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Admiral Group

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FY2018 Annual Report · Admiral Group
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Annual Report 2018

VALUING OUR PEOPLE 
CUSTOMER FOCUS
TEST AND LEARN
A GREAT PLACE
TO WORK
CUSTOMER CARE
PEOPLE WHO LIKE
WHAT THEY DO
DO IT BETTER
INNOVATION 
CUSTOMER SUPPORT 
CLEAR AND HONEST
COMMUNICATION 
TEAMWORK

A

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u

a

l

R

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p

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2

0

1

8

 
 
Financial 
highlights

Group’s share of profit before tax*1 
(£million)

£479.3m

0% Ogden basis

-0.75% Ogden basis

2018

2018

2017*3

2016

Turnover*1 
(£billion)

£3.28bn

2018

2017*3

2016

£479.3m

£413.3m

£405.4m

£284.3m

£3.28bn

£2.96bn

£2.58bn

Admiral offers car, van, 
household and travel  
insurance in the UK and  
the Group includes 
Confused.com, a leading 
price comparison website. 
Outside the UK, Admiral 
owns four insurance and 
several price comparison 
businesses.

Corporate Governance
62

Introduction from the Chairman

64

66

74

80

85

88

90

Board of Directors

Governance Report

The Audit Committee

The Group Risk Committee

The Nomination and Governance 
Committee

The Remuneration Committee

Directors’ Remuneration Policy

100 Annual Report on Remuneration

108 Directors’ Report

Financial Statements
113 Independent Auditor’s Report

122 Consolidated Income Statement

123 Consolidated Statement of  
Comprehensive Income

124 Consolidated Statement of  

Financial Position

125 Consolidated Cash Flow Statement

126 Consolidated Statement of Changes  

in Equity

127 Notes to the Financial Statements

179 Parent Company Financial Statements

182 Notes to the Parent Company Financial 

Statements

189 Consolidated financial summary (unaudited)

Additional Information

190  Glossary

Contents
Contents

Company Overview
01

Financial Highlights

02

06

Chairman’s Statement

Our Culture

Strategic Report
12

Group at a Glance 

14 What We Do

16

18

20

22

24

26

31

40

44

48

51

52

58

Business Model

How We Do It – Our Strategy

Chief Executive’s Statement

Q&A with David, Cristina, Milena 
and Geraint 

Chief Financial Officer’s Review

Group Financial Review

UK Insurance Review

International Car Insurance Review

Price Comparison Review

Other Group Items

Year in Pictures

Principal Risks and Uncertainties

Being a Responsible Business

Admiral Group plc · Annual Report and Accounts 2018

Group’s statutory profit before tax 
(£million)

Earnings per share 
(pence)

137.1p

Return on equity*1 
(%)

56%

£476.2m

0% Ogden basis

-0.75% Ogden basis

2018

2018

2017*3

2016

Net revenue 
(£billion)

£1.26bn

2018

2017*3

2016

£476.2m

2018

0% Ogden basis

137.1p

2018

£410.2m

2018

-0.75% Ogden basis

£403.5m

£278.4m

2017*3

2016

78.7p

118.2p

117.2p

2017*3

2016

56%

55%

37%

Customers*1 
(million)

6.51m

Full year dividend per share*4 
(pence)

126.0p

£1.26bn

2018

6.51m

2018

£1.13bn

£1.02bn

2017*3

2016

5.73m

5.15m

2017*3

2016

126.0p

114.0p

102.5p

Solvency ratio (post dividend)*2 194% (2017: 205%)

*1 

 Alternative Performance Measures – refer to the Glossary for definition and explanation. 

*2  Unaudited: refer to capital structure and financial position section later in the report for further information.

*3 

 The Group’s 2017 financial results were reported on an Ogden discount rate -0.75% basis. 2018 reported results reflect the impact of a change in assumption for the Ogden rate 
to 0%, with the equivalent results on a -0.75% (Pre-Ogden) basis also included above. Refer to Glossary for further information on the Ogden discount rate. 

*4  2018 dividend includes an additional dividend of 11 pence per share relating to the increase in post-tax profits from the change in Ogden discount rate assumption. 

Admiral Group has delivered another positive 
set of results in 2018: record turnover, profit, 
dividend, strong return on capital, strong 
solvency ratio and record customer numbers.

People
Page 06

Customers
Page 08 

Community
Page 10 

Admiral Group plc · Annual Report and Accounts 2018

01

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewCompany Overview 
Chairman’s 
Statement

“ On behalf of the Board I would like to thank everyone 
at Admiral for their continued hard work and 
contribution to the Group’s results in 2018.”

I continue to be impressed by the 
energy, dedication and passion shown  
by all of the 10,000 people at Admiral.

impact on our 2018 profits. Excluding 
this our profits would have been slightly 
up year on year.

Our focus on customer service, our 
distinctive culture and our contribution 
to the communities in which we operate 
remain at our heart. This has resulted 
again in a positive set of financial results 
in 2018. 

Admiral is now 26 years old and over 
the years has become a much bigger 
and more diverse organisation through 
a strong track record of organic 
growth. We remain true to our values 
and approach which are as relevant 
now as they always have been. We 
have a straightforward and highly 
focused strategy where we continue to 
concentrate on our core market of UK 
insurance while taking what we know 
to overseas markets where we are now 
seeing some encouraging results. At the 
same time, we are exploring how we can 
make use of our core skills in other areas 
of insurance and in the personal loans 
and car finance markets in the UK.

2018 OVERVIEW

Admiral Group has delivered another 
positive set of results in 2018: record 
turnover, profit, dividend, strong return 
on capital, strong solvency ratio and 
record customer numbers. Yet again our 
results have been impacted by Ogden 
(Personal Injury Discount Rate), this 
time in a positive way. Following Royal 
Assent of the Civil Liability Bill in the 
UK Parliament just before Christmas, 
the Group has applied a best estimate 
assumption for the Odgen rate at 0%, 
which has had a significant positive 

The Group has continued to grow with 
turnover increasing by 11% to £3.28 
billion. Customer numbers increased 
strongly by 14% to 6.5 million.

The Group’s share of pre-tax profit 
increased by 18% to £479.3 million, 
heavily impacted by the change in Ogden 
rate (assumed 0%). Earnings per share 
and return on equity increased by 17% 
to 137.1 pence (1% increase to 118.2 
pence excluding Ogden impact) and 
one percentage point respectively. The 
Group’s solvency ratio remains robust at 
194% from (205% in 2017).

UK insurance continued to be dominated 
by UK Motor where we grew the number 
of vehicles we insure by 9% to over 4 
million. We have seen some deterioration 
in the 2018 loss ratio; this has been 
more than offset by favourable claims 
development of past years, part of which 
arises due to the change in the Ogden 
discount rate. We have reduced our 
growth in the second part of the year in 
line with our normal prudent approach 
and focus on value rather than volume.

We continue to invest resource in 
improving our core skills in UK Motor 
including investing in technology to 
improve our efficiency and the service 
we provide to customers supporting the 
continuing shift to online servicing. 

Household insurance continues to grow 
but the result has been impacted by 
adverse weather and subsidence events 
resulting in a loss of £3.0 million for 

the year (profit of £4.1 million in 2017). 
Turnover is now £146.0 million and 
properties insured have increased by 
31% to 0.87 million. Customers buy from 
us either using price comparison sites 
(which continue to grow significantly), 
or directly and, increasingly, using our 
MultiCover offering, building on the 
success of MultiCar.

Our Financial Services business 
continues to grow in both Personal 
Loans and Car Finance, with a loans 
balance at year end 2018 of £300 
million. We continue with our test 
and learn approach. The early signs 
are positive; we see the potential to 
differentiate and expect this to be 
an increasingly significant part of our 
business in future. 

We are continuing to invest in our 
overseas insurance businesses, which 
is bearing fruit with reduced losses 
overall and our European insurers 
delivering overall profits as outlined at 
our European investor day in September. 
Turnover and customer numbers are 
continuing to grow materially by some 
20% and 18% respectively and we now 
have £0.5 billion of combined turnover 
and 1.2 million customers outside the 
UK. We remain optimistic in delivering 
significant long term profit for the 
Group. In particular, ConTe has seen 
significant growth, now insuring 580,000 
vehicles, and increased profits due to 
loss ratio improvement. At Elephant 
Auto in the US we have refined the 
strategy and are seeing positive loss 
ratio development as well as improved 
customer loyalty.

02

Admiral Group plc · Annual Report and Accounts 2018

•  Claims management – consistent positive 
feedback from customers on the service 
they receive.

•  Controlled test and learn – organic 

growth with measured expansion steps.

•  Shareholder returns – we believe in 

returning excess capital to shareholders.

Overall we believe that people who  
like what they do, do it better.

I have had the pleasure of visiting our 
operations in the UK, France, Italy, Spain 
and the US along with other Non Executive 
Directors (“NED’s”). I have also attended 
the annual Staff General Meeting (with 
approximately 6,000 people), our annual 
management off-site event and the Admiral 
Business Club. I continue to be inspired by 
the deep commitment of our people to our 
culture and serving our customers. In all 
of these the Admiral distinctive culture 
is in evidence; it really is different.

From the moment a new employee 
starts at Admiral, they understand 
our commitment to putting the 
customer at the heart of what we 
do – the customer, the customer, 
the customer. We do try to do the 
‘right thing’ and to continue to 
make it easier to do business with 
us and be there at moments of 
need to provide excellent service.

We are proud to be recognised as 
a Great Place to Work. We were 
recently awarded the Best large 
Company to Work For in the 
UK, as well as the tenth Best 
Workplace in Europe and third 
in Italy amongst other similar 
accolades across the Group.

As a result of Brexit, we have established 
an insurance company and an insurance 
intermediary business in Spain to support 
our European operations.

In our Price Comparison (PC) businesses, 
Confused in the UK increased revenue and 
profits. In Confused, Rastreator and LeLynx, 
we continue to invest in a range of market 
verticals which are growing well as well as 
investing in delivering an improved customer 
experience. Our US comparison business, 
Compare, has experienced challenging 
market conditions impacted by increased 
competition for customer acquisition which 
pushed up marketing spend in 2018. This is 
reflected in a £32.9 million impairment of 
the carrying value of the Group’s investment. 
In addition, our former Admiral CEO, Henry 
Engelhardt, and his wife, Diane, entered into 
an agreement to invest in Compare and we 
look forward to having Henry sharing his 
expertise as part of the Compare Board.

Our joint venture PC business, Preminen, 
continues to explore new opportunities 
with operations in Mexico, and more 
recently Turkey.

ADMIRAL CULTURE

Our distinctive culture which has been 
maintained since launch is definitely worth 
a further mention. It is a key part of our 
competitive advantage which we work 
hard to maintain. It can be distilled into the 
following areas, and is underpinned by a deep 
focus and commitment to the customer:

•  Highly talented team – David Stevens is 

an outstanding leader who leads a strong, 
capable and experienced management 
team which engages the whole business.

•  Focus – selective diversification building 

on our core skills.

•  Pricing – data analysis lies at the heart  

of what we do.

•  Prudent reserving – continue to hold a 
material margin in our claims reserves.

Admiral Group plc · Annual Report and Accounts 2018

03

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewCompany Overview 
Chairman’s Statement continued

DIVIDEND

Our dividend policy remains that we 
distribute each year the available 
surplus over and above what we retain 
to meet regulatory requirements, the 
future development of our business 
and appropriate buffers. The Directors 
have recommended a final dividend of 
66p per share (2017: 58p) for the year 
to 31 December 2018 representing a 
distribution of 87% of our second half 
earnings and including an Ogden impact 
of 11p per share. The 66p per share 
includes a normal dividend of 65% of 
post-tax profits (49.6p per share) and a 
special dividend of 16.4p per share.

This will bring the total dividend for 
the year to 126p per share, an overall 
increase of 11% . This represents a pay-
out ratio of 92%.

The Group has delivered a Total 
Shareholder Return (TSR) of 314% over 
the last 10 years (as illustrated in the 
chart on page 105).

CORPORATE GOVERNANCE  
AND BOARD CHANGES

The Board recognises the need for 
a strong corporate governance 
framework and supporting processes 
across the Group and believes that good 
governance, with tone set from the top, 
is a key factor in delivering sustainable 
business performance and creating 
value for all the Group’s stakeholders.

The Board and I feel that the Board  
has a good balance of experience, 
skills and knowledge to support and 
challenge the management team and 
it is supported by effective governance 
and control systems. 

We will continue to review all aspects 
of diversity to ensure that we are well 
prepared to guide the Group through 
our next phase of growth.

During the year the Board and each of 
its Committees undertook reviews of 
their effectiveness. The conclusions 
from these reviews provided useful 
feedback to each body on its 

performance. Further details are 
provided in the Corporate Governance 
Report on pages 64 to 87.

Admiral’s incentive schemes remain 
distinctive, as our people are 
shareholders in our business. These 
are designed to ensure that decisions 
are made by management to support 
long-term value growth, that the right 
behaviours are rewarded and that our 
people’s interests are aligned with those 
of shareholders. Our core belief is that 
over the long-term, share appreciation 
depends on delivering great outcomes 
for our customers. Further details are 
provided in the Remuneration Report on 
pages 98 to 107. 

Colin Holmes stepped down from the 
Board at the end of 2018 and I would 
like to thank him for his excellent 
contribution over the last eight years. 
He admirably (pun intended) steered 
the Audit Committee and acted as 
SID (Senior Independent Director) and 
a member of the Nominations and 
Governance Committee. 

During 2018 we welcomed Andy 
Crossley (as reported last year), Mike 
Brierley and Karen Green. Andy and Mike 
became members of the Group Audit 
Committee. Andy was also appointed 
as a non-executive chairman of EUI 
Limited, the UK insurance intermediary; 
and Mike became the non-executive 
chairman of Admiral Financial Services 
Ltd (AFSL), the company in which 
Admiral’s loans business is written. Karen 
became chair of the Audit Committee 
effective 14 December 2018. They all 
bring substantial financial services 
experience. Owen Clarke took over the 
role as Senior Independent Director and 
Justine Roberts became a member of the 
Nomination and Governance committee, 
both effective end of 2018.

Our focus areas for the Board remain to: 

•  Continue to build on the remarkably 
special Admiral culture and in so 
doing putting our people, customers 
and communities at the heart of 
what we do;

•  Continue the history of growth, 
profitability and innovation;

• 

Invest in the development and growth 
of our people – we have focused on 
the quality and development of our 
senior management team, added 
to our talent base by some external 
hires, and reviewed our succession 
pipeline; and

•  Ensure excellent governance and  

the highest standards.

OUR ROLE IN COMMUNITY

Admiral takes its role in society very 
seriously and has an active approach 
to Corporate Responsibility (more 
information in the Corporate Social 
Responsibility Report on the Admiral 
Group website and on pages 58 to 61). 
We are proud to be Wales’ only FTSE 100 
headquartered company and employ 
over 7,000 people in South Wales. 
Our staff play an active part in the 
communities in which we operate.  
We carefully consider our impact on  
the community and environment, 
including factors such as the green 
credentials of our buildings, raising 
funds for multiple charities, and 
considering the impact of climate 
change across the business. 

THANK YOU

On behalf of the Board I would like to 
thank everyone at Admiral for their 
continued hard work and contribution 
to the Group’s results in 2018. I would 
also like to thank our shareholders for 
their support and confidence. Most of 
all I would like to thank our customers 
for placing their business with us.

Annette Court
Chairman

6 March 2019

04

Admiral Group plc · Annual Report and Accounts 2018

Customer, Customer, Customer…

SIMPLY PUT, WITHOUT OUR CUSTOMERS WE WOULDN’T HAVE A BUSINESS, SO BELOW ARE  
A SELECTION OF HIGHLIGHTS FROM OUR CUSTOMERS FROM THE PAST YEAR.

Going above and beyond in Claims

Our Group CEO, David Stevens, received an 
email from a customer recently highlighting 
the fantastic service she received from 
Nigel in Claims Service. Our customer was 
going through an extremely difficult time at 
home where her father had become ill and 
had entered end of life care. This was then 
compounded by her vehicle being stolen. 
Nigel recognised that this customer needed 
some extra care and attention. He took it 
upon himself to expedite his investigations 
and see the claim through to the settlement 
stage, something not required of him, but 
in the circumstances, he recognised that 
this customer needed her claim process 
to be made as smooth as possible. He had 
managed to arrange settlement in less than 
25 hours. He also arranged for some flowers 
to be sent to our customer sending all of 
Admiral’s best wishes at the difficult time 
they were going through. Fantastic work 
Nigel, thank you!

The customer said: “Nigel should be 
recognised for the way he dealt with 
everything. I never had any concerns that he 
wouldn’t do what he said, he certainly made 
everything easy at such a difficult time. I 
cannot thank Nigel and Admiral Insurance 
enough and will certainly be recommending 
Admiral Insurance to family and friends. 
His manager told me this level of service is 
typical of Nigel and nothing short of what 
he does with any of his claims.”

Good customer service extends to our 
new brands as well

We had some outstanding feedback from a 
car finance customer this year. She praised 
one of our agents, Gurdav, and wanted to 
express how patient and understanding he 
has been with her. She explained that she 
found it quite emotional having to apply for 
finance as she was getting rid of a car which 
she had an emotional attachment to as she 
lost her close friend and took the car over 
from her. She said that Gurdav listened to 

her patiently and even though the customer 
started crying, he cheered her up by stating 
what a good friend she is and that the new 
car can be in her friend’s memory. The 
customer will recommend Admiral to all 
her friends and was also delighted as we 
originally offered her a great rate on our 
finance product. 

Setting the standard in the industry

Over 1,600 cars were destroyed on New 
Year’s Eve 2017, in a car park in Liverpool. Not 
surprisingly, being one of the largest insurers 
in the UK, we received a large number of 
claims from customers caught in the blaze. 
Thankfully no one was seriously injured, but 
the impact on customers was severe. 

As a market leader in customer service, we 
waived the excess and allowed No Claims 
Bonus on every single one of these claims 
and we have settled almost all the claims in 
record time.

Admiral Group plc · Annual Report and Accounts 2018

05

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewOur Culture 

06

Admiral Group plc · Annual Report and Accounts 2018

“People who like what they 
do, do it better”: this belief is 
integral to our culture. We have 
created an environment where 
Admiral employees look forward 
to coming to work and providing 
great service to customers. We 
encourage our people to get 
involved in innovation, proactively 
improving our processes, services 
and working environment. As 
responsible employers we aim 
to create an inclusive working 
environment and support our  
staff wherever possible. 

This is underpinned by our  
Four Pillars:

95%

of employees believe 
this is a friendly place  
to work

COMMUNICATION

EQUALITY

FUN

In any organisation, clear communication 
is vital, and to ensure this we promote 
open-plan workplaces and constant 
communication and interaction across 
teams and departments: it’s little things 
like this can really help break down the 
barriers and encourage teamwork and a 
collaborative environment.

REWARD AND RECOGNITION

We firmly believe that a job well done should 
be appropriately rewarded, be it with a 
departmental awards ceremony, the award 
of additional shares, or even just a simple 
‘thank you’. Without the hard work and 
dedication of our staff, we wouldn’t be where 
we are today. All of our staff receive shares in 
Admiral - everyone owns part of the business 
and every job is important and impacts 
their returns. The share scheme provides 
an incentive for strong performance, and 
promotes collaboration towards building a 
profitable and innovative business.

Being different is what makes us special; 
we’re proud to represent people of all 
genders, sexual orientation, ethnicities, 
and abilities, and are always working 
towards improved representation 
throughout the Group. Overall, the 
Group gender split is improving, and 
we continue to promote diversity at all 
management levels.

We work hard, but also encourage our 
staff to have fun, allowing a balanced work 
environment that builds strong cohesion 
among colleagues, and improves morale 
all round. In fact, we feel that this is so 
important, we’ve even got our own  
Ministry of Fun! 

Board composition since 2010

12

9

6

3

0

Employee  
Gender

Male 
Female

0
1
0
2

1
1
0
2

2
1
0
2

3
1
0
2

4
1
0
2

5
1
0
2

6
1
0
2

7
1
0
2

8
1
0
2

Male – 49%

Female – 51%

253,241 698

online courses 
completed 

classroom sessions  
delivered by Academy

Admiral Group plc · Annual Report and Accounts 2018

07

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewOur Culture 

08

Admiral Group plc · Annual Report and Accounts 2018

Customer, Customer, 
Customer… We value 
customers above anything 
else. We work hard so that our 
customers are able to get the 
most suitable products for 
their specific needs and can 
rely on us to be there for them 
when things go wrong.

98%

of customers  
would buy again1

CUSTOMER SERVICE

COMMUNICATION

PEACE OF MIND

We set ourselves the highest standards 
for customer service and always look 
to improve. Regular, in-depth customer 
feedback, a committed Customer Assurance 
department, and highly-skilled Customer 
Services representatives all go together 
to deliver the best possible service. With 
frequent quality checks and a dedicated 
training department, our staff are always 
supported to give high quality care.

Accessible, clear, and formatted to meet the 
requirements of each individual: our approach 
to communication reflects our broader 
commitments to our customers, ensuring 
they know exactly what to expect should 
they ever need to make a claim. What’s more, 
we provide a wide range of platforms for our 
customers to stay in touch with us, including 
through Facebook chat, webpage chatbots, 
and a dedicated customer portal to keep it 
green by going digital rather than relying on 
carbon-intensive post.

People buy insurance with the hope of never 
having to use it, but in an emergency, we 
want reliable, efficient service and firm 
emotional support. This is an integral part 
of the overall customer experience, and it’s 
what we’re committed to delivering across 
the Group.

96%

of customers were 
happy with their service2 

96.3% 74seconds

average call answer  
rate3

average waiting time for a 
Customer Services call

1  Average Reevoo score for 2018, based on 42,834 responses

2  Based on 17,755 responses

3 

For UK-based Customer Services

Admiral Group plc · Annual Report and Accounts 2018

09

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewOur Culture 

10

Admiral Group plc · Annual Report and Accounts 2018

Our people play an active 
role in deciding who we help 
and how – after all, who 
understands the needs of  
the community better than 
the people themselves?  
As a global business 
employing over 10,000 
people, we feel even more  
so that it’s our responsibility 
to give something back to  
our local and global 
community; what’s more  
is that we feel proud to 
do so.

COMMUNITY CHEST

It’s often said that charity begins at home, and 
with our Community Chest, we aim to provide 
the necessary funding that can breathe life 
into all manner of community projects. As 
applications are submitted by staff who are 
personally involved in all manner of projects, 
from drama groups to sports clubs, we can be 
certain that our funding is being spent where 
it’s most needed.

HELP TO WORK

Sometimes charity takes the form of time 
and expertise. We’re proud to say that we 
help those in search of a career or  
who want to make their own way in life 

by providing CV workshops, careers talks, 
and work experience to schools, local job 
centres, and Prince’s Trust beneficiaries 
from time to time. 

GREEN ADMIRAL

We’re committed to reducing our 
environmental impact in any way we can, and 
our Green Team meets regularly to discuss 
this. Examples include an energy-conscious 
approach to choosing new premises, retro-
fitting energy-saving devices in our existing 
buildings, reducing non-recyclable cutlery 
and cup use in our offices. For further 
information on our efforts, please see  
pages 58 to 61.

COMMUNITY ENGAGEMENT 

People really are at the heart of what we 
do, and if we can get involved, we’re glad to 
do so. Teams are encouraged to undertake 
community projects as part of their team-
building activities and fun afternoons for 
example, the Recruitment team recently 
spent the day at a residential care home in 
Bridgend with an entertaining array of song 
and dance for residents, as well as helping 
out where possible.

Brightening the lives 
of children with life 
limiting illnesses

Supporting cancer care 
facilities and charities 
in the Cardiff, Swansea, 
and Newport areas

0.39 tonnes

C02e per employee

£156,415 

raised by our 2018 Million 
Makers team

£100,000

£100,000

£100,000

£100,000

100%

reduction in waste sent  
to landfill since 2017 

£400,000 

to be spent by the new Ministry 
of Giving over the next 2 years

Improving the 
lives of vulnerable 
elderly people

Helping homeless 
people in Cardiff, 
Newport and Swansea

Admiral Group plc · Annual Report and Accounts 2018

11

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewStrategic Report 
Group at a Glance

Admiral Group is one of the UK’s largest and  
most recognised car insurance providers,  
with market leading financial results.

What we do

UK Insurance

International Car Insurance

Price Comparison

Loans

See more on page 14

6

5

10,800

staff employed globally

12

Admiral Group plc · Annual Report and Accounts 2018

Where we work
Admiral offers car, van, household and travel insurance in the UK  
and the Group includes Confused.com, a leading price comparison  
website. Outside the UK, Admiral owns four insurance and several  
price comparison businesses.

1

4

2

3

7

1. UK

Admiral
Bell
Diamond
elephant.co.uk
Confused.com
Admiral Household
Gladiator
Admiral Law
BDE Law
Admiral Loans
Admiral Van
Admiral Travel

2. France

L’olivier – assurance auto
LeLynx
Homebrella

3. Italy

ConTe

4. Spain

Balumba
Qualitas Auto
Rastreator
Seguros.es

5. USA

Elephant Auto
Apparent
compare.com

6. Canada

Admiral

7. India

Admiral Solutions
Admiral Technologies

Global

Preminen

Admiral Group plc · Annual Report and Accounts 2018

13

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany Overview 
 
 
 
Strategic Report 
What We Do

The Admiral Group has five insurance  
and several price comparison operations.  
It has over 6 million customers and  
employs over 10,000 staff.

6.51m

Customers (2017: 5.73 million)

UK Insurance

UK Motor Insurance
Admiral is one of the largest  
car insurers in the UK.

UK Household Insurance
Admiral has a growing UK 
household insurance business.

CUSTOMERS

TURNOVER

4.32 million

0.87 million

(2017: 3.96 million)

(2017: 0.66 million)

£2.42 billion

£146 million

(2017: £2.25 billion)

(2017: £107 million)

NET INSURANCE 
PREMIUM REVENUE

£453 million

£31 million

(2017: £433 million)

(2017: £23 million)

Read more on page 33

Read more on page 38

14

Admiral Group plc · Annual Report and Accounts 2018

UK Household  Insurance reviewUK Motor  Insurance review£3.28bn

Turnover (2017: £2.96 billion)

£1.26bn

Net Revenue (2017: £1.13 billion)

International  
Car Insurance

Growing car insurance businesses  
in Spain, Italy, France and the US.

Price Comparison

Other Group items

Confused.com, one of the UK’s 
leading price comparison websites, 
profitable operations in Spain and 
France, and a developing business 
in the US.

Admiral Loans and other costs 
(including share scheme changes,  
finance costs and business 
development costs; such as 
investments in Preminen’s ventures). 

1.22 million

22 million quotes

£300 million

(2017: 1.03 million)

(2017: 22.9 million quotes)

Loan Balances (2017: £66 million)

£539 million

£151 million

£15 million

(2017: £450 million)

Revenue (2017: £144 million)

Total Interest Income (2017: £1.6 million)

£142 million

(2017: £123 million)

Read more on page 40

Read more on page 44

Read more on page 48

Admiral Group plc · Annual Report and Accounts 2018

15

CUSTOMERS

TURNOVER

NET INSURANCE 

PREMIUM REVENUE

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewInternational Car  Insurance reviewPrice Comparison  reviewOther Group ItemsStrategic Report 
Business Model

How we do it

Purpose Statement

Admiral Group’s purpose is to provide:

•  Good value financial products to 

our customers 

•  Excellent and convenient service 

to all customers

•  A great place for our people to 

work 

•  Good returns for our shareholders 

over time

What we do

•  Motor, household, travel insurance
•  Price comparison
•  Personal Loans and Car Finance

What sets us apart 

GREAT PLACE TO WORK

We go out of our way to make this a GREAT place to work and 
believe that if people like what they do, they’ll do it better. We have 
created an environment where Admiral employees look forward to 
coming to work and providing great service to customers.

EFFICIENT CAPITAL EMPLOYMENT  

Sharing risk with co- and reinsurance partners is an important part 
of Admiral’s business and these relationships are underpinned by 
strong underwriting results. Sharing risk allows Admiral to only 
provide capital backing for a minority of its business; this results 
in a superior return on capital for Admiral shareholders whilst also 
providing protection for losses.

SHAREHOLDER RETURNS

We are committed to returning excess capital to shareholders. 
We believe that keeping management hungry for cash keeps them 
focused on the most important aspects of the business. We don’t 
starve our businesses, but neither do we allow them the luxury of 
excess capital.

TURNOVER BY DIVISION

FOCUS ON PROFITABILITY

UK Insurance

78%

International insurance

16%

Price Comparison

Other Group Items

5%

1%

Total Turnover
£3.28bn

Admiral continues to focus on bottom-line profitability both in 
the short, medium and long term, and this perspective guides 
the decisions we make across all of our business operations. The 
Group’s strategy is to build profitable and sustainable business 
operations for the long term.

CONTROLLED TEST & LEARN

All our growth, at home and overseas, has been organic. We 
have built each business from the ground up, identifying and 
understanding the opportunity, taking measured steps to test how 
well we understand the challenge ahead and the effectiveness of 
our solutions, and then to learn from that experience and from the 
experience of those who have tried other strategies. 

16

Admiral Group plc · Annual Report and Accounts 2018

Satisfied and

Every day revolves around attracting, keeping and satisfying customers. 
We value customers above everything else and strive to design products 
that customers want and that represent value for money.

How we  
maximise value

Motivated Employees
Great place to work for employees

Risk Mitigation
Attractive returns for shareholders

Focused  
Management Team
Value for money products and  
excellent customer service

Sustainable Operations
Charitable giving and volunteering 
in the local community

Effective Solutions

Valued loyal customers

Voted

No.1

best large 
company to  
work for in UK

Voted

56%

Return on  
equity

126p

Dividend

98%

customers 
would buy  
again

£156,000
raised for 
Million Makers 
(Princes Trust)

>9/10
customer 
satisfaction 
score following  
a policy change

Admiral Group plc · Annual Report and Accounts 2018

17

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewStrategic Report 
How We Do It – Our Strategy

We have a clear strategy to achieve our goal of building profitable 
and sustainable business operations for the long-term.

2018 
“ Our strategy is simple: to continue to progress in the UK car insurance 
market while taking what we do well to new markets and products: 
keep doing what we’re doing, and do it better year after year.” 
David Stevens, CBE – Group Chief Executive Officer

Investing in our Core

Sustained Competitive Advantage

OBJECTIVE

2019 FOCUS

Maintain our focus on efficient claims management  
and pricing to underwrite profitable business, a cost 
conscious culture and great customer service.

Maintain strong performance of our UK Insurance business.

Respond to market conditions through effective pricing 
and growing at the right time.

Continue to be an efficient business with a focus on 
expenses and costs.

Continued Growth 

OBJECTIVE

2019 FOCUS

Grow profitably our UK private Motor  
and Household insurance operations.

Continue to take advantage of growth  
opportunities in UK Motor and Household. 

Focus on customer retention by putting  
customers at the front of all that we do.

Continued Development 

OBJECTIVE

2019 FOCUS

Maximise the value of our core business and  
lay the foundation for future growth.

Identify and develop new products for customers 
that add value.

Take advantage of new technologies to improve  
our customers' experience.

18

Admiral Group plc · Annual Report and Accounts 2018

2008
“ Our strategy is simple: continue our profitable growth in the UK and take what 
we know and do well and do it elsewhere.” 
Henry Engelhardt, CBE – Admiral Co-Founder

Investing in our Future

Price Comparison 

OBJECTIVE

2019 FOCUS

Develop websites that allow consumers to  
compare a range of general insurance,  
financial services and other products.

Continue to develop and grow a multi-product  
strategy in Europe and beyond.

Continue to provide a platform that attracts  
customers and improves the customer experience.

International Insurance 

OBJECTIVE

2019 FOCUS

Develop profitable, growing, sustainable 
insurance businesses that mirror the UK model.

Pursue our path towards long term value  
creation in Europe and the US.

In the US, continue to drive towards a lower  
expense ratio and higher retention customers.

UK New Products 

OBJECTIVE

Develop a competitive advantage  
in products beyond insurance.

2019 FOCUS

Develop Admiral Loans and offer UK customers better  
products and a better online buying experience.

Admiral Group plc · Annual Report and Accounts 2018

19

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewStrategic Report 
Chief Executive’s 
Statement

I think a CEO statement should try and 
take the long view; try and help readers 
understand things happening during a year 
that are often trivial in terms of that year’s 
financials, but may be fundamental to the 
company’s long-term health and prosperity.

There’s been a lot going on in 2018 that 
qualifies as short-term financially trivial, 
but long-term potentially fundamental, so 
I can only give you a flavour and will do so 
by telling the tale of two cities, two Admiral 
cities: Madrid and Cardiff, and some of what 
happened in each during 2018.

MADRID

Brexit Preparation

A substantial and effective collective effort 
by the Group and the Spanish regulatory 
authorities, saw us set up a structure that is 
robust in the face of any Brexit eventuality 
(or at least, any eventuality reasonably 
envisaged at the time of writing !) both for 
our “EU” price comparison operations in 
France and Spain and for our “EU” insurers 
in France, Spain and Italy. This was achieved 
with near zero disruption to, or loss of, any 
of our now over a million policyholders 
across France, Italy and Spain. The 2018 
P&L cost of circa €3.5 million, is a relatively 
trivial investment to protect the long-term 
value being created in our now profitable 
EU ventures.

Customer First Price Comparison

Rastreator, our 75% owned, Madrid-based 
market leader in price comparison in 
Spain, took the bold decision to shake up a 
market it largely dominates for the good 
of their customers, and ultimately all of 
their stakeholders. Panel participants had 
increasingly sought to “game” the system by 
quoting approximate, and normally overly 
optimistic, prices, to Rastreator’s customers 
and then upping the premium during the 
acceptance process. Although this made 
the prices look attractive, it was eroding 
customer trust and not delivering on the 
fundamental price comparison promise of 
making shopping easy and efficient. 

Rastreator responded by literally 
demoting “approximate” prices and 
promoting accurate prices on the price 
page, in a transparent and customer-
friendly way. The change, introduced 
late in 2018, saw customer satisfaction 
scores rise immediately and substantially. 
The P&L impact in 2018 was marginally 
negative, but the bold move holds out the 
long-term possibility of a step change in 
customer trust and ultimately in the speed 
of adoption of insurance price comparison 
in Spain.

CARDIFF

It’s hard to choose what to highlight in 
Cardiff, the location of our headquarters 
and 4,000 of our almost 8,000 UK staff. The 
launch of travel insurance, the growth of 
Veygo, (our short-term insurance brand), 
the expansion of MultiCover, our car and 
home combined policy, were all options, 
but instead I choose “Ford” and “The 
Admiral Brand”.

Ford

Late in 2018 we signed our first material 
affinity partnership to provide Admiral-
serviced and underwritten car insurance 
under someone else’s brand name: Ford’s.

Why? Partly because 13.6% of UK 
motorists drive a Ford and, while big 
believers in the cost-efficiency of 
distribution via price comparison sites, 
we also value a degree of “distribution 
diversity”. Partly because we believe we 
can work with Ford Credit more broadly 
and creatively - to ensure better insurance 
and claim management outcomes for both 
Admiral and Ford customers.

The 2018 costs of securing the affinity 
partnership were in the hundreds 
of thousands and there will be an IT 
investment of around £1 million in 
2019. Long-term return - a possibly 
fundamentally important and valuable 
strategic affinity partnership.

17%

UK Motor 
market share

31%

Growth in 
UK Household 
customers

The “Admiral” Brand

During the course of 2018, Admiral Group 
crossed the threshold of four million cars 
on cover in the UK, and more than five 
million cars, vans and houses on cover. The 
vast majority of these policies are, and will 
continue to be, under the Admiral brand.

Our brand is, in many ways unobtrusive. 
Our ads are visible, but not omnipresent. 
They’re unlikely to win industry creativity 
awards. And yet, over 90% of customers 
have heard of Admiral and preference 
(“which single insurer do you prefer?”) is up 
30% for car insurance and over 100% for 
home insurance, over the last 3 years.

Our continued investment in maintaining 
and building our brand in 2018 was around 
£10 million. Had we cut that spend, most 
of that £10 million would have fallen to the 
bottom line, given the lag between cutting 
spend and a brand withering away. But 
“Admiral”, one of the UK’s most recognised 
financial services brands, is an asset worth 
investing in for the long-term.

So that’s an Admiral 2018 take on a Tale 
of Two Cities; a tale of investment for the 
future in Cardiff and Madrid, and across 
the Group. Whether, in investment terms, 
2018 proves to be “the best of times”, an 
“age of wisdom”, a “spring of hope”, (to 
quote, very selectively, from the justifiably 
more widely read original “Tale of Two 
Cities”), will only become fully apparent 
with the progress of time, but I’m fairly 
confident that many of this year’s 
investments will bear long-term fruit 
for our customers and shareholders. 
It’s certainly a far, far better thing to 
have made the investments than not 
to have made them.

David Stevens, CBE
Chief Executive Officer 

6 March 2019

20

Admiral Group plc · Annual Report and Accounts 2018

In the past I’ve outlined my priorities, which I indicated would 
be my priorities for a number of years to come. Here’s how we 
are doing...

ENSURE ADMIRAL REMAINS ONE OF,  
IF NOT THE, BEST CAR INSURERS IN THE UK

Progress in 2018

2019 focus

Number one car insurer in the UK

Market leading combined ratio 

Voted Best Motor Insurance and 
Best Insurance Provider in the 
Personal Finance Awards 2018/19 
by UK consumers

Leading telematics provider

New products include short term 
insurance and partnership with Ford

Maintain our lead in cost efficiency, 
rigorous risk selection and effective 
claims management by continuing 
to identify improvements in our 
approach and operations

Improve online self-service options 
for customers

Maintain our culture of providing 
excellent customer service

DEMONSTRATE ADMIRAL CAN BE A  
GREAT CAR INSURER BEYOND THE UK

Progress in 2018

2019 focus

European insurance first ever 
profit and growth to over  
1 million customers

Continue the overall long term 
strategy of building sustainable, 
profitable businesses

Improvements in digital and  
self-service offering for customers

Build on synergies across the 
European insurance companies

Elephant grew to over 200,000 
vehicles in force

Elephant continues to focus on 
higher retaining customers and 
improved combined ratio

DEVELOP SOURCES OF GROWTH AND  
PROFITS BEYOND CAR INSURANCE

Progress in 2018

2019 focus

Household insurance grew  
to over 800,000 customers

Growing Loans business in UK

Launched Household insurance 
in France

Grow the UK Household and Loans 
businesses with a focus on the 
long-term objective of developing 
sources of competitive advantage

ENSURE ADMIRAL STAYS A GREAT PLACE TO WORK

Progress in 2018

2019 focus

Only company to be named in 
Sunday Times Best Companies to 
Work For since inception in 2001 – 
1st in 2019

Voted 10th Best Workplace in 
Europe

3rd best large employer for women 
in the UK

Continue to respond to staff 
feedback and continuously improve

Continue our focus on profitable 
growth in which all our staff also 
benefit through the share scheme

Build on our strong track record of 
encouraging diversity across the 
Company 

Over 10,000 staff received shares 
in the business

Over 250,000 online courses and 
almost 700 classroom training 
sessions completed by UK staff 

Continue to develop our people 
by offering exciting new career 
opportunities

Ensure our people enjoy coming 
to work

Admiral Group plc · Annual Report and Accounts 2018

21

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewQA&

David 
Stevens

with David, Cristina, Milena and Geraint

“ Our people are shareholders in the business, and are highly 
motivated to improve processes, better serve customers,  
as well as maintain a culture of cost efficiency.”

Q What happened with UK motor 

market pricing in 2018 and what is 
the outlook for 2019 - do you expect a 
turn in the cycle? 

A Cristina: The 2018 motor pricing 

outlook was influenced by uncertainty 

on the Civil Liability Bill as well as higher 
than expected claims inflation, particularly 
in the latter part of the year. The Civil 
Liability Bill gained Royal Assent in 
December 2018, providing increased 
certainty for a change in the Ogden rate 
during 2019. 

After a decrease in market prices in the 
first half, we saw prices turning in the 
second half of the year as a result of claims 
inflation. These price increases are likely 
to continue into 2019 assuming current 
market conditions. Admiral followed our 
disciplined underwriting approach and kept 
rates flat in the first half of 2018, and then 
increased price ahead of the market in the 
second half of 2018, which led to a slower 
growth rate in the second half.

Q How will Admiral maintain 

a competitive edge in the 
increasingly competitive UK Motor 
market? 

A Cristina: The UK market continues to 

be competitive, with more rational 

players entering over the past few years. 
This has led to a more stable market, which 
is good for consumers. Almost 50% of the 
market consists of direct, listed players 

22

Admiral Group plc · Annual Report and Accounts 2018

which contributes to strong performance 
and a more rational approach. However, 
there is still a large degree of inefficiency 
in the market as a whole which allows for 
opportunity to disrupt and grow. Whilst our 
competitors grow, Admiral does not rest 
on our laurels – we are always challenging 
ourselves to find ways to improve, innovate 
and better serve our customers. 

The Admiral MultiCover proposition allows 
customers to purchase multiple insurance 
products for their household in one go – 
this allows for a more seamless customer 
journey, and generally optimal price as they 
add more products. Hence, customers get a 
discount and want to stay with us for longer. 

Admiral continues to strengthen its 
underwriting advantage through 
improvements in pricing and analytics, 
and pursuing market-leading claims 
management practices. Our Claims teams 
are encouraged to innovate through a test 
and learn approach, making incremental 
improvements regularly. 

Our people are shareholders in the business, 
and are highly motivated to improve 
processes, better serve customers, as well 
as maintain a culture of cost efficiency. 
Although an intangible measure, I am 
confident that this underlying culture has 
a large impact on the way we operate and 
ultimately contributes to the bottom line.

Q The internal model is taking longer 

than expected – can you provide 
an update on why and when you expect 
to finalise and move to your target 
Solvency 2 ratio?

A Geraint: One of the key objectives of 

using our own model is to calculate a 
capital requirement that better reflects 
Admiral’s risk profile than the standard 
model allows for. Thanks to the huge efforts 
of our team, we made good progress 
over the past year but we need to further 
enhance our application before formally 
submitting it to the regulator. The continued 
growth of the Group and additional 
complexity is also leading us to reconsider 
the model scope, potentially bringing more 
business beyond purely UK motor within it.

Therefore we won’t make a formal 
application in 2019 and will possibly not 
submit it in 2020. We will update further in 
due course when we have greater certainty 
around the timing.

Q Elephant sharpened its focus 

in 2017 – how is this approach 
progressing, and when can we expect it 
to reach profitability? 

A David: The Elephant team continues 

to pursue the long-term goal of 
a sustainable, profitable business. To 
this extent, Alberto Schiavon, Elephant 
CEO, and his team have been focused on 
strengthening the business over the past 2 
years. The team has focused on attracting 
and retaining customers that are typically 
more loyal and improving the combined 

Cristina 
Nestares

Geraint 
Jones

Milena 
Mondini de 
Focatiis

ratio. Early signs of this strategy are positive – 
persistency has improved by 24%, from 2017 to 
2018 and the loss ratio in Texas is better than 
the market benchmark. In addition, the business 
has improved its digital capabilities allowing for 
increased self-service and an improved customer 
experience. This, together with a continued 
investment in growth to achieve the benefits of 
scale, has resulted in an improved expense ratio. 
So overall, I would say the business is making 
good progress towards sustainable scale which 
will be necessary to reach profitability.

operations?

Q What is the potential of the European 
A Milena: The European operations achieved 

an important milestone in 2018 – overall 

profitability for the first time. ConTe was 
profitable for the fifth year, Spain close to 
breakeven, and France still loss-making but 
growing to achieve scale. ConTe, in particular, 
had a strong result due to positive market 
conditions and strong loss ratio performance. 
In Spain and France, the businesses continue 
to grow with improvements in loss ratio and 
positive growth. Building on strong foundations 
for loss and expense ratio advantage in these 
markets, as well as having a very strong and 
experienced management team, I believe they 
are well on their way to produce meaningful 
profits for Admiral in the next 5 years.

We have placed particular emphasis on 
strengthening the operations as a whole and 
taking advantages of potential synergies as 
well as transferring skills and knowledge. 
Examples include establishing an IT team in 
Spain that provides support for all European 
operations, and the transferring of anti-fraud 
expertise developed in Italy to the French 
and Spanish operations which has resulted in 
meaningful improvements. In addition, the 
newly licensed insurance company in Spain 
which underwrites all European operations as 
a result of Brexit, should allow us to further 
maintain strong governance and increase 
cross-European collaboration.

Q Compare.com saw an impairment in 

2018 – does this mean that Admiral has 

been unable to crack the US market for price 
comparison?

A David: The US market environment has 

taken an interesting turn over the past 

18 months – combined ratios have improved, 
resulting in increased growth aspirations for 
insurers. Positively, this has resulted in more 
interest by insurers to join the Compare.com 
panel. Negatively, the slowdown in insurer 
price increases means consumer shopping 
has waned somewhat, while insurers have 
increased competition, and thus costs, in 
acquisition channels used by compare.com. This 
directly affects compare.com as a leading price 
comparison business in the US. This pressure on 
marketing spend has resulted in a similar loss 
to 2017.

We believe there is potential for price 
comparison to disrupt the US market and being 
an early mover is an advantage – however, it 
remains a challenging market with consumers 
taking time to shift towards this channel. 
As a result of the more challenging market 
environment, we have revised our business 
plan and also impaired the carrying value of 
Compare.com in the parent company balance 
sheet by £32.9 million. 

so different to motor insurance? 

develop a Loans business, which seems 

Q How is the loans business doing? Why 
A Geraint: The Loans market is large, with a 

£25 billion of new business per annum for 
personal lending alone and so I would be happy 
if we were able to successfully capture even 
a small proportion of this market. How will we 
compete? Well, we hope to transfer some of the 
competitive advantages we have built through 
motor insurance and adapt them to the lending 
business. These include our skill at risk selection, 
digital customer acquisition, excellent customer 
service and expense efficiency. In addition, we 
hope to take advantage of any overlap from our 

current customer base – a large proportion of 
personal loans are taken out to buy cars, and we 
believe there is also the opportunity to build a 
car finance business.

Admiral Loans continued to grow strongly in 
2018, with loans balances increasing to £300 
million from £66 million at the end of 2017. 
We maintain a prudent approach to growth 
and continue with a test and learn philosophy, 
growing where we see opportunity and 
slowing growth at less optimal times; we have 
moderated growth in the second half of 2018 in 
advance of Brexit. Early signs for the loans book 
are positive, but we continue to remain prudent 
in our approach as we build up experience.

distracted by diversification? 

in the core business without being 

Q Is Admiral able to continue to succeed 
A David: Admiral follows a strategy of focused 

diversification. We believe there is an 
opportunity to use the competitive advantages 
we have developed in UK Motor to build other 
businesses both in the UK and internationally 
that can add further value to Admiral and our 
shareholders. We follow a prudent test and learn 
approach, without investing a large amount 
of cash or resources upfront and work with a 
range of partners to further manage the risk – 
understanding the opportunity, taking measured 
steps to understand the challenge and the 
effectiveness of our solutions, and then learning 
from that experience and the experience of 
those who have tried other strategies. 

This approach, together with having a very 
strong and competent leadership team in 
our international operations as well as new 
ventures such as Admiral Loans, means that the 
leadership team are able to focus on the right 
things at the right time. UK motor continues 
to be the driver of our profits and hence still 
remains the key part of our focus and strategy.

Admiral Group plc · Annual Report and Accounts 2018

23

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewStrategic Report 
Chief Financial 
Officer’s review

“ ConTe deserves a special mention, with a year full of celebration – its 10th birthday 
party, 3rd best place to work in Italy, and importantly a fifth year of profitability.”

2018 0% 
Ogden

Ogden 
impact

2018 -0.75% 
Ogden

2017

Change 

•  Confused was the standout performer 

2018 V 2017

Our financial result has, once again (see 2016’s Annual Report), been significantly 
impacted by a forthcoming change to the UK Personal Injury Discount Rate (the 
Ogden rate). To try and explain what’s happening behind the very positive headline 
numbers, I’d like to start my review by setting out some analysis of the underlying 
changes between 2018 and 2017.

£m

UK Insurance

International Car Insurance

Price Comparison

Admiral Loans

Other

555.6

70.4

485.2

465.5

+19.7

(1.1)

8.8

(11.8)

(72.2)

–

–

–

(1.1)

(14.3)

+13.2

8.8

(11.8)

7.1

(4.4)

+1.7

(7.4)

(4.4)

(67.8)

(48.5)

(19.3)

Group pre-tax profit

479.3

66.0

413.3

405.4

+7.9

OGDEN 

Full detail on the partial reversal of 
Ogden is set out on page 27 of this 
report, but in brief, the passing of the 
Civil Liability Bill into law in December 
2018 means that our best estimate of 
the discount rate used in the settlement 
of large injury claims is no longer minus 
0.75% (the new rate will be confirmed by 
early August 2019 at the latest). 

We have therefore revised those 
best estimate UK Motor reserves 
to be on a 0% Ogden basis, which 
would ultimately lead to a benefit of 
between £120 million and £140 million 
(pre-tax). There’s fair chance the final 
rate isn’t exactly 0% of course but we 
think it’s a reasonable estimate based 
on the information published by the 
government to date. As shown above, 
2018’s profit is £66 million higher as 
a result of the change and much of 
the balance (plus or minus any impact 
of the actual rate when that comes 
if it’s different to 0%) will flow into 

results over the next couple of years 
(as 2018 premium is earned and profit 
commission recognised). We’ve also set 
out sensitivities to rates around 0% on 
page 35.

Beyond Ogden, the main changes 
between 2017 and 18 were:

•  Underlying (i.e. pre-Ogden benefit) UK 
Motor profit was up 2% from 2017; due 
to a larger book and positive prior year 
claims development offset by higher 
current year loss and expense ratios;

•  Despite continuing to grow turnover 
and customer numbers (both up by 
more than 30%), the UK Household 
result was impacted (particularly 
in the first half) by severe weather 
(freeze and subsidence, costing 
around £11 million). The full year 
result was a loss of £3 million (H1 loss 
was £2 million, 2017 full year profit 
£4 million);

24

Admiral Group plc · Annual Report and Accounts 2018

•  ConTe in Italy led the way to a highly 
pleasing close-to-break-even overall 
result for our International Insurance 
businesses – a significant £13 million 
or so improvement on the previous 
year. All businesses improved their 
results and there was continued 
strong growth;

in Price Comparison, producing a 
profit more than 40% higher than 
2017 (£14 million) and around 10% 
top line growth. The overall Price 
Comparison segment result was  
£9 million, £2 million up on last year 
(also read page 47 for information on 
the write down in the carrying value 
of compare.com);

•  Admiral Loans made a pre-tax loss of 
£12 million, in line with expectation 
(the loss mainly results from 
acquisition costs which are expensed 
immediately whilst revenue is 
recognised over the life of the loans) 
after a year of strong growth; and

• 

‘Other’ costs (including share scheme 
charges, debt interest, central 
overheads amongst others) were 
around £19 million higher than 2017. 
The main reasons were:

–  Share scheme costs +£14 million 
– a combination of a) a change in 
2017 in the period over which the 
charge is spread which reduced 
2017’s charge; b) a higher scheme 
vesting resulting from the 
significantly higher 2018 profit 
and strong shareholder returns in 
recent years; and c) the impact of 
growth in the number of awards 
in recent periods (which is not 
expected to increase further).

 
 
I’m hugely grateful for the work of 
everyone involved - the cooperation 
of multiple regulators; the invaluable 
support of numerous advisers. But the 
main thanks go to our teams – in Spain, 
Italy, France, Gibraltar and the UK for all 
the significant effort, commitment and 
determination shown over the past year 
and a bit on what was a very ambitious 
(and at times seemingly impossible) 
plan. Amazing result and thank you all!

Geraint Jones
Chief Financial Officer

6 March 2019

–  Central overheads +£5 million – 

ADMIRAL GROUP INTERNAL MODEL

mainly a result of £3 million of non-
recurring Brexit-related costs.

The proposed full year dividend for 2018 
is 126.0 pence per share – 11% higher 
than 2017’s payment. The increase is 
mainly because of the payout in respect 
of the Ogden profit benefit (around £31 
million, 11 pence per share). The post-
dividend solvency ratio remains strong 
at 194%.

2018 RESULTS HIGHLIGHT

As noted above, 2018 saw continued 
improvement in the combined result of 
our International Insurance operations. 
At the end of 2015 those businesses had 
around 670,000 customers and recorded 
a full year loss of £22 million. By the 
end of 2018, customer numbers had 
increased by over 80% to more than 1.2 
million, with a very small loss of around 
£1 million recorded for the year. Great 
progress across the board.

ConTe deserves a special mention, with 
a year full of celebration – its 10th 
birthday party, 3rd best place to work 
in Italy, and importantly a fifth year of 
profitability. The strongest driver of the 
result is positive loss ratio performance, 
both on the current and back years. 

The ConTe team continues to work hard 
on all aspects of building a growing, 
sustainable, profitable business – 
improving the customer experience, 
reducing the expense ratio (it’s already 
in line with the market), refining 
antifraud capabilities, building brand 
awareness, and advancements in 
self-service and automation. ConTe’s 
600,000th customer came on cover in 
late February 2019. 

Great work everyone at ConTe!

We previously communicated that we 
hoped to apply to the Group’s prudential 
regulator (the PRA) during 2019 for 
approval to use our own internal model 
to calculate the Group’s solvency capital 
requirement. Whilst we continue to 
work intensively on all aspects of the 
model and, thanks to the huge efforts 
of our team, made good progress 
over the past year, we need to further 
enhance our application before formally 
applying. The continued growth of 
the Group and additional complexity 
is also leading us to reconsider the 
model scope, potentially bringing more 
business beyond purely UK Motor 
within it. This means we will not submit 
the formal application in 2019 and will 
possibly not submit in 2020. Hence, 
the Group will remain on the standard 
formula plus capital add on basis for the 
immediate future.

Whilst disappointing to see a further 
delay, it’s clearly important to make 
sure our application is complete and 
we’d hope to be much clearer on the 
expected timeline by the end of the 
year.

BREXIT

I’d like to finish with Brexit (wouldn’t 
we all). In late 2017 we started 
restructuring our European businesses 
(three insurers, two price comparison 
websites) so they could continue to 
trade regardless of the politics 
and ultimate Brexit outcome. 
I’m glad we took that course 
and as of January 2019 all 
businesses are operating under 
European licenses and we were 
successfully able to negate 
any impact on our customers 
or staff.

Admiral Group plc · Annual Report and Accounts 2018

25

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany Overview 
 
Strategic Report 
Group Financial Review

2018 GROUP OVERVIEW

£m

Turnover (£bn) *1

Net insurance premium revenue

Investment return (Insurance)

Underwriting profit*1

Investment return (Other)

Profit commission

Net interest income (Admiral Loans)

Net other revenue and expenses (Insurance)

Net other revenue and expenses (Non-Insurance)

Operating profit

Group Statutory profit before tax (Ogden 0%)

Group’s Share of profit before tax*1 (Ogden 0%)

Group’s Share of profit before tax*1 (Ogden – 0.75%)

UK Insurance

International Insurance

Price Comparison

Other*2

Group’s Share of profit before tax*1 (Ogden 0%)

Key metrics:

Group loss ratio*1

Group expense ratio*1

Group combined ratio*1

Group customer numbers (m)

Earnings per share (Ogden 0%)

Earnings per share (Ogden -0.75%)

Dividends 

Return on Capital Employed*1

Solvency Ratio

2018

3.28

671.8

33.8

211.2

2.9

93.2

10.7

253.0

(83.5)

487.5

476.2

479.3

413.3

555.6

(1.1)

8.8

(84.0)

479.3

66.4%

22.9%

89.3%

6.51

137.1 p

118.2 p

126.0 p

56%

194%

2017

2.96

619.1

33.2

177.7

8.5

67.0

1.2

207.6

(47.1)

414.9

403.5

405.4

405.4

465.5

(14.3)

7.1

(52.9)

405.4

66.2%

21.5%

87.7%

5.73

117.2 p

114.0 p

55%

205%

2016

2.58

548.8

40.2

79.7

13.0

54.3

–

185.4

(42.6)

289.8

278.4

284.3

284.3

337.8

(19.4)

2.7

(36.8)

284.3

72.0%

22.4%

94.4%

5.15

78.7 p

114.4 p

37%

212%

*1  Alternative Performance Measures – refer to the end of this report for definition and explanation.

*2  “Other” includes Admiral Loans and other central costs.

26

Admiral Group plc · Annual Report and Accounts 2018

The estimated total impact, net of 
reinsurance and before tax, of the change in 
assumption from the current rate of -0.75% 
to the assumed 0% rate is approximately 
£120 million to £140 million on an ultimate 
basis. The majority of the financial impact 
in respect of premiums earned up to the 
balance sheet date (£66 million pre-tax, £54 
million post-tax) has been recognised in the 
form of increased 2018 profits. 

The balance, along with the impact of 
business written but unearned at the 
balance sheet date will be recognised in 
the form of higher claims reserve releases 
and profit commission over the next two to 
three years. 

The Group anticipates that when the UK 
market pricing adjusts the level of future 
premiums to reflect the higher Ogden rate, 
there will be no significant change to the 
Group’s future profitability. 

Following the change in Ogden rate 
assumption, the financial statement reserves 
continue to hold a prudent and significant 
margin above actuarial best estimates in line 
with the Group’s reserving policy. 

EARNINGS PER SHARE

Earnings per share increased by 17% to 137.1 
pence, reflecting the increase in the Group 
profit as a result of the change in Ogden 
assumption noted above. Excluding this 
change, earnings per share would have been 
118.2 pence per share (1% higher than 2017). 

CHANGE IN UK PERSONAL INJURY 
DISCOUNT RATE ASSUMPTION 
(‘OGDEN’)

During December 2018, the Civil Liability 
Bill, which brings into law changes to the 
way that the UK personal injury discount 
rate (‘Ogden’ discount rate) is set, received 
Royal Assent and is enacted as the Civil 
Liability Act. 

The Ogden discount rate is used for 
adjusting the value of lump sum personal 
injury compensation, according to the 
amount the victims of serious personal 
injury can expect to earn by investing it. The 
principle of the new legislation is one of fair 
compensation, and the changes will result 
in the rate being set with reference to ‘low 
risk’ rather than ‘very low risk’ investments, 
better reflecting the actual investment risk 
that claimants are prepared to take. 

At the time of the announcement of the 
proposed legislation in 2017, the Lord 
Chancellor implied that the new system 
would result in a rate in the region of 0% 
to 1%. 

The enactment of the legislation marks 
the start of a process for setting a new 
rate, with a maximum 230-day timeframe 
meaning that we will receive a new rate 
during or before August 2019. As such, the 
significant majority of relevant open claims 
at the balance sheet date will be settled 
under the new rate. 

The Group’s best estimate assumption for 
the new rate, applied at the 2018 year-end is 
0%. The setting of this assumption reflects 
a number of factors including current 
long-term economic forecasts and analysis 
released by the Government Actuary 
Department setting out the approach it is 
expected to take in recommending the new 
rate to the Lord Chancellor. 

Key highlights of the Group’s result in 2018 
are as follows:

•  Continued strong growth in turnover 
(£3.28 billion, up 11% on 2017) and 
customer numbers (6.51 million, up 14% 
on 2017); 

•  Group’s share of pre-tax profits of 

£479.3 million (2017: £405.4 million) and 
statutory profit before tax of £476.2 
million (2017: £403.5 million). Both saw 
significant growth, primarily due to the 
impact of the change in Ogden discount 
rate assumption that leads to an increase 
in both underwriting profit and profit 
commission shown above;

•  Excluding the Ogden impact, the Group’s 

share of profit before tax increased by 2% 
to £413.3 million, with improved results 
from the UK Insurance, International 
Insurance and Price Comparison 
segments, offset by increased investment 
(due to growth) in Admiral Loans and 
higher central costs; 

•  UK Insurance turnover and customers 

both increased by 9% and 13% 
respectively to £2.6 billion and 5.2 
million (2017: £2.4 billion and 4.6 million). 
Excluding Ogden, there was a significant 
increase in instalment income driven by 
Admiral retaining the instalment income 
since 2017, previously proportionately 
shared with Munich Re as well as a general 
increase in instalment income revenue;

•  UK Household saw strong growth in 

turnover and customer numbers, though 
its result was impacted by weather events 
leading to a loss of £3.0 million (2017: £4.1 
million profit);

• 

Improvement in the International 
Insurance result, with a reduced loss of 
£1.1 million (2017: £14.3 million loss). 
European insurance businesses recorded an 
aggregate profit of £6.4 million (2017: £1.9 
million loss); and

•  Price comparison recorded aggregate 
profit (excluding minority interests’ 
share) of £8.8 million (2017: £7.1 million), 
mainly driven by the increased profit 
of Confused.com of £14.3 million (2017: 
£10.1 million). 

Admiral Group plc · Annual Report and Accounts 2018

27

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewStrategic Report 
Group Financial Review continued

The Group’s Brexit reorganisation means that the Group’s 
European insurance businesses ConTe (in Italy), Admiral 
Seguros (in Spain) and L’olivier Assurances (in France) is 
underwritten from a regulated entity in Spain, Admiral Europe 
Compañía Seguros (AECS) from 1 January 2019. All existing 
liabilities and contracts relating to these businesses have 
been transferred through portfolio transfer processes, also 
effective from 1 January 2019. 

Following this reorganisation, the Group has four underwriting 
entities; Admiral Insurance (Gibraltar) Limited (AIGL), Admiral 
Insurance Company Limited (AICL), Elephant Insurance 
Company LLC in the USA (EIC) and AECS as noted above. 

The Group’s regulatory capital is based on the Solvency II 
Standard Formula, with a capital add-on to reflect recognised 
limitations in the Standard Formula with respect to Admiral’s 
business (predominantly in respect of profit commission 
arrangements in co- and reinsurance agreements and risks 
arising from claims including Periodic Payment Order 
(PPO) claims). 

The Group continues to develop its partial internal model to 
form the basis of future capital requirements, although does 
not expect to submit the application during 2019 and possibly 
not 2020. In the interim period before submission, the Group 
will continue to use the current capital add-on basis to 
calculate its regulatory capital requirement. 

The estimated and unaudited regulatory Solvency II position 
for the Group at the date of this report is as follows:

GROUP CAPITAL POSITION (UNAUDITED)

Group

Eligible Own Funds (pre 2018 final dividend)

2018 final dividend

Solvency II capital requirement*1

Surplus over regulatory capital requirement

Solvency ratio (post dividend)*2

£bn

1.26

0.19

1.07

0.55

0.52

194%

*1 

 Solvency capital requirement includes updated capital add-on which is 
subject to regulatory approval. 

*2  Solvency ratio calculated on a volatility adjusted basis. 

The Group’s capital includes £200 million ten year dated 
subordinated bonds. The rate of interest is fixed at 5.5% and 
the bonds mature in July 2024. The bonds qualify as tier two 
capital under the Solvency II regulatory regime.

DIVIDENDS

The Group’s dividend policy is to pay 65% of post-tax profits 
as a normal dividend and to pay a further special dividend 
comprising earnings not required to be held in the Group for 
solvency or buffers. 

The Board has proposed a final dividend of 66 pence per share, 
a 14% increase on the 2017 final dividend of 58 pence per share. 

In line with the dividend policy noted above, the 66 pence per 
share final dividend can be split between a normal and special 
element as follows:

•  49.6 pence per share reflecting a normal dividend of 65% 

of post-tax profits; and 

•  A special dividend of 16.4 pence per share.

The 66 pence per share reflects the following when taking 
into account the Ogden benefit:

•  55 pence per share (£157 million) on an Ogden -0.75% basis, 

representing a pay-out of 99% of post-tax profits; and 

•  An additional dividend of 11 pence (£31 million) per share 

relating to the increase in post-tax profits from the change 
in Ogden discount rate assumption. The pay-out on the 
incremental post-tax profit is 88% and is lower than on 
the -0.75% basis, reflecting the capital implications of the 
change in discount rate assumption, primarily relating to 
increasing propensity for PPO claims. 

The total dividend for the 2018 year is 126.0 pence per share, 
reflecting an 11% increase on 2017 and a 92% payout ratio. 

RETURN ON EQUITY

The Group’s return on equity was broadly consistent with 
2017 at 56% in 2018 (2017: 55%). 

The Group’s co-insurance and reinsurance arrangements for 
the UK Car Insurance business are in place at least until the 
end of 2019. The Groups’ net retained share of that business is 
22%. Munich Re will underwrite 40% of the business (through 
co-insurance and reinsurance arrangements) until at least the 
end of 2020. 

Similar long-term arrangements are in place in the Group’s 
international insurance operations and the UK Household and 
Van businesses. 

The Group continues to manage its capital to ensure that 
all entities within the Group are able to continue as going 
concerns and that regulated entities comfortably meet 
regulatory capital requirements. Surplus capital within 
subsidiaries is paid up to the Group holding company in  
the form of dividends. 

28

Admiral Group plc · Annual Report and Accounts 2018

CAPITAL STRUCTURE AND FINANCIAL POSITION

Eligible Own Funds (post 2018 final dividend)

Estimated sensitivities to the current Group solvency ratio are 
presented in the table below. These sensitivities cover the two 
most material risk types, insurance risk and market risk, and within 
these risks cover the most significant elements of the risk profile. 
Aside from the catastrophe events, estimated sensitivities have not 
been calibrated to individual return periods. 

SOLVENCY RATIO SENSITIVITIES (UNAUDITED)

UK Motor – incurred loss ratio +5% 

UK Motor – 1 in 200 catastrophe event

UK Household – 1 in 200 catastrophe event

Interest rate – yield curve down 50 bps

Credit spreads widen 100 bps

Currency – 25% movement in euro 
and US dollar

ASHE – long term inflation assumption 
up 0.5%

TAXATION

2018

-27%

-2%

-2%

-12%

-5%

2017

-26%

-3%

-2%

-11%

-4%

-3%

-3%

-10%

-4%

Cash and investments analysis

£m

2018

2017

2016

Fixed income and debt 
securities

Money market funds and 
other fair value instruments

Cash deposits

Cash 

Total

1,568.6

1,493.5

1,469.2

1,301.1

1,074.3

100.0

376.8

130.0

326.8

781.0

170.0

326.6

3,346.5

3,024.6

2,746.8

Money market funds, fixed income and debt securities comprise the 
majority of the total; 86% at 31 December 2018 (2017: 85%). 

Investment and interest income in 2017 was £36.7 million, a 
reduction of £5.0 million on 2017 (£41.7 million). 2017 benefitted 
from a gain on the sale of gilt assets and excluding this gain, the 
total investment and interest income is consistent with 2017. 

The underlying rate of return for the year (excluding accruals 
related to reinsurance contract funds withheld) on the Group’s cash 
and investments was 1.2% (2017: 1.3%).

The tax charge reported in the consolidated income statement 
is £85.7 million (2017: £71.9 million), equating to 18.0% of pre-tax 
profit (2017: 17.8%).

The Group continues to generate significant amounts of cash and 
its capital-efficient business model enables the distribution of the 
majority of post-tax profits as dividends.

INVESTMENTS AND CASH

Investment strategy

Admiral’s investment strategy was unchanged in 2018. 

The main focus of the Group’s strategy is capital preservation, with 
additional priorities including low volatility of returns and high 
levels of liquidity. All objectives continue to be met. The Group’s 
Investment Committee performs regular reviews of the strategy to 
ensure it remains appropriate.

Admiral Group plc · Annual Report and Accounts 2018

29

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewStrategic Report 
Group Financial Review continued

CASH FLOW

£m 

Operating cash flow, before 
transfers to investments 

Transfers to financial 
investments

2018

2017

2016

488.5

617.6

525.1

(248.8)

(229.4)

(18.1)

Operating cash flow

239.7

388.2

507.0

Tax payments

(55.6)

(55.9)

(74.6)

Investing cash flows (capital 
expenditure)

(23.9)

(22.7)

(31.6)

Financing cash flows 

(346.8)

(310.0)

(364.7)

Loans funding through special 
purpose entity

220.2

Compare.com additional 
investment

Foreign currency translation 
impact

Net cash movement

Movement in unrealised gains on 
investments

Movement in accrued interest

Net increase in cash and 
financial investments

19.3

(2.9)

50.0

(26.6)

49.7

–

–

0.6

0.2

11.2

37.0

–

–

25.2

61.3

35.2

43.4

The main items contributing to the operating cash inflow are 
as follows:

£m 

2018

2017

2016

Profit after tax

390.5

331.6

214.1

Change in net 
insurance liabilities 

Net change in trade 
receivables and liabilities 

Change in loans and 
advances to customers

Non-cash income 
statement items

Taxation expense

176.6

53.2

206.8

14.9

195.2

25.3

(242.9)

(65.2)

–

63.7

85.7

30.9

71.9

14.6

64.3

Operating cash flow, before 
transfers to investments

488.5

617.6

525.1

Total cash plus investments increased to £321.9 million or by 
11% (2017: £277.8 million, 10%). 

The Group’s results are presented in the following sections as:

•  UK Insurance – including UK Motor (Car and Van), 

Household, Travel

321.9

277.8

158.0

• 

International Car Insurance – including L’olivier (France), 
Admiral Seguros (Spain), ConTe (Italy), Elephant (US)

•  Price Comparison – including Confused.com (UK), LeLynx 

(France), Rastreator (Spain), Compare.com (US)

30

Admiral Group plc · Annual Report and Accounts 2018

UK Insurance  
Review

5.24m

Customers (2017: 4.62million)

“ Shortly after the end of the year we won the Home Insurance Provider of the Year 
at the Moneyfacts Consumer Awards, which was a great endorsement from our 
customers and reflects the fantastic culture that’s been a cornerstone of our business 
since we launched 26 years ago.”

Shortly after the end of the year we won 
Home Insurance Provider of the Year 
at the Moneyfacts Consumer Awards, 
which was a great endorsement from 
our customers and reflects the fantastic 
culture that’s been a cornerstone of our 
business since we launched 26 years ago.

Perhaps everyone’s view of an exciting 
and fast paced life isn’t quite right?

Cristina Nestares
CEO, UK Insurance

6 March 2019

The insurance sector isn’t quite 
consistent with everyone’s view of an 
exciting and fast paced life. Looking 
back and reflecting over 2018 makes me 
realise how many things have happened 
in a 12-month window, and the myriad 
of changes and improvements we’ve 
implemented over that time, I’d argue 
quite the reverse!

One thing that was certainly fast paced 
and exciting (for the children at least) 
was the weather that came in with the 
“Beast from the East” in the opening 
quarter of the year, which covered 
most of the country with snow and 
brought a flurry of household claims. 
It was our biggest weather event since 
the Household business launched in 
2012, but the quality of service we were 
able to offer our customers in difficult 
circumstances was very pleasing.

Another pleasing aspect of the 
Household business is the progress we’ve 
made with our MultiCover offering, 
which provides convenience and value for 
money for our customers whilst offering 
improvements and cost-efficiencies for 
us as a business. Whilst the market-wide 
weather events in H1 and subsidence 
claims in H2 have resulted in a loss for 
our Household business this year, we 
believe that we’ve made progress in the 
underlying business.

I’ve mentioned MultiCover, which is a 
key element in the future for the UK 
Insurance segment, but car insurance 
(and MultiCar, which we launched more 
than 10 years ago) remains at the centre 
of what we do and is of course the main 
source of profit for the Group.

The market started the year positively, 
with growing confidence of seeing a 
favourable change in the Ogden rate 
leading to softening market prices in H1. 
However, continued inflation in damage 
claims and increased large bodily injury 
frequency has caused an increase in the 
loss ratio during the year. Our disciplined 
approach to underwriting meant that we 
therefore maintained our rates in the first 
half and increased prices more than our 
peers in H2, which meant that our growth 
rate slowed as the year progressed.

The Civil Liability Bill finally received Royal 
Assent in late December, leading us to 
believe that 0% is the most appropriate 
discount rate to use in valuing large injury 
claims. Also included in the Bill are the 
reforms that will simplify and reduce 
the costs of whiplash claims. Whilst the 
impacts of that part will unlikely come 
into force before mid-2020, we believe 
that the investments we’ve made in 
our systems and our long-running track 
record of efficient processing means that 
we’ll be well-placed to deal with these 
changes and will pass on the savings to 
our customers.

The investments we’ve made in 
technology in recent years, not least 
the successful implementation of 
our Guidewire policy platform, are 
now starting to reap benefits for us 
and our customers. It’s allowed us to 
undertake more sophisticated analytical 
processes to improve pricing accuracy 
and fight against claims fraud, but most 
importantly it has enabled us to further 
improve the great service we provide 
to customers and claimants.

Admiral Group plc · Annual Report and Accounts 2018

31

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewStrategic Report 
UK Insurance Review continued

UK INSURANCE FINANCIAL PERFORMANCE 

£m 

Turnover*1

Total premiums written

Net insurance premium revenue

Underwriting profit

Profit commission and other income

UK Insurance profit before tax

SPLIT OF UK INSURANCE PROFIT BEFORE TAX

£m

Motor

Household

Travel

Group’s share of UK insurance profit 

KEY PERFORMANCE INDICATORS

Vehicles insured at year end

Households insured at year end

Travel policies insured at year end

Total UK Insurance customers*1

2018

2,575.7

2,269.8

523.9

227.7

327.9

555.6

2018

561.7

(3.0)

(3.1)

555.6

2018

4.32m

0.87m

0.05m

5.24m

2017

2,354.0

2,098.0

491.6

206.2

259.3

465.5

2017

461.4

4.1

–

465.5

2017

3.96m

0.66m

–

4.62m

2016

2,063.1

1,862.6

454.4

109.2

228.6

337.8

2016

335.1

2.7

–

337.8

2016

3.65m

0.47m

–

4.12m

*1  Alternative Performance Measures – refer to the end of this report for definition and explanation.

Key highlights for the UK insurance business for 2018 include:

•  Continued growth in customers and turnover in both Motor and Household with Admiral maintaining market rates in H1 and 

increasing rates more than the market in H2 for Motor and increasing rates for Household 

•  A 22% increase in UK Motor profit to £561.7 million (Ogden: -0.75%: 7% increase to £491.3 million) primarily as a result 

of increased reserve releases due to the change in the Ogden rate assumption, as well as growth in ancillary revenue and 
instalment income 

•  Loss ratio performance for 2018 impacted by a combination of worse large bodily injury experience and continued inflation 

in damage claims

•  An increase in the reported motor expense ratio to 18.4% from 16.2% mainly due to a combination of increased levy costs 

and a change in net retained share at the start of 2017 underwriting year

•  Household loss of £3.0 million (2017: £4.1 million profit), impacted by extreme weather and subsidence claims

•  Small loss from recently launched Travel insurance product (£3.1 million)

32

Admiral Group plc · Annual Report and Accounts 2018

UK MOTOR INSURANCE FINANCIAL REVIEW 

£m 

Turnover*1

Total premiums written*1

Net insurance premium revenue

Investment income

Net insurance claims

Net insurance expenses

Underwriting profit*2

Profit commission

Underwriting profit and profit commission

Net other revenue*3

UK Motor Insurance profit before tax

2018

2,423.1

2,132.1

452.5

32.2

(189.2)

(72.0)

223.5

95.0

318.5

243.2

561.7

2017

2,246.9

2,001.5

433.2

32.6

(214.2)

(59.7)

191.9

64.7

256.6

204.8

461.4

2016

1,987.0

1,789.3

404.3

39.3

(290.1)

(59.9)

93.6

52.7

146.3

188.8

335.1

*1  Alternative Performance Measures – refer to the end of this report for definition and explanation.

*2  Underwriting profit excludes contribution from underwritten ancillaries (included in net other revenue).

*3 

 Net other revenue includes instalment income and contribution from underwritten ancillaries and is analysed later in the report. 2017 and 2016 have been represented on the 
same basis.

KEY PERFORMANCE INDICATORS 

Reported Motor loss ratio*1,*2

Reported Motor expense ratio*1,*3

Reported Motor combined ratio

Written basis Motor expense ratio

Reported loss ratio before releases

Claims reserve releases – original net share*1,*4

Claims reserve releases – commuted reinsurance*1,*5

Total claims reserve releases

Other Revenue per vehicle

Cars insured at year end

Vans insured at year end

2018

63.5%

18.4%

81.9%

17.5%

88.1%

£111.4m

£109.6m

£221.0m

£67

4.09m

0.23m

2017

64.1%

16.2%

80.3%

15.8%

85.3%

£92.1m

£73.8m

£165.9m

£64

3.84m

0.12m

2016

73.3%

17.5%

90.8%

16.5%

87.7%

£58.3m

£17.1m

£75.4m

£62

3.65m

–

*1  Alternative Performance Measures – refer to the end of this report for definition and explanation.

*2  Motor loss ratio adjusted to exclude impact of reserve releases on commuted reinsurance contracts. Reconciliation in note 13b.

*3  Motor expense ratio is calculated by including claims handling expenses that are reported within claims costs in the income statement. Reconciliation in note 13c.

*4  Original net share shows reserve releases on the proportion of the portfolio that Admiral wrote on a net basis at the start of the underwriting year in question.

*5 

 Commuted reinsurance shows releases, net of loss on commutation, on the proportion of the account that was originally ceded under quota share reinsurance contracts but has 
since been commuted and hence reported through underwriting and not profit commission.

Admiral Group plc · Annual Report and Accounts 2018

33

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewStrategic Report 
UK Insurance Review continued

KEY PERFORMANCE INDICATORS CONTINUED 

UK Motor profit increased by 22% during 2018 to £561.7 
million (2017: £461.4 million) and vehicles insured increased by 
9% to £4.32 million (2017: £3.96 million), whilst the reported 
combined ratio increased to 81.9% (2017: 80.3%). The results 
were impacted by a number of factors:

•  Net insurance premium revenue was 4% higher at £452.5 

million mainly resulting from the larger portfolio;

• 

Investment income was in line at £32.2 million;

•  The current period loss ratio was slightly worse at 88.1% 
(2017: 85.3%) due to increased frequency in large bodily 
injury and damage claim inflation in 2018, albeit positive 
loss ratio development for prior years. Admiral continues 
to reflect a cautious approach to setting reserves early in 
their development;

•  Continued positive development of prior year claims costs 
combined with the change in Ogden rate led to increased 
releases on original net share of reserves (£111.4 million, 
25% of premium compared to £92.1 million, 21% of 
premium in 2017);

•  Releases on reserves originally reinsured but since 

commuted higher at £109.6 million (v £73.8 million 2017), 
impacted by the change in Ogden rate;

•  The growth in the vehicle base contributed to an increase 
in the underlying expense base. The change in the Group’s 
net retained share from 25% to 22% in 2017 meant that 
the prior year earned expense ratio (16.2%) benefitted 
from the reduction in administration cost in the period. 
Excluding the impact of this change, the earned ratio would 
be broadly flat with 2018 (18.4%); and

•  Other revenue (including ancillary products underwritten 
by Admiral) and instalment income were higher (£243.2 
million £204.8 million in 2017) resulting from growth and 
changes to the arrangement with Munich Re in 2017 where 
Admiral now retains all instalment income.

Underwriting discipline was maintained in H1 by maintaining 
flat rates while the market reduced rates. In H2, market prices 
started to increase in reaction to higher than expected claims 
inflation. Admiral increased prices ahead of the market in 
H2 which impacted competitiveness and slowed growth. 
Turnover was 8% higher at £2.42 billion (2017: £2.25 billion). 
The numbers of cars insured exceeded four million and vans 
insured moved past 200,000, leading to 9% growth in total 
customers to 4.32 million (2017: 3.96 million).

CLAIMS AND RESERVES

Notable claims trends for Admiral and the market in 2018 
include slightly higher overall frequency, a flattening in the 
rate of improvement in small injury claims frequency and 
continuing elevated levels of inflation in damage claims costs. 
Large bodily injury claims costs were also increased in 2018, 
which was notably higher than the benign large bodily injury 
claims experience in 2017.

The Group continues to reserve conservatively, setting claims 
reserves in the financial statements well above actuarial best 
estimates to create a margin held to allow for unforeseen 
adverse development.

As noted above, in addition to the favourable impact arising 
from the change in Ogden rate assumption, the Group 
experienced continued positive development of claims 
costs on previous underwriting years and these factors led 
to another significant release of reserves in the financial 
statements in the period (£111.4 million on Admiral’s original 
net share, up from £92.1 million). The margin held in reserves 
remains prudent and significant though is slightly lower than 
the comparative period-end, reflecting the reduction in 
Management’s assessment of uncertainty around the reserves. 

34

Admiral Group plc · Annual Report and Accounts 2018

CHANGE IN UK DISCOUNT RATE (‘OGDEN’)

UK CAR INSURANCE – CO-INSURANCE AND REINSURANCE 

As noted above, following the Royal Assent of the Civil Liability 
Bill, which brings into law changes to the way that the UK personal 
injury discount rate (‘Ogden’ discount rate) is set, the Groups’ best 
estimate of the Ogden discount rate that will be applicable in the 
settlement of open claims has moved to 0% (from the existing 
-0.75% rate) 

Admiral makes significant use of proportional risk sharing 
agreements, where insurers outside the Group underwrite a 
majority of the risk generated, either through co-insurance or 
quota share reinsurance contracts. These arrangements include 
profit commission terms (see below) which allow Admiral to retain a 
significant portion of the profit generated.

The table below shows the estimated sensitivity of profit before 
tax and solvency ratio to different Ogden rates. The profit impact 
presented is the estimated total impact of the change on the 
Group’s pre-tax profit on an ultimate basis. It should be noted that 
not all of the impact would necessarily be recognised immediately.

The Munich Re Group will underwrite 40% of the UK motor business 
until at least 2020, with future extension options available to 
Munich Re until 2022. 30% of this total is on a co-insurance basis, 
with the remaining 10% under a quota share reinsurance agreement 
from 2017 onwards.

Impact on 
Profit before 
Tax (£m)*1

Impact on 
Solvency 
Ratio (%)*2

The Group also has other quota share reinsurance arrangements 
confirmed to the end of 2019 covering 38% of the business written. 
The Group reduced its net underwriting share from 25% previously 
to 22% with effect from 2017.

Increase in Ogden discount rate 
of 50 basis points (to 0.5%)

Decrease in Ogden discount rate 
of 50 basis points (to minus 0.5%)

76.2

+13%

(94.2)

-6%

*1 

*2 

 The impacts on profit before tax are stated net of co-insurance and reinsurance 
and include the impact on net insurance claims along with the associated profit 
commission movements that result from the change in the Ogden rate.

 Estimated impact on solvency ratio is based on the change in Own Funds and SCR 
resulting from change in the Ogden rate and is presented before the impact of 
changes in final dividend.

CO- AND REINSURANCE AND PROFIT COMMISSION

The proportional co- and reinsurance arrangements in place for the 
Motor business are the same as those reported in the 2017 Annual 
Report and will continue into 2019.

At 31 December 2018, all private car quota share reinsurance for 
underwriting years up to and including 2016 has been commuted, 
meaning Admiral assumes a higher net risk for these years than 
had the reinsurance been left in place. The 2016 contracts and the 
remainder of the 2015 contracts were commuted during 2018. 
Admiral generally elects to commute reinsurance where it makes 
economic sense to do so. 

In 2018 profit commission of £95.0 million was recognised, up from 
£64.7 million the prior period. The increase in 2018 mainly arose due 
to improvements in booked loss ratios on prior years, which have 
also been impacted by the change in Ogden rate in 2018. 

Note 5 to the financial statements analyses profit commission 
income and reserve releases by underwriting year.

The nature of the co-insurance proportion underwritten by Munich 
Re (via Great Lakes) is such that 30% of all motor premium and 
claims for the 2017 year accrue directly to Great Lakes and are 
not reflected in the Group’s financial statements. Similarly, Great 
Lakes reimburses the Group for its proportional share of expenses 
incurred in acquiring and administering this business.

The quota share reinsurance arrangements result in all motor 
premiums and claims that are ceded to reinsurers being included in 
the Group’s financial statements, but these figures are adjusted to 
exclude the reinsurer share, resulting in a net result for the Group. 

The Group also purchases excess of loss reinsurance to provide 
protection against large claims and reviews this cover annually. 
For 2017 the Group increased its excess of loss cover as a result of 
the anticipated change in Ogden discount rate and the potential 
impact on large claims. For 2018, the Group has reduced this level of 
cover to be back in line with more recent levels. 2019’s cover will be 
similar to 2018.

Admiral Group plc · Annual Report and Accounts 2018

35

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewStrategic Report 
UK Insurance Review continued

PROFIT COMMISSION

Admiral is potentially able to earn material amounts of profit commission revenue from co- and reinsurance partners, 
depending on the profitability of the insurance business underwritten by the partner. Revenue is recognised in the income 
statement in line with the booked loss ratios on Admiral’s retained underwriting.

Note 5c to the financial statements analyses profit commission income by underwriting year.

COMMUTATIONS OF QUOTA SHARE REINSURANCE

Admiral tends to commute its UK Car Insurance quota share reinsurance contracts for an underwriting year 24 months from 
inception, assuming there is sufficient confidence in the profitability of the business covered by the reinsurance contract.

After the commutation is executed, movements in booked loss ratios result in reserve releases (or strengthening if the booked 
loss ratio were to increase) rather than reduced or increased reinsurance claims recoveries or profit commission. 

During the first half of 2018, all quota share contracts relating to the 2016 underwriting year were commuted, along with one 
remaining contract relating to the 2015 underwriting year (the other quota share contracts relating to the 2015 year having 
been commuted in the second half of 2017). There were no commutations during the second half of 2018. At 31 December 
2018, quota share reinsurance contracts remained in place for the 2017 and 2018 underwriting years.

In 2018 Admiral recognised reserve releases from commuted reinsurance contracts of £109.6 million (2017: £73.8 million). Excluding 
the accounting impact of commutations (refer to the glossary for further information), the releases relating to commuted 
reinsurance contracts were £141.5 million (2017: £97.5 million). The increase from 2017 is primarily due to more significant 
improvements in booked loss ratios on 2016 and prior underwriting years, in part due to the change in Ogden assumption. 

Refer to note 5d(v) of the financial statements for analysis of reserve releases on commuted quota share reinsurance contracts.

4 millionth risk

In April, we also insured our four millionth 
car in the UK. The first car we insured back 
in 1993 was an Isuzu Piazza Turbo Coupe 2 
Door Saloon and our four millionth car was 
a Peugeot 108. We marked this milestone 
with banners in all our buildings thanking 
staff for all their hard work, Atlas News 
stories and emails to all staff from our UK 
CEO, Cristina Nestares.

36

Admiral Group plc · Annual Report and Accounts 2018

OTHER REVENUE AND INSTALMENT INCOME

UK Motor Insurance Other Revenue – analysis of contribution:

£m 

Contribution from additional products & fees

Contribution from additional products 
underwritten by Admiral*1

Instalment income

Other revenue

Internal costs

Net other revenue

Other revenue per vehicle*2

Other revenue per vehicle net of internal costs

2018

206.5

13.6

81.4

301.5

(58.3)

243.2

£67

£57

2017

187.3

15.0

56.1

258.4

(53.6)

204.8

£64

£54

2016

183.3

17.4

33.5

234.2

(45.4)

188.8

£62

£54

*1 

Included in underwriting profit in income statement but re-allocated to Other Revenue for purpose of KPIs.

*2  Other revenue (before internal costs) divided by average active vehicles, rolling 12 month basis.

Admiral generates Other Revenue from a portfolio of insurance products that complement the core car insurance product, and also fees 
generated over the life of the policy.

The most material contributors to net Other Revenue continue to be:

•  Profit earned from motor policy upgrade products underwritten by Admiral, including breakdown, car hire and personal injury covers;

•  Revenue from other insurance products, not underwritten by Admiral;

•  Fees such as administration and cancellation fees; and

• 

Interest charged to customers paying for cover in instalments.

Overall contribution (Other Revenue net of costs plus instalment income) increased by 19% to £243.2 million (2017: £204.8 million). Whilst 
there were a number of smaller offsetting changes within the total, the main reasons for the increase were higher instalment income 
primarily due to changes in the arrangements with Munich Re in 2017 such that Admiral now retains all instalment income on the car 
insurance business compared to 60% previously, plus the growth in the size of the business.

Other revenue was equivalent to £67 per vehicle (gross of costs; 2017: £64), the increase being substantially due to the increase in 
instalment income noted above. Net Other Revenue (after deducting costs) per vehicle was £57 (2017: £54). 

Admiral Group plc · Annual Report and Accounts 2018

37

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewStrategic Report 
UK Insurance Review continued

UK HOUSEHOLD INSURANCE FINANCIAL PERFORMANCE 

£m 

Turnover*1

Total premiums written*1

Net insurance premium revenue

Underwriting loss*1*2

Profit commission and other income

UK Household insurance (loss)/profit

2018

146.0

131.1

31.2

(6.3)

3.3

(3.0)

*1  Alternative Performance Measures – refer to the end of this report for definition and explanation.

*2  Underwriting loss excluding contribution from underwritten ancillaries.

KEY PERFORMANCE INDICATORS

Reported household loss ratio*1

Reported household expense ratio*1

Reported household combined ratio*1

Impact of extreme weather and subsidence*1

Households insured at year end*1

2018

92.3%

28.1%

120.4%

19.1%

865,800

2017

107.1

96.5

23.1

(0.8)

4.9

4.1

2017

73.5%

30.0%

103.5%

–

659,800

2016

76.1

73.3

17.0

(1.8)

4.5

2.7

2016

76.5%

34.1%

110.6%

–

468,700

*1  Alternative Performance Measures – refer to the end of this report for definition and explanation.

UK Household insurance was launched in December 2012 under the Admiral brand. 

The UK Household insurance business continued to grow strongly and increased the number of properties insured by 31% 
to 865,800 (2017: 659,800). Turnover increased by 36 % to £146.0 million (2017: £107.1 million). The 2018 result was a loss of 
£3.0 million (2017: profit of £4.1 million) following the weather and subsidence events that have impacted the UK Household 
market during the first and second halves of 2018 respectively. Adjusting for normal weather experience the result would have 
been a profit of £7.7 million. Market premiums increased as a result, and Admiral also increased premiums. 

The volume of new business policies sold in the market continued to increase as more households changed insurer, and the 
share of these sales made via the price comparison channel also continued to increase. Admiral enjoyed strong customer 
retention and new business volumes and saw an increasing share of new business sales made either directly or via cross sell to 
existing Admiral customers within the Group’s MultiCover product offering.

The reported loss ratio of 92.3% (2017: 73.5%) included around 11 percentage points of weather impact and eight percentage 
points related to subsidence. Prior year releases contributed a benefit of 4 percentage points, meaning that the underlying 
attritional loss ratio increased to 77.6% from 75.6% as a result of a combination of slightly lower average premiums and higher 
costs relating to escape of water and fire claims. Admiral’s expense ratio also continued to improve (28.1%, down from 30.0%) 
and similar to the motor business, significantly outperforms the market.

38

Admiral Group plc · Annual Report and Accounts 2018

UK HOUSEHOLD INSURANCE – REINSURANCE 

The Group’s Household business is supported by long-term proportional reinsurance arrangements covering 70% of the risk. 
In addition, the Group has non-proportional reinsurance to cover the risk of catastrophes stemming from weather events.

UK INSURANCE REGULATORY ENVIRONMENT

The UK Insurance business operates predominantly under the regulation of the Financial Conduct Authority (FCA) and Prudential Regulatory 
Authority (PRA), and through a Gibraltar-based insurance company, under the Financial Services Commission (FSC) in that territory.

The FCA and PRA regulate the Group’s UK registered subsidiaries including EUI Limited (an insurance intermediary) and Admiral Insurance 
Company Limited (AICL; an insurer), whilst the FSC regulates Admiral Insurance (Gibraltar) Limited (AIGL; also an insurer).

The Group is required to maintain capital at a level prescribed by the lead regulator for Solvency II purposes, the PRA, and maintains a 
surplus above that required level at all times.

Innov8

This year we ran our successful Innov8 
programme for the third consecutive year. 
Innov8 is an intense 48-hour challenge 
involving small cross-functional teams 
working on generating creative and 
innovative solutions to challenges from 
across the business set by our senior 
management team. Final presentations are 
delivered to a judging panel made up of our 
senior management group including CEO 
David Stevens and UK CEO Cristina Nestares. 
Anyone in the business can apply to take 
part. An email is sent to all staff (and an Atlas 
News article) inviting interested staff to tell 

us what challenge they are interested in and, 
in no more than 100 words, what they think 
they can bring to the Innov8 programme.

This year Innov8 teams focused on six 
challenges including how we can improve 
our management and organisation model, 
and where and how automation can be used 
to benefit the business, customers and 
staff. The winning team, as chosen by the 
judging panel, each win £50 vouchers as well 
as having the honour of winning. Alongside 
choosing the winning team the judges also 
awarded a ‘Star Performer’, the individual 

who really stood out and impressed them 
during the final presentations. Winners 
are announced on Atlas and we also share a 
video of the presentation on Admiral TV.

Innov8 organisers David and Sophie said, 
“Innov8 2018 was a fantastic success, the 
competition went smoothly, and we had 
great buy-in from senior management. We 
were incredibly impressed at how teams of 
Admiral employees who may never have met 
came together and produced brilliant ideas 
and polished pitches in just two days.”

Admiral Group plc · Annual Report and Accounts 2018

39

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewStrategic Report 
International Car 
Insurance Review

2018 is likely to remain a memorable 
year in continental Europe for reaching 
three important milestones: one million 
customers, successful delivery of the 
Brexit project and the first time reaching 
profitability on a combined basis.

At the very end of the year European 
insurance celebrated its millionth customer. 
This came after the celebration of 500,000 
customers at the beginning of the year in 
ConTe, 150,000 customers before the half 
year in L’olivier and 250,000 customers in 
December in Admiral Seguros. European 
insurance closed the year with 18% growth 
and higher brand awareness in each country 
despite a slower market in the first half of 
the year in Spain and Italy.

Shortly thereafter, we celebrated the 
successful completion of the Brexit 
project with the transfer of the European 
portfolio to a newly created company 
in Spain, Admiral Europe Compania de 
Seguros (AECS). AECS underwrites all 
policies in continental Europe from 1 
January 2019 and we expect it to provide 
additional governance and support to 
the future development of our overseas 
operations.

Our third celebration (what a fantastic 
celebration period!) was closing the year 
with the first ever combined profit of 
€7 million. This is the result of improved 
metrics in each business, economies 
of scale and positive development of 
technical results. ConTe delivered record 
profits and both L’olivier and Admiral 
Seguros, again reduced their losses.

The main goal in continental Europe 
remains to continue to grow efficiently 
in markets where acquisition costs are 
materially higher than the UK and the 
direct channel still represents a very minor 
share of the market.

Improving our customer experience has 
been the “leitmotif” of the year – from 
a smoother sales journey with more 
customer friendly forms and accurate 
pricing, to new self-service features 
and faster customer service enabled 
by a higher degree of automation of 
internal processes. EUIGS, our IT service 
arm in Spain, played a prominent role in 
strengthening our systems and technology 
for a more efficient scalable business.

We believe we have good foundations to 
continue our journey to become a relevant 
contributor to group profits in the future.

2018 was a year of somewhat slower 
growth, but again strong technical 
results.

Spanish market loss ratios finished 2017 
at their lowest level for almost a decade, 
and we saw several competitors decrease 
prices at the beginning of 2018. Whilst this 
headwind affected volumes in the first half 
of the year, we regained momentum in the 
second half, improving conversion through 
price comparison sites and reaching record 
levels of policy retention. We finished the 
year with more than 250,000 customers, 
up 12% compared to 2017.

We continued to enhance our capabilities 
in both risk selection and claims handling. 

Investments in people, technology and 
data support our strategy of building 
a long-term sustainable loss ratio 
advantage.

Acquisition economics also improved 
materially through the year. In particular, 
we worked closely with our sister company, 
Rastreator, to improve the customer 
experience for those coming to us via  
price comparison.

What´s next? Well, for 2019 both loss ratio 
and acquisition remain areas of focus. 
We will also be increasing investment in 
technology to become even more agile in 
servicing the needs of our customers.

Milena Mondini de Focatiis 

CEO, European Insurance

Spain

Sarah Harris

CEO, Admiral Seguros

40

Admiral Group plc · Annual Report and Accounts 2018

Italy

Costantino Moretti 

CEO, ConTe

France

Pascal Gonzalvez 

CEO, L’olivier - assurance auto

USA

Alberto Schiavon 

CEO, Elephant Auto

ConTe closed 2018 with a profit for the  
fifth year in a row, whilst also achieving 
significant growth of the customer base  
of 17% year-on-year.

The market wasn’t particularly favourable, 
even though prices started to slightly increase 
in the second half of the year, pushing more 
customers to shop online. Despite this context, 
ConTe was able to grow by leveraging on its 
competitiveness and on improvements in the 
digital journey.

ConTe has consolidated its position in the 
Italian Market by leading the competition 
on price comparison sites in terms of times 
top position, strengthening brand awareness 
through a continuous presence on TV and 
football sponsorship, and increasing customer 
satisfaction scores. 

This was also a good year for the key ratios 
of the P&L: loss ratios continued to improve 
consistently across all underwriting years 
and the expense ratio hit the market average 
thanks to efficiencies gained through 
investments in digital and automation.

Those strong foundations allow ConTe to 
continue to stay focused on our sustainable 
growth strategy and to maintain an 
appropriate level of investment in technology 
and brand.

Finally, our people and culture continue to 
make the difference. ConTe has been awarded 
for the third year in a row as one of the best 
large companies to work for!

Another year of fast growth for L’olivier – 
assurance auto!

Despite a sluggish aggregator market, L’olivier 
managed to keep growing at a strong pace 
with more than 35% increase in turnover and 
closing the year with 174,000 customers. 

This was possible thanks to strong 
improvements both in new business conversion 
and in persistency. Close to 40% of the French 
population now recognise our brand. This, 
coupled with several operational optimisations, 
helped us to increase our market share.

Our plan to deliver better service is coming to 
fruition with a strong improvement of our net 

promoter score and continuously increasing 
customer satisfaction leading to more loyal 
customers. Our ambition remains to prove to 
French customers that a direct insurer can 
provide service excellence. In this context, 
we have been developing new capabilities for 
self-service with a brand new customer portal 
that is increasingly used by customers leading 
to better service and more efficiency.

For 2019, we’re planning more growth, 
a continuous focus on quality, new 
functionalities for self-servicing and the 
beginning of our product diversification 
strategy. Some exciting announcements  
to come… 

In 2018 Elephant shifted our book towards 
higher tiered customers, delivering stronger 
growth, persistency, and operational efficiency. 

Premiums grew 16%, and we ended the year 
with 212,600 vehicles in force (17% growth 
year-on-year) due to higher retention and more 
vehicles per policy. Attracting customers who 
retain longer drove our expense ratio down 
(6 points year-on-year) in the short run and 
provides the critical foundation to sustainable 
growth in the long run. 

Operationally, we are providing a better 
journey and higher service levels to our 
customers. Expanded and improved digital 
capabilities allow them to self-service their 
policies more effectively throughout their 
lifetime. They can now complete many 

essential tasks online, including making 
payments, changing coverage, and reporting a 
claim. The better digital journey has increased 
our operational efficiency, as fewer customers 
are forced to call in for sales, service or 
claims help. It has also improved customer 
satisfaction levels as policyholders can more 
quickly and effortlessly access information and 
make changes to their policy. 

In 2019 we will continue to invest in our digital 
transformation. We are also planning some new 
customer acquisition initiatives to strengthen 
our brand awareness and grow our base of 
higher retention customers. Ultimately these 
initiatives are critical to building a growing, 
profitable, sustainable company centred 
around our customers.

Admiral Group plc · Annual Report and Accounts 2018

41

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewStrategic Report 
International Car  
Insurance Review continued

INTERNATIONAL CAR INSURANCE FINANCIAL PERFORMANCE 

£m 

Turnover*1

Total premiums written*1

Net insurance premium revenue

Investment income

Net insurance claims

Net insurance expenses

Underwriting result*1

Net other income

International Car Insurance result 

KEY PERFORMANCE INDICATORS

Reported Loss ratio*2

Expense ratio*2

Combined ratio*3

Combined ratio, net of Other revenue*4

2018

538.7

484.3

141.7

1.3

(104.0)

(55.8)

(16.8)

15.7

(1.1)

76%

40%

116%

105%

2017

449.8

401.4

123.0

0.6

(94.1)

(58.0)

(28.5)

14.2

(14.3)

76%

45%

121%

109%

2016

365.9

331.3

91.3

0.4

(75.5)

(46.2)

(30.0)

10.6

(19.4)

76%

49%

125%

113%

Vehicles insured at period end

1.22m

1.03m

0.86m

*1  Alternative Performance Measures – refer to the end of this report for definition and explanation.

*2  Loss ratios and expense ratios have been adjusted to remove the impact of reinsurer caps so the underlying performance of the business is transparent. 

*3 

*4 

 Combined ratio is calculated on Admiral’s net share of premiums and excludes Other Revenue. It excludes the impact of reinsurer caps. Including the impact of 
reinsurer caps the reported combined ratio would be 2018: 113%; 2017: 124%; 2016: 133%.

 Combined ratio, net of Other Revenue is calculated on Admiral’s net share of premiums and includes Other Revenue. Including the impact of reinsurer caps the 
reported combined ratio, net of Other Revenue would be 2018: 102%; 2017: 112%; 2016: 122%.

GEOGRAPHICAL ANALYSIS*1

2018

Vehicles insured at period end (m)

Turnover (£m) 

2017

Vehicles insured at period end (m)

Turnover (£m) 

Spain

0.25

67.6

Spain

0.22

61.5

Italy

0.59

176.8

Italy

0.50

154.6

France

0.17

80.5

France

0.13

59.2

US

0.21

213.8

US

0.18

174.5

Total

1.22

538.7

Total

1.03

449.8

*1  Alternative Performance Measures – refer to the end of this report for definition and explanation.

42

Admiral Group plc · Annual Report and Accounts 2018

Admiral operates four insurance businesses outside the UK: in Spain (Admiral Seguros), Italy (ConTe), the US (Elephant Auto) and France 
(L’olivier – assurance auto).

The operations continued to grow strongly in 2018, with customer numbers increasing by 18% to 1.22 million (2017: 1.03 million) and 
combined turnover rising by 20% to £538.7 million (2017: £449.8 million).

The key features of the International Car insurance results are:

•  An aggregate loss of £1.1 million reflecting a large improvement from the 2017 loss of £14.3 million;

•  A record profit in the Group’s Italian business ConTe, which also grew its customer base to 0.6 million customers;

•  A significant improvement in Elephant Auto’s result (reduced loss from £12.5 million to £7.5 million year-on-year);

•  An improved combined ratio (net of other revenue) of 105% (2017: 109%) reflecting reduced acquisition costs, positive back year 

development and improvements in pricing and operational efficiencies; and

•  Continued investment in people, technology and customer experience in all operations.

The combined expense ratio improved to 40% (2017: 45%) as all businesses grew and continued to pursue operational efficiencies. The 
expense ratio continues to appear high in comparison to Admiral’s UK business because of high acquisition costs as the businesses grow 
and also the continued need to build scale. ConTe expense ratio reached the Italian market level in 2018.

The European insurance operations in Spain, Italy and France surpassed the one million mark to insure 1.01 million vehicles at 31 December 
2018 – 19% higher than a year earlier (31 December 2017: 0.85 million). Turnover was up 18% at £324.9 million (2017: £275.3 million). 
The consolidated result of the businesses was a profit of £6.4 million (2017: loss of £1.9 million) consisting of continuing (and higher) 
profitability in Italy and lower losses in France and Spain. The combined ratio net of other revenue (excluding the impact of reinsurer caps) 
improved to 98% from 101% due to the improved claims experience and expense ratio.

Elephant insured 212,600 vehicles at the end of 2018, up by 17% year-on-year. Turnover was £213.8 million, up 23% on the prior year 
(£174.5 million). Elephant again reduced its loss for the period (to £7.5 million from £12.5 million in 2017) despite the positive growth. 
Elephant continues to see improvements in customer persistency as a result of the focus on higher retaining customers. The focus on 
expense ratio through improvements in operational efficiency, as well as loss ratio, translated into a continued improvement in the 
combined ratio net of other revenue of 115% (119% in 2017). 

INTERNATIONAL CAR INSURANCE CO-INSURANCE AND REINSURANCE

In 2018 Admiral retained 35% (Italy), 30% (France and Spain) and 33% (USA) of the underwriting risk respectively. The arrangements for 
2019 will remain the same.

INTERNATIONAL CAR INSURANCE REGULATORY ENVIRONMENT

Admiral’s European insurance operations are now primarily regulated by the Spanish regulator, the Dirección General de Seguros y Fondos 
de Pensiones (DGSFP). This shift is a result of restructuring ahead of Brexit. More information on company changes due to Brexit can be 
found on page 49.

The Group’s US insurer, Elephant Insurance Company, is regulated by the Virginia State Corporation Commission’s Bureau of Insurance.

Both insurers are required to maintain capital at levels prescribed by the regulator and hold a surplus above these requirements at all times.

Admiral Group plc · Annual Report and Accounts 2018

43

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewStrategic Report 
Price Comparison Review

Global

Elena Betes 

European Price Comparison Director

UK

Louise O’Shea

CEO, Confused.com

During 2018, we continued to deliver 
on our ambition of playing relevant and 
leading roles in our services comparison 
markets where barriers to entry are low, 
but barriers to success are high.

In our European markets, we have prepared 
the businesses for Brexit by creating a 
robust organisational structure. We have 
also invested in our brands, products 
and data capabilities to strengthen and 
diversify our revenue lines.

We believe that our world requires 
disruption to improve customer 
experience and we have proven this in 
Spain, where by putting the customer first, 
we succeeded in getting more reliable 
and accurate prices from insurers in 2018. 
This is already having a positive impact on 
conversion rates and gives us optimism 
for the future. In Confused in the UK, we 
continued to focus on our priorities and 
invested in developing attractive new 
offers for customers.

We are increasing our diversification and 
leveraging our brands, particularly relevant 
with the launch of our energy vertical in 
France and mortgage comparison in Spain.

In emerging markets, we continue our 
path of organic expansion and we welcome 
Tamoniki.com, as the newest member of the 
family in Turkey. Rastreator.mx in Mexico is 
seeing the first positive signs of growth.

We prefer to call ourselves ‘Customer 
Portals’ rather than Price Comparison, 
as the future requires us to not only 
compare prices, but also to give advice 
on the individual fit between consumer 
and service/product. We expect insights 
based on data analysis and AI will enable us 
to achieve this, but this is only one of the 
many opportunities that 2019 offers to our 
growing family. 

Confused.com has seen and embarked 
on many changes in its 16-year history, 
but as the Group’s most mature price 
comparison business and the company 
that created the industry, one thing has 
remained the same - our focus on saving 
customers time and money. 

In 2018, Confused.com continued to 
evolve its driver centric strategy, with a 
focus on leading drivers from confusion 
to clarity, and helping people navigate the 
noise, clutter and confusion when it comes 
to the hundreds of insurers fighting for 
their attention. 

The price comparison sector remains one 
of the UK’s biggest advertisers and in 
2018 we saw costs increase across most 
of our marketing channels. This, together 
with a downturn in insurance prices, and 
customers using multiple price comparison 
websites, made the market as competitive 

as ever. Our interactions with customers 
also changed during 2018 as GDPR came 
into force.

Confused.com responded to all of these 
challenges, growing revenue by 10% 
and profit by 42% year on year, whilst 
continuing to invest in technology and 
people. 2018 profit margin also improved 
to 15% (2017: 12%) as we focused on 
more effective marketing in response 
to market conditions and implemented 
improvements for customers. In 2018, we 
also achieved the milestone of £1 billion 
revenue since we launched in 2002, a 
fantastic achievement for everybody who 
has been a part of the Confused.com story.

In 2019, we don’t expect the competitive 
environment to ease, but Confused.com 
will continue its focus on saving time and 
money for customers which, after all, is 
what it is all about.

44

Admiral Group plc · Annual Report and Accounts 2018

Spain

Fernando Summers 

CEO, Rastreator

France

Itzal Arbide

CEO, LeLynx

USA

Andrew Rose

CEO, compare.com

2018 was a mixed year for Rastreator. 
Challenging market conditions and 
investment in new products resulted in flat 
revenue and a decrease in profit. This, as 
well as several regulatory changes including 
IDD, Brexit and GDPR did not stop us from 
concentrating on moving towards an 
improved customer proposition through our 
price accuracy strategy. 

It has been challenging in our relationships 
with insurers but the steps we are taking 
are improving the experience and therefore 
conversion.

For 2019 we are focusing in setting up our own 
call centre to get deeper into the contracting 

process of the customer and being able to 
close sales by ourselves (mortgages, loans 
and insurance policies). This will allow us to 
give a complete and better experience to 
our customers.

In addition, this provides a new way to 
communicate and improves our marketing 
approach towards a better understanding of 
the benefits we can provide to customers. 
This has allowed us to develop a strategic 
transformation of our marketing structure, 
messages and campaigns. 

To make this happen, we have a strong, 
ambitious and committed team that truly 
believe in this growing future for Rastreator!

French market growth in 2018 was more 
volatile following increased marketing spend 
by incumbents. Whilst the car insurance 
aggregator market started to show signs of 
maturity, we saw impressive growth in other 
insurance products helped by favourable 
regulation for switching. 

In 2018, LeLynx achieved double-digit revenue 
growth of 10% on the back of a well-founded 
marketing campaign and focus on diversification 
of the product range. LeLynx launched a well-
received comparison tool for energy suppliers, 
in a new market experiencing rapid growth and 
simple switching rules for consumers. 

The business continues to go from strength 
to strength with a growing team to support 
important projects that we anticipate will 
strengthen revenue and profit growth in 2019 
and beyond. The plan is to pursue growth and 
develop new products that will help consumers 
make the right choices when it comes to 
insurance, finance, energy and potentially 
other products very soon. 

I am delighted and optimistic about the future 
of LeLynx and look forward to 2019 in my new 
role as CEO. Lots to do. And a great team to do 
this with.

2018 was not the year we expected. Most 
carriers achieved rate adequacy in late 2017 
and came into 2018 in growth mode.

That was good for us in terms of carrier 
additions to our panel (including Esurance, 
Travelers, USAA) as well as rates returned to 
customers (our highest national average ever). 
It also meant, however, an upward movement 
in our acquisition costs as those same carriers 
sought growth. That resulted in lower revenue 
and quote volumes in 2018 and pressure on 
marketing spend.

This pressure meant an ever-vigilant focus on 
cost management as well as the exploration 
of new acquisition channels. Several nice 
partnerships have developed with a strong 
pipeline established for 2019.

Another highlight of 2018 was the raising of 
approximately $35 million to fuel and grow 
compare.com. Admiral entered an agreement 
with Henry Engelhardt and his wife, Diane, 
whereby Diane invested $25 million. In 
addition, Admiral Group provided compare.com 
up to $10 million by way of a convertible loan 
instrument, $5 million of which had been drawn 
down at the year end. 

Our 2019 priorities remain similar to 2018: 
grow our absolute volumes while continuing 
to pursue overall profitability. Consumers can 
save billions and we are determined to help 
them realise how easy it can be! 

Admiral Group plc · Annual Report and Accounts 2018

45

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany Overview 
 
Strategic Report 
Price Comparison Review continued

PRICE COMPARISON FINANCIAL REVIEW 

£m 

Revenue

Car insurance price comparison

Other categories

Total revenue

Expenses

Profit/(loss) before tax

Confused.com profit

International price comparison result

Group’s share of profit/(loss) before tax *1

Confused.com profit

International price comparison result

2018

2017

110.1

40.9

151.0

(144.4)

6.6

14.3

(7.7)

6.6

14.3

(5.5)

8.8

108.8

34.8

143.6

(138.2)

5.4

10.1

(4.7)

5.4

10.1

(3.0)

7.1

2016

97.7

31.5

129.2

(132.1)

(2.9)

16.1

(19.0)

(2.9)

16.1

(13.4)

2.7

*1  Alternative Performance Measure – refer to the end of this report for definition and explanation.

Admiral operates four price comparison 
businesses; in the UK (Confused.com), in 
Spain (Rastreator), France (LeLynx) and 
the US (compare.com). Admiral Group 
owns 75% of Rastreator and 59% of 
compare.com (2017: 75% of Rastreator; 
71% of compare.com).

Combined revenue grew by 5% to £151 
million (2017: £143.6 million) and the 
businesses made a combined profit 
(excluding minority interests’ shares) of 
£8.8 million (2017: £7.1 million).

The key features of the Price 
Comparison result are:

•  A loss of £6.9 million (2017: £7.1 

million) at compare.com in the US, 
(Admiral Group share). Statutory 
loss before tax remained constant 
at £10.0 million. The results reflect 
a reduction in sales volumes due to 
increased market competition and 
pressure on acquisition costs;

• 

In the UK, Confused.com saw market 
share increases in Motor and Home 
Insurance price comparison and 
efficient media spending led to an 
increased profit of £14.3 million 
(2017: £10.1 million); 

•  The European price comparison 
businesses reported a reduced 
profit of £1.4 million (2017: £4.1 
million) reflecting investment in a 
more diversified product range as 
well as a more competitive market 
environment, including a new entrant 
spending on marketing in France; and

•  The UK price comparison market 
remains very competitive with 
increasing advertising spend across  
all marketing channels, however  
small market share increases led 
Confused.com to a 10% increase  
in turnover to £95.1 million (2017: 
£86.8 million).

The combined revenue from the 
European operations increased by 4% 
to £46.3 million (2017: £44.4 million*2), 
reflecting continued growth in traffic 
and quotes provided to customers 
in LeLynx and increased competitive 
pressures in Spain.

During 2018 compare.com received 
investments totalling $30 million, $25 
million in an agreement with former 
Admiral Group CEO Henry Engelhardt 
and his wife, Diane, and separately, $10 
million by way of a convertible loan 
from Admiral Group, of which $5 million 
was drawn down in the year. Henry 
has subsequently joined the Board of 
compare.com.

*2 

 2017 Turnover for Confused.com updated to 
£86.8 million from originally reported £87.1 
million due to new products which no longer fall 
under Confused.com and have been transferred 
to the Group.

46

Admiral Group plc · Annual Report and Accounts 2018

In 2018, a non-cash impairment charge of 
£32.9 million was recognised by the parent 
company in respect of its investment in 
compare.com. This followed the regular 
review of the carrying values of subsidiary 
companies and review of the long-term 
strategy of compare.com, and reflects 
challenging conditions for nascent price 
comparison market in the US. Given the 
challenging market conditions there 
remains considerable uncertainty over the 
timing and level of the future profitability 
of the business. The impairment charge is 
recognised in the income statement of the 
parent company and has no impact on the 
Group’s consolidated profit for the period or 
the Group’s 2018 regulatory capital position.

Compare.com’s plans for 2019 and beyond 
include continuing to scale marketing 
activity and grow volumes. The Group 
anticipates that the Group’s share of 
compare.com’s losses for 2019 will be in 
the range of $7 million to $14 million. 

Preminen, the Group’s price comparison 
venture with Mapfre, continues to 
explore price comparison in new markets 
overseas. Rastreator.mx in Mexico has 
focused on panel development and growth, 
while Tamoniki, Preminen’s Turkish price 
comparison website, was launched in 2018. 

PRICE COMPARISON  
REGULATORY ENVIRONMENT

Confused.com is regulated by the Financial 
Conduct Authority (FCA) as an insurance 
intermediary and is subject to all relevant 
intermediation rules, including those on 
solvency capital. 

During 2018 Brexit preparations were 
finalised and Rastreator and Lelynx are 
now locally licensed, negating the need 
to passport insurance intermediary 
permissions from the UK. Further 
information on the impact of Brexit on  
our European operations can be found on 
page 49. 

Compare.com is a regulated insurance 
agency domiciled in Virginia, US, and 
licensed in all other US states.

Staff General Meeting

The annual Staff General Meeting (SGM) started 
in 1998. All UK-based staff are invited to attend. 
They are lively and entertaining meetings where 
the senior managers give presentations about 
the performance of the company and inform 
staff of business plans for the coming year. The 
presentations are informative, but the focus has 
always been to entertain and inspire staff for the 
year ahead. This is our only event where senior 
managers speak to all UK staff face to face on  
the same day and we think this is a very powerful 
and effective way to promote a renewed sense  
of pride in Admiral every year. 

Admiral Group plc · Annual Report and Accounts 2018

47

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewStrategic Report 
Other Group Items

OTHER GROUP ITEMS FINANCIAL REVIEW

£m 

Share scheme charges

Admiral Loans loss before tax

Other interest and investment return

Business development costs

Other central overheads

Finance charges

UK commercial van broking

Other Group items

2018

(49.0)

(11.8)

2.9

(4.3)

(10.8)

(11.3)

0.3

(84.0)

2017

(35.2)

(4.4)

8.4

(5.2)

(6.2)

(11.4)

1.1

(52.9)

2016

(31.5)

-

13.4

(5.2)

(4.1)

(11.4)

2.0

(36.8)

Share scheme charges relate to the 
Group’s two employee share schemes 
(refer to note 9 to the financial 
statements). Charges increased by 
£13.8 million in 2018, to £49 million. 
The increase in the charge is mainly due 
to a non-repeating change made in 2017 
over which the charge is spread (without 
this change, the 2017 charge would 
have been approximately £6 million 
higher). Other factors for the increase 
include a change in the vesting outcome 
assumptions for variable awards 
(including 2016 which vests in 2019, 
and reflects the significantly higher 
profit in 2018) and an increase in the 
number of awards, reflecting the 
increasing Group headcount over a 
three year vesting period. 

Other interest and investment income 
of £2.9 million was lower than in 2017 
(£8.4 million). The 2017 result included 
a £5.4 million realised gain from the sale 
of investments held by the Group, which 
was not repeated in 2018. Both 2017 and 
2018 include the impact of unrealised 
losses relating to forward foreign 
exchange contracts (2018: £2.3 million, 
2017: £2.3 million). The higher number 
in 2016 of £13.4 million benefitted from 
£6.5 million of unrealised gains from 
forward contracts. 

Business development costs include 
costs associated with potential new 
ventures, including the investment 
in Preminen's ventures related to the 
price comparison businesses in Mexico 

(launched in 2017) and newly launched 
business in Turkey.

Other central overheads of £10.8 
million continue to reflect the cost of a 
number of significant Group projects, 
including the one-off cost of Brexit 
reorganisation (approximately £3 
million) and a number of other non-
recurring costs relating to ongoing 
Group projects.

Finance charges of £11.3 million (2017: 
£11.4 million) mainly represent interest 
on the £200 million subordinated notes 
issued in July 2014 (refer to note 6 to the 
financial statements).

ADMIRAL LOANS

£m 

Total interest income

Interest expense*1

Net interest income

Other fee income

Total income

Expenses 

Admiral Loans result

*1 

Includes £0.7 million Intra-group interest expense.

48

Admiral Group plc · Annual Report and Accounts 2018

2018

15.0

(4.3)

10.7

0.4

11.1

(22.9)

(11.8)

2017

1.6

(0.4)

1.2

-

1.2

(5.6)

(4.4)

Background

Admiral Loans launched in 2017, and 
currently distributes unsecured personal 
loans and car finance products through 
price comparison websites and also direct  
to consumers via the Admiral website. 

The Group employs a prudent test and learn 
approach regarding growth in customers 
and loan advances, consistent with other 
new business launches. Initial results are 
encouraging, and the business has grown 
significantly since launch, with loan balances 
increasing to £300 million in 2018 (2017: £66 
million). The Group continues to expect the 
business to make losses in its early phase 
as a result of the upfront accounting for 
acquisition costs as opposed to interest 
income earned on loans which is spread over 
the life of the loans. Admiral is encouraged 
with the performance of the business and 
the credit quality of the loans portfolio. 

Admiral Loans has secured external funding 
during 2018 (of up to £300 million) through 
the securitisation of certain loans via 
transfer to a special purpose entity (“SPE”) 
which remains under the control of the 
Group. The securitisation and subsequent 
issue of notes does not result in a significant 
transfer of risk from the Group. 

Result

The Admiral Loans business grew 
significantly during 2018, and recorded  
a pre-tax loss of £11.8 million (increase  
from pre-tax loss of £4.4 million in 2017). 
The higher loss predominantly relates to  
the cost of acquiring new customers which 
is expensed immediately with interest 
income recognised over the life of the loan, 
typically three to four years.

As a result of growth, net interest income 
increased and expenses also increased 
driven by factors including the acquisition 
cost of growth and changes to provisioning. 

Admiral Loans also adopted the new IFRS9 
accounting standard as at 1 January 2018 
which has accelerated the recognition  
of expected losses on loans advanced  
to customers. 

UK EXIT FROM THE EUROPEAN  
UNION (‘BREXIT’)

Brexit continues to bring risks to the Group, 
which include:

Admiral has adopted a prudent approach 
in relation to Brexit, designed to mitigate 
the risks to our European businesses of a 
potential “hard Brexit”, which could have 
prevented those operations from continuing 
to trade due to reliance on passporting rights. 

The businesses that potentially would have 
been impacted, being the European insurers 
and European price comparison businesses, 
have been restructured so as to fully 
mitigate a “no deal” outcome. This has been 
achieved for the European insurers through 
Admiral receiving approval for an application 
to establish insurance and intermediary 
companies in Spain, such that from 1 January 
2019, all of the Group’s European insurance 
business is underwritten by a regulated 
entity in Spain, Admiral Europe Compania 
Seguros (AECS). All existing liabilities and 
contracts relating to these businesses have 
been transferred through portfolio transfer 
processes, also effective from 1 January 2019. 

In addition, the Group’s European price 
comparison businesses Rastreator and 
LeLynx have successfully been merged into 
price comparison companies established in 
Spain (Comparaseguros Corredia de Seguros) 
and France (LeLynx SAS) respectively.

The Group expects AIGL, the Group’s 
Gibraltar insurance entity, to be able 
to continue to carry on trading in an 
uninterrupted manner after 29 March 2019. 
This is reliant on the passing of relevant 
legislation by UK government which is 
anticipated prior to 29 March. 

•  The potential for market volatility, and 
the potential for the uncertainty or the 
emerging terms of exit to trigger or 
exacerbate less favourable economic 
conditions in the UK and other countries 
in which Admiral operates (though it 
is worth noting that car insurance has 
tended to be resilient to economic 
downturns; and Admiral Loans has 
adopted a cautious approach to volumes 
and credit quality in advance of Brexit. 
As part of the Own Risk and Solvency 
Assessment (“ORSA”) process, the 
Group has performed a stress testing 
exercise for its Brexit assessment of 
the impact of a recession through 2019 
on the UK insurance business, including 
the increase in claims costs following 
a spike in inflation. This includes 
negative movement in interest rates, 
currency, investment yields, inflation, 
unemployment and GDP, alongside a 
“hard” Brexit (i.e. no deal outcome). Given 
the results of the stress testing the Group 
is comfortable that it is able to manage 
the potential outcomes of such scenarios 
should they occur.

Also as part of the ORSA process, a 
specific economic stress test scenario 
which captures the potential outcomes 
from a ‘no deal’ Brexit has been applied 
to the Admiral Loans business in order to 
assess the potential impact. The stress 
results in an increase in the loss provision 
that would be required as a result of the 
deterioration in economic environment. 
As for the UK insurance business, the 
Group is comfortable that it is able to 
manage the potential outcomes based on 
the results of the stress test and relevant 
management actions. 

•  Potential changes to the rules relating to 
the free movement of people between 
the UK and the remaining EU member 
states. The Group has followed external 
advice on planning for the small number of 
EU citizens working within the UK and UK 
citizens working in the EU, for the Group.

•  Potential for impact on the import of car 

Admiral Group plc · Annual Report and Accounts 2018

49

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewStrategic Report 
Other Group Items continued

parts with potential impact on claims 
costs. A working group is in place to 
manage and review this risk, with 
commercial negotiations ongoing to 
mitigate risks arising from a “no deal” 
Brexit.

•  Modest potential operational 

difficulties relating to the provision of 
‘green cards’ to customers wishing to 
drive in Europe. A full communications 
plan has been developed for customers 
wishing to drive their vehicles in Europe 
after 29 March 2019.

At present, the Group does not foresee 
a material adverse impact on day-to-
day operations (including customers 
or staff). The Group recognises the 
potential economic disruption that  
may arise from a ‘hard’ Brexit. Whilst 
 the Group is comfortable that it is 
able to manage potential outcomes 
following the review of the stress 
testing noted above, it recognises the 
uncertainties that exist in relation to 
Brexit and the potential for adverse 
impacts to the Group’s capital position 
and future dividend payments. 
Sensitivities to the Group’s regulatory 
solvency ratio are presented on  
page 29, including a number of specific 
market risk sensitivities. The cost of  
the restructuring activity has not  
been material to the Group.

Managers’ Awards

Our Managers’ Awards were first 
awarded in 1993. There are now 20 
awards in total, which are named 
after executives and senior managers 
reflecting the skills and qualities that 
particular manager values, such as the 
Louisa Scadden “Don’t Just Sit There” 
award or the Stuart Clarke “Details 
Make a Difference” award. Each 
manager chooses the recipient of his 
or her award and consequently, the 

awards carry a great deal of prestige. 
Each recipient receives a plaque to 
keep and his or her name is added to a 
company plaque for each award, which 
are then displayed in reception in all 
our sites so everyone can see them. 
There are no rules with the awards, so 
if someone only works part time, they 
have just as much a chance as a full-time 
employee to win one.

50

Admiral Group plc · Annual Report and Accounts 2018

Strategic Report 
Year in Pictures

2

4

3

6

5

1

7

8

1. 

2. 

3. 

4. 

5. 

6. 

 Staff at Rastreator, our Spanish price comparison website, at the 
2018 Great Place to Work awards ceremony – winning!
 Our fantastic Inspire choir turning it up to 11 at our annual Staff 
General Meeting.
 The Wales Over 50’s Squash Team proudly flying the flag, helped on 
their way with sponsorship from Confused.com
 The deserving winners of this year’s annual management awards at 
the awards ceremony in Cornerstone, Cardiff.
 Our Swansea supporting Matt’s Café - a Swansea business that takes 
food waste destined for landfill to feed people who need it, on a 
pay-as-you-feel basis.
 Staff from People Services and Communications at the Wales Air 
Ambulance airbase in Llanelli, finding out how we can help them 
promote their fundraising.

7. 

 Arianne getting into the spirit of Pride, an event proudly sponsored 
by the Group and whose message of inclusivity and diversity we 
wholeheartedly endorse.

8.  Employees at Elephant enjoying the glorious sunshine over the summer.

Admiral Group plc · Annual Report and Accounts 2018

51

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewStrategic Report 
Principal Risks  
and Uncertainties

The Board, with support from the Group Risk Committee and 
the Group Risk Department, undertakes a regular and robust 
assessment of the principal risks. These risks have been 
summarised as those which would threaten its business model, 
future performance, liquidity and solvency.

These principal risks have not materially changed over the previous 12 months, although it is noted that as the Group 
continues to diversify away from UK Motor, the key risks to the new businesses are expected to become more material and 
begin to feature more prominently within the Group’s principal risks and uncertainties.

In relation to Brexit risks, Admiral executed a part VII transfer of European policies to its new entity based in Spain, AECS. 
This action mitigated the risk of not being able to write business in its European businesses post 29 March 2019. Other risks, 
referred to in the viability section of the report (see page 84), that have been considered include operational risks such 
as green cards and vehicle parts inflation. Admiral also considered the potential financial risks arising from an economic 
downturn on its business. Please refer to page 49 for further detail. During 2018 Admiral ran a number of economic scenarios 
with particular focus on its new lending business, AFSL.

The table below sets out the principal risks which Admiral has identified through its Enterprise Risk Management Framework 
(‘ERMF’). The impact of those risks and actions taken to mitigate them are explained below. 

Insurance Risk

Reserving Risk in the UK and international insurance

Admiral is exposed to reserving risk through its underwriting of motor and household insurance policies. Claims reserves in the 
financial statements may prove inadequate to cover the ultimate cost of earned claims which are by nature uncertain.

This is a particular risk for motor insurance liabilities, where the amount payable for bodily injury claims (particularly large claims) 
can change significantly during the lifetime of the claim as a result of external risks such as changes in Ogden rates and impacts 
of increased levels of Periodical Payment Orders.

Impact 

Mitigating Factors

Adverse run-off leading to 
higher claims costs in the 
financial statements.

Admiral has a conservative reserving policy and continues to hold a material margin in its 
financial statement claims reserves above actuarially determined best estimates to cover 
adverse developments

PPO claims are capital 
intensive owing to increased 
uncertainty of the cost of 
significant claims over a 
longer term.

Best estimate reserves are estimated both internally and externally by independent actuaries.

For very large claims Admiral purchases excess of loss reinsurance, which mitigates a portion of 
the loss.

Regular reviews of both settled and potential PPO cases are undertaken by the Claims 
and Actuarial teams, with independent Actuarial opinions provided as part of the external 
reserving analysis.

Admiral’s investment portfolio is the result of a structured, disciplined and transparent 
investment process which considers settled and potential future PPOs.

52

Admiral Group plc · Annual Report and Accounts 2018

Premium Risk & Catastrophe Risk

The Group is exposed to the risk that claims cost on future business is higher than allowed for in the premiums charged to customers.

The Group is exposed to the risk of increased claims and reduced business volumes following both a UK and European recession.

Catastrophe Risk: Admiral is exposed to the risk of high losses due to the occurrence of man-made catastrophes or natural weather events, 
potentially increased in frequency and severity due to climate change.

Impact 

Mitigating Factors

Higher claims costs and loss 
ratios, resulting in reduced 
profits or underwriting losses.

A large flood or windstorm 
causes extensive property 
damage (both motor and 
household) to a significant 
proportion of the portfolio, 
leading to a large total claims 
cost in relation to the event.

There are a number of aspects which contribute to Admiral’s strong UK underwriting results, including:

•  Experienced and focused senior management and teams in key business areas including pricing and 

claims management;

•  Highly data-driven and analytical approach to regular monitoring of claims and underwriting performance;

•  Capability to identify and resolve underperformance promptly through changes to key performance 

drivers, particularly pricing; 

•  Continuous appraisal of and investment in staff, systems and processes; and

•  Admiral monitors the impact arising from climate change, that is captured as an Emerging Risk.

Admiral purchases excess of loss reinsurance, designed to mitigate the impact of very large individual or 
catastrophe event claims.

Reduced availability of co-insurance and reinsurance arrangements

Admiral uses proportional co- insurance and reinsurance across its insurance businesses to reduce its own capital needs (and increase return 
on the capital it does hold) and to mitigate the cost and risk of establishing new operations.

There is a risk that support will not be available in the future if the results and/or future prospects of either the UK business or (more 
realistically) one or more of the newer operations are not satisfactory to the co- and/or reinsurers.

Impact 

Mitigating Factors

A potential need to raise 
additional capital to support an 
increased underwriting share. 
This could be in the form of 
equity or debt.

Return on capital might reduce 
compared to current levels.

Admiral mitigates the risk to its reinsurance arrangements by ensuring that it has a diverse range of 
financially secure partners.

Admiral continues to enjoy a long-term relationship with some of the world’s largest reinsurers.

Admiral also has relationships with a number of other reinsurers.

As well as UK Motor, long term arrangements are also in place for UK Household and  
International businesses.

Potential diminution of Other Revenue

Admiral earns other revenue from a portfolio of products and other sources.

The level of this revenue could diminish due to regulatory or legal changes, customer behaviour, strategic reasons or market forces.

Impact 

Mitigating Factors

Lower profits from insurance 
operations and lower return on 
capital.

Admiral continuously assesses the value to its customer of the products it offers, and makes changes 
to ensure the products continue to meet customer needs and offer good value.

Admiral seeks to minimise reliance on any single source by earning revenue from a range of products. This 
would mitigate the impact of a regulatory change which might affect a particular product or income stream.

Admiral Group plc · Annual Report and Accounts 2018

53

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewStrategic Report 
Principal Risks  
and Uncertainties continued

Group Risk

Erosion of competitive advantage in UK Car Insurance

Admiral typically maintains a significant combined ratio advantage over the UK market. This advantage and/or the level of 
underwriting profit (and associated profit commission) could be eroded.

This risk could be exacerbated by irrational competitor pricing and/or new technologies used within the insurance market. It 
may arise from new or existing competitors.

Impact 

Mitigating Factors

A worse UK Car Insurance 
result and lower return on 
capital employed.

Admiral’s focus remains on the wide range of factors that contribute to Admiral’s combined 
ratio outperformance of the UK market. Some are set out earlier in the Strategic Report, but 
in addition:

•  Track record of innovation and ability to react quickly to market conditions and 

developments; and

•  Keen focus on maintaining a low-cost infrastructure and efficient acquisition costs.

A sustained and uncorrected 
erosion of competitive 
advantage could affect 
the ability of Admiral to 
extend its reinsurance 
arrangements, which might 
in turn require Admiral to 
hold more capital.

Failure of geographic and/or product expansion

Admiral continues to develop the UK Household, non-insurance operations such as loans and expand its overseas operations.

One or more of the operations could fail to become a sustainable, profitable long- term business.

Product expansion into new areas could lead to unprofitable business and increased regulatory risk.

Growth in business plans exceed the scale of infrastructure of the operation.

Impact 

Mitigating Factors

Higher than planned losses (and 
potentially closure costs) and 
distraction of key management.

A collective failure of these 
businesses would threaten 
Admiral’s objective to diversify 
its earnings by expanding into 
new markets and products.

Admiral’s approach to expansion and product development remains conservative, applying 
the ‘test and learn’ philosophy that has proven successful for previous operations. 
International insurance businesses have generally executed cautious launch strategies and 
are all backed by proportional reinsurance support which provides substantial mitigation 
against start-up losses in the early years.

New price comparison businesses have aligned their marketing investment with the 
extent of improvement in key performance indicators such as average cost per quote and 
conversion ratio. The Group also accepts partial disposals of equity to share start-up losses 
with partners.

The Directors are mindful of management stretch and regularly assess the suitability of the 
infrastructure and management structure in place for Admiral’s new UK and international 
operations.

54

Admiral Group plc · Annual Report and Accounts 2018

Reliance on UK Price Comparison distribution channel

Admiral is dependent on the four main UK price comparison websites as an important source of new business and growth.

Growth in this distribution channel could slow, cease or reverse, or Admiral could lose one or more of the websites as a source of customers.

Impact 

Mitigating Factors

A potentially material reduction 
in UK Car Insurance new 
business volumes.

Admiral’s ownership of Confused.com (one of the leading UK price comparison websites which operates 
independently of the UK Car Insurance business) helps to mitigate the risk of over- reliance on this 
distribution channel.

However, a more competitive 
market might benefit the car 
insurance business through 
lower acquisition costs.

Counterparty Risk

Admiral also contributes materially to the revenues of other price comparison businesses and therefore 
it is not considered probable that a material source of new business would be lost.

Admiral continues to invest in opportunities to diversify its distribution channels, in particular through 
the partnership with Ford.

Admiral is primarily exposed to credit risk in the form of a) default of reinsurer; b) failure of banking or investment counterparty.

One or more counterparties suffer significant losses leading to a credit default.

Market volatility and adverse developments to macroeconomic factors can lead to increased risk of defaults on the loans business. 

Impact 

Mitigating Factors

Additional capital may need to 
be raised as a result of a major 
credit event, dependent on its 
nature and severity.

Admiral would also need to 
ensure that it continues to have 
sufficient liquid assets to meet 
its claims and other liabilities as 
they fell due.

Admiral only conducts business with reinsurers of appropriate financial strength. In addition, most 
reinsurance contracts are operated on a funds-withheld basis, which substantially reduces credit risk, 
as Admiral holds the cash received as collateral.

Concentrations of credit risk are managed by investing in liquidity funds which invest in a wide range 
of short duration, high quality securities. Cash balances and deposits are placed only with highly rated 
credit institutions. Some long term investments are held in Government bonds to further mitigate the 
exposure to credit risk.

Admiral considers counterparty exposure frequently and in significant detail, and has in place 
appropriate triggers and limits, to mitigate exposure to individual investment counterparties.

Admiral Group plc · Annual Report and Accounts 2018

55

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewStrategic Report 
Principal Risks  
and Uncertainties continued

Market Risk

Market risk arises as a result of fluctuations in the value of market prices of investment assets, liabilities, or the income from 
our investment portfolio.

Impact 

Mitigating Factors

The Group’s investment strategy focuses on preservation of the amount invested, low volatility of 
returns and strong liquidity. The majority of the portfolio is invested in high quality fixed income 
and other debt securities, and money market funds in order to achieve these objectives.

The Group’s mitigation for interest rate risk resulting from long duration PPO liabilities 
includes a comprehensive level of reinsurance cover and continuing focus on strategies to 
ensure that the risks relating to both assets and liabilities are appropriately matched.

The Group has relatively low exposure to net assets and liabilities in currencies other than 
pound sterling.

Market volatility (notably 
very significant reductions in 
risk free interest rates) can 
adversely impact the Group’s 
solvency due to an increased 
regulatory valuation of 
claims liabilities, in particular 
in relation to longer dated 
potential PPO claims.

Market volatility and 
adverse developments to 
macroeconomic factors, 
including Brexit, can lead to 
increased risk of defaults on 
the Loans business.

Operational Risk

Legal and Regulatory risk

Failure to comply with legal or regulatory requirements and/or changes.

Unexpected regulatory changes are introduced.

Impact 

Mitigating Factors

Exposure to regulatory 
intervention, censure and/or 
enforcement action through 
fines and other sanctions.

Market wide impacts to the 
UK insurance sector from 
potential regulatory changes 
and initiatives.

Mitigated by regular review of the Group’s compliance with current and proposed 
requirements (including the General Data Protection Regulation) and interaction with 
regulators by Executive Management and the Board.

There is continued investment in resources to prepare for a Partial Internal Model 
application. The project provides regular progress updates with the Board and Regulators.

Enhanced project governance is a key control in managing regulatory change.

56

Admiral Group plc · Annual Report and Accounts 2018

Operational Risk

Operational risk arises within all areas of the business. The principal categories of operational risk for Admiral are: 

•  People

•  Processes

• 

• 

IT Systems

•  Business Continuity

Information Security

•  Customer Outcomes

•  Outsourcing

•  Project Risk

Impact 

Mitigating Factors

The risk of reductions in 
earnings and/or value, through 
financial or reputational loss, 
from inadequate or failed 
internal processes and systems, 
or from people related or 
external events.

In particular:  
Potential customer detriment 
and/or potential regulatory 
censure/enforcement and/or 
reputational damage as a result 
of Admiral’s action.

Risk to Admiral occurs through 
the losses that could occur if 
the internal control framework 
to manage these business 
processes fails.

Availability of systems & data.

Integrity of data.

Confidentiality of data.

Emerging Risks

We aim to attract, retain and motivate quality staff to deliver quality customer service and achieve 
business objectives.

Succession planning is based on targeted recruitment, identifying potential leaders through internal 
development, talent management and retention processes.

Internal controls are in place and monitored to mitigate the risk and the control framework is regularly 
reviewed.

The internal audit function has an agreed cycle of testing of the adequacy and effectiveness of controls.

Regular review of the effectiveness of the Groups IT capability by Executive Management and the Board.

Enhanced project governance and oversight of new systems implementations with external specialist 
review and assurance where required.

Admiral continues to invest in its Security Programme in order to mitigate Information Security risks, 
including evolving Cyber risk.

Within IT there is a major incident team which is tasked with maintaining system availability, with 
business continuity and disaster recovery plans in place.

Data is backed up to allow for its recovery in the event of corruption.

Admiral monitors its outsourced and offshore activities, through ongoing supplier relationship and 
performance management, with regular due diligence reviews.

Admiral operates the three lines of defence model for overseeing its products, processes and service. 
At each stage of the customer journey customer outcomes are monitored, managed and reported in 
order to mitigate customer detriment.

Admiral purchases a range of insurance covers to mitigate the impact of a number of operational risks.

In addition to the principal risks and uncertainties, Admiral Group monitors emerging risks which could materialise into, or significantly 
impact existing principal risks and uncertainties. Admiral’s emerging risk framework is a key tool for horizon scanning with developments 
reported to the relevant Boards and Committees on a regular basis. 

Emerging risks are defined as trends or events that are considered to have a potentially significant impact to the Group, with a high degree of 
uncertainty around the likelihood of occurrence, severity or timescales. Emerging risks are classified into the following segments (a) legal and 
regulatory, capturing relevant legislations and regulations, (b) socio-political and economic, (c) environmental and (d) technology related.

Admiral continues to scan the risk horizon and monitor any developments to emerging risks, undertaking reviews and assessments of the 
potential impacts as information becomes available.

Admiral Group plc · Annual Report and Accounts 2018

57

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewStrategic Report 
Being a 
Responsible Business

“ An important part of our business is to have  
a positive impact on our customers, our 
community, our people, and our environment.”

We are continually looking for ways to 
make Admiral a responsible business and 
engage with stakeholders to improve 
our impact. In 2018 we established 
working groups to encourage diversity, 
launched policies to further benefit 
employees, and made commitments to 
reduce waste and energy consumption.

Beyond this we continue to consider 
other broader changes such as the 
continued expansion of AI, climate 
change on the environment, and the 
move towards electric vehicles which 
will impact a number of industries such 
as manufacturing, insurance and beyond. 

David Stevens, CBE 
 Chief Executive Officer

Our approach

We are always looking 
for ways to develop and 
improve as a business,  
and when it comes to  
being a responsible 
business, things are  
no different. 

Our 
Customers

Our 
People

Our 
Communities

Our 
Earth

From procurement and supply chain management, to diversity, fair pay, 
and inclusion, we have outlined the major initiatives of our corporate social 
responsibility reporting, identifying the areas that have the most impact on our 
stakeholders. This allows us to report effectively on the topics that matter most. 
Here, and in our Corporate Social Responsibility (CSR) report (available on our 
corporate website), we have taken care to provide useful disclosures with a good 
level of transparency and accountability to our main stakeholders: our customers, 
our people, our community, and our environment. It is these four stakeholders who 
drive the core focus of our Corporate Social Responsibility.

58

Admiral Group plc · Annual Report and Accounts 2018

Our People

Our People are our most valuable asset, and we are proud to 
have such dedicated and hardworking staff in the Group.

Among our different initiatives are an Employee Assistance Programme 
providing assistance and counselling, a Ministry of Fun promoting fun 
activities and awards, and a Ministry of Health promoting healthy living 
and wellness, including free gym access, in-house yoga classes, and 
discounted flu vaccinations. We also try to encourage healthy eating by 
providing free fresh fruit in each of our offices to all our staff.

Our amicable and open work culture is crucial to making our employees 
feel at home and part of the business, and we encourage flexibility and 
openness across all levels and departments. In this year’s Great Place to 
work survey 95% our workers said they felt this was a friendly place to work.

20th

Greatest Place  
to Work in the 
World

Our Community 

We actively involve ourselves in supporting our local  
community through a variety of projects and initiatives, 
ranging from financial and material donations, to  
volunteering time and expertise.

In the 13 years it has been running, we donated more than £1 million in 
funding through our Community Chest initiative, assisting over 3,500 
different groups, clubs, and organisations. 

A good example of this community outreach is our Recruitment 
department, who work with local schools, job centres, and universities to 
offer regular CV-writing classes, interview workshops, and talks. Many of 
our employees are involved in charity work both through and independent 
of the business, but we support wherever and however we can.

Since 2008 we have worked with the Prince’s Trust, competing in their 
annual*1 Million Makers competition: to date we have contributed over  
£1.2 million to this excellent cause. This year alone, our graduate team raised 
more than £156,000 through a variety of different fundraising schemes,  

the vast majority of which were supported by staff members.

£156,000 raised internally for Million Makers (Prince’s Trust) 
charity in 2018 for disadvantaged youngsters in Wales.

£15,000

of funding 
matched in  
2018

*1.  2017/18 was the only year since 2008 in which we did 

not enter a team.

Our Customers

Our customers are at the heart of everything that we do, which  
is why we invest so much time and energy in improving their 
overall experience.

Communication with customers is important, and we offer a range of 
communication channels so that wherever they are, whenever they need to 
get in touch, they can do so easily.

We also listen to our customers, and are always looking for areas to improve, 
surveys by using feedback from customer satisfaction surveys, SMS feedback 
and  through social media. We also have a customer assurance team to 
monitor feedback, manage complaints and proactively improve the  
customer journey. 

Our UK CEO, Cristina Nestares, also collates monthly feedback for customer-
facing staff who receive the highest feedback ratings for providing a superior 
customer experience. She selects a Customer Champion, awarding them 
with a prize and explaining how their approach to customer service is so 
special. This ‘Customer Commentary’ is communicated across the business to 
congratulate the Customer Champion as well as enlighten and inspire other 
employees to make a difference to the way they service customers.

We recognise, however, that you can’t please all of the people all of the 
time, so when things are less than satisfactory, we are responsive. Following 
negative feedback on social media or review platforms, we’ll adapt our 
training to resolve any underlying issues. In the worst-case 
scenario, we’ll sometimes offer goodwill gestures to try 
and put things right. What’s more, many ideas and 
solutions come straight from our frontline staff who 
have the knowledge and experience to help our 
customers.

Over
5 million
customers 
globally

Our Environment

The state of the Environment is a great concern of ours  
and we are always looking for ways to reduce our  
environmental impact. 

As insurers, we are exposed to the financial impact of climate change and 
the resultant extreme weather. One such way for us is when selecting new 
premises; we consider proximity to public transport hubs, bicycle storage 
and changing facilities for staff, and the building’s overall, independently 
verifiable, green credentials to reduce overall emissions.

We have our own in-house “Green Team” dedicated to environmental 
initiatives and developing innovative approaches to reducing our 
environmental footprint. 

We feel that by taking action now we can all play a role in mitigating many 
of the most severe predictions for climate change while laying foundations 
for a sustainable and optimistic future.

100%

reduction in 
plastic cup use in 
UK offices

Admiral Group plc · Annual Report and Accounts 2018

59

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewStrategic Report 
Commitments, Achievements, 
Targets 2018/19

Greenhouse gas emissions, waste creation, and energy 
consumption all go hand in hand. 
As individuals and organisations, we must aim to reverse our negative effects on the planet, the land, 
the sea, the air. Overall, we aim to play a responsible role as a business and encourage all our staff to do 
the same. More specifically we approach each area in the following ways:

EMPLOYEE HEALTH AND FITNESS

We encourage our staff to be fit and 
healthy, offering methods to reduce 
stress, improve focus, and generally aid 
their mental health and wellbeing. Our 
partnership with Cardiff Metropolitan 
University sees regular discounted 
massage sessions on-site, and 
meditation workshops are offered for 
free, with donations offered to the  
Samye Foundation.

Most of our UK and European sites have 
regular yoga classes and groups on-site, 
whilst running clubs are also popular. 
Discounted access, and sometime free 
day pass allocations to local gyms are 
also offered across all our UK sites.

We also participate in the Bike 2 Work 
scheme, whereby our staff receive 
heavily subsidised bicycles (from 38% 
to 48% depending on tax banding) to 
get them on their bikes rather than 
commuting by car.

And, of course, Rastreator even have 
their own football team!

GREENHOUSE GASES

WASTE

Improved reporting across the Group 
has allowed us to compile a more 
comprehensive list of our greenhouse 
gas (GHG) figures than in previous 
years which can be found in our full 
CSR Report. Emissions per capita are 
worked out by the total emissions for 
most of the Group with the exception of 
Elephant and L’olivier emissions, divided 
by the year’s average staff headcount. 
All GHG emissions figures are in tonnes 
of carbon dioxide equivalents (CO2e) 
and include all six GHGs covered by the 
Kyoto Protocol. Unfortunately, 2018 
saw an increase in emissions, though 
as the Group grows and our reporting 
improves, increases will be recorded. 
Future green policies should see these 
minimised, with more information on 
these approaches following in 2019. All 
of the electricity tariffs we control in 
the UK use energy from green sources 
and we will look to procure green tariffs 
again for all UK sites we control when we 
come to renew our contracts.

3,926 CO₂e 

GHG gas emissions (2017: 3,642 CO₂e)

In 2018, we sent 0 tonnes of waste 
to landfill, recycling 206 tonnes (a 
combination of 122 tonnes of paper, 
and 84 tonnes of other recyclables) 
with a further 244 tonnes incinerated 
ethically. We are aiming to reduce non-
recycled waste further by increasing 
staff awareness through Green Week, 
poster campaigns, and other electronic 
awareness-raising initiatives. In 2018 we 
began to phase out single-use plastic 
cutlery in our UK canteens, replacing 
them with recyclable models. We took 
the same approach to single-use plastic 
cups at the water machines, replacing 
them with paper cups.

ENERGY

Due to the size and spread of the Group, 
we approach energy consumption 
reporting by splitting our UK sites 
from our overseas sites. Since 2015 all 
electricity that we have purchased in 
the UK is from 100% green sources, and 
in 2019 we will look to continue this with 
a new supplier. Additionally, our Cardiff 
and Newport offices are rated BREEAM 
Excellent for exceeding sustainability 
benchmarks above regulatory 
requirements. For our international 
offices, we work closely with our 
landlords to reduce the environmental 
impacts of our business, but accurate 
figures are very difficult to ascertain. 
Since 2015 we have participated in Earth 
Hour, extinguishing all non-essential 
lighting for 1 hour across all of our sites. 
This joint international effort illustrates 
to our staff and to our community how 
simple, small, individual initiatives can 
yield enormous results when scaled-up.

60

Admiral Group plc · Annual Report and Accounts 2018

GENDER PAY GAP

We are committed to reducing the gender 
pay gap and overall gender imbalance in the 
Group by targeting structural inequalities 
and not just by setting arbitrary targets; 
this way, we are laying the foundations for 
sustainable, long-term diversity, rather than 
merely box-ticking.

This year we signed the Women in Finance 
Charter, underlining our support to 
HM Treasury’s objective of increasing 
the representation of women in senior 
managerial roles in financial services. 
Further, we are also signatories of the 
Insurance Inclusion Pledge, setting out our 
commitment to improving the workplace 
experience of our employees.

EQUALITY

There is no place for discrimination or 
harassment in the workplace, and as well as 
having a sexual harassment policy in place, 
we seek to reduce institutional imbalances 
where they are likely to occur. We use a 
specially-designed online tool to identify 
any subliminal gender bias in our job listings, 
which we then remedy. Building on this, we 
are developing a report that will allow us to 
monitor several key candidate variables, so 
we can better identify any biases.

WHISTLEBLOWING POLICY

We encourage our staff to do the right thing 
by providing a safe platform and process 
to do so. It is always acceptable to raise 
concerns even if it is later found to be a 
mistake; we prefer our staff to be vigilant.

We inform employees of two different 
ways to report any suspected wrongdoing 
– internally (through designated HR 
channels) and externally (through the 
Financial Conduct Authority (FCA), the 
Prudential Regulation Authority (PRA), or 
the independent charity, Public Concern at 
Work) – with the reassurance that they will 
be taken seriously. This policy is a core part 
of initial training delivered during induction 
and is repeated regularly throughout the 
year. Currently there is a 98.5% completion 
rate for the internal e-course.

DIVERSITY

Diversity and inclusivity are integral to 
any modern business. To ensure that we 
are being as inclusive as we can, we have 
several working groups and forums across 
the business focusing on identifying and 
rectifying any forms of stigma or bias, to 
encourage our staff to feel confident and 
comfortable in who they are, and to ensure 
that they are treated fairly whatever their 
background. Age, race, gender, sexual 
orientation, and disability are some of the 
areas we tackle. We are firmly committed to 

10,000th Employee
In April, we welcomed our 10,000th employee. Mostofa was our 10,000th worldwide recruit. 
He joined the Claims department in Cardiff, having worked in the restaurant business for the 
past 18 years. Our Recruitment team surprised Mostofa in his department to present him 
with a special 10,000th employee award and doughnuts to share with his new team.

being a diverse and fair organisation, as our 
work with Stonewall Cymru and Race Council 
Cymru testifies.

TRAINING AND DEVELOPMENT

We’ve always been keen to encourage 
development and promotion from within 
and, given that so many of our senior 
managers have been with the company for 
over 10 years, we really think this pays off.

Our in-house training department, the 
Admiral Academy, has been steadily growing 
to meet the demands of our expanding 
workforce, with thousands of hours of 
classroom-based classes delivered each 
year. On top of this, they produce a number 
of industry-specific e-learning course 
to ensure knowledge and understanding 
throughout the workforce. Our Introduction 
to GDPR, Anti-Bribery and Corruption, 
and Whistleblowing courses have seen 
94%, 96%, and 99% completion rates, 
respectively.

A willingness to learn and develop 
independently is a great attribute for 
any employee, and something we value 
so much that we implemented our Buy a 
Book Scheme. Employees submit requests 
for books that they feel will help them 
cultivate and grow their careers and we  
buy them. This year alone we purchased 
3,416 books for our staff.

82%

of staff feel they are offered training 
or development to further themselves 
professionally.

The Strategic Report was approved by 
the Board of Directors and signed on its 
behalf by:

David Stevens, CBE

Chief Executive Officer

06 March 2018

Admiral Group plc · Annual Report and Accounts 2018

61

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewCorporate Governance
Introduction from 
the Chairman

“ During the year, the Board reflected on the 
importance of the Group’s culture and held a specific 
Board session in January 2018 on the trends and 
observations coming out of the participation by 
employees across the Group in the Best Place to 
Work Survey.”

DEAR SHAREHOLDER,

I am pleased to present the Group’s 
Corporate Governance Report for 2018 
which sets out the Admiral framework 
of governance and the approach the 
Board has taken during 2018 to promote 
the standards of good corporate 
governance that are rightly expected by 
our stakeholders.

The revised UK Corporate Governance 
Code issued in July 2018, which applies 
to the Group with effect from 1 January 
2019, contains significant amendments 
to the previous version issued in 2016.  
As a result, the Board has set spent 
time reviewing how the updated 
provisions will be implemented and 
what amendments will be required 
to enhance our current reporting and 
processes.  We are already well placed 
to comply with the changes contained 
in the new Code, however, we will report 
against the principles and provisions in 
the new Code in more detail in our 2019 
Annual Report and Accounts.

During the year, the Board reflected 
on the importance of the Group’s 
culture and held a specific Board 
session in January 2018 on the trends 
and observations coming out of the 

participation by employees across 
the Group in the Best Place to Work 
Survey. Admiral has a strong and unique 
culture – a key differentiator from 
our competitors.  This will continue 
to be a focus of the Board and, 
consequently, we will allocate Board 
time to the assessment and monitoring 
of the Group’s culture to ensure that 
it remains aligned with the Group’s 
purpose and values. 

Customer outcomes were also 
considered by the Board in April 2018.  
The session focused on the Admiral 
brand and the development of customer 
experience and oversight, as well as how 
the Group’s customer journey compared 
against competitors.     

Succession planning remains an area 
of focus as the Board seeks to ensure 
that the composition and balance of 
the Board is reviewed and refreshed 
where necessary; that continuity is 
maintained, and that directors with the 
appropriate skills and experience join 
the Board to bring fresh perspective 
and challenge to the Group’s strategy 
in the markets in which it operates.  
In this context, there were a number 
of changes to the composition of the 

Board in 2018.  I was pleased to welcome 
Andy Crossley, who joined the Board as a 
Non-Executive Director and member of 
the Audit Committee in February 2018, 
Mike Brierley, who joined the Board as a 
Non-Executive Director and member of 
the Audit Committee in October 2018, 
and Karen Green, who joined the Board 
as a Non-Executive Director and Chair 
of the Audit Committee in December 
2018.  Karen succeeds Colin Holmes, 
who stepped down as a Non-Executive 
Director, Senior Independent Director 
and Chairman of the Audit Committee 
in December 2018 after 8 years on 
the Board. I would like to take this 
opportunity to thank Colin for his loyal 
service, wise counsel and excellent 
contribution to the Admiral Group 
during the time he has been on the 
Admiral Board.  

An externally facilitated evaluation 
is due to take place later in 2019 and, 
therefore, the process of evaluating 
the Board’s performance this year 
consisted of each Board member 
completing a questionnaire detailing 
specific areas of focus for the Board 
including succession planning and 
Board composition, the priorities 
for change, the impact of previous 

62

Admiral Group plc · Annual Report and Accounts 2018

evaluations, and board expertise to meet 
future challenges, particularly in the digital 
and technology sectors. The results of the 
completed questionnaires then formed the 
basis for discussion when the results of the 
evaluation and areas for development were 
discussed and considered by the Board at 
the meeting in January 2019. A summary 
of the outcomes of the Board’s discussion 
and consideration of the results of the 
evaluation are set out in more detail at 
page 68 of this report.

This Corporate Governance Report is 
structured in order to demonstrate to 
shareholders and other stakeholders how 
the Board has sought during the year to 
comply with each section of the Code - 
Leadership; Effectiveness; Accountability; 
and Relations with Shareholders. 
Remuneration is dealt with in the separate 
Remuneration Report and details of the 
Group’s Corporate Social Responsibility 
(CSR) reporting can be found at pages 
58 to 61.

Annette Court
Chairman

6 March 2019

Admiral Group plc · Annual Report and Accounts 2018

63

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewCorporate Governance 
Board of Directors

Annette Court 
Chairman

David Stevens, CBE 
Chief Executive Officer

Geraint Jones 
Chief Financial Officer

Mike Brierley 
Non-Executive Director

Karen Green 
Non-Executive Director

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Senior Independent 
Director of Jardine Lloyd 
Thompson Group plc.

Trustee of the Waterloo 
Foundation

–

–

CEO of Europe General 
Insurance for Zurich 
Financial Services and 
a member of the Group 
Executive Committee 
from 2007-2010. Former 
CEO of Direct Line Group 
(formerly RBS Insurance) 
and member of the 
RBS Group Executive 
Management Committee. 
Previously a member 
on the Board of the 
Association of British 
Insurers (ABI).

David is a founder Director 
of Admiral and was 
recruited in 1991 to set  
up the Admiral business.

Prior to joining Admiral 
David worked at McKinsey 
& Company, in the 
Financial Interest Group, 
and Cadbury Schweppes in 
the UK and the USA.

David has an MBA from 
INSEAD and he was 
awarded a CBE in 2010 for 
services to business and 
the community in Wales.

Geraint’s responsibilities 
include finance, 
investments and investor 
relations. He joined 
Admiral in 2002 and held a 
number of senior finance 
positions including Head 
of Finance, before being 
promoted to Deputy  
Chief Financial Officer  
in January 2012 and Chief 
Financial Officer in  
August 2014. 

A Fellow of the Institute 
of Chartered Accountants 
in England and Wales, 
Geraint spent the early 
part of his career as an 
external auditor at Ernst 
& Young and KPMG.

Mike has 35 years’ 
experience in Chief 
Financial Officer (CFO) 
roles within the financial 
services industry. Most 
recently Mike was CFO of 
Metro Bank PLC between 
2009 and 2018, helping 
lead the business from 
start-up to a profitable 
FTSE250 Bank. He spent 
seven years at Capital One 
Europe as CFO Europe, CFO 
UK and Chief Risk Officer 
Europe. He has also worked 
as CFO for Royal Trust 
Bank, Financial Controller 
at Industrial Bank of Japan, 
CFO of Gentra Limited and 
Director, Business Risk 
at Barclaycard. Mike is a 
Fellow of the Institute of 
Chartered Accountants in 
England and Wales.

Non-Executive Director of 
Phoenix Group Holdings plc.

Council Member,  
Lloyd’s of London.

Deputy Chairman and 
Acting Chair, Aspen 
Managing Agency Ltd.

Vice President, Insurance 
Institute of London

Karen Green is the 
former CEO of Aspen 
UK, comprising the 
principal UK insurance and 
reinsurance companies 
of Aspen Insurance 
Holdings. Other senior 
Aspen positions included 
Group Head of Strategy, 
Corporate Development, 
Office of the Group 
CEO and a member of 
the Group Executive 
Committee for 12 years. 
Prior to that, she held 
various corporate finance, 
M&A and private equity 
roles at GE Capital Europe 
and Stonepoint Capital 
having started her career 
in investment banking 
at Baring Brothers and 
Schroders.

Originally appointed 
to the Board in 2012, 
subsequently appointed 
to Chairman role in 2017

Originally appointed 
to the Board in 1999, 
subsequently appointed 
to CEO role in 2016

Appointed in 2014

Appointed in 
October 2018 

Appointed in 
December 2018

64

Admiral Group plc · Annual Report and Accounts 2018

 
 
 
 
 
 
 
Justine Roberts, CBE 

Owen Clarke 

Jean Park 

Manning Rountree 

Andy Crossley 

Non-Executive Director

Non-Executive Director

Non-Executive Director

Non-Executive Director

Non-Executive Director

CEO & Founder, Mumsnet.
com & Gransnet.com

Advisory board member of 
Britain Thinks and Portland 
Communications

Chairman of Equistone 
Partners Europe, ‘Equistone’ 
(formerly Barclays Private 
Equity, ‘BPE’)

Non-Executive Director of 
Murray Income Trust plc.

Non-Executive Director of 
the National House Building 
Council

Chief Executive Officer and 
Director of White Mountains 
Insurance Group, Ltd. 

Director of Build America 
Mutual Assurance Company 

Non-Executive Director and 
Chair of Audit Committee at 
Vitality Health and Vitality 
Life

Justine founded Mumsnet in 
2000 and is responsible for 
creation, strategic direction 
and overall management. In 
May 2011, Justine founded 
Gransnet, a sister site to 
Mumsnet, for the over-50s. 
Before that Justine was 
a freelance football and 
cricket journalist for the 
Times and Daily Telegraph, 
after working for Deutsche 
Bank, managing the South 
African equity operation 
in US.

Owen was Chief Investment 
Officer of Equistone from 
2011 to 2017. He previously 
led several management 
buy-outs for BPE in the 
insurance and consumer 
finance sectors, including 
BPE’s participation in the 
Management Buy Out of 
Admiral and was a director of 
Admiral from 1999 to 2004. 
He also led BPE’s own buy 
out from Barclays to form 
Equistone in 2011.

Jean was Group Chief Risk 
Officer at the Phoenix 
Group from 2009 until June 
2013, during which time she 
held responsibility for the 
Group’s relationship with 
the regulator and founded 
the Board Risk Committee. 
Previously, she was Risk 
Management Director of the 
Insurance and Investments 
division of Lloyds TSB 
and, before that, Head of 
Compliance and Audit at 
Scottish Widows.

Jean is a Member of the 
Institute of Chartered 
Accountants of Scotland.

Manning joined White 
Mountains in 2004 and is the 
former President of White 
Mountains Advisors and 
White Mountains Capital.

Prior to joining White 
Mountains, Manning spent 
two years with Putnam 
Investments and three years 
with McKinsey & Company.

Andy has 32 years’ 
experience within the 
financial services sector, 
most recently as Chief 
Financial Officer at Domestic 
& General Group from 2014 
to 2017. He spent 14 years 
at Prudential plc from 2000 
as Director, Group Finance; 
Group Chief Risk Officer; 
and CFO and Deputy Chief 
Executive of Prudential UK. 
He previously held senior 
manager roles at Legal & 
General Group plc, where 
he was Group Financial 
Controller, and Lloyds Bank 
plc. Andy is a Fellow of 
the Institute of Chartered 
Accountants.

Appointed in 2016

Appointed in 2015

Appointed in 2014

Appointed in 2015

Appointed in 2018

Audit Committee member

Remuneration Committee member

Committee Chair

Group Risk Committee member

Nomination and Governance Committee member

Senior Independent Director

Admiral Group plc · Annual Report and Accounts 2018

65

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany Overview 
Corporate Governance
Governance Report

COMPLIANCE WITH THE UK CORPORATE GOVERNANCE CODE

During the year under review, the Group complied with all the provisions of the UK Corporate Governance Code 2016 (the 
Code) other than the exception noted below that we reported in the 2017 Annual Report and Accounts and is applicable for the 
period between 1 January 2018 and 27 February 2018.

•  Provision C.3.1 – (regarding having at least three independent non-executive directors serving on the Audit Committee) 
Penny James, who served as an independent non-executive member of the Audit Committee, stepped down as a Non-
executive director on 8 September 2017, following a change in her Executive role. From this date up to the appointment of 
Andy Crossley as an independent non-executive member of the Board and Audit Committee on 27 February 2018, following 
regulatory approval, the Audit Committee only had two independent non-executive members and did not meet the Code 
requirements to have at least three independent non-executive members. The Group fully complied with this requirement 
apart from this period from 8 September 2017 to 27 February 2018 and held four meetings during the period, three of which 
Andy Crossley attended in 2018. 

LEADERSHIP 

The Role of the Board

The Board is the principal decision-
making forum for the Group providing 
entrepreneurial leadership, both directly 
and through its Committees, and 
delegating authority to the Executive 
team. The Board is responsible for 
organising and directing the affairs of 
the Group in a manner that is most likely 
to promote its success for the benefit 
of its members as a whole. The Board is 
accountable to stakeholders for setting 
and achieving the Group’s strategic 
objectives; for the creation and delivery 
of strong sustainable financial and 
operational performance; for ensuring 
that in carrying out its duties the Group’s 
legal and regulatory obligations are being 
met; and for ensuring that it operates 
within appropriately established risk 
parameters. 

The Group’s UK regulated entities are 
responsible to the Financial Conduct 
Authority (FCA) and the Prudential 
Regulatory Authority (PRA) for 
ensuring compliance with the Group’s 
UK regulatory obligations and that 
dealings with the FCA and PRA are 
handled in a constructive, co-operative 
and transparent manner. Similar 
provisions apply in respect of the Group’s 
international businesses with regard to 
the relevant regulatory authorities in 
those overseas jurisdictions in which the 
Group also operates.

The Board has adopted a formal schedule 
of matters reserved for the Board’s 
consideration. This is monitored by the 
Company Secretary and reviewed by 
the Board on an annual basis. Specific 
matters reserved to the Board include the 
approval of:

•  The Group’s long-term objectives and 

corporate strategy;

•  Operating and capital budgets, 

financial results, and any significant 
changes to accounting practices or 
policies;

•  The Group’s capital structure;

•  Results and financial reporting;

•  The system of internal control and 

risk management;

•  The Group’s overall risk appetite;

•  Changes to the structure, size and 

composition of the Board, including 
new appointments;

•  Succession plans for the Board and 

senior management;

BOARD ACTIVITY DURING 2018

The Board met on seven occasions in 2018 
with all these meetings being held over 
two days and one of the meetings being a 
separate strategy meeting held offsite. 

In addition to standing items considered 
at each Board meeting, such as updates 
on the Group’s preparations for Brexit, 
the main items considered by the Board 
during the year included: ongoing 
reviews of the Group’s UK car insurance 
business, presentations from the Group’s 
overseas insurance and price comparison 
businesses, presentations from the 
Group’s loans and household business, 
updates on succession planning and the 
review of governance arrangements. 
The Board also received updates on data 
and analytics, information security, 
diversity and understanding the views 
of customers.

On the agenda for 2019

–  Further consideration of customer 

•  Dividend policy and proposals for 

insight and customer journey;

dividend payments;

–  Implementation of the 

•  Major acquisitions, disposals, and other 
transactions outside delegated limits; 

•  The annual review of its own 

performance and that of its Board 
Committees;

•  Annual review of the Group’s Board 

policies; and 

•  The review of the Group’s overall 

corporate governance arrangements.

recommendations of the external 
governance review at Group and 
subsidiary level and requirements of 
the new Corporate Governance Code;

–  Focus on the next generation of 

talent across the Group to ensure 
there is a diverse pipeline of talent 
available for succession planning for 
senior roles;

66

Admiral Group plc · Annual Report and Accounts 2018

–  Ensure that the Group’s technology and digital capabilities are 

appropriate as the Group looks to explore opportunities beyond 
car insurance;

–  Focus on enhancing the Group’s Cyber and Information Security 

procedures; and

–  Continue to devote Board time to consideration of the views 
of the Group’s key stakeholders in implementing the Group’s 
strategy and ensure there is regular engagement through 
appropriate channels.

At each scheduled meeting the Board receives updates from the 
Chief Executive and Chief Financial Officer as to the financial 
and operational performance of the Group and any specific 
developments in the areas of the business for which they are directly 
responsible and of which the Board should be aware. In addition, 
there is an update provided at each Board on the matters discussed 
and considered at each of the Group’s principal subsidiary Board 
meetings. An annual schedule of agenda items is reviewed and 
updated at each meeting to ensure that items are considered at the 
appropriate point in the financial and regulatory cycle. Meetings are 
structured so as to allow for consideration and debate of all matters. 
The head of the Group’s European insurance businesses and the CEO 
of UK Insurance (respectively Milena Mondini de Focatiis and Cristina 
Nestares) together with the Chief Risk Officer (James Armstrong) 
are invited to attend every Board meeting and regular Board dinners. 
This has proved an effective means of ensuring that senior managers 
below Board level have exposure to and gain experience of the 
operation of the Board. 

In addition to the regular consideration of financial and operating 
performance and risk management and compliance, the Board 
received presentations on a variety of topics including updates from 
the management teams of each of the Group’s businesses and regular 
reviews of Solvency II related activities such as progress of the Internal 
Model Application Process (IMAP).

In addition to her visits to the Group’s UK operations, the Chairman 
has sought to visit each of the Group’s overseas operations this year 
and Non-Executive Directors are invited to join either her or the Chief 
Executive on one or more of their overseas visits each year. The Non-
Executive Directors and the Chairman met during the year without 
the Executive Directors being present. Non-Executive Directors also 
attended briefing sessions in Cardiff on different aspects of the 
Group’s UK business. In order to increase their understanding of the 
depth and breadth of management across the Group below Board 
level, the Non-Executive Directors and the Chairman also attended 
a dinner with members of the Group’s senior management team 
without the Executive Directors being present. When management 
teams present to the Board on their operations they are also invited 
to join the Board for dinner which gives the opportunity for informal 
interaction between Directors and management.

MEETINGS AND ATTENDANCE

Directors are expected to attend all meetings of the Board and the 
Committees on which they serve and to devote sufficient time to 
the Group to perform their duties. Where Directors are unable to 
attend meetings they receive papers for that meeting giving them 
the opportunity to raise any issues with the Chairman in advance 
of the meeting. The number of scheduled Board meetings and 
Committee meetings, of which they are a member, attended by 
each Director during 2018 is provided in the table below. In addition 
to the seven scheduled Board meetings held during the year, there 
was an additional Board meeting held in June 2018 that was called at 
short notice and was attended by all Board members. Similarly, the 
nine Audit Committee meetings, set out in the table below, includes 
two additional Audit Committee meetings that were called at short 
notice and held in February and August 2018.

Admiral Group plc · Annual Report and Accounts 2018

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Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewCorporate Governance 
Governance Report continued

MEETINGS AND ATTENDANCE CONTINUED

Board 
meetings

Audit 
Committee 
meetings*6

Group Risk 
Committee 
meetings

Nomination and 
Governance 
Committee 
meetings

Remuneration 
Committee 
meetings

Total meetings held

Annette Court (Chair)*1

David Stevens (Chief Executive Officer)*2

Geraint Jones (Chief Financial Officer)

Owen Clarke

Colin Holmes

Jean Park

Manning Rountree*3

Justine Roberts

Andrew Crossley*4

Michael Brierley*5

8

8

8

8

8

8

8

8

8

9

9

9

5

5

1/2

5

4/5 *

6/6 *

1/1 *

6/6 *

2/2 *

5

5

5

5

8

4/4 *

8

8

8

*1.   Annette Court stepped down as a member of the Remuneration Committee when Owen Clarke became Chairman of the Remuneration Committee with effect 

from 14 May 2018.

*2 

 David Stevens was unable to attend the Group Risk Committee meeting on 16 January 2018 due to his attendance as Group CEO at an internal meeting that could 
not be rescheduled, David Stevens stepped down as a member of the Group Risk Committee with effect from 29 March 2018 but continues to attend periodically 
and did so for one of the three remaining meetings in 2018.

*3 

 Manning Rountree was unable to attend the Group Risk Committee meeting on 15 November 2018 due to a pre-existing business commitment that unfortunately 
could not be rescheduled to accommodate this Group Risk Committee meeting.

*4 

 Andy Crossley joined the Group Board and the Audit Committee on 27 February 2018.

*5 

 Michael Brierley joined the Audit Committee and the Group Board on 5 October 2018.

*6 

 Karen Green was appointed on 14 December 2018 and did not formally attend any meetings prior to this. 

Agendas and papers are circulated to the Board electronically 
in a timely and secure manner in preparation for Board and 
Committee meetings. The Board agenda is structured by the 
Chairman in consultation with the Company Secretary and 
Chief Executive. Routine Board papers are supplemented 
by information specifically requested by the directors from 
time to time. All Board and Committee meetings during the 
year were held in an open atmosphere conducive to robust 
and constructive challenge and debate. All Directors have, 
therefore, been able to bring independent judgement to bear 
on issues such as strategy, risk management, performance, 
and resources. Additional meetings are called when required 
and there is contact between meetings, where necessary, to 
maintain continuity of the Group’s business plan. 

THE COMPANY SECRETARY

All the Directors have access to the advice and services of the 
Company Secretary. He has responsibility for ensuring that 
Board procedures are followed and for advising the Board, 
through the Chairman, on governance matters. The Company 
Secretary provides updates to the Board on regulatory and 
corporate governance issues, new legislation, and Directors’ 

duties and obligations. The appointment and removal of the 
Company Secretary is one of the matters reserved for the Board.

BOARD EFFECTIVENESS

This year the Board evaluation consisted of the Chairman, 
supported by the Company Secretary, compiling a 
comprehensive questionnaire that was circulated by the 
Company Secretary for completion by all directors and 
Board attendees. The focus of the evaluation was on: 
the performance of the Board and its effectiveness in 
managing Board time to ensure there was sufficient time 
to provide strategic and operational oversight of the Group 
in the context of the various markets in which it operates; 
succession planning and consideration of the priorities for 
change as identified by Board members and attendees.

The questionnaire considered:

•  Board composition and utilisation of the experience and 

expertise of board members;

•  The Board’s understanding of the views and requirements 
of customers, employees, shareholders, and regulators;

68

Admiral Group plc · Annual Report and Accounts 2018

•  Board dynamics and the interaction between the Chairman, 

Non-Executive Directors and management;

•  Time management of Board meetings;

•  The effectiveness of the Board in considering the Group’s risk 

management framework and internal controls; 

•  The Board’s strategic and operational oversight;

•  Succession planning including the oversight of the Group’s 
processes for managing, developing and retaining talent; 

•  Management of Group subsidiaries;

•  Focus of Board meetings; and

•  Priorities for change that would improve Board performance.

The results of the review were discussed by the Board in January 
2019. It was agreed that good progress had been made in 
implementing the recommendations identified in the evaluation 
carried out in 2017, particularly around succession planning and 
talent development and improvement in the content and quality of 
Board papers.

Key recommendations identified in the review to enhance the 
Board’s effectiveness included:

•  Having more regular sessions for the Board to consider and 

considered and discussed with the Chairman the comments and 
feedback that had been received from the Directors as part of 
the Chairman’s evaluation questionnaire and was able to confirm 
that the performance of the Chairman is effective and that she 
demonstrates appropriate commitment to her role. 

THE ROLES OF THE CHAIRMAN, SENIOR INDEPENDENT 
DIRECTOR AND CHIEF EXECUTIVE

The Chairman is primarily responsible for leading the Board, setting 
its agenda and monitoring its effectiveness. She is supported by 
the Senior Independent Director, who acts as a sounding board 
and serves as an intermediary for the other Directors. Neither are 
involved in the day-to-day management of the Group. 

Save for the matters reserved for the Board, the Chief Executive 
Officer (with the support of the Executive Directors and the Senior 
Executives) is responsible for proposing the strategy to be adopted 
by the Group, running the business in accordance with the strategy 
agreed by the Board and implementing Board decisions. 

The Board has approved a statement that sets out the clear division 
of responsibilities between the Chairman and Chief Executive 
Officer. This and matters reserved for decision by the Board are 
reviewed annually. 

review customer insight and customer experience;

The Chairman

•  Ensuring that there was appropriate time on the Board agenda 
to understand the views and requirements of key stakeholders, 
including: major investors, employees and customers;

•  Runs the Board and sets its agenda, with an emphasis on 

strategic issues.

•  Ensures the Board has effective decision-making processes and 

•  Focusing on the technological issues facing the company;

applies sufficient challenge to proposals.

•  Continuing to ensure that Board papers are succinct and of the 
appropriate length so that Board time is focused on effectively 
challenging and debating the key issues for discussion and 
approval; and

•  Continued oversight of the implementation of the 

recommendations in the governance review and changes 
required under the new Code.

Overall the review found that the Board continued to work 
effectively and that each Director demonstrates full commitment 
to his/her duties and contributes in an open and transparent way, 
enabling a detailed level of debate and discussion around material 
matters affecting the Group. 

The performance of the Chief Financial Officer is appraised 
annually by the Chief Executive Officer, to whom he reports. The 
Chairman, taking into account the views of the other Directors, 
reviews the performance of the Chief Executive. The performance 
of the Chairman is reviewed by the Board led by the Senior 
Independent Director (“SID”). Following the latest review, the SID 

•  Ensures the Board has an appropriate balance of skills, 

knowledge, experience and diversity.

•  Leads the induction and development plans for new and existing 

Board members.

•  Communicates with major shareholders and ensures the Board 

understands their views. 

•  Ensures the Board receives accurate, timely and clear information.

•  Leads the annual Board evaluation. 

Senior Independent Director

•  Supports the Chairman in the delivery of their objectives.

•  Acts as a sounding board for the Chairman and serves as an 

intermediary for the other Directors.

•  Available to shareholders if they have concerns that cannot be 

resolved through the normal channels.

•  Works with the Chairman and other Directors/shareholders to 

resolve significant issues where necessary.

•  Leads the annual performance evaluation of the Chairman.

Admiral Group plc · Annual Report and Accounts 2018

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Governance Report continued

The Chief Executive Officer

•  Runs the Group’s business and delivers its commercial objectives. 

•  Proposes and develops the Group’s strategy, in close consultation with the Chairman and the Board.

• 

Implements the decisions of the Board and its Committees.

•  Ensures operational policies and practices drive appropriate behaviour, in line with the Group’s culture.

•  Leads the communication programme with shareholders and other key stakeholders, including staff.

•  Ensures management provides the Board with appropriate information and necessary resources.

BOARD BALANCE AND INDEPENDENCE

In the context of recent and forthcoming Board changes, careful consideration continues to be given to the composition and 
balance of the Board. As a result, the Group continues to monitor the need to refresh Board and Committee membership in an 
orderly manner so as to maintain the continuity of Board process and the strength of personal interaction which underlies the 
effectiveness of the Board as a team. Following recent appointments, the Board remains satisfied that it has the appropriate 
balance of skills, experience, independence and knowledge of the Group to enable it and its Committees to discharge their 
duties and responsibilities effectively, as required by the Code. In addition, the Directors are aware of their legal duties to act 
in a way they consider, in good faith, will be most likely to promote the success of the Company for its shareholders, as well as 
considering the interests of other stakeholders. 

The table below details the length of service of the Chairman and each of the Non-Executive Directors and illustrates the 
balance of experience and fresh perspectives.

Director

Annette Court

Jean Park

Manning Rountree

Owen Clarke

Justine Roberts

Andy Crossley

Mike Brierley

Karen Green

Date of appointment

Current length of service as 
a Non-Executive Director at 
31 December 2018

21 March 2012

6 years 9 months

17 January 2014

4 years 11 months

16 June 2015

3 year 6 months

19 August 2015

3 year 4 months

17 June 2016

2 year 6 months

27 February 2018

5 October 2018

14 December 2018

10 months

3 months

-

The Board currently comprises ten Directors, the Chairman (who was independent on appointment), two Executive Directors, 
and seven independent Non-Executive Directors. As can be seen from the Directors’ biographies on pages 64 to 65, the 
Directors have a broad range of skills and experience and can bring independent judgement to bear on issues of strategy, 
performance, risk management, resources and standards of conduct which are integral to the success of the Group.

70

Admiral Group plc · Annual Report and Accounts 2018

Appointments to the Board are the responsibility of the Board 
as a whole, acting on the advice and recommendations of the 
Nomination and Governance Committee. The Nomination and 
Governance Committee seeks to balance the retirement and 
recruitment of Non-Executive Directors ahead of their replacement 
so as to avoid dislocation of Board process by losing experience 
and skills. Appointments are made on merit and against objective 
criteria, having due regard to the benefits of diversity, including 
gender, with a view to ensuring the Board has the appropriate 
mix of personality, skills, and experience. During the year under 
review, following a formal, rigorous and transparent process led 
by the Nomination and Governance Committee and supported by 
external search consultants, the Board was pleased to appoint as 
independent Non-Executive Directors: Andy Crossley with effect 
from 27 February 2018; Mike Brierley with effect from 5 October 
2018 and Karen Green with effect from 14 December 2018 both 
having attended relevant meetings as guests during the year.  
All of them will be subject to election by shareholders at the 
forthcoming AGM in accordance with the Group’s Articles. 

Manning Rountree is the Chief Executive Officer for White 
Mountains Insurance Group Limited (White Mountains) and acts as 
Board Observer for White Mountains on the Board of the Group’s 
US price comparison subsidiary, in which White Mountains has 
a minority shareholding. Given the relatively small size of White 
Mountains’ shareholding in an overseas Group subsidiary company, 
the Board has determined that Manning Rountree remains 
independent in character and judgement and that his attendance 
at Inspop USA LLC Board meetings does not affect his ability to 
present an objective, rigorous and constructive challenge to the 
assumptions and viewpoints presented by Management and the 
Board. A process for managing any potential conflicts has been 
agreed by the Board such that Manning Rountree will recuse 
himself from any Group Board discussions where a potential conflict 
of interest with his role with White Mountains has been identified.

The Board, having given thorough consideration to the matter, 
considers the seven Non-Executive Directors to be independent 
and is not aware of any relationships or circumstances, other than 
the above, which are likely to affect, or could appear to affect, 
the judgement of any of them. It is the view of the Board that the 
independent Non-Executive Directors have sufficient time available 
to perform their duties and are of sufficient calibre and number that 
their views carry significant weight in the Board’s decision making. 

Independent Non-Executive Directors are currently appointed for 
fixed periods of three years, subject to election by shareholders. The 
initial three-year period may be extended for two further three-
year periods subject to re-election by shareholders. Their letters of 
appointment may be inspected at the Company’s registered office 
or can be obtained on request from the Company Secretary.

Colin Holmes was the Senior Independent Non-Executive Director 
(SID) for the year under review. Owen Clarke was appointed as SID, 
subject to regulatory approval, when Colin Holmes stepped down 
as a Non-Executive Director of the Board with effect from 31 
December 2018. The Board is satisfied that Owen has the requisite 
knowledge and experience gained through his Board position, his 
Chairmanship of the Remuneration Committee, his membership 
of the Audit and Nomination and Governance Committees. In 
addition, Owen has financial services experience, gained through 
his appointment as Chief Investment Officer of Equistone Partners 
Europe. Owen is available to shareholders if they have concerns 
that contact through the normal channels of Chairman, Chief 
Executive, or Chief Financial Officer have failed to resolve or for 
which such contact is inappropriate. As Chair of the Remuneration 
Committee, Owen is also available to discuss remuneration matters 
with shareholders. He is also responsible for leading the Board’s 
discussion on the Chairman’s performance and the appointment of 
a new Chairman, as and when appropriate. 

At the Group’s AGM on 26 April 2018, new Articles of Association 
were approved by shareholders which provide that all directors 
will retire and offer themselves for re-election at each AGM, in 
accordance with the UK Corporate Governance Code and the 
Company’s current practice. Therefore, all Directors will be 
submitting themselves for re-election by shareholders at the 
forthcoming AGM. The Board is satisfied that all are properly 
qualified for their reappointment by virtue of their skills and 
experience and their contribution to the Board and its Committees.

The Directors are given access to independent professional advice 
at the Group’s expense, should they deem it necessary to carry out 
their responsibilities.

PROFESSIONAL DEVELOPMENT

On appointment, Directors take part in a comprehensive 
induction programme whereby they receive financial and 
operational information about the Group; details concerning their 
responsibilities and duties; as well as an introduction to the Group’s 
governance, regulatory and control environment.

This induction is supplemented by visits to the Group’s head 
office in Cardiff and certain overseas offices, and meetings with 
members of the senior management team and their departments. 
Development and training of Directors is an ongoing process. 
Throughout their period in office the Directors are regularly 
updated on the Group’s business; legal matters concerning their 
role and duties; the competitive environments in which the Group 
operates; and any other significant changes affecting the Group 
and the industry of which it is a part. 

The Board receives presentations from senior managers within 
the Group on a regular basis and Non-Executive Directors are 
encouraged to make informal visits to different parts of the Group 
to meet with local management.

Admiral Group plc · Annual Report and Accounts 2018

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ENGAGEMENT WITH SHAREHOLDERS

The Company attaches considerable importance to 
communications with shareholders and engages with them 
regularly. Open and frequent dialogue with investors enables 
them to understand fully the Group’s strategy, objectives 
and governance. The Investor Relations team has day-to-
day primary responsibility for managing communications 
with institutional shareholders through a combination of 
briefings to analysts and institutional shareholders, both at 
the half-year and full-year results. A number of analysts and 
investors visited the Group’s Cardiff office during the year to 
meet with the Executive Directors and senior management 
in order to get a better understanding of how the Group 
operates and how it intends to achieve its strategic and 
operational objectives. Senior executives from the Group’s 
overseas businesses also visit the UK in order to present 
to, and meet with, analysts and investors. Site visits and 
individual discussions with the Executive Directors are also 
arranged throughout the year with individual shareholders. 
In September 2018, the Group held an EU Investor Day at its 
offices in Rome which was attended by almost 40 analysts and 
investors. The purpose of the event was to provide addition 
information on the Group’s strategic objectives of the 
European insurance businesses. The event was a success with 
positive feedback received from investors that attended. 

In addition, the Chairman had individual meetings during the 
year with major shareholders and reported to the Board on 
issues raised with her. 

This is supplemented by feedback to the Board on meetings 
between Management and investors. In addition, the Investor 
Relations team presented an update to the Board in June 
2018 which considered the Group’s share price performance 
in the context of the market in which the Group operates, 
including regulatory changes, and provided further analysis 
on particular areas where communication to investors 
could perhaps be enhanced. The Investor Relations team 
also regularly produces an Investor Relations Report that 
is circulated to the Board for their consideration which 
provides an update on Investor Relations activity in the 
previous quarter. The Report contains an analysis of share 
price performance; a summary of analyst reports received 
during the month and of meetings that have been held 
with investors and analysts; together with details of any 
significant changes to the shareholders’ register.

The Senior Independent Director has specific responsibility to 
be available to investors who have any issues or concerns, and 
in cases where contact with the Chairman, Chief Executive 
Officer and Chief Financial Officer has either failed to resolve 
their concerns, or where such contact is inappropriate. No 
such concerns have been raised in the year under review.

All shareholders are invited to attend the Company’s 
Annual General Meeting (AGM). The Chairs of the Audit, 
Remuneration, Nomination and Governance and Group Risk 
Committees attend the AGM along with the other Directors 
and are available to answer shareholders’ questions on the 
activities of the Committees they chair. Shareholders are 
also invited to ask questions during the meeting and have an 
opportunity to meet with Directors after the formal business 
of the meeting has been concluded. Details of proxy voting by 
shareholders, including votes withheld, are made available on 
request and are placed on the Company’s website following 
the meeting.

The Group maintains a corporate website (www.admiralgroup.
co.uk) containing a wide range of information of interest to 
institutional and private investors. The major shareholders of 
the Company are listed on page 110.

ENGAGEMENT WITH OTHER STAKEHOLDERS

The regular channels of communication with both the FCA 
and PRA that existed throughout the year were supplemented 
by the FCA and PRA being invited to attend Board meetings 
in 2018. The FCA attended the Board in January 2018 and the 
PRA the Board in August 2018. Both sessions were valuable 
in giving the Board an opportunity to hear directly the views 
of both regulators and to understand, and challenge them 
on, the rationale for their decisions to the extent that they 
impact the Group.

Understanding the views of customers also remained a key 
area of focus for the Board. A specific session at the Board in 
April 2018 considered feedback from customers on the Admiral 
brand, the customer journey experience and how this could be 
developed to enhance the experience for the customer. 

Mindful of the changes required under the new Code for 
increased engagement with the workforce, the Group has 
relaunched its existing Staff Forum which will be called the 
Employee Consultation Group (ECG). The ECG will consist of 
elected representatives from across the Group. The Chair is 
an employee and a staff representative and will attend two 
Group Board meetings per year. Non-Executive Directors will 
also be invited to attend each ECG meeting. The purpose of the 
ECG will be as a forum for staff consultation, gathering staff 
opinion and fostering a safe environment in which to generate 
and explore ideas. It is intended that the ECG will be an informal 
channel that will enable staff to share ideas and concerns with 
senior management and the Board on a regular basis.

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CONFLICTS OF INTEREST

BOARD COMMITTEES

In compliance with the requirements of the Companies Act 2006 
regarding Directors’ duties in relation to conflicts of interest, the 
Group’s Articles of Association allow the Board to authorise potential 
conflicts of interest that may arise and to impose such limits as 
it thinks fit. The Company has put in place a Conflicts of Interest 
Policy to deal with conflicts of interest and this was reviewed and 
approved by the Board in June 2018. The Policy sets out the process 
and procedure by which the Board manages potential conflicts of 
interest that may arise at Board level and within Board Committees, 
and within the Group’s Subsidiary Boards. Following this review, the 
Board concluded that the process continued to operate effectively. 
In addition, each Board member is asked to complete, annually, a 
conflicts of interest questionnaire that sets out any situation in 
which they, or their connected persons have, or could have, a direct 
or indirect interest that could conflict with the interests of the 
Company. Any current directorships that they, or their connected 
persons hold, any advisory roles or trusteeships held, together with 
any companies in which they hold more than 1% of the issued share 
capital are also disclosed. 

The Board has delegated authority to a number of permanent 
Committees to deal with matters in accordance with written 
Terms of Reference. The principal Committees of the Board - Audit, 
Remuneration, Group Risk and Nomination and Governance. Subject 
to the exception listed above, on page 66, all comply fully with the 
requirements of the Code. 

All Committees are chaired by an independent Non-Executive 
Director, except the Nomination and Governance Committee which 
is chaired by the Chairman of the Board and comprise a majority 
of independent Non-Executive Directors. Appointments to the 
Committees are made on the recommendation of the Nomination 
and Governance Committee and are for a period of up to three years, 
which may be extended for two further three year periods, provided 
the Director remains independent. The Committees are constituted 
with written Terms of Reference that are reviewed annually to 
ensure that they remain appropriate and reflect any changes in good 
practice and governance. These Terms of Reference are available 
on request from the Company Secretary and can also be found on 
the Company’s website: www.admiralgroup.co.uk. Directors are fully 
informed of all Committee matters by the Committee Chairmen 
reporting on the proceedings of their Committee at the subsequent 
Board meeting. Copies of Committee minutes are also distributed 
to the Board. Committees are authorised to obtain outside legal 
or other independent professional advice if they consider it 
necessary. The Chairman of each Committee attends the Annual 
General Meeting to respond to any shareholder questions that 
might be raised on the Committee’s activities. An evaluation of the 
performance of each Committee against the duties set out in each 
terms of reference is carried out annually.

Admiral Group plc · Annual Report and Accounts 2018

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The Audit Committee

Statement from Karen Green, Chair of the Audit Committee

“ I am pleased to set out in this report an update on the main activities of the  
Audit Committee in 2018.”

The Committee also considered and 
reviewed the Group’s whistleblowing 
policy and the instances of 
whistleblowing that had been raised 
across the Group during the year.

In addition, the Committee continued 
to monitor the appropriateness 
of the Group’s system of risk 
management and internal control, 
including the implementation of the 
Group’s Minimum Control Standards’ 
Framework. This was introduced in 2017 
to provide for a consistent approach 
to the control frameworks deployed 
across the Group as its non-UK motor 
operations have continued to develop. 
The Committee maintained a close 
focus on the UK Motor business and 
also reviewed overseas subsidiaries and 
the Group’s Loans business. 

I hope you find the above summary, and 
the more detailed report, both useful 
and informative.

Karen Green
Chair of the Audit Committee

6 March 2019

DEAR SHAREHOLDER,

This is my first report as Chair of the 
Audit Committee having taken over 
from Colin Holmes, who stepped down 
in December 2018 after serving for 
eight years on the Board, including 
seven years as Audit Chair. I would 
like to thank Colin for his support and 
commitment to ensuring an efficient 
handover process and transition of the 
Chair position to me. To facilitate this, 
I attended the meetings of the Board 
and the Audit Committee as a guest 
from June 2018 and also undertook a 
programme of visits and meetings at 
the Company prior to being appointed 
to the Board and assuming the Chair of 
the Committee in December 2018. 

I am pleased to set out in this report 
an update on the main activities of the 
Audit Committee in 2018, which were 
conducted under the Chairmanship of 
my predecessor until mid-December, 
and hence for the majority of the 
period under review. 

During the year the key areas of focus 
of the Committee have been to provide 
support to the Board in its oversight 
of financial reporting and the control 
environment across the Group. The 
setting of insurance claims reserves to 
ensure consistency with the Group’s 
agreed reserving methodology is 
a key accounting judgement in the 
Group’s financial statements, and 
the Committee continues to place 
considerable focus on this subject. 
The analysis of outstanding claims by 
Management was reviewed alongside 
that of the Groups independent 
actuaries and external auditor. The 
continued uncertainty around the 
Ogden discount rate was kept under 
review by the Committee, along with 

the potential impact of legislative 
changes to the way in which the rate 
is set in the future; the Committee 
received regular updates on the 
progression of the Civil Liability Bill 
and the likely timing of any subsequent 
change to the Ogden discount rate.

The Committee undertook an 
evaluation of the performance of 
the external auditor and concluded 
that Deloitte was working effectively 
as external auditor. The Committee 
spent time considering the audit fee 
proposed for 2018 and discussed with 
Deloitte on the rationale for the year on 
year increase in the fee. The Committee 
also discussed the position in relation 
to its external audit services contract 
and considered the timing of tendering 
for the external audit. 

The Committee also spent 
time considering the results of 
Management’s impairment testing 
of the Group’s investment in its 
US subsidiaries, in particular the 
appropriateness of the underlying 
assumptions and forecasts used, and 
the stresses applied to the forecasts. 

The Committee had regular updates, 
including a separate session, on the 
impact of the introduction of the new 
IFRS 17: Insurance Contracts accounting 
standard to ensure that the Group 
was well prepared and understood 
the implications for the Group of its 
introduction in January 2019. The 
introduction of IFRS 17 has since 
been deferred to January 2022. The 
Committee also spent time considering 
the impact of IFRS 16 leases and the 
changes to the new UK Corporate 
Governance Code as they applied to the 
activities of the Committee.

74

Admiral Group plc · Annual Report and Accounts 2018

MEMBERSHIP

Membership of the Committee at the end 
of the year was: Karen Green (Chair), Owen 
Clarke, Andy Crossley and Mike Brierley, who 
joined the Committee with effect from 5th 
October 2018 having attended meetings 
of the Committee and the Board as a guest 
from August 2018. Two of the committee’s 
members are Fellows of the Institute of 
Chartered Accountants in England and 
Wales. Given the insurance and financial 
services experience of the members of the 
Committee, the Board considers that they 
have a broad range of skills, experience and 
knowledge of the insurance sector, which 
represents the principal market in which 
the Group operates, and also the areas 
of consumer lending in which the Group 
has a small but emerging business, such 
that they are able to effectively analyse, 
challenge and debate the issues that fall 
within the Committee’s remit. The Board is 
satisfied that the Committee as a whole has 
competence relevant to the sector in which 
the Group operates and further considers 
that a number of members have recent 
and relevant financial experience. The 
Company Secretary acts as Secretary to the 
Committee. The Committee meets 
at least four times per year and has an 
agenda linked to events in the Company’s 
financial calendar and other important 
issues that arise throughout the year, which 
fall for consideration by the Committee 
under its remit.

The Committee is kept up to date with 
changes to Accounting Standards and 
relevant developments in financial 
reporting, company law, and the 
various regulatory frameworks through 
presentations from the Group’s external 
auditor, Chief Financial Officer and Company 
Secretary. In addition, members attend 
relevant seminars and conferences provided 
by external bodies. The Terms of Reference 
of the Audit Committee include all the 
matters required under the Code and are 
reviewed annually by the Committee.

Other individuals such as the Chairman of 
the Board, Chief Executive Officer, Chief 
Financial Officer, Chief Risk Officer, Heads 
of Compliance and Internal Audit, and 
representatives of different parts of the 
Group may be invited to attend all or part 
of any meeting as and when appropriate. 
The Chair of the Audit Committee meets 
privately with the Head of Internal Audit 
on a regular basis. The external auditor was 
invited to attend all of the Committee’s 
meetings held in 2018, excepting those 
agenda items when its own performance/
appointment was to be reviewed and 
provision of non-audit services discussed. 
In addition, a private meeting was held 
between members of the Committee and 
the auditor. The Chair also had several 
private meetings with the auditor during 
the year.

The Audit Committee’s primary 
responsibilities are to:

•  Monitor the integrity of the Group’s 
financial statements and any formal 
announcement relating to the Group’s 
financial performance, reviewing any 
significant financial reporting judgements 
which they contain;

•  Keep under review the effectiveness of 

the Company’s internal financial controls, 
internal control and risk management 
systems;

•  Review the Group’s procedures for 

handling allegations from whistleblowers 
and for detecting fraud;

•  Monitor and assess the role and 

effectiveness of the Group’s Internal 
Audit functions in the context of the 
Group’s overall internal control and risk 
management systems;

•  Consider and make recommendations to 
the Board, to be put to shareholders for 
their approval at the AGM, in relation to 
the appointment, reappointment and 
removal of the Group’s external auditor;

•  Review the external auditor’s 

independence and objectivity and the 
effectiveness of the audit process; and

•  Review the policy on the engagement of 

the external auditor to provide non-
audit services, considering the relevant 
regulatory guidance regarding the 
provision of non-audit services by the 
external auditor.

SUMMARY OF KEY ACTIVITIES 
DURING 2018

The agenda for the meetings taking 
place during the year are agreed by the 
Committee Chair and detail the matters 
to be discussed and considered at each 
meeting. The agenda are updated regularly 
to allow for new items to be included. 

During the year the Committee reviewed 
the following:

•  The Annual Report and interim results, 
including key accounting judgements 
and disclosures;

•  The Group Solvency and Financial 

Condition Report;

•  Reports from the Internal Audit 

departments within the Group on 
the effectiveness of the Group’s risk 
management and internal control 
procedures, approval of the 2019 Audit 
Plans, details of key audit findings, and 
actions taken by Management to manage 
and reduce the impact of the risks 
identified;

•  Reports from the external auditor on 

the principal findings from their review 
of the Group’s systems and controls, and 
on their key accounting and audit issues 
and conclusions on the half and full year 
reporting;

•  A report from the Chair of the Group Risk 
Committee on the principal risks faced 
by the Group and the work undertaken by 
the Group Risk Committee to ensure risk 
is appropriately managed;

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The Audit Committee continued

•  Continued updates on the impact 
of the Ogden rate change and the 
potential legislative changes to the 
method of setting the rate in the 
future;

•  Presentations from independent 

actuaries to assist the Committee in 
concluding on the adequacy of the 
Group’s reserves;

• 

Initial impact assessment of IFRS 17, 
the updated standard on insurance 
contract accounting;

•  Reports from Deloitte, the external 
auditor, on their proposed audit 
scope, plan and findings;

•  Proposed external audit fee and the 
drivers of the year on year increase;

•  Confirmation of the external auditor’s 

independence;

•  Performance and effectiveness of the 

Internal Audit department;

•  Significant findings from reports from 
Internal Audit including Management 
responses to the conclusions set out 
in the reports;

•  The effectiveness of the Group’s 
Whistleblowing Policy which sets 
out the arrangements for raising and 
handling allegations from whistle 
blowers and receiving regular reports 
on instances of whistleblowing that 
have been raised;

•  Reports on the controls in place 

in respect of the Group’s overseas 
subsidiaries and in relation to cyber 
security;

•  The Committee also had presentations 
and discussions on a range of other 
important issues including: the impact 
of implementing IFRS 9 and IFRS 15, 
the expected impact of accounting 
changes due to IFRS 16, an update on 
the embedding of the Group Minimum 
Control Standards Framework and 
Solvency II Technical Provisions and 
other Solvency II reporting;

•  The timing and process for tendering 

for the external audit;

• 

• 

Its own Terms of Reference;

Its own effectiveness; and

•  Meetings held with the External 

Auditors without Management being 
present.

SIGNIFICANT ISSUES CONSIDERED 
BY THE COMMITTEE IN RELATION 
TO THE FINANCIAL STATEMENTS

After discussion with both Management 
and the external auditor, the Audit 
Committee determined that the key 
risks of misstatement of the Group’s 
financial statements related to insurance 
liabilities and profit commissions. 

These issues were discussed with 
Management during the year and with 
the external auditor at the time the 
Committee reviewed and agreed the 
external auditor’s Group audit plan; 
when the external auditor reviewed 
the interim financial statements in 
August 2018 and also at the conclusion 
of the external audit of these full year 
financial statements.

VALUATION OF INSURANCE 
CLAIMS RESERVES

Given the important judgements 
involved in estimating outstanding 
claims, the Committee continued 
to spend significant time reviewing 
and challenging the approach and 
methodology adopted by Management 
in setting reserves for insurance 
liabilities in the financial statements to 
ensure that it remained consistent with 
the Group’s stated reserving approach 
to set claims reserves at a prudent level. 

The Committee held separate meetings 
with the Group’s external actuaries, 
Lane Clarke and Peacock (LCP) at which 
there was challenge and debate on 
the best estimates developed by the 
external actuaries. At these meetings 

Management provided further 
information on the reserving levels 
proposed and were challenged by the 
Committee as to their adequacy and 
level of inherent prudence. 

Given the continued uncertainty around 
changes to the Ogden discount rate, the 
Committee kept developments in this 
area under review to ensure that it was 
well prepared to manage any impact on 
its reserves. The Committee received 
regular updates on the progression of 
the Civil Liability Bill intended to reform 
whiplash claims and the calculation of 
the Ogden discount rate through the 
various Parliamentary stages and the 
associated timing considerations for 
any future changes to the Ogden rate. 
The Civil Liability Bill was passed on 21 
November 2018 and received Royal 
Assent on 20 December 2018. The 
latest date for the new Ogden discount 
rate to be announced is 6 August 2019. 
The Committee has considered and is 
satisfied that, despite the considerable 
uncertainty that remains in relation to 
the new rate, a 0% Ogden rate reflects an 
appropriate best estimate assumption 
for the 2018 financial statements. 

Whilst acknowledging that the setting 
of reserves for claims which will settle in 
the future, is a complex and judgmental 
area and having had the opportunity 
at the separate meetings referred 
to above to consider and question 
the recommended best estimates, 
the Committee is satisfied that an 
appropriate process has been followed 
and that there has been sufficient 
scrutiny, challenge and debate to give 
confidence that the reserving levels set 
provide an appropriate margin above 
best estimates, noting the continued 
high level of prudence that remains 
within the reserves. 

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Admiral Group plc · Annual Report and Accounts 2018

The Committee also received an update 
from the auditor regarding the procedures 
it had used to test Management’s 
methodology in setting the reserves and 
considered the auditor’s assertion that it 
had challenged the reserving approach 
taken by Management and was satisfied 
with Management’s assumptions and 
that the Group’s approach to setting 
reserves was in compliance with current 
accounting standards.

IMPAIRMENT TESTING ON 
THE GROUP’S INVESTMENT IN 
SUBSIDIARIES

The Committee reviewed and challenged 
the results of Management’s impairment 
testing of the Group’s investment in 
subsidiaries, performed where indicators of 
impairment were present. An impairment  
of £32.9 million has been recognised in 
relation to the Group’s investment in its US 
price comparison business, Compare.com.

The impairment reflected the reduction 
of the previous carrying amount of £66 
million of the Group’s investment to its 
recoverable amount, being its value in use. 
The Committee reviewed and challenged 
the cash-flows supporting the value in 
use calculations, including the underlying 
financial forecasts supporting the cash- 
flows and the stresses applied to Compare.
com’s long term plan, which were revised 
following a review in the second half of 
2018. Key assumptions within the financial 
forecasts and cash-flows were challenged, 
including the discount rate and currency 
rates applied to the cash-flows.  
The Committee also heard from its auditor 
on the results of its audit tests performed  
on the impairment analysis. 

The Committee was comfortable that 
Management performed a thorough and 
robust process in line with the relevant 
accounting standard and agreed with the 
proposed reduction in carrying value of  
the investment. 

PROFIT COMMISSION

The Committee considered the impact on 
profit commission income of future changes 
in claims reserves as the recognition of 
this income is dependent on the loss ratio 
booked in the financial statements and 
cash receivable is dependent on actuarial 
projections of ultimate loss ratios. The 
Committee remained satisfied that profit 
commission was correctly accounted for by 
the Group and was in accordance with the 
contractual arrangements that were in place.

The Audit Committee considered the 
auditor’s overall findings on this area which 
indicated that it considered the profit 
commission recognised was appropriate in 
the context of the financial statements as 
a whole.

The Committee is also satisfied that the 
significant assumptions used for determining 
the value of assets and liabilities have been 
appropriately scrutinised, challenged and 
are sufficiently robust. 

NON-AUDIT FEES

The Committee reviewed and approved its 
policy on non-audit services in February 
2018 and was satisfied that it was aligned 
with current regulatory guidance. Under the 
policy, the Group’s statutory auditor would 
only be engaged to carry out non-audit work 
in exceptional circumstances or where there 
was a regulatory or tax authority request 
and where agreed by the Committee.

Unless required by law, regulatory or 
tax authority non-audit services will: a) 
be subject to prior approval from the 
Committee and b) in aggregate, shall 
not cost more than 70% of the average 
statutory audit fee for the past three 
financial years. In considering whether 
to approve such non-audit services, the 
Committee shall ensure that:

MISSTATEMENTS

•  There is no direct effect, or in the view 

No material unadjusted audit differences 
were reported by the external auditor. The 
Committee confirms that it is satisfied that 
the auditor has fulfilled its responsibilities 
with diligence and professional scepticism.

After reviewing the presentations and reports 
from Management and consulting where 
necessary with the auditor, the Committee 
is satisfied that the financial statements 
appropriately address the critical judgements 
and key estimates (both in respect to the 
amounts reported and the disclosures). 

of an objective, reasonable and informed 
third party, would have an inconsequential 
effect, on the audit services on the 
Group’s financial statements;

•  The estimation of the effect on the 

financial statements is comprehensively 
documented and explained in a report to 
the Committee;

•  The non-audit services provided comply 
with the principle of independence; and

•  The audit firm must not place significant 
reliance on the output of the non-audit 
services for the audit work.

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The Audit Committee continued

The Committee will continue to monitor 
regulatory developments in this area 
to ensure that its policy on non-audit 
fees adheres to current guidance and 
best practice.

EFFECTIVENESS OF THE EXTERNAL 
AUDIT PROCESS

The Committee undertakes an annual 
review to assess the independence 
and objectivity of the external auditor 
and the effectiveness of the audit 
process, taking into consideration 
relevant professional and regulatory 
requirements, the progress achieved 
against the agreed audit plan, and the 
competence with which the auditor 
handled the key accounting and audit 
judgments. Following this review the 
Committee concluded that the auditor, 
Deloitte LLP, remained independent and 
provided a service that was robust and 
fit for purpose. 

AUDIT FEE

During 2018, the Committee reviewed 
and approved the audit fee proposal 
for the 2018 year-end Group audit. 
The agreed fee for the audit and other 
assurance-related services for 2018 is 
£869,000. This compares to a fee agreed 
for 2017 of £490,000.

The Committee approved the fee 
increase having discussed the rationale 
for the costs proposed given the growth 
in and changes to the Group, and also 
any potential inefficiencies within the 
audit process. 

AUDIT TENDER

The Group last completed an audit 
tender in 2016 when, following the 
completion of a transparent and 
independent audit tender process, 
Deloitte LLP were recommended to 
shareholders as the Group’s auditor at 
the AGM in April 2016 and a resolution 
passed to that effect.

During the year, the Committee 
reviewed the arrangements with 
the current external auditor and 
considered whether it was appropriate 
to initiate a tender process in order 
that the current arrangements could 
be reviewed against those offered by 
other audit firms in the market. The 
Committee concluded that it would 
initiate a tender process in 2020 for an 
appointment (or reappointment) to be 
made with effect from 2021, coinciding 
with the rotation of the current audit 
partner. However, the Committee will 
keep under review the results of the 
various reviews and consultations on 
the audit services market and may 
reconsider the tender timetable 
and process if appropriate. As the 
Committee has primary responsibility 
for conducting the tender process 
and making recommendations to the 
Board, regarding the appointment, 
reappointment and removal of the 
external auditor, the Committee will 
lead the proposed tender process. The 
Committee intends to engage with the 
Group’s major shareholders to get their 
views on the firms that will be invited 
to participate in the tender and the 
timetable that has been agreed for the 
tender process.

The Committee confirms it is in 
compliance with the provisions of the 
Statutory Audit Services for Large 
Companies Market Investigation Order 
2014 with regard to the requirement for 
formal tendering every ten years and 
partner rotation every five years.

INTERNAL AUDIT 

Except for two additional Audit 
Committee meetings that were called 
at short notice and held in February 
and August 2018, the Group Head 
of Internal Audit attended all Audit 
Committee meetings and provided a 
range of presentations and papers to 
the Committee, through which the 
Committee monitors the effectiveness 
of the Group’s internal controls. The 
Committee reviewed and approved the 
Group Internal Audit Terms of Reference 
which set out the role; objectives; 
reporting lines and accountability; 
authority; independence; and 
objectivity of the Internal Audit 
function. The role and competence of 
each Internal Audit function across the 
Group was also assessed and considered 
by the Committee. The Group Head 
of Internal Audit continues to have 
responsibility to ensure the quality 
of the Internal Audit activities in the 
Group’s overseas locations. 

Following the external quality 
assessment of Internal Audit carried 
out last year, the recommendations 
to enhance further the efficiency and 
effectiveness of the internal audit 
function that came out of that review 
were considered and implemented. 

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Admiral Group plc · Annual Report and Accounts 2018

COMMITTEE EFFECTIVENESS REVIEW

As part of the Committee’s detailed annual 
review of its performance and processes, 
each Committee member completed a 
comprehensive questionnaire designed 
to provide objective assessment of the 
Committee’s performance, including its 
effectiveness in monitoring internal and 
external audit. The Committee discussed 
the results of the review at the meeting in 
December and it was concluded that, overall, 
the Committee and the audit process were 
effective; that the Committee had full 
access to all the information it required; 
that the Committee had appropriate Terms 
of Reference; and that it was adequately 
discharging its responsibilities.

Members of the Committee also receive 
all issued audit reports, enabling them 
to challenge the reports’ content and 
related recommendations. The Committee 
approves the Internal Audit programmes 
at the start of each calendar year whilst 
the effectiveness and workload of the 
Internal Audit functions and the adequacy 
of available resources are monitored 
throughout the year. The former Chair of 
the Committee also regularly met with the 
Group Head of Internal Audit during 
the year.

In accordance with agreed parameters, the 
overseas operations in Spain, Italy and the 
US have their own locally-based internal 
auditors, who report to their respective 
country heads. All reports are evaluated 
by the Group Head of Internal Audit to 
ensure the quality and effectiveness of 
the reported findings. In addition, the 
UK Internal Audit department carries 
out high level governance reviews of all 
foreign operations, assessing the internal 
control frameworks and system of risk 
management. The overseas internal 
auditors attend Committee meetings 
periodically and the Committee received 
an update from the internal auditor of the 
Group’s insurance business in Italy on the 
activities of the audit function and the 
audit reports and recommendations that 
had been issued. The CEO from the Group’s 
loans business also attended a Committee 
meeting to provide an update on the 
interaction with Group Internal Audit and 
the key findings and recommendations from 
audits completed on the loans business. 

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The Group Risk Committee

Statement from Jean Park, Chair of the Group Risk Committee

“ The Committee oversaw the successful implementation of the Group conduct 
risk framework with positive results.” 

monitored by the Committee, with  
a focus on the strategic options to  
fund the growing business in 2018  
and beyond.

The Committee oversaw the successful 
implementation of the Group conduct 
risk framework with positive results. 
The ongoing focus on monitoring and 
reporting customer outcome risks 
has included enhanced reporting to 
demonstrate compliance against 
the Group minimum standards. This 
builds on the levels of compliance 
resources and monitoring that all Group 
firms must apply to their respective 
regulatory obligations.

I look forward to continuing the good  
work this year.

Jean Park
Chair of the 
Group Risk 
Committee 

6 March 
2019

DEAR SHAREHOLDER,

During the year the Committee 
reviewed the Board’s risk strategy 
and risk appetite across the Group. 
This included updates on the UK and 
international businesses as a key 
part of the Group’s Enterprise Risk 
Management Framework (‘ERMF’). A 
further refresh to the suite of Key Risk 
Indicators with associated triggers and 
limits was completed. These updates 
have improved the effectiveness of the 
Committee by placing greater focus on 
the main risks affecting the business.

The Group implemented the enhanced 
project governance framework, 
enabling the Committee to focus on 
the projects which are material to the 
Group. The Committee oversaw the key 
developments to major projects, with 
regular updates provided throughout 
the year. Several reviews were actioned 
as requested by the Committee. In 
particular, the Group IT strategy and 
IT security programmes have been 
regularly reviewed and challenged 
throughout 2018, as well as the work 
to ensure the Group was compliant 
for the GDPR go-live date in May. The 
Committee also devoted time to the 
work on Brexit which resulted in the 
successful establishment of two new 
legal entities, ensuring the European 
business continues to be written within 
the Group.

A significant amount of time has 
continued to be dedicated to 
developing the Group’s Partial Internal 
Model for quantifying the Group’s risk 
exposure. Having approved a change 
to the model scope in late 2017, much 
of 2018 focussed on reviewing and 
challenging the new components of the 

Partial Internal Model. The Committee 
continues to engage with the relevant 
regulators as a key demonstration of 
the Group’s ongoing use of the model 
and in preparation for the formal IMAP 
application. 

The Group continues to maintain a 
regulatory capital add-on to cover 
risks not captured within the standard 
formula. The Group also continues 
to make use of Undertaking Specific 
Parameters (USP’s) and the Volatility 
Adjustment (VA) across its entities, 
where appropriate. The Committee has 
also reviewed the Group’s proposed 
dividend level, capital plan and capital 
buffer in line with the capital policy. 
The review considered a number 
of scenarios including the ongoing 
uncertainty associated with the  
Ogden rate. 

The Committee challenged and 
reviewed the setting of and outputs 
from the regular stress and scenario 
testing and reverse stress testing. The 
output was incorporated into the Own 
Risk and Solvency Assessment (‘ORSA’) 
report for 2018, which the Committee 
also reviewed and recommended to the 
Board for approval.

The Committee continues to focus on 
key operational risks that affect the 
Group. The governance of the risk event 
process has been enhanced, providing 
greater assurance to the Committee 
regarding the management of major risk 
events. The Committee has continued 
to spend time reviewing any major risk 
events reported during the year as per 
the Group Risk Management Policy.

The development and growth of 
the Loans business continues to be 

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Admiral Group plc · Annual Report and Accounts 2018

Summary of Key Activities in 2018

Reviewed the Group’s updated  
risk strategy, risk appetite and 
associated triggers and limits in the 
context of the Group’s agreed 
strategic objectives

Reviewed the Group’s proposed 
dividend level, capital plan and capital 
buffer in line with the capital policy

Reviewed the updated USP application 
submitted to the Gibraltar regulator

Considered the adequacy of risk 
mitigation measures and contingency 
plans including a review of the Group’s 
reinsurance provisions

Received regular risk monitoring 
reports on performance of Key Risk 
Indicators within the overall risk 
management framework

Received regular updates in relation to 
key programmes of work including IT 
Strategy, IT Security, GDPR and Brexit 
as part of the Group’s enhanced project 
governance framework

D 
U 
R 
I 
N 
G 

T 
H 
E 

Y 
E 
A 
R 

T 
H 
E

C

O 
M

M 
I 
T 
T 
E 
E 
…

Recieved an additional, out of 
cuycle, short ORSA report as part of 
a review into the risks associated 
with Loans business

Received regular monitoring reports 
on customer outcome risk and 
complaint handling and reviewed 
updates to the Group Minimum 
Standards and Policy Framework

Reviewed the Group’s regulatory 
capital add-on application as part of 
Solvency II capital requirements

Through stress and scenario testing 
and reverse stress testing, considered 
in-depth analysis of a number of the 
Group’s most significant risk areas, 
including the potential risks arising 
from Brexit

Recommend to the Board approval  
of the 2018 ORSA Report prior to 
submission to the regulator and 
approved the ORSA policy

Received updates on the impact  
of a number of notifiable risk events 
throughout 2018

Received regular updates in relation to 
ongoing and potential legal and 
regulatory changes, including the Civil 
Liability Bill and the potential change 
to the Ogden discount rate

Admiral Group plc · Annual Report and Accounts 2018

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Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany Overview  
  
  
  
Corporate Governance
The Group Risk Committee continued

COMPOSITION OF THE  
GROUP RISK COMMITTEE

•  Reviewing compliance with Group 

policies;

Membership at the end of the year 
was: Annette Court, Jean Park (Chair) 
and Manning Rountree. The Company 
Secretary acts as Secretary to the 
Committee.

The Committee met 5 times during  
the year.

DUTIES AND RESPONSIBILITIES OF 
THE GROUP RISK COMMITTEE

The duties and responsibilities of the 
Committee are set out in Terms of 
Reference that were reviewed during 
the year and approved by the Board in 
September 2018.

The responsibilities of the Committee  
can be summarised as:

•  Oversee the development, 

implementation and maintenance 
of the Group’s overall Risk 
Management Framework and ensure 
that it is in line with emerging 
regulatory, corporate governance and 
best practice guidelines;

•  Monitoring the Group’s prudential risk 
exposure, which includes ensuring 
that the Group’s capital resources 
and liquidity profile are appropriate 
to its needs whilst meeting minimum 
regulatory requirements, including 
overseeing and challenging the 
design and execution of the Group’s 
stress and scenario testing;

•  Monitoring the Group’s current and 

future conduct risk exposure;

•  Ensuring the adequacy and 

effectiveness of the Group’s data 
protection systems and controls;

•  Monitoring the adequacy and 
effectiveness of the Group’s 
Compliance functions;

•  Reviewing the Group’s compliance 

with Solvency II;

•  Considering and recommending to 
the Board for approval the Group’s 
risk appetite, including any changes 
to the appetite for each material type 
of risk faced by the Group;

•  Approving the annual plans for the 

Group Risk and Compliance functions 
which include reviewing regulatory 
developments and regular meetings 
with the PRA and FCA;

•  Review the ORSA report each year with 
recommendations being provided to 
the Group Board for approval;

•  Review and approve the Solvency 
II Actuarial Function Reports on 
Reinsurance and Underwriting 
each year; and

•  Review and approve the 

Remuneration report from the CRO  
to the Remuneration Committee.

The Committee Chairperson reports 
formally to the Board on its proceedings 
after each meeting on all matters within 
its duties and responsibilities, as set 
out in previously circulated minutes to 
the Board. The Committee Chairperson 
also reports on the activities of the 
Committee in a formal written report 
that is submitted to and discussed by 
the Board annually.

The work of the Committee is supported 
by more detailed work undertaken 
by executive Risk Management 
Committees in each of the Group’s 
operational entities. At each meeting, 
the Risk Management Committees 
consider significant movements in the 
operation’s risk profile, any risks that 
have arisen and any emerging risks. 
Risk Management Committees also 
assess and monitor any regulatory 
issues, ensuring that their resolution 
and the action taken are appropriately 
recorded. The Risk Management 

Committees receive regular information 
on Conduct Risk, such as complaint 
handling reports and other related 
management information. The Group 
Risk Management function reviews and 
collates information from across the 
group for consideration by the GRC.

INTERNAL CONTROL AND RISK 
MANAGEMENT STATEMENT

The Board is ultimately responsible for 
the Group’s system of risk management 
and internal control and, through the 
Audit Committee, has reviewed the 
effectiveness of this system.

The system of risk management 
and internal control over insurance, 
operational, market, credit and group 
risks is designed to manage rather than 
eliminate the risk of failure to achieve 
business objectives and breaches of 
risk appetites and can only provide 
reasonable and not absolute assurance 
against material misstatement or loss.

The Board is of the view that there is 
an ongoing process for identifying, 
evaluating and managing the Group’s 
risks and internal controls; that it has 
been in place for the year ended 31 
December 2018; and that, up to the 
date of approval of the Annual Report 
and Accounts, it is regularly reviewed by 
the Board and accords with the internal 
control guidance for Directors provided 
in the UK Corporate Governance Code.

The Board confirms that it has 
performed a robust assessment of the 
Group’s principal risks. These risks, along 
with explanations of how they are being 
managed and mitigated, are included in 
the strategic report on page 52.

The Board is responsible for determining 
the nature and extent of the principal 
risks it is willing to take in achieving 
its strategic objectives. The Board 
meets at least seven times a year to 

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Admiral Group plc · Annual Report and Accounts 2018

discuss the direction of the company 
and provide oversight of the Group’s 
risk management and internal control 
systems. The role and responsibilities 
of the Board are documented within 
their Terms of Reference and these are 
reviewed annually.

The ‘second line of defence’ describes 
the Committees and functions that are 
in place to provide an oversight of the 
effective operation of the internal control 
framework. The Group Risk Department 
and the Compliance functions are part of 
the second line of defence.

A key element of the control system is 
that the Board meets regularly with a 
formal schedule of matters reserved 
to it for decision and has put in place 
an organisational structure with clearly 
defined lines of responsibility including 
those matters reserved for its 
subsidiary boards.

As described above, in order to ensure 
these responsibilities are properly 
discharged, the Board has delegated 
to the Audit Committee to keep under 
review the adequacy and effectiveness 
of the Company’s internal financial 
controls, internal control and risk 
management systems.

The Board has delegated the 
development, implementation and 
maintenance of the Group’s overall 
risk management framework to the 
Group Risk Committee (“GRC”). The GRC 
reports on its activities to the Board 
and the Audit Committee, supporting 
the overall assurance provided by the 
Audit Committee that the Group’s 
internal control, risk management 
and compliance systems continue to 
operate effectively.

The Group has a ‘three lines of defence’ 
approach to Internal Control, including 
those controls that relate to the financial 
reporting process. The Board recognises 
that the day-to- day responsibility for 
implementing policies lies with the senior 
management, the ‘first line of defence’, 
whose operational decisions must take 
into account risk and how this can be 
controlled effectively.

The Group Risk Department defines and 
prescribes the insurance, operational, 
market, credit and group risk 
assessment processes for the business. 
It performs second line reviews, 
including of the capital modelling 
and business planning processes, and 
undertakes regular reviews of all risks in 
conjunction with Management, with the 
results of these reviews recorded in risk 
registers collated centrally on the Group 
risk management system. Furthermore, 
Group Risk records any actual losses or 
near misses that occur as a consequence 
of the crystallisation of risk and analyses 
the sufficiency of the action taken to 
avoid reoccurrence.

The Chief Risk Officer has responsibility 
for ensuring that managers are aware 
of their risk management obligations, 
providing them with support and advice, 
and ensuring that risk management 
strategies are properly communicated. 
Reports are produced showing the 
most significant risks identified and the 
controls in place. Internal Audit uses the 
risk registers to plan and inform their 
programme of audits around the most 
significant risks to the Group to ensure 
that the prescribed controls are in place 
and are operating effectively.

The Group Compliance function provide 
oversight and review of the first line of 
defence’s compliance with designated 
control activities, providing regular 
reports to the Group Risk Committee.

The ‘third line of defence’ describes 
the independent assurance provided 
by the Audit Committee and the Group 

Internal Audit function that reports 
to that Committee. Internal Audit 
undertakes a programme of risk-based 
audits covering all aspects of both the 
first and second lines of defence. The 
findings from these audits are reported 
to all three lines, i.e. Management, the 
executive and oversight Committees, 
and the Audit Committee.

The subsidiary boards, Group Risk 
Committee, UK Risk Management 
Committee and other UK and overseas 
Risk Committees receive reports setting 
out key performance and risk indicators 
and consider possible control issues 
brought to their attention by early 
warning mechanisms that are 
embedded within the operational units. 
They, together with the Audit 
Committee, also receive regular reports 
from the Internal Audit function, which 
include recommendations for 
improvement of the control and 
operational environment. The Chair of 
the Group Risk Committee provides a 
comprehensive written report to the 
Board of the activities carried out by the 
Committee on an annual basis. In 
addition, the Board receives reports 
from the Chair of the Audit Committee 
as to its activities, together with copies 
of the minutes from the subsidiary 
board meetings and the GRC and 
Audit Committee.

The Audit Committee’s ability to 
provide the appropriate assurance to 
the Board depends on the provision of 
periodic and independent confirmation, 
primarily by Internal Audit, that the 
controls established by Management 
are operating effectively and where 
necessary provides a high-level 
challenge to the steps being taken 
by the GRC to implement the risk 
management strategy.

Admiral Group plc · Annual Report and Accounts 2018

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Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewCorporate Governance
The Group Risk Committee continued

VIABILITY

In accordance with provision C.2.2 of the 
2016 UK Corporate Governance Code, the 
Directors have assessed the prospect of 
the Company over a longer period than 
the 12 months required by the ‘Going 
Concern’ provision. The Board reviews five 
year financial projections twice each year 
and approves a one year financial budget 
for the forthcoming twelve months. They 
conducted this review for a period of 
three years to July 2021. An ‘Own Risk and 
Solvency Assessment’ (ORSA) process 
is undertaken annually, which sets out a 
detailed consideration of the main risks 
facing the Group over a three-year time 
horizon and also considers current and 
projected levels of solvency and liquidity 
over the period. The ORSA is the main 
source of evidence used by the Board 
to assess viability, given the additional 
uncertainty inherent in projecting 
beyond a three year period, and as such 
the assessment of viability has been 
performed over a three year period. 

The principal risks and uncertainties 
faced by the Group are set out on pages 
52 to 57 and note 7h to the financial 
statements sets out the Group’s 
objectives, policies and procedures for 
managing financial assets and liabilities.

Quantitative and qualitative assessments 
of risks are performed as part of the ORSA 
process. The quantitative assessment (in 
line with the Group’s capital and solvency 
projections) considers how the regulatory 
capital requirements, economic capital 
needs, own funds and the solvency 
position of the Company is projected 
to change over the three year time 
horizon. It also includes a series of stress 
tests which assess the Group’s principal 
risks and uncertainties, identifying and 
quantifying the operational, financial 
and solvency impacts of these stresses 
alongside potential mitigating factors 
and management actions. Reverse stress 
tests are also considered as part of the 
ORSA process to assess the potential risks 
to Admiral’s viability.

The results of the stress tests form 
part of the process to set the Group’s 
capital risk appetite, which ensures that 
a buffer on top of the Group’s regulatory 
capital requirement is held to protect 
its capital position against shocks and 
stresses. As part of the ORSA process, key 
strategic decisions including the setting 
of dividend payments considers the 
solvency impact against the capital risk 
appetite. Refer to the Strategic report 
for information on sensitivities to the 
reported 2018 solvency ratio position.

The threat of Brexit to the viability of 
the insurance and price comparison 
businesses in Europe has been mitigated 
through the restructuring of those 
businesses and the establishment of new 
insurance and intermediary companies 
in Spain. Portfolio transfers have been 
implemented to ensure ongoing services 
for existing and future customers in 
Europe. In the UK, preparations are well 
advanced for the provision of Green Cards 
to customers for travel in Europe, supply 
chain changes and communications 
to customers. We remain reliant 
on the regulatory assurances given 
regarding the timely conclusion of 
Brexit negotiations and associated UK 
law changes by government in order to 
continue business in the UK and Gibraltar, 
without the need to implement planned 
mitigating actions.

Based on the results of this analysis, the 
Directors have a reasonable expectation 
that the Company will be able to continue 
in operation and meet its liabilities as 
they fall due over this three year period.

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Admiral Group plc · Annual Report and Accounts 2018

The Nomination and 
Governance Committee

Statement from Annette Court, Chairman of the Nomination and Governance Committee

“ Implementation of the recommendations contained in the external review of the Group’s 
governance arrangements remained a key area of focus for the Committee during the year.”

Dear Shareholder,

The Committee received regular updates 
from management on the implementation 
of the recommendations and considered 
and approved, in November 2018, the 
closure of the internal project that had been 
formed to implement the actions that had 
come out of the external review and which 
were designed to strengthen the Group’s 
existing governance arrangements. This 
will be followed up by a review of how this is 
operating in practice in 2019.

In keeping with its remit to review regularly 
the composition and experience of the 
Board, succession planning at Group and 
subsidiary level occupied most of the 
Committee’s time during the year. Following 
a robust and transparent recruitment 
process led by the Committee, Mike Brierley 
joined the Board as a Non-Executive Director 
and member of Audit Committee in October 
2018. Mike was also appointed Chairman 
of the Group’s subsidiary, Admiral Financial 
Services Limited (AFSL), which is the 
company through which the Group’s loans 
business is written.

With Colin Holmes stepping down from 
the Board and as Audit Committee Chair in 
December 2018, the process of recruiting a 
replacement began earlier in the year. The 
Committee carried out an assessment of 
the requirements for the role and initiated 
a comprehensive recruitment process 
to identify the person with the requisite 
skill set and experience to fulfil the role. 
Following completion of this process, Karen 
Green was appointed as Non-Executive 
Director and Chair of the Audit Committee 
with effect from December 2018. The 

appointment of both Mike and Karen 
further enhances the range of skills, breadth 
of experience and diversity around the 
Board table. The Committee will keep under 
review whether it is appropriate in the next 
12 to 24 months to begin the search for 
another Director with digital expertise.

Following the issue of the revised 
Corporate Governance Code in July 2018, 
the Committee spent time considering 
the enhanced reporting requirements that 
will be applicable for the Committee next 
year, when reporting on the Committee’s 
activities in 2019, particularly as regards 
the Group’s policy on diversity and inclusion, 
gender balance of the Group’s senior 
management and their direct reports and 
the approach to succession planning.

In line with the requirements of Solvency II, 
the Senior Insurance Manager Regime, and 
in accordance with the Group’s Fit and 
Proper Policy, I also carried out the process 
of assessment for every person who 
performs a key function to ensure 
they meet the requirements in terms 
of qualifications, capability, honesty 
and integrity.

Annette Court
Chairman of the Nomination and 
Governance Committee

6 March 2019

Admiral Group plc · Annual Report and Accounts 2018

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Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewCorporate Governance
The Nomination and 
Governance Committee continued

MEMBERSHIP

The membership of the Committee 
at the year-end was Annette Court 
(Chair), Owen Clarke and Justine 
Roberts, who was appointed following 
Colin Holmes stepping down from the 
Committee in December 2018. The 
Company Secretary acts as Secretary 
to the Committee. The Committee 
invites the Chief Executive and/or 
the Chief Financial Officer to attend 
meetings when it deems appropriate. 
The Committee met formally on five 
occasions in 2018. In addition, members 
of the Committee corresponded and 
met informally on a number of occasions 
to consider and meet with individuals 
that the Committee had identified as 
possible candidates to join the Board. 

BOARD COMPOSITION AND 
CHANGES

The Committee leads the process for 
making appointments to the Board or 
where the appointee is likely to become 
a Board member. The Committee 
ensures there is a formal, rigorous 
and transparent process for the 
appointment of new Directors to the 
Board embracing a full evaluation of 
the skills, knowledge and experience 
required of Directors. The Committee 
also ensures plans are in place for 
orderly succession for appointments to 
the Board and reviews the succession 
plans for other senior management 
positions. Responsibility for making 
senior management appointments rests 
with the Chief Executive. 

Following the appointment of Andy 
Crossley in February 2018 and in line 
with the Group’s policy of recruiting 
well ahead of impending retirements to 
maintain consistency of Board dynamics, 
the Committee developed appropriate 
specifications for two new Non-
Executive Director roles and identified 
the required skills and experience 
required. The Board initiated a search 
for two new Non-Executive Directors 
in 2018. The firm engaged external 

recruitment consultants, Russell 
Reynolds Associates (RRA), to lead the 
recruitment process for Karen and Mike. 
RRA has no connection to the Group.

Following this process, the Committee 
identified Mike Brierley as best placed 
to fill the role of Non-Executive Director 
and Chairman of AFSL and Karen Green 
as Non-Executive Director and Audit 
Committee Chair.

Mike Brierley has 35 years’ experience in 
Chief Financial Officer (CFO) roles within 
the financial services industry. Most 
recently Mike was CFO of Metro Bank 
plc between 2009 and 2018, helping 
lead the business from start-up to a 
profitable FTSE 250 bank. He has been 
a director of Barclaycard responsible 
for business risk and, between 1999 
and 2006, held a variety of roles with 
Capital One Bank (Europe) plc including 
CFO Europe, CFO UK and Managing Vice 
President and Chief Enterprise Risk 
Officer Europe. Mike is a Fellow of The 
Institute of Chartered Accountants in 
England and Wales (FCA).

Karen Green has substantial financial 
services experience including 
investment banking, private equity and 
insurance, most recently as the Chief 
Executive of Aspen UK, which comprised 
the UK insurance and reinsurance 
companies of Aspen Insurance Holdings 
for over 6 years. She also held a number 
of other senior positions at Aspen 
including Group Head of Strategy, 
Corporate Development and Office of 
the Group CEO. Prior to that, she held 
various senior corporate finance, M&A 
and private equity roles at GE Capital 
Europe and then MMC Capital (now 
Stonepoint Capital) having started 
her career as an investment banker at 
Baring Brothers and then Schroders. She 
is currently a Non-Executive Director of 
Phoenix Holdings Group plc, the Council 
of Lloyd’s of London and Deputy Chair 
and Acting Chair of Aspen Managing 
Agency Ltd.

Each Committee member met 
separately with Mike and Karen 
and agreed that they would bring 
invaluable experience to the Board. 
The Board approved the Committee’s 
recommendations and following 
regulatory approval Mike was formally 
appointed to the Board with effect from 
5 October 2018 and Karen with effect 
from 14 December 2018.

SUCCESSION PLANNING AND 
TALENT MANAGEMENT 

Talent management continues to be a 
key area of focus and the Board, at its 
meeting in June 2018, considered talent 
management within the Group and 
identified where there were individuals 
who, with further experience and 
guidance, might be capable of moving 
into particular senior management 
roles. There have also been several 
Non-Executive-Director-only sessions 
during which the Group’s internal 
talent management capabilities have 
been discussed and considered. The 
Committee remains satisfied that 
succession plans for Directors and 
senior management are in place to 
ensure the continued ability of the 
Group to implement strategy and 
compete effectively in the markets in 
which it operates.

GENDER AND DIVERSITY

Given women constitute 40% of our plc 
Board, the Group has already exceeded 
the target set by both Lord Davies 
in his report; Women on Boards, and 
the Hampton Alexander Review (that 
builds on the Davies Review), which 
encourages FTSE 350 companies to 
achieve at least 33% women on Boards 
by 2020. The Group is close (29%) to 
meeting the Hampton Alexander Review 
target of 33% women’s representation 
across Executive Committees below 
Board level and direct reports to 
those Committees, as shown by the 
gender diversity table on page 108. 
In June 2018 the Board reviewed the 
requirements of the Parker Review’s 

86

Admiral Group plc · Annual Report and Accounts 2018

final report on ethnic diversity. The Board 
considered the composition of its Group 
and subsidiary Boards, the initiatives that 
are being implemented to increase diversity 
and discussed how measures to develop a 
diverse pipeline of talent as regards Board 
appointments could be developed and 
monitored. However, the Group remains 
strongly supportive of the principle of 
boardroom diversity, of which gender and 
ethnicity are important, but not the only, 
aspects. What is important is diversity of 
thought, experience and approach and 
each new appointment must complement 
what already exists at the Board table. 
Accordingly, appointments will always be 
made on merit against objective criteria, 
including diversity and gender, and not just 
to achieve an externally prescribed number.

In addition, in 2018 the Group signed up 
to the Women in Finance Charter which 
is a government initiative to see gender 
balance at all levels across financial services 
firms and encourages participating firms 
to support the progression of women into 
senior roles in the sector by focusing on the 
executive pipeline and the mid-tier level of 
management. The Group is committed to 
meeting the target of 40% women in the 
Senior Executive team by December 2023.

In 2018 the Chairman and CEO also signed 
up to the 30% Club, which aims to develop 
a diverse pool of talent for all businesses 
through the efforts of its Chair and CEO 
members who are committed to better 
gender balance at all levels of their 
organisations with a minimum target of 30% 
women at senior management level by 2020.

The Group remains committed to 
providing equal opportunities, eliminating 
discrimination, and encouraging diversity 
amongst its workforce both in the UK and 
overseas. A breakdown of the gender of 
Directors and senior employees at the end 
of the financial year together with details of 
the Group’s Equality, Diversity and Dignity 
at Work Policy are set out in the Directors’ 
Report on page 108.

The Group’s gender pay gap is already 
materially lower than the UK average and 
the industry average for the financial 
services sector, however, the Group 
remains committed to reducing it further 
through a number of initiatives that are 
being introduced to address the current 
imbalance of men and women at differing 
levels of the business.

Pride

Our continued sponsorship of Pride 
Cymru, South Wales’ biggest celebration 
of LGBT+ equality and diversity, 
illustrates our celebration of the LGBT+ 
community and our recognition of the 
contribution they have made to Admiral. 
We have sponsored Pride Cymru in some 
way since 2004 and we have participated 
in the annual Pride march for the last 
three years. 

Many of our staff attend this event and 
memories and photos from the event 
are shared in Column, our monthly 
newsletter and on Atlas, inspiring our 

staff to take pride in diversity. In 2018 
over 30 staff, plus families and friends, 
represented Admiral in the parade 
before the event and our choir and an 
Admiral staff member’s band performed 
on the stage. 

Rhys, from our training department 
regularly attends the event. Here is 
what he had to say, “I love that the 
company I work for sponsors Pride 
Cymru and I’m really proud that we 
celebrate sexual diversity.” And a 
member of staff who represented 
Admiral at this year’s parade said,  

“I loved walking with my friends from my 
Admiral family and I was very proud to 
carry the Admiral banner. It was good to 
support such a fantastic cause”.

Staff were inspired to form a 
LGBT+ network off the back of our 
participation in the parade when last 
year, those representing Admiral in the 
parade decided to keep in touch and 
they regularly organise meet ups and 
events together.

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The Remuneration 
Committee

A Statement to Shareholders from the Chairman of the Remuneration Committee

“ Admiral has a remuneration structure which reinforces our unique culture and creates 
strong alignment with our shareholders.”

•  Geraint Jones received his award of 
5,000 salary shares, equivalent to 
£98,225. In line with policy, these 
shares will vest after three years 
subject to continued employment. An 
additional two-year holding period 
will apply and malus and clawback 
provisions will apply during the 
vesting and holding periods. Further 
details on these shares can be found 
on page 91;

DEAR SHAREHOLDER,

I am pleased to introduce the Directors’ 
Remuneration Report for the year 
ended 31 December 2018, which has 
been prepared by the Remuneration 
Committee (the Committee) and 
approved by the Board. 

2018 has been a positive year for 
Admiral Group. Earnings per share in 
the year were 137.1 pence (2017: 117.2 
pence) and return on equity was 56% 
(2017: 55%). Total dividends for the 
financial year (including the proposed 
final dividend of 66.0 pence per share) 
will be 126.0 pence per share. 

Remuneration in 2018 

Admiral has a remuneration structure 
which reinforces our unique culture 
and creates strong alignment with our 
shareholders:

•  Base salaries are targeted at the 
lower end of our peer group, and 
executives are encouraged to build up 
significant shareholdings in the Group 
to maximise shareholder alignment. 

•  Our main incentive plans are a 

Share Incentive Plan (‘SIP’), which 
encourages wide share ownership 
across our employees, and the 
Discretionary Free Share Scheme 
(‘DFSS’), which incentivises Earnings 
per Share growth, Return on Equity 
and Total Shareholder Return vs. 
the FTSE 350 (excluding investment 
companies) over a three-year period.

•  We do not pay annual cash bonuses 
and instead have in place a bonus 
structure (the ‘DFSS Bonus’) that is 
directly linked to the number of DFSS 
awards held and actual dividends paid 
out to shareholders.

Our remuneration structure is aligned 
to our philosophy around the efficient 
use of capital and distribution of 
profit. It focuses heavily on reinforcing 
‘collective’ performance through the 
use of the DFSS and DFSS bonus, but 
also reflects individual and business 
unit performance through the 
allocation of awards and the application 
of adjustments to their vesting. 

At the 26 April 2018 AGM, we asked 
shareholders to approve a new 
Remuneration Policy, which included 
updates to align with evolving best 
practice and regulatory requirements 
and to improve the alignment of the 
CFO’s remuneration with both the 
market and other senior Admiral 
executives, as well as our Annual Report 
on Remuneration. 

We were pleased to note that the 
majority of our shareholders approved 
both resolutions with a 99% vote for the 
Remuneration Policy and 90% vote for 
the Annual Report on Remuneration. The 
approved Remuneration Policy came 
into effect from the date of the AGM. 
In line with this policy, the Committee 
made the following decisions:

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Admiral Group plc · Annual Report and Accounts 2018

•  Agreed the basis for linking the CEO’s 

remuneration to gender-diversity targets.

The Committee strongly believes that 
the Remuneration Policy and structure 
remains fit for purpose, aligning executives 
to the collective culture at Admiral and to 
shareholders’ interests. 

The Annual Report on Remuneration 
(subject to an advisory vote) will be put to 
our shareholders at the AGM on 25 April 
2019. We do hope that you vote in favour 
of the report. I am available to meet and 
discuss our Remuneration Policy and Annual 
Report on Remuneration with shareholders. 

Owen Clarke
Chairman of the Remuneration 
Committee 

6 March 2019

• 

In September 2018, Geraint Jones was 
also granted an award under the DFSS of 
50,000 shares, equivalent to £1,020,000 
or 416% of salary. This award will vest 
on three-year EPS growth vs. LIBOR, 
TSR vs. FTSE 350 (excluding investment 
companies) and ROE. David Stevens 
again declined to be included given his 
significant shareholding. Further details 
on this award can be found on page 101;

•  Based on performance to 31 December 
2018, 87.6% of the DFSS award granted 
in 2016 will vest. The EPS condition was 
partially achieved, vesting at 75.5% of this 
element and the ROE condition was also 
partially achieved, vesting at 87.5% of this 
element. The TSR condition fully vested 
at 100% of the element. This means that 
Geraint Jones will receive 43,800 vested 
DFSS shares. The Committee reviewed 
this vesting outcome and concluded that 
it was appropriate. The Committee made 
no adjustment for the EPS enhancement 
during the period from the partial reversal 
of the provisioning for the Ogden rate 
change two years ago as this approach 
is consistent with that taken previously 
by the Committee for the vesting of the 
2014 DFSS awards where no adjustment 
was made to neutralise the substantial 
negative impact on 2016 EPS from the 
initial provision for the Ogden rate change;

•  Last year, we stated that the DFSS bonus 

for the CFO would include a +/- 20% 
adjustment based on performance 
against a set of risk metrics. The 
Committee invested considerable time 
in reviewing appropriate measures and 
targets for determining any adjustments, 
which would also apply for the wider 
senior management population in 2019, 
and the Committee concluded that the 
adjustment would be first introduced for 
the 2019 DFSS bonus. This decision was 
taken as the risk metrics were still being 

developed in 2018 and consistency with 
the wider senior management population 
was preferred; and 

•  David Stevens’s salary was increased 
by 2.5% to £416,048 effective from 1 
September 2019 and the cash element of 
Geraint Jones’s salary was also increased 
by 2.5% to £251,125, effective from 1 
January 2019. These increases are below the 
average increase across the Group for 2018. 

During the year ended 31 December 2018, 
additional to its regular activities, the 
Committee also:

•  Developed and implemented a malus and 

clawback framework; 

•  Established a fixed/variable pay policy for 

staff in control functions;

•  Reviewed the DFSS vesting and bonus 
arrangements for Executive Directors, 
senior management and relevant staff 
(Material Risk Takers) covered under 
Solvency II;

•  Agreed changes to the DFSS vesting 

conditions for our European Insurance 
businesses, Elephant Auto and 
Compare.com so that vesting is linked 
to business unit, rather than Group, 
performance;

•  Reviewed remuneration arrangements for 
Confused and the other European price 
comparison businesses, replacing DFSS 
awards with bonuses focused on both 
profitability and growth; 

•  Reviewed executive and workforce 

remuneration trends and changes to the 
UK Corporate Governance Code and best 
practice guidelines;

•  Reviewed alignment of the Group’s 

current remuneration structure with the 
Living Wage;

•  Reviewed Admiral’s Gender Pay 

reporting stats; and

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Directors’ Remuneration 
Policy

COMPLIANCE STATEMENT

This Remuneration Report has been 
prepared according to the requirements 
of the Companies Act 2006 (the Act), 
Regulation 11 and Schedule 8 of the Large 
and Medium-Sized Companies and Groups 
(Accounts and Reports) (Amendment) 
Regulations 2013 and other relevant 
requirements of the FCA Listing Rules. 
In addition, the Board has applied the 
principles of good corporate governance 
set out in the UK Corporate Governance 
Code (the Code) and has considered the 
guidelines issued by its leading shareholders 
and bodies such as ISS, the Investment 
Association, and the Pensions and Lifetime 
Savings Association. The Committee has 
decided to implement early the changes to 
Schedule 8 on UK remuneration reporting 
requirements which is required from 
FY2019 and includes both the disclosure 
of discretion used by the Remuneration 
Committee in the Annual Statement and 
CEO pay ratios. 

Unless otherwise stated, information 
contained within this Remuneration Report 
is unaudited. 

The following Remuneration Policy was 
approved, and therefore came into effect, 
at the April 2018 AGM. There have been 
two minor changes to the Remuneration 
Policy since the 2018 AGM. These changes 
are in the Remuneration Policy table and 
are updates to the malus and clawback 
provisions for the Discretionary Free Share 
Scheme (DFSS) and DFSS bonus awards 
to reflect the malus and clawback policy 
developed in 2018. 

KEY PRINCIPLES OF ADMIRAL 
REMUNERATION ARRANGEMENTS

The Group is committed to the primary 
objective of maximising shareholder value 
over time in a way that also promotes 
effective risk management and excellent 
customer outcomes, and ensuring that 
there is a strong link between performance 
and reward. This is reflected in the Group’s 
stated Remuneration Policy of paying 
competitive, performance-linked and 
shareholder-aligned total remuneration 
packages comprising basic salaries coupled 
with participation in performance-based 
share schemes to generate competitive total 
reward packages for superior performance. 
The Board is satisfied that the adoption of 
this Policy continues to meet the objectives 
of attracting and retaining executives of the 
highest quality across the Group.

The Committee reviews the remuneration 
framework and packages of the Executive 
Directors and the most senior managers 
and recognises the need to ensure that 
the Remuneration Policy is firmly linked 
to the Group’s strategy, including its risk 
management approach. In setting the 
Policy and making remuneration decisions, 
the Committee takes into account pay and 
conditions elsewhere in the Group. The main 
principles underlying the Remuneration 
Policy are:

•  Competitive total package – the Group 

aims to deliver total remuneration 
packages that are market-competitive, 
taking into account the role, job size, 
responsibility, and the individual’s 
performance and effectiveness. 
Prevailing market and economic 
conditions and developments in 
governance are also considered, as are 
general salary levels throughout the 
organisation;

•  Significantly share-based – our base 

salaries are targeted towards the lower 
end of market, but are combined with 
meaningful annual share awards that 
vest on long-term performance to ensure 
strong alignment with shareholders and 
the long-term interests of the Group. 
Executives are also encouraged to build 
up significant shareholdings in the Group 
to maximise shareholder alignment;

•  Long-term perspective – a significant 

part of senior executives’ remuneration is 
based on the achievement of stretching 
performance targets that support 
the delivery of the Group’s strategy 
and shareholder value. The extended 
performance and vesting horizons 
promote a long-term perspective that is 
appropriate to the insurance sector; 

•  Effective risk management – incentives 

are designed to ensure they do not 
encourage excessive risk-taking. They 
are aligned with the delivery of positive 
customer outcomes and reinforce the 
Group’s risk policy;

•  Open and honest culture – the Group has 

a strong culture of focussing on collective 
success, whilst still recognising individual 
contribution to the Group’s performance, 
and this is reflected in our remuneration 
structure across the business; and

•  Transparency to stakeholders – the 

remuneration structure is designed to 
be simple and easy to understand, and 
all aspects are clear to employees and 
openly communicated to employees, 
shareholders, and regulators.

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Admiral Group plc · Annual Report and Accounts 2018

REMUNERATION POLICY TABLE

This table describes the key components of the remuneration arrangements for Executive Directors.

Purpose and link to strategy

Operation 

Opportunity and performance metrics

Base Salary

To attract and retain talent 
by setting base salaries at 
levels appropriate for the 
business.

Salaries are reviewed annually or following a significant 
change in responsibilities.

Any salary increases are applied in line 
with the outcome of the review.

Salary levels/increases take account of:

•  Scope and responsibility of the position.

• 

Individual performance and effectiveness, and experience 
of the individual in the role.

•  Average increase awarded across the Group.

The CFO receives an annual award of ‘salary’ shares in 
addition to his cash salary. The salary share award vests 
after three years subject to continued employment, and an 
additional two-year holding period applies, during which 
time shares may not be sold, save to meet income tax, NI or 
other regulatory obligations. Malus and clawback provisions 
apply during the vesting and holding periods. The salary 
share award is not included in base salary when calculating 
the CFO’s pension benefit.

Pension

To provide retirement 
benefits.

The Group operates a Personal Pension Plan, a Defined 
Contribution Scheme.

This is available to all employees following completion of their 
probationary period.

Other Benefits

To provide competitive 
benefits.

Includes (but not limited to):

•  Death in service scheme.

•  Private medical cover.

•  Permanent health insurance.

•  Relocation, at the Committee’s discretion.

All benefits are non-pensionable.

In respect of existing Executive Directors, 
it is anticipated that increases in cash 
salary, or in the number of salary shares, 
will normally be in line with the increase 
for the general employee population over 
the term of this Policy. More significant 
increases may be awarded in certain 
circumstances including, but not limited 
to: where there has been a significant 
increase in role size or complexity, to 
apply salary progression for a newly 
appointed Executive Director, or where 
the Executive Director’s salary has fallen 
significantly behind market.

Where increases are awarded in excess of 
that for the general employee population, 
the Committee will provide the rationale 
in the relevant year’s Annual Report on 
Remuneration.

In the UK, the Group matches employee 
contributions up to a maximum of 6% 
of base salary subject to an overall 
maximum employer contribution of 
£15,000, or provides the equivalent value 
in cash. Base salary is the only element of 
remuneration that is pensionable.

Benefits may vary by role.

None of the existing Executive Directors 
received total taxable benefits 
exceeding 5% of base salary during the 
most recent financial year, and it is not 
anticipated that the cost of benefits 
provided will exceed this level over the 
term of this Policy.

The Committee retains the discretion 
to approve a higher cost in exceptional 
circumstances (e.g. relocation), or in 
circumstances driven by factors outside 
the Company’s control (e.g. material 
increases in healthcare insurance 
premiums).

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Directors’ Remuneration Policy continued

Purpose and link to strategy

Operation 

Opportunity and performance metrics

Discretionary Free Share Scheme (DFSS)

Maximum opportunity: £2,000,000. For 
awards above £1,000,000 a maximum of 
600% of base salary (excluding any salary 
shares) applies. Threshold performance 
will result in vesting of up to 25% of the 
maximum award.

Vesting of DFSS awards is subject to the 
Group’s performance over a three-year 
performance period. The performance 
measures may include EPS, ROE and 
relative TSR, or other measures selected 
by the Committee, as appropriate. 
Measures will typically be weighted 
equally unless the Committee determines 
otherwise to reflect strategic priorities. 
Details of the measures, weightings and 
performance targets used for specific 
DFSS grants are included in the relevant 
year’s Annual Report on Remuneration.

Maximum opportunity: sum equal 
to the dividends payable during the 
year on awarded but unvested DFSS 
shares, subject also to a possible 20% 
enhancement based on the Committee’s 
assessment of the risk metrics scorecard.

No bonus is payable unless dividends are 
payable on Admiral shares.

To motivate and reward 
longer term performance, aid 
long term retention of key 
executive talent, use capital 
efficiently, grow profits 
sustainably and further 
strengthen the alignment of 
the interests of shareholders 
and staff.

DFSS Bonus

To further align incentive 
structures with shareholder 
interests through the delivery 
of dividend equivalent 
bonuses.

Executive Directors may be granted awards annually at the 
discretion of the Committee. David Stevens has declined to 
participate given his significant shareholding.

Awards may be in the form of nil or nominal priced options 
or conditional shares. Awards vest after a minimum of 
three years subject to Group performance and continued 
employment.

For DFSS awards made in 2018 and subsequent years, a two-
year holding period applies to vested awards, during which 
time Executive Directors may not sell the vested awards 
except to cover tax liabilities.

Awards are subject to malus and clawback provisions, i.e. 
forfeiture or reduction of unvested awards and recovery of 
vested awards needs to be awards. Events which may lead 
to the malus and clawback are set out in the Group’s Malus 
and Clawback Framework and include material financial 
misstatement, responsibility for conduct which results in 
significant loss, material failure of risk management and 
misconduct.

The Remuneration Committee has discretion to adjust the 
formulaic vesting outcome to ensure the final outcome is a 
fair and true reflection of underlying business performance.

To incentivise shareholder value creation, in particular in 
the form of dividends, management participate in a bonus 
scheme which directly links their awards to dividends paid 
to shareholders. Bonus is calculated to be equivalent to 
dividends that would have been payable during the year on all 
outstanding DFSS shares awarded but not vested, including 
salary shares for the CFO.

The DFSS bonus is subject to a ±20% adjustment based on 
performance against a set of risk metrics. The metrics will 
be set each year for all significant areas of the business 
with specified targets to determine the amount of any 
DFSS bonus adjustment. It is anticipated that many of these 
measures will be directly related to customer outcomes. 
Whilst the bonus may be adjusted upwards or downwards 
by up to 20% in any given year, it is not anticipated that the 
adjustment will increase the CFO’s remuneration on average 
over the long term.

The DFSS bonus is subject to malus and clawback provisions, 
i.e. forfeiture or reduction of unvested awards and recovery 
of vested awards needs to be awards. Events which may lead 
to the malus and clawback are set out in the Group’s Malus 
and Clawback Framework and include material financial 
misstatement, responsibility for conduct which results in 
significant losses, material failure of risk management and 
misconduct.

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Admiral Group plc · Annual Report and Accounts 2018

Purpose and link to strategy

Operation 

Opportunity and performance metrics

Approved Free Share Incentive Plan (SIP)

To encourage share 
ownership across all 
employees using HMRC 
approved schemes.

All UK employees participate in the SIP (except David Stevens, 
who has declined to participate). Grants are made twice a year 
based on the results of each half year and vest after three 
years subject to continued employment.

The SIP is an all-employee scheme and 
Executive Directors participate on 
the same terms as other employees. 
The acquisition of shares is therefore 
not subject to the satisfaction of a 
performance target.

Maximum opportunity is in line with 
HMRC limits.

Shareholding Requirement

To align interests of 
Executive Directors with 
shareholders.

Guideline to be met within five years of the later of the 
introduction of the guidelines and an Executive Director’s 
appointment.

300% of base salary (base salary excludes 
any salary shares).

The Committee is satisfied that the above Remuneration Policy is in the best interests of shareholders and does not promote excessive 
risk-taking. The Committee retains discretion to make changes required to satisfy legal or regulatory requirements and other non-
significant changes to the Remuneration Policy without reverting to shareholders.

NOTES TO THE REMUNERATION POLICY TABLE

Payments from Existing Awards

Executive Directors are eligible to receive payment from any award made prior to the approval and implementation of the Remuneration 
Policy. This includes all outstanding awards under the previous 2015 Remuneration Policy, or any awards made prior to appointment to the 
Board. Details of any such payments will be set out in the Annual Report on Remuneration as they arise.

Selection of Performance Measures

Vesting under the DFSS is currently linked to EPS vs. LIBOR, ROE, and relative TSR. EPS vs. LIBOR has been selected as a performance 
measure as the Committee feels it is a strong indicator of both long-term shareholder return and the underlying financial performance of 
the business. It is transparent and visible and provides good line-of-sight to executives. ROE has been selected as the Committee believes 
that a returns metric reinforces the focus on capital efficiency and delivery of strong returns for our shareholders, thereby further 
strengthening the alignment of incentives with Admiral’s strategy. The third DFSS measure is relative TSR vs. the FTSE 350 (excluding 
investment companies). This has been selected to reflect value creation for Admiral’s shareholders as compared with the general market. 
The specific performance measures and their respective weightings in respect of each DFSS award may vary to reflect the strategic 
priorities at the time of the award.

Performance targets are set taking into account broker forecasts for Admiral and its insurance peers, the Company’s strategic priorities 
and the economic environment in which the Company operates. The Committee believes that the performance targets set are stretching 
and motivational, and that maximum outcomes are available only for outstanding performance.

Remuneration Policy for Other Employees

The Company’s approach to annual salary reviews is consistent across the Group, with consideration given to the role size, experience 
required, individual performance and pay levels in comparable companies.

In general, the Remuneration Policy which applies to other senior executives is consistent with that for Executive Directors. Remuneration 
is typically linked to Company and individual performance in a way that reinforces shareholder value creation.

Approximately 3,945 employees from across the Group, as well as the CFO, participate in the DFSS. The Committee recommends for 
approval by the Board DFSS awards for those executives within its remit and on an aggregate basis for all other participants in the 
DFSS. For the CFO, all DFSS share awards are subject to performance conditions. For other senior managers and employees at lower 
organisational levels, a proportion of awards (ranging from 50% to two-thirds) is subject to performance, with performance conditions 
either in line with those described above, or set based on key performance drivers of the individual’s relevant business unit, and the 
remainder has no performance conditions attached other than the requirement that the recipient remains an employee of the Group at 
the date of vesting. Award sizes vary by organisational level and an assessment of both financial and non-financial individual and business 
unit performance. 

All holders of DFSS awards receive the DFSS bonus. Most overseas employees receive an equivalent award to the UK SIP awards which 
comes within the DFSS scheme and these awards have no performance measures attached. 

All UK employees are eligible to participate in the SIP on the same terms.

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Directors’ Remuneration Policy continued

Remuneration Arrangements for David Stevens (Founding Director)

David Stevens is a founding Director, and he and the Committee continue to hold the view that his significant shareholding provides 
sufficient alignment of his interest in the performance of the Group with the interests of other shareholders. In light of this, David 
Stevens’ remuneration package consists only of a cash salary, benefits such as private medical cover, permanent health insurance and 
death in service cover, and matching pension contributions from the Company under the Group’s Personal Pension Plan. David Stevens has 
not participated, nor is it intended that he participates, in any Group share schemes.

SERVICE CONTRACTS AND LEAVER/CHANGE OF CONTROL PROVISIONS

The Company’s Policy is to limit termination payments on termination to pre-established contractual arrangements. In the event that 
the employment of an Executive Director is terminated, any compensation payable will be determined in accordance with the terms of 
the service contract between the Company and the employee, as well as the rules of any incentive plans. Under normal circumstances, 
Executive Directors are entitled to receive termination payments in lieu of notice based on base salary and compensation for loss of 
benefits. The Company has the ability to pay such sums in instalments, requiring the Executive Director to mitigate loss over the relevant 
period. The notice period for all Executive Directors is one year.

Executive Director

Date of appointment

David Stevens

Geraint Jones

22 October 1999

13 August 2014

There is no provision in the Executive Directors’ contracts for compensation to be payable on early termination of their contract over and 
above the notice period element. The Executive Directors’ service contracts are available to view at the Company’s registered office.

When considering termination payments, the Committee reviews all potential incentive outcomes to ensure they are fair to both 
shareholders and participants. The table below summarises how the awards under the DFSS and DFSS bonus scheme are typically treated 
in specific circumstances, with the final treatment remaining subject to the Committee’s discretion:

Plan

DFSS

Scenario

Resignation.

Treatment of awards

Awards lapse.

Death, injury or disability, 
redundancy, retirement or any 
other reasons the Committee 
may determine.

Any unvested award will be pro-rated for time with 
reference to the proportion of the vesting period 
remaining at termination, and performance, unless 
the Committee determines otherwise.

Change of control.

Any unvested award will be pro-rated for time 
with reference to the proportion of the vesting 
period remaining at change of control, and extent 
to which the Committee determines that the 
performance conditions have been met or are 
likely to be met at the point of change of control, 
unless the Committee determines otherwise.

Timing of vesting

n/a

Normal vesting date.

Immediately.

DFSS bonus

Resignation.

n/a

Death, injury or disability, 
redundancy, retirement or any 
other reasons the Committee 
may determine.

Not payable after the event.

Change of control.

Not payable after the event.

n/a

n/a

n/a

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Admiral Group plc · Annual Report and Accounts 2018

Plan

Scenario

Salary shares 
(CFO only)

Resignation.

Treatment of awards

Awards lapse.

Death, injury or disability, 
redundancy, retirement or any 
other reasons the Committee 
may determine.

Any unvested award will be pro-rated for time 
with reference to the proportion of the vesting 
period remaining at termination, unless the 
Committee determines otherwise1.

Change of control.

Any unvested award will be pro-rated for  
time with reference to the proportion of  
the vesting period remaining, at the point of  
change of control, unless the Committee 
determines otherwise.

Timing of vesting

n/a

Normal vesting date, with 
Committee discretion to 
accelerate.

Immediately.

1. 

 Note: the good leaver provisions for the salary shares disclosed in the 2017 Policy Report had a typographical error which mistakenly referred to ‘performance’ being assessed on 
leaving; as such shares have no performance conditions attached such wording has been removed from the table for clarity.

For all leavers (with the exception of in the event of termination for cause), in respect of vested DFSS and vested salary share awards that 
are still subject to a holding period, awards will normally be released in full at the end of the holding period, though the Committee has 
discretion to determine otherwise, taking into account the circumstances at the time.

NON-EXECUTIVE DIRECTORS

The Company has entered into letters of appointment with its Non-Executive Directors (NEDs). Summary details of terms and notice 
periods are included below. 

NED

Annette Court

Mike Brierley

Owen Clarke

Andy Crossley

Karen Green

Jean Park

Justine Roberts

Term

3 years

3 years

3 years

3 years

3 years

3 years

3 years

Manning Rountree

3 years 

Initial date of 
appointment

Commencement of 
current contract

21 March 2012

26 April 2017

5 October 2018

5 October 2018

19 August 2015

19 August 2018

27 February 2018

27 February 2018

14 December 2018

14 December 2018

17 January 2014

17 January 2017

17 June 2016

16 June 2015

17 June 2016

16 June 2018

Notice period

Three months

One month

One month

One month

One month

One month

One month

One month

The NEDs are not eligible to participate in the DFSS or DFSS bonus scheme and do not receive any pension contributions.

Details of the Policy on NED fees are set out in the table below:

Purpose and link to strategy

Operation 

To attract and retain NEDs 
of the highest calibre with 
experience relevant to the 
Company.

Fees are reviewed annually.

The Group Chairman fee is determined by the Committee 
after consultation with the Executive Directors. The NED fees 
are determined by the Group Chairman together with the 
Executive Directors.

Additional fees are payable for acting as Senior Independent 
Director or as Chair or member of a Board Committee as 
appropriate, and may be payable as appropriate in relation 
to other additional responsibilities (e.g. attending meetings 
overseas).

Fees are paid in a mix of cash and Company shares for the 
Company Chair, and in cash for other Non-Executive Directors. 
The Board retains discretion to vary the mix or determine that 
fees are paid entirely in cash or Company shares.

Opportunity and performance metrics

Fee levels are set by reference to NED 
fees at companies of a similar size and 
complexity. It is anticipated that NED 
fee increases will normally be in line with 
the increase for the general employee 
population over the term of this Policy.

In the event that there is a material 
misalignment with the market or a 
change in the complexity, responsibility 
or time commitment required to fulfil 
an NED role, the Board has discretion to 
make an appropriate adjustment to the 
fee level.

The maximum aggregate annual fee for 
NEDs is capped at the limit provided for in 
the Company’s Articles of Association.

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Directors’ Remuneration Policy continued

PAY-FOR-PERFORMANCE: SCENARIO ANALYSIS

The following charts provide an estimate of the potential future reward opportunities for the Executive Directors, and the potential split 
between the different elements of pay under three different performance scenarios: ‘Minimum’, ‘On-target’ and ‘Maximum’. 

As described above, Admiral’s DFSS bonus is directly aligned with dividends received by our shareholders, with a final adjustment for risk. 
Whilst the CFO’s final DFSS bonus outcome may be adjusted upwards or downwards for risk by up to 20% in any given year, it is anticipated 
that the average adjustment over the long term will be close to 0%. The figures shown in the chart below for the CFO’s DFSS bonus 
therefore include the value of the actual DFSS bonus paid in 2018 as an illustration of the value he might receive. Under all scenarios, 
potential reward opportunities are based on the Remuneration Policy, applied to salaries as at 1 January 2019. 

2,500

2,000

1,500

1,000

500

£0

72%

8%

20%

64%

12%

24%

27%

24%

49%

33%

67%

Fixed Rem

DFSS bonus
DFSS

100%

100%

100%

100%

Minimum

On-target

Maximum

CFO: Geraint Jones

Maximum 
+50% share 
growth price

Minimum

On-target

Maximum

CEO: David Stevens

Maximum 
+50% share 
growth price

The value of DFSS awards is calculated based on the average share price in the last three months of 2018 (£20.07) and the number of DFSS 
shares awarded in 2018 (50,000 shares) and salary shares expected to be awarded in 2019 (5,000 shares).

We have included in the charts above an additional scenario consistent with the remuneration reporting regulations which will come into 
effect for accounting periods starting 1 January 2019. This scenario ‘Maximum with share price growth’ is based on the same assumptions 
as used in the ‘Maximum’ scenario but also assuming the share price increases by 50% (as prescribed by the regulations).

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Component

‘Minimum’

‘On-target’

‘Maximum’

Base salary

•  Annual cash salary and salary shares (CFO only) for 2019

Pension

Benefits

DFSS

•  £15,000 annual contribution for CFO and CEO

•  Taxable value of annual benefits provided

•  0% vesting

•  20% average vesting

•  100% vesting

‘Maximum with share 
price growth’

•  Same as other 

scenarios but with 
50% share price 
appreciation on 
salary shares

•  100% vesting plus 
50% share price 
appreciation

DFSS bonus

•  Based on DFSS bonus paid in 2018

APPROACH TO REMUNERATION RELATING TO NEW EXECUTIVE DIRECTOR APPOINTMENTS

External Appointments

In the case of appointing a new Executive Director, the Committee may make use of any of the existing components of remuneration as 
set out in the Policy Table. The Committee’s policy is to set the remuneration package for a new Executive Director in accordance with the 
approved Remuneration Policy at the time of the appointment.

In determining the appropriate remuneration for a new Executive Director, the Committee will consider all relevant factors to ensure that 
arrangements are in the best interests of the Company and its shareholders. Where an individual is appointed on an initial base salary that 
is below market, any shortfall may be managed with phased increases over a period of time, subject to the individual’s performance and 
development in the role. This may result in above-average salary increases during this period.

The Committee may also make an award in respect of a new Executive Director appointment to ‘buy out’ incentive arrangements forfeited 
on leaving a previous employer. In doing so, the Committee will consider relevant factors including any performance conditions attached 
to the forfeited awards and the likelihood of those conditions being met to ensure that the value of the buy-out award is no greater than 
the fair value of the awards it replaces. The Committee may also avail itself of Listing Rule 9.4.2 R if appropriate in respect of buy-out 
incentive arrangements.

Internal Appointments

Remuneration for new Executive Directors appointed by way of internal promotion will similarly be determined in line with the Policy for 
external appointees, as detailed above. Where an individual has contractual commitments made prior to their promotion to the Board, the 
Company will continue to honour these arrangements. Incentive opportunities for below-Board employees are typically no higher than for 
Executive Directors, but measures may vary if necessary.

OTHER DIRECTORSHIPS

Executive Directors are permitted to accept appointments as Non-Executive Directors of companies with prior approval of the Group 
Chairman. Approval will be given only where the appointment does not present a conflict of interest with the Group’s activities, and where 
the wider exposure gained will be beneficial to the development of the individual. 

CONSIDERATIONS OF CONDITIONS ELSEWHERE IN THE GROUP 

The Committee considers the pay and employment conditions elsewhere in the Group when determining remuneration for Executive Directors.

CONSIDERATIONS OF SHAREHOLDER VIEWS 

When determining remuneration, the Committee takes into account best practice guidelines issued by institutional shareholder bodies. 
The Committee is open to feedback from shareholders on the Remuneration Policy and will continue to monitor trends and developments 
in corporate governance and market practice to ensure the remuneration structure for our Executive Directors remains appropriate.

CONSIDERATIONS OF REGULATORY REQUIREMENTS 

The Committee regularly reviews the Remuneration Policy and structure in the context of Solvency II remuneration guidance. The Chief 
Risk Officer periodically attends Committee meetings as part of this process and provides support to the Committee in understanding 
any risk-related implications of remuneration decisions. Whilst the Remuneration Policy includes several features which help ensure 
compliance with current regulatory guidance, the Committee reserves the discretion to adjust the Remuneration Policy, and its execution, 
to take into account any developments in such regulatory guidance. 

Admiral Group plc · Annual Report and Accounts 2018

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Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewCorporate Governance
Annual Report on 
Remuneration

This section of the report provides details of how Admiral’s Remuneration Policy was implemented in 2018 and how the Remuneration 
Committee intends to implement the Remuneration Policy in 2019.

REMUNERATION COMMITTEE MEMBERSHIP IN 2018

The Board sets the Group’s Remuneration Policy and, through the authority delegated to it by the Board, the Committee is responsible 
for making recommendations to the Board on the structure and implementation of the Remuneration Policy across the Group with 
consideration to the prevailing economic climate within the economies in which the Group operates. Its remit includes recommending the 
remuneration of the Group Board Chairman, the Executive Directors and the Company Secretary; approving the remuneration of senior 
management; and reviewing the composition of and awards made under the performance-related incentive schemes.

At the end of 2018 the Committee consisted of Owen Clarke, Jean Park and Justine Roberts. The Committee met 8 times during the year.

The Group Chairman, CEO, CFO and Chief Risk Officer are invited to meetings where the Committee considers it appropriate to obtain their 
advice on Group strategy and performance and Senior Executive pay strategy. The members of the Committee do not have any personal 
financial interests (other than shareholdings), or any conflicts, that relate to the business of the Committee. The Committee members do 
not have any day-to-day involvement in the running of the Group.

ADVISOR TO THE COMMITTEE

During the year, in order to enable the Committee to reach informed decisions on Executive remuneration, advice on market 
data and trends was obtained from independent consultants, Mercer Kepler. Mercer Kepler reports directly to the Committee 
Chairman, and is a signatory to and abides by the Code of Conduct for Remuneration Consultants (which can be found at www.
remunerationconsultantsgroup.com). Other than advice on remuneration, no other services were provided by Mercer Kepler to the 
Company. The fees paid to Mercer Kepler in respect of work carried out in 2018 (based on time and materials) totalled £54,956 excluding 
expenses and VAT.

The Committee undertakes due diligence periodically to ensure that Mercer Kepler remains independent of the Company and that the 
advice provided is impartial and objective. The Committee is satisfied that the advice provided by Mercer Kepler is independent.

The Company Secretary also circulates market survey results as appropriate.

SUMMARY OF SHAREHOLDER VOTING AT THE 2018 AGM

The table below shows the results of the binding vote on the 2018 remuneration policy and the advisory vote on the 2017 Annual Report 
on Remuneration at the 2018 AGM.

2018 Remuneration Policy

2017 Annual Report on Remuneration

Total number of votes

214,282,051

2,306,994

216,589,045

136,242

% of votes cast

98.93%

1.07%

Total number of votes

190,878,704

20,357,584

211,236,288

5,479,236

% of votes cast

90.36%

9.64%

For

Against Total votes cast

Abstentions

98

Admiral Group plc · Annual Report and Accounts 2018

TOTAL SINGLE FIGURE OF REMUNERATION FOR EXECUTIVE DIRECTORS (AUDITED)

The table below sets out the total single figure remuneration received by each Executive Director for the year ended 31 December 2018 
and 31 December 2017. 

Executive Director

1. Base salary

2. Benefits

3. Pension

Geraint Jones

2018

2017

David Stevens*1

2018

2017

£343,225

£245,000

£399,301

£390,824

£488

£604

£488

£404

£14,700

£8,996

£3,873

£3,791

*1 

 David Stevens does not participate in any incentive plan given his significant shareholdings.

The figures have been calculated as follows:

4. SIP

£3,600

£3,600

n/a

n/a

5. DFSS

6. DFSS bonus

Total 
remuneration

£878,905

£180,000

£1,420,918

£772,720

£153,525

£1,184,445

n/a

n/a

n/a

n/a

£403,662

£395,019

1. Base salary/fee: amount earned for the year. For Geraint Jones, this also includes 2,500 salary shares awarded on 9 March 2018, and 2,500 

awarded on 24 August 2018. These have been valued using closing share price at date of grant of £18.70 and £20.59 respectively.

2. Benefits: the taxable value of annual benefits received in the year.

3. Pension: the value of the Company’s contribution during the year.

4. SIP: the face value at grant.

5. DFSS: the value at vesting of shares vesting on performance over the three-year periods ending 31 December 2018 and 31 December 

2017. For the 2018 figures, given that vesting occurs after the 2018 Directors’ Remuneration Report is finalised, the figures are based on 
the average share price in the last three months of 2018 (£20.07). The 2017 figures have been trued up based on the actual share price 
on vest (£20.80). For 2018, an unfavourable movement of £31,552 is included in the DFSS value, attributable to a reduction in the share 
price over the vesting period. For 2017, £220,300 of the DFSS value is attributable to share price appreciation over the vesting period. 

6. DFSS bonus: the bonus equivalent to dividends that were paid during the year on all outstanding DFSS shares awarded but not yet vested.

Admiral Group plc · Annual Report and Accounts 2018

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Annual Report on Remuneration continued

TOTAL SINGLE FIGURE OF REMUNERATION FOR NON-EXECUTIVE DIRECTORS (AUDITED)

The table below sets out the total single figure remuneration received by each NED for the year ended 31 December 2018 and 31 
December 2017. 

Director

Annette Court1

Owen Clarke

Colin Holmes

Jean Park2

Justine Roberts

Manning Rountree

Andy Crossley3,8

Michael Brierley4,8

Alastair Lyons5

Penny James6

Karen Green7

Total fees

2018

£319,438

£88,100

£91,525

£101,500

£60,500

£73,100

£92,522

£47,125

n/a

n/a

£33,171

2017

£217,121

£77,438

£89,250

£113,750

£59,229

£70,350

n/a

n/a

£115,656

£48,575

n/a

1. 

2. 

 Annette Court was appointed Chairman of the Board with effect from 26 April 2017 on an annual fee of £300,000 (split £210,000 cash and £90,000 to be used to buy shares 
– the share fee). For 2018, the fee was increased to £307,500 (£215,250 cash, £92,250 share fee). Due to the timing of the cash payments for the share fee for 2017, the 2017 
fee includes only one instalment of £45,000, representing the fee for 6 months. As Annette was in the role of Chairman for 8 months, an additional cash payment of £15,000 
representing 2 months of the 2017 fee was paid alongside the first 2018 instalment. A payment of £3,062, in respect of Annette’s annual fee for 2018, was paid in 2019. 

 Jean Park’s fees for 2017 and 2018 include additional fees relating to her position as Chair of the Group Risk Committee and is in recognition of the increased time commitment 
required of her as a consequence of Solvency II regulations and the Internal Model Application Process. The 2017 fees also include an amount relating to this role for 2016, which 
was paid during 2017.

3.  Andy Crossley was appointed to the Board on 27 February 2018.

4.  Michael Brierley was appointed to the Board on 5 October 2018 and his fee includes fees paid for Board and Committee attendance prior to his formal appointment. 

5.  Alastair Lyons retired from the Board with effect from 26 April 2017.

6.  Penny James retired from the Board with effect from 8 September 2017.

7. 

8. 

 Karen Green was appointed to the Board on 14 December 2018 and her fee includes fees paid for Board and Committee attendance from June 2018 prior to her 
formal appointment. 

 The 2018 fees for Andy Crossley and Michael Brierley include additional fees in relation to their positions as Chairman of the Admiral Financial Services Limited and EUI Limited 
Board of Directors respectively.

INCENTIVE OUTCOMES FOR FINANCIAL YEAR TO 31 DECEMBER 2018 (AUDITED)

DFSS Awards Vesting on Performance to 31 December 2018

In September 2016, Geraint Jones was granted an award under the DFSS of 50,000 shares with a value at the date of award of £1,039,500 
(based on a grant date share price of £20.79), equivalent to 495% of salary at date of grant.

Vesting of the award was based 100% on the achievement of performance conditions, being EPS growth vs. LIBOR, TSR vs. FTSE 350 
(excluding investment companies), and ROE, weighted equally and all measured over the three-year period 1 January 2016 to 31 December 
2018. Over this period, the returns to our shareholders were strong, with TSR in the top of the second quartile versus FTSE350 companies 
and with ROE of 50%. The combination of these shareholder returns and EPS growth contributed to a vesting level of 87.6%.

The Committee reviewed this vesting outcome and concluded that it was appropriate. In particular, the Committee considered the EPS 
performance over the period, taking into account the positive impact of the partial reversal of the provisioning for the Ogden rate change 
two years ago, and concluded that no adjustment should be made to ensure consistency of approach with that taken previously by the 
Committee for the vesting of the 2014 DFSS awards (where no adjustment was made to neutralise the substantial negative impact on 
2016 EPS from the initial provision for the Ogden rate change). 

100 Admiral Group plc · Annual Report and Accounts 2018

The table below details the Company’s performance against targets and the resulting vesting outcome.

Performance range

Performance measure

Threshold 

Maximum

Vesting schedule

Actual outturn

EPS growth vs. LIBOR 
(weighted 33%)

Growth in line 
with LIBOR

Growth of 36 points 
(equivalent to 10% 
p.a.) in excess 
of LIBOR

10% for achieving threshold 
with straight line relationship 
to 100% for maximum 
performance

26.2% points in 
excess of LIBOR

Vesting outcome (% 
of maximum)

75.5%

TSR vs. FTSE 350 
(excluding investment 
companies) (33%)

Return on Equity 
(ROE) (33%)

Total vesting

Median

Upper quartile

25%

55%

25% for median, with straight 
line relationship to 100% for 
upper quartile

25% for achieving threshold 
with straight line relationship 
to 100% for maximum 
performance

74th percentile

100%

50.0%

87.5%

87.6%

Based on performance, the total amount that will vest to Geraint Jones in September 2019 will therefore be 87.6% of his award (i.e. 43,800 
shares), subject to his continued employment on the vesting date.

Vested DFSS awards are subject to clawback provisions. Events which may lead to the application of clawback are set out in the Group’s 
Malus and Clawback Framework and include material financial misstatement, responsibility for conduct which results in significant losses, 
material failure of risk management and misconduct.

DFSS BONUS IN RESPECT OF 2018 

In line with the Remuneration Policy, the Group paid a bonus to all holders of DFSS shares in 2018, which was equivalent to the dividend 
payable on all outstanding DFSS shares awarded but not yet vested. The Committee continues to believe that having a bonus equivalent 
to the dividend flow received by investors further aligns the incentive structure with shareholders. The 2018 Remuneration Policy was 
updated to include a +/- 20% adjustment to the DFSS Bonus based on performance of a set of risk metrics. The Committee invested 
considerable time in reviewing appropriate measures and targets for determining any adjustments which would also apply for the wider 
senior management population in 2019, and the Committee concluded that the adjustment would be first introduced for the 2019 
DFSS bonus. This decision was taken as the risk metrics were still being developed during 2018 and consistency with the wider senior 
management population was preferred. 

In 2018, Geraint Jones received a DFSS bonus of £180,000 (2017: £153,525). David Stevens did not receive a DFSS bonus as he does not 
participate in the DFSS. 

DFSS bonus payments are subject to malus and clawback provisions.

SCHEME INTERESTS GRANTED IN 2018 (AUDITED)

DFSS

In September 2018, Geraint Jones was granted an award under the DFSS of 50,000 shares with a value at the date of award of £1,020,000 
(based on share price of £20.40), equivalent to 416% of base salary. The three-year period over which performance will be measured is 1 
January 2018 to 31 December 2020. The award is eligible to vest on the third anniversary of the date of grant (i.e. September 2021), subject 
to performance and to continued employment. Vested awards will be subject to an additional two-year post-vest holding period. David 
Stevens again declined to be included given his significant shareholding. 

The award will vest on three-year EPS growth vs. LIBOR, TSR vs. FTSE 350 (excluding investment companies), and ROE, weighted equally. 
The performance conditions are summarised in the table below.

Performance measure

EPS growth vs. LIBOR

TSR vs. FTSE 350 (excluding 
investment companies)

Performance range

Threshold 

Maximum

Vesting

Growth in line 
with LIBOR

Growth of 36 points 
(equivalent to 10% p.a.) 
in excess of LIBOR

Median

Upper quartile

Return on Equity (ROE)

25%

55%

10% for achieving threshold with straight line 
relationship to 100% for maximum performance

25% for median, with straight line relationship 
to 100% for upper quartile

25% for achieving threshold with straight line 
relationship to 100% for maximum performance

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Annual Report on Remuneration continued

SCHEME INTERESTS GRANTED IN 2018 (AUDITED) CONTINUED

DFSS continued 

DFSS awards are subject to clawback and malus provisions, i.e. forfeiture or reduction of unvested awards and recovery of vested 
awards. Events which may lead to the application of malus or clawback are set out in the Group’s Malus and Clawback Framework 
and include material financial misstatement, responsibility for conduct which results in significant losses, material failure of risk 
management and misconduct. 

SIP

In March and August 2018, Geraint Jones was granted awards under the SIP of 96 shares with a face value of £1,795, and 87 shares with a 
face value of £1,791 respectively. The shares will vest on 9 March 2020 and 24 August 2020 respectively subject to continued employment 
only. David Stevens again declined to be included given his significant shareholding.

EXIT PAYMENTS (AUDITED)

No exit payments were made to an Executive Director during the year.

PAYMENTS TO PAST DIRECTORS (AUDITED)

No payments were made to a past Director during the year.

IMPLEMENTATION OF REMUNERATION POLICY FOR 2019

Executive Directors

Salary, Pension and Benefits

Salaries for the Executive Directors in 2019 will be determined in line with the proposed Remuneration Policy, subject to shareholder 
approval. David Stevens’ salary will be increased by 2.5% effective 1 September 2019. For 2019, the CFO’s cash salary will be £251,125, an 
increase of 2.5% effective 1 January 2019, and he will continue to be granted an award of 5,000 salary shares, unchanged from 2018. The 
salary share award will vest after three years subject to continued employment. An additional two-year holding period will apply, during 
which time shares may not be sold, save to meet income tax, NI or other regulatory obligations. Malus and clawback provisions will apply 
during the vesting and holding periods. The salary share award is not included in base salary when calculating the CFO’s pension benefit.

The Executive Directors will continue to participate in the Group Personal Pension Plan, where employee contributions are matched up 
to a maximum 6% of base salary with a cap on the maximum employer contribution of £15,000 p.a. The Company will offer individuals a 
choice between pension contributions and cash in lieu. Both Executive Directors will continue to receive benefits in line with the Policy.

DFSS

As in prior years, the Committee intends to make an award under the DFSS to Geraint Jones in September 2019. In advance of each 
DFSS cycle, the Committee reviews the appropriateness of the performance measures and corresponding targets. The Committee will 
determine the award size to be attached to the 2019 DFSS award closer to the award date (expected to be in September 2019), and will 
disclose this in the 2019 Annual Report on Remuneration. It is currently anticipated that the vesting of 2019 DFSS award for the CFO will 
continue to depend on three-year EPS growth vs. LIBOR, TSR vs. FTSE 350 (excluding investment companies), and ROE as well as additional 
non-financial customer and risk metrics. The Committee believes that the additional emphasis on risk and customer will help to reinforce 
our focus on risk management and our customers, whilst also more clearly demonstrating alignment of Group remuneration practices with 
the requirements of Solvency II. As per award size, the Committee will determine the performance conditions and targets to be attached 
to the 2019 DFSS award closer to the award date, and will disclose them in the 2019 Annual Report on Remuneration.

DFSS bonus

As in prior years, Geraint Jones will be eligible to receive a DFSS bonus in 2019. The bonus is calculated to be equivalent to dividends that 
would have been payable during the year on all outstanding DFSS shares and any salary shares awarded but not vested. The DFSS bonus will 
include a ±20% adjustment based on performance against a set of risk metrics. The details of the risk metrics and any adjustment applied 
will be provided in the 2019 Annual Report on Remuneration.

102 Admiral Group plc · Annual Report and Accounts 2018

Chairman and Non-Executive Directors

Fees for the Board Chairman and other Non-Executive Directors were last reviewed in January 2019, with increases effective from 1 
January 2019. The fees are as follows:

Chairman

NED base fee

Additional fee for chairing:

•  Audit Committee

•  Group Risk Committee

•  Remuneration Committee

•  Nomination and Governance Committee

Additional fee for membership of:

•  Audit Committee

•  Group Risk Committee

•  Remuneration Committee

•  Nomination Committee

Additional fee for being Senior Independent Director

2019 fee (p.a.)

2018 fee (p.a.)

£315,1871

£60,500

£307,5001

£60,500

£21,000

£41,0003

£15,000

£10,000

£12,600

£12,600

£5,000

£5,000

£11,025

£21,000

£41,0002

£15,000

£5,250

£12,600

£12,600

–

–

£11,025

1. 

2. 

3. 

 The 2019 fee for the Board Chairman increased by 2.5% from £307,500 to £315,187 (inclusive of committee membership or committee chair fees) and comprises a cash fee of 
£220,631 and a share fee of £94,556 with which the Chairman is required under a Share Agreement entered into with the Group to use the net proceeds in two equal instalments 
to purchase Group shares after the Group’s Full Year Results and Half Year Results are announced each year. 

 The fee payable to Jean Park, Chair of the Group Risk Committee, includes an additional fee of £20,000 per annum, with effect from 1 January 2017 until 31 December 2018, in 
recognition of the increased time commitment required of her as a consequence of the Solvency II regulations and Internal Model Application Process.

 The fee payable to Jean Park with effect from 1 January 2019 will include an additional fee of £20,000 per annum in continued recognition of the continued increased time 
commitment required as a consequence of the Solvency II regulations and Internal Model Application Process.

PERCENTAGE CHANGE IN CEO REMUNERATION

The table below shows the percentage change in CEO remuneration from 2017 compared to the average percentage change in 
remuneration for all other employees. The analysis is based on a consistent set of employees, i.e. the same individuals appear in the 2017 
and 2018 populations. As the CEO does not participate in the DFSS bonus scheme, to provide a meaningful comparison we have also 
included data for the CFO who receives DFSS awards.

CEO

CFO

Other 
employees

2018

2017

% change

2018

2017

% change

% change

Salary

Taxable benefits

DFSS bonus1

£399,301

£390,824

£488

–

£404

–

+2%

+21%

£343,225

£245,000

£488

£604

£180,000

£153,525

+41%

-19%

+17%

+5%

-10%

+5%

1.  DFSS bonus change represents the change in dividends paid, which is the driver of the level of bonus payable to holders of unvested DFSS shares.

2. 

 The employee salary change figure of 5% reflected increases, particularly in respect of employee basic pay, that were made to recognise movements in the Minimum Wage and 
adjustments to reflect local market pressures.

CEO AND CFO PAY RATIO

The UK Government has introduced legislation that will require all companies with more than 250 employees to publish the ratio of the 
CEO’s pay, using his single figure remuneration, to that of the 25th percentile, median and 75th percentile total remuneration of the full 
time equivalent employees. 

Whilst the legislation does not require Admiral to comply until the 2019 Annual Report, the Committee is cognisant of the interest in 
this area and has concluded that “early” disclosure in this Annual Report is helpful. Furthermore, given our CEO does not participate in 
the DFSS, the Committee has also provided the equivalent pay ratios against the CFO single figure remuneration, which includes salary, 
pension, benefits, DFSS Bonus and vested DFSS awards for the year. The table below sets out the pay ratios for CEO and CFO for the period 
ended 31 December 2018.

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Annual Report on Remuneration continued

CEO AND CFO PAY RATIO CONTINUED 

Financial year 2018

CEO pay ratio

CFO pay ratio

Method

Lower quartile

Median quartile

Upper quartile

Option A

18:1

62:1

15:1

54:1

11:1

38:1

The CEO pay ratio will likely be relatively stable from one year to the next given David Stevens’ pay does not include any variable 
components. The CFO pay ratio, however, will vary from year to year as Geraint Jones’ remuneration package is heavily weighted to variable 
and equity-based components.

The Lower Quartile and Median employees were not in receipt of DFSS Bonus and/or DFSS vesting in the year.

The legislation provides three options to calculate the pay ratio; Option “A”, which involves calculating the actual full time equivalent 
(FTE) remuneration for all relevant employees for the fiscal year in question, has been used for the calculation above, consistent with the 
Government’s and investor bodies’ preferred approach. The employee data has been reviewed and we are satisfied that it fairly reflects 
pay at the relevant quartiles. No adjustments have been applied in determining the employee pay levels which are set out below.

Salary

Total Remuneration1

CEO

£399,301

£403,662

CFO

P25 (lower quartile)

P50 (median)

P75 (upper quartile)

£343,225

£1,420,918

£16,850

£22,751

£21,000

£26,361

£21,750

£37,055

1. 

 The single figure of remuneration for the CEO and CFO includes actual salary and pension costs paid during 2018, in line with The Companies (Miscellaneous Reporting) 
regulations 2018. For other employees, salary and pension costs are included on an FTE basis, in line with the legislation. While the basis of calculation differs between CEO/CFO 
and other employees, management considers this a fair comparison of remuneration. 

RELATIVE IMPORTANCE OF SPEND ON PAY

The table below shows the percentage change in dividends and total employee remuneration spend from the financial year ended 31 
December 2017 to the financial year ended 31 December 2018. 

Distribution to shareholders

Employee remuneration

2018 
£m

357

382

2017 
£m

320

324

% 
change

+12%

+18%

The Directors are proposing a final dividend for the year ended 31 December 2018 of 66 pence per share bringing the total dividend for 
2018 to 126 pence per share (2017: 114 pence per share).

PAY FOR PERFORMANCE 

The following graph sets out a comparison of Total Shareholder Return (TSR) for Admiral Group plc shares with that of the FTSE 100 and 
FTSE 350 indices, of which the Company is a constituent, over the ten-year period to 31 December 2018. The Directors consider these 
to be the most appropriate indices against which the Company should be compared. TSR is defined as the percentage change over the 
period, assuming reinvestment of income. 

104 Admiral Group plc · Annual Report and Accounts 2018

10-YEAR TSR PERFORMANCE: ADMIRAL VS. FTSE 100 AND FTSE 350 INDICES

Growth in the value of a hypothetical £100 holding over the 10 years to 31 December 2018.

£500

£400

£300

£200

£100

£0

Dec 08

Dec 09

Dec 10

Dec 11

Dec 12

Dec 13

Dec 14

Dec 15

Dec 16

Dec 17

Dec 18

Admiral

FTSE 100

FTSE 350

CEO

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Incumbent

CEO single figure 

of remuneration

DFSS vesting outcome 

(% of maximum)

Henry 
Engelhardt

Henry 
Engelhardt

Henry 
Engelhardt

Henry 
Engelhardt

Henry 
Engelhardt

Henry 
Engelhardt

Henry 
Engelhardt

Henry 
Engelhardt1

David 
Stevens2

David 
Stevens

David 
Stevens

£328,027

£343,106

£358,199

£373,759

£387,546

£393,260

£397,688

£148,776

£246,023

£395,019

£403,662

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

CFO

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Incumbent

CFO single figure 

of remuneration

DFSS vesting outcome 

(% of maximum) 

Kevin 
Chidwick

Kevin 
Chidwick

Kevin 
Chidwick

Kevin 
Chidwick

Kevin 
Chidwick

Kevin 
Chidwick3

Geraint 
Jones4

Geraint 
Jones

Geraint 
Jones

Geraint 
Jones

Geraint 
Jones

£632,312

£1,269,535

£1,048,130

£1,431,218 £1,444,4435 £1,204,1645

£363,551

£539,704

£599,139 £1,184,4456

£1,420,918

98%

100%

100%

100%

100%

70%

85%

69% 50% and 0%

74.2%

87.6%

1.  Henry Engelhardt stepped down from the Board on 13 May 2016. His 2016 remuneration includes salary and benefits in respect of his service as CEO. 

2.  David Stevens was appointed as the CEO on 13 May 2016. His 2016 remuneration includes salary, pension and benefits in respect of his service as CEO.

3. 

4. 

 Kevin Chidwick left the Board on 13 August 2014 to focus on his new role as CEO of Elephant Auto. His 2014 remuneration includes salary, pension and benefits in respect of his 
service as CFO, his full year DFSS and his full year DFSS bonus.

 Geraint Jones was appointed to the Board as CFO on 13 August 2014. His 2014 remuneration includes salary, pension and benefits in respect of his service as CFO, his full year DFSS 
and his full year DFSS bonus. 

5.  These figures include reimbursement of £177,104 and £165,000 in 2014 and 2013, respectively, for expenses incurred in respect of the previous CFO’s relocation. 

6.  This figure has been trued up since the 2017 report for the value of the 2015 DFSS based on the actual share price on vest (£20.80).

7.  87.6% of Geraint Jones’ 2016 DFSS award will vest in September 2019 subject to his continued employment on the vesting date.

Admiral Group plc · Annual Report and Accounts 2018

105

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewCorporate Governance
Annual Report on Remuneration continued

There are no annual bonus outcomes to report in the table as the Admiral DFSS Bonus is not structured as a traditional annual bonus 
scheme and consequently a vesting outcome (as a percentage of max) is meaningless. 

DILUTION

The Company currently uses newly issued shares to fund the DFSS and SIP. The Company has controls in place to ensure that shares 
awarded under the incentive schemes operated by the Company within any rolling ten-year period do not exceed 10% (on a net basis) of 
the number of ordinary shares in the capital of the Company in issue at the time of each award. As at the end of 2018, assuming full vesting 
of outstanding awards, the maximum number of shares granted under the DFSS and SIP was 100% of shares outstanding. It is currently 
anticipated that a combination of attrition and actual vesting will result in dilution of less than 10%. As required by the rules of our share 
schemes, the Company will in any event ensure that the actual dilution level does not exceed 10% in any rolling ten-year period by funding 
of any vested (and future) DFSS and SIP awards as appropriate with market-purchased shares.

INTERESTS HELD BY DIRECTORS (AUDITED)

The Company has adopted Executive Director shareholding guidelines whereby all Executive Directors are required to acquire and retain a 
beneficial shareholding in the Company equal to at least 300% of base salary (excluding salary shares, where applicable), which can be built 
up over a period of five years from the later of the introduction of the guidelines and the individual’s date of appointment. All Executive 
Directors currently hold shares in excess of the guideline.

As at 31 December 2018, the Directors held the following interests:

Director

Geraint Jones

David Stevens

Annette Court

Owen Clarke

Colin Holmes

Jean Park

Justine Roberts

Manning Rountree

Andy Crossley

Mike Brierley 

Karen Green

Shares held

Subject to 
continued 
employment 
only

Beneficially 
owned outright

Subject to 
performance 
conditions

Shareholding 
requirement 
(% of salary)

Current 
shareholding 
(% of salary)

Requirement 
met?

43,800

n/a

100,000

n/a

300%

300%

>300%

>300%

Yes

Yes

61,8191 

9,082,950

6,410

142,852

23,500

4,000

–

–

–

1,384

–

1.  Total includes SIP shares both matured and awarded.

2.  Total reflects shares from the 2016 DFSS award (performance test has been applied, and award is due to vest in September 2019). 

There have been no changes to Directors’ shareholdings since 31 December 2018.

None of the Directors had an interest in the shares of any subsidiary undertaking of the Company or in any significant contracts of the Group.

106 Admiral Group plc · Annual Report and Accounts 2018

CURRENT CFO GERAINT JONES’ INTERESTS IN SHARES UNDER THE DFSS AND SIP AND SALARY SHARE AWARDS (AUDITED) 

At start 
of year

Awarded 
during year

Vested/ 
matured 
during year

At end 
of year

Price at 
award (£)

Value at 
award date (£)

Value at 
31 Dec 2018 

or maturity (£) Date of award

Final vesting/
maturity date

50,000

50,000

50,000

–

–

–

101

118

92

87

95

85

–

–

–

–

–

50,000

2,500

2,500

–

–

–

–

–

–

96

87

37,150

–

£14.87

£743,500

£772,7201,2

29/09/2015

29/09/2018

–

–

–

–

–

101

118

–

–

–

–

–

–

50,000

£20.79

£1,039,500

£1,023,500

26/09/2016

26/09/2019

50,000

£18.10

£905,000

£1,023,500

26/09/2017

26/09/2020

50,000

£20.40

£1,020,000

£1,023,500

26/09/2018

26/09/2021

2,500

2,500

–

–

92

87

95

85

96

87

£18.70

£20.59

£14.88

£15.21

£19.47

£20.51

£19.08

£21.08

£18.70

£20.59

£46,750

£51,475

£1,503

£1,795

£1,791

£1,784

£1,813

£1,792

£1,795

£1,791

£51,175

09/03/2018

09/03/2021

£51,175

24/08/2018

24/08/2021

£1,9171

13/03/2015

13/03/2018

£2,4521

24/08/2015

24/08/2018

£1,883

11/03/2016

11/03/2019

£1,781

02/09/2016

02/09/2019

£1,945

17/03/2017

17/03/2020

£1,740

18/08/2017

18/08/2020

£1,965

09/03/2018

09/03/2021

£1,781

24/08/2018

24/08/2021

Type

DFSS

DFSS

DFSS

DFSS

Salary Share

Salary Share

SIP

SIP

SIP

SIP

SIP

SIP

SIP

SIP

1.  Value at maturity.

2. 

 The vesting percentage for performance-related awards made in 2014 was 74.2%. The award made to Geraint Jones in September 2015 was 100% performance-related, which 
resulted in the lapsing of 12,850 shares. The value at maturity relates only to shares vested.

The closing price of Admiral shares on 31 December 2018 was £20.47 per share.

By order of the Board,

Owen Clarke
Chairman of the Remuneration Committee

6 March 2019

Admiral Group plc · Annual Report and Accounts 2018

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Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany Overview 
Corporate Governance
Directors’ Report

The Directors present their Annual Report 
and the audited financial statements for the 
year ended 31 December 2018.

STATUTORY DISCLOSURES

Group results and dividends

The profit for the year, after tax but before 
dividends, amounted to £390.5 million 
(2017: £331.6 million).

The Directors declared and paid dividends 
of £332.7 million during 2018 (2017: 
£300.3 million) – refer to note 12b for 
further details. 

The Directors have proposed a final dividend 
of £188 million (66 pence per share) payable 
on 31 May 2019.

Employee policies 

Detailed information on the Group’s 
employment practices is set out in the 
Strategic Report and on the corporate 
website. The Group purchases appropriate 
liability insurance for all staff and Directors.

Diversity, ethics and human rights

Admiral Group respects and values 
the individuality and diversity of every 
employee. The Group’s Equality, Diversity 
and Dignity at Work policy ensures that 
every employee is treated equally and fairly 
and that all employees are aware of their 
obligations. The Group is fully committed 
to the health and safety and the human 
rights of its employees regardless of 
their background. In addition, the Group 
maintains a number of employee codes 
of conduct regarding appropriate ethical 
standards in the workplace. 

The Group’s principles of respect for 
human rights, diversity, health and safety 
and workplace ethical standards not 
only apply to staff directly employed by 
Admiral, but also to staff employed by the 
Group’s outsourced partner in Bangalore, 
India. To meet this commitment, Admiral 
Group maintains regular contact with 
its outsourcer’s management team and 
the Group’s senior managers visit the 
outsourcer on a regular basis, whilst 
the Group also provides training and 
development to ensure that the team 
uphold these principles. In addition, Admiral 
Group has appointed a manager based 
permanently at the outsourced operation, 
who is responsible for ensuring that the 
Group’s principles are adhered to by the 
outsourced partner, and that the wellbeing 
of outsourced staff is monitored. 

Anti-Bribery

The Group’s Bribery policy strictly prohibits 
the solicitation or the acceptance of any 
bribe, whether cash or inducement, to or 
from any person or company, wherever 
they are situated and whether they are a 
public official or body or private person or 
company, by any individual employee, Board 
member, agent or other person or body on 
the Group’s behalf. 

Gender diversity

The table below provides a breakdown of the 
gender of Company Directors and employees 
at the end of the financial year:

Company Directors*1

Other senior managers*2

All employees

Male

Female

6

41

4

22

5,260

5,586

Disabled employees

Admiral Group gives full and fair 
consideration to applications for 
employment made by those with 
disabilities, having regard to their particular 
aptitudes and abilities. Admiral Group’s 
UK businesses are Disability Confident 
Employers. This means they are recognised 
as going the extra mile to make sure 
disabled people get a fair chance. 

The Group will support any employee who 
is disabled or has a life-threatening illness 
and help them to contribute to the Group as 
long as their health allows.

Managers in the Group are sensitive to 
health concerns and special needs and will 
not knowingly allow any employee with a 
disabling or life threatening illness to suffer 
from discrimination at work. The Group 
provides staff with access to the EAP Care 
First confidential helpline which offers advice 
and support on a range of health issues. 

Communication

There are a wide range of communication 
tools used by the Group to communicate 
with employees, which assists in the 
understanding of business goals and 
objectives, including: the staff portal (Atlas), 
internal newsletters, videos, team briefings, 
suggestion schemes, staff forums, updates 
on the staff share scheme and the annual 
Staff General Meeting (SGM). In the 2018 
annual staff survey, 84% of staff were happy 
with the amount of information they receive 
about the Company (2017: 83%).

Notes

*1 

 Company Directors consists of the Board of Directors, as detailed on pages 64 to 65.

*2 

 Other senior managers is as defined in the Companies Act 2006 (Strategic Report and Directors’ Report) and includes persons responsible for planning, directing or controlling 
the activities of the Company, or a strategically significant part of the Company, other than Company Directors. Any other Directors of undertakings included in the consolidated 
accounts that are not considered strategically significant have not been included.

108 Admiral Group plc · Annual Report and Accounts 2018

Greenhouse gas emissions 

Going concern

The transparency of our communication 
philosophy extends to senior managers 
and Directors, who sit amongst their teams 
which encourages a dialogue between 
staff of all levels of seniority across all 
areas of our business. Furthermore, our 
Chief Executive Officer (CEO) operates an 
‘open door’ policy so if any member of our 
staff wants to ask him a question, they can 
email him directly through our ‘Ask David’ 
intranet initiative. Our senior managers and 
Directors also participate in regular online 
chats with staff. 

Contractual arrangements

The Group considers its co-insurance and 
reinsurance contracts, as described in the 
Strategic Report, to be essential to the 
running of the Group’s business. No other 
contractual arrangements are considered  
to be essential.

Financial instruments

The objectives and policies for managing 
risks in relation to financial instruments 
held by the Group are set out in note 7 to 
the financial statements.

The annual level of greenhouse gas 
emissions, resulting from activities for 
which the Group is responsible, was 3,926 
CO2e (2017: 3,642 CO2e), equivalent to 0.39 
tonnes (2017: 0.42 tonnes) per employee*3. 
In accordance with GHG Protocol Scope 2 
guidance released 20 January 2015, Admiral 
is exempt from reporting greenhouse gas 
emissions from electricity supply to the 
three largest UK offices which meets the 
GHG Protocol Corporate Standard. Note 
that L’olivier in France and, Elephant, in the 
USA, have been unable to provide data for 
2018 data and are excluded from the results 
in this and future reports until they are able 
to do so. LeLynx in France is also excluded 
but is immaterial to the overall view due to 
its size.

The data has been prepared with reference 
to the WRI/WBCSD Greenhouse Gas 
Protocol: A Corporate Accounting and 
Reporting Standard (Revised Edition) and in 
accordance with the guidance for corporate 
reporting issued by the Department for 
Environment, Food and Rural Affairs (DEFRA). 

Directors and their interests

The present Directors of the Company are 
shown on pages 64 to 65 of this Report, 
whilst Directors’ interests in the share 
capital of the Company are set out in the 
Remuneration Report on pages 98 to 107.

There are no material exclusions from this 
data. Exclusions included figures for air 
conditioning from all sites because the 
information was not available from the 
managing agents of the Group’s multiple 
office locations. 

Detailed information on the Group’s 
environmental performance and the 
methodology for the measurement of 
greenhouse gas emissions is available on the 
corporate website, www.admiralgroup.co.uk.

Under Provision C.1.3 of the 2016 UK 
Corporate Governance Code, the Board is 
required to report on whether the business 
is a going concern. In considering this 
requirement, the Directors have taken into 
account the following:

•  The Group’s projections for the next 12 

months and beyond, in particular the profit 
forecasts, regulatory capital surpluses and 
levels and sources of liquidity;

•  The risks included on the Group’s risk 

register that could impact on the Group’s 
financial position and performance, levels 
of liquidity and solvency over the next 
12 months; and

•  The risks on the Group’s risk register that 
could be a threat to the Group’s business 
model and capital adequacy.

The Group’s business activities, together 
with the factors likely to affect its future 
development, performance and position 
are set out in the Strategic Report. The 
Strategic Report also includes the Group’s 
principal risks and uncertainties. In addition, 
the governance report includes the 
Directors’ statement on the viability of the 
Group over a three year period. 

Following consideration of the above, the 
Directors have reasonable expectation that 
the Group has adequate resources to continue 
in operation for the foreseeable future, a 
period of not less than 12 months from the 
date of this report, and that it is therefore 
appropriate to adopt the going concern basis 
in preparing the financial statements.

*3 

 Average employee number excludes employees from offices for which data could not be collected.

Admiral Group plc · Annual Report and Accounts 2018

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Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewCorporate Governance
Directors’ Report continued

SHARE CAPITAL, AGM AND RELATED 
MATTERS

Major Shareholders

Other than as stated below, as far as the 
Company is aware, there are no persons 
with significant direct or indirect holdings 
in the Company. Information provided to 
the Company pursuant to the Financial 
Conduct Authority’s (FCA) Disclosure and 
Transparency Rules (DTRs) is published on a 
Regulatory Information Service and on the 
Company’s website.

At 31 January 2019, the Company had 
received notifications in accordance with 
the FCA’s DTRs of the following notifiable 
interests in the voting rights in the 
Company’s issued share capital:

Number of 
shares

%

Munich Re

29,349,400

10.1%

Henry Engelhardt 
& Diane Briere de l’Isle 29,305,472

BlackRock Inc

14,298,745

10.1%

4.9%

N.M. Rothschild & Sons 
Ltd.

Fidelity Management 
& Research Company

Moondance 
Foundation

12,861,068

4.8%

12,337,444

4.2%

11,400,000

3.9%

The interests of Directors and officers and 
their connected persons in the issued share 
capital of the Company are given in the 
Remuneration Report.

Additional information for shareholders

Where not provided previously in this 
Directors’ Report, the following provides 
the additional information required 
for shareholders as a result of the 
implementation of the Takeovers Directive 
into UK law.

At 31 December 2018, the Company’s issued 
share capital comprised a single class of 
shares referred to as ordinary shares. Details 
of the share capital and shares issued during 
the year can be found in note 12d.

On a poll, every member present in person 
or by proxy and entitled to vote shall have 
one vote for every ordinary share held. The 
notice of the general meeting specifies 
deadlines for exercising voting rights either 
by proxy notice or present in person or by 
proxy in relation to resolutions to be passed 
at general meeting. All proxy votes are 
counted and the numbers for, against or 
withheld in relation to each resolution are 
announced at the Annual General Meeting 
and published on the Company’s website 
after the meeting.

There are no restrictions on the transfer of 
ordinary shares in the company other than:

•  Certain restrictions may from time to 

time be imposed by laws and regulations 
(for example, insider trading laws); and

•  Pursuant to the Listing Rules of the 
FCA whereby certain employees of 
the Company require the approval of 
the Company to deal in the Company’s 
securities.

The Company has not purchased any of its 
own shares during the period. 

There are no agreements between the 
Company and its Directors or employees 
providing for compensation for loss of 
office or employment (whether through 
resignation, purported redundancy or 
otherwise) that occurs because of a 
takeover bid. 

There are a number of agreements that 
alter or terminate upon a change of control 
of the Company following a takeover bid, 
such as commercial contracts. None are 
considered to be significant in terms of their 
impact on the business of the Group as a 
whole except for the long term co-insurance 
agreement in place with Munich Re.  
Details relating to the Group’s co-insurance 
and reinsurance agreements with Munich  
Re agreement are contained in the  
Strategic Report.

Power to issue shares

At the last Annual General Meeting, held 
on 26 April 2018, authority was given to 
the Directors to allot unissued relevant 
securities in the Company up to a maximum 
of £95,904, equivalent to one third of the 
issued share capital as at 20 March 2018. 
This authority expires on the date of the 
Annual General Meeting to be held on 25 
April 2019 and the Directors will seek to 
renew this authority for the following year. 

A further special resolution passed at that 
meeting granted authority to the Directors 
to allot equity securities in the Company 
(up to a maximum of 5% of the issued share 
capital of the Company) for cash, without 
regard to the pre-emption provisions of the 
Companies Act 2006. This authority also 
expires on the date of the Annual General 
Meeting to be held on 25 April 2019 and the 
Directors will seek to renew this authority 
for the following year.

In line with the new principles published by 
the Pre-Emption Group in March 2015, and 
their template resolutions published in May 
2016, allowing a company the ability to seek 
authority over a further 5% of the issued 
ordinary share capital on a non-pre-emptive 
basis subject to certain conditions, it is the 
intention of the Company, at the AGM on 25 
April 2019, to seek this additional authority 
by special resolution and will confirm in 
the Notice of AGM that such additional 
shares are only issued in connection with a 
specified acquisition or capital investment. 

110 Admiral Group plc · Annual Report and Accounts 2018

The Board is of the view that it is in the 
best interests of the Group to attract 
and retain the services of the most able 
and experienced Directors by offering 
competitive terms of engagement, 
including the granting of such indemnities. 
Neither the Deed Poll of Indemnity nor 
insurance cover would provide any coverage 
in the event that a Director is proved to have 
acted fraudulently or dishonestly.

Annual General Meeting (AGM)

It is proposed that the next AGM be held at 
City Hall, Cardiff on Thursday 25 April 2019 
at 2.00pm, notice of which will be sent to 
shareholders with the Annual Report. 

REPORTING, ACCOUNTABILITY 
AND AUDIT

UK Corporate Governance Code

Admiral is subject to the UK Corporate 
Governance Code (the Code), published by 
the Financial Reporting Council (FRC) in April 
2016 and available on their website, www.
frc.org.uk. The Company’s Annual Report 
and Accounts, taken as a whole, addresses 
the requirements of the 2016 Code.

During the year to 31 December 2018, the 
Company has in all respects complied with 
the provisions of the 2016 Code except 
with regard to non-compliance with the 
provisions as set out in the Corporate 
Governance Report at page 66.

The Directors confirm that the Annual 
Report and Accounts, taken as a whole, 
is fair, balanced and understandable and 
provides the information necessary for 
shareholders to assess the Company’s 
position and performance, business 
model and strategy.

Directors’ responsibilities 

The Directors are responsible for preparing 
the Annual Report and the Group and parent 
company financial statements in accordance 
with applicable law and regulations. 

Company law requires the Directors to 
prepare Group and parent company financial 
statements for each financial year. Under 
that law they are required to prepare the 
Group financial statements in accordance 
with IFRS’s as adopted by the EU and 
applicable law and have elected to prepare 
the parent company financial statements 
in accordance with UK Accounting 
Standards, including FRS 101 Reduced 
Disclosure Framework. 

Under company law the Directors must not 
approve the financial statements unless 
they are satisfied that they give a true and 
fair view of the state of affairs of the Group 
and parent company and of their profit or 
loss for that period. In preparing each of 
the Group and parent company financial 
statements, the directors are required to: 

•  select suitable accounting policies and 

then apply them consistently; 

•  make judgements and estimates that are 

reasonable and prudent; 

•  for the Group financial statements, state 

whether they have been prepared in 
accordance with IFRS’s as adopted by 
the EU; and 

•  for the parent company financial 

statements, state whether applicable 
UK Accounting Standards, including FRS 
101 Reduced Disclosure Framework, have 
been followed, subject to any material 
departures disclosed and explained in the 
parent company financial statements.

Appointments of Directors

The Company’s Articles of Association 
(the Articles) give the Directors power to 
appoint and replace Directors. Under the 
Terms of Reference of the Nomination and 
Governance Committee, any appointment 
must be recommended by the Nomination 
and Governance Committee for approval 
by the Board of Directors. At the Group’s 
AGM on 26 April 2018, new Articles of 
Association were approved by shareholders 
which provide that all Directors will retire 
and offer themselves for re-election at each 
AGM, in accordance with the UK Corporate 
Governance Code and the Company’s 
current practice. Therefore, all Directors will 
be submitting themselves for re-election by 
shareholders at the forthcoming AGM. 

Articles of Association

The Articles may only be amended by special 
resolution of the shareholders.

Power of the Directors

The Directors are responsible for managing 
the business of the Company and may 
exercise all powers of the Company subject 
to the provisions of relevant statutes, to any 
directions given by special resolution and to 
the Company’s Memorandum and Articles. 
The Articles, for example, contain specific 
provisions and restrictions concerning the 
Company’s power to borrow money. Powers 
relating to the issuing of new shares are also 
included in the Articles and such authorities 
are renewed by shareholders at the Annual 
General Meeting each year. 

Directors’ indemnities and insurance

Directors’ and Officers’ insurance cover is 
in place for all Directors to provide cover 
against certain acts or omissions on behalf 
of the Company. A Deed Poll of Indemnity 
was executed in October 2015, indemnifying 
each of the Directors, and Company 
Secretary, in relation to certain losses and 
liabilities that they might incur in the course 
of acting as Directors of the Company. The 
Deed Poll of Indemnity is categorised as 
qualifying third party indemnity provisions 
as defined by section 234 of the Companies 
Act 2006 and remains in force for all past 
and present Directors of the Company.

Admiral Group plc · Annual Report and Accounts 2018

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Directors’ Report continued

Disclosure of information to auditor

The Directors who held office at the date of 
approval of this Directors’ Report confirm 
that, so far as they are each aware, there 
is no relevant audit information of which 
the Company’s auditor is unaware; and 
each Director has taken all the steps that 
they ought to have taken as a Director to 
make themselves aware of any relevant 
audit information and to establish 
that the Company’s auditor is aware 
of that information. 

Auditor

The Company’s auditor, Deloitte LLP, 
has indicated willingness to continue in 
office and resolutions to reappoint it 
and to authorise the Directors to fix its 
remuneration will be proposed at the  
Annual General Meeting. 

By Order of the Board,

Mark Waters
Company Secretary

6 March 2019

Geraint Jones
Chief Financial Officer

6 March 2019

The Directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the parent 
company’s transactions and disclose 
with reasonable accuracy at any time the 
financial position of the parent company 
and enable them to ensure that its financial 
statements comply with the Companies 
Act 2006. They have general responsibility 
for taking such steps as are reasonably 
open to them to safeguard the assets of 
the Group and to prevent and detect fraud 
and other irregularities. 

Under applicable law and regulations, 
the directors are also responsible for 
preparing a Strategic Report, Directors’ 
Report, Directors’ Remuneration Report 
and Corporate Governance Statement that 
complies with that law and those regulations. 

The Directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on 
the Company’s website. Legislation in 
the UK governing the preparation and 
dissemination of financial statements may 
differ from legislation in other jurisdictions. 

Responsibility statement

The Directors confirm that to the best of 
their knowledge:

•  the financial statements, prepared in 
accordance with the applicable set of 
accounting standards, give a true and fair 
view of the assets, liabilities, financial 
position and profit or loss of the Company 
and the undertakings included in the 
consolidation taken as a whole; and

•  the Strategic Report includes a fair review 
of the development and performance of 
the business and the position of the issuer 
and the undertakings included in the 
consolidation taken as a whole, together 
with a description of the principal risks 
and uncertainties that they face.

112 Admiral Group plc · Annual Report and Accounts 2018

Independent Auditor’s Report

to the Members of Admiral Group Plc

REPORT ON THE AUDIT OF THE FINANCIAL STATEMENTS

Opinion

In our opinion:

•  the financial statements of Admiral Group plc (the ‘parent company’) and its subsidiaries (the ‘group’) give a true and fair view of the 
state of the group’s and of the parent company’s affairs as at 31 December 2018 and of the group’s profit for the year then ended;

•  the group financial statements have been properly prepared in accordance with International Financial Reporting Standards (IFRSs) 

as adopted by the European Union;

•  the parent company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 

Accounting Practice, including Financial Reporting Standard 101 “Reduced Disclosure Framework”; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards  

the group financial statements, Article 4 of the IAS Regulation.

We have audited the financial statements which comprise:

•  the Consolidated and Parent Company Income Statements;

•  the Consolidated and Parent Company Statements of Comprehensive Income;

•  the Consolidated and Parent Company Statements of Financial Position;

•  the Consolidated Cash Flow Statement;

•  the Consolidated and Parent Company Statements of Changes in Equity;

•  the related notes 1 to 13 to the Group financial statements, excluding the capital adequacy disclosures in note 12e calculated in 

accordance with the Solvency II regime which are marked as unaudited; and

•  the related notes 1 to 12 to the Parent Company financial statements.

The financial reporting framework that has been applied in the preparation of the group financial statements is applicable law and IFRSs 
as adopted by the European Union. The financial reporting framework that has been applied in the preparation of the parent company 
financial statements is applicable law and United Kingdom Accounting Standards, including FRS 101 “Reduced Disclosure Framework” 
(United Kingdom Generally Accepted Accounting Practice).

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the auditor’s responsibilities for the audit of the financial statements section of our report. 

We are independent of the group and the parent company in accordance with the ethical requirements that are relevant to our audit 
of the financial statements in the UK, including the Financial Reporting Council’s (the ‘FRC’s’) Ethical Standard as applied to listed public 
interest entities, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We confirm that the non-
audit services prohibited by the FRC’s Ethical Standard were not provided to the group or the parent company.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Admiral Group plc · Annual Report and Accounts 2018

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Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewIndependent Auditor’s Report continued

to the Members of Admiral Group Plc

Summary of our audit approach

Key audit matters The key audit matters that we identified in the current year were:

•  Valuation of gross insurance claims reserves; and
•  Revenue recognition - profit commission income.

The key audit matters identified are the same as the prior year.

Materiality

Scoping

The materiality that we used for the group financial statements was £20.7 million, which was determined with reference 
to profit before tax.

We identified nine reporting components which we determined should be subjected to audits for group reporting 
purposes this year.

Further specific audit procedures were completed in respect of eight further components which, although not 
financially significant, did present some specific audit risks which needed to be addressed.

The components within the scope of our audit procedures account for 96% of the group’s profits and losses before tax, 
95% of revenue and 94% of the group’s net assets.

Significant 
changes in our 
approach

The main changes in component scoping since 2017 are to subject the group’s underwriting division in Spain and the 
group’s subsidiary Admiral Financial Services Limited (“AFSL”) to full scope audits. 

Whilst the Spanish underwriting division is not considered significant to the group as a whole in 2018, it does represent 
a significant portion of the group’s European underwriting activity and therefore we have determined that treating it in 
this way is the most appropriate approach.

AFSL includes the group’s loans portfolio, which has grown to a size that we consider to represent a significant 
component of the group in 2018.

Conclusions relating to going concern, principal risks and viability statement

Going concern
We have reviewed the directors’ statement in note 2 to the financial statements about whether they 
considered it appropriate to adopt the going concern basis of accounting in preparing them and their 
identification of any material uncertainties to the group’s and company’s ability to continue to do so over a 
period of at least twelve months from the date of approval of the financial statements.

We confirm that we 
have nothing material 
to report, add or draw 
attention to in respect  
of these matters.

We considered as part of our risk assessment the nature of the group, its business model and related risks 
including where relevant the impact of Brexit, the requirements of the applicable financial reporting framework 
and the system of internal control. We evaluated the directors’ assessment of the group’s ability to continue as 
a going concern, including challenging the underlying data and key assumptions used to make the assessment, 
and evaluated the directors’ plans for future actions in relation to their going concern assessment.

We are required to state whether we have anything material to add or draw attention to in relation to that 
statement required by Listing Rule 9.8.6R(3) and report if the statement is materially inconsistent with our 
knowledge obtained in the audit.

Principal risks and viability statement
Based solely on reading the directors’ statements and considering whether they were consistent with the 
knowledge we obtained in the course of the audit, including the knowledge obtained in the evaluation of the 
directors’ assessment of the group’s and the company’s ability to continue as a going concern, we are required 
to state whether we have anything material to add or draw attention to in relation to:

We confirm that we 
have nothing material 
to report, add or draw 
attention to in respect  
of these matters.

• 

• 

• 

the disclosures on pages 52 to 57 that describe the principal risks and explain how they are being 
managed or mitigated;

the directors’ confirmation on page 52 that they have carried out a robust assessment of the principal 
risks facing the group, including those that would threaten its business model, future performance, 
solvency or liquidity; or

the directors’ explanation on page 84 as to how they have assessed the prospects of the group, over what 
period they have done so and why they consider that period to be appropriate, and their statement as to 
whether they have a reasonable expectation that the group will be able to continue in operation and meet 
its liabilities as they fall due over the period of their assessment, including any related disclosures drawing 
attention to any necessary qualifications or assumptions. 

We are also required to report whether the directors’ statement relating to the prospects of the group 
required by Listing Rule 9.8.6R(3) is materially inconsistent with our knowledge obtained in the audit.

114 Admiral Group plc · Annual Report and Accounts 2018

Key audit matters

Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to  
fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, the allocation  
of resources in the audit; and directing the efforts of the engagement team.

These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon,  
and we do not provide a separate opinion on these matters. 

Valuation of gross insurance claims reserves 

Key audit matter 
description

The group’s gross insurance claims reserves total £2,740 million (2017 year-end: £2,403 million). The judgements which 
are made by management in determining the total valuation of claims reserves are by far the most significant, in terms 
of their impact on the group’s financial position. Setting these claims reserves is an inherently subjective exercise and 
small changes in underlying assumptions such as average frequency or average severity may have a material impact on 
the overall year end result reported. We therefore consider that this account balance contains potential fraud risks.

Specifically, our significant areas of focus are management’s assumptions underpinning the modelled frequency and 
severity of large bodily injury claims arising in the UK Car Insurance business. These particular claims result in higher 
individual claims reserves and are more judgmental, in terms of the development of the ultimate losses, due to the 
longer-term nature of the group’s exposure (compared to property damage claims). 

In line with the group’s accounting policy, management adds a margin to the actuarial best estimate to arrive at the 
booked gross claims reserves. This margin reflects the inherent uncertainty in estimating the ultimate losses on 
claims, over and above that which can be projected actuarially based on underlying claims development data. This is a 
significant area of management judgement and, therefore, a focus of our audit. Specifically, the consistency of the level 
of prudence within the margin for the UK Car Insurance reserves, related to large bodily injury claims, is our key area of 
focus in respect of the margins included.

The uncertainty associated with future changes in the Ogden discount rate is a key area of judgement and effects both 
the derivation of the best estimate assumptions and the margin required to achieve the desired level of confidence 
in the booked reserves. The impact of royal assent to the Civil Liability Bill on the estimate of future rate changes is 
specifically considered in responding to the areas of focus set out above.

Refer to page 76 in the audit committee report where this is included as a significant issue and note 3 and note 5d in the 
financial statements which refer to this matter.

We have assessed the design and implementation and tested the operating effectiveness of relevant controls relating to 
the key actuarial assumptions identified and the setting of the reserve margin. These controls include those concerning 
the oversight and challenge of management’s external actuarial expert by management and the Audit Committee. 

We reviewed the reports from management’s external expert actuary and involved our own Deloitte actuarial experts 
to support our challenge of management’s assumptions. We performed procedures to assess the objectivity and 
competence of management’s expert. 

We benchmarked management’s frequency assumptions against available industry working party data and considered the 
comparison in the context of the risk profile of Admiral’s portfolio and the year-on-year changes in these assumptions.

We undertook a graphical analysis of incurred development patterns to assess and challenge management’s severity 
assumptions. We benchmarked the average cost per claim assumptions against available third party industry data in the 
context of this incurred development analysis. We gave specific consideration to the Ogden discount rate assumption 
selected by management, inspected the evidence to support a change in assumption for 2018 and benchmarked the 
selected rate against that selected by a range of industry peers. 

We challenged management’s qualitative and quantitative justifications for the margin held over the actuarial best 
estimate reserves through review of management’s accounting judgement papers and claims distribution model. We 
analysed the consistency of prudence within the booked margin against previous reporting periods in the context of the 
underlying uncertainty in incurred claims development and challenged management’s justification for the booked position.

How the scope 
of our audit 
responded to the 
key audit matter

Key observations Based on the procedures described above, we consider that the booked reserves remain appropriate and in line with the 

group’s prudent accounting policy.

Admiral Group plc · Annual Report and Accounts 2018

115

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewIndependent Auditor’s Report continued

to the Members of Admiral Group Plc

Key audit matters continued

Revenue recognition – profit commission income 

Key audit matter 
description

The auditing standards prescribe that a risk of fraud in revenue recognition should be presumed for all trading groups 
and companies. We therefore performed an assessment of the group’s classes of revenue transactions to identify the 
areas where there was a potential for fraud through possible manipulation of this balance. 

In our view, the UK car insurance profit commission income earned by the group, which, on a consolidated basis, 
consists of amounts due from the group’s co-insurer of £95.1 million (2017: £64.7 million), represents a revenue class 
for which there is an incentive to fraudulently overstate the amounts recorded. Accordingly, we have determined that 
the accuracy of profit commission income due from the group’s co-insurance arrangement includes elements which 
constitute a significant risk of material misstatement for the group financial statements and therefore identified this  
as a key audit matter.

The risk is particularly acute where there have been changes to the terms of the profit commission arrangements or other 
one-off adjustments which therefore mean that the calculation to be performed is not uniform across all underwriting 
years – i.e. where the same underwriting result within two different periods could give rise to different levels of profit 
commissions for each because of variances in the applicable contracted terms. The accuracy of the calculation in respect 
of these changes is the specific risk area which we determined represents a significant risk of misstatement.

Refer to page 77 in the audit committee report where this is included as a significant issue, and note 3 and note 5c in the 
financial statements which refer to this matter.

How the scope 
of our audit 
responded to the 
key audit matter

We have assessed the design and implementation and tested the operating effectiveness of relevant controls 
associated with the accuracy of the calculation. These controls are designed to ensure that the inputs to the calculation 
are accurate and include a review by management to check that any requisite changes have been reflected in the form 
of the detailed calculation.

We have inspected the applicable co-insurance contracts to evaluate the form and content of management’s calculation 
and performed a substantive analytical review to respond to the key audit matter. We developed an independent 
expectation of the commission income, based upon our understanding of the contracts and using the loss ratios audited 
as part of our insurance reserves testing. We compared our expectation to the amount recorded by management in the 
context of an appropriate threshold of variance.

Key observations Based on the procedures described above, we consider the profit commission income to be appropriately stated.

116 Admiral Group plc · Annual Report and Accounts 2018

Our application of materiality

We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic decisions 
of a reasonably knowledgeable person would be changed or influenced. We use materiality both in planning the scope of our audit work 
and in evaluating the results of our work. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Group financial statements

Parent company financial statements

Materiality

£20.7 million (2017: £20.1 million)

£1.8 million (2017: £3.8 million)

Basis for determining 
materiality

5% of profit before tax, adjusted for the movement due 
to the change in the Ogden rate assumption (2017: 5% of 
profit before tax).

3% of net assets (2017: 3%)

The parent company primarily exists as the holding 
company which carries investments in group 
subsidiaries and is the issuer of listed securities. We 
consider that net assets is the critical benchmark for 
the company.

Rationale for the 
benchmark applied

We consider profit before tax to be the critical 
benchmark of the performance of the group and 
consider this benchmark to be suitable having compared 
to other benchmarks: our materiality equates to 1% of 
gross earned premium and 3% of equity (2017: 1% of 
gross earned premium and 2% of equity).

We adjusted our materiality basis to exclude the impact 
of the Ogden discount rate change in order to remove 
year on year volatility.

The actual profit recorded for the year is greater than 
the profit before tax prior to the release of reserves 
resulting from the change in Ogden rate assumption,  
as set out on page 24.

Group materiality £20.7m

Component materiality range £0.3m to £14.1m

Audit Committee reporting threshold £1m

Adjusted PBT £410m
Group materiality £20.7m

We set performance materiality at a level lower than materiality to reduce the probability that, in aggregate, uncorrected and undetected 
misstatements exceed the materiality for the financial statements as a whole. Group performance materiality was set at 70% of group 
materiality for the 2018 audit (2017: 70%).

We agreed with the Audit Committee that we would report to the Committee all audit differences in excess of £1 million (2017: £1 million), 
as well as differences below that threshold that, in our view, warranted reporting on qualitative grounds. We also report to the Audit 
Committee on disclosure matters that we identified when assessing the overall presentation of the financial statements. 

Admiral Group plc · Annual Report and Accounts 2018

117

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewIndependent Auditor’s Report continued

to the Members of Admiral Group Plc

AN OVERVIEW OF THE SCOPE OF OUR AUDIT

The nine financially significant components of the group which were identified in our audit planning are the UK branches of Admiral 
Insurance (Gibraltar) Limited, Admiral Insurance Company Limited, EUI Limited and Inspop.com Limited, the Italian branch of Admiral 
Insurance Company Limited, the Italian branch of Admiral Insurance (Gibraltar) Limited, the Spanish branch of Admiral Insurance Company 
Limited, Admiral Financial Services Limited and the Admiral Group plc parent entity itself. 

In 2017, we identified seven of these as significant reporting components. The changes in component scoping since 2017 are in classifying the 
group’s underwriting division in Spain and the group’s subsidiary Admiral Financial Services Limited as significant reporting components. 

Each of these components was subjected to a full-scope audit for group reporting purposes, completed to individual component materiality 
levels which ranged from £0.3 million to £14.1 million (2017: £0.76 million to £13.2 million) dependent upon the relative significance of each 
individual component.

Additionally, we have completed specific audit procedures, designed to address specific audit risks, for eight further components, 
including Elephant Insurance Company, a subsidiary entity in the USA.

We engaged local component auditors, being Deloitte member firms in the USA, Italy and Spain, to perform the audit work and specified 
audit procedures in these respective territories on our behalf. We directed and supervised the work of the component auditors, including 
through visits to the components and component auditors in Rome, Madrid, Seville and Richmond and remote communication and review 
of their work.

For the remaining components, which were not subject to audit or specified audit procedures, we performed analysis at an aggregated 
group level to re-assess our evaluation that there were no significant risks of material misstatement presented by any of these 
components. The components within the scope of our audit procedures account for 96% of the group’s profits and losses before tax,  
95% of revenue and 94% of the group’s net assets (2017: 93% of profits and losses before tax, 90% of revenue and 90% of net assets).

Revenue

Profit before tax

Net assets

Full audit scope  
Specified audit procedures 
Review at group level 

86%
9%
5%

Full audit scope  
Specified audit procedures 
Review at group level 

93%
3%
4%

Full audit scope  
Specified audit procedures 
Review at group level 

81%
13%
6%

Profit before tax coverage is stated in absolute terms – i.e. based on contribution to group profit less group loss.

118 Admiral Group plc · Annual Report and Accounts 2018

We have nothing to 
report in respect of 
these matters.

Other information

The directors are responsible for the other information. The other information comprises the information included  
in the annual report, other than the financial statements and our auditor’s report thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise 
explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in 
doing so, consider whether the other information is materially inconsistent with the financial statements or our 
knowledge obtained in the audit or otherwise appears to be materially misstated.

If we identify such material inconsistencies or apparent material misstatements, we are required to determine 
whether there is a material misstatement in the financial statements or a material misstatement of the other 
information. If, based on the work we have performed, we conclude that there is a material misstatement of this 
other information, we are required to report that fact.

In this context, matters that we are specifically required to report to you as uncorrected material misstatements of 
the other information include where we conclude that:

•  Fair, balanced and understandable – the statement given by the directors that they consider the annual report 
and financial statements taken as a whole is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the group’s position and performance, business model and strategy, is 
materially inconsistent with our knowledge obtained in the audit;

•  Audit committee reporting – the section describing the work of the audit committee does not appropriately 

address matters communicated by us to the audit committee; or

•  Directors’ statement of compliance with the UK Corporate Governance Code – the parts of the directors’ 
statement required under the Listing Rules relating to the company’s compliance with the UK Corporate 
Governance Code containing provisions specified for review by the auditor in accordance with Listing Rule 
9.8.10R(2) do not properly disclose a departure from a relevant provision of the UK Corporate Governance Code.

Responsibilities of directors

As explained more fully in the directors’ responsibilities statement, the directors are responsible for the preparation of the financial 
statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary 
to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group’s and the parent company’s ability to continue 
as a going concern, disclosing as applicable, matters related to going concern and using the going concern basis of accounting unless the 
directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high 
level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement 
when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could 
reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

Details of the extent to which the audit was considered capable of detecting irregularities, including fraud are set out below.

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: www.frc.org.uk/
auditorsresponsibilities. This description forms part of our auditor’s report.

Extent to which the audit was considered capable of detecting irregularities, including fraud

We identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, and then design and 
perform audit procedures responsive to those risks, including obtaining audit evidence that is sufficient and appropriate to provide a basis 
for our opinion.

Admiral Group plc · Annual Report and Accounts 2018

119

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewIndependent Auditor’s Report continued

to the Members of Admiral Group Plc

Identifying and assessing potential risks related to irregularities

In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and 
regulations, our procedures included the following:

•  enquiring of management, internal audit, and the audit committee, including obtaining and reviewing supporting documentation, 

concerning the group’s policies and procedures relating to:

– 

identifying, evaluating and complying with laws and regulations and whether they were aware of any instances of non-compliance;

–  detecting and responding to the risks of fraud and whether they have knowledge of any actual, suspected or alleged fraud; and

–  the internal controls established to mitigate risks related to fraud or non-compliance with laws and regulations.

•  discussing among the engagement team including significant component audit teams and involving relevant internal specialists, 

including tax and IT specialists regarding how and where fraud might occur in the financial statements and any potential indicators of 
fraud. As part of this discussion, we identified potential for fraud in the following areas:

–  valuation of gross insurance claims reserves; and

–  revenue recognition – profit commission income.

•  obtaining an understanding of the legal and regulatory frameworks that the group operates in, focusing on those laws and regulations 
that had a direct effect on the financial statements or that had a fundamental effect on the operations of the group. The key laws 
and regulations we considered in this context included the UK Companies Act, Listing Rules, and relevant tax legislation. In addition, 
compliance with terms of the group’s regulatory solvency requirements were fundamental to the assessment of the group’s ability to 
continue as a going concern.

Audit response to risks identified

As a result of performing the above, we identified the valuation of gross insurance claims reserves and revenue recognition in respect of 
profit commission income as key audit matters. The key audit matters section of our report explains the matters in more detail and also 
describes the specific procedures we performed in response to those key audit matters. 

In addition to the above, our procedures to respond to risks identified included the following:

•  reviewing the financial statement disclosures and testing to supporting documentation to assess compliance with relevant laws and 

regulations discussed above;

•  enquiring of management, the audit committee and legal counsel concerning actual and potential litigation and claims;

•  performing analytical procedures to identify any unusual or unexpected relationships that may indicate risks of material misstatement 

due to fraud;

•  reading minutes of meetings of those charged with governance, reviewing internal audit reports and reviewing correspondence with 

HMRC, the Financial Conduct Authority and the Prudential Regulation Authority; and

• 

in addressing the risk of fraud through management override of controls, testing the appropriateness of journal entries and other 
adjustments; assessing whether the judgements made in making accounting estimates are indicative of a potential bias; and evaluating 
the business rationale of any significant transactions that are unusual or outside the normal course of business.

We also communicated relevant identified laws and regulations and potential fraud risks to all engagement team members including 
internal specialists and significant component audit teams, and remained alert to any indications of fraud or non-compliance with laws 
and regulations throughout the audit.

120 Admiral Group plc · Annual Report and Accounts 2018

REPORT ON OTHER LEGAL AND REGULATORY REQUIREMENTS

Opinions on other matters prescribed by the Companies Act 2006

In our opinion the part of the directors’ remuneration report to be audited has been properly prepared in accordance with the Companies 
Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the strategic report and the directors’ report for the financial year for which the financial statements are 

prepared is consistent with the financial statements; and

•  the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.

In the light of the knowledge and understanding of the group and of the parent company and their environment obtained in the course  
of the audit, we have not identified any material misstatements in the strategic report or the directors’ report.

Matters on which we are required to report by exception

Adequacy of explanations received and accounting records

Under the Companies Act 2006 we are required to report to you if, in our opinion:

•  we have not received all the information and explanations we require for our audit;

•  adequate accounting records have not been kept by the parent company, or returns adequate for  

our audit have not been received from branches not visited by us; or

• 

the parent company financial statements are not in agreement with the accounting records and returns.

We have nothing to  
report in respect of  
these matters.

Directors’ remuneration 
Under the Companies Act 2006 we are also required to report if in our opinion certain disclosures of directors’ 
remuneration have not been made or the part of the directors’ remuneration report to be audited is not in 
agreement with the accounting records and returns.

We have nothing to 
report in respect of  
these matters.

Other matters

Auditor tenure

Following the recommendation of the audit committee, we were appointed by shareholders’ approval at the Annual General Meeting on  
28 April 2016 to audit the financial statements for the year ending 31 December 2016 and subsequent financial periods. The period 
of total uninterrupted engagement including previous renewals and reappointments of the firm is 3 years, covering the years ending 
31 December 2016 to 31 December 2018.

Consistency of the audit report with the additional report to the audit committee

Our audit opinion is consistent with the additional report to the audit committee we are required to provide in accordance with ISAs (UK).

Use of our report

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our 
audit work has been undertaken so that we might state to the company’s members those matters we are required to state to them in an 
auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone 
other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Mark McQueen (Senior statutory auditor)
For and on behalf of Deloitte LLP

Statutory Auditor 
London, United Kingdom

6 March 2019

Admiral Group plc · Annual Report and Accounts 2018

121

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewConsolidated income statement

For the year ended 31 December 2018

Insurance premium revenue

Insurance premium ceded to reinsurers

Net insurance premium revenue

Other revenue

Profit commission

Interest income

Interest expense

Net interest income from loans

Investment return

Net revenue

Insurance claims and claims handling expenses

Insurance claims and claims handling expenses recoverable from reinsurers

Net insurance claims

Operating expenses and share scheme charges

Operating expenses and share scheme charges recoverable from co- and reinsurers

Net operating expenses and share scheme charges

Total expenses

Operating profit

Finance costs

Profit before tax

Taxation expense

Profit after tax

Profit after tax attributable to:

Equity holders of the parent

Non-controlling interests (NCI)

Earnings per share

Basic 

Diluted

Dividends declared and paid (total)

Dividends declared and paid (per share)

122 Admiral Group plc · Annual Report and Accounts 2018

Year ended

Note

31 December
 2018
£m

31 December 
2017
£m

2,079.6

(1,407.8)

671.8

449.2

93.2

15.0

(3.6)

11.4

36.0

1,261.6

(1,513.8)

1,163.7

(350.1)

(842.8)

418.8

(424.0)

(774.1)

487.5

(11.3)

476.2

(85.7)

390.5

395.1

(4.6)

390.5

137.1p

136.8p

332.7

118.0p

1,729.9

(1,110.8)

619.1

399.9

67.0

1.6

(0.4)

1.2

41.7

1,128.9

(1,308.8)

961.7

(347.1)

(753.5)

386.6

(366.9)

(714.0)

414.9

(11.4)

403.5

(71.9)

331.6

334.2

(2.6)

331.6

117.2p

117.0p

300.3

107.5p

5

8

5

8

6

6

9

9

6

10

12

12

12

12

Consolidated statement of comprehensive income 

For the year ended 31 December 2018

Profit for the period

Other comprehensive income

Items that are or may be reclassified to profit or loss

Movements in fair value reserve

Deferred tax charge in relation to movement in fair value reserve

Exchange differences on translation of foreign operations

Movement in hedging reserve

Other comprehensive income for the period, net of income tax

Total comprehensive income for the period

Total comprehensive income for the period attributable to:

Equity holders of the parent

Non-controlling interests

Year ended

31 December
 2018
£m

390.5

 31 December 
2017
£m

331.6

(24.0)

0.7

2.2

(0.3)

(21.4)

369.1

373.7

(4.6)

369.1

12.4

(4.1)

(8.0)

–

0.3

331.9

334.8

(2.9)

331.9

Admiral Group plc · Annual Report and Accounts 2018

123

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewConsolidated statement of financial position 

As at 31 December 2018

ASSETS

Property and equipment

Intangible assets

Deferred income tax

Reinsurance assets

Insurance and other receivables

Loans and advances to customers

Financial investments

Cash and cash equivalents

Total assets

EQUITY

Share capital

Share premium account

Other reserves

Retained earnings

Total equity attributable to equity holders of the parent

Non-controlling interests

Total equity

LIABILITIES 

Insurance contracts

Subordinated and other financial liabilities

Trade and other payables

Current tax liabilities

Total liabilities

Total equity and total liabilities 

As at

Note

31 December
 2018
£m

31 December 
2017
£m

11

11

10

5

7

7

7

7

12

5

7

7, 11

10

28.1

162.0

0.2

1,883.5

1,082.0

300.2

2,969.7

376.8

6,802.5

0.3

13.1

31.4

713.5

758.3

12.8

771.1

3,736.4

444.2

1,801.5

49.3

6,031.4

6,802.5

31.3

159.4

0.3

1,637.6

939.7

66.2

2,697.8

326.8

5,859.1

0.3

13.1

52.4

580.3

646.1

9.7

655.8

3,313.9

224.0

1,641.6

23.8

5,203.3

5,859.1

The accompanying notes form part of these financial statements.

These financial statements were approved by the Board of Directors on 6 March 2019 and were signed on its behalf by:

Geraint Jones
Chief Financial Officer

Admiral Group plc

Company Number: 03849958

124 Admiral Group plc · Annual Report and Accounts 2018

Consolidated cash flow statement 

For the year ended 31 December 2018

Profit after tax

Adjustments for non-cash items:

– Depreciation

– Amortisation of software

– Movement in provision for loans and advances to customers

– Share scheme charges

– Loans: interest income receivable

– Loans: interest income received

– Investment return 

– Finance costs, including interest expense on funding for loans

– Taxation expense

Change in gross insurance contract liabilities 

Change in reinsurance assets

Change in insurance and other receivables

Change in loans and advances to customers

Change in trade and other payables, including tax and social security

Cash flows from operating activities, before movements in investments

Purchases of financial instruments

Proceeds on disposal/maturity of financial instruments

Interest and investment income received

Cash flows from operating activities, net of movements in investments

Taxation payments

Net cash flow from operating activities

Cash flows from investing activities:

Purchases of property, equipment and software

Net cash used in investing activities

Cash flows from financing activities:

Non-controlling interest capital contribution

Proceeds on issue of financial liabilities

Finance costs paid, including interest expense paid on funding for loans

Repayment of finance lease liabilities

Equity dividends paid

Net cash used in financing activities

Net increase/(decrease) in cash and cash equivalents 

Cash and cash equivalents at 1 January

Effects of changes in foreign exchange rates

Cash and cash equivalents at end of period

Year ended

31 December
 2018
£m

390.5

31 December 
2017
£m

331.6

12.0

15.5

8.9

49.8

(15.0)

13.6

(36.0)

14.9

85.7

422.5

(245.9)

(145.0)

(242.9)

159.9

488.5

(1,830.2)

1,573.4 

8.0

239.7

(55.6)

184.1

(23.9)

(23.9)

19.3

220.2

(14.1)

–

(332.7)

(107.3)

52.9

326.8

(2.9)

376.8

10.1

13.8

1.3

35.6

(1.6)

1.6

(41.7)

11.8

71.9

564.4

(511.2)

(154.3)

(65.2)

349.5

617.6

(549.2)

311.8

8.0

388.2

(55.9)

332.3

(22.7)

(22.7)

1.8

–

(11.6)

0.1

(300.3)

(310.0)

(0.4)

326.6

0.6

326.8

Note

11

11

7

9

8

6

6

10

12

7

Admiral Group plc · Annual Report and Accounts 2018

125

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewConsolidated statement of changes in equity

For the year ended 31 December 2018

Attributable to the owners of the Company

Share 
capital
£m

Share 
premium 
account
£m

Fair 
value
reserve
£m

Hedging 
reserve
£m

Foreign 
exchange 
reserve
£m

Retained 
profit 
and loss
£m

Non-
controlling 
interests
£m

Total 
equity
£m

Total
£m

At 1 January 2017

Profit/(loss) for the period

Other comprehensive income

Movements in fair value reserve

Deferred tax charge in relation to movement in 
fair value reserve

Currency translation differences

Total comprehensive income for the period

Transactions with equity holders

Dividends

Share scheme credit

Deferred tax credit on share scheme credit

Contributions by NCIs

Total transactions with equity holders

As at 31 December 2017

Balance at 1 January 2018

Initial application of IFRS 9

Adjusted balance at 1 January 2018

Profit/(loss) for the period

Other comprehensive income

Movements in fair value reserve

Deferred tax charge in relation to movement in 
fair value reserve

Movement in hedging reserve

Currency translation differences

Total comprehensive income for the period

Transactions with equity holders

Dividends

Share scheme credit

Deferred tax credit on share scheme credit

Changes in ownership interests without a change 
in control

Total transactions with equity holders

0.3

13.1

28.1

– 

– 

– 

– 

–

–

–

–

–

–

– 

– 

– 

– 

– 

–

–

–

–

–

–

12.4

(4.1)

–

8.3

–

–

–

–

–

0.3

0.3

–

0.3

13.1

13.1

–

36.4

36.4

0.4

13.1

36.8

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(24.0)

0.7

–

–

(23.3)

(0.3)

–

–

–

–

–

–

–

–

–

–

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

–

– 

–

–

–

(0.3)

–

23.7

505.7

570.9

10.8

581.7

– 

334.2

334.2

(2.6) 331.6

– 

– 

(7.7)

(7.7)

–

–

–

–

–

– 

– 

– 

12.4

(4.1)

(7.7)

–

–

12.4

(4.1)

(0.3)

(8.0)

334.2

334.8

(2.9) 331.9

(300.3)

(300.3)

– (300.3)

37.9

37.9

2.8

–

2.8

–

–

–

1.8

37.9

2.8

1.8

(259.6)

(259.6)

1.8 (257.8)

16.0

16.0

–

580.3 

646.1

580.3 

646.1

(0.4)

–

9.7

9.7

–

655.8

655.8

–

16.0

579.9 

646.1

9.7

655.8

–

–

–

–

2.2

2.2

–

–

–

–

–

395.1

395.1

(4.6) 390.5

–

–

–

–

(24.0)

0.7

(0.3)

2.2

–

–

–

–

(24.0)

0.7

(0.3)

2.2

395.1

373.7

(4.6) 369.1

(332.7)

(332.7)

(0.4) (333.1)

56.7

3.3

56.7

3.3

–

–

56.7

3.3

11.2

11.2

8.1

19.3

(261.5)

(261.5)

7.7 (253.8)

As at 31 December 2018

0.3

13.1

13.5

(0.3)

18.2

713.5

758.3

12.8 771.1

126 Admiral Group plc · Annual Report and Accounts 2018

Notes to the Financial Statements

For the year ended 31 December 2018

1.  GENERAL INFORMATION

Admiral Group plc is a company incorporated in England and Wales. Its registered office is at Tŷ Admiral, David Street, Cardiff, CF10 2EH and 
its shares are listed on the London Stock Exchange. 

The consolidated financial statements have been prepared and approved by the Directors in accordance with International Financial 
Reporting Standards (IFRS) as adopted by the European Union (EU). The Company has elected to prepare its Parent Company financial 
statements in accordance with Financial Reporting Standard 101 Reduced Disclosure Framework (FRS 101).

The Group has branches in Spain, Italy, France, Canada and India as part of its international insurance and price comparison businesses.

Adoption of new and revised standards

The Group has adopted the following IFRS and interpretations during the year, which have been issued and endorsed by the EU:

• 

• 

IFRS 9 “Financial Instruments”.

IFRS 15 “Revenue from Contracts with Customers”.

•  Amendments to IFRS 2 “Classification and Measurement of Share-based payment transactions”.

The application of these amendments has not had a material impact on the Group’s results, financial position and cash flows. Further 
information on the impact of the transition to IFRS 9 and IFRS 15 is provided below.

IFRS 9

During the year the Group has applied IFRS 9 Financial Instruments with a date of initial application of 1 January 2018, which resulted in 
changes in accounting policies and the potential for adjustments to the amounts previously recognised in the financial statements in 
respect of financial instruments.

As permitted by the transitional provisions of IFRS 9 the Group elected not to restate comparative figures. Any adjustments to the 
carrying amounts of financial assets and liabilities at the date of transition would be recognised in the opening retained earnings and 
other reserves of the current period. 

The adoption of IFRS 9 has resulted in changes to the Group’s accounting policies for recognition, classification and measurement of 
financial assets and liabilities and impairment of financial assets.

Set out below are disclosures relating to the impact of the adoption of IFRS 9 on the Group. Further details of the specific IFRS 9 
accounting policies applied in the period (as well as previous IAS 39 accounting policies applied in the comparative period) are described in 
more detail in note 7.

a) 

Impact of transition

A reconciliation of the opening retained earnings and fair value reserve under IAS 39 and IFRS 9 is provided below:

Fair value reserve 

Recognition of expected credit losses under IFRS 9 for financial assets at FVOCI, net of tax

Impact at 1 January 2018

Retained profit and loss

Recognition of expected credit losses under IFRS 9 for financial assets at FVOCI, net of tax

Impact

Note

7c

7c

Impact of adopting 
IFRS 9 on opening 
balance sheet
£m

0.4

0.4

(0.4)

0.4

Admiral Group plc · Annual Report and Accounts 2018

127

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

1.  GENERAL INFORMATION CONTINUED

Adoption of new and revised standards continued

b)  Classification and measurement of financial instruments

IFRS 9 contains three principal classification categories for financial assets: measured at amortised cost, fair value through other 
comprehensive income (FVOCI) and fair value through profit or loss (FVTPL). IFRS 9 classification is generally based on the business model 
in which a financial asset is managed and its contractual cash flows. The standard eliminates the previous IAS 39 categories of held-to-
maturity, loans and receivables and available-for-sale. 

The measurement category and the carrying amount of financial assets and liabilities in accordance with IAS 39 and IFRS 9 at 1 January 
2018 are as follows:

Financial Assets

Government gilts

Debt securities

IAS 39

IFRS 9

Measurement 
Category

Carrying
Amount 
(£m)

Measurement
Category (£m)

Carrying
Amount 
(£m)

Available for sale (FVOCI)

173.8

Available for sale (FVOCI)

1,319.7

FVOCI

173.8

FVOCI

1,319.7

Deposits with credit institutions

Loans and receivables (Amortised cost)

130.0

Amortised cost

130.0

Money-market funds

Equity instruments

Cash and cash equivalents

Loans and receivables (Amortised cost)

Trade and other receivables

Loans and receivables (Amortised cost)

Derivative financial instruments

FVTPL

Insurance receivables

Loans and receivables (Amortised cost)

Loans and advances to customers

Loans and receivables (Amortised cost)

FVTPL

1,069.3

FVTPL (mandatory)

1,069.3

FVTPL

2.6

326.8

202.1

2.4

737.6

66.2

FVOCI (designated)

Amortised cost

Amortised cost

FVTPL 

Amortised cost

Amortised cost

2.6

326.8

202.1

2.4

737.6

66.2

It can be seen from the above that there is no difference in the carrying amount of financial instruments under IAS 39 and IFRS 9. The 
classification of all financial assets has also remained consistent other than equity investments which have been elected to be treated as 
FVOCI as permitted under IFRS 9. The basis for the classification of the financial assets is set out in note 7c. There is no material impact to 
the income statement as a result.

There were no changes to the classification and measurement of financial liabilities. Financial liabilities consist of subordinated notes, 
trade and other payables, loan backed securities through the Group’s special purpose entity (“SPE”), and a credit facility. These are 
measured at amortised cost under IAS 39 and this has not changed under IFRS 9.

c) 

Impairment of financial assets

IFRS 9 replaces the “incurred loss” model in IAS 39 with an “expected credit loss” model. Under IFRS 9, credit losses are recognised earlier 
than under IAS 39. For an explanation of how the Group applies the impairment requirements of IFRS 9, see note 7.

IFRS 15

During the year the Group has applied IFRS 15 Revenue from Contracts with Customers with a date of initial application of 1 January 2018. 
The core principle of IFRS 15 is that an entity should recognise revenue to depict the transfer of promised goods or services to customers 
in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services.

The Group has opted to apply IFRS 15 retrospectively using the cumulative effect method i.e. by recognising the cumulative effect of 
initially applying IFRS 15 as an adjustment to the opening balance of equity as at 1 January 2018. Therefore, the comparative information 
has not been restated and continues to be reported under IAS 18 and IAS 11. No differences in the accounting treatment between these 
standards have been identified in relation to the Group’s revenue.

The Group has not identified any impact on the consolidated financial statements for the year ending 31 December 2018 as a result of 
adopting IFRS 15 and therefore no transition adjustment is presented. The disclosures required by IFRS 15 are set out in note 8 to the 
financial statements.

128 Admiral Group plc · Annual Report and Accounts 2018

Standards endorsed but not yet effective

As at 31 December 2018, the following standards had been endorsed by the EU but are not yet effective: 

• 

IFRS 16 Leases (effective date 1 January 2019).

IFRS 16 Leases was issued in early 2016 and is effective from 1 January 2019. The standard specifies how firms will recognise, measure, present 
and disclose leases. It presents a single lessee accounting model and requires that assets and liabilities be recognised in the Consolidated 
statement of financial position, other than in the cases where leases are of low value or of a short-term nature of 12 months or less.

The Group has opted to apply the modified retrospective approach to transition that is permitted under IFRS 16. Impact assessments 
performed during 2018 conclude that:

•  Property leases represent the most significant class of lease held by the Group that will be impacted by the new standard.

•  There will be no adjustment to IFRS equity at the transition date of 1 January 2019.

•  The presentation of the Consolidated statement of financial position will be significantly impacted, with material lease liabilities and 
‘Right of Use’ assets being included for the first time. The total lease liability is expected to be in the region of £140 million to £160 
million, with a corresponding ‘Right of Use’ asset.

The profile of lease related expense recognised in the Consolidated income statement is not expected to change materially.

Standards yet to be endorsed by the EU

There are a number of standards, amendments to standards and interpretations that were issued by 31 December 2018 but have either 
yet to be endorsed by the EU, or were endorsed shortly after the year end. The following IFRSs have been issued but have not been applied 
by the Group in these financial statements:

• 

IFRS 17 Insurance Contracts.

•  Annual improvements to IFRS standard 2015-2017 cycle.

•  Amendments to IAS 28 “Long-term Interests in Associates and Joint Ventures”.

•  Amendment to IFRS 3 “Business Combinations”.

•  Amendments to IAS 1 and IAS 7 “Definition of Material”.

IFRS 17 – Insurance contracts

IFRS 17 Insurance Contracts was issued in May 2017. The standard will replace IFRS 4, establishing new principles for the recognition, 
measurement, presentation and disclosure of Insurance contracts within the scope of the standard. The current IASB effective date is 1 
January 2021, although the IASB has proposed a delay of one year to the effective date to 1 January 2022.

The Group is currently assessing the impact of IFRS 17 on its results and financial position, along with any impacts of the other standards 
and amendments which have yet to be endorsed.

2.  BASIS OF PREPARATION

The accounts have been prepared on a going concern basis. In considering this requirement, the Directors have taken into account 
the following:

•  The Group’s projections for the next 12 months and beyond, in particular the profit forecasts, regulatory capital surpluses and levels 

and sources of liquidity.

•  The risks included on the Group’s risk register that could impact on the Group’s financial performance, levels of liquidity and solvency 

over the next 12 months.

•  The risks on the Group’s risk register that could be a threat to the Group’s business model and capital adequacy.

The Group’s business activities, together with the factors likely to affect its future development, performance and position are set out in 
the Strategic Report. The Strategic Report also includes the Group’s principal risks and uncertainties. In addition, the Governance report 
includes the Directors’ statement on the viability of the Group over a three year period.

Admiral Group plc · Annual Report and Accounts 2018

129

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

2.  BASIS OF PREPARATION CONTINUED

Following consideration of the above, the Directors have a reasonable expectation that the Group has adequate resources to continue in 
operation for the foreseeable future, a period not less than 12 months from the date of this report, and that it is therefore appropriate to 
adopt the going concern basis in preparing the financial statements. 

Further information regarding the Company’s business activities, together with the factors likely to affect its future development, 
performance and position, is set out in the Strategic Report. Further information regarding the financial position of the Company, its cash 
flows, liquidity position and borrowing facilities are also described in the Strategic Report. In addition, notes 7 and 12 to the financial 
statements include the Company’s objectives, policies and processes for managing its capital; its financial risk management objectives; 
details of its financial instruments; and its exposures to credit risk and liquidity risk.

The accounting policies set out in the notes to the financial statements have, unless otherwise stated, been applied consistently to all 
periods presented in these Group financial statements. 

The financial statements are prepared on the historical cost basis, except for the revaluation of financial assets classified as fair value 
through profit or loss or as available for sale. The Group and Company financial statements are presented in pounds sterling, rounded to 
the nearest £0.1 million.

Subsidiaries are entities controlled by the Group. The Group controls an entity when it is exposed to, or has rights to, variable returns 
from its involvement with the entity and has the ability to affect those returns through its power over the entity. In assessing control, the 
Group takes into consideration potential voting rights that are currently exercisable. The acquisition date is the date on which control is 
transferred to the acquirer. The financial statements of subsidiaries are included in the consolidated financial statements from the date 
that control commences until the date that control ceases. Losses applicable to the non-controlling interests in a subsidiary are allocated 
to the non-controlling interests even if doing so causes the non-controlling interests to have a deficit balance.

The Group has securitised certain loans and advances to customers by the transfer of the loans to a special purpose entity (“SPE”) 
controlled by the Group. The securitisation enables a subsequent issuance of debt by the SPE to investors who gain the security of the 
underlying assets as collateral. The SPE is fully consolidated into the Group financial statements under IFRS 10, as the Group controls the 
entity in line with the above definition.

The preparation of financial statements in conformity with adopted IFRS requires management to make judgements, estimates and 
assumptions that affect the application of policies and reported amounts of assets and liabilities, income and expenses. The estimates 
and associated assumptions are based on historical experience and various other factors that are believed to be reasonable under the 
circumstances, the results of which form the basis of making the judgements about carrying values of assets and liabilities that are not 
readily apparent from other sources. 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the  
year in which the estimate is reviewed. To the extent that a change in an accounting estimate gives rise to changes in assets and liabilities, 
it is recognised by adjusting the carrying amount of the related asset or liability in the period of the change.

3.  CRITICAL ACCOUNTING JUDGEMENTS AND KEY SOURCES OF ESTIMATION UNCERTAINTY

In applying the Group’s accounting policies as described in the notes to the financial statements, management has primarily applied 
judgement in the following areas:

•  Classification of the Group’s contracts with reinsurers as reinsurance contracts:

A contract is required to transfer significant insurance risk in order to be classified as such. Management reviews all terms and conditions 
of each such contract, and if necessary obtains the opinion of an independent expert at the negotiation stage in order to be able to make 
this judgement. All reinsurance contracts (both excess of loss and quota share contracts) held by the Group have been assessed and it has 
been concluded that all contracts transfer significant insurance risk and have therefore been classified and accounted for as reinsurance 
contracts within these financial statements. 

•  Consolidation of the Group’s special purpose entity (“SPE”):

During the year the Group set up an SPE in relation to the Admiral Loans business, whereby the Group has securitised certain loans by the 
transfer of the loans to the SPE. The securitisation enables a subsequent issue of debt by the SPE to investors who gain the security of the 
underlying assets as collateral. 

The accounting treatment of the SPE has been assessed and it has been concluded that it should be fully consolidated into the Group’s 
financial statements under IFRS 10. This is due to the fact that despite not having legal ownership, the Group has control of the SPE, being 
exposed to the returns and having the ability to affect those returns through its power over the SPE.

The SPE has therefore been fully consolidated into the Group’s financial statements.

130 Admiral Group plc · Annual Report and Accounts 2018

There are two further significant accounting estimates within the financial statements that also require management to apply judgement: 

•  Calculation of insurance claims reserves:

The Group’s reserving policy requires management to set insurance claims reserves for the purpose of the financial statements, 
above the projected best estimate outcome, to allow for unforeseen adverse claims development. Management applies judgement 
in determining where, above the projected best estimate outcome the insurance claims reserves should sit, in line with the Group’s 
reserving methodology. Refer to the section on estimation techniques below, and the analysis of Insurance risk in note 5 to the financial 
statements for further detail on the development of the Group’s reserving methodology applied during the period and the calculation of 
the projected best estimate outcome. 

•  Recognition of deferred tax assets relating to unused tax losses: 

Management applies judgement in determining the probability of future taxable profits of an entity against which to utilise accumulated 
losses in determining the recognition of deferred tax assets. In applying this judgement, management makes an assessment of the 
reliability of approved business plan projections using both qualitative and quantitative factors including the age and status of the 
business, the Group’s previous experience in similar markets, historic performance against business plans and the application of a number 
of stress and sensitivity tests to the projections. 

Key sources of estimation uncertainty

Estimation techniques are used in the calculation of the provisions for claims outstanding, which represent a projection of the ultimate 
cost of settling claims that have been incurred prior to the balance sheet date and remain unsettled at the balance sheet date.

The Group’s reserving policy requires management to reserve above the projected best estimate, or ultimate, outcome, to allow for 
unforeseen adverse claims development. There are two key areas of estimation uncertainty: the actuarial best estimate and the margin 
held above this best estimate.

Best estimate

The key area where estimation techniques are used is in the ultimate projected cost of reported claims. A secondary area relates to the 
emergence of claims that occurred prior to the balance sheet date, but had not been reported at that date.

The Group’s independent actuarial advisors project the best estimate claims reserves using a variety of different recognised actuarial 
projection techniques (for example incurred and paid chain ladder and an average cost of claim approach) to allow an actuarial assessment 
of their potential outcome. This includes allowance for unreported claims.

The most significant sensitivity in the use of the projection techniques arises from any future step change in claims costs, which would 
cause future claim cost inflation to deviate from historic trends. This is most likely to arise from a change in the regulatory or judicial 
regime that leads to an increase in awards or legal costs for bodily injury claims that is significantly above or below the historical trend.

The Group’s reserving methodology which determines the basis for setting this reserve estimate has been developed and enhanced in 
the period in line with new information that has become available in relation to both the projected best estimate reserve and the reserve 
uncertainty through the Group’s development of its internal capital model.

Margin 

A wide range of factors inform management’s recommendation in setting the margin held above actuarial best estimates, which is subject 
to approval from the Group’s Reserving and Audit Committees, including:

•  Reserve KPIs such as the level of margin as a percentage of the ultimate reserve. 

•  Results of stress testing of key assumptions underpinning key actuarial assumptions within best estimate reserves.

•  A review of a number of individual and aggregated reserve scenarios which may result in future adverse variance to the ultimate best 

estimate reserve.

•  Qualitative assessment of the level of uncertainty and volatility within the reserves and the change in that assessment compared to 

previous periods. 

In addition, the internal reserve risk distribution is used to determine the approximate confidence level of the recommended booked 
reserve position which enables comparison of the reserve strength to previous periods and demonstration of the compliance with IFRS 4. 

For further detail on objectives, policies and procedures for managing insurance risk, refer to note 5 of the financial statements.

Future changes in claims reserves also impact profit commission income, as the measurement of this income is dependent on the loss ratio 
booked in the financial statements, and cash receivable is dependent on actuarial projections of ultimate loss ratios.

Admiral Group plc · Annual Report and Accounts 2018

131

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

4.  GROUP CONSOLIDATION AND OPERATING SEGMENTS

4a.  Accounting policies

(i)  Group consolidation

The consolidated financial statements comprise the results and balances of the Company and all entities controlled by the Company, 
being its subsidiaries and special purpose entity (together referred to as the Group), for the year ended 31 December 2018 and 
comparative figures for the year ended 31 December 2017. The financial statements of the Company’s subsidiaries and its special purpose 
entity are consolidated in the Group financial statements. 

The Company controls 100% of the voting share capital of all its principal subsidiaries, except Admiral Law Limited, BDE Law Limited, 
Inspop USA LLC, the indirect holding in comparenow.com Insurance Agency LLC, Rastreator.com Limited, the indirect holding in 
Comparaseguros Correduría de Seguros, S.L., Sociedad Unipersonal, Preminen Price Comparison Holdings Limited and the indirect holding 
in Preminen Dragon Price Comparison Limited. 

The SPE is fully consolidated into the Group financial statements under IFRS 10, whereby the Group has control over the SPE.

The Parent Company financial statements present information about the Company as a separate entity and not about its Group. In 
accordance with IAS 24, transactions or balances between Group companies that have been eliminated on consolidation are not reported 
as related party transactions in the consolidated financial statements.

(ii)  Foreign currency translation

Items included in the financial statements of each of the Group’s entities are measured using the currency of the primary economic 
environment in which the entity operates (‘the functional currency’). The consolidated financial statements are presented in pounds 
sterling, rounded to the nearest £0.1 million, which is the Group’s presentation currency. 

Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of the 
transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation at year end 
exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in the income statement.

Non-monetary items measured at cost are translated at their historic rate and non-monetary items held at fair value are translated using 
the foreign exchange rate on the date that the fair value was established.

The financial statements of foreign operations whose functional currency is not pounds sterling are translated into the Group 
presentation currency (sterling) as follows:

•  Assets and liabilities for each balance sheet presented are translated at the closing rate at the date of that balance sheet.

• 

Income and expenses for each income statement are translated at average exchange rates (unless this average is not a reasonable 
approximation of the cumulative effect of the rates prevailing on the transaction dates, in which case income and expenses are 
translated at the date of the transaction).

•  All resulting exchange differences are recognised in other comprehensive income and in a separate component of equity except to the 

extent that the translation differences are attributable to non-controlling interests.

On disposal of a foreign operation, the cumulative amount recognised in equity relating to that particular operation is recognised in the 
income statement.

4b.  Segment reporting

The Group has four reportable segments, as described below. These segments represent the principal split of business that is regularly 
reported to the Group’s Board of Directors, which is considered to be the Group’s chief operating decision maker in line with IFRS 8 
Operating Segments. 

UK Insurance

The segment consists of the underwriting of car insurance, van insurance, household insurance, travel insurance and other products 
that supplement these insurance policies within the UK. It also includes the generation of revenue from additional products and fees 
from underwriting car insurance in the UK. The Directors consider the results of these activities to be reportable as one segment as the 
activities carried out in generating the revenue are not independent of each other and are performed as one business. This mirrors the 
approach taken in management reporting.

132 Admiral Group plc · Annual Report and Accounts 2018

International Car Insurance

The segment consists of the underwriting of car insurance and the generation of revenue from additional products and fees from 
underwriting car insurance outside of the UK. It specifically covers the Group operations Admiral Seguros in Spain, ConTe in Italy, L’olivier 
– assurance auto in France and Elephant Auto in the US. None of these operations are reportable on an individual basis, based on the 
threshold requirements in IFRS 8.

Price Comparison

The segment relates to the Group’s price comparison businesses: Confused.com in the UK, Rastreator in Spain, LeLynx in France and 
compare.com in the US. Each of the price comparison businesses are operating in individual geographical segments but are grouped into one 
reporting segment as Confused.com, Rastreator, LeLynx and compare.com do not individually meet the threshold requirements in IFRS 8.

Other

The ‘Other’ segment is designed to be comprised of all other operating segments that do not meet the threshold requirements for 
individual reporting. It includes the Admiral Loans business and the Group’s commercial van insurance broker, Gladiator.

Taxes are not allocated across the segments and, as with the corporate activities, are included in the reconciliation to the Consolidated 
Income Statement and Consolidated Statement of Financial Position.

An analysis of the Group’s revenue and results for the year ended 31 December 2018, by reportable segment, is shown below. The 
accounting policies of the reportable segments are materially consistent with those presented in the notes to the financial statements 
for the Group.

Turnover*1

Net insurance premium revenue

Other Revenue and profit commission

Investment return

Net revenue

Net insurance claims

Expenses

Segment profit/(loss) before tax

Other central revenue and expenses, including share 
scheme charges

Investment return

Finance costs

Consolidated profit before tax

Taxation expense

Consolidated profit after tax

Other segment items:

Year ended 31 December 2018

UK 
Insurance
£m

International 
Car Insurance
£m

Price 
Comparison
£m

Other
£m

Eliminations*2
£m

Total
£m

2,575.7

523.9

389.5

32.3

945.7

(242.5)

(146.5)

556.7

538.7

147.9

18.6

1.3

167.8

(107.6)

151.0

–

151.0

–

151.0

–

17.5

–

13.3

–

13.3

–

(61.3)

(144.4)

(1.1)

6.6

(26.9)

(13.6)

(19.3)

3,263.6

–

(18.6)

(0.7)

671.8

553.8

32.9

(19.3)

1,258.5

–

19.3

(350.1)

(359.8)

–

548.6

(64.2)

3.1

(11.3)

476.2

(85.7)

390.5

– Intangible and tangible asset additions

– Depreciation and amortisation

43.0

49.7

29.8

26.4

2.0

1.1

2.2

0.8

–

–

77.0

78.0

*1 

 Turnover is an Alternative Performance Measure and consists of total premiums written (including co-insurers’ share) and Other Revenue. Refer to the glossary and note 13 for 
further information. 

*2  Eliminations are in respect of the intra-group trading between the Group’s price comparison and UK and International insurance entities and intra-group interest. 

Admiral Group plc · Annual Report and Accounts 2018

133

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

4.  GROUP CONSOLIDATION AND OPERATING SEGMENTS CONTINUED

4b.  Segment reporting continued

Revenue and results for the corresponding reportable segments for the year ended 31 December 2017 are shown below. 

Turnover*1

Net insurance premium revenue

Other Revenue and profit commission

Investment return

Net revenue

Net insurance claims

Expenses

Segment profit/(loss) before tax

Other central revenue and expenses, including share 
scheme charges

Investment return

Finance costs

Consolidated profit before tax

Taxation expense

Consolidated profit after tax

Other segment items:

Year ended 31 December 2017

UK 
Insurance
£m

International 
Car Insurance
£m

Price 
Comparison
£m

Other
£m

Eliminations*2
£m

Total
£m

2,354.0

491.6

316.8

32.6

841.0

(250.1)

(124.3)

466.6

449.8

127.5

16.7

0.6

143.6

–

143.6

–

144.8

143.6

(97.0)

(62.1)

(14.3)

–

(138.2)

5.4

10.8

–

10.8

–

10.8

–

(8.4)

2.4

(19.8)

2,938.4

–

(19.8)

–

619.1

468.1

33.2

(19.8)

1,120.4

–

(347.1)

19.8

(313.2)

–

460.1

(53.7)

8.5

(11.4)

403.5

(71.9)

331.6

– Intangible and tangible asset additions

– Depreciation and amortisation

37.3

44.4

30.5

26.8

0.9

1.0

–

0.1

–

–

68.7

72.3

*1 

 Turnover is an Alternative Performance Measure and consists of total premiums written (including co-insurers’ share) and Other Revenue. Refer to the glossary and note 13 for 
further information.

*2  Eliminations are in respect of the intra-group trading between the Group’s price comparison and UK and International insurance entities. 

Segment revenues

The UK and International Car Insurance reportable segments derive all insurance premium income from external policyholders. Revenue 
within these segments is not derived from an individual policyholder that represents 10% or more of the Group’s total revenue.

The total of Price Comparison revenues from transactions with other reportable segments is £19.3 million (2017: £19.8 million) which has 
been eliminated on consolidation. There are no other transactions between reportable segments.

Revenues from external customers for products and services are consistent with the split of reportable segment revenues as shown on 
page 133.

Information about geographical locations

All material revenues from external customers, and net assets attributed to a foreign country, are shown within the International 
Car Insurance reportable segment shown on the previous pages. The revenue and results of the three international Price Comparison 
businesses, Rastreator, LeLynx and compare.com are not yet material enough to be presented as a separate segment.

134 Admiral Group plc · Annual Report and Accounts 2018

Segment assets and liabilities

The identifiable segment assets and liabilities at 31 December 2018 are as follows: 

As at 31 December 2018

UK 
Insurance
£m

International 
Car 
Insurance
£m

Price 
Comparison
£m

Other
£m

Eliminations
£m

Property and equipment

Intangible assets

Reinsurance assets

Insurance and other receivables 

Financial investments

Loans and advances to customers

Cash and cash equivalents

Reportable segment assets

Insurance contract liabilities

Trade and other payables

Other financial liabilities

Reportable segment liabilities

Reportable segment net assets

Unallocated assets and liabilities

Consolidated net assets

 22.0 

64.9

1,540.6

1,389.5

2,590.6

–

152.9

5,760.5

3,197.9

1,672.4

–

4,870.3

890.2

 3.7 

30.8

343.1

191.7

182.8

–

78.9

831.0

538.9

163.2

–

702.1

128.9

2.4

1.3

–

36.7

20.0

–

28.8

89.2

–

35.0

–

35.0

54.2

–

65.0

(0.2)

17.0

–

300.2

32.9

414.9

(0.4)

383.7

240.1

623.4

(208.5)

Total
£m

28.1

162.0

1,883.5

1,082.0

2,793.4

300.2

293.5

6,542.7

3,736.4

–

–

–

(552.9)

–

–

–

(552.9)

–

(452.8)

1,801.5

–

(452.8)

(100.1)

240.1

5,778.0

764.7

6.4

771.1

Unallocated assets and liabilities consist of other central assets and liabilities, plus deferred and current corporation tax balances.  
These assets and liabilities are not regularly reviewed by the Board of Directors in the reportable segment format.

There is an asymmetrical allocation of assets and income to the reportable segments, in that the interest earned on cash and cash 
equivalent assets deployed in the UK Insurance, Price Comparison and International Car Insurance segments is not allocated in arriving  
at segment profits. This is consistent with regular reporting to the Board of Directors. 

Eliminations represent inter-segment funding and balances included in insurance and other receivables.

Admiral Group plc · Annual Report and Accounts 2018

135

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

4.  GROUP CONSOLIDATION AND OPERATING SEGMENTS CONTINUED

4b.  Segment reporting continued

The segment assets and liabilities at 31 December 2017 are as follows: 

Property and equipment

Intangible assets

Reinsurance assets

Insurance and other receivables 

Financial investments

Cash and cash equivalents

Reportable segment assets

Insurance contract liabilities

Trade and other payables

Reportable segment liabilities

Reportable segment net assets

Unallocated assets and liabilities

Consolidated net assets

As at 31 December 2017

UK 
Insurance
£m

International 
Car 
Insurance
£m

Price 
Comparison
£m

Other
£m

Eliminations
£m

24.8

68.9

1,364.3

1,137.9

2,411.5

169.1

5,176.5

2,883.4

1,540.6

4,424.0

752.5

5.2

25.4

273.1

169.9

50.1

103.1

626.8

430.2

142.4

572.6

54.2

1.3

1.5

–

35.0

3.8

27.2

68.8

–

21.4

21.4

47.4

–

63.6

0.2

10.9

–

20.6

95.3

0.3

200.4

200.7

(105.4)

–

–

–

(347.8)

–

–

(347.8)

–

(263.2)

(263.2)

(84.6)

Total
£m

31.3

159.4

1,637.6

1,005.9

2,465.4

320.0

5,619.6

3,313.9

1,641.6

4,955.5

664.1

(8.3)

655.8

5.  PREMIUM, CLAIMS AND PROFIT COMMISSIONS 

5a.  Accounting policies

(i)  Revenue – premiums

Premiums relating to insurance contracts are recognised as revenue, net of insurance premium tax, proportionally over the period of 
cover. Premiums with an inception date after the end of the period are held in the statement of financial position as deferred revenue. 
Outstanding collections from policyholders are recognised within policyholder receivables.

(ii)  Revenue – profit commission

Under some of the co-insurance and reinsurance contracts under which motor premiums are shared or ceded, profit commission may 
be earned on a particular year of account, which is usually subject to performance criteria such as loss ratios and expense ratios. The 
commission is dependent on the ultimate outcome of any year, with revenue being recognised when loss and expense ratios used in the 
preparation of the financial statements move below a contractual threshold. 

Profit commission receivable from reinsurance contracts is accounted for in line with IFRS 4, whereas profit commission receivable from 
co-insurance contracts is in line with IFRS 15. Further detail of the policy under IFRS 15 is set out in note 8.

(iii)  Insurance contracts and reinsurance assets

Premiums

The proportion of premium receivable on in-force policies relating to unexpired risks is reported in insurance contract liabilities and 
reinsurance assets as the unearned premium provision – gross and reinsurers’ share respectively. 

Claims

Claims and claims handling expenses are charged as incurred, based on the estimated direct and indirect costs of settling all liabilities 
arising on events occurring up to the balance sheet date. 

The provision for claims outstanding comprises provisions for the estimated cost of settling all claims incurred but unpaid at the balance 
sheet date, whether reported or not. Anticipated reinsurance recoveries are disclosed separately as assets.

136 Admiral Group plc · Annual Report and Accounts 2018

Whilst the Directors consider that the gross provisions for claims and the related reinsurance recoveries are fairly stated on the basis of 
the information currently available to them, the ultimate liability will vary as a result of subsequent information and events and may result 
in significant adjustments to the amounts provided. 

Adjustments to the amounts of claims provisions established in prior years are reflected in the income statement for the period in which 
the adjustments are made and disclosed separately if material. The methods used, and the estimates made, are reviewed regularly.

Provision for unexpired risks is made where necessary for the estimated amount required over and above unearned premiums (net of 
deferred acquisition costs) to meet future claims and related expenses. 

Co-insurance

The Group has entered into certain co-insurance contracts under which insurance risks are shared on a proportional basis, with the co-
insurer taking a specific percentage of premium written and being responsible for the same proportion of each claim. The co-insurer 
therefore takes direct insurance risk from the policyholder and is subsequently directly responsible to the claimant for its proportion of 
the claim. As the contractual liability is several and not joint, neither the premiums nor claims relating to the co-insurance are included in 
the income statement. Under the terms of these agreements the co-insurers reimburse the Group for the same proportionate share of 
the costs of acquiring and administering the business.

Reinsurance assets

Contracts entered into by the Group with reinsurers under which the Group is compensated for losses on the insurance contracts issued 
by the Group are classified as reinsurance contracts. A contract is only accounted for as a reinsurance contract where there is significant 
insurance risk transfer between the insured and the insurer. 

Reinsurance assets are comprised of balances due from reinsurance companies for ceded insurance liabilities. Amounts recoverable from 
reinsurers are estimated in a consistent manner with the outstanding claims provisions or settled claims associated with the reinsured 
policies and in accordance with the relevant reinsurance contract. 

The Group assesses its reinsurance assets for impairment on a regular basis, and in detail every six months. If there is objective evidence 
that the asset is impaired, then the carrying value will be written down to its recoverable amount.

On the commutation of reinsurance contracts, the reinsurer is discharged from all obligations relating to the contract. Reinsurance assets 
and liabilities relating to the commuted contracts are settled in the period in which the commutation agreement is signed.

5b.  Net insurance premium revenue

Total insurance premiums written before co-insurance*1

Group gross premiums written after co-insurance

Outwards reinsurance premiums

Net insurance premiums written

Change in gross unearned premium provision

Change in reinsurers’ share of unearned premium provision 

Net insurance premium revenue 

31 December 
2018
£m

31 December 
2017
£m

2,754.1

2,166.7

(1,464.3)

702.4

(87.1)

56.5

671.8

2,499.4

1,927.7

(1,299.7)

628.0

(197.8)

188.9

619.1

*1  Alternative Performance Measures – refer to the end of the report for definition and explanation, and to note 13a for reconciliation to group gross premiums written.

The Group’s share of its insurance business was underwritten by Admiral Insurance (Gibraltar) Limited, Admiral Insurance Company Limited 
and Elephant Insurance Company. All contracts are short term in duration, lasting for 10 or 12 months. 

Admiral Group plc · Annual Report and Accounts 2018

137

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

5.  PREMIUM, CLAIMS AND PROFIT COMMISSIONS CONTINUED

5c.  Profit commission

Underwriting year (UK car only)

2013 and prior

2014 

2015

2016

2017

Total UK Car profit commission*1

Total UK Household profit commission*1*2

Total profit commission

31 December 
2018
£m

31 December 
2017
£m

51.0

10.1

11.0

22.9

–

95.0

(1.8)

93.2

64.7

–

–

–

–

64.7

2.3

67.0

*1 

 Profit commission for the UK Car business relates solely to co-insurance arrangements and profit commission for the UK Household business relates solely to 
reinsurance arrangements.

*2  Movement in UK Household profit commission reflects adverse movements in cumulative profit commission recognised in previous periods.

No profit commission has yet been recognised on the 2017 – 2018 underwriting years as the combined ratios calculated from the financial 
statement loss ratios on these years sit above the threshold for profit commission recognition. 

5d.  Reinsurance assets and insurance contract liabilities 

(i)  Objectives, policies and procedures for the management of insurance risk

The Group’s primary business is the issuance of insurance contracts that transfer risk from policyholders to the Group and its 
co-insurance partners. 

Insurance risk involves uncertainty over the occurrence, amount or timing of claims arising on insurance contracts issued. It is primarily 
comprised of Reserve risk; the risk that the value of insurance liabilities established is insufficient to cover the ultimate cost of claims 
incurred at the balance sheet date, and premium risk; the risk that the claims experience on business written but not earned is higher than 
allowed for in the premiums charged to policyholders. 

The Board of Directors is responsible for the management of insurance risk, although as mentioned in note 7, it has delegated the detailed 
oversight of risk management to the Group Risk Committee.

The Group also has a Reserving Committee which comprises senior managers within the finance, claims, pricing and actuarial functions. 
The Reserving Committee primarily recommends the approach for UK Car Insurance reserving but also reviews the systems and controls 
in place to support accurate reserving and material reserving issues such as Periodic Payment Order (PPO) and claims inflation, which 
represent the key uncertainties in the amount or timing of claims settlements. 

The Board implements certain policies in order to mitigate and control the level of insurance risk accepted by the Group. These 
include pricing policies and claims management and administration processes, in addition to reserving policies and co- and reinsurance 
arrangements as detailed below.

Reserve Risk

Reserving risk is mitigated through a series of processes and controls. The key processes are as follows:

•  Regular management and internal actuarial review of individual and aggregate case claim reserves, including regular reporting of 

management information and exception reporting of significant movements;

•  Regular management and internal actuarial review of large claims, including claims settled or potentially settled by PPOs for which the 
uncertainty is increased by factors such as the lifetime of the claimant and movements in the indexation for the cost of future care of 
the claimant;

•  Bi-annual external actuarial review of best estimate claims reserves using a variety of recognised actuarial techniques;

• 

Internal actuarial analysis of reserve uncertainty through qualitative analysis, scenario testing and a range of stochastic 
reserving techniques;

138 Admiral Group plc · Annual Report and Accounts 2018

•  Ad hoc external reviews of reserving related processes and assumptions; and

•  Use of a reserving methodology which informs management’s reserving decisions for the purposes of the Group’s financial statements. 
As described in note 3, critical accounting judgements and estimates, the methodology determines that reserves should be set above 
projected best estimate outcomes to allow for unforeseen adverse claims development.

As noted above, the Group shares a significant amount of the insurance business generated with external underwriters. As well as these 
proportional arrangements, excess of loss reinsurance programmes are also purchased to protect the Group against very large individual 
claims and catastrophe losses.

Claims reserving

As previously disclosed, Admiral’s reserving policy (both within the claims function and in the financial statements) is initially to reserve 
conservatively, above internal and independent projections of actuarial best estimates. This is designed to create a margin held in 
reserves to allow for unforeseen adverse development in open claims and typically results in Admiral making above industry average 
reserve releases. Admiral’s booked claims reserves continue to include a significant margin above projected best estimates of ultimate 
claims costs. 

As at 31 December 2018, the level of relative reserve margin is lower than that at 31 December 2017, albeit remaining prudent when 
measured against the internal reserve risk distribution and other market benchmarks.

As profit commission income is recognised in the income statement in line with loss ratios accounted for on Admiral’s own claims reserves, 
the reserving policy also results in profit commission income being deferred and recognised over time.

Premium Risk

As noted above, the Group defines Premium risk as the risk that claims cost on business written but not yet earned is higher than allowed 
for in the premiums charged to policyholders. This also includes catastrophe risk; the risk of incurring significant losses as a result of the 
occurrence of manmade catastrophe or natural weather events. 

Key processes and controls operating to mitigate premium risk are as follows:

•  Experienced and focused senior management and teams in relevant business areas including pricing and claims management; 

•  A data-driven and analytical approach to regular monitoring of claims and underwriting performance; and

•  Capability to identify and resolve underperformance promptly through changes to key performance drivers, in particular pricing. 

In addition, as mentioned above, excess of loss reinsurance programmes are also purchased to protect the Group against very large 
individual claims and catastrophe losses. 

Other elements of insurance risk include reinsurance risk; the risk of placement of ineffective reinsurance arrangements, or the economic 
risk of reduced availability of co-insurance and reinsurance arrangements in future periods. 

The Group mitigates these risks by ensuring that it has a diverse range of financially secure reinsurance partners, including a long-term 
relationship with Munich Re and a number of other very large reinsurers. 

Concentration of insurance risk

The Directors do not believe there are significant concentrations of insurance risk. This is because, although the Group has historically 
written only one significant line of UK insurance business, the risks are spread across a large number of people and a wide regional base. 
The international car insurance and UK household businesses further contribute to the diversification of the Group’s insurance risk.

Admiral Group plc · Annual Report and Accounts 2018

139

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

5.  PREMIUM, CLAIMS AND PROFIT COMMISSIONS CONTINUED

5d.  Reinsurance assets and insurance contract liabilities continued

(ii)  Sensitivity of recognised amounts to changes in assumptions

Ogden discount rate

As noted above, the gross and reinsurers’ share of UK motor insurance liabilities in these financial statements are prepared on the basis of 
an Ogden discount rate of 0% (2017: minus 0.75%).

On 7 September 2017, the Lord Chancellor announced draft legislation to change the way in which the Ogden discount rate is set, with 
initial indications being that the new discount rate could be set between 0% and 1%. Royal assent was received in December 2018, with 
the new discount rate expected to be set during 2019.

The sensitivity of a change in this assumption by 50 basis points (both an increase and decrease) is shown in the table below. This is 
disclosed as Management consider it to be the most material assumption in the projection of the best estimate reserve outcomes. The 
impact presented is the total impact of the change on the Group’s pre-tax profit on an ultimate basis. It should be noted that not all of the 
ultimate impact would necessarily be recognised immediately.

Impact of increase in assumed Ogden discount rate of 50 basis points (to 0.5%) 
(2017: 0% compared to minus 0.75%)

Impact of decrease in assumed Ogden discount rate of 50 basis points (to minus 0.5%) 
(2017: minus 1.5% compared to minus 0.75%)

2018
Net
£m

76.2

2017
Net
£m

85.6

(94.2)

(142.7)

The impacts are stated net of co-insurance reinsurance and include the impact on net insurance claims along with the associated profit 
commission movements that result from the change in the Ogden rate. 

Underwriting year loss ratios – UK Car Insurance

In addition to the sensitivity above, the following table sets out the impact on equity and post-tax profit or loss at 31 December 2018 that 
would result from a 1% – 3% increase, and a 1%, 3%, and 5% decrease in the UK Car insurance loss ratios used for each underwriting year 
for which material amounts remain outstanding. 

Booked loss ratio

Impact of 1% increase (£m)

Impact of 3% increase (£m)

Impact of 5% increase (£m)

Impact of 1% decrease (£m)

Impact of 3% decrease (£m)

Impact of 5% decrease (£m)

2015

77%

(10.8)

(30.6)

(45.0)

10.9

32.6

54.6

Underwriting year

2016

77%

(12.6)

(37.5)

(60.5)

12.6

38.2

64.6

2017

83%

(3.4)

(10.1)

(16.8)

6.0

27.8

54.2

2018

92%

(1.9)

(5.6)

(9.3)

1.9

5.6

9.3

As above, the impact is stated net of reinsurance and includes the change in net insurance claims along with the associated profit 
commission movements that result from changes in loss ratios. The figures are stated net of tax at the current rate.

140 Admiral Group plc · Annual Report and Accounts 2018

(iii)  Analysis of recognised amounts

Gross

Claims outstanding*1 

Unearned premium provision

Total gross insurance liabilities 

Recoverable from reinsurers

Claims outstanding

Unearned premium provision

Total reinsurers’ share of insurance liabilities 

Net

Claims outstanding*2 

Unearned premium provision

Total insurance liabilities – net 

31 December 
2018
£m

31 December 
2017
£m

2,740.5

995.9

3,736.4

1,220.1

663.4

1,883.5

1,520.4

332.5

1,852.9

2,403.2

910.7

3,313.9

1,028.8

608.8

1,637.6

1,374.4

301.9

1,676.3

*1  Gross claims outstanding at 31 December 2018 is presented before the deduction of salvage and subrogation recoveries totalling £56.4 million (2017: £42.7 million). 

*2 

 Admiral typically commutes quota share reinsurance contracts in its UK Car Insurance business 24-36 months following the start of the underwriting year. After commutation, 
claims outstanding from these contracts are included in Admiral’s net claims outstanding balance. Refer to note (v) below.

The maturity profile of gross insurance liabilities at the end of 2018 is as follows:

Claims outstanding 

Unearned premium provision

Total gross insurance liabilities 

The maturity profile of gross insurance liabilities at the end of 2017 was as follows: 

Claims outstanding 

Unearned premium provision

Total gross insurance liabilities 

< 1 year
£m

739.9

995.9

1,735.8

< 1 year
£m

847.7

910.7

1,758.4

1–3 years
£m

383.7

–

383.7

1–3 years
£m

697.9

–

679.9

> 3 years
£m

1,616.9

–

1,616.9

> 3 years
£m

857.7

–

857.7

Admiral Group plc · Annual Report and Accounts 2018

141

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

5.  PREMIUM, CLAIMS AND PROFIT COMMISSIONS CONTINUED

5d.  Reinsurance assets and insurance contract liabilities continued

(iv)  Analysis of claims incurred

The following tables illustrate the development of gross and net UK Insurance and International Insurance claims incurred for the past ten 
financial periods, including the impact of re-estimation of claims provisions at the end of each financial year. The first table shows actual 
gross claims incurred and the second shows actual net claims incurred. Figures are presented on an underwriting year basis. 

Analysis of  
claims incurred  
(gross amounts)

Underwriting year  
(UK insurance)

2009
£m

2010
£m

2011
£m

2012
£m

2013
£m

2014
£m

2015
£m

2016
£m

2017
£m

2018
£m

Total
£m

Financial year ended 31 December

2009 and prior

(239.3)

(99.9)

7.1

(1.4)

6.5

(260.4)

(257.2)

(444.3)

(329.7)

(5.6)

9.8

5.0

36.7

43.3

(463.7)

(334.7)

8.5

19.5

51.4

49.8

(431.1)

(325.5)

(2.9)

13.5

47.9

69.2

53.6

(438.2)

(347.1)

0.0

4.1

(0.9)

8.6

44.4

25.6

5.7

26.8

59.9

34.2

17.1

21.7

(0.1)

(428.4)

21.0

30.3

35.2

52.0

53.3

82.1

(584.5)

(580.6)

(589.2)

(690.6)

(764.6)

(911.0)

–

–

(691.8)

(615.0)

(1,306.8)

–

(818.8)

(818.8)

(428.4)

(411.2)

(529.4)

(463.7)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(239.3)

(360.3)

(694.4)

(789.2)

(680.8)

(634.5)

(594.2)

(858.8)

(991.5)

(1,153.5)

2010

2011

2012

2013

2014

2015

2016

2017

2018

UK insurance gross 
claims incurred 

Underwriting year  
(International 
insurance)

2009 and prior

(23.2)

(14.2)

2010

2011

2012

2013

2014

2015

2016

2017

2018

–

–

–

–

–

–

–

–

–

(17.6)

–

–

–

–

–

–

–

–

(3.8)

(26.1)

(35.7)

(4.4)

(7.1)

(42.7)

(0.2)

0.1

1.2

(58.0)

(53.7)

(68.2)

(57.8)

(85.2)

(65.5)

(92.6)

(101.6)

0.1

0.5

4.0

6.0

7.7

4.4

0.2

0.4

1.2

2.6

3.3

5.8

7.7

0.6

0.9

1.3

2.0

5.8

5.5

3.1

(44.4)

(63.3)

(96.4)

(105.0)

(135.0)

(183.4)

– 

– 

–

(138.9)

(125.3)

11.7

(252.5)

(174.1)

(147.3)

(321.4)

–

–

(204.9)

(204.9)

International insurance 
gross claims incurred 

Other gross claims 
incurred

Claims handling costs 

Total gross claims 
incurred

(23.2)

(31.8)

(65.6)

(112.2)

(120.8)

(131.5)

(146.9)

(217.8)

(278.2)

(321.3)

(10.5)

(10.1)

(7.6)

–

(1.7)

(2.2)

(7.1)

(5.4)

(0.1)

(3.6)

(1.1)

(17.0)

(25.9)

(26.0)

(22.9)

(21.4)

(22.6)

(27.1)

(35.5)

(37.9)

(283.1)

(416.7)

(785.9)

(929.1)

(826.7)

(794.5)

(769.1)

(1,103.8)

(1,308.8)

(1,513.8)

142 Admiral Group plc · Annual Report and Accounts 2018

–

–

– 

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

0.3

1.0

1.7

4.0

4.2

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1.6

3.5

5.7

0.7

– 

–

 – 

0.1

0.5

0.8

2.0

1.7

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Analysis of claims 
incurred (net amounts)

2009
£m

2010
£m

2011
£m

2012
£m

2013
£m

2014
£m

2015
£m

2016
£m

2017
£m

2018
£m

Total
£m

Financial year ended 31 December

Underwriting year  
(UK insurance)

2009 and prior

(132.4)

(53.9)

8.7

(130.2)

(128.6)

(203.7)

(151.1)

(5.6)

8.4

5.0

36.7

39.7

(196.0)

(139.3)

8.5

19.5

51.4

49.8

(184.4)

(135.0)

(2.9)

13.5

47.9

69.2

38.4

5.2

8.8

8.4

19.4

49.3

(187.0)

(144.1)

(16.4)

5.4

6.0

26.2

59.1

36.4

25.3

5.6

(2.0)

(167.9)

16.3

30.6

34.7

38.4

42.6

48.1

(164.9)

(107.2)

(160.6)

(283.8)

(304.1)

(352.0)

(182.1)

(162.0)

(2.6)

(219.4)

(180.7)

–

–

–

–

–

– 

(214.3)

(182.9)

(397.2)

–

(261.0)

(261.0)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(132.4)

(184.1)

(323.6)

(344.3)

(242.3)

(192.8)

(160.1)

(306.7)

(239.2)

(229.6)

2010

2011

2012

2013

2014

2015

2016

2017

2018

UK insurance net  
claims incurred 

Underwriting year 
(International 
insurance)

2009 and prior

(9.2)

2010

2011

2012

2013

2014

2015

2016

2017

2018

–

–

–

–

–

–

–

–

–

(5.7)

(7.1)

–

–

–

–

–

–

–

–

(1.9)

(11.5)

(14.9)

(2.2)

(3.5)

(18.7)

(0.1)

–

0.4

0.8

1.7

2.9

(24.2)

(22.8)

(0.8)

(26.6)

(23.5)

–

0.2

2.0

2.2

4.8

1.8

0.1

0.2

0.6

1.3

0.9

1.8

5.1

(43.5)

(60.7)

0.3

0.4

0.6

1.0

3.0

2.2

1.3

6.3

(19.1)

(26.3)

(41.3)

(39.7)

(49.1)

(66.6)

(85.1)

(51.5)

(112.2)

–

(71.2)

(71.2)

(31.6)

(23.3)

–

–

–

–

(33.4)

(39.6)

–

 – 

–

(47.9)

–

–

International insurance 
net claims incurred 

Other net claims 
incurred

Claims handling costs 

(9.2)

(12.8)

(28.3)

(48.6)

(49.1)

(50.5)

(51.6)

(76.5)

(94.2)

(107.6)

(4.4)

(5.7)

(3.1)

(8.5)

–

(0.8)

(11.9)

(10.8)

(2.1)

(9.5)

(6.9)

(8.9)

(5.4)

(9.4)

(0.2)

(2.6)

(1.1)

(11.2)

(11.1)

(11.8)

Total net claims incurred

(151.7)

(208.5)

(363.8)

(404.5)

(303.0)

(259.1)

(226.5)

(394.6)

(347.1)

(350.1)

Admiral Group plc · Annual Report and Accounts 2018

143

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

5.  PREMIUM, CLAIMS AND PROFIT COMMISSIONS CONTINUED

5d.  Reinsurance assets and insurance contract liabilities continued

The table below shows the development of UK Car Insurance loss ratios for the past five financial periods, presented on an underwriting 
year basis.

UK Car Insurance loss ratio development

Underwriting year (UK car only)

2014

2015

2016

2017

2018

Financial year ended 31 December

2014

2015

2016

2017

2018

92%

–

–

–

–

89%

87%

–

–

–

84%

87%

88%

–

–

81%

83%

84%

87%

–

76%

77%

77%

83%

92%

(v)  Analysis of claims reserve releases

The following table analyses the impact of movements in prior year claims provisions on a gross and net basis. Figures are presented on an 
underwriting year basis. 

Gross

Underwriting year (UK Motor Insurance)

2014 and prior

2015

2016

2017

Total gross release (UK Motor Insurance)

Total gross release (UK Household Insurance)

Total gross release (International Insurance)

Total gross release 

Net

Underwriting year (UK Motor Insurance)

2014 and prior

2015

2016

2017

Total net release (UK Motor Insurance)

Total net release (UK Household Insurance)

Total net release (International Insurance)

Total net release 

Analysis of net releases on UK Motor Insurance:

– Net releases on Admiral net share (motor) 

– Releases on commuted quota share reinsurance contracts

Total net release as above

144 Admiral Group plc · Annual Report and Accounts 2018

Financial year ended 31 December

2014
£m

2015
£m

2016
£m

2017
£m

2018
£m

148.1

197.7

133.8

158.3

123.6

–

–

–

–

–

–

1.9

–

–

32.0

23.7

–

50.9

70.6

25.4

148.1

197.7

135.7

214.0

270.5

–

12.6

160.7

–

14.0

211.7

–

21.0

156.7

1.6

23.2

4.6

35.2

238.8

310.3

Financial year ended 31 December

2014
£m

2015
£m

2016
£m

2017
£m

2018
£m

137.4

173.4

–

–

–

–

–

–

74.6

0.8

–

–

158.3

123.4

(2.4)

10.0

–

42.5

47.1

8.0

137.4

173.4

75.4

165.9

221.0

–

6.3

–

6.5

–

9.9

0.5

9.5

1.4

13.5

143.7

179.9

85.3

175.9

235.9

66.8

70.6

84.6

88.8

137.4

173.4

58.3

17.1

75.4

92.1

73.8

165.9

111.4

109.6

221.0

Admiral typically commutes quota share reinsurance contracts in its UK Car Insurance business 24 or 36 months following the start of 
the underwriting year. After commutation, any changes in claims costs on the commuted proportion of the business are reflected within 
claims costs and are separately analysed here. Releases on commuted quota share contracts are analysed by underwriting year as follows:

Underwriting year

2013 and prior

2014

2015

2016

Financial year ended 31 December

2014
£m

2015
£m

2016
£m

2017
£m

70.6

88.8

–

–

–

–

–

–

51.4

(34.3)

–

–

74.7

14.9

(15.8)

–

2018
£m

48.2

22.4

21.3

17.7

Total releases on commuted quota share reinsurance contracts

70.6

88.8

17.1

73.8

109.6

Included within releases on commuted quota share contracts are accruals for additional reserves arising from the commutation of the 
remaining 2015 and all of the 2016 UK motor quota share contracts. Any future positive developments of this loss ratio would lead to the 
reversal of the amounts accrued. Refer to the business review earlier in this report for further detail. 

Profit commission is analysed in note 5c.

(vi)  Reconciliation of movement in claims provision

Claims provision at start of period

Claims incurred (excluding releases)

Reserve releases

Movement in claims provision due to commutation

Claims paid and other movements

Claims provision at end of period

Claims provision at start of period

Claims incurred (excluding releases)

Reserve releases

Movement in claims provision due to commutation

Claims paid and other movements*1

Claims provision at end of period

Gross
£m

2,403.2

1,786.2

(310.3)

–

(1,138.6)

2,740.5

Gross
£m

2,030.8

1,512.1

(238.8)

–

(900.9)

2,403.2

31 December 2018

Reinsurance
£m

(1,028.8)

(1,212.0)

74.4

310.4

635.9

Net
£m

1,374.4

574.2

(235.9)

310.4

(502.7)

(1,220.1)

1,520.4

31 December 2017

Reinsurance
£m

(701.6)

(1,000.2)

62.9

109.1

501.0

(1,028.8)

Net
£m

1,329.2

511.9

(175.9)

109.1

(399.9)

1,374.4

Admiral Group plc · Annual Report and Accounts 2018

145

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

5.  PREMIUM, CLAIMS AND PROFIT COMMISSIONS CONTINUED

5d.  Reinsurance assets and insurance contract liabilities continued

(vii) Reconciliation of movement in net unearned premium provision

Unearned premium provision at start of period

Written in the period

Earned in the period

Unearned premium provision at end of period

Unearned premium provision at start of period

Written in the period

Earned in the period

Unearned premium provision at end of period

6. 

INVESTMENT INCOME AND COSTS

6a.  Accounting policies

Gross
£m

910.7

2,166.7

(2,081.5)

995.9

Gross
£m

718.7

1,927.7

(1,735.7)

910.7

31 December 2018

Reinsurance
£m

(608.8)

(1,464.3)

1,409.7

(663.4)

31 December 2017

Reinsurance
£m

(424.8)

(1,299.7)

1,115.7

(608.8)

Net
£m

301.9

702.4

(671.8)

332.5

Net
£m

293.9

628.0

(620.0)

301.9

Investment return from financial assets comprises distributions as well as net realised and unrealised gains on financial assets classified as 
‘fair value through profit or loss’ (FVTPL), interest income and net realised gains, net of impairment losses, from financial assets classified 
as “fair value through other comprehensive income” (FVOCI), and interest income on holdings in deposits with credit institutions (held at 
amortised cost).

Finance costs from financial liabilities comprise interest expense on subordinated notes, loan backed securities and credit facilities, 
calculated on the effective interest rate method. The effective interest rate method calculates the amortised cost of a financial asset or 
liability (or group of financial assets or financial liabilities) and allocates the interest income or expense over the expected life of the asset 
or liability.

146 Admiral Group plc · Annual Report and Accounts 2018

6b. Investment return

Investment return

On assets classified as FVTPL

On debt securities classified as FVOCI*3

On deposits with credit institutions*1

On government gilt assets*1

Net realised gains:

Realised gains on sale of gilt assets

Net unrealised losses

Unrealised losses on forward contracts

Interest receivable on cash and cash equivalents*1

Total investment and interest income*2

*1 

Interest received during the year was £8.0 million (2017: £8.0 million).

*2  Total investment return excludes £0.7 million of intra-group interest (2017: £nil).

*3  Realised gains/losses on sales of debt securities classified as FVOCI are immaterial.

6c.  Finance costs

Interest payable on subordinated loan notes*1

Total finance costs 

*1 

Interest paid during the year was £11.0 million (2017: £11.1 million).

31 December 
2018
£m

31 December 
2017
£m

6.3

23.8

3.0

4.1

–

(2.3)

1.1

36.0

1.9

27.9

3.4

4.6

5.4

(2.3)

0.8

41.7

31 December 
2018
£m

31 December 
2017
£m

11.3

11.3

11.4

11.4

Finance costs represent interest payable on the £200 million (2017: £200 million) subordinated notes and other financial liabilities.

6d.  Interest expense

Interest payable on loan backed securities

Interest payable on revolving credit facility

Total finance costs*1

*1 

Interest paid in total during the year was £3.1 million (2017: £0.2 million).

31 December 
2018
£m

31 December 
2017
£m

1.7

1.9

3.6

–

0.4

0.4

Interest expense represents the interest payable on funding for the Admiral loans business, in the form of a credit facility of £200 million 
(of which £71.5 million was drawn down at 31 December 2018) and loan backed securities through an SPE with funding up to £300 million 
(of which £168.3 million was drawn down at 31 December 2018). 

Admiral Group plc · Annual Report and Accounts 2018

147

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

7. 

FINANCIAL ASSETS AND FINANCIAL LIABILITIES

7a.  Accounting policies

i) 

Financial assets

Classification and measurement

The classification and subsequent measurement of the financial assets under IFRS 9 depends on:

(a)  the Group’s business model for managing the financial assets and

(b)  the contractual cash flow characteristics of the financial assets.

Based on these factors, a financial asset is classified into one of the following categories:

•  Amortised cost – assets which are held in order to collect contractual cash flows, and the contractual terms of the financial asset give 

rise to cash flows which are solely payments of principal and interest (SPPI) on the principal amount outstanding, where the asset is not 
designated as FVTPL.

The carrying amount is adjusted by the expected credit loss allowance. Interest income from these assets is included in ‘Interest return’ 
using the effective interest rate method. For the Group these include deposits with credit institutions, cash and cash equivalents, 
insurance receivables, trade and other receivables and loans and advances to customers.

•  Fair value through other comprehensive income (FVOCI) – assets which are held both to collect contractual cash flows and to sell the 

asset, where the contractual terms of the financial asset give rise to cash flows which are solely payments of principal and interest on 
the principal amount outstanding (SPPI), where the asset is not designated as FVTPL.

Movements in the carrying amount are taken through OCI, with the exception of recognition of impairment gains or losses, interest revenue 
and foreign exchange gains or losses which are recognised in profit or loss. For the Group these assets include Government gilts and debt 
securities. In addition, IFRS 9 allows an irrevocable election at initial recognition to designate equity investments at FVOCI that otherwise 
would be held at FVTPL, provided these are not held for trading. The Group has made this election for certain equity investments.

•  Fair value through profit or loss (FVTPL) – assets which do not meet the criteria for amortised cost or FVOCI, or which are designated as 

FVTPL. For the Group these assets include investment liquidity funds investing in short duration assets and derivative financial instruments.

A gain or loss on a debt instrument measured at FVTPL which is not part of a hedging relationship is recognised in profit or loss and 
presented within ‘Investment return’ in the period in which it arises.

Impairment

IFRS 9 outlines an expected credit loss (ECL) model for impairments, which replaces the incurred loss model under IAS 39. Under IFRS 9 an 
expected credit loss should be calculated for all assets measured at amortised cost, as well as debt instruments measured at FVOCI.

De-recognition

A financial asset is derecognised when the rights to receive cash flows from that asset have expired, or when the Group transfers the asset 
and all the attached substantial risks and rewards relating to the asset to a third party.

ii)  Financial Liabilities

Classification and subsequent measurement

Subsequent measurement of financial liabilities is at amortised cost using the effective interest method. Movements in the amortised 
cost are recognised through the income statement.

De-recognition

A financial liability is derecognised when the obligation under that liability is discharged, cancelled or expires.

148 Admiral Group plc · Annual Report and Accounts 2018

7b.  Financial assets and liabilities

The Group’s financial assets and liabilities can be analysed as follows:

Financial investments mandatorily measured at FVTPL

Money market funds

Derivative financial instruments

Financial investments classified as FVOCI

Debt securities

Government gilts

Equity investments*1

Financial assets measured at amortised cost

Deposits with credit institutions

Total financial investments

Other financial assets measured at amortised cost

Insurance receivables

Trade and other receivables

Insurance and other receivables

Loans and advances to customers

Cash and cash equivalents

Total financial assets

Financial liabilities

Subordinated notes

Loan backed securities

Other borrowings

Subordinated and other financial liabilities

Trade and other payables

Total financial liabilities

*1  Previously held at FVTPL under IAS 39.

31 December 
2018
£m

31 December 
2017
£m

1,301.1

–

1,301.1

1,389.9

170.9

7.8

1,568.6

1,069.3

2.4

1,071.7

1,319.7

173.8

2.6

1,496.1

100.0

130.0

2,969.7

2,697.8

842.3

239.7

1,082.0

300.2

376.8

737.6

202.1

939.7

66.2

326.8

4,728.7

4,030.5

204.1

168.3

71.8

444.2

1,801.5

2,245.7

204.0

–

20.0

224.0

1,641.6

1,865.6

Admiral Group plc · Annual Report and Accounts 2018

149

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

7. 

FINANCIAL ASSETS AND FINANCIAL LIABILITIES CONTINUED

7b.  Financial assets and liabilities continued

The maturity profile of financial assets and liabilities at 31 December 2018 is as follows:

Financial investments

Money market funds and derivative 
financial instruments

Deposits with credit institutions

Debt securities

Government gilts

Total financial investments 

Insurance receivables

Trade and other receivables

Loans and advances to customers

Cash and cash equivalents

Total financial assets*1

Financial liabilities

Subordinated notes

Loan backed securities

Other borrowings

Trade and other payables

Total financial liabilities

On demand
£m

< 1 year
£m

Between 
1 and 2 years
£m

> 2 years
£m

–

–

–

–

–

–

–

–

376.8

376.8

–

–

–

–

–

1,296.9

60.0

295.3

–

1,652.2

842.3

239.7

102.1

–

2,836.3

4.9

60.2

71.8

1,801.5

1,938.4

2.1

40.0

210.7

–

252.8

–

–

91.2

–

344.0

–

53.0

–

–

53.0

2.1

–

883.9

170.9

1,056.9

–

–

106.9

–

1,163.8

199.2

55.1

–

–

254.3

*1  Equity investments totalling £7.8 million do not have a maturity date and are not included in the total above.

150 Admiral Group plc · Annual Report and Accounts 2018

The maturity profile of financial assets and liabilities at 31 December 2017 was as follows: 

On demand
£m

< 1 year
£m

Between 
1 and 2 years
£m

> 2 years
£m

Financial investments

Money market funds and derivative  
financial instruments

Deposits with credit institutions

Equity investments

Debt securities

Government gilts

Total financial investments 

Insurance receivables

Trade and other receivables

Loans and advances to customers

Cash and cash equivalents

Total financial assets

Financial liabilities

Subordinated notes

Other borrowings

Trade and other payables

Total financial liabilities

7c.  Financial Investments

AAA- AA

A

BBB

Sub BBB

Not rated*1

Total financial investments

–

–

–

–

–

–

–

–

–

326.8

326.8

–

–

–

–

FVTPL
£m

496.3

547.6

8.1

–

249.1

1,301.1

1,071.7

30.0

2.6

341.2

1.0

1,446.5

737.6

202.1

17.0

–

2,403.2

4.8

20.0

1,641.6

1,666.4

FVTOCI
£m

685.7

609.5

256.6

—

16.8

1,568.6

–

70.0

–

199.5

–

269.5

–

–

16.9

–

286.4

–

–

–

–

Amortised Cost
£m

95.3

344.2

36.9

0.4

—

476.8

–

30.0

–

779.0

172.8

981.8

–

–

32.3

–

1,014.1

199.2

–

–

199.2

Total 
£m

1,277.3

1,501.3

301.6

0.4

265.9

3,346.5

*1 

 The majority of exposure which is ‘Not rated’ stems from a holding in a AAA rated liquidity fund (rated AAAf/S1 by Fitch) which invests in money market instruments collateralised 
by UK government bonds.

Classification

At initial recognition, the Group measures financial investments at fair value plus or minus, in the case of financial instruments not 
measured at fair value through profit and loss, directly attributable transaction costs. Transaction costs of financial instruments 
measured at fair value through profit and loss are expensed to the income statement when incurred.

Money market funds and derivative financial instruments are measured at FVTPL. These assets used to invest regulatory capital within the 
Group, and surplus liquidity which may be held. Buying and selling activity depending on timing of different cashflows.

Government gilts and debt securities are measured at FVOCI and as such fall under the scope of the ECL model. These assets are held to 
match policyholder liabilities or interest on debt liabilities. Selling of these assets has occurred, and is likely to occur in future.

Private Equity investments have been designated as being reported through FVOCI. These investments are long term, strategic 
investments. Dividends are recognised in the Income Statement whilst a change in fair values will be reflected in OCI. Given the immaterial 
amount (£7.8 million) of these investments, detailed levelling disclosures have not been provided.

Admiral Group plc · Annual Report and Accounts 2018

151

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

7. 

FINANCIAL ASSETS AND FINANCIAL LIABILITIES CONTINUED 

7c.  Financial Investments continued

Impairment

All financial assets held at FVOCI and at amortised cost have been assessed for impairment using the expected credit loss model under 
IFRS 9. The assessment has been made based on the credit ratings of the entities, and externally available credit loss ratios.

The fair value of the gilts and debt securities is calculated with reference to quoted market valuations and as such take into account 
future expected credit losses. As a result, no material impairment provision is required. The calculated impairment loss within the fair 
value is recognised through the Income Statement whilst fair value movements are recognised in other comprehensive income.

All assets that are purchased, which require a calculation of impairment, are of considered investment grade or above (i.e. BBB rated or higher), 
as defined by an external credit rating agency or an assessment from Admiral’s external asset managers. The credit rating of all assets is 
regularly monitored. As at the year end reporting date, all financial assets are of investment grade and considered low credit risk under IFRS 9. 
Therefore, these assets remain within stage 1 and a 12 month expected loss is used to calculate the impairment provision required.

If any assets where to be downgraded below BBB the Group would consider these to be have significantly increased in credit risk since 
inception, therefore enter stage 2 under IFRS 9.

On transition from IAS39 to IFRS 9 an impairment provision of £0.4 million was recognised on these assets. This increased to £0.5 million 
at 31 December 2018. Given there is no material change in the credit quality or type of financial assets in the year, and the movement in 
provision is immaterial, no further disclosure has been made.

Deposits are held with well rated institutions; as such no impairment provision is required.

Fair value measurement

For assets held at fair value through profit and loss, their value equates to level one (quoted prices in active markets) of the fair 
value hierarchy.

The measurement of debt securities and government gilts is based on active quoted market values (level one). 

Deposits are held with well rated institutions; as such the approximate fair value is the book value of the investment as impairment of the 
capital is not expected. There is no quoted market for these holdings and as such a level two valuation is used. The book value of these 
deposits is £100.0 million (2017: £130.0 million).

Equity investments held at fair value are measured at level three of the fair value hierarchy. No further information is provided due to the 
immateriality of the balance at 31 December 2018.

7d  Cash and cash equivalents

Cash at bank and in hand

Short-term deposits

Total cash and cash equivalents 

31 December 
2018
£m

31 December 
2017
£m

376.0

0.8

376.8

325.3

1.5

326.8

Cash and cash equivalents includes cash in hand, deposits held at call with banks and other short-term deposits with original maturities of 
three months or less. All cash and cash equivalents are measured at amortised cost. 

An assessment has been completed for impairment purposes. Given the short-term duration of these assets and low risk of these assets, 
no impairment provision has been recognised. This will be regularly tracked and monitored. 

For cash at bank and cash deposits and other receivables, the fair value approximates to the book value due to their short maturity. All 
assets are of investment grade or above (e.g. BBB rated or higher). The credit rating of all assets is regularly monitored. As at the year end 
reporting date all financial assets are of investment grade and considered low risk under IFRS 9. These therefore remain within stage 1 and 
a 12 month expected loss is used to calculate the impairment provision required.

152 Admiral Group plc · Annual Report and Accounts 2018

7e  Loans and advances to customers

Loans and advances to customers – gross carrying amount

Loans and advances to customers – provision

Total loans and advances to customers

31 December 
2018
£m

31 December 
2017
£m

310.4

(10.2)

300.2

67.4

(1.2)

66.2

Loans and advances to customers relate to the Admiral loans business. This includes unsecured personal loans and car finance products. 

Due to the size of the provision and sensitivities that could reasonably be applied, this is not considered a critical accounting judgement or 
key source of estimation uncertainty.

Classification

Loans and advances to customers are measured at amortised cost. This is because the assets are held in order to collect contractual cash 
flows, and the contractual terms of the financial asset give rise to cash flows which are solely payments of principal and interest on the 
principal amount outstanding.

Fair value measurement

The amortised cost of loans and advances to customers is a reasonable approximation of fair value.

Expected credit losses

The expected credit loss model is a three-stage model based on forward looking information regarding changes in the credit quality 
since origination. Credit risk is measured using a probability of default (PD), exposure at default (EAD) and loss given default (LGD) defined 
as follows: 

•  Probability of Default (PD): The likelihood of an account default calibrated through analysis of historic customer behaviour.

•  Exposure at Default (EAD): The amount of balance at the time of default. For loans that are in arrears the EAD is taken as the current 

balance, for up to date loans the contractual outstanding balance in each future month is used.

•  Loss Given Default (LGD): The amount of the asset lost if a borrower defaults, determined through a combination of historic recovery 

performance and expert judgement.

The PD is applied to the EAD balance to calculate the expected loss stemming from each future period based on the likelihood of the 
customer entering default on the exposure at that point. The LGD is then applied to this loss to calculate the total expected loss excluding 
recoveries. A forward looking provision is also calculated, as set out later in this note.

The three stages of the model are defined as follows:

•  Stage 1 – no significant increase in credit risk of the financial asset since inception;

•  Stage 2 – significant increase in credit risk of the financial asset since inception; and

•  Stage 3 – financial asset is credit impaired.

For instruments in stage 1, the allowance is calculated as the expected credit losses that result from default events possible within 
12 months after the reporting date. For instruments in stages 2 and 3 the allowance is calculated as the expected credit loss on a 
lifetime basis.

Significant increase in credit risk

A significant increase in credit risk is deemed to have occurred where:

•  The loan is 1 to 3 loan payments in arrears; or

•  Two or more payments are overdue elsewhere, other than within the Admiral loans business.

The Group will not rebut the presumption within IFRS 9 that loans which are 30 days past due have experienced a significant increase in 
credit risk.

Admiral Group plc · Annual Report and Accounts 2018

153

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

7. 

FINANCIAL ASSETS AND FINANCIAL LIABILITIES CONTINUED 

7e  Loans and advances to customers continued

Credit Impaired

A loan is deemed to be credit impaired where 4 or more payments have been missed, or where there is a confirmed IVA agreement or 
debt collection agency instruction. The Group will not rebut the presumption within IFRS 9 that default has occurred when an exposure is 
greater than 90 days past due, which is consistent with a customer being 4 or more payments in arrears.

Payments in arrears

1

2

3

4

Write off policy

Days past due

0 – 30

31 – 60

61 – 90

91+

Loans are written off where there is no reasonable expectation of recovery. The Group’s policy is to write off balances to their estimated 
net realisable value. Write-offs occur on a case by case basis taking into account the operational position and the collections strategies. 

Forward-looking information

Under IFRS 9 the provision must reflect an unbiased and probability-weighted amount that is determined by evaluating a range of possible 
outcomes. The means by which the Group has determined to this is to run scenario analysis. 

Economic downturn and upturn scenarios are given a 25% weighting with the best estimate provision receiving a 50% weighting. 

Management judgement has been used to define the weighting and severity of the different scenarios, based on available data without 
undue cost or effort. A downturn has been calibrated to be consistent with a return to losses from loans written in 2007 and 2009, the 
most recent economic downturn. The 2007/09 period is considered to be a significant economic global event. The upturn is consistent 
with a consumer behaviour from loans written in 2013, when credit providers tightened significantly on their lending criteria. These 
scenarios are reviewed on a semi-annual basis, and the assumptions and weighting reviewed based on additional information available at 
the time of review.

Amounts arising from ECL: loans and advances to customers

The Group is exposed to credit risk from the Admiral loans business, which has continued to expand during 2018.

The following table sets out information about the credit quality of the loans and advances to customers, measured at amortised cost. 
Credit grades are used to segment customers by apparent credit risk at the time of acquisition. The Group does not have any purchased or 
originated credit-impaired (POCI) assets. 

All probability of defaults include forward looking information. The average probability of default in relation to the assets in Stage 1 is 
1.8% based on defaults within 12 months of the reporting date. On entering Stage 2 the average PD increases to 5.2% reflecting losses 
over the life of the asset. The average PD for all assets in Stage 2 is 25.1%. Assets in Stage 3 are deemed to be in default.

154 Admiral Group plc · Annual Report and Accounts 2018

Credit Grade 

Higher*1 

Medium*1 

Lower*1 

Credit Impaired

Gross carrying amount

Expected credit loss allowance

Other loss allowance

Carrying amount

Stage 1
£m

Stage 2
£m

Stage 3
£m

POCI

31 December 
2018
£m
Total

138.0

113.9

45.0

—

296.9

(4.4)

(0.3)

292.2

1.5

3.8

3.6

—

8.9

(1.4)

–

7.5

–

–

–

4.6

4.6

(4.1)

–

0.5

–

–

–

–

–

–

–

–

139.5

117.7

48.6

4.6

310.4

(9.9)

(0.3)

300.2

*1  This reflects the internal credit grade given to a customer at origination. This is based on external credit rating information.

The following tables shown reconciliations from the opening to the closing balance of the gross carrying value and loss allowance.

Gross carrying amount as at 1 January 2018 

Transfers

  Transfers from Stage 1 to Stage 2

  Transfers from Stage 1 to Stage 3

  Transfers from Stage 2 to Stage 1

Principle redemption payments

New financial assets originated or purchased

Gross carrying amount as at 31 December 2018

Stage 1
£m

64.5

Stage 2
£m

2.8

(2.2)

(1.8)

2.0

(22.7)

257.1

296.9

2.2

–

(2.0)

(1.1)

7.0

8.9

Stage 3 
£m

POCI

0.2

–

1.8

–

0.5

2.1

4.6

–

–

–

–

–

–

–

31 December 
2018
£m 
Total

67.5

–

–

–

(23.3)

266.2

310.4

Stage 1
£m

Stage 2
£m

Stage 3 
£m

POCI

31 December 
2018
£m 
Total

Expected credit loss allowance as at 1 January 2018 

0.6

0.5

0.2

Movements with a profit and loss impact

Transfers

 Transfers from Stage 1 to Stage 2

 Transfers from Stage 1 to Stage 3

 Transfers from Stage 2 to Stage 1

 Transfers from Stage 3 to Stage 1

Changes in PDs/ LGDs/ EADs

New financial assets originated or purchased

Total net profit and loss charge in the period

Other movements with no profit and loss impact

Transfers

  Transfers from Stage 2 to Stage 3

  Transfers from Stage 3 to Stage 2

Write-offs

–

–

0.1

–

0.1

3.6

3.8

–

–

–

–

–

(0.1)

–

0.1

0.9

0.9

–

–

–

–

–

–

–

1.9

2.0

3.9

–

–

–

Expected credit loss allowance as at 31 December 2018

4.4

1.4

4.1

–

–

–

–

–

–

–

–

–

–

–

–

1.3

–

–

–

–

2.1

6.5

8.6

–

–

–

9.9

Admiral Group plc · Annual Report and Accounts 2018

155

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

7. 

FINANCIAL ASSETS AND FINANCIAL LIABILITIES CONTINUED 

7f  Other Assets

Insurance and other receivables

Insurance receivables*1 

Trade receivables

Prepayments and accrued income

Total insurance and other receivables

31 December 
2018
£m

31 December 
2017
£m

842.3

227.0

12.7

1,082.0

737.6

193.7

8.4

939.7

*1 

Insurance receivables at 31 December 2018 includes £59.3 million in respect of salvage and subrogation recoveries (2017: £42.7 million).

Insurance receivables 

Insurance receivables are also measured at amortised cost. Given the short-term duration of these assets no impairment provision has 
been recognised.

Trade receivables

Classification. Trade and other receivables are measured at amortised cost, being made up of multiple types of receivable balances. 

Impairment. Where a provision is required for these receivables, it is calculated in line with the simplified method for trade receivables 
per IFRS 9, whereby lifetime expected credit losses are recognised irrelevant of the credit risk. In this case, the provision is based on a 
combination of: 

(i) 

aged debtor analysis

(ii)  historic experience of write-offs for each receivable, 

(iii)  any specific indicators of credit deterioration observed, and

(iv)  management judgement

The level of provision is immaterial. There was no change to the provision at 1 January 2018 on transition from IAS39 to IFRS 9.

The amortised cost carrying amount of receivables is a reasonable approximation of fair value. 

7g  Financial liabilities

Financial liabilities are inclusive of £200 million subordinated notes issued on 25 July 2014 at a fixed rate of 5.5% with a redemption date of 
25 July 2024. 

The notes are unsecured subordinated obligations of the Group and rank pari passu without any preference among themselves. In the 
event of a winding-up or bankruptcy, they are to be repaid only after the claims of all other creditors have been met.

There have been no defaults on any of the notes during the year. The Group has the option to defer interest payments on the notes but to 
date has not exercised this right. 

The fair value of subordinated notes (level one valuation) at 31 December 2018 is £211.3 million (2017: £229.2 million).

The Group holds a revolving credit facility of £200 million which expires in December 2020. As at 31 December 2018, £71.5 million (2017: 
£20 million) was drawn under this agreement as shown within other borrowings in the table above. 

In addition, during 2018 an asset backed senior loan note facility of £300 million was established in relation to the Admiral loans business. 
As at the year end, £168.3 million of this facility had been utilised.

156 Admiral Group plc · Annual Report and Accounts 2018

7h.  Objectives, policies and procedures for managing financial assets and liabilities

The Group’s activities expose it primarily to financial risks of credit risk, interest rate risk, liquidity risk and foreign exchange risk. The 
Board of Directors has delegated the task of supervising risk management and internal control to the Group Risk Committee. There is also 
an Investment Committee that makes recommendations to the Board on the Group’s investment strategy. 

There are several key elements to the risk management environment throughout the Group. These are detailed in full in the Corporate 
Governance Statement. Specific considerations for the risks arising from financial assets and liabilities are detailed below. 

Credit risk

The Group defines credit risk as the risk of loss if another party fails to perform its obligations. The key areas of exposure to credit 
risk for the Group result through its reinsurance programme, investments, bank deposits, loans and advances to customers and 
policyholder receivables. 

The Directors consider counterparty exposure frequently and in significant detail. The Directors consider that the policies and procedures 
in place to manage credit exposure continue to be appropriate for the Group’s risk appetite and, during 2018 and historically, no material 
credit losses have been experienced by the Group.

Financial Investments

There are no specific concentrations of credit risk with respect to investment counterparties due to the structure of the liquidity funds 
and the parameters set for managing the Fixed Income Mandates. Both forms of investment hold a wide range of very short duration, high 
quality securities. Cash balances and deposits are placed only with highly rated credit institutions. The detailed holdings are reviewed 
regularly by the Investment Committee. 

Reinsurance assets

To mitigate the risk arising from exposure to reinsurers (in the form of reinsurance recoveries and profit commissions), the Group only 
conducts business with companies of appropriate financial strength ratings. In addition, many reinsurance contracts are operated on a 
funds withheld basis, which substantially reduces credit risk, as the Group withholds the cash received from policyholders as collateral.

Loans and Advances to Customers

The risk appetite for the lending business is set with respect to anticipated loan losses over a 12-month period. Management has defined 
an amber and a red loan loss limit, representing points at which action is required. These limits have been defined by management to 
reflect the business maturity, the business ambitions and the economic climate. Risk appetite is assessed at least annually, while the limits 
are continuously monitored.

Insurance assets

A further principal form of credit risk is in respect of amounts due from policyholders, largely due to the potential for default by 
instalment payers. The impact of this is mitigated by the large customer base and low average level of balance recoverable. There is also 
mitigation by the operation of numerous high- and low-level controls in this area, including payment on policy acceptance as opposed to 
inception and automated cancellation procedures for policies in default.

The amount of bad debt expense relating to policyholder debt charged to the income statement in 2018 and 2017 is insignificant. 

Trade and other receivables

Trade receivables and other debtors are also subject to credit risk, although this is mitigated by a review of the credit worthiness of all 
counterparties prior to them being accepted. 

Admiral Group plc · Annual Report and Accounts 2018

157

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

7. 

FINANCIAL ASSETS AND FINANCIAL LIABILITIES CONTINUED

7h.  Objectives, policies and procedures for managing financial assets and liabilities continued

Other Assets

All other assets are assessed as low credit risk under IFRS 9, with no significant amounts past due or impaired.

The Group’s credit risk exposure to assets with external ratings is as follows:

Financial institutions – Credit institutions

Financial institutions – Credit institutions 

Financial institutions – Credit institutions

Financial institutions – Credit institutions

UK Government gilts

Reinsurers

Reinsurers

Rating

AAA

AA

A

BBB and below

AA

AA

A

31 December 
2018
£m

31 December 
2017
£m

164.3

942.1

1,501.3

567.9

170.9

458.5

303.6

210.7

650.3

1,737.0

249.7

173.8

355.7

256.4

The Group’s maximum exposure to credit risk at 31 December 2018 is £4,507.4 million (2017: £3,723.8 million), being the carrying value of 
financial investments and cash, the carrying value of loans and advances to customers, and the excess of reinsurance assets over amounts 
owed to reinsurers under funds withheld arrangements. The Group does not use credit derivatives or similar instruments to mitigate exposure. 

£9.2 million (2017: £1.0 million) was charged to the income statement in respect of loans and advances to customers. Further details are 
provided in note 7e above.

There were no further significant financial assets that were past due at the close of either 2018 or 2017.

Interest rate risk 

The Group considers interest rate risk to be the risk that unfavourable movements in interest rates could adversely impact on the capital 
values of financial assets and liabilities. 

Invested Assets

As noted above, the Group primarily invests the following asset types:

• 

Investment funds and cash plus liquidity funds, which in turn invest in a mixture of short dated fixed and variable rate securities, such as 
cash deposits, certificates of deposits, floating rate notes and other commercial paper. 

•  Deposits with well rated institutions are short in duration (one to five years). These are classified as held at amortised cost. Therefore 

neither the carrying value of the asset, nor the interest return will be impacted by fluctuations in interest rates.

•  Debt securities are held within two segregated mandates. The guidelines of the investments retain a similar credit quality of the 

investment funds (all holdings are investment grade). The duration of the securities is relatively short and similar to the duration of the 
on book claims liabilities (the average duration is three years).

•  UK Government gilts are classified FVOCI. 

Loans and Advances to customers

The Group’s Loan portfolio is made up of fixed rate on loans and funded at floating variable rate. The Group has instigated an interest 
rate swap arrangement in the year. The risk management objective is to eliminate the majority of the Interest Rate risk from the Loans 
portfolio. This relates to the difference between fixed rate on loans written and floating variable rate on funding. 

158 Admiral Group plc · Annual Report and Accounts 2018

Hedge Accounting

Hedge accounting is applied when the criteria specified in IFRS 9 are met. In line with IFRS 9, the gain or loss on the hedged position as at 
the balance sheet date is recognised through Other Comprehensive Income. 

This results in a hedging reserve at 31 December 2018 in relation to the interest rate swap.

Due to the immateriality of the transaction and balance, no further disclosure is made. 

Financial Liabilities

The Group also holds a financial liability in the form of £200 million of subordinated notes with a ten year maturity and fixed rate coupon 
of 5.5%. This liability is valued at amortised cost and therefore neither the carrying value of the deposits, nor the interest payable, will be 
impacted by fluctuations in interest rates.

No sensitivity analysis to interest rates has been presented on the grounds of materiality. 

Liquidity risk

Liquidity risk is defined as the risk that the Group does not have sufficient, available financial resources to enable it to meet its obligations 
as they fall due, or can only secure them at excessive cost. 

The Group is strongly cash-generative due to the large proportion of revenue arising from non-underwriting activity. Further, as noted 
above, a significant portion of insurance funds are invested in investment funds with same day liquidity, meaning that a large proportion 
of the Group cash and investments is immediately available. 

A breakdown of the Group’s other financial liabilities, trade payables and other payables is shown in note 11. 

The subordinated notes have a ten year maturity whereas all trade and other payables will mature within three to six months of the 
balance sheet date. (Refer to the maturity profile at the start of this note for further detail.)

In practice, the Group’s Directors expect actual cash flows to be consistent with this maturity profile except for amounts owed to co-
insurers and reinsurers. Of the total amounts owed to co-insurers and reinsurers of £1,275.9 million (2017: £1,157.5 million), £1,022.7 
million (2017: £938.4 million) is held under funds withheld arrangements and therefore not expected to be settled within 12 months.

A maturity analysis for insurance contract liabilities is included in note 5. The maturity profile for financial assets is included at the start of 
this note. 

The Group’s Directors believe that the cash flows arising from these assets will be consistent with this profile. Liquidity risk is not, 
therefore, considered to be significant.

Foreign exchange risk

Foreign exchange risk arises from unfavourable movements in foreign exchange rates that could adversely impact the valuation of 
overseas assets and liabilities. 

The Group is exposed to foreign exchange risk through its operations overseas. Although the relative size of the international operations 
means that the risks are relatively small, increasingly volatile foreign exchange rates could result in larger potential gains or losses. Assets 
held to fund insurance liabilities are held in the currency of the liabilities; however, surplus assets held as regulatory capital in foreign 
currencies remain exposed. 

The Group’s exposure to net assets and profits in currencies other than the reporting currency is immaterial other than for US dollars 
and Euros. The Group’s exposure to net assets held in dollars at the balance sheet date was £60.7 million (2017: £55.1 million) ); the 
exposure to net assets held in Euros was £69.3 million (2017: nil).

The loss before tax derived from business carried out in the US was £19.2 million (2017: £23.4 million). If the Sterling rates with US dollars 
had strengthened/weakened by 10%, the Group’s profit before tax for the year would increase/decrease by £1.8 million (2017: £2.2 million).

The profit before tax derived from business carried out in Euros was £5.2 million (2017: loss before tax of £0.7 million). If the Sterling rates 
with euros had strengthened/weakened by 10%, the Group’s profit before tax for the year would increase/decrease by £0.4 million (2017: 
£0.1 million).

Admiral Group plc · Annual Report and Accounts 2018

159

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

8.  OTHER REVENUE

The Group has applied IFRS 15 using the cumulative effect method therefore the comparative information has not been restated and 
continues to be reported under IAS 18 and IAS 11. No material differences in the accounting treatment between these standards has 
been identified.

8a.  Accounting policy

(i)  Contribution from additional products and fees and Other Revenue

Revenue is credited to the income statement over the period matching the Group’s obligations to provide services. Where the Group has 
no remaining obligations, the revenue is recognised immediately. An allowance is made for expected cancellations where the customer 
may be entitled to a refund of the amount charged.

Commission from the provision of insurance intermediary services is credited to revenue on the sale of the underlying insurance policy.

There has been no change in revenue recognition from the comparative period, as revenue recognition was in line with the requirements 
of IFRS 15.

Interest income received in relation to loans and advances to customers is calculated using the effective interest method which allocates 
interest, and direct and incremental fees and costs, over the expected lives of the assets and liabilities. There has been no change in 
recognition of interest income from the comparative period.

(ii)  Nature of goods and services

The following is a description of the principle activities within the scope of IFRS 15 from which the Group generates its other revenue.

Products and services

Nature, timing of satisfaction of performance obligations and significant payment terms

Profit commission  
from co-insurers

The performance obligation is the provision of insurance intermediary services.

Profit commission revenue is calculated as a proportion of the ultimate profitability of individual 
underwriting years. Uncertainty over the ultimate profitability of an underwriting year results in the 
recognition of profit commission revenue being constrained through the use of margin for uncertainty 
within the calculation of underwriting year profit. This ensures that at any point in time, in line with the 
requirements of IFRS 15, there is a high probability that there will be no significant reversal of revenue in 
any financial period. Further detail on the recognition of profit commission is included in note 5.

Price comparison

The performance obligation is the provision of insurance intermediary services, at which point the 
performance obligation is met. Revenue is therefore recognised at a point in time.

Commission on underlying 
products

The performance obligation is the provision of insurance intermediary services, at which point the 
performance obligation is met. Revenue is therefore recognised at a point in time. Payment of the 
commission is due within 30 days of the period close.

Administration fees

The performance obligation is the change requested being made to the underlying policy, at which point 
the performance obligation is met.

Revenue from law firms

Revenue is therefore recognised at a point in time and is collected immediately or in line with direct 
debit instalments.

The performance obligation is the pursuit of the compensation from the other side’s insurer (OSI) on 
behalf of the customer. Revenue is therefore recognised over time using inputs and the expected 
value method. Inputs including hours incurred and a 12 month realisable rate are used to calculate the 
expected value of revenue. Payment is due within 28 days of invoice.

160 Admiral Group plc · Annual Report and Accounts 2018

8b.  Disaggregation of revenue

In the following tables, other revenue is disaggregated by major products/service lines and timing of revenue recognition. The total 
revenue disclosed in the table of £542.4 million (2017: £466.9 million) represents total other revenue and profit commission and is 
disaggregated into the segments included in note 4.

Major products

Price Comparison*1

Instalment income

Fee and commission revenue

Revenue from law firms

Other

Total other revenue

Profit commission

Total other revenue and profit commission

Timing of revenue recognition

Point in time

Over time

Revenue outside the scope of IFRS 15

Major products

Price Comparison*1

Instalment income

Fee and commission revenue

Revenue from law firms

Other

Total other revenue

Profit commission

Total other revenue and profit commission

Timing of revenue recognition

Point in time

Over time

Revenue outside the scope of IFRS 15

31 December 2018

UK Insurance
£m

International Car 
Insurance
£m

Price 
Comparison
£m

Other
£m

–

82.6

172.4

30.5

10.8

296.3

93.2

389.5

275.3

33.4

80.8

389.5

–

2.7

 15.9

–

–

18.6

–

18.6

15.9

–

2.7

18.6

131.7

–

–

–

–

131.7

–

131.7

131.7

–

–

131.7

–

–

1.9

–

0.7

2.6

–

2.6

2.6

–

–

2.6

31 December 2017

UK Insurance
£m

International Car 
Insurance
£m

Price
Comparison
£m

Other
£m

–

56.6

156.2

28.8

8.2

249.8

67.0

316.8

226.1

31.8

58.9

316.8

–

2.6

14.1

–

–

16.7

–

16.7

14.1

–

2.6

16.7

123.8

–

–

–

–

123.8

–

123.8

123.8

–

–

123.8

–

–

–

–

9.6

9.6

–

9.6

9.6

–

–

9.6

Total
£m

131.7

85.3

190.2

30.5

11.5

449.2

93.2

542.4

425.5

33.4

83.5

542.4

Total
£m

123.8

59.2

170.3

28.8

17.8

399.9

67.0

466.9

373.6

31.8

61.5

466.9

*1 

 Price comparison revenue excludes £19.3 million (31 December 2017: £19.8 million) of income from other Group companies.

Instalment income and profit commission from reinsurers is not within the scope of IFRS 15 Revenue from Contracts with Customers due to 
the nature of the income.

Refer to the Strategic Report for further detail on the sources of revenue.

Admiral Group plc · Annual Report and Accounts 2018

161

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

8.  OTHER REVENUE CONTINUED

8c.  Contract balances

The following table provides information about receivables and contract assets from contracts with customers. 

Receivables, included in “Trade and Other receivables”

Contract assets

31 December 
2018
£m

31 December 
2017
£m

32.5

23.4

25.1

20.8

The contract asset relates to the Group’s right to consideration for work undertaken in the Law Companies on behalf of clients which is 
ongoing or where the final fee has not yet been billed. The contract asset is transferred to trade receivables once the fee has been billed. 

Significant changes in the contract asset balance during the period are as follows:

Contract asset balance

At 1 January 2018

Revenue recognised

Transferred to trade receivables

Write-offs

At 31 December 2018

31 December 
2018
£m

20.8

30.5

(27.9)

–

23.4

The amount of revenue recognised in 2018 from performance obligations satisfied (or partially satisfied) in previous periods is £nil. 

8d.  Interest Income

Loans and advances to customers

31 December 
2018
£m

31 December 
2017
£m

15.0

15.0

1.6

1.6

Interest receivable on loans and advances to customers is recognised in the Income Statement using the effective interest method, which 
calculates the amortised cost of the financial asset and allocates the interest income over the expected product life.

9.  EXPENSES

9a.  Accounting policies

(i)  Acquisition costs and operating expenses

Acquisition costs incurred in obtaining new and renewal business are charged to the income statement over the period in which those 
premiums are earned. All other operating expenses are charged to the income statement in the period that they are incurred. 

(ii)  Employee benefits

Pensions

The Group contributes to defined contribution personal pension plans for its employees. The contributions payable to these schemes are 
charged in the accounting period to which they relate.

Employee share schemes

The Group operates a number of equity and cash settled compensation schemes for its employees. The fair value of the employee services 
received in exchange for the grant of free shares under the equity settled schemes is recognised as an expense, with a corresponding 
increase in equity. For cash settled schemes, the fair value of services received are also recognised as an expense, with a corresponding 
increase in liability. 

For equity settled schemes, the total charge expensed over the vesting period is determined by reference to the fair value of the free 
shares granted as determined at the grant date (excluding the impact of non-market vesting conditions). Non-market conditions such 
as profitability targets as well as staff attrition rates are included in assumptions over the number of free shares to vest under the 
applicable scheme. 

162 Admiral Group plc · Annual Report and Accounts 2018

For cash settled schemes, the total charge expensed over the vesting period is determined by reference to the closing Admiral Group 
share price at the end of the period. Prior to the vesting of each scheme, the closing share price at the end of the reporting period is used 
as an approximation for the closing share price at the end of the vesting period. As with equity settled schemes, non-market vesting 
conditions also impact on the total charge expensed over the vesting period. 

At each balance sheet date, the Group revises its assumptions on the number of shares which will vest with the impact of any change in the 
assumptions recognised through income.

Refer to note 9f for further details on share schemes. 

(iii)  Leases 

Operating leases

Leases which do not transfer to the Group substantially all the risks and benefits incidental to ownership of the leased items are classified 
as operating leases. The Group has entered into a number of non-cancellable operating lease arrangements for properties and other 
assets. The leases have varying terms, escalation values and renewal rights.

Operating lease payments, including the effects of any lease incentives, are recognised as an expense in the income statement on a 
straight-line basis over the lease term. Contingent rentals are recognised as an expense in the period in which they are incurred. 

9b.  Operating expenses and share scheme charges

Acquisition of insurance contracts*1

Administration and other marketing costs (insurance contracts)

Insurance contract expenses

Administration and other marketing costs (other)

Share scheme charges

Total expenses and share scheme charges

Acquisition of insurance contracts*1

Administration and other marketing costs (insurance contracts)

Insurance contract expenses

Administration and other marketing costs (other)

Share scheme charges

Total expenses and share scheme charges

31 December 2018

Recoverable
from co- and
reinsurers
£m

(103.8)

(287.9)

(391.7)

–

(27.1)

(418.8)

31 December 2017

Recoverable 
from co- and 
reinsurers
£m

(93.3)

(274.5)

(367.8)

–

(18.8)

(386.6)

Gross
£m

135.1

381.6

516.7

249.2

76.9

842.8

Gross
£m

122.0

353.5

475.5

223.6

54.4

753.5

Net
£m

31.3

93.7

125.0

249.2

49.8

424.0

Net
£m

28.7

79.0

107.7

223.6

35.6

366.9

*1  Acquisition of insurance contracts expense excludes £19.3 million (2017: £19.8 million) of aggregator fees from other Group companies.

The £93.7 million (2017: £79.0 million) administration and marketing costs allocated to insurance contracts is principally made up of salary costs.

Admiral Group plc · Annual Report and Accounts 2018

163

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

9.  EXPENSES CONTINUED

9b.  Operating expenses and share scheme charges continued

Analysis of other administration and other marketing costs:

Expenses relating to additional products and fees

Price comparison operating expenses

Loans expenses (including movement on ECL provision)

Other expenses

Total

31 December
2018
£m

31 December
2017
£m

63.4

144.4

22.9

18.5

249.2

Refer to note 13 for a reconciliation between insurance contract expenses and the reported expense ratio.

9c.  Staff costs and other expenses

31 December 2018

31 December 2017

Salaries

Social security charges

Pension costs

Share scheme charges (see note 9f)

Total staff expenses

Depreciation charge:

– Owned assets

Amortisation charge:

– Software

– Deferred acquisition costs

Operating lease rentals:

– Buildings

Auditor’s remuneration (including VAT):

–  Fees payable for the audit of the Company’s 

annual accounts

–  Fees payable for the audit of the Company’s 

subsidiary accounts

–  Fees payable for audit related assurance 

services pursuant to legislation or regulation

Total
£m

268.8

27.2

9.0

76.9

381.9

12.0

15.5

–

14.8

–

0.5

0.4

Net
£m

95.7

10.3

3.2

49.8

159.0

3.7

4.6

50.5

5.3

–

0.3

–

Total
£m

239.2

22.9

7.0

54.4

323.5

10.1

13.8

–

13.0

–

0.3

0.2

58.9

138.2

–

26.5

223.6

Net
£m

85.3

8.7

2.3

35.6

131.9

3.0

4.0

48.4

4.5

–

0.3

–

£nil (2017: £nil) was payable to the auditor for other services in the year.

Total and net expenses are before and after co- and reinsurance arrangements respectively.

Refer to the Corporate Governance Report for details of the Audit Committee’s policy on fees paid to the Company’s auditor for non-audit 
services. Audit fees are 53% (2017: 54%) of total fees and 47% (2017: 46%) of total fees are for non-audit services, which are classed as 
audit related assurance services under the FRC rules on non-audit services.

The amortisation of software and deferred acquisition cost assets is charged to expenses in the income statement. 

164 Admiral Group plc · Annual Report and Accounts 2018

9d.  Staff numbers (including Directors)

Direct customer contact staff

Support staff

Total

9e.  Directors’ remuneration

(i)  Directors’ remuneration

Directors’ emoluments

Amounts receivable under SIP and DFSS share schemes

Company contributions to money purchase pension plans

Total

(ii)  Number of Directors

Retirement benefits are accruing to the following number of Directors under:

– Money purchase schemes

9f.  Staff share schemes

Analysis of share scheme costs (per the Consolidated Income Statement):

Average for the year

2018
Number

6,845

3,354

10,199

2017
Number

6,179

3,157

9,336

31 December 
2018
£m

31 December 
2017
£m

1.6

1.1

–

2.7

1.4

0.9

–

2.3

2018
Number

2017
Number

1

2

SIP charge (i)

DFSS charge (ii)

Total share scheme charges

31 December 2018

31 December 2017

Total 
£m

18.1

58.8

76.9

Net 
£m

12.3

37.5

49.8

Total
£m

9.6

44.8

54.4

Net 
£m

6.7

28.9

35.6

The total share scheme charges of £76.9 million (2017: £54.4 million) can be analysed between share scheme charges calculated in line with 
IFRS 2 of £57.3 million (2017: £37.9 million) and other share scheme related costs of £19.6 million (2017: £16.5 million). Net share scheme 
charges are presented after allocations to co-insurers and reinsurers in line with contractual arrangements.

The Consolidated Cash Flow Statement also shows the gross charge in the reconciliation between ‘profit after tax’ and ‘cash flows from 
operating activities’. The co-insurance share of the charge is included in the change in trade and other payables line. 

(i)  The Approved Share Incentive Plan (the SIP)

Eligible UK based employees qualified for awards under the SIP based upon the performance of the Group in each half-year period. The 
maximum award for each year is £3,600 per employee. The awards are made with reference to the Group’s performance against prior year 
profit before tax. Employees must remain in employment for the holding period (three years from the date of award) otherwise the shares 
are forfeited. 

The fair value of shares awarded is the share price at the date of award. Awards under the SIP are entitled to receive dividends, and, hence, 
no adjustment has been made to this fair value. 

Admiral Group plc · Annual Report and Accounts 2018

165

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

9.  EXPENSES CONTINUED

9f.  Staff share schemes continued

(ii)  The Discretionary Free Share Scheme (the DFSS)

Under the DFSS, details of which are contained in the remuneration policy section of the Directors’ Remuneration Report, individuals 
receive an award of free shares at no charge. Staff must remain in employment until the vesting date in order to receive shares. The 
maximum number of shares that can vest relating to the 2018 scheme is 3,353,076 (2017 scheme: 3,205,433). 

For awards in 2015 and onwards (therefore including the shares that vested in 2018 under the 2015 scheme) for the majority of employees, 
50% of shares awarded are subject to three performance conditions. These are three-year EPS growth vs. LIBOR, TSR vs. FTSE 350 
(excluding investment companies), and ROE, weighted equally. 

Performance measure

EPS growth vs. LIBOR

Performance range

Threshold 

Maximum

Growth in line with LIBOR

Growth of 10% p.a. in excess of LIBOR

TSR vs. FTSE 350 (excluding investment companies)

ROE

Median

25%

Upper Quartile

55%

Awards under the DFSS are not eligible for dividends (although a discretionary bonus is currently paid equivalent to the dividend that 
would have been paid on the respective shareholding) and hence the fair value of free shares to be awarded under this scheme has been 
revised downwards (from the share price at the date on which awards were made) to take account of these distributions. 

Number of free share awards committed at 31 December 2018

SIP H116 scheme

SIP H216 scheme

SIP H117 scheme

SIP H217 scheme

SIP H118 scheme

SIP H218 scheme

DFSS 2016 scheme 1st award

DFSS 2016 scheme 2nd award

DFSS 2017 scheme 1st award

DFSS 2017 scheme 2nd award

DFSS 2018 scheme 1st award

DFSS 2018 scheme 2nd award

Total awards committed

Awards 
outstanding*1

Vesting 
date

523,877

March 2019

501,785

September 2019

560,476

506,815

612,651

579,651

199,346

March 2020

August 2020

March 2021

August 2021

March 2019

3,053,904

September 2019

238,024

March 2020

2,967,425

September 2020

256,217

March 2021

3,096,859

September 2021

13,097,030

*1  Being the maximum number of awards committed before accounting for expected staff attrition and vesting conditions.

During the year ended 31 December 2018, awards under the SIP H115 and H215 schemes and the DFSS 2015 schemes vested. The total 
number of awards vesting for each scheme is as follows.

Number of free share awards vesting during the year ended 31 December 2018

SIP H115 scheme

SIP H215 scheme

DFSS 2015 scheme 1st award

DFSS 2015 scheme 2nd award

Original awards

Awards vested

536,613

636,612

190,275

419,655

491,511

124,313

2,828,913

2,147,684

The difference between the original and vested awards reflects employee attrition (SIP schemes) and both employee attrition and the vesting 
outcomes based on performance conditions noted above (DFSS schemes). The vesting percentages for the 2015 DFSS scheme was 87.1%.

The weighted average market share price at the date of exercise for shares exercised during the year was £20.05 (2017: £18.51).

166 Admiral Group plc · Annual Report and Accounts 2018

10.  TAXATION

10a. Accounting policy

Income tax on the profit or loss for the periods presented comprises current and deferred tax. 

(i)  Current tax

Current tax is the expected tax payable on the taxable income for the period, using tax rates that have been enacted or substantively 
enacted by the balance sheet date, and includes any adjustment to tax payable in respect of previous periods. 

Current tax related to items recognised in other comprehensive income is also recognised in other comprehensive income and not in the 
income statement.

(ii)  Deferred tax

Deferred tax is provided in full using the balance sheet liability method, providing for temporary differences arising between the carrying 
amount of assets and liabilities for accounting purposes and the amounts used for taxation purposes. It is calculated at the tax rates that 
have been enacted or substantially enacted by the balance sheet date and that are expected to apply in the period when the liability is 
settled or the asset is realised.

The principal temporary differences arise from carried forward losses, depreciation of property and equipment and share scheme charges. 
The resulting deferred tax is charged or credited in the income statement, except in relation to share scheme charges where the amount 
of tax benefit credited to the income statement is limited to an equivalent credit calculated on the accounting charge. Any excess is 
recognised directly in equity.

Deferred tax assets relating to carried forward losses are recognised only to the extent that it is probable that future taxable profits 
will be available against which the assets can be utilised. The probability of the availability of future taxable profits is determined by a 
combination of the classification of the status of the businesses holding cumulative tax losses and the business plan profit projections for 
that business, subject to appropriate stress testing.

10b. Taxation 

Current tax

Corporation tax on profits for the year

Under/(over) provision relating to prior periods

Current tax charge

Deferred tax

Current period deferred taxation movement

Under/(over) provision relating to prior periods

Total tax charge per Consolidated Income Statement

Factors affecting the total tax charge are:

Profit before tax

Corporation tax thereon at effective UK corporation tax rate of 19.0% (2017: 19.25%)

Expenses and provisions not deductible for tax purposes 

Non-taxable income

Impact of change in UK tax rate on deferred tax balances

Adjustments relating to prior periods

Impact of different overseas tax rates

Unrecognised deferred tax

Movement on deferred tax asset on US losses 

Total tax charge for the period as above

31 December 
2018
£m

31 December 
2017
£m

81.4

0.2

81.6

3.8

0.3

85.7

68.8

(3.7)

65.1

3.1

3.7

71.9

31 December 
2018
£m

476.2

31 December 
2017
£m

403.5

90.5

0.7

(6.0)

0.5

0.6

(8.2)

4.7

2.9

85.7

77.7

0.9

(5.7)

0.3

(0.8)

(7.6)

5.2

1.9

71.9

The outstanding corporation tax payable as at 31 December 2018 was £49.3 million (2017: £23.8 million).

Admiral Group plc · Annual Report and Accounts 2018

167

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

10.  TAXATION CONTINUED

10c. Deferred income tax asset

Analysis of deferred tax asset

Tax 
treatment
 of share 
schemes
£m

Capital 
allowances
£m

Carried 
forward 
losses
£m

Fair value 
reserve
 £m

Other 
differences
£m

Total
£m

Balance brought forward at 1 January 2017

Tax treatment of share scheme charges through income or expense

Tax treatment of share scheme charges through reserves

Capital allowances

Carried forward losses

Movement in fair value reserve

Other difference

Balance carried forward at 31 December 2017

Tax treatment of share scheme charges through income or expense

Tax treatment of share scheme charges through reserves

Capital allowances

Carried forward losses

Movement in fair value reserve

Other difference

5.7

(2.4)

2.8

–

–

–

–

6.1

(2.2)

3.3

–

–

–

–

(2.4)

4.9

(0.5)

0.7

–

–

(2.1)

–

–

–

(4.5)

–

–

0.9

–

–

–

–

–

–

(2.0)

–

–

2.9

–

–

–

(2.9)

–

–

–

–

–

–

–

(4.1)

–

(4.6)

–

–

–

–

0.7

–

(3.9)

–

–

–

–

–

(0.3)

0.4

–

–

–

–

–

0.1

0.5

8.4

(2.4)

 2.8

(2.1)

(2.0)

(4.1)

(0.3)

0.3

(2.2)

3.3

0.9

(2.9)

0.7

0.1

0.2

Balance carried forward at 31 December 2018

7.2

(3.6)

Positive amounts presented above relate to a deferred tax asset position.

The UK corporation tax rate reduced from 20% to 19% on 1 April 2017. The average effective rate of tax for 2018 is 19.0% (2017: 19.25%). 
A further reduction to the main rate of corporation tax to 17% (effective from 1 April 2020) was enacted on 15 September 2016. This will 
reduce the Group’s future current tax charge accordingly.

The deferred tax asset 31 December 2018 has been calculated based on the rate at which each timing difference is most likely to reverse.

The deferred tax asset in relation to carried forward losses has been reduced to £nil following the impairment of Admiral Group’s 
investment in Compare. 

At 31 December 2018 the Group had unused tax losses amounting to £217.5 million (2017: £198.8 million), relating to the Group’s US 
businesses Elephant Auto and compare.com, for which no deferred tax asset has been recognised.

11.  OTHER ASSETS AND OTHER LIABILITIES

11a. Accounting policy

(i)  Property and equipment, and depreciation

All property and equipment is stated at cost less accumulated depreciation. Depreciation is calculated using the straight line method to 
write off the cost less residual values of the assets over their useful economic lives. These useful economic lives are as follows:

Improvements to short leasehold buildings 

Computer equipment 

Office equipment 

Furniture and fittings 

Motor vehicles 

– 

– 

– 

– 

– 

four to ten years

two to four years

four years

four years

four years

168 Admiral Group plc · Annual Report and Accounts 2018

 
 
 
 
 
 
 
 
 
 
(ii) 

Impairment of property and equipment

In the case of property and equipment, carrying values are reviewed at each balance sheet date to determine whether there are any 
indications of impairment. If any such indications exist, the asset’s recoverable amount is estimated and compared to the carrying 
value. The carrying value is the higher of the fair value of the asset, less costs to sell and the asset’s value in use. Impairment losses are 
recognised through the income statement.

(iii)  Leased assets

The rental costs relating to assets held under operating leases are charged to the income statement on a straight line basis over the life of 
the lease. 

Leases under the terms of which the Group assumes substantially all of the risks and rewards of ownership are classed as finance leases. 
Assets acquired under finance leases are included in property and equipment at fair value on acquisition and are depreciated in the same 
manner as equivalent owned assets. Finance lease and hire purchase obligations are included in creditors and the finance costs are spread 
over the periods of the agreements based on the net amount outstanding.

(iv)  Intangible assets

Goodwill

All business combinations are accounted for using the acquisition method. Goodwill has been recognised in acquisitions of subsidiaries, 
and represents the difference between the cost of the acquisition and the fair value of the net identifiable assets acquired. 

The classification and accounting treatment of acquisitions occurring before 1 January 2004 have not been reconsidered in preparing 
the Group’s opening IFRS balance sheet at 1 January 2004 due to the exemption available in IFRS 1 (First time adoption). In respect of 
acquisitions prior to 1 January 2004, goodwill is included at the transition date on the basis of its deemed cost, which represents the 
amount recorded under UK GAAP, which was tested for impairment at the transition date. On transition, amortisation of goodwill has 
ceased as required by IAS 38.

Goodwill is stated at cost less any accumulated impairment losses. Goodwill is allocated to cash generating units (CGUs) according to 
business segment and is reviewed annually for impairment. 

The goodwill held on the balance sheet at 31 December 2018 is allocated solely to the UK Car Insurance segment.

Impairment of goodwill

The annual impairment review involves comparing the carrying amount to the estimated recoverable amount (by allocating the goodwill 
to CGUs) and recognising an impairment loss if the recoverable amount is lower. Impairment losses are recognised through the income 
statement and are not subsequently reversed. 

The recoverable amount is the greater of the fair value of the asset less costs to sell and the value in use of the CGU.

The value in use calculations use cash flow projections based on financial budgets approved by management covering a three year period. 
Cash flows beyond this period are considered, but not included in the calculation. 

The key assumptions used in the value in use calculations are those regarding growth rates and expected changes in pricing and expenses 
incurred during the period. Management estimates growth rates and changes in pricing based on past practices and expected future 
changes in the market. 

The headroom above the goodwill carrying value is very significant, and there is no foreseeable event that would eliminate this margin.

Deferred acquisition costs

Acquisition costs comprise all direct and indirect costs arising from the conclusion of insurance contracts. Deferred acquisition costs 
represent the proportion of acquisition costs incurred that correspond to the unearned premiums provision at the balance sheet date. 
This balance is held as an intangible asset. It is amortised over the term of the contract as premium is earned. 

Software

Purchased software is recognised as an intangible asset and amortised over its expected useful life (generally the licence term). Internally 
generated software is recognised as an intangible asset, with directly attributable costs incurred in the development stage capitalised. 
The internally generated software assets are amortised over the expected useful life of the systems and amortisation commences when 
the software is available for use.

The carrying value of software is reviewed every six months for evidence of impairment, with the value being written down if any 
impairment exists. Impairment may be reversed if conditions subsequently improve.

Admiral Group plc · Annual Report and Accounts 2018

169

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

11.  OTHER ASSETS AND OTHER LIABILITIES CONTINUED

11a. Accounting policy continued

(iv)  Provisions, Contingent Liabilities and Contingent Assets

Provisions are recognised when a legal or constructive obligation arises as a result of an event that occurred before the balance sheet 
date, when a cash-outflow relating to this obligation is probable and when the amount can be estimated reliably. 

Where a material obligation exists, but the likelihood of a cash out-flow or the amount is uncertain, or where there is a possible obligation 
arising from a past event that is contingent on a future event, a contingent liability is disclosed. 

Contingent assets are possible assets that arise from past events, whose existence will be confirmed only by the occurrence or non-
occurrence of future events. Where it is probable that a cash-inflow will arise from a contingent asset, this is disclosed.

11b. Property and equipment

Cost

At 1 January 2017

Additions

Disposals

Foreign exchange movement

At 31 December 2017

Depreciation

At 1 January 2017

Charge for the year

Disposals

Foreign exchange movement

At 31 December 2017

Net book amount

At 1 January 2017

Net book amount

At 31 December 2017

Cost

At 1 January 2018

Additions

Disposals

Transfers

Foreign exchange movement

At 31 December 2018

Depreciation

At 1 January 2018

Charge for the year

Disposals

Foreign exchange movement

At 31 December 2018

Net book amount

At 31 December 2018

Improvements to 
short leasehold 
buildings
£m

Computer 
equipment
£m

Office 
equipment
£m

Furniture and 
fittings
£m

27.6

1.1

– 

–

28.7

12.4

2.5

–

–

14.9

15.2

13.8

28.7

3.1

(0.7)

(1.2)

(0.1)

29.8

14.9

2.8

(0.7)

(0.2)

16.8

13.0

52.1

5.4

(0.1)

(0.2)

57.2

40.5

5.6

(0.1)

(0.1)

45.9

11.6

11.3

57.2

4.9

(0.1)

–

0.1

62.1

45.9

6.5

(0.1)

–

52.3

17.0

2.6

–

0.1

19.7

14.1

1.0

–

0.1

15.2

2.9

4.5

19.7

1.9

(0.2)

–

–

21.4

15.2

1.9

(0.1)

–

17.0

9.8

4.4

9.4

0.6

(0.1)

(0.1)

9.8

7.1

1.0

–

–

8.1

2.3

1.7

9.8

0.1

(0.2)

–

0.1

9.8

8.1

0.8

(0.1)

0.1

8.9

0.9

Total
£m

106.1

9.7

(0.2)

(0.2)

115.4

74.1

10.1

(0.1)

–

84.1

32.0

31.3

115.4

10.0

(1.2)

(1.2)

0.1

123.1

84.1

12.0

(1.0)

(0.1)

95.0

28.1

The net book value of assets held under finance leases is £nil (2017: £nil).

170 Admiral Group plc · Annual Report and Accounts 2018

11c. Intangible Assets

At 1 January 2017

Additions

Amortisation charge

Disposals

Foreign exchange movement

At 31 December 2017

Additions

Amortisation charge

Disposals

Transfers

Foreign exchange movement

At 31 December 2018

Goodwill
£m

62.3

–

–

–

–

62.3

–

–

–

–

–

62.3

Deferred 
acquisition 
costs
£m

Software*1
£m

23.4

46.0

(48.4)

–

(0.4)

20.6

53.1

(50.5)

–

–

0.2

23.4

76.6

13.0

(13.8)

–

0.7

76.5

13.9

(15.5)

–

1.2

0.2

76.3

Total
£m

162.3

59.0

(62.2)

–

0.3

159.4

67.0

(66.0)

–

1.2

0.4

162.0

*1   Software additions relating to internal development are immaterial in both 2018 and 2017.

Goodwill relates to the acquisition of Group subsidiary EUI Limited (formerly Admiral Insurance Services Limited) in November 1999. It 
is allocated solely to the UK Car Insurance segment. As described in the accounting policies, the amortisation of this asset ceased on 
transition to IFRS on 1 January 2004. All annual impairment reviews since the transition date have indicated that the estimated recoverable 
value of the asset is greater than the carrying amount and therefore no impairment losses have been recognised. Refer to the accounting 
policy for goodwill for further information.

11d. Trade and other payables

Trade payables

Amounts owed to co-insurers 

Amounts owed to reinsurers

Other taxation and social security liabilities 

Other payables

Accruals and deferred income (see below)

Total trade and other payables

31 December 
2018
£m

31 December 
2017
£m

37.9

153.2

1,122.7

60.4

196.0

231.3

1,801.5

39.8

130.7

1,026.8

62.0

140.9

241.4

1,641.6

Of amounts owed to co-insurers and reinsurers, £1,022.7 million (2017: £938.4 million) is held under funds withheld arrangements. 

Analysis of accruals and deferred income:

Premium receivable in advance of policy inception

Accrued expenses

Deferred income

Total accruals and deferred income as above

31 December 
2018
£m

31 December 
2017
£m

127.2

64.8

39.3

231.3

150.3

48.8

42.3

241.4

Admiral Group plc · Annual Report and Accounts 2018

171

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

11.  OTHER ASSETS AND OTHER LIABILITIES CONTINUED

11e. Obligations under finance leases

At 31 December 2018, there was £nil (2017: £nil) obligations in respect of finance leases.

11f. Financial commitments 

The Group was committed to total minimum obligations under operating leases on land and buildings as follows:

Minimum payments due on operating leases

Within one year

Within two to five years

Over five years

Total commitments 

31 December 
2018
£m

31 December 
2017
£m

14.8

54.3

116.8

185.9

12.1

40.8

113.7

166.6

Operating lease payments represent rentals payable by the Group for its office properties. 

11g. Contingent liabilities 

Rastreator.com Limited, the Group’s Spanish Price comparison business, is currently undergoing a tax audit in respect of the 2013 
and 2014 financial years. The Spanish Tax Authority is disputing the VAT exemption relating to insurance intermediary services which 
Rastreator.com has applied to its supplies.

Rastreator.com believes its application of the exemption is justifiable in line with the EU Directive and is also consistent with the way 
similar supplies are treated throughout Europe. No formal assessment has been received from the Spanish Tax Authority as at the date of 
these financial statements, however should a formal assessment be received at a future date Rastreator.com will immediately appeal and 
is confident of a successful outcome. 

The potential liability for the financial years subject to audit is approximately €5 million, though if the exemption is also disallowed in 
respect of years 2015 to date, the liability could increase up to €18 million. No provision has been made in these financial statements in 
relation to this matter.

12.  SHARE CAPITAL

The Group’s capital includes share capital and the share premium account, other reserves which are comprised of the fair value reserve and 
foreign exchange reserve, and retained earnings.

12a. Accounting policies

(i)  Share capital

Shares are classified as equity when there is no obligation to transfer cash or other assets. 

(ii)  Dividends

Dividends are recorded in the period in which they are declared and paid. 

12b. Dividends

Dividends were declared and paid as follows:

March 2017 (51.5 pence per share, paid June 2017)

August 2017 (56.0 pence per share, paid October 2017)

March 2018 (58.0 pence per share, paid June 2018)

August 2018 (60.0 pence per share, paid October 2018)

Total dividends

31 December 
2018
£m

31 December 
2017
£m

–

–

163.3 

169.4

332.7

143.7

156.6

–

–

300.3

The dividends declared in March represent the final dividends paid in respect of the 2016 and 2017 financial years. The dividends declared 
in August are interim distributions in respect of 2017 and 2018.

A final dividend of 66.0 pence per share (£188 million) has been proposed in respect of the 2018 financial year. Refer to the Chairman’s 
Statement and Strategic Report for further detail.

172 Admiral Group plc · Annual Report and Accounts 2018

12c. Earnings per share

31 December 
2018
£m

31 December 
2017
£m

Profit for the financial year after taxation attributable to equity shareholders 

395.1

334.2

Weighted average number of shares – basic 

Unadjusted earnings per share – basic 

Weighted average number of shares – diluted

Unadjusted earnings per share – diluted

288,197,247

285,164,396

137.1p

117.2p

288,845,845

285,751,149

136.8p

117.0p

The difference between the basic and diluted number of shares at the end of 2018 (being 648,598; 2017: 586,753) relates to awards 
committed, but not yet issued under the Group’s share schemes. Refer to note 9 for further detail.

12d. Share capital

Authorised

500,000,000 ordinary shares of 0.1 pence

Issued, called up and fully paid

290,502,737 ordinary shares of 0.1 pence

287,214,262 ordinary shares of 0.1 pence

31 December 
2018
£m

31 December 
2017
£m

0.5

0.3

–

0.3

0.5

–

0.3

0.3

During 2018 3,288,475 (2017: 2,861,992) new ordinary shares of 0.1 pence were issued to the trusts administering the Group’s share schemes. 

988,475 (2017: 811,992) of these were issued to the Admiral Group Share Incentive Plan Trust for the purposes of this share scheme to give 
a closing number at 31 December 2018 of 10,745,389 (31 December 2017: 9,756,914). These shares are entitled to receive dividends. 

2,300,000 (2017: 2,050,000) shares were issued to the Admiral Group Employee Benefit Trust for the purposes of the Discretionary Free 
Share Scheme to give a closing number at 31 December 2018 of 21,161,948 (31 December 2017: 18,861,948). The Trustees have waived 
the right to dividend payments, other than to the extent of 0.001 pence per share, unless and to the extent otherwise directed by the 
Company from time to time.

The number of shares in issue at flotation was 258,595,400. There is one class of share with no unusual restrictions.

12e. Objectives, policies and procedures for managing capital

The Group manages its capital to ensure that all entities within the Group are able to continue as going concerns and also to ensure that 
regulated entities meet regulatory requirements with an appropriate margin. Excess capital above these levels within subsidiaries is paid 
up to the Group holding company in the form of dividends on a regular basis. 

The Group’s dividend policy is to make distributions after taking into account capital that is required to be held a) for regulatory purposes; 
b) to fund expansion activities; and c) as a further buffer against unforeseen events. This policy gives the Directors flexibility in managing 
the Group’s capital.

The Group’s regulatory capital requirements are discussed in the Group Financial Review within the Strategic Report.

Admiral Group plc · Annual Report and Accounts 2018

173

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

12.  SHARE CAPITAL CONTINUED

12f. Group related undertakings

The Parent Company’s subsidiaries are as follows:

Subsidiary

Incorporated in England and Wales

Class of
shares held

% 
Ownership

Principal
Activity

Registered office: 9th Floor Brunel House, Fitzalan Road, Cardiff, CF24 0EB

  Admiral Law Limited

Registered office: Admiral House, Queensway, Newport, NP20 4AG

  BDE Law Limited

Registered office: Ellipse Ground Floor, Padley Road, Swansea, SA1 8AN

Ordinary

Ordinary

90

90

Legal company

Legal company

  Able Insurance Services Limited

Ordinary

100

Insurance Intermediary

Registered office: Greyfriars House, Greyfriars Road, Cardiff, CF10 3AL

Inspop.com (France) Limited

Inspop.com Limited

  Rastreator.com Limited

Registered office: Tŷ Admiral, David Street, Cardiff, CF10 2EH

  EUI Limited

  Admiral Insurance Company Limited

  Admiral Life Limited

  Admiral Syndicate Limited

  Admiral Syndicate Management Limited

  Bell Direct Limited

  Confused.com Limited

  Diamond Motor Insurance Services Limited

  Elephant Insurance Services Limited

  Admiral Financial Services Limited

  EUI (France) Limited

  Preminen Price Comparison Holdings Limited

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

100

100

75

100

100

100

100

100

100

100

100

100

Insurance Intermediary

Insurance Intermediary

Insurance Intermediary

Insurance Intermediary

Insurance company

Dormant*

Dormant*

Dormant*

Dormant*

Dormant*

Dormant*

Dormant*

100

Financial services company

100

50

Insurance Intermediary

Insurance Intermediary

  Preminen Dragon Price Comparison Limited

Ordinary

50 (indirect)

Insurance Intermediary

Incorporated in Gibraltar

Registered office: 1st Floor, 24 College Lane, Gibraltar, GX11 1AA

  Admiral Insurance (Gibraltar) Limited

Ordinary

100

Insurance company

Incorporated in Spain

Registered office: Paseo Castellana 163 4 Izq, 28046 Madrid

  Comparaseguros Correduría de Seguros, S.L., Sociedad Unipersonal

Ordinary

75 (indirect)

Insurance Intermediary

  Admiral Europe Compañía de Seguros, S.A.

Ordinary

100

Insurance company

Registered office: Calle Albert Einstein, 10 41092 Sevilla

  Admiral Intermediary Services S.A.

Ordinary

100

Insurance Intermediary

174 Admiral Group plc · Annual Report and Accounts 2018

 
 
Subsidiary

Class of
shares held

% 
Ownership

Principal
Activity

Incorporated in the United States of America

Registered office: Deep Run 1; Suite 400, 9950 Mayland Drive, Henrico, VA 23233

  Elephant Insurance Company

  Elephant Insurance Services LLC

  Grove General Agency Inc

  Platinum General Agency Inc

Registered office: 140 East Shore Drive, Suite 300, Glen Allen, VA 23059

  compare.com Insurance Agency LLC

Inspop USA LLC

Incorporated in Mexico

Registered office: Varsovia, 36, 5th floor, office 501, Colonia Juárez, Cuauhtemoc, 
Ciudad de Mexico

  Preminen Mexico Sociedad Anonima de Capital Variable

Incorporated in Turkey

Registered address: Esentepe MAH. Harman1 SK. Harmanci Giz Plaza 5 1  
Sisli/ Istanbul

Ordinary

Ordinary

Ordinary

Ordinary

100

100

100

100

Insurance company

Insurance Intermediary

Insurance Intermediary

Insurance Intermediary

Ordinary

59.25
(indirect)

Insurance Intermediary

Ordinary

59.25

Insurance Intermediary

51.25
(indirect)

Insurance intermediary

  Preminen Online Fiyat Karşılaştırma Hizmetleri Anonim Şirketi

50 (indirect)

Insurance intermediary 

Incorporated in China

Registered office: Room 1806, 15th Floor, Block 16. No.39 East 3rd Ring Middle 
Road, Chaoyang District, Beijing

  Long Yu Science and Technology (Beijing) Co. Ltd

20.25
(indirect)

Insurance intermediary

Subsidiaries by virtue of control

The related undertakings below are subsidiaries in accordance with IFRS 10, as Admiral can exercise dominant influence or control over them:

Registered office: Level 37, 25 Canada Square, Canary Wharf, London, England, E14 5LQ

  Seren One Limited

n/a

0

Special purpose entity

* 

Exempt from audit under S479A of Companies Act 2006.

For further information on how the Group conducts its business across the UK, Europe and the US, refer to the Strategic Report.

Admiral Group plc · Annual Report and Accounts 2018

175

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany Overview 
Notes to the Financial Statements continued

For the year ended 31 December 2018

12.  SHARE CAPITAL CONTINUED

12g. Related party transactions

Details relating to the remuneration and shareholdings of key management personnel are set out in the Directors’ Remuneration Report. 
Key management personnel are able to obtain discounted motor insurance at the same rates as all other Group staff, typically at a 
reduction of 15%. 

The Board considers that only the Executive Directors of Admiral Group plc are key management personnel. Aggregate compensation for 
the Executive Directors is disclosed in the Directors’ Remuneration Report on pages 98 to 107.

12h. Post balance sheet events

As a result of the Group’s preparations for Brexit, on 1 January 2019, as outlined in the Strategic Report, the assets and liabilities of Admiral 
Seguros, ConTe and L’Olivier were transferred to a new European intermediary, AIS, and European underwriter, AECS, from EUI Limited and 
Admiral Insurance Company Limited and Admiral Insurance (Gibraltar) Limited respectively. The operations of the businesses have not 
been impacted and there is no material impact on the Group’s reported results either in 2018, or as a result of the transition in 2019.

13.  RECONCILIATIONS

The following tables reconcile significant key performance indicators and non-GAAP measures included in the Strategic Report to items 
included in the financial statements.

13a. Reconciliation of turnover to reported gross premiums written and Other Revenue as per the financial statements

Gross premiums written after co-insurance per note 5b of financial statements

Premiums underwritten through co-insurance arrangements and true up of 2017 
gross written premium

Total premiums written before co-insurance arrangements

Other Revenue

Admiral Loans interest income and other fee income

UK vehicle commission*1

Other*2

Turnover as per note 4b of financial statements

Intra-group income elimination*3

Total turnover 

31 December 
2018
£m

31 December 
2017
£m

2,166.7

587.4

2,754.1

449.2

15.4

3,218.7

(0.4)

45.3

3,263.6

19.3

3,282.9

1,927.7

571.7

2,499.4

399.9

1.6

2,900.9

(1.0)

38.5

2,938.4

19.8

2,958.2

*1 

 During 2012 Admiral ceased earning Other Revenue from the sale of non-optional legal protection policies. At the same point, the Group began charging its panel of co- and 
reinsurers a vehicle commission. The substance of these changes meant that the total premiums written increased by the amount of revenue that was previously earned 
from the sale of non-optional legal protection policies. The vehicle commission included within Other Revenue is therefore eliminated from the turnover measure to avoid 
double counting.

*2  Other reconciling items represent co-insurer and reinsurer shares of Other Revenue in the Group’s Insurance businesses outside of UK Car Insurance.

*3 

Intra-group income elimination relates to price comparison income earned in the Group from other Group companies. 

176 Admiral Group plc · Annual Report and Accounts 2018

13b. Reconciliation of claims incurred to reported loss ratios, excluding releases on commuted reinsurance

December 2018

Net insurance claims

Deduct claims handling costs

Prior year release/strengthening –  
net original share

Prior year release/strengthening – 
commuted share

Impact of reinsurer caps

Impact of weather events (Home)

Impact of subsidence (Home)

UK 
Motor
£m

189.2 

(11.3)

UK 
Home
£m

29.3

 (0.5)

111.4 

1.4 

109.6 

–

–

–

–

–

(3.5)

(2.5)

UK 
Other
£m

UK 
Total
£m

Int. 
Car
£m

Int.
Other
£m

Int. 
Total
£m

Group
£m

24.0

 242.5 

 104.1 

 3.5 

 107.6

 350.1 

–

–

–

–

–

–

(11.8)

–

 112.8 

 13.5 

 109.6 

–

(3.5)

(2.5)

–

 4.5

–

–

–

–

–

–

–

–

–

 (11.8)

 13.5 

 126.3 

–

 4.5

–

–

 109.6 

 4.5 

(3.5)

(2.5)

Attritional current period claims

 398.9 

 24.2 

 24.0

 447.1 

 122.1

 3.5 

 125.6 

572.7 

 31.2 

 40.2 

 523.9 

 141.7 

 6.2 

 147.9 

 671.8 

Net earned premium

Loss ratio – current period attritional

Loss ratio – current period weather events

Loss ratio – current period subsidence 
events

 452.5 

88.1%

–

–

77.6%

11.2%

7.9%

Loss ratio – prior year release/
strengthening (net original share)

Loss ratio – reported

December 2017

Net insurance claims

Deduct claims handling costs

Prior year release/strengthening – net 
original share

Prior year release/strengthening – 
commuted share

Impact of reinsurer caps

Impact of weather events (Home)

(24.6%)

(4.4%)

63.5%

92.3%

UK 
Motor
£m

 214.2 

(10.7)

UK 
Home
£m

 17.4 

 (0.4)

 92.1 

 0.5 

 73.8 

–

–

–

–

–

–

–

–

–

–

85.3%

86.1%

–

–

–

–

(21.5%)

(9.5%)

63.8%

76.6%

UK 
Other
£m

 18.5 

–

–

–

–

–

UK 
Total
£m

 250.1 

(11.1)

Int. 
Car
£m

 94.1 

–

 92.6 

 9.5 

 73.8 

–

–

–

 (0.1)

–

–

–

–

–

–

Int.
Other
£m

 2.9 

–

–

–

–

–

–

–

–

–

–

Int. 
Total
£m

 97.0 

–

85.2%

–

–

(18.8%)

66.4%

Group
£m

 347.1 

 (11.1)

 9.5 

 102.1 

–

 (0.1)

–

 73.8 

 (0.1) 

–

Attritional current period claims

 369.4 

 17.5 

 18.5

 405.4 

 103.5

 2.9 

 106.4 

511.8 

Net earned premium

Loss ratio – current period attritional

Loss ratio – current period weather events

Loss ratio – prior year release/
strengthening (net original share)

Loss ratio – reported

 433.2 

85.3%

–

 23.1 

75.6%

–

(21.2%)

(2.1%)

64.1%

73.5%

 35.3 

–

–

–

–

 491.6 

82.5%

–

 123.0 

84.2%

–

(18.8%)

63.7%

(7.8%)

76.4%

 4.5 

 127.5 

–

–

–

–

–

–

–

–

 619.1 

82.7%

–

(16.5%)

66.2%

Admiral Group plc · Annual Report and Accounts 2018

177

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Financial Statements continued

For the year ended 31 December 2018

13.  RECONCILIATIONS CONTINUED

13c. Reconciliation of expenses related to insurance contracts to reported expense ratios

December 2018

Net insurance expenses

Claims handling costs

Intra-group expenses elimination*1

Impact of reinsurer caps

Other adjustment*2

Adjusted net insurance expenses

Net earned premium

Expense ratio – reported

December 2017

Net insurance expenses

Claims handling costs

Intra-group expenses elimination*1

Impact of reinsurer caps

Other adjustment*2

Adjusted net insurance expenses

Net earned premium

Expense ratio – reported

UK 
Motor
£m

59.7 

11.3

12.3

–

–

83.3

 452.5 

18.4%

UK Motor
£m

47.8 

10.7

11.8

–

–

70.3

 433.2 

16.2%

UK 
Home
£m

7.4

0.5

0.8

–

–

8.7

31.2

28.1%

UK 
Home
£m

5.8

0.4

0.7

–

–

6.9

23.1

30.0%

UK 
Other
£m

5.6

–

 – 

–

–

5.6

40.2

UK 
Other
£m

1.7

–

 – 

–

–

1.7

35.3

UK 
Total
£m

72.7

11.8

13.1

–

–

97.6

523.9

18.6%

UK 
Total
£m

55.3

11.1

12.5

–

–

78.9

491.6

16.1%

Int. 
Car
£m

49.7

–

6.2

0.2

–

56.1

141.7

39.6%

Int. 
Car
£m

50.8

–

7.3

(3.7)

–

54.4

123.0

44.2%

Int.
Other
£m

2.6

–

–

–

(2.6)

– 

6.2

Int.
Other
£m

1.6

–

–

–

(1.6)

– 

4.5

Int. 
Total
£m

52.3

–

6.2

0.2

(2.6)

56.1

147.9

37.9%

Int. 
Total
£m

52.4

–

7.3

(3.7)

(1.6)

54.4

127.5

42.6%

Group
£m

125.0

11.8

19.3

0.2

(2.6)

153.7

671.8

22.9%

Group
£m

107.7

11.1

19.8

(3.7)

(1.6)

133.3

619.1

21.5%

*1  The intra-group expenses elimination amount relates to aggregator fees charged by the Group’s price comparison entities to other Group companies.

*2 

 Other adjustments relate to additional products underwritten in the Group’s International Car Insurance businesses. The contribution from these products is reported as 
ancillary income and as such the amounts are excluded for the purpose of calculation of expense ratios.

13d. Reconciliation of statutory profit before tax to Group’s share of profit before tax

Reported profit before tax per the Consolidated Income Statement

Non-controlling interest share of profit before tax

Group’s share of profit before tax

31 December 
2018
£m

31 December 
2017
£m

476.2

3.1 

479.3

403.5

1.9

405.4

178 Admiral Group plc · Annual Report and Accounts 2018

Parent Company Financial Statements

PARENT COMPANY INCOME STATEMENT

Administrative expenses

Operating loss

Investment and interest income

Impairment expense

Interest payable

Profit before tax

Taxation credit

Profit after tax 

PARENT COMPANY STATEMENT OF COMPREHENSIVE INCOME

Profit for the period

Other comprehensive income

Items that are or may be reclassified to profit or loss

Movements in fair value reserve

Deferred tax in relation to movement in fair value reserve

Other comprehensive income for the period, net of income tax

Total comprehensive income for the period

Year ended

Note

31 December
 2018
£m

31 December 
2017
£m

2

3

4

5

6

(13.0)

(13.0)

264.9

(32.9)

(11.3)

207.7

3.7

211.4

(8.4)

(8.4)

310.5

(25.0)

(11.3)

265.8

1.7

267.5

Year ended

31 December
 2018
£m

211.4

 31 December 
2017
£m

267.5

(2.0)

0.4

(1.6)

209.8

22.3

(4.2)

18.1

285.6

Admiral Group plc · Annual Report and Accounts 2018

179

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewParent Company Financial Statements continued

PARENT COMPANY STATEMENT OF FINANCIAL POSITION

ASSETS

Investments in group undertakings

Intangible assets

Financial investments

Corporation tax asset

Trade and other receivables

Cash and cash equivalents

Total assets

EQUITY

Share capital

Share premium account

Fair value reserve

Retained earnings

Total equity 

LIABILITIES 

Subordinated and other financial liabilities

Deferred tax

Trade and other payables

Total liabilities

Total equity and total liabilities 

As at

Note

31 December
 2018
£m

31 December 
2017
£m

4

5

7

5

9

5

6

8

292.3

1.2

176.3

3.7

128.6

83.3

685.4

0.3

13.1

16.5

30.2

60.1

275.6

3.6

346.1

625.3

685.4

301.0

1.2

232.4

1.6

0.6

6.8

543.6

0.3

13.1

18.1

94.6

126.1

224.0

4.1

189.4

417.5

543.6

The accompanying notes form part of these financial statements.

These financial statements were approved by the Board of Directors on 6 March 2019 and were signed on its behalf by:

Geraint Jones

Chief Financial Officer

Admiral Group plc

Company Number: 03849958 

180 Admiral Group plc · Annual Report and Accounts 2018

PARENT COMPANY STATEMENT OF CHANGES IN EQUITY 

At 1 January 2017

Profit for the period

Other comprehensive income

Movements in fair value reserve

Deferred tax charge in relation to movements in fair value 
reserve

Total comprehensive income for the period 

Transactions with equity holders

Dividends

Issues of share capital

Share scheme charges

Deferred tax on share scheme credit

Total transactions with equity holders

As at 31 December 2017

At 1 January 2018

Profit for the period

Other comprehensive income

Movements in fair value reserve

Deferred tax charge in relation to movements in fair value 
reserve

Total comprehensive income for the period 

Transactions with equity holders

Dividends

Issues of share capital

Share scheme credit

Deferred tax on share scheme credit

Total transactions with equity holders

As at 31 December 2018

Share
capital
£m

0.3

Share
premium 
account
£m

13.1

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

0.3

0.3

13.1

13.1

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Fair 
value 
reserve 
£m

–

–

22.3

(4.2)

18.1

–

–

–

–

18.1

18.1

–

(2.0)

0.4

(1.6)

–

–

–

–

–

0.3

13.1

16.5

Retained
profit
and loss
£m

89.5

267.5

–

–

267.5

Total
equity
£m

102.9

267.5

22.3

(4.2)

285.6

(300.3)

(300.3)

–

37.9

–

–

37.9

–

(262.4)

(262.4)

94.6

94.6

211.4

–

–

211.4

126.1

126.1

211.4

(2.0)

0.4

209.8

(332.6)

(332.6)

–

56.7

0.1

(275.8)

30.2

–

56.7

0.1

(275.8)

60.1

Admiral Group plc · Annual Report and Accounts 2018

181

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Parent Company Financial Statements

For the year ended 31 December 2018

1.   ACCOUNTING POLICIES

1.1  Basis of preparation

These financial statements were prepared in accordance with Financial Reporting Standard 101 Reduced Disclosure Framework (FRS 101). 
The financial statements are prepared on the historical cost basis except for the revaluation of financial assets classified as fair value 
through the profit or loss. 

In preparing these financial statements, the Company applies the recognition, measurement and disclosure requirements of International 
Financial Reporting Standards as adopted by the EU (“Adopted IFRSs”), but makes amendments where necessary in order to comply with 
Companies Act 2006 and has set out below where advantage of the FRS 101 disclosure exemptions has been taken.

1.2  Changes to accounting policies

Two new accounting standards became effective as of 1 January 2018, IFRS 9 (Financial Instruments) and IFRS 15 (Revenue) which have 
been adopted in these financial statements.

1.2.1 

IFRS 9

The Company has adopted IFRS 9 as issued by the IASB in July 2014 with a date of transition of 1 January 2018, which has resulted in 
changes in the accounting policies for classification and measurement of financial assets. There has been no adjustment to the amounts 
previously recognised in the financial statements or to the classification and measurement of financial liabilities.

1.2.2 

IFRS 15

IFRS 15 (Revenue) introduces a new five-step framework for the recognition of revenue. There is no impact on the adoption of this new 
standard on these financial statements due to there being no revenue in the scope of this standard.

1.3  Disclosure exemptions applied under FRS 101

The Company has taken advantage of the following disclosure exemptions under FRS 101:

•  FRS 101.8 (d): the requirement of IFRS 7 Financial Instruments: Disclosure to make disclosures about financial instruments;

•  FRS 101.8 (f): the requirement in paragraph 38 of IAS 1 Presentation of Financial Statements to present comparative information in 

respect of:

 – paragraph 118(3) of IAS 38 Intangible Assets;

•  FRS 101.8 (g): the requirements of paragraphs 10(d), 10(f), 16, 38A, 38B, 38C, 38D, 40A, 40B, 40C, 40D and 111 of IAS 1 Presentation of 
Financial Statements to produce a cash flow statement, a third balance sheet and to make an explicit and unreserved statement of 
compliance with IFRSs;

•  FRS 101.8 (h): the requirements of IAS 7 Statements of Cash Flows to produce a cash flow statement;

•  FRS 101.8 (i): the requirements of paragraphs 30 and 31 of IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors to include a 

list of new IFRSs that have been issued but that have yet to be applied; and

•  FRS 101.8 (k): the requirements in IAS 24 Related Party Disclosures to disclose related party transactions entered into between two or 

more members of a group, provided that any subsidiary which is a party to transaction is wholly owned by such a member.

The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in these 
financial statements.

1.4  Going concern

The financial statements have been prepared on a going concern basis. In considering the appropriateness of this assumption, the Board have 
reviewed the Company’s projections for the next twelve months and beyond, including cash flow forecasts and regulatory capital surpluses. 

The Directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for the 
foreseeable future. Thus they continue to adopt the going concern basis in preparing the annual financial statements.

182 Admiral Group plc · Annual Report and Accounts 2018

1.5  Critical accounting judgements and key sources of estimation uncertainty

In applying the Group’s accounting policies as described below management has primarily applied judgement in the impairment testing 
of the Company’s investments in group undertakings. Management has applied judgement in determining whether the carrying value of 
the investment or asset may be supported by the recoverable amount calculation based on the ‘value in use’ of the asset (the net present 
value of future cash-flows arising from the asset). 

In calculating the net present value of future cash-flows, management has made assumptions over the timing and amount of underlying 
profit projections of the relevant undertakings, long term growth rates in those projections and the discount rate applied to these 
projections that is appropriate to reflect the market’s view of the risk of the relevant investment. 

1.6  Shares in Group Undertakings

Shares in Group undertakings are valued at cost less any provision for impairment in value.

The requirements of IAS 36 are applied to determine whether it is necessary to recognise any impairment loss with respect to the company’s 
investments in subsidiaries. When necessary, the entire carrying amount of the investment is tested for impairment in accordance with IAS 36 
Impairment of Assets as a single asset by comparing its recoverable amount (higher of value in use and fair value less costs of disposal) with its 
carrying amount. Any impairment loss recognised forms part of the carrying amount of the investment. Any reversal of that impairment loss is 
recognised in accordance with IAS 36 to the extent that the recoverable amount of the investment subsequently increases.

1.7  Employee share schemes

The Company operates a number of share schemes for its employees. For equity settled schemes commencing 1 January 2004 and after, 
the fair value of the employee services received in exchange for the grant of free shares under the schemes is recognised as an increase in 
equity in the Company.

1.8  Taxation

The charge for taxation is based on the profit for the year and takes into account taxation deferred because of timing differences 
between the treatment of certain items for taxation and accounting purposes. 

Deferred tax assets are recognised to the extent that they are regarded as recoverable. They are regarded as recoverable to the extent 
that, on the basis of all available evidence, it can be regarded as more likely than not that there will be sufficient taxable profits from 
which the future reversal of the underlying timing differences can be deducted. 

1.9  Financial assets and liabilities

From 1 January 2018, the Group has applied IFRS 9. Under IFRS 9, classification of and subsequent measurement of financial assets 
depend on:

•  The Group’s business model for managing the asset; and

•  The cashflow characteristics of the asset.

Based on these factors, the Company classifies its financial assets into one of the three categories below:

•  Amortised cost: assets held for collection of contractual cash flows where the cash flows represent solely payments of principal and 

interest, that are not designated as FVTPL.

•  Fair value through other comprehensive income (FVOCI): Financial assets that are held for collection of contractual cash flows and selling 

the assets, where the assets’ cash flows represent solely payments of principal and interest, and that are not designated at FVTPL.

•  Fair value through profit or loss (FVTPL): Assets that do not meet the criteria for amortised cost or FVOCI.

In line with the above:

•  Fixed term deposits are measured at amortised cost with interest income is recognised in the Income Statement.

•  Gilts are measured at FVOCI. Unrealised changes in the fair value of these assets are recognised in Other Comprehensive Income (OCI).

• 

Investments measured at FVTPL are primarily money market funds. Interest income is recognised in the Income statement.

Cash and cash equivalents include cash in hand and deposits held at call with banks. All cash and cash equivalents are measured at 
amortised cost.

The Company’s financial liabilities comprise subordinated notes which are held at amortised cost using the effective interest method.

Admiral Group plc · Annual Report and Accounts 2018

183

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Parent Company Financial Statements continued

For the year ended 31 December 2018

2.  ADMINISTRATIVE EXPENSES

Included within administrative expenses are re-charges of £2.5 million (2017: £1.6 million) relating to employees within the Group who 
perform services on behalf of the Company. No staff are directly employed by the Company. 

3. 

INVESTMENT AND INTEREST INCOME

Dividend income from subsidiary undertakings

Interest income 

Total investment and interest income

4. 

INVESTMENTS IN GROUP UNDERTAKINGS

Investments in subsidiary undertakings:

At 1 January 2017

Additions

Impairment

At 31 December 2017

Additions

Impairment

At 31 December 2018

31 December 
2018
£m

31 December 
2017
£m

260.0

4.9

264.9

300.0

10.5

310.5

£m

308.3

17.7

(25.0)

301.0

24.2

(32.9)

292.3

A full list of the Company’s subsidiaries is disclosed in note 12 of the consolidated financial statements.

All investments in group undertakings are considered level 3 in the fair value hierarchy of IFRS 13.

An annual impairment review is performed over the carrying value of the investments in subsidiary undertakings, which involves 
comparing the carrying amount to the estimated recoverable amount. The recoverable amount is the greater of the fair value of the 
asset less costs to sell, and the value in use of the subsidiary, calculated using cash flow projections based on financial budgets approved 
by management. 

In 2018 a non-cash impairment loss of £32.9 million has been recognised by the parent company in respect of its investment in the Group’s 
US price comparison business compare.com. The impairment charge is presented within the “Impairment losses” line of the Parent 
Company Income Statement and reduces the value of the investment to its recoverable amount, being its value in use, of £32.8 million. 

The impairment charge arises following the review of the carrying value of the Group’s subsidiaries and compare.com’s long term strategy, 
combined with additional investments received during 2018 totalling $30 million, $25 million in an agreement with former Admiral Group 
CEO Henry Engelhardt and his wife Diane and separately, $5 million by way of a convertible loan instrument from Admiral Group (out of a 
total available facility of $10 million). 

The impairment charge reflects challenging market conditions for price comparison in the US. 

Compare.com remains loss making at this stage in its development. The cash flows supporting the value in use are based on financial 
forecasts prepared for a 5 year period.

The key assumptions used in the underlying forecasts and sensitivity analysis are those regarding revenue per sale, conversion rates and 
revenue generated through partnerships. The estimates are based on past practice and the experience of management, and the long term 
strategy as approved by the Board. 

184 Admiral Group plc · Annual Report and Accounts 2018

A pre-tax discount rate of 12% has been used, calculated using a Capital Asset Pricing Model (CAPM) calculation (using a risk free return 
plus an appropriate risk premium), given that an asset specific rate is not available from the market. The table below details the impact of 
a 1% change in the discount rate and terminal value, and a 5% decrease in the year 5 projected profit (and thereby terminal value) on the 
recoverable amount.

1% decrease in terminal growth rate
£m

1% increase in pre-tax discount rate 
£m

5% decrease in year 5 profit 
£m

Sensitivity: Impact on recoverable amount of a:

compare.com

(3.1)

(4.4)

(1.7)

The Board remains confident in the prospects of the business and continues to support compare.com in the achievement of its goals. 
However, given the challenging US price comparison market conditions there remains considerable uncertainty over the timing and level 
of the future profitability of the business.

5.  FINANCIAL ASSETS AND LIABILITIES

The Company’s financial instruments can be analysed as follows:

Investments classified as FVOCI

Gilts 

Investments classified at amortised cost

Deposits with credit institutions

Investments classified at FVTPL

Investment funds

31 December 
2018
£m

31 December 
2017
£m

170.8

170.8

–

–

5.5

5.5

173.8

173.8

20.0

20.0

38.6

38.6

Total financial investments

176.3

232.4

Financial assets held at amortised cost

Trade and other receivables (Note 7)

Cash and cash equivalents

Total financial assets

Financial liabilities

Subordinated notes

Other borrowings

Trade and other payables (Note 8)

Total financial liabilities 

128.6

83.3

388.2

204.1

71.5

346.1

621.7

0.6

6.8

239.8

204.0

20.0

189.4

413.4

The amortised cost carrying amount of deposits and receivables is a reasonable approximation of fair value. The fair value of subordinated 
notes (level one valuation) together with their carrying value shown in the Statement of Financial Position as follows:

Financial liabilities

Subordinated notes 

31 December 2018

31 December 2017

Carrying 
amount
£m

Fair 
value
£m

Carrying 
amount
£m

Fair 
value
£m

204.1

211.3

204.0

229.2

Interest payable of £11.3 million (2017: £11.3 million) was recognised in relation to the subordinated loan notes.

Admiral Group plc · Annual Report and Accounts 2018

185

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Parent Company Financial Statements continued

For the year ended 31 December 2018

6.  TAXATION

6a.   Taxation credit

Current tax

Corporation tax credit on profits for the year

Change in provision relating to prior periods 

Current tax credit

Deferred tax

Current period deferred taxation movement

Change in provision relating to prior periods

Total tax credit per Consolidated Income Statement

Factors affecting the total tax credit are:

31 December 
2018
£m

31 December 
2017
£m

(3.7)

–

(3.7)

–

–

(3.7)

(1.6)

–

(1.6)

(0.1)

–

(1.7)

31 December 
2018
£m

31 December 
2017
£m

Profit before tax

Corporation tax thereon at effective UK corporation tax rate of 19% (2017: 19.25%)

Expenses and provisions not deductible for tax purposes 

Non-taxable income

Total tax credit for the period as above

6b.   Deferred income tax liability

Analysis of deferred tax liability

207.7

39.5

6.2

(49.4)

(3.7)

Balance brought forward at 1 January 2017

Tax treatment of share scheme charges through 
income or expense

Tax treatment of share scheme charges through 
reserves

Movement in fair value reserve

Balance carried forward at 31 December 2017

Tax treatment of share scheme charges through 
income or expense

Tax treatment of share scheme charges through 
reserves

Movement in fair value reserve

Balance carried forward at 31 December 2018

Tax 
treatment
 of share 
schemes
£m

Capital 
allowances
£m

Carried 
forward 
losses
£m

Fair value  
reserve
 £m

Other 
differences
£m

–

(0.1)

–

–

(0.1)

–

(0.1)

–

(0.2)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

4.2

4.2

–

(0.4)

3.8

–

–

–

–

–

–

–

–

–

265.8

51.2

4.9

(57.8)

(1.7)

Total
£m

–

(0.1)

–

4.2

4.1

–

(0.1)

(0.4)

3.6

The UK corporation tax rate reduced from 20% to 19% on 1 April 2017. The average effective rate of tax for 2018 is 19% (2017: 19.25%). 
A further reduction to the main rate of corporation tax to 17% (effective from 1 April 2020) was enacted on 15 September 2016. This will 
reduce the Company’s future current tax charge accordingly.

The deferred tax asset at 31 December 2018 has been calculated based on the rate at which each timing difference is most likely to reverse.

186 Admiral Group plc · Annual Report and Accounts 2018

7.  TRADE AND OTHER RECEIVABLES

Trade and other receivables

Amounts owed by subsidiary undertakings

Total trade and other receivables

Of the above amount, £123.1 million is due in greater than one year (2017: £nil).

8.  TRADE AND OTHER PAYABLES

Trade and other payables

Amounts owed to subsidiary undertakings

Total trade and other payables

9.  SHARE CAPITAL AND RESERVES

31 December 
2018
£m

31 December 
2017
£m

0.6

128.0

128.6

0.6

–

0.6

31 December 
2018
£m

31 December 
2017
£m

1.6

344.5

346.1

0.6

188.8

189.4

Capital within the Company is comprised of share capital and the share premium account, the fair value reserve (which reflects 
movements in the fair value of assets classified as available for sale, as reclassified in the period) and retained earnings.

9a.   Share capital

Authorised

500,000,000 ordinary shares of 0.1 pence

Issued, called up and fully paid

290,502,737 ordinary shares of 0.1 pence

9b.   Dividends

Dividends were declared and paid as follows:

March 2017 (51.5 pence per share, paid June 2017)

August 2017 (56.0 pence per share, paid October 2017)

March 2018 (58.0 pence per share, paid June 2018)

August 2018 (60.0 pence per share, paid October 2018)

Total dividends

31 December 
2018
£m

31 December 
2017
£m

0.5

0.3

0.3

0.5

0.3

0.3

31 December 
2018
£m

31 December 
2017
£m

–

–

163.3 

169.4

332.7

143.7

156.6

–

–

300.3

The dividends declared in March represent the final dividends paid in respect of the 2016 and 2017 financial years. The dividends declared 
in August are interim distributions in respect of 2017 and 2018.

A final dividend of 66.0 pence per share (£188 million) has been proposed in respect of the 2018 financial year. Refer to the Chairman’s 
Statement and Strategic Report for further detail.

Admiral Group plc · Annual Report and Accounts 2018

187

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewNotes to the Parent Company Financial Statements continued

For the year ended 31 December 2018

10.  GUARANTEES

During the year, an SPE was set up in order to secure additional funding for the Admiral loans business. The Company acts as guarantor for 
certain operational performance conditions of its subsidiary, AFSL, as seller and servicer for the SPE, and indemnifies AFSL in respect of any 
amount that would have been payable by AFSL for non-compliance with such performance conditions.

11.  POST BALANCE SHEET EVENTS

In January 2019, the operations and net assets of BDE Law Limited were transferred into Admiral Law Limited, with BDE Law Limited 
ceasing operations. As at 31 December 2018, both of these companies were 90% owned subsidiaries of the Company. Post transfer, the 
Company owns 95% of Admiral Law Limited, which in turn owns 100% of BDE Law Limited. There is no impact to the Group or Company on 
financial results in the year and no material impact is anticipated on results going forward as a result of this transfer.

12.  CONTINUED APPLICATION OF FINANCIAL REPORTING STANDARD (FRS) 101 – REDUCED DISCLOSURE FRAMEWORK

Following the first time application of FRS 101 Reduced Disclosure Framework in 2015, the Board considers that it is in the best interests 
of the Group for Admiral Group plc to continue to apply the FRS 101 Reduced Disclosure Framework in future periods. A shareholder or 
shareholders holding in aggregate 5% or more of the total allotted shares in Admiral Group plc may serve objections to the use of the 
disclosure exemptions on Admiral Group plc, in writing, to its registered office (Tŷ Admiral, David Street, Cardiff CF10 2EH) no later than 
30 June 2019.

188 Admiral Group plc · Annual Report and Accounts 2018

Consolidated financial summary (unaudited)

BASIS OF PREPARATION

The figures below are as stated in the Group financial statements preceding this financial summary and issued previously. Only selected 
lines from the income statement and balance sheet have been included. 

Income statement 

Total premiums

Net insurance premium revenue

Other Revenue*1

Profit commission

Investment and interest income

Net revenue

Net insurance claims

Net expenses

Operating profit 

Finance costs

Profit before tax

*1 

 Includes net interest income from loans.

Balance sheet

Property and equipment

Intangible assets

Deferred income tax

Reinsurance assets

Insurance and other receivables

Loans and advances to customers

Financial investments

Cash and cash equivalents

Total assets

Equity

Insurance contracts

Subordinated and other financial liabilities

Trade and other payables

Current tax liabilities

Total equity and total liabilities 

2018
£m

2,766.4

671.8

460.6

93.2

36.0

2017
£m

2499.4

619.1

401.1

67.0

41.7

2016
£m

2,193.9

548.8

360.6

54.3

53.1

1,261.6

1,128.9

1,016.8

(350.1)

(424.0)

487.5

(11.3)

476.2

2018
£m

28.1

162.0

0.2

1,883.5

1,082.0

300.2

2,969.7

376.8

6,802.5

771.1

3,736.4

444.2

1,801.5

49.3

6,802.5

(347.1)

(366.9)

414.9

(11.4)

403.5

2017
£m

31.3

159.4

0.3

1,637.6

939.7

66.2

2,697.8

326.8

5,859.1

655.8

3,313.9

224.0

1,641.6

23.8

5,859.1

(394.6)

(332.4)

289.8

(11.4)

278.4

2016
£m

32.0

162.3

8.4

1,126.4

784.9

2,420.2

326.6

4,860.8

581.7

2,749.5

224.0

1,292.2

13.4

4,860.8

2015
£m

1,805.2

467.0

319.8

85.4

32.6

904.8

(226.5)

(298.5)

379.8

(11.1)

368.7

2015
£m

34.9

142.3

20.6

878.7

537.1

2,323.5

265.3

4,202.4

632.9

2,295.0

223.9

1,015.0

35.6

4,202.4

2014
£m

1,675.6

464.9

332.5

71.8

15.4

884.6

(259.1)

(270.2)

355.3

(4.6)

350.7

2014
£m

32.3

107.2

22.9

829.8

435.3

2,194.1

255.9

3,877.5

580.9

2,097.4

203.8

965.8

29.6

3,877.5

Admiral Group plc · Annual Report and Accounts 2018

189

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewGlossary

ALTERNATIVE PERFORMANCE MEASURES

Throughout this report, the Group uses a number of Alternative Performance Measures (APMs); measures that are not required or 
commonly reported under International Financial Reporting Standards, the Generally Accepted Accounting Principles (GAAP) under which 
the Group prepares its financial statements. 

These APMs are used by the Group, alongside GAAP measures, for both internal performance analysis and to help shareholders and 
other users of the Annual Report and financial statements to better understand the Group’s performance in the period in comparison to 
previous periods and the Group’s competitors. 

The table below defines and explains the primary APMs used in this report. Financial APMs are usually derived from financial statement 
items and are calculated using consistent accounting policies to those applied in the financial statements, unless otherwise stated. 
Non financial KPIs incorporate information that cannot be derived from the financial statements but provide further insight into the 
performance and financial position of the Group. 

APMs may not necessarily be defined in a consistent manner to similar APMs used by the Group’s competitors. They should be considered 
as a supplement rather than a substitute for GAAP measures.

Turnover

Turnover is defined as total premiums written (as below), other revenue and income from Admiral loans. It is 
reconciled to financial statement line items in note 13a to the financial statements.

This measure has been presented by the Group in every Annual Report since it became a listed Group in 2004. 
It reflects the size of the revenue generated by the Group and analysis of this measure over time provides a 
clear indication of the size and growth of the Group. 

The measure was developed as a result of the Group’s business model. The core UK Car insurance business 
has historically shared a significant proportion of the risks with Munich Re, a third party reinsurance Group, 
through a co-insurance arrangement, with the arrangement subsequently being replicated in some of the 
Group’s international insurance operations. Premiums and claims accruing to the external co-insurer are 
not reflected in the Group’s income statement and therefore presentation of this metric enables users of 
the Annual Report to see the scale of the Group’s insurance operations in a way not possible from taking the 
income statement in isolation.

Total Premiums Written

Total premiums written are the total forecast premiums, net of forecast cancellations written in the 
underwriting year within the Group, including co-insurance. It is reconciled to financial statement line items in 
note 13a to the financial statements.

This measure has been presented by the Group in every Annual Report since it became a listed Group in 2004. 
It reflects the total premiums written by the Group’s insurance intermediaries and analysis of this measure 
over time provides a clear indication of the growth in premiums, irrespective of how co-insurance agreements 
have changed over time. 

The reasons for presenting this measure are consistent with that for the Turnover APM noted above.

Group’s share of Profit 
before Tax

Group’s share of profit before tax represents profit before tax, excluding the impact of Non-controlling 
Interests. It is reconciled to statutory profit before tax in note 13d to the financial statements.

This measure is useful in presenting the limit of the Group’s exposure to the expenditure incurred in starting 
up new businesses and demonstrates the ‘test-and-learn’ strategy employed by the Group to expansion into 
new territories.

In 2018, Group’s share of Profit before Tax is presented on a ‘-0.75%’ and a ‘0%’ Ogden basis. -0.75% represents 
the Group’s share of estimated profit before tax at an Ogden rate of -0.75%, before the impact of the change 
in actuarial best estimate to an Ogden rate of 0% following Royal Assent of the Civil Liability Bill in 2018. 

Underwriting result  
(profit or loss)

For each insurance business an underwriting result is presented showing the segment result prior to the 
inclusion of profit commission, other income contribution and instalment income. It demonstrates the 
insurance result, i.e. premium revenue and investment income less claims incurred and insurance expenses.

190 Admiral Group plc · Annual Report and Accounts 2018

Loss Ratio

Reported loss ratios are expressed as a percentage of claims incurred divided by net earned premiums. 

There are a number of instances within the Annual Report where adjustments are made to this calculation in 
order to more clearly present the underlying performance of the Group and operating segments within the 
Group. The calculations of these are presented within note 13b to the accounts and explanation is as follows.

UK reported motor loss ratio: Within the UK insurance segment the Group separately presents motor ratios, 
i.e. excluding the underwriting of other products that supplement the car insurance policy. The motor ratio 
is adjusted to i) exclude the impact of reserve releases on commuted reinsurance contracts and ii) exclude 
claims handling costs that are reported within claims costs in the income statement. 

International insurance loss ratio: As for the UK motor loss ratio, the international insurance loss ratios 
presented exclude the underwriting of other products that supplement the car insurance policy. The motor 
ratio is adjusted to exclude the claims element of the impact of reinsurer caps as inclusion of the impact of 
the capping of reinsurer claims costs would distort the underlying performance of the business.

Group loss ratios: Group loss ratios are reported on a consistent basis as the UK and international ratios 
noted above. Adjustments are made to i) exclude the impact of reserve releases on commuted reinsurance 
contracts, ii) exclude claims handling costs that are reported within claims costs in the income statement, iii) 
exclude the claims element of the impact of international reinsurer caps and iv) exclude the claims impact of 
extreme weather and subsidence on UK Household.

Expense Ratio

Reported expense ratios are expressed as a percentage of net operating expenses divided by net earned 
premiums. 

There are a number of instances within the Annual Report where adjustments are made to this calculation in 
order to more clearly present the underlying performance of the Group and operating segments within the 
Group. The calculations of these are presented within note 13c to the accounts and explanation is as follows.

UK reported motor expense ratio: Within the UK insurance segment the Group separately presents motor 
ratios, i.e. excluding the underwriting of other products that supplement the car insurance policy. The 
motor ratio is adjusted to i) include claims handling costs that are reported within claims costs in the income 
statement and ii) include intra-group aggregator fees charged by the UK price comparison business to the UK 
insurance business.

International insurance expense ratio: As for the UK motor loss ratio, the international insurance expense 
ratios presented exclude the underwriting of other products that supplement the car insurance policy. The 
motor ratio is adjusted to i) exclude the expense element of the impact of reinsurer caps as inclusion of 
the impact of the capping of reinsurer expenses would distort the underlying performance of the business 
and ii) include intra-group aggregator fees charged by the overseas price comparison businesses to the 
international insurance businesses.

Group expense ratios: Group expense ratios are reported on a consistent basis as the UK and international 
ratios noted above. Adjustments are made to i) include claims handling costs that are reported within 
claims costs in the income statement, ii) include intra-group aggregator fees charged by the Group’s price 
comparison businesses to the Group’s insurance businesses and iii) exclude the expense element of the 
impact of international reinsurer caps..

Reported combined ratios are the sum of the loss and expense ratios as defined above. Explanation of these 
figures is noted above and reconciliation of the calculations are provided in notes 13b and 13c.

Return on equity is calculated as profit after tax for the period attributable to equity holders of the Group 
divided by the average total equity attributable to equity holders of the Group in the year. This average is 
determined by dividing the opening and closing positions for the year by two.

The relevant figures for this calculation can be found within the Consolidated Statement of Changes in Equity.

Combined Ratio

Return on Equity

Group Customers

Group customer numbers reflect the total number of cars, households and vans on cover at the end of the 
year, across the Group.

Effective Tax Rate

This measure has been presented by the Group in every Annual Report since it became a listed Group in 
2004. It reflects the size of the Group’s customer base and analysis of this measure over time provides a clear 
indication of the growth. It is also a useful indicator of the growing significance to the Group of the different 
lines of business and geographic regions. 

Effective tax rate is defined as the approximate tax rate derived from dividing the Group’s profit before tax by 
the tax charge going through the income statement. It is a measure historically presented by the Group and 
enables users to see how the tax cost incurred by the Group compares over time and to current corporation 
tax rates.

Admiral Group plc · Annual Report and Accounts 2018

191

Financial StatementsAdditional InformationCorporate GovernanceStrategic ReportCompany OverviewGlossary continued

ADDITIONAL TERMINOLOGY

There are many other terms used in this report that are specific to the Group or the markets in which it operates. These are defined as follows:

Accident year

The year in which an accident occurs, also referred to as the earned basis. 

Actuarial best estimate

The probability-weighted average of all future claims and cost scenarios calculated using historical data, 
actuarial methods and judgement.

ASHE 

Claims reserves 

Co-insurance 

‘Annual Survey of Hours and Earnings’ – a statistical index that is typically used for calculation inflation of 
annual payment amounts under Periodic Payment Order (PPO) claims settlements.

A monetary amount set aside for the future payment of incurred claims that have not yet been settled, thus 
representing a balance sheet liability. 

An arrangement in which two or more insurance companies agree to underwrite insurance business on a 
specified portfolio in specified proportions. Each co-insurer is directly liable to the policyholder for their 
proportional share.

Commutation

An agreement between a ceding insurer and the reinsurer that provides for the valuation, payment, and 
complete discharge of all obligations between the parties under a particular reinsurance contract.

The Group typically commutes UK car insurance quota share contracts after 24 months from the start of an 
underwriting year where it makes economic sense to do so. Although an individual underwriting year may 
be profitable on an ultimate basis, the margin held in the financial statement claims reserves means that 
an accounting loss on commutation must be recognised at the point of commutation of the reinsurance 
contracts. This loss on commutation unwinds in future periods as the financial statement loss ratios develop 
to ultimate.

Insurance market cycle 

The tendency for the insurance market to swing between highs and lows of profitability over time, with the 
potential to influence premium rates (also known as the “underwriting cycle”).

Net claims 

The cost of claims incurred in the period, less any claims costs recovered under reinsurance contracts. It 
includes both claims payments and movements in claims reserves.

Net insurance premium 
revenue 

Ogden discount rate

Also referred to as net earned premium. The element of premium, less reinsurance premium, earned in 
the period.

The discount rate used in calculation of personal injury claims settlements. The rate is set by the 
Lord Chancellor.

Periodic Payment Order 
(PPO)

A compensation award as part of a claims settlement that involves making a series of annual payments to a 
claimant over their remaining life to cover the costs of the care they will require. 

Premium 

A series of payments are made by the policyholder, typically monthly or annually, for part of or all of the 
duration of the contract. Written premium refers to the total amount the policyholder has contracted for, 
whereas earned premium refers to the recognition of this premium over the life of the contract.

Profit commission 

A clause found in some reinsurance and coinsurance agreements that provides for profit sharing. 

Reinsurance 

Securitisation

Special Purpose Entity 
(SPE)

Ultimate loss ratio 

Underwriting year

Underwriting year basis

Contractual arrangements whereby the Group transfers part or all of the insurance risk accepted to another 
insurer. This can be on a quota share basis (a percentage share of premiums, claims and expenses) or an excess 
of loss basis (full reinsurance for claims over an agreed value).

A process by which a group of assets, usually loans, is aggregated into a pool, which is used to back the 
issuance of new securities. A company transfer assets to a special purpose entity (SPE) which then issues 
securities backed by the assets. 

An entity that is created to accomplish a narrow and well defined objective. There are specific restrictions or 
limits around ongoing activities. The Group uses an SPE set up under a securitisation programme. 

A projected actuarial best estimate loss ratio for a particular accident year or underwriting year.

The year in which the policy was incepted.

Also referred to as the written basis. Claims incurred are allocated to the calendar year in which the policy 
was underwritten. Underwriting year basis results relate to the 2018 underwriting year, are calculated on the 
whole account (including co-insurance and reinsurance shares) and include all premiums, claims, expenses 
incurred and other revenue (for example instalment income and commission income relating to the sale 
of products that are ancillary to the main insurance policy) relating to policies incepting in the relevant 
underwriting year. 

Written/Earned basis

A policy can be written in one calendar year but earned over a subsequent calendar year.

192 Admiral Group plc · Annual Report and Accounts 2018

Company Overview

Strategic Report

Corporate Governance

Financial Statements

Additional Information

Directors and advisors

DIRECTORS

Annette Court

Chairman

David Stevens, CBE

Chief Executive Officer

Geraint Jones

Chief Financial Officer

Mike Brierley

Non-Executive Director

Karen Green

Non-Executive Director

Justine Roberts, CBE

Non-Executive Director

Owen Clarke

Non-Executive Director

Jean Park

Non-Executive Director

Manning Rountree

Non-Executive Director

Andy Crossley

Non-Executive Director

COMPANY SECRETARY

Mark Waters

Tŷ Admiral 
David Street 
Cardiff CF10 2EH

AUDITOR

Deloitte LLP

Hill House 
1 Little New Street 
London 
EC4A 3TR

ACTUARIAL ADVISOR 

Lane Clark & Peacock LLP

95 Wigmore Street 
London W1U 1DQ

BANKERS

Lloyds Bank plc

City Office 
Bailey Drive 
Gillingham Business Park 
Kent ME8 0LS

REGISTRAR 

Link Asset Services

The Registry 
34 Beckenham Road 
Beckenham 
Kent BR3 4TU

JOINT CORPORATE BROKERS 

Bank of America Merrill Lynch 

2 King Edward Street  
London EC1A 1HQ

UBS Investment Bank

5 Broadgate  
London EC2M 2QS

SOLICITORS

Clifford Chance LLP

10 Upper Bank Street 
London E14 5JJ

CORPORATE WEBSITE

The Group’s corporate website is at www.admiralgroup.co.uk. 
A range of information about the Admiral Group is presented, 
including the Group’s history, financial reports and press releases, 
corporate responsibility and governance. The website also includes 
the contact details for investor relations.

FINANCIAL CALENDAR 

Final 2018 dividend 

9 May 2019 – Ex dividend date
10 May 2019 – Record date
31 May 2019 – Payment date

Annual General Meeting

25 April 2019

Interim results

14 August 2019

The Group does not produce printed copies of interim results for 
shareholders unless requested. The interim results will be available 
on the corporate website from 14 August 2019.

REGISTERED OFFICE

Tŷ Admiral 
David Street  
Cardiff CF10 2EH

Registered office

Tŷ Admiral 
David Street 
Cardiff CF10 2EH

www.admiralgroup.co.uk