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Admiral Group

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FY2019 Annual Report · Admiral Group
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Admiral Group plc
Annual Report and Accounts 2019 

52%20%16%12%Admiral offers motor, household and travel 
insurance. Other businesses in the UK include 
comparison website Confused.com, law firm 
Admiral Law Limited and Admiral Financial Services 
Limited offering personal loans and car finance. 

Outside of the UK, Admiral owns four insurance  
and six comparison businesses. 

Group Highlights

Group’s statutory profit before tax (£m)

Group’s share of profit before tax1 (£m)

Earnings per share1 (pence)

£522.6m

£526.1m

148.3p

2019

2018

2017

£522.6m

£476.2m

£403.5m

2019

2018

2017

£526.1m

£479.3m

£405.4m

2019

2018

2017

148.3p

137.1p

117.2p

Return on equity1 (%)

52%

2019

2018

2017

Customers (million) 

6.98m

2019

2018

2017

Net revenue (£bn)

£1.35bn

Turnover2 (£bn)

£3.46bn

52% 

56%

55%

2019

2018

2017

£1.35bn

£1.26bn

£1.13.bn

2019

2018

2017

£3.46bn

£3.28bn

£2.96bn

Full year dividend per share3 (pence)

Solvency ratio (post dividend)4

140.0p

6.98m

6.51m

5.73m

2019

2018

2017

140.0p

126.0p

114.0p

190%

(2018: 194%)

Diversity split across the Group

Emissions (tonnes C02e per employee)

Reevoo Score (% customers would buy again)

51% Female, 49% Male

0.36 tonnes 

(2018: 51% Female, 49% Male)

(2018: 0.39 tonnes)

98%

(2018: 98%)

1.  Alternative performance measure (APM) – refer to the Glossary for definition and explanation

2.  Alternative performance measure (APM) – refer to Glossary for definition and explanation, and to note 13 for reconciliation to Financial Statements

3.  2018 dividend includes an additional dividend of 11 pence per share relating to the increase in post-tax profits from the change in Ogden discount rate assumption.

4.  Unaudited: refer to capital structure and financial position section on pages 38 to 39 for further information.

Admiral Group plc · Annual Report and Accounts 2019

Company Overview

Strategic Report

Corporate Governance

Financial Statements

Additional Information

Contents

Our Purpose

Company Overview
01  Our Purpose

02  Group at a Glance

04  What we do

06  Customers

08  People

10  Communities

Strategic Report
12  Chair’s Statement 

16  Our Business Model

18 

Stakeholder Engagement

24  How we do it – Our Strategy

26  Our Strategy in Action

28  Chief Executive’s Statement

30  A Year in Pictures

32  Q&A with David, Cristina, Milena and Geraint 

34  Chief Financial Officer’s Review

37  Group Financial Review

42 

Insurance Review

43  UK Insurance Review

50 

International Insurance Review

54  Comparison Review

58  Other Group Items

60  Being a Responsible Business

66  Principal Risks and Uncertainties

Corporate Governance
74 

Introduction from the Chair

76  Board of Directors

78  Governance Report

88  The Audit Committee

94  The Group Risk Committee

99  The Nomination and Governance Committee

102  The Remuneration Committee

105  Remuneration at a Glance

106  Directors’ Remuneration Policy

114  Annual Report on Remuneration

124  Directors’ Report 

Financial Statements
129  Independent Auditor’s Report

140  Consolidated Income Statement

141  Consolidated Statement of Comprehensive Income

142  Consolidated Statement of Financial Position

143  Consolidated Cash Flow Statement

144  Consolidated Statement of Changes in Equity

145  Notes to the Financial Statements

213  Parent Company Financial Statements

216  Notes to the Parent Company Financial Statements

224  Consolidated Financial Summary (unaudited)

Additional Information
225  Glossary

Admiral Group's purpose  
is to provide:

How our purpose adds value

Driven by our purpose, our business model focuses on our unique 
core competencies to create value for our customers, our people, 
our shareholders and our wider stakeholder community. 

See our business model on pages 16 to 17

www.admiralgroup.co.uk

Admiral Group plc · Annual Report and Accounts 2019
Admiral Group plc · Annual Report and Accounts 2019

0101

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationGroup at a Glance

Admiral Group is one of the UK’s largest  
and most recognised motor insurance 
providers, with market leading financial results.

About Us 

What we do

Admiral Group is a UK based company, specialising 
in motor, home, and travel insurance. 

UK Insurance

Comparison

Other businesses in the UK include comparison 
website Confused.com, law firm Admiral Law 
Limited and Admiral Financial Services Limited 
offering personal loans and car finance. Outside 
of the UK Admiral owns four insurance and six 
comparison businesses. 

Staff employed globally

11,000+

Customers worldwide

6.98m

The Investment Case

Read more in our Business Model on page 16 to 17

Cost conscious 
culture

International Insurance

Loans

Brands

1. UK

Admiral

Bell

Diamond

Elephant.co.uk

Confused.com

Admiral Household

Gladiator

Admiral Law Limited

Admiral Loans

Admiral Van

Admiral Travel

Veygo

2. France

6. Canada

L’olivier Assurance

Admiral

LeLynx

Homebrella

3. Italy

ConTe

4. Spain

Balumba

Qualitas Auto

Rastreator

Seguros.es

5. USA

Elephant Auto

Apparent

Compare.com

7. India

Admiral Solutions

Admiral Technologies

GoSahi.com

8. Turkey

Tamoniki.com

9. Mexico

Rastreator.mx

Tamoniki.com 

Global

Preminen

Excellent 
customer 
service

Efficient claims 
management 

Test and learn 
approach 

Risk mitigation: unique 
reinsurance and co-
insurance partnerships

02

Admiral Group plc · Annual Report and Accounts 2019

6

5

6

9

Where we are based

Admiral Group Headquarters is 
located in Cardiff in South Wales, 
and we are proud to be Wales’ 
only FTSE 100 Company. 

5

8

1

4

2

3

7

7

1

2

4

3

In 2019 Admiral was ranked 4th 
Best Workplace in the UK, 7th Best 
Multinational Workplace in Europe, and 
18th Best Workplace in the World in the 
Great Place to Work rankings. 

Responsible 
and sustainable 
operations

Embedded culture 
and engaged 
employees

Experienced 
and focused 
management

Unique approach 
to risk selection 

Proven track record 
of performance 

Admiral Group plc · Annual Report and Accounts 2019

03

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationWhat we do

Admiral Group has five insurance  
and seven comparison businesses.  
It has nearly 7 million customers and  
employs over 11,000 staff globally. 

UK Motor Insurance

UK Household 
Insurance

Admiral is one of the largest  
car and van insurers in the UK.

Admiral has a growing UK 
Household Insurance business.

Customers

4.37m

(2018: 4.32m)

Turnover*1

£2.45bn

(2018: £2.42bn)

Customers

1.01m

(2018: 0.87m)

Turnover*1

£171m

(2018: £146m)

Net Insurance Premium Revenue

Net Insurance Premium Revenue

£453m

(2018: £453m)

UK Motor  
review

£37m

(2018: £31m)

UK Household  
review

Read more on page 45

Read more on page 49

04

Admiral Group plc · Annual Report and Accounts 2019

Customers (2018: 6.51m)

Turnover*1 (2018: £3.28bn)

Net Revenue (2018: £1.26bn)

6.98m

£3.46bn

£1.35bn

International 
Insurance

Comparison

Other Group Items

Growing insurance businesses 
in Spain, Italy, France and  
the US.

Confused.com, one of the UK’s 
leading comparison websites, 
profitable operations in Spain 
and France, and a developing 
business in the US.

Admiral Loans and other costs. 

Customers

1.42m

(2018: 1.22m)

Turnover*1

£624m

(2018: £539m)

Net Insurance Premium Revenue

£169m

(2018: £142m)

Customers

24m quotes

(2018: 22m quotes)

Turnover*1

£172m

Revenue (2018: £151m)

Loan Balances

£455m

(2018: £300m)

Total interest income on loans

£31m

(2018: £15m)

International  
Insurance review

Comparison 
review

Other Group 
Items review

Read more on page 50

Read more on page 54

Read more on page 58

*1.  Alternative Performance Measure (APM) – refer to Glossary for definition and explanation, and to note 13 for reconciliation.

Admiral Group plc · Annual Report and Accounts 2019

05

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationFocusing on our

Customers

“Customers are at the heart of what we do” 
We strive to provide dependable and efficient customer service and work hard to 
ensure that customers can get the most suitable products for their needs.

See our Stakeholder Engagement Section on pages 18 to 23

Our Purpose in action

Cristina's Commentaries 

Cristina Nestares, our UK Insurance 
CEO, shares a customer commentary 
every month in which she talks 
about customer stories, changes 
to processes that have helped 
improve the customer experience, 
and comments that we’ve received. 
Cristina also awards the title of 
monthly Customer Champion to one 
of our customer facing agents who 
have received 10/10 on all questions 
asked in SMS feedback. 

Additionally, Cristina’s presentation 
at the 2019 Staff General Meeting 
(SGM) centred on the customer and 
the importance of delivering great 
service. 

National Customer  
Service Week

In October we hosted National 
Customer Service Week, to raise 
further awareness of the importance 
of customer service and to celebrate 
the great service that our staff 
deliver. We shared several news 
articles on our staff Intranet, the 
results of our recent customer 
surveys, and ongoing customer 
initiatives from across the business. 
We also shared a series of videos 
across the week, which demonstrated 
how the customer is valued across 
the business. 

Kudos 

Kudos is a customer experience 
measurement programme, used across 
all our customer facing contact centres. 
The programme focuses on three key 
areas which directly impact, or are 
influenced by, our customers. These 
areas are: average speed of answer, 
customer SMS feedback and external 
call monitoring by senior management. 

Through external call monitoring, 
senior managers evaluate customer 
calls on a monthly basis and provide 
feedback to agents about the service 
the customer received. Over 5,000 calls 
were monitored by senior managers in 
2019, and our average internal feedback 
score was a pleasing 80%. 

06

Admiral Group plc · Annual Report and Accounts 2019

Satisfied 
Customers 

We strive to ensure that our customers 
are satisfied with our service. One way 
we measure this is through feedback,  
as demonstrated by the results below. 

Continuous 
Improvement 

We are always looking to improve our 
services. In 2019, we saw improvements 
to both our average call answer rate 
and the average call waiting time in 
Customer Services. 

External 
Recognition 

In 2019 we were named Best Motor 
Insurance Provider at the Personal 
Finance Awards for the seventh year in 
a row. We were also named Best Home 
Insurer and Best Big Insurance Company 
at the Insurance Choice Awards. 

97%

of customers were happy 
with their service1 
(2018: 96%)

98%

of customers would 
buy again2 (2018: 98%)

96.8%

average call answer 
rate3 (2018: 96.3%) 

70 seconds

average waiting time for a Customer 
Services call (2018: 74 seconds) 

1  Average Reevoo score for 2019. Based on 9,325 responses    2  Average Reevoo score for 2019. Based on 27,211 responses    3  For UK-based Customer Services

Key to our Purpose

Good value  
financial products

Excellent and  
convenient service

A great place  
to work

Good returns for  
our shareholders

A sustainable business 
for the long term

Admiral Group plc · Annual Report and Accounts 2019

07

The Above and  Beyond Initiative We actively encourage our staff to exceed our customers’ expectations. An example of this can be seen with our ‘Above and Beyond’ initiative within our New Business department. Last summer one of our Canadian call handlers, Mary-Ellen, spoke to a UK customer who commented how nice it would be to have some Canadian Kraft Peanut Butter. Mary-Ellen decided to accept the mission. Mary-Ellen purchased a large jar of peanut butter, which was brought back to the UK by a visiting trainer and posted to the customer along with a card thanking them for choosing to insure with us! Customers Matter Project In 2019, we introduced a new cross-departmental project called Customers Matter. This project aims to improve the way we interact with our customers by tracking metrics such as average speed of answer, kudos scores, SMS feedback scores, and complaint percentages. As part of this project we also asked our employees to submit selfies representing their thoughts on the meaning of service, using the hashtag #CustomersMatter. Customer Service Awards  In November, we held the Admiral Customer Service Awards for the first time, a night dedicated to the celebration of outstanding customer service throughout the business. Awards included: ‘Most Customer Centric Team’, ’Consistently Cares’ award and ‘Best Use of Insight and Feedback’. We welcomed 160 staff from the Group’s customer-facing departments to celebrate and received over 200 award nominations across 13 categories. At the event, senior managers shared insights from their own careers, and the night concluded with the crowning of the winners, marking another fantastic year of dedicated service. Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationValuing our

People

“People who like what they do, do it better” 

At Admiral, we strive to create an environment where people look forward to coming to work.  
We want our employees to feel happy, supported, and willing to give that little bit extra.  
We truly believe that our unique culture is integral to our success as a business. 

See our Stakeholder Engagement Section on pages 18 to 23

The four pillars of our culture are: Communication, Equality, 
Reward & Recognition and Fun

Work/Life Balance 

Embracing challenges  
and changes

Annual Staff General 
Meeting (SGM) 

In 2019 the Group was recognised as 
a ‘Centre of Excellence in Wellbeing’ 
by the Great Place to Work Institute. 
We received high scores in areas 
including: Fulfilment at work, 
interpersonal relationships, work-
life balance and mental and physical 
health and more. 

86% of our employees think that 
our Facilities contribute to a good 
working environment.

Admiral aims to protect its data by 
implementing the necessary measure 
to withstand a cyber-attack. In 2019 
we provided all employees – including 
contractors – with three security 
training sessions. The training covered 
a variety of topics, which included 
password complexity, tailgating, risks 
of USB devices, data classification, 
suspicious emails, and phishing. In 
addition to this, we provided further 
targeted training for those identified 
as high-risk users. 

We are also audited by external 
auditors on an annual basis, carry out 
regular security risk assessments and 
we operate in accordance with the 
NIST Cyber Security Framework. 

Since 1998, all UK-based employees 
are invited to attend the SGM to listen 
to lively and engaging presentations 
about company performance and 
forward-looking business plans. Our 
senior managers address everyone, 
including our offices around the 
globe, via a live streaming link. 

Our SGM is informative and fun, and 
extremely important to us in terms 
of communicating the same message 
directly to all employees together. 
We find this to be a powerful and 
effective way to promote a renewed 
sense of pride in Admiral each year.

08

Admiral Group plc · Annual Report and Accounts 2019

Development

We recognise that our future success 
relies on our ability to develop and 
retain our people. Our Admiral Academy 
offers support, learning opportunities, 
and career advice to all employees. 
We have a team of over 100 learning 
and development professionals across 
the Group, with the skills necessary to 
support the needs of our business and 
our people.

Diversity

Our Diversity and Inclusion Working 
Groups include forums for LGB+, 
gender, age, ethnicity, social mobility, 
and disability to ensure that we recruit, 
develop, and retain a diverse group of 
employees. We work with organisations 
such as Autism Spectrum Connections 
Cymru to offer placements for people 
with autism within Admiral.

Share Scheme 

Our share ownership scheme aims to 
reward and recognise our employees 
for their own progress, as well as the 
overall performance of the Group.

All employees employed at Admiral 
for one year or more receive the 
same number of shares through our 
Approved Free Share Plan (SIP). Some 
management receive additional shares 
through the Discretionary Free Share 
Scheme (DFSS).

979

courses hosted by the 
Admiral Academy in 2019

96%

of our staff believe people 
at work are treated fairly 

100%

of UK based employees 
employed for more than 

regardless of their race or ethnic origin1

one year, own shares in Admiral Group2

1 

2 

 Group-wide results to the 2019 Great Place to Work Survey. Results were based on 8,543 responses. 96% responded positively, 3% responded as neutral and 1% as negative

 More detail surrounding the SIP and the DFSS can be found on page 108

Key to our Purpose

Good value  
financial products

Excellent and  
convenient service

A great place  
to work

Good returns for  
our shareholders

A sustainable business 
for the long term

Admiral Group plc · Annual Report and Accounts 2019

09

‘Ask David’ ‘Ask David’ is an initiative available to all employees via the Admiral intranet, which promotes direct communication with the Group CEO. Employees can ask David any questions that they might have, and suggest business improvements. One request that David received in 2019 was a request for the business to create a Multi-faith room in Admiral Group House in Swansea; a private space for persons of any faith (or none) to spend time in prayer. Similar rooms already existed at Ty Admiral Cardiff and Admiral Group House in Newport, and David was quick to instruct our facilities team to create a similar space at our Swansea location. The room was available for use from August 2019 onwards. Movers, Shakers and Legacy Makers At Admiral, we pride ourselves on celebrating the differences among our people. In 2019, our BAME (Black, Asian, Minority, Ethnic) forum met regularly to prepare for Black History Month Wales (BHMW) and to sponsor the 2019 BHMW National Youth Awards. These important awards highlighted the achievements of young people from African and African Caribbean heritage living in Wales, aged between 13 and 20 years of age. This year was BHMW’s 12th anniversary and their theme was ‘Movers, Shakers and Legacy Makers’ which we thought was very apt for our culture.Family Focus: Parent’s  Open Day We pride ourselves in providing our people with a happy, supportive, and productive working environment, and run a variety of initiatives that encourage our employees to involve their families in our company culture.In 2019, Admiral Seguros opened its office to parents and close relatives, with the aim to provide them with an understanding of a day in the working life of their loved one, and to share insights about our history, business, and culture. After a tour of the office, visitors were invited to spend time with their family members and learn more about their roles. Feedback from the open day was positive and helped our employees better communicate with their families about their roles and responsibilities within the Group.Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationEngaging with our

Communities

“ Giving back to our communities is an 
integral part of Admiral’s culture” 

Our employees play a key role in how we engage with our communities, and we continuously support 
initiatives suggested by our employees to drive change both inside, and outside of, the business. 

See our Stakeholder Engagement Section on pages 18 to 23

Our Purpose in action

Ministry of Giving  

In 2018, Admiral committed £400,000 
to fund four charity projects in 
South Wales across 2019 and 
2020. The charities were chosen 
following suggestions put forward by 
employees and a vote. One of those 
chosen is Llamau, a charity supporting 
young people at risk of homelessness. 

In 2019, Llamau launched a Learning 4 
Life programme in Newport and, with 
our support, they were able to employ 
a full-time tutor to deliver training. 
The centre currently welcomes eight 
learners each week and provides 
support to help improve their basic 
skills and to progress through 
further learning, employment and 
volunteering.

Admiral Seguros –  
Charity support 

In Spain, Admiral Seguros collaborated 
with Pulseras Rosas (Pink Bracelets), 
an association that supports patients 
and families throughout cancer 
treatment.

Admiral Seguros’ support for Pulseras 
Rosas ranges from monthly donations 
from staff to support for specific 
projects such as providing free 
psychological therapy for people 
affected by cancer and their families. 

Pride Cymru  

This year, as part of our longstanding 
partnership with Pride Cymru, we 
were headline sponsors of Wales’ 
largest annual celebration of LGBT+ 
equality and diversity: Pride Cymru’s 
Big Weekend. 

Over 50 employees along with 
their partners, family, and friends 
participated in the Cardiff parade 
accompanied by our Inspire Choir, 
which is made up of employees from 
offices across Wales. After the parade, 
the choir rounded up the weekend 
with a performance on the main stage. 

10

Admiral Group plc · Annual Report and Accounts 2019

 
Communities

Meaningful 
Contributions

Giving back to our communities is 
an important part of our culture and 
translates into the initiatives we take 
to drive positive impacts for those 
in need.

Depth of 
Relationships 

With so many of our employees 
coming from the communities we 
operate in, we feel a strong sense of 
responsibility to foster and maintain 
deep community relationships  
through outreach programmes;  
such as developing employability  
skills and promoting diversity. 

Sustainable 
Impact

We aim to reduce our emissions as  
much as possible and, where possible, we 
procure our electricity from renewable 
sources. In circumstances where we can’t 
source renewable energy, we work hard 
to reduce our environmental impact, 
aligning our environmental policy 
with sustainable growth and efficient 
resource management. 

£400,000+

to be donated to four charities 
over 2019 and 2020 

85%

of our employees feel good about 
the work we do in our communities1 

0.36

tonnes CO2e per employee  
(2018: 0.39 tonnes) 

1 

 Group-wide results to the 2019 Great Place to Work Survey

Key to our Purpose

Good value  
financial products

Excellent and  
convenient service

A great place  
to work

Good returns for  
our shareholders

A sustainable business 
for the long term

Admiral Group plc · Annual Report and Accounts 2019

11

Admiral Green Week  Every year, Admiral’s Green Team organises a Green Awareness Week in Ty Admiral, our Cardiff head office, raising awareness about the ways in which employees can act more sustainably. In 2019, a range of local, environmentally-friendly businesses were invited to Ty Admiral, demonstrating alternative ways in which our staff can minimise their environmental impact. These initiatives, along with the wider awareness campaigns of the Green Team, are important parts of our strategy to support our communities and the environment. Admiral Law –  Fundraising for Headway In 2019, Admiral Law’s serious injury team supported the charity Headway, a brain injury association set up to help people with brain injuries. Through their fundraising efforts the team contributed to essential services, that provide assistance to patients and their families. The serious injury team were recognised for their efforts by being awarded ‘Headway Champions for Cardiff and the South East.’ConTe Charity  This year, our ConTe office in Italy raised funds for two important children’s shelters: La Casa di Andrea and La Grande Casa di Peter Pan, which host children from all over the world in need of care. The funds were used to help restore their facilities so that they can provide a better environment for the children.In 2019, ConTe employees also dedicated time to various projects around Rome, such as renovating stables for horses used in rehabilitation programmes and restoring a playground in Rome’s suburbs. Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationChair’s Statement

“ On behalf of the Board I would like to thank 
everyone at Admiral for their continued  
hard work and contribution to the Group’s 
results in 2019.”

2019 marks another year of very strong results for Admiral, and also the 
announcement of a change of leadership. It is hard to sum up the amazing 
contribution that David has made to the Group over the last 27 years. As 
one of the founders he has overseen the business grow from a standing 
start to become one of the UK’s largest motor insurers, employing over 
11,000 people, serving almost seven million customers and with a market 
value today of over £6 billion. 

David isn’t going just yet and I don’t want to use up all my accolades until he 
actually steps down in 12 months’ time. David brings a unique combination of 
great brainpower, integrity, innovation, caring and humility.  As an individual, 
his compassion for colleagues and customers alike encapsulates Admiral’s 
approach and ethos. Suffice to say, it continues to be a real pleasure to work 
with him. 

Having been through a comprehensive and robust succession process, the 
Board is confident that in Milena we have a natural successor and a leader for 
the next generation. We have a wealth of management talent at Admiral and 
bringing this through has always been a central pillar to Admiral’s management 
philosophy as the business evolves alongside its customers. Milena brings 
a deep appreciation of the special Admiral culture, entrepreneurial spirit, 
commercial track record and people development skills.

12
12

Admiral Group plc · Annual Report and Accounts 2019
Admiral Group plc · Annual Report and Accounts 2019

Looking back at 2019

I am delighted to report another year 
of strong performance in 2019, beating 
many records. This is once again due to 
our people. They make the real difference 
at Admiral. Their focus on serving our 
customers, the distinctive culture and 
their contribution to the communities 
in which Admiral operates is what makes 
Admiral truly different.

The Group has continued to grow with 
turnover increasing by 5% to £3.5 billion, 
whilst customer numbers are 7% higher 
than 2018 at 6.98 million. The Group’s 
share of pre-tax profit increased by 10% to 
£526 million driven by UK Motor Insurance, 
with strong releases of prior year claims 
reserves. Once again we were impacted by 
Ogden (the Personal Injury Discount Rate). 
Although the final rate was set at -0.25%, 
and therefore lower than our expectations, 
we were able to deliver significantly 
increased profits resulting in an early 
trading update to notify the market of 
higher than expected profit. Earnings per 
share rose by 8% and return on equity was 
52%. The Group’s solvency ratio remains 
robust at 190% (194% at the end of 2018).

This strong performance was due to 
contributions from businesses across 
the Group. Particularly of note was UK 
Insurance (Motor, Household, Travel), 
European Insurance and Confused.
com. Our Loans business continues to 
develop well and we continue to build 
this business with our usual cautious 
approach. We have encountered more 
challenges in the US, so we still continue 
to strengthen fundamentals there.

Focusing on the UK, we maintained a 
disciplined approach and prioritised 
profitability over growth, by increasing 
prices as a result of continued claims 
inflation. This led to modest growth over 
the period. The regulatory environment 
in the UK continues to evolve, with 
whiplash reform and the FCA market 
pricing study being key features of 2019 
and 2020. Approximately 80% of Admiral 
customers shop around at renewal, so 
we are encouraged that the majority 
choose to remain with us as an indicator 
of our good customer experience and 
competitive pricing. 

As a result of our Brexit restructuring, 
1 January 2019 marked the start of 
operations for our European insurance 
hub in Madrid. The hub allows us to 
underwrite and support our growing 
European insurance businesses and 
ensures that we are well placed for a 
full range of potential circumstances 
without disrupting our customers.

Dividend

Our dividend policy remains that we 
pay a normal dividend of 65% of post 
tax profit and distribute each year the 
available surplus over and above what we 
retain to meet regulatory requirements, 
the future development of our business 
and appropriate buffers. The Directors 
have recommended a final dividend of 
77 pence per share (2018: 66 pence per 
share) for the year to 31 December 2019 
representing a distribution of 90% of our 
second half earnings. 

This will bring the total dividend for the 
year to 140 pence per share, an overall 
increase of 11%. This represents a pay-out 
ratio of 94%. The Group has delivered a 
Total Shareholder Return (TSR) of 361% 
over the last 10 years (as illustrated in the 
chart on page 121).

Healthy Heads

We pride ourselves at Admiral Group on having a happy, supportive,  
and productive atmosphere, and we run several initiatives to help  
our employees stay both physically and mentally healthy.

In 2019 we reviewed our Mental Health Strategy, and appointed 
Charlotte Bennett, Chair of Admiral’s Diversity and Inclusion 
Forum, as our ‘Healthy Heads Ambassador’. 

In 2019 we also improved upon our comprehensive suite 
of manager training sessions, to include courses on ‘Stress 
Awareness’ and ‘Emotional Resilience.’

All of our people services executives are trained in Mental 
Health First Aid and Suicide intervention skills training.  
Our Employee Assistance Programme (EAP) also offers 
guidance and signposting relating to concerns, whether 
financial, relational, legal or other.

Admiral Group plc · Annual Report and Accounts 2019

13

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationChair’s Statement continued

Group Board in 2019

The Board recognises the need for a 
strong corporate governance framework 
and supporting processes across the 
Group and believes that good governance, 
with the tone set from the top, is a key 
factor in delivering sustainable business 
performance and creating value for all 
the Group’s stakeholders.

We reviewed our Group strategy in 2019 
which remains straightforward and highly 
focused on building customer-centric, 
sustainable businesses for the long term. 
We strive to keep doing what we’re doing, 
and do it better year after year.

In our UK insurance business, we remain 
determined to strengthen our core 
competitive advantages and pursue our 
culture of innovation and test and learn 
approach. For example, we are continuing 
to deploy technology relating to digital 
and self-service to improve the customer 
experience and overall efficiencies. 

We also continue to take what we do well 
and what we learn to new markets and 
new products, both in the UK and abroad. 
We are agile enough to adapt to evolving 
business environments and encourage 
entrepreneurial initiatives to solve 
challenges and offer the best outcome 
to our customers, people and investors. 
One example is the launch of Household 
insurance in France.

From a governance perspective, we 
have applied the principles of the new 
Corporate Governance Code which ensures 
that we will continue to take on board 
the views of all of our stakeholders in our 
discussions and decision making. As you 
would expect, we already have strong links 
with our people and in 2019, the Board 
revisited and enhanced several areas of 
focus including our culture, engagement, 
diversity, our impact on the environment 
and climate change, and how we give 
back and participate in the communities 
in which we operate through our Ministry 
of Giving. 

To ensure that we further enhance the 
strong links between the Board and 
Admiral employees, we have set up an 
Employee Consultation Group (ECG). This 
group, elected by employees, meets on a 
regular basis and provides a two-way link 
between the Board and wider staff. I and 
other members of the Board have had the 
privilege of attending these sessions and 
I am impressed by the passion and energy 
our people have for continuing to shape the 
business and a real desire to ensure that 
we remain a great company to work for. 
An example of this is considering ways in 
which we can better use flexible working.

There is further work to do to ensure  
that views of our international employees 
across the Group are better represented, 
so we will be building on this approach  
over the next 12 months.

Once again Admiral was recognised 
as a Great Place to Work in 2019. We 
were awarded the Sunday Times Best 
Company to Work For in the UK, 7th Best 
Multinational Workplace in Europe, 3rd 
Best Workplace for Women in the UK and 
18th Best Workplace in the World! Of 
course, this doesn’t happen by accident. 
We continue to believe that if people  
like what they do, they do it better. Our 
people feel involved because they have 
a voice, they are shareholders in our 
business, and they genuinely care.

Having our people as shareholders remains 
a distinctive element of Admiral’s incentive 
schemes. These are designed to ensure 
that decisions are made by management to 
support long-term value growth, that the 
right behaviours are rewarded and that our 
people’s interests are aligned with those of 
shareholders. Our core belief is that over 
the long term, share appreciation depends 
on delivering great outcomes for our 
customers. Further details are provided 
in the Remuneration Report on pages 102 
to 123. 

During the year, I had the pleasure of 
visiting our operations in the UK, France, 
Italy, Spain and the US where I was able 
to engage with a wide variety of people. 
It is always wonderful to see the Admiral 
culture so deeply ingrained in offices 
across the globe. This culture was just as 
clearly embedded for me at the annual 
Staff General Meeting and the annual 
management off-site event. In 2019, the 
Board also attended a Claims education 
session in Newport as part of our ongoing 
Board education programme, and we each 
had the opportunity to engage with claims 
employees and visit a local repairer which 
was very insightful in seeing more evidence 
of our service in practice. 

The Board and I feel that there is a 
good balance of experience, skills and 
knowledge to support and challenge the 
management team, and that operations 
are supported by effective governance 
and control systems. There have been no 
changes to the Board composition in 2019 
following three new appointments in 2018 
but the Board and I expect to appoint an 
additional Non-Executive Director with 
a technology background in early 2020. 
We will continue to review all aspects 
of diversity to ensure that we are well-
prepared to guide the Group through  
our next phase of growth.

During the year the Board and each of 
its Committees undertook reviews of 
their effectiveness. As part of the three-
year cycle we undertook an external 
effectiveness review of the Board in 2019, 
including consideration of the principles 
of the 2018 Corporate Governance Code. 
The conclusions provided useful feedback 
on its performance. Further details are 
provided in the Corporate Governance 
Report on pages 74 to 87.

Our focus areas for the Board remain to: 

•  Continue to build on the remarkably 

special Admiral culture and in so doing 
putting our people, customers and wider 
impact on the community at the heart 
of what we do

•  Continue the history of growth, 
profitability and innovation

14

Admiral Group plc · Annual Report and Accounts 2019

• 

Invest in the development and growth 
of our people – we have focused on the 
quality and development of our senior 
management team, added to our talent 
base with some external hires, and 
reviewed our succession pipeline

•  Ensure excellent governance and 

the highest standards

Our role in Society

Admiral takes its role in society very 
seriously and has an active approach 
to Corporate Responsibility (more 
information in Corporate Social 
Responsibility Report on the Admiral 
website.) We are proud to be Wales’ 
only FTSE 100 headquartered company 

and employ over 7,000 people in South 
Wales. Our people play an active part 
in the communities in which we operate. 
We carefully consider our impact on the 
community and environment, including 
factors such as the green credentials of 
our buildings, raising funds for multiple 
charities, and considering the impact of 
climate change across the business. 

This year we reviewed our responsible 
investment policy with regard to our ESG 
positioning. We aim to be an economically 
strong and responsible business over the 
long term, guided by a clear purpose, to 
make a positive and significant impact not 
just to our customers and our people but 
to the economy and society.

Thank you

On behalf of the Board I would like to thank 
everyone at Admiral for their continued 
hard work and contribution to the Group’s 
results in 2019. I would also like to thank 
our shareholders for their support and 
confidence. Most of all I would like to thank 
our customers for placing their business 
with us.

Annette Court
Group Chair
4 March 2020

Listening to the voice of our employees

Ensuring there is a constant flow of communication  
in all directions is integral to our culture.

We have always encouraged our 
employees to ask questions, provide 
feedback and communicate with  
our senior managers via initiatives 
such as the Friendly Forums, 
Employee Surveys, Tea Parties  
and Online Chats.

At the start of 2019, we launched  
the Employee Consultation Group 
(ECG). The ECG views employees 
as key stakeholders and acts as a 
platform for two-way communication 
between Admiral Group Board and 
the employees of its UK businesses.

Through open debate and 
interactions with Group Board and 
senior management, employees can 
be confident that their views and 
opinions are discussed at the  
highest level.

How does it work?

•  Each department elects a colleague as 

an ECG representative

•  Employees submit questions or topics 
to their ECG representative in person, 
or via Atlas (our online portal)

•  The Employee Consultation Group 

meets quarterly

“ It’s great to have Directors and employees 
from various departments in the same room, 
on a regular basis, having healthy and open 
debate on different topics.” 

Stuart Morgan 
Chair of the Employee Consultation Group

•  At each meeting, a Non-Executive 
Director of the Admiral Group  
Board attends1

•  Our Coffee Morning managers (senior 
managers), are also regularly invited to 
attend, as are our Executive Directors

•  Elected ECG members are invited to 
present recommendations at Group 
Board meetings

•  ECG representatives remain visible 
and accessible to employees, to 
discuss topics raised and addressed 

•  The Board can add actions to the ECG 
agenda to explore, and vice versa2

•  The visibility and transparency of 
employee opinion is increased and 
strengthened

1 

2 

 Non-Executive Directors (NEDs) participate on a rotational basis to maximise two-way communication and to access the expertise and knowledge of different Board members.

 In 2019, at least one NED attended three of the five ECG meetings, and at least one senior manager attended every meeting.

Admiral Group plc · Annual Report and Accounts 2019

15

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationOur Business Model

We value customers above everything else and strive to design products that 
customers want and that represent value for money. 

Our Purpose

What sets us apart   

Good value financial products 

Excellent and convenient service

A great place to work 

Good returns for our shareholders 

… whilst building a sustainable 
business for the long term 

What we do

UK Insurance

International Insurance

Comparison

Loans

Comparison 

5%

Other Group Items 

1%

International 
Insurance 

18 %

UK Insurance 

76%

Total Turnover
£3.46bn

Efficient capital employment  
Admiral shares a large proportion of risk with co- 
and reinsurance partners – and these relationships 
are generally underpinned by strong underwriting 
results. Sharing risk allows Admiral to hold less capital 
as it bears less risk, resulting in a superior return on 
capital for Admiral shareholders whilst also providing 
protection for losses.

Focus on sustainable profitability
Admiral focuses on bottom-line profitability in the 
short, medium and long term, and this perspective 
guides decisions made across all of our business 
operations. The business continues to innovate and 
improve key competitive advantages including cost 
efficiencies, pricing and claims management.

Controlled test and learn
All our growth, at home and overseas, has been 
organic. We have built each business from the ground 
up, identifying and understanding the opportunity, 
taking measured steps to test how well we understand 
challenges and the effectiveness of our solutions, and 
then to learn from that experience. 

Unique company culture
We go out of our way to make this a GREAT place to 
work and believe that if people like what they do, 
they’ll do it better. We have created an environment 
where Admiral employees look forward to coming 
to work, can learn and develop, and provide a great 
service to customers.

Shareholder returns
We are committed to returning excess capital to 
shareholders. We believe that with limited cash, 
management remains focused on the most important 
aspects of the business. We don’t starve our 
businesses, but neither do we allow them the  
luxury of excess capital.

16

Admiral Group plc · Annual Report and Accounts 2019

Satisfied and loyal customers

Driven by our purpose, our business model builds on core competencies that set 
us apart in order to create value for our customers, our people, our shareholders, 
and our wider stakeholder community.

How we maximise value/ 
core competencies

Risk mitigation – 
attractive returns 
for shareholders 

Customer  
centric culture

Creating sustainable value in 2019

Our People

First Best Big Company to Work for in the UK in 2019, 
Sunday Times Best Company Awards

Third Best Workplace for Women in the UK,  
Great Places to Work

Our Shareholders

Management, Board and Investor Relations regularly interact  
with shareholders through conferences, roadshows and meetings 

Measured and prudent 
approach to success

ROE 52% (2018: 56%) 
EPS 148.3p (2018: 137.1p) 
DPS 140.0p (2018: 126.0p)

Good value 
products 

Our Customers

Best Motor Insurance Provider and Best Insurance Provider: 
Customer Service – Personal Finance Awards, 2019

Home Insurance Provider of the Year 
Moneyfacts Consumer Awards

Motivated and 
engaged employees 

Our Community

£400k+ to fund charities (of employee choice) in South Wales in 
2019/2020

Headline sponsor of Pride Cymru 2019

Proactive provider of skills training for young people

Our Partners

Strategically aligned partnerships with reinsurers  
providing consistently good returns

Comprehensive, reliable supplier network

Focused 
management team

Sustainable 
operations 

The assessment of the business model also includes an 
assessment of the projected solvency of the business as part 
of the capital plan and ORSA assessment, which includes 
consideration of the principal risks facing the Group, as well 
as consideration of emerging risks such as climate change.

Our Environment

100% UK Energy sourced from green energy sources

0% of recyclable waste sent to landfill (UK)

A Responsible Business

Admiral Group plc · Annual Report and Accounts 2019

17

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationStakeholder Engagement

Our commitment to Section 172(1)

Section 172(1) Statement

At the start of 2019, we undertook a 
review to assess and capture how the 
Board incorporates the views of key 
stakeholders in the decisions made for 
the long term success of the Group.

In January 2019, the Group’s lawyers, gave a 
presentation to remind the Board of their 

responsibilities under s172(1) and how 
their duty should be fulfilled. 

The Board discussed their current approach 
to corporate governance and engagement 
in relation to; the interests of our people, 
employees, communities, stakeholders, 
external partners, and  our impact on 
the environment. The Board reviewed a 
stakeholder map and agreed that the six 

below stakeholder groups were of strategic 
importance to the Group’s operations. Key 
discussions were held related with the internal 
relationship owners within Admiral Group, on 
our existing engagement methods, feedback 
processes, and the activities and plans for 
the year. The Board also considered how 
improvements in the effectiveness of our 
engagement strategies could be made.

The table below highlights the interests of our key stakeholders, our integrated engagement methods and examples 
of actions taken during the year. We also share how we measure our approach to incorporating stakeholders in decision 
making, and show how our purpose ultimately benefits our key stakeholders. 

Why we engage

Examples of how we engage

Examples of actions taken in 2019

How we monitor the impact  

Examples of stakeholder  

Purpose

We engage with our customers in a variety of ways, through:

•  Our Customer Service teams

•  New Business and Renewals teams

•  Our Claims teams

•  Customer feedback – comment forms, surveys, SMS

•  Our Complaints teams

•  Customer focus groups

•  Direct conversations 

•  Perception studies

•  Social media 

The Board receives updates on the treatment of existing customers, and on ensuring fair 
outcomes throughout the customer journey. Customer and employee feedback is fed into 
Board discussions which ultimately shapes strategic decisions, including plans related to 
digital investment and future diversification. 

The Board also received annual feedback on the Conduct Risk framework.

Staff are encouraged to engage across multiple channels including website chats and  
face-to-face. We also engage via:

Formal launch of the Employee 

•  #1 Best Big Company to Work for 

The ECG met five times in 2019 and several 

UK in 2019

improvement suggestions relating to ways 

•  1:1 meeting with managers

•  Employee Consultation Group (ECG) meetings

•  Staff surveys

•  Feedback schemes such as ‘Ask David’ and ‘Speak Up’

•  An open door policy and open plan offices

•  Participation in Great Places to Work survey

•  Group’s Share Incentive Plan (SIP)

•  Group’s Discretionary Free Share Scheme (DFSS)

The Board receives updates relating to gender and diversity, and the maintenance of the 
corporate culture and values.

The Group CEO and CFO host our Staff SGM (which allows for questions to be raised to the 
Board), and also host numerous forums with staff members.

of our actions

outcomes

We decided to launch a new insurance 

•  We track and monitor our  

Excellent customer service, (as 

product for landlords, as part of the 

NPS score

demonstrated by our Reevoo score.)

•  Ongoing monitoring of customer 

satisfaction scores 

Increased range of products available  

(such as Landlord Insurance, new products 

•  Feedback and insight relating to 

from Veygo.)

UK Household book.

We invested in staff training and 

digital automation, to ultimately 

improve the customer experience. 

We joined the ABI Vulnerable 

Customer Working Group 

(established 2019.)

In 2019, all customer-facing staff 

(over 6,000 individuals) were trained 

to enhance our identification and 

support of vulnerable customers.

products and services from all 

customer facing teams across 

the business

•  Activity levels on the  

MyAccount Portal

•  Call volumes 

•  Ombudsman feedback

Improved digital and self-service  

options, including the revamp of the 

MyAccount portal.

All customer facing staff are trained 

to support vulnerable customers, and 

customers can be assured that  

appropriate measures are in place to treat 

all customers fairly.

The decision to bring our international 

comparison platforms together under 

one management platform will improve 

our customers experience as the Group 

benefits from leveraging technology  

and data.

Find out more:

Chair’s Statement 

page 12

Directors’ report 

page 124

Our Customers  

page 06

Our Business  

Model page 16

Consultation Group, with NEDs 

attending on a rotational basis.

In 2019 our staff completed over 

200,000 online courses, and 96 

employees gained Institute of 

•  #3: Best Workplace for Women in 

the UK, Great Places to Work 

•  ECG outcomes and employee 

feedback

Leadership and Management (ILM) 

•  Gender targets 

qualifications through the Admiral 

•  Diversity metrics 

of working were put forward, and have 

since been addressed and actioned by 

People Services and Facilities.

We have taken positive steps to further 

enhance our employee policies relating  

to gender, diversity and inclusion. 

Academy.

We undertook a Mental Health 

•  Number of completed training 

courses via the Admiral Academy

In 2019 we expanded our manager 

training to include ‘Stress Awareness’ and 

Strategy review and appointed a 

•  Groupwide feedback on our Annual 

‘Emotional Resilience,’ to further support 

‘Healthy Heads Ambassador.’ Training 

Culture Paper

our employees. 

sessions for staff to better understand 

•  Results relating to the Annual 

Culture Matrix Report (a review 

of culture related metrics and 

tolerances) 

Our staff are rewarded with fair and 

competitive pay and remuneration 

structure, and benefit from various  

reward and recognition schemes.

neurodiversity were introduced too.

In 2019 we created a Workplace 

Support Team to provide support for 

those with physical disabilities. We also 

began research to publish a Diversity 

and Inclusion Report in 2020.

Find out more:

Directors’ Report 

page 124

Our People  

page 08

Being a Responsible 

Business page 60

Our Business  

Model page 16

OUR  
CUSTOMERS

OUR  
PEOPLE

Customers are at the heart of our 
business operations, and we are 
committed to providing them with 
good value financial products, and 
excellent and convenient service. 

We perceive that key material issues 
for our customers generally relate 
to good value financial products, 
excellent customer service, and fair 
and reasonable treatment. 

The Board recognises the growing 
trend in digital and automation 
capabilities across the financial 
services sector and is taking steps 
to prepare the Group for long term 
success in a digital world. 

We believe that a happy workplace 
inspires employees to give that 
little bit extra. We want employee 
insights to continue to play a part in 
facilitating the Admiral Group Board 
discussions and decision-making 
processes. 

We perceive that key material issues 
for our people generally relate to a 
friendly and productive workplace 
where staff are engaged, and where 
their views are heard and considered. 
Our priorities consider; open lines 
of communication, fair treatment, 
opportunities for career progression, 
reward and recognition. 

We aim to retain our reputation as a 
desirable and attractive place for our 
people to work. 

18

Admiral Group plc · Annual Report and Accounts 2019

 
 
 
 
The Board reviewed how stakeholder 
interests are taken into account at Board 
meetings and reflected on how our 
corporate governance structure maintains 
and protects our reputation for upholding 
high standards of business conduct. 

A Board agenda planner set out the matters 
to be considered by the Board during the 
year, and this was subsequently reviewed 
and updated at each Board meeting in 2019.

All Board papers during the year were 
accompanied by a separate document 
outlining which stakeholders could 
be affected or impacted by the paper 

presented, along with an explanation 
of how stakeholder interests were 
considered prior to raising the matter at 
the Board meeting. The accompanying 
papers also shared the likely consequence 
of any Board decision on each stakeholder 
group identified, and how the impact on 
stakeholders could be monitored.

Key to our Purpose

Good value  
financial products

Excellent and  
convenient service

A great place  
to work

Good returns for  
our shareholders

A sustainable business 
for the long term

Why we engage

Examples of how we engage

Examples of actions taken in 2019

How we monitor the impact  
of our actions

Examples of stakeholder  
outcomes

Purpose

Customers are at the heart of our 

We engage with our customers in a variety of ways, through:

•  Our Customer Service teams

•  New Business and Renewals teams

•  Our Claims teams

•  Customer feedback – comment forms, surveys, SMS

•  Our Complaints teams

•  Customer focus groups

•  Direct conversations 

•  Social media 

and reasonable treatment. 

•  Perception studies

The Board receives updates on the treatment of existing customers, and on ensuring fair 

outcomes throughout the customer journey. Customer and employee feedback is fed into 

Board discussions which ultimately shapes strategic decisions, including plans related to 

digital investment and future diversification. 

The Board also received annual feedback on the Conduct Risk framework.

We believe that a happy workplace 

Staff are encouraged to engage across multiple channels including website chats and  

inspires employees to give that 

face-to-face. We also engage via:

•  1:1 meeting with managers

•  Employee Consultation Group (ECG) meetings

•  Staff surveys

•  Feedback schemes such as ‘Ask David’ and ‘Speak Up’

•  An open door policy and open plan offices

•  Participation in Great Places to Work survey

•  Group’s Share Incentive Plan (SIP)

where staff are engaged, and where 

•  Group’s Discretionary Free Share Scheme (DFSS)

The Board receives updates relating to gender and diversity, and the maintenance of the 

corporate culture and values.

opportunities for career progression, 

The Group CEO and CFO host our Staff SGM (which allows for questions to be raised to the 

reward and recognition. 

Board), and also host numerous forums with staff members.

OUR  

CUSTOMERS

OUR  

PEOPLE

business operations, and we are 

committed to providing them with 

good value financial products, and 

excellent and convenient service. 

We perceive that key material issues 

for our customers generally relate 

to good value financial products, 

excellent customer service, and fair 

The Board recognises the growing 

trend in digital and automation 

capabilities across the financial 

services sector and is taking steps 

to prepare the Group for long term 

success in a digital world. 

little bit extra. We want employee 

insights to continue to play a part in 

facilitating the Admiral Group Board 

discussions and decision-making 

processes. 

We perceive that key material issues 

for our people generally relate to a 

friendly and productive workplace 

their views are heard and considered. 

Our priorities consider; open lines 

of communication, fair treatment, 

We aim to retain our reputation as a 

desirable and attractive place for our 

people to work. 

We decided to launch a new insurance 
product for landlords, as part of the 
UK Household book.

We invested in staff training and 
digital automation, to ultimately 
improve the customer experience. 

We joined the ABI Vulnerable 
Customer Working Group 
(established 2019.)

In 2019, all customer-facing staff 
(over 6,000 individuals) were trained 
to enhance our identification and 
support of vulnerable customers.

•  We track and monitor our  

NPS score

Excellent customer service, (as 
demonstrated by our Reevoo score.)

•  Ongoing monitoring of customer 

satisfaction scores 

•  Feedback and insight relating to 
products and services from all 
customer facing teams across 
the business

•  Activity levels on the  
MyAccount Portal

•  Call volumes 

•  Ombudsman feedback

98%

of our customers are 
satisfied with their 
service experience

Increased range of products available  
(such as Landlord Insurance, new products 
from Veygo.)

Improved digital and self-service  
options, including the revamp of the 
MyAccount portal.

All customer facing staff are trained 
to support vulnerable customers, and 
customers can be assured that  
appropriate measures are in place to treat 
all customers fairly.

The decision to bring our international 
comparison platforms together under 
one management platform will improve 
our customers experience as the Group 
benefits from leveraging technology  
and data.

Find out more:

Chair’s Statement 
page 12

Directors’ report 
page 124

Our Customers  
page 06

Our Business  
Model page 16

Formal launch of the Employee 
Consultation Group, with NEDs 
attending on a rotational basis.

In 2019 our staff completed over 
200,000 online courses, and 96 
employees gained Institute of 
Leadership and Management (ILM) 
qualifications through the Admiral 
Academy.

We undertook a Mental Health 
Strategy review and appointed a 
‘Healthy Heads Ambassador.’ Training 
sessions for staff to better understand 
neurodiversity were introduced too.

In 2019 we created a Workplace 
Support Team to provide support for 
those with physical disabilities. We also 
began research to publish a Diversity 
and Inclusion Report in 2020.

•  #1 Best Big Company to Work for 

UK in 2019

•  #3: Best Workplace for Women in 

the UK, Great Places to Work 

•  ECG outcomes and employee 

feedback

•  Gender targets 

•  Diversity metrics 

The ECG met five times in 2019 and several 
improvement suggestions relating to ways 
of working were put forward, and have 
since been addressed and actioned by 
People Services and Facilities.

We have taken positive steps to further 
enhance our employee policies relating  
to gender, diversity and inclusion. 

•  Number of completed training 

courses via the Admiral Academy

•  Groupwide feedback on our Annual 

Culture Paper

In 2019 we expanded our manager 
training to include ‘Stress Awareness’ and 
‘Emotional Resilience,’ to further support 
our employees. 

•  Results relating to the Annual 

Culture Matrix Report (a review 
of culture related metrics and 
tolerances) 

96%

Employees who think 
Admiral is a friendly 
place to work

Our staff are rewarded with fair and 
competitive pay and remuneration 
structure, and benefit from various  
reward and recognition schemes.

Find out more:

Directors’ Report 
page 124

Our People  
page 08

Being a Responsible 
Business page 60

Our Business  
Model page 16

Admiral Group plc · Annual Report and Accounts 2019

19

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional Information 
 
 
 
Our commitment to Section 172(1) continued

Why we engage

Examples of how we engage

Examples of actions taken  

How we monitor the impact  

Examples of stakeholder  

Purpose

OUR 
COMMUNITY

OUR 
SHAREHOLDERS

We are Wales’ largest private sector 
employer and believe it is our 
responsibility to provide employment 
opportunities for those in the local 
area whilst training and developing 
our staff. We are committed to 
promoting and recognising diversity 
both within Admiral, and in the 
communities in which we operate.

A culture of giving and a sense of 
responsibility for the community is 
shared across the whole group.

We perceive that key material issues 
for our communities generally relate 
to; support and ongoing dialogue, 
financial and resource-based 
contributions, and consistency and 
integrity relating to our promises

The Group engages regularly with 
shareholders through frequent and 
open dialogue. Investor engagement 
fosters long term strategic 
understanding of Admiral’s strategy.

Our employees drive our community engagement, because they both nominate and choose 
which initiatives we support. We engage in a number of ways, including:

•  Partnerships with recruitment bodies

•  Partnerships with educational bodies

•  Staff volunteering

•  Charity initiatives

•  Sponsorship of various community events

•  Fundraising

•  Funding projects through our Community Chest Programme

We also signed a pledge with Cardiff Commitment to help young people from various social 
backgrounds progress in education, employment and training.

The Board receives updates on the key community initiatives of our UK, European and Global 
operations and provides direction on how the Group can continue to make long lasting, 
positive impacts. 

Our Investor Relations calendar consists of various activities. Examples of how we engage 
directly and indirectly include:

•  Roadshows

•  Conferences

•  Analyst and Investor phone calls

We perceive that key material issues 
for our shareholders generally 
relate to; financial returns, two-way 
communication, viability of long term 
success and products and services 
that are fit for purpose. 

•  1:1 meetings

•  Group meetings

•  Investor visits to Cardiff

•  Annual General Meeting

•  Annual Report

The Board also recognises the 
growing importance of ESG factors 
in investment decision making. 

•  Results announcements and presentations

•  Staff General Meetings

•  The Chair and Senior Independent Director also host meetings with shareholders

The Board receive feedback and use it to shape their approach to Corporate Governance, 
ensuring that any issues or concerns raised are considered and addressed. 

in 2019

of our actions

outcomes

Our International businesses actively 

•  Feedback from charities, 

We have a dedicated Ministry of Giving that 

participated in fundraising activities 

recruitment and educational 

will donate £400k over 2019/2020 to four 

for a number of charities.

bodies

charities chosen by employees.

Over £25,000 was raised and donated 

by our UK operations to a charity 

•  Feedback from employees

•  Financial donations contributed 

A range of third parties benefit from 

consistent financial contributions, 

dealing with homelessness on the 

•  Hours recorded for volunteering 

volunteering activities and increased 

Find out more:

Our Communities 

page 10

streets of South Wales. 

activities

•  Community feedback

visibility. For example, in Cardiff, we 

Being a Responsible 

sponsored Pride for the 20th year in a row.

Business page 60

Admiral Seguros in Spain hosted a 

‘Parents Open Day’, where parents of 

employees were invited to learn more 

about our culture and history, whilst 

•  Dialogue with organisations 

including Stonewall, Stop Smoking 

Wales and NHS Direct

Our Community Chest fund had a budget 

of £130,000 in 2019 to support staff and 

their families who are involved with local 

Our Business  

Model page 16

promoting the importance of work/

•  Feedback from the Welsh Assembly 

charities, clubs and organisations. 

life balance. 

Government

We hosted an exhibition of Welsh 

LGBT+ Icons and Allies at our Head 

Office in Cardiff. 

We also delivered employability 

training to over 400 children across 

nine schools in Wales.

Aside from financial contributions, Admiral 

provides a wealth of learning, development 

and employment opportunities. The sense 

of support for the community is shared 

across the Group.

Throughout 2019 we held the Gold Health 

Standard award, awarded by the Welsh 

Assembly Government (after gaining  

re-accreditation in 2017).

The Chair and Senior Independent 

•  Broker feedback

Accurate and timely information for  

Director met with large shareholders 

•  Analyst feedback

all shareholders.

at Corporate Governance meetings.

•  Shareholder feedback

Accessible management and Board 

Feedback relating to investor 

•  Feedback from proxy firms

members. 

meetings, roadshows and conferences 

•  AGM voting results 

were all recorded by the IR team and 

shared with the Board.

consequences of its investment strategies 

Find out more:

Robust share price performance.

Fair treatment of all shareholders.

The Board considers the long term 

for its stakeholders and ensures that all  

of our external asset managers are 

signatories to the Principles for  

Responsible Investment.

Chair’s Statement 

page 12

Being a Responsible 

Business page 60

Our Business  

Model page 16

Dividend Policy 

page 38

20

Admiral Group plc · Annual Report and Accounts 2019

 
 
 
Why we engage

Examples of how we engage

Examples of actions taken  
in 2019

How we monitor the impact  
of our actions

Examples of stakeholder  
outcomes

Purpose

Key to our Purpose

Good value  
financial products

Excellent and  
convenient service

A great place  
to work

Good returns for  
our shareholders

A sustainable business 
for the long term

We are Wales’ largest private sector 

Our employees drive our community engagement, because they both nominate and choose 

employer and believe it is our 

which initiatives we support. We engage in a number of ways, including:

Our International businesses actively 
participated in fundraising activities 
for a number of charities.

•  Feedback from charities, 

recruitment and educational 
bodies

We have a dedicated Ministry of Giving that 
will donate £400k over 2019/2020 to four 
charities chosen by employees.

Over £25,000 was raised and donated 
by our UK operations to a charity 
dealing with homelessness on the 
streets of South Wales. 

•  Feedback from employees

•  Financial donations contributed 

•  Hours recorded for volunteering 

activities

Admiral Seguros in Spain hosted a 
‘Parents Open Day’, where parents of 
employees were invited to learn more 
about our culture and history, whilst 
promoting the importance of work/
life balance. 

•  Community feedback

•  Dialogue with organisations 

including Stonewall, Stop Smoking 
Wales and NHS Direct

•  Feedback from the Welsh Assembly 

Government

We hosted an exhibition of Welsh 
LGBT+ Icons and Allies at our Head 
Office in Cardiff. 

We also delivered employability 
training to over 400 children across 
nine schools in Wales.

85%

of our staff feel good 
about the ways in 
which we contribute 
to communities

The Chair and Senior Independent 
Director met with large shareholders 
at Corporate Governance meetings.

Feedback relating to investor 
meetings, roadshows and conferences 
were all recorded by the IR team and 
shared with the Board.

•  Broker feedback

•  Analyst feedback

•  Shareholder feedback

•  Feedback from proxy firms

•  AGM voting results 

300+

Number of Investor 
Relations activities 
undertaken in  
12 months

A range of third parties benefit from 
consistent financial contributions, 
volunteering activities and increased 
visibility. For example, in Cardiff, we 
sponsored Pride for the 20th year in a row.

Our Community Chest fund had a budget 
of £130,000 in 2019 to support staff and 
their families who are involved with local 
charities, clubs and organisations. 

Aside from financial contributions, Admiral 
provides a wealth of learning, development 
and employment opportunities. The sense 
of support for the community is shared 
across the Group.

Throughout 2019 we held the Gold Health 
Standard award, awarded by the Welsh 
Assembly Government (after gaining  
re-accreditation in 2017).

Accurate and timely information for  
all shareholders.

Accessible management and Board 
members. 

Robust share price performance.

Fair treatment of all shareholders.

The Board considers the long term 
consequences of its investment strategies 
for its stakeholders and ensures that all  
of our external asset managers are 
signatories to the Principles for  
Responsible Investment.

OUR 

COMMUNITY

responsibility to provide employment 

opportunities for those in the local 

area whilst training and developing 

our staff. We are committed to 

promoting and recognising diversity 

•  Partnerships with recruitment bodies

•  Partnerships with educational bodies

•  Staff volunteering

•  Charity initiatives

both within Admiral, and in the 

•  Sponsorship of various community events

communities in which we operate.

•  Fundraising

A culture of giving and a sense of 

responsibility for the community is 

shared across the whole group.

We perceive that key material issues 

for our communities generally relate 

to; support and ongoing dialogue, 

financial and resource-based 

contributions, and consistency and 

integrity relating to our promises

•  Funding projects through our Community Chest Programme

We also signed a pledge with Cardiff Commitment to help young people from various social 

backgrounds progress in education, employment and training.

The Board receives updates on the key community initiatives of our UK, European and Global 

operations and provides direction on how the Group can continue to make long lasting, 

positive impacts. 

The Group engages regularly with 

Our Investor Relations calendar consists of various activities. Examples of how we engage 

shareholders through frequent and 

directly and indirectly include:

open dialogue. Investor engagement 

fosters long term strategic 

understanding of Admiral’s strategy.

•  Roadshows

•  Conferences

OUR 

SHAREHOLDERS

We perceive that key material issues 

•  Analyst and Investor phone calls

for our shareholders generally 

relate to; financial returns, two-way 

communication, viability of long term 

success and products and services 

•  1:1 meetings

•  Group meetings

•  Investor visits to Cardiff

•  Annual General Meeting

that are fit for purpose. 

•  Annual Report

The Board also recognises the 

•  Results announcements and presentations

growing importance of ESG factors 

•  Staff General Meetings

in investment decision making. 

•  The Chair and Senior Independent Director also host meetings with shareholders

The Board receive feedback and use it to shape their approach to Corporate Governance, 

ensuring that any issues or concerns raised are considered and addressed. 

Find out more:

Our Communities 
page 10

Being a Responsible 
Business page 60

Our Business  
Model page 16

Find out more:

Chair’s Statement 
page 12

Being a Responsible 
Business page 60

Our Business  
Model page 16

Dividend Policy 
page 38

Admiral Group plc · Annual Report and Accounts 2019

21

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional Information 
 
 
Our commitment to Section 172(1) continued

Why we engage

Examples of how we engage

Examples of actions taken  

How we monitor the impact  

Examples of stakeholder  

Purpose

in 2019

of our actions

outcomes

The Group’s relationship with its 
reinsurers continues to be an integral 
part of the Group’s business model 
and plans. 

OUR EXTERNAL 
PARTNERS

A number of major suppliers are 
also deemed to be of strategic 
importance to the Group. 

We perceive that key material 
issues for our external partners 
generally relate to; being treated 
fairly during the sourcing stage, solid 
two-way communication channels, 
financial returns and timely financial 
payments, strong collaborative 
relationships and meeting our cyber 
security requirements.

The Board is mindful that it 
is increasingly important to 
demonstrate responsible business 
behaviour with regards to the 
environment.

We perceive that key material issues 
for our environment generally 
relates to; the direction of travel and 
progress relating to environmental 
concerns, awareness of topical issues 
and the sharing of best practice, 
reducing carbon emissions and 
the Group’s overall environmental 
footprint, and the creation of a 
sustainable business for the future. 

OUR 
ENVIRONMENT

Key parties have internal relationship managers responsible for ongoing dialogue,  
for example with co- and reinsurance partners, and strategic partners.

The CFO provides regular updates on 

•  Successful renewal of risk sharing 

Insights and new developments are 

the activities related to the renewal 

agreements and contracts

shared between our garage partners and 

The Group’s dedicated Regulatory Relationship teams maintain channels of communication  
with the FCA and PRA in the UK, and all our international regulated intermediaries and insurers. 

We have supervisory teams that have oversight for the Group, who provide ongoing  
reviews of key and strategic suppliers, and Group procurement functions and systems.

The Board receives regular updates on;

•  all proportional risk sharing agreements including co-insurance and reinsurance contracts

•  all insurance and comparison businesses

•  Loans business and other Group items

•  matters relating to partnerships and opportunities

•  relationships with key partners

•  procurement efficiencies

•  regulatory, technological and consumer trends 

•  electric vehicle technology

The Board takes all updates into account when considering the long term consequences of its 
strategies and business plan. 

We aim to reduce our environmental footprint and encourage responsible behaviour. 
Employee directed activities include;

•  Regular updates from the ‘Green Team’, an internal working group

•  Internal promotion of ‘Green Week’

•  Promoting video and telephone conferencing systems between the international 

businesses to reduce travel

•  Various recycling initiatives across our offices

•  Installation of scooter parking with charging sockets (Admiral Seguros) 

•  Cycle to work scheme for employees

•  Monthly meetings of our Climate Change Project Group 

At Board level;

•  Directors receive updates on our Responsible Investment Policy, and give feedback relating 

to investments and topics for consideration. 

•  Directors are kept up to date with UK, European and Global initiatives on ESG matters.

•  The Group Risk Committee and the Board receive updates from our Climate Change Project 

Group, on which our CFO and CRO both sit. 

of the Group’s reinsurance and quota 

share contracts, including maintaining 

the ongoing strategic relationship 

with Great Lakes co-insurance 

partners.

The Board visited the Group’s garage 

network to understand why and how 

it has changed, and why it needs to 

evolve further as repairs become more 

complex and sophisticated. 

Arrangements relating to the global 

procurement of the Group’s IT 

equipment were agreed over a  

four-year term. 

•  Feedback from co-insurance and 

reinsurance partners

internal teams relating to how vehicles are 

becoming more technically complex and 

•  Feedback from strategic suppliers 

sophisticated.

and partners

The Board monitors announcements and 

•  Compliance and audit activities

developments by the UK government on 

•  We track efficiency savings in 

procurement activities 

matters of strategic interest – for example 

the banning of sales of diesel and petrol 

cars, and the rising trend of electric vehicle 

technology is on the Board agenda for 

ongoing discussion.

Our compliance, audit, procurement and 

due diligence frameworks outline our 

Find out more:

Being a Responsible 

Business page 60

Our Business  

Model page 16

expectations for responsible business 

Strategy in action 

behaviour and provide insight into our 

page 26

culture and approach. 

In June 2019, the Group Board 

•  Our facilities department measures 

Ongoing improvements relating to 

approved the updated Responsible 

and monitors key aspects of our 

recycling and energy usage.

Investment Policy.

In 2019 the Climate Change Project 

Group was established.

We successfully reduced CO2e 

emissions per employee, and  

Group-wide emissions in 2019.

environmental performance and 

regularly reviews progress

•  We track and measure CO2e 

emissions per employee and at 

Group level

Increased awareness and understanding 

of environmentally responsible behaver 

among our employees.

Our facilities team are exploring ways in 

which a third party can verify our emissions 

•  Our Cardiff and Newport offices 

are rated BREEAM Excellent 

in 2020.

Partnership with envoPAP (to use  

for exceeding sustainability 

In 2019 the Board decided to formalise  

carbon neutral paper across all of  

benchmarks above regulatory 

our environmental policy.

our UK offices).

requirements

Find out more:

Directors’ Report 

page 124

Being a Responsible 

Business page 60

Our Business  

Model page 16

•  85% of our staff believe we 

are working to reduce our 

environmental footprint

•  Ensuring our asset managers are 

signed up to the PRI guidelines

The Board reviewed and amended the 

Group’s purpose statement in 2019, to 

include ‘...whilst building a sustainable 

business for the long term.’ This reflects 

a commitment that the Company’s 

operations will consider the impact on the 

community and the environment, both now 

and into the future. 

Principal Decisions 

Proposed acquisition (Rastreator/Acierto) 

In April the Board considered the proposed 
acquisition of Spain’s second largest 
price comparison business that, it was 
intended, would combine with the Group’s 
existing price comparison business in Spain 
(Rastreator). The Board considered the 
acquisition in the context of the impact 
on the Group’s stakeholders including 
Rastreator’s employees, suppliers and 
partners in Spain as result of the merger, 

and also discussed whether the transaction 
was in the best commercial interests of the 
Group’s shareholders as a whole. The Board 
concluded that the long term value creation 
of Rastreator combining with Acierto was 
a transaction from which shareholders and 
stakeholders would benefit in the long term as 
the combined business grew and contributed 
more materially to Group profit. However, due 
to unforeseen time delays and costs relating 

to the regulatory approval process, the Board 
concluded that it was in the best interests of 
the Group not to proceed with the acquisition.

22

Admiral Group plc · Annual Report and Accounts 2019

 
 
 
Why we engage

Examples of how we engage

Examples of actions taken  
in 2019

How we monitor the impact  
of our actions

Examples of stakeholder  
outcomes

Purpose

Key to our Purpose

Good value  
financial products

Excellent and  
convenient service

A great place  
to work

Good returns for  
our shareholders

A sustainable business 
for the long term

OUR EXTERNAL 

PARTNERS

The Group’s relationship with its 

Key parties have internal relationship managers responsible for ongoing dialogue,  

reinsurers continues to be an integral 

for example with co- and reinsurance partners, and strategic partners.

part of the Group’s business model 

and plans. 

A number of major suppliers are 

also deemed to be of strategic 

importance to the Group. 

We perceive that key material 

issues for our external partners 

The Group’s dedicated Regulatory Relationship teams maintain channels of communication  

with the FCA and PRA in the UK, and all our international regulated intermediaries and insurers. 

We have supervisory teams that have oversight for the Group, who provide ongoing  

reviews of key and strategic suppliers, and Group procurement functions and systems.

The Board receives regular updates on;

•  all proportional risk sharing agreements including co-insurance and reinsurance contracts

generally relate to; being treated 

•  all insurance and comparison businesses

fairly during the sourcing stage, solid 

two-way communication channels, 

financial returns and timely financial 

payments, strong collaborative 

relationships and meeting our cyber 

security requirements.

•  Loans business and other Group items

•  matters relating to partnerships and opportunities

•  relationships with key partners

•  procurement efficiencies

•  regulatory, technological and consumer trends 

•  electric vehicle technology

OUR 

ENVIRONMENT

The Board is mindful that it 

is increasingly important to 

demonstrate responsible business 

behaviour with regards to the 

environment.

We perceive that key material issues 

for our environment generally 

relates to; the direction of travel and 

progress relating to environmental 

concerns, awareness of topical issues 

and the sharing of best practice, 

reducing carbon emissions and 

the Group’s overall environmental 

footprint, and the creation of a 

sustainable business for the future. 

The Board takes all updates into account when considering the long term consequences of its 

strategies and business plan. 

We aim to reduce our environmental footprint and encourage responsible behaviour. 

Employee directed activities include;

•  Regular updates from the ‘Green Team’, an internal working group

•  Internal promotion of ‘Green Week’

•  Promoting video and telephone conferencing systems between the international 

businesses to reduce travel

•  Various recycling initiatives across our offices

•  Installation of scooter parking with charging sockets (Admiral Seguros) 

•  Cycle to work scheme for employees

•  Monthly meetings of our Climate Change Project Group 

At Board level;

•  Directors receive updates on our Responsible Investment Policy, and give feedback relating 

to investments and topics for consideration. 

•  Directors are kept up to date with UK, European and Global initiatives on ESG matters.

•  The Group Risk Committee and the Board receive updates from our Climate Change Project 

Group, on which our CFO and CRO both sit. 

The CFO provides regular updates on 
the activities related to the renewal 
of the Group’s reinsurance and quota 
share contracts, including maintaining 
the ongoing strategic relationship 
with Great Lakes co-insurance 
partners.

The Board visited the Group’s garage 
network to understand why and how 
it has changed, and why it needs to 
evolve further as repairs become more 
complex and sophisticated. 

Arrangements relating to the global 
procurement of the Group’s IT 
equipment were agreed over a  
four-year term. 

•  Successful renewal of risk sharing 

agreements and contracts

•  Feedback from co-insurance and 

reinsurance partners

•  Feedback from strategic suppliers 

and partners

•  Compliance and audit activities

•  We track efficiency savings in 

procurement activities 

The Groups reinsurance and 
co-insurance partners are 
integral to the Group’s  
five-year business plan.

Insights and new developments are 
shared between our garage partners and 
internal teams relating to how vehicles are 
becoming more technically complex and 
sophisticated.

The Board monitors announcements and 
developments by the UK government on 
matters of strategic interest – for example 
the banning of sales of diesel and petrol 
cars, and the rising trend of electric vehicle 
technology is on the Board agenda for 
ongoing discussion.

Our compliance, audit, procurement and 
due diligence frameworks outline our 
expectations for responsible business 
behaviour and provide insight into our 
culture and approach. 

In June 2019, the Group Board 
approved the updated Responsible 
Investment Policy.

In 2019 the Climate Change Project 
Group was established.

We successfully reduced CO2e 
emissions per employee, and  
Group-wide emissions in 2019.

Partnership with envoPAP (to use  
carbon neutral paper across all of  
our UK offices).

•  Our facilities department measures 
and monitors key aspects of our 
environmental performance and 
regularly reviews progress

•  We track and measure CO2e 

emissions per employee and at 
Group level

•  Our Cardiff and Newport offices 

are rated BREEAM Excellent 
for exceeding sustainability 
benchmarks above regulatory 
requirements

•  85% of our staff believe we 
are working to reduce our 
environmental footprint

•  Ensuring our asset managers are 
signed up to the PRI guidelines

100%

All our UK  
non-recyclable 
waste is converted 
into energy

Ongoing improvements relating to 
recycling and energy usage.

Increased awareness and understanding 
of environmentally responsible behaver 
among our employees.

Our facilities team are exploring ways in 
which a third party can verify our emissions 
in 2020.

In 2019 the Board decided to formalise  
our environmental policy.

The Board reviewed and amended the 
Group’s purpose statement in 2019, to 
include ‘...whilst building a sustainable 
business for the long term.’ This reflects 
a commitment that the Company’s 
operations will consider the impact on the 
community and the environment, both now 
and into the future. 

Find out more:

Being a Responsible 
Business page 60

Our Business  
Model page 16

Strategy in action 
page 26

Find out more:

Directors’ Report 
page 124

Being a Responsible 
Business page 60

Our Business  
Model page 16

Proposed development of a separate entity

In April the Board received a strategy review 
update which included the proposal to develop 
a separate entity, to allow for the development 
and consideration of potential new products 
that might be beneficial to the Group and its 
stakeholders in the future. The Board noted that 
the primary purpose of setting up the proposed 
entity was for the benefit of customers by giving 
them access to more financial products and 
services that were appropriately priced and would 

be offered with excellent customer service.  
The proposal was also determined to be consistent 
with the Group’s goal of product diversification. 

In October 2019, the Board approved the proposal 
and agreed that setting up the strategic entity to 
develop new products would benefit customers 
and would create long term value for the Group, 
which in turns creates value for customers, staff 
and shareholders. 

Admiral Group plc · Annual Report and Accounts 2019

23

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional Information 
 
 
How we do it – Our Strategy

The underlying strategy for Admiral remains unchanged and is highly focused on building customer-centric, sustainable businesses 
for the long-term. We strive to keep doing what we’re doing, and do it better year after year. The Board and senior management team 
undertake a focused annual review of our strategy and our approach, as well as a consideration of potential challenges and risks. 

Investing in our Core
Ensure Admiral remains one of, if not, the best insurers in the UK.

Strategic Objective

Risk  
Reference

2019 Progress

Sustained Competitive Advantage

Maintain our focus on efficient claims 
management and pricing to underwrite profitable 
business, a cost-conscious culture and great 
customer service.

Continued Growth and Profitability

Profitably grow our UK private Motor and 
Household insurance operations.

Continued Product Development

Maximise the value of our core business and lay the 
foundation for future growth with new products.

1

2

3

•  Market leading combined ratio
•  Voted Best Motor Insurer for the 7th year in a row, and  

Best Insurance Provider – Customer Service for the 2nd year  
in a row in the Personal Finance Awards 2019

•  Continued Defaqto five star rating on UK Insurance products

•  Maintain strong performance of our UK Insurance business

•  Respond to market conditions through effective pricing and growing  

at the right time

•  Continue to be an efficient business with a focus on expenses and costs

•  Disciplined, rational approach to growth and prioritising 

•  Continue to take advantage of growth opportunities in UK Motor  

profitability

•  Household Insurance grows to more than one million customers

and Household

•  MultiCover and MultiCar growth

•  Strengthening foundations in short-term Van Insurance 

businesses, resulting in continued growth

•  Leading telematics provider
•  Voted Best Home Insurer in the 2019 Insurance Choice Awards
•  6% improvement in customer net promotor score (NPS) 
•  MyAccount online servicing further enhanced, increasing the 
number of customers who reach us through digital channels

Investing in our future
Demonstrate that Admiral can be a great insurer beyond the UK and develop sources of growth and profits beyond insurance.

Comparison

Develop websites that allow consumers to 
compare a range of general insurance, financial 
services and other products.

International Insurance

Develop profitable, growing, sustainable insurance 
businesses that mirror the UK model.

New Product Diversification

Develop a competitive advantage in products   
in insurance and beyond.

4

5

6

•  Formed Penguin Portals platform combining Comparison 

businesses outside the US to allow for greater learning and 
synergies

•  Overall, customers grew by 16% across our International 

Insurance businesses
Improvements in digital and self-service offering for customers

• 

•  Launch of niche Household Insurance product in France,  

named ‘Homebrella'

•  Growth of Loans business in UK, with lower losses

Ensure Admiral remains a great place to work 
At Admiral, we have created an environment where our employees look forward to coming to work and providing great 
service to customers. As responsible employers we aim to create an inclusive working environment and to support 
our employees wherever possible.

•  Focus on customer retention by putting customers at the front  

of all that we do

• 

Identify and develop new products for customers that add value

•  Take advantage of new technologies to improve our customers' 

experience, including improved digital and self-service offering

•  Continue to maximise and leverage data-based decision making

•  Continue to develop and grow a multi-product strategy in  

Europe and beyond

•  Continue to provide a platform that attracts customers  

and improves the customer experience

•  Continue our path towards long-term value creation in Europe and the US

• 

In the US, continue to focus on attracting customers that stay with  

us in the long term, using technology to improve efficiencies and 

protecting margins

•  Further develop Admiral Loans and offer UK customers a better  

range of products and an improved online buying experience

•  Launch of L’olivier Household insurance in France

People Driven Workplace 

Motivating our people to do things better for our  
customers and the wider community, leading 
to better service and good returns for our 
shareholders

•  Listed in the Sunday Times Best Big Companies to Work For Ranking for 

•  Build on our strong track record of encouraging diversity across the Company

the 20th year in a row

•  Continue to develop our people by offering opportunities for training and 

•  Named 1st in the Sunday Times Best Big Companies to Work For in 2019

development, as well as providing interesting career opportunities

•  3rd Best Large Employer for Women in the UK (Great Place to 

•  Continue to encourage and respond to employee feedback and improve

Work) for the 2nd year in a row

•  Over 200,000 online courses and almost 1,000 classroom sessions 

completed by UK employees in 2019

•  Ensure our people enjoy coming to work

24

Admiral Group plc · Annual Report and Accounts 2019

Principal risks have been considered against each of our strategic 
objectives. For more information on Principal Risks and Uncertainties, 
please refer to page 66.

2020 Focus

KPIs (Financial and non-financial)

•  Maintain strong performance of our UK Insurance business

•  Respond to market conditions through effective pricing and growing  

at the right time

•  Continue to be an efficient business with a focus on expenses and costs

£597.4m

UK Insurance profit (Group’s share of 
profit before tax)

•  Disciplined, rational approach to growth and prioritising 

•  Continue to take advantage of growth opportunities in UK Motor  

profitability

•  Household Insurance grows to more than one million customers

and Household

•  MultiCover and MultiCar growth

•  Focus on customer retention by putting customers at the front  

of all that we do

• 

Identify and develop new products for customers that add value

•  Take advantage of new technologies to improve our customers' 
experience, including improved digital and self-service offering

•  Continue to maximise and leverage data-based decision making

•  Continue to develop and grow a multi-product strategy in  

Europe and beyond

•  Continue to provide a platform that attracts customers  

and improves the customer experience

•  Overall, customers grew by 16% across our International 

•  Continue our path towards long-term value creation in Europe and the US

• 

In the US, continue to focus on attracting customers that stay with  
us in the long term, using technology to improve efficiencies and 
protecting margins

•  Further develop Admiral Loans and offer UK customers a better  
range of products and an improved online buying experience

•  Launch of L’olivier Household insurance in France

5.38m

UK Motor and Household 
customer numbers 

16%

increase in UK Van customers

8%

increase in Comparison Quotes

1.42m

International Insurance customers 

52%

growth in loans balances, with lower loss 
of £8.4m (2018: loss of £11.8m) 

Sustained Competitive Advantage

•  Market leading combined ratio

•  Voted Best Motor Insurer for the 7th year in a row, and  

Best Insurance Provider – Customer Service for the 2nd year  

in a row in the Personal Finance Awards 2019

•  Continued Defaqto five star rating on UK Insurance products

Maintain our focus on efficient claims 

management and pricing to underwrite profitable 

business, a cost-conscious culture and great 

customer service.

Continued Growth and Profitability

Profitably grow our UK private Motor and 

Household insurance operations.

Continued Product Development

•  Strengthening foundations in short-term Van Insurance 

Maximise the value of our core business and lay the 

foundation for future growth with new products.

businesses, resulting in continued growth

•  Leading telematics provider

•  Voted Best Home Insurer in the 2019 Insurance Choice Awards

•  6% improvement in customer net promotor score (NPS) 

•  MyAccount online servicing further enhanced, increasing the 

number of customers who reach us through digital channels

Develop websites that allow consumers to 

compare a range of general insurance, financial 

synergies

•  Formed Penguin Portals platform combining Comparison 

businesses outside the US to allow for greater learning and 

Comparison

services and other products.

International Insurance

Develop profitable, growing, sustainable insurance 

businesses that mirror the UK model.

Insurance businesses

• 

Improvements in digital and self-service offering for customers

New Product Diversification

Develop a competitive advantage in products   

in insurance and beyond.

•  Launch of niche Household Insurance product in France,  

named ‘Homebrella'

•  Growth of Loans business in UK, with lower losses

1

2

3

4

5

6

People Driven Workplace 

Motivating our people to do things better for our  

customers and the wider community, leading 

to better service and good returns for our 

shareholders

•  Listed in the Sunday Times Best Big Companies to Work For Ranking for 

•  Build on our strong track record of encouraging diversity across the Company

the 20th year in a row

•  Continue to develop our people by offering opportunities for training and 

•  Named 1st in the Sunday Times Best Big Companies to Work For in 2019

development, as well as providing interesting career opportunities

•  3rd Best Large Employer for Women in the UK (Great Place to 

•  Continue to encourage and respond to employee feedback and improve

#1

Best Big Company to Work For 
(UK) in 2019

Work) for the 2nd year in a row

•  Over 200,000 online courses and almost 1,000 classroom sessions 

completed by UK employees in 2019

•  Ensure our people enjoy coming to work

Admiral Group plc · Annual Report and Accounts 2019

25

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationOur Strategy in Action

Risks that could impact investing in our core include: 

•  Reserving Risk in the UK and 

•  Erosion of competitive advantage  

•  Reliance on the UK Comparison channel 

international insurance 

in UK Motor Insurance

•  Premium Risk and Catastrophe Risk

•  Potential diminution of other revenue

•  Reduced availability of co-insurance  

•  Failure of geographic and/ or product 

and reinsurance arrangements 

diversification 

•  Counterparty Risk

•  Market Risk

•  Operational Risk

•  Legal and Regulatory Risk

Investing in our core

Investing in our core for sustained competitive advantage 

We constantly look at efficiencies and improvements in order to support our position as a market leader of products and 
services. One area of growing significance in 2019 included digital and self-service.

In 2019, we worked hard to increase 
the digital contact options available 
to our customers and have seen 
over a 70% uplift in the percentage 
of customers who contact our 
customer services department 
digitally. This includes expanding 
our webchat capabilities, and in 
2019 we have seen over a 170% 
increase in the number of customers 
who contact our customer services 
department via this channel. 

In 2019, we enabled Admiral 
customers to instantly update more 
of their policy and payment details 
online through the MyAccount 
portal. This is a continuation of our 
journey into true self-service and 
we will continue to offer additional 
self-service options in the future. 
MyAccount has been used more 
and more by customers, with a 60% 
uptake in the volume of online self-
service amendments made in 2019.1

1 

Source: Management Information

Investing in our core for continued growth

We launched our Household business in the UK in 2012, with the ambition to deliver growth and profits beyond Car Insurance 
in the UK. In December 2019, less than seven years later, we were delighted to welcome our one millionth customer on cover!

During this seven-year period, 
we also answered more than 4.2 
million customer calls, were voted 
as the Best Home Insurer in 2019 
in the Insurance Choice Awards 
and launched a Landlord Insurance 
product in 2019. Looking ahead, 
we aim to build upon the successes 
of our MultiCover product and 
InstaQuote (quick quote) channel.

In 2008, Henry Engelhardt, then  
CEO of Admiral Group, commented 
that ‘Our strategy is simple: 
continue our profitable growth in 
the UK and take what we know and 
do it elsewhere.’ 

Today, we can certainly attribute 
a proportion of our success to our 
‘test and learn’ culture, further 
demonstrated in 2019 with the 
launch of our niche Household 
insurance offering in France under 
the brand ‘Homebrella.’

26

Admiral Group plc · Annual Report and Accounts 2019

Risks that could impact investing in our future include:

•  Reserving Risk in the UK and International Insurance 

•  Reliance on the UK Comparison channel 

•  Reduced availability of co-insurance and reinsurance 

•  Credit Risk

arrangements 

•  Failure of geographic and/ or product diversification 

•  Operational Risk

•  Legal and Regulatory Risk

 Investing in our future

Comparison Platforms

In 2019, we brought our comparison businesses outside the US together under the management of one organisation named 
Penguin Portals2 – creating the largest network of comparison businesses for financial services.

From a strategic perspective, 
this will enable us to realise 
operational synergies, 
particularly with regard to 
our use of technology. The 
ultimate objective is to provide 
transparency on available 
products which will help our 
customers make decisions and 
improve their experience.

Penguin Portals has both the 
advantage of understanding 
the needs and expectations of 

local markets, and access to 
global data-insights to identify 
shared opportunities for 
success across geographical 
borders. The Group will also be 
able to leverage experience 
gleaned from the launch of 
Confused.com in 2002, the first 
comparison platform in the UK.

2 

 Penguin Portals network brings 
together Confused.com, Rastreator.
com, LeLynx.fr, Rastreator.mx, 
Tamoniki.com, GoSahi.com

Building on Economies of Scale 

Within our International Insurance operations, 2019 was a year of building on our competitive advantages, collaborating 
closely with each other and improving a range of online functionality features. 

ConTe, Admiral Seguros, L’olivier 
and Elephant all made strides with 
their respective digital offerings 
by increasing the range of features 
available to customers3. 

During the year, all our International 
Insurance businesses allowed 
customers to purchase polices 
online and to download policy 
documents without speaking to a 
customer service representative. 
These developments in functionality 
improved the overall satisfaction 
scores of our customers in these 
markets4, and we expect the trend to 
further improve expense efficiencies 
in the longer term.

Meanwhile in the UK, our loans 
business (AFSL) announced that they 
would be running an Open Banking 
trial for referred customers. This trial 
is helping us understand customer 
appetite for sharing their information 
through Open Banking and will also 
help our credit risk and pricing team 
review new sources of data to see 
how predictive of risk it is. 

Looking ahead, AFSL aims to continue 
developing their risk selection, 
product development and expense 
control processes. Additionally, 
AFSL trains and develops employees 
to help improve the customer 
experience and take-up rates  
for successful applicants.

3 

 See page 21 of HY19 Results Presentation  
‘Expanding on the functionality’

4 

 NPS improvement scores (Management information)

Admiral Group plc · Annual Report and Accounts 2019

27

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationChief Executive’s Statement

“ Consistently happy staff, consistently happy 
customers. Reassuringly stable outcomes,  
that are fundamental to our relentless  
forward momentum; a momentum fuelled  
by a sustainably healthy culture.”

The combination of a new decade and an 
imminent, if not immediate, change of 
leadership at Admiral provides me with a 
valid excuse to comment across a longer 
time period than a typical CEO statement 
in an annual report

But I did love “going like a freight 
train”. A freight train – not racy, not 
glamorous (who needs a glamorous 
insurance company); but progressing 
ever onwards with a relentless, 
implacable forward momentum.

Almost a decade ago, my predecessor, 
Henry, with his inimitable talent for 
a colourful phrase to light up a CEO 
statement, described the Company as 
a “snowball going like a freight train – 
downhill” (2010’s CEO statement). I know 
I’m not alone in having enjoyed Henry’s 
CEO statements, with his penchant 
for colourful, often gastronomic, 
analogies. I confess, however, in this 
instance, I might have avoided both 
“snowball” – with associations of fragility 
and transience – and “downhill” – with 
associations of, well.. “downhill”; neither 
of which entirely reassured on the 
sustainability of Admiral’s model. 

That relentless forward momentum has 
seen us grow, year in year out, over the 
decade with the number of customers 
we serve growing from 1.9 million to 7.0 
million overall, and from just over 100k 
to 1.4 million beyond the UK, while also 
growing our profits from £206 million 
to £526 million.

Did 2019 itself fit into this narrative of 
relentless momentum? 

Very much so. In so many ways. 

It was a year which saw profits exceed 
£500 million for the first time, on the back 
of substantial reserve releases. We crossed 
the million mark in household policyholders 
and sold our first household policy beyond 
the UK. By year end, we had almost sold 
our 100,000th loan (and have, at time of 
writing, done so). We believe (hard to prove 
it) we have become the biggest (non-fleet) 
van insurer in the UK, only 2.5 years after 
starting to underwrite van insurance. 

28
28

Admiral Group plc · Annual Report and Accounts 2019
Admiral Group plc · Annual Report and Accounts 2019

Group Customers  
(2018: 6.51m)

6.98m

Group Turnover1  
(2018: £3.28bn)

£3.46bn

Group Profit Before Tax  
(2018: £479m)

£526m

It is a source of huge satisfaction to 
me, as I contemplate the end of my 
period of stewardship of Admiral, that 
I will leave a wonderful Company in the 
hands of a wonderful top management 
team in Geraint, Cristina, Scott & Elena, 
very ably supported by great leaders 
running important subsidiaries and key 
Group functions. They are collectively 
more than capable, of not just sustaining, 
but also of evolving, Admiral’s potent 
culture. And I am particularly glad that, 
in Milena, I have a successor who has the 
intelligence, the values, the track record 
and the clarity of vision to take on the role 
of Group CEO; to reinterpret the culture, 
to maintain its relevance over the next 

decade; to reinforce the elements that 
remain key to our future success; and, 
equally importantly, to set aside elements 
that will inevitably slip past their  
sell-by date. 

Thereby ensuring that Admiral will 
continue to “go like a freight train” 
in the years to come.

David Stevens, CBE
Group Chief Executive Officer
4 March 2020

Alongside this rapid progress on many 
fronts, some data points were stubbornly 
stable. The number of consecutive years 
amongst the top performers in the “Best 
Places To Work” only nudged up from 
19 years to 20.

The percentage of staff saying they are 
proud to work for Admiral was stuck in 
a narrow band in the mid-90’s. As was 
the percentage of customers who said 
they wanted to renew with Admiral 
following a claim.

Consistently happy staff, consistently 
happy customers.

Reassuringly stable outcomes, that are 
fundamental to our relentless forward 
momentum; a momentum fuelled by a 
sustainably healthy culture:

•  A culture that, in many different ways, 

attracts and retains people, at all levels, 
who are simply better at their jobs than 
most of their peers in the industry

•  A culture that respects and promotes 

a set of fundamental skills in risk 
selection, claim handling, customer 
support and expense control that are 
core to success in insurance

•  A culture that emphasises the long 

term over the short term; long-term 
prosperity ahead of short-term 
financials; a sustainable balance in 
the outcomes for staff, customers 
and shareholders

1. 

 Alternative performance measure (APM) – refer to 
Glossary for definition and explanation, and to note 
13 for reconciliation to Financial Statements

Admiral Group plc · Annual Report and Accounts 2019

29

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional Information2019: A Year in Pictures

JAN

New European Insurance Hub
Following Brexit, our new European Insurance Hub (AECS) 
began trading in January 2019, providing underwriting 
services for our European businesses.

We’re number one! 
We were named the Best Big Company to Work For in the UK  
at the Sunday Times Best Companies Awards.

FEB

MAR

Sponsorship of the Newport Half Marathon
2019 marked Admiral's 6th year sponsoring the Newport Half 
Marathon, an event which helps to raise funds for St David's 
Hospice care in South Wales.

Admiral Rewards is launched
Admiral Rewards helps our customers pay for their insurance 
premiums via cash rewards from thousands of big-name brands.

APR

MAY

Festival of Rugby 
In May, Admiral and the Welsh Rugby Union hosted a Festival 
of Rugby, a fun filled afternoon of rugby activities for over  
200 children.

Our managers go on the phones 
Renewals Operations Managers took to the phones to better 
understand the complexities that frontline employees face 
and to look for ways in which we can improve.

JUN

30

Admiral Group plc · Annual Report and Accounts 2019

JUL

Launch of Landlord Insurance 
With a growing demand and a clear market gap, Admiral’s 
Household team developed a brand-new product launched in 
July: Landlord Insurance.

Homebrella Insurance launch 
This year we expanded our product portfolio in France 
with the roll out of ‘Homebrella’ our niche household 
insurance product.

AUG

SEP

Admiral sponsors Swansea Bay’s 10K Run 
In September, over 150 employees took part in the Admiral 
Swansea Bay 10K run, an event which has become a firm 
fixture in the UK's running calendar.

Customer Care Week Celebrations 
We celebrated National Customer Service Week in October, 
highlighting ways in which different departments all 
contribute to the service that we provide.

OCT

NOV

Admiral's 1st Active Awards 
December marked the first ‘Admiral Active Awards’ to 
celebrate how staying active can contribute to teamwork, 
better physical and better mental health.

UK Household Insurance reaches 
one million customers
In December our UK Household Insurance team reached 
one million customers on cover, a testament to our long-
term sustainable approach to growth. 

DEC

31

Q&A with David, Milena, Geraint and Cristina

with David, Milena, Geraint and Cristina

Our people are shareholders in the business, and are highly 
motivated to improve processes, better serve customers,  
as well as maintain a culture of cost efficiency.

It is thus difficult to say with certainty that 
market prices are turning, and to what 
extent – although early signs do seem to 
show a slight increase overall which would not 
be surprising given the claims inflation the 
market has experienced.

This was a particularly strong set 
of results with another record 

profit and record dividend – what are 
the drivers, and can we expect similar 
performance in the future? [Geraint]

The UK Motor expense ratio has 
increased in 2019 – what are the 
drivers, and are you able to maintain 
your competitive advantage for expense 
efficiency in the market? [Geraint]

Admiral has always had a very cost-
conscious culture, and that has not 

changed. Our employees are shareholders 
in the business, and they understand the 
importance of maintaining our competitive 
advantage which includes expense efficiency.

This was a very strong set of results, 
mainly driven by exceptional reserve 

The main driver for the expense ratio increase 
was external levies, particularly the FSCS levy.

releases in UK Motor due to better than 
expected development of prior years. The 
main factor contributing to this result is the 
increased Ogden certainty (rate was set at 
-0.25% in August 2019 for up to five years 
after several years of uncertainty) which led 
to an increased speed of large bodily injury 
settlements in the latter part of 2019. 
In addition, we were able to settle a few 
unusual large claims in 2019 which resulted  
in substantial releases. 

Although this was an exceptional year for 
reserve releases, the strong performance also 
reflects a rigorous and prudent approach to 
underwriting and reserving. The margin held 
within the reserves remains consistent and 
strong year-on-year.

I cover the breakdown of the results in more 
detail in my CFO commentary on page 34. 

In addition, we have invested internally to 
strengthen our technology, analytics and 
cyber capabilities for the future. This also 
includes an investment in skilled staff to 
better service our customers and strengthen 
our IT capabilities.

As customer needs change with a desire 
to do more business online, Admiral 
continues to work on enhancing digital and 
online capabilities and the underlying IT 
infrastructure. This strategy inevitably leads 
to an investment in the early phase, but we 
hope to reap the rewards in the medium to 
long term as more customers use our online 
platform. Ultimately our objective is to 
increase conversion, offer better customer 
experience, and improve efficiencies.

2019 was another challenging year 
for pricing and claims inflation in the 

UK Motor market – have we reached the 
turning point, how has Admiral reacted, 
and what are your expectations for 
pricing in 2020? [Cristina]

Although there are potential early signs 
of a turn in the cycle towards market 

prices increasing, there are also several 
moving pieces that lead to uncertainty. 

Claims inflation experienced in recent 
years continued in 2019, particularly for 
damage claims and Large Bodily Injury (BI). In 
addition, the increase in the cost of excess of 
loss reinsurance creates additional pressure 
for prices to increase. 2019 also saw clarity 
in the Ogden rate, which was announced 
slightly less favourably than expected 
and was set for up to five years at -0.25% 
(previously at -0.75%).

Admiral prioritised margin over volume in 
2019, and given these market pressures, 
increased prices throughout the year.

The above-mentioned factors are likely to 
impact prices in 2020, however there are 
also elements which may influence prices 
in the opposite direction. From a regulatory 
perspective, the focus is on the customer, 
where whiplash claims are likely to result in a 
decrease in average premiums as the hoped-
for savings are passed on to consumers. In 
addition, the FCA are conducting a market 
pricing study to ensure customers are not 
penalised for loyalty and are fairly priced 
– the outcome of the study is expected in 
the first half of 2020, and may put pressure 
on some insurers to adjust, and potentially 
lower premiums for some or all of their 
customer base. 

32

Admiral Group plc · Annual Report and Accounts 2019

David 
Stevens, CBE

Milena 
Mondini de 
Focatiis

Geraint 
Jones

Cristina 
Nestares

This commitment to have a wider positive 
impact has continued to be an important part 
of the business in 2019, and we have taken 
several steps forward – for example, with the 
formalisation of our Employee Consultation 
Group to create a platform for employees 
to engage with management and Board, the 
creation of a Climate Change project working 
group to consider the impact of Climate 
Change, a formalised Responsible Investment 
policy, and continued efforts to engage with 
the Community and provide a platform for 
employees to give back. 

We are very proud to create a working 
environment where our people feel 
motivated and engaged to come to work –  
as we believe that people who like what they 
do, do it better. From this perspective, being 
named as the Best Big Business to Work for 
in the UK by the Sunday Times in 2019 was a 
real honour. 

Our Corporate Social Responsibility report 
covers further initiatives that we are working 
on in more detail – you can find this on our 
website.

David, on the US, do you believe 
Elephant has achieved enough in 

2019, especially given the loss ratio 
deterioration and impairment? [David]

A lot has been achieved in 2019 
in Elephant, our US insurer. The 
technology we deploy in the US is arguably 
the most advanced in the Group, and the 
technology team the most agile. We offer, 
and our policyholders regularly use, a wider 
array of self-service options. We know from 
feedback from distribution partners that our 
click-to-sale ratio is industry leading, on the 
back of a very effective online and offline 
journey. Our customer satisfaction ratings 
continue to climb month after month. 

However, the financial outcome has been 
less satisfactory, partly because of loss 
ratio challenges and partly because of a 
cyclical increase in competitor marketing 
spend. We have responded to the former 
by aggressive pricing action, which has 
paused our growth. These factors, along with 
Admiral’s instinctive conservatism and the 
use of shorter-term projections (five-year 
cash flows) have led us to a write down in the 
carrying value of the US insurance business.

Milena, you have recently taken 
leadership of both the UK and 

EU insurance business – what are the 
potential synergies? [Milena]

We conducted a Group strategic review 
in 2019, which I was very involved in as 

the strategy of the UK and European business 
is fundamental to the long-term future of 
the Group. The outcome of this review was a 
reinforcement of our core competencies as 
we continue to strengthen the foundations 
in each of these businesses. At the same 
time, we continue to focus on the future 
both from the perspective of keeping up 
with various trends such as technology and 
ways of working, and product diversification 
to drive growth. 

In all of these areas, the potential synergies 
for learning and transferring skills are high 
across the UK and European businesses, and 
we will continue to focus on building our 
digital and online self-service capabilities 
as well as take advantage of new product 
opportunities in a test and learn environment 
until we are confident of the relevant 
potential.

In addition, I strongly believe that the power 
of the team is greater than the individual, 
and so the European CEOs and I have worked 
together closely and focused on transferring 
learning and leveraging operational synergies 
over the past few years. This has resulted in 
several initiatives such as the team in ConTe 
(Italy) sharing their sophisticated fraud 
capabilities, and the establishment of a team 
that supports information technology across 
the European businesses. The UK forms an 
extension of this, where key learnings from 
our core and most developed business are 
transferred to our smaller operations, and 
vice versa.

There has been an increased 
focus on ESG and Sustainability 

in the past year or so – what is Admiral 
doing to ensure a sustainable business 
with a positive impact on the wider 
environment? [David]

Admiral has always been committed to 
running a business that is sustainable 

over the long term. This includes having 
a positive impact on all our stakeholders 
including our customers, people and 
shareholders, as well as our partners and the 
wider community and environment. The Board 
remains committed to good governance 
practices and has ensured adherence to the 
Corporate Governance Code. 

Admiral Group plc · Annual Report and Accounts 2019

33

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationChief Financial Officer’s Review

“ Admiral of course is (and I believe always should 
be) consistently prudent in setting reserves and 
normally expects significant releases, but 2019  
has been well above average.” 

Group share pre-tax profit £m

£m

UK Insurance 

International Insurance 

Comparison 

Admiral Loans

Share scheme cost

Other

Profit 

2019

597

(1)

18

(8)

(53)

(27)

526

2018

556

(1)

9

(12)

(49)

(24)

479

Change

+41

–

+9

+4

(4)

(3)

+47

A headline 10% increase in pre-tax profit – to a new record level – is a really 
pleasing result, and so I’ll start my review by looking at what’s driving that 
very positive move.

The standout item is the £41 million improvement in UK Insurance profit.  
£11 million of that comes from an improved household result (more below).  
UK Motor profitability moved ahead by around £30 million to £591 million. 

When trying to assess the change, it’s important to remember that the 
Ogden Discount Rate (see page 38 for more detail) has distorted both years’ 
results. Firstly, 2018 was positively impacted (£66 million) when we changed 
our assumption of the rate ahead of its announcement from -0.75% to 0% 
at year end. When the new rate (-0.25%) was announced (mid-2019), 2019’s 
result took a hit of around £33 million to adjust for our slight optimism. That 
means that the underlying profit move is bigger than the £47 million in the 
table above, though the changes in the Ogden rate during the period make 
meaningful comparison difficult. Thankfully we should see some stability in 
Ogden in the coming years. 

What is clear is that UK Motor profit is materially higher in 2019 than prior 
years. That has been driven by unusually high UK Motor reserve releases 
that resulted from improved reserve estimates across a number of years. 
This in part is due to some ‘unclogging’ of large claims settlements caused 
by the recent certainty, but also generally much more positive trends on big 
claims than we expected. Admiral of course is (and I believe always should be) 
consistently prudent in setting reserves and normally expects significant 
releases, but 2019 has been well above average (29% v 21% over the previous 
five years). Profit commission revenue was also well ahead of recent years.

34

Admiral Group plc · Annual Report and Accounts 2019

2019 revenue versus 2018

UK Insurance Profit  
Before Tax (2018: £555.6m)

International Insurance Profit/
Loss Before Tax (2018: £(1.1)m)

Comparison Profit  
Before Tax (2018: £8.8m)

£597.4m

£(0.9)m

£18.0m

To give an idea of quantum, if the reserve 
release for 2019 (defined as reserve 
releases on Admiral’s original net share of 
the business as a percentage of current 
year net premium revenue) was in line with 
the average of the prior five years, Group 
profit would have been around £430 million 
to £450 million. 

It’s also worth noting that the level of 
conservatism in the reserves (we usually 
think of it in terms of the margin above 
best estimate in percentage terms) 
is unchanged year-on-year. We were 
expecting it to reduce somewhat at 2019 
year end, but the scale and nature of the 
positive moves on the back years has led us 
to continue being as cautious as at the end 
of 2018 for the time being. 

We would expect (though can’t guarantee 
of course) significant releases again in 2020, 
though possibly not quite of the magnitude 
seen in 2019. We might expect the level of 
conservatism within the reserves to reduce 
if 2020 trends are a bit more usual.

A few other observations from the results:

•  Within the UK Insurance result above, 
our Household business made a profit 
of around £8 million. Still relatively 
small to the Group (it would be over 
twice as big if the cost of quota share 
reinsurance was excluded), but a decent 
£11 million or so improvement on 2018’s 
weather-impacted result. The business 
continued to grow nicely, with 17% more 
customers insured. We’re hoping for 
some improvement in the non-weather 
loss ratio in the coming years

• 

In contrast (and a bit disappointingly), 
the International Insurance result 
remained flat at a £1 million loss in 2019. 
This comprised a better European result 
(£9 million v £7 million) offset by a higher 
US loss (£10 million v £8 million). This 
four-point-higher-loss-ratio-driven US 
result is discussed further opposite, 
whilst the overall international result 
needs to be considered alongside a very 
healthy 16% growth in the number of 
active policies at year end

•  The Comparison segment produced a very pleasing (stellar even?) doubling of profit 
(£18 million v £9 million). Confused.com led the way and more detail on that is below. 
Revenue growth was also strong at 14%

•  Admiral Loans grew its outstanding balances to around £455 million (+52%) whilst 
revenue doubled. Importantly, headcount was basically flat, a nice insight into the 
efficiency of the business. The loss reduced to £8 million in line with expectation and 
arrears were also in line with plan

•  Finally, ‘other’ costs were up around £8 million on last year. The biggest component 
as you can see is the Admiral share scheme charge which increased (£49 million to 
£53 million) as a result of improved vesting assumptions (improved financial results 
and strong shareholder return) and the higher share price. We will also pay all our 
employees a cash bonus of £500 in recognition of the huge contribution to the Group’s 
strong 2019 results (around £6 million)

Further details on the numbers are set out throughout the strategic review section of 
the report. 

Highlight – Confused.com

Picking a highlight from such a strong set of results was reassuringly tough. Options 
included a good turnaround in UK Household profit (plus decent growth, surpassing one 
million customers), strong growth and an improved result at L’olivier in France, continued 
great progress in Admiral Loans (not forgetting the UK Motor profit). But there’s one 
standout for me, so let’s hear a bit more about Confused.com.

The improvement in performance under Louise and team’s leadership over the past two 
years has been stark:

Revenue 

Operating profit

Operating profit %

2017

2018

2019

2019 v 2017

£87.1m

£10.1m

12%

£95.1m

£112.7m

£14.3m

£20.4m

15%

18%

+29%

+102%

+50%

A number of factors have contributed to that very nice doubling of profit v 2017 – even 
more focus on profitability and cost efficiency, very notable improvements in marketing, 
customer experience and product. 

From a marketing perspective, brand awareness has significantly improved and, in 
particular, spontaneous awareness almost doubled in 2019. No doubt you’ll have enjoyed 
Confused.com’s sponsorship of the Rugby World Cup on TV whilst desperately hoping for 
a Welsh win (

) Marketing efficiency was also improved.

Confused.com’s product offering is better than it was two years back, as is the customer 
journey. Results from products beyond car insurance comparison have improved 
significantly.

Great work Louise plus Andy, John, Karen, Sam, Steve, Tamsin and the whole Confused.
com team!

Admiral Group plc · Annual Report and Accounts 2019

35

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationChief Financial Officer’s Review continued

Less pleasing – Elephant Auto

For balance and as hinted above, a 
disappointment in 2019 was the reversal 
in the trend of improving financials for 
Elephant Auto and associated write 
down of the carrying value in the parent 
company financial statements. 

The last few years have seen some great 
progress at Elephant. Some examples 
from 2019 include notable improvements 
in service levels (leading to a big increase 
in Net Promotor Score) and technology 
(online self-service as one example), 
launching a second brand and diversifying 
distribution channels, amongst others. 

But 2019 will probably be most 
remembered for a deterioration in loss 
ratio (2019 underwriting year is projected 
around 77% v 74% for 2018 at the same 
point of development) when we were 
expecting the opposite. Much action is 
being, and has been, taken (including 
underwriting rule changes and significant 
rate increases) and improving the loss ratio 
will continue to be a (or actually, the) major 
area of focus in 2020. Some additional 
conservatism has also been built into the 
booked reserves at the end of 2019.

Partly because of the result being worse 
than plan, we changed to using shorter-
term projections for the carrying value 
impairment test. Whilst we remain 
confident that Elephant’s result will 
improve in the short term, and the 
business will go onto profitability in the 
(ideally) not too distant future, this led us 
to conclude that further impairment to 
the carrying value was required and a £66 
million charge was taken in the 2019 parent 
company accounts. 

I have faith in our team in Richmond to 
improve the results in 2020 (no pressure 
Alberto!).

Finally, I should also give an update on the 
status of our internal capital model. Our 
team has continued its intensive work, with 
key tasks during 2019 including remediation 
of previous findings and having the updated 
model retested, by independent internal 
and external validators. Positively, none 
of that work has moved the overall capital 
position materially.

In terms of next steps – we expect to move 
into a pre-application phase with the PRA 
and Gibraltar regulators in the middle of 
2020. That process involves an assessment 
of our application against the requirements 

and can last six months. After that there 
would be a further number of months for 
us to fix any issues that came out of that 
review. Then we’d be in a position to make 
a formal application, and realistically we’d 
now expect that to be in 2021.

In March 2016’s CFO statement I counted 
myself very lucky to have worked for 
Admiral’s first CEO, Henry Engelhardt, who 
was about to retire after a reasonable 
25 year shift in charge. The exact same 
sentiment applies to my current boss – 
Admiral’s second CEO and cofounder, David. 
We’ll pay fuller tribute when David actually 
steps down after the transition, so I’ll just 
say that I’m very delighted we’ve been 
able to name Milena as David’s successor. 
Having sat back-to-back to her for a year 
), I 
or so (occasionally getting a word in 
know she’ll do an amazing job as Admiral’s 
third CEO and I’m really looking forward 
to working with her and continuing to be 
part of Admiral’s leadership team for the 
foreseeable. Congratulations Milena! 

Geraint Jones
Chief Financial Officer
4 March 2020

Climate Change Project Group

In 2019, a Climate Change-Related 
Risks Project was initiated by the 
Board, to understand current 
and potential future risks arising 
from climate-related change, 
to understand disclosure and 
reporting requirements (as 
compared to current practices), 
and to ensure that there is 
appropriate governance around 
managing climate-related risks.

The project steering group consists 
of senior managers across the 
business, including our Group 
CRO, Group CFO, Head of Investor 
Relations and Head of Facilities, 
amongst others. Our Group 
Strategic Risk Lead drives the 
steering committee, ensuring that 
the group meets on a monthly basis, 
is updated on regulatory and market 
developments, and that the project 
progresses towards incorporating 

climate-related risks into business 
as usual risk management. The Chair 
of our Group Risk Committee is kept 
updated on related developments 
on an ad hoc basis, and the Admiral 
Group Board are to expect updates 
and progress updates as deemed 
suitable by the steering group. 

During the year, Admiral 
completed three climate change 
stress tests for submission to the 
PRA as part of the 2019 General 
Insurance Stress Test programme. 

Looking ahead, we intend to 
further investigate the impacts to 
claim costs, and the wider business 
and investment performance.

For more information relating to 
how the Group views risk relating 
to climate change please refer to 
page 97.

36

Admiral Group plc · Annual Report and Accounts 2019

Group Financial Review

Strategic Report

Company Overview

Corporate Governance

Financial Statements

Additional Information

“ The main driver of the strong growth in  
Group profit was a higher UK insurance result.”

2019 Group Overview

£m

Turnover (£bn) *1, *2

Underwriting profit including investment income*1

Profit commission

Net other revenue and expenses 

Operating profit

Group Statutory profit before tax

Group’s Share of profit before tax*1 

UK Insurance

International Insurance

Comparison

Loans

Other

Group’s Share of profit before tax*1

Key metrics:

Group loss ratio*1,*2

Group expense ratio*1,*2

Group combined ratio*1

Customer numbers (m)

Earnings per share 

Dividends 

Return on Equity*1

Solvency Ratio

2019

3.46

238.0

114.9

182.3

535.2

522.6

526.1

597.4

(0.9)

18.0

(8.4)

(80.0)

526.1

64.9%

23.7%

88.6%

6.98

148.3p

140.0p

52%

190%

2018

3.28

211.2

93.2

183.1

487.5

476.2

479.3

555.6

(1.1)

8.8

(11.8)

(72.2)

479.3

67.3%

22.9%

90.2%

6.51

137.1p

126.0p

56%

194%

2017

2.96

177.7

67.0

170.2

414.9

403.5

405.4

465.5

(14.3)

7.1

(4.4)

(48.5)

405.4

66.2%

21.5%

87.7%

5.73

117.2p

114.0p

55%

205%

*1  Alternative Performance Measures – refer to the end of this report for definition and explanation.
*2  See note 13 for a reconciliation of Turnover and reported loss and expense ratios to the Financial Statements.

Admiral Group plc · Annual Report and Accounts 2019

37

Group Financial Review continued

Key highlights of the Group’s 
result in 2019 are as follows:

Change in UK discount rate 
(‘Ogden’) 

•  Continued growth in turnover (£3.46 
billion, up 5% on 2018) and customer 
numbers (6.98 million, up 7% on 2018) 

•  Group’s share of pre-tax profits of 

£526.1 million (2018: £479.3 million) and 
statutory profit before tax of £522.6 
million (2018: £476.2 million)

•  The main driver of the strong growth in 
Group profit was a higher UK Insurance 
result, which benefitted from very 
positive development in prior years 
claims costs and elevated reserve 
releases and profit commission, partially 
offset by higher central costs

•  UK Insurance turnover and customers 

both increased by 2% and 4% 
respectively to £2.63 billion and 5.5 
million (2018: £2.58 billion and 5.2 
million), as the business continued 
to prioritise margin over volume by 
increasing rates ahead of the market

•  UK Household saw strong growth in 

turnover and customer numbers, with 
an improved result of £7.5 million 
(2018: £3.0 million loss) after more 
benign weather experience in 2019 in 
comparison to 2018

•  The European insurance businesses 
delivered a higher profit of £8.7 
million (2018: £6.4 million), offset by 
an increased loss in the US insurance 
business (£9.6 million in 2019 v £7.5 
million in 2018). The overall international 
insurance loss was £0.9 million (2018: 
£1.1 million loss).

•  The Comparison businesses recorded 
aggregate profits (excluding minority 
interests’ share) of £18.0 million (2018: 
£8.8 million), with the increase mainly 
driven by a very strong profit from 
Confused.com of £20.4 million (2018: 
£14.3 million) 

Following the announcement in mid-
2019 by the UK Government, the Ogden 
discount rate, which is used in setting 
personal injury compensation, was 
changed to -0.25% from the existing 
-0.75% rate that had been in place since 
February 2017. The change came into 
effect on 5 August 2019 and the -0.25% 
rate is expected to remain in place for up 
to the next five years. 

Admiral assumed a 0% rate in setting best 
estimate claims reserves at 31 December 
2018 and 2018’s pre-tax profit was 
positively impacted by £66 million as a 
result of the move from minus 0.75%. As 
a result of the actual rate being 25 basis 
points lower than the assumed 0%, 2019’s 
profit before tax is adversely impacted by 
around £33 million. 

Earnings per share

Earnings per share increased by 8% to 
148.3 pence (2018: 137.1 pence), with 
growth slightly lower than the pre-tax 
profit growth of 10% due to an increase in 
the weighted average number of shares. 

Dividends

The Group’s dividend policy is to pay 65% of 
post tax profits as a normal dividend and to 
pay a further special dividend comprising 
earnings not required to be held in the 
Group for solvency capital requirements 
including management internal risk 
appetite above the regulatory minimum. 

The Board has proposed a final dividend of 
77.0 pence per share (approximately £222 
million), split as follows: 

•  56.3 pence per share normal dividend, 

based on the dividend policy of 
distributing 65% of post tax profits; plus 

•  A special dividend of 20.7 pence per share 

This final dividend is 17% ahead of the 2018 
final dividend (66.0 pence per share), with a 
pay-out ratio of 90% for H2 2019. . 

The total dividend for the 2019 financial 
year is 140.0 pence per share, reflecting 
an 11% increase on 2018 and a 94% pay-
out ratio. 

The payment is due on 1 June 2020, ex-
dividend date 7 May 2020 and record date 
11 May 2020.

Return on equity

The Group’s return on equity was 52% in 
2019, lower than the 56% in 2018. Whilst 
the Group’s share of post tax profits 
grew by 9%, the Group’s share of average 
equity grew faster at 19% resulting in 
a lower overall return. The significant 
growth in profits in the second half of 
2019 contributed to the increase in the 
Group’s share of equity. 

Capital structure and  
financial position

The Group’s co-insurance and reinsurance 
arrangements for the UK Car Insurance 
business are in place at least until the end 
of 2020. The Group’s net retained share 
of that business is 22%. Munich Re will 
underwrite 40% of the business, through 
co-insurance (30%) and reinsurance 
(10%) arrangements, until at least the 
end of 2020. Extensions beyond 2020 are 
expected to be confirmed during the first 
half of 2020.

Similar longer-term arrangements are in 
place in the Group’s International insurance 
operations and the UK Household and Van 
businesses. 

The Group continues to manage its 
capital to ensure that all entities are able 
to continue as going concerns and that 
regulated entities comfortably meet 
regulatory capital requirements. Surplus 
capital within subsidiaries is paid up to  
the Group holding company in the form  
of dividends. 

The Group’s regulatory capital is based 
on the Solvency II Standard Formula, with 
a capital add-on to reflect recognised 
limitations in the Standard Formula 
with respect to Admiral’s business 
(predominantly in respect of profit 
commission arrangements in co- and 
reinsurance agreements and risks arising 
from claims including Periodic Payment 
Order (PPO) claims). 

The Group continues to develop its partial 
internal model to form the basis of future 
capital requirements and expects to enter 
the PRA’s pre-application process during 
2020. Formal application for regulatory 
approval to use the model is expected to 
follow in 2021. In the interim period before 
submission, the current capital add-on 
basis will continue to be used to calculate 
the regulatory capital requirement. 

38

Admiral Group plc · Annual Report and Accounts 2019

The estimated and unaudited regulatory Solvency II position for the Group at the date of this report is as follows:

Group capital position (unaudited)

Group

Eligible Own Funds (pre 2019 final dividend)

2019 final dividend

Eligible Own Funds (post 2019 final dividend)

Solvency II capital requirement*1

Surplus over regulatory capital requirement

Solvency ratio (post dividend)*2

£bn

1.42

0.22

1.20

0.63

0.57

190%

*1 

 Solvency capital requirement includes updated capital add-on which is subject to regulatory approval. 

*2  Solvency ratio calculated on a volatility adjusted basis. 

The Group’s capital includes £200 million 10 year dated subordinated bonds. The rate of interest is fixed at 5.5% and the bonds mature 
in July 2024. The bonds qualify as tier two capital under the Solvency II regulatory regime.

Estimated sensitivities to the current Group solvency ratio are presented in the table below. These sensitivities cover the two most 
material risk types, insurance risk and market risk, and within these risks cover the most significant elements of the risk profile. Aside 
from the catastrophe events, estimated sensitivities have not been calibrated to individual return periods. 

Solvency ratio sensitivities (unaudited)

UK Motor – incurred loss ratio +5% 

UK Motor – 1 in 200 catastrophe event

UK Household – 1 in 200 catastrophe event

Interest rate – yield curve down 50 bps

Credit spreads widen 100 bps

Currency – 25% movement in euro and US dollar

ASHE – long-term inflation assumption up 0.5%

Loans – 100% worsening in experience

2019

-23%

-1%

-2%

-5%

-8%

-3%

-3%

-3%

2018

-27%

-2%

-2%

-12%

-5%

-3%

-10%

-1%

The sensitivity to interest rates and long-term ASHE inflation is lower at the end of 2019, compared to the previous year end. This 
reflects a reduction in the assumption of the number of open claims that are expected to settle as periodic payment orders.

Taxation

The tax charge reported in the consolidated income statement is £94.2 million (2018: £85.7 million), equating to 18.0% of pre-tax profit 
(2018: 18.0%).

Investments and cash

Investment strategy

Admiral Group’s underlying investment strategy remains the same – the main focus is on capital preservation, with additional priorities 
including low volatility of returns, high levels of liquidity and appropriate matching of asset/liability duration and currency. All objectives 
continue to be met. The Group’s Investment Committee performs regular reviews of the strategy to ensure it remains appropriate.

Admiral’s investment approach evolved in two main ways during 2019:

•  Formal adoption of a responsible investment strategy which focusses on ensuring Environmental, Social and Governance criteria are 

considered within investment decision making

•  Widening the opportunity set of investments to achieve greater returns without material change in market risk capital allocated to 
investments. Examples included high quality (AAA) asset backed securities, private debt assets and global bond strategies, actively 
managed on a total return basis

Admiral Group plc · Annual Report and Accounts 2019

39

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationGroup Financial Review continued

Cash and investments analysis

£m

Fixed income and debt securities

Money market funds and other fair value instruments

Cash deposits

Cash 

Total

2019

1,957.8

1,160.2

116.5

281.7

3,516.2

2018

1,568.6

1,301.1

100.0

376.8

3,346.5

2017

1,493.5

1,074.3

130.0

326.8

3,024.6

Investment and interest income in 2019 was £35.3 million, a decrease of £0.7 million on 2018 (£36.0 million). 2019 investment income 
is negatively impacted by an accrual of £12.9 million relating to quota share reinsurance arrangements (2018: nil). Excluding this, 
investment and interest income in 2019 was £48.2 million, an increase of £12.2 million compared to 2018 due to higher average 
balances and an increase in the average rate of return in 2019, partly due to the changes noted above. Fixed income was increased  
by rebalancing other holdings, and new mandates including very high-quality asset backed securities and senior private debt.

The underlying rate of return for the year (excluding accruals related to reinsurance contract funds withheld) on the Group’s cash and 
investments was 1.4% (2018: 1.2%).

The Group continues to generate significant amounts of cash and its capital-efficient business model enables the distribution of the 
majority of post tax profits as dividends.

Cash flow

£m 

Operating cash flow, before movements in investments 

Transfers to financial investments

Operating cash flow

Tax payments

Investing cash flows (capital expenditure)

Financing cash flows 

Loans funding through special purpose entity

Net contributions from non-controlling interests 

Foreign currency translation impact

Net cash movement

Movement in unrealised gains on investments

Movement in accrued interest

Net increase in cash and financial investments

2019

518.1

(188.7)

329.4

(92.8)

(33.6)

(392.4)

85.9

1.6

6.8

(95.1)

34.6

41.5

169.7

2018

488.5

(248.8)

239.7

(55.6)

(23.9)

(346.8)

220.2

19.3

(2.9)

50.0

(26.6)

49.7

321.9

2017

617.6

(229.4)

388.2

(55.9)

(22.7)

(310.0)

–

–

0.6

0.2

11.2

37.0

277.8

40

Admiral Group plc · Annual Report and Accounts 2019

The main items contributing to the operating cash inflow are as follows:

£m 

Profit after tax

Change in net insurance liabilities 

Net change in trade receivables and liabilities 

Change in loans and advances to customers

Non-cash income statement items

Taxation expense

Operating cash flow, before movements in investments

2019

428.4

50.4

27.4

(168.7)

86.4

94.2

518.1

2018

390.5

176.6

14.9

(242.9)

63.7

85.7

488.5

2017

331.6

53.2

195.2

(65.2)

30.9

71.9

617.6

Net cash and investments have increased by £169.7 million or 5% (2018: £321.9 million, 11%). The main drivers include the Group’s share 
of increase in funding for the Admiral Loans business, increased tax payments in 2019 (due to timing) and increased dividend payments.

The Group’s results are presented in the following sections as:

•  UK Insurance – including UK Motor (Car and Van), Household, Travel

• 

International Insurance – including L’olivier (France), Admiral Seguros (Spain), ConTe (Italy), Elephant (US)

•  Comparison – including Confused.com (UK), LeLynx (France), Rastreator (Spain), Compare.com (US), Preminen (emerging markets)

•  Other Group Items – including AFSL (Loans)

Admiral Group plc · Annual Report and Accounts 2019

41

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationInsurance Review

“ Our 2019 strategy review has strengthened our belief that 
sustainable growth for Admiral Group will be achieved by 
building on our competitive  advantages and driving product 
diversification in all the countries in which we operate.”

Insurance Highlights

Group share of Profit  
Before Tax

£526.1m

(2018: £479.3m)

What an eventful year! I’m sure that 2019 
will remain particularly memorable for 
breaking the half billion profit record. In 
the UK, unusually high reserve releases 
in UK Motor was the driver, whilst the 
European operations showed a combined 
profit for the second year.

While in the UK, the theme was ‘discipline’ 
and we slowed growth in a high claims 
inflation environment, in Europe, the focus 
was ‘growth’ (still with discipline) in order 
to reach economies of scale and gather 
more data to improve technical results and 
customer outcomes. 

International Insurance  
turnover

International Car Insurance –
vehicles insured at year end

£623.6m

(2018: £538.7m)

1.42m

(2018: 1.22m)

Our 2019 strategy review has 
strengthened our belief that sustainable 
growth for Admiral Group will be achieved 
by building on our competitive advantages 
and driving product diversification in all 
the countries in which we operate. On 
both points, it has been great to witness 
stronger collaboration amongst our 
insurance businesses across the world  
over the past 12 months.

Most ongoing business priorities are 
similar in the different countries: a better 
digital experience for our customers, 
excellence in analytics, continuous 
improvements in technology and new 
product development, all enabled by  
new ways of working.

At the same time, we increased focus 
on product diversification, with a view 
to deploy our core competencies and to 
better serve our customers. 

In the UK, we saw our Household team hit 
a key milestone of one million customers, 
and continued growth in our Van and 
Travel Insurance businesses. In Europe, we 
expanded into the Household Insurance 
market with the launch of Homebrella in 
France, a renter focused product, prior to 
the launch of a fully-fledged renters and 
owner proposition in early 2020. 

Overall, 2019 was a good year focusing on 
what we do best, and what we do next – 
supported by a strong team and an even 
stronger focus to continue to build a long-
term business for the future.

Milena Mondini de Focatiis
Group CEO Designate
4 March 2020

Admiral Olympics
To encourage teamwork and collaboration across 
our European businesses (along with a little healthy 
competition!), the European operations decided to  
host the ‘Admiral Olympics’ in 2019. 

ConTe, Admiral Seguros, and L'olivier hosted 
tournaments across three office-based sports, 
namely ping-pong, darts, and table football. 

The best three players from each country 
were invited to Lille to play a tournament 
against their rivals. This was a great 
opportunity to build team spirit and spend 
time with colleagues in the other operations.

After a few nail-biting rounds, L'olivier 
narrowly swept into the lead, claiming victory. 
Well done to L’olivier!

42

Admiral Group plc · Annual Report and Accounts 2019

 
UK Insurance Review

“ This year's results are a new high for the business, as very 
strong back year developments have resulted in record 
releases and our highest ever recorded profits.”

UK Insurance Highlights

Group share of UK Insurance  
Profit Before Tax

UK Motor Insurance  
Profit Before Tax

UK Household Insurance  
Profit Before Tax

£597.4m

(2018: £555.6m)

£591.5m

(2018: £561.7m)

£7.5m

(2018: £3.0m loss)

One of the things I enjoy most about my 
role at Admiral is that I get an opportunity 
to visit the various sites we have across 
South Wales, Canada and India and to 
spend time with the people that really 
make this Company. And by that, I mean 
the people who sell our policies, talk to 
our customers, and most importantly help 
them when they need it most – whether 
that’s to get insurance for their new car or 
dealing with their needs if their home has 
been flooded.

It’s our people’s enthusiasm to come to 
work that makes Admiral’s culture a little bit 
different and makes it a great place to work, 
which drives forward our desire to improve 
the service and products we offer to 
customers. And ultimately, providing great 
service and keeping our customers happy 
(along with strong, disciplined underwriting 
capability, of course) drives and delivers our 
results each year.

This year’s results are a new high for 
the business, as very strong back year 
developments have resulted in record 
releases and our highest ever recorded 
profits. Whilst this release is much higher 
than we’ve seen in recent years and largely 
influenced by increased settlement speeds 
due to Ogden certainty, I believe that it also 
demonstrates our market-leading ability to 
price risks and our effective claims handling 
processes. 

Moving forward with automation and digital 
capabilities is fundamental if we’re to 
ensure that Admiral maintains its position 
at the forefront of the insurance market in 
the UK, and we’ve made strong strides this 
year that will help us into the future.

An example is the launch of our InstaQuote 
Household product. Throughout our history, 
we’ve recognised that our customers 
want quick, efficient and value-for-money 
services, which is exactly what this tool 
provides. It’s dramatically reduced the 
time taken to get a price, which makes life 
easier for the customer, and has helped us 
to break through the one million customers 
mark just seven years after launching! We 
also won the Moneyfacts Personal Finance 
Best Household Insurer award in 2019!

In addition to improving the Household 
customer journey, we’ve also been enhancing 
our Motor Insurance journey by opening 
more digital communication routes to 
help customers interact with us and make 
changes via the web and to register claims 
electronically. The traditional channels 
are still available, of course, but many 
of our customers (both young and old) 
favour quicker, more flexible channels of 
interaction, which have the added benefit  
of efficiency for us.

In the last couple of years, this increased 
investment has contributed to the slight 
increase in our expense ratio (albeit from 
a very low base, and with additional levies 
being the greatest contributor to the 
expense ratio increase in 2019). However, 
these changes leave us well placed to deal 
with the challenges and customer demands 
of 2020 and beyond. The development of 
digital channels and automating our back-
office processes are also important for the 
claims reforms (or Civil Liability Bill) that 
come into force in the second half of 2020, 
which should allow us to service claims 
under the lower cost regime and pass the 
savings to customers whilst maintaining our 
competitive advantage. 

Whilst on the topic of regulation and 
customers, we welcome the pricing study 
that is being undertaken by the FCA, 
particularly in relation to the household 
market where many customers’ policies 
have stagnated at a single provider and 
increased in price for many years. When we 
launched Confused.com in 2002, we saw 
that customers wanted pricing transparency 
and the best price, and the comparison 
channel has delivered most of our Motor 
and Household customers ever since. We’re 
therefore very pleased that changes to 
encourage customers to shop around (as 
most of our Motor and home customers 
already do) will provide Admiral with 
further opportunity to grow the Household 
customer base towards its second million!

In conclusion, I’d like to thank our people for 
their hard work in 2019 and our customers 
for their trust in us – as ultimately, we are 
here to serve our customers!

Cristina Nestares
CEO, UK Insurance
4 March 2020

Admiral Group plc · Annual Report and Accounts 2019

43

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationUK Insurance Review continued

UK Insurance financial performance 

£m 

Turnover*1

Total premiums written

Net insurance premium revenue

Underwriting profit including investment income*1

Profit commission and other income

Group’s share of UK insurance profit before tax*1

2019

2,635.0

2,321.7

533.2

257.4

340.0

597.4

*1  Alternative Performance Measures – refer to note 13 at the end of this report for definition and explanation

Split of UK Insurance profit before tax

£m

Motor

Household

Travel

Group’s share of UK insurance profit before tax

Key performance indicators

Vehicles insured at year end

Households insured at year end

Travel policies insured at year end

Total UK Insurance customers*1

2019

591.5

7.5

(1.6)

597.4

2019

4.37m

1.01m

0.09m

5.47m

2018

2,575.7

2,269.8

523.9

227.7

327.9

555.6

2018

561.7

(3.0)

(3.1)

555.6

2018

4.32m

0.87m

0.05m

5.24m

2017

2,354.0

2,098.0

491.6

206.2

259.3

465.5

2017

461.4

4.1

–

465.5

2017

3.96m

0.66m

–

4.62m

*1  Alternative Performance Measures – refer to the end of the report for definition and explanation. 

Key highlights for the UK Insurance business for 2019 include:

•  Modest growth in Motor customers but continued strong growth in Household with Admiral increasing rates ahead of the market 

throughout 2019 for Motor and maintaining rates for Household 

•  A 5% increase in UK Motor profit to £591.5 million (2018: £561.7 million) primarily as a result of increased reserve releases due to an 
increase in the speed of settlements of large bodily injury claims and increased certainty post the change in the Ogden rate in mid-2019

•  This is partially offset by an adverse change in the ‘one-off’ Ogden impacts (favourable impact in 2018, adverse impact in 2019). 

Refer to the UK Motor section below for further analysis of the underlying growth on key metrics such as loss ratio, reserve releases 
and profit commission

•  Household profit of £7.5 million (2018: £3.0 million loss) as a result of more benign weather experience in 2019

•  Travel Insurance product saw a lower loss of £1.6 million (2018: £3.1 million loss)

44

Admiral Group plc · Annual Report and Accounts 2019

UK Motor Insurance financial review 

£m 

Turnover*1

Total premiums written*1

Net insurance premium revenue

Investment income*2

Net insurance claims

Net insurance expenses

Underwriting profit including investment income*3

Profit commission

Underwriting profit and profit commission

Net other revenue*4

UK Motor Insurance profit before tax

2019

2,455.3

2,158.5

452.6

30.4

(164.7)

(74.7)

243.6

112.2

355.8

235.7

591.5

*1   Alternative Performance Measures – refer to the end of this report for definition and explanation.

*2 

Investment income includes £2.8 million of intra-group interest (2018: £0.7 million; 2017: nil).

*3   Underwriting profit excludes contribution from underwritten ancillaries (included in net other revenue).

*4   Net other revenue includes instalment income and contribution from underwritten ancillaries and is analysed later in the report. 

Key performance indicators 

£m 

Reported motor loss ratio*1,*2

Reported motor expense ratio*1,*3

Reported motor combined ratio

Written basis Motor expense ratio

Reported loss ratio before releases

Claims reserve releases – original net share*1,*4

Claims reserve releases – commuted reinsurance*1,*5

Total claims reserve releases

Other Revenue per vehicle

Vehicles insured at year end

2019

60.7%

19.1%

79.8%

18.5%

87.6%

£121.7m

£121.7m

£243.4m

£66

4.37m

2018

2,423.1

2,132.1

452.5

32.2

(189.2)

(72.0)

223.5

95.0

318.5

243.2

561.7

2018

63.5%

18.4%

81.9%

17.5%

88.1%

£111.4m

£109.6m

£221.0m

£67

4.32m

2017

2,246.9

2,001.5

433.2

32.6

(214.2)

(59.7)

191.9

64.7

256.6

204.8

461.4

2017

64.1%

16.2%

80.3%

15.8%

85.3%

£92.1m

£73.8m

£165.9m

£64

3.96m

*1  Alternative Performance Measures – refer to the end of this report for definition and explanation.

*2  Motor loss ratio adjusted to exclude impact of reserve releases on commuted reinsurance contracts. Reconciliation in note 13b.

*3  Motor expense ratio is calculated by including claims handling expenses that are reported within claims costs in the income statement. Reconciliation in note 13c.

*4  Original net share shows reserve releases on the proportion of the portfolio that Admiral wrote on a net basis at the start of the underwriting year in question.

*5 

 Commuted reinsurance shows releases, net of loss on commutation, on the proportion of the account that was originally ceded under quota share reinsurance contracts but 
has since been commuted and hence reported in underwriting profit rather than profit commission.

Admiral Group plc · Annual Report and Accounts 2019

45

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationUK Insurance Review continued

Key performance indicators continued

UK Motor profit increased by 5% during 2019 to £591.5 million (2018: £561.7 million) and vehicles insured rose very modestly to 4.37 
million (2018: 4.32 million), whilst the reported combined ratio improved to 79.8% (2018: 81.9%). Net insurance premium revenue was 
consistent with the prior period. The results were impacted by a number of factors:

•  The current period loss ratio was 87.6% (2018: 88.1%). As highlighted below, there are a number of offsetting movements that net 

to the overall improvement of 0.5 ppts1:

Reported Motor Loss Ratio

2018 

Prior period impact of Ogden change (-0.75% to 0%)

Change in underlying current period loss ratio

Change in underlying claims reserve release 

2019 (excluding Ogden change)

Add Impact of Ogden change (0% to -0.25%)

2019 

Current Period 
 Loss Ratio

Releases on  
Original Net Share

Reported  
Loss Ratio

88.1%

–

-1.5%

–

86.6%

+1.0%

87.6%

-24.6%

+4.0%

–

-8.7%

-29.3%

+2.4%

-26.9%

63.5%

+4.0%

-1.5%

-8.7%

57.3%

+3.4%

60.7%

•  The unfavourable Ogden change in 2019 (0% to -0.25%) increased the current period loss ratio by 1.0 ppt. Excluding this impact, 
the current period loss ratio is 86.6%, which can be compared to the 2018 ratio of 88.1% (both at Ogden 0%). The underlying 
improvement of 1.5 ppts reflects a slightly lower level of margin held above the projected ultimate outcome for the current 
accident year, when compared to 2018 at the same point. 

•  Reserve releases on Admiral’s original net share of business improved the reported loss ratio by 26.9 ppts in 2019. Excluding the 

adverse Ogden impact increases this to 29.3 ppts which is 4.7 ppts higher than in 2018 (24.6 ppts) and well above historical results. 
The underlying increase, after excluding the favourable one-off Ogden impact in 2018 is 8.7 ppts. 

•  This underlying improvement in the level of reserve release is unusually large and the main driver of the increase in reported profits. 
It is the result of a significant level of favourable development in ultimate projections of prior underwriting years which in turn can 
be broadly attributed to an increase in the speed of settlements in larger bodily injury claims following the confirmation of the new 
Ogden rate. 

•  Despite the significant level of reserve release (in both projected ultimate and financial statement loss ratios), the margin held 

above ultimate outcomes in the financial statement reserves remains both significant and prudent. In both absolute and relative 
terms, the aggregate level of margin held across current and prior underwriting years, remains consistent with that held at the end 
of 2018.

•  Reserve releases from commuted reinsurance and profit commission were higher in 2019, as follows:

£m

2018 

Prior period Impact of Ogden change (-0.75% to 0%)

Change in underlying commuted releases

Change in loss on commutation 

Change in underlying profit commission

2019 (excluding Ogden change)

Add Impact of Ogden change (0% to -0.25%)

2019 

Reserve releases 
– commuted 
reinsurance

Profit commission

109.6

-17.2

+11.3

+27.0

–

130.7

-9.0

121.7

95.0

-18.4

–

–

+44.5

121.1

-8.9

112.2

Total

204.6

-35.6

+11.3

+27.0

+44.5

251.8

-17.9

233.9

•  Releases on reserves originally reinsured but since commuted is higher at £121.7 million (2018: £109.6 million)

•  There are a number of offsetting underlying movements, including a lower impact of the accounting loss on commutation (2019: 
£4.9 million; 2018: £31.9 million) and an underlying improvement in the level of commuted releases in line with the favourable 
development noted above, offset by an unfavourable net impact of one-off Ogden changes in both years

•  The trend is similar for profit commission which improved to £112.2 million (2018: £95.0 million). Underlying profit commission 

improved by £44.5 million, primarily as a result of the favourable development of prior underwriting years

1  Refers to percentage points

46

Admiral Group plc · Annual Report and Accounts 2019

• 

Investment income was slightly lower than 2018 at £30.4 million (2018: £32.2 million) with an underlying increase of £11.1 million 
(due to both an increase in yield and growth in the asset base) more than offset by notional investment income accruals on 
reinsurance funds withheld balances of £12.9 million (2018: £nil)

•  The written and reported basis expense ratios increased in 2019 with a number of factors impacting: non-acquisition costs was the 
main driver primarily through levies and to a lesser extent, investment in IT and claims as the skills and foundations to build further 
competitive advantages in these areas are strengthened

•  Other revenue (including ancillary products underwritten by Admiral) and instalment income decreased to £235.7 million (2018: 

£243.2 million) primarily resulting from lower contribution from optional ancillaries 

Market prices remained subdued during the year with some evidence of increases in the later months as a result of elevated levels of 
claims inflation. Admiral continued to prioritise margin over growth, and increased prices ahead of the market. As a result, slight new 
business growth and good retention contributed to customer numbers (2019: 4.37 million; 2018: 4.32 million) and turnover (2019: 
£2.46 billion; 2018: £2.42 billion) being both up by 1%.

Claims and reserves

Notable claims trends for Admiral and the market in 2019 were similar to 2018, including a slow-down in the reduction in small injury 
claims frequency and continuing inflation in damage claims costs. The first projection of the impact of large bodily injury claims on the 
2019 loss ratio is consistent with the projection of 2018 at the end of 2018. 

The Group continues to reserve conservatively, setting claims reserves in the Financial Statements well above actuarial best estimates 
to create a margin held to allow for unforeseen adverse development.

As noted above, the Group experienced continued positive development of claims costs on previous underwriting years as a result of 
increased speed of large bodily injury settlements and increased certainty related to the Ogden rate, in addition to a small number of 
positive very large claims settlements. These factors led to another significant release of reserves in the Financial Statements in the 
period (£121.7 million on Admiral’s original net share, up from £111.4 million). The margin held in reserves is prudent and significant 
and remained at a consistent level year-on-year. 

UK Car Insurance – co-insurance and reinsurance 

Admiral makes significant use of proportional risk sharing agreements, where insurers outside the Group underwrite a majority of the 
risk generated, either through co-insurance or quota share reinsurance contracts. These arrangements include profit commission 
terms (see below) which allow Admiral to retain a significant portion of the profit generated.

Munich Re and its subsidiary entity, Great Lakes will underwrite 40% of the UK Motor business until at least 2020, with future 
extension options available to Munich Re until 2022. 30% of this total is on a co-insurance basis, with the remaining 10% under a quota 
share reinsurance agreement from 2017 onwards.

The Group also has other quota share reinsurance arrangements confirmed to the end of 2020 covering 38% of the business written 
and expects to extend these or similar arrangements beyond 2020 during the first half of 2020.

The nature of the co-insurance proportion underwritten by Munich Re (via Great Lakes) is such that 30% of all motor premium and 
claims for the 2019 year accrue directly to Great Lakes and are not reflected in the Group’s Financial Statements. Similarly, Great Lakes 
reimburses the Group for its proportional share of expenses incurred in acquiring and administering this business.

The quota share reinsurance arrangements result in all motor premiums and claims that are ceded to reinsurers being included in the 
Group’s Financial Statements, but these figures are adjusted to exclude the reinsurer share, resulting in a net result for the Group. 

The Group also purchases excess of loss reinsurance to provide protection against large claims and reviews this cover annually. The 
level of cover purchased for 2020 reduced slightly compared to 2019 due to significant increases in market prices for cover.

Profit commission

Admiral is potentially able to earn material amounts of profit commission revenue from co- and reinsurance partners, depending on 
the profitability of the insurance business underwritten by the partner. Revenue is recognised in the income statement in line with the 
booked loss ratios on Admiral’s retained underwriting.

Note 5c to the Financial Statements analyses profit commission income by business, type of contract and by underwriting year.

Admiral Group plc · Annual Report and Accounts 2019

47

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationUK Insurance Review continued

Commutations of quota share reinsurance

Admiral tends to commute its UK Car Insurance quota share reinsurance contracts for an underwriting year 24 months after inception, 
assuming there is sufficient confidence in the profitability of the business covered by the reinsurance contract.

After the commutation is executed, movements in booked loss ratios result in reserve releases (or strengthening if the booked loss 
ratio were to increase) rather than reduced or increased reinsurance claims recoveries or profit commission.

During the first half of 2019, the majority of the 2017 quota share contracts were commuted. At 31 December 2019, quota share 
reinsurance contracts remained in place for a small portion of 2017 and the full 2018 and 2019 underwriting years. No further 
contracts were commuted in the second half of 2019 (as is usual).

As noted above, in 2019 Admiral recognised reserve releases from commuted reinsurance contracts of £121.7 million (2018:  
£109.6 million). 

Refer to note 5d(v) of the Financial Statements for analysis of reserve releases on commuted quota share reinsurance contracts. 

Other Revenue and Instalment Income

UK Motor Insurance Other Revenue – analysis of contribution:

£m 

Contribution from additional products & fees

Contribution from additional products underwritten by Admiral*1

Instalment income

Other revenue

Internal costs

Net other revenue

Other revenue per vehicle*2

Other revenue per vehicle net of internal costs

2019

202.1

13.9

83.9

299.9

(64.2)

235.7

£66

£56

2018

206.5

13.6

81.4

301.5

(58.3)

243.2

£67

£57

2017

187.3

15.0

56.1

258.4

(53.6)

204.8

£64

£54

*1 

Included in underwriting profit in income statement but re-allocated to Other Revenue for purpose of KPIs

*2   Other revenue (before internal costs) divided by average active vehicles, rolling 12-month basis

Admiral generates Other revenue from a portfolio of insurance products that complement the core Car Insurance product, and also 
fees generated over the life of the policy.

The most material contributors to net Other revenue continue to be:

•  Profit earned from motor policy upgrade products underwritten by Admiral, including breakdown, car hire and personal 

injury covers

•  Revenue from other insurance products, not underwritten by Admiral

•  Fees such as administration and cancellation fees

• 

Interest charged to customers paying for cover in instalments

Overall contribution (Other revenue net of costs plus instalment income) decreased to £235.7 million (2018: £243.2 million). This is in 
line with the half year expectation of a small reduction. Whilst there were a number of smaller offsetting changes within the total, the 
main reasons for the decrease is reduced optional ancillary contribution and fees, which reflects an increase in transactions completed 
digitally and changes to the customer journey. This was slightly offset by an increase in instalment income primarily due to the growth 
in the underlying book and an increase in customers paying by instalments. 

Other revenue was equivalent to a decrease to £66 per vehicle (gross of costs; 2018: £67), as a result of the factors mentioned above. 
Net Other Revenue (after deducting costs) per vehicle was £56 (2018: £57). 

48

Admiral Group plc · Annual Report and Accounts 2019

UK Household Insurance financial performance 

£m 

Turnover*1

Total premiums written*1

Net insurance premium revenue

Underwriting profit/(loss)*1,*2

Profit commission and other income

UK Household insurance profit before tax

*1  Alternative Performance Measures – refer to the end of this report for definition and explanation

*2   Underwriting profit/(loss) excluding contribution from underwritten ancillaries

Key performance indicators

Reported household loss ratio*1

Reported household expense ratio*1

Reported household combined ratio*1 

Impact of extreme weather and subsidence*1

Households insured at year end*1

2019

171.3

154.9

37.2

0.7

6.8

7.5

2019

69.1%

28.9%

98.0%

–

1,011,900

2018

146.0

131.1

31.2

(6.3)

3.3

(3.0)

2018

92.3%

28.1%

120.4%

19.1%

865,800

2017

107.1

96.5

23.1

(0.8)

4.9

4.1

2017

73.5%

30.0%

103.5%

–

659,800

*1  Alternative Performance Measures – refer to the end of this report for definition and explanation

The number of properties insured increased by 17% to 1.01 million (2018: 0.87 million). Turnover increased by 17% to £171.3 million 
(2018: £146.0 million). New business market volumes continued to increase, customer retention remained strong, and shopping 
increased via the comparison channels. 

2019 saw more benign weather than in 2018. A combined ratio of 98% (2018: 120%) resulted in a small net underwriting profit of  
£0.7 million (2018: underwriting loss of £6.3 million), which was supplemented by net other revenue and profit commission of  
£6.8 million (2018: £3.3 million). 

UK Household Insurance – reinsurance 

The Group’s Household business is supported by long-term proportional reinsurance arrangements covering 70% of the risk. In 
addition, the Group has non-proportional reinsurance to cover the risk of catastrophes stemming from weather events.

UK Insurance regulatory environment

The UK Insurance business operates predominantly under the regulation of:

•  the UK Financial Conduct Authority (FCA) and Prudential Regulatory Authority (PRA) which regulate the Group’s UK registered 
subsidiaries including EUI Limited (an insurance intermediary) and Admiral Insurance Company Limited (AICL; an insurer); and

•  the Financial Services Commission (FSC), which regulates the Group’s Gibraltar-based insurance company (Admiral Insurance 

(Gibraltar) Limited, AIGL), in that territory.

The Group is required to maintain capital at a level prescribed by the lead regulator for Solvency II purposes, the PRA, and maintains  
a surplus above that required level at all times.

Admiral Group plc · Annual Report and Accounts 2019

49

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationInternational Insurance Review

“ It has been great to witness stronger collaboration  
amongst our insurance businesses across the world  
over the past 12 months.”

Milena Mondini de Focatiis
Group CEO Designate 

Pascal Gonzalvez 
Acting CEO, Admiral Seguros 

(Sarah Harris is on maternity leave)

Pascal Gonzalvez 
CEO, L’olivier Assurance

Spain 
In 2019, Admiral Seguros accelerated its growth despite difficult market  
conditions and we finished the year with more than 290,000 customers.

We managed to increase our new business 
sales by 16% while the comparison 
market was shrinking. This was made 
possible by the structural changes on 
Rastreator where the user experience was 
significantly improved by guaranteeing 
the final price to customers, having a 
significant impact on conversion. Our 
strategy to diversify our acquisition 
channels has also been bearing fruit with 
the development of a broker channel that 
is contributing to the accelerated growth.

It was pleasing to see our overall technical 
results moving in the right direction 
despite challenges in the cost of growth. 
Loss ratios are improving on prior years as 

expected, whilst being slightly higher than 
anticipated for the 2019 underwriting year 
as a result of new business growth. This 
was offset by a decrease in our expense 
ratio as we improved internal efficiencies. 

In 2020, we’re planning to keep exploring 
alternative acquisition channels. In our 
core business, we’re about to launch 
new initiatives to improve loss ratio 
(e.g. improved anti-fraud capabilities 
and innovation in risk selection). We’ll 
also be accelerating in improving 
customer experience through digital 
capabilities (self-service) and operational 
optimisation (automation).

France
2019 was another year of strong performance for L’olivier Assurance.

It was a year of fast growth despite 
unfavourable market conditions. Our 
portfolio increased by 32%, while at the 
same time the aggregator market (our 
main acquisition channel) was shrinking. 
We're pleased to see our efforts on 
brand awareness, direct acquisition, and 
conversion showing progress and paving 
the way for further development in the 
coming years.

Not only did we grow fast, but we also 
grew stronger. Our portfolio grew while 
having some significant operational 
improvements. As a consequence, our 
customers like us more and more! The 
benefits of our investments toward an 
effortless customer journey started 
to materialise with peaks in customer 
satisfaction (net promoter score), 
persistency, and referrals, to name a few. 

On the claims side, loss ratios have 
developed well for prior years, resulting 
in reserve releases. However, the business 
experienced a deterioration in the 2019 
loss ratio, partly due to the strong growth 
of new business in 2019. 

2020 is the beginning of a new chapter 
for L’olivier as we embark on our multi-
product journey and the launch of a 
new household insurance product. 
After launching our insurtech named 
Homebrella (a home insurance product for 
renters and expats in France) in 2019, we’ll 
also launch a broader household product 
under the brand L’olivier in early 2020. 

We look forward to continuing to 
#makeithappen. 

50

Admiral Group plc · Annual Report and Accounts 2019

Costantino Moretti 
CEO, ConTe

Alberto Schiavon 
CEO, Elephant Auto

Italy 
ConTe closed 2019 with a profit for the sixth year in a row, whilst also achieving 
significant growth in turnover of 16% year-on-year.

The direct market wasn’t particularly 
favourable and we experienced single 
digit growth and challenging competition, 
especially via comparison panels. Despite 
this context, ConTe was able to grow by 
leveraging on its competitiveness and on 
the improvements in the digital journey, 
particularly focused on mobile.

ConTe is strengthening its competitive 
positioning in the Italian Market and 
continuing to invest in the brand which is 
steadily increasing awareness among Italian 
drivers. In 2019 a new advertising campaign 
was successfully launched, endorsed by Mr. 
Carlo Conti, who is one of the most popular 
Italian TV anchors.

Our growth is bringing a significant benefit 
towards achieving scale and is driving 

an improved expense ratio. Efficiencies 
were also gained thanks to investment 
in technology: digital, robotics and 
automation are delivering the expected 
benefits and continue to offer interesting 
opportunities for the future.

Other key metrics of the business improved 
which demonstrates that ConTe continues 
to stay focused on its ‘sustainable growth’ 
strategy. Although the 2019 loss ratio 
deteriorated, favourable prior year 
development resulted in strong reserve 
releases.

In a perfect Admiral-style, our people and 
culture continue to make the difference. 
We have been recognised for another year 
in a row as one of the best large companies 
to work for!

USA 
Over the last year Elephant has continued with our strategy to focus on customer 
retention, to service these customers efficiently by leveraging technology, and to 
make Elephant a great insurer for our shareholders, customers and staff. 

While we undoubtedly made some great 
improvements on many fronts, we have 
also seen some significant headwinds in 
our loss experience, slowing down our 
speed of progress.

As mentioned at our half year results 
presentation, Elephant saw a higher than 
expected claims ratio, deteriorating by four 
points compared to 2018. The main driver 
was increased claims frequency as well 
as general market inflation, in particular 
in damage claims and medical costs. 
As a consequence, we took a defensive 
approach towards margins, at the expense 
of growth. We responded with numerous 
initiatives, including significant rate 
increases, especially towards certain lower-
performing segments; and a reduction in 
our acquisition spend. With regard to the 
first point, some segments of the book have 
seen sharp increases with obvious impact 
on sales and cancellations while allowing 
us to have better performance on the 
loss ratio in the coming years. As per the 
second point, we have been more selective 
in some distribution channels, favouring 
some online advertising and doing less on 
traditional media, enabling us to be more 
efficient in our spend.

The effect of those efforts is visible in our 
top line numbers: while vehicles in force 
remained flat year-on-year, our turnover 
grew to £233 million (2018: £214 million). 
Most of this turnover growth comes from 
a high performing renewal book, giving 
confidence in our long-term strategy. 
The lack of policy growth meant that we 
couldn’t fully leverage economies of scale 
on our platform, and as a result delivered a 
slightly improved expense ratio.

At the same time, Elephant made some 
significant progress in a number of areas: 
we further developed our self-servicing 
functionalities, especially in claims 
management; we expanded our acquisition 
channels to include some agency business; 
and we deployed some important new 
features to our risk selection. We expect 
that these will ultimately translate into 
further growth, within profitable segments, 
at very good incremental costs. Finally, I am 
grateful to all Elephant employees for their 
high level of commitment in delivering such 
a high volume of projects, and for building 
such a strong foundation for a sustainable 
long-term business.

Admiral Group plc · Annual Report and Accounts 2019

51

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationInternational Insurance Review continued

International Car Insurance financial performance 

£m 

Turnover*1

Total premiums written*1

Net insurance premium revenue

Investment income

Net insurance claims

Net insurance expenses

Underwriting result*1

Net other revenue

International Car Insurance result 

Key performance indicators

Reported Loss ratio*2

Expense ratio*2

Combined ratio*3

Combined ratio, net of Other Revenue*4

Vehicles insured at period end

2019

623.6

562.6

168.6

1.5

(137.2)

(53.0)

(20.1)

19.2

(0.9)

77%

37%

114%

104%

1.42m

2018

538.7

484.3

141.7

1.3

(104.0)

(55.8)

(16.8)

15.7

(1.1)

76%

40%

116%

105%

1.22m

2017

449.8

401.4

123.0

0.6

(94.1)

(58.0)

(28.5)

14.2

(14.3)

76%

45%

121%

109%

1.03m

*1  Alternative Performance Measures – refer to the end of this report for definition and explanation.

*2  Loss ratios and expense ratios have been adjusted to remove the impact of reinsurer caps so the underlying performance of the business is transparent. 

*3 

*4 

 Combined ratio is calculated on Admiral’s net share of premiums and excludes Other revenue. It excludes the impact of reinsurer caps. Including the impact of reinsurer caps 
the reported combined ratio would be 2019: 113%; 2018: 113%; 2017: 124%.

 Combined ratio, net of Other Revenue is calculated on Admiral’s net share of premiums and includes Other Revenue. Including the impact of reinsurer caps the reported 
combined ratio, net of Other Revenue would be 2019: 102% 2018: 102%; 2017: 112%.

Geographical analysis*1

2019

Vehicles insured at period end (m)

Turnover*1 (£m) 

2018

Vehicles insured at period end (m)

Turnover*1 (£m) 

Spain

Italy

France

US

Total

0.29

78.2

0.25

67.6

0.69

204.2

0.59

176.8

0.23

108.1

0.17

80.5

0.21

233.1

0.21

213.8

1.42

623.6

1.22

538.7

*1  Alternative Performance Measures – refer to the end of this report for definition and explanation

Admiral has four insurance businesses outside the UK: in Spain (Admiral Seguros), Italy (ConTe), the US (Elephant Auto) and France 
(L’olivier Assurance).

The operations continued to grow strongly in 2019, with customer numbers increasing by 16% to 1.42 million (2018: 1.22 million) and 
combined turnover rising by 16% to £623.6 million (2018: £538.7 million).

52

Admiral Group plc · Annual Report and Accounts 2019

The key features of the International Car insurance results are:

•  An aggregate loss of £0.9 million (2018: £1.1 million loss) reflecting an improvement in performance of the European businesses 

offset by a deterioration in the US business;

•  A record profit in the Group’s Italian business ConTe, which also grew its customer base by 18%;

•  A deterioration in Elephant Auto’s result (increased loss from £7.5 million to £9.6 million year-on-year)

•  A relatively flat combined ratio (net of other revenue) of 104% (2018: 105%) reflecting reduced acquisition costs, pricing 

improvements and operational efficiencies as well as positive back year development in Europe offset by a deteriorating loss ratio in 
Elephant Auto 

•  Continued investment and improvements in technology, people and the customer experience across all operations 

The combined International expense ratio improved to 37% (2018: 40%) as all businesses grew, and continued to pursue operational 
efficiencies, albeit growth was slower in Elephant as prices were increased in response to the loss ratio pressure. 

The European insurance operations in Spain, Italy and France insured 1.21 million vehicles at 31 December 2019 – 20% higher than a 
year earlier (31 December 2018: 1.01 million). Turnover was up 20% at £390.5 million (2018: £324.9 million). The consolidated result of 
the businesses was a profit of £8.7 million (2018: £6.4 million) consisting of continued (and higher) profitability in Italy and lower losses 
in France and Spain. The combined ratio net of other revenue (excluding the impact of reinsurer caps) improved to 92% from 98% due 
to the improved claims experience and expense ratio.

Elephant insured 212,100 vehicles at the end of 2019, broadly flat year-on-year though higher prices meant turnover was up 9% to 
£233.1 million (2018: £213.8 million). Elephant’s loss increased for the period to £9.6 million from £7.5 million in 2018, as a result of 
adverse claims development. 

Elephant responded with enhancements in underwriting and rate increases resulting in a slowdown of growth in the second half of 
2019. The expense ratio improved slightly through increased operational efficiency, a focus on customer experience improvements, 
and enhancement of the digital online journey. Elephant continues to see improvements in persistency as a result of the focus on 
higher retaining customers. The combined ratio net of other revenue was 118% (115% in 2018). 

In 2019, a non-cash impairment charge of £65.9 million was recognised in the Financial Statements of the parent company with 
respect to the carrying value of the parent’s investment in Elephant Auto. This follows a change to using shorter-term projections 
as a result of the adverse loss ratio experience in 2019. The impairment charge is recognised in the income statement of the 
parent company (Refer to note 4 of the Parent Company Financial Statements for further details) and has no impact on the Group’s 
consolidated profit for the period or the Group’s 2019 regulatory capital position. 

Elephant continues to focus on improving fundamentals in 2020 with a focus on loss ratio, expense efficiencies and continued 
improvement in the customer experience.

International Car Insurance co-insurance and reinsurance

In 2019 Admiral retained 35% (Italy), 30% (France and Spain) and 33% (USA) of the underwriting risk respectively. The arrangements for 
2020 will remain the same in Italy, France and Spain. In the USA, 50% of the risk will be retained within the Group.

International Car Insurance regulatory environment

Admiral’s European Insurance operations are now primarily regulated by the Spanish insurance regulator, the DGS. This shift is a result 
of restructuring completed ahead of Brexit. More information on Company changes due to Brexit can be found on page 59.

The Group’s US insurer, Elephant Insurance Company, is regulated by the Virginia State Corporation Commission’s Bureau of Insurance. 

Both insurers are required to maintain capital at levels prescribed by the regulator and hold a surplus above these requirements at 
all times.

Admiral Group plc · Annual Report and Accounts 2019

53

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationComparison Review

Elena Betés
CEO, Comparison Businesses

Louise O’Shea 
CEO, Confused.com

Global
2019 was a good year for our Comparison businesses. Recognising the benefits of scale 
in digital markets, we set up a European corporate structure named Penguin Portals, 
that gives us not only the framework to achieve our ambition to lead our key European 
markets, but also a working environment to deliver scale beyond these markets. This 
also allows our seven comparison platforms to take advantage of operational and 
technological synergies and share expertise.

Operationally, each Comparison platform 
is supported by two technological centres 
of excellence, Confused.com in Cardiff and 
Admiral Technologies in Delhi, allowing for 
a shared architecture to facilitate further 
collaboration and rapid innovation.

Our goal to empower the world to choose 
better has not changed. We continue 
to focus on service diversification and 
geographic expansion, driven by a desire 
to innovate the customer experience 
leveraging technology and data.

In Europe, we had a strong year, fuelled by 
Confused.com and growth at LeLynx and 
with all our businesses improving margins. 
We successfully diversified our product 
offering, took some key verticals in-house, 
delivered new verticals, reinforced our 
use of data and grew a B2B infrastructure 
whilst continuously improving the 
customer experience. I’d especially note 

Rastreator’s effort to provide more 
transparency to Spanish customers with 
accurate prices.

Preminen, our comparison incubator, 
continues our path of organic expansion in 
emerging markets. In 2019 we welcomed 
GoSahi.com in India as the newest member 
of our comparison family. Rastreator.mx in 
Mexico was awarded the best ecommerce 
start-up of the year (e-awards), Tamoniki.
com in Turkey is in the process of building 
the panel and we will soon be incorporating 
a new Penguin into the colony.

In the USA, we downsized the business to 
adjust to market conditions, allowing for 
increased agility whilst we further develop 
our customer proposition.

The results are moving in the right 
direction and I´m confident that we have 
a strong foundation to build upon our 
successes in 2019 into the future. 

UK 
It’s been 18 years since Confused.com was formed, and we’re still making history.  
In 2019, our revenue exceeded £100 million for the first time.

We achieved this by standing firmly on 
the side of our customers and continuing 
to differentiate ourselves against the 
competition. Confused.com is the brand 
that cuts through the noise and confusion 
in order to help people make clear decisions. 
Our marketing was more effective, and 
more focus was placed on the products 
our customers need and want beyond car 
insurance. Making better use of our data 
has helped our insurance partners deliver 
the right product to the right customer 
for the right price at the right time. All of 
this and the dedication of the Confused.
com team has resulted in our revenue and 

profit growing by 19% and 43% year-on-
year, respectively, and our profit margin 
improving to over 18% (2018: 15%).

It wasn’t a year without challenges. The 
highly competitive market continues to 
necessitate focus on marketing channel 
effectiveness and diversification which 
in 2019 saw us introduce a successful 
B2B offering and drive innovation in the 
customer experience.

In 2020 we’ll continue to make decisions 
based on what is best for our customers, 
empowering them to choose better.

54

Admiral Group plc · Annual Report and Accounts 2019

Comparison Review Highlights

Group share of profit before tax

Total Comparison revenue

Confused.com profit before tax

£18.0m

(2018: £8.8m)

£171.6m

(2018: £151.0m)

£20.4m

(2018: £14.3m)

Fernando Summers 
CEO, Rastreator

Itzal Arbide 
CEO, LeLynx

Spain 
At Rastreator, 2019 has been a year of hard work.

We substantially enhanced the customer experience with our Price Accuracy strategy 
for insurance, meaningfully improving our net promoter score. More efficient traffic 
acquisition led to a 13% increase in profit. 

The proposed joint venture with Acierto 
and Oakley Capital was a focus area 
for management in 2019, but due to 
challenges in completing the transaction 
within a reasonable timeframe related 
to the anti-trust process and associated 
costs, the final decision was not to 
proceed. We delivered modest revenue 
growth, mainly due to our mortgage broker 
and data businesses. 

We are optimistic about our future in the 
context of a large market opportunity. 

We will be working on further improving 
the customer experience, increasing 
customer support through our processes 
and we will continue developing our broker 
capabilities – not only for finance products 
but also for some insurance products. 

I would like to thank the fantastic and 
enthusiastic team who are always hungry 
for growth and to improve the experience 
for our customers, for all their support in 
a challenging year. We are looking forward 
to the opportunities we see in 2020 and 
beyond.

France 
2019 was an excellent year full of milestones for LeLynx. We made significant 
improvements in our operational structure and business approach, achieved key 
product enhancements to better serve our users and signed new important commercial 
agreements to improve our offering. As a result, LeLynx finished 2019 with revenue 
growth of 19% and also improved profitability.

While motor Insurance comparison mainly 
benefited from a better online user 
experience which improved conversion, 
energy comparison (launched in 2018) saw 
great operational improvements and moved 
past test and learn phase to become an 
integrated product for LeLynx in 2019 in 
line with our diversification strategy.

Improving the customer experience has 
been a focus, from improving user pain 
points and providing more information, 
to further improving the journey to allow 

customers to make the best choice and 
receive the best possible service. I am 
enthusiastic about the evolution of LeLynx 
as we head into 2020 and beyond. We will 
keep working on user-centric new projects 
to improve our customer experience and to 
strengthen our product base. 

The French market is large and slowly 
evolving and LeLynx is perfectly placed to 
capture that opportunity. 

Admiral Group plc · Annual Report and Accounts 2019

55

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationComparison Review continued

Allie Feakins 
CEO, Compare.com

Pedro Tabernero 
CEO, Preminen

USA
2019 was a somewhat volatile year for Compare.com. Facing stronger headwinds in cost 
efficient customer acquisition and scalability in the US auto insurance market, we took 
action to reduce the fixed costs of the business to allow a more agile approach. 

While we expected to realise some of 
the benefits of this decision in 2019, 
we were also pleasantly surprised by 
performance improvements in the second 
half of the year. Insurers are facing the 
very same acquisition cost headwinds, 
so we made progress expanding our 
panel and improving our own revenue 
potential as well.

In 2019, we completed an upgrade to the 
experience for our customers, improving 
their journey whether they are using our 
website to find information or pursuing 
our quote journey to view real-time auto 
insurance prices. We also continued 

to invest in our technology platform 
to enable our marketing partners to 
leverage our insurer panel and to enable 
our insurance partners to leverage our 
competitive intelligence data.

In 2020, we don’t expect the competitive 
environment to ease up, but our objectives 
will shift slightly from 2019 as we change 
our marketing approach, messages and 
campaigns to explore opportunities for 
building deeper customer and partner 
relationships.

I am optimistic about the future of 
Compare.com and look forward to 2020  
in my new role as CEO. 

Emerging Markets
Preminen had an exciting year of growth and saw the launch of a new comparison 
business. In Mexico, Rastreator.mx continues to see positive signs of growth and we 
are confident in the sustainability of the business. 

All relevant insurers have joined, and the 
customer proposition is well accepted. 
Tamoniki.com in Turkey has been trading 
for almost one year, mainly focused on 
building the panel with a slow but positive 
evolution.

A new market approach is being tested 
in India with the launch of Gosahi.com in 
February 2019, a loan comparison portal 
that enables users to compare online and 
get full support during their off-line loan 

application (a complex process in the 
market) with the collaboration of relevant 
financial brokers.

2020 is expected to be the year of 
consolidation for Rastreator.mx, growth 
for Tamoniki.com and Gosahi.com and to 
also deliver further geographic expansion. 
Thanks to the Preminen team for the hard 
work – we’re looking forward to an even 
better 2020!

56

Admiral Group plc · Annual Report and Accounts 2019

Comparison Review Highlights

Comparison financial review 

£m 

Revenue

Car insurance comparison

Other 

Total revenue

Expenses

Profit before tax

Confused.com profit

International comparison result

Group’s share of profit before tax*1

Confused.com profit

International comparison result

2019

2018

2017

119.4

52.2

171.6

(156.9)

14.7

20.4

(5.7)

14.7

20.4

(2.4)

18.0

110.1

40.9

151.0

(144.4)

6.6

14.3

(7.7)

6.6

14.3

(5.5)

8.8

108.8

34.8

143.6

(138.2)

5.4

10.1

(4.7)

5.4

10.1

(3.0)

7.1

*1  Alternative Performance Measure – refer to the end of this report for definition and explanation

Admiral has comparison businesses in the UK (Confused.com), 
Spain (Rastreator), France (LeLynx) and the US (Compare.com).  
In addition, Preminen, the Group’s joint venture holding company 
for comparison ventures in new markets, oversees operations  
in Mexico (Rastreator.mx), Turkey (Tamoniki.com) and India 
(GoSahi.com). 

Admiral Group owns 75% of Rastreator, 59% of Compare.com  
and 50% of Preminen.

In 2019, the Group established a holding company for the 
European businesses named Penguin Portals, facilitating greater 
collaboration and sharing of best practices across the businesses 
to support customer growth and new product development.

Combined revenue grew by 14% to £171.6 million (2018: £151.0 
million) and the businesses made a combined profit (excluding 
minority interests’ shares) of £18.0 million (2018: £8.8 million).

The key features of the Comparison result are:

• 

In the UK, Confused.com saw market share increases in motor 
and home insurance comparison and efficient media spending 
leading to significantly increased profit of £20.4 million (2018: 
£14.3 million)

•  A loss of £4.3 million (2018: £6.9 million) at Compare.com in the 
US (Admiral Group share). Statutory loss before tax was also 
lower at £7.2 million (2018: £10.0 million). The results reflect 
lower sales volumes due to a reduced marketing spend and 
lower fixed costs

•  The continental European comparison businesses reported an 
increased profit of £3.5 million (2018: £1.4 million) reflecting 
improved customer experience through the digital customer 
journey and product diversification, with strong growth at 
LeLynx in France

•  Costs for Penguin Portals, and Preminen (which was previously 
recorded under business development costs in ‘Other Group 
items’) are included in the Comparison segment result in the 
‘other’ section

The UK comparison market remains very competitive with 
increasing advertising spend across all marketing channels, 
however increases in market share across products and a focus on 
customer experience resulted in a 19% increase in turnover for 
Confused.com to £112.7 million (2018: £95.1 million).

The combined revenue from the European operations increased by 
8% to £50.1 million (2018: £46.3 million), reflecting continued growth 
in traffic and customer quotes in LeLynx, and improved customer 
experience and product diversification across both operations.

Compare.com lowered losses to £4.3 million (2018: £6.9 million) 
as a result of downsizing to allow for a more agile approach, 
together with reduced marketing spend and increased 
efficiencies. A non-cash impairment of £2.0 million in the second 
half of 2019 (full year impairment total of £27.7 million) was 
recognised by the parent company in respect of its investment 
in Compare.com. This impairment is in line with the reduction in 
Compare.com’s net assets since half year 2019. The impairment 
charge is recognised in the income statement of the parent 
company and has no impact on the Group’s consolidated profit for 
the period or the Group’s 2019 regulatory capital position.

Preminen, the Group’s comparison venture with Mapfre, continues to 
explore comparison in new markets overseas. Rastreator.mx in Mexico 
and Tamoniki.com in Turkey have focused on panel development 
and growth, while GoSahi.com in India was launched in 2019. 

Comparison Regulatory environment

Confused.com is regulated by the Financial Conduct Authority 
(FCA) as an insurance intermediary and is subject to all relevant 
intermediation rules, including those on solvency capital. 

Rastreator and LeLynx are now locally licensed in Spain and France 
post the finalisation of Brexit preparations. Further information 
on the impact of Brexit on our European operations can be found 
on page 59. 

Compare.com is a regulated insurance agency domiciled in 
Virginia, US, and licensed in all other US states.

Admiral Group plc · Annual Report and Accounts 2019

57

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationOther Group Items

Other Group items financial review

£m 

Share scheme charges

Admiral Loans loss before tax

Other interest and investment return

Business development costs

Other central overheads

Finance charges

Other Group items

2019

(52.7)

(8.4)

6.0

(2.1)

(20.0)

(11.2)

(88.4)

2018

(49.0)

(11.8)

2.9

(4.3)

(10.5)

(11.3)

(84.0)

2017

(35.2)

(4.4)

8.4

(5.2)

(5.1)

(11.4)

(52.9)

Share scheme charges relate to the Group’s two employee share schemes (refer to note 9 to the Financial Statements). Charges 
increased by £3.7 million in 2019, to £52.7 million reflecting the improved vesting outcomes resulting from the increased level of profit 
in 2019 and a higher share price. 

Other interest and investment income increased to £6.0 million in 2019 (2018: £2.9 million). 2019 includes a lower level of unrealised 
losses relating to forward foreign exchange contracts compared to 2018 (2019: £0.1 million, 2018: £2.3 million). The higher number in 
2019 was also driven by increased investment return due to the increased cash holding in the parent company. 

Business development costs include costs associated with potential new ventures. The costs associated with Preminen have now been 
included in the Comparison section, contributing to the decrease in business development costs in 2019. 

Other central overheads of £20.0 million continue to reflect the cost of a number of significant group projects. In addition, a £6 million 
cost relating to a one-off cash bonus of £500 per employee, is included in 2019 (2018: £nil). 

Finance charges of £11.2 million (2018: £11.3 million) represent interest on the £200 million subordinated notes issued in July 2014 
(refer to note 6 to the Financial Statements).

Scott Cargill 
CEO, Admiral Financial Services Limited

Loans
We can look back at 2019 with pride at what we delivered but knowing there  
is still much more to do with an exciting outlook for the coming years. 

In just over two years Admiral Loans has 
built up a prime loan book totalling £455 
million and is now a relevant participant 
in what is a large market in the UK. The 
progress in 2019 was particularly pleasing, 
with customer growth of over 70% – 
importantly, still within risk appetite. We 
improved our economics as we started 
to benefit from economies of scale. Our 
customers and employee scores were 
strong. And the loss of £8 million was in line 
with expectation. 

Turning to 2020, we expect to benefit from 
a continued market shift to comparison 
and credit score marketplaces which now 
account for over 20% of personal loans 
distributed in the UK. I would therefore 
expect to see continued growth in our 
loan balances towards the £700-900 
million range in the next two years that we 
identified at the 2019 half year results. 

We remain acutely aware of and responsive 
to the macro-economic backdrop in the 
UK and anticipate continued investment 
in our people, technology, product and 
risk selection capabilities. I’d like to thank 
all our staff in Admiral Loans for the 
tremendous progress we made last year.

58

Admiral Group plc · Annual Report and Accounts 2019

£m 

Total interest income

Interest expense*1

Net interest income

Other fee income

Total income

Expenses 

Admiral Loans result

2019

30.8

(9.1)

21.7

1.9

23.6

(32.0)

(8.4)

2018

15.0

(4.3)

10.7

0.4

11.2

(22.9)

(11.8)

2017

1.6

(0.4)

1.2

–

1.2

(5.6)

(4.4)

*1   Includes £2.8 million intra-group interest expense (2018: £0.7 million; 2017: £nil)

Background

Admiral Loans launched in 2017 and provides unsecured  
personal loans and car finance products primarily through  
the comparison channel. 

Loan balances increased during the year to £455 million (2018: 
£300 million), with just over 5% of the book being used for 
car loans and over 15% being to existing Admiral insurance 
customers. The 12-month default experience remained in 
line with 2018 at around 2% during 2019 and the business has 
continued to invest in its operational capabilities and technology. 

Admiral Loans is funded through a combination of internal and 
external funding. The external portion funds approximately 60% 
of the current balance through securitisation. The risk and reward 
of the securitised loans is considered to remain with Admiral. 

Result

Admiral Loans recorded a pre-tax loss of £8.4 million in 
2019 (decreased from £11.8 million in 2018). The lower loss 
predominantly reflects the increased interest income in the 
period, offset to an extent by increased provisions against the 
loan book due to its growing size.

UK Exit from the European Union (‘Brexit’)

Admiral adopted a prudent approach to Brexit and set up 
new entities in Europe under which the European operations 
have traded since 1 January 2019. All of the Group’s European 
insurance business is now underwritten by a regulated entity 
in Spain, Admiral Europe Compania Seguros (AECS). The Group’s 
European comparison businesses Rastreator and LeLynx 
have successfully been merged into comparison companies 
established in Spain (Comparaseguros Corredia de Seguros)  
and France (LeLynx SAS) respectively. 

Brexit continues to bring risks to the Group including:

•  The potential for market volatility, and the potential for 

the uncertainty or the emerging terms of exit to trigger or 
exacerbate less favourable economic conditions in the UK 
and other countries in which Admiral operates (though it is 
worth noting that car insurance has tended to be resilient to 
economic downturns; and Admiral Loans has adopted a cautious 
approach to volumes and credit quality in advance of Brexit);

•  As part of the Own Risk and Solvency Assessment (“ORSA”) 

process, the Group has performed a stress testing exercise for 
its assessment of the stressed macroeconomic conditions on the 

UK and EU insurance and financial service businesses that may 
result from Brexit, including the potential increase in claims costs 
following a spike in inflation. This includes negative movement 
in interest rates, currency, investment yields and inflation which 
could be experienced post Brexit. Given the results of the stress 
testing the Group is comfortable that it is able to manage the 
potential outcomes of such scenarios should they occur;

•  Potential changes to the rules relating to the free movement 
of people between the UK and the remaining EU member 
states. The Group has followed external advice on planning for 
the small number of EU citizens working within the UK and UK 
citizens working in the EU, for the Group;

•  Potential for impact on the import of car parts with potential 
impact on claims costs. A working group is in place to manage 
and review this risk, with commercial negotiations ongoing to 
mitigate risks arising from a “no deal” Brexit;

•  Potential operational impacts for the provision of Green Cards 
for UK customers to continue driving in the EU. Procedures 
have been established to manage the operational impacts and 
ensure suitable communication to customers.

At present, the Group does not foresee a material adverse impact 
on day-to-day operations (including customers or employees). 
Whilst the Group is comfortable that it is able to manage potential 
outcomes following the review of the stress testing noted above, 
it recognises the uncertainties that exist post Brexit and the 
potential for adverse impacts to the Group’s capital position and 
future dividend payments. Sensitivities to the Group’s regulatory 
solvency ratio are presented earlier in this report, including a 
number of specific market risk sensitivities. The cost of the 
restructuring activity was not material to the Group.

Coronavirus (COVID-19)

Admiral is closely monitoring government updates in relation 
to the coronavirus during recent months and is considering any 
potential impacts on the business. 

The response to date has focused on the wellbeing of staff in the 
Group’s offices and also in ensuring that appropriate plans are in 
place to ensure that Admiral’s operations can continue to service 
customers. 

Ongoing stress testing work, overseen by the Group Risk 
Committee, is focused on operational resilience plans and 
potential financial impacts. As the situation develops Admiral 
will implement appropriate business continuity plans to mitigate 
potential impacts.

Admiral Group plc · Annual Report and Accounts 2019

59

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationBeing a Responsible Business

“ We strive to have a positive, 
long lasting impact on our 
customers, our community, 
our people and our 
environment.”

 Read more on  page 61
6.98 million

customers globally 

 Read more on  page 62
Admiral Community 
Chest fund allocated 

£130,000  

in 2019

 Read more on page 62
1st

Best Big Company to 
Work for in the UK at 
the Sunday Times Best 
Companies award in 2019

 Read more on  page 64
0.36 tonnes  

CO2e per employee  
(2018: 0.39 tonnes) 

 Read more on  page 63
Full year dividend for 
2019 confirmed at  

140.0p  

per share

 Read more on page 63
100%

of our External Asset 
Managers are signatories 
to the PRI1

60

Admiral Group plc · Annual Report and Accounts 2019

1 

  The United Nations-supported  
Principles for Responsible Investment

 
“We believe economic 
success and being a 
responsible business 
work hand in hand 
with each other.”

David Stevens, CBE

  Group Chief Executive Officer

Our Approach

At Admiral we pride ourselves on being different. We adopt 
a fair and principle-based responsible approach across our 
business to create positive impacts for our stakeholders and 
the wider community.

By considering the needs of, and feedback from, our immediate 
stakeholders and the wider communities in which we operate, 
we strive to continually enhance our approach to being a 
responsible business.

In 2019 we initiated a Climate Change Risk Project with a steering 
committee meeting monthly to understand the current and 
potential future risks and impact on the business. We also 
published our first Diversity and Inclusion report and made 
strides in reducing waste and energy consumption. From an 
investment perspective, we also formalised our Responsible 
Investment Policy, which includes ensuring that all of our external 
asset managers are signatories to the PRI and that we consider 
sustainability factors when making our investment decisions.

Operationally, 2019 was a year of continued investment to sustain 
our competitive advantage and improve the customer journey. 
Across our international operations we continued upon our path 
towards long-term value creation by replicating the sustainable 
insurance business model that we have refined in the UK. 

Strategically, we continued to improve our understanding of 
ever evolving customer expectations and to build upon our 
digital and automation capabilities. We also considered the move 
towards electric vehicles and the impact on the industry and our 
supply chain. 

The following section seeks to provide colour on some activities 
that we undertake, as a responsible business that considers key 
stakeholders; Our Customers, our People, our Communities, our 
Shareholders, our External Partners and our Environment.2

2 

 For more information please refer to our 2019  
Corporate Social Responsibility (CSR) report

3  Refer to page 06 in Our Customer section

Putting the customer at the heart  
of what we do

We strive to provide exceptional service and an 
effortless experience for our customers. From our 
front-line employees to our senior managers, all levels of 
the business act with customer satisfaction in mind, as 
reflected by initiatives such as Kudos and The Above & 
Beyond Initiative3. 

As technology has evolved, we have adapted to provide 
new and effective methods for us to stay connected 
with our customers. For example, this year we launched 
our revamped MyAccount Portal, which enables 
customers to quote for, and accept, policy changes 
online and in real-time.

97% customers were happy with 

their service in 2019 

Here, there and Alistair
In 2019 Alistair Hargreaves, UK Insurance Chief 
Operating Officer, started an initiative to visit different 
departments within our claims function each month 
to listen to calls, and discover cases with excellent 
outcomes for both the customer and the business. 
Alistair then shares his learnings with the rest of the 
business through our internal intranet. 

Focus Areas

•  Continue to improve upon the products and services 

that we offer to customers

•  Continue to improve customer experience through 

leveraging technology and data

•  Continue to improve our Net Promoter Score (NPS)

•  Continue to improve our digital and automation 

capabilities

Admiral Group plc · Annual Report and Accounts 2019

61

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional Information 
Being a Responsible Business continued

People who like what they do,  
do it better! 

We ensure that we have a talent development pipeline 
with skills and knowledge to maintain the long-term 
success of our business. We also strive to offer our 
employees an inclusive environment where our people 
feel happy, supported and motivated within their roles. 
We maintain the Group’s unique culture with the help of 
Admiral’s four pillars:

•  Communication: Effective and transparent 

communication is at the heart of our culture and is 
promoted across all levels of the organisation

•  Reward and Recognition: All our people receive the 
same number of shares4 through our Approved Free 
Share Plan (SIP). Managers additionally receive shares 
through a DFSS bonus, linked to company performance

•  Equality: Promoting a sense of fairness and equality in 
Admiral and representing people of all genders, sexual 
orientation, ethnicities and abilities

•  Fun: We celebrate as many events and occasions as 

possible to build strong relationships and boost morale

90%

of our employees believe  
that People care about  
each other here5

Training and Development
We offer bespoke training to our people at all levels 
of the business. From comprehensive induction 
periods, online courses, talent development plans and 
sponsorship for professional qualifications, we have a 
range of initiatives in place so that our people have the 
skills and knowledge they need to develop professionally 
and succeed in their roles. 

Driving positive and meaningful  
impact in our communities

Our community engagement builds on long-standing 
financial support programmes such as the Admiral 
Community Chest scheme. In 2019, over 350 initiatives 
submitted by employees received either grants or 
matched funding, totalling £130,000. Our People 
Services department also signed a pledge with Cardiff 
Commitment to help young people from various social 
backgrounds to develop their employability skills, 
demonstrating that both departments and individuals are 
encouraged to engage in active community outreach.

Various initiatives across the Group promote diversity 
and inclusion, such as our headline sponsorship of 
Pride Cymru over the summer. Importantly, as a global 
business with growing international operations, our 
community impact now increasingly stretches across 
different parts of the globe.

85% of our employees feel good about  

the ways in which we contribute  
to communities5

Festival of Sport
In 2019, over 200 Admiral employees volunteered at  
the Festival of Sport in Margam Park (Wales) where 
children with disabilities get involved in sports,  
activities and games. 

Focus Areas

Focus Areas

•  Our Group Board aims to maintain a minimum of 33% 
of its members as women and aims to achieve this 
ratio in subsidiary boards

•  Complete our Ministry of Giving commitment to  

give £400,000 to fund four charity projects in South 
Wales over 2019 and 2020

•  We commit to increase female representation at 

•  Continue to engage with our community through 

executive level to 40% by 2023

charity and employment initiatives

•  Continue to train and develop our people 

•  Continue to empower our people to give back to our 

•  Continue to be a great place to work

For more information please refer to page 07 of our  
2019 Corporate Social Responsibility (CSR) report 

62

Admiral Group plc · Annual Report and Accounts 2019

local communities through initiatives such as optional 
charity breaks6, Community Chest and volunteering 
opportunities

4 

 Shares are given to our people who have been employed for one  
year or more; prorated for part-time employees 

5  Great Place to Work Survey 2019

6 

 Our people are entitled to up to one-month unpaid leave to  
carry out charity work every three years

 
  
 
We recognise the importance of openly and 
actively engaging with our shareholders

In 2019 we undertook over 300 Investor activities, 
including roadshows across London, New York, Boston and 
Toronto, and frequent conferences and investor meetings 
in Cardiff. In addition, The Chair, Senior Independent 
Director, Group CEO and Group CFO also hosted face to 
face meetings with some of our largest shareholders. 

In 2019 members of our senior leadership team and our 
Board, met with several of our largest shareholders to 
discuss a range of topics relating to the Company and its 
performance in an open and honest fashion. The insights 
that such discussions provide reinforce the importance 
of two-way communication as a key element of our 
stakeholder engagement programme. 

52%

148.3p 

140.0p 

ROE

EPS

DPS

Building and maintaining strong, long- 
term relationships with our external  
network of partners and suppliers 

Our key external stakeholders include (but are not 
limited to); Co- and Reinsurance Partners, Regulators, 
Government/Welsh Assembly, the FCA, the PRA, trade 
bodies, distribution partners, tax authorities, procurement 
partners, garage networks, suppliers and advisers. The 
Group seeks only to engage with suppliers and partners 
that meet our high standards and adhere to our best 
practice policies7. By working closely with strategic 
partners, we can further demonstrate our commitment  
to be a market leader of products and services. 

All our employees are shareholders 
All of our people who have been fully employed for one 
year receive the same number of shares (pro-rated for 
part time employees) through our Approved Free Share 
Plan (SIP). Some management additionally receive shares 
through the DFSS scheme.

Global procurement agreement with 
external IT hardware provider
In 2019, Admiral entered into a three-year global 
agreement with our external IT hardware provider. The 
global sourcing arrangement means that we have improved 
our agreement with the IT provider and increased their 
coverage across the Group, so that all businesses and 
brands of the Admiral Group will now have access to the 
same hardware equipment. The pricing agreement is based 
on consolidated volumes and will contribute to several 
internal efficiencies and cost savings.

Focus Areas

Focus Areas

•  The Investor Relations team, senior management and 
Group Board will continue to hold regular meetings 
and engage with our investors

•  Continue to actively engage with our co- and 

reinsurance partners

•  Continue to actively engage with our garage  

•  Continue to treat all shareholders fairly by providing 

network partners

accurate and timely information

•  Track efficiency savings through procurement 

•  We will continue our dividend policy to pay 65% of 

activities

post tax profits as a normal dividend

7 

 To find out more about our third party and supplier policies  
refer to our CSR report 

Admiral Group plc · Annual Report and Accounts 2019

63

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional Information 
Being a Responsible Business continued

Playing an active role in building  
a sustainable future for all 

As a global business, we have taken steps to explore the 
growing impact of climate change and to mitigate our 
impact on the environment. As an insurance and financial 
services provider our environmental footprint mainly 
stems from our office operations and business travel. We 
continuously work to minimise our footprint and raise 
awareness through our Green Teams, who are aligned 
with our vision for sustainable growth and our focus on 
profitability, as outlined by our Group business model and 
strategy on pages 16 and 17 of this report.

3,720 
Tonnes CO2e

Total carbon emissions  
(2018: 3,925 Tonnes CO2e)

Achieving our commitments

The Admiral Group Board constantly considers 
the Group’s key stakeholders and engagement 
methods, and reflects on how best to integrate our 
stakeholders' interests at the heart of our decision 
making. 

Our approach to being a responsible business remains 
grounded in our founding principles. We maintain our 
embedded ‘test and learn’ approach across the entire 
business, driving sustainable, long-term growth whilst 
also ensuring the daily needs of the business and our 
stakeholders are always considered, and the impact of 
our decisions closely monitored. 

Climate Change Project 
In 2019, Admiral established a Climate Change working 
group, with the aim of understanding the risks climate 
change could mean for the business and broader trends 
likely to impact us in the future8. For more information 
read our case study on page 36.

Focus Areas

•  Externally verify our CO2e emissions in 2020
•  Set Group-wide emission reduction targets in 2020

•  Continue to explore best practice developments and 

to mitigate our impact on the environment

•  Continue to improve recycling and energy usage

•  Further develop our Group Environmental policy

•  Voted Best Motor Insurer and  
Best Insurance Provider in the  
2019 Personal Finance Awards

•  Voted Best Home Insurer in the  
2019 Insurance Choice Awards

•  Number one in the Sunday Times  

Best Big Companies to Work For ranking

•  Number seven in the Great Place to Work  

Best Workplaces in Europe ranking

•  Recognised as a Centre of Excellence in  

Wellbeing by the Great Place to Work Institute

•  Headline sponsor of Pride Cymru’s  

2019 Big Weekend

•  Our Cardiff office has achieved a BREEAM  

ranking of ‘Excellent’

8 

 For more information on the Climate Change  
working group refer to page 97

64

Admiral Group plc · Annual Report and Accounts 2019

 
  
 
  
Board Diversity Policy 
•  The Group Board aims to maintain a minimum of 

33% of its members as women and aims to achieve 
this ratio in subsidiary boards as well.

Equality, Diversity and Dignity and Work Policy
•  We are committed to ensure any type of unfair 

discrimination including harassment, victimisation, 
favouritism and bullying is not accepted.

Sexual Harassment Policy
•  Admiral does not tolerate any form of sexual 

harassment in the workplace or at work related 
events and is committed to treating all complaints 
and incidents seriously. 

For more information relating to these policies, 
please see our corporate website.

ESG – Our Focus

Admiral continues to consider its stakeholders to 
ensure it builds a long-term sustainable business 
for the future in terms of Environmental, Social and 
Governance (ESG) factors. We have incorporated 
our response to ESG considerations throughout our 
Annual Report and Corporate Social Responsibility 
(CSR) Report and are engaging in active dialogue with 
various ESG indices and the Carbon Disclosure Project 
(CDP) to establish if there are any areas where we can 
better communicate what we are doing.

Non-Financial Reporting Statement

Stakeholders can find information as required 
under the regulations on reporting non-financial 
information in the following sections: 

•  Being a Responsible Business

•  Directors’ Report

•  Principal Risks and Uncertainties

We have four main Board Committees:

•  Remuneration Committee

•  Nomination Committee

•  Audit Committee

•  Group Risk Committee

We are signatory to the following initiatives: 

• 

Inclusive Behaviours in Insurance Pledge

•  30% Club

•  Women in Finance Charter

•  Race in Work Charter

•  Social Mobility Pledge

We also have several ESG-related  
policies in place including: 

Anti-bribery and Corruption Policy
•  We prohibit any inducement which results in  
a personal gain and is intended to influence 
 action which may not be solely in the interests  
of the Group. 

Modern Slavery Policy 
•  Admiral Group, and all its subsidiaries and branches, 

is opposed to the exploitation of people in any 
way and has a zero-tolerance approach to modern 
slavery. 

Whistleblowing Policy
•  We ensure our employees feel comfortable raising 
any concerns, provide guidance on ways to report 
issues and assure employees that all concerns are 
dealt with seriously. 

Responsible Investment Policy
•  Admiral has fully integrated a Responsible 
Investment Policy which is applicable to all 
investments. 

Procurement Policy
•  We provide policy and framework guidelines for 

all Admiral Group procurement activity in order to 
maintain the highest standards of integrity. 

Environmental Policy
•  As part of our vision for sustainable growth and 

our focus on profitability, we continuously work to 
better measure, record and reduce our Greenhouse 
Gas emissions.

For an overview of these policies,  
please see our corporate website.

Admiral Group plc · Annual Report and Accounts 2019

65

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationPrincipal Risks and Uncertainties

The Board, with support from the Group Risk Committee and 
the Group Risk function, undertakes a regular and robust 
assessment of the principal and emerging risks facing the 
Group. These risks have been summarised as those which 
would threaten its business model, future performance, 
liquidity and solvency.

The table below sets out the principal risks which Admiral has identified through 
its Enterprise Risk Management Framework (‘ERMF’). The impact of those risks 
and actions taken to mitigate them are explained below.

This section also includes a description of Admiral’s approach to identify, 
manage and govern emerging risks.

Principal risks (A–K)

Principal risks have been considered against each  
of our strategic objectives.

Risks that could impact investing in our core include: 

Insurance Risk: 

Group Risk:

Credit Risk:

E

F

G

Failure of 
geographic 
and/or product 
diversification

Erosion of 
competitive 
advantage in UK 
Motor Insurance

Reliance on the 
UK Comparison 
channel

H

Credit Risk

Market Risk:

I

Market Risk

Operational Risk:

J

K

Legal and 
Regulatory Risk

Operational Risk

A

B

C

D

Reserving Risk 
in the UK and 
international 
insurance

Premium Risk and 
Catastrophe Risk

Reduced 
availability of 
co-insurance 
and reinsurance 
arrangements

Potential 
diminution  
of other revenue

P r i n c ipal Risks

Operational 
Risk

Insurance 
Risk

J

K

A

B

C

D

Market Risk

I

Group Risk

E

F

G

Credit Risk

H

Linking risks to our strategic drivers  
For more information refer to pages 24 to 27

Investing in our core

1

2

3

Sustained Competitive Advantage

Continued Growth and Profitability

Continued Product Development 

Investing in our future 

4

5

6

Comparison

International Insurance

New Product Diversification

66

Admiral Group plc · Annual Report and Accounts 2019

Insurance Risk

A

Reserving Risk in the UK and international insurance

Risk: Admiral is exposed to reserving risk through its underwriting of motor and household insurance policies. Claims reserves in the 
Financial Statements may prove inadequate to cover the ultimate cost of claims which are by nature uncertain.

This is a particular risk for motor insurance liabilities, where the amount payable for bodily injury claims (particularly large claims) can 
change significantly during the lifetime of the claim as a result of external risks such as changes in Ogden rates and impacts of increased 
levels of Periodical Payment Orders. The update to the Ogden discount rate in 2019 reduces the likelihood of a further change in 2020. 

Possible impact on our strategy:   1     2    5

Impact

Mitigating Factors

Adverse run-off leading to higher claims 
costs in the Financial Statements.

PPO claims are capital intensive owing 
to increased uncertainty of the cost of 
significant claims over a longer term.

The Group continues to reserve conservatively, setting claims reserves in the Financial 
Statements well above actuarial best estimates to create a margin held to allow for 
unforeseen adverse development.

Best estimate reserves are estimated both internally and externally by independent actuaries.

For very large claims Admiral purchases excess of loss reinsurance, which mitigates a 
portion of the loss.

Regular reviews of both settled and potential PPO cases are undertaken by the Claims 
and Actuarial teams, with independent Actuarial analysis provided as part of the 
external reserving process.

Admiral’s investment strategy is the result of a structured, disciplined and transparent 
investment process which considers settled and potential future PPOs.

B

Premium Risk and Catastrophe Risk

Risk: The Group is exposed to the risk that inappropriate premiums are charged for its insurance products leading to either 
insufficient premiums to cover claims cost or uncompetitive rates leading to reduced business volumes. 

The risk of increased claim costs and reduced business volumes could be driven by potential economic, environmental, regulatory or 
political change such as the UK’s withdrawal from the European Union.

Admiral is exposed to the risk of higher losses than anticipated due to the occurrence of man-made catastrophes or natural weather 
events, potentially increased in frequency and severity due to climate change.

Possible impact on our strategy:   1     2    3

Impact

Mitigating Factors

Higher claims costs and loss ratios, 
resulting in reduced profits or 
underwriting losses.

A large flood or windstorm causing 
extensive property damage (both 
motor and household) to a significant 
proportion of the portfolio, could lead 
to a larger than anticipated total claims 
cost. 

There are a number of aspects which contribute to Admiral’s strong UK underwriting 
results, including:

•  Experienced and focused senior management and teams in key business areas 

including pricing and claims management;

•  Highly data-driven and analytical approach to regular monitoring of claims and 

underwriting performance;

•  Capability to identify and resolve underperformance promptly through changes to 

key performance drivers, particularly pricing

•  Continuous appraisal of and investment in staff, systems and processes; and

•  Admiral monitors the impact arising from Climate Change risks, covering both 

physical and transitional risks, that are captured as Emerging Risks.

Admiral purchases excess of loss reinsurance, designed to mitigate the impact of very 
large individual or catastrophe event claims.

Admiral Group plc · Annual Report and Accounts 2019

67

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationPrincipal Risks and Uncertainties continued

Insurance Risk continued

C

Reduced availability of co-insurance and reinsurance arrangements

Risk: Admiral uses proportional co-insurance and reinsurance across its insurance businesses to reduce its own capital needs (and 
increase return on the capital it does hold) and to mitigate the cost and risk of establishing new operations.

There is a risk that support will not be available or at an uneconomical price in the future if the results and/or future prospects of 
either the UK business or (more realistically) one or more of the newer operations are not satisfactory to the co- and/or reinsurers.

Possible impact on our strategy:   1     2    3     5    6

Impact

Mitigating Factors

A potential need to raise additional capital 
to support an increased underwriting 
share. This could be in the form of equity 
or debt.

Return on capital might reduce compared 
to current levels.

Admiral mitigates the risk to its reinsurance arrangements by ensuring that it has a 
diverse range of financially secure partners.

Admiral continues to enjoy a long-term relationship with a number of different 
reinsurers some of which are amongst the world’s largest.

These long-term arrangements are in place throughout the UK and International 
businesses.

D

Potential diminution of other revenue 

Risk: Admiral earns other revenue from a portfolio of products and services in addition to the core insurance products.

The level of this revenue could diminish due to regulatory or legal changes, customer behaviour, strategic reasons or market forces.

Possible impact on our strategy:   1     2    3  

Impact

Mitigating Factors

Lower profits from business operations 
and lower return on capital.

Admiral continuously assesses the value to its customer of the products it offers and 
makes changes to ensure the products continue to meet customer needs and offer  
good value.

Admiral seeks to minimise reliance on any single source by earning revenue from a range 
of products. This would mitigate the impact of regulatory or market changes or changes 
in consumer behaviour which might affect a particular product or income stream.

68

Admiral Group plc · Annual Report and Accounts 2019

Group Risk

E

Erosion of competitive advantage in UK Motor Insurance 

Risk: Admiral typically maintains a significant combined ratio advantage over the UK market. This advantage and/or the level of 
underwriting profit (and associated profit commission) could be eroded.

This risk could be exacerbated by irrational competitor pricing and/or new technologies used within the insurance market. It may arise 
from new or existing competitors.

Possible impact on our strategy:   1     2    3  

Impact

Mitigating Factors

A worse UK Motor Insurance result and 
lower return on capital employed.

A sustained and uncorrected erosion 
of competitive advantage could affect 
the ability of Admiral to maintain its 
reinsurance arrangements, which might 
in turn require Admiral to hold more 
capital.

Admiral’s focus remains on the wide range of factors that contribute to Admiral’s 
combined ratio outperformance of the UK Motor market. Some are set out earlier in the 
Strategic Report, but in addition:

•  Track record of innovation and ability to react quickly to market conditions and 

developments; and

•  Keen focus on maintaining a low-cost infrastructure and efficient acquisition costs.

F

Failure of geographic and/or product expansion

Risk: As per the Group’s diversification strategy, Admiral continues to develop the UK Household, non-insurance operations such as 
Loans and expand its overseas operations.

One or more of the operations could fail to become a sustainable, profitable long-term business.

Product expansion into new areas could lead to unprofitable business and increased regulatory risk.

Growth in developing businesses could exceed the scale of infrastructure of the operation.

Possible impact on our strategy:   3    4    5     6   

Impact

Mitigating Factors

Higher than planned losses (and 
potentially closure costs) and distraction 
of key management.

A collective failure of these businesses 
would threaten Admiral’s objective to 
diversify its earnings by expanding into 
new markets and products.

Admiral’s approach to expansion and product development remains conservative, 
applying the ‘test and learn’ philosophy that has proven successful for previous 
operations. International insurance businesses have generally executed cautious launch 
strategies and are all backed by proportional reinsurance support which provides 
substantial mitigation against start-up losses in the early years.

New comparison businesses have aligned their marketing investment with the extent 
of improvement in key performance indicators such as average cost per quote and 
conversion ratio. The Group also seeks to establish strategic partnerships for developing 
new businesses to share start-up losses with partners.

The Directors are mindful of management stretch and regularly assess the suitability 
of the infrastructure and management structure in place for Admiral’s new UK and 
international operations.

Admiral Group plc · Annual Report and Accounts 2019

69

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationPrincipal Risks and Uncertainties continued

Group Risks continued

G

Reliance on UK Comparison distribution channel

Risk: Admiral is dependent on the four main UK comparison websites as an important source of new business and growth.

Growth in this distribution channel could slow, cease or reverse, or Admiral could lose one or more of the websites as a source of 
customers.

Possible impact on our strategy:   1     2    3     4   

Impact

Mitigating Factors

A potentially material reduction in UK 
Motor Insurance new business volumes.

However, a more competitive market 
might benefit the car insurance business 
through lower acquisition costs.

Admiral also contributes materially to the revenues of other comparison businesses and 
has a strong brand presence and therefore it is not considered probable that a material 
source of new business would be lost.

Admiral continues to grow its multicover and multicar products, with a direct offering to 
new and existing customers.

Credit Risk

H

Credit Risk

Risk: Admiral is primarily exposed to credit risk in the form of a) default of reinsurer; b) failure of banking or investment counterparty.

One or more counterparties could suffer significant losses leading to a credit default.

AFSL exposes the Group to credit risk in relation to customer defaults on its lending business.

Possible impact on our strategy:    2    6  

Impact

Mitigating Factors

Additional capital may need to be raised 
as a result of a major credit event, 
dependent on its nature and severity.

Admiral only conducts business with reinsurers of appropriate financial strength. In 
addition, major reinsurance contracts are operated on a funds-withheld basis, which 
substantially reduces credit risk, as Admiral holds the cash received as collateral.

Admiral would also need to ensure that it 
continues to have sufficient liquid assets 
to meet its claims and other liabilities as 
they fell due.

Concentrations of credit risk are managed by investing in liquidity funds which invest in 
a wide range of short duration, high quality securities. Cash balances and deposits are 
placed only with highly rated credit institutions. Some long- term investments are held 
in Government bonds to further mitigate the exposure to credit risk.

Increased defaults would lead to a 
growth in bad debt provisioning which 
could impact future profitably and 
lending capabilities. 

Admiral considers counterparty exposure frequently and in significant detail, and has 
in place appropriate triggers and limits, to mitigate exposure to individual investment 
counterparties.

Admiral continuously monitors the credit quality of our counterparties within 
Board approved limits, adjusting its credit rules and pricing accordingly. Continuous 
monitoring of the credit quality of our counterparties within approved set limits.

70

Admiral Group plc · Annual Report and Accounts 2019

Market Risk

I

Market Risk

Risk: Market risk arises as a result of fluctuations in the value of market prices of investment assets, liabilities, or the income from our 
investment portfolio.

Possible impact on our strategy:    2  

Impact

Mitigating Factors

Market volatility (notably very 
significant reductions in risk free 
interest rates) can adversely impact the 
Group's solvency due to an increased 
regulatory valuation of claims liabilities, 
in particular in relation to longer dated 
potential PPO claims.

The investment strategy focuses on preservation of the amount invested, low volatility 
of returns and strong liquidity. The majority of the portfolio is invested in high quality 
fixed income and other debt securities, and money market funds and other similar funds 
in order to achieve these objectives.

The Group’s mitigation for interest rate risk resulting from long duration PPO liabilities 
includes a comprehensive level of reinsurance cover and continuing focus on investment 
strategies. This includes consideration of hedging options for these liabilities, with 
hedging arrangements recently implemented for settled PPOs. The creation of the 
Spanish insurance company AECS has not materially altered the exposure to net assets 
and liabilities in currencies other than pounds sterling which remain relatively low for 
the Group.

Operational Risk

J

Legal and Regulatory Risk

Risk: Legal and Regulatory risk may arise where Admiral fail to comply with legal or regulatory requirements and/or changes in an 
accurate, timely manner, such as the introduction of IFRS 17 and the FCA review in General Insurance Pricing Practices.

As Admiral operates globally, it is exposed to a number of differing legal jurisdictions and regulators. 

Possible impact on our strategy:   1     2    3     4    5    6  

Impact

Mitigating Factors

Exposure to regulatory intervention, 
censure and/or enforcement action 
through fines and other sanctions.

Regular review of the Group’s compliance with current and proposed requirements and 
interaction with regulators by Executive Management and the Board.

Assurance is gained through external reviews and benchmarking exercises ensuring 
Admiral is compliant with legal and regulatory requirements. 

Enhanced project governance is a key control in managing regulatory change.

Admiral Group plc · Annual Report and Accounts 2019

71

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationPrincipal Risks and Uncertainties continued

Operational Risk continued

K

Operational Risk

Risk: Operational Risk arises within all areas of the business. 

The principal categories of operational risk for Admiral are:

•  Conduct Risk 

• 

 Processes 

• 

IT Systems 

•  Project Risk  

• 

Information Security/Cyber Risk  

•  Business Continuity

•  People 

•  Outsourcing

Possible impact on our strategy:   1     2    3     4    5    6  

Impact

Mitigating Factors

Potential customer detriment and/
or potential regulatory censure/
enforcement and/or reputational 
damage as a result of Admiral’s 
action.

Admiral being unable to service its 
customers or making poor business 
decisions due to lack of system 
availability, data integrity and data 
confidentiality.

The risk of reductions in earnings 
and/or value, through financial or 
reputational loss, from inadequate 
or failed internal and outsourced 
projects, processes and systems, 
or from people related or external 
events.

Risk to Admiral occurs through 
the losses that could materialise 
if the internal control framework 
managing these business processes 
fails.

At each stage of the customer journey, customer outcomes are monitored, managed and 
reported in order to mitigate customer detriment.

Admiral continues to invest in its Security Programme in order to mitigate Information 
Security risks, including evolving Cyber risk.

Within IT there is a major incident team which is tasked with maintaining system availability, 
with business continuity and disaster recovery plans in place which are regularly tested. 

Data is backed up to allow for its recovery in the event of corruption

There are regular reviews of the effectiveness of the Group’s IT capability by Executive 
Management and the Board.

Admiral operates the three lines of defence model for overseeing its products, processes and service.

Internal controls are in place and monitored to mitigate risks and the control framework is 
regularly reviewed.

The internal audit function has an agreed cycle of testing of the adequacy and effectiveness 
of controls.

We aim to attract, retain and motivate quality staff to deliver quality customer service and 
achieve business objectives.

Succession planning is based on targeted recruitment, identifying potential leaders through 
internal development, talent management and retention processes.

Enhanced project governance and oversight of new systems implementations with external 
specialist review and assurance where required.

Admiral monitors its outsourced and offshore activities, through ongoing supplier 
relationship and performance management, with regular due diligence reviews.

Admiral purchases a range of insurance covers to mitigate the impact of a number of operational risks.

72

Admiral Group plc · Annual Report and Accounts 2019

Emerging Risks

Risk: Admiral Group monitors emerging risks which are defined as 
issues that are perceived to be potentially significant, but which 
may not be fully foreseen, assessed or allowed for in strategic 
and operation business decisions. By their very nature, emerging 
risks are many and varied. They arise from changing political, 
social, economic, environmental and technological landscapes, 
impacted by changing legal and regulatory considerations, 
and are characterised by a complex interaction between these 
drivers. The timescale of their impact is unknown, but frequently 
is for longer than standard business planning cycles. They are 
considered to have potentially significant impact to the Group, 
with a high degree of uncertainty around the likelihood of 
occurrence, severity and/or timescales.

The management of emerging risks is a key element of Admiral’s 
strategic risk management. Admiral has developed a framework 
for monitoring Emerging Risks, based on the guidelines of the 
International Risk Governance Council and the CRO Forum 

Emerging Risks Initiative. The framework documents the 
management practices and procedures in managing emerging 
risks: identifying and assessing risks thorough analysis and the 
quantification of the potential impact to Admiral, as well as 
the precautionary deployment of management actions and 
mitigating controls.

Emerging Risks are represented graphically, capturing an 
assessment of their impact and date of crystallization ranging 
from less than one year to greater than five years, while also 
categorising them into the following four broad segments: 
(a) legal and regulatory, such as IFRS 17; (b) socio-political and 
economic, such as Brexit; (c) environmental, such as physical and 
transition climate change risks; and (d) technology, capturing 
advances in vehicle technology. 

Reporting on such emerging risks and opportunities is provided 
to the GRC and relevant Boards and is incorporated into the 
Group ORSA Report.

David Stevens CBE
Group Chief Executive Officer 
4 March 2020

Admiral Group plc · Annual Report and Accounts 2019

73

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationCorporate Governance

Introduction from the Chair

“ On behalf of the Board, I am pleased to present the  
Group’s Governance Report for the financial year ended  
31 December 2019.”

Dear Shareholder,

Governance has been a key area of focus for the 
Board, given the changes to the corporate governance 
landscape brought about by the introduction in July 
2018 of the revised UK Corporate Governance Code 
which applies to the Group with effect from 1 January 
2019. In order to ensure that the Board was fully 
prepared for the changes set out in the revised Code, 
a project was initiated, led by the Company Secretary, 
which included scheduling presentations, updates and 
training for the Board throughout the year to ensure 
that the Group’s governance framework and standards 
of good corporate governance were aligned with the 
requirements set out in the Code.

During the year, the Board and the Nomination and 
Governance Committee led a comprehensive and 
transparent selection process for a new CEO. Following 
suitable candidate interviews and presentations, 
Milena Mondini de Focatiis was selected as the 
preferred CEO candidate. Further details of the 
selection process are set out later in this report on 
page 84.

The Board reviewed and agreed the Group’s purpose, 
which sets out the Group’s values and strategy, to 
ensure that it was aligned with the Group’s culture and 
supported the Group’s long-term sustainable strategy. 
A number of sessions were held during the year at 
which the Board spent time reflecting on the Group’s 
unique culture and reviewed the measures that had 
been put in place to make sure it was appropriately 
monitored so that it remained aligned with the 
Group’s purpose and values. The Board considered how 
the Group’s purpose and values had been embedded in 
the Group’s policies and procedures and were satisfied 
that management had taken the appropriate steps 
to communicate values and expected behaviours 
widely and clearly across the Group and that reward 
structures provided appropriate incentives that 
encourage desired behaviours and responsible risk-
taking. The Group’s purpose is set out on page 01.

74
74

Admiral Group plc · Annual Report and Accounts 2019
Admiral Group plc · Annual Report and Accounts 2019

During the year the Board focused on 
enhancing communication with its staff 
to ensure that the mechanisms in place 
for engagement with them remained 
appropriate. In this context, the Board 
engaged with the employees through the 
Employee Consultation Group (ECG) which 
was launched successfully, comprising 
elected staff representatives from across 
the Group with one of the Non-Executive 
Directors attending, on rotation, three 
of the five ECG meetings held during the 
year. Going forward, it is intended that a 
Non-Executive Director will attend each 
ECG meeting. Non-Executive Directors 
were able to see how effectively the 
ECG was functioning as a forum for staff 
consultation, gathering staff opinion and 
fostering a safe environment to raise 
matters of interest and generate ideas. 
In addition, attendance at ECG meetings 
also gave the Non-Executive Directors 
an opportunity to feed back on specific 
agenda items that were discussed at the 
Board. Representatives from the ECG 
regularly attended Board meetings to 
update the Board on the matters and 
issues discussed at ECG meetings and to 
participate in relevant matters considered 
by the Board. Further information on the 
operation of the ECG can be found in the 
Directors’ Report on page 124 and in the 
s172 statement in the Strategic Report at 
pages 18 and 19.

The Board also reflected on the 
importance of its key stakeholder groups 
and had a Board session in April at which all 
the Group’s stakeholders were considered 
and engagement with them discussed  
to ensure that the views of stakeholders 
were properly considered in decisions 
made by the Board in compliance with 
s172(1) that the Directors should take 
stakeholder concerns into account in  
their decision making. 

The customer remains central to our 
culture and we strive to ensure fair 
outcomes for all of the Group’s customers 
and empower front-line staff to meet the 
needs of individual customers. The Board 
had a session in March on the treatment 
of existing customers, and in April on 
customer outcomes. Both sessions gave 
the Board valuable insight into how the 
needs of customers were evolving and how 
the development of customer experience 
and oversight was being monitored to 
ensure that our customer centric culture 
is maintained. 

Succession planning and diversity remain 
key areas of focus for the Board and the 
Nomination and Governance Committee 
as we seek to ensure that the composition 
and balance of the Board is reviewed and 
refreshed where necessary; that continuity 
is maintained, and that Directors with 
the appropriate skills and experience 
and from a diverse range of backgrounds 

join the Board to bring fresh perspective 
and challenge to the Group’s strategy 
in the markets in which it operates. The 
Board continues to focus on promoting 
diversity of gender and social and ethnic 
background to enhance diversity across 
its employees and executive pipeline. 

During the year, an externally facilitated 
evaluation of the Board’s performance was 
led by independent external consultant, 
Ian White, to ensure that the Board 
continued to operate effectively and that 
it was acting on the recommendations 
from its previous reviews. A summary of 
the outcomes of the Board’s discussion 
and consideration of the results of the 
evaluation are set out in more detail at 
page 82 of this report.

The Board reviewed its objectives in 
December to ensure that they remained 
appropriate and that the Board’s time 
could be allocated to those areas that will 
be most important to the Group in the 
coming year. The objectives will be kept 
under regular review to ensure that they 
remain appropriate for the challenges and 
issues that will need to be addressed as the 
business continues to evolve and develop.

Annette Court
Group Chair
4 March 2020

Admiral Group plc · Annual Report and Accounts 2019

75

Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany Overview 
w

Board of Directors

A diverse Board with a breadth  
of skills and experience.

Annette Court
Chair

David Stevens, CBE
Chief Executive Officer

Geraint Jones
Chief Financial Officer

Mike Brierley
Non-Executive Director

Karen Green
Non-Executive Director

Current Appointments

Non-Executive Director  
of Sage Group plc

Trustee of the Waterloo 
Foundation

–

Chair of Admiral Financial 
Services Limited1

Non-Executive Director of 
Phoenix Group Holdings plc 

Council Member, Lloyd’s of 
London

Vice President, Insurance 
Institute of London

Background and experience

CEO of Europe General 
Insurance for Zurich Financial 
Services and a member of the 
Group Executive Committee 
from 2007-2010. Former CEO 
of Direct Line Group (formerly 
RBS Insurance) and member 
of the RBS Group Executive 
Management Committee. 
Previously a member on the 
Board of the Association of 
British Insurers (ABI).

David is a founder Director of 
Admiral and helped to set up 
the Admiral business in 1991.

Prior to joining Admiral 
David worked at McKinsey 
& Company, in the Financial 
Interest Group, and Cadbury 
Schweppes in the UK and the 
USA. David has an MBA from 
INSEAD and he was awarded 
a CBE in 2010 for services to 
business and the community 
in Wales.

Geraint joined Admiral in 
2002 and held several senior 
finance positions including 
Head of Finance, before being 
promoted to Deputy Chief 
Financial Officer in January 
2012 and Chief Financial 
Officer in August 2014. Geraint 
is responsible for finance, 
investments and investor 
relations. 

A Fellow of the Institute of 
Chartered Accountants in 
England and Wales, Geraint 
spent the early part of his 
career as an external auditor  
at Ernst & Young and KPMG.

Mike was CFO of Metro Bank 
PLC between 2009 and 2018, 
helping lead the business from 
start-up to listing on the FTSE. 
He spent seven years at Capital 
One Europe in various roles 
including CFO Europe, CFO UK 
and Chief Risk Officer Europe. 
He has also served as CFO for 
Royal Trust Bank, Financial 
Controller at Industrial Bank of 
Japan, London Branch, Director 
Business Risk at Barclaycard 
and was Co-founder and CFO of 
Gentra Limited. Mike is a Fellow 
of the Institute of Chartered 
Accountants in England and 
Wales. In 2019 Mike was 
appointed Chair of Admiral 
Group subsidiary, Admiral 
Financial Services Limited 
(AFSL).

Karen Green is the former 
CEO of Aspen UK, comprising 
the principal UK insurance 
and reinsurance companies 
of Aspen Insurance Holdings. 
Other senior Aspen positions 
included Group Head 
of Strategy, Corporate 
Development, Office of 
the Group CEO and she was 
a member of the Group 
Executive Committee for 12 
years. Prior to that, she held 
various corporate finance, M&A 
and private equity roles at GE 
Capital Europe and Stonepoint 
Capital having started her 
career in investment banking 
at Baring Brothers and 
Schroders.

Appointed

Appointed to the Board in 2012, 
appointed to Chair in 2017

Appointed to the Board in 1999, 
appointed to CEO in 2016

Appointed in 2014

Appointed in 2018

Appointed in 2018

1  Admiral Group subsidiary entity

76

Admiral Group plc · Annual Report and Accounts 2019

w

Committee Membership

Audit Committee member

Remuneration Committee member

Committee Chair

Group Risk Committee member

Nomination and Governance Committee member

Senior Independent Director

Justine Roberts, CBE
Non-Executive Director

Owen Clarke
Non-Executive Director

Jean Park
Non-Executive Director

Manning Rountree
Non-Executive Director

Andy Crossley
Non-Executive Director

CEO & Founder, Mumsnet.com 
& Gransnet.com

Non-Executive Director of  
The Open Data Institute

Chairman of Equistone Partners 
Europe, ‘Equistone’ (formerly 
Barclays Private Equity, ‘BPE’)

Non-Executive Director of 
Murray Income Trust plc

Non-Executive Director of 
the National House Building 
Council

Chief Executive Officer and 
Director of White Mountains 
Insurance Group, Ltd

Director of Build America 
Mutual Assurance Company

Non-Executive Director and 
Chair of Audit Committee at 
Vitality Health Ltd and Vitality 
Life Ltd

Chair of EUI Limited1

Justine founded Mumsnet in 
2000 and is responsible for 
creation, strategic direction 
and overall leadership. In 
May 2011, Justine founded 
Gransnet, a sister site to 
Mumsnet, for the over-50s. 
Before that Justine was a 
freelance football and cricket 
journalist for the Times and 
Daily Telegraph, after working 
for Deutsche Bank, managing 
the South African equity 
operation in the US.

Owen was Chief Investment 
Officer of Equistone from 
2011 to 2017. He previously led 
several management buy-outs 
for BPE in the insurance and 
consumer finance sectors, 
including BPE’s participation 
in the Management Buy Out of 
Admiral and was a Director of 
Admiral from 1999 to 2004. He 
also led BPE’s own buy out from 
Barclays to form Equistone 
in 2011.

Jean was Group Chief Risk 
Officer at the Phoenix Group 
from 2009 until June 2013, 
during which time she held 
responsibility for the Group’s 
relationship with the regulator 
and founded the Board Risk 
Committee. Previously, 
she was Risk Management 
Director of the Insurance and 
Investments division of Lloyds 
TSB and, before that, Head 
of Compliance and Audit at 
Scottish Widows.

Jean is a Member of the 
Institute of Chartered 
Accountants of Scotland.

Manning joined White 
Mountains in 2004 and is the 
former President of White 
Mountains Advisors and White 
Mountains Capital. Prior to 
joining White Mountains, 
Manning spent two years 
with Putnam Investments and 
three years with McKinsey & 
Company.

Andy was Chief Financial 
Officer at Domestic & General 
Group from 2014 to 2017. He 
spent 14 years at Prudential plc 
from 2000 as Director, Group 
Finance; Group Chief Risk 
Officer; and CFO and Deputy 
Chief Executive Officer of 
Prudential UK. He previously 
held senior manager roles at 
Legal & General Group plc, 
where he was Group Financial 
Controller, and Lloyds Bank plc. 
Andy is a Fellow of the Institute 
of Chartered Accountants in 
England and Wales.

Appointed in 2016

Appointed in 2015

Appointed in 2014

Appointed in 2015

Appointed in 2018

Admiral Group plc · Annual Report and Accounts 2019

77

Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewGovernance Report

Compliance with the UK Corporate Governance Code

The UK Corporate Governance Code 2018 (the Code) was applicable for the Group during the year under review, and the Group applied 
the principles and complied with the provisions of the Code except for parts of provisions 36 and 41 that relate to the introduction of a 
post employment shareholding policy and engagement with the workforce to explain alignment of Executive remuneration with wider 
Company pay policy, respectively. 

Employees are not specifically consulted on Executive remuneration, however all employees are encouraged to participate in Admiral’s 
annual staff survey, which provides valuable insight to the Board on a range of topics, including compensation. Relevant feedback is 
shared with the Group Remuneration Committee. In addition, the Employee Consultation Group provides a regular forum for employee 
queries to be discussed with senior management, by way of elected representatives. The Chair of the Group Remuneration Committee 
joins the Employee Consultation Group meetings annually. The Group will be seeking shareholder support for a revised Remuneration 
Policy at the 2021 AGM and as part of the review process in 2020, the Committee anticipates adopting a post employment 
shareholding policy. 

Set out in the following pages is an explanation of how we have applied the principles and related provisions of the Code  
during the year.

Our Responsible Investment Policy
In 2019 Admiral fully integrated a Responsible Investment Policy related to our 
investment portfolio.

The purpose of the Policy is to consider Environmental, 
Social and Governance (ESG) factors and risks, and to achieve 
more sustainable long term returns. In particular, the 
Policy requires ESG considerations to be integrated in each 
step of investment decision-making and Admiral has set 
requirements for the asset managers it employs.

These requirements include being signatories to the UN 
Principles of Responsible Investing, having an integrated ESG 
analysis to inform decision making, and having ESG reporting 
in place. Admiral will also monitor the ESG-risks carefully and 
for the impact investments, monitor versus the social impact 
target. Through time, monitoring and analysis of underlying 
securities may lead to disinvestment, and the Policy may 
evolve as opportunities arise and responsible investment 
practices develop.

78

Admiral Group plc · Annual Report and Accounts 2019

Board Leadership and Company Purpose 

The Board is responsible for promoting the long term, sustainable success of the Group and its shareholders and is the principal 
decision-making forum for the Group, providing entrepreneurial leadership, both directly and through its Committees, and delegating 
authority to the Executive team. The Board has determined the Group’s purpose which represents its values and strategy and is 
satisfied that it is aligned with the culture of the Group. 

The Board is responsible for organising and directing the affairs of the Group in a manner that generates and preserves value over the 
long term. Through the strong governance framework that it has in place the Board is able to deliver on its strategy of providing strong 
sustainable financial and operational performance. The Board is also accountable for ensuring that in carrying out its duties the Group’s 
legal and regulatory obligations are being met; and for ensuring that it operates within appropriately established risk parameters. 

The Group’s UK regulated entities are accountable to the Financial Conduct Authority (FCA) and the Prudential Regulatory Authority 
(PRA) for ensuring compliance with the Group’s UK regulatory obligations and that dealings with the FCA and PRA are handled in a 
constructive, co-operative and transparent manner. Similar provisions apply in respect of the Group’s international businesses with 
regard to the relevant regulatory authorities in those overseas jurisdictions in which the Group also operates.

The Board has adopted a formal schedule of matters reserved for the Board’s consideration. This is monitored by the Company 
Secretary and reviewed by the Board on an annual basis. Specific matters reserved to the Board include the approval of:

•  The Group’s long-term objectives and corporate strategy

•  Operating and capital budgets, financial results, and any significant changes to accounting practices or policies

•  The Group’s capital structure

•  Results and financial reporting

•  The system of internal control and risk management

•  The Group’s overall risk appetite

•  Changes to the structure, size and composition of the Board, including new appointments

•  Succession plans for the Board and senior management

•  Dividend policy and proposals for dividend payments

•  Major acquisitions, disposals, and other transactions outside delegated limits 

•  The annual review of its own performance and that of its Board Committees

•  Annual review of the Group’s Board policies 

•  The review of the Group’s overall corporate governance arrangements

Board activity during 2019

The Board met on eight occasions in 2019 with all these meetings being held over one or two days and one of the meetings being a 

separate strategy meeting held offsite. 

Admiral Group plc · Annual Report and Accounts 2019

79

Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewGovernance Report continued

Principal areas of focus for the Board during 2019

Governance

Operational Performance

•  Standing agenda item at each Board for an update from the 
Company Secretary on the project that had been initiated 
to ensure that the requirements of the UK Corporate 
Governance Code were fully met;

•  Update from the Group’s lawyers, Clifford Chance, on 

Directors’ responsibilities under the Companies Act and 
s172 in particular;

•  Considered the results of the external Board Effectiveness 

Review;

•  Succession planning and Group talent management update;

•  Reviewed and approved revised Matters Reserved for the 

Board;

•  Update session on the implementation of Senior Managers 

& Certification Regime (SM&CR)

Stakeholders

•  Updates from the Chair of the Employee Consultation Group 
in January, April, August and December with representatives 
from the ECG attending the Board in August and December; 

•  Update on culture and people;

•  Updates on gender and diversity at the meetings in January 

and June;

• 

In March, an update on Group talent management;

•  Board session in March on the impact of climate change 

and its importance for the Group;

•  Presentation on customer outcomes and consideration 
of a stakeholder map that identified the Group’s main 
stakeholders and engagement processes and mechanisms 
that were in place;

•  Presentation on distribution partners.

Strategy

•  Strategy review update in January and June;

•  Group Strategy Review at the Group strategy session in 

October which also considered product diversification and 
motor evolution. 

Regulatory Updates

• 

Internal Model Application Process (IMAP) Updates

•  Own Risk and Solvency Assessment Report (ORSA) review

•  FCA attended the October Board

•  Updates on cyber security and the measures in place across 

the Group

•  Presentation from the Group’s European Insurance 

businesses

•  Presentation from the Group’s US insurance and  

Comparison business

•  Comparison update

•  Presentation from the Group’s Loans business

•  Consideration and approval of the Group’s 5 Year Plan

On the agenda for 2020

•  Continued focus on maintaining the Group’s culture to 
ensure the Group remains a great place to work for its 
employees;

•  Monitor the evolution and development of the Employee 
Consultation Group (ECG) that was operational in 2019 to 
ensure that the views of the staff are fully considered by 
the Board and that there is appropriate interaction between 
the Board and the members of the ECG to ensure that the 
views of staff on matters raised at the ECG are properly 
considered by the Board in decisions that are made by it; 

•  Ensuring that gender and diversity are appropriately 

considered and that there is a diverse pipeline of talent 
available for succession planning for senior roles;

•  Ongoing review of the agreed objectives of the Board to 
ensure that they are appropriately covered in the Board 
timetable for the year;

•  Continue to keep under review the Group’s technology and 
digital capabilities to ensure they are appropriate as the 
Group looks to explore opportunities beyond car insurance;

•  Understand more deeply our competitors’ capabilities in the 
important markets in which we operate and gain a deeper 
understanding of our customers across the Group and what 
insights this brings;

•  Ensure that there is continued Board oversight of the 
Group’s Environmental Social and Governance (ESG) 
responsibilities with particular focus on the impact of 
climate change;

•  Continue to devote Board time to consideration of the views 
of the Group’s key stakeholders in implementing the Group’s 
strategy and ensure there is regular engagement through 
appropriate channels.

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Admiral Group plc · Annual Report and Accounts 2019

At each scheduled meeting the Board receives updates from 
the Chief Executive Officer and Chief Financial Officer as to the 
financial and operational performance of the Group and any 
specific developments in the areas of the business for which 
they are directly responsible and of which the Board should be 
aware. In addition, there is an update provided at each Board 
on the matters discussed and considered at each of the Group’s 
principal subsidiary Board meetings. An annual schedule of 
agenda items is reviewed and updated at each meeting to ensure 
that items are considered at the appropriate point in the financial 
and regulatory cycle. Meetings are structured so as to allow for 
consideration and debate of all matters. The Group CEO Designate 
and the CEO of UK Insurance (respectively Milena Mondini de 
Focatiis and Cristina Nestares) together with the Chief Risk 
Officer (James Armstrong) are invited to attend every Board 
meeting and regular Board dinners. This has proved an effective 
means of ensuring that senior managers below Board level have 
exposure to and gain experience of the operation of the Board. 

In addition to the regular consideration of financial and operating 
performance and risk management and compliance, the Board 
received presentations on a variety of topics including updates 
from the management teams of each of the Group’s businesses 
and regular reviews of Solvency II related activities such as 
progress of the Internal Model Application Process (IMAP).

In addition to her visits to the Group’s UK operations, the Chair 
has sought to visit each of the Group’s overseas operations this 
year and Non-Executive Directors are invited to join either her or 
the Chief Executive Officer on one or more of their overseas visits 

each year. The Non-Executive Directors and the Chair met during 
the year without the Executive Directors being present. Non-
Executive Directors also attended briefing sessions in Cardiff 
and Newport on different aspects of the Group’s UK business. In 
order to increase their understanding of the depth and breadth 
of management across the Group below Board level, the Non-
Executive Directors and the Chair also attended a dinner with 
members of the Group’s senior management team without the 
Executive Directors being present. When management teams 
present to the Board on their operations, they are also invited to 
join the Board for dinner which gives the opportunity for informal 
interaction between Directors and management. 

Meetings and attendance

Directors are expected to attend all meetings of the Board and 
the Committees on which they serve and to devote sufficient 
time to the Group to perform their duties. Where Directors are 
unable to attend meetings they receive papers for that meeting 
giving them the opportunity to raise any issues with the Chair 
in advance of the meeting. The number of scheduled Board 
meetings and Committee meetings, of which they are a member, 
attended by each Director during 2019 is provided in the table 
below. In addition to the seven scheduled Board meetings held 
during the year, there was an additional Board meeting held in 
June 2019 that was called at short notice and was attended by all 
Board members. Similarly, the ten Audit Committee meetings, set 
out in the table below, includes three additional Audit Committee 
meetings that were called at short notice. 

Total meetings held

Annette Court (Chair) 

David Stevens (Chief Executive Officer) 

Geraint Jones (Chief Financial Officer)

Owen Clarke

Karen Green

Jean Park

Manning Rountree 

Justine Roberts

Andrew Crossley 

Michael Brierley 

Board meetings

Audit Committee 
meetings

Group Risk 
Committee 
meetings

Nominations 
and Governance 
Committee 
meetings

Remuneration 
Committee 
meetings

8

8

8

8

8

8

8

8

8

8

8

10

10

10

10

10

8

8

8

7 

7

7

7

6

8

8

8

7

Justine Roberts was unable to attend the Remuneration Committee meeting on 20 February as she was overseas and, due to technical 
difficulties, was not able to dial in to the meeting as anticipated. Due to a prior commitment, Justine was also unable to attend the 
Nomination and Governance Committee on 19 November which was an additional meeting that was called at short notice.

Due to a prior commitment, Manning Rountree was unable to attend an additional Risk Committee meeting that was called at short 
notice as part of the Internal Model Approval Process (IMAP).

Admiral Group plc · Annual Report and Accounts 2019

81

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Governance Report continued

Agendas and papers are circulated to the Board electronically 
in a timely and secure manner in preparation for Board and 
Committee meetings. The Board agenda is structured by the 
Chair in consultation with the Company Secretary and Chief 
Executive Officer. Routine Board papers are supplemented by 
information specifically requested by the Directors from time 
to time. All Board and Committee meetings during the year were 
held in an open atmosphere conducive to robust and constructive 
challenge and debate. All Directors have, therefore, been able to 
bring independent judgement to bear on issues such as strategy, 
risk management, performance, and resources. Additional 
meetings are called when required and there is contact between 
meetings, where necessary, to progress the Group’s business. 

All the Directors have access to the advice and services of the 
Company Secretary. He has responsibility for ensuring that Board 
procedures are followed and for advising the Board, through the 
Chair, on governance matters. The Company Secretary provides 
updates to the Board on regulatory and corporate governance 
issues, new legislation, and Directors’ duties and obligations. The 
appointment and removal of the Company Secretary is one of the 
matters reserved for the Board.

During the year, the Board received assurance from management 
that it had effectively embedded the Group’s purpose within 
operational processes and policies and the alignment of value 
to rewards and incentives. This is achieved through a framework 
of embedding that considers Group policies, procedures and 
processes to determine how the Group purpose is delivered, how 
outcomes are monitored and reported, and performance reviewed 
by the Board. The Board was also satisfied that the incentives, 
rewards and promotion were aligned with the Group’s values.

Culture: Monitoring and Assessment

It is critical that our culture evolves and adapts as the business 
environment we operate in changes but it is also critical that 
those parts of our culture which have given us a competitive 
advantage and been a driver of success in the past are 
maintained. The culture of providing our customers with great 
products and services whilst caring for our employees and other 
key stakeholders in the business is key to what we do. Our culture 
is embedded and reinforced by The Four Pillars (Communication; 
Reward and Recognition; Fun and Equality) which are built into the 
fabric of our training, communication and the way we do business. 
We recognise the need to ensure that our employees are highly 
skilled and motivated and have a recognition culture where our 
employees can thrive, be innovative and contribute to the future 
success of the Group. 

In January, the Board received an update on culture and people 
which considered the Group’s culture and how it related to the 
Group’s purpose, values and culture, the approach to investing in 
and rewarding employees and how culture was monitored across 
the Group. The Board reviewed the variety of initiatives that 
have been introduced to support the Group’s culture including: 
a compensation and promotion structure based on meritocracy, 

star lunches where staff are recognised for their performance 
and are invited to attend a lunch with a senior manager, Group 
Top 10 competition in which all departments compete in a highly 
contested Group wide competition to present to a panel of senior 
managers on a different subject each year in order to be awarded 
the best department, Annual Manager Awards, local reward and 
recognition programmes and High five feedback programmes 
where employees can submit feedback on colleagues across 
departments who have given great service.

In addition to staff participation in regularly monthly staff 
surveys together with an annual employee engagement survey 
– Best Companies and Great Places to work survey, there are 
a number of the mechanisms that the Group uses to monitor 
culture including regular culture audits conducted by Internal 
Audit that include survey results, policies and processes; “Meet 
the Manager” meetings; “Ask David” scheme and regular online 
manager chats. All are felt to be valuable methods of capturing 
the mood of employees and to gauge the health of our culture.

The Board continues to keep under review the monitoring of Group 
culture to ensure that it is aligned with the Group’s purpose, values 
and strategy as the business continues to evolve and develop. In 
October, the Board approved a culture scorecard matrix to provide 
a benchmark to monitor culture across the Group, to ensure 
it is aligned with our purpose and values; and provide greater 
Board insight through formal reporting of both areas of strength 
and potential areas of development. The scorecard matrix is 
produced quarterly and reported through the Group’s Conduct Risk 
Framework and shared with the Board for challenge and review. 
The scores are supported by comments made by staff relating to 
specific survey questions to provide further insight. Tolerances are 
set at a level to ensure we continue to work hard to maintain our 
great culture and challenge us to improve.

Board Evaluation

Having last carried out an external Board evaluation in 2016, 
and in accordance with the Code requirement that FTSE 350 
companies should carry out an externally facilitated evaluation 
of the Board at least every 3 years, this year the Board 
evaluation process was led by Ian White. Ian is an independent 
external consultant with experience of evaluating and making 
recommendations to enhance Board effectiveness of a number of 
listed and other companies. Other than being a customer of one 
of the Group’s subsidiaries, Ian has no connection with the Group 
or any of the Board Directors. 

The focus of the independent evaluation was on the dynamics 
of the Board and Committees to assess their effectiveness 
and, where applicable, to make some practical suggestions for 
enhancements. Matters considered included: the dynamics, 
behaviour and culture including relationships around the Board 
table; the Board’s decision making and strategic approach; the 
process for Board Succession; together with individual feedback 
to the Chair and Committee Chairs on their particular roles.

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Admiral Group plc · Annual Report and Accounts 2019

The evaluation process comprised the completion of an online 
questionnaire that was sent to all Board members and regular 
Board attendees. The questionnaire considered: 

•  Board composition together with the utilisation of the 

experience and expertise of Board members;

•  Board dynamics and the interaction between the Chair, Non-

Executive Directors and management;

Key recommendations identified in the 2019 review to enhance 
the Board’s effectiveness included:

• 

increased focus on the need to enhance the Board’s expertise 
in technology;

•  ensuring that there continued to be appropriate challenge 
from the Board on the matters discussed and consideration 
given to ways this could be enhanced;

•  Leadership and succession planning including the oversight of the 
Group’s processes for managing, developing and retaining talent; 

• 

•  Understanding by the Board of the prevailing culture within  

the Group; 

increasing the number of scheduled NED only sessions to 
ensure that there was appropriate opportunity for the NEDs 
to discuss matters affecting the Group without management 
present; 

•  Quality, timeliness of delivery and presentation of Board papers 

and Board support;

•  Time management and operational performance of Board  

and Committee meetings;

•  Risk management and the effectiveness of the Board in 

considering the Group’s risk management framework and 
internal controls; 

•  The effectiveness of the Board’s strategic and operational 

oversight;

•  Priorities for change that would enhance Board performance.

The results of the questionnaire were then discussed in one 
to one interviews with Ian and Board members and regular 
Board attendees. Any particular areas of focus that came out 
of the results of the questionnaire were discussed together 
with an assessment of progress since the previous reviews and 
any material matters identified in the individual questionnaire 
results. Ian also met a selection of employees to ask about their 
views on the Board.

As part of the evaluation process, Ian also had access to 
the papers for and attended, as an observer, one Group 
Board meeting and one meeting of each of the Group Audit, 
Remuneration, Nomination and Governance, and Risk Committees 
in order to assess, at first hand, the dynamics and effectiveness 
of each meeting.

Ian presented the results of the review to the Board in 
December 2019 and the Board discussed the specific 
recommendations that had been proposed to enhance the 
Board’s effectiveness. The Board agreed that good progress had 
been made in implementing the recommendations identified in 
the internal evaluation carried out in 2018, particularly around 
understanding the views and requirements of the Group’s 
stakeholders; improvements in the quality of Board papers;  
and increased Board focus on customer insight and experience 
and technological issues facing the Company.

•  continued focus on using Board and Committee time more 
effectively through making sure that Board papers and 
meeting agendas are drafted appropriately to allow for 
effective consideration of the matters to be discussed;

•  further enhancement to the use of Board paper templates 

and existing guidelines for the production of Board papers to 
ensure that the Board’s time was used effectively;

•  existing induction plans for new Board Directors should 

be tailored to ensure they are appropriate for the level of 
experience of the new Board members;

•  the number of Board education and training sessions should be 

regularly reviewed to ensure that the needs of the Board  
in certain areas was being addressed.

Overall the results of the review concluded that the Board 
continues to operate effectively. The dynamics of the Board are 
of a collegiate Board with a good balance of experience, who 
work well together and are keen to promote the success of the 
Company. The Board operates as an open and transparent forum 
for discussion and debate. Everyone has an opportunity to be 
heard and is encouraged to participate, which contributes to a 
positive and supportive culture. In addition, the Board has a good 
understanding of the matters it must focus on and is in touch 
with its major stakeholders. 

The performance of the Chief Financial Officer is appraised 
annually by the Chief Executive Officer, to whom he reports. 
The Chair, taking into account the views of the other Directors, 
reviews the performance of the Chief Executive Officer. 

The performance of the Chair is reviewed by the Board led by the 
Senior Independent Director (“SID”). Following the latest review, 
the SID considered and discussed with the Chair the comments 
and feedback that had been received from the Directors as 
part of the Chair’s evaluation questionnaire and was able to 
confirm that the performance of the Chair is effective and that 
she demonstrates appropriate commitment to her role. As the 
Chair will reach her nine year tenure as a Non-Executive Director 
on the Group Board in March 2021, the Board considered the 
position of the Chair remaining in post for a period beyond the 
nine year term. To facilitate effective succession planning and 
the continued development of a diverse Board and given the 
performance of the Chair, it is intended, that subject to annual 
approval by shareholders, she will remain as Chair for up to three 
years beyond March 2021, with the expectation that she would 
serve two years.

Admiral Group plc · Annual Report and Accounts 2019

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Division of Responsibilities

The Chair is primarily responsible for leading the Board, setting 
its agenda, promoting a culture of openness and debate and 
monitoring its effectiveness. The Chair is supported by the Senior 
Independent Director, who acts as a sounding board and serves as 
an intermediary for the other Directors. Neither are involved in 
the day-to-day management of the Group. 

Save for the matters reserved for the Board, the Chief Executive 
Officer (with the support of the Executive Directors and the 

senior executives) is responsible for proposing the strategy to 
be adopted by the Group, running the business in accordance 
with the strategy agreed by the Board and implementing 
Board decisions. 

The Board has approved a statement that sets out the clear 
division of responsibilities between the Chair, Chief Executive 
Officer and Senior Independent Director. This and matters 
reserved for decision by the Board are reviewed annually. 

The Chair

Senior Independent Director

The Chief Executive Officer

•  Runs the Board and sets its agenda, 
with an emphasis on strategic issues.

•  Supports the Chair in the delivery of 

•  Runs the Group’s business and 

their objectives.

delivers its commercial objectives. 

•  Ensures the Board has effective 

•  Acts as a sounding board for the 

decision-making processes and applies 
sufficient challenge to proposals.

Chair and serves as an intermediary 
for the other Directors.

•  Ensures the Board has an appropriate 

balance of skills, knowledge, 
experience and diversity.

•  Available to shareholders if they have 
concerns that cannot be resolved 
through the normal channels.

•  Proposes and develops the Group’s 
strategy, in close consultation with 
the Group’s senior management, 
the Chair and the Board.

• 

Implements the decisions of the 
Board and its Committees.

•  Leads the induction and 

•  Works with the Chair and other 

•  Ensures operational policies and 

development plans for new and 
existing Board members.

Directors/shareholders to resolve 
significant issues where necessary.

practices drive appropriate behaviour, 
in line with the Group’s culture.

•  Communicates with major 

•  Leads the annual performance 

•  Leads the communication 

shareholders and ensures the  
Board understands their views. 

•  Ensures the Board receives accurate, 

timely and clear information.

•  Leads the annual Board evaluation. 

evaluation of the Chair.

programme with key stakeholders, 
including staff.

•  Ensures management provides the 

Board with appropriate information 
and necessary resources.

Board Succession

CEO Succession 

In line with the Group’s succession and development planning 
processes, the CEO succession process has been conducted over 
the last few years driven by the Nominations and Governance 
Committee and Group Board. This included evaluation 
and development of internal candidates and a thorough 
benchmarking of potential candidates using external evaluators. 

A specialist Executive Search firm, Russell Reynolds Associates 
(RRA) was appointed to conduct a full external market search, 
working to a role specification approved by the Board, to identify 
potential external candidates and evaluate internal candidates. 

Following candidate interviews and presentations, Milena 
Mondini de Focatiis was selected as the preferred CEO candidate, 
subject to regulatory approval. 

The Board are satisfied that a transparent, robust and 
comprehensive succession and selection process has been 
followed. The Board is confident that, in Milena, the Group 
has a natural successor and a leader for the next generation. 
Milena brings a deep appreciation of the special Group culture, 
entrepreneurial spirit, commercial track record and people 
development skills. 

Milena joined Admiral in 2007 and was appointed Group CEO 
Designate in July 2019. She has been a member of the leadership 
team throughout her time at Admiral, has extensive experience of 
the Group’s operations and has attended and actively contributed 
at Board meetings as an observer since 2011. Her previous roles 
include being CEO of ConTe.it, Admiral’s Italian insurance business 
which she founded in 2008.

Board composition, balance and independence

Careful consideration continues to be given to the independence, 
composition and balance of the Board. As a result, the Group 
continues to monitor the need to refresh Board and Committee 
membership in an orderly manner so as to maintain the continuity 
of Board process and the strength of personal interaction 
which underlies the effectiveness of the Board as a team. The 
Board remains satisfied that it has the appropriate balance of 
skills, experience, independence and knowledge of the Group 
to enable it and its Committees to discharge their duties and 
responsibilities effectively, as required by the Code. In addition, 
the Directors are aware of their legal duties to act in a way they 
consider, in good faith, will be most likely to promote the success 
of the Company for its shareholders, as well as considering the 
interests of other stakeholders. 

84

Admiral Group plc · Annual Report and Accounts 2019

The table below details the length of service of the Chair and each of the Non-Executive Directors and illustrates the balance of 
experience and fresh perspectives.

Director

Annette Court

Jean Park

Manning Rountree

Owen Clarke

Justine Roberts

Andy Crossley

Mike Brierley

Karen Green

Date of appointment

21 March 2012

17 January 2014

16 June 2015

19 August 2015

17 June 2016

27 February 2018

5 October 2018

14 December 2018

The Board currently comprises ten Directors, the Chair (who was 
independent on appointment), two Executive Directors, and seven 
independent Non-Executive Directors. As can be seen from the 
Directors’ biographies on pages 76 to 77, the Directors have a 
broad range of skills and experience and can bring independent 
judgement to bear on issues of strategy, performance, risk 
management, resources and standards of conduct which are 
integral to the success of the Group.

Appointments to the Board are the responsibility of the Board 
as a whole, acting on the advice and recommendations of the 
Nomination and Governance Committee. The Nomination 
and Governance Committee seeks to balance the retirement 
and recruitment of Non-Executive Directors ahead of their 
replacement so as to avoid dislocation of Board process by losing 
experience and skills. The Board is mindful of the need to promote 
diversity in appointments to the Group Board and across the 
Group. Appointments are made on merit and against objective 
criteria, having due regard to the benefits of diversity, including 
gender, with a view to ensuring the Board has the appropriate mix 
of personality, skills, and experience. Further information on the 
process used in relation to appointments and the approach to 
succession planning and how both support the development of a 
diverse pipeline are set out in the report of the Nomination and 
Governance Committee at page 99.

Manning Rountree is the Chief Executive Officer for White 
Mountains Insurance Group Limited (White Mountains) and acts as 
Board Observer for White Mountains on the Board of the Group’s 
US price comparison subsidiary, in which White Mountains has 
a minority shareholding. Given the relatively small size of White 
Mountains’ shareholding in an overseas Group subsidiary company, 
the Board has determined that Manning Rountree remains 
independent in character and judgement and that his attendance 
at Inspop USA LLC Board meetings does not affect his ability to 
present an objective, rigorous and constructive challenge to the 
assumptions and viewpoints presented by management and the 
Board. A process for managing any potential conflicts has been 
agreed by the Board such that Manning Rountree will recuse 
himself from any Group Board discussions where a potential 
conflict of interest with his role with White Mountains has 
been identified.

Current length of service as a  
Non-Executive Director at 31 December 2019

7 years 9 months

5 years 11 months

4 years 6 months

4 years 4 months

3 years 6 months

1 year 10 months

1 year 3 months

1 year 

The Board, having given thorough consideration to the matter, 
considers the seven Non-Executive Directors to be independent 
and is not aware of any relationships or circumstances, other than 
the above, which are likely to affect, or could appear to affect, 
the judgement of any of them. It is the view of the Board that 
the independent Non-Executive Directors have sufficient time 
available to perform their duties and are of sufficient calibre and 
number that their views carry significant weight in the Board’s 
decision making. 

Independent Non-Executive Directors are currently appointed for 
fixed periods of three years, subject to election by shareholders. 
The initial three-year period may be extended for two further 
three-year periods subject to re-election by shareholders. Their 
letters of appointment may be inspected at the Company’s 
registered office or can be obtained on request from the 
Company Secretary.

Owen Clarke was the Senior Independent Non-Executive Director 
(SID) for the year under review. The Board is satisfied that Owen 
has the requisite knowledge and experience gained through 
his Board position, his Chairmanship of the Remuneration 
Committee, his membership of the Audit and Nomination and 
Governance Committees. In addition, Owen has financial services 
experience, gained through his appointment as Chairman, and 
formerly Chief Investment Officer of Equistone Partners Europe. 
Owen is available to shareholders if they have concerns that 
contact through the normal channels of Chair, Chief Executive 
Officer, or Chief Financial Officer have failed to resolve or for 
which such contact is inappropriate. As Chair of the Remuneration 
Committee, Owen is also available to discuss remuneration 
matters with shareholders. He is also responsible for leading 
the Board’s discussion on the Chair’s performance and the 
appointment of a new Chair, as and when appropriate. 

As set out in the Group’s Articles of Association, all Directors 
will retire and offer themselves for re-election at each AGM, in 
accordance with the UK Corporate Governance Code and the 
Company’s current practice. Therefore, all Directors will be 
submitting themselves for re-election by shareholders at the 
forthcoming AGM. The Board is satisfied that all are properly 
qualified for their reappointment by virtue of their skills and 
experience and their contribution to the Board and its Committees.

The Directors are given access to independent professional  
advice at the Group’s expense, should they deem it necessary 
to carry out their responsibilities.

Admiral Group plc · Annual Report and Accounts 2019

85

Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewGovernance Report continued

Professional development

On appointment, Directors take part in a comprehensive 
induction programme whereby they receive financial and 
operational information about the Group; details concerning  
their responsibilities and duties; as well as an introduction to  
the Group’s governance, regulatory and control environment.

This induction is supplemented by visits to the Group’s head 
office in Cardiff and certain overseas offices, and meetings with 
members of the senior management team and their departments. 
Development and training of Directors is an ongoing process. 
Throughout their period in office the Directors are regularly 
updated on the Group’s business; legal matters concerning their 
role and duties; the competitive environments in which the Group 
operates; and any other significant changes affecting the Group 
and the industry of which it is a part. 

The Board receives presentations from senior managers within 
the Group on a regular basis and Non-Executive Directors are 
encouraged to make informal visits to different parts of the 
Group to meet with local management.

Whistleblowing

The Board has in place arrangements by which members of staff 
can raise concerns in confidence and if necessary, anonymously. 
During the year, the Board reviewed and approved the Group’s 
Whistleblowing Policy and were satisfied that the arrangements 
in place were proportionate for independent investigation of 
the matters raised and supported an ethical business culture 
where employees felt safe raising concerns. In addition, the Board 
received regular updates from the Chair of the Audit Committee 
(the Group’s regulatory Whistleblowing Champion) in respect of 
reports arising from matters that had been raised by employees 
under the Policy. 

Stakeholder engagement1

During the year, the Board has focused on ensuring that there is 
effective engagement with its stakeholders. Detailed information 
is set out in the Strategic Report as to how the Board has 
discharged its duties under s172(1), particularly as regards  
how the Group has sought to engage with its employees. 

Communication and interaction with shareholders remain very 
important and engagement with them occurs on a regular basis. 
Open and frequent dialogue with investors enables them to 
understand fully the Group’s strategy, objectives and governance. 
The Investor Relations team has day-to-day primary responsibility 
for managing communications with institutional shareholders 
through a combination of briefings to analysts and institutional 
shareholders, both at the half-year and full-year results and on 
other occasions such as roadshows and conferences. A number 
of analysts and investors visited the Group’s Cardiff office 
during the year to meet with the Executive Directors and senior 
management in order to get a better understanding of how 
the Group operates and how it intends to achieve its strategic 

and operational objectives. Senior executives from the Group’s 
overseas businesses also visit the UK in order to present to, 
and meet with, analysts and investors. Site visits and individual 
discussions with the Executive Directors are also arranged 
throughout the year with individual shareholders. 

In addition, the Chair and Senior Independent Director had 
individual meetings during the year with major shareholders to 
understand their views on governance and performance against 
strategy and reported to the Board on any significant issues 
raised with them. 

This is supplemented by feedback to the Board on meetings 
between management and investors. The Investor Relations 
team also regularly produces a report on their activities in 
the previous quarter which is circulated to the Board for their 
consideration. The Report contains an analysis of share price 
performance; a summary of analyst reports received during the 
month and of meetings that have been held with investors and 
analysts; together with details of any significant changes to the 
shareholders’ register.

The Senior Independent Director has specific responsibility to 
be available to investors who have any issues or concerns, and in 
cases where contact with the Chair, Chief Executive Officer and 
Chief Financial Officer has either failed to resolve their concerns, 
or where such contact is inappropriate. No such concerns have 
been raised in the year under review.

All shareholders are invited to attend the Company’s Annual 
General Meeting (AGM). The Chairs of the Audit, Remuneration, 
Nomination and Governance and Group Risk Committees 
attend the AGM along with the other Directors and are available 
to answer shareholders’ questions on the activities of the 
Committees they chair. Shareholders are also invited to ask 
questions during the meeting and have an opportunity to meet 
with Directors after the formal business of the meeting has been 
concluded. Details of proxy voting by shareholders, including 
votes withheld, are made available on request and are placed on 
the Company’s website following the meeting.

The Group maintains a corporate website (www.admiralgroup.
co.uk) containing a wide range of information of interest to 
institutional and private investors. The major shareholders of 
the Company are listed in the Directors Report on page 126.

Engagement with other stakeholders

The regular channels of communication with both the FCA and 
PRA that existed throughout the year were supplemented by the 
FCA and PRA being invited to attend Board meetings in 2019. The 
FCA attended the Board in October 2019 which gave the Board 
an opportunity to hear directly the views of the regulator and 
to understand, and challenge them on, the rationale for their 
decisions to the extent that they impact the Group.

1 

 For more information please refer to  
pages 18 to 23 of the Strategic Report

86

Admiral Group plc · Annual Report and Accounts 2019

Group conflicts of interest

In compliance with the requirements of the Companies Act 2006 
regarding Directors’ duties in relation to conflicts of interest, the 
Group’s Articles of Association allow the Board to authorise potential 
conflicts of interest that may arise and to impose such limits as it 
thinks fit. The Group has put in place a Conflicts of Interest Policy to 
deal with conflicts of interest and this was reviewed and approved 
by the Board in December 2019. The Policy sets out the process 
and procedure by which the Board manages potential conflicts of 
interest that may arise at Board level and within Board Committees, 
and within the Group’s Subsidiary Boards. Following this review, the 
Board concluded that the process continued to operate effectively. 
In addition, each Board member is asked to complete, annually, a 
conflicts of interest questionnaire that sets out any situation in 
which they, or their connected persons have, or could have, a direct 
or indirect interest that could conflict with the interests of the 
Company. Any current directorships that they, or their connected 
persons hold, any advisory roles or trusteeships held, together with 
any companies in which they hold more than 1% of the issued share 
capital are also disclosed. 

Board Committees

The Board has delegated authority to a number of permanent 
Committees to deal with matters in accordance with written 
Terms of Reference. The principal Committees of the Board – 
Audit, Remuneration, Group Risk and Nomination and Governance 
all comply fully with the requirements of the Code. 

All Committees are chaired by an independent Non-Executive 
Director, except the Nomination and Governance Committee 
which is chaired by the Chair of the Board and comprise a majority 
of independent Non-Executive Directors. Appointments to the 
Committees are made on the recommendation of the Nomination 
and Governance Committee and are for a period of up to three 
years, which may be extended for two further three-year periods, 
provided the Director remains independent. The Committees are 
constituted with written Terms of Reference that are reviewed 
annually to ensure that they remain appropriate and reflect  
any changes in good practice and governance. These Terms  
of Reference are available on request from the Company 
Secretary and can also be found on the Company’s website:  
www.admiralgroup.co.uk. 

Directors are fully informed of all Committee matters by 
the Committee Chairs reporting on the proceedings of 
their Committee at the subsequent Board meeting. Copies 
of Committee minutes are also distributed to the Board. 
Committees are authorised to obtain outside legal or other 
independent professional advice if they consider it necessary. The 
Chair of each Committee attends the Annual General Meeting to 
respond to any shareholder questions that might be raised on the 
Committee’s activities. An evaluation of the performance of each 
Committee against the duties set out in each terms of reference 
is carried out annually.

Admiral Group plc · Annual Report and Accounts 2019

87

Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewThe Audit Committee

Committee members 
Karen Green (Chair) 
Mike Brierley 
Andy Crossley

Meetings

10

Attendance information  
can be found in the table  
on page 81

The Audit Committee 
Meeting our responsibilities  
throughout the year

“ This has been my first full year as Chair of the Group Audit 
“ I am pleased to set out in this report an update on the 
Committee, and I am pleased to set out in this report an  
update on the main activities of the Committee in 2019.”
main activities of the Audit Committee in 2018.”

  Karen Green Chair of the Audit Committee
Karen Green Chair of the Audit Committee

Dear Shareholder,

This has been my first full year as Chair of the Group Audit Committee, and I am pleased to set 
out in this report an update on the main activities of the Committee in 2019. I would also like 
to take this opportunity on behalf of the Committee to thank Owen Clarke, who stepped down 
from the Committee at the end of December 2019, having been a member for four years, for 
his input and contribution. Owen Clarke remained a member of the Committee following his 
appointment as the Senior Independent Director in December 2018 to provide continuity given 
the appointment of three new Committee members between February and December 2018. 

Providing support to the Board in its oversight of financial reporting and the control 
environment across the Group has remained a key area of focus of the Committee during 
the year. The setting of insurance claims reserves to ensure consistency with the Group’s 
agreed reserving methodology is a key accounting judgement in the Group’s Financial 
Statements (as set out in note 3 to the Financial Statements), and the Committee continues 
to place considerable focus on this area and also monitors the Group’s reserving process. The 
Committee challenged the key reserving assumptions and judgements, movements, emerging 
trends and analysis of uncertainties underlying the analysis of outstanding claims proposed 
by management alongside that of the Group’s external actuarial advisers and external auditor, 
Deloitte. The Committee reviewed the announcement by the UK Government that with 
effect from 5 August 2019, the Ogden discount rate, which is used in setting personal injury 
compensation, would be changed to minus 0.25% from the existing minus 0.75% rate that had 
been in place since February 2017, and challenged management’s assessment of the impact of 
the new discount rate on the cost of claims. 

The Committee continued to spend time considering the valuation of the parent company’s 
investment in its subsidiaries and the results of management’s impairment testing, in particular 
the appropriateness of the underlying assumptions and forecasts used, and the stresses applied 
to the forecasts. Impairment testing considerations in relation to the Group’s US businesses, 
Compare.com and Elephant, received particular attention during the year as the Committee 
reviewed management’s recommendation to impair the carrying value of the Group’s investment 
in these businesses.

The Committee undertook a comprehensive evaluation of the performance of the external 
auditor and concluded that Deloitte continued to work effectively as external auditor. The 
Committee spent time considering the audit fee proposed for 2019 and discussed with 
Deloitte the rationale for the year-on-year increase. The Committee also reviewed the position 
in relation to its external audit services contract and considered the timing of tendering for 
the external audit. 

88

Admiral Group plc · Annual Report and Accounts 2019

Although the introduction of the new 
insurance accounting standard, IFRS 17 
Insurance Contracts has, at the time of 
writing, been deferred to January 2022, 
the Committee has continued to focus 
on management’s preparedness for its 
introduction and, the implications for the 
Group to ensure these are well understood. 
In this context the Committee received 
several updates on the introduction of 
IFRS 17. The Committee also had a separate 
education session, recapping on the 
implementation of IFRS 9 and considered 
the Group’s financial assets, including 
loans, within its scope. In addition, the 
Committee held an education session, 
which included a “deep dive” on insurance 
claims reserving, with presentations 
from the Group’s Actuarial Reserving and 
Claims Management teams on the Group’s 
case reserving process and methodology 
and from the Group’s external actuarial 
experts to provide further insight into 
their reserving review methodology and 
process. The Committee also reviewed 
management’s proposals to transition to 
using Admiral’s internal actuarial estimates 
for UK Motor Insurance claims reserving in 
2020. In addition, the Committee received 
an update on the Group Finance function 
and the key systems involved in the 
financial reporting processes. 

The Committee considered and reviewed 
the Group’s whistleblowing policy and 
received updates on the use of the policy 
and the instances of whistleblowing that 
had been raised across the Group during 
the year. The Group’s whistleblowing 
policy was recommended to the Board 
for approval and, after discussion and 
review, the Board concluded that the 
current whistleblowing arrangements 
were an appropriate means by which 
staff could raise concerns in confidence 
and anonymously. 

In addition, the Committee continued 
to monitor the appropriateness of the 
Group’s system of risk management 
and internal control and reviewed the 
Group’s Minimum Control Standards’ 
Framework to ensure that these continued 
to develop in line with the business and 
that a consistent approach to the control 
frameworks was deployed across the 
Group. The Committee maintained a close 
focus on the UK insurance business and 
also reviewed overseas subsidiaries and the 
Group’s loans business. 

The Committee also considered a letter 
from the Financial Reporting Council 
(FRC) relating to certain aspects of the 
Group’s Annual Report and Accounts 2018. 
The Committee reviewed and agreed 
the comprehensive response proposed 
by management, with input from the 
external auditor, to the questions raised 
by the FRC. As a result, a small number of 
enhancements have been made to the 
accounting disclosures in the Financial 
Statements.

The Committee also continued to keep 
under review the proposed changes to 
the external audit market following the 
publications of the CMA, Kingman and 
Brydon reviews.

I hope you find the above summary, and 
the more detailed report, both useful and 
informative.

Karen Green
Chair of the Audit Committee
4 March 2020

Admiral Group plc · Annual Report and Accounts 2019

89

Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewThe Audit Committee continued

Membership

Membership of the Committee at the 
end of the year was: Karen Green (Chair), 
Andy Crossley and Mike Brierley. As 
referenced above, Owen Clarke stepped 
down as a member of the Committee 
with effect from 31 December 2019, and 
I would like to thank him for his input and 
contribution. Two of the Committee’s 
members are Fellows of the Institute of 
Chartered Accountants in England and 
Wales. Given the insurance and financial 
services experience of the members of the 
Committee, the Board considers that they 
have a broad range of skills, experience and 
knowledge of the insurance sector, which 
represents the principal market in which 
the Group operates, and also the area 
of consumer lending in which the Group 
has a small but emerging business, such 
that they are able to effectively analyse, 
challenge and debate the issues that fall 
within the Committee’s remit. The Board 
is satisfied that the Committee as a whole 
has competence relevant to the sectors 
in which the Group operates and further 
considers that a number of its members 
have recent and relevant financial 
experience. The Company Secretary 
acts as Secretary to the Committee. The 
Committee meets at least six times per 
year and has an agenda linked to events in 
the Company’s financial calendar and other 
important issues that arise throughout the 
year, which fall for consideration by the 
Committee under its remit.

The Committee is kept up to date with 
changes to Accounting Standards and 
relevant developments in financial 
reporting, company law, and the 
various regulatory frameworks through 
presentations from the Group’s external 
auditor, Chief Financial Officer and 
Company Secretary. In addition, members 
attend relevant seminars and conferences 
provided by external bodies. The Terms 
of Reference of the Audit Committee 
include all the matters required under the 
Code and are reviewed annually by the 
Committee.

Other individuals such as the Chair of 
the Board, Chief Executive Officer, Chief 
Financial Officer, Chief Risk Officer, Chief 
Actuary, Heads of Compliance and Internal 
Audit, and representatives of different 
parts of the Group may be invited to 
attend all or part of any meeting as and 
when appropriate. The Chair of the Audit 
Committee meets privately with the 
Head of Internal Audit on a regular basis 
and the Committee also held a private 
meeting with the Head of Internal Audit. 
The external auditor was invited to attend 
all of the Committee’s meetings held in 
2019, excepting those agenda items when 
its own performance/appointment was 
to be reviewed. In addition, two private 
meetings were held between members of 
the Committee and the auditor. The Chair 
and other Committee members also held 
several private meetings with the auditor 
during the year. 

The Audit Committee’s primary 
responsibilities are to:

•  Monitor the integrity of the Group’s 
Financial Statements and any formal 
announcement relating to the Group’s 
financial performance, reviewing 
any significant financial reporting 
judgements which they contain;

•  Keep under review the effectiveness 
of the Company’s internal financial 
controls, internal control and risk 
management systems;

•  Review the Group’s procedures 
for handling allegations from 
whistleblowers and for detecting fraud;

•  Monitor and assess the role and 

effectiveness of the Group’s Internal 
Audit functions in the context of the 
Group’s overall internal control and risk 
management systems;

•  Consider and make recommendations to 
the Board, to be put to shareholders for 
their approval at the AGM, in relation to 
the appointment, reappointment and 
removal of the Group’s external auditor;

•  Review the external auditor’s 

independence and objectivity and the 
effectiveness of the audit process;

•  Review the policy on the engagement 
of the external auditor to provide non-
audit services, considering the relevant 
regulatory guidance regarding the 
provision of non-audit services by the 
external auditor.

Summary of key activities  
during 2019

The agenda for the meetings taking 
place during the year are agreed by the 
Committee Chair and detail the matters 
to be discussed and considered at each 
meeting. There were seven scheduled 
Committee meetings held during the year 
(with two of these meetings focused on 
reserving matters in conjunction with 
the half year and full year reporting). In 
addition, there were three additional 
meetings that were called to address 
particular issues that had arisen during the 
year. The agendas are updated regularly to 
allow for new items to be included. 

During the year the Committee  
reviewed the following:

•  The Annual Report and interim results, 
including key accounting judgements 
and disclosures;

•  The Group Solvency and Financial 

Condition Report;

•  Reports from the Internal Audit 

departments within the Group on 
the effectiveness of the Group’s risk 
management and internal control 
procedures, approval of the 2020 Audit 
Plan including resourcing levels, details 
of key audit findings, and actions taken 
by management to manage and reduce 
the impact of the risks identified;

•  Performance and effectiveness of the 

Internal Audit department;

•  A summary of the key findings from all 
reports from Internal Audit including 
management responses to the 
conclusions set out in the reports;

•  Reports from the external auditor 
including the management letter 
highlighting system and control 
recommendations, key accounting and 
audit issues and conclusions on the half 
year and full year reporting;

•  A Report from the Chair of the Group 

Risk Committee on the principal 
risks faced by the Group and the 
work undertaken by the Group 
Risk Committee to ensure risk is 
appropriately managed;

•  Presentations from the Group’s 

external actuarial experts to assist 
the Committee in concluding on the 
adequacy of the Group’s reserves;

90

Admiral Group plc · Annual Report and Accounts 2019

•  Reports on the risk transfer analysis 
underpinning the Group’s use of 
reinsurance in its business model;

•  Reports from Deloitte, the external 

auditor, on their proposed audit scope, 
plan and findings;

•  Proposed external audit fee and the 
drivers of the year-on-year increase;

•  Confirmation of the external auditor’s 

independence;

•  The effectiveness of the Group’s 
Whistleblowing Policy which sets 
out the arrangements for raising and 
handling allegations from whistle 
blowers and receiving regular reports on 
instances of whistleblowing that have 
been raised;

•  Reports on the controls in place, 

including any breaches or incidents, 
in respect of the Group’s overseas 
subsidiaries and in relation to cyber 
security;

•  Updates from the European Head 

of Internal Audit and subsequently 
from the Chair of the European Audit 
Committee (of the Group’s subsidiary 
Admiral Europe Compañía de Seguros, 
S.A., which underwrites the Group’s 
European insurance businesses) on the 
activities of that committee; 

•  The Committee also had presentations 
and discussions on a range of important 
issues including: the impact of the 
forthcoming IFRS 17 accounting 
changes, an accounting update on the 
Group’s loans business focused on the 
requirements and implementation of 
IFRS 9, an update on the implementation 
of Group Minimum Control Standards’ 
framework and Solvency II Technical 
Provisions and other Solvency II 
reporting;

•  A separate Committee “deep dive” 
session on reserving by the Group’s 
claims management and actuarial 
reserving teams and external actuary; 

•  Letter and response from management 
to the Financial Reporting Council (FRC) 
letter on the 2018 Annual Report & 
Accounts dated 16 October 2019;

• 

• 

Its own Terms of Reference;

Its own effectiveness;

•  Meetings held with the external auditors 
and also with the Head of Internal Audit 
without management being present.

Significant issues considered by 
the Committee

After discussion with both management 
and the external auditor, the Audit 
Committee determined that the key risks 
of misstatement of the Group’s Financial 
Statements related to valuation of 
insurance claims reserves and the  
valuation of the projected excess of loss 
reinsurance recoveries.

These significant issues were discussed 
with management during the year and 
with the external auditor at the time 
the Committee reviewed and agreed the 
external auditor’s Group audit plan; when 
the external auditor reviewed the interim 
Financial Statements in August 2019 and 
also at the conclusion of the external audit 
of these full year Financial Statements.

Valuation of insurance  
claims reserves

The Committee continued to spend 
significant time reviewing and challenging 
the approach and methodology adopted 
by management in setting reserves 
for insurance liabilities in the Financial 
Statements to ensure that it remained 
consistent with the Group’s stated 
reserving approach to set claims reserves 
at a prudent level. In this context, the 
Committee challenged management 
on the important judgements and 
assumptions used in estimating 
outstanding claims. Further information 
is set out in more detail in the critical 
accounting judgements section of Note 1.

The Committee held separate meetings 
with the Group’s UK external actuaries, 
at which there was challenge and debate 
on the best estimates developed by the 
external actuaries. At these meetings 
management provided further information 
on the reserving levels proposed and were 
challenged by the Committee as to their 
adequacy and level of inherent prudence. 

The Committee monitored the uncertainty 
around the changes to the Ogden discount 
rate, which is used in setting personal 
injury compensation, and reviewed 
the impact on the Group’s Financial 
Statements of the new discount rate of 
minus 0.25% that was announced in July 
2019 and was applicable from 5 August 
2019. The Committee compared this to the 

previous rate of minus 0.75% that had been 
applicable since February 2017 and the 
assumed rate of 0%, which was adopted 
in the Group’s 2018 year end Financial 
Statements and challenged management’s 
assessment of the impact of the new 
discount rate on the cost of claims.

Whilst acknowledging that the setting of 
reserves for claims which will settle in the 
future is a complex and judgemental area 
and having had the opportunity at the 
separate meetings referred to above to 
consider and question the recommended 
best estimates, the Committee is satisfied 
that an appropriate process has been 
followed and that there has been sufficient 
scrutiny, challenge and debate to give 
confidence that the reserving levels set 
provide an appropriate margin above best 
estimates, noting the consistent level of 
prudence that remains within the reserves. 

The Committee also received an update 
from the auditor regarding their challenge 
that they had applied to management’s 
qualitative and quantitative justifications 
for the margin held over actuarial best 
estimate reserves through review of 
management’s accounting judgement 
papers. Based on their review of these 
procedures the auditor was satisfied that 
the booked reserves remain appropriate 
and were consistent with the Group’s 
prudent accounting policy.

Valuation of the projected excess 
of loss reinsurance recoveries

The Committee considered the changes 
made by the Group’s independent 
actuarial experts to the methodology that 
they used for modelling excess of loss 
reinsurance recoveries during the first half 
of 2019, that were carried out as part of 
the regular enhancements to the reserving 
methodologies used in projecting both 
the large bodily injury claims in the gross 
analysis and the excess of loss recoveries 
arising from these projected claims. In 
this context the Committee challenged 
the external actuary on the judgemental 
actuarial methodology they had applied 
to their analysis of projected excess of 
loss reinsurance recoveries on large bodily 
injury claims. 

Admiral Group plc · Annual Report and Accounts 2019

91

Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewThe Audit Committee continued

The auditor, through its own actuarial 
specialist, obtained assurance over the 
objectivity and competence of the Group’s 
external actuary and had challenged the 
appropriateness and implementation 
of the methodology to ensure that 
consistency in approach to excess of loss 
reinsurance recoveries within the best 
estimate reserves was appropriate. 

Impairment testing on the Group’s 
investment in subsidiaries

The Committee reviewed and challenged the 
results of management’s impairment testing 
of the Group’s investment in subsidiaries, 
performed where indicators of impairment 
were present. A total impairment charge 
of £93.6 million has been recognised in 
relation to the Group’s investments in its 
US comparison business, Compare.com 
(£27.7 million) and its US insurance 
business, Elephant Auto (£65.9 million). 

The impairment in Compare.com reflected 
the reduction of the previous carrying 
amount (£32.8 million) of the Group’s 
investment to its recoverable amount 
(£5.1 million), being its fair value less 
costs to sell and equivalent to Group’s 
share of net assets of the business at 31 
December 2019. In performing its review, 
the Committee challenged the cash-flows 
supporting value in use calculations and 
the use of net asset value as fair value less 
costs to sell.

The impairment in Elephant Auto of £65.9 
million reflected the reduction of the 
previous carrying amount (£105.8 million) 
to its recoverable amount, being value 
in use. The Committee reviewed and 
challenged the cash-flows supporting the 
value in use calculations, including the 
underlying financial forecasts and key 
assumptions supporting the cash-flows 
such as forecast loss and expense ratios. 
Key assumptions within the cash-flows 
were challenged, including the discount 
rate, tax rate and terminal value of the 
business. The Committee also heard from 
its auditor on the results of its audit tests 
performed on management’s projections. 

The Committee was comfortable that 
management performed a thorough and 
robust process in line with the relevant 
accounting standard. 

Further information is set out in the 
critical accounting judgements section 
of Note 1 to the parent company financial 
statements. 

Misstatements

No material unadjusted audit differences 
were reported by the external auditor. 
The Committee confirms that it is 
satisfied that the auditor has fulfilled 
its responsibilities with diligence and 
appropriate professional scepticism.

The Committee will continue to monitor 
regulatory developments in this area, 
noting the introduction of a revised Ethical 
Standard effective from 15 March 2020, 
to ensure that its policy on non-audit fees 
adheres to current guidance and best 
practice.

After reviewing the presentations and 
reports from management and consulting 
where necessary with the auditor, the 
Committee is satisfied that the Financial 
Statements appropriately address the 
critical judgements and key sources of 
estimation uncertainty (both in respect to 
the amounts reported and the disclosures). 
The Committee is also satisfied that 
the significant assumptions used for 
determining the value of assets and liabilities 
have been appropriately scrutinised, 
challenged and are sufficiently robust. 

Non-audit fees

The Committee reviewed and approved its 
policy on non-audit services in February 
2019 and was satisfied that it was aligned 
with current regulatory guidance. 
Under the policy, the Group’s statutory 
auditor would only be engaged to carry 
out non-audit services in exceptional 
circumstances or where there was a 
regulatory request and where agreed by 
the Committee.

Unless required by law, or regulation any 
non-audit services will: a) be subject to 
prior approval from the Committee and b) 
in aggregate, shall not cost more than 70% 
of the average statutory audit fee for the 
past three financial years. In considering 
whether to approve such non-audit 
services, the Committee shall ensure that:

•  There is no direct effect, or in the 

view of an objective, reasonable and 
informed third party, would have an 
inconsequential effect, on the audit 
services on the Group’s Financial 
Statements;

•  The estimation of the effect on the 

Financial Statements is comprehensively 
documented and explained in a report to 
the Committee;

•  The non-audit services provided comply 
with the principle of independence; and

•  The audit firm must not place significant 
reliance on the output of the non-audit 
services for the audit work.

Effectiveness of the external 
audit process

The Committee undertakes an annual 
review to assess the independence and 
objectivity of the external auditor and the 
effectiveness of the audit process, taking 
into consideration relevant professional 
and regulatory requirements, the progress 
achieved against the agreed audit plan, 
and the competence with which the 
auditor handled the key accounting and 
audit judgements. As part of its review, 
the Committee considered, inter alia, 
the following: the output of an online 
questionnaire completed by all Committee 
members and relevant members of 
the Group’s Finance and Internal Audit 
functions; the findings of the FRC EQA 
published in July 2019 and the external 
auditor’s firm wide transparency report, an 
updated version of which was published in 
2019. Following this review, the Committee 
concluded that the auditor, Deloitte LLP, 
remained independent and provided a 
service that was robust and fit for purpose. 
Mark McQueen has been Deloitte’s senior 
statutory audit partner for the Group 
since Deloitte were appointed the Group’s 
external auditors in April 2016. 

Audit fee

During 2019, the Committee reviewed and 
approved the audit fee proposal for the 
2019 year end Group audit. The agreed fee 
for the audit and other assurance related 
services for 2019 is £1.3 million (2018: 
£0.9 million), with the increase reflecting 
changes to the scope of the audit, 
resulting from growth in and changes to 
the Group’s businesses.

The Committee approved the fee increase 
having discussed with the auditor the 
rationale for the costs proposed and any 
potential inefficiencies within the audit 
process. 

92

Admiral Group plc · Annual Report and Accounts 2019

internal control frameworks and system 
of risk management. The overseas internal 
auditors attend Committee meetings 
periodically and the Committee received 
an update from the internal auditor of the 
Group’s insurance business in Italy on the 
activities of the audit function and the 
audit reports and recommendations that 
had been issued. 

Committee effectiveness review

As part of the Committee’s detailed annual 
review of its performance and processes, 
each Committee member completed a 
comprehensive questionnaire designed 
to provide objective assessment of the 
Committee’s performance, including its 
effectiveness in monitoring internal and 
external audit. The Committee discussed 
the results of the review at the meeting 
in December and concluded that, overall, 
the Committee and the audit process were 
effective; that the Committee had full 
access to all the information it required; 
that the Committee had appropriate 
Terms of Reference; and that it was 
adequately discharging its responsibilities.

Audit Tender

Internal Audit 

The Group last completed an audit tender 
in 2015 for the 2016 year end when, 
following the completion of a transparent 
and independent audit tender process, 
Deloitte LLP were recommended to 
shareholders as the Group’s auditor at the 
AGM in April 2016 and a resolution passed 
to that effect.

In last year’s Annual Report and Accounts 
the Committee reported that they 
had reviewed the arrangements with 
the current external auditor and had 
considered whether it was appropriate to 
initiate a tender process in order that the 
current arrangements could be reviewed 
against those offered by other audit firms 
in the market.

The Committee considered the results 
of various reviews and consultations 
on the audit services market as well as 
other factors relating to a potential 
tender process and concluded that it was 
appropriate to continue with the planned 
tender timetable.

As such, a recommendation from the 
Committee was put to the Board for a 
tender process to be initiated in Q2 2020 
for an appointment (or reappointment) to 
be made with effect from 2021, coinciding 
with the rotation of the current audit 
partner. As the Committee has primary 
responsibility for conducting the tender 
process and making recommendations to 
the Board, regarding the appointment, 
reappointment and removal of the 
external auditor, it will lead the proposed 
tender process. The Committee intends 
to engage with the Group’s major 
shareholders to get their views on the 
firms that will be invited to participate in 
the tender and the timetable that has been 
agreed for the tender process.

The Committee confirms it is in compliance 
with the provisions of the Statutory Audit 
Services for Large Companies Market 
Investigation Order 2014.

The Group Head of Internal Audit attended 
all scheduled Audit Committee meetings 
and provided a range of presentations 
and papers to the Committee, through 
which the Committee monitors the 
effectiveness of the Group’s internal 
controls. The Committee reviewed 
and approved the Group Internal Audit 
Terms of Reference which set out the 
role; objectives; reporting lines and 
accountability; authority; independence; 
and objectivity of the Internal Audit 
function. The role and competence of each 
Internal Audit function across the Group 
was also assessed and considered by the 
Committee. The Group Head of Internal 
Audit continues to have responsibility to 
ensure the quality of the Internal Audit 
activities in the Group’s overseas locations. 

During the year, the Committee 
considered and approved the appointment 
of a new Group Head of Internal Audit. 
Following a thorough search process, 
supported by an external search firm, an 
internal candidate was appointed pending 
the requisite regulatory approvals.

Members of the Committee also receive 
all issued audit reports, enabling them 
to challenge the reports’ content and 
related recommendations. The Committee 
approves the Internal Audit programmes 
at the start of each calendar year whilst 
the effectiveness and workload of the 
Internal Audit functions and the adequacy 
of available resources are monitored 
throughout the year. 

In accordance with agreed parameters, 
the overseas operations in Spain, Italy, 
France and the US have their own locally 
based internal auditors, who report to 
their respective country heads. All reports 
are evaluated by the Group Head of 
Internal Audit to ensure the quality and 
effectiveness of the reported findings. In 
addition, the UK Internal Audit department 
carries out high level governance reviews 
of all foreign operations, assessing the 

Admiral Group plc · Annual Report and Accounts 2019

93

Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewThe Group Risk Committee

The Group Risk Committee 
Statement from Jean Park,  
Chair of the Group Risk Committee

“ As Chair of the Group Risk Committee, I am pleased  
“ The Committee oversaw the successful implementation of 
to present the Committee’s report for 2019.”
the Group conduct risk framework with positive results.”

Jean Park Chair of the Group Risk Committee
Jean Park Chair of the Group Risk Committee

Dear Shareholder,

During the year the Committee reviewed the Board’s risk 
strategy and risk appetite across the Group. This included 
updates on the UK Insurance business as well as developments 
within the other businesses as a key part of the Group’s 
Enterprise Risk Management Framework (‘ERMF’). The 
developments focused on the establishment of the European 
insurance entity, Admiral Europe Compañía de Seguros S.A. 
(AECS) and the growth of Admiral Financial Services Limited 
(AFSL). A further refresh of the suite of Key Risk Indicators 
with associated triggers and limits was completed, reflecting 
the updates to the Group risk appetite. 

Against the background of political uncertainty in 2019, 
the Committee received confirmation of the successful 
completion of the AECS related portfolio transfer at 
the beginning of the year, mitigating the potential risks 
associated with a “no deal” Brexit for the Group’s customers 
in Europe. 2019 started with the trading of that business 
and Spanish based Intermediary, Admiral Intermediary 
Services (AIS). Throughout the year, the Committee also 
received updates on the progress of the initial governance 
and management actions of AECS. In the UK, the Committee 
received regular updates on preparations for Brexit in the 
lead up to anticipated departures from the EU in October 
2019 and January 2020. Given Admiral’s consistently prudent 
approach to Brexit, the Committee considered the potential 
requirements for a “no deal” outcome and associated 
operational management decisions. 

A significant amount of time has been spent overseeing the 
development of the Admiral Internal Model (“AIM”) which 
is used to capture and quantify all material risks within the 
Group and calculate the solvency capital requirement. Much 
of 2019 has been focused on the enhancement of the model 
following feedback from previous independent validation 
cycles. The current cycle of validation is being supported by 
Ernst & Young (EY) for the first time.

The Group continues to maintain a regulatory capital add-on 
to cover risks not captured within the Standard Formula. The 
Committee has also reviewed the Group’s proposed dividend 
level, capital plan and capital buffer in line with the capital 

policy. The review considered several sensitivities, stress tests 
and scenarios including assessing the uncertainty around future 
changes to the Ogden discount rate. The Group continues 
to make use of Undertaking Specific Parameters (USPs) for 
Admiral Insurance (Gibraltar) Limited (AIGL) and the Volatility 
Adjustment (VA) across its UK insurance entities.

The Committee challenged and reviewed the setting of, 
and outputs from the regular stress and scenario testing 
and reverse stress testing, with a greater emphasis on the 
principal risks and uncertainties facing the Group as well as 
the on-going legal, regulatory and political uncertainty. The 
output was incorporated into the Own Risk and Solvency 
Assessment (‘ORSA’) report for 2019, which the Committee 
also reviewed prior to Board approval.

The Group’s project governance framework has enabled 
the Committee to have oversight of the material projects 
and change programmes within the Group. The Committee 
oversaw key developments to these projects, with regular 
updates provided throughout the year. Detailed project 
reviews were facilitated as required by the Committee, in 
particular, those related to cyber security and the use of  
Cloud based technology. 

The on-going focus on monitoring and reporting customer 
outcome risks was enhanced through the continued 
embedding of the Group conduct risk framework. The Group 
minimum standards were enhanced to reflect the continued 
growth of non-UK insurance businesses.

The Committee also continues to focus on key operational 
risks that affect the Group. The governance of the risk event 
process continues to improve, providing greater assurance 
to the Committee regarding the management of major risk 
events. The Committee has continued to spend time reviewing 
material risk events reported during the year.

Jean Park
Chair of the Group Risk Committee 
4 March 2020

94

Admiral Group plc · Annual Report and Accounts 2019

 
Composition of the  
Group Risk Committee

Membership at the end of the year was: 
Jean Park (Chair), Annette Court, and 
Manning Rountree with Mark Waters 
acting as Secretary to the Committee.

The Committee held five scheduled 
meetings during the year with a further 
three meetings dedicated to the Internal 
Model process.

Duties and Responsibilities  
of the Group Risk Committee

The duties and responsibilities of the 
Committee are set out in Terms of 
Reference that were reviewed and 
approved by the Board.

The responsibilities of the Committee are:

•  Overseeing the development, 

implementation and maintenance of 
the Group’s overall Risk Management 
Framework and ensuring that it is in line 
with emerging regulatory, corporate 
governance and best practice guidelines.

•  Monitoring the Group’s prudential risk 
exposure, which includes ensuring 
that the Group’s capital resources 
and liquidity profile are appropriate 
to its needs whilst meeting minimum 
regulatory requirements, including 
overseeing and challenging the design 
and execution of the Group’s stress and 
scenario testing.

•  Monitoring the Group’s current and 

future conduct risk exposure.

•  Ensuring the adequacy and effectiveness 
of the Group’s systems and controls for 
the prevention of financial crime, data 
protection systems and controls.

•  Monitoring the adequacy and 

effectiveness of the Group’s Compliance 
functions.

•  Reviewing the Group’s compliance with 

Solvency II.

•  Reviewing compliance with Group policies.

•  Considering and recommending to 

the Board for approval the Group’s risk 
appetite, including any changes to the 
appetite for each material type of risk 
faced by the Group.

•  Approving the annual plans for the 

Group Risk and Compliance functions 
which include reviewing regulatory 
developments and regular meetings 
with the PRA and FCA.

•  Reviewing the ORSA report each year 

with recommendations being provided 
to the Group Board for approval.

•  Reviewing and approving the Solvency 

II Actuarial Function Reports on 
Reinsurance and Underwriting each year.

•  Reviewing and approving the 

remuneration report from the Chief Risk 
Officer (CRO) prior to Remuneration 
Committee sign off.

The Committee Chair reports formally 
to the Board on its proceedings after 
each meeting on all matters within its 
duties and responsibilities, as set out in 
previously circulated minutes to the Board. 
The Committee Chair also reports on the 
activities of the Committee in a formal 
written report that is submitted to and 
discussed by the Board annually.

The work of the Committee is supported 
by more detailed work undertaken by 
executive Risk Management Committees 
in each of the Group’s operational entities. 
At each meeting, the Risk Management 
Committees consider significant 
movements in the operation’s risk profile, 
any risks that have arisen and any emerging 
risks. Risk Management Committees also 
assess and monitor any regulatory issues, 
ensuring that their resolution and the 
action taken are appropriately recorded. 
The Risk Management Committees receive 
regular information on Conduct Risk, such 
as complaint handling reports and other 
related management information. The 
Group Risk Management function reviews 
and collates information from across the 
Group for consideration by the Group Risk 
Committee (GRC).

Summary of key activities in 2019

During the year the Committee:

•  Reviewed the Group’s updated risk 

strategy, risk appetite and associated 
triggers and limits in the context of the 
Group’s agreed strategic objectives.

•  Received regular monitoring reports on 
customer outcome risk and reviewed 
updates to the Group Minimum 
Standards and Policy Framework.

•  Reviewed the Group’s proposed dividend 
level, capital plan and capital buffer in 
line with the capital policy.

•  Reviewed the Group’s regulatory capital 
add-on application as part of Solvency II 
capital requirements.

•  Through stress and scenario testing and 
reverse stress testing, considered in-
depth analysis of a number of the Group’s 
most significant risk areas.

•  Considered the adequacy of risk 

mitigation measures and contingency 
plans including a review of the Group’s 
reinsurance provisions.

•  Recommended to the Board approval 
of the 2019 ORSA Report prior to 
submission to the regulator and  
approved the ORSA policy.

•  Dedicated a significant amount of time 

to developing the Admiral Internal Model, 
receiving regular updates on the progress 
of the IMAP project and providing 
challenge to key project work streams,  
in particular the model validation.

•  Received regular risk monitoring reports 
on performance of Key Risk Indicators 
within the overall risk management 
framework.

•  Received updates on the impact of 
a number of notifiable risk events 
throughout 2019. 

•  Received regular updates in relation to 
key programmes of work including IT 
Strategy, IT Security, GDPR and Brexit 
as part of the Group’s enhanced project 
governance framework.

Internal Control and Risk 
Management Statement

The system of risk management and 
internal control over insurance, operational, 
market, credit and group risks is designed 
to manage rather than eliminate the risk 
of failure to achieve business objectives 
and breaches of risk appetites and can 
only provide reasonable and not absolute 
assurance against material misstatement 
or loss. The Board is ultimately responsible 
for the Group’s system of risk management 
and internal control and, through the Audit 
Committee, has reviewed the effectiveness 
of this system.

The Board is of the view that there is an 
ongoing process for identifying, evaluating 
and managing the Group’s risks and internal 
controls; that it has been in place for the 
year ended 31 December 2019; and that, up 
to the date of approval of the Annual Report 
and Accounts, it is regularly reviewed by the 
Board and accords with the internal control 
guidance for Directors provided in the 2018 
UK Corporate Governance Code. 

The Board confirms that it has performed a 
robust assessment of the Group’s principal 
and emerging risks. These risks, along 
with explanations of how they are being 
managed and mitigated, are included in 
the Strategic Report on pages 66 to 73. 
The Board is responsible for determining 
the nature and extent of the principal risks 
it is willing to take in achieving its strategic 
objectives. This assessment supports the 
Board in monitoring the integrity of the 
Group’s reported Financial Statements.

Admiral Group plc · Annual Report and Accounts 2019

95

Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewThe Group Risk Committee continued

The Group operates a ‘three lines of defence’ approach to Risk and Internal Control.

First Line of Defence
The Board recognises that the day-
to-day responsibility for implementing 
policies for risk identification, assessment 
and management lies with the senior 
management, whose operational decisions 
must take into account risk and how this 
can be controlled effectively.

Second Line of Defence
The ‘second line of defence’ is led by the Chief 
Risk Officer and comprises the Corporate Governance 
functions and Committees that are in place to provide 
oversight of the effective operation of the internal 
control framework. The Corporate Governance functions 
facilitate the Group Policy Framework and Group Minimum 
Standards covering risk management and controls for all 
material risks to the Group. The functions perform second 
line reviews, including of the capital modelling and business 
planning processes to support the Board’s assessment 
of the Group’s on-going viability. Regular reviews of 
all risks are undertaken in conjunction with senior 
management, with the results of these reviews 
recorded in risk registers and reported 
to the appropriate governance 
Committees and Boards. 

Third Line of Defence
The ‘third line of defence’ comprises the 
independent assurance provided by the 
Group Audit Committee and the Group Internal 
Audit function. Internal Audit undertakes a 
programme of risk-based audits covering all 
aspects of both the first and second lines of 
defence. The findings from these audits are 
reported to all three lines, i.e. Management, 
the executive and oversight Committees, 
and the Group Audit Committee.

The Board meets at least seven times a 
year to discuss the direction of the Group 
and provide oversight of the Group’s risk 
management and internal control systems. 

The Board has delegated the development, 
implementation and maintenance of 
the Group’s overall risk management 
framework to the GRC. The GRC reports 
on its activities to the Board and the 
Audit Committee, supporting the 
overall assurance provided by the Audit 
Committee that the Group’s internal 
control, risk management and compliance 
systems continue to operate effectively.

The Board has delegated to the Audit 
Committee the review of the adequacy and 
effectiveness of the Company’s internal 
financial controls, internal control and  
risk management systems.

The subsidiary boards, GRC, UK and 
overseas Risk Management Committees 
receive reports setting out key 
performance and risk indicators and 
consider possible control issues brought 
to their attention by early warning 
mechanisms that are embedded within 
the operational units. They, together 
with the Audit Committee, also receive 
regular reports from the Internal Audit 
function, which include recommendations 
for improvement of the control and 
operational environment.

An annual assessment of the completeness 
of the risk management reviews and 
testing of internal controls is supported by 
the production of an Integrated Assurance 
Map, summarising the reviews performed 
and assurance provided by all three lines of 
defence, in relation to the key risks facing 
the Group. The Integrated Assurance Map 
is reported to the GRC at least annually.
The Chair of the GRC provides a written 
report to the Group Board of the activities 
carried out by the Committee on an annual 
basis. In addition, the Group Board receives 
reports from the Chair of the Group Audit 
Committee as to its activities, together 
with copies of the minutes from subsidiary 
Board meetings and the Group Risk and 
Audit Committees. 

The Group Audit Committee’s ability to 
provide assurance to the Group Board 
depends on the provision of periodic and 
independent confirmation, primarily 
by Internal Audit, that the controls 
established by management are operating 
effectively and where necessary provides 
a high-level challenge to the steps being 
taken by the GRC to implement the risk 
management strategy.

Viability 

In accordance with Provision 31 of the 
2018 UK Corporate Governance Code, the 
Directors have assessed the prospect of 
the Company over a longer period than 
the 12 months required by the ‘Going 
Concern’ statement. The Board reviews 
five-year financial projections twice a year, 
three-year solvency projections at least 
three times a year and approves a one-year 
financial budget for the forthcoming 12 
months on an annual basis.

Every year, the Group undertakes an ‘Own 
Risk and Solvency Assessment’ (ORSA), 
which sets out a detailed consideration of 
the principal risks and uncertainties facing 
the Group over a three-year time horizon 
and considers current and projected levels 
of solvency and liquidity over the period. 
The ORSA is the main source of evidence 
used by the Board to assess viability. Given 
the additional uncertainty inherent in 
projecting beyond a three-year period, the 
assessment of viability has been performed 
over a three-year period. 

The principal risks and uncertainties faced 
by the Group are set out on pages 66 to 
73 and note 6i to the Financial Statements 
sets out the Group’s objectives, policies and 
procedures for managing financial assets 
and liabilities. 

96

Admiral Group plc · Annual Report and Accounts 2019

 
 
 
 
 
 
Quantitative and qualitative assessments 
of risks are performed as part of the ORSA 
process. The quantitative assessment 
considers how the regulatory capital 
requirements, economic capital needs, own 
funds and solvency position of the Group 
is projected to change over the three-year 
horizon, with a requirement to maintain a 
solvency ratio above the approved capital 
risk appetite buffer throughout the 
projection. The assessment also includes 
a series of sensitivity, stress and scenario 
tests and reverse stress tests which assess 
the Group’s principal risks and uncertainties, 
identifying and quantifying the operational, 
financial and solvency impacts of these 
stresses alongside potential mitigating 
factors and management actions. The 
results of the stress tests also form part of 
the process to set the Group’s capital risk 
appetite, which ensures that a buffer is held 
on top of the Group’s regulatory capital 
requirement to protect its regulatory 
capital position against potential shocks 
and stresses. 

Key strategic decisions including the 
setting of dividend payments, consider 
the solvency impact against the Board 
approved capital risk appetite of 130%, 
which is a key criterion for the Board in 
assessing viability. Refer to the Strategic 
Report for information on sensitivities to 
the reported 2019 solvency ratio position. 

In order to mitigate the implications of 
a number of possible Brexit scenarios, 
the Group restructured the European 
Insurance and price comparison 
businesses, with the establishment of new 
insurance and intermediary companies 
in Spain. This ensures that the Group can 
continue servicing its European customers 
after the UK withdraws from the European 
Union. The governance of the new Spanish 
companies is now running effectively.

In the UK, procedures have been 
established to monitor and manage 
potential supply chain changes and 
communications to customers. 

Based on the results of this analysis, the 
Directors have a reasonable expectation 
that the Group will be able to continue in 
operation and meet its liabilities as they 
fall due, for the next three years.

Climate Change 

Strategy

With varying degrees of impact, climate 
change will affect many of Admiral’s PR&U. 
While the effects of physical risks and 
transition risks will be felt by different parts 
of the business, and over different time 
frames, taken together the largest impacts 
are expected to be in non-life premium 
(pricing) risk, reinsurance risk, and strategic 
risk. Other risks and opportunities have been 
considered, and their impacts assessed.

Physical risks will impact many lines of 
business, including motor, household 
and travel. Transition risks, however, may 
have the bigger impact in the short-to-
medium term due to potential changes in 
government policy and consumer behaviour, 
especially in scenarios limiting post industrial 
temperature rises to 1.5 or 2 degrees (i.e. 
aligned with the 2016 Paris Agreement). 
Some climate change-related transition risks 
were holistically captured in Admiral’s Group 
Strategy Review exercise, completed in 2019, 
and follow-on projects are ongoing to ensure 
that climate change is considered in setting 
the strategic direction of the Group.

Risk management, metrics and targets

The TCFD proposes a framework for 
understanding climate change-related 
risks, which Admiral Group follows. 
Risk management follows an internally 
developed framework for emerging 
risks. Risk identification incorporates 
both internal and external viewpoints: 
external sources are scanned for all 
possible risks posed by climate change, 
which are then narrowed and refined 
using internal expertise and knowledge of 
the Group’s business model and strategy. 
Risks are then assessed using both 
qualitative analysis, to prioritise risks, and 
quantitative analysis, to understand their 
impact on the business.

In 2019 the Group set up a Climate 
Change-Related Risks Project (discussed 
elsewhere in the Annual Report) in order 
to: (1) understand current and potential 
future risks and opportunities arising from 
climate-related change; (2) understand 
disclosure and reporting requirements; 
and (3) determine how to incorporate 
climate-related risks into BAU risk 
management. Climate change-related risks 
can broadly be categorised as physical 
risks, such as increasingly severe weather 
events which arise from changes in the 
climate, and transition risks which will 
arise from any move towards a low carbon 
economy. Admiral is following Task Force 
on Climate-related Financial Disclosures 
(TCFD) recommendations in identifying, 
managing, reporting and disclosing climate 
change-related risks.

Governance

The Group Board has ultimate oversight of 
climate-related issues. Climate change-
related risks and disclosures are reviewed 
and discussed at several Committees and 
within the Board, including the GRC, the 
Group Audit Committee, and at subsidiary 
Boards and subsidiary Risk Management 
Committees.

The GRC retains primary oversight 
responsibility for climate change-related 
risks and opportunities, which are reported 
within the consolidated risk report (CRR). 
It has delegated authority from the Board 
for overseeing risk management activities. 
It advises the Board on Admiral’s Principal 
Risks and Uncertainties (PR&U), as well as on 
emerging risks, and reviews the Company’s 
management of these risks. It is anticipated 
that climate change-related risk will remain 
an emerging risk for the foreseeable 
future. Emerging risks are monitored and 
updated (as required) on a monthly basis. If 
deemed material enough, the impact from 
climate change-related risk will be included 
in Admiral’s PR&U, which are updated 
on a biannual basis, and captured by the 
Enterprise Risk Management Framework.  
A similar process will be followed at 
subsidiary level, for those subsidiaries 
deemed to be exposed. The day-to-day 
responsibility for managing and reporting 
on climate change-related risk sits with the 
Group Risk team with overall responsibility 
held by the Group CRO.

Admiral Group plc · Annual Report and Accounts 2019

97

Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewThe Group Risk Committee continued

Committee members

Meetings

Jean Park (Chair)  
Annette Court 
Manning Rountree 
Mark Waters (Secretary)

8

Attendance information  
can be found in the table  
on page 81

Summary of Key Activities in 2019

During the year the Committee:

Reviewed the Group’s updated risk 
strategy, risk appetite and associated 
triggers and limits in the context of the 
Group’s agreed strategic objectives.

Received regular monitoring reports on 
customer outcome risk and reviewed 
updates to the Group Minimum 
Standards and Policy Framework.

Reviewed the Group’s 
proposed dividend level, 
capital plan and capital buffer 
in line with the capital policy.

Considered the adequacy of risk 
mitigation measures and contingency 
plans including a review of the 
Group’s reinsurance provisions.

Through stress and scenario testing 
and reverse stress testing, considered 
in-depth analysis of a number of the 
Group’s most significant risk areas.

Reviewed the Group’s 
regulatory capital add-on 
application as part of Solvency 
II capital requirements.

Recommended to the Board approval 
of the 2019 ORSA Report prior to 
submission to the regulator and 
approved the ORSA policy.

Dedicated a significant amount of time to developing the 
Admiral Internal Model, receiving regular updates on the 
progress of the IMAP project and providing challenge to key 
project work streams, in particular the model validation.

Received regular updates in relation to key 
programmes of work including IT Strategy, IT 
Security, GDPR and Brexit as part of the Group’s 
enhanced project governance framework.

Received updates on 
the impact of a number 
of notifiable risk events 
throughout 2019.

Received regular risk monitoring 
reports on performance of Key Risk 
Indicators within the overall risk 
management framework.

98

Admiral Group plc · Annual Report and Accounts 2019

The Nomination and Governance Committee

The Nomination and Governance 
Committee
Statement from Annette Court, Chair of the 
Nomination and Governance Committee

“ The Committee focused its time on ensuring that the Group’s policy 

on diversity and inclusion, gender balance of the Group’s senior 
management and their direct reports and the approach to succession 
planning were appropriately considered during the year.”

Annette Court Chair of the Nomination and Governance Committee

Dear Shareholder,

Committee members 
Annette Court (Chair) 
Justine Roberts 
Owen Clarke 

Given the role played by the Committee in the selection process for a new CEO, succession 
planning has inevitably been a key focus of the Committee and occupied most of the 
Committee’s time during the year as the composition and experience of the Board at a Group  
and subsidiary level was regularly reviewed. The Committee also reviewed the leadership  
needs of the organisation and the pipeline of talent within the organisation. 

Meetings

7

Attendance information  
can be found in the table  
on page 81

The Committee continued to monitor the implementation of the recommendations contained 
in the external review of the Group’s governance arrangements that was carried out in 2018. 
A further external governance review was also initiated during the year which focused on 
assessing the effectiveness of the implementation of the recommendations from the previous 
external governance review carried out in 2018. The Committee received regular updates 
from management on the progress of the review and, at the meeting in August, received an 
update from the senior members of the external team that were carrying out the review. 
The Committee also considered the results of the review and approved the plan proposed by 
management to implement the recommendations designed to strengthen the Group’s existing 
governance arrangements. 

Mindful of the changes introduced under the revised Corporate Governance Code that was 
applicable for the year under review, the Committee focused its time on ensuring that the 
Group’s policy on diversity and inclusion, gender balance of the Group’s senior management and 
their direct reports and the approach to succession planning were appropriately considered by 
the Committee during the year.

In line with the requirements of Solvency II, the Senior Insurance Manager Regime, and in 
accordance with the Group’s Fit and Proper Policy, I also carried out the process of assessment 
for Group Non-Executive Directors, the Chairs of the Group’s material subsidiaries and the CEO to 
ensure they meet the requirements in terms of qualifications, capability, honesty and integrity.

Annette Court

Chair of the Nomination and Governance Committee

4 March 2020

Admiral Group plc · Annual Report and Accounts 2019

99

Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewThe Nomination and Governance Committee continued

Membership

Board Appointments

The membership of the Committee at 
the year end was Annette Court (Chair), 
Owen Clarke and Justine Roberts. The 
Company Secretary acts as Secretary to 
the Committee. The Committee invites the 
Chief Executive Officer and/or the Chief 
Financial Officer to attend meetings when 
it deems appropriate. The Committee 
met formally on seven occasions in 2019. 
In addition, members of the Committee 
corresponded and met informally on a 
number of occasions to consider and meet 
with individuals that the Committee had 
identified as possible candidates to join 
the Board. 

Board Composition

The Committee reviewed the results of the 
external Board evaluation that was carried 
out this year by external consultant, 
Ian White. The Committee was satisfied 
that the evaluation was conducted in 
a comprehensive and diligent manner 
with Ian having face to face contact with 
all Board members and regular Board 
attendees. Ian discussed the results of the 
evaluation questionnaires that had been 
completed and considered any particular 
comments raised by Board members and 
attendees. At its meeting in January, the 
Committee considered the results of the 
evaluation relating to the composition of 
the Board. The Committee considered the 
specific recommendations which included 
that the Board should continue to keep 
diversity under regular review and should 
focus on introducing more innovative 
approaches to recruitment. In addition, 
in terms of skills, there was a recognition 
that technology was a key area that the 
Board should focus on and the Committee 
has initiated an external search for a new 
Board member with expertise in this area 
and who can enhance the breadth of skills 
and diversity currently represented across 
the Board.

The Committee also reviewed a skills matrix 
that identified the skills of current Board 
members that were already represented 
and to identify areas such as technology 
where enhancements to the composition 
of the Board in these areas were needed. 
The time commitments required of Non-
Executive Directors were also considered by 
the Committee and the conclusion reached 
that each Director was able to devote 
sufficient time and commitment to the 
performance of their duties. 

The Committee leads the process for 
making appointments to the Board or 
where the appointee is likely to become 
a Board member. The policy on Board 
appointments involves the Committee 
developing an appropriate specification 
that identifies the required skills and 
experience for the role and, in most 
instances, engaging external recruitment 
consultants, to lead the recruitment 
process and identify suitable candidates. 
Interviews of the shortlisted candidates 
are held with the Chair and members of 
the Committee. After consideration by the 
Committee, a recommendation is made 
to the Board to appoint the preferred 
candidate. The Committee is satisfied that 
this constitutes a formal, rigorous and 
transparent process for the appointment 
of new Directors to the Group Board and 
its subsidiaries embracing a full evaluation 
of the skills, knowledge and experience 
required of Directors. 

Succession planning and talent 
management 

The Committee ensures plans are in place 
for orderly succession for appointments 
to the Board and reviews the succession 
plans for other senior management 
positions. Responsibility for making senior 
management appointments rests with the 
Chief Executive Officer.

Talent management continues to be 
a key area of focus and the Board, at 
its meeting in March 2019, considered 
talent management within the Group and 
discussed the initiatives that were being 
put in place to progress the development 
of an internal “talent list” to ensure that 
highly talented individuals across the 
Group are properly recognised and are 
encouraged to progress. Identifying 
talented and high-potential staff 
below existing manager level, allows 
for a more tailored approach to meet 
their development needs, which ensure 
that their potential is recognised and 
maximised. In addition, our existing 
training and development opportunities 
have been enhanced to include more 
tailored programmes and the introduction 
of a more comprehensive mentoring 
programme. A wide-ranging project is 
also underway to redesign our end-to-end 
performance management process, which 
will underpin many of these initiatives to 
identify and maximise talent across all 
levels of the business.

There have also been several NED only 
sessions during which the Group’s internal 
talent management capabilities have been 
discussed and considered. The Committee 
remains satisfied that succession plans for 
Directors and senior management are in 
place to ensure the continued ability of the 
Group to implement strategy and compete 
effectively in the markets in which it 
operates.

Gender and Diversity

The Committee reviewed the gender 
balance of those in senior management 
and their direct reports and considered 
the initiatives that have been proposed to 
focus on improving gender balance. In this 
context, the Group continues to focus on 
meeting the Hampton Alexander Review 
target of 33% women’s representation 
across executive committees below 
Board level and direct reports to those 
committees and despite the fact that the 
percentage of women in this combined 
group has marginally fallen, the Group 
still remains close (32%) to meeting the 
target. This is shown in more detail in the 
gender diversity table on page 125. The 
Group has already exceeded the target set 
by both Lord Davies in his report: Women 
on Boards, and the Hampton Alexander 
Review (that builds on the Davies Review) 
which encourages FTSE 350 companies to 
achieve at least 33% women on Boards by 
2020 as women already constitute 40% of 
our plc Board.

In April, the Committee reviewed the 
Group’s Board Diversity and Inclusion Policy 
and discussed the appropriateness of the 
measurable targets to increase diversity 
and inclusion across the Group. The Policy 
sets out the approach to Board diversity 
for Boards within the Admiral Group and 
supports the principle of boardroom 
diversity and inclusion and the promotion 
of diverse board composition. Measures 
that are covered under the Policy include: 
having one member of the senior executive 
team who is responsible and accountable 
for gender diversity and inclusion; setting 
internal targets for gender diversity in 
senior management; publishing progress 
annually against these targets in reports 
on the Group’s website; and linking the 
pay of the CEO to the progress made 
against these internal targets on gender 
diversity. The Committee seeks to ensure 
that a clear recruitment strategy for Board 
appointments is in place and is aligned to 
this Policy. 

100

Admiral Group plc · Annual Report and Accounts 2019

In addition, in April the Committee 
received an update on the activities of 
the Group’s Diversity Forum that meets 
regularly with the purpose of exploring 
ways to further improve diversity and 
inclusion across the Group. The Diversity 
Forum is made up of six workstreams 
focusing on: gender, ethnicity, disability, 
LGBT+, age and social mobility. A number 
of initiatives have been introduced for 
each workstream such as reviewing and 
overhauling relevant policies including 
improvements made to the parental 
leave and maternity policies and greater 
awareness of the consideration of flexible 
working in certain positions. In addition, 
initiatives have been introduced to consult 
and engage with staff who are members of 
minority groups to understand how they 
feel and what would make a difference 
to them in the workplace. A review of 
our literature, websites and social media 
was also carried out to ensure that, as an 
employer, we portray an image to potential 
new joiners that supports our diverse and 
inclusive culture.

The Board continues to monitor the 
requirements of the Parker Review’s 
report on ethnic diversity in the context 
of the composition of its Group and 
subsidiary Boards, the initiatives that are 

being implemented to increase diversity 
and discussed how measures to develop 
a diverse pipeline of talent as regards 
Board appointments could be developed 
and monitored. 

However, the Group remains strongly 
supportive of the principle of boardroom 
diversity, of which gender and ethnicity 
are important, but not the only, aspects. 
What is important is diversity of thought, 
experience and approach and each 
new appointment must complement 
what already exists at the Board table. 
Accordingly, appointments will always be 
made on merit against objective criteria, 
including diversity and gender, and not just 
to achieve an externally prescribed number.

The Group also continued to focus on 
achieving the goals of the Women in 
Finance Charter, which the Group signed 
up to in 2018. The Charter is a government 
initiative that encourages participating 
firms in the financial services sector 
to support the progression of women 
into senior roles by focusing on the 
executive pipeline and the mid-tier level 
of management. The Group remains 
committed to meeting the target of 40% 
women in the Senior Executive team by 
December 2023 and to improving on the 
current position of 32%. 

In 2018 the Chair and CEO also signed up 
to the 30% Club, which aims to develop a 
diverse pool of talent for all businesses 
through the efforts of its Chair and CEO 
members who are committed to better 
gender balance at all levels of their 
organisations with a minimum target of 
30% women at senior management level 
by 2020. 

The Group remains committed to 
providing equal opportunities, eliminating 
discrimination, and encouraging diversity 
amongst its employees both in the UK and 
overseas. A breakdown of the gender of 
Directors and senior employees at the end 
of the financial year together with details 
of the Group’s Equality, Diversity and 
Dignity at Work Policy are set out in the 
Directors’ Report on page 125.

The Group’s Gender Pay Gap is already 
materially lower than the UK average and 
the industry average for the financial 
services sector, however, the Group 
remains committed to reducing it further 
through a number of initiatives that are 
being introduced to address the current 
imbalance of men and women at differing 
levels of the business.

Neurodiversity training
Admiral is proud to be a diverse workplace and is always looking at the ways in which  
we support our staff members to help them succeed.

In 2019 Admiral Academy introduced training around dyslexia and other areas of neurodiversity. The training aims  
to increase awareness, challenge perceptions, and highlight examples of support or adjustments that may benefit 
individuals in the workplace.

In the second half of 2019, Admiral Academy trained 159 management employees including trainers, coaches, and operations 
managers. An additional 126 employees in non-management positions were trained on a condensed course enabling a safe 
space for individuals to ask questions about their own experiences or that of family, children, or partners. The Academy has 
received positive feedback, and this training will be delivered to more staff members in 2020.

Admiral Group plc · Annual Report and Accounts 2019

101

Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewThe Remuneration Committee

Committee members 
Owen Clarke (Chair) 
Jean Park 
Justine Roberts

Meetings

8

Attendance information  
can be found in the table  
on page 81

The Remuneration Committee
Statement to Shareholders from the  
Chairman of the Remuneration Committee

“ Admiral has a simple remuneration structure which  
reinforces our unique culture and creates strong  
alignment with our shareholders”

Owen Clarke Chairman of the Remuneration Committee

Dear Shareholder,

I am pleased to introduce the Directors’ 
Remuneration Report for the year ended 31 
December 2019, which has been prepared 
by the Remuneration Committee (the 
‘Committee’) and approved by the Board. 

I would also like to thank our shareholders for 
approving our Annual Report on Remuneration 
at the April 2019 AGM which was approved by 
99.8% of our shareholders. 

Recap of remuneration 
structure at Admiral 

Admiral has a simple remuneration structure 
which reinforces our unique culture and creates 
strong alignment with our shareholders:

•  Base salaries are targeted at the lower 
end of our peer group, and Executives 
are encouraged to build up significant 
shareholdings in the Group to maximise 
shareholder alignment. 

•  Pensions for the Executive Directors are fully 
aligned with that offered to the workforce, 
set at a maximum level of 6% of base salary 
subject to an overall maximum employer 
contribution of £15,000.

•  Our main incentive plans are the Share 
Incentive Plan (‘SIP’), which encourages 
wide share ownership across our employees, 
and the Discretionary Free Share Scheme 
(‘DFSS’). DFSS primarily incentivises Earnings 
per Share growth, Return on Equity and 
Total Shareholder Return vs. the FTSE 350 
(excluding investment companies) over a 
three-year period. For the CFO, vesting is 
also dependent on performance against 
a scorecard of risk and customer-based 

measures. In some business units the Group-
wide performance measures are replaced by 
business unit measures.

•  Shareholder alignment is further reinforced 
by granting DFSS awards as a fixed number 
of shares, ensuring the value at grant 
is directly aligned with the shareholder 
experience. The Committee reviews award 
sizes annually, taking into account factors 
such as the shareholder dilution impact of 
all employee share schemes and share price 
movement since the last award, in particular, 
whether a material share price increase 
has resulted from general market, or other 
external, factors. 

•  We pay a bonus (the ‘DFSS Bonus’) that is 

equivalent to the actual dividends paid out 
to shareholders calculated on the number of 
unvested DFSS awards held. It is important 
to note that this is in place of, not additional 
to, a conventional cash bonus scheme. This 
approach is aligned to Admiral’s culture by 
prioritising collective, longer term success 
after short term, individual performance 
and also provides a direct link to shareholder 
pay-outs. The DFSS bonus payable to the 
CFO for the 2019 performance year onwards 
will be subject to a +/- 20% adjustment 
based on performance against a scorecard 
of risk and customer-measures.

•  Our CFO’s remuneration package includes 
an annual award of ‘salary shares’, released 
over a 5-year period; similar to the DFSS 
structure, this award is based on a fixed 
number of shares, with Committee 
discretion to reduce the number in the event 
of material increases in share price through 
external factors.

102

Admiral Group plc · Annual Report and Accounts 2019

The Committee recognises that some 
aspects of the structure of pay at 
Admiral are unusual compared to the 
typical practice at other large UK-listed 
companies, but we believe that the 
structure contributes to our culture of 
focusing on collective success, and is 
aligned with our philosophy around the 
efficient use of capital and distribution 
of surplus profits, all of which aligns to 
shareholder interests. The remuneration 
structure also reflects individual and 
business unit performance through 
the allocation of DFSS awards and, for 
certain senior managers, the application 
of adjustments to their vesting and 
DFSS bonus.

Admiral’s business performance 

2019 has again been a positive year for the 
Admiral Group. Earnings per share in the 
year were 148.3 pence (2018: 137.1 pence) 
and return on equity was 52% (2018: 56%). 
Total dividends for the financial year 
(including the proposed final dividend of 
77.0 pence per share) will be 140.0 pence 
per share (2018: 126.0 pence per share). 

Decisions made by the 
Remuneration Committee in 
2019 on Executive Director 
compensation

Taking into account the approved 
remuneration structure and Admiral’s 
business performance, the Committee 
made the following decisions during 2019:

•  Based on performance to 31 December 
2019, 88.8% of the DFSS award granted 
in 2017 will vest. The EPS condition 
was achieved, vesting at 100% of this 
element and the ROE condition was 
partially achieved, vesting at 97.9% of 
this element. The TSR condition vested 
at 68.4% of this element. This means 
that 44,400 of the 50,000 DFSS shares 
awarded to Geraint Jones, will vest on 
26 September 2020. The Committee 
reviewed this vesting outcome and 
concluded that it was appropriate. 

•  Geraint Jones also received a DFSS bonus 
of £201,600. This bonus is equivalent 
to dividends that would have been 
paid during the year on all outstanding 
DFSS and salary shares awarded but not 
yet vested plus a +/- 20% adjustment 
for performance against a set of risk 
and customer measures. The 2019 
performance year was the first year 
in which the DFSS bonus for the CFO 
was adjusted (within a +/- 20% range) 
for performance against a scorecard 
of risk and customer measures which 
include four different categories of 
measures covering assessment against 
conduct risk management information 
(‘CRMI’) metrics, customer feedback, 
governance outcomes and internal 
stakeholder feedback. In addition, the 
payment of the DFSS Bonus was subject 
to an overall adjustment to take into 
account any risk events which were 
considered to have a material customer, 
regulatory or financial impact. The full 
details of the DFSS Bonus calculations 
are on page 117.

•  Geraint Jones received an award of 5,000 
salary shares, equivalent to £108,050, 
in two tranches of 2,500 shares on 
18 March 2019 and 30 August 2019. 
This compares with an award of 5,000 
salary shares equivalent to £98,225, 
in 2018. The Committee intends that 
the number of salary shares granted to 
Geraint Jones each year is fixed at 5,000, 
unless the Committee believes that a 
reduction should be made to take into 
account exceptional factors impacting 
the share price. In 2019, the Committee 
determined that no such reduction was 
required. In line with Policy, these shares 
will vest after three years subject to 
continued employment. An additional 
two-year holding period will apply and 
malus and clawback provisions will apply 
during the vesting and holding periods. 
Further details on these shares can be 
found on page 115.

•  The Committee anticipates that 

• 

Geraint Jones will continue to receive 
5,000 salary shares during 2020, in two 
equal tranches. The Committee has 
reviewed the size of the award and has 
concluded that no change should be 
made to reflect any exceptional factors 
impacting the share price. The value 
of the 5,000 salary shares granted to 
Geraint Jones will be disclosed in next 
year’s Annual Report. 

In September 2019, Geraint Jones 
was also granted an award under the 
DFSS of 45,000 shares, equivalent to 
£945,000 or 376% of his cash salary. 
This compares with an award of 50,000 
shares, equivalent to £1,020,000 in 2018. 
Whilst the general intention is to keep 
the number of DFSS shares granted 
to individual participants the same 
each year, during 2019 the Committee 
reviewed the aggregate quantum of 
DFSS awards offered to all employees 
and concluded that a 10% reduction 
in the number of shares awarded to 
most participants was appropriate to 
help ensure dilution to shareholders 
from the employee share schemes is 
managed effectively. This award will 
vest on three-year EPS growth vs. 
LIBOR, TSR vs. FTSE 350 (excluding 
investment companies), ROE and the 
average outcomes of the scorecard 
risk and customer measures used to 
assess DFSS bonus adjustments over the 
performance period. David Stevens again 
declined an award of DFSS shares given 
his significant shareholding. Further 
details on the CFO’s award can be found 
on page 117. Geraint Jones will receive a 
DFSS award in 2020 which will be in line 
with the approved Policy. Further details 
can be found on page 119.

•  David Stevens’s salary will be increased 
by 2.5% to £426,449 effective from 1 
September 2020 and the cash element 
of Geraint Jones’s salary was also 
increased by 2.7% to £258,000, effective 
from 1 January 2020. These increases are 
below the average increase across the 
Group for 2019.

Admiral Group plc · Annual Report and Accounts 2019

103

Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewThe Remuneration Committee continued

Other activities 

During the year ended 31 December 2019, 
additional to its regular activities, the 
Committee also:

•  Reviewed the DFSS vesting and bonus 
arrangements for Executive Directors, 
senior management and relevant staff 
(Material Risk Takers) covered under 
Solvency II

•  Reviewed workforce remuneration, 
including alignment of the Group’s 
current remuneration structure with  
the Living Wage

•  Reviewed Admiral’s Gender Pay 

reporting statistics

•  Reviewed risk events and their impact 

on variable pay

•  Undertook an evaluation of the 

Committee’s performance during the 
yearReviewed the Committee’s terms  
of reference

•  Approved the Group’s Malus and 

Clawback Framework

•  Reviewed external remuneration  
trends and market conditions

•  Reviewed the customer and risk 

measures introduced for adjustment  
of variable pay 

Remuneration for the wider 
workforce and the CEO pay ratio

During the year, the Committee also 
reviewed the remuneration arrangements 
and structure offered to the wider 
workforce and used this as an input in its 
decisions on Executive compensation. 
Overall the Committee found that the 
remuneration offered to the wider 
workforce was consistent with that 
offered to the Executive Directors and 
senior management and supported the 
unique culture of the Company including 
focus on collective success. The approach 
to salary reviews is consistent throughout 
the organisation as is the employer 
pension contribution which is up to 6% of 
salary (up to a £15,000 cap) for all Admiral 
employees based in the UK including the 
CEO and CFO. Further details can be found 
on page 120. 

For the second year, Admiral has 
disclosed a CEO pay ratio comparing 
the remuneration of the CEO and that 
of the UK employee population. As our 
CEO receives only fixed pay and does not 
participate in the DFSS, the usefulness 
of this ratio (required by legislation to 
be disclosed) is limited. We therefore 
also disclose a CFO pay ratio, as Geraint 
Jones’s pay structure is more consistent 
with that of the wider workforce. The 
Committee references these pay ratios 
when considering the Executive Directors’ 
pay outcomes, and is satisfied that current 
ratios are reasonable taking into account 
the size of the business.

2020 Remuneration Policy Review 

The current Remuneration Policy was 
approved by shareholders at the 2018 
AGM, effective for a maximum of 3 years. 
Consequently, the Committee will be 
seeking shareholder support for a revised 
Remuneration Policy at the 2021 AGM. 
During 2020, the Committee will review 
the existing Remuneration Policy with a 
view to consulting major shareholders at 
the end of the year to discuss proposed 
changes. This review will take into account 
alignment of Admiral’s strategic priorities 
as well as best practice including new 
provisions of the UK Corporate Governance 
Code. The Committee already complies 
with most of the provisions adopted by the 
new code including malus and clawback 
provisions, and pension contributions 
aligned to the workforce. Employees are 
not specifically consulted on Executive 
remuneration, however all employees 
are invited to participate in Admiral’s 
annual staff survey, which provides 
valuable insight to the Board on a range of 
topics including compensation. Relevant 
feedback is shared with the Committee. 
The Committee anticipates adoption of 
a post employment shareholding policy, 
as required by the Code, as part of the 
2020 review.

The Annual Report on Remuneration 
(subject to an advisory vote) will be put 
to our shareholders at the AGM in 2020. 
We do hope that you vote in favour of 
the report. I am available to discuss our 
Remuneration Policy and Annual Report  
on Remuneration with shareholders. 

Owen Clarke
Chairman of the Remuneration Committee 
4 March 2020 

104

Admiral Group plc · Annual Report and Accounts 2019

 
Remuneration at a glance

“ I would like to thank our shareholders for approving our 
Annual Report on Remuneration at the April 2019 AGM 
which was approved by 99.8% of our shareholders.”

How did we perform during 2019?

Earnings per share (pence)

Return on equity (%)

Full year dividend per share (pence)

148.3p

(2018: 137.1p)

52%

(2018: 56%)

140.0p

(2018: 126.0p)

10 year TSR performance: Admiral vs. FTSE100 and FTSE350 indices  
Growth in the value of a hypothetical £100 holding over ten years to 31 December 2019

£400

£300

£200

£100

£0

Dec 09

Dec 10

Dec 11

Dec 12

Dec 13

Dec 14

Dec 15

Dec 16

Dec 17

Dec 18

Dec 19

Admiral

FTSE 350

FTSE 100

What did our Executive Directors earn in 2019?

£4k

£409k

CEO

CFO

£935k

£202k

£19k

£359k

Salary
Pension, benefits and SIP
DFSS bonus
DFSS shares

•  Salary for CFO includes 5,000 ‘salary shares’

•  Pension, benefits and SIP includes 2019 pension 
contribution of £3,970 and £14,976 for the CEO  
and CFO respectively

•  DFSS bonus of £201,600 for the CFO, including an 

adjustment for performance against the scorecard  
of risk and customer measures. 

•  DFSS value for the CFO relates to 88.8% of his 2017 

DFSS award vesting

Admiral Group plc · Annual Report and Accounts 2019

105

Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewDirectors’ Remuneration Policy

The Group is committed to the primary objective of maximising 
shareholder value over time in a way that also promotes effective  
risk management and excellent customer outcomes, and ensuring  
that there is a strong link between performance and reward. 

Compliance Statement

This Remuneration Report has been 
prepared according to the requirements 
of the Companies Act 2006 (the Act), 
Regulation 11 and Schedule 8 of the Large 
and Medium-Sized Companies and Groups 
(Accounts and Reports) (Amendment) 
Regulations 2018 and other relevant 
requirements of the FCA Listing Rules. 
In addition, the Board has adopted the 
principles of good corporate governance 
set out in the UK Corporate Governance 
Code (the Code) and the guidelines issued 
by its leading shareholders and bodies such 
as ISS, the Investment Association, and the 
Pensions and Lifetime Savings Association. 

Unless otherwise stated, information 
contained within this Remuneration  
Report is unaudited. 

The following Remuneration Policy was 
approved, and therefore came into effect, 
at the April 2018 AGM. There have been 
only minor changes to the description of 
the Remuneration Policy since the 2019 
AGM. These include clarification that DFSS 
awards and salary share awards are granted 
on a fixed share basis, clarification that the 
value of these awards will remain within 
the maximum opportunity detailed in the 
Policy, and rationale for the application 
of risk and customer measures to DFSS 
awards from 2019 onwards. 

Key Principles of Admiral 
Remuneration Arrangements

The Group is committed to the primary 
objective of maximising shareholder value 
over time in a way that also promotes 
effective risk management and excellent 
customer outcomes, and ensuring that 
there is a strong link between performance 
and reward. This is reflected in the Group’s 
stated Remuneration Policy of paying 
competitive, performance-linked and 
shareholder-aligned total remuneration 
packages comprising basic salaries coupled 
with participation in performance-based 
share schemes to generate competitive 
total reward packages for superior 
performance. The Board is satisfied that 
the adoption of this Policy continues to 
meet the objectives of attracting and 
retaining Executives of the highest quality 
across the Group.

The Committee reviews the remuneration 
framework and packages of the Executive 
Directors and the most senior managers 
and recognises the need to ensure that 
the Remuneration Policy is firmly linked 
to the Group’s strategy, including its risk 
management approach. In setting the 
Policy and making remuneration decisions, 
the Committee takes into account pay 
and conditions elsewhere in the Group. 
The main principles underlying the 
Remuneration Policy are:

•  Significantly share-based – our base 
salaries are targeted towards the 
lower end of market, but are combined 
with meaningful annual share awards 
that vest on long term performance 
to ensure strong alignment with 
shareholders and the long term 
interests of the Group. Executives are 
also encouraged to build up significant 
shareholdings in the Group to maximise 
shareholder alignment;

•  Long term perspective – a significant 

part of senior Executives’ remuneration 
is based on the achievement of 
stretching performance targets that 
support the delivery of the Group’s 
strategy and shareholder value. The 
extended performance and vesting 
horizons promote a long term 
perspective that is appropriate to the 
insurance sector; 

•  Effective risk management – incentives 

are designed to ensure they do not 
encourage excessive risk-taking. They 
are aligned with the delivery of positive 
customer outcomes and reinforce the 
Group’s risk policy;

•  Open and honest culture – the Group 

has a strong culture of focusing 
on collective success, whilst still 
recognising individual contribution to 
the Group’s performance, and this is 
reflected in our remuneration structure 
across the business; and

•  Competitive total package – the Group 

•  Transparency to stakeholders – the 

aims to deliver total remuneration 
packages that are market-competitive, 
taking into account the role, job size, 
responsibility, and the individual’s 
performance and effectiveness. 
Prevailing market and economic 
conditions and developments in 
governance are also considered, as 
are general salary levels throughout 
the organisation;

remuneration structure is designed to 
be simple and easy to understand, and 
all aspects are clear to employees and 
openly communicated to employees, 
shareholders, and regulators.

106

Admiral Group plc · Annual Report and Accounts 2019

Remuneration Policy table

This table describes the key components of the remuneration arrangements for Executive Directors.

Purpose and link to strategy

Operation 

Opportunity and performance metrics

Base Salary

To attract and retain 
talent by setting 
base salaries at levels 
appropriate for the 
business.

Salaries are reviewed annually or following a significant 
change in responsibilities.

Any salary increases are applied in line with the 
outcome of the review.

Salary levels/increases take account of:

•  Scope and responsibility of the position.

• 

Individual performance and effectiveness, and 
experience of the individual in the role.

•  Average increase awarded across the Group.

The CFO receives an annual award of ‘salary shares’ in 
addition to his cash salary. The salary share award vests 
after three years subject to continued employment, 
and an additional two-year holding period applies, 
during which time shares may not be sold, save to meet 
income tax, NI or other regulatory obligations. Malus and 
clawback provisions apply during the vesting and holding 
periods. The salary share award is not included in base 
salary when calculating the CFO’s pension benefit.

Pension

To provide retirement 
benefits.

The Group operates a Personal Pension Plan, a Defined 
Contribution Scheme.

This is available to all employees following completion  
of their probationary period.

Other Benefits

To provide competitive 
benefits.

Includes (but not limited to):

•  Death in service scheme.

•  Private medical cover.

•  Permanent health insurance.

•  Relocation, at the Committee’s discretion.

All benefits are non-pensionable.

In respect of existing Executive Directors, it is 
anticipated that increases in cash salary, or in 
the number of salary shares, will normally be in 
line with the increase for the general employee 
population over the term of this Policy. More 
significant increases may be awarded in certain 
circumstances including, but not limited to: 
where there has been a significant increase 
in role size or complexity, to apply salary 
progression for a newly appointed Executive 
Director, or where the Executive Director’s salary 
has fallen significantly behind market.

The salary shares are granted as a fixed number 
of shares. The number granted is reviewed and 
may be adjusted by the Committee if there has 
been a significant change in share price. 

Where increases are awarded in excess of 
that for the general employee population, the 
Committee will provide the rationale in the 
relevant year’s Annual Report on Remuneration.

In the UK, the Group matches employee 
contributions up to a maximum of 6% of base 
salary subject to an overall maximum employer 
contribution of £15,000, or provides the 
equivalent value in cash. Base salary is the only 
element of remuneration that is pensionable.

Benefits may vary by role.

None of the existing Executive Directors 
received total taxable benefits exceeding 5% 
of base salary during the most recent financial 
year, and it is not anticipated that the cost of 
benefits provided will exceed this level over 
the term of this Policy.

The Committee retains the discretion 
to approve a higher cost in exceptional 
circumstances (e.g. relocation), or in 
circumstances driven by factors outside the 
Company’s control (e.g. material increases in 
healthcare insurance premiums).

Admiral Group plc · Annual Report and Accounts 2019

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Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewDirectors’ Remuneration Policy continued

Purpose and link to strategy

Operation 

Opportunity and performance metrics

Maximum opportunity: £2,000,000. For awards 
above £1,000,000 a maximum of 600% of base 
salary (excluding any salary shares) applies. 
Threshold performance will result in vesting  
of up to 25% of the maximum award.

DFSS shares are granted as a fixed number  
of shares (subject to the quantum limits of  
the plan, as described above). The number 
granted is reviewed and may be adjusted by  
the Committee, for example, if there has  
been a significant change in share price. 

Vesting of DFSS awards is subject to the 
Group’s performance over a three-year 
performance period. The performance 
measures may include EPS, ROE and relative 
TSR, or other measures selected by the 
Committee, as appropriate. Measures will 
typically be weighted equally unless the 
Committee determines otherwise to reflect 
strategic priorities. Details of the measures, 
weightings and performance targets 
used for specific DFSS grants are included 
in the relevant year’s Annual Report on 
Remuneration. 

Maximum opportunity: sum equal to the 
dividends payable during the year on awarded 
but unvested DFSS shares, subject also to a 
possible 20% increase based on performance 
against a set of customer and risk measures.

No bonus is payable unless dividends are 
payable on Admiral shares.

Discretionary Free Share Scheme (DFSS)

To motivate and 
reward longer term 
performance, aid long 
term retention of key 
Executive talent, use 
capital efficiently, grow 
profits sustainably and 
further strengthen 
the alignment of the 
interests of shareholders 
and staff.

Executive Directors may be granted awards annually 
at the discretion of the Committee. David Stevens has 
declined to participate given his significant shareholding.

Awards may be in the form of nil or nominal priced 
options or conditional shares. Awards vest after a 
minimum of three years subject to Group performance 
and continued employment.

For DFSS awards made in 2018 and subsequent years, a 
two-year holding period applies to vested awards, during 
which time Executive Directors may not sell the vested 
awards except to cover tax liabilities.

DFSS Bonus

To further align incentive 
structures with 
shareholder interests 
through the delivery 
of dividend equivalent 
bonuses.

Awards are subject to malus and clawback provisions, 
i.e. forfeiture or reduction of unvested awards and 
recovery of vested awards. Events which may lead to 
the application of malus and clawback are set out in the 
Group’s Malus and Clawback Framework and include 
material financial misstatement, responsibility for 
conduct which results in significant losses, material 
failure of risk management and misconduct.

The Remuneration Committee has discretion to adjust 
the formulaic vesting outcome to ensure the final 
outcome is a fair and true reflection of underlying 
business performance.

To incentivise shareholder value creation, in particular 
in the form of dividends, management participate in 
a bonus scheme which directly links their awards to 
dividends paid to shareholders. Bonus is calculated to be 
equivalent to dividends that would have been payable 
during the year on all outstanding DFSS shares awarded 
but not vested, including salary shares for the CFO.

The DFSS bonus is subject to a +/- 20% adjustment 
based on performance against a set of risk and customer 
measures. The measures will be set each year for all 
significant areas of the business with specified targets 
to determine the amount of any DFSS bonus adjustment. 
Many of these measures will be directly related to 
customer outcomes. Whilst the bonus may be adjusted 
upwards or downwards by up to 20% in any given year, it 
is not anticipated that the adjustment will increase  
the Executive Directors’ remuneration on average over 
the long term.

The DFSS bonus is subject to malus and clawback 
provisions, i.e. forfeiture or reduction of unvested 
awards and recovery of vested awards. Events which may 
lead to the application of malus and clawback are set 
out in the Group’s Malus and Clawback Framework and 
include material financial misstatement, responsibility 
for conduct which results in significant losses, material 
failure of risk management and misconduct.

Approved Free Share Incentive Plan (SIP)

To encourage share 
ownership across all 
employees using HMRC 
approved schemes.

All eligible UK employees participate in the SIP (except 
David Stevens, who has declined to participate). Grants 
are made twice a year based on the results of each half 
year and vest after three years subject to continued 
employment.

The SIP is an all-employee scheme and 
Executive Directors participate on the same 
terms as other employees. The acquisition 
of shares is therefore not subject to the 
satisfaction of a performance target.

Maximum opportunity is in line with 
HMRC limits.

108

Admiral Group plc · Annual Report and Accounts 2019

Purpose and link to strategy

Operation 

Opportunity and performance metrics

Shareholding Requirement

To align interests of 
Executive Directors  
with shareholders.

Guideline to be met within five years of the later of  
the introduction of the guidelines and an Executive 
Director’s appointment.

300% of base salary (base salary  
excludes any salary shares).

The Committee is satisfied that the above Remuneration Policy is in the best interests of shareholders and does not promote 
excessive risk-taking. The Committee retains discretion to make changes required to satisfy legal or regulatory requirements and 
other non-significant changes to the Remuneration Policy without reverting to shareholders.

Notes to the Remuneration Policy table

Payments from Existing Awards

Executive Directors are eligible to receive payment from any award made prior to the approval and implementation of the Remuneration 
Policy. This includes all outstanding awards under the previous 2015 Remuneration Policy, or any awards made prior to appointment to 
the Board. Details of any such payments will be set out in the Annual Report on Remuneration as they arise.

Selection of Performance Measures

Vesting under the DFSS is linked to financial metrics including EPS vs. LIBOR1, ROE, and relative TSR. EPS vs. LIBOR has been selected 
as a performance measure as the Committee feels it is a strong indicator of both long-term shareholder return and the underlying 
financial performance of the business. It is transparent and visible and provides good line-of-sight to Executives. ROE has been 
selected as the Committee believes that a returns metric reinforces the focus on capital efficiency and delivery of strong returns for 
our shareholders, thereby further strengthening the alignment of incentives with Admiral’s strategy. Relative TSR vs. the FTSE 350 
(excluding investment companies) has been selected to reflect value creation for Admiral’s shareholders as compared with the general 
market. For 2019 awards onwards, vesting of DFSS awards is also linked to non-financial customer and risk measures. The Committee 
believes that the additional emphasis on risk and customer reinforces Admiral’s focus on risk management and our customers, whilst 
also more clearly demonstrating alignment of Group remuneration practices with the requirements of Solvency II.

The specific performance measures and their respective weightings in respect of each DFSS award may vary to reflect the strategic 
priorities at the time of the award.

Performance targets are set taking into account broker forecasts for Admiral and its insurance peers, the Company’s strategic 
priorities and the economic environment in which the Company operates. The Committee believes that the performance targets set 
are stretching and motivational, and that maximum outcomes are available only for outstanding performance.

Remuneration Policy for Other Employees

The Company’s approach to annual salary reviews is consistent across the Group, with consideration given to the role size, experience 
required, individual performance and pay levels in comparable companies.

In general, the Remuneration Policy which applies to other senior Executives is consistent with that for Executive Directors. 
Remuneration is typically linked to Company and individual performance in a way that reinforces shareholder value creation.

Around 3,300 employees from across the Group, as well as the CFO, participate in the DFSS. The Committee recommends for approval 
by the Board DFSS awards for those Executives within its remit and on an aggregate basis for all other participants in the DFSS. For the 
CFO, all DFSS share awards are subject to performance conditions. For other senior managers and employees at lower organisational 
levels, a proportion of awards (ranging from half to two-thirds) is subject to performance, with performance conditions either in line 
with those described above, or set based on key performance drivers of the individual’s relevant business unit, and the remainder has 
no performance conditions attached other than the requirement that the recipient remains an employee of the Group at the date 
of vesting. Award sizes vary by organisational level and an assessment of both financial and non-financial individual and business unit 
performance. 

 All holders of DFSS awards receive the DFSS bonus with the bonus for a number of senior managers, being adjusted for performance 
against a scorecard of risk and customer measures. 

The Company operates a personal pension scheme which is available to all employees once they have completed their probationary 
period. For all employees including the Executive Directors, the Company matches the contribution up to a maximum of 6% of salary 
up to an overall maximum of £15,000. 

All UK employees who have served a minimum tenure at Admiral are eligible to participate in the SIP on the same terms. Most overseas 
employees receive an equivalent award to the UK SIP awards and these awards have no performance measures attached.

1 

 Or equivalent measure 

Admiral Group plc · Annual Report and Accounts 2019

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Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewDirectors’ Remuneration Policy continued

Remuneration Arrangements for David Stevens (Founding Director)

David Stevens is a founding Director, and he and the Committee continue to hold the view that his significant shareholding provides 
sufficient alignment of his interest in the performance of the Group with the interests of other shareholders. In light of this, David 
Stevens’ remuneration package consists only of a cash salary, benefits such as private medical cover, permanent health insurance and 
death in service cover, and matching pension contributions from the Company under the Group’s Personal Pension Plan. David Stevens 
has not participated, nor is it intended that he participates, in any Group share schemes.

Service Contracts and Leaver/Change of Control Provisions

The Company’s Policy is to limit termination payments on termination to pre-established contractual arrangements. In the event that 
the employment of an Executive Director is terminated, any compensation payable will be determined in accordance with the terms of 
the service contract between the Company and the employee, as well as the rules of any incentive plans. Under normal circumstances, 
Executive Directors are entitled to receive termination payments in lieu of notice based on base salary and compensation for loss 
of benefits. The Company has the ability to pay such sums in instalments, requiring the Executive Director to mitigate loss over the 
relevant period. The notice period for all Executive Directors is one year.

Executive Director

Date of appointment

David Stevens

Geraint Jones

22 October 1999

13 August 2014

There is no provision in the Executive Directors’ contracts for compensation to be payable on early termination of their contract over and 
above the notice period element. The Executive Directors’ service contracts are available to view at the Company’s registered office.

When considering termination payments, the Committee reviews all potential incentive outcomes to ensure they are fair to both 
shareholders and participants. The table below summarises how the awards under the DFSS and DFSS bonus scheme are typically 
treated in specific circumstances, with the final treatment remaining subject to the Committee’s discretion:

Plan

DFSS

Scenario

Resignation.

Treatment of awards

Awards lapse.

Death, injury or disability, 
redundancy, retirement or any 
other reasons the Committee 
may determine.

Any unvested award will be pro-rated for time with 
reference to the proportion of the vesting period 
remaining at termination, and performance, unless the 
Committee determines otherwise.

Change of control.

Any unvested award will be pro-rated for time with 
reference to the proportion of the vesting period 
remaining at change of control, and extent to which 
the Committee determines that the performance 
conditions have been met or are likely to be met at 
the point of change of control, unless the Committee 
determines otherwise.

DFSS bonus

Resignation.

n/a

Death, injury or disability, 
redundancy, retirement or any 
other reasons the Committee 
may determine.

Not payable after the event.

Change of control.

Not payable after the event.

Plan

Scenario

Salary shares 
(CFO only)

Resignation.

Treatment of awards

Awards lapse.

Death, injury or disability, 
redundancy, retirement or any 
other reasons the Committee 
may determine.

Any unvested award will be pro-rated for time with 
reference to the proportion of the vesting period 
remaining at termination, unless the Committee 
determines otherwise.

Change of control.

Any unvested award will be pro-rated for  
time with reference to the proportion of  
the vesting period remaining at change of control, at 
the point of change of control, unless the Committee 
determines otherwise.

Timing of vesting

n/a

Normal vesting date.

Immediately.

n/a

n/a

n/a

Timing of vesting

n/a

Normal vesting date, 
with Committee 
discretion to 
accelerate.

Immediately.

110

Admiral Group plc · Annual Report and Accounts 2019

For all leavers (with the exception of in the event of termination for cause), in respect of vested DFSS and vested salary share 
awards that are still subject to a holding period, awards will normally be released in full at the end of the holding period, though the 
Committee has discretion to determine otherwise, taking into account the circumstances at the time.

Non-Executive Directors

The Company has entered into letters of appointment with its Non-Executive Directors (NEDs). Summary details of terms and notice 
periods are included below. 

NED

Annette Court

Mike Brierley

Owen Clarke

Andy Crossley

Karen Green

Jean Park

Justine Roberts

Term

3 years

3 years

3 years

3 years

3 years

3 years

3 years

Manning Rountree

3 years 

Initial date of 
appointment

Commencement of 
current contract

21 March 2012

26 April 2017

5 October 2018

5 October 2018

19 August 2015

19 August 2018

27 February 2018

27 February 2018

14 December 2018

14 December 2018

17 January 2014

17 January 2020

17 June 2016

16 June 2015

17 June 2019

16 June 2018

Notice period

Three months

One month

One month

One month

One month

One month

One month

One month

The NEDs are not eligible to participate in the DFSS or DFSS bonus scheme and do not receive any pension contributions.

Details of the Policy on NED fees are set out in the table below:

Purpose and link to strategy

Operation 

To attract and retain NEDs 
of the highest calibre with 
experience relevant to the 
Company.

Fees are reviewed annually.

The Group Chairman fee is determined by the Committee 
after consultation with the Executive Directors. The NED 
fees are determined by the Group Chairman together with 
the Executive Directors.

Additional fees are payable for acting as Senior Independent 
Director or as Chair or member of a Board Committee as 
appropriate, and may be payable as appropriate in relation 
to other additional responsibilities (e.g. attending meetings 
overseas).

Fees are paid in a mix of cash and Company shares for the 
Company Chair, and in cash for other Non-Executive Directors. 
The Board retains discretion to vary the mix or determine that 
fees are paid entirely in cash or Company shares.

Opportunity and performance metrics

Fee levels are set by reference to NED 
fees at companies of a similar size and 
complexity. It is anticipated that NED 
fee increases will normally be in line with 
the increase for the general employee 
population over the term of this Policy.

In the event that there is a material 
misalignment with the market or a 
change in the complexity, responsibility 
or time commitment required to fulfil 
a NED role, the Board has discretion to 
make an appropriate adjustment to the 
fee level.

The maximum aggregate annual fee for 
NEDs is capped at the limit provided for in 
the Company’s Articles of Association.

Admiral Group plc · Annual Report and Accounts 2019

111

Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewDirectors’ Remuneration Policy continued

Pay-for-Performance: Scenario Analysis

The following charts provide an estimate of the potential future reward opportunities for the Executive Directors, and the potential 
split between the different elements of pay under four different performance scenarios: ‘Minimum’, ‘On-target’, ‘Maximum’ and 
‘Maximum with share price growth’. 

As described above, Admiral’s DFSS bonus is directly aligned with dividends received by our shareholders, with a final adjustment for 
risk. Whilst the CFO’s final DFSS bonus outcome may be adjusted upwards or downwards for risk by up to 20% in any given year, it is 
anticipated that the average adjustment over the long term will be close to 0%. The figures shown in the chart below for the CFO’s 
DFSS bonus therefore include the value of the actual DFSS bonus paid in 2019 as an illustration of the value he might receive. Under  
all scenarios, potential reward opportunities are based on the Remuneration Policy, applied to salaries as at 1 January 2020. 

£2,500

£2,000

0
0
0
£

£1,500

£1,000

£500

£0

69%

10%

21%

62%

13%

25%

35%

65%

25%

26%

49%

Fixed Remuneration

DFSS bonus

DFSS

100%

100%

100%

100%

Minimum

On-target

Maximum

CFO: Geraint Jones

Maximum 
+50% share price 
growth

Minimum

On-target

Maximum

CEO: David Stevens

Maximum 
+50% share price 
growth

The value of DFSS awards is calculated based on the average share price in the last three months of 2019 (£21.05) and the number of 
DFSS shares awarded in 2019 (45,000 shares) and salary shares expected to be awarded in 2020 (5,000 shares).

Component

‘Minimum’

‘On-target’

‘Maximum’

Base salary

•  Annual cash salary and salary shares (CFO only) for 2020

Pension

•  £15,000 annual contribution for CFO and CEO

Benefits

•  Taxable value of annual benefits provided

DFSS

•  0% vesting

•  20% average vesting

•  100% vesting

DFSS bonus

•  Based on DFSS bonus paid in 2020 (for 2019 performance)

‘Maximum with  
share price growth’

•  Same as other 

scenarios but with 
50% share price 
appreciation on 
salary shares

•  100% vesting plus 
50% share price 
appreciation

112

Admiral Group plc · Annual Report and Accounts 2019

Approach to Remuneration Relating to New Executive Director Appointments

External Appointments

In the case of appointing a new Executive Director, the Committee may make use of any of the existing components of remuneration 
as set out in the Policy Table. The Committee’s policy is to set the remuneration package for a new Executive Director in accordance 
with the approved Remuneration Policy at the time of the appointment.

In determining the appropriate remuneration for a new Executive Director, the Committee will consider all relevant factors to ensure 
that arrangements are in the best interests of the Company and its shareholders. Where an individual is appointed on an initial base 
salary that is below market, any shortfall may be managed with phased increases over a period of time, subject to the individual’s 
performance and development in the role. This may result in above-average salary increases during this period.

The Committee may also make an award in respect of a new Executive Director appointment to ‘buy out’ incentive arrangements 
forfeited on leaving a previous employer. In doing so, the Committee will consider relevant factors including any performance 
conditions attached to the forfeited awards and the likelihood of those conditions being met to ensure that the value of the buy-
out award is no greater than the fair value of the awards it replaces. The Committee may also avail itself of Listing Rule 9.4.2 R if 
appropriate in respect of buy-out incentive arrangements.

Internal Appointments

Remuneration for new Executive Directors appointed by way of internal promotion will similarly be determined in line with the Policy 
for external appointees, as detailed above. Where an individual has contractual commitments made prior to their promotion to the 
Board, the Company will continue to honour these arrangements. Incentive opportunities for below-Board employees are typically  
no higher than for Executive Directors, but measures may vary if necessary.

Other Directorships

Executive Directors are permitted to accept appointments as Non-Executive Directors of companies with prior approval of the Group 
Chairman. Approval will be given only where the appointment does not present a conflict of interest with the Group’s activities, and 
where the wider exposure gained will be beneficial to the development of the individual. 

Considerations of Conditions Elsewhere in the Group 

The Committee considers the pay and employment conditions elsewhere in the Group when determining remuneration for Executive 
Directors.

Considerations of Shareholder Views 

When determining remuneration, the Committee takes into account best practice guidelines issued by institutional shareholder 
bodies. The Committee is open to feedback from shareholders on the Remuneration Policy and will continue to monitor trends 
and developments in corporate governance and market practice to ensure the remuneration structure for our Executive Directors 
remains appropriate.

Considerations of Regulatory Requirements 

The Committee regularly reviews the Remuneration Policy and structure in the context of Solvency II remuneration guidance. 
The Chief Risk Officer periodically attends Committee meetings as part of this process and provides support to the Committee in 
understanding any risk-related implications of remuneration decisions. Whilst the Remuneration Policy includes several features 
which help ensure compliance with current regulatory guidance, the Committee reserves the discretion to adjust the Remuneration 
Policy, and its execution, to take into account any developments in such regulatory guidance. 

Admiral Group plc · Annual Report and Accounts 2019

113

Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewAnnual Report on Remuneration

This section of the report provides details 
of how Admiral’s Remuneration Policy 
was implemented in 2019 and how the 
Remuneration Committee intends to 
implement the Remuneration Policy in 2020.

Remuneration Committee Membership in 2019

The Board sets the Group’s Remuneration Policy and, through the authority delegated to it by the Board, the Committee is responsible 
for making recommendations to the Board on the structure and implementation of the Remuneration Policy across the Group with 
consideration to the prevailing economic climate within the economies in which the Group operates. Its remit includes recommending 
the remuneration of the Group Board Chairman, the Executive Directors and the Company Secretary; approving the remuneration of 
senior management; and reviewing the composition of and awards made under the performance-related incentive schemes.

At the end of 2019 the Committee consisted of Owen Clarke, Jean Park and Justine Roberts. The Committee met seven times during 
the year.

The Group Chairman, CEO, CFO and CRO are invited to meetings where the Committee considers it appropriate to obtain their advice 
on Group strategy and performance and Senior Executive pay strategy. The members of the Committee do not have any personal 
financial interests (other than shareholdings), or any conflicts, that relate to the business of the Committee. The Committee members 
do not have any day-to-day involvement in the running of the Group.

Adviser to the Committee

During the year, in order to enable the Committee to reach informed decisions on Executive remuneration, advice on market 
data and trends was obtained from independent consultants, Mercer Kepler. Mercer Kepler reports directly to the Committee 
Chairman, and is a signatory to and abides by the Code of Conduct for Remuneration Consultants (which can be found at www.
remunerationconsultantsgroup.com). Other than advice on remuneration, no other services were provided by Mercer Kepler to the 
Company. The fees paid to Mercer Kepler in respect of work carried out in 2019 (based on time and materials) totalled £113,598 
excluding expenses and VAT.

The Committee undertakes due diligence periodically to ensure that Mercer Kepler remains independent of the Company and that  
the advice provided is impartial and objective. The Committee is satisfied that the advice provided by Mercer Kepler is independent.

The Company Secretary also circulates market survey results as appropriate.

In line with good governance practice, the Committee will be reviewing suppliers by conducting a tender for remuneration advice 
services in 2020.

Summary of Shareholder Voting at the 2019 AGM

The table below shows the results of the binding vote on the Remuneration Policy at the 2018 AGM and the advisory vote on the 2018 
Annual Report on Remuneration at the 2019 AGM.

Remuneration Policy  
(2018 AGM)

2018 Annual Report on Remuneration  
(2019 AGM)

Total number of votes

214,282,051

2,306,994

216,589,045

136,242

% of votes cast

98.93%

1.07%

Total number of votes

231,253,416

452,145

231,705,561

2,122,374

% of votes cast

99.80%

0.20%

For

Against

Total votes cast

Abstentions

114

Admiral Group plc · Annual Report and Accounts 2019

Total Single Figure of Remuneration for Executive Directors (audited)

The table below sets out the total single figure remuneration received by each Executive Director for the years ended 31 December 
2019 and 31 December 2018. 

Executive Director

Geraint Jones

David Stevens*1

2019

2018

2019

2018

1. Base 
salary

2. Benefits

3. Pension

Total  
fixed pay

4. SIP

5. DFSS

6. DFSS 
bonus

Total  
variable pay

Total 
remuneration

£359,175

£471 £14,976

£374,622

£3,609

£934,620

£201,600

£1,139,829

£1,514,451

£343,225

£488

£14,700

£358,413

£3,600

£919,800

£180,000

£1,103,400

£1,461,813

£409,283

£471

£3,970

£413,724

£399,301

£488

£3,873

£403,662

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

£413,724

£403,662

*1   David Stevens does not participate in any incentive plan given his significant shareholdings.

The figures have been calculated as follows:

1. 

 Base salary/fee: amount earned for the year. For Geraint Jones, this also includes 2,500 salary shares awarded on each of 18 March 
2019 and 30 August 2019 with a value of £54,375 and £53,675 which have been valued using closing share price at date of grant of 
£21.75 and £21.47 respectively. The 2018 values include the 2,500 salary shares granted on each of 9 March 2018 and 24 August 
2018. These have been valued using closing share price at date of grant of £18.70 and £20.59 respectively. David Stevens received 
a salary increase of 2.5% on 1 September 2019 which increased his annual salary to £416,048. 

2.  Benefits: the taxable value of annual benefits received in the year.

3. 

Pension: the value of the Company’s contribution during the year. 

4. 

SIP: the face value at grant.

5. 

6. 

 DFSS: the value at vesting of shares vesting on performance over the three-year periods ending 31 December 2019 and 31 
December 2018. For the 2019 figures, given that vesting occurs after the 2019 Directors’ Remuneration Report is finalised, the 
figures are based on the average share price in the last three months of 2019 (£21.05). The 2018 figures have been trued up 
based on the actual share price on vest (£21.00). For 2019, a favourable movement of £130,980 is included in the DFSS value, 
attributable to an increase in the share price over the vesting period. For 2018, £9,198 of the DFSS value is attributable to share 
price appreciation over the vesting period. 

 DFSS bonus: the bonus equivalent to dividends that were paid during the year on all outstanding DFSS shares awarded but not yet 
vested. The bonus is paid in two tranches annually. From the 2019 performance year the bonus is subject to a +/- 20% multiplier 
based on a scorecard of customer and risk measures. Due to these timings and this being the first year of implementation of the 
multiplier, the multiplier was only applied to the October 2019 payment which the Committee approved based on the outcomes of 
the scorecard of risk and customer measures over the first half of 2019. The Committee also approved an adjustment to the bonus 
expected to be paid in May 2020 based on the outcome of the scorecard of risk and customer measures over the second half of 2019. 
Due to an administration error, the actual application of the adjustment to the October 2019 award was not executed; this error will 
be rectified through the value of the adjustment (£8,593) being made to Geraint Jones’s DFSS bonus paid in June 2020.

Admiral Group plc · Annual Report and Accounts 2019

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Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewAnnual Report on Remuneration continued

Total Single Figure of Remuneration for Non-Executive Directors (audited)

The table below sets out the total single figure remuneration received by each NED for the year ended 31 December 2019 and 31 
December 2018. 

Director

Annette Court1

Owen Clarke2

Karen Green3

Jean Park4

Justine Roberts

Manning Rountree

Andy Crossley5,7

Michael Brierley6,7

Colin Holmes8

Total fees

2019

2018

Fees

Taxable benefits

Fees

Taxable benefits

£318,249

£104,125

£81,500

£106,500

£70,500

£73,100

£113,100

£113,100

n/a

 £1,177

£319,438

£1,025

–

£265

£1,026

£284

£729

£1,281

£1,262

n/a

£88,100

£33,171

£101,500

£60,500

£73,100

£92,522

£47,125

£91,525

–

–

£737

£134

£370

£481

£697

£702

1. 

2. 

3. 

4. 

 The 2019 fee for Annette Court is £315,187 (a cash fee of £220,631 and a share fee of £94,556). The 2019 fee above includes a payment of £3,062 in respect of Annette 
Court’s annual fee for 2018 which was paid for in 2019. The 2018 fee included an amount of £15,000 that related to 2017.

 Owen Clarke became the Senior Independent Director on 31 December 2019. His fee for undertaking this role is £11,025 which was paid on top of his base fee and 
Committee fees. 

 Karen Green was appointed to the Board on 14 December 2018 and became the Chair of the Audit Committee. Her fee for 2018 includes fees paid for Board and  
Committee attendance from June 2018 prior to her formal appointment. 

 Jean Park’s fees for 2018 and 2019 include additional fees relating to her position as Chair of the Group Risk Committee and is in recognition of the increased time 
commitment required of her as a consequence of Solvency II regulations and the Internal Model Application Process.

5.  Andy Crossley was appointed to the Board on 27 February 2018.

6.  Michael Brierley was appointed to the Board on 5 October 2018 and his fee includes fees paid for Board and Committee attendance prior to his formal appointment. 

7. 

 The fees for Andy Crossley and Michael Brierley include additional fees in relation to their positions as Chairman of the EUI Limited and Admiral Financial Services Limited 
Board of Directors respectively

8.  Colin Holmes retired from the Board with effect from 14 December 2018.

Incentive Outcomes for Financial Year to 31 December 2019 (audited)

DFSS Awards Vesting on Performance to 31 December 2019

On 26 September 2017, Geraint Jones was granted an award under the DFSS of 50,000 shares with a value at the date of award of 
£905,000 (based on a grant date share price of £18.10), equivalent to 369% of salary at date of grant.

Vesting of the award was based 100% on the achievement of performance conditions, being EPS growth vs. LIBOR, TSR vs. FTSE 
350 (excluding investment companies), and ROE, weighted equally and all measured over the three-year period 1 January 2017 to 
31 December 2019. Over this period, the returns to our shareholders were strong, with TSR in the top of the second quartile versus 
FTSE350 companies and with ROE of 54%. The combination of these shareholder returns and EPS growth contributed to a vesting 
level of 88.8%.

The Committee reviewed this vesting outcome and concluded that it was appropriate.

The table below details the Company’s performance against targets and the resulting vesting outcome.

Performance range

Performance measure

Threshold 

Maximum

Vesting schedule

Actual outturn

EPS growth vs. LIBOR 
(weighted 33%)

Growth in line  
with LIBOR

Growth of 36 points 
(equivalent to 10% 
p.a.) in excess of 
LIBOR

10% for achieving threshold 
with straight line relationship 
to 100% for maximum 
performance

86.6 points 
in excess of 
LIBOR

Vesting outcome 
(% of maximum)

100%

TSR vs. FTSE 350 (excluding 
investment companies) (33%)

Median

Upper quartile

Return on Equity (ROE) (33%)

25%

55%

25% for median, with straight 
line relationship to 100% for 
upper quartile

25% for achieving threshold 
with straight line relationship 
to 100% for maximum 
performance

64th 
percentile

68.4%

54.2%

97.9%

Total vesting

88.8%

116

Admiral Group plc · Annual Report and Accounts 2019

Based on performance, the total amount that will vest to Geraint Jones in September 2020 will therefore be 88.8% of his award  
(i.e. 44,400 shares), subject to his continued employment on the vesting date.

Vested DFSS awards are subject to clawback provisions. Events which may lead to the application of clawback are set out in the Group’s 
Malus and Clawback Framework and include material financial misstatement, responsibility for conduct which results in significant 
losses, material failure of risk management and misconduct.

DFSS Bonus in Respect of 2019 

In line with the Remuneration Policy, the Group paid a bonus to all holders of DFSS shares in 2019, which was equivalent to the dividend 
payable on all outstanding DFSS shares awarded but not yet vested. The 2019 Bonus for the CFO also includes a +/- 20% adjustment 
to the DFSS Bonus based on performance of a set of risk and customer metrics, which for 2019 was grouped into four categories 
measured over two six-month periods as follows:

Category 

What was considered 

Conduct Risk Management 
Information (CRMI) metrics

11 different metrics covering claim settlement times, complaint volumes, complaint 
handling times, and % of fair customer outcomes identified through monitoring. 

Customer feedback 

SMS customer scores. 

Governance outcomes 

Metrics covering: risk event escalation, staff attrition, % of activity plans completed  
for Risk, Audit and Compliance, audit report outcomes and support of initiatives.

Internal stakeholder 
feedback

Internal stakeholder feedback on Geraint Jones’s performance relating to risk  
and customer outcomes.

Weighting 

25%

25%

25%

25%

For the first three categories, quantitative data was assessed for various measures of performance relevant to the category and an 
overall outcome is determined for that category. For the stakeholder feedback element of the scorecard, input was obtained from a 
number of individuals within Admiral based on their assessment of the CFO’s performance to determine the outcome of this element. 

Precise details of the measures used in the scorecard are not disclosed as the Committee considers them to be commercially sensitive. 
The overall outcome was assessed to be a 108.8% multiplier to the DFSS Bonus paid for H1 2019 and a 113.3% multiplier to the DFSS 
Bonus paid for H2 2019 (to be paid in 2020).

In addition, Geraint Jones’s DFSS bonus is subject to a further risk adjustment (negative only) to take into account risk events which are 
considered to have a material customer, regulatory or financial impact. 

These outcomes reflect broadly on target performance across most of the categories set out above and a strong performance in 
H2 2019 on CRMI metrics, where the majority of the monthly assessments were deemed to be good with a small amount of ones for 
improvement.

The overall DFSS Bonus paid to Geraint Jones for 2019 was £201,600 (2018: £180,000). 

David Stevens did not receive a DFSS bonus as he does not participate in the DFSS. 

DFSS bonus payments are subject to malus and clawback provisions.

Scheme Interests Granted in 2019 (audited)

DFSS

In September 2019, Geraint Jones was granted an award under the DFSS of 45,000 shares (a reduction from 50,000 in 2018) with a value 
at the date of award of £945,000 (based on share price of £21.00, equivalent to 376% of base salary). Whilst the general intention for 
the DFSS is to keep the number of DFSS shares granted to individual participants the same each year, the Committee reviewed during 
2019 the aggregate quantum of DFSS awards offered to all employees and concluded that a 10% reduction in the number of shares 
was appropriate to help ensure dilution to shareholders from the employee share schemes is managed effectively.

The three-year period over which performance will be measured is 1 January 2019 to 31 December 2021. The award is eligible to vest 
on the third anniversary of the date of grant (i.e. September 2022), subject to performance and to continued employment. Vested 
awards will be subject to an additional two-year post vest holding period. David Stevens again declined to be included given his 
significant shareholding. 

Admiral Group plc · Annual Report and Accounts 2019

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Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewAnnual Report on Remuneration continued

The award will vest on three-year EPS growth vs. LIBOR†, TSR vs. FTSE 350 (excluding investment companies), ROE and a scorecard of 
risk and customer measures. The performance conditions are summarised in the table below.

Performance measure

Weighting

Threshold 

Maximum

Vesting

Performance range

EPS growth vs. LIBOR

26.67%

Growth in line with LIBOR

Growth of 36 points 
(equivalent to 10% 
p.a.) in excess of 
LIBOR

10% for achieving threshold with 
straight line relationship to 100% 
for maximum performance

TSR vs. FTSE 350 
(excluding investment 
companies)

26.67%

Median

Upper quartile

Return on Equity (ROE)

26.67%

25%

55%

25% for median, with straight line 
relationship to 100% for upper 
quartile

25% for achieving threshold with 
straight line relationship to 100% 
for maximum performance

Scorecard of risk and 
customer measures 

20%

Vesting of between 0% and 100% of this element is based on the aggregate outcomes  
of the scorecard of risk and customer measures, used to determine the DFSS Bonus adjustments,  
over the 3-year performance period. Further details of the aggregation of the scorecard of risk 
and customer measures will be provided upon vesting

DFSS awards are subject to malus and clawback provisions, i.e. forfeiture or reduction of unvested awards and recovery of vested 
awards. Events which may lead to the application of malus or clawback are set out in the Group’s Malus and Clawback Framework 
and include material financial misstatement, responsibility for conduct which results in significant losses, material failure of risk 
management, business failure and misconduct.

SIP

In March and August 2019, Geraint Jones was granted awards under the SIP of 84 shares with a face value of £1,827, and 83 shares 
with a face value of £1,782 respectively. The shares will vest on 18 March 2022 and 30 August 2022 respectively subject to continued 
employment only. David Stevens again declined to be included given his significant shareholding.

Exit Payments (audited)

No exit payments were made to an Executive Director during the year.

Payments to Past Directors (audited)

No payments were made to a past Director during the year.

Implementation of Remuneration Policy for 2020

Executive Directors

Salary, Pension and Benefits

Salaries for the Executive Directors in 2020 will be determined in line with the proposed Remuneration Policy, subject to shareholder 
approval. David Stevens’ salary will be increased by 2.5%, effective 1 September 2020. The CFO’s cash salary was increased by 2.7% 
effective 1 January 2020 to £258,000, and he will continue to be granted an award of 5,000 salary shares, unchanged from 2018 
and 2019. These will be granted in two tranches of 2,500. The salary share award will vest after three years subject to continued 
employment. An additional two-year holding period will apply, during which time shares may not be sold, save to meet income tax, 
NI or other regulatory obligations. Malus and clawback provisions will apply during the vesting and holding periods. The salary share 
award is not included in base salary when calculating the CFO’s pension benefit.

The Executive Directors will continue to participate in the Group Personal Pension Plan, where employee contributions are matched up 
to a maximum 6% of base salary with a cap on the maximum employer contribution of £15,000 p.a. The Company will offer individuals a 
choice between pension contributions and cash in lieu. Both Executive Directors will continue to receive benefits in line with the Policy.

†  Or equivalent measure

118

Admiral Group plc · Annual Report and Accounts 2019

DFSS

As in prior years, the Committee intends to make an award under the DFSS to Geraint Jones in September 2020. In advance of each 
DFSS cycle, the Committee reviews the appropriateness of the performance measures and corresponding targets. The Committee 
will determine the award size for the 2020 DFSS award closer to the award date (expected to be in September 2020). In determining 
whether the award size should differ from the number of shares offered under the 2019 award (45,000), the Committee will review 
if any large share price changes over the year is due to external factors out of management control. This will be disclosed in the 
2020 Annual Report on Remuneration. It is currently anticipated that the vesting of 2020 DFSS award for the CFO will continue to be 
assessed across the three-year performance period depending 80% on three-year EPS growth vs. LIBOR†, TSR vs. FTSE 350 (excluding 
investment companies) and ROE, and 20% on customer and risk measures. As per award size, the Committee will determine the 
performance conditions and targets to be attached to the 2020 DFSS award closer to the award date, and will disclose them in the 
2020 Annual Report on Remuneration.

DFSS bonus

As in prior years, Geraint Jones will be eligible to receive a DFSS bonus in 2020. The bonus is calculated to be equivalent to dividends 
that would have been payable during the year on all outstanding DFSS shares and any salary shares awarded but not vested. The DFSS 
bonus will include a +/- 20% adjustment based on performance against a scorecard of customer and risk measures. The details of the 
measures and any adjustment applied will be provided in the 2020 Annual Report on Remuneration.

Chair and Non-Executive Directors

Fees for the Board Chair and other Non-Executive Directors were reviewed in January 2020 having been last reviewed in 2018. 
Increases were made, effective 1 January 2020, to the Chair fee and the Remuneration Committee Chair fee to reflect the increased 
time commitment of these roles.

Chair

NED base fee

Additional fee for chairing:

•  Audit Committee

•  Group Risk Committee

•  Remuneration Committee

•  Nomination and Governance Committee

Additional fee for membership of:

•  Audit Committee

•  Group Risk Committee

•  Remuneration Committee

•  Nomination and Governance Committee

Additional fee for being Senior Independent Director

2020 fee (p.a.)

2019 fee (p.a.)

£326,2181

£65,000

£21,000

£41,0002

£19,000

£10,000

£12,600

£12,600

£10,000

£5,000

£13,500

£315,187

£60,500

£21,000

£41,0002

£15,000

£10,000

£12,600

£12,600

£5,000

£5,000

£11,025

1. 

 The 2020 fee for the Board Chairman increased by 3.5% from £315,187 to £326,218 and comprises a cash fee of £228,353 and a share fee of £97,865 with which the Chair is 
required under a Share Agreement entered into with the Group to use the net proceeds in two equal instalments to purchase Group shares after the Group’s Full Year Results 
and Half Year Results are announced each year. The Board Chair does not receive any additional fees (e.g. for Committee membership) as these are included in the overall 
Chair fee.

2. 

 The fee payable for 2019 and 2020 to Jean Park includes an additional fee of £20,000 per annum in recognition of the continued increased time commitment required as a 
consequence of the Solvency II regulations and Internal Model Application Process.

†  Or equivalent measure

Admiral Group plc · Annual Report and Accounts 2019

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Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewAnnual Report on Remuneration continued

Percentage Change in CEO Remuneration

The table below shows the percentage change in CEO remuneration from 2018 to 2019 compared to the average percentage change 
in remuneration for all other employees. The analysis is based on a consistent set of employees, i.e. the same individuals appear in the 
2018 and 2019 populations. As the CEO does not participate in the DFSS bonus scheme, to provide a meaningful comparison we have 
also included data for the CFO who receives DFSS awards.

Salary

Taxable benefits

DFSS bonus1

CEO

CFO

Other 
employees

2019

2018

% change

2019

2018

% change

% change

£409,283

£399,301

£471

–

£488

–

+2%

-3%

£359,175

£343,225

£471

£488

£201,600

£180,000

+5%

-3%

+12%

+6%2

-3%

-2%

1. 

2. 

 DFSS bonus change represents the change in dividends paid plus any adjustment for performance against a scorecard of risk and customer measures for 2019 bonus for the 
CFO and other senior managers, which is the driver of the level of bonus payable to holders of unvested DFSS shares.

 The employee salary change figure of 6% reflected increases, particularly in respect of employee basic pay, that were made to recognise movements in the Minimum Wage 
and adjustments to reflect local market pressures.

CEO and CFO pay ratio

The table below sets out the pay ratios for the CEO and CFO for the periods ended 31 December 2018 and 31 December 2019.

CEO Pay Ratio

Year

2019

2018

CFO Pay Ratio 

Year

2019

2018

Method

Option A

Option A

Method

Option A

Option A

Lower quartile

17:1

18:1

Lower quartile

62:1

62:1

Median 

15:1

15:1

Median 

54:1

54:1

Upper quartile

10:1

11:1

Upper quartile

38:1

38:1

The lower quartile, median and upper quartile employees were determined using calculation methodology A which involved 
calculating the actual full-time equivalent remuneration for all UK employees for 2019. From this analysis, three employees were then 
identified as representing the 25th, 50th and 75th percentile of the UK employee population. Admiral chose this method as it is the 
preferred approach of the government and that of investor bodies and Admiral had the systems in place to undertake this method. 
It is also consistent with the approach used to calculate the ratios (on a voluntary basis) for 2018.

The Committee has considered the pay data for the three employees identified and believes that it fairly reflects pay at the relevant 
quartiles amongst our UK workforce. The three individuals identified were full time employees during the year. None received an 
exceptional incentive award which would otherwise inflate their pay figures. No adjustments or assumptions were made by the 
Committee with the total remuneration of these employees calculated in accordance with the methodology used to calculate the 
single figure of the CEO and CFO. It should be noted that the lower quartile and median employees were not in receipt of DFSS bonus 
and/or DFSS vesting in the year.

The employee pay levels for 2019 are detailed below: 

Salary 

Total Remuneration1

CEO

£409,283

£413,724

CFO

P25 (lower quartile)

P50 (median)

P75 (upper quartile)

£359,175

£1,514,480

£18,450

£24,319

£22,990

£27,980

£25,350

£40,371

1. 

 The single figure of remuneration for the CEO and CFO includes actual salary and pension costs paid during 2019, in line with The Companies (Miscellaneous Reporting) 
regulations 2018. For other employees, salary and pension costs are included on an FTE basis, in line with the legislation. While the basis of calculation differs between CEO/ 
CFO and other employees, management considers this a fair comparison of remuneration. 

The pay ratios for 2019 vs. 2018 have remained consistent. As the CEO declines to participate in the share schemes, movements in his 
remuneration and hence the CEO pay ratio are relatively modest. A significant proportion of the CFO’s remuneration is dependent on 
the Company’s performance and therefore it may vary more materially, resulting in movements in the CFO pay ratio from year to year. 
However, the reward policies and structures applying to the CFO are broadly aligned with those of the wider workforce and therefore 
consistent performance is likely to lead to a broadly consistent CFO pay ratio, as evident in 2019.

120

Admiral Group plc · Annual Report and Accounts 2019

Relative Importance of Spend on Pay

The table below shows the percentage change in dividends and total employee remuneration spend from the financial year ended 
31 December 2018 to the financial year ended 31 December 2019. 

Distribution to shareholders

Employee remuneration

2019  
£m

401

419

2018 
£m

357

382

% change

+12%

+10%

The Directors are proposing a final dividend for the year ended 31 December 2019 of 77.0 pence per share bringing the total dividend 
for 2019 to 140.0 pence per share (2018: 126.0 pence per share).

Pay for Performance 

The following graph sets out a comparison of Total Shareholder Return (TSR) for Admiral Group plc shares with that of the FTSE 100 
and FTSE 350 indices, of which the Company is a constituent, over the ten-year period to 31 December 2019. The Directors consider 
these to be the most appropriate indices against which the Company should be compared. TSR is defined as the percentage change 
over the period, assuming reinvestment of income. 

10-Year TSR Performance: Admiral vs. FTSE 100 and FTSE 350 indices 

Growth in the value of a hypothetical £100 holding over the 10 years to 31 December 2019

£400

£350

£300

£250

£200

£150

£100

£50

£0

Dec 09

Dec 10

Dec 11

Dec 12

Dec 13

Dec 14

Dec 15

Dec 16

Dec 17

Dec 18

Dec 19

Admiral

FTSE 350

FTSE 100

CEO

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

Incumbent

CEO single figure 
of remuneration

DFSS vesting outcome 
(% of maximum)

Henry 
Engelhardt

Henry 
Engelhardt

Henry 
Engelhardt

Henry 
Engelhardt

Henry 
Engelhardt

Henry 
Engelhardt

Henry 
Engelhardt1

David 
Stevens2

David 
Stevens

David 
Stevens

David 
Stevens

£343,106

£358,199

£373,759

£387,546

£393,260

£397,688

£148,776

£246,023

£395,019

£403,662

£413,724

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

CFO

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

Incumbent

Kevin  
Chidwick

Kevin  
Chidwick

Kevin  
Chidwick

Kevin 
Chidwick

Kevin 
Chidwick

Geraint 
Jones3

Geraint 
Jones

Geraint 
Jones

Geraint 
Jones

Geraint 
Jones

Geraint 
Jones

CFO single figure  
of remuneration

DFSS vesting outcome 
(% of maximum)

£1,269,535

£1,048,130

£1,431,218

£1,444,443

£1,204,164

£363,551

£539,704

£599,139

£1,184,445

£1,461,8134

£1,514,451

100%

100%

100%

100%

70%

85%

69%

50%  
and 0%

74.2%

87.6%

88.8%5

1.  Henry Engelhardt stepped down from the Board on 13 May 2016. His 2016 remuneration includes salary and benefits in respect of his service as CEO. 

2.  David Stevens was appointed as the CEO on 13 May 2016. His 2016 remuneration includes salary, pension and benefits in respect of his service as CEO.

3. 

 Geraint Jones was appointed to the Board as CFO on 13 August 2014. His 2014 remuneration includes salary, pension and benefits in respect of his service as CFO, his full year 
DFSS and his full year DFSS bonus. 

4.  This figure has been trued up since the 2018 report for the value of the 2016 DFSS based on the actual share price on vest (£21.00).

5.  88.8% of Geraint Jones’ 2017 DFSS award will vest in September 2020 subject to his continued employment on the vesting date.

There are no annual bonus outcomes to report in the table as the Admiral DFSS Bonus is not structured as a traditional annual bonus 
scheme and consequently a vesting outcome (as a percentage of max) is meaningless. 

Admiral Group plc · Annual Report and Accounts 2019

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Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewAnnual Report on Remuneration continued

Dilution

The Company currently uses newly-issued shares to fund the DFSS, SIP and salary shares. The Company has controls in place to ensure 
that shares awarded under the incentive schemes operated by the Company within any rolling ten-year period do not exceed 10% 
of the number of ordinary shares in the capital of the Company in issue at the time of each award. It is currently anticipated that a 
combination of attrition and actual vesting will result in dilution of less than 10%. As required by the rules of our share schemes, the 
Company will in any event ensure that the actual dilution level does not exceed 10% in any rolling ten-year period by funding of any 
vested (and future) share scheme awards as appropriate with market-purchased shares.

Interests held by Directors (audited)

The Company has adopted Executive Director shareholding guidelines whereby all Executive Directors are required to acquire and 
retain a beneficial shareholding in the Company equal to at least 300% of base salary (excluding salary shares, where applicable), which 
can be built up over a period of five years from the later of the introduction of the guidelines and the individual’s date of appointment. 
All Executive Directors currently hold shares in excess of the guideline.

As at 31 December 2019, the Directors held the following interests:

Director

Geraint Jones

David Stevens

Annette Court

Owen Clarke

Jean Park

Justine Roberts

Manning Rountree

Andy Crossley

Mike Brierley 

Karen Green

Shares held

Subject to 
continued 
employment only

Beneficially  
owned outright

Subject to 
performance 
conditions

Shareholding 
requirement  
(% of salary)

Current 
shareholding 
 (% of salary)

Requirement met?

78,5091 

54,4002

8,877,950

n/a

95,000

n/a

300%

300%

>300%

>300%

Yes

Yes

8,760

142,852

4,000

–

– 

1,079

2,321

– 

1.  Total includes SIP shares both matured and awarded.

2. 

 Total reflects shares from the 2017 DFSS award (performance test has been applied, and award is due to vest in September 2020) and salary shares awarded in  
2018 and 2019. 

There have been no changes to Directors’ shareholdings since 31 December 2019.

None of the Directors had an interest in the shares of any subsidiary undertaking of the Company or in any significant contracts of 
the Group.

122

Admiral Group plc · Annual Report and Accounts 2019

Current CFO Geraint Jones’ Interests in Shares under the DFSS and SIP and salary share awards (audited) 

Type

DFSS

DFSS

DFSS

DFSS

Salary Shares

Salary Shares

Salary Shares

Salary Shares

SIP

SIP

SIP

SIP

SIP

SIP

SIP

SIP

At start  
of year

Awarded 
during year

50,000

50,000

50,000

–

–

–

–

–

92

87

95

85

96

87

–

–

–

–

–

45,000

2,500

2,500

2,500

2,500

–

–

–

–

–

–

84

83

Vested/ 
matured 
during year

43,800

–

–

–

–

–

–

–

92

87

–

–

–

–

–

–

At end of 
year

Price at 
award (£)

Value at award 
date (£)

Value at 31 
Dec 2019 or 
maturity (£)

Date of Award

Final vesting/
maturity date

–

£20.79

£1,039,500

£919,8001

26/09/2016

26/09/2019

50,000

£18.10

£905,000

£1,154,500

26/09/2017

26/09/2020

50,000

£20.40

£1,020,000

£1,154,500

26/09/2018

26/09/2021

45,000

£21.00

£945,000

£1,039,050

26/09/2019

26/09/2022

2,500

2,500

2,500

2,500

–

–

95

85

96

87

84

83

£18.70

£20.59

£21.75

£21.47

£19.47

£20.51

£19.08

£21.08

£18.70

£20.59

£21.75

£21.47

£46,750

£57,725

09/03/2018

09/03/2021

£51,475

£57,725  24/08/2018

24/08/2021

£54,375

£57,725

18/03/2019

18/03/2022

£53,675

£57,725

30/08/2019

30/08/2022

£1,791

£1,784

£1,813

£1,792

£1,795

£1,791

£1,827

£1,782

£1,932

11/03/2016

11/03/2019

£1,880

02/09/2016

02/09/2019

£2,194

17/03/2017

17/03/2020

£1,963

18/08/2017

18/08/2020

£2,217

09/03/2018

09/03/2021

£2,009

24/08/2018

24/08/2021

£1,940

18/03/2019

18/03/2022

£1,916

30/08/2019

30/08/2022

1.  The value at maturity relates only to shares vested.

The closing price of Admiral shares on 31 December 2019 was £23.09 per share.

By order of the Board,

Owen Clarke
Chairman of the Remuneration Committee
4 March 2020

Admiral Group plc · Annual Report and Accounts 2019

123

Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewDirectors’ Report

The Directors present their Annual Report and the audited 
Financial Statements for the year ended 31 December 2019.

Section

Employee polices

Customers

Business Model

Stakeholder Engagement

Our People

Being a responsible business

Remuneration report

Strategic report

Corporate Governance report

See  
Page

 124

 06

16

 18

 08

 60

 102

 12

74

Statutory disclosures

Group results and dividends

The profit for the year, after tax but before 
dividends, amounted to £428.4 million 
(2018: £390.5 million).

The Directors declared and paid dividends 
of £367.8 million during 2019 (2018 £332.7 
million) – refer to note 12b for further 
details. 

The Directors have proposed a final 
dividend of £221.5 million (77.0 pence per 
share). Subject to shareholders’ approval 
at the 2020 Annual General Meeting (AGM), 
the final dividend will be paid on 1 June 
2020 to shareholders on the register at the 
close of business on 11 May 2020.

Employee policies 

Detailed information on the Group’s 
employment practices is set out in the 
Strategic Report and on the corporate 
website. The Group purchases appropriate 
liability insurance for all staff and 
Directors.

Engagement with employees

The Board recognises the importance of 
engaging with its workforce and does so 
through a combination of informal and 
formal channels. In order to ensure that 
there is an effective means by which the 
views of the workforce can be heard, the 
Board has sought to enhance and formalise 

its existing employee engagement 
arrangements with the establishment of 
an Employee Consultation Group (ECG). 
Membership of the ECG comprises elected 
staff representatives and the remit of 
the ECG is to act as a forum for staff 
consultation, gathering staff opinion and 
fostering a safe environment to raise 
matters of interest and generate ideas. 
There were five ECG meetings during the 
year with a range of topics discussed. 
The three meetings from June were each 
attended by a different Non-Executive 
Director who reported back to the Board 
on the matters discussed and the actions 
that had been agreed at the meeting. It 
is intended that there will continue to 
be a different Non-Executive Director 
attending each ECG meeting, on rotation. 
Having different Non-Executive Directors 
attending each meeting gives all of 
them an opportunity to engage with the 
workforce directly and to hear first-hand 
the issues and matters that are affecting 
employees. 

 In addition, representatives from the 
ECG, together with the Chair of the ECG, 
regularly attend Board meetings to 
highlight matters discussed and any areas 
of concern. Through this interaction, 
the Board has been able to have regard 
to the views of employees when making 
decisions such as measures introduced 
to safeguard the Group’s culture such as 
increased flexible working opportunities 
for employees. Further work is ongoing 
to ensure that existing work forums 
for employees of the Group’s overseas 
businesses are aligned with the operation 
of the ECG. 

The Board has determined that the 
operation of the ECG is an effective means 
of engaging with employees in order to 
understand the matters that concern 
them and are able to have regard to the 
specific interests of employees in the 
decisions that are made at Board level. The 
Board will ensure that the ECG continues 
to develop and evolve as an effective 
employee engagement forum and that 
regular interaction with the Board is 
maintained. 

Communication 

There are a wide range of communication 
tools used by the Group to communicate 
matters that concern employees which 
assists in the understanding of business 
goals and objectives and economic 
and financial factors affecting the 
performance of the Group including; 
through the staff portal (Atlas), internal 
newsletters, videos, team briefings, 
suggestion schemes, staff forums, updates 
on the staff share scheme and the annual 
Staff General Meeting (SGM). 

In the 2019 annual staff survey, 83% 
of staff were happy with the amount 
of information they receive about the 
Company (2018: 84%). 

The transparency of our communication 
philosophy extends to senior managers 
and Directors, who sit amongst their teams 
which encourages a dialogue between 
staff of all levels of seniority across all 
areas of our business. Furthermore, our 
Chief Executive Officer (CEO) operates an 
‘open door’ policy so if any member of our 
staff wants to ask him a question, they can 
email him directly through our ‘Ask David’ 
intranet initiative. Our senior managers 
and Directors also participate in regular 
online chats with staff. 

For information on how the Directors 
have engaged with employees during the 
financial year and how Directors have 
had regard to employee interests during 
the financial year when making strategic 
decisions, please refer to the Strategic 
Report on page 15. 

The Group encourages involvement in 
the performance of the business through 
the participation by the majority of 
the Group’s employees in the Group’s 
Share Incentive Plan (SIP) under which 
they are given shares in the Company. 
This share ownership gives employees a 
good understanding of the financial and 
economic factors that could affect the 
Company’s performance. 

124

Admiral Group plc · Annual Report and Accounts 2019

any individual employee, Board member, 
agent or other person or body on the 
Group’s behalf. The Group’s Anti Bribery 
Policy is reviewed and approved by the 
Board on an annual basis to ensure that 
the arrangements in place to prevent 
bribery are operating effectively and that 
the Policy supports the development of a 
culture where business is conducted fairly, 
honestly and openly.

All staff receive compulsory anti-bribery 
training when they join the Group and 
refresher training is provided on an 
annual basis. In addition, the Group has 
various forums that allow employees to 
communicate directly with managers on an 
informal, and, if necessary, an anonymous 
basis, that helps to create an environment 
where staff feel comfortable raising 
matters that are of concern to them. 

Gender diversity

The table below provides a breakdown 
of the gender of Company Directors and 
employees at the end of the financial year:

Company 
Directors1

Other senior 
managers2

Male

Female

6

29

4

15

All employees

5,498

5,748

Notes

1 

2 

 Company Directors consists of the Board of 
Directors, as detailed on pages 76 to 77.

 Other senior managers is as defined in the 
Companies Act 2006 (Strategic Report and 
Directors’ Report) and includes persons responsible 
for planning, directing or controlling the activities 
of the Company, or a strategically significant part 
of the Company, other than Company Directors. 
Any other Directors of undertakings included in 
the consolidated accounts that are not considered 
strategically significant have not been included.

Further information on the Group’s 
approach to diversity is also set out in the 
Nomination and Governance Committee 
section on page 100.

Engagement with customers,  
suppliers and others

During the year, the Board has continued 
to focus on, and take into account in the 
decisions that it makes, the relationships 
with its customers, employees, suppliers, 
business partners, the wider community 
and other stakeholders. The Board 
recognises that there are a wide range of 
business relationships that are important 
to the long-term success of the business. 
Further information on Board engagement 
with the Group’s stakeholders can be found 
in the s172 statement in the Strategic 
Report on page 18.

The customer remains central to the 
Group’s culture and the Board considered 
customer outcomes at a presentation 
it received in April, which focused on 
the customer centric measures and 
monitoring that is already in place to 
ensure that customers are treated fairly 
and that their needs are met. As a result of 
the presentation the Board had a greater 
understanding of the need to invest in 
tools and initiatives that would enable 
customer service agents to have the ability 
to continue to provide excellent service for 
customers. In addition, the Board asked for 
a further update, which was provided to 
the Board in August. The update extended 
to cover the Group’s pricing practices 
framework which was set up to produce 
fair outcomes for its customers, enabled 
the Board to understand the outcomes on 
customers of our pricing practices. 

In addition, the Board also considered 
the channels to its distribution partners 
brought about by improvements in 
technology and disrupters entering the 
insurance market. During the year, the 
Board also visited one of the garages that 
forms part of the Group’s garage repair 
network to see at first-hand how the 
Group’s strategy for the future in this area 
was being implemented. The Board agreed 
that the visit had been extremely valuable 
in increasing their understanding of this 
part of the claims process and agreed that 
further such visits should be organised in 
the future. 

The relationship with the Group’s 
reinsurance and co-insurance partners 
are integral to the long term strategy 
decisions made by the Board, particularly 
as regards to the discussion and approval 
of the Group’s five year business plan 
and the established reinsurance and co-
insurance arrangements that the Group 
has in place which are a key part of the 
Group’s business model. 

Diversity, ethics and human rights

Admiral Group respects and values 
the individuality and diversity of every 
employee. The Group’s Equality, Diversity 
and Dignity at Work policy ensures that 
every employee is treated equally and 
fairly and that all employees are aware 
of their obligations. The Group is fully 
committed to the health and safety 
and the human rights of its employees 
regardless of their background. In addition, 
the Group maintains a number of employee 
codes of conduct regarding appropriate 
ethical standards in the workplace. 

The Group’s principles of respect for 
human rights, diversity, health and safety 
and workplace ethical standards not 
only apply to staff directly employed by 
Admiral, but also to staff employed by the 
Group’s outsourced partner in Bangalore, 
India. To meet this commitment, Admiral 
Group maintains regular contact with 
its outsourcer’s management team and 
the Group’s senior managers visit the 
outsourcer on a regular basis, whilst 
the Group also provides training and 
development to ensure that the team 
uphold these principles. In addition, Admiral 
Group has appointed a manager based 
permanently at the outsourced operation, 
who is responsible for ensuring that the 
Group’s principles are adhered to by the 
outsourced partner, and that the wellbeing 
of outsourced staff is monitored. 

Admiral has signed up to the Women in 
Finance Charter and was named the 3rd 
place in the Great Place to Work for Women 
in 2019. Our Diversity Forum promotes 
gender equality in the workplace and has 
been instrumental in driving improvements 
in the Group’s parental leave policy. 2019 
also marked the 20th year of Company 
sponsorship for Cardiff Pride and saw 
the launch of a social network for LGBT 
employees. The Company also celebrated 
LGBT History Month in February 2019 
hosting an exhibition of Welsh LGBT+ Icons 
and Allies at the Cardiff office. February 
2019 also saw the launch of training 
sessions for managers to raise awareness of 
gender identity.

Anti-Bribery

The Group’s Anti Bribery policy strictly 
prohibits the solicitation or the 
acceptance of any bribe, whether cash 
or inducement, to or from any person 
or Company, wherever they are situated 
and whether they are a public official or 
body or private person or Company, by 

Admiral Group plc · Annual Report and Accounts 2019

125

Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewDirectors’ Report continued

Disabled employees

Greenhouse gas emissions 

Admiral Group gives full and fair 
consideration to applications for 
employment made by those with 
disabilities, having regard to their 
particular aptitudes and abilities. Admiral 
Group’s UK businesses are Disability 
Confident Employers. This means they are 
recognised as going the extra mile to make 
sure disabled people get a fair chance. 

The Group will support any employee who 
is disabled or has a life threatening illness 
and help them to contribute to the Group 
as long as their health allows.

Managers in the Group are sensitive to 
health concerns and special needs and will 
not knowingly allow any employee with 
a disabling or life threatening illness to 
suffer from discrimination at work. The 
Group provides staff with access to the 
EAP Care First confidential helpline which 
offers advice and support on a range of 
health issues. 

Admiral has a Disability Forum to help 
promote inclusivity in the Group for those 
with a disability. In 2019 the Company 
was awarded Level 2 status of the 
Disability Confident Award. In June 2019 
we created a Workplace Support Team to 
provide support for those with physical 
disabilities, neurodiversity and short-term 
mental health problems. Training sessions 
were also introduced for staff in 2019 
to help better understand those with 
neurodiversity. 

Contractual arrangements

The Group considers its co-insurance and 
reinsurance contracts, as described in the 
Strategic Report, to be essential to the 
running of the Group’s business. A number 
of these arrangements include features 
that allow for reinsurers to recover 
losses incurred under certain scenarios 
considered remote by the Group Board. 
No other contractual arrangements are 
considered to be essential.

The annual level of greenhouse gas 
emissions, resulting from activities for 
which the Group is responsible, was 3,720 
CO2e (2018: 3,926 CO2e), equivalent to 0.36 
tonnes (2018: 0.39 tonnes) per employee*1. 
In accordance with GHG Protocol Scope 2 
guidance released 20 Jan 2015, Admiral is 
exempt from reporting greenhouse gas 
emissions from electricity supply to the 
three largest UK offices which meets the 
GHG Protocol Corporate Standard. Note 
that, L’olivier in France and Elephant in the 
USA, have been unable to provide data for 
2019 and are excluded from the results in 
this and future reports until they are able 
to do so. LeLynx in France is also excluded 
but is immaterial to the overall view due to 
its size.

The data has been prepared with reference 
to the WRI/WBCSD Greenhouse Gas 
Protocol: A Corporate Accounting and 
Reporting Standard (Revised Edition) 
and in accordance with the guidance 
for corporate reporting issued by the 
Department for Environment, Food and 
Rural Affairs (DEFRA). 

There are no material exclusions from this 
data. Exclusions included figures for air 
conditioning from all sites because the 
information was not available from the 
managing agents of the Group’s multiple 
office locations. 

Detailed information on the Group’s 
environmental performance and the 
methodology for the measurement of 
greenhouse gas emissions is available on 
the corporate website, www.admiralgroup.
co.uk.

Going concern 

Under Provision 30 of the 2018 UK 
Corporate Governance Code, the Board is 
required to report on whether the business 
is a going concern. In considering this 
requirement, the Directors have taken into 
account the following:

Financial instruments

The objectives and policies for managing 
risks in relation to financial instruments 
held by the Group are set out in note 6 to 
the Financial Statements. 

•  The Group’s projections for the next 
12 months and beyond, in particular 
the profit forecasts, regulatory capital 
surpluses and levels and sources of 
liquidity.

Directors and their interests

The present Directors of the Company are 
shown on pages 76 to 77 of this Report, 
whilst Directors’ interests in the share 
capital of the Company are set out in the 
Remuneration Report on pages 102 to 123. 

•  The risks included on the Group’s 
risk register that could impact on 
the Group’s financial position and 
performance, levels of liquidity and 
solvency over the next 12 months.

•  The risks on the Group’s risk register 
that could be a threat to the Group’s 
business model and capital adequacy.

The Group’s business activities, together 
with the factors likely to affect its future 
development, performance and position 
are set out in the Strategic Report. The 
Strategic Report also includes the Group’s 
principal risks and uncertainties. In 
addition, the governance report includes 
the Directors’ statement on the viability of 
the Group over a three year period. 

Following consideration of the above, the 
Directors have reasonable expectation 
that the Group has adequate resources to 
continue in operation for the foreseeable 
future, a period of not less than 12 months 
from the date of this report, and that it is 
therefore appropriate to adopt the going 
concern basis in preparing the Financial 
Statements.

Share Capital, AGM and  
related matters

Major Shareholders

Other than as stated below, as far as the 
Company is aware, there are no persons 
with significant direct or indirect holdings 
in the Company. Information provided to 
the Company pursuant to the Financial 
Conduct Authority’s (FCA) Disclosure and 
Transparency Rules (DTRs) is published on a 
Regulatory Information Service and on the 
Company’s website.

At 31 January 2020, the Company had 
received notifications in accordance with 
the FCA’s DTRs of the following notifiable 
interests in the voting rights in the 
Company’s issued share capital:

Munich Re

Henry Engelhardt &  
Diane Briere de l’Isle

BlackRock Inc

Number  
of shares

30,099,400

28,105,472

15,663,084

N.M. Rothschild & Sons Ltd.

13,068,697

Moondance Foundation

11,400,000

Orbis Group

8,212,592

The Vanguard Group, Inc

7,981,615

%

10.2

9.6

5.5

4.5

3.9

2.8

2.7

The interests of Directors and Officers 
and their connected persons in the issued 
share capital of the Company are given in 
the Remuneration Report.

*1 

 Average employee number excludes employees from offices for which data could not be collected

126

Admiral Group plc · Annual Report and Accounts 2019

Additional information for shareholders

Where not provided previously in this 
Directors’ Report, the following provides 
the additional information required 
for shareholders as a result of the 
implementation of the Takeovers  
Directive into UK law.

At 31 December 2019, the Company’s 
issued share capital comprised a single 
class of shares referred to as ordinary 
shares. Details of the share capital and 
shares issued during the year can be  
found in note 12d.

The rights and obligations attached to the 
Company’s ordinary shares are set out in 
the Articles of Association of the Company, 
copies of which can be obtained from 
Companies House. 

On a poll, every member present in person 
or by proxy and entitled to vote shall have 
one vote for every ordinary share held. The 
notice of the general meeting specifies 
deadlines for exercising voting rights 
either by proxy notice or present in person 
or by proxy in relation to resolutions to be 
passed at general meeting. All proxy votes 
are counted and the numbers for, against 
or withheld in relation to each resolution 
are announced at the Annual General 
Meeting and published on the Company’s 
website after the meeting. 

There are no restrictions on the transfer of 
ordinary shares in the Company other than:

•  Certain restrictions may from time to 

time be imposed by laws and regulations 
(for example, insider trading laws).

•  Pursuant to the Listing Rules of the 
FCA whereby certain employees of 
the Company require the approval of 
the Company to deal in the Company’s 
securities.

The Company has not purchased any of its 
own shares during the period. 

There are no agreements between the 
Company and its Directors or employees 
providing for compensation for loss of 
office or employment (whether through 
resignation, purported redundancy or 
otherwise) that occurs because of a 
takeover bid. 

There are a number of agreements that 
alter or terminate upon a change of control 
of the Company following a takeover 
bid, such as commercial contracts. None 
are considered to be significant in terms 

of their impact on the business of the 
Group as a whole except for the long-term 
co-insurance agreement in place with 
Great Lakes Insurance SE. Details relating 
to this agreement are contained in the 
Strategic Report 

Power to issue shares

At the last Annual General Meeting, 
held on 25 April 2019, authority was 
given to the Directors to allot unissued 
relevant securities in the Company up to 
a maximum of £96,834, equivalent to one 
third of the issued share capital as at 18 
March 2019. This authority expires on the 
date of the Annual General Meeting to be 
held on 30 April 2020 and the Directors 
will seek to renew this authority for the 
following year. 

A further special resolution passed at 
that meeting granted authority to the 
Directors to allot equity securities in the 
Company (up to a maximum of 5% of the 
issued share capital of the Company) for 
cash, without regard to the pre-emption 
provisions of the Companies Act 2006. This 
authority also expires on the date of the 
Annual General Meeting to be held on 30 
April 2020 and the Directors will seek to 
renew this authority for the following year.

In line with the new principles published 
by the Pre-Emption Group in March 2015, 
and their template resolutions published 
in May 2016, allowing a company the 
ability to seek authority over a further 
5% of the issued ordinary share capital 
on a non-pre-emptive basis subject to 
certain conditions, it is the intention of the 
Company, at the AGM on 30 April 2020, to 
seek this additional authority by special 
resolution and will confirm in the Notice 
of AGM that such additional shares are 
only issued in connection with a specified 
acquisition or capital investment. 

Appointments of Directors

The Company’s Articles of Association 
(the Articles) give the Directors power to 
appoint and replace Directors. Under the 
Terms of Reference of the Nomination and 
Governance Committee, any appointment 
must be recommended by the Nomination 
and Governance Committee for approval 
by the Board of Directors. At the Group’s 
AGM on 26 April 2018, new Articles of 
Association were approved by shareholders 
which provide that all Directors will retire 
and offer themselves for re-election at 
each AGM, in accordance with the UK 

Corporate Governance Code and the 
Company’s current practice. Therefore, all 
Directors will be submitting themselves 
for re-election by shareholders at the 
forthcoming AGM. 

Articles of Association

The Articles may only be amended by 
special resolution of the shareholders.

Power of the Directors

The Directors are responsible for managing 
the business of the Company and may 
exercise all powers of the Company 
subject to the provisions of relevant 
statutes, to any directions given by 
special resolution and to the Company’s 
Memorandum and Articles. The Articles, 
for example, contain specific provisions 
and restrictions concerning the Company’s 
power to borrow money. Powers relating 
to the issuing of new shares and buyback 
of shares are also included in the Articles 
and such authorities are renewed by 
shareholders at the Annual General 
Meeting each year. 

Directors’ indemnities and insurance

Directors and Officers insurance cover 
is in place for all Directors to provide 
cover against certain acts or omissions 
on behalf of the Company. A Deed Poll of 
Indemnity was executed in October 2015, 
indemnifying each of the Directors, and 
Company Secretary, in relation to certain 
losses and liabilities that they might incur 
in the course of acting as Directors of 
the Company. The Deed Poll of Indemnity 
is categorised as qualifying third party 
indemnity provisions as defined by Section 
234 of the Companies Act 2006 and 
remains in force for all past and present 
Directors of the Company.

The Board is of the view that it is in the 
best interests of the Group to attract 
and retain the services of the most able 
and experienced Directors by offering 
competitive terms of engagement, 
including the granting of such indemnities. 
Neither the Deed Poll of Indemnity 
nor insurance cover would provide any 
coverage in the event that a Director 
is proved to have acted fraudulently or 
dishonestly.

Annual General Meeting (AGM)

It is proposed that the next AGM be held at 
City Hall, Cardiff on Thursday 30 April 2020 
at 2.00pm, notice of which will be sent to 
shareholders with the Annual Report. 

Admiral Group plc · Annual Report and Accounts 2019

127

Strategic ReportFinancial StatementsAdditional InformationCorporate GovernanceCompany OverviewDirectors’ Report continued

Reporting, accountability  
and audit

UK Corporate Governance Code 

Admiral is subject to the UK Corporate 
Governance Code (the Code), published by 
the Financial Reporting Council (FRC) in July 
2018 and available on their website, www.
frc.org.uk. The Company’s Annual Report 
and Accounts, taken as a whole, addresses 
the requirements of the 2018 Code.

The UK Corporate Governance Code 
2018 (the Code) was applicable for the 
Group during the year under review, and 
the Group has applied the principles and 
complied with the provisions of the Code 
except with regard to non-compliance 
with the provisions as set out in the 
Corporate Governance Report on page 78.

The Directors confirm that the Annual 
Report and Accounts, taken as a whole, 
is fair, balanced and understandable and 
provides the information necessary for 
shareholders to assess the Company’s 
position and performance, business model 
and strategy.

The Board is ultimately responsible for 
the Group’s system of risk management 
and internal control and, through 
the Audit Committee, has reviewed 
the effectiveness of the Group’s 
internal control and risk management 
arrangements relating to the financial 
reporting process and the principal risks 
facing the business. The Board is satisfied 
that the Group’s internal control and risk 
management framework is prudent and 
effective and that, through the Audit 
Committee and Group Risk Management 
Committee, risk can be assessed, managed 
and assurance given that all material 
controls are reviewed and monitored. 

Directors’ responsibilities 

The Directors are responsible for preparing 
the Annual Report and the Group and 
parent company financial statements 
in accordance with applicable law and 
regulations. 

Company law requires the Directors 
to prepare Group and parent company 
financial statements for each financial 
year. Under that law they are required to 
prepare the Group Financial Statements in 
accordance with IFRSs as adopted by the 
EU and applicable law and have elected 
to prepare the parent company financial 
statements in accordance with UK 
Accounting Standards, including FRS 101 
Reduced Disclosure Framework. 

Under company law the Directors must not 
approve the Financial Statements unless 
they are satisfied that they give a true 
and fair view of the state of affairs of the 
Group and parent company and of their 
profit or loss for that period. In preparing 
each of the Group and parent company 
financial statements, the Directors are 
required to: 

•  select suitable accounting policies  
and then apply them consistently; 

•  make judgements and estimates that 

are reasonable and prudent; 

•  for the Group Financial Statements, 

state whether they have been prepared 
in accordance with IFRSs as adopted by 
the EU; 

•  for the parent company financial 

statements, state whether applicable 
UK Accounting Standards, including FRS 
101 Reduced Disclosure Framework, 
have been followed, subject to any 
material departures disclosed and 
explained in the parent company 
financial statements.

The Directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the parent 
company’s transactions and disclose 
with reasonable accuracy at any time the 
financial position of the parent company 
and enable them to ensure that its 
Financial Statements comply with the 
Companies Act 2006. They have general 
responsibility for taking such steps as are 
reasonably open to them to safeguard the 
assets of the Group and to prevent and 
detect fraud and other irregularities. 

Under applicable law and regulations, 
the Directors are also responsible for 
preparing a Strategic Report, Directors’ 
Report, Directors’ Remuneration Report 
and Corporate Governance Statement 
that complies with that law and those 
regulations. 

The Directors are responsible for the 
maintenance and integrity of the 
corporate and financial information 
included on the Company’s website. 
Legislation in the UK governing the 
preparation and dissemination of Financial 
Statements may differ from legislation 
in other jurisdictions.

Responsibility statement

The Directors confirm that to the best of 
their knowledge:

•  the Financial Statements, prepared 

in accordance with the applicable set 
of accounting standards, give a true 
and fair view of the assets, liabilities, 
financial position and profit or loss of 
the Company and the undertakings 
included in the consolidation taken as  
a whole; and

•  the Strategic Report includes a 
fair review of the development 
and performance of the business 
and the position of the issuer and 
the undertakings included in the 
consolidation taken as a whole, together 
with a description of the principal risks 
and uncertainties that they face.

Disclosure of information to auditor

The Directors who held office at the 
date of approval of this Directors’ Report 
confirm that, so far as they are each aware, 
there is no relevant audit information of 
which the Company’s auditor is unaware; 
and each Director has taken all the steps 
that they ought to have taken as a Director 
to make themselves aware of any relevant 
audit information and to establish that 
the Company’s auditor is aware of that 
information. 

Auditor

The Company’s auditor, Deloitte LLP, 
has indicated willingness to continue in 
office and resolutions to reappoint it 
and to authorise the Directors to fix its 
remuneration will be proposed at the 
Annual General Meeting. 

By Order of the Board,

Mark Waters
Company Secretary
4 March 2020

Geraint Jones
Chief Financial Officer
4 March 2020

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Admiral Group plc · Annual Report and Accounts 2019

Independent Auditor’s Report
to the Members of Admiral Group plc

Report on the audit of the Financial Statements

Opinion

In our opinion:

•  the Financial Statements of Admiral Group plc (the ‘parent company’) and its subsidiaries (the ‘Group’) give a true and fair view  
of the state of the Group’s and of the parent company’s affairs as at 31 December 2019 and of the Group’s profit for the year 
then ended;

•  the Group Financial Statements have been properly prepared in accordance with International Financial Reporting Standards 

(IFRSs) as adopted by the European Union;

•  the parent company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 

Accounting Practice, including Financial Reporting Standard 101 “Reduced Disclosure Framework”; and

•  the Financial Statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards  

the Group Financial Statements, Article 4 of the IAS Regulation.

We have audited the Financial Statements which comprise:

•  the Consolidated and Parent Company Income Statements;

•  the Consolidated and Parent Company Statements of Comprehensive Income;

•  the Consolidated and Parent Company Statements of Financial Position;

•  the Consolidated Cash Flow Statement;

•  the Consolidated and Parent Company Statements of Changes in Equity;

•  the related notes 1 to 13 to the Group Financial Statements, excluding the capital adequacy disclosures in note 12e calculated in 

accordance with the Solvency II regime which are marked as unaudited; and

•  the related notes 1 to 12 to the Parent Company Financial Statements.

The financial reporting framework that has been applied in the preparation of the Group Financial Statements is applicable law and 
IFRSs as adopted by the European Union. The financial reporting framework that has been applied in the preparation of the parent 
company financial statements is applicable law and United Kingdom Accounting Standards, including FRS 101 “Reduced Disclosure 
Framework” (United Kingdom Generally Accepted Accounting Practice).

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the auditor’s responsibilities for the audit of the Financial Statements 
section of our report. 

We are independent of the Group and the parent company in accordance with the ethical requirements that are relevant to our audit 
of the Financial Statements in the UK, including the Financial Reporting Council’s (the ‘FRC’s’) Ethical Standard as applied to listed 
public interest entities, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We confirm 
that the non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group or the parent company.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Admiral Group plc · Annual Report and Accounts 2019

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to the Members of Admiral Group plc

Summary of our audit approach

Key audit matters The key audit matters that we identified in the current year were:

Materiality

Scoping

•  Valuation of gross insurance claims reserves; 

•  Valuation of projected excess of loss reinsurance recoveries; and

•  Valuation of investment in subsidiaries (Admiral Group plc parent company only).

Within this report, any new key audit matters are identified with ↑ and any key audit matters which are the same as 
the prior year identified with →.

The materiality that we used for the Group Financial Statements was £26.1 million which was determined with 
reference to profit before tax.

We identified eight reporting components which we determined should be subjected to audits for group reporting 
purposes this year.

Specific audit procedures were completed in respect of two further components which, although not financially 
significant, did present some specific audit risks which needed to be addressed.

The components within the scope of our audit procedures account for 97% of the Group’s profits and losses before 
tax, 95% of revenue and 94% of the Group’s net assets.

Significant 
changes in our 
approach

The main changes in component scoping since 2018 relate to the Brexit restructuring of the Group, whereby the 
European insurance business is now underwritten through the Group’s Spanish incorporated underwriter Admiral 
Europe Compañía de Seguros (“AECS”) which forms a significant component of the Group. 

Following the transfer of European insurance business, the Italian and Spanish divisions of the Group’s underwriting 
entities, Admiral Insurance (Gibraltar) Limited (“AIGL”) and Admiral Insurance Company Limited (“AICL”), were 
dissolved meaning that these no longer form significant components of the Group for the 2019 audit. 

During 2019, we have identified an additional key audit matter pertaining to the valuation of projected excess 
of loss reinsurance recoveries related to the UK Car Insurance business underwritten by the Group following an 
enhancement to the methodology applied in calculating such recoveries during the current period.

We have also removed one key audit matter from the 2018 audit, being the recognition of profit commission income. 
This is because the profit commission calculation is mechanical in nature and has not been subject to change during 
either the current or prior period. Moreover, there have been no changes to the underlying profit commission 
agreements or any one-off adjustments which would result in additional complexity during the current period.

Furthermore, we have identified an additional key audit matter in respect of the audit of the parent company 
financial statements related to the valuation of its investment in the Group’s US insurance subsidiary, Elephant 
Insurance Company LLC (“Elephant”). We have determined this to be a key audit matter for the current period as 
Elephant’s trading losses were larger than forecast in the year-ended 31 December 2019, which gave rise to an 
indication of impairment.

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Admiral Group plc · Annual Report and Accounts 2019

Conclusions relating to going concern, principal risks and viability statement

Going concern

We have reviewed the directors’ statement in note 2 to the Financial Statements about whether they 
considered it appropriate to adopt the going concern basis of accounting in preparing them and their 
identification of any material uncertainties to the Group’s and company’s ability to continue to do so over a 
period of at least twelve months from the date of approval of the Financial Statements.

We considered as part of our risk assessment the nature of the Group, its business model and related risks 
including where relevant the impact of Brexit, the requirements of the applicable financial reporting 
framework and the system of internal control. We evaluated the directors’ assessment of the Group’s 
ability to continue as a going concern, including challenging the underlying data and key assumptions used 
to make the assessment, and evaluated the directors’ plans for future actions in relation to their going 
concern assessment.

We are required to state whether we have anything material to add or draw attention to in relation to that 
statement required by Listing Rule 9.8.6R(3) and report if the statement is materially inconsistent with our 
knowledge obtained in the audit.

Principal risks and viability statement

Based solely on reading the directors’ statements and considering whether they were consistent with the 
knowledge we obtained in the course of the audit, including the knowledge obtained in the evaluation of the 
directors’ assessment of the Group’s and the company’s ability to continue as a going concern, we are required 
to state whether we have anything material to add or draw attention to in relation to:

•  The disclosures on pages 66 to 73 that describe the principal risks, procedures to identify emerging risks, 

and an explanation of how these are being managed or mitigated;

•  the directors' confirmation on page 66 that they have carried out a robust assessment of the principal 
and emerging risks facing the Group, including those that would threaten its business model, future 
performance, solvency or liquidity; or

•  the directors’ explanation on pages 96 to 97 as to how they have assessed the prospects of the Group, over 
what period they have done so and why they consider that period to be appropriate, and their statement 
as to whether they have a reasonable expectation that the Group will be able to continue in operation and 
meet its liabilities as they fall due over the period of their assessment, including any related disclosures 
drawing attention to any necessary qualifications or assumptions.

We are also required to report whether the directors’ statement relating to the prospects of the Group required 
by Listing Rule 9.8.6R(3) is materially inconsistent with our knowledge obtained in the audit.

We confirm that we 
have nothing material 
to report, add or draw 
attention to in respect 
of these matters.

We confirm that we 
have nothing material 
to report, add or draw 
attention to in respect 
of these matters.

Key audit matters

Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the Financial 
Statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy; the allocation of 
resources in the audit; and directing the efforts of the engagement team.

These matters were addressed in the context of our audit of the Financial Statements as a whole, and in forming our opinion thereon, 
and we do not provide a separate opinion on these matters.

We have identified one new key audit matter in the 2019 audit pertaining to the valuation of projected excess of loss reinsurance 
recoveries related to the UK Car Insurance business underwritten by the Group following an enhancement to the methodology applied 
in calculating such recoveries during the current period. 

We have removed one key audit matter from the 2018 audit, being the recognition of profit commission income. This is because the 
profit commission calculation is mechanical in nature and has not been subject to change during either the current or prior period. 
Moreover, there have been no changes to the underlying profit commission agreements or any one-off adjustments which would 
result in additional complexity during the current period. 

Furthermore, we have identified an additional key audit matter in respect of the audit of the parent company financial statements 
related to the valuation of its investment in the Group’s US insurance subsidiary, Elephant Insurance Company LLC (“Elephant”). We 
have determined this to be a key audit matter for the current period as Elephant’s trading losses were larger than forecast in the year-
ended 31 December 2019, which gave rise to an indication of impairment.

Admiral Group plc · Annual Report and Accounts 2019

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to the Members of Admiral Group plc

Valuation of gross insurance claims reserves    

Key audit matter 
description

The Group’s gross insurance claims reserves total £2,899 million as at 31 December 2019 (2018 year-end: £2,740 
million). The judgements which are made by management in determining the valuation of claims reserves are by far 
the most significant, in terms of their impact on the Group’s financial position. Setting these claims reserves is an 
inherently subjective exercise and small changes in underlying assumptions such as average frequency or average 
severity may have a material impact on the overall year-end result reported. We therefore consider that this account 
balance contains potential fraud risks.

Specifically, our significant areas of focus are management’s selection of the frequency and severity assumptions 
for large bodily injury claims arising in the UK Car Insurance business. These particular claims result in higher 
individual claims reserves and are more judgemental, in terms of the development of the ultimate losses, due to the 
longer-term nature of the Group’s exposure (compared to property damage claims). 

In line with the Group's accounting policy, management adds a margin to the actuarial best estimate to arrive 
at the booked gross claims reserves. This margin reflects the inherent uncertainty in estimating the ultimate 
losses on claims, over and above that which can be projected actuarially as a best estimate based on underlying 
claims development data. This is a significant area of management judgement and, therefore, a focus of our audit. 
Specifically, the consistency of the level of prudence within the margin for the UK Car Insurance reserves is our key 
area of focus.

Refer to page 91 in the Audit Committee report where this is included as a significant issue and note 3 and note 5d in 
the Financial Statements which refer to this matter.

How the scope 
of our audit 
responded to the 
key audit matter

We have assessed the design and implementation and tested the operating effectiveness of relevant controls 
relating to the key actuarial assumptions identified and the setting of the reserve margin. These controls include 
those concerning the oversight and challenge of management’s external actuarial expert by management and the 
Audit Committee. 

We inspected the reports from management’s external expert actuary and involved our own Deloitte actuarial 
specialists to support our challenge of management’s assumptions, including the frequency and severity 
assumptions for large bodily injury claims. We performed procedures to assess the objectivity and competence of 
management’s expert. 

We benchmarked management’s frequency assumptions against available industry working party data and 
considered the comparison in the context of the risk profile of Admiral’s portfolio and the year-on-year changes in 
these assumptions.

We undertook a graphical analysis of incurred development patterns to assess and challenge management’s severity 
assumptions. We benchmarked the average cost per claim assumptions against available third party industry data in 
the context of this incurred development analysis.

We challenged management’s qualitative and quantitative justifications for the margin held over the actuarial best 
estimate reserves through review of management’s accounting judgement papers and testing the internal controls 
governing the claims distribution model. We analysed the consistency of prudence within the booked margin 
against previous reporting periods in the context of the underlying uncertainty in incurred claims development and 
challenged management’s support for the booked position.

Key observations Based on the procedures described above, we consider that the booked reserves remain appropriate and in line with 

the Group’s prudent accounting policy.

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Admiral Group plc · Annual Report and Accounts 2019

Valuation of projected excess of loss reinsurance recoveries    

Key audit matter 
description

The projected excess of loss reinsurance recoveries on large bodily injury claims, related to the UK Car Insurance 
business underwritten by the Group, are inherently uncertain and their calculation is reliant upon the judgemental 
actuarial methodology applied in their projection. The total reinsurers’ share of claims outstanding in the Group’s 
Financial Statements is £1,354 million as at 31 December 2019 (2018 year-end: £1,220 million). 

The value of the excess of loss reinsurance recoveries depends on the number of claims that ultimately settle above 
the reinsurance retention and the placements in each layer which vary between individual underwriting years. Small 
changes in the frequency assumptions for excess of loss reinsurance recoveries can have a material impact on the 
final booked reserves and consequently represent a significant area of judgement and complexity. 

Management’s external expert actuary enhanced their methodology for calculating excess of loss reinsurance 
recoveries during the first-half of 2019, as part of regular enhancements in the reserving methodologies used in 
projecting both the large bodily injury claims in the gross analysis and the excess of loss recoveries arising on these 
projected claims.

The methodologies which are applied in determining the valuation of the excess of loss reinsurance recoveries are 
significant in terms of their impact on the Group’s financial performance and therefore represent a key audit matter 
for the Group. Projecting such recoveries is an inherently subjective exercise and changes in methodologies may 
have a material impact on the reported year-end result for the Group.

Refer to page 91 in the Audit Committee report where this is included as a significant issue and note 3 and note 5d in 
the Financial Statements which refer to this matter.

We have assessed the design and implementation and tested the operating effectiveness of relevant controls 
relating to the projection of the excess of loss reinsurance recoveries. These controls include those concerning the 
oversight and challenge of management’s external expert actuary by management and the Audit Committee. 

We inspected the reports from management’s external expert actuary and involved our own Deloitte actuarial 
specialists to support our challenge of management’s assumptions and methodologies applied in projecting the 
excess of loss reinsurance recoveries. We performed procedures to assess the objectivity and competence of 
management’s expert. Furthermore, with the involvement of our actuarial specialists, we performed additional 
diagnostics and reviewed the results to assess whether the methodology had been implemented as described. 

We compared management’s frequency assumptions for excess of loss reinsurance recoveries against the frequency 
assumptions for large bodily injury claims to assess the consistency in the underlying assumptions applied to derive 
the gross and net insurance claims reserves. 

How the scope 
of our audit 
responded to the 
key audit matter

Key observations Based on the procedures described above, we consider that the methodology used to project the excess of loss 

reinsurance recoveries within the net best estimate reserves is appropriate.

Admiral Group plc · Annual Report and Accounts 2019

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to the Members of Admiral Group plc

In addition to the key audit matters for the Group audit, above, we have identified a further key audit matter for the parent company 
only audit of Admiral Group plc, being the valuation of the parent company’s investment in its subsidiary Elephant Insurance Company 
LLC, as set out in the table below. This key audit matter does not affect the consolidated Group Financial Statements.

Valuation of investment in subsidiaries (Admiral Group plc parent company only)     

Key audit matter 
description

Admiral Group plc, the Group’s parent entity, holds its investment in the US insurance subsidiary, Elephant Insurance 
Company LLC (“Elephant”), at cost less impairment. The pre-impairment value of this investment was £106 million 
(2018: £106 million). 

Elephant’s trading losses were larger than forecast in the year-ended 31 December 2019, which gave rise to an 
indication of impairment.

An impairment should be recognised when the carrying value of an investment exceeds the recoverable amount, 
which is, itself, the higher of the value in use and the fair value less costs to sell. The value in use is determined using 
a discounted cash flow calculation, which involves significant management judgement.

The most significant judgement is in projecting the cash flow forecasts for future years. Management’s forecasts 
include profitable growth; for this reason, this is the focus of our audit challenge. The driver of this profit growth is 
increasing premiums, while decreasing the loss ratio (an industry measure of profitability, being claims divided by 
premiums in a given period).

There is significant uncertainty around the future performance of the business and, therefore, it is possible that 
there may be further impairments in the future, or that the impairment may be reversed, based on how the business 
performs.

Refer to page 92 in the Audit Committee report where this is included as a significant issue and note 1.5 and note 4 
in the parent company financial statements which refer to this matter. The impairment charge recognised for 2019 
totalled £66 million (2018: £nil) and consequently the carrying value of the investment in Elephant totals £40 million 
(2018: £106 million).

How the scope 
of our audit 
responded to the 
key audit matter

We have assessed the design and implementation of relevant controls relating to the impairment analysis 
performed by management. These controls include those concerning the oversight and challenge of management 
by the Audit Committee. 

We inspected the calculations and agreed that the cash flows used were based on the latest five-year plan approved 
by the Group board.

In order to challenge the cash flow forecasts, we made enquiries with the senior management of Elephant, as well 
as with Group senior management, regarding the business plans, and vouched their assertions to corroborating 
evidence, including evidence of initiatives in place to increase efficiency and reduce claims leakage.

We enquired of and challenged management on the business plans of Elephant, to assess whether they are 
consistent with the assumptions used in estimating future cash flows.

We also sought independent audit evidence relating to the future of the US motor insurance market, utilising 
market research papers published by the Deloitte member firm in the US, and put this to management as part of  
our challenge, where this was contrary to their assertions.

Finally, we considered whether events or transactions that occurred after the year-end but before the reporting 
date affect the conclusions reached on the carrying values of the assets and associated disclosures.

Key observations Based on the procedures described above, we consider that the impairment booked and the carrying value of the 

investment in Elephant is appropriate.

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Admiral Group plc · Annual Report and Accounts 2019

Our application of materiality

We define materiality as the magnitude of misstatement in the Financial Statements that makes it probable that the economic 
decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality both in planning the scope of  
our audit work and in evaluating the results of our work. 

Based on our professional judgement, we determined materiality for the Financial Statements as a whole as follows:

Materiality

£26.1 million (2018: £20.7 million)

Group Financial Statements

Parent company Financial Statements

£3.0 million (2018: £1.8 million)

Basis for determining 
materiality

5% of profit before tax (2018: 5% of profit before tax, 
adjusted for the movement due to the change in the 
Ogden rate assumption).

Rationale for the 
benchmark applied

We consider profit before tax to be the critical 
benchmark of the performance of the Group and 
consider this benchmark to be suitable having compared 
to other benchmarks: our materiality equates to 1% of 
gross earned premium and 3% of equity (2018: 1% of 
gross earned premium and 3% of equity).

In the prior period we adjusted our materiality basis to 
exclude the impact of the Ogden discount rate change 
in order to remove year on year volatility. Following 
the announcement of the new Ogden discount rate in 
July 2019 we are satisfied that no such adjustment is 
required for the 2019 audit. 

3% of two-year average of net assets (2018: 3% of  
net assets). 

We have adjusted the basis for the determination of 
materiality in the current period to use an average 
net asset measure in order to remove the volatility 
associated with the timing of dividend payments from 
the parent company. 

The parent company primarily exists as the holding 
company which carries investments in group 
subsidiaries and is the issuer of listed securities. We 
consider that net assets is the critical benchmark for 
the company. The measure uses a two-year average 
of net assets which we consider appropriate given 
the inherent volatility associated with the timing of 
dividend payments. 

When determining materiality for the parent company, 
we also considered the appropriateness of this 
materiality for the consolidation of this set of Financial 
Statements to the Group’s results.

PBT £522.6 million

Group materiality 
£26.1 million

Component materiality range 
£18.6 million to £1.7 million

Audit Committee reporting 
threshold £1.0 million

PBT

Group materiality

We set performance materiality at a level lower than materiality to reduce the probability that, in aggregate, uncorrected and 
undetected misstatements exceed the materiality for the Financial Statements as a whole. Group performance materiality was set at 
70% of Group materiality for the 2019 audit (2018: 70%). In determining performance materiality, we considered factors including:

•  our risk assessment, including our assessment of the Group’s overall control environment and that we consider it appropriate to rely 

on controls over a number of business processes; and

•  our past experience of the audit, which has indicated a low number of uncorrected misstatements identified in prior periods. 

We agreed with the Audit Committee that we would report to the Committee all audit differences in excess of £1.0 million (2018: 
£1.0 million), as well as differences below that threshold that, in our view, warranted reporting on qualitative grounds. We also report 
to the Audit Committee on disclosure matters that we identified when assessing the overall presentation of the Financial Statements.

Admiral Group plc · Annual Report and Accounts 2019

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to the Members of Admiral Group plc

An overview of the scope of our audit

The eight financially significant components of the Group which were identified in our audit planning are Admiral Insurance (Gibraltar) 
Limited, Admiral Insurance Company Limited, EUI Limited, Inspop.com Limited, Admiral Financial Services Limited, Admiral Europe 
Compañía de Seguros, Elephant Insurance Company LLC and the Admiral Group plc parent entity itself. 

In 2018, we identified six of these as significant reporting components and nine in totality. The changes in component scoping 
since 2018 are in classifying the Group’s overseas underwriting entities in Spain and US, Admiral Europe Compañía de Seguros and 
Elephant Insurance Company LLC respectively, as significant components of the Group due to the increase in their size relative to the 
consolidated group. The Italian divisions of Admiral Insurance (Gibraltar) Limited and Admiral Insurance Company Limited, as well as the 
Spanish division of Admiral Insurance Company Limited no longer form significant components of the Group following the transfer of 
European policies to Admiral Europe Compañía de Seguros effective from 1 January 2019.

Each of these significant components was subjected to a full-scope audit for Group reporting purposes, completed to individual 
component materiality levels which ranged from £1.7 million to £18.6 million (2018: £0.3 million to £14.1 million) dependent upon the 
relative significance of each individual component.

Additionally, we have completed specific audit procedures, designed to address specific audit risks, for two (2018: eight) further 
components.

We engaged local component auditors, being Deloitte member firms in the US and Spain, to perform the audit work in these 
respective territories on our behalf. We directed and supervised the work of the component auditors, including through visits to the 
operations in Rome, Madrid, Seville and Richmond and remote communication and review of their work.

For the remaining components, which were not subject to audit or specified audit procedures, we performed analysis at an aggregated 
Group level to re-assess our evaluation that there were no significant risks of material misstatement presented by any of these 
components. The components within the scope of our audit procedures account for 97% of the Group’s profits and losses before tax, 
95% of revenue and 94% of the Group’s net assets (2018: 96% of profits and losses before tax, 95% of revenue and 94% of net assets).

93%
2%
5%

96%
1%
3%

92%
2%
6%

Revenue

Profit before tax

Net assets

Full audit scope

Specified audit procedures

Review at Group level

Profit before tax coverage is stated in absolute terms – i.e. based on contribution to Group profit less Group loss.

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Admiral Group plc · Annual Report and Accounts 2019

Other information

The directors are responsible for the other information. The other information comprises the information  
included in the annual report, other than the Financial Statements and our auditor’s report thereon.

Our opinion on the Financial Statements does not cover the other information and, except to the extent  
otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

We have nothing 
to report in 
respect of these 
matters.

In connection with our audit of the Financial Statements, our responsibility is to read the other information and, in 
doing so, consider whether the other information is materially inconsistent with the Financial Statements or our 
knowledge obtained in the audit or otherwise appears to be materially misstated.

If we identify such material inconsistencies or apparent material misstatements, we are required to determine 
whether there is a material misstatement in the Financial Statements or a material misstatement of the other 
information. If, based on the work we have performed, we conclude that there is a material misstatement of this 
other information, we are required to report that fact.

In this context, matters that we are specifically required to report to you as uncorrected material misstatements of 
the other information include where we conclude that:

•  Fair, balanced and understandable – the statement given by the directors that they consider the annual report 
and Financial Statements taken as a whole is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the Group’s position and performance, business model and strategy, is 
materially inconsistent with our knowledge obtained in the audit;

•  Audit Committee reporting – the section describing the work of the Audit Committee does not appropriately 

address matters communicated by us to the Audit Committee; or

•  Directors’ statement of compliance with the UK Corporate Governance Code – the parts of the directors’ 
statement required under the Listing Rules relating to the company’s compliance with the UK Corporate 
Governance Code containing provisions specified for review by the auditor in accordance with Listing Rule 
9.8.10R(2) do not properly disclose a departure from a relevant provision of the UK Corporate Governance Code.

Responsibilities of directors

As explained more fully in the directors’ responsibilities statement, the directors are responsible for the preparation of the Financial 
Statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is 
necessary to enable the preparation of Financial Statements that are free from material misstatement, whether due to fraud or error.

In preparing the Financial Statements, the directors are responsible for assessing the Group's and the parent company’s ability 
to continue as a going concern, disclosing as applicable, matters related to going concern and using the going concern basis of 
accounting unless the directors either intend to liquidate the Group or the parent company or to cease operations, or have no realistic 
alternative but to do so.

Auditor’s responsibilities for the audit of the Financial Statements 

Our objectives are to obtain reasonable assurance about whether the Financial Statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a 
high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of these Financial Statements.

Details of the extent to which the audit was considered capable of detecting irregularities, including fraud are set out below.

A further description of our responsibilities for the audit of the Financial Statements is located on the FRC’s website at: www.frc.org.uk/
auditorsresponsibilities. This description forms part of our auditor’s report.

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to the Members of Admiral Group plc

Extent to which the audit was considered capable of detecting irregularities, including fraud

We identify and assess the risks of material misstatement of the Financial Statements, whether due to fraud or error, and then design 
and perform audit procedures responsive to those risks, including obtaining audit evidence that is sufficient and appropriate to 
provide a basis for our opinion.

Identifying and assessing potential risks related to irregularities

In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws 
and regulations, our procedures included the following:

•  enquiring of management, internal audit, and the Audit Committee, including obtaining and reviewing supporting documentation, 

concerning the Group's policies and procedures relating to:

–  identifying, evaluating and complying with laws and regulations and whether they were aware of any instances of 

non-compliance;

–  detecting and responding to the risks of fraud and whether they have knowledge of any actual, suspected or alleged fraud;

–  the internal controls established to mitigate risks related to fraud or non-compliance with laws and regulations;

•  discussing among the engagement team including significant component audit teams and involving relevant internal specialists, 

including actuarial, tax and IT specialists regarding how and where fraud might occur in the Financial Statements and any potential 
indicators of fraud. As part of this discussion, we identified potential for fraud in the following areas:

–  valuation of gross insurance claims reserves for UK Car Insurance;

–  valuation of projected excess of loss reinsurance recoveries for UK Car Insurance; and

–  valuation of investment in subsidiaries (Admiral Group plc parent company only). 

•  obtaining an understanding of the legal and regulatory frameworks that the Group operates in, focusing on those laws and 
regulations that had a direct effect on the Financial Statements or that had a fundamental effect on the operations of the 
Group. The key laws and regulations we considered in this context included the UK Companies Act, Listing Rules, and relevant tax 
legislation. In addition, compliance with terms of the Group’s regulatory capital requirements were fundamental to the assessment 
of the Group’s ability to continue as a going concern.

Audit response to risks identified

As a result of performing the above, we identified the valuation of gross insurance claims reserves and valuation of projected excess of 
loss reinsurance recoveries as key audit matters. The key audit matters section of our report explains the matters in more detail and 
also describes the specific procedures we performed in response to those key audit matters. 

In addition to the above, our procedures to respond to risks identified included the following:

•  reviewing the financial statement disclosures and testing to supporting documentation to assess compliance with relevant laws and 

regulations discussed above;

•  enquiring of management, the Audit Committee and in-house legal counsel concerning actual and potential litigation and claims;

•  performing analytical procedures to identify any unusual or unexpected relationships that may indicate risks of material 

misstatement due to fraud;

•  reading minutes of meetings of those charged with governance, reviewing internal audit reports and reviewing correspondence 

with HMRC, the Financial Conduct Authority and the Prudential Regulation Authority; and

• 

in addressing the risk of fraud through management override of controls, testing the appropriateness of journal entries and other 
adjustments; assessing whether the judgements made in making accounting estimates are indicative of a potential bias; and 
evaluating the business rationale of any significant transactions that are unusual or outside the normal course of business.

We also communicated relevant identified laws and regulations and potential fraud risks to all engagement team members including 
internal specialists and significant component audit teams, and remained alert to any indications of fraud or non-compliance with laws 
and regulations throughout the audit.

138

Admiral Group plc · Annual Report and Accounts 2019

Report on other legal and regulatory requirements

Opinions on other matters prescribed by the Companies Act 2006

In our opinion the part of the directors’ remuneration report to be audited has been properly prepared in accordance with the 
Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the strategic report and the directors’ report for the financial year for which the Financial Statements are 

prepared is consistent with the Financial Statements; and

•  the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.

In the light of the knowledge and understanding of the Group and of the parent company and their environment obtained in the 
course of the audit, we have not identified any material misstatements in the strategic report or the directors’ report.

Matters on which we are required to report by exception

Adequacy of explanations received and accounting records 
Under the Companies Act 2006 we are required to report to you if, in our opinion:

•  we have not received all the information and explanations we require for our audit; or

•  adequate accounting records have not been kept by the parent company, or returns adequate for our 

audit have not been received from branches not visited by us; or

• 

the parent company financial statements are not in agreement with the accounting records and returns.

We have nothing to  
report in respect of  
these matters.

Directors’ remuneration 
Under the Companies Act 2006 we are also required to report if in our opinion certain disclosures of directors’ 
remuneration have not been made or the part of the directors’ remuneration report to be audited is not in 
agreement with the accounting records and returns.

We have nothing to 
report in respect of  
these matters.

Other matters

Auditor tenure

Following the recommendation of the Audit Committee, we were appointed by shareholders’ approval at the Annual General Meeting 
on 28 April 2016 to audit the Financial Statements for the year ending 31 December 2016 and subsequent financial periods. The period 
of total uninterrupted engagement including previous renewals and reappointments of the firm is four years, covering the years 
ending 31 December 2016 to 31 December 2019.

Consistency of the audit report with the additional report to the Audit Committee

Our audit opinion is consistent with the additional report to the Audit Committee we are required to provide in accordance with 
ISAs (UK).

Use of our report

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the company’s members those matters we are required to state to 
them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility 
to anyone other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we 
have formed.

Mark McQueen (Senior statutory auditor)

For and on behalf of Deloitte LLP

Statutory Auditor 
London, United Kingdom

4 March 2020

Admiral Group plc · Annual Report and Accounts 2019

139

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationConsolidated Income Statement
For the year ended 31 December 2019

Insurance premium revenue

Insurance premium ceded to reinsurers

Net insurance premium revenue

Other revenue

Profit commission

Interest income

Interest expense

Net interest income from loans

Investment return

Net revenue

Insurance claims and claims handling expenses

Insurance claims and claims handling expenses recoverable from reinsurers

Net insurance claims

Operating expenses and share scheme charges

Operating expenses and share scheme charges recoverable from co- and reinsurers

Net operating expenses and share scheme charges

Total expenses

Operating profit

Finance costs

Finance costs recoverable from co- and reinsurers

Net finance costs

Profit before tax

Taxation expense

Profit after tax

Profit after tax attributable to:

Equity holders of the parent

Non-controlling interests (NCI)

Earnings per share

Basic 

Diluted

Dividends declared and paid (total)

Dividends declared and paid (per share)

140

Admiral Group plc · Annual Report and Accounts 2019

Year ended

31 December 
 2019 
£m

31 December  
2018 
£m

Note

2,198.4

2,079.6

(1,489.0)

(1,407.8)

5

8

5

7

7

6

5

 5

9

9

6

6

10

12

12

12

12

709.4

469.9

114.9

30.8

(6.3)

24.5

35.3

671.8

449.2

93.2

15.0

(3.6)

11.4

36.0

1,354.0

1,261.6

(1,568.1)

(1,513.8)

1,208.8

1,163.7

(359.3)

(900.7)

441.2

(459.5)

(818.8)

535.2

(14.6)

2.0

(12.6)

522.6

(94.2)

428.4

432.4

(4.0)

428.4

148.3p

148.0p

367.8

129.0p

(350.1)

(842.8)

418.8

(424.0)

(774.1)

487.5

(11.3)

–

(11.3)

476.2

(85.7)

390.5

395.1

(4.6)

390.5

137.1p

136.8p

332.7

118.0p

Consolidated Statement of Comprehensive Income 
For the year ended 31 December 2019

Profit for the period

Other comprehensive income

Items that are or may be reclassified to profit or loss

Movements in fair value reserve

Deferred tax charge in relation to movement in fair value reserve

Exchange differences on translation of foreign operations

Movement in hedging reserve

Other comprehensive income for the period, net of income tax

Total comprehensive income for the period

Total comprehensive income for the period attributable to:

Equity holders of the parent

Non-controlling interests

Year ended

31 December 
 2019 
£m

 31 December  
2018 
£m

428.4

390.5

34.6

(1.5)

(8.9)

(0.9)

23.3

451.7

456.1

(4.4)

451.7

(24.0)

0.7

2.2

(0.3)

(21.4)

369.1

373.7

(4.6)

369.1

Admiral Group plc · Annual Report and Accounts 2019

141

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationConsolidated Statement of Financial Position 
As at 31 December 2019

ASSETS

Property and equipment

Intangible assets

Deferred income tax

Reinsurance assets

Insurance and other receivables

Loans and advances to customers

Financial investments

Cash and cash equivalents

Total assets

EQUITY

Share capital

Share premium account

Other reserves

Retained earnings

Total equity attributable to equity holders of the parent

Non-controlling interests

Total equity

LIABILITIES 

Insurance contract liabilities

Subordinated and other financial liabilities

Trade and other payables

Lease liabilities

Deferred income tax

Current tax liabilities

Total liabilities

Total equity and total liabilities 

As at

31 December
 2019
£m

31 December 
2018
£m

Note

11

11

10

5

6

7

6

6

12

12

5

6

6, 11

6

10

10

154.4

160.3

–

2,071.7

1,227.7

455.1

3,234.5

281.7

7,585.4

0.3

13.1

55.1

840.9

909.4

9.2

918.6

3,975.0

530.1

1,975.9

137.1

0.4

48.3

6,666.8

7,585.4

28.1

162.0

0.2

1,883.5

1,082.0

300.2

2,969.7

376.8

6,802.5

0.3

13.1

31.4

713.5

758.3

12.8

771.1

3,736.4

444.2

1,801.5

–

–

49.3

6,031.4

6,802.5

The accompanying notes form part of these Financial Statements.

These Financial Statements were approved by the Board of Directors on 4 March 2020 and were signed on its behalf by:

Geraint Jones

Chief Financial Officer

Admiral Group plc

142

Admiral Group plc · Annual Report and Accounts 2019

Consolidated Cash Flow Statement 
For the year ended 31 December 2019

Profit after tax

Adjustments for non-cash items:

– Depreciation of property, plant and equipment and right-of-use assets

– Amortisation and impairment of intangible assets

– Movement in provision for loans and advances to customers

– Share scheme charges

– Accrued interest income from loans and advances to customers

– Investment return 

– Finance costs, including unwinding of discounts on lease liabilities

– Taxation expense

Change in gross insurance contract liabilities 

Change in reinsurance assets

Change in insurance and other receivables

Change in gross loans and advances to customers

Change in trade and other payables, including tax and social security

Cash flows from operating activities, before movements in investments

Purchases of financial instruments

Proceeds on disposal/maturity of financial instruments

Interest and investment income received

Cash flows from operating activities, net of movements in investments

Taxation payments

Net cash flow from operating activities

Cash flows from investing activities:

Purchases of property, equipment and software

Net cash used in investing activities

Cash flows from financing activities:

Non-controlling interest capital contribution

Proceeds on issue of loan backed securities

(Repayment)/proceeds from other financial liabilities

Finance costs paid, including interest expense paid on funding for loans

Repayment of lease liabilities

Equity dividends paid

Net cash used in financing activities

Net (decrease) / increase in cash and cash equivalents 

Cash and cash equivalents at 1 January

Effects of changes in foreign exchange rates

Cash and cash equivalents at end of period

Year ended

31 December
 2019
£m

31 December 
2018
£m

Note

428.4

390.5

11

11

7

9

6

10

5

5

6, 11

7

11

6

11

12

6

23.8

18.7

13.8

53.4

(0.6)

(35.3)

12.6

94.2

238.6

(188.2)

(147.0)

(168.7)

174.4

518.1

12.0

15.5

8.9

49.8

(1.4)

(36.0)

14.9

85.7

422.5

(245.9)

(145.0)

(242.9)

159.9

488.5

(2,048.2)

(1,830.2)

1,847.9

1,573.4

11.6

329.4

(92.8)

236.6

(33.6)

(33.6)

1.6

136.2

(50.3)

(14.0)

(10.6)

(367.8)

(304.9)

(101.9)

376.8

6.8

281.7

8.0

239.7

(55.6)

184.1

(23.9)

(23.9)

19.3

168.3

51.9

(14.1)

–

(332.7)

(107.3)

52.9

326.8

(2.9)

376.8

Admiral Group plc · Annual Report and Accounts 2019

143

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationConsolidated Statement of Changes in Equity
For the year ended 31 December 2019

Attributable to the owners of the Company

Share 
capital
£m

Share 
premium 
account
£m

Fair value
 reserve
£m

Hedging 
reserve
£m

Foreign 
exchange 
reserve
£m

Retained 
profit 
and loss
£m

Non-
controlling 
interests
£m

Total 
equity
£m

Total
£m

16.0

580.3

646.1

9.7

655.8

At 1 January 2018

Initial application of IFRS 9

Adjusted balance at 1 January 2018

Profit/(loss) for the period

Other comprehensive income

Movements in fair value reserve

Deferred tax charge in relation to  
movement in fair value reserve

Movement in hedging reserve

Currency translation differences

Total comprehensive income for the period

Transactions with equity holders

Dividends

Share scheme credit

Deferred tax credit on share scheme credit

Changes in ownership interests without a 
change in control

Total transactions with equity holders

As at 31 December 2018

Balance at 1 January 2019

Profit/(loss) for the period

Other comprehensive income

Movements in fair value reserve

Deferred tax charge in relation to  
movement in fair value reserve

Movement in hedging reserve

Currency translation differences

Total comprehensive income for the period

Transactions with equity holders

Dividends

Share scheme credit

Deferred tax credit on share scheme credit

Contributions by NCIs

Changes in ownership interests  
without a change in control

Total transactions with equity holders

0.3

–

0.3

13.1

–

13.1

– 

– 

– 

–

– 

–

–

–

–

–

–

– 

– 

– 

–

– 

– 

–

–

–

–

–

0.3

0.3

13.1

13.1

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

36.4

0.4

36.8

–

(24.0)

0.7

–

–

– 

–

–

– 

– 

– 

(0.3)

– 

(23.3)

(0.3)

–

–

–

–

–

13.5

13.5

–

34.6

(1.5)

–

–

– 

– 

– 

– 

– 

–

–

–

(0.9)

–

33.1

(0.9)

–

–

–

–

–

–

–

–

–

–

–

–

–

16.0

– 

– 

– 

–

2.2

2.2

–

–

–

–

–

–

–

–

–

(8.5)

(8.5)

–

–

–

–

–

–

(0.4) 

–

–

–

579.9

395.1

646.1

395.1

9.7

655.8

(4.6) 390.5

– 

– 

–

– 

(24.0)

0.7

(0.3)

2.2

–

–

–

–

(24.0)

0.7

(0.3)

2.2

395.1

373.7

(4.6) 369.1

(332.7)

(332.7)

(0.4) (333.1)

56.7

3.3

56.7

3.3

–

–

56.7

3.3

11.2

11.2

8.1

19.3

(261.5)

(261.5)

7.7 (253.8)

713.5

713.5

432.4

758.3

758.3

432.4

12.8 771.1

12.8 771.1

(4.0) 428.4

–

–

–

–

34.6

(1.5)

(0.9)

(8.5)

–

–

–

34.6

(1.5)

(0.9)

(0.4)

(8.9)

432.4

456.1

(4.4) 451.7

(367.8)

(367.8)

– (367.8)

58.8

58.8

3.2

–

0.8

3.2

–

0.8

–

–

2.2

58.8

3.2

2.2

(1.4)

(0.6)

(305.0)

(305.0)

0.8 (304.2)

(0.3)

(0.3)

18.2

18.2

As at 31 December 2019

0.3

13.1

46.6

(1.2)

9.7

840.9

909.4

9.2

918.6

144

Admiral Group plc · Annual Report and Accounts 2019

Notes to the Financial Statements
For the year ended 31 December 2019

1. General information

Admiral Group plc is a company incorporated in England and Wales. Its registered office is at Tŷ Admiral, David Street, Cardiff, CF10 2EH 
and its shares are listed on the London Stock Exchange. 

The consolidated Financial Statements have been prepared and approved by the Directors in accordance with International Financial 
Reporting Standards (IFRS) as adopted by the European Union (EU). The Company has elected to prepare its Parent Company Financial 
Statements in accordance with Financial Reporting Standard 101 Reduced Disclosure Framework (FRS 101).

2. Basis of preparation

The accounts have been prepared on a going concern basis. In considering this requirement, the Directors have taken into account the 
following:

•  The Group’s projections for the next 12 months and beyond, in particular the profit forecasts, regulatory capital surpluses and levels 

and sources of liquidity.

•  The risks included on the Group’s risk register that could impact on the Group’s financial performance, levels of liquidity and 

solvency over the next 12 months. This includes consideration of the principal risks and uncertainties and how these are managed 
and mitigated, as disclosed on pages 66 to 73 of the Annual Report.

•  The risks on the Group’s risk register that could be a threat to the Group’s business model and capital adequacy.

The Group’s business activities, together with the factors likely to affect its future development, performance and position are set out 
in the Strategic Report. The Strategic Report also includes the Group’s principal risks and uncertainties. In addition, the Governance 
report includes the Directors’ statement on the viability of the Group over a three year period.

Following consideration of the above, the Directors have a reasonable expectation that the Group has adequate resources to 
continue in operation for the foreseeable future, a period not less than 12 months from the date of this report, and that it is therefore 
appropriate to adopt the going concern basis in preparing the Financial Statements. 

Further information regarding the Company’s business activities, together with the factors likely to affect its future development, 
performance and position, is set out in the Strategic Report. Further information regarding the financial position of the Company, 
its cash flows, liquidity position and borrowing facilities are also described in the Strategic Report. In addition, notes 6 and 12 to the 
Financial Statements include the Company’s objectives, policies and processes for managing its capital; its financial risk management 
objectives; details of its financial instruments; and its exposures to credit risk and liquidity risk.

The accounting policies set out in the notes to the Financial Statements have, unless otherwise stated, been applied consistently to all 
periods presented in these Group Financial Statements. 

The Financial Statements are prepared on the historical cost basis, except for the revaluation of financial assets classified as fair 
value through profit or loss or as fair value through other comprehensive income. The Group and Company Financial Statements are 
presented in pounds sterling, rounded to the nearest £0.1 million.

Subsidiaries are entities controlled by the Group. The Group controls an entity when it is exposed to, or has rights to, variable returns 
from its involvement with the entity and has the ability to affect those returns through its power over the entity. In assessing control, 
the Group takes into consideration potential voting rights that are currently exercisable. The acquisition date is the date on which 
control is transferred to the acquirer. The Financial Statements of subsidiaries are included in the consolidated Financial Statements 
from the date that control commences until the date that control ceases. Losses applicable to the non-controlling interests in a 
subsidiary are allocated to the non-controlling interests even if doing so causes the non-controlling interests to have a deficit balance.

The Group has securitised certain loans and advances to customers by the transfer of the loans to a special purpose entity (“SPE”) 
controlled by the Group. The securitisation enables a subsequent issuance of debt by the SPE to investors who gain the security of the 
underlying assets as collateral. The SPE is fully consolidated into the Group Financial Statements under IFRS 10, as the Group controls 
the entity in line with the above definition.

The preparation of Financial Statements in conformity with adopted IFRS requires management to make judgements, estimates and 
assumptions that affect the application of policies and reported amounts of assets and liabilities, income and expenses. The estimates 
and associated assumptions are based on historical experience and various other factors that are believed to be reasonable under the 
circumstances, the results of which form the basis of making the judgements about carrying values of assets and liabilities that are 
not readily apparent from other sources. 

Admiral Group plc · Annual Report and Accounts 2019

145

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

2. Basis of preparation continued

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in 
the year in which the estimate is reviewed. To the extent that a change in an accounting estimate gives rise to changes in assets and 
liabilities, it is recognised by adjusting the carrying amount of the related asset or liability in the period of the change. 

Adoption of new and revised standards

The Group has adopted the following IFRSs and interpretations during the year, which have been issued and endorsed by the EU:

• 

• 

IFRS 16 “Leases”;

Interest Rate Benchmark Reform (Amendments to IFRS 9, IAS 39 and IFRS 7);

•  Annual Improvements to IFRS Standards 2015 – 2017 Cycle;

•  Amendments to IAS 28: Long-term Interests in Associates and Joint Ventures.

Other than the impact of IFRS 16 and the Amendments to IFRS 9 and IFRS 7 in respect of interest rate benchmark reform, further 
detail of which is provided below, the application of these amendments has not had a material impact on the Group’s results, financial 
position and cashflows.

IFRS 16

During the year the Group has adopted IFRS 16 Leases with a date of initial application of 1 January 2019. 

IFRS 16 introduced a single, on-balance sheet accounting model for lessees. As a result, the Group, as a lessee, has recognised right-of-
use assets representing its right to use the underlying assets and lease liabilities representing its obligations to make lease payments.

As permitted by the transitional provisions of IFRS 16 the Group has elected to use the modified retrospective approach, and as such 
has not restated prior year comparatives (which are presented, as previously reported, under IAS 17 and related interpretations).

The adjustments arising from transition are recognised in the opening balance sheet on 1 January 2019 and are set out below along 
with details of the changes in accounting policies relating to IFRS 16 as applied in the period. 

a)  Definition of a lease and practical expedients applied

Previously, the Group determined at contract inception whether an arrangement was or contained a lease under IFRIC 4 Determining 
Whether an Arrangement contains a Lease. The Group now assesses whether a contract is or contains a lease based on the new definition 
of a lease, which under IFRS 16 is where a contract conveys a right to control the use of an identified asset for a period of time in 
exchange for consideration. 

The Group has also used the following practical expedients permitted by the standard:

•  the use of a single discount rate for a portfolio of leases with reasonably similar characteristics;

•  the use of hindsight in determining the lease term where the contract contains options to extend or terminate the lease;

•  the exclusion of initial direct costs for the measurement of the right-of-use assets at the date of initial application.

b) 

Impact of transition

On adoption of IFRS 16, the Group recognised additional right-of-use assets, and additional lease liabilities in relation to leases which 
were previously classified as ‘operating leases’ under IAS 17 Leases. The liabilities were measured at the present value of the remaining 
lease payments, discounted using the Group’s incremental borrowing rate as of 1 January 2019. The weighted average incremental 
borrowing rate (discount rate) applied is 2.4%.

146

Admiral Group plc · Annual Report and Accounts 2019

A reconciliation of the Group’s lease liabilities to the operating lease commitment at 31 December 2018 as disclosed in the Group’s 
consolidated Financial Statements is shown below.

Operating lease commitments disclosed as at 31 December 2018

Impact of extension options exercised before the date of initial application*1

Impact of changes in relation to IFRS 16 treatment*1

Adjusted operating lease commitments under IFRS 16

Impact of discount at the date of initial application

Lease liability recognised at 1 January 2019

Current

Non-current

2019
£m

185.9

12.7

(24.0)

174.6

(25.4)

149.2

10.5

138.7

*1 

 Following a review of lease extension options and variable lease payments during the IFRS 16 transition process, the operating lease commitments disclosed as at 
31 December 2018 have been amended to reflect the impact of a different treatment of inflation and VAT within lease agreements, and lease extensions that had occurred 
before the transition date but were not previously disclosed. 

The associated right-of-use assets have been measured retrospectively, at an amount equal to the lease liability, adjusted by the amount 
of any prepaid or accrued payments relating to that lease recognised in the statement of financial position as at 31 December 2018. There 
were no onerous lease contracts that would have required an adjustment to the right-of-use assets at the date of initial application. 

All right-of-use assets relate to property leases held by the Group.

The following adjustment was recognised on the date of initial application: 

ROU Lease Assets

Trade and other payables – invoice accrual

Trade and other payables – rent free accrual

Lease Liability

For the Group’s accounting policy in relation to right-of-use assets and lease liabilities, see notes 6 and 11.

1 January 2019
£m

136.7

1.1

11.4

(149.2)

Admiral Group plc · Annual Report and Accounts 2019

147

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

2. Basis of preparation continued

Interest Rate Benchmark Reform (Amendments to IFRS 9, IAS 39 and IFRS 7)

In September 2019, the IASB issued Interest Rate Benchmark Reform – Amendments to IFRS 9, IAS 39 and IFRS 7. These amendments 
modify specific hedge accounting requirements to allow hedge accounting to continue for affected hedges during the period of 
uncertainty before the hedged items or hedging instruments affected by the current interest rate benchmarks are amended as a 
result of the on-going interest rate benchmark reforms.

The amendments are relevant to the Group given that it hedges and applies hedge accounting to its benchmark interest rate exposure.

The application of the amendments impact the Group’s accounting in the following way:

•  The Group has floating rate debt, linked to GBP LIBOR, which it hedges using interest rate swaps. The amendments permit 

continuation of hedge accounting even though there is uncertainty about the timing and amount of the hedged cash flows due  
to the interest rate benchmark reforms.

•  The Group will retain the cumulative gain or loss in the cash flow hedge reserve for designated cash flow hedges that are subject to 
benchmark interest rate reforms even though there is uncertainty arising from the interest rate benchmark reform with respect to 
the timing and amount of the cash flows of the hedged items. Should the Group consider the hedged future cash flows are no longer 
expected to occur due to reasons other than interest rate benchmark reforms, the cumulative gain or loss will be immediately 
reclassified to profit or loss.

The Group has chosen to early apply the amendments to IFRS 9 for the reporting period ending 31 December 2019, which are 
mandatory for annual reporting periods beginning on or after 1 January 2020. Adopting these amendments allows the Group to 
continue hedge accounting during the period of uncertainty arising from interest rate benchmark reforms.

See note 6i for further details.

Standards endorsed but not yet effective

As at 31 December 2019, the following amendments to standards had been endorsed by the EU but are not yet effective:

•  Amendments to IAS 1 and IAS 8: “Definition of Material”;

•  Amendments to references to the Conceptual Framework in IFRS Standards.

No significant impact is expected as a result of adopting the above amendments.

Standards yet to be endorsed by the EU

There are a number of standards, amendments to standards and interpretations that were issued by 31 December 2019 but have 
either yet to be endorsed by the EU, or were endorsed shortly after the year end. The following IFRSs have been issued but have not 
been applied by the Group in these Financial Statements:

• 

IFRS 17 Insurance Contracts;

•  Amendments to IFRS 3 “Business Combinations”.

IFRS 17 – Insurance contracts

IFRS 17 Insurance Contracts was issued in May 2017, with a revised endorsement draft incorporating a number of proposed 
amendments issued in June 2019. The standard will replace IFRS 4, establishing new principles for the recognition, measurement, 
presentation and disclosure of Insurance contracts within the scope of the standard. The proposed IASB effective date in the revised 
exposure draft is 1 January 2022, requiring a transition balance sheet at 1 January 2021.

The Group continues to assess the impact of IFRS 17 on its results and financial position, taking into account the proposals in the 
revised exposure draft, along with any impacts of the other standards and amendments which have yet to be endorsed. 

148

Admiral Group plc · Annual Report and Accounts 2019

3. Critical accounting judgements and key sources of estimation uncertainty

In applying the Group’s accounting policies as described in the notes to the Financial Statements, the directors are required to make 
judgements (other than those involving estimations) that have a significant impact on the amounts recognised and to make estimates 
and assumptions about the carrying amounts of assets and liabilities that are not readily apparent from other sources. The estimates 
and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results 
may differ from these estimates. 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the 
period in which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods if the 
revision affects both current and future periods. 

Critical accounting judgements

The following are the critical judgements, apart from those involving estimations (which are presented separately below), that the 
directors have made in the process of applying the Group’s accounting policies and that have the most significant effect on the 
amounts recognised in Financial Statements.

•  Classification of the Group’s contracts with reinsurers as reinsurance contracts:

A contract is required to transfer significant insurance risk in order to be classified as such. Management reviews all terms and 
conditions of each such insurance and reinsurance contract in order to be able to make this judgement. In particular, all reinsurance 
contracts (both excess of loss and quota share contracts) held by the Group have been assessed and it has been concluded that all 
contracts transfer significant insurance risk and have therefore been classified and accounted for as reinsurance contracts within 
these Financial Statements. 

•  Consolidation of the Group’s special purpose entity (“SPE”)

During 2018 the Group set up an SPE in relation to the Admiral Loans business, whereby the Group securitises certain loans by the 
transfer of the loans to the SPE. The securitisation enables a subsequent issue of debt by the SPE to investors who gain the security of 
the underlying assets as collateral. 

The accounting treatment of the SPE has been assessed and it has been concluded that it should be fully consolidated into the Group’s 
Financial Statements under IFRS 10. This is due to the fact that despite not having legal ownership, the Group has control of the SPE, 
being exposed to the returns and having the ability to affect those returns through its power over the SPE.

The SPE has therefore been fully consolidated into the Group’s Financial Statements.

There are two further significant accounting estimates within the Financial Statements that also require management to apply 
judgement: 

•  Calculation of insurance claims provisions and reinsurance assets:

The Group’s reserving policy requires management to set provisions for outstanding claims for the purpose of the Financial 
Statements, above the projected best estimate outcome to allow for unforeseen adverse claims development. In the application of 
this policy, Management applies judgement in:

 –  calculating the best estimate of the gross ultimate total cost of settling claims that have been incurred prior to the balance 

sheet date; 

 – calculating the best estimate of the non-proportional excess of loss reinsurance recoveries relating to outstanding claims; and

 – determining where, above the projected best estimate outcomes of gross outstanding claims and reinsurance recoveries, the 

insurance claims provisions should sit in line with the Group’s reserving methodology.

Admiral Group plc · Annual Report and Accounts 2019

149

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

3. Critical accounting judgements and key sources of estimation uncertainty continued

Refer to the section on estimation techniques below, and the analysis of Insurance risk in note 5 to the Financial Statements for 
further detail on the development of the Group’s reserving methodology applied during the period and the calculation of the 
projected best estimate outcome. 

•  Calculation of expected credit loss provision

The Group is required to calculate an expected credit loss (‘ECL’) allowance in respect of the carrying value of the Admiral Loans book 
in line with the requirements of IFRS 9. Due to the increase in the size of the loan book the calculation of the ECL is deemed to be a 
critical accounting judgement and includes key sources of estimation uncertainty. Management applies judgement in:

 – Determining the appropriate modelling solution for measuring the ECL;

 – Calibrating and selecting appropriate assumptions;

 – Setting the criteria for what constitutes a significant increase in credit risk; and

 – Identification of key scenarios to include and determining the credit loss in these instances.

Refer to the section on estimation techniques below, and the analysis in note 7 to the Financial Statements for further detail on the 
Group’s ECL methodology applied in the period.

Key sources of estimation uncertainty

•  Calculation of insurance claims provisions and reinsurance assets:

Estimation techniques are used in the calculation of the provisions for claims outstanding, which represent a projection of the 
ultimate estimated total cost of settling claims that have been incurred prior to the balance sheet date and remain unsettled at the 
balance sheet date, along with a margin to allow for unforeseen adverse claims development. 

The primary areas of estimation uncertainty are as follows:

Calculation of gross best estimate claims provisions

The key area where estimation techniques are used is in the ultimate projected cost of reported claims, which includes the emergence 
of claims that occurred prior to the balance sheet date, but had not been reported at that date.

Independent actuarial advisors project the best estimate claims reserves using a variety of different recognised actuarial projection 
techniques (for example incurred and paid chain ladders, and initial expected assumptions) to allow an actuarial assessment of their 
potential outcome. This includes an allowance for unreported claims. 

Claims are segmented into groups with similar characteristics and which are expected to develop and behave similarly, for example 
bodily injury (attritional and large) and damage claims, with specific projection methods selected for each head of damage. Key 
sources of estimation uncertainty arise from both the selection of the projection methods and the assumptions made in setting claims 
provisions through the review of historical development of underlying case reserve estimates, overlaid with emerging market trends. 

Allowance is made for changes or uncertainties which may result future claim cost inflation to deviate from historic trends. These 
uncertainties include:

•  Changes in frequency of bodily injury claims;

 – The effect of inflation on the average cost of bodily injury and damage claims;

 – The likelihood of bodily injury claims settling as Periodic Payment Orders;

 – Changes in the regulatory or legal environment that lead to changes in awards for bodily injury claims and associated legal costs; 

and 

 – Changes to underlying process and methodologies employed in setting case reserve estimates.

Implicit assumptions in the actuarial projections include average cost per claim and average claim numbers by accident year, future 
rates of claims inflation and loss ratios by accident year and underwriting year. These metrics are reviewed and challenged as part of 
the process for making allowance for the uncertainties noted. 

150

Admiral Group plc · Annual Report and Accounts 2019

Calculation of excess of loss reinsurance recoveries

The Group uses excess of loss reinsurance in order to mitigate the impact of large claims. The reinsurance is non-proportional and 
recoveries are made on individual claims above the relevant thresholds. 

As for the underlying gross claims, independent actuarial advisors project the best estimate excess of loss reinsurance recoveries 
using a variety of actuarial projection techniques that focus on both the ultimate frequency of reported recoveries and the average 
size of the recovery. 

Key sources of estimation uncertainty arise from both the selection of the projection methods and the assumptions made in calculating 
the recoveries through the review of historical development of underlying case reserve estimates, overlaid with emerging market trends.

The most significant element of the estimation relates to large bodily injury claims. The key assumption in the calculation of excess 
of loss recoveries relates to the numbers of large claims in the Group’s core UK Motor insurance business that will attract recoveries, 
where the high retention means that a small number of additional large claims would potentially result in a material increase in the 
excess of loss recoveries.

Calculation of the margin held for adverse development 

A wide range of factors inform management’s recommendation in setting the margin held above actuarial best estimates, which is 
subject to approval from the Group’s Reserving and Audit Committees, including:

 – Reserve KPIs such as the level of margin as a percentage of the ultimate reserve; 

 – Results of stress testing of key assumptions underpinning key actuarial assumptions within best estimate reserves;

 – A review of a number of individual and aggregated reserve scenarios which may result in future adverse variance to the ultimate 

best estimate reserve; and

 – Qualitative assessment of the level of uncertainty and volatility within the reserves and the change in that assessment compared 

to previous periods. 

In addition, for the Group’s core UK Car Insurance business, the Group’s internal reserve risk distribution is used to determine the 
approximate confidence level of the recommended booked reserve position which enables comparison of the reserve strength to 
previous periods and demonstration of the compliance with IFRS 4. 

For further detail on objectives, policies and procedures for managing insurance risk, refer to note 5 of the Financial Statements.

Future changes in claims reserves also impact profit commission income, as the measurement of this income is dependent on the loss 
ratio booked in the Financial Statements, and cash receivable is dependent on actuarial projections of ultimate loss ratios.

•  Calculation of expected credit loss provision

The key areas of estimation uncertainty are in the calculation of the Probability of Default (PD) in the base scenario for stage 1 and 2 
assets, and the determination, impact assessment and weighting of the forward-looking scenarios. 

Note 7 provides detail of the methodology the group has used in the period.

•  Recognition of deferred tax assets relating to unused tax losses 

Management is required to determine the probability of an entity generating future taxable profits against which to utilise 
accumulated losses in determining the recognition and measurement of deferred tax assets. In making this estimation, management 
makes an assessment of the reliability of approved business plan projections using both qualitative and quantitative factors including 
the age and status of the business, the Group’s previous experience in similar markets, historic performance against business plans 
and the application of a number of stress and sensitivity tests to the projections. 

Admiral Group plc · Annual Report and Accounts 2019

151

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

4. Group consolidation and operating segments

4a. Accounting policies

(i) Group consolidation

The consolidated Financial Statements comprise the results and balances of the Company and all entities controlled by the Company, 
being its subsidiaries and SPE (together referred to as the Group), for the year ended 31 December 2019 and comparative figures for 
the year ended 31 December 2018. The Financial Statements of the Company’s subsidiaries and its SPE are consolidated in the Group 
Financial Statements. 

The Company controls 100% of the voting share capital of all its principal subsidiaries, except Admiral Law Limited, BDE Law Limited 
(indirect holding), Inspop USA LLC, comparenow.com Insurance Agency LLC (indirect holding), Rastreator.com Limited, Rastreator 
Comparador Correduria De Seguros S.L.U (indirect holding), Preminen Price Comparison Holdings Limited and the indirect holdings in 
Preminen Dragon Price Comparison Limited, Preminen Mexico Sociedad Anonima de Capital Variable, Preminen Online Fiyat Karşılaştırma 
Hizmetleri Anonim Şirketi, Preminen Sigorta Brokerlik Anonim Şirketi and Preminen Price Comparison India Private Limited.

The SPE is fully consolidated into the Group Financial Statements under IFRS 10, whereby the Group has control over the SPE.

The Parent Company Financial Statements present information about the Company as a separate entity and not about its Group. 
In accordance with IAS 24, transactions or balances between Group companies that have been eliminated on consolidation are not 
reported as related party transactions in the consolidated Financial Statements.

(ii) Foreign currency translation

Items included in the financial records of each of the Group’s entities are measured using the currency of the primary economic 
environment in which the entity operates (‘the functional currency’). The consolidated Financial Statements are presented in pounds 
sterling, the Group’s presentational currency, rounded to the nearest £0.1 million. 

Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of the 
transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation at year 
end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in the income statement.

Non-monetary items measured at cost are translated at their historic rate and non-monetary items held at fair value are translated 
using the foreign exchange rate on the date that the fair value was established.

The Financial Statements of foreign operations whose functional currency is not pounds sterling are translated into the Group 
presentation currency (sterling) as follows:

•  Assets and liabilities for each balance sheet presented are translated at the closing rate at the date of that balance sheet.

• 

Income and expenses for each income statement are translated at average monthly exchange rates (unless this average is not 
a reasonable approximation of the cumulative effect of the rates prevailing on the transaction dates, in which case income and 
expenses are translated at the date of the transaction).

•  All resulting exchange differences are recognised in other comprehensive income and in a separate component of equity except to 

the extent that the translation differences are attributable to non-controlling interests.

On disposal of a foreign operation, the cumulative amount recognised in equity relating to that particular operation is recognised in 
the income statement.

152

Admiral Group plc · Annual Report and Accounts 2019

4b. Segment reporting

The Group has four reportable segments, as described below. These segments represent the principal split of business that is regularly 
reported to the Group’s Board of Directors, which is considered to be the Group’s chief operating decision maker in line with IFRS 8 
Operating Segments. 

UK Insurance

The segment consists of the underwriting of car insurance, van insurance, household insurance, travel insurance and other products 
that supplement these insurance policies within the UK. It also includes the generation of revenue from additional products and fees 
from underwriting insurance in the UK. The Directors consider the results of these activities to be reportable as one segment as the 
activities carried out in generating the revenue are not independent of each other and are performed as one business. This mirrors the 
approach taken in management reporting.

International Insurance

The segment consists of the underwriting of car and home insurance and the generation of revenue from additional products and fees 
from underwriting car and home insurance outside of the UK. It specifically covers the Group operations Admiral Seguros in Spain, 
ConTe in Italy, L’olivier-Assurance in France and Elephant Auto in the US. None of these operations are reportable on an individual basis, 
based on the threshold requirements in IFRS 8.

Comparison

The segment relates to the Group’s comparison businesses: Confused.com in the UK, Rastreator in Spain, LeLynx in France and 
Compare.com in the US. From 2019, the segment also includes the Preminen entities, which has a head office in Spain and operations 
in Turkey, Mexico and India (all of which were previously reported in the ‘Other’ segment), and Penguin Portals, the new intermediate 
holding company of Confused.com, LeLynx and Rastreator. 

Each of the comparison businesses are operating in individual geographical segments but are grouped into one reporting segment, as 
none of the operating segments individually meet the reporting segment threshold requirements of IFRS 8.

Other

The ‘Other’ segment is designed to be comprised of all other operating segments that do not meet the threshold requirements for 
individual reporting. It includes the Admiral Loans business and the Group’s commercial van insurance broker, Gladiator.

Taxes are not allocated across the segments and, as with the corporate activities, are included in the reconciliation to the consolidated 
income statement and consolidated statement of financial position.

Admiral Group plc · Annual Report and Accounts 2019

153

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

4. Group consolidation and operating segments continued

An analysis of the Group’s revenue and results for the year ended 31 December 2019, by reportable segment, is shown below. 
The accounting policies of the reportable segments are materially consistent with those presented in the notes to the Financial 
Statements for the Group.

Turnover*1

Net insurance premium revenue

Other Revenue and profit commission

Investment return

Net revenue

Net insurance claims

Expenses

Segment profit/(loss) before tax

Other central revenue and expenses, including share 
scheme charges

Investment and interest income

Finance costs*3

Consolidated profit before tax*4

Taxation expense

Consolidated profit after tax

Other segment items:

Year ended 31 December 2019

UK 
Insurance
£m

International 
Insurance
£m

Comparison
£m

2,635.0

533.2

407.6

30.4

971.2

(215.8)

(157.5)

597.9

623.6

176.2

22.5

1.5

200.2

(143.5)

(57.6)

(0.9)

171.6

–

171.6

–

171.6

–

(156.9)

14.7

Other
£m

33.3

–

24.2

–

24.2

–

(31.5)

(7.3)

Eliminations*2
£m

Total
£m

(19.4)

3,444.1

–

(16.6)

(2.8)

709.4

609.3

29.1

(19.4)

1,347.8

–

(359.3)

19.4

(384.1)

–

604.4

(76.6)

6.2

(11.4)

522.6

(94.2)

428.4

– Intangible and tangible asset additions

– Depreciation and amortisation

51.7

57.4

34.5

33.1

1.4

2.3

0.8

1.2

–

–

88.4

94.0

*1 

 Turnover is an Alternative Performance Measure presented before intra-group eliminations and consists of total premiums written (including co-insurers’ share) and Other 
revenue. Refer to the glossary and note 13 for further information. 

*2 

 Eliminations are in respect of the intra-group trading between the Group’s comparison and UK and International insurance entities and intra-group interest. 

*3 

*4 

 £1.2 million of IFRS 16 interest expense (being the Group’s net share of IFRS 16 interest expense) included within Finance Costs in the Income Statement has been 
reallocated to individual segments within expenses, in line with management segmental reporting.

 Profit before tax above of £522.6 million is presented on a statutory basis, being 100% of the result for each entity. This increases to Group’s share of profit before tax of 
£526.1 million. See note 13f for a reconciliation of the UK Insurance, International Insurance and Comparison turnover and profit before tax to the Strategic Report.

154

Admiral Group plc · Annual Report and Accounts 2019

Revenue and results for the corresponding reportable segments for the year ended 31 December 2018 are shown below. 

Turnover*1

Net insurance premium revenue

Other Revenue and profit commission

Investment return

Net revenue

Net insurance claims

Expenses

Segment profit/(loss) before tax

Other central revenue and expenses, including share 
scheme charges

Investment and interest income

Finance costs

Consolidated profit before tax*3

Taxation expense

Consolidated profit after tax

Other segment items:

Year ended 31 December 2018

UK 
Insurance
£m

International 
Insurance
£m

Comparison
£m

Other*4
£m

Eliminations*2
£m

Total
£m

2,575.7

523.9

389.5

32.3

945.7

(242.5)

(146.5)

556.7

538.7

147.9

18.6

1.3

167.8

(107.6)

(61.3)

(1.1)

151.0

–

151.0

–

151.0

–

17.5

–

13.3

–

13.3

–

(144.4)

6.6

(26.9)

(13.6)

(19.3)

3,263.6

–

(18.6)

(0.7)

671.8

553.8

32.9

(19.3)

1,258.5

–

19.3

(350.1)

(359.8)

–

548.6

(64.2)

3.1

(11.3)

476.2

(85.7)

390.5

– Intangible and tangible asset additions

– Depreciation and amortisation

43.0

49.7

29.8

26.4

2.0

1.1

2.2

0.8

–

–

77.0

78.0

*1 

 Turnover is an Alternative Performance Measure presented before intra-group eliminations and consists of total premiums written (including co-insurers’ share) and Other 
revenue. Refer to the glossary and note 13 for further information. 

*2  Eliminations are in respect of the intra-group trading between the Group’s comparison and UK and International insurance entities. 

*3 

*4 

 Profit before tax above of £476.2 million is presented on a statutory basis, being 100% of the result for each entity. This increases to Group’s share of profit before tax of 
£479.3 million. See note 13f for a reconciliation of the UK Insurance, International Insurance and Comparison turnover and profit before tax to the Strategic Report.

 “Other” in 2018 includes £2.5 million of expansion costs associated with the Preminen entities (included within “Other central revenue and expenses, including share scheme 
charges”). In 2019, the results of the Preminen operations have been included in the Comparison segment, as those operations have started to generate revenue in the 
period. The prior year segmental analysis has not been restated due to the amounts being immaterial.

Segment revenues

The UK and International Insurance reportable segments derive all insurance premium income from external policyholders. Revenue 
within these segments is not derived from an individual policyholder that represents 10% or more of the Group’s total revenue.

The total of Comparison revenues from transactions with other reportable segments is £19.4 million (2018: £19.3 million) which has 
been eliminated on consolidation. There are no other transactions between reportable segments.

Revenues from external customers for products and services are consistent with the split of reportable segment revenues.

Admiral Group plc · Annual Report and Accounts 2019

155

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

4. Group consolidation and operating segments continued

Information about geographical locations

All material revenues from external customers, and net assets attributed to a foreign country, are shown within the International 
Insurance reportable segment shown on the previous pages. The revenue and results of the international Comparison businesses, 
Rastreator, LeLynx, Compare.com and the Preminen entities are not yet material enough to be presented as a separate segment.

Segment assets and liabilities

The identifiable segment assets and liabilities at 31 December 2019 are as follows:

Reportable segment assets

Reportable segment liabilities

Reportable segment net assets

Unallocated assets and liabilities

Consolidated net assets

As at 31 December 2019

UK 
Insurance
£m

International 
Insurance
£m

Comparison
£m

6,282.1

5,232.7

1,049.4

966.7

824.4

142.3

98.7

49.9

48.8

Other
£m

610.7

942.1

Eliminations
£m

Total
£m

(727.3)

7,230.9

(635.2)

6,413.9

(331.4)

(92.1)

817.0

101.6

918.6

Unallocated assets and liabilities consist of other central assets and liabilities, plus deferred and current corporation tax balances. 
These assets and liabilities are not regularly reviewed by the Board of Directors in the reportable segment format.

There is an asymmetrical allocation of assets and income to the reportable segments, in that the interest earned on cash and cash 
equivalent assets deployed in the UK Insurance, Comparison and International Insurance segments is not allocated in arriving at 
segment profits. This is consistent with regular reporting to the Board of Directors. 

Eliminations represent inter-segment funding, balances included in insurance and other receivables and deemed loan receivables in 
respect of securitised loan receivables.

The segment assets and liabilities at 31 December 2018 are as follows: 

Reportable segment assets

Reportable segment liabilities

Reportable segment net assets

Unallocated assets and liabilities

Consolidated net assets

As at 31 December 2018

UK 
Insurance
£m

International 
Insurance
£m

Comparison
£m

5,760.5

4,870.3

890.2

831.0

702.1

128.9

89.2

35.0

54.2

Other
£m

414.9

623.4

Eliminations
£m

Total
£m

(552.9)

6,542.7

(452.8)

5,778.0

(208.5)

(100.1)

764.7

6.4

771.1

156

Admiral Group plc · Annual Report and Accounts 2019

5. Premium, claims and profit commissions 

5a. Accounting policies

(i) Revenue – premiums

Premiums relating to insurance contracts are recognised as revenue, net of expected cancellations and insurance premium tax, 
proportionally over the period of cover. Premiums with an inception date after the end of the period are held in the statement of 
financial position as deferred revenue. Outstanding collections from policyholders related to unexpired risk are recognised within 
policyholder receivables. A corresponding unearned premium provision is recognised (see note 5a(iii)).

(ii) Revenue – profit commission

Under some of the co-insurance and reinsurance contracts under which motor premiums are shared or ceded, profit commission may 
be earned on a particular year of account, which is usually subject to performance criteria such as loss ratios and expense ratios. The 
commission is dependent on the ultimate outcome of any year, with revenue being recognised when loss and expense ratios used in 
the preparation of the Financial Statements move below a contractual threshold. 

Profit commission receivable from reinsurance contracts is accounted for in line with IFRS 4, whereas profit commission receivable 
from co-insurance contracts is in line with IFRS 15. Further detail of the policy under IFRS 15 is set out in note 8.

(iii) Insurance contracts and reinsurance assets

Premiums

The proportion of premium receivable on in-force policies relating to unexpired risks is reported in insurance contract liabilities and 
reinsurance assets as the unearned premium provision – gross and reinsurers’ share respectively. 

Claims

Claims and claims handling expenses are charged as incurred, based on the estimated direct and indirect costs of settling all liabilities 
arising on events occurring up to the balance sheet date. 

The provision for claims outstanding comprises provisions for the estimated cost of settling all claims incurred but unpaid at the 
balance sheet date, whether reported or not. Anticipated reinsurance recoveries are disclosed separately as assets.

Whilst the Directors consider that the gross provisions for claims and the related reinsurance recoveries are fairly stated on the basis 
of the information currently available to them, the ultimate liability will vary as a result of subsequent information and events and may 
result in significant adjustments to the amounts provided. 

Adjustments to the amounts of claims provisions established in prior years are reflected in the income statement for the period in which 
the adjustments are made and disclosed separately if material. The methods used, and the estimates made, are reviewed regularly.

Provision for unexpired risks is made where necessary for the estimated amount required over and above unearned premiums (net of 
deferred acquisition costs) to meet future claims and related expenses. 

Admiral Group plc · Annual Report and Accounts 2019

157

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

5. Premium, claims and profit commissions continued

Co-insurance

The Group has entered into certain co-insurance contracts under which insurance risks are shared on a proportional basis, with 
the co-insurer taking a specific percentage of premium written and being responsible for the same proportion of each claim. The 
co-insurer therefore takes direct insurance risk from the policyholder and is subsequently directly responsible to the claimant for 
its proportion of the claim. As the contractual liability is several and not joint, neither the premiums nor claims relating to the co-
insurance are included in the income statement. Under the terms of these agreements the co-insurers reimburse the Group for the 
same proportionate share of the costs of acquiring and administering the business.

Reinsurance assets

Contracts entered into by the Group with reinsurers under which the Group is compensated for losses on the insurance contracts 
issued by the Group are classified as reinsurance contracts. A contract is only accounted for as a reinsurance contract where there is 
significant insurance risk transfer between the insured and the insurer. 

Reinsurance assets are comprised of balances due from reinsurance companies for ceded insurance liabilities. Amounts recoverable 
from reinsurers are estimated in a consistent manner with the outstanding claims provisions or settled claims associated with the 
reinsured policies and in accordance with the relevant reinsurance contract. 

The Group assesses its reinsurance assets for impairment on a regular basis, and in detail every six months. If there is objective 
evidence that the asset is impaired, then the carrying value will be written down to its recoverable amount.

On the commutation of reinsurance contracts, the reinsurer is discharged from all obligations relating to the contract. Reinsurance 
assets and liabilities relating to the commuted contracts are settled in the period in which the commutation agreement is signed.

5b. Net insurance premium revenue

Total insurance premiums written before co-insurance*1

Group gross premiums written after co-insurance

Outwards reinsurance premiums

Net insurance premiums written

Change in gross unearned premium provision

Change in reinsurers’ share of unearned premium provision 

Net insurance premium revenue 

31 December 
2019
£m

31 December 
2018
£m

2,884.4

2,273.7

2,754.1

2,166.7

(1,541.4)

(1,464.3)

732.3

(75.3)

52.4

709.4

702.4

(87.1)

56.5

671.8

*1  Alternative Performance Measures – refer to the end of the report for definition and explanation, and to note 13a for reconciliation to Group gross premiums written.

The Group’s share of its insurance business was underwritten by Admiral Insurance (Gibraltar) Limited, Admiral Insurance Company 
Limited, Admiral Europe Compañia Seguros and Elephant Insurance Company LLC. All contracts are short term in duration, lasting for 
10 or 12 months. 

158

Admiral Group plc · Annual Report and Accounts 2019

5c. Profit commission

Underwriting year (UK Motor only)

2014 and prior

2015 

2016

2017

Total UK Motor profit commission*1

Total UK Household and International profit commission*1

Total profit commission

31 December 
2019
£m

31 December 
2018
£m

23.8

24.5

27.5

36.4

112.2

2.7

114.9

61.1

11.0

22.9

–

95.0

(1.8)

93.2

*1 

 Of the total UK motor profit commission recognised of £112.2 million, £95.4 million relates to co-insurance arrangements and £16.8 million to reinsurance arrangements. 
The UK Household and International profit commission relates solely to reinsurance arrangements.

No profit commission has yet been recognised on the 2018 – 2019 underwriting years as the combined ratios calculated from the 
financial statement loss ratios on these years sit above the threshold for profit commission recognition. 

5d. Reinsurance assets and insurance contract liabilities 

(i) Objectives, policies and procedures for the management of insurance risk

The Group’s primary business is the issuance of insurance contracts that transfer risk from policyholders to the Group and its co-
insurance partners. 

Insurance risk involves uncertainty over the occurrence, amount or timing of claims arising on insurance contracts issued. It is primarily 
comprised of Reserve risk; the risk that the value of insurance liabilities established is insufficient to cover the ultimate cost of claims 
incurred at the balance sheet date, and premium risk; the risk that the claims experience on business written but not earned is higher 
than allowed for in the premiums charged to policyholders. 

The Board of Directors is responsible for the management of insurance risk, although as mentioned in note 6, it has delegated the 
detailed oversight of risk management to the Group Risk Committee.

The Group also has a Reserving Committee which comprises senior managers within the finance, claims, pricing and actuarial 
functions. The Reserving Committee primarily recommends the approach for UK Car Insurance reserving but also reviews the systems 
and controls in place to support accurate reserving and material reserving issues such as Periodic Payment Order (PPO) and claims 
inflation, which represent the key uncertainties in the amount or timing of claims settlements. 

The Board implements certain policies in order to mitigate and control the level of insurance risk accepted by the Group. These 
include pricing policies and claims management and administration processes, in addition to reserving policies and co- and reinsurance 
arrangements as detailed below.

Admiral Group plc · Annual Report and Accounts 2019

159

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

5. Premium, claims and profit commissions continued

Reserve risk

Reserving risk is mitigated through a series of processes and controls. The key processes are as follows:

•  Regular management and internal actuarial review of individual and aggregate case claim reserves, including regular reporting of 

management information and exception reporting of significant movements;

•  Regular management and internal actuarial review of large claims, including claims settled or potentially settled by PPOs for which 
the uncertainty is increased by factors such as the lifetime of the claimant and movements in the indexation for the cost of future 
care of the claimant;

•  Bi-annual external actuarial review of best estimate claims reserves using a variety of recognised actuarial techniques;

• 

Internal actuarial analysis of reserve uncertainty through qualitative analysis, scenario testing and a range of stochastic 
reserving techniques;

•  Ad-hoc external reviews of reserving related processes and assumptions;

•  Use of a reserving methodology which informs management’s reserving decisions for the purposes of the Group’s Financial 

Statements. As described in note 3, critical accounting judgements and estimates, the methodology determines that reserves 
should be set above projected best estimate outcomes to allow for unforeseen adverse claims development.

As noted above, the Group shares a significant amount of the insurance business generated with external underwriters. As well as 
these proportional arrangements, excess of loss reinsurance programmes are also purchased to protect the Group against very large 
individual claims and catastrophe losses.

Claims reserving

As previously disclosed, Admiral’s reserving policy (both within the claims function and in the Financial Statements) is initially to 
reserve conservatively, above internal and independent projections of actuarial best estimates. This is designed to create a margin 
held in reserves to allow for unforeseen adverse development in open claims and typically results in Admiral making above industry 
average reserve releases. Admiral’s booked claims reserves continue to include a significant margin above projected best estimates of 
ultimate claims costs. 

As at 31 December 2019, the level of relative reserve margin is consistent with that at 31 December 2018, albeit remaining prudent 
when measured against the internal reserve risk distribution and other market benchmarks. 

As profit commission income is recognised in the income statement in line with loss ratios accounted for on Admiral’s own claims 
reserves, the reserving policy also results in profit commission income being deferred and recognised over time.

Premium risk

As noted above, the Group defines premium risk as the risk that claims cost on business written but not yet earned is higher than 
allowed for in the premiums charged to policyholders. This also includes catastrophe risk; the risk of incurring significant losses as a 
result of the occurrence of man-made catastrophe or natural weather events. 

Key processes and controls operating to mitigate premium risk are as follows:

•  Experienced and focused senior management and teams in relevant business areas including pricing and claims management; 

•  A data-driven and analytical approach to regular monitoring of claims and underwriting performance; and

•  Capability to identify and resolve underperformance promptly through changes to key performance drivers, in particular pricing. 

In addition, as mentioned above, excess of loss reinsurance programmes are also purchased to protect the Group against very large 
individual claims and catastrophe losses. 

Other elements of insurance risk include reinsurance risk; the risk of placement of ineffective reinsurance arrangements, or the 
economic risk of reduced availability of co-insurance and reinsurance arrangements in future periods. 

The Group mitigates these risks by ensuring that it has a diverse range of financially secure reinsurance partners, including a  
long-term relationship with Munich Re and a number of other very large reinsurers. 

160

Admiral Group plc · Annual Report and Accounts 2019

Concentration of insurance risk

The Directors do not believe there are significant concentrations of insurance risk. This is because, although the Group has historically 
written only one significant line of UK insurance business, the risks are spread across a large number of people and a wide regional 
base. The International Insurance, UK Household, UK Travel and UK Van businesses further contribute to the diversification of the 
Group’s insurance risk.

(ii) Sensitivity of recognised amounts to changes in assumptions

Ogden discount rate

During 2019, following the announcement by the UK Government, the Ogden discount rate which is used in setting personal injury 
compensation, was changed to minus 0.25% from the existing minus 0.75% rate that had been in place since February 2017. The 
change came into effect on 5 August 2019 and the minus 0.25% rate is likely to remain in place for up to five years. 

The minus 0.25% rate is 25 basis points lower than the assumed rate of 0% that was used in setting best estimate claims reserves at 
31 December 2018. Given the stated timeframes for the update of the rate, sensitivities to the Ogden discount rate assumption are 
not presented. 

Underwriting year loss ratios – UK Car Insurance

The following table sets out the impact on equity and post-tax profit or loss at 31 December 2019 that would result from a 1%, 3% 
and 5% deterioration and improvement in the UK Car insurance loss ratios used for each underwriting year for which material amounts 
remain outstanding. 

Booked loss ratio

Impact of 1% deterioration in booked loss ratio (£m)

Impact of 3% deterioration in booked loss ratio (£m)

Impact of 5% deterioration in booked loss ratio (£m)

Impact of 1% improvement in booked loss ratio (£m)

Impact of 3% improvement in booked loss ratio (£m)

Impact of 5% improvement in booked loss ratio (£m)

Underwriting year

2016

73%

(14.2)

(42.4)

(69.6)

14.2

42.6

71.0

2017

75%

(15.9)

(47.6)

(72.6)

15.3

46.3

77.6

2018

81%

(3.8)

(11.3)

(18.9)

9.5

33.7

61.7

2019

92%

(2.0)

(5.9)

(9.8)

2.0

5.9

9.8

As above, the impact is stated net of reinsurance and includes the change in net insurance claims along with the associated profit 
commission movements that result from changes in loss ratios. The figures are stated net of tax at the current rate.

Admiral Group plc · Annual Report and Accounts 2019

161

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

5. Premium, claims and profit commissions continued

(iii) Analysis of recognised amounts

Gross

Claims outstanding*1 

Unearned premium provision

Total gross insurance liabilities 

Recoverable from reinsurers

Claims outstanding

Unearned premium provision

Total reinsurers’ share of insurance liabilities 

Net

Claims outstanding*2 

Unearned premium provision

Total insurance liabilities – net 

31 December 
2019
£m

31 December 
2018
£m

2,899.4

1,075.6

3,975.0

1,354.2

717.5

2,071.7

1,545.2

358.1

1,903.3

2,740.5

995.9

3,736.4

1,220.1

663.4

1,883.5

1,520.4

332.5

1,852.9

*1 

  Gross claims outstanding at 31 December 2019 is presented before the deduction of salvage and subrogation recoveries totalling £71.7 million (2018: £56.4 million). 

*2 

 Admiral typically commutes quota share reinsurance contracts in its UK Car Insurance business 24-36 months following the start of the underwriting year. After 
commutation, claims outstanding from these contracts are included in Admiral’s net claims outstanding balance. Refer to note (v) below.

The maturity profile of gross insurance liabilities at the end of 2019 is as follows:

Claims outstanding 

Unearned premium provision

Total gross insurance liabilities 

The maturity profile of gross insurance liabilities at the end of 2018 was as follows: 

Claims outstanding 

Unearned premium provision

Total gross insurance liabilities 

< 1 year
£m

813.7

1,075.6

1,889.3

< 1 year
£m

739.9

995.9

1,735.8

1–3 years
£m

497.0

–

497.0

1–3 years
£m

383.7

–

> 3 years
£m

1,588.7

–

1,588.7

> 3 years
£m

1,616.9

–

383.7

1,616.9

162

Admiral Group plc · Annual Report and Accounts 2019

(iv) Analysis of claims incurred

The following tables illustrate the development of gross and net UK Insurance and International Insurance claims incurred for the past 
ten financial periods, including the impact of re-estimation of claims provisions at the end of each financial year. The first table shows 
actual gross claims incurred and the second shows actual net claims incurred. Figures are presented on an underwriting year basis. 

Analysis of claims incurred  
(gross amounts)

2010
£m

2011
£m

2012
£m

2013
£m

2014
£m

2015
£m

2016
£m

2017
£m

2018
£m

2019
£m

Financial year ended 31 December

Underwriting year (UK insurance)

2010 and prior

(360.3) (250.1)

4.2

41.7

Total

£m

(583.8)

(572.1)

(581.0)

(674.9)

(706.6)

(856.2)

– (444.3) (329.7)

43.4

28.0

51.4

10.6

47.9

4.1

4.3

(0.9)

26.9

– (463.7) (334.7)

49.8

69.2

– (431.1) (325.5)

53.6

– (438.2) (347.1)

8.6

44.4

25.6

59.9

34.2

17.1

– (428.4)

(411.2)

21.7

(529.4) (463.7)

6.4

21.0

30.3

35.2

52.0

53.3

82.1

16.5

0.5

8.5

8.2

15.7

58.0

54.8

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

– 

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

5.1

5.7

0.7

–

–

–

–

–

1.3

1.7

4.0

4.2

–

–

–

–

(35.7)

(42.7)

1.2

(58.0)

(53.7)

(68.2)

(57.8)

(85.2)

(65.5)

(92.6)

(101.6)

– (691.8)

(615.0)

123.1

(1,183.7)

–

–

–

–

(818.8)

(546.9)

(1,365.7)

–

(812.4)

(812.4)

0.6

4.0

6.0

7.7

4.4

0.6

1.2

2.6

3.3

5.8

7.7

1.5

1.3

2.0

5.8

5.5

3.1

(138.9) (125.3)

11.7

0.5

1.1

1.5

1.3

2.0

0.1

6.9

(62.2)

(94.9)

(103.7)

(133.0)

(183.3)

(245.6)

– 

– 

–

(174.1)

(147.3)

16.5

(304.9)

–

–

(204.9)

(165.7)

(370.6)

–

(293.8)

(293.8)

2011

2012

2013

2014

2015

2016

2017

2018

2019

2011

2012

2013

2014

2015

2016

2017

2018

2019

–

–

–

–

–

–

–

–

–

UK insurance gross claims incurred 

(360.3) (694.4) (789.2) (680.7) (634.5) (594.2)

(858.8) (991.4)

(1,153.5)

(1,074.0)

Underwriting year (International insurance)

2010 and prior

(31.8)

(29.9)

(11.5)

(0.1)

International insurance  
gross claims incurred 

(31.8)

(65.6) (112.2) (120.8) (131.5) (146.9)

(217.8) (278.2)

(321.3)

(429.6)

Other gross claims incurred

(7.6)

–

(1.7)

(2.2)

(7.1)

(5.4)

(0.1)

(3.6)

(1.1)

–

Claims handling costs 

(17.0)

(25.9)

(26.0)

(22.9)

(21.4)

(22.6)

(27.1)

(35.5)

(37.9)

(64.5)

Total gross claims incurred

(416.7) (785.9) (929.1) (826.6) (794.5) (769.1) (1,103.8)(1,308.7)

(1,513.8)

(1,568.1)

Admiral Group plc · Annual Report and Accounts 2019

163

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional Information2011

2012

2013

2014

2015

2016

2017

2018

2019

Notes to the Financial Statements continued
For the year ended 31 December 2019

5. Premium, claims and profit commissions continued

Analysis of claims incurred  
(net amounts)

2010
£m

2011
£m

2012
£m

2013
£m

2014
£m

2015
£m

2016
£m

2017
£m

2018
£m

2019
£m

Total
£m

Financial year ended 31 December

Underwriting year (UK insurance)

2010 and prior

(184.1) (119.9)

2.8

41.7

– (203.7) (151.1)

39.7

28.0

51.4

10.6

47.0

– (196.0) (139.3)

49.8

69.2

– (184.4) (135.0)

38.4

14.0

8.4

19.4

49.3

11.4

26.2

59.1

36.4

25.3

3.6

16.3

30.6

34.7

38.4

42.6

48.1

15.5

1.7

4.9

4.4

17.2

48.2

50.7

77.8

(164.1)

(102.3)

(156.2)

(266.6)

(255.9)

(301.3)

(319.4)

(214.3)

(182.9)

–

– 

(261.0)

(165.2)

(426.2)

–

(258.1)

(258.1)

0.3

0.6

1.3

0.9

1.8

5.1

(43.5)

(60.7)

–

–

0.7

0.6

1.0

3.0

2.2

1.3

6.3

(51.5)

0.3

0.4

0.7

0.7

0.8

1.3

2.4

5.5

(25.9)

(40.6)

(39.0)

(48.3)

(65.3)

(82.7)

(106.7)

(71.2)

(58.4)

(129.6)

–

(89.6)

(89.6)

– (187.0) (144.1)

(16.4)

– (182.1) (162.0)

(2.6)

– (219.4)

(180.7)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

2.5

2.9

–

–

–

– 

–

 – 

0.6

0.8

2.0

1.7

0.2

2.0

2.2

4.8

1.8

(31.6)

(23.3)

–

–

–

–

–

(33.4)

(39.6)

–

–

–

–

(47.9)

–

 – 

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(14.9)

(18.7)

0.4

(24.2)

(22.8)

(0.8)

(26.6)

(23.5)

2011

2012

2013

2014

2015

2016

2017

2018

2019

–

–

–

–

–

–

–

–

–

UK insurance net claims incurred 

(184.1) (323.6) (344.3) (242.3) (192.8) (161.0) (306.7)

(239.2)

(229.6)

(202.9)

Underwriting year (International insurance)

2010 and prior

(12.8)

(13.4)

(5.7)

(0.1)

International insurance  
net claims incurred 

(12.8)

(28.3)

(48.6)

(49.1)

(50.5)

(51.6)

(76.5)

(94.2)

(107.6)

(135.9)

Other net claims incurred

(3.1)

0.0

(0.8)

(2.1)

(6.9)

(5.4)

(0.2)

(2.6)

(1.1)

–

Claims handling costs 

(8.5)

(11.9)

(10.8)

(9.5)

(8.9)

(9.4)

(11.2)

(11.1)

(11.8)

(20.5)

Total net claims incurred

(208.5) (363.8) (404.5) (303.0) (259.1) (227.4) (394.6)

(347.1)

(350.1)

(359.3)

164

Admiral Group plc · Annual Report and Accounts 2019

The table below shows the development of UK Car Insurance loss ratios for the past six financial periods, presented on an underwriting 
year basis.

UK Car Insurance loss ratio development

2014

2015

2016

2017

2018

2019

Financial year ended 31 December

Underwriting year (UK Car only)

2014

2015

2016

2017

2018

2019

92%

89%

87%

–

–

–

–

84%

87%

88%

–

–

–

81%

83%

84%

87%

–

–

76%

77%

77%

83%

92%

–

74%

72%

73%

75%

81%

92%

(v) Analysis of claims reserve releases

The following table analyses the impact of movements in prior year claims provisions on a gross and net basis. Figures are presented 
on an underwriting year basis. 

Gross

Underwriting year (UK Motor insurance)

2014 and prior

2015

2016

2017

2018

Financial year ended 31 December

2014  
£m

2015
£m

2016
£m

2017
£m

2018
£m

2019
£m

148.1

197.7

–

–

–

–

–

–

–

–

133.8

1.9

–

–

–

158.3

123.6

32.0

23.7

–

–

50.9

70.6

25.4

–

43.9

47.3

50.6

110.6

83.2

335.6

8.3

39.1

Total gross release (UK Motor Insurance)

148.1

197.7

135.7

214.0

270.5

Total gross release (UK Household Insurance)

Total gross release (International Insurance)

Total gross release 

–

12.6

160.7

–

14.0

211.7

–

21.0

156.7

1.6

23.2

4.6

35.2

238.8

310.3

383.0

Net

Underwriting year (UK Motor Insurance)

2014 and prior

2015

2016

2017

2018

Total net release (UK Motor Insurance)

Total net release (UK Household Insurance)

Total net release (International Insurance)

Total net release 

Analysis of net releases on UK Motor Insurance:

– Net releases on Admiral net share (motor)

– Releases on commuted quota share reinsurance contracts

Total net release as above

Financial year ended 31 December

2014
£m

2015
£m

137.4

173.4

–

–

–

–

–

–

–

–

137.4

173.4

–

6.3

–

6.5

143.7

179.9

66.8

70.6

137.4

84.6

88.8

173.4

2016
£m

74.6

0.8

–

–

–

75.4

–

9.9

85.3

58.3

17.1

75.4

2017
£m

2018
£m

158.3

123.4

(2.4)

10.0

–

–

42.5

47.1

8.0

–

2019
£m

43.9

47.3

50.6

75.8

25.8

165.9

221.0

243.4

0.5

9.5

1.4

13.5

2.5

14.4

175.9

235.9

260.3

92.1

73.8

165.9

111.4

109.6

221.0

121.7

121.7

243.4

Admiral Group plc · Annual Report and Accounts 2019

165

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

5. Premium, claims and profit commissions continued

Admiral typically commutes quota share reinsurance contracts in its UK Car Insurance business 24 or 36 months following the start 
of the underwriting year. After commutation, any changes in claims costs on the commuted proportion of the business are reflected 
within claims costs and are separately analysed here. Releases on commuted quota share contracts are analysed by underwriting year 
as follows:

Underwriting year

2014 and prior

2015

2016

2017

Financial year ended 31 December

2015
£m

2016
£m

2017
£m

2018
£m

2019
£m

88.8

17.1

–

–

–

–

–

–

89.6

(15.8)

–

–

70.6

21.3

17.7

–

23.0

27.7

29.5

41.5

Total releases on commuted quota share reinsurance contracts

88.8

17.1

73.8

109.6

121.7

Profit commission is analysed in note 5c.

(vi) Reconciliation of movement in claims provision

Claims provision at start of period

Claims incurred (excluding releases)

Reserve releases

Movement in claims provision due to commutation

Claims paid and other movements

Claims provision at end of period

Claims provision at start of period

Claims incurred (excluding releases)

Reserve releases

Movement in claims provision due to commutation

Claims paid and other movements

Claims provision at end of period

Gross
£m

2,740.5

1,886.6

(383.0)

–

(1,344.7)

2,899.4

Gross
£m

2,403.2

1,786.2

(310.3)

–

(1,138.6)

2,740.5

31 December 2019

Reinsurance
£m

(1,220.1)

(1,287.6)

122.7

257.1

773.7

Net
£m

1,520.4

599.0

(260.3)

257.1

(571.0)

(1,354.2)

1,545.2

31 December 2018

Reinsurance
£m

(1,028.8)

(1,212.0)

74.4

310.4

635.9

Net
£m

1,374.4

574.2

(235.9)

310.4

(502.7)

(1,220.1)

1,520.4

166

Admiral Group plc · Annual Report and Accounts 2019

(vii) Reconciliation of movement in net unearned premium provision

Unearned premium provision at start of period

Written in the period

Earned in the period

Unearned premium provision at end of period

Unearned premium provision at start of period

Written in the period

Earned in the period

Unearned premium provision at end of period

6. Investment Income and costs

6a. Accounting policies

(i) Financial assets 

Classification and measurement

Gross
£m

995.9

2,273.7

(2,194.0)

1,075.6

Gross
£m

910.7

2,166.7

(2,081.5)

995.9

31 December 2019

Reinsurance
£m

(663.4)

(1,541.4)

1,487.3

(717.5)

31 December 2018

Reinsurance
£m

(608.8)

(1,464.3)

1,409.7

(663.4)

Net
£m

332.5

732.3

(706.7)

358.1

Net
£m

301.9

702.4

(671.8)

332.5

The classification and subsequent measurement of the financial asset under IFRS 9 depends on:

(a) the Group’s business model for managing the financial assets; and

(b) the contractual cash flow characteristics of the financial asset.

Based on these factors, the financial asset is classified into one of the following categories:

•  Amortised cost – assets which are held in order to collect contractual cash flows, and the contractual terms of the financial asset 
give rise to cash flows which are solely payments of principal and interest on the principal amount outstanding (SPPI), where the 
asset is not designated as FVTPL.

For the Group, these include deposits with credit institutions, cash and cash equivalents, insurance receivables, trade and other 
receivables and loans and advances to customers.

The interest income generated from these assets is included in ‘Investment return’ with the exception of loans and advances to 
customer, where the interest receivable is recognised in ‘Interest income’. 

Impairment is recognised on these assets using the expected credit loss model.

•  Fair value through other comprehensive income (FVOCI) – assets which are held both to collect contractual cash flows and to sell the 
asset, where the contractual terms of the financial asset give rise to cash flows which are solely payments of principal and interest 
on the principal amount outstanding (SPPI), where the asset is not designated as FVTPL.

For the Group, these assets include government gilts and debt securities. 

In addition, IFRS 9 allows an irrevocable election at initial recognition to designate equity investments at FVOCI that otherwise would 
be held at FVTPL, provided these are not held for trading. The Group has made this election for certain equity investments.

Movements in the carrying amount are taken through OCI, with the exception of recognition of impairment gains or losses, interest 
revenue and foreign exchange gains or losses which are recognised in profit or loss. 

•  Fair value through profit or loss (FVTPL) – assets which do not meet the criteria for amortised cost or FVOCI, or which are designated 

as FVTPL. 

Admiral Group plc · Annual Report and Accounts 2019

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Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

6. Investment Income and costs continued

For the Group these assets include investment liquidity funds investing in short duration assets and derivative financial instruments.

A gain or loss on a debt instrument measured at FVTPL which is not part of a hedging relationship is recognised in profit or loss and 
presented within ‘Investment return’ in the period in which it arises.

Impairment

The expected credit loss model is used to calculate any impairment to be recognised for all assets measured at amortised cost, as 
well as financial investments measured at FVOCI. The general approach, which utilises the three-stage model, is used for Loans and 
advances to customers (see note 7) whilst impairment for the remaining assets is measured using the simplified approach.

Derecognition

A financial asset is derecognised when the rights to receive cash flows from that asset have expired, or when the Group transfers the 
asset and all the attached substantial risks and rewards relating to the asset to a third party.

(ii) Financial Liabilities

Classification and subsequent measurement

Subsequent measurement of financial liabilities is at amortised cost using the effective interest method. Movements in the amortised 
cost are recognised through the income statement.

Derecognition

A financial liability is derecognised when the obligation under that liability is discharged, cancelled or expires.

(iii) Investment return and finance costs

Investment return from financial assets comprises distributions as well as net realised and unrealised gains on financial assets 
classified as FVTPL, interest income and net realised gains, net of impairment losses, from financial assets classified as FVOCI, and 
interest income on holdings in deposits with credit institutions (held at amortised cost). 

Finance costs from financial liabilities comprise interest expense on subordinated notes, loan backed securities, credit facilities and 
lease liabilities, calculated using the effective interest rate method. The effective interest rate method calculates the amortised 
cost of a financial asset or liability (or a group of financial assets or liabilities) and allocates the interest income or expense over the 
expected life of the asset or liability.

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Admiral Group plc · Annual Report and Accounts 2019

6b. Investment return 

Investment return

On assets classified as FVTPL

On assets classified as FVOCI*1,*3 

On assets classified as amortised cost*1

Net unrealised losses

Unrealised losses on forward contracts

Notional accrual for reinsurers’ share of investment return

Interest receivable on cash and cash equivalents*1

Total investment and interest income*2

*1 

Interest received during the year was £11.6 million (2018: £8.0 million).

*2  Total investment return excludes £2.8 million of intra-group interest (2018: £0.7 million).

*3  Realised gains/losses on sales of debt securities classified as FVOCI are immaterial.

6c. Finance costs 

Interest payable on subordinated loan notes*1

Interest payable on lease liabilities

Interest recoverable from co- and reinsurers

Total finance costs 

*1 

Interest paid during the year was £14.0 million (2018: £11.0 million).

31 December 
2019
£m

31 December 
2018
£m

11.4

34.5

1.6

(0.1)

(12.9)

0.8

35.3

6.3

27.9

3.0

(2.3)

–

1.1

36.0

31 December 
2019
£m

31 December 
2018
£m

11.4

3.2

(2.0)

12.6

11.3

–

–

11.3

Finance costs represent interest payable on the £200.0 million (2018: £200.0 million) subordinated notes and other financial liabilities.

Interest payable on lease liabilities represents the unwinding of the discount on lease liabilities under IFRS 16 and does not result in a 
cash payment. Further detail on the transition to IFRS 16 is included in note 2.

Admiral Group plc · Annual Report and Accounts 2019

169

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

6. Investment Income and costs continued

6d. Financial assets and liabilities

The Group’s financial assets and liabilities can be analysed as follows: 

Financial investments measured at FVTPL

Money market and other similar funds

Financial investments classified as FVOCI

Debt securities

Government gilts

Equity investments (designated FVOCI)

Financial assets measured at amortised cost

Deposits with credit institutions

31 December 
2019
£m

31 December 
2018
£m

1,160.2

1,301.1

1,776.3

174.0

1,950.3

7.5

1,957.8

1,389.9

170.9

1,560.8

7.8

1,568.6

116.5

100.0

Total financial investments

3,234.5

2,969.7

Other financial assets measured at amortised cost

Insurance receivables

Trade and other receivables

Insurance and other receivables

Loans and advances to customers (note 7)

Cash and cash equivalents

Total financial assets

Financial liabilities

Subordinated notes

Loan backed securities

Other borrowings

Derivative financial instruments

Subordinated and other financial liabilities

Trade and other payables*1

Lease liabilities*2

Total financial liabilities

948.9

278.8

1,227.7

455.1

281.7

842.3

239.7

1,082.0

300.2

376.8

5,199.0

4,728.7

204.2

304.5

20.0

1.4

530.1

1,975.9

137.1

2,643.1

204.1

168.3

71.5

0.3

444.2

1,801.5

–

2,245.7

*1 

*2 

 Trade and other payables total balance of £1,975.9 million (2018: £1,801.5 million) above includes £1,472.1 million (2018: £1,349.6 million) in relation to tax and social 
security, deferred income and reinsurer balances that are outside the scope of IFRS 9.

 Lease liabilities of £149.2 million were recognised on transition on 1 January 2019. The movement to the balance presented of £137.1 million reflects cash payments in the 
period offset by the lease interest expense recognised in the income statement.

170

Admiral Group plc · Annual Report and Accounts 2019

The maturity profile of financial assets and liabilities under the scope of IFRS 4 and IFRS 9 at 31 December 2019 is as follows:

On demand
£m

< 1 year
£m

Between 
1 and 2 years
£m

> 2 years
£m

Financial investments

Money market funds and 
derivative financial instruments

Deposits with credit institutions

Debt securities

Government gilts

Total financial investments 

Trade and other receivables

Loans and advances to customers

Cash and cash equivalents

Total financial assets

Financial liabilities

Subordinated notes

Loan backed securities

Other borrowings

Trade and other payables *1

Total financial liabilities

–

–

–

–

–

–

–

281.7

281.7

–

–

–

–

–

1,145.1

96.5

462.6

–

1,704.2

278.8

128.6

–

2,111.6

11.0

102.3

20.3

1,725.1

1,858.7

1.0

20.0

196.6

–

217.6

–

134.2

–

351.8

11.0

90.9

–

–

101.9

14.0

–

1,117.1

174.0

1,305.1

–

192.3

–

1,497.4

233.0

125.7

–

–

358.7

*1 

 Of the £1,725.1 million held within trade and other payables, £1,442.1 million do not meet the definition of a financial liability under IFRS 9 but fall within the scope of IFRS 4 
hence are included in the above maturity profile.

Admiral Group plc · Annual Report and Accounts 2019

171

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

6. Investment Income and costs continued

The maturity profile of financial assets and liabilities under the scope of IFRS 4 and IFRS 9 at 31 December 2018 was as follows: 

On demand
£m

< 1 year
£m

Between 
1 and 2 years
£m

> 2 years
£m

Financial investments

Money market funds and 
derivative financial instruments

Deposits with credit institutions

Debt securities

Government gilts

Total financial investments 

Trade and other receivables

Loans and advances to customers

Cash and cash equivalents

Total financial assets

Financial liabilities

Subordinated notes

Loan backed securities

Other borrowings

Trade and other payables

Total financial liabilities

–

–

–

–

–

–

–

376.8

376.8

–

–

–

–

–

1,296.9

60.0

295.3

–

1652.2

239.7

102.1

–

1,994.0

4.9

60.2

71.8

1,801.5

1,938.4

2.1

40.0

210.7

–

252.8

–

91.2

–

344.0

–

53.0

–

–

53.0

2.1

–

883.9

170.9

1,056.9

–

106.9

–

1,163.8

199.2

55.1

–

–

254.3

*1 

 Of the £1,801.5 million held within trade and other payables, £1,275.9 million do not meet the definition of a financial liability under IFRS 9 but fall within the scope of IFRS 4 
hence are included in the above maturity profile.

6e. Financial Investments

AAA- AA

A

BBB

Sub BBB

Not rated*1

FVTPL
£m

414.5

441.2

28.5

13.3

262.7

FVOCI
£m

861.0

733.6

304.3

–

58.9

Total financial investments

1,160.2

1,957.8

Amortised Cost
£m

68.7

308.5

20.2

0.1

0.7

398.2

Total 
£m

1,344.2

1,483.3

353.0

13.4

322.3

3,516.2

*1 

 The majority (£234.4 million) of the unrated exposure stems from money market funds, which are rated AAA, but the underlying securities are not. These specific exposures 
are repurchase agreements. The remaining unrated exposure is a mixture of private debt (£77.2 million) and other holdings (£10.7 million).

172

Admiral Group plc · Annual Report and Accounts 2019

Classification and Measurement

At initial recognition, the Group measures financial investments at fair value plus or minus, in the case of financial instruments not 
measured at fair value through profit and loss, directly attributable transaction costs. Transaction costs of financial instruments 
measured at fair value through profit and loss are expensed to the profit and loss when incurred.

Money market funds and derivative financial instruments are measured at FVTPL. The regulatory capital within the Group is used to 
invest in these instruments in addition to any surplus funds which may be held. Buying and selling activity occurs depending on timing 
of different cashflows.

Debt securities are measured at FVOCI and as such fall under the scope of the ECL model. These assets are held to match policyholder 
liabilities or interest on debt liabilities. If sold before maturity, gains or losses on these assets impact the Income Statement.

Private Equity investments have been designated as being reported through FVOCI due to these being long term, strategic 
investments. Dividends are recognised in the Income Statement whilst a change in fair values will be reflected in OCI. Given the 
immaterial amount (£7.5 million) of these investments, detailed levelling disclosures have not been provided.

Impairment

All financial investments held at FVOCI and at amortised cost have been assessed for impairment using the expected credit loss model 
under IFRS 9. The assessment has been made based on the credit ratings of the entities and externally available credit loss ratios.

The fair value of the gilts and debt securities is calculated with reference to quoted market valuations and as such take into account 
future expected credit losses. As a result, no impairment provision is required against the book value. The calculated impairment loss 
within the fair value is recognised through the Income Statement whilst fair value movements are recognised in OCI. Deposits are held 
with well rated institutions and are held at book value, with impairment calculated in a similar manner to debt securities.

All assets that are purchased, which require a calculation of impairment, are considered of investment grade or above (i.e. BBB rated 
or higher), as defined by an external credit rating agency or an assessment from Admiral’s external asset managers. The credit rating 
of all assets is regularly monitored. As at the year-end reporting date, the vast majority of financial assets are of investment grade 
and considered low risk under IFRS 9. These therefore remain within stage 1 and a 12 month expected loss is used to calculate the 
impairment provision required.

Any assets downgraded below BBB are considered by the Group to have significantly increased in credit risk since inception, and 
therefore enter stage 2 under IFRS 9.

The impairment provision at 31 December 2019 is £0.9 million (£0.5 million at 31 December 2018). Given there is no material change in the 
credit quality or type of financial assets in the year and the movement in provision is immaterial, no further disclosure has been made. 

Fair value measurement

IFRS 13 requires assets and liabilities that are held at fair value to be classified according to a hierarchy which reflects the observability 
of significant market inputs, based on three levels.

The table below shows how the financial assets held at fair value have been measured using the fair value hierarchy:

Level One (quoted prices in active markets)

Level Two (use of observable inputs)

Level Three (use of significant unobservable inputs)*1

31 December 2019

31 December 2018

FVTPL
£m

1,160.2

–

–

FVOCI
£m

1,950.3

–

7.5

FVTPL
£m

1,301.1

–

–

FVOCI
£m

1,560.8

–

7.8

Total

1,160.2

1,957.8

1,301.1

1,568.6

*1  No further information is provided due to the immateriality of the balance.

Deposits are held with well rated institutions; as such the approximate fair value is the book value of the investments as impairment of 
the capital is not expected.

Admiral Group plc · Annual Report and Accounts 2019

173

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

6. Investment Income and costs continued

6f. Cash and cash equivalents

Cash at bank and in hand*1

Short-term deposits

Total cash and cash equivalents 

31 December 
2019
£m

31 December 
2018
£m

281.7

–

281.7

376.0

0.8

376.8

*1  £4.4 million of cash is ring-fenced via a bank guarantee. See note 11f for further details.

Cash and cash equivalents includes cash in hand, deposits held at call with banks and other short-term deposits with original 
maturities of three months or less. All cash and cash equivalents are measured at amortised cost. 

An assessment has been completed for impairment purposes. The credit rating of all assets is regularly monitored. As at the year-end 
reporting date all financial assets are of investment grade or above (i.e. BBB rated or higher) and considered low risk under IFRS 9. 
These therefore remain within stage 1 and a 12 month expected loss is used to calculate the impairment provision required. Given the 
short-term duration and low risk of these assets, no impairment provision has been recognised. 

For cash at bank and cash deposits and other receivables, the fair value approximates to the book value due to their short maturity. 

6g. Other Assets

Insurance and other receivables

Insurance receivables*1 

Trade and other receivables

Prepayments and accrued income

Total insurance and other receivables

31 December 
2019
£m

31 December 
2018
£m

948.9

262.8

16.0

842.3

227.0

12.7

1,227.7

1,082.0

*1 

Insurance receivables at 31 December 2019 include £71.7 million in respect of salvage and subrogation recoveries (2018: £59.3 million).

Insurance receivables 

Insurance receivables are measured at amortised cost. Given the short-term duration of these assets no impairment provision has 
been recognised.

Trade and other receivables

Classification. Trade and other receivables are measured at amortised cost, being made up of multiple types of receivable balances. 

Impairment. Where a provision is required for these receivables, it is calculated in line with the simplified method for trade receivables 
per IFRS 9, whereby lifetime expected credit losses are recognised irrelevant of the credit risk. In this case, the provision is based on a 
combination of: 

(i)  

(ii) 

(iii) 

(iv) 

aged debtor analysis;

historic experience of write-offs for each receivable;

any specific indicators of credit deterioration observed; and

management judgement.

As at 31 December 2019 and 31 December 2018, the level of provision is immaterial. 

The amortised cost carrying amount of receivables is a reasonable approximation of fair value. 

174

Admiral Group plc · Annual Report and Accounts 2019

Contract balances

The following table provides information about receivables and contract assets from contracts with customers. Both balances are 
included in Trade and other receivables.

Receivables

Contract assets

31 December 
2019
£m

31 December 
2018
£m

40.3

24.8

32.5

23.4

The contract asset relates to the Group’s right to consideration for work undertaken in the law companies on behalf of clients which is 
ongoing or where the final fee has not yet been billed. The contract asset is transferred to trade receivables once the fee has been billed. 

Significant changes in the contract asset balance during the period are as follows:

Contract asset balance

At 1 January 2019

Revenue recognised

Transferred to trade receivables

Write-offs

At 31 December 2019

£m

23.4

34.8

(31.8)

(1.6)

24.8

The amount of revenue recognised in 2019 from performance obligations satisfied (or partially satisfied) in previous periods is £nil 
(2018: £nil).

6h.  Financial liabilities

Subordinated notes

Financial liabilities are inclusive of £200.0 million subordinated notes issued on 25 July 2014 at a fixed rate of 5.5% with a redemption 
date of 25 July 2024. 

The notes are unsecured subordinated obligations of the Group and rank pari passu without any preference among themselves. In the 
event of a winding-up or bankruptcy, they are to be repaid only after the claims of all other creditors have been met.

There have been no defaults on any of the notes during the year. The Group has the option to defer interest payments on the notes 
but to date has not exercised this right. 

The fair value of subordinated notes (level one valuation) at 31 December 2019 is £225.1 million (2018: £211.3 million).

Other borrowings

The Group holds a credit facility of £20.0 million which expires in September 2020. £20.0 million was drawn under this agreement as at 
31 December 2019. The group also hold a revolving credit facility of £200.0 million which expires in December 2020. As at 31 December 
2019, £nil was drawn down on this facility (2018: £71.5 million). Amounts drawn under their respective agreements are shown within 
other borrowings in the table above. 

Loan backed securities

During 2018 an asset backed senior loan note facility of £300.0 million was established in relation to the Admiral Loans business, which 
increased to £400.0 million during 2019 (see note 3 for details of the accounting treatment of this SPE). As at the year end, £304.5 
million (2018: £168.3 million) of this facility had been utilised.

Admiral Group plc · Annual Report and Accounts 2019

175

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

6. Investment Income and costs continued

Lease liabilities

The Group leases various properties, with rental contracts typically for fixed periods of five to 25 years, although these may have 
extension options. Lease terms are negotiated on an individual basis and contain a wide range of different terms and conditions.  
The lease agreements do not impose any covenants, but leased assets may not be used as security for borrowing purposes. 

Under IAS 17, all Group leases were classified as operating leases. Operating lease payments, including the effects of any lease 
incentives, were recognised in the income statement on a straight-line basis over the lease term.

Under IFRS 16, from 1 January 2019, for each lease a right-of-use asset and corresponding lease liability are recognised at the date at 
which the leased asset becomes available for use by the Group.

The lease liability is initially measured at the present value of remaining lease payments, which include the following:

•  fixed payments (including in-substance fixed payments), less any lease incentives receivable;

•  variable lease payments that are based on an index or a rate; and

•  payments of penalties for terminating the lease, if the lease term reflects the lessee exercising that option.

The lease payments are discounted using the interest rate implicit in the lease. If that rate cannot be determined, the Group’s 
incremental borrowing rate is used, being the rate that the Group would have to pay to borrow the funds necessary to obtain an asset 
of a similar value in a similar economic environment, with similar terms and conditions. Generally, the Group uses its incremental 
borrowing rate as the discount rate.

Subsequently, lease payments are allocated to the lease liability, split between repayments of principal and interest. A finance cost is 
charged to the profit and loss so as to produce a constant period rate of interest on the remaining balance of the lease liability.

6i. Objectives, policies and procedures for managing financial assets and liabilities

The Group’s activities expose it primarily to financial risks of credit risk, interest rate risk, liquidity risk and foreign exchange risk. The 
Board of Directors has delegated the task of supervising risk management and internal control to the Group Risk Committee. There is 
also an Investment Committee that makes recommendations to the Group and subsidiary Boards on investment strategy. 

There are several key elements to the risk management environment throughout the Group. These are detailed in full in the Corporate 
Governance Statement. Specific considerations for the risks arising from financial assets and liabilities are detailed below. 

Credit risk

The Group defines credit risk as the risk of loss if another party fails to perform its obligations. The key areas of exposure to credit 
risk for the Group result through its reinsurance programme, investments, bank deposits, loans and advances to customers and 
policyholder receivables. 

The Directors consider credit quality and counterparty exposure frequently and in significant detail. The Directors consider that the 
policies and procedures in place to manage credit exposure continue to be appropriate for the Group’s risk appetite and, during 2019 
and historically, no material credit losses have been experienced by the Group.

The impact on equity of a 100 basis point increase in credit spreads at the relevant valuation date, is as follows:

Equity 

Financial Investments and cash

31 December  
2019 
£m

31 December  
2018 
£m

54.8

42.3

Credit and counterparty risk is managed by the Group by investing in high quality money market funds and setting suitable 
parameters for asset managers to adhere to when purchasing debt securities. Cash balances and deposits are placed only with highly 
rated credit institutions. The detailed holdings are reviewed regularly by the Investment Committee. 

Invested Assets

As noted above, the Group primarily invests in the following asset types:

• 

Investment funds and cash plus liquidity funds, which in turn invest in a mixture of short-dated fixed and variable rate securities, 
such as cash deposits, certificates of deposits, floating rate notes and other commercial paper; 

176

Admiral Group plc · Annual Report and Accounts 2019

•  Deposits with well rated institutions are short in duration (one to five years). These are classified as held at amortised cost. 
Therefore neither the carrying value of the asset, nor the interest return will be impacted by fluctuations in interest rates;

•  Debt securities are held within two segregated mandates. The guidelines of the investments retain a similar credit quality of the 

investment funds (all holdings are investment grade). The duration of the securities is relatively short (c. three years) and similar to 
the duration of the on book claims liabilities (the average duration is three years); and

•  UK Government bonds which are classified as FVOCI. 

Reinsurance assets

To mitigate the risk arising from exposure to reinsurers (in the form of reinsurance recoveries and profit commissions), the Group only 
conducts business with companies of appropriate financial strength ratings. In addition, many reinsurance contracts are operated on a 
funds withheld basis, which substantially reduces credit risk, as the Group withholds the cash received from policyholders as collateral.

Loans and advances to customers

The risk appetite for the lending business is set with respect to anticipated loan losses over a 12-month period. Management 
has defined an amber and a red loan loss limit, representing points at which action is required. These limits have been defined by 
management to reflect the business maturity, the business ambitions and the economic climate. Risk appetite is assessed at least 
annually, while the limits are continuously monitored.

Insurance assets

A further principal form of credit risk is in respect of amounts due from policyholders, largely due to the potential for default by 
instalment payers. The impact of this is mitigated by the large customer base and low average level of balance recoverable. There 
is also mitigation by the operation of numerous high- and low-level controls in this area, including payment on policy acceptance as 
opposed to inception and automated cancellation procedures for policies in default.

The amount of bad debt expense relating to policyholder debt charged to the income statement in 2019 and 2018 is insignificant. 

Trade and other receivables

Trade receivables and other debtors are also subject to credit risk, although this is mitigated by a review of the credit worthiness of all 
counterparties prior to them being accepted. 

Other assets

All other assets are assessed as low credit risk under IFRS 9, with no significant amounts past due or impaired.

The Group’s credit risk exposure to assets with external ratings is as follows:

Financial institutions – Credit institutions

Financial institutions – Credit institutions 

Financial institutions – Credit institutions

Rating

AAA

AA

A

Financial institutions – Credit institutions

BBB and below

UK Government gilts

Reinsurers

Reinsurers

Reinsurers

AA

AA

A

BBB

31 December 
2019
£m

31 December 
2018
£m

245.1

925.2

1,483.2

688.7

174.0

688.9

160.6

1.7

164.3

942.1

1,501.3

567.9

170.9

458.5

303.6

–

The Group’s maximum exposure to credit risk at 31 December 2019 is £4,913.3 million (2018: £4,507.4 million), being the carrying value 
of financial investments and cash, the carrying value of loans and advances to customers and the excess of reinsurance assets over 
amounts owed to reinsurers under funds withheld arrangements. The Group does not use credit derivatives or similar instruments to 
mitigate exposure. 

£13.8 million (2018: £9.2 million) was charged to the income statement in respect of movement on the ECL of loans and advances to 
customers. Further details are provided in note 7b.

There were no further significant financial assets that were past due at the close of either 2019 or 2018.

Admiral Group plc · Annual Report and Accounts 2019

177

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

6. Investment Income and costs continued

Interest rate risk 

The Group considers interest rate risk to be the risk that unfavourable movements in interest rates could adversely impact on the 
capital values of financial assets and liabilities. 

The impact on equity of a 50 basis point increase in interest rates at the relevant valuation date, is as follows: 

Equity 

Loans and advances to customers

31 December 
2019
£m

31 December 
2018
£m

35.4

29.9

The Group’s loan portfolio is made up of fixed rate loans which are funded at a floating variable rate. The Group has an interest rate 
swap arrangement, the risk management objective of which is to eliminate the majority of the interest rate risk from the loans 
portfolio. This relates to the difference between the fixed rate on loans written and the floating variable rate on funding. 

Hedge accounting

Hedge accounting is applied when the criteria specified in IFRS 9 (including amendments, as set out above) are met. In line with IFRS 9, 
the gain or loss on the hedged position as at the balance sheet date is recognised through Other Comprehensive Income. 

This results in a hedging reserve at 31 December 2019 (and at 31 December 2018) in relation to the interest rate swap.

The Group is exposed to GBP LIBOR within its hedge accounting relationships, with the hedged item including issued GBP LIBOR 
floating rate debt as disclosed below. In addition, the Group has a number of financial assets and liabilities with interest rates linked to 
GBP LIBOR that are not included in hedge accounting relationships. Similarly, there are exposures to non-GBP interest rates.

The Group is closely monitoring the market and the output from the various industry working groups managing the transition to new 
benchmark interest rates. 

In response to the announcements, the Group has set up an Interbank Offered Rate (IBOR) transition project which includes input 
from a number of areas of the business including risk management, investments, legal, accounting and systems. The project is under 
the governance of the Investment Committee, and ultimately the Chief Financial Officer who is a member of the Board. The aim of 
the programme is to understand where IBOR exposures are within the business and prepare and deliver on an action plan to enable a 
smooth transition to alternative benchmark rates. The Group intends to have its transition and fall-back plans in place by the end of 
2020.

For the Group’s loan backed securities and related interest rate swaps (which are bilateral agreements) the Group has started 
discussions with respective counterparties to amend the reference benchmark interest rate which will change to SONIA. The Group 
aims to finalise this amendment in the second half of 2020. 

For the Group’s RCF and other debt linked to GBP LIBOR and reinsurance funds withheld balances, the Group will begin a dialogue in 
2020 to propose amendments to the fall-back provisions to move from GBP LIBOR to SONIA.

Below are details of the hedging instruments and hedged items in scope of the IFRS 9 amendments due to benchmark interest rate 
reform, by hedge type. The terms of the hedged items listed match those of the corresponding hedging instruments.

Hedge type

Instrument type

Maturing in

Nominal  Hedged item

Cash flow 
hedge

Cash flow 
hedge

Pay sterling fixed, receive 1-month GBP LIBOR 
interest rate swap 

Pay sterling fixed, receive 1-month GBP LIBOR 
interest rate swap 

2023

£146.3m Portfolio cash flow hedges of interest 

rate risk on GBP LIBOR

2024

£274.7m Portfolio cash flow hedges of interest 

rate risk on GBP LIBOR 

The Group will continue to apply the amendments to IFRS 9 until the uncertainty arising from the interest rate benchmark reforms 
with respect to the timing and the amount of the underlying cash flows that the Group is exposed to ends. 

Due to the immateriality of the transaction and balance, no further disclosure is made.

178

Admiral Group plc · Annual Report and Accounts 2019

Financial liabilities

The Group also holds a financial liability in the form of £200.0 million of subordinated notes with a ten-year maturity and fixed rate 
coupon of 5.5%. This liability is valued at amortised cost and therefore neither the carrying value of the deposits, nor the interest 
payable, will be impacted by fluctuations in interest rates.

Liquidity risk

Liquidity risk is defined as the risk that the Group does not have sufficient, available financial resources to enable it to meet its 
obligations as they fall due, or can only secure them at excessive cost. 

The Group is strongly cash-generative due to the large proportion of revenue arising from non-underwriting activity. Further, as 
noted above, a significant portion of insurance funds are invested in investment funds with same day liquidity, meaning that a large 
proportion of the Group cash and investments is immediately available. 

A breakdown of the Group’s other borrowings, trade payables and other payables is shown in note 11. 

The subordinated notes have a maturity date of July 2024, whereas all trade and other payables will mature within three to six months 
of the balance sheet date (refer to the maturity profile at the start of this note for further detail).

In practice, the Group’s Directors expect actual cash flows to be consistent with this maturity profile except for amounts owed 
to co-insurers and reinsurers. Of the total amounts owed to co-insurers and reinsurers of £1,442.1 million (2018: £1,275.9 million), 
£1,129.6 million (2018: £1,022.7 million) is held under funds withheld arrangements and therefore not expected to be settled within  
12 months.

A maturity analysis for insurance contract liabilities is included in note 5. The maturity profile for financial assets is included at the 
start of this note. 

The Group’s Directors believe that the cash flows arising from these assets will be consistent with this profile. Liquidity risk is not, 
therefore, considered to be significant.

Admiral Group plc · Annual Report and Accounts 2019

179

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

6. Investment Income and costs continued

Foreign exchange risk

Foreign exchange risk arises from unfavourable movements in foreign exchange rates that could adversely impact the valuation of 
overseas assets and liabilities. 

The Group is exposed to foreign exchange risk through its operations overseas. Although the relative size of the international 
operations means that the risks are relatively small, increasingly volatile foreign exchange rates could result in larger potential gains 
or losses. Assets held to fund insurance liabilities are held in the currency of the liabilities; however, surplus assets held as regulatory 
capital in foreign currencies remain exposed. 

The Group’s exposure to net assets and profits in currencies other than the reporting currency is immaterial other than for US dollars 
and Euros. The Group’s exposure to net assets held in US dollars at the balance sheet date was £40.9 million (2018: £60.7 million); the 
exposure to net assets held in Euros was £111.8 million (2018: £69.3 million). 

The loss before tax derived from business carried out in the US was £18.5 million (2018: £19.2 million). If the Sterling rates with US 
dollars had strengthened/weakened by 10%, the Group’s profit before tax for the year would increase/decrease by £1.8 million (2018: 
£1.8 million).

The profit before tax derived from business carried out in Euros was €11.9 million (2018: profit before tax of €5.4 million). If the 
Sterling rates with Euros had strengthened/weakened by 10%, the Group’s profit before tax for the year would increase/decrease by 
£1.0 million (2018: £0.4 million).

7. Loans and Advances to Customers

7a. Accounting policies

Loans and advances to customers relate to the Admiral Loans business, consisting of unsecured personal loans and car finance products. 

Classification

Loans and advances to customers are measured at amortised cost. This is because assets are held in order to collect contractual cash 
flows and the contractual terms of the financial asset demand cash inflows which are solely payments of principal and interest on the 
principal amount outstanding. 

Interest income and expense

Interest income received in relation to loans and advances to customers is calculated using the effective interest method which 
allocates interest, and direct and incremental fees and costs over the expected lives of the assets and liabilities. There has been no 
change in recognition of interest income from the comparative period.

Interest expense is calculated following the specific process relating to each source of funding, which is not linked to individual accounts.

Finance leases

Included within loans and advances to customers are personal contract purchase (PCP) and hire purchase (HP) arrangements which 
are classified as finance leases under IFRS 16. A receivable equal to the net investment in the lease has been recognised. The net 
investment is equal to the gross investment in the lease discounted at the rate implicit in the lease. The impairment requirements  
of IAS 36 have been applied to the finance leases held.

Lease interest income is recognised within interest income in the income statement over the term of the lease using the effective 
interest method.

7b. Loans and advances to customers

Loans and advances to customers – gross carrying amount

Loans and advances to customers – provision

Total loans and advances to customers

180

Admiral Group plc · Annual Report and Accounts 2019

31 December 
2019
£m

31 December 
2018
£m

479.1

(24.0)

455.1

310.4

(10.2)

300.2

Loans and advances to customers are comprised of the following:

Unsecured personal loans

Finance leases

Total loans and advances to customers, gross

Fair value measurement

31 December 
2019
£m

31 December 
2018
£m

445.8

33.3

479.1

294.2

16.2

310.4

The amortised cost of loans and advances to customers on a portfolio basis is considered a reasonable approximation of fair value.

Expected credit losses

The expected credit loss model is a three-stage model based on forward looking information regarding changes in the credit quality 
since origination. Credit risk is measured using a probability of default, exposure at default and loss given default defined as follows: 

•  Probability of Default (PD): The likelihood of an account defaulting; calibrated through analysis of historic customer behaviour. 

Where customers have already met the definition of default this is 100%. For customers that are not in default the PD is determined 
through analysis of historic data at a credit grade level. 

•  Exposure at Default (EAD): The amount of balance at the time of default. For loans that are in arrears the EAD is taken as the current 

balance, for up to date loans the contractual outstanding balance in each future month is used.

•  Loss Given Default (LGD): The amount of the asset not recovered following a borrower’s default, determined through analysis of 

historic recovery performance.

The PD is applied to the EAD to calculate the expected loss. Where customers are up-to-date the EAD is effectively the sum of the 
future month-end balances, as such the PD is converted from an annual rate to a monthly rate before applying it to the EAD. The LGD is 
then applied to this loss to calculate the total expected loss including recoveries. A forward-looking provision is also calculated, as set 
out later in this note.

Loan assets are segmented into three stages of credit impairment:

•  Stage 1 – no significant increase in credit risk of the financial asset since inception;

•  Stage 2 – significant increase in credit risk of the financial asset since inception; and

•  Stage 3 – financial asset is credit impaired.

For assets in stage 1, the allowance is calculated as the expected credit losses from events within 12 months after the reporting date. 
For assets in stages 2 and 3, the allowance is calculated as the expected credit loss from events in the remaining lifetime of each asset.

Significant increase in credit risk (Stage 2)

As explained above, stage 1 assets have an ECL allowing for losses in the next twelve months, stage 2 or 3 assets have an ECL allowing 
for losses over the remaining lifetime of the contract. An asset moves to stage 2 when its credit risk has increased significantly since 
initial recognition. IFRS 9 does not prescribe a definition of significant increase in credit risk (SICR) but does include a rebuttable 
presumption that this does occur for loan assets which are 30 days past due (which the Group does not rebut). 

The Group has deemed a SICR to have occurred where:

•  the loan is 1 to 3 loan payments in arrears; or

•  the loan has been in arrears with Admiral Loans in the last six months; or 

•  the customer has a significant level of unsecured debt relative to the point of inception.

Admiral Group plc · Annual Report and Accounts 2019

181

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

7. Loans and Advances to Customers continued

Credit Impaired (Stage 3)

The Group does not rebut the presumption within IFRS 9 that default has occurred when an exposure is greater than 90 days past due, 
which is consistent with a customer being 4 or more payments in arrears. In addition, a loan is deemed to be credit impaired where: 

•  there is an Individual Voluntary Arrangement (IVA) agreement confirmed or proposed; or 

•  customer has started or progressed bankruptcy action; or

•  a repayment plan is in place; or

•  customer is deceased.

Write off policy

Loans are written off where there is no reasonable expectation of recovery. The Group’s policy is to write off balances to their 
estimated net realisable value. Write offs are actioned on a case by case basis taking into account the operational position and the 
collections strategy. Given the immaturity of the loans business, and considerations surrounding potential debt sales in the future, the 
Group has to date operationally written off only a small proportion of the book.

Forward-looking information

Under IFRS 9 the provision must reflect an unbiased and probability-weighted amount that is determined by evaluating a range of 
possible outcomes. The means by which the Group has determined this is to run scenario analyses. 

Economic scenarios are considered, including an upturn, a downturn and a severe downturn. A 50% weighting is applied to the base 
scenario and the remaining 50% distributed across the scenarios as shown below:

•  25% Upturn

•  20% Downturn

•  5% Severe Downturn

The key economic driver of the losses from the scenarios is the likelihood of a customer entering hardship through unemployment. 
Several customer demographics including age, income and debt levels are considered with a sensitivity to the specific scenarios 
considered. For each individual customer, the sensitivities from each demographic are combined to determine an overall sensitivity.

Management judgement has been used to define the weighting and severity of the different scenarios based on available data 
without undue cost or effort. The outcome from the scenarios have been contrasted to loss rates stemming from loans written over 
the last decade, including those from the most recent economic downturn (2007-2009). 

Sensitivities to key areas of estimation uncertainty

The key areas of estimation uncertainty identified, as per note 3 to the Financial Statements, are in the PD and the forward 
looking scenarios.

Stage 1 assets represent 95% of the total loan assets; a 0.1% increase in the stage 1 PD, i.e. from 1.8% to 1.9%, would result in a £0.5 
million (2%) increase in ECL. 

The upturn scenario would reduce the ECL allowance by £1.2 million (-5.4%), the downturn would create an increase of £2.5 million 
(11.7%) and severe downturn by £30.0 million (138.0%).

182

Admiral Group plc · Annual Report and Accounts 2019

Amounts arising from ECL: loans and advances to customers

The Group is exposed to credit risk from the Admiral Loans business which has expanded during 2019. 

The following table sets out information about the credit quality of the loans and advances to customers measured at amortised cost. 
Credit grades are used to segment customers by apparent credit risk at the time of acquisition. Higher grades are the lowest credit 
risk with each subsequent grade increasing in expected credit risk. The Group does not have any purchased or originated credit-
impaired (POCI) assets. These tables are inclusive of the finance lease assets which are held by the Group, further analysis of these 
balances can be found in note 7c. 

All probability of defaults figures included in this paragraph allow for forward-looking information, i.e. the PDs are a weighted average 
from the economic scenarios considered. The average PD for stage 1 assets is 1.8% (2018: 1.8%) reflecting the expectation of defaults 
within 12 months of the reporting date. The average PD for assets in stage 2 is 58.7% (2018: 5.2%) reflecting expected losses over the 
remaining life of the assets. The PD for assets in stage 3 is 100.0% (2018: 100.0%) as these assets are deemed to have defaulted.

Stage 1
12- month ECL
£m

Stage 2
Lifetime ECL
£m

Stage 3 
Lifetime ECL
£m

31 December 
2019
Total
£m

31 December 
2018
Total
£m

Credit Grade*2

Higher

Medium

Lower

Credit Impaired

Gross carrying amount

Expected credit loss allowance

Other loss allowance*1

Carrying amount

333.5

112.1

10.6

–

456.2

(5.6)

(0.6)

450.0

3.6

2.6

0.3

–

6.5

(3.4)

–

3.1

–

–

–

16.4

16.4

(14.4)

–

2.0

337.1

114.7

10.9

16.4

479.1

(23.4)

(0.6)

455.1

*1  Other loss allowance covers losses due to a reduction in current or future vehicle value or costs associated with recovery and sale of vehicles.

*2  Credit grade is the internal credit banding given to a customer at origination. This is based on external credit rating information.

The following tables reconcile the opening and closing gross carrying amount and expected credit loss allowance. 

Gross carrying amount as at 1 January 2019 

Transfers

  Transfers from Stage 1 to Stage 2

  Transfers from Stage 1 to Stage 3

  Transfers from Stage 2 to Stage 1

  Transfers from Stage 2 to Stage 3

  Transfers from Stage 3 to Stage 1

  Transfers from Stage 3 to Stage 2

Principal redemption payments

New financial assets originated or purchased

Gross carrying amount as at 31 December 2019

Stage 1
12- month ECL
£m

296.9

(4.5)

(8.2)

2.4

–

–

–

(124.9)

294.5

456.2

Stage 2
Lifetime ECL
£m

Stage 3 
Lifetime ECL
£m

8.9

4.5

–

(2.4)

(2.7)

–

–

(4.5)

2.7

6.5

4.6

–

8.2

–

2.7

–

–

(1.3)

2.2

16.4

139.5

117.7

48.6

4.6

310.4

(9.9)

(0.3)

300.2

Total
£m

310.4

–

–

–

–

–

–

(130.7)

299.4

479.1

Admiral Group plc · Annual Report and Accounts 2019

183

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

7. Loans and Advances to Customers continued

Expected credit loss allowance as at 1 January 2019 

Movements with a profit and loss impact

Transfers

  Transfers from Stage 1 to Stage 2

  Transfers from Stage 1 to Stage 3

  Transfers from Stage 2 to Stage 1

  Transfers from Stage 3 to Stage 1

Changes in PDs/ LGDs/ EADs

New financial assets originated or purchased

Total net profit and loss charge in the period

Expected credit loss allowance as at 31 December 2019

Other movements with no profit and loss impact

Transfers

  Transfers from Stage 2 to Stage 3

  Transfers from Stage 3 to Stage 2

Write-offs

7c. Finance lease receivables

Stage 1
12- month ECL
£m

4.4

Stage 2
Lifetime ECL
£m

1.4

Stage 3 
Lifetime ECL
£m

4.1

(0.1)

(0.3)

0.1

–

(1.8)

3.3

1.2

5.6

–

–

–

0.2

–

(0.2)

–

0.8

1.2

2.0

3.4

(1.0)

–

–

–

0.5

–

–

7.9

1.9

10.3

14.4

1.0

–

(0.5)

Total

9.9

0.1

0.2

(0.1)

–

6.9

6.4

13.5

23.4

–

–

(0.5)

Loans and advances to customers include the following finance leases. The group is the lessor for leases of cars.

Gross investment in finance leases, receivable

Less than 1 year

Between 1 to 5 years 

More than 5 years

Unearned finance income

Net investment in lease receivables 

Less impairment allowance

Net investment in finance leases, receivable

Less than 1 year

Between 1 to 5 years 

More than 5 years

31 December 
2019
£m

31 December 
2018
£m

8.1

28.9

–

37.0

(4.2)

32.8

(0.4)

32.4

6.2

26.6

–

32.8

4.9

10.9

–

15.8

(1.9)

13.9

(0.2)

13.7

4.1

9.8

–

13.9

The net investment in finance leases shown above is net of the unguaranteed residual value of £0.5 million (2018: £0.3 million).

184

Admiral Group plc · Annual Report and Accounts 2019

7d. Interest Income

Loans and advances to customers

31 December 
2019
£m

31 December 
2018
£m

30.8

30.8

15.0

15.0

Interest receivable on loans and advances to customers is recognised in the Income Statement using the effective interest method, 
which calculates the amortised cost of the financial asset and allocates the interest income over the expected product life.

7e. Interest expense 

Interest payable on loan backed securities

Interest payable on other credit facilities

Total interest expense*1

*1 

Interest paid in total during the year was £6.3 million (2018: £3.1 million)

31 December 
2019
£m

31 December 
2018
£m

5.6

0.7

6.3

1.7

1.9

3.6

Interest expense represents the interest payable on funding for the Admiral Loans business, in the form of credit facilities of £220.0 
million (2018: £200.0 million) of which £20.0 million was drawn down at 31 December 2019 (2018: £71.5 million) and loan backed 
securities through an SPE of £400.0 million (2018: £300.0 million) of which £304.5 million was drawn down at 31 December 2019  
(2018: £168.3 million).

8. Other Revenue

8a. Accounting policy

(i) Contribution from additional products and fees and Other Revenue

Revenue is credited to the income statement over the period matching the Group’s obligations to provide services. Where the Group 
has no remaining obligations, the revenue is recognised immediately. An allowance is made for expected cancellations where the 
customer may be entitled to a refund of amounts charged.

Commission from the provision of insurance intermediary services is credited to revenue on the sale of the underlying insurance policy.

There has been no change in revenue recognition from the comparative period.

Admiral Group plc · Annual Report and Accounts 2019

185

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

8. Other Revenue continued

(ii) Nature of goods and services

The following is a description of the principle activities within the scope of IFRS 15 from which the Group generates its other revenue.

Products and services

Nature, timing of satisfaction of performance obligations and significant payment terms

Comparison

The performance obligation is the provision of insurance intermediary services, at which point the 
performance obligation is met. Revenue is therefore recognised at a point in  time.

Fee and commission 
revenue: Commission on 
underlying products

The performance obligation is the provision of insurance intermediary services, at which point the 
performance obligation is met. Revenue is therefore recognised at a point in time. Payment of the 
commission is due within 30 days of the period close.

Fee and commission 
revenue: Administration 
fees

The performance obligation is the change requested being made to the underlying policy, at which point  
the performance obligation is met.

Revenue is therefore recognised at a point in time and is collected immediately or in line with direct debit 
instalments.

Revenue from 
law firm

The performance obligation is the pursuit of the compensation from the other side’s insurer on behalf of 
the customer. Once the case is settled the performance obligation is fully satisfied. Revenue is therefore 
recognised over time using the expected value method. This method values revenue by multiplying 
hours incurred on open cases by a 12-month realisable rate. The realisable rate is a probability weighted 
transaction price based on settled cases. The expected value method therefore results in revenue 
recognised being constrained to that where there is a high probability of no significant reversal. 

Revenue is recognised over time because as the Group has an enforceable right to payment for performance 
completed to date and the work performed to date has no alternative use to the Group

A contract asset is recognised equal to the work performed up to the balance sheet date but not yet billed. 
Refer to note 6g for further detail of this balance.

Payment is due within 28 days of invoice.

Profit commission from 
co-insurers

The Group’s profit commission revenue falling within the scope of IFRS 15, ‘Revenue from Contracts with 
Customers’ relates to a contractual arrangement between the Group’s insurance intermediary EUI Limited, 
and a third party (external to the Group) co-insurer (Great Lakes) underwriting a share of the UK Car 
Insurance business generated by EUI Limited. 

The variable consideration, being the profit commission recognised in respect of each underwriting year 
at the end of each reporting period, is recognised at a point in time, and calculated based on a number of 
detailed inputs, the most material of which are as follows:

•  Premiums, defined as gross premiums ceded including any instalment income, less reinsurance 

premium (for excess of loss reinsurance);

• 

Insurance expenses incurred; and

•  Claims ratio (more typically referred to as a loss ratio).

Whilst the premiums and insurance expenses related to an underwriting year are typically fixed at the 
conclusion of each underwriting year and are not subject to judgement, the claims ratio is calculated from 
the underwriting year loss ratios that result from the setting of claims reserves in the Financial Statements 
meaning it is subject to inherent uncertainty. As stated in note 5d, Admiral’s reserving policy is initially 
to reserve conservatively, above internal and independent projections of actuarial best estimates. This is 
designed to create a margin held in reserves to allow for unforeseen adverse development in open claims. 

Admiral’s financial statement loss ratios, used in the calculation of profit commission income, continue 
to include a significant margin above projected best estimates of ultimate claims costs. It is this margin 
for uncertainty, included in the financial statement loss ratios, which creates the constraint over the 
recognition of the variable consideration, as using the booked loss ratio rather than the actuarial best 
estimate constrains the profit commission income to a level where there is a high probability of no 
significant reversal of the revenue recognised. 

The key methods, inputs and assumptions used to estimate the variable consideration of profit commission 
are therefore in line with those used for the calculation of claims liabilities, as set out in note 3 to the Annual 
Report, with further detail also included in note 5. There are no further critical accounting estimates or 
judgements in relation to the recognition of profit commission.

186

Admiral Group plc · Annual Report and Accounts 2019

Instalment income on insurance premium paid via instalments is recognised under IFRS 9 using the effective interest rate, and as such 
is not within the scope of IFRS 15. Profit commission from reinsurers is within the scope of IFRS 4, and not within the scope of IFRS 15 
due to the nature of the income.

Refer to the Strategic Report for further detail on the sources of revenue.

8b. Disaggregation of revenue

In the following tables, other revenue is disaggregated by major products/service lines and timing of revenue recognition. The total 
revenue disclosed in the table of £584.8 million (2018: £542.4 million) represents total other revenue and profit commission and is 
disaggregated into the segments included in note 4.

Major products/service line

Comparison*1

Instalment income

Fee and commission revenue

Revenue from law firm

Other

Total other revenue

Profit commission

Total other revenue and profit commission

Timing of revenue recognition

Point in time

Over time

Revenue outside the scope of IFRS 15

Year ended 31 December 2019

UK Insurance 
£m

International 
Car Insurance
 £m

 Comparison 
£m

Other 
£m

Total 
£m

–

85.3

162.0

32.9

13.4

293.6

114.0

407.6

267.8

35.9

103.9

407.6

–

2.9

18.7

–

–

21.6

0.9

22.5

18.7

–

3.8

22.5

152.2

–

–

–

–

152.2

–

152.2

152.2

–

–

152.2

–

–

1.9

–

0.6

2.5

–

2.5

2.5

–

–

2.5

152.2

88.2

182.6

32.9

14.0

469.9

114.9

584.8

441.2

35.9

107.7

584.8

Admiral Group plc · Annual Report and Accounts 2019

187

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

8. Other Revenue continued

Major products/service line

Comparison*1

Instalment income

Fee and commission revenue

Revenue from law firms

Other

Total other revenue

Profit commission

Total other revenue and profit commission

Timing of revenue recognition

Point in time

Over time

Revenue outside the scope of IFRS 15

Year ended 31 December 2018

UK Insurance 
£m

International 
Car Insurance
 £m

 Comparison 
£m

Other 
£m

Total 
£m

–

82.6

172.4

30.5

10.8

296.3

93.2

389.5

275.3

33.4

80.8

389.5

–

2.7

15.9

–

–

18.6

–

18.6

15.9

–

2.7

18.6

131.7

–

–

–

–

131.7

–

131.7

131.7

–

–

131.7

–

–

1.9

–

0.7

2.6

–

2.6

2.6

–

–

2.6

131.7

85.3

190.2

30.5

11.5

449.2

93.2

542.4

425.5

33.4

83.5

542.4

*1  Comparison revenue excludes £19.4 million (2018: £19.3 million) of income from other Group companies.

Instalment income is recognised applying the effective interest rate over the term of the policy, and is outside the scope of IFRS 15. 
Profit commission from reinsurers is recognised under IFRS 4, and is discussed further in note 5 to the Financial Statements.

9. Expenses

9a. Accounting policies

(i) Acquisition costs and operating expenses

Acquisition costs incurred in obtaining new and renewal business are charged to the income statement over the period in which those 
premiums are earned. All other operating expenses are charged to the income statement in the period that they are incurred. 

(ii) Employee benefits

As detailed in the Remuneration Committee Report, the key elements of employee remuneration are:

•  Base salaries and pension contributions;

•  Share based incentive plans;

•  A discretionary bonus, the ‘DFSS Bonus’, rather than an annual cash bonus, that is directly linked to the number of DFSS awards held 

and actual dividends paid out to shareholders.

Within note 9b, the charges for base salaries and pension contributions (and the related social security costs) are recognised within 
insurance contract expenses or administration and other marketing costs, based on the role of the employee. 

Charges for the share based incentive plans (and related social security costs) and discretionary bonus are included within Share 
Scheme Charges. These charges are not shown as part of the result for each reportable segment, or within the expense ratio, due 
to them being materially comprised of an accounting charge in line with IFRS 2 Share based payments which does not result in a cash 
payment to employees but instead results in a dilution of shares. 

The rules of the share schemes ensure that the actual dilution level does not exceed 10% in any rolling ten-year period, by funding of 
any vested (and future) DFSS and SIP awards as appropriate with market-purchased shares. This corresponds to approximately a 1% 
dilution of share capital each year. 

188

Admiral Group plc · Annual Report and Accounts 2019

Base salaries and pension contributions

Base salaries and the related employer social security costs are charged to the income statement in the period that they are incurred.

The Group contributes to defined contribution personal pension plans for its employees. The contributions payable to these schemes 
are charged in the accounting period to which they relate.

Share based incentive plans and related social security costs

The Group operates a number of equity and cash settled compensation schemes for its employees, the main ones being:

•  a Share Incentive Plan (‘SIP’), which is in place for all UK employees encouraging wide share ownership across our employees; and 

•  the Discretionary Free Share Scheme (‘DFSS’). DFSS shares are typically awarded to managers, and for the majority of employees 
50% of the DFSS shares awarded are subject to three performance conditions being Earnings per Share growth, Return on Equity 
and Total Shareholder Return vs. the FTSE 350 (excluding investment companies) over a three-year period. 

For both schemes, employees must remain in employment three years after the award date (i.e. at the vesting date), otherwise the 
shares are forfeited.

The majority of these schemes are classed as equity settled under IFRS 2, due to the employees receiving shares (rather than cash) as 
consideration for the services provided. 

For equity settled schemes, the charge, which reflects the fair value of the employee services received in exchange for the grant 
of the free shares, is recognised as an expense, with a corresponding increase in equity, as shown in the Consolidated Statement of 
Changes in Equity (2019: £58.8 million; 2018: £56.7 million). 

For the cash settled schemes, the expense recognised for the fair value of services received results in a corresponding increase 
in liabilities. 

The key drivers and assumptions used to calculate the charge for the schemes over the three year vesting period are:

•  the number of shares awarded, which is set at the start of each scheme. Details of the number of shares awarded for each scheme 

where shares remain unvested is set out in note 9f(ii)

•  the fair value of the shares

  For the SIP, the fair value of the shares awarded is the share price at the award date. Awards under the SIP are entitled to receive 

dividends, and hence no adjustment is made to this fair value.

  For the DFSS equity settled awards, awards are not eligible for dividends, although a discretionary bonus is currently paid equivalent 

to the dividend that would have been paid on the shareholding, hence the fair value of the shares is revised downwards to take 
account of these expected dividends.

  For the DFSS cash settled awards, the fair value is based on the share price at the vesting date. The closing share price at the end of 

each reporting period is used as an approximation for the closing price at the end of the vesting period.

•  attrition rates, which impact the ultimate number of shares that vest;

• 

in the case of the DFSS, the vesting rates based on the performance conditions, which also impact the ultimate number of shares 
that vest.

The number of shares that have ultimately vested compared to those originally awarded is set out in note 9f(iii).

At each balance sheet date, the Group revises its assumptions on the number of shares which will ultimately vest based on the latest 
forecast information for attrition rates and, for the DFSS, the extent to which the performance conditions are met. 

The financial impact as a result of any change in the assumptions is recognised through the Income Statement. Any significant 
changes in assumptions may therefore result in an increased/decreased charge in an accounting period as a result of this true-up of 
the expected cumulative charge required.

Admiral Group plc · Annual Report and Accounts 2019

189

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

9. Expenses continued

Social security costs on share based incentive plans

Social security costs are incurred by the Group in respect of the share based incentive plans, with the expense recognised over the 
vesting period for each share scheme. For the SIP, these costs are paid when the employees sell the shares after vesting (typically 3-5 
years after the grant date). For the DFSS, the costs are paid immediately upon vesting.

The total social security costs are calculated based on the following:

•  The taxable value of the shares, being:

–  For the SIP, the lower of the share price at award date and the share price at the balance sheet date;

–  For the DFSS, the share price at the balance sheet date.

•  the number of shares expected to vest for each scheme, driven by the number of shares awarded, attrition rates and, for the DFSS, 

the vesting rate based on performance conditions;

•  the appropriate social security rate.

These assumptions are updated at the end of each reporting period. The financial impact as a result of any change in the assumptions 
is recognised through the Income Statement. Any significant changes in assumptions may therefore result in an increased/decreased 
charge in an accounting period as a result of this true-up of the expected cumulative charge required.

Discretionary bonus on shares allocated but unvested

The cost of the DFSS bonus is recognised and paid in each period equivalent to the dividends on shares allocated to employees that 
are still entitled to vest, but have not yet vested. The cost shown also includes the social security costs on the discretionary bonus. No 
accrual is made for future discretionary bonus payments due to there being no contractual obligation for such a bonus at the balance 
sheet date.

9b. Operating expenses and share scheme charges

Acquisition of insurance contracts

Administration and other marketing costs (insurance contracts)

Insurance contract expenses

Administration and other marketing costs (other)

Share scheme charges

Total expenses and share scheme charges

Acquisition of insurance contracts*1

Administration and other marketing costs (insurance contracts)

Insurance contract expenses

Administration and other marketing costs (other)

Share scheme charges

Total expenses and share scheme charges

31 December 2019

Recoverable 
from co- and 
reinsurers
£m

(104.9)

(307.2)

(412.1)

–

(29.1)

(441.2)

31 December 2018

Recoverable 
from co- and 
reinsurers
£m

(103.8)

(287.9)

(391.7)

–

(27.1)

(418.8)

Gross
£m

138.0

398.8

536.8

281.4

82.5

900.7

Gross
£m

135.1

381.6

516.7

249.2

76.9

842.8

Net
£m

33.1

91.6

124.7

281.4

53.4

459.5

Net
£m

31.3

93.7

125.0

249.2

49.8

424.0

*1  Acquisition of insurance contracts expense excludes £19.4 million (2018: £19.3 million) of aggregator fees from other Group companies.

190

Admiral Group plc · Annual Report and Accounts 2019

The £91.6 million (2018: £93.7 million) administration and marketing costs allocated to insurance contracts is principally made up of 
salary costs.

Analysis of other administration and other marketing costs:

31 December 
2019
£m

31 December 
2018
£m

Expenses relating to additional products and fees

Comparison operating expenses

Loans expenses (including movement on ECL provision)

Other expenses

Total

70.1

156.8

31.9

22.6

281.4

Refer to note 13 for a reconciliation between insurance contract expenses and the reported expense ratio.

9c. Staff costs and other expenses

31 December 2019

31 December 2018

Salaries

Social security charges

Pension costs

Share scheme charges (see note 9f)

Total staff expenses

Depreciation charge:

– Owned assets

– ROU assets

Amortisation charge:

– Software

– Deferred acquisition costs

Auditor’s remuneration (including VAT):

–  Fees payable for the audit of the Company’s annual 

accounts

–  Fees payable for the audit of the Company’s subsidiary 

accounts

–  Fees payable for audit related assurance services 

pursuant to legislation or regulation

Total
£m

292.2

30.5

13.5

82.5

418.7

11.9

11.9

17.4

–

0.1

0.9

0.4

Net
£m

109.2

12.8

4.8

53.4

180.2

4.1

4.6

5.9

52.8

–

0.8

–

Total
£m

268.8

27.2

9.0

76.9

381.9

12.0

–

15.5

–

–

0.5

0.4

63.4

144.4

22.9

18.5

249.2

Net
£m

95.7

10.3

3.2

49.8

159.0

3.7

–

4.6

50.5

–

0.3

–

£32,380 (2018: £1,800) was payable to the auditor for other services in the year.

Total and net expenses are before and after co- and reinsurance arrangements respectively.

Refer to the Corporate Governance Report for details of the Audit Committee’s policy on fees paid to the Company’s auditor for non-
audit services. Audit fees are 66% (2018: 53%) of total fees and 31% (2018: 47%) of total fees are for non-audit services, which are 
classed as audit related assurance services under the FRC rules on non-audit services.

The amortisation of software and deferred acquisition cost assets is charged to expenses in the income statement. 

Admiral Group plc · Annual Report and Accounts 2019

191

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

9. Expenses continued

9d. Staff numbers (including Directors)

Direct customer contact staff

Support staff

Total

9e. Directors’ remuneration

(i) Directors’ remuneration

Directors’ emoluments

Amounts receivable under SIP and DFSS share schemes

Company contributions to money purchase pension plans

Total

(ii) Number of Directors

Retirement benefits are accruing to the following number of Directors under:

– Money purchase schemes

9f. Staff share schemes

Analysis of share scheme costs:

Average for the year

2019
Number

7,319

3,510

10,829

2018
Number

6,845

3,354

10,199

31 December 
2019
£m

31 December 
2018
£m

1.7

1.2

–

2.9

1.6

1.1

–

2.7

2019
Number

2018
Number

1

1

IFRS 2 charge for equity settled share schemes

IFRS 2 charge for cash settled share schemes

Total IFRS 2 charge

Social security costs on IFRS 2 charge

Discretionary bonus on shares allocated but 
unvested

Total share scheme charges

SIP charge (i)

DFSS charge (ii)

Total charge

31 December 2019

Gross
£m

17.3

–

17.3

1.6

–

18.9

Net 
£m

11.9

–

11.9

1.2

–

13.1

Gross
£m

41.5

1.9

43.4

7.1

13.1

63.6

Net 
£m

26.5

1.0

27.5

4.8

8.0

40.3

Gross
£m

58.8

1.9

60.7

8.7

13.1

82.5

Net 
£m

38.4

1.0

39.4

6.0

8.0

53.4

192

Admiral Group plc · Annual Report and Accounts 2019

IFRS 2 charge for equity settled share schemes

IFRS 2 charge for cash settled share schemes

Total IFRS 2 charge

Social security costs

Discretionary bonus on shares allocated but 
unvested

Total share scheme charges

SIP charge (i)

DFSS charge (ii)

Total charge

31 December 2018

Gross
£m

16.4

–

16.4

1.7

–

18.1

Net 
£m

11.2

–

11.2

1.1

–

12.3

Gross
£m

40.3

0.6

40.9

5.9

12.0

58.8

Net 
£m

25.8

0.3

26.1

3.9

7.5

37.5

Gross
£m

56.7

0.6

57.3

7.6

12.0

76.9

Net 
£m

37.0

0.3

37.3

5.0

7.5

49.8

Net share scheme charges are presented after allocations to co-insurers (in the UK and Italy) and reinsurers (in the International 
Insurance businesses). The proportion of net to gross share scheme charges would be expected to be consistent in each period, at 
approximately 65%.

Analysis of gross cost

Year of share scheme – SIP

2014

2015

2016

2017*1

2018*1

2019*1

Gross IFRS 2 costs – SIP

Year of share scheme – DFSS

2014

2015

2016

2017*2

2018*2

2019*2

Gross IFRS 2 costs – DFSS 

Total IFRS 2 costs

Financial year ended 31 December

2016 and 
prior
£m

2017
£m

2018
£m

2019
£m

Total 
cumulative 
charge to 
date
£m

9.7

8.6

6.2

2.2

–

–

11.8

9.6

5.8

–

–

–

2.1

3.0

2.2

1.1

–

–

8.4

3.7

9.4

12.8

3.6

–

–

29.5

37.9

–

2.0

5.4

5.5

3.5

–

–

–

2.1

5.5

6.1

3.6

16.4

17.3

–

7.0

17.0

13.0

3.9

–

40.9

57.3

–

–

9.8

14.5

15.6

3.5

43.4

60.7

11.8

13.6

15.9

14.3

9.6

3.6

15.5

26.0

45.4

31.1

19.5

3.5

*1 

*2 

 Awards are made in March and September of each year, and vest over 36 months from award date. On the 2017 scheme, an average of 5 months’ charge remains outstanding, 
on the 2018 scheme an average of 17 months’ charge remains outstanding, and on the 2019 schemes an average of 29 months’ charge remains outstanding.

 The main award is made in September of each year, with smaller awards made at other points through the year. The shares vest over 36 months from award date.  
On the 2017 main DFSS, 9 months’ charge remains outstanding; on the 2018 main DFSS 21 months’ charge remains outstanding, and on the 2019 main DFSS, 33 months’ 
charge remains outstanding.

Admiral Group plc · Annual Report and Accounts 2019

193

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

9. Expenses continued

(i) The Approved Share Incentive Plan (the SIP)

Eligible UK based employees qualified for awards under the SIP based upon the performance of the Group in each half-year period. The 
maximum award for each year is £3,600 per employee and the maximum number of shares that can vest relating to the 2019 schemes 
is 1,113,496 (2018 schemes: 1,192,302; 2017 schemes: 1,067,291). 

The awards are made at the discretion of the remuneration committee, taking into account the Group’s performance.

(ii) The Discretionary Free Share Scheme (the DFSS)

Under the DFSS, details of which are contained in the remuneration policy section of the Directors’ Remuneration Report, individuals 
receive an award of free shares at no charge. 

The maximum number of shares that can vest relating to the 2019 schemes is 2,637,196 (2018 scheme: 3,373,948; 2017 schemes: 
3,205,449). 

The vesting percentage for the 2016 DFSS scheme which vested during 2019 was 93.8% (2015 DFSS scheme: 87.1%).

(iii) Number of free share awards committed at 31 December 2019

SIP 20172

SIP 2018*2

SIP 2019*2

DFSS 2017*3

DFSS 2018*3

DFSS 2019*3

Total awards committed

Awards 
outstanding*1

1,067,291

1,192,302

1,113,496

3,205,449

3,373,948

2,637,196

12,589,682

*1  Being the maximum number of awards committed before accounting for expected staff attrition and vesting conditions.

*2  Shares are awarded in March and September of each year, and vest three years later.

*3  The main award is made in September of each year, with smaller awards made at other points through the year.

(iv) Number of free share awards vesting during the year ended 31 December 2019

During the year ended 31 December 2019, awards under the SIP H116 and H216 schemes and the DFSS 2016 schemes vested. The total 
number of awards vesting for each scheme is as follows.

SIP 2016 schemes

DFSS 2016 schemes 

Original awards

Awards vested

1,025,662

3,253,250

797,311

2,643,980

The difference between the original and vested awards reflects employee attrition (SIP schemes) and both employee attrition and the 
vesting outcomes based on performance conditions noted above (DFSS schemes). 

The weighted average fair value of the shares granted in the year was £18.96 (2018: £17.65). 

The weighted average market share price at the date of exercise for shares exercised during the year was £21.06 (2018: £20.05).

194

Admiral Group plc · Annual Report and Accounts 2019

10. Taxation

10a. Accounting policy

Income tax on the profit or loss for the periods presented comprises current and deferred tax. 

(i) Current tax

Current tax is the expected tax payable on the taxable income for the period, using tax rates that have been enacted or substantively 
enacted by the balance sheet date, and includes any adjustment to tax payable in respect of previous periods. 

Current tax related to items recognised in other Comprehensive Income is also recognised in other Comprehensive Income and not in 
the Income Statement.

(ii) Deferred tax

Deferred tax is provided in full using the balance sheet liability method, providing for temporary differences arising between the 
carrying amount of assets and liabilities for accounting purposes and the amounts used for taxation purposes. 

Deferred tax is calculated at the tax rates that have been enacted or substantively enacted by the balance sheet date and that are 
expected to apply in the period when the liability is settled or the asset is realised.

The principal temporary differences arise from carried forward losses, depreciation of property and equipment and share scheme 
charges. The resulting deferred tax is charged or credited in the Income Statement, except in relation to share scheme charges where 
the amount of tax benefit credited to the Income Statement is limited to an equivalent credit calculated on the accounting charge. 
Any excess is recognised directly in equity.

Deferred tax assets relating to carried forward losses are recognised only to the extent that it is probable that future taxable profits 
will be available against which the assets can be utilised. The probability of the availability of future taxable profits is determined by a 
combination of the classification of the status of the businesses holding cumulative tax losses and the business plan profit projections 
for that business, subject to appropriate stress testing.

10b. Taxation 

Current tax

Corporation tax on profits for the year

Under provision relating to prior periods 

Current tax charge

Deferred tax

Current period deferred taxation movement

(Over)/under provision relating to prior periods

Total tax charge per Consolidated Income Statement

31 December 
2019
£m

31 December  
2018
£m

91.3

0.5

91.8

2.8

(0.4)

94.2

81.4

0.2

81.6

3.8

0.3

85.7

Admiral Group plc · Annual Report and Accounts 2019

195

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

10. Taxation continued

Factors affecting the total tax charge are:

Profit before tax

Corporation tax thereon at effective UK corporation tax rate of 19.0% (2018: 19.0%)

Expenses and provisions not deductible for tax purposes 

Non-taxable income

Impact of change in UK tax rate on deferred tax balances

Adjustments relating to prior periods

Impact of different overseas tax rates

Unrecognised deferred tax

Total tax charge for the period as above

31 December 
2019
£m

31 December 
2018
£m

522.6

476.2

99.3

1.8

(4.9)

0.3

0.1

(8.8)

6.4

94.2

90.5

0.7

(6.0)

0.5

0.6

(8.2)

7.6

85.7

Total
£m

0.3

(2.2)

 3.3

0.9

(2.9)

0.7

0.1

0.2

(4.6)

 3.3

1.5

–

(1.5)

0.7

(0.4)

The outstanding corporation tax payable as at 31 December 2019 was £48.3 million (2018: £49.3 million).

10c. Deferred income tax asset/(liability)

Analysis of deferred tax asset/(liability):

Tax 
treatment
 of share 
schemes
£m

Capital 
allowances
£m

Carried 
forward 
losses
£m

Fair value 
reserve
 £m

Other 
differences
£m

Balance brought forward at 1 January 2018

6.1

(4.5)

2.9

(4.6)

0.4

Tax treatment of share scheme charges through 
income or expense

Tax treatment of share scheme charges through reserves

Capital allowances

Carried forward losses

Movement in fair value reserve

Other difference

(2.2)

 3.3

–

–

–

–

–

–

0.9

–

–

–

Balance carried forward at 31 December 2018

7.2

(3.6)

Tax treatment of share scheme charges through 
income or expense

Tax treatment of share scheme charges through reserves

Capital allowances

Carried forward losses

Movement in fair value reserve

Other difference

(4.6)

 3.3

–

–

–

–

–

–

1.5

–

–

–

Balance carried forward at 31 December 2019

5.9

(2.1)

Positive amounts presented above relate to a deferred tax asset position.

–

–

–

(2.9)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

0.7

–

(3.9)

–

–

–

–

(1.5)

–

(5.4)

–

–

–

–

–

0.1

0.5

–

–

–

–

–

0.7

1.2

The average effective rate of tax for 2019 is 19.0% (2018: 19.0%). A further reduction to the main rate of corporation tax to 17% 
(effective from 1 April 2020) was enacted on 15 September 2016 but is expected to be reversed. This would reduce the Group’s  
future current tax charge accordingly.

196

Admiral Group plc · Annual Report and Accounts 2019

The deferred tax asset in relation to carried forward losses remains at £nil at the year end (2018: £nil) due to uncertainty over the 
availability of future taxable profits against which to offset any deferred tax asset (see note 3 for details of how future taxable profits 
are estimated). 

At 31 December 2019, the Group had unused tax losses amounting to £231.3 million (2018: £217.5 million), relating primarily to the 
Group’s US businesses Elephant Auto and Compare.com, for which no deferred tax asset has been recognised. The earliest expiry date 
for any of these tax losses is 2029. The total aggregated unrecognised deferred tax liabilities on temporary differences associated 
with subsidiaries is £nil (2018: £nil).

11. Other assets and other liabilities

11a. Accounting policy

(i) Property and equipment, and depreciation

All property and equipment is stated at cost less accumulated depreciation. Depreciation is calculated using the straight-line method 
to write off the cost less residual values of the assets over their useful economic lives. These useful economic lives are as follows:

Improvements to short leasehold buildings 
Computer equipment 
Office equipment 
Furniture and fittings 
Motor vehicles 
Right-of-use assets  

– 
– 
– 
– 
– 
– 

four to ten years
two to four years
four years
four years
four years
two – 20 years, aligned to lease agreement

In line with the adoption of IFRS 16, and as set out further in notes 2 and 6h to the Financial Statements, a right-of-use asset has been 
established in relation the Group’s lease arrangements. 

The right-of-use asset is measured at cost, which comprises the following:

•  the amount of the initial measurement of lease liability (see notes 2 and 6h to the Financial Statements);

•  any lease payments made at or before the commencement date less any lease incentives received;

•  any initial direct costs; and

•  restoration costs.

The right-of-use asset is subsequently depreciated over the shorter of the lease term and the asset’s useful life on a straight-line basis.

The Group does not have any significant leases which qualify for the short-term leases or leases of low-value assets exemption.

(ii) Impairment of property and equipment

In the case of property and equipment, carrying values are reviewed at each balance sheet date to determine whether there are any 
indications of impairment. If any such indications exist, the asset’s recoverable amount is estimated and compared to the carrying 
value. The carrying value is the higher of the fair value of the asset, less costs to sell and the asset’s value in use. Impairment losses are 
recognised through the Income Statement.

(iii) Intangible assets

Goodwill

All business combinations are accounted for using the acquisition method. Goodwill has been recognised in acquisitions of subsidiaries, 
and represents the difference between the cost of the acquisition and the fair value of the net identifiable assets acquired. 

The classification and accounting treatment of acquisitions occurring before 1 January 2004 have not been reconsidered in preparing 
the Group’s opening IFRS balance sheet at 1 January 2004 due to the exemption available in IFRS 1 (first time adoption). In respect of 
acquisitions prior to 1 January 2004, goodwill is included at the transition date on the basis of its deemed cost, which represents the 
amount recorded under UK GAAP, which was tested for impairment at the transition date. On transition, amortisation of goodwill has 
ceased as required by IAS 38.

Goodwill is stated at cost less any accumulated impairment losses. Goodwill is allocated to cash generating units (CGUs) according to 
business segment and is reviewed annually for impairment. 

The goodwill held on the balance sheet at 31 December 2019 and 2018 is allocated solely to the UK Insurance segment.

Admiral Group plc · Annual Report and Accounts 2019

197

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional Information 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements continued
For the year ended 31 December 2019

11. Other assets and other liabilities continued

Impairment of goodwill

The annual impairment review involves comparing the carrying amount to the estimated recoverable amount (by allocating the 
goodwill to CGUs) and recognising an impairment loss if the recoverable amount is lower. Impairment losses are recognised through 
the income statement and are not subsequently reversed. 

The recoverable amount is the greater of the fair value of the asset less costs to sell and the value in use of the CGU.

The value in use calculations use cash flow projections based on financial budgets approved by management covering a three year 
period. Cash flows beyond this period are considered, but not included in the calculation. 

The key assumptions used in the value in use calculations are those regarding growth rates and expected changes in pricing and 
expenses incurred during the period. Management estimates growth rates and changes in pricing based on past practices and 
expected future changes in the market. 

The headroom above the goodwill carrying value is very significant, and there is no foreseeable event that would eliminate this margin.

Deferred acquisition costs

Acquisition costs comprise all direct and indirect costs arising from the conclusion of insurance contracts. Deferred acquisition costs 
represent the proportion of acquisition costs incurred that correspond to the unearned premiums provision at the balance sheet date. 
This balance is held as an intangible asset. It is amortised over the term of the contract as premium is earned. 

Software

Purchased software is recognised as an intangible asset and amortised over its expected useful life (generally the licence term). 
Internally generated software is recognised as an intangible asset, with directly attributable costs incurred in the development stage 
capitalised. The internally generated software assets are amortised over the expected useful life of the systems and amortisation 
commences when the software is available for use.

The carrying value of software is reviewed every six months for evidence of impairment, with the value being written down if any 
impairment exists. Impairment may be reversed if conditions subsequently improve.

(iv) Provisions, contingent liabilities and contingent assets

Provisions are recognised when a legal or constructive obligation arises as a result of an event that occurred before the balance sheet 
date, when a cash outflow relating to this obligation is probable and when the amount can be estimated reliably. 

Where a material obligation exists, but the likelihood of a cash outflow or the amount is uncertain, or where there is a possible 
obligation arising from a past event that is contingent on a future event, a contingent liability is disclosed. 

Contingent assets are possible assets that arise from past events, whose existence will be confirmed only by the occurrence or  
non-occurrence of future events. Where it is probable that a cash inflow will arise from a contingent asset, this is disclosed.

198

Admiral Group plc · Annual Report and Accounts 2019

11b. Property and equipment

Cost

At 1 January 2018

Additions

Disposals

Transfers

Foreign exchange movement

At 31 December 2018

Depreciation

At 1 January 2018

Charge for the year

Disposals

Foreign exchange movement

At 31 December 2018

Net book amount

At 1 January 2018

Net book amount

At 31 December 2018

Cost

At 1 January 2019

Initial application of IFRS 16

Additions

Disposals

Transfers

Foreign exchange and other 
movements*1

At 31 December 2019

Depreciation

At 1 January 2019

Initial application of IFRS 16

Charge for the year

Disposals

Foreign exchange movement

At 31 December 2019

Net book amount

At 31 December 2019

Improvements 
to short 
leasehold 
buildings
£m

Computer 
equipment
£m

Office 
equipment
£m

Furniture and 
fittings
£m

ROU 
asset – 
leasehold 
buildings 
£m

28.7

3.1

(0.7)

(1.2)

(0.1)

29.8

14.9

2.8

(0.7)

(0.2)

16.8

13.8

13.0

29.8

–

4.2

–

(0.4)

(0.2)

33.4

16.8

–

3.2

–

(0.2)

19.8

57.2

4.9

(0.1)

–

0.1

62.1

45.9

6.5

(0.1)

–

52.3

11.3

9.8

62.1

–

9.7

(0.2)

0.1

(0.3)

71.4

52.3

–

6.7

(0.1)

(0.2)

58.7

19.7

1.9

(0.2)

–

–

21.4

15.2

1.9

(0.1)

–

17.0

4.5

4.4

21.4

–

1.8

(0.6)

–

(0.2)

22.4

17.0

–

1.5

–

(0.1)

18.4

9.8

0.1

(0.2)

–

0.1

9.8

8.1

0.8

(0.1)

0.1

8.9

1.7

0.9

9.8

–

0.9

(0.2)

0.3

(0.2)

10.6

8.9

–

0.5

(0.2)

(0.1)

9.1

–

–

–

–

–

–

–

–

–

–

–

–

–

–

136.7

–

–

–

(2.3)

134.4

–

–

11.9

–

(0.1)

11.8

Total
£m

115.4

10.0

(1.2)

(1.2)

0.1

123.1

84.1

12.0

(1.0)

(0.1)

95.0

31.3

28.1

123.1

136.7

16.6

(1.0)

–

(3.2)

272.2

95.0

–

23.8

(0.3)

(0.7)

117.8

13.6

12.7

4.0

1.5

122.6

154.4

*1 

 Within foreign exchange and other movements for the ROU asset, £0.6 million relates to remeasurements of the ROU asset due to amendments to the payment terms of the 
leasing arrangement.

Admiral Group plc · Annual Report and Accounts 2019

199

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

11. Other assets and other liabilities continued

11c. Intangible Assets

At 1 January 2018

Additions

Amortisation charge

Disposals

Transfers

Foreign exchange movement

At 31 December 2018

Additions

Amortisation charge

Disposals

Impairment

Transfers

Foreign exchange movement

At 31 December 2019

Goodwill
£m

62.3

–

–

–

–

–

62.3

–

–

–

–

–

–

62.3

Deferred 
acquisition 
costs*2
£m

Software*1
£m

20.6

53.1

(50.5)

–

–

0.2

23.4

54.8

(52.8)

–

–

–

(0.6)

24.8

76.5

13.9

(15.5)

–

1.2

0.2

76.3

17.0

(17.4)

(0.3)

(1.2)

–

(1.2)

73.2

Total
£m

159.4

67.0

(66.0)

–

1.2

0.4

162.0

71.8

(70.2)

(0.3)

(1.2)

–

(1.8)

160.3

*1  Software additions relating to internal development are immaterial in both 2019 and 2018.

*2 

 The gross deferred acquisition costs balance at the end of 2019 is £74.6 million (2018: £71.6 million; 2017: £65.5 million), with gross additions in the year of £163.1 million 
(2018: £159.6 million); gross amortisation of £158.5 million (2018: £154.7 million) and foreign exchange movements of -£1.6 million (2018: +£1.2 million).

Goodwill relates to the acquisition of Group subsidiary EUI Limited (formerly Admiral Insurance Services Limited) in November 1999. 
As described in the accounting policies, the amortisation of this asset ceased on transition to IFRS on 1 January 2004. All annual 
impairment reviews since the transition date have indicated that the estimated recoverable value of the asset is greater than 
the carrying amount and therefore no impairment losses have been recognised. Refer to the accounting policy for goodwill for 
further information.

11d. Trade and other payables

Trade payables

Amounts owed to co-insurers 

Amounts owed to reinsurers

Other taxation and social security liabilities 

Other payables

Accruals and deferred income (see below)

Total trade and other payables

31 December 
2019
£m

31 December 
2018
£m

37.5

220.8

37.9

153.2

1,221.3

1,122.7

79.6

188.1

228.6

60.4

196.0

231.3

1,975.9

1,801.5

Of amounts owed to co-insurers and reinsurers (recognised under IFRS 4), £1,129.6 million (2018: £1,022.7 million) is held under funds 
withheld arrangements. 

200

Admiral Group plc · Annual Report and Accounts 2019

Analysis of accruals and deferred income:

Premium received in advance of policy inception

Accrued expenses

Deferred income

Total accruals and deferred income as above

11e. Leases 

31 December 
2019
£m

31 December 
2018
£m

131.7

57.4

39.5

228.6

127.2

64.8

39.3

231.3

Information presented in this note is in accordance with IFRS 16. Comparative information presented for the year ended 31 December 
2018 is in accordance with IAS 17. 

Admiral Group plc hold various property under leasing arrangements that are now recognised as right-of-use assets and lease 
liabilities. A reconciliation to the prior year operating lease commitment can be found in note 2b. A maturity analysis of lease liabilities 
based on contractual undiscounted cashflows is set out below:

Maturity analysis – contractual undiscounted cash flows

Within one year

Between two to five years

Over five years

Total 

 Amounts recognised in the Statement of Financial Position are as follows:

Lease liabilities

Current

Non-current

Total 

Amounts recognised in the Income Statement are as follows:

Interest payable on lease liabilities under IFRS 16

Interest recoverable from co- and reinsurers

Total

31 December 
2019
£m

31 December 
2018
£m

12.9

47.9

102.0

162.8

14.8

54.3

116.8

185.9

31 December 
2019
£m

9.7

127.4

137.1

31 December 
2019
£m

3.2

(2.0)

1.2

The Group has no significant financial commitments other than those accounted for as right-of-use assets and lease liabilities under 
IFRS 16.

Admiral Group plc · Annual Report and Accounts 2019

201

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

11. Other assets and other liabilities continued

11f. Contingent liabilities

The Groups’ legal entities operate in numerous tax jurisdictions and on a regular basis are subject to review and enquiry by the relevant 
tax authority. 

Rastreator Comparador Correduria Seguros (“Rastreator Comparador”), the Group’s Spanish Comparison business, has recently 
undergone a tax audit in respect of the 2013 and 2014 financial years. As a result of the audit, the Spanish Tax Authority has denied 
the VAT exemption relating to insurance intermediary services which Rastreator Comparador has applied. Rastreator Comparador 
is appealing this decision via the Spanish Courts and is confident in defending its position which is, in its view, in line with the EU 
Directive and is also consistent with the way similar supplies are treated throughout Europe. 

The potential liability for the financial years currently subject to audit is approximately €5 million, and, as identified in note 6, a bank 
guarantee has been provided to the Spanish Tax Authority for this amount. If the exemption is also disallowed in respect of later  
years, the liability could increase to €19 million. 

The Group is also in early stage discussions on various corporate tax matters with tax authorities in the UK and Italy. 

No provision has been made in these Financial Statements in relation to the matters noted above.

12. Share capital

The Group’s capital includes share capital and the share premium account, other reserves which are comprised of the fair value reserve 
and foreign exchange reserve, and retained earnings.

12a. Accounting policies

(i) Share capital

Shares are classified as equity when there is no obligation to transfer cash or other assets. 

(ii) Dividends

Dividends are recorded in the period in which they are declared and paid. 

(iii) Earnings per share 

Basic Earnings per share is calculated by dividing profit or loss attributable to equity holders of the Group parent company, Admiral 
Group plc by the weighted average number of ordinary shares during the period. 

Diluted Earnings per share is calculated by dividing profit or loss attributable to equity holders of the Group parent company by the 
weighted average number of ordinary shares outstanding, adjusted for the effects of all dilutive potential ordinary shares. 

12b. Dividends

Dividends were proposed, approved and paid as follows:

Proposed March 2018 (58.0 pence per share, approved April 2018, paid June 2018)

Declared August 2018 (60.0 pence per share, paid October 2018)

Proposed March 2019 (66.0 pence per share, approved April 2019, paid June 2019)

Declared August 2019 (63.0 pence per share, paid October 2019)

Total dividends

31 December 
2019
£m

31 December 
2018
£m

–

–

188.0 

179.8

367.8

163.3 

169.4

–

–

332.7

The dividends proposed in March (approved in April) represent the final dividends paid in respect of the 2017 and 2018 financial years. 
The dividends declared in August are interim distributions in respect of 2018 and 2019.

A final dividend of 77.0 pence per share (£221.5 million) has been proposed in respect of the 2019 financial year. Refer to the  
Chair’s Statement and Strategic Report for further detail.

202

Admiral Group plc · Annual Report and Accounts 2019

12c. Earnings per share

Profit for the financial year after taxation attributable to equity shareholders 

Weighted average number of shares – basic 

Unadjusted earnings per share – basic 

Weighted average number of shares – diluted

Unadjusted earnings per share – diluted

31 December 
2019
£m

31 December 
2018
£m

432.4

395.1

291,513,714

288,197,247

148.3p

137.1p

292,094,797

288,845,845

148.0p

136.8p

The difference between the basic and diluted number of shares at the end of 2019 (being 581,083; 2018: 648,598) relates to awards 
committed, but not yet issued under the Group’s share schemes. Refer to note 9 for further detail.

12d. Share capital

Authorised

500,000,000 ordinary shares of 0.1 pence

Issued, called up and fully paid

293,686,329 ordinary shares of 0.1 pence

290,502,737 ordinary shares of 0.1 pence

31 December 
2019
£m

31 December 
2018
£m

0.5

0.3

–

0.3

0.5

–

0.3

0.3

During 2019, 3,183,592 (2018: 3,288,475) new ordinary shares of 0.1 pence were issued to the trusts administering the Group’s 
share schemes. 

883,592 (2018: 988,475) of these were issued to the Admiral Group Share Incentive Plan Trust for the purposes of this share scheme to 
give a closing number at 31 December 2019 of 11,628,981 (2018: 10,745,389). Of the shares issued, 4,389,821 remain in the Trust at 31 
December 2019 (2018: 4,311,425). These shares are entitled to receive dividends. 

2,300,000 (2018: 2,300,000) shares were issued to the Admiral Group Employee Benefit Trust for the purposes of the Discretionary 
Free Share Scheme resulting in cumulative shares issued to the Trust of 23,461,948 (2018: 21,161,948). Of the shares issued 5,823,675 
remain in the Trust at 31 December 2019 (2018: 6,170,927) to be used for future vesting, the remaining issued shares having vested. 

The balance of awards made to employees under the Discretionary Free Share Scheme that have not either vested or lapsed is 
8,691,542 (2018: 9,218,956). 

The Trustees have waived the right to dividend payments, other than to the extent of 0.001 pence per share, unless and to the extent 
otherwise directed by the Company from time to time.

There is one class of share with no unusual restrictions.

Admiral Group plc · Annual Report and Accounts 2019

203

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

12. Share capital continued

12e. Objectives, policies and procedures for managing capital 

The Group’s capital management policy defines the Board oversight, risk appetite and tier structure of the Group’s capital in addition 
to management actions that may be taken in respect of capital, such as dividend payments. 

The Group aims to operate a capital-efficient business model by transferring a significant proportion of underwriting risk to 
co-insurance and reinsurance partners. This in turn reduces the amount of capital the Group needs to retain to operate and grow, 
and allows the Group to distribute the majority of its earnings as dividends. 

The Board has determined that it will hold capital as follows:

•  Sufficient Solvency II Own Funds to meet all of the Group’s Solvency II capital requirements (over a 1 year and ultimate time horizon).

•  An additional contingency to cover unforeseen events and losses that could realistically arise. This risk appetite buffer is assessed 

via stress testing performed on an annual basis and is calibrated in relation to the one-year regulatory SCR. 

The Group’s current risk appetite buffer is 30% above the regulatory SCR. This forms the lower bound of the longer-term solvency 
target operating range of 130% to 150%. 

The Group’s dividend policy is to:

•  Pay a normal dividend equal to 65% of post-tax profits for the period; 

•  Pay a special dividend calculated with reference to distributable reserves and surplus capital held above the risk appetite buffer. 

This policy gives the Directors flexibility in managing the Group’s capital.

As noted above, the Group’s regulatory capital position is calculated under the Solvency II Framework. The Solvency Capital 
Requirement is based on the Solvency II Standard Formula, with a capital-add-on to reflect limitations in the Standard Formula with 
respect to Admiral’s risk profile (predominately in respect of profit commission arrangements in co-and reinsurance agreements and 
risks relating to Periodic Payment Order (PPO) claims). 

Solvency Ratio (unaudited)

At the date of this report (4 March 2020), the Group’s regulatory solvency ratio, calculated using a capital add-on that has not been 
subject to regulatory approval, is 190% (2018: 194%). This includes the recognition of the 2019 final dividend of 77.0 pence per share 
(2018: 66.0 pence per share). 

The Group’s 2019 Solvency and Financial Condition Report (SFCR) will, when published, disclose a solvency ratio that is calculated at 
the balance sheet date rather than annual report date, using the capital add-on that was most recently subject to regulatory approval. 
The estimated and unaudited SFCR solvency ratio is 172%, with the reconciliation between this ratio and the 190% noted above being 
as follows:

Regulatory Solvency Ratio (unaudited)

Solvency Ratio reported in the Annual Report

Change in valuation date

Other (including impact of updated, unapproved capital add-on)

Solvency Ratio to be reported in the SFCR

Subsidiaries

31 December 
2019
£m

31 December 
2018
£m

190%

(10%)

(8%)

172%

194%

(10%)

(14%)

170%

The Group manages the capital of its subsidiaries to ensure that all entities within the Group are able to continue as going concerns 
and also to ensure that regulated entities meet regulatory requirements with an appropriate risk appetite buffer. Excess capital above 
these levels within subsidiaries is paid up to the Group holding company in the form of dividends on a regular basis. 

204

Admiral Group plc · Annual Report and Accounts 2019

12f. Group related undertakings

The Parent Company’s subsidiaries are as follows:

Subsidiary

Class of
shares held

%  
Ownership

Principal
Activity

Incorporated in England and Wales

Registered office: Floors 3 & 4 No. 3 Capital Quarter, Cardiff, CF10 4BZ

  Admiral Law Limited

Ordinary

95

Legal company

Registered office: Admiral House, Queensway, Newport, NP20 4AG

  BDE Law Limited

Ordinary

95 (indirect)

Legal company

Registered office: Ellipse Ground Floor, Padley Road, Swansea, SA1 8AN

  Able Insurance Services Limited

Ordinary

100

Insurance Intermediary

Registered office: Greyfriars House, Greyfriars Road, Cardiff, CF10 3AL

  Penguin Portals Limited

Inspop.com Limited

  Rastreator.com Limited

Registered office: Tŷ Admiral, David Street, Cardiff, CF10 2EH

  EUI Limited

  Admiral Insurance Company Limited

  Admiral Life Limited

  Admiral Syndicate Limited

  Admiral Syndicate Management Limited

  Bell Direct Limited

  Confused.com Limited

  Diamond Motor Insurance Services Limited

  Elephant Insurance Services Limited

  Admiral Financial Services Limited

  Preminen Price Comparison Holdings Limited

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

100 Internet-based Comparison Site

100 Internet-based Comparison Site

75 Internet-based Comparison Site

100

100

100

100

100

100

100

100

100

100

Insurance Intermediary

Insurance company

Dormant*

Dormant*

Dormant*

Dormant*

Dormant*

Dormant*

Dormant*

Financial services company

50 Internet-based Comparison Site

  Preminen Dragon Price Comparison Limited

Ordinary

50 (indirect) Internet-based Comparison Site

Incorporated in Gibraltar

Registered office: 1st Floor, 24 College Lane, Gibraltar, GX11 1AA

  Admiral Insurance (Gibraltar) Limited

Ordinary

100

Insurance company

Incorporated in Spain

Registered office: Calle Sanchez Pacheco 85 28002 Madrid

  Rastreator Comparador Correduria De Seguros S.L.U.

Ordinary

75 (indirect) Internet-based Comparison Site

  Admiral Europe Compañía de Seguros, S.A.

Registered office: Calle Albert Einstein, 10 41092 Sevilla

  Admiral Intermediary Services S.A.

Ordinary

Ordinary

100

100

Insurance company

Insurance Intermediary

Incorporated in France

Registered office: 34 quai de la loire, 75019, Paris

  LeLynx SAS

Ordinary

100 Internet-based Comparison Site

Admiral Group plc · Annual Report and Accounts 2019

205

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional Information 
Notes to the Financial Statements continued
For the year ended 31 December 2019

12. Share capital continued

12f. Group related undertakings continued

Subsidiary

Incorporated in the United States of America

Registered office: Deep Run 1; Suite 400, 9950 Mayland Drive, Henrico, 
VA 23233

Class of
shares held

%  
Ownership

Principal
Activity

  Elephant Insurance Company LLC

  Elephant Insurance Services LLC

  Grove General Agency Inc

  Platinum General Agency Inc

Ordinary

Ordinary

Ordinary

Ordinary

100

100

100

100

Insurance company

Insurance intermediary

Insurance intermediary

Insurance intermediary

Registered office: 140 East Shore Drive, Suite 300, Glen Allen, VA 23059

  Compare.com Insurance Agency LLC

Ordinary 59.25 (indirect) Internet-based Comparison Site

Inspop USA LLC

Incorporated in Mexico

Registered office: Varsovia, 36, 5th floor, office 501, Colonia Juárez, 
Cuauhtemoc, Ciudad de Mexico

Ordinary

59.25 Internet-based Comparison Site

  Preminen Mexico Sociedad Anonima de Capital Variable

51.25 (indirect) Internet-based Comparison Site

Incorporated in Turkey

Registered office: Esentepe MAH. Harman1 SK. Harmanci Giz Plaza 5 
1 Sisli/ Istanbul

  Preminen Online Fiyat Karşılaştırma Hizmetleri Anonim Şirketi

50 (indirect) Internet-based Comparison Site

  Preminen Sigorta Brokerlik Anonim Şirketi

50 (indirect) Internet-based Comparison Site

Incorporated in India

Registered office: F-2902, Ireo Grand Arch, Sector 58, Gurugram, 
HARYANA, Gurgaon, Haryana, India, 122011

  Preminen Price Comparison India Private Limited

50 (indirect) Internet-based Comparison Site

Subsidiaries by virtue of control

The related undertakings below are subsidiaries in accordance with IFRS 
10, as Admiral can exercise dominant influence or control over them:

Registered office: Level 37, 25 Canada Square, Canary Wharf, London, 
England, E14 5LQ

  Seren One Limited

Associates

Incorporated in China

n/a

0

Special purpose entity

Registered office: Room 1806, 15th Floor, Block 16, No. 39 East 3rd Ring 
Middle Road, Chaoyang District, Beijing

  Long Yu Science and Technology (Beijing) Co., Ltd

20.25 (indirect) Internet-based Comparison Site

Incorporated in Bahrain

Registered office: 4th Floor, Office 42, LMC Building 852, Road 3618, Block 
436, Al Seef District, PO Box 60138, Manama, Bahrain

  Preminen MENA Price Comparison

15 (indirect) Internet-based Comparison Site

* 

Exempt from audit under S479A of Companies Act 2006

For further information on how the Group conducts its business across the UK, Europe and the US, refer to the Strategic Report.

206

Admiral Group plc · Annual Report and Accounts 2019

 
12g. Related party transactions

The Board considers that only the Executive and Non-Executive Directors of Admiral Group plc are key management personnel. 

A summary of the remuneration of key management personnel is as follows, with further detail relating to the remuneration and 
shareholdings of key management personnel are set out in the Directors’ Remuneration Report. 

Key management personnel received short-term employee benefits in the year of £1,957,868 (2018: £1,835,302), post-employment 
benefits of £18,946 (2018: £18,573) and share based payments of £938,258 (2018: £923,400). Key management personnel are able to 
obtain discounted motor insurance at the same rates as all other Group staff, typically at a reduction of 15%. 

12h. Post balance sheet events

No events have occurred since the reporting date that materially impact these Financial Statements. 

13. Reconciliations

The following tables reconcile significant key performance indicators and non-GAAP measures included in the Strategic Report to 
items included in the Financial Statements.

13a. Reconciliation of turnover to reported gross premiums written and Other Revenue as per the Financial Statements

Gross premiums written after co-insurance per note 5b of Financial Statements

Premiums underwritten through co-insurance arrangements 

Total premiums written before co-insurance arrangements

Other Revenue

Admiral Loans interest income and other fee income

Other*1

Turnover as per note 4b of Financial Statements

Intra-group income elimination*2

Total turnover 

31 December 
2019
£m

31 December 
2018
£m

2,273.7

610.7

2,884.4

469.9

30.8

2,166.7

587.4

2,754.1

449.2

15.4

3,385.1

3,218.7

59.0

44.9

3,444.1

3,263.6

19.4

19.3

3,463.5

3,282.9

*1  Other reconciling items represent co-insurer and reinsurer shares of Other Revenue in the Group’s Insurance businesses outside of UK Car Insurance.

*2 

Intra-group income elimination relates to comparison income earned in the Group from other Group companies. 

Admiral Group plc · Annual Report and Accounts 2019

207

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

13. Reconciliations continued

13b. Reconciliation of claims incurred to reported loss ratios, excluding releases on commuted reinsurance

UK  
Other  
£m

UK  
Total  
£m

Int.  
Ins  
£m

Int.  
Other 
 £m

Int.  
Total  
£m

24.3

215.8

137.2

6.3

143.5

December 2019

Net insurance claims (note 5)

Deduct claims handling costs

UK  
Motor 
 £m 

164.7

(11.8)

UK  
Home 
 £m

26.8

(1.1)

Prior year release/strengthening – net 
original share

121.7

2.5

Prior year release/strengthening – 
commuted share

Impact of reinsurer caps

Impact of weather events

Impact of subsidence

121.7

–

–

–

–

–

–

–

–

–

–

–

–

–

(12.9)

(7.6)

124.2

14.4

121.7

–

–

–

–

(0.1)

–

–

Group  
£m

359.3

(20.5)

(7.6)

14.4

138.6

–

121.7

(0.1)

(0.1)

–

–

–

–

150.2

599.0

176.2

–

–

–

–

–

709.4

84.4%

–

–

(19.5%)

64.9%

–

–

–

–

–

–

6.3

7.6

–

–

–

–

–

Attritional current period claims

396.3

28.2

24.3

448.8

143.9

Net insurance premium revenue

Loss ratio – current period attritional

452.6

87.6%

37.2

75.8%

Loss ratio – current period 
weather events

Loss ratio – current period 
subsidence events

–

–

–

–

Loss ratio – prior year release/
strengthening (net original share)

Loss ratio – reported

(26.9%)

(6.7%)

60.7%

69.1%

43.4

–

–

–

–

–

533.2

84.2%

168.6

85.3%

–

–

–

–

(23.3%)

(8.5%)

60.9%

76.8%

208

Admiral Group plc · Annual Report and Accounts 2019

December 2018

Net insurance claims (note 5)

Deduct claims handling costs

Prior year release/strengthening –  
net original share

Prior year release/strengthening – 
commuted share

Impact of reinsurer caps

Impact of weather events

Impact of subsidence

Attritional current period claims

398.9

Net insurance premium revenue

Loss ratio – current period attritional

Loss ratio – current period weather 
events

Loss ratio – current period subsidence 
events

452.5

88.1%

–

–

Loss ratio – prior year release/
strengthening (net original share)

Loss ratio – reported*

(24.6%)

(4.4%)

63.5%

92.3%

UK  
Motor  
£m 

189.2

(11.3)

UK  
Home  
£m

29.3

(0.5)

111.4

1.4

109.6

–

–

–

–

–

(3.5)

(2.5)

24.2

31.2

77.6%

11.2%

7.9%

UK  
Other  
£m

UK  
Total  
£m

Int.  
Ins  
£m

Int.  
Other  
£m

Int.  
Total  
£m

24.0

242.5

104.1

3.5

107.6

–

–

–

–

–

–

(11.8)

–

112.8

13.5

109.6

–

(3.5)

(2.5)

–

4.5

–

–

24.0

447.1

122.1

40.2

–

–

–

–

–

523.9

85.3%

141.7

86.1%

0.7%

0.5%

–

–

(21.5%)

(9.5%)

65.0%

76.6%

–

–

–

–

–

–

3.5

6.2

–

–

–

–

–

Group  
£m

350.1

(11.8)

–

13.5

126.3

–

4.5

–

–

109.6

4.5

(3.5)

(2.5)

125.6

572.7

147.9

–

–

–

–

–

671.8

85.2%

0.5%

0.4%

(18.8%)

67.3%

*1  The group reported loss ratio has been represented at FY 2019 to include the impact of weather events

Admiral Group plc · Annual Report and Accounts 2019

209

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

13. Reconciliations continued

13c. Reconciliation of expenses related to insurance contracts to reported expense ratios

December 2019

Net insurance expenses (note 9)

Claims handling costs

Intra-group expenses elimination*1

Impact of reinsurer caps

Net IFRS 16 finance costs

Adjusted net insurance expenses

Net insurance premium revenue

UK  
Motor  
£m 

UK  
Home  
£m

UK 
 Other  
£m

63.4

11.8

10.8

–

0.5

86.5

452.6

9.3

1.1

0.4

–

–

10.8

37.2

4.9

–

1.1

–

–

6.0

43.4

UK  
Total  
£m

77.6

12.9

12.3

–

0.5

103.3

533.2

Expense ratio – reported

19.1%

28.9%

–

19.4%

December 2018

Net insurance expenses (note 9)

Claims handling costs

Intra-group expenses elimination*1

Impact of reinsurer caps

Other adjustment*2

Adjusted net insurance expenses

Net insurance premium revenue

Expense ratio – reported

UK  
Motor  
£m 

UK  
Home  
£m

59.7

11.3

12.3

–

–

83.3

452.5

18.4%

7.4

0.5

0.8

–

–

8.7

31.2

28.1%

UK  
Other  
£m

5.6

–

–

–

–

5.6

40.2

–

UK 
 Total 
 £m

72.7

11.8

13.1

–

–

97.6

523.9

–

39.6%

Int.  
Ins.  
£m

45.8

7.6

7.1

2.9

0.1

63.5

168.6

37.6%

Int.  
Ins.  
£m

49.7

–

6.2

0.2

–

56.1

141.7

Int.  
Other  
£m

1.3

–

–

–

–

1.3

7.6

–

Int.  
Other  
£m

2.6

–

–

–

Int.  
Total  
£m

47.1

7.6

7.1

2.9

0.1

64.8

176.2

Group  
£m

124.7

20.5

19.4

2.9

0.6

168.1

709.4

–

23.7%

Int.  
Total  
£m

52.3

–

6.2

0.2

Group  
£m

125.0

11.8

19.3

0.2

(2.6)

(2.6)

(2.6)

–

6.2

–

56.1

147.9

153.7

671.8

–

22.9%

*1  The intra-group expenses elimination amount relates to aggregator fees charged by the Group’s comparison entities to other Group companies. 

*2 

 Other adjustments relate to additional products underwritten in the Group’s International Insurance businesses. The contribution from these products is reported as 
ancillary income and as such the amounts are excluded for the purpose of calculations of expense ratios.

13d. Reconciliation of statutory profit before tax to Group’s share of profit before tax

Reported profit before tax per the Consolidated Income Statement

Non-controlling interest share of profit before tax

Group’s share of profit before tax

31 December 
2019
£m

31 December
2018
£m

522.6

3.5 

526.1

476.2

3.1 

479.3

210

Admiral Group plc · Annual Report and Accounts 2019

13e. Reconciliation of share scheme charges in Strategic Report to Consolidated Income Statement and Consolidated Statement of 
Changes in Equity

Net share scheme charges included in Group’s share of profit before tax

Non-controlling interest share of net share scheme charges

Net share scheme charges included in Group profit before tax

13f. Reconciliation of note 4 to Strategic Report

(i) UK Insurance

2019

Turnover

UK Insurance profit before tax – Strategic report

Non-controlling interest share of PBT

Statutory profit/(loss) before tax

2018

Turnover

UK Insurance profit before tax – Strategic report

Non-controlling interest share of PBT

Statutory profit/(loss) before tax

(ii) International Insurance

2019

Turnover

Profit/(loss) before tax – Strategic Report and Statutory

2018

Turnover

Profit/(loss) before tax – Strategic Report and Statutory

Spain
£m

78.2

Spain
£m

67.6

31 December 
2019
£m

31 December 
2018
£m

52.7

0.7

53.4

Travel
£m

8.4

(1.6)

–

(1.6)

Travel
£m

6.6

(3.1)

–

(3.1)

US
£m

233.1

(9.6)

US
£m

213.8

(7.5)

49.0

0.8

49.8

Total
£m

2,635.0

597.4

0.5

597.9

Total
£m

2,575.7

555.6

1.1

556.7

Total
£m

623.6

(0.9)

Total
£m

538.7

(1.1)

Motor 
£m

2,455.3

591.5

0.5

592.0

Motor 
£m

2,423.1

561.7

1.1

562.8

Italy
£m

204.2

8.7

Italy
£m

176.8

6.4

Household 
£m

171.3

7.5

–

7.5

Household 
£m

146.0

(3.0)

–

(3.0)

France
£m

108.1

France
£m

80.5

Admiral Group plc · Annual Report and Accounts 2019

211

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Financial Statements continued
For the year ended 31 December 2019

13. Reconciliations continued

(iii)  Comparison

2019

Turnover

Group’s share of profit before tax – Strategic Report

Non-controlling interest share of profit/(loss)  
before tax

Statutory profit/(loss) before tax

Confused
£m

European
£m

Compare
£m

112.7

20.4

–

20.4

50.1

3.5

1.0

4.5

7.3

(4.3)

(2.9)

(7.2)

Other
£m

1.5

(1.6)

(1.4)

(3.0)

2018

Turnover

Group’s share of profit before tax – Strategic Report

Non-controlling interest share of profit/(loss) before tax

Statutory profit/(loss) before tax

Confused
£m

European
£m

Compare
£m

95.1

14.3

–

14.3

46.3

1.4

0.9

2.3

9.6

(6.9)

(3.1)

(10.0)

Total
£m

171.6

18.0

(3.3)

14.7

Total
£m

151.0

8.8

(2.2)

6.6

212

Admiral Group plc · Annual Report and Accounts 2019

Parent Company Financial Statements

Parent Company Income Statement

Administrative expenses

Operating loss

Investment and other interest income

Interest income at effective interest rate

Impairment expense

Interest payable

Profit before tax

Taxation credit

Profit after tax 

Parent Company Statement of Comprehensive Income

Profit for the period

Other comprehensive income

Items that are or may be reclassified to profit or loss

Movements in fair value reserve

Deferred tax in relation to movement in fair value reserve

Other comprehensive income for the period, net of income tax

Total comprehensive income for the period

Year ended

31 December
 2019
£m

31 December 
2018
£m

Note

2

3

3

4

5

6

(17.6)

(17.6)

402.3

4.1

(93.6)

(11.3)

283.9

3.9

287.8

(13.0)

(13.0)

260.8

4.1

(32.9)

(11.3)

207.7

3.7

211.4

Year ended

31 December
 2019
£m

 31 December 
2018
£m

287.8

211.4

4.2

(0.8)

3.4

(2.0)

0.4

(1.6)

291.2

209.8

Admiral Group plc · Annual Report and Accounts 2019

213

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationParent Company Financial Statements continued

Parent Company Statement of Financial Position

ASSETS

Investments in group undertakings

Intangible assets

Financial investments

Corporation tax asset

Trade and other receivables

Cash and cash equivalents

Total assets

EQUITY

Share capital

Share premium account

Fair value reserve

Retained earnings

Total equity 

LIABILITIES 

Subordinated and other financial liabilities

Deferred tax

Trade and other payables

Total liabilities

Total equity and total liabilities 

As at

31 December
 2019
£m

31 December 
2018
£m

Note

4

5

6

7

5

9

9

5

6

8

301.4

0.6

324.2

4.0

184.7

30.3

845.2

0.3

13.1

19.9

8.9

42.2

224.2

4.4

574.4

803.0

845.2

292.3

1.2

176.3

3.7

128.6

83.3

685.4

0.3

13.1

16.5

30.2

60.1

275.6

3.6

346.1

625.3

685.4

The accompanying notes form part of these Financial Statements.

These Financial Statements were approved by the Board of Directors on 4 March 2020 and were signed on its behalf by:

Geraint Jones

Chief Financial Officer

Admiral Group plc

Company Number: 03849958

214

Admiral Group plc · Annual Report and Accounts 2019

Parent Company Statement of Changes in Equity

At 1 January 2018

Profit for the period

Other comprehensive income

Movements in fair value reserve

Deferred tax charge in relation to movements in fair 
value reserve

Total comprehensive income/(expense) for the period 

Transactions with equity holders

Dividends

Issues of share capital

Share scheme credit

Deferred tax on share scheme credit

Total transactions with equity holders

As at 31 December 2018

At 1 January 2019

Profit for the period

Other comprehensive income

Movements in fair value reserve

Deferred tax charge in relation to movements in fair 
value reserve

Total comprehensive income for the period 

Transactions with equity holders

Dividends

Issues of share capital

Share scheme credit

Deferred tax on share scheme credit

Total transactions with equity holders

Share  
capital
£m

0.3

Share  
premium 
account
£m

13.1

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

0.3

0.3

13.1

13.1

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Fair  
Value  
Reserve 
£m

18.1

–

(2.0)

0.4

(1.6)

–

–

–

–

–

16.5

16.5

–

4.2

(0.8)

3.4

–

–

–

–

–

As at 31 December 2019

0.3

13.1

19.9

Retained 
earnings
£m

94.6

211.4

–

–

211.4

Total  
equity
£m

126.1

211.4

(2.0)

0.4

209.8

(332.7)

(332.7)

–

56.7

0.2

–

56.7

0.2

(275.8)

(275.8)

30.2

30.2

287.8

–

–

287.8

60.1

60.1

287.8

4.2

(0.8)

291.2

(367.8)

(367.8)

–

58.5

0.2

(309.1)

8.9

–

58.5

0.2

(309.1)

42.2

Admiral Group plc · Annual Report and Accounts 2019

215

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Parent Company Financial Statements
For the year ended 31 December 2019

1.   Accounting policies

1.1  Basis of preparation

•  These Financial Statements were prepared in accordance with Financial Reporting Standard 101 Reduced Disclosure Framework  

(FRS 101). The Financial Statements are prepared on the historical cost basis except for the revaluation of financial assets classified 
as fair value through the profit or loss or fair value through other comprehensive income. 

In preparing these Financial Statements, the Company applies the recognition, measurement and disclosure requirements of 
International Financial Reporting Standards as adopted by the EU (“Adopted IFRSs”), but makes amendments where necessary in order 
to comply with Companies Act 2006 and has set out below where advantage of the FRS 101 disclosure exemptions has been taken.

1.2  Changes to accounting policies

There were no significant changes to accounting policies in the period.

1.3  Disclosure exemptions applied under FRS 101

The Company has taken advantage of the following disclosure exemptions under FRS 101:

•  FRS 101.8 (d): the requirement of IFRS 7 Financial Instruments: Disclosure to make disclosures about financial instruments

•  FRS 101.8 (f): the requirement in paragraph 38 of IAS 1 Presentation of Financial Statements to present comparative information in 

respect of:

–  paragraph 118(3) of IAS 38 Intangible Assets

•  FRS 101.8 (g): the requirements of paragraphs 10(d), 10(f), 16, 38A, 38B, 38C, 38D, 40A, 40B, 40C, 40D and 111 of IAS 1 Presentation of 
Financial Statements to produce a cash flow statement, a third balance sheet and to make an explicit and unreserved statement of 
compliance with IFRSs

•  FRS 101.8 (h): the requirements of IAS 7 Statements of Cash Flows to produce a cash flow statement

•  FRS 101.8 (i): the requirements of paragraphs 30 and 31 of IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors to 

include a list of new IFRSs that have been issued but that have yet to be applied

•  FRS 101.8 (k): the requirements in IAS 24 Related Party Disclosures to disclose related party transactions entered into between two or 

more members of a group, provided that any subsidiary which is a party to transaction is wholly owned by such a member.

The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in these 
Financial Statements.

1.4   Going concern

The Financial Statements have been prepared on a going concern basis. In considering the appropriateness of this assumption, the 
Board have reviewed the Company's projections for the next twelve months and beyond, including cash flow forecasts and regulatory 
capital surpluses. 

The Directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for the 
foreseeable future. Thus they continue to adopt the going concern basis in preparing the annual Financial Statements.

1.5   Key source of estimation uncertainty 

In applying the Company’s accounting policies as described below, management consider there to be a key source of estimation 
uncertainty within the impairment testing of the Company’s investments in group undertakings. Management recognises the 
estimation involved in determining whether the carrying value of the investment may be supported by the recoverable amount 
calculation based on the ‘value in use’ of the asset (the net present value of future cash-flows arising from the asset). 

In calculating the net present value of future cash-flows, Management has made assumptions over the timing and amount of 
underlying profit projections of the relevant undertakings, long term growth rates in those projections and the discount rate applied 
to these projections that is appropriate to reflect the market’s view of the risk of the relevant investment. Sensitivity of these 
assumptions is also considered in calculating the net present value and suitably incorporated in Management’s valuations. Sensitivity 
of the key estimates can be found within note 4. 

1.6  Shares in Group undertakings

Shares in Group undertakings are valued at cost less any provision for impairment in value.

The requirements of IAS 36 are applied to determine whether it is necessary to recognise any impairment loss with respect to the 
company’s investments in subsidiaries. When necessary, the entire carrying amount of the investment is tested for impairment in 

216

Admiral Group plc · Annual Report and Accounts 2019

accordance with IAS 36 Impairment of Assets as a single asset by comparing its recoverable amount (higher of value in use and fair value 
less costs to sell) with its carrying amount. Any impairment loss recognised forms part of the carrying amount of the investment. Any 
reversal of that impairment loss is recognised in accordance with IAS 36 to the extent that the recoverable amount of the investment 
subsequently increases. See note 4 to these Financial Statements for further detail.

1.7   Employee share schemes

The Company operates a number of share schemes for employees of the Group’s subsidiaries. For equity settled schemes, the fair 
value of the employee services received in exchange for the grant of free shares under the schemes is recognised as an increase in 
equity in the Company. A corresponding intercompany charge is made to the subsidiaries whose employees receive the free shares. 

1.8  Taxation

The charge for taxation is based on the profit for the year and takes into account taxation deferred because of timing differences 
between the treatment of certain items for taxation and accounting purposes. 

Deferred tax assets are recognised to the extent that they are regarded as recoverable. They are regarded as recoverable to the 
extent that, on the basis of all available evidence, it can be regarded as more likely than not that there will be sufficient taxable profits 
from which the future reversal of the underlying timing differences can be deducted. 

1.9   Financial assets and liabilities

Under IFRS 9, classification and subsequent measurement of financial assets depend on:

•  The Company’s business model for managing the asset; and

•  The cashflow characteristics of the asset.

Based on these factors, the Company classifies its financial assets into one of the three categories below:

•  Amortised cost: assets held for collection of contractual cash-flows where the cash flows represent solely payments of principal 

and interest, that are not designated as FVTPL.

•  Fair value through other comprehensive income (FVOCI): Financial assets that are held for collection of contractual cash-flows and 
selling the assets, where the assets’ cash flows represent solely payments of principal and interest, and that are not designated 
at FVTPL.

•  Fair value through profit or loss (FVTPL): Assets that do not meet the criteria for amortised cost or FVOCI, or which are designated 

as FVTPL at initial recognition.

In line with the above:

•  Gilts are measured at FVOCI. Unrealised changes in the fair value of these assets are recognised in Other Comprehensive Income (OCI).

• 

Investments measured at FVTPL are primarily money market funds. Interest income is recognised in the Income Statement.

Cash and cash equivalents include cash in hand and deposits held at call with banks. All cash and cash equivalents are measured at 
amortised cost. 

The Company’s financial liabilities comprise of subordinated notes which are held at amortised cost using the effective 
interest method.

2.   Administrative expenses

Included within administrative expenses are recharges of £3.1 million (2018: £2.5 million) relating to employees within the Group who 
perform services on behalf of the Company. No staff are directly employed by the Company. 

3.   Investment and interest income

Dividend income from subsidiary undertakings

Interest income 

Total investment and interest income

31 December 
2019
£m

31 December 
2018
£m

401.0

5.4

406.4

260.0

4.9

264.9

Of the interest income of £5.4 million (2018: £4.9 million), £4.1 million (2018: £4.1 million) was recognised under the effective interest 
rate method.

Admiral Group plc · Annual Report and Accounts 2019

217

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Parent Company Financial Statements continued
For the year ended 31 December 2019

4.   Investments in Group undertakings

Investments in subsidiary undertakings:

At 1 January 2018

Additions

Impairment

At 31 December 2018

Additions

Impairment

At 31 December 2019

 £m

301.0

24.2

(32.9)

292.3

102.7

(93.6)

301.4

A full list of the Company’s subsidiaries is disclosed in note 12 of the consolidated Financial Statements.

The additions to investments in the period of £102.7 million relate to the following:

•  transfer of Admiral Europe Compañia De Seguros, S.A. (‘AECS’) (£88.9 million additional investment) from an indirect shareholding 

through Admiral Insurance Company Limited (‘AICL’), to a direct shareholding held by Admiral Group plc (‘AGp’); 

•  Further investment in Admiral Financial Services Limited (‘AFSL’) (£11.0 million);

•  Further investment in Admiral Law (£0.6 million); and 

•  Further investment in Preminen Price Comparison Holdings Limited (£2.2 million). 

An annual impairment review is performed over the carrying value of the investments in subsidiary undertakings, which involves 
comparing the carrying amount to the estimated recoverable amount. The recoverable amount is the greater of the fair value of 
the asset less costs to sell, and the value in use of the subsidiary, calculated using cash flow projections based on financial budgets 
approved by the Group Board.

Elephant Auto 

In 2019 a non-cash impairment loss of £65.9 million has been recognised by the parent company in respect of its investment in the 
Group’s US insurance business Elephant Auto. The impairment charge is presented within the “Impairment losses” line of the Parent 
Company Income Statement and reduces the value of the investment to its recoverable amount, being its value in use, of £39.9 million.

The impairment charge arises following adverse claim development experienced in 2019, which has led to performance being behind 
both prior year and plan, as discussed in further detail in the Strategic Report. 

As a result of the adverse performance against plan no longer supporting the use of management’s forecasts beyond five years, the 
period of management forecasts used for the impairment review has been reduced from the next ten to the next five years to 2024.  
A long term growth rate of 2.5% has been applied after 2024, and limited to 30 years. This reduction in management forecast period 
drives a significant reduction in the calculated value in use of the subsidiary. 

In addition, the calculated value in use is based on a version of management’s forecast that is more cautious than the base case 
forecast against which the performance of the business is measured and reported internally. 

The value in use calculation has been performed using a pre-tax discount rate of 11.7%, calculated using a Capital Asset Pricing Model 
(CAPM) calculation (using a risk free return plus an appropriate risk premium), given that an asset specific rate is not available from 
the market.

The key assumptions used in the underlying forecast are the projected loss ratios, expense ratios, acquisition and retention rates 
of customers, and ancillary sales. During 2019 management has put in place a number of actions to address the adverse claims 
experience which are expected to result in improvements to loss ratios and the underlying performance of the business going forward. 

218

Admiral Group plc · Annual Report and Accounts 2019

The table below details the impact of a 1% change in the discount rate and terminal growth rate, and a 5% decrease in the year 5 
projected profit (and thereby terminal value) on the recoverable amount.

Sensitivity: Impact on recoverable amount of a:

1% decrease in terminal growth rate
£m

1% increase in pre-tax discount rate
£m

5% decrease in year 5 profit
£m

Elephant

(4.9)

(5.3)

(0.5)

As noted above, a more cautious view of Management’s forecast has been used in the valuation as it is recognised that the 
improvements arising from the actions taken will be evidenced through 2020 and 2021. If the projected loss ratio improvement does 
not materialise, a further impairment charge may be required in 2020 or in subsequent years. 

Compare.com

In 2019 a non-cash impairment loss of £27.7 million has been recognised by the parent company in respect of its investment in the 
Group’s US comparison business Compare.com. The impairment charge is presented within the “Impairment losses” line of the Parent 
Company Income Statement and reduces the value of the investment to its recoverable amount, being its fair value less costs to sell 
(equivalent to the Group’s share of net asset value), of £5.1 million. 

The impairment charge reflects challenging market conditions for comparison in the US and the decision taken in the first half of 2019 
to downsize to a smaller team and more agile approach in order to adapt to those conditions.

Compare.com remains loss making at this stage in its development. 

The carrying value is based on fair value less costs to sell, for which the Group’s share of net assets has been used as a reasonable 
approximation following a review of the carrying value of those assets compared to fair value, using tier 3 of the fair value hierarchy..

Given the size of the remaining carrying value, no sensitivities are provided on the grounds of materiality.

The Board continues to support Compare.com in the achievement of its goals. However, given the challenging and still nascent  
US comparison market conditions there remains considerable uncertainty over the timing and level of the future profitability of  
the business.

Admiral Group plc · Annual Report and Accounts 2019

219

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Parent Company Financial Statements continued
For the year ended 31 December 2019

5.   Financial assets and liabilities

The Company’s financial instruments can be analysed as follows:

Investments classified as FVOCI

Gilts (level 1 of the IFRS 13 hierarchy)

Investments classified as FVTPL

Money market and other similar funds (level 1 of the IFRS 13 hierarchy)

Total financial investments

Financial assets held at amortised cost

Trade and other receivables (Note 7)

Cash and cash equivalents

Total financial assets

Financial liabilities

Subordinated notes

Other borrowings

Trade and other payables (Note 8)

Total financial liabilities 

31 December 
2019
£m

31 December 
2018
£m

174.0

174.0

150.2

150.2

324.2

184.7

30.3

539.2

204.2

20.0

574.4

798.6

170.8

170.8

5.5

5.5

176.3

128.6

83.3

388.2

204.1

71.5

346.1

621.7

The amortised cost carrying amount of deposits and receivables is a reasonable approximation of fair value. The table below compares 
the carrying value of subordinated notes (as per the Statement of Financial Position) with the fair value of the subordinated notes 
using a level one valuation:

Financial liabilities

Subordinated notes 

31 December 2019

31 December 2018

Carrying 
amount
£m

Fair 
value
£m

Carrying 
amount
£m

Fair 
value
£m

204.2

225.1

204.1

211.3

The subordinated notes were issued on 25 July 2014 at a fixed rate of 5.5%, with a redemption date of 25 July 2024.

Interest payable of £11.3 million (2018: £11.3 million) was recognised in relation to the subordinated loan notes.

220

Admiral Group plc · Annual Report and Accounts 2019

6.   Taxation

6a.   Taxation credit

Current tax

Corporation tax credit on profits for the year

Change in provision relating to prior periods 

Current tax credit

Deferred tax

Current period deferred taxation movement

Change in provision relating to prior periods

Total tax credit per income statement

Factors affecting the total tax credit are:

Profit before tax

Corporation tax thereon at effective UK corporation tax rate of 19% (2018: 19%)

Expenses and provisions not deductible for tax purposes 

Non-taxable income

Total tax credit for the period as above

At the year end, the corporation tax asset was £4.0 million (2018: £3.7 million).

6b.   Deferred income tax liability

Analysis of deferred tax liability:

31 December 
2019
£m

31 December 
2018
£m

(3.9)

–

(3.9)

–

–

(3.7)

–

(3.7)

–

–

(3.9)

(3.7)

31 December 
2019
£m

31 December 
2018
£m

283.9

53.9

18.4

(76.2)

(3.9)

207.7

39.5

6.2

(49.4)

(3.7)

Tax 
treatment
 of share 
schemes
£m

Capital 
allowances
£m

Carried 
forward 
losses
£m

Fair value 
reserve
 £m

Other 
differences
£m

Balance brought forward at 1 January 2018

Tax treatment of share scheme charges 
 through income or expense

Tax treatment of share scheme charges 
through reserves

Movement in fair value reserve

Balance carried forward at 31 December 2018

Tax treatment of share scheme charges 
 through income or expense

Tax treatment of share scheme charges  
through reserves

Movement in fair value reserve

(0.1)

–

(0.1)

–

(0.2)

–

–

–

Balance carried forward at 31 December 2019

(0.2)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

4.2

–

–

(0.4)

3.8

–

–

0.8

4.6

–

–

–

–

–

–

–

–

–

Total
£m

4.1

–

(0.1)

(0.4)

3.6

–

–

0.8

4.4

The UK corporation tax rate reduced from 20% to 19% on 1 April 2017. The average effective rate of tax for 2019 is 19% (2018: 19%). A 
further reduction to the main rate of corporation tax to 17% (effective from 1 April 2020) was substantially enacted on 15 September 
2016, but is expected to reverse. This would reduce the Company’s future current tax charge accordingly.

The deferred tax liability at 31 December 2019 has been calculated based on the rate at which each timing difference is most likely 
to reverse.

Admiral Group plc · Annual Report and Accounts 2019

221

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationNotes to the Parent Company Financial Statements continued
For the year ended 31 December 2019

7.   Trade and other receivables

Trade and other receivables

Amounts owed by subsidiary undertakings

Total trade and other receivables

31 December 
2019
£m

31 December 
2018
£m

1.0

183.7

184.7

0.6

128.0

128.6

Held within amounts owed by subsidiary undertakings is £183.7 million (2018: £127.1 million) which relate to loans with formal 
agreements in place between the parent and the subsidiary. The estimated credit losses of these loans has been considered and any 
expected credit loss is considered to be immaterial due to the assessment of credit risk being low due to the positive net value of 
assets of the subsidiaries and future trading projections. 

Of the above amount, £149.3 million is due in greater than one year (2018: £123.1 million).

8.   Trade and other payables

Trade and other payables

Amounts owed to subsidiary undertakings

Total trade and other payables

9.   Share capital and reserves

31 December 
2019
£m

31 December 
2018
£m

6.1

568.3

574.4

1.6

344.5

346.1

Capital within the Company is comprised of share capital and the share premium account, the fair value reserve (which reflects 
movements in the fair value of assets classified as FVOCI) and retained earnings.

9a.   Share capital

Authorised

500,000,000 ordinary shares of 0.1 pence

Issued, called up and fully paid

293,686,329 (2018:290,502,737) ordinary shares of 0.1 pence

31 December 
2019
£m

31 December 
2018
£m

0.5

0.3

0.3

0.5

0.3

0.3

222

Admiral Group plc · Annual Report and Accounts 2019

9b.   Dividends

Dividends were proposed, approved and paid as follows:

Proposed March 2018 (58.0 pence per share, approved April 2018, paid June 2018)

Declared August 2018 (60.0 pence per share, paid October 2018)

Proposed March 2019 (66.0 pence per share, approved April 2019, paid June 2019)

Declared August 2019 (63.0 pence per share, paid October 2019)

Total dividends

31 December 
2019
£m

31 December 
2018
£m

–

–

188.0 

179.8

367.8

163.3

169.4

–

–

332.7

The dividends proposed in March (approved in April) represent the final dividends paid in respect of the 2017 and 2018 financial years. 
The dividends declared in August are interim distributions in respect of 2018 and 2019.

A final dividend of 77.0 pence per share (£221.5 million) has been proposed in respect of the 2019 financial year. Refer to the Chair’s 
Statement and Strategic Report for further detail.

10.  Guarantees

During 2018, a Special Purpose Entity (SPE) was set up in order to secure additional funding for the Admiral Loans business. The 
Company acts as guarantor for certain operational performance conditions of its subsidiary, AFSL, as seller and servicer for the SPE, 
and indemnifies AFSL in respect of any amount that would have been payable by AFSL for non-compliance with such performance 
conditions.

11.  Post balance sheet events

No events have occurred since the reporting date that materially impact these Financial Statements. 

12.  Continued application of Financial Reporting Standard (FRS) 101 – Reduced Disclosure Framework

Following the first time application of FRS 101 Reduced Disclosure Framework in 2015, the Board considers that it is in the best 
interests of the Group for Admiral Group plc to continue to apply the FRS 101 Reduced Disclosure Framework in future periods.  
A shareholder or shareholders holding in aggregate 5% or more of the total allotted shares in Admiral Group plc may serve objections 
to the use of the disclosure exemptions on Admiral Group plc, in writing, to its registered office (Tŷ Admiral, David Street, Cardiff,  
CF10 2EH) no later than 30 June 2020.

Admiral Group plc · Annual Report and Accounts 2019

223

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationConsolidated financial summary (unaudited)

Basis of preparation

The figures below are as stated in the Group Financial Statements preceding this financial summary and issued previously. Only 
selected lines from the Income Statement and Statement of Financial Position have been included. 

Income Statement

Total premiums

Net insurance premium revenue

Other Revenue

Profit commission

Investment and interest income

Net revenue

Net insurance claims

Net expenses

Operating profit 

Net finance costs

Profit before tax

Statement of Financial Position

Property and equipment

Intangible assets

Deferred income tax

Reinsurance assets

Insurance and other receivables

Loans and advances to customers

Financial investments

Cash and cash equivalents

Total assets

Equity

Insurance contracts

Subordinated and other financial liabilities

Trade and other payables

Lease liabilities

Deferred income tax

Current tax liabilities

2019
£m

2018
£m

2017
£m

2016
£m

2015
£m

2,938.6

2,766.4

2,499.4

2,193.9

1,805.2

709.4

494.4

114.9

35.3

671.8

460.6

93.2

36.0

619.1

401.1

67.0

41.7

548.8

360.6

54.3

53.1

1,354.0

1,261.6

1,128.9

1,016.8

(359.3)

(459.5)

535.2

(12.6)

522.6

2019
£m

154.4

160.3

–

2,071.7

1,227.7

455.1

3,234.5

281.7

7,585.4

918.6

3,975.0

530.1

1,975.9

137.1

0.4

48.3

(350.1)

(424.0)

487.5

(11.3)

476.2

2018
£m

28.1

162.0

0.2

1,883.5

1,082.0

300.2

2,969.7

376.8

6,802.5

771.1

3,736.4

444.2

1,801.5

–

–

(347.1)

(366.9)

414.9

(11.4)

403.5

2017
£m

31.3

159.4

0.3

1,637.6

939.7

66.2

2,697.8

326.8

5,859.1

655.8

3,313.9

224.0

1,641.6

–

–

(394.6)

(332.4)

289.8

(11.4)

278.4

2016
£m

32.0

162.3

8.4

1,126.4

784.9

–

2,420.2

326.6

4,860.8

581.7

2,749.5

224.0

1,292.2

–

–

467.0

319.8

85.4

32.6

904.8

(226.5)

(298.5)

379.8

(11.1)

368.7

2015
£m

34.9

142.3

20.6

878.7

537.1

–

2,323.5

265.3

4,202.4

632.9

2,295.0

223.9

1,015.0

–

–

49.3

23.8

13.4

35.6

Total equity and total liabilities 

7,585.4

6,802.5

5,859.1

4,860.8

4,202.4

224

Admiral Group plc · Annual Report and Accounts 2019

Glossary

Alternative Performance Measures

Throughout this report, the Group uses a number of Alternative Performance Measures (APMs); measures that are not required or 
commonly reported under International Financial Reporting Standards, the Generally Accepted Accounting Principles (GAAP) under 
which the Group prepares its Financial Statements. 

These APMs are used by the Group, alongside GAAP measures, for both internal performance analysis and to help shareholders and 
other users of the Annual Report and Financial Statements to better understand the Group’s performance in the period in comparison 
to previous periods and the Group’s competitors. 

The table below defines and explains the primary APMs used in this report. Financial APMs are usually derived from financial statement 
items and are calculated using consistent accounting policies to those applied in the Financial Statements, unless otherwise stated. 
Non-financial KPIs incorporate information that cannot be derived from the Financial Statements but provide further insight into the 
performance and financial position of the Group. 

APMs may not necessarily be defined in a consistent manner to similar APMs used by the Group’s competitors. They should be 
considered as a supplement rather than a substitute for GAAP measures.

Turnover

Turnover is defined as total premiums written (as below), other revenue and income from Admiral Loans. It 
is reconciled to financial statement line items in note 13a to the Financial Statements.

This measure has been presented by the Group in every Annual Report since it became a listed Group in 
2004. It reflects the total value of the revenue generated by the Group and analysis of this measure over 
time provides a clear indication of the size and growth of the Group. 

The measure was developed as a result of the Group’s business model. The core UK Car insurance business 
has historically shared a significant proportion of the risks with Munich Re, a third party reinsurance Group, 
through a co-insurance arrangement, with the arrangement subsequently being replicated in some of the 
Group’s International insurance operations. Premiums and claims accruing to the external co-insurer are 
not reflected in the Group’s Income Statement and therefore presentation of this metric enables users of 
the Annual Report to see the scale of the Group’s insurance operations in a way not possible from taking the 
Income Statement in isolation.

Total Premiums Written

Total premiums written are the total forecast premiums, net of forecast cancellations written in the 
underwriting year within the Group, including co-insurance. It is reconciled to financial statement line items 
in note 13a to the Financial Statements.

This measure has been presented by the Group in every Annual Report since it became a listed Group in 
2004. It reflects the total premiums written by the Group’s insurance intermediaries and analysis of this 
measure over time provides a clear indication of the growth in premiums, irrespective of how co-insurance 
agreements have changed over time. 

The reasons for presenting this measure are consistent with that for the Turnover APM noted above.

Group’s Share of  
Profit before Tax

Group’s share of profit before tax represents profit before tax, excluding the impact of non-controlling 
interests. It is reconciled to statutory profit before tax in note 13d to the Financial Statements.

This measure is useful in presenting the limit of the Group’s exposure to the expenditure incurred in 
starting up new businesses and demonstrates the ‘test-and-learn’ strategy employed by the Group to 
expansion into new territories.

Underwriting Result  
(Profit or Loss)

For each insurance business an underwriting result is presented showing the segment result prior to the 
inclusion of profit commission, other income contribution and instalment income. It demonstrates the 
insurance result, i.e. premium revenue and investment income on insurance assets less claims incurred and 
insurance expenses.

Admiral Group plc · Annual Report and Accounts 2019

225

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationGlossary continued

Loss Ratio

Reported loss ratios are expressed as a percentage of claims incurred divided by net earned premiums. 

There are a number of instances within the Annual Report where adjustments are made to this calculation 
in order to more clearly present the underlying performance of the Group and operating segments within 
the Group. The calculations of these are presented within note 13b to the Financial Statements and 
explanation is as follows.

UK reported motor loss ratio: Within the UK insurance segment the Group separately presents motor ratios, 
i.e. excluding the underwriting of other products that supplement the car insurance policy. The motor ratio 
is adjusted to i) exclude the impact of reserve releases on commuted reinsurance contracts and ii) exclude 
claims handling costs that are reported within claims costs in the Income Statement. 

International insurance loss ratio: As for the UK Motor loss ratio, the International insurance loss ratios 
presented exclude the underwriting of other products that supplement the car insurance policy. The motor 
ratio is adjusted to exclude the claims element of the impact of reinsurer caps as inclusion of the impact of 
the capping of reinsurer claims costs would distort the underlying performance of the business.

Group loss ratios: Group loss ratios are reported on a consistent basis as the UK and International ratios 
noted above. Adjustments are made to i) exclude the impact of reserve releases on commuted reinsurance 
contracts, ii) exclude claims handling costs that are reported within claims costs in the Income Statement 
and iii) exclude the claims element of the impact of International reinsurer caps.

Expense Ratio

Reported expense ratios are expressed as a percentage of net operating expenses divided by net 
earned premiums. 

There are a number of instances within the Annual Report where adjustments are made to this calculation in 
order to more clearly present the underlying performance of the Group and operating segments within the 
Group. The calculations of these are presented within note 13c to the Financial Statements and explanation 
is as follows.

UK reported motor expense ratio: Within the UK insurance segment the Group separately presents motor 
ratios, i.e. excluding the underwriting of other products that supplement the car insurance policy. The 
motor ratio is adjusted to i) include claims handling costs that are reported within claims costs in the 
Income Statement and ii) include intra-group aggregator fees charged by the UK comparison business to 
the UK insurance business.

International insurance expense ratio: As for the UK Motor loss ratio, the International insurance expense 
ratios presented exclude the underwriting of other products that supplement the car insurance policy. The 
motor ratio is adjusted to i) exclude the expense element of the impact of reinsurer caps as inclusion of the 
impact of the capping of reinsurer expenses would distort the underlying performance of the business and 
ii) include intra-group aggregator fees charged by the overseas comparison businesses to the International 
insurance businesses.

Group expense ratios: Group expense ratios are reported on a consistent basis as the UK and International 
ratios noted above. Adjustments are made to i) include claims handling costs that are reported within 
claims costs in the Income Statement, ii) include intra-group aggregator fees charged by the Group’s 
comparison businesses to the Group’s insurance businesses and iii) exclude the expense element of the 
impact of International reinsurer caps.

Reported combined ratios are the sum of the loss and expense ratios as defined above. Explanation of these 
figures is noted above and reconciliation of the calculations are provided in notes 13b and 13c.

Return on equity is calculated as profit after tax for the period attributable to equity holders of the Group 
divided by the average total equity attributable to equity holders of the Group in the year. This average is 
determined by dividing the opening and closing positions for the year by two.

The relevant figures for this calculation can be found within the Consolidated Statement of Changes in Equity.

Combined Ratio

Return on Equity

Group Customers

Group customer numbers reflect the total number of cars, households and vans on cover at the end of the 
year, across the Group.

Effective Tax Rate

This measure has been presented by the Group in every Annual Report since it became a listed Group in 
2004. It reflects the size of the Group’s customer base and analysis of this measure over time provides a 
clear indication of the growth. It is also a useful indicator of the growing significance to the Group of the 
different lines of business and geographic regions. 

Effective tax rate is defined as the approximate tax rate derived from dividing the Group’s profit before 
tax by the tax charge going through the Income Statement. It is a measure historically presented by the 
Group and enables users to see how the tax cost incurred by the Group compares over time and to current 
corporation tax rates.

226

Admiral Group plc · Annual Report and Accounts 2019

Additional Terminology

There are many other terms used in this report that are specific to the Group or the markets in which it operates. These are defined 
as follows:

Accident year

The year in which an accident occurs, also referred to as the earned basis. 

Actuarial best estimate

The probability-weighted average of all future claims and cost scenarios calculated using historical data, 
actuarial methods and judgement.

ASHE 

‘Annual Survey of Hours and Earnings’ – a statistical index that is typically used for calculation inflation of 
annual payment amounts under Periodic Payment Order (PPO) claims settlements.

Claims reserves 

A monetary amount set aside for the future payment of incurred claims that have not yet been settled, thus 
representing a balance sheet liability. 

Co-insurance 

An arrangement in which two or more insurance companies agree to underwrite insurance business on a 
specified portfolio in specified proportions. Each co-insurer is directly liable to the policyholder for their 
proportional share.

Commutation

An agreement between a ceding insurer and the reinsurer that provides for the valuation, payment, and 
complete discharge of all obligations between the parties under a particular reinsurance contract.

The Group typically commutes UK Car insurance quota share contracts after 24 months from the start of an 
underwriting year where it makes economic sense to do so. Although an individual underwriting year may 
be profitable, the margin held in the financial statement claims reserves may mean that an accounting loss 
on commutation must be recognised at the point of commutation of the reinsurance contracts. This loss on 
commutation unwinds in future periods as the financial statement loss ratios develop to ultimate. 

Insurance market cycle 

The tendency for the insurance market to swing between highs and lows of profitability over time, with the 
potential to influence premium rates (also known as the “underwriting cycle”).

Net claims 

The cost of claims incurred in the period, less any claims costs recovered under reinsurance contracts. It 
includes both claims payments and movements in claims reserves.

Net insurance premium 
revenue 

Also referred to as net earned premium. The element of premium, less reinsurance premium, earned in the 
period.

Ogden discount rate

The discount rate used in calculation of personal injury claims settlements. The rate is set by the Lord 
Chancellor.

Periodic Payment Order 
(PPO)

A compensation award as part of a claims settlement that involves making a series of annual payments to a 
claimant over their remaining life to cover the costs of the care they will require. 

Premium 

A series of payments are made by the policyholder, typically monthly or annually, for part of or all of the 
duration of the contract. Written premium refers to the total amount the policyholder has contracted for, 
whereas earned premium refers to the recognition of this premium over the life of the contract.

Profit commission 

A clause found in some co-insurance and reinsurance agreements that provides for profit sharing. 

Reinsurance 

Contractual arrangements whereby the Group transfers part or all of the insurance risk accepted to another 
insurer. This can be on a quota share basis (a percentage share of premiums, claims and expenses) or an 
excess of loss basis (full reinsurance for claims over an agreed value).

Admiral Group plc · Annual Report and Accounts 2019

227

Company OverviewStrategic ReportCorporate GovernanceFinancial StatementsAdditional InformationGlossary continued

Additional Terminology continued

Securitisation

A process by which a group of assets, usually loans, is aggregated into a pool, which is used to back the 
issuance of new securities. A company transfer assets to a special purpose entity (SPE) which then issues 
securities backed by the assets. 

Special Purpose  
Entity (SPE)

An entity that is created to accomplish a narrow and well-defined objective. There are specific restrictions or 
limitations around ongoing activities. The Group uses an SPE set up under a securitisation programme. 

Ultimate loss ratio 

A projected actuarial best estimate loss ratio for a particular accident year or underwriting year.

Underwriting year

The year in which the policy was incepted.

Underwriting year basis

Also referred to as the written basis. Claims incurred are allocated to the calendar year in which the policy 
was underwritten. Underwriting year basis results are calculated on the whole account (including co-
insurance and reinsurance shares) and include all premiums, claims, expenses incurred and other revenue (for 
example instalment income and commission income relating to the sale of products that are ancillary to the 
main insurance policy) relating to policies incepting in the relevant underwriting year. 

Written/Earned basis

A policy can be written in one calendar year but earned over a subsequent calendar year.

228

Admiral Group plc · Annual Report and Accounts 2019

Registered Office

Tŷ Admiral 
David Street 
Cardiff 
CF10 2EH

www.admiralgroup.co.uk