentum in 
2013. Elephant Auto trades in four states: 
Virginia, Maryland, Illinois and Texas. 
Combined, there are some 34 million 
vehicles, about 25% more than the entire 
UK market, in just these four states. Elephant’s 
customer numbers grew by 34% and in Texas 
this fi gure was 41%. This growth was 
achieved at what, for the USA market, was a 
reasonable cost. However, that cost is still 
high relative to other markets Admiral 
trades in. The USA market presents a huge 
challenge to the Group, but it is also a huge 
potential prize. Clearly creating a valuable 
franchise in the USA will take, yes, you may 
have guessed it: patience.

France – Christophe Sanchez
CEO, L’olivier Assurances
The French motor market was one of the 
few European markets where premiums grew 
in 2013. Despite frequency improvements, 
the industry combined ratio increased by 
4 percentage points to 105% on the back 
of increasing bodily injury claims costs. 
We expect this trend to continue increasing 
pressure on claims costs and on the market’s 
combined ratio in 2014. Customer switching 
is an accelerating trend with the expansion 
of the price comparison market and ongoing 
investment by LesFurets and Admiral’s 
LeLynx. Additionally, there are regulatory 
changes in discussion that will substantially 
simplify switching insurers for consumers. 

L’olivier Assurances, our French operation, 
had a busy year of growth in 2013. We no 
longer know all our customers by fi rst name. 
But 2014 promises to be even busier, as we 
in-source operations and build an IT system 
with which to service our customers. For 
these reasons we don’t expect much growth 
in France in 2014 but we are building a 
platform from which we can expand in the 
future. The Hamon Law, passed by the 
Senate, should go into effect later in 2014 
and this will remove many of the physical 
barriers consumers currently face when 
trying to change car insurers. However, we 
do not think this law will lead to revolution 
and a huge shift in distribution but, rather, 
evolution and the beginning of a continual 
change in consumer behaviour.

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Annual Report and Accounts 2013  Admiral Group plc
Annual Report and Accounts 2013  Admiral Group plc

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INTERNATIONAL CAR INSURANCE REVIEW CONTINUED

Non-GAAP Format Income Statement

Turnover

Total premiums written

Net insurance premium revenue

Investment income

Net insurance claims

Net insurance expenses

Underwriting result

Net other income

Other revenue and charges

International Car Insurance result 

Note – Pre-launch costs excluded

Key Performance Indicators 

Reported loss ratio

Reported expense ratio
Reported combined ratio*1
Reported combined ratio, net of Other revenue*2
Vehicles insured at period-end

2011
£m

122.1

112.5

27.2

0.2

(28.3)

(16.2)

(17.1)

8.0

(0.4)

(9.5)

2011

104%

60%

164%

134%

2012
£m

162.9

148.5

43.3

0.1

(49.4)

(27.4)

(33.4)

8.9

—

(24.5)

2012

114%

63%

177%

157%

2013
£m

187.8

168.3

54.1

—

(49.1)

(32.9)

(27.9)

5.8

—

(22.1)

2013

91%

61%

152%

 141%

306,000

436,000

515,300

*1   Reported combined ratio is calculated on Admiral’s net share of premiums and excludes Other revenue.

*2   Reported combined ratio, net of Other revenue is calculated on Admiral’s net share of premiums and includes 

Other revenue.

Geographical Analysis

2013
Vehicles insured 
at period end
Turnover (£m)*1

2012
Vehicles insured 
at period end
Turnover (£m)*1

Spain

Italy

France

USA

Total

136,500

279,900

40.6

93.4

28,600

13.0

70,300

40.8

515,300

187.8

104,300

265,800

32.8

89.6

13,450

6.4

52,450

30.4

436,000

159.2

*1   Turnover includes total premium written and income generated by the sale of additional products and services and 

fees. In 2012 £3.7 million of turnover from Admiral Direkt is included to bring the total to £162.9 million.

International Car Insurance 
Co-insurance and Reinsurance 
As noted earlier, Admiral makes 
significant use of proportional risk 
sharing agreements, where insurers 
outside the Group underwrite a 
majority of the risk generated, either 
through co-insurance or quota share 
reinsurance contracts.

For the 2013 year Admiral retained 35% 
(Italy), 30% (France and Spain) and 33% 
(USA) of the underwriting risk respectively.

The arrangements for 2014 will remain 
the same, other than in Italy, where 
Munich Re will retain 40% of the risk, 
down from 65% in 2013, and Swiss Re 
will reinsure the remaining 25%.

All contracts are subject to certain caps 
on the reinsurers’ exposures and all 
contracts have profit commission terms 
that allow Admiral to receive a proportion 
of the profit earned on the underwriting 
once the business reaches cumulative 
profitability. The contracts include 
proportional sharing of Other revenue.

International Car Insurance 
Financial Performance
Admiral’s international insurance businesses 
(in aggregate and individually) continued to 
grow, adding over 79,000 customers and 
ending 2013 18% larger than a year earlier. 
Turnover grew 15% to £187.8 million (2012: 
£162.9 million). Vehicles and turnover from 
these businesses represent 14% and 9% of 
the Group totals respectively, up from 12% 
and 7% in 2012.

Improved prior year claims development in 
the more mature operations, led to a lower 
combined ratio, which decreased from 177% 
to 152%. This improvement in conjunction 
with higher net insurance premium revenue 
led to a lower loss, of £22.1 million in 2013, 
down from £24.5 million in 2012. The lower 
combined ratio was a result of a 23 percentage 
point improvement in the loss ratio to 91% 
(2012: 114%) whilst the expense ratio improved 
by 2 percentage points to 61% (2012: 63%). 
The expense ratio is high in comparison 
to Admiral’s UK business because all of 
the international operations need to grow 
to achieve economies of scale. In addition, 
there are market specific reasons why the 
expense ratios are higher, for example high 
acquisition costs in the USA.

As the Group’s international insurance 
operations grow, it is expected that they 
will make losses until appropriate scale 
has been achieved. The Group is satisfied 
with the progress each business continues 
to make towards the goal of becoming a 
sustainable, growing, profitable operation.

Admiral Seguros (Spain) was launched in 2006 
and is the oldest of Admiral’s international 
operations. During the first half of the year, 
Admiral Seguros launched a second brand 
(Qualitas Auto) to complement its original 
Balumba brand. The business insured 
136,500 customers at the end of 2013, 
30% more than a year earlier.

The Group’s largest international operation 
is ConTe in Italy which had 279,900 vehicles 
at the end of 2013, up 5% year-on-year. 
ConTe was launched in 2008 and has 
benefited from a period of generally 
favourable market conditions which has 
recently come to an end. ConTe is focused 
on improving underwriting margin and 
during 2013 ConTe’s claims experience 
was significantly better than in prior years.

Admiral’s youngest and smallest international 
insurance business is L’olivier Assurances, 
launched in 2010 in France. L’olivier insured 
28,600 vehicles at the end of 2013, up over 
125% on a year earlier. L’olivier was initially 
established with a different start-up model 
to Admiral’s other operations, with certain 
functions outsourced to keep expenses low 
in the initial phases of development. During 
2014 L’olivier will bring a number of these 
functions in-house, therefore, management 
focus on vehicle count growth is expected 
to be lower. 

28
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INTRODUCTION
INTRODUCTION

STRATEGIC
STRATEGIC
REPORT
REPORT

CORPORATE
CORPORATE
GOVERNANCE
GOVERNANCE

FINANCIAL 
FINANCIAL 
STATEMENTS
STATEMENTS

OTHER 
OTHER 
INFORMATION
INFORMATION

The consolidated result of Admiral’s insurance 
The consolidated result of Admiral’s insurance 
operations in Spain, Italy and France was a loss 
operations in Spain, Italy and France was a loss 
of £11.7 million, the same as 2012. The combined 
of £11.7 million, the same as 2012. The combined 
ratio*1 improved to 138% from 155% primarily 
ratio*1 improved to 138% from 155% primarily 
due to improved claims experience.
due to improved claims experience.

In the USA, Admiral operates in four states 
In the USA, Admiral operates in four states 
(Virginia, Maryland, Illinois and Texas) through 
(Virginia, Maryland, Illinois and Texas) through 
its Elephant Auto business, which launched 
its Elephant Auto business, which launched 
in 2009. At the end of 2013, Elephant Auto 
in 2009. At the end of 2013, Elephant Auto 
insured over 70,000 vehicles, up around 34% 
insured over 70,000 vehicles, up around 34% 
year-on-year. Elephant Auto’s expense ratio 
year-on-year. Elephant Auto’s expense ratio 
is currently high as the business is spending 
is currently high as the business is spending 
signifi cant amounts on advertising to develop 
signifi cant amounts on advertising to develop 
the Elephant Auto brand and grow the 
the Elephant Auto brand and grow the 
portfolio. Elephant Auto’s written combined 
portfolio. Elephant Auto’s written combined 
ratio*1 improved from 175% in 2012 to 152% 
ratio*1 improved from 175% in 2012 to 152% 
in 2013 primarily resulting from an improved 
in 2013 primarily resulting from an improved 
expense ratio due to vehicle count growth. 
expense ratio due to vehicle count growth. 

*1   European combined ratio is calculated on the earned 
*1   European combined ratio is calculated on the earned 
basis, and Elephant Auto combined ratio is calculated 
basis, and Elephant Auto combined ratio is calculated 
on the written basis due to market claims patterns. Both 
on the written basis due to market claims patterns. Both 
combined ratios are calculated on 100% of underwritten 
combined ratios are calculated on 100% of underwritten 
premium (including co- and reinsurer’s share) and 
premium (including co- and reinsurer’s share) and 
include the results from the sale of additional products 
include the results from the sale of additional products 
and services and fees.
and services and fees.

Regulatory Environment
Regulatory Environment
Admiral’s European insurance operations 
Admiral’s European insurance operations 
are subject to the same regulation as the 
are subject to the same regulation as the 
UK Car Insurance business, details of which 
UK Car Insurance business, details of which 
are summarised on page 25.
are summarised on page 25.

The Group’s USA insurer, Elephant Insurance 
The Group’s USA insurer, Elephant Insurance 
Company is regulated by the Virginia State 
Company is regulated by the Virginia State 
Corporation Commission’s Bureau of 
Corporation Commission’s Bureau of 
Insurance. The Company is required to 
Insurance. The Company is required to 
maintain capital at levels prescribed by 
maintain capital at levels prescribed by 
the regulator, and holds a surplus above 
the regulator, and holds a surplus above 
these requirements at all times.
these requirements at all times.

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PRICE COMPARISON REVIEW

TAKING WHAT WE 
[PULLOUT 
DO WELL, OVERSEAS
TO BE SUPPLIED]

UK
Price Comparison
 >  Confused.com is predominantly an 
insurance and fi nancial services 
comparison website

 >  Operating in the UK, the site allows 
consumers to compare a range of 
general insurance and fi nancial 
services products across price and 
policy benefi ts

 >  Confused.com’s income is primarily 

generated from commissions paid by 
the product provider on the sale of an 
insurance policy or fi nancial product

 >  Confused.com is one of the UK’s 
leading car and home insurance 
comparison websites

Price Comparison Strategy
 >  Confused.com’s strategy is focused on 
car insurance comparison and is aimed 
at making Confused.com the most 
competitive car insurance price 
comparison website in the UK market

International
Price Comparison
 >  At the end of 2013, the Group had three 
Price Comparison businesses operating 
outside the UK:
– 

 In Spain, Rastreator (launched in 
March 2009) offers comparison 
on motor, home, motorcycle and 
life insurance
 LeLynx in France (launched January 
2010) offers comparison on a 
similar range of products
 comparenow.com in the USA 
(launched March 2013) offers 
comparison on motor insurance

– 

– 

Price Comparison Strategy 
 >  A key part of the Group’s overall 

strategy is to exploit its UK expertise 
in Price Comparison and export 
this overseas

Success in achieving the strategy for Price 
Comparison is measured against a large 
number of key performance indicators 
which are common across the UK and 
international businesses. These include 
market share, quote volumes, conversion 
rates, sales volumes, income per sale, 
revenue per customer and cost per sale. 
Much of this information is considered to 
be commercially sensitive and is therefore 
not disclosed in the Annual Report.

The Customer, The Customer, The Customer
 >  Quote volumes: Confused.com, 

13.6 million (2012: 13.2 million); 
Rastreator, LeLynx and comparenow.com 
combined, 5.1 million (2012: 4.3 million)

 >  95% of customers would recommend 

Confused.com to a friend, according to 
research conducted by Confused.com 
on 1,335 respondents (September 2013 – 
January 2014)

 >  During 2013, Confused.com implemented 

a revised framework for the monitoring 
and reporting of conduct issues with a 
view to improving customer experience

A GREAT Place to Work!
 >  Rastreator won 4th Best Small Workplace 
in Spain, Great Place to Work Institute

Risk Aversion 
 >  25% of Rastreator and 32.2% of 
comparenow.com are owned by 
third parties, to share the risk of 
starting new operations

 >  Admiral employs a test and learn 

approach to expansion taking small 
and inexpensive steps to test different 
approaches and identify the best 
way forward

Profi t Focus
 >  Confused.com’s profi t before tax 
increased 19% to £21.7 million 
(2012: £18.2 million)

 >  To date Admiral has targeted four 

 >  Rastreator and LeLynx are both 

markets (Spain, France, Italy and 
the USA)

 >  The Group disposed of its Italian 

operation (Chiarezza.it) in April 2012

profi table, contributing £2.4 million 
to Group profi t

UK – Martin Coriat 
CEO, Confused.com
The UK car insurance price comparison market 
is one of the, if not the most, mature in 
Europe, with around 65% of new business 
sales in the market originating via price 
comparison. Even though there was a 
constant stream of rate reductions for car 
insurance in 2013, which typically will be a 
brake on consumer shopping, price 
comparison as a whole actually grew 
by nearly 10% in the year.

The UK market is characterised by four 
main players, of which Confused.com is 
one, and another four or fi ve minor players. 
There is great competition within this 
market, as evidenced by the high levels 
of advertising spend. 

Confused.com had a good year in 2013, 
growing profi ts by 19% to £21.7 million. 
This profi t growth was down to the success 
of the “BRIAN the Robot” TV campaign, 
careful and effi cient use of advertising 
money and a myriad of operational 
improvements. Even though the 
competition has increased its advertising 
spend levels, Confused.com maintained 
market share. Beyond the comparison of car 
insurance Confused.com continues to 
extend its product line, fi nding success for 
example, with the comparison of life 
insurance and credit cards. 

During the year the price comparison sector 
has come under incremental scrutiny from 
the Financial Conduct Authority (FCA). 
There is currently a review taking place to 
examine the true customer benefi t of price 
comparison. The results of this review are 
expected later this year. 

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INTRODUCTION
INTRODUCTION

STRATEGIC
STRATEGIC
REPORT
REPORT

CORPORATE
CORPORATE
GOVERNANCE
GOVERNANCE

FINANCIAL 
FINANCIAL 
STATEMENTS
STATEMENTS

OTHER 
OTHER 
INFORMATION
INFORMATION

Spain – Elena Betes 
CEO, Rastreator
Four and a half years after Rastreator’s launch, 
it is now the leading price comparison website 
in Spain, with brand recognition of 74%. Price 
comparison continues to grow in Spain but 
the rate of growth slowed in 2013 compared 
to previous years because of lower 
advertising spend. 

Many more customers now shop for car 
insurance, largely down to the infl uence of 
price comparison, than ever before. This is 
particularly heartening considering there 
are not large price increases in the market, 
nor are there large volumes of cars being 
bought or sold, both of which are typical 
shopping triggers. 

Rastreator is profi table due to the growth in 
the core business and is now beginning to 
leverage the good experience consumers 
have had on the site by extending its search 
services beyond insurance. 

France – Diane Larramendy 
CEO, LeLynx
The French car insurance market is poised 
for change. Price comparison is growing 
quickly, with quote volumes up over 25% 
in 2013 from 2012. In the background lies the 
Hamon Law, which will simplify the current 
complicated process of changing insurer. 

LeLynx was launched four years ago and now 
enjoys a market-leading position and is a 
profi table business in its own right. However, 
there are new entrants into the market that 
will both stimulate more French consumers 
to shop but also put pressure on LeLynx for 
the market leadership position. 

USA – Andrew Rose 
CEO, comparenow.com
Typically, Americans are good shoppers for 
most things. However, up until now, they 
haven’t been particularly good shoppers for 
car insurance. comparenow.com is positioned 
to change that by bringing European-style 
price comparison to the world’s largest car 
insurance market. European-style price 
comparison means the customer can get a 
price on the website that will be honoured 
by the insurance company. Until the arrival 
of comparenow.com, this was not a feature 
of the USA car insurance market.

comparenow.com’s test launch, which 
began in March 2013, has been followed by 
a regional advertising campaign in January 
2014. Rollout across the US will take place 
slowly during 2014. Response to the initial 
TV campaign has exceeded expectations, 
but it is very early days. 

“

Admiral employs 
a test and learn 
approach to 
expansion, 
taking small and 
inexpensive steps 
to test different 
approaches and 
identify the best 
way forward.”

Price Comparison Financial Performance
Non-GAAP Format Income Statement

Revenue:

Car insurance price comparison

Other

Total revenue

Operating expenses

Operating profi t

Confused.com profi t
International Price Comparison result*1

2011
£m 

72.2

18.2

90.4

(79.9)

10.5

16.1

(5.6)

10.5

2012
£m

82.5

21.0

103.5

(85.5)

18.0

18.2

(0.2)

18.0

2013
£m

87.2

25.5

112.7

(92.3)

20.4

21.7

(1.3)

20.4

*1   Excludes pre-launch costs. Figures include results of Chiarezza.it, which was sold in April 2012. The disposal did not 

have material impact on the income statement.

UK Price Comparison – Confused.com
Confused.com produced an improved result, 
with revenue 6% higher at £87.7 million 
(2012: £82.7 million) and profi t up 19% 
to £21.7 million (2012: £18.2 million).

Revenue from non-car insurance comparison 
sources increased in actual terms, and now 
represents nearly one quarter of total revenue. 
Confused.com’s operating margin improved 
to 25% (2012: 22%).

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PRICE COMPARISON REVIEW CONTINUED

[PULLOUT 
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Price Comparison Financial Performance 
continued
International Price Comparison
Following the sale of the Italian Price 
Comparison operation (Chiarezza.it) during 
H1 2012 and the launch in Q1 2013 of a new 
operation in the USA, Admiral now operates 
three Price Comparison businesses outside 
the UK: in Spain (Rastreator), France (LeLynx) 
and the USA (comparenow.com).

The combined revenue from the European 
operations in 2013 increased by 20% to 
£25.0 million, with 19% more quotes provided. 
Both Rastreator and LeLynx have strong 
positions and brands in their respective 
markets. The combined result for Rastreator 
and LeLynx was a profi t of £2.4 million 
(2012: £0.2 million loss) refl ecting increased 
quote volumes and improved conversion 
rates. Admiral Group owns 75% of Rastreator, 
whilst the remaining 25% is owned by Mapfre.

In March 2013, Admiral launched a 
new Price Comparison operation in 
the USA (based in Virginia), trading as 
comparenow.com. During the year the 
operation has incurred staff and IT costs 
and some initial marketing expenses 
totalling £3.7 million. Admiral Group owns 
67.8% of comparenow.com, White Mountains 
Insurance Group Ltd owns 21.1% and 
Mapfre USA owns 11.1%. 

The combined result for International Price 
Comparison was therefore a loss of £1.3 million 
– the profi t from Rastreator and LeLynx 
offset by investment in comparenow.com.

Regulatory Environment
Confused.com is regulated by the Financial 
Conduct Authority (FCA) as an insurance 
intermediary and is subject to all relevant 
intermediation rules, including those on 
solvency capital. 

The European operations are all structured 
as branches of UK companies, with the UK 
insurance intermediary permission passported 
into Europe. comparenow.com is a regulated 
insurance agency in Virginia, USA.

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OTHER GROUP ITEMS

“

UK Household 
Insurance was 
launched in 
December 2012 
as Admiral 
Household.”

2011
£m 

—

2.8

2.9

(18.6)

(0.8)

(1.8)

2012
£m

—

2.5

1.9

(20.6)

(2.1)

(3.4)

2013
£m

(0.1)

2.5

1.9

(22.5)

(0.3)

(3.5)

Interest Income
Interest income in 2013 was £1.9 million, 
in line with 2012. 

Share Scheme Charges
These costs relate to the Group’s two 
employee share schemes, further detail on 
which is set out in the notes to the financial 
statements. The increase in the charge is 
due to a combination of a higher share price 
at the end of 2013 compared to 2012 and 
an increase in number of awards across 
the Group resulting from headcount growth. 

Other Central Overhead
Other central overheads include Group 
Directors’ remuneration and other Group 
central costs.

UK Household Insurance underwriting result

UK Commercial Vehicle operating profit

Group net interest income

Share scheme charges

Business development costs

Other central overhead

UK Household Insurance
UK Household Insurance was launched in 
December 2012 under the Admiral brand. 
The product is underwritten within the Group 
and in common with other businesses it is 
supported by proportional reinsurance 
covering 70% of the risk (shared between 
Munich Re, 40% and Swiss Re, 30%). In addition 
the Group has purchased excess of loss 
reinsurance to mitigate the impact of 
catastrophe event claims. At the end of the 
first 12 months of trading, Admiral Household 
total loss before tax was £0.1 million.

UK Commercial Vehicle
The Group operates a Commercial Vehicle 
insurance broker (Gladiator) offering Van 
Insurance and associated products, typically 
to small businesses. Distribution is via 
telephone and internet (including price 
comparison websites).

UK Commercial Vehicle operating profit 
in the year remained in line with 2012 at 
£2.5 million, and customer numbers 
increased from 94,800 at the end of 2012 
to 117,900 at the end of 2013.

3333

FINANCIAL STATEMENTSOTHER INFORMATIONCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcFINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATION 
PRINCIPAL RISKS AND UNCERTAINTIES

The table below sets out the principal risks which could have a material adverse affect 
on Admiral and have been identified through the risk management framework. The 
report on Corporate Governance on pages 50 to 51 describes the risk management 
framework in place throughout the Group.

RISK

IMPACT

MITIGATING FACTORS

Reserving Risk in UK and International Car Insurance

Admiral is exposed to reserving 
risk through its underwriting of 
motor insurance policies. Claims 
reserves in the financial statements 
may prove inadequate to cover the 
ultimate cost of open claims which 
are by nature uncertain.

Adverse run-off leading to higher 
claims costs in the financial statements.

Admiral has a conservative reserving policy and continues to hold a material 
margin in its financial statement claims reserves above actuarially determined 
best estimates. 

Best estimate reserves are estimated internally and externally by an 
independent actuary. 

Many of the potential causes of claims shocks are outside the control 
of Admiral and the focus is, therefore, on how to prepare for and react  
to the occurrence of such events.

Admiral holds a buffer in booked reserves to cover significant legislative 
changes impacting existing claims. Furthermore, Admiral continues to hold 
an additional buffer in its reserves in excess of the projected ultimate 
outcomes to cover other potential claim shocks.

The Group continues to make material investments in staff and systems 
to work on the identification and prevention of claims fraud.

For very large claims Admiral purchases excess of loss reinsurance, which 
mitigates the loss to the selected deductible amount.

Reduced Availability of Co-insurance and Reinsurance Arrangements

Admiral uses proportional 
co-insurance and reinsurance 
across its insurance businesses 
to reduce its own capital needs 
(and increase return on the capital 
it does hold) and to mitigate the 
cost and risk of establishing 
new operations.

There is a risk that support will not be 
available in the future if the results 
and/or future prospects of either the 
UK business or (more realistically) 
one or more of the newer operations 
are not satisfactory to the co-  
and/or reinsurers.

A potential need to raise additional 
capital to support underwriting.  
This could be in the form of equity  
or debt. 

Admiral mitigates the risk to its reinsurance arrangements by ensuring that 
it has a strongly-rated and diverse range of partners. Admiral has enjoyed 
a  long term relationship with one of the world’s strongest reinsurers,  
Munich Re, which has supported Admiral since 2000. 

Return on capital might reduce 
compared to current levels.

Admiral also has relationships with a number of other reinsurers, including 
Amlin Re, Hannover Re, Mapfre Re, New Re, Swiss Re and XL Re.

In the UK, co-insurance and reinsurance arrangements have been agreed 
until at least the end of 2016, reflecting confidence in the Admiral UK Car 
Insurance business. The long term agreement with Munich Re (covering  
40% of the UK Car Insurance business) will remain in place until at least 
the end of 2018. 

Long term arrangements are also in place for international and  
household businesses. 

Potential Diminution of Other Revenue

Admiral earns Other revenue 
from a portfolio of products 
and other sources. 

Lower profits from insurance 
operations and lower return 
on capital.

Admiral continuously assesses the value to its customer of the products 
it offers, and makes changes to ensure the products continue to offer 
good value. 

The level of this revenue could 
diminish due to regulatory or legal 
changes, customer behaviour or 
market forces.

Admiral seeks to minimise reliance on any single source by earning revenue 
from a range of products. This would mitigate the impact of a regulatory 
change which might affect a particular product or income stream. 

Underwriting Risk in UK and International Car Insurance

The Group is exposed to the risk  
that claims costs on business written 
and earned in the future is higher 
than expected. 

This might arise due to very large or 
catastrophic man-made or natural 
individual or multiple claims.

Higher claims costs and loss ratios, 
reducing profitability or resulting in 
underwriting losses.

There are a number of aspects which contribute to Admiral’s strong UK 
underwriting results, including:

 >  Experienced and focused senior management and teams in key business 

areas including pricing and claims management

 >  Highly data-driven and analytical approach to business decisions, 

particularly pricing

 >  Continuous appraisal of and investment in staff, systems and processes
Admiral purchases excess of loss reinsurance, designed to mitigate the 
impact of very large individual or catastrophe event claims. 

The Group continues to work to establish similar expertise in its newer 
international businesses.

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[PULLOUT TO BE SUPPLIED]RISK

IMPACT

MITIGATING FACTORS

Erosion of Competitive Advantage in UK Car Insurance

Admiral typically maintains 
a significant combined ratio 
advantage over the UK market. 

This advantage and/or the level of 
underwriting profit (and associated 
profit commission) could be eroded. 

A worse UK Car Insurance result and 
lower return on capital employed.

A sustained and uncorrected erosion 
of competitive advantage could affect 
the ability of Admiral to extend its 
reinsurance arrangements, which 
might in turn require Admiral to hold 
more capital.

Admiral’s focus remains on the wide range of factors that contribute to Admiral’s 
combined ratio outperformance of the UK market. Some are set out above, but 
in addition:

 >  Track record of innovation and ability to react quickly to market 

conditions and developments

 >  Keen focus on maintaining a low-cost infrastructure and efficient 

acquisition costs

Failure of Geographic and/or Product Expansion

Admiral continues to develop and 
support the overseas operations. 
During 2012 Admiral also launched 
a home insurance product.

One or more of the operations 
could fail to become a sustainable, 
profitable long term business. 

Higher than planned losses (and 
potentially closure costs) and 
distraction of key management. 

A collective failure of these 
businesses would threaten Admiral’s 
objective to diversify its earnings 
by expanding into new markets 
and products.

Admiral’s approach to expansion remains conservative. Overseas insurance 
businesses have executed cautious launch strategies and are all backed by 
proportional reinsurance support which provides substantial mitigation against 
start-up losses in the early years.

New price comparison businesses have aligned their marketing investment with 
the extent of improvement in trading key performance indicators such as average 
cost per quote and conversion ratio. The Group also considers partial disposals of 
equity to share start-up losses with partners.

The Directors are mindful of management stretch and regularly assess 
the suitability of the management structure in place for Admiral’s 
international operations.

The new UK Household Insurance business is backed by proportional reinsurance 
support which provides mitigation against start-up losses and excess of loss 
reinsurance which mitigates potential losses from catastrophe events.

Admiral’s ownership of Confused.com (one of the leading UK price 
comparison websites which operates independently of the UK Car 
Insurance business) helps to mitigate the risk of over-reliance on this 
distribution channel. 

Admiral also contributes materially to the revenues of other price  
comparison businesses and therefore it is not considered probable  
that a material source of new business would be lost.

The management of Confused.com maintains a very keen awareness  
of the risks of continued competition. 

Competition in UK Price Comparison 

Admiral is dependent on the four 
main UK price comparison websites 
as an important source of new 
business and growth. 

Growth in this distribution channel 
could slow, cease or reverse, or 
Admiral could lose one or more of 
the websites as a source of 
customers.

A potentially material reduction in UK 
Car Insurance new business volumes.

The impact on Confused.com of higher 
levels of competition in the price 
comparison market, either through 
the aggressive activities of existing 
players or the entry of significant new 
participants would be to lower profits. 

However, a more competitive  
market might benefit the car 
insurance business through  
lower acquisition costs.

Credit Risk of Significant Counterparties

Admiral is primarily exposed to  
credit risk in the form of a) default  
of reinsurer and b) failure of banking  
or investment counterparty.

Additional capital may need to be 
raised as a result of a major credit 
event, dependent on its nature 
and severity. 

Admiral only conducts business with reinsurers of appropriate financial 
strength. In addition, most reinsurance contracts are operated on a funds 
withheld basis, which substantially reduces credit risk, as Admiral holds the 
cash received as collateral.

One or more counterparties  
suffer a significant event leading  
to a credit default. 

Admiral would also need to ensure 
that it had sufficient liquid assets to 
meet its claims and other liabilities 
as they fell due.

With respect to investment counterparties, there are no specific 
concentrations of credit risk due to the structure of the liquidity funds which 
invest in a wide range of very short duration, high quality securities. Cash 
balances and deposits are placed only with highly rated credit institutions. 

Admiral considers counterparty exposure frequently and in significant detail 
and has in place appropriate limits to mitigate exposure to individual 
investment counterparties. 

The Board also considers the following risks to 
be significant:

Customer/Conduct Risk – failure of 
products or service to meet customer 
expectations and failure to address 
customer complaints promptly or 
appropriately. Further detail on how 
Admiral interacts with its customers is set 
out on page 14 and in the Corporate 
Responsibility (CR) Report available online.

People Risk – failure to recruit, develop and 
retain suitable talent. Further detail on how 
Admiral interacts with its employees is set 
out on page 15 and in the CR Report 
available online.

Read more on Admiral Group’s Corporate 
Responsibility (CR) strategy:  
www.admiralgroup.co.uk/culture/csr/.

This Strategic Report was approved 
by the Board of Directors and signed 
on its behalf by:

IT Development Risk – failure to invest in 
appropriate technology to support the 
Group’s future business development, 
mitigated by regular review of the 
effectiveness of the Group’s IT capability by 
executive management and the Board.

Regulatory Risk – failure to comply with 
regulatory requirements and/or changes, 
mitigated by regular review of the Group’s 
compliance with current and proposed 
requirements and interaction with 
regulators by executive management 
and the Board.

Henry Engelhardt
Chief Executive Officer
4 March 2014 

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FINANCIAL STATEMENTSOTHER INFORMATIONCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcFINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATION 
 
 
 
CHAIRMAN’S INTRODUCTION

ALASTAIR LYONS, CBE
CHAIRMAN

Dear Shareholder,
On behalf of the Board I am pleased to present the Corporate Governance Report for the fi nancial year ended 
31 December 2013. The Board remains committed to maintaining the highest standards of corporate governance. 
This Report sets out the Admiral framework of governance and the approach the Board has taken during 2013 to 
achieve the standards of good corporate governance for which it is accountable to the Group’s shareholders. 

The year has seen considerable changes to narrative and remuneration reporting regulations and we have set out 
in the report how we have met the requirements of these new regulations. We also confi rm the Group’s compliance, 
during the year under review, with the principles and provisions set out in the UK Corporate Governance Code 
(the Code).

We believe that having a sound corporate governance framework enables effective and effi cient decision making 
and ensures that there is the right balance of skills and experience to assess and manage the risks in the markets 
in which the Group operates and inherent in the Group’s activities. However we also believe that good governance 
should be proportionate and that individual responsibility and accountability should not be lost within a multi-layered 
committee structure that distances senior management from the day-to-day reality of operational activity.

This year, in line with corporate governance best practice, the Group undertook an external Board evaluation 
facilitated by an independent external consultant. This process confi rmed that the Board and its Committees 
continue to operate effectively and that each Director demonstrates the required commitment to the role and 
makes a valuable contribution to Board decision making. The results of the evaluation and the areas for 
development identifi ed by it are set out at pages 42 and 43.

This Corporate Governance Report is structured in order to demonstrate to shareholders that the Board has 
complied during 2013 in all respects with each section of the Code: Leadership; Effectiveness; Accountability; 
and Relations with Shareholders. Remuneration is dealt with in the separate Directors’ Remuneration Report.

Alastair Lyons 
Chairman
4 March 2014

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ADMIRAL’S GOVERNANCE FRAMEWORK

We believe that having a sound corporate governance framework enables effective and efficient decision 
making and ensures that there is the right balance of skills and experience to assess and manage the risks 
in the markets in which the Group operates and inherent in the Group’s activities.

However, we also believe that good governance should be proportionate and that individual responsibility 
and accountability should not be lost within a multi-layered committee structure that distances 
senior management from the day to day reality of operational activity.

Alastair Lyons, CBE
Chairman

Board Composition
Executive/Non-Executive
as at 4 March 2014

 Chairman (1) 

 Executive (3) 

 Non-Executive (9) 

7.7%

23.1%

69.2%

Board Composition
Gender Diversity
as at 4 March 2014

 Male (9) 

 Female (4) 

69.2%

30.8%

Read more about our gender diversity 
within the Company:
page 15

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REMUNERATION

COMMITTEE

THE BOARD OF DIRECTORS

 >  To read about Board activity in 2013 

turn to page 40

 >  The Board will undergo compositional changes in 2014 

read more on page 39

 >  To find the Directors’ Remuneration Report 

turn to page 54

BOARD COMMITTEES 

REMUNERATION COMMITTEE

AUDIT COMMITTEE

Membership at 31 December 2013:

Membership at 31 December 2013:

 > John Sussens (Chairman)
 > Roger Abravanel
 > Martin Jackson
 > Margaret Johnson

 > Colin Holmes (Chairman)
 > Annette Court
 > Margaret Johnson

Meetings held during 2013: 6

Meetings held during 2013: 6

More:
pages 54 to 64

More:
pages 46 to 49

NOMINATION COMMITTEE

GROUP RISK COMMITTEE

Membership at 31 December 2013:

Membership at 31 December 2013:

 > Alastair Lyons (Chairman)
 > Colin Holmes
 > Lucy Kellaway

 > Martin Jackson (Chairman)
 > Annette Court
 > David Stevens
 > John Sussens

Meetings held during 2013: 5

Meetings held during 2013: 4

More:
pages 52 to 53

More:
pages 50 to 51

37

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATION 
 
 
 
 
BOARD OF DIRECTORS

1

NC

2

Alastair Lyons, CBE
Non-Executive Chairman

Henry Engelhardt, CBE
Chief Executive Offi cer 

3

GRC

4

David Stevens, CBE
Chief Operating Offi cer

Kevin Chidwick
Chief Financial Offi cer

5

6

Manfred Aldag
Non-Executive Director

John Sussens
Non-Executive Director

7

RC

GRC

8

Martin Jackson
Non-Executive Director

Margaret Johnson, OBE
Non-Executive Director

9

NC

10

Lucy Kellaway
Non-Executive Director

Colin Holmes
Non-Executive Director

11

RC

12

Roger Abravanel
Non-Executive Director

Annette Court
Non-Executive Director

13

Jean Park
Non-Executive Director

RC

GRC

SID

RC

AC

AC

NC

GRC

AC

1

Alastair Lyons, CBE (60)
Non-Executive Chairman, appointed July 2000 

 Non-Executive Chairman of Serco Group plc 
  Non-Executive Chairman of the Towergate 
Insurance Group 
 Group Deputy Chairman of Bovis Homes Group plc 

In his executive career Alastair has been Chief 
Executive Offi cer (CEO) of the National Provident 
Institution and of the National & Provincial Building 
Society, Managing Director of the Insurance Division 
of Abbey National plc and Director of Corporate 
Projects at National Westminster Bank plc. He has 
held numerous non-executive roles, having most 
recently stepped down as Senior Independent 
Non-Executive Director at the Phoenix Group. 
He has also been a Non-Executive Director of 
both the Department for Transport (DfT) and the 
Department for Work and Pensions (DWP), as well 
as of its predecessor, the Department of Health 
and Social Security (DHSS). 

A Fellow of the Institute of Chartered Accountants, 
he was awarded a CBE in the 2001 Birthday Honours 
for services to social security.

5

Manfred Aldag (63)
Non-Executive Director, 
appointed in March 2003

  Chief Executive Manager of Munich Re, 
responsible for UK and Ireland

Manfred graduated from University of Essen with 
a degree in economics and business management. 
Since 1981, Manfred has been working for Munich Re.

9

Lucy Kellaway (54)
Non-Executive Director, 
appointed in September 2006 

  Lucy is a management columnist on the 
Financial Times

In her 20 years at the Financial Times Lucy has been 
an oil correspondent, a Lex columnist and Brussels 
correspondent. Lucy has authored various books.

13

Jean Park (59)
Non-Executive Director*3, 
appointed in January 2014

  Non-Executive Director of Murray Income Trust plc
  Non-Executive Director of the National House 
Building Council

Jean was Group Chief Risk Offi cer at the Phoenix 
Group from 2009 until June 2013, during which time 
she held responsibility for the Group’s relationship 
with the regulator and founded the Board Risk 
Committee. Previously, she was Risk Management 
Director of the Insurance and Investments division of 
Lloyds TSB and, before that, Head of Compliance and 
Audit at Scottish Widows. Jean is a Member of the 
Institute of Chartered Accountants of Scotland. 

38

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INTRODUCTION

STRATEGIC
REPORT

CORPORATE
GOVERNANCE

FINANCIAL 
STATEMENTS

2

Henry Engelhardt, CBE (56)
Chief Executive Officer,  
appointed in October 1999 

3

David Stevens, CBE (51)
 Chief Operating Officer,  
appointed in October 1999

4

Kevin Chidwick (50)
Chief Financial Officer,  
appointed in September 2006

  Trustee of the Wales Millennium Centre (WMC)

 Trustee of the Waterloo Foundation

Henry is a founder Director of Admiral and was 
recruited by the Brockbank Group in 1991 to set up 
the Admiral business. Prior to joining Admiral, Henry 
was the original Marketing and Sales Manager for 
Churchill Insurance. Henry has an MBA from INSEAD, 
a BA from the University of Michigan and was 
awarded an honorary CBE in 2008 for services 
to business in Wales.

David is a founder Director of Admiral and was 
recruited in 1991 to set up the Admiral business. 
Prior to joining Admiral David worked at McKinsey 
& Co, in the Financial Interest Group, and Cadbury 
Schweppes in the UK and the USA. David has an 
MBA from INSEAD and he was awarded a CBE 
in 2010 for service to business and the community 
in Wales. 

Kevin is responsible for finance, compliance and 
investments, as well as the subsidiary Elephant Auto. 
Kevin joined Admiral in 2005, becoming Chief 
Financial Officer in September 2006. Prior to Admiral 
Kevin worked in UK financial services for over 25 years 
and he held a number of senior roles in other 
insurance organisations, including being the Finance 
Director of Engage Mutual Assurance and Cigna UK. 
Kevin is a Fellow of the Chartered Institute of 
Certified Accountants and has an MBA from 
London Business School.

6

John Sussens (68)
Senior Independent Non-Executive Director*1, 
appointed in August 2004

7

Martin Jackson (65)
Non-Executive Director*2,  
appointed in August 2004 

8

Margaret Johnson, OBE (55)
Non-Executive Director,  
appointed in September 2006

John was a Non-Executive Director of Cookson 
Group plc from 2004. He remained with Vesuvius 
post the Cookson split as Senior Independent 
Non-Executive Director and Chairman of the 
Remuneration Committee before retiring from the 
Vesuvius Board in June 2013. Prior to this he 
was the Group Managing Director of Misys plc 
between 1998 and 2004, having been on the 
Board of the Company since 1989. John has 
previously served as Manufacturing Director 
of JC Bamford Excavators Ltd, and as a 
Non-Executive Director of Chubb plc.

  Non-Executive Director and Chairman of the Audit 
Committee of IG Group Holdings plc

Martin was Chairman of the Admiral Group Audit 
Committee from August 2004 until January 2012, 
when he became Chairman of the newly formed 
Group Risk Committee (GRC). Martin was the Group 
Finance Director of Friends Provident plc between 
2001–2003 and Friends Provident Life Office between 
1999–2001. Prior to this he was the Group Finance 
Director at London & Manchester Group plc from 
1992, up to the date of its acquisition by Friends 
Provident Life Office. Martin is a Fellow of the 
Institute of Chartered Accountants.

  Group Chief Executive Officer of Leagas Delaney 

Margaret has worked for the international advertising 
agency Leagas Delaney for the past 15 years. 
Margaret was awarded an OBE in 2013 in recognition 
of her services to the creative industries and her 
voluntary work for charities.

10

Colin Holmes (48)
Non-Executive Director,  
appointed in December 2010 

11

Roger Abravanel (67)
Non-Executive Director,  
appointed in March 2012 

12

Annette Court (51)
Non-Executive Director,  
appointed in March 2012

   Non-Executive Director and Chairman of the 
Remuneration Committee of Bovis Homes Group plc

   Chairman of GO Outdoors Ltd

Colin was formerly a member of the Executive 
Committee of Tesco plc and during his 22 year 
career at Tesco he held a wide range of positions, 
including UK Finance Director and CEO of 
Tesco Express. Colin is a Chartered 
Management Accountant. 

  Non-Executive Director serving on, amongst 
others, the Boards of: Luxottica Group S.p.A; Teva 
Pharmaceutical Industries Ltd; Banca Nazionale del 
Lavoro S.p.A. and COFIDE S.p.A.

  Board member of the Italian Institute of Technology 

  Chairman of the INSEAD Advisory Group in Italy

Roger has significant international consulting 
experience having been with McKinsey and Co. from 
1972 until his retirement as Director Emeritus in 2006. 
Roger holds an MBA from INSEAD. Roger has 
authored several books and currently writes for 
an Italian daily newspaper. 

  Non-Executive Director of Jardine Lloyd Thompson 
Group plc, Foxtons plc and Workshare

Between 2007 and 2010 Annette was CEO of Europe 
General Insurance for Zurich Financial Services and a 
member of the Group Executive Committee. Annette 
is former CEO of the Direct Line Group (formerly 
known as RBS Insurance). In this role Annette was also 
a member of the RBS Group Executive Management 
Committee. Annette has previously served as a 
member on the Board of the Association of British 
Insurers (ABI).

COMMITTEE KEY

RC

AC

Remuneration Committee member

Audit Committee member

NC Nomination Committee member

Changes to the Admiral Group Board in 2014
*1 

John Sussens will retire as a Director immediately following Admiral Group’s 2014 AGM.

*2 

*3 

 Martin Jackson will retire as a Director immediately following Admiral Group’s 2014 Annual General 
Meeting (AGM). 

 Following receipt of regulatory approval, Jean Park was appointed to the Board with effect from 
17 January 2014. 

Following the departure of Martin Jackson and John Sussens, the Board Committees will undergo the 
following compositional changes: 

GRC Group Risk Committee member

 > Colin Holmes will replace John Sussens as Senior Independent Director (SID)

 > Annette Court will replace John Sussens in the role of Remuneration Committee Chairman

 >  Jean Park will replace Martin Jackson as Group Risk Committee Chairman, in addition to joining the 

Committee Chairman

Remuneration Committee

SID

Senior Independent Director

Thank you
“The Board would like to thank all of the staff and the management team at Admiral Group for everything they 
have done this year to help build such a successful and sustainably different business.”

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Annual Report and Accounts 2013  Admiral Group plc

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OTHER INFORMATIONGOVERNANCE REPORT

LEADERSHIP

The Role of the Board
The Board is the principal decision-making 
forum for the Group providing entrepreneurial 
leadership, both directly and through its 
committees, and delegating authority to 
the Executive team. The Board is responsible 
for organising and directing the affairs of 
the Group in a manner that is most likely 
to promote its success for the benefit of its 
members as a whole. The Board is accountable 
to shareholders for setting and achieving 
the Group’s strategic objectives; for the 
creation and delivery of strong sustainable 
financial and operational performance; for 
ensuring that in carrying out its duties the 
Group’s legal and regulatory obligations are 
being met; and for ensuring that it operates 
within appropriately established risk 
parameters. The Group’s UK regulated entities 
are responsible to the Financial Conduct 
Authority (FCA) and the Prudential Regulatory 
Authority (PRA) for ensuring compliance 
with the Group’s UK regulatory obligations 
and that dealings with the FCA and PRA 
are handled in a constructive, co-operative 
and transparent manner. Similar provisions 
apply in respect of the Group’s international 
businesses with regard to the relevant 
regulatory authorities in those overseas 
jurisdictions in which the Group also operates.

The Board has adopted a formal schedule 
of matters reserved for the Board’s 
consideration. This is monitored by the 
Company Secretary and reviewed by the 
Board on an annual basis. Specific matters 
reserved to the Board include the approval of:

 >  The Group’s long term objectives and 

corporate strategy

 >  Operating and capital budgets, financial 
results, and any significant changes to 
accounting practices or policies

 >  The Group’s capital structure
 > Results and financial reporting
 >  The system of internal control and risk 

management

 > The Group’s overall risk appetite
 >  Changes to the structure, size and 

composition of the Board, including 
new appointments

In addition to the regular consideration of 
financial and operating performance and 
risk management and compliance, the 
Board received presentations on a variety 
of topics including updates from the 
management teams of each of the Group’s 
overseas businesses. Several external 
organisations were also invited to present 
their external perspectives on the Company’s 
activities in the context of the markets in 
which it operates.

The Chairman seeks to visit each of the 
Group’s overseas operations every year 
and Non-Executive Directors are invited 
to join either him or the Chief Executive 
on one or more of their overseas visits 
each year. In addition, the Non-Executive 
Directors and the Chairman met during 
the year without the Executive Directors 
being present. In order to increase their 
understanding of the operation of the Group 
below Board level, the Non-Executive 
Directors and the Chairman also attended 
two dinners with members of the Group’s 
senior management team without the 
Executive Directors being present. 

 >  Succession plans for the Board and 

senior management

 >  Dividend policy and proposals for 

dividend payments

 >  Major acquisitions, disposals, and other 
transactions outside delegated limits 

 >  The annual review of its own 

performance and that of its Board 
Committees

 >  The review of the Group’s overall 

corporate governance arrangements 

Board Activity During 2013
At each scheduled meeting the Board 
receives updates from the Chief Executive, 
Chief Operating Officer and Chief Financial 
Officer on the financial and operational 
performance of the Group and any specific 
developments in their areas of the business 
for which they are directly responsible and 
of which the Board should be aware. Items 
that are considered on an annual basis are 
included in an annual schedule of rolling 
agenda items to ensure that they are 
considered at the appropriate point in the 
financial and regulatory cycle. Meetings are 
structured so as to allow for consideration 
and debate of all matters. Mindful of the 
need to ensure effective Director succession 
through senior managers below Board level 
having exposure to and gaining experience 
of the operation of the Board, the heads 
of the Group’s Italian and Spanish direct 
insurance businesses (respectively Milena 
Mondini and Cristina Nestares) and the 
Group’s Deputy Chief Financial Officer 
(Geraint Jones) are invited to attend every 
Board meeting and Board dinner.

The Board met on seven occasions in 2013 
with five of these meetings being held over 
two days.

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Meetings and Attendance

Total meetings held

Alastair Lyons (Chairman)

Henry Engelhardt 
(Chief Executive Officer)

David Stevens 
(Chief Operating Officer)

Kevin Chidwick 
(Chief Financial Officer)

Roger Abravanel 

Manfred Aldag

Annette Court 

Colin Holmes 

Martin Jackson 

Margaret Johnson

Lucy Kellaway

John Sussens

Scheduled
 Board
 meetings

Audit
 Committee
 meetings

Group Risk
 Committee
 meetings

Nomination
 Committee
 meetings

Remuneration
 Committee
 meetings

6

6

6

6

7
7

7

7

7

6

7

7

7

7

7

7

7

4

4

4

4

4

5
5

5

5

6

4

5

6

6

Meetings and Attendance
Directors are expected to attend all 
meetings of the Board and the Committees 
on which they serve and to devote sufficient 
time to the Group to perform their duties. 
Where Directors are unable to attend meetings 
they receive papers for that meeting giving 
them the opportunity to raise any issues 
with the Chairman in advance of the meeting. 
The number of scheduled Board meetings 
and Committee meetings of which they are 
a member attended by each Director during 
2013 is provided in the adjacent table.

Agendas and papers are circulated to the 
Board in a timely manner in preparation for 
Board and Committee meetings. The Board 
agenda is carefully structured by the Chairman 
in consultation with the Company Secretary 
and Chief Executive. These papers are 
supplemented by information specifically 
requested by the Directors from time to time. 
All Board and Committee meetings during 
the year were held in an open atmosphere 
conducive to robust and constructive 
challenge and debate. All Directors have, 
therefore, been able to bring independent 
judgement to bear on issues such as 
strategy, risk management, performance, 
and resources. Additional meetings are 
called when required and there is contact 
between meetings, where necessary, to 
progress the Group’s business.

The Company Secretary
All the Directors have access to the advice 
and services of the Company Secretary. 
He has responsibility for ensuring that Board 
procedures are followed and for advising the 
Board, through the Chairman, on governance 
matters. The Company Secretary provides 
updates to the Board on regulatory and 
corporate governance issues, new legislation, 
and Directors’ duties and obligations. The 
appointment and removal of the Company 
Secretary is one of the matters reserved for 
the Board.

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GOVERNANCE REPORT CONTINUED

EFFECTIVENESS

The Roles of the Chairman and 
Chief Executive Officer

The Board has approved a 
statement that sets out the 
clear division of responsibilities 
between the Chairman and the 
Chief Executive Officer

CHAIRMAN

The Chairman is primarily 
responsible for the leadership 
and workings of the Board, 
setting its agenda, and 
monitoring its effectiveness. 
The Chairman is not involved  
in the day-to-day management  
of the business

CHIEF EXECUTIVE OFFICER

Save for matters reserved for 
decision by the Board, the 
Chief Executive, with the support 
of the other Executive Directors, 
is responsible for proposing 
the strategy to be adopted by 
the Group; running the business 
in accordance with the strategy 
agreed by the Board; and 
implementing specific Board 
decisions relating to the 
operation of the Group. 

Board Effectiveness
Although now a Code requirement that 
FTSE 350 companies should carry out an 
externally facilitated evaluation of the Board 
at least every three years, the Group already 
had such a policy in place and having last 
carried out an external evaluation in 2010 
the Group underwent an externally 
facilitated evaluation in 2013.

The evaluation process was led by Karen 
Walls, an independent external consultant 
with experience of evaluating and making 
recommendations to improve Board 
effectiveness of a number of FTSE 100 
companies. Karen has no connection with 
the Group. The objectives of the evaluation 
were to build on the improvements made 
since the last evaluation, thereby improving 
both the collective contribution of the 
Board as a whole and also the behaviour, 
competence and effectiveness of each 
individual Director.

Karen, in consultation with the Chairman 
and supported by the Company Secretary 
compiled and circulated a comprehensive 
questionnaire for completion by all Directors 
and Board attendees, the aim of which was 
to evaluate the performance and effectiveness 
of the Board and its Committees. 

The questionnaire considered:

 > Board processes and their effectiveness
 > Time management of Board meetings
 > Board composition and dynamics
 >  The effectiveness of the Board in 

considering the Group’s risk management 
framework and internal controls

 > Its strategic and operational oversight
 > Succession planning
 > Priorities for change
 > Board support
 >  Content of discussion and focus at 

Board meetings

 >  Directors were also invited to indicate 
where specific improvements could be 
made to improve the effectiveness of 
the Board

Completion of the questionnaire by each 
Director and attendee was followed by 
one-to-one discussions with Karen where 
the Board’s role and structure, process, 
relationships, and any emerging issues 
and areas for improvement were discussed. 
The results of the evaluation were considered 
by Karen and the Chairman, with Karen 
presenting to the Board in January 2014 
her external perspective on the Board’s 
strengths; future challenges; progress 
against recommendations made in the 
last review; and areas for improvement.

Overall the review found that the Board had 
mostly continued to work very effectively; 
that each Director contributes effectively 
and demonstrates full commitment to his/
her duties; that the Board was effectively 
chaired; and that good progress had been 
achieved in many of the areas identified for 
action in the last independent review at the 
end of 2010. In particular in the areas of 
succession planning; risk management with 
the establishment of a Group Risk Committee; 
increased Board exposure of senior managers 
from the UK business through attendance 
at dinners with Non-Executive Directors 
without Executive Directors being present 
and discussion at Board level of talent profiles 
of existing managers identified as having 
executive potential.

The particular themes and areas of focus 
identified during the 2013 review included:

 >  Allow the new Chair of Risk to develop 
the appropriate strategy to achieve the 
requisite balance and focus between 
procedural and substantive aspects of 
risk and to create the most efficient and 
effective reporting materials

 >  Create a clear structure in presenting 
materials that shows the original 
forecast, agreed approach and any 
assumptions made at the time and the 
bridge to the current position showing 
changes to current forecast and 
suggested approach

 >  Create an action list and tracker of 

agreed recommendations in the Board 
pack and review at each meeting to 
ensure progress is made

 >  The Board to set annually the key 

objectives of the Board

 >  On an annual basis review the 

calendar and location of meetings 
to optimise balance

 >  Invite external experts to present on 

customers, competitors, and/or social 
trends every one to two years to provoke 
thinking and debate in advance of likely 
changes in customer preferences and/or 
competitor practices

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During the year and in order to provide regular 
feedback as to the effectiveness of each 
Board meeting, the Board continued with 
the process of Directors providing feedback, 
via the completion of an online questionnaire, 
on such pertinent topics as the efficacy 
of the presentation of discussion topics; 
whether time available for the meeting 
was used effectively; and what areas 
could be improved upon.

The Chief Executive to whom they report, 
appraises annually the performance of the 
individual Executive Directors. The Chairman, 
taking into account the views of the other 
Directors, reviews the performance of the 
Chief Executive. The performance of the 
Chairman is reviewed by the Board led 
by the Senior Independent Director (SID). 
Following the latest review, the SID considered 
and discussed with the Chairman the 
comments and feedback that had been 
received from the Directors as part of the 
Chairman’s evaluation questionnaire, and 
was able to confirm that the performance 
of the Chairman continues to be effective 
and that he continues to demonstrate 
appropriate commitment to his role. 

The Roles of the Chairman 
and Chief Executive
The Board has approved a statement that 
sets out the clear division of responsibilities 
between the Chairman and the Chief 
Executive. The Chairman is primarily 
responsible for the leadership and workings 
of the Board, setting its agenda, and 
monitoring its effectiveness. The Chairman 
is not involved in the day-to-day management 
of the business. Save for matters reserved for 
decision by the Board, the Chief Executive, 

with the support of the other Executive 
Directors, is responsible for proposing 
the strategy to be adopted by the Group; 
running the business in accordance with 
the strategy agreed by the Board; and 
implementing specific Board decisions 
relating to the operation of the Group. 
The statements of division of responsibilities 
and matters reserved for decision by the 
Board are reviewed annually.

Board Balance and Independence
The Board continues to give careful 
consideration to its structure and balance 
particularly given several Directors will reach 
nine years’ service in the next two to three 
years. In this context the Group is mindful 
of the need to refresh Board and committee 
membership in an orderly manner so as to 
maintain the continuity of Board process 
and the strength of personal interaction 
which underlies the effectiveness of the 
Board as a team. The Board remains 
satisfied that it has the appropriate balance 
of skills, experience, independence and 
knowledge of the Group to enable it and 
its Committees to discharge their duties 
and responsibilities effectively, as required 
by the Code.

The table below details the length of service of 
the Chairman and each of the Non-Executive 
Directors and illustrates the balance of 
experience and fresh perspectives.

The Board currently comprises thirteen 
Directors, the Chairman (who was independent 
on appointment), three Executive Directors, 
eight independent Non-Executive Directors, 
and one Non-Executive Director, Manfred 
Aldag, who is employed by a significant 
shareholder and is not, therefore, considered 

independent. There is no requirement that 
the significant shareholder has representation 
on the Board and, accordingly, Mr Aldag’s 
appointment is subject to the same 
appointment and removal process as the 
other Board Directors. As can be seen from 
the Directors’ biographies on pages 38 to 39, 
the Directors have a broad range of skills 
and experience and can bring independent 
judgement to bear on issues of strategy, 
performance, resources and standards of 
conduct which are integral to the success 
of the Group.

As part of the ongoing review of the balance 
and composition of the Board and in the 
context of several of the Non-Executive 
Directors reaching their maximum term 
over the next two years, the Nomination 
Committee initiated the process of recruiting 
a Non-Executive Director with experience of 
managing risk in a financial services context 
and someone capable of taking over as 
Chair of the Group Risk Committee when 
Martin Jackson steps down from that role 
at the AGM in April 2014. Appointments 
to the Board are the responsibility of the 
Board as a whole, acting on the advice 
and recommendations of the Nomination 
Committee. Appointments are made on 
merit and against objective criteria, having 
due regard to the benefits of diversity, 
including gender. Following a formal, rigorous 
and transparent process implemented and 
led by the Nomination Committee the Board 
was delighted to appoint Jean Park as an 
independent Non-Executive Director with 
effect from 17 January 2014. Jean joined as 
a member of the Risk and Remuneration 
Committees on appointment and will be 
subject to election by shareholders at the 
forthcoming AGM. 

Current length of service as Chairman or a Non-Executive Director at 31 December 2013

Director

Date of Appointment

Length of service as at 31 December 2013

Alastair Lyons (Chairman)

1 July 2000

Manfred Aldag

13 March 2003

John Sussens

19 August 2004

Martin Jackson

19 August 2004

Margaret Johnson

4 September 2006

Lucy Kellaway

4 September 2006

Colin Holmes

3 December 2010

3yrs 1mth

Roger Abravanel

6 March 2012

Annette Court

21 March 2012

1yr 10mths

1yr 9mths

Jean Park

17 January 2014

n/a

13yrs 6mths

10yrs 9mths

9yrs 4mths

9yrs 4mths

7yrs 4mths

7yrs 4mths

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATIONGOVERNANCE REPORT CONTINUED

EFFECTIVENESS CONTINUED

“

The Company 
attaches 
considerable 
importance to 
communications 
with shareholders 
and engages with 
them regularly.”

Board Balance and Independence continued
Although Colin Holmes holds, with 
Alastair Lyons, a cross-directorship in 
Bovis Homes Group plc, the Board has 
determined that Colin Holmes remains 
independent in character and judgement 
and that his holding of a cross-directorship 
does not affect his ability to present an 
objective, rigorous and constructive challenge 
to the assumptions and viewpoints presented 
by management and the Board.

The Board, having given thorough 
consideration to the matter, considers 
eight of the Non-Executive Directors to 
be independent and is not aware of any 
relationships or circumstances which are 
likely to affect, or could appear to affect, 
the judgement of any of them. It is the 
view of the Board that the independent 
Non-Executive Directors are of sufficient 
calibre and number that their views carry 
significant weight in the Board’s 
decision making. 

Independent Non-Executive Directors 
are currently appointed for fixed periods 
of three years, subject to election by 
shareholders. The initial three-year period 
may be extended for two further three-year 
periods subject to re-election by shareholders. 
Their letters of appointment may be 
inspected at the Company’s registered 
office or can be obtained on request from 
the Company Secretary.

Although the Chairman has served in that 
role since July 2000 the Board remains of 
the view that he should continue in office. 
The Chairman, along with all the Directors, 
seeks election by shareholders annually. 

The Chairman performs a number of other 
non-executive roles outside the Group and 
details of these are included in the Chairman’s 
biography. The Board continues to be 
satisfied that these other commitments are 
not such as to interfere with the performance 
of his duties within the Group and will not 
impact on his ability to allocate sufficient 
time to discharge effectively his responsibilities 
to the Group. 

John Sussens is the Senior Independent 
Non-Executive Director (SID). He is available 
to shareholders if they have concerns that 
contact through the normal channels of 
Chairman, Chief Executive, or Chief Financial 
Officer has failed to resolve or for which 
such contact is inappropriate. 

He is also responsible for leading the Board’s 
discussion on the Chairman’s performance 
and the appointment of a new Chairman, 
as and when appropriate. 

John Sussens and Martin Jackson, both having 
served for nine years as Non-Executive 
Directors, will be retiring from the Board at 
the forthcoming AGM in April 2014 and will 
not be submitting themselves for re-election 
by shareholders. Colin Holmes will become 
SID when John steps down at the AGM in 
April and it is anticipated that this will be a 

smooth transition given Colin’s knowledge 
and experience of the Group gained through 
his Board position and Chairmanship of the 
Audit Committee. From April, Annette 
Court will replace John as Chair of the 
Remuneration Committee and Jean Park 
will replace Martin Jackson as Chair of the 
Group Risk Committee.

In accordance with the requirement under 
the Code for annual election of Directors, 
all Directors will be submitting themselves 
for re-election by shareholders at the 
forthcoming AGM. The Board is satisfied 
that all are properly qualified for their 
reappointment by virtue of their skills and 
experience and their contribution to the 
Board and its Committees.

The Directors are given access to independent 
professional advice at the Group’s expense, 
should they deem it necessary to carry out 
their responsibilities.

Professional Development
On appointment, Directors take part in 
a comprehensive induction programme 
whereby they receive financial and 
operational information about the Group; 
details concerning their responsibilities 
and duties; as well as an introduction to 
the Group’s governance, regulatory and 
control environment.

This induction is supplemented by visits to 
the Group’s head office in Cardiff, overseas 
offices, and meetings with members of 
the senior management team and their 
departments. Development and training 
of Directors is an ongoing process. Throughout 
their period in office the Directors are regularly 
updated on the Group’s business; legal 
matters concerning their role and duties; 
the competitive environments in which the 
Group operates; and any other significant 
changes affecting the Group and the industry 
of which it is a part. All Board members are 
also encouraged to attend relevant training 
courses at the Company’s expense.

The Board receives presentations from 
senior managers within the Group on a 
regular basis and Non-Executive Directors 
are encouraged to make informal visits to 
different parts of the Group to meet with 
local management.

Engagement with Shareholders
The Company attaches considerable 
importance to communications with 
shareholders and engages with them 
regularly. Open and frequent dialogue 
with investors enables them to understand 
fully the Group’s strategy, objectives and 
governance. The Investor Relations team 
has day-to-day primary responsibility for 
managing communications with institutional 
shareholders through a combination 
of briefings to analysts and institutional 
shareholders, both at the half-year and 
full year results. A number of analysts 
and investors visited the Group’s Cardiff 

44

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“

All shareholders are 
invited to attend the 
Company’s Annual 
General Meeting 
(AGM). The Chairs 
of the Audit, 
Remuneration, 
Nomination and 
Group Risk 
Committees attend 
the AGM along with 
the other Directors 
and are available 
to answer 
shareholders’ 
questions on the 
activities of the 
committees 
they chair.”

office during the year to meet with the 
Executive Directors and senior management 
in order to get a better understanding of 
how the Group operates and how it intends 
to achieve its strategic and operational 
objectives. Senior Executives from the 
Group’s overseas businesses also visit the 
UK in order to present to, and meet with, 
analysts and investors. Site visits and 
individual discussions with the Executive 
Directors are also arranged throughout 
the year with individual shareholders. 

In addition the Chairman had individual 
meetings during the year with major 
shareholders and reported to the Board 
on issues raised with him. 

This is supplemented by feedback to the 
Board on meetings between management 
and investors. External analysts’ reports are 
circulated to all Directors by the Company 
Secretary. In addition, the Investor Relations 
team produces a quarterly Investor Relations 
Report that is circulated to the Board. The 
Report contains an analysis of share price 
performance; a summary of analyst reports 
received during the month and of meetings 
that have been held with investors and analysts; 
together with details of any significant 
changes to the shareholders’ register.

The Senior Independent Director has specific 
responsibility to be available to investors 
who have any issues or concerns, and in 
cases where contact with the Chairman, 
Chief Executive Officer and Chief Financial 
Officer has either failed to resolve their 
concerns, or for where such contact is 
inappropriate. No such concerns have 
been raised in the year under review.

All shareholders are invited to attend the 
Company’s Annual General Meeting (AGM). 
The Chairs of the Audit, Remuneration, 
Nomination and Group Risk Committees 
attend the AGM along with the other Directors 
and are available to answer shareholders’ 
questions on the activities of the committees 
they chair. Shareholders are also invited 
to ask questions during the meeting and 
have an opportunity to meet with Directors 
after the formal business of the meeting has 
been concluded. Details of proxy voting by 
shareholders, including votes withheld, are 
made available on request and are placed 
on the Company’s website following 
the meeting.

The Group maintains a corporate website 
(www.admiralgroup.co.uk) containing a 
wide range of information of interest to 
institutional and private investors. 
The major shareholders of the Company 
are listed on page 65

Conflicts of Interest
In compliance with the requirements of the 
Companies Act 2006 regarding Directors’ 
duties in relation to conflicts of interest, the 
Group’s Articles of Association allow the 
Board to authorise potential conflicts of 
interest that may arise and to impose such 
limits as it thinks fit. The Company has put in 
place procedures to deal with conflicts of 
interest. These procedures include each 
Board member completing, annually, a 
conflict of interest questionnaire that sets 
out any situation in which they, or their 
connected persons have, or could have, 
a direct or indirect interest that could 
conflict with the interests of the Company. 
Any current directorships that they, or their 
connected persons hold, any advisory roles 
or trusteeships held, together with any 
companies in which they hold more than 
1% of the issued share capital are also 
disclosed. These procedures were reviewed 
by the Board in December 2013 and it 
was concluded that they continued to 
operate effectively.

Board Committees
The Board has delegated authority to a 
number of permanent committees to deal 
with matters in accordance with written 
Terms of Reference. The principal committees 
of the Board – Audit, Remuneration, Risk 
and Nomination – all comply fully with the 
requirements of the Code. 

All committees are chaired by an Independent 
Director, except the Nomination Committee 
which is chaired by the Chairman of the Board, 
and comprise a majority of Independent 
Directors. Appointments to the committees 
are made on the recommendation of the 
Nomination Committee and are for a period 
of up to three years, which may be extended 
for two further three-year periods, provided 
the Director remains independent. The 
committees are constituted with written 
Terms of Reference that are reviewed annually 
to ensure that they remain appropriate and 
reflect any changes in good practice and 
governance. These Terms of Reference are 
available on request from the Company 
Secretary and can also be found on the 
Company’s website: www.admiralgroup.co.uk. 
Directors are fully informed of all Committee 
matters by the committee Chairmen reporting 
on the proceedings of their committee at 
the subsequent Board meeting. Copies of 
committee minutes are also distributed to 
the Board. Committees are authorised to 
obtain outside legal or other independent 
professional advice if they consider it 
necessary. The Chairman of each committee 
attends the AGM to respond to any 
shareholder questions that might be raised 
on the committee’s activities.

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATIONREPORT OF THE AUDIT COMMITTEE

STATEMENT FROM COLIN HOLMES
CHAIRMAN OF THE AUDIT COMMITTEE 

Dear Shareholder,
I’m pleased to provide an update on the main activities of Admiral’s 
Audit Committee during 2013.

The key focus of the Committee’s work has, as usual, been to support 
the Board in its oversight of fi nancial reporting and the control 
environment across the Group. The key accounting judgement 
in the Group’s fi nancial statements continues to be the setting of 
insurance claims reserves, and the Committee placed considerable 
focus on reviewing the recommendations of management and 
discussing the key reserving judgements with the Group’s 
independent actuaries and external auditor. The Committee also 
reviewed the Group’s Reserving Policy which, with appropriate 
amendments, was subsequently approved by the Board.

The Committee studied a number of key control issues, highlighted 
through a range of different sources including the risk register, 
internal audit and the Committee’s previous work. In each case the 
Committee found the responses and action plans from management 
appropriate to the issues raised. With the scale of the Group’s 
international activities increasing, the Committee also took the 
opportunity to more formally document the relationship between 
the Group Head of Internal Audit and the international subsidiaries.

The Committee also considered, with management and the Group’s 
auditor, the matters raised in 2012 Annual Report and Accounts 
review letter received by the Group from the Financial Reporting 
Council (FRC). The Group was able to respond satisfactorily to each 
of the queries raised by the FRC, but as part of the review process 
agreed a revised disclosure on grossing up expenses within the 
income statement. Additionally, the Committee received 
presentations from the Group’s auditors on relevant accounting, 
regulatory and corporate governance changes, ensuring their 
impact had been fully considered by the Group.

I hope you fi nd the above summary, and the more detailed report, 
both useful and informative.

Colin Holmes
Chairman of the Audit Committee
4 March 2014

The Audit Committee’s Primary 
Responsibilities are to:
 >  Monitor the integrity of the Group’s 
fi nancial statements and any formal 
announcement relating to the Group’s 
fi nancial performance, reviewing any 
signifi cant fi nancial reporting 
judgements which they contain
 >  Keep under review the effectiveness 
of the Company’s internal fi nancial 
controls, internal control and risk 
management systems

 >  Review the Group’s procedures for 

handling allegations from whistleblowers 
and for detecting fraud

 >  Monitor and assess the role and 

effectiveness of the Group’s internal 
audit functions in the context of the 
Group’s overall internal control and risk 
management systems

 >  Consider and make recommendations 
to the Board, to be put to shareholders 
for their approval at the AGM, in relation 
to the appointment, reappointment and 
removal of the Group’s external auditor

 >  Review the external auditor’s 

independence and objectivity and the 
effectiveness of the audit process
 >  Review the policy on the engagement 
of the external auditor to provide 
non-audit services, considering the 
relevant regulatory guidance regarding 
the provision of non-audit services by 
the external auditor

46

Admiral Group plc
Admiral Group plc  Annual Report and Accounts 2013
Admiral Group plc  Annual Report and Accounts 2013
Admiral Group plc  Annual Report and Accounts 2013

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SUMMARY OF ACTIVITIES DURING 2013

During the Year the Committee Reviewed the Following:

 > The Annual Report and interim results

 >  Reports from the internal audit departments within the Group on the effectiveness 
of the Group’s risk management and internal control procedures, details of key 
audit findings, and actions taken by management to manage and reduce the 
impact of the risks identified

 >  Reports from the external auditor on the principal findings from its review of the 
Group’s systems and controls, and on its key accounting and audit issues and 
conclusions on the half and full year reporting

 >  Reports from the Chair of the Group Risk Committee on the principal risks faced 

by the Group and the work undertaken by the Committee to ensure risk is 
appropriately managed

 >  Presentations from independent actuaries to assist the Committee in concluding 

on the adequacy of the Group’s reserves

 >  The Group’s Reserving Policy as drafted by management to develop a final 

version that was approved by the Board

 >  Reports from the external auditor on its proposed audit scope, fees, audit 

findings, and auditor independence

 >  Performance and effectiveness of the internal audit department including review 

of the results of the external effectiveness review of internal audit

 >  All reports from internal audit including management responses to the 

conclusions set out in the reports

 >  The recommendation to more formally describe the relationship between the 

Group Head of Internal Audit and the international subsidiaries

 >  The effectiveness of the Group’s Whistleblowing Policy which sets out the 
arrangements for raising and handling allegations from whistleblowers

 > The effectiveness of the procedures for detecting fraud

 >  The committee also had presentations and discussions on a range of important 
issues including the approach to reserving within the Group, a review of large 
claims and profit commission arrangements

 >  The 2012 Annual Report and Accounts review letter from the FRC and considered, 

with external auditor, the response of management to the issues raised

 > Its own Terms of Reference

 > Its own effectiveness

Membership
Membership of the Committee at the end of 
the year was: Colin Holmes (Chair), Margaret 
Johnson and Annette Court. Composition 
of the Committee is well balanced, with 
Committee members having a broad range 
of financial and business experience such 
that they are able to effectively analyse, 
challenge and debate the issues that fall 
within the Committee’s remit.

The Company Secretary acts as secretary 
to the Committee. The Committee meets at 
least four times per year and has an agenda 
linked to events in the Company’s financial 
calendar and other important issues that 
arise throughout the year which fall for 
consideration by the Committee under 
its remit.

The Board considers that the members 
of the Committee have the appropriate 
competence and experience necessary to 
contribute meaningfully to the Committee’s 
deliberations and further considers that 
Colin Holmes (Committee Chair), as a 
Chartered Management Accountant, has 
appropriate recent and relevant financial 
experience having previously been the 
UK Finance Director for Tesco plc. 

The Committee is kept up to date with 
changes to accounting standards and 
relevant developments in financial reporting, 
company law, and the various regulatory 
frameworks through presentations from 
the Group’s external auditor, Deputy Chief 
Financial Officer and Company Secretary. 
In addition members attend relevant 
seminars and conferences provided by 
external bodies. The Terms of Reference 
of the Audit Committee include all the 
matters required under the Code.

Other individuals such as the Chief Financial 
Officer (and his Deputy), Chief Operating 
Officer, Chief Executive Officer, Chairman 
of the Board, the Heads of Risk, Compliance 
and Internal Audit, and representatives of 
different parts of the Group may be invited 
to attend all or part of any meeting as and 
when appropriate. The external auditor was 
invited to attend all of the Committee’s 
meetings held in 2013, excepting those agenda 
items when its own performance was to be 
reviewed and provision of non-audit services 
discussed. In addition, a number of private 
meetings were held between members of 
the Committee and the auditor.

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATIONREPORT OF THE AUDIT COMMITTEE CONTINUED

Significant Issues Considered 
by the Committee
After discussion with both management 
and the external auditor, the Audit 
Committee determined that the key risks 
of misstatement of the Group’s financial 
statements related to: insurance liabilities; 
profit commissions; and both co-insurance 
and reinsurance contracts.

These issues were discussed with 
management during the year and with the 
auditor at the time the Committee reviewed 
and agreed the auditor’s Group audit plan; 
when the auditor reviewed the interim 
financial statements in August 2013 and also 
at the conclusion of the audit of these full 
year financial statements.

Insurance Liabilities
The Audit Committee considered the 
provision for claims outstanding comprising 
provisions for the estimated cost of setting 
all claims incurred but unpaid as at the 
balance sheet date, whether reported or 
not. The Board has approved a Reserving 
Policy that sets out the methodology by 
which management sets reserves in the 
financial statements that are sufficient, to a 
high degree of likelihood, to cover any 
liabilities that can be reasonably assumed to 
arise from business earned up to the 
valuation date. The approach is to ensure 
that an appropriate margin is provided 
above actuarial best estimates to allow for 
uncertainty and volatility.

The Audit Committee held separate 
meetings with the Group’s external 
actuaries at which there was challenge and 
debate of the methodology used and best 
estimates developed by the external 
actuaries and recommended for adoption 
by management and the Group’s internal 
actuary. At these meetings management 
provided further information on the 
reserving levels proposed and were 
challenged by the Committee as to their 
adequacy and level of inherent prudency. 

Whilst acknowledging that the setting of 
reserves to cover future claims is a complex 
and judgemental area and having had the 
opportunity at the separate meetings 
referred to above to consider and question 
the recommended best estimates, the 
Committee is satisfied that an appropriate 
process has been followed and that there 
has been scrutiny, challenge and debate to 
give confidence that the reserving levels set 
provide an appropriate margin above best 
estimates and allowed for a level of prudency. 

The Audit Committee also received an update 
from the auditor regarding the procedures it 
had used to test management’s methodology 
in setting best estimates and considered the 
auditor’s assertion that it had challenged the 
reserving approach taken by management and 
was satisfied with management’s assumptions 
and that the Group’s approach to setting 
reserves was in compliance with current 
accounting standards.

Profit Commission
The Committee considered the impact on 
profit commission income of future changes 
in claims reserves as the recognition of this 
income is dependent on the loss ratio 
booked in the financial statements and 
cash receivable is dependent on actuarial 
projections of ultimate loss ratios.

The Committee received a detailed paper 
from the Deputy Chief Financial Officer which 
provided an analysis of profit commission, 
its accounting treatment and the risks to this 
income stream. In addition, the Committee 
considered legal advice obtained on the 
Group’s reinsurance and co-insurance 
contracts and was able to gain assurance 
that the profit commission clauses operated 
effectively, that profit commission was correctly 
accounted for by the Group, and that it 
was in accordance with the contractual 
arrangements that were in place. 

The Audit Committee considered the auditor’s 
overall findings on this area which indicated 
that it considered the profit commission 
recognised was appropriate in the context 
of the financial statements as a whole.

Co-insurance and Reinsurance
The Group has in place a number of 
proportional risk sharing agreements, where 
insurers outside the Group underwrite a 
majority of the risk generated, either through 
co-insurance or reinsurance contracts. There 
is judgement involved in the assessment of 
whether significant risk has transferred which 
impacts on the appropriate accounting.

The Committee considered key accounting 
judgements as part of its review and approval 
of Group financial statements at interim and 
year-end meetings. The Committee received 
reporting from the Group Finance team that 
supported key accounting estimates and 
judgements and this formed the basis for the 
Committee’s discussion. Risk transfer was 
considered on a periodic basis or more 
frequently in the case of changes to contractual 
arrangements. In the light of the information 
received by the Committee, the Committee 
considered that the appropriate risk transfer 
had taken place.

Recognition of Intra-group Trading
The Committee considered and reviewed 
the following unadjusted difference, reported 
by the external auditor, relating to intra-group 
trading which had not been eliminated 
on consolidation. 

Management confirmed to the Committee 
that although the auditors continued to 
report an unadjusted difference in relation 
to intra-group trading between Admiral and 
Confused.com in the UK as a result of their 
inclusion on the insurance panel, management 
had opted not to make the elimination 
adjustments as the effect would be misleading 
on the key ratios used by the industry and 
also due to consistency with prior years. 
KPMG confirmed that although this was an 
unadjusted difference, it was both immaterial 
and consistent with prior years.

The Committee fully considered and 
challenged management on the approach 
they had taken not to make elimination 
adjustments on the grounds of immateriality. 
Following comprehensive review, the 
Committee confirmed its acceptance of 
management’s position on the basis that 
accounting for intra-group trading in this 
way was acceptable given the immateriality 
of the sums involved and resulted in a better 
overall presentation of the financial statements. 

Misstatements
Aside from the intra-group trading issue noted 
above, no misstatements were reported by 
the auditor to the Committee and no material 
amounts remain unadjusted. The Committee 
confirms that it is satisfied that the auditor 
has fulfilled its responsibilities with diligence 
and professional scepticism.

After reviewing the presentations and 
reports from management and consulting 
where necessary with the auditors, the 
Committee is satisfied that the financial 
statements appropriately address the 
critical judgements and key estimates (both 
in respect to the amounts reported and the 
disclosures). The Committee is also satisfied 
that the significant assumptions used for 
determining the value of assets and 
liabilities have been appropriately 
scrutinised, challenged and are 
sufficiently robust. 

48

Admiral Group plc  Annual Report and Accounts 2013

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Non-Audit Fees
During the year the Committee reviewed its 
policy on non-audit services that sets out the 
procedure for approval, by the Committee, 
of expenditure with the Group’s auditor of 
over £30,000, including the process where 
it is necessary for approval of such work to 
be given outside of the normal Committee 
meeting timetable. Such circumstances will 
require the approval of the Audit Committee 
Chair who will consider and approve such fees 
on behalf of the Committee and will ensure 
that auditor independence and objectivity 
are not compromised. Such approval of fees 
in excess of £30,000 will then be notified by 
the Committee Chair to the next Committee 
meeting following approval. The Group’s 
auditor, KPMG Audit plc, provides some 
non-audit services, the majority of which 
comprise compliance and advisory services 
related to various taxation issues within the 
Group, and which are not considered by the 
Committee to compromise its independence 
and objectivity as auditor. This decision is 
typically based on the merit of using KPMG’s 
existing knowledge of the Group’s business; 
its particular expertise in relation to the 
advice sought on each relevant transaction 
and the consequent value added and inherent 
saving of fees. The level of non-audit fees is 
reviewed at each Committee meeting and 
details are included in the Annual Report.

Effectiveness of the External Audit Process
The Committee undertakes an annual 
review to assess the independence and 
objectivity of the external auditor and the 
effectiveness of the audit process, taking 
into consideration relevant professional 
and regulatory requirements, the progress 
achieved against the agreed audit plan, 
and the competence with which the auditor 
handled the key accounting and audit 
judgements. Following this review the 
Committee concluded that the auditor, 
KPMG Audit plc, remained independent 
and provided a service that was robust 
and fit for purpose. 

Audit Tender
The Committee has noted that the Code 
has introduced new recommendations that 
audits should be put out for tender at least 
every 10 years. The last such tender was 
carried out by the Group in 2006. In view 
of the high quality of service received by 
the Group from the auditor; and the fresh 
perspective provided by the recent rotation 
of the audit engagement partner in 2011; the 
Committee recommended that a re-tender 
process should not be undertaken in 2013 but 
that the relationship with and effectiveness 
of KPMG should be kept under review. 
A resolution for the reappointment of KPMG 
as auditor will, therefore, be proposed at the 
forthcoming AGM. There are no contractual 
obligations that restrict the Group’s choice 
of external auditor. 

In line with the recent findings of the UK 
Competition Commission and the Guidance 
for Audit Committees issued by the FRC, it 
is the Committee’s intention to put the audit 
services contract out to tender at the end 
of the five-year rotation of the current audit 
engagement partner. Therefore, the audit 
for the year ending 31 December 2016 will 
be put out to tender in 2015. The Committee 
continues to monitor the changes proposed 
by the European Union and UK Competition 
Commission in respect of auditor services 
and re-tendering which remains a work 
in progress. 

Internal Audit 
The Group Head of Internal Audit attends 
all Audit Committee meetings and provides 
a range of presentations and papers to the 
Committee, through which the Committee 
monitors the effectiveness of the Group’s 
internal controls. The Committee reviewed 
and approved the Group Internal Audit 
Terms of Reference which set out the role; 
objectives; reporting lines and accountability; 
authority; independence; and objectivity 
of the internal audit function. The role and 
competence of each internal audit function 
across the Group was also assessed and 
considered by the Committee. It was agreed 
that the Group Head of Internal Audit would 
have increased responsibility to ensure the 
quality of the internal audit activities in the 
Group’s overseas locations. 

Members of the Committee also receive 
all issued audit reports, enabling them to 
challenge the reports’ content and related 
recommendations. The Committee 
approves the internal audit programmes 
at the start of each calendar year whilst the 
effectiveness and workload of the internal 
audit functions and the adequacy of 
available resources are monitored 
throughout the year. 

In accordance with agreed parameters, 
the overseas operations in Spain, Italy 
and the USA have their own locally based 
internal auditors, who report to their 
respective country heads. All reports 
are evaluated by the Group Head of 
Internal Audit to ensure the quality and 
effectiveness of the reported findings. 
In addition, the UK internal audit department 
carries out high level governance reviews 
of all foreign operations, assessing the 
internal control frameworks and system of risk 
management. The overseas internal auditors 
attend Committee meetings periodically. 

Committee Effectiveness Review
As part of the Committee’s detailed annual 
review of its performance and processes, 
each Committee member completed a 
comprehensive online questionnaire 
designed to provide objective assessment 
of the Committee’s performance, including 
its effectiveness in monitoring internal and 
external audit. The Committee discussed 
the results of the review and it was concluded 
that the Committee and the audit process 
were effective; that the Committee had full 
access to all the information it required; that 
the Committee had appropriate Terms of 
Reference; and that it was adequately 
discharging its responsibilities. 

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATIONREPORT OF THE GROUP RISK COMMITTEE

STATEMENT FROM MARTIN JACKSON
CHAIRMAN OF THE GROUP RISK COMMITTEE

The work of the Committee is supported by 
more detailed work undertaken by Executive 
Risk Management Committees in each of 
the Group’s operational entities. The 
membership of the UK Risk Management 
Committee includes the Group Chief 
Executive and the Chief Operating Offi cer. 
Membership of the other UK and overseas 
Committees includes the Managing Director 
of the operation. At each meeting, the Risk 
Management Committees consider signifi cant 
movements in the operation’s risk profi le, 
any risks that have arisen and any emerging 
risks. Risk Management Committees also 
assess and monitor any regulatory issues, 
ensuring that their resolution and the action 
taken are appropriately recorded. In the UK, 
the Risk Management Committee receives 
regular information on conduct risk, such 
as complaint handling reports and other 
management information.

The Committee Chairman reports formally 
to the Board on its proceedings after each 
meeting on all matters within its duties and 
responsibilities, as set out in previously 
circulated minutes to the Board. The 
Committee Chairman also reports on the 
activities of the Committee in a formal 
written report that is submitted to and 
discussed by the Board every six months.

In December 2013 the Committee carried 
out a review of its effectiveness. The process 
was led by the Chair of the Committee, with 
support from the Company Secretary, and 
consisted of each Committee member 
completing a questionnaire in which they 
were asked to evaluate the performance 
of the Committee against set criteria that 
included time management and Committee 
composition; Committee processes and 
support; and priorities for change. The 
results of the evaluation were discussed 
at the Committee meeting in January 2014 
and it was concluded that overall the 
Committee was operating effectively and 
within its remit. However, there were some 
areas that were identifi ed for improvement, 
including reducing the length of meetings 
to improve the effectiveness of the Committee, 
with greater focus on the main risks affecting 
the business and less time spent on 
operational detail, which will continue 
to be monitored by the Risk department.

Internal Control and Risk Management 
The Board is ultimately responsible for 
the Group’s system of internal control and, 
through the Audit Committee, has reviewed 
the effectiveness of these systems. The 
systems of internal control over business, 
operational, fi nancial, and compliance risks 
are designed to manage rather than eliminate 
the risk of failure to achieve business objectives 
and can only provide reasonable and not 
absolute assurance against material 
misstatement or loss. 

Dear Shareholder,
During the year the focus of the Committee remained on ensuring 
that the Group is able to operate within the Board’s approved strategy 
and stated risk appetite and that the Group’s risk management 
framework is appropriately structured and effectively implemented. 

The Committee is pleased to welcome Jean Park who joined the 
Committee on appointment in January 2014. Jean brings a wealth 
of risk governance experience to the Committee gained during her 
time as Group Chief Risk Offi cer for Phoenix Group. Jean will take 
over from me as Chair of the Committee when I step down in April 2014. 
Mindful of the need to keep under review and strengthen where 
necessary the risk capability within the Group, James Armstrong 
has been appointed as Director of Risk. Given his experience in this 
area, I am sure that James will be a valuable addition to the risk team.

Martin Jackson
Chairman of the Group Risk Committee
4 March 2014

Membership at the end of the year was: 
Membership at the end of the year was: 
Annette Court, Martin Jackson (Chair), 
Annette Court, Martin Jackson (Chair), 
David Stevens and John Sussens.

The Company Secretary acts as secretary 
to the Committee. The Committee met 
four times during the year.

The duties and responsibilities of the 
Committee are set out in Terms of 
Reference that were approved by the Board 
in January 2013 and updated and approved 
in January 2014. The responsibilities of the 
Committee can be summarised as: 

 >  Agreeing the Group’s risk management 
framework, including the remits of Risk 
Management Committees that are 
established within each of the Group’s 
operational entities and overseeing the 
risk management functions

 >  Monitoring the Group’s prudential risk 
exposure, which includes ensuring that 
the Group’s capital resources and liquidity 
profi le are appropriate to its needs whilst 
meeting minimum regulatory 

requirements, including overseeing and 
requirements, including overseeing and 
challenging the design and execution of 
challenging the design and execution of 
the Group’s stress and scenario testing
 >  Ensuring the adequacy and effectiveness 
of the Group’s systems and controls 
for the prevention of fi nancial crime, 
including prevention of bribery and 
adequacy of anti-money laundering 
and data protection systems and controls

 >  Monitoring the adequacy and 

effectiveness of the Group’s 
compliance functions

 >  Reviewing the Group’s progress towards 
achieving Solvency II compliance
 >  Reviewing compliance with Group 
policies, including the established 
Reserving Policy and process

 >  Considering and recommending to 

the Board for approval the Group’s risk 
appetite, including any changes to the 
appetite for each material type of risk 
faced by the Group

50

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SUMMARY OF KEY ACTIVITIES DURING 2013

During the Year the Committee Reviewed the Following:

 >  Reviewed the Group’s risk appetite and profile of material risks

 >  Considered the adequacy of risk mitigation measures and contingency plans

 >  Reviewed the Group’s risk strategy in the context of the Group’s agreed 

strategic objectives

 >  Monitored the Group’s progress towards implementation of Solvency II and plans 

for compliance with the EIOPA interim guidelines

 >  Recommended to the Board approval of the Group Individual Capital Assessment

 >  Approved the design and reviewed the results of the stress and scenario 

testing programme

 >  Reviewed in-depth analysis of a number of the Group’s most significant risk areas, 

including insurance risk in the UK Car Insurance operation

 >  Monitored key risk indicators within the overall risk management framework

 >  Reviewed management information on conduct risk and complaints within the 

Group. From January 2014 the Committee Chairman provides a quarterly written 
report to the Group Board on conduct risk and complaints

 >  Reviewed its own Terms of Reference

 >  Approved a number of new/revised key risk management policies

 >  Received internal presentations on a number of key risk areas including 

reinsurance, investment strategy and IT

 >  Reviewed its own effectiveness and sought to identify potential improvements that 
could be made to the Committee’s oversight of risk management in the Group

The Board is of the view that there is an 
ongoing process for identifying, evaluating 
and managing the Group’s internal controls; 
that it has been in place for the year ended 
31 December 2013; and that, up to the date 
of approval of the Annual Report and 
Accounts, it is regularly reviewed by the 
Board and accords with the internal control 
guidance for Directors provided in the Code. 

A key element of the control system is that the 
Board meets regularly with a formal schedule 
of matters reserved to it for decision and has 
put in place an organisational structure with 
clearly defined lines of responsibility. As 
described above, in order to ensure these 
responsibilities are properly discharged, the 
Board has delegated the task of supervision 
of risk management to the Group Risk 
Committee (GRC) and of internal control 
to the Audit Committee.

There are several key elements to the risk 
management environment throughout the 
Group. These include the setting of risk 
management strategy, risk appetite and 
risk policy by the GRC; dissemination of 
that policy by the Chief Executive; delivery 

of the policy by the UK Risk Management 
Committee and the Group’s other UK and 
overseas entities through the application of 
the Group’s systems of internal control and 
risk management; and the overall assurance 
provided to the Audit Committee by internal 
audit that the systems operate effectively. 
The Board recognises that the day-to-day 
responsibility for implementing these policies 
must lie with the senior management whose 
operational decisions must take into account 
risk and how this can be controlled effectively. 
The GRC reports on its activities to the 
Audit Committee in support of the overall 
assurance provided by the Audit Committee 
that the Group’s risk management and 
compliance systems operate effectively. 

The Risk Department defines and prescribes 
the financial and operational risk assessment 
processes for the business; maintains the risk 
registers; undertakes regular reviews of these 
risks in conjunction with line management; 
and records any actual losses or near misses 
that occur as a consequence of the realisation 
of risk. The Head of Risk has responsibility 
for ensuring that managers are aware of 

their risk management obligations, providing 
them with support and advice, and ensuring 
that the risk management strategy is properly 
communicated. Reports are produced 
showing the most significant risks identified 
and the controls in place. Internal Audit uses 
the risk registers to plan and inform their 
programme of audits around the most 
significant risks to the Group to ensure that 
the prescribed controls are in place and are 
operating effectively.

The GRC, UK RMC and other UK and overseas 
committees receive reports setting out key 
performance and risk indicators and consider 
possible control issues brought to their 
attention by early warning mechanisms that 
are embedded within the operational units. 
They, together with the Audit Committee, 
also receive regular reports from the relevant 
internal audit functions, which include 
recommendations for improvement of the 
control and operational environment. Twice 
a year the Chairman of the Group Risk 
Committee provides a comprehensive written 
report to the Board on the Group’s risk 
appetite, risk strategy and risk management 
policy with focus on a consideration of the 
principal assessed exposures and the 
effectiveness of the mitigation strategies 
adopted. In addition, the Board receives 
reports from the Chairman of the Audit 
Committee as to its activities, together with 
copies of the minutes of the UK RMC and the 
GRC and Audit Committees. 

The Audit Committee’s ability to provide the 
appropriate assurance to the Board depends 
on the provision of periodic and independent 
confirmation, primarily by internal audit, that 
the controls established by management are 
operating effectively and where appropriate 
provides a high-level challenge to the steps 
being taken by the GRC to implement the risk 
management strategy. The internal audit 
functions undertake regular reviews of internal 
control systems and business processes, 
identifying control weaknesses and making 
recommendations to management on 
improvements where necessary.

In March 2014 the Board carried out the 
annual review of the effectiveness of the 
Group’s system of internal controls for the 
2013 year, also taking account of events 
since 31 December 2013, by considering 
documentation from the Audit Committee 
including the Internal Audit Annual Report 
prepared by the Group’s Head of Internal Audit.

The Board confirms that there were no 
significant issues arising during the year under 
review. However, the Board continues to review 
the adequacy of the risk management and 
control framework. As the Group’s operations 
grow, the Board looks for opportunities to 
make improvements and add appropriate 
resources when necessary.

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATIONREPORT OF THE NOMINATION COMMITTEE

STATEMENT FROM ALASTAIR LYONS
CHAIRMAN OF THE NOMINATION COMMITTEE

Dear Shareholder,
As part of the Committee’s remit to review regularly the composition 
and experience of the Board to ensure that the range of skills, breadth 
of the experience and diversity are fully considered, the Committee 
undertook a thorough review of the Group’s succession planning 
requirements given a number of Directors were coming to the end 
of their nine-year terms in the next few years, and that Independent 
Non-Executive Directors would normally be regarded as having 
lost their independence after nine years. 

It was agreed that given this degree of Board change, the Committee 
should develop a clear structured succession plan that would ensure 
appropriate action was taken well ahead of the dates on which 
individuals would be retiring in order to achieve their replacement, 
if appropriate, with individuals of the appropriate skills, experience 
and fi t to the Board. 

Alastair Lyons
Chairman of the Nomination Committee
4 March 2014

The membership of the Committee at the 
year end was Alastair Lyons (Chairman), 
Colin Holmes and Lucy Kellaway. The Company 
Secretary acts as secretary to the Committee. 
The Committee invites the Chief Executive 
to attend meetings when it deems appropriate. 
The Committee met on fi ve occasions 
during 2013.

The Committee leads the process for making 
appointments to the Board or where the 
appointee is likely to become a Board member. 
The Committee ensures there is a formal, 
rigorous and transparent procedure for 
the appointment of new Directors to the 
Board through a full evaluation of the skills, 
knowledge and experience required of 
Directors. The Committee also ensures 
plans are in place for orderly succession 
for appointments to the Board, and reviews 
the succession plans for other senior 
management positions. Responsibility 
for making senior management appointments 
rests with the Chief Executive. 

During 2013, as part of the Board’s 
commitment to review the size of the 
Board and the balance of its composition 
and having regard to the length of service 
of some of the existing Board members, 
the Board decided to initiate a search for 
a Non-Executive Director. The Group has 
in place a policy of recruiting well ahead 
of impending retirements in order to ensure 
continuity of knowledge and Board dynamics. 
The Nomination Committee led this process 
and assessed the balance of skills, knowledge, 
independence, diversity and experience 
on the Board. The Committee developed 
an appropriate specifi cation for this role 
identifying the need for the successful 
candidate to have both risk management 
experience and insurance experience.

Following this process, the Committee 
identifi ed Jean Park, who has extensive 
knowledge of risk governance and risk 
management frameworks and was, until 
June 2013, Group Chief Risk Offi cer (CRO)
for Phoenix Group, the UK’s largest specialist 
closed life and pension fund consolidator. 
A member of the Institute of Chartered 
Accountants of Scotland, she has previously 
been Head of Compliance and Audit for 
Scottish Widows and Risk Management 
Director of the Insurance and Investment 
Division for Lloyds TSB. Jean is currently 

52

Admiral Group plc  Annual Report and Accounts 2013

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“

The Group remains 
committed to 
providing equal 
opportunities, 
eliminating 
discrimination, 
and encouraging 
diversity amongst 
its workforce both 
in the UK and 
overseas.” 

a Non-Executive Director of Murray Income 
Trust plc and National House Building Council. 
There are a very limited number of individuals 
who have held the role of Chief Risk Officer 
of major insurance companies, hence the 
Nomination Committee took the opportunity 
of Jean’s retirement as CRO of the Phoenix 
Group to approach her to ascertain her 
interest in joining the Board of Admiral. 
Given her background, experience and 
competence, and the external references 
that were obtained, the Committee did not 
consider it either necessary or appropriate 
to undertake a full search led by an external 
recruitment consultancy.

Each Committee member met separately 
with Jean and agreed that, given the increasing 
focus on the governance of the Group’s risk 
management framework, Jean would bring 
invaluable risk experience to the Board. 
The Board approved the Committee’s 
recommendation and following regulatory 
approval Jean was formally appointed to 
the Board with effect from 17 January 2014.

In addition to the recruitment of Jean Park 
and in order to strengthen the Group’s risk 
capability, the Committee initiated a search 
for a Group Director of Risk (a non-Board 
position). External search consultants were 
engaged and a shortlist of candidates 
identified. James Armstrong emerged as 
a strong candidate given his experience in 
this area whilst working for Lloyds Banking 
Group and Deloitte. The Committee met 
with James and recommended that he should 
be appointed as Director of Risk. The Board 
approved the recommendation and James 
will join the Group in March 2014. 

The Board, at its meeting in January 2013, 
considered the Group’s current succession 
plan which considered the senior roles 
within the Group and identified whether 
there was emergency short term cover in 
place in the event that an individual left 
the organisation, and whether there was a 
permanent replacement available within the 
organisation, or whether the position would 
need to be filled externally. It also identified 
where there were individuals who, with 
further experience and guidance, would 
be capable of moving into particular senior 
management roles. 

At this meeting the emerging talent across 
the Group was discussed in detail with the 
Executive team identifying key individuals 
within the organisation who had impressed 
in their current roles and who had the 
potential to contribute to the business by 
working on projects in other areas of the 
Group. Such exposure would also assist 
with their development in order that, at the 
appropriate time, they might be in a position 
to succeed to senior management positions.

The Committee remains satisfied that 
succession plans for Directors and senior 
management are in place to ensure the 
continued ability of the Group to implement 
strategy and compete effectively in the 
markets in which it operates.

The Group remains strongly supportive 
of the principle of boardroom diversity, 
of which gender is an important, but not 
the only, aspect. What is important is 
diversity of thought, experience and 
approach and each new appointment must 
complement what already exists at the 
Board table. Accordingly, appointments will 
always be made on merit against objective 
criteria, including diversity, and not just to 
achieve an externally prescribed number. 
Given women already constitute over 25% 
of our plc Board, the Group has already met 
the target set for 2015 by Lord Davies in 
his report, Women on Boards. The Group 
remains committed to providing equal 
opportunities, eliminating discrimination, 
and encouraging diversity amongst its 
workforce both in the UK and overseas. 
A breakdown of the gender of Company 
Directors and senior employees at the end 
of the financial year together with details of 
the Group’s Equality, Diversity and Dignity 
at Work Policy are set out in the Strategic 
Report at page 15.

Full details of the membership, responsibilities 
and activities of the Remuneration Committee 
can be found in the Directors’ Remuneration 
Report set out on pages 55 to 64.

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATIONREPORT OF THE REMUNERATION COMMITTEE

STATEMENT FROM JOHN SUSSENS
CHAIRMAN OF THE REMUNERATION COMMITTEE

Dear Shareholder,
I am pleased to introduce the Directors’ Remuneration Report (the Report) for the year ended 31 December 2013, 
which has been prepared by the Remuneration Committee (the Committee) and approved by the Board.

This Report covers the reporting period from 1 January 2013 to 31 December 2013 and provides details of the activities 
of the Committee and Remuneration Policy of the Company. 

In August 2013, the UK Government Department of Business Innovation & Skills (BIS) published regulations setting out what 
companies must disclose in the directors’ remuneration report with the aim of improving transparency and promoting best 
practice. The Report is therefore divided into three sections:

 >  Remuneration Committee Chairman statement
 >  Directors’ Remuneration Policy, which details Admiral’s remuneration policies and links to Group strategy, as well as 

projected pay outcomes under various performance scenarios

 >  Annual Report on Remuneration, which focuses on the remuneration arrangements and outcomes for the year under 

review, and how the Committee intends to implement the Remuneration Policy in 2014

2013 has been another strong year for the Group despite a challenging external environment. The Group increased profi ts 
in the year by 7% to £370 million with a return on capital employed of 58% which supported total dividends for the fi nancial 
year of 99.5 pence per share, representing a distribution of 95% of our earnings. The Group’s strategy remains to continue 
to maximise our position in the UK while taking what we know and do well, which is internet and telephone delivery of car 
insurance and price comparison, to our overseas insurance and price comparison businesses. 

Two of the three Executive Directors are founding Directors and receive remuneration that comprises salary and modest benefi ts 
only. The Committee continues to hold the view that this is appropriate, as their signifi cant shareholdings provide a suffi cient alignment 
of their interest with those of other shareholders. In order to provide full transparency of pay arrangements for our Executive Directors, 
this Report includes single fi gure and comparative data for our CFO as well as for our CEO, as the pay arrangements for the CFO are 
more refl ective of those for (non-founder) Executives.

During the year ended 31 December 2013, the Committee met on six separate occasions. The key matters considered included:

 >  Reviewing salary and fee proposals for the Executive Directors, the Chairman and senior management
 >  Reviewing the appropriateness of the performance conditions for both the Discretionary Free Share Scheme (DFSS) and 

Free Share Incentive Plan (SIP) awards

 >  Reviewing the Company’s performance against the performance conditions applicable to the DFSS and SIP awards and 

where appropriate authorising the vesting of awards

 >  Reviewing and authorising the grant of awards under both DFSS and SIP plans
 >  Reviewing the Committee’s Terms of Reference and recommending amendments to the Board for approval
 >  Reviewing new requirements for remuneration disclosure under BIS and responding accordingly
 >  Reviewing the effi ciency of DFSS awards for overseas businesses
As the 10 year life of the DFSS expires in 2015 and given the changes in both size and geography to the business since fl otation 
in 2004, the opportunity will be taken in 2014 to review whether any changes need to be made to the DFSS scheme rules. 
These will then be put to shareholders for approval at the Group’s AGM in 2015.

John Sussens
Chairman of the Remuneration Committee 
4 March 2014

54

Admiral Group plc  Annual Report and Accounts 2013

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DIRECTORS’ REMUNERATION REPORT

DIRECTORS’ REMUNERATION POLICY

Compliance Statement
This Remuneration Report has been 
prepared according to the requirements 
of the Companies Act 2006 (the Act), 
Regulation 11 and Schedule 8 of the Large 
and Medium–Sized Companies and Groups 
(Accounts and Reports) (Amendment) 
Regulations 2013 and other relevant 
requirements of the FCA Listing Rules. 
In addition, the Board has applied the 
principles of good corporate governance 
set out in the UK Corporate Governance 
Code (the Code), and has considered 
the guidelines issued by its leading 
shareholders and bodies such as the 
Association of British Insurers and the 
National Association of Pension Funds. 

This section of the report sets out the policy 
for Executive Directors which shareholders 
are asked to approve at the 2014 Annual 
General Meeting (AGM). The Committee 
intends that this policy will formally come 
into effect from the date of the 2014 AGM.

Remuneration paid to Executive Directors 
in 2013 and remuneration arrangements 
proposed for 2014 are set out in the 
Annual Report on Remuneration.

Key Principles of Admiral 
Remuneration Arrangements
The Group is committed to the primary 
objective of maximising shareholder value 
over time and ensuring that there is a strong 
link between performance and reward. 
This is reflected in the Group’s stated 
Remuneration Policy of paying competitive, 
performance-linked and shareholder-aligned 
remuneration packages comprising basic 
salaries coupled with participation in 
performance-based share schemes to 
generate competitive total reward packages 
for superior performance. The Board is 
satisfied that the adoption of this policy 
continues to meet the objectives of attracting 
and retaining Executives of the highest quality 
across the Group.

The Committee reviews the framework and 
remuneration packages of the Executive 
Directors and the most senior managers 
and recognises the need to ensure that 
the Remuneration Policy is firmly linked 
to the Group’s strategy, including its risk 
management approach. In setting the policy 
and making remuneration decisions, the 
Committee takes into account pay and 
conditions elsewhere in the Group. 

The main principles underlying the 
Remuneration Policy are:

 >  Competitive – the Group aims to combine 
salaries with attractive performance-
related incentives, which provide the 
potential for competitive total reward 
packages for the achievement of superior 
performance. Base salaries reflect the 
role, job size and responsibility together 
with individual performance and 
effectiveness. Prevailing market and 
economic conditions and developments 
in governance are also considered, as 
are general salary levels throughout 
the organisation. In considering total 
remuneration for the Executive Directors, 
the Committee takes into account 
remuneration in companies of a similar 
size in the financial services sector

 >  Performance linked – a significant 
part of the Executive Directors’ 
(excluding the founding Directors) 
and senior managers’ reward remains 
shareholder aligned given that it is 
determined by the Group’s earnings 
growth v LIBOR (see following 
Remuneration policy table)

 >  Transparent – all aspects of the 

remuneration structure are clear to 
employees and openly communicated 

Remuneration Policy Table
This table describes the key components of the remuneration arrangements for Executive Directors for 2013 and beyond. No changes to 
the structure of remuneration are proposed for 2014.

Purpose and link to strategy

Operation 

Opportunity and performance metrics

Base Salary
To attract and retain talent by setting 
base salaries at levels appropriate for 
the business

Salaries are reviewed annually or following 
a significant change in responsibilities.

Any salary increases are applied in line with 
the outcome of the review.

Salary levels/increases take account of:

 >  Scope and responsibility of  

the position

 >  Individual performance and  

effectiveness, and experience 
of the individual in the role

 >  Average increase awarded across 

the Group

In respect of existing Executive Directors, 
it is anticipated that salary increases will 
be in line with the increase for the general 
employee population over the term of this 
policy. In certain circumstances (including, 
but not limited to, a significant increase 
in role size or complexity) the Committee 
has discretion to make adjustments to salary 
levels to ensure they remain appropriate.

Pension
To provide retirement benefits

The Group operates a Personal Pension 
Plan, a Defined Contribution scheme.

 This is available to all employees following 
completion of their probationary period.

The Group matches employee contributions 
up to a maximum of 6% of base salary subject 
to an overall maximum employer contribution 
of £9,000. Salary is the only element of 
remuneration that is pensionable.

Henry Engelhardt and David Stevens 
have declined to be included in the plan.

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATIONDIRECTORS’ REMUNERATION REPORT CONTINUED

DIRECTORS’ REMUNERATION POLICY CONTINUED

Remuneration Policy Table continued

Purpose and link to strategy

Operation 

Opportunity and performance metrics

Other Benefits
To provide competitive benefits

Includes (but not limited to):

Benefits may vary by role.

 > Death in service scheme
 > Private medical cover
 > Permanent health insurance
 >  Relocation, at the Committee’s 

discretion

All benefits are non-pensionable.

None of the existing Executive Directors 
received total taxable benefits exceeding 
5% of salary (excluding relocation) during 
the most recent financial year, and it is 
not anticipated that the cost of benefits 
provided will exceed this level over the term 
of this policy.

The Committee retains the discretion 
to approve a higher cost in exceptional 
circumstances (e.g. relocation) or in 
circumstances driven by factors outside 
the Company’s control (e.g. material 
increases in insurance premiums).

Maximum opportunity: £1,000,000 or 600% 
of base salary if lower.

CFO award size for 2013: 52,250 shares, with 
a value on the date of award of £631,703.

Awards vest by reference to growth in the 
Group’s EPS in excess of a risk free return, 
defined as average three-month LIBOR, 
over a three-year period.

Threshold performance will result in vesting 
of 10% of the maximum award.

Discretionary Free Share Scheme (DFSS)
To motivate and reward longer term 
performance, grow market share 
profitably, reduce staff attrition,  
and further strengthen the alignment  
of the interests of shareholders and staff

Executive Directors may be granted 
awards annually at the discretion of the 
Committee. Henry Engelhardt and David 
Stevens have declined to participate given 
their significant shareholdings.

Awards are generally made as a specific 
number of shares, and vest after three 
years subject to Group performance and 
continued employment.

DFSS Bonus
To further align incentive structures with 
shareholder interests through the delivery 
of dividend equivalents

To incentivise shareholder value creation, 
in particular in the form of dividends, 
management participate in a bonus 
scheme which directly links their awards 
to dividends paid to shareholders. Bonus 
is calculated to be equivalent to dividends 
that would have been payable during the 
year on all outstanding DFSS shares 
awarded but not vested.

Maximum opportunity: sum equal to 
dividends payable during the year on 
awarded but unvested DFSS shares.

The DFSS bonus amounted to 26%, 29% 
and 34% of salary in 2011, 2012 and 2013 
respectively for the CFO.

No bonus is payable unless dividends are 
payable on Admiral shares.

Approved Free Share Incentive Plan (SIP)
To encourage share ownership across all 
employees using HMRC approved schemes

All UK employees participate in the SIP 
(except Henry Engelhardt and David 
Stevens who have declined to participate). 
Grants are made twice a year based on the 
results of each half-year, and vest after three 
years subject to continued employment.

Maximum opportunity: £3,000 per annum.

The SIP is an all-employee scheme and 
Executive Directors participate on the same 
terms as other employees. The acquisition 
of shares is therefore not subject to the 
satisfaction of a performance target.

The Committee retains discretion to make non-significant changes to the policy without reverting to shareholders.

56

Admiral Group plc  Annual Report and Accounts 2013

INTRODUCTION

STRATEGIC
REPORT

CORPORATE
GOVERNANCE

FINANCIAL 
STATEMENTS

Notes to the Remuneration Policy Table
Payments from Existing Awards
Executive Directors are eligible to receive payment from any award made prior to the approval and implementation of the Remuneration Policy.

Selection of Performance Measures
EPS v LIBOR has been selected as the performance measure for awards under the DFSS as the Committee feels it is a strong indicator of 
long term shareholder return. It is also transparent, visible and motivational to Executives.

Performance targets are set to be stretching and achievable, taking into account the Company’s strategic priorities and the economic 
environment in which the Company operates. Targets are set, taking into account a range of reference points including the Group’s 
strategic plan and broker forecasts for both Admiral and its insurance peers. The Committee believes that the performance targets set 
are very stretching and that the maximum outcomes are only available for truly outstanding performance.

Remuneration Policy for Other Employees
The Company’s approach to annual salary reviews is consistent across the Group, with consideration given to the role size, experience 
required, individual performance and pay levels in comparable companies.

In general, the Remuneration Policy which applies to other Senior Executives is consistent with that for Executive Directors. Remuneration 
is typically linked to Company and individual performance in a way that reinforces shareholder value-creation.

Approximately 1,800 employees from across the Group, as well as the CFO, participate in the DFSS. The Committee recommends for 
approval by the Board awards to all participants under the DFSS. For the CFO, all share awards are subject to the performance condition 
detailed in the policy table. For below-Board employees, awards are split: 50% of the award is subject to the same performance condition, 
and the other 50% has no performance conditions attached other than the requirement that the recipient remains an employee of the 
Group at the date of vesting. Award sizes vary by organisational level. All holders of DFSS awards receive the DFSS bonus.

All employees are eligible to participate in the SIP on the same terms.

Remuneration Arrangements for Founding Directors
Two of the three Executive Directors (Henry Engelhardt and David Stevens) are founding Directors. They and the Committee continue to 
hold the view that the significant shareholdings held by them provide a sufficient alignment of their interest in the performance of the 
Group with the interests of other shareholders. In light of this, their remuneration packages consist only of a below market rate salary and 
benefits such as private medical cover, permanent health insurance and death in service cover. The Group does not contribute to any 
pension arrangements on behalf of these Executive Directors, and they have not participated, nor is it intended that they participate, in any 
Group share schemes.

Service Contracts and Leaver/Change of Control Provisions
The Company’s policy is to limit termination payments on termination to pre-established contractual arrangements. In the event that the 
employment of an Executive Director is terminated, any compensation payable will be determined in accordance with the terms of the 
service contract between the Company and the employee, as well as the rules of any incentive plans. Under normal circumstances, 
Executive Directors are entitled to receive termination payments in lieu of notice based on base salary and compensation for loss of 
benefits. The Company has the ability to pay such sums in instalments, requiring the Executive Director to mitigate loss over the relevant 
period. The notice period for all Executive Directors is one year.

Executive Director

Henry Engelhardt

David Stevens

Kevin Chidwick

Date of 
appointment

22/10/99

22/10/99

04/09/06

There is no provision in the Executive Directors’ contracts for compensation to be payable on early termination of their contract over 
and above the notice period element. Executive Director service contracts are available to view at the Company’s registered office.

When considering termination payments, the Committee reviews all potential incentive outcomes to ensure they are fair to both 
shareholders and participants. The table below summarises how the awards under the DFSS and DFSS bonus scheme are typically treated 
in specific circumstances, with the final treatment remaining subject to the Committee’s discretion:

Plan

DFSS

Scenario

Resignation

Death, injury or disability, redundancy, 
retirement or any other reasons the 
Committee may determine

Timing of vesting

Awards lapse

Normal vesting date

Change of control

Immediately

Treatment of awards

n/a

Any outstanding award will be pro-rated for time 
and performance.

Any outstanding award will be pro-rated for time 
and extent to which the Committee determines 
that the performance conditions have been met 
or are likely to be met at the point of change 
of control.

DFSS bonus

Resignation

Death, injury or disability, redundancy, 
retirement or any other reasons the 
Committee may determine

Change of control

n/a

n/a

n/a

n/a

Not payable after the event.

Not payable after the event.

_x_ADM_ar13_middle.indd   57

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATIONDIRECTORS’ REMUNERATION REPORT CONTINUED

DIRECTORS’ REMUNERATION POLICY CONTINUED

Non-Executive Directors
The Company has entered into letters of appointment with its Non-Executive Directors (NEDs). Summary details of terms and notice 
periods are included below. 

NED

Alastair Lyons

Roger Abravanel

Manfred Aldag

Annette Court

Colin Holmes

Martin Jackson

Margaret Johnson

Lucy Kellaway

Jean Park

John Sussens

Term

3 years

3 years

Indefinite

3 years

3 years

4 months 8 days

3 years

3 years

3 years

4 months 8 days 

Commencement date

Notice period

1 July 2013

6 March 2012

n/a

21 March 2012

3 December 2013

1 December 2013

4 September 2012

4 September 2012

17 January 2014

1 December 2013

Three months

One month

One month – automatically terminates should 
he cease employment with Munich Re

One month

One month

One month

One month

One month

One month

One month

The NEDs are not eligible to participate in the DFSS or DFSS bonus scheme and do not receive any pension contributions.

Details of the policy on NED fees are set out in the table below:

Purpose and link to strategy

Operation 

To attract and retain NEDs 
of the highest calibre with 
experience relevant to 
the Company

Fees are reviewed annually.

The Group Chairman fee is determined by the 
Committee after consultation with the Executive 
Directors. The NED fees are determined by the Group 
Chairman together with the Executive Directors.

Additional fees are payable for acting as Senior 
Independent Director or as Chairman or member 
of Board Committees as appropriate.

Fee levels are reviewed by reference to time 
commitment and responsibility.

Fees are currently paid entirely in cash, but the Board 
retains discretion to part-pay fees in Company shares.

Opportunity and performance metrics

Any fee increases are applied in line with the 
outcome of the review.

The current Group Chairman, as with the 
founding Directors, holds a significant 
shareholding in the Group and this is 
reflected in the size of his fee, which is 
materially below that of chairmen of 
organisations of similar size and complexity.

Pay-for-performance: Scenario Analysis
The following charts provide an estimate of the potential future reward opportunities for the Executive Directors, and the potential split 
between the different elements of pay under three different performance scenarios: ‘Minimum’, ‘On-target’, and ‘Maximum’. As described 
above, Admiral’s DFSS bonus is directly aligned with dividends received by our shareholders. As such, there is no ‘threshold’ or ‘target’ 
performance defined for this element of pay. The figures shown in the chart below for the CFO’s DFSS bonus include the value of the actual 
DFSS bonus paid in 2013. Under all scenarios, potential reward opportunities are based on Admiral’s Remuneration Policy applied to salaries 
as at 31 December 2013. The ‘On target’ (threshold) column includes a 10% vesting for DFSS awards which would occur in the event that 
EPS growth over the performance period equates to LIBOR over the same period.

Chief Executive Officer 

Chief Financial Officer 

Chief Operating Officer 

Key

£1,246k

51%

£615k

24%

76%

£678k
9%
22%

69%

12%

37%

£372k

£372k

£372k

100%

100%

100%

£393k

£393k

£393k

100%

100%

100%

   Salary, pension and benefits

   Single-year variable 

(DFSS bonus)

   Multi-year variable (DFSS)

i

i

M
n
m
u
m

O
n
-
t
a
r
g
e
t

i

M
a
x
m
u
m

i

i

M
n
m
u
m

O
n
-
t
a
r
g
e
t

i

M
a
x
m
u
m

i

i

M
n
m
u
m

O
n
-
t
a
r
g
e
t

i

M
a
x
m
u
m

The charts above exclude the effect of any Company share price movement. For this reason, were the CFO’s DFSS shares to vest in full, 
his actual total remuneration may exceed the £ value shown in the chart above.

58
58

Admiral Group plc  Annual Report and Accounts 2013
Admiral Group plc  Annual Report and Accounts 2013

 
Pay-for-performance: Scenario Analysis continued

Component

Base salary

Pension

Benefits

DFSS

DFSS bonus

Minimum

On-target

Maximum

Annual base salary for 2014

£9,000 annual contribution for CFO; no contribution for CEO or COO

Taxable value of annual benefits provided

0% vesting

10% vesting

100% vesting

Based on DFSS bonus paid in 2013

Approach to Recruitment Remuneration
External Appointments
In the case of appointing a new Executive Director, the Committee may make use of any of the existing components of remuneration, as follows:

Approach

Maximum annual grant value

Component

Base salary

Pension

Benefits

SIP

DFSS

The base salary will be determined by the Committee with reference to 
the scope and responsibility of the position as well as internal relativities 
and their current remuneration.

New appointees will be eligible to participate in the Personal Pension 
Plan with Group contributions in line with the existing policy.

New appointees will be eligible to receive benefits which may include 
(but are not limited to) death in service scheme, private medical cover, 
and permanent health insurance.

New appointees will be eligible to participate in the SIP.

New appointees will be granted awards under the DFSS on the same 
terms as other Executives, as described in the policy table.

DFSS bonus

New appointees will be granted awards under the DFSS bonus scheme 
on the same terms as other Executives, as described in the policy table.

£1,000,000 or 600% of base salary 
if lower

Linked to Admiral dividend

The Committee may also make an award in respect of a new appointment to “buy out” incentive arrangements forfeited on leaving a previous 
employer. In doing so, the Committee will consider relevant factors including any performance conditions attached to these awards and the 
likelihood of those conditions being met to ensure that the value of the buy-outs are no greater than the fair value of the awards they 
replace. The Committee may also avail itself of Listing Rule 9.4.2 R if appropriate in respect of buy-out incentive arrangements.

Internal Appointments
Remuneration for new Executive Directors appointed by way of internal promotion will similarly be determined in line with the policy for 
external appointees, as detailed above. Where an individual has contractual commitments made prior to their promotion to the Board, the 
Company will continue to honour these arrangements. Incentive opportunities for below Board employees are typically no higher than for 
Executive Directors, but measures may vary if necessary. 

NED Recruitment
In recruiting a new Non-Executive Director, the Committee will use the policy as set out in the table on pages 55 to 56. A base fee would 
be payable for Board membership, with additional fees payable for acting as Senior Independent Director or as Chairman or member 
of a Board Committee as appropriate.

Other Directorships
Executive Directors are permitted to, although none currently do, accept appointments as non-executive directors of companies with prior 
approval of the Group Chairman. Approval will only be given where the appointment does not present a conflict of interest with the Group’s 
activities and the wider exposure gained will be beneficial to the development of the individual. 

Considerations of Conditions Elsewhere in the Group 
The Committee considers the pay and employment conditions elsewhere in the Group when determining remuneration for Executive 
Directors. Whilst the Committee does not currently consult specifically with employees on the Executive Remuneration Policy, it consults with 
and receives updates on employee pay arrangements from the Group’s Head of People Services and takes this into consideration when 
reviewing Executive remuneration.

Considerations of Shareholder Views 
When determining remuneration, the Committee takes into account best practice guidelines issued by institutional shareholder bodies. The Committee 
is open to feedback from shareholders on Remuneration Policy and will continue to monitor trends and developments in corporate governance and 
market practice to ensure the structure of the Executive remuneration remains appropriate.

Further detail on the votes received on the 2013 Directors’ Remuneration Report is provided in the Annual Report on Remuneration.

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATIONDIRECTORS’ REMUNERATION REPORT CONTINUED

ANNUAL REPORT ON REMUNERATION

This section of the report provides details of how Admiral’s Remuneration Policy was implemented in 2013 and the remuneration arrangements 
proposed for 2014.

Remuneration Committee Membership in 2013
The Board sets the Group’s Remuneration Policy and, through the authority delegated to it by the Board, the Committee is responsible for 
making recommendations to the Board on the structure and implementation of the Remuneration Policy across the Group with consideration 
to the prevailing economic climate within the economies in which the Group operates. Its remit includes recommending the remuneration 
of the Chairman, the Executive Directors and the Company Secretary; reviewing the remuneration of senior management; and reviewing 
the composition of and awards made under the performance-related incentive schemes.

At the end of 2013 the Committee consisted of Martin Jackson, Margaret Johnson, and Roger Abravanel under the Chairmanship of John 
Sussens, the Senior Independent Director. The Committee met six times during the year.

The Group Chairman and CEO are invited to meetings where the Committee considers it appropriate to obtain their advice on Group 
strategy and performance and senior Executive pay strategy. The members of the Committee do not have any personal financial interests 
(other than shareholdings), or any conflicts, that relate to the business of the Committee. The Committee members do not have any 
day-to-day involvement in the running of the Group.

Adviser to the Committee
During the year, in order to enable the Committee to reach informed decisions on Executive remuneration, advice on market data and 
trends was obtained from independent consultants, Kepler Associates. Kepler reports directly to the Committee Chairman and is a 
signatory to the Code of Conduct for Remuneration Consultants (which can be found at www.remunerationconsultantsgroup.com). Kepler 
does not provide any other services to the Group. The fees paid to Kepler in respect of work carried out in 2013 (based on time and 
materials) totalled £13,950, excluding expenses and VAT.

The Committee undertakes due diligence periodically to ensure that Kepler remains independent of the Company and that the advice 
provided is impartial and objective. The Committee is satisfied that the advice provided by Kepler is independent.

In addition, the Committee received advice on the structure of the Group’s share schemes from PricewaterhouseCoopers LLP (PwC). 
The fees paid to PwC totalled £5,100, excluding expenses and VAT. The Company Secretary also circulates market survey results as 
appropriate.

Summary of Shareholder Voting at the 2013 AGM
The table below shows the advisory vote on the Directors’ Remuneration Report at the 2013 AGM relating to the 2012 financial year.

Total number of votes

% of votes cast

For

Against

Total votes cast

222,771,957

99.5%

1,223,699

223,995,656

0.5%

Abstentions

2,572,589

Total Single Figure of Remuneration for Executive Directors (audited)
The table below sets out the total single figure remuneration received by each Executive Director for the year to 31 December 2013 and the 
prior year. 

Executive Director

1. Base salary

2. Benefits

3. Pension

Henry Engelhardt 

Kevin Chidwick

David Stevens

2013 
2012 

2013 
2012 

2013 
2012 

£387,147
£373,212

£443,289
£424,725

£364,130
£350,175

£399
£547

£399
£512

£399
£512

n/a
n/a

£9,000
£9,000

n/a
n/a

The figures have been calculated as follows:

1.  Base salary/fee: amount earned for the year.

2.  Benefits: the taxable value of annual benefits received in the year. 

3.  Pension: the value of the Company’s contribution during the year.

4.  SIP: the face value at grant.

4. SIP

n/a
n/a

5. DFSS

6. DFSS bonus

7. Relocation

Total
 remuneration

n/a
n/a

n/a
n/a

n/a
n/a

£387,546
£373,759

£3,000
£3,000

£623,500
£611,369

£148,680
£122,612

£165,000
£260,000

£1,392,868
£1,431,218

n/a
n/a

n/a
n/a

n/a
n/a

n/a
n/a

£364,529
£350,687

5.   DFSS: the value at vesting of shares vesting on performance over the three-year periods ending 31 December 2013 and 31 December 2012. 
For the 2013 calculation, given that vesting occurs in April 2014, after the Directors’ Remuneration Report is finalised, the figure is based 
upon the average share price in the last three months of the calendar year in question. 

6.   DFSS bonus: the value at grant of bonus equivalent to dividends that would have been payable during the year on all outstanding DFSS 

shares awarded but not yet vested.

7.   Kevin Chidwick was paid £165,000 (2012: £260,000) to reimburse him for expenses incurred in relation to his being based in the USA after 

taking on CEO responsibility for the Group’s US Insurer Elephant Auto.

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Admiral Group plc  Annual Report and Accounts 2013

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Total Single Figure of Remuneration for Non-Executive Directors (audited)
The table below sets out the total single figure remuneration received by each NED for the year to 31 December 2013 and the prior year. 

Director

Alastair Lyons

Roger Abravanel

Manfred Aldag

Annette Court

Colin Holmes

Martin Jackson

Margaret Johnson

Lucy Kellaway

John Sussens

Total fees

2013

2012

£228,228

£218,400

£50,000

£6,000

£74,000

£70,000

£70,000

£62,000

£50,000

£72,000

£50,000

£6,000

£74,000

£70,000

£70,000

£62,000

£50,000

£72,000

Incentive Outcomes for Financial Year to 31 December 2013
DFSS Awards Vesting During the Year and in 2014
Awards were made under the DFSS to Kevin Chidwick in 2010 and 2011. Vesting was dependent on the Company’s EPS performance excess 
of a risk free return, defined as average three-month LIBOR, over a three-year period. 10% of shares vest for matching LIBOR; full vesting 
occurs for outperforming LIBOR by 10% p.a., with straight line vesting in between. No vesting occurs for EPS growth below LIBOR. The 
table below details the Company’s EPS performance against targets and vesting outcomes over the performance periods ended on 
31 December 2012 and 31 December 2013.

Performance period

Interest 
held

Admiral 
EPS index

LIBOR 
index

Out-
performance 

1 Jan 2010 – 31 Dec 2012

48,010

161 points

102 points

59 points*3

% 
vesting

100%

Interest 
vesting

Vesting 
date

Estimated 
value

45,010

30 Apr 2013

£611,369*1

1 Jan 2011 – 31 Dec 2013

50,000

144 points

102 points

42 points

100%

50,000 30 Apr 2014

£623,500*2

3,000 15 Dec 2013

*1  Calculated based on the share price at the vesting dates (April 2013: £12.76 and December 2013: £12.34).

*2  Calculated based on the average share price over the final three months of 2013 (£12.47).

*3   36 points are required for 100% vesting.

DFSS Bonus in Respect of 2013
The Group paid a bonus to all holders of DFSS shares in 2013, which was equivalent to the dividend payable on all outstanding DFSS shares 
awarded but not yet vested. The Committee continues to feel that having a Group-wide bonus equivalent to the dividend flow received by 
investors further aligns the incentive structure with shareholders.

In 2013, Kevin Chidwick received a DFSS bonus of £148,680 (2012: £122,612).

Scheme Interests Awarded in 2013
DFSS
In October 2013, Kevin Chidwick was granted an award under the DFSS of 52,250 shares, with a value at the date of award of £631,703. 
The three-year period over which performance will be measured will be 1 January 2013 to 31 December 2015. The award is eligible 
to vest in its entirety on the third anniversary of the date of grant (i.e. October 2016), subject to performance. Henry Engelhardt and 
David Stevens again declined to be included given their significant shareholdings.

Awards made up to and including in 2013 vest based on EPS growth v LIBOR, as outlined on page 56.

Type of award

Discretionary Free Share Scheme

Face value of awards granted in 2013

CEO: n/a

CFO: 52,250 shares on October 2013 with a value at the date of award of £631,703  
(based on share price of £12.09)

Performance period

Performance conditions

Threshold (10% vests)

Maximum (100% vests)

COO: n/a

3 years from 1 January 2013

Growth in EPS v LIBOR

Growth in line with LIBOR over 3 years

Growth of 10% p.a. in excess of LIBOR over 3 years

SIP
In March and September 2013, Kevin Chidwick was granted an award under the SIP of 112 and 116 shares, with a face value of £1,510 
and £1,488 respectively. The shares will vest in March and September 2016 subject to continued employment only. Henry Engelhardt 
and David Stevens again declined to be included given their significant shareholdings.

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATIONDIRECTORS’ REMUNERATION REPORT CONTINUED

ANNUAL REPORT ON REMUNERATION CONTINUED

Exit Payments and Payments to Past Directors
No payments were made during the year.

Implementation of Remuneration Policy for 2014
Executive Directors
Remuneration for the Executive Directors in 2014 will be determined in line with the current policy. The Committee approved the following 
base salaries for the Executive Directors in 2013:

Director

Henry Engelhardt

Kevin Chidwick

David Stevens

2013 salary

2012 salary

% change

£392,870

£456,456

£371,340

£381,425

£438,900

£360,525

3.0%

4.0%

3.0%

Effective date

1 July 2013

1 October 2013

1 September 2013

Kevin Chidwick will continue to participate in the Group Personal Pension Plan, where employee contributions are matched up to a maximum 
6% of base salary with maximum employer contribution of £9,000. As in previous years, Henry Engelhardt and David Stevens have declined 
to be included in the plan for 2014. Kevin Chidwick will continue to participate in the DFSS bonus scheme in 2014. All Executive Directors 
will continue to receive benefits in line with the policy.

Chairman and Non-Executive Directors
With effect from 1 January 2014, the fee payable to the Chairman of the Board remains at £228,228 p.a. and the basic fee payable to each 
NED increased to £55,000 p.a. The fees payable for chairing the Audit, Risk, Remuneration and Nomination Committees are £20,000, £20,000, 
£5,000 and £5,000 p.a., respectively. The additional fee paid for being Senior Independent Director is £5,000 p.a. The fees payable for 
membership of the Audit and Group Risk Committees are £12,000 p.a. each.

With effect from the date of the AGM (9 April 2014), the additional fees payable for being Senior Independent Director and Chair of the 
Remuneration Committee will increase to £10,000 each. These increases reflect the additional time commitment now deemed necessary 
in undertaking these roles.

Percentage Change in CEO Remuneration
The table below shows the percentage change in CEO remuneration from 2012 compared to the average percentage change in 
remuneration for all other employees. The analysis is based on a consistent set of employees, i.e. the same individuals appear in the 2012 
and 2013 populations. As the CEO does not participate in the DFSS bonus scheme, to provide a meaningful comparison, we have also 
included data for the CFO.

Salary*1
Taxable benefits*2
DFSS bonus*3
Total 

CEO

CFO

Other 
employees

2013

2012

% change

2013

2012

% change

% change

£387,147

£373,212

£399

—

£547

—

£387,546

£373,759

3.7%

–27.1%

—

3.7%

£443,289

£165,399

£148,680

£757,368

£424,725

£260,512

£122,612

£807,849

4.4%

–36.5%

21.3%

–6.2%

4.3%

–22.1%

15.7%

5.2%

*1  Percentage change in salaries represents average salary increase in 2013 for a representative group of employees.

*2   In January 2013 Kevin Chidwick was provided with a cash reimbursement of £165,000 in relation to expenses incurred in his relocation to the USA (2012: £260,000).

*3   DFSS bonus change for Other employees represents the change in dividends paid, which is the driver of the level of bonus payable to holders of unvested 

DFSS shares.

Relative Importance of Spend on Pay
The table below shows the percentage change in dividends and total employee remuneration spend from the financial year ended 
31 December 2012 to the financial year ended 31 December 2013. 

Distribution to shareholders

Employee remuneration

2013
£m

272

205

2012
£m

246

184

% 
change

10.6%

11.4%

The Directors are proposing a final dividend for the year ended 31 December 2013 of 50.6 pence per share bringing the total dividend for 
2013 to 99.5 pence per share (2012: 90.6 pence per share).

62

Admiral Group plc  Annual Report and Accounts 2013

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Pay for Performance
The following graph sets out a comparison of Total Shareholder Return (TSR) for Admiral Group plc shares with that of the FTSE 100 Index, 
of which the Company is a constituent, over the five-year period to 31 December 2013. The Directors consider this to be the most 
appropriate index against which the Company should be compared. TSR is defined as the percentage change over the period, assuming 
reinvestment of income. 

Historical TSR Performance
Growth in the value of a hypothetical £100 holding over the five years to 31 December 2013.

8
0
0
2

r
e
b
m
e
c
e
D
1
3
t
a
d
e
t
s
e
v
n

i

0
0
1
£

f

o
e
u
a
V

l

200

180

160

140

120

100

80

60

40

20

0

Admiral

FTSE100

Source: Thomson Reuters Datastream

31/12/08

31/12/09

31/12/10

31/12/11

31/12/12

31/12/13

CEO

CEO single figure of remuneration

DFSS vesting outcome (% of maximum)

CFO

CFO single figure of remuneration

DFSS vesting outcome (% of maximum)

2009

2010

2011

2012

2013

£328,027

£343,106

£358,199

£373,759

£387,546

n/a

2009

n/a

2010

n/a

2011

n/a

2012

n/a

2013

£632,312

£1,269,535

£1,048,130

98%

100%

100%

£1,431,218*1
100%

£1,392,868*1

100%

*1  This figure includes a reimbursement of £165,000 in January 2013 (2012: £260,000) for expenses incurred in respect of the CFO’s relocation.

As the CEO does not participate in the DFSS, to provide a meaningful comparison, figures also included for the CFO. Annual bonus 
outcome has been excluded as Admiral does not operate any performance-based annual bonus schemes. 

Dilution
The Company has controls in place to ensure that shares awarded under the schemes operated by the Company within any rolling 10 year 
period do not exceed 10% of the number of ordinary shares in the capital of the Company in issue at the time of each award.

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATION 
 
 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT CONTINUED

ANNUAL REPORT ON REMUNERATION CONTINUED

Total Shareholdings of Directors (audited)
Executive Directors have agreed to (acquire and) retain a beneficial shareholding equal to at least 100% of base salary, which can be built 
up over a period of five years from the date of appointment.

As at 31 December 2013, the Directors have the following shareholdings:

Shares held

Director

Henry Engelhardt

Kevin Chidwick

David Stevens

Alastair Lyons

Roger Abravanel

Manfred Aldag

Annette Court

Colin Holmes

Martin Jackson

Margaret Johnson

Lucy Kellaway

John Sussens

Subject to
 performance
 conditions

Shareholding
 requirement
 (% of salary)

Current 
shareholding
 (% of 
salary/fee)

>100%

>100%

>100%

Requirement
 met?

Yes

Yes

Yes

100%

100%

100%

Beneficially
 owned
 outright

35,505,472

n/a

85,744*1

154,500

10,131,950

392,152

n/a

—

1,919

—

40,000

—

—

—

80,000

*1  Total includes SIP shares both matured and awarded.

There have been no changes to Directors’ shareholdings since 31 December 2013.

None of the Directors had an interest in the shares of any subsidiary undertaking of the Company or in any significant contracts of the Group.

Chief Financial Officer’s Interests in Shares Under the DFSS and SIP (audited)

Type

DFSS

DFSS

DFSS

DFSS

DFSS

SIP

SIP

SIP

SIP

SIP

SIP

SIP

SIP

At start
of year

Awarded
during year

45,010

3,000

50,000

52,250

—

121

100

90

110

128

126

—

—

—

—

—

—

52,250

—

—

—

—

—

—

112

116

Vested/
matured
during year

45,010

3,000

—

—

—

121

100

—

—

—

—

—

—

At end
of year

Price at
award (£)

—

—

50,000

52,250

52,250

—

—

90

110

128

126

112

116

13.29

15.51

16.39

10.73

12.09

12.36

14.90

16.78

13.52

11.80

11.82

13.48

12.83

Value at
award date
 (£)

598,182

46,530

819,500

560,643

631,703

1,495

1,490

1,510

1,487

1,510

1,489

1,510

1,488

Value at
31/12/13 
or maturity
 (£)

Date of
award

Final
vesting/
maturity 
date

574,344*1 30/04/2010
37,025*1 15/12/2010
15/04/2011

655,000

30/04/2013

15/12/2013

15/04/2014

684,475

11/10/2012

11/10/2015

684,475

10/10/2013
1,533*1 05/03/2010
1,296*1 27/08/2010
08/03/2011
1,179

10/10/2016

05/03/2013

27/08/2013

08/03/2014

1,441

1,665

1,656

1,467

1,520

05/09/2011

05/09/2014

16/03/2012

16/03/2015

03/09/2012

03/09/2015

15/03/2013

15/03/2016

02/09/2013

02/09/2016

*1  Value at maturity.

The closing price of Admiral shares on 31 December 2013 was £13.10 per share. Performance conditions for DFSS awards made in 2011 
and 2012 are the same as those for awards made in 2013, as detailed on page 61.

By order of the Board,

John Sussens
Chairman of the Remuneration Committee
4 March 2014

64

Admiral Group plc  Annual Report and Accounts 2013

DIRECTORS’ REPORT

The Directors present their Annual Report and the audited financial statements for the year ended 31 December 2013.

Statutory Disclosures
Group Results and Dividends
The profit for the year, after tax but before dividends, amounted to £286.9 million (2012: £258.4 million).

The Directors declared and paid dividends of £255.8 million during 2013 (2012: £219.3 million) – refer to note 11b for further details. 

The Directors have declared a final dividend of £139.6 million, 50.6 pence per share, payable on 30 May 2014.

Employee Policies 
Detailed information on the Group’s employment practices is set out in the Strategic Report and on the corporate website. The Group 
purchases appropriate liability insurance for all staff and Directors.

Contractual Arrangements
The Group considers its co-insurance and reinsurance contracts, as described in the Strategic Report section on page 23, to be essential 
to the running of the Group’s business. No other contractual arrangements are considered to be essential.

Financial Instruments
The objectives and policies for managing risks in relation to financial instruments held by the Group are set out in note 6 to the financial statements.

Directors and their Interests
The present Directors of the Company are shown on pages 38 to 39 of this Report, whilst Directors’ interests in the share capital of the 
Company are set out in the Directors’ Remuneration Report on page 64.

Greenhouse Gas Emissions
The annual level of greenhouse gas emissions, resulting from activities for which the Group is responsible, in 2013 was 8,163 CO2E, 
equivalent to 1.26 tonnes per average employee*1. 

The data has been prepared with reference to the ‘WRI/WBCSD Greenhouse Gas Protocol: A Corporate Accounting and Reporting Standard 
(Revised Edition)’ and in accordance with the guidance for corporate reporting issued by the Department for Environment, Food and Rural 
Affairs (Defra). Data was collected for the first three quarters of 2013 and extrapolated to calculate the full year emissions figure. 

There are no material exclusions from this data. Exclusions included figures for gas and air conditioning because the information was not 
available from the managing agents of the Group’s multiple office locations. In addition two offices in France and one office in New Delhi 
have been excluded due to difficulties in obtaining complete and accurate data. These three offices together total less than 1.5% of Group 
headcount and are therefore considered immaterial.

Detailed information on the Group’s environmental performance and the methodology for the measurement of Greenhouse Gas emissions 
is available on the corporate website, www.admiralgroup.co.uk. 

*1  Average employee number excludes employees from three offices for which data could not be collected.

Going Concern
The Directors consider that the Group has adequate financial resources to continue operating for the foreseeable future and that it is 
therefore appropriate to adopt the going concern basis in preparing the financial statements. In considering the appropriateness of this 
assumption, the Board has reviewed the Group’s projections for the next twelve months and beyond, including cash flow forecasts and 
regulatory capital surpluses. 

Share Capital, AGM and Related Matters
Major Shareholders
Other than as stated below, as far as the Company is aware, there are no persons with significant direct or indirect holdings in the Company. 
Information provided to the Company pursuant to the Financial Conduct Authority’s (FCA) Disclosure and Transparency Rules (DTRs) is 
published on a Regulatory Information Service and on the Company’s website.

At 31 January 2013, the Company had received notifications in accordance with the FCA’s DTRs of the following notifiable interests, in the 
voting rights in the Company’s issued share capital:

Munich Re

Mackenzie Financial Corporation

Morgan Stanley

Manning & Napier Advisors

BlackRock, Inc

Number 
of shares

27,899,400

11,697,235

11,157,123

10,534,021

9,866,508

%

10.10%

4.24%

4.04%

3.81%

3.57%

The interests of Directors and officers and their connected persons in the issued share capital of the Company are given in the 
Remuneration Report.

_x_ADM_ar13_middle.indd   65

65

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATIONDIRECTORS’ REPORT CONTINUED

Share Capital, AGM and Related Matters continued
Additional Information for Shareholders
Where not provided previously in this Directors’ Report, the following provides the additional information required for shareholders 
as a result of the implementation of the Takeovers Directive into UK law.

At 31 December 2013, the Company’s issued share capital comprised a single class of shares referred to as ordinary shares. Details of the 
share capital and shares issued during the year can be found in note 11d.

On a poll, every member present in person or by proxy and entitled to vote shall have one vote for every ordinary share held. The notice 
of the general meeting specifies deadlines for exercising voting rights either by proxy notice or present in person or by proxy in relation 
to resolutions to be passed at general meeting. All proxy votes are counted and the numbers for, against or withheld in relation to each 
resolution are announced at the Annual General Meeting and published on the Company’s website after the meeting.

There are no restrictions on the transfer of ordinary shares in the Company other than:

 > Certain restrictions may from time to time be imposed by laws and regulations (for example, insider trading laws)
 >  Pursuant to the Listing Rules of the FCA whereby certain employees of the Company require the approval of the Company to deal 

in the Company’s securities

The Company has not purchased any of its own shares during the period. 

There are no agreements between the Company and its Directors or employees providing for compensation for loss of office or 
employment (whether through resignation, purported redundancy or otherwise) that occurs because of a takeover bid. 

There are a number of agreements that alter or terminate upon a change of control of the Company following a takeover bid, such as 
commercial contracts. None is considered to be significant in terms of their impact on the business of the Group as a whole except for the 
long term co-insurance agreement in place with Great Lakes Reinsurance (UK) plc. Details relating to this agreement are contained in the 
Strategic Report.

Power to Issue Shares
At the last Annual General Meeting, held on 25 April 2013, authority was given to the Directors to allot unissued relevant securities in the 
Company up to a maximum of £89,535 equivalent to one third of the issued share capital as at 18 March 2013. This authority expires on the 
date of the Annual General Meeting to be held on 9 April 2014 and the Directors will seek to renew this authority for the following year. 

A further special resolution passed at that meeting granted authority to the Directors to allot equity securities in the Company (up to a 
maximum of 5% of the issued share capital of the Company) for cash, without regard to the pre-emption provisions of the Companies Act 
2006. This authority also expires on the date of the Annual General Meeting to be held on 9 April 2014 and the Directors will seek to renew 
this authority for the following year.

Appointments of Directors
The Company’s Articles of Association (the Articles) give the Directors power to appoint and replace Directors. Under the Terms of Reference 
of the Nomination Committee, any appointment must be recommended by the Nomination Committee for approval by the Board of Directors. 
The Articles also require Directors to retire and submit themselves for election at the first Annual General Meeting following appointment 
and all Directors who held office at the time of the two preceding Annual General Meeting, to submit themselves for re-election. 

However, in accordance with the requirement under the UK Corporate Governance Code (the Code) for annual election of Directors all 
Directors will submit themselves for re-election at the Group’s Annual General Meeting on 9 April 2014. 

Articles of Association
The Articles may only be amended by special resolution of the shareholders.

Power of the Directors
The Directors are responsible for managing the business of the Company and may exercise all powers of the Company subject to the provisions 
of relevant statutes, to any directions given by special resolution and to the Company’s Memorandum and Articles. The Articles, for example, 
contain specific provisions and restrictions concerning the Company’s power to borrow money. Powers relating to the issuing of new shares 
are also included in the Articles and such authorities are renewed by shareholders at the Annual General Meeting each year. 

Annual General Meeting (AGM)
It is proposed that the next AGM be held at Cardiff City Hall, Cathays Park, Cardiff CF10 3ND on Wednesday 9 April 2014 at 2.00pm, notice 
of which will be sent to shareholders with the Annual Report. 

Reporting, Accountability and Audit
UK Corporate Governance Code
Admiral is subject to the UK Corporate Governance Code, published by the Financial Reporting Council and available on their website, 
www.frc.org.uk. The edition of the Code published in September 2012 applied throughout our financial year ending 31 December 2013, 
but the Financial Conduct Authority has yet to change the Listing Rules and therefore requires that certain compliance statements are 
made in relation to the predecessor edition of the Code, issued in June 2010. The Company’s Annual Report and Accounts, taken as a 
whole, addresses the requirements of both editions of the Code.

During the year to 31 December 2013, the Company has in all respects complied with the provisions of both editions of the Code.

The Directors confirm that the Annual Report and financial statements, taken as a whole, is fair, balanced and understandable and provides 
the information necessary for shareholders to assess the Company’s performance, business model and strategy.

66

Admiral Group plc  Annual Report and Accounts 2013

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Reporting, Accountability and Audit continued
Directors’ Responsibilities 
The Directors are responsible for preparing the Annual Report and the Group and parent company financial statements, in accordance with 
applicable law and regulations. 

Company law requires the Directors to prepare Group and parent company financial statements for each financial year. Under that law they 
are required to prepare the Group financial statements in accordance with International Financial Reporting Standards (IFRS) as adopted 
by the EU and applicable law and have elected to prepare the parent company financial statements in accordance with UK Accounting Standards 
and applicable law (UK Generally Accepted Accounting Practice). 

Under company law the Directors must not approve the financial statements unless they are satisfied that they give a true and fair view of 
the state of affairs of the Group and Parent company and of their profit or loss for that period. 

In preparing each of the Group and parent company financial statements, the Directors are required to: 

 > Select suitable accounting policies and then apply them consistently
 > Make judgements and estimates that are reasonable and prudent
 > For the Group financial statements, state whether they have been prepared in accordance with IFRS as adopted by the EU
 >  For the parent company financial statements, state whether applicable UK Accounting Standards have been followed, subject to any 

material departures disclosed and explained in the parent company financial statements

 >  Prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group and the parent 

company will continue in business

The Directors are responsible for keeping proper accounting records that disclose with reasonable accuracy at any time the financial position 
of the parent company and enable them to ensure that its financial statements comply with the Companies Act 2006. They have general 
responsibility for taking such steps as are reasonably open to them to safeguard the assets of the Group and to prevent and detect fraud 
and other irregularities. 

Under applicable law and regulations, the Directors are also responsible for preparing a Strategic Report, Directors’ Report, Directors’ 
Remuneration Report and Corporate Governance Statement that comply with that law and those regulations. 

The Directors are responsible for the maintenance and integrity of the corporate and financial information included on the Company’s website. 
Legislation in the UK governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

Responsibility Statement
The Directors confirm that to the best of their knowledge:

 >  The financial statements, prepared in accordance with the applicable set of accounting standards, give a true and fair view of the 
assets, liabilities, financial position and profit or loss of the Company and the undertakings included in the consolidation taken as 
a whole

 >  The management report required by DTR 4.1.8R (contained in the Strategic Report and the Directors’ Report) includes a fair review of 
the development and performance of the business and the position of the Company and the undertakings included in the consolidation 
taken as a whole, together with a description of the principal risks and uncertainties that they face

Disclosure of Information to Auditors
The Directors who held office at the date of approval of this Directors’ Report confirm that, so far as they are each aware, there is no 
relevant audit information of which the Company’s auditor is unaware; and each Director has taken all the steps that they ought to have 
taken as a Director to make themselves aware of any relevant audit information and to establish that the Company’s auditor is aware of that 
information. 

Auditor
KPMG Audit plc informed the Company that they wished to formally change the entity which conducts the Company’s audit from 
KPMG Audit plc to KPMG LLP. KPMG Audit plc has indicated therefore that it will not stand for reappointment at the Company’s 2014 
AGM, however KPMG LLP will seek election at this meeting. It is proposed that KPMG LLP are appointed auditors of the Company and 
they will hold office from the conclusion of the AGM in April 2014 until the conclusion of the next general meeting at which accounts are 
laid before the Company.

By order of the Board,

Mark Waters 
Company Secretary 
4 March 2014 

Kevin Chidwick
Chief Financial Officer
4 March 2014

_x_ADM_ar13_middle.indd   67

67

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATION 
 
 
INDEPENDENT AUDITOR’S REPORT 
To the members of Admiral Group plc only

Opinions and Conclusions Arising 
from our Audit
1. Our Opinion on the Financial 
Statements is Unmodified
We have audited the financial statements 
of Admiral Group plc for the year ended 
31 December 2013 set out on pages 70 
to 101. In our opinion: 

 >  The financial statements give a true and 
fair view of the state of the Group’s and 
of the Parent Company’s affairs as at 
31 December 2013 and of the Group’s 
profit for the year then ended

 >  The Group financial statements have 

been properly prepared in accordance 
with International Financial Reporting 
Standards as adopted by the European 
Union (IFRSs as adopted by the EU)

 >  The Parent Company financial 

statements have been properly 
prepared in accordance with UK 
Accounting Standards

 >  The financial statements have been 
prepared in accordance with the 
requirements of the Companies Act 
2006 and, as regards the Group financial 
statements, Article 4 of the IAS Regulation

2. Our Assessment of Risks of 
Material Misstatement
In arriving at our audit opinion above on the 
financial statements the risks of material 
misstatement that had the greatest effect 
on our audit were as follows. 

Insurance Liabilities
Refer to pages 46 to 49 (Audit Committee 
statement), note 5 (accounting policy 
and financial disclosures).

The Risk – The provision for claims outstanding 
comprises the estimated cost of settling all 
claims incurred but unpaid at the balance 
sheet date, whether reported or not. This 
is a judgemental and complex area due 
to the inherent uncertainty of estimating 
claims not yet reported, future costs of 
settling claims, discount rates and whether 
customers will be awarded a lump sum claim 
or a periodic payment. The amounts involved 
are potentially significant and the application 
of accounting standards to determine the 
amount, if any, to be provided as a liability, 
is inherently subjective. 

Our Response – Our audit procedures 
included, among others, testing the controls 
over the underwriting process and performing 
substantive analysis over the trends in claims 
frequency and size. We assessed the level 
of reserves held for incurred claims through 
evaluating the competence, capability and 
objectivity of the Group’s external actuary, 
assessing the actuarial methodologies 
employed, including the use of paid and 
incurred chain ladders and the average cost 

per claim method, challenging key judgements 
made by management, for example the extent 
to which improvements in claims trends are 
taken into account in reserve projections, 
and benchmarking key assumptions against 
KPMG sourced market data. 

One of the most significant uncertainties 
relates to the reserve held for large bodily 
injury claims and actual and potential 
Periodic Payment Order (PPO) settlements. 
In respect of these amounts, we investigated 
the process for identifying and assessing 
the required reserve for large claims and for 
updating this reserve as more information 
becomes available, investigated the process 
for assessing cases that have the potential 
to be settled as PPOs and benchmarked the 
key assumptions made in calculating large 
bodily injury claims reserves, including 
mortality (in the case of PPO cases) and 
discount rates applied.

In respect of the margin held above 
the actuarial best estimate, we assessed 
the rationale for this margin including 
consideration of the level of prudence 
within the margin, the consistency with 
which the underlying judgements have 
been applied in relation to the current 
year and prior periods, the existence of 
any management bias and the adequacy 
of the disclosure in the financial statements.

Our audit team included appropriately skilled 
actuarial specialists to support us in our 
challenge of the approach taken by the 
Group in calculating the liabilities. We have 
also considered the adequacy of the Group’s 
disclosures about the degree of estimation 
and sensitivity to key assumptions. The focus 
of our work is on the UK Motor portfolio.

Co-insurance and reinsurance
Refer to pages 46 to 49 (Audit Committee 
statement), note 5 (accounting policy 
and financial disclosures).

The Risk – The group has in place a number 
of proportional risk sharing agreements, 
where insurers outside the Group underwrite 
a majority of the risk generated, either through 
co-insurance or quota share reinsurance 
contracts. For reinsurance contracts, there 
is judgement involved in the assessment 
of whether risk has been transferred, which 
impacts on the appropriate accounting. 
For co-insurance contracts, the accounting 
is driven by the fact that the Group does 
not retain the underlying risks and rewards 
of the business underwritten. The outcome 
of these judgements affect the recognition 
and timing of revenue along with profit 
recognition and disclosure of income 
and expenses associated with these risk 
sharing agreements. 

68

Admiral Group plc  Annual Report and Accounts 2013

Our Response – Our audit procedures 
included, among others, critically assessing 
the contract terms for these arrangements 
to ascertain whether, taking into account 
relevant accounting standards, the treatment 
of the Group’s co-insurance and quota share 
reinsurance contracts is appropriate. We have 
also considered the adequacy of the Group’s 
disclosures and appropriateness of the 
presentation of transactions and balances 
with these arrangements.

Profit Commission
Refer to pages 46 to 49 (Audit Committee 
statement), note 5 (accounting policy 
and financial disclosures).

The Risk – The recognition of profit 
commission income from co-insurers 
and quota share reinsurers is initially in line 
with the loss ratios booked in the financial 
statements and will vary with movements 
in the loss ratios, potentially introducing 
volatility into the reported profits. The 
recognition of this income is therefore 
subject to the same level of estimation 
as the claims liability noted above until, 
in the case of the quota share reinsurance, 
the relevant contracts are commuted, at 
which point no further profit commission 
is recognised. In addition, different contractual 
arrangements are in place with the Group’s 
co-insurance and reinsurance partners 
and there is a risk that the differences in 
arrangements are not appropriately accounted 
for, resulting in significant misstatement.

Our Response – Our audit procedures 
included, among others and in addition 
to our procedures over insurance liabilities 
noted above, forming an expectation of 
the profit commission income based on 
loss ratios applied and contractual terms of 
each arrangement, comparing this to actual 
profit commission income recognised and 
corroborating any changes to the profit 
commission arrangements during the year. 
We have also considered the adequacy 
of the Group’s disclosures about the 
arrangements in place.

Scope and Responsibilities
As explained more fully in the Directors’ 
Responsibilities Statement set out on 
page 67, the Directors are responsible for 
the preparation of the financial statements 
and for being satisfied that they give a true 
and fair view. A description of the scope of 
an audit of financial statements is provided 
on the Financial Reporting Council’s website 
at www.frc.org.uk/auditscopeukprivate. This 
report is made solely to the Company’s 
members as a body and is subject to important 
explanations and disclaimers regarding our 
responsibilities, published on our website at 
www.kpmg.com/uk/auditscopeukco2013a, 
which are incorporated into this report as if 
set out in full and should be read to provide 
an understanding of the purpose of this 
report, the work we have undertaken and 
the basis of our opinions.

Salim Tharani (Senior Statutory Auditor)
for and on behalf of KPMG Audit Plc, 
Statutory Auditor 
Chartered Accountants
3 Assembly Square 
Britannia Quay 
Cardiff 
CF10 4AX
4 March 2014

3. Our Application of Materiality and 
an Overview of the Scope of our Audit
The materiality for the Group financial 
statements as a whole was set at £18.5 million. 
This has been determined with reference to 
a benchmark of Group profit before taxation 
(of which it represents 5%) which we consider 
to be one of the principal considerations for 
members of the Company in assessing 
financial performance of the Group.

We agreed with the audit committee to report 
to it all material corrected misstatements 
and those uncorrected misstatements we 
identified through our audit with a value in 
excess of £0.9 million, in addition to other 
audit misstatements below that threshold 
that we believe warranted reporting on 
qualitative grounds.

Audits for Group reporting purposes were 
performed by the Group audit team at the 
key reporting components in the UK and Italy. 
These audits covered 97% of total Group 
net revenue; 99% of Group profit before 
taxation; and 97% of total Group assets. The 
segment disclosures in note 4b set out the 
individual significance of specific countries.

The audits at key reporting components 
of the Group were all performed at local 
materiality levels which were set individually 
for each component and ranged from 
£300,000 to £16.5 million. The Group 
audit team performed the work over 
all significant components.

4. Our Opinion on Other Matters Prescribed 
by the Companies Act 2006 is Unmodified
In our opinion: 

 >  The part of the Directors’ Remuneration 
Report to be audited has been properly 
prepared in accordance with the 
Companies Act 2006 

 >  The information given in the Strategic 

Report and Directors’ Report for the 
financial year for which the financial 
statements are prepared is consistent 
with the financial statements 

5. We Have Nothing to Report in Respect 
of the Matters on Which we are Required 
to Report by Exception 
Under ISAs (UK and Ireland) we are required 
to report to you if, based on the knowledge 
we acquired during our audit, we have 
identified other information in the annual 
report that contains a material inconsistency 
with either that knowledge or the financial 
statements, a material misstatement of fact, 
or that is otherwise misleading. 

In particular, we are required to report to 
you if: 

 >  We have identified material inconsistencies 
between the knowledge we acquired 
during our audit and the Directors’ 
statement that they consider that the 
annual report and financial statements 
taken as a whole is fair, balanced and 
understandable and provides the 
information necessary for shareholders 
to assess the Group’s performance, 
business model and strategy

 > The section of the annual report 
describing the work of the Group 
Audit and Risk Committee does 
not appropriately address matters 
communicated by us to the Audit 
and Risk Committee

Under the Companies Act 2006 we are 
required to report to you if, in our opinion: 

 >  Adequate accounting records have not 

been kept by the Parent Company, or 
returns adequate for our audit have not 
been received from branches not visited 
by us

 >  The Parent Company financial 
statements and the part of the 
Directors’ Remuneration Report to be 
audited are not in agreement with the 
accounting records and returns 

 >  Certain disclosures of Directors’ 

remuneration specified by law are 
not made

 >  We have not received all the information 
and explanations we require for our audit 

 Under the Listing Rules we are required 
to review: 

 >  The Directors’ statement, set out on 
page 67, in relation to going concern

 >  The part of the Corporate Governance 
Statement on pages 36 to 67 relating to 
the Company’s compliance with the 
nine provisions of the 2010 UK 
Corporate Governance Code specified 
for our review

We have nothing to report in respect of the 
above responsibilities.

69

FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATIONCONSOLIDATED INCOME STATEMENT 
For the year ended 31 December 2013

Insurance premium revenue

Insurance premium ceded to reinsurers

Net insurance premium revenue

Other revenue

Profit commission

Investment and interest income

Net revenue

Insurance claims and claims handling expenses

Insurance claims and claims handling expenses recoverable from reinsurers

Net insurance claims

Operating expenses and share scheme charges

Operating expenses and share scheme charges recoverable from co- and reinsurers

Net operating expenses and share scheme charges

Total expenses

Profit before tax

Taxation expense

Profit after tax

Profit after tax attributable to:

Equity holders of the parent

Non-controlling interests (NCI)

Earnings per share

Basic 

Diluted

Dividends declared and paid (total)

Dividends declared and paid (per share)

* Refer to note 3, Notes to the Financial Statements, page 76

Year ended

31 December
 2013
£m

Note

Restated* 
31 December 
2012
£m

1,136.4

1,156.5

(653.4)

(657.6)

5

7

5

6

8

8

9

11

11

11

11

483.0

327.8

99.3

14.3

924.4

(826.7)

523.7

(303.0)

(467.0)

215.8

(251.2)

(554.2)

370.2

(83.3)

286.9

287.0

(0.1)

286.9

104.6p

104.4p

255.8

94.4p

498.9

361.1

108.4

15.9

984.3

(929.1)

524.6

(404.5)

(443.2)

208.0

(235.2)

(639.7)

344.6

(86.2)

258.4

258.4

—

258.4

95.1p

94.9p

219.3

81.6p

70

Admiral Group plc  Annual Report and Accounts 2013

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CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME 
For the year ended 31 December 2013

Profit for the period

Other comprehensive income

Items that are or may be reclassified to profit or loss

Exchange differences on translation of foreign operations

Other comprehensive income for the period, net of income tax

Total comprehensive income for the period

Total comprehensive income for the period attributable to:

Equity holders of the parent

Non-controlling interests

Year ended

31 December
 2013
£m

 31 December 
2012
£m

286.9

258.4

(1.3)

(1.3)

(2.7)

(2.7)

285.6

255.7

286.1

(0.5)

285.6

255.9

(0.2)

255.7

_1_ADM_ar13_back.indd   71

71

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATIONCONSOLIDATED STATEMENT OF FINANCIAL POSITION 
As at 31 December 2013

ASSETS

Property and equipment

Intangible assets

Deferred income tax

Reinsurance assets

Trade and other receivables

Financial assets

Cash and cash equivalents

Total assets

EQUITY

Share capital

Share premium account

Other reserves

Retained earnings

Total equity attributable to equity holders of the parent

Non-controlling interests

Total equity

LIABILITIES 

Insurance contracts

Trade and other payables

Current tax liabilities

Total liabilities

Total equity and total liabilities 

As at

31 December
 2013
£m

31 December 
2012
£m

Note

10

10

9

5

6, 10

6

6

11

5

6, 10

12.4

92.8

17.0

821.2

77.5

16.5

92.5

15.2

803.0

55.3

2,265.0

2,005.1

187.9

216.6

3,473.8

3,204.2

0.3

13.1

(0.2)

502.6

515.8

8.3

524.1

1,901.3

1,013.7

34.7

2,949.7

3,473.8

0.3

13.1

0.7

443.0

457.1

3.6

460.7

1,696.9

1,006.5

40.1

2,743.5

3,204.2

These financial statements were approved by the Board of Directors on 4 March 2014 and were signed on its behalf by:

Kevin Chidwick
Director
Admiral Group plc
Company Number: 03849958

72

Admiral Group plc  Annual Report and Accounts 2013

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CONSOLIDATED CASH FLOW STATEMENT 
For the year ended 31 December 2013

Profit after tax

Adjustments for non-cash items:

– Depreciation

– Amortisation of software

– Change in unrealised gains on investments 

– Other gains and losses

– Share scheme charges

Change in gross insurance contract liabilities 

Change in reinsurance assets

Change in trade and other receivables, including from policyholders

Change in trade and other payables, including tax and social security

Taxation expense

Cash flows from operating activities, before movements in investments

Net cash flow into investments 

Cash flows from operating activities, net of movements in investments

Taxation payments

Net cash flow from operating activities

Cash flows from investing activities:

Purchases of property, equipment and software

Net cash used in investing activities

Cash flows from financing activities:

Non-controlling interest capital contribution

Repayment of finance lease liabilities 

Equity dividends paid

Net cash used in financing activities

Net decrease in cash and cash equivalents 

Cash and cash equivalents at 1 January

Effects of changes in foreign exchange rates

Cash and cash equivalents at end of period

Year ended

31 December
 2013
£m

31 December 
2012
£m

Note

286.9

258.4

7.3

4.9

—

0.2

25.7

204.4

(18.2)

14.3

8.0

83.3

616.8

(295.3)

321.5

(88.5)

233.0

(10.1)

(10.1)

6.4

(0.9)

(255.8)

(250.3)

(27.4)

216.6

(1.3)

187.9

6.6

4.1

(0.6)

0.6

23.7

363.2

(163.2)

13.1

149.9

86.2

742.0

(441.9)

300.1

(79.7)

220.4

(10.9)

(10.9)

4.6

(0.1)

(219.3)

(214.8)

(5.3)

224.6

(2.7)

216.6

8

11

6

_1_ADM_ar13_back.indd   73

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATIONCONSOLIDATED STATEMENT OF CHANGES IN EQUITY
For the year ended 31 December 2013

At 1 January 2012 

Profit for the period

Other comprehensive income

Currency translation differences

Total comprehensive income  
for the period

Transactions with equity-holders

Dividends

Share scheme credit

Deferred tax charge on share scheme credit

Contributions by NCIs

Total transactions with equity-holders

As at 31 December 2012

At 1 January 2013

Profit for the period

Other comprehensive income

Currency translation differences

Total comprehensive income 
for the period

Transactions with equity-holders

Dividends

Share scheme credit

Deferred tax credit on share scheme credit

Contributions by NCIs

Changes in ownership interests  
without a change in control

Total transactions with equity-holders

Attributable to the owners of the Company

Share 
premium 
account
£m

13.1

—

Foreign 
exchange 
reserve
£m

3.2

—

Retained 
profit 
and loss
£m

377.3

258.4

Share 
capital
£m

0.3

—

Non-
controlling 
interests
£m

0.5

—

Total equity
£m

394.4

258.4

Total
£m

393.9

258.4

—

—

—

—

—

—

—

0.3

0.3

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

13.1

13.1

—

—

—

—

—

—

—

—

—

(2.5)

—

(2.5)

(0.2)

(2.7)

(2.5)

258.4

255.9

(0.2)

255.7

—

—

—

—

—

0.7

0.7

—

(219.3)

(219.3)

23.7

1.5

1.4

23.7

1.5

1.4

(192.7)

(192.7)

443.0

443.0

287.0

457.1

457.1

287.0

—

—

—

3.3

3.3

3.6

3.6

(0.1)

(219.3)

23.7

1.5

4.7

(189.4)

460.7

460.7

286.9

(0.9)

—

(0.9)

(0.4)

(1.3)

(0.9)

287.0

286.1

(0.5)

285.6

—

—

—

—

—

—

(255.8)

(255.8)

25.7

25.7

2.1

0.3

0.3

2.1

0.3

0.3

(227.4)

502.6

(227.4)

515.8

—

—

—

5.5

(0.3)

5.2

8.3

(255.8)

25.7

2.1

5.8

—

(222.2)

524.1

As at 31 December 2013

0.3

13.1

(0.2)

74

Admiral Group plc  Annual Report and Accounts 2013

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NOTES TO THE FINANCIAL STATEMENTS
For the year ended 31 December 2013

1. General Information 
and Basis of Preparation
General Information
Admiral Group plc is a Company incorporated 
in England and Wales. Its registered office 
is at Capital Tower, Greyfriars Road, Cardiff 
CF10 3AZ and its shares are listed on the 
London Stock Exchange. 

The Consolidated financial statements 
have been prepared and approved by the 
Directors in accordance with International 
Financial Reporting Standards (IFRS) as 
adopted by the European Union (EU). 
The Company has elected to prepare its 
parent company financial statements in 
accordance with UK Generally Accepted 
Accounting Practice (GAAP).

Adoption of New and Revised Standards
The Group has applied all adopted IFRS 
and interpretations endorsed by the EU 
at 31 December 2013, including all 
amendments to extant standards that are 
not effective until later accounting periods. 
This is inclusive of:

 >  Presentation of Items of Other 
Comprehensive Income (OCI) 
As a result of the amendments to IAS 1, 
the Group has modified the presentation 
of items of OCI in its consolidated 
statement of changes in equity, to present 
separately items that would be reclassified 
to profit or loss from those that would 
never be. Comparative information has 
been represented accordingly.

 >  IFRS 13 Fair Value Measurement 

IFRS 13 establishes a single framework 
for measuring fair value and making 
disclosures about fair value measurements. 
IFRS 13 replaces and expands the 
disclosure requirements about fair value 
measurements in other IFRSs, including 
IFRS 7. In accordance with the transitional 
provisions of IFRS 13, the Group and the 
Company have applied the new fair value 
measurement guidance prospectively 
and has not provided any comparative 
information for new disclosures. 
Notwithstanding the above, the change 
had no significant impact on the 
measurements of the Group’s and the 
Company’s assets and liabilities.

There are a number of standards, amendments 
to standards and interpretations that were 
issued by 31 December 2013 but have either 
yet to be endorsed by the EU, or were 
endorsed shortly after the year end. The 
following IFRSs have been issued but have not 
been applied by the Group in these financial 
statements. Their adoption is not expected 
to have a material effect on the financial 
statements unless otherwise indicated:

 > IFRS 10 Consolidated Financial 

Statements and IAS 27 (2011) Separate 
Financial Statements 

 > IFRS 11 Joint Arrangements and 
Amendments to IAS 28 (2008) 

Investments in Associates and 
Joint Ventures

 > IFRS 12 Disclosure of Interests in 

Other Entities 

 > Amendments to IAS 32 Offsetting 

Financial Assets and Financial Liabilities

 > Investment Entities (Amendments 
to IFRS 10, IFRS 12 and IAS 27)

 > Transition Guidance (Amendments 
to IFRS 10, IFRS 11 and IFRS 12) 

 > IFRIC Interpretation 21 Levies

 > IFRS 9 Financial Instruments

Phase I of IFRS 9 “Financial Instruments” 
was issued in November 2009 and has 
subsequently been updated and amended. 
The standard has not yet been endorsed for 
use in the EU and the effective date is to be 
confirmed. The standard introduces changes 
to the classification and measurement of 
financial assets, removes the restriction on 
electing to measure certain financial liabilities 
at fair value through the income statement 
from initial recognition and requires changes 
to the presentation of gains and losses 
relating to fair value changes. 

The Group is currently assessing the impact 
of the above new pronouncements on its 
results, financial position and cash flows.

Basis of Preparation
The accounts have been prepared on 
a going concern basis. In considering 
the appropriateness of this assumption, 
the Board have reviewed the Group’s 
projections for the next twelve months 
and beyond, including cash flow forecasts 
and regulatory capital surpluses. The Group 
has no debt. 

The Directors have a reasonable expectation 
that the Company has adequate resources 
to continue in operational existence for the 
foreseeable future. Thus they continue to 
adopt the going concern basis in preparing 
the annual financial statements.

Further information regarding the 
Company’s business activities, together with 
the factors likely to affect its future 
development, performance and position, is set 
out in the Strategic Report on pages 6 to 35. 
Further information regarding the financial 
position of the Company, its cash flows, 
liquidity position and borrowing facilities 
are described in the Strategic Report on 
pages 16 to 19. In addition notes 6 and 11 to 
the financial statements include the 
Company’s objectives, policies and 
processes for managing its capital; its 
financial risk management objectives; 
details of its financial instruments; and its 
exposures to credit risk and liquidity risk.

The accounting policies set out in the notes 
to the financial statements have, unless 
otherwise stated, been applied consistently 
to all periods presented in these Group 
financial statements. 

The financial statements are prepared 
on the historical cost basis, except for the 
revaluation of financial assets classified 
as at fair value through profit or loss.

Subsidiaries are entities controlled by the 
Group. Control exists when the Group has 
the power, directly or indirectly, to govern 
the financial and operating policies of an 
entity so as to obtain benefits from its 
activities. In assessing control, potential 
voting rights that are currently exercisable 
or convertible are taken into account. 
The financial statements of subsidiaries 
are included in the Consolidated financial 
statements from the date that control 
commences until the date that control ceases.

The preparation of financial statements 
in conformity with adopted IFRS requires 
management to make judgements, estimates 
and assumptions that affect the application 
of policies and reported amounts of assets 
and liabilities, income and expenses. The 
estimates and associated assumptions 
are based on historical experience and 
various other factors that are believed to 
be reasonable under the circumstances, the 
results of which form the basis of making the 
judgements about carrying values of assets 
and liabilities that are not readily apparent 
from other sources. The estimates and 
underlying assumptions are reviewed on 
an ongoing basis. Revisions to accounting 
estimates are recognised in the year in which 
the estimate is reviewed if this revision affects 
only that year, or in the year of the revision 
and future years if the revision affects both 
current and future years. To the extent that 
a change in an accounting estimate gives 
rise to changes in assets and liabilities, it is 
recognised by adjusting the carrying amount 
of the related asset or liability in the period 
of the change.

2. Critical Accounting Judgements 
and Estimates
Judgements
In applying the Group’s accounting policies 
as described in the notes to the financial 
statements, management has primarily 
applied judgement in the classification of 
the Group’s contracts with reinsurers as 
reinsurance contracts. A contract is required 
to transfer significant insurance risk in order 
to be classified as such. Management 
reviews all terms and conditions of each 
such contract, and if necessary obtains the 
opinion of an independent expert at the 
negotiation stage in order to be able to 
make this judgement.

Estimation Techniques Used in Calculation 
of Claims Provisions and Profit Commission
Estimation techniques are used in the 
calculation of the provisions for claims 
outstanding, which represent a projection 
of the ultimate cost of settling claims that 
have occurred prior to the balance sheet 
date and remain unsettled at the balance 
sheet date.

_1_ADM_ar13_back.indd   75

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATION2. Critical Accounting Judgements 
and Estimates continued
Estimation Techniques Used in Calculation 
of Claims Provisions and Profit Commission 
continued
The key area where these techniques are used 
relates to the ultimate cost of reported claims. 
A secondary area relates to the emergence 
of claims that occurred prior to the balance 
sheet date, but had not been reported at 
that date.

The estimates of the ultimate cost of reported 
claims are based on the setting of claim 
provisions on a case-by-case basis, for all 
but the simplest of claims.

The sum of these provisions are compared 
with projected ultimate costs using a variety 
of different projection techniques (including 
incurred and paid chain ladder and an average 
cost of claim approach) to allow an actuarial 
assessment of their potential outcome. They 
include allowance for unreported claims.

The most significant sensitivity in the use 
of the projection techniques arises from any 
future step change in claims costs, which 
would cause future claim cost inflation to 
deviate from historic trends. This is most 
likely to arise from a change in the regulatory 
or judicial regime that leads to an increase 
in awards or legal costs for bodily injury 
claims that is significantly above or below 
the historical trend.

The Group’s independent actuarial advisors 
project best estimate claims reserves using 
a variety of recognised actuarial techniques. 
The Group’s reserving policy requires 
management to reserve within a range of 
potential outcomes above the projected 
best estimate outcome, to allow for 
unforeseen adverse claims development. 

For further detail on objectives, policies and 
procedures for managing insurance risk, 
refer to note 5 of the financial statements.

Future changes in claims reserves also 
impact profit commission income, as the 
measurement of this income is dependent 
on the loss ratio booked in the financial 
statements, and cash receivable is dependent 
on actuarial projections of ultimate loss ratios.

3. Re-presentation of
Comparative Information
Comparative amounts within the Consolidated 
Income Statement relating to expenses have 
been re-presented. Net expenses of 
£235.2 million reported in the prior period, 
have been analysed into gross operating 
expenses and share scheme charges and 
operating expenses and share scheme 
charges recoverable from co- and 
reinsurers. There is no impact on reported 
net expenses or profit before tax in the period.

4. Group Consolidation and 
Operating Segments
4a. Accounting Policies
(i) Group Consolidation
The Consolidated financial statements 
comprise the results and balances of the 
Company and its subsidiaries (together 
referred to as the Group) for the year 
ended 31 December 2013 and comparative 
figures for the year ended 31 December 2012. 
The financial statements of the Company’s 
subsidiaries are consolidated in the Group 
financial statements. The Company controls 
100% of the voting share capital of all its 
principal subsidiaries, except Rastreator.com 
Limited, Inspop USA LLC, Admiral Law 
Limited, BDE Law Limited and the indirect 
holding in comparenow.com Insurance 
Agency LLC. 

The parent company financial statements 
present information about the Company as 
a separate entity and not about its Group. 
In accordance with International Accounting 
Standard (IAS) 24, transactions or balances 
between Group companies that have been 
eliminated on consolidation are not reported 
as related party transactions in the Consolidated 
financial statements.

(ii) Foreign Currency Translation
Items included in the financial statements 
of each of the Group’s entities are measured 
using the currency of the primary economic 
environment in which the entity operates 
(“the functional currency”). The Consolidated 
financial statements are presented in 
millions of pounds sterling, which is the 
Group’s presentation currency. 

Foreign currency transactions are translated 
into the functional currency using the exchange 
rates prevailing at the dates of the transactions. 
Foreign exchange gains and losses resulting 
from the settlement of such transactions, 
and from the translation at year end exchange 
rates of monetary assets and liabilities 
denominated in foreign currencies are 
recognised in the income statement.

Non-monetary items measured at cost 
are translated at their historic rate and 
non-monetary items held at fair value are 
translated using the foreign exchange rate 
on the date that the fair value was established.

The financial statements of foreign operations 
whose functional currency is not pounds 
sterling are translated into the Group 
presentation currency (sterling) as follows:

 > Assets and liabilities for each balance 
sheet presented are translated at 
the closing rate at the date of that 
balance sheet

 > Income and expenses for each income 
statement are translated at average 
exchange rates (unless this average is 
not a reasonable approximation of the 
cumulative effect of the rates prevailing 
on the transaction dates, in which case 
income and expenses are translated at 
the date of the transaction)

 > All resulting exchange differences are 
recognised in other comprehensive 
income and in a separate component 
of equity except to the extent that the 
translation differences are attributable 
to non-controlling interests

On disposal of a foreign operation, the 
cumulative amount recognised in equity 
relating to that particular operation is 
recognised in the income statement.

4b. Segment Reporting
The Group has four reportable segments, 
as described below. These segments represent 
the principal split of business that is regularly 
reported to the Group’s Board of Directors, 
which is considered to be the Group’s chief 
operating decision maker in line with IFRS 8, 
Operating Segments. 

UK Car Insurance
The segment consists of the underwriting 
of car insurance and other products that 
supplement the car insurance policy. 
It also includes the generation of revenue 
from additional products and fees from 
underwriting car insurance in the UK. 
The Directors consider the results of these 
activities to be reportable as one segment 
as the activities carried out in generating 
the revenue are not independent of each 
other and are performed as one business. 
This mirrors the approach taken in 
management reporting.

International Car Insurance
The segment consists of the underwriting of 
car insurance and the generation of revenue 
from additional products and fees, from 
underwriting car insurance outside of the UK. 
It specifically covers the Group operations 
Admiral Seguros in Spain, ConTe in Italy, 
L’olivier Assurances in France and Elephant 
Auto in the USA. None of these operations 
are reportable on an individual basis, based 
on the threshold requirements in IFRS 8.

Price Comparison
The segment relates to the Group’s price 
comparison websites; Confused.com in the 
UK, Rastreator in Spain, LeLynx in France 
and comparenow.com in the USA. Each of 
the Price Comparison businesses are 
operating in individual geographical 
segments but are grouped into one 
reporting segment as Rastreator, LeLynx 
and comparenow.com do not individually 
meet the threshold requirements in IFRS 8.

Other
The “Other” segment is designed to be 
comprised of all other operating segments 
that do not meet the threshold requirements 
for individual reporting. It includes UK 
household insurance, the Group’s commercial 
van insurance broker, Gladiator, and 
commercial van insurance. 

76

Admiral Group plc  Annual Report and Accounts 2013

NOTES TO THE FINANCIAL STATEMENTS CONTINUED4. Group Consolidation and Operating Segments continued
4b. Segment Reporting continued
Other continued
Taxes are not allocated across the segments and, as with the corporate activities, are included in the reconciliation to the Consolidated 
Income Statement and Consolidated Statement of Financial Position.

An analysis of the Group’s revenue and results for the year ended 31 December 2013, by reportable segment, are shown below. The accounting 
policies of the reportable segments are consistent with those presented in the notes to the financial statements for the Group. 

Turnover*1

Net insurance premium revenue

Other revenue and profit commission

Investment and interest income

Net revenue

Net insurance claims

Expenses

Segment profit/(loss) before tax

Other central revenue and expenses, 
including share scheme charges

Interest income

Consolidated profit before tax

Taxation expense

Consolidated profit after tax

Other segment items:

Capital expenditure

Depreciation and amortisation

Year ended 31 December 2013

UK Car 
Insurance
£m

1,698.9

425.1

293.4

12.4

730.9

(251.3)

(85.7)

393.9

International 
Car 
Insurance
£m

Price 
Comparison
£m

187.8

54.1

6.6

—

60.7

(49.1)

(33.7)

(22.1)

112.7

—

112.7

—

112.7

—

(92.3)

20.4

Other
£m

30.8

3.8

14.4

—

18.2

(2.6)

(13.2)

2.4

3.2

28.5

2.2

50.4

4.0

1.3

0.7

0.8

Eliminations
£m

—

—

—

—

—

—

—

—

—

—

*1  Turnover is a non-GAAP measure and consists of total premiums written (including co-insurers share) and Other revenue. Refer to note 12 for further 

information. 

Revenue and results for the corresponding reportable segments for the year ended 31 December 2012 are shown below. 

Turnover*1

Net insurance premium revenue

Other revenue and profit commission

Investment and interest income

Net revenue

Net insurance claims

Expenses

Segment profit/(loss) before tax

Other central revenue and expenses,  
including share scheme charges

Interest income

Consolidated profit before tax

Taxation expense

Consolidated profit after tax

Other segment items:

Capital expenditure

Depreciation and amortisation

Year ended 31 December 2012

UK Car 
Insurance
£m

1,936.2

455.6

342.7

13.9

812.2

(355.1)

(84.3)

372.8

International 
Car 
Insurance
£m

Price 
Comparison
£m

162.9

43.3

10.8

0.1

54.2

(49.4)

(29.3)

(24.5)

103.5

—

103.5

—

103.5

—

(85.5)

18.0

Other
£m

12.5

—

12.5

—

12.5

—

(10.0)

2.5

6.1

28.8

3.1

26.2

0.9

1.0

0.1

0.3

Eliminations
£m

—

—

—

—

—

—

—

—

—

—

Segment
 total
£m

2,030.2

483.0

427.1

12.4

922.5

(303.0)

(224.9)

394.6

(26.3)

1.9

370.2

(83.3)

286.9

10.1

81.0

Segment
 total
£m

2,215.1

498.9

469.5

14.0

982.4

(404.5)

(209.1)

368.8

(26.1)

1.9

344.6

(86.2)

258.4

10.2

56.3

*1  Turnover is a non-GAAP measure and consists of total premiums written (including co-insurers share) and Other revenue. Refer to note 12 for further information. 

_1_ADM_ar13_back.indd   77

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATION4. Group Consolidation and Operating Segments continued
4b. Segment Reporting continued
Segment Revenues
The UK and International Car Insurance reportable segments derive all insurance premium income from external policyholders. Revenue 
within these segments is not derived from an individual policyholder that represents 10% or more of the Group’s total revenue.

The total of Price Comparison revenues from transactions with other reportable segments is £10.8 million (2012: £13.0 million). These 
amounts have not been eliminated on consolidation as the Directors consider that not doing so results in a better overall presentation 
of the financial statements. The impact on the financial statements in the current and prior period is not material. There are no other 
transactions between reportable segments.

Within the UK Car Insurance segment, transactions between the Group’s intermediary and the Group’s insurance companies relating to 
vehicle commission totalling £18.4 million have been eliminated (from the insurance expenses and Other revenue lines in the income statement) 
on the basis that the non-elimination would have materially distorted the presentation of key performance indicators. The equivalent 
amounts in the prior period have not been eliminated as there is no resulting material distortion of key performance indicators. 

Revenues from external customers for products and services is consistent with the split of reportable segment revenues as shown on page 77.

Information about Geographical Locations
All material revenues from external customers, and net assets attributed to a foreign country, are shown within the International Car Insurance 
reportable segment shown on the previous page. The revenue and results of the three International Price Comparison businesses, Rastreator, 
LeLynx and comparenow.com are not yet material enough to be presented as a separate segment.

Segment Assets and Liabilities
The identifiable segment assets and liabilities at 31 December 2013 are as follows. 

Property and equipment

Intangible assets

Reinsurance assets

Trade and other receivables 

Financial assets

Cash and cash equivalents

Reportable segment assets

Insurance contract liabilities

Trade and other payables

Reportable segment liabilities

Reportable segment net assets

Unallocated assets and liabilities

Consolidated net assets

As at 31 December 2013

International 
Car 
Insurance
£m

Price 
Comparison
£m

Other
£m

Eliminations
£m

2.6

13.1

111.4

(11.0)

122.2

35.7

274.0

198.5

36.0

234.5

39.5

1.0

2.6

—

7.1

—

38.7

49.4

—

6.5

6.5

42.9

0.6

0.6

4.8

35.1

—

8.6

49.7

12.4

11.3

23.7

26.0

—

—

—

(57.8)

—

—

(57.8)

—

—

—

(57.8)

UK Car 
Insurance
£m

8.2

76.5

705.0

104.1

2,113.4

101.6

3,108.8

1,690.4

959.9

2,650.3

458.5

Segment
 total
£m

12.4

92.8

821.2

77.5

2,235.6

184.6

3,424.1

1,901.3

1,013.7

2,915.0

509.1

15.0

524.1

Unallocated assets and liabilities consist of other central assets and liabilities, plus deferred and current corporation tax balances. 
These assets and liabilities are not regularly reviewed by the Board of Directors in the reportable segment format.

There is an asymmetrical allocation of assets and income to the reportable segments, in that the interest earned on cash and cash 
equivalent assets deployed in the UK Car Insurance, Price Comparison and International Car Insurance segments is not allocated 
in arriving at segment profits. This is consistent with regular management reporting. 

Eliminations represent inter-segment funding and balances included in trade and other receivables.

78

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED4. Group Consolidation and Operating Segments continued
4b. Segment Reporting continued
Segment Assets and Liabilities continued
The segment assets and liabilities at 31 December 2012 are as follows. 

Property and equipment

Intangible assets

Reinsurance assets

Trade and other receivables 

Financial assets

Cash and cash equivalents

Reportable segment assets

Insurance contract liabilities

Trade and other payables

Reportable segment liabilities

Reportable segment net assets

Unallocated assets and liabilities

Consolidated net assets

As at 31 December 2012

International 
Car 
Insurance
£m

Price 
Comparison
£m

Other
£m

Eliminations
£m

2.8

13.8

85.9

(20.6)

97.3

50.2

229.4

153.9

31.9

185.8

43.6

1.7

1.0

—

9.1

—

25.4

37.2

—

6.5

6.5

30.7

0.4

0.1

—

9.5

—

5.6

15.6

—

6.3

6.3

9.3

—

—

—

(41.4)

—

—

(41.4)

—

—

—

(41.4)

UK Car 
Insurance
£m

11.6

77.6

717.1

98.7

1,833.2

125.0

2,863.2

1,543.0

961.8

2,504.8

358.4

Segment
 total
£m

16.5

92.5

803.0

55.3

1,930.5

206.2

3,104.0

1,696.9

1,006.5

2,703.4

400.6

60.1

460.7

5. Premium, Claims and Profit Commissions 
5a. Accounting Policies
(i) Revenue – Premiums
Premiums relating to insurance contracts are recognised as revenue proportionally over the period of cover. Premiums with an inception 
date after the end of the period are held in the statement of financial position as deferred revenue. Outstanding collections from policyholders 
are recognised within policyholder receivables.

(ii) Revenue – Profit Commission
Under some of the co-insurance and reinsurance contracts under which motor premiums are shared or ceded, profit commission may be 
earned on a particular year of account, which is usually subject to performance criteria such as loss ratios and expense ratios. The commission 
is dependent on the ultimate outcome of any year, with revenue being recognised when loss and expense ratios used in the preparation 
of the financial statements move below a contractual threshold.

(iii) Insurance Contracts and Reinsurance Assets
Premiums
The proportion of premium receivable on in-force policies relating to unexpired risks is reported in insurance contract liabilities and 
reinsurance assets as the unearned premium provision – gross and reinsurers’ share respectively. 

Claims
Claims and claims handling expenses are charged as incurred, based on the estimated direct and indirect costs of settling all liabilities 
arising on events occurring up to the balance sheet date. 

The provision for claims outstanding comprises provisions for the estimated cost of settling all claims incurred but unpaid at the balance 
sheet date, whether reported or not. Anticipated reinsurance recoveries are disclosed separately as assets.

Whilst the Directors consider that the gross provisions for claims and the related reinsurance recoveries are fairly stated on the basis 
of the information currently available to them, the ultimate liability will vary as a result of subsequent information and events and may 
result in significant adjustments to the amounts provided. 

Adjustments to the amounts of claims provisions established in prior years are reflected in the income statement for the period in which 
the adjustments are made and disclosed separately if material. The methods used, and the estimates made, are reviewed regularly.

Provision for unexpired risks is made where necessary for the estimated amount required over and above unearned premiums 
(net of deferred acquisition costs) to meet future claims and related expenses. 

Co-insurance
The Group has entered into certain co-insurance contracts under which insurance risks are shared on a proportional basis, with the co-insurer 
taking a specific percentage of premium written and being responsible for the same proportion of each claim. As the contractual liability 
is several and not joint, neither the premiums nor claims relating to the co-insurance are included in the income statement. Under the 
terms of these agreements the co-insurers reimburse the Group for the same proportionate share of the costs of acquiring and 
administering the business.

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATION5. Premium, Claims and Profit Commissions continued
5a. Accounting Policies continued
(iii) Insurance Contracts and Reinsurance Assets continued
Reinsurance Assets
Contracts entered into by the Group with reinsurers under which the Group is compensated for losses on the insurance contracts issued 
by the Group are classified as reinsurance contracts. A contract is only accounted for as a reinsurance contract where there is significant 
insurance risk transfer between the insured and the insurer. 

Reinsurance assets include balances due from reinsurance companies for ceded insurance liabilities. Amounts recoverable from reinsurers 
are estimated in a consistent manner with the outstanding claims provisions or settled claims associated with the reinsured policies and in 
accordance with the relevant reinsurance contract. 

The Group assesses its reinsurance assets for impairment on a regular basis, and in detail every six months. If there is objective evidence 
that the asset is impaired, then the carrying value will be written down to its recoverable amount.

On the commutation of reinsurance contracts, the reinsurer is discharged from all obligations relating to the contract. Reinsurance assets 
and liabilities relating to the commuted contracts are settled in the period in which the commutation agreement is signed.

5b. Net Insurance Premium Revenue

Total motor insurance premiums written before co-insurance

Group gross premiums written after co-insurance

Outwards reinsurance premiums

Net insurance premiums written

Change in gross unearned premium provision

Change in reinsurers’ share of unearned premium provision 

Net insurance premium revenue 

31 December 
2013
£m

31 December 
2012
£m

1,737.6

1,088.4

(620.2)

468.2

48.0

(33.2)

483.0

1,897.2

1,167.2

(679.1)

488.1

(10.7)

21.5

498.9

The Group’s share of the car insurance business was underwritten by Admiral Insurance (Gibraltar) Limited, Admiral Insurance Company Limited 
and Elephant Insurance Company. All contracts are short term in duration, lasting for 10 or 12 months. 

5c. Profit Commission

Underwriting year:

2009 & prior

2010

2011

2012

Total profit commission 

31 December 
2013
£m

31 December 
2012
£m

3.1

24.9

26.7

44.6

99.3

(2.3)

9.4

98.1

3.2

108.4

5d. Reinsurance Assets and Insurance Contract Liabilities 
(i) Objectives, Policies and Procedures for the Management of Insurance Risk
The Group is involved in issuing motor insurance contracts that transfer risk from policyholders to the Group and its underwriting partners. 

Insurance risk involves uncertainty over the occurrence, amount or timing of claims arising on insurance contracts issued. 

Reserving risk is the risk that value of insurance liabilities established is insufficient to cover the ultimate cost of claims incurred at the balance sheet 
date, whether reported or unreported. Other risks include inadequate pricing and reinsurance policies, and inappropriate claims management 
processes and controls.

The Board of Directors is responsible for the management of insurance risk, although as mentioned in note 6, it has delegated the task 
of supervising risk management to the Group Risk Committee.

The Group also has a Reserving Committee. This Committee, comprised senior managers within the finance, claims, pricing and actuarial 
functions, primarily recommends the approach for UK Car Insurance reserving but also reviews the systems and controls in place to allow 
accurate reserving and material reserving issues such as Periodic Payment Order (PPO) and claims inflation that represent the key uncertainties 
in the amount or timing of claims settlements. 

The Board implements certain policies in order to mitigate and control the level of insurance risk accepted by the Group. These include 
pricing policies and claims management and administration processes, in addition to reserving policies and co- and reinsurance 
arrangements as detailed on the following page.

80

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED5. Premium, Claims and Profit Commissions continued
5d. Reinsurance Assets and Insurance Contract Liabilities continued
(i) Objectives, Policies and Procedures for the Management of Insurance Risk continued
Reserving Policies and Controls 
Reserving risk is mitigated through a series of processes and controls. The key processes are as follows:

 > Regular management and internal actuarial review of individual and aggregate case claim reserves, including regular reporting of 

management information and exception reporting of significant movements

 > Regular management and internal actuarial review of large claims, including claims settled or potentially settled by PPOs for which the 
uncertainty is increased by factors such as the lifetime of the claimant and movements in the indexation for the cost of future care of the claimant

 > Bi-annual external actuarial review of best estimate claims reserves using a variety of recognised actuarial techniques, including reviews 

of the potential ranges around best estimates

 > Use of a Reserving policy which informs management’s reserving decisions for the purposes of the Group’s financial statements. 
As described in note 2, critical accounting judgements and estimates, the policy determines that reserves should be set within a 
pre-determined range above best estimate assumptions to allow for unforeseen adverse claims development

Co-insurance and Reinsurance
As noted in the Strategic Report, the Group shares a significant amount of the motor insurance business generated with external underwriters. 
In 2013, 40% of the UK risk was shared under a co-insurance contract, under which the primary risk is borne by the co-insurer. A further 35% 
of the UK risk was ceded under quota share reinsurance contracts. Co-insurance and reinsurance contracts are also used in the International 
Car Insurance businesses. Further detail can be found in the Strategic Report on page 28.

As well as these proportional arrangements, an excess of loss reinsurance programme is also purchased to protect the Group against very 
large individual claims and catastrophe losses.

Concentration of Insurance Risk
The Directors do not believe there are significant concentrations of insurance risk. This is because, although the Group has historically 
written only one significant line of UK insurance business, the risks are spread across a large number of people and a wide regional base. 
The introduction of the international car insurance businesses in recent years and the launch of UK household business in 2012, will further 
contribute to the diversification of the Group’s insurance risk as these businesses grow.

(ii) Sensitivity of Recognised Amounts to Changes in Assumptions
The following table sets out the impact on equity and profit or loss at 31 December 2013 that would result from a 1% movement in the UK 
loss ratios used for each underwriting year for which material amounts remain outstanding. 

Booked loss ratio

Impact of 1% change (£m)

Underwriting year

2010

70%

8.3

2011

72%

12.0

2012

78%

12.0

2013

85%

1.5

The impact is stated net of reinsurance and includes the change in net insurance claims along with the associated profit commission 
movements that result from changes in loss ratios. The figures are stated net of tax at the current rate.

(iii) Analysis of Recognised Amounts

Gross

Claims outstanding 

Unearned premium provision

Total gross insurance liabilities 

Recoverable from reinsurers

Claims outstanding 

Unearned premium provision

Total reinsurers’ share of insurance liabilities 

Net

Claims outstanding 

Unearned premium provision

Total insurance liabilities – net 

31 December 
2013
£m

31 December 
2012
£m

1,400.4

500.9

1,901.3

537.4

283.8

821.2

863.0

217.1

1,080.1

1,147.7

549.2

1,696.9

487.3

315.7

803.0

660.4

233.5

893.9

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATION5. Premium, Claims and Profit Commissions continued
5d. Reinsurance Assets and Insurance Contract Liabilities continued
(iii) Analysis of Recognised Amounts continued
The maturity profile of gross insurance liabilities at the end of 2013 is as follows:

Claims outstanding 

Unearned premium provision

Total gross insurance liabilities 

The maturity profile of gross insurance liabilities at the end of 2012 was as follows:

Claims outstanding 

Unearned premium provision

Total gross insurance liabilities 

< 1 year
£m

419.9

500.9

920.8

< 1 year
£m

344.1

549.2

893.3

1 – 3 years
£m

478.0

—

478.0

> 3 years
£m

502.5

—

502.5

1 – 3 years
£m

> 3 years
£m

391.7

—

391.7

411.9

—

411.9

(iv) Analysis of UK Claims Incurred
The following tables illustrate the development of net UK Car Insurance claims incurred for the past four financial periods, including the 
impact of re-estimation of claims provisions at the end of each financial year. The first table shows actual net claims incurred, and the 
second shows the development of UK loss ratios. Figures are shown net of reinsurance and are on an underwriting year basis. 

Analysis of claims incurred (net amounts)

Underwriting year (UK only)

2009 and prior

2010

2011

2012

2013

UK net claims incurred (excluding claims handling 
costs)

International net claims incurred

Claims handling costs and other amounts 

Total net claims incurred

UK loss ratio development

Underwriting year (UK only)

2009

2010

2011

2012

2013

Total
£m

(178.1)

(213.7)

(315.1)

(330.9)

(175.4)

2009
£m

(132.4)

—

—

—

—

(132.4)

(13.6)

(5.7)

(151.7)

Financial year ended 31 December

2010
£m

2011
£m

2012
£m

(53.9)

(130.2)

—

—

—

(184.1)

(15.9)

(8.5)

(208.5)

8.7

(128.6)

(203.7)

—

—

(323.6)

(28.3)

(11.9)

(363.8)

(5.5)

8.4

(151.1)

(191.3)

—

(339.5)

(54.2)

(10.8)

(404.5)

2013
£m

5.0

36.7

39.7

(139.6)

(175.4)

(233.6)

(59.9)

(9.5)

(303.0)

Financial year ended 31 December

2009

2010

2011

2012

2013

84%

—

—

—

—

75%

78%

—

—

—

77%

77%

82%

—

—

77%

75%

76%

84%

—

76%

70%

72%

78%

85%

82

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED5. Premium, Claims and Profit Commissions continued
5d. Reinsurance Assets and Insurance Contract Liabilities continued
(v) Analysis of Net Claims Reserve Releases (UK Business Only)
The following table analyses the impact of movements in prior year claims provisions, in terms of their net value, and their impact on the 
reported loss ratio. This data is presented on an underwriting year basis.

Underwriting year

2009 and prior 

2010

2011

2012

Total net release

Net releases on Admiral net share 
Releases on commuted quota share reinsurance contracts*1

Total net release as above

Financial year ended 31 December

2009
£m

31.3

—

—

31.3

31.3

—

31.3

2010
£m

23.5

—

—

23.5

23.1

0.4

23.5

2011
£m

8.7

1.6

—

10.3

7.8

2.5

10.3

2012
£m

(5.5)

8.4

14.7

17.6

16.3

1.3

17.6

2013
£m

5.0

36.7

39.7

12.8

94.2

53.3

40.9

94.2

*1   Admiral typically commutes quota share reinsurance contracts in its UK Car Insurance business 24 or 36 months following the start of the underwriting year. 
After commutation, any changes in claims costs on the commuted proportion of the business are reflected within claims costs and are separately analysed 
here. £40.9 million of releases on commuted quota share contracts is split as follows: 2011: £19.8 million; 2010: £18.4 million; 2009 & prior: £2.7 million.

Profit commission is analysed in note 5c.

(vi) Reconciliation of Movement in Net Claims Provision

Net claims reserve at start of period

Net claims incurred (excluding releases)

Net reserve releases

Movement in net claims reserve due to commutation

Net claims paid 

Net claims reserve at end of period*1

31 December 
2013
£m

31 December 
2012
£m

660.4

387.7

(94.2)

208.7

(299.6)

863.0

446.9

411.3

(17.6)

102.2

(282.4)

660.4

*1   The increase in net claims reserve from £660.4 million at 31 December 2012 to £863.0 million is partly as a result of the increase in the size of gross claims 

reserves but largely due to the impact of commutations of reinsurance contracts in the UK Car Insurance business. 

(vii) Reconciliation of Movement in Net Unearned Premium Provision

Net unearned premium provision at start of period

Written in the period

Earned in the period

Net unearned premium provision at end of period

31 December 
2013
£m

31 December 
2012
£m

233.5

468.2

(484.6)

217.1

247.0

488.1

(501.6)

233.5

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATION6. Investments
6a. Accounting Policies
(i) Investment Income
Investment income from financial assets comprises interest income and net gains (both realised and unrealised) on financial assets classified 
as fair value through profit and loss and interest income on term deposits.

(ii) Financial Assets – Investments and Receivables
Initial Recognition
Financial assets within the scope of IAS 39 are classified as financial assets at fair value through profit or loss, loans and receivables or held 
to maturity investments.

At initial recognition assets are recognised at fair value and classified according to the purpose for which they were acquired. 

The Group’s investments in money market liquidity funds and short term debt securities are designated as financial assets at fair value 
through profit or loss (FVTPL) at inception. 

This designation is permitted under IAS 39, as the investments in money market funds and short dated securities are managed as a group 
of assets and internal performance evaluation of this group is conducted on a fair value basis. 

The Group’s deposits with credit institutions are classified as held to maturity investments, which is consistent with the intention for which 
they were purchased.

Subsequent Measurement
Financial assets at FVTPL are stated at fair value, with any resultant gain or loss recognised through the income statement.

Deposits with fixed maturities, classified as held to maturity investments are measured at amortised cost using the effective interest 
method. Movements in the amortised cost are recognised through the income statement, as are any impairment losses.

Loans and receivables are stated at their amortised cost less impairment using the effective interest method. Impairment losses are 
recognised through the income statement.

Impairment of Financial Assets
The Group assesses at each balance sheet date whether any financial assets or groups of financial assets held at amortised cost, are 
impaired. Financial assets are impaired where there is evidence that one or more events occurring after the initial recognition of the asset, 
may lead to a reduction in the estimated future cash flows arising from the asset. 

Objective evidence of impairment may include default on cash flows due from the asset and reported financial difficulty of the issuer or counterparty. 

Derecognition of Financial Assets
A financial asset is derecognised when the rights to receive cash flows from that asset have expired, or when the Group transfers the asset 
and all the attaching substantial risks and rewards relating to the asset, to a third party.

Cash and Cash Equivalents
Cash and cash equivalents includes cash in hand, deposits held at call with banks, and other short term deposits with original maturities 
of three months or less. All cash and cash equivalents are measured at amortised cost. 

6b. Investment and Interest Income 

Net investment return

Interest receivable

Total investment and interest income 

Interest received during the year was £1.9 million (2012: £1.9 million). 

31 December 
2013
£m

31 December 
2012
£m

12.4

1.9

14.3

14.0

1.9

15.9

84

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED6. Investments continued
6c. Financial Assets and Liabilities
The Group’s financial instruments can be analysed as follows:

Financial assets

Investments held at fair value 

Short dated debt securities held at fair value

Term deposits with credit institutions

Term deposits short dated debt securities

Receivables – amounts owed by policyholders

Total financial assets per consolidated statement of financial position

Trade and other receivables

Cash and cash equivalents

Financial liabilities

Trade and other payables

31 December 
2013
£m

31 December 
2012
£m

1,406.1

1,025.4

202.4

288.4

—

368.1

—

375.8

200.4

403.5

2,265.0

2,005.1

77.5

187.9

55.3

216.6

2,530.4

2,277.0

1,013.7

1,006.5

All investments held at fair value are invested in AAA-rated money market liquidity funds. These funds target a short term cash return with 
capital security and low volatility and continue to achieve these goals.

The measurement of investments at the end of the period, for investments held at fair value and short term debt securities held at fair value 
is based on active quoted market values (level 1). 

Short term debt securities have been reclassified to fair value through profit and loss at the start of the period to align with the treatment 
of the money market fund holdings.

The deposits are held with well rated institutions; as such the approximate fair value is the book value of the investment as impairment of the 
capital is not expected. There is no quoted market for these holdings and as such a level 2 valuation is used. The book value of term deposits 
is £288.4 million (2012: £375.8 million).

The amortised cost carrying amount of receivables is a reasonable approximation of fair value.

The maturity profile of financial assets and liabilities at 31 December 2013 is as follows:

On demand
£m

< 1 year
£m

Between 
1 and 2 years
£m

> 2 years
£m

Financial assets

Investments held at fair value 

Term deposits with credit institutions

Short term debt securities

Receivables – amounts owed by policyholders

Total financial assets 

Trade and other receivables

Cash and cash equivalents

Financial liabilities

Trade and other payables

1,104.8

—

—

—

301.3

188.9

202.4

368.1

1,104.8

1,060.7

—

187.9

77.5

—

1,292.7

1,138.2

—

1,013.7

—

99.5

—

—

99.5

—

—

99.5

—

—

—

—

—

—

—

—

—

—

85

FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATION6. Investments continued
6c. Financial Assets and Liabilities continued
The maturity profile of financial assets and liabilities at 31 December 2012 was as follows:

Financial assets

Investments held at fair value 

Term deposits with credit institutions

Short term debt securities

Receivables – amounts owed by policyholders

Total financial assets 

Trade and other receivables

Cash and cash equivalents

Financial liabilities

Trade and other payables

On demand
£m

< 1 year
£m

Between 
1 and 2 years
£m

> 2 years
£m

1,025.4

—

—

—

1,025.4

—

216.6

1,242.0

—

213.8

200.4

403.5

817.7

55.3

—

873.0

—

162.0

—

—

162.0

—

—

162.0

—

1,006.5

—

—

—

—

—

—

—

—

—

—

Objectives, Policies and Procedures For Managing Financial Assets and Liabilities
The Group’s activities expose it primarily to financial risks of credit risk, interest rate risk, liquidity risk and foreign exchange risk. The Board 
of Directors has delegated the task of supervising risk management and internal control to the Group Risk Committee. There is also an 
Investment Committee that makes recommendations to the Board on the Group’s investment strategy. 

There are several key elements to the risk management environment throughout the Group. These are detailed in full in the Corporate 
Governance Statement. Specific considerations for the risks arising from financial assets and liabilities are detailed below. 

Credit Risk
The Group defines credit risk as the risk of loss if another party fails to perform its obligations. The key areas of exposure to credit risk 
for the Group result through its reinsurance programme, investments, bank deposits and policyholder receivables. 

Economic and financial market conditions have led the Directors to consider counterparty exposure more frequently and in significant 
detail. The Directors consider that the policies and procedures in place to manage credit exposure continue to be appropriate for the 
Group’s risk appetite, and during 2013 and historically, no material credit losses have been experienced by the Group. 

There are no specific concentrations of credit risk with respect to investment counterparties due to the structure of the liquidity funds which 
invest in a wide range of very short duration, high quality securities. Cash balances and deposits are placed only with highly rated credit 
institutions. The detailed holdings are reviewed regularly by the Investment Committee. 

To mitigate the risk arising from exposure to reinsurers (in the form of reinsurance recoveries and profit commissions), the Group only 
conducts business with companies of appropriate financial strength ratings. In addition, most reinsurance contracts are operated on 
a funds withheld basis, which substantially reduces credit risk, as the Group holds the cash received as collateral.

The other principal form of credit risk is in respect of amounts due from policyholders, largely due to the potential for default by instalment 
payers. The impact of this is mitigated by the large customer base and low average level of balance recoverable. There is also mitigation by 
the operation of numerous high- and low-level controls in this area, including payment on policy acceptance as opposed to inception and 
automated cancellation procedures for policies in default.

The Group’s maximum exposure to credit risk at 31 December 2013 is £2,644.8 million (2012: £2,415.1 million), being the carrying value 
of financial assets and cash, and the excess of reinsurance assets over amounts owed to reinsurers under funds withheld arrangements. 
The Group does not use credit derivatives or similar instruments to mitigate exposure. The amount of bad debt expense relating to 
policyholder debt charged to the income statement in 2013 and 2012 is insignificant. 

There were no significant financial assets that were past due at the close of either 2013 or 2012.

The Group’s credit risk exposure to assets with external ratings is as follows:

Financial institutions – Money market funds

Financial institutions – Credit institutions

Financial institutions – Credit institutions

Financial institutions – Credit institutions

Financial institutions – Credit institutions

Reinsurers

Reinsurers

Reinsurers

Rating

AAA

AAA

AA

A

BBB and below

AA

A

BBB

31 December 
2013
£m

31 December 
2012
£m

1,406.1

1,025.4

61.8

184.5

352.4

80.0

239.9

20.0

23.4

60.1

169.2

506.4

57.1

117.8

196.3

6.5

86

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED6. Investments continued
6c. Financial Assets and Liabilities continued
Objectives, Policies And Procedures For Managing Financial Assets and Liabilities continued
Interest Rate Risk 
The Group considers interest rate risk to be the risk that unfavourable movements in interest rates could adversely impact on the capital 
values of financial assets and liabilities. This relates primarily to investments held at fair value. 

As noted above, the Group invests in money market liquidity funds, which in turn invest in a mixture of very short dated fixed and variable 
rate securities, such as cash deposits, certificates of deposits, floating rate notes and other commercial paper. 

The funds are not permitted to have an average maturity greater than 60 days and hence are not subject to large movements in yield and 
value resulting from changes in market interest rates (as longer duration fixed income portfolios can experience). Returns are likely to closely 
track the LIBID benchmark and hence while the Group’s investment return will vary according to market interest rates, the capital value 
of these investment funds will not be impacted by rate movements. The interest rate risk arising is therefore considered to be minimal. 

Other Group holdings include funds placed into two segregated mandates. The guidelines of the investments retain the credit quality of 
the money market liquidity funds. As the duration of the securities is short there is no material interest rate risk relating to these investments.

The Group also holds a number of fixed-rate, longer term deposits with strongly rated credit institutions. These are classified as term 
and valued at amortised cost. Therefore neither the capital value of the deposits, nor the interest return will be impacted by fluctuations 
in interest rates. 

No sensitivity analysis to interest rates has been presented on the grounds of materiality. 

Liquidity Risk
Liquidity risk is defined as the risk that the Group does not have sufficient, available, financial resources to enable it to meet its obligations 
as they fall due, or can only secure them at excessive cost. 

The Group is strongly cash-generative due to the large proportion of revenue arising from non-underwriting activity. Further, as noted 
above, a significant portion of insurance funds are invested in money market liquidity funds with same day liquidity, meaning that a large 
proportion of the Group cash and investments are immediately available. 

A breakdown of the Group’s financial liabilities – trade and other payables is shown in note 10. In terms of the maturity profile of these 
liabilities, all amounts will mature within three to six months of the balance sheet date. (Refer to the maturity profile at the start of this note 
for further detail.)

In practice, the Group’s Directors expect actual cash flows to be consistent with this maturity profile except for amounts owed to co-insurers 
and reinsurers. Of the total amounts owed to co-insurers and reinsurers of £785.3 million (2012: £723.5 million), £629.3 million (2012: £609.6 million) 
is held under funds withheld arrangements and therefore not expected to be settled within 12 months.

A maturity analysis for insurance contract liabilities is included in note 5.

The maturity profile for financial assets is included at the start of this note. The Group’s Directors believe that the cash flows arising 
from these assets will be consistent with this profile.

Liquidity risk is not, therefore, considered to be significant.

Foreign Exchange Risks
Foreign exchange risks arise from unfavourable movements in foreign exchange rates that could adversely impact the valuation 
of overseas assets. 

The Group is exposed to foreign exchange risk through its operations overseas. Although the relative size of the International operations 
means that the risks are relatively small, increasingly volatile foreign exchange rates could result in larger potential gains or losses. Assets 
held to fund insurance liabilities are held in the currency of the liabilities; however, surplus assets held as regulatory capital in foreign 
currencies remain exposed. 

The Group’s exposures to net assets held in euros and dollars at the balance sheet date were £7.1 million and £60.2 million respectively 
(2012: £13.3 million and £46.7 million).

Fair Value
For cash at bank and cash deposits and other receivables, the fair value approximates to the book value due to their short maturity. For 
assets held at fair value through profit and loss, their value equates to level 1 (quoted prices in active markets) of the fair value hierarchy. 

6d. Cash and Cash Equivalents

Cash at bank and in hand

Total cash and cash equivalents 

31 December 
2013
£m

31 December 
2012
£m

187.9

187.9

216.6

216.6

Cash and cash equivalents includes cash in hand, deposits held at call with banks, and other short term-term deposits with original 
maturities of three months or less.

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATION7. Other Revenue
7a. Accounting Policy
(i) Contribution from Additional Products and Fees and Other Revenue
Contribution from additional products and fees and other revenue includes revenue earned on the sale of products supplementing the core 
motor insurance policy, administration and other charges paid by the policyholder, referral fees, revenue from policies paid by instalments 
and vehicle commission charges paid by co- and reinsurers. Revenue is credited to the income statement over the period matching the 
Group’s obligations to provide services. Where the Group has no remaining contractual obligations, the revenue is recognised immediately. 
An allowance is made for expected cancellations where the customer may be entitled to a refund of amounts charged.

Commission from price comparison activities and broking commission earned by Gladiator is credited to revenue on the sale of the 
underlying insurance policy.

7b. Contribution from Additional Products and Fees and Other Revenue

Contribution from additional products and fees 

Price comparison revenue 

Other revenue 

Total Other revenue

Refer to the Strategic Report for further detail on the sources of revenue.

31 December 
2013
£m

31 December 
2012
£m

177.0

112.7

38.1

327.8

215.7

103.5

41.9

361.1

8. Expenses
8a. Accounting Policies
(i) Acquisition Costs and Operating Expenses
Acquisition costs incurred in obtaining new and renewal business are charged to the income statement over the period in which those 
premiums are earned. All other operating expenses are charged to the income statement in the period that they are incurred. 

(ii) Employee Benefits
Pensions
The Group contributes to defined contribution personal pension plans for its employees. The contributions payable to these schemes are 
charged in the accounting period to which they relate.

Employee Share Schemes
The Group operates a number of equity and cash settled compensation schemes for its employees. The fair value of the employee services 
received in exchange for the grant of free shares under the equity settled schemes is recognised as an expense, with a corresponding 
increase in equity. For cash settled schemes, the fair value of services received are also recognised as an expense, with a corresponding 
increase in liability. 

For equity settled schemes, the total charge expensed over the vesting period is determined by reference to the fair value of the free shares 
granted as determined at the grant date (excluding the impact of non-market vesting conditions). Non-market conditions such as profitability 
targets as well as staff attrition rates are included in assumptions over the number of free shares to vest under the applicable scheme. 

For cash settled schemes, the total charge expensed over the vesting period is determined by reference to the closing Admiral Group 
share price at the end of the period. Prior to the vesting of each scheme, the closing share price at the end of the reporting period is used 
as an approximation for the closing share price at the end of the vesting period. As with equity settled schemes, non-market vesting 
conditions also impact on the total charge expensed over the vesting period. 

At each balance sheet date, the Group revises its assumptions on the number of shares to be granted with the impact of any change 
in the assumptions recognised through income.

Refer to note 8f for further details on share schemes. 

8b. Operating Expenses and Share Scheme Charges

Acquisition of insurance contracts

Administration and other marketing costs (Insurance contracts)

Insurance contract expenses

Administration and other marketing costs (Other)

Share scheme charges

Total expenses and share scheme charges

31 December 2013

Recoverable 
from co- and 
reinsurers
£m

(51.8)

(150.5)

(202.3)

—

(13.5)

(215.8)

Gross
£m

85.5

203.5

289.0

142.0

36.0

467.0

Net
£m

33.7

53.0

86.7

142.0

22.5

251.2

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED8. Expenses continued
8b. Operating Expenses and Share Scheme Charges continued

Acquisition of insurance contracts

Administration and other marketing costs (Insurance contracts)

Insurance contract expenses

Administration and other marketing costs (Other)

Share scheme charges

Total expenses and share scheme charges

31 December 2012

Recoverable 
from co- and 
reinsurers
£m

(44.7)

(151.4)

(196.1)

—

(11.9)

(208.0)

Gross
£m

95.3

178.2

273.5

137.2

32.5

443.2

Net
£m

50.6

26.8

77.4

137.2

20.6

235.2

The £53.0 million (2012: £26.8 million) administration and marketing costs allocated to insurance contracts is principally made up of salary costs.

Analysis of other administration and other marketing costs:

31 December 
2013
£m

31 December 
2012
£m

Expenses relating to additional products and fees

Price comparison operating expenses

Other expenses

Total

34.4

92.3

15.3

142.0

Refer to note 12 for a reconciliation between insurance contract expenses and the reported expense ratio.

8c. Staff Costs and Other Expenses

31 December 2013

31 December 2012

Salaries

Social security charges

Pension costs

Share scheme charges (see note 8f)

Total staff expenses

Depreciation charge:

– Owned assets

– Leased assets

Amortisation charge:

– Software

– Deferred acquisition costs

Operating lease rentals:

– Buildings

Auditor’s remuneration (including VAT):

– Fees payable for the audit of the Company’s annual accounts

– Fees payable for the audit of the Company’s subsidiary accounts

– Fees payable for other services

Net foreign exchange losses

Analysis of fees paid to the auditor for other services:

Tax compliance services

Tax advisory services

Other services

Total as above 

Gross
£m

148.5

16.7

4.1

36.0

205.3

7.2

0.1

4.9

68.8

11.4

—

0.3

0.3

1.5

0.1

0.2

—

0.3

Net
£m

49.2

5.7

1.4

9.0

65.3

2.6

—

1.9

18.6

3.6

—

0.2

0.1

1.5

—

0.1

—

0.1

Gross
£m

137.1

13.8

1.0

32.5

184.4

5.4

1.2

4.1

48.0

10.5

—

0.3

0.3

—

0.1

0.2

—

0.3

35.9

85.5

15.8

137.2

Net
£m

44.3

4.4

0.3

8.1

457.1

2.2

0.3

1.2

11.7

3.3

—

0.2

0.1

—

—

0.1

—

0.1

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATION8. Expenses continued
8c. Staff Costs and Other Expenses continued
Gross and net expenses are before and after co- and reinsurance arrangements respectively. 

Refer to the Corporate Governance Report for details of the Audit Committee’s policy on fees paid to the Company’s auditor for non-audit 
services. The ratio of non-audit fees to audit fees in 2013 was 108% (2012: 124%).

The amortisation of software and deferred acquisition cost assets is charged to expenses in the income statement. 

8d. Staff Numbers (including Directors)

Direct customer contact staff

Support staff

Total

8e. Directors’ Remuneration
(i) Directors’ Remuneration

Directors’ emoluments

Amounts receivable under long term incentive schemes

Company contributions to money purchase pension plans

Total

(ii) Number of Directors

Retirement benefits are accruing to the following number of Directors under:

Money purchase schemes

Defined benefit schemes

8f. Staff Share Schemes
Analysis of share scheme costs (per income statement):

SIP charge (i)

DFSS charge (ii)

Total share scheme charges

Average for the year

2013
Number

5,145

1,420

6,565

2012
Number

4,991

1,231

6,222

31 December 
2013
£m

31 December 
2012
£m

2.0

0.8

—

2.8

2.1

0.7

—

2.8

2013
Number

2012
Number

1

—

1

—

31 December 
2013
£m

31 December 
2012
£m

7.6

14.9

22.5

6.6

14.0

20.6

The share scheme charges reported above are net of the co- and reinsurers share of the cost and therefore differ from the gross charge 
reported in note 8c (2013: £36.0 million; 2012: £32.5 million) and the gross credit to reserves reported in the consolidated statement of 
changes in equity (2013: £25.7 million; 2012: £23.7 million).

The consolidated cash flow statement also shows the gross charge in the reconciliation between “profit after tax” and “cash flows from 
operating activities”. The co-insurance share of the charge is included in the ‘change in trade and other payables’ line. 

(i) The Approved Share Incentive Plan (the “SIP”)
Eligible employees qualified for awards under the SIP based upon the performance of the Group in each half-year period. The current 
maximum award for each year is £3,000 per employee. The awards are made with reference to the Group’s performance against prior year 
profit before tax. Employees must remain in employment for the holding period (three years from the date of award) otherwise the shares 
are forfeited. 

The fair value of shares awarded is either the share price at the date of award, or is estimated at the latest share price available when drawing 
up the financial statements for awards not yet made (and later adjusted to reflect the actual share price on the award date). Awards under 
the SIP are entitled to receive dividends, and, hence, no adjustment has been made to this fair value. 

(ii) The Discretionary Free Share Scheme (the “DFSS”)
Under the DFSS, details of which are contained in the remuneration policy section of the Directors’ Remuneration Report, individuals receive 
an award of free shares at no charge. Staff must remain in employment until the vesting date in order to receive shares. The maximum number 
of shares that can vest relating to the 2013 scheme is 2,344,321 (2012 scheme: 2,149,566). 

The amount of award that actually vests is based on the growth in the Company’s earnings per share (EPS) relative to a risk free return (RFR), 
for which LIBOR has been selected as a benchmark. This performance is measured over the three-year period the award applies to. For the 
2013 and 2012 schemes, 50% of the shares awarded at the start of the three year vesting period are subject to these performance conditions. 

90

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED8. Expenses continued
8f. Staff Share Schemes continued
(ii) The Discretionary Free Share Scheme (the “DFSS”) continued
The range of awards is as follows:

 > If the growth in EPS is less than the RFR, no awards vest

 > EPS growth is equal to RFR – 10% of maximum award vests

 > To achieve the maximum award, EPS growth has to be 36 points higher than RFR over the three year period

Between 10% and 100% of the maximum awards, a linear relationship exists.

Awards under the DFSS are not eligible for dividends (although a discretionary bonus is currently paid equivalent to the dividend that would 
have been paid on the respective shareholding) and hence the fair value of free shares to be awarded under this scheme has been revised 
downwards to take account of these distributions. The unadjusted fair value is based on the share price at the date on which awards were 
made (as stated in the Directors’ Remuneration Report). 

Number of Free Share Awards Committed at 31 December 2013

SIP H210 scheme

SIP H111 scheme

SIP H211 scheme

SIP H112 scheme

SIP H212 scheme

SIP H113 scheme

DFSS 2011 scheme 1st award

DFSS 2011 scheme 2nd award

DFSS 2012 scheme 1st award

DFSS 2012 scheme 2nd award

DFSS 2013 scheme 1st award

DFSS 2013 scheme 2nd award

Total awards committed

Awards 
outstanding*1

346,590

489,280

598,400

617,778

533,792

603,084

1,634,732

157,312

181,668

1,977,452

173,348

2,170,973

9,484,409

Vesting 
date

March 2014

September 2014

March 2015

September 2015

March 2016

September 2016

April 2014

September 2014

March 2015

October 2015

March 2016

October 2016

*1  Being the maximum number of awards expected to be made before accounting for expected staff attrition. 

During the year ended 31 December 2013, awards under the SIP H209 and H110 schemes and the DFSS 2010 scheme vested. The total 
number of awards vesting for each scheme is as follows.

Number of Free Share Awards Vesting During the Year Ended 31 December 2013

SIP H209 scheme

SIP H110 scheme

DFSS 2010 scheme 1st award

DFSS 2010 scheme 2nd award

Original awards

Awards vested

377,641

352,100

314,358

287,000

1,542,453

1,380,210

121,051

70,973

9. Taxation
9a. Accounting Policy
Income tax on the profit or loss for the periods presented comprises current and deferred tax. 

(i) Current Tax
Current tax is the expected tax payable on the taxable income for the period, using tax rates that have been enacted or substantively 
enacted by the balance sheet date, and includes any adjustment to tax payable in respect of previous periods. 

Current tax related to items recognised in other comprehensive income is also recognised in other comprehensive income and not in the 
income statement.

(ii) Deferred Tax
Deferred tax is provided in full using the balance sheet liability method, providing for temporary differences arising between the carrying 
amount of assets and liabilities for accounting purposes, and the amounts used for taxation purposes. It is calculated at the tax rates that 
have been enacted or substantially enacted by the balance sheet date, or that are expected to apply in the period when the liability is 
settled or the asset is realised.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which the asset 
can be utilised.

The principal temporary differences arise from depreciation of property and equipment and share scheme charges. The resulting deferred 
tax is charged or credited in the income statement, except in relation to share scheme charges where the amount of tax benefit credited to 
the income statement is limited to an equivalent credit calculated on the accounting charge. Any excess is recognised directly in equity.

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATION9. Taxation continued
9b. Taxation 

Current tax

Corporation tax on profits for the year

Under provision relating to prior periods 

Current tax charge

Deferred tax

Current period deferred taxation movement

(Over) provision relating to prior periods – deferred tax

Total tax charge per income statement

Factors affecting the total tax charge are:

31 December 
2013
£m

31 December 
2012
£m

83.4

0.4

83.8

0.1

(0.6)

83.3

88.4

1.2

89.6

(2.8)

(0.6)

86.2

31 December 
2013
£m

31 December 
2012
£m

Profit before tax

Corporation tax thereon at effective UK corporation tax rate of 23.25% (2012: 24.5%)

Expenses and provisions not deductible for tax purposes 

Impact of change in UK tax rate on deferred tax balances

Adjustments relating to prior periods

Impact of different overseas tax rates

Other differences 

Total tax charge for the period as above

9c. Deferred Income Tax (Asset)
Analysis of Deferred Tax (Asset)

370.2

86.1

0.2

2.7

(0.2)

(5.6)

0.1

83.3

Balance brought forward at 1 January 2012

Tax treatment of share scheme charges through income or expense

Tax treatment of share scheme charges through reserves

Capital allowances

Carried forward losses

Other difference

Balance carried forward at 31 December 2012

Tax treatment of share scheme charges through income or expense

Tax treatment of share scheme charges through reserves

Capital allowances

Carried forward losses

Other difference

Balance carried forward at 31 December 2013

Tax treatment
 of share 
schemes
£m

Capital 
allowances
£m

Carried 
forward losses
£m

Other 
differences
£m

(3.6)
1.3

(1.5)

—

—

—

(3.8)
1.8

(2.1)

—

—

—

(4.1)

(1.5)
—

—

(0.4)

—

—

(1.9)
—

—

(1.4)

—

—

(3.3)

(2.6)
—

—

—

(3.1)

—

(5.7)
—

—

—

(2.1)

—

(7.8)

(2.6)
—

—

—

—

(1.2)

(3.8)
—

—

—

—

2.0

(1.8)

344.6

84.4

1.4

0.7

(0.4)

—

0.1

86.2

Total
£m

(10.3)
1.3

(1.5)

(0.4)

(3.1)

(1.2)

(15.2)
1.8

(2.1)

(1.4)

(2.1)

2.0

(17.0)

The UK corporation tax rate reduced from 24% to 23% on 1 April 2013. The average effective rate of tax for 2013 is 23.25% (2012: 24.5%). 
It will fall to 21% in April 2014, and to 20% in April 2015. Deferred tax has therefore been calculated at 20% where the temporary difference 
is expected to reverse after this date.

92

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED10. Other Assets and Other Liabilities
10a. Accounting Policy
(i) Property and Equipment, and Depreciation
All property and equipment is stated at cost less accumulated depreciation. Depreciation is calculated using the straight line method to 
write off the cost less residual values of the assets over their useful economic lives. These useful economic lives are as follows:

Motor vehicles 

Fixtures, fittings and equipment 

– 

– 

four years 

four years

Computer equipment 

–  two to four years

Improvements to short leasehold properties  – 

four years

(ii) Impairment of Property and Equipment
In the case of property and equipment, carrying values are reviewed at each balance sheet date to determine whether there are any indications 
of impairment. If any such indications exist, the asset’s recoverable amount is estimated and compared to the carrying value. The carrying 
value is the higher of the fair value of the asset, less costs to sell and the asset’s value in use. Impairment losses are recognised through 
the income statement.

(iii) Leased Assets
The rental costs relating to assets held under operating leases are charged to the income statement on a straight line basis over the life 
of the lease. 

Leases under the terms of which the Group assumes substantially all of the risks and rewards of ownership are classed as finance leases. 
Assets acquired under finance leases are included in property and equipment at fair value on acquisition and are depreciated in the same 
manner as equivalent owned assets. Finance lease and hire purchase obligations are included in creditors, and the finance costs are spread 
over the periods of the agreements based on the net amount outstanding.

(iv) Intangible Assets
Goodwill
All business combinations are accounted for using the purchase method. Goodwill has been recognised in acquisitions of subsidiaries, 
and represents the difference between the cost of the acquisition and the fair value of the net identifiable assets acquired. 

The classification and accounting treatment of acquisitions occurring before 1 January 2004 have not been reconsidered in preparing 
the Group’s opening IFRS balance sheet at 1 January 2004 due to the exemption available in IFRS 1 (First time adoption). In respect of 
acquisitions prior to 1 January 2004, goodwill is included at the transition date on the basis of its deemed cost, which represents the 
amount recorded under UK GAAP, which was tested for impairment at the transition date. On transition, amortisation of goodwill has 
ceased as required by IAS 38.

Goodwill is stated at cost less any accumulated impairment losses. Goodwill is allocated to cash generating units (CGUs) according 
to business segment and is reviewed annually for impairment. 

The goodwill held on the balance sheet at 31 December 2013 is allocated solely to the UK car insurance segment. 

Impairment of Goodwill
The annual impairment review involves comparing the carrying amount to the estimated recoverable amount (by allocating the goodwill 
to CGUs) and recognising an impairment loss if the recoverable amount is lower. Impairment losses are recognised through the income 
statement and are not subsequently reversed. 

The recoverable amount is the greater of the fair value of the asset less costs to sell and the value in use of the CGU.

The value in use calculations use cash flow projections based on financial budgets approved by management covering a three year period. 
Cash flows beyond this period are considered, but not included in the calculation. The discount rate applied to the cash flow projections in 
the value in use calculations is 9.8% (2012: 9.0%), based on the Group’s weighted average cost of capital, which is in line with the market 
(source: Bloomberg).

The key assumptions used in the value in use calculations are those regarding growth rates and expected changes in pricing and expenses 
incurred during the period. Management estimates growth rates and changes in pricing based on past practices and expected future 
changes in the market. 

The headroom above the goodwill carrying value is very significant, and there is no foreseeable event that would eliminate this margin.

Deferred Acquisition Costs
Acquisition costs comprise all direct and indirect costs arising from the conclusion of insurance contracts. Deferred acquisition costs 
represent the proportion of acquisition costs incurred that correspond to the unearned premiums provision at the balance sheet date. 
This balance is held as an intangible asset. It is amortised over the term of the contract as premium is earned. 

Software
Purchased software is recognised as an intangible asset and amortised over its expected useful life (generally the licence term). The carrying 
value is reviewed every six months for evidence of impairment, with the value being written down if any impairment exists. Impairment may 
be reversed if conditions subsequently improve.

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATION10. Other Assets and Other Liabilities continued
10b. Property and Equipment

Cost
At 1 January 2012
Additions
Disposals

At 31 December 2012

Depreciation
At 1 January 2012
Charge for the year
Disposals

At 31 December 2012

Net book amount
At 1 January 2012

Net book amount
At 31 December 2012

Cost
At 1 January 2013
Additions
Disposals
At 31 December 2013
Depreciation
At 1 January 2013
Charge for the year

Disposals

At 31 December 2013

Net book amount

At 31 December 2013

The net book value of assets held under finance leases is as follows:

Computer equipment

10c. Intangible Assets

At 1 January 2012
Additions
Amortisation charge
Disposals

At 31 December 2012
Additions
Amortisation charge
Disposals
At 31 December 2013

Improvements 
to short 
leasehold 
buildings
£m

Computer
 equipment
£m

Office 
equipment
£m

Furniture 
and fittings
£m

6.7
0.6
—

7.3

4.4
0.9
—

5.3

2.3

2.0

7.3
1.2
—
8.5

5.3
1.0

—

6.3

28.3
3.4
(0.1)

31.6

19.0
3.6
—

22.6

9.3

9.0

31.6
1.7
(0.5)
32.8

22.6
3.9

(0.4)

26.1

2.2

6.7

11.4
1.5
—

12.9

7.2
1.5
—

8.7

4.2

4.2

12.9
0.1
—
13.0

8.7
1.7

—

10.4

2.6

4.9
0.1
—

5.0

3.1
0.6
—

3.7

1.8

1.3

5.0
0.3
—
5.3

3.7
0.7

—

4.4

0.9

Total
£m

51.3
5.6
(0.1)

56.8

33.7
6.6
—

40.3

17.6

16.5

56.8
3.3
(0.5)
59.6

40.3
7.3

(0.4)

47.2

12.4

31 December 
2013
£m

31 December 
2012
£m

—

3.0

Goodwill
£m

Deferred 
acquisition 
costs
£m

Software
£m

62.3
—
—
—

62.3
—
—
—
62.3

16.4
51.9
(48.0)
—

20.3
67.7
(68.8)
—
19.2

8.8
5.5
(4.1)
(0.3)

9.9
6.8
(4.9)
(0.5)
11.3

Total
£m

87.5
57.4
(52.1)
(0.3)

92.5
74.5
(73.7)
(0.5)
92.8

Goodwill relates to the acquisition of Group subsidiary EUI Limited (formerly Admiral Insurance Services Limited) in November 1999. It is 
allocated solely to the UK Car Insurance segment. As described in the accounting policies, the amortisation of this asset ceased on transition 
to IFRS on 1 January 2004. All annual impairment reviews since the transition date have indicated that the estimated recoverable value of 
the asset is greater than the carrying amount and therefore no impairment losses have been recognised. Refer to the accounting policy for 
goodwill for further information.

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Admiral Group plc  Annual Report and Accounts 2013

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED10. Other Assets and Other Liabilities continued
10d. Trade and Other Receivables

Trade receivables

Prepayments and accrued income

Total trade and other receivables

10e. Trade and Other Payables

Trade payables

Amounts owed to co-insurers and reinsurers

Finance leases due within 12 months

Other taxation and social security liabilities 

Other payables

Accruals and deferred income (see below)

Total trade and other payables

31 December 
2013
£m

31 December 
2012
£m

73.9

3.6

77.5

54.8

0.5

55.3

31 December 
2013
£m

31 December 
2012
£m

16.9

785.3

0.1

20.6

90.1

100.7

1,013.7

13.0

723.5

0.8

22.9

71.5

174.8

1,006.5

Of amounts owed to co-insurers and reinsurers, £629.3 million (2012: £609.6 million) is held under funds withheld arrangements. 

Analysis of accruals and deferred income:

Premium receivable in advance of policy inception

Accrued expenses

Deferred income

Total accruals and deferred income as above

10f. Obligations Under Finance Leases
Analysis of finance lease liabilities:

Less than one year

Between one and five years

More than five years

31 December 
2013
£m

31 December 
2012
£m

60.7

22.0

18.0

100.7

115.4

41.4

18.0

174.8

At 31 December 2013

At 31 December 2012

Minimum 
lease 
payments
£m

0.1

—

—

0.1

Interest
£m

Principal
£m

—

—

—

—

0.1

—

—

0.1

Minimum 
lease
 payments
£m

0.8

—

—

0.8

Interest
£m

Principal
£m

—

—

—

—

0.8

—

—

0.8

The fair value of the Group’s lease obligations approximates to their carrying amount.

10g. Financial Commitments 
The Group was committed to total minimum obligations under operating leases on land and buildings as follows:

Minimum payments due on operating leases

Within one year

Within two to five years

Over five years

Total commitments 

31 December 
2013
£m

31 December 
2012
£m

5.3

8.2

1.8

15.3

8.0

11.4

0.1

19.5

Operating lease payments represent rentals payable by the Group for its office properties. 

In 2014, the Group will enter into new operating lease commitments for premises in Newport and Cardiff which are currently under construction. 
The annual charge for these leases totals £3.4 million and both lease terms exceed five years.

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATION11. Share Capital
11a. Accounting Policies
(i) Share Capital
Shares are classified as equity when there is no obligation to transfer cash or other assets. 

(ii) Dividends
Dividends are recorded in the period in which they are declared and paid. 

11b. Dividends
Dividends were declared and paid as follows:

March 2012 (36.5 pence per share, paid June 2012)

August 2012 (45.1 pence per share, paid October 2012)

March 2013 (45.5 pence per share, paid June 2013)

August 2013 (48.9 pence per share, paid October 2013)

Total dividends

31 December 
2013
£m

31 December 
2012
£m

—

—

123.1

132.7

255.8

98.0

121.3

—

—

219.3

The dividends declared in March represent the final dividends paid in respect of the 2011 and 2012 financial years. The dividends declared 
in August are interim distributions in respect of 2012 and 2013. 

A final dividend of 50.6 pence per share (£139.6 million) has been proposed in respect of the 2013 financial year. Refer to the Chairman’s 
Statement and Strategic Report for further detail.

11c. Earnings per Share

Profit for the financial year after taxation attributable to equity shareholders 

Weighted average number of shares – basic 

Unadjusted earnings per share – basic 

Weighted average number of shares – diluted

Unadjusted earnings per share – diluted

31 December 
2013
£m

286.9

31 December 
2012
£m

258.4

274,311,039

271,714,535

104.6p

95.1p

274,813,144

272,403,242

104.4p

94.9p

The difference between the basic and diluted number of shares at the end of 2013 (being 502,105; 2012: 688,707) relates to awards 
committed, but not yet issued under the Group’s share schemes. Refer to note 8 for further detail.

11d. Share Capital

Authorised

500,000,000 ordinary shares of 0.1 pence

Issued, called up and fully paid

276,141,432 ordinary shares of 0.1 pence

273,523,594 ordinary shares of 0.1 pence

31 December 
2013
£m

31 December 
2012
£m

0.5

0.3

—

0.3

0.5

—

0.3

0.3

During 2013 2,617,838 (2012: 2,797,519) new ordinary shares of 0.1 pence were issued to the trusts administering the Group’s share schemes. 

917,838 (2012: 1,177,519) of these were issued to the Admiral Group Share Incentive Plan Trust for the purposes of this share scheme to give 
a closing number at 31 December 2013 of 6,484,084 (31 December 2012: 5,566,246). These shares are entitled to receive dividends. 

1,700,000 (2012: 1,620,000) were issued to the Admiral Group Employee Benefit Trust for the purposes of the Discretionary Free Share Scheme 
to give a closing number at 31 December 2013 of 11,061,948 (31 December 2012: 9,361,948). The Trustees have waived the right to dividend 
payments, other than to the extent of 0.001 pence per share, unless and to the extent otherwise directed by the Company from time to time. 

The number of shares in issue at flotation was 258,595,400.

96

Admiral Group plc  Annual Report and Accounts 2013

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NOTES TO THE FINANCIAL STATEMENTS CONTINUED11. Share Capital continued
11e. Objectives, Policies and Procedures for Managing Capital
The Group manages its capital to ensure that all entities within the Group are able to continue as going concerns and also to ensure that 
regulated entities comfortably meet regulatory requirements. Excess capital above these levels within subsidiaries is paid up to the Group 
holding company in the form of dividends on a regular basis. 

The Group’s dividend policy is to make distributions after taking into account capital that is required to be held a) for regulatory purposes; 
b) to fund expansion activities; and c) as a further prudent buffer against unforeseen events. This policy gives the Directors flexibility in 
managing the Group’s capital.

Capital continues to be held in equity form, with no debt.

The Group’s regulatory capital requirements are discussed in the Group Financial Review within the Strategic Report.

11f. Group Subsidiary Companies
The parent company’s subsidiaries are as follows:

Subsidiary

Country of 

incorporation

Class of 
shares held

% 
Ownership

Able Insurance Services Limited

England and Wales

Admiral Insurance (Gibraltar) Limited

Gibraltar

Admiral Insurance Company Limited

Admiral Law Limited

Admiral Life Limited

Admiral Syndicate Limited

England and Wales

England and Wales

England and Wales

England and Wales

Admiral Syndicate Management Limited

England and Wales

BDE Law Limited

Bell Direct Limited

England and Wales

England and Wales

comparenow.com Insurance Agency LLC

United States of America

Confused.com Limited

England and Wales

Diamond Motor Insurance Services Limited

England and Wales

Elephant Insurance Company

United States of America

Elephant Insurance Services Limited

England and Wales

Elephant Insurance Services LLC

United States of America

EUI (France) Limited

EUI Limited

England and Wales

England and Wales

Inspop Technologies Private Limited

India

Inspop USA LLC

Inspop.com (France) Limited

Inspop.com Limited

Rastreator.com Limited

United States of America

England and Wales

England and Wales

England and Wales

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

100

100

100

90

100

100

100

90

100

67.79 
(Indirect)

100

100

100

100

100

100

100

100

67.79

100

100

75

Principal 
activity

Insurance Intermediary

Insurance Company

Insurance Company

Legal Company

Dormant

Dormant

Dormant

Legal Company

Dormant

Insurance Intermediary

Dormant

Dormant

Insurance Company

Dormant

Insurance Intermediary

Insurance Intermediary

Insurance Intermediary

Internet technology supplier

Insurance Intermediary

Insurance Intermediary

Insurance Intermediary

Insurance Intermediary

For further information on how the Group conducts its business across the UK, Europe and the USA, refer to the Strategic Report.

11g. Related Party Transactions
Details relating to the remuneration and shareholdings of key management personnel are set out in the Directors’ Remuneration Report. Key 
management personnel are able to obtain discounted motor insurance at the same rates as all other Group staff, typically at a reduction of 15%. 

The Board considers that only the Executive Directors of Admiral Group plc are key management personnel. Aggregate compensation for 
the Executive Directors is disclosed in the Directors’ Remuneration Report on pages 55 to 64.

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATION12. Reconciliations
The following tables reconcile significant key performance indicators and non-GAAP measures included in the Strategic Report to items 
included in the financial statements.

12a. Reconciliation of Turnover to Reported Total Premiums Written and Other Revenue as per the Financial Statements

Total premiums written before co-insurance arrangements per note 5b of financial statements

Other revenue per note 7b of financial statements

UK vehicle commission*1
Other*2
Turnover as per note 4b of financial statements

31 December 
2013
£m

31 December 
2012
£m

1,737.6

327.8

2,065.4

(48.1)

12.9

1,897.2

361.1

2,258.3

(46.8)

3.6

2,030.2

2,215.1

*1   During 2012 Admiral ceased earning Other revenue from the sale of legal protection policies. At the same point, the Group began charging its panel of 

co- and reinsurers a vehicle commission. The substance of these changes meant that the total premiums written increased by the amount of revenue that 
was previously earned from the sale of legal protection policies. The vehicle commission included within Other revenue is therefore eliminated from the 
turnover measure to avoid double counting.

*2  Other reconciling items represent co-insurer and reinsurer shares of Other revenue in the Group’s International Car Insurance businesses. 

12b. Reconciliation of Claims Incurred to Reported Group Loss Ratio, Excluding Releases on Commuted Reinsurance

Net insurance claims 

Less: net claims handling expenses

Add back reserve releases on commuted reinsurance

Adjusted net claims

Net insurance premium revenue 

Reported loss ratio

31 December 2013

31 December 2012

UK Car
£m

243.3

(9.5)

40.9

274.7

403.9

68.0%

Group
£m

303.0

(9.5)

40.9

334.4

483.0

69.2%

UK Car
£m

350.3

(10.8)

1.3

340.8

445.9

76.4%

12c. Reconciliation of Expenses Related to Insurance Contracts to Reported Group Expense Ratio

Net insurance expenses 

Add: net claims handling expenses

Adjusted net expenses

Net insurance premium revenue 

Reported expense ratio

31 December 2013

31 December 2012

UK Car
£m

51.2

9.5

60.7

403.9

15.0%

Group
£m

86.7

9.5

96.2

483.0

19.9%

UK Car
£m

49.8

10.8

60.6

445.9

13.6%

Group
£m

404.5

(10.8)

1.3

395.0

498.9

79.2%

Group
£m

77.4

10.8

88.2

498.9

17.7%

98

Admiral Group plc  Annual Report and Accounts 2013

NOTES TO THE FINANCIAL STATEMENTS CONTINUEDPARENT COMPANY FINANCIAL STATEMENTS
Parent Company Balance Sheet

Fixed assets – investments

Shares in Group undertakings

Other investments

Current assets

Amounts owed from subsidiary undertakings

Trade and other receivables

Cash at bank and in hand

Creditors – falling due within one year

Other creditors

Net current liabilities

Total assets less current liabilities

Net assets

Capital and reserves

Called up share capital

Share premium account

Capital redemption reserve

Profit and loss account

As at

31 December
 2013
£m

31 December 
2012
£m

Note

5

6

7

8

9

212.6

29.5

8.0

0.1

3.3

11.4

(63.4)

(63.4)

(52.0)

190.1

190.1

0.3

13.1

—

176.7

190.1

192.3

74.6

3.1

—

10.4

13.5

(63.5)

(63.5)

(50.0)

216.9

216.9

0.3

13.1

—

203.5

216.9

These financial statements were approved by the Board of Directors on 4 March 2014 and were signed on its behalf by:

Kevin Chidwick
Director
Admiral Group plc
Company Number: 03849958

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATIONNOTES TO THE PARENT COMPANY FINANCIAL STATEMENTS
For the year ended 31 December 2013

The following accounting policies have been 
applied consistently in dealing with items 
which are considered material in relation 
to the financial statements:

1. Basis of Preparation
The accounts have been prepared on a 
going concern basis. In considering the 
appropriateness of this assumption, the 
Board have reviewed the Company’s 
projections for the next 12 months and 
beyond, including cash flow forecasts and 
regulatory capital surpluses. The Company 
has no debt. 

As a result of this review the Directors have 
satisfied themselves that it is appropriate 
to prepare these financial statements on 
a going concern basis.

The adoption of new accounting standards 
during the year has not had a material 
impact on either the current year or 
comparative figures. 

The Admiral Group plc Company financial 
statements have been prepared in accordance 
with applicable accounting standards, 
under the historical cost convention and in 
accordance with the provisions of Section 396 
to the Companies Act 2006. 

As permitted by Section 408 of the Companies 
Act 2006, the profit and loss account of the 
parent company is not presented. Under 
FRS 1 (Cash Flow Statements) the Company 
is exempt from having to present a cash flow 
statement on the grounds that its cash flows 
are included in the Group’s published 
Consolidated financial statements.

The parent company audit fee is not disclosed 
in these accounts as it is disclosed in the 
Consolidated financial statements for 
Admiral Group plc, which precede them 
at note 8c.

Refer to note 11 of the Consolidated 
financial statements for disclosure of 
related party transactions.

2. Investments 
Shares in Group undertakings are valued 
at cost less any provision for impairment 
in value.

4. Employee Share Schemes
The Group operates a number of share 
schemes for its employees. For equity settled 
schemes commencing 1 January 2004 and 
after, the fair value of the employee services 
received in exchange for the grant of free 
shares under the schemes is recognised 
as an expense in the parent company’s 
subsidiaries, with a corresponding increase 
in equity in the parent company. 

Refer to note 8 of the Consolidated 
financial statements for further details 
on share schemes.

3. Taxation
The charge for taxation is based on the profit 
for the year and takes into account taxation 
deferred because of timing differences 
between the treatment of certain items for 
taxation and accounting purposes. 

Deferred tax assets are recognised to the 
extent that they are regarded as recoverable. 
They are regarded as recoverable to the extent 
that, on the basis of all available evidence, it 
can be regarded as more likely than not that 
there will be sufficient taxable profits from 
which the future reversal of the underlying 
timing differences can be deducted.

5. Shares in Group Undertakings 

Investments in subsidiary undertakings:

At 1 January 2012

Additions

At 31 December 2012

Additions

At 31 December 2013

A full list of the Company’s subsidiaries is disclosed in note 11 of the Consolidated 
financial statements.

6. Other Investments 

Other investments:

At 1 January 2012

Additions

At 31 December 2012

Disposals

At 31 December 2013

Other investments are money market liquidity funds. Refer to note 6 of the Group financial 
statements details of the Group’s investments, including money market liquidity funds.

7. Other Creditors – Due Within One Year

Trade payables and other liabilities

Corporation tax payable 

31 December 
2013
£m

31 December 
2012
£m

0.4

63.0

63.4

0.4

63.1

63.5

£m

142.5

49.8

192.3

20.3

212.6

£m

35.0

39.6

74.6

(45.1)

29.5

100

Admiral Group plc  Annual Report and Accounts 2013

8. Reconciliation of Movements in Shareholders’ Funds

Company figures

At 1 January 2012

Retained profit for the period

Dividends

Issues of share capital

Share scheme charges

As at 31 December 2012

Retained profit for the period

Dividends

Issues of share capital

Share scheme charges

As at 31 December 2013

Share 
capital
£m

0.3

—

—

—

—

0.3

—

—

—

—

0.3

Share 
premium 
account
£m

13.1

—

—

—

—

13.1

—

—

—

—

13.1

Retained 
profit 
and loss
£m

155.0

244.1

(219.3)

—

23.7

203.5

203.3

(255.8)

—

25.7

176.7

Total 
equity
£m

168.4

244.1

(219.3)

—

23.7

216.9

203.3

(255.8)

—

25.7

190.1

9. Share Capital
Full details of the Company’s share capital is included in note 11 of the Consolidated financial statements.

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FINANCIAL STATEMENTSCORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcOTHER INFORMATIONCONSOLIDATED FINANCIAL SUMMARY

Basis of Preparation
The figures below are as stated in the Group financial statements preceding this financial summary and issued previously. 
Only selected lines from the income statement and balance sheet have been included. 

Income Statement 

Total premiums

Net insurance premium revenue

Other revenue

Profit commission

Investment and interest income

Net revenue

Net insurance claims

Net expenses

Operating profit 

Balance Sheet

Property and equipment

Intangible assets

Deferred income tax

Reinsurance assets

Trade and other receivables

Financial assets

Cash and cash equivalents

Assets held for sale

Total assets

Equity

Insurance contracts

Deferred income tax

Trade and other payables

Current tax liabilities

Total liabilities 

2013
£m

2012
£m

2011
£m

2010
£m

1,737.6

1,897.2

1,841.3

1,308.6

483.0

327.8

99.3

14.3

924.4

(303.0)

(251.2)

370.2

2013
£m

12.4

92.8

17.0

821.2

77.5

498.9

361.1

108.4

15.9

984.3

(404.5)

(235.2)

344.6

2012
£m

16.5

92.5

15.2

803.0

55.3

445.8

349.0

61.8

13.7

870.3

(363.8)

(207.4)

299.1

2011
£m

17.6

87.5

10.3

639.8

52.1

288.1

276.2

67.0

9.5

640.8

(208.5)

(166.8)

265.5

2010
£m

13.6

82.9

12.4

357.0

47.9

2,265.0

2,005.1

1,583.0

1,004.7

216.6

—

224.6

—

246.7

1.5

2009
£m

847.7

211.9

232.6

54.2

8.8

507.5

(151.7)

(140.0)

215.8

2009
£m

12.1

77.0

—

212.9

32.7

630.9

211.8

—

187.9

—

3,473.8

524.1

1,901.3

—

3,204.2

2,614.9

1,766.7

1,177.4

460.7

394.4

1,696.9

1,333.7

—

—

856.6

30.2

1,013.7

1,006.5

34.7

40.1

350.7

806.6

—

561.0

48.4

300.8

532.9

5.7

306.8

31.2

3,473.8

3,204.2

2,614.9

1,766.7

1,177.4

102

Admiral Group plc  Annual Report and Accounts 2013

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GLOSSARY

Accident year

Actuarial  
best estimate

Claims reserves 

Co-insurance 

FINANCIAL 
STATEMENTS

OTHER 
INFORMATION

The year in which an accident occurs, also referred to as the earned basis. 

The probability-weighted average of all future claims and cost scenarios calculated using 
historical data, actuarial methods and judgement.

A monetary amount set aside for the future payment of incurred claims that have not yet 
been settled, thus representing a balance sheet liability. 

An arrangement in which two or more insurance companies agree to underwrite insurance 
business on a specified portfolio in specified proportions. Each co-insurer is directly liable 
to the policyholder for their proportional share.

Combined ratio 

The sum of the loss ratio and the expense ratio.

Commutation

Expense ratio 

An agreement between a ceding insurer and the reinsurer that provides for the valuation, 
payment, and complete discharge of all obligations between the parties under a particular 
reinsurance contract.

The ratio can be calculated on an earned or written basis. Expressed as a percentage,  
of (i) net operating expenses, either divided by (ii) written or earned premiums, net 
of reinsurance.

Insurance market cycle 

The tendency for the insurance market to swing between highs and lows of profitability over 
time, with the potential to influence premium rates (also known as the “underwriting cycle”).

Loss ratio 

Net claims 

The loss ratio can be calculated on an accident year or underwriting year basis, and is 
expressed as a percentage of (i) claims incurred, divided by (ii) net premiums.

The cost of claims incurred in the period, less any claims costs recovered under reinsurance 
contracts. It includes both claims payments and movements in claims reserves.

Net insurance premium revenue 

Also referred to as net earned premium. The element of premium, less reinsurance 
premium, earned in the period.

Premium 

Profit commission 

Reinsurance 

A series of payments are made by the policyholder, typically monthly or annually, for part  
of or all of the duration of the contract. Written premium refers to the total amount the 
policyholder has contracted for, whereas earned premium refers to the recognition of  
this premium over the life of the contract.

A provision found in some reinsurance and coinsurance agreements that provides  
for profit sharing. 

Contractual arrangements whereby the Group transfers part or all of the insurance risk 
accepted to another insurer. This can be on a quota share basis (a percentage share  
of premiums, claims and expenses) or an excess of loss basis (full reinsurance for claims  
over an agreed value).

Total/Gross/Net premiums written 

Total  = total premiums written, including coinsurance.

Gross = total premiums written, including reinsurance but excluding co-insurance.

Net  = total premiums written, excluding reinsurance and co-insurance.

Turnover 

A non-GAAP measure, turnover is the sum of “total premiums written” and “Other revenue”.

Ultimate loss ratio 

Underwriting year

The projected ratio for a particular accident year or underwriting year, often used in the 
calculation of underwriting profit and profit commission.

The year in which the policy was incepted, also referred to as the written basis. Claims 
incurred are allocated to the calendar year in which the policy was underwritten.

Written/Earned basis

A policy can be written in one calendar year but earned over a subsequent calendar year.

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CORPORATEGOVERNANCESTRATEGICREPORTINTRODUCTIONAnnual Report and Accounts 2013 Admiral Group plcDIRECTORS AND ADVISERS

Directors 
Alastair Lyons, CBE
(Non-Executive Director)

Henry Engelhardt, CBE 
(Chief Executive Officer)

David Stevens, CBE
(Chief Operating Officer)

Kevin Chidwick 
(Chief Financial Officer)

Roger Abravanel
(Non-Executive Director)

Manfred Aldag 
(Non-Executive Director)

Annette Court 
(Non-Executive Director)

Colin Holmes
(Non-Executive Director)

Martin Jackson 
(Non-Executive Director)

Margaret Johnson, OBE 
(Non-Executive Director)

Lucy Kellaway 
(Non-Executive Director)

Jean Park
(Non-Executive Director)

John Sussens 
(Senior Independent Non-Executive Director)

Company Secretary
Mark Waters
Capital Tower 
Greyfriars Road 
Cardiff CF10 3AZ

Auditor
KPMG Audit Plc
3 Assembly Square 
Britannia Quay 
Cardiff CF10 4AX

Actuarial Adviser
Ernst & Young LLP
1 More London Place 
London SE1 2AF

Bankers
Lloyds TSB Bank plc
City Office 
Bailey Drive 
Gillingham Business Park 
Kent ME8 0LS

Registrar
Capita IRG 
The Registry 
34 Beckenham Road 
Beckenham 
Kent BR3 4TU

Joint Corporate Brokers
Merrill Lynch International
2 King Edward Street 
London EC1A 1HQ

UBS Investment Bank
1 Finsbury Avenue  
London EC2M 2AN

Solicitors
Clifford Chance LLP
10 Upper Bank Street 
London E14 5JJ

104

Admiral Group plc  Annual Report and Accounts 2013

INTRODUCTION

STRATEGIC
REPORT

CORPORATE
GOVERNANCE

FINANCIAL 
STATEMENTS

OTHER 
INFORMATION

FURTHER INFORMATION

Household

Corporate Website
The Group’s corporate website is at 
www.admiralgroup.co.uk. A range of 
information about the Admiral Group is 
presented, including the Group’s history; 
fi nancial reports and press releases; 
corporate responsibility and governance. 

The website also includes contact details 
for investor relations. 

Financial Calendar
Final 2013 Dividend
30 April 2014 – Ex dividend date
2 May 2014 – Record date
30 May 2014 – Payment date

Annual General Meeting
9 April 2014

Interim Management Statement
14 May 2014

Interim Results
13 August 2014

The Group does not produce printed 
copies of interim results for shareholders 
unless requested. 

The interim results will be available on the 
corporate website from 13 August 2014.

Head Offi ce
Capital Tower
Greyfriars Road
Cardiff CF10 3AZ

Admiral Group Businesses

UK
Car Insurance: 
Admiral  www.admiral.com
elephant.co.uk  www.elephant.co.uk
Diamond  www.diamond.co.uk
Bell  www.bell.co.uk

Price Comparison: 
Confused.com  www.confused.com

Van Insurance: 
Gladiator  www.gladiator.co.uk

Household Insurance: 
Admiral Household 
www.admiral.com/home-insurance

Spain
Car Insurance: 
Balumba  www.balumba.es
Qualitas Auto  www.qualitasauto.com

Price Comparison: 
Rastreator  www.rastreator.com

Italy
Car Insurance: 
ConTe  www.conte.it

USA
Car Insurance: 
Elephant Auto  www.elephant.com 

Price Comparison: 
comparenow.com  www.comparenow.com

France
Car Insurance: 
L’olivier Assurances  www.lolivier.fr

Price Comparison: 
LeLynx  www.lelynx.fr 

This report is printed using vegetable-based inks by Pureprint Group, a company totally committed to reducing 
the impact printing has on the environment. The production of this report is carbon neutral and Pureprint Group 
is certified to ISO 14001, registered to EMAS (Eco Management Audit Scheme) and holds the FSC® Chain of 
Custody; number SCS-COC-000620 as well as the Queen’s Award for Enterprise: Sustainable Development.

Printed on revive Pure White Silk a recycled paper produced using 100% recycled waste at a mill that has been 
awarded the ISO140001 certificate for environmental management. The pulp is bleached using a totally chlorine 
free (TCF) process.

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Annual Report and Accounts 2013  Admiral Group plc

105

2013 WAS AN
AWARD WINNING
YEAR!

2nd place in the 
Sunday Times Best Big 
Companies to Work For listings, 2014

Best 
Workplaces
United Kingdom

2013

2nd Best 
Large UK Workplace 
Great Place to Work Institute, 2013

Best 
Workplaces
Canada

2013

8th Best 
Large Workplace in Canada 
(Admiral Halifax)

Best 
Workplaces
Europe

2013

2nd Best 
Multinational Workplace in Europe 
Great Place to Work Institute’s Best 
Multinationals in Europe, 2013

Best 
Workplaces
PYMES España

2013

4th Best 
Workplaces PYMES (SMEs) in Spain 
Great Place to Work Institute, 2013
(Rastreator) 

Best 
Workplaces
España

2013

5th Best 
Company to Work For in Spain
Admiral Seguros (Balumba and Qualitas Auto)

Best 
Workplaces
Italia

2013

9th Best 
Small to Medium Workplace in Italy 
(ConTe)

18th Best 
Workplace in Virginia, USA, Best Companies 
Group’s Best Places to Work in Virginia 
(Elephant Auto)

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