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FY2021 Annual Report · Alexandria Real Estate Equities
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Arena Events 
Group plc 
Annual Report  
& Accounts FY21 

Contents 
Overview
4
Our Business Offering
6
Products & Services
9
The Arena Standard 
10
Our Business Model 
11
Our Strategy FY21
12
Our Work FY21 
16
Our Customer Response to COVID-19
20
Strategic Report
24
Chairman’s Statement
26
CEO’s Report
28
Financial Review
32
Non-Financial Review
46
Principal Risks & Uncertainties
47
Regional Highlights UK & Europe
52
Regional Highlights Middle East & Asia
54
Regional Highlights Americas
56
Corporate Social Responsibility
58
Safety Management
60
Environment & Sustainability
61
Governance
62
Board of Directors
64
Regional Leadership Team
67
Corporate Governance Statement FY21
68
Audit Committee Report FY21
74
Remuneration Committee Report FY21
76
Directors’ Report FY21
82
Directors’ Responsibilities Statement
88
Financial Statements
90
Independent Auditor’s Report to the  
Members of Arena Events Group plc
92
Financial Statements & Notes 
102
Company Offices
156
Shareholder Information
157
3
Annual Report & Accounts FY21
Arena Events Group plc
2
“As to be expected, the Arena high 
standards have been adhered to 
for the 2021 Omega Dubai Desert 
Classic. All the team are a pleasure to 
deal with and nothing is ever an issue. 
It is a great testament to everyone 
that Arena's standards are at the level 
we all expect especially during these 
particularly trying times.”
Simon Corkill
Executive Tournament Director 
Falcon and Associates

Our Business Offering
6
Products & Services
9
The Arena Standard 
10
Our Business Model 
11
Our Strategy FY21
12
Our Work FY21 
16
Our Customer Response to COVID-19
20
Overview
5
Annual Report & Accounts FY21
Arena Events Group plc
4
“This work will enhance the 
customer experience and bring 
fans closer to the action, it will 
also allow us to adapt the venue 
for our other events in a reduced 
timeframe, saving significant costs.”
Graham Gilmore
CEO 
London Stadium 

UKE 
27%
Americas 
48%
MEA 
25%
FY 21
Our  
Business  
Offering
Arena Events Group plc is a global leader in 
turnkey event solutions. Our expertise is in 
designing and delivering bespoke temporary 
structures and associated products and services 
for the most prestigious sporting events and 
cultural occasions, as well as for commercial  
and crisis relief use. 
With 260 years of experience, you are in  
safe hands. 
FY21 Revenue 
£71.6m
Regional Divisions
14 depots in 7 countries across the 
Americas, UK & Europe and Middle 
East & Asia regions
+10 product categories 
Revenue by Region
• Orlando
• San José
Chicago •
• Fort Irwin
• Milwaukee 
Revenue
£34.2m
Americas
UK & Europe
• Dubai
Kuala Lumpur •
Hong Kong •
Seoul •
Revenue
£17.8m
Middle East & Asia
UKE 
33%
Americas 
35%
MEA 
32%
FY 20
• St Ives 
• Membury 
Coventry •
• Wimbledon
• Sheffield
Revenue
£19.6m
Countries: UK, US, UAE, Saudi Arabia, 
Malaysia, Hong Kong and South Korea
Riyadh •
7
Annual Report & Accounts FY21
Arena Events Group plc
6

Our core assets are temporary structures, 
ranging from Alu Hall tents to triple deck 
structures, temporary seating, furniture, 
catering equipment, crowd control fencing  
& barriers and ice rinks. In addition we offer 
interior design, mass participation events, 
exhibition services, graphics and signage.
The range of vertically integrated products and services we 
offer allows us to deliver a full turnkey solution of global 
capabilities to our customers. This is a unique selling point 
for Arena.
Our market leading products and services 
are utilised across a wide variety of 
industries, and our expertise is not limited to 
sporting events: 
•	
Television & film 
•	
Retail 
•	
Medical & education sectors 
•	
Corporate conferences 
•	
Architecture & construction 
•	
Exhibitions
•	
Music concerts 
•	
State visits, royal & military events 
•	
Disaster & crisis relief
Products & Services
Exhibition Services
•	
Bespoke stand design 
•	
Brand activations
Graphics & Signage
•	
Large format print 
•	
Office branding 
•	
Promotional displays 
•	
Vehicle graphics
Seating
•	
ClearviewTM seating 
•	
Grandstands 
•	
Sports stands 
•	
Flat seating 
•	
Conference seating
Ice Rinks
•	
Dry hire
•	
Managed ticketed solutions
Interiors
•	
Full design & fit-out
Fencing & Barriers
•	
Crowd control solutions 
•	
Pedestrian barriers 
•	
Heras fencing 
•	
Steel shield 
•	
Front of stage barriers 
•	
Hostile vehicle mitigation barriers
Fully Managed  
Event Solutions
•	
Mass participation events 
•	
Start & finish gantries 
•	
Stages & media towers 
•	
Obstacles 
•	
Branding & signage
Catering & Kitchen 
Equipment Hire 
•	
Cutlery 
•	
Crockery 
•	
Glassware 
•	
Cold rooms 
•	
Linens
Structures
•	
I-Novation 
•	
Multi-deck 
•	
Industrial buildings 
•	
Tensioned fabric structures 
•	
Arena Super Deck (ASD)
Disaster & Crisis Relief 
•	
Temporary buildings 
•	
Temporary medical facilities 
•	
Cold rooms & mortuaries 
•	
Emergency shelters 
•	
Fencing & barriers
Furniture 
•	
Tables 
•	
Chairs 
•	
Sofas & soft furnishings
•	
Decor 
•	
Mobile, modular bars
9
Annual Report & Accounts FY21
Arena Events Group plc
8

The Arena 
Standard 
Our Business Model 
The ‘Arena Standard’ sits at the heart of 
everything that the Arena Group does, it has 
formed the foundation of our relationships 
and has contributed to our longevity 
and success. The Group is renowned for 
consistently delivering an unrivalled 
standard of service globally. 
Inputs
•	
Skilled, experienced staff 
•	
Investment in equipment 
•	
Strong customer relationships 
•	
Robust financial strength 
•	
Recognised as a trusted brand
What we do
•	
Design and deliver temporary 
infrastructure 
•	
Provide event rental equipment for 
event organisers 
•	
Provide customers with a fully 
managed and consultative service
Why customers choose us
•	
The Arena Standard
•	
Global reach
•	
Reliability — on time, every time
•	
Wide range of products
•	
Strong reputation 
How we generate revenue
•	
Event equipment rentals 
•	
Provide bespoke interior solutions 
•	
Longer-term (2/3 years) rentals of 
temporary structures 
•	
Management of events 
•	
Provision of turnkey  
infrastructure services 
Our vision: Become 
the leading, most 
respected, integrated 
event solutions 
business in the world.
Health & Safety
The health and safety of our employees and clients  
is paramount, the Group recognises the responsibility  
we have for our employees’ safety and wellbeing.
Premium Quality & Style
We are dedicated to delivering high quality,  
sophisticated products coupled with a premium  
and personal client experience.
Innovation & Creativity
We strive to bring our customers new and innovative 
solutions to their brief. Innovation also means challenging 
the status quo internally, finding more effective ways  
of working, and trying a different approach.
Value for Money
We provide the best quality product and customer 
experience at a fair price.
Experience & Expertise
With 260 years of experience, we are event experts. 
When you use Arena, you get peace of mind knowing your 
event infrastructure needs are in the safe hands of our 
experienced teams across the globe.
Solutions Focused
We take a tailored approach to each project, providing 
bespoke solutions that fit the needs of the customer. We are 
determined to find the best solution to our clients' challenges.
Reliable & Efficient
Designing and delivering global events on time,  
every time. Our clients feel safe knowing they can  
rely on Arena, entrusting their live event to our  
in-house experts.
Fully Integrated Offering
A diverse, extensive product range and integrated service 
offering around the world.
VA
L
U
ES
VA
L
U
ES
VA
L
UE
S
Creating Long-Term Value for Our Stakeholders 
Teamwork
Integrity
Excellence
11
Annual Report & Accounts FY21
Arena Events Group plc
10

Our Strategy 
FY21
During FY21 some areas of the group strategy 
were “paused” while the business reacted to 
the challenges presented by the COVID-19 
pandemic. During that period, the primary aim 
was to protect both colleagues and customers 
alike, to focus on margins and liquidity and 
ensure the business is positioned for long-
term growth as end-user markets recover. 
Strategy
Summary
Progress in FY21
Continuously 
improve our 
Health & 
Safety (H&S) 
focus
•	 The health and safety of our 
colleagues and customers is 
our number one priority 
•	 We set the goal to put this  
at the top of our Arena  
Standard delivery 
•	 The Group has a stated commitment to rigorous H&S compliance, 
with nominated H&S managers for each business unit, and regular 
monthly reporting to the Board 
•	 During the pandemic the health and safety of our customers and 
colleagues has been the priority. We ensured that all employees had 
the tools and infrastructure to work remotely wherever possible.  
We also ensured that field-based teams undertaking projects had  
the appropriate equipment to operate safely 
•	 Where events under our control were re-opened to the public, 
such as the three UK ice rinks before Christmas 2020, we worked 
closely with both the venue and Public Health England to ensure all 
COVID-safe protocols were followed
Commitment 
to CSR
•	 Arena has committed to giving 
back to our local communities 
and taking more responsibility 
for limiting our effect on our 
surroundings and operating in a 
sustainable manner 
•	 We have focused on: 
1.	 Reducing our carbon 
footprint 
2.	 Reducing waste by 
increasing re-use 
3.	 Plastic reduction
4.	 Recycling
•	 COVID-19 clearly made community interaction far more 
challenging in FY21. However, a number of free tickets  
were made available for NHS staff at the ice rinks run in early 
December 2020 
•	 The reduced levels of activity had a positive effect on our carbon 
footprint through reduced levels of domestic and international 
travel. Similar benefits were seen in the reduced level of waste 
produced by the Group in the period 
•	 UK Greenhouse Gas Reporting is included in this Annual Report 
& Accounts for the first time on Page 86. Going forward, the 
challenge will be to minimise any increase in emissions as the 
business recovers and continues to take additional actions to 
reduce any potential future impact 
Acquisition 
integration
•	 Focus on the integration of 
products and brands or prior 
acquisitions 
•	 Realise the cost reduction 
benefit of bringing more 
activities and services  
in-house 
•	 The challenge of COVID-19 led the business to take a fresh review 
of the integration of historic acquisitions. In the UAE, all office 
activities were consolidated into a single (former TGP) building, 
with the other premises handed back to the landlord 
•	 In Hong Kong, steps were taken to rationalise trading entities and 
move resources to a single warehouse location 
•	 In the US, all back-office activities (IT, finance, HR) across Arena 
Americas and Arena Stuart Rentals were brought together at a 
single site in Milwaukee, Wisconsin 
•	 Meanwhile the recent acquisition of the Williams Party Rentals 
assets was quickly and fully integrated into Arena Stuart Rentals, 
using the opportunity presented by the quiet end-user market to 
bring together all activities
Strategy
Summary
Progress in FY21
Promote 
vertically 
integrated 
events 
solutions
•	 Expand offering to customers 
by using products and services 
brought into the Group via 
acquisition
•	 Continue to position the Group 
as “easy to do business with” 
•	 Ensure our customers are 
aware of the vertically 
integrated, global offering 
•	 While the COVID-19 pandemic slowed end-user markets, where 
events did take place, Arena made efforts to fully utilise in-house 
resources in their delivery, rather than seeking third-party supply 
•	 A number of assignments for medical authorities in the UK, MEA 
and US saw Arena bring together the full portfolio of products 
and services at the Group’s disposal such as structures, fencing, 
barriers, interior fit-out, refrigeration capabilities and scaffolding 
— delivering an agile, fully managed solution 
Expand reach 
in the Kingdom 
of Saudi Arabia 
(KSA) 
•	 Leverage the growth in 
international events in the KSA 
•	 During FY21, the KSA saw similar market challenges to elsewhere 
given the pandemic backdrop. However, Arena continued to deliver 
a number of smaller projects for customers in the market 
•	 Alongside this, Arena established a legal entity in the KSA and 
has started the process of building a permanent base in Riyadh, 
including recruiting local staff and re-locating equipment 
•	 There is now a building pipeline of events for FY22 as restrictions 
are lifted 
Leverage 
our global 
presence 
and Group 
capabilities
•	 Arena’s Regions bring a range 
of expertise, which, when 
combined globally, make for a 
compelling proposition 
•	 We aim to leverage this globally 
by facilitating collaboration and 
consultation across Regions 
and Divisions and develop 
our colleagues by transfer 
opportunities 
•	 We aim to present this  
value proposition to 
international clients 
•	 Collaboration across markets was further enhanced during 
FY21 with the creation of the EMEA Region. Senior management 
resources are now shared across the UK & Europe Region and 
that of the Middle East & Asia, giving consistent oversight and 
macro-level allocation of resources. A number of staff took the 
opportunity to transfer between markets as part of these changes 
•	 We continue to deliver global solutions to international clients as 
evidenced by the work to support Tokyo 2020 and the European Tour 
Annual Report & Accounts FY21
13
Arena Events Group plc
12

Strategy
Summary
Progress in FY21
Reduce 
seasonality
•	 Offer products and services 
which complement the low 
season and timing differences 
in markets, to drive better 
resource utilisation and 
operational efficiencies
•	 Efforts continue to build a pipeline of work in the quieter periods of 
the year. Successes in FY21 included providing structures for TV 
production companies in the UK in October and a long-term rental 
for an archaeological dig on the HS2 project 
•	 In the US, the strength of the Arena product range developed to 
support previous winter Olympics, created opportunities in FY21 
to provide additional social distancing solutions at ski-resorts and 
support construction companies working in snowy conditions.  
Both of these projects were during the seasonally quiet winter period 
•	 Again, COVID-19 influenced the outturn with year-round support 
provided to government and medical authorities, industrial  
clients and retail and hospitality customers, breaking usual 
seasonal patterns 
•	 It is hoped that a legacy of the pandemic will be a higher proportion 
of work continuing to be delivered outside of events, reducing the 
seasonal/weather dependent focus 
Operational 
delivery 
improvement 
•	 Ensuring operational 
teams review previous 
projects and learn from any 
outcome to improve the 
customer experience and 
drive efficiencies without 
compromising the Arena 
Standard
•	 Events of FY21 allowed teams in all markets to provide even 
greater focus on the delivery of projects that did go ahead. In many 
instances, more in-house resource was used giving even greater 
control over both efficiencies and the customer experience 
•	 Operating within the constraints imposed by local health 
authorities created an even closer working relationship with those 
customers that chose to proceed with their projects
Cost efficiency
•	 Continuous challenge to the 
cost base around the world, 
aligning it to the prevailing 
project mix and ensuring 
enough flexibility is retained 
•	 During FY21 the rapid change in customer demand required 
a reassessment of the Group’s cost base. In some markets 
where government support was available, jobs and skills were 
preserved, while elsewhere salary reductions, unpaid leave and, 
unfortunately in some cases, redundancies were used to match 
costs to the prevailing workload 
•	 All costs were rigorously and collectively challenged from  
the bottom-up, with a renewed focus on project margins and  
cashflow to maximise Group liquidity and protect the interests  
of stakeholders 
Diversification
•	 Arena is a global leader in 
turnkey event solutions.  
With our 260 years of 
experience, expertise in 
temporary environments,  
and a broad range of products 
and services, we recognise  
the opportunity to operate in  
a wider market outside of 
events or in new geographies
•	 As discussed above, the Group continued to expand into new 
markets or product areas, despite and due to the challenges of 
the global pandemic. Many of the changes put in place in FY21 will 
be permanent with the Group continuing to serve its existing and 
new event customers, but also building on additional non-event 
relationships established during the year 
Our Strategy FY21
15
Annual Report & Accounts FY21
Arena Events Group plc
14

Our Work  
FY21 
Arena takes great pride in delivering unique 
solutions for each of our clients, regardless of 
size or industry. While the ongoing COVID-19 
pandemic has been devastating to the global 
events industry, Arena has approached the 
event work that we have delivered with the 
same level of professionalism and attention to 
detail that our clients have come to expect. 
May
Jun
Jul
Apr
Sep
Oct
Nov
Aug
2020
Annual Report & Accounts FY21
17
Arena Events Group plc
16
“We have worked with the team at Arena Group over the 
past 12 years of staging the Nitto ATP Finals in London. 
Whether building structures to accommodate hospitality 
guests, practice courts or media facilities, Arena have 
delivered world-class facilities to suit our needs. ”
Adam Hogg
Event Director 
Nitto ATP Finals

Jan
Feb
Mar
Dec
2021
19
Annual Report & Accounts FY21
Arena Events Group plc
18
QUEEN'S HOUSE 
ICE RINK
“Through a very difficult and uncertain time, it has 
been great to have the help and support of Arena 
for the 2020 ice rink at Hampton Court Palace. I 
believe the working partnership has been really 
strengthened as we worked closely to navigate 
the complicated and ever-changing operational 
restrictions during COVID-19 and I am so grateful 
to the team who worked tirelessly to ensure we 
were able to successfully provide customers with 
the opportunity to enjoy the skating experience at 
HCP this winter.”
Liz Young
Head of Events & Commercial Services  
Historic Royal Palaces 
“We absolutely love working with Arena, from the account 
management to the team on the ground, you always go that 
extra mile, we couldn’t ask for a better supplier to work with.”
Kim Rennie
Delivery Project Manager 
Spinneys Dubai 92 Cycle Challenge 

FEMA Alternate 
Care Facility
Cold Storage Rooms
Froedtert Health
Dubai Health Authority 
Field Hospital
Advent Health
Stony Brook University 
Field Hospital
Temporary Hospitals & Medical Facilities 
Testing & Vaccination Sites 
Memorial Health 
Systems
Froedtert Health
The United Center 
Vaccination Facility
Our Customer 
Response to 
COVID-19
As the COVID-19 pandemic began to take 
its toll on the global events industry, it was 
clear that the Group would need to pivot 
towards the supply of crisis relief solutions. 
Throughout FY21, Arena has delivered a 
wide range of structures that have helped 
both governments and health authorities 
cope with unprecedented demand, and have 
allowed schools and businesses to begin the 
return to normal. 
Sunbelt Schools 
Project
Schools & Universities
Tesla Assembly 
Facility Expansion
Manufacturing
Miner's Camp at 
Park City Mountain
Restaurants
21
Annual Report & Accounts FY21
Arena Events Group plc
20
“Some schools are using the tents to provide students with a mask free area to just breath, 
others use them for lunch or band practice.  The feedback we have received is that the 
teachers love them, the students like them, and the parents approve. Working together with 
Arena Americas has been a terrific experience. Arena has been extremely responsive and 
attentive to the customer’s needs. They appreciate the nervousness of the schools, where 
safety is paramount, while venturing into new territory amid this COVID-19 crisis.” 
Heli J. Howe 
Regional Government Accounts Manager  
Sunbelt Schools Project

“As the global events industry began 
to shut down due to COVID-19, the 
Group’s pivot towards the provision 
of disaster relief solutions has 
been critical in ensuring our ability 
to successfully continue trading 
through the pandemic.”
Greg Lawless
Chief Executive Officer 
Arena Group 
Vail Resorts Social 
Distancing Structures
Virgin Money  
Unity Arena
WWoS NBA 
COVID-19 Bubble
Sports & Events 
Military Facilities 
Social distancing structures for soldiers in the UK & US
Major League 
Soccer is Back
Matchroom Boxing 
Fightcamp
Superbowl Social 
Distancing Structures
Our Customer Response to COVID-19
23
Annual Report & Accounts FY21
Arena Events Group plc
22

Chairman’s Statement
26
CEO’s Report
28
Financial Review
32
Non-Financial Review
46
Principal Risks & Uncertainties
47
Regional Highlights UK & Europe
52
Regional Highlights Middle East & Asia
54
Regional Highlights Americas
56
Corporate Social Responsibility
58
Safety Management
60
Environment & Sustainability
61
Strategic 
Report
25
Annual Report & Accounts FY21
Arena Events Group plc
24
“The professionalism and 
expertise of the Arena 
team in the build up to the 
event and during the event 
weekend was exemplary.”
Mark Griffith 
Head of Operational Planning at London Marathon Events  
London Marathon 

Chairman’s 
Statement
Ken Hanna
Chairman
In my report last year, I indicated that we anticipated a 
“challenging” outlook for the year ended 31 March 2021. 
I doubt if anyone could have foreseen quite how prolonged 
the impact of COVID-19 has been and hence how it has 
continued to seriously affect our business. Quite simply, 
the global event business throughout the last year has 
virtually stopped and this has had a material impact on 
our results. Revenue for the year was 55% below the prior 
twelve months. 
I am however very proud of the way the management 
team and our employees have reacted to the devastating 
impact of the pandemic. We have unfortunately had to 
make some employees redundant, and this is always 
regrettable, though in the UK we received £3.4m under the 
Government's Coronavirus Job Retention Scheme, which 
prevented significant redundancies in that market.  
We have implemented significant cost reductions 
throughout the business, conserved cash, strengthened 
our capital structure and “survived” whilst many others in 
the sector have not.
As part of our drive for increased efficiency, we took the 
opportunity to streamline our regional structure, merging 
the management of the UK & Europe business with that of 
the Middle East & Asia, creating the EMEA Region under 
combined leadership. We also eliminated a layer of senior 
management in our Americas business. 
While cutting costs was the obvious answer to the loss 
of revenue from our traditional event business, I was 
particularly pleased with the way our management teams 
sought out new sources of revenue away from events. In 
this regard, we were also able to help in the fight against 
COVID-19 by constructing hospitals, vaccination and 
testing centres and other medical facilities. It is also hoped 
that some of this diversification will be permanent, making 
the business more resilient for the future.
We completed a fundraising of £9.5m through a placing and 
subscription in April 2020 giving us additional liquidity to 
trade confidently throughout the pandemic. 
In March 2021, we announced another fundraising of 
£11.0m, also through a placing and subscription, and this 
enabled us to both strengthen our capital structure and 
opportunistically acquire a 50% stake in Aztec Shaffer, a 
US based competitor with a similar profile of business to 
Arena. The Shaffer part of the business is a major player 
in the US Golf market, and we will look to capitalise on our 
expertise in this area. The Aztec Events division gives the 
Group a presence in the Houston party rental market, the 
fourth largest, and a fast-growing, city in the US. Aztec 
Shaffer is the largest acquisition made by the Group and 
it demonstrates the opportunities for consolidation in a 
fragmented market. 
Our largest shareholder, TasHeel, participated in the 
placing and now holds 24% of the Group’s issued share 
capital. We are also grateful for the support of HSBC who 
initially extended additional overdraft facilities to the 
Group at the start of the pandemic before we replaced 
them with a £15.6m CLBILS facility in early October 2020. 
As I write this report, the vaccination “roll-out” in our major 
markets is progressing well and there is an expectation 
and hope that in the second half of 2021 we should see our 
traditional events returning to normal with a full capacity 
of spectators. However, the last year has taught us to 
remain cautious and we have taken steps to ensure that 
both our capital and cost structure are flexible and able to 
cope with disruption and uncertainty. 
It has been a very difficult year for society and for our Arena 
employees. I sincerely hope that the second half of FY22 
will see life beginning to return to normal. 
Ken Hanna
Chairman
6 July 2021
“I doubt if anyone could have 
foreseen quite how prolonged 
the impact of COVID-19 has been 
and hence how it has continued 
to seriously affect our business.”
27
Annual Report & Accounts FY21
Arena Events Group plc
26

CEO’s Report
Introduction
The full year results reflect the catastrophic impact of 
COVID-19 on the world’s global event rental industry. From 
just before the start of this financial year, the industry 
was faced with the prospect of no event rental revenues 
as event after event was either cancelled or postponed. 
Whilst some relief looked likely late last summer as 
restrictions were partially lifted across the globe in August 
and September, these hopes were short-lived as second 
waves of the pandemic spread across the world. This led 
to a second global lock down that is only now, gradually, 
being eased as I write this report, almost seventeen 
months after we experienced our first revenue hit from 
COVID-19 in February 2020. 
However, as previously reported, we took early and 
decisive action to reduce the impact on our business by 
securing non-event revenues, reducing our cost base, and 
raising funds from both our bank, HSBC, and shareholders 
via a £9.5m placing in April 2020 — all of which put the 
Group in a solid financial position to enable us to trade 
through those very difficult times. 
Full year revenues of £71.6m (FY20 £183.2m) were 
down 61% on the prior fifteen-month period (55% on a 
comparable twelve-month basis), but despite this the 
Group posted Adjusted EBITDA of £5.7m (FY20 £13.2m). 
The Group reported an operating loss of £9.8m compared 
to a loss of £19.6m in FY20.
Operational Highlights
Americas Region 
The US business performed exceptionally well, in 
the circumstances, over the last twelve months and 
delivered a record Adjusted EBITDA result, despite the 
significant reduction in traditional event and furniture 
rental revenues. The Region reported revenues of £34.2m 
(FY20 £64.9m) and Adjusted EBITDA of £10.2m (FY20 
£5.4m) which was an incredibly strong performance. The 
Region’s revenues were delivered from, amongst others, 
the following non-sporting events and reduced capacity 
sporting events including: 
•	
A 1,038-bed temporary hospital in New York 
•	
Temporary extension facilities at schools and hospitals 
around the US 
•	
Numerous temporary test centres across the US 
•	
Temporary mass vaccination centre at the United 
Center in Chicago 
•	
Temporary facilities for the US military 
•	
Temporary hospitality structures for ski resorts  
in Colorado 
•	
The PGA Championships at Harding Park, California 
•	
The US Open at Winged Foot, New York 
•	
The NBA at the Walt Disney World Resort in  
Orlando, Florida 
Both the national tenting division, Arena Event Services 
(AES), and our West Coast business, Arena Stuart Rentals 
(ASR), delivered positive Adjusted EBITDA results. Both 
benefitted from a number of long-term COVID-19 related 
rentals, coupled with strong cost control measures that 
enabled the Region to produce these record results. 
Cashflow was tightly controlled and helped enable the 
Group to deliver a strong end-of-year cash number. 
EMEA Region 
The Middle East & Asia (MEA) and UK & Europe (UKE) 
Regions were merged to form the EMEA Region in June 
of last year in order to provide a more robust platform 
against a very challenging market backdrop, as well as 
streamlining customer relationships across a largely 
common customer base between the two regions. 
Despite this initiative, the EMEA Region had a torrid year 
with an Adjusted EBITDA loss of £3.3m (FY20 £9.2m profit), 
the vast bulk of which was in the MEA. Full year revenues 
of £37.4m (FY20 £118.3m) were 68% lower than last 
year, and whilst the Region did manage to secure some 
non-event revenue in the first half of the year, these all 
but disappeared in the second half. These regions were 
also more severely impacted by the second lockdowns 
in December, resulting in the reduction and subsequent 
cancellation of the UK’s ice season, alongside early 
calendar year horse racing events being held behind 
closed doors.
The UKE business unit, with £3.4m of support from the 
UK Government's Coronavirus Job Retention Scheme 
delivered Adjusted EBITDA of £1.2m (FY20 £3.3m) on 
revenues of £19.6m (FY20 £60.1m) which included the 
following non-event revenues: 
•	
Delivery of a new seating layout for London Stadium, 
the home of West Ham Football Club 
•	
Delivery of a new semi-permanent seating stadium for 
Edinburgh Rugby Club 
•	
Numerous temporary test centres across the UK 
•	
A number of temporary mortuaries 
•	
Temporary structures for military personnel 
•	
Temporary archaeological support services for the HS2 
rail development 
The MEA business units had an even tougher time of it and, 
notwithstanding the securing of a number of significant 
non-event revenue opportunities in the first half of the year 
posted an Adjusted EBITDA loss of £4.5m (FY20 £5.9m 
profit) on revenues of £17.8m (FY20 £58.2m), with £12.9m 
of the revenue in the first six months of the year. 
These business units lost the vast bulk of their  
traditionally busy season revenues (October through to 
February) as well as the loss of its entire exhibition event 
revenues this year.
As the results demonstrate, this year has certainly taken its 
toll on the team there and with another few quiet months 
post year-end, we are not expecting an improvement in 
trading here until later in 2021. However, I know there is a 
strong sense of pride of performance in the team, and their 
focus over the last few months has been on securing as 
many of the pipeline opportunities that lie in front of them. 
Indeed, that process has already started, with a big recent 
job win for 21,000 seats for the inaugural F1 street race in 
Jeddah in December 2021. 
Greg Lawless
Chief Executive Officer
“In a year of complete devastation  
for the global events industry, the Group 
demonstrated the real value of many 
years of tenacity in building a diverse 
global business, with a broad range of 
product offerings, delivering sufficient 
non-event revenues to be able to report 
a positive full year Adjusted EBITDA 
performance. Given the challenges 
faced by the industry this was, indeed, a 
very robust performance by the Group.” 
29
Annual Report & Accounts FY21
Arena Events Group plc
28

Equity Fundraisings & 
Additional Lending Facilities
In April 2020 we completed a £9.5m fundraising  
(pre-expenses) through the placing and subscription of 
shares at an issue price of 10 pence per ordinary share. 
This fundraising was carried out to strengthen the Group’s 
balance sheet and to give the business a longer runway 
to withstand the commercial and financial impacts of 
the COVID-19 virus. At the same time, our lender, HSBC, 
extended an additional £4.75m overdraft facility. This 
overdraft facility was subsequently replaced by a larger 
£15.6m lending facility under the UK Government backed 
Coronavirus Large Business Interruption Loan Scheme 
(CLBILS) in October 2020. £4.0m of this loan was drawn 
down just after year-end as part of the requirement to 
utilise the facility within six months to retain continued 
access to the full level of lending.
In March 2021, we announced another fundraising  
of £11.0m (pre-expenses), through a placing and  
subscription at an issue price of 14 pence per ordinary 
share. This fundraising was completed shortly after the 
year-end and part of these funds, £2.4m plus fees, have 
subsequently been used to acquire a 50% stake in Aztec 
Shaffer, as described further below.
Acquisitions
Williams Party Rentals
As reported in our Interim Results in November 2020 we 
acquired the assets of a small San Jose-based party rental 
business, Williams Party Rentals, at a discount to net 
book value. Whilst this was a very small value transaction, 
Williams had been a strategic target for several years and 
provides our US West Coast based business, Arena Stuart 
Rentals, with the opportunity to expand its presence in San 
Jose, CA. 
Aztec Shaffer (post year-end)
On 26 April 2021, together with our co-bidders, Summit 
Investment Partners and AIG, we completed the acquisition 
of Aztec Shaffer, based in Houston, Texas. Arena holds an 
initial 50% equity stake in Aztec Shaffer and has control of 
the business. 
Aztec Shaffer comprises two businesses, Aztec Events & 
Tents and Shaffer Sports & Events. Aztec is a very similar 
business to Arena Stuart Rentals, the US operations of 
Arena Events Group, based in California. It has a diversified 
customer and event base with its products including party/
wedding tents as well as tables, chairs, linens, tabletop 
items, dance floors and decorative items. By contrast, the 
significant majority of Shaffer’s historical revenues has 
come from golf, supporting in excess of fifteen tournaments 
a year including the Players Championship and the 
Presidents Cup. Other sports served by Shaffer include 
motorsports and horse racing. Shaffer’s focus on sports is 
well aligned with Arena Events Services which has a broader 
customer mix, and also serves many events outside of the 
sporting world. 
Aztec Shaffer suffered a significant reduction in revenues 
over the last fifteen months, compounded further by its 
filing for Chapter 11 relief. As a result of this bankruptcy 
filing, a multi-year long-term contract held with the US 
Tour was initially replaced by a short-term agreement up to 
the end of May 2021 and now extended to December 2021. 
All other significant customer contracts have been retained 
and the company is continuing discussions with the US Tour 
with a view to securing a new multi-year contract over the 
coming months. 
We are very pleased to have secured this significant and 
strategically important asset as it gives the US Region a 
full-service party rental business based in the fourth largest 
US city as well as a valuable extension to its US national 
structures footprint. The acquisition has traded well in the 
first two and a half months as part of the Arena Group.
Conclusion
The Arena Group can trace its origins back 260 years and 
there is little doubt that this will have been amongst the 
toughest years of trading ever witnessed by the Group. 
However, the events world is gradually returning, and 
whilst we are still a few months away from a return to full 
normality, we are cautiously optimistic about the recovery 
of the Business.
We therefore believe that FY22 will be a year of transition 
to full normality as events begin to allow some level of 
spectators, as evidenced by a number of recent golf events 
in the US, and in soccer and rugby stadia in the UK. 
With the support of our stakeholders we have been 
fortunate to have been able to successfully trade through 
the last twelve months without a hit to the integrity 
and strength of our balance sheet. Others have been 
less fortunate, and this has enabled us to complete two 
acquisitions at prices well below historic levels.
All of this would not have been possible without the 
continued support of our shareholders and our bank, HSBC. 
This year, we demonstrated the real value of being a public 
company, with the ability to secure shareholder support 
through, not one but, two placings. These placings have 
enabled us to strengthen our balance sheet, complete two 
acquisitions and leave net debt (Senior Facility covenant 
definition, excluding IFRS16 but including finance leases  
and deferred consideration. Definition also excludes  
debt on the balance sheet of Arena Aztec Shaffer LLC) at 
the end of May at £17.6m, a full £18.0m below the figure at 
the end of March 2020. We do, however, anticipate that net 
debt will increase somewhat this year as we transition to 
a normal trading pattern, and unwind some of the positive 
working capital benefits that helped us achieve such a 
strong liquidity position at the end of this year. 
It would be remiss of me not to mention the support 
and efforts of our global management teams and all 
our employees. These last twelve months have been 
very tough on the entire team, with significant personal 
sacrifices made by each and every one of our staff which 
has helped us trade through these very difficult times.  
My sincere thanks to each and every one of our team, 
including my senior executive colleagues, our Board and 
Chairman for their continued support and commitment 
during this last year, and we look forward to better days  
as live audience events make a welcome return to the 
global calendar. 
Greg Lawless
Chief Executive Officer 
6 July 2021
“We therefore believe 
that FY22 will be a year 
of transition to full 
normality as events 
begin to allow some 
level of spectators”
CEO’s Report
31
Annual Report & Accounts FY21
Arena Events Group plc
30

Our Financial Results are summarised below:
The Group uses alternative performance measures such as Adjusted EBITDA to allow the users of the financial statements 
to gain a clearer understanding of the underlying performance of the business without the impact of one-off non-
recurring costs of an exceptional nature. Adjusted EBITDA (further excluding the impact of IFRS16) is also part of the 
Group’s covenant structure in its Senior Facility Agreement. Non-recurring costs include redundancy costs resulting from 
the reshaping of operations during the year, while the prior period additionally included a significant goodwill impairment 
and the one-off proceeds from a large insurance claim. Share option costs (FY21 credit, prior period expense) have been 
separately presented given their year-on-year volatility. 
Notes:
1.	 Adjusted EBITDA is defined as earnings before interest, tax, depreciation, intangible amortisation, exceptional items, share option 
costs and acquisition costs
Year ended 
31 March 2021 
(audited)
Year ended 
31 March 2020 
(unaudited)
15 months ended 
31 March 2020 
(audited)
£m
£m
£m
Revenue
71.6
160.6
183.2
Gross profit
27.0 
50.4 
55.4
Gross profit %
37.7%
31.4%
30.2%
Operating expenses 
(excluding exceptional costs, depreciation, 
amortisation and share option charges) 
(21.3)
(33.9)
(42.2)
Adjusted EBITDA1
5.7
16.5 
13.2
Adjusted EBITDA1 margin %
8.0%
10.3%
7.2%
Depreciation  
and amortisation  
(before impairment)
(13.1)
(12.1) 
(15.0)
Share option credit/(expense)
0.4
(0.3)
(0.3)
Exceptional costs (including goodwill 
impairment)
(2.7)
(17.2)
(17.5)
Acquisition costs
(0.1)
-
-
Operating loss
(9.8)
(13.1)
(19.6)
Finance costs
(3.0)
(2.8)
(3.4)
Tax credit
0.1
0.1
0.1
Loss after tax
(12.7)
(15.8)
(22.9)
Financial  
Review
Introduction 
In the year ended 31 March 2021, the 
Group delivered Adjusted EBITDA 
of £5.7m, a reduction of 57% on the 
fifteen-month period ended 31 March 
2020 (£13.2m). Operating loss was 
£9.8m compared to a prior period 
loss of £19.6m
Back in 2019, the decision was taken to change the 
Group’s accounting reference date from 31 December to 
31 March to better match the seasonality of the business. 
This resulted in a transitional fifteen-month period 
ended 31 March 2020, with the latest results being for 
the year ended 31 March 2021. 
Steve Trowbridge
Chief Financial Officer
33
Annual Report & Accounts FY21
Arena Events Group plc
32

Revenue
Revenue for the year ended 31 March 2021 was £71.6m 
compared to £183.2m for the fifteen-month period to 
31 March 2020. The annualisation of acquisitions had 
no discernible impact in the year. Instead, performance 
was dominated by the global response to the COVID-19 
pandemic. The business had seen the first signs of 
disruption early in the first calendar quarter of 2020, with 
the effects mainly concentrated in Asia where a number 
of events were deferred or cancelled. By contrast the 
year ended 31 March 2021 was characterised by national 
lockdowns, widespread event cancellations and deferrals 
and a refocussing of the business on non-event revenue 
streams, whilst also supporting customers who went 
ahead with events behind closed doors. 
All Regions delivered temporary structures for COVID-19 
medical and testing facilities. Meanwhile the UK & Europe 
Region supported the reactivation of the European Tour 
golf at numerous venues, built facilities for the Nitto ATP 
Finals at the O2, completed new seating systems at the 
London Stadium, built a new stadium for Edinburgh Rugby 
Club at Murrayfield and supported two construction 
companies protecting sites during archaeological and 
other works. The Middle East & Asia undertook work for a 
large international customer at the Expo 2020 Dubai, golf 
events in Dubai, Abu Dhabi and the KSA, and continued 
to support the Tokyo 2020 Olympics with seating. The 
Americas delivered a wide range of COVID-19 related 
structures for governmental, industrial, educational and 
hospitality customers, supported the reactivation of the 
NBA season in Orlando, provided facilities for the US Open 
golf and PGA Championships and built a large number of 
structures for the Super Bowl LV in Tampa. 
Gross Margin & Operating Expenses
For the year ended 31 March 2021, the Group gross margin 
improved to 37.7% due in part to geographic mix, as the 
Americas Region delivered a higher proportion of Group 
revenue, with a transformed cost base following the 
Region's business rationalisation programme in late 2019. 
The margins in all Regions also benefitted from a change 
in mix towards more longer-term structure rentals. For 
the fifteen-month period ended 31 March 2020 Group 
gross margin was 30.2% reflecting the inclusion of two 
seasonally weaker January to March periods. 
Operating expenses, excluding exceptional and acquisition 
costs, depreciation, amortisation and share option 
charges, were £21.3m for the year ended 31 March 2021. 
This compares to £42.2m in the fifteen-month period to 31 
March 2020. The reduction was in part due to the differing 
length periods, with additional cost saving actions taken in 
response to the COVID-19 pandemic. In the UK, the Group 
received £3.4m under the Government’s Coronavirus 
Job Retention Scheme which prevented significant 
redundancies, although unfortunately the Group was 
not eligible for any Business Rates relief as event rental 
companies were excluded from the scheme. In most other 
parts of the world the Group was unable to access any 
salary-support schemes and had to match staffing levels 
and related costs to the workload through salary reductions, 
unpaid leave and a reduction in the number of roles. The 
Group also negotiated some rent reductions and decreased 
its property footprint, particularly in the EMEA Region. 
Depreciation & Amortisation 
Depreciation and amortisation expenses of £13.1m  
for the year ended 31 March 2021 compares to £15.0m  
for the fifteen-month period ended 31 March 2020. Within 
this, depreciation of fixed assets in the year ended 31 
March 2021 of £7.8m (FY20 £9.5m) was higher when 
adjusted for the differing time periods due to additional 
equipment investment in 2019 and early 2020 in support 
of the planned 2020 US golf calendar, alongside the 
impairment of assets no longer expected to be usable after 
the pandemic. The depreciation of right of use assets was 
£4.7m in the year ended 31 March 2021, compared to £4.7m 
in the fifteen-month period ended 31 March 2020.
Share Option Expense
In the year ended 31 March 2021 there was a £0.4m credit, 
compared to a £0.3m charge in the fifteen-month period 
ended 31 March 2020. This credit resulted from the 
surrender of options under the Arena 2017 Share Option 
Plan by participants in the Arena 2020 Share Option Plan. 
More detail on this is given in the Remuneration Committee 
Report on Pages 76–81. 
Exceptional & Acquisition Costs
Exceptional costs of £2.7m in the year ended 31 March 
2021 are set out in more detail in Note 4 to the accounts. 
These mainly comprise the costs of restructuring activities 
to lower the cost base in the face of COVID-19 pressures. 
In the fifteen-month period ended 31 March 2020 these 
comprised the costs of restructuring in: the US Arena 
operation; the UK Structures and Well-Dressed Tables 
business units; the Arena Exhibitions & Events Services 
division in Dubai; and operations in a number of Asian 
markets. In addition, the impact of COVID-19 at the end 
of the fifteen-month period led to a detailed review of 
the carrying value of certain fixed and current assets and 
their subsequent impairment as their value in use was not 
expected to be fully recovered. A £16.1m impairment was 
also taken against the carrying value of goodwill on the 
UK business driven by a revised trading outlook, in part 
due to COVID-19. These charges were partially offset by an 
insurance recovery relating to the settlement of the legacy 
DOJ case in the US. For the year ended 31 March 2021, 
there were £0.1m of acquisition costs, whereas there  
were no acquisition costs in the previous fifteen-month 
period. In FY20 a revised view on the level of deferred 
consideration payable on 2018 acquisitions, in the light of 
the outlook driven by COVID-19, gave rise to a credit from a 
reduction in provisions. 
Finance Expenses
Finance costs comprise cash interest incurred on bank 
borrowings, accrued interest on shareholder loans, the 
amortisation of debt arrangement fees paid in previous 
periods and finance charges payable under lease 
liabilities. When the differing period lengths are taken into 
consideration, the main driver of the increase in cost is the 
annualisation of interest on the shareholder loan taken out 
in late 2019.
Tax
The tax credit of £0.1m (FY20 credit £0.1m) in the year 
ended 31 March 2021 mainly relates to deferred tax 
movements in the US offsetting a small underlying charge 
in the KSA, where group relief was not available. In the 
previous fifteen months ended 31 March 2020 tax payable 
was also a credit due to a deferred tax movement.
Financial Review
Annual Report & Accounts FY21
35
Arena Events Group plc
34

Debt & Cash Position
Cash at the end of March 2021 was £18.4m, giving a net 
debt position of £21.1m (covenant definition, excluding 
IFRS 16, but including £0.4m of finance leases and £0.1m 
of deferred consideration). At the end of March 2021, the 
Group’s drawn senior debt facility was £34.5m, broadly 
in line with the March 2020 position, supplemented by 
overdraft and guarantee facilities in the US and Middle 
East. As at the end of March 2021, a further £2m was  
drawn under a short-term financing facility with Lombard 
Odier Investment Management (LOIM). Excluding 
capitalised interest, the drawn principal amount was  
the same year on year. 
On 29 March 2021, the Group announced the conditional 
raising of £11.0m (before expenses) by way of a placing 
and subscription for new ordinary shares at 14 pence per 
share. As well as strengthening the Group’s balance sheet, 
the net proceeds of the capital raise will be used to take 
advantage of the opportunities presented by the COVID-19 
affected market to acquire attractive assets on favourable 
terms, including the acquisition of the business and assets 
of Aztec Shaffer (which completed in April 2021). The 
capital raising was conducted in two separate tranches 
with £3.5m received prior to the end of March 2021 and the 
balance in mid-April 2021 once shareholder approval  
had been obtained.
In October 2020, the Group obtained £15.6m additional 
debt facilities from its existing lender HSBC as part of the 
UK Government’s Coronavirus Large Business Interruption 
Lending Scheme (CLBILS). This funding was incorporated 
into the Group’s existing facility agreement as a Term B loan 
alongside the existing £35.0m Term A facilities. At the end of 
March, the CLBILS facility remained undrawn, although as 
part of the terms of the agreement, a drawing was required 
in early April 2021 to maintain access to the facility. A second 
draw and final draw, if required, must be made before the 
first anniversary of the facility in October 2021. 
The Group typically operates with a negative or close to nil working capital position as a significant proportion of customer 
receipts are invoiced and collected ahead of the event date, although this can vary significantly during the year due to 
the seasonality of the business. This position was exacerbated at 31 March 2021 due to the higher than normal level of 
customer deposits received for postponed 2020 events that have been retained to be applied to 2021 events. In addition, 
net working capital contained £1.2m of VAT and PAYE rescheduled under the UK Government’s COVID-19 Deferral 
Schemes. Both these factors are expected to largely unwind in the first half of the FY22 financial year, returning the net 
working capital closer to the FY20 position.
Working Capital
The Group had net working capital at 31 March 2021 of £(17.4)m, compared to £(8.0)m at the  end of March 2020.   
This is calculated as follows: 
Financial Review
Calculation of adjusted net income
Year ended 
31 March 2021 
(audited)
Year ended 
31 March 2020 
(unaudited)
15 months ended 
31 March 2020 
(audited)
Statutory loss after tax (£m) 
(12.7)
(15.8)
(22.9)
ADDBACK:
Exceptional costs (£m)
2.7
17.2
17.5
Acquisition costs (£m)
0.1
-
-
Exceptional finance costs  
(arrangement fees, loan note interest) (£m)
0.2
0.3
0.6
Share option (credit)/charge (£m)
(0.4)
0.3
0.3
Adjusted (loss)/earnings (£m) 
(10.1)
2.0
(4.5)
Average number of shares (m)
244.1
152.7
152.5
Adjusted basic (loss)/earnings  
per share (pence)
(4.1)
1.3
(3.0)
Basic loss per share (pence)
(5.2)
(10.3)
(15.0)
31 Mar 2021 
(audited) 
31 Mar 2020 
(audited) 
£m
£m
Inventories 
2.3 
7.8 
Trade & other receivables 
8.2
31.9 
Current assets (excluding cash) 
10.5
39.7 
Trade and other payables 
(16.0)
(24.8) 
Accruals 
(8.7) 
(13.9) 
Deferred revenue 
(3.2) 
(9.0) 
Current liabilities  
(excluding borrowings, overdraft, lease liabilities and deferred consideration) 
(27.9)
(47.7) 
Net working capital 
(17.4)
(8.0) 
Earnings Per Share & Dividend
The actual earnings per share in the year ended 31 March 
2020 was negative due to lower levels of activity driving 
an operating loss. By contrast the result in the fifteen-
month period to March 2020 was negative mainly due to 
the exceptional and acquisition costs described above. In 
order to better understand the underlying performance of 
the business, the table below sets out an adjusted earnings 
figure, and an adjusted basic earnings per share figure.
An interim dividend was declared in September 2019, but 
in the light of COVID-19 and the need to maximise balance 
sheet flexibility no interim or final dividend have been 
declared or recommended in the year ended 31 March 
2021. This means the total dividend is nil pence per share 
for the year ended 31 March 2021, compared to 0.25 pence 
for the fifteen-months ended 31 March 2020.
Acquisitions
There were no material acquisitions in the year ended  
31 March 2021 with just the assets of William Party Rentals 
acquired in July 2020. There were also no acquisitions in 
the fifteen-month period ended 31 March 2020. 
37
Annual Report & Accounts FY21
Arena Events Group plc
36

Financial Review
Capital Expenditure
Total net capital expenditure (additions less proceeds from 
disposals) in the year ended 31 March 2021 was £3.8m. 
This much reduced level of spend compared to £15.1m 
in the fifteen months ended 31 March 2020 and reflects 
only essential equipment investment during the year as 
the lower number of events due to COVID-19 reduced 
the need to expand the rental fleet. Expenditure that did 
occur reflected commitments made prior to the COVID-19 
pandemic, Health & Safety related expenditure, or the 
replacement of equipment sold to medical authorities in 
the Americas. Also included in the year ended 31 March 
2021 is £0.2m of expenditure related to the purchase of 
rental equipment and other assets from Williams Party 
Rentals in San Jose, CA.
Key Performance Indicators (KPIs)
The Group monitors a number of key performance 
indicators (“KPIs”) which are reviewed at Divisional and 
Board level. As the fifteen-month period ending 31 March 
2020 contains two loss-making January–March periods, 
the fifteen months is not deemed a meaningful period over 
which to assess these KPIs. We have therefore presented 
the data for consistent twelve-month periods. During the 
year ended 31 March 2021, attention was shifted towards 
gross margin, cashflow and liquidity measures to ensure 
the business was adapting to the challenges presented by 
COVID-19. The table below therefore shows the previously 
tracked measures, alongside the gross margin, cash and 
liquidity measures that were used:
Steve Trowbridge
Chief Financial Officer
6 July 2021
KPIs
Year ended 
31 March 2021 
(audited)
Year ended 
31 March 2020 
(unaudited)
Adjusted EBITDA (pre-IFRS16)1 as a % of revenue 
1.5% 
7.7% 
Adjusted earnings per share (pence)
(4.1)
1.3
ROCE %2
n/m 
3.8% 
Net debt to Adjusted EBITDA (pre-IFRS16)1, 3 
>10.0x 
2.9x 
ADDITIONAL KPIS MEASURED IN FY21:
Gross margin
37.7% 
31.4% 
Reported cash (£m)4
18.4
5.8 
Available liquidity (£m)5
33.8 
5.7 
Stakeholder
Engagement examples and further references within this Annual Report & Accounts 
Employees
•	
With a wide geographic footprint, the Company recognises that engagement is best led locally, 
not globally. Messaging is carefully balanced to showcase what is happening at a Group-level, but 
tailored to local market and cultural requirements, recognising that “one size does not fit all” 
•	
An open and constructive dialogue is maintained through town-hall meetings, employee forums 
and regular engagement surveys
•	
Benefits are tailored to local markets, reflecting that opportunities need to extend beyond 
a salary into other areas such as healthcare, discount schemes and, in some markets, 
accommodation
•	
We offer training and development to ensure employees, not only are able to work safely, but 
also reach their full potential. Job opportunities are prominently displayed internally and 
applicant referrals are rewarded in some markets 
•	
During FY21 the Board has been deeply grateful for the sacrifices that employees have made to 
ensure the Group was able to navigate through the COVID-19 pandemic and was acutely aware of 
feedback via various channels of the need to return to normality as soon as possible
See also: the Corporate Social Responsibility and Regional Highlights sections of this Annual Report 
& Accounts
Considering all our stakeholders (s172)
The Board is mindful of all its stakeholders when 
considering the likely consequences of our strategy and 
long-term decisions. However, it is not always possible to 
provide a positive outcome for all stakeholders, meaning 
that the Board sometimes has to make decisions based 
on competing priorities. It is through regular stakeholder 
engagement that the Board is able to understand the 
issues that are most important to each group and to 
carefully consider all the relevant factors and select the 
course of action that leads to high standards of business 
conduct and promotes the long-term success of Arena 
Events Group plc.
The Board considers its key stakeholders to be its 
employees, customers, suppliers, shareholders and 
lenders, the communities in which it operates, the 
environment, Governments and industry bodies. This 
section comprises our Section 172 statement, setting out 
how the Directors have, in performing their duties over 
the course of the year, had regard to the matters set out in 
Section 172 (1) (a) to (f) of the Companies Act 2006. 
How the Group engages with its key stakeholders
Notes:
1.	 IFRS16 is excluded in all internally used measures of Adjusted EBITDA, as it remains excluded from the definitions used in the Group’s 
Senior Facility Agreement with its Lenders
2.	 Return on Capital Employed (“ROCE”) is calculated as the ratio of adjusted operating profit (being Adjusted EBITDA less depreciation 
and amortisation) divided by total average capital employed for the year. Capital employed is defined as the net book value of fixed 
assets, intangible assets, goodwill, plus working capital. The calculation for the 12 months ended 31 March 2020 had £4.0m of 
adjusted operating profit divided by average capital employed of £105.6m. Adjusted operating profit was negative for the 12 months 
ended 31 March 2021, rendering the calculation "not meaningful"
3.	 Includes pre-IFRS16 finance leases and deferred consideration which are included in the covenant definition of net debt
4.	 Defined as cash reported at period end including cash-in-transit
5.	 Defined as bank account cash plus undrawn senior debt / CLBILS facilities, a measure reported weekly in the Group’s 13 & 26 week 
cashflow forecasts — balance is calculated at nearest Friday to period-end date
Annual Report & Accounts FY21
39
Arena Events Group plc
38

Stakeholder
Engagement examples and further references within this Annual Report & Accounts 
Customers
•	
Regular engagement with customers at multiple levels within both organisations 
•	
Detailed feedback sessions held on “what could be done better” and “how can we further 
improve the Arena Standard” and “building better relationships” 
•	
Board-level review of contracts that have not gone as well as planned (for Arena or the  
customer, or both parties) to ensure that learnings are understood and that the customer 
experience can be improved
•	
Detailed interaction during project delivery to adapt solutions for changing customer requirements 
•	
During FY21 COVID-19 required Arena and our customers to work even more closely as the 
pandemic evolved, with “lockdowns” and “releases” creating late changes in project scope. We 
also had to take additional steps to ensure the safety of both our employees and those of our 
customers, while working on-site
See also: the CEO’s Report, Our Work, and Regional Highlights sections of this Annual Report  
& Accounts 
Suppliers
•	
The Directors recognise the key role that suppliers play in providing Arena with high quality 
equipment, products and services 
•	
Most supplier relationships are managed locally, with limited Group-level purchasing or 
interaction, except for certain areas of professional and advisory services 
•	
With suppliers often working alongside Arena on customer sites, we ensure high standards of safety 
and that our suppliers carefully manage their employee’s working conditions and well being 
•	
During FY21, the COVID-19 pandemic has placed additional challenges on supplier relationships, 
with projects moving forward at short notice or being subject to late amendment or even 
cancellation. The Group has tried to protect its supply chain wherever possible, recognising 
the need to support each other through this period. In some instances, suppliers have acted as 
additional sales channels, introducing Arena to their customers to create joint, flexible solutions 
Shareholders 
& Lenders 
•	
The Executive Directors undertake a formal roadshow twice a year to meet with existing and 
prospective shareholders, after the full-year and interim results. Outside of closed periods, 
additional ad-hoc meetings are held whenever requested by investors 
•	
Shareholders are invited to submit questions to the Board at the Group’s Annual General Meeting, 
held in September. Investor questions are also invited throughout the year, via the dedicated 
investor@arenagroup.com email address 
•	
Henry Turcan also provides “the voice of shareholders” at Board meetings bringing an important 
perspective to discussions 
•	
Investor information, company financial reports and updates are published via the dedicated 
Investors section of the Group’s corporate website 
•	
There is regular engagement with the Group’s lenders, particularly HSBC. Frequent meetings are 
held with the Bank’s Relationship Team and both the CFO and CEO 
•	
In FY21 the equity raising required a dedicated roadshow, with over 30 investor meetings held.  
It was pleasing to see a number of new shareholders invest in the company after meeting with  
the CEO and CFO and hearing the strategic plan. 
•	
The Remuneration Committee consulted with major shareholders ahead of implementing the 
Arena 2020 Share Option Plan 
See also: the Governance Section of this Annual Report & Accounts 
Stakeholder
Engagement examples and further references within this Annual Report & Accounts 
Communities 
& 
Environment 
•	
The Arena Group undertakes the majority of such initiatives at a local level. Such interaction 
includes listening and acting on neighbours’ concerns around site operating hours through to 
targeting the local area for staff roles or supplier opportunities
•	
The main offering of the Group — namely rental — seeks to promote the re-use and sustainability 
of infrastructure rather than one-off investment
•	
The Group continues to seek ways to reduce its impact on the environment with a particular 
focus currently to reduce the use of short-life, timber-based flooring. Another area of focus is to 
extend the useful life of assets such as PVC coverings by applying them across a wider range of 
assignments where aesthetic characteristics are less important 
•	
Action is being taken to encourage the use of electric vehicles with charging points now  
provided at a number of Group sites, while the rapid shift to video-conferencing between 
locations necessitated by COVID-19 will likely drive a permanent reduction in the level of 
international travel
•	
During FY21, the pandemic made the interaction with local communities hard to maintain at 
previous levels of engagement. As the restrictions placed on social interaction are eased, this 
will be a key area to resume 
See also: the Corporate Social Responsibility and Directors Report of this Annual Report & Accounts 
Governments 
(& tax 
authorities) 
& Industry 
Bodies 
•	
The Group has processes in place to monitor new regulations and compliance requirements that 
may impact the business, consulting with key advisers wherever necessary. This includes new 
Health & Safety regulation, financial accounting & reporting updates, and local and national tax 
reporting and compliance 
•	
The Group actively engages with industry bodies across the world supporting collective lobbying 
for positive changes to the sector 
•	
During FY21, COVID-19 required differing levels of engagement, with Public Health bodies, tax 
authorities, and immigration agencies to access appropriate levels of support and to protect both 
employees and the general public 
See also: the Principal Risks & Uncertainties and Governance sections of this Annual Report  
& Accounts 
41
Annual Report & Accounts FY21
Arena Events Group plc
40

Board decision 
Considerations
The Board reviewed the Group’s financial 
facilities in the light of the impact of 
COVID-19 on the business and agreed: 
•	
A £9.5m equity raising completed in  
April 2020 
•	
To put in place additional banking facilities 
under the UK Government’s CLBILS scheme 
•	
Not to declare an interim or final dividend
•	
The requirement for additional funding due to the impact of 
COVID-19 on the Group’s trading and cash flow, to provide 
liquidity to enable the Group to be able to respond to changing 
customer requirements and to protect the long-term viability of 
business during the increased near-term uncertainty 
•	
Pricing of the fundraise was important to prevent shareholder 
dilution — in the end it was set at 10 pence per share, a premium to 
the prevailing share price 
•	
Dialogue with HSBC regarding lending capacity was important, 
with an initial £4.75m overdraft facility, subsequently replaced by 
the £15.6m CLBILS facility 
•	
The requirement to preserve short-term cash flow, led to the 
decision not to declare the interim or final dividend. Shareholder 
feedback confirmed that this was acceptable and that balance 
sheet strength should be prioritised 
In response to the impact of COVID-19 on 
the key stakeholders of the business the 
Board approved the following actions: 
•	
Closure of offices and a move to remote 
working, wherever possible 
•	
Salary reductions among staff, with the 
Directors leading by example 
•	
Delay to deferred consideration payments 
on the Stuart Rentals acquisition 
•	
Timing of the removal of salary reductions 
as restrictions were lifted 
•	
Increased engagement with key customers 
•	
Collaborative and fair rescheduling of 
purchases and rent payments 
•	
Acceptance of Government support 
schemes in markets where available 
•	
Move to a smaller warehouse in Hong Kong 
and a reduced property footprint in the 
Middle East 
•	
The requirement to prioritise the welfare, health and safety of 
employees and customers
•	
The need to preserve liquidity to ensure the long-term viability 
of the company and to provide as much financial flexibility as 
possible 
•	
The importance of the Board leading by example from the 
outset, and being among the last to return to pre-pandemic 
salary levels 
•	
Ensuring the vendors of Stuart Rentals, who remain in  
the business as senior employees, were fully consulted on  
the plans 
•	
The requirement to support key customers and supply partners, 
recognising the impact that unilateral decisions would have on 
future relationships and the supply chain 
Board decision 
Considerations
The approval of the merger of the UK & 
Europe Region and the Middle East & 
Asia Region creating the EMEA Region*, 
accompanied by a restructuring of the US 
senior leadership team 
* CGUs and segment reporting remain 
unaffected
•	
To recognise that the management structures of both  
regions had been designed to support a more active acquisition-
led strategy 
•	
That it was appropriate to pause acquisitions until the financial 
situation became clearer 
•	
To ensure that the management structure appropriately 
reflected the short to medium term workload in each region, 
governance requirements and the most appropriate cost base to 
retain financial flexibility 
The appointment of a new  
Non-Executive Director
•	
To recognise the value that could be brought to Board 
discussions by including a representative of a major 
shareholder
•	
To bring additional capital markets insight to the Group, 
strengthening the Board as we navigate a challenging external 
backdrop
The need to have a clear view of forecast 
future trading, given the fast-moving 
pandemic-led backdrop — resulting in 
regular 3+9 (three months of actuals, nine 
months of forecasts), 5+7, 7+5 and 10+2 
reforecasts of the expected FY21 outturn 
The review and approval of the FY22 budget, 
reflecting the uncertain outlook
•	
The importance of balancing costs against revenue 
expectations to optimise cash generation and liquidity 
•	
Identification of key customer risks and opportunities 
•	
The ability of the business to build an effective recovery plan as 
markets reopened, balancing investment and cash preservation 
In early 2021, the Board agreed to  
consider the purchase of Aztec Shaffer 
and allowed a small team based around 
the Executive Directors and US senior 
management to undertake diligence and 
assess funding options
It was agreed that existing balance sheet 
strength should not be put at risk, and that 
separate funding had to be sourced to complete 
any transaction
It was agreed to proceed with an equity issue 
and to extend the repayment of a shareholder 
loan to September 2021
•	
The strategic importance of acquiring a key player in the US 
market, opening up a new geographic base in the fourth largest 
US city and creating a platform for future growth 
•	
The importance of ensuring that the financial risk of the 
acquisition was managed. Major shareholders were consulted 
as part of the equity raising and were supportive, with new 
shareholders increasing the level of demand 
•	
Ensuring that existing bank facilities were protected by raising 
additional equity and stand-alone non-recourse debt 
•	
Ensuring that all employees understood the rationale for  
the acquisition and that the employees of Aztec Shaffer could  
be retained
Key Board decisions in FY21
43
Annual Report & Accounts FY21
Arena Events Group plc
42

Board decision 
Considerations
In 2020 the Board agreed the purchase 
of the assets of Williams Party Rentals, 
based in San Jose, CA, based on: 
•	
The low purchase cost 
•	
That it strengthened Arena Stuart Rentals 
local presence, consolidating the market 
•	
That it brought a significant asset base, well 
in excess of the proposed consideration, 
reducing future capex requirements
•	
That it came with an existing, small  
sales pipeline
•	
That financial assistance with the 
integration was to be provided by the vendor 
•	
That the timing of the acquisition, in the middle of the pandemic, 
would present challenges and required additional scrutiny 
•	
That committed financial resources should be minimised 
through deferred payments if possible 
•	
That the quiet end-user market due to COVID-19 presented 
a good opportunity to complete the full merger of the two 
businesses before demand returned 
•	
That the long-term value creation was compelling,  
purchasing assets significantly below replacement cost, 
 and covering the capex requirements of Arena Stuart Rentals 
for FY21 and into FY22
The Board approved the creation of a 
new Group entity in the Kingdom of Saudi 
Arabia (KSA)
•	
With a number of recent projects in the KSA and a  
developed pipeline of opportunities, it is important to  
have a base in the country 
•	
That the establishment of a legal entity will facilitate a 
smoother working relationship with key Government and 
regulatory stakeholders 
•	
That the tax regime is more supportive of businesses that invest 
in the country, rather than service projects from elsewhere
The creation of additional Governance 
oversight on major contracts in the  
EMEA Region due to increasing size, 
volume and complexity 
•	
That the growth of the Group was presenting opportunities to 
bid on larger, more complex contracts and solutions 
•	
To deliver the best outcome to the customer and to effectively 
manage the Group’s resources and risk, that dedicated 
oversight was required on the development of contracts and 
subsequent project delivery 
•	
That larger contracts typically demand a more developed 
supply chain requiring new, more diverse or specialised supplier 
partnerships
The appointment of a new US Broker  
to service the growing investor interest  
in Arena
•	
That interest was building among US investors given the 
growing presence of the Group in the US rental market and the 
perceived undervaluation of the Group’s shares relative to US 
and global peers 
•	
That a resource with dedicated reach and experience of the US 
market would be beneficial 
•	
That increasing the breadth of the shareholder base would be 
beneficial for the company in any future capital raising
The approval of a new share option plan 
(“the Arena 2020 Share Option Plan”) to 
incentivise senior management 
•	
To ensure shareholder dilution was minimised, participants in the 
plan were required to surrender existing unexercised options
•	
Major shareholders were consulted to ensure the objectives of 
the scheme were fully aligned with their goals
45
Annual Report & Accounts FY21
Arena Events Group plc
44

Non-Financial 
Review
Principal Risks  
& Uncertainties
The Directors, in preparing this Strategic 
Report, have sought to comply with s414C 
of the Companies Act 2006 in relation to 
providing relevant non-financial information. 
This Strategic Report has been prepared for 
the Group as a whole and therefore gives 
greater emphasis to those matters which are 
significant to Arena Events Group plc and its 
subsidiaries when viewed as a whole.
Non-Financial Information Statement
The table below references where non-financial 
information is included within the Annual Report:
Information
Reference
The Group’s business model
Page 11
The Group’s strategy
Pages 12–14
The Group’s development, 
performance and position and 
impact of its activity, relating to 
environmental matters, employees, 
social matters, respect for human 
rights and anti-corruption and  
anti-bribery matters
Pages 39–41, 
58–61, and 
Page 75
Principal risks and uncertainties
Pages 47–50
References to, and additional 
explanations of, amounts included  
in the entity’s annual accounts
Pages 32–38
Risks
Mitigation
Health & Safety (H&S)
The installation of temporary structures and 
grandstand seating is complex and may require 
working at height.
Whilst the Group holds suitable insurance 
coverage, an employee or third-party incident 
relating to the use of Group equipment 
could have a detrimental effect on the future 
reputation and performance of the Group. 
•	
The Group has a stated commitment to, and a market 
reputation for, rigorous H&S compliance 
•	
There are nominated H&S managers in each business  
and regular reporting of any safety incidents to the Board  
each month 
•	
Third-party advisers and consultants are engaged where 
appropriate to support internal H&S teams 
•	
H&S performance is reported to the Board of Directors each 
month and reviewed as part of Board meetings, with follow-up 
actions where necessary 
Potential business and operational risks 
are regularly reviewed by the Board and 
appropriate procedures put in place to 
monitor and mitigate them. The principal 
risks identified by the Board and the related 
mitigation strategies are set out below.
Annual Report & Accounts FY21
47
Arena Events Group plc
46

Principal Risks & Uncertainties
Risks
Mitigation
COVID-19 (and other socially 
transmittable diseases) 
The Group operates in markets based upon 
supporting mass gatherings at sports 
and music events, exhibitions, private 
and corporate meetings and other mass 
participation events.
As has been shown with COVID-19, a prolonged 
period of social distancing or a reduction in 
the desire of attendees to travel could put the 
future of such events at risk.
•	
The response to COVID-19 in 2020/21 demonstrated that event 
organisers may take differing approaches, given local market 
restrictions and other stakeholder requirements (e.g. media rights) 
•	
With COVID-19 a number of events were not cancelled, but instead 
postponed or held behind closed doors, reducing the financial 
impact on Arena. The Group has supported these changes and 
expects to continue to do so, which in some instances have been 
accompanied by extensions to multi-year contracts 
•	
The Group’s diversified geographic footprint provides some 
resilience as not all markets respond in the same way or at the 
same time, with domestic audiences typically returning ahead of 
international visitors 
•	
The Group’s products also provide additional flexibility to 
those seeking to operate within social distancing guidelines by 
temporarily increasing available areas that can be used 
•	
The permanent cessation of such events would require the 
Group to reset its commercial offering, focus on other sectors 
requiring temporary structures and reduce its cost base 
and investment plans to maintain necessary levels of cash 
generation and liquidity. This backdrop may also lead to a 
reduction in the number of competing suppliers 
•	
The Group response will also continue to be influenced by local 
government actions, such as wage support schemes or tax 
waivers and deferrals 
Dependence on key individuals / 
management
Arena’s future success is substantially 
dependent on a relatively small number of 
people and the Directors therefore view the 
continued service of certain of its Directors, 
senior management and other key personnel  
as important.
•	
The Directors are taking steps to ensure that knowledge, skills 
and expertise are shared so as to avoid the Group being unduly 
dependent on individuals 
•	
Succession plans are being developed for key individuals and 
these plans are reviewed by the Board at least annually 
Equipment failure 
Due to the nature of the business, a 
catastrophic failure of equipment could 
lead to serious injury or loss of life. The 
repercussions of any such incident would 
almost certainly affect the Group’s ability to 
win or retain business in the local geography 
and internationally, across all sectors in which 
Arena operates.
•	
The Group has a rigorous safety culture to ensure all 
temporary structures and grandstand seating is constructed 
to appropriate standards, with third-party sign off where 
relevant 
•	
All temporary structures and grandstand seating is designed 
and certified to meet all engineering and safety specifications 
•	
Continuous training is provided in construction standards, 
safety measures and precautions for construction staff
Risks
Mitigation
Reduction in quality of service could have 
a negative impact on reputation 
The strength of the Arena brand and the Group’s 
ability to deliver iconic events on time, every 
time, is fundamental to the Group’s success in 
winning new business. As the Group expands 
internationally and acquires businesses 
it becomes more challenging to ensure a 
consistent quality of product and service.
•	
To manage this risk the Group develops integration plans for 
any acquired businesses and actively promotes the ‘Arena 
Standard’ to all existing and new employees 
•	
Intra-company movement of staff is encouraged, enabling 
senior staff to lend their skills and experience to more 
developing divisions 
Competition
The event rental industry is highly competitive, 
and the Group regularly comes under pricing 
pressure from competitors. On occasion the 
Group will therefore lose work to a competitor 
that has a different offering, usually priced at a 
discount to the Arena service. 
Pricing pressure can also lead to existing 
contracts being extended at lower than  
normal levels of pricing to ensure work is not 
lost to a competitor. 
•	
The Group typically differentiates itself from its competitors 
on quality of service and product and does not compete purely 
on price 
•	
To mitigate the risk of losing customers, the Group focuses on 
securing multi-year contracts with key customers for annual 
events where possible, and building strong relationships with 
regular customers and event organisers
•	
The Group also has a developed pipeline process, seeking out 
new opportunities in both new and existing markets 
Ability to recruit and retain personnel 
As the Group grows it will need to continue 
hiring staff with a mix of experience in 
temporary structure construction and other 
related skills, in both field and office-based 
roles. Any future challenges to the recruitment 
or retention process could have an impact on 
the Group’s ability to take on new business or to 
service existing contracts. 
In both the UK and US regions there are 
particular challenges to hire, train and retain 
field-based labour at current rates of pay given 
market conditions. If higher rates of pay are 
required to attract and retain employees, this 
will impact financial performance. 
•	
The Group has put in place appropriate recruitment and 
training programmes in each region to source and then train 
employees 
•	
Divisions anticipate and allow adequate time for recruiting 
for temporary positions during the busy season — ensuring 
sufficient training in Health & Safety
•	
The Group is reviewing market pay rates in each region and 
implementing a skills matrix to allow employees to clearly 
identify the skills required to progress and develop their 
career within the Group 
Increasing costs 
In addition to payroll and agency labour costs, 
the largest portion of the Group’s delivery 
costs are made up of items such as transport, 
plant hire, materials and consumables. If 
these costs increase by more than the overall 
regional RPI, then there is a risk that project 
margins will reduce on long term customer 
contracts where the customer price increase is 
limited to a maximum of RPI.
•	
Each major project delivered under a multi-year contract is 
reviewed each year and opportunities identified to reduce 
delivery costs where possible from more efficient use of 
resources or better procurement 
•	
For all new contracts, a detailed cost budget is prepared as 
part of the bidding process 
•	
Underlying cost pressures are also discussed with customers 
to ensure transparency and openness and some contracts allow 
inflationary pressures to be passed on through linked pricing 
49
Annual Report & Accounts FY21
Arena Events Group plc
48

Risks
Mitigation
Economic uncertainty 
Any economic uncertainty in the regions in 
which we operate can lead to discretionary or 
one-off events and projects to be postponed 
or cancelled. Whilst such contracts make up 
a relatively small proportion of our overall 
revenue, the loss of such work can have a 
material impact of overall profitability given 
the fixed costs of the Group. 
•	
The Group has a sales and marketing process to identify, 
price and secure projects each year in addition to the base of 
contracted and recurring contracts 
•	
The pipeline of significant contract bids is reviewed regularly 
by the Executive Directors 
Operating in new territories 
As the Group grows it is likely that new contracts 
will be won and delivered in new territories 
and jurisdictions. A new operating base has 
recently been established in the KSA and work is 
underway to do the same in Qatar. 
•	
When working in new territories the Group generally identifies 
a local partner and then works with that partner to support the 
local delivery of product and services 
•	
Once a market becomes more established a local team and 
local advisers are then engaged, supported by existing, 
relocated Arena personnel
Introduction of more onerous regulation 
The Group adheres to all local regulatory codes 
in each region, however, any material change to 
these rules, in particular with regard to Health 
& Safety (H&S) or the application of certain 
H&S standards to the temporary event sector 
could lead to additional costs, not all of which 
can be passed on to the customer, resulting in 
an impact on profitability.
•	
The Group ensures it is aware of relevant changes in 
regulations through training and use of external advisers 
•	
Any additional costs incurred as a result of such changes are 
passed on to the customer where possible, but for multi-year 
contracts this may not be possible until the contract renewal 
Brexit
Having taken effect in late 2020, Brexit is now 
part of day-to-day operating challenges. 
Additional paperwork can place delays on the 
movement of equipment, and customs duty can 
be levied on goods moving out of or into the 
country, even on a temporary basis.
Controls on the freedom of movement of people 
may impact the availability of European workers 
in the UK, tightening the recruitment market.
•	
The Group’s existing exposure to cross European border trade 
remains limited. Potential delays to the movement of goods 
and additional charges are now better understood and are built 
into project planning 
•	
The freedom of movement of workers and its impact on 
the availability of suitably qualified staff remains an issue. 
The Group has sought to maintain as much flexibility in the 
employment market as possible, identifying key roles and 
personnel and working to retain those individuals where-ever 
possible, while also seeking to use more domestically sourced 
labour wherever possible 
Principal Risks & Uncertainties
51
Annual Report & Accounts FY21
Arena Events Group plc
50

People
The UK & Europe Region became part of the EMEA region in 
June 2021 under the leadership of Paul Berger, CEO EMEA. 
Tom Evans relocated to the UK from Dubai, taking on the role 
of EMEA Chief Operating Officer, while Simon Gillott became 
EMEA Chief Financial Officer.
COVID-19 heavily impacted activity levels in the UK, with 
numerous “lockdowns” during FY21 impacting mass 
participation events. This meant that staff levels had to 
be adjusted to these reduced volumes, with Arena making 
extensive use of the UK Coronavirus Job Retention Scheme 
to limit the number of permanent departures.
Highlights
Delivered numerous structures for temporary 
COVID-19 medical facilities and testing centres 
Seating for Tokyo 2020 Olympics remained in 
place under a new contract extended to 2021 
Built temporary structures to protect 
archaeological investigations on the HS2  
railway project 
Completed installation of new seating  
systems at the north and south stands  
at the London Stadium 
Regional 
Highlights  
UK & Europe
Major Events
The Group designed and installed a 
new seating system, delivering an 
enhanced match-day experience 
for West Ham United’s dedicated 
fanbase as well as providing a flexible 
solution that allows for faster seat 
reconfigurations between events.
Arena supported long-standing 
partner, Matchroom Boxing, in 
bringing top-tier boxing back, with 
the supply of temporary event 
infrastructure for their revolutionary 
Fight Camp series of events. 
At the end of 2020 we installed a 
number of ice rinks around the UK 
including Hampton Court Palace, 
Queen's House Greenwich and 
Warwick Castle. All rinks were 
delivered to the Arena ‘Gold Standard’ 
of safety. 
During FY21 the UK & Europe became  
part of the enlarged Europe, Middle East 
& Asia (EMEA) Region, with a single 
management team now providing oversight 
for the entire Region. We have maintained 
the visibility of the UK & Europe Region in 
this Annual Report & Accounts as FY21  
was a transitional year, and the impact of  
and response to COVID-19 materially 
differed by location. 
Annual Report & Accounts FY21
53
Arena Events Group plc
52

Highlights
Built a large medical facility in the UAE  
to assist in the response to COVID-19 
Completed three major golf events  
in Dubai, Abu Dhabi and the KSA  
in January 2021 
Fully integrated previous acquisitions  
across the region, consolidating  
operating locations
People
With a vastly reduced schedule of events due to COVID-19, 
the Region needed to adjust its headcount to match. 
Unfortunately, only Malaysia provided governmental 
support to employers, with no job retention scheme 
available in the UAE, Arena’s biggest hub in the region.  
 As a result, a number of employees left the Group, and 
many more took unpaid leave or salary reductions.
Major Events
Arena started the European Tour’s 
Desert Swing series with the delivery 
of temporary structures and fit-out at 
the Abu Dhabi Golf Championship for 
the 13th year in a row.
The Omega Dubai Desert Classic saw 
Arena deliver a COVID-secure set 
of structures, including a split level 
viewing deck at the 18th hole and a 
range of interior fit-outs. 
The final Desert Swing event, the 
Saudi International, included a 
two-storey Hospitality Pavilion with 
terrace along with a host of other  
on-course structures, interior design 
and fit-out, and branding. 
Regional 
Highlights  
Middle East & Asia
After exceptionally strong growth in the 
fifteen-month period to March 2020, the 
MEA Region was the first to be impacted 
by COVID-19, mainly in Asia, in early 2020. 
This impact continued through FY21 with 
the reduction in international travel having 
a significant impact and leading to the 
cancellation or postponement of many 
events. The MEA Region was brought under 
the same leadership team as the UK & 
Europe Region in early June, creating the 
EMEA Region. 
Annual Report & Accounts FY21
55
Arena Events Group plc
54

Highlights
Built one of the largest vaccination  
centres in North America at the  
United Center in Chicago 
Provided structures to a major  
industrial project in Minnesota 
Supported the reactivation of the NBA  
season in Orlando 
Delivered structures in support of the  
Super Bowl LV in Tampa in January 2021, 
attended by over 20,000 spectators
Arena Americas has been a  
partner of The Diamond Resorts 
Tournament of Champions for the 
past two years providing all tenting 
infrastructure for both operational 
and hospitality needs.
Arena Stuart Rentals created an 
outdoor card room for a casino in 
California to allow them to open from 
September 2020 complying with 
COVID-19 restrictions. 
Arena Americas delivered multiple 
areas and venues around the Super 
Bowl including the NFL Experience 
and the NFL Tailgate Party.
Regional 
Highlights  
Americas
People
Early in FY21, Paul Bryant stepped down as Americas CEO 
after three years leading the Region, with Jon Tabeling 
moving from COO to President Arena Americas alongside 
Michael Berman who remains President Arena Stuart 
Rentals. Arena was unable to access any funding under 
the US Government response to COVID-19. However, 
the business responded early to the changing pattern of 
demand by a combination of voluntary salary reductions 
and a reduced level of headcount, with recruitment 
building back since early 2021.
The Americas Region restructured its 
operations during late 2019 to reduce the 
focus on one-off projects and reset its cost 
base accordingly. When COVID-19 began to 
impact the Region towards the end of March 
2020, the business was able to quickly adapt 
and provided significant support across the 
country with drive-through testing facilities 
and a major temporary hospital that was 
built in New York in early April. Some events 
continued behind closed doors through the 
summer months and the regional recovery 
started in early Autumn, ending the financial 
year strongly as vaccinations were rolled out 
and lockdown measures were eased. 
Major Events
57
Annual Report & Accounts FY21
Arena Events Group plc
56

Corporate  
Social 
Responsibility
Doing the Right Thing
Arena’s Corporate Social Responsibility (CSR) policy 
has two primary focuses; firstly, our employees and 
local communities; and secondly the environment and 
sustainability. In both areas we strive to meet the specific 
needs and interests of our stakeholders that also align 
with our Company goals. CSR activities are identified and 
implemented on a Divisional level, and then evaluated by 
the Board.
This year, due to the devastating effect that the COVID-19 
pandemic has had on the global events industry, our CSR 
focus has been almost entirely inwards — the health and 
wellbeing of our employees has been, and will continue to 
be, our primary responsibility. 
Throughout FY21, we strived to safeguard the physical 
health of our employees while they continued to deliver 
both event and crisis relief work. A key objective has  
been to instil an enhanced culture of safety throughout  
the business, while we complied with all prevailing advice 
and regulations. 
The measures that were taken differed by Region, however 
the following is an overview of our key activities: 
•	
Physical distancing — giving our employees the 
necessary resources to work remotely or flexibly 
has allowed us to reduce the density in our facilities, 
resulting in physically distanced workspaces. This 
has also allowed us to further protect our operational 
teams, many of whom are unable to work remotely
•	
Increased safety for employees by implementing a 
number of protocols at our sites including temperature 
checks, sanitisation stations, and regular full 
sanitisation of offices, warehouses and vehicles 
•	
A number of our Americas facilities were fitted with air 
purification devices to limit the spread of COVID-19 
•	
Where appropriate employee accommodation was 
increased to ensure that physical distancing could 
be maintained at home, as well as while at work, 
and additional facilities were procured to allow any 
employee who needed to quarantine to do so safely 
In addition to protecting the physical health of our 
employees, the Group recognises the vital importance 
of safeguarding mental health and wellness. Many 
have found the course of the COVID-19 pandemic to be 
extremely stressful and this has been compounded by the 
constant threat to physical health, national lockdowns and 
restrictions, a potential lack of job security and financial 
pressures as a result of salary reductions or unpaid leave. 
As a business, the Group has introduced a number of 
measures to help support our employees: 
•	
Increased internal communication — internal 
communication is always of the upmost importance, 
however as most employees have been working from 
home or under lockdown conditions for a significant 
portion of FY21, the Group has taken steps to increase 
internal communication channels to help mitigate any 
feelings of isolation or anxiety that our employees  
may have been feeling. This has taken different  
forms in different Regions however some examples 
have included: 
	–
Significantly increased volume of company  
updates via email 
	–
Regular updates on changing restrictions in  
each country 
	–
Video messages from the senior team 
	–
Employee forums via video conferencing 
•	
Provided access to mental health support facilities, 
again the specifics of the support offered differed 
by region but examples have included free tele-
counselling and support as well as communications 
providing resources to help employees cope with 
working remotely during times of crisis
•	
In our UKE Region additional training was delivered to a 
number of managers and leaders who had volunteered 
to become ‘Mental Health Champions’. The training, 
provided by Strongmind Resilience Training Limited, 
has enabled the Mental Health Champions to better 
support their teams through the COVID-19 pandemic.  
It was also delivered to our teams working to support 
the UK’s National Health Service with their crisis 
response in order to tackle any issues that may have 
arisen due to the nature of the tasks and activities they 
were carrying out 
The Group has also introduced schemes to help increase 
physical activity as a way to support mental health and 
general wellness, examples of this include a company 
steps challenge and a cycle to work scheme which will be 
rolled out later in the year 
It’s clear that the COVID-19 pandemic has presented 
historic challenges for our employees along with the 
wider community. At the pandemic’s outset, the Group’s 
teams established core values to guide our business 
decision-making: employee health and safety, business 
continuity for our customers and doing our part to help our 
communities globally. 
To support the effort to combat COVID-19, we remained 
open and operating wherever possible, supplying services 
such as testing centres and temporary medical facilities in 
each of our Regions, along with a wide range of temporary 
facilities that have supported the return to school and 
work effort. Our response to the pandemic reflects our 
awareness of our employees and our culture, and we will 
continue to support our stakeholders in any way we can 
until COVID-19 is safely behind us.
Arena strives to act in an ethical, safe,  
and sustainable way. We take every 
opportunity to limit our environmental 
impact and recognise the relevant social 
issues relating to our activities in each  
of our Divisions.
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58

Safety 
Management
Water 
•	
Monitor site water usage and aim for a reduction  
in usage against the previous year baseline 
•	
Offices to identify their usage and ways to reduce  
water demand 
Energy & Carbon Reduction 
•	
Monitor energy usage on sites and offices to reduce 
energy usage against the previous year baseline 
utilising opportunities identified through the Energy 
Savings Opportunities Scheme [ESOS] 
•	
Recognise opportunities to reduce the production of 
CO2 by Group activities through efficient monitoring 
and reporting as seen in the Streamlined Energy 
Carbon Reporting [SECR], see Page 86 
Waste 
•	
Raise employee awareness of the environmental 
impact of waste through training, and in turn,  
reduce the volume of waste produced 
•	
Targeting 85% of waste to be diverted from landfill 
Responsible Sourcing 
•	
Monitor the use of responsibly sourced timber  
through a detailed approved supplier scheme 
Biodiversity 
•	
Improve employee awareness on the critical 
importance of biodiversity through training, while 
committing to protecting and improving the biodiversity 
of our sites
Environment  
& Sustainability
Arena focuses its environmental efforts in 
the following areas, in order to support the 
conservation of the physical environment 
and the prevention of pollution at our 
facilities and task sites. This focus is now 
supported by a full-time employee looking at 
efficiencies and initiatives across the Group. 
We strive always to develop new practices across the 
Company which will engage our employees’ commitment to 
maintaining our historically safe practices, whether that be on 
the warehouse floor, in our storage yards, out on sites, or in 
our offices. 
Regional Safety  
Management Highlights:
UK & Europe
•	
Significant reduction in Lost Time Incident Frequency 
Rate for the Region (based on 100,000 man hours 
worked) from 3.41 in FY20 to 0.43 in FY21 
•	
Members of the Arena UKE team continued project 
delivery throughout FY21 and the COVID-19 pandemic 
in order to support health services, major infrastructure 
projects, and some permitted events, including 
Arena’s managed Ice rinks. Arena’s targeted COVID-19 
risk management strategy based on ‘time, distance, 
shielding and cleaning’ has resulted in the successful 
completion of over 250,000 working hours without a 
single confirmed COVID-19 case 
•	
The strategy of ‘time, distance, shielding and cleaning’ 
was successfully adapted and applied to Arena’s 
managed ice rinks under the banner of the ‘Gold 
Standard’. This Gold Standard safeguarded visitors to the 
Hampton Court, Greenwich Museum and Warwick Castle 
rinks, with no confirmed COVID-19 cases or incidents 
•	
Employees have been offered lateral flow tests in order 
to complete at home testing to aid in the identification 
of asymptomatic cases in the community and workplace 
•	
The delivery of Construction Industry Training Board 
[CITB] level qualifications [SMSTS and SSSTS] to 
members of the Arena team has seen a marked increase 
in risk awareness and perception 
•	
Arena continues to work towards the attainment of  
the ISO45001 in order to complement the already 
attained ISO9001 [Quality] and ISO14001 
[Environmental] systems. The intention is that these 
systems will be incorporated into an Integrated 
Management system in FY22 
Middle East & Asia 
•	
Achieved a Lost Time Incident Frequency Rate of 1.6  
in FY21
•	
Meticulous operational planning and the implementation 
of COVID-19 contingencies such as ‘team bubbles’ has 
allowed the MEA team to deliver all contracted projects 
in FY21, despite several cases of COVID-19 within the 
operational and management teams
•	
The implementation of thrice weekly COVID-19 Task 
Force meetings to ensure that all key personnel were 
aware of and responding to critical issues as they arose 
•	
Employee consultation is a key feature of the safety 
management system adopted by Arena. Involvement of 
key operatives in decisions and planning ensures that 
points are not overlooked, and control measures are 
not restrictive to project success. These consultation 
opportunities have been completed through COVID-19 
Task Force meetings, and project planning and problem 
solving sessions 
•	
Increased the number of Health & Safety toolbox talks 
completed throughout the year to address additional 
COVID-19 concerns and regulations 
Americas
•	
Reduction in Lost Time Injury Rate from 3.04 in FY20 to 
0.82 in FY21 
•	
Hazard assessments conducted at all Arena Americas 
sites to minimize or eliminate any potential safety risks 
to our employees 
•	
The introduction of a new Safety Health Environmental 
Health Management System (SHEMS) at the outset  
of FY21 
•	
Achieved high standards for COVID-19 preparedness 
in conjunction with local/city municipalities, while 
delivering a significant volume of COVID-19 disaster 
relief work 
•	
The introduction of the ‘Pandemic Response Plan’ 
which included details on mitigation measures such 
as travel restrictions, staggered work schedules, and 
additional sanitisation procedures 
Providing a safe environment for 
employees, customers, suppliers  
and visitors is of paramount 
importance to the Arena Group. 
Strategic Report
The Strategic Report on pages 24 to 61 has been 
approved and signed by order of the Board.
S Trowbridge
Director/Company Secretary
6 July 2021 
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60

Board of Directors
64
Regional Leadership Team
67
Corporate Governance Statement FY21
68
Audit Committee Report FY21
74
Remuneration Committee Report FY21
76
Directors’ Report FY21
82
Directors’ Responsibilities Statement
88
Governance
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62
“We have been really 
impressed with Arena in 
what has been an incredibly 
challenging year, they have 
delivered an amazing Ice Rink 
experience this Christmas.”
Claire Bastin
Head of Events, Royal Museums Greenwich 
The Queen’s House Ice Rink

Board of Directors
Ken Hanna
Chairman
Ken was appointed Chairman of the 
Board in July 2017 and is Chair of the 
Audit Committee.
Ken brings international financial and 
leadership experience from his role as 
the Chairman of Aggreko plc, which he 
has held since 2012 and from which he 
will be retiring this year. 
Ken is also Chairman of RMD 
Kwikform, a privately owned 
engineering services company. Until 
2009, Ken spent five years as Chief 
Financial Officer of Cadbury plc. 
He has also held positions as Chair 
of Inchcape plc, Operating Partner 
for Compass Partners, Group Chief 
Executive at Dalgety plc, Group 
Finance Director of United Distillers 
plc and Group Finance Director of 
Avis Europe plc and is a Fellow of the 
Institute of Chartered Accountants in 
England & Wales. 
Ian Metcalfe
Non-Executive Director
Ian was appointed Non-Executive 
Director of the Group in July 2017,  
and is Chairman of the  
Remuneration Committee 
Ian brings significant experience 
with sporting organisations to the 
Board. He is currently Chairman of 
Commonwealth Games England 
and a Non-Executive Director on 
the Board of the Birmingham 2022 
Commonwealth Games organising 
committee. He has previously held 
roles on the Boards of the Rugby 
Football Union and ER 2015 Limited, 
the organising committee of the 2015 
Rugby World Cup held in England.
Outside the world of sport, Ian is 
Chairman of Mercia Asset Management 
plc and Chairman of its Remuneration 
Committee. He is also a Non-Executive 
Director of the UK headquartered 
global waste management group TRRG 
Holdings Limited, a Dutch/Spanish 
joint venture.
Ian is a qualified solicitor, having 
retired as Managing Partner of 
International law firm Wragge & Co 
in April 2014 after eight years in post. 
Prior to managing the business, Ian 
was a corporate partner at the firm for 
fourteen years. Ian has an MA in Law 
from Cambridge University.
Henry Turcan
Non-Executive Director
Henry was appointed Non-Executive 
Director of the Group in June 2020.
Henry has worked in financial 
services since 1996, with a focus on 
equity capital markets. Having spent 
the majority of his career advising 
growth companies within investment 
banking, he joined the Volantis team 
at Henderson Global Investors in 
2015, which subsequently transferred 
to Lombard Odier Investment 
Management in 2017 becoming 
known as 1798 Volantis. Henry 
graduated with an MA (Hons) in 
Modern Languages from Edinburgh 
University and is a Member of the 
Securities Institute.
Henry is a representative of the 
funds managed or sub-advised by 
Lombard Odier Investments Manager 
group entities, collectively one of the 
Group’s largest shareholders.
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Paul Berger
CEO — Arena EMEA 
Paul was appointed CEO of Arena 
Middle East & Asia in 2009 and Arena 
EMEA CEO in June 2020. Paul is 
responsible for Arena’s operations 
in the region which encompasses 
the UK, Europe, UAE, KSA, Malaysia, 
Hong Kong, Japan and South Korea. 
Paul is also the current President 
of the International Live Events 
Association (ILEA) in the Middle East.
Paul brings a long history of working in 
events and a strong knowledge of the 
Middle East, having moved to Dubai 
in 1993 with BBDO (part of OMNICOM 
Group), working as an Account Director 
for global brands such as Pepsi, 
Emirates and General Motors. In 2004 
Paul set up his own sports marketing 
business, focusing on F1 and other 
motor sports. In 2008 he became 
a Director of Harlequin Marquees, 
becoming the CEO and a shareholder a 
year later, which was then acquired by 
Arena Group and became part of Arena 
Middle East & Asia. 
Michael Berman
President — Arena Stuart Rentals 
From 2003, Michael grew The Stuart 
Rental Company with his business 
partner, initiating a regional roll-up 
of six existing party rental companies 
in the San Francisco Bay area of 
California. He served as CEO of the 
company and helped build it into one 
of the top 25 event rental companies 
in the US until it was acquired by 
the Arena Group in 2018, when he 
assumed the role of President, Arena 
Stuart Rentals.
Prior to Arena Stuart Rentals, 
Michael was a manager with KPMG 
Consulting’s Technology Strategy 
management consulting group, where 
he supervised and staffed projects 
for companies including Chevron, 
Boeing, Verizon, Brocade and 
Microsoft. Michael practiced law in 
Philadelphia from 1994 to 1998 before 
obtaining his MBA from the University 
of Chicago.
Jon Tabeling
President — Arena Americas
Jon was appointed President,  
Arena Americas in May 2020, having 
been Chief Operating Officer since 
2015 and previously VP Operations  
for the division.
Jon has over 22 years of special 
events experience having originally 
joined Arena’s predecessor company 
in 2009. He has managed Arena’s 
military division, served as the North 
East Structures General Manager 
and pioneered Arena Americas’ entry 
into major golf events. From 2006 to 
2009 Jon was a senior manager at 
Oaks Development and previously 
held senior roles at United Rentals 
based in North Carolina managing 
the Special Events Division and 
overseeing broadcast power projects 
such as Super Bowls, The Masters  
and PGA Championships. Earlier in  
his career Jon was Marketing  
Manager Tours & Events at Warner 
Avalon, working with major 
international brands.
Regional Leadership Team
Greg Lawless
Chief Executive Officer
Greg became CEO of Arena Group in 
2011, following the acquisition of Arena 
Structures and Seating in 2007.
Greg joined Davy Stockbrokers in  
1987 and was a Director of Davy 
Corporate Finance until 1992. In 1993 
he joined Allegro Limited, an Irish 
distribution business, and was part of 
the senior executive team that carried 
out a buy-out of the business later 
that year. He left the business in 2000 
shortly after the business was sold. 
He held a number of posts during 
2000–2004, mainly on a consultancy 
basis and he acquired his first 
business in the event rental sector 
in 2004 called Hireall along with his 
former Allegro business partner. 
Greg qualified as an accountant with 
Deloitte in 1984 and is a member of 
the Institute of Chartered Accountants 
in Ireland. 
Steve Trowbridge
Chief Financial Officer
Steve joined Arena as CFO in 
September 2019 and was appointed 
to the Board in October 2019. In his 
role, Steve oversees all financial 
matters including reporting, risk 
management, insurance, banking, 
acquisitions and fundraising.
Steve has held executive roles 
in a number of public and private 
businesses, most recently with Evans 
Cycles where he was CFO from August 
2016 and then became CEO upon its 
sale to Sports Direct International in 
2018. Prior to his role at Evans, Steve 
was at HSS Hire Group plc for over 
seven years and was CFO from 2014. 
Steve has also held senior finance 
roles at Thomson Reuters plc and was 
an equity analyst at Société Generale 
(SG Securities).
Steve qualified as a Chartered 
Accountant at Ernst & Young, is a 
Fellow of the Institute of Chartered 
Accountants in England & Wales and 
has an MA from Oxford University.
Board of Directors
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66

Chairman’s Introduction
The Board recognises the importance of 
good Corporate Governance and continues 
to follow the QCA Corporate Governance 
Code (“QCA Code”). We believe that the 
Arena Group’s corporate values of integrity, 
teamwork and excellence provide a good 
foundation to uphold effective Corporate 
Governance and deliver long term 
shareholder value.
A robust Corporate Governance framework 
is integral to the effectiveness of the Board. 
The Board believes that it complies with 
all of the principles of the QCA Code, in a 
manner consistent and proportional to the 
size, risks and complexity of the Group’s 
operations; and as described in more detail 
below. This is our fourth Annual Report & 
Accounts as an AIM-listed Group. 
Composition of the Board
The Board, which is headed by the Chairman, comprises 
five Directors of which two are Executive and three Non-
Executive, reflecting a blend of different experience and 
backgrounds. The skills and experience of the Board 
are set out in their biographical details in the Board of 
Directors section of the Report and on the Group website. 
The experience and knowledge of each of the Directors 
gives them the ability to constructively challenge strategy 
and to scrutinise performance. The Board considers two 
of the three Non-Executive Directors, Ken Hanna and Ian 
Metcalfe, to be independent. The third Non-Executive 
Director, Henry Turcan, as the representative of one of our 
largest shareholders is not considered to be independent. 
Mr Turcan joined the Board in June 2020 and, within the 
constraints of COVID-19, was given a thorough induction 
covering all aspects of the business. 
Details of the Directors’ remuneration is set out in the 
Remuneration Committee report.
How the Board Operates
The role of the Board is to provide leadership to the Group 
and to ensure the obligations of being a public company 
are met. The Board meets regularly to collectively review, 
formulate and approve the Group’s strategy, budgets and 
corporate actions, and to oversee the Group’s progress 
towards its goals with due consideration of risk and the 
resources available. The Board is also responsible for 
ensuring that a framework of effective controls is in place.
The Board receives a Board pack every month which 
includes the Group’s internal management accounts, a 
regional performance analysis including a Health & Safety 
summary and a report from the CEO and CFO. The Board 
aims to meet a minimum of six times per year. 
The core activities of the Board and its Committees are 
covered in scheduled meetings held during the year. 
Additional ad hoc meetings are also held to consider and 
decide matters outside scheduled meetings. The Non-
Executive Directors are encouraged to communicate 
directly with Executive Directors and senior management 
between formal Board meetings. If a Director is unable to 
attend a meeting because of exceptional circumstances, 
they still receive the papers in advance of the meeting and 
have the opportunity to discuss with the relevant Chair or 
the Company Secretary any matters on the agenda which 
they wish to raise. Feedback is provided to the Director on 
the decisions taken at the meeting. All Directors holding 
office at the time attended the Annual General Meeting 
held on 1 September 2020. 
Unfortunately, the constraints placed by COVID-19 upon 
travel and face-to-face interaction have required all Board 
meetings in FY21 to be held by videoconference. However 
face-to-face sessions are currently expected to resume 
in the Summer of 2021 and the Board hopes to visit a 
small number of regional bases later in the year as travel 
restrictions are lifted. This will help enhance the Board’s 
understanding of trading opportunities and challenges. 
Corporate Governance 
Statement FY21
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68

Director
Role
Board 
meetings1
Audit Committee 
meetings
Remuneration 
Committee meetings
Ken Hanna
Non-Executive Chairman
18/23
2/2
6/6
Ian Metcalfe
Non-Executive Director
17/23
2/2
6/6
Henry Turcan2
Non-Executive Director
15/23
0/2
3/6
Greg Lawless
CEO
23/23
2/2
5/6
Steve Trowbridge
CFO
23/23
2/2
5/6
Notes:
1.	 Five procedural meetings relating to document signing were agreed to be delegated to a quorum of the CEO and CFO. 
2.	 Henry Turcan was appointed as a Non-Executive Director on 8 June 2020 
The Chairman is responsible for ensuring the effectiveness 
of the Board and setting its agenda. The Company 
Secretary (CFO) compiles the Board and Committee papers 
which are circulated to the Directors prior to meetings. The 
Company Secretary prepares minutes of each meeting and 
every Director is aware of the right to have any concerns 
minuted and to seek independent advice at the Group’s 
expense where appropriate. The primary matters reviewed 
by the Board during the period are as set out below: 
•	
Health & Safety matters 
•	
The response required to COVID-19 
•	
Strategy, annual budget and frequent reforecasts 
•	
Regional trading performance, management structures 
and succession planning 
•	
Board membership and delegation of authority
•	
Senior management remuneration (including 
temporary COVID-related reductions) 
•	
Corporate statutory reporting
•	
Cash flow projections, capital structure, lender 
interaction and covenant compliance 
•	
Share register composition and dividend policy 
•	
Corporate governance, internal controls and risk 
management (including annual insurance renewal) 
•	
Acquisition opportunities
Board Committees
The Board is supported by the Audit and Remuneration 
Committees, details of which are set out below. Each 
Committee has written terms of reference setting out its duties, 
authority and reporting responsibilities. The Group does not 
have a Nomination Committee as those duties that would be 
undertaken by such a committee are handled by the Board. 
•	
The Audit Committee is chaired by Ken Hanna, who is 
a Chartered Accountant, and includes Ian Metcalfe. 
The Audit Committee is responsible for monitoring the 
integrity of the Group’s financial statements, reviewing 
significant financial reporting issues and monitoring 
the quality of internal controls and risk management. 
The Committee meets at least twice each year, inviting 
the external auditors and other Directors to attend as 
necessary. 
•	
The Remuneration Committee is chaired by Ian Metcalfe 
and also includes Ken Hanna. The Remuneration 
Committee reviews the performance of the Executive 
Directors and makes recommendations to the Board 
on matters relating to their remuneration and terms of 
service. The Committee meets at least twice each year. 
The Directors’ attendance at the Board and Committee 
meetings held during the year ended 31 March 2021 is set 
out below. The above average number of meetings was 
initially driven by a regular review of actions required in 
response to COVID-19, and latterly by discussions relating 
to corporate finance activities such as accessing CLBILS 
lending in October 2020, the March 2021 equity placing and 
subscription, and the proposed Aztec Shaffer acquisition 
which was completed in April 2021.
Corporate Governance Statement FY21
Corporate Culture
The Group upholds a corporate philosophy which 
comprises of a Vision, Mission, Values, and Arena 
Standard. The Group’s Vision is to become the “leading, 
most respected, integrated event solutions business in the 
world” and its Mission is to “Deliver the Arena Standard to 
the World.” 
Further information on our corporate culture is set out 
in the Vision, Mission and Values section of this Annual 
Report & Accounts on Pages 10–11. 
Election of Directors
All Directors of the Group will offer themselves for  
re-election at the Annual General Meeting. Descriptions of 
Directors’ relevant experience, skills and qualities are set 
out in the Board of Directors section of this report. 
Board Effectiveness and Development
The Chairman currently assesses the performance of the 
Board on an informal continual basis taking into account 
the contribution each Director makes to the business. 
Directors are also encouraged to provide feedback on 
all areas of the board efficacy, having due regard to 
the balance of skills, experience, independence and 
knowledge contributed by members of the Board. 
Given the constraints of COVID-19, the Board has not 
undertaken a formal evaluation of its effectiveness  
during the year, however, the need for such an  
evaluation will be kept under constant review. The Board 
considers and reviews the requirement for continued 
professional development. The Group’s regulatory  
adviser, Nomad, and other external advisers serve to 
strengthen this development by providing guidance  
and updates as required. 
The Board and senior management from time to time seek 
advice on significant matters from external advisers. These 
advisers include, amongst others, the Group’s nominated 
adviser and broker, public relations adviser, external 
auditors and legal advisers. 
External Appointments
The Board may authorise Executive Directors to take Non-
Executive positions in other companies and organisations, 
provided the time commitment does not conflict with 
the Director’s duties to the Group. The acceptance of 
appointment to such positions is subject to the approval of 
the Chairman. 
Internal Controls and Risk Management
The Board has ultimate responsibility for the Group’s 
system of internal control and for reviewing its 
effectiveness. However, any such system of internal 
control can provide only reasonable, but not absolute, 
assurance against material misstatement or loss. The 
Board considers that the internal controls and procedures 
in place are appropriate for the current size, complexity 
and risk profile of the Group.
The principal elements of the Group’s internal control 
system include: 
•	
A detailed annual budget is prepared including an 
integrated income statement, balance sheet and cash 
flow. The budget is approved by the Board 
•	
Financial and operational performance against the 
budget is prepared and reviewed by the Board on a 
monthly basis, with variance analysis and periodic 
reforecasts 
•	
the Group has developed a set of Minimum Control 
Standards and each division’s controls and procedures 
are reviewed on an annual basis 
•	
Each division has an appointed a H&S (Health & Safety) 
representative, and knowledge and best practice are 
shared across global teams
•	
Material contracts are assessed by the Executive 
Directors and approved by the Board before they are 
entered into. If the outcome of a major contract differs 
from expectations, a Board report is prepared covering 
key learnings and local management may be invited to 
present the summary and take questions 
•	
Board approval is required for key matters such as any 
business acquisitions, material capital expenditure, 
property transactions, insurance renewals and 
amendments to banking facilities 
•	
A post acquisition review is performed on all 
acquisitions
Further description of how the board identifies, assesses 
and manages risk is set out in the Principal Risks & 
Uncertainties section of this Report on Pages 47–50. 
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Directors’ Conflicts of Interest
Any related party transactions are noted in the Group’s 
financial report. The Group adheres to MAR regulations 
and the AIM Rule of Directors’ Dealings. 
Time Commitments
All Directors recognise the need to commit sufficient time 
to fulfil their role. This requirement is included in their 
letters of appointment. The Board is satisfied that the 
Chairman and Non-Executive Directors are able to devote 
sufficient time to the Group’s business.
Anti-Bribery Policy
The Group enforces an anti-bribery policy across all of  
its divisions. This is reviewed on an annual basis by the 
Audit Committee and refresher courses are provided on  
a regular basis. 
Relations with Stakeholders
The Group engages with its various stakeholder groups on 
a frequent basis to make sure their needs are being served. 
Feedback from all stakeholders in the business allows 
the Board to monitor its corporate culture, ethical values 
and behaviours, ensuring that they are consistent with the 
Group’s business model. 
Employees 
Each division carries out periodic employee surveys to get 
feedback and identify areas that need improvement. The 
Group continues to focus on internal communication with 
regular employee updates by e-mail and local town-hall 
events wherever practicable.
Customers 
We strive to continually improve the quality of our service 
for our customers, achieving this through our dedication 
to the Arena Standard. The Group places significant 
importance on maintaining long term relationships with its 
customers and this is a key strategy for the Group. 
Suppliers 
Each division takes responsibility for their supplier 
relationships, ensuring they comply with the Group 
policies. We aim to maintain long term relationships with 
our key suppliers.
More detail is provided on Stakeholder Engagement in our 
s172 section on Pages 39–44. 
Relations with Shareholders
The Group is committed to engaging with and listening to 
its shareholders, ensuring that there is transparency and 
understanding of the Group’s strategy, business model, 
and performance. The Group does this through investor 
roadshows, individual meetings and regular reporting. 
The Group maintains an investor section on its corporate 
website with up-to-date information for its shareholders, 
including financial reports, shareholder documents, 
corporate policies and Group announcements. 
Private shareholders 
The Group website is the primary resource for recent 
updates and information on the Group for private investors. 
The AGM serves as the main forum for dialogue with 
private investors. The Board attends the AGM and answers 
any questions posed by attendees. 
Institutional shareholders
The Directors place importance on building a relationship 
with the Group’s institutional investors. These relations 
are managed primarily by the Group’s broker, financial 
PR firm and CEO. The Group communicates with all 
shareholders through the Annual Report & Accounts, the 
AGM, the interim accounts and RNS statements as required 
under the AIM rules. In addition, the CEO and CFO make 
presentations to institutional shareholders and analysts 
twice each year following the release of the full-year and 
half-year results. 
Annual General Meeting (AGM)
The Annual General Meeting of the Group will be held  
on 10 September 2021. The Notice of Annual General 
Meeting and the resolutions to be put to the meeting are 
included in the Notice of AGM accompanying this Annual 
Report & Accounts. 
Ken Hanna
Chairman
6 July 2021 
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72

Audit Process
The external auditor prepares an audit plan that sets out 
the scope of the audit, key areas to be targeted, audit 
materiality and the audit timetable. This plan is reviewed 
and agreed in advance of the year-end by the Audit 
Committee. Following the audit, the auditor presented its 
findings to the Audit Committee for discussion. Significant 
issues considered this year, included revenue recognition, 
the valuation of goodwill, disclosures and judgments 
required in the light of the COVID-19 pandemic, IFRS16 
accounting and the numerous post-balance sheet events. 
No major areas of concern were highlighted by the auditor 
during the period. 
Internal Audit
At present, the Group does not have a formal independent 
internal audit function. However, a set of minimum control 
and reporting standards have been formally documented 
and distributed to each business to confirm compliance. 
These standards and compliance with them are regularly 
reviewed by a member of the Group finance team. The 
Committee believes that this allows management to derive 
sufficient assurance as to the adequacy and effectiveness 
of internal controls and risk management procedures. 
Despite the restrictions imposed in FY21 by COVID-19, 
monthly regional control declarations were maintained and 
reviewed. Remote audits were also undertaken of activities 
in the US and MEA regions, with a particular focus on rental 
asset and approval controls.
Risk Management and Internal Controls
As described in the corporate governance report, the 
Group has established a framework of internal control 
systems, policies and procedures. The Audit  
Committee is responsible for reviewing the risk 
management and internal control framework and  
ensuring that it operates effectively. The Committee  
is satisfied that the internal control systems in place  
are currently operating effectively. 
Whistle Blowing
The Group has in place a whistleblowing policy which 
sets out the formal process by which an employee of the 
Group may, in confidence, raise concerns about possible 
improprieties in financial reporting or other matters. 
Whistleblowing is a standing item on the Committee’s 
agenda. The Committee is comfortable that the current 
policy is operating effectively.
Anti-Bribery
The Group has in place an anti-bribery and corruption 
policy which sets out its zero-tolerance position and 
provides information and guidance to those working for 
the Group on how to recognise and deal with bribery and 
corruption issues. The Committee is comfortable that the 
current policy is operating effectively, and a recent online 
refresher course has been undertaken by staff in the UK. 
Annual Report & Accounts
Having taken all the matters considered by the  
Committee and brought to the attention of the Board  
during the year into account, we are satisfied that the 
Annual Report and Accounts, taken as a whole, is fair, 
balanced and understandable. 
The Board believes that the disclosures set out in the 
Annual Report provide the information necessary for 
shareholders to fairly assess the company's position and 
performance, business model and strategy. 
Ken Hanna
Chairman
6 July 2021 
Audit Committee  
Report FY21
I am pleased to present the Audit  
Committee Report for the year ended 
31 March 2021. The Audit Committee is 
primarily responsible for the integrity of 
the financial statements and ensuring that 
the financial performance of the Group is 
properly reported and reviewed. Its role 
also includes reviewing internal control 
and risk management systems, reviewing 
key accounting policies and advising on the 
appointment of external auditors.
Members of the Audit Committee
The Committee consists of two independent  
Non-Executive Directors, Ken Hanna (as Chair) and Ian 
Metcalfe, whose details and qualifications are set out on 
Page 64. The Group CEO, CFO and the external auditor 
(Deloitte LLP) also attend committee meetings  
by invitation. There have been no changes to the 
composition of the Committee during the year and the 
Board believes that the Committee members have the 
required skills, qualifications and experience to properly 
discharge their duties. The Terms of Reference for the 
Committee are available from the Group’s registered office. 
The Committee met twice in the period, at which both 
members were present.
Duties
The main items of business considered by the Audit 
Committee include:
•	
Review of the financial statements and Annual Report 
•	
Review of the audit plan 
•	
Consideration of key audit matters and how they are 
addressed 
•	
Review of suitability of the external auditor
•	
Consideration of the external audit report
•	
Going concern and viability statement review
•	
Review of the risk management and internal control 
systems 
•	
Meeting with the external auditor 
Role of the External Auditor
The Audit Committee monitors the relationship with the 
external auditor, Deloitte LLP, to ensure that auditor 
independence and objectivity are maintained. Deloitte LLP 
were appointed in 2013, following an audit tender process; 
and Jonathan Dodworth the current Audit Partner has held 
this role since the 2016 audit. 
Deloitte LLP have now completed the FY21 audit, as 
described in this Annual Report. In late 2020 Deloitte 
indicated to the Group that they did not wish to be put 
forward for reappointment at the conclusion of the FY21 
audit and wanted to work with the Group to ensure a 
smooth transition to a successor audit firm.
Therefore, over a number of months, the Audit Committee 
has undertaken a detailed review of alternative options in 
the market and, following detailed proposals and a series 
of presentations and workshops, have concluded that 
BDO LLP offer the most appropriate mix of experience, 
quality, geographic coverage and value for money. This 
assessment has been supported by verbal references 
given by other similar-sized companies in both the UK and 
US that have attested to a smooth transition from Deloitte 
to BDO.
Based on the work undertaken by the Audit Committee, 
The Board recommends that BDO LLP be appointed as 
the Group’s auditor at the next AGM. Assuming that this is 
approved, BDO LLP will undertake an orderly handover 
with Deloitte through 2021 in readiness for the FY22 audit.
Provision of Non-Audit Work by the  
External Auditor
The Committee monitors the provision of non-audit 
services by the external auditor; however, no formal  
policy exists. The breakdown of fees between audit and 
non-audit services is provided in Note 4 of the Group’s 
financial statements.
Back in 2018, the provision of tax compliance and related 
tax advisory work was moved to Smith & Williamson with 
the FY18 tax returns being the first completed under this 
new relationship. The proposed change of auditor detailed 
above therefore has no impact on this service. 
Annual Report & Accounts FY21
75
Arena Events Group plc
74

Remuneration 
Committee  
Report FY21
Arena Events Group plc is listed on the 
Alternative Investment Market (AIM) and 
is not required to prepare a Directors’ 
remuneration report. The following 
disclosures are prepared on a voluntary basis. 
Membership of the Remuneration Committee
The Remuneration Committee is chaired by Ian Metcalfe 
and also includes Ken Hanna. The Terms of Reference for 
the Committee are available from the Group’s registered 
office. The Committee met six times in the period at which 
both members were present. The higher than usual number 
of meetings reflects the additional work required to 
design and implement the Arena 2020 Share Option Plan 
described in more detail below. 
The Remuneration Committee reviews the performance  
of the Executive Directors and makes recommendations  
to the Board on matters relating to remuneration,  
terms of service, granting of share options and other  
equity incentives.
Remuneration Policy
The Directors remuneration packages are designed to 
attract, retain and motivate Directors of the highest 
calibre, to ensure that their interests are aligned with the 
shareholders and to reward them for enhancing value 
to shareholders. The performance measurement of the 
Executive Directors and the determination of their annual 
remuneration package is determined by the Committee. 
Impact of COVID-19 
As is discussed extensively in this annual report, COVID-19 
had a major impact on the Group during FY21. From the 
outset of the pandemic in early 2020, all Executive and 
Non-Executive Directors acknowledged the challenges 
the business faced and volunteered a reduction in base 
salaries until there was a clear path to recovery. These 
reductions lasted the twelve months of FY21 and averaged 
33% across the period. Both Executive Directors also 
waived their right to participate in any FY21 bonus plan.
Non-Executive Directors
The remuneration policy for the Chairman and Non-
Executive Directors is to pay fees necessary to attract the 
individual of the calibre required, taking into consideration 
the size and complexity of the business and the time 
commitment of the role. Details are set out below: 
•	
The fees of the Non-Executive Directors are agreed  
by the Board as a whole, having taken advice from 
suitable advisers 
•	
Fees are set taking into account the level of 
responsibility, relevant experience and specialist 
knowledge of each Non-Executive Director and fees at 
companies of a similar size and complexity 
•	
Non-Executive Directors are paid a fee for membership 
of the Board with no additional fees being paid for 
chairmanship of Board Committees. Fees are paid 
monthly in cash 
•	
Neither the Chairman nor any of the Non-Executive 
Directors are eligible to participate in any of the Group’s 
annual bonus incentive arrangements. However, at IPO 
the Chairman was granted share options by way of a 
deed of gift outside of the Group’s share option scheme. 
These options were granted on the same terms as other 
grants made at the same time 
•	
The Non-Executive Directors have appointment letters 
with a notice period of three months if given by the 
Director and one month if given by the company
During the year, Henry Turcan was appointed as a  
Non-Executive Director as a representative of the funds 
managed or sub-advised by Lombard Odier Investments 
Manager (LOIM) group entities, one of the Company's 
largest shareholders. It was agreed with Mr Turcan that 
neither he, nor LOIM, would be paid a fee for his services 
until such date that the Board determines it is appropriate.
Executive Directors
The main elements of the remuneration package for Executive Directors are as set out below: 
•	
A competitive base salary for the market in which we 
operate, to attract and retain Executive Directors of a 
suitable calibre. Base salaries are usually reviewed 
annually taking into account any changes in role or 
responsibilities, individual performance and comparable 
market benchmarks 
•	
Benefits are currently limited to the provision of private 
medical insurance and a company pension contribution. 
No company cars or car allowance are provided. The 
level of these benefits is determined by the Committee 
with reference to the experience and responsibilities of 
each individual 
•	
Each Executive Director has an agreed bonus plan for 
the financial year, with total bonus payment linked to a 
combination of Group financial performance targets and 
personal objectives. The Group financial targets are set 
each year by the Committee 
•	
A Group share option scheme is in place (Arena 2020 
Share Option Plan) as described in further detail 
below. Share options are issued as determined by the 
Committee to align the Executive Directors medium-
term interest with those of the shareholders. Any 
entitlement to grants awarded under the 2017 Share 
Option Plan were waived as part of the 2020 Share 
Option Plan grants 
•	
The Executive Directors have service contracts with a 
rolling notice period of twelve months to be given by 
either party 
Annual Report & Accounts FY21
77
Arena Events Group plc
76

Basic Salary1 
£000
Bonus4 
£000
Benefits5 
£000
Pension5 
£000
Total FY21 
(12 mth) 
£000
Total FY20 
(15 mth) 
£000
Executive Director
Greg Lawless
155
-
-
-
155
282
Steve Trowbridge2
134
-
2
20
156 
121
Piers Wilson3
43
-
-
-
43
130
Non-Executive Director
Ken Hanna
67
-
-
-
67
124
Ian Metcalfe
27
-
-
-
27
49
Henry Turcan
-
-
-
-
-
-
Notes:
1.	 Throughout 2020, in response to the COVID-19 pandemic, all Executive and Non-Executive Directors took a voluntary reduction in 
their basic salaries. These reductions were 50% in April and May 2020, 30% from June to August 2020, 25% in September 2020 and 
30% from October 2020 to March 2021, giving an average reduction of 33% across the year. All Executive and Non-Executive base 
salaries returned to pre-pandemic (FY20) levels with effect from 1 April 2021
2.	 Steve Trowbridge joined Arena Events Group plc on 10 September 2019 (in FY20) as Chief Financial Officer (CFO) and became a 
Director of the Group on 15 October 2019
3.	 Piers Wilson resigned as CFO in September 2019 and stepped down as a Director of the Group on 15 October 2019. It was agreed with 
Mr Wilson that he would receive a payment in lieu of notice of £180,000 in accordance with his service agreement. The payment was 
to be made in instalments and would be reduced in the event that he commenced another role outside the Group prior to the expiry of 
his notice period in September 2020. In February 2020, Mr Wilson advised the Company that he had started a new role, and this would 
reduce the future amount payable. On 30 March 2020 Mr Wilson informed the Company that he had been made redundant by his new 
employer and would re-join the Company as an employee in April 2020 for the remainder of his notice period. Mr Wilson also agreed 
to follow the COVID-19 related % salary reductions taken by the Executive Directors. Mr Wilson did not receive any annual bonus 
payment in FY20 and, in accordance with the rules of the Arena 2017 Share Option Plan, all his share options lapsed. In FY20, the 
Company made a payment of £2,400 in respect of Mr Wilson’s legal fees relating to his resignation as a Director
4.	 Based on the Group’s COVID-19 affected financial performance for the year ended 31 March 2021, both Executive Directors waived 
their right to participate in any FY21 bonus plan
5.	 Greg Lawless does not receive any benefits or a pension. Steve Trowbridge is provided with private medical insurance and a company 
pension contribution of £20,000 per annum. Piers Wilson was provided with private medical insurance and a company pension 
contribution of 7.5% of base salary until he ceased to be an employee of the company in February 2020
Remuneration Committee Report FY21
Directors Remuneration
The audited table below sets out the total remuneration 
earned by each Director who served during the year ended 
31 March 2021 and their respective payments in FY20 for 
the fifteen-month period ended 31 March 2020: 
Long-Term Incentive Plan
Arena 2017 Share Option Plan 
A Group share option scheme (the “2017 Scheme”) was 
set up on Admission to AIM in July 2017. The 2017 Scheme 
allows for options to be issued over ordinary shares, up to a 
maximum of 10% of the Company’s ordinary shares in issue 
at the time of grant, over a ten-year period. 
The option exercise price will usually be the mid-market 
price of the shares on the day before the date of grant.  
Total options were awarded at Admission equal to 
approximately 4.6% of the number of ordinary shares in 
issue at that time, with an exercise price of 55 pence per 
share. The initial option awards have no performance 
conditions and vest equally after two, three and four years 
from the date of grant.
In October 2018, a total of a further 2.3m share option 
awards were granted, of which 825,000 were awarded to 
the Executive Directors. These awards have an exercise 
price of 68 pence per share and vest equally over 3 years, 
commencing on the third anniversary of grant and have 
performance conditions as set out below. 
The share options granted in October 2018 have the 
following performance criteria: 
•	
75% of the total award is subject to the Adjusted 
Earnings per share for the Group (“Adjusted EPS”) 
having increased by a total amount over the period in 
excess of 12.5% per annum. If the compound growth is 
in excess of 12.5% per annum the award will vest in full. 
If the compound growth is in below 10% per annum the 
award will be fall away. In between these two levels 
an adjusted number of options awarded will vest on a 
straight-line pro rata basis.
•	
25% of the Award will vest at the discretion of the 
Remuneration Committee by reference to the success 
of the Group in integrating acquisitions (i) completed 
in the twelve months prior to the date of Award, and (ii) 
subsequently completed, during the period between 
the date of the Award and the test date.
In April 2019, an additional 1.8m share option awards were 
granted at an exercise price of 40 pence and in October 
2019, a further 0.1m were granted at 18.5 pence. None were 
allocated to the Executive Directors.
In September 2019, a total of 2,162,162 share option awards 
were granted to Steve Trowbridge at an exercise price of 
18.5 pence. The Awards vest on the third, fourth and fifth 
anniversary of the date of grant and only to the extent that 
the conditions set by the Remuneration Committee are 
satisfied and subject to the rules of the plan. 
In October 2020, participants in the Arena 2020 Share 
Option Plan (detailed below) waived any entitlement to 
historic awards under the 2017 Scheme. 
Annual Report & Accounts FY21
79
Arena Events Group plc
78

Directors’ Shareholdings and Share Interests:
Notes:
1.	 As part of the Subscription and Placing announced by the Group on 26 March 2020, Greg Lawless subscribed for 2,500,000 shares. 
These shares were issued on 15 April 2020 
2.	 During the year Greg Lawless, Steve Trowbridge and Ken Hanna all purchased shares in the Company. The number of shares acquired 
were 400,000, 185,185 and 800,000 respectively
3.	 As part of the Subscription and Placing announced by the Group on 29 March 2021, Greg Lawless, Steve Trowbridge and Ken Hanna 
subscribed for shares. Mr Lawless subscribed for 250,000 shares, 78,817 of which were issued on 31 March 2021 as part of the First 
Placing, and the remainder on 15 April 2021. Mr Trowbridge subscribed for 71,428 shares, of which 22,519 were issued on 31 March 
2021 and the remainder on 15 April 2021. Mr Hanna subscribed for 178,571 with 56,298 issued on 31 March 2021 and 122,273 on 15 
April 2021
Ian Metcalfe
Director
6 July 2021 
Number at 
1 April 2020 
Issued in 
the period
Lapsed in 
the period
Number at 
31 Mar 2020 
Exercise 
price (p)
Vesting period / date 
Executive Director
Greg Lawless
1,280,000 
450,000 
-
- 
- 
6,000,000
(1,280,000) 
(450,000) 
-
- 
- 
6,000,000
55.0 
68.0 
1.0 
July 2019 to July 2021 
Oct 2021 to Oct 2023 
On 1 October 2023 
Steve Trowbridge
2,162,162 
-
- 
5,000,000
(2,162,162) 
-
- 
5,000,000
18.5 
1.0
Sept 2022 to Sept 2024 
On 1 October 2023
Non-Executive Director
Ken Hanna
181,818 
-
-
181,818
55.0
July 2019 to July 2021
Ian Metcalfe
-
-
-
-
-
n/a
Henry Turcan
-
-
-
-
-
n/a
Number at 
31 Mar 2020 
Number at 
31 Mar 2021
Unvested share options 
at 31 Mar 2021
Vested, unexercised 
share options
Executive Director
Greg Lawless1, 2, 3
7,024,088
10,002,905
6,000,000
-
Steve Trowbridge2, 3
-
207,704
5,000,000
-
Non-Executive Director
Ken Hanna2, 3
173,334
1,029,632
60,606
121,212
Ian Metcalfe
110,800
110,800
-
-
Henry Turcan
-
-
-
-
Share Options Held by the Directors:
Remuneration Committee Report FY21
Arena 2020 Share Option Plan 
In October 2020, with more than three years having 
elapsed since the 2017 Scheme was put in place and 
following consultation with major shareholders, a new 
scheme called the 2020 Share Option Plan (the “2020 
Scheme”) was designed and implemented. The 2020 
Scheme has been designed to retain and incentivise the 
management team, aligning awards to the creation of 
substantial shareholder value over a three-year period.
Under the 2020 Scheme, options were granted over a total 
of 21,250,000 new ordinary shares with a nominal value 
of 1 pence each. Subject to the Performance Condition set 
out below, these options will vest on the third anniversary 
of the date of grant (the “Vesting Date”), or earlier on a 
change of control and options will only vest to the extent 
that the Performance Condition is met. The price payable 
upon exercise of any option is 1 pence per ordinary Share.
The Performance Condition sets out that options will 
only begin to vest if the share price on the Vesting Date 
exceeds 5 pence (the prevailing share price at the date of 
grant). Initially 0.25% of the award vests for each 0.1 pence 
increment above 5 pence so that 25% of the options will vest 
if the share price increases to 15 pence. The options will vest 
in full if the share price is at or above 30 pence, with straight-
line vesting from 25% to 100% taking place between 15 
pence and 30 pence. As such, in order to achieve full vesting, 
the management team will need to increase the share price 
by a compound annual growth rate of 82%. Satisfaction of 
the Performance Condition will be measured by reference 
to the volume-weighted average share price in the 30-day 
period preceding the Vesting Date. 
All recipients of grants under the 2020 Scheme have 
waived any entitlement to historic awards and hence those 
options have lapsed. Customary malus and clawback 
provisions also apply to all awards. 11,000,000 of the 
options granted under the 2020 Scheme were to the 
Executive Directors, as set out in the table below alongside 
their historic awards which lapsed on the same date. No 
options were granted under the 2020 Scheme to any of the 
Non-Executive Directors. 
Following these grants, the Company has a total of 
22,436,727 unvested options in issue pursuant to Share 
Option plans, 1,186,727 pursuant to the Arena 2017 Share 
Option Plan and 21,250,000 pursuant to the Arena 2020 
Share Option Plan, equating to approximately 8.2% of the 
issued share capital at of the Company as at 31 March 2021.
81
Annual Report & Accounts FY21
Arena Events Group plc
80

Directors’ Report FY21
Review of Business and Future 
Developments
The Chief Executive Officer’s report on Pages 28–31 
provides a review of the business, the Group’s trading for 
the year ended 31 March 2021 and an indication of future 
developments. 
Results & Dividends
The results for the year ended 31 March 2021 are set out in 
the consolidated income statement on Page 102. 
Considering the current trading backdrop, no interim 
dividend was declared during the year and the Directors 
have not recommended a final dividend for the year ended 
31 March 2021. 
Directors
The Directors of the company who were in office during the 
year and up to the date of signing the financial statements 
were as follows: 
•	
K Hanna 
•	
G Lawless
•	
I Metcalfe 
•	
S Trowbridge 
•	
H Turcan (appointed on 8 June 2020)
Details of each Director’s interest in the company and 
remuneration details are provided in the Remuneration 
Committee Report on Pages 76–81. 
Financial Risk Management and Financial 
Instruments
The Group adopts a prudent approach to financial risk 
management, with an appropriate level of debt facilities 
and prepares detailed weekly cash forecasts by region to 
provide visibility of cash and facility usage. The Group does 
not enter into any financial derivative transactions, nor 
trade in financial instruments. The two main financial risks 
are considered to be: 
Credit Risk 
The Group sets credit limits for all new customers granted 
credit and generally contracts with clients with a strong 
financial strength. Credit risk is also mitigated by ensuring 
that a significant proportion of a contract’s value is 
collected before the handover of the project to the client.
Interest Rate Risk 
Bank interest is charged at a fixed margin to LIBOR 
which has been agreed as part of the current financing 
arrangements. This margin is between 1.65% and 2.4% 
dependent on the net debt leverage at each quarter end. 
Changes in LIBOR will therefore have an effect on interest 
expense and cash flows however this is not considered 
to be material. In FY22 the Group has elected to move 
to SONIA as the replacement for LIBOR and the Group is 
currently planning for the transition.
Branches Outside the UK
The Group has overseas subsidiaries as listed in Note 12 
and a branch in South Korea. 
Directors’ Qualifying Third Party Indemnity 
Provision (Insurance)
Arena Events Group plc has indemnified, by means of 
Directors and Officers liability insurance, the Directors of 
the Company against liability in respect of proceedings 
brought by third parties, subject to the conditions set out 
in the Companies Act 2006. Such qualifying third-party 
indemnity provisions were in force during the year and are 
in force as at the date of approving the Directors’ Report. 
Annual Report & Accounts FY21
83
Arena Events Group plc
82

confirmed as successful on 6 April 2021 and was approved 
at the sale hearing at the United States Bankruptcy Court 
for the Southern District of Texas on 16 April 2021. The total 
value of the bid to the secured lender (AIG) and including 
amounts payable to the parties that provided interim 
funding through the bankruptcy process was $25.6m. This 
purchase price was funded by an equity contribution of 
$3.35m by Arena Events Group plc (via its subsidiary, AES 
Arena Event Services Holdings Limited) in return for a 50% 
equity stake in AAS Opco LLC (with management control) 
alongside a $18.25m debt financing package provided by 
Arena’s Co-Bidders.
On 12 October 2020, supported by HSBC, Arena Events 
Group plc secured an extra £15.6m of funding under the 
UK Government-backed Coronavirus Large Business 
Interruption Loan Scheme (CLBILS). This facility provides 
additional liquidity headroom to Arena Events Group plc 
in the UK to manage any uncertainty around the pace of 
opening up of events to mass participation as COVID-19 
restrictions are eased. The terms of the facility require an 
initial draw to be made within the first six months and a 
second (final) draw to be made before the first anniversary 
of the facility. Failure to make the first draw would see the 
entire facility forfeited and, in line with this requirement, 
on 1 April 2021 Arena Events Group plc drew down £4m. 
Drawn amounts bear interest at LIBOR plus a 2.4% margin 
whilst the remaining unutilised facility bears interest at 1% 
per annum.
On the 15 April 2021, the Group underwent a restructure 
of its UK owned subsidiaries to reduce complexity, better 
align the corporate structure with the management of the 
trading divisions and to simplify entity balance sheets. As 
part of this restructuring, investments in WB Co (1403) Ltd, 
WB Co (1402) Ltd and AES Arena Event Services Holdings 
Ltd were transferred to be direct investments of Arena 
Events Group plc. The restructuring is not expected to have 
any material financial impact on the Group. 
Following the completion of an extensive selection 
process, on 20 May 2021, the Board approved the 
appointment of BDO LLP as its new external auditor for the 
year ending 31 March 2022. The Company’s current auditor, 
Deloitte LLP, has completed the audit for the current 
financial year ending 31 March 2021 and shareholder 
approval to confirm the appointment of BDO LLP will be 
sought at the 2021 Annual General Meeting. 
Details of events that have occurred after the balance 
sheet date can also be found at Note 34 to the  
Consolidated Financial Statements. 
Employee Involvement
The Group places considerable value on the involvement 
of its employees and keeps them informed on all aspects 
of the business and its progress, which the Directors 
consider to be relevant. Communication is affected through 
regular internal emails, newsletters and formal town 
hall meetings. Feedback is also actively sought to better 
understand any employee concerns or suggestions to 
improve our employment practices.
The Group is committed to employment policies which 
follow best practice, based on equal opportunities for 
all employees, irrespective of age, gender, ethnic origin, 
colour, religion, disability, sexual orientation or marital 
status. The Group gives full and fair consideration to 
applications for employment from disabled persons, 
having regard to their particular aptitudes and abilities. 
Appropriate arrangements are made for the continued 
employment and training, career development and 
promotion of disabled persons employed by the Group.  
If members of staff become disabled, the Group continues 
employment, either in the same or an alternative position, 
with appropriate retraining being given if necessary. 
Directors’ Report FY21
Material Interests
So far as the Board is aware, no Director had any material 
interest in a contract of significance (other than their 
service contract) with the Company or any of its subsidiary 
companies during the period. 
Political Donations
The Group did not make any political donations in the 
financial period. 
Capital Structure
Details of the issued share capital, together with details 
of the movements during the year, are shown in Note 21 to 
the Consolidated Financial Statements. The Company has 
one class of ordinary share and each ordinary share carries 
the right to one vote at general meetings of the Company. 
Additional shares were issued post year-end as part of 
the subscription and placing described in the Subsequent 
Events section below. 
Substantial Shareholdings
As at the most recent practicable date, the Company 
had been notified of the following shareholders with a 
beneficial interest of over 3%.
Subsequent Events
On 29 March 2021, the Group announced the conditional 
raising of £11m (before fees and expenses) by way of a 
subscription for 10,714,285 new Ordinary Shares and a 
placing of 67,857,143 new Ordinary Shares, in each case 
at a price of 14 pence per share. As well as strengthening 
the Group’s balance sheet, the net proceeds of the capital 
raise will be used to take advantage of the opportunities 
presented by the COVID-19 affected market to acquire 
attractive assets on favourable terms, including the 
acquisition of the business and assets of Aztec Shaffer. The 
capital raising was conducted in two separate tranches: 
1.	 The First Placing Shares and the First Subscription 
Shares issued pursuant to the Company's existing 
authorities to allot equity securities and disapply 
pre-emption rights granted at its Annual General 
Meeting held on 1 September 2020 and consisted of a 
subscription for 3,377,875 new Ordinary Shares and 
a placing of 21,393,208 new Ordinary Shares, in each 
case at a price of 14 pence per share. The First Placing 
Shares and the First Subscription Shares were admitted 
to trading on AIM on 31 March 2021. 
2.	 Following the passing by Shareholders of certain 
Resolutions at the General Meeting held on 14 April 
2021 the second tranche consisting of the Second 
Placing Shares and the Second Subscription Shares 
were admitted to trading on AIM on 15 April 2021. 
The second tranche consisted of a subscription for 
7,336,410 new Ordinary Shares and a placing of 
46,463,935 new Ordinary Shares, in each case at a price 
of 14 pence per share. 
On 2 April 2021, AAS Opco LLC made a bid for Aztec Shaffer 
as part of a court-led auction process pursuant to Section 
363 of the United States Bankruptcy Code. This bid was 
No. of 
shares held
% of issued 
share capital
TasHeel Holding  
Group LLC
77,979,235
23.9
Lombard Odier  
Asset Management 
(Europe) Limited
58,472,090
17.9
Premier Miton  
Group plc
19,000,000
5.8
Oryx International 
Growth Fund Limited
12,000,000
3.7
GAM Holding AG
11,000,000
3.4
Killik & Co LLP
10,371,791
3.2
Greg Lawless
10,174,088
3.1
Total in issue
326,282,261
100.0
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84

the Group is likely to meet. The viability assessment also 
assumes the refinancing of the Group's Term A Loan prior 
to its expiry in October 2022 and any amounts outstanding 
on the Group’s Term B (CLBILS) Loan prior to its expiry in 
October 2023.
The Group has prepared three views of future performance 
— a low; a mid; and an upside case. Each of these is built 
on bottom-up forecasts for the FY22 period. In light of the 
COVID-19 pandemic and the impact on the Group’s visibility 
of trading in subsequent years, the Directors have used 
high-level assumptions for these periods based around the 
pace of recovery relative to 2019 levels of activity adjusted 
for a differing list of major global events.
The Group’s mid-case scenario is modelled on the 
assumption that the UK and US markets begin to return 
to normal from July 2021, with the Middle East & Asia 
markets lagging by three months, and that there are no 
further significant lockdowns. The mid-case also forms 
the basis for all goodwill impairment reviews and work 
to support the going concern review, with the low and 
upside cases representing downside and high sensitivities 
respectively. Trading for the Group in the first two months 
of FY22 has been ahead of the mid-case scenario.
The Board has reviewed management’s “low case” scenario 
and which assumes further COVID-19 related disruption to 
events and a 40% reduction in EBITDA from the mid-case. 
Management have also run further aggressive downside 
revenue sensitivities taking the outturn for both revenue and 
profit significantly below that of FY21. All of these scenarios 
show that the Group still has sufficient liquidity for the 
reasonably foreseeable future, with opportunities to reduce 
capex and operating costs helping preserve cash balances. 
As outlined above the Group has retained a positive 
dialogue with its main lending bank throughout the 
pandemic and the Directors have no reason to believe that 
continuing support and appropriate future covenant tests 
under the various scenarios will not be forthcoming.
Going Concern Statement
Based on the assessment outlined above which has been 
considered and reviewed by the Board, the Board has 
a reasonable expectation that the Group has access to 
sufficient liquidity for the foreseeable future. While the 
Group is in a net current liabilities position much of the 
current liability balance is deferred income, which will not 
require a cash repayment.  Therefore, the Directors have 
a reasonable expectation that the Group has adequate 
resources to meet liabilities as they fall due and continue 
in operational existence for the foreseeable future and 
therefore have determined that the financial statements 
for the year ended 31 March 2021 should be prepared on a 
going concern basis. 
Viability Statement
The Directors have assessed the viability of the Group over 
a three-year period, taking account of the Group’s current 
position and prospects, its strategic plan and the principal 
risks and how these are managed. Despite the current 
COVID-19 pandemic and the pausing of many events around 
the world in 2020 and into 2021, the Directors have assumed 
a gradual recovery in activity from mid-2021, broadly 
returning to 2019 levels by 2024. The Directors believe that 
three years is an appropriate period for this assessment, 
reflecting the average length of the Group’s contract base; 
key markets; and the nature of its businesses and products. 
The Group is considered viable if there is available debt 
headroom and cash to fund operations and the Group 
remains compliant with any required financial covenants 
under the terms of its external debt facilities.
Based on this assessment and other matters considered 
and reviewed by the Board during the year, the Directors 
have a reasonable expectation that the Group will be able 
to continue in operation and meet its liabilities as they fall 
due over this period. 
Disclosure of Information to the Auditors 
The Directors who held office at the date of approval of this 
Directors’ Report confirm that, so far as they are aware, there 
is no relevant audit information of which the Group’s auditor 
is unaware and each Director has taken all reasonable steps 
that they ought to have taken in order to make themselves 
aware of any relevant audit information and to establish that 
the Group’s auditor is aware of that information.
This confirmation is given and should be interpreted in 
accordance with the provisions of s418 of the Companies 
Act 2006. 
A resolution to appoint BDO LLP as auditor will be 
proposed at the forthcoming Annual General Meeting. 
By order of the Board
S Trowbridge
Director / Company Secretary
6 July 2021 
Directors’ Report FY21
UK Greenhouse Gas Emissions & Energy Use Data 
FY21 is the first year we are required to report under 
the Streamlined Energy & Carbon Reporting (SECR) 
framework. Our SECR, in the table below, covers the energy 
consumption and associated Greenhouse Gas (GHG) 
emissions relating to gas, electricity and transport for the 
period 1 April 2020 to 31 March 2021 for the UK entities. 
We have selected an intensity metric based on the energy 
consumption per £1,000 of revenue. This is 27.03kg of CO2e 
per £1,000 of revenue. We will use this ratio to monitor our 
energy efficiency performance over time.
We have used the SECR methodology as specified 
in the March 2019 “HM Government Environmental 
Reporting Guidelines: Including streamlined energy 
and carbon reporting guidance”, data gathered from our 
own operations and HM Government’s GHG reporting 
conversion factors.
Energy efficiency actions 
We are committed to responsible energy management and 
will practise energy efficiency throughout our organisation, 
wherever feasible. We recognise that climate change is one 
of the most serious environmental challenges currently 
threatening the global community and we understand we 
have a role to play in reducing greenhouse gas emissions. 
By providing a service based on the re-use of product 
(rental of equipment) we also believe that we are positively 
assisting others in also making these changes. 
Against the backdrop of navigating the extreme impact of 
COVID-19 on our business, we implemented the actions 
below which also increased our businesses energy 
efficiency during FY21: 
•	
Moved to remote home working for all office-based 
staff, as lockdowns are lifted we expect many of our 
colleagues to continue this practice for part of their 
working week 
•	
Implemented and encouraged the use of video 
conferencing. In the future it is unlikely that we  
will revert to pre-pandemic levels of international 
business travel 
•	
Overall reduction in business-related travel 
•	
Consolidated operations into a smaller property 
footprint reducing lighting, heating and cooling 
requirements
Going Concern and Viability Statements
In considering going concern and the viability of the 
Group, the Directors have reviewed the cash requirements 
of the Group reflecting the impact of COVID-19 and the 
expectation that the global events market will continue its 
recovery through 2021.
Through 2020 and early 2021, the Group has taken actions 
in order to enhance liquidity including increasing available 
debt facilities and reducing costs. The Board also notes the 
recent successful equity raising and the significant cash 
balance now within the Group. 
In May 2021 the Group agreed the tests for covenants in 
June and September 2021 and is forecast to meet those 
covenants.  The covenant tests for December 2021 and 
beyond have not currently been set by the bank and so the 
Group is dependent on meeting those covenants once set.  
However, dialogue with our bank is regular and the Board 
is confident that the covenants will be set at a level which 
Year ended 
31 March 2021 
Scope 1: emissions in metric tonnes CO2e 
432.1 
Scope 2: emissions in metric tonnes CO2e 
98.7 
Total gross Scope 1 & Scope 2 emissions — tonnes CO2e 
530.8 
Energy consumption used to calculate above emissions — kWh
2,310,013 
Intensity ratio (kg CO2e /£1,000 turnover) 
27.03 
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Directors’ Responsibilities Statement
The Directors are responsible for preparing the Annual 
Report and the financial statements in accordance with 
applicable law and regulations. 
Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the 
directors are required to prepare the Group financial 
statements in accordance with international accounting 
standards in conformity with the requirements of the 
Companies Act 2006. Under company law the Directors must 
not approve the accounts unless they are satisfied that they 
give a true and fair view of the state of affairs of the Company 
and of the profit or loss of the Company for that period. 
In preparing these financial statements, International 
Accounting Standard 1 requires that directors: 
•	
properly select and apply accounting policies; 
•	
present information, including accounting policies, in 
a manner that provides relevant, reliable, comparable 
and understandable information;
•	
provide additional disclosures when compliance  
with the specific requirements in IFRSs are  
insufficient to enable users to understand the impact 
of particular transactions, other events and conditions 
on the entity's financial position and financial 
performance; and 
•	
make an assessment of the Company's ability to 
continue as a going concern. 
The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the Company's transactions and disclose with reasonable 
accuracy at any time the financial position of the Company 
and enable them to ensure that the financial statements 
comply with the Companies Act 2006. They are also 
responsible for safeguarding the assets of the Company 
and hence for taking reasonable steps for the prevention 
and detection of fraud and other irregularities. 
The Directors are responsible for the maintenance and 
integrity of the corporate and financial information 
included on the Company's website. Legislation in 
the United Kingdom governing the preparation and 
dissemination of financial statements may differ from 
legislation in other jurisdictions.
Responsibility Statement
We confirm that to the best of our knowledge:
•	
the financial statements, prepared in accordance 
with applicable law and international accounting 
standards in conformity with the requirements of the 
Companies Act 2006, give a true and fair view of the 
assets, liabilities, financial position and profit or loss 
of the company and the undertakings included in the 
consolidation taken as a whole; and 
•	
the strategic report includes a fair review of the 
development and performance of the business and the 
position of the company and the undertakings included 
in the consolidation taken as a whole, together with a 
description of the principal risks and uncertainties that 
they face. 
This responsibility statement was approved by the Board of 
Directors on 6 July 2021 and is signed on its behalf by:
Greg Lawless
Chief Executive Officer
6 July 2021
Steve Trowbridge
Chief Financial Officer
6 July 2021
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Independent Auditor’s Report to the  
Members of Arena Events Group plc
92
Financial Statements & Notes 
102
Financial 
Statements
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“Arena Group are a proven leader 
within their industry with an 
excellent reputation. We’re really 
excited to work with them as they 
help develop a fantastic project for 
Scottish Rugby as well as the new 
home of Edinburgh Rugby.”
Dominic McKay
(Former) CEO Scottish Rugby 
Edinburgh Rugby 

Independent Auditor’s  
Report to the Members  
of Arena Events Group plc
Report on the Audit of the  
Financial Statements
1. Opinion
In our opinion the financial statements of Arena  
Events Group plc (the ‘company’) and its subsidiaries 
(together, the ‘group’): 
•	
give a true and fair view of the state of the group’s and 
of the parent company’s affairs as at 31 March 2021 and 
of the group’s loss for the year then ended; 
•	
have been properly prepared in accordance with 
international accounting standards in conformity with 
the requirements of the Companies Act 2006; and 
•	
have been prepared in accordance with the 
requirements of the Companies Act 2006. 
We have audited the financial statements which comprise: 
•	
the consolidated income statement;
•	
the consolidated statement of comprehensive income;
•	
the consolidated and company balance sheets; 
•	
the consolidated and company statements of changes 
in equity; 
•	
the consolidated and company cash flow statement;
•	
the related Notes 1 to 34.
The financial reporting framework that has been applied 
in their preparation is applicable law and international 
accounting standards in conformity with the requirements 
of the Companies Act 2006.  
2. Basis for Opinion
We conducted our audit in accordance with International 
Standards on Auditing (UK) (ISAs (UK)) and applicable 
law. Our responsibilities under those standards are further 
described in the auditor’s responsibilities for the audit of 
the financial statements section of our report.  
We are independent of the group and the parent company  
in accordance with the ethical requirements that are 
relevant to our audit of the financial statements in the UK, 
including the Financial Reporting Council’s (the ‘FRC’s’) 
Ethical Standard as applied to listed entities, and we have 
fulfilled our other ethical responsibilities in accordance 
with these requirements.  
We believe that the audit evidence we have obtained is 
sufficient and appropriate to provide a basis for our opinion. 
4. Conclusions Relating to Going Concern
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in 
the preparation of the financial statements is appropriate. 
Our evaluation of the directors’ assessment of the group’s and parent company’s ability to continue to adopt the going 
concern basis of accounting is discussed in section 5.3. 
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions 
that, individually or collectively, may cast significant doubt on the group's and parent company’s ability to continue as a 
going concern for a period of at least twelve months from when the financial statements are authorised for issue. 
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant 
sections of this report. 
Key audit matters
The key audit matters that we identified in the current year were: 
•	
Revenue cut-off 
•	
Goodwill valuation of UKE CGU  
•	
Going concern 
Within this report, key audit matters are identified as follows: 
  Newly identified
  Increased level of risk
  Similar level of risk
  Decreased level of risk
Materiality
The materiality that we used for the group financial statements was £1.0m 
which was determined by considering three key metrics: total assets, net 
assets and tangible fixed assets. 
Scoping
Our full scope audit procedures resulted in coverage of 100% (2020: 91%) of 
the group’s revenue and 100% (2020: 94%) of net assets. 
Significant changes  
in our approach
In previous year we have determined the materiality based on 0.85% of 
revenue. Given the impact of Covid-19 on the group this year, we reassessed 
the materiality benchmark by considering three key metrics: net assets, total 
assets and tangible fixed assets.  
Based on our risk assessment, we identified the UKE (“United Kingdom  
& Europe”) CGU (“Cash Generating Unit”) as the CGU with associated  
goodwill being at most risk of impairment due to its assumption of high  
short-term revenue growth and EBITDA. Therefore, in the current year our 
goodwill valuation key audit matter has been focused on those assumptions  
for the UKE CGU. 
3. Summary of Our Audit Approach
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Key audit matter description
The group generates revenue through the provision of event management and 
turnkey event services, and the leasing of equipment and temporary structures. 
The application of the revenue recognition standard IFRS 15 “Revenue from 
contract with customers” requires judgement to identify performance obligations 
under the existing contracts, even if this obligation is not explicitly stated, 
determine the transaction price under the contract and allocate this to each 
performance obligation. Judgement is involved in identifying the lease element 
of the contract and if revenue is appropriately recognised in accordance with 
IFRS 16 “Leases”. Judgement is also required to determine if revenue should be 
recognised over time or at a point in time depending on the terms of the contract 
entered into, and the underlying details of delivering the performance obligation. 
Refer to the significant accounting policies (Page 113) and Note 2 “Revenue” of 
the Consolidated Financial Statements (Page 119). 
How the scope of our audit 
responded to the key audit matter
The procedures performed to address the key audit matter were: 
•	
Obtained an understanding of the relevant controls around  
revenue recognition; 
•	
Inquired of management to obtain information about the projects that span 
the financial year end to evaluate whether revenue is recognised in the 
appropriate period; 
•	
Assessed the performance obligations identified by management with 
respect to a sample of the relevant sales contracts; 
•	
Tested a sample of revenue contracts by agreeing to source documentation  
to assess whether revenue around period-end and post period-end is 
properly recognised in accordance with group policy, relevant accounting 
standards and appropriately reflects both lease and non-lease elements of 
the contract; and 
•	
Tested a sample of deferred revenue and accrued income to assess whether 
the related transactions were appropriately recognised and in line with group 
policy, including the appropriate consideration under IFRS 15 and IFRS 16 
where a lease element can be identified on the contract. 
Key observations
Based on our procedures, we concluded that revenue recognised in the  
period is appropriate. 
Key audit matter description
Management has performed an impairment review to determine if any 
impairment of goodwill under IFRS is required in line with IAS 36 “Impairment 
of Assets”. We have focused our key audit matter on the UKE CGU as it has 
historically been underperforming and it is the CGU with goodwill at most risk  
of being impaired due to historical low headroom. 
The goodwill balance as at 31 March 2021 for the UKE CGU is £16.7m (2020: 
16.7m) out of a total of £30.9m goodwill across the group, so the UKE CGU 
represents 54% of the group’s goodwill. No impairment was recognised in the 
UKE CGU in the current year. 
There is a high level of judgement involved in determining the value in use 
(“VIU”) of the UKE CGU, which is a key determinant of assessing whether a CGU is 
impaired. The key judgements in the VIU calculation include: 
•	
The future cash flow forecasts, which incorporate assumptions on future 
revenue growth up to 2026, and increase in EBITDA margin; 
•	
The long-term growth rate; and
•	
The discount rate. 
Refer to the significant accounting policies (Page 114) and Note 9 “Goodwill” of 
the Consolidated Financial Statements (Page 128). 
How the scope of our audit 
responded to the key audit matter
Our audit procedures focused on challenging the inputs to the discounted  
cash flow model used to determine the VIU of the UKE CGU. The procedures 
performed were: 
•	
Obtained an understanding of the relevant controls surrounding the 
impairment assessment; 
•	
Involved our internal specialists to assess the appropriateness of the discount 
rate and long-term growth rate used in the model by comparing to market 
evidence; 
•	
Assessed the reasonableness of the key judgments around the cash flow 
projections made in the value in use calculation and compared to industry 
expectations and historical performance;   
•	
Tested management’s ability to accurately forecast future revenues, EBITDA 
and growth rates by comparing actual results to management’s historical 
forecasts; and 
•	
Performed a sensitivity analysis on the inputs into the value in use calculation 
to determine the circumstances that would lead to an impairment charge.
Key observations
Based on our procedures, we concluded that the valuation of goodwill is 
appropriate and no impairment is required. 
Independent Auditor’s Report
5.1. Revenue Cut-Off
5.2. Goodwill Valuation
5. Key Audit Matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the 
financial statements of the current period and include the most significant assessed risks of material misstatement 
(whether or not due to fraud) that we identified. These matters included those which had the greatest effect on: the 
overall audit strategy, the allocation of resources in the audit; and directing the efforts of the engagement team. 
These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion 
thereon, and we do not provide a separate opinion on these matters. 
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Key audit matter 
description
Covid-19 has had a significant impact on the performance of the group in the year. Revenue has 
declined significantly to £71.6m as at year end of 31 March 2021 (15month to 31 March 2020: 
£183.2m). As at 31 March 2021, the group has an external loan of £34.6m, drawn down from the 
£35.0m revolving credit facility (“RCF”) and an undrawn loan under the Coronavirus Large Business 
Interruption Loan Scheme (“CLBILS”) of £15.6m, both with HSBC. The RCFs and the CLBILS will be 
subject to review in October 2022 and October 2023, respectively. 
Our risk level of going concern has decreased from prior year as the group changed its operations 
in the current year in response to the almost total cessation of largescale events across the globe 
as a result of the pandemic and in the beginning of 2021 has recommenced activity linked to events. 
However, there remains an uncertainty identified in relation to going concern due to the potential 
impact of future waves of Covid-19 on the business. There are also uncertainties regarding the 
group’s ability to meet the covenants on its financing agreements beyond December 2021 and 
whether the group will be able to obtain an agreement from the group’s banker on the level of 
covenants. 
Management prepared forecasts for the period to June 2022 and considered their position beyond 
the forecasted period up to the signing date, to support their conclusion that the group is a going 
concern. As forecasts are forward looking there are a number of assumptions and judgements made 
in making these forecasts. These include: 
•	
Assumptions made around when lockdown conditions will be lifted and events will be able to 
take place and the impact on the scale of events which are held; 
•	
Future cash flow forecasts; and 
•	
Compliance with the covenants on the existing debt facilities;  
•	
Working capital cycle changes. 
Refer to the Note 1 “Going Concern” of the Consolidated Financial Statements (Page 112). 
How the scope 
of our audit 
responded to the 
key audit matter
Our evaluation of the directors’ assessment of the company’s ability to continue to adopt the going 
concern basis of accounting included: 
•	
Understanding of the relevant controls that are in place in order to allow management to 
determine the appropriateness of the going concern basis of accounting made,  
•	
Assessing management’s forecast and the appropriateness of the key assumptions made in the 
model; 
•	
Evaluating the mechanics of the base model to assess whether all formulas flow through the 
model as expected; 
•	
Assessing the appropriateness of the assumptions made in the base model and comparing to the 
most recent board approved budgets;  
•	
Challenging and understanding sensitivities that management have identified and their impact 
on the model, including assessment of whether any further sensitivities should be applied, the 
likelihood of them being achieved and whether they are within management’s control; 
•	
Having discussion with the group’s bankers around the ongoing availability of the group’s 
financing facilities; 
•	
Assessing share price movements and data reports to assess whether it provided supportive 
evidence in relation to management’s assumptions; and 
•	
Assessing the sufficiency of the disclosures in the financial statements. 
Key observations
Based on our procedures, we have concluded that the directors’ use of the going concern basis of 
accounting in the preparation of the financial statements is appropriate. 
Independent Auditor’s Report
5.3. Going Concern
Group financial statements
Parent company financial 
statements
Materiality
£1.0m (2020: £1.5m) 
£0.7m (2020: £0.8m) 
Basis for determining  
materiality
The materiality that we used for the group financial 
statements was determined considering total assets, net 
assets and tangible fixed assets. This materiality level 
equates to 0.8% of total assets, 2.3% of net assets and 
2.2% of tangible fixed assets.  This is a revised approach 
from the prior year, when materiality was determined 
based on 0.85% of group revenue. 
1% of net assets (2020: 1% of net 
assets) 
Rationale for the 
benchmark applied
As a result of Covid-19 and the significant impact it had on 
the group’s business we consider the use of assets-based 
metrics to be appropriate recognising the asset rich nature 
of the group’s balance sheet and reflecting the additional 
focus of users of the financial statements on the balance 
sheet during periods of increased economic uncertainty.
The parent company is a holding 
company, which does not trade. 
It has therefore been considered 
that a materiality determined on 
net assets is the most appropriate 
basis for a holding entity. 
6. Our Application of Materiality
6.1. Materiality 
We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the 
economic decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality both in 
planning the scope of our audit work and in evaluating the results of our work. 
Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:  
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Independent Auditor’s Report
6.3. Error Reporting Threshold
We agreed with the Audit Committee that we would 
report to the Committee all audit differences in excess 
of £50,000 (2020: £75,000), as well as differences below 
that threshold that, in our view, warranted reporting on 
qualitative grounds. We also report to the Audit Committee 
on disclosure matters that we identified when assessing 
the overall presentation of the financial statements. 
7. An Overview of the Scope of Our Audit
7.1. Identification and Scoping of Components
Our group audit was scoped by obtaining an understanding 
of the group and its environment, including groupwide 
controls, and assessing the risks of material misstatement 
at the group level.  
The component materiality levels are determined based on 
the component’s contribution to both group revenue and 
group total assets. We have capped component materiality 
levels at £0.6m (2020: £0.9m), giving a range of £0.1m to 
£0.6m (2020: £0.2m to £0.9m). The components scoped for 
a full audit are located in the following areas: 
•	
United Kingdom & Europe (UKE)  
•	
United States of America (US) 
•	
Middle East (ME) 
Our full scope audit has resulted in 100% (2020: 91%) of 
the group’s revenue, 96% of total assets (2020:94%). 
At the group level we also tested the consolidation  
process and carried out analytical procedures to confirm 
our conclusion that there were no significant risks of 
material misstatement on the aggregated financial 
information of the remaining components not subject to 
full scope audit procedures.
7.2. Working with Other Auditors
The work on the US and Middle East components was 
performed by the component auditors based in each 
location under the direction and supervision of the group 
engagement partner and the UKE component has been 
audited by the group team. The emergence of Covid-19 
prevented visits being made to the component auditors,  
in order to review their files. Instead remote file reviews 
were performed. In the course of the audit we held 
frequent calls to discuss and challenge the audit approach 
adopted, and discuss areas of importance in line with 
our instructions. In addition, we reviewed their detailed 
clearance memos, covering the procedures performed  
and results of these procedures.   
8. Other Information
The other information comprises the information included 
in the annual report, other than the financial statements 
and our auditor’s report thereon. The directors are 
responsible for the other information contained within the 
annual report. 
Our opinion on the financial statements does not cover 
the other information and, except to the extent otherwise 
explicitly stated in our report, we do not express any form 
of assurance conclusion thereon. 
Our responsibility is to read the other information and, 
in doing so, consider whether the other information is 
materially inconsistent with the financial statements or 
our knowledge obtained in the course of our audit, or 
otherwise appears to be materially misstated. 
If we identify such material inconsistencies or apparent 
material misstatements, we are required to determine 
whether this gives rise to a material misstatement in the 
financial statements themselves. If, based on the work 
we have performed, we conclude that there is a material 
misstatement of this other information, we are required to 
report that fact. 
We have nothing to report in this regard. 
9. Responsibilities of Directors
As explained more fully in the directors’ responsibilities 
statement, the directors are responsible for the 
preparation of the financial statements and for being 
satisfied that they give a true and fair view, and for such 
internal control as the directors determine is necessary to 
enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error. 
In preparing the financial statements, the directors are 
responsible for assessing the group’s and the parent 
company’s ability to continue as a going concern, 
disclosing as applicable, matters related to going concern 
and using the going concern basis of accounting unless 
the directors either intend to liquidate the group or the 
parent company or to cease operations, or have no realistic 
alternative but to do so. 
10. Auditor’s Responsibilities for the Audit of 
the Financial Statements
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, 
and to issue an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance, but 
is not a guarantee that an audit conducted in accordance 
with ISAs (UK) will always detect a material misstatement 
when it exists. Misstatements can arise from fraud or 
error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence 
the economic decisions of users taken on the basis of these 
financial statements. 
A further description of our responsibilities for the audit of 
the financial statements is located on the FRC’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description 
forms part of our auditor’s report. 
11. Extent to which the Audit was Considered 
Capable of Detecting Irregularities, 
Including Fraud
Irregularities, including fraud, are instances of non-
compliance with laws and regulations. We design 
procedures in line with our responsibilities, outlined 
above, to detect material misstatements in respect of 
irregularities, including fraud. The extent to which our 
procedures are capable of detecting irregularities, 
including fraud is detailed below.   
11.1. Identifying and Assessing Potential Risks 
Related to Irregularities
In identifying and assessing risks of material  
misstatement in respect of irregularities, including  
fraud and noncompliance with laws and regulations,  
we considered the following: 
•	
the nature of the industry and sector, control 
environment and business performance including 
the design of the group’s remuneration policies, key 
drivers for directors’ remuneration, bonus levels and 
performance targets; 
•	
results of our enquiries of management and the 
audit committee about their own identification and 
assessment of the risks of irregularities;  
Group financial statements
Parent company financial statements
Materiality
70% (2020: 70%) of group materiality 
70% (2020: 70%) of parent company 
materiality  
Basis and rationale 
for determining 
performance 
materiality
In determining performance materiality, we considered factors including: 
•	
our assessment of the group’s overall control environment; and 
•	
the low number of corrected and uncorrected misstatements in the previous audit. 
6.2. Performance Materiality
We set performance materiality at a level lower than materiality to reduce the probability that, in aggregate, uncorrected 
and undetected misstatements exceed the materiality for the financial statements as a whole.  
99
Annual Report & Accounts FY21
Arena Events Group plc
98

•	
any matters we identified having obtained and reviewed 
the group’s documentation of their policies and 
procedures relating to: 
	–
identifying, evaluating and complying with laws and 
regulations and whether they were aware of any 
instances of non-compliance; 
	–
detecting and responding to the risks of fraud 
and whether they have knowledge of any actual, 
suspected or alleged fraud; 
	–
the internal controls established to mitigate risks of 
fraud or non-compliance with laws and regulations; 
•	
the matters discussed among the audit engagement 
team including significant component audit teams 
and relevant internal specialists, including tax and 
valuation specialists regarding how and where fraud 
might occur in the financial statements and any 
potential indicators of fraud.
As a result of these procedures, we considered the 
opportunities and incentives that may exist within the 
organisation for fraud and identified the greatest potential 
for fraud in the following areas: revenue cut-off, goodwill 
valuation and going concern. In common with all audits 
under ISAs (UK), we are also required to perform specific 
procedures to respond to the risk of management override. 
We also obtained an understanding of the legal and 
regulatory frameworks that the group operates in, focusing 
on provisions of those laws and regulations that had a 
direct effect on the determination of material amounts and 
disclosures in the financial statements. The key laws and 
regulations we considered in this context included the UK 
Companies Act and relevant tax legislation. 
In addition, we considered provisions of other laws 
and regulations that do not have a direct effect on the 
financial statements but compliance with which may be 
fundamental to the group’s ability to operate or to avoid a 
material penalty.  
11.2. Audit Response to Risks Identified
As a result of performing the above, we identified revenue 
cut off, goodwill valuation and going concern as key audit 
matters related to the potential risk of fraud. The key 
audit matters section of our report explains the matters in 
more detail and also describes the specific procedures we 
performed in response to those key audit matters.  
In addition to the above, our procedures to respond to risks 
identified included the following: 
•	
reviewing the financial statement disclosures and 
testing to supporting documentation to assess 
compliance with provisions of relevant laws and 
regulations described as having a direct effect on the 
financial statements; 
•	
enquiring of management, the audit committee and 
external legal counsel concerning actual and potential 
litigation and claims; 
•	
performing analytical procedures to identify any 
unusual or unexpected relationships that may indicate 
risks of material misstatement due to fraud; 
•	
reading minutes of meetings of those charged with 
governance, reviewing internal audit reports and 
reviewing correspondence with HMRC; and 
•	
in addressing the risk of fraud through management 
override of controls, testing the appropriateness of 
journal entries and other adjustments; assessing 
whether the judgements made in making accounting 
estimates are indicative of a potential bias; and 
evaluating the business rationale of any significant 
transactions that are unusual or outside the normal 
course of business. 
We also communicated relevant identified laws and 
regulations and potential fraud risks to all engagement 
team members including internal specialists and 
significant component audit teams, and remained alert to 
any indications of fraud or non-compliance with laws and 
regulations throughout the audit. 
Report on Other Legal and  
Regulatory Requirements
12. Opinions on other Matters Prescribed by 
the Companies Act 2006
In our opinion, based on the work undertaken in the course 
of the audit:
•	
the information given in the strategic report and the 
directors’ report for the financial year for which the 
financial statements are prepared is consistent with the 
financial statements; and 
•	
the strategic report and the directors’ report  
have been prepared in accordance with applicable  
legal requirements. 
In the light of the knowledge and understanding of the 
group and the parent company and their environment 
obtained in the course of the audit, we have not identified 
any material misstatements in the strategic report or the 
directors’ report.
13. Matters on which we are Required  
to Report by Exception
13.1. Adequacy of Explanations Received  
and Accounting Records
Under the Companies Act 2006 we are required to report to 
you if, in our opinion: 
•	
we have not received all the information and 
explanations we require for our audit; or 
•	
adequate accounting records have not been kept by the 
parent company, or returns adequate for our audit have 
not been received from branches not visited by us; or 
•	
the parent company financial statements are not in 
agreement with the accounting records and returns. 
We have nothing to report in respect of these matters.
13.2. Directors’ Remuneration
Under the Companies Act 2006 we are also required to 
report if in our opinion certain disclosures of directors’ 
remuneration have not been made.
We have nothing to report in respect of this matter.
14. Use of our Report
This report is made solely to the company’s members, 
as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken 
so that we might state to the company’s members 
those matters we are required to state to them in an 
auditor’s report and for no other purpose. To the fullest 
extent permitted by law, we do not accept or assume 
responsibility to anyone other than the company and the 
company’s members as a body, for our audit work, for this 
report, or for the opinions we have formed. 
Jonathan Dodworth
Senior statutory auditor
For and on behalf of Deloitte LLP 
Statutory Auditor 
London, UK
6 July 2021
Independent Auditor’s Report
101
Annual Report & Accounts FY21
Arena Events Group plc
100

Note
Year ended 
31 March 2021
15 months to 
31 March 2020 
£m
£m
REVENUE
2
71.6
183.2
Cost of sales
3, 4
(44.6)
(127.8)
GROSS PROFIT
27.0
55.4 
Administrative expenses
3, 4
(36.8)
(75.0)
OPERATING LOSS
(9.8)
(19.6)
Analysed as: 
Adjusted EBITDA 
5.7
13.2
Depreciation property,  
plant and equipment
4
(7.8)
(9.5)
Depreciation right of use assets
4
(4.7)
(4.7)
Exceptional expenses
4
(2.7)
(17.5)
Acquisition costs
4
(0.1)
-
Share option costs
24
0.4
(0.3)
Intangible amortisation
4,10
(0.6)
(0.8)
(9.8)
(19.6)
Finance costs
7
(3.0)
(3.4)
LOSS BEFORE TAXATION
(12.8)
(23.0)
Tax on loss on ordinary activities
8
0.1
0.1
LOSS AFTER TAXATION
(12.7)
(22.9)
LOSS PER SHARE
Basic pence per share
6
(5.2)
(15.0)
Diluted pence per share
(5.2)
(15.0)
Year ended 
31 March 2021
15 months to 
31 March 2020 
£m
£m
LOSS FOR THE YEAR/PERIOD
(12.7)
(22.9)
ITEMS THAT MAY BE RECLASSIFIED 
SUBSEQUENTLY TO PROFIT OR LOSS
Exchange differences on translation 
of foreign subsidiaries
(1.5)
(1.3)
OTHER COMPREHENSIVE LOSS FOR 
THE YEAR/PERIOD 
(1.5)
(1.3)
TOTAL COMPREHENSIVE LOSS FOR 
THE FINANCIAL YEAR/PERIOD 
(14.2)
(24.2)
(14.2)
(24.2)
Consolidated Statement  
of Comprehensive Income
for the Year Ended 31 March 2021
Consolidated  
Income Statement
for the Year Ended 31 March 2021
103
Annual Report & Accounts FY21
Arena Events Group plc
102

Group
Note
31 March 2021 
31 March 2020 
£m
£m
NON-CURRENT ASSETS
Goodwill and other intangibles 
9, 10
37.8
39.4
Property, plant and equipment 
11
45.0
48.3
Right-of-use assets
17
18.5
23.6
Trade and other receivables due after one year
14
0.7
0.9
102.0
112.2
CURRENT ASSETS
Inventories
13
2.3
7.8
Trade and other receivables
14
8.2
31.9
Cash and cash equivalents
18.4
5.8
28.9
45.5
CURRENT LIABILITIES
Trade and other payables
16
(16.0)
(24.8)
Bank overdraft
(0.4)
(0.3)
Borrowings
19
(4.5)
(4.4)
Lease liabilities
17
(3.3)
(4.1)
Accruals
(8.7)
(13.9)
Deferred revenue
(3.2)
(9.0)
Deferred consideration
(0.1)
(0.9)
(36.2)
(57.4)
NET CURRENT LIABILITIES
(7.3)
(11.9)
TOTAL ASSETS LESS CURRENT LIABILITIES
94.7
100.3
NON-CURRENT LIABILITIES
Borrowings
19
(34.0)
(34.4)
Lease liabilities
17
(15.6)
(16.7)
Other creditors
-
(1.4)
Deferred tax liabilities
18
(0.8)
(1.3)
(50.4)
(53.8)
NET ASSETS
44.3
46.5
Group
Note
31 March 2021 
31 March 2020 
£m
£m
EQUITY
Share capital
21
2.7
1.5
Share premium account
22
89.7
78.5
Merger reserve
23
10.9
10.9
Share option reserve
24
0.2
0.6
Retranslation reserve
(3.8)
(2.3)
Retained loss
(55.4)
(42.7)
TOTAL EQUITY
44.3
46.5
S Trowbridge
Director
Signed on behalf of the Board of Directors 
The financial statements of Arena Events Group plc, (company registration number 10799086), were approved by the 
Board of Directors and authorised for issue on 6 July 2021. 
Consolidated  
Balance Sheet
as at 31 March 2021
105
Annual Report & Accounts FY21
Arena Events Group plc
104

Company
Note
31 March 2021 
31 March 2020 
£m
£m
NON-CURRENT ASSETS
Investments
12
1.0
1.0
Trade and other receivables due after one year 
14
11.5 
11.2
12.5 
12.2
CURRENT ASSETS
Trade and other receivables
14
84.1 
83.0
Cash and cash equivalents
10.9 
1.2
95.0 
84.2
CURRENT LIABILITIES
Trade and other payables
16
(2.3) 
(3.1)
Borrowings
19
(2.4) 
(2.1)
Accruals
(0.5) 
(0.3)
(5.2) 
(5.5)
NET CURRENT ASSETS
89.8 
78.7
TOTAL ASSETS LESS CURRENT LIABILITIES
102.3 
90.9
NON-CURRENT LIABILITIES
Borrowings
19
(23.8) 
(23.2)
Intercompany loan
19
(4.5) 
(4.9)
NET ASSETS
74.0 
62.8
EQUITY
Share capital
21
2.7 
1.5
Share premium account
22
89.7 
78.5
Merger reserve
23
1.1 
1.1
Share option reserve
24
0.2 
0.6
Retained loss
(19.7) 
(18.9)
TOTAL EQUITY
74.0 
62.8
S Trowbridge
Director
Signed on behalf of the Board of Directors 
As permitted by Section 408 of the Companies Act 2006, the parent company’s income statement has not been 
presented in these financial statements. The parent company’s result for the financial year was a loss of £0.8m  
(2020: loss of £21.8m). The financial statements of Arena Events Group plc, (company registration number 10799086),  
were approved by the Board of Directors and authorised for issue on 6 July 2021.
Group
Share 
capital
Share 
premium
Merger 
reserve
Share 
option 
reserve
Retranslation 
reserve
Retained 
loss
Total 
equity
£m
£m
£m
£m
£m
£m
£m
Balance at 31 December 2018 
1.5 
78.2 
10.9 
0.3 
(1.0) 
(17.9) 
72.0 
Loss for the period
-
-
-
-
-
(22.9) 
(22.9) 
OTHER COMPREHENSIVE LOSS
Translation of foreign 
Subsidiaries 
-
-
-
-
(1.3) 
-
(1.3) 
Total comprehensive loss  
for the 15 months to  
31 March 2020 
-
-
-
-
(1.3)
(22.9) 
(24.2)
TRANSACTIONS WITH OWNERS
Dividends paid
-
-
-
-
-
(1.9) 
(1.9) 
Issue of share capital
-
0.3 
-
-
-
-
0.3 
Share option reserve
-
-
-
0.3 
-
-
0.3 
Total transactions with 
Owners
-
0.3
-
0.3
-
(1.9)
(1.3) 
Balance at 31 March 2020
1.5
78.5 
10.9 
0.6 
(2.3) 
(42.7) 
46.5 
Loss for the year
-
-
-
-
-
(12.7)
(12.7)
OTHER COMPREHENSIVE LOSS
Translation of foreign 
Subsidiaries
-
-
-
-
(1.5)
-
(1.5)
Total comprehensive loss  
for the year ended  
31 March 2021
-
-
-
-
(1.5)
(12.7)
(14.2)
TRANSACTIONS WITH OWNERS
Issue of share capital
1.2 
11.2 
-
-
-
-
12.4 
Share option reserve
-
-
-
(0.4) 
-
-
(0.4) 
Total transactions  
with Owners
1.2 
11.2 
-
(0.4) 
-
-
12.0 
Balance at 31 March 2021
 2.7 
89.7 
10.9
0.2 
(3.8)
(55.4)
44.3
Consolidated Statement  
of Changes in Equity
for the Year Ended 31 March 2021
Company 
Balance Sheet
as at 31 March 2021
107
Annual Report & Accounts FY21
Arena Events Group plc
106

Company
Share 
capital
Share 
premium
Merger 
reserve
Share 
option 
reserve
Retained 
loss
Total 
equity
£m
£m
£m
£m
£m
£m
Balance at 31 December 2018 
1.5 
78.2 
1.1
0.3
4.8 
85.9 
Loss for the period
-
-
-
-
(21.8) 
(21.8) 
Total comprehensive  
loss for 15 months to  
31 March 2020 
-
-
-
-
(21.8) 
(21.8) 
TRANSACTIONS WITH OWNERS
Dividends paid
-
-
-
-
(1.9) 
(1.9) 
Issue of share capital
-
0.3 
-
-
-
0.3 
Share option reserve
-
-
-
0.3 
-
0.3 
Total transactions  
with owners
-
0.3 
-
0.3 
(1.9) 
 (1.3) 
Balance at 31 March 2020
1.5 
78.2
1.1
0.6 
(18.9) 
62.8 
Loss for the year 
-
-
-
-
(0.8) 
(0.8) 
Total comprehensive  
loss for the year ended  
31 March 2021
-
-
-
-
(0.8) 
(0.8) 
TRANSACTIONS WITH OWNERS
Issue of share capital
1.2 
11.2 
-
-
-
12.4 
Share option reserve
-
-
-
(0.4) 
-
(0.4) 
Total transactions  
with owners
1.2 
11.2 
-
(0.4) 
-
 12.0 
Balance at 31 March 2021
2.7 
89.7 
1.1
0.2 
(19.7) 
74.0 
Note
Year ended 
31 March 2021 
15 months to 
31 March 2020
£m
£m
NET CASH FROM OPERATING ACTIVITIES
29
10.1
10.6
CASH FLOW FROM INVESTING ACTIVITIES
Proceeds on disposal of property, plant and equipment
1.4 
0.4
Purchases of property, plant and equipment
(5.2) 
(15.5)
NET CASH USED IN INVESTING ACTIVITIES
(3.8) 
(15.1)
CASH FLOW FROM FINANCING ACTIVITIES
Increase in borrowings
0.5
10.8
Repayment of borrowings
(0.2)
(0.5)
Lease payments
(5.4)
(5.1)
Proceeds on issue of shares net of costs
12.4 
0.3
Proceeds on issue of shareholder loan notes
-
2.0
Payment of loan note interest
0.1 
-
Deferred consideration paid
(0.8) 
(2.7)
Dividend paid
33
- 
(1.9)
NET CASH GENERATED FROM FINANCING ACTIVITIES
6.6
2.9
NET INCREASE/(DECREASE) IN CASH AND CASH EQUIVALENTS 
12.9 
(1.6)
CASH AND CASH EQUIVALENTS AT THE BEGINNING OF YEAR
5.8 
7.5
Effect of foreign exchange rate changes
(0.3) 
(0.1)
CASH AND CASH EQUIVALENTS AT END OF YEAR
18.4 
5.8
Consolidated Statement  
of Cash Flows
for the Year Ended 31 March 2021
Company Statement  
of Changes in Equity
for the Year Ended 31 March 2021
109
Annual Report & Accounts FY21
Arena Events Group plc
108

1. Principal Accounting Policies
Basis of Preparation
The principal accounting policies of the Company are set 
out below. The accounting policies have all been applied 
consistently in the consolidated financial statements in  
the current year. 
The financial statements presented cover the year  
ended 31 March 2021 and the fifteen-month period  
ended 31 March 2020. 
Arena Events Group plc (the Company) is a public company 
limited by shares incorporated in the United Kingdom 
under the Companies Act 2006 and is registered in England 
and Wales. The consolidated financial statements of Arena 
Events Group plc are available from the registered office at 
4 Deer Park Road, London SW19 3GY. 
The principal activities of the Company and its subsidiaries 
(the Group) and the nature of the Group’s operations are 
set out in the strategic report. 
These financial statements are presented in pounds 
sterling because that is the currency of the primary 
economic environment in which the Group operates. 
Foreign operations are included in accordance with the 
policies set out in Note 1. 
The financial statements have been prepared for  
Arena Events Group plc and its subsidiaries (referred to  
as “the Group”). 
The financial reporting framework that has been  
applied in preparation of the financial statements is 
applicable law and international accounting standards in 
conformity with the requirements of the Companies Act 
2006. The financial statements have been prepared using 
the historical cost convention except that as disclosed in 
the accounting policies. 
The preparation of the financial statements requires 
estimates and assumptions that affect the reported 
amounts of revenues, expenses, assets and liabilities, 
and the disclosure of contingent liabilities at the date of 
the financial statements. If, in the future, such estimates 
and assumptions which are based on management’s best 
judgement at the date of the financial statements, deviate 
from the actual circumstances, the original estimates and 
assumptions will be modified as appropriate in the year in 
which the circumstances change.
Basis of Consolidation
The consolidated financial statements include the results 
of the Company and all its subsidiary undertakings made 
up to the same accounting date. All intra-Group balances, 
transactions, income and expenses are eliminated in full 
on consolidation. The results of subsidiary undertakings 
acquired or disposed of during the year are included or 
excluded from the consolidated income statement from the 
effective date of acquisition or disposal. 
Going Concern
In considering going concern and the viability of the 
Group, the Directors have reviewed the cash requirements 
of the Group reflecting the impact of COVID-19 and the 
expectation that the global events market will continue its 
recovery through 2021.
Through 2020 and early 2021, the Group has taken actions 
in order to enhance liquidity including increasing available 
debt facilities and reducing costs. The Board also notes the 
recent successful equity raising and the significant cash 
balance now within the Group. 
In May 2021 the Group agreed the tests for covenants in 
June and September 2021 and beyond have not currently 
been set by the bank and so the Group is dependent on 
meeting those covenants once set.  However, dialogue 
with our bank is regular and the Board is confident that 
the covenants will be set at a level which the Group is 
likely to meet. The viability assessment also assumes the 
refinancing of the Group's Term A Loan prior to its expiry in 
October 2022 and any amounts outstanding on the Group’s 
Term B (CLBILS) Loan prior to its expiry in October 2023.
Notes to the Financial 
Statements 
for the Year Ended 31 March 2021
Note
Year ended 
31 March 2021
15 months to 
31 March 2020
£m
£m
NET CASH USED IN OPERATING ACTIVITIES
32
(1.9)
(0.1)
CASH FLOW FROM INVESTING ACTIVITIES
Lending to subsidiaries
(1.3) 
(8.5)
NET CASH USED IN INVESTING ACTIVITIES
(1.3) 
(8.5)
CASH FLOW FROM FINANCING ACTIVITIES
Increase in borrowings
0.5
9.4
Proceeds on issue of shares
12.4 
0.3
Proceeds on issue of shareholder loan notes
-
2.0
Dividend paid
33
-
(1.9)
NET CASH GENERATED FROM FINANCING ACTIVITIES
12.9
9.8
NET INCREASE IN CASH AND CASH EQUIVALENTS
9.7 
1.2
CASH AND CASH EQUIVALENTS AT THE BEGINNING OF YEAR
1.2 
-
CASH AND CASH EQUIVALENTS AT END OF YEAR
10.9 
1.2
Company Statement  
of Cash Flows
for the Year Ended 31 March 2021
111
Annual Report & Accounts FY21
Arena Events Group plc
110

The Group has prepared three views of future performance 
— a low; a mid; and an upside case. Each of these is built 
on bottom-up forecasts for the FY22 period. In light of the 
COVID-19 pandemic and the impact on the Group’s visibility 
of trading in subsequent years, the Directors have used 
high-level assumptions for these periods based around the 
pace of recovery relative to 2019 levels of activity adjusted 
for a differing list of major global events.
The Group’s mid-case scenario is modelled on the 
assumption that the UK and US markets begin to return 
to normal from July 2021, with the Middle East & Asia 
markets lagging by three months, and that there are no 
further significant lockdowns. The mid-case also forms 
the basis for all goodwill impairment reviews and work 
to support the going concern review, with the low and 
upside cases representing downside and high sensitivities 
respectively. Trading for the Group in the first two months 
of FY22 has been ahead of the mid-case scenario.
The Board has reviewed management’s “low case” 
scenario and which assumes further COVID-19 related 
disruption to events and a 40% reduction in EBITDA 
from the mid-case. Management have also run further 
aggressive downside revenue sensitivities taking the 
outturn for both revenue and profit significantly below that 
of FY21. All of these scenarios show that the Group still has 
sufficient liquidity for the reasonably foreseeable future, 
with opportunities to reduce capex and operating costs 
helping preserve cash balances. 
As outlined above the Group has retained a positive 
dialogue with its main lending bank throughout the 
pandemic and the Directors have no reason to believe that 
continuing support and appropriate future covenant tests 
under the various scenarios will not be forthcoming. 
Based on the assessment outlined above which has been 
considered and reviewed by the Board, the Board has 
a reasonable expectation that the Group has access to 
sufficient liquidity for the foreseeable future. While the 
Group is in a net current liabilities position much of the 
current liability balance is deferred income, which will not 
require a cash repayment.  Therefore, the Directors have 
a reasonable expectation that the Group has adequate 
resources to meet liabilities as they fall due and continue 
in operational existence for the foreseeable future and 
therefore have determined that the financial statements 
for the year ended 31 March 2021 should be prepared on a 
going concern basis.
Application of New & Revised Standards
New and amended IFRS standards that are effective 
for the current year
Amendment to  
IFRS 16
COVID-19 Related Rent 
Concessions
New and amended IFRS standards that are in issue but 
are not effective yet.
At the date of authorisation of these financial statements, The 
Group has not applied the following new and revised IFRS 
Standards that have been issued but are not yet effective:
IFRS17
Insurance Contracts
IFRS 10 and IAS 28 
(amendments)
Sale of Contribution of Assets 
bewteen Investor and its 
Associate or Joint Venture
Amendments to 
IAS 1
Classification of Liabilities as 
Current or Non-current
Amendments to 
IFRS 3
Reference to the Conceptual 
Framework
Amendments to  
IAS 16
Property, Plant and Equipment - 
Proceeds before Intended Use
Amendments to  
IAS 37
Onerous Contracts — Cost of 
Fulfilling a Contract
Annual 
Improvements to 
IFRS Standards 2018 
— 2020 Cycle
Financial Reporting Standards, 
IFRS 9 Financial Instruments, 
IFRS 16 Leases and IAS 41 
Agriculture 
The Directors do not expect that the adoption of the 
Standards listed will have a material impact on the 
financial statements of the Group in future years. 
Revenue Recognition
The Group recognises revenue from the following  
major sources: 
1.	 Hire revenue from the supply of temporary seating, 
structures, interiors and other related products 
2.	 Sales revenue from the design and/or sale of made  
to order seating and structures
Hire Revenue 
Hire revenue is split into two elements: 
1.	 Services 
2.	 Rental 
Services revenue is recognised in line with IFRS 15, based 
on when obligations have been met and is calculated based 
on an estimate of cost plus a margin.
Rental revenue is recognised in line with IFRS 16, based 
over time from the point at which the customer has use 
of the asset. Where there is no specific rental revenue 
detailed in the contract an implied amount is calculated 
along with an estimated margin.
Sales Revenue 
Revenue and profit is recognised on handover at which 
point control is transferred to the customer.
Impact of COVID-19 
The global outbreak of COVID-19 led to many events being 
either cancelled or postponed. Where the Group was 
contracted to provide temporary seating, structures and 
interiors (Rental Hire), it has taken the follow approach to 
revenue recognition on such events: 
•	
When an event was confirmed as cancelled the Group 
recognised revenue on the basis that all contractual 
obligations had been completed to the point of 
cancellation, unless otherwise specified within the 
original contract. The amount of revenue recognised 
was based on cash collected at the date of cancellation 
plus any further amounts agreed with the customer  
as recoverable
•	
When an event was postponed and the contract 
extended the Group recognised revenue based  
on work completed at the time of postponement.  
The residual contract value will be recognised in  
line with IFRS 15 and IFRS 16 on recommencement  
of the contract
UK Government Grants and Support
During the year the UK Division of the Group complied 
with the requirements and specified conditions of the 
Coronavirus Job Retention Scheme (CJRS). The CJRS grant 
related to staff who had been furloughed due to COVID-19. 
Initially the Chancellor announced that the scheme 
would run until October 2020 but this was subsequently 
extended to the end of September 2021. From October 
2020 – Jul 2021 employers are able to claim 80% of a 
furloughed employee’s wages/salaries up to a maximum 
of £2,500 plus associated employer’s costs (eg employer’s 
national insurance contributions). From October Jul 
2021 employers are able to claim 70% of a furloughed 
employee’s wages/salaries up to a maximum of £2,188 
plus associated employer’s costs (eg employer’s national 
insurance contributions). This grant is paid to the employer 
by HMRC. The total amount received in the year from 
HMRC was £3.4m (FY20: nil). Amounts received have been 
offset against payroll related expenses in the year. The UK 
Division also agreed extended terms for repayment of VAT 
and PAYE liabilities under HMRC’s ‘Time to Pay’scheme. At 
the year end the liabilities outstanding were VAT £0.3m and 
PAYE £0.9m.
Notes to the Financial Statements
113
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Arena Events Group plc
112

Foreign Currency Translation
During the year foreign currency transactions are 
translated using the exchange rate in operation on the date 
on which the transaction occurred. Any exchange gain or 
loss occurring as a result of a business transaction being 
settled at an exchange rate that differs from that used 
when the transaction was originally recorded is credited or 
charged to the income statement account. 
On consolidation, foreign entities balance sheets are 
recorded using the closing rate method with income 
statements recorded at average rate. 
The functional currency for the Group’s financial 
statements is GBP.
Goodwill
Goodwill is measured in line with IFRS 3 Business 
Combinations, being the excess of the sum of consideration 
transferred over the amounts of the acquired net assets. 
Goodwill is not amortised but is reviewed for impairment 
on an annual basis. For the purpose of impairment testing, 
goodwill is allocated to each of the Group’s cash-generating 
units. If the recoverable amount of the cash-generating unit 
is less than the carrying amount of the unit, the impairment 
is allocated first to reduce the carrying amount of any 
goodwill allocated to the unit and then to the other assets 
of the unit pro-rata on the basis of the carrying amount of 
each asset in the unit. Any impairment loss recognised for 
goodwill is not reversed in a subsequent year. 
On disposal of a cash-generating unit, the attributable 
amount of goodwill is included in the determination of the 
profit and loss on disposal.
Customer Relationship Costs
Customer relationship costs are an estimated value 
attributed to key current customers acquired. 
The intangible assets arising are being amortised on a 
straight line basis over five to eight years from the date the 
new business assets went into service. This is based on the 
expected beneficial life of the key customers. The Directors 
consider this represents the useful economic benefit of the 
key customers acquired. 
Development Costs
Development costs are calculated as those costs incurred 
to develop a new product to add to the businesses offering. 
The intangible asset arising on development is being 
amortised on a straight line basis over fifteen years from 
the date the new product went into service. The Directors 
consider fifteen years to represent the useful economic 
benefit of the product. 
Licence Costs 
Licence costs are those costs incurred on overseas 
properties in the MEA region. 
The intangible asset arising on licences is being amortised 
on a straight line basis over eighteen years from the date 
of the new licence in line with the term of the licence. The 
Directors consider the term of the licence to represent the 
useful economic benefit of the licence. 
Property, Plant & Equipment 
Property, plant and equipment, which include assets 
acquired for hire, are capitalised at their purchase cost, 
together with any incidental costs of acquisition. 
Depreciation is provided by the company to write off the 
cost less the estimated residual value of property, plant 
and equipment on a straight line basis over their estimated 
useful economic lives as follows:
Hire equipment (metal)
Between 15 and 25 years
Hire equipment  
(non-metal)
Between 3 and 10 years
Plant and equipment
Between 2 and 7 years 
Motor vehicles
Between 3 and 5 years
Fixtures and fittings
Between 3 and 6 years
Buildings and leasehold 
improvements
In line with the remaining 
term of the lease
Notes to the Financial Statements
Investments
Investments in subsidiary undertakings are stated at 
purchase cost of acquisition (including any incidental cost 
of acquisition). 
Where, in the opinion of the Directors, there has been an 
impairment of the investments, appropriate provisions are 
made and charged to the income statement.
Inventories
Raw materials are stated at the lower of cost and net 
realisable value. Raw material cost is determined on a first 
in first out basis. Provision is made where necessary for 
obsolete, slow moving and defective stocks. 
Work in progress has been valued at the lower of cost and 
net realisable value and includes costs incurred on long 
term contracts. Costs include direct materials and direct 
labour only. Provided that the outcome of any material 
long-term contracts ongoing at the year-end can be 
assessed with reasonable certainty, attributable profit 
earned to date is recognised in the income statement and 
work in progress is stated net of amounts transferred to 
cost of sales, net of payments received on account. 
Exceptional Items 
During the year the Group reviews costs that are deemed to 
be one-off and non-recurring in nature. In order to provide 
an indication of the Group’s underlying business these 
items are classed as exceptional and presented separately 
on the face of the income statement and detailed in Note 4.
Leases 
The Group applies the definition of a lease and related 
guidance set out in IFRS 16 to all contracts entered into or 
changed on or after 1 January 2019. The Group assessed 
whether a contract is, or contains, a lease based on 
whether the contract conveys the right to control the use 
of an identified asset for a period of time in exchange 
for consideration and where applicable has applied 
exemptions in relation to short-term leases (< 12 mths) 
and low-value items (<$5,000). 
For short-term leases (lease term of twelve months or 
less) and leases of low-value assets, the Group has opted 
to recognise a lease expense on a straight-line basis as 
permitted by IFRS 16. 
The lease liability is initially measured at the present 
value of the lease payments that are not paid at the 
commencement date, discounted by using the rate implicit 
in the lease. If this rate cannot be readily determined, the 
Group uses its incremental borrowing rate. 
Rates were calculated on a regional basis to be in line with 
CGUs but also to reflect access to bank borrowing at a 
Regional level. The IBR was based on asset class, type of 
lease, and length of term to provide a representative rate. 
IBRs applied were UKE 2.8%, MEA 3.8% and US 4.3%.
Under IFRS 16, right-of-use assets are tested for 
impairment in accordance with IAS 36. 
Right-of-Use-Assets 
The right-of-use assets comprise the initial measurement 
of the corresponding lease liability, lease payments 
made at or before the commencement day, less any lease 
incentives received and any initial direct costs. They 
are subsequently measured at cost less accumulated 
depreciation and impairment losses. 
Right-of-use assets are depreciated over the shorter 
period of lease term and useful life of the underlying 
asset. If a lease transfers ownership of the underlying 
asset or the cost of the right-of-use asset reflects that 
the Group expects to exercise a purchase option, the 
related right-of-use asset is depreciated over the useful 
life of the underlying asset. The depreciation starts at the 
commencement date of the lease.
115
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Arena Events Group plc
114

Related party disclosures 
Balances and transactions between the Company 
and its subsidiaries, which are related parties, have 
been eliminated on consolidation. Where applicable 
transactions between the Group, its Directors, senior 
management and associates are disclosed. 
Brexit
The main impact on the Group following the UK leaving the 
EU have been on staffing and duty on temporary goods. 
As expected, this has been limited to the UK division. 
Management believes the following to be the main effects 
upon the Group results: 
•	
Staffing: whilst there has been wage inflation pressure 
as a direct result of Brexit, this has been compounded 
by the effects of COVID-19. There has been a demand 
on un-skilled labour where employees returned 
home pre-Brexit but have been unable to return due 
to COVID-19. There has also been a shortage of the 
more skilled labour pool that remained in the UK as a 
result of either retraining or leaving for other roles as a 
result of the pandemic. Whilst the Group has sought to 
maintain as much flexibility in the employment market 
as possible, identifying key roles and personnel and 
working to retain those individuals wherever possible, 
this has been challenging under COVID-19. 
•	
Temporary goods: whilst the Group has both costs 
and revenues arising in local currencies providing a 
natural hedge, certain rental goods coming from EU 
suppliers have incurred duty under ‘temporary goods’ 
regulations. This has added management complexity 
to utilising these goods, and has also had an impact 
on short term working capital as duty is paid and then 
subsequently reclaimed. 
Critical Accounting Judgements
The preparation of the Group financial statements requires 
the use of certain judgements that affect the reported 
amounts of assets, liabilities, income and expenses. 
Judgements are continually evaluated and are based 
on historical experience and other factors, including 
expectations of future events that are believed to be 
reasonable under the circumstances. 
Changes in accounting judgements may be necessary 
if there are changes in the circumstances on which the 
estimate was based or as a result of new information or 
more experience. 
IFRS 16 Leases
One of the major revenue sources for the Group is Hire 
revenue identified as the supply of temporary seating, 
structures, interiors and other related products.
An element of this Hire revenue relates to a rental period 
of the product and is treated under IFRS 16 spreading the 
revenue over time from the point at which the customer has 
use of the asset. Where there is no specific rental revenue 
detailed in the contract judgement is applied to calculate a 
rental amount along with an estimated margin.
Exceptional Items
During the year the Group reviews costs that are deemed to 
be one-off and non-recurring in nature. In order to provide 
an indication of the Group’s underlying business these 
items are classed as exceptional and presented separately 
on the face of the income statement and detailed in Note 4.
Key Sources of Estimation Uncertainty
The preparation of the Group financial statements requires 
the use of certain estimates and assumptions that affect 
the reported amounts of assets, liabilities, income and 
expenses. Estimates are continually evaluated and are 
based on historical experience and other factors, including 
expectations of future events that are believed to be 
reasonable under the circumstances. 
Taxation
Current tax, including UK corporation tax and foreign tax, 
is provided at amounts expected to be paid (or recovered) 
using the tax rates and laws that have been enacted or 
substantively enacted by the balance sheet date. 
Deferred tax is recognised in respect of all timing 
differences that have originated but not reversed at the 
balance sheet date, where transactions or events that 
result in an obligation to pay more tax in the future or a 
right to pay less tax in the future have occurred at the 
balance sheet date. 
A net deferred tax asset is regarded as recoverable  
and therefore recognised only when, on the basis of  
all available evidence, it can be regarded as more likely 
than not that there will be suitable taxable profits against 
which to recover carried forward tax losses and from  
which the future reversal of underlying timing differences 
can be deducted. 
Deferred tax is measured at the average tax rates that 
are expected to apply in the years in which the timing 
differences are expected to reserve, based on tax rates  
and laws that have been enacted, or substantively enacted, 
by the balance sheet date. Deferred tax is measured on a 
non-discounted basis.
Pension Costs
The Group contributes to various defined contribution 
pension schemes. The assets of the schemes are held 
separately from those of the Group in independently 
administered funds. Contributions to the schemes are 
charged to the income statement in the year in which they 
 are incurred.
Share-Based Payment Transactions
Equity-settled share-based payments to employees are 
measured at the fair value of the equity instruments at 
the grant date (Note 24). The fair value determined at the 
grant date of the equity-settled share-based payments is 
expensed on a straight-line basis over the vesting period, 
based on the Group’s estimate of the value of equity 
instruments that will eventually vest, with a corresponding 
increase in equity. At the end of each reporting period, 
the Group revises its estimate of the number of equity 
instruments expected to vest. 
The impact of the revision of the original estimates, if 
any, is recognised in the income statement such that the 
cumulative expense reflects the revised estimate, with a 
corresponding adjustment to the share option reserve.
All financial assets are recognised and derecognised on a 
trade date where the purchase or sale of a financial asset 
is under a contract whose terms require delivery of the 
financial asset within the timeframe established by the 
market concerned, and are initially measured at fair value, 
plus transaction costs. 
Financial Assets
Trade receivables
Trade receivables do not carry interest and are stated at 
face value as reduced by appropriate loss allowances for 
estimated irrecoverable amounts using an expected credit 
loss model. This approach requires the Group to account for 
expected credit losses and changes in those expected credit 
losses at each reporting date so as to reflect changes in 
credit risk since initial recognition of the trade receivable.
Cash and cash equivalents
Cash and cash equivalents comprise cash at bank and 
in hand and short-term bank deposits with maturity of 
three months or less, which are used by the Group in the 
management of its short-term commitments.
Financial Liabilities
Trade payables
Trade payables are not interest bearing and are stated at 
fair value and subsequently measured at amortised cost.
Borrowings
Interest-bearing bank loans and overdrafts are recorded 
at the proceeds received, net of direct transaction costs 
where these are integral to the total cost of the borrowing. 
Where this is not the case, direct transaction costs are 
recognised separately from the financial liability as a 
loan commitment asset. Finance charges, including 
amortisation of direct transaction costs, are charged to the 
income statement.
Tranches of borrowings and overdrafts which mature on 
a regular basis are classified as current or non-current 
liabilities based on the maturity of the facility. 
Notes to the Financial Statements
117
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Arena Events Group plc
116

Year ended 31 March 2021 
UKE 
MEA
US
Total
£m
£m
£m
£m
REVENUE
Hire
13.0 
17.6 
27.9 
58.5 
Sales
6.6 
0.2 
6.3 
13.1 
TOTAL REVENUE
19.6 
17.8 
34.2 
71.6 
GROSS PROFIT
Hire
5.8 
1.9 
13.5 
21.2 
Sales
0.4 
0.2 
5.2 
5.8 
TOTAL GROSS PROFIT
6.2 
2.1 
18.7 
27.0 
Administration expenses
(5.0)
(6.6)
(8.5)
(20.1)
SEGMENT RESULT
1.2
(4.5)
10.2
6.9
RECONCILIATION OF SEGMENT RESULT TO LOSS BEFORE TAX 
Central administrative expenses 
(1.2) 
ADJUSTED EBITDA 
5.7
Property, plant and equipment depreciation  
and amortisation
(8.4)
Right-of-use assets depreciation 
(4.7)
Exceptional costs 
(2.7) 
Share option credit 
0.4 
Acquisition costs 
(0.1) 
Net finance expense
(3.0)
LOSS BEFORE TAX
(12.8)
2. Segment Reporting
The Group has three reportable segments; UK & Europe 
(UKE), Middle East & Asia (MEA) and Americas (US).  
For each of the three segments, the Group’s chief operating 
decision maker (the “Board”) reviews internal management 
reports on a monthly basis.
Information regarding the results of each reportable  
segment is included below. Any intercompany trading is 
recorded at arm’s length and is eliminated on consolidation. 
Segment results before exceptional items are used to 
measure performance as management believes that 
such information is the most relevant in evaluating the 
performance of certain segments relative to other entities 
that operate within these industries. 
Notes to the Financial Statements
Changes in accounting estimates may be necessary if  
there are changes in the circumstances on which the 
estimate was based or as a result of new information or 
more experience. 
Share Options & Other Equity Instruments
A Group share option scheme allows for options to be 
issued over ordinary shares, up to a maximum of 10% of the 
Company’s ordinary shares in issue at the time of grant, over 
a ten-year period. The option exercise price will usually be 
the mid-market price of the shares on the date of grant. 
Full details of the share options can be seen in Note 24. 
The Group uses the Black Scholes model to value its share 
option awards where there is a set option price. Certain 
judgement is required in terms of selecting the risk-free 
interest rate and standard deviation rate used.
The Group uses the Monte Carlo model to value its share 
option awards where there are variable outcomes based on 
multiple potential scenarios.
Risk free rates are based upon government bonds in issue 
at the time of option award. There is a reduction in the Share 
Option Reserve of £0.4m which may increase or decrease 
with changes to these rates. 
As at the 31 March 2021 the Share Option Reserve was £0.2m. 
If the risk free rate increased or decreased by 10% there 
would be no material impact on the reserve.
Goodwill Impairment
When testing for goodwill impairment the Group uses a 
discounted cash flow methodology. This requires judgement 
around forecast in revenue growth for each Cash Generating 
Unit (CGU) and in particular the recovery rate of the UK CGU 
following the impact of COVID-19.
Incremental Borrowing Rate (IBR)
A key factor in the lease calculation is the discount rate 
used. Where there is an implicit rate in the lease this is used 
but where there is no clear rate defined judgement is used 
to calculate an IBR. Rates are calculated by region based on 
Group banking facilities. 
Useful Economic Life & Residual Value of Assets
The assessment of the useful economic life and residual value 
of the Group’s fixed assets involves a significant amount of 
judgement based on historical experience with similar assets 
as well as anticipation of future events which may impact their 
useful life and residual value. 
Depreciation and amortisation for the year is £7.8m and £0.6m 
respectively (fifteen months to 31 March 2020: £9.5m and 
£0.8m) These amounts may increase/decrease based on the 
useful life. 
Other estimates are applied by the Group which are 
evaluated on a continual basis but are not significant.
119
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Arena Events Group plc
118

Fifteen-month period ended 31 March 2020 
UKE 
MEA
US
Total
£m
£m
£m
£m
REVENUE
Rental
56.7 
57.0 
61.2 
174.9 
Capital sales
3.4 
1.2 
3.7 
8.3 
TOTAL REVENUE
60.1 
58.2 
64.9 
183.2 
GROSS PROFIT
Rental
14.2 
18.8 
18.7 
51.7 
Capital sales
0.8 
0.3 
2.6 
3.7 
TOTAL GROSS PROFIT
15.0 
19.1 
21.3 
55.4 
Administration expenses
(11.7) 
(13.2) 
(15.9) 
(40.8) 
SEGMENT RESULT
3.3 
5.9 
5.4 
14.6 
RECONCILIATION OF SEGMENT RESULT TO LOSS BEFORE TAX 
Central administrative expenses 
(1.4) 
ADJUSTED EBITDA 
13.2 
Property, plant and equipment depreciation  
and amortisation
(10.3) 
Right-of-use assets depreciation 
(4.7) 
Exceptional costs 
(17.5) 
Share option costs 
(0.3) 
Net finance expense
(3.4) 
LOSS BEFORE TAX
(23.0) 
Segmental assets and/or liabilities are not presented as this information is not regularly provided to the chief operating 
decision maker.
Geographical Information
The Group’s revenue from external customers by geographical location are as detailed below. Non-current assets 
(excluding, deferred tax assets and other financial assets) are situated: 34.6% UKE, 18.4% MEA and 47.0% US  
(2020: 34.2% UKE, 20.9% MEA and 44.9% US) 
3. Expenses by Nature
Analysis of revenue by geographical destination
Year ended 
31 March 2021
15 months to 
31 March 2020
£m
£m
United Kingdom
17.2 
56.1
Europe (excluding the United Kingdom)
0.2 
1.1
North America
34.2 
65.0
Middle East
17.7 
42.9
Asia
2.3 
18.1
71.6 
183.2
Analysis of revenue by type
Year ended 
31 March 2021
15 months to 
31 March 2020
£m
£m
Hire
58.5 
174.8
Sales
13.1 
8.4
71.6 
183.2
Year ended 
31 March 2021
15 months to 
31 March 2020
£m
£m
Employees remuneration and benefits
21.8 
53.6
Changes in inventories of finished goods and work in progress
23.3 
2.2
Transportation, carriage and packing
3.3 
11.6
Depreciation and amortisation expenses
13.1
15.0
Expected credit loss write-off
0.6 
1.1
Other expenses
19.3
119.3
81.4
202.8
Notes to the Financial Statements
121
Annual Report & Accounts FY21
Arena Events Group plc
120

Other expenses include £2.7m (2020: £17.5m) of items exceptional in nature which have been disclosed separately on the 
face of the income statement in order to disclose underlying results. Neither ‘adjusted EBITDA’ nor ‘exceptional items’ are 
defined by IFRS however the Directors believe that the disclosures presented in this manner provide clear presentation of 
the financial performance of the Group.
The current year exceptional items are detailed in Note 4. 
4. Operating Profit
Group operating profit is stated after charging/(crediting): 
Note
Year ended 
31 March 2021
15 months to 
31 March 2020
£m
£m
AMORTISATION OF INTANGIBLE ASSETS
10
0.6 
0.8
DEPRECIATION
Property, plant and equipment
11
7.8
9.5
Right of use assets
17
4.7
4.7
LOSS/(PROFIT) ON DISPOSAL OF PROPERTY,  
PLANT AND EQUIPMENT
0.2
(0.3)
CORONAVIRUS JOB RETENTION SCHEME
(3.4)
-
SHARE OPTION (CREDIT)/COST
(0.4) 
0.3
ITEMS OF AN EXCEPTIONAL NATURE
Restructuring costs
2.7 
4.2
US legal costs and insurance recovery
-
(1.9)
Reduction of deferred consideration
-
(0.9)
Impairment of goodwill
-
16.1
ACQUISITION RELATED COSTS
0.1 
-
12.3
32.5
As a direct result of COVID-19 there was a requirement to further reduce costs across all cash-generating units (CGUs). 
This was driven by reduction headcount, the closure of business units, reduction in warehouse space and rationalising key 
support functions: UKE £0.9m, MEA £1.7m and US £0.1m. For the fifteen months to 31 March 2020 there were restructuring 
costs across all Divisions, offset by an adjustment of deferred consideration in the UKE and an insurance recovery in the 
US relating to the settlement of the legacy DOJ case. There was also an impairment of goodwill relating to the UKE CGU). 
All costs shown as exceptional are considered to be one-off and are presented as exceptional items so as to provide an 
indication of the Group’s underlying business. 
Auditor’s Remuneration
Year ended 
31 March 2021
15 months to 
31 March 2020
£m
£m
FEES PAYABLE TO COMPANY’S AUDITOR FOR THE AUDIT  
OF THE COMPANY’S ANNUAL ACCOUNTS
0.1
0.1
FEES PAYABLE TO THE COMPANY’S AUDITOR FOR OTHER 
SERVICES TO THE GROUP
The audit of the company’s subsidiaries
0.3
0.3
TOTAL AUDIT FEES
0.4
0.4 
TOTAL NON-AUDIT FEES
-
-
Notes to the Financial Statements
123
Annual Report & Accounts FY21
Arena Events Group plc
122

5. Employee Information
The average annual number of persons (including executive directors) employed by the Group during the year ended  
31 March 2021 was: 
Group — By activity
Year ended 
31 March 2021
15 months to 
31 March 2020
Number
Number
Administration and finance
121 
181
Sales and marketing
63 
147
Technical support and maintenance
40
104
Warehouse, site, transport and distribution
460 
924
684 
1,356
Company — By activity
Year ended 
31 March 2021
15 months to 
31 March 2020
Number
Number
Administration and finance
4
6
Sales and marketing
-
1
4
7
Staff costs (for the above persons)
Note
Year ended 
31 March 2021
15 months to 
31 March 2020
£m
£m
Wages and salaries
18.8 
49.1
Social security costs
1.4 
3.8
Other pension costs 
27
0.4 
0.7
20.6 
53.6
Staff costs (for the above persons)
Year ended 
31 March 2021
15 months to 
31 March 2020
£m
£m
Wages and salaries
0.4
0.7
Social security costs
-
0.1
0.4
0.8
CJRS received (for the above persons)
Year ended 
31 March 2021
15 months to 
31 March 2020
£m
£m
Wages and salaries
3.2
-
Social security costs
0.2
-
Other pension costs 
-
-
3.4
-
CJRS for the Group — By activity
Year ended 
31 March 2021
15 months to 
31 March 2020
Number
Number
Administration and finance
57
-
Sales and marketing
10
-
Technical support and maintenance
9
-
Warehouse, site, transport and distribution
189
-
265
-
6. Loss Per Share
Year ended 
31 March 2021
15 months to 
31 March 2020
pence per share
pence per share
BASIC EARNINGS PER SHARE
Basic earnings per share from continuing operations
(5.2)
(15.0)
DILUTED EARNINGS PER SHARE
Diluted earnings per share from continuing operations
(5.2)
(15.0)
Basic and diluted earnings per share are calculated by dividing profit or loss attributable to ordinary equity holders by the 
weighted average number of ordinary shares in issue during the year. As dilution would improve the loss on earnings per 
share reported, the table above only includes the figure for basic earnings per share being the lowest result.
Notes to the Financial Statements
125
Annual Report & Accounts FY21
Arena Events Group plc
124

7. Finance Costs
Group
Year ended 
31 March 2021 
15 months to 
31 March 2020
£m
£m
Interest payable on bank loans and overdrafts
1.3 
1.8
Interest payable on shareholder loans
0.3 
-
Finance charges payable under lease liabilities
1.2
1.1
Amortisation of bank refinance costs
0.2
0.5
3.0
3.4
8. Tax on Loss on Ordinary Activities
The tax assessed for the year is lower (2020: lower) than the standard rate of corporation tax in the UK of 19%  
(2020: 19%). The differences are explained below: 
Note
Year ended 
31 March 2021 
15 months to 
31 March 2020
£m
£m
CURRENT TAX
UK corporation tax on loss of the year
-
-
-
-
Overseas tax
0.2
0.2
TOTAL CURRENT TAX CHARGE
0.2
0.2
DEFERRED TAXATION
Origination and reversal of timing differences
(0.3)
(0.4)
Adjustments in respect of prior year
-
0.1
TOTAL DEFERRED TAXATION CREDIT
18
(0.3)
(0.3)
TAX CREDIT ON ORDINARY ACTIVITIES
(0.1)
(0.1)
Year ended 
31 March 2021 
15 months to 
31 March 2020
£m
£m
Loss on ordinary activities before taxation
(12.8)
(23.0)
Loss on ordinary activities multiplied by standard rate  
of corporation tax in the UK of 19% (2020: 19%)
 (2.4) 
(4.4)
EFFECTS OF:
Expenses not deductible for tax purposes:
0.1
3.2
Differences in overseas tax rates
1.7
0.3
Transfer pricing adjustments 
0.1
-
Capital gains 
-
0.3
Amounts not recognised
0.4
0.4
Adjustment in respect of prior year
-
0.1
INCOME TAX CREDIT REPORTED  
IN THE INCOME STATEMENT
(0.1)
(0.1)
The UK corporation tax expense within these financial statements has been provided for at the rate of 19%  
(2020: 19%). On 3 March 2021 the Government announced that the main rate of Corporation Tax would remain at 19% 
(effective 6 April 2021) increasing to 25% in 2023. Deferred tax assets and liabilities are measured at tax rates that are 
enacted or substantively enacted at the balance sheet date and accordingly deferred tax has been recognised within these 
financial statements at 19% (2020: 19%).
Notes to the Financial Statements
Weighted average number of ordinary shares in issue:
2021
2020
Number
Number
Basic
244,134,863 
152,673,573
Adjustment for share options
10,068,864 
169,250
Diluted
254,203,727 
152,842,823
The calculations of basic and diluted loss per share are:
Year ended 
31 March 2021
15 months to 
31 March 2020
£m
£m
Loss for the period attributable to shareholders
(12.7)
(22.9)
127
Annual Report & Accounts FY21
Arena Events Group plc
126

9. Goodwill
There were no additions in the year (for the period ended 31 March 2020 £0.3m relate to a fair value adjustment of the  
TGP Holdings assets during the year following acquisition). Adjustments in the year relate to foreign exchange movement 
in the US (for the period ended 31 March 2020 adjustments relate to a revised view on the level of deferred consideration 
payable on 2018 acquisitions in light of the outlook driven by COVID-19. The £1.9m adjustment is split: TGP Holdings £1.6m 
and Arena Stuart £0.3m).
Goodwill acquired in a business combination is allocated, at acquisition, to the cash generating units (CGUs) that are 
expected to benefit from that business combination. The carrying amount of goodwill had been allocated as follows: 
£m
COST
At 1 January 2019
49.4 
Additions in the period 
0.3 
Adjustments in the period 
(1.9) 
At 31 March 2020 
47.8 
At 1 April 2020 
47.8 
Disposals in the year
(0.2)
Foreign exchange
(0.6) 
At 31 March 2021
47.0 
ACCUMULATED IMPAIRMENT LOSSES
At 1 January 2019
-
Charge in the period
(16.1)
At 31 March 2020
(16.1) 
At 1 April 2020
(16.1) 
Charge in the year
-
At 31 March 2021
(16.1) 
CARRYING AMOUNT
At 31 March 2021 
30.9 
At 31 March 2020 
31.7 
CGU
31 March 2021
31 March 2020
£m
£m
UKE
16.7
16.7
MEA
5.7 
5.9
US
8.5 
9.1
30.9 
31.7
The recoverable amounts of the CGUs are determined  
from the value in use calculations. The value in use 
calculations are based on a five-year forecast with a 
terminal value applied based on a long-term growth rate of 
2% (2020: 2%). 
The key assumptions are those regarding discount rates, 
forecast revenue growth and terminal growth rate. 
The analysis has been prepared against the ongoing 
backdrop of the COVID-19 pandemic. Revenue has been 
forecast on the assumption that activity within the UK and 
US markets will begin to return to normal from July 2021, 
with the MEA markets lagging by three months, on the 
basis of no further significant lockdowns. Pre-COVID-19 
levels of revenue are expected to have returned by FY24. 
By FY26 adjusted EBITDA % margins are expected to settle 
at 10.1% UKE, 12.5% MEA and 11.6% US (FY20 by FY24: 
UKE 7%, MEA 8%, US 8%). Whilst the US CGU adjusted 
EBITDA % for FY21 was 24.1% this was driven by a high 
margin capital sale which has been assumed to be one-off 
within the impairment review. Capex has been allowed at a 
rate of 4.5% to 6.5% of revenue (FY20: 3% to 6%). 
The rates used to discount the CGU cash flows are a  
pre-tax discount rate derived from the WACC and a 
terminal value based on a 2% long term growth rate.  
The WACC rates used are: UKE 9.4%, MEA 9.5% and  
US 9.6% (2020: UKE 9.5%, MEA 11.0% and US 9.0%).  
The WACC calculation used the cost of equity based on  
the CAPM model using available market information in 
relation to the risk free rate, beta coefficient and equity  
risk premium. The main driver of the difference increased 
debt to equity proportions within the Business. 
There was no impairment following the review  
(FY20: £16.1 million impairment in the UKE CGU).  
The review demonstrates there to be headroom of:  
£18.9m UKE, £33.1m MEA and £21.7m US.
The Group has conducted a sensitivity analysis on the 
impairment test of the UKE, MEA and US CGUs. An increase 
in the applied discount rates (WACC) of 8% would not leave 
the carrying value of goodwill in excess of the recoverable 
amounts. In addition, adjusting the long term growth rate 
% from 2% to 0% would also not trigger any impairment 
and would leave headroom of: £18.4m UKE, £27.1m MEA 
and £15.5m US. If EBITDA percentages remained at FY23 
forecast levels for the UKE and MEA, 7.7% and 10.5% 
respectively, it would not trigger any impairment and would 
leave headroom of: £6.2m UKE and £25.3m. The US CGU 
reflects a reduction in EBITDA % within the analysis.
Notes to the Financial Statements
129
Annual Report & Accounts FY21
Arena Events Group plc
128

10. Other Intangible Assets
Customer relationships is the amount attributed to the value of key current customer relationships. These are amortised 
on a straight-line basis between 5 and 8 years from the date of acquisition. The licence relates to the TGP property in 
Dubai and is amortised on a straight-line basis over 18 years in line with term of the licence. Development costs are the 
amounts incurred by Arena Seating in respect of the Clearview seating system. The company had no intangible assets 
(2020: nil). 
Included within property, plant and equipment reported at 31 March 2020 were £4.3m of assets held under IFRS16 leases. 
These assets have now been presented as Right of Use assets in the 31 March 2021 balance sheet (and comparatives 
adjusted accordingly) with no impact on reported net assets.
Group
Customer 
relationships
Licence
Development 
costs
Total
£m
£m
£m
£m
COST
At 1 January 2019 
5.4 
3.4 
0.3
9.1 
Additions in the period 
-
-
-
-
At 31 March 2020 
5.4 
3.4
0.3
9.1
Adjustments in the year 
(0.2)
-
-
(0.2)
At 31 March 2021 
5.2 
3.4
0.3
8.9 
ACCUMULATED AMORTISATION
At 1 January 2019 
0.3 
0.1 
0.2 
0.6 
Amount charged to admin expense for 
the period 
0.5 
 0.2 
0.1 
 0.8 
At 31 March 2020 
0.8 
0.3 
0.3 
1.4 
At 1 April 2020 
0.8 
0.3 
0.3 
1.4 
Amount charged to admin expense 
during the year 
0.3 
0.3 
- 
0.6 
At 31 March 2021 
1.1 
0.6 
0.3 
2.0 
NET BOOK VALUE
At 31 March 2021 
4.1 
2.8 
- 
6.9 
At 31 March 2020 
4.6 
3.1 
- 
7.7 
11. Property, Plant & Equipment
Group
Buildings and 
leasehold 
improvements
Plant and 
equipment 
and hire 
equipment
Motor 
vehicles
Fixtures and 
fittings
Total
£m
£m
£m
£m
£m
COST
At 1 January 2019
3.8 
67.6
1.2 
2.4 
75.0
Foreign exchange
- 
(0.8)
- 
(0.1) 
(0.9)
Additions
0.9 
12.8
0.1 
0.6 
14.4
Disposals
(0.1) 
(1.8) 
(0.1) 
- 
(2.0) 
Transfer ROU assets
-
0.7
-
-
0.7
At 31 March 2020 
4.6 
78.5
1.2 
2.9 
87.2
Foreign exchange
(0.3)
(4.1)
(0.2)
(0.1)
(4.7)
Additions
0.2
3.8
-
-
4.0
Transfers
-
0.2
-
(0.2)
-
Disposals
(0.3)
(4.2)
(0.5)
(0.1)
(5.1)
Transfer ROU assets
-
4.3
-
-
4.3
At 31 March 2021 
4.2 
78.5
0.5 
2.5 
85.7
ACCUMULATED DEPRECIATION
At 1 January 2019 
0.6
28.7
0.5
1.3
31.1
Foreign exchange
-
(0.3)
-
-
(0.3)
Charge for the period 
0.4
8.0
0.3
0.6
9.3
Disposals
(0.1)
(1.7)
(0.1)
-
(1.9)
Transfer ROU assets
-
0.7
-
-
0.7
At 31 March 2020 
0.9 
35.4
0.7 
1.9 
38.9
Foreign exchange
- 
(2.2)
(0.1) 
(0.2) 
(2.5)
Charge for the financial year 
0.4
6.8
0.2
0.4
7.8
Disposals
(0.2)
(2.8) 
(0.5) 
(0.1) 
(3.6)
Transfer ROU assets
-
0.1
-
-
0.1
At 31 March 2021 
1.1 
37.3
0.3 
2.0 
40.7
NET BOOK VALUE
At 31 March 2021 
3.1 
41.2
0.2 
0.5 
45.0
At 31 March 2020 
3.7 
43.1
0.5 
1.0 
48.3
Notes to the Financial Statements
131
Annual Report & Accounts FY21
Arena Events Group plc
130

12. Investments
Company
Shares in subsidiary 
undertakings
£m
COST AND NET BOOK VALUE
At 1 April 2020 and 31 March 2021 
1.0
The following information relates to the subsidiary undertakings of the Company as at 31 March 2021, all of which are 
incorporated in England except for: 
•	
AMEA Gulf Limited and TGP Holdings Limited incorporated in the British Virgin Islands
•	
Arena Saudi Company for Industry LLC incorporated in the Kingdom of Saudi Arabia
•	
Asia Tents Arena Sdn. Bhd. incorporated in Malaysia
•	
Arena Event Services Inc., AAS Bidco, AAS Opco LLC and Arena Stuart Rentals Inc. incorporated in the USA
•	
Arena Hong Kong Limited and Ironmonger Limited incorporated in Hong Kong
•	
Arena Event Services PTE incorporated in Singapore
The Group had no fixed asset investments. 
Name of Company
Percentage of ordinary 
shares held, %
Nature of business
Registered address
WB Co (1402) Limited 
100** 
Holding company 
4 Deer Park Road, London, SW19 
3GY, UK 
WB Co (1403) Limited
100*** 
Holding company 
4 Deer Park Road, London, SW19 
3GY, UK 
Arena Event Services 
Group Limited 
100**** 
Temporary seating 
and structures 
Needingworth Industrial Estate, 
Needingworth Road, St. Ives, 
England, PE27 4NB 
Arena Event Services PTE 
Limited 
100***** 
Temporary 
structures 
35 Selegie Road,  
09–14/15 Parklane Shopping Mall 
Singapore 188307 
Arena AMEA Limited 
100***** 
Temporary 
structures 
Al Quoz, PO Box 114384 Dubai 
TGP Holdings 
100***** 
Exhibitions and 
Graphics 
Al Barsha South, Office No, 1304, 
Level 13, PO Box: 65588, Dubai 
Arena Saudi Company for 
Industry LLC 
100++ 
Temporary 
structures 
PO Box 10000, Riyadh, KSA 
Arena Gulf Events LLC 
100***** 
Temporary 
structures 
Office # 110, Level 1,  
B1 Cubes Park ICT 
Mussafah, Abu Dhabi, United Arab 
Emirates
Asia Tents Arena SDN. BHD 
100***** 
Temporary 
structures 
Lot 863, Jalan Subang 8, Taman 
Perindustrian Subang, 47500 
Subang Jaya, Selangor Darul 
Ehsan, Malaysia 
Arena Hong Kong Limited 
100***** 
Temporary 
structures 
Room 902, Double Building, 22 
Stanley Street, Central Hong Kong 
Ironmonger Limited 
100***** 
Event services 
Room 902, Double Building, 22 
Stanley Street, Central Hong Kong 
Name of Company
Percentage of ordinary 
shares held, %
Nature of business
Registered address
AES Arena Event Services 
Group Holdings Limited 
100 
Holding company 
4 Deer Park Road, London, SW19 
3GY, UK 
AES Arena Event Services 
Holdings Limited 
100* 
Holding company 
4 Deer Park Road, London, SW19 
3GY, UK 
Arena Event Services Inc.
100** 
Temporary 
structures 
c/o Corporations Service Company, 
2711 Centerville Road, Suite 400, 
Wilmington, New Castle County, 
Delaware 19808 
Arena Stuart Rentals Inc.
100** 
Temporary 
structures 
c/o Corporations Service Company, 
2711 Centerville Road, Suite 400, 
Wilmington, New Castle County, 
Delaware 19808 
AAS Bidco LLC 
50** 
Holding company 
c/o Corporations Service Company, 
2711 Centerville Road, Suite 400, 
Wilmington, New Castle County, 
Delaware 19808 
AAS Opco LLC 
100+ 
Temporary 
structures 
c/o Corporations Service Company, 
2711 Centerville Road, Suite 400, 
Wilmington, New Castle County, 
Delaware 19808 
Notes to the Financial Statements
* indirect holding, owned by AES Arena Event Services Group Holdings Limited 
** indirect holding, owned by AES Arena Event Services Holdings Limited 
***indirect holding, owned by WB Co (1402) Limited 
**** indirect holding, owned by WB Co (1403) Limited 
*****indirect holding, owned by Arena Event Services Group Limited 
+indirect holding, owned by AAS Bidco LLC 
++indirect holding, owned by TGP Holdings 
All subsidiaries of the Group are included within the Group accounts. 
133
Annual Report & Accounts FY21
Arena Events Group plc
132

Company
Registered number
AES Arena Event Services Group Holdings Limited
07889154
AES Arena Event Services Holdings Limited (renamed AES Americas Limited 13 May 2021)
07889158
WB Co (1402) Limited
06048687
WB Co (1403) Limited (renamed AES EMEA Limited 13 May 2021)
06048693
Arena Event Services Group Limited
04069053
The following subsidiary companies are exempt from audit of their accounts under section 479A of the Companies Act 
2006: Parent Undertaking Declaration of Guarantee. 
13. Inventories
Group 
31 March 2021
Company 
31 March 2021
Group 
31 March 2020
Company 
31 March 2020
£m
£m
£m
£m
Consumables
1.0
-
1.7
-
Work in progress 
1.3
-
6.1
-
2.3 
-
7.8
-
14. Trade & Other Receivables
Group 
31 March 2021
Company 
31 March 2021
Group 
31 March 2020
Company 
31 March 2020
£m
£m
£m
£m
AMOUNTS DUE IN LESS THAN ONE YEAR
Trade receivables — gross
4.4
- 
24.6 
- 
Loss allowance
(1.2) 
- 
(1.4) 
- 
Trade receivables — net
3.2
- 
23.2 
- 
Amounts due from other  
Group undertakings
- 
84.1 
- 
83.0 
Prepayments and accrued income
5.0
- 
8.7 
- 
8.2
84.1 
31.9 
83.0 
AMOUNTS DUE IN MORE THAN ONE YEAR
 
 
 
 
Trade receivables
0.5
- 
0.5 
- 
Amounts due from other  
Group undertakings
- 
11.5 
- 
11.2 
Prepayments and accrued income
0.2 
- 
0.4 
- 
0.7
11.5 
0.9 
11.2 
TOTAL TRADE AND OTHER RECEIVABLES
8.9
95.6 
32.8 
94.2
All of the other receivables and prepayment balances above are deemed to be not past due normal payment terms;  
the disclosures below relate only to the trade receivables balance. 
The Directors review the recoverability of trade receivables and in line with IFRS 9 Financial Instruments, the Group 
applies the following provisions in line with the aging profile: current 1%, 60–90 days 2% and 90 days 4%. 
The Group has no significant concentration of credit risk, with exposure spread over a large number of counterparties 
and customers. There is no one customer that accounts for more than 10% of the remaining trade receivables balance. 
Accordingly the Directors believe that there is no further credit provision risk required in excess of the allowance for 
doubtful debts.
Notes to the Financial Statements
135
Annual Report & Accounts FY21
Arena Events Group plc
134

15. Ageing of Past Due Trade Receivables
The Directors do not consider any of the trade receivables’ balances to be fully impaired, rather they are either in dispute 
or are only expected to be partially settled. Accordingly no ageing of impaired trade receivables is presented. Gross trade 
receivables are presented in the table above.
16. Trade & other Payables Falling Due within One Year
Group 
31 March 2021
Company 
31 March 2021
Group 
31 March 2020
Company 
31 March 2020
£m
£m
£m
£m
Trade creditors
5.9 
0.1 
16.1 
0.4 
Amounts due to other Group undertakings
- 
2.0 
- 
2.5 
Taxation and social security
1.4 
- 
0.8 
- 
Loan interest
0.2 
0.2 
0.4 
0.2 
Other creditors
8.5
- 
7.5 
- 
16.0
2.3 
24.8 
3.1 
Trade Creditors
Trade creditors and accruals principally comprise amounts outstanding for trade purchases and ongoing costs. The 
average credit period taken for trade purchases is 48 days (2020: 58 days). For most suppliers, no interest is charged on 
the trade payables. The Group has financial risk management policies in place to ensure that all payables are paid within 
the credit timeframe.
The Directors consider that the carrying amount of trade payables approximates to their fair value. 
Included within property, plant and equipment reported at 31 March 2020 were £4.3m of assets held under IFRS16 leases. 
These assets have now been presented as Right of Use assets in the table above and in the 31 March 2021 balance sheet 
(and comparatives adjusted accordingly) with no impact on reported net assets. 
17. Leases
Notes to the Financial Statements
Group
31 March 2021
31 March 2020
£m
£m
60–90 days 
0.6 
0.9 
90+ days 
1.6
6.0 
Total past due trade receivables
2.2
6.9 
Current 
2.7
18.2 
Total trade receivables 
4.9
25.1 
MOVEMENT IN THE ALLOWANCE FOR DOUBTFUL DEBTS 
 
 
Balance at start of the period 
1.4 
0.3 
Expected credit losses written off
(0.6) 
(0.2) 
Increase in expected credit loss estimate 
0.4 
1.3 
Balance at end of period 
1.2 
1.4 
Group
Land and 
buildings
Plant and 
Machinery
Other
Total
£m
£m
£m
£m
01 January 2019
14.1
4.8
2.1
21.0
Additions
7.1
1.1
0.3
8.5
Disposals
(0.6)
-
-
(0.6)
Transfer to PPE
-
(0.7)
-
(0.7)
31 March 2020 
20.6
5.2
2.4
28.2
Additions
2.4
1.2
0.3
3.9
Disposals
(0.8)
(0.1)
(0.5)
(1.4)
Remeasurement
(0.3)
-
(0.3)
(0.6)
Foreign exchange
-
(0.1)
-
(0.1)
Transfer to PPE
-
(4.3)
-
(4.3)
31 March 2021 
21.9
1.9
1.9
25.7
DEPRECIATION 
 
 
 
 
01 January 2019
-
0.6
-
0.6
Charge for the period
3.6
0.5
0.8
4.9
Disposals
(0.6)
-
-
(0.6)
Foreign exchange
0.3
-
0.1
0.4
Transfer to PPE
-
(0.7)
-
(0.7)
31 March 2020
3.3
0.4
0.9
4.6
Charge for the year
3.6
0.4
0.7
4.7
Disposals
(0.8)
(0.1)
(0.5)
(1.4)
Foreign exchange
(0.7)
-
0.1
(0.6)
Transfer to PPE
-
(0.1)
-
(0.1)
31 March 2021
5.4
0.6
1.2
7.2
Net book value 31 March 2021
16.5
1.3
0.7
18.5
Net book value 31 March 2020
17.3
4.8
1.5
23.6
137
Annual Report & Accounts FY21
Arena Events Group plc
136

The following table shows the breakdown of the lease expense between amounts charged to operating profit and amounts 
charged to finance costs: 
The maturity of lease liabilities at 31 March 2021 were as follows:
The maturity of lease liabilities at 31 March 2020 were as follows:
Year ended 
31 March 2021 
15 months to 
31 March 2020
£m
£m
CONTINUING OPERATIONS
Depreciation of right of use assets:
Land & Buildings
3.6
3.6
Plant & Equipment
0.4
0.5
Other
0.7
0.8
Short-term lease expense
0.1
0.2
Low-value lease expense
-
0.1
Charge to operating profit
4.8
5.2
Interest expense related to lease liabilities
1.2
1.1
Charge to profit before tax on loss
6.0
6.3
£m
FINANCIAL YEAR:
2022
3.3
2023
3.1
2024
2.5
2025
2.3
2026
1.4
Later years
10.0
Effect on discounting
(3.7)
Total discounted lease liability
18.9
AGED AS:
Short-term lease liability
3.3
Long-term lease liability
15.6
18.9
£m
FINANCIAL YEAR:
2021 
4.1 
2022 
3.4 
2023 
2.3 
2024 
1.6 
2025 
1.6 
Later years 
11.0 
Effect on discounting
(3.2) 
Total discounted lease liability
20.8 
AGED AS:
 
Short-term lease liability
4.1 
Long-term lease liability
16.7 
20.8 
Lease Liabilities
Land and 
buildings
Plant and 
equipment
Other
Total
£m
£m
£m
£m
01 January 2019
14.1
1.4
2.1
17.6
Additions
7.1
1.2
0.3
8.6
Interest expense
0.8
0.2
0.1
1.1
Disposal
(0.6)
(0.8)
-
(1.4)
Repayment of lease liabilities
(3.8)
(0.5)
(0.8)
(5.1)
31 March 2020
17.6
1.5
1.7
20.8
Additions
2.4
1.2
0.3
3.9
Interest expense
0.8
0.3
0.1
1.2
Remeasurement
0.5
(0.2)
(0.7)
(0.4)
Repayment of lease liabilities
(3.7)
(2.2)
(0.7)
(6.6)
31 March 2021
17.6
0.6
0.7
18.9
Notes to the Financial Statements
139
Annual Report & Accounts FY21
Arena Events Group plc
138

18. Deferred Tax
19. Bank and Other Borrowings
Accelerated capital 
allowances
Short term timing 
differences
Total
£m
£m
£m
At 1 January 2019 
(0.5) 
(1.0) 
(1.5) 
Credited to the income statement 
0.2 
- 
0.2 
At 1 March 2020 
(0.3) 
(1.0) 
(1.3) 
Credited to the income statement 
- 
0.3 
0.3 
At 31 March 2021 
(0.3) 
(0.7) 
(1.0) 
The Company has a deferred tax asset of £33,000 (2020: £0.1m), in respect of short term timing differences. The Group has 
an unrecognised deferred tax asset of £2.4m (2020: £1.7m) in respect of UK tax losses carried forward, due to uncertainty 
over the level of future profitability across each UK company and therefore the usability of those losses. A deferred tax 
asset of £0.3m (2020: £0.3m) has been recognised on a Group level in respect of those losses.
On 12 October 2020, the HSBC facility (entered into in October 2018) was increased from £35.0m to £50.6m with the 
additional £15.6m facility backed by the Coronavirus Large Business Interruption Loan Scheme (CLBILS) as part of the 
UK Government Coronavirus business support package (Note 34). On 25 March 2021, the HSBC facility (entered into in 
October 2018) was amended to allow for the potential acquisition of Aztec Shaffer in the US (Note 34). 
Group 
31 March 2021
Company 
31 March 2021
Group 
31 March 2020
Company 
31 March 2020
£m
£m
£m
£m
Revolving credit facility  
(Arena Events Group Plc)
24.3 
24.3 
23.7 
23.7 
Revolving credit facility (AES Inc) 
10.2 
- 
11.2 
- 
Revolving demand note (AES Inc) 
2.1 
- 
2.3 
- 
Shareholder loan 
2.0 
2.0 
2.0 
2.0 
Shareholder loan note interest 
0.4 
0.4 
0.1 
0.1 
Intercompany loan 
- 
4.5 
- 
4.9 
 
39.0 
31.2 
39.3 
30.7 
Less unamortised issue costs 
(0.5) 
(0.5) 
(0.5) 
(0.5) 
 
38.5 
30.7 
38.8 
30.2 
The HSBC facility includes senior term debt of £50.6m  
split into a revolving credit facility (RCF) of £30.0m  
(2020: £30.0m), an accordion loan of £5.0m (2020: £5.0m) 
and CLBILS of £15.6m. At 31 March 2021 the Group had 
drawn £34.5m of the total facility (31 March 2020: £34.9m). 
Of the total £34.5m, £24.3m was drawn in GBP by Arena 
Events Group Plc (2020: £23.7m) and £10.2m was drawn 
in USD by AES Inc (2020: £11.2m). This debt was secured 
by fixed and floating charges over the assets of each of 
the entities within Group. Facility A of £35.0m is available 
until October 2022 whilst Facility B (CLBILS) of £15.6m is 
available until October 2023. 
Arena Event Services Inc have a $3.0m Revolving Demand 
Note with HSBC USA with a parent guarantee from Arena 
Events Group plc. Interest rates were 1.2% above Prime or 
2.45% above LIBOR for the applicable interest period.  
At 31 March 2021 $2.9m (2020: $2.9m) of the demand note 
had been drawn. 
On 25 March 2021 Arena Events Group plc agreed an 
extension to the £2.0m Loan Note Instrument from 
Lombard Odier Asset Management (being one of 
its shareholders). The loan notes were extended to 
25 September 2021 carrying an interest rate of 15% 
capitalised each quarter. The issuance and extension of the 
loan notes fully comply with the HSBC facility agreement. 
As at 31 March 2021 the Group’s main banking facilities 
were with HSBC (2020: HSBC). 
Total bank facility arrangement fees of £0.2m (2020: 
£0.4m) were amortised in the year. 
The analysis of the borrowings is as follows:
The above table does not include the capitalised shareholder loan note interest.
Maturity of financial liabilities
Group 
31 March 2021
Company 
31 March 2021
Group 
31 March 2020
Company 
31 March 2020
£m
£m
£m
£m
Less than one year
4.5 
2.4 
4.4 
2.1 
Between one and five years 
34.5 
28.8 
34.9 
28.6 
Greater than five years
- 
- 
- 
- 
39.0 
31.2 
39.3 
30.7 
Less unamortised issue costs
(0.5) 
(0.5) 
(0.5) 
(0.5) 
38.5 
30.7 
38.8 
30.2 
Weighted average 
interest rate
31 March 2021
Weighted average 
interest rate
31 March 2020
%
£m
%
£m
Revolving credit facility  
(Arena Events Group Plc)
2.4% 
24.3 
3.1% 
23.7 
Revolving credit facility (AES Inc)
2.4% 
10.2 
4.2% 
11.2 
Revolving demand note (AES Inc)
3.55% 
2.1 
4.3% 
2.3 
Shareholder loan
15.0% 
2.0 
5.0% 
2.0 
Unamortised bank amendment fees
- 
(0.5) 
- 
(0.5) 
Total borrowings
3.2%
38.1
3.6%
38.7
Borrowings Interest Rates
Notes to the Financial Statements
141
Annual Report & Accounts FY21
Arena Events Group plc
140

20. Financial Instruments
Financial instruments detailed above are recorded on an amortised cost basis.
Group 
Reconciliation of liabilities 
arising from financing activities
As at 
31 March 2020 
Financing 
Cash flow
Other 
movements
Exchange 
movements
As at 
31 March 2021
£m
£m
£m
£m
£m
Revolving credit facility (AEG Plc) 
23.7 
0.6 
- 
- 
24.3 
Revolving credit facility (AES Inc.) 
11.2 
- 
- 
(1.0) 
10.2 
Revolving demand note (AES Inc) 
2.3 
- 
- 
(0.2) 
2.1 
Shareholder loan notes 
2.1 
- 
0.3 
- 
2.4 
Liabilities from financing 
activities before lease liabilities
39.3 
0.6 
0.3 
(1.2) 
39.0 
Lease liabilities
20.8
(5.4)
3.5
- 
18.9
Total liabilities from  
financing activities
60.1
(5.0)
3.8
(1.0)
57.9
Group 
Reconciliation of liabilities 
arising from financing activities
As at 
31 December 
2018
Financing 
Cash flow
Other 
movements
Exchange 
movements
As at 
31 March 2020
£m
£m
£m
£m
£m
Revolving credit facility (AEG Plc) 
14.4
9.3
-
-
23.7
Revolving credit facility (AES Inc.) 
12.5
(1.7)
-
0.4
11.2
Revolving demand note (AES Inc) 
-
2.3
-
-
2.3
Shareholder loan notes 
-
2.0
0.1
-
2.1
Other loans
0.5
(0.5)
-
-
-
Liabilities from financing 
activities before lease liabilities
27.4
11.4
0.1
0.4
39.3
Lease liabilities
0.8
(5.1)
25.1
-
20.8
Total liabilities from  
financing activities
28.2
6.3
25.2
0.4
60.1
Company 
Reconciliation of liabilities 
arising from financing activities
As at 
31 March 2020 
Financing 
Cash flow
Other 
movements
Exchange 
movements
As at 
31 March 2021
£m
£m
£m
£m
£m
Revolving credit facility (AEG Plc) 
23.7 
0.6 
- 
- 
24.3 
Shareholder loan notes 
2.1 
- 
0.3 
- 
2.4 
Loans from group undertakings 
4.9 
(0.4) 
- 
- 
4.5 
Total liabilities from  
financing activities 
30.7 
0.2 
0.3 
- 
31.2 
The tables above shows changes in the Group’s liabilities arising from financing activities, including both cash and  
non-cash changes. Liabilities arising from financing activities are those for which cash flows were, or future cash flows 
will be, classified in the Group’s consolidated statement of cash flows from financing activities. 
Carrying value of financial assets 
As noted in Note 15 the Directors do not believe any of the 
trade receivables to be impaired. A significant decrease in 
the net assets and trade of the owing company or a decline 
in the financial position of customers would trigger an 
impairment review.
Interest rate sensitivity analysis 
If interest rates on all borrowings had been 0.5% (2020: 
0.5%) higher/lower and all other variables were held 
constant, the Group’s profit for the year ended 31 March 
2021 would decrease/increase by £0.1m (2020: £0.2m). 
This has been calculated by applying the amended interest 
rate to the weighted average rate of borrowings for the 
year ended to 31 March 2021, other than borrowings which 
are held at a fixed interest rate as those borrowings are 
not sensitive to external variables, such as movement in 
interest rates. 
Maturity of financial liabilities 
The maturity of borrowings is included in Note 19. 
Intercompany balances have no fixed repayment date.  
All other financial liabilities are expected to mature within 
six months of the year end. The Directors consider that 
the carrying amount of the other financial liabilities is 
approximate to their fair value. 
Group 
31 March 2021 
Group 
31 March 20210
£m
£m
CATEGORIES OF FINANCIAL INSTRUMENTS
Cash and short-term deposits 
18.4 
5.8 
Trade and other receivables 
8.9
32.8
Trade and other payables
(14.6)
(24.0)
Fixed rate loans
(38.5)
(39.2)
Lease liabilities
(18.9)
(20.8) 
 
(44.7)
(45.4)
Notes to the Financial Statements
143
Annual Report & Accounts FY21
Arena Events Group plc
142

21. Share Capital
Credit Risk
In the opinion of the Directors, the only financial instrument that is subject to credit risk is the trade receivables.  
The Directors believe that the bad debt provision as disclosed in Note 15 represents the Directors’ best estimate of the 
maximum expected exposure to credit risk at year-end. In order to minimise credit risk all new customers to whom credit 
is granted are checked through a credit rating company. Trade receivables aging is reviewed as part of the overall cash 
management process. Any potential risks are highlighted and sanctions taken where appropriate. 
Fair value of financial instruments 
In the opinion of the Directors, the fair value of the financial 
assets and liabilities are equal to their book values.
Liquidity risk management 
The Directors believe that the receivables are not impaired 
and that the customers with outstanding balances have 
sufficient net assets to repay the balances. Any potential 
liquidity risk is kept to a minimum by the use of continual 
cash flow forecasting and evaluation. 
Capital risk management
As stated in the Directors’ report, the Directors believe that 
the Group is cash generative and self-sufficient and does 
not require additional external finance. The borrowings 
were taken out for acquisition purposes, not working 
capital funding. The Directors maintain detailed cash 
forecasts which are frequently revised to actuals to ensure 
that the Group has sufficient liquid resources to meet its 
requirements. The capital structure of the Group consist 
of debt as described in Note 19, cash and cash equivalents 
and equity attributable to equity holders of the parent. 
Foreign currency financial assets and 
liabilities 
Included within the above table are £19.4m (2020: £46.7m) 
of assets and £19.0m (2020: £27.4m) of liabilities relating 
to the overseas subsidiaries which have been translated 
in the consolidation at the year-end rate. These balances 
are subject to movements in exchange rates, as shown in 
the statement of changes in equity. The Directors do not 
believe the risk is significant enough to warrant hedging 
against the investments in overseas companies. 
Also included within the above table are foreign  
currency denominated external trade payables and 
receivables of £3.7m (2020: £11.1m) and £4.3m  
(2020: £18.7m) respectively. 
The table below shows the Group’s sensitivity to  
changes in foreign exchange rates on its financial 
instruments denominated in foreign currencies. 
This analysis is based on foreign currency exchange rate variances that the Group considered to be reasonably possible at 
the end of the year/period. The analysis assumes that all other variables remain constant. 
Foreign Currency Financial Assets  
and Liabilities
As at 
31 March 2021
As at 
31 March 2020
£m
£m
10% appreciation of the above foreign currencies 
0.1
1.8 
10% depreciation of the above foreign currencies 
(0.1)
(2.1) 
Group 
31 March 2021
Company 
31 March 2021
Group 
31 March 2020
Company 
31 March 2020
£m
£m
£m
£m
AUTHORISED, ALLOTTED AND ISSUED
272,481,916 fully paid ordinary shares of 
£0.01 each (2020: 152,710,833) 
2.7 
2.7 
1.5 
1.5 
As at 31 March 2021 
Consolidated Group
Less than 1 year
1–5 years
More than 5 years
£m
£m
£m
Inventories 
2.3 
- 
- 
Trade and other receivables 
8.2
0.7
- 
Trade and other payables 
(14.6)
- 
- 
Bank overdraft 
(0.4) 
- 
- 
Borrowings 
(4.5) 
(34.0)
- 
Lease liabilities 
(3.3) 
(5.6) 
(10.0)
Accruals 
(8.7) 
- 
- 
Deferred revenue 
(3.2) 
- 
- 
Deferred consideration 
(0.1) 
- 
- 
As at 31 March 2020 
Consolidated Group
Less than 1 year
1–5 years
More than 5 years
£m
£m
£m
Inventories 
7.8 
- 
- 
Trade and other receivables 
31.9 
0.9 
- 
Trade and other payables 
(24.8) 
(1.4) 
- 
Bank overdraft 
(0.3) 
- 
 -
Borrowings 
(4.4) 
34.9
- 
Lease liabilities 
(4.1) 
(7.5) 
(9.2) 
Accruals 
(13.9) 
- 
- 
Deferred revenue 
(9.0) 
- 
- 
Deferred consideration 
(0.9) 
- 
- 
Notes to the Financial Statements
145
Annual Report & Accounts FY21
Arena Events Group plc
144

24. Share Option Reserve
The share option reserve represents the expected cost to 
the Group to satisfy the Group’s share option scheme. Both 
the Black Scholes and Monte Carlo methods were used to 
determine the value of the charge to the share option reserve. 
A Group share option scheme allows for options to be 
issued over ordinary shares, up to a maximum of 10% 
of the Company’s ordinary shares in issue at the time of 
grant, over a ten-year period. The option exercise price will 
usually be the mid-market price of the shares on the date 
of grant. 
FY21: One option award was made during the year.  
The award had an exercise price of 1 pence per share  
with a performance condition based on the Company's 
average share price during the 30-day period ending on 
the third anniversary of the date of grant (30 September). 
Based on this average share price the percentage of 
awards that will vest are: 
Company Share Price
Percentage of the 
awards that will vest
Under 5 pence
0%
Between 5 pence and 15 
pence (in 0.1 pence steps) 
Straight line basis 
between 0% and 25%
Between 15 pence and 30 
pence (in 0.1 pence steps) 
Straight line basis 
between 25% and 100%
30 pence and above
100%
The total number of shares under this option award as at 31 
March 2021 were 21,250,000. 
FY20: Three option awards were made during the period. 
The first option awards had an exercise price of 40 pence 
per share, no performance conditions and vest equally 
after two, three and four years from the date of grant 
subject to the following conditions: award is subject to 
the Adjusted Earnings per share for the Group (“Adjusted 
EPS”) as calculated on a consistent basis by the Group’s 
primary broker having increased by a total amount over the 
period in excess of 10% per annum. The base figure for this 
calculation being the FY18 Adjusted EPS of 3.7 pence; and 
the figure on the testing date will be the figure for  
FY22 (the year to 31 March 2022). If the compound growth 
is in excess of 10% per annum the award will vest in full.  
If the compound growth is below 8% per annum the award 
will be fall away. In between these two levels an adjusted 
number of options awarded will vest on a straight-line pro 
rata basis. During the year 613,000 option awards lapsed 
due to being replaced by a new award and 851,000 option 
awards lapsed due to holders leaving the Group. The total 
number of shares under this option award as at 31 March 
2021 were 324,000 (31 March 2020: 1,788,000). These 
options are vesting in three equal amounts of 108,000 on  
01 July 2022, 2023 and 2024. The second option awards 
had an exercise price of 18.5 pence per share, during 
the year 100,000 option awards lapsed due to holders 
leaving the Group. The total number of shares under this 
option award as at 30 March 2021 was nil (31 March 2020: 
100,000). The third option awards had an exercise price of 
18.5 pence per share, no performance conditions and shall 
vest equally after three, four and five years from the date 
of grant. During the year 2,162,162 option awards lapsed 
due to being replaced by a new award. The total number of 
shares under this option award as at 31 March 2021 were 
nil (31 March 2020: 2,162,162). 
Group
Company
£m
£m
At 1 April 2020 
0.6 
0.6 
Share option provision
(0.4) 
(0.4) 
At 31 March 2021 
0.2 
0.2 
22. Share Premium Account
The share premium reserve movement in the year is a result of the premium arising on the issue of the equity shares 
detailed in Note 21 net of expenses incurred by the company of £1.5m, (2020: detailed in Note 22 net of issue expenses 
incurred by the company of £1.0m).
Group 
31 March 2021
Company 
31 March 2021
Group 
31 March 2020
Company 
31 March 2020
£m
£m
£m
£m
Balance
89.7 
89.7 
78.5 
78.5 
Authorised share capital is unlimited. 
As at the end of 31 March 2021 there were 272,481,916 
(31 March 2020: 152,710,833) ordinary shares at £0.01 in 
issue resulting in £2.7m share capital and £89.7m of share 
premium. All shares carry equal rights. 
In the year ended 31 March 2021 the following issues of 
£0.01 ordinary shares were made: 
On the 15 April 2020, the Company raised £9.5m (before 
fees and expenses) by way of a subscription for 60,000,000 
new Ordinary Shares and a placing of 35,000,000 new 
Ordinary Shares, in each case at a price of 10 pence per 
share. The net proceeds of the Capital Raising were to fund 
working capital requirements. 
On the 29 March 2021, the Group announced the conditional 
raising of £11.0m (before fees and expenses) by way of 
a subscription for 10,714,285 new Ordinary Shares and a 
placing of 67,857,143 new Ordinary Shares, in each case 
at a price of 14 pence per share. As well as strengthening 
the Group’s balance sheet, the net proceeds of the capital 
raise will be used to take advantage of the opportunities 
presented by the COVID-19 affected market to acquire 
attractive assets on favourable terms, including the 
acquisition of the business and assets of Aztec Shaffer. 
The issue price of 14 pence per new Ordinary Share, 
represented a 3.4 percent discount to the closing middle 
market price of 14.5 pence per Existing Ordinary Share 
on 26 March 2021, the last Business Day before the 
announcement of the Placing and Subscription. 
The First Placing Shares and the First Subscription Shares 
issued pursuant to the Company's existing authorities to 
allot equity securities and disapply pre-emption rights 
granted at its Annual General Meeting held on 1 September 
2020 and consisted of a subscription for 3,377,875 new 
Ordinary Shares and a placing of 21,393,208 new Ordinary 
Shares, in each case at a price of 14 pence per share. The 
First Placing Shares and the First Subscription Shares were 
admitted to trading on AIM on 31 March 2021. 
The Second Placing Shares and the Second Subscription 
Shares were admitted to trading on AIM post 31 March 2021 
and are detailed in Note 34. 
In the fifteen months ended 31 March 2020 the following 
issues of £0.01 ordinary shares were made: 
18 April 2019, 800,000 shares at £0.385 were issue as 25% 
settlement of the deferred consideration that arose on the 
acquisition of assets from Stuart Rentals in 2018.
23. Merger Reserve
The movement on the merger reserve is as set out in the consolidated statement of changes in equity. There was no 
movement in the year ended 31 March 2021 (for the fifteen-month period ended 31 March 2020: nil). The merger reserve 
was created as an effect of reverse acquisition accounting on creation of Arena Events Group plc in July 2017.
Notes to the Financial Statements
147
Annual Report & Accounts FY21
Arena Events Group plc
146

2018: Two option awards were made during the year.  
The first option awards had an exercise price of 60 pence 
per share, no performance conditions and vest equally 
after two, three and four years from the date of grant.  
The total number of shares under this option award as at 
31 March 2021 were 45,000 (31 March 2020: 135,000). 
These options are vesting in three equal amounts of 
15,000 on 1 December 2020, 2021 and 2022. During 
the year 90,000,000 option awards lapsed due to being 
replaced by a new award The second option awards had 
an exercise price of 68 pence per share and shall vest 
equally after three, four and five years subject to the 
following conditions: 75% of the Awards are subject to 
EPS performance conditions, measured over a three 
year performance period; with the balance of 25% 
being at the discretion of the Remuneration Committee, 
based on its judgement of the successful integration of 
acquisitions closed during the period. To the extent that 
the performance conditions are not satisfied, the relevant 
part of the awards shall lapse. During the year 885,000 
option awards lapsed due to being replaced by a new 
award and 375,000 option awards lapsed due to holders 
leaving the Group. The total number of shares under this 
option award as at 31 March 2021 were 245,000 (31 March 
2020: 1,505,000). These options are vesting in three equal 
amounts of 81,667 on 05 October 2022, 2022 and 2023. 
2017: Option awards were made in July 2017 with an 
exercise price of 55 pence per share. These initial option 
awards have no performance conditions and vest equally 
after two, three and four years from the date of grant. 
During the year 2,530,909 option awards lapsed due to 
being replaced by a new award and 454,545 option awards 
lapsed due to holders leaving the Group. The total number 
of shares under this option award as at 31 March 2021 were 
572,727 (31 March 2020: 3,558,182). 
25. Capital Commitments
There are no amounts contracted for but not provided in 
the financial statements for the Group and for the Company 
(2020: nil). 
26. Contingent Liabilities
The Group has contingent liabilities in relation to its US 
division (2020: in relation to its US division). AES Inc 
agreed a settlement with the United States' Attorney's 
Office for the Southern District of Georgia to resolve the US 
government's investigation of AES Inc (the “Settlement”). 
The Settlement includes the payment by AES Inc of 
$4.8 million in equal instalments over five years (being 
$960,000 per annum), the third payment made in 2020 
(second payment in 2019). In addition, there is the potential 
for additional contingent payments of $600,000 per year 
in any of the five years, 2018 to 2022, if certain financial 
hurdles are exceeded. These hurdles are AES Inc achieving 
revenue greater than $150 million or net profits greater 
than $2.5 million based on calendar year results to 31 
December. The contingent payment was not triggered in 
the twelve months to December 2020 (twelve months to 
December 2019: none). 
Given the uncertainty of future financial performance of 
AES Inc, no provision has been made for future potential 
contingent payments. 
27. Pension Commitments
Group
The Group operates various defined contribution  
pension schemes, the assets of which are held separately 
from those of the Group in independently administered 
funds. The Group incurs further costs in contributions  
to employees’ own schemes. The cost of contributions  
to the defined contribution schemes amounts to £0.4m  
(2020: £0.7m) in the year. All unpaid contributions were 
paid within 1 month of the year end.
Company
The Company operated a pension scheme in 2021 and the 
cost of contributions to the defined contribution scheme 
amounted to £29,000 (2020: £35,000). 
28. Related Party Transactions 
Group
Remuneration of key management personnel
The remuneration of key management personnel of the Group, is set out below in aggregate for each of the relevant 
categories specified in IAS24 Related Party Disclosures. Key management are identified as Group Board members and 
those senior managers who are key decision makers at a regional level:
Notes to the Financial Statements
Year ended 
31 March 2021 
15 months to 
31 March 2020
£m
£m
Short-term employee benefits
0.9 
1.6 
Share options
- 
- 
0.9
1.6 
Of the key management personnel, four have retirement benefits accruing under money purchase pension schemes  
(2020: four). Included in the numbers above short term employee benefits of £0.4m (2020: £0.7m) relate to the company. 
The Group does not have any post-employment benefit accruing in relation to the key management personnel. 
Company
Lombard Odier Asset Management (Europe) Limited (LOIM) and TasHeel Holding Group (THG) both owned more than 
20% of the issued share capital of the Company as at 31 March 2021. As part of the placing and subscritption completed in 
April 2021 (see Note 34) the LOIM ownership was diluted to 18%.
The company holds loan notes with LOIM of £2.4m including capitalised interest as at 31 March 2021. The loan notes carry 
a 15% interest rate and have a final redemption date of September 2021. Henry Turcan, a representative of LOIM, joined 
the main board as a Non-Executive Director on 8 June 2020.
Amounts due to Company from related parties
Year ended 
31 March 2021 
15 months to 
31 March 2020
£m
£m
AES Arena Event Services Group Holdings
79.4
79.3
WB Co (1403)
17.7
17.7
Arena Event Services Group Ltd
17.3
17.0
Arena Stuart Rentals
0.8
0.5
115.2
114.5
149
Annual Report & Accounts FY21
Arena Events Group plc
148

29. Net Cash Flow from Operating Activities
30. Cash and Cash Equivalents
Group
Note
Year ended 
31 March 2021 
15 months to 
31 March 2020
£m
£m
Operating loss for the year 
(9.8)
(19.6) 
ADJUSTMENTS FOR: 
 
 
Depreciation of property, plant and equipment 
11
7.8
9.5 
Depreciation of right-of-use assets 
17
4.7
4.7 
Impairment of goodwill 
- 
16.1 
Amortisation of intangible assets 
10
0.6 
0.9 
Deferred consideration 
- 
(1.2) 
Gain on disposal of property, plant and equipment 
4
0.2
(0.3) 
Share option (credit)/costs 
(0.4) 
0.3 
Operating cashflows before changes in  
working capital 
3.1
10.4 
Decrease/(increase) in inventories 
5.4 
(2.0) 
Decrease/(increase) in receivables 
23.3
(5.3) 
(Decrease)/increase in payables 
(19.4)
9.8 
Cash generated by operations 
12.4
12.9 
Bank and lease interest paid
(1.3) 
(1.7) 
Loan note interest paid 
(0.3)
(0.1) 
Other finance charges 
(0.1) 
(0.2) 
Corporation tax 
(0.6) 
(0.3) 
Net cash inflow from operating activities
10.1
10.6 
31 March 2021
31 March 2020
£m
£m
Cash and bank balances
18.4 
5.8 
Bank overdrafts
(0.4) 
(0.3) 
18.0 
5.5 
Notes to the Financial Statements
31. Analysis of Changes of Net Debt
Group
As at 
31 March 2020 
Cash flow
Exchange 
movements
Other non-cash 
changes
As at 
31 March 2021
£m
£m
£m
£m
£m
Cash in hand and at bank 
5.8 
12.9
(0.3)
- 
18.4 
Bank overdraft 
(0.3) 
(0.1) 
- 
- 
(0.4) 
Debt due within one year 
(4.4) 
- 
0.2 
(0.3) 
(4.5) 
Debt due after one year 
(34.4) 
(0.7) 
1.2 
(0.1) 
(34.0) 
Leases due within one year 
(0.6) 
0.6 
(0.1) 
(0.2) 
(0.3) 
Leases due after one year 
(0.3) 
- 
0.1 
0.2 
- 
Net debt 
(34.2) 
12.7
1.1
(0.4) 
(20.8) 
Balances at 31 March 
2021 Comprise
Non-current 
assets
Current 
assets
Current 
liabilities
Non-current 
liabilities
Total
£m
£m
£m
£m
£m
Cash and bank balances 
- 
18.4 
- 
- 
18.4 
Bank overdraft 
- 
- 
(0.4) 
- 
(0.4) 
Leases 
- 
- 
(0.3) 
- 
(0.3) 
Borrowings 
- 
- 
(4.5) 
(34.0) 
(38.5) 
Net debt 
- 
18.4 
(5.2) 
(34.0) 
(20.8) 
Non-cash changes comprise movement in repayment due date. The above tables are used by Group to support banking 
requirements and are pre-IFRS 16.
Amounts due from the Company  
to related parties
Year ended 
31 March 2021 
15 months to 
31 March 2020
£m
£m
LOIM 
2.4
2.1
AES Arena Event Services Holdings 
2.2
2.2
Arena Event Services
4.4
4.7
AMEA Gulf
-
0.3
9.0
9.3
151
Annual Report & Accounts FY21
Arena Events Group plc
150

32. Net Cash Flow from Operating Activities
33. Dividends
Company
Year ended 
31 March 2021
15 months to 
31 March 2020
£m
£m
Operating loss for the year
0.1
(21.0)
ADJUSTMENTS FOR:
Share option (credit)/costs
(0.4)
0.3
Operating cashflows before changes in  
working capital
(0.3)
(20.7)
(Increase)/decrease in receivables 
(0.5)
0.6
Increase in payables 
(0.1)
(0.2)
Increase in provisions
0.1
20.7
Cash generated by operations 
(0.8)
0.4
Bank interest paid 
(0.6)
(0.8)
Loan issue costs
(0.1)
(0.2)
Loan note interest (paid)/received
(0.4)
0.5
Net cash flow from operating activities
(1.9)
(0.1)
Year ended 
31 March 2021
15 months to 
31 March 2020
£m
£m
Interim dividend for the year ended 31 March 2021 of 
nil pence per share (2020: 0.25 pence per share) 
- 
0.4 
Proposed final dividend for the year ended 31 March 
2021 of nil pence per share (2020: nil pence per share) 
- 
- 
There was no interim dividend paid or final dividend recommended in the year ended 31 March 2021. (A total dividend of 
0.25 pence per share was paid for the fifteen-month period ended 31 March 2020. Dividend payments were based on the 
net assets of the Company in line with the Companies Act 2006 (Part 23)). 
Received
The Company did not receive any dividends during the year ended 31 March 2021 (2020: none). 
Paid or to be Paid
Notes to the Financial Statements
34. Post Balance Sheet Events
Placing & subscription 
On the 29 March 2021, the Group announced the conditional 
raising of £11m (before fees and expenses) by way of a 
subscription for 10,714,285 new Ordinary Shares and a 
placing of 67,857,143 new Ordinary Shares, in each case 
at a price of 14 pence per share. As well as strengthening 
the Group’s balance sheet, the net proceeds of the capital 
raise will be used to take advantage of the opportunities 
presented by the COVID-19 affected market to acquire 
attractive assets on favourable terms, including the 
acquisition of the business and assets of Aztec Shaffer. 
The issue price of 14 pence per new Ordinary Share, 
represented a 3.4 percent discount to the closing middle 
market price of 14.5 pence per Existing Ordinary Share 
on 26 March 2021, the last Business Day before the 
announcement of the Placing and Subscription. 
The capital raising was conducted in two separate 
tranches: 
Tranche One 
The First Placing Shares and the First Subscription Shares 
issued pursuant to the Company's existing authorities to 
allot equity securities and disapply pre-emption rights 
granted at its Annual General Meeting held on 1 September 
2020 and consisted of a subscription for 3,377,875 new 
Ordinary Shares and a placing of 21,393,208 new Ordinary 
Shares, in each case at a price of 14 pence per share. The 
First Placing Shares and the First Subscription Shares were 
admitted to trading on AIM on 31 March 2021. 
Tranche Two 
Following the passing by Shareholders of certain 
Resolutions at the General Meeting held on 14 April 2021, 
the second tranche consisting of the Second Placing 
Shares and the Second Subscription Shares were admitted 
to trading on AIM on 15 April 2021. The second tranche 
consisted of a subscription for 7,336,410 new Ordinary 
Shares and a placing of 46,463,935 new Ordinary Shares, in 
each case at a price of 14 pence per share. 
153
Annual Report & Accounts FY21
Arena Events Group plc
152

Notes to the Financial Statements
Non-Statutory Financial Information
Year ended 
31 March 2021
Year ended 
31 March 2020 
15 months to 
31 March 2020
(audited) £m
(unaudited) £m
(audited) £m
REVENUE
71.6 
160.6 
183.2 
Cost of sales
(44.6) 
(110.2) 
(127.8) 
GROSS PROFIT
27.0 
50.4 
55.4 
Administrative expenses
(36.8)
(63.5) 
(75.0) 
OPERATING LOSS
(9.8)
(13.1) 
(19.6) 
Analysed as: 
 
 
 
Adjusted EBITDA 
5.7
16.5 
13.2 
Depreciation property, plant and equipment 
(7.8)
(7.7) 
(9.5) 
Depreciation right of use assets
(4.7)
(3.7) 
(4.7) 
Exceptional expenses 
(2.7) 
(17.2) 
(17.5) 
Acquisition costs 
(0.1) 
- 
- 
Share option credit/(costs)
0.4 
(0.3) 
(0.3) 
Intangible amortisation 
(0.6) 
(0.7) 
(0.8) 
(9.8)
(13.1) 
(19.6) 
Finance costs
(3.0)
(2.8) 
(3.4) 
LOSS BEFORE TAXATION
(12.8)
(15.9) 
(23.0) 
Tax on loss on ordinary activities
0.1
0.1 
0.1 
LOSS AFTER TAXATION
(12.8)
(15.8) 
(22.9) 
The Group changed its accounting reference date from 31 December to 31 March to better match the seasonality of the 
Business. In the fifteen-month period ended 31 March 2020 the Group delivered adjusted EBITDA of £13.2m and an 
operating loss of £19.6m. For the twelve months ended 31 March 2020 the Group delivered adjusted EBITDA of £16.5m  
and an operating loss of £13.1m.
Acquisition of Aztec Shaffer 
On 2 April 2021, AAS Opco LLC made a bid for Aztec Shaffer 
as part of a Court-led auction process pursuant to Section 
363 of the United States Bankruptcy Code. This bid was 
confirmed as successful on 6 April 2021 and was approved 
at the sale hearing at the United States Bankruptcy Court 
for the Southern District of Texas on 16 April 2021. The total 
value of the bid to the secured lender (AIG) and including 
amounts payable to the parties that provided interim 
funding through the bankruptcy process was $25.6m. 
This purchase price was funded by an equity contribution 
of $3.35 million by the Company (via its subsidiary, AES 
Arena Event Services Holdings Limited) in return for a 50% 
equity stake in AAS Opco LLC (with management control) 
alongside an $18.25m debt financing package provided by 
the Company’s Co-Bidders.
Aztec Shaffer comprises two businesses, Aztec Events & 
Tents (“Aztec”) and Shaffer Sports & Events (“Shaffer”). 
Aztec is a very similar business to Arena’s existing 
subsidiary based in California: Arena Stuart Rentals. 
Aztec is based in Houston, the fourth largest city in the 
US, and has a diversified customer base with its products 
including party/wedding tents as well as tables, chairs, 
linens, table-top items, dance floors and decorative 
items. By contrast, Shaffer operates across North America 
from its Houston base, with the majority of its historical 
revenues coming from golf, supporting in excess of fifteen 
tournaments a year including the Players Championship 
and the Presidents Cup. Other sports served by Shaffer 
include motorsports and horse racing. Shaffer's focus on 
sports is well aligned with the Group’s other US subsidiary, 
Arena Events Services Inc. which has a similar product 
focus but a broader customer mix, also serving many 
events and projects outside of the sporting world. 
Coronavirus Large Business Interruption 
Loan Scheme (CLBILS) 
On 12 October 2020, supported by HSBC, the Company 
secured an extra £15.6m of funding under the UK 
Government-backed CLBILS. This facility provides 
additional liquidity headroom to the Group in the UK to 
manage any uncertainty around the pace of opening up  
of events to mass participation as COVID-19 restrictions 
are eased.
The terms of the facility require an initial draw to be made 
within the first six months and a second (final) draw to be 
made before the first anniversary of the facility. Failure to 
make the first draw would see the entire facility forfeited 
and, in line with this requirement, on 1 April 2021, the 
Company drew down £4m. Drawn amounts bear interest at 
LIBOR plus a 2.4% margin whilst the remaining unutilised 
facility bears interest at 1% per annum.
Restructure 
On the 15 April 2021, the Group underwent a  
restructure of its UK owned subsidiaries to reduce 
complexity, better align the corporate structure with  
the management of the trading divisions and to simplify 
entity balance sheets. As part of this restructuring, 
investments in WB Co (1403) Limited, WB Co (1402) 
Limited and AES Arena Event Services Holdings Ltd were 
transferred to be direct investments of the Company.  
The restructuring is not expected to have any material 
financial impact on the Group.
155
Annual Report & Accounts FY21
Arena Events Group plc
154

Nominated Advisor and Broker
Cenkos Securities plc  
6.7.8 Tokenhouse Yard  
London  
EC2R 7AS  
United Kingdom 
+44 (0) 20 7397 8900 
US Investor Relations
tkdyAdvisors LLC 
880 Third Avenue, 16th Floor 
New York 
NY 10022 
United States of America
+1 646 574 3171
Solicitors to the Company
Pinsent Masons LLP  
30 Crown Place  
London  
EC2A 4ES  
United Kingdom 
Accountants to the Company
Deloitte LLP  
Hill House  
1 Little New Street  
London  
EC4A 3TR  
United Kingdom 
Registrars
Computershare Investor Services (Ireland) Limited  
3100 Lake Drive  
Citywest Business Campus  
Dublin 24, D24 AK82  
Ireland 
Financial PR
Alma PR  
71–73 Carter Lane  
London  
EC4V 5EQ  
United Kingdom 
+44 (0) 20 3405 0205
Group Head Office
4 Deer Park Road  
Wimbledon  
London  
SW19 3GY  
United Kingdom
+44(0)203 770 3838
www.arenagroup.com/investors
UK & Europe Regional Head Office
Needingworth Industrial Estate 
St Ives 
Cambridgeshire  
PE27 4NB 
United Kingdom 
+44 (0)1480 468 888
www.arenagroup.com
Middle East & Asia Regional Head Office
Warehouse TP010306  
National Industries Park  
Jebel Ali  
PO Box 65588  
United Arab Emirates 
+971 (0)4 332 2333
www.arenamea.com
Americas Regional Head Office
10861 S. Howell Ave.  
Oak Creek  
Wisconsin  
WI 53154  
United States of America 
+1 800 3836332
www.arenaamericas.com
Shareholder Information
Company Offices
Annual Report & Accounts FY21
157
Arena Events Group plc
156

Arena Events Group plc
www.arenagroup.com