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Alpha Financial Markets Consulting PLC

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FY2019 Annual Report · Alpha Financial Markets Consulting PLC
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Annual Report 
& Accounts 2019

Alpha FMC

60 Gresham Street
London EC2V 7BB 

+44 (0) 207 796 9300
enquiries@alphafmc.com

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alphafmc.com

The power 
of our people

 
 
 
 
 
 
 
Introduction

Annual Report 2019

Welcome to Alpha’s 2019 
Annual Report & Accounts

Alpha is a leading global consultancy to the 
asset and wealth management industry. 
Perspective  |  Strategy  |  Technical Expertise  |  Data Solutions

Headquarter in the UK, and quoted on the AIM of the London Stock Exchange, 
Alpha Financial Markets Consulting1 is a leading global provider of specialist 
consultancy services to the asset and wealth management industry. 

Alpha has worked with 80% of the world’s top 20 asset managers by AUM, along with 
a wide range of other buy-side firms. It has the largest dedicated team in the industry, 
with over 360 consultants globally, operating from 10 offices spanning the UK, Europe, 
the US and Asia.

For more information, see the website: investors.alphafmc.com 

Contents

Introduction
Welcome 
1  Highlights
2  Chairman’s Report
5  Global Chief Executive Officer’s Report

Strategic Report
12  At a Glance
16  Market Overview
20  Business Model
24  Strategy
26  Key Performance Indicators
28  Risk Management

Corporate Social Responsibility
38  Employee Framework
42  Case Studies
44  Our Communities

Corporate Governance
50  Corporate Governance Code
52  Governance Framework
60  Board of Directors
62  Meet the Director

64  Audit Committee
66  Remuneration Committee
72  Nomination Committee
74  Directors’ Report
78 

Independent Auditor’s Report

Financial Statements
86  Chief Financial Officer’s Report
90  Consolidated statement of comprehensive income
91  Consolidated statement of financial position
92  Consolidated statement of cash flows
93  Consolidated statement of changes in equity
94  Notes to the consolidated financial statements
119 Company statement of financial position
120 Company statement of cash flows
121 Company statement of changes in equity
122 Notes to the Company financial statements

Company Information
IBC Directors and Advisers

1  Alpha Financial Markets Consulting plc: “Alpha”, the “Company”, the “Group”

Company Information

Directors and Advisers

Nominated Adviser
Grant Thornton
30 Finsbury Square
London EC2A 1AG

Broker
Joh. Berenberg, Gossler & Co.
60 Threadneedle Street
London EC2R 8HP

Company Secretary
company.secretary@alphafmc.com

Corporate and Investors’ Website
investors.alphafmc.com

Client Website
alphafmc.com

Directors
ENB Fraser
JC Paton
K Fry
PR Judd
NR Kent

Company Number
09965297

Registered Office
Alpha Financial Markets  
Consulting plc
60 Gresham Street 
London EC2V 7BB

Auditor
KPMG LLP
St Nicholas House
Park Row
Nottingham NG1 6FQ

Registrar
Computershare
The Pavilions
Bridgwater Road
Bristol BS99 6ZZ

Design: Graphical www.graphicalagency.com

Photography
Inside back cover, pp 15 (left), 17, 22, 25, 26, 27, 29, 
36−37, 41, 58 (top, bottom), 66, 67, 71, 73, 83, 89  
by davebrownphoto.com

pp 2, 5, 48−49, 60, 63, 86  
by Alastair Lever

pp 4, 6, 23, 35, 58 (middle), 84−85  
by www.seanthephotographer.com

pp 9, 10−11, 15 (right), 34, 69  
by www.letsmakeit.fr

pp 13, 19, 33, 57, 77, 128  
by Andrew Elko

1

Financial Highlights2

Revenues

Adjusted EBITDA3

Operating profit

£76.0m

£16.5m

£12.6m

(FY 18: £66.0m) +15.1%

(FY 18: £14.0m) +18.0%

(FY 18: £8.6m) +46.9%

Adjusted  
cash conversion4

101%

Adjusted earnings 
per share5

Total dividend  
per share6

12.05p

6.00p

(FY 18: 83%)

(FY 18: 9.80p)

(FY 18: 5.17p)

Operational Highlights and Recent Developments7

279

Clients

(FY 18: 241)

Includes 80% of world’s  
top 20 asset managers  
by AUM8

10

Offices

(FY 18: 9)

First office in a  
German-speaking market  
opened, Zurich

362

Consultants9

(FY 18: 305)

Continued investment  
in the highest calibre  
consultants

12

Business Practices

(FY 18: 10)

Two new practices launched:  
FinTech & Innovation and  
ETF & Indexing

–

Acquisitions

(FY 18: 1)

Ongoing review of  
strategic acquisition opportunities 

2  Comparable period references (“FY 18”) are to the 12-month period ended 31 March 2018. All rounding and percentage change calculations are from 

the basis of the financial statements, in £’000s

3  Adjusted EBITDA is operating profit before foreign exchange, interest, tax, depreciation, amortisation and other adjusting non-operational costs including 
acquisition costs, AIM admission costs, restructuring costs, earn-out costs and share-based payment charges. FY 18 adjusted EBITDA has been 
recalculated to exclude foreign exchange gains or losses. A reconciliation of operating profit to adjusted EBITDA is included in note 5 to the consolidated 
financial statements

4  Adjusted cash conversion is net cash from operating activities divided by adjusted operating profit. Adjusted operating profit is adjusted EBITDA 

less depreciation

5  Adjusted earnings per share (“EPS”) is adjusted profit after tax over the weighted average number of shares in issue in the period. FY 18 adjusted 

EPS has been recalculated to exclude foreign exchange

6  Total dividend is based upon a recommended final dividend per share of 4.09p
7  All operating highlights figures are absolute except for Acquisitions, which reflects the number of acquisitions undertaken in the reported period
8 
9  “Consultants” and “headcount” refer to fee-generating consultants at the year-end: employed consultants plus utilised contractors

Investment & Pensions Europe 2018, “The Top 400 Asset Managers”

Annual Report 20192

Chairman’s Report

2019 has been a year of further growth 
for the Group. A robust business model, 
a leading consulting proposition and a 
strong corporate framework have enabled 
continuing success within a context of 
some political uncertainty. 

I am pleased to be introducing the Annual Report & Accounts of 
the Group for the 12 months to 31 March 2019. In its second 
year as a public company, Alpha has delivered growth in revenue, 
adjusted EBITDA and operating profit. This has been another 
successful year for Alpha and, at a time of political and, 
consequently, market uncertainty, it strengthens the view that 
Alpha has the right strategy and business model to support its 
clients’ evolving needs and deliver value for its shareholders. 

Overview of the Financial Year

Following on from the success of the Group’s first year trading 
on AIM, Alpha has continued to perform well across its business 
areas and has delivered full-year results ahead of market 
expectations. With a positive flow of organic new business from 
clients choosing to use Alpha’s specialist consulting services, 
and continued demand for support from existing clients, revenues 
have risen by 15.1% on the previous financial year to £76.0m. 
This has translated into growth in adjusted earnings per share 
of 23.0% to 12.05p. I am also delighted to report the Group’s 
highest ever adjusted EBITDA of £16.5m (FY 18: £14.0m).

Ken Fry
Chairman
5 June 2019

“The Board is confident 
that Alpha is well placed 
to adapt to its clients’ 
evolving needs and to 
deliver ongoing growth.”

Annual Report 20193

In line with the Group’s aim to provide the very best consulting 
proposition and to service a growing base of client relationships, 
further expansion has been delivered through the launch of a 
new European office, in Zurich, and the creation of two new 
consulting practices: FinTech & Innovation and ETF & Indexing. 
Alpha’s focus remains on delivering great outcomes for its 
clients, and it assesses new office and new practice opportunities 
led by a combination of market demand and direct client 
requests. The Group also continues to invest in its existing 
offices and consulting practices, thus strengthening and 
deepening that proposition globally. 

Dividend

The Alpha Board10 is proud of the positive shareholder returns 
that the Group has delivered in the first year since its AIM 
admission and is pleased to propose a final dividend of 4.09p 
per share, which, if approved at the Annual General Meeting 
on 4 September 2019, will be payable on 11 September 2019. 
Together with the previously paid FY 1911 interim dividend of 
1.91p per share, this gives a total dividend of 6.00p per share 
for the year, in line with the Group’s policy of paying approximately 
50% of post-tax profits to shareholders and representing a 
16.1% increase on the prior year end.

Governance and the Board

I am very happy to be supported in my role as Chairman by 
a Board of Directors with a wealth of relevant knowledge and 
range of non-executive experience. The Alpha Board meets 
regularly to oversee the Group’s corporate and operational 
activities, and to manage the progression of its strategic 
objectives. We are unanimous in our intention to maintain 
the core values of strong governance, integrity and business 
ethics, and were proud to be able to confirm our application of 
the Quoted Companies Alliance Corporate Governance Code 
since September 2018. We will continue to review how we 
best apply and embed these principles in our governance 
structures and processes.

During the period, the Board has evolved further its corporate 
governance framework. I am pleased to report that we have 
strengthened the composition and expertise of the sub-
committees, with Penny Judd joining the Remuneration 
Committee, which is chaired by Nick Kent, and myself joining 
the Audit Committee, which Penny Judd will continue to chair. 
John Paton formally stepped down from the Audit Committee 
in order that the sub-committee comprises solely Non-Executive 
Directors. John’s experience and valuable contributions have 
hugely supported the Audit Committee in its development since 
the AIM admission, and he will attend meetings as required 
by invitation.

As part of the Board’s commitment to maintaining a strong 
corporate governance framework and ensuring that it continues 
to reflect the needs of the Group’s shareholders, employees, 
clients and wider stakeholders, an evaluation of the effectiveness 
of the Board, its sub-committees and individual Directors12 was 
performed in the period. Following that process, we believe 
that we continue to operate an optimal structure to secure 
future growth while, at the same time, protecting the Group’s 
unique culture. In the period, we have also completed a review 
of the Group’s risk framework. It concluded in the definition and 
delivery of some enhancements to our risk reporting procedures, 
which will allow the Group to have an even clearer focus 
around risk monitoring. 

Strategy

The Alpha Board, supported by the Group’s executive team, 
remains committed to succeeding with its stated aims to 
differentiate, through a very focussed high-quality service 
offering; and to diversify, through organic growth and the 
acquisition of complementary businesses. At the same time, 
Alpha will continue to invest in and incentivise its high-performing 
employees, through a market-leading compensation package 
and strong inclusive culture. The Board believes that the Group 
has the correct strategy to deliver profitable growth and ongoing 
value for its shareholders.

10  “Alpha Board” is the Alpha Board of Directors, also referred to as the “Board of Directors”, the “Board” and the “Directors”
11  FY 19 is the financial year covering the 12 months to 31 March 2019. By comparison, FY 18 is the previous financial year covering the 12 months to 

31 March 2018; and FY 20 is the subsequent financial year covering the 12 months to 31 March 2020

12  “Directors” refers to the executive and non-executive members of the Board; meanwhile, “directors” refers to non-Board directors within the 

management teams of the Group

Annual Report 20194

Chairman’s Report continued

The business continues to have a very clear focus on providing 
the highest quality service to its clients, which remains at the 
forefront of strategic and operational planning. In line with the 
stated business strategy, the Group has continued to expand 
the scale, breadth and depth of its service offering.

The Group adheres to the view that inorganic growth can be 
additive, bringing new products and recurring revenue to the 
business; and, therefore, continues to consider and review 
potential acquisition opportunities. After a period of integration 
following the Group’s first acquisition in 2017 of TrackTwo13, 
it is well prepared for the next steps in its acquisition strategy 
that will deliver both high-quality output and complement the 
existing service proposition. I am confident that Alpha’s quoted 
company status and performance record make it strongly 
appealing to any new businesses that may be approached as 
part of this strategy.

Outlook

The Board perceives that the structural drivers in the asset and 
wealth management industry, in which the Group operates, 
remain consistent with the previous period: pressure on fees, 
increase in assets under management and regulatory change. 
In spite of current geopolitical uncertainty, the Board is confident 
that Alpha, with its focussed market proposition, is well 
placed to adapt to its clients’ evolving needs and to deliver 
ongoing growth. 

I would like to pass on my personal thanks to the Global Chief 
Executive Officer, Euan Fraser, the Directors of the Board, the 
management team and all of Alpha’s employees for their hard 
work, support and fantastic contributions this year in delivering 
another strong set of results and continuing to make significant 
strategic progress.

13  TrackTwo GmbH

Annual Report 20195

Global Chief Executive 
Officer’s Report

We have been able to deliver another year 
of profitable growth, which is a testament 
to our people, our increasingly global 
footprint and ongoing investment in our 
service offering.

It gives me great pleasure to be presenting our second set of 
full-year results as a public company, with FY 19 having been 
another successful year for Alpha. Following on from our AIM 
admission in October 2017, we have enjoyed a year of strong 
revenue, operating profit, adjusted EBITDA and profit after tax 
growth. This growth has been consistently delivered through 
the breadth of our service offering and the performance of our 
highly skilled team of consultants.

Summary of Financial Performance

The Group has demonstrated very good revenue growth, with 
a continued focus on operating margins, resulting in revenue 
increasing by 15.1% to £76.0m (FY 18: £66.0m), adjusted 
EBITDA by 18.0% to £16.5m (FY 18: £14.0m) and operating 
profit by 46.9% to £12.6m (FY 18: £8.6m). Our transition from 
a private limited company to a public company strengthened 
our statement of financial position and we have also had another 
year of excellent cash generation from operations. The Board 
is pleased to propose a final dividend of 4.09p per share, 
bringing the total dividend to 6.00p per share for the year. 

Euan Fraser
Global Chief Executive Officer
5 June 2019
“We have a very high- 
performing team and 
the consulting practices 
in place from which 
to develop our service 
proposition and deliver 
our projects.”

Annual Report 20196

Global Chief Executive Officer’s Report continued

We delivered progress and saw operational developments across 
the Group during the year. In addition to the expansion of the 
service offering and growth in the number of clients that we 
support, we have strengthened our geographical footprint both 
through an increase in consultants as well as in the creation of 
a new European office in Zurich. Reflecting on the year ahead, 
we have robust, revenue-generating businesses in the UK, 
Europe & Asia, and the US, which we see as a growth market. 
We have a very high-performing team that can support our 
clients’ requirements; and the consulting practices in place from 
which to develop our service proposition and deliver our projects.

398

Total Headcount

We continue to invest in the highest 
calibre people and our total headcount 
figure includes a business operations 
team spanning HR, finance and 
platforms to support future growth, 
in addition to 362 consultants.

Alpha has again delivered strong organic growth across its core 
business, driven by working on some of the largest and most 
challenging projects in the asset and wealth management 
industry. We continue to see high levels of client retention, 
which produces repeat client sales year on year. The Group 
also added 38 new clients during the year, with a number of 
those coming from our relatively recent geographic expansion 
into Switzerland and Singapore.

Operational Review

The structural industry trends of increasing cost pressures 
and regulatory demand, alongside increasing assets under 
management, remain very strong within our marketplace. 
Against this backdrop, the Group continued to benefit from an 
increase in demand for Alpha’s subject matter expertise and 
consulting support across a growing client base. Consequently, 
FY 19 saw positive results from across all the Group’s core 
geographies: the UK, the US, and Europe & Asia. 

In the period, the Group expanded its service offering with the 
addition of two new practices: FinTech & Innovation and ETF 
& Indexing. In line with our organic approach to expanding the 
Alpha service offering, both of these practices were created 
in response to demand from our clients for assistance in 
understanding and taking advantage of the technologies, 
products and strategic opportunities that these areas present. 
Continuing the trend that we highlighted last year, Alpha’s 
well-established practices, such as Front Office, Distribution, 
M&A Integration and Operations & Outsourcing, again delivered 
good revenue growth. Several of the client engagements that 
we are supporting in these areas are substantial programmes 
of work either in scale or topic, and involve our consultants 
from multiple offices working together to provide seamless, 
best-of-breed delivery solutions. 

More recently created practices, such as Digital and Regulatory 
Compliance, performed very well and contributed to this year’s 
strong performance. We expect further demand and growth in 
those areas, with our client sponsors seeking to understand 
their end-client personas and transform digital experiences, 
while the industry continues to prepare for ongoing regulatory 
changes such as the Senior Managers & Certification Regime 
and Asset Management Market Study requirements in the UK, 
LIBOR transition and Brexit.

Annual Report 20197

The UK remains the largest geography within the Alpha Group, 
and we are pleased with the growth achieved this year. Political 
uncertainty has impacted decision making within some of our 
clients and slowed our growth during H2 1914. We paused 
recruitment at more junior levels in response to that delay in 
decision making, but are pleased that a strengthening pipeline 
has allowed us to again increase recruitment at all levels. We 
continue to monitor the political context closely. 

The Group has again delivered substantial growth across Europe, 
with this strong performance including increasing revenue and 
profitability in France, Luxembourg, the Netherlands and 
Switzerland. We were very pleased to announce the opening 
of an office in Zurich, which is our first in a German-speaking 
market. We appointed a new country head in the Netherlands, 
Bastiaan Aalders, and we have been extremely pleased with 
the improved performance during the last six months under 
his leadership. In France, we were delighted to be recognised 
as a #1 consulting firm by Décideurs Magazines 201815 in both 
the categories of “asset management” and “wealth management”, 
which is a testament to the fantastic talent and delivery 
standards of our consultants based there. We see a number of 
growth opportunities in Europe, both in terms of geographic 
expansion and in the development of our existing practices. 

We continue to believe that the US market represents a 
significant opportunity for growth. Our view remains that we see 
no other consulting firm offering the same blend of expertise, 
market-leading consulting and project management skills in that 
marketplace. We only recruit candidates of the highest calibre 
and appropriate skillsets to represent our team globally and, in 
light of this, are pleased to report that we have increased our 
US director team in early FY 20 through internal promotion and 
a recent external hire. 

The Group’s strong underlying adjusted EBITDA performance 
reflects an expanding international footprint and growing global 
reputation as the consulting partner of choice to assist asset 
and wealth management clients with their most complex and 
demanding projects. During the year, we have continued to 
invest in central operational capability to support this ongoing 
global growth and demand; and to position ourselves well for 
the years ahead. 

Geographical Overview

We are pleased to have enjoyed strong client-led demand 
across all of the markets in which we operate:

Revenue 

UK 

US

Europe & Asia

Gross Profit

UK

US

Europe & Asia

12 months to
31 March 2019

12 months to
  31 March 2018

Change

£44.9m

£40.0m

12.3%

£9.2m

£21.9m

£9.0m

1.5%

£17.0m

28.9%

£76.0m

£66.0m

15.1%

£20.1m

£17.0m

18.2%

£1.7m

£7.3m

£2.7m (38.2)%

£5.6m

31.4%

15.1%

£29.1m

£25.3m

Consultant Headcount

UK 

US

Europe & Asia

Year-end totals

31 March 
2019

31 March 
2018

Change

174

55

133

362

165

44

96

305

5%

25%

39%

19%

Each of our regional businesses has achieved revenue growth 
year on year. We remain very pleased with both the domestic 
client base in each location and our ability, as a global business, 
to provide an exceptional consulting experience to support 
clients with their most challenging projects, irrespective of 
where they are located. In line with our intention, we invested 
in our consulting teams post last year end in order to ensure 
that we brought Group utilisation back in line with our budget 
targets. The US business experienced lower gross profit and 
margin during the year, as the business consolidated progress, 
strengthened the team and added new domestic clients.

14  H2 19 refers to the second half of the financial year ending 31 March 2019
15  Joint first position with McKinsey and BCG in “asset management”; joint first position with Bain, McKinsey and BCG in “wealth management”

Annual Report 2019 
8

Global Chief Executive Officer’s Report continued

Our People

At Alpha, we are extremely proud of everyone in our global team 
and recognise that people are our greatest asset. We remain 
completely committed to hiring the very highest quality 
consultants at every level of the Group and increased our 
headcount of consultants by 19% to 362 globally (March 
2018: 305). It is through the recruiting and retaining of such 
fabulous talent that we can continue our constant focus on 
quality and ensure that we deliver exceptional results to our 
clients every time, which in turn drives client loyalty and repeat 
business, and reinforces our market-leading reputation.

Alpha is well recognised in the asset and wealth management 
industry for offering a compelling, differentiating compensation 
package, which serves to attract the very best consulting talent. 
Alpha’s proposition, combined with a relentless focus on creating 
a unique culture that separates us from our competitors, helps 
to incentivise the talent that we hire and preserve market-leading 
retention rates. That enables us to limit recruitment costs and 
continues to ensure that our clients benefit from the expertise 
that an experienced team brings. 

We are very proud that we offer all our people the opportunity 
to be shareholders in Alpha, which facilitates staff retention and 
the alignment of interests, but also appeals to a wide pool of 
fresh talent. I am delighted to report that our ability to attract 
high-calibre consultants who are interested in benefitting from 
the opportunities provided by our public company structure 
continues to strengthen. We operate the same employee equity 
schemes that were in place last year. During the reporting period 
407,258 share options were awarded to new joiners and, as at 
31 March 2019, approximately 18% of the Company’s issued 
share capital was held by employees. The Group will continue to 
promote broad employee participation through equity schemes.

We have worked extremely hard to build a unique and 
differentiated culture at Alpha, and we invest in maintaining 
and enhancing that culture on a global basis. Our ongoing 
global secondment programme plays an important role in 
sustaining and developing that culture, as we continue to 
expand our global footprint. In addition, it plays a key role in 
ensuring that we have the same high-quality consulting team 
providing our clients with the same delivery experience in all 

Alpha locations. That unique culture has again been recognised 
in the UK where, for the third consecutive year, we have won a 
place in the Sunday Times 100 Best Small Companies to Work 
For list (2017, 2018, 2019). Culture and quality have, for many 
years, been the foundation of Alpha’s success and will 
unquestionably continue to shape and drive our business in 
the future. 

As an employer, we are committed to providing an open and 
collaborative working environment; and we want our people 
to feel a part of the Group’s ongoing success. Aligned to that 
objective, we have designed and launched an exciting new 
initiative during the year: “Innovation at Alpha”. The Alpha 
Innovation platform enables ideas from employees about 
how we grow the business to be submitted, assessed and 
developed. Ultimately, it allows our employees to support the 
realisation of the best ideas into new products, services and 
business lines while, at the same time, permitting the Group 
to harness the consultants’ front-line daily experiences and 
excellent insights to help shape the vision. The initiative is 
overseen by an Innovation Board, which has global representation; 
it has the full support of the management team and the Board 
of Directors.

Growth Strategy

Alpha’s objective is to be recognised as the leading asset 
management consultancy in all the geographies in which it 
operates, with an ongoing strategic focus to continue building 
scale in all markets. During the year, the Group has successfully 
built upon and enhanced that level of recognition.

The Group continues to follow a growth strategy that is 
both organic and inorganic. Our historic growth has been 
mainly organic, and we are confident that we have the right 
opportunity and business model to continue expanding our 
service offering and geographic footprint. Alpha expects to 
deliver sustained growth in all its current geographic markets, 
including both established and more recently opened offices. 
Going forward, Alpha remains focussed on building its client 
base of asset managers, asset owners, wealth managers and 
those who support the asset management industry, such as 
third-party administrators. 

Annual Report 20199

Current Trading and Outlook

The Group’s trading performance in FY 19 was strong. We have 
begun FY 20 well, with trading consistent across all the Group’s 
geographies. The Group continues to see a wide range of 
change projects within the Group’s client base and, looking at 
the year ahead, the Group has a solid business platform on 
which to grow and support additional clients and project types.

Our strategic goal is to be the leader in all the markets in which 
we operate. We remain focussed on delivering that strategy by 
continuing to extend our geographic footprint and to deepen 
our high-quality service offering, while investing in our team of 
highly-skilled consultants. The Group is well positioned to 
leverage its recent accomplishments and to deliver another 
year of profitable growth.

We see continued opportunities to invest in our service offering, 
and we will act upon these to both deepen and broaden our 
business practices. Over the course of the last year, we 
have increased our range of services from 10 practices to 
a 12-practice offering; and we expect that this will grow. 
The Group has built a reputation for an exceptional service 
proposition, which is heavily in demand across a wide range 
of asset management sponsors and geographies. We see 
the structural drivers within the asset management industry 
continuing to create significant change and opportunity within 
our clients, and we will adapt and expand our service offering 
to address that demand.

Acquisitions

As previously reported, acquisitions are an important aspect of 
the Group’s growth strategy, alongside organic growth, with a 
focus on acquiring businesses that offer complementary services 
to clients in Alpha’s existing and target markets. The Group’s 
objective is to extend our consulting proposition and broaden 
our reach into additional parts of the asset and wealth 
management industry and, potentially, into other financial 
services industries beyond asset and wealth management. 

The Group will continue to add to its service offering through 
selectively investing in new products and services that provide 
diversified and established revenues and, where possible, are 
underpinned by strong data or technology components.

Annual Report 201912  At a Glance

16  Market Overview

20  Business Model

24  Strategy

26  Key Performance Indicators

28  Risk Management

Business ReviewThe power of our people togrow the business12

At a Glance:  
creating a global 
growth model

USA

UK

Europe

Asia

55 Consultants

170+ Consultants

120 Consultants

10+ Consultants

New York (2009)
Boston (2015)

London (2003)
Edinburgh (2016)

Singapore (2017)

Luxembourg (2008)
Paris (2010)
Amsterdam (2015)
Geneva (2017)
Zurich (2019) 

Annual Report 2019Business Review13

Our story so far...

First we:

Became known to our clients for the high quality  
of our team.

Focussed on outsourcing, operational change  
and M&A integration, with emerging distribution  
and front office capability.

Then we:

Capitalised on our reputation for market-leading  
consulting advice.

Continued to develop consulting solutions across  
the asset and wealth management chain. 

We have:

Established our global capability and reputation  
for delivering some of the most challenging and 
complex projects in the industry.

Now we will:

Continue to build scale both globally and across 
a range of domestic markets by growing and 
differentiating the service offering.

Pursue our objective to be recognised as the leading 
global asset and wealth management consultancy.

Alpha has appeared in 

The Sunday Times  

Top 100 Best Small  

Companies to Work  

For for three consecutive  

years, 2017−19.

Annual Report 201914

At a Glance continued

2003

2009

2013

Alpha is founded in London 
as a provider of specialist 
consultancy services to 
the asset and wealth 
management industry.

US presence is established, 
with opening of New York office.

Investment in Alpha  
by Baird Capital. 

2008

2011

2014

Europe presence is 
established, with opening  
of Luxembourg office.

Creation of the Distribution  
and Front Office practices.

New specialist practice 
Alpha Technology Services 
is launched.

Alpha has been  
selected #1 consulting  
firm in France by Décideurs  
Magazine 2018 in both  
the categories of “asset  
management” and  
“wealth management”*

*Joint first position with McKinsey and BCG in “asset management”; joint first position with Bain, McKinsey and BCG in “wealth management”

Timeline depicts calendar years

Annual Report 2019Business Review15

2015

2017

2019

Alpha’s Diversity & Inclusion 
programme is launched. 

Asia presence is established, with 
opening of Singapore office. 

Creation of the ETF & 
Indexing practice.

Creation of Digital practice. Acquisition 
of TrackTwo; new specialist practice 
Alpha Data Solutions is launched.

Successful AIM admission with a 
market capitalisation of £160m. 
Alpha has 240 consultants across 
nine offices.

Alpha continues to grow, 
reporting most successful 
financial year to date, with 
Group revenues of £76.0m.

2018

Creation of the FinTech  
& Innovation practice.

2016

Investment in Alpha by Dunedin, 
with Baird Capital exiting in full. 
Alpha has c. 200 consultants 
across six offices.

Creation of the Investment 
Guidelines and Regulatory 
Compliance practices.

Annual Report 201916

Market Overview

Alpha helps clients within the asset 
and wealth management industry to 
transform their business models and 
respond effectively to ever-changing 
demands and technical innovations. 

Market Context

Alpha is a leading global consultancy to the asset and wealth 
management industry. The industry is made up of a large number 
of organisations offering diverse investment and support 
services to individuals, institutions and other corporate clients. 
Alpha assists a broad range of those industry players, including 
asset managers, asset owners, wealth managers, asset servicers, 
platforms and intermediaries. Within that group, Alpha works 
with companies of all sizes and maturity, from local start-ups to 
the largest global financial services firms; and plays an integral 
role in helping clients to transform their business models and 
respond to ever-changing demands and technical innovations. 

Structural Drivers

The global asset and wealth management industry is undergoing 
significant and fundamental change. The industry continues 
to experience the strong structural drivers of increasing cost 
pressure and regulatory change, alongside a marketplace that 
is growing through the increase in assets under management 
(“AUM”). These drivers create demand for a broad range of 
consulting solutions, as clients within the industry consider 
how best to manage and adapt to an evolving and increasingly 
complex landscape. 

As market commentators note, compression on asset manager 
fees has been a key feature of the market for a number of 
years16, and is likely to remain prevalent while financial 
conditions alter, technology drives change and end-investors 
demand fee reductions. Meanwhile, asset and wealth managers 
are operating within an increasingly complicated regulatory 
and legislative landscape. MiFID II and the GDPR dominated 
2018, and the industry prepares for ongoing regulatory change 
including the Senior Managers & Certification Regime and Asset 
Management Market Study requirements in the UK, LIBOR 
transition, FINRA’s published priorities for risk monitoring and 
examination in the US and Brexit. The Group’s consulting 
model, which combines global subject matter expertise in 
regulatory compliance, market-leading consulting experience 
and project management skills, is highly successful in helping 
clients navigate through this level of change. 

Asset and wealth managers are focussed in particular on these 
cost pressures and are investing heavily to maintain operating 
margins. This can translate into a range of projects, such as 
improving technology, data quality, operating processes and 
product rationalisation. In its asset management outlook for 
2019, Moody’s Investor Service17 gave the industry a “stable” 
rating, with the view that asset managers can use technology 
and new cost structures to adapt to these market conditions; 
and seek an increase in scale and diversification through 
M&A activity. 

16  BCG, “The Hidden Pressures on Asset Managers” (May 2018)
17  Moody’s, “Asset Management 2019 Outlook” (January 2019)

Annual Report 2019Business Review17

Within this market context, Alpha assists its clients by assessing 
their needs and selectively identifying the most effective 
operating models, technical solutions and partners, across the 
entire value chain. In the period, the Group announced the launch 
of a dedicated FinTech & Innovation practice, which seeks to 
help asset managers benefit from innovative technologies in the 
marketplace that can enhance their business processes, reduce 
their operating costs and improve the end-client experiences. 
Alpha believes that while many firms already have a developed 
digital agenda, very few have mastered how to benefit from 
the explosion of emerging fintech firms and technology; and 
that this represents a significant future growth opportunity.

Against the backdrop of regulatory initiatives and fee pressures, 
passive investing continues to grow. In the first half of 2018, 
16 of the top 20 funds by net inflows were passive mutual funds 
and exchange-traded funds (ETFs), garnering $143 billion18. 
In response to this trend towards low-cost funds and index 
strategies, and the growing demand for consulting support 
from its clients, Alpha launched a dedicated ETF & Indexing 
practice. The practice strengthens the Group’s market offering 
in this area and aims to support businesses for success in the 
next chapter of the industry, in addition to creating a new 
consulting area to drive revenue growth. 

33%

Strong revenue growth delivered
over multiple years.

279 clients assisted  
including asset managers, wealth 
managers and platform providers.

362 fee-generating consultants 
operating globally.

18  Deloitte Center for Financial Services, “2019 Investment Management Outlook: A mix of opportunity and challenge” (January 2019)

Annual Report 201918

Market Overview continued

Consolidation within the asset and wealth management industry 
is influenced by the anticipated benefits of an increase in global 
reach, product capability and distribution options. 2018 was 
reported as a record high for asset management M&A19, with the 
volume of assets moving hands through M&A activity reaching 
$4.7 trillion and representing a 29% increase on the previous 
year (2017). The Group believes that consolidations through 
acquisition or merger will remain a key feature of the marketplace, 
and is confident that there will be ongoing opportunities as it 
continues to benefit from a very strong market reputation in 
specialist M&A integration, operational and outsourcing 
consultancy services to the industry.

Geographic Demand

The structural drivers of change in the industry are globally 
applicable and, as a result, Alpha sees very similar client demand 
for its services across each of the markets in which it operates. 
An added complexity for global organisations is that each 
jurisdiction can have different approaches and obligations, which 
Alpha, with its increasingly global footprint and consulting 
expertise, is extremely well placed to assess and support. 

Alpha currently services clients from its offices in 10 major 
financial centres: London, Edinburgh, Luxembourg, Paris, 
Geneva, Zurich, Amsterdam, New York, Boston and Singapore. 
The Group believes that, in line with market activity and client 
demand, there are significant opportunities for further expansion 
globally, targeting Hong Kong and Frankfurt over the next 12 
to 18 months. However, launching offices is always conditional 
upon the Group identifying the right people, with the appropriate 
blend of asset and wealth management expertise and corporate 
values, to represent and develop Alpha’s capability and talent 
in new jurisdictions. 

Competitive Environment

As a provider of consultancy services, Alpha operates in a 
competitive global market. Its competitors are the advisory 
practices of the major accounting firms, global consulting 
companies and single-geography consulting businesses. 

With their remediation programmes in the banking and insurance 
industries coming to an end, the major accounting firms and 
large global consulting companies, including the “Big 6”20, 
are tending to focus more on asset management. This has 
resulted in some short-term discounting on rates in the 
market and, consequently, an increased aspect of competition. 
However, the Group has been able to compete successfully 
against these firms and increase market share year on year 
by providing specialist expertise and insight to the asset and 
wealth management industry, and by consistently delivering 
an exceptionally high quality of service that attracts repeat 
business and engenders long-term client relationships. All of 
this is made possible through the Group’s ability to attract 
experienced, high-calibre consultants, and to retain a 
progressive working culture that is based on hard work, 
meritocracy, high standards, integrity and delivery excellence. 

Addressable Market

As a leading global consultant to the asset and wealth 
management industry, the scale of the Group’s addressable 
market is broad and diverse, ranging from firms managing a few 
hundred million dollars of assets to global managers managing 
several trillion dollars of assets. Assets under management are 
increasing at a global level as a result of changing demographics 
and the recognised need to plan for aging populations in many 
countries. According to a recent report by PwC21, AUM stood 
at approximately $98.1 trillion at the end of 2017, and is 
estimated to increase to $145.1 trillion in 2025.

19  Sandler O’Neill & Partners, “2018 Asset Manager Transaction Review & 2019 Forecast” (January 2019)
20  “Big 6” comprises KPMG, PwC, Deloitte, EY, Accenture and IBM
21  PwC, “Asset & Wealth Management Revolution: Pressure on Profitability” (October 2018)

Annual Report 2019Business Review19

In practice, each asset or wealth manager has a range of 
responses to the structural drivers in the market, and a 
corresponding set of executable initiatives, projects and 
objectives that extend across the value chain. Together, this 
represents strong aggregate demand for the Group’s skills, 
products and propositions. Alpha is proactive in understanding 
and responding to the opportunities that these developments 
create, with each of its offices monitoring the local market 
environment and conditions carefully. 

The global asset and wealth management industry is subject to 
the impacts of fluctuating markets and economic conditions. 
However, the diversified nature of Alpha’s market offering, 
comprising a broad global footprint, highly expert service 
proposition and deep understanding of the structural drivers 
of change, ensures a level of protection against these factors. 
The Group can also leverage its extensive experience and 
capability in supporting its clients through complex change 
initiatives that they may need to undertake in response to the 
evolving market. 

The Group recognises that there is a wider addressable market 
within the financial services sector that it does not service 
currently, and where there is potential opportunity for Alpha 
to develop a market-leading proposition. Alpha will continue to 
invest in its people, practices and capabilities to ensure that 
it is able to respond to ongoing and evolving market demand 
while, at the same time, providing the best level of service and 
expertise to its clients.

Offices in 10 major financial centres: 
London, Edinburgh, Boston,  
New York, Amsterdam, Luxembourg, 
Paris, Geneva, Zurich and Singapore.

80%

Of the 20 largest  
global asset managers  
by AUM, and 68% of the top 50.

Annual Report 201920

Business Model

Alpha provides consulting solutions that deliver 
value, using local expertise and global insights. The 
business model delivers success for clients and 
secures sustainable growth for shareholders. 

Clients 

Services and Expertise

Alpha organises its knowledge, subject matter expertise, 
methodologies, intellectual property and data around 12 
business practices. All Alpha’s practices are led by senior 
directors to provide effective management and oversight of 
the high-quality delivery outcomes. The practices enable the 
Group to be specialist and respond to the evolving requirements 
of its client stakeholders, while maintaining a core set of 
exceptional service standards. This practice model is supported 
by seamless collaboration and knowledge share across the 
Group’s consulting teams globally, which ensures that Alpha’s 
clients receive the highest level of service, delivery approach 
and output irrespective of where they are on the globe or what 
role in the industry they perform. 

The business model is built around Alpha’s clients; identifying 
and launching new practices where there is client-led demand, 
and achieving continued growth in its existing practice areas. 
In the period, the Group launched two important new practices, 
FinTech & Innovation and ETF & Indexing. Both practices were 
launched in response to a demand for Alpha to assist its clients 
with practical advice on how to make the most of opportunities 
arising in the rapidly changing asset and wealth management 
industry. The Group will continue to grow and extend the 
business model in line with client and market activity. 

Alpha’s successful business model is built upon keeping clients’ 
needs at the core of its proposition, which includes the Group’s 
geographic network, the services it offers and the types of 
project that it delivers. As the Group services not just asset and 
wealth manager firms, but the intermediaries, platforms and 
administrators who form an integral part of the industry, it is 
essential that the business model is flexible and remains highly 
relevant. Central to Alpha’s culture is continuous investment in 
its people, its offices and its knowledge to help all clients 
address their challenges and best capitalise on the opportunities.

An important aspect of the Group’s revenue growth is the 
building of long-term relationships, and the cross-selling and 
upselling new added-value services to an existing client base. 
The majority of Alpha’s annual revenues is from repeat clients, 
with whom the Group is working on an increasingly global basis. 
However, the business model also targets revenue growth 
through the winning of new clients; and, in the period, the 
Group began working with 38 new clients. 

The Group’s ability to target and win new business relies upon 
a responsive business model that identifies and adapts to the 
structural drivers of change in the market, which it achieves 
through the development of relevant services and solutions. 
Alpha’s ambition is to be clearly recognised as the leading 
global consultancy to the asset and wealth management 
industry and, accordingly, has expanded the business model 
to deliver a multi-layered proposition that reaches every part 
of the value chain. The performance of the business model is 
then measured through the Group’s key performance indicators 
on p. 26.

Annual Report 2019Business Review21

s

e

a ti v

A lt e r n

Asset M

a

n

a

g

er

s

ETF & Indexing

Benchmarking

FinTech & 
Innovation

Operations  
& Outsourcing

s
r
e
d
i
v
o
r
P
e
c

i

v
r
e
S

Digital

Alpha
Technology
Solutions

M&A 
Integrations

Alpha
Data
Solutions

Front  
Office

Investment 
Guidelines

Regulatory 
Compliance

Distribution

W
e
a

l
t
h
M
a
n
a
g
e
r
s

A

s

s

et O

wners

e diaries

f o r m s   &  I n t e r m

P l a t

  Practices

  Client segments

Organic Growth 

Alpha’s strategy focusses 
on organic growth through 
expansion into new 
geographies, broadening 
 its service offering and 
building the client base.

Alpha’s Strategy  
in Action

Inorganic Growth 

Acquisitions can support 
organic growth in adding 
new services and expertise 
that the Group can take 
to clients.

1 

2 

Expand the existing 
business practices.

Roll out the practice  
model globally.

3 

Make selective  
acquisitions.

Annual Report 2019 
 
 
 
 
 
 
22

Business Model continued

Of the existing practices, Regulatory Compliance, Investment 
Guidelines, Alpha Data Solutions and Digital are still relatively 
new, and there represents an opportunity to further develop 
and establish those propositions in the Group’s core markets. 
In addition, there is ongoing expansion work to ensure wide 
geographic access to the Group’s range of practices. The 
geographic expansion of Alpha’s business practices is a key 
component of the growth strategy. As the demand drivers 
apply in each location, the Group can aim to roll out and grow 
this proven practice model in all regions. For example, during 
FY 19, the Group’s technology services capability has been 
expanded into its European and US offices to manage the 
increased regional demand. 

Talented People 

Alpha is a business built upon the integrity, expertise and huge 
commitment of its people. In order to provide the best outcomes 
to its clients and deliver growth, Alpha employs and invests in the 
highest calibre consultants in the industry. This high-performing 
global team brings market-leading experience, unparalleled 
insights and personal credentials to the corporate proposition. 

As a Group, Alpha continuously strives to improve and provide 
better, smarter solutions. Alpha’s team of consultants know the 
asset and wealth management industry, in which the Group 
operates, extremely well. During the period, the Group was 
excited to launch a new internal initiative that formalises the 
relationship between the market awareness and unique insights 
of its consultants, with the evolution of the business model. 
The Alpha Innovation platform enables innovative ideas from 
employees to be formally assessed; and, ultimately, allows 
them to support the realisation of the best ideas into new 
products, services and business lines.

Generating Value

Alpha prides itself on an ability to solve problems for its clients 
and provide a market-leading proposition. The Group also 
seeks to leverage its position as a leading consultancy to help 
shape the future of the industry through expert knowledge, 
advice and insights. 

The Board recognises the need to maintain effective working 
relationships across a wide range of stakeholders. The business 
model identifies the different client segments with which the 
Group operates, which includes asset managers, asset owners, 
wealth managers and those who support the industry, such as 
third-party administrators. The Group continuously monitors 
client satisfaction and fulfilment of Alpha’s delivery obligations, 
which is ensured through designated engagement owner 
responsibilities on each project and a centralised service 
delivery function that oversees quality of service and delivery 
risk identification.

Other stakeholder groups include vendors, industry bodies, 
regulatory authorities and competitors with whom Alpha works 
or associates in the marketplace. Engaging with these 
stakeholders strengthens the Group’s business relationships 
and facilitates its decision making at an executive level. The 
Board is regularly updated on wider stakeholder engagement; 
the Executive Directors manage those business relationships 
on a day-to-day basis and in turn communicate feedback and 
insights to the Board as a whole. 

Alpha remains confident that, in serving the asset and wealth 
management industry and its client stakeholders with an 
exceptional proposition and level of service, it is ensuring the 
ongoing success of the business. This, in turn, supports the ability 
of the Group to provide long-term returns for its shareholders. 
The Group will continue to develop its offering by broadening 
the range of services that it offers, the types of clients that it 
can support, and the geographies from which it operates.

Annual Report 2019Business Review23

Key Strengths

The key strengths that enable Alpha 
to fulfil this business model are:
•  Providing a highly focussed industry proposition 
for the asset and wealth management industry;
Investing in the very best consultants in the industry;

• 
•  A unique culture that supports and rewards high 

performance, collaboration and integrity;
•  An integrated service offering and seamless 

global reach;

•  Continual development of capability and range of 

services to both anticipate and meet client requirements;

•  A focus on putting clients first and establishing 

long-term relationships;

•  An emphasis on providing the highest quality of 

service to clients and, where possible, exceeding 
their expectations; and

•  An ability to leverage best practice, differentiating 
intellectual property and data, state-of-the-art 
technology options and invaluable market knowledge 
developed over more than 15 years.

Annual Report 201924

Strategy

The Group’s strategic objective is to be recognised 
as the leading global asset and wealth management 
consultancy, and as the leading consultancy in all 
the domestic markets in which it operates. 

Benefiting from a market-leading reputation and strong tailwinds 
within the industry, Alpha has continued to build scale both 
globally and across a number of domestic markets in which it 
operates. The market exhibits ongoing growth and the structural 
drivers of change represent clear opportunities for the Group to 
differentiate further its service offering and to grow the business. 
The Directors are confident that the Group is well positioned 
to achieve its strategic objective of being recognised as the 
leading consultancy to the asset and wealth management 
industry globally.  

The majority of Alpha’s historic growth has been organic, and 
the strategy remains focussed on achieving further client-led 
organic expansion, through a combination of extending the 
geographies in which the Group operates and expanding the 
range of services. The strategy also comprises the pursuit of 
acquired growth, whereby the Group will selectively consider 
acquisitions that can both enhance value and broaden its 
expertise and service offering. 

The Group intends to deliver the strategy in the following ways:

1. Expand the existing business practices

Alpha serves clients in multiple countries through its successfully 
deployed practice model. The Directors have identified that 
there is substantial scope to grow the Group’s share within 
these markets by extending the services that are delivered to 
existing clients, or by serving new clients, through the addition 
of business practices. The Group will continue to evaluate 
market demand for new products and services; and respond to 
it by deepening the proposition and expanding the number of 
practices. To achieve this, the Group will invest in its talented 
people, the service offering and the practice structure, through 
a combination of internal promotions and external senior hires. 

2. Roll out the business practices globally

The Directors support the view that the strategy includes moving 
into additional parts of the asset and wealth management value 
chain. To date, the Group has achieved a globally recognised 
service offering, and the same highly successful business model 
can be replicated in new areas of the industry. The Group currently 
views further potential addressable opportunities in strategy 
consulting and life & pensions investments. Establishing a 
proposition in these areas will, however, require the recruitment 
of high-performing people to develop and grow them; and 
potential candidates continue to be reviewed. 

The Group currently provides services to its clients from 10 
global offices in the UK, US, Europe and Asia. The strategy is 
to extend and strengthen its service proposition globally by 
deploying the existing practices consistently across all regions. 
This will be achieved by introducing and developing those 
specialist practices in each of the Group’s jurisdictions. The 
Directors believe that the building out of the Group’s proven 
practice model across the US, Europe and, ultimately, Asia 
will help to meet evolving client demand and drive future 
growth globally. 

Annual Report 2019Business Review25

3.  Make selective 
acquisitions

The Group recognises that it can 
strengthen the service offering and, 
therefore, add value through strategic 
acquisitions. The Group operates a 
selective and disciplined approach to 
acquisitions, considering opportunities 
of consulting businesses, technology 
and data products, and intellectual 
property that support and complement 
organic growth. Alpha believes it is well 
placed to identify technology and data 
led acquisitions that would benefit its 
clients’ operations and, in turn, generate 
growth for the Group. A broader range 
of knowledge and capabilities can also 
increase cross-sell potential as well as 
creating additional addressable areas of 
the market. The Directors are confident 
that Alpha’s industry proposition and 
strong culture offer a compelling 
platform for the owners of any such 
target complementary firms.

“The market exhibits 
ongoing growth and the 
structural drivers of change 
represent clear opportunities 
for the Group to differentiate 
further its service offering 
and to grow the business.”

Annual Report 201926

 Key Performance 
Indicators

The Directors have defined the following key performance 
indicators (“KPIs”). These KPIs link to the Group’s growth 
strategy and are used to monitor the Group’s income 
statement and performance. 

KPI

Revenue

The revenue KPI measures how well the Group 
has expanded its business through organic and 
inorganic growth.

Gross Profit

This KPI further helps to measure the profitability 
of the Group and the success of the business model.

Adjusted EBITDA

Earnings before interest, tax, depreciation, amortisation 
and exceptional items is a measure of the underlying 
profitability of the Group.

Headcount

The year end headcount KPI measures the growth 
in the Group’s fee-generating consultants globally.

Trend

FY19: £76.0m

FY18: £66.0m

FY17: £43.6m

FY16: £36.4m

FY15: £30.4m

FY19: £29.1m 

FY18: £25.3m

FY17: £15.0m

FY16: £12.5m

FY15: £9.4m

FY19: £16.5m

FY18: £14.0m

FY17: £8.6m

FY16: £7.0m

FY15: £5.2m

FY19: 362

FY18: 305

FY17: 240

FY16: 196

FY15: 152

Annual Report 2019Business Review27

“ Alpha is a fantastic 
company to work 
for, with a unique 
company culture.”

Alpha employee

Annual Report 201928

Risk Management

Active risk management is embedded across 
the Group through the risk management 
framework, which comprises systems of 
governance, control processes and a 
strong corporate culture of responsibility.

The policies and decisions of the Board with regards to risk are 
implemented through the Group’s executive team, represented 
by the Global Management Board. The Global Management 
Board encompasses all the areas in which business-level risk 
may arise or apply, including finance, IT & infrastructure, HR, 
business development and service delivery. The members of 
the Global Management Board have a direct reporting line into 
the Board of Directors, principally via the Global Chief Executive 
Officer. However, any member of the Global Management Board 
can be invited to present their risk management activities, 
including risk escalation and risk monitoring processes. 

The Group believes that corporate responsibility underpins 
a successful risk management strategy. Acting responsibly 
and taking accountability in day-to-day business activities 
is expected and required of employees in all parts of the 
organisation. It is a core value that is written into the Employee 
Handbook, which all staff must read and attest to. This includes 
the need to follow and ascribe to relevant policies, training 
and procedures that are decided at a senior level. 

Overview

The Group’s operating model, and the asset and wealth 
management industry in which it operates, expose it to a number 
of uncertain internal and external events, which constitute risks. 
The Group manages risks in order to limit potential adverse 
effects on the implementation of its strategy, its financial 
performance and the interests of shareholders. It does this by 
ensuring that there is a robust framework in place to identify, 
assess and govern risk.   

Governance and Responsibility

The Group governs risk through executive oversight and 
responsibilities that extend across all business areas. As illustrated 
in the diagram on p. 29, the Group follows a “top down” and 
“bottom up” approach to monitoring and managing its risk 
exposures. In this approach, top-down strategic risk management 
is directed from the Board; and applied through the actions 
of the executive team and wider senior management within 
operations. Bottom-up operational risk management is 
implemented through the engagement, risk awareness and 
corporate responsibility of all Alpha employees.

The Board of Directors has overall accountability for ensuring 
that risks that could impact the long-term success of the Group 
are identified and effectively managed. The Board delegates 
oversight of the Group’s risk management processes and 
control environment to the Audit Committee. 

Annual Report 2019Business Review29

Risk Management Governance

STRATEGIC RISK MANAGEMENT:

• Assesses and reports on principal 

risks & uncertainties
• Agrees the risk appetite
• Agrees the key risk indicators
• Determines strategic action points

EXECUTIVE RESPONSIBILITY:

• Monitors external environment
• Oversees business-level risk 

management activities

• Monitors key risk indicators
• Oversees strategic action points
• Ownership of the risk register

OPERATIONAL RISK MANAGEMENT:

• Monitor operating environment
• Identify, assess and mitigate 

operational risks

• Implement strategic action points
•  Execute policies, training & controls

BOARD OF DIRECTORS

AUDIT COMMITTEE

GLOBAL MANAGEMENT BOARD

CORPORATE ASSURANCE:

• Oversight of risk procedure
• Internal control
• Assesses effectiveness of risk 

management framework & reporting

BUSINESS UNITS

Objectives of Risk Management

The main objectives of the Group’s risk management 
framework are to ensure that there is: 

•  A strong corporate culture of risk awareness and 

responsibility embedded at all levels of the organisation;

•  Reduction of ongoing risk as far as possible, without 

unduly affecting the Group’s competitiveness and flexibility;
•  Proactive identification and reporting of risk information, 
with clear management and mitigation responsibilities; and

•  Provision of a suitable basis upon which the Audit 

Committee and, ultimately, the Board can assess the 
effectiveness of the Group’s risk management and 
internal controls.

Improvements to the 
Risk Management Approach

Alpha has a global risk management framework in place in order 
to assess and manage risks that may have an impact on the 
business. The Board believes that these practices should be 
regularly reviewed in order to allow for continuous improvement 
and development. 

As part of this continuous improvement objective, at the end 
of Alpha’s first 12-month period of trading on AIM, the Group 
undertook a review of its risk management framework. The goal 
of the exercise was to ensure the ongoing appropriateness of 
the framework following a period of growth and corporate 
governance change, including the Group’s adoption of the QCA 
Code. The following incremental enhancements were delivered:

•  Additional investment in staff training around data handling 
and including data protection, cyber and information security;

•  Enhanced risk reporting including expanding into risk 

indicator metrics and consolidating reports from across 
all business areas; 

•  Annual review of the Group’s risk policy to reflect the Group’s 
evolving business model and the strategy elements that 
were implemented in the course of the year; and 

•  Updating the Group’s risk appetite statement to articulate 
the appetite for each of the three categories in the Group’s 
risk register (operational risk, industry risk, financial risk), 
in order to identify any new areas of focus. 

Annual Report 201930

Risk Management continued

Risk Assessment

Financial Risk Management

The Group reviews and monitors risk exposures closely, 
considering the potential impact and any management actions 
required to mitigate the effect of emerging issues and events. 
The Group’s risk register is the principal tool for managing risks, 
which are categorised as operational, financial or industry risk; 
and the Group’s risk appetite statements. Adherence to the 
Group’s risk appetite statements is monitored using key risk 
indicators, which have been developed and incorporated into 
the Board’s risk reports during the period.    

The risk register is owned by the Global Management Board; 
and it is maintained using current inputs from the core business 
functions. Risks are assessed using a scoring system, with each 
risk scored according to the likelihood of occurrence and the 
associated impact to the Group and the execution of its strategy. 
This approach to risk assessment facilitates escalation to the 
Board of Directors of the key material risks. It also ensures the 
business’s ability to review risks, identify trends and respond 
with an effective set of actions.

Group risks are reviewed, discussed and challenged first by 
the executive team, through the meetings of the Global 
Management Board. The key material risks, as agreed at the 
Global Management Board, are then reported to the Board of 
Directors. Reporting decisions are documented in order that 
the assessment and escalation approach can be reviewed by 
the Audit Committee as part of its assurance responsibilities. 
In exceptional circumstances, that is where the risk is of a 
sensitive business nature, a risk may be raised on an individual 
basis to the Global Chief Executive Officer, who can present 
that directly to the Board.

The Board has agreed that the most material current risks to the 
Group will be presented in the Annual Report as the principal 
risks. Applying the described approach, the Board is able to 
confirm that a robust assessment of the principal risks has been 
carried out. 

The Group has established internal control and risk management 
structures in relation to the process for preparing the consolidated 
financial statements. The key features of this framework are:

•  The Group’s executive team understands the importance 
of internal control and adhering to the principles of risk 
mitigation on a global, operational basis; 

•  The Audit Committee has primary responsibility for reviewing 
the quality of internal controls and checks, with a view to 
ensuring that the financial performance of the Group can 
be properly measured and reported on;

•  The Chief Financial Officer regularly monitors and considers 
developments in accounting regulations and best practice 
in financial reporting and; where, appropriate, reflects 
developments in the consolidated financial statements; 
•  The Group’s results are subject to various levels of review 

within the Group’s finance and management teams; 

•  Both the Audit Committee and the Board review the draft 

consolidated financial statements;

•  The Audit Committee receives reports from senior 

management and the external auditor on significant 
judgements, changes in accounting policies, changes in 
account estimates and other pertinent matters relating to 
the consolidated financial statements; and

•  The financial statements are subject to external audit. 

Brexit

The Directors and the executive team monitor the geopolitical 
developments surrounding the UK’s decision to leave the 
European Union (“Brexit”) closely. The Group has assessed 
that it does not expect Brexit to have a material direct impact 
on its ongoing growth and development of the business, given 
Alpha’s lack of reliance upon significant outsourcing or service 
arrangements between the UK and EU countries, and its 
network of offices across Europe. The most likely impact of 
Brexit on the business is a potential short-term delay to client 
decision making, which is not expected to have any adverse 
effects over the medium term. Therefore, Brexit is not presented 
as a principal risk. The Group is conscious that this position 
may change, and unexpected new challenges could arise that 
affect this risk assessment, including the broader impact that 
Brexit has on the UK economy as a whole.

Annual Report 2019Business Review31

Principal Risks

The table below outlines the principal risks to the Group, as agreed by the Board. They are not the only risks 

that may affect the Group, but they are the risks that the Board, currently, believes would have the most 

significant impact on the Group’s strategy to achieve long-term profitable growth. There may be additional 

risks that materialise over time that the Group has not yet identified or deemed to have a potentially material 

adverse impact on the business and the business strategy. 

Operational Risk

The Group’s approach to minimising operational risk is to centralise relevant processes and oversight frameworks through the 
leadership team, which includes the Chief Operating Officer, Head of IT & Infrastructure and Head of HR. Operational risks are 
mitigated accordingly through operational projects that are designed to strengthen the control environment and protect Alpha’s 
competitive standing with regards to people and quality of service.

RISK

People & 
Resourcing

Failure to attract, incentivise 
and retain the best people with 
the right capabilities across all 
levels and geographies. 

Quality  
of Service

Failure to maintain quality 
of service on client 
delivery engagements.

Data 
Security

Risk of a security breach 
leading to loss of integrity 
or availability of core data.

Mitigating Factors

•  Attractive culture that places people at the heart of the business 
•  Regularly benchmarked, market-leading remuneration package that 

includes a differentiating profit share 

•  Employee equity participation offering, including management 

• 

incentive plan for directors 
In-house recruitment process, targeting top university graduates and 
experienced professionals 

•  Comprehensive training and development programme, building 

consulting skills and industry knowledge 

•  Broad and reactive support structure, including HR, individual 

mentors and external advice scheme 

•  Clearly defined project terms agreed up front, ensuring that each 

delivery framework is appropriate, and the objectives are achievable 

• 

•  Clear individual responsibility on every engagement via the Alpha 
engagement lead, who is a senior member of the Alpha team 
Internal service delivery function managed by the Chief Operating 
Officer, providing strong oversight and enabling early risk identification
•  Continuous monitoring of client satisfaction and fulfilment of agreed 
delivery criteria through the Alpha engagement lead, in addition to 
the Alpha client account owner

•  Defined IT Security Policy including breach management procedure 
•  Annual cyber security review by external party and renewal of Cyber 

Essentials certification 

•  Core cloud services hosted in vendor data centres utilising industry-

standard security 

•  System access controls and encryption 
•  Physical security controls at office locations 
•  Mandatory training around data handling and security 

Annual Report 201932

Principal Risks continued

Industry Risk

The Group’s approach to minimising industry risk is to undertake a regular assessment of the market and its influencers, 
including regulatory, political and structural change; and to maintain a strong dialogue with market participants, such as clients, 
competitors and industry bodies. This review is delivered through the Group’s defined corporate governance responsibilities, 
wherein the Executive Directors manage those relationships on a day-to-day basis and communicate the key findings and 
perspectives to the Global Management Board and, in turn, to the Board of Directors.

RISK

Strategy

Macroeconomic 
Conditions

Political / 
Regulatory 
Environment

Mitigating Factors

Risk that the Group 
responds inadequately to 
changing market conditions 
or fails to meet its strategic 
objectives, such as 
continuing organic growth.

•  Business strategy is reviewed regularly by the Global 

Management Board and the Board of Directors 

•  Strategy informs annual business planning and budgets, 

and is tracked accordingly 

•  Regional CEOs are responsible for monitoring markets and client 
demand locally, proposing and implementing relevant, competitive 
service propositions 

Risk that macroeconomic 
factors outside of the 
Group’s control change, 
affecting its clients, their 
demand for consultancy 
services and, hence, the 
Group’s own performance 
and financial position.

Risk that Alpha’s business 
model and strategy is 
materially impacted 
by legal, political or 
regulatory changes that 
restrict service offering 
or access to markets.

•  Monitoring of the market to identify, and plan for, potential change 

in market conditions and volatility 

•  Flexible business model that is responsive to change and 

regularly reviewed 

•  Record of identifying opportunities to provide consulting services 
and delivering successful projects in challenging change conditions 

•  Global nature of the business and range of practices that should 

reduce the risk of impact from volatility in specific markets 

•  Ongoing diversification and expansion of the service offering 

that should reduce impact of restrictions 

•  Strategic geographic extension of the business, overseen by 
the Board and executed by the Global Management Board 

•  Regulatory, political and legal change horizon scanning, 

led by the Global Chief Executive Officer, to foresee and plan 
appropriate responses 

•  Dialogue with regulators, legal advisers and industry bodies 
In respect of Brexit, continual monitoring of the political 
• 
negotiations and appraisal of potential implications for the Group

Annual Report 2019Business Review33

RISK

Competitors

Risk that an existing 
competitor or new entrant 
may over time be able to 
achieve similar success 
and win work from the 
Group’s existing clients.

Client 
Concentration

Failure to expand the client 
base or a reduction in the 
number of key clients due to 
consolidation in the industry.

Large-Scale 
Projects

Reduction in major and 
large-scale projects, 
currently a consistent 
and considerable source 
of fee generation.

Mitigating Factors

•  Monitoring of competitor positioning including client win/

loss ratios

•  Proven ability to understand the structural drivers of the market, 

to innovate and develop the service offering accordingly 

•  Key competitive differentiators:

–  Highly focussed proposition for the asset and wealth 

management industry

–  Strong, increasingly global reputation amongst clients, with the 
very high quality of the team as a key competitive advantage 

–  Differentiating intellectual property and benchmarking data 

•  Expanding global team of consultants able to attract new market 

entrants and new entities within existing client structures 
•  Growth objectives include diversifying the Group’s client base 
•  Regular monitoring of client concentration by revenues 
•  Business strategy includes extending the Group’s offering with 

new services and products to cater for different client segments 

•  Deep specialised industry expertise equips the Group to win and 

complete projects of all sizes and complexity 

•  Growth strategy that targets extension of service offering and 

capability to service an array of requirements in addition to the 
large-scale M&A, operations and front office projects

•  Presence in annual project portfolio of smaller projects that 

cumulatively could provide equivalent value to large programmes 

Annual Report 201934

Principal Risks continued

Financial Risk

The Group’s approach to minimising financial risk is to manage utilisation, day rates, expenses and cash collection actively and 
closely. The Group’s target is for projects to be chargeable on a time and materials basis, and to ensure that all time is recorded 
and billed each month. A considerable amount of attention is paid to day rates and their alignment to budget, which are 
reviewed and monitored by regional CEOs and the Executive Directors.

RISK

Utilisation Rates

Mitigating Factors

Risk that utilisation rates, 
which drive Group 
profitability, may be 
adversely impacted by 
poorly timed headcount 
growth or an unexpected 
decline in client projects. 

•  Target utilisation rates are agreed annually per region, and are 

monitored by the regional CEO 

•  Oversight of delivery against agreed resource utilisation by 

regional CEO or head of country

•  Ongoing review of global utilisation by Chief Financial Officer, in 
conjunction with visibility of pipeline and recruitment plans; and 
discussed regularly with regional CEOs and heads of country

Cash Collection

Failure to collect cash 
on client invoices on a 
timely basis. 

•  Group-wide aim is to sell consulting services on a time and materials 

basis, minimising work in progress or accrued unbilled time

•  The Group’s standard policy on the payment of client invoices is 

to settle within 30 days 

•  The Chief Financial Officer assesses the Group’s cash and 

debtors position on a regular basis, which is discussed with 
regional CEOs / heads of country and covered as an agenda item 
at the Global Management Board meetings

By order of the Board.

Euan Fraser
Global Chief Executive Officer
5 June 2019

Annual Report 2019Business Review35

“ Alpha is head and shoulders 
above the competition when 
it comes to knowledge of the 
asset management space.” 

Director, global asset manager

Annual Report 201938  Employee Framework

42  Case Studies

44  Our Communities

Corporate Social ResponsibilityThe power of our people toachieve our ambitions38

Alpha brings together the 
best and most talented people, 
creates a fantastic place to work 
and provides an environment for 
exceptional success.

Employee Framework

Creating the Best Consulting Company

Recruitment

Alpha’s success is owed to its people, whose personal 
investment in, and exceptional commitment to the corporate 
proposition have driven strong organic growth over the company’s 
16-year history. It is thanks to our highly talented global teams 
that we continue to deliver great outcomes for our clients, 
which in turn drives client loyalty and repeat business. 

Alpha’s track record evidences an impressive ability to identify 
and recruit the very best performers in the industry. We have 
created a reputation in the recruitment market as being one of 
the most exciting and rewarding companies to work for, and 
candidates actively approach us. 

We have a rigorous in-house recruitment process that 
focusses on finding raw consulting talent and capability, a 
high-level of commitment and the aspiration to succeed; and 
we are known as being a difficult company with which to 
achieve the offer of a consulting role. Once hired, we provide 
our employees with all the subject matter expertise, support, 
training and experience needed to thrive. 

This year, we were delighted to welcome our largest graduate 
intake since launching the programme in 2012. Recognising 
the success of our UK-based graduate scheme, the Group 
has extended the programme to the US for the first time, 
where there were eight graduate starters in September 2018. 

Attracting, retaining and developing the very best people in the 
industry is integral to both our culture and ongoing success. 
We are committed to making Alpha a highly rewarding place 
to work, and to maintaining a unique and inclusive culture that 
places people at the heart of the business. We are very proud 
of our three consecutive years in the top 50 of the Sunday Times 
100 Best Small Companies to Work For since we began 
participating, and we are delighted with the positive reviews of 
Alpha as an employer on Glassdoor.

Underpinning Alpha’s unique culture are the Group’s core 
values, which guide how our employees work and collaborate. 
Alpha brings together the best and most talented consultants 
in the industry. However, it is important that they know and 
believe in the same corporate values, which serves to align 
our incentives to achieving success both at an individual and 
Group level. The core values are documented in the Employee 
Handbook, which all employees must read and attest to, and 
are discussed regularly in various global forums.

Annual Report 2019Corporate Social Responsibility39

Our core values define who we are both 
as a company and as professionals:

We pride ourselves on 
working collaboratively 
with our clients

We take accountability for 
delivery – we own and take 
responsibility for outcomes

We are proactive – 
we use our extensive personal 
and corporate experience to 
get tasks done 

We focus on providing 
deep expertise within our 
specialist industry segments

Our company provides a 
meritocratic, sociable and 
supportive environment – we 
want to be recognised as the very 
best place to work in our industry, 
with personal career progression 
based on transparent and purely 
meritocratic considerations

Everything we do is defined by 
integrity – we hold ourselves 
to the highest standards 
of transparency, honesty 
and personal integrity

We are socially and 
ethically responsible

“ Our people are the backbone of the business.  
We are constantly looking for ways to make the 
work environment even better and to give everyone 
the very best corporate experience possible.”

Euan Fraser, Global Chief Executive Officer

Annual Report 201940

Employee Framework continued

Support and the Working Environment

Our consultants work on some of the industry’s most 
challenging and complex change projects. Ensuring that we 
support them, and prioritise their objectives and needs is of 
paramount importance. To facilitate this, we have an established 
mentoring and employee oversight framework across all global 
locations and all levels. At the same time, we continue to invest 
in our training and development programmes to build consulting 
skills and industry content. Training opportunities include 
industry-leading professional qualifications such as IMC, CFA 
and CAIA. 

We hire the highest performing people, but it is through our 
comprehensive support and training initiatives that our teams 
grow in knowledge, expertise and confidence. 

Employee Feedback

Alpha’s vision is to maintain an interactive working environment 
that is based upon open communication and the exchange of 
proactive insights from the employee base. Employee feedback 
has always been a significant component of that picture. In the 
period, reflecting upon the Group’s growing size and global 
reach, we defined and launched a refreshed global employee 
feedback framework. The intention of that framework is to 
receive a comprehensive view of our employees’ sentiments 
and to encourage effective engagement within the firm to own, 
drive and embed positive change. 

The new framework, which has now been deployed globally, 
provides opportunities throughout the year for employees to 
submit their feedback about all aspects of working at Alpha, 
including wellbeing, day-to-day project life, the strategy, sensitive 
concerns and personal development. Employees can provide 
their feedback anonymously and through peer groups, and we 
are confident that these mechanisms complement the executive 
team’s “open door” policy, further highlighting for our attention 
just what matters to our people. 

With the objective of making Alpha the best corporate experience 
that anyone has during their career, and on the basis that 
Alpha’s people have the most important perspectives on how 
to achieve that, we have established an important employee 
led initiative: Project Neutron Star. Project Neutron Star is an 

umbrella project for the socialisation and aggregation of insights 
between our people, which can improve the employee experience. 
During its course, a number of important employee ideas have 
been identified and delivered, from internal communication 
improvements to additional training topics to “life hacks” 
providing techniques to help with managing life, time and 
workflow. Launched to great success and popularity in the UK, 
it will be rolled out globally in due course. 

Employee engagement is a highly important aspect of Alpha’s 
culture. Encouraging employees to share perspectives, 
insights and ideas about the company through their feedback 
is complemented by an open and progressive leadership 
approach, whereby the management team regularly provides 
information on matters regarding Alpha’s strategy, governance, 
global events and corporate initiatives. The executive team’s 
principal mechanisms for engaging with employees on this 
basis are the communications of the CEO and the monthly 
company meetings, which take place in all locations. Ensuring 
that employees are updated and able to comment on the 
Group’s achievements, considerations and key decisions 
ensures that they feel invested in its growth. 

Running the Business

The Alpha team has an exceptional array of skills. We give our 
people the opportunity to develop their interests and talent by 
helping to manage core business functions. We regard this as 
an important opportunity for our employees to contribute to 
and be part of the evolution of Alpha. Areas where these skills 
are valued and used include corporate social responsibility, 
infrastructure innovation, internal IT projects, marketing and 
business development. Across all locations, our people also play 
a very significant part in our recruitment process. The team is 
empowered to actively participate in recruiting the highest calibre 
consultants and promoting Alpha through their own experiences.

More broadly, we encourage everyone to act with an 
entrepreneurial spirit, providing ideas and opinions on the way 
we run the company, the work that we do and where we move 
next. During the year, this principle has been fortified through 
the introduction of the Alpha Innovation platform, which enables 
any employee to submit ideas about how we grow the business 
in terms of new products, services and business lines; and 
therein help to shape our global vision.  

Annual Report 2019Corporate Social Responsibility41

Sharing in our Success

Allowing our people to share in Alpha’s growth story is a highly 
valued component of the business. We have developed a number 
of initiatives that recognise and reward the exceptional personal 
contributions that our teams make; and that deepen the 
relationship between our employees and Alpha’s ongoing success.

Alpha is able to attract and retain high-calibre consultants at 
all levels and in all locations by offering a market-leading 
compensation package. 

Alpha’s social agenda is a very important aspect of how we 
recognise and reward our achievements. We have several key 
events during the year, supported by an internal social team, 
which ensure that we take the time to reflect on and enjoy our 
personal and company-wide successes together. There are 
many ways in which we celebrate, from regular mentor-mentee 
events, to peer group outings, to fully-funded Christmas parties 
and summer conference events, which are held internationally 
and have previously included Monaco, Ibiza, Italy and, for the 
US team, Miami.

As an employer, Alpha can differentiate itself from 
competitors in a number of ways:

•  Remuneration packages are benchmarked against the 
“Big 6”, and Alpha typically offers a base salary that is 
in line with the best in the market;

•  Participation in the Company’s profit-sharing scheme 
(with remuneration linked to Company performance), 
which can deliver a significant increase to an already 
competitive base salary; 

•  All employees are offered equity participation through 

the employee incentive plan (“EIP”) and a management 
incentive plan (“MIP”) for directors; 

•  A comprehensive training and development programme 
that greatly enhances Alpha’s desirability to clients and 
drives increased loyalty to the firm; and 

•  Opportunities to work on interesting and varied 

projects, including high-profile client engagements and 
transformational deals in the industry.

Annual Report 201942

Corporate Social Responsibility 

Case Studies

Kirby Eckels 
Analyst (US)

Nora Soos
Business Operations (Global)

I joined Alpha in August of 2018 as part of the inaugural graduate 
intake in the United States. One of the things that drew me to Alpha, 
particularly as a new graduate, was the opportunity to work alongside 
some of the brightest people in the industry. Throughout the 
recruitment process, Alpha’s exceptionally talented and welcoming 
team stood out as they spoke about Alpha’s meritocratic structure 
and emphasis on personal development.

I joined Alpha in June 2014 in the pursuit of being part of a success 
story and joining an organisation where HR has key business 
significance. Being the first dedicated HR resource at Alpha provided 
me the chance to help shape our people landscape to the success 
that it is today. Over the years, my role has grown to become global 
and I now have the great fortune to work with our brilliant teams 
across 10 locations, alongside a hugely talented HR team.

As an employee, I have experienced Alpha’s incredible culture first 
hand. Upon joining, the other American graduate analysts and I trained 
with the wider graduate intake in London. We enjoyed meeting 
colleagues from around the world and found that Alpha’s supportive, 
dynamic, meritocratic DNA extends beyond any one region. After 
training, I had the opportunity to contribute to several strategic projects, 
from M&A due diligence to investment technology implementations. 
I do not know of many firms that encourage analysts to drive forward 
key client presentations or to lead meetings, but I have enjoyed these 
opportunities − and many more − at Alpha.

As I reflect on the start of my career at Alpha, I could not be 
happier. I love working with such an intelligent, driven and thoughtful 
team, at a company that truly invests in its people. I am excited to 
see what the next year will bring for Alpha and the growing US 
graduate programme.

Bastiaan Aalders 
Director (Europe)

Quality! If I were asked to summarise Alpha in only one word, that 
would be it. 

My first exposure to Alpha was back in 2010, in the UK. I was running 
a due diligence project and Alpha was representing my new client. 
I was so impressed with the work delivered during the project that I 
decided to hire Alpha myself, only a few months later. Again, I was 
very impressed with what was delivered. 

Years later, in 2018, I decided to become an employee of Alpha myself. 
It was always the plan to join the firm at some point, but when I got 
offered the responsibility for the Dutch office, based in Amsterdam, 
I could not refuse it. 

The Netherlands is an attractive market for Alpha and, with a small 
team of very talented consultants, we are building our proposition 
and our business profile in both wealth and asset management. 
Yes, the competition is fierce, but Alpha continues to execute to the 
same level of quality and commitment as I saw all those years ago, 
and I see great growth for the business in the Netherlands. 

Alpha is an inspiring place to work, where individuals come together 
and aim to achieve the highest standard in every aspect. It has 
certainly allowed me endless opportunities to contribute to our 
growth at the same time as gaining unparalleled personal experiences.

Working for an organisation where core values such as integrity are 
deeply embedded within the HR strategy is very hard to find. Thus, 
it is an absolute pleasure to collaborate with a leadership and wider 
team that champion a culture where people are truly valued, and 
decisions are driven by the simple notion of “what is the right thing 
to do?”.

Rachel Phelps
Consultant Developer (UK)

I joined Alpha Technology Services (ATS) in July last year, following 
three years’ working in corporate banking. The move was prompted 
by my interest in technology and coding, as well as by my contacts 
at Alpha, from whom I had already learnt what an exciting (and fun!) 
place Alpha is to work.

My technical skills have been quickly developed, both through 
client commitments (including an eight-month assignment to a new 
distribution engagement) and ongoing internal development work 
within Alpha (including a leading role on our internal Salesforce 
upgrade). I was delighted to see the value of my work recognised, 
as I was promoted to consultant developer within eight months 
of joining.

Outside of my core role, there have been incredible opportunities 
to support Alpha internally, from being the key point of contact for 
building new Slack integrations; to my involvement in recruitment, 
as both coordinator for the ATS graduate scheme, and head of the 
recruitment stream for Gender Equality.

One of the best qualities of Alpha is the people. Alpha consistently 
hires high-calibre, like-minded individuals, who collaborate well 
both inside and outside the office, creating a great environment 
that encourages everyone to perform to their best, both individually 
and as a team.

Annual Report 201943

Divakar Padmanathan 
Senior Manager (UK)

Prior to joining Alpha’s graduate scheme, my only experience of the 
world of work was gained through internships that I had completed 
at multi-national organisations. Therefore, with Alpha’s team at the 
time still in double digits, it was with a degree of trepidation that I 
first applied, uncertain about what a career at this small, unfamiliar 
firm would entail. However, by the end of my first round of interviews, 
the unique culture embodied by everybody that I met left me with 
little doubt that Alpha was where I wanted to build my career.

Five years later, this culture persists, bringing together the 
entrepreneurship of a start-up, the responsibility of a multi-national, 
and the support of a family business. It is within this unique 
environment that I have had the confidence and freedom to pursue 
my own areas of interest, ranging from the launch of Alpha’s first 
Diversity & Inclusion programme, to the creation of new propositions 
and taking them to market.

The opportunities that I have benefitted from during my time at 
Alpha have far surpassed what I could have hoped for, and I look 
forward to contributing to Alpha’s incredible success story over 
the years to come.

Joe Lee
Consultant (Asia)

My first encounter with Alpha began in late 2017, when a friend shared 
with me his experiences of working at Alpha. I soon found myself 
attracted to the team’s shared beliefs in growing the Alpha success 
story in Asia, and I officially joined the company in April 2018.

Alpha Asia is in the middle of fast-growing opportunities. My 
excitement stems from the fact that this region is a multicultural 
ecosystem with many nuances, and that diversity flows into every 
client’s situation and needs. To successfully service a broad set of 
clients within that context is a challenge that I relish.

Alpha encourages all employees to be part of the running of the 
business and I am involved in several management areas (both 
big and small!) outside of my client work; from writing local IT and 
training policies, sourcing printing cards, to leading the team to a 
charity-focussed corporate run challenge! I have great respect for my 
colleagues who continuously make this journey engaging and fun, 
with the senior leadership team setting the standards and pace of the 
company and empowering us to help mature the business in Asia.

Today, as we continue to grow from strength to strength and in 
geographical footprint, I look forward to building our credentials in 
Asia and, hopefully, extending the same success model to other 
Asian markets.

Dounia Zellou 
Manager (Europe)

I joined Alpha in August 2016 as an analyst in the Paris office. Prior to 
joining Alpha, I worked in investment banking and wealth management. 
In addition to the appeal of joining a leading consulting firm in asset 
and wealth management, I was attracted by the opportunity to be 
involved in the growth and the further development of the company. 
This presents a compelling corporate and individual experience. 

Since I joined Alpha, I have been involved in a variety of projects, 
including defining and implementing target operating models for 
asset managers and private banks across different topics. On top of 
my client assignments, I have enjoyed being involved in developing 
our proposition around wealth management. Those experiences 
have helped me to develop my knowledge and skills, as well as to 
accelerate my professional development within Alpha.

Alpha is a fantastic company to work for, with a unique company 
culture; the human dimension, the variety of company initiatives 
and the quality of Alpha’s people combine to make it a great work 
environment. I have now been working for Alpha for almost three 
years and I am very happy to be part of a company that allows me 
to be involved in a range of interesting projects, helps me grow and 
gives me the opportunity to advance my consulting skills.

Annual Report 201944

Our Communities

We understand the importance of social responsibility 
and ethical conduct at every level of our governance. 
We promote a culture that values employment diversity, 
environmental awareness and high corporate standards.

We are proud to support our staff in engaging in activities that 
help and have a positive influence on our environment and 
communities. Our social awareness and strong business integrity 
unite us as a firm and create a powerful sense of fulfilment. 
Alpha’s corporate social responsibility (“CSR”) strategy is 
predicated on maximising the benefits and minimising the 
downsides of our economic, social and environmental impacts. 

We have continued to engage 
with our staff about the major 
issues that they want to change 
or address. It was our CSR team 
that led the initiative to make 
Alpha a certified Living Wage 
Employer in January 2018.

Alpha’s internal CSR team has worked with Heart of the City, 
a registered charity based in London, to define and implement 
its CSR policy. 

Our chosen priorities include: 

•  Minimising our impact on the environment: 

recycling where possible, reducing our use of paper 
and saving electricity; 

•  Promoting a good work/life balance: encouraging 
flexible working patterns, offering a cycle-to-work 
scheme, maternity and paternity leave allowance; 
•  Working with ethical suppliers and local businesses; 
•  Commitment to the delivery of modern human rights; 
•  Ensuring that our employees can participate in 

voluntary charitable and community-based activities: 
partnering with social mobility foundations and 
providing a Charity of the Year programme; 
Identifying pro-bono consulting and project work that 
our teams can support on a voluntary basis; and 
•  Providing a framework for charitable fundraising and 

• 

payroll giving. 

A key CSR engagement initiative is providing support to 
young people in our communities who need assistance in their 
academic paths or first professional roles. In 2018, our French 
office partnered with Proxité, which is a charity providing 
mentoring, educational support and career advice to young 
people from disadvantaged backgrounds. In the UK, we work 
with the Social Mobility Foundation (“SMF”), which is a charity 
that aims to make a practical improvement in social mobility 
for high-achieving young people from low-income 
backgrounds. Alpha supports the SMF through mentoring 
programmes, whereby consultants can voluntarily mentor 
sixth-form and undergraduate students in their pursuit of a 
degree, career or other professional objective. We were 
delighted that 28 of our employees took part in this work in 
the last year. 

Diversity and Inclusion

Alpha is fully supportive of all aspects of diversity and inclusion. 
As a people business, we believe that we have strength in 
openness and inclusivity. Our dedicated Diversity & Inclusion 
programme was launched in 2015 to formalise and fortify 
these values. The key streams of the programme are: Gender 
Equality at Alpha, Culture & Social Mobility at Alpha, Pride at 
Alpha, Wellbeing at Alpha, and Disability Confidence, which 
was newly launched in the year. We were very proud to have 
achieved Disability Confident Committed status in the UK.

Annual Report 2019Corporate Social Responsibility45

Our global teams work very proactively to design and execute on new ways in which 
to engage and educate staff on diversity and inclusion, both in the workplace and in 
our wider communities

The Gender Equality stream has experienced exciting growth and maturity this year, with the introduction of 
new events and activities that increase awareness of gender inclusivity, including roundtable discussions on 
shared parental leave and the celebrating of male role models throughout November for International Men’s 
Day. In recognition of International Women’s Day, Alpha’s employees were inspired to take part in a series of 
challenges on the topic of gender balance. We rolled out global training on bystander intervention and ran a 
“collaborating in the workplace” survey in partnership with Dr Jill Armstrong from Murray Edwards College, 
Cambridge, an expert in gender equality at work. The committee also commenced a closer partnership with 
Alpha’s recruitment team to ensure that we are maximising opportunities within our talent pipeline to feed 
sustainable gender diversity. 

E
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a
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i
t
y

G
e
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r

Pride at Alpha’s mission is to ensure that Alpha continues to be a fair and inclusive place to work for everyone. 
We do so by supporting all Alpha employees so that they feel empowered, regardless of their own sexual 
orientation or gender identity. Over the last year, we have seen tremendous success in the continued roll-out 
and expansion of the work we do as a committee, as well as the engagement, support and contribution from 
people of all levels in the business. Some of the things we have organised over the last year included a training 
session on challenges faced by members of the Trans community, a global #ComeOutforLGBT initiative that 
allowed people to open up and share their own (and very personal) coming out experiences, and a Pride-
themed event that helped raise awareness about the history of Pride, the Stonewall riots and the range of 
reasons why people are so deeply passionate about Pride. As we look ahead to the coming year, we have 
more exciting ideas to help expand our reach and impact. We will not only continue to grow the range of 
educational events offered internally, but increasingly are looking at how we can help drive change within 
the asset and wealth management industry to promote the needs and interests of the LGBTQ+ community.

The Culture & Social Mobility stream works to create equal opportunities and an inclusive environment in 
which people are able to excel based on potential and ability, irrespective of background. Within the last 
year, we have formally launched a partnership with the Sutton Trust, a pioneering educational charity dedicated 
to improving social mobility and access to the most competitive industries. Through this partnership, we have 
shared insight to the management consulting profession at the Sutton Trust’s residential summer school for 
students from lower socioeconomic groups. We also invited 25 of the students to Alpha’s London office to 
attend a “consulting masterclass”, where they were provided with the opportunity to quiz members of the 
team on what a career in consulting would entail, whilst also participating in skills-based training to prepare 
them for future interviews and assessment centres. Internally, we have focussed on raising awareness through 
events such as themed company socials, and lunch and learn sessions, with the most recent focussing on 
“faith in the workplace”.

S
o
c
a
l

i

M
o
b

i
l
i
t
y

As an employer, we are committed to providing an open, collaborative and supportive environment for all 
our people at all times. We believe that the health and wellbeing of our people is a crucial factor in delivering 
consistently strong results to our clients, developing and retaining our highly talented team, and meeting the 
challenges of a fast-growing business. With this in mind, Wellbeing is a key area of focus for Alpha, with several 
new initiatives in progress during the year:

•  Roll-out of a quarterly wellbeing pulse survey globally to monitor and respond to employee stress, 

throughout the year;

•  A global network of wellbeing ambassadors: staff champions trained in mental health first aid; and
•  A comprehensive programme of resilience training, covering practical self-care and “mind management”.

P
r
i
d
e

C
u
l
t
u
r
e
&

W
e
l
l

i

b
e
n
g

Annual Report 2019 
 
 
 
46

Our Communities continued

Governance

The Global Management Board oversees the cultural framework 
and is responsible for reviewing operational processes for 
managing social, environmental and ethical risk. All members 
of the Global Management Board, including the Global Chief 
Executive Officer, are committed to this framework and ensuring 
that it is embedded within the business globally. Its principal 
methods for promoting social, environment and ethical 
responsibility are the Employee Handbook, communications 
to staff on the topics of culture and integrity, sponsorship of 
the Diversity & Inclusion programme and supporting the 
wide-ranging interests of the global CSR teams. 

The Global Management Board reports into the Board of 
Directors, so that the Board can assess the state of corporate 
culture and integrity, and ensure that any significant risks to the 
longer-term success of the business arising from such matters 
are adequately addressed. The Board is committed to maintaining 
appropriate standards for all the Group’s business activities 
and ensure that they are set out in written policies, including 
the Employee Handbook and the Modern Slavery Statement. 
The Board believes that the business values of collaboration, 
accountability, proactivity, integrity and responsible conduct 
are consistent with the Group’s vision and fully support its 
ongoing growth. 

Modern Slavery

Alpha is committed to combatting and preventing modern 
slavery, human trafficking and exploitation. We have in place 
procedures and policies throughout our business, supply and 
procurement chains to support this; a statement of which can 
be found on our website at alphafmc.com. These processes 
are reviewed annually. 

By order of the Board.

Euan Fraser
Global Chief Executive Officer
5 June 2019

“ It has been a true pleasure to work 
with Alpha FMC as their global 
charity partner. SOS Children’s 
Villages USA has benefitted greatly 
from the dedication and enthusiasm 
of Alpha team members, who 
provided invaluable insights and 
expertise to our organisation. 
Everyone brought a true customer 
orientation to the process of 
transforming operational challenges 
to efficiencies. 

This important pro-bono support 
will allow us to better support 
vulnerable children worldwide.”

Annual Report 2019Corporate Social Responsibility 
47

Children playing football in Cox’s Bazaar, Bangladesh, where nearly one million Rohingya 
refugees live in camps and makeshift settlements. Since the start of the crisis, MSF medical 
teams have provided more than one million medical consultations. Copyright: Vincenzo Livieri

Charity of the Year 

We are very proud of our long-standing voluntary charitable 
work, which we formalised in 2016 through our Charity of the 
Year programme. We focus our support on one charity, which 
is nominated and chosen by the whole company. Focussing 
on one charity in this manner is designed to maximise our 
collective impact. Our inaugural charity of the year was 
AfriKids, which helps vulnerable children and their families in 
isolated rural communities in northern Ghana.

For 2017, we partnered with the Lucy Faithfull Foundation, a 
UK-based, globally-linked child protection charity that 
focusses on the prevention of child sex abuse. For the first 
time, we introduced pro-bono work to the charity partnership. 
Subsequently, more than 490 hours of Alpha time was 
donated to the Lucy Faithfull Foundation through the pro-bono 
initiative, with over 17 staff choosing to become involved. 

For 2018, we reinvigorated our staff voting process to ensure 
that all our global offices had an equal voice in determining 
Alpha’s charity of the year. On this basis, the partner selected 
for 2018 was SOS Children’s Villages (“SOS”). SOS is a global 
charity that supports orphaned and abandoned children in 125 
countries by creating safe spaces for them and working 
holistically to support them into adulthood. Over the course of 
the year, we raised over £30,000 (inclusive of gift aid) for SOS, 
which was directed towards a vocational training centre 
(“VTC”) in Monaragala village. The VTC provides training in 
craftmanship, baking, basic wiring and plumbing, IT and office 
skills to up to 150 trainees, giving them the change to escape 
the cycle of poverty. Pro-bono work featured once more with a 
vendor review led by the Alpha US team and process 
optimisation led by the Alpha Luxembourg team. 

For 2019, we are excited to have partnered with Médecins 
Sans Frontières (“MSF”), an international non-governmental 
organisation best known for its projects in conflict zones and 
in countries affected by endemic diseases. Throughout 2019, 
we will be joining forces to raise a minimum of £20,000 for MSF. 
The first event of the year was a fun run in March, which was 
arranged in tandem with Alpha’s Gender Equality committee. 

We look forward to evolving our Charity of the Year 
programme as we continue to grow.

Rozia and her two-month-old son Zubair being treated in the MSF hospital 
in Goyalmara, Cox’s Bazaar, Bangladesh. Many of the children admitted 
have contracted infections from unhygienic birthing practises and the 
unsanitary living conditions in the camps. Copyright: Pablo Tosco/Angular

Annual Report 201950  Corporate Governance Code

52  Governance Framework

60  Board of Directors

62  Meet the Director

64  Audit Committee

66  Remuneration Committee

72  Nomination Committee

74  Directors’ Report

78 

Independent Auditor’s Report

Corporate GovernanceThe power of our people todemonstrate integrity50

Corporate 
Governance Code

An effective corporate governance framework is 
key to reducing risk, adding value to the business 
and bringing long-term benefits to the Group’s 
shareholders. It is the Board’s responsibility to 
oversee and optimise that framework.

As an AIM quoted company, Alpha is required to comply with a recognised corporate governance code, or to explain any areas 
of deviation. The Board is committed to applying the highest standards of corporate governance, integrity and business ethics; 
and has determined that the Quoted Companies Alliance Corporate Governance Code (the “Code”, the “QCA Code”) is best 
suited to the Group’s principles, needs and size.

The following governance report describes how the Group applies the 10 QCA corporate governance principles, which are also 
detailed on the Group’s website investors.alphafmc.com.

Section 1: Deliver Growth

Principle 1:
Establish a strategy 
and business model that 
promote long-term value 
for shareholders.

Principle 2:
Seek to understand and 
meet shareholder needs 
and expectations.

The business model is premised upon delivering growth 
through the cross-sell and upsell of its high-quality service 
offering to existing clients; and selling its services to new clients.

The strategy is to continue to grow in both existing and new 
jurisdictions by developing tha service proposition.

Good, consistent engagement with shareholders is given 
a high priority by the Board. The principal methods of 
communication with shareholders are the Annual Report & 
Accounts, the interim and full-year results announcements, 
the Annual General Meeting (“AGM”) and the Group’s website 
investors.alphafmc.com.

Principle 3:
Take into account wider 
stakeholder and social 
responsibilities and their 
implications for long-
term success.

The Board, supported by the executive team, upholds 
a commitment to operating a socially and ethically 
responsible company. Engagement with stakeholders 
and wider communities ensures alignment of interests 
and facilitates good decision making.

Links to the following report section

The Group’s business model 
and strategy are described 
in the Strategic Report on 
pp 20-25.

The Group’s approach to 
shareholder communications 
is described in the Corporate 
Governance report on p. 59.

The Chief Financial Officer also 
acts as Company Secretary 
and is the main point of contact 
for shareholders (company.
secretary@alphafmc.com).

The Group’s Corporate Social 
Responsibility disclosure is 
provided on pp 38-47.

The Group’s engagement 
model with clients and wider 
stakeholders is described in the 
Strategic Report on pp 20-23.

Principle 4:
Embed effective risk 
management considering both 
opportunities and threats, 
throughout the organisation.

The Board has overall responsibility for the determination 
of the Group’s risk management objectives and policies. 
The goal of the Board is to set policies that seek to reduce 
ongoing risk as far as possible, without unduly affecting the 
Group’s competitiveness and flexibility.

The Group’s risk management 
framework is described in the 
Strategic Report on pp 28-30, 
and in the Corporate 
Governance report on p. 58.

Annual Report 2019Corporate Governance51

Section 2: Maintain a Dynamic Framework

Principle 5:
Maintain the Board as a 
well-functioning, balanced 
team led by the Chair.

The Group believes that the Board’s composition brings a 
desirable range of skills, personal qualities and professional 
credentials. Suitable Board operations; access to advice 
and administrative services; effective induction of new 
Directors; and a regular performance assessment also 
ensure Board effectiveness.

Principle 6:
Ensure that between them the 
Directors have the necessary 
up-to-date experience, skills 
and capabilities.

As an AIM-quoted provider of specialist consultancy 
services to the asset and wealth management industry, 
Alpha’s Board needs to represent a range of skills and 
competencies, including experience in public markets, 
financial services, governance and audit, the consulting 
sector and business operations.

Principle 7:
Evaluate Board performance 
based on clear and relevant 
objectives, seeking 
continuous improvement.

The objectives of the Board are to approve the Group’s 
strategy, budgets and key corporate activities, and to 
oversee the Group’s progress towards its goals. The Group 
has a process for evaluating the performance of the Board, 
committees and individual directors in respect of those 
objectives.

Links to the following report section

The Board’s composition 
and operating framework is 
described in the Corporate 
Governance report on 
pp 52-59.

Biographical details of the 
Directors, including relevant 
experiences and how skill sets 
are kept up to date, are provided 
on pp 60-61 of the Corporate 
Governance report.

The Board’s evaluation 
framework is described in the 
Corporate Governance 
report on p. 54.

Principle 8:
Promote a corporate culture 
that is based on ethical values 
and behaviours.

The Board is conscious of its role in fostering and 
safeguarding a culture of inclusion, responsibility and 
openness. These values are embedded across the Group’s 
leadership and throughout the organisation.

The Group’s culture and values 
are discussed in the Corporate 
Social Responsibility report 
on pp 38-47.

Principle 9:
Maintain governance 
structures and processes that 
are fit for purpose and good 
decision making by the Board.

The Group operates an effective, streamlined governance 
framework. In this framework, the Board supports the 
executive team to develop and execute the Group’s strategy; 
and key decisions are reached through open and 
constructive dialogue.

A governance chart is provided 
on p. 56 and processes are 
described on pp 54-55 of the 
Corporate Governance report.

Section 3: Build Trust

Principle 10:
Communicate how the 
company is governed 
and is performing by 
maintaining a dialogue with 
shareholders and other 
relevant stakeholders.

The Group places a strong emphasis on the standards of 
good corporate governance and maintaining an effective 
engagement with its shareholders and key stakeholders. In 
addition to the Annual Report & Accounts, the website is 
updated regularly with information regarding the Group’s 
activities and performance.

Links to the following report section

The governance of the 
Company, which is led by 
the Board, is described in 
the Corporate Governance 
report on pp 52-59.

The website investors.
alphafmc.com provides 
the Group’s reports and 
presentations; notices of 
AGM; and results of voting 
on all resolutions in AGMs

Annual Report 201952

Governance Framework

Board Composition

Diversity

The Board comprises five Directors: the Non-Executive Chairman, 
two Non-Executive Directors and two Executive Directors. Two 
of the Non-Executive Directors, one of whom is the Chairman, 
are independent. During the financial year to 31 March 2019, 
there were no changes to the composition of the Board.

As a provider of specialist consultancy services to the asset and 
wealth management industry, and an AIM-quoted company, 
Alpha requires a range of skills, capabilities and competencies 
to be represented on the Board, including experience in public 
markets, financial services, governance and audit, the consulting 
sector and business operations. The Board is confident that 
its members have the appropriate balance of backgrounds, 
knowledge and personal qualities in order to meet this requirement 
and to deliver on the Group’s core objectives. Biographical 
details for all Directors, including a summary of their relevant 
experiences, are provided on pp 60-61 of the Annual Report & 
Accounts.

The Board considers an independent Non-Executive Director to 
be free from any relationship that might materially interfere with 
the exercise of independent judgement. After careful review, 
Nick Kent has been recognised as non-independent due to his 
long-standing relationship with the business from his previous 
position as Chief Executive Officer. However, the Board judges 
that there is a suitable balance between independence and 
knowledge of the Company; and that Nick is fully able to 
discharge his duties effectively and responsibly. All Directors are 
encouraged and expected to use their independent judgement 
and to challenge all matters, whether strategic or operational.

The Board makes decisions regarding the appointment and 
removal of Directors; and there is a rigorous process for the 
identification and appointment of new Directors that is led 
by the Nomination Committee. The Company’s Articles of 
Association require that all Directors must stand for re-election 
at least once every three years, and that any new Directors 
appointed during the year must stand for election at the AGM 
immediately following their appointment. No Directors are due 
for election or re-election this year.

The Board, supported by the Nomination Committee, values 
diversity in its broadest sense and, when considering new 
Director appointments, will, in addition to considering gender, 
age, ethnicity, region and experience, look to maintain within 
the Board the appropriate balance of skills, independence and 
knowledge of the Company, its services and the industry as a 
whole. Further details of the Group’s approach to diversity and 
inclusion can be found on can be found on pp 44-45 and p. 73.

Gender

Male

Female

Role

Non-Executive Chair

Non-Executive Directors

Executive Directors

4

1

1

2

2

Annual Report 2019Corporate Governance53

Roles of the Directors

Committees of the Board

The Group operates an effective, streamlined governance 
framework. In this framework, the Board supports the executive 
team, represented by the Global Management Board, in 
developing and executing the Group’s strategy. Any decision 
between the Board and the executive team are reached through 
an open and constructive dialogue.

The Executive Directors of the Board are Euan Fraser, the Global 
Chief Executive Officer, and John Paton, the Chief Financial 
Officer and Company Secretary. The Executive Directors have 
strong knowledge of the operations of the Group, the interests 
of its stakeholders, and its market and financial positions. Senior 
executives below Board level attend Board meetings upon 
request to present and discuss business strategy and updates.

The Non-Executive Directors of the Board have been selected 
with the objectives of increasing the breadth of skills and 
experience of the Board, and bringing constructive challenge to 
the Executive Directors. The Non-Executive Directors are also 
responsible for the effective running of the Board’s committees 
and ensuring that the committees support and facilitate the 
strategic priorities of the Board.

At the head of the Group, there is a clear delineation of 
responsibilities between the Chairman of the Board and the 
Global Chief Executive Officer. The Non-Executive Chairman leads 
the Board and is responsible for its governance, performance 
and effectiveness. It includes ensuring that the dynamics of the 
Board are functional and productive, and that no individual 
Director dominates discussion or decision making. In this role, 
the Chairman sets the tone for the Company and ensures that 
the links between the Board and the executive team, as well as 
between the Board and the shareholders, are strong and effective. 
Meanwhile, the Global Chief Executive Officer is responsible for 
the day-to-day management of the Group’s global operations, 
for proposing the strategic focuses to the Board and for 
implementing the strategic goals agreed by the Board.

The Company has effective procedures in place to identify, 
monitor and manage any conflicts of interest. The Board continues 
to monitor the scope and volume of activities performed by the 
Company Secretary and is comfortable that it is performed as 
part of another primary role (Chief Financial Officer). The Board 
has also reviewed the responsibilities of each of these roles 
and is confident that they do not present a conflict of interest.

In order to fulfil the Group’s objectives and facilitate effective 
decision making, the Board has established the following 
committees, each with delegated responsibilities and duties:

•  An Audit Committee to monitor the quality of the Group’s 

internal controls, to maintain the relationship with the 
external auditor and to ensure that the financial performance 
of the Group is properly measured and reported on;

•  A Remuneration Committee to review the performance of the 
Executive Directors, the Chairman and the senior executive 
team, and make recommendations to the Board on matters 
relating to their remuneration and terms of service; and

•  A Nomination Committee to review regularly the composition 
and succession planning of the Board, and to lead the process 
for Board appointments.

A report on the role, composition and key activities of the 
individual committees is set out on pp 64-73. From time to 
time, separate committees may be set up by the Board to 
consider and address specific issues or objectives, when the 
need arises.

Length of  
Tenure

0-1 years

1-3 years

3-5 years

5-10 years

10+ years

0

5

0

0

0

Annual Report 201954

Governance Framework continued

The Group believes that the selection, onboarding and 
development of Directors underpins its ability to perform to 
its objectives and ensures an effective Board. The Nomination 
Committee oversees the identification and selection of Directors 
that are equipped with the correct range of experience, 
knowledge, integrity and ethics; and makes recommendations 
for maintaining an appropriate balance of skills on the Board. 
The Nomination Committee may also use the results of the 
evaluation process when reviewing the composition of the Board 
for selecting any new Board members, and in succession 
planning for the Directors of the Board as well as key executive 
team members.

Board Operations

The Board is required to meet at least six times a year and, 
during the financial year, nine Board meetings took place. 
The Directors are fully encouraged to attend all meetings of the 
Board, and the committees on which they sit, and have agreed 
to allocate sufficient time to the Group as is needed to enable 
them to carry out their responsibilities as Directors. All Board 
members attended all meetings to which they were invited.

The time commitment required of all Non-Executive Directors 
is currently three days per month, while the Executive Directors 
are committed on a full-time basis. The Board is satisfied that 
each of the Directors can dedicate sufficient time to the Group’s 
business and can fulfil the obligations fully. The Board and 
committee schedules are planned in advance of the financial 
year ahead, in order to facilitate attendance and ensure that 
the appropriate discussion time is available. A record of the 
number of meetings of the Board during FY 19, and the 
attendance by each Board member is provided on the right:

Board Effectiveness

The objectives of the Board are to review, formulate and approve 
the Group’s strategy, budgets and key corporate activities, and 
to oversee the Group’s progress towards its goals. The Group 
has a process for evaluating the performance of the Board, of 
its committees and of the Directors individually in respect of 
these objectives.

Since the appointment of Ken Fry as Chairman, he has assessed 
the Board as a whole to ensure that it is functioning in an 
efficient and productive manner. During FY 19, the Board carried 
out a full, formal evaluation of its performance. This evaluation 
was carried out internally.

The evaluation criteria included Board composition and skills, 
strategy and performance, governance and organisation, Board 
dynamics, and communication with shareholders and key 
stakeholders. The Board also appraised its members individually, 
the scope of which included their skills, experience and 
capabilities, and any additional responsibilities, such as 
chairing or membership of the Board’s committees. The Board 
evaluation was based upon self-assessment by the Chairman 
and Directors.

The annual appraisal is carried out by the Chairman with 
reference to the competencies set out by the Nomination 
Committee pursuant to each Board role. As part of this process, 
any training and personal development needs are identified. 
The Chairman is also subject to appraisal; that process is 
managed by a Chairman Appraisal Group comprising the Global 
Chief Executive Officer and the Company Secretary. An external 
evaluation using an independent adviser may be performed in 
subsequent years, if required.

The conclusions from the FY 19 Board evaluation confirmed 
that the Board continues to function effectively as a unit and 
in committees, and that the Directors discharge their duties 
adequately. On the topic of Board composition, the Directors 
agreed that, as the business grows in scale and complexity, 
they will keep under review the addition of another Non-Executive 
Director. The process also confirmed that the Board is committed 
to continuously enhancing its effectiveness and identified some 
minor process formalisations to support this objective.

Annual Report 2019Corporate Governance55

The Chairman, aided by the Company Secretary, is responsible 
for ensuring that the Directors receive accurate and timely 
information for the Board meeting. The Company Secretary 
provides minutes of each meeting and every Director is aware 
of the right to have any concerns documented. In addition, the 
Company Secretary ensures that any feedback or suggestions 
for improvement of the Board papers are documented and 
evaluated for amendment or enhancement with respect to 
future meetings of the Board.

Throughout the year, the Directors have direct access to the 
advice and services of the Company Secretary and may, in order 
to fulfil their duties, take independent advice at the Company’s 
expense. The Board members may seek the advice of the 
Group’s legal advisers, external auditor and the Nominated 
Adviser (NOMAD) on matters within the Board or the committee’s 
terms of reference, or to provide recommendations on specific 
corporate or governance events, such as the Group’s application 
of the QCA Code in the last financial year.

Board member

Eligible to attend

Attendance

Ken Fry (Chairman)

Euan Fraser

Penny Judd

Nick Kent

John Paton

9

9

9

9

9

9

9

9

9

9

The Board has an agenda of regular business, financial and 
operational matters for discussion, as well as a review of each 
of the Board committee’s areas of work.

The key activities of the Board meetings during the year 
included the following:

•  Discussed and reviewed progress of strategic priorities;
•  Continued an open dialogue with the investor community;
•  Approved the financial reporting, including interim and 

full-year results;

•  Discussed the Group’s capital structure and financial strategy;
•  Reviewed the progress of key client relationships and 

engagements across the Group;

•  Considered financial and non-financial policies, including 

the risk policy;

•  Reviewed the Group’s risk assessments; and
•  Discussed the corporate governance processes.

An effective corporate 
governance framework is key  
to reducing risk, adding value 
to the business and bringing 
long-term benefits to the  
Group’s shareholders. It is the 
Board’s responsibility to oversee 
and optimise that framework.

Annual Report 201956

Governance Framework continued

Board Structure

Alpha Board

Agrees Group strategy

Oversees progress towards strategic goals

Shareholder and stakeholder engagement

Chairman of the Board

Leadership of the Board

Reviews performance of the Board Directors

Ensures corporate governance

E

A

N

R

Global 
Managment Board

Audit 
Committee

Nomination 
Committee

Remuneration 
Committee

Management of 

business operations

Execution of strategy

Ensures effective systems 

Reviews Board composition 

Agrees Group remuneration policies

of internal control

and balance of skills

Oversees the Group’s 

financial reporting

Appoints the external auditor

Leads the process for 

Board appointments

Ensures appropriate 

succession planning

Ensures operation of 

transparent, simple and 

effective incentive schemes

Considers alignment of reward 

with long-term shareholder value

Global Chief 
Executive Officer

Chief Financial 
Officer

Chief Commercial 
Officer

Chief Marketing 
Officer

Chief Operating 
Officer & 
Chief Executive 
Officer, ADS

Chief Executive 
Officer, UK

Chief Executive 
Officer, Europe

Chief Executive 
Officer, US

Key:

Executive

E

Annual Report 2019Corporate Governance57

“ Alpha’s history 
of delivery has 
been excellent.”

Senior vice president, global service provider

Annual Report 201958

Governance Framework continued

Internal Controls and Risk Management

The Board has overall accountability for the systems of internal 
control and risk management. The Audit Committee reviews 
and assures the effectiveness of the Group’s internal controls 
and risk management on the Board’s behalf.

As part of that duty, the Board determines the Group’s risk 
management objectives and policies. In this respect, the objective 
of the Board is to set policies that seek to reduce ongoing risk 
as far as possible, without unduly affecting the Group’s 
competitiveness and flexibility. The Board believes that this 
approach serves the interests of creating sustainable shareholder 
value while also protecting the Group’s corporate culture.

The operational functions of the Group are carried out within a 
practical and effective risk management framework. The Global 
Management Board is responsible for identifying and managing 
risk effectively, across the business. Any material operational 
decisions made by the Global Management Board in this respect 
are reviewed by the Board.

The identified material operational, financial and industry risks 
facing the Group are also reported to the Board. A summary 
of the principal risks and uncertainties, as well as mitigating 
actions, are provided on pp 31-34 of the Annual Report & 
Accounts 2019. The Board formally reviews and documents 
the principal risks to the business at least annually.

Processes to embed risk management throughout 
the Group, and opportunities to introduce further 
enhancements, continue to be reviewed and 
changes are implemented as appropriate.

Annual Report 2019Corporate Governance59

Engagement Calendar FY 19

March−April 
2018

Pre-close 
investor meetings

September 
2018

Annual General 
Meeting

October 
2018

Pre-close trading 
update

November 
2018

Interim results 
roadshow, UK

March 
2019

UK & European 
investor conference 

June 
2018

September 
2018

Preliminary results 
roadshow, UK 
& Europe

Private client broker 
and shareholder 
meetings, UK

October 
2018

Pre-close 
investor meetings

February 
2019

US investor meetings

Shareholder Communications

The Board places an emphasis on maintaining an effective 
dialogue with its shareholders, which it considers to be 
integral to longer term growth and success. It is committed 
to communicating consistently and openly with shareholders.

The principal methods of communication are the Annual Report 
& Accounts, the interim and full-year results announcements, 
the AGM and the Group’s investor website investors.alphafmc.
com. During the year, the website is updated regularly with 
information regarding the Group’s governance, activities 
and performance.

The Global Chief Executive Officer and Chief Financial Officer 
meet with the representatives of the Group’s institutional 
investors as well as analysts to ensure that the Group’s corporate 
objectives, strategies and operational developments are clear 
and understood. This includes investor roadshows, attending 
investor conferences and ad-hoc meetings that are part of the 
building of relationships with existing and future shareholders.

Understanding what analysts and investors think about the 
Group is an equally important component of these interactions. 
The Board as a whole is kept informed of their feedback and 
views by the Global Chief Executive Officer and Chief Financial 
Officer. This includes feedback provided by the Group’s corporate 
broker, Joh. Berenberg, Gossler & Co., following investor 
meetings. The Chairman and Non-Executive Directors are also 
available to meet with shareholders if required to discuss any 
items of importance and, as interest in the business continues, 
it is expected that the Chairman will begin to join a range 
investor-related meetings.

The Company’s second AGM since its AIM admission will take 
place on Wednesday 4 September at Berenberg, 60 Threadneedle 
Street, London EC2R 8HP. The Chairman and all the Board’s 
Directors will be present to answer any questions put to 
them by the shareholders. All resolutions will be proposed and 
voted on at the AGM meeting on an individual basis by the 
shareholders or their proxies. Voting results will be announced 
through the Regulatory News Service and made available on 
the Company’s website.

By order of the Board.

Ken Fry
Chairman
5 June 2019

Annual Report 201960

Board of Directors

Ken Fry

Euan Fraser 

John Paton

Non-Executive Chairman

Global Chief Executive Officer

Chief Financial Officer and 
Company Secretary

Committee Membership

Committee Membership

Committee Membership

CHAIR  

N

A

R

N

–

Committee 
Membership Key:

Member of the  
Audit Committee

 Member of the 
Nomination Committee

 Member of the 
Remuneration Committee

A

N

R

Penny Judd

Nick Kent

Non-Executive Director

Non-Executive Director

Committee Membership

Committee Membership

CHAIR  

A

N

R

R

CHAIR  

A

Annual Report 2019Corporate Governance 
 
 
 
  
  
  
  
  
61

Ken Fry

Euan Fraser

John Paton

Non-Executive Chairman

Global Chief Executive Officer

Ken joined the Alpha Board in 2016, following 
almost 10 years as the Global Chief Operating 
Officer at Aberdeen Asset Management. He was 
appointed the Board’s Non-Executive Chairman in 
February 2018. Ken has over 27 years’ experience 
in financial services, and has considerable 
experience integrating acquisitions within the 
investment management industry. Ken has a strong 
technology and operations background, and has 
undertaken many transformational projects during 
his career. He directed the integration of major 
acquisitions while at Aberdeen Asset Management, 
including assets acquired from Deutsche Asset 
Management, Credit Suisse Asset Management 
and Scottish Widows Investment Partners.

Ken keeps the skills to support and deliver the 
Group’s strategy up to date by maintaining a wide 
network of contacts within the financial services 
industry globally. He regularly attends conferences 
and discussion forums to keep abreast of industry 
issues and meets with a wide range of clients, 
employees, advisors and institutional investors. 
He also advises on M&A strategy within the 
investment management and wealth industry.

Euan has served as Global Chief Executive Officer 
of Alpha since 2013. During this period, the 
business has increased EBITDA eight-fold, and 
he has led the Group through two private equity 
transitions and a public listing on the London 
Stock Exchange’s AIM in 2017. Euan was previously 
Chief Executive Officer of Alpha UK, starting in 
April 2011, where he established both Alpha’s 
M&A Integration and Operations & Outsourcing 
practices. He joined Alpha in 2004 and has over 
20 years’ financial services experience, having 
worked at Merrill Lynch and KPMG, where he 
qualified as a chartered accountant.

Euan keeps the skills to support and deliver the 
Group’s strategy up to date through his role as 
Chief Executive Officer of a global consulting firm 
operating within the financial services sector. 
In this role, Euan has to understand and manage 
the interests of a range of stakeholders, including 
employees, clients, competitors and investors. 
Euan also provides advice on M&A strategy and 
maintains a number of strong relationships within 
the industry.

Chief Financial Officer and 
Company Secretary

John joined Alpha, and the Alpha Board, in 
February 2018. John is a chartered accountant 
with over 24 years’ corporate finance, banking 
and audit experience. He previously worked at 
HSBC where, during his 11 years, he worked in 
both HSBC’s Global Banking & Markets and 
Commercial Banking divisions, with experience 
across debt and equity capital raisings and 
M&A advisory. John started his career at KPMG, 
working across financial services audit and risk 
management. He is a member of the Institute of 
Chartered Accountants of Scotland, graduated 
LLB (Hons) from the University of Aberdeen and 
holds an Executive MBA from the University of 
École Nationale des Ponts & Chaussées, France.

John keeps the necessary skills to support and 
deliver the Group’s strategy up to date principally 
through his role as Alpha’s Chief Financial Officer. 
This role brings deep knowledge of the Group’s 
management, financial and operational activities, 
as well as important corporate and statutory 
responsibilities. John must also maintain a detailed 
view of industry, financial and regulatory changes.

Penny Judd

Nick Kent

Non-Executive Director

Non-Executive Director

Penny joined the Alpha Board as a Non-Executive 
Director in February 2018, having previously held 
the roles of Managing Director and EMEA Head 
of Compliance at both Nomura International plc 
and UBS AG. Penny has a strong public markets 
and financial services background, with over 30 
years’ experience in compliance, regulation, 
corporate finance and audit. She is also a chartered 
accountant and is currently Non-Executive 
Chairman of Plus500 Ltd and Non-Executive 
Director and Chair of the Audit Committee for 
both Trufin plc and Team17 Group plc.

Penny keeps the skills to support and deliver 
the Group’s strategy up to date through her 
experiences gained on other listed company 
boards, while also maintaining a wide network of 
contacts in financial services and regulation. She 
attends various conferences and events covering 
relevant industry and governance matters, and 
meets with a range of advisers and institutional 
investors in AIM and main market companies.

Nick has been a Non-Executive Director of Alpha 
since 2013. Nick has over 30 years’ consulting 
experience, including all aspects of the asset 
management business, with particular emphasis 
around addressing complex operations and IT 
issues. Nick has also worked extensively 
internationally, including in the US, Switzerland 
and the Netherlands. Nick founded Alpha in 2003, 
after 14 years at Accenture, where he was a senior 
partner and ran the UK Asset Management practice.

Nick keeps the skills to support and deliver the 
Group’s strategy up to date through an extensive 
network, which he has amassed after more than 
30 years’ consulting to the asset and wealth 
management industry. He continues to meet with 
a wide array of clients, competitors and other 
service providers to the industry. As part of the 
AIM admission, Nick attended training regarding 
best practice for Non-Executive Directors of 
listed companies.

Annual Report 201962

Meet the Director: 
Penny Judd

How did you get involved with Alpha and what 
are your key areas of focus as a NED at Alpha?

I was introduced to Alpha through a mutual contact at Alpha’s 
broker. Alpha was a good fit for my background with a number 
of key touchpoints. I am a qualified accountant who spent 10 
years working for KPMG in auditing, corporate finance and 
consulting roles; a background similar to several of those working 
at Alpha. I have spent time in a number of investment banks and 
have had oversight responsibility for the compliance function, 
including the asset management parts of the business, although 
my main focus has been on the investment banking side. A large 
part of my career has also been in the regulation of listed 
companies both as a regulator at the UK Listing Authority 
and as a corporate financier at Cazenove. So, there was an 
alignment for me with Alpha in terms of the experiences and 
understanding that I could bring.

The attraction of Alpha for me is to be involved with a dynamic, 
growing company that is at such an exciting time in its 
development. The move to becoming a public company is an 
enormous commitment on the part of the management but is 
also a transforming moment for the company, allowing growth 
and a sharing of investment, which I have always found very 
fulfilling to be a part of. Alpha has an impressive management 
team and a very strong culture, which makes it a great company 
to be associated with.

My role at Alpha is Chair of the Audit Committee, so is focussed 
on oversight of the external audit process and issuance of the 
financial statements, as well as on the adequacy of internal 
controls and the identification and mitigation of risks.

How has the role of NED changed in recent years?

I have been an independent NED for three years now, having 
previously held executive roles in a number of different 
institutions. Before moving to a portfolio NED career, my first 
non-executive experience was as a governor and chair of 
audit for a local university college.

I have worked with the boards of listed and unlisted companies 
throughout my career and I think the NED role has come into 
much greater prominence in more recent years, particularly in 
financial services and given the challenges the sector has faced. 
The expectations and responsibilities of NEDs has become 
more defined and there is a growing body of guidance and 
continuing education opportunities for those in NED roles.

I see a number of people moving into NED roles earlier in their 
careers and the previous stereotype of a NED as someone at 
the end of their career moving towards retirement is changing. 
I do think, however, that a significant amount of executive 
experience is very helpful.

What advice do you have for individuals aiming 
for leadership positions in financial services?

The same advice as in any sector. I would say: take opportunities 
as they arise and don’t have too fixed a view of the route you 
want to take. Sometimes, unexpected opportunities can lead 
to very interesting career chances. Take responsibility for 
your career and let people know if you are interested in an 
opportunity − don’t think that it is someone else’s job to do it 
for you. Invest time in building and maintaining your personal 
networks. I think every role that I have taken has been due to 
a connection or an introduction. It is very easy when you are 
working extremely hard and building your career to neglect 
this aspect, but it is invaluable.

Finally, when you are in the position to build your own teams, 
recruit and promote the best people you can find and give 
them responsibility and empower them. It will make your life 
so much easier!

Annual Report 2019Corporate Governance63

Annual Report 201964

Audit Committee

The Audit Committee provides oversight and governance 
to the Group’s financial statements, its systems of internal 
control and relationship with the external auditor.

Committee Governance

Key Responsibilities

The Committee is chaired by Penny Judd and comprises solely 
Non-Executive Directors. Its other members are Nick Kent and 
Ken Fry.

The Audit Committee meets at least three times a year and has 
unrestricted access to the Group’s auditor. The Audit Committee 
met three times during FY 19.

The auditor, KPMG LLP, is invited to attend meetings of the 
Committee on a regular basis. At least once a year, the 
Committee meets with the auditor without the presence of 
any Executive Director in order to discuss independently the 
auditor’s remit and any other issues arising from the audit.

The Chief Financial Officer, John Paton, attends meetings at 
the request of the Committee Chair to facilitate discussion of 
the financial statements and systems of internal control.

The purpose of the Audit Committee is to oversee the Group’s 
internal financial controls and risk management systems; to 
recommend the interim and full-year financial results to the 
Board; and to monitor the integrity of all formal reports and 
announcements relating to the Company’s financial performance. 
In addition, the Committee is responsible for appointing the 
external auditor of the Group, maintaining that relationship and 
reporting the findings and recommendations of the external 
auditor to the Board.

In order to execute upon its obligation to ensure that the 
financial performance of the Group is properly measured and 
reported on, the Committee’s key responsibilities include:

•  Monitoring the integrity of the Group’s financial statements, 
including the annual and interim reports and other significant 
announcements relating to financial performance, and 
reviewing any significant reporting issues and judgements 
that they contain;

•  Advising on the clarity of disclosure and information contained 

in the financial reports;

•  Ensuring compliance with relevant accounting standards 

and reviewing the consistency of the methodology applied;
•  Reviewing the adequacy and effectiveness of the systems 

of internal control and risk management;

•  Overseeing the relationship with the external auditor, 

reviewing performance and advising the Board members 
on the auditor’s appointment and remuneration;

•  Reviewing and discussing the findings of the audit with the 

external auditor.

Annual Report 2019Corporate Governance65

Activities during the Year

External Audit

Following the Group’s issue of its first set of accounts as a quoted 
entity last year, FY 19 was a year of good progress with the 
Committee approving the Group’s interim results in November 
and overseeing the year-end results process, including the 
audit of the FY 19 accounts.

The Committee considers the appointment of, and the 
fees payable to, the external auditor. An analysis of the 
remuneration to the external auditor in respect of audit and 
non-audit services during the year is set out in note 4 to the 
consolidated financial statements.

In its responsibility to provide assurance over the Group’s 
control environment and risk management, there was an 
ongoing focus on risk and controls. In the period, the Group 
undertook a full review of its financial risks and controls, which 
the Committee discussed and approved. This review confirmed 
that the Group’s internal controls are operating adequately 
and identified a small number of process improvements that 
will support those controls, the adoption of which the Audit 
Committee will monitor and oversee.

Alongside the audit activities, there is an ongoing process to 
identify, understand and manage risks faced by the Group. 
On behalf of the Board, the Committee oversees the risk 
processes and risk reporting across all business units. The 
Strategic Report provides further detail on the business risks 
identified and the mitigating actions being taken by the Group.

The Committee takes into account a number of areas when 
reviewing the external auditor appointment, including the 
auditor’s performance in discharging the audit, the scope of 
the audit and terms of engagement, independence and 
objectiveness. The Board is satisfied that the external auditor 
remains independent in the discharge of its audit responsibilities. 
The Committee also reviews the external auditor’s management 
letter and detailed presentations are made to the Committee 
by the auditor at least twice a year. There is an active ongoing 
discussion between the Committee and the auditor on any 
recommendations to improve the efficiency of the audit process.

Committee Attendance

Committee member

Penny Judd (Chair)

Nick Kent

Ken Fry

John Paton (previous member)

Eligible to attend

Attendance

3

3

1

2

3

3

1

2

Annual Report 201966

 Remuneration 
Committee

The Remuneration Committee makes recommendations 
on matters relating to performance, remuneration and 
terms of services for the Board and senior management 
of the Group.

The Committee is also responsible for reviewing all performance-
related pay and share incentive schemes in use by the Group. 
The purpose of these reviews is to ensure:

•  The appropriateness of the targets and level of rewards 

set; and

•  That the dilution of equity arising from such schemes does 
not exceed the plans defined at the point of the Group’s 
admission to AIM.

Note 21 sets out further details of the shared-based payment 
schemes of the Group.

Committee Governance

The Committee is chaired by Nick Kent and comprises solely 
Non-Executive Directors. Its other members are Ken Fry and 
Penny Judd, who joined as the third member of the Committee 
on 14 November 2018.

The Remuneration Committee meets as and when necessary, 
but at least twice a year. The Remuneration Committee met 
five times during FY 19.

Key Responsibilities

The Remuneration Committee formulates and recommends to 
the Board the remuneration policies for Executive Directors, 
the Chairman of the Board and senior management of the Group. 
The objective of these policies is to:

•  Attract, retain and motivate employees of the quality 

required to run the Group successfully;

•  Promote the long-term success of the Group; and
•  Ensure that the performance-related elements of remuneration 
form a significant, yet appropriate, proportion of the total 
remuneration package and are transparent, stretching and 
rigorously applied.

Annual Report 2019Corporate Governance67

Activities during the Year

Committee Attendance

Committee member

Nick Kent (Chair)

Ken Fry

Penny Judd

Eligible to attend

Attendance

5

5

2

5

5

2

During the course of the year the main activities of the 
Committee were:

•  Reviewing the performance of the Executive Directors, 

Chairman and senior management of the Group, taking into 
account the achievement of FY 19 performance targets and 
associated share awards, as well as the FY 20 performance 
targets, potential share awards and salary increases;

•  Undertaking a benchmark exercise of remuneration in AIM 

companies of a similar size, and that of competitor 
companies based upon information available in the public 
domain. The Committee did not consider it necessary to 
engage any external studies during the year;

•  Reviewing and authorising minor changes to share scheme 
documentation and standardising performance criteria for 
the senior management of the Group;

•  Assessing the effectiveness and appropriateness of the 

remuneration policy in the light of the overall performance 
of the business in FY 19 and future growth plans; and
•  Reviewing the QCA Remuneration Committee Guide for 
Small and Mid-Sized Quoted Companies, together with 
other regulations’ guidelines, to ensure that the 
Company provides clear and transparent 
remuneration information to shareholders, and is 
adopting good corporate governance practice.

Annual Report 201968

Remuneration Committee continued

 Remuneration Policy

Based on the activities undertaken as described on pp 66-67, 
the Committee considers that the remuneration policy put in 
place at the time of AIM admission, together with the targets 
and awards as updated during the year, are appropriate for the 
business going forwards.

The Committee considers that this balance of fixed and 
variable pay aligns well with the Group’s growth objectives 
and risk policy.

Key elements of remuneration of the Executive Directors and senior management of the Group

Base Salary

Base salary is reviewed annually and takes account of the responsibilities, experience and 
performance of the individual

Pensions and Benefits

Contribution to a defined contribution pension scheme, maternity/paternity pay and other 
ancillary benefits

Share Incentives

As part of its AIM admission, the Group put in place a management incentive plan under which 
selected individuals are awarded share options at nominal value, but with performance criteria 
that align their interests with those of shareholders. The performance criteria are described below

Performance Criteria

The criteria for the award of share incentives to the Executive 
Directors and senior management of the Group are four-fold, 
depending on the individual and their role:

1.  The Group achieving adjusted EPS growth of 15% or more 
to trigger a maximum award, or 10% to trigger a 66% award, 
with a linear application of awards between these levels;
2.  The Group achieving a total shareholder return (“TSR”) over 
three years in excess of the mean TSR delivered by a peer 
group of comparable companies;

3.  Personal adherence to corporate values and risk policy;
4.  Specific business unit EBITDA, or other personal targets 

and goals.

The criteria will be applied by the Committee in assessing an 
individual’s performance, as relevant. The Committee believes 
that the substantial equity awards available under the 
management incentive plan, up to a maximum of 10% dilution 
of the issued share capital over three years, are an important 
element of remuneration and motivate the Group’s senior 
management to drive the business forward and deliver the 
planned growth over the long term. The Committee considers 
that the performance criteria selected relate closely to the 
Group’s key performance indicators.

Annual Report 2019Corporate Governance69

Performance for the Year

Policy for the Remuneration of Employees

The Board recognises the vital importance of attracting and 
retaining the highest calibre of consultants, and strongly supports 
the management’s remuneration policy for employees. All 
employees receive a fixed salary that is competitive with the 
market; a profit share scheme that is a team-based cash bonus 
based upon achieving financial targets; and a progressive 
benefits package. In addition, the Group makes a nominal 
equity award to all employees on joining. The Board believes 
that this structure provides a compelling remuneration package 
that reinforces teamwork, aligns the employees with the Group’s 
objectives and helps to promote a feeling of ownership among 
all employees.

Note 21 sets out further the details of the employee incentive plan.

The performance of the Group since AIM admission, and over 
the course of FY 19, as described in the Chairman’s, the Global 
Chief Executive Officer’s and the Chief Financial Officer’s reports 
on pp 2-4, 5-9 and 86-89 respectively, has been very pleasing. 
The Group has met or exceeded both Company projections 
and market expectations; in particular, exceeding the 15% EPS 
growth target.

Consequently, the majority of individuals’ bonus and share 
incentive performance criteria have been met for FY 19. 
However, as all share awards have three-year performance 
conditions, none of the options have vested at this point. 
The Committee expects that, should the current performance 
trajectory continue, the majority (if not all) of equity dilution 
related to the equity awards and planned at the time of AIM 
admission, that is approximately 3.33%, will occur in due 
course. This projection includes the smaller quantum awards 
granted to all employees of the Group.

Non-Executive Directors’ Fees

The Chairman of the Board and the two Non-Executive Directors 
receive an annual fee for their services, which is reflective of 
their level of experience, knowledge and responsibility.

The fees payable to the Non-Executive Directors are reviewed 
and benchmarked annually.

Annual Report 201970

Remuneration Committee continued

Summary of Directors’ Remuneration

The table has been audited and below represents the Directors’ remuneration for the years ended 31 March 2019 and 31 March 2018:

Euan Fraser

John Paton

Ken Fry

Penny Judd

Nick Kent

Total

Awards of Equity

Salary
£’000s

Bonus
£’000s

Pension
£’000s

2019
£’000s

530

195

65

50

50

890

–

50

–

–

–

50

5

2

–

–

1

8

584

249

65

50

51

999

2018
£’000s

511

20

30

4

51

616

There were limited awards of equity in the period 1 April 2018 to 31 March 2019 as the shares awarded at AIM admission covered 
the 18-month period up to 31 March 2019. The following table has been audited and sets out the Directors’ share interests and 
awards during FY 19:

Euan Fraser

John Paton22 

Ken Fry

Penny Judd

Nick Kent

Total

Number of 0.00075p
Ordinary Shares Held

1,356,081

37,639

34,090

–

995,520

2,423,330

Number of un-vested
Share Options Held

Number of share options
awarded in 2019

Share Price of
2019 Grant

250,000

54,133

–

–

–

–

22,883

–

–

–

304,133

22,883

–

£2.19

–

–

–

22  The share award and bonus payment to John Paton follows the successful completion of his probationary period

Annual Report 2019Corporate Governance71

Directors’ Service Agreements

The Executive Directors entered into service agreements with 
the Company on the following dates:

Director

Date of
Service Agreement

Term Notice period

Euan Fraser

5 October 2017

Indefinite

6 months

John Paton

28 February 2018

Indefinite

6 months

The Non-Executive Directors do not have service agreements; 
however, their letters of appointment provide that their tenure 
of office has an initial period of three years, and will continue 
until terminated by the Non-Executive Director or the Company 
on giving to the other three months’ prior written notice. Each 
Non-Executive Director is typically expected to serve for two 
three-year terms; but may by invited by the Board to service 
for an additional period.

Director

Ken Fry

Date of Office

Initial Period Notice period

5 October 2017

3 years

3 months

Penny Judd

28 February 2018

3 years

3 months

Nick Kent

5 October 2017

3 years

3 months

By order of the Board.

Nick Kent
Chair of the Remuneration Committee
5 June 2019

Annual Report 201972

Nomination Committee

The Nomination Committee leads the process for 
Board appointments and making recommendations 
to the Board about its composition.

Committee Governance

The Committee is chaired by the Chairman of the Board, Ken 
Fry; its other members are Penny Judd and Euan Fraser.

In the event that the matter under discussion is the Chair’s own 
succession, the Committee will be chaired by an independent 
Non-Executive Director.

The Nomination Committee meets as and when necessary, 
but at least twice a year. The Nomination Committee met two 
times during FY 19.

Key Responsibilities

The purpose of the Nomination Committee is to keep under 
review the structure, size and composition of the Board, as 
well as succession planning for the Directors. It leads the 
process for identifying and nominating, for approval by the 
Board, candidates to fill Board and committee vacancies.

In accordance with its Terms of Reference, the Committee 
develops and maintains a rigorous and transparent approach 
for recommending appointments and reappointments to the 
Board. Its primary responsibilities in this area include:

• 

Identifying and nominating for approval by the Board 
candidates to fill Board vacancies as and when they arise;
•  Ensuring the necessary due diligence and conflicts of interest 
checks have been undertaken before an appointment is made;

•  Monitoring whether satisfactory induction is provided to 
new Directors regarding their knowledge of the Group, 
and their Board and committee responsibilities; and

•  Reviewing the results of the Board evaluation process and 
ensuring that the conclusions are captured and actioned 
where necessary.

Activities during the Year

One of the Committee’s principal roles is to ensure that the 
Group has appropriate succession planning in place. During 
the year, the Nomination Committee discussed contingency 
and succession plans for the members of the Board. This will 
remain an ongoing focus area.

As part of the Board’s commitment to maintaining a strong 
corporate governance framework, the Committee reviewed 
the approach to, and results of, the Board’s performance 
evaluation process. Following that review, the Committee 
continues to believe that the Board, its sub-committees and 
the Directors individually operate an optimal structure to secure 
future growth while protecting the Group’s unique culture.

•  Regularly reviewing the structure, size and composition of 
the Board to ensure that it has an appropriate balance of 
skills, independence, knowledge, experience and diversity;
•  Considering succession planning for the Board Directors and 
senior executives, taking into account the challenges and 
opportunities facing the Company and wider Group, along 
with skills and expertise that may be required in the future;

Other key activities included assessing the composition of the 
committees, which led to the Board approving a number of 
governance changes. Penny Judd joined the Remuneration 
Committee and Ken Fry joined the Audit Committee, with 
John Paton stepping down from the Audit Committee in order 
that it comprises solely Non-Executive Directors.

Annual Report 2019Corporate Governance73

Diversity

Committee Attendance

In executing its duties, the Nomination Committee objectively 
considers candidates on merit and with due regard for the 
benefits of diversity, including gender diversity, on the Board.

Committee member

Ken Fry (Chair)

Euan Fraser

Penny Judd

Eligible to attend

Attendance

2

2

2

2

2

2

Alpha is an equal opportunities employer and the Group’s 
policy is to ensure that all employees, or those seeking 
employment, are treated fairly. This policy applies at Board 
level and across the Group widely. All decisions relating to 
recruitment, selection and promotion are made objectively 
regardless of race, ethnicity, nationality, gender, sexual 
orientation, religious belief, political opinion, age or 
disability. The Nomination Committee is able to 
monitor the implementation of the Group’s policy 
through the activities of the Diversity & Inclusion 
programme, which is described in the Corporate 
Social Responsibility report on pp 44-45.

Annual Report 201974

Directors’ Report

The Directors present their Annual Report and the audited 
consolidated financial statements of Alpha Financial Markets 
Consulting plc (the “Company”, the “Group”), registered number 
09965297, for the year ended 31 March 2019.

The Directors believe that the requisite components of this 
report are set out elsewhere in the Annual Report and/or on 
the Company’s website, investors.alphafmc.com. The table 
sets out where the necessary disclosures can be found.

The Company was incorporated on 22 January 2016 and began 
trading on 3 February 2016 on the acquisition of Alpha FMC Group 
Holdings Limited. The registered office is 60 Gresham Street, 
London EC2V 7BB.

Principal Activities

Results

Dividends

Alpha Financial Markets Consulting plc is the holding company for a global group of companies, 
the principal activity of which is the provision of consulting and related services to clients in the 
asset and wealth management industry.

A review of the performance and future development of the Group’s business is contained in the 
Chairman’s, the Global Chief Executive Officer’s and the Chief Financial Officer’s 
reports on pp 2-4, 5-9 and 86-89 respectively.

The financial results for the year ended 31 March 2019 are set out in the Chief Financial Officer’s 
report on pp 86-89, in the consolidated statement of comprehensive income on p. 84 
and further commented upon in the Global Chief Executive Officer’s report on p 9.

The Directors consider the current state of affairs of the Group to be satisfactory.

Information regarding dividend payments can be found in the notes to the consolidated 
financial statements on p. 107.

Articles of Association

A copy of the full Articles of Association are available upon written request from the 
Company Secretary.

Directors

Directors that have served during the year and summaries of the current Directors’ key skills 
and experience are set out in the Corporate Governance report on pp 60-61.

Directors’ Interests

Details of the Directors’ beneficial interests are set out in the Remuneration report on p. 70.

Qualifying Third-Party Indemnities

Share Capital

The Company may indemnify a Director against all losses and liability that they may sustain in 
the execution of the duties of their office, except to the extent that such an indemnity is not 
permitted by sections 232 or 234 of the Companies Act. Subject to section 205(2) to (4) of the 
Companies Act, the Company may provide a Director with funds to meet his expenditure in 
defending any civil or criminal proceedings brought or threatened against him or her in relation 
to the Company. The Company may also provide a Director with funds to meet expenditure 
incurred in connection with proceedings brought by a regulatory authority.

Details of the issued share capital, together with movements in the Company’s issued share 
capital during the year, are shown in the consolidated statement of changes in equity on 
p. 93 and note 20 to the consolidated financial statements.

The Company has only one class of ordinary share, which carries no right to fixed income and 
each ordinary share is entitled to one vote at general meetings of the Company.

Annual Report 2019Corporate Governance75

Major Interests in Shares

In accordance with the Financial Conduct Authority’s Disclosure and Transparency Rules, 
following the above the Company has 101,974,874 Ordinary Shares in issue, 387,740 of which 
are held in treasury. The total number of voting rights in the Company is 101,110,928.

On 31 March 2019, the Company was aware or had been notified, in accordance with chapter 
five of the Disclosure and Transparency Rules, of the following voting rights as a shareholder 
of the Company:

Name of person(s)  
subject of notification

Janus Henderson Investors

Merian Global Investors

Fidelity International

JP Morgan Asset Management

M&G Investment Management

SVM Asset Management

Nordea Asset Management

Danske Capital

Aberdeen Standard Investments

Schroder Investment Management

Jupiter Asset Management

Aviva Investors

Percentage of voting rights 
and issued share capital

8.21

7.11

6.59

6.42

5.06

4.58

4.51

4.22

3.95

3.73

3.54

3.27

Financial Risk Management

Going Concern

The Group has established internal control and risk management structures in relation to the 
process for preparing the consolidated financial statements. The key features of this framework 
are described in the Strategic Report and in notes 23 and 24 of the notes to the consolidated 
financial statements.

The Directors have considered the going concern status of the Company and are satisfied 
that the Company remains a going concern. Details of the going concern basis are set out in 
note 1 of the notes to the consolidated financial statements. Further commentary can be 
found in the Chief Financial Officer’s report on pp 86-89.

Disclosure of Information  
to Auditor

In the case of each of the persons who are Directors of the Company at the date when this report 
was approved:

So far as each of the Directors is aware, there is no information relevant to the audit of which the 
Company’s auditor is unaware; and

Each of the Directors have taken all the steps that he or she ought to have taken as a Director 
to make him or herself aware of any information relevant to the audit and to establish that the 
Company’s auditor is aware of that information.

Auditor

The auditor, KPMG LLP, has indicated its willingness to continue in office and a resolution 
seeking to reappoint KPMG LLP as the Group’s auditor will be proposed at the AGM.

Post Balance Sheet Events

There are no post balance sheet events to be disclosed.

Annual General Meeting

Details of the forthcoming AGM can be found on p. 59 of the Corporate Governance report.

Annual Report 201976

Directors’ Report continued

Statement of Directors’ Responsibilities

The Directors are responsible for preparing the Annual Report, 
and the Group and parent company financial statements in 
accordance with applicable law and regulations.

Company law requires the Directors to prepare Group and 
parent company financial statements for each financial year. 
As necessitated by AIM Rules of the London Stock Exchange, 
they are required to prepare the Group financial statements in 
accordance with International Financial Reporting Standards 
as adopted by the EU (IFRSs as adopted by the EU) and 
applicable law, and have elected to prepare the parent company 
financial statements on the same basis.

Under company law, the Directors must not approve the financial 
statements unless they are satisfied that they give a true and 
fair view of the state of affairs of the Group and parent company 
and of their profit or loss for that period. In preparing each of 
the Group and parent company financial statements, the 
Directors are required to:

•  Select suitable accounting policies and then apply 

them consistently;

•  Make judgements and estimates that are reasonable, 

relevant and reliable;

•  State whether they have been prepared in accordance 

with IFRSs as adopted by the EU;

•  Assess the Group and parent company’s ability to continue 

as a going concern, disclosing, as applicable, matters 
related to going concern; and

•  Use the going concern basis of accounting unless they 

either intend to liquidate the Group or the parent company 
or to cease operations, or have no realistic alternative but 
to do so.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the parent 
company’s transactions and disclose with reasonable accuracy 
at any time the financial position of the parent company, and 
enable them to ensure that its financial statements comply 
with the Companies Act 2006. They are responsible for such 
internal control as they determine is necessary to enable the 
preparation of financial statements that are free from material 
misstatement, whether due to fraud or error, and have general 
responsibility for taking such steps as are reasonably open to 
them to safeguard the assets of the Group and to prevent and 
detect fraud and other irregularities.

Under applicable law and regulations, the Directors are also 
responsible for preparing a Strategic Report and a Report of 
the Directors that complies with that law and those regulations.

The Directors are responsible for the maintenance and integrity 
of the corporate and financial information included on the 
company’s website. Legislation in the UK governing the 
preparation and dissemination of financial statements may 
differ from legislation in other jurisdictions.

The Directors’ Report comprising pp 74-76 of the Annual 
Report has been approved by the Board of Directors of Alpha 
Financial Markets Consulting plc.

By order of the Board.

John Paton
Chief Financial Officer & Company Secretary
5 June 2019

Annual Report 2019Corporate Governance77

“ Alpha has one 
of the highest 
quality of people 
I have seen.”

Chief Operating Officer, investor services firm

Annual Report 201978

Independent Auditor’s 
Report

1. Our opinion is unmodified

We have audited the financial statements of Alpha Financial 
Markets Consulting plc (the "Company", the "parent company") 
for the year ended 31 March 2019, which comprise the 
consolidated statement of comprehensive income, consolidated 
statement of financial position, consolidated statement of cash 
flows, consolidated statement of changes in equity, Company 
statement of financial position, Company statement of cash flows, 
Company statement of changes in equity, and the related notes, 
including the accounting policies in note 1.

Overview

Materiality: 
Group financial 
statements as 
a whole

Coverage

Key audit matters

Recurring risks

In our opinion: 

•  The financial statements give a true and fair view of the 
state of the Group’s and of the parent company’s affairs 
as at 31 March 2019 and of the Group’s profit for the year 
then ended; 

•  The Group financial statements have been properly 
prepared in accordance with International Financial 
Reporting Standards as adopted by the European Union 
(IFRSs as adopted by the EU); 

•  The parent company financial statements have been properly 
prepared in accordance with IFRSs as adopted by the EU 
and as applied in accordance with the provisions of the 
Companies Act 2006; and 

•  The financial statements have been prepared in accordance 

with the requirements of the Companies Act 2006. 

Basis for opinion 
We conducted our audit in accordance with International 
Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. 
Our responsibilities are described below. We have fulfilled 
our ethical responsibilities under, and are independent of the 
Group in accordance with, UK ethical requirements including 
the FRC Ethical Standard as applied to listed entities. We believe 
that the audit evidence we have obtained is a sufficient and 
appropriate basis for our opinion. 

£0.6m (2018:£0.5m)

4.8% (2018: 4.6%)  
of Group Profit before Tax

98% (2018:99%)  
of Group Profit before Tax

vs 2018



Revenue recognition in the 
appropriate period, recognition of 
accrued income and existence of 
trade receivables at the year end

Parent company: Recoverability 
of investments in subsidiaries and 
intercompany debtors



2.  Key audit matters: including 
our assessment of risks of 
material misstatement

Key audit matters are those matters that, in our professional 
judgement, were of most significance in the audit of the 
financial statements and include the most significant assessed 
risks of material misstatement (whether or not due to fraud) 
identified by us, including those which had the greatest effect 
on: the overall audit strategy; the allocation of resources in the 
audit; and directing the efforts of the engagement team. We 
summarise below the key audit matters in arriving at our audit 
opinion above. These matters were addressed in the context 
of our audit of the financial statements as a whole, and in 
forming our opinion thereon and we do not provide a separate 
opinion on these matters.

Annual Report 2019Corporate Governance79

Revenue recognition in 
the appropriate period, 
recognition of accrued 
income and recognition 
of trade receivables at 
the year end

(Trade receivables 
£16.6 million;  
2018: £17.8m million 
Accrued income 
£1.5 million;  
2018: £3.3 million)

Refer to p. 94 (accounting 
policy) and p. 102 (note 2) 
and p. 112 (note 15) 
(financial disclosures).

Recoverability of 
investments in 
subsidiaries and 
intercompany debtors

(£1.3m and £110.3m,  
2018: £1.3m and £92.4m)

Refer to p. 94 (accounting 
policy) and p. 112 (note 16) 
and p. 117 (note 23) 
(financial disclosures). 

The risk

Manipulation of revenue recognition 
on contracts around their year end:

For the majority of contracts, billing is on a time 
and materials basis. There is a risk that revenue 
might be manipulated such that it does not reflect 
hours worked and the services provided and in 
particular that accrued income and trade receivables 
recorded at the year end do not exist.

Our response

Our procedures included:

•  Tests of detail: we have performed tests of 

detail, which comprised:

1.  Selection of a sample of items included 
in trade receivables at 31 March 2019 
and vouching: amounts recorded to 
invoices; that hours recorded on the 
invoice match timesheet records; and 
that contracts with the customer are in 
place for the work performed.

2.  Selection of a sample of items included 
in accrued income at 31 March 2019 
and vouching; that amounts accrued 
agree to hours recorded on timesheet 
records that have not been invoiced; 
that contracts with the customer are in 
place for the work performed; and that 
amounts accrued have been invoiced 
post year end.

3.  Challenging the recoverability of trade 
receivables and accrued income as at 
31 March 2019 by reference to a sample 
of credit notes after the year end.

Low risk, high value

Our procedures included:

The carrying amount of the parent company’s 
investments in subsidiaries and intercompany 
debtors represents 100% (2018: 100%) of the 
Company’s total assets. Their recoverability is 
not at a high risk of significant misstatement or 
subject to significant judgement. However, due 
to their materiality in the context of the parent 
company financial statement, this is considered 
to be the area that had the greatest effect on our 
overall parent company audit.

•  Test of detail: Compared the carrying 

amount of 100% of investments of the 
total investment balance with the relevant 
subsidiaries’ draft balance sheets to 
identify whether their net assets, being an 
approximation of their minimum 
recoverable amount, were in excess of 
their carrying amount and assessing 
whether those subsidiaries have 
historically been profit-making.

•  Assessing subsidiary audits: Considering 
the results of our audit work on the profits 
and net assets of those subsidiaries.

Annual Report 201980

Independent Auditor’s Report continued

3.  Our application of materiality and an 
overview of the scope of our audit 

Group Profit before Tax
£12.5m (2018: £10.9m)

Group Materiality
£0.6m (2018: £0.5m)

Materiality for the Group financial statements as a whole was 
set at £0.6m, determined with reference to a benchmark of 
Group profit before tax of which it represents 4.8% (2018 
4.6% of normalised Group profit before tax). Materiality for the 
parent company financial statements as a whole was set at 
£0.475m (2018: £0.15m), determined with reference to a 
benchmark of Company gross assets of £111.7m (2018: 
£93.9m), of which it represents 0.4% (2018:0.2%). We agreed 
to report to the Audit Committee any corrected or uncorrected 
identified misstatements exceeding £0.03m (2018: £0.025m), 
in addition to other identified misstatements that warranted 
reporting on qualitative grounds. Of the Group’s 15 (2018: 15) 
reporting components, we subjected 10 (2018: 10) in the UK, 
France and USA (2018: UK, France and USA) to full scope 
audits for Group purposes and 0 (2018: 0) to specified 
risk-focussed audit procedures. We conducted reviews of 
financial information (including enquiry) at a further 5 (2018: 5) 
non-significant components.The component materialities 
ranged from £0.275m to £0.475m (2018: £0.275m to £0.450m), 
having regard to the mix of size and risk profile of the Group 
across the components. The components within the scope of 
our work accounted for the percentages described below. The 
remaining 12% (2018: 10%) of total Group revenue, 2% (2018: 
5%) of total profits and losses that made up Group profit before 
tax and 4% (2018: 3%) of total Group assets is represented by 
5 reporting components (2018: 5 components), none of which 
individually represented more than 5% of any of total Group 
revenue, of total profits and losses that made up Group profit 
before tax or total Group assets. For these residual components, 
we performed analysis at an aggregated Group level to 
re-examine our assessment that there were no significant risks 
of material misstatement within these.

£0.6m
Whole financial 
statements materiality 
(2018: £0.5m)

£0.5m
Range of materiality at 10 
components 
(£0.45m-£0.50m) 
(2018: £0.275m-£0.45m)

£0.03m
Misstatements reported 
to the audit committee 
(2018: £0.025m)

  Profit before tax

  Group materiality

4.  We have nothing to report 

on going concern

The Directors have prepared the financial statements on the 
going concern basis as they do not intend to liquidate the 
Company or the Group or to cease their operations, and as 
they have concluded that the Company’s and the Group’s 
financial position means that this is realistic. They have also 
concluded that there are no material uncertainties that could 
have cast significant doubt over their ability to continue as a 
going concern for at least a year from the date of approval of 
the financial statements (the “going concern period”). 

Our responsibility is to conclude on the appropriateness of 
the Directors’ conclusions and, had there been a material 
uncertainty related to going concern, to make reference to 
that in this Audit Report. However, as we cannot predict all 
future events or conditions and as subsequent events may 
result in outcomes that are inconsistent with judgements that 
were reasonable at the time they were made, the absence of 
reference to a material uncertainty in this Auditor’s Report is 
not a guarantee that the Group or the Company will continue 
in operation. 

Annual Report 2019Corporate Governance81

In our evaluation of the Directors’ conclusions, we considered 
the inherent risks to the Group’s and Company’s business model 
and analysed how those risks might affect the Group’s and 
Company’s financial resources or ability to continue operations 
over the going concern period. The risks that we considered 
most likely to adversely affect the Group’s and Company’s 
available financial resources over this period were: 

Our responsibility is to read the other information and, in doing 
so, consider whether, based on our financial statements audit 
work, the information therein is materially misstated or 
inconsistent with the financial statements or our audit knowledge. 
Based solely on that work, we have not identified material 
misstatements in the other information. 

•  The impact of Brexit on the Group’s customers.

Strategic Report and Directors’ Report 
Based solely on our work on the other information:

As these were risks that could potentially cast significant doubt 
on the Group’s and the Company’s ability to continue as a going 
concern, we considered sensitivities over the level of available 
financial resources indicated by the Group’s financial forecasts 
taking account of reasonably possible (but not unrealistic) 
adverse effects that could arise from these risks individually 
and collectively, and evaluated the achievability of the actions 
the Directors consider they would take to improve the position 
should the risks materialise. We also considered less predictable 
but realistic second order impacts, such as the impact of Brexit 
and the erosion of customer or supplier confidence, which 
could result in a rapid reduction of available financial resources.

Based on this work, we are required to report to you if we 
have concluded that the use of the going concern basis of 
accounting is inappropriate or there is an undisclosed material 
uncertainty that may cast significant doubt over the use of that 
basis for a period of at least a year from the date of approval 
of the financial statements. 

We have nothing to report in these respects, and we did not 
identify going concern as a key audit matter. 

•  We have not identified material misstatements in the 

• 

• 

Strategic Report and the Directors’ Report; 
In our opinion the information given in those reports for the 
financial year is consistent with the financial statements; and 
In our opinion those reports have been prepared in 
accordance with the Companies Act 2006.

6.  We have nothing to report on the 
other matters on which we are 
required to report by exception 

Under the Companies Act 2006, we are required to report to 
you if, in our opinion: 

•  Adequate accounting records have not been kept by the 
parent company, or returns adequate for our audit have 
not been received from branches not visited by us; or 

•  The parent company financial statements are not in agreement 

with the accounting records and returns; or 

•  Certain disclosures of Directors’ remuneration specified by 

law are not made; or 

•  We have not received all the information and explanations 

we require for our audit. 

5.  We have nothing to report on the other 

information in the Annual Report 

We have nothing to report in these respects. 

The Directors are responsible for the other information presented 
in the Annual Report together with the financial statements. 
Our opinion on the financial statements does not cover the 
other information and, accordingly, we do not express an audit 
opinion or, except as explicitly stated below, any form of 
assurance conclusion thereon. 

Annual Report 201982

8.  The purpose of our audit work and 

to whom we owe our responsibilities 

This report is made solely to the Company’s members, as a body, 
in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might 
state to the Company’s members those matters that we are 
required to state to them in an auditor’s report and for no other 
purpose. To the fullest extent permitted by law, we do not 
accept or assume responsibility to anyone other than the 
Company and the Company’s members, as a body, for our 
audit work, for this report, or for the opinions we have formed.

Mark Flanagan
(Senior Statutory Auditor) 
for and on behalf of KPMG LLP, Statutory Auditor
Chartered Accountants 
31 Park Row
Nottingham
NG1 6FQ

5 June 2019

7. Respective responsibilities

Directors’ responsibilities 
As explained more fully in their statement set out on p 76, the 
Directors are responsible for: the preparation of the financial 
statements, including being satisfied that they give a true and 
fair view; such internal control as they determine is necessary 
to enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error; 
assessing the Group and parent company’s ability to continue 
as a going concern, disclosing, as applicable, matters related 
to going concern; and using the going concern basis of 
accounting unless they either intend to liquidate the Group 
or the parent company or to cease operations, or have no 
realistic alternative but to do so.

Auditor’s responsibilities 
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to 
issue our opinion in an auditor’s report. Reasonable assurance 
is a high level of assurance, but does not guarantee that an 
audit conducted in accordance with ISAs (UK) will always 
detect a material misstatement when it exists. Misstatements 
can arise from fraud or error and are considered material if, 
individually or in aggregate, they could reasonably be expected 
to influence the economic decisions of users taken on the basis 
of the financial statements. 

A fuller description of our responsibilities is provided on the 
FRC’s website at www.frc.org.uk/auditorsresponsibilities. 

Annual Report 2019Corporate Governance83

“ Alpha consistently hires 
high-calibre, like-minded 
individuals, creating a 
great environment that 
encourages everyone to 
perform to their best.”

Alpha employee

Annual Report 201986  Chief Financial Officer’s Report

90  Consolidated statement of comprehensive income

91  Consolidated statement of financial position

92  Consolidated statement of cash flows

93  Consolidated statement of changes in equity

94  Notes to the consolidated financial statements

119  Company statement of financial position

120  Company statement of cash flows

121  Company statement of changes in equity

122  Notes to the Company financial statements

Financial StatementsThe power of our people tocreate value86

Chief Financial 
Officer’s Report

Alpha continued to internationalise, delivering growth 
of 15.1% to Group revenue, 18.0% to adjusted EBITDA 
and 23.0% to adjusted EPS, with improved operating 
profit and adjusted EBITDA margins, while investing 
in the business.

Group Results

I am pleased to report that Alpha has delivered further good 
growth in its second full-year results following admission to 
trading on AIM in October 2017.

Revenue

The Group has delivered a strong year of progress. Reflective 
of Alpha’s successful expansion strategy, Group revenue for 
FY 19 increased to £76.0m, representing a 15.1% increase on 
the prior 12 months.

Alpha Europe & Asia delivered the strongest regional growth, with 
improved contributions across the region; including excellent 
growth in France and Switzerland, and Singapore where revenues 
doubled in the year. The UK, Alpha’s largest geography, also 
grew over 10% on the strong prior year, enjoying a better first 
than second half this year, having normalised consultant 
utilisation levels from the start of the year and witnessing some 
political uncertainty impacts pre March on client decision making. 
The US business consolidated its progress, adding new 
clients and strengthening the team; and while lower utilisation 
reduced margins, Alpha US continues to be well positioned.

John Paton
Chief Financial Officer
5 June 2019
“Alpha has delivered 
a year of good growth, 
improved margins 
and increased cash 
generation, and we 
look forward to 
further progress.”

Annual Report 2019Financial Statements87

Revenue

Gross Profit

Adjusted EBITDA

Adjusted Operating Profit

Operating Profit

Net Cash Flow from Operations

12 months to
31 March 2019

12 months to
31 March 2018

£76.0m

£29.1m

£16.5m

£16.2m

£12.6m

£16.4m

£66.0m

£25.3m

£14.0m

£13.7m

£8.6m

£11.3m

Change

15.1%

15.1%

18.0%

18.6%

46.9%

44.4%

Alpha’s growth has been driven by continuing strong demand 
in its established practices, including Front Office, Distribution, 
M&A Integration and Operations & Outsourcing, as well as 
progress in newer practices, including Digital and Regulatory 
Compliance. Alpha’s growth is supported by further investment 
in the global consultant headcount, with the number of 
consultants (including contractors) reaching 362 by the year 
end (March 2018: 305).

Group Profitability

The Group also increased its profits. Gross profit rose to 
£29.1m (FY 18: £25.3m), maintaining Group gross profit 
margin at 38.3% (FY 18: 38.3%), which reflects a combination 
of target consultant utilisation levels and continued investment 
in the business, offset by margin benefit from consultancy mix, 
headcount growth and the timing of some prior year accruals.

Group overhead costs, before the adjusting items detailed in 
note 5 of the consolidated financial statements, increased 
11.6% in the year to £12.6m (FY 18: £11.3m). This change 
includes increased recruitment spend required to deliver 
consultant headcount growth, additional support to the Group 
management team, technology improvement spend, new 
office space, other staff related costs and professional fee 
increases from Alpha’s first full year of being a publicly quoted 
company. Including these adjusting items, total overhead 
costs reduced slightly to £16.5m (FY 18: £16.7m).

The Group also reported £16.5m adjusted EBITDA (FY 18: £14.0m), 
representing an increase of 18.0% on the prior year. Adjusted 
EBITDA margin also edged higher to 21.7% (FY 18: 21.2%). 
Adjusted operating profit increased to £16.2m (FY 18: £13.7m).

Total Group operating profit increased 46.9% to £12.6m 
(FY 18: £8.6m) after charging depreciation, intangible amortisation 
costs, one-off costs and other non-operational items. Adjusted 
EBITDA excludes these expense items to give better clarity on 
the underlying performance of the Group. These cost adjustments, 
which are detailed in note 5 of the consolidated financial 
statements, reduced to £3.6m (FY 18: £5.1m) due to the 
comparative period also including AIM admission, acquisition 
and previous restructuring costs. The share-based payment 
charge increased in the current year reflecting a full year 
charge, including relevant social security costs, new awards 
and updated valuation assumptions. Please see notes 5 and 
21 for further details.

Currency

Currency translation had a minimal impact on both sales and 
profits in FY 19, as a result of a flat average sterling, against 
key currencies. In the year, sterling averaged $1.32 (FY 18: $1.32) 
and €1.13 (FY 18: €1.13). Currency translation immaterially 
increased FY 19 sales by £0.04m (0.05%).

Annual Report 201988

Chief Financial Officer’s Report continued

Net Finance Expense

Earnings per Share

Net finance costs decreased significantly in the year to £0.05m 
(FY 18: £7.1m), representing the first full financial year since 
Alpha’s admission to AIM, when the Group repaid or converted 
to equity all of its previous private equity-related debt. Since 
its admission to AIM, the Group has operated with a net 
cash position.

Adjusted earnings per share improved 23.0% to 12.05p per 
share (FY 18: 9.80p) and, after including the adjusting expense 
items, the basic earnings per share is 9.05p per share 
(FY 18: 0.49p loss). Adjusted diluted EPS increased 20.1% to 
11.77p (FY 18: 9.80p). At the year end, 3,198,286 share 
options remained outstanding and no share options vested in 
the year.

Taxation

The Group’s tax charge was £3.3m (FY 18: £1.9m). The effective 
tax rate reduced as prior year limits on tax deductibility of interest 
costs under the previous capital structure receded. The Group’s 
cash tax payment in the year was £2.0m (FY 18: £1.2m). Adjusted 
profit after tax is shown using a blended rate of the jurisdictions 
in which the Group operates to better indicate the Group’s 
expected ongoing tax position.

For further taxation details, see notes 9 and 10 to the 
consolidated financial statements.

Cash Flow, Statement of Financial 
Position and Net Funds

The Group enjoyed strong cash generation with net cash 
generated from operating activities rising to £16.4m 
(FY 18: £11.3m). This represents a 101% adjusted cash 
conversion rate from adjusted operating profit, improving on 
the FY 18 adjusted cash conversion rate of 83%, which 
reflects an increased working capital focus throughout the 
year and improving internal process rigour around timely 
debtor collection.

Acquisition Activity

Complementary bolt-on acquisitions that enhance the product 
and service proposition offered to Alpha’s clients are an 
important part of the Group’s strategy.

In the prior year, the Group acquired 100% of the share capital 
of TrackTwo, a Germany-based consulting and data solutions 
business, and its product 360 SalesVista. This business, which 
now forms part of the Alpha Data Solutions proposition, has 
made good progress in the year, adding two new clients, and 
is enjoying a strong new business pipeline. Alpha continues to 
invest in the product suite to both strengthen the 360 SalesVista 
technology infrastructure and add more functionality to position 
the product for further opportunities and scalable growth.

The Group’s income tax paid totalled £2.0m (FY 18: £1.2m). 
Deferred consideration for TrackTwo of €1.1m was paid in the 
year, having paid the initial consideration in the prior year. The 
increase in capital expenditure in the year reflects investment 
in Alpha’s 360 SalesVista product. The prior year’s cash flow 
also reflects the equity proceeds raised on admission to AIM 
and repayment of the Group’s outstanding debt.

Net cash interest paid reduced to £0.05m (FY 18: £5.5m), 
reflecting the cost of maintaining the Group’s undrawn 
revolving credit facility and net cash balances through the year. 
The Group maintains a £5.0m committed revolving debt facility 
that expires in October 2020. At the year end, the Group’s cash 
position had improved significantly to £18.6m (FY 18: £9.8m).

Annual Report 2019Financial Statements89

may affect the implementation of the Group’s strategy and 
financial performance. This entails identifying the appropriate 
mitigating actions that should be taken and ensuring, as far as 
possible, that those actions are then executed by the senior 
management team. The Board as a whole oversees risk and, 
within that framework, considers the material risks that the 
Group faces and agrees the principal risks and uncertainties. 
Alpha has a set of core company values, which are embedded 
globally, that reflect the Group’s ethical and responsible 
approach to operating and managing the business.

While cognizant of potential macro-economic risks and the 
competitive environment, the Group has ongoing demand and 
opportunities where it can support both existing and new clients 
into the new financial year. The Group has continued to invest 
and innovate, developing Alpha’s service offerings while 
continuing to expand internationally, which should position 
Alpha well for the year ahead.

The Board has considered all of the above factors in its 
review of going concern and has been able to conclude the 
review satisfactorily.

Alpha has delivered a year of good growth, improved margins 
and increased cash generation, and we look forward to further 
progress in the year ahead.

Dividends

The Board is recommending a final dividend of 4.09p per share 
(FY 18: 3.69p). If approved at the Annual General Meeting on 
4 September 2019, the final dividend will be paid on 11 September 
2019 to shareholders on the register on 30 August 2019.

Together with the FY 19 interim dividend of 1.91p per share, 
the dividends for the year will total 6.00p per share. This is 
consistent with the Group’s stated policy of paying dividends 
of approximately 50% of profit after tax, which continues to be 
calculated this year on an adjusted basis.

Total Shareholders’ Funds

Total shareholders’ funds increased to £89.1m (March 2018: 
£82.7m). The changes in equity reserves reflect the retained 
profit after tax for the year, currency movements on overseas 
asset and goodwill values, the addition of further share-based 
payment reserves, equity settled consideration and the payment 
of dividends. At 31 March 2019, the Company had 101,974,874 
ordinary shares in issue, of which 387,740 shares were held 
in treasury.

Risk Management and the Year Ahead

The Group delivered a good financial performance in FY 19 
and ended the year with a strong balance sheet.

Although some uncertainty exists in our political and market 
environments, the Group’s risk management approach includes 
regular monitoring of macro-economic and end-market conditions 
and assessing the potential impacts across all business areas. 
In the risk management framework, which has been reviewed 
during the year, the executive team, including myself as Chief 
Financial Officer and the Global Chief Executive Officer, has 
primary responsibility for keeping abreast of developments that 

Annual Report 201990

Consolidated statement 
of comprehensive income
For the year ended 31 March 2019

Continuing operations

Revenue

Cost of sales

Gross profit

Administration expenses

Operating profit

Depreciation

Adjusting items

Adjusted EBITDA

Finance income

Finance expense

Profit before tax

Taxation

Profit/(loss) for the year

Exchange differences on translation of foreign operations

Total comprehensive income/(expense) for the year

Basic earnings/(losses) per ordinary share (p)

Diluted earnings/(losses) per ordinary share (p)

Adjusted basic earnings per ordinary share (p)

Adjusted diluted earnings per ordinary share (p)

Year ended
31 March 2019
£’000

Year ended
31 March 2018
£’000

Note

2

4

5

5

8

8

9

12

12

12

12

 75,960 

(46,878) 

 29,082 

(16,510) 

 12,572 

 263 

 3,643 

 66,009 

(40,748) 

 25,261 

(16,703) 

 8,558 

 297 

 5,114 

 16,478 

 13,969 

–

(52) 

 12,520 

(3,321) 

 9,199 

 2,505 

11,704

9.05

8.84

12.05

11.77

–

(7,059) 

 1,499 

(1,941) 

(442) 

(186) 

(628)

(0.49)

(0.49)

9.80

9.80

Annual Report 201991

Consolidated statement 
of financial position
 As at 31 March 2019

Assets

Non–current assets

Goodwill

Intangible fixed assets

Property, plant and equipment

Total non–current assets

Current assets

Trade and other receivables

Cash and cash equivalents

Total current assets

Current liabilities

Trade and other payables

Total current liabilities

Net current assets

Non-current liabilities

Deferred tax provision

Other non-current liabilities

Total non-current liabilities

Net assets/(liabilities)

Equity

Issued share capital

Share premium

Capital redemption reserve

Foreign exchange reserve

Other reserves

Retained earnings

Total shareholders’ equity

Year ended
31 March 2019
£’000

Restated
year ended
31 March 20181
£’000

Note

13

13

15

16

17

18

10

19

55,162

20,768

414

76,344

19,680

18,581

38,261

(21,786)

(21,786)

16,475

(3,193)

(486)

(3,679)

89,140

52,626

22,913

397

75,936

21,242

9,774

31,016

(20,621)

(20,621)

10,395

(3,401)

(277)

(3,678)

82,653

20

76

77

89,396

89,396

1

2,095

737

(3,165)

89,140

-

(410)

267

(6,677)

82,653

1  Prior year restatements relate to the adoption of new accounting standard, IFRS 15 (please see note 3). The effect of adopting IFRS 15 was 
immaterial as at 1 April 2017 and therefore, an opening consolidated statement of financial position as at that date has not been presented.

The notes on pp 94-118 form part of these consolidated financial statements. These financial statements were approved and 
authorised for issue by the Board of Directors on 5 June 2019. They were signed on its behalf by:

Euan NB Fraser 
Global Chief Executive Officer 

John C Paton
Chief Financial Officer

Annual Report 2019 
 
92

Consolidated statement 
of cash flows
For the year ended 31 March 2019

Cash flows from operating activities:

Operating profit/(loss) for the year

Depreciation of property, plant and equipment

Loss on disposal of fixed assets

Amortisation of intangible fixed assets

Share-based payment charge

Acquisition related costs

Costs relating to AIM admission

Operating cash flows before movements in working capital

Working capital adjustments:

(Increase)/decrease in trade and other receivables

Increase/(decrease) in trade and other payables

Tax paid

Net cash generated from operating activities

Cash flows from investing activities:

Interest received

Acquisition of subsidiary

Costs relating to AIM admission

Costs relating to acquisitions

Capital expenditure

Net cash used in investing activities

Cash flows from financing activities:

Issue of ordinary share capital

Repayment of borrowings

New borrowings

Interest paid

Investor loan note interest

Repayment of preference shares

Dividends paid

Net cash used in financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of the period

Effect of exchange rate fluctuations on cash held

Cash and cash equivalents at end of the period

Year ended
31 March 2019
£’000

Year ended
31 March 2018
 £’000

12,572

263

6

2,586

436

61

–

15,924

1,562

878

(1,996)

16,368

–

(1,113)

–

–

(728)

(1,841)

8,558

297

–

2,383

191

241

1,621

13,291

(8,839)

8,107

(1,222)

11,337

–

(1,941)

(892)

(242)

(243)

(3,318)

–

–

–

34,348

(33,602)

–

(45)

(5,469)

–

–

(5,687)

(5,732)

8,795

9,774

12

18,581

–

–

(1,508)

(6,231)

1,788

8,023

(37)

9,774

Annual Report 201993

Consolidated statement 
of changes in equity
For the year ended 31 March 2019

As at 1 April 2017

IFRS 15 adjustment

As at 1 April 2017 – Restated

Comprehensive income

Loss for the period

Foreign exchange differences on 
translation of foreign operations

Transactions with owners

Shares issued (equity)

Share-based payment reserves

Consideration to be settled in equity

Dividends

As at 31 March 2018 – Restated

As at 1 April 2018

Comprehensive income

Profit for the period

Foreign exchange differences on 
translation of foreign operations

Transactions with owners

Shares cancelled (equity)

Share-based payment reserves

Consideration to be settled in equity

Dividends

As at 31 March 2019

Share
Capital
£’000

Share
premium
£’000

Capital
redemption
reserve
£’000

Foreign
exchange
reserve
£’000

 Other
reserves
£’000

–

–

–

–

–

86

–

86

–

–

77

89,310

–

–

–

77

77

–

–

(1)

–

–

–

–

–

–

89,396

89,396

–

–

–

–

–

–

76

89,396

–

–

–

–

–

–

–

–

–

–

–

–

–

1

–

–

–

1

(224)

–

(224)

–

(186)

–

–

–

–

(410)

(410)

–

2,505

–

–

–

–

2,095

–

–

–

–

–

–

191

76

–

267

267

–

–

–

409

61

–

737

Retained
earnings
£’000

(4,408)

(319)

(4,727)

Total
£’000

(4,546)

(319)

(4,865)

(442)

(442)

–

–

–

–

(1,508)

(6,677)

(186)

89,387

191

76

(1,508)

82,653

(6,677)

82,653

9,199

9,199

–

–

–

–

2,505

–

409

61

(5,687)

(3,165)

(5,687)

89,140

Share capital
Share capital represents the nominal value of share 
capital subscribed.

Share premium
The share premium account is used to record the aggregate 
amount or value of premiums paid when the Company’s shares 
are issued at a premium, net of associated share issue costs.

Capital redemption reserve
The capital redemption reserve is a non-distributable reserve 
into which amounts are transferred following the redemption 
or purchase of the Company’s own shares.

Foreign exchange reserve
The foreign exchange reserve represents exchange differences 
that arise on consolidation from the translation of the financial 
statements of foreign subsidiaries.

Other reserves
The other reserves represent the cumulative fair value of the 
IFRS 2 share-based payment charge to be recognised each 
year and equity-settled consideration reserves.

Retained earnings
The retained earnings reserve represents cumulative net gains 
and losses recognised in the consolidated statement of 
comprehensive income.

Annual Report 201994

Notes to the consolidated 
financial statements

1. Basis of Preparation and Significant Accounting Policies
General information
The principal activity of the Group is the provision of consulting and related services to clients in the asset and wealth management 
industry, principally in the UK, USA, Europe and Asia.

Alpha Financial Markets Consulting plc is incorporated in England and Wales with registered number 09965297. The Company’s 
registered office is 60 Gresham Street, London, EC2V 7BB. The Company is a public limited company and is listed on the AIM of 
the London Stock Exchange.

The consolidated financial statements were authorised for issue in accordance with a resolution of the Directors on 5 June 2019.

Basis of preparation
These consolidated financial statements have been prepared in accordance with International Financial Reporting Standards as 
adopted by the European Union and interpretations issued by the IFRS Interpretations Committee.

These financial statements have been prepared under the historical cost basis, except for certain financial instruments that are 
measured at fair value.

The presentational currency of these financial statements and the functional currency of the Group is pounds sterling. All amounts 
in these financial statements have been rounded to the nearest £1,000.

Going concern
The Directors have, at the time of approving the financial statements, a reasonable expectation that the Company and the Group 
have adequate resources to continue in operation for the foreseeable future. The Group’s forecasts and projections, taking into 
account reasonable possible changes in trading performance, show that the Group has sufficient financial resources, together with 
assets that are expected to generate cash flow in the normal course of business. Accordingly, the Directors have adopted the 
going concern basis in preparing these consolidated financial statements. See note 23 for the financial risks facing the Group.

Basis of consolidation
These financial statements consolidate the financial statements of the Company and its subsidiary undertakings as at 31 March 2019.

Subsidiaries are fully consolidated from the date of acquisition, being the date on which the Group obtains control, and continue 
to be consolidated until the date that such control ceases. The financial statements of subsidiaries are prepared for the same 
reporting period as the parent company, using consistent accounting policies.

All intra-group balances, income and expenses and unrealised gains and losses resulting from intra-group transactions are 
eliminated in full.

Principal accounting policies
The principal accounting policies adopted in the preparation of these consolidated financial statements are set out below:

Significant judgements and estimates
The preparation of financial information in accordance with IFRS requires management to make judgements, estimates and 
assumptions that affect the application of accounting policies and reported amounts of assets and liabilities, income and expenses.

Annual Report 201995

The estimates and associated assumptions are based on historical experience and various other factors that are deemed to be 
reasonable under the circumstances. The results form the basis of making the judgements about carrying values of assets and 
liabilities that are not apparent from other sources. Actual results can differ from these estimates.

The only judgement or estimate that has a significant impact in the year ended 31 March 2019 is noted below:

Share-based payments (see note 21)
Management have estimated the share-based payments expense under IFRS 2. In determining the fair value of share-based 
payments, management have considered several internal and external factors in judging the probability that management and 
employee share incentives may vest. Such judgements involve estimating a number of future performance and other factors. 
The fair value calculations have been externally assessed for reasonableness in the current and prior period.

Investments in subsidiaries
Investments in subsidiaries are stated at cost less any provision for impairment.

Property, plant and equipment
All property, plant and equipment are stated at historical cost (or deemed historical cost) less accumulated depreciation. Cost 
includes the original purchase price of the asset and the costs attributable to bringing the asset to its working condition for its 
intended use.

Depreciation is provided on all property, plant and equipment at rates calculated to write each asset down to its estimated 
residual value on a straight-line basis at the following annual rates:

Tangible fixed asset

Useful economic life

Leasehold improvements

Fixture and fittings

Computer equipment

3–10 years

4 years

3–5 years

Useful economic lives and estimated residual values are reviewed annually and adjusted as appropriate.

Business combinations and goodwill
Business combinations are accounted for using the acquisition method as at the acquisition date, which is the date on which 
control is transferred to the Group. Identifiable assets acquired, and liabilities assumed in a business combination, are measured 
at their fair values at the acquisition date.

Goodwill arises when the fair value of the consideration for a business exceeds the fair value of the net assets acquired.

In determining the fair value of intangible assets arising on business combination, management are required to make judgements 
regarding the timing and amount of future cash flows applicable to the intangible assets being acquired, discounted using an 
appropriate discount rate. Such judgements are based on current budgets and forecasts, extrapolated for an appropriate period, 
taking into account growth rates and expected changes to selling prices and operating costs. Management estimates an 
appropriate discount rate using post-tax rates that reflect current market assessments of the time value of money and the risks 
specific to the businesses being acquired (see note 13).

Goodwill is initially recognised and measured as set out above. Goodwill is not amortised but is reviewed for impairment at 
least annually.

Intangible assets
Intangible assets acquired in a business combination are initially recognised at their fair value at the acquisition date (which is 
regarded as their cost). Subsequent to initial recognition, intangible assets acquired in a business combination are reported at 
cost less accumulated amortisation and any impairment losses.

Annual Report 201996

Notes to the consolidated financial statements continued
1. Basis of Preparation and Significant Accounting Policies continued
Intangible assets acquired as part of a business combination
Intangible assets acquired in a business combination are identified and recognised separately from goodwill where they satisfy 
the definition of an intangible asset under IAS 38. Such assets are only recognised if either:

•  They are capable of being separated or divided from the Company and sold, transferred, licenced, rented or exchanged, either 
individually or together with a related contract, identifiable asset or liability, regardless of whether the company intends to do so; or

•  They arise from contractual or other legal rights, regardless of whether those rights are transferable or separable from the 

entity or from other rights and obligations.

The cost of such intangible assets is their fair value at the acquisition date. All intangible assets acquired through business 
combination are amortised over their estimated useful lives. The significant intangibles recognised by the Group, their useful 
economic lives and the methods used to determine the cost of the intangibles acquired in business combinations are as follows:

Intangible asset

Useful economic life

Valuation method

Customer relationships

11–12 years

Multi-Period Excess Earnings method

Intellectual property

Trade name

7 years

15 years

Relief from Royalty method

Relief from Royalty method

Acquisition costs
Costs related to acquisition, other than those associated with the issue of debt or equity securities that the Group incurs in connection 
with a business combination, are expensed as incurred. If the contingent consideration is classified as equity, it is not re-measured, 
and settlement is accounted for within equity. Otherwise, subsequent changes to the fair value of the contingent consideration 
are recognised in the statement of comprehensive income.

The TrackTwo earn-out expense calculation under IFRS 3 contains estimation uncertainty as it relates to future performance. 
Management have assessed the potential future cash flows of the TrackTwo business, the likelihood of an earn-out payment 
being made and discounted using an appropriate discount rate (see note 14).

Customer relationships
The fair value has been determined by applying the Multi-Period Excess Earnings method to the cash flows expected to be earned 
from customer relationships. The key management assumptions are around forecast revenues, operating margins, discount factors 
and contributory asset charges used.

A useful economic life of 11–12 years has been deemed appropriate based on the average realisation rate of cumulative cash flows 
and benchmarked data. Projected cash flows have been discounted over this period. The amortisation charge is recognised in 
administrative expenses within the statement of comprehensive income. There are 8.8 years and 9.3 years remaining to be 
amortised for the customer relationships in relation to Alpha FMC Group Holdings Limited and TrackTwo respectively.

Intellectual property
The fair value has been determined by applying the Relief from Royalty method to the cash flows earned from the intellectual property. 
The key management assumptions are around growth forecasts, discount factors and royalty percentage utilised. A useful economic 
life of 7 years has been deemed appropriate based on previous acquisitions and benchmarking data. Projected cash flows have 
been discounted over this period.

The amortisation charge is recognised in administrative expenses within the statement of comprehensive income. There are 3.8 
years and 5.3 years remaining to be amortised for the intellectual property in relation to Alpha FMC Group Holdings Limited and 
TrackTwo respectively.

Trade name
The fair value has been determined by applying the Relief from Royalty method to the cash flows earned from the trade name. 
The key management assumptions are around growth forecasts, discount factors and royalty percentage utilised. A useful 
economic life of 15 years has been deemed appropriate based on benchmarking reviews. Projected cash flows have been 
discounted over this period.

Annual Report 201997

The amortisation charge is recognised in administrative expenses within the statement of comprehensive income. There are 11.8 
years remaining to be amortised for the trade name in relation to Alpha FMC Group Holdings Limited.

Impairment reviews – goodwill
For the purpose of impairment testing, goodwill is allocated to each of the Group’s cash-generating units expected to benefit from 
the synergies of the combination. Cash-generating units to which goodwill has been allocated are tested for impairment annually 
or, more frequently, when there is an indication that the unit may be impaired.

The Group performs impairment reviews at the reporting period end to identify any goodwill or intangible assets that have a carrying 
value that is in excess of its recoverable value. Determining the recoverability of goodwill and intangible assets requires judgement 
in both the methodology applied and the key variables within that methodology. Where it is determined that an asset is impaired, its 
carrying value will be reduced to its recoverable value with the difference recorded as an impairment charge in the income statement.

In accordance with IFRS 1, the Group has tested goodwill for impairment at the balance sheet date. No goodwill impairment was 
deemed necessary at 31 March 2019.

Capitalised development costs
Capitalised development costs represent the costs incurred in the development enhancements to the 360 SalesVista software in 
Alpha Data Solutions.

A useful economic life of 3 years has been deemed appropriate based on expected project lifecycle in development of new 
software. The amortisation charge is recognised in administrative expenses within the statement of comprehensive income.

Impairment of investment in subsidiaries
The uncertainties described above in respect of the potential impairment of goodwill in the Group consolidated financial statements 
also represent uncertainties regarding the carrying value of the investment in Alpha FMC Group Holdings Limited in the Company 
financial statements. As at 31 March 2019, the carrying value of this investment was £1.3 million.

Foreign exchange
Transactions in foreign currencies are translated to the Group companies’ functional currency at the foreign exchange rate ruling at 
the date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the balance sheet date are retranslated 
to the functional currency at the foreign exchange rate ruling at that date. Non-monetary assets and liabilities that are measured in 
terms of historical cost in a foreign currency are translated using the exchange rate at the date of the transaction. Foreign exchange 
differences arising on translation are recognised in the consolidated statement of income.

The assets and liabilities of foreign operations, including goodwill and fair value adjustments arising on consolidation, are translated 
to the Group’s presentational currency, pound sterling, at foreign exchange rates ruling at the balance sheet date. The revenues and 
expenses of foreign operations are translated at an average rate for the year where this rate approximates to the foreign exchange 
rates ruling at the dates of the transactions. Foreign exchange differences arising on retranslation are recognised in other 
comprehensive income.

Financial instruments
The Group uses financial instruments comprising cash and cash equivalents, preference shares and other short-term instruments, 
such as trade payables that arise from its operations. The main purpose of these financial instruments is to fund the Group’s 
business strategy and working capital requirements.

Accounting policies in respect of financial instruments are outlined below.

Financial assets
A financial asset not carried at fair value through profit or loss is assessed at each reporting date to determine whether there is 
objective evidence that it is impaired. A financial asset is impaired if objective evidence indicates that a loss event has occurred 
after the initial recognition of the asset, and that the loss event had a negative effect on the estimated future cash flows of that 
asset that can be estimated reliably.

Annual Report 201998

Notes to the consolidated financial statements continued
1. Basis of Preparation and Significant Accounting Policies continued
Financial assets continued
An impairment loss in respect of a financial asset measured at amortised cost is calculated as the difference between its carrying 
amount and the present value of the estimated future cash flows discounted at the asset’s original effective interest rate. For financial 
instruments measured at cost less impairment, impairment is calculated as the difference between its carrying amount and the best 
estimate of the amount that the Group would receive for the asset if it were to be sold at the reporting date. Interest on the impairment 
asset continues to be recognised through the unwinding of the discount. Impairment losses are recognised in profit or loss. When 
a subsequent event causes the amount of the impairment to decrease, the decrease in impairment loss is reversed through 
statement of comprehensive income.

Trade and other receivables
Trade and other receivables are recognised initially at invoice value, less provision for impairment. A provision for impairment of 
trade receivables is established when there is objective evidence that the Group will not be able to collect all amounts due 
according to the original terms of the receivables. The provision is recognised in the income statement as an operating charge.

Alpha provides services to customers on credit terms with mainly arrears billing. Certain receivables may not be paid. The trade 
receivables impairment provision has been estimated in the context of the overall year-end trade receivables due, the trade 
receivables’ age profile and recent collection experience.

The trade receivables’ balances recorded in the Group’s statement of financial position comprise a relatively small number of large 
balances. A full line-by-line review of trade receivables is carried out at the end of each month for possible impairments.

Cash and cash equivalents
Cash and cash equivalents comprise cash balances and call deposits. Bank overdrafts that are repayable on demand and form 
an integral part of the Group’s cash management are included as a component of cash and cash equivalents for the purpose only 
of the cash flow statement.

Financial liabilities
Financial liabilities at fair value through profit or loss
Financial liabilities at fair value through profit or loss include financial liabilities held for trading and financial liabilities designated 
upon initial recognition as at fair value through profit or loss. Financial liabilities are classified as held for trading if they are acquired 
for the purpose of selling in the near term. This category includes derivative financial instruments entered into by the Group that 
are not designated as hedging instruments in hedge relationships as defined by IAS 39. As at 31 March 2019, the Group had no 
such financial liabilities.

Trade and other payables
Trade and other payables are initially recognised at fair value and are subsequently measured at amortised cost.

Current and deferred income tax
Taxation expense on the result for the period comprises current and deferred income tax. Income tax is recognised in the consolidated 
statement of comprehensive income, except to the extent that it relates to items recognised directly in equity, in which case it is 
recognised in equity.

Current tax is the expected tax payable or receivable on the taxable income for the period, using tax rates enacted or substantively 
enacted at the balance sheet date, and any adjustment to tax payable in respect of previous periods.

Deferred tax is provided using the balance sheet liability method, providing for temporary differences between the carrying amounts 
of assets and liabilities for financial reporting purposes and the amounts used for taxation purposes. The amount of deferred tax 
provided is based on the expected manner of realisation or settlement of the carrying amount of assets and liabilities, using tax 
rates enacted or substantively enacted at the balance sheet date.

Annual Report 201999

The carrying amount of deferred tax assets is reviewed at each balance sheet date and reduced to the extent that it is no longer 
probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax assets and 
liabilities are offset when there is a legally enforceable right to set off current tax assets against current tax liabilities, and when they 
relate to income taxes levied by the same taxation authority and the Group intends to settle its current tax assets and liabilities 
on a net basis.

Leases
Rentals paid under operating leases are charged to the consolidated statement of comprehensive income on a straight-line basis 
over the period of the lease. Benefits received and receivable as an incentive to sign an operating lease are recognised on a 
straight-line basis over the period of the lease. The Group does not currently hold any assets under finance leases.

Non-financial assets
The carrying amounts of the entity’s non-financial assets, other than deferred tax assets, are reviewed at each reporting date to 
determine whether there is any indication of impairment. If any such indication exists, then the assets’ recoverable amount is 
estimated. The recoverable amount of an asset or cash-generating unit is the greater of its value in use and its fair value, less costs 
to sell. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount 
rate that reflects current market assessments of the time value of money and the risks specific to the asset. For the purposes of 
impairment testing, assets that cannot be tested individually are grouped together into the smallest group of assets that generates 
independent cash inflows (the “cash-generating unit”, “CGU”); that is, cash inflows from continuing use that are largely 
independent of the cash inflows of other assets or groups of assets. The goodwill acquired in a business combination, for the 
purpose of impairment testing, is allocated to cash-generating units that are expected to benefit from the synergies of the 
combination. For the purpose of goodwill impairment testing, if goodwill cannot be allocated to individual CGUs or groups of 
CGUs on a non-arbitrary basis, the impairment of goodwill is determined using the recoverable amount of the acquired entity in 
its entirety or, if it has been integrated, then the entire group of entities into which it has been integrated. Goodwill is tested 
annually for impairment in accordance with IFRS.

An impairment loss is recognised if the carrying amount of an asset or its CGU exceeds its estimated recoverable amount. 
Impairment losses are recognised in profit or loss. Impairment losses recognised in respect of CGUs are allocated first to reduce 
the carrying amount of any goodwill allocated to the units and, then, to reduce the carrying amounts of other assets in the unit 
(or group of units) on a pro-rata basis.

An impairment loss is reversed if and only if the reasons for the impairment have ceased to apply. An impairment loss recognised 
for goodwill is not reversed.

Impairment losses recognised in prior periods are assessed at each reporting date for any indication that the loss has decreased 
or no longer exists. An impairment loss is only reversed to the extent that the asset’s carrying amount does not exceed the carrying 
amount that would have been determined, net of depreciation or amortisation, if no impairment loss had been recognised.

Revenue recognition
Revenue consists of the value of work executed for clients during the year, exclusive of VAT and rechargeable expenses. Consulting 
revenue is recognised as services are performed or delivered in accordance with the terms of the contract, which are primarily 
on a time and materials basis, although a small proportion of contracts are invoiced against agreed project milestones.

Activity performance in excess of invoices raised is included within accrued income, up to the value of the relevant project 
delivery milestone, where applicable. Where amounts have been invoiced in excess of work performed, the excess is included 
within deferred income.

Software licence fees and other revenue is recognised as support services are provided across the life of the licence.

Revenue is wholly attributable to the principal activities of the Group.

Annual Report 2019100

Notes to the consolidated financial statements continued
1. Basis of Preparation and Significant Accounting Policies continued
Segmental reporting
An operating segment is a component of the Group:

(i)  That engages in business activities from which it may earn revenues and incur expenses (including revenues and expenses 

relating to transactions with other components of the same entity);

(ii)  Whose operating results are regularly reviewed by the Board of Directors in order to make decisions about resources to be 

allocated to that component and assess its performance; and

(iii)  For which discrete financial information is available.

Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision maker, 
as required by IFRS 8 “Operating Segments”. The chief operating decision maker is responsible for allocating resources and 
assessing performance of the operating segments and has been identified as the Board of Directors.

The accounting policies of the reportable segments are consistent with the accounting policies of the Group as a whole. Segment 
profit represents the profit earned by each segment without allocation of depreciation, amortisation, foreign exchange gains or 
losses, interest payable and tax. This is the measure of profit that is reported to the Board of Directors for the purpose of resource 
allocation and the assessment of segment performance.

The Board regularly reviews consolidated operating results to make decisions about the financial and organisational resources of 
the Group and to assess overall performance.

Employee benefits
Defined contribution pension plan
A defined contribution plan is a post-employment benefit plan under which the Group pays fixed contributions into a separate entity 
and will have a legal or constructive obligation to pay further amounts. Contributions to defined contribution schemes are charged 
to the statement of comprehensive income as they become payable in accordance with the rules of the scheme. Differences 
between contributions payable in the year and contributions paid are shown as either accruals or pre-payments in the statement 
of financial position.

Share-based payments
The cost of share-based employee compensation arrangements, whereby employees receive remuneration in the form of shares 
or share options, is recognised as an employee benefit expense in the statement of profit or loss.

The total expense to be apportioned over the vesting period of the benefit is determined by reference to the fair value (excluding 
the effect of non market-based vesting conditions) at the date of grant.

In determining the fair value of share-based payments under IFRS 2, management has considered a number of internal and 
external factors in order to judge the probability that management and employee share incentives may vest. Such judgements 
involve estimating a number of future performance and other factors. The fair value calculations have been externally assessed 
as reasonable in the circumstances.

The total expense to be apportioned over the vesting period of the benefit is determined by reference to the fair value (excluding the 
effect of non market-based vesting conditions) at the date of grant. At the end of each reporting period the assumptions underlying 
the number of awards expected to vest are adjusted for the effects of non market-based vesting conditions to reflect the conditions 
prevailing at that date. The impact of any revisions to the original estimates is recognised in the statement of profit or loss, with a 
corresponding adjustment to equity. Fair value is measured by the use of a binomial model. The assumptions have been adjusted, 
based on management’s best estimate, for the effects of non-transferability, lack of dividend until vesting and exercise restrictions.

Other benefits
The Group operates a profit share bonus scheme that aims to pay employees a percentage of an individual’s salary, subject to 
country-level corporate performance in the period. The profit share is accrued in the financial year, based on management’s best 
estimates of overall financial performance and recognised as an employee benefit expense in the income statement.

Short-term employee benefits including holiday pay are accrued as services are rendered.

Annual Report 2019101

Earnings per share and adjusted earnings per share
The Group presents basic and diluted earnings per share on an IFRS and adjusted basis. In calculating the weighted average 
number of shares outstanding during the period, any share restructuring is adjusted to allow comparability with other periods.

The calculation of diluted earnings per share assumes conversion of all potentially dilutive ordinary shares, which arise from 
share options outstanding and shares held in treasury. A calculation is performed to determine the number of share options that 
are potentially dilutive based on the number of shares that could have been acquired at fair value, considering the monetary value 
of the subscription rights attached to outstanding share options.

Adjusted earnings per share has been calculated after allowing for adjusting items explained in notes 5 and 6 to the financial statements.

Alternative performance measures
In order to provide better clarity to the underlying performance of the Group, Alpha uses alternative performance measures. The 
measures are not defined under IFRS and they may not be directly comparable with other companies’ adjusted measures. These 
non-GAAP measures are not intended to be a substitute for, or superior to, any IFRS measures of performance, but have been 
included as the Directors consider them to be key measures used within the business for assessing the underlying performance 
of the Group’s ongoing business across periods.

Dividends policy
Dividends proposed by the Board are recognised in the financial statements when they have been approved by shareholders at 
the AGM. Interim dividends are recognised when they are paid.

New accounting standards and interpretations
There were no significant changes in accounting policies applied by the Group in these consolidated financial statements compared 
to those used in the most recent annual consolidated financial statements as at 31 March 2019, except for the adoption of new 
standards and interpretations described below.

The International Accounting Standards Board (IASB) and IFRS Interpretations Committee (IFRIC) have issued the following 
standards and interpretations which are now effective:

• 
• 

IFRS 9: Financial Instruments (effective for periods commencing on or after 1 January 2018)
IFRS 15: Revenue from contracts with customers (effective for periods commencing on or after 1 January 2018)

The Directors reviewed the nature and effect that these new standards have had on the Group and do not believe that the 
impact is material. These standards have been adopted by the Group:

IFRS 9 Financial Instruments (effective for periods beginning on or after 1 January 2018)
IFRS 9 changes the classification and measurement of financial assets, and the timing and extent of credit provisioning. The new 
categories per IFRS 9 have not had a material impact on the financial assets as trade receivables have continued to be carried at 
amortised cost.

An expected credit loss model replaces the incurred loss model. This requires an assessment of the likelihood of default and any 
potential loss that may arise in the event of default. The Group has found that the new standard has not caused a material change 
in the impairment of trade receivables or any other financial assets because of the short-term nature of the trade receivables and 
the specific provisions currently being raised for them.

IFRS 15 Revenue from contracts with customers (effective for periods beginning on or after 1 January 2018)
IFRS 15 was published in 2014, replacing IAS 18 “Revenue”. This standard establishes principles for reporting information about 
the nature, amount, timing and uncertainty of revenue and cash flows arising from an entity’s contracts with customers. Revenue 
is recognised when a customer obtains control of a good or service and, thus, has the ability to direct the use and obtain the 
benefits from the good or service.

To determine revenue recognition for arrangements that are within the scope of IFRS 15, the standard identifies the following steps: 
(i) identify the contract; (ii) identify the performance obligations in the contract; (iii) determine the transaction price; (iv) allocate 
the transaction price to the performance obligations in the contract; (v) recognise revenue when (or as) the entity satisfies the 
performance obligation.

Annual Report 2019102

Notes to the consolidated financial statements continued
1. Basis of Preparation and Significant Accounting Policies continued
IFRS 15 Revenue from contracts with customers (effective for periods beginning on or after 1 January 2018) continued
The adoption of the new standard resulted in a small timing difference of revenue recognition compared to the previous accounting 
standards. The cumulative effect of initially applying the new standard was recognised as an adjustment to the opening balance 
of retained earnings and accrued income. The cumulative effect of initially applying the new revenue standard amounted to less 
than 1% of revenue in the current period and the comparative period. The details of these adjustments have been summarised 
in note 3.

The following standards and interpretations are not yet effective, but have been considered in the year:

IFRS 16 Leases (effective for periods commencing on or after 1 January 2019)
IFRS 16 was published in January 2016, replacing IAS 17 “Leases”. The Group will likely adopt IFRS 16 on a full retrospective 
basis and the Group will recognise the cumulative effect of initially applying the new standard as an adjustment to the opening 
balance of retained earnings at 1 April 2018, i.e. the date of initial application, and apply IFRS 16 retrospectively for FY 19 to 
allow for better comparability. Results in the year ended 31 March 2020 will be IFRS 16 compliant and, consequently, the FY 20 
Annual Report will be the first to include the full-year results on this basis.

The standard requires lessees to recognise assets and liabilities for all leases unless the lease term is 12 months or less, or the 
underlying asset is of low value. The Group is still in the process of quantifying the implications of this standard. However, it expects 
the following indicative impacts at 1 April 2018:

•  The Group expects to recognise £2.4m of leased assets on transition, as leased assets that are currently accounted for off 
balance sheet, i.e. assets under leases classified as operating leases under IAS 17, will be recognised on the balance sheet 
and valued in accordance with the principles of IFRS 16. The biggest asset category affected for the Group is expected to be 
land and buildings, from the inclusion of office leases;

•  The Group is expected to recognise lease liabilities of £2.7m as existing operating leases are recognised, representing total 

cash commitments under operating leases discounted to present value;

•  Operating lease expenditure will be reclassified and split between depreciation and finance costs. Therefore, EBITDA is 

estimated to increase by £0.7m. Future depreciation and finance costs are also expected to increase as a result of increased 
assets and liabilities;

•  The Group estimates a small reduction in profit before tax as a result of the above changes of £0.04m, driven by an increase 
in finance costs as a result of new leases. These finance costs will have an accelerated profile that will reduce as the leases 
settle over the life;

•  There may be a corresponding effect on tax balances in relation to all of the above impacts.

This standard will require key accounting judgements, in particular around the likelihood of lease renewals.

2. Segment information
Group management has determined the operating segments by considering the segment information that is reported internally to 
the chief operating decision maker, the Board of Directors. For management purposes, the Group is currently organised into three 
geographical operating divisions: UK, US and Europe & Asia. The Group’s operations all consist of one type of operation: consultancy 
and related services to the asset and wealth management industry.

31 March 2019

External revenue

Cost of sales

Gross profit

UK
£’000

44,937

(24,798)

20,139

US
£’000

9,172

(7,514)

1,658

Europe & Asia
£’000

21,851

(14,566)

7,285

Total
£’000

75,960

(46,878)

29,082

Annual Report 201931 March 2018

External revenue

Cost of sales

Gross profit

103

UK
£’000

40,020

(22,986)

17,034

US
£’000

9,036

(6,353)

2,683

Europe & Asia
£’000

16,953

(11,409)

5,544

Total
£’000

66,009

(40,748)

25,261

During the year, the Group had one customer that comprised more than 10% of the Group’s revenues, reporting within the UK 
segment and comprising 10.6% of Group revenues. One customer contributed 10.7% of Group revenues in FY 18.

3. IFRS 15
New accounting standard, IFRS 15, was introduced this year and the Group has recognised the effect of applying IFRS 15 on a 
modified retrospective basis. This has resulted in an adjustment to opening retained earnings and additional deferred income of 
£0.3m, in the prior period. The restatement of profits resulting from the adoption of IFRS 15 has been minimal in both the current 
and comparative periods.

4. Operating profit
Operating profit for the period is stated after charging/(crediting):

Amortisation of intangible assets

Depreciation of plant and equipment

Net foreign exchange losses/(gains)

Operating lease rentals

Impairment provision recognised on trade receivables

Defined contribution pension scheme costs

Share-based payments charge

Earn out & deferred consideration

Costs directly attributable to AIM admission

Acquisition costs

Restructuring costs

Auditor’s remuneration:

Audit fees – parent company

Audit fees – subsidiary companies

Tax compliance services

Tax advisory services

Other assurance services

FY 19
£’000

2,586

263

(116)

903

1

453

872

295

-

-

-

FY 18
£’000

2,383

297

36

673

400

189

191

391

1,621

241

251

FY 19
£’000

FY 18
£’000

33

57

-

-

10

25

57

14

54

24

Annual Report 2019104

Notes to the consolidated financial statements continued

5. Reconciliation of adjusted operating profit and adjusted EBITDA

Operating profit

Amortisation

Loss on disposal of fixed assets

Share-based payments charge

Earn out & deferred consideration

Acquisition costs

Restructuring costs

Costs directly attributable to AIM admission

Total adjustments

Adjusted operating profit (incl. FX)

Foreign exchange (gains)/losses

Adjusted operating profit

Depreciation of plant and equipment

Adjusted EBITDA

Adjusted EBITDA (incl. FX)

FY 19
£’000

12,572

2,586

6

872

295

–

–

–

3,759

16,331

(116)

16,215

263

16,478

16,594

FY 18
£’000

8,558

2,383

–

191

391

241

251

1,621

5,078

13,636

36

13,672

297

13,969

13,933

Alpha uses alternative performance measures, including adjusted EBITDA, to allow a clearer understanding of the underlying 
performance of the Group. Adjusted EBITDA is a commonly used measure in which earnings are stated before intangible asset 
amortisation and depreciation, used by the Board to assess performance. The Board considers that this alternative performance 
measure is the most appropriate measure by which users of the financial statements can assess the ongoing performance of the 
Group. Adjusted EBITDA also excludes the employee share-based payments charge to remove the inherent volatility in share-
based payment expense calculations and more closely align to the operational activities. Note 21 sets out further details of the 
employee share-based payments expense calculation under IFRS 2.

As per note 14, the acquisition of TrackTwo in the prior year involved deferred consideration payments in the form of an earnout, 
which, in accordance with IFRS 3, will be expensed annually to 2021 dependent on the ongoing employment of the vendor. This 
cost has been removed to calculate adjusted EBITDA as, whilst it will recur in the short term, it represents additional payments 
linked to the TrackTwo acquisition.

Other acquisition costs expensed in the prior year, relating to the TrackTwo acquisition and to the acquisition of Alpha FMC 
Group Holdings Limited, have also been excluded from adjusted EBITDA as they are not directly attributable to the ongoing 
performance of the Group. Similarly, costs directly attributable to the AIM admission in October 2017 have also been excluded.

Restructuring costs relating to realigning the US operations have been excluded from adjusted EBITDA as they relate to a 
specific restructuring programme.

During the year, adjusted EBITDA excluding foreign exchange gains or losses was introduced as an alternative performance 
measure to better indicated the underlying operating performance of the Group. Adjusted EBITDA including foreign exchange 
gains or losses has also been presented for clarity.

Annual Report 20196. Reconciliation to adjusted profit after tax

Adjusted operating profit

Tax charge

Tax impact of adjusting items

Adjusted profit after tax

105

FY 19
£’000

16,215

(3,321)

(654)

12,240

FY 18
£’000

13,672

(1,941)

(1,747)

9,984

Adjusted profit after tax is also shown to allow a clearer understanding of the underlying performance of the Group. Adjusted 
profit after tax is stated before adjusting items and their associated tax effects.

7. Staff costs
The average number of employees employed by the Group, where “employees” includes Executive Directors but excludes 
contractors, was:

UK

US

Europe & Asia

Administration

Staff costs for the above persons were:

Wages and salaries

Social security costs

Pension costs

Share incentive plans

8. Finance costs and finance income

Bank interest receivable

Interest payable on bank loans and overdraft

Shareholder and management loan note interest

Amortisation of issue costs on loan notes

Total finance costs

FY 19
Number

FY 18
Number

145

49

110

32

336

FY 19
£’000

35,638

4,083

453

872

117

32

73

23

245

FY 18
£’000

28,841

3,629

189

191

41,046

32,850

FY 19
£’000

–

(52)

-

-

(52)

FY 18
£’000

–

(2,858)

(2,479)

(1,722)

(7,059)

Annual Report 2019106

9. Taxation

Current tax

In respect of the current year

Adjustment in respect of prior periods

Foreign taxation

Deferred tax

In respect of the current year

Change in tax rate

Adjustment in respect of prior periods

Total tax expense for the year

FY 19
£’000

2,433

(274)

1,397

(460)

13

212

FY 18
£’000

1,400

(29)

1,467

(908)

-

11

3,321

1,941

The difference between the total tax expense shown above and the amount calculated by applying the standard rate of UK 
corporation tax to the profit before tax is as follows:

Profit/(loss) before taxation

Tax on profit on ordinary activities at standard UK corporation tax rate of 19% (2018: 19%)

Effects of:

Fixed asset differences

Expenses not deductible for taxation

Income not taxable for tax purposes

Differences due to overseas tax rates

Adjustments in respect of prior periods

Adjustments in respect of prior periods – deferred tax

Change in deferred tax rate

Deferred tax not recognised

Total tax expense for the year

10. Deferred tax

At 1 April

Arising on business combinations

Charged to the statement of profit or loss

Charged directly to other comprehensive income

Charged directly to equity

At 31 March

FY 19
£’000

12,520

2,381

3

99

-

887

(274)

212

13

-

FY 18
£’000

1,499

285

4

902

(81)

757

(29)

11

106

(14)

3,321

1,941

FY 19
£’000

3,401

-

(235)

-

27

FY 18
£’000

3,946

352

(897)

-

-

3,193

3,401

The UK Government has announced future tax changes to the corporation tax rate. These changes resulted in a rate of 19% for 
the 2018/19 and 2019/20 tax years and eventually culminate in a rate of 17% by 2020/21.

As at 31 March 2019, all such changes have been substantively enacted and have therefore been reflected in the calculation of 
deferred tax for the year ended 31 March 2019.

Annual Report 2019Movements in deferred tax during the year:

Accelerated capital allowances

Short-term timing differences

Share options

Arising on business combinations

11. Dividends
Amounts recognised as distributions to equity holders:

107

 1 April
2017
£’000

Recognised
in income
£’000

Amount arising
on acquisition
£’000

31 March
2019
£’000

20

-

-

3,381

3,401

1

(194)

(372)

330

(235)

-

-

27

-

27

FY 19
£’000

1,938

4,135

6,073

21

(194)

(345)

3,711

3,193

FY 18
£’000

1,508

3,749

5,257

Interim dividend for the year ended 31 March 2019 of 1.91p (FY 18: 1.48p) per share

Proposed final dividend for the year ended 31 March 2019 of 4.09p (FY 18: 3.69p) per share

Total dividend for the year ended 31 March 2019 of 6.00p (FY 18: 5.17p) per share

The proposed final dividend is subject to approval by the shareholders at the AGM and has not been included as a liability in 
these financial statements.

12. Earnings per share and adjusted earnings per share
The Group presents basic and diluted EPS data, both adjusted and non-adjusted for its ordinary shares. Basic EPS is calculated 
by dividing the profit or loss for the period attributable to ordinary shareholders by the weighted normalised average number of 
ordinary shares outstanding during the period. Potential ordinary shares are only treated as dilutive when their conversion to 
ordinary shares would decrease EPS (or increase loss per share).

In order to reconcile to the adjusted profit for the financial period, the same adjustments as in notes 5 and 6 have been made to 
the Group’s profit/(loss) for the financial period. The profits/(losses) and weighted average number of shares used in the 
calculations are set out below:

Basic & diluted EPS

Profit/(loss) for the financial year used in calculating basic and diluted EPS (£’000)

Weighted average number of ordinary shares in issue

Number of dilutive shares

Weighted average number of ordinary shares, including potentially dilutive shares

Basic EPS (p)

Diluted EPS (p)

Pro forma adjusted EPS

Adjusted profit for the financial year used in calculating adjusted basic and diluted EPS (note 6) 
(£’000)

Weighted average number of ordinary shares in issue

Number of dilutive shares

Year ended
31 March 2019

Period ended
31 March 2018

9,199

101,604

2,416

104,020

9.05

8.84

(442)

90,185

-

90,185

(0.49)

(0.49)

12,240

101,604

2,416

9,984

101,860

-

Weighted average number of ordinary shares, including potentially dilutive shares

104,020

101,860

Adjusted EPS (p)

Adjusted diluted EPS (p)

12.05

11.77

9.80

9.80

Annual Report 2019108

Notes to the consolidated financial statements continued
12. Earnings per share and adjusted earnings per share continued
Earnings or loss per share is calculated based on the share capital of the Company and the earnings of the Group. To aid 
comparability following the Group’s reconstruction and share reorganisation in the prior year, the number of ordinary shares 
immediately before AIM admission have been used to best indicate the share capital in existence at that time and provide basic 
and diluted earnings per share on a consistent basis. Similarly, in the adjusted EPS and adjusted diluted EPS calculations, the 
weighted average number of shares in the prior year considers the shares in issue at and since AIM admission. The prior period 
adjusted EPS and adjusted diluted EPS has been recalculated to exclude foreign exchange gains or losses.

13. Goodwill and Intangible fixed assets
Goodwill

Cost at beginning of the year

Additions

Gains/(losses) from foreign exchange

Cost at end of the year/period

31 March 2019
£’000

31 March 2018
£’000

52,626

–

2,536

55,162

51,529

1,097

–

52,626

Goodwill represents the excess of the cost of an acquisition over the fair value of the Group’s share of the net identifiable assets 
of the acquired subsidiary at the date of acquisition. Goodwill was recognised upon the acquisition of Alpha FMC Group Holdings 
Limited by Alpha Financial Markets Consulting plc on 3 February 2016 and is the difference between the consideration paid and the 
fair value of assets acquired and liabilities assumed. In the prior year, goodwill increased, reflecting the acquired goodwill arising 
on the acquisition of TrackTwo. Goodwill acquired and liabilities assumed represent the potential synergy benefits of combining 
the Alpha and TrackTwo intellectual property and talents of the team into the Group. In line with IAS 36, the carrying value of 
goodwill is not subject to systematic amortisation but is reviewed at least annually for impairment. The review assesses each 
cash-generating unit to which goodwill has been allocated for impairment, by comparing the carrying amount of the unit, 
including the goodwill, with the recoverable amount of the unit. The impairment reviews completed have calculated the recoverable 
amount of goodwill through a Value in Use calculation.

The CGUs that have been considered are UK, US and Europe & Asia, in line with the Group’s operating segments and the goodwill 
allocated to the CGUs as follows:

Goodwill by cash-generating unit

UK

USA

Europe & Asia

At end of the year/period

31 March 2019
£’000

31 March 2018
£’000

31,241

7,790

16,131

55,162

31,241

7,054

14,331

52,626

In considering this position, the estimated adjusted weighted average cost of capital (“WACC”) for the Group was determined to be 
12.4% (FY 18: 11.6%). This discount rate has been applied to the Group’s future cash flow forecasts in order to make the assessment 
at each balance sheet date.

As in the prior period, the base actuals have been inflated in line with 3-year plan, and by 1% then onwards, for each CGU, which 
management believes does not exceed the long-term average growth rate for the industry, with a terminal value calculated on a 
perpetuity basis. The recoverable amounts of all CGUs are based on the same key assumptions, including limited customer attrition, 
no significant change in the competitor landscape, no negative events impacting the Group’s brand or reputation, and no legal or 
regulatory changes impacting the Group’s offering.

Annual Report 2019109

These cash flows are discounted at a post-tax discount rate of 12.4% and adjusted for specific risk factors that take into account 
the sensitivities of the projection. The Group has conducted a sensitivity analysis on the impairment test for all CGUs individually. If 
the assumed growth rate was reduced to 0%, the receivable amount for each CGU would remain greater than their carrying values. 
Further increasing the post-tax discount rate to 13.5% resulted in positive headroom remaining for all CGUs compared to the 
carrying value of goodwill.

The Directors do not therefore believe there to be any impairment indicators.

The Directors have identified that, following the Group’s transition to IFRS in the period ended 31 March 2018, the requirement under 
IAS21.47 to treat goodwill allocated to foreign operations as if it were an asset of the foreign operations to which it relates, and to 
retranslate the balance at the year end, had not been applied. At 31 March 2019, goodwill has been appropriately retranslated with 
the cumulative impact on the financial statements being an increase in goodwill and foreign exchange reserves of £2.5m. Of this 
amount, a gain of £2.7m relates to the period ended 31 March 2017, a loss of £0.4m relates to the year ended 31 March 2018. and a 
gain of £0.2m to the year ended 31 March 2019. There is no impact in either the current or prior year on reported or adjusted profits 
and earnings per share.

The Directors believe the key metrics of relevance to users are underlying profits for the year and earnings per share. As this change 
has no impact on the statement of profit or loss, the statement of cash flows or earnings per share of the current or earlier periods; 
and as the net prior period impact is not material in the context of the overall carrying amount of goodwill or net assets (an increase 
of less than 3%), the Directors have judged it appropriate to recognise the amount relating to prior periods in other comprehensive 
income in the year ended 31 March 2019.

Intangible fixed assets
As at 31 March 2019

Cost

At the start of the year

Additions

At the end of the year – total

Amortisation

At the start of the year

Charge for the year

At the end of the year

Net book value

As at 31 March 2018

Cost

At the start of the year

Recognised on acquisitions (see note 14)

At the end of the year

Amortisation

At the start of the year

Charge for the year

At the end of the year

Net book value

Customer
relationships
£’000

Intellectual
property
£’000

20,068

-

20,068

(3,442)

(1,792)

(5,234)

14,834

2,086

-

2,086

(499)

(260)

(759)

1,327

Trade
name
£’000

5,630

-

5,630

(930)

(484)

(1,414)

4,216

Customer
relationships
£’000

Intellectual
property
£’000

18,650

1,418

20,068

(1,813)

(1,629)

(3,442)

16,626

1,421

665

2,086

(237)

(262)

(499)

Capitalised
development
costs
£’000

-

441

441

-

(50)

(50)

391

Trade
name
£’000

5,630

–

5,630

(438)

(492)

(930)

Total
£’000

27,784

441

28,225

(4,871)

(2,586)

(7,457)

20,768

Total
£’000

25,701

2,083

27,784

(2,488)

(2,383)

(4,871)

1,587

4,700

22,913

Annual Report 2019110

Notes to the consolidated financial statements continued
13. Goodwill and Intangible fixed assets continued
Customer relationships
Customer relationships primarily represent the fair value at the 3 February 2016 acquisition date of the customer relationships which 
were owned by, but not previously recognised as assets of, Alpha FMC Group Holdings Limited. The fair value has been determined by 
applying the Multi-Period Excess Earnings method to the cash flows expected to be earned from customer relationships. The key 
management assumptions are around forecast revenues, operating margins, discount factors and contributory asset charges used.

There were no additions in the current period. Additions in the prior period represent the fair value of the customer relationships 
acquired from Track Two GmbH. Please see note 14.

A useful economic life of 11−12 years has been deemed appropriate based on the average realisation rate of cumulative cash flows 
and benchmarked data. Projected cash flows have been discounted over this period. The amortisation charge is recognised in 
administrative expenses within the statement of comprehensive income. There are 8.8 years and 9.3 years remaining to be 
amortised for the customer relationships in relation to Alpha FMC Group Holdings Limited and TrackTwo respectively.

Intellectual property
Intellectual property represents the fair value at the 3 February 2016 acquisition date of the intellectual property that was owned 
by, but not previously recognised as assets of, Alpha FMC Group Holdings Limited.

The fair value has been determined by applying the Relief from Royalty method to the cash flows earned from the intellectual property. 
The key management assumptions are around growth forecasts, discount factors and royalty percentage utilised. A useful economic 
life of 7 years has been deemed appropriate based on previous acquisitions and benchmarking data and projected cash flows have 
been discounted over this period.

There were no additions in the current period. Additions in the prior period represent the fair value of the intellectual property 
acquired from Track Two GmbH. Please see note 14.

The amortisation charge is recognised in administrative expenses within the statement of comprehensive income. There are 3.8 
years and 5.3 years remaining to be amortised for the intellectual property in relation to Alpha FMC Group Holdings Limited and 
TrackTwo respectively.

Trade name
Trade name represents the fair value at the 3 February 2016 acquisition date of the trade name which was owned by, but not previously 
recognised as assets of, Alpha FMC Group Holdings Limited.

The fair value has been determined by applying the Relief from Royalty method to the cash flows earned from the trade name. The 
key management assumptions are around growth forecasts, discount factors and royalty percentage utilised. A useful economic 
life of 15 years has been deemed appropriate based on benchmarking reviews and projected cash flows have been discounted 
over this period.

There were no additions in the current period.

The amortisation charge is recognised in administrative expenses within the statement of comprehensive income. There are 11.8 
years remaining to be amortised for the trade name in relation to Alpha FMC Group Holdings Limited.

Capitalised development costs
Capitalised development costs represents the costs incurred in the development enhancements to the 360 SalesVista software in 
Alpha Data Solutions.

A useful economic life of 3 years has been deemed appropriate based on expected project lifecycle in development of new software.

The amortisation charge is recognised in administrative expenses within the statement of comprehensive income. There is an average 
of 2.9 years remaining to be amortised for the capitalised development costs in relation to the development of new software.

Annual Report 2019111

14. Acquisition and disposal of business
Acquisitions in the prior year
On 18 July 2017, the Group acquired 100% of the share capital and voting interest of TrackTwo GmbH for an upfront cash 
consideration of €2,331,610, deferred consideration €1,166,200 paid in January 2019 and 695 consideration shares in the 
Company with a fair value of £1 per share.

This acquisition has been accounted for under the acquisition method of accounting. The fair value adjustments relate to the 
identification of separately identifiable intangibles and associated deferred tax liabilities. For the remaining assets and liabilities 
acquired, no fair value adjustments were identified. The table below sets out the book and fair values of the identifiable assets 
and liabilities acquired. Goodwill represents the excess of the cost of the acquisition over the fair value of the Group’s share of 
the net identifiable assets of the acquired subsidiary at the date of acquisition.

TrackTwo net assets at the acquisition date:

Tangible fixed assets

Customer relationships

Intellectual property

Trade and other debtors

Cash

Trade and other creditors

Deferred tax liability

Net identifiable assets and liabilities acquired

Cash consideration relating to business combination

Goodwill on acquisition (see note 13)

Book
values
£’000

Fair value
adjustments
£’000

Values on
acquisition
£’000

9

–

–

316

108

(195)

–

238

–

1,418

665

–

–

–

(352)

1,731

9

1,418

665

316

108

(195)

(352)

1,969

3,066

1,097

In addition, as part of the purchase negotiations, the Company has put in place an annual earn-out arrangement and a final ownership 
consideration based on the financial performance of TrackTwo over the 3-year period to July 2020, subject to continuous employment 
of the vendor until July 2020.

The earn-out and final ownership consideration payments have been estimated by the Directors based on anticipated future 
earnings and discounted to current values. An expense of £295,000 (FY 18: £391,000) has been recognised for the current year and 
presented as an adjusted expense (see note 5). This consists of £nil (FY 18: £38,000) payable within one year, £234,000 (FY 18: 
£277,000) to be settled after one year and £61,000 (FY 18: £76,000) to be settled in equity. Given this expense includes estimation, 
were assumptions adjusted for performance to be 10% better than anticipated, the earn-out expense for the year would increase 
by £15,000; or were performance 10% worse than anticipated, the earn-out expense for the year would decrease by £17,000.

Annual Report 2019112

Notes to the consolidated financial statements continued

15. Tangible fixed assets

Leasehold
improvements
£’000

Fixtures, fittings
and equipment
£’000

Computer
equipment
£’000

208

-

-

-

208

-

-

(2)

206

(115)

-

(37)

-

(152)

-

(35)

-

(187)

19

56

192

7

57

-

256

-

59

-

315

(178)

(2)

(43)

-

(223)

-

(30)

-

(253)

62

33

Cost

At 1 April 2017

Acquired through business combinations

Additions

Disposals

At 31 March 2018

Acquired through business combinations

Additions

Disposals

At 31 March 2019

Depreciation

At 1 April 2017

Acquired through business combinations

Charge for the period

Disposals

At 31 March 2018

Acquired through business combinations

Charge for the period

Disposals

At 31 March 2019

Net book value at 31 March 2019

Net book value at 31 March 2018

There are no assets held on finance leases.

16. Trade and other receivables

Amounts due within one year:

Trade receivables

Less: provision for impairment

Trade receivables – net

Other debtors

Prepayments

Accrued income

Total amounts due within one year:

Total
£’000

1,170

14

254

(20)

1,418

-

323

(57)

770

7

197

(20)

954

-

264

(55)

1,163

1,684

(426)

(3)

(221)

4

(646)

-

(198)

14

(830)

333

308

(719)

(5)

(301)

4

(1,021)

-

(263)

14

(1,270)

414

397

FY 19
£’000

FY 18
£’000

17,086

(447)

16,639

589

912

1,540

19,680

18,297

(446)

17,851

55

593

2,743

21,242

Trade receivables are non-interest bearing and generally have a 30- to 90-day term. Due to their short maturities, the carrying 
amount of trade and other receivables is a reasonable approximation of their fair value.

Annual Report 2019113

A provision for impairment of trade receivables is established when there is objective evidence that the Group is likely to be unable 
to collect all amounts due according to the original terms. The Group considers factors such as customer correspondence, default 
or delinquency in payment, significant financial difficulties of the receivable and the probability that the debtor will enter bankruptcy 
in deciding whether the trade receivable is impaired.

At 1 April

Charge for the period

Uncollected amounts written off, net of recoveries

As at 31 March

At the year end the following trade receivables were overdue but not impaired:

Not yet due

Between 1 and 3 months

Over 3 months

As at 31 March

17. Cash and cash equivalents

Cash in bank and at hand

Cash and cash equivalents

18. Trade and other payables

Trade payables

Accruals

Deferred income

Taxation and social security

Corporation tax

Other creditors

Earn out provision (note 14)

Total amounts owed within one year:

FY 19
£’000

446

1

-

447

FY 19
£’000

8,227

6,773

2,086

17,086

FY 19
£’000

18,581

18,581

FY 19
£’000

1,437

12,744

662

2,000

3,359

1,584

-

FY 18
£’000

46

400

-

446

FY 18
£’000

14,873

1,343

2,081

18,297

FY 18
£’000

9,774

9,774

Restated
FY 18
£’000

2,361

10,734

989

2,428

1,826

2,245

38

21,786

20,621

Trade payables comprise amounts outstanding for trade purchases and ongoing costs. The average credit period taken for trade 
purchases is 30 days (FY 18: 30 days).

The Directors consider that the carrying amount of trade and other payables is a reasonable approximation of their fair value.

Deferred income in the prior period has been restated in line with the introduction of new accounting standard, IFRS 15, resulting 
in an increase of £0.3m against the previously reported figure.

Annual Report 2019114

Notes to the consolidated financial statements continued

19. Non-current liabilities

Deferred tax provision (note10)

Other non-current liabilities

31 March 2019
£’000

31 March 2018
£’000

3,193

486

3,679

3,401

277

3,678

£486,000 (FY 18: £277,000) of costs associated with the earn-out payments linked to the acquisition of TrackTwo (see note 14) 
are included within other non-current liabilities.

20. Called up share capital
Alloted, called up and fully paid

Ordinary £0.00075 shares (1 vote per share)

Alloted, called up and fully paid

Ordinary £0.00075 shares (1 vote per share)

Movements in share capital during the year ended 31 March 2019:

Balance at 1 April 2018
102,234,583 ordinary shares of £0.00075 each

Cancelled shares

Balance at 31 March 2019
101,974,874 ordinary shares of £0.00075 each

FY 19
Number

Restated
FY 18
Number2

101,974,874

102,234,583

101,974,874 102,234,583

FY 19
£

76,481

76,481

Restated
FY 182
£

76,676

76,676

Note

£

(i)

76,676

(195)

76,481

(i)  During the year, 259,709 shares have been cancelled. At 31 March 2019, the total number of shares in issue was 101,974,874.

Alpha Employee Benefit Trust
The Group held 476,206 (FY 18: 375,000) shares in an employee benefit trust (“EBT”) to satisfy share options granted under its 
joint share ownership plan (“JSOP”).

Treasury shares
The Group held 387,740 (FY 18: nil) shares in treasury from prior employees for nominal value.

2  The prior year number of shares in issue has been restated to include shares held in treasury and the Alpha Employee Benefit Trust.

Annual Report 2019115

21. Share-based payments
The Management Incentive Plan (“MIP”)
The Group has an MIP to retain and incentivise the Executive Directors and selected key employees. The MIP consists of four parts: 
part A of which will enable the granting of enterprise management incentive and non-tax advantaged options to acquire shares; part B 
of which will enable the awarding of JSOPs; part C of which will enable the awarding of restricted stock units (“RSUs”) for participants 
in the US; and Part D of which will enable the awarding of RSUs in France (together the “options”).

Options granted in the current and prior years to the Executive Directors of the Company are subject to the fulfilment of performance 
conditions including (a) the Group to achieve its initial AIM market consensus estimate for adjusted EPS for the financial year ended 
31 March 2019, (b) the Group to achieve a total shareholder return for the 3 years from admission to AIM in excess of the average total 
shareholder return of a peer group of comparable companies, and (c) the Group to achieve between 10 or 15% EPS growth for the 
financial year ended 31 March 2019. Assuming conditions (a) and (b) are met, if EPS for the financial year ended 31 March 2019 exceeds 
the EPS for the year ended 31 March 2018 by 15%, 100% of the share options or share awards will vest; if EPS for the financial year 
ended 31 March 2019 exceeds the EPS for the year ended 31 March 2018 by 10%, 66% will vest. There will be a straight line of 
vesting if EPS for the year ended 31 March 2019 exceeds the EPS for the year ended 31 March 2018 by between 10% and 15%.

Options granted to selected senior management will be subject to Group EPS, local budget performance conditions and such conditions 
determined by the Remuneration Committee as being appropriate to their personal role and objectives.

MIP awards have either nil exercise price payable (or there shall be no more than a nominal purchase price payable) in order to acquire 
shares pursuant to options. MIP awards have either 3- or 4-year vesting periods from the date of grant and can be equity settled only.

The Employee Incentive Plan (“EIP”)
In addition to the MIP, in the year ended 31 March 2018, the Board put in place a medium-term EIP. Under the EIP, a broad base of the 
Group’s employees have been granted share options or share awards over a small number of shares. The EIP will be structured as is 
most appropriate under the local tax, legal and regulatory rules in the key jurisdictions and therefore varies between those jurisdictions.

At 31 March 2019 a total of 407,258 share option and award grants had been made to employees during the year (FY 18: 2,977,775).

Details of the share option awards made are as follows:

Outstanding at the beginning of the year

Granted during the year

Exercised during the year

Forfeited during the year

Expired during the year

Outstanding at the year end

Exercisable at the year end

No share options were exercisable in the year.

FY 19

Number of
share options

2,977,775

407,258

–

(186,747)

–

3,198,286

–

Weighted
average
exercise price

–

–

–

–

–

–

–

The options outstanding at 31 March 2019 had a weighted average remaining contractual life of 4 years and a nil or nominal 
exercise price.

During the year ended 31 March 2019, options were granted on 26 July 2018, 6 December 2018 and 23 January 2019 to 
employees and certain senior management. The weighted average of the estimated fair values of the options outstanding is 
£0.78 per share. No options were granted in previous years.

Annual Report 2019116

Notes to the consolidated financial statements continued
21. Share based payments continued
The value of the options has been measured by the use of the Monte Carlo option pricing model. The model simulates a variety of 
possible results, across 10,000 iterations for each of the options, by substituting a range of values for any factor that has inherent 
uncertainty over a number of scenarios using a different set of random values from the probability functions. The model takes any 
market-based performance conditions into account and adjusts the fair value of the options based on the likelihood of meeting 
the stated vesting conditions.

The inputs into the model were as follows:

Weighted average share price at grant date

Exercise price

Volatility

Weighted average vesting period

Risk free rate

Expected dividend yield

FY 19

2.51

–

30%

4

0.79%

3.00%

Expected volatility was determined by calculating the historic volatility of the market in which the Group operates. The expected 
expense calculated in the model has been adjusted, based on management’s best estimate, for the effects of non market-based 
performance conditions and employee attrition.

The options outstanding that have time vesting criteria only were valued using a Black-Scholes model using the same inputs 
as above.

The Group recognised a total expense of £872,000 related to equity settled share-based payment transactions in the current year, 
including relevant social security taxes (FY 18: £191,000). Given the estimation, were the future performance conditions for all 
outstanding share options assumed to be met, the charge in the year would increase by £365,000.

22. Operating lease commitments
As at 31 March 2019, the Group has lease agreements in respect of properties and equipment for which the payments extend 
over a number of years. The future minimum lease payments under non-cancellable leases are as follows:

Due:

Within one year

Within two to five years

After five years

FY 19
£’000

455

1,411

210

2,076

FY 18
£’000

452

1,621

751

2,824

For the year ending 31 March 2020, the Group will adopt the new accounting standard for leases, IFRS 16. Under this standard, 
the commitments under operating leases reflected in the table above will be recognised on the consolidated statement of financial 
position as lease liabilities discounted to present value. Please see note 1 for further details.

Annual Report 201923. Financial instruments
Carrying amount of financial instruments
The carrying amounts of the financial assets and liabilities include:

Assets measured at amortised cost

Liabilities measured at amortised cost

117

FY 19
£’000

36,760

(17,765)

FY 18
£’000

27,625

(3,326)

The book value of the financial instruments is deemed to be approximate to fair value.

The Group’s financial instruments comprise cash and cash equivalents, items such as trade payables and trade receivables that 
arise directly from its operations and, in prior years, bank borrowings. These financial instruments arise in the ordinary course of 
business and their main purpose is to provide finance for the Group’s operations.

The Group’s operations expose it to a variety of financial risks including credit risk, liquidity risk, interest rate risk, and foreign 
currency exchange rate risk. The Board has overall responsibility for internal control and risk management by the Group. In this 
structure, the Audit Committee manages the processes of reviewing the quality of internal controls that are related to the financial 
performance of the Group, as delegated by the Board. The policies set by the Board of Directors are implemented by the Company’s 
finance team.

Credit risk
The Group’s credit risk is primarily attributable to its trade receivables. The Group has policies that require appropriate credit checks 
on potential customers before sales are made.

Interest rate risk
The Group has interest-bearing assets and previously interest-bearing liabilities. Interest-bearing assets comprise only cash and 
cash equivalents that earn interest at a variable rate. The Group historically had a policy of maintaining debt at fixed rates to ensure 
the certainty of future interest cash flows and will reconsider were the Group to re-incur indebtedness. The Directors will revisit the 
appropriateness of this policy should the Group’s operations change in size or nature. The Group has no derivative transactions 
outstanding at 31 March 2019. As at 31 March 2019, given the low levels of interest earned on these balances, if LIBOR had 
increased or decreased by 0.5%, the effect on post-tax profit and equity would have been minimal.

The Group’s cash and cash equivalents earned interest at a variable rate during the year.

Liquidity risk
The Group maintains a committed revolving credit facility (“RCF”) alongside its cash balances, designed to ensure it has sufficient 
available funds for operations and planned expansions. The Group monitors its levels of working capital to ensure that it can meet 
its debt repayments as they fall due.

Foreign currency exchange rate risk
The Group is exposed to foreign currency exchange rate risk mainly as a result of trade receivables and payables that will be settled 
in euros and US dollars. During the year, the Group did not enter into any arrangements to hedge this risk, as the Directors did not 
consider the exposure to be significant given the short-term nature of the balances. The Group will review this policy as appropriate 
in the future.

Receivables

Cash

Payables

Total

GBP
’000

9,693

10,164

(961)

18,896

Euro
’000

4,556

4,415

(252)

8,719

USD
’000

2,425

2,588

(237)

4,776

CHF
’000

696

303

(38)

961

SGD
’000

1,110

2,068

(77)

3,101

HKD
’000

89

28

(45)

72

Annual Report 2019118

Notes to the consolidated financial statements continued

24. Capital risk management
The Group’s objectives when managing capital are to safeguard its ability to continue as a going concern, in order to provide 
returns for shareholders and maintain an optimal capital structure to reduce the cost of capital.

The Group defines capital as being share capital plus all reserves, which amounted to £89,140,000 as at 31 March 2019 (FY 18: 
£82,972,000). The Board of Directors monitors the level of capital as compared to the Group’s long-term debt commitments and 
adjusts the ratio of debt to capital as is determined to be necessary, by issuing new shares, reducing or increasing debt, paying 
dividends and returning capital to shareholders. The Group is not subject to any externally imposed capital requirements.

25. Related party disclosures
Details of Directors’ remuneration have been presented in the Remuneration Committee report on p 66. There were no other 
transactions with Directors, or entities in which a Director is also a Director or partner, or shareholders in the year ended 
31 March 2019 (FY 18: £23,000).

26. Ultimate controlling party
As at 31 March 2019, there is no ultimate controlling party.

Annual Report 2019Company statement 
of financial position
As at 31 March 2019

Assets

Non–current assets

Investments

Total non–current assets

Current assets

Trade and other receivables

Cash and cash equivalents

Total current assets

Current liabilities

Trade and other payables

Total current liabilities

Net current assets

Non-current liabilities

Borrowings

Deferred tax provision

Other non-current liabilities

Total non-current liabilities

Net assets/(liabilities)

Equity

Issued share capital

Share premium

Capital redemption reserve

Other reserves

Retained earnings

Total shareholders’ equity

119

Year ended
31 March 2019
£’000

Year ended
31 March 2018
£’000

Note

2

3

4

1,344

1,344

1,344

1,344

110,329

92,523

-

-

110,329

92,523

(8,534)

(8,534)

101,795

(5,167)

(5,167)

87,356

-

(27)

-

(27)

-

-

-

-

103,112

88,700

76

77

89,396

89,396

1

600

13,039

103,112

-

191

(964)

88,700

As permitted by section 408 of the Companies Act 2006, a separate statement of comprehensive income of the parent company 
has not been presented. The parent company’s profit for the year was £19,690,000.

The notes on pp 122-125 form part of these financial statements. These financial statements were approved and authorised for 
issue by the Board of Directors on 5 June 2019. They were signed on its behalf by:

Euan NB Fraser      
Global Chief Executive Officer  

John C Paton
Chief Financial Officer

Annual Report 2019 
120

Company statement  
of cash flows
For the year ended 31 March 2019

Cash flows from operating activities:

Operating profit/(loss) for the year

Costs relating to AIM admission

Acquisition related costs

Share-based payment charge

Operating cashflows before movements in working capital

Working capital adjustments:

(Increase)/decrease in trade and other receivables

Increase/(decrease) in trade and other payables

Tax paid

Net cash generated from operating activities

Cash flows from investing activities:

Acquisition of subsidiary

Amounts owed to Group undertakings

Net cash used in investing activities

Cash flows from financing activities:

Issue of ordinary share capital

Interest paid

Dividends received

Dividends paid

Net cash used in financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of the period

Effect of exchange rate fluctuations on cash held

Cash and cash equivalents at end of the period

Year ended
31 March 2019
£’000

Year ended
31 March 2018
 £’000

(860)

-

-

430

(430)

(6,130)

6,560

-

–

-

-

–

-

-

-

-

–

–

–

–

–

(2,178)

1,621

78

191

(288)

(10,927)

11,218

(3)

–

-

-

–

-

-

-

-

–

–

–

–

–

Annual Report 2019121

Company statement 
of changes in equity
For the year ended 31 March 2019

As at 1 April 2017

Comprehensive income

Profit for the period

Foreign exchange differences on 
translation of foreign operations

Transactions with owners

Shares issued (equity)

Share-based payment reserves

Consideration to be settled in equity

Dividends

As at 31 March 2018

As at 1 April 2018

Comprehensive income

Profit for the period

Foreign exchange differences on 
translation of foreign operations

Transactions with owners

Shares cancelled (equity)

Share-based payment reserves

Consideration to be settled in equity

Dividends

As at 31 March 2019

Share
Capital
£’000

–

–

–

77

–

–

–

77

77

–

–

(1)

–

–

–

76

Share
premium
£’000

86

–

–

89,310

–

–

–

89,396

89,396

–

–

–

–

–

–

89,396

Capital
redemption
reserve
£’000

 Other
reserves
£’000

–

–

–

–

–

–

–

–

–

–

–

1

–

–

–

1

–

–

–

–

191

–

–

191

191

–

–

–

409

–

–

600

Retained
earnings
£’000

(1,266)

Total
£’000

(1,180)

1,810

1,810

–

–

–

–

(1,508)

(964)

–

89,387

191

–

(1,508)

88,700

(964)

88,700

19,690

19,690

–

–

–

–

–

–

409

–

(5,687)

13,039

(5,687)

103,112

Share capital
Share capital represents the nominal value of share 
capital subscribed.

Share premium
The share premium account is used to record the aggregate 
amount or value of premiums paid when the Company’s shares 
are issued at a premium, net of associated share issue costs.

Capital redemption reserve
The capital redemption reserve is a non-distributable reserve 
into which amounts are transferred following the redemption 
or purchase of the Company’s own shares.

Other reserves
The other reserves represent the cumulative fair value of the 
IFRS 2 share-based payment charge to be recognised each 
year and equity-settled consideration reserves.

Retained earnings
The retained earnings reserve represents cumulative net 
gains and losses recognised in the Company statement of 
comprehensive income.

Annual Report 2019122

Notes to the Company 
financial statements

1. Summary of significant accounting policies
General information
Alpha Financial Markets Consulting plc (the “Company”) is a public company incorporated, domiciled and registered in England, 
in the UK. The registered number is 09965927 and the registered address is 60 Gresham Street, London, EC2V 7BB.

The parent company financial statements present information about the Company as a separate entity and not about its group.

Basis of preparation
These financial statements have been prepared in accordance with International Financial Reporting Standards as adopted by the 
European Union and interpretations issued by the IFRS Interpretations Committee.

The Company financial statements are prepared on the historical cost basis. Non-current assets and disposal groups held for sale 
are stated at the lower of previous carrying amount and fair value less costs to sell.

The presentational currency of these financial statements and the functional currency of the Company is pounds sterling. All amounts 
in these financial statements have been rounded to the nearest £1,000.

Going concern
The Directors have, at the time of approving the financial statements, a reasonable expectation that the Company have adequate 
resources to continue in operation for the foreseeable future. The Company’s forecasts and projections, taking into account 
reasonable possible changes in trading performance, show that the Company has sufficient financial resources, together with 
assets that are expected to generate cash flow in the normal course of business. Accordingly, the Directors have adopted the 
going concern basis in preparing these Company financial statements.

Principal accounting policies
The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in these 
Company financial statements.

In the opinion of the Directors, the only judgement or estimate that has a significant impact in the year ended 31 March 2019 is 
noted below:

Share-based payments
Management have estimated the share-based payments expense under IFRS 2. In determining the fair value of share-based 
payments, management have considered a number of internal and external factors in judging the probability that management 
and employee share incentives may vest. Such judgements involve estimating a number of future performance and other factors. 
The fair value calculations have been externally assessed for reasonableness in the current and prior period.

Changes in accounting policy
In these financial statements the Group has changed its accounting policies in the following areas:

Adoption of IFRS 9 and IFRS 15
The Company has adopted the following IFRSs in these financial statements:

• 
• 

IFRS 9 Financial Instruments; and
IFRS 15 Revenue from Contract with Customers.

There have been no adjustments with respect of these adoptions.

Annual Report 2019123

Financial instruments
(i)  Recognition and initial measurement
Trade receivables and debt securities issued are initially recognised when they are originated. All other financial assets and 
financial liabilities are initially recognised when the Company becomes a party to the contractual provisions of the instrument.

A financial asset (unless it is a trade receivable without a significant financing component) or financial liability is initially measured 
at fair value plus, for an item not at fair value through profit or loss (“FVTPL”), transaction costs that are directly attributable to its 
acquisition or issue. A trade receivable without a significant financing component is initially measured at the transaction price.

(ii) Classification and subsequent measurement
Financial assets
Classification
On initial recognition, a financial asset is classified as measured at: amortised cost; fair value through other comprehensive income 
(“FVOCI”) – debt investment; FVOCI – equity investment; or FVTPL.

Financial assets are not reclassified subsequent to their initial recognition unless the Company changes its business model for 
managing financial assets in which case all affected financial assets are reclassified on the first day of the first reporting period 
following the change in the business model.

A financial asset is measured at amortised cost if it meets both of the following conditions:

• 
• 

it is held within a business model whose objective is to hold assets to collect contractual cash flows; and
its contractual terms give rise on specified dates to cash flows that are solely payments of principal and interest on the 
principal amount outstanding.

Investments in subsidiaries are carried at cost less impairment.

Cash and cash equivalents
Cash and cash equivalents comprise cash balances and call deposits. Bank overdrafts that are repayable on demand and form 
an integral part of the Company’s cash management are included as a component of cash and cash equivalents for the purpose 
only of the cash flow statement.

Financial liabilities and equity
Financial liabilities are classified as measured at amortised cost.

2. Fixed asset investment

Cost

At 1 April 2017

Additions

Disposals

At 31 March 2018

Additions

Disposals

At 31 March 2019

£’000

1,338

6

–

1,344

–

–

1,344

The Company’s fixed asset investments are all in relation to investments in subsidiaries. The Company holds no tangible fixed assets.

Annual Report 2019124

Notes to the Company financial statements
2. Fixed asset investment continued
The undertakings in which the Group’s and Company’s interest at the period end is more than 20% are as follows:

Subsidiary undertakings

Alpha FMC Trustees Limited

Alpha FMC Midco Limited

Alpha FMC Midco 2 Limited

Alpha FMC Bidco Limited

Alpha FMC Group Holdings Limited

Alpha FMC Group 
Nominees Limited

Alpha FMC Group Limited

Alpha Financial Markets 
Consulting Group Limited

Alpha Financial Markets 
Consulting (UK) Limited

Alpha Technology Services 
Consulting Limited

Glass Client Programs Limited

Alpha Data Solutions Limited

Alpha Financial Markets 
Consulting Inc.

Alpha Financial Markets 
Consulting S.A.S.

Alpha Financial Markets 
Consulting S.A.

Alpha Financial Markets 
Consulting Netherlands B.V.

Alpha Financial Markets 
Consulting Switzerland S.A.

Track Two GmbH

Alpha Financial Markets 
Consulting Singapore Pte. Limited

Alpha Financial Markets 
Consulting Hong Kong Limited

Alpha Financial Markets 
Consulting Australia PTY Limited

Country of 
incorporation

Registered 
address

Principal activity

Class and
percentage
of shares held
31 March 2019

Class and
percentage
of shares held
31 March 2018

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

USA

France

Luxembourg

Netherlands

Switzerland

Germany

Singapore

Hong Kong

1

1

1

1

1

1

1

1

1

1

1

1

2

3

4

5

6

7

8

9

Dormant

100% ordinary

100% ordinary

Intermediate holding company

100% ordinary

100% ordinary

Intermediate holding company

100% ordinary

100% ordinary

Intermediate holding company

100% ordinary

100% ordinary

Intermediate holding company

100% ordinary

100% ordinary

Group services

100% ordinary

100% ordinary

Intermediate holding company

100% ordinary

100% ordinary

Intermediate holding company

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Dormant

100% ordinary

100% ordinary

Dissolved

n/a

100% ordinary

Consultancy services

100% ordinary

n/a

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Consultancy services

100% ordinary

100% ordinary

Australia

10

Consultancy services

100% ordinary

n/a

60 Gresham Street, London, EC2V 7BB
575 Fifth Avenue, New York, NY 10017, USA
6 Square de L’Opera Louis Jouvet, 75008 Paris, France
19/21 route d’Arlon – bloc B, L-8009 Strassen, Luxembourg

1 
2 
3 
4 
5  Spaces Zuidas, Barbara Strozzilaan 101, 1083 HN, Amsterdam, The Netherlands
6  Bleicherweg 10, 8002 Zürich, Switzerland
7  Mergenthalerallee 73-75, 65760 Eschborn, Germany
8 
9 
10  383-385 George Street, Sydney NSW 2000

3A Conway Circle, Singapore 558288
Level 8 Admiralty CTR Tower II, 18 Harcourt Road, Admiralty, Hong Kong

Annual Report 2019Subsidiary undertakings

Alpha FMC Trustees Limited

Alpha FMC Midco Limited

Alpha FMC Midco 2 Limited

Alpha FMC Bidco Limited

Alpha FMC Group Holdings Limited

Alpha FMC Group Nominees Limited

Alpha FMC Group Limited

Alpha Financial Markets Consulting Group Limited

Alpha Financial Markets Consulting (UK) Limited

Alpha Technology Services Consulting Limited

Glass Client Programs Limited

Alpha Data Solutions Limited

Alpha Financial Markets Consulting Inc.

Alpha Financial Markets Consulting S.A.S.

Alpha Financial Markets Consulting S.A.

Alpha Financial Markets Consulting Netherlands B.V.

Alpha Financial Markets Consulting Switzerland S.A.

Track Two GmbH

Alpha Financial Markets Consulting Singapore Pte. Limited

Alpha Financial Markets Consulting Hong Kong Limited

Alpha Financial Markets Consulting Australia PTY Limited

3. Trade and other receivables

Amounts due within one year:

Trade receivables

Less: provision for impairment

Trade receivables – net

Amounts owed by Group undertakings

Other debtors

Total amounts due within one year

4. Trade and other payables

Amounts owed to Group undertakings

Corporation tax

Other creditors

Accruals and deferred income

Total amounts owed within one year

125

Share Capital
& Reserves
£’000

Profit/(loss)
for the period
£’000

–

(88)

20

2,923

29,425

–

2

9,165

17,136

–

–

–

(1,532)

6,461

1,053

(327)

(9)

(347)

838

(7)

–

–

20,909

20,909

24,206

24,568

–

24,568

17,945

10,992

–

–

–

(635)

1,982

342

(75)

(60)

(774)

542

(9)

-

FY 19
£’000

FY 18
£’000

–

–

–

–

–

–

110,326

92,520

3

3

110,329

92,523

FY 19
£’000

7,534

1

563

436

FY 18
£’000

4,437

1

729

–

8,534

5,167

Annual Report 2019126

Notes

Annual Report 2019127

Notes

Annual Report 2019128

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Annual Report 2019Introduction

Annual Report 2019

Welcome to Alpha’s 2019 
Annual Report & Accounts

Alpha is a leading global consultancy to the 
asset and wealth management industry. 
Perspective  |  Strategy  |  Technical Expertise  |  Data Solutions

Headquarter in the UK, and quoted on the AIM of the London Stock Exchange, 
Alpha Financial Markets Consulting1 is a leading global provider of specialist 
consultancy services to the asset and wealth management industry. 

Alpha has worked with 80% of the world’s top 20 asset managers by AUM, along with 
a wide range of other buy-side firms. It has the largest dedicated team in the industry, 
with over 360 consultants globally, operating from 10 offices spanning the UK, Europe, 
the US and Asia.

For more information, see the website: investors.alphafmc.com 

Contents

Introduction
Welcome 
1  Highlights
2  Chairman’s Report
5  Global Chief Executive Officer’s Report

Strategic Report
12  At a Glance
16  Market Overview
20  Business Model
24  Strategy
26  Key Performance Indicators
28  Risk Management

Corporate Social Responsibility
38  Employee Framework
42  Case Studies
44  Our Communities

Corporate Governance
50  Corporate Governance Code
52  Governance Framework
60  Board of Directors
62  Meet the Director

64  Audit Committee
66  Remuneration Committee
72  Nomination Committee
74  Directors’ Report
78 

Independent Auditor’s Report

Financial Statements
86  Chief Financial Officer’s Report
90  Consolidated statement of comprehensive income
91  Consolidated statement of financial position
92  Consolidated statement of cash flows
93  Consolidated statement of changes in equity
94  Notes to the consolidated financial statements
119 Company statement of financial position
120 Company statement of cash flows
121 Company statement of changes in equity
122 Notes to the Company financial statements

Company Information
IBC Directors and Advisers

1  Alpha Financial Markets Consulting plc: “Alpha”, the “Company”, the “Group”

Company Information

Directors and Advisers

Nominated Adviser
Grant Thornton
30 Finsbury Square
London EC2A 1AG

Broker
Joh. Berenberg, Gossler & Co.
60 Threadneedle Street
London EC2R 8HP

Company Secretary
company.secretary@alphafmc.com

Corporate and Investors’ Website
investors.alphafmc.com

Client Website
alphafmc.com

Directors
ENB Fraser
JC Paton
K Fry
PR Judd
NR Kent

Company Number
09965297

Registered Office
Alpha Financial Markets  
Consulting plc
60 Gresham Street 
London EC2V 7BB

Auditor
KPMG LLP
St Nicholas House
Park Row
Nottingham NG1 6FQ

Registrar
Computershare
The Pavilions
Bridgwater Road
Bristol BS99 6ZZ

Design: Graphical www.graphicalagency.com

Photography
Inside back cover, pp 15 (left), 17, 22, 25, 26, 27, 29, 
36−37, 41, 58 (top, bottom), 66, 67, 71, 73, 83, 89  
by davebrownphoto.com

pp 2, 5, 48−49, 60, 63, 86  
by Alastair Lever

pp 4, 6, 23, 35, 58 (middle), 84−85  
by www.seanthephotographer.com

pp 9, 10−11, 15 (right), 34, 69  
by www.letsmakeit.fr

pp 13, 19, 33, 57, 77, 128  
by Andrew Elko

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Annual Report 
& Accounts 2019

Alpha FMC

60 Gresham Street
London EC2V 7BB 

+44 (0) 207 796 9300
enquiries@alphafmc.com

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alphafmc.com

The power 
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