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Alfa Financial Software Holdings

alfa · LSE Financial Services
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Sector Financial Services
Industry Asset Management
Employees 201-500
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FY2020 Annual Report · Alfa Financial Software Holdings
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D E V E L — 
  O P I N G

  M O M E N  
—T U M

Alfa Financial Software Holdings PLC 
Annual Report and Accounts 2020

C O N T E N T S

2 0 2 0   H I G H L I G H T S

Strategic report
  11  At a glance

  12  CEO business review

  16  Market overview

  18  Our business model

  20  Our investment case

   22  Company strategy 

  24  Strategy in action

  24  People 

  26  Strategic investment 

  28  Alfa iQ 

  30  Cloud Hosting

  32  Partnerships 

  34  Alfa Start 

   36  Key performance indicators

  38  Financial review 

  42  Risk Management 

  44   Principal risks  

and uncertainties 

  50  Viability statement 

   52   Section 172 statement

   56   Environmental, social  
and governance

Governance
  64   Chairman’s introduction 

to governance

  66  Board of Directors

  68  Company Leadership Team

  69  Corporate Governance Report

  79   Nomination Committee Report

  82   Audit and Risk Committee Report

  88   Directors’ Remuneration Report

  92  Directors’ Remuneration Policy

 100  Annual Report on Remuneration

 108   Statement of Directors’ 

responsibilities

 109  Directors’ Report

Financial statements
 113  Independent auditor’s report

 120   Consolidated statement 
of profit or loss and 
comprehensive income

 121   Consolidated statement 
of financial position

 122   Consolidated statement 
of changes in equity

 123   Consolidated statement 

of cash flows

 124   Notes to the consolidated 
financial statements 

 154   Company statement 
of financial position 

 155   Company statement 
of changes in equity 

 156   Company notes to the 

financial statements 

Other information
 160  Glossary of terms

 162  Shareholder information

Group revenue

Operating profit

£79m

£64m in 2019

£24m

£14m in 2019

Net cash

Operating profit margin1

£37m

£59m in 2019

30%

21% in 2019

 Special dividend

Number of customers2 

£44.2m

32 

nil in 2019

26 at 31 December 2019

Alfa team at 
31 December 2020

360
employees

316 at 31 December 2019

Background image 
options to come from 
client

1.   Operating profit margin being operating profit as a proportion of revenue.

2.  Includes four pipeline customers at 31 December 2020.

 
 
 
 
 
 
D E V E L O P I N G   
M O M E N T U M

1

W E   A R E 
A L L   A B O U T 
S O F T WA R E 
&   D E L I V E R Y

Alfa is a leading provider of software 
and services to the global auto and 
equipment finance industries. We 
deliver our leading-edge technology 
with smart, diverse people, making our 
customers future-ready.

Exploring opportunities 
in AI through Alfa iQ
Alfa iQ was established with a mission to 
make access to assets efficient and successful 
by delivering intelligence to the world’s auto 
and equipment finance providers.

Accelerating growth 
with Alfa Start
Alfa Start facilitates quicker 
implementations both through 
the Alfa Start implementation 
model and as a project accelerator.

 Read more on page 28

 Read more on page 34

Strategic reportGovernanceFinancial statementsOther information2

D E V E L O P I N G   
M O M E N T U M

L A U N C H   O F   A L FA 
S Y S T E M S   5 . 6 

We push the boundaries of 
what software for auto and 
equipment finance really 
means, with customers at 
the heart of everything we do.

EVOLVING SOFT­‑ WAREPLATFORMAlfa Financial Software Holdings PLC Annual Report and Accounts 20203

Quicker 
implementation

Alfa Start
page 34

New 
products

Cash accounts, 
usage-based billing
page 13

New user 
interface

Comprehensive UX 
and UI redesign
page 27

Changing  
regulations

LIBOR reform: 
support for SONIA and SOFR
pages 17 and 27

The leading software 
choice for asset finance 
companies, worldwide.

EVOLVING SOFT­‑ WAREPLATFORMStrategic reportGovernanceFinancial statementsOther information4

D E V E L O P I N G   
M O M E N T U M

D E L I V E R I N G 
FA S T E R 
E F F I C I E N T 
S Y S T E M S

Successful delivery of 
customer critical projects: 

Five go-lives during 2020 

 Read more on page 5

Alfa Financial Software Holdings PLC Annual Report and Accounts 20205

“ Alfa Systems gives us key API 

capabilities that weren’t available 
in our legacy banking platform, 
enabling us to launch a wider range 
of new products, improve speed and 
efficiency, and offer a significantly 
improved service to our brokers 
and their customers.” 

  Paul Bartley
  MD Asset Finance,  
  Hampshire Trust Bank

2020
Successful 
delivery projects

1 2 3 4 5

US automotive
Right at the start 
of the year we 
achieved the 
go-live for a large 
US automotive 
client with 
4.6 million active 
vehicle contracts 
demonstrating 
the scalability 
of Alfa Systems 
and our ability to 
handle the most 
complex projects.

Hampshire 
Trust Bank
In March, 
Hampshire Trust 
Bank’s specialist 
business finance 
division went live, 
only 19 weeks 
after contract 
signature, which 
was the first live 
demonstration 
of the advantages 
of the Alfa 
Start model.

South African 
Retail Bank
Following the 
‘go’ decision in 
March, the first 
live contracts 
went onto the 
system in June. 
This project has 
demonstrated how 
we can successfully 
integrate partners 
into our delivery 
teams and how 
Alfa Hosting 
can enable fast 
start-up and stable 
environments.

First Alfa Start 
for US auto
We saw the 
successful go-live 
of our first US Alfa 
Start client in US 
automotive. It is 
really impressive 
to see how quickly 
this project has 
been delivered, 
particularly 
considering that 
deployment and 
implementation 
was delivered 
remotely.

European 
Retail Bank
May saw the 
go-live of the 
retail automotive 
portfolio for new 
contracts before 
full migration of 
existing contracts 
in October, 
with go-live for 
the wholesale 
portfolio taking 
place in September. 

Strategic reportGovernanceFinancial statementsOther information6

D E V E L O P I N G   
M O M E N T U M

W E   H AV E   T H E 
B E S T   I N   T H E 
B U S I N E S S . . .

Cloud Hosted solutions

Global reach

Providing innovative solutions

Recruiting the best

Alfa Financial Software Holdings PLC Annual Report and Accounts 20207

Adapting our operations

Proven delivery

. . . I N   O U R 
B U S I N E S S

Alfa is growing: recruiting 
new people through Covid-19, 
and we continue to invest 
in our graduate programme.

 Read more on page 24

Leading edge technology

Creating a positive impact

Strategic reportGovernanceFinancial statementsOther information8

D E V E L O P I N G   
M O M E N T U M

Delivering across 
European locations
We delivered an upgrade for an 
equipment finance company across 
multiple offices in Luxembourg, 
Spain, the UK, and Germany.

Upgrading multiple 
locations simultaneously 
We delivered a full upgrade for an 
automotive finance company across 
multiple offices in the Americas.

3

Alfa Start projects 
completed or in the 
implementation phase 
as at 31 December 2020 

10

Cloud Hosted projects 
as at 31 December 2020

In numbers:

7

ongoing software 
implementation 
projects as at 31 
December 2020 

5

successful go-lives 
during 2020

12

upgrades were 
delivered in 2020

Alfa Financial Software Holdings PLC Annual Report and Accounts 20209

26

countries served

30

years in the industry

G R O W I N G 
G L O B A L 
I N N O VAT I O N 
O P P O R T U N I T I E S

Live across four continents, 
our class-leading software 
platform is at the heart of 
some of the world’s largest 
and most innovative asset 
finance companies.

 Read more on page 16

Multiple time zones; 
no problems 
We implemented, went live and 
delivered an upgrade for a global 
bank across multiple locations in 
three regions: Europe, Americas 
and Asia Pacific.

Strategic reportGovernanceFinancial statementsOther information10

D E V E L O P I N G   
M O M E N T U M

B U I LT   
F R O M   O U R   
P U R P O S E

To deliver our leading-edge 
technology with smart, 
diverse people, making our 
customers future-ready.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020AT   A   G L A N C E
AT   A   G L A N C E

What we do

Software implementation

Ongoing development and services

Maintenance

11

35% 

revenue

41% 

revenue

We had seven ongoing implementations at 
31 December 2020, an increase of one since 
last year end. One new and one restarted 
implementation project were offset by the 
completion of one implementation project 
earlier in the year. Software implementations 
vary in length and size depending on the 
complexity of the lending portfolio, the 
number of systems being replaced and 
the level of change management required. 
During a software implementation, 
there may be a number of go-live events 
as different portfolios are migrated. 
Software implementation includes both 
implementation and development services. 
Implementation services include data 
migration, testing, configuration of customer-
specific automated processes and reporting.

Where we do it

Ongoing development and services (‘ODS’) 
represents additional services or development 
provided to customers after the go-live of 
the software implementation. It also includes 
work done pre-implementation for customers 
who have not yet signed a licence agreement. 
At 31 December 2020 we had four customers 
engaged on  pre-implementation work, 20 post 
go-live customers procuring additional services 
and one implementation customer procuring 
additional services incremental to the services 
associated with their main implementation project.

24% 

revenue

At 31 December 2020, 
we had 27 maintenance 
customers, up from 22 last 
year. Maintenance pricing 
is based on countries or 
geographical areas in which 
Alfa Systems is being used, 
the number of finance 
contracts managed on 
Alfa Systems and types 
of assets. In addition, 
by year end customers 
procuring Cloud Hosting 
services had doubled to 10.

Americas

EMEA

Rest of  
World

£29m 

revenue

37% 

of revenue

We primarily served 
customers out of 
offices in Michigan 
and Texas, across the 
US generating £29m 
of revenue in 2020. 
We have deep 
experience of the US 
automotive finance 
sector, but with a 
growing presence in 
equipment finance.

£47m 

revenue

60% 

of revenue

£3m 

revenue

3% 

of revenue

We have operations 
in Australia and New 
Zealand specialising in 
both automotive and 
equipment finance. 
As at 31 December 
2020 we had 17 team 
members in this region. 

We had 19 customers 
based in Europe 
and Africa, including 
four of our ongoing 
implementation 
customers as at 
31 December 2020. 
Alfa Systems has 
been implemented 
and is live in 17 EMEA 
countries, with a further 
expansion underway 
into additional countries 
over the next few years. 

Who we do it for

Banks

62% 

revenue

Customers classified as 
banking institutions are 
finance entities associated 
with regulated banking groups.

Original equipment 
manufacturers

18% 

revenue

OEMs include both equipment 
and automotive manufacturers, 
whose main purpose is the sale 
of the asset rather than the 
provision of financing.

Independents

20% 

revenue

Independent customers are 
customers who are neither part 
of a regulated banking group 
nor manufacturers of the asset 
being financed. Independent 
customers tend to be smaller, 
both in portfolio volumes and 
personnel using Alfa Systems.

Strategic reportGovernanceFinancial statementsOther information12

C E O   B U S I N E S S   R E V I E W

“ During 2020, despite the short‑term 
challenges, we have continued to 
believe in our strategy of attracting 
the best people and investing in 
our product to support our long‑
term ambitions. This along with 
our successful delivery record and 
sales performance is developing 
momentum for our business.”

Andrew Denton
Chief Executive Officer

Group revenue

£78.9m

£64.5m in 2019

Operating profit

£23.9m

£13.7m in 2019

Strong financial and 
operational performance 
2020 has been a volatile year from 
an economic and societal perspective. 
However, one thing which has remained 
constant throughout the year is the 
resilience and strength of our people and 
the consistent delivery to our customers, 
which has been largely unaffected by 
the events around us. 

The year started with some encouraging 
signs from new contract announcements, 
but was then overshadowed by the impact 
of the Covid-19 pandemic. As part of 
our strong risk management processes, 
we implemented working from home for 
all employees in early March in advance 
of government-imposed lockdowns. 
The switch to remote working was 
accomplished smoothly and without 
disruption, across all of our offices, 
reflecting the investments we had made 
in our infrastructure, the flexibility of our 
systems and the dedication of our people.

We engaged with our customers 
throughout the year to ensure we 
understood how the pandemic was 
impacting their ongoing business 
and, where relevant, their plans for 
implementing and developing Alfa 
Systems. In the early stages of the crisis 
there was inevitably a lot of uncertainty 
around these plans, including the 
cancellation of a newly won contract 
with a US auto customer. Whilst we were 
cautious about the short-term outlook 
for the business, we remained confident 
in our medium to long-term outlook and 
so continued with our plans to grow the 

business, recruit into our client-facing 
teams, and invest in our technology. 
Towards the end of Q2 and into Q3, 
we saw customers recommit to plans 
and in particular a number of customers 
look to upgrade to Version 5. We also 
saw an increase in interest from potential 
new customers. This was triggered in 
part by remote working highlighting 
the need for a digital offering.

We exited 2020 with a strong late stage 
pipeline, and with a renewal of interest 
in digital transformation from potential 
customers particularly in relation to our 
Alfa Start proposition and our Cloud 
Hosting services with 24/7 support. 

We showed progress across all areas 
of the business, but with particularly 
strong growth in ODS and maintenance 
revenues. ODS revenues were boosted 
by pre-implementation work, along 
with post go-live support for a number 
of large customers. Maintenance revenues 
benefited from our growing customer 
base along with strong growth in our 
Cloud Hosting revenues. As a consequence, 
we have seen a strong financial performance 
with revenues up 22% on prior year at 
£78.9m (2019: £64.5m). 

We have increased the total number 
of customers from 26 at the end of last 
year to 32 at the end of 2020, and this 
has helped to continue to diversify our 
customer base. The top 5 customers 
account for 48% of revenues in the period, 
down from 61% in 2019. We had ten 
customers contributing revenues of more 
than £2m in the period, up from seven last 
year. Average headcount for the period 

Alfa Financial Software Holdings PLC Annual Report and Accounts 202013

was 341 (2019: 313) which, along with 
the pay increases awarded last year 
drove higher salary costs, but this was 
partially offset by reduced costs of travel, 
conferences and marketing, resulting in 
an overall increase in operating profit of 
£10.2m to £23.9m (2019: £13.7m).

Increasing our 
technology advantage
Alfa Systems is a market leading, digitally 
enabled platform, with functionality 
that we believe is unrivalled on a modern 
technology stack. This is enabled by 
continued investment and the quality of 
our engineers and subject matter experts. 

During 2020 we continued to invest in 
Alfa Systems, and launched Version 5.6 
which included a comprehensive redesign 
of the user experience along with many 
other features, enhancements and 
technical innovations.

Alfa Systems’ new ‘Mercury’ user interface 
enables users to complete their daily tasks 
with ease in an environment that is fresh, 
clean and uncluttered. The new interface 
draws on end-user experience and 
Design Thinking to give users a more 
positive experience. 

We have improved Alfa POSkit, our 
component-based toolbox for building Point 
of Sale applications with maximum agility.

We have also continued to deliver 
new functionality:

• Usage-based billing, a pay-per mile 
mobility solution that allows end 
customers to be billed only for the 
distance travelled by using real-time 
data collected through telematics 
devices installed in each vehicle
• Cash accounts, a new product for 

wholesale funders that pays interest 
on account balances, or uses the 
interest on account balances to pay 
off the interest on a loan 

• New reference interest rates such 

as SONIA and SOFR to support the 
move away from existing money 
market-based rates like LIBOR

We continue to invest in further 
modularisation for our software. 
This initiative simplifies our code-base, 
which reduces the cost of maintenance 
whilst increasing speed of development 
for new functionality and features. We are 
also investing in our software development 
lifecycle by improving the tooling and 
processes for making changes to the system, 
giving quicker developer feedback from our 
extensive automated testing, and ensuring 
that our development is more efficient. 

Accelerating growth 
with Alfa Start 
Alfa Start is our Cloud Hosted entry 
level version of the Alfa Systems platform. 
It uses a predefined, leading practice 
configuration and process catalogue 
which allows any finance company to 
take full advantage of the proven Alfa 
Systems platform, which until now has 
been within reach only of larger, more 
established operators. This optimised 
approach accelerates systems change, 
maximises value and minimises risk, and 
enables lean businesses to automate and 
innovate. Alfa Start customers can be in 
live production with their new system in 
less than 20 weeks, quickly leveraging 
Alfa’s functionality and performance. 
It can also be used as an accelerator for 
all implementations, cutting the time 
to get even large scale customers live 
using a Minimum Viable Product approach.

In the first half of 2020 we successfully went 
live with an Alfa Start implementation for 
Hampshire Trust Bank in the UK, delivering 
within 19 weeks. 

We have continued to refine the Alfa Start 
package and during the year, Alfa Start 
was formally launched for the US Auto 
Finance sector, where we are building on 
our long-established experience of working 
with market leading companies in that 
market. In October we announced that 
we had achieved a successful go-live for a 
US automotive manufacturer, our first US 
Alfa Start for a US Auto customer, in under 
23 weeks. We have an implementation 
underway for another UK equipment 
customer, due to go-live in Q1 2021.

Cloud Hosting growing
Cloud Hosting is becoming an increasingly 
important part of our business. It not only 
provides a predictable, accretive revenue 
stream for us and a great service for our 
customers, but also allows us to provide 
environments quickly to enable projects 
to get started. 

During the year we announced four new 
contract wins for our Cloud Hosting 
solution. These were with a major South 
African bank to support a multi-phase 
implementation, a leading UK provider 
of auto finance solutions and two UK 
equipment finance companies. One of 
the UK equipment finance companies was 
an existing customer that is upgrading 
from Version 4 to Version 5 as well as 
moving to our Cloud Hosting solution. 

We now host a total of 10 customers. 
Two of these are in pre-implementation, 
four are in implementation and four are in 
live production. Monthly revenues grew 
from £0.1m per month in January 2020 to 
£0.4m per month by the end of the year.

Our Differentiators
This is why our customers 
choose Alfa Systems.

Delivery track record
Our best practice methodologies 
and specialised knowledge of asset 
finance enable us to deliver large 
system implementations and highly 
complex business change projects. 
With an excellent delivery record 
over three decades in the industry, 
Alfa’s track record is unrivalled.

Unify systems
Alfa Systems helps customers reduce 
complexity by consolidating legacy 
systems and eliminating integrations 
and workarounds. Alfa Systems 
removes these inefficiencies by using a 
single platform with a single database.

Innovate and challenge 
in multiple markets 
Multi-entity, multi-regulatory, 
multi-currency and multilingual. 
We react quickly in a complex 
and changing market and adapt 
to match business requirements 
and customer needs as they evolve.

Create an omnichannel 
experience 
We empower customers, dealers 
and vendors through enhanced 
self-service and omnichannel 
technology. We operate with a 
clear and complete picture of the 
customer journey, from onboarding, 
throughout in-life management to 
end of term and retention.

Perform through 
leading‑edge tech 
Alfa Systems is designed ground-up 
with the latest technology to allow 
easy integration into other systems 
and work in a web environment 
with scalable performance, proven 
for a 10 million-contract portfolio. 

Achieve operational agility 
Streamline operations through process 
automation, across different functions 
and geographies. Achieve greater 
control, connected processes and 
a seamless flow of information.

Alfa iQ  
pages 28 to 29

Strategic reportGovernanceFinancial statementsOther information14

C E O   B U S I N E S S   R E V I E W  C O N T I N U E D

Growing partnerships
A key component of our growth strategy 
is to develop strategic alliances with 
selected partners. The partners increase 
our operational capacity with flexible 
resource, and also enhance our capacity 
to target new customers in both existing 
markets and markets where we are not 
currently present.

In February 2020 we announced a global 
partnership agreement with a leading 
international professional services firm 
and at the end of the year we agreed 
a global partnership agreement with 
another international professional services 
firm which took our total number of 
implementation partners to six. These  
agreements will help us to accelerate 
our ability to deliver Alfa to customers 
who want the operational and financial 
advantages that Alfa Systems can bring.

During 2020 partners worked with 
us across six different projects with 
customers in four different countries, 
and since the year-end we have partners 
now working on an additional project.

Exploring opportunities 
in AI through Alfa iQ
In May we formed Alfa iQ, a 51:49 joint 
venture between Alfa and Bitfount, a 
company founded by Blaise Thomson. 
The joint venture structure allows Alfa iQ 
to address the widest possible market. 

Blaise was a founder and CEO at VocalIQ, 
which was sold to Apple in 2015. He  
then led the Apple Engineering office 
in Cambridge, UK until he left in 2019 
to start Bitfount. The joint venture has 
been created to greatly enhance Alfa’s 
ability to develop artificial intelligence 
solutions for the auto and equipment 
finance industries. We believe that this 
has the potential to be transformational 
for our customers in how they use and 
understand data to make better decisions 
and improve their performance.

Alfa iQ is working on three engagements 
already, understanding data and exploring 
potential options for development.

During 2021, Alfa iQ plans to build a 
decision support architecture that is 
tightly integrated with business process 
automation tooling and includes real-time, 
intelligent proactive and reactive decision-
making as well as informed strategic 
decision-making.

This joint venture is at an early stage 
and is aiming to impact revenues in 2022. 
As Alfa iQ meets the definition of a joint 
venture as per IFRS 11, all profits and 
losses made by Alfa iQ will be equity 
method accounted for in line with IAS 28. 

In September 2020 Alfa also published 
its second position paper on artificial 
intelligence titled ‘Using Machine 

Learning in the Wild’. This paper describes 
two machine learning related projects that 
Alfa engineers had pursued as part of Alfa’s 
innovation framework. It has interesting 
insights into the trade-offs between 
adopting off-the-shelf approaches 
and building up models internally, 
as well as showing how much can be 
done with a relatively small investment.

Board evolution and governance
In the first half two new Non-Executive 
Directors, Adrian Chamberlain and 
Charlotte de Metz, were appointed 
to the Board, and Duncan Magrath 
was appointed Chief Financial Officer. 
Below Board level, the addition of 
Vicky Edwards as Chief People Officer 
completed the Company Leadership 
Team which now comprises eight people 
and blends deep Alfa experience with 
new external expertise. I am delighted 
with the Board and leadership team we 
have assembled and I am enjoying working 
with them, albeit remotely at the moment.

On 22 July 2020 we announced that as a 
result of a competitive tender process we 
had appointed RSM UK Audit LLP (RSM) as 
our new auditor. To ensure that we can work 
with the widest range of partners possible, 
Deloitte, our previous auditor, which is one 
of the leading service providers to the global 
asset and automotive finance market, was 
not considered as part of the tender process 
for our audit. The appointment of RSM 
as auditor for the 2021 financial year will be 
subject to approval by shareholders at the 
next Annual General Meeting of the 
Company to be held on 10 May 2021.

Strong engagement 
with our people
In response to Covid-19, we did 
not furlough any staff, have not taken 
any government support though the 
pandemic, and provided funds to 
support home working. We proactively 
moved to remote working in advance of 
government-imposed lockdowns, and our 
offices generally remained closed through 
the year. Where safe to do so, and where 
allowed under local rules, we reopened 
offices for those who wished to return to an 
office environment. Where needed we have 
supported homeschooling by providing 
time off. We currently do not expect 
full-scale office working to return before 
September 2021 at the earliest and are 
considering what our working model will be 
once the impact of the pandemic has eased.

Along with the Board and Company 
Leadership Team changes noted above 
we have continued to invest in our people, 
both by continuing to recruit but also 
committing time and effort to ensure 
we maintain engagement despite the 
difficulties of remote working. We held 
both our annual global conference and 
global Christmas meeting remotely, and 

we have continued to encourage feedback 
through regular Company meetings, and 
engagement surveys. We also held live video 
meetings where the whole Company can ask 
questions of the senior management and, 
on one occasion, the Non-Executive 
Directors as well.

We continue to monitor the engagement 
of our people through our bi-monthly Pulse 
surveys. Through active communication 
to ensure that our people understand our 
strategy, objectives and performance and 
keeping them up to date with developments, 
our engagement rating has consistently been 
above 70% since March 2020, and continued 
to improve through 2020. 

We recognise that the Covid-19 pandemic 
has imposed many difficulties on our 
people, but they have tackled them 
with great commitment so we would 
like to thank them for all their efforts this 
year and we are confident that they will 
continue to do so as the situation develops.

Making a positive impact
One of our core values is ‘Making a positive 
impact’ and I am delighted that despite the 
challenges of 2020, we have continued to 
live this value throughout the organisation 
and we have made exceptional progress in 
the year.

We have been more focused in our 
environmental and social efforts, using 
four of the United Nations Sustainable 
Development Goals to help direct our 
work. The four goals we chose to work with 
initially are: Quality Education, Gender 
Equality, Climate Action and Partnerships.

We have provided the environment to 
help the formation and growth of new 
communities within Alfa, for example, 
the growth of the Women’s Community 
and the formation of the Alfa for Racial 
Equity Group. These communities and 
others have organised many social talks 
and events for us to engage the company 
and support wellbeing. Externally we have 
highlighted important issues by using our 
corporate voice to support and champion 
bodies such as the Black British Network, 
Stonewall and the Women’s Association, 
and we have supported our supply chain 
through a difficult year.

Special dividend and initiation 
of regular dividend payments
We remain a strongly cash generative 
business and clearly have excess capital 
for our present and predicted needs. 

Having carefully considered both our 
short-and-medium term requirements 
including a number of downside scenarios, 
the Board decided to declare a special 
dividend of 15 pence per share which was 
paid on 6 November 2020 to shareholders 
on the register as at 16 October 2020, with 
the shares going ex-dividend on 15 October 

Alfa Financial Software Holdings PLC Annual Report and Accounts 202015

Our Covid-19 response
The impacts of Covid-19 are 
being felt across the globe. We 
were fortunate that our business 
model meant that we were 
impacted a lot less than others.

1. Speedy response
Our Incident Response Team met 
regularly at the start of the year, 
before the scale of the crisis was 
understood, and we swiftly moved 
to remote working in advance of 
government imposed lock-downs, 
and provided support for our people 
to work from home.

2. Resilient operations
We already had the systems and 
infrastructure in place to ensure that 
we could quickly transition to fully 
remote working. This, along with the 
dedication of our people, meant that 
our ability to support our customers 
was unaffected. We have continued 
to recruit and have had over 54 people 
join since we closed our offices, 
with induction and training being 
conducted remotely.

3. Supporting our people
We did not furlough any of our staff, 
but refocused those people who 
previously supported our offices and 
conferences to supporting people 
working remotely, through organising 
regular meetings and events, both 
company focused and social, to ensure 
that everyone remained connected 
and to maintain the Alfa culture.

4. Financial measures
Our strong balance sheet meant that we 
entered the pandemic with significant 
cash reserves. Throughout the year 
we have continued to be strongly 
cash generative, so much so, that we 
were able to pay a special dividend 
in November, and still retain a healthy 
cash balance. We have not accessed 
any government funds throughout 
the period. Any incremental costs that 
we have incurred with remote working 
have been more that outweighed by 
savings in travel, accommodation and 
marketing costs.

2020. This amounted to a total return 
of capital to shareholders of £44.2m. 

We continue to be cash generative, and 
our cash balance was £37.0m at the year 
end, even after the payment of the 
special dividend.

Looking forward, we believe that Alfa will 
continue to be able to sustainably support 
investment in growth and its technology 
through organic means. Therefore, the 
Board has concluded that it would be 
appropriate to start a regular program of 
dividends, starting with an initial dividend of 
1.0 pence per share for the full year ended 
31 December 2020. The Board intends 
to progressively increase the dividend as 
the company grows, whilst ensuring that 
we retain a strong balance sheet.

Resilience of underlying 
asset finance market
The underlying asset finance market tends to 
be relatively resilient in economic downturns, 
because it is a more secure form of lending, 
meaning its share of the overall finance 
market tends to increase. We saw greater 
resilience in the US than in the UK and 
Europe although there were reductions in 
new lending all regions in the first half of the 
year, but with significant improvement in the 
second half. The medium-term resilience 
in the auto and equipment finance market 
means that in the related software market, 
big systems projects that are underway tend 
not to get stopped, although projects can 
look to save money in the short term which 
can change plans. We do however expect that 
the pandemic is accelerating opportunities 
from those businesses who have found their 
systems have not been flexible enough 
to cope with remote working, changes 
in regulation, and the need to quickly 
reschedule payments. These organisations 
are now looking to digital technologies to 
improve operational efficiencies and 
transform their business.

Good pipeline development 
in target markets
2020 was a successful year for pipeline 
development in our core target markets 
of US Auto, US Equipment, European 
multinational and the UK. Continuing to be 
successful in these core markets allows us to 
deliver more implementations more quickly.

We are also becoming a leading supplier 
for global brands. For some customers we 
increasingly support them across multiple 
continents, and we can provide a seamless 
joined up approach that few of our 
competitors can rival. Lifting and shifting a 
product from country to country allows us 
to go faster and is in line with our vision of 
delivering more concurrent implementations. 

We define our early stage pipeline as 
prospects where there is active engagement 
with a potential customer through either 

a demo or responding to an RFI (Request 
for Information). Our late stage pipeline 
includes prospects where we are at the 
workshop stage or where the work has been 
won subject to completion of contracts. 

During the first half of the 2020 we saw 
a reduction in our early and mid-stage 
pipeline, partly as a result of good progress 
of opportunities into the later stage of the 
pipeline but also an absence of lead activity 
which we believe was a result of the impact 
of Covid-19 on customers’ desire to think 
about initiating large new systems projects. 

The second half saw a return of new 
prospects and so we see the early-stage 
pipeline as having largely recovered back 
to the levels of last year end.

The late stage pipeline from the beginning of 
the year developed well with five opportunities 
progressing to signed contracts, offset by one 
small project being cancelled, and one large 
project which did not progress beyond the 
pre-implementation work. With the good 
flow through to the late stage pipeline, 
we have ten opportunities with final 
negotiations/discussions underway.

Outlook 
During 2020 we have started to build 
real momentum in the business despite 
the impacts of the pandemic. We have 
continued to develop our product, we 
have recruited more implementors and 
engineers, we have successfully delivered 
five go-lives, and we have started to get real 
traction with our Cloud Hosted solution. 
This combined with a cash generative 
business model and a very strong balance 
sheet means that we have the structures and 
resources in place that would enable us to 
see further revenue growth in 2021 if the 
pipeline converts. 

The nature of our current business model 
is that whilst we have good visibility for 
the next six months, contractual cover 
falls off quite quickly thereafter and so 
whilst positive about our prospects, in the 
current environment we remain cautious 
in setting our expectations. Consequently, 
we currently expect 2021 revenues to be 
in line with 2020 underlying revenues on a 
constant currency basis. We will continue 
to invest for the future by growing our 
team further to enable us to convert our 
sizeable late stage pipeline. In addition 
profitability will be further impacted as 
some travel and marketing expenses 
rebuild as lockdowns ease. We continue 
to believe in our strategy of attracting the 
best people and investing in our product 
to support our long term ambitions.

Andrew Denton
Chief Executive Officer

Strategic reportGovernanceFinancial statementsOther information16

M A R K E T   O V E R V I E W

Alfa has been at the forefront of the digital 
revolution in asset finance. Significant 
investment into our Cloud Hosted offering 
means that this is also a top-quality proposition 
and both aspects together mean that we are 
well positioned to meet customer requirements.

Technology trends

Global trends

EMEA

USA

Australia and New Zealand

The industry continues to evolve 
technologically: companies now 
routinely look for digital solutions, 
capable of interacting seamlessly with 
the rest of their systems landscapes. 
A desire for artificial intelligence (‘AI’) 
and machine learning (‘ML’) also 
plays an increasing role, although 
the industry remains unsure of how 
to use these tools. 

The restrictions in movement caused 
by Covid-19 have seen companies move 
further online, with customer portals and 
apps seen as the future. Similarly, Cloud 
Hosted solutions are easily accessible 
from anywhere, also removing the need 
for physical hardware. Both elements 
bring risk, however, with a need for 
greater focus on information security.

What this means for Alfa today
Alfa has been at the forefront of the 
digital revolution in asset finance, and 
Alfa Systems has a rich application 
programming (‘API’) allowing seamless 
connectivity. Significant investment into 
our Cloud Hosted offering means that 
this is also a top-quality proposition, 
and both aspects together mean 
that we are well positioned to meet 
customers’ requirements. 

What this means for Alfa tomorrow
Alfa’s joint venture, Alfa iQ will provide 
industry-leading direction into the use 
of machine learning, and the possibility 
of incorporating ML into a range of Alfa 
processes is an exciting one. Our Digital 
Gateway module allows clients to build 
deep integrations from portals and apps 
without Alfa assistance, and we expect 
to see this use case accelerate.

2020 was dominated by the difficulties 
posed by Covid-19. However, asset 
finance has always been a resilient 
industry. After a period of uncertainty, 
it became clear that asset finance would 
remain important, and companies 
returned to considering IT projects.

Covid-19 has changed the focus, however, 
with requirements around payment 
holidays and flexible billing profiles 
suddenly becoming crucial, and collections 
requirements now also rising.

One unchanged element is the move 
towards Everything as a Service (XaaS), 
with usage-based billing becoming more 
prevalent and mobility solutions still 
viewed as an important growth area.

What this means for Alfa today
Alfa Systems has long had the flexibility 
to allow uneven payment structures and 
payment holidays, which allowed Alfa 
clients to act quickly when the pandemic 
struck and puts Alfa in an excellent 
position for future sales. While macro 
conditions will remain challenging, Alfa 
has weathered the storm, and the sales 
pipeline is strong.

What this means for Alfa tomorrow
Alfa continues to invest in its product, 
with new-look collections functionality 
scheduled for early 2021 to respond to 
market demand. Similarly, while Alfa 
already supports a range of usage-based 
billing products, further work in this area 
is planned. 

Large multi-national companies 

The US response to Covid-19 has 

While Covid-19 hit Australasia along 

dominate the European market, and 

resulted in a sharp but only partial 

with the rest of the world, strong 

with Covid-19 hitting profits, the cost 

economic recovery and a long-term 

leadership meant that the effects were 

savings available from multi-country 

recession remains likely. However, 

minimised, and after an initial slump 

IT rollouts have never been more in 

low interest rates have boosted loan 

business has mostly continued as usual. 

demand. At the same time, smaller 

volumes and some sectors have 

companies serving niche markets 

continue to appear, particularly in 

the more mature markets. 

prospered. For example the used 

car market has been driven to highs 

due to low new vehicle inventories. 

In Alfa’s home market, the full effects 

In auto finance, Covid-19 restrictions have 

The market in these countries is 

of Brexit are still to be established. 

accelerated the nascent trend away from 

smaller than Europe and the US, 

While it seems that Brexit will not affect 

dealerships and towards direct sales, often 

and the banking sector in particular 

asset finance products directly, the 

online. More generally, IT implementations 

is concentrated on four main players. 

reduced freedom of movement may 

themselves are moving online, with travel 

However, agriculture and mining are 

have impacts. In parallel, the shift from 

reductions again accelerating the trend for 

large and growing markets, meaning 

LIBOR to SONIA means many finance 

distributed working. Implementations are 

that both local and global equipment 

companies must rethink their variable 

also moving to shorter, incremental 

captives also see opportunity – as do 

rate products.

approaches allowing clients to realise 

global auto captives, particularly 

benefits more quickly.

from Asia.

What this means for Alfa today

Alfa’s product flexibility and delivery 

What this means for Alfa today

What this means for Alfa today

Alfa Systems supports any class of asset, 

With a smaller market, Alfa’s ability to 

experience across Europe means it is 

new or used, mitigating against a downturn 

build strong and long-lasting relationships 

well placed to implement multi-country 

in one sector. While dealer networks remain 

is crucial in maintaining its position, and 

projects successfully. The 2020 launch 

important, our experience in other verticals 

clients of over 15 years are testament 

of Alfa Start means that Alfa now also 

means we already support the growing 

to this. At the same time, our ability to 

provides for the smaller end of the 

direct market. Alfa’s proven delivery 

provide a single package that covers 

market. Meanwhile, the existence of 

methodology flexes to align with 

multiple markets makes us a good fit 

Alfa’s German subsidiary mitigates 

a customer’s requirements, allowing 

for global players.

some of the risks of Brexit. 

us to support both traditional and 

agile deliveries.

What this means for Alfa tomorrow

What this means for Alfa tomorrow 

What this means for Alfa tomorrow

As Alfa continues to implement 

We expect the distributed working 

The reduced impact of Covid-19  

successfully with its European client base, 

policies introduced by clients for 

means an increase of opportunities for 

we will extend our functional footprint 

Covid-19 to continue beyond the current 

the Australasian market in the medium 

to meet the requirements in additional 

pandemic. These result in reduced travel 

term, and Alfa’s long-standing presence 

countries, further enhancing our 

expenses and time, and allow more of 

gives us a strong platform for growth. 

multi-country proposition. In the UK, 

our people to support multiple clients. 

Global relationships will also play a part, 

the first client will go live in 2021 with 

This will also make working with partners 

with multiple current Alfa clients looking 

our market-leading SONIA functionality.

easier, again allowing us to increase our 

to bring their Australian portfolios onto 

number of concurrent deliveries.

the system.

How this links to our strategy

How this links to our strategy

How this links to our strategy

How this links to our strategy

How this links to our strategy

Product

Sales

Product

Simplification

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020 
 
 
 
 
 
17

Technology trends

Global trends

EMEA

USA

Australia and New Zealand

The industry continues to evolve 

technologically: companies now 

2020 was dominated by the difficulties 

posed by Covid-19. However, asset 

routinely look for digital solutions, 

finance has always been a resilient 

capable of interacting seamlessly with 

industry. After a period of uncertainty, 

the rest of their systems landscapes. 

it became clear that asset finance would 

A desire for artificial intelligence (‘AI’) 

remain important, and companies 

returned to considering IT projects.

and machine learning (‘ML’) also 

plays an increasing role, although 

the industry remains unsure of how 

to use these tools. 

The restrictions in movement caused 

with requirements around payment 

by Covid-19 have seen companies move 

holidays and flexible billing profiles 

further online, with customer portals and 

suddenly becoming crucial, and collections 

apps seen as the future. Similarly, Cloud 

requirements now also rising.

Covid-19 has changed the focus, however, 

Hosted solutions are easily accessible 

from anywhere, also removing the need 

One unchanged element is the move 

for physical hardware. Both elements 

towards Everything as a Service (XaaS), 

bring risk, however, with a need for 

with usage-based billing becoming more 

greater focus on information security.

prevalent and mobility solutions still 

viewed as an important growth area.

What this means for Alfa today

Alfa has been at the forefront of the 

What this means for Alfa today

Alfa Systems has long had the flexibility 

digital revolution in asset finance, and 

to allow uneven payment structures and 

Alfa Systems has a rich application 

payment holidays, which allowed Alfa 

programming (‘API’) allowing seamless 

clients to act quickly when the pandemic 

connectivity. Significant investment into 

struck and puts Alfa in an excellent 

our Cloud Hosted offering means that 

position for future sales. While macro 

this is also a top-quality proposition, 

conditions will remain challenging, Alfa 

and both aspects together mean 

has weathered the storm, and the sales 

that we are well positioned to meet 

pipeline is strong.

customers’ requirements. 

What this means for Alfa tomorrow

What this means for Alfa tomorrow

Alfa’s joint venture, Alfa iQ will provide 

Alfa continues to invest in its product, 

industry-leading direction into the use 

with new-look collections functionality 

of machine learning, and the possibility 

scheduled for early 2021 to respond to 

of incorporating ML into a range of Alfa 

market demand. Similarly, while Alfa 

processes is an exciting one. Our Digital 

already supports a range of usage-based 

Gateway module allows clients to build 

billing products, further work in this area 

deep integrations from portals and apps 

is planned. 

without Alfa assistance, and we expect 

to see this use case accelerate.

Large multi-national companies 
dominate the European market, and 
with Covid-19 hitting profits, the cost 
savings available from multi-country 
IT rollouts have never been more in 
demand. At the same time, smaller 
companies serving niche markets 
continue to appear, particularly in 
the more mature markets. 

In Alfa’s home market, the full effects 
of Brexit are still to be established. 
While it seems that Brexit will not affect 
asset finance products directly, the 
reduced freedom of movement may 
have impacts. In parallel, the shift from 
LIBOR to SONIA means many finance 
companies must rethink their variable 
rate products.

The US response to Covid-19 has 
resulted in a sharp but only partial 
economic recovery and a long-term 
recession remains likely. However, 
low interest rates have boosted loan 
volumes and some sectors have 
prospered. For example the used 
car market has been driven to highs 
due to low new vehicle inventories. 

While Covid-19 hit Australasia along 
with the rest of the world, strong 
leadership meant that the effects were 
minimised, and after an initial slump 
business has mostly continued as usual. 

In auto finance, Covid-19 restrictions have 
accelerated the nascent trend away from 
dealerships and towards direct sales, often 
online. More generally, IT implementations 
themselves are moving online, with travel 
reductions again accelerating the trend for 
distributed working. Implementations are 
also moving to shorter, incremental 
approaches allowing clients to realise 
benefits more quickly.

The market in these countries is 
smaller than Europe and the US, 
and the banking sector in particular 
is concentrated on four main players. 
However, agriculture and mining are 
large and growing markets, meaning 
that both local and global equipment 
captives also see opportunity – as do 
global auto captives, particularly 
from Asia.

What this means for Alfa today
Alfa’s product flexibility and delivery 
experience across Europe means it is 
well placed to implement multi-country 
projects successfully. The 2020 launch 
of Alfa Start means that Alfa now also 
provides for the smaller end of the 
market. Meanwhile, the existence of 
Alfa’s German subsidiary mitigates 
some of the risks of Brexit. 

What this means for Alfa today
Alfa Systems supports any class of asset, 
new or used, mitigating against a downturn 
in one sector. While dealer networks remain 
important, our experience in other verticals 
means we already support the growing 
direct market. Alfa’s proven delivery 
methodology flexes to align with 
a customer’s requirements, allowing 
us to support both traditional and 
agile deliveries.

What this means for Alfa today
With a smaller market, Alfa’s ability to 
build strong and long-lasting relationships 
is crucial in maintaining its position, and 
clients of over 15 years are testament 
to this. At the same time, our ability to 
provide a single package that covers 
multiple markets makes us a good fit 
for global players.

What this means for Alfa tomorrow
As Alfa continues to implement 
successfully with its European client base, 
we will extend our functional footprint 
to meet the requirements in additional 
countries, further enhancing our 
multi-country proposition. In the UK, 
the first client will go live in 2021 with 
our market-leading SONIA functionality.

What this means for Alfa tomorrow 
We expect the distributed working 
policies introduced by clients for 
Covid-19 to continue beyond the current 
pandemic. These result in reduced travel 
expenses and time, and allow more of 
our people to support multiple clients. 
This will also make working with partners 
easier, again allowing us to increase our 
number of concurrent deliveries.

What this means for Alfa tomorrow
The reduced impact of Covid-19  
means an increase of opportunities for 
the Australasian market in the medium 
term, and Alfa’s long-standing presence 
gives us a strong platform for growth. 
Global relationships will also play a part, 
with multiple current Alfa clients looking 
to bring their Australian portfolios onto 
the system.

How this links to our strategy

How this links to our strategy

How this links to our strategy

How this links to our strategy

How this links to our strategy

Product

Delivery

Simplification

Delivery

Partnerships

Product

Simplification

Strategic reportGovernanceFinancial statementsOther information 
 
 
 
 
 
18

O U R   B U S I N E S S   M O D E L
O U R   B U S I N E S S   M O D E L

We create value by successfully delivering 
leading‑edge technology, with smart, 
diverse people across the breadth of 
the auto and equipment finance industry.

Inputs

Value 
creation

New markets and geographies 
require software development

Markets 

Market overview  
on pages 16 to 17

Culture and values

Our culture and values  
on page 58

Leading-edge 
technology 
and innovation 
attracts smart, 
diverse people

Leading companies require 
innovation and customer specific 
enhancements to stay ahead 

Asset finance is heavily 
regulated – regulatory change 
requires software changes

S oftware

Smart, diverse 
people improve 
our software

Peopl e

Growing Company provides 
career development and 
rewards for our people

All supported by strong governance and robust risk management

Alfa Financial Software Holdings PLC Annual Report and Accounts 202030 years of Alfa

t
n
u
o
c
d
a
e
H

1990

1995

2000

2005

2010

2015

2020

19

2,276 years 
of experience

Outputs

New 
market 
entry

Expanding our 
addressable 
market

Revenue

Software

Delivery
Our people  
and partners 
implement  
smart solutions  
for customers

Solutions  
for leading  
auto and  
equipment 
finance 
companies

Subscriptions

Cash

Services

Financial returns  
for shareholders

See Financial review 
on pages 38 to 41

Impact on society

See ESG section  
on pages 56 to 63

Our delivery  
track record and 
market-leading software 
drives recommendations  
and additional sales

Retain  
for potential 
future needs

All supported by strong governance and robust risk management

 Strategic reportGovernanceFinancial statementsOther information20

A L FA   I N V E S T M E N T   C A S E

A L FA   S Y S T E M S 
I S   A   L E A D I N G 
A S S E T   F I N A N C E 
S O F T WA R E 
P L AT F O R M

Purpose-built for asset 
finance enterprises 
globally, developed to 
meet the current and 
future needs of the global 
asset finance industry.

1

Strongly positioned in a large resilient addressable 
market with clear structural growth drivers

We are committed to growing our market 
share by recruiting the smartest people, 
maintaining and developing our leading-
edge technology, and surpassing customer 
expectations through delivery excellence.

We have an established position of 
leadership in the asset finance software 
market, underpinned by our experience, 
our track record of delivery, and our 
in-depth understanding of the asset 
finance industry.

Changing regulations (for instance 
risk-free rates), the need for digital 
capabilities (accelerating as a result 
of changes in customer processes as 
a result of the global pandemic) and 
the need to replace ageing infrastructure 
and outdated systems are driving 
underlying demand for Alfa Systems.

Alfa Financial Software Holdings PLC Annual Report and Accounts 202021

3

Constant innovation delivers leading-edge 
technology embedding strong long‑term 
customer relationships

Alfa has invested significantly in the 
development of its technology platform 
to ensure it is secure, reliable, resilient 
and scalable to grow with our customers’ 
business ambitions.

Our suite of integrated modules 
can be deployed and configured as 
a full end-to-end solution covering 
the entire asset finance lifecycle or 
alternatively to provide stand-alone 
support for functional or product areas.

Our hosted solution adds further value 
by reducing implementation timescales 
and provides a single, resilient, actively 
monitored infrastructure.

Our strong, long-term customer 
relationships drive recurring revenues 
as well as providing references for 
new prospects.

We have multi-year relationships with our 
customers, built on our consistent delivery.

2

Our differentiated 
business model is 
difficult to replicate

30 years and growing

With an excellent delivery history over three decades 
in the industry, Alfa’s track record is unrivalled.

Our business model typically involves the sale and 
deployment of our asset finance software platform 
into large enterprises, which have highly complex 
and varying requirements.

We are able to leverage 
our understanding of 
these complexities to 
enhance Alfa Systems – 
a significant selling point 
for new prospects.

Our Alfa Start 
methodology 
enables us to deliver 
a subscription-based 
service rapidly to smaller, 
less complex customers.

We have established a partner network that 
extends our sales channel and enables us to 
increase our capacity to implement more Alfa 
Systems, hence leveraging our IP. 

4

Strong cash generation 
delivering a strong 
balance sheet supporting 
growth plans

A robust 
balance sheet

£37m

of cash (2019: £59m) 
and no bank debt 
(2019: £nil)

An impressive cash 
conversion rate

114%

(2019: 138%)

We have a clear strategy 
and a cash generative 
model that enables us to 
fund our growth internally

Strategic reportGovernanceFinancial statementsOther information22

C O M P A N Y   S T R AT E G Y

Our strategy for creating long-term sustainable 
business value. Everything we do at Alfa is aligned 
with our strategic hierarchy.

Our values
Challenge without 
being challenging
We do the right thing in 
service of the bigger picture. 
Use your knowledge and 
expertise to benefit others. 

Create a positive impact 
We want to make a difference 
for each other, our customers, 
and the communities we work 
within. Give something back. 

Let great ideas grow 
We believe that great things 
can come from anywhere. 
Have the confidence to 
share your ideas – they will 
always be received. 

Make it better together 
We believe everything can 
be improved through critical 
questioning. Whatever it 
is, ask yourself “how can it 
be better?”

Our purpose  
and Identity
To deliver our leading-edge 
technology with smart, 
diverse people, making our 
customers future-ready. 
We are a software and 
delivery company.

Our vision
To grow our company size 
naturally, but grow our 
impact rapidly – always 
retaining our underlying 
culture. Key to this is 
delivering more concurrent 
Alfa implementations, more 
efficiently, with a world-class 
product. We will have a big 
company impact, but a small 
company feel.

Our strategic priorities

People
Maintain our 
differentiation of 
market leading People.

Product
Maintain our 
differentiation 
of market 
leading Product.

Delivery
Maintain our 
differentiation 
of market 
leading Delivery.

Sales

Simplification

Partnerships

Volume Market

Focus on Cloud Hosted 

Enable more 

Develop our partner 

Improve our offering  

sales to our target 

concurrent Alfa 

network, to improve 

for smaller asset 

markets as an engine 

implementations, 

our sales opportunities 

finance providers 

for revenue growth. 

more efficiently, with 

and to enable more 

a higher margin, by:

-  Simplifying our 

concurrent Alfa 

implementations.

as a platform for 

innovation and to 

increase our reach 

within our industry.

product;

-  Simplifying our 

implementations;

-  Simplifying our 

processes across 

our organisation.

We will attract, develop and 
retain a smart, diverse team. 
We will continue to offer 
a supportive, diverse and 
collaborative working 
environment and be 
considered to be an 
employer of choice.

We will maintain our leading-
edge technology and ensure 
its secure, effective delivery 
to make our people, and 
customers, future-ready. 
Our target markets 
inform and direct our 
product development.

We will maintain our unrivalled 
track record for delivering large 
system implementations and 
highly complex business 
change projects.

We will grow our share of 

We will continue to invest 

We will work with a select 

We will become a market 

the enterprise asset finance 

in simplification to achieve 

group of partners to create 

leader in the volume market 

of the asset finance industry.

sector and our sales approach 

our vision of delivering 

is cloud-first. Our target markets 

more concurrent Alfa 

inform and direct our sales and 

implementations, more 

marketing effort.

efficiently with a world 

class product.

additional sales channel 

opportunities and increase 

our delivery capabilities 

whilst maintaining quality. 

Our objectives 
• Successful delivery of all 

Alfa implementation projects 
and ongoing services

• Maintain strong customer 
engagement and loyalty

Our objectives
• Retain and attract the 

best people

• Encourage inclusivity 

and diversity

• Provide career development 
and learning opportunities

• Make a positive impact 
to contribute to a more 
sustainable future
• Foster innovation 

Our objectives
• Reinvest in the product 
to increase value for 
customers and prospects
• Seize market opportunities 

for new products

• Continue to direct product 
roadmap by target markets
• Integrate Alfa Systems with 
best of breed solutions
• Drive innovation in our 

throughout the Company

existing solutions

• Encourage open 

communication and 
strategic alignment

Our objectives

• Grow target market share

• Grow Cloud Hosted sales

• Grow incremental sales 

to existing customers

• Improve prospect 

engagement and 

sales process

Our objectives

• Improve product 

engineering scalability

• Simplify our supported 

codesets and platforms

• Simplify our implementation 

delivery approach

• Improve operational 

efficiency

• Improve management 

information and control

Our objectives

• Leverage our partner 

ecosystem for sales

• Scale and leverage 

our partner ecosystem 

for delivery

• Add to our partner 

ecosystem

• Deliver training 

to partners and 

maintain ongoing 

information exchange

Our objectives

• Continuous improvement 

of Alfa Start delivery

• Continuous improvement 

of Alfa Start product

• Win customers in the 

volume market, based 

on Alfa Start proposition

• Continue investment 

model for volume market

Strategy in action

Strategy in action

Strategy in action

Strategy in action

Strategy in action

Strategy in action

Strategy in action

 pages 24 to 25

  pages 28 to 29  
& 34 to 35

 pages 28 to 35

  pages 26 to 27  

& 34 to 35

  pages 26 to 27  

& 30 to 31

  pages 26 to 27  

& 32 to 33

 pages 34 to 35

Alfa Financial Software Holdings PLC Annual Report and Accounts 202023

People

Maintain our 

differentiation of 

market leading People.

of market 

Product

Maintain our 

differentiation 

leading Product.

Delivery

Maintain our 

differentiation 

of market 

leading Delivery.

Sales
Focus on Cloud Hosted 
sales to our target 
markets as an engine 
for revenue growth. 

We will attract, develop and 

We will maintain our leading-

We will maintain our unrivalled 

retain a smart, diverse team. 

edge technology and ensure 

track record for delivering large 

its secure, effective delivery 

system implementations and 

We will continue to offer 

a supportive, diverse and 

collaborative working 

environment and be 

considered to be an 

employer of choice.

to make our people, and 

customers, future-ready. 

Our target markets 

inform and direct our 

product development.

highly complex business 

change projects.

We will grow our share of 
the enterprise asset finance 
sector and our sales approach 
is cloud-first. Our target markets 
inform and direct our sales and 
marketing effort.

Simplification
Enable more 
concurrent Alfa 
implementations, 
more efficiently, with 
a higher margin, by:
-  Simplifying our 

product;

-  Simplifying our 

implementations;

-  Simplifying our 
processes across 
our organisation.

We will continue to invest 
in simplification to achieve 
our vision of delivering 
more concurrent Alfa 
implementations, more 
efficiently with a world 
class product.

Partnerships
Develop our partner 
network, to improve 
our sales opportunities 
and to enable more 
concurrent Alfa 
implementations.

Volume Market
Improve our offering  
for smaller asset 
finance providers 
as a platform for 
innovation and to 
increase our reach 
within our industry.

We will work with a select 
group of partners to create 
additional sales channel 
opportunities and increase 
our delivery capabilities 
whilst maintaining quality. 

We will become a market 
leader in the volume market 
of the asset finance industry.

Our objectives

• Reinvest in the product 

to increase value for 

Our objectives 

• Successful delivery of all 

Alfa implementation projects 

customers and prospects

and ongoing services

• Seize market opportunities 

for new products

• Maintain strong customer 

engagement and loyalty

• Continue to direct product 

roadmap by target markets

• Integrate Alfa Systems with 

best of breed solutions

Our objectives

• Retain and attract the 

best people

• Encourage inclusivity 

and diversity

• Provide career development 

and learning opportunities

• Make a positive impact 

to contribute to a more 

sustainable future

• Encourage open 

communication and 

strategic alignment

• Foster innovation 

throughout the Company

• Drive innovation in our 

existing solutions

Our objectives
• Grow target market share
• Grow Cloud Hosted sales
• Grow incremental sales 
to existing customers

• Improve prospect 
engagement and 
sales process

Our objectives
• Improve product 

engineering scalability
• Simplify our supported 
codesets and platforms

• Simplify our implementation 

delivery approach
• Improve operational 

efficiency

• Improve management 
information and control

Our objectives
• Leverage our partner 
ecosystem for sales
• Scale and leverage 

our partner ecosystem 
for delivery

• Add to our partner 

ecosystem
• Deliver training 
to partners and 
maintain ongoing 
information exchange

Our objectives
• Continuous improvement 

of Alfa Start delivery

• Continuous improvement 
of Alfa Start product
• Win customers in the 
volume market, based 
on Alfa Start proposition

• Continue investment 

model for volume market

Strategy in action

Strategy in action

Strategy in action

Strategy in action

Strategy in action

Strategy in action

Strategy in action

 pages 24 to 25

 pages 28 to 35

  pages 28 to 29  

& 34 to 35

  pages 26 to 27  
& 34 to 35

  pages 26 to 27  
& 30 to 31

  pages 26 to 27  
& 32 to 33

 pages 34 to 35

Strategic reportGovernanceFinancial statementsOther informationEncourage inclusivity 
and diversity
• A new ‘Alfa for Racial Equity’ community 
was created to provide support for 
colleagues and increase awareness 
of key movements.

•  In addition to our diverse calendar of 

social talks and events organised by our 
active communities, we also ran a series 
of Inclusion and Diversity workshops 
providing a safe place for everyone to 
share views, ideas and lived experiences.

•  We improved our gender diversity across 
the organisation, but importantly at 
Board and Leadership level.

• For 2021, we plan to launch our Inclusion 
& Diversity Charter and help everyone 
understand the role they play in creating 
an inclusive culture at Alfa. The Charter 
will be supported by an action plan, 
which includes the development of 
a programme of inclusion and diversity 
training to ensure an inclusive culture 
where everyone can succeed.

24

S T R AT E G Y   I N   A C T I O N

Our people
Our success as an organisation 
hinges on being able to recruit, 
retain and develop our Alfa 
team, allowing our people to 
innovate and grow throughout 
their career.

Retain and attract 
the best people
• We undertook a full review of our 
Reward and Benefits strategy to 
ensure we are offering a competitive 
total reward package.

• Delivered a varied and comprehensive 
calendar of virtual social events and 
wellbeing activities to support everyone 
as we moved to remote working.

• Reviewed and enhanced our global 

mobility approach.

For 2021, we will continue to recruit the 
best talent in line with growing business 
needs, continually monitoring the external 
market to remain competitive. We will 
ensure new ways of working are considered 
to support our people and help with the 
added pressures for families and people 
with caring responsibilities. We will continue 
our wellbeing and social initiatives 
to maintain our unique culture.

Number of 
new employees

70

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020Career development and 
learning opportunities 
• We have recruited an experienced 
L&D manager to ensure we support 
people development as well as skills 
and knowledge training.

• We successfully transitioned to 

remote onboarding and induction, 
as well as converting and delivering 
our initial technical training in a 
virtual environment.

•  We achieved our target of an average 

of 5 learning days per person. 

• For 2021, we will be focusing on a 
new approach for our graduates to 
include a formal rotation to provide a 
broader experience; developing a new 
management and leadership curriculum 
and undertaking succession, capacity 
and capability planning for key senior 
roles in support of team development.

25

Contribute to a 
sustainable future
Our focus is to:

• Continue to support our 4 

chosen UN Sustainability Goals, 
increasing awareness and driving 
action across Alfa.

• To implement offsetting for 

carbon neutrality and update 
our corporate policies in support 
of lower carbon emissions.

•  Champion our CSR communities, 
providing guidance and support 
for its calendar of events.

Link to strategy

People

Strategic reportGovernanceFinancial statementsOther information26

S T R AT E G Y   I N   A C T I O N  C O N T I N U E D

Strategic investment
In our leading-edge 
software to make our 
customers future-ready. 

Delivering a faster Alfa 
Systems, more efficiently, 
enabling our customers 
to generate value earlier
As customers drive their businesses 
harder and expect more access to 
information, Alfa Systems’ performance 
has been improved, continuing our 
journey to an always-available system. 
Simple deployment models, such as Cloud 
Hosting and Docker containers, enable us 
to deliver Alfa Systems more efficiently 
and earlier, allowing our customers to 
focus on their business differentiators 
rather than infrastructure. Meanwhile, 
the same hardware handles more users 
and processes portfolios faster, improving 
the user experience. Our support for 
alternate database platforms provides 
mechanisms for customer cost savings. 

Investing in our whole engineering process, 
including our people, ensures that our 
onboarding, tools and infrastructure 
enable us to scale teams efficiently, 
whilst benefiting more from external 
expertise and leading-edge technology. 

Continued system modularisation effort 
has separated workflow components 
allowing us to use them more easily in 
more contexts. As part of the Software 
Development Life Cycle (SDLC) initiative, 
we have made significant investment 
and progress towards providing better 
isolation between different parallel 
enhancements. Process, tooling and 
continuous integration framework 
changes to allow automated tests to run 
prior to being merged into the mainline 
are being further developed and verified 
ahead of rollout. This is anticipated to be a 
significant change to allow us to efficiently 
further scale our engineering team and 
improve release flexibility, which should 
benefit our customers.

Plans
Our future investments will continue 
to focus on shortening the cycle from 
requirements to delivery, ensuring that 
our customers receive the best service 
and are kept future-ready. We will progress 
our modularisation and SDLC initiatives, 
further focusing on simplification and 
bottlenecks. In parallel, we will continue to 
review and update our process to improve 
team autonomy and individual mastery 
within our engineering teams as well as to 
balance the different types of work we do.

Alfa Financial Software Holdings PLC Annual Report and Accounts 202027

Support for risk-free 
interest rate calculations
LIBOR, EURIBOR and other similar rates, 
used all over the world as a benchmark 
to determine customer interest rates, 
are being phased out in favour of risk-free 
rates such as SONIA and SOFR.

This year we’ve worked closely with 
the international Alfa user groups to 
implement a solution that is consistent 
with the usage of risk-free rates across 
other lines of business, and allows a 
smooth transition for existing business 
at scale. Alfa Systems could already 
handle different interest rate types 
and transitioning between them, but 
risk-free rates required new features, 
e.g. to support compounding of the rate 
separate from the margin. Relevant finance 
products were then amended to be able 
to use this new type of rate.

   Read more in our whitepaper 

on the impact of LIBOR reform
 https://www.alfasystems.com/
eu/perspectives/libor-reform

Concise, responsive, 
clearer user interface
This year we introduced a new user 
interface to Alfa Systems, code-named 
Mercury, the first to be entirely driven 
by direct end-user feedback. The refresh 
to leading-edge technology has improved 
user experience and eased training 
requirements, while the faster, more seamless 
transitions have increased productivity.

We continue to engage in regular end-user 
research sessions, watching people use 
Alfa Systems in their day jobs. This helps 
guide us on how the user interface can be 
continuously improved and, combined 
with our close customer relationships, 
helps us to prioritise investment. 

Alfa is committed to continuing 
collaborations with our customers, 
including through hosted user groups, 
identifying opportunities to create 
meaningful improvements and a seamless 
experience on the platform. 

Link to strategy

Sales

Simplification Partnerships

Strategic reportGovernanceFinancial statementsOther information 
28

S T R AT E G Y   I N   A C T I O N  C O N T I N U E D

Alfa iQ 
Alfa iQ was established 
to deliver intelligence 
to the world’s auto 
and equipment 
finance providers.

Artificial intelligence 
and machine learning
Embedding Artificial Intelligence (AI) into 
business applications, more specifically 
through the use of Machine Learning 
(ML) is becoming more commonplace. 
Numerous organisations are using modern 
machine learning techniques to improve 
user experience and drive wider adoption 
based on data, from SaaS applications 
that we use every day through to auto 
and equipment manufacturers who are 
pushing the boundaries of what can 
be automated. With more tools and 
platforms being released all the time 
to facilitate machine learning, this is a 
branch of technology that is only going to 
become more mainstream, even in more 
risk averse industries like asset finance.

There are numerous challenges, covering 
areas as wide as ethics, bias, fairness, 
data quality and interpretability but none 
of these are insurmountable. The path 
forward will require collaboration between 
experts in business sectors with those who 
deeply understand the application of the 
right technology.

It is understandable that the excitement 
for the possibilities that AI and machine 
learning present could be weighed down 
by the associated risks and challenges but 
this is where we at Alfa feel that we can 
make a difference by applying our deep 
knowledge of asset finance and partnering 
with recognised experts to develop new 
propositions to better support customers 
in our target markets.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020Potential cost savings 
for banks from AI 
applications by 20231

$447bn

1.  Autonomous Next research.

Highlights
2020 saw the formation of our joint 
venture with Bitfount, Alfa iQ. Alfa iQ 
was established with a mission to make 
access to assets efficient and successful 
by delivering intelligence to the world’s 
auto and equipment finance providers. 
The joint venture brings together Alfa’s 
industry experience and asset finance 
data structures, with Bitfount’s team 
of AI data scientists. Our ambition is 
to provide the best machine learning 
models for the asset finance industry.

We have been steadily introducing 
Alfa iQ to leading industry players, 
including but not limited to existing 
Alfa customers. This has culminated in 
starting work with our first customer, 
with early results showing the potential 
for improved returns, which could be of 
the order of an increase of 1% or more 
in return on capital. In addition to our 
first customer, we have three qualified 
leads in the late-stage pipeline.

A core strategy group consisting of senior 
leadership from Alfa and Bitfount has 
worked to define the strategy for Alfa iQ, 
prioritising a roadmap of the use cases for 
AI in asset finance.

Plans
We will continue to work to expand our 
customer base, with the aim to deploy 
our first models into production. In order 
to achieve this, we will need to build out 
a core Alfa iQ team and our product 
offering. The latter will focus on the 
use cases which have been highlighted 
by our research and experimentation.

Another key objective will be to prove 
the advantages of AI over traditional 
approaches, helping the wider industry 
better understand the benefits and 
promote further adoption. For this 
purpose we will be producing further 
white papers on machine learning and 
aim to release a case study with one 
of our early customers later in 2021.

29

Link to strategy

Product

Delivery

Strategic reportGovernanceFinancial statementsOther informationScalability
• Invested in our platform to automate 

the rollout of security and infrastructure 
patches. Reducing the time spent per 
environment on routine tasks will ensure 
that we can support an increasing 
number of environments for an increasing 
number of clients going forwards.

• Invested in a fully automated 

monitoring solution covering all 
aspects of our managed infrastructure 
to provide our 24/7 support team 
with exactly the information they need 
at the moment they need it. This will 
ensure that the teams supporting 
our client environments can provide 
a high quality service to an increasing 
number of environments without 
needing to scale the team.

2021 will see opportunities to automate 
more of our processes and to continue 
to improve the customer experience 
wherever we can. Our investment in 
technology and automation is allowing 
us to support a growing number of 
clients more quickly than we are 
growing the team.

30

S T R AT E G Y   I N   A C T I O N  C O N T I N U E D

Cloud Hosting
Alfa Hosting is a fundamental 
part of our strategy to deliver 
Alfa more efficiently and offer 
our clients value earlier in the 
implementation process.

Delivery
• Live with four clients across EMEA 

and the Americas. Two of these used 
Alfa Start and one was a migration 
from an on-premises Alfa installation.

•  Managing infrastructure for 

10 clients currently in the project 
implementation phase.

•  Provided infrastructure to accelerate 
projects which will eventually be 
managed by our clients in their data 
centres or the cloud.

•  Supported other areas of Alfa Systems 
business providing environments and 
experience to support external partner 
and client training and our sales teams. 

Alfa Hosting is a fundamental part 
of our strategy to deliver Alfa more 
efficiently and to offer our clients value 
earlier in the implementation process. 
When clients select Alfa Hosting, their 
users and engineers are able to start 
using Alfa from the beginning of the 
project in support of integration, 
configuration and testing. In 2021 
we will continue to provide secure, high 
performance infrastructure to new and 
existing clients allowing them to focus 
on delivering value to their business.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020 
31

Technology
• Delivered a complete solution for 

the deployment of the Alfa reporting 
platform along with offering the 
replication of real-time reporting 
data to client-managed data stores 
for consumption into a data lake 
or integration layer.

• Delivered support for OAuth/OIDC 

for API authentication and authorisation 
alongside a managed OAuth authorisation 
server offering clients flexibility in how 
they secure API access.

• Delivered support for flexible rate 

limits configurable against specific APIs. 
This will allow the safe deployment of 
internet-facing APIs for use in web 
applications or from external services 
and augments our digital strategy.

2021 will see a continued investment 
in our platform to support seamless 
multi-region disaster recovery, a 
client-facing management portal and 
investment in our containerisation strategy 
to simplify deployments. We will also be 
implementing support for additional 
messaging services such as Amazon SQS 
to provide our clients with more flexibility 
in their integration solutions.

Link to strategy

Delivery

Sales

Simplification

Strategic reportGovernanceFinancial statementsOther information32

S T R AT E G Y   I N   A C T I O N  C O N T I N U E D

Highlights
This year we have successfully scaled our 
partner relationships, remotely onboarding 
one large partner intake and embedding 
more partners in our project teams, sales 
activities as well as in client-side/SI roles. 
On the delivery side, partner resources 
have been utilised across six customer 
projects in four different geographies 
and we have seen three partner assisted 
projects go live. 

We have also grown our partner ecosystem, 
agreeing engagement terms with Accenture 
and initiating a global collaboration with 
another notable professional services 
organisation for the combined marketing 
and delivery of the Alfa Systems platform.

We have continued to invest in partner 
training, further developing our training 
programme including the creation of a 
technical course for SI partners. Updates to 
our partner portal and access to additional 
resources mean that our partners have 
better access to supporting information 
and tooling, bringing increased efficiencies. 

Plans
In 2021, we will continue to scale our 
existing partnerships and evaluate other 
potential partners to strengthen further 
our partner ecosystem and core market 
coverage. This will include commencing 
partner assisted delivery in North America. 

Partnerships 
Our partner programme 
is a key part of Alfa’s 
long-term growth strategy.

Approach
Partnerships are an important growth 
accelerator, bringing a number of benefits 
to Alfa and our customers. 

We work with a small, carefully selected 
partner ecosystem of like-minded 
organisations with geographical spread 
and complementary delivery capabilities. 

We utilise three types of partnering – 
the first is staff augmentation where 
industry expert partner staff augment 
our teams and assist with our standard 
implementation consultancy work with 
Alfa priming the delivery. Typical roles 
include configuration, training and 
testing support. 

The second type is working with Systems 
Integrators to perform activities outside 
of Alfa’s standard implementation scope 
and which are key to the successful 
delivery of the project. Typical roles 
include programme management, 
integration development, test 
management, document production 
and report creation. 

The third type is working with 
technology partners for out of the box 
integrations with best of breed solutions.

• Increased operational capacity through 

partner staff augmentation of our 
teams, allowing us to deliver more Alfa 
Systems implementations concurrently.
• Greater flexibility to change resourcing 
rapidly by leveraging our partners size 
and bench strength.

• Increased sales opportunities through 
joint business development and access 
to a wider range of customers though 
our partner network.

• Faster/less risky implementation 

projects through smoother system 
integration by skilled Systems 
Integrator (SI) partner resources 
with Alfa experience.

• Extended local market expertise, 

language skills and presence enabling 
more effective sales and implementation.

• Client-side resourcing capability 

through our partner network, allowing 
us to provide an additional service 
to customers.

• Extended product offering and 

simplified implementations through 
integrating Alfa Systems with 
complementary solutions from 
technology partners.

Partner  
relationships

6

Alfa Financial Software Holdings PLC Annual Report and Accounts 202033

Sales collaboration helping 
to secure long-term growth 
in our project pipeline
Sales collaboration is an important 
aspect of our partnerships, with new 
sales acting as a growth accelerator, 
both for Alfa and for scaling our partner 
relationships further. Selling with partners 
also enhances the effectiveness of our 
partner relationships through mutual 
trust and cooperation.

In EMEA we have one early stage 
opportunity that will be a co-bid with 
a partner. In North America we have two 
late stage opportunities which, if sold, 
will be our first partner assisted delivery 
projects in this region. 

We work closely with our partners on joint 
marketing and research opportunities, 
enhancing our visibility within the industry 
and giving our collaborations increased 
credibility with prospective customers. 

Partners continue to provide local language 
and market expertise that is invaluable in 
the sales process, particularly with regard 
to new market entry opportunities. 

We have also benefited from increased 
sales channel opportunities via our partner 
relationships and the extended global 
reach and credibility they provide. 

Link to strategy

Delivery

Partnerships

Proven partner assisted delivery
This year we have seen notable partner 
assisted delivery success with three 
partner assisted projects going live. 
Taking one of these projects below 
as a case study:

Alfa Systems implementation for 
a leading South African Bank
Approximately a third of the Alfa 
implementation team comprised staff 
augmentation partners from Teamwill 
Consulting. This ranged from between 
three and five partner resources over 
the duration of the project, covering 
Alfa Systems configuration, supporting 
the creation of business processes, 
producing new document templates 
and supporting the client reporting 
and UAT activities. All partner resources 
came with strong industry knowledge 
and systems implementation experience, 
and for the lead partner resource this 
was his fourth Alfa project. 

Quoting Nathan Dean, the Alfa project 
manager, regarding his experience 
managing a partner assisted team: 

“I have been really impressed with the 
partners from Teamwill assisting on 
the project. They are smart, confident 
and experienced, and they’ve been 
successfully delivering on a number of 
key roles on the project and providing the 
high level of service I would expect of an 
Alfa consultant. What’s more, they fit in 
really well with the Alfa and client teams, 
which is something that I think is equally 
important, particularly when working 
on secondment as we have been”.

Partner assisted project 
go-lives in 2020 

3

Ongoing partner  
assisted projects

4

Strategic reportGovernanceFinancial statementsOther informationWhy this is exciting for Alfa
Alfa Start contributes to Alfa’s strategy 
by consolidating the expected use of 
Alfa, allowing us to add new clients 
without increasing the complexity of 
the software we build and maintain. 

Alfa Start facilitates quicker implementations 
both through the Alfa Start implementation 
model and as a project accelerator. 
The amount of effort often duplicated 
across implementations is reduced, 
enabling more concurrent projects.

The rapid implementations enabled by 
Alfa Start make the Alfa Systems product 
available to a wider range of customers, 
not just Alfa’s traditional large enterprise 
implementation customers. It also 
complements phased implementation 
approaches, allowing them to realise 
value sooner. 

Alfa Start is a product of internal strategy 
and investment. Its success and interest 
from our target markets in 2020 reinforces 
our direction and processes. Furthermore, 
Alfa Start also highlights the ability of our 
people to not only deliver Alfa projects, 
but also their creativity, collaboration and 
expertise within the asset finance industry.

First UK Equipment Start 
implementation live in:

19 weeks

34

S T R AT E G Y   I N   A C T I O N  C O N T I N U E D

Alfa Start
Alfa Start not only highlights 
the ability of our people to 
deliver Alfa projects, but also 
their creativity, collaboration 
and expertise within the asset 
finance industry.

What we have done 
during the year
2020 saw a number of Alfa Start successes 
with the first UK Equipment Start and US 
Auto Start implementations going live in 19 
and 22 weeks, respectively. This coincided 
with marketing launches for each variation, 
increasing market awareness and bringing 
Alfa Start to the forefront of discussions 
with prospective clients.

2020 also saw the commencement of 
a second UK Equipment Start project 
and a number of other new projects using 
Alfa Start as an accelerator. This was not 
just limited to the markets for which Alfa 
Start directly serves; we also saw projects 
in other regions, such as Asia Pacific, use 
Alfa Start to propel their implementation. 
Projects that implement Alfa Start as an 
accelerator serve as a useful tool for 
expediting implementations, exploring 
future Alfa Start offerings and providing 
another avenue for feedback and subsequent 
development of our existing products.

A number of internal investment initiatives 
have also begun to ensure continuous 
development of Alfa Start. This includes 
incorporating project feedback and new 
product features, expanding functional 
and integration capabilities, establishing 
more client-facing documentation and 
improving internal testing.

Alfa Financial Software Holdings PLC Annual Report and Accounts 202035

2021 opportunities
Recent years have seen a shift in 
appetite for technology projects 
amongst asset finance providers. 
The emphasis is now less on projects 
with large scope and long implementation 
timelines, and more on minimum viable 
product implementations. It is expected 
that this trend will continue in 2021. 
Alfa Start satisfies this demand, allowing 
clients to implement Alfa Systems sooner 
and make changes after go-live. This year 
has highlighted the importance of strong 
enterprise technology and it is expected 
that the economic implications of Covid-19 
will result in more providers looking to 
cheaper implementation models.

2021 will also see a number of existing 
implementations progress. The benefits 
of Alfa Start are compounding; each 
implementation provides the opportunity 
to gather feedback, build more expertise, 
make improvements and build our Alfa 
Start user group. This, combined with 
keeping our Alfa Start offering in line with 
Alfa’s latest features, industry trends and 
technology will further cement our 
class-leading offering.

Link to strategy

Product

Delivery

Sales

Volume Market

How it has contributed 
to the Alfa strategy
Alfa Start enables simplification in a 
variety of areas of an implementation 
project including planning, process design, 
testing, and integration design and build. 
Shorter implementation timelines present 
Alfa as a more competitive package, 
especially amongst smaller asset finance 
providers in key markets.

Alfa Start is complemented by Alfa 
Hosting, which allows clients to use 
Alfa without having to establish and 
maintain environments. Together, both 
allow the client to go live quicker with 
an Alfa platform that meets both the 
functional and technical requirements. 

Finally, Alfa Start consolidates the expected 
use of Alfa, making partner onboarding 
simpler and in turn providing more options 
for project staffing. This, combined with 
the reduced implementation timelines, 
make Alfa Start a key factor in Alfa’s ability 
to run more concurrent implementations.

First US Auto Start 
implementation with 
a strategic client live in:

22 weeks

Strategic reportGovernanceFinancial statementsOther information36

K E Y   P E R F O R M A N C E   I N D I C AT O R S

Measuring our performance
Alfa measures a range of Financial and 
Operational metrics to help manage business 
performance. During 2020 we reviewed our 
KPIs and rationalised them to focus on those 
that are most critical to performance delivery.

Our strategic priorities

People

Product

Delivery

Sales

Financial

Group revenue
£78.9m

2020

2019

2018

Simplification

Partnerships

Volume Market

2020 performance
Group revenue performed positively 
across all revenue streams with 
particularly strong growth in ODS 
and Maintenance. ODS revenues 
increased as a result of activity with 
pre-implementation customers, along 
with increases in post go-live support 
for some of our customers. 

Why do we measure this?
Growing revenue is a measure of 
customer and business success. 
It is central to our objective of 
growing by maintaining our 
leading competitive position 
through differentiation of 
People, Product and Delivery. 

 78.9

 64.5 

 71.0 

Linked to remuneration:
Yes

Links to strategic priorities:

 23.9 

 22.4 

30%

32%

Operating profit
£23.9m

2020

2019

2018

 13.7 

Operating profit margin
30%

2020

2019

2018

Cash
£37.0m

2020

2019

2018

21%

 37.0 

 58.8 

 44.9 

Operating free cash flow conversion
114%

2020

2019

2018

114%

138%

86%

Total contract value (TCV)
£112.9m

2020

2019

2018

112.9

 80.5 

 106.0 

2020 performance
The favourable Operating 
profit performance was driven by 
increased Group revenues, partially 
offset by an increase in the cost base 
as we continued to invest across the 
business, principally in headcount. 
Some of the cost increase was offset 
by reduced spending as a consequence 
of the pandemic.

2020 performance
Operating profit margin has improved 
significantly during the year due to 
the benefit of Group revenue flowing 
through to Operating profit at a 
greater rate than the cost base 
increase (see comments under Group 
revenue and Operating profit above). 

2020 performance
During 2020 a special dividend 
of £44.2m was paid, reducing 
the Group’s Cash balance. After 
adjusting for this underlying Cash 
has further improved due to a 
favourable Operating free cash 
flow performance together with 
collection of £3.6m of one-off licence 
revenues recognised during 2019. 

2020 performance
Operating free cash flow conversion 
continued to perform well driven by 
positive business performance and 
continued focus on cash management. 
Relative to 2019 the metric has reduced 
due to that year’s performance being 
boosted by the recovery of receivables 
where the related revenue was recognised 
in previous years. Note 2018 and 2019 
have been restated – see page 37.

Why do we measure this?
Operating profit is an indicator 
of the Group’s profitability. It can 
be used to analyse the Group’s core 
operational performance without 
the costs of capital structure and 
tax expenses impacting profit. 

Linked to remuneration:
Yes

Links to strategic priorities:

Why do we measure this? 
Operating profit margin is a measure of 
how effectively we sell Alfa Systems 
and manage our cost base. It also 
allows comparison across different 
companies and sectors. 

Linked to remuneration:
Yes

Links to strategic priorities:

Why do we measure this?
Cash is critical to allow the Group to 
cover its expenses, provide funds for 
investment, growth and to meet its 
long-term needs. Cash generation 
is a good indicator of the underlying 
health of the business.

Linked to remuneration:
Yes

Links to strategic priorities:

Why do we measure this?
A strong unencumbered balance sheet 
position is key to growing the business 
in the future. Our business has always 
been cash generative and this KPI 
allows us to monitor cash flows before 
investment in capital projects.

Linked to remuneration:
Yes

Links to strategic priorities:

2020 performance
Year on year total TCV has seen 
significant growth from 31 December 
2019 with improvements across all 
elements and in particular increases 
in ODS and Maintenance TCV. 
See page 39 for further detail. 

Why do we measure this?
Helps to predict revenue and 
the value of a contract over 
its lifetime, which will generally 
extend beyond the current financial 
year. See page 37 for a detailed 
explanation of the calculation.

Linked to remuneration:
No

Links to strategic priorities:

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Definition and KPI 
calculation method
In considering the financial performance of 
the business, the Directors and management 
use Key Performance Indicators (KPIs), some 
of which are defined by IFRS and some of 
which are not specifically defined by IFRS. 

We believe that Operating free cash flow 
conversion is a key measure required to 
assess our financial performance. It is 
used by management to measure liquidity. 
This measure is not defined by IFRS. 
The most directly comparable IFRS 
measure for Operating free cash flow 
conversion is Cash flows from operations. 
The measure is not necessarily comparable 
to similarly referenced measures used by 
other companies. As a result, investors 
should not consider this performance 
measure in isolation from, or as a substitute 
analysis for, our results of operations as 
determined in accordance with IFRS. 

Operational

Headcount
360

2020

2019

2018

Retention rate
93%

2020

2019

2018

 360 

 316 

 312 

93%

83%

88%

Employee engagement
72%

2020

2019

2018

72%

46%

61%

37

The calculation method for each metric is as follows: 

(1)  Headcount
Represents the number of Alfa employees 
under contracts of employment as at 
31 December of each year.

(2)  Retention rate
Represents the retention of Alfa employees 
over the previous 12-month period, excluding 
any managed staff attrition.

(3)  Total contract value (TCV)
TCV is calculated by analysing future contract 
revenue based on the following components: 

(i) 

(ii) 

 an assumption of three years of maintenance 
and Cloud Hosting payments assuming these 
services continued as planned (actual 
maintenance and Cloud Hosting contract 
length varies by customer);

 the estimated remaining time to complete 
any software implementations and recognise  
deferred licence amounts (which may not 
all be under a signed statement of work). 
Where licence is paid on a monthly subscription 
it has been assumed to continue for three 
years assuming these services continued 
as planned; and 

(iii)   ODS work which is contracted under 

a statement of work.

Given this KPI is forward looking, in calculating 
the TCV we have used the budget 2021 exchange 
rates. These budget rates are; USD; 1.29, 
EUR; 1.11, AUD; 1.84, and NZD; 1.96.

(4) Employee engagement
Extracted from bi-monthly employee Pulse 
survey ratings. Questions asked are “Would 
I recommend Alfa to a friend as an employee”, 
“I am happy with Alfa’s strategy and business 
goals” and “Alfa has an excellent atmosphere 
and culture.”

(5)   Operating free 

cash flow conversion 
Operating free cash flow is calculated as 
cash generated from operations, less capital 
expenditures, less the principal element of lease 
payments in respect of IFRS16. Operating free cash 
flow conversion represents Operating free cash flow 
generated as a proportion of Operating profit. 

As explained on page 41 we no longer report 
the Adjusted EBIT measure. Operating free cash 
flow conversion was previously calculated using 
Adjusted EBIT rather than Operating profit. 
In addition, total lease payments were previously 
included in Operating free cash flow; in order to 
make the cash flow measure consistent with the 
profit measure we have changed Operating free 
cash flow to only include the principal element 
of lease payments. The 2019 and 2018 KPIs have 
been restated accordingly from 142% to 138% 
and from 87% to 86% respectively. 

2020 performance
Headcount has increased due to 
planned recruitment and investment 
continuing across the business 
together with an improved employee 
Retention rate. 

Why do we measure this?
Our Revenue growth and ability 
to win new business is heavily 
dependent on the number and 
deep expertise of our people 
and therefore growing our team 
for the future is key to this goal. 

Linked to remuneration:
No

Links to strategic priorities:

2020 performance
The Retention rate has improved 
during the year due to greater 
employee satisfaction (visible in 
the significantly improved Employee 
engagement metric below) as a result 
of continued focus and initiatives 
to drive improvements in this area. 
This has also been helped by lower 
attrition due to the pandemic. 

Why do we measure this?
Our deep expertise in the industry 
and our ability to service our customer  
relationships is driven by the quality 
of our people. A higher Retention 
rate demonstrates sustained 
engagement and maintenance 
of key skills and knowledge. 

2020 performance
Employee engagement has improved 
significantly during the year, to a 
three year high, due to a particular 
focus from senior management on 
this area. Initiatives to help employees 
stay positive during the pandemic 
have also contributed to this 
favourable performance.

Why do we measure this?
Measures levels of employee 
satisfaction and connection to 
the business. There is a positive 
correlation between employee 
engagement and business 
performance and the metric 
should be a lead indicator for 
Retention rate performance. 

Linked to remuneration:
No

Links to strategic priorities:

Linked to remuneration:
No

Links to strategic priorities:

Linked to remuneration:
No

Links to strategic priorities:

Greenhouse gas emissions 
per 1,000 square feet (tCO2E)   198

2020

198

2019

2018

 821 

 890 

2020 performance
Our emissions have fallen significantly 
due to much reduced travel driven 
primarily as a result of the pandemic 
combined with a review of travel 
needs generally.

Why do we measure this?
Responsible operations and 
a commitment to a positive 
Environmental, Social & 
Governance (ESG) agenda. 
We are committed to a position 
of carbon neutrality through 
assessing our carbon footprint 
and emissions.

Strategic reportGovernanceFinancial statementsOther information 
 
 
 
 
 
 
 
 
 
38

F I N A N C I A L   R E V I E W

“ Despite the challenges we have 

faced in the year we have delivered 
a strong financial performance and 
paid our first dividend as a listed 
company, whilst retaining a robust 
balance sheet.”

Duncan Magrath
Chief Financial Officer

Financial results

£m

Revenue

Operating profit

Profit before tax

Taxation

2020

78.9

23.9

23.2

2019

64.5

13.7

13.0

(2.9)

(2.8)

Basic Earnings Per Share

6.93p

3.50p

Movement 
%

22%

74%

78%

4%

98%

Operating profit increased by £10.2m to £23.9m (2019: £13.7m), 
due to the £14.4m increase in revenues, partially offset by a 
£4.1m increase in expenses, of which £3.2m was as a result of an 
increase in research and product development expenses, £2.5m 
was as a result of an increase in sales, general and administrative 
(SG&A) expenses, net of a £1.6m decrease in implementation 
and support expenses.

Net finance expense of £(0.7)m (2019: £(0.7)m) resulted in profit 
before tax of £23.3m (2019: £13.0m) and with an effective tax 
rate of 12.4% (2019: 21.7%) the resulting profit for the period 
was £20.4m (2019: £10.2m).

We started 2020 expecting to see a drop in both revenue 
and profit compared with 2019 as a result of the economic 
uncertainty. However, as the year progressed, our expectations 
for the full year increased. Through a number of trading updates 
issued in the second half of the year we highlighted the increasing 
expectations for full year revenue and profit. Our final result is 
ahead of our 17 December 2020 trading update principally due 
to the licence fee revenue recognition in respect of the five year 
contract extension that was agreed towards the end of the year 
and which was confirmed in a trading update on 26 February 
2021. Overall the results show strong growth over FY19. 

Revenues increased by £14.4m to £78.9m in the twelve months 
ended 31 December 2020 (2019: £64.5m) with increases across 
all revenue streams, but with particularly strong growth in ongoing 
development and services (ODS) revenues, up 38% to £32.4m 
and maintenance which was up 29% to £19.2m. ODS revenues 
increased as a result of work with pre-implementation customers, 
along with increases in post-go live support work for some of our 
key customers. In 2020 ODS revenue benefited from £5.6m of 
one-off licence revenues associated with a five-year contract 
extension. This was almost exactly matched the £5.5m of 
one-off licence revenues recorded in 2019. Maintenance  
revenues increased in 2020 due to increased levels of hosting 
activity, inflationary increases and a higher volume of contracts 
being supported for certain customers.

Revenue
Revenue – by type 
£m

Software implementation

ODS

Maintenance

Total revenue

2020

27.3

32.4

19.2

78.9

Movement 
%

5%

38%

29%

22%

2019

26.1

23.5

14.9

64.5

Software implementation revenues increased by £1.2m, or 
by 5%, to £27.3m in 2020 (2019: £26.1m), reflecting the six 
ongoing implementation projects from the end of 2019 and 
three additional projects that were commenced during 2020. 
One of these continuing projects was our first Alfa Start 
implementation which was completed and moved to the ODS 
revenue category during the period. Of the three additional 
projects that commenced during 2020, one was a customer who 
signed a contract but then cancelled before significant activity was 
underway as a result of the pandemic, one related to a customer 
who had previously put their implementation project on hold 
during 2018 and one was our second Alfa Start implementation. 
As such, the Group has seven ongoing implementation projects 
as at 31 December 2020.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020Software implementation revenue 
£m

New

Ongoing

Paused / Restarted

Completed

2020

0.1

24.9

1.3

1.0

2019

ODS
£m

–

New

25.0

Pre-implementation

(0.2)

Ongoing

1.3

One-off licence revenue

Total Software implementation revenue 

27.3

26.1

Total ODS revenue 

39

2020

2019

4.0

3.9

18.9

5.6

32.4

–

2.5

15.5

5.5

23.5

One of the projects classified as ongoing at the end of 2020 
completed its pre-implementation phase in October 2019. 
This customer contributed £6.7m to ongoing software 
implementation revenue in 2020 (2019: £1.2m). Revenue  
from the remaining implementation projects classified as ongoing 
in the table above contributed £18.2m in 2020, a decrease of 
£5.6m compared with £23.8m in 2019. This decrease is primarily 
due to the fact that during 2019 the largest of these ongoing 
implementation projects was running two phases concurrently, 
however, the larger of the two phases went live in January 2020 and 
as a result moved to the ODS category at this time. This decrease 
was then partially offset by write-backs of licence revenues in the 
prior year. These write backs resulted from the deferral of certain 
go-lives dates and the establishment of material right to use liability, 
reflecting discounts of the right to use renewal payments customers  
will be required to make in future years. 

During the year one implementation project that had previously 
been paused in 2018 restarted and contributed £1.3m in 2020 
(2019: £(0.2)m).

Revenue from the implementation projects that were completed 
or cancelled in the period contributed £1.0m (2019: £1.3m). 
The ongoing revenue from these projects has moved to the ODS 
category following implementation completion.

ODS revenues increased by 38% or £8.9m to £32.4m in 2020 
(2019: £23.5m). This significant increase was the result of:

• An increase in revenue from customers from pre-implementation 
work of £1.4m. During H1 2020 the Group had three customers 
who were undertaking pre-implementation work. One of these 
moved to implementation during the first half but as previously 
noted was subsequently cancelled due to the economic uncertainty 
at the time. In the second half of 2020 we mutually agreed 
with one customer to bring the project to an end due to being 
unable to agree on contractual terms. The third contract 
moved into implementation in early 2021. During H2 2020, 
three new pre-implementation projects commenced.

• An increase of £4.0m due to new ODS customers. This includes 

revenue from those customers who on completing their 
implementation project, or one phase of their implementation 
project, transitioned to the ODS category during the period. 
• An increase of £3.4m of revenue from ongoing ODS customers 
resulting from the current mix of ODS projects in 2020 compared 
to the prior year. In particular several key customers have ongoing 
ODS specific projects to either upgrade from v4 to v5 of the Alfa 
Systems or expand the use of Alfa to new geographical regions.
• An increase in one-off licence revenues of £0.1m. In 2019 we 
recorded £5.5m of one-off licence revenue of £1.6m received 
when a customer exceeded their current licence band, and 
£3.9m due to the extension of a previously terminated contract. 
In 2020 this same customer chose to extended for a further 
five years through to October 2025. This resulted in £5.6m 
of additional licence revenue which was recognised in 2020 
on agreement of the five year extension.

Maintenance revenues increased by £4.3m, or by 29%, 
to £19.2m in 2020 (2019: £14.9m). This increase was partly 
due to inflationary annual maintenance price rises, a higher 
volume of contracts being supported for certain customers 
and an increased number of customer utilising the Group’s 
relatively new Cloud Hosting offering. 

Maintenance 
£m

Maintenance

Hosting 

Total Maintenance revenue 

Total Contract Value (TCV)
£m

Software implementation

ODS

Maintenance

Total TCV

2020

16.6

2.6

19.2

2020 
H1

32.5

6.4

57.5

96.4

2019

14.4

0.5

14.9

2019 
FY

27.4

8.0

45.1

80.5

2020 
FY

32.4

12.2

68.3

112.9

Total contract value (TCV) – as defined in the definition section on 
page 37 – at 31 December 2020 is £112.9m (30 June 2020: £96.4m, 
31 December 2019: £80.5m). Implementation TCV has remained 
relatively stable compared to H1 2020 due to the further completion 
of ongoing software implementation projects which has been 
almost completely offset by the addition of a new software 
implementation project that commenced in January 2021. 
ODS TCV has increased compared to H1 2020 as a result of 
a number of new statements of work being contracted prior 
to 31 December 2020. The largest movement compared to H1 
2020 has been to the maintenance TCV which is principally due 
to a maintenance element of the new five year contract extension 
referred to above, and more of our clients moving to a Cloud 
Hosted solution, (we have included three years’ worth of the 
maintenance, from the five year extension contract, and of 
planned hosting revenues within the maintenance TCV figure). 
Of the £112.9m total TCV at 31 December 2020, £52.5m is 
anticipated to convert into revenue within the next 12 months, 
assuming contracts continue as expected and are not cancelled 
or delayed. This includes £17.6m of software implementation 
revenues, £12.2m of ODS revenues and £22.7m of maintenance 
(and hosting) revenues.

Operating profit 
The Group’s operating profit increased by £10.2m, or 75%, to 
£23.9m in 2020 (2019: £13.7m) primarily reflecting the £14.4m 
increase in revenues, partially offset by an increase in the Group’s 
cost base as we continued to invest in the business, through 
increased headcount and partner costs, offset by reductions in 
travel, conference and marketing costs, as a consequence of the 
pandemic. The Group’s operating profit on a constant currency 
basis increased by 73%.

Strategic reportGovernanceFinancial statementsOther information40

F I N A N C I A L   R E V I E W  C O N T I N U E D

Expenses – net 
£m

Implementation and 
support expenses

Research and product 
development expenses

Sales, general and 
administrative expenses

Other income

Total expenses – net

2020

2019

Movement 
%

15.3

16.9

(9)%

18.9

15.7

21%

21.3

(0.5)

55.0

18.8

(0.6)

50.8

13%

–

8%

Headcount numbers as at 31 December 2020 were 360 
(2019: 316), and our staff retention rate has been 93% 
over the 12 months to that date.

Implementation and support (I&S) expenses have decreased 
by 9%, to £15.3m (2019: £16.9m). I&S expenses predominantly 
comprise personnel costs, travel and partner costs, with the 
total of these contributing 88% of the total I&S expenses 
(2019: 87%). In the year the average software implementation 
headcount decreased by 6, to 102 employees (2019: 108 
employees). In addition, the Group’s travel costs significantly 
decreased as our project teams were not travelling due to the 
pandemic, which also resulted in some reduced customer billings. 
The corresponding reduction in personnel-related and travel 
costs were partially offset by the increase in partner costs of 
£1.5m during 2020, reflecting the Group’s focus on delivering 
on its strategic objectives of utilising partners. In 2020 we 
deployed partners on six of our customer projects, including 
pre-implementation, implementation and v4 to v5 upgrade projects.

Research and product development (R&PD) expenses 
increased by £3.2m, or 21%, to £18.9m (2019: £15.7m). 86% 
of R&PD expenses are personnel costs (2019: 84%) and the 
average number of developers increased in the year by 22 
to 156 employees (2019: 134 employees). In addition to the 
increase in the average headcount, the personnel-related costs 
have also increased due to the above inflationary pay rises that 
were awarded in November 2019 as part of the Group’s overall 
strategy to invest in its people. 

As in prior periods, our development efforts centred primarily 
on customer project development. In addition to this customer 
development, for which the amounts are expensed in the profit and 
loss, during 2020 a total of £0.7m (2019: £1.1m) of development 
costs were capitalised. The key amounts capitalised related to 
£0.3m in relation to enhancements of the Alfa user interface and 
£0.1m in relation to the changes required to prepare Alfa for the 
new interest rates such as SONIA and SOFR.

SG&A expenses increased in the year by £2.5m to £21.3m 
(2019: £18.8m). This included increased salary costs through 
strengthening some of the support functions; increases in the 
share-based payment charges in 2020 to £1.3m (2019: £0.6m) 
in relation to LTIPs granted in May 2018, November 2019 and 
June 2020; and increased amortisation costs of £0.8m (2019: £0.4m) 
reflecting the higher amounts of intangible assets capitalised over 
the past two years. These increases have been partially offset 
by the decrease in foreign currency differences of £0.8m, which 
moved from a loss of £(0.3)m in 2019 to a gain of £0.5m in 2020.

Overall in 2021 we expect to continue to increase our headcount, 
to see some bounce back in the circa £2m reduction in cost that 
resulted from the Covid-19 lockdown, and also some increased 
IT hosting costs as this business grows.

Finance costs
Net finance costs of £(0.7)m (2019: £(0.7)m) remained relatively 
unchanged. Income on cash balances remained low given the 
current low interest rate environment.

Profit for the period
Profit after taxation increased by £10.2m, or 100%, to £20.4m 
in 2020 (2019: £10.2m). The effective tax rate decreased to 
12.4% in 2020 against the effective tax rate for the 2019 year 
end (2019 21.7%) primarily due to research and development 
tax credits arising in respect of the 2018 and 2019 claims. 
These claims were finalised during 2020.

Earnings per share
Basic earnings per share increased by 98% to 6.93 pence in 2020 
(2019: 3.50 pence). Diluted earnings per share increased by 99% 
to 6.79 pence (2019: 3.41 pence).

Cash flow
Net cash (including the effect of exchange rate changes) decreased 
by £21.8m to £37.0m at 31 December 2020, from £58.8m at 
31 December 2019. The most significant impact was the payment 
of the special dividend of £44.2m on 6 November 2020. This more 
than offset the increase driven by cash generated from operations 
of £30.1m. In 2020 we received £3.6m of one-off licence revenue 
items recognised during FY19 along with £4.5m from the five year 
contract extension which was behind revenue recognition by 
£1.4m. Continued focus on cash management by the Group saw 
net change in working capital of £2.9m. Taken together, the Group’s 
Operating free cash flow conversion (FCF) was 114% (2019: 138%).

In addition to the cash generated from operations of £30.1m, 
the Group incurred £1.0m on capital expenditure (2019: £2.1m), 
provided funding of £0.4m to its newly set up joint venture, Alfa 
iQ, and made tax payments of £3.8m (2019: £4.1m) during the 
period. The Group has no external bank borrowings. 

In 2020 there were net cash outflows of £45.9m (2019: £1.6m) 
from financing activities related to the principal element of lease 
payments and the 15 pence per share special dividend, amounting 
to £44.2m which was paid on 6 November 2020. No ordinary 
dividends were paid during the year.

Operating free cash flow conversion
£m

Cash generated from operations

Adjusted for:

2020

30.1

2019

22.5

Capital expenditure

(1.0)

(2.1)

Principal element of the lease 
payments in respect of IFRS 16

Operating free cash flow

Operating profit

(1.7)

27.4

23.9

(1.6)

18.9

13.7

Operating free cash flow conversion

114%

138%

Balance sheet
The significant movements in the Group’s balance sheet, 
aside from the cash balance which is described above, from 
31 December 2019 to 31 December 2020 are detailed below.

The trade and other receivables balance decreased by £0.2m 
to £13.7m (2019: £13.9m). At the end of 2019 there had been 
some delays in invoicing overseas customers and a higher accrued 
income balance as a result of £3.6m from non-recurring revenue 
items. Both of these issues were resolved in 2020 and the cash 
collected. This improvement was offset by the impact of the 

Alfa Financial Software Holdings PLC Annual Report and Accounts 202041

overall increase in revenue during 2020 and the increase in 
accrued income of £1.4m from the five year right to use and 
maintenance extension contract.

The trade and other payables balance increased by £2.2m to 
£8.1m (2019: £5.9m) principally due to an increase in the sales 
tax payable, including VAT and the overseas equivalents, of £0.8m 
(largely as a result of increased customer invoicing activity in the 
last two months of 2020 compared to the same months in the 
prior year), an increase in the holiday pay accrual of £0.3m 
reflecting the impact of fewer holidays being taken during the 
year as a result of the pandemic and an increased in the bonus 
accrual of £1.7m.

Contract liabilities have decreased by £1.6m to £7.0m (2019: £8.6m) 
with a decrease in the deferred software implementation contract 
liabilities of £2.6m, due to work progressing on the current software 
implementation projects, being offset by a £1.0m increase in 
deferred maintenance liabilities, reflecting the higher maintenance 
revenues charged in the year.

Capital allocation and distributions
Alfa seeks to deliver high-quality visible earnings and future 
earnings growth, and maintain a strong balance sheet. The Group’s 
capital allocation policy includes the following elements aimed 
at supporting the achievement of strategic objectives: 

• Reinvestment in people and technology; and
• Maintaining strong liquidity.

Having reviewed the strategy of the business and the resources 
required to support its growth, the Directors concluded that 
there was excess capital in the Group and paid a special dividend 
amounting to £44.2m in 2020 (2019: £nil). Looking forwards, the 
business continues to be cash generative with a healthy net cash 
balance and as a consequence the Directors concluded it was 
appropriate to start a regular dividend programme, commencing 
with proposing a final dividend of 1.0 pence per share for the 2020 
full year, which will be paid in July 2021. The Board intends to 
progressively increase the dividend as the Group grows, whilst 
ensuring that we retain a strong balance sheet.

In making investment decisions regarding our people, the 
Directors considered the Group’s financial performance and 
position as well as investor and analyst feedback; dialogue and 
feedback from employees, covering employee engagement 
and retention rates; requirements for training and professional 
development; and appropriate reward structures in the context 
of the current labour market. The allocation of capital towards our 
people will support the Group in achieving its strategic objective 
to maintain a high-performance organisation with a culture of 
continuous improvement.

In making investment decisions to develop our technology, 
the Directors considered the Group’s financial performance 
and position; the feedback and requirements of customers; the 
operational efficiency of the existing technology; and the efficacy 
and expected return on investment of certain development and 
enhancement work. The allocation of capital to technological 
development will support the delivery of our strategic objectives 
to grow market share, to extend our best in class digital agenda, 
and to promote and grow value and develop resilience. 

Related party transactions
The ultimate parent undertaking is CHP Software and Consulting 
Limited (the ‘Parent’). There was no trading between the Group 
and the Parent. There were no balances outstanding from, or to, 
the Parent at 31 December 2020 and 31 December 2019.

Going concern
The financial statements are prepared on the going concern basis. 
The Group continues to be cash generative and the Directors 
believe that the Group has a resilient business model. The Group 
meets its day-to-day working capital requirements through its 
cash reserves generated from operating activities. The Group’s 
forecasts and projections, taking account of reasonably possible 
changes in trading performance including the possible impacts 
of Covid-19, show that the Group has sufficient cash reserves 
to continue to operate for a period of not less than 12 months 
from the date of approval of these financial statements. 

The going concern assessment also includes downside stress 
testing in line with FRC guidance which demonstrates that even 
in the most extreme downside conditions considered reasonably 
possible, given the existing level of cash held, the Group would 
continue to be able to meet its obligations as they fall due, 
without the need for substantive mitigating actions. 

On this basis, whilst it is acknowledged that there is continued 
uncertainty surrounding the future impacts of Covid-19, the 
Directors consider it appropriate to continue to adopt the going 
concern basis of accounting in preparing the financial statements.

Viability statement
The viability statement containing a broader assessment 
by the Board of the Company’s ongoing viability, which also 
includes consideration of the impact of Covid-19, is set out 
in the Strategic report on pages 50-51.

Subsequent events
There have been no reportable subsequent events since the 
balance sheet date.

Duncan Magrath
Chief Financial Officer
22 March 2021

Key financial metrics
The Group uses a number of key financial metrics which are not 
specifically defined by IFRS but which management use as key 
measures to assess financial performance. Previously Adjusted 
EBIT and Adjusted EBIT margin had been used by management 
to monitor performance. The differences between these measures 
and the equivalent IFRS measures was becoming relatively small and 
so the use of these alternative financial metrics has been stopped.

Operating cash flow conversion is monitored by management and now 
that the adjusted EBIT measure has been dropped this is calculated 
as cash generated from operations as a percentage of operating profit.

These measures are not directly comparable to similarly referenced measures 
used by other companies and, as a result, investors should not consider these 
performance measures in isolation from, or as a substitute analysis for, our 
results of operations as determined in accordance with IFRS.

New customer revenue 
New customer revenue comprises revenue generated by customers 
who have not previously generated revenue in the applicable segment 
in the prior year.

Constant currency
We provide percentage increases or decreases in revenue and operating 
profit to eliminate the effect of changes in currency values as we believe 
it is helpful to the understanding of underlying trends in the business. 
When trend information is expressed herein ‘in constant currencies’, the 
comparative results are derived by re-calculating non-pound sterling 
denominated revenue and/or expenses using the average monthly 
exchange rates of this year and applying them to the comparative year’s 
results, excluding gains or losses on derivative financial instruments. 
The average rates are as shown in note 1.4 to the financial statements.

Strategic reportGovernanceFinancial statementsOther information42

R I S K   M A N A G E M E N T

Our aim is to foster a culture of effective risk 
management by encouraging appropriate and 
monitored risk-taking and innovation.

Introduction
2020 has been a year of unprecedented 
external events, with the Covid-19 
pandemic having widespread social 
and economic impacts across all of Alfa’s 
operating regions. Layered on top of this 
was the complicated US political situation, 
and the uncertainty around the eventually-
concluded Brexit trade deal negotiations. 
During these uncertain times Alfa’s risk 
management framework has provided us 
with a solid basis for assessing, preparing for 
and reacting to these types of challenges. 

As the Covid-19 situation developed in 
Q1 2020, we were in the fortunate position 
of being well prepared to execute our 
pandemic plan. Our Covid-19 Incident 
Response Team worked closely with the 
Company Leadership Team (CLT) to 
identify, control and mitigate risks as 
they arose. Their activity has continued 
throughout 2020, and we will continue 
to react proactively to the situation as it 
unfolds throughout 2021, doing our part 
to ensure the safety and wellbeing of our 
employees, customers and their families, 
and to minimise the risk to our operations. 

Risk management is integral 
to our strategic objectives 
The events of 2020 have demonstrated 
the interconnectedness of many of the risks 
and opportunities that our business faces. 
In order to deliver our strategy and achieve 
excellence through our business model, 
both operationally and financially, we must 
make sure that we maintain the right balance 
between safeguarding against potential 
risks, and taking advantage of potential 
opportunities as they arise. Our aim is to 
foster a culture of effective risk management 
by encouraging appropriate and monitored 
risk-taking and innovation, in order to 
achieve the Group’s strategic priorities. 

Our strategic priorities as set out on 
pages 22 and 23, are to:

• Maintain our differentiation of market-
leading People, Product and Delivery;
• Focus on Cloud Hosted Sales to target 
markets as an engine for revenue growth;

• Enable more concurrent Alfa 

implementations more efficiently, 
with a higher margin, by: Simplifying 
our product; Simplifying our 
implementations; Simplifying our 
processes across our organisation;
• Develop our Partnership network, to 

improve sales opportunities and enable 
more concurrent Alfa implementations;
• Volume Market – improve our offering 
for smaller asset finance providers as a 
platform for innovation and to increase 
our reach within our industry.

How we monitor risk

1

2

3

4

5

Identify risks
Whilst overall responsibility for risk lies at the Board level, the 
Directors have delegated authority for risk identification to the CLT.

A bottom-up approach has primarily been undertaken to provide 
a detailed review of risks by relevant business owners and this is led 
by the Risk Officer, twice a year. The output is then reassessed by 
the CLT to provide assurance over completeness of the risk register. 

Define risk appetite
Our systems and processes are designed to manage our exposure to 
risk rather than eliminate the risk completely. Therefore the Audit and 
Risk Committee, with the CLT, will reassess the Group’s risk appetite 
each year with this in mind. The Audit and Risk Committee will consider 
the risks associated with the conduct of our business and the delivery 
of our strategy, assessing the risks we are exposed to and evaluating 
whether this exposure is acceptable given the likelihood and severity 
of the risk.

Assess and quantify
Risks are assessed to understand the likelihood and the impact 
of the risk crystallising. We assess risk across our business areas, 
and we analyse their impact across these categories:

•  Financial
•  Operational
•  Reputational
•  Legal and regulatory

Respond, manage and mitigate
Each risk is reviewed, twice a year. At each review date, the existing 
controls are reviewed for adequacy and effectiveness. Due to the 
ever-changing business landscape and the industry we work in, 
it is quite possible for the control requirements to change and 
for processes and policies to require updating. If this is the case, 
then a business owner is identified and they are responsible for 
implementing changes.

Monitor and review
Management monitors progress against the principal risks. This is 
shared with our internal auditor, BDO, to assist with forming the 
internal audit plan for 2021. The Board reviews the summary risk 
register and assesses the adequacy of the principal risks identified, 
as well as the mitigating controls and procedures which are in place 
and are operational. 

Alfa Financial Software Holdings PLC Annual Report and Accounts 202043

Our risk management framework
Our risk management framework is 
designed to be flexible and proactive, 
and links tightly into our operations 
and decision-making, allowing us to 
react with speed and agility to new 
and evolving risks as they arise across 
all of our business areas. This has helped 
us in 2020 to continue to progress our 
strategic objectives, and to identify 
and pursue opportunities as they arose. 

We recognise that managing risk 
effectively is integral to executing 
our strategy. We have therefore 
implemented a five-step process 
for monitoring and managing risk 
throughout our business, allowing 
the Directors to conduct a robust 
assessment of the principal risks 
facing the Group. Risk is not something 
that should be eliminated but, instead, 
identified, assessed and managed 
in a timely manner.

Responsibilities

Creating the right corporate culture 
for effective risk management
Our organisation has an open and 
accountable culture, led by our experienced 
CLT, whose members have many years of 
experience in their areas. The Board and the 
CLT set the tone for our risk management 
activities, embedding risk consideration 
and assessment into the culture within the 
organisation. Ownership and accountability 
for risks is an integral part of our risk 
management framework.  

The Board has overall responsibility for 
the governance of risks, ensuring we have 
adequate and effective systems in place 
and setting the tone for our risk culture. 
It does this in various ways: 

• Risks are considered by the Board as an 
intrinsic part of our strategic planning, 
and in the consideration of new 
opportunities – risk is recognised as an 
inherent part of each opportunity, and is 
assessed together with the opportunity.

• There is a twice-yearly review by 
the Audit and Risk Committee of 
principal risks, their evolution, and 
consideration of emerging risks.
• The CLT members are the owners 
for each risk in the Corporate Risk 
Register, and they, and their teams, 
are responsible for the identification, 
assessment and treatment of the risks 
in their own areas. Risk management 
is thus embedded into each area of 
the business, which is best placed to 
progress the actions and mitigations. 

• The Risk Officer coordinates risk 

management activities and collates 
the risks into the Corporate Risk 
Register. The Risk Officer is an advocate 
for best practice across the organisation. 
• Risk assurance is achieved through our 
external and internal audits as well as 
through our attainment of ISO27001 
and ISO27018 certifications, and 
through our SOC2 Type 2 audit. 

• Defines the risk governance framework, risk culture and principles
• Sets the tone for risk management including risk appetite

•  Responsible for an effective system of internal controls
•  Approves risk decisions that are beyond delegated authorities

Board

Audit and Risk Committee

CEO and CLT

•  Reviews the risk management framework and the effectiveness of 
internal controls, risk management systems and major risk initiatives

•  Reviews and challenges the principal risks in the risk register, and 

risk scores

• Reviews the internal audit programme and reports

Risk Officer and CFO

•  Responsible for collating updates, managing the risk register 

and presenting principal risks and uncertainties to the Company 
Leadership Meeting and Audit and Risk Committee

•  The Risk Officer acts as an advocate for risk management across 

all levels of the business

•  The Risk Officer reports to the CFO in relation to risk 

management matters

•  The CFO has responsibility for governance and risk management review

•  Review the risk management framework and the effectiveness of 

internal controls, risk management systems and major risk initiatives 
across the Group

•  Review the risk profile against risk appetite and make recommendations 

to Board in relation to risk profile, strategy and key controls

•  Review and challenge the risk register, and risk scores
•  Review the sustainability of risk methodologies, metrics and policies
•  Assess major risk-related projects
•  Assess new commercial arrangements through participation in the 

Deal Committee

Operational management

•  Assesses for new risks, updates on current risks assessment and 

implements mitigation strategies and actions

•  Be alert to risks associated with the activities that they perform

•  Report inefficient, unnecessary or unworkable controls

All employees

Strategic reportGovernanceFinancial statementsOther information 
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P R I N C I P A L   R I S K S   A N D   U N C E R TA I N T I E S

Principal risk analysis (including mitigating activities) 

C

B

A

D

E

F

y
t
i
l
i

b
a
b
o
r
P

Impact

Risks

A Socio-economic and  
geo-political risk

D High customer 

concentration risk 

B Pandemic outbreak in 
Alfa and/or customer 
geographies

C Risk to people, skills, 
location and working 
environment

E IT security and cyber risks

F Business interruption 

or continuity

Acceptable risk appetite

Our risk appetite
Our risk appetite provides us with 
guidance on the levels of risk we are 
prepared to take in pursuit of our 
objectives, and is considered a 
fundamental part of the planning and 
execution of our strategy. In March 2021, 
the Board, assisted by the Risk and Audit 
Committee and the CLT, assessed and 
updated our risk appetite in light of the 
developing in-year and emerging risks. 

We take a cautious approach to risk, 
aiming to operate in a manner that would 
not put the business at risk of significant 
financial, operational or reputational 
damage. This risk appetite has shaped 
our response to the Covid-19 pandemic 
as it evolved through 2020, forming 
the basis of our approach to protecting 
our employees, our customers and our 
deliverables to our customers.

Focus for 2021

Continuous improvement of risk 
management procedures, including 
training and awareness within the 
Company of our risk management 
best practices.

Risk identification and assessment 
– bi-annual risk reviews including 
assessing actions and control reviews.

Cyber security and data protection – 
Maintain SOC2 Type 2 and ISO programme 
compliance, and continue to assess and 
strengthen our cyber security defences. 

Business continuity and disaster recovery 
– scenario testing exercises, and reflecting 
on best practice based on experience 
from Covid-19.

Internal audits – we plan to perform 
reviews of various financial and IT 
controls, amongst others.

Alfa Financial Software Holdings PLC Annual Report and Accounts 202045

Principal risks and uncertainties 
in more detail
The Group faces a number of risks that 
may adversely affect our strategic and 
business objectives, operations, liquidity, 
financial position, reputation or future 
performance, not all of which are wholly 
within our control or known to us. Some  
such risks may currently be regarded 
as immaterial and could turn out to 
be material. We accept that risk is an 
inherent part of doing business.

The Board consider the following matters 
to be the principal risks and uncertainties 
(in no specific order) affecting our business 
at this time. 

Our strategic priorities

People – Maintain our differentiation 
of market-leading People.

Product – Maintain our differentiation 
of market-leading Product. 

Delivery – Maintain our differentiation 
of market-leading Delivery.

Sales – Focus on Cloud Hosted sales 
to our target markets as an engine 
for revenue growth.

Simplification – Enable more 
concurrent Alfa implementations, 
more efficiently, with a higher margin, 
by: Simplifying our product; Simplifying 
our implementations and Simplifying 
our processes across our organisation.

Partnerships – Develop our partner 
network, to improve our sales 
opportunities and to enable more 
concurrent Alfa implementations.

Volume Market – Improve our offering 
for smaller asset finance providers as a 
platform for innovation and to increase 
our reach within our industry.

Risk A – Socio-economic and geo-political risk

Links to strategic 
priorities:

Movement:
Increased probability

Impact:
Major

Probability:
Likely 

How does it impact us?
There is considerable uncertainty in the 
global economic outlook, as well as in each 
of our operating regions. This is caused 
and exacerbated by current and emerging 
factors such as: 

What are we doing to manage the risk?
Despite the uncertain outlook, we have 
attracted continued interest from sales 
prospects throughout 2020, from diverse 
geographies and sectors within the asset 
finance industry. 

• The unprecedented events surrounding the 
Covid-19 pandemic may have short or long 
term economic impacts on our customers, 
potentially leading to a reduction in our 
addressable market. These economic 
impacts are included under this principal 
risk, whereas the health and wellbeing, 
and business continuity aspects are 
included in Risk B – Pandemic outbreak 
in Alfa and/or customer geographies;
•  Any impacts due to economic policy of 

a new US administration; and 

•  The change in trade relationships between 
the EU and the UK following the end of 
the Brexit transition period. 

Alfa specialises in providing software 
and services to the asset finance sector. 
Changes in economic conditions and 
unforeseen external events, such as political 
instability, international trade uncertainties, 
inflation and other unforeseen events may 
put pressure on the profitability of the players 
in this market. This in turn may decrease the 
amount they have to spend on improving their 
internal systems and processes or may extend 
the decision-making when contemplating a 
new asset finance system. 

Our strategy includes continuing to build 
a diverse customer base, both geographically 
and by asset type (i.e. automotive, equipment) 
but also by type of customer (i.e. banking, 
OEM or independent) which therefore 
have different and often contrasting risk 
characteristics. This mitigates some of this 
risk as there is often a degree of cyclicality 
in trends affecting the asset finance industry.

This risk goes hand-in-hand with opportunity, 
as our customers may seek to adapt to the 
changing economic environment, seeking 
operational efficiency, introducing new 
products or reacting to regulatory changes. 
Alfa is well placed to help with the system and 
process changes needed for such adaptation, 
either where Alfa Systems is the incumbent 
system or where a new system is needed. 

We ensure that the Group is financially 
robust and resilient to economic downturns, 
or project pauses, by retaining cash reserves 
and collecting maintenance and licence 
revenues in advance.

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P R I N C I P A L   R I S K S   A N D   U N C E R TA I N T I E S  C O N T I N U E D

Risk B – Pandemic outbreak in Alfa and/or customer geographies

Links to strategic 
priorities:

Movement:
Decreased level of risk

Impact:
Moderate

Probability:
Likely

How does it impact us?
The Covid-19 pandemic has developed 
considerably during 2020, and at the time of 
writing a variety of government restrictions are 
in place across our regions attempting to restrict 
the spread of the disease. Whilst distribution 
of vaccines by public health organisations has 
begun, it will likely take considerable time for the 
situation to return to normal – for example, for 
lockdowns to be relaxed and for travel to resume.

The risks relating to the current pandemic are 
intertwined with other principal risks, notably 
Risk A – Socio economic and geo-political risk, 
and Risk C – Risk to people, skills, location and 
working environment. 

We have reassessed the level of this risk, and 
have concluded that the business continuity and 
health and wellbeing risks have decreased over 
the last year, due to the strong actions we have 
taken in adopting remote working, and the 
external actions taken to tackle the pandemic.

Whilst this pandemic continues to develop, 
we face a number of possible impacts: 

• The health and wellbeing of our employees, 
their families and other stakeholders may 
be impacted. Mitigating this is of critical 
importance in shaping our response to 
this risk. 

• We may experience significant infection 
levels at the peak of the virus outbreak. 
This could temporarily reduce the 
resource capacity of our business and 
our professional services fee earning 
capacity, potentially resulting in 
deferred or lost revenue.

• Similarly, customers and potential 

customers may become temporarily 
resource-constrained, limiting their 
capacity to manage large-scale IT projects 
and run sales processes, respectively. 

• Travel is being restricted by our own policy, 
customer policy and government policy, 
and this may temporarily reduce, or be 
perceived to reduce, our ability to operate 
for some of our geographically diverse 
customer sites.

• Remote working relies on third party 

cloud-based services such as video calling 
and chat software. Such services may 
experience problems during peak remote 
working times, impacting the efficiency 
of our employees. 

• We may experience a slowdown in supply 

for our IT equipment needs.

• The pandemic may have short or long- 

term economic impacts on our customers, 
potentially leading to a reduction in our 
addressable market. This is discussed in 
more detail in Risk A – Socio-economic 
and geo-political risk.

What are we doing to manage the risk?
We have continued to adapt our pandemic 
response throughout 2020, and into 2021, 
following our established and rehearsed 
pandemic response plan. 

Our Incident Response Team (IRT) manages 
and coordinates our actions relating to the 
pandemic. This team is chaired by our Chief 
People Officer, and contains representatives 
from across our business units and geographies. 

The IRT monitors expert and government 
advice in each of our operating regions, 
and takes timely action on that advice. 

We made an early move to remote working, 
during March 2020, as part of the activation of 
our pandemic plan. Remote working was already 
an established practice in our organisation, with 
the majority of our employees, including all of 
our consultants and engineers, using laptops, 
remote connections and remote working tools. 
We tested the capacity and resilience of these 
tools before instructing employees to work 
remotely, and our systems have functioned 
well with the increased remote working load. 

The IRT and other internal teams communicate 
regular guidance and advice to our employees, 
including on their working location, working 
environment and wellbeing. We have an active 
programme of employee wellbeing events, and 
we recognise the importance of supporting and 
engaging with our employees whilst they are 
working remotely. 

We regularly liaise with our customer organisations 
to ensure that we abide by their policies – for 
example, with respect to business travel, and to 
ensure that they are satisfied with the service 
they are receiving from our remote teams.

Our essential customer services – Alfa 
support, Alfa Hosting and Technical 
Operations – are run by globally-distributed 
teams, using cloud infrastructure, providing 
resilience against business continuity risks. 

The providers of our key remote working tools 
have confirmed and demonstrated throughout 
2020 that they have suitable business 
continuity and capacity planning in place. 

We have taken many actions to improve 
the efficiency of supply of our IT equipment. 
For example, we have implemented more 
efficient processes for delivering and setting 
up new laptops where needed (for new or 
existing employees), with delivery directly 
from suppliers to the recipient. We are 
carefully managing the stock levels held with 
our IT supplier, and are actively monitoring 
lead times. 

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020 
 
 
 
47

Risk C – Risk to people, skills, location and working environment 

Links to strategic 
priorities:

Movement:
Same level of risk

Impact:
Moderate

Probability:
Likely

How does it impact us?
Our business is heavily dependent on our 
people because they are integral to the 
development and delivery of Alfa Systems.

The health, wellbeing and security of our 
employees is of utmost importance to our 
organisation. We work in geographically 
diverse locations, and our employees may 
be at risk from external factors, such as the 
impacts of the Covid-19 pandemic, and the 
safety and security in each region. This impact 
is intertwined with Risk B – Pandemic outbreak 
in Alfa and/or customer geographies. 

A failure to attract, train and retain high quality 
individuals in our key operating regions may 
limit our ability to deliver implementations, 
maintain product quality and leading-edge 
functionality, manage customer relations 
and deliver on our strategic plan.

As our global reach expands and opportunities 
arise in new regions, we may find it difficult 
to provide employees across geographically 
diverse customer sites. This has the potential 
to have an impact on our ability to deliver 
implementation services to our customers.

What are we doing to manage the risk?
In 2020 our HR team has run an active 
programme of employee wellbeing events, 
and we recognise the importance of supporting 
and engaging with our employees whilst they 
are working remotely. 

Employee engagement surveys are carried 
out every two months, and allow areas for 
improvement to be identified and acted upon.

We have seen an improvement in our employee 
retention figures in 2020. Our employee 
surveys indicate that our proactive response 
from leadership to the Covid-19 epidemic 
has been a significant contributing factor in 
employee satisfaction, and this has helped 
to improve employee retention. 

We benchmark our remuneration levels 
against relevant roles in the industry and 
aim to be competitive.

Recruitment of graduates and experienced 
hires is continuing, using a diverse number 
of sources, searching for candidates from 
varied backgrounds and ethnicity and with 
varied core skills. 

Alfa Partnering provides a strong and 
growing network of professional services 
partner organisations, who have extensive 
established geographical presence. This 
provides us with resourcing flexibility, 
and wider geographical coverage, and 
is key to our strategy to decouple our 
growth from our own headcount. 

The move to remote working in 2020, in 
response to the Covid-19 pandemic, has 
helped us to redistribute work, where this 
is efficient, between locations. Many of 
our teams are already globally-distributed, 
allowing us to cover more regions and time 
zones effectively. By its very nature, remote 
working is an effective mitigation against the 
risk of not being able to provide employees 
in geographically diverse customer sites. 

We have an established presence in our 
key strategic markets in Europe and the 
USA. We have actively recruited on both 
continents in 2020, and this continues 
in 2021. Continued recruitment of EU 
citizens is important to us following 
Brexit, allowing us more opportunity 
for expansion in the EU bloc.

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P R I N C I P A L   R I S K S   A N D   U N C E R TA I N T I E S  C O N T I N U E D

Risk D – High customer concentration risk

Links to strategic 
priorities:

Movement:
Same level of risk

Impact:
Major

Probability:
Possible

How does it impact us?
• Alfa specialises in providing software and 
services to the asset finance sector. At the 
core of our customer base are large corporate 
players in this industry. 

• We have significant customer-concentration 
risk due to the size and duration of the 
software implementation projects for these 
large corporates. If one, or more, of our 
key customers pauses, or terminates their 
implementation activities, there is a risk 
of a material impact on revenue targets. 
• Such a pause or termination is a possible 

impact of other principal risks, such as Risk A 
– Socio-economic and geo-political risk, or 
Risk B – Pandemic outbreak in Alfa and/or 
customer geographies. 

Risk E – IT security and cyber risks

Links to strategic 
priorities:

Movement:
Slightly increased risk

Impact:
Major

Probability:
Possible

How does it impact us?
• Our systems, networks and products may 
be subject to cyber attacks, specifically 
designed to disrupt our business, obtain our 
intellectual property or data, or harm our 
reputation. Such a security breach could 
impinge upon our ability to operate our 
business, including our ability to continue 
providing support to our customers.
• Our Alfa Hosting offering stores our 
customers’ data on third party cloud 
hosting platforms. A security breach in 
our Alfa Hosting offering could result 
in compliance violations, identify theft, 
malware infections, diminished customer 
trust and loss of revenue.

• The frequency of cyber attacks against IT 
companies rose in 2020, with a number 
of high-profile incidents impacting other 
companies. Consideration of this trend, 
which has continued in 2021, has led us to 
increase the probability of such an attack 
impacting our business. Considering the 
mitigations we have in place, and the fact 
that attacks experienced are usually of a 
lower impact than a theoretical worst case 
scenario, the impact of this risk has been 
lowered. The net effect of these two 
changes is that we consider this risk 
to have increased slightly.

What are we doing to manage the risk?
We continue to build a diverse customer base, 
both geographically and by asset type (i.e. 
automotive, equipment) but also by type of 
customer (i.e. banking, OEM or independent) 
which therefore have different and often 
contrasting risk characteristics.

We have had further diversification success 
in 2020 and early 2021 by targeting smaller 
organisations, with our Alfa Start product 
designed for this sector.

Initiatives such as Alfa Partnering allow us to 
take on more concurrent implementations, 
thus reducing this risk. 

We ensure that the Group is financially 
robust and resilient to economic downturns, 
or project pauses, by retaining cash reserves 
and collecting maintenance and licence 
revenues in advance.

Nevertheless, we accept that a significant 
focus on large corporates in our industry is 
inherent in our strategy, and so there is an 
element of this risk which is accepted.

What are we doing to manage the risk?
Our internal IT and cyber security team 
monitors key security and cyber risks, assesses 
and monitors the control framework of our key 
technology suppliers and undertakes day-to-
day monitoring of IT security incidents. 

We implement continual improvements in 
our IT security environment and maintain 
an annual education and training programme 
for all staff. 

We have maintained our SOC2 Type 2, 
ISO27001 and ISO27018 compliance in 2020. 

Where we provide Alfa Hosting services, 
using third party cloud hosting suppliers, 
we have a continuity plan in place to transfer 
our customers’ data to a similar supported 
environment should the services not 
be available. 

Our customers perform thorough assessments of 
the security of the Alfa Hosting platform during 
their system selection and implementation 
process, measuring our IT security and data 
protection processes and controls against 
their own, typically stringent, internal policies. 
These compliance checks sit alongside our 
own policies and procedures, and provide 
independent assurance for our customers 
that appropriate security controls are in place. 

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020 
 
 
 
 
 
 
49

Risk F – Business interruption or continuity 

Links to strategic 
priorities:

Movement:
Same level of risk

Impact:
Major

Probability:
Unlikely

How does it impact us?
We are at risk of disruption to our day-to-day 
operations if there is a disaster incident which 
causes our internal IT systems to fail or we 
do not have access to our office space. 

A failure to be able to use key IT systems 
or access our infrastructure could lead to 
a failure to deliver maintenance services to 
our customers and therefore have a negative 
reputational impact. 

Note that the risk that Covid-19 poses to us, 
and our readiness for this, is given specific 
focus as Risk B – Pandemic outbreak in Alfa 
and/or customer geographies.

What are we doing to manage the risk?
We have an established, detailed and 
tested incident management procedure 
and escalation process. 

We have a disaster recovery and business 
continuity plan which is reviewed and 
tested annually. 

Our SOC2 Type 2 reporting and complete 
fail over testing has identified no significant 
required remedial actions. 

Where we provide Alfa Hosting services, 
using third party cloud hosting suppliers, 
we have a continuity plan in place to 
transfer our customers’ data to a similar 
supported environment should the services 
not be available.

Our response to Brexit
Brexit negotiations continued 
throughout 2020, beginning with the 
start of the transition period when the 
UK left the European Union (EU) on 
31 January 2020. The transition period 
then ended on 31 December 2020, with 
the UK and the EU having finalised the 
Trade and Co-operation Agreement. 
Throughout this period of uncertainty, 
we actively monitored and prepared for 
Brexit, considering the various possible 
outcomes, analysing the effects they 
would have on our business and people, 
and determining the actions we needed 
to take in preparation. We formed a 

Brexit Task Force, responsible for 
taking action across all impacted 
areas of our business, and sought input 
from external advisors on specialist 
topics. Our internal auditor, BDO, was 
engaged, which provided assurance 
over the progress we had made to 
prepare for the end of the transition 
period and concluded that we had 
taken an appropriate and proportionate 
approach. As a result of these actions, 
we are ready and committed to 
continuing to serve our customers 
and prospects in the EU and globally. 

The Group does not consider that 
the residual effects of Brexit give 
rise to a principal risk. We have 
considered the changed political 
and economic landscape within which 
we will be operating, and the effects 
of this are incorporated into Risk A 
– Socio-economic and geo-political risk. 

Strategic reportGovernanceFinancial statementsOther information 
 
 
50

V I A B I L I T Y   S TAT E M E N T

In accordance with the UK Corporate Governance 
Code, the Board has addressed the prospects and 
viability of Alfa.

Assessment of prospects
Alfa is one of the leading providers of 
software to the asset finance industry 
and it is the Group’s clear focus to 
increase its relatively small market 
share in this space by:

• Maintaining differentiation of market – 
leading People, Product and Delivery;
• Focusing on Cloud Hosted sales to our 
target markets for revenue growth;

Assessment period and process
The business model and strategy as 
set out on pages 18 to 19 and 22 to 23 
are central to an understanding of the 
Group’s prospects. These inputs provide 
a framework for assessing the Group’s 
prospects and viability.

The three-year timeframe for assessing 
both prospects and viability is considered 
to be appropriate because:

• Enable more concurrent Alfa 

implementations, more efficiently, 
with a higher margin; 

• It reflects reasonable expectations in 
terms of the reliability and accuracy of 
operational forecasting models; and 

• Developing our partner network, to 

improve sales opportunities and enable 
more concurrent Alfa implementations; 
and

• Improving our offering for smaller asset 
finance providers to increase reach.

• Projections looking out beyond 
three years become significantly 
less meaningful in the context of 
the fast-moving nature of the asset 
finance industry and the software 
and technology landscape.

During the year ended 31 December 2020, 
the Group generated profit before tax 
of £23.2m and, excluding the payment 
of a £44.2m special dividend in the year, 
was cash generative with net cash 
generated from operating activities 
amounting to £25.6m.

Taking into account the Group’s 
current position and its principal risks 
and uncertainties as described on 
pages 44 to 49 of this Annual Report, 
the Directors have assessed the Group’s 
prospects and viability.

The Group’s prospects are assessed 
primarily through its annual planning 
process, led by the CEO with the CLT. 
All relevant functions are involved, 
including finance, sales, recruitment 
and resourcing, and commercial.

The Board participates fully in the annual 
process and has the task of considering 
whether the plan appropriately takes 
into account the external environment, 
including technological, social and 
macroeconomic changes, as well as the 
risks and uncertainties of the business.

The output of the annual review process 
includes the annual financial budget and 
an analysis of the risks which could prevent 
the plan being delivered. Detailed financial 
forecasts which include profit, cash flow and 
key financial ratios have been prepared for 
the three-year period to December 2023.

The Group’s 2021 budget forms the first 
year of the financial forecast and is subject 
to a reforecast process each quarter. 
The second and third years are prepared 
in detail based on the Group’s three-year 
strategic planning process and are flexed 
based on the actual results in the first year.

Assessment of viability
The Board’s assessment of the Group’s 
prospects, as described on this page, 
has been made with reference to current 
market conditions and known risk factors, 
including the possible impacts of the 
Covid-19 pandemic, as described in 
principal risks and uncertainties on 
pages 44 to 49.

Whilst the pandemic has brought about 
significant economic uncertainty and has 
led to the majority of Alfa’s service delivery 
being provided remotely, there has been 
a limited effect on the Group’s ability 
to deliver services and to convert and 
contract for new opportunities to date.

The Board has considered the Group’s 
financial performance in 2020, particularly 
in the context of the Covid-19 pandemic, 
and the risk factors noted above and 
consider that the key risks which could 
impact the delivery of the Group’s 
financial objectives are as follows:

• Deterioration of the pandemic 
situation causing projects to be 
delayed or cancelled;

• Socio-economic or geo-political risks 
impacting conversion of the sales 
pipeline and/or spending by existing 
customers; and

• Loss of significant customers. 

The Directors also reviewed the outputs 
of two alternative scenarios described on 
page 51 which were produced to model the 
effect on the Group’s liquidity and solvency 
of severe but plausible combinations of the 
principal risks and uncertainties affecting 
the business.

Alfa Financial Software Holdings PLC Annual Report and Accounts 202051

Scenario 1 – Includes 
significantly reduced 
conversion of sales pipeline
Includes significantly reduced 
conversion of sales pipeline and 
ongoing spend by existing customers. 

The level of recruitment and uplifts 
in salaries are reduced in this scenario, 
along with reductions in discretionary 
spend associated with personnel, 
partners and travel. 

No other mitigating actions are 
required in this scenario.

Scenario 2 – Includes loss 
of significant customers, 
major project cancellations 
and significantly reduced 
conversion of sales pipeline
Includes significantly reduced conversion 
of sales pipeline, cancellation of major 
ongoing implementation projects, 
significant loss of customers resulting 
in termination of existing maintenance 
agreements and significantly reduced 
ongoing spending by remaining customers. 

Reductions in recruitment and other 
cost areas are required of a similar 
nature to scenario 1, but more 
extensive in quantum.

No other mitigating actions are 
required in this scenario.

Conclusion
It was determined that none of the 
individual risks would, in isolation, 
compromise the Group’s viability. 

Scenario 2 is more severe than Scenario 1 
and reflects the combination of all risk 
factors identified and is considered a ‘worst 
case scenario’. The Directors consider that 
this scenario addresses the key risk factors 
outlined above, including deterioration of 
the Covid-19 pandemic situation. 

Based on the current assessment of the 
Covid-19 situation and the limited effects 
on the business and commercial outlook to 
date, Scenario 2 is considered extremely 
severe and has been prepared for the purpose 
of creating outcomes that have the ability 
to threaten the viability of the Group. 

In the case of such a scenario crystallising 
the Group would be required to take 
some mitigating actions largely related to 
the level of headcount in the business, the 
level of partner usage and discretionary 
spending. In addition, there are many other 
different levers that could be pulled to 
further minimise the financial impact and 
maintain liquidity to continue in operation. 

Revenue and profitability are clearly 
affected in these alternative scenarios, 
however, based on the Group’s existing 
cash reserves, combined with incremental 
cost reduction measures, the business 
would retain sufficient cash reserves to 
continue in operation throughout the 
three-year forecast period, with the 
lowest cash balance modelled in this 
period of £32.4m.

Whilst it is acknowledged that there is 
continued uncertainty surrounding the 
future impacts of Covid-19, based on 
the assessment of prospects and viability, 
the Directors confirm that they have 
a reasonable expectation that the Group 
will be able to continue in operation 
and meet its liabilities as they fall due 
over the three-year period ending 
31 December 2023.

Strategic reportGovernanceFinancial statementsOther information52

S E C T I O N   1 7 2   S TAT E M E N T

The Board of Directors of Alfa has always taken decisions for the long term, and collectively and individually 
our aim is always to uphold the highest standards of conduct. 

A broad range of stakeholders are 
important to the Group at local, 
regional and functional levels. Day-to-day 
engagement with our key stakeholders, 
and other local stakeholder groups, is 
conducted at the business level and in 
a format best suited to the context. 
This may be locally, regionally or 
functionally, by the Board or senior 
management, depending on the 

stakeholder. Where the Board does not 
engage directly with our stakeholders, 
it is kept updated so Directors maintain 
an effective understanding of what matters 
to our stakeholders and can draw on these 
perspectives in Board decision-making 
and strategy development. As the Board 
receives presentations and makes decisions, 
we ensure that the long-term impact on 
any of these groups is considered. 

We periodically review which are our key 
stakeholder relationships and examine 
how we engage with them. We also consider 
ways to ensure that we maintain open lines 
of communication with those stakeholder 
groups and whether there are ways that 
the Board’s engagement can be improved 
to help us operate more effectively.

Setting the right tone  
from the top

Board information

Section 172 factors considered in 
the Board’s discussions on strategy, 
including how they underpin 
long-term value creation

The Board ensures that there 
is proper consideration of the 
potential impacts of its decisions

Board strategic discussion

The Board ensures section 172 
factors are taken into consideration 
in its decision-making

The Executive team provides 
information on a timely basis and 
assurance where appropriate

Board decision

The Board is provided with 
updates and information on the 
outcomes of its decisions

Actions taken as a result of 
Board engagement and dialogue 
with key stakeholders

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020H O W   W E   E N G A G E   W I T H   O U R   S TA K E H O L D E R S

53

The Board is responsible for leading stakeholder 
engagement, ensuring that we fulfil our 
obligations to those impacted by the business.

Engagement with our shareholders and wider 
stakeholder groups plays a vital role in Alfa’s 
business. Alfa’s key stakeholders are set out below.

We believe that considering our 
stakeholders in key business decisions 
is not only the right thing to do, but is 
fundamental to our ability to drive 
value creation over the longer term. 
In this section we identify our five key 
stakeholder groups and have provided an 
overview of their interests, their concerns 
and the ways in which the Board acted 
with regard to these groups when taking 
its key strategic decisions throughout the 
year and what the Board has learned from 
these interactions, having regard (among 
other matters) to the factors set out in 
section 172(1)(a) to (f) of the Companies 
Act 2006. The Board will sometimes 
engage directly with certain stakeholders 
on particular issues, but the size and 
distribution of our stakeholders and of 
Alfa means that stakeholder engagement 
often takes place at an operational level, 
within the context of the Board’s agreed 
strategy. In this section we show how 
the Board engaged with each of our 
key stakeholder groups, summarise the 
specific actions we took for stakeholder 
groups in response to the Covid-19 
pandemic and set out some case 
studies which give more detail of how 
our stakeholders are considered when 
making specific decisions.

Link to business model
page 18

Link to risks
page 44

Customers

Our customers are central to our business and without 
them we would not exist. We aim to deliver our leading 
edge technology making our customers future-ready.

How the Board engaged
The Board receives an update on existing and potential 
customers throughout the year. As part of the Board 
strategy day, we looked at our customer needs and the 
Board considered how we could potentially diversify 
our customers when discussing strategic opportunities. 

The impact of Covid-19 on our ability to meet the needs of 
our customers and how this was addressed was discussed as 
part of the broader Covid-19 response debate. Identifying our 
customers’ needs, alongside changing market dynamics and 
regulations, allows us to identify opportunities for Company 
growth and to focus our product research and development 
such that it will produce innovative and functional solutions 
for the asset finance industry.

Outcome of engagement
Our customers have direct channels to engage with all levels 
of the organisations, including providing feedback via user 
groups in both EMEA and the US, chaired by a customer 
representative. During the pandemic, we continued to build 
on our long-term relationships with our customers. This is key 
to developing our leading-edge technology and increasing 
customer loyalty, which in turn enables us to win new business.

Engagement in 2021 
Looking ahead, the challenge is to ensure that the systems 
evolve and the technology we use continues to meet the 
demands of our customers. We will continue to explore new 
business methods and how we can innovate new technologies 
to improve the customer journey and develop our ongoing 
relationships with customers. 

Strategic reportGovernanceFinancial statementsOther information54

H O W   W E   E N G A G E   W I T H   O U R   S TA K E H O L D E R S  C O N T I N U E D

Employees

Communities

Partners

Investors

Our talented and engaged employees are committed 
to upholding our values, enabling us to deliver our 
strategic priorities. We recognise that listening to 
our employees and keeping them engaged is essential 
to our success.

As a long-term sustainable business, we want 
to maximise our social value, whilst reducing our 
impact on the environment. Our culture is based on 
individual accountability. We encourage employees 
to support and engage with the local community.

How the Board engaged
Workforce engagement continues to be a key priority for the 
Board. Vicky Edwards, the Chief People Officer, attends Board 
meetings once a year to provide an update on all HR initiatives, 
while Matthew White the COO, updates the Board with an 
HR dashboard, showing key statistics and Pulse survey results 
are reviewed at each Board meeting. Our employee opinion 
survey formally captures their views and is a key part of how 
we track engagement. In response to the challenges raised by 
the pandemic, we held a number of live events via Zoom led by 
the Company Leadership Team and a town hall with the Board.

How the Board engaged
The Board endorses the encouragement of our employees to 
contribute to the community and the environment through the 
provision of their time and expertise. This includes supporting 
local schools and charities through Company led activities and 
Company matched monetary donations.

We are dedicated to reducing our environmental impact and 
continually improving our environmental performance as an 
integral part of our business strategy and operating methods, 
with regular review. 

Feedback, suggestions and concerns from employees across 
the business are also considered through channels such as 
town hall meetings and CLT questions and answers sessions.

Outcome of engagement
Our employees are proud to work at Alfa and we are proud 
of Alfa’s response to Covid-19, we did not furlough any staff 
and provided funds to support home working. Following their 
appointments, both Adrian Chamberlain and Charlotte de 
Metz published video messages to introduce themselves to 
our employees and provide an overview of their experience. 

Outcome of engagement 
The Board aims to contribute positively to the communities 
and environments in which Alfa operates. The Board supported 
a number of key initiatives during the pandemic. In addition 
to providing financial support to local charities, Alfa donated 
hand sanitiser, face masks and gloves to two hospitals and a 
food bank and socks to a local mission.

Inclusion and diversity is very important to the Board and wider 
employees and the education and awareness programmes in 
this area are very much in demand. Mental wellbeing has been 
a key focus area during the year, with many colleagues finding 
the loss of physical office space isolating. 

Building trusted partnerships through ongoing 

The Board places great importance on having 

dialogue helps us to better understand the 

needs of our partners and to develop and 

improve our offering.

positive relationships with all shareholders 

and seeks to ensure there is an appropriate 

and constructive dialogue with investors. 

How the Board engaged

How the Board engaged

The Board receives reports on how we have worked with our 

We conduct extensive engagement with our institutional 

partners throughout the year, with a focus on key commercial 

investors throughout the year. The Board was disappointed 

events, which have been mainly virtual events due to strict 

that, due to Covid-19 restrictions, the AGM was held as a closed 

worldwide restrictions on large gatherings.

meeting in 2020. An invitation to all shareholders was included in 

the Notice of Meeting to invite questions from the shareholders. 

The Board considered how we can build and improve on our 

existing commercial partnerships when discussing strategic 

The Board receives regular updates on investor communication 

opportunities during the Strategy day in August 2020.

activity, changes to the shareholder register, analysis of share 

price performance and particular investment themes such as 

environmental, social and corporate governance. In addition, 

the feedback from shareholder/analyst interactions is shared 

with the Board on a regular basis, via our corporate brokers.

Outcome of engagement

Outcome of engagement 

Executive Directors are involved directly with partner senior 

The Board considers information from across the Company to 

management and provide regular updates to the Board on 

help it understand the impact of its decisions, and to consider 

key partner developments and issues. The Board supports the 

the interests and views of our key investors. Our Investors 

continuing development of our partner training and learning 

understand the strategy that underpins our future growth 

programme, which aims to deliver a comprehensive training 

plans and are keen to engage with regard to financial and 

schedule including Alfa Systems training, our delivery methodology  

operating performance of the business.

and simulation based implementation workshops.

We undertook a shareholder consultation on the implementation 

of our new Remuneration Policy, which received constructive 

feedback from shareholders.

Engagement in 2021 
Listening, learning and responding to our people will continue 
to be a priority during the next 12 months. We have, as part 
of this, formalised our internal communications calendar 
to ensure we have the opportunities to interact whilst the 
Company works remotely.

Engagement in 2021 
We believe Alfa has an important role to play in creating a 
positive impact on the health of the environment in which 
we live and operate. The Board will enhance Alfa’s approach 
to ESG and recognise that we have an opportunity to more 
actively manage the environmental impact of our business.

Engagement in 2021 

Engagement in 2021 

We will continue our engagement with our commercial 

We will continue to engage with our shareholders throughout 

partners, ensuring we are adapting to their needs in this 

2021. Due to the ongoing uncertainty around Covid-19 

changing environment. 

restrictions, the Board has taken the decision to hold the 

2021 AGM via an online meeting platform to facilitate 

Our partnership programme is an important part of 

shareholder participation. 

Alfa’s long-term growth strategy. We aim to develop our 

partner ecosystem to increase Alfa’s operational capacity 

and sales opportunities.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020 
55

Employees

Communities

Partners

Investors

Our talented and engaged employees are committed 

As a long-term sustainable business, we want 

to upholding our values, enabling us to deliver our 

to maximise our social value, whilst reducing our 

strategic priorities. We recognise that listening to 

impact on the environment. Our culture is based on 

our employees and keeping them engaged is essential 

individual accountability. We encourage employees 

to our success.

to support and engage with the local community.

How the Board engaged

How the Board engaged

Workforce engagement continues to be a key priority for the 

The Board endorses the encouragement of our employees to 

Board. Vicky Edwards, the Chief People Officer, attends Board 

contribute to the community and the environment through the 

meetings once a year to provide an update on all HR initiatives, 

provision of their time and expertise. This includes supporting 

while Matthew White the COO, updates the Board with an 

local schools and charities through Company led activities and 

HR dashboard, showing key statistics and Pulse survey results 

Company matched monetary donations.

are reviewed at each Board meeting. Our employee opinion 

survey formally captures their views and is a key part of how 

We are dedicated to reducing our environmental impact and 

we track engagement. In response to the challenges raised by 

continually improving our environmental performance as an 

the pandemic, we held a number of live events via Zoom led by 

integral part of our business strategy and operating methods, 

the Company Leadership Team and a town hall with the Board.

with regular review. 

Feedback, suggestions and concerns from employees across 

the business are also considered through channels such as 

town hall meetings and CLT questions and answers sessions.

Outcome of engagement

Outcome of engagement 

Our employees are proud to work at Alfa and we are proud 

The Board aims to contribute positively to the communities 

of Alfa’s response to Covid-19, we did not furlough any staff 

and environments in which Alfa operates. The Board supported 

and provided funds to support home working. Following their 

a number of key initiatives during the pandemic. In addition 

appointments, both Adrian Chamberlain and Charlotte de 

to providing financial support to local charities, Alfa donated 

Metz published video messages to introduce themselves to 

hand sanitiser, face masks and gloves to two hospitals and a 

our employees and provide an overview of their experience. 

food bank and socks to a local mission.

Inclusion and diversity is very important to the Board and wider 

employees and the education and awareness programmes in 

this area are very much in demand. Mental wellbeing has been 

a key focus area during the year, with many colleagues finding 

the loss of physical office space isolating. 

Engagement in 2021 

Engagement in 2021 

Listening, learning and responding to our people will continue 

We believe Alfa has an important role to play in creating a 

to be a priority during the next 12 months. We have, as part 

positive impact on the health of the environment in which 

of this, formalised our internal communications calendar 

we live and operate. The Board will enhance Alfa’s approach 

to ensure we have the opportunities to interact whilst the 

to ESG and recognise that we have an opportunity to more 

Company works remotely.

actively manage the environmental impact of our business.

Building trusted partnerships through ongoing 
dialogue helps us to better understand the 
needs of our partners and to develop and 
improve our offering.

The Board places great importance on having 
positive relationships with all shareholders 
and seeks to ensure there is an appropriate 
and constructive dialogue with investors. 

How the Board engaged
The Board receives reports on how we have worked with our 
partners throughout the year, with a focus on key commercial 
events, which have been mainly virtual events due to strict 
worldwide restrictions on large gatherings.

The Board considered how we can build and improve on our 
existing commercial partnerships when discussing strategic 
opportunities during the Strategy day in August 2020.

Outcome of engagement
Executive Directors are involved directly with partner senior 
management and provide regular updates to the Board on 
key partner developments and issues. The Board supports the 
continuing development of our partner training and learning 
programme, which aims to deliver a comprehensive training 
schedule including Alfa Systems training, our delivery methodology  
and simulation based implementation workshops.

Engagement in 2021 
We will continue our engagement with our commercial 
partners, ensuring we are adapting to their needs in this 
changing environment. 

Our partnership programme is an important part of 
Alfa’s long-term growth strategy. We aim to develop our 
partner ecosystem to increase Alfa’s operational capacity 
and sales opportunities.

How the Board engaged
We conduct extensive engagement with our institutional 
investors throughout the year. The Board was disappointed 
that, due to Covid-19 restrictions, the AGM was held as a closed 
meeting in 2020. An invitation to all shareholders was included in 
the Notice of Meeting to invite questions from the shareholders. 

The Board receives regular updates on investor communication 
activity, changes to the shareholder register, analysis of share 
price performance and particular investment themes such as 
environmental, social and corporate governance. In addition, 
the feedback from shareholder/analyst interactions is shared 
with the Board on a regular basis, via our corporate brokers.

Outcome of engagement 
The Board considers information from across the Company to 
help it understand the impact of its decisions, and to consider 
the interests and views of our key investors. Our Investors 
understand the strategy that underpins our future growth 
plans and are keen to engage with regard to financial and 
operating performance of the business.

We undertook a shareholder consultation on the implementation 
of our new Remuneration Policy, which received constructive 
feedback from shareholders.

Engagement in 2021 
We will continue to engage with our shareholders throughout 
2021. Due to the ongoing uncertainty around Covid-19 
restrictions, the Board has taken the decision to hold the 
2021 AGM via an online meeting platform to facilitate 
shareholder participation. 

Strategic reportGovernanceFinancial statementsOther information 
56

E N V I R O N M E N TA L ,   S O C I A L   A N D   G O V E R N A N C E

“ It is crucial to the vitality of our 

business that we contribute to the 
wider society. We are in a position to 
provide assistance and expertise to 
the communities in which we operate, 
and therefore have an obligation to do 
so, be that through the provision of 
interview training in local schools, or 
fundraising for our charity partners.”

United Nations Sustainable Development Goals
The United Nations Sustainable Development Goals are the 
blueprint to achieve a better and more sustainable future for 
all. They address the global challenges we face, including those 
related to inequality, climate change, environmental degradation 
and poverty. 

Alfa has initially selected four sustainable development goals 
to help shape and inform our CSR efforts. We feel these goals 
fit well with many of the initiatives we currently have in progress, 
and some of the things we want to focus on in the future.

4. Quality Education

5. Gender Equality

13. Climate Action

17. Partnerships 
for the Goals

Andrew Denton
Chief Executive Officer

This section highlights what we are doing 
to make a positive impact through our  
sustainability and stakeholder engagement. 
At Alfa, we have a passion for using 
our expertise to create shared value 
for the communities in which we work. 
We believe that our corporate activity 
should positively impact the lives and 
livelihoods of everyone we work with, 
as well as the wider community. 

Our dedicated Corporate Social Responsibility 
(CSR) team has been in place for over 15 years, with 
team members drawn from across the Company. 
We have recently expanded our CSR activities 
around the globe, with a new local CSR team being 
created in the Asia Pacific region and a number 
of inclusion-related breakfast sessions, and social 
and wellbeing events being coordinated globally. 
These teams and events not only showcase our 
commitment to communities in which we operate, 
but provide an invaluable platform for people to 
both share their experiences and learn from others. 

1.  Our people

2.  Our customers and suppliers

3.  Our community

4.  Our environment

The deeply collaborative nature of our culture 
means that we see active employee engagement 
in a wide variety of activities, from our employee 
volunteering scheme, fundraising for charity 
partners, donation of equipment such as old 
laptops to local schools, a commitment to reducing 
our environmental impact and much more.

Alfa Financial Software Holdings PLC Annual Report and Accounts 202057

Our people
We strive to be a great employer. 
Our people are key and we want 
to thank each and every one 
of them for helping us provide 
a first-class service to our 
customers. We are committed 
to helping our people grow both 
professionally and personally, 
within an inclusive workplace. 

Alongside supporting and promoting equality 
and diversity in the workplace, we are committed 
to helping our people grow both professionally 
and personally. 

Health and wellbeing
Never before has wellbeing been more 
important. During the pandemic, rather 
than accessing the furlough scheme we 
have redirected internal time to develop 
a rich programme of wellbeing resources, 
activities and events to support our 
employees through a difficult period. 
We enhanced our paid carer leave 
allowance for parents having to care for and 
educate their children. We implemented 
an employee benefits platform giving 
access to physical, mental and financial 
advice and assistance, and we made available 
a working from home allowance to ensure 
that working from home was both safe and 
a comfortable experience for our people.

Recruitment and retention
Alfa strives to be an appealing prospect to 
all candidates irrespective of gender, race, 
ethnicity, religion, age, sexual orientation 
or disability and we are proud to have been 
in a position to welcome 70 new joiners 
across a variety of teams in our offices 
in 2020. We introduced new recruitment 
channels in 2020, such as Tech Returners, 
to give us access to candidates from a 
wider range of backgrounds and we look 
forward to carrying that theme into 2021. 

We have a structured career development 
programme which provides all employees 
with visibility of career progression and 
promotion opportunities. Our annual 
salary review and promotion process 
gives all employees the opportunity to 
be recognised for their performance 
and progression.

Inclusion 
and diversity
Our dedication to diversity 
and inclusion runs from the 
Board through the whole 

Company. Staff work hard to facilitate a 
safe and enjoyable working environment 
for all colleagues, enhancing morale 
and productivity.

Our approach to inclusion and diversity 
is a critical part of our business and 
culture. Our team, which speaks over 
30 languages and comprises more than 
50 nationalities, is more productive for 
our diversity of thought and experience. 
Our inclusion community meets regularly 
to contribute to sustainable growth and 
unleash possibilities by embracing our 
mix of different perspectives.

James da Silva

Gender equality
In 2019, the Alfa Women’s 
Community was formed. 
This body represents 
female staff and strives 
to achieve a progressive and inclusive 
working environment where all can 
thrive. The community also aims to 
provide support to people of any gender 
to address concerns of bias related to 
women, and actively encourages gender 
diversity – not only within Alfa, but across 
the industry in which we operate.

Within Alfa globally, 30% of our people 
are female (2019: 29%). Alongside our 
work to improve gender balance, we have 
continued our long-standing relationship 
with Women in Tech, an organisation 
which provides guidance and support 
to women either seeking to enter, or 
operating in, the technology sector. 
In 2020 we began a partnership with 
The Women’s Association where we have 
taken part in a number of initiatives such 
as the ‘For the Women’ campaign, which 
aims to raise the visibility of women in 
organisations. This is vital to empowering 
women and achieving gender parity.

Women’s Community 
and initiatives
Our internal Women’s 
Community is in place 
to support our existing 

population of women. It exists to 
foster a progressive environment 
with equal representation of women 
by providing a support network of 
allies to encourage gender diversity 
in Alfa and across the industry. 

“ In my time with Alfa, 
I’ve experienced the 
transformation to the 
diversity of people. My 
co-workers are an eclectic mix 
of many backgrounds, races, 
orientations, genders, and 
most importantly different 
viewpoints. This makes us 
stronger as an organisation.”

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Vicky Edwards
Chief People Officer

New hires in 2020 
that were female

37.5%

“ We are proud of the work that we do 
at Alfa to create and support diverse 
and balanced teams throughout the 
organisation. I am inspired by the 
passion and drive of our employees 
in maintaining an inclusive working 
environment. I am confident that our 
continued focus and long-term plans 
will enable us to create a more diverse 
organisation that we are all proud of.”

Flexible working
We have seamlessly switched to remote 
and flexible working, providing support 
depending on personal circumstances. 
With mental and physical wellbeing 
considerations, as well as home-schooling 
commitments, we have encouraged a more 
flexible approach to the working day to 
ensure that everyone feels able to cope. 
Employees have fed back that they value 
many of these changes to their working 
patterns and we fully intend to continue 
on this path post pandemic. We continue 
to maintain a 100% record of employees 
returning to work after maternity and 
paternity leave. 

Mentoring and Coaching
To continue the development of a female 
talent pipeline, we encourage and promote 
uptake of our career management scheme 
to all employees across the Company. 
In 2019, we offered our female senior 
leaders access to an external coaching 
programme and this continued into 2020. 
Looking outside of the Company and to the 
younger generation, our CEO has recently 
taken part in ‘The Executive Challenge’, 
a programme rolled out by the Women’s 
Association that gives girls between 
the ages of 12 and 16 the opportunity 
to learn about life as an executive.

Caleb Bird

“ The Alfa team’s support 
throughout my first year 
as a new graduate has been 
amazing and has set a high 
standard. I hope to be able to 
provide the same support for 
new joiners in the future.”

Culture 
We are very proud of our culture. 
It is one of our greatest strengths and 
remains highly valued by our people. 
We have worked hard this year to ensure 
our culture is retained in our remote 
working environments and we are pleased 
to see this reflected in our positive ratings 
in our quarterly Pulse surveys. Our culture 
is a key factor in our consistently high 
rates of staff retention. 

Pivotal to this culture, is our commitment 
to promoting collaboration and innovation 
across all levels and roles within the Company.

We continued to run our bi-monthly 
innovation days and annual hackathon 
remotely in 2020. The categories for the 
hackathon and idea suggestions came not 
only from our engineers but from a range 
of people and departments including 
the sales team and product architects. 

Alfa Financial Software Holdings PLC Annual Report and Accounts 202059

“ Innovation continues to be 
at the heart of Alfa culture. 
Our innovation events 
are opportunities for the 
Company to connect, take 
a step back and think how 
we see our industry, our 
ways of working, and our 
World change; and what that 
means for us, for our clients, 
and for our future.”

Zoe Chambers

Statutory gender pay gap (GPG) reporting 

The gender pay gap is the measure 
of the difference in average pay 
between all men and women across 
an organisation, regardless of their role, 
level, length of service or location and any 
other differentiating factors. The gender 
pay gap is reported as a mean average 
and median average (midpoint) figure. 
The gender pay gap is different to the 
concept of equal pay which requires that 
women and men are paid the same for 
doing the same job and it is unlawful to 
pay people unequally on the basis of 
whether they are a man or a woman.

We had less than 250 employees in 
our largest trading subsidiary, Alfa 
Financial Software Limited, but we 
are publishing voluntarily to continue 
our commitment to diversity across 
our Alfa team. The analysis is based 
on data as at 5 April of each year and 
this report reflects the data collected 
and analysed as of 5 April 2020. 

Gender pay gap 

Statutory

Alfa

UK

Pay quartile

1st (lowest)

2nd

3rd

4th (highest)

All

2020 
Median 
pay gap

14.7%

15.5%

2019 
Median 
pay gap 

23.5%

17.3%

2020 
Mean  
pay gap

15.3%

15.5%

2019 
Mean  
pay gap

21.1%

16.2%

 % in pay quartiles 

2020 men 2020 women

2019 men 2019 women

63%

73%

78%

81%

74%

37%

27%

22%

19%

26%

69%

71%

84%

84%

77%

31%

29%

16%

16%

23%

As well as fun hacks such as ‘Humans of 
Alfa’, a way to get to know your colleagues 
better while we are remote, we had some 
truly inspirational hacks that will add 
true value to our day-to-day operations 
and product.

Our Events team has done a fantastic 
job of creating a programme of virtual 
events throughout the year to keep 
everyone connected and engaged. 
These range from our Global Company 
conference; social talks across a variety 
of topics including our most popular talk 
to date, with an astronaut, Marsha Ivins; 
as well as exercise classes, mediation 
and nutrition sessions, team socials 
and wellbeing kits posted to home.

Learning and development
We recognise that developing the 
best people is the key to providing 
our clients with service of the highest 
quality, so here at Alfa we are passionate 
about maintaining a culture of continuous 
learning and development. We focus 
on the uniqueness of each individual 
and adopt an approach that supports 
career aspirations, and the skills and 
knowledge needed to ensure they reach 
their full potential. We have a rich library 
of development options, from classroom-
based courses in our standard curriculum, 
to bite-sized courses, webinars and resources 
that can be accessed at the point of need.

Most Alfa employees create a Performance 
and Development Process (PDP) plan in 
consultation with their manager which 
becomes the focus of their personal and 
professional development. Alfa provides 
its staff with a budget of up to five days’ 
training per year which we encourage all 
staff to use. 

Our Learning and Development objectives 
for 2021 include the following:

• Enhance the range of development 
options – with a specific focus on 
People Skills.

• Grow the range of ‘at point of need’ 

development options.

• Support and develop our existing leaders.
• Identify and develop our next generation 

of leaders.

We have also introduced a range of 
tailored coaching programmes and 
support across the business. This includes 
those transitioning into leadership roles, 
particularly during their critical first six 
months, and for our most senior female 
leaders, focusing specifically on their 
personal development and progression 
within Alfa. We are continually working 
to improve our ability to formally coach 
people across the organisation.

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E N V I R O N M E N TA L ,   S O C I A L   A N D   G O V E R N A N C E  C O N T I N U E D

Our customers and suppliers
Our EMEA and US user groups 
provides our customers an 
opportunity to reflect together 
on their experience and 
collectively challenge us in 
all aspects, from our product 
to our delivery approach. 

We held two remote meetings of the EMEA user 
group in 2020, covering topics which included 
the Alfa strategy and product roadmap.

User groups
While a little more challenging as a result 
of the pandemic, our EMEA user group 
has continued to grow throughout 2020. 
Several new Alfa customers joined the 
group to bolster our numbers and ensure 
continued representation across our 
diverse customer base. We held two 
remote meetings of the user group in 
May and October, covering discussion of 
the Alfa strategy and product roadmap 
amongst other topics. The session in 
October incorporated the annual 
feedback and reflection session which 
provides our customers an opportunity 
to reflect together on their experience 
and collectively challenge us in all aspects, 
from our product to our delivery approach.

Themes derived from the feedback 
and reflection session will drive the 
ongoing user group agenda, ensuring 
that discussion topics and initiatives 
provide value to all involved. Two working 
groups met through 2020, focusing on 
the collaborative delivery of risk-free 
rates functionality into Alfa Systems 
alongside discussion of configuration 
management best practice. There is 
plenty on the agenda for 2021 already 
as the group looks to capitalise on more 
excellent progression in 2020.  

The US user group (known as the partner 
forum in the US) met remotely in June 
2020. In addition to discussing Alfa’s vision 
and strategic processes, it covered Alfa’s 
response to Covid-19 and how the Alfa 
Support team operates (as we introduced 
24/7 client support for the first time in 
January 2020). 

Partnering in CSR
In 2020 we partnered more 
with clients on CSR activities, 
an example being Hitachi 
Capital, which delivered a 

number of social talks, giving us ideas for 
initiatives we could use to increase levels 
of mentoring and support throughout 
the Company. Partnering with clients 
is something we want to do much more 
of in 2021 and beyond. 

There is regular engagement with the 
wider Company through dedicated 
events, blog posts and internal forums. 
This level of interaction has fostered 
the development of a valuable platform 
for open communication at Alfa. 
Community representatives are active 
at each of our main locations worldwide, 
delivering coordinated events and 
facilitating discussion.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020 
61

the entire IT community. Alfa’s approach 
to this issue is to donate laptops and 
other IT equipment that is still functional 
to schools and charities. This not only 
reduces our impact on the environment 
but also allows schools and charities 
access to IT hardware that they may 
otherwise be unable to acquire. This 
has become increasingly relevant with 
the onset of the pandemic where many 
pupils do not have access to laptops 
to support their remote learning.

Volunteering
Our long-established volunteering 
scheme enables us to strengthen our 
links with the local community while 
providing our staff with an opportunity 
to use their skills outside of the workplace. 
Alfa has built mutually beneficial, long-
term partnerships with a number of 
community organisations. Ultimately, 
we want these relationships to be 
good for the individual, good for Alfa 
and good for the community. Alfa selects 
community programmes that can bring 
real benefits, matching our core business 
of providing IT expertise and consultancy. 
Volunteering opportunities allow our staff 
to take on new responsibilities that would 
not normally be available to them as part 
of their day-to-day role. These placements 
allow our staff to be exposed to new 
experiences and develop new skills while 
also giving the community access to 
technical, consultancy and design services 
that would not usually be available.

Our volunteering scheme is a big selling 
point for new joiners to the Company. 
We offer three days’ paid volunteering per 
year and have a framework in place to help 
employees choose a suitable volunteering 
opportunity. All employees are encouraged 
to take an active part in the schemes 
offered and volunteers range in seniority 
from junior consultant all the way to CEO.

2020 presented obvious challenges 
to in-person volunteering. However, 
we successfully set up a new scheme 
with Code Your Future here in the UK. 
Code Your Future is a technology charity 
which helps people from disadvantaged 
backgrounds (for example refugees, 
asylum seekers and local people on 
hard times) learn to become full stack 
developers. A number of Alfa colleagues 
have volunteered with Code Your Future 
remotely and have had a great time doing 
so. It’s great to be able to use our specific 
technical expertise to give back to the 
communities in which we work.

Our community 
Our corporate social 
responsibility strategy 
is focused on adding value 
to the communities in 
which we live and work. 

As a long-term sustainable business, we want 
to do more to maximise the social value that 
we create. Our culture is based on individual 
accountability. We encourage our people to support 
and engage with local activities and charities.

Our corporate social responsibility 
remains central to who we are as an 
organisation, and is a fundamental 
part of our culture. 

Employee community groups
We have dedicated employee-led 
communities that focus on various facets 
of diversity, to ensure employees are 
treated fairly and respectfully, have equal 
access to opportunities and resources, 
and can contribute fully to Alfa’s success. 
Alfa empowers the communities (which 
include Inclusion, LGBTQ+, Racial Equity, 
Women’s and Parents) to share their 
experiences and ideas, and to effect 
change through policy, partnerships 
and education.

Charitable donations

over £30k

Fundraising
Alfa donates to both 
local and national charities, 
while many staff members 
undertake sponsored 
activities in their own time, to which 
their colleagues contribute generously. 
Specific charitable events, such as 
the World’s Biggest Coffee Morning 
supporting Macmillan Cancer Support, 
provide a focus for raising funds. 
In addition, Alfa events provide an 
opportunity for staff to contribute 
money to charities. 

In 2020 and 2021 we are partnering 
with Mind in the UK and Feeding America 
in the US. To date we have raised over 
£15,000 for Mind and over US$5,000 
for Feeding America.

The fast pace of technology sometimes 
means that the hardware that was top 
of the range a few years ago is now no 
longer able to run today’s power-hungry 
applications. The safe and environmentally 
sustainable disposal of IT equipment 
presents a considerable challenge to 

Tobi Strillozzi

“ It’s great to be part of a 
company that values its 
employees and is taking 
strides towards becoming 
a progressive organisation. 
It is especially refreshing 
to witness the gradual 
increase in the eclectic mix 
of talent in recent years.”

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E N V I R O N M E N TA L ,   S O C I A L   A N D   G O V E R N A N C E  C O N T I N U E D

Our environment 
Alfa remains committed to better 
understanding our contribution 
to climate change and working 
collaboratively with stakeholders 
to reduce potential impacts. We 
have an environmental policy 
which recognises our responsibility 
to the environment beyond legal 
and regulatory requirements.

We are dedicated to reducing our environmental 
impact and continually improving our environmental 
performance as an integral part of our business 
strategy and operating methods. We have an exciting 
and challenging set of objectives for 2021 and beyond. 

As a company with over 300 staff, 
Alfa realises that its actions can have 
a significant impact on the environment. 
In acknowledging the increasing 
responsibility that we, as a business, 
have to our environment, we have really 
focused our efforts on reducing this impact. 

Green Team Initiatives
Spearheaded by the Green Team, Alfa is 
continuously aiming to review and improve 
our business practices in order to reduce 
our carbon footprint. Just as we use video 
conferencing to reduce travel to client 
sites, there are many simple measures in 
place to reduce our energy consumption.

Recycling and reducing waste are areas that 
we review constantly. In order to decrease 
the amount of paper we consume, we are 
no longer printing out training materials 
and instead use online training resources. 

Recycling schemes are in place at all of 
Alfa’s offices and Alfa has seen a consistent 
quarter-on-quarter improvement in the 
recycling of paper, cardboard, cans, plastic 
and glass. We also recycle technical hardware 
that cannot be donated to charity.

We encourage ideas from staff on how 
to reduce our environmental impact and 
these have led to the implementation 
of Company-wide policies; for example, 
we have implemented the UK’s Cycle to 
Work scheme to encourage and support 
carbon-free commuting amongst our 
staff. The uptake has been good but we 
anticipate further enthusiasm when we 
return to commuting. Prior to Covid-19, 
we had also introduced the recycling of our 
coffee ground waste through BioBean and 
had stopped ordering single-use plastic 
milk bottles which have been replaced with 
reusable glass bottles which are collected 
and refilled. With our milk consumption in 
the UK office (pre-Covid-19) reaching 40 
litres a day, this culminates to a significant 
daily reduction in plastic consumption.

Prior to the closure of the UK office 
in 2020, Alfa’s Green Team was in the 
process of carrying out a sustainability 
audit of all food/drink products ordered 
to our café, ‘Moor’. This would ultimately 
involve switching to more sustainably made 
suppliers and produce, in line with Alfa’s 
values. This initiative will continue in 2021. 

As a company with expertise in IT, we 
acknowledge that the equipment we 
operate can be accountable for high 
levels of energy usage. We have made 
use of the latest server virtualisation 
technology to ensure that our IT 
infrastructure energy consumption 
is kept to an absolute minimum.

Alfa Financial Software Holdings PLC Annual Report and Accounts 202063

our emissions (where possible) has 
been developed, we will invest in carbon 
offsetting initiatives to begin the process 
of bringing our emissions to net zero. 
We will do the necessary due diligence 
to ensure we are employing the most 
appropriate methodology to achieve this 
for a company of our size and distribution.

Once a strategy to reduce our emissions 
(where possible) has been developed, we 
will invest in carbon offsetting initiatives to 
begin the process of bringing our emissions 
to ‘net zero’. We will do the necessary due 
diligence to ensure we are employing the 
most appropriate methodology to achieve 
this for a company of our size and distribution.

We are dedicated to reducing our 
environmental impact and have pledged to 
reach carbon neutrality by the end of 2021.

Our staff are encouraged to be responsible 
for their own energy usage by switching 
off their computers overnight and using 
laptop standby mode whenever possible. 
Turning off lights is a simple step we take 
to reduce our energy consumption and 
all Alfa offices have lights on sensors so 
unnecessary energy is not used when the 
office is empty. In taking responsibility 
for their own energy usage, Alfa staff share 
knowledge so others can benefit from their 
experience, one example being the use 
of Bye Bye Standby products to minimise 
energy usage at home.

We encourage staff to take on Meat-Free 
Mondays/Veganuary and have previously 
showcased the benefits of plant-based 
cooking by hosting a vegan/vegetarian 
food market in the office (prior to 
Covid-19). This raised money for WWF 
whilst also boosting enthusiasm for 
meat-free diets.

The Alfa Events team is committed 
to ensuring conference venues are 
environmentally conscious; for example, 
no single-use plastic/paper is used 
for catering, and any Alfa branded 
clothing is sustainably-made.

Looking ahead into 2021
In 2021 we hope to be back in the office 
and resurrect our Green Team events and 
volunteering days which were planned for 
2020. This includes a tree-planting drive, 
regular park clean-ups, another canal 
clean-up with the Canal River Trust and 
the introduction of a more regular vegan 
food market to promote meat-free diets. 

We are dedicated to reducing our 
environmental impact and continually 
improving our environmental performance 
as an integral part of our business strategy 
and operating methods, with regular review. 
Therefore, we have pledged to carry out a 
comprehensive review of the total carbon 
emissions of Alfa’s operations, including 
flights, equipment and electrical output, 
aiming to identify and implement strategies 
for reduction. Once a strategy to reduce 

Carbon emissions
Alfa remains committed 
to better understanding 
our contribution to 
climate change and 

working collaboratively with stakeholders 
to reduce potential impacts. We have an 
environmental policy which recognises 
our responsibility to the environment 
beyond legal and regulatory requirements. 
We are hoping to  continually improve our 
environmental performance as an integral 
part of our business strategy and operating 
methods, with regular review.

We will be carrying out a comprehensive 
review of the total carbon emissions of Alfa’s 
operations, including flights, equipment 
and electrical output, aiming to identify 
and implement strategies for reduction. 

2020

2019

2018

–

–

–

Scope 1 – Direct emissions from 
the combustion of fuels (tCO2e)

Scope 2 – Emissions resulting from 
the purchase of electricity, heat, 
steam or cooling (tCO2e)

150

Total Scope 1 and 2 consumption (kWh)

558,346

Scope 3 – Business travel where 
responsible for fuel (tCO2e)

Total (tCO2e)

Revenue (£ million)

Intensity ratio – tCO2e per £m of revenue

48

198

78.9

2.5

143

–

678

821

64.5

12.7

153

– 

737

890

71.0

12.5

We will be launching internal information 
campaigns, including blog posts, to 
incentivise our employees to take both 
individual and group actions to reduce 
emissions. This may involve using 
alternative forms of transport to flying, 
and electing to utilise remote meeting 
software rather than travelling to meet 
face-to-face where possible. Our  
number one priority remains to deliver 
Alfa implementations on time and to 
the necessary standard, so individual 
discretion will be required.

The Environmental information provided 
in this section complies with the UK’s 
new environmental Streamlined Energy 
and Carbon Reporting (SECR) 
regulation requirements.

Our footprint is calculated using the 
EMA methodology for SECR Reporting 
on calculating organisational footprints. 
Activity data has been converted into 
carbon emissions using published emissions 
factors. Alfa recognises that reporting 
against the Taskforce on Climate-related 
Financial Disclosures will become mandatory 
in the coming years, we will start to align 
our reporting with this disclosure.

The Strategic Report and the Financial 
Review are approved by the Board of 
Directors and signed on its behalf by:

Andrew Denton
Chief Executive Officer
22 March 2021

Strategic reportGovernanceFinancial statementsOther information64

C H A I R M A N ’ S   I N T R O D U C T I O N   T O   G O V E R N A N C E

“ The governance environment that 

Alfa had in place as the Covid-19 crisis 
unfolded, supported high-quality decision-
making which ensured we maintained the 
strong business momentum we had prior 
to the pandemic.”

Andrew Page
Chairman of the Board and Founder

Board focus 
areas in 2020
• Two new Non-Executive 
Directors and Chief 
Financial Officer.
•  Special dividend 
of 15 pence per 
ordinary share.
•  Performance of the 
business, financially 
and operationally.
•  2021 budget and 

long-term strategic plan.

• Sales pipeline and 

business development.

Dear shareholders,
On behalf of the Board, I am pleased 
to present the Group’s corporate 
governance report for the financial year 
ended 31 December 2020. This report 
outlines how the Board has ensured 
that robust and appropriate governance 
procedures are in place to ensure 
effective and prudent management of 
the Company that will deliver long-term 
sustainable success for the benefit of our 
shareholders and broader stakeholders. 

In this report, we set out our approach 
to corporate governance and provide 
detail on the role of the Board of 
Directors, followed by more detailed 
sections on the work of each of the 
three key Board Committees: the Audit 
and Risk Committee, the Nomination 
Committee and the Remuneration 
Committee. Together, these give a clear 
insight into how we manage corporate 
governance principles and processes 
within the Group.

Momentum in times of uncertainty 
The emergence of the global Covid-19 
pandemic provided an unprecedented 
challenge to all companies, as boards and 
senior management sought to understand 
the implications of the pandemic for 
their companies and the necessary steps 
required to protect their businesses 
and their stakeholders. The governance 
environment that Alfa had in place as 
the Covid-19 crisis unfolded, supported 
high-quality decision-making which 
ensured that we maintained the strong 
business momentum we had prior to 
the pandemic, whilst at the same time, 
looking after the interests of all our 
stakeholders, particularly our employees. 
Further detail of how the Company 
responded to these unprecedented 
times is set out throughout this report 
and is summarised on page 15.

Despite the initial challenges of 2020, 
the Company exceeded expectations 
and through a number of trading updates 
issued in the second half of the year we 
highlighted the increasing expectations 
for full year revenue and profit. As a result 
of Alfa’s strong performance, we were 
delighted to announce a special dividend 
in the amount of 15 pence per share, 
which was paid to shareholders in 
November 2020.

Alfa Financial Software Holdings PLC Annual Report and Accounts 202065

Board changes during the year 
We were delighted to appoint Adrian 
Chamberlain and Charlotte de Metz to 
the Board as Independent Non-Executive 
Directors on 24 April 2020. I am pleased 
to report that both Adrian and Charlotte 
have brought extensive experience and 
expertise and have made a massive 
contribution to the Board. The Board 
is doing an outstanding job of advising, 
supporting and providing constructive 
challenge to management. Duncan  
Magrath joined Alfa in March 2020 as 
Chief Financial Officer and was appointed 
to the Board in April 2020. Duncan  
has continued to transform the finance 
function and has been a great addition 
to the Company’s executive team. 
I express my thanks to John Miller who 
stood down as interim Chief Financial 
Officer following Duncan’s appointment. 

Finally, I would like to take this 
opportunity to thank all of our 
stakeholders for their continuing 
support in these unprecedented times.

Andrew Page 
Chairman of the Board and Founder

Our approach to 
corporate governance
Corporate governance at Alfa takes 
a thoughtful and considered approach 
involving the Board as well as other key 
personnel to identify and apply the 
principles of good corporate governance. 

This means balancing the interests of 
the Company’s many stakeholders, such 
as shareholders, employees, customers, 
suppliers and the communities we work 
in. Strong governance helps to cultivate 
a company culture of integrity and 
stakeholder alignment, alongside corporate 
structures that improve leadership, 
accountability and effectiveness. 
This brings a sharper focus to strategic 
objectives and translates into better 
decision-making which, in turn, drives 
competitive advantage and growth and 
results in stronger corporate performance 
and a sustainable business model. The  
Board has maintained a strong focus 
during the year on the Company’s strategic 
goals whilst ensuring that the Company 
has the right people in place to deliver 
on its strategy. During this period of 
continued growth, it is vital to ensure that 
the Company’s governance processes are 
robust in order to ensure that the business 
is protected and that all stakeholders’ 
interests are taken into account.

Culture, values and people 
Alfa has fostered a strong Company culture 
which is underpinned by a set of values 
which ensure that everyone stays focused 
on delivering our strategy whilst staying 
true to who we are. The Board recognises 
the importance of setting this culture and 
ensuring that the necessary resources are 
in place to allow our people to deliver the 
Company’s strategy. 

The Board is kept up to date on employee 
engagement through the inclusion and 
discussion of the Pulse survey results 
which are collected on a bi-monthly 
basis and presented to the Board by 
the Chief Executive Officer. A focus 
of the Company Leadership Team 
this year has been ensuring the overall 
welfare of our employees throughout 
the Covid-19 pandemic. 

The Board is satisfied that the approach 
toward engagement with the workforce 
described on pages 70 to 71 is robust. 

Strategic reportGovernanceFinancial statementsOther information66

B O A R D   O F   D I R E C T O R S

Andrew Page
Executive Chairman

Andrew Denton
Chief Executive Officer

Duncan Magrath
Chief Financial Officer

Matthew White
Chief Operating Officer

Appointment 
to the Board
May 2017

Committees

N

Appointment 
to the Board
April 2017

Committees
n/a

Appointment 
to the Board
April 2020

Committees
n/a

Appointment 
to the Board
October 2019

Committees
n/a

Other appointments
n/a

Other appointments
n/a

Other appointments
n/a

Other appointments
n/a

Key strengths
Andrew has considerable 
senior management 
experience and a deep 
understanding of the 
asset finance industry.

Career and experience
Andrew is one of the 
founding Directors of Alfa. 
Andrew became the Chief 
Executive Officer in 2010 
and the Executive Chairman 
in September 2016. Andrew  
provides commercial oversight  
and with the Board sets the 
strategic direction and goals 
of the Company.

Key strengths
Computer scientist by 
training, considerable senior 
management experience 
and significant experience 
in the asset finance industry.

Career and experience
Andrew joined Alfa in 1995 
and became a member 
of the Board of Directors in 
2003 as Sales and Marketing 
Director. He was made 
Chief Operating Officer 
in 2014 and became 
CEO in September 2016. 
Andrew is also Director 
and joint founder of the 
Leasing Foundation, an 
organisation that supports 
the leasing and asset finance 
industry through charitable 
activities, research and 
development.

Key strengths
Extensive experience in 
senior financial positions 
both in the UK and 
internationally, including 
a deep understanding 
of investor relations 
and financial strategy.

Career and experience
Duncan started his career 
at Price Waterhouse, and 
qualified as a Chartered 
Accountant in 1989. 
He joined Ocean Group in 
1992, and spent 13 years 
in the UK and US in various 
finance roles as the group 
transformed into Exel 
Logistics. He joined Balfour 
Beatty, the infrastructure 
company, in 2006 and was 
Group CFO from 2008 to 
2015. In 2016 he joined 
Rubix, an Industrial Parts 
Distributor, as Group 
CFO and was in that 
role through to 2019.

Key strengths
Considerable senior 
management experience 
in software development 
and all aspects of systems 
implementation and delivery.

Career and experience
Matthew joined Alfa as a 
graduate in 1999, starting 
in a software development 
role. In his 20-year career 
delivering software for 
the asset finance industry, 
Matthew has direct 
experience of everything 
involved in systems 
implementation, from 
configuration and 
testing support to 
project management 
for a number of UK 
and European projects. 
From 2010 to 2016, 
Matthew’s role grew to 
include responsibility for 
most of the operations 
of the Company, before 
he led Alfa’s IPO in 2017. 
As Chief Operating Officer, 
a role which he assumed in 
February 2019, Matthew 
is accountable for the 
international operations 
of the business, including 
Alfa’s technology platform 
and project delivery.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020Committee membership

A

Audit and Risk

N

Nomination

R

Remuneration

Committee chair

67

Steve Breach
Independent
Non-Executive Director

Adrian Chamberlain
Independent  
Non-Executive Director

Charlotte de Metz
Independent  
Non-Executive Director

Chris Sullivan
Senior Independent
Non-Executive Director

Appointment 
to the Board
August 2019

Committees

A

N

R

Appointment 
to the Board
April 2020

Committees

A

N

R

Appointment 
to the Board
April 2020

Committees

A

N

R

Appointment 
to the Board
July 2019

Committees

A

N

R

Other appointments
Advisor to a number 
of private companies

Key strengths
Steve has held a number 
of CFO roles and has 
extensive experience 
in corporate finance.

Career and experience
Steve is a member of the 
Institute of Chartered 
Accountants in England and 
Wales, having qualified with 
EY in 1993 where he focused 
on providing corporate 
finance advice to technology 
businesses in the UK and 
internationally. Steve has 
16 years’ experience as Chief 
Financial Officer of a number 
of businesses. Between 2010 
and 2016, Steve was CFO of 
Tribal Group PLC, a leading 
international provider 
of student management 
software to the education 
market. Steve has 
subsequently pursued 
a portfolio career, acting 
as adviser to a number of 
privately owned companies.

Other appointments
Chairman of eConsult Ltd 
Non-Executive Director 
of Cambridge University 
Hospital NHS and Chair of 
the Performance Committee 

Key strengths
Extensive experience 
internationally in both the 
private and public sectors, 
particularly in strategy 
formulation and execution, 
technology and Software 
as a Service.

Career and experience
Adrian is a Non-Executive 
Director of Cambridge 
University Health Trust, one 
of the country’s largest NHS 
Trusts, where he chairs the 
Performance Committee. 
He is also Executive Chairman 
of eConsult Ltd, a leading cloud 
based medical triage company. 
He previously has held senior 
executive positions in a number 
of private and public hi tech 
and telecommunications 
companies including 
Chief Executive Officer of 
Messagelabs and Achilles Ltd, 
a member of the Board of 
Cable & Wireless and Bovis 
Lend Lease and a member 
of the Operations Board at 
Symantec. He holds an MA in 
History from Trinity College, 
Cambridge and an MBA from 
the London Business School.

Other appointments
CPO, Synamedia Limited

Key strengths
Strong track record in 
delivering innovative 
employee development, 
engagement, and retention 
practices. She has extensive 
experience in managing 
high-impact, enterprise-wide 
transformations in 
challenging, fast-paced 
environments.

Career and experience
Before joining Synamedia 
in early 2019 as Chief People 
Officer, Charlotte served 
as Global Head of Human 
Resources and more recently 
as Executive Vice President 
at Finastra, a global fintech 
where she was responsible for 
Executive Talent, corporate 
social responsibility, culture 
and values, and diversity 
and inclusion. Prior to joining 
Finastra in 2012 as Global 
Head of Human Resources, 
Charlotte spent over 11 years 
at Ventyx, a global provider 
of software solutions for 
the energy, utility and other 
asset-intensive businesses. 
During her tenure at Ventyx 
she held various HR roles, 
latterly as Human Resource 
Manager for Rest of World.

Other appointments
Chairman of the 
Westminster Abbey 
Investment Committee 
Non-Executive Director 
of Guild Esports PLC 
Non-Executive Director 
Goodwood Estates 
Senior Independent Director 
for DWF Group PLC

Key strengths
Extensive experience of 
corporate, investment and 
retail banking and asset 
financing together with 
general management and 
listed company experience.

Career and experience
Chris was Chief Executive of 
the Corporate & Investment 
Bank at Santander UK, and 
prior to this held various CEO 
roles during a 40-year career 
at The Royal Bank of Scotland 
and NatWest. His 11 years 
on the Group Executive 
Committee included leading 
Corporate Banking, Retail 
Banking, Direct Line and 
Retail Direct and culminated 
in appointment to the post 
of Deputy Group Chief 
Executive in March 2014. 
A recipient of the Leasing 
Life European Lifetime 
Achievement Award, 
Chris brings expertise in 
the asset finance industry, 
having spent nearly 30 years 
with the Lombard Group 
in a number of directorate 
roles including as CEO.

Strategic reportGovernanceFinancial statementsOther information 
 
 
 
 
 
 
 
68

C O M P A N Y   L E A D E R S H I P   T E A M

Andrew Denton
Chief Executive Officer

Duncan Magrath
Chief Financial Officer

Matthew White
Chief Operating Officer

Richard Raistrick
Chief International Officer

Vicky Edwards
Chief People Officer

Date joined Alfa
May 1995

Date joined Alfa
March 2020

Relevant experience/previous roles
Richard is responsible for project delivery  
of some of Alfa’s largest customers. He  
has carried out consultancy and project 
management engagements around the 
globe, and has worked in the asset finance 
sector since 1995.

Relevant experience/previous roles
Vicky joined Alfa in March 2020, bringing 
26 years of experience in consultancy 
businesses. A commercially focused HR 
leader, Vicky has held leadership roles 
across HR, commercial and operations 
functions, as well as C-suite level 
positions in the professional services, 
technology and energy sectors.

Andrew Flegg
Chief Technology Officer

James Paul
Chief Delivery Officer

Richard Dewire
Chief Revenue Officer

Date joined Alfa
February 2005

Date joined Alfa
September 1999

Date joined Alfa
January 2001

Relevant experience/previous roles
Andrew brings over 35 years of 
programming experience, with over 
25 years in commercial software 
development and 16 in the asset finance 
industry. He was previously Alfa’s Global 
Director of Platforms, covering internal 
IT systems, cloud, information security 
and solution architecture.

Relevant experience/previous roles
James is accountable for all EMEA 
implementations and takes global 
responsibility for support, resourcing 
and partnering. James has over 20 years’ 
experience implementing in asset 
finance for organisations of all sizes.

Relevant experience/previous roles
Richard has 19 years in the asset 
finance industry and an in-depth 
knowledge of Alfa Systems through 
many years of implementation, with 
extensive knowledge of Alfa’s sales and 
commercial process. He was previously 
Director of Strategy and Investment.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020T H E   U K   C O R P O R AT E   G OV E R N A N C E   C O D E   2 0 1 8 :   O U R   C O M P L I A N C E

69

Effective corporate governance provides 
an essential foundation for the long-term 
sustainable success of the Company. This 
report sets out the key elements of Alfa’s 
corporate governance arrangements, 
including how we have sought to apply the 
principles and provisions of the 2018 UK 
Corporate Governance Code (the ‘2018 
Code’) during the year. 

A copy of the 2018 Code, issued by 
the Financial Reporting Council can be 
found at www.frc.org.uk. This governance 
statement, including the Nomination 
Committee, Audit and Risk Committee, 
and Remuneration Committee Reports, 
explains how we have applied the principles 
and complied with the provisions of the 
2018 Code. 

Non-compliance 
with Code provisions
The Group has complied with the Code 
provisions during the financial year with 
the exception of the following: 

Code provision 9: The Chairman of 
the Board was not independent on 
appointment as he previously held 
the position of Chief Executive Officer 
and is the controlling shareholder of 
the Company. On listing, the Board 
unanimously supported, and continues 
to support, the appointment of the 
Chairman to retain his skills and experience, 
and ensure continuity of service for Alfa’s 
customers and commercial partners.

Code provision 24: For the period 
from 1 January 2020 to 23 April 2020, 
the membership of the Audit and Risk 
Committee had two independent 
directors pending the appointment 
of Adrian Chamberlain and Charlotte 
de Metz as additional members of 
the Committee on 24 April 2020.

Code provision 32: For the period 
from 1 January 2020 to 23 April 2020, 
the membership of the Remuneration 
Committee had two independent 
directors pending the appointment 
of Adrian Chamberlain and Charlotte 
de Metz as additional members of 
the Committee on 24 April 2020.

Section 3: 
Composition, 
succession and 
evaluation

J   Appointments 
to the Board

K  Board composition

L  Board evaluation

See 
page

77

77

77

Read more in the Nomination Committee 
Report on pages 79 to 81

Section 1: 
Board leadership 
and Company 
purpose

A  Effective Board

B   Purpose, strategy, 
values and culture

C  Governance framework

D  Stakeholder engagement

E   Workforce policies 

and practices

Section 4:  
Audit, risk and 
internal controls 

M  Financial reporting External  

Auditor & Internal audit

N   Review of 2020 
Annual Report

O  Internal financial controls 

Risk management

See 
page

70

70

70

70

72

See 
page

86

84

85

Section 2:  
Division of 
responsibilities 

F  Board roles

G  Independence

H   External commitments 
and conflicts of interest

I 

 Board efficiency: key 
activities of the Board

Section 5: 
Remuneration 

P   Linking remuneration with 

purpose and strategy

Q  Remuneration 
Policy review

R   Performance outcomes 
in 2020 Strategic targets

See 
page

74

77

75

76

See  
page

89

92

101

Read more in the Audit and Risk Committee 
Report on pages 82 to 87

Read more in the Remuneration Committee 
Report on pages 88 to 107

Strategic reportGovernanceFinancial statementsOther information 
 
 
 
70

B O A R D   L E A D E R S H I P   A N D   C O M P A N Y   P U R P O S E

Maintaining good governance is essential 
to support the delivery of Alfa’s strategic 
objectives, and to ensure that the business 
is run well for the benefit of all stakeholders 
and sustainable long-term value. The Board 
continues to monitor the framework so 
it remains appropriate to the business. 

The governance framework embeds 
our values into the policies and processes 
of Alfa and therefore helps to strengthen 
the corporate culture. 

Read more about our Company 
Leadership Team on page 68.

During this year the Board has reviewed 
and approved an updated Schedule of 
Matters Reserved for the Board, Board 
Committee Terms of Reference and 
Delegations of Authority Policy. There is 
an internal controls system in place which 
allows the Board to assess and manage 
risks to the business.

Read more about our Risk Management 
on pages 42 to 43 and the Audit and Risk 
Committee Report on pages 82 to 87.

The Board provides support in implementing 
strategic priorities as well as oversight and 
constructive challenge on the running of the 
business. Through reporting, including the 
use of both financial and non-financial 
metrics, the Board is able to evaluate and 
guide the progress and performance of the 
Company. Reports from across the business 
are provided at Board meetings to update 
the Board and enable effective discussion. 

Defining purpose 
and creating value 
During the year, the Company has 
continued to embed across the business 
the purpose and values as set out in the 
Strategic report on pages 1 to 63 
of this report.

The Board continues to monitor the 
strategic direction of the Company and 
the key investments we need to make 
to remain in a leading position in an 
ever-changing market, and ensures we 
have the resources and the right people, 
in the right place operationally, to ensure 
we remain relevant to the markets in 
which we operate.

The Board and Company Leadership Team 
(CLT) embed the Company’s values across 
the business. In order to monitor whether 
our culture is and remains aligned with our 
values, the Company seeks feedback from 
customers and potential customers on 
how the values have been received and 
how they have been experienced during 
the sales process; and through the various 
stages of software implementations and 
provision of ODS services.

Governance framework 
The Board is made up of a majority of 
independent directors whose diverse 
experience enable appropriate debate 
and challenge at Board and Committee 
discussions. The Board has an approved 
governance framework of systems and 
controls which enables the effective 
discharge of the Board’s responsibilities. 
Directors have a duty to promote the 
success of the Company under section 172 
of the Companies Act 2006, the Company’s  
section 172 statement can be found on 
page 52, and this framework supports our 
directors’ compliance with their duties. 

Board engagement
The Board recognises its responsibilities 
to engage with and incorporate the 
views of key stakeholders in strategic 
planning and decision-making, and 
the importance of stakeholder trust 
in building resilience and long-term 
sustainability. Although the Board retains 
overall responsibility for stakeholder 
engagement there is interaction at various 
levels of the business so that it is carried 
out by those most relevant to a particular 
stakeholder group or particular issue. 
Our section 172 statement and ‘How we 
engage with our stakeholders’ section on 
pages 52 to 55 sets out the main interests 
of key stakeholders and the ways in which 
Alfa engages with them.  

The Board recognises the importance of 
considering all stakeholders in its decision-
making, although the weight given to each 
stakeholder group may vary depending 
on the subject in question.

Through engagement and greater 
understanding of the interests of 
stakeholders, the Board is able to 
assess the long-term consequences 
of decisions on stakeholders and 
the business. We continue to work 
on embedding practices across Alfa 
so that consideration of stakeholder 
interests in decisions is second nature 
at all levels of the business. 

Workforce engagement
The Board has a specific role in identifying, 
monitoring and assessing the impact 
of the Company’s engagement with its 
key stakeholder groups, particularly 
in relation to workforce engagement. 
In 2020 the Board continued with its 
approach of an alternative arrangement 
to understand the views of the wider 
workforce. Unfortunately during the 
year, due to the Covid-19, workforce 
engagement activities were scaled down. 
The Board met virtually with the whole 
Company in August 2020, during an all 
employee town hall. 

The Company increased its engagement 
activities with employees, digitally and 
through social media, during this time, 
involving the CLT at every opportunity. 
Regular reports were provided to the 
Committee detailing the engagement 
activities and a number of ‘pulse’ surveys 
were distributed during the year asking 
for feedback from employees on the 
Company’s positioning. Feedback results 
and direct comments were provided to the 
Board. The Company continued its focus 
on the importance of the wellbeing of our 
workforce and this has been heightened 
during the pandemic with additional 
challenges for our newly remote workers. 
We have introduced a number of new 
initiatives to provide support for wellbeing 
including redirected internal time to 
develop a rich programme of wellbeing 
resources, activities and events to support 
our employees through a difficult period. 

Engagement with shareholders 
Alfa is committed to engaging with 
shareholders and prospective investors 
to inform and aid understanding of its 
strategy and progress. The focus of all 
communications is ensuring transparent, 
detailed and meaningful information. 
The Chairman has overall responsibility 
for ensuring that the Company has 
appropriate channels of communication 
with its shareholders and is supported in 
this by the Senior Independent Director 
and the Executive Directors.

Shareholders are consulted on a variety 
of issues, as appropriate, such as the 
medium-to long-term strategy of the 
Company, current trading and market 
conditions and Directors’ remuneration. 
The Board regularly receives feedback 
from the Group’s brokers, advisors and the 
Executive Directors on the views of major 
shareholders and the investor relations 
programme, and also receives reports 
on significant changes to the composition 
of the Group’s share register.

Due to the pandemic the usual 
direct engagement mechanisms with 
shareholders have been curtailed but the 
Directors have continued communications 
virtually through one-to-one meetings 
and responding to specific shareholder 
queries and provided digital presentations, 
including for the half-year results 
announcement. Given the restrictions 
on travel and large gatherings, and the 
guidance available to us at the time, we 
took the decision to hold the 2020 AGM 
behind closed doors. As we approach 
our 2021 AGM, we will continue to 
monitor the situation, and will prioritise 
the health and safety of the Board, our 
colleagues and of course our shareholders. 
Further details will be provided when our 
Notice of AGM is published in April 2021.  
The Remuneration Committee Chair also 
engaged with key investors and proxy 

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020 
advisory firms on our new Directors’ 
Remuneration Policy and approach in 
respect of the 2020 performance year. 

The Group’s investor relations microsite 
www.investors.alfasystems.com is updated 
throughout the year, providing the annual 
and interim reports, presentations given 
to analysts and investors, trading updates 
and other regulatory announcements, 
and up to date information on the Group’s 
activities. Shareholders are able to contact 
the Company through the Company 
Secretary, at the Company’s registered 
office, which is shown on the Directors’ 
report on page 109.

Shareholder agreement
The relationship between the Board 
and the controlling shareholder of the 
Company (the ‘Controlling Shareholder’), 
CHP Software and Consulting Limited, is 
governed by the Relationship Agreement 
(which was executed on 26 May 2017). 
This agreement is a framework under 
which the Controlling Shareholder, and 
the shareholders of the Controlling 
Shareholder will operate to protect the 
rights of the non-controlling shareholders. 
There have been no changes to the 
Relationship Agreement during 2020, 
or up to the date of this report. 

Under the Relationship Agreement: Two 
Non-Executive Directors can be appointed 
to the Board for as long as the Controlling 
Shareholder holds 20% or more of the 
voting rights over the Company’s shares; 

• One Non-Executive Director can be 
appointed to the Board for so long as 
the Controlling Shareholder holds 10% 
or more but less than 20% of the voting 
rights in respect of the Company’s 
shares; and 

• If none of the Controlling Shareholders 

are members of the Nomination 
Committee, the Controlling Shareholder 
can appoint an observer to the 
Nomination Committee.

Andrew Page is designated as the first 
appointed Director of the Controlling 
Shareholder. Andrew Denton has not 
been appointed as a designated Director 
by the Controlling Shareholder. It has been 
agreed that for as long as the Controlling 
Shareholder has the right to appoint two 
Directors to the Board, and whilst Andrew 
Denton is a Director of the Company, the 
Controlling Shareholder will not exercise 
its right to appoint a second Director to 
the Board. There have been no Board 
observers appointed either under the 
Relationship Agreement, or otherwise.

For further details of the Relationship 
Agreement, see page 111 of the 
Directors’ report.

71

Workforce engagement

Since the start of the pandemic, regular 
town halls and electronic updates to all 
employees from CEO Andrew Denton 
have proven to be a very successful 
engagement mechanism. Andrew Denton 
and the CLT update the workforce on all 
aspects of the business and take direct 
questions in real time from employees.

Alfa is focused on the importance of the 
wellbeing of our workforce and this has 
been heightened during the pandemic with 
additional challenges for our newly remote 
workers. We have introduced a number of 
new initiatives to provide support for 
wellbeing including redirected internal 
time to develop a rich programme of 
wellbeing resources, activities and events 
to support our employees through a 
difficult period. 

“ Employee engagement is a key focus for the 

Board. The Board ensures that by considering 
employees in our decisions and communicating 
these decisions clearly, our employees are happy, 
motivated and empowered to be play a pivotal 
part in the success of the business.”

  Charlotte de Metz
  Non-Executive Director

Strategic reportGovernanceFinancial statementsOther information72

B O A R D   L E A D E R S H I P   A N D   C O M P A N Y   P U R P O S E  C O N T I N U E D

Workforce policies 
and  practices
Our people bring a diverse range of 
experience, expertise and perspectives 
that contribute to the values and culture 
of Alfa and are essential for the delivery 
of our strategic objectives. A positive 
environment where our people feel valued, 
motivated and able to thrive are essential 
to Alfa’s continued success. The Board 
recognises the value of, and supports, 
significant investment of time and 
resources in our workforce to allow 
Alfa to attract and retain talent and 
develop the skills of our employees.

One central policy in creating this 
environment and culture is Alfa’s Ethics 
and Code of Conduct (the ‘Code of 
Conduct’) which clearly sets out a zero-
tolerance policy for dishonest and corrupt 
behaviour among our employees and seeks 
to educate team members on unlawful 
and unethical conduct. Compliance with 
the policy maintains Alfa’s reputation in 
the marketplace as well as our relationship 
with our colleagues, investors, customers 
and other stakeholders.

The Code of Conduct provides clear 
guidance to employees in respect of legal 
and ethical issues which they may come 
across while conducting Alfa business, 
and what Alfa expects in respect of our 
employees’ behaviour, and provides 
important information on working at 
Alfa to help embed the behaviours 
and values alongside more practical 
information to enable our employees 
to work effectively and efficiently.

The Board is responsible for overseeing 
the Company’s arrangements for the 
workforce to be able to raise matters 
of concern and seeks to foster an 
environment where individuals can be 
confident about speaking up about concerns 
without fear of retaliation. The Board 
monitors this area through reports on 
the number and types of concerns raised 
through the whistleblowing process and 
the outcomes of the concerns raised.

Since the start of the pandemic, regular 
town halls and electronic updates to all 
employees from CEO Andrew Denton 
have proven to be a very successful 
engagement mechanism. Andrew Denton 
and the CLT update the workforce on all 
aspects of the business and take direct 
questions in real time from employees.

Alfa is focused on the importance of the 
wellbeing of our workforce and this has 
been heightened during the pandemic with 
additional challenges for our newly remote 
workers. We have introduced a number 
of new initiatives to provide support for 
wellbeing, including enhancing our paid 
carer leave allowance for parents having 
to care for and educate their children; and 
we made available a working from home 
allowance to ensure that working from 
home was both safe and a comfortable 
experience for our people. We have 
implemented a new induction programme 
designed to take place remotely that has 
been successfully utilised as we have 
continued to hire during the pandemic.

Alfa is fully committed to maintaining 
high standards of ethical and professional 
conduct for the Company and its employees. 
We have a number of policies in effect 
which are designed to create an 
environment and culture where:

• Employees’ health, safety, rights and 
wellbeing are placed at the heart of 
the way the Group does business;
• Employee diversity and inclusion 

is celebrated;

• Employees must act ethically, honestly 
and stand up for what is right; and 
• Communication across the business 

should be open, honest and responsible.

To support the Code of Conduct and 
our values, Alfa has a number of other 
workforce policies and practices covering:

• Business expenses;
• Confidentiality;
• Health and safety;
• Diversity and inclusion;
• Harassment; 
• Share dealing; and
• Whistleblowing.

We seek to embed our Code of Conduct 
through continuing communications, 
training and appropriate controls. 
The Code of Conduct and all other 
workforce policies and procedures can 
be found and easily accessed by our 
employees through our intranet site.

Whistleblowing
We recognise that our people are our 
strongest assets for detecting and 
avoiding legal and ethical failure within 
our business. Our whistleblowing policy 
and team provides a safe environment 
to report concerns regarding illegal, 
unethical or improper behaviour. 
The Group’s Whistleblowing Policy 
clearly explains to employees how they 
can raise concerns directly to the Group’s 
Whistleblowing Officer. All whistleblowing 
cases are formally investigated by the 
Whistleblowing Officer and reported 
regularly to the Audit and Risk Committee 
and the Board, and the Board is responsible 
for reviewing the effectiveness of actions 
taken in response to concerns raised. 
Where necessary, external specialist 
third parties, or other members of staff, 
with appropriate experience, may be 
appointed to help investigate issues 
that have been raised.

Share dealing code
Alfa has adopted a share dealing code 
which applies to all employees and 
provides further restrictions on the 
Company’s Directors, its other PDMRs 
and certain persons deemed insiders. 
In accordance with the Market Abuse 
Regulation, the Directors and PDMRs 
have confirmed to the Company they are 
responsible for procuring the compliance 
of their respective connected persons 
with the Alfa share dealing code. 
The share dealing code has been 
published on the Alfa intranet and 
guidance and communication is 
provided to all new starters and 
the Alfa team on an ad hoc basis. 

Suppliers and modern slavery 
We do not support any form of slavery, 
human trafficking or child labour and 
we only work with suppliers that have 
been assessed through our internal 
processes to be ethical providers. 
We have an ethical procurement policy 
and our key procurement personnel 
have been trained in relation to the 
relevant requirements and regulations.

Alfa Financial Software Holdings PLC Annual Report and Accounts 202073

D I V I S I O N   O F   R E S P O N S I B I L I T I E S 

Division of responsibilities
Alfa is led and controlled by the Board 
which is collectively responsible for the 
long-term and sustainable success of 
the Group. The structure of the Board, 
and management, roles and Committees 
ensures controls and oversight with 
a balanced approach to risk aligned 
with Alfa’s culture. The structure 
assists the Board with carrying out 
its responsibilities and is designed 
to ensure that the Board focuses on 
strategy, monitoring the performance 
of the Group and governance, risk 
and control issues.

Board and Committee 
meetings and attendance
During the year, due to the pandemic, the 
Board and its Committees have conducted 
meetings both in person and remotely 
through video calls to enable the Board 
to continue to function and maintain 
the integrity of our governance structure. 

In the event that a Director was unable to 
attend a meeting they still received all the 
papers for the meeting and were updated 
on matters discussed at the meeting. 

• Ensuring that the necessary financial 
and human resources are in place for 
the Group to meet its objectives; and

• Reviewing the Group’s culture 

supported by its values.

Responsibility of the Board
The Board is collectively responsible 
for the long-term success of the Group 
and for ensuring leadership within 
a framework of effective controls. 
The key roles of the Board are:

• Setting the strategic direction of 

the Group; 

• Overseeing implementation of the 
strategy by ensuring that the Group 
is suitably resourced to achieve its 
strategic aspirations; 

• Providing entrepreneurial leadership 
within a framework of prudent and 
effective controls which enables risk 
to be assessed and managed; 

How the Board operates
During the year, the Board considers a 
comprehensive programme of regular 
matters covering operational and financial 
performance reporting, strategic reviews 
and updates, and various governance 
reports and approvals.

Board meetings
The Board held seven scheduled meetings 
in 2020 and eight ad hoc meetings, for 
specific approvals and discussions. 
If Directors are unable to attend a 
meeting, they have the opportunity 
beforehand to discuss any agenda 
items with the Chairman.

The following diagram shows the role of the Board and its Committees and Company Leadership Team:

Board of Directors

The Board is collectively responsible for the long-term success of the Company. The business of the Company is managed by the 
Board who may exercise all of the powers of the Company. The Board has a formal schedule of matters reserved for the Board’s 
decision-making which is available on the Company website. Although the Board retains overall responsibility, it delegates certain 
matters to the Board Committees, and the detailed implementation of matters approved by the Board and the day-to-day 
operational aspects of the business to the Company Leadership Team.

 Audit and Risk Committee

Nomination Committee

Remuneration Committee

Reviews and reports to the Board on 
the Group’s financial reporting, internal 
control and risk management systems. 
Monitors the independence and 
effectiveness of the external auditor 
and the effectiveness of the internal 
audit function.

Provides succession planning for the 
Board and leads the process for all Board 
appointments. Keeps under review the 
membership and composition of the 
Board, including the combination of skills, 
experience and diversity, and ensures it 
remains appropriate.

Determines the remuneration, bonuses, 
long-term incentive arrangements, 
contract terms and other benefits in 
respect of the Executive Directors, the 
Chairman, the Company Secretary and 
senior management. Oversees the 
remuneration and workforce policies 
and takes these into account when setting 
the policy for Directors’ remuneration.

The Company Leadership Team is responsible for the day-to-day running of the business, carrying out and overseeing operational 
management, and implementing the strategies the Board has set.

Company Leadership Team

Executive Committees

These governance Committees are chaired by an Executive Director and report to the Executive Group, and the Board or Board 
Committees as appropriate.

Investment Committee

Disclosure Committee

Deal Committee

The Investment Committee determines 
the Strategic Investment initiatives that 
should be undertaken. The Committee 
provides a structure through which effective 
decisions can be made on the priority 
and scheduling of Strategic Investment 
initiatives. The Committee ensures that 
Strategic Investment initiatives align with 
Alfa’s business strategy.

The Disclosure Committee determines 
whether information that is submitted 
to it requires disclosure and determines 
any other issue relating to the application 
of the Disclosure Procedures that 
are required.

The Deal Committee determines 
standard guidelines for an acceptable 
deal in terms of financial position and 
key contractual terms.

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D I V I S I O N   O F   R E S P O N S I B I L I T I E S  C O N T I N U E D

The Board responsibilities
We have clear and documented roles and separation of duties between the Chairman and the CEO. The Alfa CEO, Andrew Denton, 
is responsible for determining the Alfa strategy and day-to-day operations, and leading the CLT, which assists in the day-to-day 
delivery of this strategy and general operations. Andrew Page, as Chairman, provides oversight and guidance to Andrew Denton 
on the strategic direction, key commercial and contracting decisions in addition to his responsibilities for running an effective Board.

The division of responsibilities between our board members is set out below:

Role

Principal responsibilities

Executive Chairman
Andrew Page

Manages and provides leadership to the Board.

Acts as a direct liaison between the Board and 
management, working with the CEO to assist the 
flow of information.

Ensures that the Directors have sufficient information 
to enable them to form appropriate judgements.

Chief Executive Officer
Andrew Denton

Responsible for the day-to-day management of Alfa.

Responsible for defining the strategy and guiding 
the CLT on its strategy execution, once this has 
been agreed by the Board.

Creates a framework that optimises resource 
allocation to deliver strategic objectives over 
varying timeframes.

Chief Financial Officer
Duncan Magrath

Overall management of the financial risks of the Group.

Responsible for financial planning and record-keeping, as 
well as financial reporting to the Board and shareholders.

Chief Operating Officer 
Matthew White

Responsible for day-to-day operational activities.

Responsible for software development. 

Responsible for systems implementation delivery.

Responsible for delivery of HR resourcing and planning.

Senior Independent 
Director
Chris Sullivan

An Independent Non-Executive Director.

Provides a sounding board for the Chairman and CEO.

Non- Executive Directors 
Steve Breach
Adrian Chamberlain
Charlotte de Metz

Provide constructive challenge to the Executive Directors.

Help develop proposals on strategy.

Scrutinise management’s performance in meeting 
agreed goals and objectives.

Monitor performance reports.

Develops and sets the agendas for 
Board meetings, working with the 
CEO and Company Secretary.

Recommends an annual schedule of 
Board and Committee meetings.

Ensures effective communications with 
shareholders and other stakeholders.

Ensures the successful delivery against 
plan and other key business objectives, 
allocating decision-making and 
responsibilities accordingly.

Identifies and executes new business 
opportunities and assesses potential 
acquisitions and disposals.

Manages the Group with reference 
to its risk profile in the context of 
the Board’s risk appetite.

Ensures effective financial compliance 
and control, while responding to 
regulatory developments, including 
financial reporting, effective allocation 
of capital, management of liquid 
resources, investor relations and 
corporate responsibility.

Develops key business operational 
model, monitoring performance 
against key performance indicators 
and ensuring adequate staffing 
recruitment to deliver development 
and systems implementation.

Serves as an intermediary for the 
other Directors and shareholders 
when necessary.

Is available to shareholders if they 
have concerns.

Satisfy themselves regarding the integrity 
of financial information, and that controls 
and risk management systems are robust 
and defensible.

Determine appropriate levels of 
remuneration for Executive Directors.

Appoint and remove Executive 
Directors as required and review 
succession planning.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020Board and Committee meetings and attendance
During the year, due to the pandemic, the Board and its Committees have conducted 
meetings both in person and remotely through video calls to enable the Board to 
continue to function and maintain the integrity of our governance structure. In the 
event that a Director was unable to attend a meeting they still received all the papers 
for the meeting and were updated on matters discussed at the meeting. 

Andrew Page

Andrew Denton

Duncan Magrath

Matthew White

Steve Breach

Adrian Chamberlain1, 2

Charlotte de Metz1

Chris Sullivan

Board

Audit and Risk 
Committee

Nomination 
Committee

Remuneration 
Committee

7/7

7/7

6/6

7/7

7/7

5/6

6/6

7/7

2/2

2/2

0/1

1/1

2/2

5/5

4/4

4/4

5/5

3/3

2/2

2/2

3/3

1. 

2. 

 Adrian Chamberlain and Charlotte de Metz were appointed to the Board and as Members of the 
Audit and Risk, Nomination and Remuneration Committees on 24 April 2020.

 Adrian Chamberlain was unable to attend the Board and Nomination Committee meetings held on 
4 November 2020, due to prior commitments of which he had notified the Company prior to his appointment.

Matters reserved for the Board
The Board has a formal schedule 
of matters specifically reserved for 
its decision-making and approval. 
The matters that the Board considers 
suitable for delegation are contained 
in the Terms of Reference of each 
Board Committee. 

There are certain key responsibilities that 
the Board does not delegate and which 
are reserved for its consideration. The full 
Schedule of Matters Reserved for the 
Board is available under the Corporate 
Governance section on our website.

Business 
strategy and 
approval of 
long-term 
aims and 
objectives

Group 
financial 
reporting  
and results 
announcements

Major capital 
commitments

Company’s 
purpose, 
values, vision 
and culture

Risk 
management 
and internal 
controls

Board

Corporate 
governance 
including Board 
and Committee 
evaluation

Material 
acquisitions 
and disposals

Engagement 
with key 
stakeholders

Approval of 
Annual Report 
and Accounts

75

External commitments 
and conflicts of interest
The Company is mindful of the time 
commitment required from Non-Executive 
Directors in order to effectively fulfil their 
responsibilities on the Board, particularly 
providing constructive challenge and 
holding management to account and 
utilising their diverse skills and experience 
to benefit the Company and provide 
strategic guidance.

Prior to their appointment, prospective 
Directors are asked to provide details of 
any other roles or significant obligations 
that may affect the time available for them 
to commit to the Company. The Chairman 
and the Board are then kept informed by 
each Director of any proposed external 
appointments or other significant 
commitments as they arise. These are 
monitored to ensure that each Director 
has sufficient time to fulfil their obligations 
and Chairman approval is required prior to 
a Director taking on any additional external 
appointment. Each Director’s biographical 
details and significant time commitments 
outside of the Company are set out in the 
Board biographies on pages 66 to 67. 

Whenever a Director takes on additional 
external responsibilities, the Director 
will discuss the potential position with 
the Chairman and confirm that, as far 
as they are aware, there are no conflicts 
of interest.

Each Director is required to disclose 
conflicts and potential conflicts to the 
Chairman and the Company Secretary 
as and when they arise. As part of the 
induction process, a newly appointed 
Director is asked to disclose any conflicts 
of interest to the Company. Thereafter, 
each Director has an opportunity to 
disclose conflicts at the beginning of each 
Board and Committee meeting and as part 
of an annual review. None of the Directors 
declared to the Company any actual or 
potential conflicts of interest between 
any of his or her duties to the Company 
and his or her private interests and/or 
other duties, except in the case of the 
Executive Directors, each of whom holds 
the position of Director of the Company 
and Director of a number of Group 
subsidiary companies. 

The Companies Act 2006 provides that 
Directors must avoid a situation where 
they have, or can have, a direct or indirect 
interest that conflicts, or possibly may 
conflict, with the Company’s interests.

Boards of public companies may authorise 
conflicts and potential conflicts, where 
appropriate, if their company’s articles 
of association permit.

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Key activities of the Board in 2020 

Focus area

Key stakeholders Activities

Link to strategic 
priorities

Strategy and operations
see pages 1 to 63

Customers
Employees
Partners
Investors

Leadership, people 
and culture
see pages 12 to 15 
and 56 to 59

Employees
Investors

Finance
see pages 36 to 41

Customers
Employees
Community and 
Environment
Partners
Investors

Governance
see pages 69 to 112

Employees 
Customers
Investors

• Applying the Board’s strategic 

understanding of principal risks to 
key challenges and opportunities.

• Monitoring the performance of 
the Company against agreed 
strategic objectives, including 
key financial targets.

• Receiving updates on employee 
views and engagement levels.
• Maintaining and enhancing Alfa’s 

culture and values.

• Continuing to monitor senior 
executive talent management 
and development plans to provide 
succession for all key positions.

• Reviewing and approving 

the budget.

• Reviewing financial key 

performance indicators (KPIs).

• Approving full-year results, 

half-year results, trading updates 
and the Annual Report.

• Approving a special dividend.
• Reviewing the key risks to Alfa and 
the controls in place for mitigation.

• Considering and monitoring the 

Group’s risk appetite and principal 
risks and uncertainties.

• Approving the viability and going 

concern statements.

• Monitoring and reviewing 

the Company’s approach to 
corporate governance, its 
key practices and its ongoing 
compliance with the 2018 Code.

• Reviewing the results 

from the internal Board 
effectiveness evaluation.

• Approving updated Committees’ 

Terms of Reference.

• Receiving and considering feedback 
from shareholder engagement.

• Reviewing and approving the 
modern slavery statement.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020 
 
 
 
 
 
 
 
 
 
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77

The Board determined that, going 
forwards, a performance evaluation 
should be carried out by an external 
facilitator once every three years, as 
required by the 2018 Code, with the 
first performance evaluation to be 
conducted by an external facilitator 
no later than 2021.

Summary of 
performance evaluation 
In 2020, an internal performance 
evaluation was carried out, by way 
of questionnaire, identifying areas of 
strength and weakness. The questionnaire 
was structured to provide a rounded 
review of the Board’s performance and 
ensure a direct comparison with the 
previous year, allowing the Board to 
identify improving or declining trends 
and monitor the effectiveness of the 
steps taken to address the previous 
year’s findings. The 2020 performance 
evaluation, which was discussed by the 
Board, concluded that the Board is highly 
engaged with strong shareholder focus 
and clear alignment to vision and strategy, 
making for constructive and challenging 
debate. There is a culture of open 
communication, mutual trust and respect 
for each other’s opinions and industry 
knowledge. The Board agreed on the 
below steps to be taken during 2021.

Appointments to the Board
The Nomination Committee leads the 
process for Board appointments and 
makes recommendations to the Board 
and also ensures that succession plans 
are in place for the Board and senior 
management. The formal procedure 
for Board appointments and succession 
planning is detailed in the Nomination 
Committee Report on pages 79 to 81.

Director re-election
Each Director is required under the 
Articles of Association to retire at every 
Annual General Meeting and submit 
themselves for re-election by shareholders.

At the 2020 Annual General Meeting 
(AGM) of the Company, all of the current 
Directors stood for reappointment, and 
were duly elected with majorities ranging 
from 99.55% to 100% of the votes cast.

All the Directors will retire and seek 
re-election at the 2021 AGM of the 
Company. This report and in particular 
the Board biographies on pages 66 to 67 
sets forth the contribution of each 
Director on the Board to the Company 
and on this basis the Board, and 
specifically the Chairman, believes each 
Director proposed for re-election at the 
AGM should be reappointed. The Board 
has based its recommendations for 
re-election or election, in part, on its 
review of the results from the Board 
evaluation process outlined on pages 77 
and 78, and the Chairman’s review of 
individual evaluations, and whether a 
Director has demonstrated substantial 
commitment to the role (including time 
for Board and Committee meetings 
noted in this report) and other 
responsibilities, taking into account 
a number of considerations including 
outside commitments and any changes 
thereof during the period. 

2020 evaluation

Board composition
The composition of the Board and Board 
Committees is continually assessed to 
ensure an appropriate balance of skills 
and experience is maintained. The Board 
takes into account various considerations 
in assessing the composition of the 
Board including length of Director tenure, 
Board diversity, independence and the 
combination of skills and experience of 
the Directors. The appointment of Adrian 
Chamberlain and Charlotte de Metz this 
year has further strengthened the Board 
due to their business experience as well 
as extensive leadership experience.

Board evaluation
The Directors completed a detailed Board 
performance evaluation questionnaire as 
part of the annual performance evaluation 
process. Given the recent appointment of 
two additional Non-Executive Directors and 
a new Chief Financial Officer, the Board 
considered that an external evaluation 
would be more beneficial in 2021 once the 
newly appointed Directors are more firmly 
established, and that the 2020 evaluation 
should therefore be carried out internally. 
Each questionnaire was analysed and a 
summary of the results and the Board’s 
performance was presented to the Board 
for discussion. The Board considers this 
exercise to be of significant value, and 
focus is placed on reviewing the quality 
of information provided to the Board at 
the Board’s discussions, the effectiveness 
of the Board, the composition of the 
Board, including the skillset of the various 
Directors, highlighting whether there 
are any gaps in the breadth and depth 
of the Board that should be addressed by 
the Nomination Committee as part of its 
succession planning, and to ensure that 
the Board is best placed to deliver on its 
strategic goals and ensure the long term 
sustainable success of the Company. 

Objectives for 2021

Steps to be taken during 2021

Reviewing our stakeholder 
engagement mechanisms in 
relation to the 2018 Code.

The interests of our stakeholders are central to the way we operate as a company. 
The Board will review the ways in which we engage with them to ensure that they 
facilitate dialogue and that the interests of our stakeholders are always considered 
in our decision-making.

Continuing to set and monitor 
our corporate culture.

The Board will continue to ensure that the policy, practices and behaviours 
throughout the business are aligned with the purpose, values and strategy of Alfa.

Promoting opportunities for  
formal/technical training and 
ensure that regular updates are 
provided on technological and 
business developments.

When a specific training need is identified, where appropriate, such training is 
delivered by the topic being included at a Board meeting so that all Directors can 
benefit. Alternatively, training is delivered by way of formal presentations, individual 
meetings and site visits in order to learn more about a particular initiative or project.

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C O M P O S I T I O N ,   S U C C E S S I O N   A N D   E VA L U AT I O N  C O N T I N U E D

The Board is mindful of the aims of 
the Hampton-Alexander Review, an 
independent review body which aims to 
improve women’s representation at board 
level and in leadership roles. This principle 
of Board diversity is strongly supported 
by the Board, recognising that diversity 
of thought, approach and experience is 
an important consideration as part of the 
selection criteria used to assess candidates 
to achieve a balanced Board. 

The Board is also mindful of the aims of 
the Parker Review, an independent review 
body dedicated to improving the ethnic 
and cultural diversity of UK boards to 
better reflect their employee base and 
the communities they serve. The business 
currently has no director from an ethnic 
minority background either on the Board 
or the Executive Committee.

The Board considers that each Director 
is able to allocate sufficient time to 
the Company to discharge their 
responsibilities effectively. 

Board composition and diversity
As required by the Code, at least 50% of 
the Board, excluding the Chairman, are 
independent non-executive Directors. As at 
31 December 2020, the Board comprised 
the Executive Chairman, three Executive 
Directors and four Independent Non-
Executive Directors. The Board considers 
that all the Non-Executive Directors, on 
appointment, are independent.

It is the Board’s policy that appointments 
to the Board will always be based solely on 
merit without any discrimination relating 
to age, gender or any other matter that has 
no bearing on an individual’s ability to fulfil 
the role of Director.

Diversity overview

Board composition

Board tenure

Average age of the Board

 Executive Chair 

 Executive 

 Independent 

13%

37%

50%

 0-1 year 

 1-2 years 

 2-3 years 

 3-4 years 

37%

37%

13%

13%

 40-49 

 50-59 

 60-69 

38%

38%

24%

Gender diversity Board

Gender diversity 
Company wide

Gender diversity  
Senior manager

 Male 

 Female 

87%

13%

 Male 

 Female 

68%

32%

 Male 

 Female 

84%

16%

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020R E P O R T   O F   T H E   N O M I N AT I O N   C O M M I T T E E

79

“ A key focus for the Nomination Committee 
was to continue to monitor the succession 
of the Board, Company Leadership Team 
and senior management talent pool to 
ensure succession planning for business 
critical roles is proactively reviewed.”

Chris Sullivan
Chair of the Nomination Committee

Dear shareholders,
I am pleased to introduce the Nomination 
Committee (the ‘Committee’) Report for 
2020 which summarises our key activities 
during the year.

During 2020, the Committee continued 
to focus on the depth and breadth of 
the Board, the Company Leadership 
Team and senior management succession 
as a key priority. As highlighted in my 
2019 report, following a review of 
the Board composition, the Committee 
recommended the appointments of 
Adrian Chamberlain and Charlotte 
de Metz to the Board in April 2020. 
Further information on Adrian and 
Charlotte’s appointments is set out 
on the next page. I am delighted 
to welcome Adrian and Charlotte to 
the Board and welcome the quality 
insight and contribution that they 
have provided since joining. 

The Committee maintains a well defined 
specification for each appointment, with a 
clear understanding of the values required 
to help the effective functioning of the whole 
Board. When considering the composition 
of the Board, we reviewed the skills and 
experience required to fulfil the Board’s 
strategy, to make suitable recommendations 
based on those key attributes. 

The Nomination Committee reviewed 
the membership of all of the Board’s 
Committees following the appointment 
of Adrian and Charlotte and it was 
recommended that Adrian be appointed 
as Chair of the Remuneration Committee 
and as a member of the Audit and Risk 
and Nomination Committees, and that 
Charlotte be appointed as a member 
of the Audit and Risk, Nomination and 
Remuneration Committees.

The Committee led the search for the 
appointment of a new Chief Financial 
Officer. In March 2020 the Board confirmed 
the appointment of Duncan Magrath, 
who joined the Board in April 2020. 

Succession planning
Succession planning for the Executive 
Directors and Company Leadership 
Team (CLT) is a particular focus of the 
Committee. In addition, the Committee 
has continued to monitor the CLT and 
senior management talent pool to ensure 
that succession planning for business-
critical roles is proactively reviewed. 
The Board considered the implications 
of the new requirements relating to the 
development of a diverse pipeline for 
succession for the Board and the CLT 
contained within the 2018 Code.

Chris Sullivan
Chair of the Nomination Committee 

Principal activities in 2020
• Identified and nominated two 

suitable Non-Executive Directors 
and the CFO to be appointed to 
the Board.

• Reviewed the structure, size 

and composition of the Board 
and its Committees. 

• Considered wider elements of 
succession planning for Board 
and the levels below, including 
how to increase diversity. 
• Evaluation of Directors (all of 

whom are proposed for re-election 
at the AGM).

Areas of focus for 2021
• Monitor Board composition 

for alignment of relevant skills, 
experience and diversity to 
Company strategy. 

• Oversight of the CLT’s development 

and succession planning.

Attendance at Nomination 
Committee meetings

Chris Sullivan (Chair)

Steve Breach

Adrian Chamberlain1, 2

Charlotte de Metz1

Andrew Page

Meetings 
attended

2/2

2/2

0/1

1/1

2/2

1. 

2. 

 Adrian Chamberlain and Charlotte de Metz 
were appointed on 24 April 2020 as members 
of the Nomination Committee.

 Adrian Chamberlain was unable to attend the 
meeting held on 4 November 2020, due to 
prior commitments of which he had notified 
the Company prior to his appointment.

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Role of the Committee
The Nomination Committee is responsible 
for ensuring that the Board and its 
Committees have the appropriate balance 
of skills, knowledge and experience to 
effectively lead the Company both 
now and in the future. This is achieved 
through effective succession planning, the 
identification and development of internal 
talent and a clear understanding of the 
competencies and capabilities required 
to support the delivery of Alfa’s strategy. 

The Committee undertakes comprehensive 
reviews of the leadership needs of the 
Company, from both Executives and 
Non-Executives, to ensure the continued 
ability of the organisation to compete 
effectively in the marketplace, and 
keeps informed of the strategic issues 
and commercial challenges affecting 
the Company and the market in which 
it operates. 

The Committee regularly undertakes a 
review of its Terms of Reference to ensure 
that it reflects the actual role carried out 
by the Committee and that it is operating 
effectively. The Board reviewed and 
approved revised Terms of Reference in 
December 2020. The Terms of Reference 
and its operation for the Committee 
mostly captured the new requirements 
set out in the 2018 Code, and therefore 
only minor changes were required. 

Committee membership
During the year the Committee carried 
out a review of the composition of 
the Committees to take into account 
the new Board members and made 
recommendations for changes to the 
membership of the three Committees. 
Adrian Chamberlain was appointed as 
Chair of the Remuneration Committee 
having served as the Remuneration Chair 
of Volex plc for four years. In addition, 
Adrian Chamberlain was appointed 
as a member of the Audit and Risk and 
Nomination Committees. Charlotte de 
Metz joined as a member of the Audit 
and Risk, Nomination and Remuneration 
Committees, upon appointment.

Appointment of Directors
There is a formal, rigorous and transparent 
procedure for the appointment of new 
Directors under which the Committee is 
responsible for leading this process and 
making recommendations to the Board. 
The search process for new Non-Executive 
Directors is to appoint an external search 
firm to secure a strong and diverse list of 
candidates. A shortlist of candidates is 
shared with the Committee, meetings are 
scheduled and then, once the candidates 

have been identified, confirmation 
is provided of the time commitment 
required and disclosure of any other 
business interests. If discussions relate 
to the appointment of a Chairman then 
Chris Sullivan, as Senior Independent 
Director, will lead the recruitment 
process. When the Committee has 
found a suitable candidate, the Chair 
of the Committee makes a proposal 
to the whole Board, which retains 
responsibility for all such appointments.

The Committee, on behalf of the Board, 
regularly assesses the balance of Executive 
and Non-Executive Directors, and the 
composition of the Board in terms of skills, 
experience, diversity and capacity. For the 
appointments of Adrian Chamberlain and 
Charlotte de Metz, Norman Broadbent 
Executive Service Limited (Norman 
Broadbent) was appointed to lead 
the search for the new Non-Executive 
Directors. Norman Broadbent does not 
have any other connection with any of 
the Directors, or the Company. Working  
with the Committee, Norman Broadbent 
developed a candidate specification and 
drew up a shortlist of suitable candidates 
for the additional Non-Executive Director 
role, each of which was subject to a 
three-stage process including interviews 
with all the Board members. 

In 2019, the Committee appointed 
FDU Group Limited to lead the search 
for the appointment of a new Chief 
Financial Officer. In March 2020 the 
Board confirmed the appointment of 
Duncan Magrath, who joined the Board 
in April 2020. FDU Group Limited has 
no other connection to the Company 
or its Directors.

Diversity
Alfa seeks to have a workforce which 
reflects the world we and our customers 
live in, whilst facilitating the delivery of 
our strategic goals. The Board and the 
Committee believe that diversity is a 
wider topic than simply gender and, 
in order to achieve the Group’s future 
growth aspirations, Alfa should remain 
committed to building a pipeline of 
diverse talent and regularly reviewing 
HR processes, including recruitment and 
performance management frameworks.

The Committee will take into account a 
variety of factors before recommending 
any new appointments to the Board, 
including relevant skills to perform the 
role, experience, knowledge and diversity. 
Alfa endeavours to achieve appropriate 
diversity, including gender diversity, 
throughout the Company. 

The Committee embraces the importance 
of inclusion and diversity and supports 
the recommendations of the Hampton 
Alexander Review on gender and the 
Parker Review on ethnic diversity. 
However, we acknowledge that currently 
our Board does not comply with the 
recommendations and recognises that 
there is always more we can do, and will 
continue to work to build a more inclusive 
workplace at all levels of the Company. 
It is part of the Committee’s remit when 
making new Board appointments to 
consider the importance of diversity on 
the Board, including gender and ethnicity. 
This is considered in conjunction with 
experience and qualifications in relation to 
the balance of the Board and its Committees.

Board succession
The Committee keeps under review 
the leadership needs of the organisation, 
both the Executive and Non-Executive 
Directors, with a view to ensuring the 
continued ability of the organisation to 
compete effectively in the marketplace. 
In addition, the Committee reviews 
the succession plans for the Company 
Leadership Team and the senior 
management structure, and employees 
identified by management as having the 
potential to develop in the longer term 
into future leaders of the business, 
taking into account future challenges 
and opportunities. 

Independence
During 2020, the Committee reviewed 
the balance of skills, experience and 
independence of the Board. For Non-
Executive Directors independence 
in thought and judgement is vital to 
facilitating constructive and challenging 
debate in the boardroom and is essential 
to the operational effectiveness of the 
Alfa Board and its Committees.

The Committee is satisfied that 
the external commitments of the 
Board’s Chairman and members do not 
conflict with their duties as Directors 
of the Company. After the year end, 
the Committee also considered the 
Directors proposed for re-election 
by shareholders at the AGM. Following  
discussion of the skills and contribution 
of each Director, and in conjunction 
with the Board performance evaluation, 
the Committee supports the proposed 
re-election of all Directors standing 
for re-election at the AGM in 2021.

Alfa Financial Software Holdings PLC Annual Report and Accounts 202081

Induction and ongoing 
professional development 
To ensure that each Director receives 
appropriate support on joining the 
Board, there is a comprehensive and 
tailored induction programme, including 
the provision of background material on 
the Company and briefings with relevant 
CLT members. The induction programme 
will continue to be reviewed and updated 
on a regular basis. 

For professional ongoing development, 
the Board receives presentations relevant 
to the Company’s business and updates 
on any changes to markets, or regulations, 
which may affect the Company’s operations. 
The Company Secretary supplies all Directors 
with information on relevant corporate 
governance and best practice. As part 
of their annual performance evaluation, 
Directors are given the opportunity to 
discuss training and development needs. 
The Committee is confident that Board 
members have the knowledge, ability 
and experience to perform the functions 
required of a director of a listed company.

External directorships
The Board believes, in principle, in the 
benefit of Executive Directors accepting 
non-executive directorships of other 
companies in order to widen their skills 
and knowledge for the benefit of the 
Company. All such appointments require 
the prior approval of the Board and the 
number of public company appointments 
is limited to one. There were no external 
appointments in relation to the Executive 
Directors during 2020.

Conflicts of interest
The Board operates a policy to identify 
and, where appropriate, manage any 
potential conflicts of interest that 
Directors may have. It is the role of the 
Committee to monitor and determine 
actions to address any potential, or actual, 
conflicts that may arise. The Committee 
reviews all potential conflicts of interest 
on an annual basis and when new Directors 
are formally appointed. No conflicts of 
interest were noted in the year and to the 
date of this Annual Report. 

Reappointment of Directors 
The reappointment of Directors is 
subject to their continuing commitment 
to Board activities and satisfactory 
performance. All Directors will stand 
for re-election annually in accordance 
with the provision of the 2018 Code. 
The Committee has confirmed to the 
Board that the contributions made by 
the Directors offering themselves for 
re-election at the 2021 AGM continue 
to benefit the Board and the members 
are invited to support their re-election. 

Non-Executive Directors are appointed 
initially for three years and Non-Executive 
Directors may, subject to Board approval, 
remain in office for a period of up to 
six years, or two terms in office, with 
discretion for the Board to extend the 
term for one further three-year term, 
to a maximum of nine years.

Annual evaluation
The performance of the Committee 
has been assessed by way of an 
internal process whereby the Chair 
and Company Secretary carried out 
a Committee evaluation through an 
electronic questionnaire. The results of 
this report were subsequently discussed 
and areas identified to develop the 
effectiveness of the Committee further.

Focus for 2021 
Board membership and succession 
will continue to be high on the agenda 
moving into 2021. The Committee will 
also monitor the effectiveness of recent 
appointments to the Board and take an 
active interest in the succession planning 
and future leader identification processes 
for those immediately below Board level, 
sitting on the CLT, as well as monitoring 
progress on diversity to ensure that 
any succession plans incorporate an 
appropriate balance of diversity, 
skills and experience. 

Chris Sullivan 
Chair, Nomination Committee
22 March 2021

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R E P O R T   O F   T H E   A U D I T   A N D   R I S K   C O M M I T T E E

“ The refreshed Audit and Risk Committee 
has overseen a significant strengthening 
of Alfa’s financial management and wider 
governance capabilities.”

Steve Breach
Chair of the Audit and Risk Committee

Dear shareholders,
I am pleased to present our Audit and Risk 
Committee Report for the year ended 
31 December 2020. The Report explains 
the work of the Committee during the 
year, as well as setting out expected key 
areas of focus for 2021. 

The Committee has an annual work plan 
linked to the Company’s financial reporting 
cycle, which ensures that it considers all 
matters delegated to it by the Board. 
In addition, as announced on 22 July 2020, 
following a competitive tender process, 
RSM Audit UK LLP (‘RSM’) was appointed 
to fill a casual vacancy to replace Deloitte 
LLP (‘Deloitte’) which resigned as auditor 
during the year. The Committee has 
recommended to the Board that a 
resolution be put to shareholders to 
confirm the appointment of the new 
auditor at the Annual General Meeting.

We have continued to review and 
challenge the assumptions and 
judgements made by management in 
the preparation of published financial 
information and to oversee the internal 
control environment, including oversight 
of the external and internal audit 
processes. Throughout the year, the 
Committee’s primary focus has been to 
maintain the integrity and transparency 
of the Company’s internal and external 
financial reporting. We have spent 
significant time assessing the application 
of IFRS 15 ‘Revenue from Contracts 
with Customers’, alongside careful 
consideration of the Company’s risk 
management framework, internal controls 
and management information systems. 

It has been pleasing to see that the 
Company has made significant progress 
during the year improving the timeliness 
and accuracy of reporting and forecasts. 
Importantly, these improvements have 
been delivered during a period of remote 
working which has existed since the date 
of the last report. 

Committee members’ skills and experience 
are set out on pages 66 to 67. The Board is 
satisfied that the Committee meets the 
requirement to have recent and relevant 
financial experience and that, as a whole, 
its members have experience of the asset 
finance and enterprise software sector 
and corporate governance.

This year the Board undertook an 
internally facilitated review of the 
effectiveness of the Board and Board 
Committees, including this Committee, 
in accordance with the requirements under 
the 2018 Code and you can read more 
about this on page 77. As a result of its 
work during the year, the Committee has 
concluded that it has acted in accordance 
with its Terms of Reference.

Steve Breach 
Chair of the Audit 
and Risk Committee 

Principal activities in 2020
• Reviewed the 2019 year-end financial 

statements and Annual Report. 

• Reviewed the progress on the 

financial management improvement 
programme and agreed that it should 
move into business as usual. 

• Reviewed proposals from potential 
audit firms and selected RSM to 
replace Deloitte as the Company’s 
external auditor.

• Worked with and monitored the 

plan to transition to RSM.

• Reviewed the half-year financial 
results and trading updates. 
• Approved the Company’s risk 
management framework, risk 
appetite and risk register. 

• Reviewed key findings from 2020 
internal audits and approval of the 
2021 internal audit plan. 

• Considered key accounting matters 
and new accounting standards.

Areas of focus for 2021
• Continue to monitor legislative and 
regulatory changes that may impact 
the work of the Committee. 
• Consider the impact of proposed 

audit industry changes. 

• Consider a wider range of topics 

for Committee training.

Attendance at Audit and 
Risk Committee meetings

Steve Breach (Chair)

Adrian Chamberlain1 

Charlotte de Metz1

Chris Sullivan

Meetings 
attended

5/5

4/4

4/4

5/5

1. 

 Adrian Chamberlain and Charlotte de Metz 
were appointed on 24 April 2020 as members 
of the Audit and Risk Committee.

 The Committee’s members are all 
Independent Non-Executive Directors.

Alfa Financial Software Holdings PLC Annual Report and Accounts 202083

Meetings
During the year, the Committee met 
five times and met privately with the 
external auditor twice. The Committee 
operates to a forward agenda linked 
to the financial calendar which ensures 
that the responsibilities and duties 
of the Committee are discharged 
in accordance with the Terms of 
Reference and the requirements of 
the UK Corporate Governance Code.

In addition to the Committee members, 
by invitation, the meetings of the 
Committee may be attended by the 
CFO. The Chairman of the Board, CEO 
and COO may also attend meetings. 
The Company’s external auditor and 
the internal audit services provider 
are also present at all Committee 
meetings, to ensure full communication 
of matters as they relate to their respective 
responsibilities. At the end of each 
Committee meeting, Committee members 
have the opportunity to meet with the 
external auditor (and, where appropriate, 
the internal auditor) for a private 
discussion regarding the audit process 
and relationship with management. 

The Chair of the Committee holds 
regular meetings with the external 
auditor, which has an opportunity to 
discuss matters with the Committee 
without management being present and 
also with the CFO (who has responsibility 
and custody of the internal audit function).

Meetings of the Committee are 
scheduled close to the end of the 
half and full year, as well as before the 
publication of the associated half-year 
and full-year financial reports, so as 
to ensure the Committee is informed 
fully, on a timely basis, on areas of 
significant risks and judgement. 
The Board has confirmed that it is 
satisfied that Committee members 
possess an appropriate level of 
independence and depth of financial 
and commercial expertise. For the 
year ended 31 December 2020, Steve 
Breach, the Chair of the Committee, 
was determined by the Board as having 
recent and relevant financial experience.

The Committee is satisfied that it 
receives sufficient information and 
has access to relevant and timely 
management personnel to allow the 
Committee members to engage in an 
informed debate during Committee 
meetings and to fulfil its responsibilities. 

Key responsibilities 
of the Committee 
The Board has delegated to the 
Committee responsibility for overseeing 
financial reporting, the review and 
assessment of the effectiveness of the 
internal control and risk management 
systems and maintaining an appropriate 
relationship with the external auditor. 
The Committee has adopted Terms of 
Reference, which are available to view at 
investors.alfasystems.com. The Terms 
of Reference provided the framework 
for the Committee’s work in the year 
and key responsibilities of the Committee 
are summarised as follows:

• Overseeing the relationship with the 

Company’s external auditor, monitoring 
its effectiveness and independence 
and making recommendations to the 
Board in respect of its remuneration, 
appointment and removal. The Committee 
also reviews the findings from the external 
auditor, including discussion of significant 
accounting and audit judgements, levels of 
errors identified and overall effectiveness 
of the audit process. 

• Reviewing the financial statements of 
the Company, including its annual and 
half-yearly reports and, if applicable, 
any other formal announcements 
relating to its financial performance. 
The Committee will also consider 
significant financial reporting issues, 
accounting policies and key areas of 
judgement or estimation. This review 
also includes consideration of the 
clarity and completeness of disclosures 
on the information presented in the 
financial statements.

•  Overseeing the accounting principles, 
policies and practices adopted by 
the Company.

• Monitoring and reviewing internal 

audit activities, reports and findings. 

• Reviewing the effectiveness of the 

Company’s system of internal financial 
controls and internal control systems. 
• Advising the Board on the Company’s 
risk strategy, risk policies and current 
and emerging risk exposures, including 
the oversight of the overall risk 
management framework and systems. 
• Assessing the adequacy and security 
of the Company’s arrangements for 
its employees and contractors to raise 
concerns, in confidence, about possible 
wrongdoing in financial reporting 
or other matters and to ensure 
proportionate and independent 
investigation of such matters. 
• Making recommendations to the 
Board as it deems appropriate 
on any area within its remit where 
action or improvement is required.

Strategic reportGovernanceFinancial statementsOther information84

R E P O R T   O F   T H E   A U D I T   A N D   R I S K   C O M M I T T E E  C O N T I N U E D

Significant financial 
reporting judgements 
As part of its monitoring of the 
integrity of the financial statements, 
the Committee reviews whether suitable 
accounting policies have been adopted 
and whether management has made 
appropriate estimates and judgements 
and seeks support from the external 
auditor to assess them. The Committee 

considered the following significant 
judgements and other areas of audit 
focus in respect of the financial statements 
for the year ended 31 December 2020. 
These areas have been identified as being 
significant by virtue of their materiality or 
being accounting items which are new for 
the current financial year or the level of 
judgement and/or estimation involved. 
In order to ensure the approaches taken 

were appropriate, the Committee 
considered reports from both 
management and the external auditor. 
The Committee challenged judgements 
and sought clarification where necessary. 
The Committee received a report from 
the external auditor on the work it had 
performed to arrive at its conclusions 
and discussed in detail all material 
findings contained within the report.

Assessment

Review of the Committee

Area of 
focus

Revenue 
recognition

Development 
costs

Alternative 
performance 
measures 
(‘APMs’) and 
presentations 
not specifically 
defined by 
IFRS

The Group’s operations include complex 
software implementation programmes and 
service activities.

The delivery of these contracts typically extends 
over more than one reporting period, and 
often the original project plans are amended 
as the implementation programme progresses. 
In addition, from time to time, the Company 
is entitled to one-off licence income uplifts or 
changes to maintenance income entitlements. 

In recognising revenue, management must 
apply a number of judgements to allocate the 
overall transaction price across the multiple 
performance obligations that have been 
identified within these projects.

The Group continues to invest in the 
development of the Alfa Systems product. 
The majority of development effort is 
undertaken in partnership with 
customers and therefore is specific to that 
implementation or customer’s process.

Judgement is required to assess whether 
any development is substantially new in either 
design or functionality, and whether it would 
be commercially viable in the open market. 
Therefore, management assesses the likelihood 
of capitalisation of such costs prior to initiation 
of the investment project and also performs 
bi-annual assessments of the development work 
that has been undertaken to determine if it meets 
the criteria set out in IAS 38 for capitalisation.

Alfa has used APMs which are not specifically 
defined by IFRS, being Adjusted EBIT and 
Adjusted EBIT margin, to show the impact on 
earnings before the capitalisation (and related 
amortisation) of development costs, in order to 
present clearly the underlying costs and results 
of the Group.

Additionally, Alfa has used Constant currency 
revenue growth to show the underlying growth 
of revenues excluding the effects of currency 
fluctuations, and Operating free cash flow 
conversion to show the conversion of 
Adjusted EBIT to cash.

Going concern 
and viability 
statement

The Directors must satisfy themselves 
regarding the Group’s long-term viability 
and confirm that they have a reasonable 
expectation that the Group will continue 
to operate and meet its liabilities as they 
fall due for the foreseeable future.

In advance of the half year and full year the Committee received reports from 
management that outlined the key judgements that were likely to be required to 
be included in the results. These reports were reviewed and the key points within 
them were discussed, with the external auditor commenting where relevant. 

As part of the process of approving the issuing of the half-year and full-year results 
these reports were updated and issued by management to the Committee with 
management’s final positions documented. These were considered carefully 
by the Committee in conjunction with input from the external auditor.

The Company entered into a five-year extension for an existing client in 
October 2020. This was a large contract with the key judgements being how 
much of the contract value should be split between licence and maintenance 
revenues, and how this should be recognised over the five years. There were 
initial discussions in the December 2020 meeting, and the Company produced 
a detailed paper outlining the approach taken and the judgements made for 
the March 2021 meeting, which were reviewed carefully by the Committee 
with input from the auditor, and the position adopted in the accounts agreed.

The Committee reviewed reports from management detailing the costs that 
had been identified as appropriate for capitalisation.

The Committee reviewed the use of these APMs and agreed with management 
that over time the usefulness of the Adjusted EBIT and Adjusted EBIT margin 
had declined and so the use of these measures should be discontinued.

The Committee also reviewed the calculation of the Operating free cash flow 
conversion and amended this to reflect the discontinuation of Adjusted EBIT 
as an APM. In addition, the Committee noted that total lease payments were 
previously included in Operating free cash flow; in order to make the cash flow 
measure consistent with the profit measure Alfa changed Operating free cash 
flow to only include the principal element of lease payments. 

The Committee reviewed management’s budget and forecasts, including 
an overview of the assumptions made in the preparation of the base case 
supporting the going concern and viability statement. This included the 
Group’s 2021 budget and also plans for 2022 and 2023.

The Committee discussed and challenged the budget and forecasts before 
agreeing with the reasonableness of the three-year period. The Committee 
assessed this in light of the principal risks and uncertainties, including the 
impact of Covid-19, as disclosed on pages 44 to 49 in the Strategic report.

The Committee discussed and challenged the downside scenarios modelled 
as part of the viability statement as disclosed on pages 50 to 51 in the Strategic 
report, the funding headroom available, the feasibility of mitigating actions 
and the speed of implementation of any cost-saving measures following future 
management decision-making. 

The Committee noted the 2018 Code requirement for the Directors to 
state whether they consider it appropriate to adopt the going concern basis 
of accounting for a period of at least 12 months from the date of approval 
of the 2020 financial statements. 

Conclusion/Action taken

The Committee agreed with the revenue 

judgements adopted by management in 

preparing the results.

The Committee noted that the amounts 

being capitalised remained relatively modest 

compared with the total expenditure on the 

product during the period. The Committee 

concurred with management’s approach on 

the amounts to be capitalised.

The Committee agreed with management 

that the continued use of Constant currency 

revenue growth and Operating free cash flow 

conversion % was appropriate. 

Following this evaluation and analysis, the 

Committee was satisfied with the judgements 

made and that the continued use of the going 

concern basis was appropriate, and the viability 

statement was prepared appropriately.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020Area of 

focus

Assessment

Review of the Committee

Revenue 

recognition

The Group’s operations include complex 

software implementation programmes and 

service activities.

The delivery of these contracts typically extends 

In advance of the half year and full year the Committee received reports from 

management that outlined the key judgements that were likely to be required to 

be included in the results. These reports were reviewed and the key points within 

them were discussed, with the external auditor commenting where relevant. 

over more than one reporting period, and 

As part of the process of approving the issuing of the half-year and full-year results 

often the original project plans are amended 

these reports were updated and issued by management to the Committee with 

as the implementation programme progresses. 

management’s final positions documented. These were considered carefully 

In addition, from time to time, the Company 

by the Committee in conjunction with input from the external auditor.

is entitled to one-off licence income uplifts or 

changes to maintenance income entitlements. 

The Company entered into a five-year extension for an existing client in 

October 2020. This was a large contract with the key judgements being how 

In recognising revenue, management must 

much of the contract value should be split between licence and maintenance 

apply a number of judgements to allocate the 

revenues, and how this should be recognised over the five years. There were 

overall transaction price across the multiple 

initial discussions in the December 2020 meeting, and the Company produced 

performance obligations that have been 

identified within these projects.

a detailed paper outlining the approach taken and the judgements made for 

the March 2021 meeting, which were reviewed carefully by the Committee 

with input from the auditor, and the position adopted in the accounts agreed.

Development 

The Group continues to invest in the 

The Committee reviewed reports from management detailing the costs that 

costs

development of the Alfa Systems product. 

had been identified as appropriate for capitalisation.

The majority of development effort is 

undertaken in partnership with 

customers and therefore is specific to that 

implementation or customer’s process.

Judgement is required to assess whether 

any development is substantially new in either 

design or functionality, and whether it would 

be commercially viable in the open market. 

Therefore, management assesses the likelihood 

of capitalisation of such costs prior to initiation 

of the investment project and also performs 

bi-annual assessments of the development work 

that has been undertaken to determine if it meets 

the criteria set out in IAS 38 for capitalisation.

Alternative 

performance 

measures 

(‘APMs’) and 

presentations 

not specifically 

defined by 

IFRS

Alfa has used APMs which are not specifically 

The Committee reviewed the use of these APMs and agreed with management 

defined by IFRS, being Adjusted EBIT and 

that over time the usefulness of the Adjusted EBIT and Adjusted EBIT margin 

Adjusted EBIT margin, to show the impact on 

had declined and so the use of these measures should be discontinued.

earnings before the capitalisation (and related 

amortisation) of development costs, in order to 

present clearly the underlying costs and results 

of the Group.

The Committee also reviewed the calculation of the Operating free cash flow 

conversion and amended this to reflect the discontinuation of Adjusted EBIT 

as an APM. In addition, the Committee noted that total lease payments were 

previously included in Operating free cash flow; in order to make the cash flow 

Additionally, Alfa has used Constant currency 

measure consistent with the profit measure Alfa changed Operating free cash 

revenue growth to show the underlying growth 

flow to only include the principal element of lease payments. 

of revenues excluding the effects of currency 

fluctuations, and Operating free cash flow 

conversion to show the conversion of 

Adjusted EBIT to cash.

Going concern 

The Directors must satisfy themselves 

and viability 

statement

regarding the Group’s long-term viability 

and confirm that they have a reasonable 

expectation that the Group will continue 

to operate and meet its liabilities as they 

fall due for the foreseeable future.

The Committee reviewed management’s budget and forecasts, including 

an overview of the assumptions made in the preparation of the base case 

supporting the going concern and viability statement. This included the 

Group’s 2021 budget and also plans for 2022 and 2023.

The Committee discussed and challenged the budget and forecasts before 

agreeing with the reasonableness of the three-year period. The Committee 

assessed this in light of the principal risks and uncertainties, including the 

impact of Covid-19, as disclosed on pages 44 to 49 in the Strategic report.

The Committee discussed and challenged the downside scenarios modelled 

as part of the viability statement as disclosed on pages 50 to 51 in the Strategic 

report, the funding headroom available, the feasibility of mitigating actions 

and the speed of implementation of any cost-saving measures following future 

management decision-making. 

The Committee noted the 2018 Code requirement for the Directors to 

state whether they consider it appropriate to adopt the going concern basis 

of accounting for a period of at least 12 months from the date of approval 

of the 2020 financial statements. 

85

Fair, balanced and 
understandable
The Committee has undertaken a careful 
review to ensure that the Annual Report 
is ‘fair, balanced and understandable’ 
and provides the necessary information 
for shareholders to assess the Company’s 
consolidated position, performance, 
business model and strategy, in line 
with the requirements of the 2018 Code. 
The Committee members were consulted 
at various stages during the drafting 
process and provided input at the planning 
stage, as well as having the opportunity 
to review the Annual Report as a whole 
and discuss, prior to the March 2021 
Committee meeting, any areas requiring 
additional clarity or better balance in the 
messaging. In forming its opinion and 
recommendation to the Board in respect 
of the above matters, the Committee 
assessed the following:

• A qualitative review of disclosures 

and a review of internal consistency 
throughout the Annual Report 
and Accounts; 

• A review by the Committee of all 

material matters, as reported elsewhere 
in this Annual Report and Accounts; 

• A risk-comparison review, which 
assesses the consistency of the 
presentation of risks, and significant 
judgements throughout the main areas 
of risk disclosure in this Annual Report 
and Accounts; 

• A review of the balance of good 

and bad news; and 

• Ensuring it correctly reflects: 
•    the Company’s position and 
performance as described on 
pages 120 to 153; 

•    the Company’s business model, 

as described on pages 18 to 19; and
•    the Company’s strategy, as described 

on pages 1 to 63.

On the basis of this work, together 
with the views expressed by the external 
auditor, the Committee recommended, 
and in turn the Board confirmed, that 
it could make the required statement 
that the Annual Report is ‘fair, balanced 
and understandable’. 

Risk management 
The Board has overall responsibility for 
determining the nature and extent of its 
principal and emerging risks and the extent 
of Alfa’s risk appetite, and for monitoring 
and reviewing the effectiveness of the 
Company’s systems of risk management 
and internal control. Further details of the 
risk management objectives and process 
are on pages 42 to 43. The principal risks 
and uncertainties facing the Company are 
addressed in the Strategic report in the 

table on pages 44 to 49. The Board 
has delegated to the Committee the 
responsibility for monitoring the effectiveness 
of the systems of risk management.

Internal control
The Board determines the objectives and 
broad policies of the Company and meets 
regularly, when a set schedule of matters 
which are required to be brought to it for 
decision is discussed. Overall management 
of the Company’s risk appetite, its 
tolerance to risk and discussion of key 
aspects of execution of the Company’s 
strategy remain the responsibility of 
the Board. The Board has delegated 
to the Audit and Risk Committee the 
responsibility for overseeing the system 
of internal controls to ensure these are 
appropriate to the business environments 
in which the Company operates.

Key elements of this system include 
the following:

• A clearly defined organisation structure 

for monitoring the conduct and 
operations of the business. 

• Clear delegation of authority throughout 
the Company, starting with the matters 
reserved for the Board. 

• A formal process for ensuring that key 
risks affecting operations across the 
Company are identified and assessed 
on a regular basis, together with the 
controls in place to mitigate those 
risks. Risk consideration is embedded 
in decision-making processes at all 
levels and the most significant risks 
are periodically reviewed by the 
Board. The risk process is reviewed 
by the Audit and Risk Committee. 
• The preparation and review of the 

annual budget. 

• The monthly reporting of actual 

results and their review against the 
budget, forecasts and the previous 
year, with explanations obtained for 
all significant variances. 

• The Finance Manual which outlines key 
control procedures and policies to apply 
throughout the Company. This includes 
clearly defined policies and escalating 
authorisation levels for all procurement 
activity including capital expenditure 
and investment.

In the 2019 Annual Report and Accounts 
the Committee highlighted that whilst 
the majority of Alfa’s controls operated 
as intended there were some areas of 
weakness. The areas highlighted were 
the timeliness of reporting and the 
implementation of IFRS 15, along with the 
inherent difficulty of accurate forecasting 
which is particularly dependent on the 
timing of new contract sign-offs and 
project milestones, changes to which 
may be beyond the control of Alfa. 

Conclusion/Action taken

The Committee agreed with the revenue 
judgements adopted by management in 
preparing the results.

The Committee noted that the amounts 
being capitalised remained relatively modest 
compared with the total expenditure on the 
product during the period. The Committee 
concurred with management’s approach on 
the amounts to be capitalised.

The Committee agreed with management 
that the continued use of Constant currency 
revenue growth and Operating free cash flow 
conversion % was appropriate. 

Following this evaluation and analysis, the 
Committee was satisfied with the judgements 
made and that the continued use of the going 
concern basis was appropriate, and the viability 
statement was prepared appropriately.

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R E P O R T   O F   T H E   A U D I T   A N D   R I S K   C O M M I T T E E  C O N T I N U E D

Throughout 2020 progress has been made 
on all the areas that were highlighted with 
the timeliness of reporting, including the 
impact of IFRS 15, significantly improving 
through the year and embedded into a 
new monthly management report, along 
with more detailed and robust forecasting 
and budget processes. There are some 
additional improvements being targeted 
for 2021, but these areas are not now 
considered ongoing areas of weakness, 
and no new areas of weakness were 
identified during 2020.

Internal audit
The Audit and Risk Committee 
supports the Board in fulfilling its 
responsibilities to review the activities, 
resources, organisational structure and 
operational effectiveness of the internal 
audit activities. Following discussion with 
the Committee Chair and the CFO, BDO 
LLP presents its internal audit plan for 
approval to the Committee before the 
start of each new financial year and will 
provide an update and further plans at 
the mid-year stage. 

The Committee monitored and reviewed 
the scope, extent and effectiveness 
of the internal audit plan in line with 
the Company’s key risks and strategy. 
Internal audit is a standing agenda item 
at each Committee meeting and BDO LLP 
presents an update on audit activities, 
the progress of the audit plans and the 
outcomes of all audits with action plans 
to address any issues. Activities of internal 
audit during 2020 included the following 
areas of focus:

• Risk management processes
• Contract management and 

commercial contracts

• Business continuity planning 
and IT disaster recovery

• Financial systems and controls
• Recruitment and retention; and
• Brexit preparations.

As part of the annual review referenced 
above, and considering management’s 
opinion, the Committee was satisfied 
that the internal audit function remains 
effective and fit for purpose.

External Audit
The Committee oversees the Company’s 
relationship with, and the performance of, the 
external auditor. This includes responsibility 
for monitoring its independence, objectivity 
and compliance with ethical and regulatory 
requirements. The Committee is the 
primary contact with the external auditor. 
The Committee also has responsibility for 
approving the nature of non-audit services 
which the external auditor may or may not 
be allowed to provide to the Company 
and the fees paid for these services 
(subject to de minimis levels).

External audit tender 
and appointment
As announced on 22 July 2020, following 
a comprehensive tender process, the 
Audit and Risk Committee recommended, 
and the Board agreed to recommend 
to shareholders, that RSM be appointed 
to succeed Deloitte as the Company’s 
auditor. A resolution to appoint RSM for 
the year ending 31 December 2021 is 
being proposed to shareholders at the 
Company’s AGM to be held on Monday 
10 May 2021. You can read more about 
this in the Notice of AGM, which will be 
available on the website in due course. 
The Company has complied with the 
provision of the Competition and Markets 
Authority’s order for year-end 2020 
in respect of audit tendering and the 
provision of non-audit services. 

When considering the future strategy of 
the Company, the Committee considered 
partnering to be a key component of 
future growth plans. To ensure that the 
Company can work with the widest range 
of partners possible, Deloitte, which is 
one of the leading service providers to 
the global asset and automotive finance 
market, was not considered as part of 
the tender process for the audit.

Independence and performance 
of the external auditor 
The Committee is responsible for 
reviewing the independence of the 
Company’s external auditor, RSM, 
agreeing the terms of engagement and 
the scope of its audit. RSM has a policy 
of partner rotation, which complies with 
regulatory standards, and RSM operates 
a peer review process for its engagements, 
to ensure that its independence is 
maintained. The Committee reviewed a 
report from the external auditor describing 
its arrangements to identify, report and 
manage any conflicts of interest.

Maintaining an independent relationship 
with the Company’s external auditor is a 
critical part of assessing the effectiveness 
of the audit process. The Board has 
approved a policy which is intended to 
maintain the independence and objectivity 
of the external auditor. The policy governs 
the provision of audit, audit-related 
services and non-audit services provided 
by the auditor. Committee approval is 
required for any service with an expected 
cost in excess of £10,000. During 2020, 
the external auditor confirmed to the 
Committee that it did not provide any 
non-audit or additional services other than 
for the half-year review that could lead 
to its objectivity and independence being 
compromised on behalf of the Company. 
Details of audit, audit-related fees and 
non-audit fees are included in note 9 
to the consolidated financial statements. 

The Committee notes that audit partner 
rotation every five years facilitates 
independence and objectivity within the 
external audit team. The current External 
Audit Engagement Partner is Graham 
Ricketts, who was appointed to lead 
the audit in July 2020. The Committee 
is satisfied with the performance and 
effectiveness of RSM as external auditor, 
taking into account the Committee’s own 
assessment and feedback. The Committee 
has concluded that RSM displays the 
necessary attributes of independence 
and objectivity.

Alfa Financial Software Holdings PLC Annual Report and Accounts 202087

Assessment of the audit process
The scope of the external audit is formally 
documented by the auditor. It discusses 
the draft plan with management before it  
is referred to the Committee, which reviews 
its suitability and holds further discussions 
with management and the auditor before 
final approval. The Committee has reviewed 
the quality of the audit plan and related 
reports for the 2020 audit and is satisfied 
with the quality of these documents.

Assessment of the effectiveness 
of the Committee 
The Committee’s effectiveness in respect 
of 2020 was evaluated as part of the 
internal review described on page 77. 
The key issues that were identified in 
the Committee evaluation were discussed 
by the Committee to ensure these were 
adequately addressed and the Chair 
provided an update where appropriate.

Focus for 2021
In 2021, as well as the regular cycle of 
matters that the Committee schedules 
for consideration each year, the 
Committee will continue to monitor 
legislation and regulatory changes, 
including those that affect the audit 
market that may impact the work of 
the Committee. 

Steve Breach 
Chair, Audit and Risk Committee
22 March 2021

The Committee discussed the quality 
of the half-year review and audit work 
since RSM’s appointment and considered 
the performance of the external auditor, 
taking into account feedback from various 
stakeholders across the business and 
the Committee’s own assessment. 
The evaluation focused on: robustness 
of the audit process; quality of delivery; 
reporting; and people and services. 
The Committee reviewed the independence 
of the external auditor and concluded 
that it complies with UK regulatory and 
professional requirements and that its 
objectivity is not compromised. 

The Committee does not intend to put 
the external audit out to tender in the 
coming financial year as the appointment 
of RSM occurred in 2020 and therefore 
the Company has complied with the 
Competitions and Markets Authority 
requirement in relation to audit tenders 
every 10 years. The Committee will 
continue to keep this under review 
as part of its review of effectiveness 
of the external auditor.

Going concern and  
viability statements 
The Committee reviewed the updated 
wording of the Company’s longer-term 
viability statement, set out on pages 50 
to 51. To do this, the Committee ensured 
that the financial model used was consistent 
with the approved three-year plan and 
that scenario and sensitivity testing 
aligned clearly with the principal risks of the 
Company. Committee members challenged 
the underlying assumptions used and 
reviewed the results of the detailed work 
performed. The Committee was satisfied 
that the analysis supporting the viability 
statement had been prepared on an 
appropriate basis. The Committee also 
reviewed the going concern statement, 
set out on page 41 and confirmed its 
satisfaction with the testing methodology.

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D I R E C T O R S ’   R E M U N E R AT I O N   R E P O R T   2 0 2 0

“ The Committee has had an active year, 
ensuring that remuneration decisions 
taken during the year appropriately 
reflected the impact on all stakeholders 
during the Covid-19 pandemic.”

Adrian Chamberlain
Chair of the Remuneration Committee

Dear shareholders,
I am pleased to present our Directors’ 
Remuneration Report for the year ended 
31 December 2020, including both a new 
Directors’ Remuneration Policy and the 
Annual Report on Remuneration for 
approval at the 2021 AGM. This is my 
first report since I took over as Chair 
of the Committee in April 2020 and 
I would like to thank Chris Sullivan for 
his work on the Committee as Chair, 
and to Steve Breach and Charlotte 
de Metz for their contribution to the 
Committee’s work during 2020.

Obviously, 2020 has been an unusual 
year due to the Covid-19 pandemic. The  
Committee has had to consider carefully 
the impact that this should have on setting 
short-term and long-term targets, as well 
as its decision-making on remuneration 
outcomes for the year. The 2020 bonus 
targets were set in advance of the 
pandemic and these remained unchanged. 
The 2020 LTIP targets were set after the 
pandemic had hit and a couple of months 
into lockdown at a point at which the share 
price had increased by more than 40% 
from its low point and back to the level 
of September 2019. This informed the 
Committee’s decision not to scale back 
award opportunities for 2020, nor adjust 
the basis of the TSR targets attaching to 

50% of the awards. Similarly the EPS 
targets were set by looking at growth 
rates based off the 2019 results which 
were unaffected by the pandemic. Having  
considered the incentives carefully we 
believed then and continue to believe 
now that the remuneration structure is 
fit for purpose even given the evolving 
circumstances. Like many Remuneration 
Committees we relied on internal and 
external guidance in light of the effects 
the pandemic had in every area of our 
lives. As is our duty to all Alfa stakeholders, 
we want to ensure that the overall 
remuneration structure remains fit for 
purpose in light of evolving circumstances, 
but also aligned with the interests of 
other key stakeholder groups, notably 
our employees. 

The Committee engaged with shareholders 
as part of our review of our proposed 
Directors’ Remuneration Policy as well as 
assessing its effectiveness with the input 
of our external remuneration advisor. 
The Committee also spent time ensuring 
that our approach to remuneration 
continues to remain in line with market 
changes and corporate governance 
developments. The Committee continued 
to carry out its usual role in ensuring 
remuneration outcomes and decisions are 
appropriate in the wider business context.

Company performance in 2020 
The Company saw a strong financial 
and operational performance in 2020. 
In spite of the economic uncertainties 
brought about by the pandemic, revenues 
were up 22% on prior year at £78.9m 
(2019: £64.5m) and operating profit 
increased by £10.2m to £23.9m 
(2019: £13.7m). For a comprehensive 
overview, I would direct readers to the 
Strategic report on pages 1 to 63. 

During the pandemic, the Company 
did not furlough any employees or 
access any Government support. 
We also redirected time and resources 
to develop a programme of wellbeing 
resources, activities and events to support 
our employees through a difficult period. 

In September 2020, we were delighted 
to announce the declaration of a special 
dividend, our first as a listed Company. 
This returned £44.2m to shareholders 
and was positively received.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020Performance outturns for 2020
Reflecting the strong financial and 
operational performance, and taking 
into account the broader stakeholder 
experience in 2020. The Committee 
approved the 2020 bonus outcomes 
for the Executive Directors. Operating  
profit and revenue performance both 
significantly exceeded the performance 
ranges set, warranting 100% payout under 
each element respectively. The Committee 
similarly reviewed the outcome in respect 
of the free cash flow element, and 
considered that, although the Company 
had maintained a good operating free 
cash flow of 114%, the stretching threshold 
was not achieved and no payment would 
be made in respect of this element. 

The Committee also assessed the 
performance of each of the Executive 
Directors against their personal objectives, 
and concluded that payouts of between 
target and maximum were warranted for 
each of the CFO and COO. 

This led to an overall outcome of 82% 
of maximum (pro-rated for time served) 
for the CFO and 80% of maximum for 
the COO. More information on how the 
annual bonus for 2020 was determined 
is provided on page 101. 

The Executive Chairman and the CEO 
have separately advised the Committee 
that, due to their significant shareholding 
in the Company, they wish to waive 
their eligibility for a bonus in respect of 
the performance year 2020 and for any 
Long-Term Incentive Plan (LTIP) award for 
the performance period beginning January 
2021. Shareholders will be aware that the 
Executive Chairman and CEO also waived 
any entitlement for the performance years 
2017, 2018 and 2019. The Committee 
places on record its thanks to the Executive 
Chairman and the CEO for waiving their 
bonus and LTIP entitlements, which helps 
the Committee broaden share ownership 
to selected Company employees.

More broadly, the Committee is satisfied 
with Alfa’s response to the Covid-19 
pandemic and the impact this had on the 
experience of all key Alfa stakeholders 
during the year – including shareholders, 
employees and customers. The Committee 
has therefore not exercised any discretion in 
relation to the outcome of the variable pay 
schemes, or to overall remuneration levels. 

The first LTIP awards for Executive 
Directors and members of the Company 
Leadership Team were awarded in June 
2020 and the performance against the 
targets for both relative total shareholder 
return (‘TSR’) and earnings per share 
(‘EPS’) growth over the three years to 
December 2022 will be reviewed regularly.

2021 Policy and implementation
As required by the reporting regulations 
with which Alfa must adhere, the 
Remuneration Policy is being submitted 
to a binding vote at the 2021 AGM, this 
being the third anniversary of its adoption. 
In the year, the Committee debated 
the existing remuneration arrangements 
but on balance we decided that the 
current approach remained well suited to 
our strategic intentions. The Policy being 
put to shareholders at the 2021 AGM 
therefore remains largely unchanged. 

The Committee has also worked to 
incorporate updates to the UK Corporate 
Governance Code into our new Policy. 
This has involved the development of a 
new post-cessation shareholding policy, 
and reinforcement of existing processes 
to ensure the Committee reflects on wider 
workforce conditions when setting pay. 
From 2021, Executive Directors will 
have to retain their full 200% of salary 
shareholding requirement for one year 
after leaving the Group, and 100% 
of salary (50% of the requirement) for 
a second year. This is to ensure Executive 
Directors are aligned with the shareholder 
experience beyond directorship, encouraging 
risk-conscious stewardship. 

Finally, the Committee reviewed the 
claw back policy to ensure it allows 
value to be recouped form not only 
the Executive Directors but also all 
participants of our LTIPs in a sufficiently 
wide range of circumstances. We concluded 
that the malus and clawback triggers 
currently in place provide us with sufficient 
flexibility to recover payments should 
such circumstances arise, though we will 
keep this under review as practice evolves. 

Further details on our new Remuneration 
Policy are described on pages 92 to 98. 

89

Principal activities in 2020
• Approved the remuneration 
for Duncan Magrath, prior to 
his appointment to the Board;
• Engaged with stakeholders on the 

2021 Directors’ Remuneration Policy;

• Approved a revised remuneration 
structure for senior management 
below Board level;

• Set the annual bonus targets for 

the Executive Directors for the financial 
year 2020 and measured performance 
against them (following the year end);
• Approved LTIP awards to employees 

under the LTIP, and the targets 
attached to these;

• Incorporated the revised UK 
Corporate Governance Code 
into the Committee’s policies 
and procedures; and

• Reviewed and recommended 
for approval the revised Terms 
of Reference of the Committee.

Areas of focus for 2021
• Approval of bonus performance 
measures and targets for 2021;

• Approval of performance 

conditions and awards under 
the Company’s LTIP for 2021; 

• Review of any issues raised 
by shareholders in relation 
to remuneration and the 
Remuneration Policy; and
• Assessment of the ongoing 

appropriateness of the remuneration 
arrangements in light of remuneration 
trends and market best practice.

Attendance at Remuneration 
Committee meetings

Adrian Chamberlain (Chair)1

Chris Sullivan2

Steve Breach

Charlotte de Metz

Meetings 
attended

2/2

3/3

3/3

2/2

1. 

2. 

 Adrian was appointed as Chair of the 
Remuneration Committee on 24 April 2020.

 Chris resigned as Chair of the Remuneration 
Committee on 24 April 2020.

The Committee’s members are all 
Independent Non-Executive Directors.

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D I R E C T O R S ’   R E M U N E R AT I O N   R E P O R T   2 0 2 0  C O N T I N U E D

For the upcoming year, salaries will 
remain unchanged for the Chairman, 
CEO, CFO and COO, though they will 
be reviewed annually to assess their 
continued suitability. 

The opportunities available under the 
annual bonus will remain at 100% of salary 
for the CEO and COO and 125% for the 
CFO. As the business moves towards 
targeting more subscription revenues, the 
Committee have taken the opportunity 
to review the performance measures 
for the 2021 annual bonus. We are of the 
view that our existing measures of revenue, 
operating profit and personal objectives 
continue to be appropriate for 2021. 
We have reviewed the cash measure and 
consider this should be a modifier rather 
than an absolute incentive in its own right, 
as the Committee believes this will better 
match the strategy of the business. It will 
incentivise management to continue to 
maintain a strong cash focus, but without 
dis-incentivising them for pursuing more 
recurring revenues. Further information 
is provided on pages 106 and 107.

We understand from our engagement 
with shareholders that quantifiable non- 
financial objectives are of real importance 
and, as such, the Committee will continue 
to strive to meet these expectations. As in 
previous years, precise financial and non- 
financial targets are commercially sensitive 
and will be disclosed at the end of the 
performance year, per our current practice.

The opportunities available under the LTIP 
have been set at 150% for the CFO and 
100% of salary for the COO. Over the 
year the Committee gave careful thought 
to the measures in the LTIP. We believe 
that, for now, EPS and TSR continue to 
provide the most appropriate means of 
testing long-term performance and 
therefore no changes have been made 
for the 2021 awards, though we will 
continue to review the suitability of the 
measures prior to making new awards, 
as we do currently. 

UK Corporate Governance Code 
To ensure the Committee continues to 
be mindful of wider workforce conditions, 
we have worked to improve the flow of 
feedback and workforce information 
which is provided to the Committee 
and the Board on a regular basis. 

Committee evaluation 
The Committee’s performance was 
evaluated internally by the Company 
Secretary. Further information on the 
process is summarised on page 77. 
The evaluation concluded that the 
Committee was operating effectively. 
All Committee members were found to 
robustly challenge data, proposals, and 
remuneration and variable incentives. 
It was agreed that, given the evolving 
regulatory framework, there would be 
additional focus on training for the 
Committee in 2021.

2020 AGM 
We were naturally disappointed that 
we were unable to allow shareholders to 
attend our 2020 AGM on 11 June 2020. 
Our primary concern during this time was 
the health and safety of our employees 
and all stakeholders under the guidance 
of the UK government. 

We had hoped to welcome shareholders 
in person to the 2021 AGM. Due to 
continuing restrictions on public gatherings 
and travel, we look forward to welcoming 
shareholders virtually through an online 
meeting platform. 

I hope you will support both the binding 
vote on the Directors’ Remuneration Policy, 
where we have taken into consideration 
your feedback, and the advisory vote on 
the Directors’ Remuneration Report at 
our upcoming AGM, and that you find 
this report accessible and informative 
in aiding that decision.

Adrian Chamberlain
Chair of the Remuneration 
Committee

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020E X E C U T I V E   R E M U N E R AT I O N   P O L I C Y   O V E R V I E W 

Directors’ Remuneration Policy and implementation for 2021

Y1

Y2

Y3

Y4

Y5

Policy change

91

Salary &  
benefits

CEO £337,175

CFO £284,947 

COO £229,863 

CEO Waived

Pension

CFO 6%

COO 6%

CEO 100%

Annual bonus 
(Policy max 150%)

CFO 125%

50% deferred for 
three years

COO 100%

CEO

2021 grant 100%

LTIP 
(Policy max 150%)

CFO

2021 grant 150%

COO

2021 grant 100%

CEO

Safeguards

CFO

COO

CEO

CFO

COO

Shareholding 
requirements
200% of salary

Post 
employment Y1

Post 
employment Y2

Post-
employment 
shareholding

CEO 200%

100%

CFO 200%

100%

COO 200%

100%

Maximum 
contribution reduced 
from 10% to align 
with workforce rate

Increase deferred 
element from 25% 
to 50% in line with 
DBSP operation

2-year holding 
period

Unchanged

Unchanged

Unchanged

Under the new 
Policy, a two-year 
post-employment 
shareholding 
requirement  
will apply

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A L FA   F I N A N C I A L   S O F T WA R E   H O L D I N G S   P L C   
2 0 2 1   D I R E C T O R S ’   R E M U N E R AT I O N   P O L I C Y

Shareholders approved the 
Remuneration Policy at the AGM in 
2018. As such, the Company is required 
to seek approval for the new Policy at the 
AGM to be held on 10 May 2021, from 
which date the updated Policy (subject 
to being approved) will apply for a period 
of up to three years. The Committee 

reviewed the remuneration framework 
during the year to ensure that it remains 
fit for purpose and is designed to 
support and drive the business strategy.

The Policy is designed to attract, retain 
and motivate our leadership within a 
framework designed to promote the 

long-term success of Alfa and align with 
our shareholders‘ interests. The Policy 
remains largely unchanged from the 
Remuneration Policy approved by 
shareholders in 2018. 

Fixed elements of remuneration for Executive Directors

Element of 
remuneration

Purpose and 
link to strategy Operation

Salary

To attract, retain and 
motivate Executive 
Directors of the 
calibre required to 
deliver the Company’s 
strategy and drive 
business performance. 

Base salaries will be reviewed at least 
annually, and assessed, taking into 
account the scope and requirements of 
the role, experience of the incumbent 
and the total remuneration package. 
Any increases will typically be effective 
from 1 January.

Account will also be taken of the 
performance of the business, the 
salary increases awarded to the wider 
employee population, and remuneration 
arrangements in other listed companies 
of comparable scale and sector. 

Maximum 
opportunity

There is no overall maximum 
for, or increase to, salary levels. 
In awarding any increase, the 
Committee will be mindful of 
the general increase for the 
broader employee population. 

In appropriate circumstances 
the Committee may award 
increases outside this range. 

Performance

Personal performance 
will be taken into 
consideration when 
determining any salary 
increases.

These may include:
• A change in role and/or 

responsibilities;
• Performance and/or 

development in the role 
of the Executive Director;

• A significant change in 
the Company’s size, 
composition and/or 
complexity. 

In addition, where an Executive 
Director has been appointed to 
the Board at a starting salary 
which is lower than typical 
market rate, larger increases 
may be awarded as their 
experience develops, if the 
Committee considers such 
increases to be appropriate.

Given that the cost of 
benefits depends on 
the Executive Director’s 
individual circumstances, 
there is no prescribed 
maximum monetary value. 

The cost of the benefits 
provision will be reviewed 
by the Committee on a 
periodic basis to ensure 
it remains appropriate. 
Other payments such as 
legal fees or outplacement 
costs may be paid if it is 
considered appropriate. 

There are no 
performance 
conditions.

There are no 
performance 
conditions.

The maximum Company 
contribution for Executive 
Directors will not exceed the 
contribution (as a percentage 
of salary) available to the 
broader employee population. 
The current contribution level 
for Executive Directors is 6% 
of salary, which is aligned to the 
contribution for the broader 
employee population.

Benefits

To provide market-
competitive benefits 
which drive Executive 
Directors to deliver the 
Company’s strategy.

Pension

To encourage and 
assist with responsible, 
secure retirement 
provisions, thereby 
facilitating the 
recruitment of 
high-calibre Executive 
Directors to deliver the 
Company’s strategy. 

The Committee’s policy is to provide 
Executive Directors with competitive 
levels of benefits, taking into 
consideration the benefits provided 
to Alfa’s employees and those offered 
by its peers. Benefits are in line with 
those for the broader workforce and 
currently include (but are not limited 
to) a car or cash allowance; private 
medical insurance (individual and 
family, if applicable); and death in 
service life assurance. The Company 
may award additional benefits where 
the Committee considers it appropriate 
(e.g. travel, accommodation and 
subsistence allowances). These may 
include national and international 
relocation benefits such as (but not 
limited to) accommodation, family 
relocation support and travel in line 
with our policy for other employees 
in similar situations.

May be provided by way of contribution 
into a Company pension scheme or 
receive a cash supplement in lieu of 
pension contributions into this scheme 
(or such other arrangement the 
Committee determines has the 
same economic effect).

Alfa Financial Software Holdings PLC Annual Report and Accounts 202093

Performance

Performance 
measures will 
comprise a 
combination of 
financial and 
non-financial 
objectives and the 
measures may vary 
from year to year. 
At least half of the 
annual bonus will be 
based on financial 
measures. The 
non-financial 
performance 
measures may include 
a combination of 
strategic and/or 
personal objectives.

Further details on, 
and the rationale for, 
the measures used 
in the annual bonus 
will be disclosed in 
the relevant Annual 
Report (and the 
targets set will 
normally be disclosed 
retrospectively, 
subject to these 
being  considered 
not to be 
commercially 
sensitive).

Performance 
measures will be 
determined by the 
Committee at the 
time of making each 
award to ensure 
alignment with the 
long-term success 
of the business. 
The performance 
conditions may 
include, but are not 
limited to, market 
measures, financial 
measures, and 
strategic long-term 
objectives. 

For performance 
between threshold 
and maximum, 
awards vest on a 
straight-line basis.

Maximum 
opportunity

The maximum bonus 
opportunity may be 
up to 150% of salary 
for the Executive 
Directors for each 
financial year. 

Annual awards 
made each year to 
Executive Directors 
will be set out in 
the Annual Report 
on Remuneration 
in respect of the 
relevant year. 

Variable Elements of remuneration for Executive Directors

Element of 
remuneration

Purpose and 
link to strategy Operation

Annual bonus and 
Deferred Bonus 
Share Plan (DBSP)

Incentivises 
and rewards the 
achievement of 
annual financial 
and non-financial 
objectives integral 
to the Company’s 
strategy.

The part-deferral 
of earned bonus 
into shares provides 
alignment with 
shareholders’ 
long-term interests.

The Committee will set the performance 
measures and their weighting, and targets 
annually to reflect the key financial, strategic 
and personal priorities for the business in the 
relevant year. 

Annual bonus outcomes will be determined by 
the Committee, and the Committee may use its 
discretion at the end of the performance period 
to adjust the final bonus outcome if it considers 
that the outcome does not reflect the underlying 
performance of the business during the year, or 
if it considers the payment is not appropriate in 
the context of unforeseen, unexpected or 
exceptional circumstances. 

Where exercised, the rationale for this discretion 
will be fully disclosed to shareholders in the 
relevant Annual Report.

Not less than 50% of any bonus will normally be 
deferred into an award of shares under the DBSP. 
Deferred shares will be subject to a three-year 
holding period from the date of the award, but 
no further performance conditions will apply. 
Directors may sell sufficient shares to satisfy 
the respective tax liability but must retain the 
net number of shares until the end of this 
three-year period.

Malus and clawback provisions will apply 
(see explanatory notes). 

Long Term Incentive 
Plan (LTIP)

Incentivises 
and rewards the 
achievement of the 
Company’s long-term 
strategic objectives for 
the business, through 
the use of share-based 
awards. To encourage 
long-term shareholding 
to retain Executive 
Directors and provide 
greater alignment with 
shareholders’ interests. 

Awards granted under the LTIP vest subject 
to the achievement of applicable performance 
conditions measured over at least a three-year 
period. LTIPs may be made as conditional share 
awards or in other forms (e.g. nil cost options) 
if it is considered appropriate. 

The Committee may use its discretion at 
the end of the performance period to adjust 
the final vesting outcomes if it considers that 
the outcome does not reflect the underlying 
performance of the business or participants 
during the performance period, or if it considers 
the payment is not appropriate in the context 
of unforeseen, unexpected or exceptional 
circumstances. Where exercised, the rationale 
for this discretion will be fully disclosed to 
shareholders in the relevant Annual Report.

The maximum value 
of shares (at grant) 
which can be made 
under an award to an 
individual in respect 
of a financial year is 
150% of salary. 
Any awards made in 
the same year under 
the Company Share 
Option Plan will be 
taken into account 
when applying these 
limits. In exceptional 
circumstances awards 
totalling 200% of 
salary may be made 
in a year.

Awards that vest are subject to a further 
two-year holding period after the vesting 
date. Directors may sell sufficient shares to 
satisfy the respective tax liability but must 
retain the net number of shares until the 
end of this two-year period.

The Committee retains the discretion to 
allow dividends to accrue over the vesting 
period in respect of the awards that vest. 
(see explanatory notes). 

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A L FA   F I N A N C I A L   S O F T WA R E   H O L D I N G S   P L C   
2 0 2 1   D I R E C T O R S ’   R E M U N E R AT I O N   P O L I C Y  C O N T I N U E D

Element of 
remuneration

Purpose and 
link to strategy Operation

Company Share 
Option Plan (CSOP)

Incentivises and 
rewards the 
achievement of 
long-term targets 
aligned to encourage 
long-term shareholding 
to retain Directors, 
and provide greater 
alignment with 
shareholders’ interests. 
The CSOP also 
provides flexibility 
in the retention 
and recruitment of 
Executive Directors.

Awards granted under the CSOP become 
exercisable subject to such timings and 
performance conditions as may be set by 
the Committee.

Options are granted at market value or the 
nominal share price if higher. 

The Committee may use its discretion at the 
end of the performance period to adjust the 
final vesting outcomes if it considers that the 
outcome does not reflect the underlying 
performance of the business or participants 
during the relevant period, or if it considers 
the payment is not appropriate in the context 
of unforeseen, unexpected or exceptional 
circumstances. Where exercised, the rationale 
for this discretion will be fully disclosed to 
shareholders in the subsequent Annual Report.

All-employee share 
plans

All-employee plans are 
designed to encourage 
share ownership within 
the wider workforce.

Executive Directors are eligible to participate in 
any all-employee share plan in place, on identical 
terms to other participants. In the case of UK tax 
qualifying plans, these will be operated in line with 
HMRC guidance. 

Shareholding 
Requirement

To drive long-term, 
sustainable decision-
making for the benefit 
of the Company and 
our shareholders.

The Executive Directors are required to build 
up a shareholding equivalent to align with the 
long-term interests of shareholders. Until the 
requirement is met, 50% of any share awards 
vesting (after any sales to cover tax liabilities) 
should be retained.

Non-Executive Director Remuneration

Element of 
remuneration

Purpose and 
link to strategy Operation

Fees paid to the 
Non-Executive 
Directors

Fees are set at a level 
to reflect the amount 
of time and level of 
involvement required 
in order to carry out 
their duties as 
members of the Board 
and its committees, 
and to attract and 
retain Non-Executive 
Directors of the highest 
calibre with relevant 
commercial and other 
experience.

Fees for Non-Executive Directors will be 
determined by the Chairman and the 
Executive Directors.

Additional fees are payable for acting as 
Senior Independent Director, Committee chairs, 
or for undertaking other duties. Fee levels will 
be reviewed (though not necessarily increased) 
annually and set with reference to the time 
commitment and responsibility of the position 
as well as taking into consideration market data 
for roles in other companies of a similar size 
and complexity. 

Maximum 
opportunity

Maximum value of 
£30,000 at the time of 
grant, including any 
existing awards under 
the CSOP. Overall  
maximum of 200% of 
salary in any one year 
including any awards 
under the LTIP rules.

Performance

Awards vest subject 
to predetermined 
performance 
conditions assessed 
over a minimum 
period of three years.

Participation in 
any approved 
all-employee share 
plans will be subject 
to the same limits as 
for other eligible 
employees and, in 
the case of any UK 
tax qualifying plan, 
will be subject to 
the maximum limits 
permitted by the 
relevant tax legislation.

Executive Directors 
are required to hold 
shares equivalent 
to 200% in value 
of their salary. 
Directors are required 
to continue to hold 
their shareholding 
requirement, or, 
if their level of 
shareholding is below 
the requirement, their 
actual holdings, for 
a period of two years 
after leaving the 
Company.

Maximum 
opportunity

Details of the current 
fee of levels for the 
Non-Executive 
Directors are set out 
in the Annual Report 
on Remuneration. 

There is no prescribed 
maximum annual 
increase. Total fees 
will not exceed the 
maximum amount 
provided in the 
Company’s Articles 
of Association.

The Committee 
may apply conditions 
to participation in 
all-employee share 
schemes, which 
will apply to all 
employees.

There are no 
performance 
conditions.

Other items

Benefits appropriate 
to the role may be 
provided. The 
Non-Executive 
Directors will have 
the benefit of a 
qualifying third 
party indemnity 
from the Company 
and appropriate 
Directors’ and 
Officers’ liability 
insurance. Travel and 
reasonable expenses 
incurred (including 
any tax gross-up) 
in the course of 
performing their 
duties may be paid 
by the Company 
or reimbursed.

Alfa Financial Software Holdings PLC Annual Report and Accounts 202095

Malus will apply to awards under the DBSP 
and LTIP. Clawback will apply to all vested 
awards under the DBSP and LTIP and the 
part of the annual bonus which is paid in 
cash. These provisions may be invoked at 
the Committee’s discretion at any time 
within three years of the payment of cash 
bonuses and six years of the grant of DBSP 
and LTIP awards.

The Committee has the discretion to 
invoke these provisions in the following 
circumstances: 

• Where there is a material misstatement 

of any Company financial results; 

• Where an error in assessing performance 

conditions is discovered; 

• Misconduct on the part of the individual; 

and 

• Where a material failure of risk 

management by the Company is 
identified, or in the event of serious 
reputational damage to the Company. 

Shareholding requirement 
The Executive Directors are required to 
build up a shareholding equal to at least 
200% of salary, to align with the long-term 
interests of shareholders. Until the 
requirement is met, 50% of any share 
awards vesting (after any sales to cover 
tax liabilities) should be retained. In order 
to generate alignment with shareholders 
beyond departure and to drive risk-
conscious stewardship, a post-cessation 
shareholding requirement will be placed 
on Executive Directors. The post-cessation 
requirement relates to those awards 
awarded through incentive schemes by the 
Company. Executive Directors will typically 
be required to maintain a shareholding 
equal to the lower of their in-post guideline 
and their actual holding, for one year, and 
50% of that level for the second year.

N O T E S   T O   T H E   P O L I C Y   TA B L E

Prior arrangements 
The Committee reserves the right to 
make any remuneration payments and/or 
payments for loss of office (including 
exercising any discretions available to 
it in connection with such payments) 
notwithstanding that they are not in 
line with the Policy set out above where 
the terms of the payment were agreed: 

(i)   Before the Policy set out above came 
into effect (provided, in the case of 
any payment agreed on or after 
24 April 2018, it is in line with the Policy 
approved by shareholders on that date); 
or 

(ii)  At a time when the relevant individual 
(or other person to whom this Policy 
applies) was not a Director of the 
Company and, in the opinion of the 
Committee, the payment was not in 
consideration for the individual 
becoming a Director of the Company. 
For these purposes ‘payments’ includes 
the Committee satisfying awards of 
variable remuneration and, in relation 
to an award over shares, the terms 
of the payment are ‘agreed’ at the 
time the award is granted.

Selection of performance 
conditions 
For the annual bonus, the Committee 
believes that a mix of financial and 
non-financial targets is most appropriate 
for the Company. Strategic and personal 
objectives may be included where 
appropriate to ensure delivery of key 
business milestones. The Committee 
will determine the measures and 
weightings each year, based on the 
key financial and strategic priorities 
for the Company. 

Performance under the LTIP will typically 
be based on a combination of market and 
non-market measures. This is so that the 
Committee can assess the Company’s 
performance with reference to a mix of 
underlying financial and stock market 
performance and encourages a focus 
on long-term financial growth as well as 
returns to shareholders. The Committee 
will keep the measures and weightings 
under review prior to the start of each 
cycle to ensure that these remain 
effective in driving the Executive 
Directors to deliver long-term success.

Explanatory notes 
Awards under any of the Company’s share 
plans referred to in this report may: 

a)   Be granted as conditional share awards 
or nil cost options or in such other form 
that the Committee determines has 
the same economic effect; 

b)   Have any performance conditions 
applicable to them amended or 
substituted by the Committee if 
an event occurs which causes the 
Committee to determine an amended 
or substituted performance condition 
would be more appropriate and not 
materially less difficult to satisfy; 

c)   Incorporate the right to receive an 

amount (in cash or additional shares) 
equal to the value of dividends which 
would have been paid on the shares 
under an award that vests up to the 
time of vesting (or where the award is 
subject to a holding period, release). 
This amount may be calculated 
assuming that the dividends have 
been reinvested in the Company’s 
shares on a cumulative basis; 

d)   Be settled in cash at the Committee’s 
discretion – although the Committee 
has no intention to cash settle any 
Executive Directors’ awards and would 
do so only in exceptional circumstances 
(such as where there was a regulatory 
restriction on the delivery of shares) 
or to settle tax liabilities arising in 
connection with the acquisition of 
shares; and 

e)   Be adjusted in the event of any variation 
of the Company’s share capital or any 
demerger, delisting, special dividend 
or other event that may affect the 
Company’s share price.

Discretion, malus and clawback 
Variable pay awards may be made subject 
to adjustment events. At the discretion 
of the Committee, an award may be 
adjusted before delivery (malus) or 
reclaimed after delivery (clawback) 
if an adjustment event occurs.

Our long-term incentive plans provide 
the Committee with discretion in 
respect of vesting outcomes that affect 
the actual level of reward payable to 
individuals. Such discretion would only 
be used in exceptional circumstances and, 
if exercised, the rationale for this discretion 
will be fully disclosed to shareholders in 
the relevant Annual Report.

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N O T E S   T O   T H E   P O L I C Y   TA B L E  C O N T I N U E D

Illustrations of potential remuneration outcomes
The following charts illustrate the remuneration that could be received by each of 
the Executive Directors for varying levels of performance in respect of the first year 
in which the Policy is effective. The charts are based on the following assumptions:

Pay scenario Purpose and link to strategy

Fixed

Target

Fixed pay only, consisting of the salaries for 2021, benefits received in 2020 
and the current pension policy (6% of salary for the CFO and COO) applied 
to 2021 salary

Fixed pay, plus the potential value of the annual bonus at target (50% of the 
maximum) and the long-term incentive at threshold (25% of the maximum)

Maximum

Fixed pay, plus the maximum potential value of the annual bonus and 
the long-term incentive

Andrew Denton, CEO

Minimum

100%

£337,175

On-target

51%

37%

12%

£659,087

Maximum

26%

37%

37%

£1,302,911

Duncan Magrath, CFO

Minimum

100%

£301,500

On-target

52%

36%

12%

£576,500

Maximum

26%

37%

37%

£1,126,500

Matthew White, COO

Minimum

100%

£243,200

On-target

52%

36%

12%

£463,200

Maximum

26%

37%

37%

£903,200

 Fixed 

 Bonus 

 LTIP

Approach to recruitment 
remuneration
The Committee will seek to align a 
new Executive Director’s remuneration 
package with the Policy as set out in 
the Policy Table. 

When determining a remuneration package 
for a new appointment, the Committee will 
take into consideration the size and scope 
of the role, the skills and expertise of the 
candidate, the external market rate for a 
candidate of that experience, as well as 
the importance of securing the preferred 
candidate. Benefits will be limited to those 
outlined in the Policy, with relocation 
assistance provided where appropriate. 
Awards under the LTIP and/or CSOP 
that may be awarded to a new Executive 
Director will not exceed 200% of salary 
and the bonus opportunity will not 
exceed 150% of salary. 

Special consideration may be given in 
the event that incentives accrued at a 
previous employer are due to be forfeited 
on the candidate’s leaving that company, 
in which case the Committee retains the 
discretion to grant awards with vesting on 
a comparable basis to the likely vesting of 
the previous employer’s award; any such 
award is excluded from the maximum value 
of incentives referred to above. For internal 
candidates, long-term incentive awards 
granted in respect of the prior role would 
be allowed to vest according to their 
original terms. 

For the appointment of a new Chairman 
or Non-Executive Director, the fee would 
be set in accordance with the approved 
Policy in force at that time. The length 
of service and notice periods would be 
set at the discretion of the Board, taking 
into account market practice, corporate 
governance considerations and the skills 
and experience of the particular candidate 
at that time.

Service contracts and 
appointment letters
The service contracts of the Chairman 
and the Executive Directors do not have 
a specific duration but can be terminated 
by not less than six months’ notice in the 
case of the Chairman and the COO and 
by not less than 12 months’ notice for 
the CEO and CFO by either party. 

Under the service contracts the Executive 
Directors are entitled to a salary (reviewed 
annually), pension contribution and 
benefits, in addition to reimbursement 
of reasonable expenses incurred by 
them in the performance of their duties. 

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020 
97

The service contracts for Executive 
Directors make no provision for 
termination payments, other than 
for payment in lieu of salary.

The Non-Executive Directors’ appointments 
are for a fixed term of three years and are 
subject to annual re-election by shareholders. 
Under their letters of appointment, their 
appointment is terminable by either party on 
three months’ written notice except where 
the Non-Executive Director is not reappointed 
by shareholders, in which case termination is 
with immediate effect. The Non-Executive 
Directors are entitled to the reimbursement 
of reasonable business expenses. 

Termination of office 
If the employment of an Executive 
Director is terminated, any compensation 
payable will be determined by reference 
to the terms of the service contract in 
force at the time. As variable pay awards 
are not contractual, treatment of these 
awards are determined by the relevant 
rules. The Committee may structure 
any compensation payments beyond 
the contractual notice provisions in 
the contract in such a way as it 
deems appropriate.

The Company may at its discretion make 
termination payments in lieu of notice 
and contractual benefits. The service 
agreements for the CEO, CFO and 
COO allow for garden leave during 
their notice period.

The appointment letters for the Non-
Executive Directors provide that no 
compensation is payable on termination.

The Committee has a policy framework 
for payments for loss of office by an 
Executive Director, both in relation to 
the service contract and incentive pay, 
which is summarised below.

Category A 
Voluntary resignation 

and termination for cause

Category B 
Agreed terms

Category C 
Death or cessation by reason 

of ill‑health, disability, injury, 

redundancy or change of control

Fixed pay

Paid only until employment ceases.

Paid for the notice period.

Paid only until employment ceases or for notice 
period depending on the reason for cessation.

Treatment will normally fall 
between A and C, subject to 
the discretion of the Committee, 
the terms of any termination 
agreement and the reasons for 
the Executive Director’s departure.

Cessation during the financial year or after 
the financial year end, but before payment date, 
may result in bonus being payable (pro-rated 
for the proportion of the financial year worked 
unless the Committee determines otherwise). 
Such bonuses may be settled wholly in cash.

Annual bonus

There is no contractual 
entitlement to payments 
under the annual bonus. 

Bonuses delivered in shares 
represent the bonus the 
Executive Director has already 
earned and carry no further 
performance conditions. 
Awards will normally be released 
in accordance to the usual 
schedule, unless the Committee 
determines that awards should 
be released at the time the 
individual ceases employment. 
Awards will normally be released 
in full unless the Committee 
determines otherwise. 

LTIP awards

Unvested awards will lapse 
on cessation of employment. 
Vested awards subject to a 
holding period will also lapse if the 
Executive Director’s employment 
is terminated for cause.

Treatment will normally fall 
between A and C, subject to 
the discretion of the Committee, 
the terms of any termination 
agreement and the reasons for 
the Executive Director’s departure.

Bonuses delivered in shares represent the 
bonus the Executive Director has already 
earned and carry no further performance 
conditions. Awards will normally be released 
in accordance to the usual schedule, unless 
the Committee determines that awards should 
be released at the time the individual ceases 
employment. Awards will normally be released 
in full unless the Committee determines 
otherwise. If the participant dies, awards will 
normally be released at the time of their death 
on the same basis as for other good leavers.

Awards will normally vest and be released at 
the usual time. However, the Committee may 
determine that awards should vest at the time 
the individual ceases employment and be 
released at that time or should be released at 
some other time after cessation and before 
the ordinary release date – such as following 
the end of the performance period in the case 
of an award to which a holding period would 
otherwise apply. The extent of vesting will take 
into account the extent to which the relevant 
performance conditions have been met. 
Awards are usually scaled back pro-rata to 
take account of the proportion of the original 
performance period that has elapsed when 
the individual leaves (but with the Committee 
having discretion not to scale back or to reduce 
the scaleback). If the participant dies, awards 
will normally vest at the time of their death 
on the same basis as for other good leavers. 
Vested awards subject to a holding period 
will be released from that holding period 
at the usual time, unless the Committee 
determines the holding period should end 
when the individual leaves employment.

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N O T E S   T O   T H E   P O L I C Y   TA B L E  C O N T I N U E D

Category C 
Death or cessation by reason 

of ill‑health, disability, injury, 

redundancy or change of control

Options will normally vest and be released at 
the usual time. However, the Committee may 
determine that the options should vest at the 
time the individual ceases employment and 
be released at that time or should be released 
at some other time after cessation and before 
the ordinary release date – such as following 
the end of the performance period. The extent 
of vesting will take into account the extent 
to which the relevant performance conditions 
have been met. Options are usually scaled 
back pro rata to take account of the proportion 
of the original performance period that has 
elapsed when the individual leaves (but 
with the Committee having discretion not to 
scale back or to reduce the scaleback). If the 
participant dies, options will normally vest at 
the time of their death on the same basis as 
for other good leavers.

Possible disbursements such as legal costs 
and outplacement services.

Members of the Company Leadership 
Team are invited to participate in the LTIP, 
in order for there to be alignment between 
the objectives of the Executive Directors 
and senior management. We also continue 
to encourage employees to become 
investors in the Company by retaining 
legacy share awards and through its 
all-employee share schemes.

External Appointments
Executive Directors may hold external 
directorships if the Board determines 
that such appointments do not cause 
any conflict of interest. Where such 
appointments are approved and held, 
it is a matter for the Board to agree 
whether fees paid in respect of the 
appointment are retained by the 
individual or paid to the Company.

Category A 
Voluntary resignation 

and termination for cause

Category B 
Agreed terms

CSOP

Unvested options will lapse 
on cessation of employment. 

Vested options may be exercised 
at any time in the six months after 
the date of cessation, after which 
they will lapse.

Vested options not exercised 
will also lapse if the Executive 
Director’s employment is 
terminated for cause.

Treatment will normally fall 
between A and C, subject to 
the discretion of the Committee, 
the terms of any termination 
agreement and the reasons for 
the Executive Director’s departure.

Other payment

None.

Possible disbursements 
such as legal costs and 
outplacement services.

Change of control policy
In the event of a change of control of 
the Company, LTIP and CSOP awards 
will vest to the extent determined by 
the Committee taking into account the 
extent that the Committee determines 
that the performance conditions have 
been satisfied, and, unless the Committee 
determines otherwise, the proportion of 
the performance period that has elapsed. 
DBSP awards will normally be released in 
full, unless the Committee determines 
otherwise. Alternatively, the Committee 
may permit an Executive Director to 
exchange their awards for equivalent 
awards over shares in a different Company. 
If the change of control is an internal 
reorganisation of the Company, Executive 
Directors will ordinarily be required to 
exchange their awards (rather than awards 
vesting), and the Committee may also 
require the exchange of awards in other 
circumstances, as it considers appropriate. 
If other corporate events occur such as a 
winding-up of the Company, demerger, 
delisting, special dividend or other event 
which, in the opinion of the Committee, 
may materially affect the current or 
future value of the Company’s shares, 
the Committee may determine that 
awards will vest on the same basis as 
set out above for a change of control. 

Consideration of 
shareholder views 
The Committee consulted and met 
with the Company’s largest shareholders 
prior to finalising this proposed Policy. 
The Committee will continue to monitor 
shareholder views when setting future 
executive remuneration strategy and 
will consult with shareholders prior 
to any significant changes to the Policy. 
The Committee takes full account of 
the guidelines of investor bodies and 
shareholder views in determining the 
remuneration arrangements in operation 
within the Company.

Consideration of employment 
conditions elsewhere in 
the Company 
The Committee takes into account 
the pay and employment conditions of 
the wider employee population across 
the Company when setting Executive 
Director remuneration, and considered 
this as context when reviewing the 
Policy. While the Committee has not 
consulted employees directly on the 
Remuneration Policy for Executive 
Directors, the Committee is made 
aware of information such as workforce 
demographics, diversity initiatives, 
training programmes, engagement 
levels and cultural initiatives, as well as 
the remuneration principles and policies 
that apply to the wider workforce. It is 
expected that future salary increases 
for Executive Directors will be in line 
with the general employee population, 
except in exceptional circumstances. 

Alfa Financial Software Holdings PLC Annual Report and Accounts 202099

Alignment of Remuneration Policy with the 2018 UK Corporate Governance Code

Governance in practice

The Remuneration Committee is committed to good corporate governance and as such takes into account a broad range of factors when 
determining its Directors’ Remuneration Policy. The Committee considered both legal and regulatory requirements, associated guidance and the 
views of shareholders and their representative bodies. Below is an outline of how the Committee works to ensure the principles of Provision 40 of 
the 2018 UK Corporate Governance Code are met. 

Clarity

Remuneration arrangements should 
be transparent and promote effective 
engagement with shareholders and 
the workforce. 

Simplicity

Remuneration structures should avoid 
complexity and their rationale and operation 
should be easy to understand.

Risk

Remuneration arrangements should ensure 
that reputational and other risks from 
excessive rewards, and behavioural risks that 
can arise from target-based incentives plans 
are identified and mitigated.

Predictability

The range of possible values of rewards 
to individual Directors and any other limits 
or discretions should be identified and 
explained at the time of approving the Policy.

Proportionality

The link between individual awards, the 
delivery of strategy and the long-term 
performance of the Company should 
be clear. Outcomes should not reward 
poor performance.

Alignment to culture

Incentive schemes should drive behaviours 
consistent with Company purpose, values 
and strategy.

Alfa is committed to clear and transparent reporting and communication with its stakeholders. 
The Committee actively engages with our shareholders on key decisions and Policy matters, 
when required.

In December 2020 the Committee engaged with some of its larger shareholders to gain feedback 
on its proposals for the new Directors’ Remuneration Policy, for which there was broad support.

The Alfa Remuneration Policy is aligned with longer-term shareholder interests and structured 
to promote the Group’s financial and strategic priorities. 

Alfa’s approach to its remuneration framework focuses on simplicity. The framework comprises 
of three core elements to remuneration:

Fixed pay. This element comprises base pay, taxable benefits and pension.

Short‑term incentives. This element relates to an annual performance-related bonus which 
incentivises delivery against both financial and non-financial measures. In total, 50% of any bonus 
earned is paid in cash with 50% deferred into shares.

Long‑term incentives. This element relates to longer-term value creation through the LTIP.

In reviewing the 2021 Remuneration Policy, the preservation of simplicity was one of the key 
factors that influenced the Committee not to make fundamental changes to the Policy.

The remuneration arrangements are split between short-term and long-term rewards coupled 
with holding periods, deferred elements and malus and clawback provisions to drive the right 
behaviours to incentivise the Executive Directors to deliver long-term sustainability of the 
business and shareholder returns.

As a wider control, malus and clawback provisions apply to all participants of our long-term 
incentive plans. The Remuneration Committee retains discretion to override formulaic 
outcomes where these are not considered reflective of underlying performance.

The Remuneration Policy sets out scenario charts illustrating base pay, short-term incentives and 
longer-term incentive outcomes under threshold, target and maximum performance scenarios.

The Committee assesses performance against a range of financial and non-financial measures 
linked to our business strategy.

The Committee has the ability to override formulaic calculations and apply discretion. 

The Committee regularly reviews pay policies for the wider workforce and is mindful of this 
when setting remuneration for Executive Directors.

These should include consideration of performance metrics, governance requirements 
and engagement with stakeholders.

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This section of the Directors’ Remuneration Report sets out the remuneration paid in 2020 and the proposed remuneration for 
2021. This section will be put to an advisory shareholder vote at the 2021 AGM. During the year, the Remuneration Policy operated 
as intended. Sections which are subject to audit are indicated as such. 

Context to remuneration decisions
The Committee’s decision-making this year has taken into account a range of internal and external factors, including Alfa’s response to 
Covid-19 and the experience of our stakeholders during this period. As previously outlined, Alfa took decisive action at the outset of 
the pandemic to ensure the business was sustainable and our employee and stakeholder wellbeing was prioritised. The business acted 
in line with the s172 governance guidelines while continuing to deliver exceptional results for shareholders. In particular, the Committee 
was mindful that: 

• Alfa requested no Government support from the Job Retention Scheme 
• No employee received a pay cut and bonus payments were maintained 
• Shareholder guidance was maintained throughout the period, with the final results for the year, exceeding the profit forecast. 
• A special dividend in the amount of £44.2 was paid to shareholders

Single total figure of remuneration (audited)

The following tables set out the total remuneration received by Executive Directors and Non-Executive Directors in 2020 and 2019.

£’000s

Executive Directors

Andrew Page

Andrew Denton

Duncan Magrath 

(appointed 23 March 2020)

Matthew White

2020

2019

2020

2019

2020

2019

2020

(appointed 9 October 2019) 2019

Non‑Executive Directors

Chris Sullivan 

(appointed 18 July 2019)

Steve Breach5

(appointed 9 August 2019)

2020

2019

2020

2019

Adrian Chamberlain

2020

(appointed 24 March 2020)

Charlotte de Metz

(appointed 24 March 2020)

2019

2020

2019

Salary  
and fees

Benefits1

Pension2 

Total fixed 
remuneration

Annual
bonus3

Long-term
incentives4

Total variable 
pay

Total figure 
remuneration

374

374

322

322

214

–

220

50

65

30

70

45

45

–

38

–

13

14

15

16

7

–

10

2

–

–

–

–

–

–

–

–

–

–

–

–

12

–

13

3

–

–

–

–

 –

–

–

–

387

388

337

338

233

–

243

55

65

30

70

45

45

–

38

–

–

–

–

–

2176

–

176

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

217

–

176

–

–

–

–

–

– 

–

–

–

387

388

337

338

450

–

419

55

65

30

70

45

45

–

38

–

1. 

2. 

3. 

4. 

 Benefits corresponds to the taxable value of benefits receivable during the relevant financial year and principally include company car (or cash equivalent), 
life assurance, travel insurance and private medical insurance.

 Pension – corresponds to the amount contributed to defined contribution pension plans or a cash payment in lieu of a pension contribution. Andrew Page 
and Andrew Denton have opted out of the pension scheme. 

 Annual bonus – corresponds to the amount earned in respect of the relevant financial year. Details of 2020 targets are set out on page 101. The Executive 
Chairman and the CEO waived any eligibility for a bonus in both 2020 and 2019. The COO was included in a separate Company-wide bonus arrangement 
before his appointment to the Board and any award under this scheme, prior to his appointment to the Board, has been excluded from the table above. 

 Long-term incentives – corresponds to the amount vesting to the Executive Directors in respect of a performance period ending at the conclusion of the 
relevant financial year. The first awards under the LTIP were granted in 2020, and vest subject to performance to 31 December 2022 (and will accordingly 
be captured, to the extent these vest, in the 2022 Annual Report).

5. 

 In 2019, Steve Breach’s fees include £19,578 of additional fees for specific additional advice provided during October to December 2019. A payment of 
£5,085 was paid in January 2020 to cover work completed on the finance remediation plan.

6. 

 Duncan Magrath’s annual bonus was pro-rated from his start date of 23 March 2020. 

Base salary
The Executive Directors’ salaries were reviewed in 2020. It was determined that no increase would be awarded for the period 
from 1 January 2020 to 31 December 2020.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020101

2020 annual bonus
The 2020 annual bonus performance measures were selected to reflect the Company’s annual and long-term objectives and its financial 
and strategic priorities, as appropriate. Performance targets are set to be stretching, taking into account a range of reference points, 
including the Company’s budget and third party analyst forecasts, as well as the Group’s strategic priorities. 

In respect of the annual bonus, the following measures were approved by the Committee for 2020:

• Revenue for the year;
• Operating profit, being operating profit excluding certain non-recurring and non-cash exceptional items as a ratio of revenue;
• Operating free cash flow conversion being cash flow generated from operations after deducting the settlement of derivative 

financial instruments and margin calls and capital expenditures as a percentage of EBIT, as defined above; and

• Personal performance based on the qualitative assessment of the individuals performance. Further details on performance 

outcomes for the non-financial measures are shown in the second table.

The Executive Chairman and CEO have waived their entitlement to a bonus for the 2020 performance year.

The table below shows the bonus outturn relating to each measure:

Measure

Revenue 

EBIT

Operating free cash flow conversion

Personal performance

Total (as a percentage of opportunity)

Weighting

Target

Threshold

Maximum

£65.9m

£8.8m

170%

30%

30%

15%

25%

95%

85%

80%

0%

105%

120%

120%

25%

Actual

£78.9m

£23.9m

114%

CFO: 22%
COO: 20%

Straight-line vesting occurs between threshold and maximum.

Further commentary on non-financial measures
The personal measures described above are assessed with reference to the following objectives:

Objective

Commentary on performance achieved

Duncan Magrath Development of Finance team  Core team in place, bolstered with new permanent employees

Internal tax capability

Tax Specialist recruited and Corporate tax issues resolved

Investor Relations strategy 

More proactive communication to the market during the year

Governance & Risk 
Management

Management Information

New External Audit partner appointed

New management pack created and balanced scorecard. 
Significant improvement in timeliness of information.

2020 bonus 
pay-out

100%

100%

0%

88%
80%

CFO: 82% 
COO:80%

Achievement

88%

Matthew White

People

Built, developed and retained a smart, diverse team

80%

Implementation 

Delivered successful implementation projects 

Operations

Technology

Maintenance & Hosting

Enabled partner delivery and simplified Alfa Start 
implementation methodology

Delivered high quality software to our customer 
and secure technical infrastructure for Alfa

High quality and highly profitable maintenance 
and hosting provided to our customers

Based on the achievements listed above, the Committee agreed that the final vesting under the 2020 bonus would be 82% of the 
maximum for Duncan Magrath and 80% of maximum for Matthew White. In confirming this outcome, the Committee took into 
consideration the broader financial and operational performance of Alfa during the year, and the strong and effective leadership 
demonstrated by the Executive Directors it was determined that no adjustments were required to the formulaic outcome.

The bonus payment for Duncan Magrath as incoming CFO would be pro-rated to reflect his period in role. 

In accordance with the Remuneration Policy, 50% of these bonus amounts have been paid in cash, with the remaining 50% to be 
converted to Alfa shares and deferred for three years.

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Executive 

Duncan Magrath

Matthew White

Base salary

£275,000

£220,000

Maximum 
opportunity
(% salary)

Performance 
outcome (% of 
maximum)

125%

100%

82%

80%

Bonus outcome 
£

…of which cash 
£

…of which 
shares

£217,044

£nil

£217,0441

£176,000

£88,000

£88,000

1.  Duncan Magrath opted for all of his 2020 annual bonus to be deferred into shares, following satisfaction of the respective tax liability. 

Long-Term Incentive Plan – awards granted in the year

Share awards were made to the Executive Directors under the LTIP on 3 June 2020 equivalent to 200% of salary for the CFO and 
100% of salary for the COO. The maximum LTIP opportunity under the proposed Policy in normal circumstances is 150% of salary. 
The Committee approved an LTIP share award for Duncan Magrath of 200% of salary in his first year to secure his employment, 
in accordance with the Policy. 

The Executive Chairman and CEO have waived their entitlement to participate in the 2020 LTIP.

Duncan Magrath

3 June 2020

200%2

740,242

0.74

100%

Date of award 

Face value 
(% of salary)

Number of 
shares granted

Average share 
price at grant 
(£)1

Threshold 
vesting 
(% of face 
value)

Matthew White

3 June 2020

100%

296,097

0.74

100%

Performance 
period

1 January 
2020 – 31 
December 
2022

1 January 
2020 – 31 
December 
2022

1.  The share price used to calculate the number of performance shares was £0.74, the closing share price on the day preceding the date of the award (2 June 2020). 

2.  Duncan Magrath was awarded an LTIP of 200% of salary in his first year of employment.

The LTIP awards are subject to two equally weighted performance metrics: relative total shareholder return and earnings per share: 

Measure 

Description

Total shareholder return (TSR)

Earnings per share (EPS)

Measured with reference to the FTSE 
smallcap excluding investment trusts 
and the Company

Measured with reference to EPS 
performance in the year ending 
31 December 2022

Weighting

Threshold/
target

50%

Median

Maximum 
target

Upper 
quartile

50%

2.3p

2.8p

Straight-line vesting occurs between threshold and maximum for both TSR and EPS elements of the award. 

The three-year period over which performance will be measured began on 1 January 2020 and will end on 31 December 2022. 
Any awards vesting for performance will be subject to an additional two-year holding period, during which malus and clawback 
provisions will continue to apply.

Long-Term Incentive Plan – awards vesting in the year
There were no LTIP awards due to vest in 2020.

Pension entitlements (audited) 
The only element of remuneration that is pensionable is basic annual salary. During 2020, employer’s pension contributions, or a cash 
payment in lieu of pension contributions, were payable to the CFO and COO, at a rate of 6% of salary as aligned with the broader 
workforce, and defined in the 2021 Remuneration Policy. 

External appointments (audited)
Executive Directors are allowed to accept one appointment outside the Company, with the prior approval of the Board. Any fees 
may be retained by the Director, although this is at the discretion of the Board. During 2020 and up to the date of this report, none 
of the Executive Directors who held office during the year under review held external appointments for which they received a fee.

Payments for loss of office (audited) 
There were no payments for loss of office during the year. 

Payments to past directors (audited) 
There were no payments to past Directors for loss of office during the year. 

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020103

Statement of Directors’ shareholdings and scheme interests (audited)
Executive Directors are expected to build and hold Alfa shares of at least 200% of their annual salary to align with the long-term 
interests of shareholders, with a requirement to retain 50% of any share awards vesting until the 200% requirement is met. Under the 
new Policy, a post-employment shareholding requirement will apply whereby 100% of the shareholding requirement must be held for 
the first year following departure from Alfa and 50% for the second year. Shareholding requirements and the number of shares held by 
Directors during the year and as at 31 December 2020 are set out in the table below:

Andrew Page

Andrew Denton

Matthew White

Duncan Magrath

Chris Sullivan

Steve Breach

Adrian Chamberlain

Charlotte de Metz 

Shares owned 
outright at 31 
December 2020

181,764,821

15,891,327

552,368

100,000

–

43,983

–

–

Interests in 
share incentive 
schemes without 
performance 
conditions

Interests in 
share incentive 
schemes with 
performance 
conditions

Shares owned 
outright at 31 
December 2019

–

–

276,183

–

–

–

–

–

–

–

181,224,631

16,421,018

296,097

740,242

–

–

–

–

276,184

–

–

6,009

–

–

Shareholding 
requirement
(% of 
requirement 
achieved)1

achieved

achieved

achieved

24%

n/a

n/a

n/a

n/a

1.  Calculated using the share price of £1.32 (as at 31 December 2020)

No LTIPs were exercised during the year and there were no unexercised vested shares held at 31 December 2020.

The Executive Chairman and Chief Executive Officer have significant direct or indirect shareholdings in the Company. 

Dilution
Awards under Alfa incentive plans may be satisfied by treasury shares or the issue of new shares or the purchase of shares in the market. 
Under Investment Association guidelines, the issue of new shares or reissue of treasury shares under a plan, when aggregated with 
awards under all of a company’s other schemes, must not exceed 10% of the issued ordinary share capital (adjusted for share issuance 
and cancellation) in any rolling 10-year period. As at 31 December 2020 this limit had not been exceeded.

Fees for the Non-Executive Directors
The fees were agreed on appointment and have remained unchanged since that time. A summary of current fees is shown below:

£’000s

Chris Sullivan

Steve Breach

Adrian Chamberlain

Charlotte de Metz

Basic fees

Audit and 
Risk Chair

Remuneration 
Chair

–

55

55

55

–

10

–

–

10

Senior 
Independent 
Director

65

–

There is no additional fee payable to the Chair of the Nomination Committee. 

All the Non-Executive Directors have letters of appointment, with the Company, for an initial three year term, subject to annual 
reappointment at the AGM. The appointment letters for the Non-Executive Directors provide that no compensation is payable 
upon termination. Letters of appointment are available for inspection at the Company’s registered office. Details of the appointment 
terms of the Non-Executive Directors are as follows: 

Chris Sullivan

Steve Breach

Adrian Chamberlain

Charlotte de Metz

Start of current term

Expiry of initial term

18 July 2019

9 August 2019

24 March 2020

24 March 2020

17 July 2022

8 August 2022

23 March 2023

23 March 2023

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Total shareholder return performance
The graph below shows Alfa’s TSR performance from Admission in May 2017 to 31 December 2020 against the TSR performance of 
the FTSE small cap index (excluding investment trusts). The graph shows the total shareholder return generated by both the movement 
in share value and the reinvestment over the same period of dividend income. As Alfa is a constituent member of the FTSE small cap, 
the Committee considers that it is the appropriate index for comparative purposes. This graph has been calculated in accordance with 
the Directors’ Remuneration Reporting Regulations and shows total shareholder return from the date of listing to 31 December 2020.

Total Shareholder Return (for the period from 25 May 2017 to 31 December 2020)

Value (£) (rebased)

£175

£150

£100

£75

£50

£25

£0

May-17

Dec-17

Dec-18

Dec-19

Dec-20

Alfa Financial Software Holdings PLC

FTSE Small Capitalisation Index Ex Investment Trusts

CEO single figure of remuneration and variable pay outcome

Year

2020

2019

2018

2017

CEO single 
figure of 
remuneration

Annual bonus 
pay-out (as a % 
of maximum 
opportunity1

LTIP vesting 
(as a % of 
maximum 
opportunity)2

£337,174

£338,129

£337,944

£349,478

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

1.  The CEO waived any eligibility for a bonus in 2020, 2019, 2018 and 2017. 

2.  The CEO waived any eligibility to participate in the long-term incentive awards in respect of the 2020, 2019, 2018 and 2017 performance years.

Percentage change in CEO remuneration compared with employees
The table below shows the average increase in each component between the CEO and the average employee in the Company from 
Admission to 2020:

CEO

Alfa employees 

% change in base salary 

% change in bonus earned 

% change in benefits 

2020: 0% 
2019: 0% 
2018: 0% 
2017: 0%

2020: 9% 
2019: (3%) 
2018: 1% 
2017: 2%

2020: 0% 
2019: 0% 
2018: 0% 
2017: 0%

2020: (1%) 
2019: (13%) 
2018: (37%) 
2017: (33%)

2020: (6%) 
2019: 0% 
2018: (42%) 
2017: 87%

2020: 13% 
2019: (42%) 
2018: 22% 
2017: (11%)

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020 
 
 
 
105

Percentage change in Executive and Non-Executive Director remuneration 
The table below shows the percentage increase/decrease in each Director’s salary/fees, taxable benefits and annual incentive plan 
between 2019 and 2020 compares with the average percentage increase in each of those components of pay for the UK-based 
employees of the Group as a whole.

Disclosure for all Directors in addition to the CEO has been added this year in line with the new requirements under the 
EU Shareholder Rights Directive II and over time a 5-year comparison will be built up. Alfa Financial Software Holdings PLC 
employs only the Non-Executive Directors and therefore a subset of the Group’s employees has been used.

% change for the end of the comparative period to the end of the reporting period

Base salary/
fees

Benefits

Annual bonus

Andrew Page (Chairman)

Andrew Denton (CEO)

Duncan Magrath (CFO)

Matthew White (COO)

Steve Breach (NED)

Adrian Chamberlain (NED)

Charlotte de Metz (NED)

Chris Sullivan (NED)

Colleague pay

0% 

0%

n/a

0%

0%

n/a

n/a

0%

9%

7%

(6%)

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

13%

(1%)

CEO pay ratio
The table below sets out the pay ratios for the CEO in relation to the equivalent pay for the lower quartile, median and upper quartile 
employees (calculated on a full-time equivalent basis). The ratios have been calculated in accordance with the Companies (Miscellaneous 
Reporting) Requirements 2018. The CEO pay ratio data will be built upon annually until a rolling 10-year dataset is produced.

The methodology adopted for calculating the ratio was ‘Option A’ which entailed calculating the total full-time equivalent (FTE) pay 
and benefits for all UK employees on the December 2020 payroll. Employees were then ranked based on their FTE remuneration 
from low to high in order to identify those whose remuneration placed them at the 25th, 50th (median) and 75th percentile points. 
The CEO’s single total figure of remuneration (STFR) was then measured against these percentiles, to produce the three pay ratios. 

Option A was chosen because it was deemed to be the most statistically accurate method for this reporting purpose. Having reviewed 
the analysis, the Company believes the median pay ratio to be consistent with the Company’s general employee pay, reward and 
progression policies. The Company carries out bi-annual salary reviews and annual reviews of benefits packages. Salary awards are 
made with reference to the outputs of annual industry benchmarking exercises. The Company did not omit any components of pay 
and benefits from the calculations. 

Year

2020

2019

2020

2019

Method

25th percentile 
(lower quartile)

Pay ratio 50th 
percentile 
(median)

75th percentile 
(upper quartile)

A

A

5:7:1

5:7:1

4:3:1

4:4:1

3:2:1

3.2:1

£’000s 25th percentile 50th percentile 75th percentile

Total remuneration

Salary only

Total remuneration 

Salary 

59.5

55.1

59.0

57.1

78.5

73.2

76.2

71.2

106.7

98.1

106.3

95.7

This is the second financial year in which the Company reported information on ratios between CEO and average staff pay under the 
amendments to the Companies (Miscellaneous Reporting) Regulations in 2018. 

There has been a reduction in the ratio reported at the 50th percentile and figures indicate that there have been increases in total 
remuneration at all percentiles across the Company compared to 2019. Despite the impact of the pandemic, the Company proceeded 
with the annual pay-rise and promotion cycle and continues to review and remunerate executive pay in line with the remuneration of 
the overall employee population. 

The Committee is mindful, when setting pay for the CEO, of the remuneration context of the wider workforce. The CEO’s remuneration 
comprises both fixed and variable elements, with a higher proportion of his pay linked to performance in line with shareholder expectations. 
Given both the nature of the role and his ability to influence Alfa’s performance, it is felt that this is an appropriate approach and as such the 
Committee believes the median pay ratio is appropriate in the context of wider workforce pay conditions. It is expected as multi-year 
performance share plans vest, pay ratios will move and flex.

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Rewarding our people and wider workforce engagement 
Alfa’s approach to all-employee reward is focused on providing a competitive package to attract, retain and incentivise our employees 
to deliver for our customers, business and shareholders. The Committee regularly reviews details of the arrangements for the broader 
workforce and this informs decisions on remuneration for the Executive Directors and senior management. Alfa continues to review 
salaries Group-wide to ensure that we remain a competitive employer within the local market. Salaries for Executive Directors, senior 
managers and the rest of the workforce are all determined with reference to the same factors such as technical expertise, experience 
and performance, and increases across these populations are reviewed to ensure they are broadly aligned. The Committee also took 
an active role in determining rewards for the Company Leadership Team. Further information on key initiatives for our people and 
what makes Alfa unique can be found on pages 57 to 59. In addition to a competitive salary, all employees receive the opportunity 
to earn a performance-related bonus, private medical care, matched contribution pension and death in service life assurance. 
The Company Leadership Team and certain employees are eligible to participate in long-term incentive schemes.

During the review of the Directors’ Remuneration Policy, the Committee sought input from the Executive Directors, ensuring that any 
conflict of interest was suitably mitigated. It was concluded that the existing model of base salary; annual bonus; and a three-year LTIP 
with two year holding period was well understood by the business, supported Alfa’s culture and continued to be appropriate to drive 
business performance going forward. 

Relative importance of spend on pay
The following table illustrates Alfa’s revenue and operating profit in relation to spend on pay for all employees for all employees for 
the period and last financial year.

£’000s

Total personnel costs (note 7 to the consolidated financial statements)

Average number of employees (note to the consolidated financial statements)

Revenue (consolidated income statement)

Operating profit (see note 4.2 to the consolidated financial statements)

2020

41,729

341

78,870

23,946

2019

Change

36,985

313

64,480

13,709

13%

9%

22%

75%

A special dividend of £44.2m was paid to the shareholders in 2020. For more information on the special dividend and expenditure on 
remuneration of all employees, see pages 152 and 141 respectively.

Implementation of the Remuneration Policy in 2021
2021 Executive Directors’ base salaries
The Committee carried out a review of the Executive Directors’ remuneration packages in late 2020 and was comfortable that the 
salary, bonus and LTIP opportunity remained appropriate. No changes will be introduced for the Executive Directors for 2021.

The table below shows the salaries for the Executive Directors as at 1 January 2021 in comparison to base salary at 1 January 2020:

£’000s

Andrew Page

Andrew Denton

Duncan Magrath

Matthew White

1 January 2021 1 January 2020

% change

374

322

275

220

374

322

2751

220

0

0

0

0

1.  From appointment as Chief Financial Officer on 23 March 2020. 

Pension and benefits
For 2021, the CFO and COO will receive a pension contribution of 6% of salary (in line with that available to the wider workforce) 
or an equivalent cash allowance. No changes are proposed to the benefits provided.

2021 annual bonus 
The Chairman, CEO and COO will be entitled to a maximum annual bonus equal to 100% of salary for 2021 with the CFO entitled to 
a maximum annual bonus of 125% of salary. The following measures have been selected for the 2021 annual bonus performance year:

Measure

Operating profit

Revenue

Operating free cash flow conversion

Personal performance

Weighting

37.5%

37.5%

Modifier

25%

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020107

As the business moves towards targeting more subscription revenues, the Committee have taken the opportunity to review the 
performance measures for the 2021 annual bonus. We are of the view that our existing measures of revenue, operating profit 
and personal objectives continue to be appropriate for the business. We have reviewed the cash measure and consider this should 
be a modifier rather than an absolute incentive in its own right, as the Committee believe this will better match the strategy of the 
business. This along with the already strong cash collection performance means that targeting individual cash targets as a separate 
measure becomes less relevant. Maintaining the cash element of the bonus remains extremely important, and it is essential that the 
current strong cash performance does not deteriorate. This means that the incentive pay-out based on revenue and operating profit 
can be improved or reduced depending on whether the free cash flow conversion is above or below 100%, with a cap of 25% in either 
direction. However the modifier cannot increase the revenue and operating profit measure above its maximum, it can only improve 
a shortfall, or reduce a pay-out. 

Each bonus measure has a target, failure to meet a minimum percentage of the target will result in no bonus being awarded for that 
element. Achieving a maximum percentage of target will result in the maximum bonus being awarded under the formula (subject to 
the minimum operating profit target being achieved), although as described earlier, the final determination is made by the Committee 
taking all available factors into account. The detailed bonus targets for the coming year are considered to be commercially sensitive. 
However, the Committee will provide an appropriate explanation of the bonus outcomes in the 2021 Directors’ Remuneration Report

In accordance with the Policy, 50% of any bonus earned will be deferred into shares for a three-year holding period. 

2021 Long-Term Incentive Plan
The normal maximum LTIP opportunity under the Policy is 150% of salary. For 2021, the award opportunity will remain at 100% 
of salary for the CEO and COO, and 150% of salary for the CFO. Following vesting, awards will be subject to a subsequent holding 
period of two years, with the entirety of any award vesting released after two years.

The Committee has agreed the following measures for the LTIP, with an equal weighting applied to each measure:

• TSR; and
• EPS.

The comparator group for the TSR is the constituents of the FTSE Small Cap, excluding investment trusts. Median performance over 
the three-year performance period will result in 25% vesting, with 100% vesting if upper quartile performance is achieved. The EPS 
performance conditions are being finalised and details will be included in the RNS announcing the awards. 

2021 Non-Executive Director remuneration 
Non-Executive Directors do not participate in any of the Company’s share incentive arrangements, nor do they receive any benefits. 
Fees for Non-Executive Directors are reviewed annually, and are set by the Chairman and the Executive Directors. Following the annual 
review of Non-Executive Director fees, no changes are proposed for the 2021 fees. It was determined that the fees will remain at the 
following level:

Base fee

Additional fee for chairing Audit and Risk Committee or Remuneration Committee (subject to maximum fees £65,000)

Fee for the Senior Independent Director (including chairing Committees)

£55,000

£10,000

£65,000

Appointment of external advisors
During the year, the Remuneration Committee and the Company retained independent external advisors to assist on various aspects 
of the Company’s remuneration and shares schemes. Mercer Kepler have acted as external advisers to the Committee for the Executive 
remuneration incentives and provided updates on market trends. Tapestry Global Compliance LLP (Tapestry) have acted as external 
advisors to the Committee, to provide support and information on our all-employee share schemes. None of the advisers has any 
other connection with the Company or its Executive Directors. Mercer Kepler’s fees for 2020 amounted to £8,262; Tapestry Global 
Compliance LLP fees were £41,957. The Committee is satisfied that Mercer Kepler (who is a member of the Remuneration Consultants 
Group and abides by its Code of Conduct) and Tapestry continued to maintain independence and objectivity.

Statement of shareholding voting
The 2019 Directors’ Remuneration Report was approved by shareholders at the 2020 AGM. The Directors’ Remuneration Policy was 
approved at the 2018 AGM. The votes cast were as follows:

£’000s

Directors’ Remuneration Report (2020 AGM)

Directors’ Remuneration Policy (2018 AGM)

For and on behalf of the Board

Adrian Chamberlain
Chair, Remuneration Committee 
22 March 2021

For

Against Votes withheld 

99.99%

99.78%

0.01%

0

0.22% 16,744,191

Strategic reportGovernanceFinancial statementsOther information108

S TAT E M E N T   O F   D I R E C T O R S ’   R E S P O N S I B I L I T I E S

The Directors are responsible for 
preparing the Strategic Report and 
the Directors’ Report, the Directors’ 
Remuneration Report, the Separate 
Corporate Governance Statement and 
the financial statements in accordance 
with applicable law and regulations.

Company law requires the directors to prepare 
Group and Company financial statements for 
each financial year. The directors have elected 
under company law to prepare group financial 
statements in accordance with international 
accounting standards in conformity with the 
requirements of the Companies Act 2006 
and are additionally required under the 
Listing Rules of the Financial Conduct 
Authority to prepare the group financial 
statements in accordance with International 
Financial Reporting Standards adopted 
pursuant to Regulation (EC) No 1606/2002 
as it applies in the European Union. The  
directors have elected under company 
law to prepare the company financial 
statements in accordance with United 
Kingdom Generally Accepted Accounting 
Practice (United Kingdom Accounting 
Standards and applicable law).

The group financial statements are 
required by law and international 
accounting standards in conformity 
with the requirements of the Companies 
Act 2006 and international financial 
reporting standards adopted pursuant 
to Regulation (EC) No 1606/2002 
as it applies in the European Union 
to present fairly the financial position 
and performance of the group; the 
Companies Act 2006 provides in 
relation to such financial statements 
that references in the relevant part of 
that Act to financial statements giving 
a true and fair view are references to 
their achieving a fair presentation.

Under company law the directors must 
not approve the financial statements 
unless they are satisfied that they give 
a true and fair view of the state of affairs 
of the group and the company and of the 
profit or loss of the group for that period. 

In preparing each of the group and 
company financial statements, the 
directors are required to:

a.  select suitable accounting policies 
and then apply them consistently;

b. make judgements and accounting 

estimates that are reasonable and prudent;

c.  for the group financial statements, 

state whether they have been prepared 
in accordance with international 
accounting standards in conformity 
with the requirements of the Companies 
Act 2006 and international financial 
reporting standards adopted pursuant 
to Regulation (EC) No 1606/2002 as it 
applies in the European Union;

d.  for the company financial statements, 

state whether applicable UK accounting 
standards have been followed, subject 
to any material departures disclosed 
and explained in the company 
financial statements;

e.  prepare the financial statements 

on the going concern basis unless it 
is inappropriate to presume that the 
group and the company will continue 
in business.

The directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the group’s 
and the company’s transactions and 
disclose with reasonable accuracy at any 
time the financial position of the group 
and the company and enable them to 
ensure that the financial statements 
and the Directors’ Remuneration Report 
comply with the Companies Act 2006 and, 
as regards the group financial statements, 
Article 4 of the IAS Regulation. They are 
also responsible for safeguarding the 
assets of the group and the company and 
hence for taking reasonable steps for the 
prevention and detection of fraud and 
other irregularities.

Directors’ statement 
pursuant to the Disclosure 
and Transparency Rules
Each of the directors, whose names and 
functions are listed on pages 66 to 67 
confirm that, to the best of each 
person’s knowledge:

a.  the financial statements, prepared 

in accordance with the applicable set 
of accounting standards, give a true and 
fair view of the assets, liabilities, financial 
position and profit of the company 
and the undertakings included in the 
consolidation taken as a whole; and

b.  the Strategic report contained in the 
Annual Report includes a fair review 
of the development and performance 
of the business and the position of the 
company and the undertakings included 
in the consolidation taken as a whole, 
together with a description of the 
principal risks and uncertainties that 
they face.

The Directors are responsible for 
the maintenance and integrity of the 
corporate and financial information 
included on the Alfa Financial Software 
Holdings PLC website.

Legislation in the United Kingdom governing 
the preparation and dissemination of 
financial statements may differ from 
legislation in other jurisdictions. 

This responsibility statement was 
approved by the Board of Directors 
on 22 March 2021 and is signed on 
its behalf by:

Andrew Denton 
Chief Executive Officer
22 March 2021

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020D I R E C T O R S ’   R E P O R T

Statutory information
The Directors of Alfa present their report and the audited financial statements for 
the year ended 31 December 2020. This Report includes information required by 
the Companies Act 2006 and the Listing Rules 9.8.4R of the UK Financial Conduct 
Authority’s Listing Rules and forms part of the management report as required by 
the Disclosure and Transparency (DTR) Rule 4.

Additional information which is incorporated by reference into this Directors’ report 
can be located by reference the tables below.

As permitted by the Companies Act 2006, the Directors’ Report includes the disclosures 
in the Strategic Report on: 

Performance and future development in the business

Important events affecting the Group since the financial year

Greenhouse gas emissions and energy consumption

Key Financial Performance indicators

Principal risks facing the Group

Long-term viability statement

Employment of disabled people

Employee involvement

Location in 
annual report 
(page)

1 to 63

152

 63

36 to 37

44 to 49

50 to 51

109

57 to 59

The Group is required to disclose certain information under Listing Rule 9.8.4R in the 
Directors’ Report or advise where such relevant information is contained. This information 
can be found in the following sections of the Annual Report and Accounts: 

Listing rule requirement

Location in annual report

Details of any long-term incentive schemes

Directors’ Remuneration Report

Details of any arrangements under which 
a Director has waived emoluments

151

88 to 107

101 to 102

Details of any contract of significance in which 
a Director is or was materially interested

See section below headed ‘Relationship 
Agreement with controlling shareholder’

Board statement in respect of Relationship 
Agreement with the controlling shareholder

See section below headed ‘Relationship 
Agreement with controlling shareholder’

Principal activities
The principal activity of the Alfa 
Group is the provision of software and 
software-related services to the asset 
finance industry. Alfa is a public company 
limited by shares and is incorporated 
and domiciled in England. Its shares are 
listed on the London Stock Exchange. 
The registered office is Moor Place, 
1 Fore Street Avenue, London, EC2Y 9DT, 
United Kingdom. Alfa’s registration no. 
is 10713517. The principal activity of the 
Company is that of a holding company. 

The Company’s registrar is Equiniti Limited 
situated at Aspect House, Spencer Road, 
Lancing, West Sussex, BN99 6DA.

Financial risk management
The financial risk management objectives and 
policies of the company and the exposure of 
the company to price risk, credit risk, liquidity 
risk and cash flow risk are disclosed in Note 3 
to the financial statements.

Subsidiaries and branches 
outside of the UK
The Group has subsidiaries in the United 
States of America, Germany, Australia 
and New Zealand and a subsidiary of 
the Company is registered as a branch 
of an overseas company in South Africa. 
Further details of these can be found in 
note 31.2 to the accounts on page 152.

Contracts of significance
We have no contracts deemed significant 
other than the Relationship Agreement 
between the Company and the Controlling 
Shareholder, as detailed on page 111.

Research and development 
The Group continued to invest in product 
research and development throughout the 
year. The Strategic report, specifically the 
Financial review on pages 38 to 41, sets out 
the research and product development 
expensed and £0.65m was capitalised as 
internally generated intangible assets 

109

during the year ended 31 December 2020, 
as disclosed in note 15 to the consolidated 
financial statements.

Employee involvement 
We place considerable value on the 
involvement of our employees, viewing and 
treating them as valued team members and 
an integral part of our business and our 
success. We continue to keep them informed 
on matters affecting them through both 
formal and informal meetings and the Group 
intranet, including CEO updates. Teams are 
consulted regularly on a wide range of 
matters affecting their current and future 
interests. We have established share 
ownership schemes for use throughout the 
Company and intend to use them to broaden 
share ownership across the Company.

Further information on team engagement, 
as monitored by our internal employee 
surveys, is included in the ESG report on 
pages 56 to 63. 

Employee diversity 
and inclusion
Our policy for the Alfa team and all 
applicants for employment is to match the 
capabilities and talents of each individual 
to the appropriate job. We are committed 
to ensuring equality of opportunity in all 
employee relations. We aim to ensure 
that no employee, potential employee, 
customer, visitor or supplier will receive 
less favourable treatment on the grounds 
of sex, pregnancy, disability, religious 
beliefs, marital status, race, ethnic origin, 
nationality, age, sexual orientation or colour. 

Disability
With regard to existing team members 
and those who may become disabled, 
Alfa’s policy is to examine ways and means 
to provide continuing employment under 
the existing terms and conditions and to 
provide training and career development, 
including promotion, where appropriate.

Directors 
The names of the persons who, at any 
time during the financial year and up to 
the date of this report, were Directors 
of the Company are:

Date of appointment

Steve Breach

9 August 2019

Adrian Chamberlain

24 April 2020

Charlotte de Metz

24 April 2020

Andrew Denton

6 April 2017

Duncan Magrath

24 April 2020

Andrew Page

Chris Sullivan

4 May 2017

18 July 2019

Matthew White

9 October 2019

Strategic reportGovernanceFinancial statementsOther information110

D I R E C T O R S ’   R E P O R T  C O N T I N U E D

Appointment and removal of a director
The rules governing the appointment and 
removal of a director are set out in the 
Articles of Association of the Company. 
The Articles of Association may be 
amended by a special resolution of the 
shareholders. Specific details relating to 
the Principal Shareholder, CHP Software 
and Consulting Limited and its right to 
appoint directors are set out in the 
Directors’ report on page 111.

All Directors will stand for re-election 
on an annual basis, in line with the 
recommendations of the 2018 Code.

The Articles of Association are available 
on the corporate governance page of 
our investor relations website investors.
alfasystems.com/corporate-governance.

Powers of the Directors
Specific powers relating to the allotment 
and issuance of ordinary shares and the 
ability of the Company to purchase its 
own securities are also included within 
the Articles and such authorities are 
submitted for approval by the 
shareholders at the AGM each year. 

Since listing, the Directors have not 
exercised any of their powers to issue, 
or purchase, ordinary shares in the share 
capital of the Company.

Directors’ interests
The Directors’ interests in and options over 
ordinary shares in the Company are shown 
in the Annual Report on Remuneration on 
page 103. Since the end of the financial 
year and to the date of this report, there 
have been no changes to such interests.

In line with the requirements of the 
Companies Act, each Director has 
notified the Company of any situation 
in which he or she has, or could have, a 
direct or indirect interest that conflicts, 
or possibly may conflict, with the interests 
of the Company (a situational conflict). 
These were considered and approved 
by the Board in accordance with the 
Articles and each Director informed of 
the authorisation and any terms on which 
it was given. All Directors are aware of 
the need to consult with the Company 
Secretary should any possible situational 
conflict arise, so that prior consideration 
can be given by the Board as to whether 
or not such conflict will be approved.

Directors’ indemnities
Each Director of the Company has the 
benefit of a qualifying indemnity, as defined 
by section 236 of the Companies Act, and 
as permitted by the Articles, as well as 
Directors’ and Officers’ liability insurance.

No amount was paid under any of 
these indemnities or insurances during 
the year other than the applicable 
insurance premiums.

Share capital
The Company’s ordinary shares are 
listed on the London Stock Exchange. 
The authorised share capital of the 
Company as at 31 December 2020 
and 22 March 2021, being the latest 
practicable date prior to the date of this 
Annual Report, comprises 300,000,000 
ordinary shares of 0.1 pence each. 
Further information regarding the 
Company’s issued share capital can 
be found in note 26 of the Company 
financial statements.

There have been no movements in the 
Company’s issued share capital since 
31 December 2020 through to the date 
of this Report.

Shareholders’ voting rights
All members who hold ordinary shares are 
entitled to attend and vote at the AGM. 
On a show of hands at a general meeting, 
every member present in person shall have 
one vote and on a poll, every member 
present in person or by proxy shall have 
one vote for every ordinary share held. 
No shareholder holds ordinary shares 
carrying special rights relating to the 
control of the Company and the Directors 
are not aware of any agreements between 
holders of the Company’s shares that may 
result in restrictions on voting rights.

Restrictions on transfer 
of ordinary shares
The Articles do not contain any restrictions 
on the transfer of ordinary shares in the 
Company other than the usual restrictions 
applicable where any amount is unpaid 
on a share. All issued share capital of 
the Company at the date of this Annual 
Report is fully paid. Certain restrictions 
are also imposed by laws and regulations 
(such as insider trading and market abuse 
requirements relating to close periods) and 
requirements of the Listing Rules whereby 
Directors and certain employees of the 
Company require Board approval to deal 
in the Company’s securities.

Each of the Executive Directors, and 
the senior executives (each, a ‘Restricted 
Shareholder’) at the time of listing agreed, 
for a period of one year following Admission 
on the terms and subject to the conditions 
of the Underwriting Agreement, are not to 
dispose of any of the ordinary shares they 
held in the Company (the ‘Initial Lock-Up 
Period’). This Initial Lock-Up Period 
expired on 1 June 2018 and, for most of 
the Restricted Shareholders, was and is 
followed by three further lock-up periods 
of 365 days, 720 and 1,095 days. Each of 
these further lock-up periods commences 
on the termination of the Initial Lock-Up 
Period and cover in each occasion a further 
25% of the relevant Restricted Shareholder’s 
holding of ordinary shares. The final 
lock-up period expires on 1 June 2021.

All of the above arrangements are subject 
to certain customary exceptions.

Authority to purchase own shares
Subject to authorisation by shareholder 
resolution, the Company may purchase 
its own shares in accordance with the 
Companies Act 2006. Any shares bought 
back may be held as treasury shares or 
cancelled immediately on completion 
of the purchase.

At the 2020 AGM, the Company was 
generally and unconditionally authorised by 
its shareholders to purchase in the market 
up to 10% of the ordinary shares of the 
Company (30,000,000 ordinary shares).

As at 31 December 2020, and at the 
date of this report, the full extent of this 
authority remained in force and unused. 
This authority is renewable annually, and 
a special resolution will be proposed at 
the 2021 AGM to request shareholders to 
renew it. The Directors will only purchase 
the Company’s shares in the market if 
they believe it is in the best interests of 
shareholders in general.

Amendment of the Articles
The Articles may only be amended by 
a special resolution of the Company’s 
shareholders in a general meeting, in 
accordance with the Companies Act.  

Transactions with related parties
The only subsisting material transactions 
which the Company has entered into with 
related parties are:

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020 
111

a. Relationship agreement and the controlling shareholder
The Relationship Agreement was entered into on 26 May 2017 and regulates the relationship between CHP Software and Consulting 
Limited (the ‘Controlling Shareholder’) and the Company following listing. Subject to a certain minimum shareholding, the Relationship 
Agreement details the rights the Controlling Shareholder has to representation on the Board and Nomination Committee and to 
appoint observers to the Nomination Committee (if not represented on the Committee). The Controlling Shareholder also undertakes 
not to operate, establish, own or acquire a competing business during the terms of the agreement. Any transactions between Alfa and 
the Controlling Shareholder will be at arm’s length and on normal commercial terms.

The Relationship Agreement complies with the requirements of the LRs, including Listing Rules 9.2.2AR(2)(a), and Listing Rules 6.1.4DR.

In accordance with the requirements of Listing Rules 9.8.4(14), the Board confirms that the Company has complied with its obligations 
under the Relationship Agreement, including in respect of the independence provisions and, so far as the Controlling Shareholder is 
aware, the Controlling Shareholder has complied with the provisions of the Relationship Agreement (including the independence and 
non-compete provisions set out therein), at all times since the Agreement was entered into. 

Other related party transactions are detailed in note 31.3 to the consolidated financial statements. 

Profits and dividends
The consolidated profit after tax for the year ended 31 December 2020 was £20.4m (FY19: £10.2m). The results are discussed in 
greater detail in the Financial review on pages 38 to 41.

The Directors declared an interim special dividend of 15 pence per share in the 2020 financial year amounting to £44m (2019: nil). 
The special dividend was paid on 6 November 2020. During the year, the trustee of the employee benefit trust which operate in 
connection with the Company’s share plans waived their rights to receive dividends on any shares held by them. Details of the trust 
can be found in note 12 of this report.

Subject to approval at the Annual General Meeting on 10 May 2021, a 2020 dividend of 1.0 pence per share will be paid on 2 July 2021 
to holders on the register on 11 June 2021. The ordinary shares will be quoted ex-dividend on 10 June 2021.

Significant Shareholdings at 31 December 2020 and 12 March 2021 (being the latest practicable date of this report)
At the relevant dates, the Company has been notified pursuant to DTR5 or is otherwise aware of the following interests representing 3% 
or more of the issued ordinary share capital of the Company:

Name of shareholder

No. of ordinary 
shares at 
31 December 
2020

% of issued 
share capital at 
31 December 
2020

No. of ordinary 
shares at 12 
March 2021

% of issued 
share capital at 
12 March 2021

CHP Software and Consulting Limited

197,645,649

65.88 197,645,649

Aberforth Partners

Aberdeen Standard Investments (Standard Life)

12,382,758

11,902,870

4.13

10,657,258

3.97

11,903,115

65.88

3.55

3.97

Nature of 
holding

Direct

Indirect

Indirect

Profit forecasts
During the year a number of regulatory announcements were made to update the market on expected trading performance and prospects 
for the year. The following are extracts from announcements made during the year which included a profit forecast:

25 August 2020 – “Consensus market expectations are currently for revenue of £60m and EBIT of £4m. We now expect revenues to 
exceed this by about 5% with the vast majority of this improvement also falling through to EBIT.”

29 September 2020 – “Both our work with existing clients and our late stage pipeline continues to develop and we are confident in 
the outlook for full year 2020, with revenues expected to be about 5% ahead of expectations, flowing through to an increase in EBIT.”

29 October 2020 – “As a consequence of the continuing strong trading performance, the greater revenue visibility as a result of strong 
contract win momentum, and the five year subscription extension referred to above, the Board now expects EBIT for the year ending 
31 December 2020 to comfortably exceed FY19 actuals.”

17 December 2020 – “As a consequence of the continuing strong trading performance, the greater revenue visibility as a result of strong 
contract win momentum, and the five year subscription extension referred to above, the Board now expects EBIT for the year ending 
31 December 2020 to comfortably exceed FY19 actuals.”

The final results for the year of revenue of £78.9m and EBIT of £23.9m, exceeded all of these forecasts, due to the gradually improving 
revenue projections as work became contracted as the immediate risks of the impacts from the pandemic receded, along with some 
reduced costs from continuing reductions in travel during lockdown, and due to the finalisation of revenue recognition on a five year 
contract extension.

Strategic reportGovernanceFinancial statementsOther informationDisclosure of information 
to the auditor
Each of the Directors of the Company at 
the date the Directors’ report is approved 
confirms that:

• So far as the Director is aware, there is 
no relevant audit information of which 
the Company’s auditor is unaware; and
• He or she has taken all the steps that he 
or she ought to have taken as a Director 
in order to make himself or herself aware 
of any relevant audit information and to 
establish that the Group and Company’s 
auditors are aware of that information.

This confirmation is given and should 
be interpreted in accordance with the 
provisions of s.418 of the Companies 
Act 2006.

RSM UK Audit LLP, the Group’s auditor, 
has indicated its willingness to continue 
in office and, on the recommendation 
of the Audit and Risk Committee and 
in accordance with section 489 of the 
Companies Act of 2006, a resolution to 
reappoint it will be put to the 2021 AGM.

Board approval of the 
Directors’ Report
The Directors’ Report was approved 
by the Board on 22 March 2021 
and signed on its behalf by: 

Andrew Denton 
Chief Executive Officer 
22 March 2021 

112

D I R E C T O R S ’   R E P O R T  C O N T I N U E D

Compensation for loss of 
office and change of control
There are no agreements between 
the Company and its Directors or 
Alfa team members providing for 
additional compensation for loss of 
office or employment (whether through 
resignation, redundancy or otherwise) 
that occurs because of a takeover bid.

The only significant agreement, to 
which the Company is a party to that 
take effect, alter or terminate upon 
a change of control of the Company 
following a takeover bid, and the effect 
thereof, is the Relationship Agreement. 

The Relationship Agreement with 
the Controlling Shareholder contains 
a provision under which it will terminate 
upon the earlier of: (i) the Controlling 
Shareholder and its associates ceasing to 
have the entitlement to exercise or control 
the exercise of 10% or more of the voting 
rights in the Company; or (ii) the Company’s 
ordinary shares ceasing to be admitted to 
the listing on the Official List of the FCA. 

Political donations
The Group made no political donations 
and incurred no political expenditure 
during the year (FY19: £nil). It remains the 
Company’s policy not to make political 
donations or to incur political expenditure. 

At the 2020 AGM, the Directors were 
generally and unconditionally authorised 
by the Company’s shareholders to make 
limited political donations up to £50,000, 
in order to protect against any inadvertent 
breaches of the relevant provisions of the 
Companies Act 2006 which are very broad 
in nature. The Board has no intention of 
using this authority.

Interest capitalised in the period
No interest has been capitalised by Alfa 
in the year ended 31 December 2020.

Stakeholder engagement
Details of how the Group has engaged with 
its employees, suppliers, customers and 
other principal stakeholders together with 
details of the key decisions taken by the 
Group during the year are disclosed on 
pages 52 to 55.

Going concern
The Group continues to be cash generative 
and the Directors believe that the Group 
has a resilient business model. In making 
their assessment of going concern, the 
Directors have considered the current 
financial projections and facilities available 
to the Group as well as the principal risks 
and uncertainties, including the impact of 
Covid-19 as set out on page 15. 

The going concern assessment also 
includes downside stress testing in line 
with FRC guidance which demonstrates 
that even in the most extreme downside 
conditions considered reasonably possible, 
given the existing level of cash held, the 
Group would continue to be able to meet 
its obligations as they fall due, without the 
need for substantive mitigating actions. 

On this basis, whilst it is acknowledged 
that there is considerable uncertainty 
regarding the future impacts of Covid-19, 
the Directors are satisfied that the Group 
remains well placed to manage its business 
risks successfully and therefore they have 
a reasonable expectation that the Group 
has adequate resources to continue in 
operational existence for a period of 
12 months from the date of approval 
of the financial statements. Accordingly, 
the financial statements continue to be 
prepared on a going concern basis. 

Viability statement
The viability statement containing a 
broader assessment by the Board of the 
Company’s ongoing viability, which also 
includes consideration of the impact of 
Covid-19, is set out in the Strategic 
report on pages 50 to 51.

Corporate governance 
statement
The Company’s statement on corporate 
governance can be found on page 69 of the 
Corporate governance report. The report 
forms part of this Directors’ report and 
is incorporated by cross reference. 

Annual General Meeting
The Company’s Annual General 
Meeting will be held at 3:00pm on 
Monday, 10 May 2021 at Alfa’s head 
office at Moor Place, 1 Fore Street, 
London, EC2Y 9DT. The Notice of 
Meeting setting out the resolutions to 
be proposed at the 2021 AGM, together 
with explanatory notes, will be sent to 
shareholders as a separate document and 
made available on the Company’s website 
www.investors.alfasystems.com. 

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020I N D E P E N D E N T   A U D I T O R ’ S   R E P O R T   T O   T H E   M E M B E R S 
O F   A L FA   F I N A N C I A L   S O F T WA R E   H O L D I N G S   P L C

113

Opinion
We have audited the financial statements of Alfa Financial Software Holdings plc (the ‘parent company’) and its subsidiaries 
(the ‘group’) for the year ended 31 December 2020 which comprise the Consolidated statement of profit or loss and comprehensive 
income, Consolidated statement of financial position, Consolidated statement of changes in equity, Consolidated statement of 
cash flows, Company statement of financial position, Company statement of changes in equity and notes to the financial statements, 
including significant accounting policies. The financial reporting framework that has been applied in the preparation of the group 
financial statements is applicable law and International Accounting Standards in conformity with the requirements of the Companies 
Act 2006 and international financial reporting standards adopted pursuant to Regulation (EC) No 1606/2002 as it applies in the 
European Union. The financial reporting framework that has been applied in the preparation of the parent company financial 
statements is applicable law and United Kingdom Accounting Standards FRS 102 “The Financial Reporting Standard applicable 
in the UK and Republic of Ireland” (United Kingdom Generally Accepted Accounting Practice).

In our opinion: 

•  the financial statements give a true and fair view of the state of the group’s and of the parent company’s affairs as at 

31 December 2020 and of the group’s profit for the year then ended;

•  the group financial statements have been properly prepared in accordance with International Accounting Standards in 
conformity with the requirements of the Companies Act 2006 and international financial reporting standards adopted 
pursuant to Regulation (EC) No 1606/2002 as it applies in the European Union;

•  the parent company financial statements have been properly prepared in accordance with United Kingdom Generally 

Accepted Accounting Practice; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards 

the group financial statements, Article 4 of the IAS regulations.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our report. 
We are independent of the group and parent company in accordance with the ethical requirements that are relevant to our audit of the 
financial statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities and we have fulfilled our 
other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient 
and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the preparation of 
the financial statements is appropriate. Our evaluation of the directors’ assessment of the group’s and parent company’s ability to continue to 
adopt the going concern basis of accounting included reviewing and evaluating management’s three-year cash flow forecasts and the results 
of scenario analysis. Disclosure of the group’s prospects and viability is disclosed in the Viability statement in the Strategic Report and based 
on the results of the audit procedures outlined above, we have no observations to report.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or 
collectively, may cast significant doubt on the group’s or the parent company’s ability to continue as a going concern for a period of at least 
twelve months from when the financial statements are authorised for issue.

We have nothing material to add or draw attention to in relation to the directors’ statement in the financial statements about whether the 
directors considered it appropriate to adopt the going concern basis of accounting.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

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Summary of our audit approach

Key audit matters

Group
• Revenue recognition

Parent Company
• None

Materiality

Group
• Overall materiality: £893,000
• Performance materiality: £670,000

Parent Company
• Overall materiality: £882,000
• Performance materiality: £662,000
Our audit procedures covered 100% of revenue, 98% of total assets and 94% of profit before tax.

Scope

Key audit matters
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the group financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) 
we identified, including those which had the greatest effect on the overall audit strategy, the allocation of resources in the audit and 
directing the efforts of the engagement team. These matters were addressed in the context of our audit of the group and parent company 
financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.

Revenue recognition

Key audit matter 
description

The 2020 group financial statements disclose the following types of revenue:

• Software implementation: £27.3m (2019: £26.1m)
• Ongoing development and services (“ODS”): £32.4m (2019: £23.4m)
• Maintenance: £19.2m (2019: £14.9m)

The Group’s operations include complex software implementation programmes and service activities. 
The delivery of these contracts typically extends over more than one reporting period, and often the original 
project plans are amended, as the implementation progresses. As such, in recognising revenue, management 
has to apply a number of judgements to allocate the overall transaction price across the multiple performance 
obligations that have been identified within these projects. 

In addition, due to the structure of the Group’s licence and maintenance contractual arrangements, the Group 
also receives one-off licence uplifts or maintenance / right to use termination payments which need to be 
accounted for in accordance with IFRS 15 “Revenue from contracts with customers”.

We consider revenue recognition to be a key audit matter due to:

•  The level of judgement involved in the identification of distinct performance obligations and subsequent 

measurement of revenue and timing of recognition

•  The potential risk of fraud in revenue recognition
•  The allocation of audit resources and effort. 

Further details on revenue recognition are included in note 1.5 “Accounting policies – Revenue recognition”, 
note 2 “Critical accounting judgements, estimates and assumptions” and note 5 “Revenue from contracts 
with customers”.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020115

How the matter 
was addressed 
in the audit

In response to this key audit matter, the audit procedures we performed included: 

•  Obtaining an understanding of the processes and controls around revenue recognition. 
• Reviewing the group’s revenue recognition policy, including supporting accounting papers, to assess whether 
performance obligations have been appropriately identified and revenue recognised in line with IFRS 15.

For software implementation revenue we:

•  Assessed management’s analysis of the performance obligations within individual contracts and of how 

the 5 steps in IFRS 15 should be applied.

•  Audited the revenue recognition calculations for a sample of the most significant contracts to assess 

whether the methodology applied was consistent with the group’s revenue recognition policy. This included 
testing inputs in the calculations. 

•  Verified the explanations and data provided by management by holding discussions with project managers 
regarding the key assumptions and judgements made, in particular around the estimates of the projected 
costs to complete and the completeness of any contract arrangements, including any unusual terms and 
contract modifications.

•  Tested the completeness and accuracy of timesheet data as some performance obligations are recognised 

based on days worked.

•  Challenged management on the appropriateness of estimates made in the IFRS 15 calculations. This included 
assessing the results of management’s sensitivity analysis over critical accounting estimates and performing 
further analysis to assess the degree of sensitivity of estimates applied. 

•  Assessed the accounting for services scoped out of the implementation revenue calculations and treated 
as part of ODS revenue and whether these are appropriately considered to be separate and distinct 
performance obligations.

• Audited the disclosures in the financial statements and evaluated whether the policy for revenue 

recognition is appropriately explained and critical judgements and key sources of estimation uncertainty 
are appropriately disclosed. 

We also performed substantive testing over a sample of revenue and maintenance revenue. This testing 
included assessing whether contract modifications had been appropriately accounted for. 

Specifically in respect of the “new one-off five-year contract with a customer” referred to in note 2, we:

•  Assessed management’s analysis of the performance obligations and stand-alone selling-prices used 
in determining the allocation of the contract consideration and subsequent recognition of revenue.

•  Challenged management on the appropriateness of the key judgements and estimates made.
• Corroborated management’s calculations of stand alone selling prices and checked the accuracy 

of the revenue recognition calculations.

•  Involved a financial reporting specialist in our audit work on this area.
Disclosure of the impact of the key judgements and estimates applied in respect of revenue recognition are 
disclosed in note 2 to the financial statements. Based on the results of the audit procedures outlined above, 
we have no observations to report.

Key observations

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Our application of materiality
When establishing our overall audit strategy, we set certain thresholds which help us to determine the nature, timing and extent of 
our audit procedures. When evaluating whether the effects of misstatements, both individually and on the financial statements as 
a whole, could reasonably influence the economic decisions of the users we take into account the qualitative nature and the size 
of the misstatements. Based on our professional judgement, we determined materiality as follows:

Overall materiality

Basis for determining 
overall materiality

Rationale for 
benchmark applied

Group

£893,000 

Parent company

£882,000

5% of profit before tax (adjusted to exclude 
one-off licence revenue associated with a five-year 
contract extension)

1% of net assets (capped at 99% of group 
overall materiality)

As a listed entity, profit before taxation is considered 
the most appropriate benchmark for users of the 
financial statements.

Net assets is considered to be the most 
appropriate benchmark for the parent 
company as it is primarily a holding company.

Performance materiality

£670,000 

£662,000

Basis for determining 
performance materiality

Reporting of 
misstatements to 
the Audit Committee

75% of overall materiality

75% of overall materiality

Misstatements in excess of £45,000 and 
misstatements below that threshold that, in our 
view, warranted reporting on qualitative grounds. 

Misstatements in excess of £44,000 and 
misstatements below that threshold that, 
in our view, warranted reporting on 
qualitative grounds. 

An overview of the scope of our audit
The group consists of 9 components, located in the following countries; 

• United Kingdom
• United States of America
• Germany
• France
• Australia
• New Zealand

Full scope audits were performed for 4 components, specific audit procedures for 3 components and analytical procedures at group 
level for the remaining 2 components. 

Full scope audit

Specific audit procedures 

Total

Number of 
components

Revenue

Total assets

4

3

7

73%

27%

100%

92%

6%

98%

Profit 
before tax

64%

30%

94%

Specific audit procedures were performed on components which are not financially significant by size but include a significant risk. 
The specific audit procedures included testing of revenue and the associated balance sheet amounts as described in the key audit 
matter section above. 

All audit work was completed by the group audit team and no component auditors were used in our audit.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020117

Other information
The other information comprises the information included in the annual report other than the financial statements and our auditor’s 
report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial 
statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express 
any form of assurance conclusion thereon. 

Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the course of the audit or otherwise appears to be materially misstated. 
If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise 
to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there 
is a material misstatement of this other information, we are required to report that fact. 

We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, the part of the directors’ remuneration report to be audited has been properly prepared in accordance with the 
Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial statements 
are prepared is consistent with the financial statements and those reports have been prepared in accordance with applicable 
legal requirements; 

•  the information about internal control and risk management systems in relation to financial reporting processes and about share 

capital structures, given in compliance with rules 7.2.5 and 7.2.6 in the Disclosure Rules and Transparency Rules sourcebook made 
by the Financial Conduct Authority (the FCA Rules), is consistent with the financial statements and has been prepared in accordance 
with applicable legal requirements; and

•  information about the company’s corporate governance code and practices and about its administrative, management and 

supervisory bodies and their committees complies with rules 7.2.2, 7.2.3 and 7.2.7 of the FCA Rules.

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the parent company and their environment obtained in the course 
of the audit, we have not identified material misstatements in:

•  the Strategic Report or the Directors’ Report; or
•  the information about internal control and risk management systems in relation to financial reporting processes and about share 

capital structures, given in compliance with rules 7.2.5 and 7.2.6 of the FCA Rules

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report 
to you if, in our opinion:

•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received 

from branches not visited by us; or

•  the parent company financial statements and the part of the directors’ remuneration report to be audited are not in agreement 

with the accounting records and returns; or

•  certain disclosures of directors’ remuneration specified by law are not made; or
•  we have not received all the information and explanations we require for our audit; or 
•  a corporate governance statement has not been prepared by the parent company. 

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Corporate governance statement
The Listing Rules require us to review the directors’ statement in relation to going concern, longer-term viability and that part of the 
Corporate Governance Statement relating to the parent company’s compliance with the provisions of the UK Corporate Governance 
Statement specified for our review.

Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the Corporate 
Governance Statement is materially consistent with the financial statements or our knowledge obtained during the audit:

•  Directors’ statement with regards the appropriateness of adopting the going concern basis of accounting and any material 

uncertainties identified as set out in the Viability Statement on pages 50 to 51;

•  Directors’ explanation as to its assessment of the group’s prospects, the period this assessment covers and why this period 

is appropriate as set out in the Viability Statement on pages 50 to 51;

•  Directors’ statement on fair, balanced and understandable as set out in the Audit Committee report on page 85;
•  Board’s confirmation that it has carried out a robust assessment of the emerging and principal risks as set out in the Principal risks 

and uncertainties section in the Strategic Report on pages 44 to 49;

•  The section of the annual report that describes the review of effectiveness of risk management and internal control systems as set 

out in the Audit Committee report on pages 85 to 86; and

•  The section describing the work of the audit committee as set out in the Audit Committee report on pages 82 to 87.

Responsibilities of directors
As explained more fully in the directors’ responsibilities statement set out on page 108, the directors are responsible for the preparation of 
the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is 
necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group’s and the parent company’s ability to continue 
as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the 
directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, 
but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which the audit was considered capable of detecting irregularities, including fraud
Irregularities are instances of non-compliance with laws and regulations. In relation to laws and regulations, the objectives of our 
audit are to obtain sufficient appropriate audit evidence regarding compliance with laws and regulations that have a direct effect 
on the determination of material amounts and disclosures in the financial statements, to perform audit procedures to help identify 
instances of non-compliance with other laws and regulations that may have a material effect on the financial statements, and to 
respond appropriately to identified or suspected non-compliance with laws and regulations identified during the audit. 

In relation to fraud, the objectives of our audit are to identify and assess the risk of material misstatement of the financial statements 
due to fraud, to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud 
through designing and implementing appropriate responses and to respond appropriately to fraud or suspected fraud identified 
during the audit. 

However, it is the primary responsibility of management, with the oversight of those charged with governance, to ensure that the entity’s 
operations are conducted in accordance with the provisions of laws and regulations and for the prevention and detection of fraud.

In identifying and assessing risks of material misstatement in respect of irregularities, including fraud, the group audit engagement team: 

•  obtained an understanding of the nature of the industry and sector, including the legal and regulatory frameworks that the group 
and parent company operate in and how the group and parent company are complying with the legal and regulatory frameworks;

•  inquired of management, and those charged with governance, about their own identification and assessment of the risks of 

irregularities, including any known actual, suspected or alleged instances of fraud; and

•  discussed matters about non-compliance with laws and regulations and how fraud might occur including assessment of how and where 

the financial statements may be susceptible to fraud.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020119

The most significant laws and regulations were determined as follows:

Legislation / Regulation

International Accounting 
Standards in conformity 
with the Companies 
Act, FRS 102 and 
Companies Act 2006

Tax compliance 
regulations

Additional audit procedures performed by the audit engagement team included:
•  Review of the financial statement disclosures and testing to supporting documentation;
•  Completion of disclosure checklists to identify areas of non-compliance.

•  Inspection of advice received from internal / external tax advisors
•  Involvement of a tax specialist in the audit of tax
•  Consideration of whether any matter identified during the audit required reporting to an 

appropriate authority outside the entity.

The areas that we identified as being susceptible to material misstatement due to fraud were:

Risk

Audit procedures performed by the audit engagement team:

Revenue recognition

Management override 
of controls 

The audit procedures performed in relation to revenue recognition are documented 
in the key audit matter section of our audit report.
•  Testing the appropriateness of journal entries and other adjustments
•  Assessing whether the judgements made in making accounting estimates are indicative 

of a potential bias

•  Evaluating the business rationale of any significant transactions that are unusual or outside 

the normal course of business.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting 
Council’s website at: http://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Other matters which we are required to address
We were appointed by management in July 2020 to audit the financial statements of the Company for the period ending 
31 December 2020. Following the recommendation of the Audit and Risk Committee, a resolution to appoint us for 
subsequent years will be proposed to shareholders at the Company’s AGM to be held on 10 May 2021. 

The period of total uninterrupted consecutive appointment is 1 year, covering the year ended 31 December 2020 to date.

The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the group or the parent company and 
we remain independent of the group and the parent company in conducting our audit. 

Our audit opinion is consistent with the additional report to the audit committee.

Use of our report 
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the company’s members those matters we are required to state to them in 
an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone 
other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Graham Ricketts 
(Senior Statutory Auditor)

For and on behalf of RSM UK Audit LLP, Statutory Auditor  
Chartered Accountants 
25 Farringdon Street 
London, UK 
22 March 2021

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A N D   C O M P R E H E N S I V E   I N C O M E

£’000s

Continuing operations

Revenue

Implementation and support expenses

Research and product development expenses

Sales, general and administrative expenses

Other operating income

Operating profit

Share of net loss of joint ventures

Profit before net finance costs and tax

Finance income

Finance expense

Profit before taxation

Taxation

Profit for the financial year

Other comprehensive income:

Exchange differences on translation of foreign operations

Other comprehensive income net of tax

Total comprehensive income for the year

Earnings per share (in pence) for profit attributable  
to the ordinary equity holders of the Company

Basic 

Diluted

Weighted average no. of shares (m) – basic 

Weighted average no. of shares (m) – diluted

Note

2020

2019

5

6

6

6

19

10

10

11

27

12

12

12

12

78,870

64,480 

(15,302)

(16,894) 

(18,901)

(15,662) 

(21,249)

(18,792) 

528

577

23,946

13,709 

(15)

–

23,931

13,709 

109

(800)

23,240

(2,871)

20,369

65

65

143 

(852)

13,000

(2,818) 

10,182 

(350) 

(350)

20,434

9,832

6.93

6.79

293.8

300.1

3.50

3.41 

290.6

298.8

The above consolidated statement of profit or loss and comprehensive income should be read in conjunction with the accompanying notes.

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£’000s

Assets

Non-current assets

Goodwill

Other intangible assets

Property, plant and equipment

Right-of-use assets

Deferred tax assets

Interests in joint ventures

Total non-current assets

Current assets

Trade receivables

Accrued income

Prepayments

Other receivables

Cash and cash equivalents

Total current assets

Total assets

Liabilities and equity

Current liabilities

Trade and other payables

Corporation tax

Lease liabilities

Contract liabilities – software implementation

Contract liabilities – deferred maintenance

Total current liabilities

Non-current liabilities

Lease liabilities

Provisions for other liabilities

Total non-current liabilities

Total liabilities

Capital and reserves

Share capital

Translation reserve

Retained earnings 

Total equity

Total liabilities and equity

Note

2020

2019

14

15

16

17

18

19

20

21

21

21

22

23

23

24

23/32

23/32

24

25

26

27

24,737

 24,737 

2,153

885

 2,255 

 1,166 

14,841

16,402

1,794

394

596

–

44,804

 45,156

5,812

4,992

2,065

799

37,020

50,688

95,492

8,120

1,266

1,701

1,947

5,047

 4,050 

 7,214 

 1,613 

 1,020 

 58,839 

 72,736 

 117,892

 5,884 

 1,355 

1,672

 4,581

 4,060 

18,081

17,552

15,790

1,392

17,182

35,263

300

91

59,838

60,229

95,492

17,330

667

17,997

 35,549 

300

26

82,017

82,343

 117,892

The above consolidated statement of financial position should be read in conjunction with the accompanying notes. 

The consolidated financial statements on pages 120 to 153 were approved and authorised for issue by the Board of Directors on 
22 March 2021 and signed on its behalf.

Andrew Denton
Chief Executive Officer

Duncan Magrath
Chief Financial Officer

Alfa Financial Software Holdings PLC – Registered number 10713517 

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£’000s

Balance as at 1 January 2019 

Effect of initial application of IFRS 16

Deferred tax impact of initial application of IFRS 16

Adjusted balance at 1 January 2019 

Profit for the financial year

Other comprehensive expense

Total comprehensive (expense)/income for the year

Equity-settled share-based payment schemes

Balance as at 31 December 2019

Profit for the financial year

Other comprehensive income

Total comprehensive income for the year

Equity-settled share-based payment schemes 

Equity-settled share-based payment schemes – 
deferred tax impact

Dividends

Note

Share capital

Translation 
reserve

300

376

–

–

300

–

–

–

–

300

–

–

–

–

–

–

–

–

376

–

(350)

(350)

–

26

–

65

65

–

–

–

28

28

18

30

Equity 
attributable to 
owners of the 
parent

72,915

Retained 
earnings

72,239

(1,459)

(1,459)

419

71,199

10,182

–

10,182

636

82,017

20,369

–

20,369

1,321

419

71,875

10,182

(350)

9,832

636

82,343

20,369

65

20,434

1,321

369

369

(44,238)

(44,238)

Balance as at 31 December 2020

300

91

59,838

60,229

The above consolidated statement of changes in equity should be read in conjunction with the accompanying notes.

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£’000s

Cash flows from operating activities

Profit before tax

Net finance costs

Share of net loss from joint venture

Operating profit

Adjustments:

Depreciation 

Amortisation

Share-based payment charge

Loss on disposal of assets

Movement in provisions

Movement in contract liabilities

Movement in working capital:

Movement in trade and other receivables

Movement in trade and other payables (excluding contract liabilities)

Cash generated from operations

Interest element on lease payments

Other interest paid

Income taxes paid

Net cash generated from operating activities

Cash flows from investing activities

Purchases of property, plant and equipment

Purchases of computer software

Payments for internally developed software

Investment in joint venture

Loan to joint venture

Interest received

Net cash used in investing activities

Cash flows from financing activities

Dividends paid to Company shareholders

Principal element on lease payments

Cash used in financing activities

Net (decrease)/increase in cash 

Note

2020

2019

23,240

13,000

691

15

709

–

23,946

 13,709

2,253

842

1,515

61

532

2,388

428

 724 

–

515

(1,945)

3,110 

646

2,249

2,532

(858) 

30,099

22,548

(787)

(13)

(3,757)

25,542

(240)

(117)

(650)

(336)

(64)

109

(852)

–

(4,074)

17,622

(376)

(565) 

(1,135) 

–

–

143

(1,298)

(1,933)

(44,238)

–

6/16/17

6/15

28

25

23

20

23

10/24

19

11

16

15

15

19

19

10

24

(1,700)

(45,938)

(21,694)

58,839

(1,610)

(1,610)

14,079

44,922

(125)

(162) 

37,020

58,839

Cash and cash equivalents at the beginning of the year

Effect of foreign exchange rate changes on cash and cash equivalents

Cash and cash equivalents at the end of the year

22

22

The above consolidated statement of cash flows should be read in conjunction with the accompanying notes. 

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F O R   T H E   Y E A R   E N D E D   3 1   D E C E M B E R   2 0 2 0

Summary of significant accounting policies

1. 
This note provides a list of the significant accounting policies adopted in the preparation of these consolidated financial statements. 
These policies have been consistently applied to all the years presented, unless otherwise stated. The financial statements are for 
the Group, consisting of Alfa Financial Software Holdings PLC (Alfa or the company), its subsidiaries and joint operation and are 
presented to the nearest thousand.

The principal activity of the Group is to provide software solutions and consultancy services to the asset finance industry in the 
United Kingdom, United States of America, Europe and Australasia. 

1.1  Basis of preparation
Compliance with IFRS 
The consolidated financial statements of the Group have been prepared in accordance with international accounting standards in 
conformity with the requirements of the Companies Act 2006 and international financial reporting standards adopted pursuant 
to Regulation (EC) No 1606/2002 as it applies in the European Union.

Historical cost convention 
The consolidated financial statements have been prepared under the historical cost convention, other than the revaluation of financial 
assets and financial liabilities recorded at fair value through profit or loss. 

Going concern 
The financial statements are prepared on the going concern basis. The Group continues to be cash-generative and the Directors believe 
that the Group has a resilient business model. The Group meets its day-to-day working capital requirements through its cash reserves 
generated from operating activities. The Group’s forecasts and projections, taking account of reasonably possible changes in trading 
performance including the possible impacts of Covid-19, show that the Group has sufficient cash reserves to continue to operate for 
a period of not less than 12 months from the date of these financial statements. 

The going concern assessment also includes downside stress testing in line with FRC guidance which demonstrates that even in the 
most extreme downside conditions considered reasonably possible, given the existing level of cash held, the Group would continue 
to be able to meet its obligations as they fall due, without the need for substantive mitigating actions. 

On this basis, whilst it is acknowledged that there is continued uncertainty surrounding the future impacts of Covid-19, the Directors 
consider it appropriate to continue to adopt the going concern basis of accounting in preparing the financial statements.

New and amended standards adopted by the Group 
Effective for periods commencing on or after 1 January 2020: 

• Amendments to IFRS 9, IAS 39 and IFRS 7: Interest Rate Benchmark Reform (issued on 26 September 2019)
• Amendments to IAS 1 and IAS 8: Definition of Material (issued on 31 October 2018) 
• Amendments to References to the Conceptual Framework in IFRS Standards (issued on 29 March 2018)
• Amendments to IFRS 3 Business Combinations (issued on 22 October 2018) 

The above standards have been endorsed by both the EU and the UK (from 1 January 2021). EU-IFRS at 31 December 2020 were 
adopted for use within the UK by Regulation 4 of Statutory Instrument 2019/685. The adoption of the above standards had no 
material impact.

New standards, amendments and interpretations not yet adopted 
Effective for periods commencing on or after 1 June 2020: 

• Amendments to IFRS 16 Leases: Covid 19-Related Rent Concessions

EU-IFRS at 31 December 2020 were adopted for use within the UK by Regulation 4 of Statutory Instrument 2019/685. The adoption 

of this standard is not expected to have a material impact. 

1.2  Group structure
Basis of consolidation
Subsidiaries are all entities over which the Group has control. The Group controls an entity when the Group is exposed to, or has rights 
to, variable returns from its involvement with the entity and has the ability to affect those returns through its power over the entity. 
Subsidiaries are fully consolidated from the date on which control is transferred to the Group. 

Unless otherwise stated, subsidiaries have share capital consisting solely of ordinary shares, and the proportion of ownership interests held 
equals the voting rights held by the Group. The country of incorporation or registration is also each subsidiary’s principal place of business.

All intra-Group transactions, balances, income and expenses are eliminated on consolidation. All subsidiaries have a 31 December year end.

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Joint arrangements
A joint arrangement is a contractual arrangement whereby the Group and other parties undertake an economic activity that is subject 
to joint control; that is, when the relevant activities that significantly affect the investee’s returns require the unanimous consent of the 
parties sharing control.

Joint control is the contractually agreed sharing of control of an arrangement, and exists only when decisions about the activities 
that significantly affect the arrangement’s returns require the unanimous consent of the parties sharing control. Judgement  
is required in determining this classification through an evaluation of the facts and circumstances arising from each individual 
arrangement. Joint arrangements are classified as either joint operations or joint ventures based on the rights and obligations 
of the parties to the arrangement. In joint operations, the parties have rights to the assets and obligations for the liabilities 
relating to the arrangement, whereas in joint ventures, the parties have rights to the net assets of the arrangement. 

Alfa only has one joint venture, namely Alfa iQ, which was formed in May 2020. The investment in the joint venture is accounted for using 
the equity method. The Group’s share of the joint venture’s net profit/ (loss) is based on its most recent financial statement drawn up to the 
Group’s balance sheet date. The total carrying value of investment in joint venture represents the cost of the investment, including loans 
which form part of the net investment in the joint venture, plus the share of post-acquisition retained earnings and any other movements 
in reserves less any impairment in the value of the investment.

The carrying values of joint ventures are reviewed on a regular basis and if there is objective evidence that an impairment in value has 
occurred as a result of one or more events during the period, the investment is impaired. The Group’s share of the joint venture’s losses 
in excess of its interest in that joint venture is not recognised to the extent that the Group has incurred legal or constructive obligations 
or made payments on behalf of the joint venture. Unrealised gains arising from transactions with joint ventures are eliminated against 
the investment to the extent of the Group’s interest in the investee. Unrealised losses are eliminated in the same way, but only to the 
extent that there is no evidence of impairment.

Loans to the joint venture are measured at fair value on initial recognition, and subsequently carried at amorised cost. Any surplus 
between the nominal and fair value of the loan is recognised as an investment in the joint venture. 

1.3  Segment reporting 
Operating and reporting segments are reported in a manner consistent with the internal reporting provided to the Chief Operating 
Decision Maker (CODM). The Group’s Chief Executive Officer (CEO), who is responsible for allocating resources and assessing 
performance, has been identified as the CODM.

The CODM regularly reviews the Group’s operating results in order to assess performance and to allocate resources. The CODM 
considers the business from a product perspective and, therefore, recognises one operating and reporting segment, being the sale 
of software and related services. The Group is choosing to present revenue segmentation by type of project and a consolidated 
Operating Profit measure, as presented to the CODM, along with the required entity wide disclosure.

The Group discloses revenue split by type of project being Software implementation, Ongoing development and services (ODS) 
and Maintenance. 

a.   Software implementation project revenue – An implementation process contains three types of billing streams, being  licence fee, 
fees in relation to implementation tasks and fees for additional development. Software implementation projects can take from 
a few months to several years depending on the complexity of the implementation and the size of customer. 

The licence element is generally invoiced and collected at the beginning of the project and the licence amount is banded by the 
number of geographies, modules taken by the customer and the number of contracts or agreements to be written and managed 
on Alfa Systems. 

Implementation and development fees are invoiced monthly in arrears based on a daily rate basis.

b.   ODS revenue represents the ongoing development and services efforts which are either ad hoc projects with existing customers 

or relate to development or services delivered after a new implementation. The services can be: pre-implementation work; support 
following an implementation; further development for customer specific functionality; or change management assistance. 
Such services are generally provided on a shorter contractual term.

c.   Maintenance revenue is primarily invoiced periodically in advance. Maintenance amounts are linked to the volumes of contracts or 
agreements being written through Alfa Systems and therefore increase if the customer’s portfolio increases. Certain of the Group’s 
customers have maintenance invoiced on a monthly basis. Maintenance revenue also includes any revenue generated from the 
Group’s Cloud Hosting activities which are invoiced on a monthly basis.

See note 1.5 for details of our revenue recognition accounting policy and note 2 for the critical accounting judgements and estimates 
in relation to revenue recognition.

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Summary of significant accounting policies continued

1. 
1.4  Foreign currency translation 
Functional currency 
Items included in the consolidated financial statements of each of the Group’s subsidiaries are measured using their functional currency. 
The functional currency of the parent and each subsidiary is the currency of the primary economic environment in which the entity 
operates. See applicable exchange rates used in 2020 below:

USD

EUR

NZD

AUD

2020

2019

Closing

Average

Closing

Average

1.37

1.11

1.89

1.77

1.28

1.13

1.98

1.86

1.32

1.18

1.96

1.88

1.28

1.14

1.94

1.84

Presentation currency 
The consolidated financial statements are presented in pounds sterling. Alfa’s functional and presentation currency is pounds sterling.

Group companies 
The results and financial position of foreign operations (none of which has the currency of a hyperinflationary economy) that have 
a functional currency different from the presentation currency are translated into the presentation currency as follows:

• Assets and liabilities for each consolidated statement of financial position presented are translated at the closing rate at the date 

of that consolidated statement of financial position;

• Income and expenses for each statement of profit or loss and statement of comprehensive income are translated at average exchange 
rates (unless this is not a reasonable approximation of the cumulative effect of the rates prevailing on the transaction dates, in which 
case income and expenses are translated at the dates of the transactions); and
• All resulting exchange differences are recognised in other comprehensive income.

On consolidation, exchange differences arising from the translation of any net investment in foreign entities are recognised in other 
comprehensive income. When a foreign operation is sold the associated exchange differences are reclassified to profit or loss, as part 
of the gain or loss on sale.

Foreign currency transactions 
Transactions in foreign currencies are translated into the respective functional currencies using the exchange rates prevailing at the 
dates of the transactions. Foreign exchange differences arising from the settlement of such transactions and from the translation at 
the reporting date of monetary assets and liabilities denominated in foreign currencies are recognised in profit or loss. See applicable 
exchange rates used by the Group above.

1.5  Revenue recognition
The Group derives revenue from the following sources: 

i 

 Software implementation revenue which includes software licences, software development and other software implementation services; 

ii  Ongoing development and support services; and

iii  Software maintenance (help desk and other support services) and Cloud Hosting services.

The Group provides the right to use, software development services, core implementation services and ongoing support of its 
product, Alfa Systems. The Group’s contractual arrangements contain multiple deliverables or services, such as the development 
or customisation of the software to the customer’s requirements, implementation services such as migration of data and testing 
and certain project management services. 

Alfa assesses whether there are distinct performance obligations at the start of each contract and throughout the performance of 
the implementation, development and services projects and maintenance period. These performance obligations are laid out below. 
Any one contract may include a single performance obligation or a combination of those listed below:

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a.  Software implementation services 
Where implementation services are considered to be distinct, i.e. when relatively straightforward, do not require additional development 
services and could be performed by an external third party, the implementation services are accounted for as a separate performance 
obligation from any development services. The transaction price is allocated to each performance obligation based on the stand-alone 
selling prices, derived from day rates and is recognised over time based on the effort incurred, limited to the amount to which Alfa has 
a right to payment. 

Development services 

b.  
The second performance obligation is the granting of a right to use Alfa Systems, which includes the delivery of the related software 
licence and any development efforts which change the underlying code. The total revenue attributable to this performance obligation 
is estimated at the outset of the relevant software implementation project and recognised as the effort is expended, on a percentage 
of completion basis, limited to the amount to which Alfa has the right to payment. A percentage-of-completion basis has been used 
because customers obtain the ability to benefit from the product from the start of the implementation project, the development or 
customisation of the asset has no alternative use to the Group; and the customer is entitled to the benefits of the efforts as at the 
date the efforts are delivered, so recognition over time is appropriate. 

Development services are valued using the residual value method as there are no stand-alone selling prices which are observable as 
each project is customised.

c.  Option over the right to use Alfa Systems 
In the event that customers have to pay periodic maintenance fees in order to keep using Alfa Systems, a component of these future 
maintenance fees is attributable to the right to use the software. In these circumstances the licence granted by Alfa is considered 
to renew in future periods. There may be a material right in respect of discounts in future periods. In order to ascribe a value to this 
option management initially determine the periodic value of the development services during the software implementation period 
and estimate the remaining expected customer life. 

The value of this option is built up from the start of the implementation project in line with the percentage of completion of 
development efforts described in 1.5(b) above. Following the completion of the implementation project, the value of this option 
is recognised evenly over the expected remaining customer life.

Periodic right to use Alfa Systems 

d.  
This represents the proportion of the annual maintenance fee which relates to the periodic option to renew the right to use Alfa 
Systems. If there is the right of clawback of the annual right to use, such amounts are recognised throughout the annual period. 
If there is no right of clawback, then the annual right to use amount is recognised in full when there is a right of collection. 

e.  Periodic maintenance amounts 
This represents the stand-alone selling price of the ongoing support or maintenance of Alfa Systems which is recognised throughout 
the period over which the services are delivered. 

f.  Subscription amounts 
Certain of the Group’s implementation and service contracts include a subscription payment mechanism. This represents a monthly 
fee charged to the customer covering the following performance obligations; the provision of monthly hosting services; the monthly 
periodic right to use Alfa Systems and the provision of monthly maintenance services (when this becomes applicable to the customer). 
The monthly payments are recognised as revenue in the period to which they relate. This reflects the underlying performance 
obligations of the Group and termination rights of the customer.

One-off revenue amounts

g.  
From time to time, the Group is entitled to receive one-off licence revenue from its customers as they increase the number of contracts 
on their version of Alfa Systems. Additionally, there are times when catch-up periodic maintenance amounts are entitled to be received 
by the Group, also as a result of the increased number of contracts. Generally this revenue is recognised at the point in time it is invoiced, 
or becomes contractually payable, reflecting the fact that the Group has no remaining performance obligations to satisfy.

Variable consideration
Certain of the Group’s licence fees are receivable at the point where the number of contracts held on Alfa Systems exceeds a certain 
contract band. If these licence revenues relate to customers who already have a live instance of the software, they are recognised at 
the point in time in which the licence becomes receivable. When these software licences are associated with an implementation project 
and the customisation of the software, management applies judgement as to when to include these amounts within the associated 
percentage of completion calculation. In line with IFRS 15, these amounts are recognised as revenue at the point in time that it is highly 
probable that the amounts would not be reversed.

Capitalised sales incentive costs
The Group incentivises its sale force for securing sales. In line with IFRS 15, these costs are capitalised and are amortised in line with the 
percentage of completion of the software implementation project.

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Summary of significant accounting policies continued

1. 
1.6  Operating expenses
Operating expenses include items such as personnel costs (including training and recruitment), cost of software not capitalised, 
research and development costs and other infrastructure expenses. These items have been grouped into the following categories 
for disclosure purposes:

• Implementation and support expenses – Such expenses relate to the remuneration of personnel assigned to software implementation 

support, in addition to project-related travel and accommodation expenses and an appropriate portion of relevant overheads. 

• Research and product development expenses – The Group invests a substantial part of its time in research and product development 
work in relation to the enhancement of its product platform and capabilities. Research and product development work is charged 
to the customer where it is linked to specific customer projects, such as initial software implementations or customisation of the 
software to the customer’s requirements. The Group’s research and product development costs include remuneration costs and 
an appropriate portion of relevant overheads. 

Internally generated research and product development costs only qualify for capitalisation if the Group can demonstrate all of the 
criteria explained in note 1.14, where capitalised development costs are disclosed as internally generated intangible assets. If the 
criteria are not met, such expenditure is recognised as an expense in the period in which it is incurred. The Group continues to assess 
the eligibility of development costs for capitalisation on a project by project basis.
• Sales, general and administrative expenses include all the residual operating costs. 

Income tax

1.7 
Taxation expense for the year comprises current and deferred tax recognised in the reporting period. Tax is recognised in profit and 
loss, except to the extent that it relates to items recognised in other comprehensive income or directly in equity. Current or deferred 
taxation assets and liabilities are not discounted.

Current tax 
The current income tax charge is calculated on the basis of the tax laws enacted or substantively enacted at the reporting date in the 
countries where the Group and its subsidiaries operate and generate taxable income. Management periodically evaluates positions 
taken in tax returns with respect to situations in which applicable tax regulation is subject to interpretation. It establishes provisions 
where appropriate on the basis of amounts expected to be paid to the tax authorities. 

Deferred tax 
Deferred income tax is recognised, using the liability method, on temporary differences arising between the tax bases of assets 
and liabilities and their carrying amounts in the Group’s consolidated financial statements. However, the deferred income tax is not 
accounted for if it arises from initial recognition of an asset or liability in a transaction other than a business combination that at the 
time of the transaction affects neither accounting nor taxable profit or loss. Deferred income tax is determined using tax rates (and 
laws) that have been enacted or substantively enacted by the reporting date and are expected to apply when the related deferred 
income tax asset is realised or the deferred income tax liability is settled. 

Deferred income tax assets are recognised to the extent that it is probable that future taxable profits will be available against which the 
temporary differences can be utilised. Deferred income tax assets and liabilities are offset when there is a legally enforceable right to 
offset current tax assets against current tax liabilities and when the deferred income taxes assets and liabilities relate to income taxes 
levied by the same taxation authority on either the taxable entity or different taxable entities where there is an intention to settle the 
balances on a net basis. 

1.8  Leases
Alfa enters into lease contracts in respect of various properties and motor vehicles. These rental contracts are typically made for fixed 
periods of two to 10 years, and sometimes have extension options. Lease terms are negotiated on an individual basis and contain a wide 
range of different terms and conditions. In accordance with IFRS 16, leases are recognised as a right-of-use asset with a corresponding 
liability, at the date at which the leased asset is available for use by Alfa. These assets and liabilities are initially measured on a present 
value basis (as set out in more detail below), with each subsequent lease payment allocated between the liability and finance cost. 
The finance cost is charged to profit or loss over the lease period to produce a constant periodic rate of interest on the remaining 
balance of the liability for each period. The right-of-use asset is depreciated over the shorter of the asset’s useful life and the lease term 
on a straight-line basis.

Alfa assesses whether a contract is, or contains a lease, at inception of the contract. The Group recognises a right-of-use asset and 
a corresponding lease liability, with respect to all lease arrangements in which it is the lessee, except for short-term leases (defined 
as leases with a lease term of 12 months, or fewer) and leases of low-value assets. For these leases, the Group recognises the lease 
payments as an expense on a straight-line basis over the term of the lease, unless another systematic basis is more representative 
of the time pattern in which economic benefits from the leased assets are consumed.

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Lease liabilities 
The lease liability is initially measured at the present value of the lease payments that are not paid at the commencement date, discounted 
by using the rate implicit in the lease . If this rate cannot be readily determined, the Group uses its incremental borrowing rate.

Lease payments included in the measurement of the lease liability comprise:

• Fixed lease payments (including in substance fixed payments), less any lease incentives; 
• Variable lease payments that depend on an index or rate, initially measured using the index or rate at the commencement date; 
• The amount expected to be payable by the lessee under residual value guarantees; 
• The exercise price of purchase options, if the lessee is reasonably certain to exercise the options; and 
• Penalties for terminating the lease, if the lease term reflects the exercise of an option to terminate the lease. 

The lease liability is presented in separate lines, split between current and non-current liabilities, in the consolidated statement of 
financial position. It is subsequently measured by increasing the carrying amount to reflect interest on the lease liability (using the 
effective interest method) and by reducing the carrying amount to reflect the lease payments made.

The Group re-measures the lease liability (and makes a corresponding adjustment to the related right-of-use asset) whenever:

• The lease term has changed, or there is a change in the assessment of exercise of a purchase option, in which case the lease liability is 

re-measured by discounting the revised lease payments using a revised discount rate; 

• The lease payments change due to changes in an index, or rate, or a change in expected payment under a guaranteed residual value. 
In these cases, the lease liability is re-measured by discounting the revised lease payments, using the initial discount rate (unless the 
lease payments change is due to a change in a floating interest rate, in which case a revised discount rate is used); and 

• A lease contract is modified and the lease modification is not accounted for as a separate lease, in which case the lease liability is 

re-measured by discounting the revised lease payments using a revised discount rate. 

Right-of-use assets 
The right-of-use assets comprise:

• The initial measurement of the corresponding lease liability;
• Lease payments made at, or before, the commencement day;
• Any initial direct costs; and 
• Restoration cost.

The right-of-use assets are presented as a separate line in the consolidated statement of financial position.

The right-of-use assets are subsequently measured at cost less accumulated depreciation and impairment losses (if applicable). 
They are depreciated from the commencement date of the lease and over the shorter period of the lease term and useful life of the 
underlying asset. If a lease transfers ownership of the underlying asset, or the cost of the right-of-use asset reflects an expectation 
that the Group will exercise a purchase option, the related right-of-use asset is depreciated over the useful life of the underlying asset. 
Currently, the Group does not have any leases that include a purchase option, or transfer ownership of the underlying asset.

Whenever the Group incurs an obligation for costs to dismantle and remove a leased asset, restore the site on which it is located, 
or restore the underlying asset to the condition required by the terms and conditions of the lease, a provision is recognised and 
measured under IAS 37. 

Extension options (or periods after termination options) are only included in the lease term if the lease is reasonably certain to be 
extended (or not terminated). The assessment is reviewed if a significant event or a significant change in circumstances occurs which 
affects this assessment and that is within the control of the lessee. During the current financial period, there have been no changes 
in such assessments. 

Variable rents that do not depend on an index, or rate, are not included in the measurement of the lease liability and the right-of-use 
asset. The related payments are recognised as an expense in the period in which the event or condition that triggers those payments 
occurs and are included as an expense in the consolidated statement of profit or loss and comprehensive income.

Impairment of assets

1.9 
Goodwill is tested annually for impairment. The carrying amount is allocated to the cash-generating unit (CGU) that is expected to 
benefit from investment and which represents the lowest level at which the goodwill is monitored for internal management purposes. 
The carrying value of the CGU is then compared to the higher of its fair value less costs of disposal and its value in use. Any impairment 
attributed to the goodwill is recognised immediately as an expense and is not subsequently reversed.

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Summary of significant accounting policies continued

1. 
Other assets are tested for impairment whenever events or changes in circumstances indicate that the carrying amount might 
not be recoverable. An impairment loss is recognised for the amount by which the asset’s carrying amount exceeds its recoverable 
amount. The recoverable amount is the higher of an asset’s fair value less costs of disposal and value in use. For the purposes of 
assessing impairment, assets are grouped at the lowest levels for which there are separately identifiable cash inflows which are 
largely independent of the cash inflows from other assets or groups of assets (cash-generating units). Non-financial assets other 
than goodwill that suffered an impairment are reviewed for possible reversal of the impairment at the end of each reporting period.

1.10  Cash and cash equivalents
Cash and cash equivalents include cash at bank and in hand as well as short-term deposits with original maturities of three months or less.

1.11  Financial assets
Recognition and de-recognition 
Financial assets are recognised in the statement of financial position when the Group becomes party to the contractual provision of 
the instrument.

Financial assets are derecognised when the contractual rights to the cash flows from the financial asset expire, or when the financial 
asset and substantially all the risks and rewards are transferred. 

Classification and initial measurement of financial assets 
Except for those trade receivables that do not contain a significant financing component and are measured at the transaction price 
in accordance with IFRS 15, all financial assets are initially measured at fair value adjusted for transaction costs (where applicable). 
Financial assets, other than those designated and effective as hedging instruments, are classified into the following categories:

• Amortised cost;
• Fair value through profit or loss (FVTPL); and
• Fair value through other comprehensive income (FVOCI).

In the periods presented, the Group does not have any financial assets categorised as FVTPL or FVOCI. The classification is determined 
by both:

• The entity’s business model for managing the financial asset; and
• The contractual cash flow characteristics of the financial asset.

All income and expenses relating to financial assets that are recognised in profit or loss are presented within finance costs, finance income 
or other financial items, except for impairment of trade receivables which is presented within sales, general and administrative expenses.

Subsequent measurement of financial assets
Financial assets at amortised cost
Financial assets are measured at amortised cost if the assets meet the following conditions (and are not designated as FVTPL):

• They are held within a business model whose objective is to hold the financial assets and collect their contractual cash flows; and
• The contractual terms of the financial assets give rise to cash flows that are solely payments of principal and interest on the 

principal amount outstanding. 

After initial recognition, these are measured at amortised cost using the effective interest method. Discounting is omitted where the 
effect of discounting is immaterial. The Group’s trade and most other receivables (notes 20 and 21) and cash and cash equivalents 
(note 22) fall into this category of financial instruments.

Impairment of financial assets
Under IFRS 9 the requirements are to use forward-looking information to recognise expected credit losses – the ‘expected credit loss 
(ECL) model’. The Group considers a broad range of information when assessing credit risk and measuring expected credit losses, 
including past events, current conditions, reasonable and supportable forecasts that affect the expected collectability of the future 
cash flows of the instrument. 

In applying this forward-looking approach, a distinction is made between:

• Financial instruments that have not deteriorated significantly in credit quality since initial recognition or that have low credit risk 

(‘Stage 1’); and

• Financial instruments that have deteriorated significantly in credit quality since initial recognition and whose credit risk is not low (‘Stage 2’).
• ‘Stage 3’ would cover financial assets that have objective evidence of impairment at the reporting date.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020131

‘12-month expected credit losses’ are recognised for the first category while ‘lifetime expected credit losses’ are recognised for the 
second and third categories.

1.12  Trade receivables
Trade receivables are amounts due from customers for licences sold or services performed in the ordinary course of business. They are 
generally due for settlement within 30 days of the invoice date and are therefore all classified as current. Trade receivables are recognised 
initially at fair value and subsequently measured at amortised cost using the effective interest method, less provision for impairment. 
An impairment loss is recognised when there is objective evidence that the Group will not be able to collect all amounts due according 
to the original terms of the receivable. The Group considers information developed internally or obtained from external sources that 
indicates that a debtor is unlikely to pay its creditors, including the Group, in full (without taking into account any collateral held by the 
Group) as an indication that a financial asset is not recoverable.

The Group has applied the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance. 
To measure the expected credit losses, trade receivables have been grouped based on days overdue. The expected impairment loss is 
recognised in the consolidated statement of profit or loss and comprehensive income within other expenses and subsequent recoveries 
are credited to the same account previously used to recognise the impairment charge. During the current and prior period the result of 
the above was immaterial and no impairment loss has been recognised.

The maximum exposure to credit risk at the reporting date is the carrying value of each class of receivable mentioned above. The credit 
qualities of these receivables are periodically assessed by reference to external credit ratings (if available) or to historical information 
about their default rates. The Group does not hold any collateral as security. 

As the total carrying amount of the current portion of the trade and other receivables is due within the next 12 months after the 
reporting date, the impact of applying the effective interest method is not significant and, therefore, the carrying amount equals 
the contractual amount or the fair value initially recognised.

1.13  Property, plant and equipment 
Property, plant and equipment is stated at historical cost less accumulated depreciation. Historical cost includes expenditure that is 
directly attributable to the acquisition of the item. Depreciation on assets is calculated using the straight-line method to allocate their 
cost over their estimated useful lives, as follows:

Fixtures and fittings: 3-10 years

IT equipment: 2-5 years

Motor vehicles: 10 years

The assets’ residual values and useful lives are reviewed and adjusted if necessary at each reporting date. An asset’s carrying amount 
is written down immediately to its recoverable amount if the asset’s carrying amount is greater than its estimated recoverable amount. 
Repairs and maintenance are charged to the consolidated statement of profit or loss and comprehensive income as incurred. Any gains 
or losses on disposals are recognised within ‘Sales, general and administrative expenses’ in the consolidated statement of profit or loss 
and comprehensive income unless otherwise specified.

Property, plant and equipment are reviewed for impairment whenever events or changes in circumstances indicate that the carrying 
amount may not be recoverable. An impairment loss is recognised for the amount by which the asset’s carrying amount exceeds its 
recoverable amount, which is the higher of an asset’s fair value less costs to sell and value in use. For the purpose of assessing 
impairment, assets are grouped at the lowest levels for which there are separately identifiable cash flows.

1.14  Goodwill and other intangible assets
Goodwill
Goodwill arose on the acquisition of subsidiaries in 2012 as part of a group reorganisation and represents the excess of the consideration 
transferred and the amount of any non-controlling interest in the investment over the fair value of the identifiable assets acquired 
and liabilities and contingent liabilities assumed. 

The Group assesses whether goodwill has suffered any impairment on an annual basis in accordance with the accounting policy 
stated in note 1.9 above. There is one CGU, being the Group, as its geographical operations do not have separate or distinct cash 
inflows. The recoverable amount of goodwill has been determined based on value-in-use calculations using cash flow projections 
from financial budgets and forecasts. 

Budgeted cash flow projections are based on the expectation of signing new customers in the Group’s sales pipeline as well as ongoing 
implementation projects or ODS projects with existing customers. Budgeted gross margin is based on historical evidence and the 
expectations of market development and efficiency leverage. Management believes that any reasonable change in any of the key 
assumptions on which the recoverable amount is based would not cause the reported carrying amount to exceed the recoverable 
amount of the CGU. The discount rate used reflects the Group’s pre-tax weighted average cost of capital (WACC), as adjusted 
for region specific risks and other factors as required by IFRS.

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Summary of significant accounting policies continued

1. 
Intangible assets
Internally generated product development costs only qualify for capitalisation if the Group can demonstrate all of the following:

• The technical feasibility of completing the intangible asset so that it will be available for use or sale, its intention to complete the 

intangible asset and use or sell it;

• Its ability to use or sell the intangible asset; including how the intangible asset will generate probable future economic benefits;
• The existence of a market or, if it is to be used internally, the usefulness of the intangible asset;
• The availability of adequate technical, financial and other resources to complete the development and to use or sell the intangible 

asset; and

• Its ability to measure reliably the expenditure attributable to the intangible asset during development.

Generally, commercial viability of new products, modules or capabilities is not proven until all high-risk development issues have 
been resolved through testing of the specific development. Development expenditure incurred on minor or major upgrades, or other 
changes in software functionality, does not satisfy the criteria, where it is considered that the product is not substantially new in its 
design or functional characteristics. Such expenditure is therefore recognised as an expense. See note 15 for disclosure of development 
costs which have met the criteria of IAS 38. The Group continues to assess the eligibility of development costs for capitalisation on a 
project–by-project basis.

Externally acquired intangible assets are initially recorded at historical cost. Historical cost includes expenditure that is directly 
attributable to the acquisition of the item. 

The Group amortises intangible assets with a limited useful life, using the straight-line method over the following periods:

Computer software: licence period or 10 years as applicable 

Internally generated software: 3-5 years

Research and development which does not meet the criteria set out above is recognised as an expense as incurred. Development costs 
previously recognised as an expense are not recognised as an asset in subsequent periods. 

1.15  Trade and other payables
Trade payables are obligations to pay for goods or services which have been acquired in the ordinary course of business from suppliers. 
Trade payables are recognised initially at fair value and subsequently measured at amortised costs using the effective interest rate 
method. As the total carrying amount is due within the next 12 months from the reporting date, the impact of applying the effective 
interest method is not significant and, therefore, the carrying amount equals the contractual amount or the fair value initially recognised. 

The Group’s financial liabilities include trade and other payables and lease liabilities. Financial liabilities are initially measured at fair value, 
and, where applicable, adjusted for transaction costs unless the Group designated a financial liability at fair value through profit or loss. 
Subsequently, financial liabilities are measured at amortised cost using the effective interest method. All interest-related charges and, 
if applicable, changes in an instrument’s fair value that are reported in profit or loss are included within finance costs or finance income. 
The Group derecognises financial liabilities when, and only when, the Group’s obligations are discharged, cancelled or expired.

Trade and other payables and lease liabilities are classified as current liabilities if payment is due within one year or less. If not, they are 
presented as non-current liabilities.

1.16  Provisions
Provisions are recognised when the Group has a present legal or constructive obligation as a result of past events, it is more likely than not that 
an outflow of resources will be required to settle the obligation and a reliable estimate of the amount can be made. When the effect of the 
discounting is material, provisions are measured at the present value of the expenditures expected to be required to settle the obligation. 

1.17  Employee benefits
The Group provides a range of benefits to employees, including paid holiday arrangements and defined contribution pension plans.

Short-term benefits 
Short-term benefits, including health cover and other similar non-monetary benefits, are recognised as an expense in the period in 
which the service is received.

Post-employment benefits 
The Group operates various defined contribution plans for its employees. A defined contribution plan is a pension plan where the Group pays 
fixed contributions into a separate independent entity. The Group has no legal or constructive obligation to pay further contributions if the 
fund does not hold sufficient assets to pay all employees the benefits relating to the employee’s service in the current and prior periods.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020133

Employee share scheme expense
The Group makes equity-settled share-based payments to certain employees, which are measured at fair value at the date of grant and 
expensed on a straight-line basis over the vesting period, based on the Group’s estimate of shares that will eventually vest. For those share 
schemes with market-related vesting conditions, the fair value is determined using the Monte Carlo model at the grant date. For share 
options issued with EPS (non-market) performance vesting conditions, the fair value of the underlying vehicle is equal to the grant date 
share price discounted by the expected dividend yield to reflect the lack of dividend accrual over the vesting period. For all other share 
awards, those with pure employment conditions attached, the fair value is determined by reference to the market value of the shares 
at the grant date. For all share schemes with non-market vesting conditions, the likelihood of vesting has been taken into account when 
determining the relevant charge. Vesting assumptions are reviewed during each reporting period to ensure they reflect current expectations.

1.18  Equity
Ordinary shares
Ordinary shares are classified as equity. There are no restrictions on the distribution of capital and the repayment of capital. 

Cumulative translation reserve 
Exchange differences arising on translation of the foreign controlled entities are recognised in Other Comprehensive Income and 
accumulated in a separate reserve within equity. The cumulative amount would be reclassified to profit or loss if the entity was disposed of.

1.19  Earnings per share 
Basic earnings per share
Basic earnings per share is calculated by dividing the profit attributable to equity holders of Alfa by the weighted average number of 
ordinary shares outstanding during the year. 

Diluted earnings per share
Diluted earnings per share includes the ordinary shares which are held in an employee trust on behalf of employees. These shares are 
treated as having a potentially dilutive effect as these shares have service and performance conditions attaching to them. Should the 
service conditions not be met, the shares will be forfeited. The shares have no right to voting or to dividends while held in trust.

2.  Critical accounting judgements, estimates and assumptions
The preparation of financial statements requires the use of accounting estimates which, by definition, will seldom equal the actual 
results. Management also needs to exercise judgement in applying the Group’s accounting policies.

This note provides an overview of the areas that involved a higher degree of judgement or complexity, and of items which are more 
likely to be materially adjusted in future periods due to estimates and assumptions turning out to be wrong. Detailed information 
about each of these estimates and judgements is included in other notes, together with information about the basis of calculation 
for each affected line item in the financial statements.

2.1  Critical judgements in applying the Group’s accounting policies
Revenue recognition – Assessing performance obligations 
The Group is required to make an assessment as to whether the implementation process, which includes licence, implementation and 
development revenue streams as well as any maintenance fees during this phase, forms one or a number of performance obligations. 
In addition, the Group is also required to make an assessment as to whether each contract contains an expectation to deliver multiple 
separate instances of the customised licence which may form separate groups of distinct performance obligations. In doing the above, 
the Group assesses each software implementation contract as to whether the underlying software requires significant modification 
or customisation by the Group in order to meet the customer’s requirements before Alfa Systems can be utilised by the customer. 
Therefore judgement is required in determining which efforts relate to the implementation process and which efforts could be 
determined to be development services which change or enhance the underlying code. In making this judgement, the Group assesses 
the contractual terms and the original project plan for the implementation but also uses historical evidence of what constitutes core 
implementation work. 

Revenue recognition – One-off revenue contract
During the year the Group entered into a new one-off five-year contract with a customer to renew its software licence and maintenance 
agreements. The Group has identified that this one-off contract contained two distinct separate performance obligations, being the 
right for the customer to use the software and the ongoing maintenance and support. Both of these performance obligations relate 
to the five-year period the contract covers. The key judgements applied by management are in the allocation of the five-year contract 
value to each of the two performance obligations outlined above. A detailed assessment of the expected costs and margin of the 
support and maintenance over the five-year period was carried out along with an assessment of a typical right to use licence payment. 
Management then assessed the difference between the total contract value and fair value of the two performance obligations as 
a premium. The premium has been allocated between the two performance obligations based on their relative proportion of the 
stand-alone selling prices. As a result of the process outlined above, £5.6m was recognised upfront as the licence component, reflecting 
the non-cancellable nature of the contract, with the balance of the contract for maintenance recognised over the life of the contract.

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2.  Critical accounting judgements, estimates and assumptions continued
Internally generated software development – Assessing whether a project meets criteria of IAS 38
The Group is required to make an assessment of each ongoing project in order to determine at what stage a project meets the 
criteria outlined in the Group’s accounting policies. Such assessment may, in certain circumstances, require significant judgement. 
In making this judgement, the Group evaluates, amongst other factors, the stage at which technical feasibility has been achieved, 
management’s intention to complete and use or sell the product, the likelihood of success, the availability of technical and financial 
resources to complete the development phase and management’s ability to measure reliably the expenditure attributable to the 
project. Research and product development expenditure incurred on minor or major upgrades, or other changes in software 
functionality, does not satisfy the criteria where it is considered that the product is not substantially new in its design or functional 
characteristics. Such expenditure is therefore recognised as an expense.

2.2  Key sources of estimation uncertainty
Revenue recognition – Assigning a stand-alone selling price for implementation services day rates
The Group assesses the value of the implementation services delivered by assessing the effective day rate for an implementation 
contract, taking into account all revenue streams from implementation contracts against day rates of similar projects in the same 
geographies. If the stand-alone selling price in relation to the implementation day rate increased by 5%, this would result in a 
cumulative increase to revenue of £0.8m in 2020. As this increase in the implementation day rate estimate will not impact the 
overall transaction price of the individual implementation contracts, it is expected that this increase of £0.8m would reverse 
in future periods as the implementation contracts ongoing as at 31 December 2020 complete. 

2.3  Other sources of estimation uncertainty
Revenue recognition – Percentage of completion estimate
The Group estimates the number of days required to complete the relevant software customisation effort at the outset of each 
project and on an ongoing basis including at each consolidated statement of financial position date. Estimates of total project 
days required for a relevant project are based on historical evidence of past implementations, knowledge of the customer’s 
systems being replaced and scope of customisation being requested. The Group applies the percentage-of-completion method 
when calculating development services revenue and updates estimates at each quarter end accordingly. At 31 December 2020, 
if the Group’s estimates of development days to complete increased by 20% in relation to ongoing software implementation 
projects, this would result in development services revenue decreasing by £0.1m in 2020.

3.  Financial risk management
In common with all other businesses, the Group is exposed to risks that arise from its use of financial instruments. This note describes 
the Group’s objectives, policies and processes for managing those risks and the methods used to measure them. Further quantitative 
information in respect of these risks is presented throughout these financial statements.

Area

Exposure arising from

Measurement

Management

Market risk – foreign exchange

Contracted revenue and costs 
denominated in a currency 
other than the entity’s 
functional currency; and

Monetary assets and 
liabilities denominated in 
a currency other than the 
entity’s functional currency.

Cash flow forecasting

Natural hedging from 
localised cost base and 
prompt conversion of 
foreign currency cash 
balances into pound sterling

Credit risk – cash balances

Cash and cash equivalents

Credit ratings

Credit risk – customer receivables Trade receivables and 

Ageing analysis

accrued income

Credit ratings

Liquidity

Cash and cash equivalents

Cash flow forecasting

Diversification of 
bank deposits

Credit checks and 
contractual payment terms

Collection of up-front licence 
fees, ageing analysis of 
customer receivables

The Group’s overall risk management policy focuses on the unpredictability of financial markets and seeks to minimise potential adverse 
effects on the Group’s financial performance. The Group has used financial instruments to hedge certain risk exposures in the past. 
Risk management is carried out by the finance function under policies approved by the Chief Financial Officer. The finance function 
identifies, evaluates and mitigates financial risks when deemed necessary. 

The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern, so that it can provide 
returns for shareholders and benefits for other stakeholders and maintain an optimal capital structure. 

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020135

3.1  Foreign exchange risk
The Group operates internationally and is exposed to foreign exchange risks arising from various currencies, primarily with respect 
to those described below. Revenue is predominantly denominated in pounds sterling and US dollars. Operating costs are influenced 
by the currencies of the countries where the Group’s subsidiaries are based and pounds sterling and the US dollars are the currencies 
in which most operating costs are denominated.

The split by currency in relation to trade receivables is set out in note 20.

The Group’s exposure to foreign currency risk in relation to revenue is set out in note 5.

The Group has not entered into or utilised any form of hedging against foreign currency exposure during the current or prior period, 
nor does the Group have any outstanding commercial foreign exchange contracts at 31 December 2020 or 31 December 2019. 

A 10% movement in the USD GBP exchange rate in the year ended 31 December 2020 would have impacted revenue and operating 
profit (excluding share-based payments) by 4% and 9% respectively. 

3.2  Credit risk 
a.  Credit risk related to transactions with financial institutions 
Credit risk with financial institutions is managed by the Group’s finance function in accordance with a Board approved policy. 
Management is not aware of any significant risks associated with financial institutions as a result of cash and cash equivalents 
deposits (including short-term investments) and financial derivative transactions. 

b.  Credit risks related to customer trade receivables 
Significant financial difficulties of the debtor, probability that the debtor will enter bankruptcy or financial reorganisation, change 
of strategy and default or delinquency in payments are considered indicators that a trade receivable could be impaired. Given the 
complexity, the size and the length of certain software implementation of related projects, a delay in the settlement of an open 
trade receivable does not necessarily constitute objective evidence that the trade receivable is impaired.

The Group’s customer base predominantly consists of large financial institutions that are financially sound. The responsibility for 
customer credit risk management rests with management of the Group. Payment terms are set in accordance with practices in the 
different geographies and end-markets served, typically being 30 days from the date of the invoice. Trade receivables are actively 
monitored and managed. Collection risk is mitigated through the use of upfront payments of licences and maintenance. Historically, 
there has been a de minimis level of customer default as a result of the long history of dealing with the Group’s customer base and 
an active credit monitoring function. Where applicable, credit limits may be established based on internal or external rating criteria, 
which take into account such factors as the financial condition of the customers, their credit history and the risk associated with their 
industry segment. 

The Group applies the IFRS 9 simplified approach to measuring expected credit losses which uses a lifetime expected loss allowance 
for all trade receivables and accrued income. To measure the expected credit losses, trade receivables and accrued income have been 
grouped based on shared credit risk characteristics and the days past due. The accrued income relates to unbilled work in progress and 
has substantially the same risk characteristics as the trade receivables for the same types of contracts, other than where the Group has 
collected upfront payments in the form of licence fees at the start of a software implementation contract. The Group has therefore 
concluded that the expected loss rates for trade receivables are less than the loss rates for the accrued income. 

The expected loss rates of trade receivables are based on the payment profiles of customer invoices over a period of 36 months before 
31 December 2020 or 31 December 2019 respectively and the corresponding historical credit losses experienced within this period. 
The historical loss rates would then be adjusted to reflect current or forward-looking information in relation to any macroeconomic 
factors affecting the ability of the customers to settle the receivables. 

The Group has not identified any current factors or forward-looking information which would be relevant to the historical loss rates 
as all trade receivables have been collected in the past 24 months. Therefore on this basis, the loss allowance as at 31 December 2020 
and 31 December 2019 was immaterial for both trade receivables and accrued income.

See note 20 – Trade receivables for the ageing of trade receivables and significant customer credit risk exposure.

3.3  Liquidity risk
The Group’s principal objective when managing capital is to safeguard the Group’s ability to continue as a going concern, so that it can 
continue to provide returns for shareholders and benefits for other stakeholders. 

The capital structure of the Group consists of cash and cash equivalents (note 22) and equity attributable to equity holders of the parent.

Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due.

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3.  Financial risk management continued
The Group manages its exposure to liquidity risk through short and long-term forecasts and by seeking to align the maturity profiles 
of its financial assets with its financial liabilities. The Group’s policy is to maintain an adequate level of liquidity to meet its liabilities 
expected to be settled in the short or near term, under both normal and stressed conditions.

The following table details the remaining contractual maturity of the Group’s financial liabilities. The amounts disclosed in the table are 
the contractual undiscounted cash flows.

£’000s

Trade and other payables

Lease liabilities – future lease payments

Carrying value

Less than 6 
months

Between 6 to 
12 months

Between 1 to 2 
years

Between 2 to 5 
years

More than 5 
years

5,576

21,081

5,576

1,228

–

–

–

–

1,191

2,364

6,889

9,409

31 December 2020

£’000s

Trade and other payables

Lease liabilities – future lease payments

Carrying value

Less than 6 
months

Between 6 to 
12 months

Between 1 to 2 
years

Between 2 to 5 
years

More than 5 
years

4,087

23,369

4,087

1,236

–

–

–

–

1,221

2,358

6,867

11,687

31 December 2019

4.  Segments and principal activities
4.1  Revenue by type
The Group assesses revenue by type of project, being Software implementation, ODS and Maintenance, as summarised below:

£’000s

Software implementation

ODS

Maintenance

Total revenue

2020

27,328

32,363

19,179

78,870

2019

26,128 

23,460 

14,892 

64,480

4.2  Operating profit
The following tables reconciles profit for the period attributable to equity holders to Operating Profit for the periods presented:

£’000s

Profit for the year

Adjusted for:

Net income from joint venture

Taxation

Finance income

Finance expense

Operating profit

4.3  Non-current assets geographical information
Non-current assets attributable to each geographical market:

£’000s

UK

USA

Rest of World

Total non-current assets

Revenue by geographical market is contained within note 5.3.

2020

20,369

2019

10,182

15

2,871

(109)

800

–

2,818 

(143) 

852

23,946

13,709

2020

43,960

661

183

2019

44,276 

220

64 

44,804

44,560 

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020 
5.  Revenue from contracts with customers
5.1  Customer concentration 
Customers with revenue accounting for more than 10% of total revenue in the current year are as follows:

£’000s

Customer A

Customer B

Customer C

137

2020

12%

10%

10%

2019

20%

9%

5%

See note 20 for outstanding trade receivables from those customers with revenue accounting for more than 10% of total revenue. 

5.2  Timing of revenue 
The Group derives revenue from the transfer of goods and services over time and at a point in time as follows:

2020 
£’000s

At a point in time – time and materials

At a point in time – fixed price

Over time – time and materials

Over time – fixed price

Total revenue

2019 
£’000s

At a point in time – time and materials

At a point in time – fixed price

Over time – time and materials

Over time – fixed price

Total revenue

Software 
implementation

ODS Maintenance

 – 

 24,450 

 420 

 5,688 

 – 

 617 

Total 
revenue

 24,450 

 6,725

 26,770 

 – 

– 

 26,770 

 138 

 2,225 

 18,562 

 20,925

 27,328 

 32,363 

 19,179 

 78,870 

Software 
implementation

ODS Maintenance

–

–

17,926

5,534

26,033

95

–

–

26,128

23,460

–

–

–

14,892

14,892

Total 
revenue

 17,926

5,534

26,033

14,987

64,480

All goods and services are sold directly to the customers. 

5.3  Revenue geographical information 
Revenue attributable to each geographical market based on where the licence is sold or the service provided is as follows:

£’000s

USA

UK

Rest of EMEA

Rest of World

Total revenue

2020

29,176

25,780

 21,308

 2,606

2019

28,087

18,618 

16,043

1,732

 78,870 

64,480 

Following an evaluation of the Group’s geographical markets, and to reflect the way in which these are managed internally, the Rest of 
Europe (excluding UK) segment has been updated to Rest of EMEA (excluding UK). As such, £3m of revenues generated from South 
Africa have been reallocated from Rest of World to Rest of EMEA (excluding UK) for 2019.

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5.  Revenue from contracts with customers continued
5.4  Revenue by currency 
Revenue by contractual currency is as follows:

£’000s

GBP

USD

Euro

Other

Total revenue

5.5  Liabilities from contracts with customers

£’000s

Contract liabilities – software implementation

Contract liabilities – deferred maintenance

Total contract liabilities

2020

 33,405 

 30,222 

 12,636 

 2,607 

2019

21,644 

29,398 

9,429 

4,009

 78,870 

64,480 

2020

1,947

5,047

6,994

2019

4,581 

4,060 

8,641

Contract liabilities –software implementation
The majority of the Group’s software implementation customers are invoiced an upfront perpetual software licence at the commencement 
of the implementation project. Customers generally require additional development efforts over the life of the implementation project 
in order to customise the underlying code within Alfa Systems. Together these two elements form the Group’s development services 
performance obligation. The fair value of this performance obligation is determined using the residual method as set out in note 1.5b 
and this fair value is recognised as the development effort is expended, on a percentage of completion basis. 

As such the software implementation contract liability balance as at 31 December 2020 represents any amounts received in advance 
for the development service performance obligation being satisfied (including any unrecognised software licence amounts that were 
received upfront). Additionally, where an option over the right to use Alfa Systems in the future exists, the value of this is also included 
within the software implementation contract liability. This material right value is increased over the life of the implementation project 
in line with the percentage of completion of the development efforts and then released on a straight line basis over the expected 
remaining customer life post completion of the implementation project.

The software implementation contract liability balance will increase during the year as a result of:

•  any new upfront software licence payments; 
•  any write back in previously recognised revenue as a result of project extensions or re-plans; and 
•  any additional material right balances that are added during the year.

The software implementation contract liability balance will decrease during the year as a results of:

•  increasing percentage of completion of development efforts; and
•  any release of material right balances following the completion of the implementation project. 

Contract liabilities – deferred maintenance
The majority of the Group’s customers are invoiced annually in advance for the maintenance and support service provided by the 
Group. As such, the deferred maintenance contract liability balance will increase during the year as a result of billing and invoices 
becoming due, and will decrease as the Group satisfies its associated performance obligations. The deferred maintenance contract 
liability balance as at 31 December 2020 therefore represents the Group’s unsatisfied period maintenance performance obligation 
for which the revenue has been invoiced in advance.

5.6  Unsatisfied Performance Obligations
As outlined in section 2.1, during the current year, the Group entered into a new one-off five-year contract with a customer to renew its 
software licence and maintenance agreements. The total amount of the contract price from this non-cancellable contract that relates 
to the performance obligations that are unsatisfied at 31 December 2020 is £10.6m (2019: £ nil). We expect to recognise £2.2m in each 
of the next four financial years and then the remaining £1.8m in the final financial year of the contract, being 2025.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020139

In addition, the Group has unsatisfied or partially satisfied performance obligations at 31 December 2020 that relate to the licence 
customisation for those customers that have ongoing implementation projects, or implementation projects that commenced in 
early 2021 and for which contracts were agreed prior to 31 December 2020. This performance obligation includes the delivery of 
the related software licence and any development efforts which will change the underlying code. Linked to certain of these ongoing 
and future projects, and also to certain implementation projects completed during 2020, the Group also has unsatisfied or partially 
satisfied performance obligations at 31 December 2020 that relate to the option over the right to use Alfa Systems, and in particular 
any material right in respect of discounts to be received by customer in future periods. 

The above includes certain amounts recognised as contract liabilities or accrued income. The transaction price allocated to these unsatisfied 
or partially satisfied performance obligations as at 31 December 2020 is £9.0m (2019: £10.0m). This amount is expected to be recognised 
over the remaining life of the implementation projects, in respect of the licence and development efforts, and over the expected customer 
life (following the completion of the implementation project) in respect of the option over the right to use Alfa Systems.

These unsatisfied or partially satisfied performance obligations are based on management’s best judgement and maybe impacted 
in the future by a number of factors including:

•  any possible contract modifications, 
•  currency fluctuations; 
•  external market factors; and
• changes to the overall forecast project plan including the overall life of the implementation project and any required development efforts.

It should be noted that these remaining performance obligations are not fully contracted as at 31 December 2020.

The Group applies the practical expedient in paragraph 121 of IFRS 15 and does not disclosure information about the unsatisfied 
performance obligations that have original expected durations of one year or less. This includes those performance obligations linked 
to our ODS and maintenance revenue.

The Group also applies the practical expedient in paragraph B16 of IFRS 15 and does not disclose the amount of the transaction 
price allocated to the unsatisfied contract performance obligations where consideration will be received directly corresponding to 
the value of the performance obligation in the future and this consideration aligns to the value received to date for the corresponding 
performance obligation. This includes those performance obligations linked to our software implementation services.

6.  Operating profit
The following items have been included in arriving at operating profit: 

£’000s

Personnel costs

Partner costs

Training and recruitment

Other personnel-related expenses

Advertising, sponsorship and marketing expenses

Depreciation and amortisation (note 15,16,17)

Property costs

Travel costs

IT expenses

Professional advisor costs

Insurance

Foreign currency differences

Employee share schemes (note 28)

Other

2020

2019

 38,202 

 33,246 

 1,820 

 659 

 1,547 

 578 

 3,095 

 1,457

 573 

 2,320 

 3,601 

 304 

(514) 

 1,321 

 489 

 355 

 1,027 

 2,075 

 569 

 2,816 

 1,449 

 2,349 

 1,594 

 4,082 

 232 

 269 

 636 

 649 

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6.  Operating profit continued
A further split by nature is set out below:

£’000s

Personnel costs

Partner costs

Training and recruitment

Other personnel-related expenses

Travel costs

IT expenses

Overhead allocation including property costs

Implementation and support expenses

£’000s

Personnel costs

Training and recruitment

Other personnel-related expenses

IT expenses

Overhead allocation including property costs

Research and product development expenses

£’000s

Personnel costs

Training and recruitment

Other personnel-related expenses

Advertising, sponsorship and marketing expenses

Professional advisor costs

Insurance

Depreciation 

Amortisation 

Foreign currency differences

Employee share schemes

Other office costs

IT expenses

Overhead allocation including property costs

Sales, general and administrative expense

2020

2019

 11,144 

 12,033 

 1,820 

 200 

 469 

 573 

 654 

 442 

 355 

 365 

 738 

 2,349 

 522 

 532 

 15,302 

 16,894 

2020

2019

 16,233 

 13,104 

 302 

 710 

 990 

 666 

 433 

 875 

 619 

 631 

 18,901

 15,662

2020

 10,825 

 157 

 368 

 578 

 3,601 

 304 

 2,253 

 842 

(514) 

 1,321 

 453 

 676 

 385 

2019

 8,109 

 229 

 462 

 569 

 4,082 

 232 

 2,388 

 428 

 269 

 636 

 587 

 453 

 348 

 21,249

 18,792 

To better reflect the nature and function of certain expenses, management has made changes to the classification and allocation of 
expense line items; comparative figures have also been reclassified accordingly. The main figures, which were previously reported in 
2019, affected by this reclassification were: Salary cost; Partner costs; Secondment cost; and the Contractor costs. The impact on 
the totals, previously reported in 2019, was a decrease of Implementation and support expenses of £1,209k with an increase in both 
Research and product development cost and Sales, general and administrative expenses of £473k and £737k respectfully. 
These changes have had no impact on the total expenses or the profit before tax that was disclosed in 2019.

Alfa Financial Software Holdings PLC Annual Report and Accounts 20207.  Personnel related costs
£’000s

Wages, salaries and short-term benefits

Training and recruitment

Social security

Post-employment benefits

Other employee expenses

Employee share schemes

Total personnel related costs

141

2020

 32,790 

 659 

 3,632

 2,894 

 433

 1,321 

2019

28,072

 1,027 

 3,517 

 2,676 

 1,054 

 636 

 41,729 

36,983 

To better reflect the nature of certain expenses, management has made changes to the classification and allocation of expense line 
items; comparative figures have also been reclassified accordingly. The main figures, which had been previously reported in 2019, 
affected by this reclassification were: wages, salaries and short-term benefits which increased by £0.4m, social security which 
decreased by £0.5m, post-employee benefits which have increased by £0.1m and other personnel costs which have decreased by 
£0.5m. Overall the total personnel related costs disclosed for 2019 have decreased by £0.5m due to partner costs being classified 
separately, with the other movement reflecting reclassifications within the individual lines referred to above. These changes have 
had no impact on the total expenses or the profit before tax that was disclosed in 2019.

Average monthly number of people employed (including Executive Directors)

UK

USA

Rest of World

Total average monthly number of people employed

Average monthly number of people employed (including Executive Directors)

Software implementation 

Research and product development

Sales, general and administrative

Total average monthly number of people employed

8.  Key management 
Key management compensation (including Directors):

£’000s

Wages, salaries and short-term benefits

Social security

Post-employment benefits

Share-based payments

2020

255

66

20

341

2020

102

156

83

341

2020

 2,560 

 250 

 77 

 213 

2019

236

61

16

313

2019

108

134

71

313

2019

2,428

223

61

19

Total key management compensation

 3,100 

2,731

Key management personnel consists of the Company Leadership Team and the directors. Directors’ remuneration is detailed in the 
Remuneration report.

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9.  Auditor’s remuneration 
The Group obtained the following services from the Group’s auditor as detailed below:

£’000s

Deloitte LLP

Audit of the consolidated financial statements

Audit fees relating to prior year

Audit of subsidiaries

RSM UK Audit LLP

Audit of the consolidated financial statements

Audit of subsidiaries

Total audit fees

Audit-related assurance fees

Deloitte LLP

RSM UK Audit LLP

Total assurance fees

Non-audit services

Total audit and non-audit-related services

10.  Finance income and expense
£’000s

Finance income

Interest income on cash or short-term bank deposits

£’000s

Finance expense

Interest on lease liability

Other interest expense

Total finance expense

11.  Income tax expense
Analysis of charge for the year
£’000s

Current tax

Current tax on profit for the year

Adjustment in respect of prior years

Foreign tax on profit of subsidiaries for the current year

Current tax

Deferred tax

Origination and reversal of temporary differences

Adjustment in respect of prior years

Effect of changes in tax rates

Deferred tax

Total tax charge in the year

2020

2019

–

96

–

170

150

416

48

75

539

–

539

165

48

150

–

–

363

135

–

498

–

498

2020

2019

109

143

Note

2020

2019

24

(787)

(13)

(800)

(852)

–

(852)

2020

2019

4,528

(1,399)

586

3,715

(325)

(520)

1

(844)

2,871

2,159

(23)

851

2,987

(189)

–

20

(169)

2,818

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020143

The effective tax rate for the year is lower (2019: higher) than the standard rate of corporation tax in the UK. The effective tax rate for 
the year ended 31 December 2020 was 12.4% (2019: 21.7%). The effective tax rate for the year benefits from favourable adjustments 
in respect to prior years totalling £1,919k (2019: £23k), predominately due to UK R&D tax claims submitted in respect to 2018 and 
2019. Excluding the impact of adjustments in respect to prior years, the effective tax rate for the year was 20.6% (2019: 21.9%). 
The overall tax charge for the year is reconciled as follows:

Analysis of charge for the year
£’000s

Profit on ordinary activities before taxation

Profit on ordinary activities at the standard rate of corporation tax – 19%

Tax effects of:

Effect of different tax rates of subsidiaries operating in other jurisdictions

Expenses not deductible for tax purposes

Income not taxable for tax purposes

Share-based payments

Adjustment in respect of prior years

Impact of tax rate changes

Other

Total tax charge for the year

12.  Earnings per share

Profit attributable to equity holders of Alfa (£’000s)

Weighted average number of shares outstanding during the year 

Basic earnings per share (pence per share)

2020

23,240

4,415

181

56

–

18

(1,919)

1

119

2019

13,000

2,470

274

260

(1)

(152)

(23)

20

(30)

2,871

2,818

2020

 20,369

2019

10,182 

 293,824,145 290,554,694 

 6.93

3.50

Weighted average number of shares outstanding including potentially dilutive shares

 300,069,048 298,812,270 

Diluted earnings per share (pence per share)

 6.79

3.41

The weighted average number of ordinary shares in issue excludes 6,175,855 shares held by employee benefit trust. The diluted 
number of ordinary shares outstanding, including share awards, is calculated on the assumption of conversion of all 6,139,161 
potentially dilutive ordinary shares.

13.  Financial assets and liabilities
£’000s 

Finance assets

Financial assets at amortised cost:

Trade receivables

Other financial assets at amortised cost

Cash and cash equivalents

Finance liabilities

Financial liabilities at amortised cost:

Trade and other payables 

Lease liabilities

Note

2020

2019

20

21

22

23

24

 5,812 

5,791 

37,020 

48,623

 4,050 

 8,234

 58,839 

 71,123 

 5,576

 17,491 

23,067

4,087 

 19,002 

23,089 

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14.  Goodwill
£’000s

Cost

At 1 January

At 31 December

2020

2019

24,737

24,737

24,737

24,737

The recoverable amount of goodwill has been determined based on value-in-use calculations using cash flow projections from financial 
budgets and forecasts for a five-year period using a discount rate of 11% (2019: 12%). Cash flows beyond these periods have been 
extrapolated using a steady 2% (2019: 2%) average growth rate. This growth rate does not exceed the long-term average growth rate 
for the markets in which the Group operates. Management believes that any reasonable change in any of the key assumptions on 
which the recoverable amount is based would not cause the reported carrying amount to exceed the recoverable amount of the CGU. 

15.  Other intangible assets

£’000s

Cost

At 1 January 2019

Additions

At 31 December 2019

Amortisation

At 1 January 2019

Charge for the year

At 31 December 2019

Net book value

At 31 December 2019

Cost

At 1 January 2020

Additions

Disposals

At 31 December 2020

Amortisation

At 1 January 2020

Charge for the period

Disposals

At 31 December 2020

Net book value

At 31 December 2020

Computer 
software

Internally 
generated 
software

1,049

345

1,394

253

275

528

407

1,135

1,542

–

153

153

Total

1,456

1,480

2,936

253

428

681

866

1,389

2,255

1,394

1,542

2,936

117

(56)

650

–

767

(56)

1,455

2,192

3,647

528

321

(29)

820

153

521

–

674

681

842

(29)

1,494

635

1,518

2,153

Significant movement in other intangible assets 
During 2020, Alfa developed new internally generated software at a cost of £0.65m. This software will be amortised over three to five years.

The total research and product development expense for the period was £18.9m (2019: £15.2m), and there were £0.5m capitalised 
personnel costs in the year (2019: £1.1m) and £0.15m of capitalised external agency costs (2019: £0.1m).

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020145

Fixtures and 
fittings

IT equipment Motor vehicles

Total

1,147

2,859

4

67

372

(54)

1,218

3,177

522

107

25

654

564

 1,218 

 38 

(50)

(4) 

2,030

565

(20)

2,575

602

 3,177 

 202 

(84) 

(13) 

 1,202 

 3,282 

 654 

 114 

(45) 

(4) 

 719 

 2,575 

 394 

(75) 

(14) 

 2,880 

 483 

 402 

40

–

–

40

39

1

–

40

–

 40 

 – 

(40)

 – 

 – 

 40 

 – 

(40) 

 – 

– 

 – 

4,046

376

13

4,435

2,591

673

5

3,269

1,166

 4,435 

 240 

(174)

(17) 

 4,484 

 3,269 

 508 

(160) 

(18) 

 3,599 

 885 

16.  Property, plant and equipment

£’000s

Cost

At 1 January 2019

Additions

Foreign exchange

At 31 December 2019

Depreciation

At 1 January 2019

Charge for the year

Foreign exchange

At 31 December 2019

Net book value

At 31 December 2019

Cost

At 1 January 2020

Additions

Disposals

Foreign exchange

At 31 December 2020

Depreciation

At 1 January 2020

Charge for the year

Disposals

Foreign exchange

At 31 December 2020

Net book value

At 31 December 2020

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17.  Right-of-use assets 
£’000s

Motor vehicles

Property

Total

Cost

At 1 January 2019

Additions

Foreign exchange

At 31 December 2019

Depreciation

At 1 January 2019

Charge for the year

At 31 December 2019

Net book value

At 31 December 2019

Cost

At 1 January 2020

Additions

Disposals

Foreign exchange

At 31 December 2020

Depreciation

At 1 January 2020

Charge for the year

Disposals

Foreign exchange

At 31 December 2020

Net book value

At 31 December 2020

92

128

(8)

212

–

67

67

17,898

17,990

4

3

132

(5)

17,905

18,117

–

1,648

1,648

–

1,715

1,715

145

16,257

16,402

212

127

(73)

7

273

67

97

(53)

–

111

17,905

18,117

91

(62)

(9)

218

(135)

(2)

17,925

18,198

1,648

1,648

(48)

(2)

1,715

1,745

(101)

(2)

3,246

3,357

162

14,679

14,841

The Group recognised the following amounts in the consolidated statement of profit or loss and comprehensive income in relation to 
leases under IFRS 16:

£’000

Depreciation

Interest expense

Short-term lease expense

Low-value lease expense

2020

2019

(1,745)

(1,715)

(787)

(209)

–

(852)

(242)

–

Sub-lease rentals
One of the leased properties is sub-leased to tenants under long-term operating leases, with rentals payable quarterly. Minimum lease 
payments receivable on these sub-leases of property are as follows:

£’000s

Within one year

Later than one year but not later than 5 years

Later than 5 years

Total sub-lease payments receivable

Income from sub-lease in the year

2020

427

45

–

472

528

2019

427

473

–

900

577

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020147

18.  Deferred income tax
The provision for deferred tax consists of the following deferred tax assets/(liabilities) relating to accelerated capital allowances and 
short-term timing differences in relation to unpaid pensions accruals and share-based payments. 

£’000s

Balance as at 1 January

Adjustments in respect of prior period

Deferred income taxes recognised in the consolidated statement of profit or loss and comprehensive income

Share-based payments recognised in reserves

Foreign exchange movements

Balance as at 31 December

Consisting of:

Depreciation in excess of capital allowances

Other timing differences

Balance as at 31 December

2020

596

520

325

369

(16)

1,794

(88)

1,882

1,794

2019

8

419

169

–

–

596

359

237

596

Deferred income tax liabilities have not been recognised for the withholding tax and other taxes that would be payable on the 
unremitted earnings of certain subsidiaries as the Group is able to control the timing of these temporary differences and it is probable 
that they will not reverse in the foreseeable future. Unremitted earnings totalled £3.1m at 31 December 2020 (2019: £8.9m).

19.  Interests in joint venture 
At the beginning of May 2020, the Group formed Alfa iQ, a joint venture established to greatly enhance Alfa’s ability to develop artificial 
intelligence solutions for the asset finance and auto finance industries. The joint venture was set up 51:49 between Alfa and Bitfount, a company 
founded by Blaise Thomson. The financial and operating activities of the Group’s joint venture are jointly controlled by the participating 
shareholders. The participating shareholders have rights to the net assets of the joint venture through their equity shareholdings.

The interest in the joint venture consists of part investment and part loan to joint venture accounted for as set out in note 1.2. 

Investment
£’000s

Carrying amount as at 6 May 2020

Share of net loss from joint ventures

Carrying amount as at 31 December 2020

Loan to joint venture 
£’000s

Carrying amount as at 6 May 2020

Interest

Carrying amount as at 31 December 2020

2020

336

(15)

321

2019

–

–

–

2020

2019

64

9

73

–

–

–

The total loss from interest in joint ventures is £15k (2019: £ nil) and the total interest in the joint venture is £394k (2019: £ nil).

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20.  Trade receivables
£’000s

Trade receivables

Provision for impairment

Trade receivables – net

Ageing of trade receivables

Ageing of net trade receivables £’000s

Within agreed terms

Past due 1-30 days

Past due 31-90 days

Past due 91+ days

Trade receivables – net

2020

5,812

–

2019

4,050

–

5,812

4,050

2020

5,592

86

–

134

5,812

2019

3,398

243

152

257

4,050

The Group believes that the unimpaired amounts that are past due are fully recoverable as there are no indicators of future delinquency 
or potential litigation. 

Currency of trade receivables
£’000s

GBP

USD

Other

Trade receivables – net

2020

1,833

3,100

879

5,812

Trade receivables due from significant customers
Customers with revenue accounting for more than 10% of total revenue have outstanding trade receivables as follows:

£’000s

Customer A

Customer B

Customer C

2020

621

1,153

–

2019

1,319

2,073

658

4,050

2019

737

–

434

As at issuance of these financial statements, all amounts relating to customers accounting for more than 10% of total revenue had 
been collected. 

Impairment and risk exposure 
Information about the impairment of trade receivables and the Group’s exposure to market risk (specifically foreign currency risk) 
and credit risk can be found in note 3.

21.  Other receivables held at amortised cost 
£’000s

Accrued income

Prepayments

Other receivables

Total other receivables held at amortised cost

2020

4,992

2,065

799

7,856

2019

7,214

1,613

1,020

9,847

Accrued income represents fees earned but not yet invoiced at the reporting date which has no right of offset with contract liabilities 
– deferred licence amounts. 

Accrued income decreased by £2.2m. The current year balance represents unbilled work in progress in relation to our ODS customers 
and £1.4m of one-off licence revenue items where there is contractual agreement to invoice in 2020. 

Alfa Financial Software Holdings PLC Annual Report and Accounts 202022.  Cash and cash equivalents
£’000s

Cash at bank and in hand

Cash and cash equivalents

Currency of cash and cash equivalents 
£’000s

GBP

USD

AUD

Euro

Other

149

2019

58,839

58,839

2019

48,222

5,730

2,335

2,105

447

2020

37,020

37,020

2020

28,468

4,835

1,076

2,102

539

Cash and cash equivalents

37,020

58,839

23.  Current and non-current liabilities
£’000s

Trade and other payables

Corporation tax

Contract liabilities – software implementation

Contract liabilities – deferred maintenance

Lease liabilities (note 24)

Provisions for other liabilities

Total current and non-current liabilities

Less non-current portion

Total current liabilities 

2020

8,120

1,266

1,947

5,047

17,491

1,392

35,263

2019

5,884

1,355

4,581

4,060

19,002

667 

35,549

(17,182)

(17,997) 

18,081

17,552

Trade and other payables includes amounts relating to other tax and social security of £2.5m (2019: £1.8m).

24.  Lease liabilities
The following table sets out the reconciliation of the lease liability from 1 January to the amount disclosed at 31 December: 

£’000s

Lease liabilities recognised at 1 January

Additions

Disposals

Interest charge

Payments made on lease liability

Foreign exchange

At 31 December

Additions to lease liabilities include extensions to existing lease agreements.

2020

19,002

2019

20,480

203

(17)

787

132

–

852

(2,487)

(2,462)

3

–

17,491

19,002

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24.  Lease liabilities continued
Below is the maturity analysis of the lease liabilities:

£’000s

Non-current

Current

Total lease liabilities

No later than one year

Between one year and 5 years

Later than 5 years

Total future lease payments

Total future interest payments

Total lease liabilities

2020

15,790

1,701

17,491

2,419

9,253

9,409

21,081

(3,590)

17,491

2019

17,330

1,672

19,002

2,456

9,226

11,687

23,369

(4,367)

19,002

The group’s net debt is made up of cash and cash equivalents and lease liabilities. The movement during the year in lease liabilities is set 
out above. Movements in cash and cash equivalents are set out in the Cash flow statement.

25.  Provision for other liabilities
£’000s

At 1 January 2019

Provided in the period

At 31 December 2019

Provided in the period

At 31 December 2020

152

515

667

725

1,392

Provisions for other liabilities comprise amounts for office dilapidations, employer taxes on share-based payments and legal costs.

26.  Share capital

Issued and fully paid

Ordinary shares – 0.1 pence 

Balance as at 31 December

2020

2019

Shares

£’000s

Shares

£’000s

300,000,000

300

300,000,000

300,000,000

300

300,000,000

300

300

No additional shares have been issued or cancelled in the year ended 31 December 2020. 

27.  Translation reserve
£’000s

At 1 January 2020

Currency translation of subsidiaries

At 31 December 2020

2020

26

65

91

2019

376

(350)

26

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020151

28.  Share awards
The LTIP awards granted prior to 2020 are conditional on employment only; the fair value of the awards issued under the 2018 
and 2019 LTIP plans have been calculated using the grant date share price as a proxy for fair value of the option adjusted for any 
dividends over the period. There are no market or non-market performance conditions attached to the option schemes and, 
as such, no performance conditions are included in the fair value calculations. 

On 4 June 2020 the Group awarded an LTIP conditional on performance conditions, 50% based on EPS performance (non-market 
condition) and 50% on TSR (market condition) as well as three year employment fulfilment. For those share schemes with market-
related vesting conditions, the fair value is determined using the Monte Carlo model at the grant date. For share options issued with 
EPS (non-market) performance vesting conditions, the fair value of the underlying option is equal to the grant date share price 
discounted by the expected dividend yield to reflect the lack of dividend accrual over the vesting period. The following table lists 
the inputs to the model used for the awards granted in the year ended 31 December 2020 based on information at the date of grant:

LTIP awards (granted in June) 

Share price at date of grant

Award price

Volatility

Life of award

Risk free rate

Dividend yield

Fair value per award

TSR element

EPS element

74.3p

0p

69.2%

3 years

0.02%

9.2%

40.1p

74.3p

0p

–

3 years

–

9.2%

55.6p

All of these Company schemes, as well as any non-cyclical awards, are equity-settled by award of ordinary shares.

The total share-based payment charge relating to Alfa Financial Software Holdings PLC shares for the year is split as follows:

£’000s

Employee share schemes – value of services

Expense in relation to fair value of social security liability on employee share schemes

Total cost of employee share schemes

2020

1,321

194

1,515

2019

636

88

724

The following table summarised the movements in the number in nil cost share-based payment arrangements:

Outstanding at 1 January 

Conditionally awarded in year

Exercised

Forfeited or expired in year

Outstanding at 31 December 

Exercisable at the end of the year

2020

2019

 6,482,950 

13,361,253

 2,358,444 

1,205,036

(2,592,919) 

(4,206,093)

(109,314) 

(3,877,246)

 6,139,161 

6,482,950

–

–

The outstanding share schemes are made up of the following:

Grant date

June 2014/2015

June 2018

November 2019

June 2020

Expiry date

4 annual tranches from 1 June 2018

June 2021

November 2022

June 2023

Exercise price

Share options 
31 December 
2020

Share options 
31 December 
2019

0p

0p

0p

0p

1,197,503

3,803,689

1,378,178

1,474,225

1,205,036

1,205,036

2,358,444

–

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29.  Unrecognised items
29.1  Contingencies and commitments
The Group has no capital commitments, no material contingent liabilities and no contingent assets. 

29.2 Events occurring after the reporting period
There have been no reportable subsequent events.

30.  Dividends 
A special dividend of 15 pence per share was paid on 6 November 2020 amounting to £44.2m (2019: £ nil).

Subject to approval at the Annual General Meeting on 10 May 2021, a 2020 dividend of 1.0 pence per share will be paid on 2 July 2021 
to holders on the register on 11 June 2021. The ordinary shares will be quoted ex-dividend on 10 June 2021.

31.  Related parties
31.1  Controlling shareholder
The ultimate parent undertaking is CHP Software and Consulting Limited (the ‘Parent’), which is the parent undertaking of the 
smallest and largest group in relation to these consolidated financial statements. The ultimate controlling party is Andrew Page.

31.2  Basis of consolidation
The principal subsidiaries and joint ventures of the Group and the Group percentage of equity capital are set out below. All these are 
consolidated within the Group’s financial statements. 

Alfa Financial Software 
Group Limited

Alfa Financial  
Software Limited

Alfa Financial Software Inc

Alfa Financial Software 
Australia Pty Limited

Alfa Financial Software 
NZ Limited

Registered address and 
country of incorporation

Moor Place, 1 Fore Street 
Avenue, London, EC2Y 
9DT, UK

Moor Place, 1 Fore Street 
Avenue, London, EC2Y 
9DT, UK

350N Old Woodward 
Avenue, Birmingham, MI 
48009, USA

Principal 
activity

Holding 
company

Software 
and services

Software 
and services

Level 57 MLC Centre, 
19-29 Martin Place, Sydney, 
NSW 2000, Australia

Services

Level 1 Building B, 600 
Great South Road, 
Greenlane, Auckland 1051, 
New Zealand

Services

Alfa Financial Software GmbH Bockenkheimer Landstraße 

Alfa iQ

20, 60323 Frankfurt am 
Main, Germany

Moor Place, 1 Fore Street 
Avenue, London, EC2Y 
9DT, UK

Software 
and services

Software 
and services

Alfa iQ was established in May 2020 – see note 19 for more detail. 

Held by 
Company 
2020

100%

Held by 
Group
2020

100%

Held by 
Company
2019

100%

Held by 
Group
2019

100%

–

–

–

–

–

–

100%

100%

100%

100%

100%

51%

–

–

–

–

–

–

100%

100%

100%

100%

100%

–

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020153

31.3  Transactions with related parties
Full details of the Directors’ compensation and interests are set out in the Directors’ Remuneration Report on pages 88. 

See note 8 for further detail on monies paid to key management (including Directors). 

Dividends to the amount of £29.6m were paid to the Parent (2019: £ nil). 

Dividends of 15 pence per share were paid to all shareholders in 2020 (2019: £ nil). Directors and other key management received 
dividends based on their beneficial interest in the shares of the Company. Directors’ beneficial interests in the shares of the company 
are disclosed in the remuneration report on page 103.

The balances outstanding from the Parent at 31 December 2020 and 2019 were £ nil and £ nil respectively. 

During the prior period, the Group made arms-length transactions with Classic Technology Limited, a company in which the Chairman 
holds an interest. These transactions amounted in 2019 to £0.04m in relation to fees paid for rental of property. There were no similar 
transactions undertaken during 2020.

During the period the Group invested £400,510 in Alfa IQ consisting of: a capital contribution of £335,972; and an interest-free loan 
fair valued at £64,538. At 31 December the value of the investment is carried at £320,752 and the loan fair valued at £73,525. 

There were no other outstanding receivable balances from related parties at the end of the reporting period.

32.  Offsetting assets and liabilities
Assets and liabilities are offset and the net amount is reported in the consolidated statement of financial position where Alfa 
currently has a legally enforceable right to offset the recognised amounts, and there is an intention to realise the asset and settle 
the liability simultaneously. 

The following table presents the recognised assets and liabilities that are offset as at 31 December 2020 and 31 December 2019 
in the consolidated statement of financial position.

31 December 2020 
£000’s

Accrued income

Contract liabilities – software implementation

31 December 2019 
£000’s

Accrued income

Contract liabilities – software implementation

Gross 
amounts

12,548

Amounts 
offset

Net amounts 
presented 

(7,556)

4,992

(9,503)

7,556

(1,947)

Gross
amounts

15,763

(13,130)

Amounts 
offset 

Net amounts 
presented 

(8,549)

8,549

7,214

(4,581)

Strategic reportGovernanceFinancial statementsOther information154

C O M P A N Y   S TAT E M E N T   O F   F I N A N C I A L   P O S I T I O N

£’000s

Assets

Non-current assets

Investment in subsidiary companies

Total non-current assets

Current assets

Other receivables

Cash and cash equivalents

Total current assets

Total assets

Liabilities and equity

Current liabilities

Amounts owed to subsidiaries

Other payables

Accruals

Total current liabilities

Non-current liabilities

Amounts owed to subsidiaries

Provision

Total non-current liabilities

Total liabilities

Capital and reserves

Ordinary shares

Retained earnings 

Total equity

Total liabilities and equity

Note

2020

2019

4

5

6

7

8

7

8

9

348,693

347,436

348,693

347,436

253

87

340

287

106

393 

349,033

347,829

222

362

448

3,448

168

661

1,032

4,277

 –

13

13

1,045

32,516

–

32,516

36,793

300

300

347,688

310,736

347,988

311,036

349,033

347,829

Retained earnings includes a profit of £79.8m for the 2020 financial year (31 December 2019: loss of £2.8m). See the statement 
of changes in equity on the next page for further detail. 

The Company has taken advantage of the exemption under Section 408 of the Companies Act 2006 from presenting its own 
profit and loss account.

The above Company statement of financial position should be read in conjunction with the accompanying notes. 

The Company financial statements on pages 154 to 159 were approved and authorised for issue by the Board of Directors on 
22 March 2021 and signed on its behalf.

Andrew Denton 
Chief Executive Officer 

Alfa Financial Software Holdings PLC 
Registered number 10713517

Duncan Magrath
Chief Financial Officer

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020 
 
 
 
 
 
 
 
C O M P A N Y   S TAT E M E N T   O F   C H A N G E S   I N   E Q U I T Y

155

£’000s

Balance as at 1 January 2019

Total comprehensive loss for the period

Employee share schemes – value of employee services

Balance as at 31 December 2019

Total comprehensive profit for the period

Employee share schemes – value of employee services

Dividends 

Balance as at 31 December 2020

Called-up share 
capital

Note

Retained 
earnings

Total equity

10

10

 300 

 312,864 

 313,164 

 – 

 – 

(2,764) 

(2,764) 

 636 

 636 

 300 

 310,736 

 311,036 

 – 

 – 

 – 

 79,837 

 79,837 

 1,353 

 1,353 

(44,238) 

(44,238) 

 300 

 347,688 

 347,988 

As at 31 December 2020 £2.3m (31 December 2019: £0.9m) of the retained earnings balance relates to reserves held to settle the Alfa 
employee share schemes, and does not qualify as distributable reserves.

The above Company statement of changes in equity should be read in conjunction with the accompanying notes.

Strategic reportGovernanceFinancial statementsOther information156

N O T E S   T O   T H E   C O M P A N Y   F I N A N C I A L   S TAT E M E N T S 
F O R   T H E   Y E A R   E N D E D   3 1   D E C E M B E R   2 0 2 0

Summary of significant accounting policies

1. 
Alfa Financial Software Holdings PLC is a public company limited by shares and is incorporated and domiciled in England. 
These financial statements are the separate financial statements for the Company. 

The registered office is Moor Place, 1 Fore Street Avenue, London, EC2Y 9DT, United Kingdom. The registered no. of Alfa is 10713517.

The principal activity of the Company is as a holding company. 

1.1  Statement of compliance and basis of preparation
The financial statements of Alfa Financial Software Holdings PLC have been prepared in compliance with Financial Reporting Standard 102, 
the Financial Reporting Standard applicable in the United Kingdom and the Republic of Ireland (‘FRS 102’) and the Companies Act 2006. 

The principal accounting policies applied in the preparation of these financial statements are set out above. These policies have been 
consistently applied to the years presented, unless otherwise stated.

These financial statements have been prepared on a going concern basis, under the historical cost convention. The Directors have used the 
going concern principle on the basis that the current profitable financial projections of the Company and its subsidiaries indicate they will 
continue in operation for the foreseeable future. As described in note 1.1 to the Consolidated financial statements, this assessment includes 
downside and reverse stress testing and consideration of the continued uncertainty surrounding the future impacts of Covid-19. 

The Company financial statements have been prepared in pounds sterling which is the functional and presentational currency of the 
Company and have been presented in £’000s. 

As permitted by FRS 102 the Company has taken advantage of the disclosure exemptions available under that standard in relation to financial 
instruments, presentation of a Cash Flow Statement, share-based payments, the aggregate remuneration of key management personnel and 
related party transactions with other wholly-owned members of the Group.

The parent company meets the definition of a qualifying entity under FRS 102. Where required, equivalent disclosures are given in the Group 
accounts of Alfa Financial Software Holdings PLC.

The profit for the financial period to 31 December 2020 was £79.8m (2019: loss of £2.8m). 

Investments in subsidiaries

1.2 
Subsidiaries are all entities over which the Company has control. The Company controls an entity when the Company is exposed to, or has 
rights to, variable returns from its involvement with the entity and has the ability to affect those returns through its power over the entity. 

Unless otherwise stated, subsidiaries have share capital consisting solely of ordinary shares, and the proportion of ownership interests 
held equals the voting rights held by the Company. The country of incorporation or registration is also each subsidiary’s principal place 
of business.

Investments in subsidiary undertakings are stated at cost, including those costs associated with the acquisitions, less provision for 
any impairment in value. Where events or changes in circumstances, including an adverse movement in the share price, indicate that 
the carrying amount of an investment may not be recoverable, an impairment review is performed. An impairment write-down is 
recognised to the extent that the carrying amount of the asset exceeds the higher of the fair value less cost to sell and value in use.

Any subsidiary undertakings sold or acquired during the year are included up to, or from, the dates of change of control. Where control 
of a subsidiary is lost it is recognised in the profit or loss.

Amounts subsidiaries are unsecured, interest-free and repayable on demand. The carrying amounts of such payables are considered 
to be the same as their fair values due to their short-term nature.

1.3  Financial assets 
Basic financial assets, including trade and other receivables, cash and bank balances and other receivables, are initially recognised 
at transaction price, unless the arrangement constitutes a financing transaction. 

At the end of each reporting period financial assets measured at amortised cost are assessed for objective evidence of impairment. 
If an asset is impaired the impairment loss is the difference between the carrying amount and the present value of the estimated 
cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020157

1.4  Financial liabilities 
Basic financial liabilities, including trade and other payables and trading balances and loans from subsidiaries are initially recognised 
at transaction price, unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present 
value of the future receipts discounted at a market rate of interest. The Company derecognises financial liabilities when, and only when, 
the Company’s obligations are discharged, cancelled or expired.

Other payables are initially recorded at fair value and subsequently measured at amortised cost. As the total carrying amount is due 
within the next 12 months from the balance sheet date, the impact of applying the effective interest method is not significant and 
therefore the carrying amount equals to the contractual amount or the fair value initially recognised. 

Payables are classified as current liabilities if receipt or payment is due within one year or less.

1.5  Equity
Ordinary shares
Ordinary shares are classified as equity. There are no restrictions on the distribution of capital and the repayment of capital. 

1.6  Employee share schemes
Grants made to subsidiary employees will not result in a charge recognised in the income statement, any charges for share-based 
payments are recognised as an increase in the cost of investment in subsidiaries. For full details of the Group’s share-based payments, 
refer to note 28 to the consolidated financial statements.

1.7  Dividends
Dividends are recognised through equity when approved by Alfa’s shareholders or on payment, whichever is earlier.

2.  Critical accounting judgements and key sources of estimation uncertainty
Estimates and judgements are continually evaluated and are based on historical experience and other factors, including expectations 
of future events that are believed to be reasonable under the circumstances. The resulting accounting estimates will, by definition, 
seldom equal the related actual results. There were no critical accounting judgements that would have a significant effect on the 
amounts recognised in the parent company financial statements or key sources of estimation uncertainty at the reporting date 
that would have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next 
financial year.

3.  Financial risk management
The Company’s exposure to financial risks is managed as part of the Group’s financial risk management. Full details about the 
Group’s exposure to financial risks and how these risks could affect the Group’s future financial performance are given in note 3 
to the consolidated financial statements. 

Investments in subsidiaries

4. 
£’000s

Cost

As at 1 January 

Capital contributions to subsidiaries

Impairment charge

As at 31 December 

2020

2019

347,436

346,800

1,257

–

636

–

348,693

347,436

The carrying amount of the investment is £348.7m at 31 December 2020 (2019: £347.4m). The recoverable amount of the investment 
was determined based on value-in-use calculations using cash flow projections of the Company and its subsidiaries from financial 
budgets and forecasts for a five-year period using a discount rate of 11% (2019: 12%). Cash flows beyond these periods have been 
extrapolated using a steady 2% (2019: 2%) average growth rate. This growth rate does not exceed the long-term average growth 
rate for the markets in which the Company and its subsidiaries operate. In addition, the market capitalisation of the Company as 
at 31 December 2020 was £396.0m. As the recoverable amount, and the market capitalisation of the Company, are in excess of 
the carrying amount of the investment, no impairment charge has been recognised during the current financial year. 

Strategic reportGovernanceFinancial statementsOther information158

N O T E S   T O   T H E   C O M P A N Y   F I N A N C I A L   S TAT E M E N T S 
F O R   T H E   Y E A R   E N D E D   3 1   D E C E M B E R   2 0 2 0  C O N T I N U E D

5.  Other receivables
At 31 December 2020, other receivables relate to prepayments of £210k (2019: £74k) and VAT receivables of £43k (2019: £113k).

6.  Cash and cash equivalents
£’000s

Cash and cash equivalents

7.  Amounts owed to subsidiaries
£’000s

Amounts owed to subsidiaries – current

Amounts owed to subsidiaries – non-current

Total amounts owed to subsidiaries

2020

87

2020

222

–

222

2019

106

2019

3,448

32,516

35,964

Current amounts owed to subsidiaries of £0.2m relates to operating expenses owed (2019: £3.5m). The prior year non-current 
amounts reflected a loan of £29.9m principal that was repayable in 10 years, and accrued interest, accruing at 2% over the applicable 
base rate. This loan and all accrued interest was repaid in 2020.

8.  Other payables and provision for other liabilities 
Other payables relate to accruals of social security and other taxes of £59k (2019: £53k), trade creditors of £78k (2019: £115k) 
and salary costs of £225k (2019:£ nil). 

Long-term provision relate to the employer national insurance contribution of £13k of the 2020 share grant expense that relates 
to the employees of the Company (2019: £ nil).

9.  Called-up share capital
Each ordinary share has a par value of 0.1 pence. All shares are fully paid and have equal voting rights. 

Issued and full paid 

At 31 December 2020

At 31 December 2019

Shares- 
ordinary

300,000,000

300,000,000

£’000s

300

300

10.  Employee share schemes
Under the rules of the Company’s LTIP plans, on 31 May 2018, 1 November 2019 and on 2 June 2020, selected employees of 
the Company’s subsidiary were granted awards in the form of nil cost options over ordinary shares in Alfa. Refer to note 28 of the 
consolidated accounts for more detail on these grants. The cost of the share-based remuneration is passed to the relevant subsidiary. 

11.  Dividends
A special dividend of 15p per share was paid on 6 November 2020, amounting to £44.2m (2019: £ nil). 

Subject to approval at the Annual General Meeting on 10 May 2021, a 2020 dividend of 1.0 pence per share will be paid on 2 July 2021 
to holders on the register on 11 June 2021. The ordinary shares will be quoted ex-dividend on 10 June 2021.

12.  Directors’ remuneration
The Company has no employees other than the Directors. Full details of the Directors’ compensation and interests are set out in the 
Directors’ Remuneration Report on pages 100 to 107. 

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020159

13.  Related party and ultimate controlling party
The Company has taken advantage of the exemption under FRS 102:33.1A from disclosing transactions with other members of the Group. 

The immediate and ultimate parent undertaking is CHP Software and Consulting Limited, which is the parent undertaking of the 
smallest and largest group to consolidate these financial statements. The registered office of the immediate and ultimate parent 
undertaking is Moor Place, 1 Fore Street Avenue, London EC2Y 9DT and copies of the financial statements of CHP Software and 
Consulting Limited can be obtained from this address. The ultimate controlling party is Andrew Page.

See a full listing of Company’s subsidiaries and joint venture in note 31.2 of the Group accounts.

14.  Subsequent events
There have been no reportable subsequent events.

Strategic reportGovernanceFinancial statementsOther information160

G L O S S A R Y   O F   T E R M S

Adjusted EBIT: Adjusted EBIT is 
defined as profit from continuing 
operations, before interest and income 
taxes, adjusted for capitalised costs 
relating to internally generated assets 
and the relevant amortisation costs 
on associated internally generated 
assets. Now no longer used.

Adjusted EBIT margin: Adjusted EBIT 
margin is defined as profit from continuing 
operations, before interest and income 
taxes, adjusted for capitalised costs 
relating to internally generated assets 
and the relevant amortisation costs on 
associated internally generated assets 
as a proportion of revenue. Now no 
longer used.

AI: Artificial Intelligence.

CLT: Company Leadership Team.

CODM: Chief Operating Decision Maker.

COO: Chief Operating Officer.

CSR: Corporate Social Responsibility.

DBSP: Deferred Bonus Share Plan.

Operating free cash flow conversion: 
Operating free cash flow is calculated 
as cash from operations, less capital 
expenditures, less the principal element 
of lease payments in respect of IFRS 16 
(applied for the first time in the year ended 
31 December 2019). Operating free cash 
flow conversion represents Operating free 
cash flow generated as a proportion of 
Operating profit. 

Directors: The Directors of the Company 
whose names are set out on pages 66 to 67.

Disclosure and Transparency Rules: The 
Disclosure and Transparency Rules made 
under Part VI of the Financial Services 
and Markets Act 2000 (as amended).

PDMR: Person Discharging Managerial 
Responsibilities.

PDP: Performance Development Plan.

RFI: Request for information.

EMEA: Europe, the Middle East and Africa. 

R&PD: Research and product development.

API: Application Programming Interface. 

ESG: Environmental, Social and Governance.

SG&A: Sales, general and administrative 
expenses. 

AGM: Annual General Meeting.

Alfa: The Group or Alfa Financial 
Software Holdings PLC and its 
subsidiary undertakings (as defined 
by the Companies Act 2006).

EPS: Earnings per share.

EU: European Union.

SI: Systems integrator.

EURIBOR: the Euro Interbank Offer Rate.

FCA: Financial Conduct Authority

SONIA: Sterling Overnight Index Average. 
The effective overnight interest rate paid 
by banks for unsecured transactions in the 
British sterling market.

APM: Alternative Performance Measure.

FCF: Free cash flow.

STFR: Single total figure of remuneration.

Articles: The Articles of Association 
of the Company.

FRC: The Financial Reporting Council.

TCV: Total contract value.

The Code: The UK Corporate Governance 
Code published by the FRC in July 2018.

TSR: Total shareholder return.

UAT: User acceptance testing UI: 
User interface.

VAT: UK value added taxation.

XaaS: Everything as a service.

Banks: Customers classified as banking 
institutions are finance entities associated 
with regulated banking groups.

FVOCI: Fair value through other 
comprehensive income.

FTE: Full time equivalent.

Basic earnings per share: Calculated by 
dividing the profit attributable to equity 
holders of Alfa by the weighted average 
number of ordinary shares outstanding 
during the year.

Board: The Board of Directors of Alfa 
Financial Software Holdings PLC.

FVTPL: Fair value through profit or loss.

GHG: Greenhouse gases.

HMRC: Her Majesty’s Revenue & Customs.

KPI: Key performance indicator.

IP: Intellectual property.

Companies Act: The Companies Act 2006 
(as amended).

IRT: Incident Response Team.

CEO: Chief Executive Officer.

CFO: Chief Financial Officer.

CGU: Cash-generating unit.

I&S: Implementation and Support 
(“I&S”) expense.

LIBOR: London Inter-bank Offered Rate. 

Company: Alfa Financial Software 
Holdings PLC, a company incorporated in 
England and Wales with registered number 
10713517 whose registered office is at 
Moor Place, 1 Fore Street Avenue, London, 
EC2Y 9DT, United Kingdom.

LTIP: Long-Term Incentive Plan. 

ML: Machine Learning. 

OEMs: Original equipment and 
automotive manufacturers.

Alfa Financial Software Holdings PLC Annual Report and Accounts 2020Strategic report

Governance

Financial statements

Other information

S H A R E H O L D E R   I N F O R M AT I O N

Alfa Financial Software Holdings PLC
Registered Office 
Moor Place 
1 Fore Street Avenue 
London 
EC2Y 9DT

www.alfasystems.com 

T+44 (0)20 7588 1800 
Registered Number: 10713517 
Stock code: ALFA

Investor relations
ir@alfasystems.com

Media relations
Tulchan Communications LLP

Auditor
RSM UK Audit LLP

Brokers
Barclays Bank plc 
Investec Bank plc

Corporate lawyer
White & Case LLP

Remuneration advisors
Ellason LLP 
Tapestry Global Compliance LLP

Registrar/shareholder queries 
Equiniti Limited  
Aspect House,  
Spencer Road,  
Lancing, West Sussex  
BN99 6DA

Telephone 0345 609 0810 and outside the UK +44 
(0)121 415 7071 

Online: help.shareview.co.uk (from here, you will be 
able to securely email Equiniti with your enquiry.)

Consultancy, design and production
www.luminous.co.uk

Design and production
www.luminous.co.uk

Moor Place
1 Fore Street Avenue
London EC2Y 9DT
UK

+44 (0)20 7588 1800

© Alfa Financial Software Holdings PLC, 2020