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FY2020 Annual Report · Alexandria Real Estate Equities
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Arena Events 
Group plc 
Annual Report  
& Accounts FY20

15 months ended 31 March 2020

“Arena’s contribution has 
been huge over the years, 
it always impresses me 
from year to year.”

Mark Griffith
Head of Operational Planning, 
London Marathon Events

2

Contents 

Overview  
Our Business Offering  

The Arena Standard 

Our Business Model  

Our Strategy FY20  

Our Work FY20  

Contract Wins 

Strategic Report 
Chairman’s Statement 

CEO’s Report 

Financial Review 

Non-Financial Review 

Principal Risks and Uncertainties 

Regional Highlights - UK & Europe 

Regional Highlights - Middle East & Asia 

Regional Highlights - Americas 

Corporate Social Responsibility 

Safety Management 

Environment and Sustainability 

Governance 
Board of Directors 

Regional Leadership Team 

Corporate Governance Statement FY20  

Audit Committee Report FY20 

Remuneration Committee Report FY20  

Directors’ Report FY20 

Directors’ Responsibilities Statement 

Financial Statements 
Independent Auditor’s Report to the  
Members of Arena Events Group plc  

Financial Statements and Notes 

Company Offices  

Shareholder Information 

Photo Credits 

Notes 

4

6

10

11

12

14

18

20

22

24

28

34

35

38

40 

42

44

48

49

50

52

55

56

62

64

68

72

74

76

84

136

137

138

139

3

Annual Report & Accounts FY20Arena Events Group plcOverview

Our Business Offering  

The Arena Standard 

Our Business Model  

Our Strategy FY20  

Our Work FY20  

Contract Wins 

6

10

11

12

14

18

“The Diriyah arena and 
site are utterly  
breath-taking. It’s like 
nothing we’ve seen 
before in boxing.”

Eddie Hearn
Managing Director, Matchroom Boxing 
Clash on the Dunes – Joshua vs Ruiz 2

4

5

Annual Report & Accounts FY20Arena Events Group plcFY20 Revenue 
Jan 2019 – Mar 2020*

Revenue by Region

£183.2m

Regional Divisions

Serving customers globally from 
14 depots in 6 countries across the 
Americas, UK & Europe and Middle 
East & Asia regions.

+10 product categories

Americas 
39%

2018

MEA 
21%

UKE 
40%

Americas 
35%

UKE 
33%

FY 
2020

MEA 
32%

Revenue
£60.1m

UK & Europe

• Sheffield

Coventry •

• St Ives 
• Wimbledon

• Membury 

Americas

Revenue
£64.9m

Middle East & Asia

Chicago •

• Milwaukee 

• San José

• Fort Irwin

• Orlando

South Korea •

• Dubai

Hong Kong •

• Malaysia

Revenue
£58.2m

Our  
Business  
Offering

Arena Events Group is a global leader in  
turnkey event solutions. Our expertise is in 
designing and delivering bespoke temporary 
structures and associated products and services 
for the most prestigious sporting events,  
cultural occasions and for commercial use.

With over 250 years of experience, you are  
in safe hands.

6

7

* Data for 15 months ended 31 March 2020

Annual Report & Accounts FY20Arena Events Group plcOur core assets include temporary 
structures, seating, furniture, catering 
equipment, crowd control fencing & 
barriers and ice rinks. In addition, we offer 
interior design, exhibition services, mass 
participation events, graphics & signage.

The range of vertically integrated products and services 
we offer allow us to deliver a full turnkey solution of global 
capabilities to our customers. This is a unique selling point 
for Arena. 

Our market leading products and services 
are utilised across a huge variety of 
industries and charities:

•  Events 

•  Television and film

•  Retail

•  Medical and education sectors

•  Corporate conferences

•  Architecture and construction

•  Exhibitions 

•  Music concerts

•  State visits, Royal and Military events

Products and Services 

Structures

• 

I-Novation

•  Multi-deck

Seating

•  Clearview™ Seating

•  Grandstands

• 

Industrial buildings

•  Sports stands

•  Tensioned fabric structure

•  Flat seating

•  Arena Super Deck (ASD) 

•  Conference seating

Catering and Kitchen 
Equipment Hire 

Fully Managed Event 
Solutions

•  Cutlery

•  Crockery

•  Glassware 

•  Cold rooms

•  Linens

•  Mass participation events

•  Start and finish gantries

•  Stages, media towers

•  Obstacles

•  Branding and signage

Furniture 

Fencing & Barriers

•  Tables

•  Chairs

•  Sofas

•  Crowd control solutions

•  Pedestrian barriers

•  Heras fencing

•  Soft furnishings

•  Steel shield

•  Mobile, modular  

•  Front of stage barriers

bars

•  Hostile vehicle mitigation 

barriers

Exhibition Services

Ice Rinks

•  Bespoke stand  

•  Dry hire 

design

•  Managed ticketed 

•  Brand activations

solutions

Graphics & Signage

Interiors

•  Large format print

•  Full design and fit out

•  Office branding

•  Promotional displays

•  Vehicle graphics

8

9

Annual Report & Accounts FY20Arena Events Group plcThe Arena 
Standard 

A key element of the Group’s value and  
what has contributed to its longstanding 
history and relationships is our ‘Arena 
Standard’. The Group is renowned for 
delivering an unrivalled standard of  
service across the globe.

Our Business Model 

Creating Long-Term Value for our Stakeholders

Health & Safety

Experience & Expertise

The health and safety of our employees and clients  
is paramount, the Group recognises the responsibility  
we have for our employees’ safety and wellbeing.

With over 250 years of experience, we are event experts. 
When you use Arena, you get peace of mind knowing your 
event infrastructure needs are in the safe hands of our 
experienced teams across the globe.

Premium Quality & Style

Solutions Focused

We are dedicated to delivering high quality,  
sophisticated products coupled with a premium  
and personal client experience.

We take a tailored approach to each project, providing 
bespoke solutions that fit the needs of the customer. We are 
determined to find the best solution to our client’s challenges.

Innovation & Creativity

Reliable & Efficient

We strive to bring our customers new and innovative 
solutions to their brief. Innovation also means challenging 
the status quo internally, finding more effective ways  
of working, and trying a different approach.

Designing and delivering global events on time,  
every time. Our clients feel safe knowing they can  
rely on Arena, entrusting their live event to our  
in-house experts.

Value for Money

Fully Integrated Offering

We provide the best quality product and customer 
experience at a fair price.

A diverse, extensive product range and integrated service 
offering around the world.

Inputs

•  Skilled, experienced staff

• 

Investment in equipment

•  Strong customer relationships

•  Robust financial strength

•  Trust/brand recognition

What we do

•  Design and deliver temporary 

event infrastructure

•  Provide event rental equipment  

for event organisers

•  Provide customers with a fully 

managed and consultative service

Teamwork

S
E
U
L
A
V

V

A

L

U

E

S

Our vision: Become 
the leading, most 
respected, integrated 
event solutions 
business in the world.

Excellence

Integrity

How we generate revenue

•  Event equipment rentals

•  Provide bespoke interior solutions

•  Longer-term (2/3 years) rentals  

of temporary structures

•  Management of events

•  Provision of turnkey event services

VALUE S

Why customers choose us

•  The Arena Standard

•  Global reach

•  Reliability: on time, every time

•  Wide range of products

•  Strong reputation

10

11

Annual Report & Accounts FY20Arena Events Group plcOur Strategy 
FY20

For the most part the 15 months trading to 
the end of March remained focused on the 
execution of the agreed group strategy. 
 With the emergence of the Coronavirus in 
March 2020 some initiatives were ‘paused’ 
whilst the business reacted quickly to the 
new challenges presented.

Annual Report & Accounts FY20

Strategy

Summary

Progress in FY20

Strategy

Summary

Progress in FY20

Continuously 
improve our 
Health & 
Safety focus

•  The health and safety of our colleagues  
and customers is our number one priority

•  The Group has a stated commitment to rigorous Health  

& Safety (H&S) compliance

•  We set the goal to put this at the top of our 

•  There are nominated H&S managers in each business and 

Arena Standard delivery

regular reporting to the Board each month

•  Third party advisers and consultants are engaged where 

appropriate to support internal H&S teams

Commitment 
to CSR

•  Arena has committed to giving back to 
our local communities and taking more 
responsibility for limiting our effect on  
our surroundings and operating in a 
sustainable manner

•  Over £185,000 of FREE skating tickets were given away at 

our Ice events in 2019/20, to under-privileged communities 
and the NHS, Police and Fire Service in acknowledgement 
of their contribution to our community

•  Arena has increased our sustainability significantly vs prior 

•  We have focused on: 

year, read more about our initiatives on page 49

1. Reducing our carbon footprint  
2. Reducing waste and increased re use  
3. Plastic reduction and recycling

Acquisition 
integration 
- no new 
acquisitions

•  Following a year of eight new acquisitions 
completing our product extensions across 
the group in 2018, the goal is to focus on the 
integration of the products and brands

• 

•  Realise the cost reduction benefit  

of bringing more activities and services 
in-house

Integration of TSG, TGP and Event Solutions brands  
has been completed with Graphics, Exhibition services  
and Arena Super Deck fully integrated in the Middle East 
and Arena Fencing & Barriers in the UK. The addition  
of these new products and services has reduced cost  
and strengthened the Arena brand and customer 
proposition significantly

Promote 
vertically 
integrated 
events 
solutions

•  The 2018 acquisitions have strengthened 
Arena’s value chain. Offering customers 
many products and services under one roof

•  Arena offer the unique selling point of 

being easy to do business with

•  Our goal is to ensure our customers  

are aware of the vertically integrated, 
global offering

•  Our long standing customers have benefitted from Arena’s 
unique range of vertically integrated products and services 
e.g The Jockey Club to whom we supply seating, structures, 
scaffolding, cutlery, crockery, glassware and furniture

•  The temporary restaurants in Saudi Arabia and the Diriyah 
stadium hospitality venue are great examples of vertical 
integration from design to delivery of a fully built and fitted 
solution encompassing many Arena products and services

•  Leverage the growth in international 

events in Saudi Arabia

•  The Middle East region delivered several exceptional 
projects including the temporary 15,000 seat Diriyah 
stadium for the World Heavyweight Boxing match between 
Joshua and Ruiz, a temporary restaurant complex for the 
Riyadh festival and the Vice Music festival in Saudi Arabia

Expand 
geographic 
reach in Saudi 
Arabia

12

Leverage 
our global 
presence 
and Group 
capabilities

Reduce 
seasonality

Operational 
delivery 
improvement 
(UK)

•  Arena’s regions bring various expertise, 

•  Many International customers have seen great benefit from 

which, when combined globally, make for  
a compelling proposition

our worldwide presence

•  Seating was delivered from the UK to support major events 

•  We aim to leverage this globally by 

in the Middle East and Japan

facilitating collaboration and consultation 
across Divisions and inter group 
development of our colleagues through 
transfers

•  We aim to present this value proposition  

to international clients

•  The Diriyah stadium, Rugby World Cup 2019 and Tokyo 2020 
are examples of where our regions have worked collectively 
to deliver outstanding solutions to international clients

•  The European Tour golf events are a great example  

of serving a client across multiple countries

•  Strengthen our Managed and Dry Hire  

•  A focus on new events in Q1 calendar such as the  

Ice Business to drive Winter productivity  
(Q1), better kit utilisation and achieve 
operational efficiencies

•  Offer products and services which fill  
the low season and differ in timing  
in each market

World Snooker

•  Winning new long-term rentals for non-sporting events 
e.g. archaeological digs, cultural facilities, government 
contracts, etc

•  Five new Managed Ice contracts were won for the 19/20  

Ice Season delivering significant EBITDA growth

•  Expansion of exhibition capabilities around the world

•  Following a challenging 2018, the UK  

•  Re-organisation of the UK operational structures team  

market is committed to re-focusing on  
the Arena Standard and delivering to this 
without compromise

was completed by December 2019 and a re-organisation  
of UK hubs has been successfully delivered

•  UK key clients have clear operational KPI’s in place which 

have contributed to several outstanding UK event deliveries 
in 2019 e.g The Open, D-Day, Cheltenham Festival, Nitto 
ATP Finals and Royal Museums Greenwich Ice Rink event

Cost efficiency

•  The cost base required a reset in the UK 

•  A successful cost transformation project has been 

and US to drive an acceptable return on our 
asset base whilst maintaining the delivery 
of the Arena Standard

delivered in the US ‘Project Lift’ driving $3.2m annual 
savings with effect from Q4 2019 and similar was already 
being delivered in the UK and ME before the added 
challenge of COVID-19

Diversification

•  Arena is a global leader in turnkey event 

solutions. With our 250 years of experience, 
expertise in temporary environments, and  
a broad range of products and services,  
we recognise the opportunity to operate  
in a wider market outside of events

•  Venture into new markets

•  Focus on new sports and non-sporting 

•  The Middle East team have successfully delivered 
exhibition, visual merchandising and temporary 
restaurants work following the acquisition of TGP

•  The Group has demonstrated flexibility and diversity in our 
capabilities by delivering many solutions for governments 
and the health care sector following the pandemic including 
the building of testing sites, temporary hospitals and 
several medical facilities

events

•  Diversification into the industrial building market is  

well underway

13

Arena Events Group plcOur Work
FY20 

Arena takes great pride in delivering unique 
solutions for each of our clients, regardless 
of size or industry.

Explore the highlights of our diverse work, 
designed and delivered in FY20 between 
January 2019 and March 2020.

Adam Hogg
Event Director,  
Nitto ATP Finals

Annual Report & Accounts FY20

8 Feb

6–8 Apr

13–17 Mar

 3 Feb

Feb

7 Feb

10–13 Jan

Jan

2019

16 - 19 Jan

26 Feb

Mar

28 Mar

Apr

4– 6 Apr

12–15 Mar

24 - 27 Jan

5 - 7 Apr

22–23 Jun

Jun

26–30 Jun

9 Jun

28 Apr

6 May

30 May – 14 Jun

24 Jun

14–17 Jul

5–7 Jul

29 Jul – 14 Aug

May

21–25 May

Jun

17–23 Jun

Jul

14–21 Jul

2–26 Aug

Aug

8–12 May

10 Jun

1–14 Jul

22–28Jul

May – Oct

13–16 Jun

5 Jun

4–7 Jul

3–4 Aug

16–18 Jun

17–20 Jul

6–9 Jun

7 Jul

16 Aug

1–5 May

7–9 May

14

15

“Arena has helped up deliver the premium facilities that we endeavour to deliver to our players, sponsors and guests.”Arena Events Group plcAnnual Report & Accounts FY20

Tim Elliot 
Founder of People.  
A Live Experience Agency

Ryan Horton
Tennis Manager, IMG Events 
Mubadala Silicon Valley Classic

13–15 Sep

30 Sep

9 Sep

31 Oct – 3 Nov

16 Nov – 5 Jan

10 Dec

7 Dec

12–14 Dec

30 Jan - 2 Feb

10–17 Jan

8-13 Mar

13–15 Sep

14 Nov

10–21 Oct

4 - 12 Feb

Sep

18 Sep

Oct

Nov

Dec

29 Nov – 12 Jan

Jan

Feb

8 Sep

4–7 Oct

14 Oct – 12 Jan

23 Jan

17 Nov

Mar

6 Mar

Apr

2020

5–8 Sep

20 Sep

10 Sep

29 Oct – 1 Nov

23 Nov – 5 Jan

16 Feb

17 - 20 Oct

1 Dec
ABU DHABI GRAND PRIX

13 Dec – 1 Jan

2 Feb

Oct – Mar

16–22 Sep

17–21 Nov

16

17

“Arena worked tirelessly to deliver the desired product in what was a challenging and restrictive site.”“Whenever I work with Arena, I always get the feeling I am the most important job on the books right then, and always leave with a great event and experience.”Arena Events Group plcContract Wins 

USGA -  
US Seniors Open

USGA -  
US Open

Experimental Aircraft 
Association

Three year contract supplying 
structures exclusively for the USSO.

Four year contract supplying 
structures exclusively for the USO.

Two year contract supplying 
structures exclusively for Airventure.

Region: Americas

Region: Americas

Region: Americas

Goodwood

Lawn Tennis Association

Five year contract supplying seating  
to the three Goodwood events  
- Revival, Members Meeting  
and Festival of Speed.

Five year contract supplying  
seating and a three year contract 
supplying structures to Fever Tree 
Tennis Championships.

International Management 
Group

Five year contract supplying seating  
to the Hampton Court Palace Festival.

Region: UKE

Region: UKE

Region: UKE

Manchester City Council

Warwick Castle

Royal Museums Greenwich

Tokyo 2020

Five year contract supplying ice rink 
and structures.

Three year contract supplying ice rink 
and structures.

Three year contract supplying ice rink 
and structures.

Supplying structures & seating to 
Tokyo 2020 Olympics. 

Region: UKE

Region: UKE

Region: UKE

Region: UKE /MEA

World Snooker

London Stadium E20

Edinburgh Rugby

New multi year contract  
to supply structures.

Contract win including: 7,000 Clearview 
Seats with our ASD decking solution.

Contract win for new stadium build  
at Murrayfield.

Region: UKE

18

Region: UKE

Region: UKE

Jamie Turner
Warwick Caste 
Operated by Merlin Entertainments

19

“The professionalism of Arena, has been second to none”Annual Report & Accounts FY20Arena Events Group plcAnnual Report & Accounts FY20

Strategic 
Report

Chairman’s Statement 

CEO’s Report 

Financial Review 

Non-Financial Review 

Principal Risks and Uncertainties 

Regional Highlights - UK & Europe 

Regional Highlights - Middle East & Asia 

Regional Highlights - Americas 

Corporate Social Responsibility 

Safety Management 

Environment and Sustainability 

22

24

28

34

35

38

40 

42

44

48

49

“A trusted key supplier, 
their eye for detail and 
professional safe approach 
are an essential contribution 
to the success of our events.”

20

Hannah Clark
Event Director at Limelight Sports Ltd 
London Duathlon

21

Arena Events Group plcAnnual Report & Accounts FY20

“There is no doubt that 
2020 will be recognised 
as the most challenging 
environment the business 
world has experienced  
for decades.”

Chairman’s 
Statement
Solid Performance but 
Challenging Outlook

Ken Hanna
Chairman

We announced last year that we intended to change 
the Group’s year end to March, and in order to assist 
comparisons, we have presented results for the fifteen 
months and twelve months ending 31 March 2020.

Performance for the fifteen-month period to March 2020, 
was solid and in line with expectations but was not without 
its challenges. We successfully delivered a large number 
of projects, notably the Rugby World Cup and several new 
events in Saudi Arabia, however, in view of deteriorating 
economic conditions and cost increases in a number of our 
markets, we had to take some difficult decisions in order  
to reduce our overheads, particularly in the US and UK. 

Accordingly, the Board took a decision to reduce the interim 
dividend to half of the prior year’s amount and a dividend  
of 0.25 pence per share was paid on 1 November 2019. 

Without doubt, the COVID-19 pandemic has had, and will 
continue to have, an impact across all aspects of society 
and for an event business such as Arena, the impact 
has been devastating. From the middle of March 2020, 
our traditional business all but stopped and we expect 
performance to be severely impacted for the rest of this 
financial year.

I am particularly proud of the way our employees have 
reacted and adjusted to this unique situation. In many 
markets, we have had to furlough staff and unfortunately 
some others have had to be made redundant. We have 
however been able to secure a number of COVID-19 
projects, most notably the building of two temporary 
hospitals which were completed in less than four weeks. 
The outlook for the remainder of this year is extremely 
challenging and the Board has taken a decision to cancel 
the final dividend for the fifteen-month period ending  
31 March 2020. 

We have taken some very significant steps to strengthen 
our capital structure and to enable the Group to continue 
trading through these unprecedented times. On 26 March, 
2020 we announced a fundraising of £9.5m through a 
placing of new shares and the Group received the funds 
in mid-April. As part of the placing, TasHeel became the 
single largest shareholder in the Group and together 
with Lombard Odier Asset Management, our two largest 
shareholders own just under 50% of the Group’s issued 
share capital. In addition to the placing, we also completed 
an arrangement with HSBC to provide an additional loan 
of £4.75m and to waive covenants on all borrowings from 
HSBC through to September 2020. This support from HSBC 
and the placing, ensures that the Group is well positioned 
to deal with the challenges of COVID-19. 

In September 2019, the Board appointed Steve Trowbridge 
as Chief Financial Officer. Steve had held a number  
of executive roles in both public and private companies  
and he has made a very significant improvement to the 
finance function as well as his contribution to the Board.  
In June 2020, the Board appointed Henry Turcan as a  
Non-Executive Director, an investment manager with 
Lombard Odier Asset Management, our second largest 
shareholder. Henry is an experienced executive and we 
look forward to his guidance and counsel. 

There is no doubt that 2020 will be recognised as the 
most challenging environment the business world has 
experienced for decades. The Arena Group is no exception 
to this. I am however confident that we have taken all of 
the appropriate actions in order to protect the future of the 
Group and to emerge stronger. We do not know when the 
event world will return to normal but when it does, Arena  
is well placed to continue as an industry leader. 

It has been a very difficult time for all our colleagues  
and I would like to thank each and every one for their  
hard work and sacrifice. 

Ken Hanna
Chairman

2 July 2020

22

23

Arena Events Group plcCEO’s Report
CEO Report  
March FY20

Greg Lawless
Chief Executive Officer

Introduction

As I write this report, the world is in disarray as a 
consequence of the unprecedented impact of the  
COVID-19 pandemic on both the lives and businesses  
of millions of people around the world. The pandemic  
has had some limited impact on our results to March 2020, 
with the cancellation of several pre-March events in our 
Middle East & Asia (MEA) Division, reducing EBITDA 
by circa £300,000. However, post the period-end, our 
business has been particularly badly impacted by the 
near global prohibition on any form of mass gatherings. 
These restrictions are still largely in force today, in 
almost all parts of the world, and will have a far more 
significant impact on the Group’s trading for the twelve 
months to March 2021. I have, therefore, added additional 
commentary on this matter in my concluding comments  
at the end of this report.

As announced last year the Group has now changed its 
year-end to March and this is the first set of results to 
reflect this change. In order to assist a year-on-year 
comparison, we have presented both a fifteen months 
and twelve months set of results to March 2020. As long 
term shareholders of the Group will know, the first three 
calendar months of any year are the Group’s worst trading 
period and as the results for the fifteen-months to the end 
of March 2020 include two January to March periods, we 
have also included a set of results that demonstrate a more 

24

normal Group performance for the twelve months to  
the end of March 2020. For year-on-year comparability, 
much of my commentary here will focus on that twelve-
month period, but a more detailed comparison against 
the fifteen-month period is given in the Financial Review 
section that follows.

The period to March 2020 has been a time of consolidation 
for the Group, with no acquisitions in the last fifteen 
months, a focus on delivering operational improvements, 
particularly in the Americas and UK & Europe (UKE) 
Divisions, and the expansion of the Group’s base in 
Saudi Arabia to capitalise on the vast growth potential in 
temporary event infrastructure requirements in that region.

For the Group as a whole, trading for the 12 months to the 
end of March has been very solid. In the MEA region, the 
successful delivery of several large, high-profile projects 
in Saudi Arabia and at the Rugby World Cup in Japan have 
more than offset weakness in the Hong Kong and Dubai 
markets. Whilst these large projects required additional 
investment in equipment and working capital, impacting 
overall debt levels, it has positioned the business well to 
support planned future growth in the region. 

During the period we reset the cost base in the US and in 
the UK to ensure that we continue to deliver an acceptable 
return on our asset base whilst ensuring we deliver to the 
Arena Standard in all regions. The London events market 
has been soft all year, mainly as a result of uncertainties 
created by Brexit, and as a consequence, our Well Dressed 
Tables (WDT) business in London performed below 
expectations, but these results were positively offset by  
a very strong performance from the UK Seating unit.

Results

The Group delivered a solid set of results for the twelve 
months to March 2020 with revenues of £160.6m which 
compares to £135.0m for the twelve months to 31 
December 2018. This revenue increase reflects the full 
impact of the eight acquisitions in 2018 as well as organic 
growth of 3%.

Group Adjusted EBITDA for the twelve months to March 
2020 was £16.5m which is an increase of 36% on the twelve 
months to December 2018. As mentioned above, the results 
for the last six weeks of the period to the end of March 2020 
were slightly impacted by the cancellation of a number 
of events in the MEA region due to COVID-19. The FY20 
results also include the first-time impact of IFRS 16. 

Group net debt (excluding the impact of IFRS 16) was 
£35.6m an increase of £8.6m over the balance at the end  
of December 2018. This increase was driven by a number  
of factors including a higher level of capital expenditure 
than normal to facilitate the delivery of the additional 

golf work in the US, including the Ryder Cup, as well as 
the expansion of the rental asset base in Saudi Arabia, a 
market which experienced significant growth in the last 
fifteen months. In addition, the end of March has a much 
higher level of working capital than at December due to  
the seasonal profile of activity. During the last fifteen 
months over £2.7m (including £0.3m satisfied by issuing 
new shares) has been spent on deferred consideration  
for the 2018 acquisitions, with the remaining future  
liability decreasing to £0.9m at the end of March 2020.

MEA Division

The MEA Division was the largest contributor to Group 
EBITDA in the last twelve months (excluding the impact 
of IFRS 16) due almost entirely to an incredibly strong 
performance in Saudi Arabia over the last six months. 
Whilst trading was softer in Hong Kong, and Dubai,  
the Division delivered a number of spectacular projects 
in Saudi Arabia including the temporary 15,000 seater 
stadium and 3,000 guest VIP hospitality structure for  
the World Heavyweight Boxing match between Joshua  
and Ruiz. The stadium was subsequently used for a  
week-long international tennis event. In addition, the  
team also delivered a temporary restaurant complex in 
Riyadh using the Group’s Arena Super Deck (ASD) system 
that attracted thousands of visitors over a sixteen-week 
period for what is known locally as the Riyadh Season.

Although trading was quieter in both Hong Kong and Dubai, 
the MEA team delivered a number of spectacular annual 
projects, including the world’s largest oil conference, 
ADIPEC, in Abu Dhabi, the HSBC Abu Dhabi Golf 
Championships, the Dubai Desert Classic and many others. 
In addition, the Division, working with local Japanese 
partners, delivered world-class temporary hospitality 
facilities for the 2019 Rugby World Cup in Tokyo.

UKE Division

The UKE Division’s performance was heavily influenced 
by a very strong performance in the Seating unit with 
the completion of the design and delivery of circa 26,000 
Clearview™ seats for the, now postponed, Tokyo Olympics. 
This contract, which was a combined effort between the 
UKE and MEA Divisions with the support of our key local 
Japanese partners, had been completed, but will now likely 
be extended to 2021 as the Games are now rescheduled to 
July next year.

The restructuring of the Structures Division continued 
during the year with the addition of a number of new key 
senior executives and further operational improvements at 
the St Ives hub. Whilst good progress has been made here, 
the task has proved to be more difficult than first envisaged 
and is going to take a further few months to have this 
business unit back to delivering to its full potential.

Both the Mass Participation and Arena Ice business 
units performed well, however as noted above, the Well 
Dressed Tables business had a poor year, with the London 
day-to-day event market badly impacted by the economic 
uncertainties created by Brexit.

The Seating unit secured two significant semi-permanent 
seating stadium contracts, the first a 7,500 stadium  
for Edinburgh Rugby Club and the second a redesign of 
The London Stadium including 7,000 Clearview™ seats 
utilising the Group’s ASD decking system. Both contracts 
commenced before the year end and will be delivered  
later in 2020.

The Division also delivered the normal annual events  
such as The Cheltenham Festival, The Open, the 
Wimbledon Championships and many others during the 
last twelve months, with very strong attendance levels, 
particularly at Portrush for the Open.

25

Annual Report & Accounts FY20Arena Events Group plcCEO’s Report

Finally, within the last few months we have merged our 
Middle East & Asia Division with the UK & Europe Division. 
This merger will enable us to provide the Arena Standard 
on a consistent basis across this enlarged Europe, Middle 
East & Asia (EMEA) Division, as well as providing an 
opportunity for us to deliver the design-led solution model 
that has been the hallmark of the MEA Division over the last 
few years.

Americas Division

The Americas Division struggled in the early part of the 
last twelve months with less one-off and Disaster Relief 
work reducing performance compared to the twelve-month 
period ended December 2018. As a result, the Division 
implemented an operational efficiency programme, called 
Project Lift, with a view to improving the overall financial 
performance of the Division. This plan was finalised at the 
end of September 2019 and was completed in the quarter 
ending December 2019. As a result, the Division ultimately 
delivered a reasonable set of results to the end of  
March 2020. 

The last twelve months saw the successful delivery of the 
normal annual events in the US calendar, including the 
SuperBowl, Daytona, the Chicago Marathon and US PGA 
Championships at Bethpage, where the Division utilised 
their new seating inventory for the first time. 

In addition, the team have been busy preparing the design 
layout and manufacturing additional inventory for the 
Ryder Cup in Whistling Straights as well as facilitating 
a change to the US Majors golf schedule, with the move 
of the PGA Championships to earlier in the year. The 
COVID-19 virus has, of course, disrupted the golf schedule 
with both the US PGA and US Open events postponed to 
later in the year.

Placing and Additional Bank Facilities 

On 26 March 2020, just prior to the period end, we 
announced a £9.5m fundraising (before expenses) through 
a placing and subscription for shares at an issue price of 10 
pence per ordinary share (a 71% premium to the VWAP of 
the shares for the five business days preceding the date of 
the announcement). This placing was completed after the 
period end with the Group receiving the net cash proceeds 
in mid-April.

This fundraising was carried out to obtain additional  
cash resources to strengthen the Group’s balance sheet 
and to give the business a longer runway to withstand  

26

the commercial and financial impacts of the COVID-19 
virus. As part of the placing, the TasHeel Group, became 
the single largest shareholder in the Group with a 
shareholding of 24.2%. 

The TasHeel Group was founded in 2003 in the Kingdom 
of Saudi Arabia, and TasHeel Holding Group LLC was 
incorporated in 2016. The TasHeel Group is a broad-based 
international group with more than 1,000 employees 
across a number of business operations which provide 
visa, travel, concierge and business process services  
to individuals, ministries, government departments  
and large enterprises. 

As part of the process to strengthen the Group’s financial 
position, our bank, HSBC, agreed in March to provide 
additional overdraft facilities of £4.75m, to be drawn down 
from our existing revolving credit facility. These additional 
resources will further extend the cash runway of the 
business as we tackle the impacts of COVID-19.

COVID-19

The impact of the COVID-19 virus has continued to wreak 
havoc through most business sectors around the world, 
with the economic fall-out now believed to be significantly 
worse than the Global Financial Crisis of 2008/09.

The impact on Arena started in the middle of February 
with the cancellation of several events in Asia and the 
Middle East. However, since the end of March, we have 
experienced the widespread cancellation or postponement 
of almost all of our events worldwide, up to the end  
of September. 

We have, however, been fortunate to have been able  
to assist the efforts of various Governments around 
the world to help deal with the pandemic by way of the 
provision of temporary hospitals, drive through test 
centres and other health facilities. These projects have 
delivered revenues of over £24m after the period end,  
in April and May, but with anticipated event revenue  
losses of over £110m up to the end of 2020, this represents 
an anticipated net loss of revenues of £86m, which is a 
seismic change for the Group, as a whole, this year.

Even, as I write, there is still a tremendous amount  
of uncertainty in the events world and we are still not sure 
if there will be any further cancellation of events beyond 
September - and indeed what the longer-term implications 
are for the event industry. The Group has, of course, 
implemented extensive measures across all Divisions  
to conserve cash including permanent and temporary  

lay-offs, reduced working weeks, partial or full salary 
reductions and unpaid leave. Discretionary expenditure 
has also been cancelled, rent deferrals have been achieved 
on a number of Arena’s leases and capital expenditure 
has been extensively scaled back except for those sales 
contracts already underway and to support necessary 
equipment maintenance or Health & Safety matters.  
As of today, our monthly fixed overheads have been 
reduced by over 40% and will continue at that level for  
as long as the impact of the pandemic continues.

We also continue to work with those customers whose 
events are not scheduled until September or later, with a 
view to making decisions on whether to commence activity 
on these venues in the next few months.

Conclusion

The COVID-19 pandemic has taken all the positives away 
from the solid performance of the Group for the period to 
the end of March 2020. 

Our focus over the last few months has been to implement 
as many measures as possible to lengthen the cash runway 
for the Group and to ensure that as much of the fabric of 
the Group is retained in order to kick start the business, 
as quickly and efficiently as possible, as soon as the 
restrictions on mass gatherings at events have been  
fully lifted.

As a result of this very uncertain environment we are 
therefore unable to give any specific guidance on how 
the pandemic will impact trading to the end of March next 
year, other than to say the impact will be very significant. 
We will, therefore, continue to manage our cost base and 
cash position until such time that normality returns to 
the live event world. To that end there have been signs 
of a tentative recovery in the Asia market and our hope 
is that this recovery will slowly extend to the rest of our 
operations around the world during the coming months.

In conclusion, I would like to thank my fellow Board 
Directors and my colleagues around the world for their 
continued commitment to managing our business through 
these very difficult times. We very much look forward to a 
return to normality, sooner rather than later, recognising 
that the health and safety of everyone, particularly our 
employees, is of course our first priority. 

Greg Lawless
Chief Executive Officer 

2 July 2020

27

“The period to March 2020 has been a time of consolidation for the Group, with no acquisitions in those fifteen months, a focus on delivering operational improvements, particularly in the US and UK Divisions, as well as the expansion of the Group’s base in Saudi Arabia to capitalise on the vast growth potential in temporary event infrastructure requirements in that region.”Annual Report & Accounts FY20Arena Events Group plcOur Financial Results are Summarised Below:

15 months ended 
31 March 2020  
(inc IFRS 16) 
(audited)

12 months ended  
31 March 2020  
(inc IFRS 16) 
(unaudited)

12 months ended  
31 March 2020  
(exc IFRS 16) 
(unaudited)

12 months ended  
31 December 20182  
(exc IFRS 16) 
(audited)

£m

183.2

55.4

30.2%

£m

160.6

50.4

31.4%

£m

160.6

50.4

31.4%

£m

135.0

41.8

31.0%

(42.2)

(33.9)

(38.1)

(29.7)

Revenue

Gross profit

Gross profit %

Operating expenses 

(excluding exceptional 
costs, depreciation, 
amortisation and share 
option charges) 

Adjusted EBITDA1

13.2

16.5

Depreciation  
and amortisation  
(before impairment)

(15.0)

(12.1)

Share option expense

(0.3)

(0.3)

12.3

(8.4)

(0.3)

The Group has changed its accounting 
reference date from 31 December to  
31 March to better match the seasonality  
of the business. In the fifteen-month period 
ended 31 March 2020 the Group delivered 
Adjusted EBITDA of £13.2m and a statutory 
operating loss after exceptional costs  
and share based payment charges of 
£19.6m. Before the impact of IFRS 16 
Adjusted EBITDA for the twelve months 
ended 31 March 2020 was £12.3m (£16.5m 
after IFRS 16), up £0.2m compared to the 
twelve months ended 31 December 2018.

Exceptional costs 
(including goodwill 
impairment)

Acquisition costs

Operating loss

Finance costs

Tax

Loss after tax /  
Net income

Notes:

(17.5)

(17.2)

(17.2)

-

(19.6)

(3.4)

0.1

(22.9)

-

(13.1)

(2.8)

0.1

(15.8)

-

(13.6)

(2.0)

0.1

(15.5)

12.1

(5.7)

(0.2)

(5.4)

(0.8)

-

(1.6)

(0.4)

(2.0)

1.  Adjusted EBITDA is defined as earnings before interest, tax, depreciation, intangible amortisation, exceptional items, share option 

costs and acquisition costs.

2.  2018 figures have not been restated for the impact of IFRS 16 due to the implementation choices made by the group on adoption  

of the new accounting standard.

The Group uses alternative performance measures such as Adjusted EBITDA to allow the users of the financial statements 
to gain a clearer understanding of the underlying performance of the business without the impact of one off non-recurring 
costs of an exceptional nature. 

29

Financial  
Review

Steve Trowbridge
Chief Financial Officer

28

Annual Report & Accounts FY20Arena Events Group plcFinancial Review

Revenue 

Exceptional and Acquisition Costs 

Tax 

Earnings Per Share and Dividend 

The exceptional costs of £17.5m are set out in more detail 
in note 4 to the accounts. These comprise the costs of 
restructuring activities in: the US Arena operation; the UK 
Structures and WDT business units; the Arena Exhibitions 
& Events Services Division in Dubai; and, operations in a 
number of Asian markets. A £16.1m impairment was also 
taken against the carrying value of goodwill on the UK 
business driven by a revised trading outlook, in part due 
to COVID-19. These charges were partially offset by a 
£1.9m insurance recovery relating to the settlement of the 
legacy DOJ case in the US. There were no acquisition costs 
in the period, but a revised view on the level of deferred 
consideration payable on 2018 acquisitions, in the light  
of the outlook driven by COVID-19, gave rise to a £0.9m 
credit from a reduction in provisions.

Finance Expenses 

Finance costs comprise mainly cash interest incurred on 
bank borrowings and finance leases with higher average 
drawings partly driving the year on year increase in cost. 
Other finance costs include the amortisation of debt 
arrangement fees paid in previous periods and the  
imputed interest on the deferred consideration balance 
which is shown at its discounted value on the balance 
sheet, with notional interest accruing at a rate of 10%  
per annum. In addition, with the implementation of IFRS 16 
(see note 17) there is an additional finance interest charge 
of £0.9m relating to the Right of Use asset. 

Revenue in the fifteen-month period to 31 March 2020  
was £183.2m. In the twelve-month period to 31 March 2020 
it was £160.6m, which compares to £135.0m for the twelve 
months to 31 December 2018. Revenue growth was in part 
driven by the full-period effect of the eight acquisitions 
made part way through 2018. Organic growth was driven 
largely by the Middle East & Asia (MEA) Division, where 
new projects were won in Saudi Arabia and Japan.  
By contrast the UK market was affected by weakness in  
the London events market impacting the Well Dressed 
Tables (WDT) business unit, while the US saw a larger 
decline due to fewer “late notice/one-off” projects,  
such as disaster relief assignments.

Gross Margin and Operating Expenses 

For the fifteen-month period ended 31 March 2020, Group 
gross margin was 30.2% reflecting the inclusion of two 
seasonally weaker January to March periods. For the 
twelve months ended 31 March 2020 gross margin was 
31.4% compared to 31.0% for the twelve months ended 31 
December 2018. The improvement in gross margin across 
the periods is largely due to higher proportion of profit 
from the MEA Division alongside an improved margin in the 
UK due to the non-repeat of the 2018 overtrading issues. 

Operating expenses, excluding exceptional and acquisition 
costs, depreciation, amortisation and share option charge, 
were £42.2m in the fifteen-month period to 31 March 2020 
and £38.1m for the twelve-month period ended 31 March 
2020 (excluding the beneficial impact of IFRS 16). This 
compares to £29.7m for the twelve month period ended  
31 December 2020 and was due to the full period impact 
of the acquisitions in 2018, combined with inflationary 
pressures, offset in part by targeted plans to reset the  
cost base across all regions by reassessing headcount  
and consolidating the property portfolio. 

30

The £0.1m tax credit in the fifteen months ended 31 March 
2020 compares to a £0.4m charge in the twelve months 
ended 31 December 2018. The credit results from a £0.2m 
deferred tax movement, but the low underlying corporation 
tax charge is due to a combination of factors, including 
tax free operations in Dubai, no tax payable in the UK and 
no tax charge in the US legacy business due to tax losses 
brought forward. 

The actual earnings per share in the fifteen-month period 
to March 2020 was negative due to the exceptional and 
acquisition costs described above and the inclusion of two 
lossmaking January to March periods being the seasonally 
quieter months. In order to better understand the 
underlying performance of the business, the table below 
sets out an adjusted earnings figure, and an adjusted basic 
earnings per share figure.

Going forward we expect the tax charge to increase 
modestly but remain lower than the standard UK tax rate 
due to factors including the portion of profits generated in 
Dubai, carry forward tax losses in the legacy US business 
and an assumption that the US tax code will continue to 
allow 100% tax deductions for capital expenditure.

An interim dividend of 0.25 pence per share was declared  
in September 2019, but in the light of COVID-19 and the 
need to maximise balance sheet flexibility no final dividend 
has been recommended. This means the total dividend is 
0.25 pence per share for the fifteen-month period ended  
31 March 2020, compared to 1.5 pence for the twelve 
months ended 31 December 2018.

Calculation  
of adjusted  
net income

15 months ended  
31 March 2020  
(audited)

12 months ended  
31 March 2020  
(inc IFRS 16) 
(unaudited)

12 months ended  
31 March 2020  
(exc IFRS 16) 
(unaudited)

12 months ended  
31 December 2018 
(audited)

Loss after tax / net 
income (£m)

Addback: 

Exceptional costs (£m)

Acquisition costs (£m)

Exceptional finance 
costs (amortisation of 
arrangement fees, loan 
note interest) (£m)

Share option charge (£m)

Adjusted earnings (£m)

Average number  
of shares (m) 

Adjusted basic earnings 
per share (pence) 

(22.9)

(15.8)

(15.5)

(2.0)

17.5

-

0.6

0.3

(4.5)

152.5

(3.0)

17.2

-

0.3

0.3

2.0

17.2

-

0.3

0.3

2.3

152.7

152.7

1.3

1.5

5.4

0.8

0.5

0.2

4.9

131.7

3.7

31

Annual Report & Accounts FY20Arena Events Group plcFinancial Review

Acquisitions 

Working Capital  

There were no acquisitions in the fifteen-month period 
ended 31 March 2020. This compares to eight acquisitions 
in the twelve months to 31 December 2018.

Debt and Cash Position 

In a normal year, March typically represents a debt  
high point for the Group as it occurs at the end of the  
loss-making first calendar quarter. Cash at the end  
of March 2020 was £5.8m, giving a net debt position 
of £35.6m (covenant definition, excluding IFRS 16, but 
including £0.9m of finance leases and £0.9m of deferred 
consideration) and an Adjusted EBITDA (pre IFRS 16) to 
net debt ratio of 2.9x. At the end of March 2020, the Group’s 
drawn senior debt facility remained at £34.9m, in line with 
the December 2019 and June 2019 positions, supplemented 
by overdraft and guarantee facilities in the US and Middle 
East. An additional £2m short-term financing facility with 
Lombard Odier Investment Management (LOIM) was 
agreed and announced in November, of which £2m  
was drawn at the end of March 2020. 

On 26 March the Group announced a proposed £9.5m 
equity fundraising (before expenses) by way of placing and 
subscription for new ordinary shares at ten pence per share. 
This announcement was accompanied by the confirmation 
that the Group’s lender, HSBC, would permit the drawdown 
of an additional amount of £4.75m from its existing facilities 
and that LOIM had agreed to extend the repayment of the 
short-term financing facility to 25 March 2021. 

The placing and subscription was approved by 
shareholders on 14 April 2020, with funds received the 
following day. The most recent management accounts 
(June 2020) showed that the Group had a cash balance  
of £23.5m and had not drawn the additional £4.75m HSBC 
facilities, giving net debt of £18.7m (covenant definition).

The Group had total working capital at 31 March 2020  
of £(8.0)m, compared to £(2.5)m at the end of December 
2018. The Group typically operates with a negative or close 
to nil working capital position as a significant proportion  
of customer receipts are invoiced and collected ahead of 
the event date, although this can vary significantly during 
the year due to the seasonality of the business. 

Capital Expenditure 

Total net capital expenditure (additions less proceeds  
from disposals) in the fifteen-month period ended  
31 March 2020 was £15.1m. This level of spend reflects 
continued investment in rental equipment, mainly growth-
related in the Middle East, to support key projects in new 
markets such as Saudi Arabia. In addition, in late 2019  
and early 2020 there was investment in equipment in the 
US, including scaffolding and seating, to support the three 
large golf events (US Open, PGA and Ryder Cup), originally 
scheduled with overlapping build requirements.

Net capital expenditure for the twelve months ended  
31 March 2020 was £12.7m and compares to £10.8m for 
the twelve months ended 31 December 2018. The year on 
year change is reflective of the increased size of the Group 
following the acquisitions made in 2018 and the contract 
wins to be delivered in 2020.

Key Performance Indicators (KPIs)

The Group monitors a number of key performance 
indicators (KPIs) which are reviewed at divisional  
and Board level. The main KPIs reviewed are summarised 
in the table and described in more detail opposite. As the 
fifteen-month period ending 31 March 2020 contains two 
loss-making January to March periods, the fifteen months 
is not deemed a meaningful period over which to assess 
these KPIs. We have therefore presented the data for 
the twelve-month periods ending 31 March 2020 and 31 
December 2018: 

Annual Report & Accounts FY20

KPIs

Adjusted EBITDA (pre-IFRS 16) as a % of revenue

Adjusted Earnings per share (pence)

ROCE %1

Net debt to Adjusted EBITDA (pre-IFRS 16)2

12 months ended  
31 March 2020  
(unaudited)

12 months ended  
31 December 2018  
(audited)

7.7%

1.4

3.8%

2.9x 

9.0% 

3.7 

8.0% 

2.2x 

Notes:

1.  Return on Capital Employed (“ROCE”) is calculated as the ratio of adjusted operating profit (being Adjusted EBITDA less depreciation 
and amortisation) divided by total average capital employed for the year. Capital employed is defined as the net book value of fixed 
assets, intangible assets, goodwill, plus working capital. 

2.  Includes finance leases and deferred consideration which are included in the covenant definition of net debt.

Accounting Standards 

As noted above we implemented IFRS 16 (leases) during 
2019. As a result, leases have been recorded as an asset 
with a corresponding liability on the balance sheet and 
rather than reporting rental payments as an operating 
expense, there is an additional depreciation and interest 
charge. The 2018 results do not include the impact of 
IFRS 16. More detail is given in Note 1 of the Notes to the 
Financial Statements.

Steve Trowbridge
Chief Financial Officer

2 July 2020

Section 172(1) Statement

In accordance with section 172 of the UK Companies Act 
2006, in its decision making the Board considers in good 
faith, the interests of the Group’s employees and other 
stakeholders. The Board understands the importance of 
taking into account the views of all stakeholders through 
open and transparent dialogue and considers the impact 
of the Company’s activities and business practices on 
the communities in which Arena Events operates, the 
environment and the Group’s reputation. In its decision 
making, the Board also considers what is most likely to 
promote the success of the Company for its stakeholders in 
the long term. 

Information about our stakeholders and on how the Board 
has discharged its duties having regard to the provisions 
of the QCA Corporate Governance code is available 
throughout this report and, in particular in the Corporate 
Governance Statement on pages 56-61. Also, in the 
Strategic Report on pages 44-49, information is given in 
the CSR Report of our support for our local communities, 
respect for the environment, and compliance with ethical 
and sustainability policies. More detail on how Arena 
Group manages its principal risks and uncertainties and the 
interaction with key stakeholders is given on pages 35-37, 
while page 70 of the Directors’ Report summarises the 
Group’s approach to employee involvement.

32

33

Arena Events Group plcNon-Financial 
Review

The Directors, in preparing this Strategic 
Report, have sought to comply with s414C 
of the Companies Act 2006 in relation to 
providing relevant non-financial information. 
This Strategic Report has been prepared for 
the Group as a whole and therefore gives 
greater emphasis to those matters which are 
significant to Arena Events Group plc and its 
subsidiaries when viewed as a whole.

Non-Financial Information Statement

The table below references where non-financial 
information is included within the Annual Report:

Information

Reference

The Group’s business model

Page 11

The Group’s strategy

Pages 12-13

The Group’s development, 
performance and position and 
impact of its activity, relating to 
environmental matters, employees, 
social matters, respect for human 
rights and anti-corruption and  
anti-bribery matters

Pages 44 - 49 
and Page 63

Principal risks and uncertainties

Pages 35-37

References to, and additional 
explanations of, amounts included  
in the entity’s annual accounts  

Pages 28-33

Annual Report & Accounts FY20

Principal Risks  
and Uncertainties

Potential business and operational risks 
are regularly reviewed by the Board and 
appropriate procedures put in place to 
monitor and mitigate them. The principal 
risks identified by the Board and the related 
mitigation strategies are set out below. 

Risks

Health & Safety

The installation of temporary structures and 
grandstand seating is complex and may require 
working at height. 

Whilst the Group holds suitable insurance 
coverage, an employee or third-party incident 
relating to the use of Group equipment 
could have a detrimental effect on the future 
reputation and performance of the Group.

Dependence on key individuals / 
management

Arena’s future success is substantially 
dependent on a relatively small number of 
people and the Directors therefore view the 
continued service of certain of its Directors, 
senior management and other key personnel  
as important. 

Mitigation

•  The Group has a stated commitment to, and a reputation for, 

rigorous Health & Safety (H&S) compliance

•  There are nominated H&S managers in each business and 

regular reporting to the regional leadership teams each month

•  Third party advisers and consultants are engaged where 

appropriate to support internal H&S teams

•  Health & Safety performance is reported to the Board of 

Directors each month and reviewed as part of Board meetings, 
with follow-up actions where necessary

•  The Directors are taking steps to ensure that knowledge, skills 

and expertise are shared to avoid the Group being unduly 
dependent on individuals

•  Succession plans are being developed for key individuals and 

these plans are reviewed by the Board at least annually

Equipment failure

•  The Group has a rigorous safety culture to ensure all 

Due to the nature of the business, a 
catastrophic failure of equipment could 
lead to serious injury or loss of life. The 
repercussions of any such incident would 
almost certainly affect the Company’s ability to 
win or retain business in the local geography 
and internationally, across all sectors in which 
Arena operate.

temporary structures and grandstand seating is constructed 
to appropriate standards, with third party sign-off where 
relevant

•  All temporary structures and grandstand seating are designed 
and certified to meet all engineering and safety specifications

•  Continuous training is provided in construction standards, 
safety measures and precautions for construction staff

34

35

Arena Events Group plcPrincipal Risks and Uncertainties

Risks

Mitigation

Risks

Mitigation

Reduction in quality of service could have  
a negative impact on reputation

The strength of the Arena brand and the Group’s 
ability to deliver iconic events on time, every time, is 
fundamental to the Group’s success in winning new 
business. As the Group expands internationally and 
acquires businesses it becomes more challenging to 
ensure a consistent quality of product and service. 

•  To manage this risk the Group develops integration 
plans for any acquired businesses and actively 
promotes the ‘Arena Standard’ to all existing and  
new employees

• 

Intra-company movements of staff is encouraged,  
enabling senior staff to lend their skills & experience  
to more developing Divisions

Market pricing pressure 

•  The Group typically differentiates itself from its 

The event rental industry is highly competitive, and the 
Group regularly comes under pricing pressure from 
competitors. On occasion the Group will therefore 
lose work to a competitor that has a different offering, 
usually priced at a discount to the Arena service.

Pricing pressure can also lead to existing contracts 
being extended at lower than normal levels of pricing, 
to ensure work is not lost to a competitor.

Ability to recruit and retain personnel

As the Group grows it will need to continue hiring 
staff, with a mix of experience in temporary structure 
construction and other related skills both in the field 
and office-based roles. Any future challenges to the 
recruitment or retention process could have an impact 
on the Group’s ability to take on new business or to 
service existing contracts.

In both the UK and US regions there are particular 
challenges to hire, train and retain field-based labour 
at current rates of pay given market conditions. If 
higher rates of pay are required to attract and retain 
employees, this will impact financial performance.

competitors on quality of service and product and does 
not compete purely on price

•  To mitigate the risk of losing customers, the Group 
focuses on securing multi-year contracts with key 
customers for annual events where possible and 
building strong relationships with regular customers 
and event organisers 

•  The Group has put in place appropriate recruitment  
and training programmes in each region to source  
and then train employees

•  Divisions anticipate and allow adequate time for 

recruiting for temporary positions during the busy 
season – ensuring sufficient training in Health & Safety

•  The Group is reviewing market pay rates in each region 
and implementing a skills matrix to allow employees 
to clearly identify the skills required to progress and 
develop their career within the Group

Increasing costs

In addition to payroll and agency labour costs, the 
largest portion of the Group’s project costs are made 
up of items such as transport, plant hire, materials and 
consumables. If these costs increase by more than the 
overall regional RPI, then there is a risk that project 
margins will reduce on long term customer contracts 
where the customer price increase is limited to a 
maximum of RPI. 

•  Each major project delivered under a multi-year 
contract is reviewed each year and opportunities 
identified to reduce costs where possible from more 
efficient use of resources or better procurement

•  For all new contracts a detailed cost budget is 

prepared as part of the bidding process

•  Underlying cost pressures are also discussed with 
customers to ensure transparency and openness

Economic uncertainty

Any economic uncertainty in the regions in which we 
operate can lead to discretionary or one-off events 
and projects to be postponed or cancelled. Whilst such 
contracts make up a relatively small proportion of 
our overall revenue, the loss of such work can have a 
material impact of overall profitability given the fixed 
costs of the Group.

36

•  The Group has a sales and marketing process to 

identify, price and secure projects each year in addition 
to the base of contracted and recurring contracts

•  The pipeline of significant contract bids is reviewed 

regularly

Operating in new territories

As the Group grows it is likely that new contracts will  
be won and delivered in new territories and jurisdictions. 
The pace of growth in 2019 in Saudi Arabia is one  
such example.

•  When working in new territories the Group generally 
identifies a local partner and then works with that 
partner to support the local delivery of product  
and services

•  Once a market becomes more established a local team 

and local advisers are then engaged

Introduction of additional regulation

•  The Group ensures it is aware of relevant  

The Group adheres to all local regulatory codes in each 
region, however, any material change to these rules, 
in particular with regard to Health & Safety (H&S) or 
the application of new H&S standards to the temporary 
event sector could lead to additional costs, not all of 
which can be passed on to the customer, resulting in an 
impact on profitability.

changes in regulations through training and use  
of external advisers

•  Any additional costs incurred as a result of such 
changes are passed on to the customer where 
possible, but for multi-year contracts this may not be 
possible until the contract renewal

Brexit

At the time of writing there still remains uncertainty 
over the framework of the UK’s departure from the EU 
at the end of 2020.

The Group might be impacted by higher duties on UK 
imports into the EU or currencies move adversely.

Controls on the freedom of movement of people may 
impact the availability of European workers in the UK.

COVID-19 (and other socially transmittable 
diseases)

The Group operates in markets based upon supporting 
gatherings at sports and music events, exhibitions, 
private and corporate meetings and other mass 
participation events. A prolonged period of social 
distancing or a reduction in the desire of attendees to 
travel could put the future of such events at risk.

•  The Group’s exposure to European cross border trade 
remains limited and hence a changing structure of 
tariffs is unlikely to have a material impact. In general, 
the Group has both costs and revenues arising in local 
currencies providing a natural hedge

•  The freedom of movement of workers and its impact 
on the availability of suitably qualified staff remains 
an issue. The Group has sought to maintain as much 
flexibility in the employment market as possible, 
identifying key roles and personnel and working to 
retain those individuals where-ever possible

•  The Group continues to engage with all event 

organisers to understand changing requirements  
and recovery plans

•  A number of events have not been cancelled, but 
instead postponed to later in 2020 or into 2021, 
reducing the financial impact. The Group fully  
expects to support these changes, which in some 
instances have been accompanied by extensions to 
multi-year contracts

•  The permanent cessation of such events would  

require the Group to reset its commercial offering  
and reduce its cost base and investment plans to 
maintain necessary levels of cash generation.  
This backdrop may also lead to a reduction in the 
number of competing suppliers

•  The Group’s products also provide additional flexibility 
to those seeking to operate within social distancing 
guidelines by temporarily increasing available areas 
that can be used

37

Annual Report & Accounts FY20Arena Events Group plcRegional 
Highlights
UK & Europe

The focus for the UK in the fifteen-month 
period to 31 March 2020 was to reset 
the business model after a number of 
operational issues in 2018, while still 
delivering the same number of high-profile 
projects. All acquisitions made in 2018 
have now been fully integrated into the 
Division, with ongoing work to optimise the 
operating model and geographic footprint, 
whilst reducing overheads. COVID-19 only 
impacted the region in the final weeks of the 
period, with work commencing to help health 
authorities with temporary medical facilities.

Highlights

People

Major Events

Delivered seating to Japan for the Tokyo  
2020 Olympics

Converted the London Stadium to host the  
Major League Baseball London Series in the 
Summer of 2019

Provided temporary structures and seating for 
the D Day Commemorative event in Portsmouth

Supplied the premium hospitality structure  
and tiered seating for the Masters’ Snooker  
at Alexandra Palace

All this is under the leadership of Chris Morris who joined  
the Arena business as CEO UK & Europe in March 2019.  
New operational leadership was put in place in the St Ives 
base, driving significant process, productivity and  
quality improvements. 

Chris Morris stepped down as CEO with Paul Berger taking 
over a wider remit as CEO of Arena Europe, Middle East  
& Asia (EMEA) from June 2020. 

Arena successfully delivered its 
first major job in Northern Ireland, 
supplying and installing structures, 
seating and furniture at the Open Golf 
at Royal Portrush.

At the end of 2019 we installed 
over twenty ice rinks around the 
UK including new venues such as 
Cathedral Gardens Manchester, 
Warwick Castle and the Royal 
Museums Greenwich.

Once again, we undertook the 
successful delivery of the players’ 
training facilities and hospitality 
venue for the 2019 Nitto ATP Finals.

38

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Annual Report & Accounts FY20Arena Events Group plcAnnual Report & Accounts FY20

Regional 
Highlights
Middle East & Asia

The Middle East & Asia experienced 
exceptionally strong growth in the fifteen-
month period, more than doubling in size. 
TGP in Dubai, bought in late 2018, was fully 
integrated in the Group and helped support 
a major expansion of activity and reach 
into the Saudi Arabia market. The final 
months of 2019 proved to be the busiest 
time ever experienced in the region, with 
Arena delivering solutions across a range 
of sporting, cultural, entertainment and 
exhibition events. COVID-19 began to have 
a major impact in the Asia region early in 
2020 with a raft of event postponements, 
although the Middle East initially only saw  
a limited impact.

Highlights

People

Major Events

Having welcomed 136 new employees from TGP into the 
Arena Group in late 2018, the period saw the two teams 
work closely together delivering several inspirational 
projects across the region. Under Paul Berger’s leadership, 
expansion into Saudi Arabia continued, with a number of 
significant contract wins across the region.

Supplied a number of new events including the 
Dubai Desert Classic and the first Beach Soccer 
Cup in Neom, Saudi Arabia

TGP rebranded as Arena Exhibitions  
& Event Services

Delivered temporary exhibition space for 
ADIPEC, the world’s largest oil and gas show

Continued expansion in Korea, with the CJ Cup 
as the largest project of the year

In under eight weeks Arena built a 
temporary 15,000 seat stadium and a 
3,000 guest VIP hospitality structure 
primarily for the Joshua-Ruiz boxing 
match but also used for the Diriyah 
Tennis and the Saudia Diriyah E-Prix.

In Japan the Group delivered  
a number of temporary hospitality 
structures for the 2019 Rugby  
World Cup.

Arena designed, constructed and 
fully fitted out six temporary high-end 
restaurants for the Riyadh Festival in 
Saudi Arabia.

40

41

Arena Events Group plcAnnual Report & Accounts FY20

Regional 
Highlights
Americas

The Americas region had a tougher fifteen-
month period than the other Arena regions, 
with the non-repeat of a number of short 
notice events such as the Hurricane 
Michael disaster relief work. However, the 
acquisition of Stuart Rentals in September 
2018 gave the region positive momentum 
throughout the period, with an enhanced 
geographical coverage and product range. 
COVID-19 began to impact the region 
towards the end of March 2020, but the 
business refocused to provide significant 
support to medical authorities across the 
country with drive-through testing facilities 
and a major temporary hospital that was built 
in New York in early April.

Highlights

People

Major Events

In the second half of 2019 a wide-ranging cost 
transformation programme was executed in Arena 
Americas to streamline the overall management structure 
and improve efficiency across the national tenting business 
unit. This review has helped reduce the reliance on  
“late-notice/one-off” projects in order to deliver a 
sustained level of profitability moving forward. Just 
after the end of the period, Paul Bryant stepped down 
as Americas CEO after three years leading the region, 
with Jon Tabeling moving from COO to President of 
Arena Americas alongside Michael Berman who remains 
President of Arena Stuart Rentals.

Over $30m of contracts secured or renewed 
that will help ensure significant revenue flow in 
future years including renewal of United States 
Golf Association (USGA) contract for a further 
five years and the Experimental Aircraft Aviation 
(EAA) AirVenture show

Stuart Event Rentals, acquired in 2018 rebranded 
as Arena Stuart Rentals

Delivered significant temporary structures for the 
Super Bowl, Daytona International, the Kentucky 
Derby and the launch of a new Netflix TV series

Consolidated operating assets in the Midwest 
combining Structures, Well Dressed Tables  
and Design/Manufacturing into a new 105,000 
sq.ft state of the art facility with updated 
automation improving operational performance 
and project delivery

Arena Americas was proud to continue 
supporting the Chicago Marathon, 
delivering a range of equipment and 
structures to the event.

The Group delivered temporary 
seating for the first time for the PGA 
Championship at Bethpage in New 
York, alongside a number of other 
major golf events.

Designed and installed a branded 
lounge structure for Uber at the 
United Center in Chicago – the Uber 
Zone allows customers to wait in 
comfort with seating, digital screens, 
charging stations and music.

42

43

Arena Events Group plcCorporate  
Social 
Responsibility
Doing the Right Thing

Arena strives to act in an ethical, safe and 
sustainable way. We take every opportunity 
to limit our environmental impact and 
recognise the relevant social issues relating 
to our activities in each of our Divisions.

People

We strive to ensure that our activities positively benefit 
our stakeholders including our employees, customers, 
suppliers, shareholders and local communities.

Customers, Community and Employees

The health and well-being of our staff, our customers 
and the wider community are of paramount importance. 
Several measures this year have been taken to enhance 
the supportive work environment at Arena, enabling our 
colleagues to develop within the group and fulfil their 
professional and personal goals. A partnership approach 
with key suppliers has been adopted to support their 
people goals and community led initiatives. 

The aim is to make a positive difference to our people,  
the environment and the communities in which we work. 

UK & Europe Initiatives

Following a thorough internal communications audit,  
a business-wide programme to improve communication 
and engagement amongst suppliers, colleagues and 
customers was instigated. New initiatives implemented in 
UK & Europe have delivered significant improvements:

Employee Consultation Committee  
and Town Hall Meetings

Employee consultation forums happen monthly. 
Colleagues are encouraged to share their views and feel 
empowered to make decisions. Town Hall meetings are 
held monthly and a group newsletter is regularly deployed. 
Employees are better informed, consulted with and 
engaged in our business decision making.

New Recognition Schemes

New long service awards and employee of the month 
recognition schemes aligned to our values have been 
implemented. 

Employee Survey

Deployment of a robust employee consultation survey  
has given us a key benchmark on our cultural strengths.  
An action plan is being developed to build on what we  
have learnt to improve future employee engagement.

New Construction Team Support  
Hubs Launched

Our construction teams have been organised into regional 
team hubs with support networks in place. With employees 
situated closer to home and travelling less we have also 
noted reductions in the environmental impact of long  
haul journeys. 

Employee Assistance / Wellness Program

There has been a concerted effort to ensure all staff 
are aware of our various wellness benefits including 
subsidised gym memberships, diagnostic screening, 
weight loss programs and access to life and emotional 
support.

Intra-Group Relocation Opportunities

Several employees have made intra-group relocations 
between the UKE and the MEA and Americas Divisions.

44

45

Annual Report & Accounts FY20Arena Events Group plcAnnual Report & Accounts FY20

professional Tour in the Middle East and North Africa 
region. Four EDGA-registered players, with a confirmed 
World Ranking for Golfers with Disability (WR4GD), a golf 
handicap of 4.4 or less, with an official World Ranking 
position, will be able to apply for one or more invitations 
in three chosen tournaments. The four invitations will be 
offered at the following events – Ras Al Khaimah Open; 
Northern Emirates Open and the Al Ain Classic.

Arena’s title sponsorship of the MENA Tour is testament to 
our commitment to the further development of an industry 
that has been extremely beneficial to us over the years, and 
helps us to ensure the future of the sport by developing 
talent at the grassroots. We have been thrilled by the 
success of the tour and the international media attention 
that is has garnered – in particular, the success of Josh Jill 
and Robin Williams has been fantastic for the Tour and the 
sport in general.

Corporate Social Responsibility

Community Activities 

We strive to ensure that our activities positively benefit 
our stakeholders including our employees, customers, 
suppliers, shareholders and local communities.

Customers, Community and Employees

We are continuously reviewing ways in which we can give 
back to our communities. In the year, many teams from 
across the business took part in activities to raise money 
for a variety of charities and to support local communities. 
Ranging from sponsored Cancer Research Tough Mudder 
obstacle courses and Macmillan bake sales to hosting 
many hospices, youth groups and under-privileged 
children at our ice rink events. Over £185,000 worth of free 
skating tickets were gifted this year in the UK. A key goal 
was to make ice skating accessible to all. Free tickets were 
extended to the NHS, Police and Fire Service in recognition 
of their outstanding contributions to the community. 

Arena UK were very proud to collaborate with the Stephen 
Lawrence Charitable Trust this year. We partnered with 
long standing client The London Marathon in supporting 
their young architect competition to design the Mile-18 
Marker at the London Marathon. Providing construction 
and design consultancy, a panel judge and producing and 
building the winning design on Marathon day. 

Americas Initiatives

Community Response to Disasters 

In support of the communities affected by the California 
wildfires last year, Arena Americas donated shelter  
tents for gathering spaces for first responders and 
counselling services for the residents who lost their  
homes and possessions. 

Furnishings were donated for San Jose Ship Kits (SJ Ship 
Kits), a group that assembles wellness supply kits. SJ Ship 
Kits provides medical, nutritional, and emotional support 
for the Santa Clara County community. The organisation 
produces FDA approved hand sanitizer that is distributed to 
local hospitals, along with wellness supply kits for families 
affected by California’s Shelter-In-Place mandate. The 
wellness kits contain non-perishable food, toilet paper, 
paper towels, soap, and items for families with young 
children, such as puzzles, games, and colouring books.  

SJ Ship Kits targets families in need with children aged  
six to twelve and hourly wage earners. This year Arena 
have donated over 3,000 gallons of hand sanitizer to 
first responders and over 5,000 wellness kits to families 
in need. Cori Lambert, an Arena employee, has been 
assembling kits one day a week for the entire time the 
Shelter has been in place.

Hunger Prevention in the Community 

The Hunger Task Force works to prevent hunger and 
malnutrition by providing people in need with adequate 
food throughout the year. Our team had a goal to raise 
5,000 lbs of food. We are happy to report we were able to 
donate 7,500 lbs of food! 

Fighting Cancer Together 

A cause close to our hearts, we have continued to deliver 
many initiatives supporting cancer charities. Our team 
in Wisconsin hosted a chilli cook off to support Cynthia’s 
Breast Cancer Giving Circle during October’s Breast  
Cancer Awareness month. Cynthia’s Giving Circle unites 
with cancer patients/survivors and assists with living  
and medical expenses. Ten Arena employees provided 
their best batch of chilli to compete for the Arena Chilli 
Cook Off award. Their efforts help raise $500 for Cynthia’s 
Giving Circle. 

We continue to support the Iron Pigs Against Paediatric 
Cancer Annual Ride and the Relay for Life fundraising event 
for the American Cancer Society.

Gifting Equipment and Toys

Across the Americas, we partnered with Salvation Army 
for their Giving Tree and Toy Shop event supporting 
families in need during the Holiday Season. The Giving 
Tree and Toy Shop served 306 families and 822 children 
received toys. Arena employees donated over 100 gifts  
for children of all ages.

In Florida, Arena Americas proudly donates tents and 
equipment to the Blood Drives, many times a year, at the 
Daytona International Speedway in Florida.

We are passionate about giving back and continue to think 
of new ways we can support our local communities.

Corporate Sponsorship

Arena and Golf

The Arena Group has been heavily involved in golf globally. 
Over the years we have been proud to deliver structures 
for a host of major international tournaments including the 
President’s Cup, the Ryder Cup, the U.S Open, The Open 
Championship, BMW PGA Championship, CJ Cup, Maybank 
Championship, CIMB Classic, and the Hong Kong Open to 
name a few.

Arena has been an integral part of the growth of golf  
in the Middle East, having provided infrastructure to 
almost every big tournament since their inception.  
Golf forms a major part of our portfolio regionally 
including, the HSBC Abu Dhabi Golf Championships, 
Omega Dubai Desert Classic, Omega Dubai Moonlight 
Classic, the Saudi International and the newly launched 
Saudi Ladies International.

Title Sponsorship of the MENA Tour 

Founded in 2011, the MENA Tour is the leading Professional 
& Amateur development golf tour based in the Middle East, 
created under the auspices of the Shaikh Maktoum Golf 
Foundation to develop and grow the game in the Middle 
East and North Africa region. The tour is officially now 
recognised as the number one feeder tour in the region. 

MENA Tour by Arena is one of the fastest-growing golf 
tours in the world and since its inception, there has been 
an unprecedented response within the golf industry, 
with unlimited potential to promote golf and increase 
participation throughout the region. The Tour is now 
focused on streamlining its growth with an increased  
focus on hosting a premier series of tournaments 
throughout the MENA region.

The MENA Tour is the only tour in the region which offers 
players the opportunity to earn Official Golf World Ranking 
points, having obtained ‘Eligible Golf Tour’ status. It is also 
the only tour in the history of the OGWR to have had an Arab 
player earn both OWGR and Olympic World Ranking points.

Most recently, the Tour has again made history by joining 
forces with the European Disabled Golf Association 
(EDGA). With an aim to embrace inclusivity in golf, the 
agreement will help provide opportunities for four golfers 
with a disability to compete in the only officially recognized 

46

47

Arena Events Group plcSafety 
Management

Providing a safe environment for employees, 
customers, suppliers and visitors is of 
paramount importance to the Arena Group. 
We strive always to develop new practices 
across the Company which will engage our 
employees’ commitment to maintaining our 
historically safe practices, whether that be 
on the warehouse floor, in our storage yards, 
out on sites, or in our offices.

UK & Europe

Americas

Increased site inspections along with deeper analysis 
of near miss reporting which improved the safety 
performance considerably versus prior year. OSHA 
recordable incidents were down year over year by 15%. 
The fall protection program was overhauled and Workers 
Compensation costs at their lowest for the last five years, 
positively indicating less accidents.

Middle East & Asia 

The MEA structures are often strength tested by adverse 
weather conditions. The Rugby World Cup in Japan is 
one example, this was a six-month project build, it was 
exceptional with zero incidents. Japan encountered 
typhoon Hagibis during the event, which was the strongest 
recorded storm to hit Japan in decades, our temporary 
structures were undamaged and the 4,000 sqm venue was 
open for hospitality the following day.

The CJ Cup, for the PGA Tour on Jeju Island, South Korea 
was also hit by three typhoons during the project and  
again our temporary structures were resilient to the 
extreme weather conditions with no adverse impact  
on the event. We endeavour to continue this track record  
of resilient installations.

2019 saw the recruitment of a senior management level 
Safety Leader within the UK & Europe region. Alex Spinks 
has improved reporting, changed behaviours and is 
creating a positive safety culture. Supported by divisional 
subject matter experts’ robust systems and clear operating 
standards, Arena have increased the organisational 
competence and will improve safety performance as  
a result. 2019 saw collaboration between Arena UK & 
Europe and many of its clients to raise the safety standards 
of the events industry in line with the expectation of CDM 
regs 2015. This collaborative approach has built up strong 
relationships between the workforce, the client and the 
leadership team.

Focus on safety has always been a key performance  
metric within Arena with a target of zero accidents on an 
annual basis. Targeted data and metrics are being used 
across all Divisions; Managing Directors are provided  
with benchmark figures on a monthly basis allowing  
them to monitor changes through initiatives they  
have implemented. 

Arena UK have created a bespoke system for employees  
to raise concerns and report incidents. This works from  
a smart phone link and ensures incidents are investigated 
and appropriate actions are implemented in a timely manner. 

Alcohol and drug testing have been launched 
companywide to ensure the safety of our employees. 
Support with addiction is offered to anyone declaring 
alcohol or substance dependency.

2020 will see a further rollout of bespoke training  
to increase competence around proactive and  
reactive safety measures. Risk assessment and event 
investigation will be the prime focus. These are the 
foundations on which leaders and managers across  
Arena can build to improve performance, reduce  
accidents and improve culture. 

Environment  
and Sustainability

Limiting or offsetting the effect on our 
surroundings and operating in a sustainable 
manner by minimising our impact on the 
environment and our neighbours is at the 
forefront of our strategy. 

Our business is sustainable, the fact we rent and re-use our 
equipment rather than provide single use buildings is great 
for the environment. The Group is committed to becoming 
a market leader for sustainable delivery. The senior 
executive team meet regularly to oversee the progress  
of the business against its sustainability goals:

We are working to benchmark the current areas of strength 
and opportunity, to undertake measurement of carbon 
footprint, and to set clear KPIs for each of the focus areas 
to track progress. 

In the year the Group made progress in several areas:

1.  Reduction of energy use and reducing our CO2 footprint
2.  Minimising waste and maximising re-use

3.  Plastic reduction. Using sustainably sourced products 

and packaging at our live events

1.  Reduction of Energy Use and 
Reducing our CO2 Footprint

2.  Minimising Waste and 
Maximising Re-Use

3. Plastic Reduction and Recycling

•  Arena UK have invested in a UK 
tree planting initiative to offset 
transportation carbon emissions at 
our ice rink events. Customers each 
received a carbon neutral certificate 
highlighting the achievement

•  A depot consolidation and asset 

relocation project were delivered  
in UK and the Americas resulting  
in a significant reduction in energy  
and transport use

•  Where possible we now use LED  
lights on all our sites to reduce 
energy consumption

•  We continue to look at new 
opportunities to reduce our 
impact through energy usage and 
transport costs

•  There is a continuous 

•  Arena’s Ice event catering and the 

process to reduce waste. 
Our kit is fully recyclable, 
we continue to look 
at new opportunities 
to reduce our impact 
through energy usage and 
transport costs. Arena 
Americas have introduced 
a new modular rail and 
stair system, eliminating 
wood usage and waste

Hong Kong Sevens event catering are 
plastic free. 100% of our packaging is 
reusable and recyclable

•  Arena partnered with Cancer 

Research UK to provide water towers 
at several Race for Life events this 
year to avoid thousands of plastic 
water bottles being used at the events

•  A two-year contract has been 

signed with Cup Club an innovative 
returnable packaging service 
for drinks in the UK, they offer a 
tailored end-to-end service helping 
to eliminate single-use plastic 
packaging. Arena provide logistics 
and operational expertise in the 
catering equipment hire industry  
to Cup Club 

•  A recycling initiative in the UK ensures 
that aluminium and steel components 
are regularly collected and recycled

•  Arena has been able to increase 

the MENA Golf Tour’s sustainability 
with a ‘No single-use plastic bottles’ 
policy, and by providing stainless 
steel bottles to each of the players

48

49

Annual Report & Accounts FY20Arena Events Group plcGovernance

Board of Directors 

Regional Leadership Team 

Corporate Governance Statement FY20  

Audit Committee Report FY20 

Remuneration Committee Report FY20  

Directors’ Report FY20 

Directors’ Responsibilities Statement 

52

55

56

62

64

68

72

Claire Bastin
Head of Events,  
Royal Museums Greenwich 
The Queen’s House Ice Rink

50

51

“Arena’s outstanding service can be compared to a world class speed skater.  From conception through  to build, in six short weeks,  Arena launched the Queen’s House ice rink.”Annual Report & Accounts FY20Arena Events Group plcBoard of Directors

Ken Hanna
Chairman

Ian Metcalfe
Non-Executive Director

Henry Turcan
Non-Executive Director

Ken was appointed Chairman of the 
Board in July 2017 and is Chair of the 
Audit Committee.

Ken brings international financial and 
leadership experience from his role as 
the Chairman of Aggreko plc, which he 
has held since 2012.

Ken is also Chairman of RMD 
Kwikform, a privately-owned 
engineering services company. Until 
2009, Ken spent five years as Chief 
Financial Officer of Cadbury Plc. 
He has also held positions as Chair 
of Inchcape plc, Operating Partner 
for Compass Partners, Group Chief 
Executive at Dalgety Plc, Group 
Finance Director of United Distillers 
Plc and Group Finance Director of 
Avis Europe Plc and is a Fellow of the 
Institute of Chartered Accountants in 
England & Wales.

Henry was appointed Non-Executive 
Director of the Group in June 2020.

Henry has worked in financial  
services since 1996, with a focus  
on equity capital markets. Having 
spent the majority of his career 
advising growth companies within 
investment banking, he joined the 
Volantis team at Henderson Global 
Investors in 2015, which subsequently 
transferred to Lombard Odier 
Investment Management in 2017 
becoming known as 1798 Volantis. 
Henry graduated with an MA (Hons) 
in Modern Languages from Edinburgh 
University and is a Member of the 
Securities Institute.

Henry is a representative of the 
funds managed or sub-advised by 
Lombard Odier Investments Manager 
group entities, collectively one of the 
Group’s largest shareholders.

Ian was appointed Non-Executive 
Director of the Group in July 2017, 
and is Chairman of the Remuneration 
Committee.

Ian brings significant experience 
with sporting organisations to the 
Board. He is currently Chairman of 
Commonwealth Games England 
and a Non-Executive Director on 
the Board of the Birmingham 2022 
Commonwealth Games organising 
committee. He has previously held 
roles on the Boards of the Rugby 
Football Union and ER 2015 Limited, 
the organising committee of the 2015 
Rugby World Cup held in England.

Outside the world of sport,  
Ian is Chairman of Mercia Asset 
Management Plc and Chairman  
of its Remuneration Committee.  
He is also a Non-Executive Director  
of the UK headquartered global  
waste management group TRRG 
Holdings Limited, a Dutch/Spanish 
joint venture.

Ian is a qualified solicitor, having 
retired as Managing Partner of 
International law firm Wragge & Co in  
April 2014 after eight years in post. 
Prior to managing the business, Ian 
was a corporate partner at the firm  
for fourteen years. Ian has an MA in 
Law from Cambridge University.

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53

Annual Report & Accounts FY20Arena Events Group plcBoard of Directors

Regional Leadership Team

Greg Lawless
Chief Executive Officer

Steve Trowbridge
Chief Financial Officer

Greg became CEO of Arena Group in 
2011, following the acquisition of Arena 
Structures and Seating in 2007.

Greg joined Davy Stockbrokers in 1987 
and was a Director of Davy Corporate 
Finance until 1992. In 1993 he joined 
Allegro Limited, an Irish distribution 
business, and was part of the senior 
executive team that carried out a buy-
out of the business later that year. 
He left the business in 2000 shortly 
after the business was sold. He held 
a number of posts during 2000-2004, 
mainly on a consultancy basis and 
he acquired his first business in the 
event rental sector in 2004 called 
Hireall along with his former Allegro 
business partner.

Greg qualified as an accountant with 
Deloitte in 1984 and is a member of 
the Institute of Chartered Accountants 
in Ireland.

Steve joined Arena as CFO in 
September 2019 and was appointed 
to the Board in October 2019. In his 
role, Steve oversees all financial 
matters including reporting, risk 
management, insurance, banking, 
acquisitions and fundraising.

Steve has held executive roles 
in a number of public and private 
businesses, most recently with Evans 
Cycles where he was CFO from August 
2016 and then became CEO upon its 
sale to Sports Direct International in 
2018. Prior to his role at Evans, Steve 
was at HSS Hire Group plc for over 
seven years and was CFO from 2014. 
Steve has also held senior finance 
roles at Thomson Reuters plc and was 
an equity analyst at Société Generale 
(SG Securities).

Steve qualified as a Chartered 
Accountant at Ernst & Young, is a 
Fellow of the Institute of Chartered 
Accountants in England & Wales and 
has an MA from Oxford University.

Paul Berger
Arena Europe, Middle East  
& Asia CEO

Paul was appointed CEO of Arena 
Middle East & Asia in 2009 and Arena 
EMEA CEO in June 2020. Paul is 
responsible for Arena’s operations in 
the region which encompasses the 
UK, Europe, UAE, Malaysia, Hong 
Kong, Japan, and South Korea.

Paul brings a long history of working 
in events and a strong knowledge 
of the Middle East, having moved 
to Dubai in 1993 with BBDO (part of 
OMNICOM Group), working as an 
account Director for global brands 
such as Pepsi, Emirates and General 
Motors. In 2004 Paul set up his own 
sports marketing business, focusing 
on F1 and other motor sports. In 2008 
he became a Director of Harlequin 
Marquees, becoming the CEO and a 
shareholder a year later, which was 
then acquired by Arena Group and 
became part of Arena Middle East  
& Asia.

Michael Berman
President – Arena Stuart Rentals

Jon Tabeling
President – Arena Americas

From 2003, Michael grew The Stuart 
Rental Company with his business 
partner, initiating a regional roll-up 
of six existing party rental companies 
in the San Francisco Bay area of 
California. He served as CEO of the 
company and helped build it into one 
of the top 25 event rental companies 
in the US until it was acquired by 
the Arena Group in 2018, when he 
assumed the role of President,  
Stuart Rentals.

Prior to Stuart Rentals, Michael was 
a manager with KPMG Consulting’s 
Technology Strategy management 
consulting group, where he supervised 
and staffed projects for companies 
including Chevron, Boeing, Verizon, 
Brocade and Microsoft. Michael 
practiced law in Philadelphia from 
1994 to 1998 before obtaining his MBA 
from the University of Chicago.

Jon was appointed President,  
Arena Americas in May 2020, having 
been Chief Operating Officer since 
2015 and previously VP Operations  
for the Division.

Jon has over 22 years of special 
events experience having originally 
joined Arena’s predecessor company 
in 2009. He has managed Arena’s 
military Division, served as the North 
East Structures General Manager 
and pioneered Arena Americas’ entry 
into major golf events. From 2006 to 
2009 Jon was a senior manager at 
Oaks Development and previously 
held senior roles at United Rentals 
based in North Carolina managing the 
Special Events Division and overseeing 
broadcast power projects such as 
Super Bowls, The Masters and PGA 
Championships. Earlier in his career 
Jon was Marketing Manager Tours  
& Events at Warner Avalon, working 
with major international brands.

54

55

Annual Report & Accounts FY20Arena Events Group plcCorporate Governance 
Statement FY20

Chairman’s Introduction

The Board recognises the importance of 
good Corporate Governance and continues to 
follow the QCA Corporate Governance Code 
(QCA Code). We believe that Arena Group’s 
corporate values of integrity, teamwork and 
excellence provide a good foundation to 
uphold effective Corporate Governance and 
deliver long term shareholder value.

A robust Corporate Governance framework 
is integral to the effectiveness of the Board. 
The Board believes that it complies with 
all of the principles of the QCA Code, in a 
manner consistent and proportionate to the 
size, risks and complexity of the Group’s 
operations; and as described in more detail 
below. This is our third annual report as an 
AIM-listed Group.

Composition of the Board

The Board, which is headed by the Chairman, comprises 
five Directors of which two are Executives and three 
Non-Executives, reflecting a blend of different experience 
and backgrounds. The skills and experience of the Board 
are set out in their biographical details in the Board 
of Directors section and on the Group website. The 
experience and knowledge of each of the Directors gives 
them the ability to constructively challenge strategy 
and to scrutinise performance. The Board considers 
two of the three Non-Executive Directors, Ken Hanna 
and Ian Metcalfe, to be independent. The third Non-
Executive Director, Henry Turcan, as the representative 
of a significant shareholder is not considered to be 
independent. Details of the Directors’ remuneration  
is set out in the Remuneration Committee report.

How the Board Operates

The role of the Board is to provide leadership to the  
Group and to ensure the obligations of being a public 
company are met. The Board meets regularly to 
collectively review, formulate and approve the  
Group’s strategy, budgets and corporate actions  
and to oversee the Group’s progress towards its  
goals with due consideration of risk and the resources  
available. The Board is also responsible for ensuring  
that a framework of effective controls are in place.

The Board receives a Board pack each month which 
includes the Group’s internal management accounts, a 
regional performance analysis including a Health & Safety 
summary and a report from the CEO and CFO. The Board 
aims to meet a minimum of six times per year.

The core activities of the Board and its Committees are 
covered in scheduled meetings held during the year. 
Additional ad hoc meetings are also held to consider and 
decide matters outside scheduled meetings. The Non-
Executive Directors are encouraged to communicate 
directly with Executive Directors and senior management 
between formal Board meetings. If a Director is unable to 
attend a meeting because of exceptional circumstances, 
they still receive the papers in advance of the meeting and 
have the opportunity to discuss with the relevant Chair or 
the Company Secretary any matters on the agenda which 
they wish to raise. Feedback is provided to the Director on 
the decisions taken at the meeting. All Directors holding 
office at the time attended the Annual General Meeting 
held on 22 May 2019. Two of the Board meetings were 
held at regional locations (Arena MEA in Dubai and Arena 
UKE in St Ives, Cambridgeshire) to enhance the Board’s 
understanding of trading opportunities and challenges.

56

57

Annual Report & Accounts FY20Arena Events Group plcCorporate Governance Statement FY20

Corporate Culture

Internal Controls and Risk Management

The Chairman is responsible for ensuring the effectiveness 
of the Board and setting its agenda. The Company 
Secretary (CFO) compiles the Board and Committee papers 
which are circulated to the Directors prior to meetings. The 
Company Secretary prepares minutes of each meeting and 
every Director is aware of the right to have any concerns 
minuted and to seek independent advice at the Group’s 
expense where appropriate. The primary matters reviewed 
by the Board during the period are as set out below;

•  The Audit Committee is chaired by Ken Hanna, who is 
a Chartered Accountant, and includes Ian Metcalfe. 
The Audit Committee is responsible for monitoring the 
integrity of the Group’s financial statements, reviewing 
significant financial reporting issues and monitoring 
the quality of internal controls and risk management. 
The Committee meets at least twice each year, inviting 
the external auditors to attend as necessary

•  The Remuneration Committee is chaired by Ian Metcalfe 

and also includes Ken Hanna. The Remuneration 
Committee reviews the performance of the Executive 
Directors and makes recommendations to the Board 
on matters relating to their remuneration and terms of 
service. The Committee meets at least twice each year

The Directors’ attendance at the Board and Committee 
meetings held during the fifteen months ended 31 March 
2020 is set out below. The above average number  
of meetings was driven by procedural matters relating 
to the changes in senior management during the period, 
alongside discussions relating to corporate finance 
activities such the additional debt financing and March 
2020 share placing.

•  Health & Safety matters

•  Strategy and annual budget

•  Regional trading performance

•  Board membership and delegation of authority

•  Remuneration and employment benefits  

for senior management

•  Corporate statutory reporting

•  Cash flow management, debt facilities and  

covenant compliance

•  Share capital and dividends

•  Corporate governance, internal controls and  

risk management

Board Committees

The Board is supported by the Audit and Remuneration 
Committees, details of which are set out below. Each 
Committee has written terms of reference setting out its 
duties, authority and reporting responsibilities. The Group 
does not have a Nomination Committee as those duties that 
would be undertaken by such a committee are handled by 
the Board.

Director

Role

Board 
meetings

Audit Committee 
meetings

Remuneration 
Committee meetings

Ken Hanna

Non-Executive Chairman

20/23

Ian Metcalfe

Non-Executive Director

20/23

Greg Lawless

Steve Trowbridge1

Piers Wilson2

CEO

CFO

CFO

21/23

16/23

6/23

2/2

2/2

2/2

1/2

1/2

6/6

6/6

2/6

-

2/6

Notes:

1.  Steve Trowbridge was appointed as a Director on 15 October 2019

2.  Piers Wilson resigned as a Director on 15 October 2019

The Group upholds a corporate philosophy which 
comprises of a Vision, Mission, Values, and Arena 
Standard. The Group’s Vision is to become the “leading, 
most respected, integrated event solutions business in the 
world” and its Mission is to “Deliver the Arena Standard to 
the World.”

Further information on our corporate culture is set out 
in the Vision, Mission and Values section of this  Annual 
Report on Pages 10 - 11.

Election of Directors

All Directors of the Group will offer themselves for  
re-election at the Annual General Meeting. Descriptions of 
Directors’ relevant experience, skills and qualities are set 
out in the Board of Directors section of this report.

Board Effectiveness and Development

The Chairman currently assesses the performance of the 
Board on an informal continual basis taking into account 
the contribution each Director makes to the business. 
Directors are also encouraged to provide feedback on 
all areas of the Board efficacy, having due regard to 
the balance of skills, experience, independence and 
knowledge contributed by members of the Board.

The Board has not undertaken a formal evaluation of its 
effectiveness during the year, however, such an evaluation 
will be considered, including the composition of the Board, 
during FY21.

The Board considers and reviews the requirement for 
continued professional development. The Group’s 
regulatory adviser, Nomad and other external advisers 
serve to strengthen this development by providing 
guidance and updates as required.

The Board and senior management from time  
to time seek advice on significant matters from external 
advisers. These advisers include, amongst others, the 
Group’s nominated adviser and broker, public relations 
adviser, external auditors and legal advisers.

The Board has ultimate responsibility for the Group’s 
system of internal control and for reviewing its 
effectiveness. However, any such system of internal 
control can provide only reasonable, but not absolute, 
assurance against material misstatement or loss.  
The Board considers that the internal controls and 
procedures in place are appropriate for the current size, 
complexity and risk profile of the Group.

The principal elements of the Group’s internal control 
system include:

•  A detailed annual budget is prepared including an 

integrated profit and loss, balance sheet and cash flow. 
The budget is approved by the Board

•  Financial and operational performance against the 
budget is prepared and reviewed by the Board on a 
monthly basis

•  The Group has developed a set of Minimum Control 

Standards and each Division’s controls and procedures 
are reviewed by the Group on an annual basis

•  Each Division has appointed a H&S (Health & Safety) 
manager and their matters are reviewed monthly by  
the Board

•  Material contracts are assessed by the Executive 

Directors and approved by the Board before they are 
entered into

•  Board approval is required for key matters such  
as any business acquisitions, material capital 
expenditure, property transactions and amendments  
to banking facilities

•  A post acquisition review is performed on all acquisitions

Further description of how the Board identifies, assesses 
and manages risk is set out in the Principal Risks and 
Uncertainties (Pages 35 - 37).

Directors’ Conflicts of Interest

Any related party transactions are noted in the Group’s 
financial report. The Group adheres to MAR regulations 
and the AIM Rule of Directors’ Dealings.

External Appointments

Time Commitments

The Board may authorise Executive Directors to take Non-
Executive positions in other companies and organisations, 
provided the time commitment does not conflict with 
the Director’s duties to the Group. The acceptance of 
appointment to such positions is subject to the approval  
of the Chairman.

All Directors recognise the need to commit sufficient time 
to fulfil their role. This requirement is included in their 
letters of appointment. The Board is satisfied that the 
Chairman and Non Executive Directors are able to devote 
sufficient time to the Group’s business.

58

59

Annual Report & Accounts FY20Arena Events Group plcAnti-Bribery Policy

Private Shareholders

Annual Report & Accounts FY20

The Group website is the primary resource for recent 
updates and information on the Group for private investors. 
The AGM serves as the main forum for dialogue with 
private investors. The Board attends the AGM and answers 
any questions posed by attendees.

Institutional Shareholders

The Directors place importance on building a relationship 
with the Group’s institutional investors. These relations are 
managed primarily by the Group’s broker, financial PR firm 
and CEO. The Group communicates with all shareholders 
through the Annual Report & Accounts, the AGM, the interim 
accounts and RNS statements as required under the AIM 
rules. In addition, the CEO and CFO make presentations 
to institutional shareholders and analysts twice each year 
following the release of the full-year and half-year results.

Annual General Meeting (AGM)

The Annual General meeting of the Group will be held on  
1 September 2020. The Notice of Annual General Meeting 
and the resolutions to be put to the meeting are included  
in the Notice of AGM accompanying this Annual Report.

Ken Hanna
Chairman

2 July 2020

The Group enforces an anti-bribery policy across all  
of its Divisions. This is reviewed on an annual basis  
by the Audit Committee.

Relations with Stakeholders

The Group engages with its various stakeholder groups on 
a regular basis to make sure their needs are being served. 
Feedback from all stakeholders in the business allows 
the Board to monitor its corporate culture, ethical values 
and behaviours, ensuring that they are consistent with the 
Group’s business model.

Employees

Each Division carries out periodic employee surveys  
to get feedback and identify areas that need improvement. 
The Group continues to focus on internal communication 
with regular employee updates by e-mail and local town-
hall events monthly.

Customers

We strive to continually improve the quality of our service 
for our customers, achieving this through our dedication 
to the Arena Standard. The Group places significant 
importance on maintaining long term relationships with its 
customers and this is a key strategy for the Group.

Suppliers

Each Division takes responsibility for their supplier 
relationships, ensuring they comply with the Group 
policies. We aim to maintain long term relationships  
with our key suppliers.

Relations with Shareholders

The Group is committed to engaging with and listening to 
its shareholders, ensuring that there is transparency and 
understanding of the Group’s strategy, business model, 
and performance. The Group does this through investor 
roadshows, individual meetings and regular reporting. 
The Group maintains an investor section on its corporate 
website with up to date information for its shareholders, 
including financial reports, shareholder documents, 
corporate policies and Group announcements.

60

61

Arena Events Group plcAudit  
Committee  
Report FY20

I am pleased to present the Audit Committee 
report for the fifteen-month period ended 
31 March 2020. The Audit Committee is 
primarily responsible for the integrity of 
the financial statements and ensuring that 
the financial performance of the Group is 
properly reported and reviewed. Its role 
also includes reviewing internal control 
and risk management systems, reviewing 
key accounting policies and advising on the 
appointment of external auditors. 

Members of the Audit Committee

The Committee consists of two independent Non-Executive 
Directors, Ken Hanna (as Chair) and Ian Metcalfe, whose 
details and qualifications are set out on Page 52. The Group 
CEO, CFO and the external auditor (Deloitte LLP) also 
attend committee meetings by invitation. There have been 
no changes to the composition of the Committee during the 
year and the Board believes that the Committee members 
have the required skills, qualifications and experience to 
properly discharge their duties. The Terms of Reference for 
the Committee are available from the Group’s registered 
office. The Committee met twice in the period, at which 
both members were present.

Duties

Role of the External Auditor

Risk Management and Internal Controls

Annual Report and Accounts

Annual Report & Accounts FY20

Having taken all the matters considered by the Committee 
and brought to the attention of the Board during the year 
into account, we are satisfied that the annual report 
and accounts, taken as a whole, is fair, balanced and 
understandable.

The Board believes that the disclosures set out in the 
Annual Report provide the information necessary for 
shareholders to fairly assess the company’s position  
and performance, business model and strategy.

Ken Hanna
Chairman

2 July 2020

As described in the corporate governance report,  
the Group has established a framework of internal  
control systems, policies and procedures. The Audit 
Committee is responsible for reviewing the risk 
management and internal control framework and  
ensuring that it operates effectively. The Committee  
is satisfied that the internal control systems in place  
are currently operating effectively.

Whistle Blowing

The Group has in place a whistleblowing policy which 
sets out the formal process by which an employee of the 
Group may, in confidence, raise concerns about possible 
improprieties in financial reporting or other matters. 
Whistleblowing is a standing item on the Committee’s 
agenda. The Committee is comfortable that the current 
policy is operating effectively.

Anti-Bribery

The Group has in place an anti-bribery and corruption 
policy which sets out its zero-tolerance position and 
provides information and guidance to those working for 
the Group on how to recognise and deal with bribery and 
corruption issues. The Committee is comfortable that the 
current policy is operating effectively.

The Audit Committee monitors the relationship with the 
external auditor, Deloitte LLP, to ensure that auditor 
independence and objectivity are maintained. Deloitte LLP 
were appointed in 2013, following an audit tender process; 
and Jonathan Dodworth the current Audit Partner has held 
this role since the 2016 audit. The Committee will keep 
under review the need for an external audit tender.

Having reviewed the auditor’s independence and 
performance, the Audit Committee recommends that 
Deloitte LLP be reappointed as the Group’s auditor at  
the next AGM.

Provision of Non-Audit Work by the  
External Auditor

The Committee monitors the provision of non-audit 
services by the external auditor, however, no formal  
policy exists. The breakdown of fees between audit and 
non-audit services is provided in Note 4 of the Group’s 
financial statements.

As noted in the 2018 report and accounts, the provision of 
tax compliance and related tax advisory work was moved 
to Smith & Williamson in 2018 with the FY18 tax returns 
being the first completed under this new relationship.

Audit Process

The external auditor prepares an audit plan that sets  
out the scope of the audit, key areas to be targeted, audit 
materiality and the audit timetable. This plan is reviewed 
and agreed in advance by the Audit Committee. Following 
the audit, the auditor presented its findings to the Audit 
Committee for discussion. significant issues considered 
this year, included revenue recognition, the valuation  
of goodwill, disclosures and judgments required in the 
light of the COVID-19 pandemic and IFRS 16 accounting. 
No major areas of concern were highlighted by the auditor 
during the period.

The main items of business considered by the Audit 
Committee include:

Internal Audit

•  Review of the financial statements and Annual Report

•  Review of the audit plan

•  Consideration of key audit matters and how  

they are addressed

•  Review of suitability of the external auditor

•  Consideration of the external audit report

•  Going concern and viability statement review

•  Review of the risk management and internal  

control systems

•  Meeting with the external auditor

62

At present, the Group does not have a formal independent 
internal audit function. However, a set of minimum control 
and reporting standards have been formally documented 
and distributed to each business to confirm compliance. 
These standards and compliance with them are regularly 
reviewed by a member of the Group finance team. The 
Committee believes that this allows management  
to derive sufficient assurance as to the adequacy  
and effectiveness of internal controls and risk 
management procedures.

63

Arena Events Group plcRemuneration 
Committee  
Report FY20

Arena Events Group plc is listed on the 
Alternative Investment Market (AIM) and 
is not required to prepare a Directors’ 
remuneration report. The following 
disclosures are prepared on a voluntary basis.

Membership of the Remuneration Committee

The Remuneration Committee is chaired by Ian Metcalfe 
and also includes Ken Hanna. The Terms of Reference for 
the Committee are available from the Group’s registered 
office. The Committee met six times in the period at which 
both members were present. The increased level of 
meetings year on year resulted, in part, from a change in 
Executive Director during the period.

The Remuneration Committee reviews the performance of 
the Executive Directors and makes recommendations to the 
Board on matters relating to remuneration, terms of service, 
granting of share options and other equity incentives.

Remuneration Policy

The Directors remuneration packages are designed to 
attract, retain and motivate Directors, to ensure that 
their interests are aligned with the shareholders and to 
reward them for enhancing value to shareholders. The 
performance measurement of the Executive Directors and 
the determination of their annual remuneration package is 
determined by the Committee.

Non-Executive Directors

The remuneration policy for the Chairman and Non-
Executive Directors is to pay fees necessary to attract the 
individual of the calibre required, taking into consideration 
the size and complexity of the business and the time 
commitment of the role. 

Details are set out below:

•  The fees of the Non-Executive Directors are agreed  
by the Board as a whole, having taken advice from 
suitable advisers

•  Fees are set taking into account the level of 

responsibility, relevant experience and specialist 
knowledge of each Non-Executive Director and fees at 
companies of a similar size and complexity

•  Non-Executive Directors are paid a fee for membership 
of the Board with no additional fees being paid for 
chairmanship of Board Committees. Fees are paid 
monthly in cash

•  Neither the Chairman nor any of the Non-Executive 

Directors are eligible to participate in any of the Group’s 
annual bonus incentive arrangements, however,  
at IPO the Chairman was granted share options by way 
of a deed of gift outside of the Group’s share option 
scheme, but on the same terms as other grants made  
at the same time

•  The Non-Executive Directors have appointment letters 
with a notice period of three months if given by the 
Director and one month if given by the company

Executive Directors

The main elements of the remuneration package for 
Executive Directors are as set out below:

•  A competitive base salary for the market in which we 
operate, to attract and retain Executive Directors of a 
suitable calibre. Base salaries are usually reviewed 
annually taking into account any changes in role or 
responsibilities, individual performance and comparable 
market benchmarks

•  Benefits are currently limited to the provision of private 
medical insurance and a company pension contribution. 
No company cars or car allowance is provided. The 
level of these benefits is determined by the Committee 
with reference to the experience and responsibilities of 
each individual

•  Each Executive Director has an agreed bonus plan for 
the financial year, with total bonus payment linked 
to a combination of Group financial performance 
targets and personal objectives. The Group financial 
targets are set each year by the Committee. In 2019 the 
maximum bonus payable to the Executive Directors was 
60% of base salary. No bonus plan was agreed for the 
three months to 31 March 2020

•  A Group share option scheme is in place as described 
in further detail below. Share options are issued as 
determined by the Committee to align the Executive 
Directors medium-term interest with those  
of the shareholders

•  The Executive Directors have service contracts with a 

rolling notice period of twelve months to be given by 
either party

Directors Remuneration

The audited table below sets out the total remuneration 
earned by each Director who served during the fifteen-
month period ended 31 March 2020 and their respective 
payments in FY18:

Basic Salary1 
£000

Bonus4 
£000

Benefits5 
£000

Pension5 
£000

Total FY20 
(15 mth)  
£000

Total FY18 
(12 mth)  
£000

282

109

120

124

49

-

-

-

-

-

-

1

1

-

-

-

11

9

-

-

282

121

130

124

49

232

-

196

100

40

Executive Director

Greg Lawless

Steve Trowbridge2

Piers Wilson3

Non-Executive Director

Ken Hanna

Ian Metcalfe

Notes:

1.  In March 2020, in response to the COVID-19 pandemic, all Executive and Non-Executive Directors took a voluntary 15% reduction in 

their basic salaries for the month of March 2020. Further, higher, salary reductions were taken from April onwards.

2.  Steve Trowbridge joined Arena Events Group plc on 10 September as Chief Financial Officer (CFO) and became a Director of the Group 
on 15 October 2019. His annual base salary is £200,000 with a pension contribution of 10%. His service contract is in line with the 
provisions of service contracts in the Directors’ Remuneration Policy.

3.  Piers Wilson resigned as CFO in September 2019 and stepped down as a Director of the Group on 15 October 2019. It was agreed with 
Mr Wilson that he would receive a payment in lieu of notice of £180,000 in accordance with his service agreement. The payment was 
to be made in instalments and would be reduced in the event that he commenced another role outside the Group prior to the expiry of 
his notice period in September 2020. In February 2020, Mr Wilson advised the Company that he had started a new role and this would 
reduce the future amount payable. On 30 March 2020 Mr Wilson informed the Company that he had been made redundant by his 
new employer and would re-join the Company as an employee in April 2020 for the remainder of his notice period. Mr Wilson did not 
receive any annual bonus payment in respect of the year ended 31 December 2019 or the three-month period to 31 March 2020 and, 
in accordance with the rules of the Arena 2017 Share Option Plan, all his share options have lapsed. The Company made a payment of 
£2,400 in respect of Mr Wilson’s legal fees relating to his resignation as a Director.

4.  Based on the Group’s performance for the year ended 31 December 2019, the Remuneration Committee determined that neither of the 

Executive Directors would receive a bonus. No bonus plan was agreed for the three-months ended 31 March 2020.

5.  Greg Lawless does not receive any benefits or a pension. Steve Trowbridge is provided with private medical insurance and a company 
pension contribution of 10%. Piers Wilson was provided with private medical insurance and a company pension contribution of 7.5% 
of base salary until he ceased to be an employee of the company in February 2020.

64

65

Annual Report & Accounts FY20Arena Events Group plcRemuneration Committee Report FY20

Long-Term Incentive Plan

A Group share option scheme (“the Scheme”)  
was set up on Admission to AIM in July 2017. The Scheme 
allows for options to be issued over ordinary shares, up to a 
maximum of 10% of the Company’s ordinary shares in issue 
at the time of grant, over a ten-year period.

The option exercise price will usually be the mid-market 
price of the shares on the day before the date of grant.  
Total options were awarded at Admission equal to 
approximately 4.6% of the number of ordinary shares in 
issue at that time, with an exercise price of 55 pence per 
share. The initial option awards have no performance 
conditions and vest equally after two, three and four  
years from the date of grant.

In October 2018 a total of a further 2.3m share option 
awards were granted, of which 825,000 were awarded to 
the Executive Directors. These awards have an exercise 
price of 68 pence per share and vest equally over 3 years, 
commencing on the third anniversary of grant and have 
performance conditions as set out below.

The share options granted in October 2018 have the 
following performance criteria:

•  75% of the total award is subject to the Adjusted 

Earnings per share for the Group (Adjusted EPS) having 
increased by a total amount over the period in excess 
of 12.5% per annum. If the compound growth is in 
excess of 12.5% per annum the award will vest in full. 

If the compound growth is in below 10% per annum the 
award will be fall away. In between these two levels 
an adjusted number of options awarded will vest on a 
straight-line pro rata basis

•  25% of the Award will vest at the discretion of the 

Remuneration Committee by reference to the success 
of the Group in integrating acquisitions (i) completed 
in the twelve months prior to the date of Award, and (ii) 
subsequently completed, during the period between 
the date of the Award and the test date

In April 2019 an additional 1.8m share option awards were 
granted at an exercise price of 40p and in October 2019 a 
further 0.1m were granted at 18.5p. None were allocated to 
the Executive Directors.

In September 2019, a total of 2,162,162 share option awards 
were granted to Steve Trowbridge at an exercise price of 
18.5p. The Awards shall vest on the third, fourth and fifth 
anniversary of the date of grant and only to the extent that 
the conditions set by the Remuneration Committee are 
satisfied and subject to the rules of the plan.

As at 31 March 2020, taking into account option awards that 
have lapsed during the year, total option awards issued 
and outstanding under the Scheme were approximately 
6.1% of the number of issued shares. Customary malus and 
clawback provisions apply to all awards.

Share Options Held by the Directors:

Number at 
31 Dec 2018

Issued in 
the period

Lapsed in 
the period

Number at 31 
Mar 2020

Exercise 
price (p)

Vesting period

Executive Director

Greg Lawless

1,280,000 
450,000

- 
-

Steve Trowbridge

-

2,162,162

- 
-

-

1,280,000 
450,000

2,162,162

- 
-

(600,000) 
(375,000)

- 
-

55.0 
68.0

18.5

55.0 
68.0

July 2019 to July 2021 
Oct 2021 to Oct 2023

Sep 2022 to Sep 2024

n/a 
n/a

Piers Wilson1

Non-Executive Director

Ken Hanna

Ian Metcalfe

600,000 
375,000

181,818

-

-

-

-

-

n/a

181,818

55.0

July 2019 to July 2021

Directors’ Shareholdings and Share Interests:

Number at  
31 Dec 2018

Number at  
31 Mar 2020

Unvested share options 
at 31 Mar 2020

Vested, unexercised 
share options

6,724,088

7,024,088

-

227,007

173,334

110,800

-

n/a

173,334

110,800

1,303,334

2,162,162

n/a

121,212

-

426,666

-

n/a

60,606

-

Executive Director

Greg Lawless2

Steve Trowbridge

Piers Wilson3

Non-Executive Director

Ken Hanna

Ian Metcalfe

Notes:

1.  Piers Wilson resigned as CFO in September 2019 and stepped down as a Director of the Group on 15 October 2019. In accordance with 

the rules of the Arena 2017 Share Option Plan all his share options have lapsed. 

2.  As part of the Subscription and Placing announced by the Group on 26 March 2020, Greg Lawless subscribed for 2,500,000 shares. 

These shares were issued on 15 April, once shareholder approval for the transaction was obtained.

3.  Piers Wilson resigned as CFO in September 2019 and stepped down as a Director of the Group on 15 October 2019. As a result,  

his shareholding is no longer tracked and, in accordance with the rules of the Arena 2017 Share Option Plan, all his share options 
have lapsed.

Ian Metcalfe
Director

2 July 2020

66

67

Annual Report & Accounts FY20Arena Events Group plcAnnual Report & Accounts FY20

Directors’ Report FY20

Review of Business and Future 
Developments

The Chief Executive Officer’s report on page 24 provides  
a review of the business, the Group’s trading for the 
fifteen-month period to 31 March 2020 and an indication  
of future developments.

Results and Dividends

The results for the fifteen-month period to 31 March 2020 
are set out in the consolidated income statement on page 
84. On 10 September 2019 the company declared an interim 
dividend for the period of 0.25 pence per share, which was 
paid on 1 November 2019.

Considering the current trading backdrop, the Directors 
have not recommended a final dividend for the fifteen-
month period to 31 March 2020.

Directors

The two main financial risks are considered to be:

Credit Risk

The Group sets credit limits for all new customers 
granted credit and generally contracts with clients with 
a strong financial strength. Credit risk is also mitigated 
by ensuring that a significant proportion of a contract’s 
value is collected before the handover of the project to 
the client.

Interest Rate Risk

Bank interest is charged at a fixed margin to LIBOR 
which has been agreed as part of the current financing 
arrangements. This margin is between 1.65% and 2.4% 
dependent on the net debt leverage at each quarter 
end. Changes in LIBOR will therefore have an effect 
on interest expense and cash flows however this is not 
considered to be material.

Branches Outside the UK

The Directors of the company who were in office during the 
year and up to the date of signing the financial statements 
were as follows: 

The Group has overseas subsidiaries as listed in note 12 
and a branch in South Korea.

•  K Hanna

•  G Lawless

• 

I Metcalfe

•  S Trowbridge

•  H Turcan

•  P Wilson resigned as a Director  

on 15 October 2019

Details of each Director’s interest in the company and 
remuneration details are provided in the Remuneration 
Committee Report on page 64.

Financial Risk Management and Financial 
Instruments

The Group adopts a prudent approach to financial  
risk management, with an appropriate level of debt 
facilities and prepares weekly cash forecasts to provide 
visibility of cash and facility usage. The Group does not 
enter into any financial derivative transactions, nor trade  
in financial instruments.  

Directors’ Qualifying Third Party Indemnity 
Provision (Insurance)

Arena Events Group plc has indemnified, by means of 
Directors and Officers liability insurance, the Directors of 
the company against liability in respect of proceedings 
brought by third parties, subject to the conditions set out 
in the Companies Act 2006. Such qualifying third-party 
indemnity provisions were in force during the year and are 
in force as at the date of approving the Directors’ Report.

Material Interests

So far as the Board is aware, no Director had any material 
interest in a contract of significance (other than their 
service contract) with the company or any of its subsidiary 
companies during the period.

68

69

Arena Events Group plcDirectors’ Report FY20

Political Donations

The Group did not make any political donations in the 
financial period.

Capital Structure

Details of the issued share capital, together with details 
of the movements during the year, are shown in Note 21 to 
the Consolidated Financial Statements. The Company has 
one class of ordinary share and each ordinary share carries 
the right to one vote at general meetings of the Company. 
Additional shares were issued post year-end as part of 
the subscription and placing described in the Subsequent 
Events section below.

Substantial Shareholdings

As at the most recent practicable date, the company  
had been notified of a number of shareholders with  
a beneficial interest of over 3%. These are shown in the 
table at the foot of this page.

Subsequent Events

Henry Turcan was appointed as a Non-Executive Director 
of Arena Events Group plc on 8 June 2020. Henry is a 
representative of the funds managed or sub-advised 
by Lombard Odier Investments Manager group entities, 
collectively one of the Group’s largest shareholders.

On 26 March 2020 the Group announced the proposed 
subscription of 60,000,000 new ordinary shares at 10 
pence per share, and the proposed placing of 35,000,000 
new ordinary shares, also at 10 pence per share. This 
transaction which was approved by shareholders on 14 
April 2020 and raised £9.5m before expenses. The new 
shares were admitted to trading on AIM on 15 April 2020.

TasHeel Holding Group LLC

Lombard Odier Asset Management (Europe) Limited

Oryx International Growth Fund Limited

Tellworth Investments

GAM Holding AG

Greg Lawless

70

Details of events that have occurred after the balance 
sheet date can also be found at Note 34 to the Consolidated 
Financial Statements.

Employee Involvement

The Group places considerable value on the involvement  
of its employees and keeps them informed on all aspects of 
the business and its progress, which the Directors consider 
to be relevant. Communication is effected through regular 
internal newsletters and formal town hall meetings. 
Feedback is also actively sought to better understand 
any employee concerns or suggestions to improve our 
employment practices.

The Group is committed to employment policies which 
follow best practice, based on equal opportunities for 
all employees, irrespective of age, gender, ethnic origin, 
colour, religion, disability, sexual orientation or marital 
status. The Group gives full and fair consideration to 
applications for employment from disabled persons, 
having regard to their particular aptitudes and abilities. 
Appropriate arrangements are made for the continued 
employment and training, career development and 
promotion of disabled persons employed by the group.  
If members of staff become disabled the Group continues 
employment, either in the same or an alternative position, 
with appropriate retraining being given if necessary.

No. of shares held

% of issued share capital

60,000,000

58,472,090

20,000,000

14,163,155

11,000,000

9,524,088

24.2

23.6

8.1

5.7

4.4

3.8

Going Concern and Viability Statements

In considering going concern and the viability of the 
Group, the Directors have reviewed the cash requirements 
of the Group reflecting the impact of COVID-19 and the 
expectation that it will take some time for the global events 
market to return to normal. 

The Group has taken actions in order to protect liquidity 
including increasing debt facilities and initiating very 
significant cost reduction programmes. The Board also 
notes the recent successful equity raising and the active 
engagement of our two largest shareholders who now own 
just under 50% of the Group’s equity.

Management believe that the structural changes made 
to the business and the reduced cost base will result in 
increased operational leverage and margins when revenue 
starts to recover.

The Group raised £9.5m (gross proceeds) from its existing 
shareholders in April 2020 and has recently agreed an 
additional £4.75m overdraft facility from its main lender. 
In the light of the uncertainty and disruption to the market 
in which the Group operates caused by the COVID-19 
pandemic, in June 2020 the Group also obtained a waiver 
from its main lender for covenant testing at June 2020 and 
September 2020 and remains in discussions regarding a 
revised basis for testing in December 2020 and beyond 
as the market recovers. The viability assessment also 
assumes the refinancing of the Group’s debt facility prior  
to its expiry in October 2022 with no changes to the terms 
of the agreement.

The Group has prepared three views of future performance 
– a low; a mid; and an upside case. Each of these is built on 
detailed bottom-up forecasts for the FY21 period. In light 
of the COVID-19 pandemic and the impact on the Group’s 
visibility of trading in subsequent years, the Directors have 
used high-level assumptions for these periods, based around 
the pace of recovery relative to 2019 levels of activity. 

The Group’s mid-case scenario is modelled on the 
assumption that from early 2021 onwards global event 
markets gradually return to normal and that there are no 
further significant lockdowns. The mid-case also forms 
the basis for all goodwill impairment reviews and work 
to support the going concern review, with the low and 
upside cases representing downside and high sensitivities 
respectively. The Board has reviewed management’s `low 
case` scenario which assumes further COVID-19 related 
disruption to the global event market and this showed the 
Group remains reliant on additional support in order to 
maintain the necessary liquidity. 

Based on the existing covenant structure, under both the 
mid and low-case scenarios the December 2020 to June 
2021 tests would not be passed, however, the Group would 

have sufficient headroom under the upside case. As such, 
the Group would require the continuing support or waivers 
from the bank in the mid and low-case scenario. The 
Directors have no reason to believe that such support will 
not be available, and positive discussions with the Group’s 
main lending bank are ongoing, including seeking access to 
additional funding under a CLBILS facility.

Going Concern Statement

Based on the assessment outlined above which has been 
considered and reviewed by the Board the Board has  
a reasonable expectation that the Group has access  
to sufficient liquidity for the foreseeable future and 
that the financial statements for the fifteen months to  
31 March 2020 should be prepared on a going concern 
basis. However there remains a material uncertainty which 
may cast significant doubt on the company’s ability to 
continue as a going concern.

Viability Statement

The Directors have assessed the viability of the Group over 
a three-year period, taking account of the Group’s current 
position and prospects, its strategic plan and the principal 
risks and how these are managed. Despite the current 
COVID-19 pandemic and the pausing of many events 
around the world in 2020, the Directors have assumed 
a gradual recovery in activity from early 2021, broadly 
returning to 2019 levels by 2023. 

The Directors believe that three years is an appropriate 
period for the viability assessment, reflecting the average 
length of the Group’s contract base; key markets; and 
the nature of its businesses and products. The viability 
assessment also assumes the refinancing of the Group’s 
debt facility prior to its expiry in October 2022. 

Based on this assessment considered and reviewed by 
the Board during the year, the Directors have a reasonable 
expectation that the Group will be able to continue in 
operation and meet its liabilities as they fall due over this 
period, although the extent and duration of the COVID-19 
pandemic and the necessary reliance on ongoing support 
of the Group’s lenders represents a material uncertainty  
in that assessment.

By order of the Board

S Trowbridge
Director / Company Secretary

2 July 2020

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Annual Report & Accounts FY20Arena Events Group plcAnnual Report & Accounts FY20

Directors’ Responsibilities Statement

The Directors are responsible for preparing the Annual 
Report and the financial statements in accordance with 
applicable law and regulations.

Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the 
Directors are required to prepare the group financial 
statements in accordance with International Financial 
Reporting Standards (IFRSs) as adopted by the European 
Union [and Article 4 of the IAS Regulation] and have 
also chosen to prepare the parent company financial 
statements under IFRSs as adopted by the EU. Under 
company law the Directors must not approve the accounts 
unless they are satisfied that they give a true and fair view 
of the state of affairs of the company and of the profit or 
loss of the company for that period. In preparing these 
financial statements, International Accounting Standard 1 
requires that Directors:

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the company’s transactions and disclose with reasonable 
accuracy at any time the financial position of the company 
and enable them to ensure that the financial statements 
comply with the Companies Act 2006. They are also 
responsible for safeguarding the assets of the company 
and hence for taking reasonable steps for the prevention 
and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and 
integrity of the corporate and financial information 
included on the company’s website. Legislation in 
the United Kingdom governing the preparation and 
dissemination of financial statements may differ from 
legislation in other jurisdictions.

Responsibility Statement

•  Properly select and apply accounting policies

We confirm that to the best of our knowledge:

•  Present information, including accounting policies,  

in a manner that provides relevant, reliable, comparable 
and understandable information

•  Provide additional disclosures when compliance  

with the specific requirements in IFRSs are insufficient 
to enable users to understand the impact of particular 
transactions, other events and conditions on the  
entity’s financial position and financial performance

•  Make an assessment of the company’s ability to 

continue as a going concern

•  The financial statements, prepared in accordance with 

International Financial Reporting Standards as adopted 
by the European Union, give a true and fair view of the 
assets, liabilities, financial position and profit or loss 
of the company and the undertakings included in the 
consolidation taken as a whole

•  The strategic report includes a fair review of the 

development and performance of the business and the 
position of the company and the undertakings included 
in the consolidation taken as a whole, together with a 
description of the principal risks and uncertainties that 
they face

•  The annual report and financial statements, taken as 
a whole, are fair, balanced and understandable and 
provide the information necessary for shareholders 
to assess the company’s position and performance, 
business model and strategy

This responsibility statement was approved by the Board  
of Directors on 2 July 2020 and is signed on its behalf by:

Greg Lawless
Chief Executive Officer

2 July 2020

Steve Trowbridge
Chief Financial Officer

2 July 2020

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73

Arena Events Group plcFinancial 
Statements

Independent Auditor’s Report to the  
Members of Arena Events Group plc  

Financial Statements and Notes 

76

84

“Enabling extraordinary 
live event experiences,
worldwide.”

Ken Hanna
Arena Group Chairman

74

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Annual Report & Accounts FY20Arena Events Group plcIndependent Auditor’s Report  
to the Members of Arena Events  
Group plc

Report on the Audit of the  
Financial Statements

1. Opinion

In our opinion:

•  The financial statements of Arena Events Group plc 

(the ‘parent company’) and its subsidiaries (together, 
the ‘group’) give a true and fair view of the state of the 
group’s and of the parent company’s affairs as at  
31 March 2020 and of the group’s loss for the period  
then ended

•  The group financial statements have been properly 
prepared in accordance with International Financial 
Reporting Standards (IFRSs) as adopted by the 
European Union

•  The parent company financial statements have been 

2. Basis for Opinion

We conducted our audit in accordance with International 
Standards on Auditing (UK) (ISAs (UK)) and applicable 
law. Our responsibilities under those standards are further 
described in the auditor’s responsibilities for the audit of 
the financial statements section of our report. 

We are independent of the group and the parent company  
in accordance with the ethical requirements that are 
relevant to our audit of the financial statements in the UK, 
including the Financial Reporting Council’s (the ‘FRC’s’) 
Ethical Standard as applied to listed entities, and we have 
fulfilled our other ethical responsibilities in accordance 
with these requirements. 

properly prepared in accordance with IFRSs as adopted 
by the European Union and as applied in accordance with 
the provisions of the Companies Act 2006

We believe that the audit evidence we have obtained  
is sufficient and appropriate to provide a basis for  
our opinion.

•  The financial statements have been prepared  

in accordance with the requirements of the Companies 
Act 2006

We have audited the financial statements which comprise:

•  The consolidated income statement

•  The consolidated statement of comprehensive income

•  The consolidated and parent company balance sheets

•  The consolidated and parent company statements of 

changes in equity

•  The consolidated and parent company cash flow 

statements

•  The related notes 1 to 34

The financial reporting framework that has been applied 
in their preparation is applicable law and IFRSs as adopted 
by the European Union and, as regards the parent company 
financial statements, as applied in accordance with the 
provisions of the Companies Act 2006.

3. Material Uncertainty Relating  
to Going Concern

We draw attention to note 1 in the financial statements, 
which indicates that there is a material uncertainty 
relating to going concern as a result of the disruption in 
the market caused by Covid-19. The pandemic has led to 
the cancellation and postponement of events, leading 
to a reduction in revenue for the group. This has further 
impacted the group’s ability to meet the covenants on the 
main borrowing facility and therefore the group will be 
reliant on their main lender for support beyond December 
2020. The Directors have reviewed the cash requirements 
of the group reflecting the impact of Covid-19 and the 
expectation that it will take some time for global events 
markets to return to normal. 

The Group has taken a number of actions in order to  
protect liquidity including increasing debt facilities, 
initiating cost reduction programmes, and raising equity 
financing. Agreement has also been obtained from the 
Group’s main lender to waive the covenant tests in June 
and September 2020 and the group remains in discussions 
regarding a revised basis for testing in December 2020 
and beyond. Under current mid and low case scenarios the 
covenant tests would not be passed from December 2020 
to June 2021. 

•  Performed a sensitivity analysis on the key 

assumptions made in the going concern assessment

•  Assessed share price movement and industry  
data reports to assess whether it provided 
corroborative or contradictory evidence in relation  
to management’s assumptions

•  Performed an analysis of the headroom to the 

covenants associated with the revolving credit facility

•  Evaluated the group’s disclosure on going concern

As stated in note 1, these events or conditions, along with 
the other matters as set forth in that note to the financial 
statements, indicate that a material uncertainty exists 
that may cast significant doubt on the group’s and the 
company’s ability to continue as a going concern. Our 
opinion is not modified in respect of this matter.

In response to this, we: 

•  Obtained an understanding of the relevant controls 
around management’s going concern assessment

•  Performed retrospective analysis on management’s 

forecasting accuracy

•  Assessed the reasonableness of the key assumptions 
made in the going concern assessment around the 
pattern of the recovery in the market by reference to 
industry expectations

4. Summary of Our Audit Approach

Key audit matters

The key audit matters that we identified in the current period were:

•  Revenue cut-off

•  Goodwill valuation

•  Going concern (see material uncertainty relating to going concern section)

Within this report, key audit matters are identified as follows:

  Newly identified

  Increased level of risk

  Similar level of risk

  Decreased level of risk

Materiality

Scoping

The materiality that we used for the group financial statements  
was £1.5m which was determined on the basis of 0.85% of revenue  
for the period.

We focused our group audit scope primarily on the key trading entities  
within the group. Our testing covered 91% of revenue, 96% of EBITDA,  
and 94% of net assets.

Significant changes  
in our approach

Goodwill valuation was considered a key audit matter in FY20 because  
of the significant judgements made by management to estimate the 
recoverable amount of goodwill and the impact of Covid-19.

In the prior year, acquisition accounting was outlined as a key audit matter. 
Due to there being no acquisitions in FY20 this was not considered a key audit 
matter in the current period.

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Annual Report & Accounts FY20Arena Events Group plcIndependent Auditor’s Report

5. Key Audit Matters

Key audit matters are those matters that, in our 
professional judgement, were of most significance in our 
audit of the financial statements of the current period and 
include the most significant assessed risks of material 
misstatement (whether or not due to fraud) that we 
identified. These matters included those which had the 
greatest effect on: the overall audit strategy, the allocation 
of resources in the audit; and directing the efforts of the 
engagement team.

These matters were addressed in the context of our audit 
of the financial statements as a whole, and in forming our 
opinion thereon, and we do not provide a separate opinion 
on these matters. In addition to the matter described in the 
material uncertainty relating to going concern section, we 
have determined the matters described below to be the key 
audit matters to be communicated in our report.

5.2. Goodwill Valuation

Key audit matter description

5.1. Revenue Cut-Off

Key audit matter description

The group generates revenue through the leasing of equipment and 
temporary structures, and the provision of event management and turnkey 
event services. 

The application of the revenue recognition standard IFRS 15 “Revenue 
from contract with customers” requires judgement to identify performance 
obligations under the existing contracts, even if this obligation is not 
explicitly stated, determine the transaction price under the contract and 
allocate this to each performance obligation. Judgement is also required 
to determine if revenue should be recognised over time or at a point in time 
depending on the terms of the contract entered into, and the underlying 
details of delivering the performance obligation.

Refer to Note 1 “Principal accounting policies”.

How the scope of our audit 
responded to the key audit matter

The procedures performed to address this key audit matter were:

•  Obtained an understanding of the relevant controls around revenue  

cut-off 

• 

Inquired of management and obtained information relating to projects 
that span the financial year end to evaluate whether revenue is 
recognised in the appropriate period

•  Challenged management on the obligations they identified with respect 

to a sample of the relevant sales contracts 

•  Tested the inputs used to allocate the consideration agreed to the 

performance obligations identified in the contract

•  Reviewed corroborative evidence with respect to the delivery of the 

identified obligations to the client and the recognition of revenue based 
on the delivery/completion of the obligations

Key observations

Based on our procedures, we concluded that revenue recognised  
in the period is appropriate.

At 31 March 2020 the group had goodwill of £47.6m on balance sheet from 
historical acquisitions, prior to any impairment being recognised. IAS 36 
“Impairment of assets” requires management to perform an annual goodwill 
impairment review of the three cash generating units “CGUs”.

There was significant management judgement involved in determining 
the value in use of the group’s cash generating units in part as a result of 
Covid-19, particularly around the cash flow forecasts, discount rate, and long 
term growth rates assumed. Consequently an impairment of £16.1m against a 
carrying value of £32.8m was identified in the UKE CGU.

Therefore, valuation of goodwill was identified as a key audit matter in the 
current period. See note 9.

How the scope of our audit 
responded to the key audit matter

Our audit procedures focused on challenging the inputs to the discounted 
cash flow model used to determine the recoverable amount of each cash 
generating units and included the following:

•  Obtaining an understanding of the relevant controls around the goodwill 

impairment assessment

• 

Involving our internal specialists to review the source information 
underlying the determination of the discount rate and the mathematical 
accuracy of the calculation

•  Assessing the reasonableness of the key assumptions, around cash flow 

projections, made in the value in use model, against industry expectations 
and historical performance. Testing management’s ability to accurately 
forecast future revenues and growth rates by comparing actual results to 
management’s historical forecasts

•  Performing a sensitivity analysis on the inputs into the value in use model 

to determine if this would materially change any impairment charge 
currently recognised

Key observations

Based on our procedures, we concluded that the goodwill impairment 
recognised in the period is appropriate and the carrying value of the 
remaining goodwill is supportable.

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Annual Report & Accounts FY20Arena Events Group plcIndependent Auditor’s Report

6. Our Application of Materiality

6.1. Materiality 

We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the 
economic decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality both in 
planning the scope of our audit work and in evaluating the results of our work.

Based on our professional judgement, we determined materiality for the financial statements as a whole  
as follows:

Group financial statements

Parent company financial statements

Materiality

£1.5m (2018: £1.4m)

£0.8m (2018: £0.8m)

Basis for determining  
materiality

0.85% of group revenue for the period (2018: 
1.1% of group revenue for the year)

1% of net assets 
(2018: 1% of net assets)

Rationale for the 
benchmark applied

Revenue generated by the group indicates its 
ability to generate returns on assets employed 
and is an indication of the effectiveness of the 
group’s commercial policy.

The Parent company holds the investment 
in all trading entities of the group, and does 
not trade.

Revenue 
£183.2m

   Revenue

   Group materiality

80

Group 
Materiality 
£1.5m

Component 
materiality 
range £0.225m 
to £0.975m

Audit 
committee 
reporting 
threshold 
£0.075m

6.2. Performance Materiality

We set performance materiality at a level lower than 
materiality to reduce the probability that, in aggregate, 
uncorrected and undetected misstatements exceed the 
materiality for the financial statements as a whole. group 
performance materiality was set at 70% of group materiality 
for the FY20 audit (2018: 70%). In determining performance 
materiality, we considered the following factors:

a.  Our assessment of the company’s overall control 

environment

b.  Low volume of corrected and uncorrected misstatements 

in the previous audit

6.3. Error Reporting Threshold

We agreed with the Audit Committee that we would report to 
the Committee all audit differences in excess of £75k (2018: 
£70k), as well as differences below that threshold that, in our 
view, warranted reporting on qualitative grounds. We also 
report to the Audit Committee on disclosure matters that we 
identified when assessing the overall presentation of the 
financial statements.

7. An Overview of the Scope  
of Our Audit

7.1. Identification and Scoping of Components

The group operates through a number of legal entities 
which form reporting components based on geographical 
location. Audits were performed over significant components, 
representing 91% of group revenue (2018: 93%), 96% of 
EBITDA (2018: 91%), and 94% of total assets as at year end 
(2018: 89%). 

We focused our group audit scope on components based in 
the following locations, with component materiality ranging 
between £225,000 to £975,000 (2018: £210,000 to £980,000). 
The locations were the same in 2018:

•  UK

•  US

•  UAE

At the parent company level we tested the consolidation 
process and carried out analytical procedures to confirm our 
conclusion that there were no significant risks of material 
misstatement of the aggregated financial information of the 
remaining components not subject to audit.

9%

Revenue

91%

    Full audit scope

    Review at Group level

4%

EBITDA

96%

    Full audit scope

    Review at Group level

6%

Net assets

94%

    Full audit scope

    Review at Group level

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Annual Report & Accounts FY20Arena Events Group plcIndependent Auditor’s Report

7.2. Working with Other Auditors

9. Responsibilities of Directors

The work on all components was performed by the 
component auditors based in each location under the 
direction and supervision of the group engagement 
partner. The emergence of Covid-19 prevented visits being 
made to the component auditors, in order to review their 
files. Instead, telephone conference meetings were held 
with the local auditors covering planning, fieldwork and 
completion. In the course of the audit we held frequent 
calls to discuss and challenge the audit approach 
adopted, and discuss areas of importance in line with 
our instructions. In addition, we reviewed their detailed 
clearance memos, covering the procedures performed and 
results of these procedures. 

8. Other Information

The Directors are responsible for the other information. 
The other information comprises the information included 
in the annual report, other than the financial statements 
and our auditor’s report thereon.

Our opinion on the financial statements does not cover 
the other information and, except to the extent otherwise 
explicitly stated in our report, we do not express any form 
of assurance conclusion thereon.

In connection with our audit of the financial statements, 
our responsibility is to read the other information and, 
in doing so, consider whether the other information is 
materially inconsistent with the financial statements or our 
knowledge obtained in the audit or otherwise appears to be 
materially misstated.

If we identify such material inconsistencies or apparent 
material misstatements, we are required to determine 
whether there is a material misstatement in the financial 
statements or a material misstatement of the other 
information. If, based on the work we have performed, we 
conclude that there is a material misstatement of this other 
information, we are required to report that fact.

We have nothing to report in respect of these matters.

As explained more fully in the Directors’ responsibilities 
statement, the Directors are responsible for the 
preparation of the financial statements and for being 
satisfied that they give a true and fair view, and for such 
internal control as the Directors determine is necessary to 
enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are 
responsible for assessing the group’s and the parent 
company’s ability to continue as a going concern, 
disclosing as applicable, matters related to going concern 
and using the going concern basis of accounting unless 
the Directors either intend to liquidate the group or the 
parent company or to cease operations, or have no realistic 
alternative but to do so.

10. Auditor’s Responsibilities for the 
Audit of the Financial Statements

Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, 
and to issue an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance, but 
is not a guarantee that an audit conducted in accordance 
with ISAs (UK) will always detect a material misstatement 
when it exists. Misstatements can arise from fraud or 
error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence 
the economic decisions of users taken on the basis of these 
financial statements.

A further description of our responsibilities for the audit of 
the financial statements is located on the FRC’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description 
forms part of our auditor’s report.

Report on Other Legal and  
Regulatory Requirements

11. Opinions on other Matters 
Prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course 
of the audit:

• 

• 

 The information given in the strategic report and the 
Directors’ Report for the financial year for which the 
financial statements are prepared is consistent with the 
financial statements

 The strategic report and the Directors’ Report  
have been prepared in accordance with applicable  
legal requirements

In the light of the knowledge and understanding of the 
group and the parent company and their environment 
obtained in the course of the audit, we have not identified 
any material misstatements in the strategic report or the 
Directors’ Report.

12.2. Directors’ Remuneration

Under the Companies Act 2006 we are also required to 
report if in our opinion certain disclosures of Directors’ 
remuneration have not been made.

We have nothing to report in respect of this matter.

13. Use of our Report

This report is made solely to the company’s members, 
as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken 
so that we might state to the company’s members 
those matters we are required to state to them in an 
auditor’s report and for no other purpose. To the fullest 
extent permitted by law, we do not accept or assume 
responsibility to anyone other than the company and the 
company’s members as a body, for our audit work, for this 
report, or for the opinions we have formed.

12. Matters on which we are Required  
to Report by Exception

12.1. Adequacy of Explanations Received  
and Accounting Records

Jonathan Dodworth
Senior statutory auditor

For and on behalf of Deloitte LLP 
Statutory Auditor 
London, UK

Under the Companies Act 2006 we are required to report to 
you if, in our opinion:

2 July 2020

•  We have not received all the information and 

explanations we require for our audit

•  Adequate accounting records have not been kept by the 
parent company, or returns adequate for our audit have 
not been received from branches not visited by us

•  The parent company financial statements are not in 
agreement with the accounting records and returns

We have nothing to report in respect of these matters.

82

83

Annual Report & Accounts FY20Arena Events Group plcConsolidated  
Income Statement
for the 15 Month Period Ended 31 March 2020

Consolidated Statement  
of Comprehensive Income
for the Period Ended 31 March 2020

LOSS FOR THE PERIOD

ITEMS THAT MAY BE RECLASSIFIED 
SUBSEQUENTLY TO PROFIT OR LOSS: 
Exchange differences on translation 
of foreign subsidiaries

OTHER COMPREHENSIVE (LOSS)/
INCOME FOR THE PERIOD

TOTAL COMPREHENSIVE LOSS FOR 
THE FINANCIAL PERIOD

Total comprehensive loss 
attributable to:  
Owners of the company

15 months to  
31 March 2020

Year ended  
31 December 2018

£m

(22.9)

(1.3)

(1.3)

(24.2)

(24.2)

(24.2)

£m

(2.0)

0.5

0.5

(1.5)

(1.5)

(1.5)

15 months to  
31 March 2020

Year ended  
31 December 
2018

REVENUE

Cost of sales

GROSS PROFIT

Administrative expenses

OPERATING LOSS

Analysed as: 

Earnings before interest, tax, 
depreciation, exceptional items, 
acquisition costs, share option costs 
and amortisation (adjusted EBITDA)

Depreciation Fixed Assets

Depreciation Right of Use Assets

Exceptional expenses

Acquisition costs

Share option costs

Intangible amortisation

Finance costs

LOSS BEFORE TAXATION

Tax on loss on ordinary activities

LOSS AFTER TAXATION

Attributable to:  
Owners of the Company 

LOSS PER SHARE

Basic pence per share

Diluted pence per share

Note

2

3, 4

3, 4

4

4

4

4

24

4,10

7

8

6

13.2

(9.5)

(4.7)

(17.5)

-

(0.3)

(0.8)

(19.6)

£m

183.2

(127.8)

55.4

(75.0)

(19.6)

(3.4)

(23.0)

0.1

(22.9)

(22.9)

(22.9)

(15.0)

(15.0)

12.1

(5.3)

-

(5.4)

(0.8)

(0.2)

(0.4)

-

£m

135.0

(93.2)

41.8

(41.8)

-

(1.6)

(1.6)

(0.4)

(2.0)

(2.0)

(2.0)

(1.6)

(1.6)

84

85

Annual Report & Accounts FY20Arena Events Group plcConsolidated  
Balance Sheet
as at 31 March 2020

NON-CURRENT ASSETS

Goodwill and other intangibles

Property, plant and equipment 

Right-of-use assets

Trade and other receivables due after one year

CURRENT ASSETS

Inventories

Trade and other receivables

Cash and cash equivalents

CURRENT LIABILITIES

Trade and other payables

Bank overdraft

Borrowings

Current tax liability

Lease liabilities

Accruals

Deferred revenue

Deferred consideration

NET CURRENT (LIABILITIES)/ASSETS

TOTAL ASSETS LESS CURRENT LIABILITIES

NON-CURRENT LIABILITIES

Borrowings

Lease liabilities

Other creditors

Deferred consideration

Deferred tax liabilities

NET ASSETS

86

Note

9, 10

11

17

14

13

14

16

19

17

19

17

18

31 March 2020

31 December 2018 

31 March 2020

31 December 2018 

£m

39.4

52.6

19.3

0.9

112.2

7.8

31.9

5.8

45.5

(24.8)

(0.3)

(4.4)

-

(4.1)

(13.9)

(9.0)

(0.9)

(57.4)

(11.9)

100.3

(34.4)

(16.7)

(1.4)

-

(1.3)

(53.8)

46.5

£m

57.9

47.3

-

0.5

105.7

5.9

27.7

7.5

41.1

(18.5)

-

-

(0.2)

(0.7)

(8.6)

(8.8)

(2.3)

(39.1)

2.0

107.7

(26.7)

(0.1)

(3.4)

(4.0)

(1.5)

(35.7)

72.0

EQUITY

Share capital

Share premium account

Merger reserve

Share option reserve

Retranslation reserve

Retained earnings

TOTAL EQUITY

Note

21

22

23

24

£m

1.5

78.5

10.9

0.6

(2.3)

(42.7)

46.5

£m

1.5

78.2

10.9

0.3

(1.0)

(17.9)

72.0

The financial statements of Arena Events Group Plc, (company registration number 10799086), were approved by the 
Board of Directors and authorised for issue on 2 July 2020.

S Trowbridge
Director

Signed on behalf of the Board of Directors 

87

Annual Report & Accounts FY20Arena Events Group plcCompany 
Balance Sheet
as at 31 March 2020

NON-CURRENT ASSETS

Investments

Trade and other receivables due after one year 

CURRENT ASSETS

Trade and other receivables

Cash and cash equivalents

CURRENT LIABILITIES

Trade and other payables

Borrowings

Accruals

NET CURRENT ASSETS

TOTAL ASSETS LESS CURRENT LIABILITIES

NON-CURRENT LIABILITIES

Borrowings

Intercompany loan

NET ASSETS

EQUITY

Share capital

Share premium account

Merger reserve

Share option reserve

Retained earnings

TOTAL EQUITY

Note

12

14

14

16

19

19

19

21

22

23

24

31 March 2020

31 December 2018 

£m

1.0

11.2

12.2

83.0

1.2

84.2

(3.1)

(2.1)

(0.3)

(5.5)

78.7

90.9

(23.2)

(4.9)

62.8

1.5

78.5

1.1

0.6

(18.9)

62.8

£m

1.0

10.8

11.8

91.6

-

91.6

(2.7)

-

(0.3)

(3.0)

88.6

100.4

(13.7)

(0.8)

85.9

1.5

78.2

1.1

0.3

4.8

85.9

As permitted by Section 408 of the Companies Act 2006, the parent company’s income statement has not been 
presented in these financial statements. The parent company’s result for the financial year was a loss of £21.8m  
(2018: £1.3m). On 1 November 2019 a final dividend payment of £0.4m was paid at which time there were £3.9m  
of retained earnings. The financial statements of Arena Events Group Plc, (company registration number 10799086), 
were approved by the Board of Directors and authorised for issue on 2 July 2020. 

S Trowbridge
Director

Signed on behalf of the Board of Directors 

88

Consolidated Statement  
of Changes in Equity
for the 15 Month Period Ended 31 March 2020

Share 
capital

Share 
premium

Merger 
reserve

£m

1.1

£m

£m

57.3

10.9

Share 
option 
reserve

£m

0.1

Group

Balance at  
31 December 2017

Loss for the period

Other comprehensive income:

Translation of foreign 
Subsidiaries

Total comprehensive 
loss for the year ended 
31 December 2018

Transactions with  
owners:

Dividends paid

Issue of share capital

Share option reserve

Total transactions with 
Owners

Balance at 31 
December 2018

Loss for the period

Other comprehensive loss:

Translation of foreign 
Subsidiaries

Total comprehensive 
loss for the 15 months 
to 31 March 2020

Transactions with owners:

Dividends paid

Issue of share capital

Share option reserve

Total transactions with 
Owners

Balance at  
31 March 2020

-

-

-

-

0.4

-

0.4

1.5

-

-

-

-

-

-

-

-

-

-

-

20.9

-

20.9

-

-

-

-

-

-

-

78.2

10.9

-

-

-

-

0.3

-

0.3

-

-

-

-

-

-

-

1.5

78.5

10.9

-

-

-

-

-

0.2

0.2

0.3

-

-

-

-

-

0.3

0.3

0.6

Retranslation 
reserve

Retained 
earnings

Non-
controlling 
interests

Total 
equity

£m

£m

£m

£m

(1.5)

(14.1)

-

(2.0)

0.5

-

0.5

(2.0)

-

-

-

-

(1.8)

-

-

(1.8)

(1.0)

(17.9)

-

(22.9)

(1.3)

-

-

-

-

-

-

-

-

-

-

-

-

53.8

(2.0)

0.5

(1.5)

(1.8)

21.3

0.2

19.7

72.0

(22.9)

(1.3)

(1.3)

(22.9)

-

(24.2)

-

-

-

-

(1.9)

-

-

(1.9)

(2.3)

(42.7)

-

-

-

-

-

(1.9)

0.3

0.3

(1.3)

46.5

89

Annual Report & Accounts FY20Arena Events Group plcCompany Statement  
of Changes in Equity
for the 15 Month Period Ended 31 March 2020

Consolidated Statement  
of Cash Flows
for the 15 Month Period Ended 31 March 2020

Company

Share 
capital

Share 
premium

Merger 
reserve

Share 
option 
reserve

Retained 
earnings

Total 
equity

15 months to  
31 March 2020

Year ended  
31 December 2018 

Balance at  
31 December 2017

Profit for the period

Total comprehensive 
income for the year ended 
31 December 2018

Transactions with owners:

Dividends paid

Issue of share capital

Share option reserve

Total transactions  
with owners

Balance at  
31 December 2018

Loss for the period

Total comprehensive loss 
for the 15 month to 31 March 
2020

Transactions with owners:

Dividends paid

Issue of share capital

Share option reserve

Total transactions  
with owners

£m

1.1

-

-

-

0.4

-

0.4

1.5

-

-

-

-

-

-

£m

57.3

-

-

-

20.9

-

20.9

78.2

-

-

-

0.3

-

0.3

£m

1.1

-

-

-

-

-

-

1.1

-

-

-

-

-

-

Balance at 31 March 2020

1.5

78.5

1.1

£m

0.1

-

-

-

-

0.2

0.2

0.3

-

-

-

-

0.3

0.3

0.6

£m

2.4

4.2

4.2

£m

62.0

4.2

4.2

(1.8)

(1.8)

-

-

(1.8)

21.3

0.2

19.7

4.8

85.9

(21.8)

(21.8)

(21.8)

(21.8)

(1.9)

(1.9)

-

-

(1.9)

(18.9)

0.3

0.3

(1.3)

62.8

Note

29

33

NET CASH FROM OPERATING ACTIVITIES

CASH FLOW FROM INVESTING ACTIVITIES

Investment in business combinations, net of cash acquired

Proceeds on disposal of property, plant and equipment

Purchases of property, plant and equipment

NET CASH USED IN INVESTING ACTIVITIES

CASH FLOW FROM FINANCING ACTIVITIES

Increase in borrowings

Repayment of borrowings

Lease payments

Proceeds on issue of shares net of costs

Proceeds on issue of shareholder loan notes

Payment of loan note interest

Deferred consideration paid

Dividend paid

NET CASH GENERATED FROM FINANCING ACTIVITIES

NET (DECREASE)/INCREASE IN CASH AND CASH EQUIVALENTS

CASH AND CASH EQUIVALENTS AT THE BEGINNING OF YEAR

Effect of foreign exchange rate changes

CASH AND CASH EQUIVALENTS AT END OF YEAR

£m

10.6

-

0.4

(15.5)

(15.1)

10.8

(0.5)

(5.1)

0.3

2.0

-

(2.7)

(1.9)

2.9

(1.6)

7.5

(0.1)

5.8

£m

7.0

(18.8)

0.5

(11.3)

(29.6)

21.7

(13.0)

(0.6)

21.3

-

(1.4)

(0.5)

(1.8)

25.7

3.1

4.3

0.1

7.5

90

91

Annual Report & Accounts FY20Arena Events Group plcCompany Statement  
of Cash Flows
for the 15 Month Period Ended 31 March 2020

Notes to the Financial 
Statements 
for the 15 Month Period Ended 31 March 2020

15 months to 31 
March 2020

Year ended 31 
December 2018 

1. Principal Accounting Policies

Note

32

NET CASH USED IN OPERATING ACTIVITIES

CASH FLOW FROM INVESTING ACTIVITIES

Dividend received 

Lending to subsidiaries

NET CASH GENERATED FROM INVESTING ACTIVITIES

CASH FLOW FROM FINANCING ACTIVITIES

Increase in borrowings

Repayment of borrowings

Proceeds on issue of shares

Proceeds on issue of shareholder loan notes

Dividend paid

33

NET CASH GENERATED IN FINANCING ACTIVITIES

NET INCREASE IN CASH AND CASH EQUIVALENTS

CASH AND CASH EQUIVALENTS AT THE BEGINNING OF YEAR

CASH AND CASH EQUIVALENTS AT END OF YEAR

£m

(0.1)

-

(8.5)

(8.5)

9.4

-

0.3

2.0

(1.9)

9.8

1.2

-

1.2

£m

(1.6)

5.5

(33.0)

(27.5)

14.4

(4.8)

21.3

-

(1.8)

29.1

-

-

-

Lending to subsidiaries was classified in prior year as a financing activity and is now being presented in investing activities. 

The preparation of the financial statements requires 
estimates and assumptions that affect the reported 
amounts of revenues, expenses, assets and liabilities, 
and the disclosure of contingent liabilities at the date of 
the financial statements. If, in the future, such estimates 
and assumptions which are based on management’s best 
judgement at the date of the financial statements, deviate 
from the actual circumstances, the original estimates and 
assumptions will be modified as appropriate in the year in 
which the circumstances change. 

Basis of Consolidation

The consolidated financial statements include the results 
of the Company and all its subsidiary undertakings made 
up to the same accounting date. All intra-Group balances, 
transactions, income and expenses are eliminated in full 
on consolidation. The results of subsidiary undertakings 
acquired or disposed of during the period are included or 
excluded from the consolidated income statement from the 
effective date of acquisition or disposal.

Basis of Preparation

The principal accounting policies of the company are set 
out below. The accounting policies have all been applied 
consistently in the consolidated financial statements, with 
the exception of the adoption of IFRS 16 in the current year.

The financial statements presented cover the fifteen  
month period ended 31 March 2020 and the year ended  
31 March 2018. 

Arena Events Group plc (the company) is a public company 
limited by shares incorporated in the United Kingdom 
under the Companies Act 2006 and is registered in England 
and Wales. The consolidated financial statements of Arena 
Events Group Plc are available from the registered office  
at 4 Deer Park Road, London SW19 3GY. 

The principal activities of the company and its subsidiaries 
(the Group) and the nature of the Group’s operations are 
set out in the strategic report.

These financial statements are presented in pounds 
sterling because that is the currency of the primary 
economic environment in which the Group operates. 
Foreign operations are included in accordance with  
the policies set out in note 1.

The financial statements have been prepared for Arena 
Events Group Plc and its subsidiaries (referred to as  
“the Group”). 

The financial statements are prepared in accordance with 
applicable IFRS including standards and interpretations 
issued by the International Accounting Standards Board 
as adopted by the EU and in accordance with Article 4 of 
the IAS Regulation. The financial statements have been 
prepared using the historical cost convention except that 
as disclosed in the accounting policies.

92

93

Annual Report & Accounts FY20Arena Events Group plcNotes to the Financial Statements

Going Concern

In considering going concern of the Group, the Directors 
have reviewed the cash requirements of the Group 
reflecting the impact of COVID-19 and the expectation that 
it will take some time for the global events market to return 
to normal.

The Group has taken actions in order to protect liquidity 
including increasing debt facilities and initiating very 
significant cost reduction programmes. The Board also 
notes the recent successful equity raising and the active 
engagement of our two largest shareholders who now  
own just under 50% of the Group’s equity.

Management believe that the structural changes made 
to the business and the reduced cost base will result in 
increased operational leverage and margins when revenue 
starts to recover.

The Group raised £9.5m (gross proceeds) from its existing 
shareholders in April 2020 and has recently agreed an 
additional £4.75m overdraft facility from its main lender. 
In the light of the uncertainty and disruption to the market 
in which the Group operates caused by the COVID-19 
pandemic, in June 2020 the Group also obtained a waiver 
from its main lender for covenant testing at June 2020 and 
September 2020 and remains in discussions regarding a 
revised basis for testing in December 2020 and beyond 
as the market recovers. The viability assessment also 
assumes the refinancing of the Group’s debt facility prior  
to its expiry in October 2022 with no changes to the terms 
of the agreement.

The Group has prepared three views of future performance 
– a low; a mid; and an upside case. Each of these is built on 
detailed bottom-up forecasts for the FY21 period. In light 
of the COVID-19 pandemic and the impact on the Group’s 
visibility of trading in subsequent years, the Directors  
have used high-level assumptions for these periods,  
based around the pace of recovery relative to 2019 levels 
of activity.

The Group’s mid-case scenario is modelled on the 
assumption that from early 2021 onwards global event 
markets gradually return to normal and that there are no 
further significant lockdowns. The mid-case also forms 
the basis for all goodwill impairment reviews and work 
to support the going concern review, with the low and 
upside cases representing downside and high sensitivities 
respectively. The Board has reviewed management’s `low 
case` scenario which assumes further COVID-19 related 
disruption to the global event market and this showed the 
Group remains reliant on additional support in order to 
maintain the necessary liquidity. 

Based on the existing covenant structure, under both the 
mid and low-case scenarios the December 2020 to June 
2021 tests would not be passed, however, the Group would 
have sufficient headroom under the upside case. As such, 
the Group would require the continuing support or waivers 
from the bank in the mid and low-case scenario. The 
Directors have no reason to believe that such support will 
not be available, and positive discussions with the Group’s 
main lending bank are ongoing, including seeking access to 
additional funding under a CLBILS facility.

Based on the assessment outlined above which has been 
considered and reviewed by the Board the Board has 
a reasonable expectation that the Group has access to 
sufficient liquidity for the foreseeable future and that 
the financial statements for the fifteen months to 31 
March 2020 should be prepared on a going concern basis. 
However there remains a material uncertainty which may 
cast significant doubt on the company’s ability to continue 
as a going concern.

Application of New and  
Revised Standards

New and Amended IFRS Standards that  
are Effective for the Current Year

In the current year, the Group has applied IFRS 16 Leases 
(as issued by the IASB 2016) that is effective for periods 
that begin on or after January 2019. 

IFRS 16 Leases

IFRS 16 introduces new or amended requirements with 
respect to lease accounting. It introduces significant 
changes to lessee accounting by removing the distinction 
between operating and finance lease and requiring the 
recognition of a right-of-use asset and a lease liability at 
commencement for all leases, except for short-term leases 
and leases of low value assets. The impact of the adoption 
of IFRS 16 on the Group’s consolidated financial statements 
is described below with the financial impact of the initial 
application of IFRS 16 is detailed in note 17.

The date of initial application of IFRS 16 for the Group  
is 1 January 2019. 

The Group has applied IFRS 16 using the modified 
retrospective approach, with no requirement to restate 
comparative information.

a.  Impact of the New Definition of a Lease

The Group has made use of the practical expedient 
available on transition to IFRS 16 not to reassess 
whether a contract is or contains a lease. Accordingly, 
the definition of a lease in accordance with IAS 17 and 
IFRIC 4 will continue to be applied to those contracts 
entered or modified before 1 January 2019. 

The change in definition of a lease mainly relates to 
the concept of control. IFRS 16 determines whether a 
contract contains a lease on the basis of whether the 
customer has the right to control the use of an identified 
asset for a period of time in exchange for consideration. 
This is in contrast to the focus on ‘risks and rewards’ in 
IAS 17 and IFRIC 4. 

The Group applies the definition of a lease and related 
guidance set out in IFRS 16 to all contracts entered into 
or changed on or after 1 January 2019. In preparation 
for the first-time application of IFRS 16, the Group has 
carried out an implementation project. The project 
has shown that the new definition in IFRS 16 will not 
significantly change the scope of contracts that meet 
the definition of a lease for the Group.

b.  Impact on Lessor Accounting 

IFRS 16 does not change substantially how a lessor 
accounts for leases. Under IFRS 16, a lessor continues  
to classify leases as either finance leases or operating 
leases and account for those two types of leases 
differently. The Group did not have any lessor 
arrangements in place for the 15 month period to  
31 March 2020.

IFRIC 23 Uncertainty Over Income  
Tax Treatments

IFRIC 23 clarifies the accounting for uncertainties in 
income tax and is effective from 1 January 2019. There has 
been no impact on the Group’s financial statements as a 
result of the adoption of IFRIC 23.

New and Amended IFRS Standards that  
are in Issue but not Effective Yet

At the date of authorisation of these financial statements,  
The Group has not applied the following new and revised IFRS 
Standards that have been issued but are not yet effective:

IFRS 17

Insurance Contracts

IFRS 10 Consolidated 
Financial Statements 
and IAS 28 
(amendments)

Sale or Contribution 
of Assets between an 
Investor and its Associate 
or Joint Venture

Amendments to IFRS 3

Definition of a business

Amendments to IAS 1 
and IAS 8

Definition of material

Conceptual Framework

Amendments to 
References to the 
Conceptual Framework  
in IFRS Standards

94

95

Annual Report & Accounts FY20Arena Events Group plcNotes to the Financial Statements

The Directors do not expect that the adoption of the 
Standards listed above will have a material impact on the 
financial statements of the Group in future periods.

Revenue Recognition

The Group recognises revenue in line with IFRS 15 Revenue 
from Contracts with Customers.

The Group is contracted to provide temporary seating, 
structures and interiors to its customers (Rental Hire). 
IFRS 15 has been applied to these contracts as the key 
obligations are design, installation and de-rig. Where 
there is a maintenance agreement revenue is recognised 
over time.

The Group’s accounting policies for its revenue streams are 
disclosed in detailed below.

The core principle of IFRS 15 is that an entity should 
recognise revenue to reflect the transfer of promised 
goods or services to customers in an amount that reflects 
the consideration to which the entity expects to be entitled 
in exchange for those goods or services. 

The following revenue streams have been identified:

Rental hire

Where the obligations within a 
contract are for design, installation 
and de-rig, revenue is recognised 
when these obligations have been 
met based on an estimate of cost plus 
margin. Where there is a maintenance 
element to the contract the revenue 
is recognised over the time of the 
maintenance agreement based on an 
estimate of cost plus margin.

Capital sales

Revenue and profit will be recognised 
on handover at which point control 
is transferred to the customer. i.e no 
change to previous treatment.

Where the Group was contracted to provide temporary 
seating, structures and interiors (Rental Hire), on events 
that have either been cancelled or postponed due to 
the global outbreak of COVID-19 it has taken the follow 
approach to revenue recognition:

•  On cancellation the Group will recognise revenue 
on the basis that all contractual obligations have 
been completed to the point of cancellation, unless 
otherwise specified within the original contract. The 
amount of revenue recognised will be based on cash 
collected at the date of cancellation plus any further 
amounts agreed with the customer as recoverable

• 

 On postponement the Group recognise revenue based 
on work completed at the time of postponement based 
on percentage of an estimated total cost to complete 
each obligation plus a margin. The residual contract 
value will be recognised in line with IFRS 15 on 
recommencement of the contract 

Foreign Currency Translation

During the year foreign currency transactions are 
translated using the exchange rate in operation on the date 
on which the transaction occurred. Any exchange gain or 
loss occurring as a result of a business transaction being 
settled at an exchange rate that differs from that used 
when the transaction was originally recorded is credited or 
charged to the profit and loss account.

On consolidation, foreign entities balance sheets and profit 
and loss are recorded using the closing rate method.

The functional currency for the Group’s financial 
statements is GBP. 

Goodwill

Tangible Fixed Assets

Goodwill is measured in line with IFRS 3 Business 
Combinations, being the excess of the sum of consideration 
transferred over the amounts of the acquired net assets.

Tangible fixed assets, which include assets acquired for 
hire, are capitalised at their purchase cost, together with 
any incidental costs of acquisition.

Goodwill is not amortised but is reviewed for  
impairment on an annual basis. For the purpose of 
impairment testing, goodwill is allocated to each of the 
Group’s cash-generating units. If the recoverable amount 
of the cash-generating unit is less than the carrying 
amount of the unit, the impairment is allocated first to 
reduce the carrying amount of any goodwill allocated to 
the unit and then to the other assets of the unit pro-rata on 
the basis of the carrying amount of each asset in the unit. 

Any impairment loss recognised for goodwill is not 
reversed in a subsequent period.

Depreciation is provided by the company to write off the 
cost less the estimated residual value of tangible fixed 
assets on a straight line basis over their estimated useful 
economic lives as follows:

Hire equipment (metal)

Between 15 and 25 years

Hire equipment  
(non-metal)

Between 3 and 10 years

Plant and machinery

Between 2 and 7 years 

 On disposal of a cash-generating unit, the attributable 
amount of goodwill is included in the determination of  
the profit and loss on disposal. 

Motor vehicles

Between 3 and 5 years

Fixtures and fittings

Between 3 and 6 years

Customer Relationship Costs

Customer relationship costs are an estimated value 
attributed to key current customers acquired.

Investments

Investments in subsidiary undertakings are stated at 
purchase cost of acquisition (including any incidental cost 
of acquisition), together with the amount of any long-term 
loans advanced to those undertakings.

Where, in the opinion of the Directors, there has been an 
impairment of the investments, appropriate provisions are 
made and charged to the profit and loss account.

The intangible asset arising is being amortised on a 
straight line basis over 5 to 8 years from the date the new 
business assets went into service. This is based on the 
expected beneficial life of the key customer. The Directors 
consider this represents the useful economic benefit of the 
key customers acquired.

Development Costs

Development costs are calculated as those costs incurred 
to develop a new product to add to the businesses offering.

The intangible asset arising on development is being 
amortised on a straight line basis over 15 years from the 
date the new product went into service. The Directors 
consider 15 years to represent the useful economic benefit 
of the product.

96

97

Annual Report & Accounts FY20Arena Events Group plcNotes to the Financial Statements

Inventories

Raw materials are stated at the lower of cost and net 
realisable value. Raw material cost is determined on a first 
in first out basis. Provision is made where necessary for 
obsolete, slow moving and defective stocks.

Work in progress has been valued at the lower of cost and 
net realisable value and includes costs incurred on long 
term contracts. Costs include direct materials and direct 
labour only. Provided that the outcome of any material 
long-term contracts ongoing at the year-end can be 
assessed with reasonable certainty, attributable profit 
earned to date is recognised in the profit and loss account 
and work in progress is stated net of amounts transferred 
to cost of sales, net of payments received on account.

Non-Recurring and One-Off Items

During the year the Group reviews costs that are deemed to 
be one-off and non-recurring in nature. In order to provide 
an indication of the Group’s underlying business these 
items are classed as exceptional and presented separately 
on the face of the income statement and detailed in note 4.

Cash and Cash Equivalents

Cash and cash equivalents comprise cash at bank and 
in hand and short-term bank deposits with maturity of 
three months or less, which are used by the Group in the 
management of its short-term commitments.

Taxation

Current tax, including UK corporation tax and foreign tax, 
is provided at amounts expected to be paid (or recovered) 
using the tax rates and laws that have been enacted or 
substantively enacted by the balance sheet date.

Deferred tax is recognised in respect of all timing 
differences that have originated but not reversed at the 
balance sheet date, where transactions or events that 
result in an obligation to pay more tax in the future or a 
right to pay less tax in the future have occurred at the 
balance sheet date.

A net deferred tax asset is regarded as recoverable 
and therefore recognised only when, on the basis of all 
available evidence, it can be regarded as more likely than 
not that there will be suitable taxable profits against which 
to recover carried forward tax losses and from which the 
future reversal of underlying timing differences can  
be deducted.

98

Deferred tax is measured at the average tax rates that 
are expected to apply in the periods in which the timing 
differences are expected to reserve, based on tax rates  
and laws that have been enacted, or substantively enacted, 
by the balance sheet date. Deferred tax is measured on a 
non-discounted basis.

Pension Costs

The Group contributes to various defined contribution 
pension schemes. The assets of the schemes are held 
separately from those of the Group in independently 
administered funds. Contributions to the schemes are 
charged to the profit and loss account in the year/period in 
which they are incurred. 

Share-Based Payment Transactions

Equity-settled share-based payments to employees are 
measured at the fair value of the equity instruments at 
the grant date (note 24). The fair value determined at the 
grant date of the equity-settled share-based payments is 
expensed on a straight-line basis over the vesting period, 
based on the Group’s estimate of the value of equity 
instruments that will eventually vest, with a corresponding 
increase in equity. At the end of each reporting period, 
the Group revises its estimate of the number of equity 
instruments expected to vest.

The impact of the revision of the original estimates,  
if any, is recognised in profit or loss such that the 
cumulative expense reflects the revised estimate,  
with a corresponding adjustment to the equity-settled 
employee benefits reserve. 

Financial Assets

All financial assets are recognised and derecognised on a 
trade date where the purchase or sale of a financial asset 
is under a contract whose terms require delivery of the 
financial asset within the timeframe established by the 
market concerned, and are initially measured at fair value, 
plus transaction costs.

Financial Liabilities

Financial liabilities held by the Group are classified as 
other financial liabilities at amortised cost.

Related Party Disclosures

Balances and transactions between the company and 
its subsidiaries, which are related parties, have been 
eliminated on consolidation. Transactions between the 
group and its associates are disclosed in note 28.

COVID-19

The Group operates in a market based upon supporting 
mass gatherings at sports and music events, exhibitions, 
private and corporate meetings and other mass 
participation events. At the time of these financial 
statements it is unclear as to the effect of COVID-19 on 
such events. A prolonged period of social distancing or a 
reduction in the desire of attendees to travel could put the 
future of such events at risk.

The Group continues to engage with all event organisers 
to understand changing requirements and recovery plans 
where future events are cancelled or postponed. 

The permanent cessation of such events would require  
the Group to reset its commercial offering and reduce its 
cost base and investment plans to maintain necessary 
levels of cash generation. This backdrop may also lead to  
a reduction in the number of competing suppliers.

The Group’s products could provide additional flexibility 
to those seeking to operate within social distancing 
guidelines by temporarily increasing available areas that 
can be used.

Brexit

At the time of these financial statements there still remains 
uncertainty over the framework of the UK’s departure from 
the EU at the end of 2020.

Whilst the Group considers that there could be an effect on 
judgements, estimates or assumptions following Brexit, 
the Group does not expect any change to be material.

In terms of supply chain, any impact is expected to be 
limited to the UKE Division. The key items detailed below 
are those that the management believes could have a 
potential impact on the Group results:

•  Staffing: the introduction of controls on the freedom 
of movement of people may impact the availability of 
seasonal un-skilled labour. The Group has sought to 
maintain as much flexibility in the employment market 
as possible, identifying key roles and personnel and 
working to retain those individuals wherever possible

•  Tariffs: the Group’s exposure to European cross border 

trade remains limited and hence a changing structure of 
tariffs is unlikely to have a material impact. In general, 
the Group has both costs and revenues arising in local 
currencies providing a natural hedge

Critical Accounting Judgements

The preparation of the Group financial statements requires 
the use of certain judgements that affect the reported 
amounts of assets, liabilities, income and expenses. 
Judgements are continually evaluated and are based 
on historical experience and other factors, including 
expectations of future events that are believed to be 
reasonable under the circumstances.

Changes in accounting judgements may be necessary 
if there are changes in the circumstances on which the 
estimate was based or as a result of new information or 
more experience.

Exceptional Items

The Group applies judgement in identifying the significant 
non-recurring items of income and expense that are 
recognised as exceptional to help provide an indication of 
the Group’s underlying business performance. These are 
detailed in note 4.

Key Sources of Estimation Uncertainty

The preparation of the Group financial statements requires 
the use of certain estimates and assumptions that affect 
the reported amounts of assets, liabilities, income and 
expenses. Estimates are continually evaluated and are 
based on historical experience and other factors, including 
expectations of future events that are believed to be 
reasonable under the circumstances.

Changes in accounting estimates may be necessary  
if there are changes in the circumstances on which the 
estimate was based or as a result of new information  
or more experience.

99

Annual Report & Accounts FY20Arena Events Group plcNotes to the Financial Statements

Share Options and Other Equity Instruments

A Group share option scheme allows for options to be 
issued over ordinary shares, up to a maximum of 10% 
of the Company’s ordinary shares in issue at the time of 
grant, over a ten year period.  The option exercise price will 
usually be the mid-market price of the shares on the date 
of grant

The current share options in issue at 31 March 2020 were:

Option price pence

No Shares

Year of issue

  Vesting dates

0.550

0.600

0.680

0.400

0.185

0.185

3,558,182

135,000

1,505,000

1,788,000

100,000

2,162,162

9,248,344

2017

2018

2018

2019

2019

2019

01-Jul-19

01-Jul-20

01-Jul-21

01-Dec-19

01-Dec-20

01-Dec-21

05-Oct-21

05-Oct-22

05-Oct-23

01-Jul-22

01-Jul-23

01-Jul-24

01-Oct-21

01-Oct-22

01-Oct-23

16-Sep-22

16-Sep-23

16-Sep-24

Full details of the share options can be seen in note 24.

Useful Economic Life and Residual Value of Assets

The Group uses the Black–Scholes model to value its share 
option awards. Certain judgement is required in terms of 
selecting the risk-free interest rate and standard deviation 
rate used. The charge for the current year is £0.3m which may 
increase or decrease with changes to these rates.

Risk free rates are based upon government bonds in issue at 
the time of option award. As at the 31 March 2020 the Share 
Option Reserve was £0.6m. If the risk free rate increased or 
decreased by 10% there would not be a material impact on  
the reserve.

The assessment of the useful economic life and residual value 
of the Group’s fixed assets involves a significant amount of 
judgement based on historical experience with similar assets 
as well as anticipation of future events which may impact their 
useful life and residual value. Depreciation and amortisation 
for the other assumptions and judgements are applied by 
the Group which are evaluated on a continual basis but are 
not significant. Depreciation and amortisation for the fifteen 
month period is £9.5m and £0.8m respectively (2018: £5.3m 
and £0.4m). These amounts may increase/decrease based on 
the useful life.

Goodwill Impairment

The discounted cash flow methodology employed by the 
Group when testing for goodwill impairment requires 
judgements regarding revenue growth, operating margins, 
discount rates and working capital requirements. Further 
details of the methodology, discount rates, long-term 
growth rates used in relation to the goodwill impairment are 
set out in note 9.

Other estimates are applied by the Group which are 
evaluated on a continual basis but are not significant.

100

2. Segment Reporting

The Group has three reportable segments; UK and Europe 
(UKE), Middle East and Asia (MEA) and Americas (US).  
For each of the three segments, the Group’s chief operating 
decision maker (the “Board”) reviews internal management 
reports on a monthly basis. 

15 month period ended 31 March 2020

REVENUE

Rental

Capital sales

TOTAL REVENUE

Gross profit

Rental

Capital sales

TOTAL GROSS PROFIT

Information regarding the results of each reportable  
segment is included below. Any intercompany trading is 
recorded at arm’s length and is eliminated on consolidation. 
Segment results before exceptional items are used to 
measure performance as management believes that 
such information is the most relevant in evaluating the 
performance of certain segments relative to other entities 
that operate within these industries. 

UKE 

£m

56.7

3.4

60.1

14.2

0.8

15.0

MEA

£m

57.0

1.2

58.2

18.8

0.3

19.1

US

£m

61.2

3.7

64.9

18.7

2.6

21.3

Total

£m

174.9

8.3

183.2

51.7

3.7

55.4

Administration expenses

(11.7)

(13.2)

(15.9)

(40.8)

SEGMENT RESULT

3.3

5.9

5.4

Central administrative expenses

Earnings before interest, tax, depreciation,  
exceptional items, acquisition costs, share option  
costs and intangible amortisation

RECONCILIATION OF SEGMENT RESULT TO LOSS BEFORE TAX  
Segment result

Depreciation and amortisation

Right-of -use assets depreciation

Exceptional costs

Share option costs

Net finance expense

LOSS BEFORE TAX

14.6

(1.4)

13.2

(10.3)

(4.7)

(17.5)

(0.3)

(3.4)

(23.0)

101

Annual Report & Accounts FY20Arena Events Group plcUKE 

£m

52.2

2.0

54.2

12.6

0.6

13.2

(10.5)

2.7

MEA

£m

26.4

2.1

28.5

9.9

0.4

10.3

(7.0)

3.3

Notes to the Financial Statements

Year ended 31 December 2018

REVENUE

Rental

Capital sales

TOTAL REVENUE

Gross profit

Rental

Capital sales

TOTAL GROSS PROFIT

Administration expenses

SEGMENT RESULT

Central administrative expenses

Earnings before interest, tax, depreciation,  
exceptional items, acquisition costs, share option  
costs and intangible amortisation

RECONCILIATION OF SEGMENT RESULT TO LOSS BEFORE TAX 
Segment result

Depreciation and amortisation

Exceptional costs

Acquisition costs

Share option costs

Net finance expense

LOSS BEFORE TAX

US

£m

49.4

2.9

52.3

16.1

2.2

18.3

Total

£m

128.0

7.0

135.0

38.6

3.2

41.8

(11.1)

(28.6)

7.2

13.2

(1.1)

12.1

(5.7)

(5.4)

(0.8)

(0.2)

(1.6)

(1.6)

Segmental assets and/or liabilities are not presented as this information is not regularly provided to the chief operating 
decision maker.

Geographical Information

The Group’s revenue from external customers by geographical location are as detailed below. Non-current assets 
(excluding, deferred tax assets, other financial assets and right-of-use assets) are situated: 43.0% UKE, 25.2% MEA  
and 31.8% US (2018: 48.6% UKE, 17.2% MEA and 34.2% US)

102

Analysis of revenue by geographical destination

United Kingdom

Europe (excluding the United Kingdom)

North America

Middle East

Asia

Analysis of revenue by type

Rental and services

Capital sales

3. Expenses by Nature

Employees remuneration and benefits

Changes in inventories of finished goods and work in progress

Transportation, carriage and packing

Depreciation and amortisation expenses

Bad debt write-off

Other expenses

15 months to  
31 March 2020

Year Ended  
31 December 2018

£m

56.1

1.1

65.0

42.9

18.1

£m

50.4

3.5

52.4

18.1

10.6

183.2

135.0

15 months to  
31 March 2020

Year Ended  
31 December 2018

£m

£m

174.8

8.4

183.2

128.0

7.0

135.0

15 months to  
31 March 2020

Year Ended  
31 December 2018

£m

53.6

2.2

11.6

15.0

1.1

119.3

202.8

£m

37.1

18.9

10.6

5.7

0.2

62.5

135.0

103

Annual Report & Accounts FY20Arena Events Group plcNotes to the Financial Statements

Other expenses include £17.5m (2018: £5.4m) of items exceptional in nature which have been disclosed separately on the 
face of the income statement in order to disclose underlying results. Neither ‘adjusted EBITDA’ nor ‘exceptional items’ are 
defined by IFRS however the Directors believe that the disclosures presented in this manner provide clear presentation of 
the financial performance of the Group. 

The current year exceptional items are detailed in note 4.

4. Operating Profit

Group Operating Profit is Stated after Charging/(Crediting):

Restructuring costs relate to restructuring that took  
place in: the Arena US operation; the UK Structures and 
Well-Dressed Tables business units; the Arena Exhibitions 
& Events Services division in Dubai; and, operations in a 
number of Asian markets (2018: UK and US). In addition, 
the impact of COVID-19 at the end of the period led to a 
detailed review of the carrying value of certain fixed and 
current assets and their subsequent impairment as their 
value in use is not expected to be fully recovered. A £16.1m 
impairment was also taken against the carrying value 
of goodwill on the UKE CGU driven by a revised trading 
outlook, in part due to COVID-19. These charges were 
partially offset by an insurance recovery relating to the 

settlement of the legacy DOJ case in the US (2018: US legal 
costs relate to the settlement of the Department of Justice 
law suit against Arena Event Services Inc and related 
legal fees) (note 26). There were no acquisition costs 
in the period, but a revised view on the level of deferred 
consideration payable on 2018 acquisitions, in the light of 
the outlook driven by COVID-19, gave rise to a credit from a 
reduction in provisions.

All costs shown as exceptional are considered to be one-off 
and are presented as exceptional items so as to provide an 
indication of the Group’s underlying business.

15 months to  
31 March 2020

Year Ended  
31 December 2018

Auditor’s Remuneration

Note

10

11

17

Amortisation of intangible assets

Depreciation of property, plant and equipment:

Tangible fixed assets

Right of use assets

Profit on disposal of fixed assets

Share option cost

Items of an exceptional nature:

Restructuring costs

US legal costs and insurance recovery

Reduction of deferred consideration

Impairment of goodwill

Acquisition related costs

£m

0.8

9.5

4.7

(0.3)

0.3

4.2

(1.9)

(0.9)

16.1

-

32.5

£m

0.4

5.3

-

(0.1)

0.2

1.2

4.2

-

-

0.8

12.0

104

15 months to  
31 March 2020

Year Ended  
31 December 2018

Fees payable to company’s auditor for the audit  
of the company’s annual accounts

Fees payable to the company’s auditor for other services  
to the group:

The audit of the company’s subsidiaries

Total audit fees

Other taxation advisory

Other services

Total non-audit fees

£m

0.1

0.3

0.4

-

-

-

£m

0.1

0.2

0.3

-

-

-

105

Annual Report & Accounts FY20Arena Events Group plcNotes to the Financial Statements

5. Employee Information

6. Loss Per Share

The average monthly number of persons (including Executive Directors) employed by the Group during the period ended 
31 March 2020 was:

Group – By activity

Administration and finance

Sales and marketing

Technical support and maintenance

Warehouse, site, transport and distribution

Staff costs (for the above persons)

Wages and salaries

Social security costs

Other pension costs 

Company – By activity

Administration and finance

Sales and marketing

Staff costs (for the above persons)

Wages and salaries

Social security costs

106

Note

27

Note

15 months to  
31 March 2020

Year Ended  
31 December 2018

Number

Number

181

147

104

924

1,356

148

109

136

612

1,005

15 months to  
31 March 2020

Year Ended  
31 December 2018

£m

49.1

3.8

0.7

53.6

£m

33.7

2.8

0.6

37.1

Basic earnings per share

Basic earnings per share from continuing operations

Diluted earnings per share

Diluted earnings per share from continuing operations

15 months to  
31 March 2020

Year Ended  
31 December 2018

pence per share

pence per share

(15.0)

(15.0)

(1.6)

(1.6)

Basic and diluted earnings per share are calculated by dividing profit or loss attributable to ordinary equity holders by the 
weighted average number of ordinary shares in issue during the period.

The calculations of basic and diluted loss per share are:

Loss for the period attributable to shareholders

15 months to  
31 March 2020

Year Ended  
31 December 2018

£m

(22.9)

£m

(2.0)

15 months to  
31 March 2020

Year Ended  
31 December 2018

Number

Number

Basic

Number

Number

152,673,573

131,650,300

Weighted average number of ordinary shares in issue:

2020

2018

6

1

7

6

1

7

15 months to  
31 March 2020

Year Ended  
31 December 2018

£m

0.7

0.1

0.8

£m

0.5

0.1

0.6

Adjustment for share options

169,250

2,333,375

Diluted

152,842,823

133,983,675

107

Annual Report & Accounts FY20Arena Events Group plcNotes to the Financial Statements

7. Finance Costs (Net)

The tax assessed for the year is lower (2018: higher) than the standard rate of corporation tax in the UK of 19.0%  
(2018: 19%). The differences are explained below:

15 months 
ended  
31 March 2020

15 months 
ended 
31 March 2020

Year ended 
31 December 
2018

Year ended 
31 December 
2018

Group £m

Company £m

Group £m

Company £m

1.8

-

1.1

-

0.5

3.4

0.9

(0.4)

-

-

0.3

0.8

0.9

 -

0.1

  0.1

0.5

1.6

0.1

(0.2)

-

-

-

(0.1)

Interest payable on bank loans  
and overdrafts

Interest receivable on 
intercompany loan notes

Finance charges payable under  
lease liabilities

Imputed interest on deferred 
consideration

Amortisation of bank refinance 
costs

Loss on ordinary activities before taxation

Loss on ordinary activities multiplied by standard rate  
of corporation tax in the UK of 19% (2018: 19%)

Effects of:

Expenses not deductible for tax purposes:

Overseas subsidiary not subject to UK taxation

Capital gains 

Amounts not recognised

Adjustment in respect of prior year

Income tax (credit)/expense reported in the income statement

15 months to  
31 March 2020

Year Ended  
31 December 2018

£m

(23.0)

(4.4)

3.2

0.3

0.3

0.4

0.1

(0.1)

£m

(1.6)

(0.3)

0.2

0.1

-

0.3

0.1

0.4

8. Tax on Loss on Ordinary Activities

Note

Current tax

UK corporation tax on loss of the year

Adjustments in respect of prior year

Overseas tax

Total current tax charge

Deferred taxation

Origination and reversal of timing differences

Adjustments in respect of prior year

Effect of change in tax laws

Total deferred taxation credit

18

Tax credit on loss on ordinary activities

15 months to  
31 March 2020

Year Ended  
31 December 2018

The UK corporation tax expense within these financial statements has been provided for at the rate of 19%  
(2018: 19%). On 17 March 2020 the Government enacted that the main rate of Corporation Tax would remain at 19% 
(effective 01 April 2020).

Deferred tax assets and liabilities are measured at tax rates that are enacted or substantively enacted at the balance sheet 
date and accordingly deferred tax has been recognised within these financial statements at 19% (2018: 17%).

£m

-

-

-

0.2

0.2

(0.4)

0.1

-

(0.3)

(0.1)

£m

-

-

-

0.4

0.4

(0.1)

0.1

-

-

0.4

108

109

Annual Report & Accounts FY20Arena Events Group plcNotes to the Financial Statements

9. Goodwill

Cost

At 1 January 2018

Additions in the year

At 31 December 2018

At 1 January 2019

Additions in the period

Adjustments in the period

At 31 March 2020

Accumulated impairment losses

At 31 December 2018

Impairment in the period

At 31 March 2020

Carrying amount

At 31 March 2020

At 31 December 2018

£m

34.2

15.2

49.4

49.4

0.3

(1.9)

47.8

-

16.1

16.1

31.7

49.4

Additions in the period of £0.3m relate to a fair value adjustment of the TGP Holdings assets during the year following 
acquisition. Adjustments in the period relate to a revised view on the level of deferred consideration payable on 2018 
acquisitions in light of the outlook driven by COVID-19. The £1.9m adjustment is split: TGP Holdings £1.6m and Arena 
Stuart Rentals £0.3m.

Goodwill acquired in a business combination is allocated, at acquisition, to the cash generating units (CGUs) that are 
expected to benefit from that business combination. After impairment, the carrying amount of goodwill had been 
allocated as follows:

CGU

UKE

MEA

US

31 March 2020

31 December 2018

£m

16.7

5.9

9.1

31.7

£m

32.9

7.4

9.1

49.4

The recoverable amounts of the CGUs are determined  
from the value in use calculations. The value in use 
calculations are based on a five-year forecast with a 
terminal value applied based on a long-term growth rate  
of 2% (2018: 2%).

The WACC calculation used the cost of equity based on 
the CAPM model using available market information in 
relation to the risk free rate, beta coefficient and equity risk 
premium. The main driver of the difference increased debt 
to equity proportions within the business.

The key assumptions are those regarding discount rates, 
growth rates and margin percentages during the period.

The analysis has been prepared against the backdrop of the 
COVID-19 pandemic, with the assumption that activity and 
revenue levels do not return to FY20 levels until FY24 (with 
the UKE being FY25 underpinned by the mature market it 
operates within). EBITDA % by FY25 is forecast to recover 
to be ahead of FY20 levels, in part driven by structural cost 
reduction programmes implemented within each division. 
By FY25 EBITDA margins are forecast to be at: US 10%, 
MEA 10% and UKE 8% (FY20: US 8%, MEA 8% and UKE 
7%). Capex has been allowed at a rate of between 4% and 
6% of revenue (2018: 3% to 6%).

The rates used to discount the CGU cash flows are a pre-tax 
discount rate derived from WACC of: UKE 9.5%, MEA 11.0% 
and US 9.0% (2018: UKE 10.0%, MEA 12.0% and US 11.3%). 

The impairment review generated a Goodwill impairment 
of £16.1m in the UKE CGU, with the detrimental current and 
forecasted impact of the COVID-19 pandemic on the UKE 
CGUs cashflow generation the core driver. Management 
believe that the CGU can no longer support the current 
high level of Goodwill, which predominantly relates to 
acquisitions made prior to 2017, and therefore believe the 
adjustment is appropriate to reset the level of Goodwill 
within the CGU and the Group.

The Group has conducted a sensitivity analysis on the 
impairment test of the MEA and US CGUs. An increase in 
the applied discount rates (WACC) of 6% would not leave 
the carrying value of goodwill in excess of its recoverable 
amount for either CGU, with the hurdle rate being higher for 
the MEA CGU. In addition, adjusting long term growth rate 
% from 2% to 0% would also not trigger an impairment in 
the MEA or US CGUs.

110

111

Annual Report & Accounts FY20Arena Events Group plcNotes to the Financial Statements

10. Other Intangible Assets

11. Tangible Fixed Assets

Customer 
relationships

Licence

Development 
costs

Total

Buildings and 
leasehold 
improvements

Plant and 
machinery 
and hire 
equipment

Motor 
vehicles

Fixtures and 
fittings

Total

Group

Cost

At 1 January 2018

Additions in the year

At 31 December 2018

At 31 March 2020

Accumulated amortisation

At 1 January 2018

Amount charged to operating expense 
for the year

At 31 December 2018

At 1 January 2019

Amount charged to operating expense 
during the period

At 31 March 2020

Net book value

At 31 March 2020

At 31 December 2018

£m

0.5

4.9

5.4

5.4

0.1

0.2

0.3

0.3

0.5

0.8

4.6

5.1

£m

-

3.4

3.4

3.4

-

0.1

0.1

0.1

0.2

0.3

3.1

3.3

£m

0.3

-

0.3

0.3

0.1

0.1

0.2

0.2

0.1

0.3

-

0.1

£m

0.8

8.3

9.1

9.1

0.2

0.4

0.6

0.6

0.8

1.4

7.7

8.5

Customer relationships is the amount attributed to the value of key current customer relationships (2018: various 
acquisitions). These are amortised on a straight-line basis between five and eight years from the date of acquisition.  
The licence relates to the TGP property in Dubai and is amortised on a straight-line basis over 18 years in line with term 
of the licence. Development expenditure is the amount incurred by Arena Seating in respect of the Clearview™ seating 
system. The intangible asset arising on development is being amortised on a straight-line basis of fifteen years from the 
effective date the new Clearview™ seating system went in to service. The company had no intangible assets (2018: nil).

112

Group

Cost

At 1 January 2018

Foreign exchange

Additions

Acquisitions

Disposals

At 31 December 2018

Foreign exchange

Additions

Disposals

At 31 March 2020

Accumulated depreciation

At 1 January 2018

Foreign exchange

Charge for the financial 
year

Disposals

At 31 December 2018

Foreign exchange

Charge for the period

Disposals

At 31 March 2020

Net book value

At 31 March 2020

At 31 December 2018

£m

1.2

0.1

0.2

2.4

(0.1)

3.8

-

0.9

(0.1)

4.6

0.5

-

0.2

(0.1)

0.6

-

0.4

(0.1)

0.9

3.7

3.2

£m

57.4

1.8

10.5

3.4

(1.5)

71.6

(0.8)

13.9

(1.8)

82.9

24.7

1.0

4.7

(1.1)

29.3

(0.3)

8.2

(1.7)

35.5

47.4

42.3

£m

0.7

-

0.1

0.5

(0.1)

1.2

-

0.1

(0.1)

1.2

0.4

-

0.2

(0.1)

0.5

-

0.3

(0.1)

0.7

0.5

0.7

£m

£m

1.3

0.1

0.6

0.4

-

2.4

(0.1)

0.6

-

2.9

1.0

0.1

0.2

-

1.3

-

0.6

-

1.9

1.0

1.1

60.6

2.0

11.4

6.7

(1.7)

79.0

(0.9)

15.5

(2.0)

91.6

26.6

1.1

5.3

(1.3)

31.7

(0.3)

9.5

(1.9)

39.0

52.6

47.3

113

Annual Report & Accounts FY20Arena Events Group plcNotes to the Financial Statements

The company holds no tangible fixed assets (2018: nil).

Included above are assets held under finance lease and hire purchase contracts as follows:

Name of Company

Percentage of ordinary 
shares held, %

Nature of business

Registered address

Plant, machinery and hire equipment 
31 March 2020

Plant, machinery and hire equipment 
31 December 2018

£m

3.4

1.1

-

(0.2)

4.3

£m

2.9

-

0.6

(0.1)

3.4

AES Arena Event Services 
Group Holdings Limited

AES Arena Event Services 
Holdings Limited

100

100*

Holding company

Holding company

Arena Ice BVBA 

100**

Temporary ice rinks

Arena Event Services Inc. 

100**

Arena Stuart Rentals Inc. 

100**

Temporary 
structures

Temporary 
structures

WB Co (1402) Limited

100**

Holding company

WB Co (1403) Limited

100***

Holding company

Shares in subsidiary 
undertakings

Arena Event Services 
Group Limited

100****

Temporary seating 
and structures

Net book value

At 1 January

Additions in the period

Exchange movements

Depreciation charge for the period

At 31 March/December

12. Investments

Company

Cost and net book value

At 1 January 2019 and 31 March 2020

The following information relates to the subsidiary undertakings of the Company as at 31 March 2020, all of which are 
incorporated in England except for Arena Events Limited and TGP Holdings Limited incorporated in the British Virgin 
Islands, Asia Tents Arena Sdn. Bhd. incorporated in Malaysia, Arena Event Services Inc. and Arena Stuart Rentals Inc. 
incorporated in the USA, Arena Ice BVBA incorporated in Belgium, Arena Hong Kong Limited and Ironmonger Limited 
incorporated in Hong Kong and Arena Event Services PTE incorporated in Singapore.

The Group had no fixed asset investments.

£m

1.0

Richerbs Limited

100*****

Holding company

Events Solution Limited

100******

Temporary barriers

272 Bath Street, Glasgow, G2 4JR

Ice House Rentals

100*****

Temporary cold 
storage

Bash Bars Limited

100*****

Bar rental

Arena Event Services PTE 
Limited

100*****

Arena Events Limited

100*****

TGP Holdings

100*****

Arena Gulf Events LLC

100*****

Temporary 
structures

Temporary 
structures

Exhibitions and 
Graphics

Al Barsha South, Office No, 1304, 
Level 13, PO Box: 65588, Dubai

Temporary 
structures

Office # 110, Level 1,  
B1 Cubes Park ICT 
Mussafah, Abu Dhabi,  
United Arab Emirates

4 Deer Park Road, London,  
SW19 3GY, UK

4 Deer Park Road, London,  
SW19 3GY, UK

Archimedesstraat 11 
8400 Oostende, Belgium

c/o Corporations Service Company, 
2711 Centerville Road, Suite 400, 
Wilmington, New Castle County, 
Delaware 19808

c/o Corporations Service Company, 
2711 Centerville Road, Suite 400, 
Wilmington, New Castle County, 
Delaware 19808

4 Deer Park Road, London,  
SW19 3GY, UK

4 Deer Park Road, London,  
SW19 3GY, UK

Needingworth Industrial Estate, 
Needingworth Road, St. Ives, 
England, PE27 4NB

Needingworth Industrial Estate, 
Needingworth Road, St. Ives, 
England, PE27 4NB

Needingworth Industrial Estate, 
Needingworth Road, St. Ives, 
England, PE27 4NB

Needingworth Industrial Estate, 
Needingworth Road, St. Ives, 
England, PE27 4NB

35 Selegie Road, 09-14/15 
Parklane Shopping Mall 
Singapore 188307

Al Quoz, PO Box 114384 Dubai

114

115

Annual Report & Accounts FY20Arena Events Group plcNotes to the Financial Statements

Name of Company

Percentage of ordinary 
shares held, %

Nature of business

Registered address

Asia Tents Arena SDN. BHD

100*****

Arena Hong Kong Limited

100*****

Temporary 
structures

Temporary 
structures

Ironmonger Limited

100*****

Event services

Lot 863, Jalan Subang 8,  
Taman Perindustrian Subang, 
47500 Subang Jaya, Selangor  
Darul Ehsan, Malaysia

Room 902, Double Building, 22 
Stanley Street, Central Hong Kong

Room 902, Double Building, 22 
Stanley Street, Central Hong Kong

* indirect holding, owned by AES Arena Event Services Group Holdings Limited

** indirect holding, owned by AES Arena Event Services Holdings Limited

***indirect holding, owned by WB Co (1402) Limited

**** indirect holding, owned by WB Co (1403) Limited

*****indirect holding, owned by Arena Event Services Group Limited

******indirect holding, owned by Richerbs Limited

All subsidiaries of the Group are included within the Group accounts.

The following subsidiary companies are exempt from audit of their accounts under section 479A of the Companies Act 
2006: Parent Undertaking Declaration of Guarantee.

Company

Registered number

AES Arena Event Services Group Holdings Limited

07889154

AES Arena Event Services Holdings Limited

07889158

WB Co (1402) Limited

WB Co (1403) Limited

Arena Event Services Group Limited

Richerbs Limited

Events Solution Limited

Ice House Rentals Limited

Bash Bars Limited

06048687

06048693

04069053

03135217

SC166370

09897650

04897990

13. Inventories

Consumables

Work in progress 

Group  
31 March 2020

Company  
31 March 2020

Group  
31 December 2018

Company  
31 December 2018

£m

1.7

6.1

7.8

£m

-

-

-

£m

1.7

4.2

5.9

£m

-

-

-

14. Trade and Other Receivables

Amounts due in less than one year

Trade receivables – gross

Loss allowance

Trade receivables - net

Amounts due from other Group 
undertakings

Prepayments and accrued income

Amounts due in more than one year

Trade receivables

Amounts due from other  
Group undertakings

Prepayments and accrued income

Total trade and other receivables

Group  
31 March  
2020

£m

Company  
31 March  
2020

£m

Group  
31 December 
2018

Company  
31 December 
2018

£m

£m

24.6

(1.4)

23.2

-

8.7

31.9

0.5

-

0.4

0.9

32.8

-

-

-

83.0

-

83.0

-

11.2

-

11.2

84.2

21.6

(0.3)

21.3

-

6.4

27.7

0.3

-

0.2

0.5

28.2

-

-

-

91.6

-

91.6

-

10.8

-

10.8

102.4

All of the other receivables and prepayment balances above are deemed to be current; the disclosures below relate only 
to the trade receivables balance. 

The Directors review the recoverability of trade receivables and in line with IFRS 9 Financial Instruments, the Group 
applies the following provisions in line with the aging profile: current 1%, 60 – 90 days 2% and 90 days 4%.

The Group has no significant concentration of credit risk, with exposure spread over a large number of counterparties and 
customers. One customer accounts for 24.8% of the current trade receivable and was invoiced on 31 March 2020. There 
is no other one customer that accounts for more than 10% of the remaining trade receivables balance. Accordingly the 
Directors believe that there is no further credit provision risk required in excess of the allowance for doubtful debts.

116

117

Annual Report & Accounts FY20Arena Events Group plcNotes to the Financial Statements

15. Ageing of Past Due Trade Receivables

31 March 2020

31 December 2018

Group

60-90 days

90+ days

Total past due trade receivables

Current

Total trade receivables

Movement in the allowance for 
doubtful debts

Balance at start of the period

Bad debt write off

Increase in doubtful debt estimate

Balance at end of period

£m

0.9

6.0

6.9

18.2

25.1

0.3

(0.2)

1.3

1.4

£m

2.2

2.5

4.7

17.2

21.9

0.5

(0.4)

0.2

0.3

The Directors do not consider any of the trade receivables balances to be fully impaired, rather they are either in dispute  
or are only expected to be partially settled. Accordingly no ageing of impaired trade receivables is presented. 

16. Trade and other Payables Falling Due within One Year

Trade creditors

Amounts due to other Group 
undertakings

Taxation and social security

Loan interest

Other creditors

Group  
31 March  
2020

Company  
31 March  
2020

Group  
31 December 
2018

Company  
31 December 
2018

£m

16.1

-

0.8

0.4

7.5

24.8

£m

0.4

2.5

-

0.2

-

3.1

£m

14.9

-

0.2

-

3.4

18.5

£m

0.2

2.5

-

-

-

2.7

Trade Creditors

Trade creditors and accruals principally comprise amounts 
outstanding for trade purchases and ongoing costs.  
The average credit period taken for trade purchases is 58 
days (2018: 58 days). For most suppliers, no interest is  
charged on the trade payables. The group has financial risk 
management policies in place to ensure that all payables  
are paid within the credit timeframe. 

The Directors consider that the carrying amount of trade 
payables approximates to their fair value.

17. Leases

The Group reviewed the requirements of IFRS 16 Leases 
and elected to use the modified retrospective approach. 

Under IFRS 16, right-of-use assets are tested for 
impairment in accordance with IAS 36.

The Group has made use of the practical expedient 
available on transition to IFRS 16 not to reassess whether 
a contract is or contains a lease. Accordingly, the definition 
of a lease in accordance with IAS 17 and IFRIC 4 will 
continue to be applied to those contracts entered or 
modified before 1 January 2019. 

The Group applies the definition of a lease and related 
guidance set out in IFRS 16 to all contracts entered into or 
changed on or after 1 January 2019. The Group assessed 
whether a contract is, or contains, a lease based on 
whether the contract conveys the right to control the use 
of an identified asset for a period of time in exchange 
for consideration and where applicable has applied 
exemptions in relation to short-term leases (< 12 mths) 
and low-value items (<£5,000).

For short-term leases (lease term of 12 month or less) 
and leases of low-value assets, the Group has opted to 
recognise a lease expense on a straight-line basis as 
permitted by IFRS 16.

The lease liability is initially measured at the present 
value of the lease payments that are not paid at the 
commencement date, discounted by using the rate implicit 
in the lease. If this rate cannot be readily determined, the 
Group uses its incremental borrowing rate.

Rates were calculated on a regional basis to be in line  
with CGUs but also to reflect access to bank borrowing  
at a regional level. The IBR was based on type of lease  
and length of term to provide a representative rate.  
IBRs applied were UKE 2.8%, MEA 3.8% and US 4.3%

On adoption of IFRS 16, the Group recognised lease 
liabilities in relation to leases which had previously been 
classified as ‘operating leases’ under the principles of IAS 
17 Leases. IFRS 16 requires that the Group recognises 
as part of its lease liability only the amount expected to 
be payable under a residual value guarantee, rather than 
the maximum amount guaranteed as required by IAS 17. 
This change did not have a material effect on the Group’s 
consolidated financial statements. 

The movements in the period ended 31 March 2020 were  
as follows:

Right-of-use Assets

The right-of-use assets comprise the initial measurement 
of the corresponding lease liability, lease payments 
made at or before the commencement day, less any lease 
incentives received and any initial direct costs. They 
are subsequently measured at cost less accumulated 
depreciation and impairment losses.

Right-of-use assets are depreciated over the shorter 
period of lease term and useful life of the underlying 
asset. If a lease transfers ownership of the underlying 
asset or the cost of the right-of-use asset reflects that 
the Group expects to exercise a purchase option, the 
related right-of-use asset is depreciated over the useful 
life of the underlying asset. The depreciation starts at the 
commencement date of the lease.

118

119

Annual Report & Accounts FY20Arena Events Group plcNotes to the Financial Statements

The following table shows the breakdown of the lease expense between amounts charged to operating profit and amounts 
charged to finance costs:

15 month period to March 2020

Land and 
buildings

£m

14.1

7.1

(0.6)

20.6

-

3.6

(0.6)

0.3

3.3

14.1

17.3

Plant and 
Machinery

£m

0.8

-

-

0.8

0.3

-

-

0.3

0.8

0.5

Land and 
buildings

Plant and 
Machinery

£m

14.1

7.1

0.8

(0.6)

(3.8)

17.6

£m

0.8

-

-

-

(0.3)

0.5

Other

£m

2.1

0.3

-

2.4

-

0.8

-

0.1

0.9

2.1

1.5

Other

£m

2.1

0.3

0.1

-

(0.8)

1.7

Total

£m

17.0

7.4

(0.6)

23.8

-

4.7

(0.6)

0.4

4.5

17.0

19.3

Total

£m

17.0

7.4

0.9

(0.6)

(4.9)

19.8

Amounts recognised on transition

01 January 2019

Additions

Disposals

31 March 2020

Depreciation

01 January 2019

Charge for the period

Disposals

FX

31 March 2020

Net book value 01 January 2019

Net book value 31 March 2020

Lease Liabilities

01 January 2019

Additions

Interest expense

Disposal

Repayment of lease liabilities

31 March 2020

120

Group

Continuing Operations

Depreciation of right of use assets:

Land & Buildings

Plant & Machinery

Other

Short-term lease expense

Low-Value lease expense

Charge to operating profit

Interest expense related to lease liabilities

Charge to profit before tax on loss

Lease liabilities recognised at 1 January 2019 were as follows:

Group

Operating lease commitments at 31 December 2018

Short-term leases and leases of low-value assets

Discounted using the lessee’s incremental borrowing rate at date of application

Finance lease liabilities recognised under IAS17 at 31 December 2018

£m

3.6

0.2

0.9

0.4

0.1

5.2

0.9

6.1

£m

20.8

-

(3.8)

1.3

18.3

The maturity of lease liabilities at 31 March 2020 were as follows:

15 month period to March 2020

Group

Financial year:

2020/2021

2021/2022

2022/2023

2023/2024

2024/2025

Later years

Effect on discounting

Total discounted lease liability

Aged as:

Short-term lease liability

Long-term lease liability

£m

4.1

3.4

2.3

1.6

1.6

11.0

(3.2)

20.8

4.1

16.7

20.8

121

Annual Report & Accounts FY20Arena Events Group plcNotes to the Financial Statements

18. Deferred Tax

At 1 January 2018

Acquisitions

Charged to profit or loss

At 1 January 2019

Charged to profit or loss

At 31 March 2020

Accelerated capital 
allowances

Short term timing 
differences

£m

(0.5)

-

-

(0.5)

0.2

(0.3)

£m

0.1

(1.0)

(0.1)

(1.0)

-

(1.0)

Total

£m

(0.4)

(1.0)

(0.1)

(1.5)

0.2

(1.3)

The company has a deferred tax asset of £0.1m (2018: £0.1m), in respect of short term timing differences. The Group has 
an unrecognised deferred tax asset of £1.7m (2018: £1.1m) in respect of UK tax losses carried forward, due to uncertainty 
over the level of future profitability across each UK company and therefore the usability of those losses. A deferred tax 
asset of £0.1m (2018: £0.1m) has been recognised on a group level in respect of those losses.

19. Bank and Other Borrowings

Revolving credit facility (AEG Plc)

Revolving credit facility (AES Inc.)

Revolving demand note (AES Inc)

Loan (TGP)

Shareholder loan

Shareholder loan note interest

Intercompany loan

Less unamortised issue costs

Group  
31 March  
2020

Company  
31 March  
2020

Group  
31 December 
2018

Company  
31 December 
2018

£m

23.7

11.2

2.3

-

2.0

0.1

-

39.3

(0.5)

38.8

£m

23.7

-

-

-

2.0

0.1

4.9

30.7

(0.5)

30.2

£m

14.4

12.5

-

0.5

-

-

-

27.4

(0.7)

26.7

£m

14.4

-

-

-

-

-

0.8

15.2

(0.7)

14.5

In February 2019 the HSBC facility (entered into in October 2018) was increased from £30.0m to £35.0m.

The HSBC facility includes senior term debt of £35.0m split into a revolving credit facility (RCF) of £30.0m (2018: revolving 
credit facility £30.0m) and an accordion loan of £5.0m (2018: £nil). At 31 March 2020 the Group had drawn £34.9m of the 
total facility (31 December 2018: £26.9m). Of the total £34.9m, £23.7m was drawn in GBP by AEG Plc (2018: £14.4m) and 
£11.2m was drawn in USD by AES Inc (2018: £12.5m). This debt was secured by fixed and floating charges over the assets 
of each of the entities within Group. The facility is available until December 2022.

122

In September 2019 Arena Event Services Inc entered into a $3.0m Revolving Demand Note with HSBC USA with a parent 
guarantee from Arena Events Group Plc. Interest rates were 1.2% above Prime or 2.45% above LIBOR for the applicable 
interest period. At 31 March 2020 $2.9m of the demand note had been drawn.

In November 2019 Arena Events Group Plc raised £2.0m from Lombard Odier Asset Management (being one of its 
shareholders) by way of a Loan Note Instrument. The loan notes carry a 5.0% interest rate capitalised on issue and have  
a final redemption date of 6 months following date of issue. The issuance of the loan notes fully complied with the HSBC 
facility agreement.

As at 31 March 2020 the Group’s main banking facilities were with HSBC (2018: HSBC).

Total bank facility arrangement fees of £0.4m (2018: £0.5m) were amortised in the year.

Borrowings Interest Rates

The analysis of the borrowings is as follows:

Revolving credit facility (AEG Plc)

Revolving credit facility (AES Inc)

Revolving demand note (AES Inc)

Loan (TGP)

Shareholder loan

Unamortised bank amendment fees

Total borrowings

Weighted 
average interest 
rate

31 March  
2020

Weighted 
average interest 
rate

31 December 
2018

%

3.1%

4.2%

4.3%

-

5.0%

-

3.6%

£m

23.7

11.2

2.3

-

2.0

(0.5)

38.7

%

2.5%

3.7%

-

9.3%

-

3.2%

£m

14.4

12.5

-

0.5

(0.7)

26.7

The above table does not include the capitalised shareholder loan note interest.

Maturity of financial  
liabilities

Less than one year

Between two and five years   

Greater than five years

Less unamortised issue costs

Group  
31 March  
2020

Company  
31 March  
2020

Group  
31 December 
2018

Company  
31 December 
2018

£m

4.4

34.9

-

39.3

(0.5)

38.8

£m

2.1

28.6

-

30.7

(0.5)

30.2

£m

-

27.4

-

27.4

(0.7)

26.7

£m

-

14.4

--

14.4

(0.7)

13.7

123

Annual Report & Accounts FY20Arena Events Group plcNotes to the Financial Statements

Group

Reconciliation of  
liabilities arising from  
financing activities

Revolving credit facility (AEG Plc)

Revolving credit facility (AES Inc.)

Revolving demand note (AES Inc)

Shareholder loan notes

As at  
31 December 
2018

Financing  
Cash flow

Other  
movements

Exchange 
movements

As at  
31 March  
2020

20. Financial Instruments

£m

14.4

12.5

-

-

£m

9.3

(1.7)

2.3

2.0

£m

-

-

-

0.1

-

0.1

£m

-

0.4

-

-

-

£m

23.7

11.2

2.3

2.1

-

Categories of financial instruments

Cash and short-term deposits

Trade and other receivables: amounts falling due within one year

Trade and other receivables: amounts falling due after more than  
one year

Trade and other payables: amounts falling due within one year

0.4

39.3

Bank overdrafts and bank loans

Other loans

0.5

(0.5)

Total liabilities from  
financing activities

27.4

11.4

Group  
31 March 2020

Group  
31 December 2018

£m

5.8

31.9

0.9

(16.9)

(39.1)

(17.4)

£m

7.5

21.7

0.5

(15.1)

(26.7)

(12.1)

The table above shows changes in the Group’s liabilities arising from financing activities, including both cash and non-
cash changes. Liabilities arising from financing activities are those for which cash flows were, or future cash flows will be, 
classified in the Group’s consolidated statement of cash flows from financing activities.

Company

Reconciliation of  
liabilities arising from  
financing activities

Revolving credit facility (AEG Plc)

Shareholder loan notes

Loans from group undertakings

Total liabilities from  
financing activities

As at  
31 December 
2018

Financing  
Cash flow

Other  
movements

Exchange 
movements

As at  
31 March  
2020

£m

14.4

-

0.8

£m

9.3

2.0

4.1

15.2

15.4

£m

-

0.1

-

0.1

£m

-

-

-

-

£m

23.7

2.1

4.9

30.7

Financial instruments detailed above are recorded on an 
amortised cost basis.

Carrying Value of Financial Assets

As noted in note 15 the Directors do not believe any of the 
trade receivables to be impaired. A significant decrease in 
the net assets and trade of the owing company or a decline 
in the financial position of customers would trigger an 
impairment review. 

Interest Rate Sensitivity Analysis

If interest rates on all borrowings had been 0.5%  
(2018: 0.5%) higher/lower and all other variables were 
held constant, the Group’s profit for the 15 month period  
31 March 2020 would decrease/increase by £0.2m  
(2018: £0.1m).

This has been calculated by applying the amended interest 
rate to the weighted average rate of borrowings for the 
15 month period to 31 March 2020, other than borrowings 
which are held at a fixed interest rate as those borrowings 
are not sensitive to external variables, such as movement 
in interest rates.

Maturity of Financial Liabilities

The maturity of borrowings is included in note 19. 
Intercompany balances have no fixed repayment date.  
All other financial liabilities are expected to mature within 
six months of the year-end. The Directors consider that 
the carrying amount of the other financial liabilities is 
approximate to their fair value.

124

125

Annual Report & Accounts FY20Arena Events Group plcNotes to the Financial Statements

As at 31 March 2020 
Consolidated Group

Inventories

Trade and other receivables

Trade and other payables

Bank overdraft

Borrowings

Lease liabilities

Accruals

Deferred revenue

Deferred consideration

As at 31 December 2018 
Consolidated Group

Inventories

Trade and other receivables

Trade and other payables

Borrowings

Lease liabilities

Accruals

Deferred revenue

Deferred consideration

Credit Risk

Less than 1 year

2 – 5 years

More than 5 years

£m

7.8

31.9

(24.8)

(0.3)

(4.4)

(4.1)

(13.9)

(9.0)

(0.9)

£m

-

0.9

(1.4)

-

(34.4)

(7.5)

-

-

-

£m

-

-

-

-

-

(9.2)

-

-

-

Less than 1 year

2 – 5 years

More than 5 years

£m

5.9

27.7

(18.5)

-

(0.7)

(8.6)

(8.8)

(2.3)

£m

-

0.5

(3.4)

(26.7)

(0.1)

-

-

(4.0)

£m

-

-

-

-

-

-

-

-

In the opinion of the Directors, the only financial instrument that is subject to credit risk is the trade receivables.  
The Directors believe that the bad debt provision as disclosed in note 15 represents the Directors’ best estimate of the 
maximum expected exposure to credit risk at period-end. In order to minimise credit risk all new customers to whom credit 
is granted are checked through a credit rating company. Trade receivables aging is reviewed as part of the overall cash 
management process. Any potential risks are highlighted and sanctions taken where appropriate.

126

Fair Value of Financial Instruments

In the opinion of the Directors, the fair value of the financial 
assets and liabilities are equal to their book values. 

Liquidity Risk Management

The Directors believe that the receivables are not impaired 
and that the customers with outstanding balances have 
sufficient net assets to repay the balances. Any potential 
liquidity risk is kept to a minimum by the use of continual 
cash flow forecasting and evaluation.

Capital Risk Management 

As stated in the Directors’ Report, the Directors believe that 
the group is cash generative and self-sufficient and does 
not require additional external finance. The borrowings 
were taken out for acquisition purposes, not working 
capital funding. The Directors maintain detailed cash 
forecasts which are frequently revised to actuals to ensure 
that the Group has sufficient liquid resources to meet its 
requirements. The capital structure of the Group consist of 
debt as described in note 19, cash and cash equivalents and 
equity attributable to equity holders of the parent.

Foreign Currency Financial Assets  
and Liabilities

Included within the above table are £46.7m (2018: £77.9m) 
of assets and £27.4m (2018: £62.1m) of liabilities relating 
to the overseas subsidiaries which have been translated in 
the consolidation at the period-end rate. These balances 
are subject to movements in exchange rates, as shown in 
the statement of changes in equity. The Directors do not 
believe the risk is significant enough to warrant hedging 
against the investments in overseas companies.

Also included within the above table are foreign  
currency denominated external trade payables and 
receivables of £11.1m (2018: £17.3m) and £18.7m  
(2018: £8.9m) respectively.

The table below shows the Group’s sensitivity to changes 
in foreign exchange rates on its financial instruments 
denominated in foreign currencies.

Foreign Currency Financial Assets  
and Liabilities

10% appreciation of the above foreign currencies

10% depreciation of the above foreign currencies

As at  
31 March 2020

As at  
31 December 2018

£m

1.8

(2.1)

£m

0.9

(0.9)

This analysis is based on foreign currency exchange rate variances that the Group considered to be reasonably possible  
at the end of the period. The analysis assumes that all other variables remain constant.

21. Share Capital

Group and company

Group  
31 March  
2020

Company  
31 March  
2020

Group  
31 December 
2018

Company  
31 December 
2018

Authorised, allotted and issued

152,710,833 fully paid ordinary shares 
of £0.01 each (2018: 151,910,833)

£m

1.5

£m

1.5

£m

1.5

£m

1.5

127

Annual Report & Accounts FY20Arena Events Group plcNotes to the Financial Statements

Authorised share capital is unlimited.

As at the end of 31 March 2020 there were 152,710,833 (31 
December 2018: 151,910,833) ordinary shares at £0.01 in 
issue resulting in £1.5m share capital and £78.5m of share 
premium. All shares carry equal rights.

In the period ended 31 March 2020 the following issues of 
£0.01 ordinary shares were made:

18 April 2020, 800,000 shares at £0.385 were issue as 25% 
settlement of the deferred consideration that arose on the 
acquisition of assets from Stuart Rentals in 2018.

In 2018 the following issues of £0.01 ordinary shares  
were made:

1.  January 2,513,541 shares at £0.55 to Greg Lawless  

(this relates to £1.4m of loan note interest repaid and 
re-invested in the Group)

2.  June 726,000 shares at £0.62 as part consideration  

of Events Solution Ltd

3.  July 333,333 shares at £0.60 as part consideration  

for Ironmonger Ltd

4.  September 33,333,334 shares at £0.60 to fund the 
acquisition of the assets of Stuart Rentals and the 
shares of TGP Holdings

5.  October 364,675 shares at £0.60 as part consideration 

for TGP Holdings

22. Share Premium Account

The share premium reserve movement in the year is a result of the premium arising on the issued of the equity shares 
detailed in note 21, (2018: detailed in note 21 net of issue expenses incurred by the company of £1.0m). 

Group  
31 March  
2020

£m

78.5

Company  
31 March  
2020

Group  
31 December 
2018

Company  
31 December 
2018

£m

78.5

£m

78.2

£m

78.2

Balance

23. Merger Reserve

The movement on the merger reserve is as set out in the consolidated statement of changes in equity. There was no 
movement in 2020. The merger reserve was created as an effect of reverse acquisition accounting on creation of Arena 
Events Group Plc in July 2017.

24. Share Option Reserve

At 1 January 2019

Share option provision

At 31 March 2020

128

Group

Company

£m

0.3

0.3

0.6

£m

0.3

0.3

0.6

The share option reserve represents the expected cost to 
the group to satisfy the Group’s share option scheme. The 
Black Scholes method was used to determine the value of 
the charge to the share option reserve.

A Group share option scheme allows for options to be 
issued over ordinary shares, up to a maximum of 10% 
of the Company’s ordinary shares in issue at the time of 
grant, over a ten year period. The option exercise price will 
usually be the mid-market price of the shares on the date 
of grant.

2019/20: Three option awards were made during the 
period. The first option awards had an exercise price of 
40 pence per share, no performance conditions and vest 
equally after two, three and four years from the date of 
grant subject to the following conditions: award is subject 
to the Adjusted Earnings per share for the Group (Adjusted 
EPS) as calculated on a consistent basis by the Group’s 
primary broker having increased by a total amount over 
the period in excess of 10% per annum. The base figure for 
this calculation being the FY18 Adjusted EPS of 3.7 pence; 
and the figure on the testing date will be the figure for FY22 
(the year to 31 March 2022). If the compound growth is in 
excess of 10% per annum the award will vest in full. If the 
compound growth is below 8% per annum the award will be 
fall away. In between these two levels an adjusted number 
of options awarded will vest on a straight-line pro rata 
basis. The total number of shares under this option award 
as at 31 March 2020 were 1,788,000. These options are 
vesting in three equal amounts of 596,000 on 1 July 2022, 
2023 and 2024. The second option awards had an exercise 
price of 18.5 pence per share, no performance conditions 
and shall vest equally after three, four and five years from 
the date of grant. The total number of shares under this 
option award as at 31 March 2020 were 100,000. These 
options are vesting in three equal amounts of 33,333 on  
1 October 2022, 2023 and 2024. The third option awards 
had an exercise price of 18.5 pence per share, no 
performance conditions and shall vest equally after three, 
four and five years from the date of grant. The total number 
of shares under this option award as at 31 March 2020 
were 2,162,162. These options are vesting in three equal 
amounts of 720,721 on 16 September 2022, 2023  
and 2024.

2018: Two option awards were made during the year. The 
first option awards had an exercise price of 60 pence per 
share, no performance conditions and vest equally after 
two, three and four years from the date of grant. The total 
number of shares under this option award as at 31 March 
2020 were 135,000 (31 December 2018: 135,000). These 
options are vesting in three equal amounts of 45,000 on 
1 December 2020, 2021 and 2022. The second option 
awards had an exercise price of 68 pence per share and 
shall vest equally after three, four and five years subject 
to the following conditions: 75% of the awards are 
subject to EPS performance conditions, measured over a 
three year performance period; with the balance of 25% 
being at the discretion of the Remuneration Committee, 
based on its judgement of the successful integration of 
acquisitions closed during the period. To the extent that 
the performance conditions are not satisfied, the relevant 
part of the awards shall lapse. During the year 520,000 
option awards lapsed due to the option holders leaving 
the Group. The total number of shares under this option 
award as at 31 March 2020 were 1,505,000 (31 December 
2018: 2,025,000). These options are vesting in three equal 
amounts of 675,000 on 5 October 2022, 2022 and 2023.

2017: Option awards were made in July 2017 with an 
exercise price of 55 pence per share. These initial option 
awards have no performance conditions and vest equally 
after two, three and four years from the date of grant. 
During the year 1,361,818 option awards lapsed due to 
the option holders leaving the Group. The total number of 
shares under this option award as at 31 March 2020 were 
3,558,182 (31 December 2018: 4,920,000).

25. Capital Commitments

There are no amounts contracted for but not provided in 
the financial statements for the Group and for the Company  
(2018: nil).

129

Annual Report & Accounts FY20Arena Events Group plcNotes to the Financial Statements

26. Contingent Liabilities

28. Related Party Transactions 

29. Net Cash Flow from Operating Activities

Remuneration of Key Management Personnel

Group

The remuneration of key management personnel  
of the Group, is set out below in aggregate for each  
of the relevant categories specified in IAS24 Related  
Party Disclosures:

Of the key management personnel, four have retirement 
benefits accruing under money purchase pension schemes  
(2018: three). Included in the numbers below short term 
employee benefits of £0.7m (2018: £0.6m) and share 
options of £nil (2018: £0.1m) relate to the Company.

15 months to  
31 March  
2020

Year ended 
31 December 
2018

£m

1.6

-

1.6

£m

1.3

0.1

1.4

Short-term 
employee benefits

Share options

Note

11

17

10

4

Operating loss for the year

Adjustments for:

Depreciation of property, plant and equipment

Depreciation of right-of-use assets

Impairment of goodwill

Amortisation of intangible assets

Deferred consideration

Gain on disposal of property, plant and equipment

Share option costs

(Decrease)/increase in provisions

Operating cashflows before changes  
in working capital

Increase in inventories

Increase in receivables

Increase in payables

Cash generated by operations

Bank and finance lease interest paid

Loan note interest paid

Other finance charges

Corporation tax

Net cash inflow from operating activities

30. Cash and Cash Equivalents

Cash and bank balances

Bank overdrafts

The Group has contingent liabilities in relation to its US 
division (2018: In relation to its US Division). AES Inc 
agreed a settlement with the United States’ Attorney’s 
Office for the Southern District of Georgia to resolve the US 
government’s investigation of AES Inc (the “Settlement”). 
The Settlement includes the payment by AES Inc of 
$4.8 million in equal instalments over five years (being 
$960,000 per annum), the second payment made early 
2020. In addition, there is the potential for additional 
contingent payments of $600,000 per year in any of the 
five years, 2018 to 2022, if certain financial hurdles are 
exceeded. These hurdles are AES Inc achieving revenue 
greater than $150 million or net profits greater than $2.5 
million The contingent payment was not triggered in the 
twelve months to 31 December 2019 (2018: none). 

Given the uncertainty of future financial performance of 
AES Inc, no provision has been made for the four future 
potential contingent payments. 

27. Pension Commitments

Group

The Group operates various defined contribution pension 
schemes, the assets of which are held separately from 
those of the Group in independently administered 
funds. The Group incurs further costs in contributions to 
employees’ own schemes. The cost of contributions to the 
defined contribution schemes amounts to £0.7m  
(2018: £0.6m) in the period.

Company

The Company operated a pension scheme in 2020 and the 
cost of contributions to the defined contribution scheme 
amounted to £35,000 (2018: £25,000).

130

15 months to  
31 March 2020

Year ended  
31 December 2018

£m

(19.6)

9.5

4.7

16.1

0.9

(1.2)

(0.3)

0.3

(0.9)

9.5

(2.0)

(5.3)

10.7

12.9

(1.7)

(0.1)

(0.2)

(0.3)

10.6

£m

-

5.3

-

-

0.4

-

(0.1)

0.2

3.4

9.2

(0.1)

(10.0)

9.4

8.5

(0.8)

-

(0.5)

(0.2)

7.0

31 March 2020

31 December 2018

£m

5.8

(0.3)

5.5

£m

7.5

-

7.5

131

Annual Report & Accounts FY20Arena Events Group plcNotes to the Financial Statements

31. Analysis of Changes of Net Debt

32. Net Cash Flow from Operating Activities

Group

Cash in hand  
and at bank

Bank overdraft

Debt due within  
one year

Debt due after  
one year

Finance lease due 
within one year

Finance lease due 
after one year

Net debt

Balances at 
31 March 2020 
Comprise

Cash and bank 
balances

Bank overdraft

Finance leases

Borrowings

Net debt

As at  
31 December 
2018

Cash flow

Exchange 
movements

£m

7.5

-

-

(26.7)

(0.7)

(0.1)

(20.0)

£m

(1.6)

(0.3)

(4.4)

(7.5)

0.2

(0.3)

(13.9)

£m

(0.1)

-

-

(0.2)

-

-

(0.3)

Other  
non-cash 
changes

£m

-

-

-

-

(0.1)

0.1

-

Non-current 
assets

£m

-

-

-

-

-

Current 
assets

Current 
liabilities

Noncurrent 
liabilities

£m

5.8

-

-

-

5.8

£m

-

(0.3)

(0.6)

(4.4)

(5.3)

£m

-

-

(0.3)

(34.4)

(34.7)

Non-cash changes comprise movement in repayment due date.

As at  
31 March 
2020

£m

5.8

(0.3)

(4.4)

(34.4)

(0.6)

(0.3)

(34.2)

Total

£m

5.8

(0.3)

(0.9)

(38.8)

(34.2)

Company

Operating loss for the year

Adjustments for:

Share option costs

Operating cashflows before changes in working capital

Decrease/(increase) in receivables

(Decrease)/increase in payables

Increase in provisions

Cash generated/(used) by operations

Bank and finance lease interest paid

Loan issue costs

Loan note interest received

Net cash flow from operating activities

33. Dividends

Paid or to be Paid

Interim dividend for the 15 month period to  
31 March 2020 of 0.25 pence per share  
(2018: 0.5 pence per share)

Proposed final dividend for the 15 month period  
ended 31 March 2020 of nil pence per share  
(2018: 1.0 pence per share)

15 months to  
31 March 2020

Year ended 
31 December 2018

£m

(21.0)

0.3

(20.7)

0.6

(0.2)

20.7

0.4

(0.8)

(0.2)

0.5

(0.1)

£m

(1.4)

0.2

(1.2)

(0.3)

0.4

-

(1.1)

(0.1)

(0.4)

-

(1.6)

15 months to  
31 March 2020

Year ended  
31 December 2018

£m

0.4

-

£m

0.7

1.5

An interim dividend of 0.25 pence per share was declared in September 2019, but in the light of COVID-19 and the need 
to maximise balance sheet flexibility no final dividend has been recommended. This means the total dividend is 0.25 
pence per share for the fifteen-month period ended 31 March 2020, compared to 1.5 pence for the twelve months ended 
31 December 2018. Dividend payments were based on the net assets of the company in line with the Companies Act 2006 
(Part 23).

132

133

Annual Report & Accounts FY20Arena Events Group plcNotes to the Financial Statements

Received

The company did not receive any dividends during the 15 
month period to 31 March 2020 (the company received a 
full and final dividend of £2.89 per share (£5.5m) from AES 
Arena Event Services Group Holdings limited during the 
year ended 31 December 2018). 

34. Post Balance Sheet Events

On 26 March the Group announced a proposed £9.5m  
equity fundraising (before expenses) by way of placing  
and subscription for 95,000,000 new ordinary 1 pence 
shares at 10 pence per share. This announcement was 
accompanied by the confirmation that the Group’s lender, 
HSBC, would permit the draw down of an additional 
amount of £4.75m from its existing facilities and that 
Lombard Odier Investment Management had agreed to 
extend the repayment of the short-term financing facility 
to 25 March 2021. 

The placing and subscription was approved by 
shareholders on 14 April 2020, with funds received the 
following day.

Further restructuring of the US, UKE and MEA businesses 
continued post year end in response to the COVID-19 
pandemic and the resulting reduced level of customer 
demand. At all levels and in all regions in the Group, the 
difficult decision was taken to make a significant number of 
roles redundant alongside implementing salary reductions 
and placing a number of staff either onto furlough schemes, 
if available, or unpaid leave. The UKE region was also 
brought together with the MEA region under a single EMEA 
leadership structure, although the underlying business units 
and statutory entities remained unchanged.

On the 8 June 2020 Henry Turcan was appointed to the 
Company’s Board in the role of Non-Executive Director. 
Henry is a fund manager at Lombard Odier Asset 
Management (Europe) Limited with a focus on active 
engagement. He has been advising and investing in UK 
smaller companies for over 20 years and has extensive 
experience of assisting public companies to create value 
for all stakeholders.

Non-Statutory Financial Information

15 months to 
31 March 2020 
(inc IFRS 16)

12 months to  
31 March 2020 
(inc IFRS 16)

12 months to 
31 March 2020 
(exc IFRS 16)

Year ended 
31 December 2018 
(exc IFRS 16)

(audited) £m

(unaudited) £m

(unaudited) £m

(audited) £m

Revenue

Cost of sales

Gross profit

Administrative expenses

Operating loss

Analysed as: 

Earnings before interest, tax, 
depreciation, exceptional 
items,acquisition costs, share 
option costs and amortisation 
(adjusted EBITDA)

Depreciation Fixed Assets

Depreciation Right of Use Assets

Exceptional expenses

Acquisition costs

Share option costs

Intangible amortisation

Finance costs

Loss before taxation

Tax on loss on ordinary activities

Loss after taxation

183.2

(127.8)

55.4

(75.0)

(19.6)

160.6

(110.2)

50.4

(63.5)

(13.1)

160.6

(110.2)

50.4

(64.0)

(13.6)

13.2

16.5

12.3

(9.5)

(4.7)

(17.5)

-

(0.3)

(0.8)

(19.6)

(3.4)

(23.0)

0.1

(22.9)

(7.7)

(3.7)

(17.2)

-

(0.3)

(0.7)

(13.1)

(2.8)

(15.9)

0.1

(15.8)

(7.7)

-

(17.2)

-

(0.3)

(0.7)

(13.6)

(2.0)

(15.6)

0.1

(15.5)

135.0

(93.2)

41.8

(41.8)

-

12.1

(5.3)

-

(5.4)

(0.8)

(0.2)

(0.4)

-

(1.6)

(1.6)

(0.4)

(2.0)

The Group has changed its accounting reference date from 31 December to 31 March to better match the seasonality of 
the business. In the fifteen-month period ended 31 March 2020 the Group delivered Adjusted EBITDA of £13.2m and a 
statutory operating loss after exceptional costs and share based payment charges of £19.6m. Before the impact of IFRS16 
Adjusted EBITDA for the twelve months ended 31 March 2020 was £12.3m (£15.7m after IFRS16), up £0.2m compared to 
the twelve months ended 31 December 2018.

134

135

Annual Report & Accounts FY20Arena Events Group plcAnnual Report & Accounts FY20

Company Offices

Shareholder Information

Group Head Office

Middle East & Asia Head Office

Nominated Advisor and Broker

Registrars

4 Deer Park Road  
Wimbledon  
London  
SW19 3GY

Warehouse No. 48 
Street 8, Al Quoz Industrial Area 1 
Dubai 
PO Box 114384 

+44(0)203 770 3838

www.arenagroup.com/investors

+971 434 70110

www.arenamea.com

UK & Europe Head Office

Americas Head Office

Needingworth Industrial Estate 
St Ives 
Cambridgeshire  
PE27 4NB 

+44 (0)1480 468 888

www.arenagroup.com

136

10861 S. Howell Ave.  
Oak Creek 
Wisconsin 
WI 53154 

+1 800 3836332

www.arenaamericas.com

Cenkos Securities plc 
6.7.8 Tokenhouse Yard 
London  
EC2R 7AS

+44 (0) 20 7397 8900

Solicitors to the Company

Pinsent Masons LLP 
30 Crown Place 
London  
EC2A 4ES

Accountants to the Company

Deloitte LLP 
Hill House 
1 Little New Street 
London 
EC4A 3TR

Computershare Investor Services (Ireland) Limited 
3100 Lake Drive 
Citywest Business Campus  
Dublin 24, D24 AK82 
Ireland

Financial PR

Alma PR 
71-73 Carter Lane 
London  
EC4V 5EQ

+44 (0) 20 3405 0205

137

Arena Events Group plcNotes

Photo Credits

Page Number

Event

with Thanks to

1

9

11

18

25

27

28

39

39

53

66

74-75

136-137

138

The Queen’s House Ice Rink

Jeff Overs

The Championships, Wimbledon

All England Lawn Tennis Club

Nitto ATP Finals

London Stadium

London Stadium

Wonderhatch

E20 Stadium LLP

E20 Stadium LLP

Oliver! At Lincoln Cathedral

Richard Hall

The Championships, Wimbledon

All England Lawn Tennis Club

The Open Championship 

The R&A

Tower of London Ice Rink

Leftfield Images

Oliver! At Lincoln Cathedral

Richard Hall

Investec Derby Day at Epsom Downs

The Jockey Club

Nitto ATP Finals

Wonderhatch

Hampton Court Palace Festival

Historic Royal Palaces

139

Annual Report & Accounts FY20Arena Events Group plcArena Events Group plc

www.arenagroup.com